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Scanned from the collection of
Karl Thiede
Coordinated by the
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www.mediahistoryproject.org
Funded by an anonymous donation
in memory of Carolyn Hauer
Digitized by the Internet Arcliive
in 2011 witli funding from
IVIedia History Digital Library
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;^e NEWSPAPER
oypiLMDOM
ALL THE NEWS
ALLTHE TIME
VOL. XLI No. 1
Friday, July 1, 1927
Price 5 Cents
PR0POS[D ON COAST
Equity Affiliation Is Also
Being Considered in
Salary Row
Hollywood — OrKaiiization of stu-
dio workers, including players, direc-
tors and technicians will be an out-
come of the present stiuabble over
salaries, it is predicted. Whetlier
this will be in tlie form of affiliation
with Actors' I-Lquity or formation of
a new organization for screen work-
ers is not yet made clear, although
steps toward both ends are under
way.
1-Vank Gilhnore of Equity, is here
making a survey of the situation.
Equity claims to have about 45 per
cent of screen players on its roster
and is following a policy of "watchful
waiting" displaying a sympathetic
and receptive attitude in the matter.
Equity, it is stated, would welcome
the players to its fold, after which it
(.Continued on Page 9)
for National Equip. Chain
Vaiu,es STUDIO WORKERS UNION ! Fulton Co. Speeding Plans
NOW that everyone is tell- "^
ing everybody else just
what is wrong with the
t^ood old M. P. business we're
gcnng to juiTip into the center of
the argutnent with a couple of
observations of our own. Pro-
duction has reached that unop-
timistic point where it is no
more than a fifty-fifty break that
a given picture will bring back
the cost of its making. It is not
assuming too much to point out
that perhaps the dollar and not
artistic value, has been the yard-
stick by which this highly com-
petitive production cloth has
been measured. It needs no East
Indian Mystic to point out that
the successful pictures at the box
oflice have not been the costly
t)nes. We have educated the
great American public to a cer-
tain type of picture. Big, lavish,
costly productions. Mostly the
same in treatment. They know
no other menu. Perhaps our
Harvard faculty might consider
this food for thought. Maybe
our American public would like
something diflferent.
Off the Beaten Path
Personally we would like to see
more "Changs," more "Anna Chris-
ties," more "Nanooks," more "Lost
Worlds" and "More Last Laughs."
Let's have more variety. More of the
unusual. There is no questioning the
fact that the industry has the brains.
Why not try something other than
legal tender as the measuring rodr
Film Sales and Advertising
It is violating no confidence to say
that the sales executives find them-
elves this year up against a sales
problem heretofore unknown. The
[exhibitor is not jumping at product.
He is sitting back and letting the
nher fellow do the worrying. There
lis plenty of product. Yes. But the
exhibitor knows little or nothing
.ibout it. He reads the trade papers.
I^ie does not see. that product adver-
ised. When the salesman calls he is
jn no mood to buy. This is no idle
bought. The salesman knows his
nions. He'll tell you what's the mat-
£r. When you have product to sell,
■11 your prospective buyer all about
We have yet to hear of any firm
hich failed because of too much ad-
..rtising, intelligently placed.
A L I C O A T !>:
McGuirk Endorses Move
To Cut Studio Salaries
Contemplated salary cut by motion
picture producing companies will
prove a boon to the entire industry.
according to John J. McGuirk, presi-
dent of First National and the Stan-
Icy Co. Economy in the production
as well as the distributing end of
the business, he intimated, is the
present keynote of the industry which
in recent years has grown to be one
of America's largest.
McGuirk discussed conditions ot
(Continued on Page 4)
NEW THEATER CHAIN
IS TORMED IN OHIO
Cleveland — Eight theaters will be
built in Ohio by B. C. Steele, E. C.
Flanagan and Sam Rosenthal, all of
Cleveland. The building program of
the new chain provides for completion
of the eight by the end of this year.
The trio now control two houses
in Cleveland, the Monarch and Ter-
minal, and will build 2,000-seat houses
at Alliance and Kent. These will be
ready late in August. Two sites are
being negotiated and four others are
under consideration in various scat-
tered points.
Stanley Stock Increase
Philadelphia — As the fore-
runner of the extensive pro-
gram of expansion planned by
the circuit, increase in the au-
thorized capital stock of the
Stanley Co., from 1,000,000 to
2,500,000 will be voted on July
15 at the annual stockholders
meeting. Of the present au-
thorization, there are approxi-
mately 901,000 shares outstand-
ing.
While the increase will en-
able the company to provide
for expansion, the management
does not contemplate issuing
any of the new stock at present.
SCHINES PLANNING BIG
EXPANSION IN OHIO
Firm with 112 Theaters is
"Just Starting," Man-
agers are Told
Syracuse — With 112 theaters in its
chain, Schine Enterprises, Universal
ally, "has just started" on its cam-
paign of expansion, and is planning
a number of theaters in Ohio and
western New York. This was the
message which clima.xed the regional
convention here attended by Schine
managers in 20 upstate cities and
towns and presided over by L. W.
Schine, general manager of the cir-
cuit. He also confirmed report that
overtures are in progress for a sec-
ond Schine house here.
Chief expansion of the Schines is
(Continued on Page 9)
Firm Lining Up Products
to Be Handled in Tie-up
with Chains
Chicago — No time is being lost by
the E. E. I-'ulton Co., in carrying out
plans for expansion on a national
scale, backed by several important
theater chains. The local equipment
company, which manufactures a num-
l)cr of accessories, heretofore has
marketed its product through deal-
ers, but now is establishing branches
in key cities throughout the nation.
The move follows completion of
nationalization by National Theater
Supply, which pooled equipment
houses throughout the country, prac-
tically eliminating competition on a
national scale.
The Fulton Co., is making a sur-
vey preparatory to starting its distri-
bution system, and is lining up vari-
ous articles of equipment and acces-
sories which it will offer the trade.
Whether the company will seek to
purchase projectors from the Inter-
national Projector Corp., controlling
the Power's and Simplex, or will
close an exclusive distribution deal
(Continued on Page 9)
Skouras Bros, and
Koplar Plan House
St. Louis — Speculation regarding
plans of Skouras Bros, and Harry
Koplar, who operate as the St. Louis
Amus. Co., for improvement of the
Hamilton Airdrome site at Hamilton
and Easton Aves., is set at rest with
granting of permits for the erection
of a SI, 000.000 theater, store and
apartment structure.
Skouras Bros, will innovate a long
run policy at their Grand Central in
August. The house closes immedi-
ately for remodeling.
Chadwick Elected Member
of Hays Organization
Chadwick Prod, was elected to
membership in the Hays organiza-
tion at the regular quarterly meeting
of the board of directors. Member-
ship now totals 26.
Eastman Employees to
Receive $2,947,410
Rochester, N. Y. — Board of Direc-
tors of Eastman Kodak Co. have de-
clared the 16th dividend to employees.
Today, 15,279 wage earners will re-
ceive $2,947,410. The dividend is the
largest in the company's history and
involves 11,599 employees in this
country and 3,680 in foreign countries.
'V Has 270,000 Seats
Upon completion of theaters
now under construction, the
Universal chain will include
more than 300 theaters, having
an aggregate seating capacity
of 270,000.
i I
THE
DAILY
Friday, July 1, 1927
Vol. XLI No. 1 Friday, July 1, 1927 Prici 5 Cent
JOHN W. ALICOATE
Publishir
Published daily except Saturday and hohdayj
a: 1650 Broadway, New York, N. Y., and
coaynight (1927) by Wid's Films and Film
Folk. Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Kalpli
Wilk, Traveling Representative, t-ntered as
second class, matter May 2 , 1918, at the
post-office at New York, N. Y. under the act
of March 3, 1879. Terms (Po!t^8« *^">
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00 ; 3 monws.
$3 00 Foreign, $15.00. Subscribers should
?emit with order. Address all communica-
tions t^ THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: . Filmday,
New York. Hollywood Californ,a-Harvey
E Gausman, Ambassador Hotel: Phone,
Drexel 7000 and Washington 9794. London--
Ernest W. Fredman, The J''-" R'=f %/?;
Great Marlborough St., London, W. I. Pan
_La Cinematographic Francaise, 5, Kue
Saulnier.
Financial
There were a few tendencies toward frac-
tional recoveries in price following the sharp
declines of the past few days Fox Film
"A" won a fraction when 3,000 shares changed
hands. Pathe rose ^ on a slight turn-over.
On the whole, business in film issues was
quiet.
Quotations
High Low
*Am. Seat. Vtc...
♦Am Seat. Pfd...
*Balaban & Katz..
*Bal. & Katz Vtc. .
Eastman Kodak
♦Film Inspect
♦First Nat'l. Pfd..
Fox Film "A"
Fox Theaters "A".
♦Intern'l Project..
Loew's, Inc
Metro-Gold. Pfd...
*M. P. Cap. Corp.
Pathe Exch. "A".
Paramount
Paramount, Pfd...
Paramount B'way..
ttRoxy "A"
ttRoxy Units
ttRoxy Common . .
Skouras Bros. . . .
♦*Stan. Co. of Am.
Trans-Lux Screen . .
♦Univ. Pict. Pfd..
♦Universal Pictures
Warner Pictures. . .
Warner Pict. "A".
156M 156
527/8
15
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18
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5/8
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Close Sale;-
47
46
6354 •-•■
73!4
156
4/8
100/2
sn/t
14
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954
954
975^
117-4
9SH
400
3,000
600
l',766
100
'566
4,500
200
3
39
6654
5H
100
30
18
25
600
500
800
• Last Prices Quoted t Bond Market
•• Philadelphia Market tt Bid and Ask
Goetz Sells Canadian Rights
Charles Goetz has sold Canadian
distribution rights of "Motherhood"
to Columbia Pictures. The produc-
tion is being roadshowed.
Correction
Through a typographical error, it
was stated in yesterday's issue, in
outlining the organization of Affili-
ated Theatrical Utilities Corp., that
"the object, according to Zimmerman
is now to cut prices." This should
have read, "the object, according to
Zimmerman is not to cut prices."
C. O. Lacey Gets Exira, la., Theater
Exira, la.— C. O. Lacey, who re-
cently sold the Palace to Le Roi
Henry, has purchased the Unique.
Slide Adv. Fraud
Columbus, O. — Notices are being
sent out by P. J. Wood, business man-
ager of the M.P.T.O. of Ohio, warn-
ing against a man giving the name of
J. H. Bender who claims to represent
the National Advertising Co. and has
been taking contracts for slide ads
from merchants without proper au-
thorization. This man is declared
to be a swindler and his scheme is
to collect money in advance on a
form of contract which designates no
city address. Wood requests exhibi-
tors to report to his office by wire if
this person is found soliciting busi-
nes from theaters or merchants.
Tax Meeting Oct. 31
Washington Bureau of THE FILM DAILY
Washington — The ways and means
committee of the house will be called
to meet Oct. 31 for the purpose of
considering tax legislation, including
proposed repeal of the admission tax,
It has been announced by Rep. Green
of Iowa, chairman. This will give
the committee five weeks in whicn to
draft the bill to be presented when
congress convenes in December. No
special session is anticipated by Rep.
Green, but he has pointed out that
even if one is called it will not inter-
fere materially with this plan, since
it would devote itself chietly to flood
relief and control.
It is planned to limit public hear-
ings on the tax bill to a week or
ten days, it being believed that all
interested parties can be heard in
that time as there will be comparativ-
ely few changgs to be made.
Ohio Amusement Adds Another
Cleveland — Ohio Amusement Co.
has taken over the Lincoln, first-run
West Side house from Messrs. Bur-
ton and Crockett. This is the thir-
teenth local house in the circuit. The
Lincoln is the only West Side house
with Vitaphone installation.
Eastman Wage Dividends
Rochester — Eastman Kodak will
pay cash wage dividends today to its
15,279 employes, who will also re-
ceive dividends on the 175,078 shares
of common stock owned by them.
The total distribution will amount to
13,297,666, which is the laargest in
the history of the company.
Roxy Opens at Perry, la.
Perry, la. — William Youngclaus
and C. J. Latta, who completely re-
built and redecorated the local house,
have reopened it as the Roxy.
Markle Buys at Beatrice, Neb.
Beatrice, Neb. — Robert C. Markle
has purchased the Lyric from W. H.
Dimmitt for $18,000.
H. H. Daly Repairs Sheldon House
Sheldon, la.— -H. H. Daly will re-
pair the Princess which recently was
destroyed by fire.
McDaniel Heads New Theater Co.
Bedford, Va. — E. L. McDaniel is
president of a new company formed
to acquire the Liberty from Mrs. M.
G. Zeiber. L W. Weinberg of Lex-
ington is vice president of the new
unit, and Mrs. M. McDaniel, secre-
tary-treasurer.
f »»»»««'«» i»H i« «« I « »i
DON'T ASK!
{The film Daily
Question Box)
1. How many individual drawings
in an Oswald rabbit cartoon subject?
2. What is the estimated number
of seats in picture houses of Times
Square?
3. In how many states does Uni-
versal operate theaters?
A. With what company was John
Gilbert before joining M-G-M?
5. Who is president of the M. P.
Academy of Arts and Sciences?
{Answers will be found on page 4)
Eastman Combine Set
Berlin — Combination of interests of
Eastman Kodak and Vereinigte
Glanzstofifabriken have been perfect-
ed. Eastman will manufacture raw
stock here in the domestic concern's
establishment. The product will be
used for distribution in the Euro-
pean market. Eastman also has fac-
tories in Paris and Harrow, England,
for the manufacture of raw stock.
New Coast Unit Formed by Nathan
Hollywood — Al Nathan is president
and general manager of a new pro-
duction and financing corporation
which lists capital at |100,000. Nathan
has been producing a series of Sunkist
comedies for Bray Prod, and will im-
mediately begin a new series of two
reelers and a series of features. E.
K. Conrad is vice president; C. H.
Voss, secretary, and O. C. Staby.
treasurer. Headquarters are at the
California studio.
Riesenfeld Favors Short Films
Paris — Plugo Riesenfeld has pur-
chased numerous short reel novelties
for showing at the Colony, New
York, which he will direct for Uni-
versal, beginning early in September.
Riesenfeld is understood to disap-
prove of elaborate ballet numbers and
presentation acts.
Dorothy Cleveland in Hollywood
Hollywood — Dorothy Cleveland has
become publicity agent for The
Breakers Chib. She was formerly
press agent for Rayart and other
companies.
Minneapolis "Pan" Remaining Open
Minneapolis — E. C. Bostick, man-
ager of the Pantages, announced that
the theater will not close for the sum-
mer this year as has been the policy
in the past.
Haupt Managing St. Paul Capitol
St. Paul — Henry H. Haupt has
been made manager of the Capitol,
Finkelstein & Ruben's first run here.
A, REAL EXECUTIVE
who can cut costs without cutting
quality, especially in advertising and
exploitation. Knows all angles of
the industry. Hard worker. Un-
usual experience. Highest references.
Wants a real man's job where re-
sults are appreciated. SQUARE,
Box K-159, FILM DAILY OF-
FICE, 1650 Broadway.
New Seattle Exchange
Seattle — Floyd St. John Co-opera-
tive Film Exchange, which operates
exchanges at Los Angeles and San
Francisco, and is associated with A.
J. Xydias, head of Sunset Prods., is
opening a co-operative branch here
Monday. Clarence Hill, former M-
G-M manager, will be in charge.
The firm will distribute, Sunset First
Division and other product.
MA)C DAVIDSON
'^/fo»'/' lellEverrthin{
*/« JAME& FINLAySON.««« ®
There is a 'Cornerblock' cut furnished
FREE for all Pathecomedies at your
Exchange.
STOCK PROGRAMS
PROGRAM COVERS
For
Moving Picture Houses
Joseph Hoover &. Sons Company
Miirket and 49lh Sts.. Philadelphia, Pa.
1000 Pages of
InSormation
Free to
FILM DAILY
Subscribers
'feVERY^DAY7wiTH^M-G-IVI is
YOUR^ INDEPENDENCE^ DAY!
BANK /^G^i, JbANK/^g te^^^ bank /JTg tell^
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THE
■aStH
DAILY
Friday, July 1, 1927
And Thafs That
D.
By PHIL M. DALY
W. GRIFFITH lost no time in
getting to work when he went
to the Coast to resume production
for United Artists. He put the fin-
ishing touches to "Topsy and Eva"
and his work on the picture is being
complimented by Coast reviewers.
You can expect big things from
Fox Varieties next year. The rea-
son: Supervision of them has been
given to Truman Talley, who has
brought Fox News to the front with
a bang.
McGuirk Endorses Move
To Cut Studio Salaries
(Continued from Pane 1)
the industry in general and of his
own company in particular in view
of the wide publicity given to the
contemplated salarv cut. He stated
that as president of Stanley and First
National, he was entirelv in accord
and sympathv with the present
movement. First National, he said
will do everything possible to pro-
mote more economic production of
pictures.
Rex Ingram has again, proved he
is a hero and a competent lifesaver
Twice within a week, Ingram rescued
drowning persons near his studio at
Nice, France.
Albert Grey, head of Paramount's
roadshoiv department, is worried
over the report that Byrd will fly
back from Paris immediately. He
prefers that the commander wait
about a month, so the return
will coincide with opening of
"Wings" Aug. 31. And if the plane
nrcles around the Criterion a few
times. Grey won't be a bit peeved.
Howard Dietz and Morrie Rys-
kind, lest you forget, are full-fledged
writers of musical comedy lyrics
Lyrics by Dietz and Ryskind appear
in the revue "Merry-Go-Round," and
are making a real hit.
Representing German Concerns
Michael J. Gourland has opened
offices at 220 W. 42nd St. as repre-
sentative of Filmwerke Staaken and
Phoenix-Film Aktiengesellshaft, Ger-
man producing and distributing or-
ganizations.
"Camille" at Rivoli Sunday
Two recent Broadway long runs
open at popular prices this week.
"Camille" will play the Rivoli and
"Annie Laurie" the Capitol.
V-
Agent Seeks §72,000 from Theater Co.
Suit to recover $72,000 has been
filed in Supreme Court, Brooklyn, by
Albert Lohmann, who claims that
amount is due him as commission
for renting a theater at De Kalb
Ave. and Flatbush Ave. Extension
to Publix for De Kalb Hudson Corp
The latter will receive rental of $240,-
000 per year for 21 years.
Three Drowned Making Film
Cordova, Alaska — While shooting a
scene for "The Trail of '98," Ray
Thompson, Los Angeles stunt man.
Joseph Bautin of Juneau and F. H
Daughters of Spokane lost their lives,
irr the rapids of the Coffer River fifty
miles from here. The men were
shooting the rapids as in Alaskan
gold rush days.
Welch Purchases Palace, Lane, S. D.
I Lane, S. D.— W. H. Welch has
purchased the Palace from F. R.
Thompson.
Newsreels Race on Byrd Film
Another newsreel race was inaug-
urated Wednesdav with all the com-
panies represented on Broadway with
clips of Commander Bvrd's hop-off
for Paris. Shots covering the take-
of? and preparations preceding it were
recorded in specials sent out by Fox
International, Pathe, and Kinograms
Fox made a movietone record of Xhc
take-off. Paramount also covered the
event, although its first release date
is July 31. Kinograms has arranared
for pictures in flight to be taken by
Lieut. Noville from the Byrd plane
Fox's special included preliminarT
scenes of the last few weeks cover-
ing incidents leading un to the flight
The Capitol showed Phonofilm rec-
ord of the flight's start. There was
little chance for any newsreel scoring
a beat over its rivals on this latest
flight, and the result was a fairly ever
break for all concerned on the local
screens. Cameramen have been sta-
tioned at the field for several weekF
to be on hand for start of the flight.
Boston Exolosion Suit
Boston — Trial of a test suit to es-
tablish liability, to be followed bv 88
nther suits for total damages of ?;i
000,000, has started. The suit is
iointly against Paramount, Boston
Elevated Railway and John F. Bow-
ditch and results from an explosion
of film carried on a surface car in
the Park street subway, Boston, Jan
.1, 1925, in which many people were
injured.
Chase Scored by "Telegram"
"You can't enforce joy with a po-
liceman's club any more than you can
make people moral and good in the
same way." "The New York Tele-
gram" states editorially in discussing
efforts of Rev. Wm. Sheafe Chase,
nrofessional reformer, to have the
Lankford bine law bill enacted in the
District of Columbia.
Portland House Changes Hands
Portland, Ore. — Conrad Warneke
is the new owner of the Villa, pur-
chased from Milos Harbcck.
ANSWERS
{The Film Daily
Question Box)
1. .5,200.
2. 30,000.
3. 19.
4. Fox.
5. Douglas Fairbanks.
^
Met a real show-
man yesterday. None
of the weeping on
your shoulder busi-
ness, crying that ev-
eryone is trying to
hang the gyp on
him. Told me he
wasn't afraid of the
coming hot weather,
because he's getting
in the best pictures
he can buy. is keep-
ing his house clean
and cool and is out
advertising what he
has to sell.
Theater Changes
Amateur Films, Boon
Although in their early stages,
amateur motion pictures have taken
the place of the parent industry as
an infant airlateur movies should
prove a boon to the parent art, regu-
lar professional films. Rutgers Neil-
son, of Pathex, Inc., is author of an
interesting article on amateur pro
duction, in the July issue of "Photo-
play." In part, it follows:
"Amateur movies are a helpful
stimulant for the older amusement
that brings countless joy to millions.
Let us parallel conditions in other
fields of amusement. Do amateur
theatricals deplete the Broadway the-
ater audiences? They do not.
"Amateurs go to professionals'
shows and study. They profit by the
experience of those in the show. Ob-
serve the audiences that sit during
the dance recitals of professional
dancers. You will find many student
dancers present to observe the tech-
nique of the masters. You will no-
tice vocal students at every song re-
cital. Like the dancers, singers and
other students of an art, the embryo
movie-maker must observe the work
of professional!"
NEBRASKA
New Theaters
Walthill— Sun.
Re-openings
Geneva — Sunbeam. Indianaola — Isis. Nelson
— Rialto.
Changes in Ownership
Bayard — Ideal, sold to Jim Hughes by C. U.
Millet. Rialto, sold to Jim Hughes by C.
H. Millet. Bridgeport — Lyric, sold to Jim
Hughes by J. 1. Ziminerman. Buchard —
Wonderland, sold to American Legion by
J. I. Peacock. Falls City — Gehling, sold to
E. K. Haflich by G. L. King. Giltner—
Strand, sold to F. R. Fulton by Ira B.
Meyer. Harvard — The Harvard, sold to
J. 'O. Frank by F. J. Roach. Lebanon —
Community, sold to J. W. Litherland 'by
M. J. Walters. Lindsay — Palm, sold to W.
J. Smith by Worth Bros. Maxwell — Star,
sold to Herman & Knapp by Edna Everly.
Miller — Ray, sold to Bert Miller by Scran-
tnn & Milhouse. Nelson — Rialto, sold to
I. R. Adams' by Fred Jones. Osmond —
Auditorium, sold to Mr. Gross by Albert
Thelander.
Closings
Broken Bow — Sun, disiuantled. Elsie — Am-
erican.
Marion Davies Leaves for Coast
Marion Davies has left town for
Hollywood to commence production
of "The Fair Co-Ed" for M-G-M.
New Toledo House Planned
Toledo— Toledo Theaters & Realty
Co., which owns the Rivoli, Palace
and other Toledo showhouses, is
planning a house at Monroe and Ot-
tawa Drive, Auburndale. The pro-
posed house will seat 1,674 and cost
around $700,000.
Phoenix Building Race On
Phoenix, Ariz. — With Universal
having obtained the jump in the the-
ater building race to provide two new
$500,000 ^theaters here, West Coast
is preparing to start its house at First
and E. Washington Sts. The "U"
theater is at Second Ave. and Adams
St., and is being erected by Rickards
& Nace, subsidiary firm.
Star Reopens at Shanner City
Shanner City, la. — Under manage-
ment of De Ford & Henry, the Star
has reopened.
NEW YORK
LONG ISLAND
Arverne — The Arverne. Astoria — Astoria and
Franklin. Bayshore — The Carleton. Bell-
port— The Bell. Broad Channel — The
Channel. Cedarhurst — The Park. Corona
— Tire Colonial. Ejastport — The Commun-
ity. Jamaica — The Comedy. Maspelt^i —
Arion and Columbia. Ronkonkoma — Com-
munity Hall and Fireman's Hall.
Mt. Vernon — Embassy. New York City —
Academy, East Houston St. ; Bellmore,
Third Ave.; Belle Paree (Bronx); Drury
Lane, 8th Ave. ; Globe, 8th Ave. ; Great
Kills (Staten Island) ; Hollywood, Second
Avenue; Kameo (Bronx); Harbor (Mar-
iners Harbor, S. I.) : North Star, 106th
St. & 5th Ave.; Picture (Bronxville) ;
Prospect Palace (Bronx); Ray, 8th Ave.;
Royal (Bronx) : Verona, Second Ave. ;
Washington, Amsterdam Ave. Peekskill —
Colonial. Pine Island — The Pine. Pough-
keepsie — ^Dutchess. Saranac Lake — New.
South Beach — Strand. Yonkers — Park and
Riverdale.
NORTH CAROLINA
Openings
Bethel— The Bethel.
Changes in Ownership
Dunn — Opera House, sold to C. L. Massey
by F. A. Massey. Franklinton — Globe,
sold to G. L. Tenkins' by T. O. Mitchell.
Littleton — Spot, sold to Rankoff by H. E.
Walker. McCormick — Dixie, sold to E. F.
Creighton by G. A. .Stewart. Raeford —
New Raeford, sold to W. T. Walters by
P. C. Mclntyre. Waynesville — Wayne-
wood, sold to R. W. Sherill by J. P. Ed-
wards, Tr. West Jefferson — Carolina, sold
*n \\^ R. Winker & A, E. Hamby by P.
T. McNeil.
Closings
Leland — High School, temporary. Lincolnton
— The Lincoln, temporary. Raleigh — Lib-
erty, temporary. Wakeforest — Gem.
NORTH DAKOTA
Warwick — Community. Wolford — Auditor-
OKLAHOMA
New Theaters
Alva — Rialto. Asher — Grand.
Changes in Ownership
Cherokee — Crystal, sold to Hawk & Hawk
by C. L. Wilson. Geary — Opera House,
sold to Elwin Seenn by Horace Truman.
Perry — Annex, sold to Henry Tate by D.
Tucker. Lyric, sold to Harryman & Hop-
kins bv T. McCoIlum. Spiro — Dixie, sold
to R. S. Hunt by Holland-McCill. We-
woka — Olympis and Wewoka. sold to We-
wnka Theater Co. bv J. T^. Poole. Yale —
Rex, sold to E. V. Weaver by Griff Bros.
Closings
Addineton — High School, Chandler — Odeon.
Hastings — Cozy, dismantled. Jennings —
Ritz. Kiefer — Palace, permanent. Moun-
tain Park— Dixie, burned.
Qreat truth/ire quickly /tated!
f
ha/> the product for 1927-^8
TiON/
;
Loves of CAMEN EAST SIDE, WEST SIDE
2 GIRLS
SINGED
PAJAMAS
SILK HATS
THE JOY GI]
PAID TO LO\i
THE GOMEDJVN
HANGMAN'SHOUSE
GOME TO M:^ HOUSE
THE BLOND PANTHER
THE A LA CARTE GIRL
NONE BUT THE BRAVE
THE GIRL 30WNSTAIRS
THE UNKJNOWN BEAUTY
WANTED
BALAOO
SILK LEGS
LUNA PARK
THE ESCAPE
WIDOW-IN-LAW
HOLIDAY LANE
ATLANTIC CITY
SUGAR DADDIES
FRENCH ANKLES
SOUL OF PASSION
A. W. O. L. (Temp, title)
HONEYMOON DREAMS
THE GIRL FROM HAVANA
and in odd it/ on
YifHAT PRICE
GLORY
C Loves of '^ T
armeJN
JOY GIRL
The Matrimonial Mixups of a Fortune
Hunting Flapper
\vith
OLIVE BORDEN
Neil Hamilton Helen Chandler
Marie Dressier Mary Alden
Jerry Miley Jimmy Grainger, Jr.
and
A Flying Squadron of Palm Beach
Beauties
A Saturday Evening Post Story
by May Edginton
ALLAN DWAN
Production
^^im
^P
Who Went
♦.:^X>♦
with
PAMMY'COH
Betty Francisco
Judy King
Holmes Herbert
Sfon by \\\\\\\\ C \KR
SceMSftiii h\ VVltJ.IAM CQUNSLLMAN
HOWARD HAWKS
PioJiiction
THE
ESCAPE
A Melodrama Extraordinary based on
Paul Armstrong's Stage Hit
Moitk
JANET GAYNOR
and,
CHARLES FARRELL
(Tfte Immonal team from "7th Heaven")
RAOUL WALSH
Production
" CjMand on the " ^'^'^'^^
ipl^^pHcafi adapt totvof qSipljefeOtiX-S
" ■'■ ' tremeridous stage fiuCcTtsi*
•^^fi^-^-
VICTOR
fVoductum
«%JK5§^"A#J^3
EAST SIDE,
^EST SIDE
from the notW hy FELiX RtESF.NBERG
The Real New York as depicted in
Today's "Best Seller"
with
GEORGE O^BRIEN
Virginia ValU
J. Farrell Macdonald
ALLAN DWAN
Production
Youth, Glorious Youth Dominates
THE GIRL
DOWNSTAIRS
ivi
th
OLIVE BORDEN
EDMUND LOWE
Clifford Holland
Written f>y MAY EdGINTON, author of
'THE JOY GIRL"
FRANK BORZAGE
Prcyduction
hangman's
House
From the sensational novel by DONN BYRNE
with
CHARLES FARRELL
Virginia Valli
J. Farrell Macdonald
A Story of a Man and a Girl who were like the
thoroughbreds they loved
JOHN FORD
Production
JANET GAYNOR
m
SILKHATS
A Story of the Undenvorld
Made for Your Box Office
with
I
2 GIRLS
WANTED
A Drama of One Girl Who Got What
She Wanted
with
Glenn Tryon Doris Lloyd
Ben Bard Alycc Mills
Joseph Cawthorn
Baseil on JOHN GOLDElsrS Ncu- Yorfc
stage hit
By GLADYS UNGER
ALFRED E. GREEN
Productii)n
LUNA
PARK
All the Life, Color and Thrills of
Carnival Life
with
MADGE BELLAMY VICTOR McLAGLEN
VICTOR McLAGLEN ,« GRETA NISSEN
'■~M
EDMUND LOWE f CHARLES FARRELL
RAOUL WALSH | HOWARD HAWKS
ProduiOion M Production
a/yo
TheWorldy Crcatc/t
Motion Picture ^
WHAT PRICE GLORY
iv/th
ViaOR M^UCLEN - EDMUND LOWE
DOLORE/ DEL RIO
From theytaqe play by
LAURENCE /"TALL! NC/^W MAXWELL ANDER/^ON
RAOUL WAL/H production
-. Maiy DuncaiL Sail/ Phipps
^^ ^®, .^S'
^ ^^ ^ "^^
OLIVE BORDEN
DOLORES DEL RIO
GEORGE O'BRIEN
VICTOR McLAGLEN
MARY DUNCAN
CHARLES MORTON
MARJORIE BEEBE
TED McNAMARA
MADGE BELLANY
LOIS MORAN
CHARLES FARRELL
SALLY PHIPPS
NANCY NASH
ARTHUR HOUSMAN
SAMMY COHEN
JANET GAYNOR
GRETA NISSEN
EDMUND LOWE
NEIL HAMILTON
BELLE BENNETT
EARLE FOXE
VIRGINIA VALLI
BEN BARD
BARRY NORTON
RICHARD WALLING CLIFFORD HOLLAND JOHN HILLIARD
BLANCHE SWEET ALEC B. FRANCIS WILLIAM POWELL
WARNER BAXTER WALTER PIDGEON JERRY MADDEN
MARGARET LIVINGSTON J. FARRELL MACDONALD
Theatre owners are signing for Fox
Product for next season faster than
ever before in all the history of
Fox Film Corporation^
The titles of Fox Pictures for next
year --the names of Fox Players and
of Fox Directors --tell you why!
Think it over! and ACT 1 1
^^ fc ^p
i ■ ^r%^^
I
'^.
»^!
^^ rf I %
■ »
am »
RAOUL WALSH
F. W. MURNAU
HOWARD HAWKS
ALBERT RAY
ORVILLE DULL
FRANK BORZAGE
ALLAN DWAN
LUDWIG BERGER
BENJAMIN STOLOFF
JOHN FORD
ALFRED E. GREEN
J. G. BLYSTONE
LEW SEILER
GEORGE E. MARSHALL SCOTT DUNLAP
VICTOR SCHERTZINGER
THE
Friday, July 1, 1927
■cMHk
DAILY
DAILY TIPS WWICH MLAtI DOOABS fOO SUOWMEN
"Cabaret"
(Paramount)
Every l)i>y and girl vvlio attended
received an attractive souvenir. Girls
were presented with canvas coverings
for dolls which could be cut out,
sewed together and stuffed with rags.
When completed they formed six-
inch dolls which were replicas of
Gilda Gray in dancing attire. Each
boy received a toy balloon — Charles
Tones, \'ictoria, Ilarrisburg, Pa.
"Michael Strogoff"
(Universal)
Arranged with P^ord dealer to put
truck on street for four days, dec-
orated with banners proclaiming:
"Michael Strogoff was the Courier
of the Czar who never failed. The
Ford Truck is the courier of better
and cheaper business transportation
today. See 'Michael Strogoff' at the
Signia." Other work included plant-
ing a children's coloring contest in
"The Star;" window displays in book
sliops with the new edition of the
Jules Verne story; displays and the
distribution of book marks in the
library and all school branches; a
special showing for the newsboys of
the "Lima News" which gave the pic-
ture good news story breaks. — Ed
Ritzier, Signia, Lima, Ohio.
"The Tender Hour"
(First Nat'l)
Three stores tied up for the show-
ing. Two displays w'ere given by
drug stores; one in a display of per-
fumes, toilet water and soap, witli a
large oil portrait of Miss Dove; and
the other a display of sun visors and
beach caps, with two photos of Miss
Dove wearing beach caps. The other
display was of lingerie, with two
photos of Miss Dove examining a
consignment of underthings. Several
■ windows displayed men's suits to-
'gether with photographic enlarge-
ment of stills of the star and of scenes
from the feature.— Loew's State, Los
Angeles.
"Lovers"
(M-G-M)
Issued pamphlets setting forth var-
ious instructions for lovers. These
contained several "Don'ts" like this
one. — "Don't expect many good times
and expensive presents when he is
trying to save for a home". And
the last one read. "Don't fail to see
'Lovers' at the Publix Tampa The-
ater, w'ith Ramon Navarro and Alice
Terry." A shadow box was placed in
the lobby where it could be plainh
seen by everyone. The box showed
a silhouette of a pair of lovers, cap-
tioned, "Were They Really Lovers?"
— Jack L. Hobby, Tampa, Tampa
Fla.
Mandelbaum Back at Cleveland
Cleveland — E. ]\landelbaum, local
exhibitor, has returned from a winter
in California vvheie he went in search
of health. He returned fit as a fiddle
and in fine golf trim.
Studio Workers Union
Proposed on Coast
(Con\/nucd from Page 1)
would be prepared to figlit their case
in resisting the general salary cut.
On the other hand, there is a cer-
tain element which favors an organi-
zation of picture workers into what
would amoimt to a union embracing
nlavors, directors and technicians
Union craftsmen at the studios, arc
lint included in the reduction plan
The players find thenisclvcs in the
weakest position, for directors are or-
ganized, as arc the cameramen. .'\n
organization for scenarists and gag-
men is being suggested also.
Meanwhile, there is considerabi'
speculation as to what the producer'-
will do. in view of the reconimendn-
tion of the hoard of directors of the
Academy of MP. ,\rts and .S'ciencc';
that the reduction be suspended un-
til .-\ug. 1, to give various branches
opporttmitv to aid the economy pro-
eram without recourse to genern!
salary reductions, which would be
made onlv after investigation of in-
dividual cases.
Tn connection with n proposer'
screen "union." it is being proposed
that a nationally-known figure be se-
rtired to head such an organization.
Clarence Darrow is prominently men-
tioned as a choice for the post.
Brockliss Resigns
London — -J. Frank Brockliss has
tendered his resignation as managing
director of First National Pictures.
Ltd., to devote his time to his own
interests. He has been succeeded bv
D. Rossheim, whose son. Irving D.
Rossheim, is treaurer of Stanlev.
Rogers Buys "Passion"
Louis T. Rogers has just closed a
deal with UF.\ for rights to "Pas-
sion", with Pola Negri and Emil
Tannings, for the LTnited States and
Canada. First National originally re-
leased the picture which introduced the
two stars in this countrv.
Laemmle Heads Relief Fund
Hollywood — Carl Laemmle has
just been elected president of the M.
P. Relief Fund of America. He suc-
ceeds Cecil B. DeMille in this post.
The fund is a comparatively new or-
ganization looking to the needs of
llie aged and indigent veterans of the
industry. It plans, among other ac-
ti\-ities, endov^'ment of a national
home for film people forced by age or
incapacity to seek relief.
Harry Bernstein Resigns
Richmond. Va. — Resignation of
Harrv Bernstein, manager of the Wil-
mer 8c Vincent houses here, has been
received.
Aust to Manage Columbia Branch
Seattle — Paul Aust is to manage
the Columbia exchange to be opened
here. Greater Features has been Co-
lumbia distributor in this territory.
John C. Ragland is head of five west-
ern branches which will distribute
Columbia product.
o
Exhibitors
Daily Reminder
Dead bulbs
in your sign
outside kill
any chance
for a flash.
Friday, July 1, 1927
Schines Planning
Expansion in Ohio
{Continued from Page 1)
expected in Ohio, where the company
rapidly is building up a formidable
chain of theaters. The firm, Schinc
made clear, is not a subsidiary of
Universal, but is allied with that com-
pany.
Schine, with his cabinet, embrac-
ing James A. Carrier, managing di-
rector of operations; Harry E. Long,
assistant managing director of opera-
tions, and Max Milder, executive in
charge of the buying and booking of
pictures, are at Utica, where another
regional convention of managers is
being held.
The Syracuse meeting, which
closed with a dinner, was the second
regional meeting, following upon the
heels of the first at Buffalo.
In central New York, the .Schines are build-
ing a new theater in Cortland, and will re-
model and modernize theaters recently ac-
quired in Geneva, Auburn and Oswego. In
tile first named, the .Smith Opera House is
the theater affected; in the other two cities,
the Strand is to be enlarged and re-equipped
as was the Eckel here.
The day of the small independent exhib-
itor is fast passing, Schine said. The trend
in picture circles is toward consolidalion, and
it will result in some three or four distribut-
inj? and exhibiting circuits of gigantic propor-
tions, he believes This spells greater econ-
omy all around.
The picture outlook for next season is un-
usually bright, Schine declared. There are
more big pictures on the schedules of the
principal producing corporations than ever be-
fore, giving the exhibitor a wide choice in
purchase, while the Schines' great buying
power promises the cream for the houses in
the circuit, the executive declared.
From the financial standpoint, it was said
at the meeting that the Schine organization,
manned entirely by go-getting men in their
early thirties, is making more money than
any other circuit in the entire industry.
Fischer Exchange Enlarges Quarters
Cleveland — The Fischer Film Ex-
change has doubled its office space
in the Film Exchange. The com-
pany has closed for Ohio distribution
of 36 two-reel Bray comedies in ad-
dition to the Sterling and A.C.A.
product already announced.
l^\ilton Co. Speeds
Equipment Chain
(Continued from Page J)
with some other manufacturer, ha>
not been made clear, but deals on pro-
jectors are declared to be under way.
Fulton has a 50 per cent interest in
Ihe expanded companv which has
been recapitalized at S.SOn.OnO. and
tlie theater firms will purchase the
remaining SO per cent.
Stanley. Fox, Loew's,
Piihlix, Skouras Bros.,
K'unsky Enterprises and
chains reported in the
Keith-.Mbee and one other firm re-
I)orfed sought for partners. Members
of the pool are not obligated to buv
froin Fulton, retaining privilege of
buying from any firm whose prices
are lowest.
Universal.
John H.
Wcsco arc
pool, with
Two Cleveland Houses Merged
Cleveland— M. B. Horwitz and his
associates have combined their inter-
ests in the newly built Plaza theater
East 152nd St. and St. Clair Ave.!
with owners of the Commodore, now
being built at Lake Shore Blvd. and
East 152nd St. This combination of
Hitercsts does not affect other the-
aters owned bv Horwitz nor the the-
aters owned by Messrs. Lefkowitz,
Lustig and Greenbergers, who are
building the Commodore.
Cleveland Circle Policy Changed
Cleveland — The Circle has insti-
tuted a summer policy of revivals at
reduced admission prices with daily
changes.
Price at Painesville
Painesville, O.— John Price, for-
mer manager of the Imperial, Cleve-
land is now assistant manager at the
Utopia.
Lande Sells Western Pa. Rights
Cleveland — Harrv Lande, of the
T^ande Film Co., Cleveland, has sold
his western Pennsylvania rights to
"The Red Kimona" to Harrv Grellc
of Pittsburgh. He owns the Ohio.
Kentucky, Virginia, Maryland and
Washington, D. C. rights and plans
to open these territories in the near
future.
Berkley House Closed
Berkley. Va.— The Liberty Theater,
here has been closed for the summer
period.
Matcher Made Price Aide
Baltimore — Henry D. Matcher has
been iiromoted to assistant to Frank
Price, Jr., manager of the Rivoli.
Sentenced for Tax Evasion
Baltimore — Sixty days in jail and
fine of $1,500 was the sentence given
by Judge Coleman to Paul Emmart.
secretary-treasurer of the Southern
Exhibition Co., Friday, June 24. The
charge against Emmart was with-
holding $1,500 in admission taxes due
the U. S. revenue bureau said to have
happened while the company was op-
erating the West End Theater here,
from April, 1022 to December, 1923.
"South Sea Love" Starting
Patsy Ruth .Miller will start next week
in her second picture at F. B. O., "South
Sea Love" which. Ralph Ince will direct.
10
fs?5^
DAILY
Friday, July 1, 1927
INDUSTRY A LEADER IN
TRADE ASSOCIATIONS
Financial Survey Cites
Arbitration as Big
Accomplishment
This is the third of a series of
articles on "The M.P. Industry as a
Basis for Bond Financing," re-
printed from a booklet prepared by
Halsey, Stuart & Co., one of the
leading banking houses interested
in motion picture financing.
The motion picture industry re-
sembles in its organization that of
most typical American industries.
There are the three phases of pro-
duction, distribution, and exhibition,
which correspond, roughly, to the
manufacturing, wholesaling, and re-
tailing activities common elsewhere.
Until quite recently these various
services were rendered by more or
less independent concerns specializ-
ing in their respective fields. But
economies of production, and the the-
ater demand for an all-year supply
of pictures of standard trade-mark
quality have tended to force consoli-
dation in the production end. Exhib-
itors, too, have found great economy
in the maintenance of theater "chains"
for the routing of films and large-
scale buying. The result is that we
now have fully a thousand different
theater groups in the United States
which represent at least one-half of
the seating capacity of the country.
A still further integration of the
industry became inevitable as the
larger of these chains of theaters felt
the need for a dependable supply of
high-grade pictures, and secured an
amalgamation with suitable produc-
ing organizations. Similarly, at the
other end, leading producers required
an assured outlet for their immense
producing programs. Hence there
has developed in the industry nearly
a score of these "complete" produc-
ing-distributing-exhibiting organiza-
tions, which represent perhaps two-
thirds of the motion picture business
in the United States, and constitute
a well-balanced and seemingly well
established state of competitive equi-
librium.
Just as the consolidation of the
motion picture industry has tended
to parallel that in other well-devel-
oped industries of the nation, so has
its organization into trade associa-
tions. In fact, the motion picture in-
dustry has been more successful in
this line than has almost any other
r^-^ior industry.
Five years ago, as is already well
known, the forward-looking motion
picture companies got together and
organized the Motion Picture Pro-
ducers & Distributors of America,
calling Will H. Hays, former Post-
master General of the United States,
to be the president of the association.
Mr. Hays has proved a genius of the
first order and his organization has
accomplished great things for the
motion picture industry. Its chief ac-
tivities have been, (a) improvement
of public relations, (b) promotion of
Blue Law Upheld
Philadelphia— Pennsylvania's
blue laws of 1794 again were
upheld by the state supreme
court, in a decision deciding
that Sunday baseball is illegal.
Decision was in the case of
the Philadelphia American
League club, against which the
state filed quo warranto pro-
ceedings to prevent the team
from continuing to play Sun-
day games. The court upheld
the decision of the county court
at Harrisburg, where the state
started the proceedings. The
county court ruled that Sunday
baseball under the so-called blue
laws of 1794 was "worldly em-
ployment" and therefore il-
legal.
business comity within the industry,
(c) encouragement of better business
practice, such as standardized budgets,
uniform cost accounting, uniform con-
tracts, and the arbitration of dis-
putes.
The arbitration system between
buyer and seller in the motion pic-
ture industry has, in fact, become so
successful that it is now being stud-
ied widely as a model for other line.'
of enterprise. The public relations
work of the Hays Association is
widely known and very deservedly
so. No industry has ever "gone to
the people" so efifectively. One of
the principal aims of its public rela-
tions work has been to improve mo-
tion picture standards and service to
the public.
The Hays regime in motion pic-
tures has been so eminently success-
iul that the member corporations re-
cently underwrote the program for
another term of ten years. Motion
Picture Producers & Distributors is
an entirely voluntary organization.
Its membership has grown from nine
at the time of organization to 24 at
the present time, representing 90 per
cent of the producing end of the in-
dustry.
Eastman Denies Dividend Rumor
Rochester, N. Y.— Denial of report
that Eastman Kodak Co. contem-
plated a special distribution of com-
mon stock, are made by George East-
man, chairman of the board. Finan-
cial news tickers late last week car-
ried the report that Eastman would
declare an extra dividend.
Memphis Orpheum Starts Soon
Memphis — Architects of the Or-
pheum circuit visited Memphis to
look over the site of the old Or-
pheum which burned in 1922 with
the view to laying plans for a new
Orpheum. Meanwhile, the stock
subscription for the edifice is de-
clared to be within $2,500 of the goal,
$300,000. The new Orpheum will
cost in the neighborhood of $1,200,-
000.
Wolfe Back at Campbellsburg
Campbellsburg, Ky.— F. W. Wolfe
again has taken over the Campbells-
burg.
UNIEYING ACTIVITY IS
APPROVED BYWAll ST.
By C. C. Cartwright, Shields & Co., Inc.
As a result of the recent combina-
tions of interests in the motion pic-
ture industry, there are now five out-
standing groups in the industry, each
a completely intergrated unit, produc-
ing and distributing films and operat
ing together more than 2,000 theaters,
10 per cent of the total number in
the country, but having probably at
least 20 per cent of the seating capac-
ity, since most of the largest houses
are included in these groups.
The outstanding factor in connec-
tion with recent consolidations and
expansion programs has been the
building up of enormous producer-
exhibitor chains. Paramount and its
affiliations, with 800 houses still
ranks first in the number of theaters
controlled, the Stanley-West Coast-
First National-North American group
with 500 houses come second and
Universal third with 325. The Keith
Albee-Pathe-P.D.C. -Orpheum group
with all its affiliations controls up-
ward of 250 houses while Loew is
little behind. Other producing com-
panies, Fox, Warner Brothers, and
United Artists have probably less
than 100 theaters all together. Other
large chains of theaters such as Fin-
kelstein & Ruben and Saenger have
no direct producer affiliations.
This tendency toward unifying
producer-exhibitor operations has re-
ceived the unqualified approval of
Wall Street. It is indicative of what
is taking place in the older industries
where the strongest units are those
which have vertically consolidated all
branches of the industry such as
United States Steel, General Motors,
Anaconda Copper and many others.
Such consolidated operations, under
able management, soundly financed,
and sponsored' by strong banking con-
nections, places the motion picture
industry in a stronger position than
it has ever before enjoyed.
Russell Returns to Paducah
Paducah, Ky. — R. R. Russell, for-
mer manager of the Arcade, has re-
turned to become general manager of
the new Columbia, which Lee F.
Keiler and associates recently opened.
Palmer Managing Anderson Houses
Louisville — Sam J. Switow has ap-
pointed Harry Palmer as general
manager of the Anderson theaters.
Pantages Building at Pasadena
Pasadena, Cal. — Continuing its ex-
pansion program, Pantages will build
a $500,000 theater here seating 1,800.
Leo Keiler Sells Houses
Metropolis, 111. — Leo Keiler has
sold the Elite and Cozy to J. A. Gib-
bins. Keiler also sold his Orpheum
at Fulton, Ky., to Levi Chisholm.
Hall Industries Open Another
Kennedy, Tex. — Hall Industries,
operating a chain in this section, has
opened the Kentex, its second local
house.
New Theaters
Kingston, N. Y. — Work has started on the
site for the Orpheum on lower Broadway.
Mays Landing, N. J. — A site is being sought
here for theater by outside interests.
Guntersville, Ala. — Thomas E. Orr of Mar-
shall County Enterprises will build a theater
here.
Saginaw, Mich. — The opening date of the
Temple is set for July 21.
Deloraine, Manitoba — W. Epton is build-
iig a $10,000 house here.
Salisbury, Md.— A theater to seat 1,000
and costing $120,000 will be built here soon
from plans by Edward C. May, architect of
Wilmington, Del.
Eugene, Ore. — Heilig Theater Circuit soon
will start construction of a $150,000 theater
to seat 1,700 to be completed early this Fall.
Norwalk, Cal. — The Norwalk is being built
on First and Manchester Ave. by Walter
Greening at a cost of $40,000, to be leased
by Principal Theater Corp.
Two De Mille Stars Cast
Hollywood — Four productions have
been scheduled for both Jettaa Goudal
and Marie Prevost at the De MiUe
studio. Marie Prevost is now at work
on "The Rush Hour" and will fol-
low with "Free and Easy," "A Blonde
for a Night" and "The Girl in the
Pullman." Jetta Goudal will appear
in "The Fordinnen Woman," "The
Leopard Lady," "Midnight Madness"
and "Woman of the Night"
Signs Beauty Contest Winner
Hollywood— Phillis Gibbs, winner
of a beauty contest in Australia and
New Zealand, has arrived here to be-
gin work under a long-term contract
with Cecil B. De Mille.
Set "Finnigan's Ball" Premiere
Los Angeles — First Division Dis-
tributors' "Finnigan's Ball" will have
its premiere at the California in Sep-
tember.
Several Open in N.E- for Summer
Boston — Summer openings include
Hyannis at Hyannis, Mass.'; Scenic,
Keene, N. H.; Casino, Rocky Point,
R. I.; Island Ledge Casino, Wells
Beach, Me.; Scenic, Oak Blufifs, R.
I.; Block Island, Block Island, R. I.;
Olympia, Hampton Beach, N. H.;
Casino, Ocean Bluffs, Mass.; Brant
Rock, Brant Rock, Mass.; Firemen's
Hall, York Beach, Me.
Columbus, O. — The Lisbon Theater Co.
Capital, 2'50 shares of no par value. Incor-
porators: J. V. Wolcott, I. J. Schryer, M.
Atloff, L. B. Zweig, B. M. Anwinkle
Wilmington, Del — Pontiac Film Corp. Cap-
ital, $110,000 and 1800 shares of no par
value. Incorporators: M. M. Lucey, M. B.
Reese, L. S. Dorsey, G. W. Dorsey, Jr.
Wilmington, Del. — Midwest Centra' The-
aters, Inc. To make, design and stage plays,
dramas and exhibitions of all kinds. Capital,
$100,000. Incorporators: Franklin L. Mett-
ler, P. M. Gilkey, M. E. MeUler.
■-K:
cAnother kinograms
KNOCKOUT
First and exclusive pictures of
JACK DEMPSEY
in actual training at Saratoga
for his battle with JACK SHARKEY
on July 21
A MIGHTY NEWSREEL SCOOP
• OF THE BIGGEST SPORTING
i EVENT NOW IN THE
PUBLIC'S MIND
OUT TO-MORROW I'N^
KINOgRAMS No. 5305
r J
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-THE SPICE OFTHE PROGRAM"
THAT^S
ENTERPRISE
EDUCATIONAL
FILM EXCHANGES, Inc.
Member, Motion Picture Producers and Ditcributon
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GALLEY-^E/T BY
National's 1
;Sf^ NEWSPAPER
of FILMDOM
VOL. XLl No. 2
Sunday, July J, 1927
tMMttkfifiiAl
Sho^wmanship
Don't lay down during the
sutnmer months. Summer is
show time if you are a show-
man. Booking strong programs
and keeping your theater cool
are two sure-fire ways of beat-
ing the heat. You can out-
smart the weather with show-
manship.
Proper Projection Pays
PROJECTION makes or breaks a picture. Poor projection will
ruin the entertainment value regardless of a picture's merit.
There isn't a theater anywhere which can afford anything but the
best in projection and the right kind of equipment pays dividends
at the box office. An analysis of projection, its development and
problems — thoroughly discussed in this issue.
Keep Posted
You'll want to keep pace with
developments during your
vacation this summer. Do it
through THE FILM DAILY.
A notification of your vacation
address will assure you of your
copy every day.
f
.,J^^
AlliamBovd
He'll prove one of the biggest
bets at the box-office on the
DeMille prograH 1927-25
A BIG
PUBLIC-
MADE
STAR
in a series of 4 hits
"THE
WEST
pointer:
Produced in Cooperation with the
U. S. Military Academy
Continuity by
Douglas Doty
SupervisetL by
C. Gardner Sullivan
66
powEa"
A mighty epic of the mastery of
man over the forces of nature.
By WILLIAM C. De MILLE
u
T^t' NIGHT
FLYER"
A smashing drama of the Railroad
from the story " Held for Orders."
By FRANK SPEARMAN
The sky-
scraper:
Athrilling romance of the modern
skyscraper.
By DUDLEY MURPHY
Supervised by Walter Woods
De MILLE PICTURES
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o/'FILMDOM
sTHE
ANDWEEKLY
FILM DIGEST
^R»lbY^
VOL. XLI No. 2
Sunday, July 3, 1927
EstaUishtd 1918
JOHN W. ALICOATE, Publishtr
INDEX
I'AGE
A ONE MAN CONVENTION, an editorial by Jack Alicoale 3
FINANCIAL A
FOREIGN MARKETS, by James P. Cunningham 5
HOLLYWOOD HAPPENINGS, by Harvey E. Gausman 6
EASTERN STUDIO NEWS. "A LITTLE FROM LOTS", by Ralph Wilk. 7
REVIEWS OF NEWEST FEATUJiE RELEASES, by Lilian W. Brennan. 89
SHORT SUBJECT REVIEWS 10
DEVELOPMENTS IN FIELD OF PRESENTATIONS. Chas. F. Hynes.AO
EXPLOITOGRAMS, Compiled by Jack Harrower u
THEATER EQUIPMENT AND MANAGEMENT. Michael L. Simmons 1216
REVIEWS
BEAUTY SHOPPERS 8
BLACK DIAMOND EXPRESS.. 9
BLACK TEARS 9
CAPT. SALVATION 8
LAND BEYOND THE LAW 8
LITTLE FIREBRAND 8
LURE OF THE NIGHT CLUB.. 8
MODERN DA UGHTERS 9
MOON OF ISRAEL 8
OLD SAN FRANCISCO 9
PRAIRIE KING 8
TOO MANY CROOKS 9
WAY OF ALL FLESH 8
WEDDING BELLS 9
WHERE TRAILS BEGIN 9
WHIRLWIND OF YOUTH 9
FOREIGN BUYERS
We have the exclusive rights to the
OFFICIAL MOTION PICTURES
Of
The Battle of the Ages
Dempsey vs. Sharkey
Boxing Exliibition
To be held at the
YANKEE STADIUM
JULY 21st
No^v Available
GOOD ART PICTURES, Inc.
N. Sonenshine, Pres.
729 Seventh Ave. Suite 60S
Bryant 179S-4710
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STAGE SETTINGS
CURTAINS
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STAGE OR INTERIOR
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PHOME LACKAWAM>(A 92BS
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Motion Picture
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DAY AND NIGHT
250 West 54th Street
NEW YORK
Telephone: Columbus 4 M 1-2- J
sJ?5^
M ^y^^^^ DAILV Sunday, July 3, 1927
A PRODUCTION OPPORTUNITY
There's a little town on the Mississippi River, rich in his-
torical association, that must soon be entirely abandoned
due to the fact that the river has changed its course at that
point and nothing can prevent its washing the village
away within a few months. The American National Red
Gross have undertaken to move the city and its popula-
tion to the bluffs above the town. The village contains
about one hundred and fifty dwellings and ten or twelve
stores and the American National Red Gross has asked
the Film Daily to place the matter before the Motion
Picture Industry with the view of possibly interesting
some producer in the destruction value of this little city
that would in some measure help defray the expenses
incurred. Full details will gladly be given to those inter-
ested by getting in touch with the writer.
Jack Alicoate
iTHE
oyPILMDOM
ANDWEEKLY
FILH DIGEST
VOL. XLI No. 2
Sunday, July 3, 1927
Price 25 Cents
VAUD[VILl[ MAKES BOW
IN PAYOR Of PICTURES
Pa. Chains Find Straight
Picture Policy Aid to
Box Office
Philadelphia — Vaudeville houses
are making way for the more popu-
lar picture and presentations houses
in Philadelphia and vicinity. Recent
moves by Stanley and the Comerford
circuit of Scranton and Wilkes-Barre
emphasize the passing of vaudeville
houses in this territory.
Stanley, convinced of the growing
demand for pictures, has changed the
policy of the Orpheum, Chelten and
Germantown Aves. from a combina-
tion to a straight picture house, fol-
lowing the Stanton and Aldine with
repeats. Recently, the Allegheny un-
derwent a similar ch^ange in policy,
with box office receipts increasing as
a result. The Keystone, which pre-
viously had adopted straight picture
{Continued on Page 16)
RAPID STRIDES MADE
IN FOREIGN EIELDS
Most foreign countries are making
rapid strides in motion picture devel-
opment, particularly along exhibition
lines, according to R. C. Patterson,
Jr., president of the Peacock M. P.
Corp., who has returned from a tour
of the world, during which he made
a study of film conditions.
(Continued on Page 5)
Schenck Confirms Deal
For Rialto and Rivoli
Confirmation of the report that
United Artists is seeking to operate
the Rialto and Rivoli in connection
with Publix. is made on the Coast
by Joseph Schenck, head of United.
The deal, as announced several
days ago, gives United Artists an
outlet on Broadway on a split ar-
rangement with Publix.
Schines Planning School to
Train Prospective Mgrs.
Utica, N. Y. — A training school for
managers is to be started by Schinc
Enterprises, managers of this district
were told at the organization's third
and last regional convention. J. A.
Carrier, managing director of the
chain, will be in charge of the school.
Philly Truce Sought
Philadelphia — Settlement of
differences between the Stanley
and Freiholfer interests is the
object of negotiations under-
stood to be under way. A com-
promise is being sought, par-
ticularly in the 69th St. sec-
tion. Stanley, it is said, has
declined the offer, which would
give the company 35 per cent
in the theater being built by
Freiholfer at 69th St. and Ash-
by Rd., on condition that the
proposed Stanley house across
the street be abandoned. The
Stanley company is declared in-
sisting on a 50 per cent inter-
est in the new theater, but is
willing that management re-
main with Freiholfer.
Freiholfer, meanwhile, is
strengthening his position and
is acquiring sites for new the-
aters, some of them in Stanley
strongholds- In addition, pur-
chase of or affiliation with other
theaters is declared planned.
12 Producers Agree to Hold
Salary Cuts Until August 1
'QUICKIEniGlACTOR
IN ECONOMY PROGRAM
Hollywood — Lessons of "Poverty
Row" with its production of "Quick-
ies," is regarded as one of the im-
portant factors which led producers
to seek a general salary reduction of
from 10 to 25 per cent at the studios.
There are other factors, to be sure,
but in no way have topheavy produc-
tion costs of the major films been
belter emphasized than through the
economical production methods em-
ployed by the independents.
"Poverty Row" has shown the way
to produce pictures at from 25 to 75
per cent of the cost estimates of the
major studios. And in a number of
instances, these cheaply-made pic-
tures have rolled up grosses in far
(Continued on Page 16)
A One Man Convention
Now that national Clean-up and Paint-up weeks are out of the
way, we suggest to the exhibitor that he have a week all of
his own. For the want of a better name, let's call it Check-up
week. The only one taking part will be the exhibitor himself. It
will be sort of a one-man convention, held right in the little old theater,
starting on Monday and ending on Saturday. For the lack of an or-
ganized committee on dates, we suggest next week as the time. Any
exhibitor lying down on the job will be promptly read out of the
convention. Here is the schedule:
Monday
PROJECTION DAY. Inspect thoroughly the projection booth.
Have all worn parts of machines replaced. See that all fire rules are
strictly complied with. See that the projection booth is spotlessly clean.
Examine your screen. Perhaps you need a new one. At least the old
one will stand cleaning. Maybe you do not know it but a complete
inspection of your projection equipment by the National Theater Sup-
ply Company is yours for the asking.
Tuesday
COURTESY DAY. Bring all of your help together. It may be one
man or it may be one hundred. Drill into them the value of courtesy
first, last and always. The patron must always be right. One knocker
will do more harm than ten boosters will do good. Teach them that
(Continued on Page 4)
Academy Request Granted
by Firms — Paramount to
Act Individually
Hollywood — Twelve producers
have accepted offer of the Academy
of M. P. Arts and Sciences to act as
mediator in the dispute over sal-
ary reductions, which have proved
the most sensational development
ever experienced at the studios.
Highlight of the ofTer is the acad-
emy's recommendation that pro-
ducers defer action on the salary
slashing until Aug. 1. This, it is
pointed out, would give the various
branches engaged in production op-
portunity to discuss thoroughly plan
to reduce negative costs. It is pro-
posed that this reduction be effected
through co-operation of all factors,
thus avoiding a general decrease in
salaries.
Acceptance of the academy's offer
was contained in a communication
signed jointly by representatives of
Joseph M. Schenck, Cecil B. De
Mille, Fox, Christie, M-G-M, Mack
.Sennett, Samuel Goldwyn, Jack
White, F. B. O., Universal, First Na-
tional and Warners.
Paramount did not sign the letter,
but is understood to be replying to
(Continued on Page 4)
Organization Work Will
Go Forward, Nagel Says
Hollywood — Convinced of the need
for organization, as emphasized by
the salary reduction squabble, stu-
dio workers are preparing to carry
on organization work. Conrad Na-
gel has announced the campaign to
enlist screen workers in Equity will
be continued.
Players, directors and technicians
feel that they have won a victory in
agreement of producers to suspend
the proposed salary reduction until
Aug. 1, and there is prediction here
that the general cut never will be
ordered.
No Paper Monday
THE FILM DAILY will
not be published on Inde-
pendence Day, Monday, July
4th.
fjggs
DAILY
Sunday, July 3, 1927
VoLXLINo.2 Sunday. July 3. 1927 Price25Cent$
lOHN W. ALICOATE
Publisher
Published daily except Saturday and holidays
at 1650 Broadway, New York N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D, Kann, Vice-President
and Editor; Donald M. Mersereau, Treas-
urer, Business and Advertising Manager;
Ralph Wilk, Traveling Representative.. En-
tered as second class matter May 21 1918,
at the post-office at New York, N. Y.
under the act of March 3, 1879. Terms
(Postage free) United States, outside of
Greater New York, $10.00 one year; 6
months, $5.00; 3 months, $3.00. Foreign,
$15.00 Subscribers should remit with order.
Address all communications to THE FILM
DAILY. 1650 Broadway, New York, N. Y.
Phone Circle 4736-4737-4738-4739. Cable ad
dress: Filmday, New York. Hollywood.
California — Harvey E. Gausman, Ambassa-
dor Hotel: 'Phone, Drexel 7000 and Wash
ington 9794, London — Ernest W. Fredman,
The Film Renter, 58, Great Marlborough St.,
London, W. I., Paris — La Cinematographic
Francaise. 5, Rue Saulnier.
Financial
Trade was lively in film issues yesterday,
but the breaks were chiefly against the sel-
lers. Paramount common was the busiest
stock, turning over 33,500 shares at a 2]/i
decline. Eastman dropped 2 points on a small
trade. Universal and Fox Film made smart
recoveries.
Quotations
High Low Close Salea
*Am. Seat. Vtc 47
*Am. Seat. Pfd 46
♦Balaban & Katz 6354
*Bal. & Katz Vtc 73^
Eastman Kodak. . .154J4 15354 154 800
*Film Inspect 45i ....
First Nat'l. Pfd.. 100 100 100 100
Fox Film "A" 54 5154 53^ 4,800
Fox Theaters "A". 15 1454 14J< 500
Intem'l Project 10 ....
Loew's, Inc 505^ 4954 505^ 2,000
Metro-Gold Pfd... 25fi 25^ 25^ 100
M. P. Cap.' Corp... 954 9J4 954 100
Pathe Exch. "A"'. 39 3854 38^ 700
Paramount 955^ 93 94J^ 33,500
Paramount, Pfd... 117 117 117 100
tParamount B'way. 98^ 9854 9854 3
ttRoxy "A" 27 25
ttRoxy Units 2'954 275^
ttRoxy Common .. 854 ^54
Skouras Bros 40 39
•♦Stan. Co. of Am. 67M 6754 67^
Trans-Lux Screen.. 55i 5 54 5 54 200
Univ. Pict. Pfd... 101 5^ 1015^ 101 S/^ 100
♦Universal Pictures 30 ....
Warner Pictures.. 1754 1754 1754 200
Warner Pict. "A". 25 24}i 24"^ 1,000
* Last Prices Quoted t Bond Market
•• Philadelphia Market tt Bid and Ask
When you think of
INSURANCE
you are thinking of
S T E B B I N S
Specialists in Motion Picture
and Theatrical insurance for
the past twenty years
Arthur W. Stebbins & Co., Inc.
1540 Broadway N. Y. C.
Bryant 3040
A One Man Convention
(.Continued from Page 3)
there is a definite value in cheerfulness. That after all the thing that
counts most in theater assets is good will. Courtesy pays dividends
a hundred fold.
Wednesday
LOBBY AND AUDITORIUM DAY. Take yourself on a per-
sonally-conducted tour of every nook and corner of the house. Start
with the marquee. Keep those lights bright and shining. They are
the lighthouse that guides patrons into your house. Keep your lobby
spick and span. It is your show window. A little paint here and
there will work wonders. Keep your lobby frames spotlessly clean.
Inspect carefully all seats and carpets. Minor defects, caught in time,
may prevent lawsuits. Those drapes surely need cleaning. A few
dollars will make them look like new. Add a bright new touch here
and there. Flowers and cut plants, especially in summer, give a cheer-
ful air. If you have no cooling system, put one in. It ofttimes is the
diflference between profit and loss in July and August. There is no
excuse for a dirty spot in any theater. Soap and water are the cheap-
est things in the world.
Thursday
PUBLIC RELATIONS DAY. Go over your advertising and
publicity for the past year. Has it been up-to-the-minute with a real
selling message or has it been just copy? Are you on friendly rela-
tions with the newspaper boys of your town? Do you invite them
and their families regularly? It is important that you take part in
all community drives and that you occasionally work with local organ-
izations as a matter of mutual benefit. If you print a program see
that it is attractive enough for the patron to take home. Sloppy, old-
fashioned programs are worse than none at all. Check up your mailing
lists. Dead names cost many postage stamps and extra printing. Make
it a point to question your patrons for ideas. If you get one good one
out of one hundred it is worthwhile.
Friday
SHOWMAN'S DAY. Go over your bookings for the past year
and find out what type of picture made the most money for you. Stars
whoareariot in some places are a complete bust in others. Lay out
your next year's program accordingly. No matter what the picture
did somewhere else, what it will do for you is what counts. Go over
carefully the releases of all companies. Keep some open dates for
"hot ones" that constantly spring up from nowhere. See that your
musical library is kept up to date. Check up on your paper and bill-
boards. Read the Film Year Book for exploitation ideas and remem-
ber first and always that to be a successful exhibitor one must be a
showman.
Saturday
TRIAL BALANCE DAY. Sit down at the little old desk with
your records before you and find out just what the past year has
meant to you. If you have lost money at times, try to analyze the
reason. If one department is topheavy and another needs manpower,
balance up a bit. If your gross is holding up but the net is unsatis-
factory the answer is simple, cut down your running expenses. If
your competitor is running away from you, it probably is your fault.
Ask yourself why and then try to remedy matters by superior show-
manship. The picture business is here to stay for a long while. Those
who stay with it are those who grow with it. Keep alive to your
opportunities.
The convention will then adjourn to the same time and place
next year.
ALICOATE.
Quillan and Sennett Agree
Hollywood — Eddie Quillan, com-
edian, and Mack Sennett have agreed
to cancellation of Quillan's contract.
The latter has dropped suit to pre-
vent Sennett from interfering or pre-
venting him from working for other
producers.
BROOKS
THE NAME YOU GO BY
WHEN YOU GO TO BUY
wsTimDia
00-W^4S AND UiyiFORMtS
TEL. 5580 PENN. I
1 TO ngNT^ ■ —*.
12 Producers Suspend;
Salary Guts Till Aug. 1
(Continued from Page 3)
the academy suggestion in separate
communications. This is being done,
it is said, because Paramount acted
alone in announcing the reduction,
with the other companies following
suit in the economy program. Meet-
ings have been held by the actors
and directors branch of the academy,
the technicians branch and the
writers branch. Each outlined plans
for aiding in the economy program
in manner which would make sal-
ary reductions unnecessary, pledging
their co-operation to reduce negative
costs.
Dorothy Dwan's Double Killed
Hollywood — Ethel Hall, 22 years
old, was drowned in the Merced Riv-
er at Merced Falls, while doubling
for Dorothy Dwan in filming a dan-
gerous shot of the river. Wallace
McDonald was in the boat with Miss
Hall, but was rescued. The players
were of a Tom Mix troupe on loca-
tion.
WANTED
Feature films for
GERMANY
Party interested here
temporarily
Box K-160 c-o Film Daily
1650 Broadway N.Y.C.
READY TO SERVE YOU
PLAST06RAPH
FILM LABORATORIES, INC.
161 Harris Avenue
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NEW YORK OFFICE
130West46thSt. Bryant 7570
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lALSO 25.0OO COSTUMES TO RENT
THE
Sunday, July 3, 1927
2^^
DAILV
RAPID STRIDES ARE BEING
MADE IN THE FOREIGN
FIELD. KEEP POSTED
THROUGH "FOREIGN
MARKETS"
Foreign Markets
By JAMES P. CUNNINGHAM
3,600 German Houses
Berlin —Tlir (K-rman iiuliistry, on May 30,
1927. had .VhOO theaters with 1.600.000 scats.
Visitors average 900,000 daily.
The total annual retiirin are estimated at
$60,000,000, of which $12..i00.000 have to be
paid for amusement ta.x, and $17,500,000, or
30 per cent for rentals.
About one-half of the films released in
Germany are of foreign origin, and rental
paid for German films, totals $8,750,000.
Nearly half of this sum is spent on adver-
lisinK, etc.. so that producers actually only
receive $4,500,000 and an additional $3,000.-
000 to $3,750,000 from sales to foreign coun-
tries The industry has 45,000 employees in
Germany.
Kiddies Barred from Certain Shows
Moscow — Six months' imprisonment in de-
fault of payment of a tine is the penalty to be
imposed on exhibitors by the Soviet under a
new ordinance prohibiting children from wit-
nessing the .screening of films of a category
forbidden to them. A schedule of the films
coming within the category will be published
monthly.
"U" Making Exteriors Abroad
\*ienna — Special cameramen, working under
supervision of I'niversal representatives, are
making atmospheric scenes here for "Viennese
Lovers "
Terry in French Film
Pari.s — Instead of returning to America
while Rex Ingram, her husband, is resting
after "Garden of Allah." Alice Terry plans
to remain here and make a picture with Ivan
Petrovich. her new leading man, under a
German director.
Ingram-German Deal Off
Nice — Rex Ingram will not dispose of his
Cine-Studios to a German company which
sought the plant. The latter now plans to
build a studio to cost $1,600,000. XTntil he
makes his next picture for MetroGoldwyn,
the Ingram studios will be rented to other
units. Harry I.achman is making a series
of "Travelaughs" comics at present and plans
to soon start a Congo production.
New Camera Device
Paris — M. I.umiere has submitted to the
French Academic des Sciences, on liehalf of
M. Chretien, professor at the Optical Insti-
tute, an optical combination which is to be
put on objectives of cameras and projectors
in order to get a considerably wider field,
but in one direction only, vertical or hori-
zontal. This system, in using normal film
and ordinary apparatus, gives the solution the
panoramic motion picture, the projection be-
ing effected on double or triple screen sur-
face.
Ufa to Distribute 8 in France
Paris — ■ The Alliance Cinematographique.
ITfa's French company, has lined up eight for
1927-28 They arc: "You Will Marry Her,"
"First ' Love — First Pain." "The Hidden
Casemate." "Virtuous Suzanne." "Metropo-
lis." "The King's Puppet," "The Seven
! Daughters of Madam Gyurkovics," and "The
j Sacred Mountain," a scenic drama.
Rapid Stride in Foreign Field
(Continued from Page 1)
"U" Wins Cuban Award
I'niversal won the silver cup offered in the
"La Prensa" competition staged recently in
Cuba in connection with the 20th anniversary
I celebration of the Republic.
I Hoyts, Union in Deal
Sydney — The Szarka Bros, and Betts cir
cuit of nine Sydney suburban houses has
been bought by Hoyts Theaters
Union Theaters have acquired control of
the suburban cinemas at Marrickville and
i Ashfield (Sydney), in which Hoyts Theaters
had an interest. Hoyts have in return, ac-
quired control of theaters at Neutral Bay
I and North Sydney, in which Union had an
interest.
FoilowiiiK is a summary of Patter-
son's observations in important coun-
tries:
Great Britain is making progress,
especially with theaters. American
stars and pictures are very popular,
hut exhibitors seem to lack an under-
standing of film advertising and pub-
licity, and therefore do not get the star
or title feature before the public as
do American showmen. Their presen-
tation is bad. One Britisher said to
me: "Our only solution is to steal
some American directors and stars."
The Britisher does not like to gam-
ble, whereas the American producer
will take all kinds of chances on a
picture as being acceptable to the
public. I do think that if the busi-
ness once gets on its feet in Great
Britain, it will be stable and bankers
will back producers much more than
they do today, and quicker than they
did in the States.
The British quota law seems to be
generally approved of by film men
with whom I talked. Some say it is
the only solution, and others say if it
is not the right thing, it will lead
to something better.
Germany Progressing
In Berlin, I found the industry makmg
progress from every angle. Germany is in
better shape economically and financially than
she has been since the war, and this, of
course, affects development of her film indus-
try XTfa, I understand, expects to produce
36 pictures for 1927-28, by Sept. 30. The
Spitzenorganization appears to be successful,
as it centralizes much of the work of pro-
ducers. Of course. Germany has the largest
film business of all countries in Europe. She
has a little less than 3,800 theaters, and
aliout 250 producers, making around 225
pictures annually.
France Develops Photography
France is making headway in photography.
Studios seem to be working at about half ca-
pacity.
Italian Studios Dormant
In Rome there were no studios at work.
The best Italian studio is the Cines. It is
not operating for lack of capital. I think
there are ten studios in Italy, but there were
only nine or ten pictures produced this sea-
son. Italv is the second largest theater market
in Europe, having 2.200. Seating capacity
is increasing yearly.
Belgium and Holland
Theaters in Belgium and Holland seem
to be well managed and there are several
very fine ones. Interior decorations are un-
like American theaters. The interiors of the
theaters I visited in Holland were ornate and
bright in color.
India Production in Infancy
India has around 300 theaters. 91 of which
are controlled by Madan Theaters, Ltd. I
visited one or two of the seven or eight stu
dins in India, of which have nothing but
natural light for production work. Produc
is very much in its infancy.
Java and Federated Malay States
In Java and the Fe<lerated Malay States
I saw no production at all. Java has about
40 native Chinese theaters — in the Singapore
district, about 15. There are many theater?
in these countries showing both foreign and
Chinese pictures.
250 Houses in P. I.
The Philippine Islands have around 250 the-
aters, not all, however, are run seven days
a week. In Manila, there are around 40
theaters, of which only four or five arc first
run.
Chinese Tastes Similar to Ours
In ("hina one finds the people very much
like the Americans in their emotional response.
Chinese like comedies.
Motion pictures came to China in 1909,
but it is only lately that Chinese have at-
tempted to produce their own films. It is
impossible, at preseiijt, to say categorically
whether production of pictures which display
emotions of love concretely will be welcomed.
.Some authorities say no; yet Chinese com-
panies produce such pictures, and these an-
shown to Chinese audiences without unfavora
ble comment. Luther M. Jee. a Chinese,
graduate of Harvard, who probably has writ
ten more about the industry in China than
any others, states there were 57 features pro
(luced in China last year.
American pictures are preferred, although
audiences on the whole cannot read titles.
This is because our pictures have more ac
tion, more vitality and more human interest
than pictures produced in Europe. Piftures
which are simply interesting as historical
studies or psychological analysis have little
appeal. Also, westerns and serials are no
longer in vogue, although at one time they
were popular.
China's political instability prevents the
distributors from penetrating the interior, but
it is only a question of time until this will
be accomplished. I am told there are 5.000
cities each having a population of 10,000 or
over, without a picture house. There are
al>out 115 theaters throughout China, and
26 of these are in Shanghai, which is the
Paris of the East and China's largest sea-
port. The peoi>le in the interior cannot af-
ford to pay admission prices asked for in
the treaty jiorts. which is from 10 cents
to $1, gold. When political chaos ceases,
theaters to be constructed in the interior
will start with small admission prices.
In native theaters, music is sometimes
provided by a phonograph, and the records
are predominantly Chinese, although they do
appreciate foreign music. In first runs, four
or five piece orchestras generally are found.
A trade association has been organized to
sponsor better pictures, and to generally as-
sist the industry in its development. Scenes
of violence and those showing the use of
firearms, and scenes dealing with the inter-
marriage of whites and Orientals are unac-
ceptable. Hongkong is the only place where
censorship is in full force, and here there is
a strict censorship on pictures reflecting on
the natives of India in an unfavorable way.
because the police force of the island con-
sists chiefly of Indians. The usual charge
made by the authorities for censoring is
twenty cents per reel. (Hongkong currency).
Next to political stability, the crying need
for development of the picture industry in
China is theaters and more theaters, and
there should be at least one good picture
house in every city important enough to have
a wall around it.
NEWS FLASHES FROM FILM
CENTERS ALL OVER THE
GLOBE: MELBOURNE,
LONDON. BERLIN,
PARIS
New French Units
Paris —New organizations in France in-
clude: La .Sociefe R-L Vandal et Ch. Delac,
11, Boulevard des Italiens; capital, 500.000
francs. To produce and distribute. Delac
is a vice-president of the French film Imard
of trade. Establissements R. C^allay et Co.,
141, Rue des Vanves, Paris, increase of cap-
ital to 400,000 francs. I.,a Societc Immobil-
iere Francoeur, 6. Rue Francoeur, Paris;
capital, 1.000,000 francs. To build theaters.
Robert Hurel. formerly with an American
distributor at Paris, has founded the Societe
Franco- Film; capital, 4,000,000 francs. It
will concentrate on productions for the world
n.arkct, and will open branches in Belgium,
London. Berlin and New York.
Irish Imports Decrease
Dublin -Film imports into the Irish Free
State during 1926 totaled 6,357,312 linear
ft . valued at £37,230. compared with 6,450.-
209 ft., valued at .£45,796, during the pre-
vious year, or a loss last year of nearly 93,000
linear ft. and over .£8,500. Great Britain
is the source of almost all imports, though
most of the film sent from there is of Ameri-
can origin.
Five Paris Houses Bought - ,
Paris — Through the Haiique Ouvriere "et
Paysanne (the Workers' and Peasants' Bank)
five theaters in France, including the Casino
de Grenelle, Paris, have been purchased by
a group of Russian Soviets. The deal was
made to provide a foreign outlet for films
pro<luced in Russia. It is understood, how-
ever, they will be used as propaganda cen-
tres.
Buy Property for Studio
London — British Incorporated Pictures, of
which Ralph Pugh is the head, has purchased
35 acres in the late British Empire Exhibi-
tion at Wembley for £147,500 for the es-
tablishment of a studio.
RiCHMOUNT PICTURES, Inc.
723 7th Avenue New York City
D. J. MOUNTAN, Ptm.
Exclusive foreign represen-
atives for Rayart Pictures
Corporation and other lead-
ing independent producers
and distributors.
Cable Address: RICHPICSOC, Parla
Cable Adreii: DEEJAY, London
Cable Addreai: RICHPIC, N. T.
Exporting only the best in
Motion Pictures
Capital Production Exporting Co.
729 7th Ave.,
New York City
SID SMITH
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Inc.
WILLIAM M. PIZOR, President
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In 12 Two Reel
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Exporting "Productions of Merit" only
HOLLYWOOD
HAPPENINGS
o/'FILMDOM
ANDWEEKLY
FILM DIGEST
By
Harvey E. Qausman
Tannings Starts Second
Emil Jannings has started his second pro-
duction at the Paramount studio under di-
rection of Mauritz Stiller. The picture is
tentatively titled "Hitting for Heaven" and
is from an original by Josef von Sternberg.
Fay Wray, who appears in the leading fem-
inine role in the German star's first American
production, also plays opposite Jannings in
his forthcoming picture. Olga Baklanova is
prominently cast.
* * *
Washburn in Connie's Film
Although they are among the original dozen
film stars, Constance Talmadge and Bryant
Washburn are working together for the first
time in "Breakfast at Sunrise," being filmed
at the United Artists studios.
* * *
Spence Titling Keaton Film
Ralph Spence is writing the titles for Bus-
ter Keaton's latest United Artists comedy,
"College." The cast includes Ann Cornwall,
Harold Goodwin, Grant Withers, Snitz Ed-
wards, Florence Turner, James Mack, Flora
Bramley and Buddy Mason. James W. Home
directed.
* * *
Lewis in "Beau Sabreur"
Mitchell Lewis has been cast for "Para-
raount's production of "Beau Sabreuer," P.
C. Wren's companion story to "Beau Geste."
* ♦ *
Carlo Signed by F. B. O.
Phil Carlo will direct "In a Moment of
Temptation" for F. B. O. He was formerly
assistant to Robert Vignola.
* * *
"Be Your Age" Starting Soon
"Be Your Age," scenarized by Florence
Ryerson and Colin Clements from Frederic
and Fanny Hatton's "Single Beds," soon
will go into production with Lew Cody and
Aileen Pringle as co-stars It is to be di-
rected for M-G-M by Robert Z. Leonard.
• • «
Sterling Finishing Schedule
In rounding out the 18 productions of the
Sterling 1926-27 schedule, "The Poor Fish",
the 17th picture will be known as "Face
Value" in release .
• « •
"Sorrell and Son" Progressing
Herbert Brenon is bringing "Sorrell and
Son," to the screen for United Artists, with
H. B. Warner, Alice Joyce, Anna Q. Nilsson,
Carmel Myers. Norman Trevor, Louis Wol-
heim, Mickey McBann and other noted play-
ers The company leaves for England in
July to shoot about half of *he picture.
• • •
"Mockery" for Chaney
"Mockery" is to be the title of Lon Chan-
ney's newest starring vehicle now being di-
rected at M-G-M Studios by Benjamin Chris-
tianson. The picture was started under the
title of "Terror". Barbara Bedford plays
the feminine lead.
The Life of Los Angeles
Centers at the
Ambassador's
famous
Cocoanut Grove
-<^^—
Special Nights Tues. and Sat.
College Night Every Friday
Pauline Garon on Her First
Pauline Garon started work this week on
"Eager Lips" at the Chadwick studios. I.
E. Chadwick is personally supervising the
production, which is the first ot four in
which Miss Garon will be starred. Betty
Blythe and Gardner James head the support-
ing cast. "Eager Lips" and the three other
Garon productions, "Merry Wives of New
York," "Ladies of Ease" and "Bad Little
Good Girl" will be released by First Division
Distributors.
* * *
Alice White in "American Beauty"
Alice White has been chosen for one of
the principal roles supporting BiUie Dove
in "American Beauty," according to an-
nouncement from Carey Wilson, who is pro-
ducing the picture for First National. Lloyd
Hughes is playing opposite, with Walter
McGrail, Al St. John, Margaret Livingston,
Lucien Prival, Freeman Wood, Edythe Chap-
man and others in the cast.
* * *
Work on "Love" Resumed
"Love," a screen version of Count Leo
Tolstoy's "Anna Karenina," starring Greta
Garbo, is to be resumed at an early date,
with John Gilbert starred in the masculine
lead. The picture came to a temporary halt
recently owing to the illness of Miss Garbo,
who has now almost completely regained her
health.
* * *
Lois Wilson-Lytell Teamed
Loif Wilson is to co-star with Bert Lytell
in "Alias the Lone Wolf," at Columbia
Studios, with Edward H. Griffith directing.
* * *
New M-G-M Find
A promising new screen discovery is an-
nounced by M-G-M in the person of Fay
Webb, a Santa Monica girl who has just
signed a long-term contract as a member
of the M-G-M stock company.
"Sadie Thompson" Starts
Raoul Walsh has started direction of
"Sadie Thompson," starring Gloria Swanson
at United Artists.
* * *
"Lovelorn" Starting Soon
"Lovelorn," a Cosmopolitan production di-
rected by John P. McCarthy, will go into
production soon. It is a film version by
Bradley King, based on the original news-
paper serial by Beatrice Fairfax.
* * *
Matieson in Novarro Film
Otto Matieson, who played in "Scara-
mouche," has been given an important role
in "Romance," Novarro's new M-G-M star-
ring vehicle, thus completing the cast of
that picture. John S. Robertson is making
this screen adaptation of Joseph Conrad's
novel of the same name.
* * *
Kennedy Making "London Waif"
Lem Kennedy is on his- second week of
the Eureka Prods., "The London Waif," in
which Lamby Lemly plays the featured role.
* * *
Crisp Directing "Fighting Eagle"
Donald Crisp is directing "A Fighting
Eagle" from the script of Douglas Doty,
who adapted the piece from Conan Doyle's
"Adventures of Gerard." Prominent in the
cast supporting LaRocque are Phyllis Haver,
Sam DeGrasse. Sally Rand, Max Barwyn
and Clarence Burton.
* * *
Niblo Starting "The Enemy"
Within two weeks Fred Niblo will start
production on Lillian Gish's new starring
vehicle, a screen version of Channing Pol-
lock's stage play, "The Enemy." The scen-
ario has reached its final stages at the hands
of Willis Goldbeck.
* ♦ *
D'Arrast Renews Contract
H. D'Abbadie D'Arrast, who directed
"Service for Ladies" starring Adolphe Men-
jou, as his maiden effort for Paramount, will
not only direct the star's next production
but has renewed his contract.
* * *
Lovett Adapts "Romance"
Josephine Lovett adapted "Romance" for
M-G-M. John S. Robertson is directing with
Ramon Novarro and Marceline Day.
Virginia Corbin in "Drop Kick"
Virginia Lee Corbin, recently given a long
term contract, is playing the lead opposite
Richard Barthelmess in "The Drop Kick."
which Ray Rockett is producing, with Mil-
lard Webb at the megaphone. Miss Corbin
also has been assigned to a featured role in
the special, "The Private Life of Helen of
Troy," in which Lewis Stone and Maria
Corda have the leads. Alexander Korda will
direct.
* * •
Murray and Beaudine Together
For the first time since 1911, Charlie
Murray and William Beaudine are associated
professionally, in the First National picture,
"The Life of Riley," which E. M. Asher is
producing, with Beaudine as director and
George Sidney and Charlie Murray as the
featured players.
* » •
Lloyd Starts New Film
Harold Lloyd started this week on hip
New York story which when completed will
mark his third picture for Paramount re-
lease. Tt will he several weeks yet hefore
the section of Gotham now heing built on the
TJoyd studio site in Westwood Hills is com-
pleted, so that preliminary scenes will be
shot around the amusement district of Venice
and Ocean Park.
« «- «
"Magic Flame" Titled
Cutting and titling of Samuel Goldwyn's
newest Ronald Colman-Vilma Banky feature,
"The Magic Flame." directed by Henry
King, was completed last week. George
Marion, Jr., and Nellie Revell are to be
listed as associate editors of the picture.
The negative has been packed away for
storage until about the first of September,
when it is to be reJeased through United
Artists.
• • •
Japanese in Dix Film
Testsu Komai, Japanese character actor,
ha? been added to the cast of the Richard
Dix picture "Shanghai Bound," under di-
rection of Luther Reed. Mary Brian plays
opposite the star. Others in the cast are
Tocelyn Lee, Arthur Hoyt, Charles Beyer.
Frank Chew, and Tom Gubbins.
• • •
Wood to Direct "Fair Co-ed"
Marion Davies is to be starred in "The
Fair Co-ed." a screen version of George Ade's
musical comedy of a decade ago. This will
be directed by Sam Wood from the scenario
by Byron Morgan.
Educational Signs "Heavies"
Two of the biggest "heavies" in Holly-
wood are working in comedies now being
produced at the Educational studios. They
are Fred Spencer, who is playing a detec-
tive role in the first Tuxedo Comedy featur-
ing Johnny Arthur, and "Kewpie" Morgan,
who is cast in a supporting part with George
Davis in a new Mermaid comedy. Spencer
tips the hay scales at 330 pounds while
"Kewpie" has' it over his less weighty rival
by about 20 pounds.
Fox Shorts on Schedule
With production started on "Mum's the
Word," a two-reel Imperial comedy featur-
ing the Wampas star Sally Phipps and Nick
Stuart, the Fox Films short subjects pro-
gram for this season is rapidly nearing com-
pletion. "Her Silent Wow," "Suite Homes,"
and "Gentlemen Prefer Scotch" have been
fini.shed under supervision of George E. Mar-
shall.
Tremont Film
Laboratories
Will Open a
New Hollywood
Laboratory
Now Under Construction
On or About
October 15
Harry Glickman Edward Horn
Pres. Treasurer
"IT CAN BE DONE''
Roy Del Ruth
DIRECTOR
Recent Releases
^^Across the Pacific'*
^^Footloose Widows'*
''Wolf's Clotiiing"
''The First Auto"
No'w Preparing
"Ham and Eggs
at the Front"
Warner Brothers Pictures, Inc.
WHAT'S
GOING ON
AND WHO'S
WHO
FROM STUDIO
STAGES
AROUND
NEW
YORK
Eastern Studios
A WEEKLY
DIGMT
OP SNAPPY
ITEMS
COVERING EASTERN
PICTURE PRODUCTION
New Goldvvyn Editor
Mrs. D. S. MacGrcKor, novelist,
lias been ap|>i)iiitc(l eastern scenario
editor for Samuel tloldwyn Prod.,
with offices at 72') Seventh Ave.
She is the author of "The Call of the
Trial," published by McCaulay.
Kenneth Harlan in Vaudeville
Kenneth Harlan is due in New
York from Hollywood soon to re-
hearse "Dramatic License," in which
he will tour eastern vaudeville cir-
cuits. Dr. Sper wrote the act and
will help stage it.
Jack Nelson Coming East
Jack Xclson. directing a serial in
Hollywood for Weiss Bros., will ar-
rive in New York in about a week to
confer with company officials.
Sharp Arrives on Coast
After having finished New Y'ork
exteriors for King Vidor's next.
Henry Sharp, cameraman, has re-
turned to Hollywood.
Victor Potel Here
Victor Potel, comedy director, is
in New Y'ork for a brief vacation. Be-
fore leaving Hollywood, Potel com-
pleted a series of three for Al Nathan
Prod.
Estelle Taylor Departs
Estelle Taylor, wife of Jack Denip-
sey, who accompanied the heavy-
weight East to sign contracts for
the Jack Sharkey fight, left for Hol-
lywood yesterday to begin work m
her new United Artists picture.
Hilliker and Caldwell to Work Here
Katherine Hilliker and H. H. Cald-
well, Fox title writers who recently
arrived from Hollywood, will spend
two months at the New York studio.
Publix Students Visits Cartoon Plant
Student members of the Publix
Theater Managers Training School
visited the studios of Fables Pictures,
where Pathe "Aesop Fables" are pro-
duced.
Hawks and Blystone to Canada
Kenneth Hawks, supervisor of Fox
production, and J. G. Blystone, direc-
tor, have left New York for Banff,
Canada, to start work on Olive Bor-
den's next, "Pajamas."
JOSEPH C. BOYLE
Director
•BROADWAY NIGHTS"
(Robert T. Kane Prods.)
A Little from ** Lots''
By RALPH W/LK
OSCAR SMITH, colored boot-
black, is Richard Dix's latest dis-
covery. Oscar was given a part in
"Manpower" and also will play in
"Shanghaied." Dix discovered Gun-
boat Smith, Jack Renault and sev-
eral others. He also gave Eddie
Cronjagcr, the cameraman, his first
opportunity.
* * *
The only coolness one feels in
many legitimate theaters these sum-
mer days is that of the audience
toivard the play.
* * *
Our Passing Show: Edward
Schweriner on the boardwalk at At-
lantic City; Bradley Barker and his
New Y'ork American in the subway.
4> o *
If memory serves correctly,
John Drew never has appeared
in pictures. David Warfield
also has remained away from
the camera. However, E. H.
Sothern and Otis Skinner took
a fling in pictures, as did
George M. Cohan and Fred
Stone.
* * *
Frank Hawkins, at one time with
Producers Security Corp., was a
busy boy in the East. He closed a
deal for a release of 13 two-reelers.
Pathe will do the releasing.
"Spread Eagle" was not the first
play to use motion pictures. This
distinction goes to "The Good Mister
Uest," which was produced in 1897.
By the way, our neighbor in Tin.
I'lhn Daily building, Julius P. W'it-
niark, the music publisher, was in the
cast and made a big hit.
» * *
Motion picture History also
discloses that Thomas Per-
sons was Colonel William N.
Selig's first cameraman. Tom,
is now on the Coast, operat-
ing a casting agency. Alvin
Wyckoff also was with Selig
in the early days.
* * *
The bridegroom at the Gill-Adoree
wedding was fittingly dressed. He
is a tailor (full name VV. S. Gill) and
his partner is Larry Wheat. Tommy
Meighan is a very good friend of
Ciill and Wheat and was a witness at
the wedding. Gill, at one time, was
Watty Rothacker's eastern repre-
sentative, while Wheat acted in sev-
eral Meighan films.
* * *
If Judge Ben Lindsey joins the
M. P. T. O. A., it will not be his
lirst experience in the picture busi-
ness. Several j-ears ago, he acted in
a film, directed by Otis B. Thayer, in
Denver.
O'Brien May Attend Legion Meet
George O'Brien contemplates a
lengthy vacation following work in
'East Side, West Side," which Alan
Dwan is making in New York for
Fox. O'Brien may go to Europe for
the American Legion convention in
Paris, next fall.
Halperins Planning New Film
Having finished "Dance Magic," a
First Nat'l film which they produced
in conjunction with Robert Kane,
\^ictor and Hugo Halperin are spend-
ing ten days at Lake Mahopac. They
are working on a new story which is
understood to have the backing of
the Nat'l Federation of Women's
Clubs.
Joe Bonomo in Vaudeville
Joe Bonomo, who appeared in sev-
eral Universal serials on the Coast,
has signed to appear in Moss' New-
York vaudeville houses. During the
past week, Bonomo played Moss' Til-
you at Coney Island. Following the
tour, he will produce short subjects
in the East.
Ford Working on Ideas for His Next
John Ford, Fox director, and Philip
Klein, scenarist, ere planning a new
picture while en route to Hollywood.
Production will commence iinmed-
iately upon Ford's arrival on the
Coast.
Two Cast Additions
Gordon McRae and Harold Levett,
junior engineers, have been added to
the cast of "East Side, West Side."
FRANK ZUCKER
A.* O* K^^
Cinem atographer
'Phones:
Wadsworth 5650
Wisconsin 0610
lllllllllll'^
ISAM MINTZ
I SCENARIST
M In Preparation
I "The
I Gay Defender^*
1
i Richard Dix
iiiwiuiiHitiiiiiiiuwiiiiiiuiiiiuiiiiiiuiiiiuiiiiumm
HITCH YOUR WAGON
TO THIS STAR—
DON'T make your next foreign picture
JN a home studio
WITH local color
FROM Local Color Factory
LAY OFF Dead "European" shots
FROM around the corner.
THAT'S the road to another
FLOP.
HITCH your wagon to
REX Ingram's star.
COME to France for
PICTURES youVe making
WITH European settings.
RECENTLY the director who
MADE the
"FOUR HORSEMEN of the
Apocalypse"
BUILT a Riviera Hollywood
WITH 1 92 7American equipment and
AMERICAN-trained French-wise
TECHNICIANS.
HE has just finished
"THE GARDEN OF ALLAH"
for
METRO-GOLDWYN, and
WANTS a rest before
MAKING his next picture
THAT'S your chance to get
EUROPE'S greatest studios, with
SKILLED labor, alert artists
AND hotels the
CHEAPEST in the world
FOR your next box office
SUCCESS.
YOU'LL find everything within reach
UNTOUCHED locations.
RIVIERA sunshine,
MONTE CARLO gardens.
AFRICA across the sea, and
SNOW-CAPPED mountains
TWO hours behind you —
ALL only
FOURTEEN hours from Paris.
CABLE Metrorex, Nice, for
RESERVATIONS, or write Harry
LACHMAN, General Production
MANAGER, Rex In gram Cine Studio
NICE, Alpes Maritimes.
FRANCE.
YOU'LL Cut Your Costs In Half.
ENJOY a great trip abroad and.
moreover.
BE doing your picture
RIGHT.
Hits Recently Made in Rex Ingram
Cine Studios, Nice, France
Mare Nostrum (Rex Ingram) American
The Nude Woman (Leonce Perret) French
Roses of Picardy (Maurice Elvey) English
Morgane La Sirene (Leonce Perret) French
Passion Island (Manning Haynes) English
Unnamed U.F.A. Feature (Dr. Wolf) German
The Blind Ship (J. Cuarino) French
L'EX Voto (Marcel L'Herbier) French
The Garden of Allah (Rex Ingram) American
Descriptive matter can be obtained from
D. M. Mersereau of Film Daily
DAILY
Sunday, July 3, 1927
"Captain Salvation"
M-G-M Length: 7395 ft.
DRAMATIC AND WELL ACT-
ED. LIKELY TO IMPRESS
UNLESS THEME DEALING
WITH NEW ENGLAND IN-
TOLERANCE MAY APPEAR
TOO EXAGGERATED.
Cast. .. .Excellent performance by
a particularly well balanced cast. Lars
Hanson handles a dramatic role with
fine restraint and Pauline Starke
splendid as a jezebel, saved by faith.
Marceline Day the little New Eng-
lander. Others Ernest Torrence,
George Fawcett, Sam de Grasse, Eu-
gene Besserer, Flora Finch, James
Marcus.
Story and Production. .. .Drama.
"Captain Salvation" is impressive
from both production and acting
viewpoints. Its story, however, is
the conventional "'scarlet woman"
theme plus the age old small town
intolerance angle which, of course,
serves for splendid dramatic purpose,
but lacks conviction and therefore
does not wholly satisfy. The picture
is mighty well made and better act-
ing could not be desired. The story
tells of the banishment of a young
minister who befriended a notorious
woman, of her subsequent death after
his example had regenerated her, and
of his dramatic return to claim the
fiancee he left behind him.
Direction ..John S. Robertson;
very good.
Author .... Frederick W. Wallace
Scenario Jack Cunningham
Photography Wm. Daniels;
very good.
Emit Jannings in
"The Way of All Flesh"
Paramount Length: 8486 ft.
EXCEPTIONALLY WORTH-
WHILE. JANNINGS IN AN-
OTHER MASTERFUL PER-
FORMANCE AND VICTOR
FLEMING STEPS WELL TO
THE FORE.
Cast Emil Jannuigs lends still
further conviction to the declaration
that he is the greatest of all character
portrayers. Remarkably true to life
m a most unusual role. Phyllis
Haver can be set down again as a
real trouper. Belle Bennett very
good as the wife.
Story and Production Tragedy.
It requires far more complimentary
phrases and adjectives, to fittingly
sum up "The Way of All Flesh," than
will go in this small space. More of
these "better pictures" and the public
would find itself gradually educated
to expect, and look for, just this kind
of entertainment. They should be
made to appreciate such fine things
as Emil Jannings and Victor Flem-
ing offer them here. There is life,
reality, with the joys and sorrows fa-
miliar to all, entirely realistic in their
presentation and undeniably convinc-
ing in their development and denoue-
ment. The picture is gripping from
beginning to end and Jannings a
marvel of pantomime at every stage.
Direction Victor Fleming;
sincere and extremely effective.
Author Perley Poore Sheehan
Adaptation Lajos Biro
Scenario Jules Furthman
Photography Victor Milner;
very good.
Ken Maynard in
"The Land Beyond the
Law"
First National Length: 6157 ft
TOPNOTCH WESTERN WITH
KEN MAYNARD HITTING OFF
A FINE PACE ALL THE WAY.
EXCELLENT PHOTOGRAPHY
AND BEAUTIFUL LOCATIONS.
Cast .... Maynard the good looking
daredevil deputy sheriff on a clean-up
rampage. Noah Young a gun totin'
rustler appropriately called "Hands-
up". Tom Santschi the brains of th.
plot's villainy. Others Gibson Gow-
land, Dorothy Dwan, Billy Butts.
Story and Production. .. .Western.
There is something decidedly refresh-
mg about the, Ken Maynard western:
Perhaps it's his particularly likable
personality, or possibly the speed ano
daring of his riding. There is also
to be found in his pictures a wealth
of pictorial appeal m beautiful loca-
tions, superbly photographed. Sub-
tle comedy interludes in this one make
it especially enjoyable. Ken is the
smiling deputy sent by the governor
of New Mexico to rid the state of
rustlers who rule the grazing lands
according to their own laws and pre-
vent the introduction of new ranchers
seeking grazing lands. There is plen-
ty of action ere hero fulfills his duty
and, naturally, there is a girl on hand
as the reward.
Direction. .Harry J. Brown; good
Author Marion Jackson
Scenario Marion Jackson
Photography Sol Polito;
excellent.
"The Beauty Shoppers"
Tiffany Length: 5669 ft.
SATISFYING PROGRAM PIC-
TURE. BASIC THEME FAMIL-
IAR BUT SUITABLY HANDLED
AND WITH INTEREST NICELY
SUSTAINED.
Cast Doris Hill the little girl in
a big city and Mae Busch the typical
"big sister" who protects her against
the unscrupulous Ward Crane.
Thomas Haines the clean-cut hero.
Others Cissy Fitzgerald, Jas. A. Mar-
cus, Leo White, Dale Fuller.
Story and Production Comedy
romance. The story treats of no new
situations but in spite of this and a
fairly obvious development. Director
Gasnier has injected a good deal of
interesting detail and comic incident
which suffice to hold attention. Pro-
duction is average and the cast quite
suitable. Arriving in New York to
support her mother, Peggy, the hero-
ine, discovers her pretty face is her
best asset. It lands her a job a-
model and sends the male hearts pal-
pitating with intentions, honest and
otherwise. Then there is the clean-
cut hero and the suave man-about-
town who enter into competition for
Peggy's favor. Complications and
climaxes come and go but eventually
Peggy picks the young man.
Direction Louis J. Gasnier;
satisfactory.
Author Travers Lane
Scenario J. F. Natteford
Photography Jos. Dumbray-
Stephen Norton; good.
"Moon of Israel"
F.B.O. Length: 6680 ft.
SPECTACULAR AND THOR-
OUGHLY INTERESTING BIB-
LICAL PLAY PRODUCED ON A
LARGE SCALE AND WITH
SIGNS OF CONSIDERABLY
WORTHY EFFORT. ITS AP-
PEAL PROBABLY LIMITED.
Cast. .. .Marie Corda excellent as
the slave girl and Adelqui Miller ef-
fective in the role of Prince Seti. Ar-
lette Marchal in a minor part. Other
small parts capably played but by
artists unknown in this country.
Story and Production. .. .Biblical
drama. There are instances in
"Moon of Israel" that immediately
command the respect and the atten-
tion of those who appreciate the finer
things in motion pictures. Its cli-
maxes are reached with suspense and
no little force. The mechanical ef-
fects are skilful and the settings ap-
parently raised by trained workers.
Pictorially then it is worthwhile.
Just how far-reaching it will be in
theme is problematical. It will not
be likely to please everyone. The
story tells in a dramatic fashion of
the persecution of the Israelites, of
the slavery and the Pharaoh reign of
terror. There is a love interest in
the affair of the slave girl who, with
a so nfo Pharaoh, brings about the
Israelites' freedom.
Direction Michael Curtiz ;
at times unusually good.
Author Sir H. Rider Haggard
Scenario Ladislaus Vajda
Photography Not credited
"The Little Firebrand"
Pathe Length: 4615 ft.
FAIR PROGRAM NUMBER.
JAZZ GIRL IS CURED OF HER
SPEED MANIA BY THE
CLEVER TRICK OF HER
FATHER. NOT A GREAT DEAL
TO HOLD THEM.
Cast Edith Thornton's long
skirts might indicate that the produc
tion is not of current vintage. Lou
Tellegen her leading man. Others
George Fawcett, Eddie Phillips, Joan
Standing, Lincoln Stedman.
Story and Production. . .Romance.
The picture offers just about aver-
age entertainment. The story pro-
vides scant situations for a feature
with resultant slow tempo. The pro-
duction is not identified with any spe-
cial pictorial qualities so there is lit-
tle to recommend it in this direction.
The yarn tells about the mischievous
Dorothy Jackson who races her auto
goes to cabarets and otherwise keeps
her father in a constant state of wor-
ry and near bankruptcy. He decides
upon a plan to cure her and places
a guardian over her who confines her
to a strict set of rules. A fortune
hunter, out to marry the girl, lays
his plans but they miscarry and she
eventually weds her guardian.
Direction Chas. Hutchison;
ordinary.
Author Frederick Chapin
Scenario Not credited
Photography Not credited;
fair.
Viola Dana in
"The Lure of the Night
Club"
F. B. O. Length: 5700 ft.
SUITABLE FOR THE NEIGH-
BORHOOD THEATER. BACK
STAGE ATMOSPHERE AND
RATHER APPEALING LOVE
INTEREST WILL PLEASE.
Cast. .. .Viola Dana the true blue
show girl whose sacrifice for her
country sweetheart is in vain. Jack
Daugherty the unappreciative coun-
try swain and Robert Ellis the sym-
pathizing Broadway producer.
Story and Production. .. .Dramatic
romance. The small town audience
will find "The Lure of the Night
Club" very much to its liking. The-
atrical atmosphere always supplies
a certain amount of kick which reg-
isters effectively with this crowd. In
this one the straight shooting little
cabaret girl heads back to the farm
to marry her boyhood sweetheart and
in spite of the interference of his
crabby old aunt plans to stick it out.
When a cyclone wrecks the farm she
accepts a two weeks' engagement in
the cabaret in order to secure money
to -restore the farm. The farmer
sweetie refuses to believe the truth,
follows her to New York, denounces
her and departs. But her admiring
producer friend promises to supply
the missing love link.
Direction Tom Buckingham;
satisfactory.
Author Burke Jenkins
Scenario. . .Buckleigh Fritz Oxford
Photography Robt. Newhard;
good.
Hoot Gibson in
"The Prairie King"
Universal Length: 5685 ft.
TEARIN' WILD WESTERN
THAT FURNISHES THE USUAL
QUOTA OF ACTION AL-
THOUGH THE PLOT IS A
HOARY OLD FORMULA WITH
NO NEW TRIMMINGS.
Cast. . . . Hoot the never-say-die
cowboy who has a tough time of it
trying to gain possession of a mine
what with the scheming Albert Pris-
coe doing his "durndest" to stop
him. Barbara Worth the cute miss
who shares Hoot's good fortune.
Others Chas. Sellon, Rosa Gore,
Geo. Periolat.
Story and Production. .. .Western.
Hoot inherits a mine — it must be
about the 'steenth one since he's
been doing westerns — but of course
there is the western bad man on
hand to see that Hoot has a merry
time of it before he comes into his
own. To complicate matters a lit-
tle further there is also a pretty girl
who is co-heir with Hoot. Villain
and his henchman supply the usual
round of obstacles which hero must
overcome before he settles down to
happiness with the girl. There is
plenty of fast and fancy riding plus
the usual fistic encounters, humorous
bits and the romance that follows
through to the happy ending.
Direction ■ Reeves Eason;
good.
Author Wm. Wallace Cook.
Scenario Frank Howard
Photography Ed Neumann;
good.
THE
Sunday, July 3, 1927
■^aa
DAILY
R(n/)iin)id driffith in
"Wedding Bills"
I'umnioitnt Length: 58G9 ft.
AMUSING LOT OF NON-
SENSE WITH A COMEDY
CHASE WIND-UP WHICH
BRINGS IT AROUND TO A
FAST AND FUNNY FINISH.
Cast . . . ( irillith iilt-rt and (]uick tii
Krasp a chance fi)r a laugh, as usual.
Si'cnis to l>c worthy of a more ex-
pcrtly-gaggcd yarn, nevertheless. In
support: .Ann Sheridan, Hallain Coo-
ley, Iris Stuart, N'ivian Oakland, Tom
(juisej John Stoiipling.
Story and Production. .. Comedy.
There's an introductory episode in
this one which is highly original and
the really clever comedy of the pic-
ture. It shows Griffith, as the much
sought after best man, lu)i)ping from
one wedding to another and nappinf
between the "I do's." Erie Kenton
has shown keen imagination in his
handling of this bit. There are
other truly funny sequences of the
more uproarious order, not new but
still the source of many laughs. Chas-
ing a pigeon that has flown off with
a diamond necklace offers a quite
hilarious finale and includes thrills
reminiscent of the Lloyd picture
where Harold scaled dizzy heights
for thrills and laughs. The idea
works many laughs in this one.
Direction ..Erie Kenton; suitable
Author Grover Jones, Keene
Thompson, Lloyd Corrigan.
Scenario Same
Photography Wm. Marshall;
good.
"Modern Daughters"
Rayart-Stalc Ki<jht:i L(/tli: 5151 ft.
FAMILIAR TREATMENT OF
THE POPULAR JAZZ GIRL
THEME. DEVELOPS A DRA-
MATIC CLIMAX BUT THERE IS
LITTLE SUSPENSE AND THE
ENDING IS QUITE OBVIOUS.
Cast. . . . I'Ldna Murjihy the very
nuicli preferred blonde and Bryant
W'asliburn the self-sacrificing hero.
Ernest liilliard the gentleman boot-
legger.
Story and Production. . . . Melo-
drama. Once again the modern
daughter's flare for jazz supplies the
chief e.xcuse for a story and the sub-
sec|uent complications due to one
girl's preference for parties are of
the usual order. There are cabarets
roadlu)uses, apartment house parties
and the usual features associated with
a story of this kind. For the crowd
that enjoys this type of entertain-
ment the picture fills the demand.
For a critical audience it has neither
conviction in its treatment, nor sus-
pense in its devolopment. The clos-
ing episode treats of a familiar situa-
tion— that wherein the hero is due for
death in the electric chair, with proof
of his innocence at the last minute
and a grand rush to reach the gover-
nor.
Direction Chas. J. Hunt ;
average.
Author J. Stuart Woodhouse
Scenario Not credited
Photography Not credited
"Where Trails Begin"
liischoff I'rod. Lenyth: 5700 fl.
CANINE WONDER AGAIN
SUPPLIES THE THRILLS OF
THE PICTURE. FINE NORTH-
WOODS MELODRAMA WITH
ACCOMPANYING ACTION AND
THRILLS.
Cast. . . . .Silverstreak the trap rob-
ber who fights his way through to
a glorious finish. Charlotte Stevens,
Johnnie Walker, Alfred J. Smith the
luinians in the conventional triangle.
Ilugliie Mack a corpulent comedian.
Story and Production. . . . Melo-
drama. Most of tlie stories serving
as vehicles to exploit the remarkable
intelligence of the dog stars have such
a close resemblance to each other that
it is apt to cause the spectator to
imagine he has seen the picture be-
fore. The plot is always pretty much
the same and yet for the dog lovei
it will likely supply thrills anew to
see the plucky Silverstreak fight off
the handicap of his dumb being as
against the trickery of his human
enemies. Silverstreak has his lost
innings but when the score is count-
ed he comes through the victor with
villain all nicely tucked under an
avalanche, the dog's family safe in
the home of the chap who befriended
him and the sailing all smooth and
pretty.
Direction Noel Mason Smith;
satisfactory.
Author Samuel Bischoff
Scenario Ben Allah
Photography Jas. Brown Jr.-
Harry Cooper; very good.
"Black Tears"
Hollywood I'irt. Lenytli : 5700 ft.
GOLD DIGGERS WITH VARI-
ATIONS. OBVIOUS YARN,
WHAT THERE IS OF It!
PRETTY SCANT FOR FEATURE
PURPOSES.
Cast Bryant Washburn heads a
cast which does about the best that
can be expected in a story providing
no i>articularly big opportunities. It
includes Vola Vale, Jack Richardson,
Hedda H()p])er and others.
Story and Production Dramatic
romance. It's pretty slow sledding
m "Black Tears," a title, incidentally
tliat fails to explain itself at any time
during the picture. The story is far
too weak for the footage expended
ui)on it, consequently the develop-
nient is slow and without interest.
The story opens with a rich man's
son introducing a Broadway gold
digger to a western gold digger, a
gold miner. But it happens that the
Broadway gold digger is on the level
and only "digs" when she is out of
work^and unable to pay her room
rent. Her love for the rich lad keeps
her straight but it is a long and tedi-
ous route she travels before she can
convince him that he won't go
wrong in picking a show girl for a
wife.
Direction John Gorman; fair
Author Van A. Jans
Scenario Same
Photography Ernest Depew •
good. '
Lois Moran in
"The Whirlwind of Youth"
Paramount Length: 5866 ft.
LOVE STORY WITH MANY
SCENES CERTAIN TO QUICK-
EN FLAPPER PULSES WHER-
EVER IT IS SHOWN. LIGHT
BUT PRETTILY TOLD AND
THOROUGHLY ROMANTIC.
Cast. . . .Lois Moran a very roman-
tic young English lass, charming and
wistfully sweet, as usual. Donald
Keith has about the best role of his
career and handles it ably. Larry
Kent his loyal pal. Others Alyce
Mills, Gareth Hughes, Charles Lane.
Story and Production. . . .Romance;
from A. Hamilton Gibb's story
"Soundings." It's a regular love cy-
clone that rages in Lois Moran's lat-
est, the sort of picture that is des-
tined to attract many when the news
of its many passionate love scenes
makes the rounds. Lois typifies in-
nocence and true love in charming
fashion and succeeds in making a
character, which might readily have
been made to appear ridiculous, seem
very convincing and quite real. Her
unbounded love for a lad who loves
the ladies is the big thing in her life
and it is finally the means of making
the cad a man. The war provides a
thrilling touch and their marriage, in
their roles of soldier and Red Cross
nurse, is the ultimate climax.
Direction Rowland V. Lee;
good.
Author A. Hamilton Gibbs
Scenario Julien Josephson
Photography G. O. Post ;
excellent.
"The Black Diamond
Express"
Warner Length : 5803 ft.
GOOD AUDIENCE PICTURE.
NOTHING ESPECIALLY NEW
IN THE STORY BUT IT IS IN-
TERESTINGLY TOLD AND
HOLDS THE ATTENTION
THROUGHOUT.
Cast. ... Monte Blue the engineer
hero given to making great sacri-
fices but Edna Murphy is the very
appropriate reward. Others Claire
McDowell, Myrtle Stedman, J. W.
Johnson.
Story and Production Dramatic
romance. There is more romance
than railroads in "The Black Dia-
mond Express" in spite of the fact
that the title suggests an out and
out railway meller. Howard Breth-
erton has handled the story capably
and the lack of any particular new
twists to familiar situations is read-
ily overcome by good direction which
succeeds in sustaining the interest
evenly throughout. Hero Monte, a
railroad engineer, feigns intoxication
and thereby earns the disgust of the
girl he cannot marry because he is
not her social equal. He happens to
be the engineer on the crack train
which carries the girl on her honey-
moon. Mail robbers hold it up, the
husband is killed, Monte saves the
girl and the rest is easy.
Direction. . . . Howard Bretherton;
good.
Author ...Darryl Francis Zanuck
Scenario Harvey Gates
Photography. .Conrad Wells; good
"Too Many Crooks"
Paramount Length : 5399 ft.
STEALS A GOOD MANY
LAUGHS AND BRINGS BACK
MILDRED DAVIS AS THE SOC-
IETY GIRL WHO GETS THE
THRILL SHE'S LOOKING FOR.
Cast. ... Mildred Davis the pretty
girl who mixes with crooks and likes
it. Lloyd Hughes the handsome
hero on deck for the happy fadeout.
George Bancroft supplies his usual
quota of laughs in the role of crook.
Others, Wm. V. Mong, John St.
Polis, Betty Francisco, Gayne Whit-
man, Tom Ricketts, Pat Hartigan,
Otto Matiesen.
Story and Production- • . . Comedy
romance. Wholesale crime handled
in comedy style offers some first
rate laughs which will suffice to keep
an audience interested for the best
portion of the film. It moves at a
good gait, and with the chuckles pro-
vided by George Bancroft and the
romance developed between Mildred
Davis and Lloyd Hughes, meets the
preferences of the majority. The
story is another of those yarns about
a society girl in search of adventure.
Celia employs a band of crooks and
invites them to her home to get at-
mosphere for a novel she is writing.
How the tables turn on Celia and end
in disillusionment offer novel com-
plications.
Direction Fred Newmeyer;
satisfactory.
Author E. J. Rath.
Scenario . . . ■ ■ Rex Taylor.
Photography H. A. Jackson;
good.
"Old San Francisco"
Warner Length: 7961 ft.
ELABORATE MELLER WITH
HOKE LAID ON THICK. PAD-
DED BUT HAS BIG MOMENTS
HARDLY A SPECIAL.
Cast Dolores Costello, beautiful
but work not particularly impressive
Warner Oland and Josef Swickard
outstanding. Others, Charles Emmet
Mack, Anna May Wong. Anders
Randolph, Walter McGrail and Tom
Santschi.
Story and Production Hoke
meller concerning old Spanish fam-
ily s efforts to prevent eviction from
Its rancho sought by half-caste "king"
of San Francisco tenderloin. Slow
HI gettmg started, for the prologue
consumes footage without aiding
story. When the Mongolian covets
the girl, kills her grandfather and is
revealed as a Chinese, there follows
a succession of incidents reminiscent
ot the blood and thunder serial days
I he earthquake comes as the climax
with the Vitaphone accompaniment
utilized to provide shrieks, wails and
moans as the city tumbles in ruins
Ihere are some creepy thrills and
real punch m the earthquake scenes
1-ut It down as a well-dressed meller
with a not too-original plot.
Direction Alan Crosland"
very good.
Author Darryl Francis Zanuck.
Scenario Anthony Coldeway
Photography Hal Mohr;
exceptional.
10
DAILY
Sunday, July 3, 1927
Short Subjects
"Goose Flesh"
Hamilton Comedy — Educational
Funny Detective Gags
Type of production. . . .2 reel comedy
This is a typical Hamilton fun-fest,
with the comedian playing the boob
detective. He and his partner are
summoned to a mysterious house
to capture some desperate criminals.
Thrills are added to the funny situa-
tions through the use of trap doors
and other creepy devices. Of course
Lloyd proves a fizzle as a detective,
but through a streak of luck he suc-
ceeds in landing his man at the fin-
ish. This is rather unique, for the
house is blown up, and the explosion
lands the star and the crook on the
limb of a tree, where the amateur
detective calmly handcuffs his man.
The comedian maintains his comedy
standard throughout, and the picture
carries a full quota of laughs.
"The Kid Brother"
Roach — Pathe
A Bag of Laughs
Type of production. .. .2 reel comedy
Roach's rascals are at their best
in this one, giving their own concep-
tion of how a baby nursery should
be run. Thus we have a variety of
"Rube Goldberg" types of devices for
] feeding, washing, measuring and en-
j tertaining infants in the inimitable
i "Our Gang" style. Before the or-
' ganization is routed by one of the
pickaninny's mammies, enough of ac-
, tion, ingenuity and excitement is
! crowded into the plot to suit the
most rabid palate.
"A Hot Potato"
Van Bibber Comedy — Fox
Fun in a Harem
Type of production. .. .2 reel comedy
i| Visiting a harem in an effort to
I secure the services of a marrying offi-
cial Van unwittingly acquires a harem
of his own which further complicates
his attempt to marry the pretty little
tourist whose father was opposed to
the match. Van attains his objec-
tive after diverse complications which
include several good comedy se-
quences.
"A Man About Town"
O. Henry Comedy — Fox
Fair Slapstick
Type of production. .. .2 reel comedy
A small town hopeful dons a magic
electrical belt and proceeds to wipe
up the town, believing implicitly that
the belt empowers him to beat up all
comers. The power of imagination
is demonstrated in the fact that most
of this time the hero is fighting with-
out knowing that his contraption is
not connected with the current. The
discovery wilts his strength but
eventually he fights it out without
the belt. Fast moving and with some
good slapstick but too much repeti-
tion.
"Cupid and the Clock"
O. Henry Comedy — Fox
Ticks Off Laughs
Type of production. . . .2 reel comedy
"No news is g:ood news — but not
ill a newspaper office." So here Nick
Stuart is sent out to secure a pic-
ture of a girl with million dollar legs.
There is the usual chase stuff with
some of it greatly overdone but, on
the whole, there is enough comed"
to keep them completely amused.
Nick Stuart and Sally Phipps a per-
fect juvenile team.
"Snow Rambles"
Fox Variety
Hot Weather Diet
Type of production....! reel scenic
Certainly there is a wealth of re-
freshing atmosphere and fine pictorial
appeal to be gleaned from this reel
composed of views of the Canadian
Rockies near Banff. The shots are
appropriately varied and include a
grand array of views of Canadian
natural grandeur. Snow covered
peaks, forests of firs, native ani-
mals "at home" besides scenes of a
dog train and snow shoeing travelers
are among those ofifered.
"The Glory That Was Greece"
Fox Variety
Old World Beauty
Type of production....! reel scenic
Interesting indeed is this one of
Fox's "The World We Live In Ser-
ies." Views of ancient Greece are
introduced with a scene of Athens
entered through the harbor with frag-
ments of the noble hill citadel, Acro-
polis, overlooking the surrounding
Grecian plains. The reel offers ex-
cellent examples of Grecian archi-
tecture and other objects of art.
o
Exhibitors
Daily Reminder
Rep
lace that
old
equipment
your
thea ter
has
outgrown.
Sunday, July 3, 1927
Presentations
By CHARLES P. HYNES
How B'way Does It
Capitol
Overture was Wagner's "Flying Dutch-
man" which worked up to a rousing finish,
followed by Carlo. Ferretti, baritone, who
sang Drigo's "Serenade" assisted by the bal-
let. After newsreel came Celia Turrill sing-
ing "The Temple Bells" and a dance by Vir-
ginia Beardsley and the ballet. The first
trumpeter of the orchestra did a solo. To
offset a rather serious feature, "Captain Sal-
vation," the presenitation was delightfully
staged with light and colorful numbers in-
cluding a harem scene, dance fantasy, and vo-
calizing and stepping. The highlight was a
Colonial bit featuring Joyce Coles and two
dancing partners in a lover's tryst, followed
by a duel and reconciliation. As Harlequins
and Columijines the ensemble did some rou-
tine rounding out the interlude. The news-
reel and organ solo completed the performance.
Paramount
The overture covered selections from "Mar-
tha,'' with a tenor and soprano solos put
over from the orchestra pit. The trumpet trio
also contributed a number. The brass and
drums were given a break, so much so that
they drowned a duet of the two soloists. Jesse
Crawford is vacationing, so the missus pre-
sided at the console and told the audience all
about hubby and how much she and the baby
missed him. The story of course was on
the slides, with the organ accompaniment.
This intimate personal publicity for the Craw-
ford family seems to click with the audiences.
Then followed "The Trousseau," a colored
short which showed the ladies what the well
dressed June bride and her attendants should
wear. Paul Whiteman continues his "Jazz
a la Carte," and his gang of jazzmanians are
supported by Chamberlin and Himes, a mixed
team offering East Side rough stuff. Helen
Vorke, the Publix mascot, did a song or two.
Tlien there was Ruth Etting, a holdover for
three weeks, who ragged her opening num-
ber. She was back again for a comedy bit
with the band. In her final song she spotted
three of the front-line musicians for kidding.
The band was in straight uniform, and
Whiteman put them through their paces with
some light and jazzy numbers that were all
well received. Raymond Griffith's feature
'^Vedding Bill$," kept the fun going right
through a bill of entertaining items.
Roxy
Overture was "Capriccio Italien," which
formed introductory to stage feature, "An
Italian Fantasy." This divertissement was
full of color and showed a crowded stage
with lots of life and movement. A male and
female vocal solo was followed by a dance
duo. The Gamby girls and the ballet went
through a spirited drill. Gambarelli did a
moth and ffame dance as lights dimmed out
leaving only the flame visible. As a pro-
logue to the feature, "Moon of Israel," a
mixed chorus sang "Eili, Eili," which was
a silhouette effect against a star studded
deep blue sky. A girl vocalist was featured
with a spot. "The Gamby girls presented "Flap-
perettes." A 'male duet sang "Watchman,
What of the Night," being silhouetted against
a night sky. The ballet ofifered "Wedge-
wood," a Grecian routine. The newsreel pre-
sented clips from the four reels.
Strand
Started with a stage presentation featuring
violin music by Fritz Kreisler. There were
five numbers. Margaret Schilling opened with
the theme song "Who Can Tell," followed
by Fradkin with the ballet. The Bourman
Steppers did "The Toy Soldier March," then
Fradkin was back to accompany Mile. Kle-
mova in "Caprice Viennois." The ensemble
was on for the finale in "Liebesfreud." For
about one-half hour the band of 17 players
kept entertainment going. They took old pop
melodies and made them sound like new hits
with variations and change of pace in in-
strumentation, to which was added peppy vo-
calizing.
Mark Strand
(Brooklyn)
Keeping up the new idea of presenting va-
rious artists with a stage band, the show which
had "Lost at the Front" as the feature had
a stage number called "In the Army." The
Ijand program was new and new solo artists
appeared. After the Topical Review came
"In the Army," in full stage, with the band
boys dressed as West Point cadets. Ihe set-
ting was in red and blue drapes with white
stars. The routine was as follows: red and
blue aluminite borders; dome and bridges four
steel blue floods for the opening number,
"Yankee Rose;" as girls entered for first
time dome and bridges go white, stage white
and aluminite borders. To the tune of "Three
O'clock in the Morning." Hal Sidare did
an eccentric dance. Stage blue, red borders
one-quarter; bridges off, dome steel blue spot.
Next came Frankie Stein who sang "There Is
No Maybe in My Babies Eyes;" stage off,
with flesh pink spot from dome. The Hicks
Brothers, banjoists, played "Lollipops;" they
were covered by a white spot from dome.
Burns and Hope, novelty dancers, followed;
red borders one-half, blue borders full, steel
blue floods from bridges, steel blue floods
from dome. This was followed by "Ameri-
can Patrol" by the ballet, band and prin-
cipals. Stage in blue; bridges and dome steel
blue floods. As the orchestra starts to play
"The American Patrol" stage flashes red,
vyhite and blue. At closing of curtains stage
lights up.
Change Presentation Policy
Milwaukee — Saxe's Wisconsin is changing
its policy effecting its stage presentations.
After that date the stage presentations will
last from 30 to 45 minutes and E. J. Weis-
feldt, stage production manager, has chosen
a nationally-known band to play at all per-
formances. In order to assure the effective
working of the new policy, the stage will be
enlarged. The present U-shaped style will
be straightened, giving about ten more feet
in depth, and added space also will be made
in the width.
New Kodak Camera
Rochester, N. Y. — Amateur pic-
tures may be taken indoors without
artificial light, or even in the rain,
with the new Cine-Kodak, motion
picture camera devised by Eastman
Kodak Co.
Staada-rd
VAUDEVILLE
1 for Motion Picture PresentalioD
The FALLY MARKUS
VAUDEVILLE AGENCY
Lackawanna 7876
1579 BROADWAY, NEW YORK CITY
ARTHUR SPIZZI
AGENCY, INC.
Booking the Better Picture
Theatres
Attractions and Presentations
1560 Broadway New York
Bryant 0967-8
AMALGAMATED
VAUDEVILLE AGENCY
Attractions for
Picture Theatres
Standard Vaudeville Acts
1600 Broadway, New York City
Phone Penn. 3580
Sunday, July 3, 1927
DAILV
11
Theater Changes
OHIO
Openings
Cleveland- Hillard Square; Mt. Pleasant.
Gainesville — Park.
Re-openings
Orient— Majestic. St. Marys— drand.
Changes in Ownership
Akron— .\ica.lc, sold to Arthur J. Hanze by
Clint lline. Bradford— Strand, sod to
John Van Camp & Sons by Mrs. U. A.
Wade. Cleveland— Happy Hour, sold to
Casella Amuse. Co. by John Chipka. Peer-
less sold to J. Goodman by L. Barbalich.
Sothem, sold to Ohio Amuse. Co. by M.
B Horwitz. Standard, sold to L. Israel
by J. V. Wolcott. Dunkirk — Grand, sold
to \V N. Day by F. H. Sosman. Geneva
—Liberty, sold to F. P. Garber by W.
Johnson. Payne— Potlatch, sold to Mrs.
Jesse Strube by Mr. Stewart. Shadysid*
—Ohio, sold to C. B. Grimes by \V P.
James. SpencerviUe— Ohio (formeriy Prin-
cess), sold to G. R. Kilmer by Roma Mc-
("abe. Springfield — Washington, sold to
Clarence Rickman by Harry Kaplan To-
ledo— Superba, sold to Frank Hosier &
Jack Gardner by Mr. Markley. Waynffi-
burg— Lincoln, sold to Harold Sherer by
J V. Dewel. West Milton — Buzz, sold to
E=ta Fenters by Chas. W. Furnas. Weston
—Strand, sold to Mrs. \Vm. Gibson. Wil-
liamsburg— Opera House, sold to Mrs.
Tom Walker by F. R. Crist.
Closings
Bradford — Strand, dismantled. Bremen — The
Bremen. Carbon Hill — Gem. CedarviU©—
Opera House. Chauncey — Globe. Jackson-
ville— Pa.stime. Orient — Maje?tic. tempor-
ary. Stewart — Hiph School. Unionpolis
—Town Hall. West Jefferson — Avalon.
SOUTH DAKOTA
Re-openings
Avon — Star.
Changes in Ownership
if. Cottrill
liy A. 1. Nicholas.
Closings
Freeman — Movie Studio. GayviUe — Legion.
anees
Kcc Heights — Roy.il, sold to W.
OREGON
Changes in Ownership
Drain — Klectric. sold to W. R. ^^cDonald by
Alfred Thiele. Newberg — Baker, sold to Ted
Francis by F. D. Sharp. Portland— Pen-
insula, sold to G. A. Carmichel by John
Drinkard. St. Helens — Liberty, sold to G.
O. Garrison by Lew A. Gates. Sutherlin
—The Sutherlin, sold to J. Higgenbottom.
PENNSYLVANIA
Openings
White Haven — Legion.
Changes in Ownership
Altoona — -Colonial, sold to Victor Simma by
Bair & Bush. Lyric, sold to Thompson
Bros, by Bair & Bush. Elwood City —
Barnes and Liberty, sold to T. Golden by
S. Gould. Greensburg — Grand, sold to M.
Manos by Mr. Jennings. Knox — The
Knox, sold to Mr. Pielman by Mr. Rose.
Masontown — ^Liherty, sold to C. Lofstead
by Mr. Dove. Mayersdale — .Auditorium.
sold to Coulhan & Reich by P. & J.
Reich. Nanticoke — Globe, sold to Black
S- Buzick bv S. Yurko. Osceola Mills —
Whalen. sold to C. Trivelas by Thompson
Bros. Philadelphia — Drury, sold to Frank-
ford Amuse. Co. by J. Smitham. Klrae.
sold to Louis Green by H. Popolow. Grant,
sold to Lenox Amuse. Co. by K. Resnick.
"'ttenbouse, sold to Milgram & Pilch by
H. Popolow. Tioga, sold to Fmnkford
.Amuse Co. by T. Smitham. Pittsburg —
t^'--»Vr(e. «:old to "NTr. Klein by Mr. Pepper.
Jewel, sold to K. Drazd bv Mr. Pommer-
■■•nre. Punxsutawnev — Alpine, sold to John
Demore bv Mrs. A. P. F.lkins.. Turtle
'^'"eek — Colonial, sold to Mr. Schwartz by
Mr. A. P. Jim.
Closings
Brandycamn — The Rmndvc.imp. Bymedale —
Wiissell. Bumside — Patchin Garrett — The
Garrett. Grindstone — The Grindstone.
"'lev — The Huey. Kersey — The Kersey.
T-ibrai-v — St.Tte. Lock Haven — Dreamland.
Mabsffey — Gem. New Kensington — Co-
himbi?. out of business. Pbi'adeltjhia — Lin-
^^1n W^v. permanent. 0%'-T. perm-i^ent.
Sprine Garden, temporary. Pleasant Unity
— Liberty. Ronton — The Renton.
Shinglehouse — Star. ^Springdalc — Grand.
SOUTH CAROLINA
Openings
St. Mathews — Hiph School.
Closings
Drayton — Community House.
TENNESSEE
Openings
Union City — Capitol.
Changes in Ownership
Bruceton — Princess, sold to R. L. Taylor by
.Mrs. Pearl Taylor. Coal Creek — Grand,
sold to Mr. Luch. Kenton — Star, sold to
R. W. Floyd by Mr. F. Floyd.
Closings
Big Sandy — Pastime. Glen Mary — Wright,
Isabella — The Isabella. Petros — Commun-
ity. Trenton — Star.
TEXAS
Openings
Brady — Palace.
New Theaters
Phillips Camp — Riland.
Theaters Planned or Under
Construction
AmariUa. By H. C. Coffee.
Changes in Ownership
Bandera — The Bandera, sold to T. V. Mc-
Mains (unconfirmed). Burkbuinet — Falac*
sold to Lester Meyer. yConcordia — Mis-
sion, sold to A. G. Garcia. Crystal City —
Crystal and Juarz, sold to Diaz Callahan.
Daingerfield — Palace, sold to S. G. New-
son. Eldorado — Palace, sold to L. D.
Bowan. Fort Worth — Pantages. Higgins
— Fox, sold to D. W. Judd by Oskar Korn.
Lufkin — Palace and Pines, sold to E. Texas
Theater Co. by Thos. Clemmons. Mercedes
— Tlie Mercedes. McCaney — ^Star, sold
to Oskar Korn. Mt. Pleasant — Martins,
sold to Pleasant Amuse. Co. by Cole &
Underwood. Nacogdoches — -Austin, Palace
and Majestic, sold to East Te.xas Theater
Co. Sherman — Gem and Washington, sold
to Sherman Amuse. Co. ; Sherman, sold to
T. F. McConville. Turkey — Cooper. Valera
— Gem (formerly Valera). sold to J. H.
Forehand. Washington — Sherman, sold to
Sherman Amuse. Co. Wortham — Palace,
sold to E. E. Lutz.
Closings
Afton — Radio. Boyd — Powers, permanent.
Cleburne — Dreamland. 'Eden — Crystal, ac-
count fire. Floyadada — Royal. Girard —
The Girard. Gordon — Gordon School.
Granbury — Strand. Hillsboro — Gardner.
Lubock — Rex. McCamey — Amusu. Mar-
ble Falls — Opera House, destroyed by fire.
Mesquite — Light House. Milford — Garden.
Orange — .American. Orangefield — Thelmas.
Pampa — Grand. Refugio — Mission, dis-
mantled. Panhandle — Nushow. dismantled
Rock Springs — Theatre destroyed by tor-
nado. San Antonio — Liberty, temporary.
San Marcos — National, dismantled.
WEST VIRGINIA
Changes in Ownership
Besoca — 1 he Uesoca, sold to S. II. Jarrctt by
A. Carl Hash. Goodwill — The Goodwill,
solil to Bailey & Taylor by Mr. While.
Jane Lew — Ballard, sold to ilrs. B. Church
by Mr. Ballard. Man — The Man, sold to
\'. L. Weaver by W. H. Bright. Morgan-
ton — (Jrand, sold to W. K. Evans by K.
Rodgers. Page — Lone Star, sold to Mr.
Shclton by C. N. Wills. Tunnelton — Vir-
ginia, sold to Cale_ Bros, by H. Wolfe.
Closings
Century — The Century. Elkins — The Elkins.
Erbacon- — Rebecca. Jonben — -Tralee. Mor-
ganton — Grand ; Strand, burned down.
Phillippi — Grand, temporary. Red Jacket —
The Red Jacket. Reedy — Cain. Ripley —
The Ripley. Vulcan — The Vulcan.
WISCONSIN
Re-openings
Kenosha — Norge. Milwaukee — Colonial.
Changes in Ownership
Boscobel — Opera House, sold to P. Smith by
Harold L. Hudson. Brussels — Arcadia,
sold to Gus J. Judin by John Jilot. Dela-
van — Pastime, sold to Frank Fischer by
S. Olson.
WYOMING
Changes in Ownership
Lusk — Garden, sold to W.T. Porter by Bishop
& Miller. Parco — Rialto, sold to J, Ader
by Frank Emory. Sheridan — Orpheum,
sol<l to Dickson & Ricketson by Orpheum
Amuse. Co.
UTAH
Changes in Ownership
Hvrum — Rex. sold to T. M. Morris by H.
H. Jensen Marysvale — Rex. sold to Forest
King by Melvin A. Brown.
Closings
Bingham — -Tsis. J. B. Brown discontinuing
h's theatres In following towns : Kanarra-
yiUe. Springdale and Toquerville and start-
in<T circ'it in Lynn Junction, Meadows and
Silver City.
VERMONT
Cbane^es in Ownership
Poultnev — Oppr;, House, sold to H. R. Will-
iams by J. D. Costello.
VIRGINIA
Changes in Owner<;hin
Cleveland — Tewell. sold to F. F. Jeesee by
G. B. Counts.
WASHINGTON
Op'^nino's
Ellensburc — Royal. Mt. Vernon — Mission.
Changes in Ownership
W<>n<:be'e — T1-e FUensberg, sold to H. E.
TTIsh bv Klb». Theaters. Hillman City —
.Ame'-'"can, sold to A. R. .Arkleo bv RIair ^•
Dp Viult. Seattle— Greer Lake, sold to O
\V. Nev»on bv AT. L. Busey. 'NTeridian,
sold to Fdwin P^rkp"- bv Harrv Berpman.
Yelm — Yelm F-Vh «;chool. sold to Yelm
Athletic .Assn. bv Vitagraph Committee.
Closinps
Duval— Tbr) Duval. Redmond— The Red-
mond. Seattle — Meridian.
M-G-M Seeks Confirmation of Award
M-G-M is asking the Supreme
Court to confirm awards in its favor
of $449 against Arthur C. and Charles
A. Wyer, of Delhi. N. Y.. and $852
against Arthur C. Wyer. The awards
were made for refusal to accept films
ordered.
Liberty in Portland on Split Policy
Portland. Ore. — The Liberty, closec
two weeks a,go for the summer season
reopens in the fall as a vaudeville and
picture house. It seats 2,000.
DULY T1K WMICM MLAM OOOADS FOG SUOWHCN
Smith Plans Canada Vacation
.Mliance, O. — Lemotto Smith, pres-
ident of the Smith Amusement Co.
with houses in Alliance, Warren and
West Virginia, will spend the sum-
mer in Canada.
Lannon Takes in Partners
Seattle — Jack Lannon, owner of
Greater Features, has taken in as
partners W. L. Doudlah and Frank
Edwards, former showmen.
Propose Change in Building Code
Portland, Ore. — City commission-
ers, fire ofiicials and theater managers
are holding conferences on the ad-
visability of an amendment to Port-
land's building code as it affects the-
aters. It is proposed to widen aisles
and change the location of lamproom.
seats and fire escapes.
Graper Leaves for Long Trip
Portland, Ore. — William Graper
formerly of Graper's Egyptian, has
left for a month's visit in the East,
after which he will sail from Mon-
treal for a year's trip through Eu-
rope. Graper retired from the show
business when he disposed of the
Egyptian.
Stage Men Pick 1928 Convention Site
Chattanooga has been selected by
the Internat'l All, of Theat. Stage
Fmnloyes and M.P. Operators as the
1928 convention cityj for the south-
eastern division.
"All Aboard"
(First Nafl)
Lobby display was compo-board
train of engine, tender and five cars.
Painted along the side of each car
was the title of a unit in the show.
The title of the feature picture was
on the first car. The train stretched
across width of lobby above ticket
booth. The train was in natural col-
ors and attracted a lot of attention.
To the right of box office was placed
a one sheet cut-out in a shadow box
with lights; at the left a set of 11 x
14's in a frame. On box-office was
a card headed " W\ Aboard S. S. Col-
onial" giving the time of the various
features on the program in the form
of a time-table. — Chas. J. Jones, Col-
onial, Harrisburg, Pa.
"An Affair of the Follies"
(First Nat'l)
Tied up with college Club which
put on a stage show and advertised
it as "The Black Bottom Every-
where." Twenty-four local and col-
lege girls comprised the cast. The
club got a lot of space in the society
columns of the papers telling about
the picture, stage show, and the local
and college girls taking part. — James
H. McKoy, Rex, Spartanburg, S. C.
"The Sky Raider"
(Pathe)
Secured a smashed airplane which
was parked in front of theater. Ban-
ners on both sides announced the ay
pearance of Captain Nungesser in
"The Sky Raider" as well as pictures
of Lindbergh in the news reel on his
take of? for Paris. — Chas. A. Amos,
.\rcade, Jacksonville, Fla.
"SUde, Kelly, Slide"
(M-G-M)
Had Eddie Collins, Ty Cobb ad
Al Simmons of the Philadelphia Ath-
letics autograph eight baseballs
which were given to the children
holding the lucky numbers at Satur-
day matinee. — William H. Wolf, Im-
perial, Philadelphia.
Armstrong Joins Keith
ceeded as manager of the Aladdin by
J. N. Treece, formerly of Gainesville
and Jacksonville. Armstrong resigiied
to manage one of the southern Keith
houses.
Request Weeks
Here's a business building
stunt that's worthy of special
notice. Patrons are asked to
state their preference for a re-
turn showing of some favorite
picture. Then a week is set
aside for the repeats voted upon
by patrons. Naturally, every
patron voting will want to be
on hand when his choice is be-
ing offered. Advantages of the
plan from the rental angle are
obvious. If you're having dif-
ficulty in lining up product, the
stunt is made to order for you.
At any rate, it's worth a trial
THE
12
jg^
DAILY
Sunday, July 3, 1927
Theater Equipment and Management
By MICHAEL L. SIMMONS
Heywood-Wakefield Seats
Enjoying Sales in East
As an instance of the pronounced
effort of exhibitors to get the last
word in comfort and beauty as re-
gards appointments for their theaters,
the Heywood-Wakefield Co., points to
the following installations of its seats
in the East:
Mark Block, seats for three houses
in New Jersey — the Hawthorne,
Hawthorne, N. J., 1000 seats; The
Park, Highland Park, N. J., 1300
seats and the State, Woodbridge, N.
J., 1200 seats. Block bought a new
stylish type back with aisle light
standards in beautiful Polychrome
finish and the new round front, spring
seat, made famous in the Roxy. This
is the first time that the new round
front seat is brought into New Jersey.
An order has also been taken for
2500 De Luxe full upholstered spring
seat chairs from the Garrson Con-
struction Company for installation in
the new Keith-Moss theater at Bos-
ton Road, West Farms Road and
Longfellow Ave., in the Bronx.
Abe Dwor of Schenectady, has
purchased 830 opera chairs for the
new theater he is building at 1330
State Street. Dwor is using the aisle
end type standard.
Schine Enterprises of Gloversville,
N. Y., have placed an order for 1,000
upholstered seat chairs for their Tem-
ple at Fairport, N. Y., and have se-
lected the same type which were fur-
nished for their recent houses in Buf-
falo, Syracuse, Rochester and other
up-state cities.
Sells Complete Projection Outfit
San Francisco — L. J. Dolliver of
the National Theater Supply, well
known throughout the territory and
formerly owner of the Western The-
ater Supply Co., handled the selling
of complete projection room equip-
ment and Da-lite Seamless Gold
Fibre Screen for the new Ackerman
& Harris house at 2600 San Bruno
Ave., to be known as the Avenue.
Give the Other Fellow a Break
The rewards of keeping one's projection equipment in good
working order, free and clear of all impediments, grit, foreign
substance, etc., are manifold, but not the least of these is the
exhibitor's duty to the next fellow. The next fellow in this
case is the exhibitor who runs the picture after you're through
with it. On the condition of your machine depends the condi-
tion of the film when he receives it. Scratches, torn sprocket
holes, smears and unsightly scores are some of the handicaps
the next fellow will be up against unless you insure a safe
smooth passage for the film in your own machines by keeping
them primed and repaired up to the minute. Thus, by being
fair to the other fellow you really are protecting your own in-
terests. What's more, you won't have to wear a furtive hand-
dog look when he spies you at the exchange or along film row.
So for sheer social well-being among the men of your craft, as
well as for the obvious rewards which fall to your lot when you
observe the rules of the game, it will pay you to keep your slate
clean with your machines always in first class condition.
Offers Opal Sign
Charles C. James, who introduced
trailers throughout England, has re-
turned to this country and opened of-
fices at 727i Seventh Avenue where he
is lending exhibitors free of cost an
opal letter coming attraction electric
sign the only consideration being a
publicity tie-up.
James tells an interesting story of
how he happened to conceive the idea
of the patriotic film, which most Eng-
lish exhibitors are closing their sho\\
with nightly.
It has for a long time been the cus-
tom there, after the last performance,
to play "God Save the King," where-
upon the entire audience stands as a
slide of the King is shown.
James was attending a theater in
which a Chaplin picture was being
shown. At the end of the show they
played "God Save the King" as usual
and a sleepy operator in reaching for
the King slide, picked up a slide of
Charlie Chaplin and projected it as
the orchestra struck up "God Save
the King." Mr. James does not re-
late who saved the operator from be-
ing be-headed!
Speedy Delivery of Lamps
San Francisco — Speed was the or-
der of the day when the National
Theater Supply sold two new Re-
flector Arc Lamps to Messrs. Eeiple
& Chamberlain for the Gardella The-
ater, Oroville, Calif. The order was
received at two P. M. and that night
the mechanic left the shop for Oro-
ville, and the lamps were installed
for the performance the next day.
Ventillating System Installed
Washington, D. C- — A ventillating
and cooling system has been in-
stalled in the Apollo here.
Runnymede Well Equipped
Toronto — The Runnymede, latest
theater to be opened here by Famous
Players Canadian Corp., is declared
to have the finest "projectatory" of
any theater in Canada. The equip-
ment includes three of the latest
Simplex machines, protected with
automatic -Fyre Gards, automatic re-
winding machines, flash controls and
other devices and installed under di-
rection of Charles A. Dentelbeck, di-
rector of projection for the company.
There also is a rest room for opera-
tors which is not accessible to the
public. Harry Germaine is in charge.
A complete stage was also con-
structed by William Dineen, scenic
and electrical supervisor of houses.
The manager of the new house is
James Lynch.
Wrong Address Halts License
Minneapolis — Because it contained
the wrong address, license application
for a theater on 34th Ave. S., and
15th St. was set aside and correction
of the address ordered made.
Fined for Failure to Pay Taxes
Baltimore — Paul Emmart, secre-
tary-treasurer of the Southern Exhi-
bition Co., was sentenced to 60 days
in jail and fined jfl.SOO by Judge Cole-
man for withholding $15,000 in ad-
mission taxes due.
Balcony to Cost $10,000
Winston-Salem, N. C. — A balcony
costing $10,000 will be built in the
Pilot here by the Piedmont Amuse-
ment Co.
Edward Zorn Buys Another
Benk^lman, Neb. — Edward Zorn,
owner of theaters at Julesburg, Col.
and Oshkosh, Neb., has purchased
the Lyric from L. L. Hines. Miss
Elizabeth Zorn, a sister, will manage
the theater during the summer.
Huge Kilgen Organ for
St. Patrick's Cathedral
A new organ for Saint Patrick's
Cathedral has started to get under
way. This organ is manufactured
by George Kilgen and Son, makers
of the Kilgen Wonder Organ, and it
will require a year and a half to com-
plete this at a cost of $134,000. It
will have 10,000 pipes, string orches-
tral effects comparable to a 300 piece
symphony and virtually every known
orchestral instrument in its ensemble.
The contract was signed by Car-
dinal Hayes and was received by
George Kilgen in St. Louis last
week.
The alterations for a proper setting
for this organ will cost $50,000 alone.
The cost of the organ is $134,000.
There really will be three organs and
two consoles or keyboards with a sys-
tem of control that will make it pos-
sible to play all three from one ke>'
board.
Between 600 and 700 miles of cop-
per wire, thousands of pure silver
electrical contacts and thousands of
electro magnets will be used. The air
pipes will range from the large 40
foot pedal pipe to the uppers register
of the high pitches stops less than
one inch in height. The air will be
furnished by three wind turbines run
by electric motors developing over
40 horse power. The contract was
secured by Joe Hornstein, Eastern
district manager of the National The-
ater Supply Co.
Interstate Delivery Co. Expands
Boston — Interstate Film Delivery,
which handles delivery as far as Roch-
ester, N. H., has extended its route
into Maine.
If You Are in the
Market for Any Kind of
MOTION PiaURE
APPARATUS
CONSULT US-AND SAVE
MONEY
SEND lOR OUR PRICB LIST
▼▼no West 32'^St..Ncwyork.N.y.^^
L
Phone Pcana. 0330
Motion Picture Department
S. and Canada Agents for Debrie
I
QUALITY PRINTS
Titles an? I7egative &eveloping
Release Printing
U. S. Film Laboratories, Inc.
Hudson Heights, N. J.
Palisadei 3678
"Projection is the Helm by Which You Keep the Show off the Rocks"
Sunday. July ,i, 102'
DAILY
13
PROJECTOR Dots NOT
REQUIRE AN OPERATOR
Automatic Projection Used
in New Type of Adver-
tising Service
A new type of advertising service
lias been inaugurated with the perfec-
tion of an automatic projection ma-
chine which will show continuously
a series of pictures reproduced from
standard nu>tion picture film.
The maciiine is to be used at first
in various parts of the country to
present coming attractions at motion
picture theaters. It is built to run
without attention over long periods.
A Bakelite gear is employed to
mesh with the drive, producing silence
and ease in operation. No lubrication
is required thus eliminating the ne-
cessity of an oiling device. In this
way the machine is kept free from
grease which in time would collect
on the film and require wiping.
A special 50-watt lamp is used, the
light from which passes through the
film to a prism and thence through
the lense to a mirror which reflects
the picture on the screen affording
a compact arrangement within the
area of a few cubic feet.
The pictures, either in color or in
black and white, are contained in an
Importance of the Screen to
Perfect Projection
The "Screenograph" is the actual
name of this device which functions
by automatic projection. This gives
a clear view of the threading of the
film and the Bakelite gear employed
to mesh with the drive.
endless film of 50 or 60 views which
normally pass before the eye at the
rate of one every three seconds.
Preddey Lamps Installed
San Francisco — H. W. Pool, oper-
ating in Klamath Falls and Chiloquin,
Cal., has placed six orders for Pred-
dey reflector lamps.
Box Office Projection
liy M- C. l-ni.UER
iii-m-ral Mtir. M- C. Felder Sales Co.
A "Greater Movie Season" com-
mences .'\ugust 1, 1927. There is no
que.stion but that theater owners are
contracting for many wonderful pro-
ductions made by various producers
for the season of 1927-8.
But, contracting and displaying
these productions for your jjatrons by
no means complete the theater own-
ers' work unless they are projected
in the proper manner.
Time and time again, generally
well-made and otherwise pleasing
pictures arc virtually spoiled because
of poor projection. Emphasis should
be placed on the use of the proper
carbon combinations in lamp houses.
The manufacturer specifies a definite
diameter of carbon for a definite
current requirement and any devia-
tion from this will result in poor pro-
jection.
Another condition which exists is
that Motion Picture Projectionists
use the same amperage on all films.
Frequently a theater owner will re-
ceive a dark print which can be cor-
rected if the projectionist would in-
crease his amperage so that a proper
light is on the screen.
By ./. H-. SLin l.l-.SBVHC.
yice-Hres. Minusa Cine Screen Co.
Our experience for the past 1-4
years has been that the average the-
ater owner imagines that the screen
is immortal and loses sight of the
fact that a new screen every once in
a while means ap|)reciative audiences
and hence greater profits.
If exhibitors paid as much atten-
tion to the condition of their screens
as they do to their lobbys, rest rooms
and furnishings, they would be aston-
ished at the results which their box
office receipts would show, for the
screen is part of the picture and no
film is better than the screen upon
which it is projected.
We have spent the past 14 years
in producing a screen of the highest
reflective surface; we were the first
to build screens according to the
specifications of the theater. The Min-
sua screen always has met with ap-
proval, which the 12,000 installations
now prove. We cannot help but feel
that the exhibitor is laying far too
little importance on his screen and
is invariably surprised if same does
not seem to last indefinitely — in fact,
we recently received a screen at this
factory to be refinished which our
records showed we had furnished 13
years ago.
Leading Theatres Insist on Perfect Projection —
THAT'S Why They Prefer KAPLAN SURE-FIT PARTS
OUR REPAIRS SATISFY
FAMOUS PLAYERS LASKY
CORPORATION
WILLIAM FOX CIRCUIT
KEITH-ALBEE CIRCUIT
LOEWS THEATRES, INC.
MARK-STRAND THEATRE
CAPITOL THEATRE, N. Y. C.
MAYER & SCHNEIDER
CIRCUIT
SURE 'FIT
FOR
Simplex Projectors
B. S. MOSS CIRCUIT
F. F. PROCTOR'S CIRCUIT
A. H. SCHWARTZ CIRCUIT
SMALL-STRAUSBERG
CIRCUIT
STANLEY THEATRES
UNITED ARTISTS, INC.
VITAPHONE CORPORATION
WARNER THEATRES
Qenuine SURE^FIT PARTS used on all repairs
HlllllllllllllllllllllllllllilllllllUIIIIIIIIIIIIIIIIIIIIIIIIIIMIIIIIIIIIIIII
SAM KAPLAN
Manufacturer
729 Seventh Avenue
New York City
THE
14
■cMm
DAILV
Sunday, July 3, 1927
"The Show Begins When the
Lights Go Out!"
By LAWRENCE JONES)
Editor, "The American Projectionist"
"The orchestra leader of one of the noted motion picture theaters in
this country recently remarked "The show begins when the lights go out."
This comment has received considerable attention and the reader's interest
in what follows will largely depend upon the extent to which he agrees
with it. Assuming that my readers are largely if not almost wholly ex-
hibitors or managers, the time they take in reading this article will be
wasted unless something can be written which will enable them to run
their business in a more satisfactory manner — by this is meant to get
better results at an equal, or what is still better, a lower cost.
If the public goes to the motion
picture theaters for the purpose of
seeing elaborate presentations and
architectural effects, if they are con-
cerned merely with cooling devices,
comfortable seats and polite ushers,
nothing that the writer says here is
likely to receive much attention. All
the items mentioned are important
and should be given great consid-
eration but if they are secured at the
sacrifice of the motion picture part
of the show there seems to be little
doubt that sooner or later the pub-
lic will register disapproval.
This disapproval simply will be
expressed by staying away from the
theater which does not give them the
kind of entertainment they prefer.
This loss of patronage will show in
box office receipts and the weaker
houses will feel the effect first. The
larger enterprises with more finan-
cial resources may be able to stand
this loss for a longer period and per-
haps save themselves by returning
to the proper show policy before it
is too late. The industry as a whole,
however, may suffer an irreparable
injury through the public losing its
taste for motion pictures through the
failure to supply this form of enter-
tainment in the way it is wanted.
Freeing myself from undue preju-
dice or partiality, and taking into
consideration the fact that projection
has progressed and receives much
more attention than it formerly did,
I remain unconvinced that the in-
dustry is giving this important de-
partment the attention it deserves.
It is not my purpose to supply tech-
nical details regarding projection for
these can be had from other sources
of information. The manufacturers
of equipment and all supplies used
in projection have each in their own
line developed certain expert knowl-
edge which should be utilized to the
fullest extent by exhibitors and man-
agers. Above all, however, it should
be fully understood that the projec-
tionist has a highly specialized train-
ing and has opportunities to under-
stand the practical requirements of
good projection which cannot be
equalled by the expert in a single
line.
: The projectionist should be de-
pended upon from the very moment
plans are made for a new motion pic-
ture theater and be consulted every
day of its construction and opera-
tion. It is impossible for anyone
else to know certain practical de-
tails about projection in the way he
comprehends them. He must have
a knowledge of mechanics, electricity
(.Continued on Page 16)
False Economy
By SAM KAPLAN
If
I were asked to mention the
most dangerous pitfall that lies in
the path of the manager of a motion
picture theater I would point to the
common tendency to prune down un-
til it hurts on expense pertaining to
the mechanical part of the show. By
the mechanical part I mean the ac-
tual physical mechanics, such as the
machinery in the cellar, backstage,
in the projection booth — in short,
wherever the eye of the paid spec-
tator won't have a chance to roam.
The psychology of the theater
owner who practices this sort of
economy undoubtedly is based on the
assumption that a motion picture
show is mainly one of eye entertain-
ment, that whatever the spectator can
see must offer entertainment, suggest
comfort and beauty, and so on, and
that whatever he doesn't see won't
hurt him. What a fallacy, particul-
arly when considered in its applica-
tion to the booth equipment! For
the booth is the very place that the
essential part of the eye-lure desired
by the owner is generated, so to
speak. In other words, though the
spectator's eye can't peek in to note
any defects in machinery or operat-
ing facilities, these, if they exist at
all, are magnified a hundredfold when
they come to his attention on the
screen.
That's exactly what I'm referring
to when I mention the subject of
false economy. This is more speci-
fically qualified by reference to cases
where the operator is asked to do
make-shift jobs of repairs in order
to save the price of a repair man.
Here is a condition which, if prac-
tised consistently, as it often is, must
ultimately lead to pyramided ex-
penses in the end. The most sensi-
ble thing to do is to get a qualified
expert to run his experienced eye
over the machine when it starts fall-
ing down in the least particular. It
it too important and delicate an in-
strument to putter around with. At
best, the operator's repairs should be
in the nature of first aid, until the
real specialist arrives on the job. This
policy will keep the projector in a
sound, smooth-working condition.
Incidentally, the summer is a pro-
pitious time for starting a check-up
on the projection apparatus and mak-
ing it fool-proof, for in building up
immunity to the so-called summer
slump, not a single bet should be
overlooked.
This interior of New York's Capitol booth is a fine example of proper
Ime-up for the projection battery, spaciousness— and, as for comfort
note the suggestion of the wicker chairs. A projectionist can't help be-
ing happy in such surroundings.
The Importance of High Grade
Projection Lenses
By KERN LARKIN
Bausch &■ Lomb Optical Co.
In these days of keen rivalry
among moving picture theaters no
detail can be well overlooked by the
discriminating owner or operators in
the strife for public favor.
Of all the elements combining to
make for successful entertainment of
this sort, the projection lens is really
basic, representing the underlying
principle of the entire operation.
Theater location, capacity, ventila-
tion, are all important considera-
tions. But without a lens there can
be no pictures on the screen; conse-
quently, without a satisfactory lens
there can be no satisfactory pictures,
and satisfactory pictures are the first
essential of sustained popularity with
the movie-going public.
To select the better grade of lenses
from among all those offered on the
market at the present time is not so
very difficult, if a few underlying
principles are observed. What is re-
quired is a lense that shows all of the
necessary characteristics for effi-
cient projection such as definition,
flatness of field, illumination and con-
trast between black and white. Some
of the cheaper lenses will show up
very well in respect to one or two
of these characteristics, but the num-
ber which will show all of these qual-
ities on a screen test is surprisingly
small.
It is^ comparatively simple for a
manufacturer for instance to increase
the illumination of his lens by sim-
ply increasing the aperture, thereby
allowing more light to pass through.
It is the illumination or brightness of
the image on the screen which gener-
ally appeals to the uninitiated opera-
tor. Experience has shown, however,
that a certain amount of brightness
can well be sacrificed in order to se-
cure better definition in the picture
and particularly to prevent falling off
of the sharpness toward the edge of
the field. When showing black type
against a white field there should be
no color fringe around the edges of
the letters and the contrast between
the black and white portions should
be perfect.
It is not generally possible to se-
cure all of these qualities by the use
of even a well corrected projection
lens alone. To secure maximum ef-
ficiency a well corrected lens should
be used in conjunction with a special
condensing system which has been
designed for use with this particular
projection lens. Such a combination,
if well designed, and made of the
proper materials is a very large fac-
tor in the projection of satisfactory
pictures which the patrons of the the-
ater are quick to appreciate.
Another feature which to a large
extent determines the efficiency of
the projection is the selection of a
lens of the correct focal length for
the projection distance. Upon this
selection depends the size of the
image on the screen. Neither the lens
mounting or even the diameter of the
lens itself, but its equivalent focal
length and the distance from the
screen determine the size of the
image.
At a given distance the greater the
focal length the smaller will be the
image. Shorter focal lengths, there-
fore, will give larger images. The
operator should not make the mistake
of selecting lenses of such short focal
length that the magnification will be
great enough to sacrifice much of the
definition and perspective when the
observer is near the screen. Brilliant
pictures of medium size are far more
satisfactory.
THE
Sunday, July 3, 1927
J^
DAILY
15
Power' s Projection
King of Kings Premiere
Gaiety Theatre^ N. 7^.
POWER'S PROJECTORS
INSTALLED
IVHERE PROJECTION IS
THE FIRST CONSIDERATION
Power s Projection
King of Kings Premiere
Grauman's Chinese Theatre
Los Angeles, CaL
International Projector
Corporation
90 GOLD STREET
NEW YORK, N. Y.
THE
16
■;xi^'^
DAILV
Sunday, July 3, 1927
Vaudeville Makes Bow
in Favor of Pictures
(Continued from Page 3) ^^.^^
programs, also has felt an increase
in attendance.
There are but three weeks of vau-
deville time left on Stanley's local
circuit. But one house, the Erie,
plays a full week, while the Cross
Keys, Nixon, Broadway and Grand
Opera House, play a split week. The
first and last named are closed for
the summer. Two independent
houses. Fay's and the Frankford are
running vaudeville, and the Keith
house is closed for the summer.
Comerford has adopted a straight
picture policy for the Poli houses at
Scranton and Wilkes-Barre, and if
the experiment proves successful, the
policy will be made permanent.
At Hazelton, the Feeley has
switched to a straight picture policy,
after ten years as a combination
house.
"Quickies" Big Factor
in Economy Program
(Continued from Page 3)
greater proportion than the more ex-
pensive pictures of the old line com-
panies.
Completion of a picture in from
nine to 11 days, as contrasted with the
weeks and months of old line compa-
nies is no unusual occurence along
"Poverty Row." These "quickies"
cost on an average of from $25,000 to
$50,000, as compared to the $300,000
average at the big studios. The rea-
son is that along the row, they are
not overburdened with efficiency ex-
perts, and an army of first, second
and third assistants and "yesmen,"
who are sending overhead soaring.
The independents sign a star for
a specified few days, and use up every
minute of time working. One direc-
tor makes exteriors, while the other
is busy on interiors, thus reducing
shooting time and overhead to a min-
imum.
Major Bowes in France
Paris — Major Edward Bowes has
left Paris on a motor tour through
rural France. He will return to New
York with several new presentation
ideas for the Capitol.
Pathe to Re-issue Llt^d Film
Harold Lloyd's "Haunted Spooks"
will be re-issued on July 10 by Pathe.
It is a two-reeler.
Sailings
William Vogel, general manager of
Producers' International Corp., for-
eign distributor of P.D.C., sails on
the Leviathan Saturday for a six
weeks' stay in Europe. He will make
the rounds of the company's foreign
offices.
David Bernstein, of Loew's, also is
a passenger on the Leviathan.
R. H. Cochrane, vice-president of
Universal, sails aboard the Leviathan,
accompanied by Mrs. Cochrane and
their two children. They will visit
London, Paris and other Continental
cities, remaining abroad about six
weeks.
"Show Begins When
the Lights Go Out!"
(Continued from Page 14)
and optics and must thoroughly un-
derstand the show business. An ex-
pert in any or all of these fields with
a collection of degrees to prove it,
who did not properly fit into the-
atrical life and conditions would cer-
tainly fail to qualify as a projectionist.
As an executive, the theater owner
or manager, of course, will recognize
that it is up to him to get the best
possible men, but all too often those
in authority complain about their fail-
ure to be able to get the right kind
when the trouble lies in a different
direction. The head of Marshall-
Field stated some time ago that "it
was no trick to discharge a man —
anyone could do that. A real execu-
tive was the one who could make a
better employee of the one he al-
ready had." The ability to take men
who are capable in certain particulars
but deficient in others, and make satis-
factory or better ones by proper
training is the true work of an execu-
tive. It is not my purpose to main-
tain that projectionists are faultless
but regardless of all general or in-
dividual conditions the exhibitor or
manager will get much better results
if he learns to co-operate with his
projectionist,— that does not mean to
pet him, for he will fail in his pur-
pose if he does not do some fault-
finding. But by taking an interest in
projection, by an occasional "social"
visit to the projection room and creat-
ing an atmosphere of friendly under-
standing between himself and the
projectionist, he will find that com-
plaints will be accepted as sugges-
tions and will be welcomed rather
than resented.
Good projection depends upon
three things — good men, good work
ing conditions and good equipment.
The phrase "Better Projection Pays'
has been given fairly general ac-
ceptance and the failure to give at-
tention to any one of the three items
just mentioned will surely cause the
exhibitor to suffer financial loss.
Perhaps there is no way in which
the expert advice of the projectionist
is so sadly neglected as in the mak-
ing of plans for the motion picture
theater. The failure of many archi-
tects to give the projection room
proper attention is amazing and of-
ten leads to deplorable conditions.
The errors of architects have already
been written about. They range all
the way from the noted instance in
a great theater which, when the time
came to open it, was found to have
no projection room at all, through
many glaring and serious defects, to
numerous minor troubles which could
have been well overcome by a little
foresight.
Even the man who is frankly
economizinor in the projection depart-
ment should be willing to concede
that errors should not be made if by
a little intelligent planning and with-
out additional expense they can be
avoided. There seems to be excel-
lent evidence that in many instances
architects take no interest in projec-
tion. They seem to think thev are
building theaters, not motion picture
theaters. The mistakes made in sojne
of the finest theaters conclusively
point to this and there is ample proof
to be secured in other ways.
I have before me a beautifully il-
lustrated article taking up nearly 20
pages in a trade publication in which
the architect of a noted motion pic-
ture theater expresses his views re-
garding the designing of such build-
ings. The theater is a credit to him
and eveyone connected with it. The
article is well written and the archi-
tect expresses his basic idea of a
theater saying, "each functioning part
— the stage, the orchestra, the pro-
duction, crowd control, personnel
control, comfort to patrons, first aid,
etc., expands with the idea of utmost
capacity in the auditorium. An audi-
ence is under no condition liable to
be in one frame of mind on entering
the theater except to be entertained
(for they have paid money for only
one purpose); the task of creating
a coherent spirit of thought lies in
the architecture and decoration of the
theater. It is likewise true that this
task shall not only be confined to
the auditorium but to the lobby and
foyers through which this audience
must pass."
The writer goes on through a num-
ber of pages to explain and elaborate
these ideas but not one word does he
say about the projection room. Not
one word. This theater has not been
opened very long and yet is already
inadequate for proper housing of the
equipment and convenience of the
projectionists. The chief projection-
ist of this theater is one of the most
capable in this country and he has
done verv well under the circum-
stances. He undoubtedly did every-
thing in his power to see that the
projection room was properly de-
signed and equipped but he was
greatly handicapped by someone.
It seems only reasonble to suggest
that architects should seek the advic€
of the specialist in every department
of the building they are constructing
for they cannot hope to be experts
in every field themselves. Dr. John-
son, an old English writer, says that
"there are two kinds of knowledge,
one is knowing about a thing, and
the other is knowing where to find
out about it," and the latter provides
a much wider field of knowledge far
men engaged in great creative and
executive work such as that perform-
ed by architects.
A large number of theaters are
now installing three projectors in-
stead of two as this supplies an ex-
tra machine for emergencies and spe-
cial effects. In addition to this, the
talking movies call for extra equip-
ment and there is an increasing de-
sire for changes which will continue
to strengthen the importance of the
projection department.
The great circuits now have super-
visors of projection and chief projec-
tionists and are employing good men
at high salaries to get the best pos-
sible results. In spite of the long
established custom of looking upon
projection with indifference and re-
luctantly making expenditures even
for the most necessary equipment,
there have always been outstanding
exhibitors who have given projection
proper consideration. Every exhibi-
tor has or should have in his employ
men who can keep him properly in-
formed regarding projection matters
and the failure to avail themselves
of this information is one of the
reasons why architects design pro-
jection rooms improperly, why
projectionists have unsatisfactory
working conditions, why the exhib-
itor is subject to additional expense
and gets poor results and why the
public fails to secure the kind of
screen presentation it has a right to
expect.
Force Reopens the Beaver
Portland, Ore. — The Beaver, at
Gold Hill, now is under management
of H. D. Force, who closed the house
a few weeks ago for remodeling.
Pictures for Vancouver Barracks
Vancouver, Wash. — Pictures again
will be shown to soldiers at the U. S.
Army barracks here. The shows
were discontinued two years ago.
Orpheum Opening Advanced
Portland. Ore. — The Orpheum will
reopen early in August instead of on
Sept. 4, because of the August open-
ing of the new Seattle Orpheum,
which will present acts one week
ahead of the local house.
BUREAU OF
COMMERCIAL ECONOMICS
1108 Sixteenth Street
Washington, D. C.
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and speakers throughout the
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instruction. . .
Schools, Churches and Clubs
using Motion Pictures
Should Subscribe for
7HE EDUCATIONAL SCREEN
and keep up-to-date with the
new films and new equipment
*'1001 FILMS" {Fourth Edition)
Complete reference booklet, listing nearly 3,000 educational films given
at reduced rate with each subscription
$1.50 per year - 5 South Wabash Ave., Chicago, III.
Get the Combination
Productions of quality usually
reflect the use of Eastman
Negative Film.
Specify prints on Eastman
Positive and you get the
combination that carries
photographic quality through
to the screen.
EASTMAN KODAK COMPANY
ROCHESTER, N.Y
tw i fl C presents
leo Malonej
in
TWOOUN of the
t
;^e NEWSPAPER
py FILMDOM
ULTHE NEWS
ALLTHE TIME
VOL. XLI No. 3
Tuesday, July 5, 1927
Price 5 Cents
Critics
G
ONSIDER the poor critic.
After months of strenuous
and nerve - racking toil
spent, for the most part in the
comfortable loges of the modern
picture palaces, he finds him-
self being criticized by some of
our presuming executives and
even by some of our most sedate
publications. Of all things!
Criticizing a critic. We are frank
to say the controversy has us be-
wildered. Why is a critic? Ask
yourself that question Mr. Read-
er. If you are in no mood to
ask yourself have your stenog-
rapher ask you. If she is too
modest to ask you phone the
Hays office. They are always
asking people questions anyway.
The trouble with most people is that
they take criticism too seriously.
After all, criticisms like editorials are
one man's opinion, at the time he
writes it, of something he does not
know a terrible lot about. It is
manifestly impossible for critics and
film editors, even in this business, to
know everything. That's silly. Critics
are human after all. If they prefer
pie for breakfast that's their business.
Free Tip to Exhibitors
And to you, Mr. Exhibitor, if your
local critic comes out in cold type
and says that in-so-far as he person-
ally is concerned the picture you
showed last night was intermission,
don't get sore and challenge his en-
tire editorial staff to a duel. Slowly
count ten and then smile. Reasoning
with a critic is like playing with spools.
There's no sense to it. Remember
the critic has his duty to his readers,
his public. They never rule 'em off
for trying and many a good soldier
has been incarcerated in the hoose-
gow for not leveling.
Good and Bad
That there are some real critics in
this business, worthy of the name has
been demonstrated compellingly over
period of time. The true appraisal
^f a criticism is the standing of the
nan who writes it. His background,
lis experience, his ability to analyti-
:ally appraise true values is a sound
est. Many self-styled critics hide a
Buperficial knowledge behind a smoke
fcreen of playfully constructed sen-
iences. They do more harm than
food. Honest criticism is helpful in
jnany ways, especially if it is con-
tructive. Give a big hand to the
iioor abused critic — but — don't take
iim too seriously.
ALICO ATE.
BOOKING COMBINE ROW
REACnESACUTE STAGE
Firm Must Own 50% of
Any House Booked,
Is Contention
Controversy between distributors
and Affiliated Theatrical Utilities
Corp., which distributors regard as
a booking combine, has reached an
acute stage, it is understood. Affili-
ated is planning a meeting at Pitts-
burgh Sunday, when distributors' at-
titude toward the organization will be
discussed, according to Charles Cas-
anave, who recently aligned his As-
sociated Theaters of Ohio with the
organization.
Affiliated has under its banner 130
theaters in New York, Pennsylvania,
West Virginia and Ohio. Nikitas
Dipson, head of the Genesee chain in
upstate New York, is president of the
company.
Distributors, it is understood, are
in accord on their attitude toward
collective buying, considering as mere
buying combines formed for the pur-
pose of lowering rentals, any organi-
zations seeking to buy film for the-
aters in which at least 50 per cent in-
terest is not owned.
U.S. THEATERS VALUED
AT $1 ,349,208,400
Picture theaters in the United
States have a total valuation of $1,-
349,208,400, according to a survey re-
cently completed by "M. P. News."
Legitimate houses and office build-
ings over theaters are not included in
the estimate.
The general appraisal method was
to select at random in every state a
sufficient number of theaters, by
classification of A, B, C, D, and E,
(Continued on Pane 6)
C. Gardner Sullivan and
Cecil DeMille Split
Hollywood — C. Gardner Sullivan
and Cecil B. DeMille have parted.
Sullivan is an important production
factor at the DeMille studio and is
a chief scenarist. No reason is given
for the split. It was not caused, how-
ever, by the recent salary slash.
Gardner is undetermined as to his fu-
ture plans. No successor has been
named by DeMille.
Companies Prune Distribution
Costs Preparatory to Meeting
Colleen-F. N. Agree
Difficulties between Colleen
Moore and First National are
understood to have been ironed
out, and while no official an-
nouncement is forthcoming, or
expected to be made, only min-
or details remain to be ar-
ranged. The star will return to
work, it is understood, under
supervision of her husband
John McCormick.
The contract called for five
more pictures, but it is under-
stood the contract has been ex-
tended over a period of years.
It is expected that the Euro-
pean trip will be abandoned and
Miss Moore and McCormick
return to the Coast late this
week.
HOPES TO AVOID WAGE
CUT RISEAT STUDIOS
Paramount Defers Slash as
Cabinet Is Named to
Effect Economy
Hollywood — Hopes for successful
launching of producers' economy uro-
gram without recourse to general
slashing of salaries, are stronger to-
day as the result of Paramount's ac-
tion in establishing an emergency
cabinet to study the situation.
This action follows agreement of
12 other producers to defer salary
cuts until Aug. 1 to give various
branches of the industry opportunity
(Continued on Page 3)
Frank Becomes Sennett's
Eastern Representative
W. B. Frank, for three and a half
years Eastern representative for Hal
Roach, has joined Mack S'ennett as
manager of the producer's Eastern
office. Frank has been associated
with Pathe in various capacities since
1917 and prior to joining Roach was
feature sales manager.
Action by All Firms Seen
as Gradual Instead of
General Slashing
Gradual pruning of "deadwood," in
the distribution systems of various
companies throughout the nation, is
being continued, preparatory to the
meeting in New York July 14 to out-
line ways to further reduce distribu-
tion and exhibition costs.
The scheduled meeting, it is under-
stood, will not be affected by the
changed situation on the Coast,
where producers have deferred action
on their economy campaign, pending
the co-operation of all factors in pro-
duction which will assure the econ-
omy sought without recourse to
general salary slashings.
Distribution costs, it is generally
(Continued on Page 3)
M-6-M LISTS 31 fOR
EIRST OE SEASON
"Ben Hur" and "The Big Parade"
head M-G-M's release schedule for
the first six months of 1927-28. Thir-
ty-one productions are listed up to
Feb. 4, three with John Gilbert, three
with Ramon Novarro, two Marion
Davies, two William Haines, the
same number with Jackie Coogan
and Norma Shearer, and one each
from Lillian Gish, Greta Garbo, the
initial Lew Cody-Ailcen Pringle ve-
hicle, three Tim McCoy westerns.
-Abel Gance's "Napoleon" is a high-
light of the program.
The feature lineup is supplemented
(Continued on Page 6)
$1,250,000 Deal
United Artists paid Publix
$1,250,000 for one-half interest
in the Rialto and Rivoli, it is
understood. Name of the Riv-
oli is to be changed to the
United Artists-Rivoli. This ex-
tends the United Artists chain
to 11 cities, with nine other
theaters reported planned.
THE
-<^^
DAILY
Tuesday, July 5, 1927
*<eHtWSPAPEB "
^yPILMDOH
m TOV^^'kl-l-THE NEWS
■*» ■ ^^ULTHE TIME,
Vol. XLI No. 3 Tuesday, July 5, 1927 Price 5 Cents
lOHN W. ALICOATE
Publisher
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Ahcoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York, N. Y., under the act
of March 3, 1S79. Terms (Postage free)
United States, outside of Greater New York,
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tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday,
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel: 'Phone,
Dre-xel 7000 and Washington 9794. London —
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London, W. I. Paris
— La Cinematographic Francaise, 5, Rue
Saulnier.
Financial
Trade was lively in film issues Friday
but the breaks were chiefly against the sel-
lers. Paramount common was the busiest
stock, turning over 33,500 shares at a 2%
decline. Eastman dropped 2 points on a small
trade. Universal and Fox Film made smart
recoveries.
Quotations
(These quotations are as of Friday)
High Low Close Sale!'
*Am. Seat. Vtc 47
•Am. Seat. Pfd 46
♦Balaban & Katz 63J4
•Bal. & Katz Vtc 7354
Eastman Kodak. .. 15454 153^4 154 800
•Film Inspect 45i •■••
First Nat'l. Pfd.. 100 100 100 100
Fox Film "A".... 54 5154 53% 4,800
Fox Theaters "A". IS 14^4 14}4 500
Intem'l Project 10 ....
Loew's, Inc 5054 4954 S05| 2,000
Metro-Gold Pfd... 2554 255^ 25^^ 100
M. P. Cap." Corp... 954 954 954 100
Pathe Exch. "A"'. 39 3851 3854 700
Paramou^t 955^ 93 94% 33,500
Paramount, Pfd... 117 117 117 100
tParamount B'way. 985i 9854 985^ 3
ttRoxy "A" 27 25
ttRoxy Units .... 2954 27"/^
ttRoxy Common .. 854 754
Skouras Bros 40 39
**Stan. Co. of Am. 6754 6754 67H
Trans-Lux Screen.. 5 5i 5 54 5 54 200
Univ. Pict. Pfd... 101 54 10154 10154 100
'Universal Pictures 30
Warner Pictures.. 1754 1754 1754 200
Warner Pict. "A". 25 2454 2454 1,000
* Last Prices Quoted t Bond Market
** Philadelphia Market tt Bid and Ask
WILLIAM E. LAUER & CO.
Members N. Y. Stock Exchange
1560 BROADWAY, N. Y. C.
W. AUERBACH, Manager
Tel. Bryant 1780
Qive Up Orders Accepted
MAIN OFFICE
50 BROADWAY, N.Y.C.
Tel. Hanover 3350
On Broadway
Astor — "Tlie Big Parade"
Broadway — "Framed"
Cameo — "Streets of Sorrow"
Capitol — "Annie Laurie"
Colony — "The First Auto"
Gaiety — "The King of Kings"
Hippodrome — ^"The Circusi Ace"
Harris — "Seventh Heaven"
Loew's New York — Today, "Convoy"; Tues-
day, "Beauty Shoppers", and "The Hero
on Horseback" ; Wednesday, "Venus of
Venice" ; Thursday, "A Million Bid" ; Fri-
day, "Two Gun of Tunibleweeds" and
"Thumbs Down" ; Saturday, "On Ze Bou-
levard" ; Sunday, "Framed"
Mark Strand — "Naughty But Nice"
Paramount — "Fast and Furious"
Rialto— "The Way of All Flesh"
Rivoli — "Camille"
Roxy — "Dearie"
Warners — "Old S.tu Francisco"
Brooklyn Mark Strand — "Framed"
Six for Veidt Cast Chosen
Universal City — Five prominent
male players have been cast for "A
Man's Past" the film which George
Alelford will direct for Universal. The
leading feminine role has been given
to Barbara Bedford. Conrad Veidt
will star, supported by Ian Keith, Ar-
thnr Edmund Carew, George Sieg-
man and Charles Puffy.
Filming Jersey's History
Jersey City, N. J. — The New Jer-
sey Society of the Daughters of the
American Revolution will sponsor a
motion picture history of New Jer-
sey, from Revolutionary times to the
present. Production is slated to be-
gin in fall.
Rubel Returns to Coast Soon
Beno Rubel, assistant to Carl
Laemmle, returns to Universal City
this week. He came East and remain-
ed with the Universal chief going over
Universal's line-up for 1928-1929 un-
til Laemmle's departure for Europe.
DeMille Renews Sloane Contract
Culver City — Paul Sloane, director,
has been given a new long term con-
tract by DeMille. No decision has
been made regarding his next picture.
Bert Lytell Again in "Vaude"?
Hollywood — Bert Lytell is under-
stood to be considering an offer to
re-enter vaudeville, following comple-
tion of "The Lone Wolf."
Gaynor a Star in "2 Girls Wanted"
Fox will elevate Janet Gaynor to
stardom in the Gladys Unger musi-
cal comedy, "2 Girls Wanted."
DON*T ASK!
• • •
(The film Daily
Question Box)
.■♦■■•■'»!■• !•!.♦..♦«.
1. What was the first exhibitor or-
ganization and when was it formed?
2. What was the producer-distrib-
utor association which preceded the
Hays organization?
3. What was Syd Chaplin's first
big picture?
4. With what company did Norma
Talmadge make her screen debut?
5. What is the estimated screen
life of a star?
(Answers will be found on page 8)
PHIL
DIVLY
SEZ/
If you haven't got
enough confidence in your
product to spend Imoney
selling it to exhibitors,
how do you expect them
to be sold on it enough
to buy and then put it
over to patrons? It was
an exhib who reflected the
views of all showmen
who remarked, "Stuff
can't be so good for next
year. Producers aren't
even willing to outline
their wares in the pa-
pers."
New Canadian Producer
Oakville, Ont.— The British and
Canadian Pictures Co. has been or-
ganized here with Ward McAllister
as manager and James Gordon
Youndeer as director. Charles de
Soria is in charge of cameras. It is
announced that the company is not
selling stock.
Buffalo Gives $2,370 More to Fund
Buffalo, N. Y. — Raising total con-
tributions to $14,057, exhibitors in the
Buffalo territory have donated $2,370
additional to Mississippi flood suf-
ferers.
Bernstein Taking Over House
Richmond — Harry Bernstein, who
resigned as Wiliner & Vincent man-
ager here, states he will take over a
.S,0OO-seat house.
Piermont to Film Air Story
Piermont M. P. Corp. will produce
"Wings of Fate," for state rights re-
lease. Lee Laslo, a Hungarian play-
er, will be featured.
Ogdensburg House Reopens
Ogdensburg, N. Y. — Schine Enter-
nrises, which has the Strand and Star
here,' has reopened the latter house,
showing Saturday and Sunday.
Wesco's New House Organ
Los Angeles — "Now" is the name
of a new house organ being issued by
Wesco.
Ashland House Changes Hands
Ashland, N. H. — The Lyric has
been bought by F. C. Blodgett.
Double Featuring at Boston
Boston — The Capitol, Allston and
Strand, Maiden have gone into double
features.
Keene, N. H. House Reopens
Keene, N. H. — The Scenic has re-
opened.
STOCK SHOTS
o( every conceivable nature for —
dramatic, industrial and educational
producers.
Qeneral Film Library
(Morris J. Kandel)
117 W.46 St., N.Y.C. Bryant 4417
i-JMMMMJ'**>».»».**.»^.*».»*.**.»».»^.»».*».«».»».«».»».»».«».»»»
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:.:
Floors and Offices
TO LET
218 W. 42nd St.
Candler Bldg. Annex
v*nth film vault privileges
•V
i.i
y-'^i »■■♦.■♦.■
QUALITY PRINTS
Titles and Negative Developing
Release Printing
U. S. Film Laboratories, Inc.
Hudson Heights, N. J,
Paliaades 3678
AMERICAN AND FOREIGN DISTRIBUTORS
OF QUALITY MOTION PICTURES .
jyiTLEEiicnJifS COKIj
70I SEVENTH AVE. NEW YORK .BRYANT 6355
THE
Paramount Famous Lasky
LONG ISLAND
STUDIO
Is Noiv available for Rent
We will consider propositions
for leasing, in whole or in part.
Write, phone or call.
THEO. C. YOUNG
Paramount Bldg., Chickering 7050
If You Are in the
Market for Any Kind of
MOTION PICTURE
APPARATUS
CONSULT US AND SAyB
MONEY
SEND »OR OUR PRICE LIST
I!
1 1 0 West 32 - St. New Vork.N.y "
Phone Penna. 0330
Motion Picture Department
U. S. and Canada Agents for Debrie
AMALGAMATED
VAUDEVILLE AGENCY
Attractions for
Picture Theatres
Standard Vaudeville Acts
1600 Broadway, New York City
Phone Pcnn. 3580
THE
Tuesday, July 5, 1927
•Stl
DAILY
THEATER CHANGES EOR
MONTH Of MAY
Official Film Board Reports
Now Ready for
The Trade
Theater changes during May
as reported by the Film Boards
of Trade, follow :
ALABAMA
Changes in Ownership
Bessemer — Kiulu;, sold to Uoy ( oijcland by
Han JalTe. Empire — 1 he Emipre.
Closings
Anniston — Lyric.
ARizoy:A
Closings
Reyno — Pastime.
Theaters in Following Towns Closed
on Account of Flood
Calico Rock. Dermott, Paris. PlumervUle
and Wilmot.
CALIFORNIA
New Theaters
Caruthers — The Canithers. Crockett — Val-
ona. Menlo Park — .Ww Minlo.
Changes in Ownership
Avaloa — Kivicra — (fonnerly Strand), sold to
Tom White. Boyes Springs — -Boyes. sold
to K. Lichtenburg. Campbell — The Camp-
hell (formerly Orchard CMty) sold to S.
W. Dodds. Eureka — Rialto, sold to Geo.
-M. Mann. Gardena — The Gardena, sold to
E. L. Kobbins by Otto Felts. Ingelwood
— Seville, sold to Manny Neist. Lan-
caster— The Lancaster, sold to Erank A.
Gumm. Lomita — The Lomita, sold to Oli-
ver Harnois. Los Angeles — Abbey. (For-
merly Normandie), sold to F. J. Arman-
trout. Gloria, sold to Louis Schwartz.
United Arlington, sold to W. L. Head &
Geo. E. Robinson. Placentia — Valentia,
sold to W. \. Gum. RoseviUe — -Lode, sold
to L. B. Har\cy. San Francisco — Majes-
tic, sold to Aaron Goldeberg. Regent,
sold to A. E. Scaid. Temple, sold to J.
C Richards.
Closings
. Boulder Creek — Forest. Cottonv»ood — The
Cottonwood. Hobart Mills — The Hobart
Mills. San Francisco — Frey. San Pablo —
Carquines Inn.
COLORADO
Changes in Ownership
Bonanza — Paramount, sold to Arlie R. Atha
by Chas. Murcray. Cheyenne Wells — Ri-
alto, sold to Myrtle Brakeman by M. C.
Korrell. Denver — Palm, sold to C. B.
JIack by Dunklee & Wagner. Boulder —
Rialto and State, sold to Curran Isis
Theaters by A. Diaz.
Closings
Mack— The Mack.
CONNECTICUT
Changes in Ownership
Bridgeport — Rome, sold to C. (i. Whitead
by J^ Canastrasi. MiUord — Capitol, sold to
C. Xomejko by J. Panora. New Haven —
Alpine, sold to B. Zunner by M. Redfield.
Crystal, sold to A. Tomasino by A. Mon-
gilo. Norwich— Strand, sold to A. David-
son by J. Lewis. Poquonock — Town Hall,
sold to M. Brodeur by A. Daney. Wal-
lingford — Strand, sold to Gibber & Singer
by S. Ginsberg. Waterbury — Garden, sold
to G. Millard by F. De Jack.
Closings
Ansonia — Tremont. Beacon Calls — Top
.Notch. Hartford — State. Meriden — Poli.
Middletown — (Jrand. New Haven — W'in-
cbester. New London — Empire. Norwich
— Broadway. Rockville — Princess. South
Manchester — Circle and Rialto.
FLORIDA
Changes in Ownership
Fort Lauderdale — Palace, sold to Ben Gaines
hy W. J. Butler. Green Cove Springs —
Palace, sold to Dr. James Williams by
F. W. Carpenter. Miami — Moonlight Sky-
dome, sold to H. Simond?. Sulphur
Springs— Loop, sold to Oakley R. Busier
by D. A. Stewart.
Closings
Canal Point — The Canal I'oint. Green Cove
Springs — .American. Haines City — Florida.
Jacksonville Beach — Lyric. Lake Wales —
Tiirell. Miami — Skydomc. Perry -Tcm-
pie. Port Orange — The Port Orange. St.
Petersburg -Jtuclid. Sarasota — Central.
CKORCLX
Changes in Ownership
Glenville— I'ruicess, sold to .\elsoii iS: Lip-
sitz by S. L. Smith.
Closings
G.iinesvillc — Harris. Midville — Victory.
Newman -Gritlin. Paxton — The Paxtun.
Rutledge — The Rutletlge. Sylvester — .Sylvia.
Thomaston — Louise. Warrenton — The War-
renton.
IDAHO
Changes in Ownership
Preston -l,»is and Oak, sold to Cynis Ward
& Adolph Wniston by C. Ward & L. F.
Brown. Sugar City — Weada, sold to Em-
cry Thomas by H. E. Dean.
ILLINOIS
Openings
Chicago — .Marbro. Enfield — Lyric. Flat
Rock- -Ke.N. Wayne City — Star.
Changes in Ownership
Antioch-Thc Antioch, sold to Great States
Theaters. Basco — Grand, sold to J. P.
F'leming by >L Grate. Belleville — Peoples,
sold to Allen & Nilcs. Browning — 'Col-
onial. Byron — Rose, sold to S. B. Spoor
by S. Abbey. Chicago — Ben Hur, sold to
Lee Mitchell by K. J. Flaherty. Indiana,
sold to Mr. Dudley by L. Weinberg. Lane
Court, sold to Auerbach-Rcingold-Wolf by
Aschcr Bros. North Star, sold to Lublin,
er & Trinz by -Andrew Karzas. East St.
Louis — Bond, sold to Sam Greenbeig by
Morris Poc. Flat Rock — Palace, sold tc
Lewis & Hanes by Ada High Smith.
Joliet — l-'amily, sold to Anthony Zeimis
by J. J. Marches!. Kirkwood —
Princess, sold to Ed Wise by H. S.
Abbey. Latham — Lyric, sold to J. E.
Armstroub by D. Schoficld. Lawrcnceville
- — Phoenix, sold to Geo. H. Bauer. Men-
dota — 'Strand, sold to A. M. Robertson by
H. C. Jarnigan. Monmouth — Bijou and
Rivoli, sold to W. H. Hoffman by Koletis
& Komdat. Onarga — Palace, sold to L.
I-. Dobson. Ottawa — Orplieimi, sold to
Great States Theaters. Rockford — Arcade,
sold to J. B. ("larke. Rock Island — Majes-
tic, sold to Joe Hopp by A. H. Blank.
St. Francisville — Crescent, sold to G. W.
Shoiisc by Anson Clark. West Frankfort
— 'Majestic, sold to Reid-Yei'nm & Hayes
by W. L. Muhlcnbeck.
Closings
Athens — Opera House. Berwyn — The Ber-
wyn. Chicago — Cameo. Cornell — Com-
munity. Cutler — Gem, burned. Gardner
• — Reel Life. Hurst — The Hurst. Leyden
Park — The Leyden Park. McLean — Com-
munity. Mansfield — Lyric. Odin — Cap-
itol (permanent). Oroquis — Farmers. St.
Elmo — Gayety. Tallula — Kinema. WilUs-
ville — Gem.
INDIANA
Changes in Ownership
Anderson — Indiana, sold to Mrs. P. C. Baker
& Jack Fitzgerald by R. H. Watkins. Bed-
ford— Grand. Indiana and I-awrence. sold
to H. E. McCarrell Ent. by Switow The-
aters. New Bedford, sold to Vonderschmitt
Amuse. Co. by R. Watkins. Elwood —
Alhambra and Baby Grand, sold to V.
T Rembusch by \Vm. Disckson. Fort
Wayne — State, sold to Leonard Sowar by
Mailers Bros. Harlan — Variety, sold to
Warner Amuse. Co. by Roh H. Kimmel.
Indiana Harbor — Sunnyside, sold to New-
berger & Paly by C. W. .Spanuth. In-
dianapolis— 'Ohio, sold to Circle Theater
Co. by Chas. M. Olson. Orpheum. sold
to Adolph Isak by Wm. Beadle. Kokomo
— Sipe. sold to H. E. McNevin & J. R.
Wood by Harry Orr. Martinsville — -Air-
dome. Munice — Royal, sold to Arthur F.
Bennett by Fred (iland. Shirley — Regent,
(formerly Idle Ilotir), sold to Yelton &
.Skidmore by G. C. Hopkins. Washing-
ton— Indiana, sold to H. E. Mcf^arrell
Ent. by Switnw Theaters.
Closings
Cynthiana — -American (temporary). Indian-
apolis— South Side, .Strand. Tacoma &
Tuxedo (temporary). La Fontaine — Grant.
Meron — Cozy (temporary). RSchmond —
The Richmond (temporary). Somerville —
Home (temporary). Terre Haute — Hippo-
drome. Indiana and Lyceum.
Companies Prune
Distribution Costs
(Conlinucd fiuin I'ai/f 1)
adinitfcd, arc topheavy, with tiie av-
iTUKc i.\stimatc of 35 per cent for dis-
tribution due to duplication of effort
considered by major companies as
unnecessary. Persons in various
phases of distribution, whose services
are considered unnecessary will be
let out, it is stated. No widespread
move is contemplated, or any general
slashing, according to understanding
of tlie program, but instead a steady
Itrunin^ of e-xpenscs whicli "will
l)rin).i distribution costs to a reason-
able plane."
In addition, decreased theater
costs also are to be discussed with
means to be sought to affect econ-
omies in distributor-operated theaters.
This is c-xpected to take the form of
curtailment of presentation and the
excessive overhead caused by "the
presentation craze."
Hopes to Avoid Wage
Cut Rise at Studios
(Continued from Page 1)
to present their views wliich will
make possible the effecting of econ-
omj' without a general reduction in
salaries. In making this agreement,
the producers were acting upon a re-
(|uest from the Academy of M. P.
Arts and Sciences, which also asked
that no reductions be made without
individual investigation of each case
Paramount acted individually in
granting the request.
Paramount's council, composed of
heads of the various studio depart-
ments was formed after a meeting of
a committee of 30 representing play-
ers, directors, technicians and writers.
Names of the cabinet members
were not disclosed but all have pledg-
ed themselves to institute policies and
methods which will eliminate exces-
sive costs, and probably make possi-
ble abandonment of the proposed
wage reductions of from ten to 25
per cent.
Sennett Stars Holloway
Hollywood — Sterling Holloway has
been signed by Mack Sennett on a
starring contract.
Lou Anger Confers with Schenck
Hollywood — Lou Anger has ar-
rived here for a conference with Joe
Schenck. He was met by studio of-
ficials and press representatives.
Alan Hale in Comedy-Dramas
Hollywood— Cecil 15. De Mille has
decided to continue .Alan Hale before
the camera instead of directing, and
will supply him with comedy dramas.
Dorothy Yost Quits F. B. O.
Hollywood — Dorothy Yost has re-
signed from F. B. O.
"Viennese Lovers" Postponed
"Viennese Lovers," a Universal-
Jewel, scheduled for release during
the summer, has been withdrawn, in
favor of "Painting the Town."
A Review of Reviews
lif LILIAN IV. DRHNNAN
Real worthwhile enterfainmcnf!» are few
.ind far between. The producers claim the
public does not appreciate Rood picturet <to
they keep on giving them the old rell.iMr
hokum. Perhaps when they have com<' i..
know the racetrack melodrama backwards
and forwards, when they can tell a Jewish-
lri>h comedy the miiuitc they see the title,
and when they realize that they arc merely
Ketting the same old turkey under a new
name, — maybe then the picture going pulillc
will become educated to pictures like "The
Way of All Flesh," or a few others of equal
hijih quality entertainment calibre. Emit Jan-
niiigs and Victor Fleming have turned out
a real picture, the kind that leaves an im-
pression. They can't forget it. Ask the
average show-goer what picture he saw last
mcht and what the story was and nine out
of ten can't tell you, — not because they have
poor memories especially but because no«h-
ing impressed them sufficiently to make it
stick. ,
"Captain Salvation" had fine acting and
fine production. The story does not click.
.Vcw England intolerance again, old and un-
convincing, "Rubber Heels" softshocd the
laiiKhs and it's Ed Wynn's first try at pic-
tures. "Wedding Bills," a Raymond Grif-
fith rclca.se, was good slapstick but not
the kind of comedy Griffith should l>e
doing. "Moon of Israel,'" an importation of-
fered as a Biblical spectacle, impressive for its
sets and mechanical effects but tedious in
story and development. "Where Trails Be-
•k'ih" had Silverstreak, the dog star doing
his stuff and "Black Tears" was a so-so pro-
Kiam affair. "The Little Firebrand" another
of the same order. "The Poor Nut," a stage
play that did not produce the laughs expected
.^ifter the success of the original; "Riding to
Kime," the racetrack melodrama and "The
.Shamrock and the Rose," the latest version
of the Irish-Jewi.sh tale. "The First Auto"
chugjied into town but proved missing on a
couple of cylinders. Interesting material,
this, but a weak story given only fairiy good
treatment.
Goldburg Quits M. & S.
Louis Coldburg, booker for Meyer
& Schneider, has switched to Steiner
& Blinderman, as has Mark Edel-
stcm, manager of theaters. Abe
niumstein, formerly of the Capital
exchange, has succeeded Goldburg
as M. & S, booker.
Editor Goldstein on Vacation
Discontinuance of publication of
"The Motion Picture Salesman," of-
ficial organ of the local sales boys,
is announced by editor Jack Gold-
stein for the summer months.
Sally Rand Opposite Gibson
Hollywood — Sally Rand has been
signed by Universal to play the lead
opposite Hoot Gibson in "Galloping
Fury," from the Peter B. Kyne story,
"Tidy Toreador." Reeves Eason will
direct and the support includes Duke
Lee, Edward Coxen, Max Asher and
"Pee Wee" Holmes.
I WANTED
I
Negative Stock Shots
On board ocean liner show-
ing people being lowered
in lifeboats.
A two mast schooner sink-
ing at sea.
W. D. KELLY
Bryant 9850
i^.*''
Books the
I *
V
of All §011
t
r * i r ^ p
<*K3"
^^
^*^^i
o
r^amas
The Screen
Sensation
of the
Season
Featuring
Hobart Bosworth
Jacqueline Logan
Richard Arlen
(Courtesy Paramount)
Story by
NORMAN SPRINGER
a GEORGE B. SEITZ
Production
Tuesday, July 5, 1927
1
U. S. Theaters Valued
at $1,349,208,400
(.Continued from Page 1)
to permit the law of averages to be-
come effective, and then to appraise,
by inquiry, research and consultation
with authorities, actual valuation of
these houses.
With an average valuation in each
classifi'cation, plus more checking in
the case of large theaters in key
points, the total number of these m
each class was multiplied by the av-
erage valuation figure and the totals
of each state combined into a grand
total.
Next, dollars were compared to
percentage of population, also subdi-
viding into groups of city, urban, vil-
lage and strictly rural sections. Elim-
inating strictly rural population from
all states and allowing for the per-
centage of colored population in the
South, it was possible to prove to a
reasonable degree that the law of
averages held good when the five
groups were taken separately.
In larger cities, number of seats
were also used in comparison of the
dollar totals. This check proved of
assistance except in New York City,
where land valuation ran too high to
make comparisons with other_ cities,
even Chicago, average up in the
grand total.
New theaters planned or in actual
construction were not included in the
survey, a composite compilation of
which follows:
No. of Average Theater Total
State Theaters Val. for State Valuation
Ala .. ^S9 $71,245 $$ll..-!2S.nn
Art S9 .57,296 3.3.S0.5Cn
Ark 192 46,745 8,965.000
Cal 575 159,531 91.730.00P
Colo "■' 200 53.275 10,655.000
Conn 177 110.580 19,S72'.50n
Dela .. 40 116,625 4.665.000
D of C 50 257.400 12,870,000
Fla 9ir, 100,833 21,780.000
Ga ISS 74,490 14.006.000
I<ia "", . 105 39.181 4.114,000
111 ■ 1 030 101,062 104.094.000
Ind '" 530 78.866 41,799,000
la ■ ■" 570 44,365 25.288.000
Kpns . 437 35.531 15,527.000
Ky .. 243 62.412 15,166,000
La" 215 64.512 13,870.000
Me ' .... 202 32,713 6,608.000
Md ... 162 77.062 12,475.000
Mass .. 406 166,650 67,660,000
Mich .. 566 100,468 56,865,000
Minn 404 54.659 22,082.000
Miss 106 42,883 4.760.000
Mo 456 81,864 37.330.000
Mont 108 41.129 4.442,000
Nebr 407 35.781 14,563,000
Nev 23 57,739 1,328.000
N H. ... 80 63.375 5,070.000
N J 351 187,578 65.840,000
N. M 46 54,065 2,487,000
N. Y. State
690 147,858 84,601,000
Greater N. Y. City
561 147,858 100,370,000
N. C 257 57,235 14,708,000
N D 269 15.922 4,284.000
Ohio 823 134,943 111,058,000
Okia 386 40,590 15.668,000
Ore 171 61,912 10,588.000
Pa 1,019 144,275 147,017,000
R. 1 60 139,852 7,552,000
S. C 135 43,970 5,936,000
S. D 182 17,736 3,228,000
Tenn 173 48.950 8,462,000
Texas 620 69,663 43.191.000
Utah 102 48.825 4,980,000
Vt 67 38,358 2,570,000
Va 199 41,971 8,352.400
Wash. ... 249 56.313 14.022.000
W. Va. .. 275 33.182 9,125.000
Wis 418 74,266 31,043,000
Wyo 54 39,500 2M33,000
The Broadway Parade
fTiHE line-up remains
A. the Rivoli which ck
he same as last week, vnth the except
ion of
"Ch
ang"
at
>sed Friday night
after a nine
weeks'
run. It is
replac
ed
by "Camille" which
wrill continue for
three weeks
at popular prices.
Picture
Distributor
Theater
Opening D
ate
•'The Big Parade"...
"The King of Kings". .
"Seventh Heaven" ....
"In Old San Francisco
"The Way of All Flesh".
"The First Auto"--..
M-G-M
. Nov.
. .Apr.
. May
. .June
.June
.June
19.
19,
25
21
24
27
1925
1927
. P.D.C
Fox • •
. . Gaiety . .
' Warners
. Paramount
. . Warners
. . Warners
. . Rialto
. . Colony. . .
Newspaper Opinions
"Framed"
First National
Strand
AMERICAN—* * * Milton Sills s<ives .•)
sincere and convincing characterization of the
courtmartialed officer whom ''ate has markei'
foi her own. ■* * *
DAILY NKWS— * * * "Framed" gives us
our i\Iilton Sills in a barely plausiljle char-
acterization, which has been dragged through
seven reels of celluloid in Director Charles
Braljin's slowest manner. ♦ * ♦
EVENING JOURNAL—* * * Sills does
better work in this one than in his last few
pictures, mainly because he isn't called upon
to play a juvenile. ♦ * *
EVENING WORLD—* * * Bad luck and
the cowardice of the human being is the sub-
ject of a not too thrilling picture. * * *
GRAPHIC—* * * There is some excellent
direction for this melodramatic story, and
for this Ray Rockett is to be congratulated.
Sills is convincing in his role of a man
against whom fate seems to have a grudge.
* # *
HERALD-TRIBUNE—* * * If First Na
tioiial wants to make pictures like this — and
apjiarently it doe.s — why must Milton Sills
he embroiled? That is vandalism! » ♦ *
SUN — * * * Other items that were not
(luite bright were the story, the titles and
tempo and the dramatic situations. Other-
wise not much was the matter with "Framed."
* * *
T E L E G R A M— * * * Confidemially
"Framed" is nothing worth fighting over. ♦ * *
TELEGRAPH—* * * "Framed" isn't half
as bad as "The Sea Tiger." It is better
movie fare than "Men of Steel." But there
is still much, much too much, to be desired.
* » *
TIMES — * * * In some of the scenes there
is an extraordinarily good idea of realism,
I)ut in others there is a corresponding degree
of artificiality. * * *
WORLD — * * * The photography is good
rmd the scenes are well produced, but there is
nothing to lift the picture beyond the usual
standard of this class of works. As such
and no more it is good. * * *
J. Stein Buys Cleveland House
Cleveland — B. C. Steele and asso-
ciates have sold the Penn Square,
Euclid Ave. and East 55th St. to J.
Stein.
Photoplay Edition for Film
Grossett and Dunlap will publish a
photoplay edition of "The Patent
Leather Kid," together with several
other short stories by the author,
Rupert Hughes.
Hank Hearn Recovers
Atlanta — Hank Hearn, Libert}'-
Specialty manager, has recovered
from injuries suffered when the auto-
mobile in which he was riding turned
turtle.
Last Week 's Headlines
Monday
Studio workers at Hollywood show reticence
in discussing salary cuts, with keen disap-
pointment shown on all sides.
West Coast Theaters, now operating as Wesco
Corp.. continues expansion all along Pa
cific Seaboard.
First Natipnal announces proposed salary re
ductions will not afTect sales force.
Tuesday
Major companies meeting July 14 to launch
program to cut distribution costs.
Opposition to salary cuts begins to develop
strong support among contract players and
directors.
Realignment of Pathe-De JTille-Metropolitan
sales department puts William Morgan in
charge of eastern division and E. A. Esch-
mann the midwest division.
Affib'ntion of Associated Theaters of Ohio and
Afrdi.iled Theatrical Utilities Corp. gives
lineup of 130 houses in "protection" move.
Wednesday
Reaction of studio workers against salary cut
causes nroducers to reconsider action:
Actors Equity Ass'n considers launching
campaign to bring screen players into their
organization.
North Carolina unit .^t annual con\'ention de-
cides to join M.P.T,0,A.
Thursday
Academy of M P, Arts and .Sciences asks
producers to postpone action on salary cuts
until Aug 1, and to consider each case in-
dividually.
Jack Connolly resigns as W.nshington repre-
sentatives of Havs organization to join
'Mo\-ietone- Bert New is successor.
Carl Laemmle announces JTniversal will add
about 20 houses to its Class A group be-
fore end of year.
Columbia plans .strengthening Coast posi-
tion by opening exchanges at Los Angeles,
San Francisco, Butte, Portland and .Seattle.
Friday
E, E. Fulton Co. speeds plans fo
out expansion on national scale,
Chadwick Prod, elected member of Hays or-
ganization
Stanley Co, plans for expansion program by
prono=al to increase capital stock from
1.000.000 to 2.500,000 shares.
Universal's ally. Schine Enterprises, plans big
expansion in Ohio and .western \cw York,
Proposal for organization of studio workers
latest outcome of salary reduction snuabble.
Eastman Company declares almost $3,000,000
employees' dividend, largest in its history.
Saturday
Twelve West Coast producers agree to defer
salary slashing until August 1.
Pennsylvania chains elimin.ating vaudeville
in favor of straight picture policies.
Rapid strides being made in all foreign fields,
R. C. Patterson states.
carrying
Steffes Postpones Vacation Trip
Minneapolis — W. A. Steffes, North-
west exhibitor unit president, has
postponed his vacation trip to super-
vise enlarging of the Eogaii, loca'
suburban house, from 700 to 1,000
seats.
M-G-M Lists 31 for
First Half of Season
(.Continued from Pai/e 1)
by the first installment of short sub-
jects, ushered in during August with
the initial issue of M-G-M News. The
complete short output of the year will
comprise 104 news issues, ten "Our
Gang" comedies, ten with Charley
Chase, ten each from Max Davidson
and Roach's "All-Star" unit, 25 one-
reel "Oddities" and six "Great
Events", done in Technicolor.
June and July releases include
John Gilbert's "Twelve Miles Out",
"Callahans and the Murphys", Tim
McCoy's Western, "The Frontiers-
man" and "On Ze Boulevard", with
Lew Cody and Renee Adoree.
In August, Lon Chaney's "Mock-
ery" comes first, followed by Jackie
Coogan's "The Blue Eagle", and the
initial co-starring Cody-Pringle ve-
hicle, "Adam and Evil."
"The Big Parade" lieads the Sep-
tember releases. Others include "An-
nie Laurie", with Lillian Gish; Ra-
mon Novarro's "A Certain Young
Man" and "Foreign Devils", with
Tim McCoy.
Marion Davies' "Tiie Fair Co-ed"
follows "Ben Hur", in October, fol-
lowed by "Spring Fever", with Joan
Crawford; "Body and Soul", and "In
Old Kentucky".
"The Garden of Allah" is the high- ':
light of November releases, which ]
also include Marion Davies' "Quality
Street", "Becky", and "The 13th
Hour".
In December, M-G-M will release
Lon Chaney's "The Hypnotist",
Jackie' Coogan's "Buttons", Norma
Sliearer's "The Bridal Night", "The
Loverlorn", and another with Tim
McCoy, not yet determined.
January will see Gilbert's "Fires of
Youth", Novarro in "Romance",
Greta Garbo's "The Divine Woman",
Haines' ' West Point story, not yet
titled.
The French version of "Napoleon",
m,ade by Abel Gance, is scheduled for
Feb. 4.
Sunday Only at Senecaville
Senecaville, O. — The Chase is to
be opened on Saturday only during
the summer months.
Akron House Changes Hands
Akron, O. — William Brill has sold
the Miles Royal to R. D. M. Crosky.
New Owner at Jamestown, O.
Jamestown, O.^ — A. M. Hogan has
sold the Opera House to Hatch &
Venard.
Belford Managing at Cleveland
Cleveland — Jack Belford, former
manager of Associated Vaudeville
Exchange in Detroit and Cleveland,
is managing the Majestic.
Constant Adds Another
Steubenvile, O. — A. G. Constant,
head of Tri-State Amusement Co.
which operates in Ohio, Kentucky
and West Virginia, has recently pur-
chased the Family at Bridgeport from
C. E. Velas.
I
THE
rucsday, July 5, 1927
■SBimi
DAILY
Hollywood Happenings
By HARVEY E. GAUSMAN
Santell to Film "Gorilla"
When Alfiiil SaiitcU licKins production of
'The Gorilla" for Ashcr, Small and Kogers at
he First National studios next month, he
till not be gnided by the theatrical version
■f the Ralph Spence story in his direction
lut will film the mystery comedy drama from
in original angle.
• • •
Beaudine Directing "Life of Reilly"
Director Beaudine is now filming the car-
lival scenes for the Irish comedy "The Life
if Reilly," co-starring Charlie Murray ana
ieorge Sidney. It is anticipated that the
)ro(luction, which is being made for First
National release, will be completed early in
luly.
• • •
Moore in "Tea for Three"
Owen Moore will be the third side of the
riangle in "Tea for Three," which is to
X M-G-M"s ne.xt co-starring vehicle for Lew
rody and Aileen Pringle. Moore will have
he part of the playwright in the screen ver-
iion of Roi Cooper Megrue's comedy.
• • •
George Fawcett with Sills
George Fawcett has been added to the cast
)f Milton Sills' latest starring vehicle, "Hard-
Soiled Haggerty," according to an announce-
I'Cnt today by Wid (Running, who is produc-
ng the picture for F'irst National Charles
Braliin is directing the picture and Molly
3'Day plays opposite the star.
• • •
Pick "Buttons" Cast
Gertrude Olmsted, Lars Hanson, and Roy
O'Arcy have been added to the cast of "But
ons," Jackie Coogan's new M-GM starring
.•ehicle. Miss Olmsted will have the feminine
ead, with Hanson playing oposite her. George
Hill will direct.
• • •
Menjou Cast Set
Cast for Adolphe Menjou's latest Para'-
nount starring production, tentatively titled
'A Gentleman of Paris," includes Shirley
D'Hara. Arlette Marschal, Ivy Harris, Nich-
)las Soussanin and Lawrence Grant.
• • •
Swain Signed for Three
Mack Swain, has just been signed for three
lew productions, the first is "The Tired Busi-
ness Man", a Tiffany production, with an all
■tar cast including Raymond Hitchcock, Lin-
:oln Palmer, Charles Delaney, Blanche Me-
laflFey, Margaret Quimby and Gilson Dolan.
Man Dale will direct. Following that, Swain
vill make two productions for Mack Sennctt.
• • •
Meighan Cast Additions
Several additions have been made to the
;ast of "First Degree Murder," Thomas
ileighan's next starring vehicle which James
ruze is directing for Paramount. They in-
lude Montague Shaw, Luke Cosgrave, Shir-
ey Dorman, George Harvey, Charles Hagen,
Jicliard Bartlett, Frederick Lee, and Frank
A'hitson. Others already selected are Mariet-
a Millner. who plays the lead opposite
kleighan. Wyndham Standing, Fred Kohler,
"harlcs Hill Mailes, Gunboat Smith, Duke
jartin, and Nancy Phillips.
' • • •
Sarecky Made Supervising Editor
Louis A. Sarecky, formerly assistant man-
ger of the Paramount Long Island studio,
as joined the production forces at the F. B.
). studios in the capacity of supervising
ditor.
• • •
"Big Boy" 111
Big Boy's" illness has delayed the start
f the "Big Boy"-Juvenile comedy series,
..t as soon as the youngster has recuperated,
Lharles Lamont will probably begin direc-
ion of his first comedy starring vehicle.
* * *
Illness Delays Production
Illness of Ruth Boyd, who was obliged to
ndergo an operation for appendicitis caused a
elay in the production of "The Woman Who
)id Not Care" starring Lilyan Tashman.
several days "retakes" were necessary and
Mive Hasbrouck assumed the role of Diana
'ayne in the screen version of Rida Johnson
oung's story, for Gotham
Cast in Negri Film
The following players have been cast in
Pola Negri's latest starring vehicle for Para-
mount, "Sun Kissetl" : Kenneth Thomson,
Joan Hersliolt, Christian J. Frank, Sammy
Hlum, Hen Hendricks, Jr., Hope Harriman,
Sally Blanc, and Andre Tourneur.
* * *
F. B. O. Borrows Roach Player
Jesse Dcvorska ha« been signed by F. B.
(). to play the featured role in "Jake, the
I'lumbcr," a feature length comedy. Dc-
vorska's services were obtained from Hal
Roach for whom Devorska has been appear-
ing in a series of two reelers.
* * *
Caddo Completing First
Caddo I'rotUictions, United Artist!" produc-
tion unit, makes its film debut with "Two
.•\rabian Knights," a post-war comedy featur-
ing William Boyd, supported by Mary Astor
and Louis Wolheim, direction of Lewis Mile-
stone. It is one of United Artists' 17
releases for this year.
* * *
George Davis Featured
George Davis, featured in several Mer-
maid comedies along with Clem Beauchamp
and Phil Dunham, is featured in a new
comedy which Stephen Roberts is directing.
Davis only recently returned to the Kduca-
lional studios after two months in feature
length productions at the Universal and
M-G-M studios.
* * *
Fessendo to Make 12
Gilda Fessendo has just signed for a series
of 12 western features with the Arizonia
Photoplay Prod., under supervision of Rex
Thorpe.
* * *
Hanshaw Buys Original
Dale Hanshaw has purchased for Sierra
Pictures, an original, "The Wild Ace," by
L. V. Jefferson. A cast will be assembled
under the direction of Horace B., Carpenter.
* * *
Raboch Directing "The Coward"
.'\lfred Raboch is directing "The Coward,"
featuring Warner Baxter for F, B. O.
* * *
Thelma Todd in "Open Range"
Thelma Todd, who plays opposite Gary
Cooper in the Paramount picture, "Nevada,"
is definitely set for the lead in "lOpen Range"
starring Lane Chandler. The production is
scheduled to start Julv 18.
• • «
Josephson to Adapt "Abie"
Julicn Josephson has been assigned by Para-
mount to write adaptation of "Abie's Irish
Rose".
« « *
Tryon Gets Fox Lead
Glenn Tryon plays the leading male role in
"2 Girls Wanted," Janet Gaynor's first star-
ring vehicle, now being made by Fox Films
at their Coast studios under direction of
Alfred E. Green. Ben Bard is cast as the
"menace." Marie Mosquini plays the part
of Miss Gaynors sister. Doris Lloyd is cast
as a patient old maid stenographer in the film.
• * ♦
Collings to Direct "Alex, the Great"
Pierre Collings, who has been signed by
F.B.O. to adapt "Alex the Great", has been
assigned to direct this production
» » « *
Sandow in "Primitive Justice"
Sandow. Pathe's dog star, is on location
at Lake Arrowhead, in the San Bernardino
mountains, for scenes in "Primitive Justice."
The human cast includes James Pierce Helen
Lynch, Lee Shumway, Whitehorse, Edward
Coxen and Thomns F. Brooker.
• • •
Barrymore in Swanson Film
Lionel Barrymore has been loaned to the
Gloria Swanson company to play the role
of the missionary in "Sadie Thompson," her
latest starring vehicle. He is under con-
tract to the M-G-M studio.
• ♦ •
Mitchell Completes Dog Film
Howard Mitchell has completed direction of
"The House of Courage" starring Ranger,
the dog.
The Biggest Mistake
An Industry Can Make
Is to Take
Its Trade Papers
For Granted
An Industry Does
Not Support Its
Trade Papers — The
Trade Papers Support
Their Industry
THE
Tuesday, July 5, IS
DAILY TIPS WHICH HEAN OOUABS FOB SUOWMCN
"Casey at the Bat"
(Paramount)
Large cut-out of Beery with bat
in hand and hat cocked on one side
of his head got a ride over town on a
truck. This truck was used primar-
ily for advertising a college baseball
game. The cut-out was perched atop
the truck and got more attention
than the baseball signs. It was taken
to the ball field on the day of the
college game and prominently dis-
played before the game and between
the fourth and fifth innings. — Mon-
tague Salmon, Rialto, Macon, Ga.
"The Collegians"
(Universal)
Arranged tie-up with local news-
paper, giving silver loving cup to
most popular athlete in town, and a
full-page hook-up on eacli of the ten
episodes, with eight local merchants
participating. Coupons printed in
newspaper were good for 5 votes
each. Theater also gives coupon for
five votes with each ticket of admis-
sion during showing of each episode.
The athlete receiving most votes on
each chapter to be presented with
special prize by one of the merchants.
The athlete receiving majority votes
over entire series to receive trophy. —
Edw. J. Hiehle, Hippodrome, Mar-
ietta, O.
and billboard stands were placed ad-
vantageously within a radius of 25
miles. In dressing the exterior,
likenesses of Charley Murray and
Chester Conklin were used in pro-
fusion.— Arthur C. Himmelein, Plaza,
Sandusky, O.
And T hat* s That
"The Scarlet Letter"
(M-G-M)
Baby spot-light was placed in a
window and a slide made of a large
scarlet "A". This window was on
the second floor and the scarlet
"A" was thrown on the side-
walk. This location was in the busi-
est part of the main street. — George
Challis, Wysor-Grand, Muncie, Ind.
"Fashions for Women"
(Paramount)
Department store mailed out 3,000
rotos on the picture and played up
the title in all advertising. The store
also paid for the printing and mail-
ing of the rotos and featured all their
windows with displays on the latest
gowns and evening wraps. — W. S.
Perutz, Lincoln, Lincoln, Neb.
"The Telephone Girl"
(Paramount)
Large telephone cut-out from 24-
sheet was placed in lobby, with smal'
cut-outs of Madge Bellamy and
Lawrence Gray at bottom of tele-
phone. An electric bell was placed
back of the telephone cut-out with
wires running to box office. TIk
cashier rang the bell intermittently
which attracted attention. — F. J. Mil-
ler, Modjeska, Augusta, Ga.
By PHIL M. DALY
'M^ORRIED about summer heat?
»■ Consider the Cadomin, at Cado-
mm, Alta., on the first range of the
Canadian Rockies. The altitude is
5,000 feet, and heavy snowfall is not
uncommon during the summer
months. Pictures are shown the
year-round, because they are the lead-
ing pastime. Action pictures are
most in demand.
Warners will retain baseball hon-
ors for at least another week. Last
Saturday the Warner nine kept its
hold on first place winning from
United Artists by default. Pathe is
a close runner-up and Fox is third
in the league. First National,
United Artists and Consolidated
Film Industries follow in order.
"Let It Rain"
(Paramount)
Borrowed 100 feet of three-quarter
inch irrigating pipe such as is used
in overhead irrigation by truck grow-
ers, and placed this pipe about five
feet back on top of the marquee —
making connection with ordinary gar-
den hose. The pipes were placed in
such a manner that the stream of
water shot up in the air and fell
partly in the gutter and partly on the
sidewalk in front of theater. One of
the local merchants paid the cost of
hiring a man to stand under the
sprays of water. This man was dress-
ed in a rain coat and held an um-
brella over his head. Oil cloth pla-
cards on the back and front of the
rain coat read, "Let It Rain" at the
Palace — because you can buy rain-
coats and umbrellas at Ott Clothing
Co." — George Hoffman, Palace,
Lakeland, Fla.
"Three Hours"
(First Nat'l)
Framed pictures were placed at
convenient places about the city, her-
alds and handbills distributed into
busines.s. houses and homes and placed
in automobiles standing at curbs. On
the morning of opening an attractive
front was set up in lobby topped by
a hand-painted sign; below this,
flanked on either side, were stands of
framed pictures and lithographs. —
Jack Rowley, Rialto, Saredo, Tex.
Impressed by the historical lesson
woven into "The Yankee Clipper,"
the Rev. Arthur E. Wathan played
host to 1,000 youngsters at the Mary
Anderson theater, Louisville.
Claude Lee, manager of the Ar-
cade and Omar theaters, Universal
houses at Fort Myers, Fla., attend-
ed the International Kiwanis con-
vention in Memphis, representing
Fort Myers. He is president of the
Kiwams in his home town.
"The Yankee Clipper"
(P.D.C.)
The feature of this campaign was
a parade the day preceding opening.
Led by a steam calliope and two
clipper ships mounted on Reo trucks,
with 17 passenger cars bringing up
the rear, the parade covered the en-
tire business section of Detroit and
created a sensation with the Satur-
day holiday crowd. — Michigan, De-
troit.
"McFadden's Flats"
(First Nat'l)
Cleveland and Toledo newspapers
arc read in and around Sandusky
nearly as generally as Sandusky pa-
pers and as they carried attractive
ads and excellent criticisms the pic-
ture was booked and advertised under
the Plaza's masthead in the San-
dusky newspapers. Window cards
Jersey Theaters in Deal
Toms River, N. J. — Acquisition of
the Park, at Seaside Park, and La-
valette, at Lavalette, has been made
by Hirshblond-Warner Co., which op-
erates the Traco here. The company
purchased the Palace at Tuckerton
recently and has an interest in the
new theater being erected at Highs-
town. The latter opens in spring.
ANSWERS
{The Film Daily
Question Box)
O'Donohue to Write "Gorilla"
Hollywood— James T. O'Donohue,
has been signed by Edward Small to
write the script of Ralph Spence's
mystery play "The Gorilla". Alfred
Santell will direct and production will
start August 1. Charlie Murray has
been cast for the role of Garrity.
Strong Writing Fox Scenario
Nantucket, R. I.— Augtin Strong,
author of "7th Heaven," is writing a
scenario at his summer home here
for Fox. It will feature Janet Gay-
nor and Charles Farrell. The story
deals with the Mississippi flood.
1. M.P. Exhibitors' League; 1910.
2. National Association of the
Motion Picture Industry.
3. "Charley's Aunt."
4. Vitagraph.
5. Between five and seven years.
F.B.O. Buys College Story
Winning story in F. B. O.'s college
scenario contest is called "Operator
X C P' A" and was written by
George S. Lybecker, a student in the
School of Photoplay Composition at
Columbia. The story wifl be used
as a vehicle for Tom Tyler or Bob
Steele.
Casting "South Sea Love"
Hollywood — William Le Baron is
assembling the cast for F.B.O's
"South Sea Love." It now includes
Allan Brooks, Patsy Ruth Miller and
Harry Crocker. Ralph Ince is the
director who will do all exteriors on
the bank of the Santa Ana River in
southern California.
Rupert Hughes to Title New Film
Hollywood — Rupert Hughes, author
of "The Patent Leather Kid" which
First National just finished with
Richard Barthelmess as star, will title
the picture.
"'CHANG^ is a
great picture,
by all odds
the finest
of its type.
"It is vital
and irre-
sistible.
"It moves along
with swing
and tempo
straight to
its dramatic
goal/'
— Motion Picture News
i
Produced by Merian
Cooper and Ernest ^
B. Schoedsack
Another big reason
PARAMOUNTS 100%
PROGRAM is an abso-
lute necessity in 1927' 8 1
:!^€>HEWSPAPER
p/'FILMDOM
ALL THE NEWS
ALLTHE TIME
VOL. XLI No. 4
Wednesday, July 6, 1927
Price 5 Cents
Help !
f
THE keeper turns his back
and they're out again. A
mag-nificent big industry
momentarily loses its collective
head and everybody starts run-
ning around in circles. The pro-
ducer, looking regretfully over
his shoulder, sees his field of
contemplated roses yielding an
abundant crop of wild oats. His
mode of living must be radical-
ly changed. Economy. The
stars, directors and writers, all
highly paid specialists, are
asked to accept cuts. They are
thunderstruck. Can it be that
this river of gold, unlike Tenny-
son's brook, will not run on for-
ever, getting deeper and wider
at each new turn? Distributors
strike off a trial balance and find
less than four per cent net re-
turn on a year's intensive effort
with millions in\olved. Column-
ists and cartoonists find the sit-
uation one of intense merriment.
Bankers shake their heads in be-
wilderment and the general public,
the backbone of the entire industry,
wonders what it's all about. Why?
Because a business expediency, not
even remotely resembling a crisis, is
spread all over the front pages of
our newspapers and magazines in-
stead of being handled over the desks
of those involved.
Publicity
The industry will continue to pros-
per through the help of honest, clean
publicity. Notoriety of the kind it
now is receiving not only is harm-
ful but borders on childishness.
There are enough honest-to-good-
les.-i business men in this business,
ind that includes every branch, to
settle the question in short order.
-Vfter all, it is not a question of
iheories. Here for once is a prob-
■m revolving around clear, cold
licts. Art is a tremendous thing but
t cannot outtalk the balance sheet,
^or once there should be executive
essions with press agents barred.
The Backbone
Some shortsighted ones have be-
:ome pessimistic over the present
.ituation. The extreme opposite
hould be the case. The backbone
f this business is the exhibitor. His
imsiness is prosperous. That the pro-
[lucer, in his playful whirl, should pay
ore to make a picture than he can
{Continued on Pas/! 2)
1927-28 PRODUCT TO
COST $159,600,000
Eighty Per Cent Will be
Made at Coast Studios,
Survey Shows
Los Angeles — Producers through-
out the United States will spend
$159,600,000 on 2,433 pictures for
1927-28, according to a survey by
"The Los Angeles Herald," whicli
revealed that 80 per cent of this out-
put will be made in and about Holly-
wood. Coast studios will spend
$128,000,000 of the 1927-28 budget.
State right organizations are ex-
pected to contribute -500 films to the
1927-28 schedule, while 11 major dis-
tributors list 479, of which 3.U are
(Continued on Page 5)
theaterbIdingboom
under way in detroit
Detroit — Theater building is boom-
ing in Detroit, with the Kunsky en-
terprises leading the parade having
three houses under construction or
planned. The company, dominant
factor in the local field and allied
with Publix, is building at Royal
Oak, Birmingham and Redford.
Fox is building a 5,000-seat house
at the corner of Montcalm and
Woodward, and United Artists has
under construction a 2,000 seater on
Bagley Ave., opposite the Michigan.
Henry S. Koppin, who heads Wood-
ward Theaters, will add a house un-
der way at Gratiot and Six Mile
(.Continued on Page 5)
Third Meeting of Schine
Managers Held at Utica
Utica, N. Y. — Announcement was
made at the third territorial conven-
tion of Schine Enterprises, of the
appointment of Harry E. Long as
managing director of the chain,
which now numbers 105 theaters.
"Buddy" Hooton vias appointed di-
rector of publicity.
A policy of "The Public be
Pleased" was adopted at the meet-
(Continued on Page 5)
Pickford to Entertain Delegates
Hollywood — Women delegates at-
tending the Oakland convention of
the National Federation of Business
and Professional Women's Clubs will
be guests of Mary Pickford at the
Pickford studio.
22 Branches Throughout U. S.
Planned by Fulton Company
Seeks 4 to 1 Ratio
The Association of the German
Film Industry will endeavor to
change the German kontingent,
according to a Berlin dispatch
to "The New York Times."
The present kontingent system
operates on a one to one basis
and the German trade seeks to
alter it so as four American
films will be admitted to Ger-
many for every German picture
brought to the United States.
The new plan is intended as
an inducement to American dis-
tributors to buy more German
product.
ORGANIZING OE PLAYERS
CONTINUES AT STUDIOS
Hollywood — Decision of some im-
portant producers to seek other means
of cutting studio overhead, rather
than reduce star's salaries, will in no
way alter plans of the Actors' Equity
Ass'n to organize motion picture
players. Conrad Nagel is chairman
of the newly-formed film section of
.■\ctors' Equity.
All producers agreed to defer ac-
tion until Aug. 1. Meanwhile, Para-
mount, M-G-M and Warners have
decided to completely abandon pro-
posed reduction.
Action of M-G-M reversing its de-
(Continued on Page 4)
Whiteman Signs $528,000
Contract with Publix
Paul Whiteman and his band will
play Publix time for 44 weeks, for
which they will receive $528,000.
Whiteman's share is understood to
be $264,000. The contract becomes
efifective in September.
The $12,000 a week agreement pro-
vides that Whiteman appear at any
Publix house, although most of his
time will be played at the Paramount.
In the event of traveling, Publix will
pay transportation costs.
The contract is understood to in-
volve the largest amount ever paid
for theater music of any kind.
National Expansion Pro-
gram of Equipment Firm
is Outlined
Chicago — Twenty-two branches
will comprise the network of supply
houses which is to girdle the nation
under expansion plans of the E. E.
l-ulton Co., according to President
C. H. Fulton. The program will
liring competition to the equipment
field on a national scale.
Refinancing of the company has
Ixen completed, with capital increased
to §500,000 to permit the expansion.
The company now has offices here
and branches at St. Louis and In-
dianapolis. Plans are being com-
pleted for New York, Atlanta and
San Francisco offices, with branches
to be opened subsequently at Phila-
delphia, Boston, Pittsburgh, Cleve-
land, Milwaukee, Detroit, Kansas
(Continued on Page 5)
DECISION IN EEW DAYS
ON PARAMOUNT CASE
Washington Bureau of THE FILM DAILY
Washington — While one New York
newspaper is printing a report that
the decision in the Paramount case
is "in", inquiry by THE FILM
DAILY at the offices of the Federal
Trade Commission indicates that no
decision has been reached.
The commission has the Para-
mount action under advisement and
is to hand down its decision in the
next few days. With most of the
points at issue already disposed of,
there is remaining only the questions
of the block booking and theater
ownershi'^. The latter is regarded as
having been disposed of by the Su-
Ijrcme Court in the Eastman case.
Probe Commission
St. Louis — Investigation of
trade abuses in this territory,
including alleged bicycling,
contract changing and side
agreements, has been com-
pleted by Film Boards of
Trade. Steps now are being
taken to remedy existing evils,
with the special investigator
soon to report his findings in
New York.
THE
DAiur
Wednesday,
July 6, 1927
Vol. XII No. 4 Wednesday, July 6, 1927 Price 5 Cents
Help!
f
lOHN W. ALICOATE
Publisher
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York, N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday,
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel : 'Phone,
Drexel 7000 and Washington 9794. London-
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London, W. I. Pans
— La Cinematographic Francaise, 5, Rue
Saulnier.
Financial
There were but a few trades to mark the
exchange of film issues yesterday. Of these,
Paramount common, was the most active, turn-
ing over 10,200 shares at a i/^ rise in price.
Fox Film "A" attracted a good deal of at-
tention by its spurt of 2i.^ points, as did East-
man, with a leap of VA-
(.Continued from Page 1)
sell it for to the exhibitor is not
the exhibitor's business. What he
wants, and prays for, are pictures
he can buy at a price to enable him
to resell them to his patrons at a
profit. That this readjustment has
not come long ago is a mystery.
Now that it is here, it is the part of
wisdom for everyone involved to ap-
proach it with sincerity and an un-
derstanding of its true relationship
to the industry's progress. It is our
modest opinion that when it is all
over everyone — producer, star, dis-
tributor, director, financier and writ-
er— will be a trifle more proud of
his industry and its ability to con-
duct its own affairs in a business-
like manner.
ALICOATE
Quotations
(These quotations are as of
High Low
*Am. Seat. Vtc
♦Am. Seat. Pfd
♦Balaban & Katz
*Bal. & Katz Vtc.
Eastman Kodak 160 156%
*FiIm Inspect
•First Nat'l Pfd
Fox Film "A" 56 54
Fox Theaters "A". 15 54 15
*Intern'l Project
Loew's, Inc iWi 5154
*Metro-Gold. Pfd
*M. P. Cap Corp
Pathe Exch.' "A".. 38'/^ 38
Paramount 95 93%
Paramount Pfd 117 117
tParamount B'way. 98J4 98^
ttRoxy "A" 27 25
ttRoxy Units 30 27
ttRoxy Common... 8 7
Skouras Bros 40 39
**Stan. Co. of Am. 67^ 67
Trans-Lux Screen . 5 5
Univ Pict. Pfd.... 100 100
•Universal Pictures . .
Warner Pictures... 16J4 14
Warner Pict. "A" 25 20
Friday)
Close Salcn
47
46
6354
7314
160
100
56
15 54
10
5m
255«
954
3854
95
117
9854
1,100
3,600
800
3,166
400
10,200
100
3
67 54
5
100
30
16
22?4
100
130
3',566
7,600
• Last Prices Quoted t Bond Market
** Philadelphia Market tt Bid and Ask
When you think of
INSURANCE
you are thinking of
S T E B B 1 N S
Specialists in Motion Picture
and Theatrical insurance for
the past twenty years
Arthur W. Stebbins & Co., Inc.
1S40 Broadway N. Y. C.
Bryant 3040
New Universal Managers
in France and Belgium
A. Stein will have charge of Uni-
versal activities in France, according
to N. L. Manheim, in charge of the
foreign department. Stein formerly
managed in Belgium and is succeed-
ed in that country by M. Bourland,
who recently resigned from United
Artists.
60 on Release List
First Division Pictures, of which
Harry Thomas is president, has con-
cluded negotiations with various state
rights organizations to distribute 60
features during 1927-28 in the metro-
politan district, Greater New York
and Northern New Jersey.
The program includes 12 from
Gotham, four miscellaneous "supers",
six Imperial Prod., six First Division
pictures, eight from Rayart, 12 from
Chadwick and six of the Famous Au-
thors series.
Mayor Kills "Blue" Measure
Grinnel, la. — Mayor W. G. Ray
cast the deciding vote defeating the
measure when the council was dead-
locked on the question of Sunday
shows. Further campaign for a
"Sour Sabbath" is expected.
"Sour Sabbath" for Chariton
Chariton, la. — Sunday shows are
prohibited here under an ordinance
passed by vote of three to two. It
had been thought that the Sunday
show issue was dead.
Bacon in Sennett Comedy
Hollywood — Irving Bacon has been
assigned the role of casting director
in Mack Sennett's current revival of
the bathing girl comedy with many
new recruits to the Sennett beauty
division.
Keaton on Location
Hollywood — Buster Keaton and his
staff are on location for his next
United Artists comedy, a story of
steamboat life. Keaton is accompan-
ied by Charles Reisner, director,
Harry Brand, general manager of
the unit, Carl Harbaugh, head of the
scenario department and Fred Cabou-
rie, technical director.
Raymeiker to Direct Banks
Hollywood — Herman Raymaker
has been signed to direct Monty
Banks' next Pathe comedy, "An Ace
in the Hole".
Seidelman Sails for Europe
J. H. Seidelman, assistant manager
of Paramount's foreign department,
is aboard the He de France bound for
Europe. He will remain away several
weeks.
Exhibitors Ignore Complaints
Detroit — Verdicts against four ex-
hibitors who ignored the complaints
against them, were returned by de-
fault by the arbitration board. A
fifth showman was decided against
when he failed to appear before the
board in his own defense, submit-
ting, instead, a letter to the board,
which failed to forestall judgment
in favor of the exchange.
F. P. (Canadian) Buys Regina House
Regina, Sask. — Famous has secured
the Regina. It will be managed by
Pete Egan, who also manages the
Capitol.
Masters in Charge in Canada
Toronto — Haskell M. Masters, for-
merly of New Haven, has been ap-
pointed successor to J. W. Berman
as general manager of United Art-
ists exchanges in the Dominion.
Nathanson Buys Australian Rights
M. H. Hoffman, president of Tif-
fany Prod., has closed a contract with
Nat Nathanson, whereby the latter
will distribute Tiffany's 1927-28 pro-
duct in Australia, Tasmania, New
Zealand and the Straits Settlements.
Colleen Moore to Play Hostess
First National will give a tea-dance
to Colleen Moore at the Plaza
Thursday, prior to her return to Bur-
bank. The party is regarded as proof
that Miss Moore and First National
have patched up all differences.
Omaha Tourney Sept. 12-13
Omaha — Sponsored by "Movie
Age" the fifth annual golf tournament
is to be held here Sept. 12 and 13.
Aug. 18 is the date set for the ini-
tial M-G-M newsreel release. Para-
mount News makes its debut on
Aug. 1.
Maude in England
London — Arthur Maude, who has been en-
gaged by British International to make "Pop-
pies of Flanders," and others, has arrived
from Hollywood.
If You Are in the
Market for Any Kind of
MOTION PICTURE
APPARATUS
CONSULT US-AND SAVE
MONEY
SEND FOR OUR PRICE LIST
no West 32"-'St.Mewyoik.N.y.'
Phone Pcnna. 0330
Motion Picture Department
U. S. and Canada Agents for Debrie
y
Equipment Notes
Rayon for Curtain
For the first time, Rayon is being
used as a theater curtain in the new
Roxy. This particular material,
which is manufactured by the Du
Pont Rayon Company of Buffalo, is
known to the trade as Larnese.
The drop curtain itself is not only
a thing of beauty but also conforms
to all the theatrical fire prevention
laws as the material itself is fireproof.
Many attractive color schemes are
created by throwing flood lights on
the light gray background which has
a vivid lustre and reflects the colors.
Von Sternberg to Direct Bancroft
Hollywood — George Bancroft's in-
itial Paramount starring vehicle will
be directed by Josef Von Sternberg.
Paramount has assigned direction of
Esther Ralston's next to Edward
Sutherland. It is untitled and subs
for "The Glory Girl," originally
scheduled for the star.
♦>♦.♦♦.♦♦>♦>♦.♦♦.♦♦.♦•.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦>♦.♦*■>
*vv»v#« ♦♦♦♦>♦♦♦>♦♦♦♦♦ ♦♦♦♦♦»♦♦♦*♦♦♦♦♦* ♦♦♦♦♦♦♦♦>♦>♦#
if
i.i
Floors and Offices
TO LET
218 W. 42nd St.
Candler Bldg. Annex
with film vault privileges
i.i
«
Hello Hollywood
Tremont Film
Laboratories
Will Open a
New Hollywood
Laboratory
On or About
October 15
Harry Glickman
Pres.
Edward Horn
Treasurer
(<
IT CAN BE DONE''
-WME^WMmPmP
INCORPORATED
220 WESr42^ STREET
NEW YORK
PHONE-CHICKERING,2 937
■Ullan.a.ldwn'es>cE:N.mgr ■
NOTE:
keep this
chart for
reference
T
J
HITS OF TODAY
SLIDE, KELLY, SLIDE
TELL IT TO THE MARINES
ROOKIES
LOVERS
TILLIE THE TOILER
FLAMING FOREST
FLESH AND THE DEVIL
WANING SEX
THE RED MILL
TIN HATS
THE TEMPTRESS
CALLAHANS & MURPHYS
JOHNNY GET YOUR HAIR CUT
WAR PAINT
MR. WU
UNDERSTANDING HEART
THE UNKNOWN
TWELVE MILES OUT
AFTER MIDNIGHT
STARS
WILLIAM
HAINES
LON
CHANEY
DANE &
ARTHUR
RAMON
NOVARRO
MARION
DAVIES
COSMO-
POLITAN
JOHN
GILBERT
NORMA
SHEARER
MARION
DAVIES
ALL
STAR
GRETA
GARBO
DRESSLER
& MORAN
JACKIE
COOGAN
TIM
McCOY
LON
CHANEY
COSMO-
POLITAN
LON
CHANEY
JOHN
GILBERT
NORMA
SHEARER
HITS OF 1927-28
You get 4 Haines!
3 Chaneys for you!
3 Dane-Arthurs hooray!
Novarro in a Big One!
Davies 3 big times!
5 Great Cosmopolitans!
2 Gilt-edged Gilberts!
3 from sweet Norma!
She keeps them happy!
More laughs like this!
2 Garbo gold-getters!
More next season!
2 Bigger Coogans!
6 thrilling McCoys!
You can't beat Chaney!
Million Dollar Promotion!
Watch for his first!
Gilbert is Gold!
Yes, 3 Shearers!
t
/FOLLOW THE
DOLLAR SIGN TO
BIG PARADE OF STARS-1927-28
3 CHANEYS 1 SYD
THE
BIG
PARADE
3 SHEARERS
2 GILBERTS
2 GARBOS
1 GISH
3 DAVIES
CHAPLIN
1 NOVARRO
4 HAINES
3 DANE-
ARTHURS
3 CODY
PRINGLES
6 McCOYS
2 COOGANS
5 COSMO-
POLITANS
2 DOG STAR
And Great Specials: GARDEN OF ALLAH (J,.gram)-
THE CROWD (VidoT)-THE COSSACKS (Qilb^rt) -ROSE-MARIE
NAPOLEON - MADEMOISELLE FROM ARMENTIERES- BODY
AND SOUL.
And Junior Features: HAL roach comedies-
Our Gang— Max Davidson — Charley Chase— All Star—
M-G-M NEWS (Twice Weekly) — M-C-M ODDITIES — M-G-M
GREAT EVENTS.
THE
■e^H
DAILV
Wednesday, July 6, 1927 I
Organizing of Players
Continuing at Studios
{.Continued from Page 1)
cision on salary cuts, was announced
by Louis B. Mayer at a mass-meet-
ing at the studio. Mayer said it has
been estabhshed that a uniform ten
per cent cut is wrong and that none
would be instituted. He was assured
the co-operation of the organization
in reducing production costs through
other economies rather than salary
reductions.
Mertz Managing Standard Branch
Detroit — Al Mertz has been ap-
pointed manager of the local Stand-
ard exchange, operated by Harry
Goodman and Jess Fishman.
Michigan's G. M. S. Contest
Detroit — Theater patrons of the
state will be asked to write on "What
Type Picture Seen During Greater
Movie Season Did You Like Best
and Why?" in the essay contest to
be conducted during Greater Movie
Season. The state exhibitor associa-
tion is sponsoring the movement
which gets under way Aug. 14 in-
stead of Aug. 1 as heretofore.
Keystone, Neb. House Collapses
Keystone, Neb. — Weakened by
heavy rains, roof of the new theater
recently completed here, collapsed.
No one was injured.
Gotham and All Star in Deal
Sam Sax, of Gotham has signed
with L. Hyman, of All Star Features,
San Francisco and Los Angeles, to
act as Gotham Coast dictributor for
1927-28.
1000 Pages OS
Information
Free to
FIL M DAILY
Subscribers
Great gag this kiddie
matinee club idea. Club
members who bring say
five new applicants each
Saturday are rewarded
with a box of candy.
Don't forget, the kiddies
of today are your patrons
of tomorrow. Play up to
them.
Artclass In Northwest Deal
Max Weiss, president of Artclass,
has closed with Western Film Corp.,
Seattle, for distribution of the 1927-
28 product in Washington, Oregon,
Northern Idaho and Montana. The
(leal gives Artclass 100 per cent rep-
resentation throughout the country.
De Mille Yacht Burns
Hollywood — Fire completely de-
stroyed Cecil De Mille's private
yacht, the Seward, on July Fourth.
Kingsmore in Charge
Memphis — Howard Price Kings-
more, for many years an executive of
the Loew organization, has been ap-
pointed managing director of Loew's
State and city manager of the re-
cently combined Loew Memphis en-
terprises.
Col. Joy to Address Educators
Seattle — Col. Jason S. Joy, public
relations director of the Hays organi-
zation will address the National Edu-
cational Ass'n convention here to-
morrow. He will talk on "The Rela-
tionship of Motion Pictures and Edu-
cation".
Wisconsin Changing Policy
Milwaukee — Stake shows running
from 30 to 45 minutes with a band
featured is the new policy to be
adopted Sunday at the Wisconsin,
ace house of the Saxe circuit man-
aged by Eddie Weisfeldt.
Omaha Leads in First Nat'l Drive
Omaha — The local First National
exchange is first at the close of the
fourth week in the summer billing
drive. Detroit and Los Angeles fol-
low in the order named.
Lee Due Back Aug. 1
Arthur Lee, head of Artlee Pic-
tures, returns Aug. 1 from England.
He will bring back a print of "Easy
Virtue," made in London by Gains-
borough Pictures and starring Isa-
belle Jeans.
MISAPPR[H[NSION HELD
CAUSING "HOLDOUTS"
Minneapolis — Steps should immed-
iately be taken by producers and dis-
tributors to relieve the misapprehen-
sion declared to exist between buyer
and seller in the picture industry, de-
clares "Greater Amusements" appeal-
ing for "removal of the barriers,"
which are causing exhibitors to
"hold off" in buying films.
"The selling season is on in full
swing, in a sense, and it is very
apparent that it is, in reality, a hectic,
selling season, at best," the publica-
tion declares. "With exhibitor or-
ganizations and trade papers warn-
ing theater owners not to buy in
block, not to buy blindly and to be
careful lest they get 'hooked' on
'sappy' contracts, the result is that
the producer, distributor and exhib-
itor each find himself virtually up
against a stone wall in proceeding
with the year's business schedule.
"Theater owners must know a reasonable
time in advance what product they will have
for their theaters. They must do their buy-
ing with the same intelligence that is re-
quired in other lines, giving thought pri-
marily to the public's wants, with both eyes
focused on the box office. Distributors need
the signed contracts of the independent the-
ater owners to secure a circulation estimate
of product upon which to base the limit of
expenditures and the possibilities of revenue
before they can (or at least before they will)
definitely make up their production cost ap-
propriations.
"Reports indicate that exhibitors are not
making any mad rush to buy the new sea-
sou's offerings and the various companies'
sales representatives are in a quandary, won-
dering what it's all about. Producers and
distributors, in the majority of cases, have
not been very explicit in their announcements
of the season's line up, except as to the ac-
tual number of pictures to be delive^'ed. Dis-
tributors are treading on dangerous ground
by the insertion of too many clauses in the
contract — clauses which make these contracts
anything but uniform and equitable.
"The tendency of exhibitors to hold off
the signing of contracts for new product in-
creases the selling cost many fold, delays
production and creates a generally unhealthy
condition which ultimately effects all branches
of the industry.
"Exhibitors should view and review each
contract and product offered them. When a
salesman presents his proposition he is en-
titled to and should receive serious con-
sideration. For the prospective purchaser to
tell the sales representative he is not inter-
ested is not only unfair but does not serve
its purpose. If something is wrong, in the
exhibitor's opinion, with the contract or pro-
duct offered, the salesman should be made
acquainted with it so he would have some
thing concrete to report to his home office.
In that way only can the exhibitor hope to
effectively rectify any wrongs or abuses in
the contracts or release schedules.
"We believe the solution rests with the
producers and distributors. Because of their
formidable position and their ability to cope
with intricate situations, through their or-
ganization, a speedy adjustment of a danger-
ous barrier is very possible."
Incorporations
Trenton, N. J. — Haramonton Theaters, Inc.
Capital, 1000 shares preferred and 3000 shares
common of no par value. Incorporators: Ed-
ward F. Hodges, Thos. F. Salter, Walter B.
Wilkins.
Boston, Mass. — Palace Theater, Inc., Hav-
erhill, has incorporated with $200,000 capital.
Incorporators are Samuel Jensky, Lawrence,
and Charles Solomon.
Theater Changes
KANSAS
New Theaters
Enterprise — Airdome.
Re-openings
Gamett — ^Cozy.
Changes in Ownership
Dexter — (Opera House, sold to B. F. Meece
by Geo. Krause. Harveyville — Legion, sold
to L. M. Tomlinson by C. R. Hawks.
Idana — Airdome, sold to C. A. Holbdel by
U. B. Kanken. Kirwin — -Electric, sold to
James McFadden by E. L. Delano. May-
etta — ^The Mayetta, sold to Business Men's
Club by C. E. Harrington. Nortonville —
City Hall, sold to Happy Franks by C.
A. Leighton. Overland Park — Overland,
sold to F. K. Hendrix by Ogden & Wel-
don. Springhill — ^Princess, sold to Wm.
tantrall by T. G. Hess. WiUiamsburg—
Cozy, sold to Wm. State Bank by E. Van
Valkenburg.
Closings
Chetopa — Opera House (part time). En-
glevale — Ideal (part time). Garnet — Cozy
(permanent). Norcatur — Liberty (part
time). Tribune — Courthouse (temporary).
Victoria — Rex (temporary).
KENTUCKY
New Theaters
Danville — iStout's.
Re-openings
Stone— The Stone.
Changes in Ownership
Arjay— Caroline, sold to Boyd Fotter by
Virgd York. Burlington— The Buriington,
sold to Eugene Gordon by Geo. Porter.
CapUnger Mills — Powell, sold to Elmer
Boiler by J. E. Hufman. JusteU— Play-
house, sold to F. Williams by G. C. Scott.
Petersburg— Ideal, sold to Eugene Gordon
by Geo. Porter.
Closings
Henderson — Acme. Lexington — Mary Ander-
son (burned). McDowell-^The McDowell.
Maysville — Eastland (temporary). Milton
— Community. Stone — The Stone (tem-
porary). Thomdike — The Thornton.
CORRECTION
Bosco — ^The Bosco, reported as sold ; Troy
Reed still operating.
LOUISIANA
Changes in Ownership
Alexandria — Home, sold to F. A. Blanchard
by Harry Kinney. Kaplan — Casino, sold
to F. De Grauw by Eleazar.
Closings
Amaudville — Royal. RayvUle— Mecca. Rose-
dale — The Rosedale. Wisner — Luzianne.
MAINE
Changes in Ownership
Bucksport — ^Alamo, sold to Graphic Theater
Circuit by A. E. Rosi.
MASS A CHU SETTS
Changes in Ownership
Monson — Roderick, sold to M. Rapalus by
C. E. Denning.
Closings
Somerville — Winter Hill.
MICHIGAN
Changes in Ownership
Bay City— Temple, sold to Steve Albu by A.
Jaffa. Detroit — Buchanan, sold to Wad-
low Bros, by Jas. Fusheanes. De Luxe,
sold to Jos. Cosco by J. N. Robertson.
Grand Rapids — Ritz, sold to G. C. Nichols
by W. T. Liddiard. MUford— Star, sold
to R. G. Hewitt by C. E. Roney.
Closings
Amasa — ^Pioneer (temporary). Coral — Peo-
ples. Detroit — Alabama. Jackson — Emily.
Majfville — Empire.
MINNESOTA
Changes in Ownership
Belle Plaine— State, sold to H. A. Weicks
by H. H. Sisterman. Clarkfield— Star,
sold to Paul Nickelson by A. L. Anderson.
Heron Lake — 'Grand, sold to American
Legion by F. J. Wilson. Monticello—
Lyric, sold to M. Huss by Alex Schwo-
chert. Sherbum — Star, sold to H. J.
Witte by F. F. Witte.
THE
'edncsday, July 6, 1927
'S^<
DAILV
DWLY nPS WHICH K£AW OCXiACS FOC SUOWMtN
"Drums of the Desert"
(Paramount)
A street car was cliartored for five
)iirs to run over all lines in t(>wn.
he outside of the trolley was be-
cked with two large banners ad-
rtisiuR the picture. Four lioys in-
ic the trolley, continuously beat
ni-tonis to draw more attention to
c liallyhoo. A man dressed in In-
an clothes made himself conspicu-
is in the lobby by walking back and
rth and answering questions about
1 e picture. — August Herman,
roadwav. Council Bluflfs, la.
"The Midnight Sun"
(Universal)
A press book stunt gave the the-
cr a story and art display in "The
aily Advertiser." The story au-
>unced that at the request of Miss
a Plante, all local blondes were in-
ted to a special Monday matinee to
hich they would be admitted free,
his matinee got word-of-mouth ad-
;rtising on the picture started and
•eated goodwill toward the theater
1 the part of the blonde popula-
on. — Otto Mantrie, Lyric, Tiffin, O.
"Sensation Seekers"
(Universal)
Secured 30 windows and in each
aced a portrait of a Universal star.
here were no names used with the
ictures only numbers, and the ob-
ct of the search was to locate and
entify as many stars as possible,
rhe Columbus Citizen" publicized
le contest, giving details of the
iarch and telling readers that there
ould be prizes and ten pairs of
ckets for the best answers. The
jntestants also were asked to write
, 100-word essay on "Why I Like
his Star." — Palace, Columbus, O.
1927-28 Product to
Cost $159,600,000
{CoHtinut^ from Page 1)
listed as "program" pictures, 102
"specials" and 40 in the roadshow
class.
Compared with the 80 per cent to
be made in Hollywood, New York
can boast of but 11 per cent of all
I)ictures made in the U. S., while nine
per cent is produced elsewhere.
The survev further states that
S125.000,000 of the total $1,500,000,000
invested in the industry is invested
in Los .-Xngelcs and Hollywood. Mo-
tion pictures lead the 25 basic indus-
tries of California, with a weekly
studio payroll of $1,000,000 and 25,-
000 employes.
"TilHe the Toiler"
(M-G-M)
Entertained 500 stenographers at
'breakfast matinee" which began
6:30 o'clock Monday morning.
ot only were the girls the special
jests of the theater, but immediatc-
afterward they were entertained
breakfast at a rathskeller, follow-
g which they were taken for a brief
de about the dow-ntown section in
ur huge double-deck buses, each
enographer being taken to a point
ithin a few blocks of her office,
ut the stunt over with the assist-
ice of "The Atlanta Georgian" and
•>unday American," with which the
;-up was made. The first story of
e affair broke a week before the
ite set for the "breakfast matinee"
id every day afterwards the paper
Irried feature articles. — Thomas H.
.mes, Grand, Atlanta.
Harry L. Franklin Dead
I Hollywood — Harry L. Franklin,
rector, died suddenly at his home
■re. Franklin has been in the di-
,ctoral field in Hollywood for the
.st eight years and has worked for
ost of the big producers.
Theater Building Boom
Under Way in Detroit
(Continued from Page 1)
and also is building at Wayne. Mich.
C. H. Miles is preparing to open
his Oriental on West Adams. Rob-
ertson Theatrical Enterprises will
build a new theater on Shafifer Road.
The Wetzmans are building a new
theater on Linwood at Davison.
Joe Cosco soon will open a new
theater, the Granada, at West War-
ren and Junction.
A Detroit architect is drawing plans
for a house on Shoemaker avenue.
Architect Morton H. Ingall is draw-
ing plans for a new theater costing
$150,000 at Seven Mile Rd. and De-
quindre for George Flucksa. Archi-
tect J. G. Kastler, 524 Dime Savings
Bank building, is drawing sketches
for a house at Mt. Elliott and Davi-
son.
A new theater is under way at Max-
well and Harper, said to be leased
to the Orient owners.
Plans are being drawn for the
Pontiac Hotel Corp., for a new the-
ater and hotel in Pontiac costing
?1. 500.000.
A new theater is reported for For-
est and Chene Sts.
There are at least a half dozen
other theaters either in course of erec-
tion or being planned in and around
Detroit.
A Little
from ''Lots''
By RALPH WILK
ALAN CROSLAND and Bernard
Randall held a re-union Satur-
day night at the Knickerbocker the-
ater. Alan dropped in to see Ber-
nard in "Honeymoon Lane" and fol-
lowing the show, came back stage.
Bernard has appeared in several
Crosland productions.
* ♦ *
Broadway looks normal again,
now that Joe Lee is back from Hol-
lywood.
* * «
Lenora Korenstein of the Para-
mount Long Island studio will see
some new "locations" next week. She
will leave Saturday on a cruise to
Nova Scotia and points north. She
and Mrs. David Sarecky will be pas-
sengers on the S. S. Iroquois, which
will be making its maiden trip.
* * *
Mona Palma is back from Holly-
wood.
* * *
Edward H. Griffith and Lois
Wilson held a re-union in Hol-
lywood. Lois, who worked in
"Another Scandal", which was
directed by Griffith, is appear-
ing in "Alias the Lone Wolf",
which Griffith is directing.
Third Meeting of Schine
Managers Held at Utica
(Continued from Patje 1)
ing by 25 students of the Schine
managers' school. Local managers
at the meeting included Sim Allen,
Moses Leaventhal, Robert Newkirk,
while out-of-towners were Gus
Lampe, Little Falls; L. J. Carkey,
Herkimer; George Chest, Canajo-
harie; Elmer Alarue, Cobleskill:
Adrian Ford, Norwick; M. Schuts,
Dolgeville; Fred Grer, Gloversville.
Moss' Long Beach Theater Burns
B. S. Moss' Castle, located on the
boardwalk at Long Beach, was dam-
aged by fire which started from fire-
works used in a Fourth of July cele-
bration on the beach.
22 Offices Planned
by Fulton Company
(Continued from Page 1)
City, Omaha, Dallas, Jacksonville,
Washington, Denver, Seattle, Min-
neapolis, Los Angeles and New Or-
leans.
In addition to the branches, the
company will maintain sales repre-
sentatives at Oklahoma City, Des
Moines, Salt Lake City, Portland,
Albany, Buffalo, Baltimore, Char-
lotte, Tampa, Memphis and Cincin-
nati.
Tie-up has been made to supply the
following ten circuits and subsidiar-
ies: Publix, Loew's, Stanley, Univer-
sal, Publix-Saenger, Wesco, Kunsky,
B. F. Keith and Saenger Amusement
Co.
Fulton's statement makes no ref-
erence to the connection between the
company and the circuits, other than
the negotiations to supply and serve
their various houses. However, it is
uderstood that these companies have
acquired a 50 per cent interest in the
company.
Simpson Dies in 'Frisco
San Francisco— Ben Simpson, 54,
identified with local exchanges for
the past 15 years, died at his home
here.
Blumstein Remains with Capital
Abe Blumstein will not join M. &
S. theater chain, but will continue
with Capital exchange, he stated yes-
terday.
"The most
exciting
moment
in motion
picture history!"
— 'Netv York
Herald
Tribune
Produced by Merian
Cooper and Ernest
B. Schoedsack
"CHANG
ought to be
shown in
every thea-
tre in the
country,"
— Exhibitors
Daily Review
A Paramount Picture
— of coursel
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;!^€> NEWSPAPER
o/^FILMDOM
ALL THE NEWS
ALLTHE TIME
VOL. XLI No. 5
Thursday. July 7, 1927
Price 5 Cents
In the Mail Bag
APPARENTLY the situa-
tion as regards union la-
bor and the exhibitor is
reaching a state, unless soon
remedied, that may become
chronic. The theory behind la-
bor organizations is basically
sound, but only insofar as it
has flexibility to adjust itself
amicably to the economic prin-
ciples and their fluctuations of
the industry it represents. In
the general move toward econ-
omy it is not unlikely that the
unions will be asked to do their
share. That the labor shoe is
beginning to pinch the exhibitor
foot is manifested in the growing
number of letters we are receiving
almost daily. The writer of the fol-
lowing communication is a Middle
West exhibitor of standing and repu-
tation for square-shooting. He says
in part: "The salaries of musicians,
operators and stage hands have been
increased beyond the point of reason
and every circuit and independent
theater owner is struggling under a
tremendous addition to their over-
head which unless adjusted, will re-
sult in an acute situation."
No Meeting Ground
"There has been no agency," he con-
tinues, "to which, on this all impor-
tant matter, so far as the theater own-
er is concerned, he could lean for rep-
resentation, advice, co-operation or
assistance. In many cases the thea-
ter owner is practically helpless and
fore* ' to pay wage scales and accept
cone which are entirely incon-
sistent and impossible as related to
present operating situations. Not only
ire they receiving more pay than op-
erating conditions will absorb, but
their demands, if not adjusted to the
satisfaction of all concerned, will lead
to serious differences from which no
Dne can benefit."
Fairness
There is no questioning the fact
that here is a situation which needs
prompt and efficient attention. Idle
:alk will accomplish nothing. It
nust be approached in an under-
standing and sympathetic manner by
)oth sides. Get out the figures. Pre-
ent them to the respective Union
Mational Headquarters. Chart the
:ntire country. There is no more
iloquent argument in any contro-
rersy than facts.
ALICOATE
Coincidence
Coincident with the T.O.CC.
mass-meeting which seeks to
devise means to meet the situa-
tion caused by "alarming over-
head," a number of companies
plan to meet July 14, to outline
proposed reduction of distribu-
tion costs. Practically all of
the major companies are sched-
uled to be represented at the
distributor meeting. No indica-
tion has been given of the man-
ner in which reduced distribu-
tion costs will be sought, but
a general pruning throughout
the nation is anticipated.
MISBRANDING ABROAD
DRAWS riREfROM HAYS
Foreign producers, taking advan-
tage of the preference expressed by
the public for American films, are
misbranding their pictures and selling
European-produced pictures in India
as American productions. Will H.
Hays says, is indicated in advices
from Delhi, India, which te'I ^* the
protest of a mob against "^wuerican
film."
Dispatches from India report a
demonstration by Moslems against
"Moon of Israel" which is named in
cables as being an "American film".
"An outbreak occurred in a the-
ater in protest against historically cor-
rect scenes," said Hays. "Cables
(Continued on Page 2)
T.O.CC. Mass Meeting to
View "Alarming Overhead*^
Film Rentals Expected to Be Under Fire at Gathering
to Be Held Here July 14
Mounting operating costs, which are declared to have reached an alarm-
ing figure, with no appreciable increase in bo.x office grosses, will be dis-
cussed at a mass-meeting to be held July 14 at the Astor, sponsored by the
Theater Owners Chamber of Commerce.
In announcing the forthcoming event, which it says pro ..ises to be the
most important conference of exhibitors ever held ,' i the Metropolitan
zone, the organization hints that the chief topic c;' discussion will be film
rentals. Other subjects to be discussed are: higher overheads, high-powered
selling methods, keener and ruthless circuit competition and a constant
falling off in receipts.
"The buying season is here,"— the season which means so much to
theaters for the coming year, says the organization's statement, "and with all
prospects of a crucial year, the T.O.CC. is asking for a get-together —
a parley to see where they are going.'
$2,500,000 UNIVERSAL
NOTK Off [RED TODAY
An issue of $2,500,000 Universal
Pictures Co., 22 year 6 per cent
notes at 99J4 to yield approximately
6.35 per cent is being offered publicly
today by Dillon, Read & Co. and
Shields & Co. The proceeds of this
financing are to be used for general
corporate purposes.
Data made public in connection
with the offering outlines a steady
record of progress on the part of the
company, as indicated by figures for
gross and net income.
(Continued on Page 2)
Metropolitan theater owners, it is
understood, are protesting against
rental increases they say are de-
(Continued on Patje 8)
U. S. Case Against Paramount
to be Dropped, Capitol Hears
F. N. Confirms Row with
Colleen Moore Settled
First National yesterday confirmed
settlement of differences with Colleen
Moore. Amicable adjustment was
made and the star will continue mak-
ing product for the company accord-
ing to her present contract "as soon
as she takes a much needed rest."
Miss Moore will spend at least two
weeks vacationing following her ar-
rival in Hollywood. Her husband,
John McCormick, will supervise her
productions. The couple are to be
guests of the company at a tea dance
this afternoon at the Plaza.
Washington Bureau of THE FILM DAILY
Washington — Dismissal of the
government's complaint against Para-
mount, will be ordered by the Fed-
eral Trade Commission which al-
ready is understood to have made a
decision in the long-drawn out case.
The commission's findings are to be
made public within a few days.
Finishing touches will be put on
the case during the week, it is antici-
pated, with the commission now meet-
ing daily in its efforts to clean up
loose ends in the action, which be-
gan three years ago. The commis-
sion is eager to clean the slate for
the summer, and on Tuesday held a
(Continued on Page 8)
STEfffS ON WARPATH;
ATTACKS fllM RENTALS
Minneapolis— W. A. Steffes, head
of the Northwest exhibitor associa-
tion, is "on the warpath" again. This
time, he is out with a scathing at-
tack on what he terms mounting film
rentals, pointing out to his member-
ship in Minnesota, North and South
Dakota, that exorbitant operating
costs must be curtailed.
He contends there has been a les-
(Continued on Page 8)
Battle at Eugene ?
Eugene, Ore. — Wesco is un-
derstood to be considering in-
vasion of Eugene, a Universal
stronghold. Several sites are
under consideration and a de-
cision is -xpected momentarily.
Although Universal practi-
cally controls this town, the
company is said to be ready to
build another new house prep-
aratory to Wesco's invasion.
Another report has it that
Wesco is negotiating for pur-
chase of houses in Salem, Ore.
The Guthrie theaters, Elsinore
and Oregon, are mentioned in
connection with this deal. Wes-
co and Universal now are en-
gaged in a building and acquis—
tion Race in western states.
THE
•^^
DAILY
Thursday, July 7, 1927
&THE
tf/FILMDOH
Vol. XLI No. 5 Thursday, luly 7. 1927 Price 5 Gents
lOHN W. ALICOATE
Publisher
Published daily except Saturday and holidays
at 16S0 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York, N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday,
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel : 'Phone,
Drexel 7000 and Washington 9794. London-
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London, W. I. Pan?
—La Cinematographic Francaise, 5, Rue
Saulnier.
Lou Anger Predicts
2,000,000 More Fans
Los Angeles— At least 2,000,000
new patrons will be made in the
United States and Canada during
1927-28, predicts Lou Anger, vice
president and general manager of
United Artists' theater circuit, who
recently arrived here after having
spent six months in various key cities,
on a survey of conditions.
"This country and Canada are far
from being overbuilt so far as pic-
ture theater seating is concerned,"
Anger states.
Since the inception of United Art-
ists' circuit one year ago, 14 houses
have been purchased or are under
construction in key cities. The total
cost of these structures and sites, he
says will approximate $43,000,000.
Brenon Here Tomorrow
Herbert Brenon and his "Sorrel
and Son" company arrive in New
York tomorrow. The unit departs
for London Friday night to film ex
teriors.
Misbranding Films
Draws Fire from Hays
^Continued from Page 1)
from London state that 'Moon of Is-
rael' is an American picture.
"This production, which was shown
in New York City last week, was
produced by the bascha Film Com-
pany of Vienna. It was made in
Austria from a story written by H.
Rider Haggard, an English author.
"Americans had nothing whatever to do
with its production. 'Moon of Israel' is
known on the Continent as one of the best
of the Austrian productions. The American
rights are owned by F. B. O., an American
company. Why it is designated in India as
an American production I do not know, un-
less it was falsely branded by persons who
wished to take advantage of the popularity
of American pictures. Either that, or the
report charging the riot as due to an Ameri-
can film may be another evidence of the
organized effort to discredit American films
in certain countries because of their popu-
larity.
"There is, of course, no thought of sing-
ling out American films for governmental
discrimination in India. The British gov-
ernment, I am sure, has no such plan in
mind. To offer as the cause of a riot that
an Austrian-made film of a story by a great
English author is an American film is going
to rather great lengths. Great Britain's ex-
perience in Australia is proof of the status
of American films.
"Last year the Australian censors rejected
12.5 of the American pictures and 16.66
per cent of the British pictures. In the
first three months of 1927 the Australian cen-
sors rejected 9.2 of American pictures and
47.8 of British pictures.''
Fox Newark House Starts Shortly
Work on Fox's $5,000,000 Newark
theater is scheduled to start in the
immediate future.
Derr Back from Coast
E. B. Derr, F.B.O.'s treasurer, re-
turned to New York yesterday after
a stay of three months in Hollywood.
Jackson, Minn., Exhibitor Injured
Jackson, Minn. — Frank Matuska,
owner of the State, was severely in-
jured when a team of horses, which
he was driving, bolted.
Walker and Gilbert in Columbia Film
Hollywood — Johnnie Walker and
Eugenia Gilbert head the cast of Co-
lumbia's "The Swell Head," produc-
tion on which commences in about a
week.
"Moon of Israel" Got Good
Break on Broadway Run
"Moon of Israel," which last week played
the Roxy, received universally favorable com-
ment from critics, and enjoyed good business
at the theater netting $99,200, according to
"Variety."
"U" Opens Atlanta House;
Reopens State, Milwaukee
Newest in the chain of Universal
theaters is the Madison at East At-
lanta, Ga. The house cost $100,000
and will be operated by Naborhood
Theaters Corp., subsidiary, which
also controls the Ponce de Leon.
Fairfax, at Eastpoint, Ga., and the
Empire, George Ave., Atlanta, Hear-
ing completion.
Universal's State in Milwaukee ha'^
reopened, following extensive remod-
eling and redecorating.
The "U" chain now covers 19
states and two foreign countries, in-
cluding Arizona, Arkansas, Califor-
nia, Florida, Georgia, Indiana, Iowa.
Kansas, Massachusetts, Missouri, Ne
hraska, New York, Ohio, Oklahoma
Oregon, Texas, Virginia Washing-
ton, West Virginia and Wisconsin.
Germany and Switzerland are the two
countries abroad where Universal has
houses.
Sells New England Rights
Golden Dist. Corp. will distribute
1927-28 product of First Division
Pictures, a deal having just been
closed by Jesse J. Goldburg.
if
if
J?
Floors and Offices
TO LET
218 W. 42nd St.
Candler Bldg. Annex
with film vault privileges
$2,500,000 Universal
Notes Offered Today
{Continued from Page 1)
Gross operating income of the com-
pany, and net earnings after all
charges except Federal income taxes,
during the past year are stated as
follows:
Gross Operating
Year Ended Income Net
Nov. 11, 1922 $17,635,138 $1,069,709
Nov. 10, 1923 20,735.519 1,455,065
Nov 8, 1924 22,779,924 2,035,011
Nov! 7, 1925 24,823,526 2,125,978
Nov. 6, 1926 27,621,762' 2,114,707
Such net earnings available for in-
terest charges on these notes in 1926
amounted to |2, 114,707, or more than
14 times interest requirements, on
these notes, amounting to $150,000
per year.
The balance sheet of the company
as of November 6, 1926, without giv-
ing effect to this financing, shows
current assets of $10,724,616, current
liabilities of $2,999,436 and net work-
ing capital of 17,725,180. These
Notes will be followed by preferred
stock now outstanding with a par
value of $4,612,600, and common
stock having a present market value
of approximately $7,500,000, giving a
total equity junior to the Notes in
excess of $12,000,000.
It is stated that Universal films
are distributed each week to an aver-
age of 10,000 theaters in the United
States and Canada. Foreign distri-
bution of the company's films is ef-
fected largely through a foreign or-
ganization consisting of 94 film ex-
changes owned through subsidiaries
and covering most of the civilized
countries in the world.
Universal controls under lease nine
first-run theaters in important cities
in the United States. It is also close-
ly affiliated with Universal Chain
Theaters, which through subsidiaries,
controls or has a substantial interest
in more than 300 theaters . spread
over the entire country.
Fabian Acquires Interest in Rivoli
Co-partnership interest in the Ri-
voli at Rutherford, N. J., has been
purchased by Stanley-Fabian from
Harrv Hecht's Rutherford Amuse-
ment Co. William Waldron remains
as manager.
Cohens Building a 4,000 Seater
Detroit — Lew and Ben Cohen are
erecting the Hollywood at Ferdinand
and Fourth Sts., "to seat 4,000. The
house will be the largest in suburban
Detroit and second largest, in the
city, ranking next to Kunsky's Mich-
igan. The Cohens will operate.
AMALGAMATED
VAUDEVILLE AGENCY
Attractions for
Picture Theatres
Standard Vaudeville Acts
1600 Broadway, New York City
Phone Penn. 3580
Magnascope Inventor in New York
Lorenzo del Riccio, responsible for
the Magnascope enlarged screen pro-
cess which is used by Publix The-
aters, has arrived from Hollywood
to prepare new projection effects for
the "Wings" showing at the Criterion.
Sunday Pictures Win
New Haven Battle
New Haven, Conn. — Following a
bitter struggle, Sunday films were
legalized yesterday by the aldermen,
with a minority exhausting every ef-
fort to have the question submitted
to voters in a referendum vote. The
measure was adopted by a vote of
20 to 7. One feature of the bill which
will affect exhibitors is the proviso
that Sunday admissions cannot be
any higher than that of evening
week days.
Price Leaving Hays Office
to Join Fox Movietone
Hickman Price is resigning from
the Hays organization to join Mo-
vietone, it is reported. He has been
in charge of the association's fire
prevention work. Jack Connolly, for
years Hays' Washington representa-
tive, recently resigned to join Fox.
Neither Price or the Hays office
could be reached last night for a state-
ment.
M.P.T.O.A. Meet Postponed
The administrative committee of
the M.P.T.O.A. scheduled to meet
yesterday, will confer on July 19.
1000 Pages OS
m Information
Free to
FILM DAILY
Subscribers
Lofs ^Gt down to cases/
A week ago we ^ave you the
list of early profit pictures
on the
FOX PRODUCT
LINE-UP for 1927 ^ 1928
Now examine the first ^
I^loased in August
NEED
WE SAY
MORE
THAN --^^
t''*^^
TheWoi-ld's
^; Greatest Motion
1 Picture ,^
V
■^
l\
prosentod by
WILLIAM FOX
^
EDMUND LOWE-VICTOR. MaAOLEN-DOLOI^ES DEL R!0
FR.OM THE STAGE TR.IUMPH BY
LAUR.ENCE STALLINGSand MAXWELL AN DER50N
RAOUL WALSH pr-oduction
i
/
mmmh
A BOX
OFFICE
STAR IN
A BOX
OFFICE
PICTURE
WILLIAM ^OY:. presents
BLANCHE SWEET
Flaming Drama
of the New
West and Its
Old Passions.
With
WARNER BA)CTER
MARY MVVLLISTER
Story by
Adela Rogers st.johns
Scenario by
Cefltrude Orr
JOHN GRIFFITH WRAY
PRODUCTION
L.
I
Next Week
\ t
ifi
4 to he announced for September
including
i
with
in
in
it;
pa
n
ill
DOLORES DELRIOanrfVICTORM^^LAGLEN
RAOUL WALS H ^-^roclaction
Again we say
' GREAT TRUTHS ARE QUICKLY STATED!
FOX Has The Vroduct for 1927-28
52 DRAMATIC PRODUCTIONS
Loves of CARMEN
including
EAST SIDE, WEST SIDE
2 Girls Wanted
The Comedian
Luna Park
None But The Brave
Pajamas
The Unknown Beauty
The A La Carte Girl
Paid To Love
The Escape
Soul of Passion
Holiday Lane
French Ankles
Silk Legs
Widow-in-Law
and
The Joy Girl
Silk Hats
Come to My House
The Blonde Panther
Balaoo
Atlantic City
Hangman's House
Singed
A. W. O. L. (temp, title)
Sugar Daddies
The Girl Downstairs
Honeymoon Dreams
The Girl From Havana
14 WESTERNS with TOM MIX and BUCK JONES
and in addition
WHAT PRICE GLORY
s
Greater Profit Pictures
rmm
Member, Motion Picture Predt'cers and ,I)istrj()!iJ.ors of America, Inc. — Will H. Hays, President
.
J
'hiirsday, July 7, 1927
DAILV
LAST MINUTE DEVELOPMENTS IN
THE INVESTMENT FIELD AND THE
DAY'S QUOTATIONS ON FILM ISSUES
Financial
HOW BANKERS VIEW MOTION PIC-
TURES—WEEKLY RESUME OF IN-
DUSTRY'S FINANCIAL STRUCTURE
1 85,000,000 ESTIMAK
S RENTALS PAID YEARLY
Film rentals paid annually by
lore than 15.000 theaters of the
'nited States approximate §185.000,-
30. it is estimated by the Edward
;. Smith Co.. which handles hnanc-
ig for the Stanley Co. of America,
entals are determined by supply and
eniand but the large circuits usually
re sold on contracts from the cen
al office, it is pointed out.
"Good roads, to the bigger cities,"
;ates a circular issued by the com-
any, "are killing the small country
novies' to the advantage of the in-
ustry as a whole. Total number of
;ats constantly is increasing. Today
lere are more than 500 picture
Duses each of which cost over $1.-
W,000. Of the 50.000,000 who attend
very week, over 34.000.000 use some
300 houses."
Paramount Not Financing
Bank loans incurred by Paramount
ri account of the larger film inven-
ries, will be liquidated in the or-
Inary course of business when the
Inis in inventory, not now produc-
ig revenue, are released. This spikes
iport that the company was con-
•mplating some new financing.
INCORPORATIONS
Hartford. Conn. — American School Films,
c, has incorporated with capital of $100.-
0. F. H. Liticoln of Hartford is at the
ad of the new company.
EDWARD B.SMITH
&C0.
Members New York, Fhiladdfhia
and Boston Stock Exchanges
Corporate
Financing
Philadelphia
New York Boston
Intake $1,264,000,000
Los Angeles — Picture fans
pay 81,264,000,000 at the box
office every year, according to
"The Los Angeles Herald",
which figures the average paid
admission is 35 cents. "The
Herald" states that 567,000,000
is spent every 12 months by the
industry on advertising and en-
graving, and 51,192,000,000 is
the estimated annual amount of
profit on films, including de-
preciation. Seventy per cent
is the average annual percent-
age of profit.
Approximately $375,000,000
is invested in films, stories and
costumes, according to the
publication's survey, and the
total investment in the industry
reaches 51,500,000,000. Annual
weekly attendance at theaters
showing pictures is estimated
at 70,000,000.
Loew's Net for 12 Weeks
Ended June 5 at $1,517,245
Loew's. inc.. reports for 40 weeks ended
Tunc 5. 1927. net profit of $5,404,899 after
depreciation and taxes, equivalent to $,S.09 a
share earned on 1,060.820 no par shares of
stock. This compares with $5,244,193 or
$4.94 a share in 40 weeks ended June 10,
1926.
Net profit for 12 weeks ended June 5. 1927.
was $1,517,245 after above charges, etiual to
$1.4.'! a share against $1.6.^4.719 oY $1.54 a
share in 12' weeks ended June 6. 1926.
Consolidated statement for 12 weeks ended
June 5. 1927. compares as follows:
1927 1926 1925
Oper. profit.. $2, 11 8.041 $2,066,901 $1,284,600
nepr.& taxes 600.796 432.182 291.760
Net profit.. $1.5 17.245 $1,634,719 $992,840
Consolidated income account for 40 weeks
ended June 5. 1927. compares with 40 weeks
ended June 10, 1926, as follows:
1927 1926
Operating profit $7,662,264 $7,820,229
Depreci.->tion & taxes.. 2.257.365 2.576.036
Net profit $5,404,899 $5,244,193
Quotations
•Am. .Seat. 'Vtc.
•Am. Seat. Pfd. . . .
•Balahan & Katz . .
•Bal. & Katz Vtc,. .
Eastman Kodak. . . .
•Film Inspect
♦First Nat'I Pfd...
Fox Film "A'*
Fox Theaters 'A".
•Intern'l Project...
T.oew's. Tnc
•Metro-Gold. Pfd..
M. P. Cap. Corp.. .
Pathe Exch. "A"..
Paramount
Paramount Pfd. . . .
Paramount B'way..
ttRoxy "A"'
ttRoxy Units
ttRoxy Common...
.Skouras Bros
"Stan. Co. of Am.
Trans-Lux Screen.
Univ. Pict. Pfd...
•L'niversal Pictures
Warner Pictures...
Warner Pict. "A"
Rieh T.ow
163'/. 160'/
S7ii
16
52
'85^
40 '4
98
98'/
25
28
8
39
67
5^
100
U'A
2m
SS'A
'm
38
■94^
98 !4
23
25
f>'A
39
66.^
5
985^
16
22Yi
CIn.e
47
46
63'4
73 '4
162'.Vi
4!4
100
57«
15J4
10
52
2SV»
39J4
98
117
98V^
39
67
5
100
30
1654
23.5/8
Sale*
1,800
8.500
700
1.166
5.800
10,700
600
40
800
2,100
• Last Prices Quoted t Bond Market
•* Philadelphia Market tt Bid and Ask
Operating Ratios Indicate
Need for Realignment
The nuition picture dollar is some-
what out of alignment, and a read-
justment "undoubtedly will build the
basis for a broader prosperity in
which every group concerned will
share," observes Earle E. Crowe in
"The Times."
"Some of the typical motion-pic-
ture dollars at the end of 1926 indi-
cate the nature of the possible read-
justment" he writes. "Loew's Inc.
reported gross income of $62,209,579,
and operating expen.ses of $51,088,
747, leaving net profits before de-
preciation of §11,119,832. The oper-
ating ratio figures out at 82 per cent,
the expenses, including theater and
office building, film distribution, amor-
tization of films, film advertising and
share of rentals.
"M-G-M, the manufacturing unit
of Loew's, showed a better operating
ratio. Gross was $4,594,161 and ex
penses, $3,076,540, giving an operat-
ing ratio of 67 per cent.
"Universal Pictures ran somewhat
higher. The gross was $27,663,012
and expenses $25,741,921, or a ratio
of 92 per cent. The expenses in-
cluded cost of sales, selling and
branch expense and general and ad-
ministrative expense.
"What the normal operating ratio
for a picture company, fully rounded
out. should be is difficult to estimate.
All of the foregoing ratios can prob-
ably be reduced without impairing
efficiency, and the result should prove
of interest and benefit to the stock-
holders."
M-G-M Net Profits for
12 Weeks Total $1,136,490
Profit of M-G-M Corp. for 12 weeks ended
June 5, 1927, was $1,136,490 after expenses,
liut before federal taxes.
Income account for 12 weeks ended June
5. 1927, follows:
Gross profit $2,476,784
Operating expenses 1,504,020
Operating profit $972,764
Other income 163,726
Profit before federal taxes $1,136,490
Theatre Brokers
WE
Buy — Sell — Lease
Promote — Finance
Motion Picture Theatre Anywhere
Sofferman Bros. fine.
1560 B'way New York City
Phone Bryant 3607-8-9
I'aris, Tenn. Ilal I, Laurence has applied
for a charter and will incorporate a company
for $100,000 to build a theater here.
-Salisbury Beach. Mass. — Harold F. Hum
phrey has opened the Surf on Broadway.
THE
Paramount Famous Lasky
LONG ISLAND
STUDIO
Is Notf available for Rent
We will consider propositions
for leasing, in whole or in part.
Write, phone or call.
THEO. C. YOUNG
Paramount Bldg., Chickering 7050
WE FINANCE
Production
Theatre Building
Equipment Accounts
or any other activity in
the Motion Picture Business
Motion Picture Capital Corp.
(Capital nn<l surplun over 82,1IU0,0(>0
FRANK R. WILSON, Pres.
51 E. 42nd St. New York City
WILLIAM E. LAUER & CO.
Members N. Y. Stock Exchange
1560 BROADWAY, N. Y. C.
W. AUERBACH. Manager
Tel. Bryant 1780
Qive Up Orders Accepted
MAIN OFFICE
50 BROADWAY, N.Y.C.
Tel. Hanover 3350
For Theatre
Mortgages and
Insurance
HAROLD
J.
COHEN
201 W.
49th ST.
N. Y. C.
EDWARD
G.
JOSEPH
CIRCLE
0206
9964
THE
Thursday, July 7, 1927
DAILY TIPS WHICH MEAN DOUAGJ FOQ SUOWMEN
"The CoUegians"
(Universal)
Ran a full page in the "Tonkawa
News" to state that the theater, a
local jewelry store and the Hart
Schaffner and Marx dealer, were
seeking to determine the most popu-
lar athlete in the three schools. The-
ater gave silver loving cup, the
jeweler a watch and the haberdasher,
a suit of clothes to the winning ath-
lete. To make sure that the contest
was well taken care of in the paper,
one of the judges was a member of
the staff and the other two faculty
men from the schools. — Tom Blair.
Rialto, Tonkawa, Okla.
"A Kiss in a Taxi"
(Paramount)
■ Rigged up mechanical device
showing a couple kissing in a taxi.
The display was constructed out of
beaverboard and resembled the back
part of a taxi. The back window
was so constructed that it showed
the couple in silhouette form. The
mechanical device was so arranged
that the couple would kiss at irregu-
lar times and this fact made it more
realistic than if they were kissing
at regular intervals. — James H. Mc-
Koy, Rex, Spartanburg, S. C.
"Redheads Preferred"
(Tiffany)
Ran a Red Head Week during
showing of admitting all red-headed
girls free. A story announcing this
fact broke in "The Post-Inquirer"
and in a very short time an array of
titian-haired young ladies were on
hand for the free show. During the
evening performance caused a slight
delay in admitting the young ladies
until a crowd gathered; then every-
one passing knew that "Redheads
Preferred" was the featue attraction
— Hippodrome, Oakland, Cal.
Ledoux Sues World Realty Co.
Omaha— Suit for $25,000 and re-
lief regarding a lease of property on
which the Empress now stands, has
been filed by Wilfred Ledoux, presi-
dent of the New Empress Theater Co.
against World Realty Co., Samuel
Goldberg and the Brandeis Invest-
ment Co. Plaintiff alleges that after
he began negotiations for sale of the
house to Loew's four years ago, he
was approached with a proposition
by World, which he accepted. He
retained half of the capital stock, he
alleges, and Goldberg took over the
other half. On July 5, 1925, without
his knowledge, alleges Ledoux World
obtained from the investment com-
pany a 99-year lease on the theater
lots for erection of a new building.
If this project is carried out, the cap-
ital stock of the Express company
will be depressed and worthless, he
alleges. Defendants caused the Em-
press theater to be closed last
April 20.
Florida, N. Y. House Name Changed
Florida, N. Y.— Name of the
Lentke has been changed to Weed's
Hall.
U. S.-Paramount Case
to Be Dismissed
(^Continued from Page 1)
secret meeting at which the Para-
mount case was up for consideration,
but yesterday members refused to
comment on the meeting.
The Eastman Kodak decision,
handed down by the Supreme Court
is held to be controlling with respect
to the charge against the company
in connection with theater ownership
and operation. With that phase of
the case seen as definitely removed,
the entire decision hinges on the
question of block booking. How-
ever, it is predicted here that the
block booking charge will be dis-
missed as being merely a form of
wholesale selling, and generally prac-
ticed in the film industry.
Steffes Takes Warpath
to Attack Film Rentals
(.Continued from Page 1)
sening of public interest in film en-
tertainment, despite which distribu-
tors are demanding higher film rent-
als. Picture production and rentals
will have to bear the brunt in re-
plenishing coffers of the big com-
panies, depleted by theater activities,
he stated.
"The selling plan of the big companies is
to get more money for their product than
heretofore by dangling before your eyes the
big specials, but don't forget they want your
'right eye' for them.
"WJiy let them use the big pictures at
'bait' to hook you for the balance of the
product, the merit of which you don't know a
thing in advance?
"Now if all the companies adhere to the
selling policies as outlined for this year and
get away with it, next year all they will use
is an order blank to read 'I, the Exhibitor,
hereby agree to allow the Blank Film Co. the
right to furnish 52 pictures for my theater
at a rental price of blank dollars.'
"Don't be misled by the thought that your
competitor will get a certain product if you
don't concede the demands of the distribu-
tor. Rather than take on an unfair deal that
is not going to give you a break, let your
competitor take it over and let him bear the
brunt of the loss.
"This letter and advice is not only ad-
dressed to the owners of theaters in the
smaller towns, but I am particularly appeal-
ing to the theater owners of all key cities in
this territory, and particularly the Finkelstein
& Ruben of Minneapolis and St. Paul, be-
cause if we don't watch our step, there will
be no motion picture theaters operated by the
independent exhibitors after this year. If
the large producing companies, who own cir-
cuits of theaters, are successful with the plan
they have in mind as it relates to selling,
theaiter owners will be glad to give up their
theaters gratis before the end of the year in
place of receiving a fair price for them."
June Mathis at A.M.P.A.
The A.M.P.A. has June Mathis as
its guest at its weekly meeting today.
To Honor Valentino Memory
London — Admirers of the late Ru-
dolph Valentino are organizing a
"memorial service," to be held in one
of London's largest theaters.
W. G. Carmichael Promoted
Atlanta — W. G. Carmichael, sales-
man, has been appointed manager of
the local United Artists' exchange.
And That's That
By PHIL M. DALY
SELLING itself is the big job of
every theater and how the Im-
perial, Universal-Brody house is ful-
filling that job and so getting a real
play. When Edwin Paddock, organ-
ist, was married recently, the doors
were thrown open and everyone in-
vited to attend. Neighborhood mer-
chants sent gifts, and turned the af-
fair into a big party.
In honor of his admission to the
bar, E. L. Cole, secretary of the At-
lanta Film Board, was presented
with a wrist watch. He has been
studying law and attending lectures
five days of each week during the
last two years.
Cecil B. De Mille is now a firm
believer of that age-old adage: "It
never rains but it pours." Immedi-
ately after his yacht suffered $30,000
fire damages, robbers entered his
home in Hollywood and made off
with several jewel cases containing
several thousand of dollars worth of
valuables.
Walter Davis, mxtnager of the
Metropolitan, Winnipeg, recently
staged a dinner party with 100
guests to celebrate the winning of
the managers bonus contest for
Class "B" Theaters in the Famous
Players Canadian chain. The "Met"
has shown exceptional progress
during the past six months.
TOGG Mass Meeting
to Gonsider Rentals
{Continued from Page 1)
manded by distributors, as well as
other factors of overhead, including
the wage scales they must meet un-
der their contracts with the unions.
Many of them are understood to
have been holding out on buying
film, pending a meeting of the kind,
which may map a program of con-
certed action.
More Boards Aid
Indianapolis — Partial report of the
Film Board on benefit performances
for Mississippi flood sufferers shows
that 63 theaters in this territory rais-
ed $8,003. Gratis donations of film
totaled $923.
Philadelphia— More thah $16,883
was contributed by 121 theaters to
the Mississippi fund. Exchanges do-
nated film having a rental value of
$2,006.
Omaha — Final report from the
Omaha board reveals that 64 houses
gave $5,012 to flood sufferers. Value
of free film donated by exchanges
was $1,322.
Buffalo — With but four theaters to
hear from, the Buffalo board has re-
ceived $14,201 from flood benefit per-
formances. Distributors supplied
film valued at $2,025.
"CHANG'S
beauty, thrills
and forcibleness
hold audiences
spellbound/'
— N. Y. American
"One of the
tremendous
i
»
successes
of the year«
— Cinema Art
"We congratU'
late Paramount,
all exhibitors
and the public
who will see
this magnificent
offering/'
— Motion
Pictures
Today
Produced by
Merian Cooper
and Ernest B.
Schoedsack
One of 20 Big Specials in
PARAMOUNT'S 100%
PROGRAM
Ici
rAemfSPkPilt
^yPILMDOM
ALL THE NEWS
ALL THE TIME
^OLw X,LI No. 6
Friday, July 8, 1927
Price 5 Cents
Michigan
rHE Wolverine State is re-
sponsible for a good many
things tending toward
rogress and prosperity in these
Jnited States and, looking
tirough the finder of filmdom's
fficiency camera, we see no
reater manifestation of motion
icture organization prowess
lan the Michigan M.P.T.O.. of
hich H. M. Richey is the ef-
cient pilot. The accomplish-
lents of this organization in
thibitor behalf is an open book,
hat exhibitor organizations can in
ict accomplish things has been
■ov-ed by Michigan time and time
?ain. Just now they are engaged in
•omoting a Greater Movie Season
, their own. It will start about the
iddle of August. Elaborate plans
e in work. Actions speak louder
an words. Michigan is a self
irter.
Dr. Riesenfeld Prescribes
Short subject orphans have no
Iter foster parent than Dr. Ries
feld. soon to become impressario a'
Colony for Universal. He says'
"Here is a wonderful field, just
aiting to be plowed. Its possi-
lities are limitless. There is no
;Kular scheme of action to be
►Ilowed, as is the case with the
ature film. The actors mav be
achines or fish or paper dolls.
here may be an intensely dra-
atic plot or no plot at all. Short
,bjects can be something more
an a means of clearing out the
use for new audiences. They
n be the gems of screen produc-
)n just as some of the shorter
Drks of De Maupassant and
'ilde are the gems in literature,
d the nocturnes of Chopin the
ms of music. Here, by the way,
^pther field opens its way to the
?rt film producer. He has at his
posal the works of the masters
literature, to put on the screen
heir life stories, too. He can
n the great scientific problems
it are being solved from year to
ir, or he can depend on the fer-
imaginings of his own brain."
nd this likable doctor, with his
s of good friends, has cured many
k program. He knows what he's
■jUng about.
*i ALICOATE
EIGHT HOUR DAY NOW
mmmt players
700 Joining Equity Adopt
Code They'll Seek to
Force at Studios
Hollywood — An eight hour day
heads the list of demands formu-
lated by 700 players at a secret meet-
ing when the entire assemblage voted
to join the motion picture branch of
.\ctors Equity. The organizing
work is a precaution against further
threats of salary slashes, and a re-
taliatory move to strengthen the po-
sition of the players.
Players attending the meeting had
not intended definitely to join Equity.
No formal announcement was made
by those behind the movement and
neither were handbills or other print-
ed matter distributed, prior to the
session.
Working conditions about studios
will be greatly affected if demand
(Continued on Page 6)
VANDALISMCAMPAIGN
ISCtlARGmNSEAmE
Seattle — Police here are seeking
two vandals who wrecked the Flor-
ence, 512 Second Ave., in a vicious
attack with blackjacks, rope, acid and
crowbars, in what John Danz, owner
terms is the climax to a systematic
campaign of terrorism, to which his
'ocal houses have been subjected for
'he last five years, as a result of labor
disputes.
The two janitors on duty were
(Continued on Page 6)
Pardington Here Staging
Presentations for Publix
Jack Pardington. formerly general
manager of West Coast Theaters.
Los Angeles, and with Publix on the
West Coast, will produce presenta-
tions for Publix in New York.. He
shows at the Paramount and is work-
ing on others.
Toronto Seeks Meet
Toronto — Efforts are being
made by Toronto members of
the M.P.T.O.A. to bring the
1928 convention of the national
exhibitors' unit to this city.
Civic officials are cooperating.
1 80 Houses in F. & R.-Saxe
Pool Reported Completed
Schine's Ohio Move
Gloversville, N. Y.— There
are 20 Ohio theaters in the
Schine chain of 112 houses.
They were secured through
taking over of an Ohio circuit
name of which is not divulged.
The purchase marked the firm's
first bid for power in the Ohio
territory, where it is mapping
an extensive expansion pro-
gfram. Theaters in a number
of important western New
York cities also are planned.
The Schine firm is allied with
Universal.
EARLY RUMBLINGS IN
ANNUAL LABOR ROW
Early rumblings of impending dif-
ferences between theater owners and
musicians, operators and stage hands
are beginning to be heard in various
sections of the nation. In some cen-
ters it is expected that these will
develop into a roar before Sept. 1
rolls around when in many sections
working agreements between these
crafts and theater owners are to ex-
pire.
Washington, faced last year with
(Continued on Page 6)
Optimism as Southern 111.
Coal Strike Nears End
St. Louis — Although the confer-
ence between the coal operators and
miners in Chicago failed to bring
about a settlement of the coal strike
in southern Illinois a more optimis-
tic tone is noted in that section.
The inside tip is that there will be
a peace pact signed within the next
few weeks on a basis that will save
the miners chieftains from embarass-
mcnt and send the men back to work.
It is known that the Illinois oper-
ators have no desire to starve out the
miners or to break up their union.
Thev only desire a wage scale and
working agreement that will enable
them to compete profitablv with the
mines of Kentucky and West Vir-
ginia.
Edmund Ruben Seen Head
of Alliance; Denial
Deal Is Closed
Milwaukee — Pooling of interests of
Saxe Amusement Enterprises and
Northwest Theaters CFinkelstein &
Ruben) has been consummated, de-
spite repeated denials that the deal
has not passed beyond the prelimin-
ary stage. It is expected, however,
that formal announcement that the
merging of the Milwaukee firm with
the Minneapolis circuit will be
forthcoming at the annual convention
to be held July 12, 13 and 14 at Min-
neapolis. A number of Saxe execu-
tives are slated to attend the three
day convention.
Around 180 theaters are represent-
ed in the pool, now reported closed.
Saxe has around 45 theaters operat-
ing or under construction throughout
Wisconsin, while F. & R. has about
135 in Minnesota, North and South
Dakota and western Wisconsin. Ed-
mund Ruben, son of I. H. Ruben,
who with M. L. Finkelstein founded
(Continued on Page 12)
COMPETITION SEEN AS
SPEEDING ALLIANCE
Milwaukee — Steps for alliance, un-
der one control, of Saxe Enterprises
and Nortjjwest Theaters, long con-
sidered a logical step, are declared to
have been speeded by recent develop-
ments in the Milwaukee and Min-
neapolis territories where the two
firms operate.
The Saxe firm, it is said, has been
particularly eager to complete the al-
(Continued on Page 12)
WESCO IS LINKED WITH'
POOLING Of CIRCUITS
Dispatches from Los Angeles,
printed exclusively May 24 by THE
FILM DAILY, reported dickering
between Wesco (then West Coast
Theaters) and Northwest Theaters
(Finkelstein & Ruben) in a move to
bring the Minneapolis chain into the
growing West Coast circuit.
(Continued on Page 12)
THE
■i^m
DAILY
Friday, July 8, 1927
Vol. XLI No. 6 Friday, luly 8. 1927 Price 5 Cents
lOHN W. ALICOATE
Publisher
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher ; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York, N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday,
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel : 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London, W. I. Pari?
— La Cinematographic Francaise, 5, Rue
Saulnier.
Financial
The Exchange did a land office business
on Paramount common, and when the dust
of activity cleared away, 65.400 shares had
changed hands. In the melee the stock drop-
ped a point. Fox Film lost a point and a
fraction on a turnover of 1,400, and Pathe
remained firm on a trade of 3,100.
Quotations
High
Low
Close
Salea
♦Am. Seat. Vtc. . .
47
*Am. Seat. Pfd. . .
46
•Balaban & Katz .
63 '4
....
♦Bal. & Katz Vtc .
7354
Eastman Kodak. . .
164!/$
160
160
1,500
Film Inspect
3
3
3
100
*First Nat'l Pfd..
100
Fox Film "A"
57 '4
56
56
1,400
Fox Theaters "A"
15 '4
15'4
15!4
100
*Intern'l Project. . .
10
Loew's, Inc
52''4
51^4
■=\v%
366
Metro-Gold. Pfd. . .
25'/5
25 '4
2 5 '4
100
M. P. Cap, Corp. . .
8 '4
8>4
8>4
200
Pathe Exch. "A"..
40 '4
3 8 '4
39;-^
3,100
Paramount
98
96 '4
97
65,400
'Paramount Pfd. . .
117
Paramount B'way.
98'^
98 '4
98 '4
3
tlRoxy "A"
25
22
ttRoxy Units
2614
23/2
ttRoxy Common...
7-4
6'/2
Skouras Bros
39
39
39
**Stan Co. of Am
67
66
66
*Trans Lux Screen
5
♦Univ. Pict. Pfd...
100
Universal Pictures.
3i
31
31
100
Warner Pictures..
17
17
17
200
Warner Pict. "A".
23J4
23
23^^
700
* Last Prices Quoted t Bond Market
♦♦ Philadelphia Market tt Bid and Ask
Nevo Theaters
Ocean City, Md. — Thomas N. Conoway has
opened the Capitol.
Pismo Beach, Cal.— W. W. Ward is build-
ing a theater at Dollivei- and Pomeroy Sts.
O. C. Williams is architect. William Lane
has been awarded general contract.
Eugene, Ore. — Heilig Theater Circuit will
soon start construction of a $150,000 theater
on a site not yet determined. It will seat
1,700 and be ready early in the fall.
Fordyce, Ark. — L. D. Swadford has opened
the Amus-U, costing $30,000 and seating 530.
Industry's Dominance in
Production Stressed
This is the fourth of a series of
articles on "The M. P. Industry as a
Basis for Bond Financing," re-
printed from a booklet prepared by
Halsey, Stuart & Co., one of the
leading banking houses interested
in motion picture financing.
In motion picture production Amer-
ica is not only an outstanding leader
in the world today, but dominates
the world market as in practically no
other line of enterprise. We supply
90% of the motion pictures con-
sumed abroad, reaching more than
seventy foreign countries. In re-
turn, this foreign market contributes
as film rentals something like $75,-
000,000 per annum, estimated by some
authorities to be approximately 25%
of the total income of the production
end of the American industry. The
importance of this immense foreign
market as a stabilizing element can
hardly be over-estimated, and the
prospects for future growth which
it entails are entirely beyond present
comprehension. The United States
is practically the only country at the
present time whose market possibili-
ties have even been charted, while
competition abroad, as will be point-
ed out later, is not the fearsoine
spectre which it is in many lines.
Approximately 12% of the Amer-
ican motion picture films are pro-
duced in New York City and en-
virons; the rest is practically all
a product of Southern California,
principally of the Hollywood com-
munity. The great concentration of
film production within that small
geographical area is a distinctive fea-
ture of this industry. But that con-
centration constitutes the best as-
surance for the United States that
its present paramount position in
world picture production will be
maintained indefinitely. The history
of other great industries, such as
pottery, meat packing, and steel, have
demonstrated how relatively immov-
able a great production center can be
when once the specialized labor, the
production equipment, and the mar-
keting habits of the people have be-
come centered in, and directed to-
ward, some one locality.
Saxe's Oriental Opens
Alilwaukee — Saxe Bros. opened
the new $1,500,000 Oriental this
week. The house seats 2,500.
Sayre Joins Wesco Northwest Unit
Seattle — J. Willis Sayre, former
publicity director for Jensen & Von
Herberg, is occupying the same po-
sition with the company's successor,
Wesco, Pacific Northwest Theaters.
Butte Collects $1,216 for Fund
Butte — Thirteen theaters of this
territory raised $1,216 at benefit per-
formances for the Mississippi flood
sufferers.
Major Bowes En Route to New York
Major Edward Bowes, managing
director of the Capitol, sailed for New
York yesterday from Paris.
Newkirk Buys Two in Texas
Newkirk, Okla. — The Newkirk
Theater Co. has purchased the Pal-
ace and Cozy.
DON«T ASK!
(The Film Daily
Question Box)
*. m • i<ii> «»»»!<■ »ii» i«ii»ii<i >ii« H
1. What is the definition of the
production term "nigger?"
2. Who is the creator of Educa-
tional's animated cartoon character,
Felix the Cat?
3. What is a spot continuity?
4. What are the approximate num-
ber of houses of the five largest cir-
cuits?
5. What scenarist is known as a
"star maker?"
(Answers will be found on page 6)
New Film Guild
The guild of young people which
has been giving the Saturday morn-
ing matinee for children at the Heck-
scher theater. Fifth Ave. and 104tli
St., under title of the Players, ha;
switched to pictures for the sum-
mer.
New West Coast Bldg. Planned
Los Angeles — Paramount and an-
other unnamed film company will
build a 12-story office building, with
stores, on the north side of the Para-
mount studio tract, at Sunset Blvd.
and Vine St. The structure will be
devoted entirely to offices of picture
companies. Most of the space is un-
derstood to have been rented. Plans
for a theater in the building have
been dropped.
Michaelove on Inspection Tour
Dan Michaelove, general manager
of Universal chain, left yesterday on
a tour of the chain's theaters through-
out the country. He will, be away
about four weeks.
Universal Executives Leave for Coast
Three Universal officials left New
York yesterday bound for Hollywood,
They are Beno Rubel, Laemmle's
personal representative; Lou Metz
ger, general sales manager, and H. M.
Herbel, Western sales chief. The lat
ter two will make a stop at Chicago
and then proceed West, visiting vari-
ous exchange points.
Four Cast in "Drop Kick"
Hollywood — Four feminine roles in
"The Drop Kick", Richard Barthel-
mess' current production for First
National, will be filled by Virginia
Lee Corbin, Alberta Vaughn, Hedda
Hopper and Dorothy Revier.
Finish Artclass Serial
Hollywood — Final scenes of "Per-
ils Of The Jungle," Artclass wild ani-
mal serial were taken this week. The
picture is in the cutting room.
STOCK PROGRAMS
PROGRAM COVERS
For
Moving Picture Houses
Joseph Hoover & Sons Company
Market and 49lh Sl«., Philadelphia, Pa.
St. Louis Stunt Rides
Theater Into a "Jam'
St. Louis — Key stunts, forbiddei
as lotteries in some states, may ge
exhibitors into other difficulties be
side that offered by the law, the Si
Louis Amusement Co. and J. F ;
Brinkmeier, owners and manager
of the Cinderella, and merchants o
the neighborhood have found. Jame
M. Kelly has brought action to com
pel the defendants to turn over ti
him a car he claims to have won ii
a key contest.
Under the plan, with each dollar
of merchandise purchased, was give)
a key, which, if opening any of th
locks attached to chains around tele
phone poles, entitled the purchase
to the prize. Kelly's key opened th
lock of the automobile, but was re
fused possession of the car on clain
that his key was altered to fit th-
lock, which claim he denies. He alsi
had keys which won other prizes.
Raoul Walsh in Swanson Film
Hollywood — Besides directing Glo
ria Swanson in "Sadie Thompson''
Raoul Walsh will appear as her lead
ing man, it is understood. Walsh ha;
not appeared on the screen for tei
years.
Two Baltimore First Runs Dark
Baltimore — The Embassy close<
this week to remain dark for the bal
ance of the summer. Another first
run, Whitehurst's Garden, a combi
nation house, closes July 16.
Staffel Gets Brooklyn House
M. Staffel has taken over the Ne^
Pearl, Brooklyn.
1000 Pages Of i
Information
Free to
FILM DAILY
Subscribers
ji
Tremendous word
of mouth advertising,
reviews like these:
"With the formal opening of 'Chang' at the Rivoli
the public is now given the opportunity of seeing
one of the finest pictures ever made. 1 call it the
most thrilling because it is real, natural, honest
drama. To say that this is the screen classic of the
melodrama of nature is to lay one's self open to
proof. And this I am prepared to do."
— Netv York Evening World
•'This is a movie which will d»light children and
adults alike. It is entertaining, instructive amusing
and a true story, which certainly increases its
human interest value. Its theme is gripping. Of
pictorial beauty, there is plenty. 'Chang's' a mar-
vel movie, nothing else describes it. Everybody
should see it! "
— New York Daily News
" 'Chang' undoubtedly belongs in the category of
great pictures. Nothing in the cinema line to date
can beat this film for novelty, sustained interest
and exciting incident. Nothing can approach it
for suprise. If you are an old picture fan and think
you know what the movies can do, go see 'Chang.'
Go anyway." —Judge
PRODUCED BY
' BQCCCklTCn BW ^
PRESENTED BY
AOOLPH 7UK0R
JESSE L.LASKY
"Instead of presenting this picture as a super
special at fictitious prices the Paramount Famous
Lasky Corp. has put it in at the Rivoli. And
for less than a dollar it is on view to all comers.
So in addition to being the most remarkable film
on Broadway, it is the biggest bargain. Don't miss
'Chang' when it comes to your neighborhood
theatre."
— Cleveland News
35 MORE REVIEWS IN PRESS SHEET
Typical of why
Today they want
"CHANG"!
\Qan
a
amount]
Qicture
PROCRAA^
is an absolute
necessity for
1927- 2rd
Wallops New York
for stupendous
summer gross of
$100,000 at ROXY!
Nailed on the spot
for Kunsky Adams
Theatre, Detroit,
opening July 9th!
Watch for sensa-
tional bookings In
monster shoi^-
men's sw^eep!
GREATER F B O
pulls gigantic sur-
prise with THE
WONDER SPEC-
TACLE OF THE
AGES!
^^rv
0^
m
■''■'i^ft«i
PwduMion Directed bu Michael CurUz:
THE
DAILY TIPS WHICH MEAN OOUABS FOB SHOWMEN
"Convoy"
(First Nat'l)
Print was shipped by air mail from
Portland. The mail plane was met
on the outskirts of the city by a
"convoy" fleet of eight army and
navy planes, which circled over the
city twice, dropping salute bombs
and 150 large parachutes to which
were attached American flags, passes
to the theater, good for any perfor-
mance. These parachutes literally
filled the air over the city and the
streets were black with people run-
ning around trying to snare one.
This stunt garnered front page news-
paper space. The title was painted
on the under wings of each army
plane. Sailors from the navy yard
met the plane at the government
field and took the film to the theater
in two bannered cars. Pictures were
taken of the entire proceedings and
shown in three local theaters. —
United Artists, Seattle.
"The Fire Brigade"
(M-G-M)
Lobby display helped to put the
picture over. Large sign directly
above the box office read, "The Fire
Brigade is great because it contains."
Then followed arrows pointing to
both sides of the lobby where copy
like this was to be found, "The amaz-
ing thrills of Beau Geste," "The
Heart aches of the Night of Love,"
"The laughs of the Kid Brother,"
"The human heart interest of Stella
Dallas," etc. — J. P. Harrison, Hippo-
drome, Waco, Tex.
"Love's Greatest Mistake"
(Paramount)
Got 40 newsboys to wear wear
signs while selling copies of "Lib-
erty Magazine," the signs reading,
"Liberty Magazine Story — Love's
Greatest Mistake — Lincoln Theater."
Heralds with imprint were enclosed
in all "Liberty Magazines" week pre-
vious to showing. — W. S. Perutz,
Lincoln, Lincoln, Neb.
"Orchids and Ermine"
(First Nat'l)
Sold one of the largest nurseries
in the South, the idea of displaying a
few of its rare specimens — orchids.
Two baskets of orchids were placed
in front of a lattice work in promi-
nent spot in lobby. Stills from the
picture were tacked on the lattice
work; also a sign reading, "Those
orchids grown at our greenhouses —
Idle Hour Nurseries — the South's
leading florist — Colleen Moore in
Orchids and Ermine — Rialto Now."
— Montague Salmon, Rialto, Macon.
Ga.
"Adam and Evil" for Cody-Pringle
Culver City — With beginning of
the new picture year in August, the
film comedy team of Lew Cody and
Aileen Pringle will make its initial
co-starring debut in "Adam and
Evil," a farce comedy now being di-
rected by Robert Z. Leonard for
M-G-M.
■c^mi
DAILY
Friday, July 8, 1927
Vandalism Campaign
Is Charged in Seattle
(Continued from Page 1)
bound and gagged while the thugs
wrecked the pipe organ by tearing out
the automatic mechanism and the
keyboard. They then tore and
slashed the drapes and curtains,
sprinkling acid liberally. Then they
proceeded to the booth where the
three projectors were wrecked and
two reels of film mutilated with acid.
Here, as in the case in the auditor-
ium, the vandals displayed a fami-
liarity with equipment, wrecking the
vital parts of the machines. A bag
containing around $60 was carried
off by the robbers.
No evidence against any labor
union was found, with the outrage
attributed to animus caused by the
labor difficulties, experienced at Danz
houses. Despite passage of the re-
cent state law providing severe penal-
ties for such acts, stench bombs have
been scattered in his theaters almost
nightly, Danz declared.
Local Films Successful
Palmerston, Ont.— T. S. Dopfer,
proprietor of the Bijou, is producing
short subjects locally for presentation
in this house exclusively. The pic-
tures have been received enthusias-
tically.
Washington at Boston Closed
Boston — The Washington is closed
for a month for remodeling, necessi-
tated by street widening.
Eskin Heads Supreme Exchange
New Haven — Harry Eskin has
been made manager of Supreme
exchange and the exchange former-
ly operated by E. A. Golden now is
in charge of Lester Tobias and Har-
ry I. Goldman.
Kiddie Shows at Worcester
Worcester, Mass. — The Steinberg
has adopted a plan of a special pro-
gram of all comedy features for chil-
dren every Saturday morning.
Royal in Larger Quarters
Boston — Royal Film exchange, op-
erated by Harry Segal, has moved
into larger quarters vacated by Hud-
son Films, which has discontinued
business, at Church and Winchester
streets.
New Owners at Newport
Newport, R. L — The Casino has
been taken over by Wm. H. Vander-
bilt, Miss Lillian Barrett and Geo. W.
Bacheller Jr. Extensive remodelling
will be followed by reopening with
roadshows and pictures.
New Policy at Hartford
Hartford, Conn. — The State's new
policy is a change twice weekly un-
til Aug. 1. Price top has been dropped
to 35 cents with children ten cents
at all performances.
New Mansfield, Mass. House
Mansfield, Mass.— E. L. & H. L.
White will build a theater on Main
St. from plans by Architect John E.
Kelley of Randolph. Mass.
Eight Hour Day Now
Demanded by Players
(Continued from Page 1)
adopted at the meeting are enforced.
The program adopted declared for a
basic agreement between players and
producers, a standard contract, which
calls for the eight-hour day. The
agreement is said to outline powers
given to both producers and actors,
state the latter's privileges in selec-
tion of plays to which he is assigned,
and provide for other relationships
between both parties. Equity play-
ers would not be permitted to work
on pictures if non-members are em-
ployed.
The eight hour day, if enforced,
will create a drastic change in studio
working schedules. Players now
regulate their hours to studio needs,
and an eight hour day will cause
much confusion and prolong produc-
tion.
Conrad Nagel presided at the meet-
ing. On the speakers' platform were
Ernest Torrence, Wallace Beery,
Charles Ray, Thomas Meighan, Bert
I^ytell, and others.
Other actors, writers and directors
are eligible to Equity membership if
they appeared on the legitimate stage
or received credit for screen perform-
ances.
Officials at the New York head-
quarters of Actors' Equity stated yes-
terday that the Hollywood mass
meeting was the culmination of five
years of effort on the part of Equity
to organize the film folk:. Confer-
ence after conference were held, with
only promises and postponement
heretofore.
Voschell Heads Unit
Universal City — Jack Voschell has
been appointed unit production man-
ager for "The Man Who Laughs",
Universal production to be super-
vised by Dr. Seckeley.
Varconi Opposite Leatrice Joy
Culver City — Victor Varconi, has
been selected to play opposite Lea-
trice Joy in "The Angel of Broad-
way". Lois Weber will direct and
production will begin immediately at
the DeMille studio.
Amateurs Start Production
Rochester, N. Y.— Wilbur O'Brien,
local newspaper critic, and Mrs. O.
K. Tuttle, have the leads in "Fly
Low Jack and the Game," now be-
ing filmed by Community Players, an
amateur dramatic group. Mrs. Har-
old Gleason, wife of the Eastman
theater organist is directing.
Sheffield, Ala., House Planned
SheffiiCld, Ala. — Muscle Shoals The-
aters, subsidiary of Crescent Amuse-
ment Co., has acquired site for a the-
ater here.
Two Closed at Birmingham
Birmingham — The Lyric and Jef-
ferson theaters are closed for the sea-
son. It is reported that the Lyric
will reopen Aug. 22. The Jefferson
will reopen in September, with its
regular roadshow attractions.
Early Rumblings in
Annual Labor Row
{Continued from Page 1)
a fight with operators, sees looming
impending difficulties with musicians,
who are seeking an increase of ap-
proximately 27 per cent in the scale.
Their demands seek to raise the ante
from $67 to $85 weekly. Theater
managers met recently and now are
preparing to resist the demands,
termed out of all proportion to thea-
ter owners' ability to pay.
Kansas City managers, hit by
diminishing box office receipts, face a
series of conferences on demands of
musicians for increases. Their is a
range of increases sought in the va-
rious houses, with a cutting down of
playing time asked.
In Minneapolis and St. Paul, man-
agers are seeking relief from what
they say are the high wages being
paid the various crafts. They are
asking the employes to bear a share
of the decreased grosses at the va-
rious houses. Committee meetings
now are being held and theater own-
ers are stressing that it is imperative
that the musicians revert to the 1925
scale, a reduction of about five per
cent. A similar reduction is asked
of stage hands, while operators are
asked to take a ten per cent and
all crafts requested to make a nine-
month contract instead of the one
and two-year agreements heretofore
demanded.
Little difficulty is anticipated
among the crafts at Cincinnati, where
operators last year lost their strike.
They returned to work at the old
scale after their walkout.
Chicago, Omaha, San Francisco,
Detroit and Dallas are among other
cities where difficulties with the
unions were experienced last year.
There v/ere walkouts at Chicago,
Omaha and Dallas, while last min-
ute compromises averted strikes in
the other cities.
New York theater owners meet
July 14 to discuss ways and means
to offset "alarming overhead." Sal-
aries paid the various crafts will be
up for discussion, it is understood.
Boland Buys at Amityville
M. Boland has purchased the Star,
Amityville.
Nelson Gets Bernardsville House
Bernardsville, N. J. — Judge Henry
P. Nelson, veteran Elizabeth exhib-
itor, has taken over the Liberty here.
ANSWERS
{The Film Daily
Question Box)
1. A Mack screen used to shade
lens.
2. Pat Sullivan. _ '
3. Brief outline of story listing
big scenes.
4. Publix, 800, Stanley-West
Coast, 500, Universal, 325, Keith-
Albec-Orpheum 'around 250, and
Loew's close behind.
5. June Mathis.
#
\y
If
I
»
I
I
lQf28 WILL ICC lOME
FAMIUAH fACES MliyiNG
FI^OM THE R/^NKI OF
EXHIBITOR/. IT*! GOING
TOBEATIUGICYtAi;
FOi; IHOWMEN WHO
TRY TO BUCI4
aniAvA^fA
Gi;cuf}
TME GREATEST VALUER
IN HIITOHY/
3irAt
national
Pictures
\
msm
Tlie (lipivinaiiV Gwmi
wlU^ gef you
45
WEEK-afterWEEK
XTAR HIT/
COLLEEN MOORE JOHNNY NINES
f h c
M o u
Baby Face
Head of The
te of Coembe
and 1 Olh*'
I mCHARD
VARTHELMESS
fhe Little Shepherd
of Kingdom Come
The Nooie
and * olhart
HARRY LANGDON
The Butter and Eea Nan
The Nineteenth Hole
and a Third
MILTON SILLS
Burning Daylight
Just A Sucker
Nan Power
THE POOR NUT
w I • h
Jack Nulhall « Charlie Nurray
ROBER^ KANE
The Golden Calf
Nan and The Noment
A Child in Their Nidst
Harold Teen
rrem CABl ED'S Famout Comic SIrl*
French Pressing
The last two with
Ben Lvon
CHARLIE MURRAY
The Lite of Riley
W i n e F Wo men and Song
Kelly's Kids
Down Went NcGlntv
JL Pair of Sixes
The Lottery Nan
Kid Gloves
KEN MAYNAR
C a M V a
', o v% I A m e r
land T r a i I
of Adventure
Cospe
liTlE DOVl^
American Beauty
The Stolen Bride
Heart of A Follies Girl >
Once There Wat A Princess
DOROTHY MACKAILL
and JACK MULHALL
Lady Be Good
Ladies' Night in a Turkish Bath
Smiler Brother^ Smile
Nan Crazy
MARY ASTOR and
LLOYD HUGHES
The Isle of Romance
Sailors' Wives
bv Warner Fabian
Tell The World
Do It Again
THE PRINCE OF
HEADWAITERS
with lewis Stone
ni?«r MA¥IDMAr% 1017-1S
dontCET
GIGANTIC
/PCCIAL/
KCUP
SET PICTUKES
FIXED STARS
KNOWN CASTS
PICKED DIRECTORS
NODMa Talnadce
In C a m I I I e
COLLEEN MOORE
In Lilac Time
CONSTANCE
TJLLNJLDGE
In Breakfast at Sunrite
Tanlativ*
RICHARD
BARTHELMESS
In The Patent Leather Kid
Hn Alfratf Sanlall Production
A Coerio rilimaufico Production
LOUISIANA
with Blllle Dove
The Shepherd ot the Hills
.r HAROLD BELL
WRIGHT
an aifrod Santoll Production
THE GORILLA
The Private Life of
HELEN OF TROY
with Maria Cordar Lewis Stone
THE NIRACLE
Hai Qalnliardt't t » o c ti • N a k I n «
Sta«o Saaclacio
a Ceoria ritzmaurtca Production
THE ROSE OF
NONTERET
Tantatlva
With Harv Astorr Lewis Stone
and Gilbert ttoland of "Camille
A Ceorca ritzmaurlca Production
an Adaatatlen ot
THE BARKER
Kanron HIcltolion'i alav aroducad
on tlia tta<a bv Cliarlat Wa<nar
WILL ROGERS HILTON SILLS
coot to Contfrass in
A Texas Steer
a Special announcement to bo
made later
16 COI NG TO BE THE
XJESXyear/
IT ^VILL
ma^ke
YOU OR
\9m
YOU
3irAt
national
Pictures
it's not just a questLon of
GOOD BUSINESS
O.FAIILBUSINESS-
irs aquesdonof
CLEANING UP or ,
lOSiNGYOHB SHnnr /
Gnat's how far
FIRST NATIONAL'^
SHOWMAN'S GROUI
outclasses all others/
iT% THE Showdown, on Showmanshijr,
1 ^ IWM decide A
THE
Friday, July 8, 1927
■^tl
DAILY
11
Theater Changes
MISSISSIPPI
Changes in Ownership
Hattiesburg Dixie, f'AA to A. I.clinian by
T. Alston.
Closings
KUm — Palace.
Closings on account of flood, in following
towns :
BeUoni. Cary. Greenville, Itta Bena, Le-
land. Rolling Fork.
MISSOURI
New Theaters
Clinton -Lee.
Openings
Louisiana — La Crosse I.iiniber Co Theaters.
Re-openings
De Witt- City. Jamesport — Walls.
Changes in Ownership
Callao — Strand, sold to H. V. Johnson by
Goiidrich I!ro». Curryville — Opera House,
sold to Warren & Haniinelt. Enden—
Carlile, sold to Sharp & Son by C. M.
Carlilc. Fomfelt — Midway, sold to John
Dohogne by W. E. Ludwig. Frankford
— Liberty, sold to H. Bowen by H. Mus-
grove. Hamilton — Auditorium, sold to W.
J. McBrayer by J. D. Ebersole. Kansas
City — Broadmour, sold to Rialto Theater
Cor^). Macon — Grand, sold to C. D.
Mcadcr by G. C. Craddock. Morehouse
— Tokio. sold to J. H. Fox by H. L.
Fox. St. Joseph — Nickel, sold to Wm. A.
Leucht Jr. by Roy Spurlock. St. Louis —
.Arcade Airdome, sold to Jas. Drake by
W. Thimmig. Knickerbocker, sold to
Hogan & Curley by Goldman & Reber.
Wilson, .sold to B. Castelli by P. Ry-
baski. Springfield — Mulliken and Ritz,
sold to Dr. !<. Zoglin by Stevens & Cook.
Closings
Chadwick — The Chadwick (permanent). Co-
lumbia— Cozy. Darlington — Perry (per-
manent). Fairview — Opera House (part
time). Holland— Sandefur. Kansas City
— National and St. John (permanent).
Kennett — Star. Kingston — Majestic (ten)-
porary). Novinger — Baxter. Rhineland —
Blanton. Richland — The Richland. St.
Louis — Pine Lawn. Senath — Dixie (tem-
porary). Seymoud — Idle Hour. South
Greenfield — I OOF Hall (temporary).
MONTANA
Openings
Antelope — The .\ntelope. Lake McDonald —
I. 'mis. Martinsdale — The Martinsdale.
Medicine Lake — -Golden Rule. Wardin —
The Wardin.
Changes in Ownership
:ascade — Pastime, sold to M. Robins by
If Mattson Ekalaka — Playhouse, sold to
K.l Lake by A. H. Culber. Glendive—
Ktx. Jeffers — Church. Medicine Lake —
Golden liule. sold to J. M. Kiidma bv
.M. Glaenzke. Rudyard— Vjhe Rudyard,
sold to C. J. Morse by Modern Woodmen
of .America. Winnette — Aristo, sold to M.
Dugan by W. F.. Dickson.
Closings
utte — .American (closed by strike). Circle —
Princess. Kalispell — Church. West Yellow-
stone—Rustic, sold to T. Pickens by H. G.
B.irtlett. Wolf Point— Church.
NEBRASKA
New Theaters
otesfield — Opera House.
Re-openings
reneva — Sunbeam.
Changes in Ownership
.insworth — Royal, sold to Rotsford Bros, by
F.. A. House. Benkleman — Lyric, sold to
Edward Zorn by L. L. Hines. Criag —
Opera House, sold to Milton Southwell
by J. M. Bovee. Doniphan — Jewell, sold
to Business Men's Club by Tack Davis
Falls City— Gehling. sold to E. H. Haf-
lich by G. L. King. Indianola— Isis. sold
to Wm. Plourd by O. F. Glass. Miller
—Ray. sold to Bert Miller by Scranton
& Millhouse. Moorefield- Rex. sold to J
W. Van Anken by Chas. Thomas. Omaha
— Garden, sold to F. T. Roach by Frank
Vallery. Lolhrop, sold to M L. Healev
by W. Paul Yule. ^
Closings
Bennington --Liberty. Brunswick -- Rex.
Cordova — Star (dismantlol). Julian -Op-
era House. Lisco — -Legion. Wallace —
Opera House.
NEW HAMPSHIRE
Changes in Ownership
Ashland -Lyric, sold to F. C. Ulodgetts.
NEW MEXICO
Changes in Ownership
Carrizozo — Crystal, sold to J. C. Burkett by
(!eo. Dowdle. Lordsburg — .Star, sold to
S. K. and J. E. All.u by M. M. Briel.
Closings
Hagerman — Public School. Mosquera — Dix-
ie. Portales — Cozy.
NEW JERSEY
Openings
Bridgeton — Casino.
Changes in Ownership
Somers Point — Seaside, sold to L. Leslie
Headley by Roy Bourgeois.
Closings
Camden — Elm.
Theaters Planned and Under
Construction
Carteret — New. Harrison — New. Jersey City
— New. Newark — New. Palisades — New.
Rah way — New.
NEW YORK
New Theaters
Syracuse — The Syracuse.
Changes in Ownership
Andover — .Auditorium, sold to Tooker &
Shurter by J. Karcanes. Niagara Falls —
Little Hippodrome. Amendola, sold to
Chas. Martina by A. C. Hayman. Roches-
ter— Globe, sold to M. Bachmuth by Criobe
Amuse. Co. Saugerties — Orpbeum, sold
to .Mrs. S. L. Thornton by T. W. Thorn-
ton. Utica — Cornhill, sold to M. J. Kal-
lett Theater Circuit by J. Elias.
Theaters Planned and Under
Construction
Brooklyn — Kenmore, Flatbush, Church,
Moss's Claridge; New, 64th .St. & 18th
.Ave. : New, Empjre Blvd. & Kingston
Ave. ; New .Ocean Parkway near Brigh-
ton Beach ; New Publix. Flatbush & De
Kalb ; New Roxy, Flatbush & Nevine;
New, Fourth Ave. & Union St. Kings-
ton— New.
Long Island
Glen Cove — New. Highland Park — New.
Huntington — -Schwartz's. Jamaica — New
Keith's. Leonia — New. Little Netk —
New. Lyndhurst — New. Oyster Bay —
.New. Port Washington — Schwartz's.
Queens Village — .New. Tottenville — ^New
Mt. Kisco — New. Monroe — New. New Ro-
chelle — Loew's. Nyack — New. Peekskill
— New.
New York City — Congress, Buffalo and St.
Johns Ave. ; Fortway, 6Sth St. and Ft.
Hamilton Pkwy. ; Loew's, Ludlow and
Canal: Loew's, 19th Ave. and 86th St.;
New, Broadway and Canal ; New, Burn-
side and E. Concourse; New, 41st and ISth
Ave. ; New, 234th and Broadway ; New,
1.1.Sth and Liberty Ave.; New, Euclid Ave.
and Fulton; New, Flatbush and Lincoln
Koad ; New, 43rd and New Utrecht Ave. ;
New, Tremont and Univ. Ave. ; Oxford.
lS3rd and Jerome; Piccadilly, 18th St. and
King? Highway.
Richmond Hill — New Keith's. South Ferry
— Whitehall. Staten Island — New at St.
George. West New York — New. White
Plains — New.
NORTH CAROLINA
Changes in Ownership
Greensboro — Palace, sold to Chas. Roth by
M. Miras. Salisbury — Capitol, sold to
PublixSaenger by J. N. Davis. Selma —
Whiteway, sold to E. F. Massey by C.
P. Howell.
Closings
Bethel — >The Bethel (temporary). Fremont
— Grand. Gastonia — The Gastonia (tem-
porary). Waynesville — Capital (temporary).
Wilmington — Brooklyn
i NORTH DAKOTA
! Changes in Ownership
I Bodwen-.All .st.Uc, m.M to AukusI Lang by
J. K. Mu-rlz. Carsun -Opera House, sold
to O. 'I'ollcfv.n by J. R. Batriii.in. Dick-
inson— Rialto, siild io II. J. |).iugla« by
Oscar Troycr. Dunscdth — Lyric, sold to
R. S. Cook by II. I. Douglas. Goodrich
All Stale. •^..Kl t„ K. C. Morlcy by J. I.
Mcrlz. McCluskey — Oi>cra House, sold to
.August Lang, by J. I. .\lerlz.
Cleveland-
to Mrs. lone
Thiirmania.
H. Frankel.
J. C. Ebker
OHIO
Openings
Union .S.HI.1K-,
Re-openings
Chauncey GIoIk-.
Changes in Ownership
Akron- -.Arcade, sold lo .A. J. Hanze by
Clint Kline. Victor, sold to John Muck
by John Hagen. Amsterdam — Star, sold
lo HofTnian & Waggoner by B. Naufel.
Belle Center — Rialto (formerly Bennett),
sold to K. W. Hughes by M. Bennett.
Carroll Opera House, sold to W. Sal-
mans by H. .\I. Reynolds. Cleveland —
Castle, sold to J. Conway & J. Karl by
Mrs. E. Jenkins. Heights .S(|uarc, sold
to Geo. Bostkf). Miles, sold to Mike Christ
by F. Harwood & V. Alexan<ler. Colum-
bus— Capitol, sold to E. G. Slabuagh by
M. Firestone. Lincoln, sold
Wright by H. C. Bradford
sold to Roy J. Stone by
Dayton — Wyoming, sold to
by S. D. Cnimbaugh. Dunkirk — Grand,
sold to W. N. Day by F. H. Sosman.
Edgerton — Community Theatorium, sold to
Homer Garrison by C. A. Mavis. Frank-
lin— Ridge (formerly New Franklin), sold
to Ridge A. Cottingham & Clara Arp by
Marco & White. Fredericksburg — Fred-
cricks, sold to Walter Smith by R. G.
Searight. Fremont — .State (formerly
Gem), .sold to J. A. I^ehman by Frank E.
Harlan. Lisbon — Grand, sold to T,isbon
Theater Co. by S. Moranz. Opera House,
sold to Lisbon Theater Co.
liffe. Portsmouth — Forest,
S. Million by David C.
ena — .Strand, sold to John
Alexander. Rockford — Princess, sold to
Paul Dudgeon by G. B. Kilmer. 'Seville,
— Home, sold to T. E. Lee. Sidney —
Schine Circuit by Fish- I
South Charleston — Hill. I
ler bv K. R. Hill. Syca- |
to H. W. Hawkins by I
Weston — Strand, sold to
Youngstown — Rialto,
by M. Hinch
sold to Fred
Morris. Rav-
Palfi by V.
And That's That
By PHIL M. DALY
¥ ITT Lie flid we realize how vahia-
■^ l)!c Jazz is until I'ublix bought
$528,000 worth from Paul Whitenian.
Yep, "the king of jazz" will receive
that .sum for 44 weeks on Publix time.
And now, they're terming 'em,
gutter and yegg men.
Jacob Fal)ian deserved and re-
ceived a big hand for his generosity
in donating $2,000 to the St. Mary's
hospital fund at Passaic.
Realism on location had its fling the
other day when Warner Oland, do-
ing a scene for "The Jazz Singer"
ivas hopped on by an onlooker for
apparently abusing Howard Merrill,
11 year old player. The incident
took place on one of New York's
busiest ghetto streets, with pushcarts
as the chief scenic accessories, and
the odor of herring wafting its savor
to sniffing nostrils.
A fox-trot called "It" has been
published and dedicated to Clara
Bow who appeared in the Elinor
Glyn story for Paramount. Will
Wright composed the words and mu-
sic, and for those several thousand
flappers who murder the ukelele, AI
Purrington has prepared a special
uke arrangement.
Majestic, sold to
man & Charnas.
sold to J. M. Hel
more — Alma, sold
C. ,S. Hawkin'5.
Mrs. Wm. Gibson.
sold to A.
O. Drummond.
Salein by C.
Closings
Arcanum — Dreamland. Bremen — The Brem-
East Columbus — Star. Millfield —
New Paris — Franklin. The
Plains High School. Sidney —
West Jefferson — Avalon.
CORRECTION
Washington — Colonial, reported a? sold ; Guy
C. Burr still operating.
en.
Sanders.
Plains —
Majestic.
OKLAHOMA
Changes in Ownership
Dow — Royal, sold to Dick Holub by V. E.
Long. Eldorado — Empire, sold to Odell
KincTPry &• Archie Kennedy by W. E.
Wnlker. Holdenville — Grand & I^iberty.
sold to Holdenville Theater Co. by R.
D. Howell & Griffith Bros. Marshall—
F.Iec'ric. sold to W. A. Standridge by A.
F. Prouty. Sapulpa — Iris, sold to S. N.
Terry by Bank of Commerce.
Closings
Ardmore — Theatorium (temporary). Avant —
The Avant. Butler — Maiectis. Comanche
— Onann.'>h (bnrnerl). Dewrey — Gem (in-
definitelv). Elmore City — Victory (for
";"mmer). Helena — Palace. Kiowa — C. of
C. Marland — Bryant.
Jack Goldstein is hitting on all six,
since joining Commonwealth. And
the veteran knight of the grip has
reason for his infectious enthusiasm
for the product.
New uses for motion pictures
every day. When the A.A.U. cham-
pionship 100 yard dash was run,
Charles Borah was declared winner.
Fihiis of the event, done in slow mo-
tion, showed that Chet Bowman
broke the tape first, so the decision
was reversed.
OREGON
Openings
Moro — The Moro. Port Oxford — Welcome
and West.
Changes in Ownership
Be'iverton — Beaver, sold to N. G. Freeman
bv T. H. Stiles. Elgin — Opera House,
sold to E. H. Hugg by E. E. Harmon.
Portland — Emnire, sold to G. S. Hesgard
bv A. D. Miller. TTnion. sold to J. F. &
W. P. Sinnott bv Union Theaters. Wood-
'-"•n. sold to C. E. Yeaeer bv D. .A.
White. Umatilla— New, sold to Wm. Ri-
<iua by Sid .Saylor.
Closings
Westport — The Westport.
Add new uses. County officers
trapped two alleged Trenton, Mo.
bootleg kings, by stationing them-
selves opposite a house, and filming
the accused when they came to the
house to fill a liquor order. The
prosecutor shot the scene from, sev-
eral angles when the sheriff made
the arrest.
With hands shackled to the steer-
ing wheel of his car, Jack ("Dare-
devil") Vance left Los Angeles yes-
terday for a 90-day trip to New York
and back. Vance is carrying with
him, for delivery to M-G-M's home
office, first prints of King Vidor's
"The Crowd" and Clarence Brown's
"The Trail of '98".
Large Theater for Warren, Ohio
Warren, O. — The Warren Lease
Holding Co. has acquired the Park
hotel building and adjoining property
for 99 years. The holding company,
of which E. E. Schwartzwelter and
Earl McBride are the principal fac-
tors, plans to erect a large theater
and office building on the site.
THE
i
12
F. & R.-Saxe Pool
Reported Completed
(^Continued from Page 1)
the Minneapolis circuit, is to be in
charge of all buying and virtual head
of the alliance of the two circuits,
it is declared here.
Pooling of F. & R. and Saxe has
been under discussion for several
years, The firms for years are un-
derstood to have been operating un-
der a gentlemen's agreement, which
prevented either from entering the
territory of the other. The Saxes
started in Minneapolis, but switched
activities to Wisconsin under the re
ported agreement. Each is First
National franchise holder in its re-
spective territory.
While Edmund Ruben asserted re-
cently that the proposed Saxe deal
was no nearer consummation than
two years ago. a number of meetings
on the merger have been held.
F. & R. Takes Over House
at Northfield, Minn.
Northfield. Minn. — After long dick-
ering. Northwest Theaters has leased
the Grand here from Everett Dilley
The move, it is stated, was to fore-
stall competition in the town, one of
the territory's last remaining semi-
ke^'S where Northwest had no repre-
sentation. The house has been closed
for alterations.
Fischer Chain Refinancing
for Wisconsin Expansion
Milwaukee — Fischer's Paramount
Theaters is continuing with its rapid
expansion in Wisconsin and has just
launched a $500,000 stock issue to
finance new projects.
The securities, selling at $12.50, are
Class B and have a par value of $10.
The company has a capital of $2,-
000,000, and the new issue brings its
outstanding shares up $1,000,000
Fischer's Paramount operate six in
Illinois.
The firm, third largest circuit of
the state, has eight Wisconsin and
six Illinois houses in operation. It
now is building in opposition to Saxe
at Kenosha, Monroe and Racine. In
addition, the firm has announced it
will invade all principal cities of the
state where it hasn't representation.
L. A. Houses Changes Policy
Los Angeles — The Belmont, is op-
erated by C. H. Archibald and at one
time an ace house of the West Coast
chain, has switched from legit to a
combination policy for the summer.
Fox to Release "What Price Glory"
"What Price Glory" has been
scheduled for August release by Fox.
It was originally on the September
list.
Using Zeppelin Hangars as Studios
Berlin — Many of the large German
Zeppelin hangars are being recon-
ditioned into studios. The most re-
cent is the Staaken hangar which was
purchased by Phoenix Film Co. for
production.
-^tk
DAILY
Friday, July 8, 1927
Competition Seen as
Speeding Alliance
{Continued from Page 1)
liance, pressed by increasingly-in-
tensive competition in practically
every city in which it operates. Saxe
formerly virtually without opposition
in Drincipal cities of the state, has
witnessed wide inroads made by Uni-
versal, which rapidly is enlarging its
Wisconsin chain. Fischer's Para-
mount Theaters, too, is stepping out,
and has invaded a number of Saxe
strongholds, with blanketing of prin-
cipal cities recently promised.
On the other hand, F. & R. con-
tinuing to extend its holdings
throughout the Northwest where for
years it has been practically alone in
the field, now faces competition of
Publix which is building here, in
what may be the forerunner of other
houses throughout this territory.
With both Fox and Universal re-
ported seeking footholds, F. & R. is
declared to have felt the time ripe
for an alliance with Saxe to streng-
then its position.
Rebuilding Burnt Theater
Cleburne, Tex. — The New Yale
theater, which burned recently,
being rebuilt. .
is
Wesco Is Linked with
Pooling of Circuits
(Continued from Page 1)
These negotiations, which would
have marked first eastern expansion
of Wesco, were reported the fore-
runner of a move to bring both
Northwest and Saxe into .the pool,
although under the reported plans,
these two firms were to perfect an
alliance first.
Simultaneously, May 24, Milwau-
kee dispatches indicated that the pro-
posed F. & R-Saxe merger was con-
summated.
Both deals at the time were vig-
orously denied both by F. & R. and
by Wesco. •
Milwaukee — Closing of the report-
ed deal for an alliance of Saxe En-
terprises, and Northwest Theaters
would make the combined circuit the
largest.
Two Marmonts for Commonwealth
Percy Marmont has been signed
by Sam Zierler, head of Excellent, to
appear in two pictures, according to
word received by Commonwealth
which will distribute them in the
New York territory. The first is
"Inspiration" while the second is ten-
tatively titled "Bitter Heaven."
Fifth Ave. Playhouse in Suit
The Barbara Hope Theaters Co.,
which operates the film theater in
the Fifth Ave. Playhouse building,
at 66 5th Ave., won a suit against
the landlord, S. Kaplan & Co., in a
judgment signed by Supreme Court
Justice Mullan. Court ruled that the
landlord must permit the plaintiff to
install an organ, and give the theater
an exclusive entrance to its box of-
fice space instead of requiring it to
use an entrance through the quarters
of another tenant. In addition, the
tenant must remove a marquee in
front of the building which interferes
with the theater.
Sheehan Buys Story for Fox »
W. R. Sheehan, Fox general man-S
ager, cabled the home ofifice yester-
day from London that he had pur-
chased a story for Janet Gaynor ano
Charles Farrell.
Rigamount Opens New York Office
Victor A. Rigamount, theater ar-
chitect, has opened offices in the Loew
State Bldg. His headquarters in
Pittsburgh have been moved to the
Loew Penn Bldg., at Penn Ave. and
Federal St.
The Only Daily Neivspaper
Operating in the Kinematograph Industry in
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The
Daily Film Renter
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Published by ERNEST W, FREDMAN
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A LL ihemost reliable news
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Paper*
CEND $15 now for one
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58 Great Marlborough Sl, London, W* L, England
VOL. XLI No. 7
Sunday. July 10. 1927
Price 25 Cents
j;,OYL
wijdh.
6)Swpyr
•
•.
i
CARL LAEMMLE'S
JUNIOR JEWEL SERIAL
Starring
HAYDEN STEVENSON
Directed by ROBERT HILL
•
•
•
•
The Loiiirdoi^n
Straight - from - the - shoulder,
THE FILM DAILY in its Sun-
day issue gives you a box office
atialysis ot the newest releases.
Wise showmen are finding the
weekly reviews a profitable
guide to screen tnoney-makers.
Getting Doi^ti to Cases
You don't want to wade through a maze of publicity to get the
news of your industry. You want to get down to cases in ar-
riving at the heart of things, to keep you posted. THE FILM
DAILY policy of BREVITY BUT COVERAGE gives you the
whole story in a minimun of space. Another reason why, the
world over, it has become established and recognized as
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Money Tips
Take a leaf from the books of
experienced showmen tne
country over, who are regular
contributors to Exploit - O -
Grams. Their inexpensive tried
and proved tips are worth
dollars to your box office.
Ij^^'marie Prevost
1
i
The Rush
HERE is corking entertainment — a
film based on the adventures of a
peppy Jersey commuter who set sail for
foreign lands to find romantic adventure.
Things start to happen at once, and with
the entrance of a couple of confidence
workers and a demi-mondaine into the
plot thrills multiply too rapidly to be
counted. A big love story, too!
\A.
HARRISON FORD
and SEENA OWEN
an E. MASON HOPPER
PRODUCTION
Adapted by
Zelda Sears from "The Azure Shore"
by Frederick and Fanny Hatton
Marie Prevost
in 4 other big
ones to come
7ieGIRLfn</ie
PULLMAN
A beautiful girl — a sleeping car and
a mix-up — a fast-moving hilarious
■farce. By Willson CoUison.
ON TO
RENO
Husband and lover — two toys in the
daring game of a designing woman,
by Joe Jackson.
FREE AND
EASY
An actionful comedy drama from
the story "The Shock Absorber" by
Frederick and Fannie Hatton.
A BLONDE
for a NIGHT
Hubby had a weakness for blondes,
but his wife found the cure. By
Willson CoUison.
DEMILLE STUDIO PICTURES
PATHE NEWS - PATHECOMEDIES - PATHESERIALS - PATHE PICTURES
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theatres use
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J^e NEWSPAPER
o/'FILMDOM
ANDWEEKLY
FILM DIGEST
^nmw
VOL. XLI No. 7
Sunday. July 10, 1927
Establishtd 1918
JOHN W. ALICOATE, Publisher
INDEX
PAGE
HIGH HATS, AND OTHER THINGS, An Editorial by Jack Alicoatc... 3
FINANCIAL 4
FOREIGN MARKETS, by James P. Cunningham S
REVIEWS OF THE NEWEST FEATURE RELEASES, by Lilian IV.
Brennan
SHORT SUBJECT REVIEWS 7
HOLLYWOOD HAPPENINGS, by Harvey E. Gausman. ..........'.. ' g
EASTERN STUDIO NEWS, "A LITTLE FROM LOTS," by Ralph Wilk 9
THEATER EQUIPMENT AND MANAGEMENT, by Michael L Simmons 10
BXPLOITOGRAMS, Compiled by Jack Harrower ' n
DEVELOPMENTS IN PRESENTATIONS, by Charles F. Hyne's 11
THE WEEK'S HEADLINES " jj
REVIEWS
CALIFORNIA 6
FAST AND FURIOUS 6
NOT FOR PUBLICATION 6
POOR NUT 6
RIDING TO FAME 6
RUBBER HEELS 6
SHAMROCK AND THE ROSE. 6
TWO GUN OF THE TUM BEL-
WEEDS (.
A PRODUCTION OPPORTUNITY
There's a little town on the Mississippi River, rich
in historical association, that must soon be entirely
abandoned due to the fact that the river has
changed its course at that point and nothing can
prevent its washing the village away within a few
months. The American National Red Cross have
undertaken to move the city and its population to
the bluffs above the town. The village contains
about one hundred and fifty dwellings and ten or
twelve stores, and the American National Red
Cross has asked the Film Daily to place the matter
before the Motion Picture Industry with the view
of possibly interesting some producer in the de-
struction value of this little city that would in
some measure help defray the expenses incurred.
Full details will gladly be given to those interested
by getting in touch with the writer.
JACK ALICOATE
NOW IN OUR NfW HOME
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THE
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Sunday, July 10, 1927
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AHDWEEKLY
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OL. XLI No. 7
Sunday, July 10, 1927
Price 25 Cents
SLOCK BOOKING RULED ILLEGAL
dUIIY PROPOSALS AR[
DISCUSS[DAT STUDIOS
irst Meeting of Series
Held to Consider New
Basic Agreement
Hollywood — Proposed new basic
rangenient between Equity and
oducers is a subject under discus-
)n here today. One secret meeting
;s been held to consider the pro-
isals of the rapidly-growing motion
:ture branch of Equity, and a num-
r of other discussions are sched-
id. If producers do not feel they
n meet the demands, Equity stands
ady to arbitrate, according to
•ank Gillmore, executive secretary,
{Continued on Page 12)
NGLAND WILL WIN A
PLACE KEUY PREDICTS
ritish Effort Serious and
Will Win Recognition,
He Believes
England has taken seriously to
jduction and will win the recogni-
n she has determined upon, Arthur
. Kelly, Jr., head of the foreign de-
■tment of United Artists, predicted
iday on his return from an ex-
ided European trip. '
Campaign to again place the Brit-
in the limelight so far as produc-
n is concerned is well under waj'
d producers there are busily en-
j:ed on the programs outlined,
jermany is showing most develop-
,nt on the Continent, according to
lly, who visited 20 European coun-
ts during his trip.
uebec "Blue" Sunday
ove is Hit by Investigator
vloiitreal — Strong opposition to
iday closing, agitated by religious
lies throughout the province, as
aftermath of the Laurier Palace
fister, is expressed by Ernest Bert-
d, K. C., who has represented the
t)wn in investigation of the trag-
IShall we stand in the ranks of the
ristian civilized world, or shall we
(Continued cm Page 12)
Publix in Knoxville
Knoxville, Tenn. — Publix
Theaters will erect a house on
Gay St., to cost $1,000,000.
Plans are being prepared and
with construction to start soon.
IIODKINSON TO PRODUCE
TOR WOJEN'S CLUBS
Pioneer Executive Report-
ed Planning to Re-Enter
Picture Field
Reentry of W. W. Flodkinson into
the industry as an independent pro-
ducer is being planned by the pioneer
film executive, according to report.
He has been comparatively inactive
since he retired from the W. W.
Hodkinson Corp., which later be-
came P. D. C.
(Continued on Page 12)
Trade Commission to Order
Paramount to Quit Practice
{Washington Bureau of THE FILM DAILY)
Washington — Block booking, as practised by Paramount
(Famous Players) is declared illegal by the Federal Trade Com-
mission in arriving at a decision in the case which has been under
investigation for the last three years.
All members are declared to be in accord on the question
of block booking, although some differences of opinion exist as
to other factors. The decision has not been made public.
The decision of the commission was arrived at after a series
of daily secret meetings instituted in an effort to clear the com-
mission's docket.
An order will be issued by the commission instructing the
company to desist from employing its block booking system now
declared illegal under the Fair Trade Practices act.
WE get an occasional hearty chuckle when we see some of
our cinema four hundred doing their stuff in the spot-
light. Our motion picture cat certainly has grown. Its
tail is bushy and oh, so long. Good old fashioned common sense,
the rock upon which this industry was built, has given way to
genius. Supernatural inspiration has pushed sane analysis out
the back door. Without artistic temperament one is old-fash-
ioned. To be rational is to be immediately ostracized from select
film circles. High Hats are in power. Some are drunk with
authority. Logical perspective is forgotten. Instead of a true
appreciation of a great business founded upon the demand of
the masses we find a battle of dollars, drifting nowhere in par-
ticular and leaving in its wake a wreckage which is almost crim-
inal. Let clear vision take the place of rose colored glasses. Put
away the high hat for use on state occasions and don again the
good old business suit. Keep in close and intimate touch with
the masses of America and every country in the world. They,
and no other force, are the pulse of this industry.
An Editor Talks to Press Agents
Chester Bahn is the motion picture editor and photoplay
critic of "The Syracuse Herald." For years his writings have
shown a keen appreciation of the problems of this business. The
(Continued on Page 4)
SEATTLE CAMPAIGN ON
VANDALISM IS SOUGHT
Seattle — Members of the industry
are called upon by "M. P. Record"
to take concerted action in ridding
this territory of the campaign of van-
dalism, directed against the John
Danz theaters of the city. For sev-
eral years, repeated outrages have
been committed against Danz houses,
ranging from the spreading of stench
bombs to the wrecking and robbing
of his Florence theater, with black-
(Continued on Page 12)
Sterling Eliminates
Foreign Broker System
Sterling Pictures will operate in
foreign territories under a direct sales
plan which aims to eliminate so far
as the company is concerned, the for-
eign brokerage system now in vogue
in the case of practically every Amer-
ican independent distributor.
The head of the new foreign de-
(Continued on Page 4)
AUvine Joins Goldwryn
Hollywood — Glenn Allvine has
been appointed personal Coast repre-
sentative of Samuel Goldwyn.
THE
■^m
DAILY
Sunday, July 10, 1927
Vol. XLI No.7 Sunday. July 10. 1927 Price 25 Cents
JIHN W. ALICOATE
Publisher
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D, Kann, Vice-President
and Editor; Donald M. Mersereau, Treas-
urer, Business and Advertising Manager;
Ralph Wilk, Traveling Representative, En-
tered as second class matter May 21 1918,
at the post-office at New York, N. Y.
under the act of March 3, 1879. Terms
(Postage free) United States, outside of
Greater New York, $10.00 one year; 6
months, $5.00; 3 months, $3.00. Foreign,
$15.00 Suljscribers should remit with order.
Address all communications to THE FILM
DAILY 1650 Broadway, New York, N. Y.
Phone Circle 4736-4737-4738-4739. Cable ad
dress: Filmday, New York. Hollywood.
California — Harvey E. Gausman, Ambassa-
dor Hotel: 'Phone, Drexel 7000 and Wash-
ington 9794, London— Ernest W. Fredman,
The Film Renter, 58, Great Marlborough St.,
London, W. I., Paris— La Cinematographie
Francaise, 5, Rue Saulnier.
Financial
There were a few sketchy breaks in price
to take away the glow of yesterday's recov-
eries, the most outstanding being the 2Vt, drop
on Paramount common on turnover of 11,600
shares. Pathe, too, lost over a point on a
sale of 3,100. Fox Film stood firm on a
trade of 2,600 shares.
Quotations
55J4
1554
High
*Am. Seat. Vtc
*Am. Seat. Pfd
*Balaban & Katz.. ..
•Bal. & Katz Vtc. ..
Eastman Kodak. .ASZ'A
Film Inspect 3
•First Nat'l Pfd...
Fox Film "A"
Fox Theaters "A".
*Intern'l Project...
Loew's, Inc
♦Metro-Gold. Pfd. . .
M. P. Cap. Corp . .
Pathe Exch. "A"'..
Paramount 96^4
Paramount Pfd 117
Paramount B'way. . 98 J4
ttRoxy "A" 25
ttRoxy Units 27>i
ttRoxy Common. . . 71/2
Skouras Bros 39
**Stan. Co. of Am. 66
Trans-Lux Screen..
*Univ. Pict. Pfd...
'Universal Pictures
Warner Pictures...
Warner Pict. "A".
S2yi 51
9
39^
Low Close Sales
47
46
6354 ..■•
73!4
160!4
3
100
5454
14^4
10
515^
25/2
9
38^
94J4
117
9854
160
3
54
1454
5M
15J4
23H
3754
9354
117
9854
23
26
654
39
6554
554
1554
22
1,000
100
2,600
1,200
2,260
'366
3,100
11,600
100
1
39
67
5 5^
100
31
1554
225i
600
200
1,200
* Last Prices Quoted t Bond Market
*• Philadelphia Market tt Bid and Ask
When you think of
INSURANCE
you are thinking of
S T E B B I N S
Specialists in Motion Picture
and Theatrical insurance for
the past twenty years
Arthur W. Stebbins & Co., Inc.
1540 Broadway N. Y. C.
Bryant 3040
High Hats ^ - Other Things
(Continued from Page 3)
publicity representatives of all motion picture companies spend
a great deal of money yearly in getting their efforts to the news-
papers throughout the country. His observations on this point
are interesting. He says in part:
"Let them change the slogan 'bigger and better pictures' to
just 'better pictures.' The 'bigger' evil is the cinema's worst foe
today. We have 'bigger' campaign announcements, 'bigger' press
sheets, 'bigger' publicity releases, 'bigger' assortments of 'stills' for
newspaper use and what not.
Gaudy, be-gilted campaign books do not make good pictures;
neither do streams of laudatory adjectives, applied to a picture not
yet made. The average press sheet is a joke, and a sad joke, from
its 'prepared reviews' to its bombastic display copy. No motion
picture editor of repute would permit a house-written review to see
daylight in his column.
The endless stream of publicity from the majority of produc-
ing organizations is a sheer waste of good money. The most sen-
sible of P. A.'s are Paul Gulick of Universal, Howard Dietz of
Metro-Goldwyn-Mayer. They give you, once a week, useable ma-
terial in reasonable quantity. But the other boys collectively
unload enough stuff weekly to fill six or more newspaper pages.
How much is printed — or printable?
In publicity, quality, not quantity should be the measuring rod.
The news value of each story should be tested; the P. A. should be
as hard-boiled as any city editor. How many are? Why send to
newspapers stories obviously of interest to only trade publications?
The sheer waste of money for photographs shocks me. No paper —
not even a trade paper — could begin to use the 'stills' and other
publicity pictures that arrive weekly."
A Production Unit Sans Temperament
There is one outfit on the coast that not only turns out great
product but gets a great kick out of doing it as well. To be
with them while working is an inspiration. A smile is the pass-
word. To laugh and enjoy life constantly is their creed. Lest
you don't know them, their name is "Our Gang." Robert F.
McGowan is their skipper. They are a genuine credit, not only
to themselves but to the industry they happily represent.
ALICOATE
Sterling Eliminates
Foreign Broker System
{Continued from Page 3)
partment of Sterling is Irving Bris-
kin. With central offices in New
York, Briskin has lined up an-
nounces the following representatives
of Sterling already chosen: Jean
Vanderhyden, Paris, represents Sterl-
ing for France; A. Fried, London,
covering Ireland, Scotland, Wales,
and England; Helios Film Co., Ber-
lin in Germany, and the Belgian mar-
ket by M. Vanderhyden, Brussels.
Shirley Dorman Cast
Hollywood — Josephine Dunn has
been replaced by Shirley Dorman in
the cast of Florence Vidor's current
Paramount picture, "A Celebrated
Woman." Miss Dorman recently
signed a new five-year contract as a
featured player with Paramount.
Kohler in "Shootin' Irons"
Hollywood — Fred Kohler, who re-
cently signed a new contract with
Paramount, has been cast in Jack
Luden's first starring picture for
Paramount, "Shootin' Irons." Koh-
ler has just finished a part in Thom-
as Meighan's picture, "The City i
Gone Wild." '
Lloyd Leading Woman Signed
Hollywood — Ann Christie, 19-year-
old newcomer, has been signed to
play opposite Harold Lloyd in his
next picture.
Schulberg Returning from Japan
Hollywood — Josephine Dunn has
sailed from Japan to resume his
duties as associate producer at the
Paramount studios. He returns July
20.
Sues to Confirm Award
Vitagraph has applied in the Su-
preme Court to confirm an award
by the board of arbitration of $355
against the Bertini Amusement
Corp., owner of the theater at 21
Carmine St. for breach of an agree-
ment involving $2,125.
Correction
Through a typographical error it
was stated in Friday's issue that con-
summation of the F. & R.-Saxe deal
would make the combined circuit
the largest. This should have read
the combined circuit would be the
largest with no direct producer dis-
tributor affiliation. Both firms, how-
ever, have holdings in First Nation-
al, and were original franchise hold-
ers in their respective territories.
Flaherty Making "White Shadows"
Culver City — Robert J. Flaherty,
will direct "White Shadows", M-G-
M's forthcoming filmization of Fred-
erick O'Brien's "White Shadows of
the South Seas."
Lamont Starts New Comedy
Hollywood — Charles Lamont has
started direction on another Educa-
tional comedy as yet untitled, star-
ring Johnny Arthur. The supporting
cast includes Bobby Higgins, Babe
London, Phil Sleeman, Eva That-
cher and Art Rowland.
St. Louis Contributes $10,377
St. Louis — The Film Board re-
ports that 130 theaters in this ter-
ritory raised $10,377 in benefit per-
formances for the Mississippi Valley
flood sufferers. Value of film con-
tributed by the exchanges for these
performances was $1500.
BROOKS
THE NAME YOU GO BY
WHEN YOU GO TO BUY
COSTUMES
OO-W^NS AND UNIFOR.IMS
1437 B'WAY. N.y TEL. 5580 PENN.
ALSO 25,000 COSTUMES TO °f m-t
Long, Schine Ass't M'g'ng Director
Harry E. Long as assistant man-
aging director of the Schine chain
and not managing director as in-
correctly stated June 6 in dispatches
from Utica, owing to an error. J
A. Carrier holds the post of man-
aging director of the circuit.
"Side Show" First Conklin-Fields
Hollywood— "The Side Show," bj
Percy Heath and Donald Davis wit
be the first Paramount comedy co-
featuring Chester Conklin and W,^
Fields.
Levy Now at Richmond
Richmond, Va. — Joel Levy ha!
been transferred here from New
York to succeed Harry Bernsteii
as manager of Wilmer & Vincent
houses here.
Sveruone^m
|4 Wherever
11 you go-
lf Plaza Hotels
are famous.
ly — In Boston
I ' _in New York
— in London
I Also in
' Hollywood
it's the
'HOiiywoc D]
PIAIAm
HoUyvood, Califorma
h
Sunday, July 10, 1927
THE
■cBtl
DAILV
RAPID STRIDES ARE BEING
MADE IN THE FOREIGN
FIELD. KEEP POSTED
THROUGH "FOREIGN
MARKETS"
Foreign Markets
By JAMES P. CUNNINGHAM
[ENSORSHIP EXPECTED
IN HOLLAND BY 1926
Amsterdam — FoUovvinp receipt of
I report from a commission appoiiit-
;d by the Dutch government, a law
s being drafted to provide censor-
;hip for Holland beginning Jan. 1.
[928. The commission was ap-
)ointed to make an investigation and
letermine if censorship was neces-
lary.
A commission, or possibly several,
ire planned under the new bill. A
:entral censorship would be exer-
:iscd similar to boards maintained by
)tiier countries. All films passed
vould be listed in one of three cate-
gories, one for children under 14
rears of age, another for those from
14 to 18, and one for adults.
America Leads in Brazil
Rio de Janiero — Attendance and
ilm imports in 1924 greatly exceeded
hose of 1925. Last year, 1,274 films
vere brought before the censors. In-
:rease is due chiefly to the demand
lor six reelers, rather than short sub-
ects and this increasing interest has
esulted favorably for American dis-
tributors, who supplied 95 per cent
ft all films imported. This com-
lares with 83 per cent supplied last
ear.
New Ufa Appointments
Berlin — Harry Grueving, recently a
irector of Deulig, purchased by Ufa,
as been elected joint manager and
irector of the latter company. M.
on Theobald is new joint manager
Ufa's foreign department, while M.
ielamersons becomes joint mana-
er of the renting department.
fewman Making Short Reel Series
London — A series of six two reel-
s dealing with the new sport, grey-
ound racing, is being made by
/idgey R. Newman, with asistance
the Greyhound Racing Ass'n of
ngland.
To License Players
I'aris — .Ml I'rench motion picture
actors must be licensed, under plan
of the Artistes' Union of France,
which claims the licensing will elim-
inate all unpleasantries when out-
siders become involved in crime and
claim they are actors. The license-
will establish their profession.
Another reason for the action on
the part of the union is to provide
producers with an annual list of avail-
able players. Conditions under which
a license will be granted provide
that the player must be either Swiss,
French or Belgian, or must have
served in the French army and in
one year he must have filled two
roles and played during 50 days.
Those to whom a license will be re-
fused include extras, those who make
the film only a part time occupation
and those who enter pictures after
being involved in a scandal.
A conmiittee of 12 actors will be
appointed to determine the status of
applicants. Jean Angelo is on the
committee.
German Season Advanced
Berlin — Germany's 1927-28 film
season conmiences July 15, instead of
Sept. 1. This step was taken fol-
lowing unanimous decision of dis-
tributors and producers to lengthen
the year because of the overflow of
German product on the market.
Scores of last season's pictures are
being held until this year because of
flooded conditions of the market.
Australian Censors File '26 Report
Sydney — Australia imported 1,618
films, including features and shorts,
during 1926, of which 1,618 were
from America, 198 from England and
144 from other countries. Australia
exported one feature and 127 short
reels during the year. The board of
censors, which is headed by R. S,
Wallace, banned 57 films from the
commonwealth.
New All- British Company
London— Nee Art Prod, has been
formed to produce. British capital is
financing the venture. Product will
be distributed by W. P. Film Co.,
Ltd.
RiCHMOUNT Pictures Inc.
723 Seventh Avenue New York City, N. Y.
D. J. MOUNTAN, President
Exclusive foreign representatives for Ray-
art Pictures Corporation and other leading
independent producers and distributors.
CabU Address: RICHPICSOC, PARIS Cable Address: DEEJAY, LONDON
Cable Address: RICHPIC. N. Y.
Exporting only the Best in Motion Pictures
Favors Higher Quota
Berlin — The Association of
German Film Manufacturers at
its annual meeting here has
added its protest against the
present kontingent system of
one for one and suggested to
the government that a higher
quota be passed to protect the
German industry. All impor-
tant German producers are
members of the association.
Seek Lower Taxes
Washington Bureau of THE FILM DAILY
Washington — Concerted effort will
be made by French exhibitors to se-
cure lower tax rates, according to ad-
vices reaching the Dept. of Com-
merce. Prominent in the movement
is Jean Sapene, one of the French
industry's leading figures.
Taxes are extremely high, rang-
ing from 17.20 per cent to 40 per
cent of the gross receipts of Parisian
houses, and from 15.10 per cent to
31.25 per cent for theaters in other
cities and towns. These high taxes
are said to be the chief reason for
holding up new theater construction
in France.
In addition to the special theater
taxes, exhibitors must pay the reg-
ular taxes paid by houses, mercantile
establishments and other business
houses.
Foreign Film Library Opened
Berlin — A library containing 1,500
motion picture books, magazines and
papers has been put at the disposal
of the trade by a German film publi-
cation. It is said to contain works
in every language. The technical
phase of the industry occupies an im-
portant place in the library. More
tiian 20,000 stills from the most im-
portant productions of the world arc
on file.
Danish Unit to Make 6 in Germany
Copenhagen — Nordisk AJctienselka-
bct will make six features in Ger-
many under direction of Waldemar
Anderson and Richard Oswald. Jun-
nar Folnaes and Gosta Ekman will
appear in this series.
NEWS FLASHES FROM FILM
CENTERS ALL OVER THE
GLOBE: MELBOURNE,
LONDON. BERLIN,
PARIS
Lenin<>rad Leads
Moscow — Liningrad. with a popu-
lation of 1,070,000 has 6^ theaters
showing pictures, compared to 48 in
Moscow with a population of 1,500,-
000. Each of these towns have four
houses seating 1,000 and 18 with from
500 to 1,000 seats.
Other important Russian cities
having 200,000 population and the
theaters in each follow: Kieff, popu-
lation of 433,000, 11 theaters; Odessa,
317,000, 15 hou,ses; Kharkov, 310,000,
six theaters, and Rostof-on-the-Don,
236,000, four houses.
Vogel Arrives in London
London — William M. Vogel, gen-
eral manager of Producers Interna-
ional Corp., arrived on the Leviathan
yesterday. He will spend six weeks
in Europe on an inspection tour of
P. I. C. exchanges.
First Nat'l Buys Foreign Film
Berlin — World distribution rights
to Emile Zola's "Therese Raquin"
hav^ been purchased by Frederik Zel-
nik, for First National.
De Miguel to Produce and Distribute
Barcelona— M. de Miguel, Spanish
distributor, plans to launch a produc-
tion company and will leave for Hol-
lywood shortly to study production
methods.
Suggests Chair for Production
Sydney — Suggestion to establish a
chair in Australian universities to
teach production methods has been
made by Dr. Brooke NichoUs, who
for two years was member of the
Dept. of Visual instruction at Cali-
fornia university.
Lack of Theaters in Paris
Paris — Added to the disabilities
caused by the lack of stars, the
French industry now suffers from an
insufficiency of picture houses. This
situation is made even worse by the
fact that recently there has been a
large number of "revivals" in Paris
with consequent setting back of new
French pictures.
Capital Production Exporting Co*
Inc.
WILLIAM M. PIZOR, President
729 7th Ave.,
New York City
Cable Address
Pizorfilms
announces
The smashing new sensational
10 episode serial
^^The Mansion of Mystery^*
featuring
WILLIAM BARRYMORE AND TEDDY REAVIS
supported by an outstanding cast
Exporting "Productions of Merit'' only
DAILV
Sunday, July 10, 1927
"The Poor Nut"
First National Length: 6897 ft.
STAGE PLAY DOESN'T SUP-
PLY THE EXPECTED NUMBER
OF LAUGHS. SEVERAL FAIR-
LY AMUSING SEQUENCES
BUT NOT STRONG ENOUGH
TO CARRY IT THROUGH.
Cast.. Jack Mulhall miscast. Char-
lie Murray the one hope of the pic-
ture. He does his usual stuff and
pulls the laughs when his role gives
him a chance which isn't half fre-
quent enough. Jean Arthur the
prety heroine and Jane Winton the
college vamp. Glenn Tryon in a
minor part.
Story and Production. .. .Comedy
romance. The Nugent family en-
joyed no little degree of popularity
with the play but for some reason or
other it does not come through in
picture form with a contrasting com-
edy value. The idea is good, but
either the adaptation or direction
failed to realize the most of the pos-
sibilities. There are good comedy
sequences. However, the general
tone throughout is an attempt to se-
cure laughs with a maximum of ef-
fort and a minimum of results. The
college chap suffering from "invert-
ed ego" comes 'round to acting near-
ly human about clinch time but "the
poor nut" is likely to have outworn
the patience of his audience ere that.
Direction Richard Wallace;
missed it this time.
Authors.. J. C. and Elliott Nugent
Scenario Paul Schofield
Photography David Kesson ;
good.
Ed Wynn in
"Rubber Heels"
Paramount Length: 5614 ft.
NOT GEARED TO GET THE
LAUGHS. UNFORTUNATELY,
STAR'S WINNING STAGE PER-
SONALITY DOES NOT RADI-
ATE ON THE SCREEN.
Cast.... Ed Wynn's humorous lisp
and his spontaneous expressions are
missed and while his clowning is eas-
ily as good as that which he puts
over on the stage, there is something
lacking in his work on the screen.
Chester Conklin in a minor part.
Story and Production. .. .Comedy.
The comedian didn't have the breaks
with him this time, which is all the
more unfortunate since "Rubber
Heels" marks Wynn's debut on the
screen. The story has a rather weak
series of gags, good for only occa-
sional laughs. They have endeavored
to give the star the sort of things to
do that won for him a degree of pop-
ularity on the stage. _ His quick
change stunt is brought in and other
tricks with which Wynn usually man-
ages to pull down a ton of laughs.
The percentage runs shy here. There
is a sequence serving for a climax
that is about the best of the film. It
takes Wynn to Niagara, where he
rolls over the falls in a steel trunk,
lives to tell the tale and saves the
crown jewels.
Direction Victor Heerman;
hasn't realized many laughs.
Authors Ray Harris,
Sam Mintz, Tom J. Crizer
Scenario J. Clarkson Miller
Photography J. Roy Hunt;
good.
Reginald Denny in
"Fast and Furious"
Universal Length: 5684 ft.
HEALTHY GOOD HUMOR IN
DENNY'S LATEST. RATES
WELL UP ON THE LIST OF
GOOD B. O. ATTRACTIONS.
AUTO RACE CLIMAX EXCEL-
LENT.
Cast. .. .Reginald Denny scores iq
this one, the best of his recent vehi-
cles. Barbara Worth is the mighty
attractive prize for the race and
Claude Gillingwater first rate as her
father.
Story and Production. .. .Comedy.
Good wholesome comedy with the
laughs landing in steady succession
puts "Fast and Furious" in the box
office class. The picture caters td
each and every patron who seeks
good light comedy of the wholesome
order. Here they get a breezy yarn,
a pleasant little romance all trimmed
up with fast action, and amusing in-
cidents galore. The mistaken iden
tity gag supplies an almost unlimit-
ed number of happy situations which
cause hero Denny many a worried
moment but send the laugh ther-
mometer soaring. A well founded
aversion to autos causes hero to seek
the advertised quiet of California.
How he ends up by winning an auto
race all for the love of a girl makes
good entertainment.
Direction Melville W. Brown;
very good.
Author Reginald Denny
Scenario Raymond Cannon
Photography Arthur Todd;
good.
Col. Tim McCoy in
"California"
M-G-M Length: 4912 ft.
HISTORIC BACKGROUND
AND PATRIOTIC FLAVOR
MAKE THIS ENTERTAINING.
BATTLE SCENES REALISTIC
AND THRILLING.
Cast Col. Tim McCoy the hand-
some soldier hero, gallant and cour-
ageous at all times. Dorothy Sebas-
tian the beautiful Carlotta. Marc
MacDermott the striking enemy lead-
er. Others Frank Currier, Fred
Warren, Lillian Leighton, Edwin
Terry.
Story and Production Drama.
The American conquest of the ter-
ritory of California in 1846 provides
a highly colorful and historic back-
ground for the heroics of the star;
who plays the role of a young ma-
rine officer. Thiere is abundant ac-
tion with some mighty realistically
staged skirmishes offering fine thrills;
there is romance of a thoroughly
pleasing nature and there are comedy
interludes which make the bill com-
plete. The introduction of the re-
nowned Kit Carson is of particular
interest and the part the character
plays in the story is important for it
is Carson who eventually saves hero
from the enemy's firing squad and
reunites him with the senorita he
loves.
Direction W. S. Van Dyke;
satisfactory.
Author Peter B. Kyne
Scenario Frank Davis
Photography. .. .Clyde de Vinna;
excellent.
Leo Maloney in
"Two Gun of the
Tumbleweeds"
Pathe Length: 5670 ft.
MALONEY AND HIS ALWAYS
RELIABLE WESTERNS CAN
GO DOWN ON ANY EXHIBI-
TOR'S LIST. DEPENDABLE
FAST ACTION AND GOOD
STORIES.
Cast.... Leo Maloney appears in
another of his own making and does
very well. Peggy Montgomery and
Josephine Hill vie for hero's favor
while Joe Rickson is the notorious
rustler.
Story and Production. .. .Western.
It isn't the easiest thing in the world
to supply new slants to the western
but Leo Maloney manages to pro-
vide consistently a degree of varia-
tion to his entertainments which
make them outstanding in their class.
The current release is based on a
rustler feud but new twists and good
treatment make the yarn thoroughly
interesting. There is always a de-
pendable lot of good action, — fast
riding, smart gun play, clever in-
trigue and suspense to be found in
the Maloney output. This time he
has two girls under his wing, both
of them subject to the deviltry of
the outlaw Darrel. Hero rounds up
the bandit and supplies plenty of ex-
citement while he's at it.
Direction Leo Maloney;
first rate.
Author Robt. J. Horton
Scenario Ford I. Beebe
Photography Ben White;
good.
"Not for Publication"
F. B. O. Length: 6140 ft.
CONSIDERABLE GOOD DRA-
MATIC ACTION IN STORY OF
POLITICAL INTRIGUE AND
THE POWER OF THE PRESS.
MYSTERY ELEMENT WILL
PLEASE THE PUZZLE FAN-
CIERS.
Cast. .. .Ralph Ince, who directed
the picture, is his own star actor.
First rate as the big boss. Rex Lease
the good looking and clever cub re-
porter. Lola Mendez the boss' young
sister. Others Eugene Strong, Roy
Laidlaw, Thos. Brower.
Story and Production Drama;
from "The Temple of the Giants."
The story contains some effective
dramatic situations into which direc-
tor Ralph Ince has injected a good
deal of force even though they are
not always wholly convincing. To
the spectator watching the develop-
ment of the story, it does not seem
essential that the big boss should
have taken his own life as a means
of evening the score. He was sus-
pected of murder but the occurrence,
as presented, gave no indication that
he was responsible for the man's
death. Fear that a jury would con-
vict him was offered as the reason
for suicide. There is good acting,
effective dramatic moments and ro-
mance to recommend it.
Direction Ralph Ince;
usually good.
Author Robert Wells Ritchie
Scenario Ewart Adamson
Photography Allen Seigler;
good.
"Riding to Fame"
EllbeeS. R. Length: 5Z61 ft.
THE FIRST GUESS IS RIGHT
—RACE TRACK MELODRAMA
WITH ALL THE TRIED AND
TRUE AUDIENCE PULLERS
WORKING OVERTIME.
Cast. . . .Geo. Fawcett owner of the
favorite and Gladys McConnell his
pretty crippled daughter. Arthur
Rankin the ridin' hero and others,
Raymond Turner, Dora Baker, Rob-
ert Tansey.
Story and Production. .Melodrama.
While there are audiences for them,
there probably will be racetrack melo-
dramas and, strange as it may seem,
most of the time the crowd is satis-
fied even though they know every
inch of the ground by heart. There
is the owner out to clean up on the
big race, the difficulty in entering the
horse, a riding jockey for a hero and
a crook out to see that the old man's
horse doesn't win. Added to this
one there is the owner's crippled lit-
tle daughter whose operation depends
upon the success of the race. Ob-
stacles galore, suspense _to the last
minute and then the grand and glori-
ous finish with hero dashing on to
■the track a second late, catching up
with the riders, passing them and
then on to a finish first. It has pep,
good action and plenty of reliable
hokum.
Direction A. B. Barringer;
suitable.
Author Same
Scenario Same
Photography. .... .K. C. McLean-
Robt. Cline; good.
"The Shamrock and the
Rose"
Chadwick — S. R. Length: 6700 ft.
TITLE GIVES IT ALL IN A^
NUTSHELL. THE IRISH-JEW-
ISH YARN AGAIN. EFFECTIVE
AUDIENCE APPEAL FOR ALL
ITS FAMILIARITY.
Cast. ... Olive Hasbrouck the Jew-
ess in love with a Kelly, played by
Edmund Burns. Wm. Strauss and
Rosa Rosanova the Jewish papa and
mama; Mack Swain and Dot Farley
the "Irishers." Others Leon Holmes,
Otto Lederer, Maurice Costello.
Story and Production. .. .Comedy
drama. The Cohens and the Kellys
have returned to town. This time
the Jewish family's business card
reads: "Ice Cream Cohen" and the
Kellys have a hot dog stand. The
plot remains the same. The Cohen
girl and the Kelly boy fall in love
and while they spoon the old folks
carry on a miniature warfare which
supplies a good many laughs sure to
register with the average crowd. The
threatened marriage of a Cohen and
Kelly lends a degree of heart inter-
est in the sorrow of the Jewish
mother, but there is a happy ending
which evens the balance, although
the creed barrier is not solved so far
as the spectator is concerned. The
picture, to all appearances, pleased a
neighborhood theater audience.
Direction Jack Nelson;
good.
Author Jas. Madison
Scenario Not credited
Photography Ernest Miller;
good.
.!(
THE
Sunday, July 10, 1927
■s^m
DAILV
Theater Changes
IOWA
New Theaters
Cornelia — -Pavihon. Thurman — Movie.
Changes in Ownership
Arthur — Knipicss. sold to Harry Scott by
C. H. Smith. Castana — Opera House, sold
to Commercial Club by Harry Scott. Cedar
Rapids — Grand, sohl to \V. Waybill by
Geo. Adams. Cornelia — Pavilion, sold to
M. Coburn. Coming — American and Op-
era House, sold to Mr. Crawl by F. E.
Robertson. Dexter — Princess, sold to
Miller & Wetengel by C. C. Rogan. Di-
agonal— The Diagonal, sold to J. A. Johns-
ton by Roy Benson. Dows — Amuzu, sold
to A. E. Dniry by Mr. Brook?. Elliott-
Strand, sold to P. G. Held by J. G. Lor-
ing. Grant — Legion, sold to P. G. Held
by D. T. Chalmers. Griswold — Strand,
sold to P. G. Held by L. H. Ireland.
Holstein — Scenia, sold to .A. Recknagel by
Harry Thrade. Ireton — Legion, sold to
A. H. Ingalls by American Legion. Lov-
illa — Isis, sold to Matt Battiska by Mr.
Willard. Minden— Rex, sold to G. W.
Schween by F. Polsen. Onawa — Opera
House, sold to Frandsen & Weeks by W.
A Bowker. Rembrandt — Community, sold
to O. Gustafson by E. H. Hesla. Win-
terset — Paramount, sold to J. W. Jennings
by N. L. Kale.
PElSlNSYLVAlilA
OpeninRs
kvella — Brozier Lansdowne — The Lans-
downe. Tremont — Moose. White Haven
— Legion.
Changes in Ownership
Jrownsville — Plaza, sold to A. P. Jim by
T. Wright. Elwood City — Barnes & Lib-
erty, sold to M. Barnes by Mr. Golden.
Nanticoke — Globe, sold to A. Black &
Geo. Buzick by Steve Yurko. Osceola
Mills — Sheridan, sold to S. McMahon by
I Bernard McCann. Philadelphia — Drury &
I Tigoa, sold to Wm. Freihofer by James
I Smitham. Gem, sold to Benj. Harris by
\ Harry Moskowitz. Grant, sold to Lenox
Amuse. Co. by Eli Resnick. Ritt, sold to'
Milgram & Pilch by Harry Popolow. Pitts-
burg— Evaline, sold to McLaughlin & Gil-
patrick by Mr. Klein. Jewel, sold to
R. Lappin by E. Drazd. Sunbury — Roll-
ing Green Park, sold to Rolling Green
Amuse. Co. by J. I. Goldren. Turtle
Creek — Colonial, sold to M. Notopoulas
by A. P. Jim.
Changes in Policy
Smesboro — Smith's (closed Monday and
Tuesday). Cairbrook — Pictureland (closed
Wed.) Dunbar — Strand (open Fri. and
Sat. during summer). Export — Lincoln
<open Mon. and Sat. during summer).
Hopewell — Casino (open Sat. only).
Shinglehouse — Star (open Sat.) Slovan —
The Slovan (open Sat. only). Spangler
Gray (open Sat. only). Tarentum —
Grand (doping Mon. Wed. and Fri.)
Closings
ella — The Avella. Beaverdale — Globe (tem-
porary). Bymedale — Russell. Cairbrook
— Pictureland (temporary-). Conemaugh —
Auditorium. Dudley — The Home. Dun-
low — Dreamland (temporary). Gallitzen —
Victoria. Grecnsburg — Castino. Lock
Haven — Dreamland (temporary.) Miners
tliUs — Crystal. Morrisdaye — Star. Paoli —
Fire Hall (temporary). Rockdale — The
;ockdale. iSellersville — Temple.
SOUTH CAROLINA
Changes in Ownership
Inmbia — Ideal, sold to Publix by W. E.
'ields. Greenwood — Liberty and Pastime,
old to W. E. Fields by Publix.
Closings
Palace (temporary).
SOUTH DAKOTA
Changes in Ownership
nd — Strand, sold to Frank Siraek by
Reward Varing. De Smet — State, sold
J. A. Woodring by Henry Weicks.
Closings
Greenfield — Majestic. Friendship — High
School.
TENNESSEE
Changes in Ownership
nphis — Highland Heights, sold to O. A.
Keter by Mrs. Brady.
TEXAS
Changes in Ownership
Abilene — tleni and I'alace, sold to H. A.
Poston (uncontirmcd). Clyde — Marvel,
sold to Mrs. Lee Irwin (unconlirmed).
Cushing — Crown, sold to J. U. Parnell
(unconfirmed). Daingerfield — Palace, sold
to W. D. Waller Uniconlirmcil). Dayton
— Sterling, sold to J. H. Williams (un-
confirmed). De Kalb — Patriot, sold to
C. HoflFman. Eliasville — National, sold to
E. A. White. Fort Worth — Ritz, sold to
H. A. I'oston (unconlirmed). Garrison —
Tlic Garrison sold to C. R. Curre (uncon-
firmed.) Giddings — Dixie, sold to Lehman
Bros. (unconfirmed). Gortnan — Strand,
sold to C. D. McCown (unconfirmed).
Laredo — Royal, sold to H. F. Valdez.
Longview — Elks and Rembert, sold to East
Texas Theaters. Maple — Lovedale, sold
to J. F. Watson & Ted R. Reed. Mer-
cedes— Empire, sold to Dent Theaters. Mt.
Vernon — Palace (formerly Queen), sold to
S. G. Fry. Olney — Queen, sold to J. T.
Richardson. Sinton — Elaine, sold to Hall
Bros (unconfirmed). Turkey — Palace, sold
to T. L. Colvin. Vega — The Vega, sold
to Farmer Jones. White Deer — ^State, sold
to Wm. Lewis by J. R. Sander. Weslaco
— ^Capita! & Ritz, sold to Pharr Theater
Co.
Changes in Ownership
Leonard — Celeste & Trenton (closed except
Fri. and Sat.) Orangefield — Thelma (closed
except Wed. and Sat.) Stamford — Cry-
stall (closed except Fri. and Sat.) Zana
— Paducah (closed except Fri. and Sat.)
Closings
Desdemonia — Blue Bird (temporary). Fort
Worth — Pearl (dismantled). Hedley —
Dreamland. Honey Island — Lee (indefin
itely). Houston — Family and Liberty (dis
mantled). Kirkland — The Kirkland (tern
porary). Lovedale — Maple (indefinitely)
Monahans — Palace (temporary, uncon
firmed). Port Lacava — Airdome (perman
ent). Bogata and Liberty (temporary)
Roaring Springs — Thes Roaring Springs
Robert Lee The Robert Lee. Sudan —
Garden (temporary).
UTAH
Changes in Ownership
Hurricane — Star, sold to John A. Tudd by
Cha». B. Petty. Hyrum— Rex. sold to H.
H. Jensen by T. M. Morris.
Closings
Hatch — Brown Theater. Salt Lake City —
Cozy (permanent). Silver City — Sterling
(burned down).
WEST VIRGINIA
Reopenings
Milton — Picture Garden (open Thurs.) Park-
ersburg — Palace (formerly State).
Changes in Ownership
Elkins — Grand and Hippodrome, sold to G.
W, Talbott by C. C. Kellenburg. Good-
will— The Goodwill, sold to Bailey & Tay-
lor by Mr. White. Jane L«w — Ballard,
sold to Mrs. B. Church by Mr. Ballard.
Man — The Man, sold to V. L. Weaver
by C. M. Brown. Roanoke — Strand, sold
to Allen Jenkins by Tiffany Tattwer.
Weyanoke — The Weyanoke, sold to Weyan-
oke Coal & Coke by S. C. Clark.
Changes in Policy
Clothier — The Clothier (open Tues., Fri. and
Sat.) Fairview — Globe (open Sat. only).
Guyandotte — Dixie (open Tues. & Thurs.)
Maben — The Maben (closed Tues. and
Thurs.) New Cumberland — Manos (open
Sat. & Sun. only). Sharpies — The Sharp-
ies (open Tues.. Fri. and Sat.)
Closings
Ashford — The Ashford. Claremont — The
Claremont. Clothier — Hippodrome. Esk-
dale — The Eskdale (temporary). Gassaway
— Dixie (temporary). Grafton — Opera
House (temporary). Logrow^ — Collier.
McAlpin — The Mc.\lpin (burned V Mahon
— The Mahon . Mallory — The Mallory.
Recreation (temporary). Page — The Page.
Royal — The Royal (temporary). Vulcan —
The Vulcan.
Short Subjects
"Campus Romeos"
F. B. O.
"Elephants Don't Fly"
Type of production. . . .2 reel comedy
The three gay lotharios of the Fat
Men comedies arc let loose in a me-
lange of train-beating, notion selling
and hazing. The fur flies thick in all
three cases, with Lois Boyd, a pretty
"fem" eased into the scene to lend
beauty to the surrotmdings every
once in a while. The picture is
crammed with incident, most of it
of a lively nature, in fact too lively
for the fat boys, who fade out at
the clinch, agreeing with father:
"Elephants don't fly."
"The Beauty Parlor"
F. B. O.
Worthwhile Booking
Type of production. . . .2 reel comedy
Al Cooke and Kit Guard, who are
supposed to put the works over in
this comedy, have been far funnier
in other pictures. The funniest about
either is the name Cooke is given
by the author, "Nate Muggleduffie,"
and you can take your choice cm
that. However, the story is lively,
with a swift change of pace, and the
titles fairly crisp. Lorraine Kason
and Thelma Hill help matters mate-
rially for the eye. All told, it is
worth a booking.
"Ah. Gay Vienna"
Blue Bird — Universal
Farce at Any Cost
Type of production 1 reel comedy
Charles Puffy is the big heavy
hero who is supposed to carry off
the honors in the light stuff, and so
far as comparison with the rest of
the cast is concerned, he wins by a
wide belt line. However, this is
faint praise, for there is little else
for him to do than to go chasing
up ,ind down the same flight of stairs
until his condition parallels his name.
All this is by way of getting action
into a burlesque crook theme, in
which a priceless gem is the object
of everybody's search. Not so hot.
"The Plumed Rider"
Universal
Action Aplenty
Type of production. . . .2 reel comedy
The mere fact that Fred Oilman's
name is in the cast of characters is
enough to insure three certain ele-
ments in the picture — hard riding, ro-
mance and plenty of fisticuffs. In
this one, though of familiar texture,
all the materials mentioned are to be
found. Nothing really new, nothing
particularly distinctive, yet a measur-
able quota of entertainment is of-
fered.
"Nothin" Doing"
F. B. O.
First Rate
Type of production. . . .2 reel comedy
It's probably only a matter of time
when this most individual of comedy
entertainers, Charley Bowers, will go
the way of the Langdons, Lloyds and
others who rose to acclaim via the
short. In this one we see Charley
doing his stuff as a cop, with a meth-
od all his own for collaring crim-
inals. Drollery, good naturcd farce
and the unforgettable face of the
star combine to make this a class A
offering.
"On Furlough"
Stern Bros. — Universal
Consistently Funny
Type of production. . . .2 reel comedy
Sid Saylor pulls his inimitable
grimaces and takes a few inevitable
falls, all good for laughs, this time
in the uniform of a buck private mak-
ing the most of a furlough. The
crux of the comedy theme is George's
wooing of a girl whose father frowns
on the affair ,and how both outwit
the "pater" makes for some spright-
ly incident and action.
Hollywood Happenings
"American Beauty" Almost Ready
Carey Wilson's production of "American
Beauty," from Wallace Irwin's story, star-
ring Billie Dove, soon will be completed.
Lloyd Hughes is leading man Other players
are Alice White. Lucien Prival, Edythe Chap-
man, Walter McGraill. Al St. John, Freeman
Wood and Margaret Livingston.
* * *
Complete "Coward" Cast
Completing the ca^^t of "The Coward,"
Hugh Thomas and Byron Douglas have been
cast in this Warner Baxter picture now be-
ing filmed at the F. B. O. studios under the
direction of Alfred Raboch.
* * *
Columbia Assigns Griffith
Columbia has assigned E. H. Griffith to
direct "Alias the Lone Wolf,'' third special
on Columbia's 1927-28 schedule. This will
mark Griffith's first assignment for the com-
pany since he was signed on a long term
contract.
Ince on Location
Ralph Ince and a company of 100 players
and technical assistants headed by Patsy Ruth
Miller have left for Santa Ana Canyon for
the purpose of filming tropical exteriors in his
new F. B. O. production. "South Sea Love."
Rogell Completes "Red Raiders"
Al Rogell has completed the Charles R
Rogers production starring Ken Maynard,
"The Red Raiders.'' Marion Jackson wrote
the scenario and continuity. Supporting the
star are Ann Drew. Paul Hurst, J. P. Mc-
Cowan, Harry Shutan, Tom Bay, Hal Salter
anl Chief Yowlache.
De Mille Signs Sonya Levien
Sonya Levien, scenarist of "Harp in Hock,"
now in production with Rudolph Schildkraut
and Junior Coghlan in featured roles, has
signed a long term contract with the De
Mille studio.
Bob Steele Injured
Bob Steele, who was hurt in the fight
scenes in his first picture, "The Mojave
Kid," is in the French Hospital, encased in
a plaster cast, while two cracked ribs and
two fractured vertebraes are healing.
HOLLYWOOD
HAPPENINGS
o/'FILMDOM
ANDWEEKLY
FILH DIGEST
By
Harvey E. Qausman
Horner Starts Schedule
Robert J. Horner, head of Associated Inde-
pendent Producers, has started production on
his 1927-28 lineup, consisting of six westerns
featuring Montana Bill and six frontier thril-
lers starring Kit Carson. The first three
episodes of "The Mansion of Mystery" are
completed. In the cast are William Barry-
more, Teddy Reavis, Kalla Pasha, Fred
Church. Margaret Earl and Jack Richardson,
Wm. M. Pizor is connected with Homer on
the serial and Carson pictures
* * * '
Carle Starts Filming
Making his first production for F. B. O.,
Phil Carle has commenced the filming of
Laura Jean Libbey's "In a Moment of
Temptation." Charlotte Stevens plays the
principal feminine role, and the leading male
part is in the hands of Cornelius Keefe.
* * *
With Florence Vidor
Marie Shotwell and Roy Stewart, free lance
leading man, have been^^dded to the cast
of "A Celebrated Woman," Florence Vidor's
current starring production for Paramount.
Finish "Life of Reilly"
Production of "The Life of Reilly,'' which
William Beaudine is directing for First Na-
tional, rapidly is nearing completion, and
the megaphone wielder expects to conclude his
engagement with the Burbank studio this
week.
* * *
Claire McDowell Cast
Claire McDowell, who has played innum-
erable "mother" roles for the screen, has
another in "Beautiful but Dumb," the Vera
Reynolds starring picture which Frank Urson
is directing for De Mille.
* * *
Change Denny Title/~~^
Reginald Denny's latest starring vehicle
for Universal will be released under the
title of "Out All Night" instead of "I'll
Be There." This is a screen adaptation of an
original written by the star and directed by
William Seiter.
* * *
Fred Thomson's First
Within a few days the cast will be com-
plete for Fred Thomson's first Paramount
picture, "Jesse James." Production is sched-
uled to begin July 11, and will be made at
Bridgeport, Cal., about 185 miles northwest
of Los Angeles in the Sierras Harry Woods
and William Courtwright will be in the cast.
* * *
Added to Columbia Cast
Florence Turner and Paul Panzer have
been added to Columbia's "Sally in Our
Alley." The cast also includes Shirley Ma-
son Richard Arlen, Alec Francis, Kathlyn
Williams and William H. Strauss.
The Life of Los Angeles
Centers at the
Ambassador 's
Famous
Cocoanut Grove
Special Nights Tues. and Sat.
College Night Every Friday
Finish "See You Later"
Frank Yaconelli will finish direction of
Earle Douglas in "See You Later,'' an orig-
inal by Charles Diltz for Sierra Pictures,
this week. The complete cast includes Doug-
las, Maurice Costello, Barbara Luddy, Albert
Roccardi, Sherry Tansey, Jack Grey and Bill
Halsey. Les Goodwin is assisting and Jack
Draper in charge of photography.
* * *
"Tempest," Barrymore's Next
John Barrymore's new picture for United
Artists will be released under the title of
"Tempest." It is a story of the Russian
revolution
* ♦ *
McDonnel Assisting Brenon
Lt. Col. Geoffrey L. McDonnel will assist
Herbert Brenon in filming war scenes in
"Sorrel and Son," Warwick Deeping's novel.
He will take the role of a British general in
the war scenes of the production.
* * *
Lena Malena with La Rocque
Lena Malena, the German actress recently
signed by De Mille, makes her American de-
but in "The Fighting Eagle," in which Rod
La Rocque is starred. This is the first of
the ten De Mille studio specials and is di-
rected by Donald Crisp.
* * *
Al Cohn Writes Continuity
Al Cohn has been signed to write the adap-
tation and continuity of "We Americans,"
Edward Sloman's forthcoming Universal pro-
duction.
* ♦ *
"Crystal Cup" Ready
Henry Hobart is completing "The Crystal
Cup,'' adapted from Gertrude Atherton's
novel. John Francis Dillon is directing.
Dorothy Mackaill and Jack Mulhall are feat-
ured, with Edythe Chapman, Clarissa Sel-
wynne, Jane Winton and Rockcliffe Fellowes
in the cast.
* « *
Start "West Pointer"
With cooperation of the war department
and authorities at the military academy, a
company from the De Mille studios will in-
vade West Point within two weeks to make
"The West Pointer," starring William Boyd.
Donald Crisp will direct.
* * *
Addie McPhail Cast
Addie McPhail. who portrays the role of
the wife in "The Newlyweds and Their
Baby" series of Stern Brothers comedies, has
been chosen for a prominent part in "The
Thirteenth Juror." Edward Laemmle's latest
directorial effort for Universal.
* * *
St. Clair Finishes Assignment
Malcolm St. Clair has completed the Con-
stance Talmadge starring vehicle tentatively
titled "Breakfast at Sunrise." This is a stor>
by Mme. Fred de Gresac founded upon a
French farce by Andre Birabeau. Don Al-
varado is Connie's new leading man Others
in the cast are Marie Dressier, Bryant Wash-
burn, Burr Mcintosh, Alice White, Paulette
Duval, David Mir, Nellie Bly Baker and Al-
fonse Martel.
« >^ 4:
Daniels' Company on Location
The Bebe Daniels' company making "Swim,
Girl, Swim'' under direction of Clarence Bad-
ger, is on location at Naples. Cal., doing
swimming race scenes. Clyde Swendson, one
time Olympic diving champion, has been add-
ed to the cast. James Hall plays opposite
Miss Daniels and Gertrude Ederle has a
featured role.
* * *
Complete Langdon Picture
Harry Langdon Prod, has completed film-
ing of picture, as yet untitled, upon which
the comedian has been at work for six or
seven weeks. It is from a scenario by Ar-
thur Ripley. Langdon's leading woman is
Gladys McConnell. Other players are Agnes
Steele, Francis Raymond. Henry Barrows,
John Kolb and Cornelius Keefe.
* * ♦
Larry Semon Active
Larry Semon is completing his first star
comedy for Educational of the series of eight
which he will make during the year. Semon
is making this initial starring vehicle at the
Chadwick studio.
"Flying Nut" for Tryon
"The Flying Nut" will be the title of
Glenn Tryon's first picture under his new
long term contract with Universal. This is
an original by Harry O. Hoyt and will be
made under direction of William J. Craft.
* ♦ *
"Life of Riley" Progressing
Efe Asher is making rapid progress on
"The Life of Riley," starring Charlie Murray
and George Sidney. William Beaudine is
directing. In the supporting cast are Myrtle
Stedman, Sam Hardy, June Marlowe and
Stephen Carr.
* * *
Coogan Stars "Buttons"
Production has been begun by M-G-M on
Jackie Coogan's new starring film, "Buttons,"
which George Hill is directing The sup-
porting cast includes Lars Hanson, Gertrude
Olmsted and Roy D'Arcy.
* » *
"Drop Kick" Soon Ready
Ray Rockett is weU along with the new
Richard Barthelmess vehicle, "The Drop
Kick," from Katherine Brush's college novel,
"Glitter," which Millard Webb is directing.
In the cast are Virginia Lee Corbin. Alberta
Vaughn, Brooke Benedict, James Brad'oury,
Eugene Strong, Hedda Hopper, Dorothy Re-
vier and George Pierce.
* * *
Hoot Gibson's Plans
With production of 'Galloping Fury," adapt-
ed from Peter B. Kyne's "The Tiny Torea-
dor" well under way. Hoot Gibson is looking
forward to the early production of another
Kyne story. It will be called "The Rawhide
Kid" and is being adapted by Isadore Bern-
stein from the story "The Lion and the
Lamb." Del Andrews will direct it under
the supervision of Charles Logue. Arthur
Statter is doing the continuity.
* * *
"Rose of Monterey" Progressing
The George Fitzmaurice production, tenta-
tively called "The Rose of Monterey,'' is
nearing completion. This is a story of early
California written by Minna E Smith and
Eugenie Woodward. Mary Astor and Gil-
bert Roland have the featured leads. Mon-
tague Love, Gustav von SeyfFertitz, Flora
Finch, Billy Wilson, Real Mureal and Bud
Sterling are in the cast.
* * * .
Green Adds Two
Director Alfred E. Green of "Two Girls
Wanted," Janet Gaynor's first starring pro-
duction for Fox, has selected Alyce Mills and
William Tooker for the picture.
* * *
Johnny Arthur Completes First
Johnny Arthur has completed his first Edu-
cational-Tuxedo comedy on the new schedule
which calls for six of these comedies in which
he will play the leading comedy role.
* * *
Sterling Winds Up Schedule
"Face Value," a Sterling production, now
is in the cutting room and will be previewed
within the fortnight. This leaves only "The
Cancelled Debt" to be made for completion
of the current program.
* * *
William De Mille's First
Roy Burns is assistant director to Frank
Urson making "Beautiful But Dumb", Wil
Iiam C. DeMille's first production as associate
producer with Cecil B. DeMille. Vera Rey-
nolds is starred with Kenneth Thomson and
Majel Colenlan in featured roles.
* * *
Signs Three Directors
William Le Baron, vice-president of F.B.O.,
announces that he has just signed three new
directors. They are Phil Carle, Louis King
and Wally Fox.
* * *
Al Martin Writing Titles
Al Martin, former newspaper man, has
been signed by F.B.O. on a contract to write
titles, his first job being to title "Helen of
Troy, New York."
* * *
Torrance with Keaton
Ernest Torrence has been signed in the
chief supporting role for Buster Keaton's
next comedy, "Steamboat Bill,'' which goes
into production immediately, and which will
follow the comedian's "College," which is
completed but not released.
"Tea for Three" in Work
Another stage play went into production
at the M-G-M studios, when Director Robert
Z. Leonard filmed the opening scenes of
"Tea for Three," a new co-starring vehicle
for Lew Cody and Aileen Pringle and the
second in a series of comedy features in
which these two players will be paired. The
first film, "Adam and Evil," is soon to be
released. "Tea for Three'' was adapted
from the play by Roi Cooper Megrue. The
supporting cast includes Owen Moore and
Philip Smalley.
* * *
Lupino Lane Comedy
Following a brief rest, Lupino Lane is in
the midst of production on a new two-reel
comedy, the second in his series of eight
starring vehicles for Educational for the 1927-
28 season. The production will show Lane as
a sort of comedy Daniel Boone.
* * *
In Paramount Western
The following players have been added to
the cast of "Shootin' Irons," the Paramount
western starring Jack Luden, Richard Car-
lyle. Loyal Underwood and Guy Oliver. All
are western types with long experience in the
Zane Grey series.
* * *
Gotham Starts Schedule
Production is now on the second week for ■
the first of the 1927-28 Gothams, "The Rose
of Kildare," with Helene Chadwick, Henry
B. Walthal and Pat O'Malley. Carmel Myers
has started work, under direction of Tom
Terriss, on "The Girl from Rio."
Hello Hollywood
Tremont Film
Laboratories
Will Open a
New Hollywood
Laboratory
On or About
October 15
Harry Glickman Edward Horn
Pres. Treasurer
"IT CAN BE DONE"
HAROLD
SHUMATE
Originals — Adaptations
For
Lasky — M. G. M.
Universal — Fox
Management
Edward Small Company
FREELANCING
^'!
WHAT-S
GOING ON 1
AND WHO'S
WHO
FROM STUDIO
STAGES
AROUND
NEW
YORK
Eastern Studios
A WEKKLY
DIGEST
OF SNAPPY
ITEMS
COVERING EASTERN
PICTURE PRODUCTION
Kane Goes to Europe
Rol)irt T. Kiuic, the proiluccr, sail-
ttl yesterday for Europe.
To Make Two Series
Burton King will leave July IS for
Hollywood, where he will make a
scries of 12 pictures for Excellent
and a series of 12 for Pathe. George
Walsh will be starred in one of the
series. Accompanying King will be
B. McEveety. Marcel Lc Picard,
cameraman, and Edna Hill, cutter.
Adrian Johnson, who will remain
in New York, will write the con-
tinuities for the Excellent series,
while Harry Chandlee will super-
vise editing.
Swenson Given Additional Duties
Joel Swenson of the Fox publicity
department, who has been handling
special assignments, is now handling
his company's eastern studio public-
ity, in addition to his other duties.
Beth O'Shea, who has been handling
studio and fan magazine publicity,
has resigned.
Miller in Europe
H. L. Miller, co-producer of the
Charley Bowers' comedies, who is
visiting in Europe, is expected to re-
turn about July 20.
McQuire Guest of Honor
Charles McQuire, casting director
of the Robert T. Kane unit, was
guest of honor at a party given by
the Thespians Saturday night.
McDonald Return to Coast
J. Farrell McDonald, who has been
working in "East Side, West Side"
at the Fox studio, left Thursday for
Hollywood.
JOSEPH C. BOYLE
Director
"BROADWAY NIGHTS"
(Robert T. Kane Prods.)
FRANK ZUCKER
A. S. C.
Cinem atographer
'Phones:
Wadsworth 5650
Wisconsin 0610
A Little from ''Lots"
B, RALPH WILK
TJ .\1. K. SMITH is not going to
^*-* try out for any Notre Dame
teams, although he is in South Bend.
'I'he former costume director at the
Paramount Long Island studio is
visiting relatives.
* * *
By the tvay, it will look like old
tiviea when Lee Burroughs opens
the new restaurant at the Para-
mount sttidio in Hollywood. He was
in charge of the Paramount studio
dining place on Long Island worry-
ing about menus for the stars, di-
rectors, actors, technicians and
others.
* * *
The unkindest cut of all
would have been a cut for the
cutters, who are important fac-
tors in production. Incidental-
ly, it was not a cutter, who
wroter "The Face on the Bar-
Room Floor."
* * ♦
"It's a long time between pictures,"
as the governor of North Carolina
might have but did not say to the
governor of South Carolina.
* * *
A thought for today: Showmen
claim there are more transients on
the East Side of Broadway than on
the West Side.
i|< * 4:
Sam Hellman and Burton Rascoe
are among the many credited with
having originated the joke that a
"motion picture producer is a man
who knows what he wants, but does
not know how to spell it." The line
forms on the right.
* * *
It's a long step from the cor-
ner of Ninth St. and Sixth
Ave., Minneapolis, to Broad-
way, but we knew Herbert
Crooker when he played cor-
nerlot baseball and dragged
his books to school. Herb has
been promoted from press rep-
resentative to eastern repre-
sentative for Charles Burr and
Johnny Hines.
>•> * *
From film director to prohibition
director was the step taken by Major
Maurice Campbell. He will be in
charge of dry activities in the New
York district. While with Para-
mount, he directed Bebe Daniels in
several pictures.
* * *
Our Passing Show: Phil Baker
munching a sandwich at the B &
G; Larry Giffin and manuscript
moving north on Broadway ; Jimmy
Savo and Willard Robertson head-
ing our hatless club; Harry Osborn
on the boardwalk at Atlantic City;
Lan-y Harris at "The Second Man."
* * *
At least five men will follow June
"Slollyer's progress under the Fox
banner. They are Leland Hayward,
Joe Boyle, Bob Haas, Ernest Hal-
ler and Wilbur Morse of the Bob
Kane unit, who had June under con-
tract. When June was offered better
terms and a long contract by Fox,
her managers agreed to release her.
* * «
A charter member of the Hatless
club is Dick Weil, Rayart's publicity
man.
* * <^
The eastern camera colony has
been augumented by the return of
George Peters, who has been on the
Coast .
* * *
Paul Bern is to join the
heavy July exodus to Europe.
* * *
George O'Brien has been made a
member of the Fox Athletic club.
At the July meeting of the club,
George presented medals to members
of the Fox bowling team.
* « *
Hugh Thomas, crack life insurance
salesman, has turned to acting. His
initial role was in "Shanghai Bound,"
starring Richard Dix. His present
engagement is in "The Coward,"
starring Warner Baxter.
« * *
Charlie Craig, Harry Lee
and Harry T. Morey may
start the long journey to Hol-
lywood this month.
* * *
Bertha Karp, eastern representa-
tive of the Edward Small Company,
is accumulating a fine coat of sun-
burn on her vacation.
* >t< 4i
Jack Renault, who was in "Knock-
out Reilly," returned to the ring
July 4, when he battled 10 rounds
with Ramon Rojeros in Kansas Citv.
* * *
The lure of production seems
as strong as that of printers'
ink. We have several friends,
who left pictures, but they are
eager to return to production
work.
Completing Fox Picture
Production of "East Side, West
Side," directed by Allan Dwan, is
about completed. Virginia Valli
one of the featured players, plans
to leave tomorrow for the Coast.
George O'Brien will remain in New
York and will leave next month for
Paris, to attend the American Legion
convention.
Hampton Returning West
Earle Hampton of the Fox Coast
studio publicity department, who has
been spending several weeks at the
eastern studio, will leave this month
for Hollywood.
Roach Signs Frank Butler
Hal Roach has placed under long term
contract Krank Butler, writer and director
with the Roach forces.
HERE'S GOOD NEWS
IF YOU'RE FILMING
A PICTURE WITH
FOREIGN SETTINGS—
THE biggest production
MADE Abroad
BY any American
COMPANY
USED the author's
EXACT Locations and made
IT'S Interiors in the
REX INGRAM Cine-Studios.
NICE, France.
FOR nearly
THREE Hundred Thousand
DOLLARS ($300,000)
LESS Than the
HOLLYWOOD figures
FOR the same picture.
THE Picture voted the
BEST in France
FOR the year
WAS made in the
REX INGRAM Cine-Studios
NICE, France,
FOR What would be
HALF A good
DIRECTOR'S salary
IN Hollywood.
THE English hit of the year
USING the biggest war sets
EVER designed for a
BRITISH production was
FILMED in the
REX INGRAM Cine-Studios
NICE, France.
FOR half what
IT would have cost
AT home.
YOU can make your
NEXT Old World
STORY abroad and
SAVE MONEY in doing
IT if you'll
CABLE
METROREX. Nice. France,
OR write
HARRY Lachman
REX INGRAM Cine-Studio
NICE, France,
FOR the inside facts.
Hits Recently Made in Rex Ingram
Cine Studios, Nice, France
Mare Nostrum (Rex Ingram) American
The Nude Woman (Leonce Perret) French
Roses of Picardy (Maurice Elvey) English
Morgane La Sirene (Leonce Perret)) French
Passion Island (Manning Haynes) English
Unnamed U.F.A. Feature (Dr, Wolf) German
The Blind Ship (J. Guarino) French
L'EX Voto (Marcel L'Herbicr) French
The Garden of Allah (Rex Ingram) American
Descriptive matter can be obtained from
D. M. Mersereau of Film Daily
THE
10
DAILY
Sunday, July 10, 1927
Theater Equipment and Management
By MICHAEL L. SIMMONS
PROJECTOR FIREGUARD
DESCRIBED BY S.M.P.E.
This is the sixth installment of
the report of the Society of M.P.
Engineers, outlining technical prog-
ress made during the first half of
1927. Previous installments ap-
peared in the issues of May 1, 8, 22,
29 and June 19. Another installment
will appear in an early issue.
A new safety device which renders
impossible a fire in the projector is
said to be perfected. (108). It has
nine control stations at the various
sprocket wheels and belts, and an
electrical system whereby a break in
the film, buckling, blowing of the
fuse, etc., will instantly throw a lamp
house dowser. Should the system
fail to work, the mechanical features
of the invention function and the fail-
ure of the fihn to properly pursue its
course instantly shuts off the power
and throws the dowser.
In projection it is often important
to get as much light as possible
through the film aperture, but it is
also necessary to consider the tem-
perature of the film surface at this
point. With the introduction of the
mirror optical systems, in which the
heat at the aperture is very much
more than in the case of lens sys-
tems, this necessity has come more
into prominence, and the relation be
tween the temperature at the film and
the useful light flux has been given
new study. (109).
It was found that the temperature
in the case of a metal mirror was al-
most twice as great for a screen il-
lumination of fixed value as that
produced by a system employing a
glass mirror and condenser. This
ratio was somewhat less for a screen
Sources of Material
(106) "M. P. News", Febru-
ary 25, 1927, p. 698.
(109) "Zeitschrift fur Tech-
nische Physik," Beipzig, No.
12, 1925, p. 661.
(110) Goldberg, Science et
Industries Photographique,
Paris, 6A, June 1, 1926, p. 60.
(111) "Kinematograph.
ic Weekly," London, 114, Au-
gust 19, 1926, p. 87.
(112) Loyd A. Jones, Clif-
ton Tuttle, Trans. S.M.P.E.
Volume X, No. 26, p. 183.
(113) C. N. Bennett, Bio-
scope Supplement, London, 3,
June 3, 1926, p. v.
(114) H. E. Jodoin, United
States Patent 1593767.
(115) J. F. R. Troeger,
United States Patent 1597300.
(116) P. A. Congy, French
Patent 610040.
(117) L. Kepruska, British
Patent 256571.
■$
An instance of ventilating towers erected by the Cooling Towers Co., Inc.,
atop the Paramount, in which the design of the structure is modified to
blend writh the design of the theater.
illumination of double this value. A
theoretical loss of 28.6 per cent of
available flux was measured in a con-
denser system composed of a glass
parabolic mirror and a condenser of
50 cm. focus and 20 cm. in diameter,
which was due to absorption and dis-
persion. The effect of the brightness
of the light source and of the cool-
ing mechanism was also included in
this study.
Comparative temperature measure-
ments in the aperture of motion pic-
ture projector gates have been made
from measurements of the resistance
of a blackened wire in the gate, (110)
and Odencrant's experiments on the
temperature in film gates have been
summarized. (111). An opaque black
body placed in the gate is the stand-
ard receptor. Film during normal
travel through this region should not
reach a temperature of 90 degrees
Centrigrade though its inflamation
point is about 155 degrees Centi-
grade.
Screens
A very complete analysis of the
eflection characteristics of many com-
mercial projection screens was pre-
sented (112) at the last meeting of
the society. Tables were included
which may be applied to particular
problems in selecting the proper types
of screens for auditoriums and the-
aters.
A semi-specular screen has beer
made from paint, aluminum and gilt
spangles and used in some large Lon-
don theaters. (113). This screen is
found to give a strong axial reflection
Fessenden with Carpenter-Goldman
G. R. Fessenden has resigned as
publicity director of the North East
Electric Co., Rochester, N. Y., to be-
come general manager for the Car-
penter-Goldman Laboratories, Inc.,
161 Harris Ave., Long Island City,
New York. The Carpenter-Goldman
Laboratories are known as experts
in the educational and industrial mo-
tion picture field, and are producers
of scientific and technical pictures.
They have specialized particularly in
animated drawings and in motion
photo-microscopy.
Anger Tells How U. A.
Houses Will Be Equipped
Los Angeles — "In all of our the-
aters a special type of seat, recently
designed, will be installed. The first
of these seats which has a cushion
back, will arrive soon in Los An-
geles for the new United Artists'
theater, now nearing completion on
Broadway, between Ninth and Tenth
Sts.," declared Lou Anger, operating
head of the firm's rapidly forming
circuit.
"Also, the big American audiences
have become 'sold' on good organ
music. For the new theater here in
Los Angeles we are now having con-
structed by the Wurlitzer Company
the world's greatest and costliest or-
gan, and this will arrive for installa-
tion for the opening on Thanksgiv-
ing Day."
without rendering the picture dull to
patrons in the front and side seats.
A paint has been devised for mo-
tion picture screens (114) which con-
tains small amounts of color. These,
it is claimed, do not visibly alter the
whiteness of the screen coating but
are "responsive" to color in the pro-
jected beam.
More perfect reproduction is said
to result through the use of a pro-
jection screen including a transpar
ent plate having fine sinusoidal cor-
rugations formed in its display side
and covered with a semi-opaque varn-
ish layer. (115)
A translucent screen has been de-
vised for daylight projection (116)
which has one face polished and the
other, which faces the spectators,
matte and dark. Dark coverings have
been arranged both behind and in
front of a translucent screen to per-
mit the passage of projected light and
to obstruct dispersed light. (117).
Capitol Offers Reductions
on Equipment Material
Washington, D. C. • — As a special
inducement to exhibitors to purchase
such modern equipment as their the-
aters may need, the Capitol Theater
Supply Co. is offering a special in-
ducement of IS per cent reduction
from list price on all purchases up
to July 15. The company in mak-
ing announcement to exhibitors
says:
"Please keep in mind that our
thought is that whatever losses we
may sustain on this thirty day sale
will be more than offset by an in-
creased volume of business, addition-
al good will of exhibitors, and ad-
vertising of which you will reap the
benefit."
Portland Changing Building Code
Portland, Ore. — Amendment of the
building code relating to theaters is
under discussion by city commission-
ers, fire marshal and local owners.
I ■ ■ ■■■♦■■•■■■■.♦■.■'■■■'•■■•■■>"> ■'»'■•■■»■■>'■■' •'■>■■•■.♦
QUALITY PRINTS
Titles anS Negative Developing
Release Printing
U. S. Film Laboratories, Inc.
Hudson Heights, N. J.
Palisades 3678
If You Are in the
Market for Any Kind of
MOTION PICTURE
APPARATUS
CONSULT USAND SAVE
MONEY
SEND »OR OUR PRICE LIST
I
'no West 32"-''St..Nca-yoik.N.y.
Phone Penna. 0330
Motion Picture Department
U. S. and Canada Agents for Debrie
THE
Sunday, July 10, 1927
<^E^
DAILV
11
DAILY TIPS WHICH MEAN DOLLARS FOR SUOWMEN
"An Affair of the Follies"
(First Nat'l)
Advertised picture on theater front
with a copper-framed poster. The
main figure was that of a girl dancer
with the puppet-like figure of one
man on her lap, another under one
arm. From the bottom of the post-
er rose an array of feminine legs.
The colorings were red, green and
blue on an orange background, mak-
ing a very noticeable display. The
figures were bold and striking, and
the names of the leading players
were plainly shown along the base
of the sign. — New Everett, Everett,
Washington.
"Babe Comes Home"
(First Nafl)
Gave Saturday morning matinee
for children. It drew a big house,
mostly of children but with a large
sprinkling of adults. Obtained four
baseballs autographed by Babe Ruth
for distribution among the children
attending the matinee and advertised
the fact in display ads and in news-
paper stories. "The Daily News"
carried a two-column cut together
with a story. "The Pioneer Press"
also carried a story on the stunt
which aroused interest among the
Bambino's young "fans." — Mike
Mayen, Tower, St. Paul.
. "The Callahans and the Murphys"
I (M G-M)
' Co-operated v^-ith newspapers to
give away free admissions to all peo-
ple named "Murphy" and "Rose"
who sent in their names and ad-
dresses.— Cameo, Cleveland.
"The Fire Brigade"
(M G-M)
Contest for boys and girls under
B6 was run in "The Daily Post."
Contestants were asked "How many
Words can you make out of Fire
rigade?" Prizes were 15 pairs of
ickets. Fifteen children who had
he biggest list of words were able
to take any two members of their
family as guests to the picture any
bne of the four nights. The winners'
names were published and special ad-
irance stories on the production and
3n the contest were run in the local
newspaper. — Wonderland, Lindsay,
Ont.
"Long Pants"
(First Nat'l)
Sent small boys wearing long pants
With dogs with their front legs sim-
'larly encased through streets. The
3oys and the dogs, both wearing long
3ants, appealed particularly to wo-
ncn and youngsters, and appeal to
:hem always means appeal to the
pen.— Geo. J. Schade, Schade, San-
iusky, O.
"Michael Strcgoff"
(Universal)
Newspaper wanted to increase cir-
culation so they offered every boy
and girl a free ticket to see "Michael
Strogoff" if they secured a new sub-
scriber to take the paper for a month.
r>y securing two subscribers they
were entitled to two free tickets.
.Vlongside of this announcement ap-
peared a three column 10 inch ad on
the picture which was run free of
charge. — C. T. Chapin, Howell, Pa-
latka, Fla.
"Monte Cristo"
(Fox)
Seventeen leading downtown stores
joined in a treasure hunt involving
free distribution of mej^cliandise. All
patrons of the theater were entitled
to a treasure hunt key every day of
the week. A tag attached to each
key told the holder at which store
and address the treasure chest was
that the key would probably open.
The holder of the key which opened
the chest was entitled to the contents
of the chest. — Jolm F. Royal, Palace,
Cleveland.
"Ritzy"
(Paramount)
Persuaded automobile agency to
park three cars in front of theater.
Each car was bannered with terms
and lines appropriate to the picture's
title and the name of Betty Bronson
was spread on with large letters. The
display created lots of attention and
proved a valuable aid in advertising
the picture. — T. Y. Walker, Noble,
Anniston, Ala.
"Rookies"
(M-G-M)
Sent telegram to all army officers
stationed in Atlanta, city officials and
prominent citizens calling attention to
the screen feature. Also had a squad
of "green" rookies on the streets,
each garbed in a new uniform and
wearing a "tin hat" on which was
printed the word "Rookies" in large
letters. A large number of heralds
were distributed around town and
extra space was taken in the adver-
tising columns of the three daily
papers. — Thomas H. James, Grand,
Atlanta.
'Slide, Kelly, Slide"
(M-G-M)
Scoreboard was mounted on the
marquee one week in advance. A
complete score was kept on the Cubs
and White Sox games. This atract-
ed attention, reflected in box office
receipts. The board was operated
every afternoon that either of the
Chicago teams played either at home
or elsewhere. A shot of the White
Sox team and Manager Ray Schalk
was taken at the opening game in
Chicago. This was run with the
picture. — McVicker's, Chicago.
Presentations
By CHARLES P. HYNES
How B'way Does It
Capitol
A prtsent.ition !>it was cnlled "The Kmcr-
alds,'' with a strikiiiK scttiiiK of green rocks
with a crevice in the center revealing a sil-
ver waterfall. Krom this Joyce Coles emer-
^;es and joins the ballet in a routine Trie-
sault is her dancing partner. Rohyn, the
tenor, was shown seated high up in a niche of
a rocky background with his gypsy sweet-
heart singing "Roam on Little (lypsy Sweet-
heart." assisted by the male ensemble and
the Chester Hale Girls. Selections from "The
Merry Widow" was the orchestra's opener.
The magazine and feature. "Annie Laurie,"
finished a diversified bill. The Capitol is one
Broadway house which is not running away
with the present f ul of topheavy stage pro-
ductions, and the picture is still the "feature,"
as it should be in any picture house.
Paramount
Paul Whitcman and his band's act this
week is called "Fireworks." It's a patriotic
hodge-podge, with lots of noise from the
brass with electric pinwheels and other spec-
tacular effects for a finish. Chaniberlin and
Ilimes were one of the specialties held over,
a liurles(nic Apache. Evelyn Hoey sang
"The Urc.im of the Big Parade," with pic-
tures on the screen. The finale of this had
the band coming up the aisles with all the
brass playing strong, as they marched on the
stage Another nimiber was a West Point
drill with the ballet girls in uniform doing
a tap routine, led by a male hoofer. The
three comedy singers did a comedy bit with
pop guns. The windup showed a group of
naval officers in white uniforms, and girls on
separate red, white and blue panels being
lowered slowly from the wings across the
back of stage. The orchestra opened with
"Musical Notions," featuring a solo violinist,
a soprano and the brass ensemble of the
Whiteman band. Jesse Crawford did some
pop nvimbers at the console, followed by
"Little Feet," a Castle short showing a va-
riety of dancers. With the feature "Fast
and Furious," this marked the whole tempo
of the lively program.
Roxy
The three organists opened with a selec-
tion of pop numbers, with the overture fol
lowing. Held over from last week was "Eli.
Eli,'' a bit in silhouette with a blue sky back-
ground. Another holdover was "Wedgwood,"'
a dance number with performers in white cos-
tumes draped against immense replicas of the
famous plateware of that name, a slow mov-
ing bit that did not seem to warrant being
held over "Vanity Fair" was staged to
represent a mammoth toilet set from which
dancers appeared representing the various
toilet articles. There was a Sportlight, fol-
lowed by "Viennese Impressions," with over
100 on the stage and a magnificent back-
ground, was another of those topheavy num
hers which Ro.xy seems to be featuring. It
gave the chorus a chance to vocalize, and
the ballet to do their routine. There were
also soloists in dance and singing numbers,
with colorful costuming. After the news
weekly came a patriotic bit for the Fourth,
with a short flash of grandpa ringing the
Liberty Bell with the ensemble g.athered
around cheering. Movietone shots of the
Byrd flight, with speeches by the four mem-
bers of the flight, scored. A lot of show,
over the two-hour limit, leaving some of the
audience a little bewildered with the massing
of so many people on the stage at times that
it is like trying to watch a three-ring circus.
Strand
Isham Jones and his orchestra were the
highlight, with a fine bunch of jazz special-
ists and a bevy of girls who know how to
step. Betsy Rees, toe dancer, did a toe
dance specialty on a platform in front of
the band. The band gave a .selection of
pop numbers. The 12 Bourman Steppers did
a routine in nifty costumes. This Jones offer
ing comprised the entire stage entertainment,
and was enough to s.atisfy the audience, with
"Naughty But Nice" and "The Immigrant"
to top it off. The only other numbers were
the prelude, the weekly news and the organ
solo at the conclusion.
Strand
(Brooklyn)
"College Days" was the name of the act,
with the band boys dressed in summer col
legiate fashion with flannel trousers and
striped sport coats. The setting included a
white oilcloth eye draped with large pen-
nants representing the various colleges. There
was a liorder of pennants and two pianos
were covered with college colors. Band open
eil with "Collegiate" and then baritone step
ped out to sing "Sweetheart of Sigma Pi."
With band leader master of eeremonies the
Mark .Strand Cirls, 12 in number, came next
dressed as frcshics for a dance to the tuiu-
of "Flapperettes" A xylophone was part
of the accompaniment for this dance. A
featured dancer came next, the melo<Iy for
her dance being "Sometimes I'm Happy."
Then came a duet by a soprano and baritone,
"Put Your Arms Where They Belong." A
quartette of dancing and singing young men
then came forth for a dance called "Creep-
ing" and the act closed with a football dance
by the ensemble.
Present- O- Grams
Briefly told ideas for presentationn
from all parts of the country. We
invite you to send yours.
"Butterflies in the Rain"
Took prologue idea from S|>anish inn se-
quence in picture and billed it as ■"A Night
in .Spain." Back drop gave a Spanish at-
mosphere to the presentation while a .Span-
ish dancing team and singers added to it.
During the week's showing "Butterflies in
the Rain'' held the .screen, and the orchestra
moved from the pit to the stage thereby
dressing up the act. For the outside of
house, used a huge butterfly over the box
office on which were mounted heads of Laura
La Plante and James Kirkwood from the
24-sheet. For the display frames at either
side of the entrance, the pictorial work from
the three-sheets was cut out and pasted on
brightly tinted boards and this in turn was
set off by panels of handpainted copy.
Standard
VAUDEVILLE
for IVIolion Picture Pre«eDlation
The FALLY MARKUS
VAUDEVILLE AGENCY
Lackawanna ?876
1579 BROADWAY, NEW YORK CITY
ARTHUR SPIZZI
AGENCY, INC.
Booking the Better Picture
Theatres
Attractions and Presentations
1560 Broadway New York
Bryant 0967-8
.
AMALGAMATED
VAUDEVILLE AGENCY
Attractions for
Picture Theatres
Standard Vaudeville Acts
1600 Broadway, New York City
Phone Penn. 3580
II
12
Seattle Campaign on
Vandalism Is Sought
(Continued from Page 3)
jacks, crowbars and acid. Labor
troubles are ascribed by Danz as the
motive for the systematic attacks.
Had the trade in this territory taken
concerted action after the previous
outrage, wrecking of the Florence
would not have been attempted, con-
tends the publication.
"It's time exhibitors, exchangemen
and others in the trade hold an in-
dignation meeting and pledge a suffi-
cient amount to go after these people
who take out their vengeance by lit-
erally wrecking theaters, doing dam-
age in each instance to the amount
of several thousand dollars," the pub-
lication declares.
"It is certain that the vandals are
familiar with picture shows — they
know the parts of the projectors on
which to wield their hammer to do
the most damage — they cut and slash
the screen — they pour acid and water
over the reels of film — they throw
acid in electric motors — in the organ.
"The acts of vandalism as prac-
ticed on Danz houses are planned in
advance — a reign of terror to make
John quit — but he will not quit! He
will carry on!
"Why let John Danz continue to
be the goat?"
Zierler Closes Deals for
Three Stars by Cable
Negotiations were conducted by
wireless and arrangements were con-
cluded by cable for three stars to ap-
pear in some of the 18 feature pro-
ductions on the new season schedule
of Excellent. The three stars are
Percy Marmont, Marguerite De La
Motte and Helene Chadwick.
Samuel Zierler, had to go to Eu-
rope while the negotiations were in
progress. They were carried on by
wireless. All three stars will play
in two pictures each.
While Zierler is abroad, arrange-
ments are being made for a number
of other Coast stars. He intends to
go to Hollywood directly upon his
return late in July.
Of the 18 pictures Excellent will
produce and distribute, five are al-
ready completed, though the first re-
lease is not scheduled until Septem-
ber. It probably will be "Your Wife
and Mine," with a cast including
Stuart Holmes, Phvllis Haver, Bar-
bara Tennant and Wallace MacDon-
ald. Either "Life's Crossroads" or
"The Nest" will follow. In the for-
mer appear Gladys Hulette, Mahlon
Hamilton and William Conklin, while
in the latter are Pauline Frederick,
Holmes Herbert, Reginald Sheffield,
Jean Acker, Wilfred Lucas and
Thomas Holding. Will Nigh direct-
ed "The Nest." Commonwealth dis-
tributes the product in the New York
territory.
"U" Outing Next Wednesday
Universal is giving its annual out-
ing Wednesday. It includes a trip
up the Hudson and a picnic at In-
dian Point.
Tuesday
Gradual pruning of distribution costs under-
taken by various companies as compromise
on proposed wage cut. Paramount estab-
lishes an emergency cabinet to effect econ-
omy in production.
M-G-M lists 31 features up to Feb. 4, headed
by "Ben Hur" and "The Big Parade."
United Artists pays Publix $1,250,000 for
one-half interest in the Rialto and Rivoli
Wednesday
Organizing of players continues at studios;
companies abandoning reduction plan.
Expansion plans of E. E. Fulton Co. call
for 22 branches throughout the United
States.
Reports from Washington indicate long de-
layed Paramount decision will be handed
down in a few days by the Federal Trade
Commission.
SurA'ey shows that producers will spend $159,-
600,000 on product for 1927-28.
Theater building boom in progress in De-
troit, with Kunsky Enterprises leading.
Paul Whiteman signs with Publix for 44
weeks at a sum of $528,000 for his orches-
tra.
Thursday
T O.C.C. plans mass meeting July 14 to
discuss mounting operating costs.
W. A. Steffes issues attack on mounting film
rentals.
Universal issue of $2,500,000 notes placed
on market, proceeds to be used for gen-
eral corporate purposes.
Will Hays protests against misbranding of
pictures in India, where Austrian film,
causing riot, was labeled American.
Washington hears that the government's case
against Paramount will be dropped.
Friday
Pooling of interests of Saxe Amusement En-
terprises and Northwest Theaters again re-
ported completed; final announcement ex-
pected soon_
Impending dififerences between theater own-
ers and musicians, operators and stage
hands developing in various sections.
Secret meeting results in 700 players joining
Actors Equity with eight-hour day heading
list of demands formulated.
Schine chain secures 20 Ohio theaters, as
first expansion move in that state.
Saturday
Block booking declared illegal; Federal Trade
Commission to order Paramount to quit
practice.
Equity proposals .discussed at studios.
A. \V. Kelly, United Artists foreign head,
predicts place in sun for England.
Hodkinson reported to re-enter production.
Seattle campaign against vandalism sought.
Quebec 'Blue' Sunday Move
Is Hit by Investigator
(Continued from Page 3)
range ourselves with the people of
Ontario and the Americans whose
attempts to impose purity and tem-
perance by law have rendered them
the object of world-wide ridicule?"
Bertrand presented statements
from various consuls which showed
that Sunday shows are the custom
in many foreign countries. He de-
clared that if Sunday films were bad
then picture shows on week days
also were bad; that much of the crit-
icism which leveled at pictures is ex-
aggerated; that as a rule, the screen
provided only wholesome amusement
and that Sunday is the only day on
which many working men and their
families could find time fpr enter-
tainment.
Hodkinson to Produce
for Women's Clubs
(Continued from Page 3)
Plans for launching of production
have been under way for some time,
it is understood, with formal an-
nouncement of plans expected to be
made soon.
Hodkinson, it is stated, will make
films sponsored by women's clubs.
While no distribution arrangements
have been completed, it is understood
negotiations have been under way
with several companies.
Efiforts to reach Hodkinson for a
statement Friday proved unavaiHng.
Equity Proposals Are
Discussed at Studios
(Continued from Page 3)
who is in charge of the organization
work here.
These proposals provide that only
Equity members are to appear in the
same cast, eight hour day, start of
salary on date stipulated in contract,
amounts to be spent on costumes and
arbitration of grievances.
Mastbaum's Mother Dead
Philadelphia — Mrs. J. E. , Mast-
baum, mother of the late Jules Mast-
baum, of Stanley Co., died here Fri-
day. She was 72 years old.
Vicente Injured in Auto Mishap
Los Angeles — Paul Vicente, Hun-
garian player who has been appear-
ing in First National pictures, was
seriously injured when his car plung-
ed down a 300-foot embankment.
Griffith and De Mille Deal
Culver City — Raymond Griffith
will produce pictures independently
for release through the Pathe-De
Mille-P. D. C. organization, it is un-
derstood, following negotiations be-
tween the star and Cecil B. De Mille.
The pictures are expected to be
made at the De Mille studio.
AS "Judge" observes, a trombone
player is the only one who can
make good by letting things slide.
And now Gilda Gray is to have
her own theater. It's to be at 130
E. 58th St.
Messmore Kendall is stepping out.
His most recenty realty deal gives
him complete ownership between the
New York Capitol on Broadway to
the K. of C. building on Eighth Ave.
Alexander Pantages was the hero'
of a spectacular meller, as thrilling
as any shown on the screen of his
theaters. At his Los Angeles house,
he was ordered by a bandit to throiu
up his hands, but instead made a
dash for the door, with the robber
following. Outside, the situation
was reversed, with Pantages lead-^
ing the chase for the culprit. Th '
theater owner's nerve saved th
house $10,000.
Edward Pitts, of the Capitol, in]
looking over the attractions at I
Broadway houses this week, evolved!
the following: "Annie Laurie" isj
"Fast and Furious" when it comes to]
"The Way of All Flesh" but "Cai
mille," "Dearie," also is "Naughtj
but Nice."
Grauman Plans Amphitheater
Los Angeles — -Sid Grauman ia
planning erection of a Roman amphi-l
theater in Beverly Hills. He per-'
sonally will present plays at the pro-
posed theater, work on which is to
start early next year. Entrance will
be through a tunnel.
BUREAU OF
COMMERCIAL ECONOMICS
1108 Sixteenth Street
Washington, D. C.
Co-operating with 42 Govern-
ments and loaning films free
and speakers throughout the
world for the purpose of public
instruction. . .
Griffith Seeking La Rocque?
Hollywood — D. W. Griffith is re-
ported dickering with De Mille for
the services of Rod La Rocque for
"La Paiva," which is to be Griffith's
first for United Artists under his new
contract. He recently put finishing
touches on "Topsy and Eva."
Schools, Churches and Clubs
using Motion Pictures
Should Subscribe for
THE EDUCATIONAL SCREEN
and keep up-to-date with the
new films and new equipment
"1001 FILMS" (Fourth Edition)
Complete reference booklet, listing nearly 3,000 educational films given
at reduced rate with each subscription
$1.50 per year - 5 South Wabash Ave., Chicago, III.
Get the Combination
Productions of quality usually
reflect the use of Eastman
Negative Film.
Specify prints on Eastman
Positive and you get the
combination that carries
photographic quality through
to the screen.
EASTMAN KODAK COMPANY
ROCHESTER, N.Y
9^Cri
mnson
Flash
wUh CullenLafidisandEuaenia Gilbert
sTORv By George Arthur Grav
Show just one episode and you'll have a ten weeks'
audience.
Full of surprises, a mystery that will have them all
guessing, and enough action and suspense for a dozen
ordinary pictures.
A splendid feature cast in a splendid feature pioduc-
tion but with ten weeks' pull instead of one.
CJIRECTEO By AftCH B. HEATH
-SCENARIO By PAUU F. FULLER '■'■''
Patheserial
DeMille Picture?
Pathe News
f€> NEWSPAPER
f^FILMDOM
ULTHE NEWS
ALL THE TIME
U. XLI No. 8
Monday, July 11, 1927
Price 5 Cents
Equity
DM li seven luindrt'd o{ our
proiiiiiR-nt film folk have
met in HollywDml and de-
(1 to j\)in the M<.)tiou Pic-
hraneh of the Actors
lity Association. They ask
a program he followed de-
\n^ for a basic working
;ement between actor and
lucer, a uniform contract
an eight hour day. It is no
), dark secret that this ac-
is the direct and hurried re-
of the ten per-cent cut pro-
d on the part of the produc-
it is hoped, that when both
s meet they will approach
subject in a sane and undcr-
ding manner, that a situa-
al ready acute, may not be-
one of destructive impor-
We have listened with
■est to both sides of the
for many years. There
:ertain problems which each
through different glasses. To
icilc the theoretically opposite
patience and understanding.
y has proved its usefulness in
gitiniate field. If it can do as
for pictures it should be wel-
l)y every constructive force
industry.
Caution
basic agreement or strict code
ics between producer and play-
1 go a long way in promoting
r understanding that each may
appreciate the trpblems of the
A uniform c" -^ct reflects
business judf Special
to no one and tness to
ells confidence. asist on
jht hour day touciics an ex-
too shallow to bear serious
eration. The very funda-
Is of picture making make it
sible. We have yet to hear
tist complain of being over-
d.
Understanding
are whole-heartedly in favor
■ force which will bring prog-
fUciency and better understand-
) that great army of players
lias played its part so well
I" king the industry what it is
If there are certain player-
to be corrected, the sooner
Iter. The same holds true for
oducer. A frank, human un-
uling on the part of both sides
[rmanently benefit all.
AL I C O AT E
i
Conspiracy Charged to Paramount,
Zukor and Lasky, by Commission
Hodkinson Denies
Denial that he has arranged
a tie-up with women's clubs,
under terms of which he will
return to the industry as an
independent producer is made
by W. W. Hodkinson. Early
return of the veteran execu-
tive, however, is predicted, ali
though in just what capacity
has not been ascertained.
Hodkinson states his plans
do not embrace a hook-up with
the women's clubs, and de-
clines to divulge his future
plans, other than to intimate
they are nearly completed.
Ufa Officials to Sail
July 15 for Confab
Berlin — Departure for New York
on July 15 is announced of Ufa of-
ficials who will attend the negotiai
tions here covering Parufaniet con-
tracts. The officials are General
Manager Ludwig Klitsch, Foreign
Department Manager Dr. G. Becker
and Eugene Schlesinger who is man-
ager of theaters.
STANIEY-K-APOOLTOBE
yP AT JULY 15 MEETING
Loezv De Luxe Houses to be on
Publix Presentation Circuit
DEAL INDICATES CLOSER
WORKING ARRANGEMENT
That Publix and Loew's were con-
sunmiating a deal under terms of
which Publix presentations would be
routed into Loew's houses was re-
ported exclusively June 30 by THE
FILM DAILY.
This deal, it was stated, was
prompted principally by Publix's de-
termination to obtain representation
for its presentations in Greater New
(Continued on Page 6)
ORDERED TO DESIST FROM BLOCK BOOKING
AND THEATER ACQUISITION IN RULING;
CASE NOW AT TWO COURTS
Washington Bureau of THE FILM DAILY
Washington — Paramount (Famous Players Lasky Corp.),
Adolph Zukor and Jesse L. Lasky are found guilty of conspiracy
to lessen competition and restrain trade in interstate and foreign
commerce in the production, distribution and exhibition of mo-
tion pictures, and are prohibited from continuing such conspiracy
and ordered to abandon the practice of block booking and to re-
frain from acquiring or threatening
to acquire theaters for the purpose of
intimidating or coercing exhibitors to
book films distributed by Paramount.
Tlie decision of the Commission
was unanimous, all commissioners
participating, and brings to a close,
so far as the Commission is con-
cerned, a proceeding which has been
pending since Aug., 1921. It is prob-
able, however, that the courts will
be asked by the respondents to re-
view the case with a view to de-
claring the Commission's order in
valid.
Decisions of the commission, in a
number of instances, have been re-
versed by the courts.
The complaint as to Realart Pic-
tures Corp., the Stanley Company of
America, Stanley Booking Corp.,
Black New England Theaters,
Southern Enterprises, S a e n g e r
Amusement Co., Jules Mastbaum,
(deceased) Alfred S. Black, Stephen
A. Lynch and Ernest V. Richards,
Jr., is dismissed.
The decision rendered by the com-
mission holds that "the respondents
Adolph Zukor, Jesse L. Lasky and
(Continued on Page 7)
Philadelphia — Proposed consolida-
tion of the Stanley and Keith-Albee
circuits, will be discussed informally
at the meeting of Stanley stockhold-
ers July 15, it is understood. How-
ever, no action on the proposed pool-
ing of interests of the two chains will
be taken.
Negotiations for merging of the
circuits still are in progress, although
(Continued on Page 6)
30 CITIES ON ROUTE
Stage presentation acts, now rout-
ed by Publix in its key city houses
throughout the nation will play de
luxe iiouses operated by Loew's, un-
der an agreement announced by Sam
Katz, Publix president, and E. A.
Schiller of Loew's. The new ar-
rangement is to become effective
around Sept. 1.
The move, says a joint statement
issued by the executives, "is con-
sidered a step forward in the inter-
ests of better entertainment for both
Publix and Loew's, enabling con-
centration of effort and further el-
(Continued on Page 6)
Bogan Forms New Firm
for Expansion in Okla.
Ponca City, Okla — A. L. Bogan
is head of Bogan Theaters, new chain
which is to acquire theaters through-
out the state. Fred Pickrel, man-
ager of Bogan houses here for the
last four years, is vice-president of
the new circuit. The firm now Jias
five houses and acquires a sixth on
completion of the Ponca City, be-
tween First and Second Sts. This
house is to open about Sept. 1. Oth-
ers in the chain are Murray, Majes-
tic, Ritz and Mission here and the
Constantine at Pawhuska.
THE
<^^
DAILY
Monday, July 11, 192'
iMBBEBSSi^THEBMffi
0/'FILMDOM
rtf .Wn^^ALLTUE NEWS
'■•'■^^AILTHE TIME
Vol. XLI No. 8 Monday, July 11. 1927 Price 5 Cents
lOHN W. ALICOATE
Publisher
Published daily except Saturday and holidays
a: 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher ; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York, N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday,
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel: 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest W. Fredman, The Film Renter, 58.
Great Marlborough St., London, W. I. Pari?
— La Cinematographic Francaise, S, Rue
Saulnier.
Financial
There were a few sketchy breaks in price
to take away the glow of yesterday's recov-
eries, the most outstanding being the 254 drop
on Paramount common on turnover of 11.600
shares. Pathe, too, lost over a point on a
sale of 3,100. Fox Film stood firm on a
trade of 2,600 shares.
Quotations
*Am. Seat. Vtc
♦Am. Seat. Pfd
•Balaban & Katz.. ..
*BaI. & Katz Vtc. ..
Eastman Kodak. . . 162i^
Film Inspect 3
"First Nafl Pfd
Fox Film "A" 55 M
Fox Theaters "A". 15J4
*Intern'l Project
I.oew's, Inc 52 J^
*Metro-Gold. Pfd
M. P. Cap. Corp . . 9
Pathe Exch. "A'''.. 39 '4
Paramount 96^
Paramount Pfd 117
Paramount B'way. . 98j4
ttRo.xy "A" 25
ttRoxy Units 2754
ttRoxy Common... 7}4
.Skouras Bros 39
**Stan. Co. of Am. 66
Trans-Lnx Screen.. 55^
*Univ. Pict. Pfd
"Universal Pictures . .
Warner Pictures... 15 M
Warner Pict. "A". 23^
High Low Close Sale
160
3
54
51
3754
93 H
117
9854
23
26
654
39
65 54
55i
15J4
22
47
46
6354
73 54
16054
3
100
5454
14J4
10
515/8
25 54
9
SSVi
94J4
117
9854
39
67
SVs
100
31
15M
225^
1,000
100
2,666
1,200
2,266
'366
3.100
11,600
100
1
600
200
1,200
Last Prices Quoted t Bond Market
Philadelphia Market tt Bid and Ask
WILLIAM E. LAUER & CO.
Members N. Y. Stock Exchange
1560 BROADWAY, N. Y. C.
W. AUERBACH, Manager
Tel. Bryant 1780
Qive Up Orders Accepted
MAIN OFFICE
50 BROADWAY, N.Y. C.
Tel. Hanover 3350
The Broadway Parade
N
O changes in the Broadway line-up of long-run shows for the current week.
In the ofSng are "Wings" scheduled for the Criterion Aug. 1 and "The
Garden of AUah" some time in August at the Embassy.
Pictura
Distributor
Theater
Opening Date
■'The Big Parade" M-G-M Astor Nov. 19, 1925
"The King of Kings"... P.D.C Gaiety Apr. 19, 1927
"Seventh Heaven" Fox ....•• Harris ....•• May 25
"In Old San Francisco" Warners Warners June 21
"The Way of All Flesh". . Paramount Rialto June 24
"The First Auto"- .... Warners Colony June 27
Business on Upward Trend
at Birmingham Theaters
Birmingham, Ala. — Business in
Birmingham theaters improved the
past week. A good bill in each
house and hard plugging on exploita-
tion, built up trade to respectable
proportions along the local rialto.
Birmingham people are very fond
of outdoor amusements and at this
time of year, East Lake, Fair Park
and various other places are getting
a big play. That this cuts in on the
theaters, there can be no doubt.
Films De Luxe Buys A.C.A. Films
Film De Luxe, Ltd., has secured
five productions of American Cinema
Ass'n for Canada. They include:
"Then Came the Woman," "Jack of
Hearts," "Dame Chance," "The Man
in the Shadow," "God's Great Wil-
derness." Film De Luxe has two
branches, one at Montreal and the
other at Toronto.
Whittaker Here from Germany
Charles Whittaker, Paramount pro-
duction representative in Germany,
is in New York for a conference
with company officials.
Nezv Theaters
Monroe City, Ind. — Roy Donaldson has
started work on a theater to open early this
fall.
Dyersliurg, Tenn. — Crescent Amusement
Co. has opened its new house here.
Salisbury, Md. — Edward C. May, Wil-
mington architect, is receiving bids for erec-
tion of a $120,000 theater to seat 1,000.
Bridgeport, Neb. — Sallows & Hughes own-
ers of the Lyric, have started construction
of another theater.
Sandpoint, Wash. — F C. Weskil has
awarded the general contract to the Spokane
Building Co. for a $50,000 house.
Buena Vista, Va. — The Shewey Supply
Co. and C. B. Slough will build a theattr
for the Buena Vista Theater Co. T. M.
Lyons, Le-xington, has leased the house.
Columbia, Mo. — J Dozier Stone heads a
company in constructng a $500,000 theater
and hotel which is scheduled to open Sept.
1, 1928. Alonzo Gentry of Kansas City is
architect.
Clyde, N. Y.— The Clyde, an $80,000 the-
ater affiliated with Theatrical Utilities Corp.
has opened.
Schine Issues Coupon Books
Ogdensburg, N. Y. — The Strand
and Star of the Schine chain are
selling script books for $3 which con-
tain $3.25 worth of tickets good in
any theater in the state controlled
by the circuit.
Torrence in Comedy
Hollywood — Buster Keaton has
signed Ernest Torrence to play in
"Steamboat Bill."
Kirkwood Recovering
Hollywood — James Kirkwood is
recovering at a local hospital from
an attack of acute appendicitis and
it is believed that an operation will
not be necessary.
Hartford Lenox Sold
Hartford, Conn. — Disputed claims
against the former owners of the
Lenox were settled when the Park
Investment Co., owners of the Lyric
bought the theater and paid all
claims.
William Le Baron Arriving
William Le Baron, vice-president
of F B O, in charge of production,
arrives in New York today for a
ten day conference with President
Joseph P. Kennedy.
Holscher in Serious Accident
Washington, Ind. — Carlos Hol-
scher, manager of the Indiana, was
critically injured in an automobile
collision here.
Grand Central for Long Rims
St. Louis — The Grand Central,
Skouras house, will be converted by
Aug. 1 into a long-run house, with
"Chang" the first picture scheduled.
Tiffany to Release "Passion"
Elmer J. McGovern is recutting
"Passion," the Ernst Lubitsch pic-
ture originally released by First Na-
tional in 1920, featuring Emil Jan-
nings and Pola Negri. Lou T. Rog-
ers is handling the feature, which
Tiffany will release.
AMERICAN AND FOREIGN DISTRIBUTORS
OF qUALITY MOTION PICTURES
PICTURES
l»m
ARTHUR A.LEE PRES
70I SEVENTH AWE. NEW YORK .BRYANT 635S
Leishman Promoted
E. D. Leishman, former auditc
of exchanges for Universal, has bee
given the newly-created post of st
pervisor of exchanges. His work wi
include supervision of personne
maintenance and matters pertainic
to physical distribution and offi(
operation.
^
HAL ROACH/a«w^
WHY GIRLS
LOVE SAILORS
'S?zM STANLAURBL
There is a 'Cornerblock' cut f urnislw
FREE for all Pathecomedies at yoi
Exchange.
t-*.
QUALITY PRINTS
Titles and TIegative Developing
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Palisades 3678
1000 Pages of
Informatiotl
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Subscribers
it's
a
new
w o r
1 d!
n Flatniii"; orange fountain pens. Purple raincoats. New York to Paris in 33^ hours. ^ A book
called '^'^The Story of Philosophy" sells 157,000 copies. Unthinkable five years ago. A brain-
taxing game called "Ask Me Another" becomes a nation-wide fad. Stevedores wear knickers
over the week-end. {| A motion picture theatre does $140,000 in a week. A fresh, saucy girl,
Clara Bow, is an over-night sensation, displacing the baby-faced idols of yesteryear. A picture
called "Chang", made in the jungles of Siam with wild beasts and natives for a cast, sets Broadway
and Chicago agog. Another picture, "Beau Geste", without a love story, runs 36 weeks in New
York at $2. "Way of All Flesh", with an unhappy ending, sends critics and public into par-
oxysms of praise. ^ It's a new world in the picture business too! Cl[ The public is shopping for
pictures. They won't fall for just movies any more. New desires, new trends. They cry for
beauty, color, life, the unusual. ^ 1927-8 is a critical year for you. Are you geared up to the
times? Can you satisfy this modern public? There's a way to do it! ^ Paramount had its finger
on the vibrant pulse of this new world. Paramount foresaw what was coming. A new, ultra-
modern, greatly enlarged studio was purchased and equipped in 1928 style. Deadwood was
ruthlessly discarded. New, eager, young showmen. Stars that can shine in this shining age.
A new, sparkling type of story material, f^ Paramount Pictures
in a brand new style — different from anything else ever seen
in this business — pictures attuned to this brilliant age — are flood-
ing forth. X X
X
<M> <wP <M'
jr\. y^v 7\
X
|]{ They are your salvation. They a-re your chance to synchronize your theatre with the trend of
the times. Pictures not made according to some star's or director's whims. Pictures not released
to build volume or meet a schedule. But pictures shrewdly fitted to the public of today. Pictures
a la mode, u Pictures that will pull crowds and pile up record grosses in these breathless days,
when any other kind of picture will die on its feet! |J 14 of them are finished. Many of them
you can see at your exchange. Here's the release schedule of the New 1927-8 Paramount 100%
Program for the first three months:
august
M X X X X
oOp dQD cu> cop cop
7\. ir'f\ jr\. jT'k Jr\
The new kind of Road Show
"BEAU GESTE"
with Ronald Colman and all star cast. Herbert
Brenon Production from the novel by P. C. Wren.
Plenty of near-Beerys & Hattons around, only one
BEERY & HATTON
in "FIREMEN, SAVE MY CHILD". Edward Suther-
land Production.
The "It" Wonder-Girl in the South Seas
CLARA BOW
in "HULA", with Clive Brook. Victor Fleming Pro-
duction.
A cine-miracle of the days of 1950
ff
METROPOLIS
99
Paramount-UFA Production, directed by Fritz Lang,
adapted by Channing Pollock.
Smart, sophisticated, up to the second
ADOLPHE MENJOU
in "SERVICE FOR LADIES", with Kathryn Carver.
Directed by H. D'Abbadie D'Arrast.
See it at your exchange — that's all we ask!
W. C. FIELDS
in "RUNNING WILD", with Mary Brian. Gregory
La Cava Production.
Booked at Paramount, N. Y. — first runs everywhere
M "The Covered Wagon"
James Cruze Production.
A glittering imported special
DOROTHY GISH
in"MADAME POMPADOUR", with AntonioMoreno.
Directed by Herbert Wilcox. British National Pic-
tures, Ltd., Production.
September
X M M X X X
Today the public cries for
"CHANG"
Merian Cooper and Ernest Shoedsack's daredevil
melodrama filmed in the jungles of darkest Siam.
The one-piece college comedy gem
BEBE DANIELS
in "SWIM, GIRL, SWIM". Gertrude Ederle, James
Hall & Josephine Dunn. Clarence Badger Prod.
A new foiucdy team — a rollickiii<; railroad roar
Conklin & Bancroft
in " I i:i.l. IT TO SWF.ENKY". <;r.Mj<.r> l^ Cava
I'rodui-liou.
They want aelinn, romance — il'ji'in Zane Grey's
^^lyTi?
NEVADA
99
with (wiry (!)»oj)or, Thelnia Todd. I'liillip Stranfje
and W illiaiii I'owcll. Directed l>y John W aler«.
Bhtnde, alhiriu<;— and a story out of today's headlines!
K8THER RALSTON
in "GOOD MORNING, DEARIE". Directed by
Dorothy Arzner. ^
Look at (hix and ruh your eyes
POLA rSE(;KF
in "HAHItKD Vi IKi:". with Cliv. Itrouk and I'.inar
Ihiii-un. Kric I'oninicr-Uowhind \ . Ia-v i'roduclion.
The new, brilliant type of
THOMAS MEIGHAN
picinre "WE'RE AFI. GAMBLERS", with Marietta
Miilncr. JaniCH Cru/.c Production.
Grim, relentless — so real it hurts
"STARK LOVE"
Karl Ilrown Production filmed in the Great Smoky
Mountains of Tennessee.
October
J\ /\ /\ f*\ 7\ 7\
X
XXX
H We passed up ohoice August and September road
^ show bookings already set to give you now
Itm The Rough Riders"
Victor Fleming Production. With an all star cast.
Yesterday they loved goody-goodies — now it's
ADOLPHE MENJOU
in "A GENTLEMAN OF PARIS". Directed by H.
D'Ahhadie D'Arrast.
Smartly gowned, exquisite, the modern woman
Florence Vidor
in "A CELEBRATED WOMAN". Directed by Frank
Tuttle.
Paramount's new star — the King of Action
FRED THOMSON
in "JESSE JAMES". Directed by Lloyd lugraham.
A masterpiece — to put it mildly
EMIL JANNINGS
in "THE WAY OF ALL FLESH". Belle Bennett,
Phyllis Haver & Donald Keith. Victor Fleming Prod.
The male idol of today's public
RICHARD DIX
in " SHANGHAI BOUND ". Directed by Luther Reed.
It goes on from where "Behind the Front" left off
WALLACE BEERY
in "THE BIG SNEEZE". With Ford Sterling and
ZaSu Pitts. James Cruzc Production.
Thin, blonde, raw boned, daring
JACK LUDEN
in"SHOOTIN' IRONS". Direction Arthur Rosson.
That's only the start. 56 more are coming for 1927-8. Including Harold Lloyd, "Gentlemen Prefer Blondes",
"Beau Sahreur", "Underworld", more specials, more star hits that really hit. To say nothing of the new and
super-news reel, Paramount News; 36 Greater Christie Comedies; 6 Horton Comedies; 10 Mintz Novelties, the
first of which Variety hailed as "a new era in short features"; 26 Krazy Kat Cartoons and 26 Inkwell Imps.
for showmen of today
THE
DAILV
Monday, July 11, 1927
And T hat* s That
By PHIL M. DALY
THE cost of film mutinies is going
up. Phil Goldstein Prods, staged
one some time ago with MiUon Sills
fighting the mutineers on Lazard
Lipman's borrowed yacht. It was
some realistic battle, for Lazard re-
covered $600 for damages to his
yacht.
A mock boxing match between
Charlie Chaplin and Gene Tunney
is being projiosed for a church bene-
fit at Westchester.
It's Col. Charles E. Kessnich
now, for the M-G-M district man-
ager at Atlanta, has been appointed
to the Georgia governor's statt.
Others of the film industry who
have served on the staffs of Georgia
governors are Arthur Lucas, Dan
Michalove, E. A. Schiller and Wil-
lard C. Patterson.
A Review of Reviews
By LILIAN W. BRENNAN
Universal picked an entirely ap-
propriate name for Reginald Denny's
latest. It is "Fast and Furious," and
the picture is that in both action and
laughs. It's the best vehicle Denny
has had lately and he takes the credit
for writing it. "Streets of Sorrow,'
a European film, with such well
known names as Greta Garbo, Einar
Hanson, and Werner Kraus to rec-
ommend it, is a disappointment, due
chiefly to a poor continuity. "Hero
on Horseback" and "Two Gun of
the Tumbleweeds," with Hoot Gib-
son and Leo Maloney, were the
western offerings of the week.
"Not for Publication" offers a story
of intrigue and double dealing, with
accompanying thrills. "Thumbs
Down" is good average entertain-
ment, the theme deahng with thq
attempt of a society matron to mar-
ry her son to a society girl. "The
Heart of Maryland," based on the
old Belasco stage play, has beer
made into a thoroughly interesting
picture well stocked with dramatic
moments, suspense and pleasing ro-
mance. Patriotic flavor runs high
throughout. "On Ze Boulevard"
brings Lou Cody to town in a breezy
little French yarn.
Cour Confers with Hall
Eugene J. Cour, Pathe News ed-
itorial representative in Chicago in
charge of Mid-West activities, is
spending a few days at the head-
quarters office at New York in con-
ference with Editor Ray Hall.
Policy Change at Birmingham
Birmingham, Ala. — The Empire
under management of the Marvin
Wise Circuit, has dropped tabs and
is now concentrating on a straight
picture program, with good music as
an accompaniment. Report is that
the change has proven successful.
Fire Damages Calexico House
Calexico, Cal. — Fire of unknown
origin did $15,000 damages to the
Rialto.
Loew De Luxe Houses
in Publix Circuit
{Continued from Page 1)
aboration of entertainment to be
made possible through the added
strength of the de luxe Loew houses
in operation and under construction."
Production departments of the two
circuits now are preparing plans for
fall , presentations, which are to be
routed into de luxe houses of the
two circuits.
Theaters now in operation or un-
der construction assures playing of
the Publix presentations in 30 cities
as far west as Denver. Along the
Pacific Seaboard, Publix has turned
over operation of its houses to Wes-
co, so that Publix acts no longer
complete the cross-country jump,
terminating the western tour at
Denver.
Cities embraced in the route of
the combined circuit are: New York,
Syracuse, Buffalo, Cleveland, Detroit,
Chicago, Kansas City, St. Louis, Dal-
las, Houston, San Antonio, New Or-
leans, Atlanta, Washington, Balti-
more, Providence, Boston, Indian-
apolis, Columbus. Pittsburgh, Om-
aha, Denver, Birmingham and
Brooklyn. New Haven, Minneapo-
lis, Toledo, Dcs Moines, Fort Worth,
and Louisville.
Deal Indicates Closer
Workinj^ Arrangement
(Continued from Page 1)
York, which resulted in the Publix
building program, calling for erec-
tion of 11 theaters. Loew's agreed
to play the presentations, in return
for which Publix was declared to
have agreed to abandon its proposed
surburban theaters.
The new arrangement, it is said
presages a closer working arrange-
ment between the two circuits, which
will eliminate competition between
them in some centers. Recently
Publix houses at Memphis were
turned over to Loew's for operation
giving the latter practical control of
the first run situation there. Sim-
ilarly, Skouras Bros., Publix ally, has
been reported seeking to take over
the Loew first run at St. Louis on
an operating plan, which would give
that firm virtual control of the first
run situation in that city. This deal
has been denied.
Stanley-K-A Pool
Up at July 15 Meet
(Continued from Page 1)
there are numerous obstacles to be
worked out. Some of these will re-
quire presence of H. B. Hawley,
financier associated with the E. B.
Smith company, Stanley's financial
ally. Hawley now is in Europe but
is expected back late this month.
Amalgamation of the two chains,
it was stated several weeks ago, may
he expected by the end of summer,
although it is problematical if all the
details can be worked out by that
time. The pool, it is stated, would
he the forerunner of merging of the
two firm's film interests, which would
bring First National and the Pathe-
P.D.C. group into the combine.
At the July 15 meeting, stockhold-
ers will vote on proposed increase of
capital stock from 1,000,000 to 2.500.-
000 shares. There are around 901,000
shares of the present authorization
outstanding. The increase is to pro-
vide for the expansion program, but
the management does not contem-
plate issuance of any new stock at
present.
Theater Changes
Stanley Gets Jersey City House
Jersey City — Kearny Amusement
Co. has leased to the Lincoln Amuse-
ment Co., a Stanley subsidiary, the
Regent at 411 Kearny Ave., for a
term of 20 years at a rental of $26,-
000 a year for the first five years.
Germans Endorse "Big Parade"
Berlin — In order to dispel any
suggestion of anti-German tendency
of "The Big Parade," Parufamet has
hit on the idea of showing the pic-
ture to all prominent members of
the press, and asking them to vote
as to whether or not the picture be
publicly exhibited. An overwhelm-
ing majority voted in the affirma-
tive, and the feature probably will
be released in the fall.
Mintz on Sales Trip
Nat L. Mintz, vice-president of
Winkler Pictures, has left on a four
months' sales tour of Paramount,
Universal and F B O exchanges.
"The Jules" is New Stanley House
Philadelphia — The Jules is to be
the name of the $5,000,000 Stanley
house under construction at 20th and
Market Sts. It is to be a memor-
ial to the late Jules E. Mastbaum
Stanley president.
WISCONSIN
Openings
Crystall Falls— Ejay. MUwaukee— Granada.
Changes in Ownership
Albany — Opera House, sold to Fred Leiser.
Cazenovia — Opera House, sold to E. W.
Ivredl by Robt. Drea. Hammond— Com-
munity, sold to R. V. Galby by I. R
Gavin. Milwaukee— Elite, sold to .Steve
Bauer by Sam Ludwig. North Milwaukee
— Ritz, sold to Geo. Fischer by Mike
Brumm. Plymouth — ^Maje^tic and Prin-
cess, sold to Gillman by Eugene Pelletiere.
StephensvUle — Auditorium, sold to Frank
Steidel by Lawrence Goral.
Closings
Deerfield— Regent. Port Washington —
Ozaukee.
Royal Wins Parade Prize
Cleveland— John F. Royal, man-
ager of Keith's Palace, won first
prize in the Grotto parade, one of
the important features of the na-
tional Grotto convention held here.
His float represented "The Spirit of
St. Louis" approaching the Eiffel
tower.
Manheim Seeks Cleveland House
Cleveland—S. W. Manheim is ne-
gotiating for the purchase of the East
Nmth St. theater, recently buih by
Universal-Brody interests. Manheim
operates the Bandbox and Empire,
burlesque houses.
Shaw Interested in Phonofilm
London — Bernard Shaw has ten-
tatively agreed to the filming of his
"Saint Joan" by Phonofilm, provided
Sybil Thorndike who is featured in
the name part could be persuaded tc
give a test which would prove sat-
isfactory. Shaw reserves the right
to veto the picture if it does not
meet with his approval, and Phono-
film is expected to go ahead with
production shortly on this basis.
"7th Heaven" Taxi Arrives
The French taxi used in the mak-
ing of "7th Heaven" arrives in New
York today, completing its cross-
country tr'ip from the Coast. It will
be on view in Times Square under
auspices of the recruiting service of
the Army.
Advance Release Date on "Deacon"
Universal has advanced the release
date on "Alias the Deacon" from
July 22, 1928 to Oct. 23, 1927. It
will be among the first group to be
released during the fall.
Start Utica Mark Strand
Utica, N. Y. — Excavation has
started on the Stanley-Mark Strand
theater at 259-261 Genesee St., to
seat 3,500 and to open next spring.
Thomas Lamb is the architect and
M. Shapiro & Son general contrac-
tors.
Schines Buy Ohio House
Massilon, O.— The Schine interests
have bought the Lincoln from F. A
Kelly.
Wallace-Martin Opens Majestic
Mt. Victory, O.— L. R. Wallace
and George C. Martin have opened
a new theater here called the Ma-
jestic. Wallace was formerly con-
nected with the Strand of Mt. Vic-
tory, now closed.
Earth Reopens the Cozy
Cleveland — M. C. Barth is again
operating the Cozy. The house has
been closed for the past six months
while courts were deciding an issue
regarding the leasehold.
AUman Sells Out
Dover, O. — Edwin F. Allman has
sold his Pike theater to Roscoe Spi-
dell and Chester Huprick of Star-
burg. They formerly operated the
Hall at Strasburg.
Harry Klein Opens Exchange
Cleveland — Harry Klein has open-
ed the Kay Film Attractions ex-
change for the Ohio distribution of
"Uncle Tom's Cabin." Offices are
in the Film Exchange Bldg.
Weiner in Cleveland
Cleveland — C. M. Weiner, division
manager for Tiffany, is here for a
week in the interest of the third di-
mension pictures.
Fandree Buys Theater
Convoy, O. — Mrs. Carrie LaRue
has sold the Habit theater to Walter
Fandree.
>1
THE
Monday, July 11, 1927
-c&<
DAILY
Conspiracy Charged to Par-
amount, Zukor and Lasky
(CoHt.nucd fiom Fiiyc 1)
I'ainous Players Lasky Corp (Para-
iiu>unt) liave conspired and confeder-
ated toKether and from time to time
vvitli other persons, unduly to hinder
competition in the production, dis-
tribution and exhibition of motion
picture films in interstate and foreign
connnerce and to control, dominate,
monopolize or attempt to monopolize
the motion picture industry."
It is set forth that on June 30
1926, (Paramount) Famous Players
Lasky Corp. had a 100 per cent in-
terest in 128 theaters, more than 50
per cent in 13 theaters, 50 per cent
exactly in 128 theaters, — thus being
entirely or partially under control
of the company.
Further it is found that in Jack-
sonville, Miami, Tampa, Dallas and
Philadelphia, the corporation direct-
ly or through subsidiaries has from
time to time acquired and enjoyed
the control of all or nearly all of the
first class picture theaters, includ-
ing first run theaters.
Discussing block booking, the com-
mission held that " the purpose and
necessary effect of such distribution
policy is to lessen competition and
to tend to create a monopoly in the
motion picture industry, tending to
exclude from tlie market and the in-
dustry small independent producers
and distributors of films and deny-
ing to exhibitors freedom of choice
in leasing films."
All charges other than those of
conspiracy, block booking and the-
ater acquisition for intimidation are
dismissed. The respondents are or-,
dered to make a report to the com-
mission within sixty days showing
the manner in which they are com-
plying with the requirements of the
decision.
Fend Leaves for Europe
Cleveland — Harland Fend, of the
publicity staff of Loew's Ohio The-
aters, Inc., has sailed for a six week's
vacation abroad.
Accola Becomes Aviator
Prairie Du Lac. Wis. — Edwin C.
,\ccola, manager of the Bonham the-
ater here, is the first person in this
vicinity to own an airplane.
Starkey Buys "Blizzards"
Berlin. Wis. — Edward Starkey,
manager of the Rex and Opera house,
lias installed a Blizzard cooling and
ventilating system in his theaters.
Weisner Acquires Wagner House
Milwaukee — Edward Weisner has
over the Garden at S'outh Milwaukee
from P'dwin Wagner.
HOT CONTEST MARKED
PROGRESS OE CASE
The Paramount case has been one
of the most bitterly contested pros-
ecutions ever conducted by the Fed-
eral Trade Commission, extending
ovet^ a period of five and one-half
years at a cost to the government
and the film company which cannot
he computed, that of the latter un-
doubtedly running into hundreds of
thousands of dollars.
Complaint against the company
was originally issued Aug. 31, 1921,
and an amended complaint, on which
the actual prosecution was based, was
brought out Feb. 14, 1923. The com-
pany was charged, together with
Realart Pictures Corp., Stanley
Company of America, Stanley Book-
ing Corp., Black New England The-
aters, Southern Enterprises, Saeng-
er Amusement Co., and Adolph Zu-
kor, Jesse L. Lasky, Jules E. Mast-
baum, Alfred S. Black, Stephen A.
Lynch and Ernest V. Richards, Jr.
with having conspired and confeder-
ated together to hinder competition
in the production, distribution and
exhibition of motion picture films in
interstate and foreign commerce, and
to control, dominate, monopolize, or
attempt to monopolize, the motion
picture industry. A long list of
charges was appended, which one by
one, were discarded as the case
progressed, the greater part of the
case being devoted to consideration
of theater ownership and block book-
ing, the latter being the most im-
portant point in the entire indict-
ment.
The five commissioners signing the
complaint all since have left the com-
mission with the exception of Com-
missioner Nugent.
Two years were required for the
taking of testimony, during which
time agents of the government made
an extended tour of the country for
the purpose of hearing witnesses in
a number of cities. A total of 17,-
000 pages of testimony was piled up
during this period, later increased to
approximately 25,000 pages by the
taking of additional testimony after
the case was reopened in June ,1926.
in order that there might be included
testimony which the trial examiner
had originally struck out.
After a considerable period de-
voted to the filing of briefs by both
sides, final argument was heard by
the commission January 27 and 28.
Dwyer in Theater Field
I Salina. O. — ^Leo Dwyer, former
nianager of the Cleveland branch of
National Theater Supply, is now op-
erating the Salina theater here.
Dwyer owned the supply company
i which was absorbed by National.
Next Prevost Film Set
Culver City — "The Girl in the Pull-
man" will be Marie Prevost's next
starring picture for De Mille. Erie
C. Kenton will direct, Fred Stanley
is preparing the scenario and F. Mc-
Grew Willis will supervise.
The Shortest Distance
Between Two Points
Is A Straight Line
A
t
The Shortest Distance
Between Seller and Buyer
In The Film Business
is
The Film Daily
DAILY TIPS WHICH M£An OOILACS FOB SUOWMCN
"The Magic Garden"
(F. B. O.)
Girls from Y. W. C. A. and the
Girl Scouts fixed up the lobby in a
most decorative manner. The girls
brought all kinds of flowers and
plants and made one of the most at-
tractive lobby displays the Rialto has
had in a long time. The display drew
a crowd at all times to admire the
beautiful floral display. — Montague
Salmon. Rialto, Macon, Ga.
"One Increasing Purpose"
(Fox)
All mothers were admitted free
with their children and through a
tie-up with florist, every mother was
presented with a carnation. During
the run, a large picture of "The
Whistler's Mother" made by the the-
ater artist was used on the stage.
The house was darkened with a soft
spot on the organist while she play-
ed "Mother Machree." Then a spot
from the booth picked up the picture
on the stage as the curtains slowly
opened. — E. E. Whitaker, Imperial,
Charlotte, N. C.
"/ Am the Motion
Picture "
By FRANK WHITBECK
West Coast Theaters
I occupy a definite place in the
civic life of the city.
I am a shrine and about me
circle all the people of the
globe.
The message I bring is one of
happiness and good cheer;
inspiration and education.
My language is universal.
I promote health, discourage
crime, strengthen the weak,
set the footsteps of youth on
the right road.
I stimulate an appreciation of
good music, the beauties of
those masters of harmony
whose work lives after them.
My abode is ever clean and
wholesome — fitting in good
taste, comfort and luxury.
I welcome the old and young;
I am a meeting place, a fra-
ternity house for all.
I am the motion picture.
"Rookies"
(M-G-M)
Two thousand bean bags were
given out, with imprint as follows:
" 'Rookies' don't like these — but we
know you'll like 'Rookies.' " A gross
of toy balloons were released from
the roof of the theater. Forty con-
tained tags which permitted the find-
er a free ticket. Seven men in misfit
army costume were used on the
streets and at the ball park, a sepa-
rate letter on each man's back spell-
ing the word — "Rookies."- — J. J. Wer-
ba. Grand, Tiffin, O.
"Tell It to the Marines"
(M-G-M)
One thousand bang guns carried
advertisement and were given away
two days in advance of the showing
of picture. A bugler was stationed
on top of marquee and gave the dif-
ferent military calls at the busiest
hours and when the streets were most
crowded. This was done during the
entire engagement. — George Challis,
Wysor-Grand, Muncie, Ind.
On Broadway
Astor — "The Big Parade"
Broadway — "Rich Men's Sons"
Cameo — "Streets of Sorrow"
Capitol — "The Callahans and the Miirpliys"
Colony— "The First Auto"
Gaiety — "The King of Kings"
Hippodrome — "Dance Magic"
Harris — "Seventh Heaven"
Loew's New York — Today, "Caharet" ; Tues-
day, "Good As Gold" and "Catch As Catcli
Can" ; Wednesday, "Beware of Widows" ;
Thursday, "Slaves of Beauty"; Friday.
"Sinners in Silk" and "Range Courage" ;
Saturday, "White Pants Willie" ; Sunday,
"Ritzy."
Mark Strand — "The Prince of Headwaiters"
Paramount — "Ten Modem Commandments"
Rialto— "The Way of All Flesh"
Rivoli — "Camille"
Roxy — ".Singed"
Warners — "Old San Francisco"
Brooklyn Mark Strand — "Broadway Nights"
"The Yankee Clipper"
(P. D. C.)
Cut-outs of 24 sheet were
placed on both sides of a new Reo
truck with copy underneath about
the picture, as well as a big banner
on rear. The new Reo bannered
truck headed a parade of "Reo Fly-
ing Clouds" all through town as well
as in the suburbs, baseball park, mill
section and other places. The Reo
agency also ran newspaper ads tying
in the picture with the "Reo Flying
Cloud" model as well as splitting the
cost on 1,000 booklets (A Boy Stow-
away on The Yankee Clipper) which
were distributed to children. — C. W.
Irvin, Carolina, Charlotte, N. C.
Bay State Asks Judgment
Bay State Film Sales Co. filed an
application in the Supreme Court
for summary judgment for $7,011
against the Film Developing Corp
on the ground that this sum is due
for stock furnished between 1920 and
1925 for the films. "Mrs. Dane's
Confession," "Blue Mountain Mys-
tery," "Alias Phil Kennedy," "Foolish
Monte Carlo," and "Don't Blame
Your Children." The defendant al-
leges that payment was made by de-
livery to the plaintiff of accounts
due the defendant, but the Bay State
Co. asserts that this is mere sham.
Pictures Supplant Opera
Italy is passing as the premier
place for the development of voices
in the opinion of Wilburne Arone
Chicago tenor, who has been singing
at Nice and Monte Carlo this sum-
mer. "The moving picture is taking
patrons from the opera, and interest
in singing has waned greatly," he
said yesterday when he arrived on
the liner Duilio on the Navigazione
Generale Italiana.
Hollywood Happenings
Select Meighan Title
"The City Gone Wild" has liecu selected
as the linal title of the picture Thomas
Meighau is making under direction of Janie!>
Cruze. It was tentatively called "First De-
gree Murder." Supporting Meighan are:
Marietta Millijer, Louise Brooks, Montague
Shaw, Luke Cosgrave, Sliirley Dorman, Fred
Kohler, Wyndham Standing, Charles Hill
ALniles, Duke Martin, King Zany and Nancy
Phillips
* * *
Sennett Finishes One
Mack Sennett has just completed a Pathe
comedy with a vacation theme, entitled
"Snu^th's Farm Days." As one of the "Jim-
my Smith'' series of two reelers, this release
features the trio, Mary Ann Jackson, Ruth
Hiatt and Raymond McKee. Phil Whitman
handles the megaphone.
Emil Jannings Recovers
Emil Jannings has recovered from an in-
jury to his wrist sustained while making a
scene for his latest Paramount starring ve-
hicle, "Hitting for Heaven," and has re-
turned to work.
* * *
Start Pathe Serial
The Patheserial unit has started production
upon "The Man_ Without a Face,'' hy A
M. and C. N. Williamson, co-starring Allene
Kay and Walter Miller, under direction of
Spencer Bennet. Joseph A. Roach adapted
the Williamson story for the screen.
* * *
Martin Titles Two
Al Martin, free lance title writer, is titling
two pictures this week. At the F. B. O
studios Martin is injecting wisecracks into
another beauty parlor featurette, "Toupee or
Not lou|>ee, • which was directed hy Ed-
ward L Luddy ,and at the Christie studio
he IS titling a Jack DulTy comedy as yet
unnamed which has ju.st been completed l;v
Director William Watson.
* * *
F. B. O. Signs Luddy
Edward I. Luddy has been signed by F
B. O. to direct "Jake, the Plumber," a feat
lire length comedy which is to be filmed im
mediately upon the completion of the con
Imuity. The story, an original hy Luddy
IS lieing adapted by James Tynan.
* * *
Leota Whytook Editing
Joe Rock has signed Leota Whytook for-
merly of France, where she worked for the
Kex Ingram company, to edit his current pro
(luction "Broken Faces" now being directed
iiy Robert Florey.
* * *
Wyler Completes First
Robert Wyler, recently appointed unit pro-
duction supervisor at Universal, has com-
pleted his first picture "Buck Privates." Mel
Brown directed the filming of the story which
features Lya de Putti.
Mcintosh in "Fourilusher"
Universal City— Burr Mcintosh
has been signed for an important
role m "The Fourflusher," Universal
production.
I
Another for Washington
Washington, D. C. — A one-story
brick theater, to cost about $60,000,
will be built by Jesse D. Sherwood
at 3100 18th St., N. E
Palace Reopens After Two Years
Frostburg, Md.— The Palace, re- ,
built by the Palace Theater Co., has ,
reopened after having been dark two
years due to storm damages.
trailers Sell Seats
By^
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our
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is
your
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mos
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avertisin^
medium
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NATIONAL SCREEN SERVICEIS
Dishibukd throughout ihe United States from
CHICAGO NEW YORK LOS ANGELES
8^5 S.Wabash Ave. ^ 126-130 W:46'* St. • 1922 S. Vermont Ave.
^€> NEWSPAPER
^/'FILMDOM
ULTHE NEWS
ALLTHE TIME
VOL. XLI No. 9
Tuesday, July 12, 1927
Price 5 Cents
Kennedy
WlllCX X a p o 1 e t) n was
asked to take on a new
general he would invari-
ibly ask '"What has he done?"
[t"s a pretty fair test even today.
It was not so long ago that the
iicture business and Joseph P.
[Cennt'dy were strangers. He
>tei)ped firmly where others
'eared to tread. He entered
.vilhout flare or trumpets. He
lad no illusions. His back-
ground was one of sound busi-
less training and his ambition
;o apply that training to a busi-
less which apparently needed it.
^is accomplishment, in a short
ipace of time, as skipper of the
rood ship F B O is a record of
jrogress of which any executive
in our industry might well be
Woud. He has placed F B O
fight longside of the old line com-
lanies. Outside of his organization,
e has done much for the general
ood of the industry. Here might
€ mentioned the Harvard business
ilks and the establishment of the
larvard archive of films at Fogg
iuseum. As time moves on you'll
ear bigger and better things of both
B O and Joe Kennedy.
Ford and Motion Pictures
Yes, we've heard that Henry Ford
to enter motion pictures. That he
to build a studio costing millions.
hat he will start a picture at the
ont door at 8 A. M. and finish it
1 the truck platform at 4:30 in the
ternoon. That they will be sold
I exhibitors in gross lots and that
placements can be had at all Wool-
orth stores. As much as we hate
disagree with the hundred and
venty-six who have given us this
ory in confidence, our guess is that
enry Ford has no thoughts of en-
ring the motion picture industry.
The Motion Picture Club
If the splendid progress now being
complished by those temporarily
charge can be taken as a criterion,
B new Motion Picture Club of New
>rk will be a tremendous success.
jw that the first flush of enthus-
;m is over the various committees
i working in earnest toward the
imate goal. It is the part of wis-
n to move slowly and carefully
„ a matter as big as this one. A
irit of splendid harmony is back
' every move. A Motion Picture
|jb and clubhouse in New York
y are assured.
A L I C O A T E
Paramount to Appeal Decision of
Trade Commission, Zukor Says
Justice Department Denies Any
Probe of Industry Under Way
WASHINGTOOfPORT
SIAT[D PROBE WAS ON
ITiiiversal Service Sunday reported
in Washington dispatches that it
had learned that a "searching investi-
gation into the entire motion picture
industry to determine whether anti-
trust laws are being violated, has
been begun by the Dept. of Justice.
"Many of the major film produc-
tion and distribution companies, with
the exception of a few smaller units,
are involved in the probe, which was
{Continued on Page 5)
THEAT[RSmORS IN
BRIEF MEMPHIS STRIKE
Memphis — Arbitration of differ-
ences in a walk-out of projectionists
at Loew's Palace and Majestic has
resulted in their returning to work
at the former wage scale. Four men,
two at each theater, walked out last
Wednesday because of dismissal of
a third operator at the Palace and
{Continued on Page 10)
F. & R.-Saxe Deal
Announcemetit Seen
Minneapolis — Formal an-
nouncement of closing of the
deal pooling Northwest The-
aters (Finkelstein & Ruben)
and Saxe Enterprises, is ex-
pected to be made at the F. &
R. convention which gets un-
der way here today.
While there have been den-
ials made that the deal, which
would bring under one banner
around 180 Middle West The-
aters, several Saxe officials are
slated to attend the three-day
convention here, and their pres-
ence is taken to indicate the
deal will be announced.
Washington Bureau of THE FILM DAILY
Washington — Officials of the De-
partment of Justice profess to have
no knowledge of a widespread inves-
tigation of the industry, based on
the decision rendered by the Federal
Trade Commission July 9 in the Par-
amount case. As a matter of fact,
it was stated at the department, if
such an investigation were under
way it would be a record for speed,
since the department is exceedingly
deliberate in its actions, particularly
where a matter is involved of the im-
portance that this would be. It had
been reported the entire industry was
under scrutiny.
The department has for some time
been engaged in a study of the de-
cision rendered by the Supreme Court
{Continued on Page 5)
WOODHUILSEESBENEEIT
TO EXHIBITOR IN EDICT
Benefit to theater owners in the
Federal Trade Commission's decision
in the Paramount case is seen by R.
F. (Pete) Woodhull, M. P. T. O. A.
president.
"The recent decision of the Federal
Trade Commission in which it place>
its stamp of disapproval upon block
booking is surely an interesting bit of
news to the exliiljitor," he declares.
{Continued on Page 4)
Theater Overhead Up at
T.O.C.C. Meet Thursday
Ways and means to reduce over-
head, declared to have reached an
alarming level, are to be outlined
Thursday at the mass-meeting sched-
uled for the .\stor under auspices of
the Theater Owners Chamber of
Commerce.
Chief topic of discussion, it is in-
timated, will be rentals, said to have
mounted to a point which threatens
real danger to the exhibitors. The
membership of the organization is
understood to be holding off in buy-
ing new season's product, pending the
meeting.
Case Will be Carried to
Supreme Court, Firm
Indicates
Zukor's Statement
"The order is outrageous, im-
possible! Film companies can-
not exist without owning first-
run theaters. And theater
strings cannot exist without
holding an interest in producing
companies to insure them an
adequate supply of good films-
Every film producing com-
pany in the United States owns
its own houses. I can promise
there will be action to have the
commission's order rescinded."
Paramount will appeal from the
Federal Trade Commission's "cease
and desist" order calling for abandon-
ment of block booking and the pol-
icy of theater acquisition. This was
made clear by .^dolph Zukor, who
considers the order "outrageous and
impossible."' Appeal is to be taken
immediately to reverse the commis-
sion's findings, it is understood.
Throughout the course of the bit-
terly contested investigation, attor-
neys for Paramount have given indi-
cation that they would not accept an
adverse ruling, witliout a court fight.
The case will be carried to the Su-
preme Cojrt if necessary, it is confi-
dently predicted.
Throughout the trade, a note of
.su. prise was struck, for it had been
generallj' believed that the govern-
ment's case against Paramount.
{Continued on Page S)
HEARINGS ON IN WESCO
ANTI-TRUST LAW CASE
San Francisco — Anti-trust proceed-
ings against Wesco (West Coast
Theaters) to determine if the com-
panies and allied interests are seek-
ing to stifle competition in produc-
tion and distribution, are under way
here. Last week, hearings were held
in southern California.
Defendants named in the action are
West Coast Theaters, West Coast
(Continued on Page 4)
THE
-;m^
DAILY
Tuesday, July 12, 1927
a>D)S!IISf^
ALL THE NEWS
AILTHE TIME,
Vol. XII No. 9 Tuesday, luly 12. 1927 Price 5 Cents
lOHN W. ALICOATE
Publisher
Published daily except Saturday and holiday?
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York, N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday,
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel : 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London, W. I. Pans
—La Cinematographic Francaise, 5, Rue
Saulnier.
Financial
The Paramount-Federal Trade decision
didn't seem to hurt the stock any. The com
mon issue turned over 13,900 shares at a
Yi rise, the preferred standing firm on a
small trade. Fox gained 2 points when 4,300
shares changed hands, and the theater stock
went up a fraction on sales aggregating 3,000.
Quotations
High Low Cloae Sales
*Am. Seat. Vtc
♦Am. Seat. Pfd
*Balaban & Katz
*Bal. & Katz Vtc
Eastman Kodak ..164Ji
*Film Inspect
♦First Nat'l. Pfd
Fox Film "A"... 57
Fox Theaters "A" 15^
♦Intern'l Project
Loew's, Inc 50^
♦Metro-Gold. Pfd
M. P. Cap. Corp. . . 9
Pathe Exch. "A". 39
Paramount 95
Paramount, Pfd ... 1 1 6 '/2
Paramount B'way.. 98}^
ttRoxy "A" 2514
ttRoxy Units 29
ttRoxy Common .. 75^
Skouras Bros 38
♦♦Stan. Co. of Am. 67
Trans-Lux Screen.. 5!4
Univ. Pict. Pfd. . . 99
♦Universal Pictures ....
Warner Pictures.. 16
Warner Pict. "A". 23 J4
163
55-4
15
56"
'8K2
38
93^
116'/^
23 K2
26
6^
37
66
99
15"
22
47
46
63 >4
73 H
164 i/J
3
100
57
15^
10
50
25/2
8/2
3854
95
116'/2
66J4
99
31
15
22V^
1,900
4,300
3,000
3,166
'266
2,100
13.900
100
4
100
20
500
600
♦ Last Prices Quoted t Bond Market
»• Philadelphia Market tt Bid and Ask
If You Are in the
Market for Any Kind of
MOTION PICTURE
APPARATUS
CONSULT USAND SAVE
MONEY
SEND FOR OUR FRICB LIST
ll/IUOdfiHByS
▼▼no West 32-St..Ncwyork.N.y.*^
1 Phone Panua. 0330 ||
Motion Picture Department I
U. S. and Canada Agents for Cebrie I
Keith-Albee Plans for
Next Season Announced
Plans for the coming season have
been announced by Keith-Albee and
affiliated circuits which include ar-
rangements for circuits of two dis-
tinct classifications, 20 new theaters
and the lining up of new headliners.
Their affiliations include the F. F.
Proctor, B. S. Moss, S. Z. Poli, Wil-
mer & Vincent, Fred Schanberger.
the Interstate and other important
theaters. Twenty new model the-
aters, 12 of which are in the metro-
politan district, will be opened with
the season of 1927-28.
Details for the circuits of two distinct
classifications are now being worked out. One
will be a tour of exclusively "super-vaude-
ville" theaters from coast to coast and the
other chain, of larger capacity houses, will
be devoted to Keith-Albee vaudeville and pic-
tures. For the latter the new policy con-
templates the presentation of pictures made
possible by the deal between Keith-Albee-
Orpheum, DeMille, P.D.C. and Pathe. The
number of small theaters of the so-called
"band-box" type offering straight vaudeville
programs, will be increased and co-ordinated
with a view of the extension of their
seasonal bookings of deluxe vaudeville at-
tractions.
To anticipate and meet the demands of the
new season in vaudeville, a series of weekly
conventions of the executives of the Keith-
Albee and affiliated organizations has been
instituted. These are now well-organized and
oper.iting under the direction of E. G. Lau-
der, Jr.. and are bringing together the active
factors of all circuits, with the bookers, the
exploitation directors, with the idea of dis-
cussing new talent and novelties.
Dividend is Resumed by
Famous Canadian Firm
Toronto — Because of a substantial
increase in earnings, Famous Play-
ers Canadian Corp., has declared its
first dividend in years on the second
preferred, the amount of such divi-
dend being in the ratio of $80,000 per
annum. Intimation is that the com-
pany intends to continue this divi-
dend regularly. The last declaration
was seven years ago. Figures of the
company show that net profits for
the last year were $800,582, when
$265,409 was allowed for depreciation
instead of the $180,000 depreciation
allowance of the previous year.
25 in Schine School
Gloversville, N. Y. — Of the sev-
eral hundred applications received,
only 25 registrants have been accept-
ed for the Schine managers school,
being conducted by J. A. Carrier,
managing director of operations.
Vidor Film Title Changed
Hollywood — Florence Vidor's cur-
rent picture, still in production, has
undergone a title change. It will be
definitely known as "One Woman to
Another," the tentative title, "A Cel-
ebrated Woman," having been drop-
ped. The picture is being directed
by Frank Tuttle.
Horner Closes New Deals
Hollywood — Robert J. Horner has
disposed of his Montana Bill west-
erns in the following territories: Chi-
cago and Indianapolis, Greiver Prod.,
North Carolina, South Carolina, Mis-
sissippi, Tennessee, Florida and
Louisiana to .Arthur C. Bromberg;
Texas. Oklahoma and Arkansas,
Home State Film Co., and all of the
foreign rights to Donald Campbell.
M. D. Clofine Named Ed.-
in-Chief of M-G-M News
Michael D. Clofine, for the last
several years editor of International
Newsreel, has been chosen editor in
chief of M-G-M News, which will
make its bow Aug. IS and will ap-
pear semi-weekly thereafter, accord-
ing to Edgar B. Hatrick, in charge of
the film activities of William Ran-
dolph Hearst.
Other editorial executives for the
M-G-M News include Claude R. Col-
lins, news editor; Herman G. Stock-
hoff, associate news editor; and
Leonard Mitchell, film editor. Hat-
rick emphasized the fact that the lat-
ter would be as separate and distinct
from International Newsreel as each
of the Hearst newspapers throughout
the country from the other 25, with
rivalry prevailing, while at the same
time sharing the facilities of the
worldwide Hearst news-gathering or-
ganization.
California, Pennsylvania
Adopt Arbitration Laws
Area for the settlement of commer-
cial disputes by arbitration has been
extended to the states of California
and Pennsylvania as the result of the
enactment of arbitration laws.
New York, New Jersey, Massa-
chusetts, Pennsylvania, Oregon and
California — now recognize the valid-
ity, enforceability and irrevocability
of agreements to arbitrate disputes
that may later arise out of business
contracts, as well as submissions to
arbitration of existing controversies.
Detroit Leads Drive
An the end of the fifth week of
First National's 1927 summer bil-
lings drive, Detroit stood in first
place, with Los Angeles second and
Omaha third. Each of the three lead-
ers had passed their quota. Among
the districts, the eastern ranked first,
with the others in the following
order: southern, western, Canadian.
"Tartuffe" at Strand
An extended showing of Emil Jan-
nings in "Tartuffe," adapted from
Moliere's play, will be given at the
Strand commencing July 23. The fea-
ture was made for Ufa by F. W.
Murnau.
Walton Sailing
Holmes C. Walton, authors' and
artists' representative, sails for Eu-
rope tomorrow night on the New
York.
AMALGAMATED
VAUDEVILLE AGENCY
Attractions for
Picture Theatres
Standard Vaudeville Acts
1600 Broadway, New Yoilc City
Phone Penn. 3580
Hobart Henley Here
Hobart Henley, M-G-M director,
is in New York for a brief stay.
Bray Returns
J. R. Bray is back in New York
from a three months' trip to the Coast
where he lined up product for the new
season.
-^
HAL ROACH^rese/,h
WHY GIRLS
LOVE SAILORS
^ztA STANIAURBL
Pathecomed)'
There is a 'Cornerblock' cut furnished
FREE for all Pathecomedies at yoi;
Exchange.
STOCK SHOTS
of every conceivable nature lor —
dramatic, industrial and educational
producers.
Qenexal Film Library
(Morris J. Kandel)
117 W.46St.,N.Y.C. Bryant 4417
1000 Pages oS
Information
Free to
FILM DAILY
Subscribers
I wish I had ^Slide
Kelly Slide -1 wish I
had.'Tell^ it +o fhe
Man ncs'- I wish I had
''Roo k i es^' and ''Mr Wu**
and "Flesh and fhe
Devil'- I'd give plen+y
if 1 had Callahans
and Murphys'*-*! wish^
1 had TiHiefhe Toiler
and The Unknown''—
Iwish 1 had'Twelv/e
Miles OuV'^nd ''A-fj-er
Midnig-hf-VVhaf aSap/
Whal a 5ap/ S^j^/Sa/)/
Thafs me — K 9 ff^//f
Cheer up, brofher, youVe
^omg +0 do some more
wishing— IVe J<^5f closed
M-G-M for fhis vicinity and
fheyVe handing me 3Chaneys,
3 Shearers, 2 Gilberb, 4-Haines,
5yd Chafjlin, Lillian &ish.
Ramon Novarro, 3 Davies, ,
I 2 Garbos, 2 Coogans, 6 McCoys,
3 Cosmo|::)oli-fans, 2 Do^ Sfar
3 Oane-Artht/Ks-3 Cody-Prin^les
and a l^^f+a Specials and dtssy
shorfs- and wafch me ^ive fKe
folks >g^Parade
and'^Ben Hvr''
-Youve f'or
+0 ac+^
cj^t/fck in
\ fkls game
IjSU- cheer up
THE
DAILV
New Theaters
Colquit, Ca. — William Roy Jones July 15
vill open the La Gloria.
Belinont, N. C. — L. C. Rose, owner of the
theater at Mt. Holly and the Pastime, here,
will start construction of a theater immedi-
ately.
Sylva, N. C. — H. E. Buchanan, owner of
the Lyric, has started work on another here.
Greenville, N. C. — H. J. Paradis, owner
of a chain in eastern North Carolina, will
open a theater here about July 15.
Columbia, Mo. — J. Dozier Stone, local
capitalist, heads a corporation which soon
will start work on a $500,000 theater and
hotel to be known as the Tiger, to be com-
pleted by Sept. 1, 1928. Alonzo Gentry of
Kansas City is the architect.
Sylvia, N. C. — Theodore O. Stevenson of
Waynesville has opened the Sylvan, seating
500, under management of E. B. Drake.
' British Advertising Men
Elect New Officers
London — The British M. P. Adver-
tisers has elected the following of-
ficers for the third j'ear of the as-
sociation's activities: H. A. Wallace
of Pathe, chairman; W. Arthur
Northam of Motion Picture Co., Ltd.,
vice-president; W. F. Husband of
Tiffany, secretary; Frederick Allen
of First National, trade press rep-
resentative.
During the past year the associa-
tion has pursued a policy of having
prominent public officials address its
meetings, which has resulted in a lot
of unusual press notices for the in-
dustry. The B. M. P. A. is affiliated
with the American organizations, the
A. M. P. A. and the "Wampas,"
which has resulted in cooperative ac-
tivities beneficial to both British and
American associations.
Gardner, Mass.^Work has begun on the
National, which will cost $50,000, to be com-
pleted by Oct. 1. George H. Martin is the
contractor.
Spokane, Wash. — Wesco is arranging for
purchase of site at Sprague and Monroe for
a theater.
Denver — W. J. Carter, owner of the Jewel,
is building the Santa Fe at 10th Ave. and
Santa Fe Drive at a cost of $125,000, to seat
1,000.
Elnia, Wash. — J. W. Graham of Shelton
has started work on the $45,000 Graham on
4th St. Contractors are Albertson, Cornell &
Walsh of Tacoma.
Newman Grove. Neb. — W. L. Douglas has
opened the $15,000 Douglas, seating 350.
Vaudeville Aids Drive
Active assistance has been prom-
ised by Keith-Albee and its affiliated
vaudeville interest in New York State
to further Governor Smith's three
weeks' "Safety Drive" commencing
July 18. A parade will be held through
the principal uptown thoroughfares
to impress upon motorists and pedes-
trians alike the dangers of reckless
driving and "jay walking."
A feature of this pageant will be automo-
biles of all ages, sizes and designs. This
is to demonstrate the progress of the auto
and the menace which it may become unless
the idea of "Safety First" can be made to
prevail.
Howard to Direct Vera Reynolds
Culver City — William K. Howard
has been assigned to direct "The Main
Event," at the Pathe-De Mille Stu-
dios.
New Charlotte Pathe Manager
Charlotte, S. C. — E. L. McShane,
formerly with various exchanges at
Washington, succeeds Paul Schmuch
as manager of the local Pathe ex-
change, Schmuch is being transferred
to St. Louis.
Flavin Joins Paramount
Harold J. Flavin, formerly of "M.
P. News", has succeeded Richard
O'Brien at the Paramount home of-
fice handling trade paper publicity.
Craydon Secretary at Toronto House
Toronto — Walter Craydon has been
appointed secretary-treasurer of
Shea's Hippodrome, succeeding Wil-
liam Tingle who died a few weeks
ago.
Injured Patron Sues
Cleveland — T. M. Brennan, mana-
ger of the Glenn, 9217 St. Clair Ave.
was made defendant in a $25,000
damage suit filed by Henry Bahre,
730 E. 82nd St. Bahre claims that
he suffered concussion of the brain
and possible permanent impairment
of health and sight caused on July
2, when an electric fan in the theater
fell from the wall.
Plan to Eliminate Ticket Scalper
Plans are under way for a $20,000,-
000 corporation which will operate a
central theater ticket office for the
sale of tickets to Broadway theatrical
shows, in an effort to eliminate the
profiteering evil.
Joseph Leblang will be president
and manager. Thursday he will meet
with 15 members of the Producmg
Managers Ass'n who have expressed
willingness to sign contracts giving
the corporation the exclusive right
to resell tickets to the public at an
advance of not more than 10 per cent
above box-office prices.
Plans are to have the new organi-
zation, to be known as the Consoli-
dated Ticket offices, ready for op-
eration in time for the fall theatrical
season. Offices are expected to be
located in the Cohan theater build-
ing.
St. Clair to Make "Red Hair"
Malcolm St. Clair has been as-
signed to immediately prepare to put
"Red Hair," Clara Bow's next, into
production.
Saunders Scenarizing His Book
Hollywood — John Monk Saunders,
author of "The Legion of the Con-
demned," is preparing the continuity
himself. Gary Cooper is slated to
play the lead in this Paramount pic-
ture.
Daniels' Next Chosen
Hollywood — "She's a Sheik", a
story by John McDermott, has been
selected as Bebe Daniel's' next film,
following "Swim, Girl, Swim", which
she is now making for Paramount.
The continuity for "She's a Sheik" is
now being written by Lloyd Corri-
gan. Jesse L. Lasky has assigned
Clarence Badger to direct.
Exhibitors
Daily Remimkr
There never
was a time
when comedy
and outdoor
stuff was in
better de-
mand.
Tuesday, July 12, 1927
Woodhull Sees Benefit
To Exhibitor in Edict
{Continued from Page 1)
"If it is made effective within the next
60 days or later on, by virtue of the
decision being upheld by the courts,"
he continues, "many new methods of
selling on behalf of the distributors
will have to be worked out.
"Our industry has met its prob-
lems during its growing period in a
constructive manner and, I am sure,
this particular one will have careful
analysis and will be met in a way
that will prove of benefit to the ex-
hibitor in film rentals and the secur-
ing of pictures approp^-iate to his
neighborhood without the producer
being coinpelled to sacrifice quality in
any way.
"The other decision which distinct-
ly frowns upon the acquiring or
threatening to acquire theaters by
producers and distributors should
tend to act as a stay in the present
overseating of communities which is
conceded to be a menace to our in-
dustry by both independent and pro-
ducer-theater owner."
Joy Arrives From Coast
Al Joy, now being starred in a
series of 12 two-reel comedies, pro-
duced under direction of Joseph A.
Richmond by the Lange-Joy Films
Inc., for Cranfield and Clarke release,
is in New York by automobile from
Hollywood. He is accompanied by
Rose May, his leading lady and Rich-
mond, who brought with him "Who's
Who," "Helpless Helper" and "The
Sappy Sleuth," three pictures made
at the Coast. During his stay here,
Joy appointed M. H. Karper, eastern
representative and publicity director.
Bunker Hill House Remodeled
Bunker Hill, Mo.— The Opera
House has been remodeled and made
into a first floor theater. The new
name is the Lincoln, named in honor
of the martj'red president for whom
a monument was unveiled some time
ago.
Hearings on in Wesc(
Anti-Trust Law Ga;
(Continued from Page 1)
Theaters of Northern California,
& D. Junior Enterprises, Herbert
Rothschild Entertainment and Tt
ner, Dahnken & Langley. Complain
of smaller theater owners and rrn
agers are being presented by G.
Rowland and C. T. Sadner of |
commission. ■
Among witnesses heard here <
Walter W. Kofeldt of Los Ange'
formerly of Pathe, in this city; A.
Gore, West Coast, Los Angeli
Jacob Samuels, San Francisco,
torney; Albert H. Moore, Berkel
exhibitor; Allen E. King, Oakla
exhibitor; J. W. Distasio, Sao
mento; Sidney J. Goldman, Goldm
Film Exchange; J. J. Partridge, S
Francisco of Paramount; G. C. P;
sons, M-G-M; W. C. Wheeler, F.B.
booking office; F. W. Voight, Fc
M. E. Corey, P.D.C.; J. C. McCai
secretary T. & D. Junior Enterprisi
Charles H. Muehlman, First > i
tional; Herbert C. Rothschild, atti ;
ney and president of the compa i
bearing his name, controlling fc '
local theaters; M. Naify,; president a !
general manager T. & D. Junior I J
terprises; Morgan & Walsh, Wan '
Bros, and A. M. Bowles, divi';- ■
manager of West Coast.
Nathanson Back From Europ(
Toronto- — With the return of
L. Nathanson, managing director
Famous Canadian Corp., from a s'
in Great Britain and on the 0
tinent, a number of developments ;
under way. Nathanson examined
number of British productions s
secured several for Canada. Th
will be distributed through Re.
Films.
It is also expected that he \
appoint the manager of the Panta-
the largest theater in Canada, in -
cession to N. K. Miller who died
June.
Fowler Promoted at Kenosha
Kenosha, Wis. — Michael Fov,
has been named assistant mana,
of the Orpheum to succeed Malcc"
McKenna who has resigned to
ter the business in Chicago. Fov
has been an employe of the Saxe
aters here for two years, serving
the Orpheum.
La Crosse Robbery Foiled
La Crosse, Wis. — William Mc,
han, stage manager of the La Cr
Theaters Company, foiled burg
when they attempted to rob the
jestic. McMahan entered the (
late Monday night and hearinj
steps called the police.
New Owner at Tomah,
Tomah, Wis. — J. R. Seeger
purchased the Unique from Smit
Johnson.
Pratt Closes Two Hou;
Morensigo, Mich. — C. A. Pratt '
erator of both the Morensigo
and the Opera House at Wim''
Wis,, has closed both houses tl
initely.
sday, July 12, 1927
DAILV
iramount to Appeal
Decision, Says Zukpr
(ContinueJ from t'aije 1)
aipli Zukor and Jesse L. Lajky
■e to be dismissed. This was stip-
ted by the dropping, one liy one,
the various charges, until oply
:k booking and theater operation
•e regarded as the points at issue.
i tiieater phase was believed to
e been disposed of by the Su-
me Court ruling in the Eastman
c, setting aside the commission's
lings. Because of the almost-uni-
sal practice of bUick bookings, this
le was not regarded as sulTicicntly
)ng to warrant the adverse order.
)uitc naturally the decision was
most important topic of discus-
1 throughout the trade yesterday,
th the exception of United Artists.
ry distributor in the industry is a
ty to the block-booking practice
sales. The possible effect on the
iistry as a whole was discussed
and wide.
t was pointed out on the one hand,
t if the government decreed that
ck bookings was illegal, the sale
pictures individually would in-
ise the cost of distribution appre-
>h', the figure ranging from 60 to
per cent, according to various
nions expressed. No secret was
de of the belief held by several
aged in distribution that the ex-
itor would have to carry the tarif?
he form of increased rentals.
he problem of what would hap-
to product that did not hold up
quality under an individual sales
!s was likewise difficult to solve.
; executive declared that some-
must pay for the pictures that
•n the shelf, but when it simmered
'n to the factor who would car-
this expense, the argument be-
to peter out.
ne extremely interesting observa-
w^as this: What would the ex-
tor reaction be to the abolition
dock bookings? Would the exhi-
r find enough time or evidence
cient interest to buy all of his
luct on an individual basis when
block bookings, he assured for
self and for his theater not only
cient pictures but very often a
bone product for his business.
Vhatever method of distribution
exhibitors want us to adopt we
be glad to adopt. We certainly
no desire to force any method
istribution upon exhibitors."
lis w-as the comment of Marcus
M-G-M president, upon the
sion in the Paramount case, ad-
that selling of films "any other
than block booking is going to
very expensive proposition.
n executive," he said, 'Svouldn't
buy one picture at a time.
1 a practice would be analagous
imiting a jewelrv salesman to
ig only one article of jewelry
store on one trip to a city. Or
iting a plum salesman to selling
phim at a time."
the commission's decision denies
->diiccr the right to sell his prod-
p vear in advance, it is wrong,
ard A. Rowland, vice-president
encral manager of First Nation-
\'u\ in commenting on the ruling,
commenting on the decision,
ur Brisbane, Hearst editorial
I ;r said:
Text of Cease and Desist
Order in Paramount Case
Followiiifi is a complete text of
the Federal Trade CoDimission's de-
cision, charginy Adolph Zukor and
Jesse L. Lasky icith beiiuj guilty of
coiispiracji to monopolize the tnotion
picture itidustry. C. \V. Hunt, chair-
nut n, William E. Humphrey, Abram
F. Myers, J. F. Nuyoit and Edgar
A. McCulloch comprise the commis-
sion whose findings were issued Sat-
urday.
This proceotling Iinviiig I)cen heard by the
Federal Trade Commission upon the amended
complaint of the commission, the amended
answers of respondents, the testimony and
documentar.v evidence offered and received and
the arguments of counsel for the respective
parties herein, and the commission having
made its findings as to the facts and its
conclusion that the respondents have violated
the provisions of an Act of Congress approved
Sept. 26. 1914. entitled. "An Act To Create
a Federal Trade Commission, to define its
powers and duties, and for other purposes,"
therefore,
It is now ordered, that respondents, Adolph
Zukor, Jesse L. Lasky and Famous Players-
Lasky Corp. (Paramount) .and each and all
of said respondents, their officers, directors,
agents, representatives and employees, cease
and desist :
1. From continuing in force, recognizing,
compl>-ing with, carrying into effect or en-
forcing, or attempting; to comply witli. carry
into effect or enforce the conspiracy hereto-
fore made or entered into by and .Tmong the
respondents or any of them, or by and among
the respondents or any of them and any
other person or persons, for the purpose of
lessening and restraining competition, and re-
straining trade or commerce among the sev-
eral states, or with foreign nations, in the
business of producing, distributing and ex-
hibiting motion picture films for profit or the
business of producing and distributing such
fi<ms, and from making or entering into any
like conspiracy among themselves or any of
them, or among themselves or any of them and
any other person or persons, for any of the
purposes above set forth and enumerated in
this paragraph of this order.
2. From leasing or offering to lease for
exhibition in a theater or theaters motion
picture films in a block or group of two or
more films at a designated lump sura price
for the entire block or group only and re-
quiring the exhibitor to lease all such films
or be permitted to lease none; and from
leasing or offering to lease for exhibition such
motion picture films in a block or group of
two or more at a designated lump sum price
for the entire block or group ?nd at separate
nil several prices fur separate and several
lilms. or for a lUimlK-r or numbers thereof
!ess than the total number, which total or
lump sum price anil separate and several
I rices shall bear to each other such relation
.1^ to operate as an unreasonable restraint
ii|Min the freedom of an exhibitor to select
ml lease for use and exhibition only such
film or films of such block or group as he
ni.iy desire an<l prefer to procure for exhibi-
timi: or shall bear such relation to each other
as to tend to re(|uire an exhibitor to lease
such entire block or group or forego to each
other that the effect of such proposed contract
for the lease of such films may be substan-
tially to lessen competition or tend to create
a monopoly in any part of the certain line
of commerce among the several states, or with
foreign nations, involved in said proposed sale,
to wit: the business of the production, distri-
bution and exhibition of motion picture films
to the public, or the business of production
and distribution, or of production or distri-
bution of moving picture films for public
exhibition.
3. From building, buying, leasing or other
wise acquiring, or threatening so to do, any
theater building or buildings or theater or
theaters, for the purpose and with the intent
or with the effect of intimidating or coercing
an exhibitor or exhibitors of motion picture
films to lease or book and exhibit motion
picture films produced or offered for lease
or leased by respondent Famous Playcrs-Lasky
Corp. (Paramount).
It is further ordered. That the said res-
pondents, within 60 days from and after the
date of the service upon them of this order,
shall file with the commission a report or re-
ports in writing setting forth in detail the
manner and form in which they are comply-
ing and have complied with the order to cease
and desist hereinabove set forth.
It is further ordered. That the charges in
the complaint herein as against the respond-
ents, Realart Pictures Corp.. The Stanley
Company of America, Stanley Booking Corp.,
Black New England Theaters, Southern En-
terprises, Saenger Amusement Co.. Jules E.
Mastliaum (deceased). Alfred S. Black, Ste-
phen A. Lynch and Ernest V. Richards, Jr.,
be. and the same are. hereby dismissed.
It is further ordered. That so much of the
charges in the complaint herein as against
the respondents, Adolph Zukor, Jesse L.
Lasky and Famous Players-Lasky Corporation
as are not embraced in the findings of fact
heretofore made by the Commission in this
cause, or in the above and foregoing order to
cease and desist, be, and the same are, hereby
dismissed.
By the commission; Commissioner Nugent
concurring as to paragraphs 1, 2, 3 and 4
hereof and dissenting as to paragraphs 5 and
6 hereof.
"The Federal Trade Commission
says Adolph Zukor and Jesse L.
Lasky are "conspiring to monopolize
the motion picture industry."
"The two men mentioned and many
others, Fox, Loew, the Schencks, L.
B. Mayer, Laemmle, etc.. are trying
to produce the best pictures and get
the biggest, greatest number of the-
aters in which to show them.
"Nobody can 'monopolize the mo-
tion picture industry' unless he can
monopolize various kinds of intelli-
gence. As well talk of monopolizing
book writing or picture painting. At
any moment there inight appear some
one man that would make the monop-
oly verv sick. Pictures are not like
railroads, public necessities. No one
is compelled to see a picture, as many
producers know to their sorrow.
"Motion picture men have built
up an industry that rules the world,
to the great profit of this country.
It advertises our goods, spreads our
ideas.
"The government would better at-
tend to its own business, build a
few flying machines and let those
that understand motion pictures at-
tend to their business.
"If our government did as well in
fixing as Zul'or. I.asky and others
have done in pictures, this country
would be safer and less ridiculous."
Marie Walcamp Returning
Hollywood — Marie Walcamp re-
turns to the screen after seven years,
in an important role in "A ^foment
of Temptation," F B O production.
Adrian Renews Contract
Culver City — Gilbert Adrian, cos-
tume creator and designer for De
Mille, has been re-signed by Cecil
B. De Mille for a long term.
Excellent Closes Deal
A. Montague and Joseph A. Mc-
Conville have contracted with Ex-
cellent to handle eighteen pictures
for 1927-28 in New England.
Washiiijiton I^eporl
Stated Probe Was On
(Continued from Page 1)
described by one high official as one
of the most far-reaching antitrust
iiicpiiries started by the Justice De-
partment in years the dispatches said.
"The government is seeking to de-
termine the extent to which certain
dominating corporations are involved
in tiie formation of a gigantic monop-
oly in restraint of trade.
"The investigation is centered
around the activities of Famous
Players-Lasky Corp., its chief lead-
ers, Adolph Zukor and Jesse L.
Lasky, and groups in the film and
vaudeville industries which have fig-
ured in recent mergers.
"Officials of the Dept. of Justice
refused to discuss the results of their
work so far when c|uestioned tonight.
"Yesterday's decision by the Fed-
eral Trade Commission ordering the
Famous Players group to discontinue
its practice of black booking and cur-
tailing the right to the producers
to own theaters to exhibit their prod-
ucts will, it is thought, serve to aid
the Dept. of Justice in its work.
"The Dept. of Justice probably will
call on the Commission for all infor-
mation it has collected during the
six-year investigation which preceded
yesterday's decision."
Justice Dept. Denies
Probe of Industry
(Continued from Page 1)
in the Eastman Kodak case. Revers-
ing the Federal Trade Commission's
order, but, so far as could be learned
Monday, has taken no action.
To embark upon an inquiry involv-
ing the entire industry, it was indi-
cated, would require considerable
study of litigation which has gone
before, including the Trade Commis-
sion's investigation. Before anything
definite in the way of a program could
be worked out, investigation on the
industry has been threatened from
time to time, especially recently, but
it could not be learned that anything
was actually under way.
Amm Leaves U-B Chain
Cleveland — A. J. Amm has resigned
as assistant general manager of the
Universal-Brody circuit. B. L Brody
is general manager.
F. B. O.'s Canadian Changes
Toronto — P. C. Taylor, general
manager in Canada for F. B. O.
announces the following changes in
the personnel:
E.' H. Wells has succeeded S. H. Decker
as manager in Montreal branch. Mr. Decker
being transferred to take charge at Winnipeg,
in succession to T. Newcomcii. who remains
with the company in another cap.acity. Jack
Allen, of Toronto, who has been booker ever
since the company commenced operations in
Canada, has been promoted to the sales force.
Walter Kennedy has rejoined the Toronto
force, after an absence of a year. Kennedy
was previously with F. B. O. in Toronto for
over two years. R. W. Smith, for some
years occupied booker and cashier for First
N'ational in Toronto and Vancouver, has suc-
ceeded Jack Allen as booker at Toronto.
Short New Howard Leader
.Atlanta — .M Sliort has succeeded
Wheeler Wadsworth as director of
the Howard's New Idea Orchestra.
•T-
1
Oh, man what a love story !
C Loves of "TW T
armeJN
IVl
ith
DOLORES DEL RIO
and
VICTOR McLAGLEN
Based on the story by PROSPER MERIMEE
Adapted by GERTRUDE ORR
RAOUL WALSH
Production
GIVES YOU
4 MORE BIG
ONES IN SEPT.
2
The stage play
one solid year on Broadway!
JANET GAYNOR
m
2 GIRLS
WANTED
A Drama of One Girl Who Got What
She Wanted
with
Glenn Tryon Doris Lloyd
Ben Bard Alyce Mills
Joseph Cawthorn
Based on JOHN GOLDEN'S /Netu York
stage hit
By GLADYS UNGER
ALFRED E. GREEN
Production
uaitffi
. „A THE WORlbS
'X« GREATEST
^d\V»o<^ MOTION
PICTURE R/^oUL WALSH
3 in August- 4 in September
51 al! told and every one
a box office bonanza ! Fox
doesiit make ^m any other way.
Cy&t^^Vt^OF PLAYING FOX FOR PROFIT!
The most thrilling and
realistic stoi-y of New York
ever vrritten !
EAST SIDE,
WEST SIDE
From the novel by FELIX RlESENBERG
The Real New York as depicted in
Today's "Best Seller"
with
GEORGE O'BRIEN
Virginia Valli
J. Farrell Macdonald
ALLAN DWAN
Production
4
Millions of Saturday Evening
Post readers are waiting to see
it on the screen !
THE
JOY GIRL
The Matrimonial Mixups of a Fortune
Hunting Flapper
with
OLIVE BORDEN
Neil Hamilton
Marie Dressier
Jerry Miley
Helen Chandler
Mary Alden
Jimmy Grainger, Jr.
and
A Flying Squadron of Palm Beach
Beauties
A Saturday Evening Post Story
by May EDGINTON
ALLAN DWAN
Production
PRODUCTION
WITH
EDMUND LOWE
VICTOR McLAGLEN
DOLORES DEL RIO
FROM THE STAGE TRIUMPH BY
LAURENCE STALLINCS and MAXWELL ANDERSON
(
THEY used to talk about ^^Bread and Butter Pictures*^
on good old Carl Laemmle for our Bread and Buttei^
Proud of the good wilL But there is something bigger that 1
MORTAR! The BRICK AND MORTAR you have iifc
MORTAR you must protect. The BRICK AND MORTAlli
need pictures. BIG pictures. BRICK AND MORTAI^i
THE MONEY to pay for your brick and mortar. Picture!^
interest on your brick and mortar. Pictures that bring therf
on your brick and mortar. Pictures crammed with al
direction and production class — that spell PROTECTION'
UNIVERSAL has the pictures! Finished. Completec
exhibitors fighting. Scrambling for those Brick and Morta
Get the titles. The stars. The casts. The directors. Remf
studio his home to see these pictures through for UN
Remember your brick and mortar. Protect it. Saf;
UNIVERSAL HAS TH
hey used to say, ^^We have to rely
ictures/^ We are proud of the record!
Bread and Butter/' BRICK AND
our theatre. The BRICK AND
lat represents your life's work* You
ICTURES! Pictures that PULL
lat bring them back again to pay the
ack again and again to pay the profits
le elements — theme, title, cast,
)r your brick and mortar* The NEW
Kowing them to exhibitors* Got
ictures* No wonder* Look 'em over*
^ber that Carl Laemmle made the
ERSAUS GREATEST YEAR!
lard it* Buy pictures* Not promises*
E PICTURES!
THERE isn't room to list them
all so we give you here just a
few of the broadside of hits in
UNIVERSAL'S BIG GUN GROUP.
Alias the Deacon
starring JEAN HERSHOLT.
John B. Hyman and LeRoy
Clemens' stage hit.
An EDWARD SLOMAN
Production.
Back to God^s Country
A James Oliver Curwood story
starring RENEE ADOREE with
Walter Long.
An IRVIN WILLAT
Production.
The Small Bachelor
p. G.Wodehouse's "Liberty"serial
with Andre Beranger — Barbara
Kent — Lucien Littlefield.
A WILLIAM A. SEITER
Production.
The Irresistible Lover
starring NORMAN KERRY and
LOIS MORAN. Supervised by
Carl Laemmle, Jr.
A WILLIAM BEAUDINE
Production.
The Chinese Parrot
Earl Derr Biggers' Popular Satur-
day Evening Post serial with
Marian Nixon — Hobart Bosworth
— Anna May Wong.
A PAUL LENI Production.
Surrender!
Based on "Lea Lyon" immortal
European stage play starring Mary
Philbin and Ivan Mosjukine.
An EDWARD SLOMAN
Production.
We Americans
Sensational Broadway stage hit by
Milton Gropper and Max Siegcl.
With an all-star cast.
An EDWARD SLOMAN
Production.
— and more and more hits such as
"Cheating Cheaters" - "Wild Beauty"
—"The Lone EagIe"-"Thanks for the
Buggy Ride"— "Buck Privates"— "The
Thirteenth Juror," etc., etc.— 26 BIG
GUN JEWELS in all!
nt
10
DAILV
Tuesday, July 12, 1927
DAILY TIPS WHICH MEAN DOLLAQS FOR SUOWMCN
"Ankles Preferred"
(Fox)
For 12 days "the Tribune" devoted
from one-quarter to one-half page to
an ankle contest, using photographs
of the entrants, showing the ankles
judges preferred. Prizes included a
trip to the Fox studios, a portrait
painted by local artist and shoes fur-
nished by a leading store. Staff pho-
tographer took pictures of the
entrants. Eliminations were held at
the theater each evening for two
weeks preceding showing. The win-
ners were announced on the opening
day. — Pantages, San Diego, Cal.
"Annie Laurie"
(M-G-M)
Two pretty girls in Scotch costume
paraded streets giving away small
envelopes each containing a Scotch
sweet meat. The envelope carried
the message; "A real Scotch treat.
Lillian Gish in Annie Laurie," Still-
man theater. — Fred Clary, Stillman,
Cleveland.
"Drums of the Desert"
(Paramount)
Lobby display consisted of a huge
beaverboard drum with "Zane Grey's
Drums of the Desert" printed on it.
On either side of the drum cut-out
were cut-outs of a cowboy and an
Indian. Band-size bass drum was
placed on top of box office where it
could not be seen. The drum \yas
made to beat by the cashier pulling
a string. — M. K. Moore, Princess,
San Antonio, Tex.
"The Fire Fighters"
(Universal)
Organized a "Fire Fighters Club"
for boys during run of serial. Each
boy was given a card and which was
punched each time he attended an
episode- of the serial. On the tenth
and last chapter of picture, if he could
show nine punches on his card he was
admitted free. — Pictorium, Urichville,
Ohio.
"SUde, Kelly, Slide"
(M G-M)
New ball park was being put into
commission and the first game sched-
uled for the Sunday before opening.
Permission was obtained to decorate
the grandstand with pennants and
one hundred "Kelly" caps were dis-
tributed and worn by everyone con-i
nected with the clubs and the
grounds. In addition to this, per-
mission was received to print and
distribute score cards for the game.
— L. Howard, Lyric, Blue Island, 111.
"Three Hours"
(First Nat'l)
Secured lots of publicity with a
clock 10 feet in diameter perched on
top of marquee. On the face of a
circle projected from the board with
the face of Corinne Griffith and a
similar circle carried the title. The
numeral '12' was painted in red with
Local Talent Films
Northwest Theaters, (Fin-
kelstein & Ruben) Minne-
apolis, is obtaining splendid
box office results with its home
talent pictures, being made in
each town over the firm's cir-
cuit. Only local people are
eligible to the casts, with the
local newspaper tied up to con-
duct a scenario contest and se-
lect the cast. This assures
publicity over an extended pe-
riod, and the picture usually
clicks big at the box office.
Even in Minneapolis, where
business has been off for some
time, and the dailies are "hard-
boiled," the stimt got a terri-
fic break, sending soaring box
office receipts at the State, ace
house of the circuit. And this
with the thermometer approxi-
mating the 100 mark.
the word 'Love' below it. The num-
eral '3' was painted in red with the
word 'Revenge' below it, and the
numeral '8' was also painted in red
with a question mark beneath it. —
T. W. Erwin, Majestic, Austin, Tex.
"Wedding Bills"
(Paramount)
Used a novelty lobby centerpiece
in the form of tremendously large
dollar mark with the head of Griffith
taken from the litho, mounted and
set on this same board. The back-
ground of this was painted a peach
color, with the title, cast, theater,
and play dates finished in blue air
brush effect. Stills were mounted —
and to give a little comedy kick to
this, a dozen bill heads were obtained
from the various department stores
in town. . Filled in the bill heads with
the most ridiculous prices for house-
hold articles, wearing apparel, etc.
and addressed it to Mr. and Mrs. Bir-
mingham. The following day, an an-
nouncement card was placed on cen-
terpiece with the following inscrip-
tion, "Picture shopping? Here is a
great buy! You won't go wrong on
'Wedding Bills.' It is sure enough
value for your money." — Sidney
Dannenberg, Galax, Birmingham,
Ala.
Stephenson Bank's New G-M
Hollywood — Norman Stephenson
has been appointed general manager
of the Monty Banks' Enterprises. He
succeeds A. McArthur who is suing
the comedian for alleged breach of
contract.
NORTHWEST LOOKS TOR
[RA Of PROSPERITY
Spence Completes Keaton Titles
Hollywood — Ralph Spence has
completed titles for Buster Keaton's
latest United Artists comedy "Col-
lege."
Minneapolis — With crop prospects
the best they have been in 15 years,
a rich yield is forecast for Minne-
sota, Wisconsin, North and South
Dakota and this territory is prepar-
ing for one of the most prosperous
years in history.
This news is gratifying to theater
owners who have suffered an ex-
tremely lean year due to the financial
condition of the farmer, upon whom
all industries in this section are de-
pendent.
In summarizing a report on condi-
tions, from data gathered by its
agents throughout the territory, the
Great Northern railway reports the
following:
Minnesota: All crops progressing rapidly.
Conditions very favorable. Corn making
good progress. Hay and pastures luxuriant.
"North Dakota: Conditions on farms could
not be better. Early sown wheat heading
and looks very good, with heavy heads and
strong stalk growth. Haying is general
along the Great Northern lines in the state
and the yield is reported uniformly heavy.
"South Dakota: All crops are making a
very good growth. Early small grains are
very fine. The corn is good, showing a big
improvement over the condition of two or
three weeks ago. Haying is general in
South Dakota and the hay harvest is large
as a rule. Livestock is in fine shape, with
animals fat and healthy.
An optimistic survey is presented by the
Milwaukee railway in which it says:
"In southern Minnesota and northern Iowa,
small grain is fine, corn is registering rapid
growth and rains over July 4 period were of
great benefit to small grain and corn fields.
"In western Minnesota and eastern South
Dakota, small grains and corn alike are
making impressive progress. Rye, wheat
and barley are heading out and both heads
and kernels seem big, heavy and healthy.
Corn is catching up with its proper schedule
steadily, aided by recent good weather.
Farmers as a class are highly optimistic as
to crop prospects and better agricultural
conditions to follow the harvest. One dis-
trict in South Dakota, comprising 34 Milwau-
kee railway stations reports that no black
rust has been found.
"In western South Dakota and Montana,
there has been some needed rain, mixed in
with plenty of warm growing weather and
crops look very good. Winter wheat is
heading out and spring wheat shows an
excellent stand and good color. Late corn
is fairly well along. In western Montana,
grain field conditions are generally e.xcellent,
with plenty of rain during the past week,
but no excess of moisture reported any-
where."
Reports from Wisconsin indicate a heavy
yield in small grain and heavy pasturage,
with stock now in excellent condition. As
Wisconsin is one of the leading states in
dairying, an unprecedented era of prosperity
is anticipated.
Brown Completes "Buck Privates"
Universal City — Melville Brown has
completed the direction of "Buck
Privates" for Universal. The picture
is an adaptation of Stuart H. Lake's
story "Let's Go Home." Cast in-
cluded Lya De Putti, Malcolm Mc-
Gregor, Zasu Pitts, Eddie Gribbon,
James Marcus, Lee Bates and Bud
Jameson.
"U" Completes Western Shorts
Universal City — Universal has
completed three short length west-
erns. They are "Battling Justice"
with Fred Gilman, under direction oi
Walter Fabian; "Bare Fists," direct-
ed by Josef Levigard and starring
Jack Perrin; "Battling Buckaroo,"
starring Bob Curwood, under direc-
tion of Bruce Mitchell.
And Thafs That
By PHIL M. DALY
.ajj
GEORGE C. WALSH, Strand and
Hamilton, Yonkers, is passing
around the cigars on the occasion of
birth of an eight-pound son.
Henry Nathanson, general man-
ager for Regal Films, was married
a feiu days ago at Toronto. An-
other benedict in that city is A. W.
Perry, salesman.
Fox jumped into third place by its
victory over First National in the
baseball race. Saturday Fox meets
Pathe in a game expected to de-
termine the championship.
// you want to stage a first class
holdup, get the help of the police.
That is the advice of King Vidor,
who found New York coppers a big
help in the filming of a stickup for
"The Crowd."
Theaters Victors in
Brief Memphis Strike
(Continued from Page 1)
failure to agree on wage scale. This
operator had been employed during
the period of the Publix presenta-
tions which were discontinued when a
straight picture policy went into ef-
fect June 18. Under the Publix
regime, because of the stage presen-
tations requiring much use of spot-
lights, union rules demanded em-
ployment of a third operator.
According to E. A. Schiller, vice-
president of Loew's, the operators,
through their local general manager,
served their ultimatum on such short
notice that the home office was un- '
able to get in touch with the local
situation in time to adjust it amicably.
They had previously refused to con-
tinue work at the old scale. Non-
union men were placed in both i '
houses, also at the State. The union ' ^
men now are back at work on the i
old scale, which is construed to be a
victory for the theaters. Schiller in-
timated that the International organ-
ization was not in sympathy with the ;; i
attitude of the local operators, and
did not lend their support.
To Direct "Shepherd of Hills"
Burbank — Al Rogell has been se-
lected to direct the picture to be
based upon Harold Bell Wright's
novel, "The Shepherd of the Hills,"
for First National. Production fs
scheduled to start within a month, }
Molly O'Day, has been assigned a ,
role.
Santell Continues With Barthelmess
Alfred Santell, who directed "The
Patent Leather Kid," produced by
Al Rockett, again will direct Bar-
thelmess after he has coinpleted "The
Drop Kick." which Charles Brabin
is directing. Santell also will direct
"The Noose" and "The Little Shep-
herd of Kingdom Come," in which
Barthelmess will subsequently be,
starred.
THE
Tuesday, July 12, 1927
Equipment Notes
2800 "Nu-Air" Fans Delivered
Atlanta — Arctic Xu-Air fan No.
2800 has been delivered to the firm's
local office, which .according to Fred
\V. Young, sales manager, means
that 2,800 Arctic N'u-Air systems
have been installed in theaters in
the United States since June 1,
1925. Of this number, 600 are in-
stalled in Xorth Carolina. South Car-
olina. Georgia, Florida. Alabama,
Mississippi, Arkansas and Louisiana,
he says.
Install.itions ilurinR the last two weeks in-
clude: Grand, Swainsboro, Ga.; Fairfax, La-
Grange, Ga. ; Liberty (Saenger). New Or-
leans, three; U. S. Government. Ft. Benning,
Ga.. two; Palace, Ashdown, Ark.; Strand,
Wilmot. Ark.; Colonial, Leaksville, N. C. ;
Loray, Gastonia, N. C.; Strand, Cherryville,
N. C. : Dreamland, Andrews, N. €.; Bonita,
Murphy. N. C. ; Lamar, Memphis, Tenn.;
City. Philadelphia. Miss.; New, Tupelo,
Miss.; Park, Roanoke. Va.; Jefferson, Roan-
oke, V'a,; Roanoke. Roanoke, Va.; Gayety,
Lynchhui-g, Va. ; Belvidere, Lynchburg, Va. ;
Hippo<lrome, Danville, Va. ; Liberty, Dan-
ville, Va. ; New, Tazewell, Va.
Roxy's 2 Million Mark
Attendance at the Roxy has
passed the 2,000,000 mark, the
management states. Since the
house opened March 11 it is
declared to have provided en-
tertainment for more than
125,000 persons weekly.
Hart Becomes An Exhibitor
Milwaukee — Harry Hart, sales
manager of the local Celebrated
Players office, has taken over the
Strand at Manitowoc from George
Herzog.
tlii^iiwiinimmnmiiiutimmntj
REVIEWS
TV
Masterful Stage Scenics
Atlanta — Stage settings of the Cap-
ital are attracting attention because
of the creations by Don Carlos Du-
bois, of the Atlanta Scenic Co.
His set known as the "Palace Gar-
den" is reported to be a masterpiece
of stage art, being one of the most
beautifuly designed and executed sets
ever seen in any theater. Every de-
tail is one of beauty and charm, and
critics have been enthusiastic in their
praise.
New Fischer House Opens Dec. 1
Monroe, Wis. — Fischer Para-
mount's new Monroe theater will be
ready about Dec. 1.
Investment Co Building
Parkersburg, W. Va. — The Broad-
way Investment Co. is erecting a
building here to contain a theater
seating 800.
Clair Leaves Today
Ethelyne Clair, Universal player,
returns to the Coast today to resume
work in a new picture.
Forbes Opposite Gish
Hollywood — Ralph Forbes will
play opposite Lillian Gish in M-G-
M's Pollock play, "The Enemy."
Fred Niblo will direct, and produc-
tion is scheduled to start sometime
this week. Forbes is now complet-
ing the leading male role in "The
Trail of '98."
Fay Closes the Emery
Providence — The Emery, one of
the Fay circuit, is closed for the sum-
mer. Improvements are to be made
and the theater reopened late in
August.
Tourjansky Directing McCoy
I Culver City — Viatchelelav Tour-
jjansky is directing Tim CcCoy's lat-
'est M-G-M starring vehicle. Michael
iVisarofT is the latest member to be
I added to the cast.
I "Pioneer Woman" Next Roadshow
' Culver City— The next big picture
; designed as a roadshow to go into
• production at the DeMille studio
will be "The Pioneer Woman," this
is an original story by Harry Carr,
and will be one of four roadshows
planned for the 1927-28 De Mille pro-
gram.
Graham to Title "Mme. Pompadour"
Hollywood — Garrett Graham has
been signed by Paramount to title
'"Madame Pompadour," the British
produced picture starring Dorothy
Gish and Antonio Moreno.
Publicity Stunts Hit
Boston — Publicity stunts which at-
tract crowds, to the discomfort of the
uninterested, are given a blow by
Judge Michael J. Murray in Munici-
pal court, who imposed a fine of $25
on Frank Holl, flagstaff "sitter" on
the Metropolitan theater staff. Holl
will appeal the case.
Winner Succeeds Mayo
Hartshorne, Okla. — H. L. Winner
has been appointed manager of the
Liberty, succeeding J. D. Mayo, re-
signed.
Conway Completes Titling of Two
' Hollywood — Jack Conway has just
finished titling "We're All Gambl-
ers," Thomas Meighan's next, and
"Nevada" starring Gary Cooper,
both Paramount productions.
•i Fawcett and Hurst in "Love"
Culver City — George Fawcett and
Brandon Hurst have been signed
for roles in "Love," M-G-M's film-
ization of Tolstoy's "Anna Karen-
ina.
Theater Burns at Morris Run
Elksland, Pa. — Fire, which started
when a film exploded at the Morris
Run theater during a performance
did considerable damage to the build-
ing which is owned by the Morris
Run Coal Co. Those attending the
show escaped unharmed. The build-
ing was formerly a church.
F. P. Shareholders All Canadians
Toronto — Thomas Bragg, comp-
troller of Famous Players Canadian
Corp., states that over 95 per cent of
the company's shareholders are Can-
adians.
Sally O'Neil in "Lovelorn"
Culver City — Sally O'Neil has been
cast for the leading role in M-G-M, s
production "Lovelorn." John P.
McCarthy will direct.
ON
ALL FEATURES
AND
SHORT SUBJECTS
EVERY SUNDAY
IN THE
Film D a^y
Kiiif^lKi:^
11
A DEFINITE SERVICE TO
THE EXHIBITOR THAT HAS
STOOD THE TEST OF TIME
V ^^^
^ "^F
•<ii5f^>ii£)l
Film Daily Keviews
ARE
DEPENDABLE— CONaSE—UNBIASED
trnmuum-uuiumnnt
vi
{^% -p
mmm
\
Uaba if Motion PMot Pnxhwen m DMibvton of Anmiai Im;~-WIU H.Km J>ttiuint
II THE ONty «
L
F^ NEWSPAPER
^'FILMDOM
ALL THE NEWS
ALLTME TIKE
L. XLI. No. 10
Wednesday, July 13, 1927
Price 5 Cents
War Drums
->!IESE arc stiniiii.;- times
in i^ood old ciiu'ina circles.
■ W'iiero is that old lashion-
cookoo that used to shout
stirtcatiou? One does not
(1 a niagnifyintj sjlass these
s to see that the business is
wide open as Lake Erie. The
tie lines are being drawn.
lUts are already at work. Xo
kate fight this. As this war
respondent sees it, every
nch of the industry is bid-
g to take part. Producers,
ining the war paint, say w-e
st ha\e economy and higher
1 rentals. Directors and
yers organize for an eight
ir day and a complete read-
tment of working conditions.
iil)itor organizations are up
arms for lower film rental.^
other concessions. Tomor-
the war drums will be
nded at the Theater Owners
liber of Commerce meeting. At
same time the distributor.';" camp
be discussing their side of the
cm.
Aciors ' Licences
France you can prove you're
|:tor by carrying a card that says
These cards are issued by the
|ch Artistes Union. If you're
led m France now and claim
|e in motion pictures you'll have
■ove it by showing your card.
►mmittee of twelve actors con-
|es the jury which decides who
and who shall not carry cards.
laglatid With Columbia
igratulations to both Johnny
knd and Columbia. Ragland
the selling of pictures. Years
pensive study with the Harold
organization give him a back-
Id of experience which will fit
Imirably with the distribution
lof the aggressive Columbia or-
ition which now boasts of com-
I network of exchanges cover-
Je country.
Au Revoir
■■ing off tonight. This pinch-
columnist and near-editor is
[abroad. The lady who accom-
us to previews insists we need
Will cover the production
distribution centers of Europe,
iieyards of southern France and
leweries of Bavaria. Au revoir.
A L I C O A T E
Paramount Not Planning a Change
in Sales Policies, Zukor States
Exchanges Wary
Minneapolis — Only through
imdercover operations are free
shows getting by in this terri-
tory, which formerly was a
hotbed of the evil. This is done
through obtaining of con-
tracts under pretext that the
pictures are to be shown at a
theater. However, as promptly
as such cases of false pre-
tenses are brought to light,
service is suspended. There
are very few free shows in the
territory.
WESCO HEARINGS OPEN
AUG. 6 IN NEW YORK
San Francisco — -Efforts of the Fed-
eral Trade Commission to prove that
discrimination was shown in sale of
pictures to Wesco (West Coast The-
aters) and allied circuits are to shift
to New York where .'Vug. 6, hearings
in the case will he resumed. Some
believe the coiiiiiiission fared hadiy
in attempt to i)rovc its contentions .it
hearings here.
Denial that I'aramount has ccni-
( Continued on Page 3)
N.
J. Unit Successfully
Negotiating Problems
Action taken at the New Jersey M.
P. T. O. convention last month for
clearing up certain problems which
were referred to various committees
already has resulted in satisfactory
progress, states Joseph M. Seider,
president.
t'omniittee conferences with Stan-
ley-Fabian has resulted in the circuit
practically agreeing to retract its de-
( Continued on Page 3)
Delft Denies Deal for
Sale to F. & R. Chain
Escanaba, Mich. — Delft Theaters.
Inc., foremost theater chain of the
Upper Peninsula, deny that any deal
is pending for sale of the circuit to
Northwest Theaters (Finkelstein &
Ruben), Minneapolis firm. An oflfer
has been made bv F. & R. it is stated.
ORDER DECLARED NOT ATTEMPT TO INTER-
FERE WITH "NORMAL EXPANSION"
Paramount contemplates no change in its existing sales ]>< A-
cies for the present. This is the formal stand of the compf-.ry
decided upon at a meeting of the board of directors and ;.ti-
iiounced yesterday in a formal statement, outlining the co:n-
pany's reaction to decision of the Federal Trade Commissiori.
''The formal order and findings of the Federal Trade Corn-
niission were served upon us yesterday, the statement said." Vve
are glad to find that, after the commission's searching investi.C'i-
tion Ijegun in 1921 and but recently completed, the only existing
liusiness practice of this corporation to which its order pnrpms
to apply is the sales method of offering pictures in groujjs, re-
ferred to by the Commission as "block booking".
"This is the offering of a numVtr
of pictures as a unit. It is also ihe
offering of a number of pictures ior
an aggregate price substantially Itss
than the combined prices for varic v.s
pictures in the group if purchased
separately. In other words it is the
offering of a group of pictures at a
wholesale price below the retail prj'«*
of single pictures. It does not pre-
vent exhibitors purchasing pictii-^s
singly. The average advance ujx n
the price of single pictures as agam^t
the block price of such pictures is
only about 25 percent. This salts
method is not peculiar to our cC'm-
I^any, but is almost universal in the
industry. It will thus be seen that
the Commission's order, if sustained
by the courts, will present a questun
which will have to be dealt with rji>t
alone by the Paramount Company,
but by the entire motion picture m-
dustry. Therefore, no change in c nr
existing sales policies is contempla^td
at the present.
"The commission's order does rnt
attempt to interfere with the owntr-
(Cantinued on Page i)
SALES READJUSTMENTS
: PREDICTED BY STEffES
Minneapolis — Ruling of the Fed-
eral Trade Commission in the Para-
mount case in the opinion of W. A.
Stcffes. veteran exhibitor leader and
head of the Northwest exhibitor asso-
ciation, "should be welcomed by ev-
eryone connected with the industry,
as I believe .it has done more to
stabilize it than anything that has
happened in years."
"There is no doubt but that block
hiiokiiig is an evil and a menace to
the industry. This applies not only
to theater owners but to producers as
well. In my opinion, it forced build-
ing of many a theater which would
(Continued on Page 3)
Portman Heads All Loew
Activity on Continent
Harry Portman who has been rep-
resenting Loevv's. ill connection with
the French theater holdings, has been
appointed managing director of all
the Loew theater properties in Bel-
gium and F3ngland as well as France,
according to E. A. Schiller. He also
is supervising construction of the new
Fmpire, Leicester Square, London.
Portman, prior to his foreign ap-
Iioiiitment was a member of the
iiianagerial staff in Loew's southern
and southwestern circuits.
Pat he Joins Hays
At yesterday's meeting of di-
rectors of the Hays organiza-
tion, Pathe Exchange Inc., was
elected to membership. This
makes a total of 27 members
for the association. J. J. Mur-
dock, president of Pathe, was
elected to the board of direc-
tors.
■-fclfer
THE
i^E^
DAILY
Wednesday, July 13, 192^
ftTHEi^
7^<>HEWSPAPEB
o/'FILMDOM
Vol. XII No.10JWeilnesday, luly13. 1927 Price 5 Cents
lOHN W. ALICOATE
Publisher
Published daily except Saturday and holidays
»t 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
lecond class matter May 21, 1918, at the
post-office at New York, N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday,
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel : 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London, W. I. Pans
— La Cinematographic Francaise, S, Rue
Saulnier.
Financial
■ The market was quiet yesterday, but few
sales in film issues taking pLice. Most notable
among these few were Paramount common's
turn-over of 7,700 shares at a 2 point rise,
Loi-w's gain of over a point on a trade of
.)„'*00, and Fox Film's firm close on sales
aggregating 4,300 shares.
Quotations
High Low Close Sales
•^Am. Seat. Vtc
♦.Am. Seat. Pfd
•Balaban & Katz
*Ual. & Katz Vtc
Knstman Kodak... 166
*I'"ilm Inspect
* First Nat'l. Pfd
Fox Film "A" 575^
FoK Theaters "A". 16
*lntern'l Project
I.oevv's, Inc 51 j's
Metro-Gold. Pfd... 25/,
"M. P. Cap. Corp
Pathe Exch. "A".. 38
Paramount 98
Paramount, Pfd
Paramount B'way. 98%
Roxy "A" 25 ^^
Koxy Units 29
Hoxy Common . . . TVz
•Skouras Bros. ... 39
**Stan. Co. of Am. (>(>V%
*Tra!is-Lux Screen
Univ. Pict. Pfd.. 99
•"Universal Pictures ....
Warner Pictures. .. 16
Warner Pict. "A". 23
164'/2
567^
ISJ^
.so' '
25^^
95M
98 k"
235^
26
6J4
39
65%
99"
i-l
21
47
46
6354
731/4
165^8
3
100
57
16
10
51'/i
25/,
8J/2
37/2
97/8
1161/5
98 K
39
65%
5^
99
31
14/.
23
2,000
4.300
2,900
3,300
500
'966
7,700
"15
10
2',466
2,800
•Last Prices Quoted t Bond Market
»• Philadelphia Market +t Bid and Ask
When you think of
INSURANCE
you are thinking of
S T E B B i N S
Specialists in Motion Picture
and Theatrical insurance for
the past twenty years
Arthur W. Stebbins & Co., Inc.
1540 Broadway N. Y. C.
Btyant 3040
fIVE NEW THEATERS
FOR DENVER BY EALL
Denver- — Activity in theater con-
struction here is indicated l)y five
new projects totaling 7,000 seats
which will be ready this fall. Total
cost of the houses will approxi-
mate ?2,500,000.
The largest project, the Metropoli-
tan, on 16th St. at Glenarm Place,
will seat 3,000 and will be ready in
October. The Spiegelman Realty &
Investment Co. is constructing the
Berkeley at W. 44th Ave. and Ten-
nyson St. at a cost of $125,000, to
seat 1,000. It will be completed Sept
1 and has been leased to Frank B.
Culp.
Michael McEahern, contractor, will
build a theater at W. 44th Ave. and
Yates St. to seat 1,000 and cost $125,-
000. The Hiawatha, to seat 900, is
being built at 590 Downing St. by
Gordon Ashworth. W. J. Carter, con-
tractor, is building the Carter, a
1,000-seat house at W. 10th Ave. and
Santa Fe Drive, costing $100,000. It
will oi)en late in August.
Film Coterie Coming East
Holl_\\vood — En route to England,
a party of film folk have left here
and will arrive in New York Friday,
having booked passage on the Ma-
jestic for Saturday. They include:
Herbert Brenon, H. B. Warner, Nor-
man Trevor, Mickey McBann, Nils
Asther, Jimmy Howe and Imogene
Wilson.
Theodore Roberts Back
Hollywood — Theodore Roberts has
returned here after an eight months'
health trip.
T.O.C.C. Meets Tomorrow
Mass-meeting of exhibitors called
under auspices of the T.O.C.C. for
July 14 at the Astor is assuming big
proportions, according to announce-
ment of the committee in charge.
New Haven Board Elects Officers
New Haven — New officers for the
ensuing year were elected by the Film
Board of Trade at their recent meet-
ing. They are: George Ames, Pathe.
president; Martin H. Keleher, First
National, vice-president; John D
Powers, Paramount, treasurer, an]
Lester S. Tobias, secretary.
Arkansas Exhibitor in
Difficulty over Exploitation
St. Louis — Dispatches from Hot
.Springs, Ark., state that Sydney M.
Nutt, owner of three theaters there
and Charles Hefley, publicity direc-
tor, had been bound over to the
grand jury on charges of fraudulent-
ly advertising. The charges grew out
of a purported newspaper sold on the
streets of Hot Springs. The news-
paper which was intended to exploit
a picture showing at one of Nutl's
theaters contained a scare headline
to the effect that war had been de-
clared on China. Hefley states that
Nutt knew nothing of the stunt.
Rothacker Assumes Duties
Burbank — Watterson R. Roth-
acker, new managing director of the
First National studios, assumed his
new duties on Monday.
Major Bowes Returns
Ma,jor Edward Bowes, managing
director of the Capitol arrives this
morning on the Paris from Europe.
Moeller Goes to Coast
A. J. Moeller, president of Amer-
ican Cinema Assn., is en route to
the Coast to supervise launching of
the new season's ACA product of
18 pictures.
Majestic Theater Closed
Hartford, Conn. — The Majestic
will be closed until further notice.
Riesenfeld Back in August
Paris — Hugo Riesenfeld sails for
New York on the Paris July 27 and
is due in New York August 3.
Equipment Notes
Court Holds Up Theater Sale
Portland, Ore. — A temporary re-
straining order prohibited Sheriff T.
M. Hurlburt from proceeding with
sale of the New Grand at 106 N.
Sixth St. The Morton Cohn Real Es-
tate & Investment had sought to
bu}' on judgment for $11,654 against
Sax and the New Grand for alleged
arrears in rent.
PRIVATE SECRETARY
Former film executive desires to place
his present stenographer-secretary in re-
sponsible position, with better opportuni-
ties for advancement than is possible for
her in present employment; she is thor-
oughly conversant with all branches of the
industry, is tactful, efficient, trustworthy,
pleasing persona'ity and appearance. Ad-
dress Box M-357.
Care Film Daily. 1650 Broadway,
N. Y. C.
Now in Production
"THE PORT of MISSING GIRLS"
Story by Alfred H. Brown
Published December 30, 1925
Copyrighted, U. S. A. 1925
Brenda Pictures Corporation
130 West 42nd Street New York
Install New Kilgen Organ
Grand Rapids, Mich. — Bird's Nevi
State has installed a two manual or^
gan, manufactured by Geo. Kilgei
and Son, Inc., and shipped from th<
home office factory in St. Louis.
Chandler, Okla. House Dismantled
Chandler, Okla. — H. G. Stettminc
and son, Gerald, are removing equip
nient from the Liberty.
HAL ROACH^rgsenis
WHY GIRLS
LOVE SAILORS
'S?;^>5 STANIAURBL
There is a 'Cornerblock' cut furnish«
FREE for all Pathecomedies at yoi
Exchange.
ifb near the Ocean it's called.
TThe^Breakcrs
Jo modem in equipment and
well conducted it is known as
one of the \^brld■s finest Hotels
fo
plan a Sojourn by the Sea and visit
16reafeer0
JDELHILLMAN
Thrtfuifnt
ArLANnCCITY
NEW JERSEY
BATHING FROM ROOMS
WHEN IN WASHINGTON VISEI
HARVEY'S RESTAURANT, 11th »\
PENNA. AVES. FAMOUS SINCE IJ! I
'WE NEVER DISAPPOINT'
mm Fii
fiTWl/ilOM?
INCORPORATED
220WEST42^-°STREE
NEW YORK
PHONE-CHICKERING 293
ALLAN A.LOWNES. CEN.MCR. [
Wednesday, July 13. 1927
f-^^
DAILY
Sales Readjustments
Predicted by Steffes
(Continued from Pag* 1)
not otherwise have l)ecn in existence,
if producers had realized this evil a
few vcars a^o. The u'rahhiuR of the-
aters by Paramount and other pro-
ducers had to end some time. The
Federal Trade Commission ruling
will let them out gracefully.
"No doubt selling policies of all
companies immediately will be re-
arranged so as to conform with the
ruling. Eventually, this will mean
fewer pictures made by producing
units. If Paramount and other pro-
ducers will confine themselves to pro-
ducing 30 or 40 really worthwhile
productions, show business as a
whole will improve. The public has
grown tired of factory-made pictures
which have becrr rnTred trpon them
i)v the block booking system.
"The coming of producers into the
exhibition end of the business in my
opinion was a blessing, as it has
taught them that the exorbitant
prices they ask for their product
could not be paid even in their own
theaters. They realize that a halt had
to be called on theater expansion, so
what could be sweeter for them than
the decision?
"I look for busine>> to increase ma-
terially in theaters all over America
if Paramount and other producers
will adhere to the commission's de-
cision and allow the theater owner
to choose from various companies,
pictures which will meet the demand
of his own clientele.
"The business of exhibiting belongs
primarily to the exhibitor. I main-
tain that producers know nothing
abut the exhibiting end of the busi-
ness."
Wesco I learin^s Open
Aii<>. 6 in New York
( C'c^iifi/iiii'ii from Pap'' !• '
bmed with Wesco in effort to jircNcnt
c(.mpeting theater owners fronj se-
curing desirable pictures, was made
i?\\ the stand by Herman Wobbcr,
district manager. He asserted tiiat
Ficrbert Rothschild had not asked
iu- (xtension of piotection from ()0
to 9<) da\ s and a boycott on ten ceni
houses.
Others who testified at hearings
here arc Morgan Walsh (Warr.'irs).
J. J. Partridge (Paramount), Carol
Nathan (Universal) and Mike Naify
president of the T. & D. Junior Cir-
cuit.
amy TtPS WMICH MEAM DOUACS TOO SUQWMEN
"The Taxi Dancer"
(M-G-M)
Every window on a taxi had sorne
form of advertising painted on in
white letters. The title of the pic-
ture always was featured and the
back window was large enough to
add a little more copy which read
"Take a new Yellow to see The Taxi
Dancer— Publix Rialto— Now." The
taxi was driven all over the city dur-
ing the busy hours and parked in
front of the theater at other times.—
Edward Harrison. Rialto, Lincoln.
Neb.
"The Scarlet Letter
(M-G-M)
Two thousand announcement leaf-
lets were printed, and these were
mailed out to a selected list of pa-
trons. The advance notices of the
attraction all called attention to the
fact that the picture was a "classic"
— of the type that was of special in-
terest to the clientele of the theater
■they being a better type of audi-
ence." In the mail material therefore,
the patrons w-ere asked to write in
their opinion of the i)icture — tickets
being sent to all who mailed written
opinions or criticisms to the theater.
•J. McGregor, Ridge, Park Ridge,
111.
N. J. Unit Successfully
Negotiating Problems
(CoHiinuei from Page \)
mand for 60-day protection. Present
protection is 21 daj's. Another com-
mittee is seeking to have New Jersey
members apiiointed to New York ar-
bitration boards in cases involving
New Jersey theater owners, instead
of limiting exhibitor membership to
the T. O. C. C. Seider said that he
expected a favorable report on thi.,
phase within one or two weeks.
A third committee is conferring
with the Hays organization on pro-
posed amendment of three clauses
of the uniform contract. These cover
the roadshow clause giving distribu-
tors the right to remove pictures
from the contract for roadshowing,
the substitution clause which per-
mits substitution of pictures, and the
"permanent" clause which automa-
tically renews comedy and newsreej
contracts unless notice of cancellation
is filed. Seider states that a satis-
factory adjustment of these clauses is
anticipated at an early date.
To Build West St. Theater
The Katz & Rosenberg and the
Strausberg & Small circuits have
leased a theater to be built by a
syndicate at the southwest corner
of Cortlandt and West Sts. Archi-
tects are Groncnberg & Leuchtag.
F B O in Four Broadway Houses
A record of four bookings in one
month in Broadway houses has been
scored by I-" B O, with "The Ging-
ham Girl" at the Capitol July 16;
"The Great Mail Robbery" at the
Hippodrome July 18; while "Moon of
Israel" is scheduled for the Cameo
after its recent run at the Roxy.
"Blood Ship" Opens the 16th
"The Blood Ship" has its world
premiere at The Roxy on July 16.
Ruffin Amusement Buys at Covington
Covington, Tenn. — L. L. Lewis sold
the Palace to the RufFin Amusement
Co.
FOR SALE
The following laboratory equipment in
good condition.
Nine Bell & Howell Printing Machines.
Two Duplex Polishing Machines.
Four Powers Projection Machines.
Metal chairs, tables, rewinders, etc.
William J. German. Trustee,
Combined Film Laboratories. Inc.
Telephone Stillwell 7940
Paramount Not l*lan-
nin<> Policy (^han<>es
(Continued from Paqe 1)
ship and o()cration of the existing
theater holdings of the Paramount
Ciimpany, known .i-, the "IMiblix cir-
cuit", nor with any additions thereto
wiiich may be macle in the normal
development and expansion of our
business in the future."
Editor's Note — The foregoing state-
ment b>' .Xdolph Zukor is the only
official comment made by the Para-
mount organization regarding the
findings of the I-'cderal goverimicnt
against its methods of doing business
.\ statement attrii)ntcd to Zukor
which has gone out over the wires
of one of tiie Hearst news services
to all subscribers was denied per-
sonally by the president of Para-
mount yesterday. This statcmenl.
wired all over the countrv, appeared
in THE FILM DAILY yesterday
and was categorically refuted by
Zukor.
"U" Outing Today
I'niversal's home office and local
exchange forces, in all several hun-
dred strong, today arc holding the
annual outing. The party consists of
an all-day boat-ride u[) the Hudson
with a stop-over at Indian Point for
games and contests.
Ted Schlanger Here
Ted Schlanger, Washington man-
ager for Universal, is in New York.
Home For Aged Actors Planned
Los .Vngeles — Plans for a home for
aged screen actors are being com-
pleted by the Motion Picture Relief
Fund Of .America. Officers arc Carl
Laemnile. president; Joseph M.
Schenck, first vice president; Mary
Pickford, second vice president; Will
Hays, third vice president; Cecil P>.
De Mille, fourth vice president; Don-
ald Crisp, treasurer and Rev. Neal
Dodd, secretary.
Closed on Saturdays
The FBO home office will be closed
every Saturday up to August 27.
Hello Hollywood
Tremont Film
Laboratories
Will Open a
New Hollywood
Laboratory
On or About
October 15
Harry Glickman Edward Horn
Pres. Treasurer
"IT CAN BE DONE"
A Little
from **Lots
»
By RALPH WILK
JIXE MATHIS would rather be
a writer than a production head.
"As a production head you take the
ideas of others, but as a writer you
must create your own irlcas," says
Miss Malhis.
* * ♦
Harry Lcc wondevs wheth-
er the similurity in the in-
itidln of Charles A. Lhidhergh
and Charles A. Levinc will
spell success for "Cal" Cool-
idf/e.
* ♦ ♦
Ben Conlon, who developed
his idea for fiction as a press
agent, is devoting all his time
to writing stories. He is not
only writing, but is finding a
ready market for his output.
* * *
Additional members of the
Hatless club are Dale Hcn-
shaw and F. Herrick Herrick.
* * *
Leo Hirschfield of Cleveland
writes that "many a chorus girl
lands on Broadway, dream.ing of a
big butter and egg man from the
West, but ends up by praying for
a little bread and butter man from
any place."
1000 Pages oE
Information
Free to
FILM DAILY
Subscribers
r-
»r
Ul
SMILE, DARN YA - - SMILE!
WMMlitfiMPMHtfl^
Dolores
Del Rio
\^
Victor
McLaglen
You^ll get the habit vvhen you play
THE WORLD'S GREATEST MOTION PICTURE
\MMrmKEaamr
From the stage triumph by Laurence Stallings and Maxwell Atiderson
RAOUL WALSH PRODUCTION
Pre -Re lease
NOW PLAYING
-A
>^\
In Its Second Weelc
Another Pre-Release
JUST COMPLETED
J^JM,.
US
I &
A X Week. Run
at the VIRGINIA THEATRE
Atlantic City, N. J.
— and you needn^t ask us for results!
Just wire AL BOYD of the Stanley Co^
of America, Phila*, Pa»
At the ARCADIA THEATRE
Reading, Pa.
— and talking about big dough? Say,
just for fun get in touch with BEN
AMSTERDAM— ^'ou'Il get an earful!
A FACT! FOX GIVES YOU BIG ONES
RIGHT FROM THE START in 1927-28
"What Price Glory" -"Paid to Love'*-"Loves of CARMEN"
—"East Side, West Side" -"The Joy Girl"— and a lot more
Uke 'em coming! So; SMILE, DARN YA, and start by
PLAYING
Greater Profit Pictures
o/'FILMDOM
ULTHE NEWS
ALL THE TIME
VOL. XLI No. 11
Thursday, July 14, 1927
Price 5 Cents
Keep Cool
INTENSE discussion rayes
on all sides. What does the
Government decision against
Paramount mean? You hear all
sorts of arguments, all sorts of
theories. The opinions slide up
and down the scale of reason
without restraint.
The ban on block booking hits
at the crux of the matter. And
here not Paramount only but
the entire fabric of the business
is enmeshed in the tentacles of
a decision of far-reaching and
sweeping import.
An Industry Matter
The situation created by Washing-
ton is an affair of this entire indus-
try. Without attempting to gauge
with exactitude — for we maintain no
two individuals will agree on all
points — it is apparent that the find-
ings are of the gravest import to the
entire trade. For this selling kmk,
this idea of disposing of product en
masse is typical of the busmess as
constituted today. Were Paramount
alone guilty of what the Government
holds to be an illegal commercial
practice, that would constitute one
problem. But since the industry al-
most to its last unit is party to the
same method, a far different set of
circumstances appears on the hori-
zon. J ..
Ordering one organization to desist
from certain operations is not iden-
tical by any manner of means with
ordering an entire industry to so do.
We fail to comprehend how any
tribunal. Government or otherwise,
:an indict a whole business for mal-
practice.
Be Fair
It appears to us that, despite the
merits of any arguments pro or con,
Dne course should be clear:
The issue is in doubt. Nobody
tnows exactly how the business ma-
:hinery of the industry will be af-
fected. We are for the continuance
jf the normal procedure of opera-
ions between buyer and seller with-
lUt interruption or attempted unfair
idvantage by either party.
J When this vital chapter in trade
listory draws to a close and the fu-
■ ure course is clear, then it will be
ime enough to make changes — if
hey should be necessary — to con-
orm to the new order of things.
KANN
U.S. Seeks to Ban All Block Booking;
Meeting of Distributors is Called
COURT ACTION SEEN If
PARAMOJJNT REfUSES
Commission Not Expecting
Company to "Defy the
Government"
Washington Bureau of THE FILM DAILY
Washington — Refusal of Para-
mount, Adolph Zukor and Jesse L.
Lasky to comply with the "cease and
desist" order issued July 9 by the
Federal Trade Commission, will re-
sult in an appeal to the courts, it is
indicated at the offices of the Com-
mission. However, it was stated at
commission headquarters, it is not
"assumed" that the company would
defy the Government.
No action in the matter, however,
(Continued on Page 7)
PAUL ASHPOLICY NOW
OVER PUBLIX CIRCUIT
Programs Built Weekly
with Permanent Band
at Each House
Publix is experimenting with a
new policy for all of its theaters
where unit shows have been play-
ing. The so-called Paul Ash policy
which has been highly successful in
Chicago is being introduced gradual-
ly throughout the country.
It provides for a resident band
around which a nevi' show is built
every week. Over a long period of
months, Ash demonstrated the pos-
sibilities of this type of entertain-
ment in the B and K. houses. The
(Continued on Page 3)
Third New Racine House
Racine, Wis. — Work will start
within two weeks on a $200,000 the-
ater to be erected by Ernest Klin-
kert of this city. It will be of brick
and tile and measure 78x210 feet.
Frank W^olcott, manager of the Ma-
jestic will operate the new house Un-
iversal is building here, while Fisch-
er's Paramount Theaters is remodel-
ing, preparatory to entering the
town.
TRADE BODY SEEKS TO BRAND PRACTICE AN
UNFAIR METHOD OF COIVIPETITION FOR ALL
IVashington Bureau of THE FILM DAILY
Washington — Ban on block booking throughout tlie entire
industry will be sought by the Federal 'Irade Commission. This
was made clear when it became known that the Commission has
launched plans for a trade conference which has for its object the
declaring of block booking an unfair method of competition.
The various companies will be asked to place a ban on block
booking, but, in event they are unwilling to do so, it is expected
that the Commission will seek to force discontinuance of this
method of competition.
Invitations now are being sent to leading producers and distributors,
asking if they would attend such a conference, date and place of which
would be set when it is indicated that substantial majority of the producers
and distributors would be interested.
If, however. Paramount refuses to comply with the Commission's order
to abandon block booking, it is probable that the Commission's invitation
would be declined largely until the courts has passed on the question of
the legality of the order.
fILM RENTALS 'ON PAN'
AT T. 0. C. C. MEETING
Film rentals, declared to be "soar-
ing to dangerous heights," adding
greatly to "alarming overhead," are
expected to be under fire at the mass-
meeting called by the T. O. C. C.
which gets under way at the Astor
today.
Few local exhibitor gatiierings in
recent years have stirred the advance
interest as has this get-together of
metropolitan exhibitors, and the or-
ganization is predicting a record
turnout.
Subjects to be under discussion at
today's meeting are, in addition to
rentals, higher overheads, "high-pow-
(Continued on Page 7)
Christie Studio Makes
Production Staff Addition
HoII\\vood — Increased activity at
the Christie studio where the first
si.x of 36 comedies for Paramount
are in production or in the laboratory,
has given new opportunities to many
members of the regular Christie pro-
duction staff. The corps of assistant
directors, formerly numbering Bill
Holland and Eddie Baker, has been
(Continued on Page 2)
CALLS DECISION SIX
YEARS BEHIND EACTS
"The New York Hcrald-Tribunc"
lakes the stand editorially that the
Fedefal Trade Commission decision
regarding block booking would be
more impressive if it were not six
years behind the facts. " iy this
time", the article states, "th< re have
grown up other motion pijk 'e com-
bines as big and as repreWfrsible as
(Continued on Page 7)
Postpone Action
Meeting of distributing com-
panies in a moi/e to seek ways
and means to cut distribution
costs, scheduled for today has
been postponed indefinitely.
Meanwhile, it is stated, the
companies are continuing the
gradual pruning process begun
several weeks ago. Today's
proposed meeting also was to
have discussed theater opera-
tion costs, with a proposal un-
derstood to have been ready
for submission which would
seek an agreement to curtail
overhead, principally on pres-
entations.
^ -sma
THE
'^^
PAILV
Thursday, July 14, 1927
&THE
J^pHEWSPAPER
•ypiLMDOH
I Vol. XLI No. 11 Thursday, July 14, 1927 Price 5 Cents
lOHN W. ALICOATE
Publisher
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York, N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday,
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel : 'Phone,
Drexel 7000 and Washington 9794. London-
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London, W. I. Pans
— La Cinematographic Francaise, 5, Rue
Saulnier.
Sales Changes in Canada
Calgary— R. J. Appleton, of the
Educational exchange, has been
transferred to the Vancouver office.
He is succeeded here at Calgary by
F. H.Fisher.
H. Cass, of Regal Films, Winni-
peg, has been shifted to Calgary and
is replaced at Winnipeg by T. Gould.
Film Folk Enters Sports League
Toronto — Famous Players _ Canad-
ian Corp. is again figuring in local
sport activities by its representation
in the Toronto Industrial Softball
League.
Horwitz Cuts Chain by One
Cleveland — M. B. Horwitz of the
Washington circuit, operating a chain
in Cleveland and Cuyahoga Falls, has
sold the Amphion, West 25th St.,
Cleveland, to Mike Hudac.
Griffith Making Spanish Romance
Hollywood— D. W. Griffith will
make as his first United Artists pic-
ture "A Romance of Old Spain," by
Jack Lloyd. This definitely estab-
lishes that his former choice of "La
Paiva" as a subject has been sched-
uled for later production. Estelle
Taylor will be one of the featured
players and Gilbert Roland is being
mentioned for leading man.
If You Are in the
Market for Any Kind of
MOTION PICTURE
APPARATUS
CONSULT USAND SAVB
MONEY
SEND FOR OUR PRICE LIST
I
no West 32 -St.. New York, N.y.
Phone Panna. 0330
Motion Picture Department
U. S. and Canada Agents for Debrie
Enterprise
Good Thunder, Minn.— Ef-
fective salesmanship in extend-
ing the market for his product
is credited to Carl Ebert, Uni-
versal representative, who re-
cently made it possible for re-
opening of the Gem, dark for
several years. Ebert called a
meeting of business men, sell-
ing them the idea of the im-
portance of a house to the
town, and secured their co-
operation in obtaining a good
lease, with promises of sup-
port. Then, he presented the
proposition to C. A. Wendt-
land, who was operating a
house of Monterey and equip-
ment was moved to the new
location here.
S. R. Kent Returns
Sidney R. Kent, returns to his desk
at Paramount today, after a brief
rest.
No A. M. P. A. Meeting Today
Walter Eberhardt, president of the
A. xVI. P. A., announces that there
will be no regular meeting of the
association today.
Grauman's Pacific Flight
Los Angeles — "Sid Grauman's
Non-Stop-Los Angeles-Flight" is to
be the official title of the trans-Pa-
cific hop sponsored by the showman
who has offered $30,000 to the first
aviator making the flight.
Elinor Glyn Returns
Elinor Glyn has returned from a
brief visit to England.
Shea Building at Ashtabula
Ashtabula, O.— M. A. Shea inter-
ests, which operates houses here and
a string in New York and Pennsyl-
vania, plans a new house on Main
St.. here. The firm has the Casto and
Palace locally.
Incorporations
Dover, Del. — Souderton Amuse. Co. To
buy, operate, lease and sell motion picture
and vaudeville theaters. Capital, 50 shares
of no par value. Incorporators: Frank A.
Cabeen, Jr., Henry P. Benson. I. Raisch.
Filed by United States Corp. Co.
Springfield, 111.— The Tanner Theater and
Amuse. Corp. To own and operate motion
picture and vaudeville theaters. Capital,
$30,000. Incorporators: Harry Tanner, War-
ren Penwell, Walter Araling.
Dover, Del. — Shenandoah Valley Theater
Corp. Capital, $1,000,000. Incorporators:
T. L. Croteau, A. L. Miller, T. L. Fray.
Filed by Corporation Trust Co. of America.
Dover, Del. — Colonial Theaters Inc. Capi-
tal, $100,000. Incorporators: M. Y. Sponer,
Leon L. Grueser, W. F. Sayre. Filed by
Colonial Charter Co.
Dover, Del. — Massilon Theater Corp. Deal
in films." Capital, 100 shares of no par value.
Directros, T. L. Croteau, A. L. Miller, E. B.
StaufTer. Filed by Corporation Trust Co.
of America.
Hartford, Conn. — Strand Theater, New
Britain. Capital, $100,000. B. E. Hoffman
of New Haven heads the company.
Christie Studio Makes
Production Staff Addition
iCoiitiiiiied from Page 1)
enlarged by two promoted properly
men, Harry D'Arcy and Arthur
Black.
In the cutting rooms Arthur HufFsmith,
who was formerly head cutter on many pro-
ductions at the Metropolitan studios, has
joined the organization. Another addition to
this busy department is Holbrook Todd.
A promotion among the ranks has raised
Sid Walsh to cameraman. His first assign-
ment is with Eddie Lyons, on a new salty
comedy starring Billy Dooley, which William
Watson will direct.
Frank Sullivan, for years second camera-
man of a team headed by Gus Peterson, has
been given a first cameraman's job. Alexis
Phillips, star Christie camera artist, has been
recalled from Metropolitan to whom he was
temporarily loaned. He will photograph Jack
Duffy's and Anne Cornwall's first Paramount-
Christie comedies.
Ragland Gets Artclass Product
The Artclass program has been
bought by John C. Ragland for the
California, Arizona and Nevada. Rag-
land is opening Columbia exchanges
on the Coast. Among series includ-
ed in the deal are the "Winnie Win-
kle" and "Hairbreadth Harry" com-
edies, the "Jimmy Aubrey," "Lucky
Strike," "Izzie and Lizzie" and
"Barnyard Animal" laughmakers, all
two-reelers, and the "Crackerjack"
singles, which are slapstick classics.
There is also a series of eight three
reel novelty features based on
Grimm's Fairy Tales.
Louis Weiss Returning East
Louis Weiss, vice-president of Art-
class, who for several months past
has been in charge of production ac-
tivities on the Coast, is en route to
New York.
Paramount Completes "Lab"
Construction has been completed
this week on the new Paramount
News laboratory, four-story structure
located on West 43rd St. Develop-
ing and printing machines now are
being installed.
Doris Hill in Ralston Film
Hollywood — Doris Hill, who has
just finished the feminine lead in the
Paramount production co-starring
Chester Conklin and George Ban-
croft, "Tell It to Sweeney," will play
in Esther Ralston's next production,
"Heaven Help the Working Girl.'
Vancouver Managers Assigned
Vancouver — Managers of the nine
additional theaters recently secured
here by the Famous Canadian firm
are: Victoria, J. W. Ackery; Wind-
sor, C. Y. (Torrievau; Broadway, J.
Copley; Regent, R. Lackey; Kerris-
dale, E. C. Lackey; Alma, J. Moore;
TDominion, Chas. Stevenson; Grand-
view, J. V. Winning, and Eraser A.
Young.
A MiUion Feet oS
Everything
FILM LIBRARY SCENES
Stone Film Library
220 W. 42d St. Room 612
Phone Wisconsin 0248
Equipment Notes
Equipment Sales Heavy in South
Atlanta, Ga. — Recent orders for
equipment reported by the local
branch of the National Theater Sup-
ply Co., include the following:
Madison, Ga., 10x12 tearproof Silversheet
screen with frame; E. C. Reeves, Strand,
Cookeville, Tenn., 108 mahogany finish chairs,
Minusa screen and frame; T. N. Clements,
Star, Perry, Ga., 200 chairs; Louis M. Ros-
signol, Macon, Ga., 2.S2 chairs for house ,
he is opening there; J. L. Watson, new Pa-
triot, Waverley, Tenn., 7i/^xl0 Minusa de- ,
luxe screen with frame; Abe Solomon, of j
Community Theaters, Inc., Chattanooga, I
Tenn., two Menger & Ring frames, bronze '
finish, two plain frames, four Adams design !
frames and other equipment; Ritz Mont-j
gomery, Ala., 405 Steel chairs, 10x13 Minusa|
screen, photo and one-sheet easel.
HAL ROACH /iresenis
WHY GIRLS
LOVE SAILORS
'S?z/>? STANIAURBL
There is a 'Cornerblock' cut furnished
FREE for all Pathecomedies at you
Exchange.
FOR SALE
The following laboratory equipment in]
good condition.
Nine Bell & Howell Printing Machines.
Two Duplex Polishing Machines.
Four Powers Projection Machines.
Metal chairs, tables, rewinders, etc.
William J. German, Trustee,
Combined Film Laboratories, Inc.
Telephone Stillwell 7940
PRIVATE SECRETARY
Former film executive desires to place
his present stenographer-secretary in re-
sponsible position, with better opportuni-
ties for advancement than is possible for
her in present employment ; she is thor-
oughly conversant with all branches of the
industry, is tactful, efficient, trustworthy,
pleasing personality and appearance. Ad-
dress Box M-357.
Care Film Daily. 1650 Broadway,
N. Y. C.
AMALGAMATED
VAUDEVILLE AGENCY
Attractions for
Picture Theatres
StanAardi Vaudevi]l& Acts
1600 Broadway, New York City
Phone Pcnn. 3580
I
THE
Thursday, July 14, 1927
'cSm
DAILY
And That's That
_^^^^^ By FUIL M. DALY
IK\I\ SHAl'lRO has reason to
iicl proud, for "rotenikin" hit
hijf at tlu- Cllohi-, Atlantic City, play-
ing against ■'What Price Glory" and
■"HiK Parade." That's real opposish.
Joseph Zarovich collaborated on the
campaign.
Mrs. Albert Grey, wife of- the
I'a)(imoinit rondnhow department
liidd, arrives today from France,
irhcrp she has been stiidyiiifj music
for several mouths.
"X'aricty" says that mosquitoes in
\[inneai)oIis are driving people into
the theaters, from the counter at-
traction of the parks. More proof
tiiat pictures can take the sting out
of life.
Martha Wilchinski, the Capitol's
tninniesinger, is exhidtin' along
Mazda way these days, a check rep-
resenting the first royalty on her
song, "Little Song," furnishing the
glow.
A picture a day keeps the sheriff
away, was the principle on which
studios formerly worked. William
Beaudine recalls that in his first year
as a director he made 59 features, or
over one per week.
Mike Comerford, veteran exhibi-
tor leader, has been named honorary
chief of the Scranton, Pa., fire de-
partment. Mike has been the recip'-
ient of many honors, because of his
fine public service work and his rec-
ord as an all-around good fellow and
iseful citizen.
There'll be a good game of golf
talked" when Tommy Meighan
nects George Ade on the lattcr's
ourse at Brook, Ind. After the game,
Jcighan will come to New York.
)reparatory to a trip to Ireland.
Fred Tho'mson saved the life of a
vorkmxin of his production unit who
ad become trapped by a canvas un-
er water.
What's in a name?" Ralph Wilk
f Warner, Pa., did not have a
irthday July 9, but was at Ralph
Vilk's birthday party July 9. The
ther, Ralph, his cousin, is with the
ttle old paper.
Our idea of the meanest man in
ie world is the producer, tvho
nowing the sheeplike tendencies of
thers, deliberately makes a bad
icture.
Loew Managers Transferred
Howard Price Kingsniore of St.
ouis has been transferred to man-
fement of the five theaters under
oew direction at Memphis. Harry
reenman has been named to suc-
ed him at Loew's State. St. Louis.
id in turn has been succeeded at
Jew's Aldine, Pittsburgh, by Liv-
ston Lanning of New Haven.
l*aui Asli l*()licy Now
Over.l^iiblix Circuit
iC\>iilinueJ ficm I'ikjc 1)
Whiteman run at the Paramount in
New York is generally considered
an offshoot of the Ash idea.
It is (|uestionable exactly how long
it will !)e before the change is in-
troduced in all de luxe houses of the
circuit. Ash has been holding sway
at the Oriental in Chicago; White-
man is about to finish a summer en-
gagement at the Paramount and at
an early date starts on his 44 week
contract with Publix. In St. Louis,
Brooke Johns has been the resident
band leader at the Ambassador; in
New Haven, Alex Hyde has been
featured at the Olympia and at the
Metropolitan, Boston, Jean Roede-
mach is the attraction.
The detail attendant upon a switch
of this scope is proving a formidable
job. Where the band policy has not
been introduced, it still is necessary
to supply the old type of unit shows.
\Mien the machinery is finally well
oiled, New York once again will be-
come the jumping otif place for the
circuit. In some instances, the set-
tings and costumes used by White-
man in New York will be routed to
about five cities in the eastern half
of the country. Each show will have
three weeks in Chicago, as usual.
The Windy City, however, will serve
as a central point from which a gen-
eral overhauling of all units will take
place. Out of Chicago, the shows
will be a composite of any number
of units, acts from one show will be
placed in another. This plan will be
followed down the line. Generally
speaking, an effort will be , made to
reduce the operating costs of all units
from Chicago West.
Middle West in Line
Chicago — Saxc's Wisconsin in
Milwaukee, this week, is instituting
its Paul Ash policy which, if success-
ful, will be extended to other Mil-
waukee houses of the chain. New-
man's Kansas City, has embarked on
the new policy, which is being ex-
tended throughout the country.
Vocafilm Announcement Soon
Sales plans for the marketing of
X'ocafilm are to be announced soon,
according to A. J. Nelson, general
manager of the Vocafilm Corp. of
America. I'ests of artists and acts
now are being taken.
Rosenberg at Denver
Denver- — Ben F. Rosenberg has
beer appointed temporary manager
of the Fox exchange by J. R.
Grainger following resignation of H.
H. Brooker.
"Kings' " 200th Performance
Monday. July 25, "The King of
Kings" will celebrate its 200th con-
secutive presentation at the Gaiety.
Already a New England company
has been routed to follow the Bos-
ton cngagcmcTit. playing Providence,
.Springfield, Hartford and Portland
between Labor Day and the holidays.
In Philadelphia another unit with its
own orchestra and effects will begin
an engagement at the Aldine, Oct. 3.
Making Saxe Deals?
Milwaukee — Etta Wiesner is
reported to be negotiating a
number of theater deals for
Saxe. He is declared regarded
as "under cover" man for the
circuit. Two theaters at South
Milwaukee, recently were ac-
quired by Wiesner.
WESTERN AND COMEDY
LEAD, HAYS STATES
Western and comedies lead in pref-
erenee of the public for features, ac-
cording to Will H. Hays. In the
short subject field, the newsreel has
first honors with comedies.
"And by westerns we do not mean
the rough and tumble shoot-'em-up
stories on bad men and cowboys," he
explains. "The day of the crude
western story and cattle rustlers and
dance halls has passed. Pictures of
that kind have been succeeded by
splendidly produced stories of the
West as it realy was and really is.
"The immense popularity of the old
Broncho Billy pictures was an early
indication of the public's interest in
the romance of the old west. Then
came Bill Hart, who was followed
h}' other men who loved the West,
and who actually lived the West —
Tox Mix, Hoot Gibson, Ken Mayn-
ard, Fred Thomson, Jack Holt, Tim
McCoy and a host of others. A few
years ago the historical Westerns
came into being. 'The Covered Wag-
on,' I believe, was the first, The suc-
cess of this picture encouraged the
producers and brought to the screen
'The Vanishing American.' 'North of
Thirty-Six,' "The Iron Horse.' 'The
Last Frontier' and 'The Flaming
Frontier.' In much the same class are
the Western pictures starring dogs
and horses, like Rin-Tin-Tin and
Rex.
"No automobile race ever possessed
the thrill of a thundering body of
horsemen. Studio sets seldom equal
the grandeur and glory of real West-
ern canyons, deserts, forests and
mountains.
"That the people like these stories
is proved by surveys made for the
last two years. Theater owners
throughout the United States report-
ed for each year the 104 pictures
that had been attended by the most
people. Of the 208 pictures listed,
sixtv were Westerns.
"Forty-three of the 208 were come-
dies— feature length comedies. This
survey did nr)t check the popularity
of short comedies. Only thirteen out
of 208 could by any stretch of im-
magination be classified under the
heading of 'sheik.' flapper and soci-
ety dramas. The others were sea
stories, spectacles. war pictures,
sports stories. mystery dramas,
dramas of small town life, etc."
New Pan Opens Labor Day
Birmingham — The New pan is
rapidl}- being remodeled and it will
open Sept 5 with a program of
Pantages vaudeville and pictures.
Nezv Theaters
OvrihiM.I I'aik. Ml,. I>r. Ji.liii ()'( uiiiicll
is takiiiK IjmIs on the theater, Hlore and office
liuiMinK he is planninK tu tmilil at the Wood-
son Kii. and Crcve Cociir Lake. Plann have
licen prepared l>y Stevens & Moeltcnhoff, St.
I. ouis.
Columt)ia. .\Io. — Boiler Uros., Kan.sas City,
Mo., architects, arc preparing plans for the
theater and office liiiililinK that J. Uozier
Stone will build at Ninth and I..ocust Sts.
The theater will scat 1,500, the entire struc-
I lire to cost $250,000.
Houston, Tex. — Plans are heinR prepared
liy W. .S. Rhodes for a net?ro theater to cost
$12,500 to lie liuilt at Lceland and St. Charles
Sts.
Taylorville, III. — Dominic Friscina, Sept. 1
will open a theater seating 2,000.
Salt Lake City — Aaron Jacohson soon will
start work on a $23,000 house hetwecn Tenth
and lUh East Sts. to seat 600.
Plain City. O.— Plain City Theater Co. will
Imild a $50,000 the.iter and office building.
Salisbury Beach, Mass. — Harold F. Humph-
rey has opened the New Surf on Broadway.
Lowell, Mass. — Elmer E. Brown of Andover
is planning to build a 1,500-seat house at 51
E. Merrimack St. Clayton L. Kemp of Law-
rence is the architect.
Ashley. Pa. — Comerford Amusement Co.
has purchased a site on North Main St.
Ashley and Hanover Sts. on which to build
a theater.
Beloit, HI. — ^A new theater is to be built
on the site of the old opera house.
1000 Pages of
Information
Free to
FILM DAILY
Subscribers
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WHAT^RICrtlOR
^'VICTOR M'LAGLEN -EDMUND LOWE- DOLORES DEL RIO
RAOUL WALSH PRODUCTION
PAID
WITH
OVE
\
GEORGE O BRIEN • Virginia valli4j.farrell m**donalD'
WILLIAM POWELL^ HOWARD HA^KS PRODUCTION
^mkt.0^ \ ^j^jp fit.. M^ I ^. .^^
BLANCHE SWHT.
SINGED
^^■■^^^ . — ^— WITH ^^^^^^ ^^^^^^^^ ^^^—^^^^^
WARNER BAXTER - MARY MCALLISTER
lOHN CRIFFITH WRAY
LOVES OF
RAOUL
WALSH—-
PRODUCTION O A 1
Carmen
WITH DOLORES DEL RIO • VICTOR H^LACLAN
1 GIRLS WANTED
3
STARRING JANET CAYNOR ^ALFRED E.CREENfroi^ct.on
EAST SI DE.WESI SIDE
7
WITH
GEORGE O'BRIEN °«> ALLAN DWAN
PRODUCTION
The JOY CIRL
withOLIVE
BORDEN
ALLAN DWAN p-^oouct.on
^^^^
THE
■StUk
DAILV
Thursday, July 14, 192
LAST MINUTE DEVELOPMENTS IN
THE INVESTMENT FIELD AND THE
DAY'S QUOTATIONS ON FILM ISSUES
Financial
HOW BANKERS VIEW MOTION PIC-
TURES—WEEKLY RESUME OF IN-
DUSTRY'S FINANCIAL STRUCTURE
$1,250,000,000 STATED
INVESTED IN THEATERS
Of the approximately $1,500,000,-
000 invested in the industry, $1,250,-
000,000 is in theaters and the balance
in studios and distributing offices, ac-
cording to estimate of Edward B.
Smith & Co., financial house, allied
with the Stanley Co.
"Fifteen years ago," the company
stated, "there was hardly a respect-
able bank in the country which
would consider lending the industry
money and it is only during the last
nine years or so that friendly- rela-
tionship have been established be-
tween the banks and the indusiry as
in any other seasoned business."
"The companies are now run ef-
ficiently with sound financial state-
ments and proper budgets," the com-
pany continues. "In 1925, ten com-
panies together earned over $24,000,-
000, while in 1926, five companies
earned more than this amount! The
stocks of leading producing com-
panies and of the majority of the
chains of theaters are listed on the
principal exchanges of the country,
while their bonds and debentures
have been distributed by leading
banking houses to investors through-
out the land."
Pays 12 Per Cent
Berlin — Dividend of seven per cent
has been paid by the Bundesfil A.
G., producer of educational films on
farming and industry.
EDWARD B.SMITH
&C0.
Members New York, Philadelphia
and Boston Stock Exchanges
Corporate
Financing
Philadelphia
New York Boston
ECONOMY MOVE "STEP
!N RIGHT DIRECTION"
The period of assimilation and ad-
justment through which the industry
is passing is a natural evolution, and
the economy program a step in the
right direction, declares "The Wall
St. Journal," in the concluding article
of its series of the industry.
"The outstanding developments un-
der way are the theater building pro-
grams on foot all over the country;
the publication states, the rounding
out of new systems which will re-
sult in the concentration of film pro-
duction and ownership of the leading
theaters of the country into half a
dozen major groups; and the trend
toward increased film production so
that each group may offer a com-
plete line of films to its affiliated
theaters.
Increasing competition which will be the
natural result of the growth in the industry
will mean that operating efficiency must be
improved if earnings are to hold up under
the changing conditions. The recently at-
tempted economy program is evidence of the
attempts being made by the industry to cut
down overhead in the production end particu-
larly. The storm that this action aroused in
Hollywood, however, caused the postponement
of action to reduce salaries of the players in-
dicating the many difficulties in the way of
solving this phase of the production problem.
A good deal of nnsettlenient is apt to result
from any contest between producers and ac-
tors.
"Leaders in the industry have been devot-
ing a great deal of thought to unduly high
operating costs and while some progress has
been made in getting film production on a
more businesslike basis, affairs are still far
from satisfactory. The increased interest of
bankers in the industry, growing out of the
financing that has recently been done is also
no doubt a factor behind the plans for
greater economy.
"Producers have been spending far too
much money on films and having increasing
difficulty in getting their money back out of
rentals with an adequate profit. The nature
of the business, the competitive bidding for
stars and successful stories or plays all have
steadily increased expense and it also is prob-
able that most of the great organizations have
allowed a good deal of deadwood to accumu-
late in their personnel. Independent the-
ater owners have been complaining for some
time that film rentals are too high, and it is
probable that they will take advantage of
the increased competition to bargain with pro
ducers for more favorable terms.
"Of course the obvious danger in theater
building is that a number of importont dis-
tricts may become overbuilt. The addition
to the seating capacity of the country in the
last few years has been enormous and even
greater increases are projected over the next
two years.
"Loew's building program will add around
50,000 seats to its chain; Fox will add .it
least 50,000 seats in the next two years and
Paramount will probably add a similar amaunt.
All of this development as well as the, new
theaters being erected broadcast by inde-
pendent interests, is in the shape of 3,000
ot 5,000-seat houses, on the scale of the new
Paramount, or new Roxy in New York seat-
ing 6,000. It is undouf)tedly true that eacli
large modern house is replacing a number of
old smaller houses, just as the present mod
crate sized neighborhood house replaced the
nickel admission house of five or ten years
ago. The over-building menace will thus
appear only in districts where too many large
new houses are erected. Naturally the amuse-
ment interests are planning as carefully as
possible to avoid this situation, but the
(.Continued on Page 7)
Hollywood Center of
World Film Industry
This is the fifth of a series of
articles on "The M.P. Industry as a
Basis for Bond Financing," re-
printed from a booklet prepared by
Halsey, Stuart & Co., one of the
leading banking houses interested
in motion picture financing.
Hollywood now holds a larger
share of the motion picture talent, of
producing paraphernalia, and enjoys
a more complete dominance in this
industry than ever was experienced
by Trenton in pottery, Pittsburgh in
steel, or Chicago in meat packing.
It, was not mere chance that es-
tablished the motion picture indus-
try in Southern California. War
conditions, it is true, favored Ameri-
can production in the early years, and
licnce indirectly the Hollywood area.
But tlie actual localization of pro-
duction there came through a process
of pure competitive selection in
\\hich the geographical advantages
favorable to producers in that region
literally forced competing directors
and their companies to come to Cali-
fornia— and Hollywood.
The advantages of dependable sun-
shine, permitting out-door produc-
tion without delays, and of great va-
riety in scenery at close range (the
ocean on one side, the deserts moun-
tains and forests in ether directions),
so that the sequence of almost any
picture can be suitably .filmed with
but little cost for travel — all have
militated to establish Hollywood as
the center of the motion picture
world. Moreover, such natural en-
dowment can never be exhausted by
exploitation. Hence the Hollywood
advantage is neither imaginary nor
ephemeral, and there is no great
likelihood of its losing its command-
ing position, either in America, or
the world at large.
There have been rumors as to
ijreat post war competition soon to
he expected from Europe, especially
out of Germany and France. But the
facts do not warrant anv precipitate
fears along this line. Both of the
above countries have produced good
films, and their art work is, in some
cases, outstanding. But in neither
(Co^itinued on Pdge 7)
Theatre Brokers
WE
Buy — Sell — Lease
Promote —Finance
Motion Picture Theatre Anywhere
SoKerman Bros., Inc.
1560 B'way New York City
Phone Biyant 3607-8-9
Quotations
*Am. .Seat. Vtc. . .
•Am. Seat. Pfd . . .
*Balaban & Katz..
*_BaI. & Katz Vtc.
Eastman Kodak...
*Film Inspect.
♦First Nafl. Pfd..
I'ox Film "A". . .
Fox Theaters "A".
*Intern'l Project..
I^new's. Inc
*Metro-Gol.l. Pfd..
M. P. Cap. Corp. .
Pathe Exch. "A"..
Paramount
Paramount, Pfd. . .
Paramount B'way..
ttRoxy "A" ....
tiKoxy Units ....
ttRoxy Common ..
.Skouras Bros.
♦*.Stan. Co. of Am.
Trans-Eux Screen.
Univ. Pict. Pfd . . .
* Universal Pictures
* Last Prices Quoted
** Philadelphia Market
High Low Close
47
46
63J4
7m
166 165 165
.3
100
5754 58^ 7,31
MVi 16 1,41
10
mi 525^ 7,0:
.... 25/2 ..
8 8/j
35 36H 3,8i
96.5-^ 97y2 2,1
... 11654
59
16
mi
37-4
98
Sail
71
2i
98^ 987^
tt
Bond Market
Bid and Ask
WE FINANCE
Production
Theatre Building
Equipment Accounts
or any other activity in
the Motion Picture Business
Motion Picture Capital Corp.
Capital anil surplus, over $2, 800,000
FRANK R. WILSON, Pres.
5 1 E. 42nd St. New York Cit>
WILLIAM E. LAUER & CO.
Members N. Y. Stock Exchange
1560 BROADWAY, N. Y. D
W. AUERBACH, Manager
Tel. Bryant 1780
Qive Up Orders Accepted'
MAIN OFFICE
50 BROADWAY, N.Y.C
Tel. Hanover 3350
For Theatre
Mortgages and
Insurance
HAROLD
J-
COHEN
201 W.
49th ST.
N. Y. C.
EDWAR
G.
JOSEPl
CIRCL
0206
9964
day, July 14, 1927
THE
jg^
DAILV
moniy Program
Ljp, Ri^ht Direction'
(L oiitiiiuttl jii'in I'aijc 0)
itii which fiiiuls can lie obtained and
ire of each large ijroup to l>c aileiiiia-
irc^eiiteil in each important city makes
iiKcr to be coiisiiicrcd.
ttlc. San Francisco and Minneapolis
isidcreil in the trade to be overbuilt
is houses, and even llroa<l\vay. New
has shown the results of the opening
new Paramount and Koxy theaters in
returns of some of the older houses.
! of the things that is becoming evi
1 gauging earnings of film ci>mpnnie-«
the movie fan probably is the best
)f what the profits of the various pro-
will be. The primary function of
n producer is to amuse the public. It
Dus that it is thus im|>ossible to stand-
production beyond a certain ponit or
rantee a great i>opular success simply
iding large sums to make a spectacular
lion. While a producer may exploit his
n his own theaters, the real income
from the independent theaters all over
ntry. These theaters contract for their
a a block, but in actual practice it is
; to compel them to pay a good price
1 unsuccessful production. Profits ol
oducers fluctuate sharply with the poptl-
of their pictures.
; crux ot the present film situation
to l)e that there are too many expen-
:ature films on the market or held in
ventories of film producers, reijuirni^i
entals to recoup the producer for hi>
iture, and not enough really good films
ill draw audiences.
far this year, however, earnings of
impanies have compared lavorably with
if a year ago. The industry is entering
imnier slump and no g'Ki 1 news on
;ed lor until the fall but there is every
ion that profits in the last half of the
^ill be normal.
: moving picture industry is growing
1 the process undoubtetUy will be ac-
lied with a number of growing pains.
>ion that has taken place will
1 ad to larger earnings but the in-
...^ has a long way to go toward
\ operations on a sufliciently stabilized
uid there are a number of problems
> be solved"'.
o
Exhibitors
Daily Reminder
Check
programs
to see if
they have
sufficient
diversity.
Thursday, July 14, 1927
lywood Center of
World Film Industry
(Coixtitiued from Page 6)
ry, nor in any one country for
matter, save Japan, can local
cers find a sutticient theater
t to make sure that they can
? on production costs tor a
schedule of feature pictures.
ious manufacturers abroad
therefore look to the American
t. \ et the American market is
apted by American pictures, as
as the world affords. Wliik-
reign pictures were sent to thi^
■y in one recent year, only six
Isuccessful in winning a show-
I American theaters.
!:land Firm Forced to Wall
|ttand, Ore. — Poor business has
to the wall the Julius Saxe
which was thrown into re-
^hip when the firm was unable
iCt employes' salaries. Gus
er and S. Morton Cohn have
over Saxe's Grand. Other
in the chain are the Princess,
ban and Nob Hill, all subse-
i|run houses.
is Here from Pittsburgh
Harris, Pittsburgh exhibitor,
■ cw York.
n Firm Buys at Newburn
^lon, Tcnn. — Rut'fin Anuise-
'-, which operates the Palace
■i taken over the theater at
1, which has been named the
H. J. Brown is manager.
Galls Decision Six
Years Behind Facts
(Continued from Pane })
the one under attack." The opinion is
ventured that the commission is like-
ly to have some difficulty su.staining
an order based on conditions which
no longer exist. The editorial then
continues:
"But these trials of the trade com-
mission in defense of the competitive
principle and the independent oper-
ator will probably leave the average
man a little cold. Oddly enough, here
is one ruling of the commission which
is chiefly interesting for reasons with
which the commission has nothing to
do at all.
"Despite one's occasional impression th.it
motion pictures have become an indispensable
mental food for the multitude, they can hard-
ly rank yet as a necessary of life, as are
silk stockings, lip-sticks or the Sunday af-
ternoon gasoline supply. Consequently it is
not the industry's economic but the remain-
ing shreds of its a;sthetic asiiects which lend
to the order its interest. The great motion
picture theater chains or the practice of block
booking are not ordinarily attacked because
they grind the faces of the poor, but because
they enable the big companies to grind out end-
less miles of trivial and worthless films which
can be forced down the passive thro<ats of the
motion picture audiences without fear of ar-
tistic competition. The market is won not
by the excellence of the product but by the
excellence of the marketing structure. The
poor films can he sold along with the good,
so the poor films continue to be assembled by
the mass-production factories out of all the
old materials, and the public cannot express
its preferences.
"These are the charges. Tf they were true
they would be open to obvious reply that a
public which is supine enough to crowd week
after week into the theaters whether they show
good, bad or indifferent pictures is not worth
saving anyway and might just as well be
handed over to Hollywood in the beginning.
Tt is probably true that the motion picture
industry, by .adopting the methods which have
been successful and applauded with other
mass-produced and n.ationally advertised ar-
ticles, has attained similar results of dead-
level uniformity. It is probably true that
this is unfortunate in the case of a quasi
a;sthetic or cultural commodity, when it is
not unfortunate in the case of automobiles
or tooth brushes. But what the Federal Trade
Commission can do about it, unless it wants
to remake the whole structure of American
business, it is not easy to see. And if the
public floesn't like meretricious films, no pos-
sible form of combine can make it go to
see them."
Court Action Seen if
Paramount Refuses
(L ontiiiiieil fium Payc 1)
can be taken for 60 days under the
t'oininission's method of procedure.
The order instructed the defendants
to report in 60 days what steps they
were taking to carry out the com-
mission's mandate.
Failure of a respondent to comply
with the Commission's orders in an
important case is followed by insti-
tution of proceedings in the circuit
courts, which are asked to review the
order, declare it valid and issue the
necessary legal writ to compel com-
pliance. In this case, the suit prob-
ably would be brought in the New
^'ork Circuit Court.
DULY TIPS WHO MIAM OOUADS rOC SUOWHCN
Film Rentals "On Pan"
at T.O.G.G. Meeting
(Continued from Page 1)
ered selling methods," keener and
"ruthless circuit competition" and the
decrease in box office receipts.
Exhibitors of Greater New York
are declared to be incensed over the
increase in rentals they say is being
demanded by distributors, despite
what they claim is a sharp decline
in receipts. Toda}''s pow-vvow, there-
fore, is expected to develop into at-
tacks on distributors whose rental
demands are resented.
Exhibitors of the metropolitan area
are declared to be holding off on buy-
ing for the new season, determined
to wait "to see which way the wind
will blow" in the line-up for next
year.
The Federal Trade Commission de-
cision, particularly the block booking
phase, is expected to come in for
considerable discussion at today's
special session.
German-Danish Unit Making Seven
Berlin — Seven German pictures
will be produced by the Deutsche-
Nordische Film Union, a company
as.sociated with Nordisk, Copen-
hagen. The company also intends to
import Danish and Russian fdms.
Shorewood Finally Gets Theater
Milwaukee — Shorewood's new the-
ater named after that village has
opened. Its completion culminates
a fight of several years to secure a
house in the exclusive Milwaukee
suburb.
Saxe Appleton Project Postponed
Appleton, Wis. — Because plans for
Saxe's theater here have not as yet
been completed, work on the struc-
ture did not start on July 1 as or-
iginally planned. According to
Thomas Saxe plans will be ready
this fall and work then will start
immediately.
Lick Here
Charles Lick, of Lick and Lick,
ticket manufactures of Ft. Snuth,
Ark., and a former national director
of the M.P.T.O. is in New York
At the Waldorf.
"Cabaret"
(Paramount)
Before the oinning of the secoiul
show at night, orchestra playing on
stage, came out in lobby and played
for dancing for 15 minutes. This
was just long enough to get a crowd
and then announce the next show was
just starting and that this orchestra
would be on the stoge. Lobby was
dressed up like night club with lighted
lanterns and frames made up in night-
club style. All lighting was changed
to gay colors and the arch in front
had three cut-outs of dancing couples
doing Charleston. These figures
were hung on springs and tied to-
gether so that they would face the
front at all times. A line was run
from the center to the top of box
office and through screw eyes into
the box office where the cashier could
give it a little pull every now and
then. With the help of the wind
coming out of the theater from the
typhoon fans, the dancer^ were in mo-
tion all the time. — Jas. H. McKoy,
Rex, Spartanburg, S. C.
"Last at the Front"
(First Nat'l)
Employed three girls to paint sign
on marquee. They started three days
in advance. Thej' wore artists'
smocks and caps and were the cen-
tre of interested attention and com-
ment throughout the three days.
"The Times-Press" sent a staff pho-
tographer to shoot the girls at work
and ran a two column cut. The top
part of the picture showed the young
artists at work on the sign while be-
low were portraits of the three girls.
— Ray C. Brown, Strand, Akron, O.
"Love of Sunya"
(United Artists)
Packages of sand were distributed
throughout the town; the copy on
the envelopes reading, "Mystery Love
Sand — This Sand of the Sahara con-
tains occult power that allow its users
to see into the future." And then
followed the directions: "Throw the
Love Sand, contained in this envel-
ope, over your left shoulder and re-
peat slowly, three times, Sunya,
S'unya, Sunya, and paste the envelope
on your mirror. Is seven days re-
move the envelope and you will see
the one who really loves you — -Pro-
viding you have seen Gloria Swan-
son in 'The Loves of Sunya' at the
Lincoln theater." — W. S. Perutz,
Lincoln, Lincoln, Neb.
"The Music Master"
(Fox)
Slide asked all pupils of nmsic to
leave the name of their teachers at
the box office on their way out. In
this way IS names were received.
These teachers were notified that pu-
pils would be admitted during the
first hour of the Monday matinee for
ten cents provided they brought writ-
ten order from the teacher. This
stunt brought over 100 pupils be-
tween the hours of one and two. —
E. P. Briggs, Rialto, Colorado Spgs.,
Colo.
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ULTHE NEWS
ALLTHE TIME
VOL. XLI No. 12
Friday, July IS, 1927
Price 5 Cents
Buying
THE selling season is off to
a hectic start. Quotas are
heavier — they get that
way every season it seems — and
salesmen are out after signa-
tures.
The boys on the firing line are
under orders to bring in con-
tracts. Their jobs depend on it
and they know they have to de-
liver the goods. Selling under
home office pressure oftim^s
blinds reason and on occasion
tinges selling methods with
something other than a healthy
color.
Precautions
By way of precaution, Mr. Exhib-
itor, be advised of this:
It is vital that you know what you
sign. Don't blindly trust to a lucky
star and anticipate that all the good
things are to come your way. Re-
member that the distributor remains
in business because he has custom-
ers, to serve. He will not wilfully
deceive. To think that he would be
silly. Therefore, it is to the distrib-
utor's advantage that the theater
owner understand fully all clauses
in his contract for film service.
In some territories, side agree-
ments constitute an annoying prob-
lem. The salesman, in order to
cinch the deal, may promise more
than he can deliver. He won't insert
it in the contract since the home of-
fice will check it. Verbal promises
mean nothing. Avoid them like the
plague.
And once the dotted line carries
your name, you play fairly when you
live up to the agreement. Upon ex-
change and exhibitor should this be
binding. Alibis don't mean anything.
Watch Your Buying
The inclination toward overbuying
tannot be stressed too often. In the
Pacific Northwest it is reported some
exhibitors have enough pictures
bought on old contracts to take care
of their playing time for two years.
When the exchange gets after them
for play dates, the situation comes
to light.
The entire machinery of exhibition
and distribution becomes clogged in
this way. For the theater owner it
means a messy booking situation.
For the exchange, it results in a
'Mnckade in theater outlets. Neither
necessary if average business sense
exercised.
KANN
T.O. C.C.May Sue for Allocation of
Product; Demands Contract Revision
Deaf Ear for Government 's
Block Booking Parley Bid?
Texas Trust Charged
Austin, Tex. — Attorney Gen-
eral Claude Pollard has agreed
to hear Houston attorneys in
presentation of a charge that
a motion picture trust exists
in Texas. Complaint has been
made to the attorney general
that the methods employed by
the so-called trust have
squeezed out a picture show
owner at Bryan and is about
to do the same thing in Hous-
ton.
Whether these methods con-
stitute a violation of the anti-
trust laws of the state will be
considered by the attorney
general.
PATH[-P.D.C. BRANCHES
BEING MERGED RAPIDEY
Consolidation of Pathe and P.D.C.
exchanges throughout the United
States, marking passing of P.D.C. as
a distributor, is under way. The
merging of facilities, which will re-
sult in 31 Pathe exchanges through-
out the nation handling the product
of Pathe, De Mille and Metropolitan,
is expected to be completed within
a week or ten days.
(Continued on Page 6)
Weir Heads Pathe-De
Mille Sales Division
Les Weir, veteran I*. D. C. dis-
trict manager on the Coast, has been
named division manager for Pathe,
in the Pathe-De Mille-Metropolitan
division. This completes alignment of
the sales department under Phil
Reisman.
E. A. Eschmann, veteran Pathe ex-
ecutive, is in charge of the Middle
West division, while William Mor-
gan, former P. D. C. sales head, is
division manager in the East.
Paramount contemplates no
change in its sales policies for the
present. This answer, expressed by
the company through Adolph Zukor,
following a meeting of its board of
directors, is regarded as indicating
that Paramount does not feel it
should comply with decision of the
Federal Trade Commission, as
handed down July 9.
While the commission has declared
that it does not anticipate that Para-
mount will "defy the government," it
is expected to institute court action
to compel compliance with its order
on expiration of the 60-day period,
if the same attitude is maintained by
the company.
This action, if taken, will mean,
in the opinion of some observers, one
of the bitterest court fights in Fcdera'
annals. Paramount, as it did in the
commission's investigation on its
(Continued on Page 6)
NORTHWEST CONTINUES
"WAR" ON BICYCLERS
Minneappolis — Continuing its cam-
paign to stamp out the illicit prac-
tice, the arbitration board eliminated
two more Minnesota bicyclers at its
meeting last week, when it disposed
of a record number of 38 cases.
Fred Lerschen, Ghent exhibitor,
was forced to pay $25 each for the
three pictures he bicycled from Ghent
to Echo, while C. J. Novak, who il-
licitly routed a picture from Glencoe
to Norwood, drew a penalty of S50.
93 Theaters in 37 Eastern
States Launched in June
Ninety-three new theater contracts
were awarded in i7 eastern states
during June, according to a survey
made by the F. W. Dodge Corp. Of
this total, 59 were exclusively mo-
tion picture houses. These represent
a cost of $6,321,000, while the 34 re-
maining houses are to cost $5,510,000.
Gauntlet Thrown Down
at Mass-Meeting
Yesterday
I'nless the Hays organization per-
suades its members to allocate por-
tions of first runs releases to inde-
pendent theater owners in New York
City so that these theaters can coni-
l)ete with producer-owned houses, the
T. O. C. C. will throw the issue into
the courts for settlement. Govern-
ment recourse for relief may also be
sought.
This was one highlight of the spe-
cial session of the T. O. C. C. held
at the Astor yesterday. By a second
resolution, the chamber determined
to place the entire standard cxhilii-^
tion contract before the American
Arbitration Society for adjustment of
alleged unfair clauses. Should the
Hays organization refuse to partici-
pate in a conference of this nature,
it was determined by the 200 exhibi-
tors assembled in session to withdraw
from arbitration in Greater New
York.
Brecher Charges Monopoly
The first resolution was drawn by
Leo Brecher and is understood to
(Continued on Page 3)
Gilbert May Quit Films,
Los Angeles Paper Says
Los Angeles — John (iilijert, says
"The Times," has announced he may
retire from film work for "five, ten
or 15 years." or that he may form
his own company "and have pic-
tures to suit himself." The star is
fiuoted as saying he "is not on speak-
ing terms with his employers," be-
cause of dissatisfaction over stories.
Executives at M-G-M home office
could not be reached last night for a
statement on the Gilbert report.
"Big Parade" Opens July
17 in First Pop Price Run
"The Big Parade" will play its first
engagement at "pop" prices when it
opens July 17 at the Stillman. Cleve-
land. The picture still is playing
Broadway at $2 top.
As an exploitation stunt for the
Cleveland run, two officers of the
National military order of Pershing
Guardsmen are en route to Cleveland
bv moforcycie. having left New
York Wednesday, serving as an hon-
or guard for the print which they
are carrying.
'r=r-/ij
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■i&ak
DAILY
Friday, July 15, 1927
Vol. XLI N(. 12 Friday, July 15. 1327 Prici 5 Ceots
leNN W. ALIC0A1E
Publisher
Published daily except Saturday and holiday*
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York, N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers phould
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday,
New York. Hollywood, California— Harvey
E. Gausman, Ambassador Hotel : 'Phone,
Drexel 7000 and Washington 9794. London-
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London, W. I. Pan?
— La Cinematographie Francaise, 5, Rue
Saulnier.
Financial
The heat apparently took its toll on the
stock market yesterday, for trade was list-
less. Nevertheless among the little turn-over
that did take place, motion picture stocks
were favored in prices. An upward trend of
fractional proportions was evident.
Quotations
High Low Close Sales
*Am. Seat. Vtc 47
*Am. Seat. Pfd 46
•Balaban & Katz 63!4 • •
*Bal. & Katz Vtc 73 ^ ..
Eastman Kodak ..165 165 165 400
Film Inspect. ... iVz 3j4 3J4 100
♦First Nafl. Pfd 100
Fox Film "A".... 59!^ 5854 58 J4 3,500
Fox Theaters "A". 16 15Ji 16 200
*Intern'l Project 10
Loew's, Inc 525^ 51M 52^ 2,900
♦Metro-Gold. Pfd 25^ ..
*M. P. Cap. Corp 854
Pathe Exch. "A".. 36K 36 36J4 700
Paramount 99^ 975^ 99 1,900
Paramount. Pfd...ll7?4 117M 117^ 100-
Paramount B'way. 99i^ 98^ 99}^ 11
tlRoxy "A" 2654 lAYi
ttRoxy Units 27 25
ttRoxy Common .. 654 554
Skouras Bros. ... 39 39 39
♦♦Stan. Co. of Am. 65 M 65 65 54 ....
♦Trans-Lux Screen SYt ■■■■
Univ. Pict. Pfd.. 99 99 99 20
♦Universal Pictures 31 ....
Warner Pict. "A" 23 ?4 2i'A 2354 70U
Warner Pictures . 16 16 16 200
* Last Prices Quoted t Bond Market
•♦ Philadelphia Market tt Bid and Ask
"Helen of Troy" Set
Philip Bartholomae and Mort
Blumenstock are making the adapta-
tion of "The Private Life of Helen
of Troy," from John Erskine's novel.
Carey Wilson is preparing the con-
tinuity. He will also produce the
picture which will soon get under
way with Alexander Korda direct-
ing and Maria Corda making her
first appearance under her First Na-
tional contract. Lewis Stone and
Virginia Lee Corbin are in the cast.
Paramount Assigns Lee
Rowland V. Lee is scheduled to
direct the next Paramount picture
starring Pola Negri, "Rachel."
Tiffany Launches Sales
Drive for Exchanges
Inauguration of a national sales
drive, open to all field men, branch
managers, salesmen and bookers of
tlie various Tiffany exchanges, is an-
nounced by Ed. J. Smith, general
sales manager.
Winners will be determined by the
gross they obtain above their quota
tor their territory on the 1926-1927
pictures plus the greatest amount ob-
tained on the 1927-1928 product.
Plan Community House
Nipawan, Sask. — A committee of
citizens has secured a site on which
to build a. picture theater as a com-
munit}' feature.
Opportunity Contest Ends
Toronto — The Screen Opportunity
Contest conducted in 30 Ontario the-
aters operated by Famous Players
Canadian Corp., came to a close at
the Uptown, when 60 young women,
representing all of the principal cit-
ies and towns of the province were
given the once-over. The contest
proved to be a success. The winner
was presented with a sedan, a trip
to Hollywood for herself and chap-
erone and a screen test at the Para-
mount studios.
The Toronto winner was Laurette
Mitchell, a 16-year-old stenographer,
the choice of the patrons at the Tiv-
oli.
New St, Louis Theater
St. Louis — C. E. Stevens, architect,
5423 South Grand Boulevard, has
prepared sketches for a new theater
on South Grand Boulevard. The
structure will cover a lot 120 by 120
ft. and will be two stories high. It
will include two stores and 14 offices
in addition to the theater. There will
also be provision for an airdome in
the summer. Cost $100,000.
Connie's Last for First Nat'l
Constance Talmadge is completing
"Breakfast at Sunrise," a French
farce of Parisian life directed by Mal-
colm St. Clair and adapted by Fred
de Gresac from the farce, "Dejeuner
de Soleil" by Andre Birabeau and
Gladys Unger. This is Miss Tal-
madge's final film for First National
release.
Film Wodehouse Comedy
"The Indiscretions of Archie," P.
G. Wodehouse's fiction comedy, has
been changed to "In Bad with Sin-
bad."
New Theaters
Ashley, Pa. — Comerford Amusement Co.
has purchased a site between Ashley and
Hartford Sts., on which work for a new
theater will soon start.
Chariton, la. — Harry Cramer is building
the Ritz, which will be managed by T. W.
Thompson of Albia.
San Bruno, Cal. — Charles Peterson is build-
ing a 1,000-seat house on upper San Mateo
Ave.
Cleveland Free Shows
Cleveland — Picture shows are
being shown free in 49 school
playgrounds under direction of
the physical educational depart-
ment of the board of education.
All performances are given out-
doors. A screen is erected on a
wall. A projection machine is
placed on a table in the play-
ground. Electricity is supplied
from the building. Four dif-
ferent programs are offered
simultaneously in widely scat-
tered sections of the city. Pro-
grams are both of the educa-
tional and entertainment type.
Floyd W. Rowe, director of
physical education stated that
they expect 5000 people will see
these pictures nightly.
Hollywood Happenings
Lewis Resigns from Mayfair
Harry Lewis has resigned as man-
ager of the Mayfair, Ave. U, and
Coney Island Ave., Brooklyn. The
house has adopted a straight picture
policy.
Rebuilding St. Louis House
St. Louis — Work has begun on re-
building and redecorating of the
Odeon theater and office building
which was damaged by fire on March
2. Henri Chouteau, owner of the
building, has estimated the recon-
struction program will cost upwards
of $100,000.
R. & R. Sells One
Fort Worth, Tex. — Herman Marx,
J. P. Murrin and Louis Richker have
purchased the Odeon theater from R.
& R. Enterprises, operating a chain
in Texas.
Complete "Enemy" Cast
The cast of M-(i-M's "The En-
emy," which will shortly go into pro-
duction with Lillian Gish starred, is
now virtually complete, with the
addition of George Fawcett, Ralph
Emerson, Fritzi Ridgway and Captain
John Peters in prominent svipporting
roles. Ralph Forbes had previously
been assigned the masculine lead in
the picture. Fred Niblo will direct
this film adaptation of Channing Pol-
lock's stage play.
Bell Directing Gilbert
Monta Bell, who directed John Gil-
bert in "The Snob" will direct Gil-
bert's new starring vehicle, "Fires of
Youth," in which the M-G-M star
will appear as soon as he completes
his present role in "Love," opposite
Greta Garbo. "Fires of Youth" is
an original by Bell with a metropoli-
tan newspaper background.
STOCK PROGRAMS
PROGRAM COVERS
For
Moving Picture Houses
Joseph Hoover & Sons Company
Market and 49th Sts., Philadelphia. Pa.
Day and Nagc I Assigned
Culver City — -Marceline Day and
Conrad Nagel have been assigned the
romantic leads in Lon Chaney's next
vehicle "The Hyponist," for M-G-M.
De Mille Adds Two
Culver City — Claire McDowell and
Ethel Wales have been added to the
cast of "Beautiful But Dumb," which
is being directed by Frank Urson
under supervision of William C. De
Mille, associate producer with CeciL
B. De Mille.
Coghlan's First Chosen
Culver City — Junior Coghlan'^
first starring vehicle for Cecil B. De
Mille will be "Let 'Er Go Galla-|
gher," story of a newspaper by Rich-j
ard Harding Davis.
Pangborn to be Featured
Culver City — Franklin Pangborn isj
to be featured by Cecil B. De Mille
in "In Bad With Sinbad," adapted
from P. G. Woodhouse's tale "The
Indiscretions of Archie," by Sonya
Levien.
HAL ROACH^rgsenis
WHY GIRLS
lOVE SAILORS' ^
TDith STANIAURBL
There is a 'Cornerblock' cut furnished
FREE for all Pathecomedies at your
Exchange.
FOR SALE
The following laboratory equipment in
good condition.
Nine Bell & Howell Printing Machines.
Two Duplex Polishing Machines.
Four Powers Projection Machines.
Metal chairs, tables, rewindcrs, etc.
William J. German, Trustee,
Combined Film Laboratories, Inc.
Telephone StUlweU 7940
WANTED
Original negative stock
shots showing Ger-
man, English, French,
Russian, Austrian sol-
diers leaving! for the
front.
W. D. Kelly
Bryant 9850
Friday, July 15, 1927
DAILY
T.O.G.G. May Sue for
Allocation of Product
(.Continued from Page p
have been prepjired by him with the
aid of expert legal advice. While he
iiu-ntiKiU'd the names of no specific
organizations, tliere appeareil to be
little doubt in the mmds of his listen-
ers as to which companies he had in
mind. He declared that independent
theater owners in Greater New York-
were unable to secure any first run
product because of "the plan of one
group to monopolize the industry."
He said: "Producers are dealing
with houses in which they are inter-
ested directly or indirectly. If the
public could realize why it is they
don't sec many pictures for days
months and often years, a cry for
official action would result."
Brecher traced the insistence for
economies in operation to the pro-
ducer-distributors who own theaters
Not. he said, because they had the in-
dependent exhibitor in mind but be-
cause they as exhibitors found them-
selves in a position where it had be-
come vitally necessary to reduce
overhead expenses.
"Producers' extravagances arc the
result of the idea that it didn't mat-
ter about costs. The exhibitor will
pay. That was the belief. Rentals
have gone up year after year. But it
is different now," he said at one
point.
Brecher advanced a suggestion to
producers whereby they might in-
crease their reveinie. It was here that
he explained his resolution which was
introduced and passed at the close of
session following considerable argu-
ment. He remarked that many New
jYork theaters would pay more for
their pictures if distributors aband-
oned the "favored few" policy and
onducted bids for selling in an open,
:ompetitive market. When he fin-
shed his address by stating that un-
ess the Hays organization under-
ook the responsibility of seeing to it
hat the T. O. C. C. suggestion was
■net legal action would ensue, the ap-
)lause was pronounced.
^ Attack Uniform Contract
The second development came
;tter a talk by Harry Suchman.
hairman of the arbitration board of
e organization in which the speaker
utiined exhibitor grievances against
le standard exhibition contract. He
id great iniquities in the agree-
lent as it stands today have been
iscovered. He attacked distributors
large for inserting riders in the
ntract which, he said, no longer
lade it the agreement originally de-
loped between exhibitor represen-
itivcs and lawyers for the Hays or-
anization.
It was apparent that much of his
immcnt struck a sympathetic note
jTiong the assembled theater own-
••s. He hit at the contract in gen-
■al and at Clauses 8, 10, 11 and 18
particular.
'Distributors are shifting the
|irden of the responsibility where
doesn't exist," he charged. Here
fplause greeted him.
iSuchman spoke at length on the
ning of contracts in blank, charg-
that where exhibitors indulged in
is practice they were taken ad-
tage of him by salesmen or home
Text of T. O. C. C. Resolutions
The Theater Owners' Chambei' of
Cotnnierre adopted two important
reKoliitioim at its t^pecial meeting,
yexterdny. The text of the first
which deals with first runs as they
concern indepoidoit exhibitors and
l)rodiicer-owned theaters is as fol-
io ws : I
WHEREAS, the consensus of opinion of
this nieetinK is that the remedy (or the ills
of the luisiness lies not only in reducing the
cost of production and in resulting lower
tilm rental, hut also in a fairer method of
distril>ulion and
WHEREAS, the present practice of con-
lininK first runs to i>roducer-owned theaters
is injudicious from a revenue producing
standpoint, and results in stunting the de-
velopment of the independent the.iler owner,
it is therefore unfair to the public and calls
for |)rompt reform.
BE IT THEREFORE RESOLVED that
negotiations be initiated through the M. P.
Producers and Distributors of America, Inc.,
to give the independent theater owner a fair
opportunity to play first runs on equal terms
witli producer-owned circuit theaters; and be
it further
RESOLVED that, if these negotiations fail
to bring the desired result, legal steps be
taken to accomplish this result
The second resolution concerns al-
leged unfair provisions in the uniform
contract and proposes a conference
with the American Arbitration So-
ciety looking toward adjustments. Its
text follows:
WHEREAS, it has been shown by
past experience that the present stand-
ard exhibition contract now being used by
the members of the M. P. Producers and
Distributors of America, consists of clauses
which are far from C(juitable and which
work hardships upon the contracting parties,
and
WHEREAS, it is the aim and purpose of
exhibitor organizations to obtain the best
possible attractions for the public and under
terms and conditions so as best to serve
the pulilic well, and
WIIERE.A.S, under the present conditions
under which film is bought and sold today,
the exhibitor is not certain as to what pic-
tures will be delivere<l to him and under
wh.it conditions because of indefinite road
show provisions and their resultant evils, and
WHERE.VS, under the present practice the
exhibitor seemingly is given some rights but
inifortunately no corresponding remedies to
enforce these rights tnuler the contract,
.NOW THEKEFORE, Be It Resolved, the
independent exhibitors of this district in spe-
cial conference assembled at the Hotel Astor,
.N'ew York City, on July 14, 1927, that a
conference be immediately called under the
au>pices of the American Arbitration Society
between the M. P. Producers and Distributors
of America, and representatives of this or-
ganization to provide for the amending of
the present standard exhibition contract and
the elimination of those clauses found to be
inei(uitable and in the event that the conferees
fail to agree on any specific clauses, that the
same should be left to arbitration by the
American Arbitration Society, ami be it
further
RESOLVED, that in the event that the
M. P. Producers and Distributors of Ameri-
ca refuses to attend a conference or to sub-
mit to arbitration in disputed clauses in this
contract, then and in that event all arbitra-
tion as at present conducted should cease un-
til such time as the Motion Picture Pro-
ducers and Distributors of America, Inc.,
shall see fit to adhere to that one great prin-
ciple which is supposed to be the backbone
of our industry, namely, arbitration. The
Theater Owners' Chamber of Commerce does
this in the interest of its patrons — the the-
ater-going public.
office officials. A particular point was
made of the allocation of prices un-
der the present form of contract. He
said the exhibitor didn't know wheth-
er he was getting all of the pictures
contracted for and wliat price he was
paying for them. The general re-
sult, he said was this:
If the theater owner bought 40 pic-
tures, all that he knew was that the
average price reached a certain fig-
ure. However, if the distributor de-
livered 10 or 15 less, the average
price per pictures increased in pro-
portion with the result that the ex-
liibitor paid far more for his product
than he had originally intended pay-
ing.
P. S. Harrison, editor of "Harri-
son's Reports," spoke at length on
product, current and future. His re-
marks were anaylticial in nature. He
delved into the box-office quality of
releases as he saw it and made rec-
ommendations as to prices for and
against all of the national distributors
in the field.
Producers Scored
The session began with a luncheon
at 1 o'clock and terminated at 5. Sol
Raives was in the chair. He merely
introduced the speakers. The first
was Arthur Hirsh, chairman of the
iioard who explained the pressing
problems which had brought the
group together. In point of number,
it was one of the most successful
meetings the T. O. C. C. had ever
held.
Before the meeting had adjourned
the practices of producers and dis-
triljutors in general and more particu-
larly of Paramount were generally at-
tacked. Paramount seemed to be the
special target of almost every indi-
vidual who addressed the audience.
The company's production policy
was subjected to criticism. But it
was when Paramount's activities in
the exhibition field were touched, that
the remarks became biting and sar-
castic. Charles L. Reilly, former T.
O. C. C. president, was one of the
speakers.
Points Oblivion of Picture
He said at one point that Para-
mount had apparently foregone the
policy of advertising pictures. In this
connection, he drew attention to the
Paramount where the inarquee and
electrical display advertising Paul
Whiteman dominated the signs to the
complete oblivion of the feature.
"They are not selling pictures but
Whiteman's band." He selected this
instance, he said, to indicate that
while it may he good policy for the
Paramount to subordinate the picture
to an added attraction, the exhibitor
at large could not avail himself of
this type of drawing card but had to
content himself with the very pic-
tures which Paramount hardly men-
tioned.
Here O'Reilly launched into the
argument advanced by Brecher. "We
are at the crossroads," he said. "The
public is on to the fact that the
neighborhood exhibitor is getting the
skimmed milk in films. The time i?
here. The exhibitor must have the
same right in getting films as the
producer-owned circuit. Wholesale
prices are alright. When a man pays
SI 00 a day and buys product for 150
days, he is entitled to have the price
brought down to $65. But when you
pav SlOO or more than the wholesaler
and then can't get the pictures until
the wholesalers' protection period has
expired, it looks very much to me as
if such operation were in restraint of
trade."
O'Reilly reminded the assemblage
that five years ago the T. (J, C. ( .
had written Hays telling him that
through the practice of block bookini.;
and buying unseen, the public w.i^
being sold a blind jjig. He charged
the members of the Hays organiz.i-
tion with restraining tieneral H;i\ s
from the full exercise of his duty."
"I believe in Mr. Hays's integrity,"
said O'Reilly. "But his organization
won't allow him to function. Many
things are wrong. We have a crazy
(piilt for a contract. Even the dis-
tributors don't know what it is all
about.
"1 tell you that we will make no
further progress in this industry until
the i)roducers and distributors in his
organization give Hays the right
to function fully. Star salary cuts
won't help, but opening the market
in fair competition to those who build
beautiful theaters will give this indus-
try all that it needs.
""Paramount has $143,000,000 of the
public's money. It should give that
public the break by allowing day and
date showings for neighborhood the-
aters in conjunction with the big cir-
cuit houses. And if the trade doesn't
do this, take my word for it that the
government will."
Billy Brandt made a late appear-
ance and argued against both reso-
lutions on the ground that they
would be ineffective. "The independ-
ent theater owner has as much
power today as he ever had," he
said. Let the T.O.C.C. with its 600
theaters stop buying product from
any one company for one season and
that company is through. Don't
(.Continued on Page 8)
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Information
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FILM DAILY
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DAILY
Friday, July 15, 1927
Deaf Ear for Govt.
Block Booking Parley?
(Continued from Page 1)
original complaint, might be expect-
ed to intensely contest the action
Just how soon the matter might be
brought to a final decision, which
means a ruling of the Supreme Court
is problematical, but it is conserva-
tively estimated that it may take
several years, at least, for the case
to go through the courts.
Paramount is said to feel that the
block booking question, which the
company sees as the only one ad-
versely involved, is a matter for the
entire industry. In other words, the
company hardly can be expected to
be ready to abandon the group sell-
ing policy, if, in doing so, it still
must meet the competition of other
companies permitted to sell by the
group method.
The government, apparently, real-
izes the strength of such a position,
for it already is taking steps to out-
law block booking by all companies
in the industry. To this end, an m-
vitation has been extended producers
and distributors to a meeting which
has for its purpose the placing of a
ban on block booking. Date and
place of this meeti»ig is contingent
upon replies received from companies
invited.
In the trade little likelihood of
producers and distributors attending
such a meeting is seen. The com-
panies, it is believed in some quar-
ters are averse to abandonment of
the group selling plan, because of
distribution costs, and would take no
move toward altering the system un-
til the Paramount case was com-
pleted, or until forced by legal restric-
tions to do so. Therefore, response
to the commission's invitation is ex-
pected to be in the negative.
Vitaphone Out at Dallas
Dallas— That E. H. Hulsey, lessee
of the Circle, the Dallas Vitaphone
house, which failed to click after Sid
Chaplin's "Better 'Ole", early in the
Spring, has released his holding or
the Circle, was the talk on Film Row
late Friday states "M. P. Journal".
Hulsey, who is associated withFen-
ner & Beane in the cotton business,
could not be located the publication
states. However, it was learned that
Raleigh Dent, veteran theater man
will operate the house this Fall for
G. G. Wright, owner, opening late
in September with a stock company.
Dent declined to talk on the matter,
saying his plans were not fully com-
pleted.
Lupomi Signs Tiffany Contract
Ferdinand V. Luporni has signed
a four-vear contract to handle Tif-
fany product in South America. He
ha.s represented the Ufa company in
the southern continent for four
years. The new contract becomes
effective with lease of the first pic-
ture on the 1927-28 program, after
which Luporni will handle only Tif-
fany product in South America.
Fire Razes Ebensburg House
Ebensburg, Pa.— The Commons,
here, was destroyed in a fire which
caused estimated damage of $100,000.
o
Exhibit ors
Daily Reminder
Never overlook
a bet to put over
ins titutional
advertising for
your theater.
Friday, July IS, 1927
Tim McCoy's Plans
Culver City — Tim McCoy is on
his ranch near Nevada on a vaca-
tion. Later W. S. Van Dyke, his di-
rector, will take his company to that
place to shoot his next picture for
M-G-M, as yet untitled.
Dorothy Sebastian in "Tea For 3"
Culver City — Dorothy Sebastian
has been added to the cast of "Tea
for Three," co-starring Aileen Prin-
gle and Lew Cody.
Gibson's Next Chosen
Universal City — "The Lion and
the Lamb," the Peter B. Kyne story,
will be the next vehicle for Hoot
Gibson, Universal western star. Del
Andrews will direct. Isadore Bern-
stein will do the adaptation with
continuity to be written by Arthur
Statter under the supervision of
Charles Logue.
* Additions to "Fourflusher" Cast
Universal City — Hayden Steven-
son, Knute Erickson and Patricia
Carron have been added to the cast
of the Universal-Jewel production
"The Fourflusher" which is being di-
rected by Wesley Ruggles.
Sterling Set in Seattle
Seattle — Western Feature Film
Co. has closed for the Sterling prod-
uct in this territory.
Trinidad Theater Changes Hands
Trinidad, Colo. — L. L. Stonebraker
will manage the Palace, which was
purchased by the General Agency
from B. B. Hinman.
McGuire Gets Honorary Membership
The American Projectionist So-
ciet}' yesterday made a presentation
of an honorary membership to Percy
A. McGuire of the International Pro-
jector Corp. He is the fifth person
to be so honored.
"Gay Defender" Dix's Next
Hollywood — Richard Dix's next
vehicle will be "The Gay Defender,"
a story of the early days of Cali-
fornia by Grover Jones. Production
on this starts around Aug. 1.
Pathe-P.D.G. Branches
Biding Merged Rapidly
(.Continued from Page 1)
No changes are contemplated in
the personnel of the two organiza-
tions. Under the plan of consolida-
tion, the two firms will be merged in
the branch best suited to the purpose
in the particular exchange center,
^ome of the Pathe branches will be
abandoned, and some of the P.D.C.
exchanges.
The Pathe manager in each in-
stance remains in charge of the Pathe
product, while the P.D.C. exchange
head, takes over handling of the De
Mille-Metropolitan product. Sales
forces of each company continue in
their respective capacities.
The name of the firm is retained as
Pathe Exchange and no change is
contemplated.
Consolidation of the distribution
organizations of the two firms has
been carried forward in the same un-
hurried manner which has charac-
terized deliberations since the merger
was first broached.
Meanwhile, on the Coast, feature
production is being centered at the
De Mille studio, with short subject
production expected to be concen-
trated at the Metropolitan plant.
In New York, the exchanges have
been consolidated at the Pathe
branch, 1600 Broadway, while the,
home office sales department now is
at 1560 Broadway, and the advertis-
ing, publicity, accounting and sev-
eral other departments at the Pathe
building, 35 W. 45th St.
Glett and Cameraman Back
Charles L. Glett, producer of the
Edgar A. Guest Poetic Jewels dis-
tributed by ACA, and Walter K.
Scott, chief photographer, have re-
turned from an 11,000-mile trip
through the southern and western
states and Mexico filming exteriors.
Moore and McCormick to Florida
Colleen Moore and John McCor-
mick sail July 17 for Florida aboard
their new yacht, and return to the
Coast around Aug. 15, when produc-
tion is to start immediately on "Syn-
thetic Sin," the star's next picture for
First National which McCormick
will supervise.
"Painting Town" Wins Blue Ribbon
Dallas — "Painting the Town," Uni-
versal "surprise" picture, has been
awarded the blue ribbon for July by
the M.P.T.O. of Texas. The award
is for the month's picture which
boasts "most genuine family enter-
tainment."
Tiffany Completes Another
Hollywood — "The Tired Business
Man", Tiffany production, has been
completed and is being edited and
titled. This picture, by John Fran-
cis Natteford, stars Raymond Hitch-
cock, with Mack Swain, Margaret
Quimby, Blanche Mehaffey, Dot Far-
ley, Lincoln Plunier and Gibson
Gowland.
DAILY TIPS WMICU M£At1 OOOACS FOC SUOWMEN
"The Golf Nut"
(Pathe)
Distributed several thousand post
cards to a selected list of golf club
members, and also had a special ad-
vance trailer run at the Million Dol-
lar, to whet interest of the audience
of this house in the showing of the
film. The card carried the announce-
ment; "Here's a real laugh — 'The Golt
Nut' — A Mack Sennett Comedy made
on a big Los Angeles Course — Met-
ropolitan Theater one week starting
Thursday, June 2d. Come for Golf
Fun." The subject was played up
in the marquee lights in equal space
with that of the feature. — Frank L.
Newman, Metropolitan, Los Angeles.
"Michael Strogoff"
(Universal)
.Street car was covered with 24-
sheets and a little banner tacked ir
the center of the sheet announced th<
name of theater and play dates. The
bannered car was used for six days
three days in advance and the threi
days during its run. The car coveret
the city every one of these days fron
sunrise to sunset and during the busi
est four hours of the day, the trolle;
company had 14-piece band playinj
inside the car to attract more atteii
tion. When crossing street intersec
tions, motorman hit all red lights s
that the car could stand still as muc
as possible and give people a bette
chance to look at the display. Bar
ners were placed on the cow-catcher
of all cars three days in advance
These banners advertised the pictur
theater, and play dates. The. stui
cost the theater was 25 passes. — 1
E. Whitaker, Imperial, Charlott
N. C.
"Senorita"
(Paramount)
Several tie-ups put the matin
over without any cost to the theat
except admission tickets: — "The Stt
Journal" had a big write-up in whi
they invited all the rhothers to! i
guests at the special matinee; t
'Yellow Cab Co., called for the mol'
ers, brought them to the theater, a
then took them home; one of the fli
ists furnished each mother with
box of beautiful flowers; and one
the candy stores gave a one-pou
mothers who attended.^ — C. CI.
Woods, Publix, Colorado, Puet
Colo.
"The Winning of Barbara Wor
(United Artists)
Farm wagon was loaded with
household goods, water barrel,
umbrella, etc. Signs on the hoi
and both sides of the wagon n
"Barbara or Bust — See 'The Wini
of Barbara Worth' at the Pu
Rialto— May 3, 4, 5."— E. P. Bri|
Rialto, Colorado Springs, Colo.
Walsh Playing Role
Hollywood — Raoul Walsh p
the marine, one .of the three im [
tant roles in "Sadie Thompson,"
the Gloria Swanson vehicle w|
Walsh is directing for United Ar
ty, July 15, 1927
THE
■Wl
DAILV
And That's That
^^ By PHIL il. DALY
iTS off to \'ic Shapiro and liis
i-rticiciit lii-iiti'nant. liriice Cial-
I'or a strikint? announcement
:. Till- L'nitod Artists' elTort is
niort' unusual, in tliat it utilizes
black and white, ohtaininj;
try and punch through effective
:nu'nt of the subject matter.
ficialdom and businessmen of
'<'/• City formed a motor caravan
lake a pilyrimaye to Hollywood
onor Cecil B. De Mille on the
sioti of the lOOf/i performance
'The Kiny of Kings" at Gran-
's Chinese.
Georg^e Eastman Lauded onj
Seventy-third Birthday j
Rochester, N. Y. — Tribute to
George Eastman, head of ICastman
Kodak, was paid by scores of prom-
inent persons, including President!
Coolidge, Vice President Dawes,
Thomas A. Edison and leaders of the
industry on the occasion of East-
man's seventy-third birthday.
Edison exteiuled his "perennial
tribute to the great work he did in
helping me to complete the motion
picture by his patient, persistent and
untiring labors in the development of
the wonderful film which has been so
essential to the success of the motion
picture."
Eastman plans to return to Africa
this Fall on another big game hunt.
ur sympathies go these days to
cers who are trying to get dates
hot pictures. What a break the
> are getting who have to offer
1 hot weather wallopers, as
nook of the North," "The Che-
:os," "Alaskan Adventures," etc.,
to mention Bj-rd's North Polo
ht which is particularly timely
t now.
'hen you think you're racket is
lh, consider the film peddler
se Slimmer adventures in the
ks make other gags seem like
vy.
'e thought it was another trans-
.n flight when we heard that
ral yesmen had taken the air.
proved that film biz was like a
r game when a lot of players
Ined the cut and decided to lead
a chib.
. Einfeld Back at Desk
Charles Einfeld, assistant nian-
of advertising for First Nation-
ictures, is back at his desk after
leymoon trip to Bermuda.
swell to Manage at Portland
Louis— D. E. Boswell, former-
kffany salesman in Arkansas and
lessee with headquarters in
Jphis, but under the direction of
St. Louis, has resigned to be-
managcr of the Columbia ex-
?e at Portland, Ore.
Japanese Stars on Coast
Angeles — A score of Japanese
Iftfind stage stars are here to ap-
aiin conjunction wMth the show-
d i,- the Japanese filin "The Daugh-
r'f The Pacific."
Sit Against New London Firm
London, Conn. — Firms who
'1 building materials for the
have brought suit against the
ite Street Corp. owner of the
building for foreclosure of a
■ lien.
Franklin Orpheum Sold
Fnklin, Pa. — Mort Backarach has
>cd the Orpheum from J. Dion.
New "Muny" Theater at Cairo
Cairo, 111.— City officials recently
decided to remodel the facade of the
old numicipal opera house, but later
found the structure in such poor re-
pair it would be cheaper to construct
an entirely new house. It is now
planned to include a new opera house
in the budget for the next fiscal year.
The new house will have provision
for both screen and stage shows.
Eckles on His Own
Hollywood- — Eddie Eckles recently
employed in the M-G-M exploitation
department, has resigned to enter
publicity and advertising with Wil-
liam Dudley Pelley, screen writer.
They have opened offices here.
ReVille Managing in Bruns\yick
Brunswick, Ga. — Jack ReVille, for
the past several years connected with
the National and Broadway, Rich-
mond. V'a., now has charge of the
Ritz and Bijou.
Poor Conditions in Western Alabama
Birmingham — Conditions in West-
ern Alabama are reported as very
bad. Coal mines are shut down en-
tirely, or working on short shift basis,
and the people have little money to
spend for amusements.
Sally Blane in Luden Film
Hollywood — Sally Blane has been
given the lead opposite Jack Luden
in Paramount's "Shootin' Irons."
Production has already started. Sal-
ly Blane played the lead with Wal-
lace Beery in "The Big Sneeze,"
"Casey at the Bat" and "Service for
Ladies."
Franklin Firm Adding Another
Reading, Pa. — Franklin Theater
Co., vvhicji is allied with the pool of
independent Philadelphia houses, is
planning a $280,000 theater here.
He^rystal House Changes Hands
-..a; Crystal, Minn. — John Konz
'P ating the Cozy.
Bushman Goes to Orient
Hollywood — Francis X. Bushman
now is bound for the Orient. It is
reported he is to sign with British
International.
Remodeling Brooklyn Chester
Approximately $100,000 will be
spent remodeling the New Chester,
357 Chester St., Brooklyn, by
Schwartz & Gold, new owners. The
house is to reopen in fall.
THE
FILM DAILY
Is Quoted
More Often
In the
Newspapers
«
Of This Country
Than
Any Other
MOTION PICTURE
Trade Publication
ii
There Must Be
A Reason'
w
I
f!
THE
-<^E^
DAILY
Friday, July 15, 1
Newspaper Opinions
"Broadway Nights"
First National
Strand
AMERICAN—* * * "Broadway Nights"
is that which is known as a box office pic-
ture. * • *
DAILY MIRROR—* * * Rambling along
on an absent-minded way, the plot lacks not
only menace, but for the most part interest
also. * * •
DAILY NEWS—* * * Joe Boyle's direc-
tion is happily suited to the tale, and the
performances of the cast are expert, each in
itself.
EVENING JOURNAI^— * * * The back-
stage atmosphere is good, and the picture is
entertaining. • * *
EVENING WORLD—* * * Good adapta-
tion by Forrest Halsey, a rather subtle direc-
tion on the part of Joe Boyle and the excel-
lent acting of the two principals contribute
mightily to eradicate the prosaicness. * ♦ •
GRAPHIC — * * * As films go, "Broadway
Nights" is average fare and yet it sustains
throughout an interest and continuity of ac-
tion which make it worth while seeing. * * •
HERALD-TRIBUNE—* * * You're al-
most sure to like "Broadway Nights." * • *
SUN — * * * Here is as slender a story as
you might find in a field of reeds, but due to
the nice simplicity of the acting and the
various episodes it holds the attention and
occasionally causes a mild glow of warmth.
* • •
TELEGRAM—* * * Lois Wilson and Sam
Hary are a conventionally wistful four-a-day
team. Sam rolls the bones back stage in ap-
proved fashion. He always loses, which is
also in approved fashion. * * *
TELEGRAPH—* * * The story is good
and tells in convincing fashion the tale of a
dice-shooting song plugger and the little cab-
aret dancer whom he marries. • • •
TIMES — * * * With its many human
touches and competent acting, Robert T.
Kane's production, "Broadway Nights,'' is
an emphatically good entertainment. * * *
WORLD — * * * The picture is made up of
old film ideas handled with restraint and a
certain competence. • • •
"Captain Salvation"
Capitol
AMERICAN—* * * The story is thrilling
to the nth degree and will hold you in its
powerful grasp until "The End" is written.
« tt *
DAILY MIRROR—* * * It packs inten-
sity of emotion, conflict and action. ♦ * •
EVENING JOURNAI^-* * * Against the
background of a fishing village in 1840, there
is a dramatic story that holds one tensely
absorbed. * * *
EVENING WORLD—* * * Is a compe-
tently acted, beautifully photographer, but
rather conventionally adapted story of the
novel by Frederick William Wallace. * ♦ ♦
GRAPHIC—* * * It is no pretty love
story, but it is grim drama that is authentic
but so far removed from life today as to seem
overdone and unnecessarily theatrical, none
of which this picture happens to be. * * •
HERALD-TRIBUNE—* * * Every one in
the cast does splendid work and it really
should be called an all-star picture. * * •
POST—* * * No one can see "Captain
Salvation" without appreciating what a breath
of fresh sea air it blows over the torrid, silk-
draped bedroom dramas of the 1927 variety.
* * »
SUN — * * * The story, of course, is a
familiar and old-fashioned one, but there is no
denying that the picture achieves dramatic
moments ever and anon, and that it is beau-
tiful in the extreme. • • ♦
TELEGRAPH—* * * An excellent picture
marred a bit by over-much preachment, but a
gem of throbbing melodrama nevertheless.
* * Although John S. Robert
'Captain Salvation," is not
TIMES—*
son's picture,
without distinction, it is weakened in a num-
ber of sequences through painful outbursts
by some of the players that strike one as a
form of hysteria. * • *
"Moon of Israel"
F. B. O.
Roxy
AMERICAN—* * * "Moon of Israel" is
as artificial as it is colossal. No character
can withstand the raassiveness of the set
tings. • • •
T.O.G.G. May Sue for
Allocation of Product
(Contimied from Page 3)
resolute but fight. Do as we did
once before. Enter upon an agree-
ment not to buy unless we get what
we want. Then see what happens.
Sam Herman was another who op-
posed the resolutions. He advocated
more direct action without attempt-
ing mediation of any character. R.
F. Woodhull, M.P.T.O.A. president
made a plea for organization and
urged the T.O.C.C. not to pass any
resolutions which it did not intend
carrying out to the letter. He
stressed the need for exhibitor co-
operation and said that whatever
benefits had been secured for the the-
ater owner had come about through
organization.
Joseph M. Seider, New Jersey
president, speaking for the resolu-
tions declared business was off and
gave two reasons for the condition
which confronts theaters today. One
was the calibre of current releases
and the other, overseated towns.
Those at the meeting were:
Sol Raives, Charles L. O'Reilly, J. Arthur
Hirsch, J. Louis Geller, A. Barr, D. Man-
heimer, A. Manheimer, John Manheimer, A.
Beglickter, Harold Raives, H. Weingarten,
H. Schlitt, Ben Harris, M. Rosenthal, I.
Roth, M. B. Horowitz, E. Zerner, G. Ruckle,
J. L. Schulman, P. S. Harrison, S. Lessel-
baum, Robert Mintz, George Morris, Frea
Zimmerman, N. Dipson, William Shirley, R.
F. Woodhull, Oscar Cooper-Motion Picture
News, Chas. Hastings, Motion Picture World,
R. M. White, Exhibitors Daily Review, Un-
derbill City News, A. L. Goldberg, Seelan-
freund, A. S. Goldsmith, J. Schwartz, T. Ham-
lin, Film Curb, Wm. H. Chorosh, Geo. Cohen,
N. A. Bruce, Morning Telegraph, Henry Such-
man. J. Genell, M. Schwartz, W. A. Salmon,
Goldstein, D. Barhydt, I. M. Hirshbond, Max
Rudnick, Chas. Steiner, Harry Suchman,
Levy, B. Idson, Sam Sonin, J. M. Seider,
S. Rosenthal, Abe Peshkin, E. J. Haffer, Bill-
board, V. M. Trainor, S. E. Samuelson,
Frank O. Warren, Max Schwartz, Sontag, L.
Rosenthal, L. Schiflfman, B. Mancall, Reeland
Reviews, D. Oberlander, Edward J. Levy,
Max I. Katz, E. Jones, Howard Lesser, Kess-
ler, Joe Lee, J. Miley, Graphic, Lockwood,
Associated Press, Gallagher, Evening World,
Nickitas Dipson, Jules Michaels, Leon Ro-
senblatt, Crusher, Variety W. E. Clemence,
M. P. Today, B. Ressasy, M. J. O'Toole,
John Dillon, Edward Bimlierg, Samuel Fisher,
M. L. Fleischman, Samuel Kleinfeld, Clar-
ence Cohen, Maxwell Piatt, Chas. Hayman,
M. Bloom, Rudin, Jack Steinman, Ben
Sherman, Sam Schwartz, Marris Shahan, C.
Fisher, Chas. Moses, J. Horwitz, Chas.
Schwartz, Lee A. Ochs, J. Joelson, Frank
Gersten, L. Nichols, N. Y. Times, Rudolph
Sanders, B. Schindler, S. Varbarlow, B.
Grob, B. Knobel, William Stern. J. Golden,
Samuels, C. J. Levine, Max Felder, Al
Friedlander, E. Thornton Kelly, D. Sokloff,
Hyman Rachmil, Leon Greenfield, Leo
Brecher, Hanellin, J. Bruno, Al Suchman,
Irving Gerber, J. Kruleck, H. Goldblatt, J.
Nadel, William Salkin, G. Josephson, A. S.
Goldberg, J. Parascondola, M. D. Kann, Film
Daily, A. H. Eisenstadt, Fink, J. Ungerfeld,
J.' Star, E. R. Behrend, Brown, William At-
kin, S. S. Manheimer, H. Britwar, D. Seli-
koff, Mandel, L. Frisch, D. Keizerstein, L.
Blumenthal, Michalover, J, Crouch, City
News, L. Bolognino, P. Rosenson, S. Wein-
berg, William Brandt, Harry Brandt and
otheti. ■ »
Lichey New Herkimer Manager
Herkimer, N. Y. — Howard Lichey
has assumed management of the Lib-
erty, succeeding Manager Carkey,
who has been named a division man-
ager of tlie Schine chain.
Goldberg Firms Adds Fourth
Clarksville, Tenn. — Goldberg
Amusement Enterprises, with two
theaters here and one at Dickson, has
acquired the Dreamland at Guthrie,
Ky.
Are you turning a cold
shoulder on your church
and school, in avoiding
benefits and hook-ups
now and then? It's dan-
gerous business this, and
invites competition, if not
from the church and
school, from prospective
exhibts who can hand you
a licking with church and
school backing
Forbes Cast Opposite Lillian G
Culver City — Ralph Forbes is ]
lian Gish's leading man in "The ]
emy."
Community House for Stirling, 0
Sterling, Ont. — Ratepayers hi
voted in favor of a local picture tl
ater as a community enterprise. 1
by-law authorizes an expenditure
$19,000, the site being provided
the village. The vote on the by-1;
stood 225 in favor of the proje
while 60 voted against the underts
ing.
New Manager at Williamsport
Williamsport, Pa. — Gregory W.
Beck has been named manager of
the Keystone and Grand.
Another for Bloomingfelt Chain
Suisum, Cal. — Bloomingfelt Co.,
which operates a string of Coast
houses, has taken over the Arling-
ton.
Opposition Bought at Ft. Collins
Fort Collins, Colo. — Frank Fair-
child, Max Kohn and Gus Kohn, who
operate the Lyric, have taken over
the Empress. The house is closed
for remodeling.
Competition for Iron River, Wii
Eagle River, Wis. — A. L. and W
liam Robarge, operators of sevei
theaters in this section, have joini
with August LaRenzie of this ci
n forming the Eagle River Amus
ment Co., for the purpose of remo
eling a building into a motion pictu
theater, bringing competition to t)
city.
Morrison Continuing "Mats"
Jacksonville, Fla. — Manager Chs
lie Morrison continues to special!
on children matinees Saturday mor
ings at the Arcade. Last week's pr
gram was both unique and intere:
ing. These matinees are sponsor
by the Better Films Committee.
Testing Ogden License Law
Ogden — Theater owners here are
preparing to take action to test va-
lidity of the recently-enacted ordin-
ance licensing theaters and fixing
fees.
Principal Chain Plans Another
Santa Maria, Cal. — Principal The-
aters Corp., headed by Mike Rosen-
berg, is planning a $250,000 theater
here, as a link in the chain which
is to extend from Los Angeles to
San Francisco. The new company,
in which Sol Lesser is associated, in-
tends to devote its activities princi-
pally to small towns.
Lake Dislocates Shoulder
Hollywood — Arthur Lake dislo-
cated his shoulder during the filming
of "Drugstore Cowboy" for Uni-
versal, but has practically recovered.
Film Celebs at Jacksonville
Jacksonville, Fla. — William R;
dolph Hearst and a party of liter;
and picture friends paid a visit
Jacksonville via Hearst's yacht. Ch
lie Chaplin, Marion Davies, Ge
gette Cohan, George K. Arthur, H
lins Randolph, publisher of "The
lanta Georgian," and several oth
were in the party.
Eltabran Closes for Shorts |
Atlanta — Abe Heller, president
Producers Releasing Alliance,
contracted with Thomas A. Brai
president of Eltabran, to supply
this territory a series of Eddie (
don two-reel comedies, a series o
one-reel "Tid-Bit" and a series
12 natural color Fairy Tales.
Completing Ralston Script
Hollywood — Louise Long
Ethel Doherty are completing
script on "Heaven Help the W
ing Girl," the next starring vel
which Esther Ralston will make
Paramount.
Fabian Directing "U" Film
L^niversal City — Walter Fabian is
preparing to direct "Wolves of the
Range" for Universal.
Le Roy Directing Astor-Hughes
Hollywood — Merwyn Le Roy is
starting "No Place to Go," co-star-
ring Mary Astor and Lloyd Hughes
for Ffrst National.
Long Run House For St. Louis
St. Louis — The Grand Central
will be closed July 16 for repairs pre-
paratory to reopening in August as
an extended-run house. The seating
capacity is 1,750. Skouras Bros, oper-
ate it.
Schlank Starts Third
Hollywood — Morris R. Schlan!
gan production of his third Cre
feature, "Devil Dogs," a war con
drama. Fred Windemere is dirP<
Robert E. Cline, cameraman,
Buffington wrote the continuit>
includes A! Alt, Pauline Curli>
art Holmes, J. P. McGowan and
est Hilliard.
Harlan in "Tide Toreador]
Universal City — Otis Harlai '
been cast for an important ri
"Tide Toreador," starring Hooi
son for Universal, under direct :
Reaves Eason. Sally Rand h;
leading feminine role. SupportinJ
includes Duke Lee, Edward (|
Max Asher and Peewee Holm<(
^<» NEWSPAPER
y FILMDOM
AND WEEKLY
FILM DIGEST
I, XLI No. U
SIANDAXI JWW( 17. 1927
Price 25 Cents
mversOi
Active
The eastern studio field is far
from dormant. Important ac-
:ivities demonstrate that pro-
duction in the East will not be
abandoned. Keep in touch
mth this important production
leld through "In Eastern
>tudios," a regular Sunday
eature.
Brass Tacks
■^TO wading through a maze of details to get the news of the in-
■^ ^ dustry you want and need to know. THE FILM D.^ILY
policy of brevity but coverage gives you the news of the industry
WHILE IT IS NEWS, in concise though comprehensive form with
all bunk eliminated. Just another reason why THE FILM DAILY
enjoys
A Vrestige Unique in Its Field
Service
You probably find it difficult
to analyze carefully all the
types of equipment offered
you. Projectors, seats, scen-
ery, cooling systems, organs,
lighting, etc., present a wide
variety. Watch each Sunday
for analyses of the best the
market affordi in "Theater
Equipment and Management."
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Leatrice
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THE ANGEL O^
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By LENORE J. COFFEE I
M LEATRICE JOY LEATRICE JO
SELF
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A Breath-taking Drama from
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7>fe NEWSPAPER
o/'FILMDOM
AHDWEEKLY
FILM DIGEST
mtmm^
VOL. XLI No. 13
Sunday, July 17, 1927
Estabtishtd 1918
JOHN W. ALICOATE, Publisher
INDEX
PAGE
nO\\\ WITH OlhRHEAlh an editorial hy Maurice P. Kami ,?
F/XAXCIAL 4
EXPLOITOC.RAMS. Compiled by Jack Harrorver 5
llOU.Yli'OOD HAPPF.XIXGS. hy Harvey li. Gaiuman 5
r.ASTERX STVDIO XEWS. "A LITTLE FROM LOTS." 63' Ralph Wilk.. 7
REVIEWS OF THE XEWEST FEATURES, by Lilian W. Breiinan 8
DEVELOPMENTS IX PRESENTATIONS, by Charles F. Hynes 'i
FOREIGN MARKETS, by James P. Cunningham jn
THEATER EQVIPMEXT AND MANAGEMENT, by Michael L. Simmons.. 11
THE WEEK'S HEADLINES 12
AND THATS THAT, by Phil M. Daly 12
REVIEWS
B.-ICK TO GODS COUNTRY.. 8
GOOD AS GOLD 8
HEART OF MARYLAND 8
nx ZE BOULEVARD 8
RICH MEX'S SOXS 8
STREETS OF SORROW 8
W MODERN COMMANDMENTS 8
THUMBS DOWN 8
SHORT SUBJECTS 9
Some Nofeivorthy Recent Designs and Installations
ROXY THEATRE, N. Y. C.
NEW MADISON SQ. GARDEN,
N. Y. C.
FOX ACADEMY OF MUSIC, N.Y.C.
KEITH PALACE THEATRE, Colum-
bus, Ohio
WARMING
E. G. WOOLFOLK & CO., Inc.
15 West 38th Street
New York City
WOOLFOLK SERVICE
Is Available to Architects and prospective Theatre Builders desir-
ing to create and control given Air Conditions of Temperature,
Air Distribution and Humidity within the Theatre.
Woolfolk Engineers have years of experience in this field.
They Guarantee to Produce certain predetermined Results in
the Most Economical manner.
E. F. ALBEE THEATRE, Brooklyn,
N. Y.
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ZIEGFELD THEATRE, N. Y. C.
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Sunday, July 17, 1927
OF GREAT VALUE
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■
Covers
Everything
-*!•>-
A Mine
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FREE to
FILM DAILY
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or
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FILMDOM'S ENCYCLOPEDIA PUBLISHED BY
THE FILM DAILY
= |!|
iTHE
^<» NEWSPAPER
^yplLMDOM
AMOWEEKCr
FILH DIGEST
)L. XLI No. 13
Sunday, July 17, 1927
Price 25 Centi
lUITY PROCEEDS WITH
:OMPAIGIUT STUDIOS
lother Meeting Called
for Tuesday to Enlist
New Members
lollywood — Equity rapidly is re-
iting film players to its fold, and
work of organizing the studios
producing "very satisfactory re-
:s," according to Frank Gilmore,
cutive secretary of Equity, who is
:harge of the work,
purred by what they regard as a
)se shave" in the matter of salary
actions, which some still insist is
yet a closed incident, players are
king the protection Equity affords.
> meeting is to be held Tuesday,
ilar to the initial gathering held
rtly after announcement of the
sposed wage cut, and a number of
' players are expected to apply for
inbership.
'he initial meeting was attended
liround 700 players, with the play-
I (Continued on Page 12)
f H. Hoffman Supervising
I New Tiffany Product
;ollywood— M. H. Hoffman, vice-
Mdent of Tiffany is here on his
tMl rnission of co-operating with
various production units "help-
er instill that box office angle."
is a well known fact that the
and the West have many dif-
ces of opinion," Hoffman said,
production departments do not
/s get the selling angle. The
V departments often ask for
pijs impractical from the viewpoint
reduction. In a majority of
'S both are partly right and part-
rong."
Iinng his stay in California, Hoff-
a will supervise production of sev-
a features, including the first third
frnsion picture. He is not ex-
c,d to return east until some time
ten the fall.
Lasky Buys Ranch
Ulywood— Jesse L. Lasky has
iriiased a ranch site on Ventura
Iv. for $500,000. It will be used for
es.rns.
'Crmen" for Carthay Circle
L. Angeles — "The Lovers of Car-
en will follow "Seventh Heaven"
tl Carthay Circle.
Hays Unadvised
The Hays organization has
received no official communi-
cation from the T. O. C. C. re-
garding the latter's stand on
the first run situation in New
York City. Pending receipt of
such notification through the
usual channels, the Hays of-
fice will take no cognizance of
the resolutions adopted on
Thursday.
Sol Raives, T. O. C. C. pres-
ident said yesterday no moves
had been taken following the
meeting. At Tuesday's session
of the board of directors,
further developments are an-
ticipated.
Producers Holding Series of
iVleetings to Reduce Overhead
CONTRACT CHANGE NOT
fORMALLY REQUESTED
/ Proposed adjustment of the uni-
form contract, as outlined at Thurs-
day's meeting of the Theater Own-
er's Chamber of Commerce, has not
been submitted to the American Ar-
bitration Ass'n., J. Noble Draden,
secretary of the association, said yes-
terday.
Draden declined to comment on the
situation, pending formal request for
action by the association, but pointed
(Continued on Page 12)
MARY PICKEORD HOPES
EOR ECONOMY SOLUTION
Slash Called General Cure
Attempted for 111 of
Few Companies
Los Angeles — Wall Street is re-
sponsible for the attempted slash of
salaries at the studios, according to
Mary Pickford. The star-producer is
hopeful that present conferences un-
der way will provide a solution in the
situation caused by excessive produc-
tion costs.
"Mergers, and costly programs
placed some of the leading film com-
panies in precarious positions and be-
cause a few were sick, Wall Street
called for a general cure.
"Neither Mr. Fairbanks, my hus-
band, nor myself agreed to cut wages
at our studio. We did not think such
a measure was necessary. Bad pic-
tures, in which costly actors and ex-
pensive sets were used and which lat-
er turned into 'box office flops,' in my
estimation, have caused the real trou-
ble with the screen today."
Down With Overhead
Conferences Seek Way to
Cut Costs Without
Salary Slash
Los Angeles — Producers will con-
fer with players Monday in an effort
to work out ways and means to re-
duce production costs, without resort
to the ten per cent salary reduction,
recently announced, but soon after
rescinded by several companies.
Meanwhile, the proposed cut, so far
as a number of companies are con-
cerned, has been postponed only un-
til Aug. 1, but it is doubtful if the
general reduction ever will be at-
tempted.
Considerable secrecy shrouds a
meeting of producers and directors
held Thursday night behind closed
doors. This meeting ^so had for its
object the reduction oi studio over-
head. Directors were represented by
a committee of 20.
On Tuesday, the producers meet
with technicians for a similar pur-
pose, and hope the meetings will be
productive of practical suggestions
for effecting economy. All of the
conferences are sponsored by the
Academy of M. P. Arts and Sciences.
Producers are being represented at
the conferences by Cecil B. De Mille,
Wattcrson Rothacker, Jesse L. Las-
ky, Sol Wurtzel, Charles Christie and
Jack Warner.
THIS is the season of night conferences in Hollywood. Many
of the big names in the business are matching notes these
days. Old Man Overhead is in for a terrible drumming be-
fore the final curtain is drawn.
You can bank on this. For years money has been spent on
all sorts of ideas without anything like the mature consideration
that should mark the expenditure of large sums. It may be be-
cause this industry is now wearing long pants and views mat-
ters through the eyes of a gro\Vn-up. It may be that the bankers
who have a good deal to say about the conduct of many organi-
zations are planting the seeds of caution. Regardless of the con-
tributing causes, it is a fact that indiscriminate waste is on the
road to oblivion.
We venture to predict that many mistakes will be made be-
fore the final end is achieved. The errors in themselves will be
costly. There is no doubt that a wild dissipation of funds takes
place in studios. Duplication of efTort abounds on every lot. In
many plants employees fall over each other in the eflfort to get
(Continued on Page 4)
Film Board's Report Move
Flood Fund Benefits
The Minneapolis territory raised
$5,897.78 for the Mississippi Valley
flood sufferers. Distributors con-
tributed film jvith a rental value of
$1,2JJ.50.
The Detroit Film Board reports
receipts from theaters in that terri-
tory total $8191.63. Film contributed
by distributors was valued at $476.
In the Denver territory 52 theaters
raised $3,440.47. The value of gratis
film and advertising material donated
by exchanges was $1285.50.
The Seattle Film Board in a par-
tial report shows that 16 theaters
raised $2424.11.
May Re-Buy Story
The Cherepy Film Company is
negotiating with Paramount for the
screen rights to H. G. Wells' "The
War of the Worlds." which Arzen de
Cherepv sold to Paramount last year.
The Cherepy company will produce
"Creation" iti the East. It was writ-
ten by Maurus Joaki.
ii
'V
THE
■^Hk
PAILV
Sunday, July 17, 1927
Vol. XII No.13 Sunday, July 17, 1927 Price 25 Gents
mHN W. AllCOATE
Publistaei
Published daily except Saturday and holidays
at 1650 Broadway, New York N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D, Kann, Vice President
and Editor; Donald M. Mersereau, Treas-
urer, Business and Advertising Manager;
Ralph Wilk, Traveling Representative, En-
tered as second class matter May 21 1918,
It the post-office at New York, N. Y.
under the act of March 3. 1879. Terms
(Postage free) United States, outside of
Greater New York, $10.00 one year; 6
months, $5.00; 3 months, $3.00. Foreign,
$15.00 Subscribers should remit with order.
Address all communications to THE FILM
DAILY, 1650 Broadway, New York, N. Y.
Phone t\Tc\e: 4736 4737-4738-4739. Cable ad
dress: Filmday, New York. Hollywood,
California — Harvey E. Gausman, Ambassa-
dor Hotel: 'Phone Drexel 7000 and Wash
inKton 9794, London — Ernest W. Fredman,
The Film Renter, 58, Great Marlborough St.,
London, W. I., Paris — La Cinematographic
Franeaise, 5, Rue Saulnier.
Financial
Paramount, common, had the only note-
worthy sale in yesterday's market, turning
over 12,500 shares at no change in price.
Fox Theaters gained a fraction when 2300
shares changed hands. Eastman dropped a
point on a sale of 700. Apart from these
few, trade was sparse and quiet.
Quotations
High Low Close Sales
*Am. Seat. Vtc 47
*Am. Seat. Pfd 46
*Balaban & Katz 63>4
*Bal. & Katz Vtc liV'i
Eastman Kodak --164J< 164 164 700
•Film Inspect 3^
First Nafl. Pfd... 99J4 99/2 99>/2 100
Fox Film "A".... 58M 58/2 SS/j 500
Fox Theaters "A". 16^ 15H levi 2,300
Intern'l Project 10 ....
Loew's, Inc 52^ 52 52/8 500
"Metro-Gold. Pfd 25^4
♦M. P. Cap. Corp 8/2 ....
Pathe Exch. "A". 37 37 37 100
Paramount 100 98?^ 99 12,500
•Paramount, Pfd 117H
Paramount B'way. 99}4 ^^Vi 99/8 5
ttRoxy "A" 28/2 26/2
ttRoxy Units .... 32 28
ttRoxy Common . . 8 7
Skouras Bros 39 39 39 ....
**Stan. Co. of Am. 65?^ 65 65^
Trans-Lux Screen.. 5 54 5/8 5/8 300
Univ. Pict. Pfd... 993/i 99fi 9954 10
•Universal Pictures 31 ....
Warner Pictures.. I6/2 15^ 16 800
Warner Pict. "A". 23 ^ 23 23 200
• Last Prices Quoted t Bond Market
•* Philadelphia Market tt Bid and Ask
When you think of
INSURANCE
you are thinking of
S T E B B I N S
Specialists in Motion Picture
and Theatrical insurance for
the past twenty years
Arthur W. Stebbins & Co., Inc.
1540 Broadway N. Y. C.
Brirant 3040
Down With Overhead
(L'i/iitiiii<ed from Paye 3)
out of the other's way. Coordination of production effort — talked
about at length in this column on many occasions — is certain to
come. Not that the earning power of real box-office names will
be impaired. It won't. But you will find an end to situations where
a contract player at $1000 per week draws down a handsome salary
fifty- two weeks every year and works in two pictures during that
period.
This roaming through the clouds won't last much longer.
The industry is suffering from a very bad case of inflation.
What F BO Has Done
Here's a typical example of how the overhead bugaboo can
be chased right into the Pacific. At FBO, Bill Le Baron has
reduced the studio payroll by twenty-two per cent over last year
And FBO is making better pictures than ever before. He didn't
cut a single salary.
What he did do was this: He fired some. He coordinated the
efforts of the others. He eliminated overlapping duties. He ar-
ranged his production schedule so that all his writers and his
other production elements were kept working, not idling half of
their time away while decisions on story material were being"
made and unmade.
And, strange to say, the experiment has worked. Shooting
schedules were set and kept that way. In other words, the finan-
cial dribblings were done away with. Le Baron is quite modest
about the achievement. Rather than discourse at length on what
he has done for his company, he asks why can it not be done by
others?
We echo his query. Why?
Adolph Zukor said recently :
"I hold no misgivings about the situation abroad
insofar as it affects our business. Once again as always,
the public throughout the world will patronize good,
wholesome entertainment no matter what the source.
It makes no difference in what country or in what .par-
ticular company's studio pictures are turned out".
Ivlr. Zukor holds this to be a basic truth whether it concerns'
America or Europe. By and large, he is, of course, correct. But
whether this attitude will appease dissatisfied Europe remains
to be seen.
The resentment against America is still formidable over-
seas. The optimistic brethren lean toward the opinion that
the condition has been relieved. W^e hope so. -It must be remem-
bered that lurking far in the background, i^ the ever sensitive
question of national pride. Foreign cabinets understand the tre
mendous prestige which the screen holds in' the promotion of
commerce and in the dissemination of prestige. It should not be
difficult to appreciate how the ever proud England must feel when
in all of its widespread colonies, foreign pictures alone dominate
in its theaters.
The value of American motion pictures as a trade stimulus
has been more or less definitely analyzed. In Washington, the
realization is firmly rooted.
If America makes the problem purely one based on merit,
does it not seem sound to suggest concrete ways and means
whereby these foreign nationa — all important film customers of
ours — might rehabilitate or establish home production? Con-
cretely, we assert, not on paper. By acts and by deeds, rather
than iDy statements.
This nation, we are confident, will always top the world in
picture making. Foreign competition, if truly founded on merit,
will cause no worriment here. But if we sympathize and show it
by definite help, we place ourselves in a more kindly business
light before overseas territories. On them, it is well to remember,
we are dependent foi an imj)ortant percentage of our income.
KANN
Paramount Studio Reaches!
Summer Production Peak
Hdllywood — Willi 11 pictures in
various stages of production. Para-
mount has readied the peak of sum-
mer activity. A nuuilv.-r of the com-
panies are out on location, other units
are working on the stages; prints of
several features are in the cutting
and titling rooms. In addition, nine
more are slated to start in August
to be followed by seven in Septem-
ber.
Productions in work with leading
players and directors:
"Hula," starring Clara Bow, directed by
Victor Fleming; "Swim, Girl, Swim," Bebe
Daniels starred ; directed by Clarence Bad-
ger and Emil Jannings third production "Hit-
ting For Heaven.." Eddie Sutherland is di-
recting Esther Ralston in "Heaven Help the
Working Girl," Chester Conklin and George
Bancroft are co-featured in "Tell It to Sween-
ey." directed by Gregory La Cava.
Additional developments in Holly-
ivood studios ivill he found on page
6.
Jacobson Asks $50,000
Suit for $50,000 damages, which i
amount he alleges represents com- ,
missions due him, has been filed by
Lou Jacobson against the Morgan i
Lithograph Corp. Jacobson was sales
representativre for Richey, under a
contract which gave him ten per
cent of gross business he secured, the
complaint states. The Morgan firm
is defendant as successor to the
Richey company.
First National is a party to the suit, .
since Jacobson claims he held a lien
which made it compulsory for the j '
company to advise him of all money |;
ti;rned over to Morgan in payment |
for lithograph bills. Sullivan and, .
Cromwell, attorneys for Morgan |
could not be reached for a state- j.^
ment.
BROOKS
THE NAME YOU GO BY
WHEN YOU GO TO BUY
nmsc
GOWNS AND UNIFORMS
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ALSO 25.000 COSTUMES TO RENT=:
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1- r' — In Boston
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Also in
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Hollywood, Calijorts^
THE
nday, July 17, 1927
iS&an
DAILV
DAILY TIPS WHICH MEAN DOLLARS FOR SHOWMEN
"Casey at the Bat"
(Paramount)
)ffercd tlirougli tlie sports editor
the Statesman tickets to the mem-
of the Longhoru team in the
^^lor-Texas series who knocked in
winning run, and also for the
t home run each day. This offer
5 in force for three days — the same
ee days that the picture played. —
W. Ervvin, Majestic, Austin, Tex.
"The Collegians"
(Universal)
'ook advantage of a natural tie-up
;hat the name of the new Whippet
is called "Collegian." Secured
co-operation of the local Willys-
erland agency which transferred
of the cars from the showroom
»r to the lobby. The lobby was
fusely decorated with college pen-
its, banners and special signs. —
IS. J. Jones, Colonial, Harring-
g, Pa.
"Convoy"
(First Nafl)
^ recruiting officer was present at
times in the lobby and a large
le in center of lobby held various
;ulars describing the different
nches of the service. The recruit-
flag and the national colors were
played on the front of theater and
ither recruiting flag was hung in
! inside lobby. A set on the min-
|re stage in foyer depicted the bat-
scene with one battleship sink-
— H. P. Hof, Stratford, Pough-
psie, N. Y.
"Frisco Sally Levy"
(M-G-M)
large banner was painted with
active shamrocks and a cut-out
he star. The entire effect was
irarious colors and produced a
tiful effect. Hand lettered one-
ts were prepared, and a tie-up
e with one of the outstanding
Iry establishments of the city.
ous announcements were made
le Rotary and Lions Clubs. —
Yale, Okla.
"Hotel Imperial"
(Paramount)
irned lobby into resemblance of
tel lobby. It was furnished with
g rug, three floor lamps, and
reus chairs. Bags and luggage
piled up in one corner; each
marked "Incoming Drama,"
ills," "Pathos." Baby spots
vn on the display from the coii-
gave it a brilliant effect, espe-
r in the evening. A local fur-
e store provided all the furnish-
and the only cost to theater was
passes. — T. Y. Walker, Noble,
ston, Ala.
"The Love of Sunya"
(United Artists)
||n a contest for a hat design to
Swanson portrait. A two-col-
ad portraying a cut of Gloria
innounced the rules of the con-
irhich were: "Design a hat which
will be most becoming to the draw-
ing opposite. Use any and as many
colors as you choose. And then send
it to the I'ublix Rialto Theater." One
of the local millinery stores put up
the hat lor the tirst prize, and the
theater passed out twenty tickets for
the next best designs. — Montague
Salmon, Rialto, Macon, Ga.
"The Magicians"
(M-G-M)
Arrangements were made for four
drug stores to use their back bars for
special design. A small scenic effect
was placed with design. A special
card was placed in the Rexall Drug
Company's store with large question
mark and lettering as follows: "It's
Coming — Phone 1800." Cashier at
the theater was given instructions to
answer "The Magician" and then
hang up. This sunt created a great
deal of free publicity. — Jack Wilbern,
Palace, Duncan, Okla.
"Slide, Kelly, Slide"
(M-G-M)
Two boys were placed on the
streets in baseball uniform, with a
small banner on their backs announc-
ing picture and theater. At intervals
the boys would stop and play ball,
giving away Goldsmith baseballs. A
special hand-lettered banner, fifteen
feet long, was placed in the shadow
box. Seven one-sheet hand-lettered
shadow boxes were placed in foyer.
Stills of William Haines were also
posted around the theater entrance.
— Adelphos, Ardmore, Okla.
"The Unknown"
(M-G-M)
Hired a young man to distribute
cards; the man being attired in a
Spanish costume and wore a mask.
The young senor distributed the
cards five days in advance. On one
side was just the title of the picture,
"The Unknown" and the other side
read, "Lon Chaney^ — Rex." The boy
not only passed out the cards on the
streets, but also in stores, at dance
halls, and in front of theater at
nights. — H. S. Amos, Rex, Sumter,
S. C.
"Venus of Venice"
(First Nat'l)
LTsed animated miniature display in
lobby. The display depicted a Vene-
tian scene by moonlight. The back-
ground represented the sky with
moon and stars, and in front was a
cut-out of silhouette of lined build-
ings. In front of buildings was a
Venetian bridge stretching from one
side of the display to the other, with
two gondolas gliding back and forth.
Serpentine confetti was hung over
the entire display and the set was
illuminated from overhead with a
blue light. The gondolas were
mounted on a belt which traveled
across the display in front of the
bridge; the belt being concealed from
view.— Rov L. Smart, Rivoli, (yreen-
ville, S. C.
The Taj Mahal
A Tribute of Enduring Beauty
To a Beautiful Woman
The artistry of your productions is developed
to the most amazing extent by Consohdated's
scientific methods and their lasting beauty is
assured by our high quality of printing and
the expert personal supervision given to each
individual scene. Demand certified prints.
i^
HOLLYWOOD
HAPPENINGS
oypiLMDOM
ANDWEEKLY
FILM DIGEST
By
Harvey E. Qausman
Stein to Direct Goudal
Paul L. Stein, European director, recently
signed by the Pathe-De Mille studios, will
direct as his first picture, "The Forbidden
Woman," "Jetta Goudal's initial starring ve-
hicle on the 1927-28 program.
Carey Wilson on Script
Carey Wilson is writing continuity for
"Once There Was a Princess" which will
be a stellar vehicle for Billie Dove. Mort
Blumenstock is making the adaptation.
Sterling's Schedule
The first picture to be made for 1927-28
by Sterling will be "Stranded," and the set-
ond "Outcast Souls."
Richard Dix's Next
Richard Dix will play a dashing caballero
of the early California days in his next
starring vehicle for Paramount entitled, "The
Gay Defender" from an original by Grover
Jones. John F. Goodrich and Ray Harris
are preparing adaptation and continuity. Pro-
duction begins about Aug. 15.
Prepare Maynard Vehicle
Marion Jackson is putting the finishing
touches to a Ken Maynard vehicle, "The
Royal American," which Al Rogell will di-
rect and Charles R. Rogers produce.
"U.'s" New Chapter Play
Helen Foster has been selected to play the
lead opposite Jack Dougherty in the star's
new Universal chapter play, "Haunted Is-
land" which is going into production next
week under direction of Robert F. Hill.
Menjou's New Leading Lady
Shirely O'Hara, practically new to the
screen, has been signed by Jesse L. Lasky
as Adolphe Menjou's leading woman in his
next Paramount picture as yet untitled.
Adapting "Sailors' Wives"
Jack Kirkland is working on the adapta-
tion of "Sailors' Wives" from the Warner
Fabian novel. It will be a vehicle for the
Mary Astor-Lloyd Hughes combination.
"U" Police Picture
Principals are being selected at Universal
City for the police picture, "The Shield
of Honor," now going into production under
direction of Emory Johnson. Ralph Lewis
has the lead, with Dorothy Gulliver as chief
feminine support. Others already lined-up
are Nigel Barrie and William Bakewell.
Neal Burns Starts Work
Work is under way on "French Fried,"
the first of the Christie series featuring
Neal Burns, with Doris Dawson, Sid Smith,
and Buddy, the dog.
The Life of Los Angeles
Centers at the
Ambassador 's
Tamous
Cocoanut Grove
Special Nights Tues. and Sat.
College Night Every Friday
Adamson Busy on Scenarios
Ewart Adamson, scenarist, will have as
his next assignment, the writing of the con-
tinuity of "Thunder Mountain," for F B O.
Adamson's services this week are engaged in
the work of assisting Director Phil Carle,
who is filming Adamson's latest scenario,
"In A Moment of Temptation," at the F
B O studios.
Joan Crawford in "Business Wives"
Joan Crawford will be featured in Cos-
mopolitan's "Business Wives," to be filmed
soon at the M-G-M studio. The story is by
Winifred Van Duzer. The scenario is being
prepared by Marion Blackton and Llewellyn
Totman.
Paramount Starts Luden
Following completion of "Tell It to Sween-
ey," Jack Luden has started work in his
first Paramount starring vehicle, "Shootin'
Irons," a western. Sally Blane will play the
feminine lead. Richard Rosson is direct-
ing.
Pick Janet Gaynor Cast
Pauline Neiif has been cast in Janet Gay-
nor's first starring picture for Fox, "Two
Girls Wanted." Other members of the cast
are: Glenn Tryon, Ben Bard, Marie Mos-
qtiini, Joseph Cawthorne, Doris Lloyd, Alycf
Mills, William Tooker, and William Blet-
cher.
"The Noose" for Barthelmess
Bess Meredyth is preparing the continuity
for "The Noose," ne.xt Richard Barthelmess
picture, following "The Drop Kick" now in
work. "The Noose" is being adapted from
the play by Willard Mack and H. V. Van
Loan.
King Vidor's Plans
King Vidor, who has just returned from a
film location trip in the East getting back-
grounds for "The Crowd," is busy with the
final stages of this picture. He also is pre-
paring to start "The Big Ditch," a story
of the building of the Panama Canal.
Sills in "Burning Daylight"
Louis Stevens is preparing continuity for
"Burning Daylight," the Jack London novel
which will star Milton Sills.
"Beautiful But Dumb" Ready
Directory Frank Urson has completed cam-
era work on "Beautiful but Dumb," Vera
Reynolds' starring picture for Pathe-De Mille
studios, and is busy in the cutting room.
Pick Sills' Support
Two of the youngest of First National's
stock company players appear in "Hard
Boiled Haggerty," Milton Sills' latest star-
ring vehicle, which Wid Gunning is produc-
ing. They are Yola d'Avril and Lucien
Prival, German players. Charles Brabin is
directing the picture. Molly O'Day plays
the lead opposite the star, and Arthur Stone,
Mitchell Lewis and George Fawcett are in
support.
Complete Sierra Production
Shooting on "See You Later" which stars
Earle Douglas for Sierra Pictures, has been
completed by Director Frank Yaconello. The
cast included Maurice Costello, Barbara Lud-
dy, Wilson Hummel. Sherry Tansey, Jack
Grey, Bill Hasley, and others.
Glasor to Adapt "Louisiana" »
Barney Glasor has been signed by Al
Rockett to write adaptation and continuity
for "Louisiana," George Fitzmaurice produc-
tion based upon Edward Childs Carpenter's
play, "The Barber of New Orleans."
"Trail of '98" Half Finished
Clarence Brown, is a little more than
half way through "The Trail of '98," a 12-
reel picture based on Robert W. Service's
story of the Klondike gold rush.
Gotham Schedule
With the current Gotham Productions'
schedule cleaned up, work is well under way
for 1927-28.
Adelaide Heilbron Cast
Adelaide Heilbron's most recent assign-
ment is "No Place To Go," from Richard
Connell's story, "Isles of Romance," to be
produced by Henry Hobart with Mervyn
Leroy directing. Mary Astor and Lloyd
Hughes will have featured roles.
Van Dyke to Direct McCoy
W. S. Van Dyke will next direct Tim Mc-
Coy in a western story, much of which will
be shot in the Indian country of Wyoming.
Bess Meredyth Write Continuity
Bess Meredyth is writing the continuity
for "The Little Shepherd for Kingdom
Come," from the John Fox novel, which Ray
Rockett will produce with Richard Barthel-
mess in the stellar role.
Ince on Location
Ince's cast for his new F B O
"South Sea Love," is practically
with securing of Lee Shumway
the principal male role opposite
Patsy, Ruth Miller. With about 100 players
and technical assistants Ince is now in the
Santa Ana Canyon on the banks of the
Santa Ana river filming exterior tropical
scenes.
Ralph
picture,
complete
to play
Jeanette Meehan Writing Titles
Jeanette Porter Meehan, daughter of the
late Gene Stratton-Porter, is to write the
titles for the F B O's adaptation of the au-
thor's novel, "The Harvester."
"Tea for Three" Progressing
Robert Z. Leonard, who recently completed
the direction of "Adam and Evil," co-starring
feature comedy of Lew Cody and Aileen
Pringle, has started direction of the same
comedy team in "Tea for Three," the sec-
ond of four pictures the pair will appear in
for next season's release.
Debut of Phyllis Gibbs
Phyllis Gibbs, who won the title of Miss
Australasia in the Australasian Screen Star
Quest, will make her screen debut at the
Pathe-De Mille studios.
Pick Murray-Sidney Vehicle
Philip Bartholomae has been assigned to
prepare the continuity for a pictture, as yet
untitled, in which Charlie Murray and George
Sidney again will be teamed.
Johnny Hines' Next
C. C. Burr has selected "Home Made
by C. B. Carrington, for Johnny Hinii
to follow "White Pants Willie" on t
comedian's schedule.
Jack Duffy Slated
Jack Duffy of the Paramount-Chri!?!
comedies, will make his first starring b
for the new season with a cast includi
Gayle Lloyd, new Christie leading lady; V
ginia Sale. Babe London, Jimmie Harris
and Dorothy Vernon. Al Martin is titli;
"Hypnotist" to Start
Lon Chaney will have the part of a Sc
land Yard detective in his next M-G-M st
ring picture, "The Hypnotist," which i
Browning will direct from an original sto
Waldemar Young is putting the finish-
touches to the script.
Tremont Film
Laboratories
Will Open a
Most Modern and
Up-to-date Laboratory
In HOLLYWOOD
On or About
October 15
Harry Glickman Edward Horn
Pres. Treasurer
"IT CAN BE DONE'
^f*
Roy Del Ruth
DIRECTOR
Recent Releases
^^Across the Pacific**
^^Footloose Widows**
''Wolf*s Clothing**
^^The First Auto**
No'w Preparing
^^Ham and Eggs
at the Front**
Warner Brothers Pictures, Inc
•I
■ d^B TTb ■■■■■■■■■^^■d
WHAT'S GOING ON
AND WHO'S WHO
PROM STUDIO STAGES
AROUND NEW YORK
Eastern Studios
A WEEKLY DICB8T
OP SNAPPY ITEMS
COVERING EASTERN
PICTURE PRODUCTION
Burton King Starts Aug. 1
"Broadway Madness" will be the
first of the series of 12 pictures Bur-
ton King will direct for Excellent
Pictures. It will star Marguerite de
la Motte and will go into production
Aug. 1 at the Tec-Art Studios, Hol-
lywood. King left Friday for Holly-
wood, accompanied by Bernard Mc-
Eveety and Edna Hill, a cutter.
"Broadway Madness" was written
by Harry Chandlee. Gladys Hulette
will be starred in two of the produc-
tions for Excellent. While on the
Coast King will also make a series
for Pathe.
Boyd Unit at West Point
William Boyd and members of
"The West Pointer" unit arrived at
West Point Friday. Bessie Love will
play opposite Boyd, while other mem-
bers of the cast include Hugh Allan
and Walter Tennyson. Donald
Crisp will direct, with Peverell Mar-
ley, who was in charge of the pho-
tography on "The King of Kings,"
doing the camera work. Schuyler
Grey is production manager.
Brenon Unit to England
Herbert Brenon and members of
"Sorrell and Son" unit sailed Satur-
day on the Majestic for England,
where exteriors will be taken. The
principals include H. B. W'arner, Nils
Aster, Norman Trevor and Mary
Nolan. Ray Lissncr is the assistant
director, with Julian Boone-Fleming
in charge of the art work. James
Wong Howe and Leo Tover are the
cameramen.
De Titta With Fox News
Arthur de Titta. for several years
with Paramount, Fox and Robert T.
Kane, has joined the Fox News stafT.
JOSEPH C. BOYLE
Director
•BROADWAY NIGHTS'
(Robert T. Kane Prod«.)
FRANK ZUCKER
A. S. C.
Cinematographer
'Phones :
Wadsworth 5650
Wisconsin 0610
A Little from "Lots"
By RALPH WIUC
HAL iiOWE, the peppy press
agent, will leave this week for
the wide open spaces of Hollywood.
* * •
Florence Ryan, one of our best Park
Avenue bridge players, is giving
much attention to tennis and hopes to
riral Elizabeth Ryan. Florence's
bridge partner, Eleanor King, will
soon board the "choo choo" for Hol-
lywood.
* * *
Hamish McLaurin, at one
time press agent for the Ri-
alto, is doing much writing.
His book, "What About Af-
rica," is attracting attention.
^ ^: *
Joseph Shagrin, Youngs-
towrn exhibitor, who is a fa-
miliar figure along Broadway
and Hollywood Boulevard, is
in New York, booking shows
and pictures for his theater.
* * *
Fred H. Brutt, cameraman, is
back from an eventful trip to Pal-
estine, Africa, Turkey and Italy. He
was about to board the "Roma" at
Constantinople, when it was found
that his passport was minus a cer-
tain signature. On his trip, Fred
shot 12,000 feet of film for the Near
East College Association, which will
be used in a $15,000,000 fund-raising
campaign.
Bob Nesmith has returned
from Porto Rico, where he
made an industrial picture.
Bob is not doing any boosting
for the water to he had in
Porto Rico.
* * *
Gregory Kelly, who died re-
cently, appeared in "Manhat-
tan," and other pictures. His
work was excellent and he was
urged to continue before the
camera.
* * *
■Jack Meador, who was prominent
in the production of the Four Horse-
men of the Apocalypse," is turning
his attention to automobiles. He is
working on an important garage
proposition.
* * *
Thursday was a "red-let-
ter" day for Bill Mack of
Pathe. It marked his birth-
day, as well as his sixteenth
wedding anniversary.
* * *
Schuyler Grey and Walter Tenny-
son are holding a reunion at West
Point. Sriiuyler is production man-
3eer on "The West Pointer " while
Walter is one of the principals in the
("ast. Schuyler discovered Walter a
few years ago. before the latter went
to the Coast.
* * *
.Joseph King, former picture act-
or, has been made an honorary lieu-
tenant in the Detroit police depart-
ment. He is playing the detective
in the Detroit company of "Broad-
way."
* ti i^
Ivan Lebedeff, noted for his
finesse and poise, ivill be seeyi
in "An Angel from Broad-
way," his first picture under
his new contract with Cecil
B. De Mille.
* * *
Ernest Haller, Robert T.
Kane's chief cameraman, this
week will join the exodus to
Europe. He is to shoot exte-
riors for "Erench Dressing"
and "Man of the Moment," and
while abroad will also study
production methods in Ger-
man studios.
* * *
One of the charter tnem-
bers of the Hatless club is
Hunter Lovelace of the Tri-
angle Liquidation Co.
+ * *
George Bromley, one of the "Ski
U-Mah" football heroes at the Uni-
versity of Minnesota, is in New
York. He is now with the Univer-
sal Theaters.
* * *
AI Selig, former newspaper-
man, now with TifTany, is on
his vacation. He is recovering
from an infection of his leg.
:;; * *
Many stars tvill be around the
ringside next Thursday when Jack
Dempsey will try to make Jack
Sharkey see "stars." Tommy Meigh-
an and Tom Mix are among those
who plan to see the fight. Mervyn
Le Roy, the director, who intro-
duced Jack to Estelle Taylor, his
ivife, may also come East for the
battle. * * *
Our Passing Show. Jay
Packard at "Padlocks of
1927"; Hy Daab and Ray Mc-
Carthy talking of "the good
old days"; Niles Welch in the
Bond Building; George Brom-
ley cooling off at a subway
entrance.
* * *
Leo Tover, of "Sorrell and Son"
unit, arrived Thursday en route to
Europe, and lost no time in visit-
ing his old haunts. He visited with
Charles Levine. the cameraman, not
the flyer, Ted Pahle, Arthur de Tit-
ta and other members of the camera
colony. He sailed yesterday on his
first trip to Erope and will be en-
tertained on board by Ray Lissner.
the irrepressible assistant director
* * *
C. M. Kirk, the art director, is dis-
posing of his estate. "Sunnyhill," at
Huntington. Long Island. "Sunny-
hill" has much historical interest,
having been the home of Walt Whit-
man's grandparents. It is 110 years
old and in it was designed the first
model for the Singer sewing ma-
chine. Opposite "Sunnyhill" is the
birthplace of Walt Whitman.
IF YOU'RE LOOKING
FOR FACTS—
THE Piclure just voted the
BEST in France
FOR the year ("La Femme Nue")
WAS made in the
REX INGRAM CINE Studios.
THE biggest hit with the
BIGGEST sets yet shown
IN a British piclure
("ROSES OF PICARDY") was
MADE in the
REX INGRAM Cine Studios.
THE most famous desert
ROMANCE ever produced for
AMERICA ('The Garden of Allah")
was
MADE in the
REX INGRAM Cine Studios.
AMERICAN. English, French.
GERMAN and Italian directors
HAVE produced their pictures
ALL at one time in this
MILLION dollar Motion Picture
PLANT.
AND the money they saved
OVER home production
MADE a nice nest for
THEIR next big picture.
EUROPE'S greatest studios
ARE near every authentic
OLD world location
YOUR script might call for.
WHY not do your story on
THE exact locations and
GIVE your public honest value
ESPECIALLY since such honesty
COSTS about half what
FAKE sets do?
THIS /,y/ of reality is the
DIFFERENCE between just
ANOTHER picture and a
SMASHING Success.
YOUR story deserves it,
YOUR actors need it,
YOUR public demands it!
CABLE Metrorex, Nice,
OR write Harry Lachman,
REX INGRAM Cine-Studios,
NICE. France,
FOR any data and figures.
Hits Recently Made in Rex Ingram
Cine Studios, Nice, France
Mare Nostrum (Rex Ingram) American
The Nude Woman (Leonce Perret) French
Roses of Picardy (Maurice Elvey) English
Morgane La Sirene (Leonce Perret)) French
Passion Island (Manning Haynes) English
Unnamed U.F.A. Feature (Dr. Wolf) German
The Blind Ship (J. Guarino) French
L'EX Voto (Marcel L'Herbier) French
The Garden of Allah (Rex Ingram) American
Descriptive matter can he obtained from
D. M. Mersereau of Film Daily
c
i-
T
at
an
"11
i
1
"On Ze Boulevard"
M-G-M Length: 5482 ft.
COMEDY ROMANCE WITH
PARISIAN BACKGROUND
BOASTS OF FINE CAST
AND FAIRLY AMUSING
STORY.
Cast. . . .Lew Cody, a French wait-
er, who wins a lottery and has a
fine time spending his money. Fine
in the part. Renee Adoree pleasing
as the little waitress who scares off
a fortune hunter in the person of
Dorothy Sebastian. Roy D'Arcy
engineers the deal.
Story and Production .... Comedy
romance. Lew Cody and Renee
Adoree are pretty much the whole
show of "On Ze Boulevard." Cody
as the spendthrift waiter who mas-
querades as a Count after he wins a
lottery and Renee Adoree as his de-
voted little waitress-fiancee who
sees to it that he is fleeced by a
fortune hunter, manage to keep the
audience consistently amused. The
action isn't fast, but there is the
breezy French atmosphere and con-
siderable good comedy incident to
keep it moving. The best laughs are
derived from the various tricks em-
ployed by the little waitress to keep
the fortune hunting blonde from get-
ting her cloths on the count's roll.
Direction. .. .Harry Millarde; fair
Author F. Hugh Herbert-
Florence Ryerson.
Scenario Richard Schayer-
Scott Darling.
Photography Andre Barlatier;
good.
"Back to God's Country"
Universal-Jeivel Length: 5751 ft.
NORTHWOODS MELODRAMA
CONTAINS SPLENDID ACTION
AND PLEASING ROMANCE.
UNIQUE SITUATION IN CLI-
MAX PROVIDES STRONG
DRAMA.
Cast. .. .Renee Adoree a piquant
French miss who hates as fervently
as she loves. Robert Frazer her loy-
al sweetheart and Walter Long the
crafty sea captain villain. Mitchell
Lewis very good as the girl's father.
Others James Mason, Adolph Milar,
Flying Eagle.
Story and Production. .. .Melo-
drama. This has not the illogical,
overstressed melodramatic situations
that are so frequently a part of James
Oliver Curw'ood's Northwoods stor-
ies. "Back To God's Country" has
some corking fine situations that
dovetail neatly. There are also
dramatic moments of real merit. The
climax has been particularly well
handled by director Irvin Willat and
the sequence where the girl's father
is knocked from the deck by a loose
boom — the work of the villainous
captain — contains surprises in the
way of unusual treatment and de-
nouement. The picture will thor-
oughly thrill the average audience
and the presence of pretty Renee
Adoree makes it doubly attractive.
Direction Irvin Willat;
first rate.
Author Jas. Oliver Garwood
Scenario Ghas. Logue
Photography.... Geo. Robinson;
very good.
"Thumbs Down"
sterling Length: 4723 ft.
GOOD ENTERTAINMENT.
UNPRETENTIOUS BUT COM-
MANDS A DEGREE OF RE-
SPECT FOR ITS SINCERE
TREATMENT. HAPPY ENDING
WILL PLEASE THEM.
Cast. . . .Creighton Hale, the rich
lad who marries a "stenog" against
his society mother's wishes. Vera
Lewis first rate as the matron and
Lois Boyd an attractive daughter-in-
law. Wyndham Standing, the friend
of the family. Others, Helen Lee
Worthing and Scott Seaton.
Story and Production. . . .Dramatic
romance. Any audience will experi-
ence a certain degree of anxiety as
to the outcome of the story. It has
a natural suspense that is satisfied
by the ultimate climax which bal-
ances the scales and sends the young
hero and his bride into the fade-out
embrace. Just as it should be. The
story tells how a society matron
planned a marital match for her son
only to have her hopes blasted when
he walked in with a young stenog-
rapher as his bride. Follows the busi-
ness of making life miserable for the
girl who was not of their set and at-
tempts to bring about an estrange-
ment. This fails and in the end ev-
erybody is happy, including the
mother-in-law.
Direction Phil Rosen ; good
Author Gladys A. Johnson
Scenario Frances Guihan
Photography Herbert Kirk-
patrick; good.
Esther Ralston in
"Ten Modern
Commandments"
Paramount Length: 6497 ft.
JUST WHAT THEY LIKE.
STORY OF STAGE LIFE WITH
BACKSTAGE ATMOSPHERE
CERTAIN TO PLEASE. WELL
DIRECTED.
Cast Esther Ralston the stun-
ning blonde heroine who had the wo-
men in the audience gasping with her
luxurious costumes. Neil Hamilton
the handsome y)oung song writer,
Arthur Hoyt first rate as the besieg-
ed play producer. Others Romaine
Fielding, Jocelyn Lee, Roscoe Karns.
Story and Production. .. .Comedy
romance. Dorothy Arzner has turn-
ed out a genuinely fine entertainment i
in "Ten Modern Commandments."
It has box office elements of no
mean proportions and judging from i
the reception it got at the Paramount i
Theater the picture seems destined
for a merry trip around the ex- ■
changes of the country. They roared
continuously at the tragic plight of
the poor little play producer who '
hired a blonde "mama" to vamp him
as a means of ridding himself of the
star of his show. How she succeeds
makes for good amusement.
Direction Dorothy Arzner;
splendid.
Author Jack Lait
Scenario Doris Anderson-;
Paul Gangelon. j
Photography Alfred Gilks; '
excellent.
I
"Rich Men's Sons"
Columbia Length: 5854 ft.
DANDY AUDIENCE PIC-
TURE. GOOD STORY AND
FINE TREATMENT MAKE
THIS FIRST RATE ENTER-
TAINMENT. CROWD SEEMED
TO THOROUGHLY ENJOY IT.
Cast. .. .Ralph Graves acts and di-
rects this in fine style. Shirley Ma-
son the plucky miss who runs her
father's iron works. Splendid in the
part. Robert Cain the gentleman
scoundrel with the I. O. U's on the
factory. Others, George Fawcett,
Johnny Fox, Frances Raymond.
Story and Production .... Comedy
romance. Ralph Graves steps out as
star and director of "Rich Men's
Sons," a thoroughly admirable effort.
The picture gave every evidence of
pleasing a Broadway audience. It
has a corking good little story built
of romance and light comedy that
packs a genuinely effective lot of au-
dience appeal in its six reels. There
are many clever little directorial
touches that are worthy of far more
experienced megaphone wielders than
Graves. One bit where he walks out
on his lady love and returns by an-
other door in time to catch her with
outstretched arms is a pip. It landed
a fine laugh. Just a little idea but
it reflects imagination and clever
treatment. Good work.
Direction Ralph Graves;
promising.
Author Dorothy Howell
Scenario Same
Photography. .. .Norbert Brodin;
good.
Buck Jones in
"Good as Gold"
Fox Length: 4545 ft.
ACTION, THRILLS AND RO-
MANCE PROVIDE THE EN-
TERTAINMENT IN BUCK
JONES' LATEST, A VEHICLE
THAT SUITS THE STAR.
Cast.... Buck Jones plays in cow-
boy Jekyll and Hyde role: a survey-
or by day and a bandit by night.
Frances Lee the ever present girl in
the story. Charles K. French a
friendly sheriff and Carl Miller a
dude villain.
Story and Production. .. .Western,
"Good as Gold" has a full quota of
all the elements familiar to the west-
ern. The action is lively, the thrills
sure and the romance pleasing. The
story follows a moderate tempo for
the most part and the interest is ade-
quately sustained throughout. Buck's
night raiding activities wherein he
continually robs the payroll of the
Aztec mine make him famous as a
mysterious bandit. During the day
he plies the trade of a respectable'
surveyor. It develops that Buck
has been cheated out of the Aztec
mine when a kid and felt entitled to
the money from the mine now owned
by a pretty girl. Buck later saves
the girl from her tricky foreman
and at the fadeout they are partners.
Direction Scott Dunlap;
suitable.
Author Not credited
Scenario Jack Jungmeyer
Photography Reginald Lyons;
good.
"Streets of Sorrow"
Sofur-Film Prod.
Lenqth: About 9000 ft.
UNSUITED FOR THE AVER-
AGE AUDIENCE. FILM MIGHT
ORIGINALLY HAVE BEEN
BUT THE OBVIOUSLY-CUT
REMAINS MAKE FOR A BAD-
LY JUMBLED PICTURE.
Cast. .. .Greta Garbo, Asta Niel-
son, Einar Hanson and Werner
Kraus capable but their work is
greatly overshadowed by the pic-
ture's shortcomings. A long list of
players, unknown in this country, are
included in the cast.
Story and Production. .. .Drama.
Probably there was a picture here
but the evident mutilation of the cen-
sors has left but a scattered remnant
of a story which gives every indica-
tion of having served some high
flung sensations in its original form
The picture has suffered from severe
cutting. That is obvious. The re-
sult is an almost incoherent and in-
comprehensive series of scenes which
give but the vaguest idea of what it
is all about. There is the notorious
Greifer house and two of its vici
tims with their sad plights related
in the course of the development.
There are really two stories, one with
no bearing upon the other. The pro-
duction is poor, the atmosphere drab
and the tempo far too slow.
Direction G. W. Pabst;
hardly fair to judge.
Author Hugo Bettauer
Scenario Not Credited
Photography. . .Seeber and Oertel;
seldom good.
Dolores Costello in
"The Heart of Maryland"
Warner Bros. Length: 5868 /(.
POPULAR OLD TIME STAGE
PLAY MAKES EXCELLENT
SCREEN ENTERTAINMENT.
CIVIL WAR STORY STRONG
IN ROMANCE AND HEART IN-
TEREST.
Cast. .. .Dolores Costello, the pret-
ty Southern heroine in the role made
famous by Mrs. Leslie Carter. Car-
rol Nye, Charles Edward Bull, Er-
ville Alderson, Warner Richmond,
Jason Robards, Myrna Loy, Francis
Ford and many others all capable and
well suited.
Story and Production. . . .Dramatic
romance. Practically everyone, ev-
erywhere, is familiar with the old Be-
lasco stage play. This should be a
great asset to the exhibitor. The
story of the Southern girl who clung
to the tong of the bell to prevent it
from announcing that her lover had
escaped from prison, is well known.
The incident serves for a splendid
dramatic moment in the picture and
has been nicely handled. There are
the usual number of casualties but,
on the whole, the general aspect oi
war has not been stressed. The pro-
duction is good and the photography
splendid. Patriotic spirit dominates
the atmosphere and the old clash c
the North and the South smooth;
out to a happy union.
Direction Lloyd Bacon ; very
good
Author David Belasc(
Scenario C. Graham Bake
Photography Hal Mohr; excel
lent.
I
THE
Siin(_
July
1927
■^H
DAILV
Short Subjects
"Kid Tricks" — Juvenile
Educational
Biy Hoy Scotit^
Type of production. . . .2 reel comedy
The little man of the screen is
practically the whole show, but "Big
Boy" manages to hold llie interest
easily. His adventures concern a
visit to his dad, who has been sepa-
rated from his mother. With "Big
Bov ■ they have the appealing figure
to do it. But all they get out of it
is a lot of loose gags with no par-
ticular interest. Nlillions of mothers
would learn to idolize this wonder-
, kid it given human stories instead of
eags and slapstick.
"Night Owls" — Cameo
Educational
Parisian Capers
(Type of production. . . .1 reel comedy
It concerns the sprightly adven-
i s of Phil Dunham in Paris. Some
il gags are worked in which Phil
dentally seems to be a better
Iter than he really is. Dunham
ns to have real comedy sense, and
> well in a story that gives him
outstanding opportunities.
"With Will Rogers in London"
Pathe
The Traveler Cracks Wise
Type of production
1 reel novelty travelog
"You can always pick a bootlegger
out of a crowd of American tourists
ihe'll be the one that's sober" wheeze?
America's unofficial ambassador as ;
iStart to his introduction to London
Iwhich again he calls "John Bull's
ihome ofttce." In this fashion does
f>>e comedian attend excellent camera
ts of the points of interest in an
reviated tour of London. West
ster, the changing of the guards,
iland Yard, all are subject to the
tTensive wit of this humorist.
place, resulting in the modern Ai-
sop's observation: "It may be pain-
lUl to crack your head, but it never
hurts to crack a smile."
"Oh Taxi"
Stern Bros. — Universal
Action Without Let-Up
Type of production 2 reel coniedy
Sid Saylor has a chance to do his
stuff hilariously with an ancient ta.xi-
cab which he inherits. He collects
more misfortune than lares, but per-
severes in the hope of making good
for his sweetie. It ends up with «
wild ride for everyone concerned,
sweetie's papa bearing the brunt of
most of the mishaps, and Sid win-
ning the girl. A lively booking.
"Plain Jane"
Stern Bros. — Universal
Arcraye Fare
Type of production. . . .2 reel comedy
I'he stor>-. the action, incident and
acting take pretty much the line of
least resistance, without anything un-
usual in the line comedy, plot or hu
nior taking place. A conventional
theme, that of the ugly duckling
turning into a beautiful swan, with
not a single new thing added to leav-
en the going with an appearance ol
originality or newness. Neverthe-
less, the youth and atmosphere at-
tending proceedings, will undoubted-
ly find a welcome reception in some
quarters.
"Taking Punishment"
Interesting S umber
1 Type of production
I reel sport magazine
iGrantland Rice depicts the ^rugged
•games of sport where the participants
have to take it with a grin. Football,
wrestling, water polo and boxing fur-
nish the mediums. An interesting
- hiitrht is a flash of "La Savate,"
rnch sport in which feet as well as
hands are used. Paulino, the fight-
ing woodchopper from the Pyrenees,
:dds gusto to the scene. All told
• rugged, absorbing number.
"Riding High"
Fables— Pathe
Clever Animation
lype of production. . . .1 reel cartoon
The gagster has a good day in
his episode of old Al Falfa's troub
the first incident showing
ngthy Leonard, the long dog. giv-
iig a crew of mice an aerial ride af-
■er they have inflated him. Leonard
neezes. when a bird sprinkles him
\ith pepper, then deflates and falls
the ground, where Helen Hippo
-OS him for a skipping rope. Much
nore in the same gag vein takes
Four Mintz Subjects Completed
Four two reel novelty features in
the Mintz series of 10 Paramount
productions have been completed.
Three. "Elegy," "Fantasy" and
"Frenzy," are dramatic type; the
fourth, "A Short Tail," is a serio-
comic tale. Only the hands and feet
of the human actors are "shot," and
there are no sub-titles in the latter
subject.
Phipps Buys the Cozy Theater
Iron River, Mich. — Fred Phipps
has purchased the Cozy from W. H
Marolf. The theater has been re-
decorated and improved.
Alvey Brown Manages the Iris
Deadwood. S. D. — Alvey Brown is
manager of the Iris which has been
completely redecorated and remod-
eled.
Operating Thurman House
Ihurman, la. — Port Stephenson
and Walter Forney will manage the
Portel which opened recently.
Presentations
By CHARLES P. HYNES
Buys at Griswold, la.
Griswold, la. — P. H. Held has pur-
chased the Strand from S. Ireland
George Kyle Buys Another
Prescott, Wis. — George Kyle, own-
er of theaters at Spring \'alley. Mai-
den Rock and Downing, has added
the I. O. O. F. opera house to his
string.
How B'vvay Does It
Capitol
.\ fim- pre cntatiiiii luiniticr called "The
l.t-KciiJ lit Kill.iiiicy. ' which fits in with the
tcature. "Thr Callahaiis and the Murphy*. "
It is a poetical idea showing the leKeiid ol
the little girl lost in the fore,>ts of Killarncy
where she has l.een lured hy the Pied Piper.
She is capturcil Ijy the fairies and trail"
formed into a fairy herself. 1-ater the KiiiK '
foresters rescue her, and the Pied Pipe
restores her to a mortal. The pantomime is
heautifnlly done, closing with Sylvia Mil
ler sinyini; "Killarney" with the ensemhk-
appropriately posed. Preceding this is a
musical interlude with two pianists playing
"Minnetonka." Against a transparency haci.
.\Iarjorie Harcum sings the song. This is
followed by a solo dance to the accompai.
meiit of the two pianos. The overture i'^
from "The Merry Wives of Windsor," an'
the light numbers were well received. Th"
newsreel had a nice diversity of clips, ai
a Stern comedy and the M-("iM featurv
ftuddtd with laughs furnished one of th<
most cheerful and merry programs the Cap
itol has .staged this season.
Strand
Started ofT with a novelty in the form ot
"Post Card Frolics." showing a series ot
mammoth post cards from Holland, London
Spain, X'ienna and Paris respectively. These
were presented in turn, with the addres'
side showing. This slowly turned, revealing
tjroups representatives of the various coun
tries pose on the picture-side. The Holland
scene showed a group of girls and boys ii
wooden shoes. They step down for theii
native clog dance. Dances of the variou?
countries are introduced in this manner. Th(
final is Paris, which is shown as a pin
envelope. The flaps open, revealing a grou]
of girls posed on steps of pedestal. Afte
the girls come down for their dance routine.
The specialty was Jan (Earlier and his Victor
Recording Orchestra in their first Broadway
appearance. They put up a great brand ot
peppy music and some fine comedy bits.
They were dressed in flannel trousers and
maroon coats. Garber gave many of the
l)aiulsnien a chance to do individual stuff,
all with a comedy angle. The trombone
player was the heavy comedy, singing a
"wop" song that called for an encore. Fin
ished with some swift jazz routine.
Paramount
This marks Paul Whiteman's sixth and las,
week, and he sure had them lined up a
week. He is entitled to credit for the draw
for outside of a fair feature and a rev *
featuring the winners of the Publix 0]i
portunity Contest, he and his hand wer^
the show. His offering was "Ali Bada.'
and his orchestra were all dolled up in
Oriental costumes, with a bevy of girls in
georgeous ostrich plumes adding lots of color,
Helen ^'orke did an operatic bit, and Mrs,
Paul Whiteman, known on the stage as
X'anda Hoff. did a fine stepping routine with
an Oriental flavor. The three comedy boys
with their little white pianos supplied th<
comedy. The band played "When Day i
Done' 'and "Clap Hands," the best of theii
several otTerings, .Xt the windup Whitemai
was in the jiit leading the combined orches-
tra and band, with a grand scenic smasl
showing Ali Bala in his harem with hi
many beautiful wives. It was finely staged
this bit, and Frank Cambria takes the credit
For their first aiipcarance, the "Young Am-
erica" revue of the prize winners from the
various cities justified their choice in the
Publix Contest. Rose Colgan, who was Miss
Xew York, was featured. Most of the 16
girls were called upon for their specialty,
and some surprising talent was uncovered.
Crawford at the console had a mixed pro-
gram, and the feature, "Ten Modem Com
mandments" wound up a lot of real enter
tainment.
Ill 111 fore . I SLtiK- is the background, an.
Ihri.ughout the act small lights reprcsentiii^
lircllies flash intermittently from the depthi
of the forest. The effect was one of the
Iwst that Koxy has yet produced. Gambarelli
did the "lost girl in the woods" act, sup-
ported by the ballet in green costumes. !.•
the rear were the choial, and they carried
the refrain of the (ilow-Worm song, and at
the conclusion flashed tiny lights that lit u).
their features. (ircaf effect. "Espana" wa
the big splurge, a colorful offering showing
the square in a Spanish town, with the mer.
and Women at a festival. The male chorus,
a group of troubadours and the ballet all had
their innings. The outstanding hit was a
"Carmen" dance that was full of punch. One
of the divertissements that scored almost af
strong as the "(jlow-Worm" was an immens ■
led-shaded lamp against black curtains, show
ing three Egyptian dance-girls seemingly
painted on the sade. These silhoutte figure
came to life and did a graceful dance num
ber. Contrasted with tliese light bits wa>
the "Song of the Siberian Prisoners," with
the Russian Cathedral Choir chanting ;
mournful number against a bleak Siberiai
background. There was also a ballet num
ber, the oruan prelude and news weekly.
Roxy
Ran over two hours, with an elaborate
stage pre-entation "Espana" and four other
stage oflferincs. besides regular features. The
outstanding bit was "The Cdcnv-Worm," with
Lincke's song providing the theme. A beau
Tiffany Plans Milwaukee Branch
Milwaukee — Tiffany contemplate;
opening an exchange here. M. H,
Hofifman, vice-president, and Ed. J
Smith, general sales manager, were
here arranging matters.
Ludwig Remodeling House
Milwaukee — Sam Ludwig, owner
of the Columbia, Tenth and Walnui
Sts., has announced a remodeling
program for the theater which will
cost around $16,000. Ludwig whc
owns several other theaters about
Milwaukee, has just purchased the
State, Hartford, Wis., and will re-
model before reopening it under his
new policy. Leach and Chritianson
were former owners.
Standard
VAUDEVILLE
for Motion Plcfttre PreseDtalioD
The FALLY MARKU8
VAUDEVILLE AGENCY
Lackawanna 7876
1579 BROADWAY, NEW YORK CITY
ARTHUR SPIZZI
AGENCY, INC.
Booking the Better Picture
Theatres
Attractions and Presentatioiu
1560 Broadway New York
Bryant 0967-8
AMALGAMATED
VAUDEVILLE AGENCY
Attractions for
Picture Theatres
Standard Vaudeville Acts
1600 Broadway, New York City
Phone Penn. 3580
tatamm^
10
DAILY
Sunday, July 17, 1927
RAPID STRIDES ARE BEING
MADE IN THE FOREIGN
FIELD. KEEP POSTED
THROUGH "FOREIGN
MARKETS"
Foreign Markets
NEWS FLASHES FROM FILM
CENTERS ALL OVER THE
GLOBE: MELBOURNE,
LONDON, BERLIN,
PARIS
— ■ — —
RUSSIAN TRADE MARKED
*6Y INTERNAL DISCORDS
London — Investigation of the in-
dustry in Russia is being undertaken
by a special correspondent of "The
Cinema" of London, who throws a
lot of light on the present demor-
aHzed condition of the business.
Among other things, he states:
"For a long time the people who have
the real interests of Russian film production
at heart have known that all was not well
with the industry in thisi country. The
genuine artists were unemployed while in-
competent members of the Communist Party
— ^destitute of film knowledge or art — were
engaged as directors, managers, and 'stars.'
"The film world in Russia is divided
against itself. There are two distinct parties
of film directorates. The one (the official
party) is composed of the pro-Russian group,
which styles every foreign production as 'non-
sense,' and regards anything 'nice' on the
screen as 'bourgeois.' They believe the Rus-
sian public are still longing to see pictures
of the revolution, the civil war, and of the
life of workers and peasants — in a word,
continuous propaganda.
"The intelligent class, and even the work-
ers in the big cities, repudiate this cam-
paign, and prefer foreign films from Am-
erica and France. Their attitude is that of
most of the cinema publics in every country.
After a hard day's work they want to see
something novel and interesting, with a story
that takes them away from thoughts of the
agony of their own history.
"Needless to say, the desires of this class
are not acceded to by the official film people.
Very seldom does a foreign film appear on the
screen ; the cinemas are full of Russian pro-
ductions, which have, as their sole end,
political propaganda."
Polish "Expo" to Build
Up Interest in Pictures
Warsaw — Preparations are actively under
way for the joint Exposition of Photography
and Cinematography, under the auspices of
. the Polish Association of Film Industries
and the Polish Photographic Society. Pro-
fessor Bartel, the Vice-Premier of Poland,
will give his patronage.
The exposition is designed to promote in-
terest in pictures on the part of the public,
and to show theater owners the latest ap-
pliances for modem theaters.
W. Dzierzawski, former consul in Sweden,
and president of the Bank of Merchants and
Industries in Warsaw, is at the head of the
enterprise.
The exposition will be held from Sept. 8
until Oct. 3. Its business office is Polish
Photo Cinematographic Exposition, Warsaw,
Poland, Kreydtowa 1-4.
Select Joan for French Picture
Paris — Great national interest has been
aroused by a competition held to select the
most suitable French girl to portray the part
of Joan of Arc. The picture is to be made
by Marco de Gastyne for Natans, from a
scenario by Jean-Jose Frappa, on the life
of the national heroine. The final choice
fell upon Simone Genevoix, who has been
acting since she was four.
Lang Forms Own Unit
Berlin — 'Fritz Lang, director of "Metrop-
olis," is not going to America, but instead
has formed hi? own company with produc-
tion to start in August. Thea von Harbou,
his wife, will continue to write his scenarios.
Ufa will distribute.
Fanamet Loss S85,000
Berlin — Eighty-five thousand
dollars was losr by Fanamet,
l2.uropean distnbutmg organ-
ization of Paramount, tirst
National and M-G-M, during
Its hrst fiscal year. The firm
is capitalized at 1 150,000.
Free Show Evil Now Faces
Exhibitors in England
London — Accordmg to G. A. Atkinson in
the "Daily Kxpress, ' Knglish exhibitors are
taced with the problem of nghting free shows.
At the imperial Institute in South Kensing-
ton, tree shows are being given twice a
day. liritish industrial i^iims, co-operating
with the London County Council have been
insti-umental in launching this movement
which IS in direct competition with regular
exhibitors.
Six hundred films are declared to be avail-
able. A second demonstration of this type
ot picture will be held shortly in Ivingsway
Hail. The federation of British Industries
is interested in the movement. The "Daily
jLxpress ' points out that many local coun-
cils, churcnes, missions and welfare organiza-
tions have discovered that there is money
to be made in showing educational films
and are seriously considering the establish-
ment of municipal theater for profit. Atkin-
son suggests as a way out for the exhibitor
to coniLiine educational films with the regular
theater programs and in this manner make
special performances of educationals unneces-
sary.
Canadian Epic Planned
Quebec — Robert T. Kane has been con-
ferring with Canadian officials concerning
a production dealing with the history of
Canada, in which the storming of Quebec
and the death of General Wolff on the
Heights of Abraham will form one of the
episodes. It is understood the picture will
be produced with the full co-operation of
the Canadian military authorities. Historical
experts will prepare the scenario.
Venezuela Subsidizes
Washington Bureau of THE FILM DAIL
Washington — The Venezuelan Government
has approved a scenario depicting the life of
Bolivar, the South American George Wash
ington, which has been written by former
Ecuadorian Minister of War Pinto-Roco, ac-
cording to advices from William C. Cook,
American Minister to Venezuela, made public
by the Department of Commerce. Pinto-
Roco has been given financial aid by the
Government for the production, following a
favorable report of a committee to which
the scenario was submitted.
Turks Plan Monopoly
Constantinople — Plans have been definitely
launched to create a monopoly in national
production under Government control. The
Cabinet Council has given its consent to a
scheme which is now being considered by the
Minister of Education to launch the picture
monopoly.
This supervisory organization will insist
that all pictures shown throughout Turkey
be of high mora! tone and are in keeping
with the social and educational requirements
of the country. It is also expected that a
Turkish production unit will be formed.
EUROPEAN DIRECTORS
MAY fORM A COMBINE
Berlin — Steps are under way by the lead
iiig directors of Germany, Austria, Hungary
Czechoslovakia and other Continental coun
tries to popularize European films, and tc
this end a meeting has already been heh
here.
Organized by the Deutsche Lichtspeil Syn
dikat, the creation of a European syndicati
is planned. Amongst the visitors invited wa
Charles Delac, of the Chambre Syndicah
Francaise de la Cinematographic, whose ain
it has been for years to create union ii
European production.
What the outcome will be is undetermined
but It appears to some that Germany is raak
ing every effort to rid herself of foreigi
interference. It is hoped in the above-men
tioned countries that unity with French an.
other European countries will result in th
formation of a commercial block, to protect
European interests against foreign.
Bach to Visit
London — William A. Bach, sales manager
of First National in England, sails for New
York on the George Washington on July 27
for a short stay in that city and in Toronto
where he formerly handled his company's
sales.
Films to Combat Cancer
London — Through films it has become pos-
sible for surgeons to secure an accurate rec-
ord of the growth of cancer cells. This
is held to be an important factor in study-
ing preventive measures.
Plan League of Nations Picture
Paris — A film is to be made shortly in
France, dealing with The League of Na-
tions.^ It will be called The Men of Good
Will." The scenario is being written by
Henry Dupuy-Mazuel, and the producer will
be liaymond Bernard.
Frown on French Week
Paris — Efforts are being made to establish
a National Film Week during which only
French films will be shown. Opposition
arguments are being advanced by those who
claim that there are not sufficient French
films. Exhibitors are not taking to the idea
with any enthusiasm. The big pictures right
now are "The Big Parade," "Ben Hur," "The
Wrath of the Gods," "The Spanish Dancer,"
and other Negri films. Tom Mix and Harold
Lloyd are immensely popular.
Sterling Distribution in Brazil
Sterling has arranged with Max Glucksman
for distribution of three productions in the
Brazilian territory. The pictures are "Closed
Gates," "She's My Baby," and "Thumbs
Down."
GERMANY SEEKS TO CUT
TAXES AND AGE EIMITI
Berlin — At a meeting of the leaders of all!
branches of the industry held recently it
was decided to petition the Government to
exempt from taxation all tickets sold at twol
marks or less, and to limit the tax on tick-(
ets sold for more than two marks to 10 per
cent.
At the same time a resolution was passed
to make an additional effort to have a pre-j
vious petition which was submitted to thq
Government and which had as its object
the fi.xing of the age limit for juniors re*
duced from 18 years to 16 years, passed.
It is believed very doubtful here thai
either of these petitions will be favorablj
acted on. It is the consensus of opinion
that the opposition is too great to overcomej
Suggests Chair for Production
Sydney — Suggestion to establish a chair ir
Australian universities to teach productior
methods has been made by Dr. Brooke Nich
oils, who for two years was member of th«l
Dept. of Visual instruction at California uni
versity.
Lack of Theaters in Paris
Paris — Added to the disabilities caused b]
the lack of stars, the French industry no«
suffers from an insufficiency of picture houses
This situation is made even worse by the fac
that recently there has been a large numbei
of "revivals" in Paris with consequent set
ting back of new French pictures.
RICHMOUNT PICTURES, Inc.
723 7th Avenue New York City
D. J. MOUNTAN, Pro.
Exclusive foreign represen-
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Corporation and other lead-
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Cable Address: RICHPICSOC, Paris
Cable Adress: DEEJAY, London
Cable Address: RICHPIC. N. T.
Exporting only the best in
Motion Pictures
Capital Production Exporting Co.
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WILLIAM M. PIZOR, President
Cable Address
Pizorfilms
announces
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starring
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Exporting ''Productions of Merit" only
THE
Sunday, July 17, 1927
■cBtl
DAILV
11
Theater Equipment and Management
By MICHAEL L. SiklUONS
■ NEW "TALKING" SIGN
mim BY NATIONAL
A new departure in theater sign
lighting is claimed for the Longsigri,
a sign that apparently does every-
thing but utter words and syllables.
The Longsign, it is claimed, increas-
es the value of theater advertising
many times over, as with it, the an-
nouncement of the entire program
for a week, or any period desired
can be made. No limit is placed on
the message to be displayed.
The operating principle of the
sign is this: A narrow tape on which
the wording is stenciled travels
through the mechanism of the sign
and the perforations in the type form
electrical contacts which transmit to
a bank of electric lights any message
desired, and which moves at right
angles.
The Longsign is the invention of
John E. Long, of Multnomah, Ore-
gon, and is now being manufactured
in three sizes four and six-foot
lengths for interior display, and ten-
foot lengths for use on theater mar-
quees by the Longsign Corporation
of Dayton.
The National Theater Supply Co.
has assumed territorial distribution
of Longsigns and the information is
given out by National officials that
the price will be within reach of al!
Pt, I exhibitors for all classes of houses.
[ji, I The Longsign will be on demonstra-
tion shortly in all of National's
stores.
Heavy Demand for Arctic Nu-Air
Atlanta — There is a continued
heavy demand for cooling and venti-
lating systems in the South, as evi-
denced by the report this week of
installations of Arctic Nu-Air plants,
made by Fred \V. Young, sales man-
ager of the local branch. Twenty-
eight recent orders were placed in
the following houses:
Mildred, Barnesville. Ga. ; Davishoro, Davis
boro, Ga.; Colonial, Jasper, Ala. ; Mays, Mont
gomery, Ala.; Monnier, Greensboro, Ala.;
Wterion, Milan, Tenn. ; Scout, Minden, La. ;
biling. Luling, La.: New Columbia, Boga-
ilua, La.; Arcade. Patterson, La.; Movie, Vi-
tSan, La.; Weddington, Pikeville, Ky.; Ken-
— ' itwky, Madisonville, Ky. ; Lincoln, Louisville,
Ky.; Virginia. Hazard, Ky. ; Star, Pem-
broke, Va.; RiaIto,Roanoke, Va. ; Isis, Lynch-
burg. Va., two; Majestic. Danville, Va.;
Hester's, Danville, Va., four; Grand, Salem,
Va. ; Globe, Richmond, Va. ; Masonic, Clif-
ton Forge, Va. ; and U. S. Government The-
ater, Hampton. Va.
Pi»
I l«
Install $10,000 Wurlitzer
Oxford, Pa. — A Wurlitzer organ,
equipped with traps, bells and other
features that enable the operator to
produce almost perfect orchestral
conditions, has been installed in the
Oxford, a house belonging to the
East Coast Theaters unit. The in-
strument costs $10,000.
Rayon silk is used for the first time as a curtain ,at the Roxy. It is
manufactured by the Du Pont Co., Buffalo, and is knowri to the trade
as Larnse. It allows for many color combinations.
The Building and Installing of Page Organs
By E. A. WILLIAMS
President, Page Organ Co.
Pipe organs as nearly everyone
knows have been built for hundreds
and hundreds of years for churches
and cathedral use but it is only with-
in the last comparatively few years
that the use of pipe organs has spread
to theaters and, of course, the great-
est demand for pipe organs in the-
aters has come since the advent of
the motion picture.
Page orchestral organs are built
in all sizes to fit the needs of each
theater and to the layman not fa-
miliar with the construction of an
organ, it probably would appear sur-
prising were he to follow and see the
liuilding of a complete organ from
the time it is laid out on paper un-
til it is installed in a theater. The
mtiltiplicity of parts and the care
and diligence with which each part
is inspected at various stages through
the manufacture of the Page Organ
would be amazing to him.
Page Organs are built with the
one end in view, that of giving to
the customer, the best possible organ
and to that end careful inspection
and installation must be paramount.
The Page Duplex Two-Manual or-
chestral organs which can be played
hv hand or with the use of ordinary
88-note piano rolls, thereby insuring
the theater owner pipe organ music
at all times, has solved the question
of what shall be done when the reg-
ular organist is away or indisposed
because the rolls can be played with
complete expression and control,
thereby making it. with the proper
operator, practically impossible to
tell the difference. It will be rec-
ognized instantly that the manufac-
ture of a combined organ of this
kind must have, in every phase of
its construction the same careful in-
spection as all organs built, either
for theater or church, by the Page
Organ Co.
Sell Three Supreme Systems
C. K. Goss and T. R. Hopkins,
representatives of the Supreme Ven-
tilating System, report the sale of
three of their systems to Mrs. F
W. Liggett, of McRae, Ga., for her
theaters at Hawkinsville, Cochran
and Eastman, Ga., one to the Ritz.
Tifton, Ga. and one in Commerce.
Ga.
New Cooling System for $1000
Walsenburgh, Sol. — Mike Zalesny,
manager of the Rialto, states that
the new cooling system, costing only
$1000, changes the air in the theater
every 20 minutes, the three fans in
the system having a capacity of 30,-
000 cubic feet of air each minute.
New Equipment for Royal
Findlay, O. — Extensive improve-
ments for the new Royal have been
started, which when completed will
bring a new Wurlitzer Hope-Jones
organ and a frigid air cooling system
to the house. The seating capacity
will be increased.
Decorate Sharon House
Sharon, Pa. — Workmen are com-
pleting the decoration of the front of
the Colonial, which has been trim-
med in green, selected as an appro-
priate color for rural surroundings.
SERIOUS NEED OE
EMERGENCY LIGHTING
Speaking of the havoc that can be
wrought during periods of "light
failures" and citing such specific in-
stances as the Chicago Iroquois fire,
the recent storms in Florida and the
more distant San Francisco disasters.
Roth Bros. & Co., a Chicago elec-
trical machinery manufacturing firm,
points out the extreme efficacy of
its systems which furnish power
when the normal power fails.
The company states:
"Emergency lighting is the estab-
lished thing in moving picture houses
todaj-. Emergency lighting by elec-
tricity, from a source independent of
the regular circuit is being adopted
by the better class theaters.
"Emergency lightifig, while par-
ticularly necessary to the motion pic-
ture theater, where panic is so great-
ly feared, is gradually being spread
to all public buildings, especially hos-
pitals. There have been many tragic
tales of disaster due to failure of light
during storm and fire, especially in
the past six months.
"Use of electricity for emergency
lighting has always presented many
difficulties, and was not practicable
until recent developments made the
equipment dependable.
The latest equipment, approved
by the Chicago City Inspection De-
partment, which has the most rigid
code of any in the country. Board
of Fire Underwriters of the Pacific
and by the legislatures of several
states, including Pennsylvania, has
been produced by Roth Bros. & Co.
"In addition to providing a source
of electricity for lighting exists, it
can easily be arranged so as to al-
low the projection machine to con-
tinue in operation should the normal
oower fail."
QUALITY PRINTS
Titles an"3 Negative developing
Release Printing
U. S. Film Laboratories, Inc
Hudson Heights, N. J.
Paliiade* 3678
If You Are in the
Market for Any Kind of
MOTION PICTURE
APPARATUS
CONSULT USAND SA^B
MONEY
SEND »OR OUR PRICF LIST
U/iuoacHBys
▼▼no West 32'^St.Neu. Vork.N.y.^^
[
Phone Panna. 0330
Motion Picture Deoartni^nt
U. S. and Canada Agents for Debrl*
^m\
THE
12
Sunday, July 17, 1927
Week's Headlines
Monday
Conspiracy to monopolize industry charged
to Paramount, Adolph Zukor and Jesse L.
Lasky ; ordered to cease alleged tactics,
block booking and acquisition ol theaters
for coercion.
H. W. Hodkinson denies report he will pro
duce for women'* clubs.
Loew de luxe houses to play Publix presen-
tations; deal indicates closer working ar-
rangement and abandonment of Publix
Greater New York building campaign.
Tuesday
Paramount to appeal decision of trade com-
mission ; R. F. Woodhull sees benefit to ex-
hibitors in verdict.
Justice department denies report widespread
investigation of industry is under way.
Hearings on in Wesco anti-trust law case.
Theaters victorious as operators at Loew's
Memphis houses return to work at old
scale.
Wednesday
Paramount not planning any change in sales
policies at present, Adolph Zukor announces
following meeting of board of directors.
Sales readjustments as result of Federal Trade
Commission decision predicted by W. A.
StefTes.
Thursday
Federal Trade Commission seeks to ban all
block booking; distributors asked to attend
meeting to declare system unfair.
Court action by commission seen if Para-
mount refuses to comply wtih commission's
decision.
Publix adopting "Paul Ash policy" over cir-
cuit.
Friday
T.O.C.C. threatens court action unless dis-
tributors allocate product ; association to
walk out on arbitration unless contract is
revised.
Pathe-P. D. C. exchanges being merged
rapidly.
Northwest continues war on bicycler; two
draw fines.
"The Big Parade" opening at Cleveland July
17 for first pop price rtin.
Less Weir named head of Western division
for Pathe-De Mille product.
John Gilbert may quit films or form own
company on account of differences over
stories, Los Angeles newspaper reports.
Saturday
Equity proceeds with recruiting campaign at
studios.
Producers holding meetings to cut distribu-
tion costs.
T.O.C.C.'s proposed contract adjustment not
yet offered to arbitration society.
Mary Pickford hopeful salary slash problem
will be solved.
M. H. Hoffman supervising new Tiffany
product.
Albany Board Outing Aug. 8
Albany, N. Y. — The Film Board
will hold its annual outing Aug. f
at Luther's Sulphur Spring Hotel.
Saratoga Lake, instead of at Bab
cock's Lake. The former place i;
considered not accessible. Jack
Krause, Tif¥any manager and chair-
man of the committee of arrange
ments is engaged in preparing many
novel features. Exchange managers
and salesmen will compete in a base-
ball game, while there will be a local
race with IS contestants.
Charles Rose Recovered
Albany, N. Y. — Charles Rose, gen-
eral manager of the Smalley chain
who has been seriously ill for several
weeks has recovered and resumed
work.
Contract Change Not
Formally Requested
(Continued from Page .^)
out that his organization is on, "very
friendly terms" with both distribu-
(■ors and exhibitors.
At the T.O.C.C. meeting, it was
stated iliat unless the Hays organi-
zation agreed to revision of alleged
unfair clauses of the uniform con-
tract, the exhibitor unit would with-
draw from arbitration.
Theater for Thorpe, Wis.
Thorpe. Wis. — Leonard E. Bogu-
mill will build a house here.
Exhibitor Owns Airplane
Prairie Du Sac, Wis. — Edwin C.
Accola, manager of the Bonham, ha?
acquired an airplane.
Organ Installed at Kiel, Wis.
Kiel, Wis. — An automatic organ
costing $7,000 has been installed in
the Pastime.
Fowler Assistant at Kenosha
Kenosha, Wis. — Michael Fowler
has been appointed assistant man-
ager of the Orpheum, succeeding
Malcolm McKenna, who has re-
signed.
Another for Kenosha
Kenosha, Wis.— Costing $250,000,
a new theater is being erected here.
The theater will be known as the
Roosevelt.
Sander Buys Gays Mills House
Gays Mills, Wis. — C. H. Sander
has purchased the LTnique from H.
J. Shumow.
Walls Purchase Shanon, Wis. House
Shanon, Wis.— H. S. Walls has
purchased the Rialto from William
Anderson.
Sheboygan House Closed
Sheboygan, Wis. — Matt Shurrer
has closed the Lincoln.
House Closed at Pardeeville
Pardeeville. Wis. — H. Thompson
closed the Liberty for an indefinite
period.
Norge at Kenosha Dark
Kenosha, Wis. — Because of poor bus-
iness, the Norge closed for two
months. •
New Theater at Newman Grove, la.
Newman Grove, la. — Destroyed by
fire last March, the Strand has been
replaced by a new theater to be
known as the Douglas.
Laemmle Party at Milwaukee
Milwaukee — The Milwaukee The-
ater Circuit through Nathan J. Blum-
berg, general manager, and his as-
sistant, L. G. Sewnig have invited
the members of the Peter Rabbit
Club sponsored by "The Wisconsin
News' 'to a Carl Laemmle theater
party to be held Aug. 2. All the
children have to do is to present their"
membership cards at the door of
either the Downer, Fern, Jackson.
Lake, Astor, Kosciuszko, Murray,
Venetian or State and they will be
admitted free of charge to see the
show.
Equity Proceeds with
Campaign at Studios
(.Continued from Pacie i)
ers unanimously voting to join
Equity in a body.
Meanwhile, producers are adopt-
ing a "watchful waiting" attitude a.'^
concerns Equity. Some are inclined
to discount the strength of the move-
ment which is gathering impetus a
Aug. 1, end of the period of post-
ponement on salary cuts, nears. The
fact that players heretofore have re-
frained from organizing, has lulled
some into the belief that the enlist
ment campaign in Equity will be
short-lived.
Pomeroy on Way East
Hollywood — Roy Pomeroy, cam-
eraman, is en route to New York to
prepare for the presentation of
"Wing.s," Albert Desart, radio ex-
pert, who developed a special method
of conveying sound effects to be used
with "Wings," accompanied him.
And Thafs That
By PHIL M. DALY
NOT that it means anything par-
ticularly, but it is interesting to
note in reports of Film Boards on
flood benefits the different ratio of
film rentals to receipts. F'r instance:
In the Minneapolis territory theaters
raised $5,897.78 with donated films
valued at $1,214.50, while in Detroit
film was valued at but $476 with a
$8,191.63 gross although it cost a $1,-
285.50 film donation to raise $3,440.47
in the Denver territory.
Hawaiian Player Cast
Hollywood — Duke Kahanomoku
has been cast in Clara Bow's current
picture "Hula."
Fleming to Direct Jannings
Hollywood — Victor Fleming is tr
direct the next Emil Jannings star-
ring vehicle, an original by Lajos
Biro. The temporary title for thf
picture is "Victory."
Natalie Kingston Cast
Hollywood — Natalie Kingston is tc
play in Esther Ralston's latest pic-
ture, "Heaven Help the Workinp
Girl."
Barton Returns to F B O Studios
Hollywood — Following a week
spent filming exteriors near Hemet,
Cal., Buzz Barton, F B O's 13 year
old western star, has returned to the
studio to begin work on the interiors
of his first picture. "The Boy Rider,"
under direction of Louis King.
Ludwig at Cedarburg, Wis.
Cedarburg. Wis. — Samuel Ludwi.e
has taken a 10 year lease on the
Ozaukee. Several improvements are
planned, including a $12,000 organ
Clyde Barber Opens A second
Rodney, la. — Clyde Barber, who
operates the Owl, Horning, la., ha?
opened a new theater here.
Ay}yone toho thinks film fights are
faked had better absorb an earful
from Bob Steele, F. B. O. tvestem
liimiyiary, who is nursing three
cracked ribs and two fractured
vertebrae as a result of a melee in
"The Mojave Desert."
Laurel, Neb., House Changes Hands
Laurel, Neb. — A. G. Hudson has
purchased the Auditorium from the
Leitches.
Remodeling at Albert Lea, Minn.
Albert Lea, Minn. — Work started
on the remodeling of the Broadway,
American Amusement Co. house.
Additional seats are being installed
which will bring the seating capacity
to 1,200. Remodeling is to cost
$50,000. ■
Building at Bridgeport, Neb.
Bridgeport, Neb. — Sallows &
Hughes are erecting a new theater.
New Theater at Hornick, la.
Hornick, la. — E. L. Wellington
has opened a new theater here.
New Theater for Waterloo, la.
Waterloo. la. — Erection of the Vt-
netian is nearing completion.
BUREAU OF
COMMERCIAL ECONOMICS
1108 Sixteenth Street
Washington, D. C.
Co-operating with 42 Govern-
ments and loaning films free
and speakers throughout the
world for the purpose of public
instruction. . .
Schools, Churches and Chibs
using Motion Pictures
Should Subscribe for
THE EDVCATIONAL SCREEN
and keep up-to-date with the
new films and new equipment
"1001 FILMS*' (Fourth Edition)
Complete reference booklet, listing nearly 3,000 educational films given
at reduced rate with each subscription
$1.50 per year - 5 South. Wabash Ave., Chicago, III.
Get the Combination
Productions of quality usually
reflect the use of Eastman
Negative Film.
Specify prints on Eastman
Positive and you get the
combination that carries
photographic quality through
to the screen.
EASTMAN KODAK COMPANY
ROCHESTER, N.Y
15
C3 ^
TWO REEL COMEDIES*
Hal Romm
1927-28
40tirGana
Four crisp new sparklers of the brand
Pathe has made so famous, to help make
the new season a laughing success.
J Charley Chase
For over a year these comedies have been
hitting the ball right on the nose. These
three new ones are there*
SJioach 'Stars
//
Big names in little feature
comedies that make laughter
unanimous. These eight are at
the top of the class.
i
MARTHA
SLEEPER
ifc NEWSPAPER
i/ FILMDOM
ALL THE NEWS
ALLTUE TIME
DL. XLI No. 14
Monday, July 18, 1927
Price 5 Cents
Plenty to Do Distributors Refuse to Sell
Film to Any Booking Combine
\
A\ E yuu stuppt'd long
enough to figure o\xi ex-
actly how much work |
~ this business in order to
c its immediate future?
onumies all alono- the line
be worked out. For much
le gas must be removed
the balloon if over infla-
is to be eliminated. W'ash-
•II is supplying plenty of ex-
'.ent these days. The' Para-
it decision is opening the
til I'm iher official investiea-
POOL OF 3 ST. LOUIS
riRSL RUNS UNDEIi WAY
u the booking combine
v\\\ injects itself into the
re. It looks like a trouble-
situation.
For and Against
ribiitors arc somewluU alarmed
the manner in wliich these
- are developing. No iynis for
IS the decision. The e.xhibitor
i he can't get product as long
buys through an agent whose
iterest in the transaction is the
^sion he gets. Of course, the
utor is worried over a curtail
n revenue. And well he might,
t difticult to see how produc-
iialiiy will fall off if the dis-
r can not secure a fair re-
11 the investment of the pro-
he other hand, exhibitors who
■anded together in such com-
-ay the issue is clear. They
\ant cheaper film, they assert,
rotection against the preferred
1 nt accorded large and influen-
•cuit which they are attempt-
oflFset. They assert their in-
'i-'nce and their business are
eopardized.
Why Not?
')ines to beat down prices are
' thy. We oppose them and
"tiiesitate to tell the world about
\' do think, however, that safe-
of some description for the
- lent of the small operator are
' -provided investigation proves
leasures are necessary.
'Hiring of the whole matter
'" help. The round table has
roblems just as knotty to
K A N N
Loew's State, Ambassador
and Missouri Are
Negotiating
Officials of Loew's, Inc., and
Skouras Bros, are discussing a poo!
of three of St. Louis' most important
lirst runs. The houses nivolvcd are
Loew's State, tiie new .'\nil)assador
and the Mi>souri. The latter two are
operated bv Skouras Bros, in -con
junctii)n with t'uljlix.
il is uiulerstood that, [irovided the
deal is closed, the (irand Central wil'
be closed permanently. The plan at
present tor this theater is \o remode'
It for a long-run house, but there is
reason to believe that Nicholas M.
(Continued on Page 24)
F. & R.-Saxe Confab
Pooling of Northwest The-
aters (Finkelstein & Reuben).
Minneapolis, and Saxe Enter-
prises, Milwaukee, now under-
stood to be virtually completed
will be done through flotation
of a bond or stock issue, it is
understood. Executives o f
both firms are in New York
and scheduled to attend a
meeting today with Hayden &
Stone, banking firm.
Merging of the holdings will
give the combined circuit about
180 houses in Minnesota, North
and South Dakota and Wis-
STANLEY 1927 RECEiPTS
SEEN AS $35,000,000
Philadelphia — With a building ap-
pri.priatiou of $16,000,000 for this
year. Stanley anticipates box otl'ice
receipts of appro.\imatel>- S.55.000,000
in V)27. President John J. McGuirk,
announced to stockholders at the an-
nual meeting where increase of capi-
tal stock from 1,000,000 to 2,500,000
shares was authorized and directors
re-elected. Sufficient funds are in the
treasury to meet the building pro-
gram and any other capital coniniit-
nient, McGuirk stated.
(Continued on Page 24)
Pantages Held Seeking
Forum at Los Angeles
Los .A.ngeles — Pantages is report-
ed dickering for purchase of the
Forum. This report could not be
confirmed at the circuit's office.
NO ACTION TAKEN ON
REMBUSCtURUST CLAIM
Washington Bureau of THE FILM DAILY
Washington — While reports of a
new probe of the industry have
stirred interest in the monopoly
charges of Frank J. Rembusch, In-
diana e.xhibitor leader, against the
Hays association, no action has been
taken on his complaint, bj- the Dcpt.
of Justice.
Investigators of the department, it
is understood, have made a prelimin-
ary investigation, but it cannot be
learned whether anything has been
uncovered which could be considered
a sufficient basis to serve as a f(<nn-
dafion for further investigation.
(Continued on Pa<ie 2)
equipmeFdealers'
convention today
With the avowetl intention that
nothing other than matters of in-
structive and informative import to
members of the association will mark
the meeting, the Theater Ec|uipment
Association opens the first session
of its two-day convention at the Ho-
tel Pennsylvania this morning. Reg-
istration takes place at 9 o'clock, with
practically every important dealer
(Continued on Page 2)
Determine Not to Deal
With Exhibitors Who
Buy That Way
BiHiking combines are out. All na-
tional distriiiutors who are members
ot the Hays organization have de-
termnied not to sell films to exhibi-
tors banded together in buying com-
l)niations.
The rapidity with which these
pools have developed throughout the
country and especially m the East
has created an uneasiness in distri-
Initor quarters which first resulted in
several meetings at the Havs office,
and now in a definite policy.
Individually, distributors have vot-
ed thumbs down on booking com-
hnies. These separate actions go
back over a period of vears, but it
IS not believed that there has been
a previous instance where national
distributors in a bodv have adopted
such a course.
(Continued on Page 24)
Screen Writers Back Plan
for Studio Equity Pact
Hollywood— Support to the eflforts
ot players to secure from producers
an .-Wtor's Kcjuity coiuract, similar
to that u.sed by producers of the
legitimate theater, was pledged bv
more than 200 members of the Writ-
ers C lub. -i'he club is the Hollvwood
branch ,.t the Screen Writers Guild
atfihated witn ,he .■\uthors League
..; .America. (Jrant C. Carpenter pre-
sided at the meeting, at which the
pledge was made.
Chase Urges President to
Proceed Against Industry
Washington Bureau of TUP. FILM PAII V
Washington— A special i)rosecutor
to institute criminal and civil pro-
ceedings based on the findings of the
federal trade Commission against
i^aramount is sought in a letter sent
to the President by William Sheafe
Lhase. Chase also asks that the
same prosecutor proceed under anti-
trust laws to dissolve the Hays or-
ganization.
THE
■a^Sl
n
DAILY
Monday, July 18, 192;
3frNEWSPAPEB
tf/'FILMDOM I
L2 IKn^^kikLLTUE NEWS
FIA * ■ ^^ALLTHE TIME,
Vol. XLI No. U Monday, July 18. 1927 Prico 5 Cents
lONN W. ALICOAIE
Publisher
Published daily except Saturday and holidaye
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Repres'entative. Entered as
second class matter May 21, 1918, at the
post-office at New York, N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday,
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel : 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London, W. I. Paris
— La Cinematographie Francaise, 5, Rue
Saulnier.
Financial
The short day's trading on Saturday rec-
orded no outstanding developments. Film
issues remained practically stationary, with
only heavy trading being recorded in Para-
mount, which had a turnover of 3,200 shares.
Of the entire list, there were only seven of
the issues traded in, and outside of Para-
mount sales of only a few hundred were
recorded in each instance.
Quotations
High Low Close
»Am. Seat. Vtc 47
*Am. Seat. Pfd 46
♦Balaban & Katz 6354
♦Hal. & Katz Vtc 7354
Eastman Kodak ..164J4 16354 IbiVi
*Film Inspect 3/2
Fir^t Nat'I Pfd
Fox Film "A" 5854 5854
Fox Theaters "A". 16 15J4
*Intern'l Project.. ,
Loew's, Inc 525^ 525^
♦Metro-Gold. Pfd
♦M. P. Cap. Corp
Pathe Exch. "A".. 36 36
Paramount 9954 9854
tParamount B'way
ttRoxy "A" 28 26
ttRoxy Units 30 27
ttRoxy Common . . 8 7
Skouras Bros. ... 39 39
♦♦Stan. Co. of Am. 65 }| 64^
♦Trans-Lux Screen
♦Univ. Pict. Pfd
♦Universal Pictures
♦Warner Pict. "A"
5854
15J4
10
52'/g
2554
854
36
99
99 5i
39
6554
55^
99^4
31
23
Sales
600
200
200
100
100
3,200
* Last Prices Quoted t Bond Market
•♦ Philadelphia Market tt Bid and Ask
WILLIAM E. LAUER & CO.
Members N. Y. S,U3c]<. Exchange
1560 BROADWAY, N. Y. C.
W. AUERBACH, Manager
Tel. Bryant 1780
Qive Up Orders Accepted
MAIN OFFICE
50 BROADWAY, N.Y.C.
Tel. Hanover 3350
No Action Taken on
Rembusch Charge
(Continued from Fayc 1)
Officials of the department, follow-
ing its established policy, are reticent
about matters under investigation, but
so far as can be ascertained, no de-
cision has been reached to delve into
thej question of monopoly on the basis
of Rembusch's allegations.
In a letter to the department, Rem-
busch charged that the industry was
being trustified through alleged il-
legal practices of members of the
Hays organization. The independent
producer, distributor and exhibitor,
last are being eliminated from the in-
dustry, he charged.
Following receipt of the letter, the
department in March asked Rem-
busch to come to Washington, to sup-
plement and substantiate the allega-
tions contained in the letter.
Thorough investigation of the
charges was promised by Assistant
Attorney General Donovan, with a
preliminary investigation immedi-
ately started. Under the depart-
ment's policy, no details are made
public during a preliminary investi-
gation, until findings have indicated
whether it is advisable to press
charges or drop action.
Dropping Vitaphone?
Birmingham, Ala. — Reports persist
that Inter-State has abandoned its
idea of reopening the Lyric in Aug-
ust with Vitaphone. Instead, it
would not be surprising, since Inter-
State holds the Fox franchise for
Birmingham, if they reopened the
Lyric with "What Price Glory?", or
"Seventh Heaven." Nothing definite,
however, appears determined as yet.
Rogers Opposite Clara Bow
Hollywood — Charles Rogers, one
of the Paramount School graduates,
will play the lead with Clara Bow
in "Red Hair", which Malcolm St.
Clair will direct. Rogers will soon
complete the lead in Mary Pickford's
"My Best Girl."
$250,000 Theater for Hartford
Hartford, Conn. — The Colonial on
Farmington Ave. near Sisson, built
at approximately $250,000, will open
some time in September. It will seat
1,200, James Tuck of Boston de-
signed the structure, and Wise &
Upson are contractors.
"Sorrell and Son" Unit Leaves
Herbert Brenon and 15 members
of the cast of "Sorrel and Son" are
aboard the Majestic bound for Eu-
rope to make scenes for the picture in
co-operation with the author, War-
wick Deeping. Norman Trevor, H.
B. Warner, Nils Asther, Mary Nolan
and Julian Fleming are in the cast.
©
Exhibitors
Daily Reminder
Courtesy
costs
nothing
and
makes custom-
ers.
Monday, July 18, 1927
Equipment Dealers'
Convention Today
(.Continued from Fage 1)
gathering on a topic of an inspira-
tional nature. The exact schedule is
as follows:
MONDAY
9 A. M., Registration.
11 A. M., Opening of meeting.
12.30 to 2, Luncheon.
2 P. M., Address by C. C. Pettijohn.
2:30 P. M., Talk on Direct Mail Adver-
tising by H. G. Yerg.
3:30 P. M., Association business.
6:30 to 7:30 P. M., Dinner.
8 P. M., Theater party.
TUESDAY
10 A. M., Talk on the Dealer and Manu-
facturer in the Industry, by Lester B. Isaacs,
Loew's, Inc.
11 A. M., Talk on Dependable Express
Service, by J. T. Daniels, American Rail-
way Express Service.
11 :30 A. M., Talk on Statistics of the Mo-
tion Picture Industry, by J. S. Dickerson,
M. P. News.
12 Noon. Talk' on National Trade Paper
Advertising, by F. F. Beecroft, M. P. News.
J to 2 P. M., Luncheon.
2 P. M., Association business, including
unfinished business, new business, election, etc.
M-G-M Buys "Trelawney"
Culver City — "Trelawney of the
Wells" has been purchased by M-_G-
M for Norma Shearer's next pic-
ture. Sidney Franklin, who recently
finished "Quality Street," has been
signed to direct.
First Division's British Deal
First division Distributors, has
just closed with the Gaumont
Co. of London, for distribution of
12 of its prodctions everywhere but
in the United States and Canada.
Six of the present season's 18 First
Division pictures have been complet-
ed and the rest are either in actual
production or about to be cast. The
pictures are:
"The Return of Boston Blackie"
with Corliss Palmer, Raymond
Glenn, Strongheart, and Rosemary
Cooper; "The Ladybird" with Betty
Compson; "Finnegan's Ball," with
Blanche Mehaffey, Cullen Landis,
Mack Swain and Charlie McHugh;
"Death Valley with Carrol Nye and
Rada Rae; "Comrades," "Say it with
Diamonds," with Betty Compson;
"Free Lips"; "The Belle of Avenue
A"; "Polly of the Movies"; "Rag-
time"; "Creole Love"; "Lure of the
South Seas"; "The Age of Sex";
"Temptations of a Shop Girl," with
Betty Compson; "Brunettes Pre-
ferred," "Algerian Nights," "You'll
Never Get Rich," and "Love in a
Cottage," with Betty Compson.
Home Office Men Join Sales Foro
Ned E. Depinet, general sales man
ager of First National, has trans
ferred two home office men to b'
sak-.snifii, one in the New York ex
change and the other in Cincinnat
Sterling H. Wilson, with First Na
tional for six years, in the contraci
approval department, goes to Gin |
citinati as a salesman.
Fred Crosbie, who has been in th
sales department of the home offic
for seven years, is made a salesmai
luuler Jules Levy, manager of Fir?
National's New York exchange.
The Cochranes on Vacation
P. D. Cochrane, secretary and su
pervisor of Universal's advertisin
publicity and exploitation activi
ties, has left New York on hi
first extended vacation in severt
years. He is en route with Mr;
Cochrane and their young son, Phili
Jr., for a four weeks' stay in tli
Canadian Rockies. R. H. Cochran,
vice-president of Universal and
brother of P. D. now is in Europ
with his familv.
^
JOE SEIDEN
Akeley Camera Expert
Bryant 3951
t— ■-'■
QUALITY PRjNTS
Titles and Negative Developing
Release Printing
U. S. Film Laboratories, Inc
Hudson Heights, N. J.
Palisades 3678
WANTED
Original negative stock
shots showing Ger-
man, English, French,
Russian, Austrian sol-!
diers leaving for the
front.
W. D. Kelly
Bryant 9850
If You Are in the
Market for Any Kind of
MOTION PICTURE
APPARATUS
CONSULT US AND SAyB
MONEY
SEND »OR OUR PRICE LIST
1
110 West 32''-'St,Ncwyork.Ny '
Phone Pcnna. 0330
Motion Picture Departmeni
U. S. and Canada Agents for Debk
Ij
nday. July 18. 1927
DAILV
DAILY TIPS WHICH MEAN DOLLARS FOR SHOWMEN
"Drums of the Desert"
(Paramount)
I'ecpee occupied center of lobby
a4 a large cooking pot suspended
b'a chain hanging from a tripod was
■lectly in front of teepee. Teepee
the tripod had a sand floor and
,il small pieces cif wood were
(1 under cooking pot as well as
ill costmnes and blankets placed
|) o\ teepee. A man and woman
^cd in Indian costumes remained
ii:thc lobby five hours each day and
cilar trees placed along sides of lob-
l)i helped create atmospiiere. — W. F
I.u-k, Rialto, fhattanooga, Tenn.
"Fast and Furious"
I (Universal)
paturday before play date, used a
>^cia1 sport model to ball\-hoo the
pture. Agency alreaily was work-
it on the model for exhibition at
fff grounds auto races so got *hem
tlrnsh job so we could use it to
' ■ Mt. After the sport car had
. il the city carrying banners ad-
.ftising the picture, it was placed
' the lobby. — S. Danncnberg.
■ (I, Birmingham. Ala.
"A Kiss in a Taxi"
(Paramount)
To create advance interest ar
'ifcd with local paper for a license
'icr contest. The newspaper
I ,.^ed two or three license numbers
a random each day and published
tjm in the paper. The owners of
ti' cars bearing the nmiibers printed
vtre asked to call at the newspaper
ojce and receive a pair of tickets.—
\ C.) Clare Woods. Colorado. Pueblo.
I
"The Lady in Ermine"
(First Nafl)
Two cutouts and an art lobby carrl
■ i^med basis of front. In addition
i.'d double illuminated banner and
I hted six sheet board on top of
r.rquee. Three-sheet figures were
i?d for the cutouts, easels being
i^ked to the beaver board backing
"jev stood about 10 feet high. A
Vek previous to showing, an art lob-
fc, card, two by four feet was shown
i- the lobby — made of lavendar
tard with one-sheet figures. The il-
I Irinated banner for this picture
I v|s dark orange in the middle,
fcnrded with white, with ermine
t.ls. and one sheet for the figures.
Te middle, between the two sides.
.' Vs of bronze green. The banner
vs three by twelve feet. — M. M.
k. Empress, Owensboro. Ky.
"Lost at the Front"
! (First Nat'l)
Treasure Hunt was carried on for
jht days. Numbered clue cards
re prir.'ed and supplied each
Irchant participating in the con-
Netv Juvenile Angle
Organization of a juvenile
booster club proved a winner
at both the Lyric and the Mar-
lowe in Jackson. Tenn.. where
Manager Emil Bernstecker in-
augurated the idea. Cards
were issued to all the new
members, which had ten num-
bers at the bottom. These
were punched by the doorman,
and when all the numbers were
punched out the club member
was entitled to a free admis-
sion. The club idea not only
helped to boost the shows at
both the theaters, but material-
ly increased the juvenile at-
tendance.
test. I'.acli day a Clue Map was pub-
lished in "The .Star" with locations
numbered to correspond with cards
held !)>• merchants. Contestants were
r/C(iuired to follow route indicated by
the mai)s and secure a complete set
of cards ■'■ficr which they were given
an identification card which jiermit-
ted them to dig in a vacant lot for
the hidden treasure. This treasure
contributed by the merchants ranged
from a use<l motor car to toilet
goods. — I'nited .Artists Theater, Se-
attle.
"The Love Thrill"
(Universal)
Put (Uit ,1000 folders in form of
insurance jiolicies. Tie-up with in-
surance company i)aid cost of print-
in" and one-half the cost of dis-
tril-ulion. The snace in the folders
\\as ;'l)out evenly divided between
the pic'rr'' and the insurance com-
nanv — the 'heme of the nolicy was
to insure t'v patron against iniiir\-
from I;inL''b*'"r when seeing "The
Love Thrill."— F. J. Miller. Modjes
ka. Augusta, Ga.
"Lovers"
(M-G-M)
Invited high school t'rnduatinp
class as guests. Arranged with a
near-by soda fountain to scrv mem-
bers refreshments immedia'eh lifter
the picture was finished. Invitation
was good Only at one of the matine--
and plenty of paid admissions ar
compnnied the students. — Chas. Mor-
rison. Arcade. Jacksonville. Fla.
"Miss Nobody"
(First Nat'l)
Displayed two panels, one on either
side of lobby entrance, in gold paint-
ed frame- while backernund of pic-
tures they contained was bright red
Tile name of Miss Nilsson and title
were displayed in illuminated circles
above the panels. Other smaller pan-
els were placed on the doors of the-
ater, and large one. framed with elec-
tric lights, was hung to the left of
the lobby entrance. — Orphcum, Ever-
ett, Wash.
"Orchids and Ermine"
(First Nat'l)
"The Tribune," .'\nierican Business
Men's Club and local merchants co-
operated in staging in the business
district a three-mile marathon for
schoolboys. The mayor gave the race
police support. Forty-eight boys
took possession of the streets for
half an hour. The .Strand profited
through huge advertising space in
newspaper and an advertising line on
the card which the runners carried
on their backs with their numbers.
The race finished at the theater. In
addition to giving prizes to the win-
ner, the cooperatiing merchants also
established awards for the first run-
ner passing individual stores at dif-
ferent points along the route. — Alvin
Hostler, Strand, Altoona, Pa.
"Resurrection"
(United Artists)
Used a mechanical display in lob-
by of a closed theater. A rectangu-
lar opening little above the center of a
beaverboard display was used for the
mechanical operation. The figures in
the display, resembling Russian peas-
ants, were mounted on a belt that
kept continually moving while an
electric blower, two fans and a large
vacuum cleaner were used to make
it snow. A pipe running from the
blower (which was located at the
bottom of the display) to the top.
caused the snow to fall. Fans kept
'he snow whirling and the vacuum
'•leaner picked it up and shot it into
'he b'ower. Tiic display was lighted
"t iiijrlit ]j\' concealefl lights; the
'ights playing on the falling snow
"avc it a wonderful ctTect with the
fitrures moving through the snow-
storm.— Chas. S. Morrison. Florida
St. Petersburg. Fla.
"See You in Tail"
(Firs* Nat'l)
Tie-up with police got the loan of
the "Black Maria" wagon, and a
man dressed in orison garments car-
-'•"d a sign on his back reading "See
Vou in Jail — Publix Arcade — Now
■bnwing." When the man wasn't
"TlViiip- he was riding in the "Black-
Maria. " At different intervals dur-
ing the two day.-, the patrol wagon
would come around and arrest the
man and out him in the wagon —
Thai. If Amos. Arcade, Jacksonville.
Fla.
"Tell It to the Marines"
(M-G-M-)
Newsboys wore tin hats painted
"Tell It to the Marines." This was
started one week in advance of play
date and carried through entire week
of showing. One thousand bang
guns, carrying an advertisement on
liie film, given away two days in ad-
vance. A bugler was stationed on
top of marcjuee and blew the various
military calls at busy hours. — George
Challis, Wysor-Grand, Muncie, Ind
"Three Hours"
(First Nat'l)
Three clocks set three hours apart
were placed in lobby and patrons
guessed the hours that the clocks
would run down and if they would
be still three hours apart. Passes
were given the winners. By getting
the patron's name and address on
the "estimate slip," added a number
of new names to selective mailing
list. — Jas. H. McKoy, Rex, Spartan-
burg, S. C.
"Time to Love"
(Paramount)
Lobby display consisted of a huge
clock, six feet high and five feet in
width: the clock was also mechanical
and illuminated at night. A lamp
bull) was placed at each hour around
the dial of the clock and attached
to a flasher. A small motor moved
the hands on the clock, and every
time they came to the hour of
"Twelve," the cut-out heads of Ray-
mond Griffith and the heroine would
kiss each other. It wasn't necessary
to wait 12 hours to see the couple
kiss, as the hands were continually
but slowly moving around the clock.
— W. F. Brock. Rialto. Chattanooga.
Tenn.
Suggestion Sheet Pulls
A suggestion sheet listing
film classics which patrons
might want to see again was
used with excellent results by
Sidney Lust for his four Wash-
ington houses. The suggested
list of features was printed
down the left side of the cir-
cular, and patrons were re-
quested to make a check mark
on the list, "naming your fa-
vorite film of the past, or give
the name of the films you
missed and would walk a mile
to *e."
THE
■c^^
DAILV
Monday, July 18, 1927
Text of Paramount Decision}
The complete text of the findings
against Paramount-Famo as Lasky
Corp. {referred to hereafter by its
former corporate name, the Famous
Players-Lasky Corp.), Adolph Zukor
and Jesse L. Lasky, as made piibhc
by the Federal Trade Commission
in Washi7igton on July 9, follows:
Pursuant to the provisions of an Act of
Congress approved Sept. 26, 1914, entitled,
"An Act to Create a Federal Trade Commis-
sion to define it? powers and duties, and for
other purposes," the Federal Trade Commis-
sion issued and served its amended complaint
upon the respondents above named, charging
them and each of them with violations of
said Act.
Tlie respondents filed their amended an-
swers to the said amended complaint herein
through their attorneys, whereupon hearings
were had before an Examiner of the Federal
Trade Commission. During the course of
such hearings, evidence was introduced here-
in by the attorneys for the commission and
respondents, respectively. Such evidence was
duly certified and forwarded to the commis-
sion. Briefs have been filed herein by the
attorneys for the commission and the respon-
dents respectively.
This matter came on for final hearing be-
fore the commission upon briefs and oral
argument by counsel for the commission and
respondents, and the commission having heard
arguments of counsel and having duly con-
sidered the briefs filed herein and the evi-
dence introduced herein, and being fully ad-
vised in the premises, is of the opinion that
the method of competition and the acts, policy
and practices of respondents. Famous Players-
I.asky Corp., Adolph Zukor and Jesse L.
Lasky as alleged in the amended complaint
and established by the evidence herein are in
violation of, and prohibited by, said Federal
Trade Commission Act. Wherefore, the com-
mission now makes this its report in writing
as to said respondents, Famous Players-Lasky
Corp., Adolph Zukor and Jesse L. Lasky, stat-
ing herein its findings as to the facts and its
conclusion thereon. The commission finds the
facts established by the evidence to be as fol-
lows :
Findtngs As To Facts
Paragraph One; The respondent Famous
Players-Lasky Corp. is a corporation organ-
ized July 19, 1916, under and by virtue of
the laws of ' the State of New York, with
its principal office and place of business lo-
cated in the City and State of New York,
and witli branch oflices in the principal cities
of the United States, and in foreign coun-
tries, engaged in the business of producing,
leasing, distributing and exhibiting for profit
motion picture films throughout the United
.States and foreign countries, in direct com-
petition with other persons, firms, copartner-
ships and corporations similarly engaged, and
the respondent Adolph Zukor is now, and
ever since its organization has been, the presi-
dent of said corporation and its dominating
personage, and the respondent Jesse L. Lasky
is now, and ever since its organization has
been, vice president of said corporation in
cliarge of production.
Paragraph Two : Tn the prosecution of
its business respondent Famous Players-Lasky
Corp. owns and operates studios located in
the City of Los Angeles, State of California,
and in New York City. State of New York,
where it makes or produces motion picture
films; in the production of motion picture
films large ("luantities of unevposed negative
stock celluloid films are shipped from other
States to the studios; at the studios and on
"location" scenes are photographed upon reels
of negative stock celluloid film and the ex-
posed negative stock film is developed and
fixed, and at least one positive print made;
the negative film is then shipped from the
studios to laboratories located in the same
State or in other .States, from which many
positive prints arc made, and it is practicable
.md customary to print as many of the lat-
ter as may be necessary to supply the de-
mand for the films; when the positive prints
are projected thmuKh a cinematograph ma-
chine upon a screen there is then depicted
what is commonly known as a motion pic-
ture. In connection with the photographing
of the scenes in the studios respondent Fam
ous Players-Lasky Corp. employs numerous
actors, actresses, directors, continuity and
title writers, camera men, designers and other
artists and artisans, who are assembled from
different States of the L^nited States, and also
causes a large amount of scenery, para-
phernalia, costumes and similar stage prop-
erties to be moved and transported from dif-
ferent States in the United States in and to
said studios. Said respondent, from its prin-
cipal office in New York City, by and through
correspondence, traveling salesman, and its said
branch offices or exchanges, makes and en
ters into contracts of lease with the owners
of motion picture theaters for the exhibition
of said positive prints in said theaters
throughout the United States and foreign
countries. After the positive prints are pro-
duced in the laboratories as aforesaid, respond-
ent Famous Players-Lasky Corp. causes them
to be packed in metal containers, moved and
transported by common carriers ^o its vari-
ous liranch offices or exchanges, and from
there to the owners of motion picture theaters
in the principal cities and towns of the
I'nited States and in foreign countries, in-
cluding motion picture theaters in the sev-
eral States of the United States owned or
controlled by said respondent, directly or in-
directly, where they are projected through a
cinfniatograi)h machine upon a screen and ex-
hibited to the public for profit, after which
they are moved and transported to other the-
aters in different .States and countries for like
exhibition; and there is continuously, and
has lieen at all times herein mentioned, a
constant current of trade and commerce
in such motion picture films between anil
among the several States of the United
•States and foreign countries, and more
particularly, from different States of the
United States, through other '^tnte= in
and to said City and State of New York
and the City of Los Angeles, State of Cali-
fornia, and therefrom, through and into other
States of the United States and foreign coun-
tries.
Definition of a First-Run
Paragraph Three: In the motion picture
industry theaters are known as "first-run"
and "repeat-run" houses, the first-run the-
aters being those in which occurs the in-
itial presentation of pictures in certain gen-
erally defined territories or localities and
approximately 50 per cent of the revenue
from a film is derived from first-run show-
ings within six months from the date of its
release, and the remaining revenue from
second and repeat runs in other theaters,
extending over a period of two or three
years. An "exhibitoi:" is one who is en-
gaged for profit in the business of displaying
motion pictures to the public. The "book
ing" of a motion picture is the making of a
contract of lease between the producer or
distributor thereof and the exhibitor, where-
by the latter is given the right to make pub-
lic exhibitions thereof. A picture is "re-
leased" when it has been finally perfected
and placed in the hands of distributing agen-
cies for delivery to theaters. To facilitate
the delivery of motion picture films to ex-
hibitors, most producers have estalilished
branch offices throughout the United State-^
and in foreign countries, known as "ex-
changes," where negotiations for the book-
ing of films are conducted with exhibitors,
and these exchanges are located in the prin-
cipal cities in the various sales districts
throughout the United States; from these "ex-
change offices service is given to smaller
cities and towns within the adjacent ter-
ritory, and all business between exhibitors
and producers or distributors is conducted
by or through such "exchnge" offices, and
the cities wherein are located the exchange
offices thereby become the keystone around
which center all activities in its sales dis-
trict, and they have become and in the
trade are known as "key cities." The suc-
cessful booking of a motion picture in a giv
en territory is dependent largely upon its
showing in the first-run theaters in that ter-,
ritory, because exhibitors in adjacent ter-
ritory are to a large extent governed in hook-
ing a motion picture film, by its showing in
such first-run theaters, and in order to in-
sure the successful booking of a film in a
given territory, it mu.st first have a showing
in a first-run theater in that territory.
Paragraph Four: Respondent the Stanley
Co. of America is a Delaware corporation
with its principal office and place of Inisi-
ness in the City of Philadelphia. .State of
Pennsylvania, and is a holding coni|)any own
ing the whole or a part of the ca]»ital stock
of various corporations which own or control,
and operate, motion picture theaters through
out the States of Pennsylvania, Delaware and
New Jersey, and said the Stanley Co. of
America owns all of the capital stock of the
re.-pondent St;mley Booking Corp. herein-
after named.
Stanley Booking Corp. is a New York
corporation with its principal office and place
of business located in the City of Philadel
phia. State of Pennsylvania, and is engaged
in the business of booking motion pictures
for theaters throughout the States of Penn-
sylvania, Delaware and New Jersey. '
The respondent Jules Mastbaum (now de
ceased) is a citizen of Pennsylvania and is
Ijresident and the principal stockholder of
the Stanley Co. of America.
Respondent Black New England Theaters.
Inc., is a Delaware corporation with its prin-
cipal office and place of business located in
the City of Bo.ston, State of Massachusetts,
and is a holding company owning the capital
stock of various corporations which own oi
control, and operate, motion picture theaters
throughout the States of Maine. New Hamp
shire, Vermont. Alassachusetts, Rhode Island
and Connecticut, and the respondent Alf re I
S. Black, a citizen of the State of Maine,
was at the time of the commencement of
this proQeeding its president.
Respondent Southern Enterprises. Inc. i-^
a corporation that was organized in 'the
spring of 1919 by the respondents Adolph
Zukor and Jesse L. Lasky and Famous Plav
ers-I.asky Corp.. hereinafter named under the
laws of the State of Delaware, with its
principal office and place of business located
in the City of Atlanta, State of Ceorgia, ami
is a holding company owning the whole or a
[lart of the capital stock of divers corpora-
tions which own or control, and/or operate
inotion picture theaters throughout the States
of North Carolina. South Carolina, Georgia.
Florida, Alabama, Mississippi. Louisiana
Texas, Arkansas, Oklahoma, and Tennessee
.-xiid all of the capital stock of said Southern
Enterprises, Inc., is owned by respondent
i-amous Players-Lasky Corp.; and the re
spondent Stephen A. Lynch, a citizen of the
( ity of Atlanta, State of Georgia, is presi-
dent of said Southern Enterprises, Inc.
Respondent Saenger Amusement Co.' is a
Louisiana corporation, with its principal office
aiid place of business in , the City of New
f'rleans. State of Louisiana, and is engaged
m the business of owning or controlling op-
erating and booking, motion picture theaters
throughout the States of Mississippi, Louis-
iana, and Texas and parts of Florida and
Arkansas, and the respondent Ernest V
Richards, Jr., a citizen of the State of Louis-
iana, is Its vice-president, general manager
and directing personality.
Par.igraph Five: The respondents Adolph
Zukor. Jesse L. Lasky and Famous Players-
Lasky Corp. have conspired and confederated
together and from time to time with other
persons unduly to hinder competition in the
production, distribution and exhibition of mo-
tion picture films in interstate and foreign
commerce and to control, dominate, monopo-
lize or attempt to monopolize the motion pic-
ture industry.
Paramount's History Traced
, Paragraph Six: Among the leading produc-
ing concerns in the motion picture industry
in the spring of the year I91.S were Jesse
L. Lasky Feature Play Company, Inc., a
»ew York corporation. Famous Players Film
I o.,_ a Maine corporation, and Bosworth, Inc.,
a California corporation, all of whom were
engaged in producing motion picture films
111 competition with each other for lease and
exhibition in all the States of the United
•States and m foreign countries. Paramount
Pictures Corp. of New York was engaged
exclusively in the business of 'distr.buting
motion picture films, and under the pro-
visions of certain written agreements entered
into on or about March 1. 1915. between it
.and said Jesse L. Lasky Feature Plav Co
Inc., Famous Players Film Co. and Bosworth
Inc.. said Paramount Pictures Corp. was
given the exclusive right for a term of 25
ye.nrs to. and did. distribute all motion pic-
ture films produced by the three above-
named corporations respectively, and said
Jesse L. Lasky Feature Play Co., Inc., Fam-
ous Players Film Co. and Bosworth, Inc.,
released and distributed all motion picture
films produced by them through said Para-
mount Pictures Corp. At that time said
Paramount Pictures Corp. was the principal
agency engaged exclusively in distributing
.iiid leasing motion picture films to exhibitors
throiighmit the United States that possessed
facilities for nation-wide distribution, and in
distributing and leasing such motion picture
es-
motion
films advertising in connection therewith was
done by the Paramount Pictures Corp., and
its trade-mark name of "Paramount Pictures"
was fenturefl and became well-known and
lablisheil among exhibitors and the
picture theater public.
Said three corporations, to-wit: Jesse L
Lasky Feature Play Co.. Inc., Famous Play-
ers Film Co. and Bosworth, Inc., were en-
gaged in the production and distribution
of a certain class of motion picture films of
high literary and dramatic quality and merit,
known to the trade as feature pictures, as
distinguished from short subjects. Feature
pictures consist of four or more reels; short
siilijects consi.st-of less than four reels and
arc of small literary or dramatic merit. Sai*
three corporations were the only producers oB
feature pictures as herein described in th3
Lnited States, until the incorporation ofi
Morosco Photo Play Co. on Sept. 1. 1914.
Said Famous Players Film Co. was dom-
inated by respondent Adolph Zukor. who was
its organizer and president. Said Tesse L.
Lasky Feature Play Co. was dominated by
respondent Jesse L .Lasky. who caused it to
be organized. Bosworth. Inc., was also en-
gaged in the production of the same gra.le
and (juality of films.
Said respondents desired and purposerl tn.
and did, create a combination of producers
of feature pictures; that was to produce and
offer for lease, and lease, to exhibitors fi
programs of motion picture films. A p-
gram of picture is 104 pictures available fi
lease and exhibition in any period of
weeks, or an exhibition year. The same
sufficient to use all the available exhibitii
linie of an exhibitor during such period
Only a combination of then existing produc
ers and distributors was able to produce and
I istribiite a program of films, no single pro
ducer having capacity therefor. The sale
of a program to exhibitors by such a com
Iiination was intended to, and necessarily did
exclude such exhibitor from leasing or
hibiting films produced or distributed h
competitor or competitors. .Such sales neces
sarily les.sen competition in the lease
films, tending to create a monopoly therein
and exclude from the market small and
dependent producers, and all producers of
films who were not able to furnish complete
programs to their patrons.
Said Famous Players Film Co.. so dum I
mated .by respondent Adolph Zukor; said
Jesse L, Lasky Feature Play Co. so domiii
ated by respondent Jesse L. Lasky; and -! '
Bosworth. Inc., conspired and confedei
together to create,' and did create,
bination in restraint of competition and trade
in the production and distribution of mo
tion picture films and to create a monopoly
111 the production and distribution of movinR
picture films in the United States and
foreign countries. In furtherance of --aid
unlawful combination they, on May 15. 1014
entered into certain written agreement's m
Paramount Pictures Cotp.. a corporation
ganized under the laws of the State of \
York, for the distribution for them of all
films produced by them all. the total nunilir
so to he distributed constituting to each
Iiibitor a full program of 104 pictures, wh
said producers agreed to produce and fun
for said purpose. Said producers by -
combination did create in and for themscl
a complete monopoly for the production ;
distribution of feature picture films in th<
United States, which monopoly continued fi
more than one year before any compel ii
was developed by any other producer. S-
1. 1914. Morosco Photo Play Company wn
incorporated under the domination of salt
Bosworth. Inc., for the productiim of fe.ituri
picture films.
Said Paramount Pictures Corp. was organ]
ized May 8, 191-f, by distributors of m.
Iiicture films as a national agency for
distribution of such films. The incorpoiatoij
of said Paramount Co. and the owners
said corporation denominated in said busines'l
as franchise holders thereof, were nine cerl
tain corporations so engaged in distrihtitinif
films. The word "films" in these findings
used at all times to mean moving piclurl
films to be used as above set forth in thi
exhibition to the public of inotion pictures!
Said contract with Paramount Picture!
Corp. for the exclusive distribution of thf
product of said three producers were for
period of five years, which contract wail
on March 1, 1915 , superseded by a like co |
tract for twenty-five years from said date
Said Paramount Co. thereafter acquir
(Continued on Page 21)
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24 COiOil CLASSICS
(Qj^(2^ lii:^ !:J:i>i£; )
LLED BY TIFFANY
IFFANY PRODUCTIONS, INC
I M.H. HOFFMAN, VICEPRES.
JKOADWAY NEW YO
EXCHANGES EVERYWHERE
N
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I
Why TIFFANY Will Give
"THE BETTER ENTERTAINMENT
?»
IFFANY the youngest but the most progressive National Organization
in the business.
New methods made Tiffany what it is.
According to old prescribed methods a company would present you with
a hundred page Year Book in many colors — it would at least spend the cost
of a good negative and then cheapen production in order to make up the cost
According to old prescribed methods a company would enumerate and
promise a long list of stars and by the time the pictures were delivered you
might find five percent of stars promised appearing in the picture.
According to old prescribed methods a company w^ould make the same
empty promises regarding authors, stories, cost of production, directors and
numerous other things — which promises would invariably not be kept.
And it is natural that the company making such promises would have
to accept one of two evils — namely, either adhere as close to the promises as
possible, which would result in poor pictures because the casts, the directors
and authors may not fit eventually — or, as stated above, all promises would
have to be broken in order to try and miake some good pictures.
In order to make the progress that Tiffany has made and the greater prog-
ress It intends to and w^ill make. Tiffany has pursued a more progressive, .
more efficient — a modern policy — of making no promises unless they can be
kept, and making very few of those. The results of this policy speak for them-
selves, and to further establish the confidence of exhibitors and public, Tiffany
will continue with that policy and will confine itself to facts — not imagination
to proof — not promises.
V ice'Prcsiddnt
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Co^MYoWcd hy TIFFANY
NE of the most interesting phases of the Third Dimension Pictures
controlled by Tiffany is the fact that there will be no installation costs
or expenditures to speak of.
The projection machines now being used no matter what the make, will
not need any remodelling or replacing.
The screens, large oi- small, have no bearing on the effectiveness of this
new method of production and projection of photoplays.
The size or age of the theatre will have no bearing on it. In other words
no matter how small the theatre or how long ago it was built, the projection
of the Third Dimension Pictures will be just aa effective \w small ancient
theatres as it will be in the most modern or palatial.
The lighting effects have no bearing on this new method of photography
and production. Whatever the theatre employs for the showing of the present
day pictures, will suit just as well this modern evolution in the motion picture
industry.
No stage is required.
Wherever there is a projection machine and a screen, the Third Dimension
Pictvires cw^x be show^-n.
The patents and processes employed, and other necessary things that arc
done to bring forth the effect upon the screen of DEPTH in photography,
are done with the camera, the development of negative, and the printing of
positive.
Everything is taken care of by the producer before the picture reaches
the exchange or the exhibitor.
Tiffany contemplates making its first big special production in the
Third Dimension Pictures.
Tiffany also contemplates the making of some short subjects w^ith this
process.
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Qrain (fS)mf
The struggle of a human soul torn between sacred
and profane love. Portrayed with the wisdom of
a judge, the ideahsm of a Saint, the humanity of
a sinner. Passionate, powerful masterpiece of the
American Balzac — David Graham Phillips.
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Drama true to the life of this
land of quick, cheap and con-
venient divorce. The comedy of
love, the tragedy of marriage.
It hits HOME.
She was the flattest tire in town
— till she borrowed the wicked
glamor of the city by the Seine.
And then how she did balloon
out socially; A hilarious comedy
of appearances — a banquet of
entertainment, w^ith only the
menu in French.
^^i^lj^
j.8.-»»w » 9»» 3r«<sr»«»i»M:<" anw.Ts.-flTsw**:^
'i
IMfiMMH
A talc of the town of bangtails and cock'
tails, where the land of liberty ends and
the land of license begins. Only thirty
minutes from San Diego — but what a
long and weary \vay back to decency
and honor. The thrill of a hundred-to-
onc chance, the drama of a fighting
come-back — the entertainment an audi'
cncc loves.
KAC]
APAK
Wh.iC goes on behind the
bachelor's door? This discreet-
ly daring revelation an'swers
what every woman wants to
know. A Tiffany entertain-
inent t)f gasps, chuckles, hcjwls
— and just enough drama to
make it sure-fire.
i
■V
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TIFFANY
announces
Several Special Productions Suitable for
Extended Runs
You hear a lot said about Special and super-special productions. We are
making them all the time but do not boast about them, nor do wc use them as
a whip to get blood out of a stone. Instead of that the Tiffany exhibitor buys
the Specials at the average price and the more big productions he gets from us
the better we like it.
What we mean by Special Productions are pictures suitable for extended
runs and Tiffany will make those for the sole purpose of helping its customers
— not robbing them. Tiffany will only use the specials for extended runs for
a sufficient length of time to establish their Box Office value. They will not
be run indefinitely to take oft the cream and turn over the skimmied milk
to the exhibitor as others have been doing.
♦«
«♦♦•
24 TIFFANY COLOR CLASSICS
You will also notice that Tiffany \vill not give to the exhibitor the ordi-
nary short reel subjects. The very fact that they are from Tiffany w^ill make
them entirely different from the average short reel features and a progressive
step forward in such entertainment.
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PaiiUnr Frevirn,-l
Bdmund \jOwr
CCBW,^ T«rV M.rcrlme D.y
Hrtm ffifinn^ )»ck Mulh.ili
CuBme O'Brirn Aniti Stt-wari
Alhoru Vauehn
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Him'l- (;or,l,,n (v ,,„hv Phillip
Ontis Hil E.lmund B.i
Wjrd CrjiK hi»e Novak
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Pa: OMallev
CUir. WindM)!
Lowrll Sh(Tnvti>
A |,'nf \ y
TIFFANY
"THE BETTER EMTERTAIHMEHT"
1926-1927
•'LOST AT SEA"
"The Production itself is of the first order "
Vciyict\
•THAT MODEL FROM PARIS"
"Pleasinjc story nicely told " — Film Daily.
•FOOLS OF FASHION-
"Very Good. Has been produced lavishly •"
Hurriwm'v R<.-n<n-f
"CX3LLEGE DAYS"
•"A spirited bit of entertainment . A subject well
done ' • — Variety.
•JOSSELYNS WIFE-
--An interesting and dramatic story."' — Mf>tuni
Picture Tsleirs.
-SIN CARGO-
-"Will surprise and thrill audiences whcrevei it
is shoNvn.-- — Telegraph.
•REDHEADS PREFERRED-
"One of the week-s best film bets.-- — J\l. T. Daily
{.iraplii,. .
-ONE HOUR OF LOVE'
■•Is as amusing a film farce as i have inspected in
quite a while. "^-Chicajio Herald t.xatniner '
THE FIRST NIGHT-
--Should ring the bell at the Kix-olTice '- — Vl«»i'irtjt;
f'icfi.ic WorW.
-HUSBAND HUNTERS-
"This film is going to make the b»»ys step up to
the window, lay down the coin and catch a
thrill.- — Variety.
•CHEATERS-
••Should make a strong bid at any box-office.'
— tlxlithit<n.\ Daily Reficn
THE BROKEN GATE -
'•Is a splendid pictur.;, carefully and oAectively
presented.-- — May Tinee, CIvuago Trilnitits
THE PRINCESS FROM HOBOKEN"
•'A well-made film, with a finish in production
and photography.-' — Variety.
-THE ENCHANTED ISLAND -
One of the most unusual pictures of the yeai
Effectively presented.
THE BEAUTY SHOPPERS ■
A great box-office bet. A wow foi- every kit,1 ot
audience.
BACKSTAGE-
An amusing, interesting story well directed a<id
acted.
SNOWBOUND'
A type of comedy that audiences prefer.
LIGHTNING"
A ^anc Grey story.
WILD GEESE "
From the popular iiovel by Martha Ostenso. Read
by more than 2,000.000 people
THE TIRED BUSINESS MAN
A farce comedy Nvith a great cast.
N.tijltt ktiif^htfv-.
Johnnir Vk'.iU.1
HrJdi Hoppci
W'm ( '.ollif I . )t
V
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S^ml.•^ M..«..
M."-- Bii«h RavnuxiJ Miiclwck
H,-nty H \V.,lihjll B..rk.ri IVMfm.1
l»er-> Klytnc Rod Ij Ri,
Elliot Dexrcr
|..-.lv., U-c
tVxoih\ I Vm .re ("-urnc h.ivvft:
Wiltcr Hits EiWn Percy
Jnrh
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ALBANY, N. Y.
1048 Broadway
ATLANTA, GA
106 Walton Street
BUFFALO, NY.
505 Pearl Street
BOSTON. MASS
42 Piedmont Street
CHARLOTTE, N C.
I'nited Film Building
CLEVELAND, OHIO
Film Exchange BuildinK
CINCINNATL OHIO
Broadway Film Building
CHICAGO, ILL
806 S. Wahash Avenue
DENVER, COL
2040 Broadway
DES MOINES, lA.
1019 High Street
DETROIT, MICH.
2310 Cass Avenue
DALLAS, TEX
308 S. Harwood Street
INDIANAPOLIS, IND.
432 N. Illinois Street
KANSAS CITY, MO.
113 W. I8th Street
MINNEAIOLIS, MINN.
Loeb Arcade Building
MILWAUKEE, WIS
713 Wells Street
NEW YORK CITY, NY
729 Seventh Avenue
NEW HAVEN, CONN.
12(> Meadow Street
OMAHA, NEB
Film Exchange Building
PHILADELPHIA, PA
1313 Vine Street
PORTLAND, OREG.
449 Glisan Street
PITTSBURGH, PA
1010 Forbes Streec
SALT LAKE CITY. UTAH
62 Exchange Place
SAN FRANCISCO, CAL.
295 Turk Street
SEATTLE. WASH
2015 Third Avenue
ST LOUIS, MO
3312 Lindell Blvd.
7V
LOS ANGELES, CAL.
1916 S. Vermont Street
WASHINGTON. DC.
916 G Street. N W.
MONTREAL, QUE.
12 M.ivor Street
ST JOHN. N H
27 Prince Wilii.iin Stn-et
TORONTO. ONT
105 Bond Street
LONDON. ENG.
99a Charing Cro.vs RJ WC. 2
LIVERPOOL
5 Balmoral Rd
LEEDS
'>7 Alhion Street
CARDIFF. WALES
-> Peinhroke Tci-racc
MANCHESTER
60 \'ict<)ria .Street
GLASGOW
68 (Jreat Clyde Street
N EWCASTLE'ON -T Y N E
:9 Bath Lane
BIRMINGHAM
28 Severn Street
PARIS, FRANCE
63 Avenue Des Champs
Elysees
BERLIN, GERMANY
Friedrich Strasse 218
HAVANA, CUBA
R.M. de Labra, 33
^
■raiqaiMBtftMSfe^'g^:' «'VC4e
.--:>«A.-i..''iaj---^:
Monday, July 18, 1927
THE
•^Hk
DAILY
21
' • riiuiim 111 tlic capital .slock jf Ihr
;..iratioii» that were its own (raiichisr
Tlipreal'trr, rrspoiult-iit.s /iikor ai.il
'ftl 50 per cent of the capiliil
! Paramount Co.
- Znkor ami I.asky in fuilher
unlawful conspiracy anil for the
with the intent of prrpctualiiiR
. .iiiil niakinv it more elicrlivc ami
inc .1 convenient, pcrnianieiit and ef-
iistrnmentalily for the niaintenatice
atioii I'f said unlawful conspiracy,
respoiiilcnt. Famous Players I.asky
.1 l>e incorporated under the laws of
•<• of New York on .Inly I"). 191...
rporalioic is. Iiy the terms of it^
primarily a holding company or
expressly by its charter to aciiuire
! the capital sli«-k of said Famou.s
V\\m Co. and said Jesse I.. I.asky
1 Co. and of other domestic aim
Lotions. Said respondent corpo
V its said charter, authorized at-
on all liranches of the motion
^i ry to-wit :
nUice films: to distrihutc them; to
uy. own and control theaters for the
' films. As a part \\i said or-
r of said Znkor anil I.asky said
urn was also to aciiuire and hold
i.il stock of said two corporations,
llo-worth. Inc.. and Moro-co Photo
Some Important Moves
■.nee of said unlaw fill conspi;;ir> .
Kite said purpose of the incorpo
!oiit Famous Players-Laskv
- Zukor, I.asky and said
. the transfer to said Fam
vers Film Co., of said .Tesse I-.
I'eature Play Co., of said Bcsworth.
d of said Morosco Photo Play Co.:
ill physical assets of said corpora
l» transferred to said Famous Play
rp. and said four corporations
I'd and to cease doiuK business.
i" -e dates of the events abo\e
! CT' ire:
; J.;.., .. :yi2--Famous Players Film Co.
[ incorporated.
.Tnly 31, 1913 -Bcsworth, Inc., incorpo-
26. 1913 — Jesse I.. Lasky Fealuic
'\, incorporated.
!*, 1914 — Paramount Pictures Co. in
ed.
15, 1914 — Contracts between Famous
Film Co., The I.asky Corp. and Bos-
' with the Paramount Co. for the
'ly the P.iramount Co. of all
uced by said three producers for
1 ol 5 vears from Auk. 31. 1914.
1, 1914— Morosco Photo Plav Co. in-
ted.
I. 191.S — Said distribution contract
ic Paramount Co. extended for a period
2^ years from March 1, 191,s.
May 2. 1915 — Paramount Pictures Corp.
i .''I per centum of the capital stock of
c corporations that were its franchise
20.
cent
Co.
:9 1
.teii
' I vers
PI.-i
1916 — Zukor and I.asky acquired
of the capital stock of the Para-
Slfi Famous Players Lasky Corp.
and acquired the stock of Fam
F"ilm l"o. and Jesse I,. I.askv
Co. .-\ci|uisition of the stock
Inc.. and Morosco Photo Play
us Players-I.asky Corp. was con-
I "It the actual acquisition was :1c
imtil, and consummated on, Nov. 7.
Seven: In further pursuance of
■y descrilird in Paragraph Five
is a part thereof, the respondents
r, Jesse I.. I.asky and Famous
^y Corp.. on or aobut July 29.
iiiscil to he incorporated under the
' the State of New York the Artcraft
~ Corp., which immediately euKaycd
libntinc; motion picture tilms in com
" with said Paramojuit Pictures Corp.
'lich motion picture films featured actors
■id actresses who h,id attained cre.it popular
•h the public, and who had therefore
itured in motion picture films produced
'1 Jesse I.. I.asky Feature PI.tv Co.
ic. or said Famous Players Film Co. and
stributed by said Paramount Pictures Corp.
'ider said contract. Thereafter, to further
rry out the conspiracy charged in Para
raph Five hereof, and as a part thereof.
le respondents. Adolph Zuknr. Jesse L. Las-
> and Famous Players I.asky Corp. caused
:he whole of the stock and share capital of
paid Paramount Pictures Corp. and said Art
rraft Pictures Corp. to be acquired bv said
t-amous Players-Lasky Corp. and all iif thi-
'hysical assets of e.ich of said c<.r|iorations
o Ik: transferred to said Famous Players
asky Corp. and said corpoi-ations to be
lissolved and to cease doing business. There-
after .saiil Famous Playerx-Lnsky Corp.. in
addition to prodi^-iiiR motion picture tilms
enj;aBed in rclettMUK and distrihiilini; such
firms diieclly to exhibitors, and extensively
advertised and held out to the trade and
the nenei.il public all pu-tiiii's thereattri dis
trilmtcd by it as "P.m .im.iiiit Pictures" or
"Artcraft Pictures"' or "Pir.iin.titit \rtcraft
Pii'tures." All sidtseuumt .i. ' (mod-
rnts .'Vdolph Zukor. Jissr I.. 1 l-.im
ou. Playirs I.asky Corp.. .is si i i,.,i iliesr
findings were in piirsu;ince and (uriherance
of saiil unlawful consoir.u-x is found in the
I'ifth Paragraph of these finding!.
First National Enters
Paragraph Kight : In M.inh. l^l", certain
26 exhibitor* of motion pictuie films, who op-
eraieil theaters in the several .States of thi'
United States, were operating theaters of
the higher grades and qualities, seeking the
patronage of the more discriminating and ex
acting p.-itrnns of moving picture theaters.
To maintain the high .standards of their said
■everal theaters, it was necessary for said
exhibitors to lease and exhibit only films of
the higher qualities and grades, and to re
frain from the exhibition of films of lower
qu:ilitii-s or which were mil acceolaMe to
their patrons. During March. r'17, said
26 exhibitors, in order to resist the said policy
of leasing programs of films, as distinciiisheil
from freedom of choice to lease individual
films on merit, and to meet the demands of
patrons for the exhibition only of films ac
ceptable to such patrons, organized a corpo-
ration popularly known as "First National"
to be an instrumentality fur the procure
ment of films freely chosen and leased upon
individual merit. Said "First National" be
came and was the only factor in the na-
tional distribution of films that Mr. Zukor
and Mr. I.asky regarded at all formidable
to Famous Players-I.asky Corp.
Respondent Zukor endeavored to form a
combination with F'i/st National by which
the latter would produce no films, exhibit nn
films other than those produced by Fap'ous
I'l.->vcrs-I.asky Corp., and finally, become sub-
sidiary to. or merge with. Famous Players-
I.asky Corp. To that end. said Zukor en-
deavored to induce its officers to enter the
service of Famous Players-I.asky Corp.. de-
serting First National. Failing in that he
openly threatened to purchase a sufficient
number of its franchises to control its ac
lion. In pursuance of such purpose, said
Zukor in the fall of 1919 induced one Hul-
sev. reputed to be the stroncest of the fran-
chise holders in First National to desert
First National and enter employment under
the control of Mr. Zukor. As a defense
ag.iinst said attack noon it. First National re-
incorporated upon a basis intended to prevent
s.iid Zukor from obtaining control of its
officers and its activities. Then and there-
after s.-iid Zukor. Lasky and Famous Players
Lasky Corp.. in pursuance of said i.urpo'p
?nd threat, entered upon and have at all
times pursued the settled policy of ob-
taining by affiliation, or otherwise, the con-
trol of the prominent a"d oowerfid men and
corporations who constitute First National
and are what are Icnown as its francbis-
holders. Said respondents have thus affili
ated with themselves, employed or by other
means secured the virtual cooperation of the
franchise holders of said First National in
the following cities, controlling the terr!
tor'es severally adiacent thereto, to wit:
Boston. Mass.: Chicago. 111.: Des Moines
la.: Philadelphia. Pa.: Detroit. Mich.: New-
Orleans. La.: Cleveland. Ohio: St. Louis.
M.r: Dallas. Tex.
Partigraph Nine: Respondents Ado'nh Zu
kor. Jesse I.. Lasky and Famous Players
I.askv Corn, caused to be inciu'oorated. O'l
•_ or about May 2S. 1919. under the laws of
•''e Stale of Delaware. Realart Pictures
Corp.. with a capital stock of lO.nnO shares
■•■i'honi nominal or par value, of which ? 100
shares were issued to and owned bv F-nm
ons Players Lasky Corp.. and its prindna'
• 'ffice to be established in the Citv of New
^■•■•■l-. Sta'e of New 'V'ork. Said Realart
Pictures Corp. thereupon engaged in di-'
»ril>iiting and leasing, as aforesaid, to ex-
hibitors fhroni'hout the I'nited States, tun
tion picture films produced by s'id F-'ni"o
Plavers-I.asky Corp.. or its said a(Ii':.-''ed
oroducers. and the respondents .Adolph Zukor.
.Tesse L. Lasky. and Famous Players-T.astcv
Corp. caused said Realart Corp. to open and
maintain branch offices or exchanges and .ell
ing organizations wbnlN- seoarate and dis
tinct from that of said Famous Playeis
I.askj- Corp. Many exhibitors who rlid not
desire to lease or exhibit motion picture
films produced bv said .Vdolph Zukor. or Tesse
L. Lasky. or Famous Players-Lasky Corp.
or any of their .nflRliatioiis did lease :'nil
exhibit to the public motion picture films
leased and distributed bv Realart Pictures
Corp.. in the belief that the same were not
made. priKluced nr controlleit by the irs|M>nil
ents .'\dolph Zukor. Jesse I.. I.asky, or Fam
ous Players I.asky Corp Since the date of
the filing of thr in thin
procerdiiiK said Zufc.ir,
Jesse I.. La-"^' ' !;y
Corp. have > il,
cca.te doing ,,f
its physical i.su. i., I .,„.., u^ i'Ujtis l„.sky
Corp. and t.i merge with F.muous Players
I-isk.y Corp. uiiibr the l.iws of the Slate
of .\rv» N'ork as in such ease made and
provided.
Par.igraph Ten: On July 12. 1919. re-
spondents /iikilr. I.asky and Famous Players
L.asky Corp.. had become, long had licen, and
still were, the dominant power in the m.u-
ing picture industry. Said corporation pro
duced feature picture films i>f high quality
and merit and other films of the higher
.Hid better iiualities, suitable for exhibition
in the better theaters aim to patrons of dis-
criminating and exacting taste. It produced
films sufficient to ofTcr. and lease, to the ex
hibitors of the country complete prngr.im ..
Its product comprised certain filmsi of ex
Ir.-iordiuary merit for which there was grow
ing iinperative demand by patrons nf mov
ing picture theaters. Its complete program
was equal or superior to any comiilete pro-
'•r.im being otlcred by other di.stributors of
films, but its program included films of
le-^ser merit which were not suitable for ex-
hibition in the best theaters, and for which
there was little or no demand among the
p.atriins of such theaters. To meet the de
maiids of his patrons, an exhibitor operating
a the.iter charging higher prices of ad-
mission and appealing to patrons of dis
rrimin.ating taste was compelled to exhibit
such films of unusual merit and for which
there h.ad been so created a great demand,
but was subject to adverse criticism by his
pat runs and to financial loss, when he also
exhibited said films of lower qualities. To
maintain the standard of his theater and
the favoi^ of his patrons, an exhibitor cater-
ing til discriminating patrons found it neces
sary to exhibit the better films of respond
cut. Famous Pla.vers I.asky Corp.. and also
the films of other producer distributors of
films. exercising therein a discr
freedom of choice.
scrimin.'iting
The Block Booking Policy
On July 22. lyjo. the bo.nil i.f directors
of Famous Players-I.asky Corp. under the
domination of respondents Zukor and Lasky.
for the purpose of modifying, perpetuating
;ind making more effectual its said distribu
lion policy as distinguished from the lease of
individual pictures, and for the purpose of
intimidating and coercing exhibitors to lease
and exhibit films produced and distributed
by Famous Players Lasky Corp., adopted a
iiroi'ressi%c and increasing iiolicy of buiiiHng.
buying, owning or otherwise controlling the-
:iters. especially first-class, first-run the.iters
in key cities to be u'ed to give the best pic
lure films produced by Famous Players
Lasky Corp. first run exhibitions under the
mot favorable conditions, to advertise and
exploit said films, create a popular demand
for their exhibition by the patrons of the
theaters of the better class in territories
.id'acent to s.iid several key cities, and to
make leases for their exhibition indispensable
to the successful operation of such class of
the.iters. At said time said respondents oc
cnpied a dominant position in the moving
picture industry, except the operation of the
aters. It was the openly and publicly av.iwtd
purpose of said respondents, by said policy of
theater ownership and operation, to dominate
the e.Mtire moving picture industry, purchas
ing increasing numbers of theaters below the
gr.ide of first-run theaters and coercing in
dependent exhibitors to lease and exhibit
films prnduced and distributed by Famous
Players Lasky Corp.
Famous Players-I.asky Corp. adopted the
'i\ed method of leasing, and does lease, its
fi'ms under a system know in the trade as
"block iKioking. ' T'nder such pl.-in films are
iiflFcred in "blocks" only. A block is a group
'•f filrns oflFered as a whole. The number of
films in a block is not uniform. The iium
bers most frequently offered arc sutficient. to
occupy the available exhibition time of a
theater for three months or lor one ycir.
.Such blocks contain 13 or 26 films, or .';2 or
104 films according to whether the theater
changes films once or twice a week. fhe
individual films in blocks being offered at
any time arc not always iden'Jcil. Films
•"■e included in a block offered to an ex-
hibitor which the agent of Famous Players-
I.asky Corp. chooses for that purpose, and
witich he deems to be within the rj'enues
nf the exhibitor. A block is so cmistitiited as
to contain certain films which the exhibitor
feels compelled to lease and exhibit and al'n
other films of lower quality which the ex-
' ■• ■ ■' ■ ■ ' ■ .111.1 rxhlblt
'er» to be un-
Kt -l''<iMlii.t I.iiiu.ii. i l,y Corp.
has maim, lined and stili uid un-
fair distri' ■ ■• - ' - •
and does
ixhibitiir I
an exhibitoi ilcclini s In takf .ill, the block
is successively ottered to hi« competitors
until ' ' ■
oils I
pernii'
block, to lease less than the whole block al
prices so high as to make it im|iossible for
him successfully to compete with rival the-
aters, to wit: at prices arbitrarily fixed at
from ."iO to 75 per centum higher than the
C'tim.ites prices of such films as parts of the
block. The purpose and effect of such alter
native offer is to coerce and intimidate an
exhibitor into surrendering his frie choice in
the leasing of films and into leasing films in
blocks as offered, thereby denying to »uch
exhibitor the opportunity or privilege of lea«
ing and exhibiting certain other films of high
er qualities and which such exhibitor's patrons
demand and which such exhibitor desires tn
exhibit. Only in case all compi-titors m .i
community refuse to lease a block of mIth-
does Famous Players-Lasky Corp. lease foi
use in that community the films conlaiiied
in such block upon some other basis to Im-
arrived at by negotiation between the ,*ales
agent of Famous Players-I.asky Corp. and
the exhibitor.
The iiurpose and necessary effect of such
distribution policy is to lessen competition
and to tend to create a monopoly in tin* nio
lion picture industry, tending to exclude from
the market and the industry small indc
pendent producers and distributors of films
and denying to exhibitors freedom of choice
ill leasing of films.
Because of the dominant position of F'amnus
Players Lasky Corp. in the motion picture
industry, its methods of competition, policy
and practice are necessarily fullowe.l. .adopted
and maintained by all competitors of Famous
Players Lasky Corp. that arc strong enough
to acquire and operate first class first run
theaters to exploit their most meritorious pic
ttires and to offer to lease, and lease, films
in blocks only and in sufficient numbers to
occupy the available exhibition time of ex-
hibitors. Thereby it is made difficult for
small and independent producers or distribu-
tors of films to enter into or remain in the
moving picture industry or market, or to
lease individual pictures on merit. It de-
stroys the freedom of exhibitors to choo.sc
.according to their judgment and taste films
for exhibition and to exhibit only films that
in their opinion arc meritorious and accept
able to their patrons: and the public is de-
prived of the power to influence exhibitors in
-he choice of films and of the benefit of con-
tinuous exhibition of meritorious and ac-
ccptalde films only.
Paramount Milestones by Dates
The principal dates of the events alxjve set
lorth and certain other events closely con
nccted therewith and constituting the current
histi.ry of said unlawful combination and tb'
means adopted from time to time for it-
accoinplishraeiu are as follows:
July 29, 1910 — Artcraft I'icturcs Corp. in
corpo rated.
Oec. lyjtj — The residue of the ca|>ital stock
of Paramount Pictures Corp. acquired b;.
Famous Players-Lasky Corp.
Dec. 4, 1910 — Famous I'layirs-Lasky Corj'
acquire the remaining 49 per cent of th.
capital stock of the nine corporations tha-
were the franchise holders of Paramoui '
I^ictures Corp.
Apr. 29, 1917— Contract between Para
nmiiui I'lclures Corp. and S. .\. Lynch En
lerpriscs, Inc., giving latter exclusive 2"
year Iratichisc to distribute Paramount pu
lures ill eleven Southern Slates.
Dec. 28, 1917— Bosworth, Inc., Jesse L.
I.asky Feature Play Co., Famous Players
l-ilm Co.. Paramount Pictures Corp An
craft Pictures Corp., Morosco Photo Play Ci
and Cardinal Film Corp. merged uito Fam
ous Players Lasky Corp. From this daii
forward Famous Players-Lasky Corp. has cai
ried on all branches of the moving nictuit
industry.
Apr. 18, 1919 F.imous Players I.askv
I'orp. acquired one-half of the capital slock
of New York & Pacific Coast Ainuscmenr
' Co. operating Crauman's Million Dollar The
ater in Los Angeles, Calif.
Apr. 3U, 19r>--Comract lietwcen Fanioi:
Players-Lasky Corp. and S. A. Lynch ti
terprises. Inc., pursuant to which Southern
Enterprises, Inc., was incorporated. F'amou.s
Players-Lasky Corp. acquired 50 per cent of
its capital stock and S. A. Lynch Eiitei
prise the other SO per cent.
(Coiidnuc^ on paije 2i)
THE
22
i^<
DAILY
Monday, July 18, 1927
SJ.P.E.SHS GREATER
ADVANCES IN TECHNIQUE
Stereoscopic Films Fore-
cast— Other Improve-
ments Expected
This is the final instalment of the
latest report of the Committee on
Progre^ss 'of the Society of M. P
Engineers, an organization of tech-
nicians which devotes its activities
to' motion picture research of every'
description.
Previous sections of this reporl
appeared in THE FILM DAIl^Y fo,
May 1, 8, 22, 29 and June 19 and
July 10.
Exports of motion picture films
during 1926 were considerably less
than during 1925. (118). There were
214,026,620 linear feet of positive film
valued at $6,395,923 exported during
1926 as compared witli 225,656,151
linear feet valued at $6,787,687 ex-
ported in 192i Negative film exports
in 1926 amount to 6,600,000 linear
feet valued at $1,334,960 compared
with 9,929,643 linear feet, valued at
$1,893,058 exported in 1925. Latin
.\merica during 1926 led the foreign
market for American films from the
standpoint of quantity, however, Eu-
rope led from the standpoint of value.
.\ustralia was the largest individual
market for our films in 1926. with
Canada as second largest and Argen-
tina third. From these figures the
negative film was valued at 2.02c per
linear foot and positive film 2.98c per
linear foot.
Twenty thousand miles of film were
used during the year 1926 by ama-
teur motion picture makers. (119). It
is predicted that considerable more
yill be used in 1927.
A two-year survey conducted by a
i^rrent magazine indicates that there
ere 14,991 motion picture theaters
\ the United States in the year
26. (120). This is an increase of
\ theaters over 1925. There are ap-
Wimately 2000 first run theaters.
According to figures compiled by
the Census Bureau, motion pictures
produced in the United States in 1925
cost almost $100,000,000. (121). This
figure is considerably higher than
that compiled in 1923 when the fir.st
census was taken. It was reported
that there were 5,945 salaried officers
and employees of the industry in
1925. Their salaries for the year to-
taled $35,950,778.
The total seating capacity of mo-
tion picture theaters in this country
has been said to be 18,500.000 or one
seat for every six persons in the
country. (122). A large seating cor-
poration reported sales for the year
in excess of $10,000,000. (123).
During the past year 20 companies
have been organized for the purpose
of producing motion pictures in
China. (124). There are at present
approximately 50 companies produc-
ing pictures there, not more than 10
The Broadway Parade
THE long-run shows on Broadway continue this week without any additions, and
with none dropping out. Two new ones are scheduled for August — "Wings"
at the Criterion opening Aug. 1, and "The Garden of Allah" scheduled for the
Embassy some time in August.
Picture Distributor Theater Opening Date
"The Big Parade" M-G-M Astor Nov. 19. 1925
"The King of Kings". .. P.D.C Gaiety Apr. 19, 1927
"Seventh Heaven" Fox Harris ....•■ May 25
"In Old San Francisco" Warners Warners June 21
"The Way of All Flesh". . Paramount Rialto June 24
"The First Auto" ...... Warners Colony June 27
per cent of which are on a paying
basis. It is reported that there are
about 106 theaters with a total seat-
ing capacity of approximately 68,000.
Motion pictures are also shown to a
certain extent in educational institu-
tions and lecture halls.
.\ motion picture film producing
organization has been formed in
Burma (125) and is composed en-
tirely of natives. Tiie studio, which
is in a secluded part of the Burmese
jungle, is entirely up-to-date. They
have already produced eight pictures
dealing with Burmese life which at-
tract Europeans as well as natives to
the theaters.
The United States Navy is said to
he the largest motion picture distrib-
utor in the world. (126). Simultane-
ously with the release of features to
the large theaters, the Navy starts
two prints on circuits on which the
films travel three years before re-
turning to storage, the reels going
from ship to ship until every vessel
of the fleet has had its turn, then, af-
ter overhauling they go the rounds
of the naval stations. Motion pic-
tures,^re also used as an added in-
ducement to join the Navy.
Stereoscopic Projection
It is rather difficult to determine
just what actual progressive develop-
ment'has been accomplished recently
in plastic cineinatography. Reports
of pei^f^ctcd apparatus to produce this
effect are widely distri'buted, and it
is certain that there is much interest
in this field. An analysis of the prin-
ciples involved in stereoscopic and
pseudoscopic projection, and a re-
sume of various means and methods
which Jnave been tried and patented,
were given in a paper presented be-
fore the last meeting of the society.
(127).
It has recently been claimed that
actual third dimension pictures show-
ing length, width and depth on the
screen are an accomplished fact, and
tha1*|-)hotoplays made by a new pro-
cess will be available for all theaters
regardless of size or equipment with
out making any changes in the the
ater whatever. (128).
A new binocular stereoscopic cam-
era has been developed and is re-
garded by its inventor as one that
portrays pictures in the true three
dimensions. (129). When pictures
taken with this camera are viewed
through a special appliance, the screen
seems to disappear and there is no
consciousness of a picture having two
dimensions, exposed on a fiat surface.
The iticcess of the camera is said to
be explained by the theory of bino-
cular vision.
A patent has been granted on a mo-
tion picture apparatus for producing
pronounced relief effects by giving
the taking apparatus a constant to
and fro motion along a straight line
and causing it to move from left to
right, front to rear, and top to bot-
tom, (130) and another patent has
been issued on an apparatus which
obtains an effect by relief by taking
alternate pictures under different
lightings. (131). The motion picture
camera is connected to a light con-
trol that causes the 'lightings to al-
ternate in synchronism with the ex-
posures.
Talking Motion Pictures
The talking film is at the present
time popular because of its novelty
but it will undoubtedly be used ex-
tensively in the future to replace or-
chestra and vaudeville parts even if
the talking play does not become
popular. (132). While early motion
pictures were shown without 'music
and technical and travel pictures of
today are still impressive in silence,
the modern audience requires music
synchronized emotionally with the
subiect matter, with a background of
perfect silence. (133). A survey of
the present progress in the art of
"Talking Pictures" has been pub-
lished in a European magazine. (134).
A new device for furnishing inci-
dental music for the picture, called
the "Remaphone". has been devel-
oped. (135"). It consists of a Victor
"Electrola" with two turning tables
contiected bv a shaft to the two pro-
iection machines in the booth. Per-
fect synchronization of picture and
music is said to be obtained. An-
other apparatus, called the "Photo-
phone." has been perfected. It is a
combination of a motion picture pro-
iector.and the Pallophotophone. (136).
The Pallophotophone makes photo-
graphic print bv means of a vibrating
beatn of liErht on a strip of film, and
wben the film is run through the re-
KoHuring machine the vibrating beam
of liszht retranslates the photographic
sound record into audibility and is
.Tmplified bv a loud speaker to any
degree desired.
A new mechanism made under the
Vitaphonc patents carries the sound
waves on the film. (137) thus making
it impossible for the sound to become
out of synchronization with the ac-
tion of the picture. "Movietone" pic-
tures is the trade name rriven the de-
(Cantinved ok Page 23)
And That's That
iii^^ By PHIL M. DALY
UPON request of Secretary of
Commerce Hoover, Fox News
has supplied the government with
the complete picture record it ob-
tained of the recent flood. Another
recognition of the fine strides Tru-
man Talley has been making since
he took over editorship of the news-
reel.
Minneapolis' film row furnished
much of the timber which goes to
make up the great Pathe oak. El-
mer Pearson, Phil Reisman, E. A.
Eschmann and Charles Stombaugh
are company exectives who blos-
somed out from the Mill City.
And, speaking of enthusiasm,
Charlie Stombaugh is just bubbling
over with it. He's a glutton for work,
is Charlie, and he's got his shoulder
to the Pathe wheel.
There are two Christmas periods
at the Capitol — one at the regular
calendxir date, and the other when
Major Bowes returns from Europe,
at which time the staff is made hap-
py with goodies from Paris, Lon-
don, et al. The major has just done
the bountiful act, and everything is
Rue de la Paix at the theater.
A Review of Reviews
By LILIAN W. B REN NAN
Wicked old Broadway played a
heavy part in the new pictures of the
week. Just a glance over the titles
would indicate that it was a big week
for blondes and butter and egg men
Incidentally it wasn't such a bad
week for the box-office either. The
exhibitors have some attractive ten
ants headed for the old projection
room, "Rich Men's Son," "Dance-
Magic," "The Prince of Headwait-
ers." "Ten Modern Commandments"
and "Signed," are the headliners well
stocked with the old reliable audi
once appeal.
The Lewis Stone iiicturc, "The
Prince of Headwaters," for theme,
treatment and acting heads the list.
followed closely by " Ten Modern
Commandments," in which Esther
Ralston and an excellent cast put
over a fine entertainment. "Dance
Magic" offers more Broadway-stage
'ife and the sort of thing that makes
for sure fire thrills. "Singed" smacks
of Broadway doings but it is San
Ft-ancisco where Blanche Sweet
meets her Waterloo.
"The Callahans and the Murphys"
is uproariously funny. Marie Dress-
ier stages a roughhouse comedy and
gels awav with it to the delight of
the crowd. "Back to God's Coun
trv" sounds like, and is, a James
Oliver Curwood northwoods melo-
drama and first rate, too.
"Good as Gold." with Buck lones,
"Skednddle Gold." with Wallv Wales
and "Range Courage," with Fred
Humes are the western offerings
"The Satin Woman," starring Mrs
Wallace Reid has good box-office
value — bvish production, big setsar.J
fashions shows — to recommend it.
THE
Monday, July 18, 1927
■S&K
DAILV
23
On Broadway
Astor -"i lie liiK raraJi"
Broadway— "Naughty lJiil_ Nice"
C«nie»— "Moon ot Israel"
Capitol — -"The Clmghani Ciirl"
Colony —"The I'irst Auto"
Gaiety - "The King oi Kings"
Hippodrome — "llic Circat Mail Koblipiv
Harris- -"Seventh llcavtti"
Loew's New York — Today- "Slidr. Ktllv.
Shdc" : Tuesday. "Ilkick IJiamoiul Kxpif^-'
anil " Thf Winning tar " : Wednesday
"Circus Acr" ; Thursday. "Riihln-i Heels'';
Friday. "I'lKir I'lirls" and "llanils OtT"
Saturday, "(aiitaiii Salvatinn" ; Sunday
"Drums of the Desert"
Mark Strand — "The I'oor Nut"'
Paramount — "Rolled Stockinffs"
Rialto -"The Way of .Ml Flesh"
Rivoli — "Camille"
Roxy -"The Hlood Ship"
Warners — ^"OUI San Krancisco"
Brooklyn Mark Strand — "Naiighty Hut Nice'
Advance in Technique
Predicted by S.M.P.E
(Continued from /"Ui/t" 22)
\ ice. whicli is operated with the Vita-
phone mechanism.
Instructions for the operation anil
:i\aintenance of the Vitaphone syn-
chronous reproduction system have
been published (138) for the benefit
of the projectionist. A motor switch,
a \ Illume indicator, two amplifiers,
an Kiualizer for improving quality of
reproduction, and a general power
si'iii>ly pane! are essential to start
iilm and sound record in syn-
;ism. Kither alternating or di-
ourreiit may be used.
11 is claimed that the tone of the
sound reproduced from a photogra-
phic tilm record may be improved by
reprdducing the sounds at least twice
in such a manner that they reach the
ear with a phase difference corres-
ponding to a time interval of ]/& to
lAiO of a second. (139).
Si line effort has been directed
aiiiiMig producers toward standardi-
zation of sound reproducing devices.
(140). The adoption of different sys-
tems by each producer is said to re-
strict competition since producers
will eventually be limited in their
business to those theaters using their
own system, and the theaters will be
limited to dealing with producers hav-
ing the system corresponding to their
own particular device.
An experiment was recently made
in Germany in which film and radio
were synchronized for the transmis-
sion of a scientific medical lecture to
a motion picture audience. (141). The
transmitter and the projector at the
sending station were connected with
a synchronometer, and the same ar-
rangement was carried out in the the-
ater, thus causing both motors to run
at exactly the same speed.
Television
Paralleling the efforts made toward
perfection or improvement of talk-
ing and stereoscopic pictures is the
continued activity toward the develop-
ment of a practical device to trans-
mit still and motion pictures by wire
and by radio. It is predicted that
within the next ten years, we may sit
at home and see motion pictures
flashed on a screen through use of
the radio. (142).
A method is being developed which,
it is reported, will accomplish instan-
taneous transmission of pictures.
pun
AV.
Da.LY
SEZ/
" I here's a trc-
Tnenduous appeal in
the outdoors, ami
you've got to better
it if you're eoing to
get business in sum-
mer. Keep your
house cool not only
through a cooling
system, but make
your color scheme-
lighting and breezy
programs suggest a
cooling effect. Flow-
ers and plants help.
(143). The transmitter employs a
Kunt photo-electric cell and a four-
clectrode amplifying tube. The re-
ceiver uses a Braun tube, which au-
tomatically insures synchronism.
Twenty pictures are sent per second
which insures continuity of vision.
Infra red rays have been used re-
cently in London to transmit the
images of the faces of people sitting
in a dark room to a screen fixed in
another room, also dark. (144). The
inventor of this apparatus believes
that in another year it will he a com-
mercial proposition, retailing for
$150.00. It will enable users to see
and hear at the same time when in
connection with either the telephone
or wireless.
Sources of Material
(118) M. P. News, Feb. 18. 1927. p. 566.
ni9) M. P. Todav. Tan. 22, 1927 p. 7.
(120) M. P. News, Feb. 11. 1927, p. 461.
(121) M. P. News. Tan. 26. 1927. p. 294.
(122) M. P. Todav. Feb. 2'6. 1927 p. 2.
(123) M. P. Todav. Jan. 22. 1927, p. 7.
(124) M. P. Today, Mar. 5, 1927, p. 4.
(125) M. P. Today Oct. 2. 1926.
(126) M. P. Today. Feb. 12. 1927. p. 4.
(127) E. J. Wall. Trans. S.M.P.E., Vol-
ume X. No. 38, p. 326.
(128) M. P. News. Feb. 25, 1927, p. 664;
M. P. Today, Feb. 26, 1927. p. 2.
(129) N. Y. Times. Feb. 20. 1927.
(130) J. A. Rignon. U. S. Patent 1599839.
(131) Soc.d' Exploitation dcs Brevets et
Proc. Bessiere. Franch Patent 608614.
(132) C. Harriman, M. P. World. 81, Aug.
28. 1926. p. 555.
(133) E. J. Dalcroze, Kinematographic
Weekly Supplement, London. 113, 114. July
22, Aug. 5. 1926, pp. 53. 58.
(134) T. Brown. Kinematographic Week-
ly Supplement. 113. Julv 15. 1926. pp. 61.63.
(135) M. P. News. Nov. 13, 1926. p. 1849.
(13i)) M. P. News. Nov. 6. 1926, p.
175Sc: M. P. News. Feb. 11, 1927, p. 475:
if. P. Today, Feb. 5. 1927. p. 2.
(137) M. P. Today. Mar. 5. 1927. p. 4.
(138) American Projectionist. 4. Aug..
1926. p. 7.
(139) H. Kuchenmeister, British Patent
No. 258864.
(140) M. P. Today, Feb. 26. 1927, p. 8:
M. P. News, Mar. 4. 1927. p. 793.
(141) M. P. Today, Mar. 26, 1927. p. 6.
(142) M. P. Today, Jan. IS, 1927, p. 6.
(143) A Dauvillier, Comptes Rcndus,
Paris, 183. Aug. 2. 1926, p. 352.
(144) The ChicaRo Tribune, Dec. 31. 1926,
p. 5.
Manitowoc Theater Broadcasts
Manitowoc, Wis. — Francis Kadow
of the Mikado here has been adding
new equipment to his radio broad-
casting equipment which he operates
in connection with his theater. His
station is on the air every evening
from 6:30 to 7:30.
Text of Decision
(.Continued from I'aije 21)
.May 17. 1919 — Famous Players-Lai>ky
I'urp. aciiuircd 58 per cent of the capital
stuck of the companies leasing the Kialto and
Kiviili theaters in New York Lity.
.May 28, 1919 — Kealart Pictures Corp. in
c<irpur.ited.
June 12, 1919 — Contract between Famoir
I'laycrs-Lasky Corp. and Southern Enter-
prises. Inc., granting Southern Enterprises,
Inc., a franchise to distribute Paramount
pictures in the eleven Southern States ifor a
period of 25 years from Sept. 1. 1919.
June 25, 1919 — ^Famous Players-I.asky
Corp., through a .subsidiary corporation ac
quired a plot of ground in St. I^ouis upon
which it built the Missouri theater, which
iipcned Nov. 0, 1920.
.•\ug. 1. 1919 — Famous Players-Lasky Corp.
acquired a $2,000,000 interest in Stanley
Co. uf America.
Sept. 24. 1919 — Famous Playcrs-Lasky
Corp. acijuired one-half the capital stock of
Mountain States Theater Corp. operating two
theaters in Denver. Colo.
Dec. 1, 1919 — Famous Players-Lasky Corp.
at this date held the whole or portions of
the capital stock of eighteen different exist-
ing corporations engaged in the motion pic
ture industry.
Dec. 27. 1919 — Famous Players-Lasky
Corp. actyiired the remaining 50 per centum
of Southern Enterprises. Inc.
Jan. 27. 1920— Contract between Famous
Players-Lasky Corp. and Alfred S. Black by
which Black New England Theaters. Inc., was
incorporated; half of the stock of which was
taken by Famous Players-Lasky Corp. and
half by Alfred S. Black. Black New Eng-
land Theaters, Inc., was granted a franchise
to distribute Paramount pictures in New
England.
Feb. 5. 1920— Acquisition of 7500 shares
of first preferred stock of Famous Players
Canadian Corp.. Ltd.. and 65,064 shares out
of 75,000 shares of its common stock.
.Mar. 4, 1920 — Contract whereby Famous
Players-I^asky Corp. agreed to take one-half
interest in the theaters in San Franci co op-
erated by II. L. Rothchild.
June 22, 1920 — Purchase of 40 per centum
of the common stock of respondent Saenger
Amusement Co. by Georgia Enterprises. Inc.,
a subsidiary corporation owned by Southern
Enterprises. Inc.
June 17, 1920 — Famous Players-Lasky
Corp. acquired the remaining 50 per cent
of the capital stock of Black New England
Theaters. Inc.
July 20. 1920 — Contract between Famous
Players-Lasky Corp. and Wm. H. Gray, by
which Gray was given the management of
New England Theaters in which Famous
Players-Lasky Corp. was interested.
Dec. 29, 1923 — Georgia Enterprises. Inc.,
subsidiary to Southern Enterprises, Inc., dis-
posed of its 40 per centum of the common
stock of respondent Saenger Amusement Co.
Enters Exhibition Field
At the time of said formal adoption of
said progressive program by Famous Players-
Lasky Corp., and in the public announcement
thereof it was estimated that the ownership
of 50 first-class first-run theaters in wisely
selected key cities would be sufficient to en-
able Famous Players-Lasky Corp. success-
fully to establish and maintain its said un-
lawful sales policy, and to intimidate and
coerce independent exhibitors to lease and
exhibit the blocks of films so to be offered
by I'amous Players-Lasky Corp. The ac
quisition of said 50 first-class first-run the-
aters was the original intention and plan
of Famous Players-Lasky Corp. In the ex-
ecution of said plan its scope was continually
broadened until on June 30. 1926, Famous
Players-Lasky Corp. h.id interests in 368
theaters in the United States, in 332 of
which feature pictures were shown. In ac-
quiring theaters Famous Players-Lasky Corp.
did not. and does not, take title thereto in
the name of said corporation but obtains own-
ership and control thereof by purchasing the
whole or a part of the capital stock of a
corporation that owns such theater, or by
causing title to a theater to be vested in a
corporation, usually in a corporation created
for that purpose alone. Famous Players-
Lasky Corp. procures and owns all or part of
the capital stock of said corporation so hold-
ing title to such theater and exercise owner-
ship and control thereof in its capacity as a
holding Company. On June 30, 1926, the in-
terests of Famous Players-Lasky Corp. in
said 368 theaters were as follows:
In 128 — 1007r, in 13, more than 50% and
less than 100%; in 128, exactly 50'7c ; in 99,
less than 50%.
Interests in 69 of said theaters were ac-
quired by a contract flntrd Miy 20, 1926,
with the . II
voting ti
ol the ii_ ... ., ,.,,
City of Chicago ot the iranchmc ut First
Naiiuiial. This contract provides th.il re
spoiiUciu shall purcha-e on > i
u miniinuin ot 51',v and i.
2-3Vc uf the outstanding capu r. .., .^..,.4
llalaban & Katz Corp., which own intcrc:>t>
in said 69 theaters, M of which are located
in Chicago and 27 in other cities in Illin-
ois. Said Balaban & Katz Corp. had in torcc
a contract by the terms of which said Bala-
ban Jl; Kalz Corp. was to acijuirc a one-
half interest in five lirsl-run theaters in the
( ity of Detroit, the other half interest to 1
be held by oue, Kuiisky, the holder of the |
First National tranchise ^1 the City oi De-
troit.
By said ipethods and means so employed.
Famous Players-Lasky Corp. has unduly hin-
dered, and is unduly hindering conipetilort,
lessening competition, and reslrainiinj trade
ill the motion picture industry, and has
achieved a dominant position 111 the moving
picture industry, with a dangerous tendency
toward the creation of a monopoly therein
III the several pans of the United States.
In the following cities the Famous Players-
I.asky Corp. directly or through subsidiaries
has iroin time to tune acquired and enjoyed
the control of all or nearly all ot the hrst-
ciass moving picture theaters, including first-
run theaters:
Jacksonville. Fla. ; Miami. Fla.; Tampa,
F'la. ; Dallas, Tex., and Puiladelphia, I'a.
Ill compelling or attempting to compel
independent exhibitors to lease and exhibit
motion picture hlms produced or distributed
by it, l-amous Players Lasky Corp. has made
Use of various means and methods among
which are the following, to-wit: building,
buying or leasing and operating ,or threaten-
ing to build, buy or lease and operate, the-
aters in competition with independent ex-
hibitors who ret use to lease and exhibit the
niins produced and distributed by Famous
i'layers-Lasky Corp.
1-aragraph Eleven; The acts, practices and
things done as hereinbefore set forth, have
unduly hindered and are now unduly hinder-
ing, the competition in interstate commerce
ol competing producers and distributors of
motion picture hlms; and said acts, practices,
and programs .carried out as hereinbefore
set forth have a dangerous tendency to create
lor said Famous Players-Lasky Corp. and
lis alhliatcd companies, a monopoly in the
motion picture industry in the greater part
ol the United States; all of which is in
violation ot Section 5 of an Act of Congress
entitled, "An Act To create a Federal Trade
Commission, to define its powers and duties,
and lor other purposes," approved Sept. 26.
1914.
Conclusion
The respondents, Adolph Zukor, Jesse L.
Lasky and Famous Players-Lasky Corpi. by
reason of the facts set out in the foregoing
lindings. have been, and are using unfair '
methods of competition in commerce, in viola-
tion of the provisions contained in Section
5 of an Act of Congress entitled, "An Act
to create a Federal Trade Commission, to
define its jjowers and duties, and for other
purposes," approved Sept. 26. 1914.
Homstein Calls Managers' Meeting
Jiie Honibtein, vice-president and
ea.siern district manager of the Na-
tional Theater Supply Co., has called
a meeting of district managers for
this morning. Buffalo, Boston, New
Haven, Philadelphia, Baltimore and
Washington will be represented.
Eugene Cour Here
Eugene J. Cour, Pathe News edi-
torial representative in Chicago in
charge of Mid-West activities, is
spending a few days in New York
in conference with Ray Hall.
Stanley House for Bridgeton
Bridgeton, N. J. — The Stanley Co.
is building the Stanley to seat 1,500
at the corner of Commerce and Pearl
streets.
1.
THE
24
■^m
DAILV
Monday, July 18, 192/ ^j.
Refuse to Sell Film
to Booking Combines
{.Continued jrotn Page 1)
Two combines arc engaging the at-
tention of sales managers at the mo-
ment. One is the Affiliated Theatri-
cal Utilities Corp. which represents
about 139 theaters in Upper New
York State, Western New York and
Western Pennsylvania. This is the
group in which Nikitas Dipson and
Kred Zimmerman are prime movers.
Because of the rather formidable
number of houses for which this unit
is buying, distributors considered it
to be worthy of quick attention. The
second group is identified with Affili-
ated Theatrical Utilities Corp., but
operates only in Ohio. This is the
Associated Theaters of Ohio of which
Charles L. Casanave is president.
The claim is made by one distrib-
utor, however, that several exhibitors
who have signed with Associated are
breaking away and that three towns
in Ohio have signed contracts for a
year's service over the authority of
the buying combine to which they
belong.
Distributors Refused to
Serve Affiliated Chain
Distributors several weeks ago de-
clined service to Affiliated Theatri-
cal Utilities Corp., after a series of
meetings in New York. At that time,
JNikitas Dipson, head of the Affiliated
chain, Fred R. Zimmerman, vice-
president, and Charles L. Casanave,
>ead of the Allied Associated The-
iters of Ohio, came to New Y^ork
jo confer on the proposal.
i Refusal of recognition of Affiliated
Vas made by distributors, according
V Casanave, who said he was told
lat the distributors regard as a
^)oking combine any organization
iempting to book films for any
;ater in which it has not a 50 per
It interest.
K ■
lOol of 3 St. Louis
'i'irst Runs Under Way
(.Continued from Page 1)
henck, who has been conducting
|lgotiations for Loew's, Inc. has
., leen insistent that this arrangement
regarding the Grand Central must
lie made.
It is understood tliat final arrange-
ments for the agreement which has
been under way for weeks and has
been denied on every hand is near
consummation. Charles Skouras,
however, is insistent that there is
nothing to it. Through the St. Louis
correspondent of THE FILM
DAILY, he states:
"We know nothing about any such
arrangement and we would surely
know if any such deal has been con-
cluded. There is nothing to the re-
port."
On the other hand, Schenck ad-
mits the deal has been discussed. If
it should develop, he states, the con-
trol of the three theaters involved
will rest with the Loew organization.
Other reports declare that the
Skouras Bros, are to control them.
CLAIM NEW LENS TO BE
THE WORLD'S SPEEDIEST
Fastest by 44 Per Cent,
Sponsors Assert; —
Cheaper, Too
Cameramen are showing interest in
the new Meyer Kino Plasmat lens
which is said to be 44 per cent faster
than the fastest lens that has yet
been made. It was designed by Dr.
Rudolph, the scientist, who brought
out the first anastigmatic lens in
189,1
lis sponsor says it works mort
than three times as fast as the F:?.7
and possesses improved perspective,
the finest delineation, and modelling,
its depth of focus and critical defini-
tion are described to be remarkable
for so speedy a lens. It is claimed
by Hugo Meyer to be the only ana-
stigmat lens made that is free from
focal differences with the various
stops, and to have complete correc-
tion for all colors of the spectrum.
Hugo Meyer & Co.. of New York,
who are handling sales in the United
States, make this assertion:
"A lens of this character has very
many long sought for qualities, mak-
ing it possiljle to get good pictures
under lighting conditions hither to
considered impossible. It incidental
ly enal)les the studio to cut down on
lighting bills, and reduce the eye
strain on the actors.
"For night shots, early morning,
late evening and slow motion work
it is invaluable."
Paul Bern Gets Leave
Culver- City — Paul Bern, general
assistant to Irving Thalberg at the
M-G-M studios, has been granted a
two months' leave of absence from
his ■ duties and plans to leave Los
Angeles in a few days for Europe.
Ala. Conditions Off
Birmingham, Ala. — Condi-
tions throughout the western
and middle sections here do not
point to as good a fall as was
the case a month ago. Un-
favorable, weather conditions
have held back farming, and
while there is fair prospect on
cotton yield, the corn crop is
badly hurt.
Stanley 1927 Receipts
Seen at $35,000,000
(Continued from Page 1)
"No additional stock will be issued
at this time," McGuirk declared.
"The action was taken to provide suf-
ficient stock in the treasury so that
the company in furthering its expan-
sion prpgram will be able to issue
additional stock without the need of
calling special stockholders' meetings
from time to time." He said that the
jjcncfits e.xpected to result from these
■ actions had been realized in the form
of decreased operating expenses and
increased earnings from the box of-
fice standpoint, and that conserva-
tive estimates indicated that box of-
fice receipts from all Stanley the-
aters in 1927 would be approximate-
ly $35,000,000 or nearly double con-
solidated box office receipts for the
vear ended Dec. 25, 1926, when they
were 120,529,936.
Cast Prince of Wales
London — The Prince of Wales
made his first appearance in films
when he did a bit in "Resurrc^ction,"
a propaganda picture >vhich will be
shown Armistice Day by the British
Legion. His "business" consisted of
sticking a poppy in his buttonhole,
and writing a letter to Field Marshal
Haig, head of the Legion.
1 heater Changes
Hirniiiigliani The i^Dokcr T. a cnlui i ■
luiiise, has been opened Ijy A. H. Wciiilitig.
uiuler niaiiagement ut J. A. Juhiisdu. 'l"he
luiu.^e seats JOO.
Salisbury, Md. — Edward C. Jlay, Wilming-
ton architect, has received bids (or the erection
ol a $12U,0U0 theater to seat 1,000.
Syracuse, N. V. — Ernest J. Wolfe and
James Kiernan have started work on a South
Side theater at 2706 So. Salina St., to seat
1,200.
Stamford, X. V. — William Smalley has
upened a theater on East Main St.
Alljany-^liarry i-iellraan's Paramount is
well under way, located on Clinton Ave. west
of Northern Boulevard. It will seat 1,000.
Warren, N. V. — Manley Parker has opened
the Columbia.
Chariton, la. — Harry Cramer is building
the Kitz, which will soon be opened under ,
management of T. W. Thompson of Albia. .
.Sandpoint, Ida.— -F. C. Weskil has awarded
the contract for his theater construction to
tlie Colonial Building Co. of Spokane.
El Dorado, Ark. — Plans for a theater to
be constructed by the Arkansas Amusement
Co. have been drawn and approved.
Hennessey, Okla. — A subscription paper is
being circulated for the purpose of securing
[unds to build a theater.
La Eollette, Tenn. — The Novelty has been
opened, replacing the theater destroyed by
hre several months ago.
Earmingdale. N. Y. — The Farmingdale The-
ater Corp. has been organized here and will
build a theater on Main St. They plan in
spend $150,000 on land and building.
Chicopee, Mass. — Wernick Bros, are build-
ing a theater on Broadway to open at an
early date.
Carlos Files Judgment
Default judgment for $3,973 on a
note has been filed in the New York
Supreme Court by Abe Carlos
against Associated E.xhibitors. The
note was made Aug. 1926 and be-
came due Feb. 26, it is claimed.
Brand Made Production Supervisor
Hollywood — Joseph M. Schenck
has appointed Harry Brand super-
visor of production for the Keaton
unit. Brand formerly was publicity
director for Schenck.
Santell to Direct "The Noose"
Hollywood — Al Santell will direct
"The Noose" starring Richard Barth-
elmess, following completion of "The
Gorilla" for First National.
Street Gets Salisbury Post
Salisbury, N. C. — Eugene Street
now is in charge of the Capitol. He
formerly managed the Imperial and
Alamo at Greensboro.
Wisconsin Film Delivery Service
Milwaukee — John Strain, Charle.--^
W. Trampe, local manager for Mid
West, and Ben Koenig, secretary of
the Film Board have started wha'
is known as the Film Service, for the
purpose of delivering films. The}
have incorporated for $3,000 and have
a fleet of trucks at tlieir service tt
handle films.
Remodel Tonkawa House
Tonkawa, Okla.— Work of re-
modeling the Criterion has been be-
gun by J. M. Scwab, local contrac-
tor. The house, which was damaged
by fire two months ago, has been
bought by the Griffith Amusement
Ca- ,of Oklahoma City.
Open Salisbury Beach House
Salisbury Beach, Mass.— The the-
ater completed by the Salisbury
Beach Associates has been opened,
seating 600. It is under management
of Fred L. Markey.
Plan Williamsport Theater
Williamsport, Pa. — Valentine C.
Luppcrt will start work Aug. 1 on
his proposed theater and apartment
structure on West Fourth street.
Hot Weather Pointers
Mort Shaw of First Division rises
to remark, what this country really
needs these torrid days is:
1 1 ) A snow Sturm.
(2 A good five-cent cigar.*
(3) Shorter skirts.*'
(4) .More reliable racing tips.
(5) More smiling exhibitors-.
(()) Well packed picture palaces.
l7) More first runs for independent pio
lures.
(8) Complete buoking on First Division
Pictures.***
(9) Salesmen who visit their teiritoiy
nightly.
tlO) Stars who "hate" publicity.
(11) Cameramen who realize they are not
directors.
112) Adaptors who follow the ''original"
versions.
(13) Title writers who do not pun.
(14) Censors who are not strabismic.*^ '^ *
I These 14 points are not endorsed by tlie
League of )
*.Authorized by the former vice-president,
Mr. Mar.shall.
'"Saves the cost of fur neck pieces.
"**Just in search of some free advertising.
'""Usually means cockeyed.
Combination Policy at Kingston,
New York
Kingston, N. Y. — The Broadway,
which recently opened under man-
agement of Harry Lazarus, is play
ing vaudeville in conjunction with
pictures.
Arnold Kent Gets New Contract
Hollywood — Arnold Kent, now
playing in "Beau Sabreur" has just
been signed to a new long term con-
tract by Paramount.
Menjou's Next Chosen
Hollywood — Adolphe Menjou's
next starring picture will be "The
Musician" by Ernest Vajda.
Denny Starts Vacation
Hollywood — Reginald Denny and
his wife are en route to New York
and will sail for Europe on vacation.
^Bi
m
^e NEWSPAPER
>/'filmdom
ULTHE NEWS
ALLTHE TIME
OL. XLI No. 15
Tuesday, July 19, 1927
Price 5 Cents
No Idle Talk
rllK l)oys at C'dlunihia
haven't been talkinjj in vain
al)c)ut "Tlu' r>K.()(l Shiii".
t's sailing- aloni;- at the Roxy
'lis week at a riylil merry clip.
,itruest)ine here and there, hut
bal red-blooded entertainment.
Despite the heat, the croxvd
ijilauded when ris^ht e()n(|nered
M.r niitjht as it has a haliit of
mtr. Melodrama from start
tinish. It's that kind ot a
.rn. And it is interesting-, in-
nse. dramatic and fidl of real
inch. Columbia has a i)icture
It \vi)uld tit nicely into any
i^ram on the market today,
will make money for exhibi-
i> and for its ])roducer.
Looking Further
I'ut \vc see sonu'tliiiig l)e.\oii(l tl\e
n that Columbia has turiicd out a
c protluction. Tlie siKiiiticance of
he 15 loud Ship" is thus:
Hollywood is in throes of many
nferences on production econom-
That is as it should be. But
najor portion of the industry is
looking a fine example right in
i\\n yard. We mean the inde-
^leiit producer.
is argued here that the major
Ulcers can learn a lesson Irom
ir brethren. .\nA this is why.
onomy means nothing to the iiv
indent producer. He has been
-tising it for years. Not that he
ated to, but rather that he couldn't
Ip himself what with a limited
urket from which to draw revenue.
>ur independent couldn't and
?»>uldn't stand for an unreasonable
tidio overhead charge against hi.s
1 tures. for if he did lie would never
lar his financial skirts of muddy
its.
Sticking to Budgets
A'e don't know what "The Blood
Mp" costs and haven't attempted to
fd out. But we are sure Columbia
rde it at a figure that the inde-
pident market can absorb. Only
ven you compare the cost of inde-
Pident negatives with those of the
line producers do you get the
significance of the difference.
"he answer is complete coordina-
tii of production elements. That
Cs the waste. Rapid shooting
S'edules and a studio force that
details on duties. The independent
^ to and does make them cheaply.
others want to learn. The way
'lie latter to find out seems pretty
OPTIMISM AT STUDIOS ON
PROOyCIION KONOMY
Meetings Indicate Saving
is Possible Without
Salary Cuts
Los Angeles — Optimism over the
prospect of reducing production
costs, without recourse to any drastic
program such as characterized the
recent attempted general slash per-
vades the industry ttxlay, following
the third conference on the subject
si)onsored by the Academy of M.P.
Arts and Sciences and attended last
night by producers and players. Pre-
viously, the producers had met with
directors and writers to outline elim-
ination of waste at the studios.
Conrad Xagel and Milton Sills
headed the actors at last night's ses-
sion which demonstrated that aii
branches of the industry apparenll\
recognize the need for reducing costs.
'aiul are willing to do their share in
elTecting saving.
Producers again will meet with
(Continued on Page 7)
I
MOVE TO LIMIT ASS'N
TO [QUIPMENT MTRS
That the Tiieater Equipment Assn.
should consist solely of manufactur-
ers and that the dealers should i)e
dropped from membership, was tho
suggestion made by I. .Samuels,
.Mlentown, Pa., at the convention of
dealers and manufacturers at the H.)-
tel Pennsylvania yesterday.
"The interests of the manufaclurors
and dealers are widening and if the
association is to grow in strength and
membership a change must be made."
said Samuels. "I have interviewed
several prospective manufacturer
(Continued on Paae 6)
K ANN
Ala. Chains Active
Birmingham, Ala. — Many re-
ports are afloat over possible
activities of chains of Alabama.
It is reported that Tony Sude-
kum is endeavoring to extend
his circuit, taking in one or
more desirable locations, and
there is also a well defined
movement on foot, by still an-
other group to build up a strong
chain of houses, both in and
out of the larger cities.
Block Booking Decision Held
Causing Exhibitor Hold'Outs
•'Blue" Policy Changed
Philadelphia — "Humanita-
rianism first" is the new creed
adopted toward Sunday ob-
servance by the Lord's Day
Alliance, which plans a nation-
wide program to insure a
weekly holiday for every man
"regardless of his religious
creed or beliefs and then it will
be left to him to decide how
to use it," Rev. Dr. David G.
Wylie, new all-time president,
declared in a sermon here.
COMBINES, EXCHANGES
AT LOGGERHEADS IN 0.
(."levelaiul — Thirty theaters of the
.\ssociated Theaters of Ohio group,
wltich have banded together for col-
lective buying of films, are at logger-
licads with local exchanges which,
following the mandate of the home
offices, are declining to recognize tlic
liooking combine, according to its
president, Charles L. Casanave. Coin-
i)iiie member*;, on the other hand,
decline to deal iiidividualh- with ex-
changes.
Mvnihers claim they joined the as-
i Cotjtitiiied on Potie t*}
Competition for Publix at
Macon Planned by Luca?
Macon, Ga. — First competition t(
Publix here will be given by Com
munity Theaters Consolidated ci
.\tlanta. headed by .Arthur t". Lucas
and William K. Jenkins.
Community has obtained a lease
covering three store buildings in
Cherry St., in the heart of the retail
district, on which a theater is to be
built. Announcement of the deal was
(Continued on Paae ft)
19 Pathe-De Mille Films
from Aug. 22 to Jan. 1
Nineteen Pathe-De Mille studio
pictures, eight of which are listed as
specials, will be released bv Pathe
from .Aug. 22 to Jan. 1, 1928. The
specials and their release dates are:
"The Fighting Kaglc." starring Rod
La Rocquc. .Aug. 29; "The West
j Pointer," starring \^'illiam Boyd. Oct.
(Continued on Page 6)
"Watchful Waiting" Policy
in Buying New Product
Heing Continued
Decision of the l-"ederal Trade
Commission in the Paramount case,
ordering the company to cease block
booking, is reported having a tend-
ency to aggravate the situation exist-
ing throughout the nation, which
nnd.s sales lagging in practically all
sections.
l-..xhibitors, holding back to "see
w liat it's all about," before signing
up for the new season's product, are
reported seeing in the commission's
decision what they feel is a persua-
sive reason for declining to put ihcir
signatures on the dotted line, .\lany
of them feel that the concession of
individual selections will be forth-
coining as a result of the decision, al-
though Paraniount's statement on the
decision should serve to dispel that
attitude for the present at least.
.■^o strong has this idea of a re-
vision of sales policies taken hold that
exhibitors in a number of sections of
the nation are reported attempting to
{Continued on Page 0)
UEA DIRECTOR CHARGED
WITH WASTING MILLIONS
I'inancial difficulties of Ufa are to
be aired in court, according to a
copyright dispatch to "The New
Ork Times." Herr Hi xenberg. wlu>
ecently gained contro of the tier-
nan company claims that misman-
.gement of the company cost the
)eutsche Bank and stockholders mil
Ions of dollars before he took over
ontrol. As a consec|uence, Siegmund
acob, former manager of the rent-
•g department and a director of
I'fa, has been sued for lOO.OOO marks
(Continued on Page 7)
F, & R.-Saxe Conferences
Postponed by Non-Arrival
Failure of officials of Northwest
Theaters (Finkelstein & Ruben)
Minneapolis, and Saxe Enterprises.
-Milwaukee, to arrive in New York,
led to postponement of conferences
with Hayden & Stone in connection
with reported plans to pool the cir-
cuits. The Middle West Theater
operators are expected to arrive to-
daj' or tomorrow.
I
THE
'^M^
DAILV
Tuesday, July 19, 1927'
Vol XLI No. IS Tuesday, luly 19, 1927 Price 5 Coots
iOHN W. ALICOATE
Publisher
Published daily except Saturday and holiday*
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York, N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday,
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel : 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest W. Fredman, The Film Renter, 58.
Great Marlborough St., London, W. I. Paris
— La Cinematographic Francaise, 5, Rue
Saulnier.
Financial
There was liut a mere hanilful of sales in
film issues yesterday, and none of these in
noteworthy anioinits. The largest was Para
mount, common, which turned over 3.600
shares, the price holding firm. Kox Theaters
gained a fraction on a trade of 500.
Quotations
High
Low
Close
Sales
•Am. Seat. Vtc...
37
•Am. Seat. Pfd..
46
•Balaban & Katz..
63 !4
"Bal. & Katz Vtc.
73^4
Eastman Kodak
lO-i/j
164
164
9(11)
"Film Inspect. . . .
3/2
•First Nat'l. Pfd.
99/.
Fox Film "A"....
.S9
58J/i
58/2
400
Fox Theaters "A".
16'/«
15H
16^i
500
•Intern'l Project..
10
Loew's, Inc
52y«
52 ii
52J4
.ioo
•Metro-Gold. Pfd..
2554
*M. P. Cap. Corp.
8/2
Pathe Exch. "A"..
8
8
8
ioo
Paramount
lOOM
98^
99/2
3.600
•Paramount, Pfd. .
99
t*Paramount B'waj
9954
ttRoxy "A"
,^6
2'S
ttRoxy Units ....
33
30
■ftKoxv Common .
8
7
Skouras Bros
39
39
39
**Stan. Co. of Am
67/,
65"/.
67/2
TransLux Screen
5
5
5
200
Univ. Pict. Pfd..
ino
100
100
10
♦Universal Pictures
31
Warner Pictures..
16
16
16
266
W;irner Pict. "A"
23^
22M
t Bon
2254
d Mar
500
* Last Prices Quoted
ket
•• Philadelphia Market tt Bid
and Ask
Comerford Building at Pottsville
Pottsville, Pa. — Comerford Amuse-
ment Co. has purchased the old Cen-
tennial Hall site from the Chamber-
lain Amusement Co. for a new the-
ater.
$50,000 Theater for Sugar Notch
Sugar Notch, Pa. — John Tanavage
is planning erection of a picture
house to cost $50,000.
New Theater Leased
White Haven, Pa. — Ben Freed has
leased the theater built by the Am-
erican Legion and is operating the
house.
Steffes and Miller Here
W. A. Steffes, Northwest exhibitor
unit president, and Jack Miller of tlu-
Chicago exhibitor unit, arc in New
York.
Canadian F B O Business Booms
I'orvinto — P. C. Taylor, Canadian
general manager of Canada, has an-
nounced that the company's business
in the Dominion h^s increased 300
per cent during the last year and
one-halt.
Collings Becomes FBO Director
Hollywood — Pierre Collings, for-
merly scenarist for Paramount has
taken up directorial duties at the
h^BO studios, where he is making
preparations for the production of
"Alex, the Great", based on H. C.
Witwer's book of short stories by
the same title. Louis A. Sefecky
will supervise.
Aust Seattle Columbia Manager
Seattle — Paul Aust, formerly with
Associated Exhibitors, Realart and
Select has been selected by John C.
Ragland to manage the new Colum-
bia e.\chaiige here.
Rubel in Hollywood
Universal City — Beno Rubel is
here for a series of conferences with
studio executives on production ac-
tivities for the coming season. No
radical changes will result from his
visit, it is stated.
British Claim Booking Combine
London — Protest was made at a
meeting of the local renters society
that there was an unwritten under-
standing between certain circuits cov-
ering price to be paid for certain
product. The C. E. A. emphatically
denies this charge.
Vancouver Convention Thursday
Toronto — Annual convention of
theater managers of Western Canada
of Famous Players Canadian Corp.,
will be held at Vancouver, during the
three days of July 21-23 under di-
rection of H. M. Thomas of Van-
couver, western division manager.
Thomas paid a pre-convenlion visit
to headquarters to secure full infor-
mation regarding the company's plans
for the coming year and also to se-
cure prints of films which are sched-
uled to be presented in the Famous
Players houses in the Fall.
Eastern division managers will
gather here for their annual conven-
tion Aug. 22-23 when they will be
addressed by N. L. Nathanson, man-
aging director of the company, Clar-
ence Robson, eastern division man-
ager, John Arthur, director of pre-
sentations, Arthur Cohen, vice-presi-
dent of Regal Films and others.
Arbitration Year Book Published
"The American Arbitration Year
Book," has been published in 1,152
pages. It was prepared under direc-
tion of the American Arbitration
Ass'n.
Cumberland House Closes
Cumberland, Ky. — The Cumber-
land has closed.
DON'T ASK!
{The Film Daily
Question Box)
►"♦•■•"♦"♦■•♦■■».i»..».^.H
1. Where is "the smallest theatir
in the world?"
2. What is the term for wliicli
a copyright is issued?
3. What picture "made" Lillian
Gish?
4. What showman is referred to
as "The (irand (JId Man of the
Northwest?"
Who founded the present FBO
organization, and what was its pred-
ecessor?
{Auftwern will he found mi p«<]<' 7)
13 More Canadian Films
Ottawa — Capt. Frank C. Badglcy,
acting director of the government
studio, has issued a supplementary
list of 13 new official film releases
which have been made available for
screening. These are included in the
Seeing Canada Series.
Andres Gets Springfield House
Springfield, Mass. — Negotiations
have been completed for Al Andres
to take over the Bijou, a first run
at the expiration of the present lease
in December. .Vndres runs the
Glove at Holvoke.
Dorchester House Reopens
Boston — The remodelled Magnet al
Dorchester has reopened with Harry
Martin in charge.
Steele out of Hospital
Hollywood— Bob Steele, FBO
western star who was injiired in a
fight during the fih-ning of "The Mo-
jave Kid", has returned to his home
from the hospital.
Costello Closed for Repairs
Repairing of the Costello, Z?> Vi.
Washington Ave., is under way. The
house will be closed until August.
Hope Hampton and Brulatour Back
Hope Hampton and her husband,
Jules Brulatour of Eastman Kodak,
returned to New York yesterday
from France. She has just completed
a picture under direction of Leonce
Ferret.
Kaufman Joins Big Feature Rights
Louisville — A. H. Kaufman has re-
signed as manager of the Paramount
exchange here to manage the new
office being opened at Indianapoli'^
by Big Feature Rights Co., owned
by Col. Fred Levy and Lee Gold-
berg
O'Brien Injured
Hollywood — Eugene O'Brien is
confined to his home with a broken
leg.
STOCK SHOTS
of every conceivable nature (or —
dramatic, industrial and educational
producers.
Qeneral Film Library
(Morris J. Kandel)
117 W.46Sl.,N.y.C. Bryant 4417
Wesco to Build $1,300,000
Theater at Spokane, Wash.
SiJokane, Wash. — L. N. Rosen-
bainn. New York capitalist, has clos-
ed with Wesco foi" a $1,300,000 the-
ater at Sprague and Monroe, with
work to start around Dec. 15. It
will be of Spanish type. Rosenbaum
recently purchased the .Auditorium
here.
Maryland Outing Thursday
Hallimore — .Annual outing of mI-
P. T. O. of Maryland, will be held'
Thursday, at Hotel Bayou, Havre d^ i
Grace. .\n entertainment commit*?
tee with J. Louis Rome, chairrnaniii
has arranged many events to enter-
tain members. R.F. (Pete) Wood-
hull, and others are slated to be pres-
ent, including M. J. O'Toole, Sydney
S. Cohen, Joseph Seider, Nathan
Yaniins, M. E. Comerford, John Pay-
ette and Julian Brylawski. Many
exhibitors from the District of Co-
lumbia, Y^irginia and West Virginia
are expected.
Century Firm Dissolving
Baltimore — Petition has been filed i
in the Circuit Court here by Century
Theater Co., through its attorneys,
for appt)intment of a receiver, thC'
reason being tlial ilualer properties;
and olluT assets h;i\.- been disposed-
of and the company is not engaged
in any business. A court order has ,
been issued requiring that cause be
shown why petition ft)r dissolution
should not be granted before Aug. 2.
Free Mat Service Offered
Paramount's offering to huokerN ot
its coniidete program for U)27-28 ;i
free mat for newspapers, at the top
of which will l)e printed in 42 point
t\pe ji two line head containing thc
iheater name and address.
MAJESTIC THEATRE
DETROIT, MICH.
Located on Detroit's most
important business artery,
\yOODWARD AVE. at, Wil-
lis. Modern in every respect
with a seating capacity of ap-
proximately 1750. Has been
operated successfully with
Screen and Stock company
productions. Is available im-
mediately for short or long
term. Apply to —
MAJESTIC THEATRE CO.
c/o Ettlinger's,
38 Gratiot Ave., Detroit, Mich.
AMALGAMATED
VAUDEVILLE AGENCY
Attractions for
Picture Theatres
Standard Vaudeville Acts
1600 Broadway, New York City
Phone Penn, 3580
M.
KING OF
COMEDYl
HAL ROACH'S "OUR GANG"
^^^^H ""^^K^^^^^H
B^^iV
^^?^H
^^^^^ V. j^^^^^H
CHARLEY CHASE
MAX DAVIDSON
M-Q-M leads in every field now!
IN 1927-28 Metro'Goldwyn^Mayer
GIVES you comedies galore,
SYD Chaplin in his Biggest yet!
3 Dane-Arthurs, 3 Cody-Pringles,
4 Haines, 3 Davies and
PLENTY of others!
NOT to mention the Prize Comedies
OF the Short-Subject field.
HAL RoaclVs ''Our Gang" — and All-Star Comedies
AND Charley Chase — and Max Davidson Comedies.
THE Lion has your line-up!
ETRO-GOLDWYN- MAYER
HOT NEWS!
CALLAHANS
AND MURPHYS
goes into its
3d WEEK at
CAMEO. Cleveland
CAPITOL, N.y.— Big!
LELAND. Aiban>— Big!
STATE. Los Arvg.— Big!
Everywhere — Big !
ROOKIES
breaks every record in its
great run of
5 WEEKS at
MAJESTIC. Columbus, O.
ADAMS, Detroit— 2 Weeks
ALLEN, Akron— 2 Weeks
MILLION DOLLAR—
Los Angeles — 2 Weeks
ROYAL, Kcinsas City— 2 Weeks
I
The devil was bored and he sum-
moned his henchmen. "Pour for
me," he said, "into one mold, the
heart of a child, the body of a
wanton and the soul of a woman.
Let us see what will happen."
— Foreword, "Lores of Carmen"
IVl
ith
DOLORES DEL RIC
VICTOR McLAGLEN
Based on the story by PROSPER MERIMEE
Adapted by GERTRUDE ORR
RAOUL WALsri
PRODUCTION
This is the tropical talc of Carmen and her ten\pestuous hne affairs;
and of the great Toreador, who threw the hull and how!
\VILL1AM FOX
P
resents
VES OF
Victor McLaglen and Dolores Del
Rio, brilliant stars from "What
Price Glory," are the central figures
of this great epic of Spain and the
bull ring.
I
I
I
^ powerful and audience-
^pealing story with a
t;nsational box office
ombination— DEL RIO
aid McLAGLEN
^^e make no bones about
4 — this year it's FOX!
Mi^hen youVe talking about
HG PICTURES, about
ROFIT PICTURES you
ae surely talking
r
THE
Tuesday, July 19, 19
And That's That
By PHIL M. DALY .
"- *^— :--*-'^^' "-^»^ Z'T^:
HAROLD LLOVl) boasts" llic dis-
linctioii (if l)ciiif>; llic ]ir(ii)riet(ir
of llu' only privali'Iy-ow iicil rcKnla-
tion-v^au.tretl trolley line. It's being:
use(l lor the eoniediaii's new ineture.
Because of his nbililii as a cook,
Roy D'Arcn has bcc}i decora fed hij
members of Uic cast of Ramon
i\nra)'ro's iieii' rehicle icifh the
Roi/al Order of the Fiir-Vnted Soap
Bo'ivl.
R. ('. \\'ilson. «enial luhieationa!
sales inanaKer, is jealoiislx exhibitint^
a coat of Ian, ae(|uire(l, with consid-
erable difiicnlt\- on bis vacation.
Harry Cohn Here
Harry Cohn of C'ohnnbia I'ietnre
is in New York from the Coast.
Brook's Contract Renewed
Hollywood — Clive l5rook, who has
just finished the male lead in "ilnia"
starring Clara l]ow. yesterdax- signed
a new' contract with Paramount for
one year.
Exhibitors Asked to Aid
.San Francisco — .\ppeal has been
drafted to exhibitors b\' the I'ilm
Board to cooiierate with exchanges
in retnrnin.g lihns in the same con-
tainer in which they are received,
lender the local fire (U-dinance. the
exchan.ge may store a film onl\' in
the can on wdiicb is printed the nmn-
ber corresponding willi that of the
print.
Combines, Exchanges
at Loggerheads in O.
li'ciiliiiiird fi urn !'ci;ir 1)
sociation not lb seciu'e service cheap-
er b.\- collective buying, or to lake
any mulne advantage of distributors,
but for their own ])rofection against
various elements which threaten
their independence. Independent ex-
hibitor URMnbers of Associated The-
aters of Ohio also claim that if jiro-
ducers continue to refuse to recognize
organized indei)endent buying organ-
izations they will be taking away
frcnn the independent cxhiI)itor bis
last method of protection.
.Associated is allied witli Aftiliated
'I'beatrical lUilities Corp. represent-
ing 1,^0 theaters in Ohio, Western
I'ennsylvania, Western New ^'ork
and West Vir.ginia. Local exchange
managers liavc ruitbing to say about
the situation.
"If ever a salesman
tries to salve you with a
verlial promise that he
doesn't dare to put into
the contract, notify your
exchange manager, for
such kinds of tactics arc a
boomerang which will
cause you grief even
thongh you arc not a
party to such gyp tactics."
Newspaper Opinions
"Moon of Israel"
FBO
Roxy
DAILY MIRROR—* * * Tt is a he.mtiful
ly done hit of cinema, fully equal in tech
iiical eflfects to the De Mille o|nis. ♦ « •
EVENING JOURNAL—* * * It's a Eu
i'(*pean ])rofluction. m.ade with all the rushing
mohs and elaborate buildings in which Con-
tinental cinema manufacturers delight. ♦ ♦ •
EVENING WORLD—* * * He (Michael
Curtiz) has merely succeeded in giving us a
story which the widest stretch of our imag-
ination cannot encompass. * • ♦
GRAPHIC—* * * There is an air of au-
thenticity about the sets, the costuming and
the development of the theme, and the mob
scenes are exceptionally well handled. * * *
POST -* * * The only commendable thing
about "Moon of Israel'' is the handling ol
the mob. whether it be as Pharaoh's soldiers
or the children of Israel on their historic
march to the sea. * * *
SUN — * * * None of Mr. Curtiz's angles
nr stunning lighting effects, however, is visi-
ble in "Moon of Israel," its spectacle being
purely conventional and its unwinding purely
orthodox. But it is handsome in a routine
way. • * *
TELEGRAM—* * * "The Ten Command
ments" and "The Moon of Israel," the sad
truth seems to l)e, are stufTed to an equal
extent with gaudy hokum. The main dis
tinction is that the German schnitzel was fried
only on one side. * * *
TELEGRAPH—* * * It falls into the
category of a "prestige picture" — but one
that will boost the bank balance at the same
time it builds patronage. * * *
TIMES—* * • This is an excellent pro-
duction spectacularly, but it possesses little
in the way of dramatic value. * * *
Competition for Publix at
Macon Planned by Lucas
iCoiii'iuurd from l\jifc 1)
made in Macon bei'e by owners of
the buildings, who have agreed to
make iniprovcmenls necessary to
convert the slruclure into a theater.
Lease and improvements will exceed
$200. noo.
Through his several connections
Lucas is interested in theaters al-
ready operating in .Savannah, Rruns-
wick, Atlanta and Marietta. He also
is head of Educational in .\tlanta,
Charlotte and New Orleans.
19 Pathe-De Mille Films
from Aug. 22 to Jan. 1
(Continued from Pane 1)
.1; "The Wreck of the Hesperus,"
star cast, Oct. 10; "The b'orbidden
Woman," starring Jetta Goudal, Oct.
17; "Hold 'Em Yale," starring Rod
LaRoctiue, Oct. 31; "Po-v\er," star-
ring William Boyd, Dec. 5; "The
Blue Danube," starring Leatrice Toy,
Dec. 12; "Rip Van Winkle," with
Rudolph Schildkraut, Dec. 26.
The ' others and release dates arc: 'The
( liuutry Doctor," featuring Rudolph .Schild-
kraut. Aug. 27; "The Rush Hour," starring
Marie Prevost, Sept. 5; "Beautiful but
Diunb." starring \^era Reynolds, Sept. 12;
"Turkish Delight," with Tulia Fave and Ru-
dolph Schildkraut. Sept. 19; "The Angel of
Broadway." 'starring Leatrice Joy, Sept. 26:
"The Wise Wife," with Phyllis Haver, Oct.
24: "The Girl in the Pidlman,'' starring
Marie Prevost, Nov. 7: 'The Main Event."
starring Vera Reynolds, Nov. 14; "Let 'Er
(in Galkagher." featuring Junior Coghlan,
Nov. 21: "In Bad with .Sinbad." with Frank-
lin I'angbcirn featured. Nov. 28: "He's My
Man." featuring Phyllis Haver. Dec. 19.
In addition to these releases there will be
interspersed by Pathc. westerns and other
features, serials, comedies, Pathe News.
Patlic Re\iew and other short subjects.
Hamilton in "Shield of Honor"
Lhu'versa! City — Neil Hamilton is'
to iday a lead in "The Shield of
Honor," now Emory Johnson pro-
duction for Universal. George Lewis,
Dorothy Gulliver and Ralph Lewis
are featured.
Lewis in New Post
^\'arren Lewis has joined Warners
in charge of trade paper advertisin.g.
Lou Marangello has resigned frotu
the publicity department to take up
hi.s residence at Hollywood.
Block Booking Edict
Causing Hold-Outs?
(Coiiliniicd f I ovi l\i<ic 1)
cancel films already bought un<ler
block C(nitracls.
Evidence of exhibitors holding
back on the booking of product for
ne.xt season liavc been felt ever since
the .start of tlie selling season, fol-
lowing the conventions in May, Ex-
hibitors have declined, in many in-
stances, to set in product for the new
season, because they state the ad-
\ance of the season from August to
May, has dinnned their jjcrspective so
far as gauging product for next year
is concerned.
The two outstanding factors, of
course, are the mnuber of pictures
on the market and film rentals. The-
ater owners have declared they feel
the number of pictures on the mar-
ket gives them leeway in taking their
time in datin,g product for the new
season. A reported general advance
in rentals, too, has retarded buying,
with theater owners holding out feel-
ing that prices may be lowered.
A sliarp decline in the amount of
advertising used by distributors also
is a factor in the tendency of ex-
hibitors to await developments be-
fore buying new season's product.
Canadian Firm Officers' Named
Fort William, Out. — Sargeson V.
Halstead, former mining engineer, is
president and general manager of
Thunder Bay 'Films, Ltd., new pro-
ducing firm formed here. Louis W.
Chaudet is production director and
now is engaged with i)reparations for
"The .Spirit of the W'ilderness," Ca-
nadian story, which is to be the com-
pany's first film. W. Y. Montgom-
ery, retired merchant, is vice ijresi-
dent; Harry A. Cooper, sales man-
ager and A. .\. Rodman, manager.
Move to Limit Ass'n
To Equipment M'f
(Continued from Par/c I)
members and they refuse to join u!
less the organization is limited
manufacturers."
The membership matter was cd
sidered at an executive meeting
I lie board of directors last cvenii
and a report is expected today.
Charles C. Pettijohn of tlie M.
I'.D.A. urged the association to p>
gage a leader, preferably an organiz
not now in the equipment fiel,d. 1
pledged the co-operation of the Ha;
bodv to the association.
H. F. Hol(|uist, I. .Samuels ai
M. Rose were named as mcml)ers
the nominating conunittce and tb'
will submit nine selections for ti
board of directors. The board no)
consists of five manufacturers aP
four dealers. Treasurer S. S. Re-
rend reported a balance of $1,464.44
"We have been hearing too niU'
Hollywood," said P. A. McGuire,
an efifective talk. "What the puW
wants is good stories, properly pr
duced and ])roperly projected. V'
have also been affected with too niaii
personalities in the equipment fiel
In your publicity stories for tl
trade press forget the names
'bosses' and lay stress on your cqui'
ment. It will be more effective
reaching the exhibitor.
Sidelights
By RALPH IVILK
S. A. Louis of Miimeapolis is rather Inr '
He is attending the sessions and also findi
lime to pay a surprise visit to his fathi !
Louis is a former New Yorker.
• * »
J. C. Kroesen, P. A. Mctiuire. Wal'
(ireen, J. H. McAuley, J. H. Hertncr, i
.Samuels and Bill Kunzman are among I
association members, who also belong to I
Society of M. P. Engineers.
» "♦ *
Difect-by-mail advertising and public
received much attention at the afternoon s
sion.
New Theaters
Reseda, C'al.~-N. .Scheinherg and M.
Horwitz will build a $.^5,000 theater on !■
seda Boulevard north of Sherman Way. T
.Sloan Building Co. of Los Angeles will ha
charge of construction. Roy Reeves of V
Nuys is the architect.
Lima. Wash.— J. W. Graham, will !.
$4.S.nno theater seating 700 on Fourtli Si
Parkersljurg. W. Va.— C. B. Hall is liui;
nig a theater at 507 Juliana St.
Plain Citv. O.- -Plain City Theater (
will I.uil.l a $.SO.O00 theater and bu-im
building.
Three Day and Date Runs
Los Angeles — Three Paramount
pictures were given day and date
first nm here. They arc: "The Way
of All Flesh," Criterion; "Chang,"
Million Dollar, anrd "Barbed Wire,"
Metropolitan.
Newman (Jrove, Neb. — The Douglas h
been o])ened here.
Birniiiighani. Ala. — The New Ensley h
iiprncd under management of Dick Kennedy
Salt Lake City -Suburban Theater Co. w
linild a ."iOO-seat house near Ninth South
Last Sts,, to be ready Sept. 1.
Eu,i;ene. Ore.- Construction of a $l.=in.Ol
theater will soon be started bv the Heilig Th
aler Circuit to seat 1,700 and be readv th
fall.
Lumi.erton. N. C— R. S. Beam and ass
ciates are building a 1,000-seat house to opi !
early in the fall. S. ^. Dixon of Fayett '
ville is the architect, ' i
uesday, July 19. 1927
THE
DAILV
nUlY TIPS WMICM MIAN OOOASS TOG SUOWMCN
"Kookies"
(M-G-M-)
icrican Legion post furnislu'i'
ami otluT c(|iiipineiil tor lt>l)l)<
Jays and various hallylioi s
en lui'ii ill uiiilorm witc plari'i'
fetrcets day hefon- opening \vi I
jctions to drill and inarcli
Pphos, Ardmore. Okla.
"Rubber Heels"
(Paramount)
joc prints wire painted on >idi-
in front of tlu-atir — coniin;:
(litTercnt directions and It-adinv
the theater. The title "Ruhhe'
fcls" w.'is stenciled o\\ all of these
prints. Three window disi)la\ >
secnreil in which rnhher heels
displayed to>iether with hoards
lining 8 .\ 10 stills of tlu- pic-
-V. 1. Miller. Modieska, Au-
t.a.
"Somewhere in Sonora"
(First Nat'l)
An old-fashioned bicycle — one of
.ose implements of torture with a
ig wheel in front and one about the
l?e of a soup plate behind — was used
attract attention. Bicycle and
Ur moved slowly tiirouRli streets.
ie rider, garbed as a ruralist froii'
e tall grass, wore a banner on his
.ck calling attention to the fact that
•omewhere in Sonora" was the at-
iCtion and that the .Schade was
he most comfortable place in town
hen it's hot as well as when it's
Id."— Geo. J. Schade, Schade, San-
isky, C).
"The Yankee Clipper"
(P. D. C.)
"Yankee Clipper" model was placed
the lobby. It rested on large mir-
r around which sand was placed.
toy light-house and otiier niinia-
es were used to make the exhibit
llistic. Against the exhibit was
iced a card reading: "The student
ID after seeing 'The Yankee C'lip-
Jr,' writes the best judged 21)0 word
say, will be awarded this model
ip." Announcement of the con-
U was made on the program two
;eks in advance — O. .\l. Linn. Audi-
rium. Coatesville, Pa.
»Ludwig Forms New Exch.
Minneapolis — John Ludwig. who
s operated the Ludwig exchange,
formed the Premier Film Co.,
iistribute 53 features and 44 two
1 .--ubjects in Minnesota, North and
'Uth Dakota. These include 24
ladwick productions, 18 from Ex-
'llent, eight Peerless and three
nford features. Twelve Syd Smith
(1 12 Cyclone comedies and 20
reel dramatic pictures comprise
> >hort subject line-up.
ustard & Rowe Exercise Option
St. Paul — Mus'ard & Rowe, which
;fin operates the State, has exercised
option on the site for its proposed
ist run house.
Optimism at Studios on
Production l^conom)
(Cuntiniigd fii>m I'anc 1)
directors l-Viday night in a second
round of conferences, with writers
.lul\ 25 and technicians July 20. A
general conference of all grouiis will
De held Jnl\ 27, after which a mass-
meeting will be held on July .iO.
This last meeting is expected to deli-
nitely forestall salary reductions ten-
tatively set for .\ug. 1, under the
postponement agreed upon by pro
ducers at the suggotion of the
\cademy.
In a statement on the conferenci'^
Douglas {•"airbanks, proident of tin-
.\cademy saiil:
"Tlio .Vcadriny of .Mollmi I'ictiiri' Arts :iiicl
Si."ifiU"cs has Iteeii or^tatiizi-d primarily td
unity' the varimis hram-hrs of the nuitiu'i
pictiire imhistry, sn that it at any linic
any particular hraiich slidiild lie cniif rinili'il
with ilifhciiltifs we shall lit* ahlt* to cont'tT
ainot)>; otirsfl\es with the idea of soIvidk tlu-
prol)lfnis iit i|iieslioii. As is the case now.
iniHliicers frel that the cost of prudtictioi!
has rcachetl its hiijhcst peak and, Iiein^ an
act*>r and writer as well as .1 producer. 1 am
in a position to know this, hut our tirsl and
most important olili^ation is to 1r} to i:n
prove the iiuality of pictures al all linu-.
This we owe to the public.
"I feel sure th.at the result of this si-i ie^
of nieetinjis anil conferences will he the de
velopnicnt of the real architects and engineers
of tnir husiness, who will he ahic ti) sys-
tematize and rejiidate the amount of tittle
consumed in the preparing of a picture. tl-C
'sliootiuK* of a picture and the editing of ;i
picture so that a maximum result will iie
ohtained with miuimiun etTort.
"In the entire history of my experience
I ha\e never heen so optimistic aliout an t>r-
^ani/ation as 1 :ini ahout the Motion Picture
.\c.uleniy of .Arts anil Sciences. 1 have
never seen a tiner co-operative spii'it nor ;i
more sincere and honest clTcjrt. not with a
few. hut with all, to establish our industry
amon^ the ^reat institutions of the witrld.
We are now. all of us, in the same lio.'it
actor, technician, proilucer, writer and di-
rector— anil whoever rocks the hoat .-itTects
all in it ; we are memhers of a group
where the ^,'ood of one concerns the (jood of
ail .'(ud the jjood of all concerns the vjood one
Thus we have a unity that represents loyalty
•-lreni;th and progress. ''
Coatesville Bans Carnivals
Coatesville, Pa. — Major A. TL
Swing will ban traveling carnivals in
this town. He says he does not pro-
pose to allow such shows in this
city "for the reason that they do not
do the town any good. They take
the greater part of the proceeds out
of tlie town after it's over, and they
work a distinct hardship on the local
motion i)icture houses and legitimate
theaters which are with us all year
around. For my part I fail to see
w-herc they do a city any good."
New Theater in Lancaster
Lancaster, Pa. — .A new theater will
be erected on North Duke St.
Houses on the site will be razed. The
purchaser is unknown for the deal
is in the hands of a Lancaster real
estate firm which refuses to give its
client's name.
500-Seat House to Open at Croyden
Croyden, Pa. — Otto Grupp will
open a 500-seat house on or about
.^ug. 1. James Clark will he manager.
Improves Marcus Hook House
Marcus Hook, Pa. — Installation of
a cooling system and various other
improvements are being made at the
Spielmont.
Exhibitors
Daily Reminder
N o h ouse
can net along
with o u t
exploitation.
Tuesday, July 19, 1927
Ufa Director Charged
with Wasting Millions
{.Continued frum I'utie 1)
damages for "gross negligence and
dealings detriinent;il to I Ik- interests
of the conipan_\-."
.-\. large number of .\nierican lilms
either totall>- worthless or higiilv uii-
profitaiile were purchased by the ac-
cused director at high prices, it is
charged. Total loss said to have been
caused b\- Jacob is estimated in ex
cess of 'U),()(K).1)()() marks.
McGovern Titling ACA Film
l^inier J. .\lc(io\ern lias been en-
gaged by American Cinema .'Xss'n to
edit "Rose of the Bowerx-." co-fea-
turing Kdna Miiri)h\- and lolinnv
Walker.
Barrist & Goodwin Buy Regional
Phila(leli)lii;i — ii.irrist iK: Good win,
publishers of "The Kxhibitor," re-
gional trade p.iper. and "I'revilv,"
have acquired the Washington Film
Review, which is to be changed to
"The National ICxliibitor."
Straight Picture Policy at Hazelton
Hazelton, Pa. — l-'or the iirst lime
in the 11 years of its existence the
Feeley has abandoned vaudeville and
adopted a straight picture policy.
»••••••••>•-•«•••••
ANSWERS
{The Film Daily
Question Box)
• ■••,♦•■»■■>■■»■■«■■•■■»■. »i.»..»..»..»..#..»..»..^..»^»..»..».i>iiai,»
1. At Munich, Germcnii/. The
house seats 80 persons.
2. Original term of copyright
runs for 28 years; a renewal for an-
other 28 years may be secured is
applied for within the year preced-
ing expiration of the original term.
3. "The Birth of a Nation."
4. Theodore L. Hays, Finkelstein
& Ruben e.reciitivc.
5. P. A. Powers; Robertson-Cole.
JUSTICE DEPT. HIT EOR
EAIEURE TO PROSECUTE
Congress to Proho Cau.so
No Action was Taken,
Chase Says
H'ashiniilon Hiirniu of I III- III.M IK4II.V
Washington — .A.ttoriKy (ieneral
Sargent is charged with failure to
perform his proper duty in not pros-
ecuting the llays organization as an
imlauful combination in restraint of
trade ill letter of Canon William
.Sheafe Chiise, "reformer," to Presi-
dent Coolidge demanding appoint-
ment of a special prosecutor to in-
stitute both criminal and civil ac-
tion against I'aramount based on the
I'ederal Trade Commission's findings
of fact.
t base asks prosecution of those
responsible for maiiUenance and op-
eration of the Hays association, and
liredicted that because the attorney
general has failed to act. when Coii-
gress convenes petition for investiga-
tion will be introduced. This i)eti-
tion, he says, will "pray for a com-
plete, full and impartial investigation
of the failure of the attorney general
of the United States to institute long
ago the appropriate proceedings jJe-
scribed in this communication, and
also itito the activities of the M. P,
IVoducers and Distributors of Am-
erica, through its officers aiid em-
ployed agents in their relations to
political leaders aiul l-'ederal olVicials.
"The spectacle of the innnunity
from etTective prosecutitni which this
industry has enjoyed for nearly six
yeai^s while operating uiuler the di-
rection of a former presidential cab-
inet oflicer brings the adnniiistration
of justice under your term of office
into serious (|uestion i'lid it is luit
proposed by those wlio have a right
to expect that the laws of this coun-
try be enforced in the motion pic
ture industry as it is in other trades,
to sit idly by, content, with further
specious excuses for failure to per-
form official duties." Chase warned
I'resident Coolidge.
The writer of the letter reiterated
his desire for the creation of a reg-
ulatory comniission to deal with the
industry, and in conclusion said he
awaited "such consideration of this
communication as your good judg-
ment ma>- extend to it."
Judge Ben Lindsey in Films?
Los .-Xngeles — I-^teps are under way
to induce Judge Ben Lindsev to sign
a contract for a picture or series of
pictures dramatizing the jurist's
man\ >ears in juvenile work.
FJeishman to Replace House
Pittsburgh — Harry Fleishman will
erect a New Brighton theater, at 1730
Brighton Rd.. to replace his present
house ordered razed because of street
widening.
Massena Sunday Show Petitions
Masseiia, N. Y. — Petitions are
being circulated here to poll senti-
ment on Sundav shows.
i
i
»
Z4
■
%
directori
ofBoxroffici
Jiits '— '
I Pathc'^
DeMill
Progra^
1927-28
?s*.
ii
His First Knockout
■' d
Season 1927-28
"^k ' ' ' '^J|
ROD
^B ' ^H
LA ROCQUE
•
ill
f m
The FIGHTING
Si^
EAGLE
^^^K """
DIRECTED BY DONALD CRISP
^^^^Kr
with
^^^^r
PHYLLIS HAVER
l^r 1
Adaptation and Continuity by Douglas
l^w^ 1
Z. Doty from "The Adventures of Ger-
K
ard" by A. Conan Doyle. Supervised
■bl.
by C. Gardner Sullivan.
Pathe Exchange
AnotKer Big One in
Production
WILLIAM
BOYD
IHE WEST
POINTER
DIRECTED BY DONALD CRISP
with
BESSIE LOVE
Adapted by Douglas Z. Doty from a
story by Major Robert Glassbum and
^^^^^^^B
Major Alexander Chilton. Supervised
^^^F^, '
by C. Gardner Sullivan.
//7^-v^
:^^ NEWSPAPER
^yPILMDOM
ALL THE NEWS
ALL THE TIME
VOL. XLI No. 16
Wednesday, July 20, 1927
Price 5 Cents
The Market
WITH nary an interrup-
tion, the production mills
in Hollywood grind out
ctures. Year after year, hun-
; eds are turned loose in the
market here and abroad. In
• to, the annual output doesn't
actuate appreciably from one
eptember to the next.
I And here is opened up a seri-
ous question : Does this industry
'make any constructive attempt
to gauge its needs? Or does it
merely manufacture 800 features
this season because it did so
st season?
Guilty
We are of the opinion that the
usiness is guilty of the latter
practice. Nowhere within our
Kperience do we know of a gi-
„ antic industry which makes lit-
tle or no attempt to find out
hat sort of a market it will
ive to contend with as the new
ason approaches.
But we do insist that every-
>dy takes a shot in the dark.
irt of pot luck, hoping that
hen the fiscal year ends the
profit will hit about the same or
' perhaps somewhere above the
evious year's.
Hitting It Hard
Too many pictures are being
[Hade year in and year out.
There can be no denial of this.
iTou will hear arguments about
"ompetitive theaters and the ne-
ssity of producing enough film
' take care of them. But, not
■rgetting the competitive house
every possible sort of a situ-
tion, it still remains a truth that
n point of volume, the produc-
ng end of the business is hitting
t at too strong a pace.
, Any different ideas? Shoot
em in. Let's have an open
Drum on the question.
KANN
Victoria Makes Bid
Victoria, B. C— This city
may make a bid for leadership
as the production center of the
British Empire, and a race
with Vancouver may develop.
Claude Fleming of Australia
and W. L. Sherrill, formerly
of the Frohman Amusement
Co., are promoters of a $500,-
000 studio to be built here. The
city council is reported to in-
vest S250,0O0, the remainder is
to be raised m England. The
project is designed as the first
unit of a studio city, to produce
for a market throughout the
empire when the quota is
passed. Recently plans for a
studio at Vancouver was an-
nounced.
OPEN MARKET IS ASKED
IN EQUIPMENT EIELD
A bombshell was thrown into the
meeting of the Theater Equipment
Ass'n by Sam Kaplan, New York
manufacturer, when he urged the
manufacturers to go on record as to
whether they favor an open mar-
ket.
"We will make dealers faster than
any monopoly can buy them up," said
Kaplan. "Get off the fence and live
and let live."
Kaplan declared many manufactur-
ers are selling to one national com-
pany and refusing to sell to independ-
{Continued on Page 5)
II
NEW WEST COAST CHAIN
PROGRAM UNDER WAY
Seattle — Washington Theater En-
terprises has embarked on its build-
ing and acquisition campaign which
is to give the firm first run repre-
sentation here and at Portland, As-
toria, Vancouver, Denver and Salt
Lake City and probably other west-
ern key cities.
The firm has started work on its
3,000 seat theater here, and has ac-
quired a l,SOO-seater at Astoria.
Plans are declared going forward for
additional houses of the chain headed
by Ivan L. Hyland, local attorney,
as president, and Casper D. Fischer
(Continued on Page 7)
Michigan to War on Block
Booking, Richey Indicates
ST. LOUIS SUBURBANS
SEEK CUl^ON MUSIC
Orchestras May be Dropped
if Request for Relief
is Denied
St. Louis — Discontinuance of or-
chestras in neighborhood houses of
the city unless the musicians' union
grants concession either in the form
of reduced wages or fewer members
for orchestras is being considered by
suburban exhibitors.
Business in neighborhood houses
has been off during recent months.
There is no discounting the fact, and
it is equally certain that unless opera-
tion costs are cut many houses will
be forced to close permanently.
The present wage contract with
the union expirei in August and re-
cently in preliminary negotiations the
representatives of smaller theaters re-
(Continued on Page 7)
DENVER MANAGERS SEEK
25 PER CENT WAGE CUT
Denver — Twenty-five per cent re-
duction of salaries of musicians is
sought by the Denver Theater Man-
agers Ass'n, which has notified the
state industrial commission of its in-
tention to reduce salaries. The Den-
ver Musical Protective Ass'n also has
been advised of the proposed cut
with a notice that managers are
ready to open negotiations on a new
contract. No change, in working con-
ditions is asked.
So far, no mention has been made
of any intended reduction for other
theater employes. The managers as-
sociation represents the citys' first
run houses.
T.O.C.C. Ultimatum is
Delivered to Hays
Notice was served on the Hays
organization yesterday by the T.O.
C.C. that New York exhibitors will
take legal action to force allocation
of product unless distributors volun-
tarily apportion pictures, and will
(Continued on Page 7)
Exhibitors Consider It
Illegal and Duty is to
Aid Governments
Detroit — Michigan's exhibitor asso-
ciation interprets the Federal Trade
Commission's decision against Para-
mount as making block booking il-
legal, and is_ready to treat it as such
in cases where exhibitors are forced
to book in block.
"It's our legal duty to help the
government," is the cryptic reminder
to members expressed by H. M.
Richey, business manager, who calls
upon exhibitors of the state to keep
the organization advised of selling
methods employed.
"For years this organization has
said it was unfair" Richey's statement
says. "Now the Federal Trade Com-
niission says it is more ihan that —
it's actually illegal for a producer to
force an exhibitor to buy all cr none
of his program.
"While the case in question was
decided against Famous Players, it
(Continued on Page 6)
BLOCK BOOKING UPHELD
IN SKOURASjNTERVIEW
St. Louis — Block booking was de-
fended by ^^nvros P. Skouras, presi-
dent of -.^■ -as Bros. Enterprises,
which c, „.«ic3 the Ambassador, Mis-
souri and Grand Central, first runs
and controls 30 neighborhood houses,
in an interview published in a local
newspaper.
"The public has no worry coming for peo-
(Continued on Page 6)
New German Unit
Berlin — Igefarben, the Ger-
man aniline dye trust and the
publishing house of Ullstein
have taken over a substantial
interest in Terra Films. Ige-
farben acted through Agfa,
raw stock manufacturers which
is one of its subsidiaries.
"Lichtbildbuenne" believes the
new combination places Terra
in the forefront of German
companies.
Important production and
theater-acquisition plans are
under way.
THE
-a^m
DAILY
Wednesday, July 20, 192<
;^<> NEWSPAPER .^Xk WV^^'^I-LTHE NEWS
»/'FILMDOM ^^mXr ^^AlLTUe TIME,
Vol.XLI No. 16 Wednesday, July 20, 1927 Price 5 Gents
JOHN W. AllCOATE
Publisher
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York, N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4758-4739. Cable address: Filmday.
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel : 'Phone,
Drexel 7000 and Washington 9794. London-
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London, W. I. Pans
— La Cinematographic Francaise, 5, Rue
Saulnier.
Another mere handful of unimportant sales
marked the sequel to the previous day's quiet
market. Paramount common, had the largest
sale of the day, 2,100 shares changing hands,
with no change in price.
Quotations
High
♦Am. Seat. Vtc
*Am. Seat. Pfd
•Balaban & Katz
*Bal. & Katz Vtc
Eastman Kodak ... 1 64 J4
Film Inspect iVi
•First Nat'l. Pfd
Fox Film "A" 59
Fox Theaters "A". 16
*Intern'l Project
Loew's, Inc 5254
*Metro-Gold. Pfd
M. P. Cap. Corp.. 8
Pathe Exch. "A".. 36 J4
Paramount 100
♦Paramount, Pfd
Paramount B'way. 99 H
ttRoxy "A" 30
ttRoxy Units 32J^
ttRoxy Common .. 8J4
Skouras Bros 39
'♦Stan. Co. of Am. 68 H
Trans-Lux Screen.. 4^
Univ. Pict. Pfd.. 100
Universal Pictures. 30
Warner Pictures . 15 5^
Warner Pict. "A". 22^
Low Close
47
46
.... 63J4
.... 73^
163
3/2
9954
585^ 58/2
15J4 16
10
163
3/
52
3514
9854
99k'
28
30
754
39
6754
4J4
100
30
IS 1/2
2254
52
2554
8
36Ji
9954
11754
9954
39
68
4^
100
30
1554
2254
Sales
600
100
l',666
200
i',666
'166
700
2,100
"13
300
10
100
100
500
* Last Prices Quoted t Bond Market
*• Philadelphia Market tt Bid and Ask
"When you think of
INSURANCE
you are thinking of
S T E B B 1 N S
Specialists in Motion Picture
and Theatrical insurance for
the past twenty years
Arthur W. Stebbins & Co., Inc.
1S40 Broadway N. Y. C.
Bryant 3040
ITALY'S HOUSES GROSS
2,107,200,000 LIRE
Washington Bureau of THE FILM DAILY
Washington — Three thousand Ital-
ian picture theaters gross an average
of 2,107,200,000 lire per year, accord-
ing to the "Economia Nazionale", a
new Italian economic review. Trade
Commissioner George Canty has for-
warded a digest of the report to the
Department of Commerce.
Italy's theaters are divided into
three sections. In the first class are
50; in the second, 950 and in the
third, 2,000. Estimated receipts are
as follows:
Class Average Per
Month
(Lire)
First (50) 1,600,000
Second (950) ...114,000,000
Third (2,000) .. 60,000,000
Tiffany to Make Several
Pictures in England
Tiffany expects to make several
pictures in England for the new sea-
son's schedule. Fred Bernhard,
managing director for Tiffany in
England has left for London after
conferring with Tiffany officials on
the new line-up.
Average Per
Year
(Lire)
19,200,000
1,368,000,000
720,000,000
Total (3,000) ...175,600,000 2,107,200,000
Top Billing for Films
Tacoma, Wash. — Earl Cook, the
new manager of the Pantages the-
ater in Tacoma, is featuring pictures
over the vaudeville in his advertising,
claiming that the picture draws the
bulk of his patrons.
Friday Change at Seattle
Seattle — Friday is the new change
day affected by the newly adopted
policy, of the Pacific Northwest The-
aters in Seattle. This includes the
Coliseum, Fifth Avenue and United
Artists, giving a complete change
over each week end.
Vocafilm Premiere July 25
Vocafilm is to have its premiere
July 25 at the Longacre, presented
in conjunction with "Babe Comes
Home."
el^
Another Equity Meeting
Hollywood — Equity last night hel
a second meeting to enroll players.
Demand for the Equity shop in the
studios is to be pressed, it is stated.
Fire at De Mille Studios
Culver City— Damage of $100,000
was caused by a mysterious fire on
one of the stages at the De Mille
studios. The loss is covered by in-
surance.
Preparing New Schedule
William Le Baron, vice president
in charge of F B O production will
leave for Hollywood the end of the
week after conferring with company
officials in New York regarding the
schedule for 1928-29. Eight of the
current season's releases have been
finished while three more are in
work. Completed product includes
"The Gingham Girl" which is at the
Capitol this week; "The Great Mail
Robbery", "Clancy's Kosher Wed-
ding"; "Not for Publication", "Shang-
haied," "Judgment of the Hills",
"The Coward", "Hook and Ladder
No. 9", and "The Flying U Ranch".
Paul Davidson Dead
Berlin — Paul Davidson, director of
the Ufa and one of the founders of
the organization, is dead at the age
of 60.
Ince Arriving Today
Ralph Ince, his wife Lucille Men-
dez, Jola Mendez, his sister-in-law,
and the entire company making
"Coney Island," are expected in New
York today to film scenes for the pic-
ture.
Mrs. Russell diven Post \ '
Hollywood — Mrs. Lulu Case RtJs-
sell has been placed in charge of tne
newly-created magazine department
of the Joseph M. Schenck pjjblicity
forces.
Lightman -Buys Three
^ FayettcvtlTeT Ark. — H. A. Light-
man has purchased the Ozark here
and the Capitol and Newport at New-
port.
Stuttgart House Opening
Stuttgart, Ark. — Arkansas Amuse-
ment Co. will open their new Rice-
land in the near future.
Smith Building at Tulsa
Tulsa, Okla.— William Smith En-
terprises is erecting a 1,500-seat the-
ater at the Tulsa, and to be run at
popular prices.
Enid House Open
Enid, Okla. — Jack Johnson has
opened his Mecca.
Competition for International Falls?
International Falls, Minn. — George
Blackburn and Frank Wills of
Minneapolis are reported planning a
theater here. This would bring com-
petition to the town now controlled
by Al Peterson, who has the Grand
and Loyalty.
Dubuque Theater Being Remodeled
Dubuque, la. — The Capitol is dark
while undergoing remodeling.
Gorman House Changes Hands
Gorman, Tex. — The Strand has
been purchased by McGowen & Pet-
ty.
WANTED
Thoroughly experienced Man-
ager for large theater circuit
in Germany as assistant to
General-Manager. Only live
wire men having already man-
aged a chain of theaters in the
United States not over 36 years
and preferably speaking Ger-
man need apply, sending pho-
tos and references to Box
M-360.
c/o THE FILM DAILY
1650 Broadway
N. Y. C.
Equipment Notes
New Cleveland Sign Studio
Cleveland — B. Robert Bial of tht
Arkay Sign Co., 409 Film Exchangt
Bldg., has opened a second studio al
7018 Broadway in charge of Russel
Baker, formerly of Buffalo and New
York. An International Cutawl
made by the International Registe
Co. of Chicago, has been installed in
this studio for supplying the theatet
with complete stage sets and theatri-
cal signs.
New Oil Town Gets Theater
Sanford, Tex. — C. H. Muncie has
opened his new theater in this new
oil town.
Houston Negro House Planned
Houston, Tex. — A theater to be
patronized by negroes exclusively is
to be built by W. S. Rhodes in the
near future. The theater will cost
around $47,000 and will be located in
the Negro district.
Hall Opening Dallas Theater
Dallas — The new Bison will be
opened by R. R. Hall in the near
future.
Shawnee Opening Soon
Shawnee, Okla. — The Jones will be
opened in the near future.
J)b near the Ocean it's called-
TChelSreakers
So modem in equipment and
well conducted it is known as
one of theWbrlds finest Hotels
So
plan a Sojourn by the Sea and visit
l8rcaker$
ATLANTIGCITY
NEW JERSEY
JUUAMHatMAN
BATHING FROM ROOMS
WHEN IN WASHINGTON VISIT
HARVEY'S RESTAURANT, llth and
PENNA. AVES. FAMOUS SINCE 1854
"WE NEVER DISAPPOINT"
CIIOHMFIIH
iilM
INCORPORATED
220 WEST 42^-° STREET
NEW YORk
PHONE-CHICKERING 2937
ALLAN A.LOWNES. CEN.MCR.
b
u
11
IS passe
^ Superlatives have gone the way of
all flesh. Wild claims and wise cracks
won't sell motion pictures today. It's
a new, discriminating world. Think-
ing minds are buying pictures. Exhib-
itors are business men. They want
facts.
^ Fine! Here are facts:
^ "Chang" played to 301,000 people in 9 weeks at the Rivoli Theatre, New York. Doing
more business the 3rd week at the Roosevelt, Chicago, than it did the first. And the first was
nearly a record. Equally big in Boston, Detroit and Los Angeles. A picture keyed to these
changing times-"Chang"-and proving it! XXXXXXXXX
^ "Way of All Flesh" (according to Variety) "Only picture on Broadway doing capacity under
its own horsepower and will run till fall." Harold Franklin, President of West Coast Theatres
wires: "'Way of All Flesh' opened long run at Criterion, Los Angeles, to very enthusiastic
audience. A triumph for Paramount and Jannings. Audiences thunder approval." X X
^ ^^Just movies" won't get results like that these days. It takes
daring, unusual pictures shrewdly geared to present day standards.
Paramount Pictures in the modern manner. Pictures like "Chang"
and "Way of AU Hesh." XXXXXXXX
more facts, more signs of the times:
Variety conducts nation-wide survey of the box office drawing
power of stars and proves Harold Lloyd way in the lead. X X
Clara Bow gets 16,000 fan letters a month, world's record. Wins
popularity contest after contest. X X X X X X X
Fan magazines report more letters received from readers lauding
Richard Dix than any other male star. X X X X X X )8<
Fred Thom80ii on Paramount program, after careful check-up of country shows him leading
Western ace. And so on down the list of Paramount stars. No synthetic luminaries. Stars
because the exacting box office demands of today make them stars. X X X X X
^"Gentlemen Prefer Blondes" sells 600,000 copies as a book. A Paramount Picture. ^*'Beau Geste" no
freak hit as a road show but its value known in advance because a half million Americans bought the book.
fl**Beau Sabreur", its sequel and an equally big seller, also in Paramount's 100% Program for that reason.
^11 solid pages in the New York Times on aviation the other day — Lindbergh, Chamberlin, Byrd — and
Paramount first and exclusive with "Wings", a big road show of the air, opening August 1st on Broad-
way. ^Underworld stories in enormous public favor — and Paramount first with "Underworld" and "The
City Gone Wild." And how adult, how diflferent from anything you've ever seen! ^No, you can't make them
or advertise them with bull any more. It takes the resources of a mighty organization, showmanship and
keen knowledge of the tastes of these breathless, changing times to click in 1927-8. Each picture built
skillfully around a big idea. Each picture pregnant with box office reasons for making it. Each picture at-
tuned to the times. ^ You must have this kind of picture the coming season or give way to the man who
has. You get them in the 60 star hits, the 20 specials and the short features in Paramount's 100% Program.
And, frankly, nowhere else! XXXXXXXXXXXXXX
for showmen of today
A
THE
I^ednesday, July 20, 1927
-<^^
DAILV
New Theaters
jMauch Chunk, Pa. — Comerford Amusfment
lib is planning to build a 1,000 scat house
)U City, Pa. — Business men here are sub-
bing funds for erection of a $200,000 the-
for the South Side.
iHarrison, N. Y. — Charles A. Goldreyer
u opened the Biltmore.
|St Louis — A theater to cost $75,000 will
built on South Grand Blvd. The owner
exact location have not been announced.
Orleans — The Picayune on Canal St.
|_«pen shortly. W. J. Fornea and L. G.
are the owners. Rupert Richards,
ther of E. V. Richards, Jr., of Saenger
musement Co. will buy product for the
>use.
Westwood, N. J.— The Westwood will be
placed by a new theater to be built by
'estwood Theater and Realty Corp. of which
Thornton Kelly is president. The capacity
ill be 1,500.
Glassboro, N. Y. — Rapid progress is being
ade on the new Del-Sea. Stofflet and Tillot-
■n of Philadelphia are the builders. The
le at High and Academy Sts. will include
"Stores in addition to the theater.
San Francisco^The Avenue, a new Ac-
:nnan and Harris house on San Bruno Ave.
'tween Burrows and Bacon Sts. opens to-
ly. It cost $200,000.
«
Fischer Plans Lombard House
Chicago — Lombard, one of the few
uburban communities which permits
unday shows, is to be rewarded by
onstruction of a $300,000 theater,
•hich is to seat 1,200. Fischer's Par-
mount theaters, which has a chain in
llinois and Wisconsin, is sponsoring
(le house.
All Star Buys Sterling
Los Angeles— All Star Feature
)istributing Co., has closed for dis-
ribution of the Sterling product in
'alifornia, Nevada, Arizona and the
lawaiian Islands.
Al Joy Returns to Coast
Following several business confer-
nces with Cranfield & Clarke, who is
eleasing a series of two reel come-
ies in which he is being starred by
-ange-Joy Films, Al Joy is returning
D the Coast yesterday. He was ac-
ompanied by Joseph A. Richmond,
'irector and Rose May, leading
t'oman.
New Owner at Camp Hill, Ala,
Camp Hill, Ala. — J. E. Reaves has
lurchased the Playhouse, which was
)perated by Professor Bruce Flurry
nd changed the name to the Ritz.
St. Louis F. N. Branch Moving
St. Louis — Harry Weiss Anniver-
ary Month, marking the fifth year
s Sit. Louis manager and tenth year
'f Weiss' connection with First Na-
ional, was celebrated by removal
esterday of the branch to new quar-
ers at 3213 Olive St.
Griffith Firm Buys Two More
Norman. Okla. — Griflfith Amuse-
nent Co. has purchased the Univer-
ity and Billings from Harry Brit-
on.
Open Market is Asked
in Equipment Field
(.Continued from Page 1)
cnt dealers. He said he represented
more than 50 independent dealers and
that he favored a separate organiza-
tion for dealers.
Loew's, Inc., is opposed to any
monopoly on projection equipment,
according to Lester Isaacs, who is
in charge of the circuit's projection
department. "If Loew's, Inc. in-
.-talls its own supply department,
would it have to buy from foreign
manufacturers or through dealers?"
was one of the questions asked by
Isaacs. Spot lamps and American
carbons are projection equipment
articles which have shown most im-
provement, according to Isaacs.
J. E. McAuley, Chicago, was
elected president, J. H. Hertner,
Cleveland, vice-president, and S. S.
Behrend, re-elected treasurer. Hert-
ner, the retiring president, is to be
presented with a gift to be selected
by a committee consisting of Her-
bert GrifTm, S. A. Louis and J. C.
Kroesen, The dealer representatives
on the new board of directors are
S. S. Behrend, Chicago; S. A. Louis,
Minneapolis; W. E. Green, New
York; Walter Preddy, San Francis-
co. Manufacturer representatives
chosen as directors are J. H. Hertner,
Irving Samuels, I. L. Nixon, J. C.
Kroesen and J. E. McAuley. Presi-
dent McAuley created an advisory
board consisting of Hertner, Kroesen,
Nixon and Louis. This board is ex-
pected to consider the question of
whether the organization should be
limi'ed to manufacturers and dealers
excluded.
The Roxy, Paramount and Capitol
will be out-of-date in 15 or 20 years,
J. S. Dickerson of the "M. P. News,"
predicted in stressing replacement
building as an important factor. He
also declared the small town is a
fertile field for new, modern the-
aters. De Luxe theaters have justi-
fied their existence, according to
Dickerson. He asserted that New
England needs modern theaters.
Europe has 19.000 theaters, accord-
ing to Nathan H. Golden of the film
section of the Dept. of Commerce
and he urged hearers to utilize their
dull season developing foreign sales.
His department answered 6,000 in-
quiries during the past year and 40
per cent of the queries came from the
equipment field.
William Kunzman, H. E. Holtquist
and J. C. Kroesen were appointed
as a committee to handle the organ-
ization's advertising and publicity.
Fred Beecroft of the "M. P. News"
spoke on trade paper advertising.
Watts, Okla. House Dark
Watts, Okla.— The Royal has clos-
ed for the summer.
Brewer Opens Maysville House
Maysville, Okla. — L. E. Brewer
has opened the Maysville.
Liberty Theater Reopens
Cape May, Pa. — Adam Sulke, own-
er of the Liberty, has reopened the
house after repairing.
Home State, FBO Exchanges Move
Oklahoma City — Home State Film
Exchange and FBO have moved
into new offices at 704 and 706 West
Grand Aye.
Vaudeville Dropped at Lansford
Lansford, Pa.— The Valley has
dropped vaudeville and adopted a
straight picture policy.
Comerford Plans Another
Rloomsburg, Pa. — Plans for a new
theater are being completed by the
Comerford Amusement Co. The
American Legion Post here also is
building a new theater.
Two Harrisburg Theaters Leased
Harrisburg, Pa. — On Aug. 1. the
Broad will be leased to T. B. Heck-
ard by Katzman & Feldser. T. B.
Heckard who holds a lease on the
New Rialto will relinquish the lease
to J. Marcus.
$200,000 House in Hanover
Hanover, Pa. — Seating 1,200 and
costing $200,000, a picture house will
be built here by Nathan Appell En-
terprises and Fred Bitner. The house
to be known as the State, will be on
Frederick St.
Broad Theater Leased
Souderton, Pa. — Announcement
was made that the East Coast chain
has leased the Broad.
Long Branch For Sunday Shows
Long Branch, N. J. — State legis-
lation legalizing Sunday shows will
be fostered by the Chamber of Com-
merce, it was decided after receipt
of petitions calling for a liberal Sab-
bath.
Riggins Gets Second House
Ludowici, Pa. — Ward P. Riggins,
Jesup exhibitor, has taken over the
Princess from Hinton Nelson and H.
Lipsitz.
Hartford Majestic Closed
Hartford, Conn. — Failure of the
picture to accompany the Vitaphone
program to arrive at the Majestic,
led next day to closing of the house
until Sept. 4. A. C. Morrison, owner
of the house, declares the closing due
to declared inability to obtain first
class films for the "tail-end" of the
season. The Princess and State, here,
also declared inability to obtain first
class films for the "tail-end" of the
season and are closed.
New Owner at Stanberry, Mo.
Stanberry, Mo. — Francis M. Meyer
has purchased the Palace.
Portland, Ore. House Sold
Portland. Ore. — Arcade Amuse-
ment Co. has acquired the Grand.
Sixth St., between Stark and Wash-
ington Sts., and will remodel and re-
open the house as the Arco. The
Arcade firm is understood to be com-
posed of Broadway Amusement Co..
which operates the Irvington; G. A.
Metzger. formerly associated with
Jensen & Von Herberg, and his
brother, B. Metzger. Sidney S. Shu-
bach, former Lincoln manager, will
manage the Arco.
Incorporations
Albany, N. Y. — Unique AUractions, New
^orlc theater managers. Capital, $1000
Piled by Korkus and Korkus, 5 Bcekman St
Albany N. Y.— Mt. Ki.co Community
rhcater, Mt. Kisco. Capital, 20,000 sharei,
''."iff""''' a"'l ■'00 shares, ccmmon. slock
I'lled by R. Navas, 500 Fifth Ave.
Albany, N. Y.— .Mayfair Associates, New
York motion picture theaters. Capital $20 -
000. Filed by Tietlebaura and Jay, 305
uroadway.
Albany, N. Y.— Wakefield Theatres. New
,V? ,•, '"o''"" pictures. Capital. $25,000
I'lled by M. Hart, 287 Broadway.
Co. New York, motion pictures. Filed by
J. C. Laino, 1875 Cropsey Ave., Brooklyn.
AfMn'''/"'"''" Conn.— Middlesex Theaters, Inc.,
Middletown. Capital $50,000. Incorporators
l-rank Arrigoni and others.
Fred Young at Raleigh
Raleigh, N. C— Fred Young for
several years manager of the Capitol
and Iris at Salisbury, now is man-
ager of the Publix-Sacnger Superba,
here.
Booth Firm Building Two
Greeneville, Tenn.— Construction is
well under way on the Palace, lo-
cated on the site of the old Liberty
and scheduled to open about August
The building is being erected for
the Booth Enterprises. Its opening
will not effect plans for the theater
to be erected on Main St., which will
also be under Booth management.
After the opening of the latter house,
the Princess, also on Main St., will
be redecorated. E. A. Booth of
Greeneville is president of the com-
pany which controls besides the the-
aters in Greeneville, five other Ten-
nessee theaters: the Lyric, Jonesboro;
Gay, Newport; Jefferson, Jefferson
City; Grand, Lenoir; and Moneta at
Sweetwater.
Kirby Bros. Active
Charlotte — Kirby Bros., who oper-
ate the Palace, Roxboro, and the
Gaiety at Oxford, have started con-
struction on a theater at Durham,
which they expect to complete in the
early fall.
itl
nl
'■J
II
THE
-;%g^
DAILV
Wednesday, July 20, 19
Block Booking Upheld
in Skouras Interview
(Continued from Page 1)
pie will still get to see the Paramoun^s as
they come out, whether the theaters lease
them singly or in blocks," Skouras is quoted
as saying.
"Here's the reason. Including the Or-
pheum Circuit Houses there are six first run
motion picture theaters in St. Louis. These
require at least 52 pictures each a year, or
a total of 312. When you consider that only
350 to 400 pictures a year are produced by
all the big companies, you can see St.
Louis has got to have them all, under one
form of contract or another.
"If we started out marketing for pictures,
as the commission wants us to do, we would
have no market to go to not already supply-
ing us.
"You have not heard Skouras Bros, com-
plain against block booking. I think Zukor
is right. Adoption of a hand-to-mouth sys-
tem of leasing pictures would mean in our
case, only one thing — extra and unnecessary
work.
"Of course, there is the possibility all the
time of exhibitors getting stung on some of
the pictures they have to take under 'advance
leasing' but in the case of Paramounts we
can feel assured the quality will be on the
whole satisfactory."
Paramount is interested with Skou-
ras Bros, in the Missouri and Am-
bassador, which are on the Publix
chain.
Cotton Pathe Division Head
Cleveland — Robert Cotton has been
made division manager for the re-
organized Pathe exchanges covering
Cleveland, Detroit and Pittsburgh.
Cleveland will continue to be his
headquarters. Cotton has been cen-
tral division manager for P. D. C.
ever since its organization.
Regional Tiffany Meeting
Detroit — E. J. Smith, general sales
manager for Tiffany, held a regional
meeting here. Those attending were
Allan Moritz, Detroit branch man-
ager; Alark Goldman, Cleveland
branch manager, and Charles Weiner,
special representative.
Greater Features' Changes
Seattle — W. L. Doudlah, popular-
ly known as "Doud" is now fulfilling
the capacity of manager for the
Greater Features in Seattle. Frank
Castle, formerly connected with
Paramount in Seattle, has charge of
Greater Features in Portland.
•§Ss?*saa3fi|(5^99?5W? 999
Just 40 minutes from NswYork by train
'IHE ©OA-RpWALK IS GlJORipUS
'HIE Ai'i^is L^EN wkTR HtAijH
TTii: lloiti^is A 'PiEASAi*r'fS£A'r
'Rpom 'I'lus 'fooU -Only ♦er per 3)ay
Ohen Ai-u-Year
Henry H. Oerarcl -^ — ^^•>jfi»g Gtrtfio'
DAILY TIPS WHICH MEAN DOLLARS FOP SHOWMEN
"Fast and Furious"
(Universal)
Capitalized automobile accident
day or two before opening. Had the
wrecked car brought to theater
where it was placed in street in front
of house, roped off from the curious.
Police department gave permission
to this arrangement as it was con-
sidered a good object lesson to those
inclined to step on the gas. A ban-
ner on the side of the wreck an-
nounced: "This is the result of an
accident last week at the corner of
and Sts. Do not drive
'Fast and Furious' or this might hap
pen to you." Clippings from news-
papers describing the accident were
pasted on a card which also was plac-
ed on the wreck. — Strand, Birming-
ham, Ala.
"Mother"
(F B O)
"The Oakland Tribune" inaugurat-
ed a "mother" essay contest, prizes
including two seasoned pair of passes
for the best 200 word essays con-
tributed by grammar class pupils. —
Hippodrome, Oakland, Cal.
"Rough House Rosie"
(Paramount)
Built miniature roller coaster about
five feet high and nine feet long over
all. Two toy autos ran the course
of the track and were then lifted by
a belt back to the top again for an-
other trip. Track was built of tin
and frame work of blind stop.
Mechanism was left open so it could
be seen and this attracted almost as
much attention as the roller coaster
itself. The display was used in large
window for five days prior to and
during run. For a background under
track, a piece of compoboard was cut
out on which were mounted photos
and printed lettering about the pic-
ture and play dates. — Roy L. Smart,
Rivoli, Greenville, S. C.
"Rolled Stockings"
(Paramount)
Compoboard lobby display showed
a girl's feet standing on the boy's
feet. The display was unusually high
and purported to show only from the
knees down. The girl's stockings
were rolled below the knees. — J. P.
Harrison, Hippodrome, Waco, Tex.
"See You in JaU"
(First Nat'l
Warnings, in the form of a novelty
herald contained the caption, "Po-
lice warning" with the following
copy, "You have violated the traffic
ordinance checked below. If this
is your first offense, kindly take
warning. Read the traffic rules. If
this is your second offense, you are
hereby summoned to witness the mo-
tion picture, 'See You in Jail' at the
Publix Strand — Monday, Tuesday,
Wednesday, May 30, 31, June 1."
Beneath the above copy were a doz-
"My Best Girl" Stunt
Credit Vic Shapiro of United
Artists with one of the big ex-
ploitation splashes of the year.
In 13 cities, he tied up with 13
newspapers to select 13 "best
girls" for a 13 day vacation at
the Mary Pickford studio,
where "My Best Girl' is being
filmed. The papers were given
their own choice of the man-
ner of selecting the town's
"best girl."
The newspapers splashed the
story big over the front pages,
and in a majority of the cities
the affair was made a civic
event. A United Press cor-
respondent is to accompany the
party to the Coast, so continu-
ous publicity is assured, and
the girls are to write their ex-
periences for the home town
newspaper. Then when the
picture plays, it is expected to
have the local winner make an
exploitation aid tO' the produc-
tion. The stunt thus secures
practically six months' pub-
licity. Exhibitors are hooking
up to the stunt, the proportions
of which have increased as the
competition progresses.
Eastern and Middle West
girls will assemble at Chicago,
where a round of entertainment
and functions have been pro-
vided, including films by the
news weeklies.
en traffic rules such as, "Making
complete turn around City Hall,"
"Driving without glaring headlights,"
"Parking on fire escapes," etc. Dis-
tributed 2,000 of these novelty her-
alds. Also built a lobby display of
wooden bars across the front of the
theater to resemble the bars of a
jail. Across the doors of the jail was
a sign reading, "Jack Mulhall in 'See
You in Jail." — Carl Hux, Publix
Strand, Knoxville, Tenn.
"Venus of Venice
(First Nat'l)
Woman writing the best review of
the picture in 200 words or less was
awarded a permanent wave. This
advertised mainly through the dis-
tribution of 3,000 circulars at the the-
ater. The circular contained all the
information necessary about the con-
test as well as mentioning the title of
picture, name of theater, and play
dates. And the hairdresser's name
and address at the bottom. Hair-
dresser donated the wave and paid
for the cost of the circulars. — Charles
R. Hammerslough, Publix Broad-
way, Newburgh, N. Y.
Another for Schwartz
The A. H. Schwartz circuit has
taken over the Freeport theater at
Freeport, L. I. from Major Rasmus-
sen. It will be redecorated.
Michigan to War on
Block BookinI
(Continued from Page 1)
affects every producer in the bus
ness.
"The fact that the commission hs
ordered one company to cease th
practice, to cease threatenmg to at
quire theaters to force exhibitors t
buy, etc., is interesting, of course, bt
the added part of their decision is th
most interesting.
"It reads: The respondents are require
to file a report within 60 days as to tt
manner in which they have complied wit
the order, and further proceedings will di
pend on the character of that" report."
"Yes, it is true that some exhibitors pn
fer to buy in blocks, but where there ai
ten that do there are a hundred that don't,
"Wise men in the business are out wit
the statement that the order of the commir
sion won't actually mean anything to the ev
hibitor, for the producers will put the pric
of a block at a certain figure, but if the ey
hibitor wants to leave out the no good one"
the price of the balance will be prohibitive
No doubt that may be tried. But what, wi
are wondering is, will the commission stan<
for that kind of deal.
"The decision of the commission is cer
tainly an encouraging one to exhibitors. Th<
shame of it is that reforms of the business
must come from outside of the business and
not within our rank. It is probable that il
will not be long before the attention of the
commission will be called to inequities in the
contracts, or the practice of some producers to
sell exhibitors pictures from announcements
only, pictures that many times don't measure
up to the standard of prices the exhibitor
paid for them, or even are not made at all,
or if made, are substitutions entirely diflFerent
in story, stars and directors. The commis-
sion might decide that this was taking money
under false pretences.
"It shouldn't be so difficult for producers
to determine the legitimate exhibition value
they must get for a picture, taking into con-
sideration the fact that a part of their pic-
tures may not meet with ready sale. And to
offer these pictures to the exhibitor at prices
that he can pay and come out on.
"Of course, under that plan some of the
terrible flops would not be made and possibly
a little more care would be exercised in pro-
duction, but even the motion picture business
can stand that.
"It might mean thajt the exhibitor might
pay a little more for his pictures, but isn't
it true that it isn't the price that you pay
so much as it is the gross business that
you do on a picture. Some pictures would
be expensive at half the price.
"This office has always insisted that it was
possible for a producer to know what he was
going to make definitely before he sells, and
to know how much he was going to spend on
those productions, and, therefore, the price ,
they would be worth. It seems, according J
to some of those who have studied the busi-
ness, that too long we have followed the
course of least resistance.
"Nevertheless, block booking is illegal. An
order has been made to report what is going
to be done to remedy the situation. This
office will be very much interested in hearing
from any exhibitor in the state of Michigan .
who wanted to buy less than a block and f
was refused or quoted positively prohibitive
prices. For it's our legal duty to help the
government.
Johnson Returns to Geneva, O.
Geneva, O.— Ward Johnson, for-
mer owner of the Liberty, is back
from a visit south after selling his
house.
Frisch Increasing Capacity
Ashtabula Harbor, O. — Louis J.
Frisch is building an addition to the
Harbor which will accommodate 300
people. The whole house is being
remodeled.
Remodeling Youngstown, O. House
Youngstown, O. — The Princess,
operated by Weintraub, Hartzell and
Renner is closed temporarily for al-
terations. The front is being re-
modeled and the interior redecorated.
BlBt
THE
Wednesday, July 20. 1927
s2^
PAILV
A Little
from "Lots"
By RALPH WILK
I.LENE TALMEY. graduate of
' Wt'llesley, whose movie charac-
ketches in the Is'ew York World
^ted attention for several
■lis, is writing a book, "Doug,
and Others."
* * *
The newest member of the
Ilatless Club is Frank Zeisel,
iiicreta)-y to Joe Plunkett of
the New York Strand.
* * *
Our Passing Show: Tanunany
ng, Louis Mann and Loncy Has-
ivatching the Giants win both
CIS of a double-header fro-m the
Cbs; Harry Reichenbach and cane
' ijing down Fifth Avenue.
* * *
Mr. and Mrs. Ray Lissner,
James Wong Howe and Leo
Tover are on their first ocean
voyage. They are on the Ma-
jestic, en route to England, as
members of Herbert Brenoti's
"Sorrell and Son" unit.
* * *
Martha Madison, formerly with
}-st National, is co-author of "My
Iblic," a play dealing with the life
ca stock company actress. By the
vy, Martha spent last summer with
airand Rapids stock company.
* » *
leorge O'Brien helped Rye, New
Jrfeers, raise $41,000 for a neio
Ltholic church at Rye. Charley
Ittijohn, as member of the Rye
ctimittee, induced George to come
t Rye and perform with Jim Cor-
bt.
^w House for Washington Chain
cveland — Ground was broken
. week for M. B. Horwitz's new
1 )0-seat house, the Astor, at Hough
Ae. and East 84th St., newest in
tl Washington circuit. Horwitz
pns to open the theater Christmas
eceiver for Youngstown House
'Ungstown, O. — Joe Trunk, man-
of the Mahoning, Victory and
L-Town now is booking for the
R Uo which is being operated under
ceivership.
Spidells at Dover, O.
trassburg, O. — Spidell Bros, have
bight the Pike, Dover, from Ed-
wd Allman. Allman is spending the
■iiimer in France.
Rebuilding at Fairport Harbor
airport Harbor, O. — The Lyric is
cl;ed and will be until rebuilt. When
Cfipleted the old Lyric will be used
:i lobby to the new house which
have about 700 seats.
Carney at Ashtabula
shtabula, O. — Bernard Carney,
lenerly with the Shea houses in
Yjngstown and Akron, now is
imaging the Palace. He succeeds
Pil Mueller, who recently resigned.
St. Louis Suburbans
Seek Cut on Music
(ContinueJ from Page 1)
iiuestcd that they be permitted to
drop one man from their orchestras
as a means of holding down over
head. This suggestion was rejected
promptly by union oflicials, it is
said.
The situation is so acute the the-
ater owners practically have decided
that it is a question of either one
man or the entire orchestra going,
unless the musicians are willing to
reduce their wage scale so that the
total reduction for an orchestra will
equal the present wage of a musi-
cian. The latter course seems very
improbable.
Request that the musicians assist
the exhibitors in lowering operating
expenses it is understood will be fol-
lowed by some requests on other em-
ployes of the St. Louis houses, such
as projectionists, stage hands.
Whether the downtown and Grand
Blvd., first run houses, will assist
outlying houses in their arguments
with the musicians not yet is appar-
ent, but the bigger houses have play-
ed up their musicians — played down
their pictures so much in recent
years they are not in a very good
position to win any argument, and
will simply have to make the best
deal possible with the executives of
the union.
Revival Week Pulls
Seattle — "Revival Week" was fea-
tured at the Columbia, Seattle, this
week staging daily one of the United
Artists pictures, giving each a one
day run. "If You Come Toda;y You
Will See the Picture" was the news
given the public and Manager Robert
Bender cleaned up. The pictures run
starting on a Friday were: "Tales
of the Storm Country," 'Gold Rush,"'
"Robin Hood," "Birth of a Nation,"
"Pollyanna," "Thief of Bagdad,"
"Orphans of the Storm."
Denver Board Supplying President
Denver — The Film Board here has
undertaken the task of supplying pic-
tures to President Coolidge, vaca-
tioning in the Black Hills, which sec-
tion is supplied by local exchanges.
Smith Goes to Hawaii
San Francisco — Edward Smith,
former St. Francis manager and later
connected with the Universal chain,
has left for Honolulu to manage the
Hawaii and Princess for L. R. Green-
field.
If You Are in the
Market for Any Kind of
MOTION PICTURE
APPARATUS
CONSULT VS-AND SAVE
MONEY
SEND FOR OUR PRICB LIST
UIIUOa^HBYS
▼^110 West 32'*St,Ncu;york.N.y.^^
Pliooa P«ma. 0330
Motion Picture Department
U. 8. and Canada Agents for Debric
Exhibitors
Daily Reminder
Be sure op-
erator is
versed in
proper care
and repair
of film.
Wednesday, July 20, 1927
m^
T.O.C.C. Ultimatum is
Delivered to Hays
{Continued from Page 1)
withdraw from arbitration if alleged
injustices in the uniform contract are
not remedied. This course of action
was decided upon at the mass-meet-
ing held last week.
The organization also sent formal
appeal to the American Arbitration
Assn. requesting that organization to
sponsor conferences on contract
changes and to arbitrate the clauses
objected to in event these conferences
fail.
Brenner Back in New York
William B. Brenner who organ-
ized the English branch of National
Screen Service is back in New York.
He will have an executive position
in the local headquarters. Brenner's
post in England has been taken over
by Sidney Abel.
Keaton's New Leading Woman
Hollywood — Marion Byron, screen
newcomer, has been signed by Bus-
ter Keaton under a five year con-
tract as his leading woman.
Tremont Film
Laboratories
Will Open a
Most Modern and
Up-to-date Laboratory
In HOLLYWOOD
On or About
October 15
Harry Glickman Edward Horn
Pres. Treasurer
"IT CAN BE DONE"
West Coast Chain
Program Under Way
(Continued from Page 1)
as vice-president and general man-
ager.
The Mayflower is the tentative
name adopted for the theater started
which is located at 7th and Olive.
The house is just a short distance
from the Orpheum which opens in
fall and the Seattle, under construc-
tion by Publix, Loew's and Wesco,
for Wesco management. Work on
the theater is to be rushed so the
liouse will be ready for opening Dec.
5th.
Under a contract closed by Fischer
with D. C. Millward, branch man-
ager. Tiffany's product will play first
run at the new house.
Australian Architects on Coast
Hollywood — Leonard F. Herbert,
member of the Institute of Archi-
tects, Sydney, N.S.W., Australia and
E. D. Wilson, Associate of the Royal
tour of the United States for the
study of American theater architec-
ture, particularly picture houses are
here inspecting local houses.
Leonard worked with R. E. Hall
& Co., on the Paramount, New York
and also on Publix theaters at St.
Petersburg, and Jacksonville. Fla.,
and Atlanta, Ga. Wilson worked in
London with Frank T. Verity on the
London Plaza and the London Carl
ton, both Publix houses.
1000 Pages oS
Information
Free to
FILM DAILY
Subscribers
j>^ uccucix cuuik:
4
■^
national
Picture*
^4 personally clocked 253 Laughs
at preview of JOHNNY HINES in
* White Pants Willie*! It is a great pic-
ture in every sense of the word . . ,
Undoubtedly Johnny's greatest!"
—JED BUELL
Manager Westlake Theatre
Los Angeles
ir
^jmSXiH^Si^ present
OHM
:tl
tt
jp
■
II!
\
cAdahiedfrom Ubefty oMagmtHe Story
*Bsa3t % ELMER DAVIS
(Directed hj . .CHAW^ES HIIVE
FIRST NATIONAL
I
pf^ NEWSPAPER
W FILMDOM
ULTHE NEWS
ALLTHE TIME
OL. XLI No. 17
Thursday, July 21, 1927
Price 5 Cents
A New Game [QDIJY SHOP DtMANO ' Companies Respond to Plans
for Parley on Trade Abuses'
HAVE yuu heard of the
latest and merriest of
pastimes? Ideal for hot
eather. You can play it in
e\v York, or in Detroit or in
hicasjo. As a matter of fact,
) widely prevalent has it be-
)tne that you can turn to any
IK' of the big cities. All of
lem provide a playground.
hat's what makes the sport so
easing.
And since Broadway is typical
: the rest of the country, let's
y it here. The rules of play
c very simple.
How It Works
First, you scan your newspapers,
he idea is to find out what the vari-
theaters are playing. There
ve been rare instances where the
lyer has been successful in dis-
vering that a motion picture is on
bill. (Note: This is, by far. the
ception rather than the rule.)
The next step involves a visit to
ch of the first runs. It must be
)inted out that you supposedly at-
iid the performances to be enter-
ined. At the end of a few days
len you complete the rounds, you
to spend an evening at home in
der to figure out — if you can — ex-
tly what type of show you have
en witnessing. The result of your
;periences will run something like
is:
You will remember an overture.
)u will remember the newsreel.
3U may recall a dance number.
len if memory serves correctly,
lere was a balh Perhaps acro-
Its. Or juggler Maybe a jazz
Ind. Or all of ^ 'em, and some
iher numbers 'o boot. By this
le, the record shows you are some-
lat hazy. But in the recesses of
lur mind, you seem to recall that
|ere was a motion picture some-
lere in the show. Players are never
|re of this, however.
The Solution
iThe purposes of the game are two-
Jd: First, to remember whether
|ere actually were motion pictures
the bill. Secondly, what the titles
?rc. In fairness to the player, it
lould be pointed out that the per-
Intage of winners is very, very
Ight.
[It's lots of fun, however. Many of
best minds in the business vote
a great game. Try it sometime
other.
KANN
IS TABL[DBY PLAYERS
Producers' Efforts to Find
Solution Leads to Move;
Contract Drafted
Hollywood — Demand lor ilie Kiiui-
ly Shop will be held in ;il)ejance by
members of the tilni liranch ot
.\ctors' Equity Ass'n, although a uni-
torm coiuract has been drafted to
which Equity will l)e a party and
whose adoption will be requested of
l)roducers.
The new contract, details of which
were not discussed is uiuUrstood to
provide for a maxinuini number of
hours which an actor could be forced
to work, and to assure him proper
rest periods from day to day.
Decision to postpone demands for
(Continued on Page 6)
NtW METHODS TO SAVE
MILLIONS AT STUDIOS
Hollywood — Adoption of newer
nii'thods will save n;illions of dollars
in production, Wilfred Duckland,
chairman of the technicians told pro-
ducers at the concluding meeting of
tlie first round of the series of con-
lerences to cut production costs.
Directors are to hold a meeting to-
night at the Academy of M. P. Arts
and Science, and tomorrow night
meet with producers in the second
roniul of discussions. July 25 pro-
(Continued on Page 4)
AUTHORS LEAGUE WILL
BACK SCREEN WRITERS
Full support of the Authors'
League of America, to demand of the
Screen Writers' Guild for adoption
■>f a standard contract, has been
pledged. The autht)rs' organization
gave unqualified approval to the de-
mands, pointing out the need "for a
contract which will right abuses is
urgent."
Cruze Forms Company
Los Angeles — James Cruze Prods.,
has filed articles of incorporation,
capitalized at SI 00.000. He will pro-
duce independentfy for Pathe
release.
^ Gilbert Misquoted?
Los Angeles — John Gilbert
declares he was misquoted by
"The Times" in the statement
that he was planning to either
retire for a period of years or
form his own company, be-
sqause of dissatisfaction over
sfefieg^assigned him.
M.P.T.O.A. INVITATION
EXTENDEDTO CHAINS
Action Follows Meeting of
Committee; No Action
on Block Booking
Formal invitation to producer-dis-
trihutor-exhibitors to join the M. P.
r. O. A. has been extended by the
exhibitor association through the
Hays organization. The action car-
ries out the mandate of the recent
Columbus convention.
Aid of Hays in nuitualizing the sit-
uation for the benefit of the indus-
try was asked by a committee headed
by R. F. (Pete) Woodhull, M. P. T.
O. A. president, following an admin-
(Continued on Page 4)
Managers of Equity Chain
in Pa. Form Association
Philadelphia — A. Altman, general
manager of Etpiity Theaters Corp.,
recently-completed combine of inde-
pendent theaters of this territory, is
chairman of the Managers' Ass'n,
formed by 25 house managers of the
company at a meeting herg^^J^Valter
Woodward, manager of tlie Park,
(ireen & Altman house, is secretary.
The association was formed to pro-
mote closer co-operation between
managers of the Equity circuit.
Lasky, Wanger Coming East
Jesse L. Lasky and Walter Wanger
will arrive next week to attend the
premiere Augt. 1 of "\Vings" at the
Criterion.
Egyptian on Grind Policy
Hollywood — With "Man Power"
and a Fanchon & Marco presentation
featured, the Egyptian tomorrow
switches to a grind policy, under di-
rection of Wesco. Lynn Cowan is
orchestra leader.
Trade Commission Pleased
by Replies; Scope Up
to Industry
Waihinytun Bureau of THE FILM DAILY
W a siting ton — Satisfactory response
to its invitation to producers and dis-
tributors to attend a conference to
ban block booking and consider oth-
rr trade practices, is reported hy
the Federal Trade Commission.
No date has been fixed nor place
of meeting selected, but these fea-
tures soon will be given considera-
ti(jn and one of the conmiissiouers
selected to preside at the conference.
Will H. Hays and Paramount are
among those fr(jm whom acceptances
have been received.
The scope of the subject matter to
be taken up at the conference will
depend upon the recommendations
received from the industry itself. The
idea, however, is to make it hroatl
enough to cover as many existing
trade abuses as possible.
SUCHMAN-JOELSON
MERGER IS COMPLETED
Putting an end to the keen compe-
tition whicii has existed between the
two circuits. Bronx houses of tile
Harry Suchman and Joelson chains
have merged. This puts under one
management 11 theaters and three
airdromes with a total of 20,600 seats.
Under the deal, a $1,000,000 hold-
iiig comjiany is being formed witii
$600,000 paid up capital. This com-
pany will take over the leases held
(Continued on Page 4)
Rubber Stamp Gag
In what is described as a
move by which it "hopes to
force the issue of the added
clauses of the standard exhi-
bition contract," New Jersey's
exhibitor unit plans to supply
members with a rubber stamp
to nullify contract changes.
The stamp will read, "Any
clauses herein that are in ad-
dition to those agreed upon
the first day of March. 1926.
shall not apply."
THE
JSfcNEWSPAPEB
«/'filmdom I
W Vn^^ALLTHE NEWS
ri* ■ ■ ^^ALLTHE TIME
Vol. XII No. 17 Thursday. July 21, 1927 Prict 5 Cents
JOHN W. ALICOATE
Publisher
Publislied daily except Saturday and holiday?
at 1650 Broadway, New York. N. Y., and
copyright (1927) by Wid's Films and Film
Folk. Inc. J. W. Alicoate, President and
Putlisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer.
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York. N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York.
.flO.OO one year; 6 months. $5.00: 3 months.
$3.00. Foreign. $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FTT.M DAILY, 1650 Broad-
way. New York, N. Y. Phone Circle 4736-
4737-4738-4730. Cable address: Filmday.
New York. Hollywood. California — Harvey
E. Gausm.Tn. .\TTibassador Hotel : 'Phone,
Drexel 7000 and Washinerton 9794. London —
Ernest W. Fredman. The Film Renter. 58.
Great Marlborough St.. London. W. I. Pari?
— La Cinematograph ie Francaise, 5, Rue
Saulnier.
Boise Firm Dissolved
Eoisc, Tda. — R. A. Davi.s and W.
A. Mcndcnhall now own the Ma-
je.'itic. .Strand and Rialto. following
dissolution of the Boise Theater Co.,
in wliich George A. Allen was a
partner. The latter continues a.s man-
aecr with the partners operating as
Maicstic Amusement Co. Menden-
hall continues as manager of the
Pinnev.
Hughes Signed for Patheserial
Tonv Hughes, the Juvenile who ap-
peared in "Crimson Flash." is the
first player signed by Pathe for a
leading role in "The Fellowship of
the Frog." a new chanter film which
ivill be placed in production in New
York in a few weeks.
Saxe Giving Legion Benefits
Milwaukee — Benefits will be given
at the 12 Saxe theaters here in be-
half of the American Lepion posts of
this city, starting Tul\- 19, and last-
ing for five davs. The nurpose of the
benefits is to raise funds to send the
bands to the state convention at
Marinette and also to bring the next
state convention to Milwaukee.
Fischer Starting Soon at Delavan
Delavan. Wis. — Plans for the pro-
nosed $100,000 theater to be erected
here were r-omnleted last week. A
balance of th^ stork is still to be sub-
scribed, but F. W. Fischer, president
of the Fischer-Paramount organiza-
tion, is confident it will be soon.
"Four Unit" Shows
Seattle — "Four unit" pro-
grams are being featured at
the Columbia, under direc-
tion of Robert Bender, man-
ager. This feature is being in-
augurated for the summer
months including special com-
edies, short subjects, with spe-
cial stress laid on musical fea-
tures.
Madeline Hurlock Here
Madeline Hurlock, Mack Senncti
star, who has just completed "Pest
of Friends," is in New York for a
vacation of two weeks.
Marion Davies' Next
Marion Davies is back at the M-
(^-M studio, following a visit to the
East, and has ' started preparations
for her new starring picture, "The
Fair Co-Ed," an adaptation of the
story and musical play by George
Ade which Sam Wood will direct.
Bosworth With Mary Pickford
Hobart Bosworth is the latest ad-
dition to the cast of Mary Pickford's
"My Best Girl," now being filmed at
the United Artists studios. He will
play the role of father to Charles
Rogers, who is Miss Pickford's lead-
ing man.
Celebrated First Division Deal
Milwaukee — Celebrated Film Play-
ers, headed by Jack Grauman, has
signed to handle First Division Dis-
tributors' 18 features this season.
Lya De Putti, A. M. P. A. Guest
Lya De Putti is to be guest at to-
day's A. M. P. A. luncheon.
Victor Nordlinger 111
Hollj'wood — Victor Nordlinger,
Universal casting director, is ser-
iously ill. Harold Dodds is substi-
tuting for him at the studio.
Switch in Louisville
Louisville, Ky.— The Walnut will
close to make ready for musical com-
edy stock that will occupy the house
•Sept. 3. Albert Taylor," long asso-
ciated with tabloid musical comedy
productions, will head the Walnut
management.
Leases Pikeville House
Pikeville, Ky.— Charles E. Grote
has taken over the lease and equip-
ment of the Liberty, formerly oper-
ated by G. C. Scott.
New Theaters
Canton, O. — The Morrison. South Freedom
Ave. near Market rapidly is nearing com-
pletion. Opening date late in the summer.
Oakland, Cal. — Building permit for the new
T. & D. theater on Telegraph Ave., north
nf 18th St. has been issued. The cost will
he $600,000. The Central Oakland Block,
Inc.. will build. M. I. Diggs is architect.
Palo Alto, Cal.— The Varsity theater is
being replaced by a new theater. The new
house will seat 1,000 and be ready by Sep-
tember. Ellis J. Arkush Enterprises is erect-
ing the structure.
Fulton. Mo. — An $80,000 theater and of-
fice building will be started in a month.
The house is being built for Barney Dubinsky
of Jefferson City who operates a chain there.
Dubinsky recently leased the Tootle theater,
St. Joseph. New house ready Nov. 1.
"Lightning" Tiffany's Next
Hollvwood — Tififany has started
'Lightning", a Zane Grey story.
Assign Junior Coghlan
Junior Coghlan, the bov stowaway
of "The Yankee Clinper." and_ the
mascot in "Slide, Kelly, Slide," is to
be featured in one of the pictures on
ilie 1027-28 program of the Pathe-
De Mille studios. The picture is
"Let 'Er Go Gallagher," a story of
metropolitan newspaper life, adapted
from Ri'^h.-ird Hrn-rhng Davis' short
story, "Gallagher."
Bridgeport, Neb. — Sallows and Hughes,
owners of the Lyric, will build a new the-
ater here.
Theater Host to Orphans
Louisville, Ky. — Approximately
1,000 children from local orphanages
and institutions were guests af
Keith's Rialto, at a party arranged
by the Louisville Council of churches.
Special films of interest to children
were shown in addition to the regu-
lar program.
Sulligent, Ala., House Opens
Birmingham, Ala. — The new Lib-
erty at Sulligent, has opened. Addie
L. Hill, Jr., operates the 500-sea(
house.
Watson Managing at Birmingham
Birmingham, Ala. — Aubrey Watson
has assumed management of the Tri-
anon.
Reissues a Hit at Atlanta
Atlanta — Ed. Wallace, New Alamo
manager, set a record for Paramoun!
first run re-issues by playing five in
succession.
On Monday, Bebe Daniels returned
in "The Speed Girl"; Tuesdav, Alilton
Sills in "Behold My Wife"; Wednes-
day, Thomas Meighan in "The Cit\
of Silent Men"; Thursdav, Bebe Dan-
iels in "One Wild Week" and Fri-
dav, .Mma Rubens in "The Valley of
.S'ilent Men."
Thursday, July 21, 1927
Wichita Falls, Tex. — The new Monroe St.
theater has opened. It seats 300. H. B.
Seaton is manager.
Wake Forest, N. C. — The Castle has opened
under managership of E. C. Smith. The
house is owned by Aranson & Browne of
Raleigh.
Thomaston, Ga. — W. C. Stubbs is about
ready to open the Ritz. which represents an
investment of $100,000, with a seating capacitv
of 1,000.
Alabama City, Ala. — The New Ritz has
ipened under management of Jack Martin.
Alexander City, Ala. — Jack Jackson, man
ager of the Strand, has begun excavation
work on the site of his new house which will
open in the fall.
Atlanta Shares Prize
.-\tlanta— The Atlanta office of
FBO's "split" second prize with the
Vancouver exchange in the booking
competition, held in May and June.
The first prize was divided by the St.
John, Newfoundland, and Philadel-
phia offices.
This week Atlanta is in first place
in sales of 1926-27 product, accord-
ing to list of quotas and standings.
A Million Feet of
Everything
FILM LIBRARY SCENES
Stone Film Library
220 W. 42d St. Room 612
Phone Wisconsin 0248
Equipment Notes
New Ventilating System at Spooner
Spooncr, Wis. — Installation of a
new ventilating system is being in-
stalled in the Palace.
Lyons, O. House Changes Hands
Lyons, O. — W. S. Evers has sold
his Pastime theater to Elmer E. Fin-
nev.
JOE SEIDEN
Akeley Camera Expert
Bryant 3951
AMALGAMATED
VAUDEVILLE AGENCY
Attractions for
Picture Theatres
Standard Vaudeville Acts,
1600 Broadway, New York City
Phone Penn. 3580
LEGAL NOTICE
UNITED STATES DISTRICT COURT
Southern District of New York
IN ' the" MATTER OF
DISTINCTIVE PICTURES CORPO-
RATION,
Bankrupt
In Bankruptcy No. 41582.
To the Creditors of the Above Named Bank-
rupt and Other Parties in Interest;
Notice is hereby given that the undersigned
Trustee has received an offer of $5,000 for
all of the motion pictures, motion picture
light.s, books, contracts, films, negatives,
prints, manuscripts, literature and advertising
matter and all of the capital stock of Dis-
iincti\'e Productions, Inc.
Please take further notice that a hearing
upon said offer will Ije held at the office of
John L. Lyttle, Esq., Referee in Bankruptcy,
Room 1701, No. 299 Broadway, Borough of
Manhattan, City of New York, on the 4th day
of August, 1927, at 2:30 o'clock in the after-
noon or as soon thereafter as counsel may
lie heard, and at such time and place all
parties in interest may appear and oppose the
acceptance of said offer, and at such time and
place the Trustee will receive any better or
other offers that may be made for such prop-
erty; and
Please take further notice that in the
e\ent the said offer or any other or better
offers are not accepted by the Trustee or the
creditors or by the Court, that the propert.v
herein will be offered for sale at public auc-
tion, pursuant to the Rules of this Court,
through Charles Shongood, official auctioneer,
on the nth day of August, 1927, at 10:30
o'clock A. M.
The property may be inspected at any time
during business hours at the place of busi-
ness of Arthur E. Lott, Trustee in Bank-
ruptcy, Room 903, No. 9 East 46th Street,
New York City.
Dated, New York, July 20, 1927.
ARTHUR E, LOTT,
Trustee
EDWIN PHILLIPS KOHL, ;
Attorney for Trustee,
36 West 44th Street.
New York, N. Y.
w.
LI f AKK TELbGRAM SUNHA^ MORMN(, 11 lY '. v
Pantages Theatre Takes Out $50002^ Policy On Patrons
Management Fe^rs Some One May Laugh Self to Death
Seeing New Comedy Riot.
"The CaUahans and the Murphys," billed as the ^eatest comedy ever filmed, opens at the
Pantages Wednesday. Live Wire Insurance man on job to insure patrons
GREAT IDEA!
— and it helped bring one of the biggest weeks
to Qrant Pemherton at Salt Lake City!
EVERYBODY'S an exploitation man
FOR ''Callahans and the Murphys"
WHAT a picture, mates!
AND a pleasure to promote
M-G-M pictures are fun to handle
'THEY lend themselves to
SHOWMANSHIP!
PEP is what counts in this game.
METRO-GOLDWYN-MAYER
I
Will it heat ''Rookies'*
phenomenal record-watchl
CALLAHANS
AND MURPHYS
3d WEEK at
CAMEO, Cleveland
CAPITOL, N. Y.— LELAND, Albany
STATE, Los Angeles — Big Business!
WOW!
As we go to press the news
comes of still another M-G-M
achievement—
JOHN GILBERT in
TWELVE MILES OUT
is a positive sensation
Granada, San Francisco
and State, Los Angeles
The Lion Roars ! Listen !
THE
o.
■a^!^
DAILV
U
And Thafs That
By PHIL M. DALY
UNIVERSAL'S office certainly
isn't the same with both R. H.
and P. D. Cochrane away. The for-
mer is in Europe, while the latter is
vacationing in the Canadian Rockies.
"Judge" cracks in "The Cheer
Leaders" that the Suspender Song
is "It All Depends on You."
Golf prestige must be maintained
at all costs. Hector TurnbuU has
been ordered to return to Hollywood
immediately from Paris to be on hand
to play in the final golf round be-
tween Paramount and Fox, now tied
in their tournament. So Paramount
states.
Yale, S. D. House Reopening
Yale, S. D.— C. W. Lemke and
Willis I. Bogh have purchased in-
terest of H. A. Willscroft in the
Yale. The house, which has been
dark since last fall, is to be remodeled
and reopened.
Free Make-Up Test "Lab"
Hollywood — A free make-up test-
ing laboratory and library for play-
ers is planned by the M. P. Make-
up Artists Ass'n, which is giving a
mardi gras and ball Aug. 30 to raise
funds for the purpose.
1000 Pages oE
Information
Free to
FILM DAILY
Subscribers
Suchman-Joelson
Merger is Completed
{Continued from Paiic 1)
by the two companies. Julius Joel-
son is to be president of the com-
pany, Harry Suchman, vice president
and secretary, and Nathan Star, bank-
er, treasurer. Other vice presidents
are Fred Berger, Jack Rosenthal and
John Delmonte. Serving with these
officers on the board of directors will
be Al and Henry Suchman.
Both Harry Suchman and Julius
Joelson have theater holdings in
Brooklyn, but these are not affected
by the Bronx deal.
Houses involved, the amount of
money represented in the leases, be-
fore taxes, and seating capacities are:
(Suchman) Blenheim, $35,000, 1,900
seats; Boston Road, $35,000, 1,700
seats; Webster, $17,000. 1,200 seats
and 1,000-seat airdome; Golden Rule,
|7,200, 1,350 seats; Benenson, $21,000,
1,350 seats; (Joelson) Belmont, |35,-
000, 1,500 seats; Creescent, |35,000,
1,800 seats; Ritz, |32,500, 1,400 seats
and 2,000-seat airdome; Parkway,
140,000, 2,000 seats; Melrose, $20,000,
1,000 seats and 1,000-seat airdome;
McKinley, $25, (KM), 1,400 seats.
Total amount of the Suchman
leases is $115,200 and of the Joelson
$187,500, making a grand total of
$302,700.
The deal was closed through Harry
Sofferman of Sofferman Bros, and
Dave Berk of Berk & Moross,
brokers.
New Methods to Save
Millions at Studios
(Continued from Page 1)
ducers again meet actors, July 26 the
technicians, while on July 27 a mas^
meeting of all groups is scheduled.
Plans to eliminate expensive kleig
lights, enormous and expensive sets
generally were discussed by Buck-
land, who advocated installation of
new methods. Incandescent lights in
many studios will cut down the ex-
pense of arcs and kleig, he stated.
Frank Wood, secretary of the Acad-
emy, stated the meeting had pro-
duced much good and that many ef-
lective points had been brought out.
Script rehearsals in which the
scenario would be discussed by the
entire production staff before filming
is started are suggested bj' actors as
a practical method of cutting costs.
Newkirk Substituting
Allentown, Pa. — John Newkirk.
Rialto manager, has been transferred
ten-.porarily to the State at Reading.
Walter J. Hurley is substituting for
him here. Hurley also is director of
the State here.
Romano Gets White Haven House
White Haven, Pa. — Frank Romano
has leased the Electric from Elmer
Mever.
W. & V. at South Bethlehem
South Bethlehem, Pa. — Colonial
Bethlehem Corp., Wilmer & Vincent
suhsidiar}-, now is operating the Le-
high-Orpheum.
"Three's a Crowd," Langdon's Next
Burbank — Harrv I.angdon's next
picture will be "Three's a Crowd."
M.P.T.O.A. Invitation
Extended to Chains
(Continued fro^n Page 1 )
istrative committee meeting. Hays
has the matter under advisement.
Joseph W. Walsh of Hartford was
elected chairman of the administra-
tive committee and M, J. O'Toole,
secretary. The committee made pub-
lic a stand on censorship stating it
opposes official censorship contenclmg
exhibitor and public are the onlx
(|ualified censors. It was the first
time official action was taken on tht
question.
Anticipated action on block Ijook-
ing was not taken, nor was the sub-
ject brought up.
New Jersey Adopts "Show
Me" Attitude on Chains
Until the move has proved its;-
"through a demonstration of sincerity
by the Hays organization and pro
ducer-owned theaters operating in the
state. New Jersey will withhold its
sanction of the action inviting pro-
ducer-distributor chains to member-
ship in the M. P. T. O. A.
This stand was made clear at the
monthly meeting of the board of di-
rectors at Newark, where the unit
reiterated its determination "to en-
force its rights in relation to protec-
tion and arbitration." Campaign to
reduce the basic rate of fire insur-
ance was started, and members were
called upon to refrain from playing
"Open Yours E}'es," alleged to be a
breeder of censorship. Next meeting
of the board is scheduled for August
23 at Newton.
Gerety With M-G-M
Tom Gerety has joined M-G-M
|3ublicity and promotion work in the
short subjects department..
Green Bay, Wis., Showman Drowms
Green Bay, Wis. — Earl E. Connel-
ly, local manager, was drowned at
(ireen Bay Pjcach Sunday.
Michaels With Eckles-Pelley
Hollywood — Joe Michaels has
joined the new publicity-exploitation
enterprise organized here by Eddie
Rckles and William Dudley Pelley
Commonwealth Wins Round
In the suit of the Commonwealth
Film Corp. against Morris A. Gour-
land. Supreme Court Justice Ma-
honey granted an application to re-
strain Gourland from interfering with
the plaintifT's releasing of the film,
"Crime and Punishment" for which
the plaintiff purchased the exhibiting
rights for Greater New York and
Northern New Jersey in June. The
court says that if the contract does
not embody what the defendant con-
tends is the real agreement between
them the defendant should bring suit
to reform the agreement. The plain-
tiff is directed to give a bond of $4,000
to protect defendant from damage be-
cause of the injunction.
Granada, New Everett House
Everett, Wash, — The Granada will
be Everett's new theater — the site
of the Rose being completely cleared
and construction started by the Star
Amusement Co. Spanish atmosphere
will be carried out in the construc-
tion. Seating capacity will be 1,100.
Newspaper Opinions
Bills" 11
St par I
i
"Wedding BiUs"
Paramount
AMERICAN—* • * "Wedding B
some amusing bits, but for the most par
tiresome and too drawn out. '
DAILY MIRROR—* * * From the st;;.
point of novelty it is on a par with a Ci
gressional oration. Nor is it greatly n '|
endurable than the latter. * • •
EVENING JOURNAL—* * * Action lil
and the situations are weak.* * *
EVENING WORLD—* * * It is not v
funny and the situations are so unrelated
each other that one gets the feeling they w'
done during off hours when time hung het,
m the director's hands, * • *
GRAPHIC—* * * Griffith has his Hat
-loydish moments, especially when he doe
pider cling to the side of a building, ab
twenty stories above the ground, but a
gether he gives an excellent performance ii
illy role with a romantic tinge. « • •
POST — * * * If some of the scenes
and seem familiar, the screen titles are hutr
ous and liven what might be a very medio
story, and Raymond Griffith holds it
together nicely by his fine, light comi
touch. * ♦ »
SUN— * * * "Wedding Bills," in this
viewer's humWe opinion, is the poorest of
Griffith films, being quite a nonsensical jt
ble of slapstick and similar commodities. • '
TELEGRAPH—* * • There isn't much
a story, but there are some mighty good ga
and they are spaced judiciously tbroughi
the footage. • • ♦
TIMES—* * * Mr. Griffith does a v«
good job in this fractious bit of fun. * • •
111
0,
I.I
11
it
"The Way of All Flesh"
Paramount
Rialto
DAILY NEWS—* * * Proves only wl
we already know — that Jannings is the gre
est of all character actors among us; tl
a slapstick comedy might become a pictor
masterpiece with Jannings as its star.
EVENING JOURNAI^-* * • The pictv
Itself, unusually well done, is made in thr
sequences. The first two are magnificent, t
the third falls into a mediocrity which is i
deemed only by Jannings" acting. • • •
EVENING WORLD—* * • Mr. Jannin
makes you laugh, not the hilarious laughter
of the slapstick variety but the laughter th* -
comes from the heart. * • •
GRAPHIC—* * * "The Way of All Fltsi
IS more than film entertainment. It is
gripping camera account of the best years
a man's life — happiness, tragedy, misery, po
erty and old age in amazing sequence. " "
POST—* * * At any rate the film is wt
made throughout and it is surely not tli
Fleming's fault that the story went sour <
him. Neither is Mr, Jannings to blame,
SUN—* * * The film itself is an exce
tionally well produced one, which, if it do6
not achieve the dynamic drama of "Variety
or the simple pathos of "The Last Laugh,;
is quite excellent of its kind. • • ♦
TELEGRAM—* * * The fact that Jail
nings was seriously presented in a plot of thi:
sort by the American producers is merely a
added document to the gloomy theory tht
many of our native scenario writers posser
artistic discrimination of a centipede
the
TELEGRAPH—* * * Jannings outdoes hi
former triumphs in "Variety" and "The Lat
Laugh." * * *
TIMES—* * * It is a marvel of simplii
ity, a poignant character study that bristi*
with carefully thought out detail. • • •
M-G-M Plans "Olga From Volga"
Culver City — M-G-M will maki
"Olga from the Volga" with Kar
Dane and George K. Arthur, co-fea
tured.
"Brevity" on Screen
Philadelphia — Opalescent Filmi
has acquired screen rights to content
of "Brevity" published by Barrist i
Goodwin. The first series will com^I
prise 12 subjects done in color.
E
THE
lursday, July 21. 1927
■s&m
DAILY
LAST MINUTE DEVELOPMENTS IN
THE INVESTMENT FIELD AND THE
DAYS QUOTATIONS ON FILM ISSUES
Financial
HOW BANKERS VIEW MOTION PIC-
TURES—WEEKLY RESUME OF IN-
DUSTRY'S FINANCIAL STRUCTURE
IIN[S PLANNING TO
REClASSIfY STOCK
l(jlovcrsvillc. X \. — Kfclassifica-
1 ot the outstanding .stDck of
!iino Chain Tlu-atcr Corp. will be
C(l on by stockhokkT> July 1^) at
iic'ting lu*rc. It i.s i)roiHi.Ni'(i to
the preference sttick of about
)()() shares a regular l?o cumulative
ideiul and the additional !fl partici-
^ ing dividend. The stock now re-
ik'e.s a cumulative dividend of S2
car and participates in an addi-
lal $1 dividend, if net reaches a
)J til mark. It may be converted into
nnion at any time, a right which
etains under the proposed reclassi-
tion.
"referred may be called in by iIk'
ipany on dividend dates by i)ay-
nt of S42.30 per share plus divi-
(Is, under the new proposal, with
: lidation set at the same figure,
'"he firm has launched an extensive
iter building and ac(iuisition cam-
jn in western New York and
For the first three months of
current year, the circuit earned
274.75 after charges and taxes,
resenting an amazing increase
the corresponding period in
Entire earnings of last vear
e SI 52,624.
lO.
Capital Certificates Admitted
[.P. Capital Corp., permanent cer-
'ates for common stock have been
itted to trading by the New York
k Exchange.
EDWARD B.SMITH
&C0.
Mtmbtrs New York, Philadelphia
and Boston Stock Exchanges
Corporate
Financing
I
I
Philadelphia
New York Boston
Metropolitan Deal
Los Angeles — Acquisition of
a 49 per cent interest in Met-
ropolitan Pictures has been ac-
quired by the Pathe-De Mille
group for a consideration said
to be in excess of $750,000.
Interest of Al and Charles
Christie in the company was
purchased.
BUSINESS PROSPECTS
BRIGHT, BANKER SAYS
Cleveland — Steadily increasing
ciimpetition in both industry and fin-
ance has characterized general busi-
ness during the first half of 1927,
writes Col. Leonard P. Ayres, vice
president of the Cleveland Trust Co.,
in writing in the bank's "Business
Bulletin." Business prospects are
bright rather than brilliant, he says.
"The volume of industrial output has lieen
large in most lines, and in many of them
a little greater than current demand, he
writes. As a result the general trend of
commodity prices has heen a ileclining one.
As a consequence industrial and commercial
competition has been keen, and it has been
the experience of large numbers of maiuifac-
turers. and of perhaps most jobliers and
Hiholesalers, that it required an exceptionally
large volume of transactions to make even a
moderate profit.
"Employers faced with these conditions
have made some reductions in working forces,
and this, combined with the declines in com-
modity prices, has operated to reduce the
amount of money in circulation. F.ach month
so far in 1927 the current needs of com-
merce, industry, and transportation have re-
quired decreasing amounts of money, and
meanwhile large sums of gold have been sent
here from .abroad. The combined effect of
these developments has been to increase large-
ly the available credit supply, with the result
that in this past half year we have had an
unusual competition for employment by cap-
ital, as well as cotfipetition for markets by
goods, and some competition for employment
by workers."
Quotat
ions
High
Low
Close
Sales
•Am. .Seat \'tc...
47
, . . .
*Am. Seat. Pfd...
46
> , • ,
•Balaban & Katz..
6354
....
*Bal. & Katz Vtc.
73 54
Eastman Kodak , .
169*4
163
169M
4,200
*Film Inspect.
3 'A
•First Nat'l. Pfd.
99'/,
Fox Film "A". . .
ssyi
58'/^
.■iR'/-
200
*Fox Theaters "A"
16
•Jntern'l Project. .
10
T.oew's. Inc
s\H
51
i\ii
700
Metro-Gold. Pfd . . .
25«
25ii
2S1^
100
•M. P. Cap. Corp
8
• • • •
Pathe Exch. "A".
36H
36'/,
36!^
300
Paramount
100
99
99'/.
1,500
•Paramount. Pfd.
117*i
Paramount B'way.
99H
99^
99 M
0
+tRoxv "A"
30 M
28 '4
ttRoxv Units . ..
.1.^
30
•^Roxv Common . .
8'.:-
7
Sk')uras Bros
39
39
39
'".Stan. Co. of Am
685^
68
6S%
Trans-Lux .Screen.
4'/;
4 'A
4'/.
30n
I niv. Pict. Pfd.
..100
100
100
in
'I'niversal Picture?
30
W.iriier Pictures .
IS
l.=i
15
100
VV..rner Pict. "A".
22 ^
22 'A
27 'A
400
' Last Prices <)uoted t B<M-.d MarKet
•• Philadelphia Market tt Bid an4 Ask
AMER. SEAT. EARNINGS
LOOM UP SATISEACTORY
Chicago — Satisfactory earnings
predicted for this year by President
Thomas ^L Boyd will be realized by
.\merican Seating Co., it is indicated
l)\- business during the first six
months. The six months' statement
will be available in August, and al-
though Boyd makes no forecast, he
points out the company has more
orders on hand July 1, than at any
previous time in its history.
"American Scating's business is about 2ri
per cent theater seating, and the balance in
church, school and miscellaneous furniture.
"Our business used to be quite seasonal,
but w^e are gradually spreading it out more
over the year, although the big bulk of our
contracts are still executed during the sum-
mer and fall months, reflecting building ac-
tivities during the better weather," Boyd
states.
"We manufacture furniture for all kinds
of schools, churches, theaters and public
assembly halls. Our business, therefore, re-
flects pretty accurately the development of
the spiritual wants of the people as expressed
in their demand for education, religious ex-
pression and entertainment.
"The largest part of our export business is
done in South America, especially in Argen-
tina. We maintain local representatives in
South America and in other parts of the
world where business is large enough to war-
rant it. Our export business is about 15%
of our gross.
"In this country we have branch offices in
all large cities. While our greatest volume
of business has been done in school furniture
we are experiencing a growing demand for
theater seats. Some time ago we thought
the saturation point would soon be reached
in theater seating, but we find now that
theaters are being built in greater number
than ever before, with consequent increased
demand for our products.
"At present our business is distributed
about 55% in school furniture, 25% in the-
ater seating, 12-15% in church furniture, and
5-7% in miscellaneous seating, including
that used in public assembly halls and lodge
furniture."
Summary Judgment Denied
Supreme Court Justice Mahoney
denied the application by the Bay
State Film Sales Co. for a summary
judgment against Film Developing
Corp, for a balance of |8,000 alleged
to be due on transactions since 1920.
The court said that the defendant
raises an issue as to its liability for
the sum, which should be heard by
a jury.
WE FINANCE
Production
Theatre Building
Equipment Accounts
or any other activity in
the Motion Picture Business
Motion Picture Capital Corp.
(Capital and nurplue over 82,800,0UU
FRANK R. WILSON, Pres.
51 E. 42nd St. New York City
New Financing
Culumlius, O. Bnrkeyr State Film Corp..
('nluml)us. Capital $50,000. Incorporator*.
W illiam Averoflf. Adiitph Findling. Rol«rl
Hums, .lacob (^oddmaii. \i. V. .SilverlierK and
loseph l.azero. all of Cleveland.
Columbus, O. -The Plain City Theater
(\i. h.'is be<*n incorporated by W. F. .Fuslice,
Cephas Atkinson. K. S llolmr-, T. B. Mc-
Ki'-^.u: and A. C. Hialt for $50,000.
Nashville. Tetni. Ballas Amiisemrnt Co.,
.\leni|>hi>. Capital $(i0.000. To own, erect
and furnish buildings for use and lease in
the operation of theaters. Incorporators: T.
.\. Ballas. Ceorge A. Ballas, Nick I.ecouriss,
Chris. .\. Stathis, W. A. Maingaiilt.
"U" Sheboygan House Starting
Sheboygan, Wis. — VV. K. Roberts,
Chicago, treasurer of the United
Studios, says work will start within
two weeks on the new $600,000 the-
ater which is to be erected here for
Universal. The house will have a
seating capacity of 1,550.
For Theatre
Mortgages and
Insurance
HAROLD
J.
COHEN
201 W.
49th ST.
N. Y. C.
EDWARD
G.
JOSEPH
CIRCLE
0206
9964
Theatre Brokers
WE
Buy — Sell — Lease
Promote —Finance
Motaon Picture Theatre Anywhere
Sof ferman Bros., Inc.
1560 B'way New York City
Pfaone Bryant 3607-8.9
WILLIAM E. LAUER & CO.
Members N. Y. Stock Exchange
1560 BROADWAY, N. Y. C.
W. AUERBACH. Manager
TeL Bryant 1780
Qive Up Orders Accepted
MAIN OFFICE
50 BROADWAY, N.Y.C.
Tel. Hanover 3350
THE
il
<&^
DAILY
Thursday, July 21, \§A
OMiy TIPS WHICH MEAN OOUABS FOQ SUOWHEN
"Special Delivery"
(Paramount)
The newsboys pasted over 500 nov-
elty stamps on "Special Delivery" on
all the Sunday morning newspapers.
It happened that Saturday night prior
to showing of picture, the State Con-
vention of Letter Carriers was meet-
ing in the city, and during the ban-
quet, each delegate received a tele-
gram from Eddie Cantor in which
"Special Delivery" was mentioned.
A novelty "Special Delivery" stamp
was stuck on each plate at the ban-
quet table. — E. P. Briggs, Rialto,
Colorado Springs, Colo.
"The Taxi Dancer"
(M-G-M)
Tie-up with one of the local taxi
companies resulted in their furnish-
ing one of their largest cabs to trans-
port the town's champion dancer all
over the town. The taxi would stop
at different vantage points and then
the girl would do her various dances
on the sidewalk. This stunt was re-
peated until practically all the im-
portant places had been visited. The
stunt was worked for two days and
was put on in the busiest time of the
afternoon. — Geo. T. Cruzen, Palace,
Lockport, N. Y.
'The Unknown"
(M-G-M)
Number of merchants in tie-up
passed out passes with every pur-
chase. However, the passes were
only good when accompanied with a
paid admission — and at opening mat-
inee only. The stores in the tie-up
displayed one sheet mats both inside
and outside their places of business
— giving information about the pass-
es.— T. R. Earl, Imperial, Ashville,
N. C.
Held Purchases Griswold House
Griswold, Neb.— P. H. Held has
purchased the Strand from L. H.
Ireland.
Yankton Competition Ends
Yankton, S. D. — Henry Tammen
and H. S. Tammen, Jr., owners of
the Moon, have purchased the equip-
ment and taken over a five-year lease
on the Dakota from O. C. Johnson.
The Dakota is now closed for re-
pairs.
Kimberley Recovering
Tacoma, Wash. — Latest reports are
that Douglas Kimberley, manager of
the Colonial, who recently under-
went an operation, is convalescing
rapidly at his home.
Seattle Bargain Matinees
Seattle— The Pantages has fallen in
line offering a special bargain matinee
during the summer months. This
special admission is good up to 1:15,
and entitles patrons to see a complete
show which runs until 4:15.
Dorothy Cleveland With Chadwick
Hollywood — Dorothy Cleveland is
handling all publicity and fan stories
direct from the studio for I. E. Chad-
wick.
EQUITY SHOP OUTLINED
BY STUDIO^RGANIZER
Not a Closed Shop, Says
Gillmore, Explaining
Policies
Hollywood — Equity shop is not a
closed shop, as the latter is under-
stood in labor circles, Frank Gill-
more, executive secretary of Actors'
Equity Ass'n., explains in outlining
the aims of Equity in the studios.
Around 800 players have joined
Equity in recent weeks.
Gillmore at present is organizing
players here, as an aftermath of the
attempted salary reductions. Three
meetings already have been held with
studio workers declared "flocking to
the Equity fold."
"A closed shop is one which is
closed to new members whereas
Equity shop always is wide open to
new members," says Gillmore. "We
guarantee in the strongest possible
fashion, that we will not decline ad-
mittance to anyone seeking an en-
gagement on the stage or on the
screen.
"If a producer desires to engage someone
who has had no previous experience, he can
do so, and our members will play with him
as soon as he has put in his application for
membership and signed the obligation" he
continues. "There are other ways in which
Equity shop differs from closed shop.
"For instance, the Actors' Equity Ass'n.,
does not dictate salaries. A producer, with-
out hindrance from us, can engage an actor
at $S or $5,000 per week. That is adju<ited
by mutual bargaining.
"Again, we do not propose, nor have we
ever proposed, an eight-hour day. It is true,
we believe that a player on the screen should
have a 48hour week, but for any newspaper
to announce that we intend to confine our
members to eight hours for each day of their
employment is misinformation. One very
important point which should be remembered
is that in our proposed working contract we
are willing to put up to independent arbitra-
tion any point of difference between us and
the managers. That surely is about as equit-
able a proposition as anything which has
ever been suggested.
"Another thing about our contracts is that
they all contain arbitration clauses. We do
not say to producers that they must accept
our verdict. If a controversy should arise,
we tell them what we think to be the mem-
ber's rights under the said contract, but if
the producer does not see it that way, he has
a perfect right to ask for independent arbi-
tration on the point.
"We have never dictated and are prepared
to legally obligate ourselves not to do so, as
to the number of players that shall appear
in any cast, as to the particular actor chosen
by the producer, nor as to any material which
may be contained in the story.
"To repeat, Equity shop means that Equity
members will only play with Equity members,
but it puts absolutely no barrier to those who
desire to become Equity members, so long as
they have employment to work on the screen."
Exhibitor For Sheriff
Steelton, Pa. — Charles G. New-
baker, who operates the Strand and"
Standard, is being groomed for sherifiF
of the countv.
Frank Hill at Reading
Reading, Pa. — Frank Hill now is
managing the Capitol.
L. B. Brown Building in Gatesville
Gatesville, Tex. — L. B. Brown,
owner of the Regal, is building the
Lyric which will soon open.
Demand for Equity
is Tabled by Players
(^Continued from Page 1)
the Equity shop was made by the
executive committee, composed of
about 40 players, Conrad Nagel,
chairman of the film branch of Equi-
ty, announced at the meeting at-
tended by approximately 1,000 play-
ers.
Producers are sincere in their de-
sire to eliminate the difficulties which
gave rise to complaints, Nagel stated,
saying that revoking of salary cuts
removed the incentive for leading
figures of the screen to join Equity.
"We can force a crisis," he said,
"but whether we can succeed, is
doubtful. We might be cutting off
our nose to spite our face. We might
even achieve victory, but at a price
that would be ruinous."
Resolution on the contract was
modified to change players' demand
for the agreement, to an effort to
secure its adoption.
Minneapolis House Protested
Minneapolis — Residents in the vi-
cinity of 39th and Fremont Aves.
N., are protesting granting of a li-
cense for the theater proposed for
the site. Recently, a proposed South
Side theater won over a similar pro-
test in an unofificial referendum to
pool sentiment.
Minneapolis House Sold
Minneapolis — O. A. Lee, who for-
merly operated the Oak Park, has
taken over the Ritz, 345 13th Ave.,
N. E. Lee recently was victor in an
unofficial referendum on a theater
for 54th St. and 34th Ave. S., and is
expecting a license for that project.
Another Minneapolis Suburban?
Minneapolis — William' Berg is
planning an 800-seat theater at 3020
Hennepin Ave., one block from the
Lagoon, one of the "ace" suburban
houses of Northwest Theaters (Fin-
kelstein & Reuben). The proposed
theater would cost $100,000, but some
difficulty is anticipated on granting
of the license, it is stated.
Opening Labor Day
Maple Shade, Pa.— Seating 900, a
new theater will be opened Labor
Day by I. Mazor.
Briskin Goes to Montreal
Irving Briskin, head of the foreign
department of Sterling, has left for
conference with Sterling officials in
Montreal.
Buys Two at Chandler, Okla.
Chandler, Okla. — H. G. Stettmund
has purchased the Odeon and H. &
S.
Griffith Buys at Tonkawa
Toakawa, Okla. — The Criterion,
Okla., recently damaged by fire, has
been purchased by Griffith Bros.
Amusement Co. from A. Hover. The
house is to be rebuilt, remodeled and
newlv furnished. ,
Clara Bow Renews
Hollywood — Clara Bow has signed
a new starring contract with Para-
mount for one year optional.
Hollywood Happenings*
Preparing Mackaill-Mulhall Featur
Gerald Duffy is preparing hot
adaptation and continuity for "La
dies' Night," from the stage farce b
Avery Hopwood and Charlton An
drews, in which Dorothy Mackai,
and Jack Mulhall will be featured.
Pick Two for Esther Ralston
Ford Sterling has been cast fo
Esther Ralston's latest starring pic
ture for Paramount, "Heaven Hel|
the Working Girl." Blanch Paysoi
is also to play a featured part in tb
picture. Her last work was in "Los
at the Front" and "The Callahan
and Murphys."
4
Fleming for Jannings' Next
Victor Fleming is to direct thf
next Paramount picture starring Erai
Jannings after the star finishes hii
current production, "Hitting Foi
Heaven." The story is not definite!)
set.
Luddy Busy for FBO
Director Edward I. Luddy is busy
this week selecting the supporting
cast, arranging production schedult
and preparing studio set plans foi
his forthcoming FBO productioi
of "Jake, the Plumber." The story
an original by Director Luddy, wil
have as its leading players Jess De
vorsky, who will portray "Jake," am
Sharon Lynn. No other member!
of the cast have as yet been selected
I
Creelman Writing Continuity
James Creelman is writing the con
tinuity for "The Heart of a Follic
Girl" for Billie Dove.
La Cava With Dix
Gregory La Cava is slated to direc
the next Richard Dix picture foi
Paramount.
Preparing Murray Script
Scott Darling and Jack KirklaiK
are working on the scenario foi
"Down Went McGinty" in which
Charlie Murray will be featured.
Epicof Americas Heu
MATH
VMUY
!fe NEWSPAPER
i<FILMDOM
I
ALL THE NEWS
ALLTUE TIME
XLI No. 18
Friday, July 22, 1927
Price 5 Centi
Personality
I\ THIS industry, like all
others, there are certain
fundamentals which should
«f observed. Referring speci-
idly to theater management
C.-, it seems to us that the
tt'Onality moving behind each
kilter's operations is a funda-
B^ital by which average or un-
Kial success is measured.
'he individual theater owner
»t swings with the tide in his
loimunity life wields a power
ht no circuit or combination
•fHrcuits can take away from
lii. That '"homey" atmos-
)hre comes only through the
t^vidual effort of the personal-
tjjwho is running the show.
Foolish Business
fie of the silliest moves of the
-cason that hits this business
! off is the poHcy of one large
which should know better in
.; some of its managers from
ty to another just when they
i-ft the personality impress on
ads of their audiences. Which
ivalent with discouraging per-
contact with the public rather
encouraging it. We should
.1 have some official of that
liar circuit explain what the
^ — if he can.
ibition line-ups may change.
.11 nature doesn't. Folks like
dividual touch in their enter-
-■nt. If big circuits don't real-
now, we vouchsafe they will
-tand soon enough that it takes
than a brand name on a mar-
.0 hold public approval.
Snap
Vmmander Byrd arrived in New
i'o': Monday. At the last perform-
iiK that night, the Roxy was show-
ngthe Fox News version of the
ecjtion at City Hall with a Movie-
'-n accompaniment. This service,
be realized, typifies an outfit
is geared on high. It's our
peaof snap.
-■'lother wrinkle is Technicolor in
eels. Fox puts that over this
. too. Not practical, to be sure,
sts too much. Fox News mere-
ants to demonstrate that it is
s toes. You can trace this en-
triise to Truman Talley, chief of
k'orks. Talley has been inhaling
mell of printer's ink for genera-
He's worked on newspapers
years than he can remember.
s why he knows w-hat goes.
K ANN
tt d
y
m
le
lie
ior
no
rh:
'HANDS Off POLICY BY
[QUIlYJS^fORKAST
Association Through With
Pleading For Members
at Studios
A "hands off" policy with respect
to further recruiting of players at the
studios will be adopted by Equity, as
a result of players' action in tabling
their demands for an Equity Shop at
the studios, Paul Dulzell, assistant
executive secretary of Equity indi-
cated yesterday.
Players on the Coast "haven't been
hurt" as yet, he pointed out, and so
are not sold on the idea that they
need Equity. However, he predicted,
(Continued on Page 8)
Ticket Price-Cutting War
Continuing in Michigan
Detroit — Michigan's ticket war con-
tinues unabated, with some compa-
nites offering tickets below cost to
break up the tie-up of the Michigan
exhibitor unit with a ticket company,
which contracted to supplv tickets
to members for $17 per 100,000, as
compared with the then existing price
of S20 per 100,000.
Other ticket firms, it is charged,
(.Continued on Page 2)
Wide Difference of Opinion
Marks Reaction on Decision
Roumania Shuts Down
Bucharest — All places of
amusement throughout Rou-
mania are closed in keeping
with the general mourning now
being observed throughout the
country following death of
King Ferdinand. No time limit
for the mourning period has
been set.
COONEYS' $2,500,000
IN NEW riNANCING
Chicago — New financing has been
secured by Cooney Bros., for Na-
tional Theaters, Corp., leading fac-
tor on Chicago's South Side, with an
issue of $2,500,000 first and refund-
ing mortgage 6j^ per cent gold
bonds Series A to be floated, by G.
E. Barrett & Co., New York, and
Frederick Pierce & Co., Philadel-
phia. This is regarded as the fore-
(Continued on Page 2)
M. P. T. O. Plans Nation- Wide
Campaign of Organization
Columbia Signs 3 More
Players For New Product
Hollywood — Three more names
were added this week to the line-
up of players Columbia is assemb-
ling for casts of its "Perfect Thirty",
when Harry Cohn signed Ricardo
Cortez, Claire Windsor and Conway
Tearle.
Claire Windsor's first appearance
as a freelance artist will be in two
Columbia productions.
Among other players in the new
season Columbia line-up are Lois
Wilson, Hobart Bosworth, Jacque-
line Logan and Ricliard Arlcn.
Blumenthal Here Today
Ike Blumenthal, general manager
tor Paramount in Germany and Cen-
tral Europe, arrives in New York on
the Mauretania to confer with ¥.m\\
E. Sgaucr, general director of the
foreign department of the company.
Havre de Grace, Md. — Organiza-
tion of every state and division of
the country in an effort to perfect
an association, nation-wide in the
true sense of the word, will be under-
taken immediately by the M. P. T. O.
A., President R. F. Woodhull yester-
day told Maryland exhibitors in con-
vention here.
Woodhull praised the loyalty of
Maryland to the national organiza-
tion and said that there would be
cooperating bodies in all states and
that the organizing campaigns would
start at once.
Woodhull outlined plans for a
manager's school in districts where
every theater owner and manager
could meet at given periods and hear
technical and other phases of the bus-
iness discussed by experts. Wood-
hull contended that every manager
should know how to handle all ele-
ments of theater operation, so that in
any emergency he could take hold of
(Continued on Page 8)
Some Believe Block Book-
ing Outlawed; Others
Expect Little Effect
Wide differences of opinion
throughout the industry mark reac-
tion to decision of the Federal Trade
Commission in the Paramount case.
With Paramount prepared to resist
the findings, as indicated by its state-
ment, no change in sales policies is
contemplated, and the commission
ready to go to court to enforce its
order, the anticipated litigation will
be watched with varied opinions
throughout the trade.
Various viewpoints are reflected to
an extent by various of the regional
publications. Outside comments,
voiced by newspapers, show a diverg-
ence of views, with the lay mind con-
cerned principally with the question,
"Will the decision result in better
pictures for the public?"
(Continued on Page 7)
Dempsey-Sharkey Fight
Filmed by Goodart
Goodart Pictures filmed the Demp-
sey-Sharkey fight last night, with the
jjictures made under supervision of
Chorles Panser. L. G. Phelps, Joe
Seiden, Jack Rieger and Harold Mc-
Cracken photographed the bout. Con-
solidated Film Laboratories is again
demonstrating its capabilities for fast
service by delivering 55 prints of the
epochal encounter this morning. The
U. B. O. circuit has booked the
picture, which opens at ten this morn-
ing at the Broadway.
Canadian rights have been sold to
H. G. White, while the International
Variety and Theatrical Ass'n, has ac-
quired South African rights.
8 in September
About eight theaters will be
opened by Universal during
September, which month
will find the company attain-
ing its fastest stride since ex-
tending its activities.
With opening of these
houses, the company will main-
tain a steady pace in adding
to its holdings, for construc-
tion of houses now under way
will witness steady increase of
Universal's chain well into the
new year.
ZJ^^
DAILV
Friday, July 22, 19
Vol. XLI No. 18 Friday, luly 22, 1927 Price 5 Cents
lONN W. ALICOATE
Pubiisliir
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York, N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday.
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel : 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London, W. I. Paris
— La Cinematographie Francaise, 5, Rue
Saulnier.
Financial
Business in film issues picked up slightly
over the let-down of the past few days.
Eastman Kodak turned over 5,000 shares at
a J4 rise. Paramount lost a point and a
fraction on sales aggregating 3,500. Fox
Film "A" stood firm when 1,300 shares
changed hands.
Quotations
•Am. Seat. Vtc...
*Ara. Seat. Pfd...
*Balaban & Katz..
*Bal. & Katz Vtc.
Eastman Kodak . .
*Film Inspect.
First Nafl. Pfd..
Fox Film "A"...
Fox Theaters "A".
*Intern'l Project..
Loew's, Inc
Metro-Gold Pfd. .
*M. P. Cap. Corp.
Pathe Exch. "A".
Paramount
Paramount, Pfd . .
Paramount B'way.
ttRoxy "A"
ttRoxy Units ....
ttRoxy Common .
Skouras Bros.
**Stan. Co. of Am.
Trans-Lux Screen.
•Univ. Pict. Pfd..
•Universal Pictures
•Warner Pictures.
Warner Pict. "A".
High Low
172 169M
100
5854
1554
sin
25 54
36"
99/8
99 M
30
325^
8
39
6854
4M
100
5754
1554
Si5i
25 54
36'"
96J4
99V4
28
30yi
7
39
675^
4H
225i 2254
Close
47
46
6354
73'A
17054
354
100
5854
1554
10
5154
2554
8
36
98
117J4
99 J4
39
6754
100
30
15
2254
Sales
5,000
'ioo
1,300
200
'800
100
'ioo
3,500
900
1,000
• Last Prices Quoted t Bond MarKet
•• Philadelphia Market tt Bid and Ask
"Celebs" Invited to Opening
Rochester, N. Y. — Gov. Alfred E.
Smith, Mayor Frank X. Schwab of
Buffalo and Mayor Martin B. O'Neil
of Rochester, are among those invit-
ed to the opening of the new |3,000,-
000 Rochester, built by the Fenyves-
sys, next month. The house seats
more than 4,000.
STOCK PROGRAMS
PROGRAM COVERS
For
Moving Picture Houses
Joseph Hoover & Sons Company
Miirket and 49lh St»., Philadelphia. Pa.
Gooneys' $2,500,000
of New Financing
(Continued from Page 1)
runner of new expansion by the ex-
hibiting firm.
The Cooneys now have ten South
Side houses with capacity of 18,234
and have a 2,414 seater nearing com-
pletion which will swell the total to
20,648.
Proceeds of the issue will be used
to call $410,500 divisional mortgage
bonds to pay for completion of the
theater under construction and for
corporate purposes.
Some time ago, the Cooneys
planned to invade the loop, now
dominated by Balaban & Katz, Pub-
lix subsidiary, and had secured a
lease on a proposed theater down-
town. However, the project has
been sidetracked for some months.
Pollock New Editor of
International Newsreel
Leo A. Pollock has been appoint-
ed editor of International Newsreel
by Edgar B. Hatrick. Other recent
appointments by Hatrick to the edi-
torial staff include: G. E. Elliott, as-
sociate editor; Samuel T. Moore,
news editor; Walter Bredin, associate
news editor and Joseph H. Rinehart,
film editor.
M-G-M News Welcome Week
National Welcome Week is being
arranged to commemorate inaugura-
tion of "the world's spotlight," when
M-G-M News mades its debut Aug.
15. Plans for the event now are
being worked out, and, the company
states, tie-ups already have been ar-
ranged with a number of newspap-
ers. A special campaign has been
arranged made up in campaign-book
form.
Fleming at Schine Home Office
Corning, N. Y. — John B. Fleming,
manager of the State, Schine house,
has been recalled to the home office
at Gloversville, while Frederick Gerb-
er, assistant manager, takes his place
temporarily.
DON'T ASK!
{The Him Daily
Question Box)
1. When and where did Carl
Laemmle. enter the business?
2. Who is managing director of
the Schine circuit?
3. With what star did Billie Dove
make her debut in films?
4. When did Mack Sennett build
his first studio?
5. What was the outstanding is-
sue of the M. P. T. O. A.'s first con-
vention at Cleveland?
{Answers will be found on page 8)
Ticket Price-cutting War
Continuing in Michigan
(Continued from Page 1)
immediately announced a slash to
$16 per 100,000, which is declared
to be below cost of production.
Warning to members that tickets will
"go sky high," if members "fall for"
the less-than-cost prices being offered
is being sounded by the association,
urging members to back up the
agreement on the original discount
basis.
Principal House at Azusu, Cal.
Azusu, Cal. — Principal Theaters
will operate the $35,000 theater to
be built here. This section is boom-
ing as a result of the San Gabriel
dam project. The proposed house
is to seat 700.
Norristown House Reopens
Norristown, Pa. — The Strand,
closed recently by Mrs. Mary Pula-
ski, has reopened under new man-
agement.
Technicolor in Gotham Film
Hollywood — Shooting on the cafe
scene in Gotham's production of
"The Girl From Rio" with Carmel
Myers is under way. The entire
sequence is being made in Techni-
color.
Why?
WHY not make money from your screen by showing a limited
amount of clever, attractive, short-length motion picture
advertising?
WHY offend your audience by showing slides or cheap advertis-
ing trailers when you can get a service, changed weekly, that
will often bring a laugh or applause, and actually add to your
box-office receipts?
WHY wait for your money from a Service Agency when you can
collect it yourself from the local advertiser?
WHY not handle YOUR OWN advertising service under your
owm Theatre name, from the biggest and best library of
short-length ad-films in the U. S.P
WHY not write yourself, or appoint your assistant or operator or
other local representative to handle it for you, and get de-
tails of the BEST proposition open to you?
Business Men^s Film Exchange, Inc.
Dept. F. D. Dayton, Ohio
Bruce Gallup Slated for
Presidency of A.M.Pj
Bruce Gallup has been nominat
for president of the A. M. P. i
Lon Young for vice president, Jam
Zabin for secretary and Geor
Harvey treasurer. The election w
be held the second Thursday in Se
tember. For the board of directo
have been nominated C. W. Barre
Al Selig, Fred Baer, Walter Ebe
hardt and Tom Wiley. For the aud
ing committee, Henry C. Bate, Vi
tor Shapiro and Oswald Brooks ha'
been nominated, while Jerome Beat
has been nominated for trustee. L;
de Putti was guest at yesterday
meeting.
Richmount Deal With Bray
David J. Mountain, president i
Richmount Pictures Corp., yesterda
closed a deal with Bray Prod., when
by he will handle the entire foreig
distribution of the latter company
output. Mountain sails for Eurof
shortly.
Loew's K. C. House Rising
Kansas City — Work is progressin I
rapidly on the 4,000 seat Midlanl
which Loew's is building at 13th anf
Main Sts.
O'Brien and Kramer Join Gotharj
Richard O'Brien has joined thf
Gotham publicity staff under Loil
Young, and Lou Kramer has beeil
appointed to handle studio publicit:fl
for the company on the Coast.
1000 Pages of
Free to
FILM DAILY
Subscribers
SHOWMANSHIP
WINS THE
BIG FIGHT!
the M-Q-M idea
cops the cash again
THE public
FLOCKS to
M-G-M shows
BECAUSE the
GOOD old Lion
KNOWS his
OATS!
SHOWMANSHIP!
PEP!
YOUNG Blood!
YOU, too, can
BE the Big -Time
SHOWMAN
OF your town
IT'S BIG
NAMES THAT
DRAW THE
CROWDS!
2 GILBERTS
1 SYD CHAPLIN
3 CHANEYS
1 NOVARRO
4 HAINES
3 SHEARERS
2 GARBOS
3 DAVIES
1 GISH
3 DANE-ARTHURS
3 CODY-PRINGLES
2 COOGANS
6 McCOYS
5 COSMOPOLITANS
2 DOG STAR
Big Specials
GARDEN OF ALLAH
(Ingram)
THE CROWD (Vidor)
ROSE-MARIE NAPOLEON
MLLE. FROM ARMENTIERES
IN OLD KENTUCKY
BODY AND SOUL
Junior Features
HAL ROACH
OUR GANG
CHARLEY CHASE
MAX DAVIDSON
ALL STAR
M-G-M NEWS
Twice Weekly
M-G-M ODDITIES
M-G-M GREAT
EVENTS {Technicolor)
WITH
METRO - GOLDW YN - MAYER
THE
■c&^
DAILV
Friday, July 22, U
New Theaters
Farraingdale, N. Y. — The Farmingdale
Theater Corp. plans to build a $150,000 the-
ater on Main St.
Eupora, Miss. — J. F. Wofford has started
work on the Eupora at Fox Ave. and Dunn
Street.
Fulton, N. Y. — Universal Chain Theaters
is seeking a site for a theater here.
New Rochelle, N. Y.— F. F. Proctor's the-
ater seating 3,000 will open late in August
under management of Ed Hart.
Cumberland, Md.— The Howard, a colored
house, seating SOO. has opened on North
Mechanic St.
Albuquerque, New Mexico — Bachechi's In-
dian theater costing $150,000 will soon open
at Fifth and Central.
Norwalk, Cal, — Principal Theaters Corp.
is building a $30,000 theater at Broadway
and Manchester Aves. to seat 600.
North Adams, Mass. — Florence L. Sul-
livan has started work on the Capitol on
Main St.
Manchester, N. H. — Capitol Amusement
Co. is erecting a 2,200-seat house on Lowell
St. to be completed Oct. 1. Desmond &
Lord of Boston are architects.
Orangeburg, S. C— The Carolinian, seat-
ing 900, opens shortly.
Stamford, N. Y. — William Smalley will
open the Stamford the latter part of July.
James Curamings of Norwich is architect.
Baldwinsville, N. Y.— B. B. Gutstadt of
Geneva is building a theater. The contrac-
tor is D. E. Wadsworth of Wolcott.
Newport Beach, Cal. — Mrs. Elizabeth Os-
good has awarded contract to Solomon Carr
for construction of a $15,000 house.
Riverside, Cal.— El Camino Holding Corp.
of Los Angeles will build a $300,000 the-
ater seating 1,800 on Market and Seventh
Sts., to be ready Jan. 1, 1928. Roy Hunt
and' Universal Theaters Corp. have a 20-
year lease on the theater. M. Eugene Dur-
fee of Los Angeles is architect.
Wichita, Kans. — Plans are under way for
a $100,000 theater to be built on Douglas
and Hillside Aves.
Great Bend, Kans. — The State has opened
here.
Rogers Terms Moderate
Block Booking Excellent
Block booking is "excellent if
used moderately and dangerous if
practiced to excess," Budd Rogers,
Gotham vice president declares. The
matter, he points out, is not one to
be disposed of in a single sentence
as there is much to be said pro and
con.
"In some instances it is a matter of
wholesale and retail selling and it is per-
fectly logical and in line with good business
principles to sell a large quantity of goods at
a less price than a single article," he says.
"On the other hand, to force a merchant to
stock up a line of goods that is more than
he can carry successfully, or to the entire
exclusion of other similar and desirable lines
of merchandise, is not good business in the
long run for either manufacturer and mer-
chant or producer and exhibitor.
"It is an entirely different proposition to
book or sell a theater a group or series of,
say a dozen pictures, and to do the same
thing with 80 or 100. In the first instance
he is buying a highly selected line of ma-
terial and in the second he is usually
buying a job purchased. Cost of selling is
an important factor also to consider. If
each picture was sold individually the price
to the exhibitor would mount rapidly."
Distribution Switch
Federal Film Service of Washing-
ton, have acquired distribution of 32
Gotham productions in that terri-
tory. This means that contracts for-
merly handled by the Columbia ex-
change will be taken over by Federal.
The 32 pictures include 12 of last
season's output, eight William Fair-
banks and 12 Gotham productions
for the new season.
"Parade" Big at Pop Prices
Cleveland — In its first pop price
run, "The Big Parade" is making
history at the Stillman. The picture
has been shown here twice previous-
ly at roadshow prices. Police re-
serves have been called out to han-
dle crowds.
"Will Rogers Car" Stunt
Hollywood — Fred E. Hamlin, Sam
Rork's publicity director, will drive
a "Will Rogers Press Car," across
country to New York as an exploita-
tion stunt for "The Texas Steer."
22 Schools Show Films
Birmingham, Ala. — Twenty-two
schools of this district are showing
pictures under direction of the visual
instruction department, headed by
Prof. E. E. Sechriest.
Pecks Buy Two Theaters
Sylacauga, Ala.— J. W. Peck and
his son have purchased the First Na-
tional and American from F. W.
Smith and Randolph St. John and
probably will remodel both houses.
Combination House, Columbus, Ga.
Columbus, Ga. — Roy E. Martin i?
olanning a 2,600 seat combination
house here.
Anniston House Closes
Anniston. Ala. — The Lyric has
closed for the summer.
Bessemer House Dark
Bessemer, Ala. — The Imperial here
is dark.
Birmingham Grosses Dive
Birmingham — Weather conditions
^re walloping business here. Intense
heat and almost continual rains are
chief obstacles.
Levine Closes Serial Deals
Nat Levine Prod, is rapidly clos-
ine territorial sales on its two Mas-
rot serials for 1927-28, "The Isle of
Sunken Gold," starring Anita Stew-
art, and "Heroes of the Wild." a wild
horsp and doe serial featuring Jack
Hoxie. The first alreadv is complet-
ed with the second to go into produc-
tion =hortlv. Deals alreadv closed
are- Pirst Graphic pyrhaneres, for un-
"-■pr N^w York and Mirbicran; Fisf-hfy
Film Exf-hanees. for Ohio and Ken-
tiirkir- Celebrptpd Filrn Fxcbqnore
for Mipripsota. North and South Da-
irntp : Midwest Distributinir Corn.,
for pastern Pennsyb'ania and south-
oi-n Nptv T^rspv; \A7'es*'prn Pii~'""res
Tnt-n . for Washineton. Orpcon. Mo"-
*-^na arid northprn Idaho. J. C
■Pnrnstvp of British Bj Coptippptal
Trading Corp., has acquired foreign
r'fhts.
Koppin Optimistic
Detroit — There is no need
to worry about pictures for
the new season, Henry S. Kop-
pin, who operates a chain here,
states in a local interview.
"Everybody is making good
pictures today and we do not
anticipate any trouble getting
what we want for our the-
aters," he declares.
H. D. Brown Buys at Coldwater
Coldwater, Mich. — H. D. Brown
has purchased the local house from
Dennie Vanes.
Butterfield Active
Detroit — W. S. Butterfield circuit,
which has just opened a 2,000 seater
at Kalamazoon, has secured lease
of the Judson, being erected at Mus-
kegon. Butterfield is operating an
open air theater at Gull Lake, his
summer home, which he personally
is supervising.
Friend Remodeling Garde
New London, Conn. — A. S. Friend
Corp., which is to resume operation
of the Garde, is remodeling the
house for vaudeville. Loew's oper-
ated the theater under a straight pic-
ture policy, but relinquished the
house when option for purchase ex-
pired. •
Rebuilding St. Louis House
St'w Louis — Rebuilding of the
Odeon, 1042 N. Grand Blvd., is un-
der way. The house was damaged
by fire in March. Rebuilding is to
cost $100,000.
Rodondo Beach Expects Race
Rodondo Beach, Cal. — A building
race is anticipated here following an-
nouncement that Theatrical Enter-
prise Corp., of Los Angeles has an
option on a site. Wesco recently an-
nounced plans for a theater here.
Hersholt-Sidney Team
Universal City — Jean Hersholt
and George Sidney are to be teamed
in "Give and Take' by Universal.
William Beaudine will direct.
Loew's Gets Hoboken Concession
Hoboken, N. J.- — -Loew's has been
granted permission to remove 78
feet of the concrete balustrade on
the Boulevard Plaza bridge, to pro-
vide an entrance for a theater to
be built by the company.
$18,000 Fire at Uninsured House
Birmingham, Ala. — Loss of $18,-
000, understood not covered by in-
surance, was caused by fire which
destroyed the Theatorium. 600-seal
West Boston house. Practically
the entire business section was swept
by the flames in the village which
has a population of 1,500. Both
Tuggle and Harvey, owners of the
theater, also suffered loss of their
homes.
Authors Day at Gaiety
Authors, whose published works
are in any way connected with mo-
tion pictures, are to be guests Au-
thors Day, July 25 at the Gaiety
when "The King of Kings" passes
its 200th performance.
Pathe-De Mille Studio
Busy on New De
Culver City — Four pictures are
production, two more will get unc
way in a week, four are in proct
of editing and cutting, and eight i
m the hands of the scenario depa
ment at the Pathe-De Mille studi,
Elmer Clifton is at sea with his comp; \
on an old windjammer, filming "The Wr I
of the Hesperus", the Harry Carr-Jc
Farrow screen version of Longfellow's poi
Virginia Bradford and Frank Marion h.
the featured roles. Alan Hale, Slim St
merville and Sara De Grasse are also featu'
"The Country Doctor", which Rup
Julian directed from script of Bertr
Millhauser and Beulah Marie Dix, is
final stages of editing under Bertram M
hauser's supervision. Rudolph Schildkr;
plays the title role.
Another in process of editing is "1
Fighting Eagle", which stars Rod LaRocc
under direction of Donald Crisp. Ph/. ,
Haver plays feminine lead in this story ■
Napoleonic times, which Douglas Di
adapted. Sam DeGrasse, Max Barw
Clarence Burton and Sally Rand have si
porting roles.
Another in processes of editing is "1
Fighting Eagle", which stars Rod LaRocq
under direction of Donald Crisp. Phyi
Haver plays feminine lead in this story
Napoleonic times, which Douglas Doty ada
ed. Sam DeGrasse, Max Barwyn, Claret
Burton and Sally Rand have supporting rol
"Harp in Hock", which Renaud Hoffm
filmed, has gone into the cutting room,
cast includes Rudolph Schildkraut, Jun;
Coghlan, Bessie Love, Joseph Striker a
May Robson.
"Beautiful But Dumb", Vera Reynoli
new picture, which Frank Urson direct
from script of Clara Beranger, is in t
cutting room, where William DeMille,
busy editing
Lois Weber, directing her first picture 1
DeMille, is busy on "The Angel of Broi
way", which stars Leatrice Joy. Miss J
is supported by Victor Varconi, Alice Lai
Elsie Bartlett, Jane Keckley and Iv
Lebedeff.
"The Wise Wife". Phyllis Haver's fi;
starring picture, has gone into productic
under direction of E. Mason Hopper. W I
Ham DeMille is supervising this productic |
which has in supporting roles, Tom Moo: ,:
Jacqueline Logan, Ethel Wales and Jose.j|
Striker. Raymond Cannon adapted "T*
Wise Wife".
Donald Crisp, with a company headed
William Boyd, is busy at West Point fil: ;|
ing "The West Pointer", Boyd's first p
ture as star. This is an original by Majo
Alexander Chilton and Robert Glassbur
Douglas Doty adapted it for the scree
Bessie Love plays the feminine lead.
William K. Howard is preparing "Tl
Main Event", which will star Vera Re
nolds. Rochus Gliese, who came to Amerii
from UFA with F. W. Murnau to ass'
him on "Sunrise", is writing the scri
from Paul Allison's original.
"The Girl in the Pullman", Marie Pr
vest's next picture, which Erie Kenton
to direct, will go into production soon. Th
will be produced under supervision of i
McGrew Willis, who prepared it for tl
screen.
"The Forbidden Woman", to star Jet
Goudal. also will go into production at a
early date. Paul Stein will direct from tl
script by Clara Beranger.
■fl
CLOVES OF "^ ^
ARME N
with
DOLORES DEL RIO
VICTOR McLAGLEN
Based on the story by
PROSPER MERIMEE
Adapted by
GERTRUDE ORR
.1
n
mm
ivith
DOLORES DELRiaa«rfVICTORM<^LAGLEN
RAOUL WAL5H -^roc/e^c«on
N PLUS" — describes this elab-
production — "Carmen plus the
us of Del Rio and McLaglen.'
More draBiatic, more eye^filling than any
of the gjlat Carmens of the operatic stage
— this picture also packs more punch and
more joy than any former creation of
Merimee's world^renowned story.
Again they command "
the screen — this mag'
nificent pair from
"What Price Glory" —
McLaglen, creator of
the undying Captain
Flagg and Del Rio
the unforgettable
Charmaine.
Here we have them in another
triumphant creation of a screen
couple — McLaglen as the masterful
Toreador, and Del Rio as the pas'
sionate, all'conquering Carmen —
a pair you will w^arm and thrill to!
There are scerxes q
primitive passion
in this "Carmen".
\.
THE
Friday, July 22, 192?
■cStl
DAILV
Difference of Opin-
ion Marks Reaction
(Continued from Pagt 1)
Various cxliibitor units, luitably
Michigan, which has made a state-
ment on the subject, henceforth will
egard block hooking as illegal and
treat it as such. Michigan's organi-
ation is prepared to "go to the mat
>n the issue to fulfill its duty to help
the government."
On the other hand, some sections
eel that there the decision will have
JO immediate effect on the industry,
[)ointing out that the ruling must
Rrst be sustained by the courts, with
►he anticipated court action expected
to drag for two or possibly three
irears.
•Wide Open" Selling Market
Predicted in Northwest
Minneapolis — Ruling of the Fed-
ral Trade Commission against block
booking is "expected to throw the
market wide open insofar as the sell-
ing of films is concerned," observes
"Greater Amusements." Declaring
the block system has its faults, the
publication states the effect of the
ruling is problematical, but that "any
new plan of selling films, other than
in block, will meet with the hearty
approval of a large majority of ex-
hibitors."
Exhibitors have long complained
of being forced to buy an entire
block of pictures, rather than being
permitted to select any certain num-
ber of a group or a star series," the
Dublication continues.
"Distributors point out that selling, when
^one in other manner than block, brings the
:ost of pictures to a point that is considered
Sy the exhibitors as being exorbitant and
unreasonable.
"One mighty good and pleasing advantage
jf an open booking policy is the possibility
^f an increased circulation for extraordinary
product. Pictures with box office value are
inlitled to greater circulation than just or-
dinary or mediocre films and they are also
entitled to greater revenue for the producer
ind distributor. We don't think the ex-
hibitor as a whole will object to paying
higher rentals if he can select the choice
pictures out of a group, or the class of
ilms that will make him money at his the-
iters. But no matter how little he may say
■or poor product, he's going to yell good and
oud and always feel that he got at least
lartly trimmed in his transaction with the
iistributor.
"Now that block booking has had its run,
pparently, and we have previously watched
he workings of an open booking policy, it
vill be interesting to watch and carry on
urveys of film selling and distribution under
1 he new order of things.
Block Booking Solution Seen
js Likely Impossibility
Atlanta — All distributors are af-
ected by ruling of the Federal Trade
Tommission on block booking, which
a big problem, the solution of
.•hich "will be difficult if not entirely
possible," "The Weekly Film Re-
iew" states in commenting on the
ecision.
"For the Federal Trade Commis-
ion to issue an order which virtually
iccuses the entire industry of unfair
pethods. is almost inconceivable," the
publication states. "If they outlaw
rroup selling — or as they call it,
dIocIc booking' — they will be in the
osition of forcing upon the exhibit-
111^4 mtiii>l> w lull Ihc (.oninussiuii
may regard as a protective measure,
but which theater men tliemselvcs
may not welcome.
"It would be futile to hope that any one
fixed ruling on this issue rould apply with
eiiual justice in all cases. There are numer
ous instances when an exhibitor prefers to
buy in blocks or groups; which holds es-
pecially in points where a given exhibitor
has spent years popularizing a certain brand
of pictures throiiKh consistent advertising and
exhibition of that brand. Let a distributor
suugest to an exhibitor that he can offer only
a i>ortion of a certain group of pictures since
a competitor also wants some of the group
and the exhibitor is ready to protest. There
have twen instances where friendly compe-
titors have aKree<l amicably upon a split of
a certain group of pictures, but the instances
are too few to be encouraging.
"In the non-c<impetitive towns there is a
more serious problem. The exhibitor in such
cases is inclined to pick the cream of the
product from many concerns and let the
rest of the pictures go begging.
"It will require level heads and fair minds
to bring order out of confusion, to quell
agitation, to subdue the present unrest and
adopt a course of action th.it will guarantee
equal justice to the exhibitor and the dis-
tributor. Concessions must be made on both
sides, and only through intelligent, open-
minded, square-dealing can the issue be
brought to sane conclusion."
Exhibitors Told to Fulfill
Contracts Pending Court Fight
Washington — Pending the courts'
disposition of the block booking is-
sue, exhibitors must live up to con-
tracts as they now exist, declares
"Film News," local regional.
"If the decision had been accepted by the
Zukor organization all present contracts based
on 'block booking" would have become im-
mediately null and void, but since Paramount
has decided to appeal the decision it will not
become effective until that appeal is decided
by the courts" it is pointed out.
"In the meantime exhibitors will go along
fulfilling their 'block-booking' contracts with
every distributor and await the final decision
in this important matter. Such a decision
may be years in coming, but until it does
come exhibitors must live up to their con-
tracts as they now exist."
Industry's Current Expected
to be "Altered but Slightly"
Philadelphia — "Competent observ-
ers' predict that the Federal Trade
Commission will alter but slightly
the current of the industry, accord-
ing to "The Exhibitor."
If the commission is successful in
sustaining its cease and desist orders
on block booking and theater acqui-
sition, their application will embrace
every other company in the industry
the publication believes.
"Selective buying undoubtedly will mean
an increase in film costs. Block buying is
an evil which has been thrust upon the in-
dustry as much by the exhibitor as by the
producer. In competitive situations the ex-
hibitor has sought at the beginning of each
season to buy up the outputs of the leading
companies so as to assure his theater of a
continuous supply of desirable product. Such
transactions in block have reduced materially
the cost of selling, a very significant item
in an industry where the distributing over-
head figures so high.
"It is hardly conceivable that the producers
will sell the exhibitor a part of their output
for the same price per picture as he for-
merly bought the entire group. Such a course
would mean one of two things: either a
cheapening of production or bankruptcy for
the film man. More likely the theaterman
will find the same quota set on a percentage
of the pictures as was formerly assessed
him for the entire block. The exhibitor with-
out competition or in a controlled situation
is in a more fortunate position, but even he
cannot compel the producer to sell his prod-
uct piecemeal at a price which the film man
regards as insufficient.
"With the order requiring Paramount to
discontinue against the exhibitor who re-
fuses to buy the threat of building in op-
position to him the Federal Trade Commis-
Exhibitors
Daily Reminder
If your theater
is cool, tell pat-
rons about it.
Get the story in
your ads and on
your marquee.
Friday, July 22, 1927
sion has struck a more responsive chord.
Famous has not been the only offender in this
respect. For the producer to argue that he
is justified in building wherever he is frozen
out leaves the exhibitor in the position of
being obliged to make room for the product
of every one of the ten or 20 film manufac-
turers or be faced with opposition. The bet-
ter policy is for the producer to make pic-
tures of such outstanding merit and to ex-
ploit them so thoroughly that the theater that
does not play them will find itself in a sec-
ond-class category.
"One distinct benefit that should result
from the decision is a healthier independent
tone in the trade both in production and in
exhibition. Even though the first run the-
aters of the country are controlled today
the findings of the Federal body should
create a certain popularity for independence
and should cause many of the larger opera-
tors who have no need for independent film
to make room for such product in a desire to
appear impartial and fair. The memorable
order of the Federal Trade Commission which
dissolved the Standard Oil Co. years ago
was followed by an increase in the cost of
gas, but it also resulted in the birth and de-
velopment of many independents.
"Will history repeat?"
Decision Held Far-seeing in
Preserving Right of Public
Washington — The only matter,
with respect to the Federal Trade
Commission's decision which inter-
ests picture fans is whether the com-
mission is on the right track in at-
tempting to preserve some sort of
public right in the films the public
pays to see, observes Leonard Hall,
dramatic critic in "The Washington
Daily News."
"In this respect. I think the decision is
far-reaching," he points out. "I believe the
economies and expediences effected by block
booking are more than overcome by the evil
of a system which forces an exhibitor to
take, say, one picture in ten that he knows
isn't good and that his public doesn't want
to see. His alternatives are to pay for the
film, put it on the shelf and buy some other
for the run, or book a 'name' stage act to
'hold a punk picture up,' which is unfair
to him.
"Such a routine encourages some poor pic-
tures. It is not reason for anyone to lean
back and say, 'If the American producers
don't give the public what it wants, the
foreign producers will. That will be our
safeguard against a monopoly.' "
Glasgow Aids Industry
Glasgow — The local Educational Authority
has tried an experiment by converting two
classrooms into a model picture theater. After
a showing, the pupils wrote essays, and Pathe.
who arranged the showing, awarded prizes.
The school board seems likely to support the
motion picture by installing sets in scores
of schools in the district.
Back from Location
The I'araniuuiit tcjmijany making
"Shanghai Bound," starring Richard
Uix, has returned from a location
trip to the Sacramento River.
Be Mille Signs Striker
Culver City— Joseph Striker has
signed a long term contract
with Cecil B. Dc Mille. His first
assignment is in "The VV'ise Wife,"
Phyllis Haver's first starring pic-
ture.
Frank Gumm on Coast
Lancaster, Cal. — Frank A. Gumm,
former Grand Rapids, Mich., exhibi-
tor, is operating the Lancaster here.
Diana Kane Improved
Hollywood — Condition of Diana
Kane, who was taken to a local hos-
pital critically ill, is reported as im-
proved. She is a sister of Lois Wil-
son.
Rogers Starts August 1
Will Rogers is back at Beverly
Hills for a period of convalescence
after his operation, and will be ready
to go to work about Aug. 1, as orig-
inally scheduled. The humorist will
be the star of "A Texas Steer," the
Charles H. Hoyt stage play.
Start Work on "Buttons"
Production has been begun on Jackie Coo-
gan's new starring film, "Buttons," which
George Hill is directing.
Fox Casts Josephine Boric
Josephine Borio has been cast by Fox
Films for "Bride of the Night," succeeding
Myrna Loy. Howard Hawks is director of
this Charles Farrell, Greta Nissen co-starring
production.
Pick "Comrades" Cast
"Comrades," a First Division production,
is being cast and Gardner James will play
lead. Ann Sheridan, who has been under
contract to Paramount for the last year, is
feminine lead. Percy Pembroke will direct
under supervision of James Ormont.
Levine to Hollywood
Charles Levine, formerly a member
of the camera staff of the Robert T.
Kane Prod., will leave the latter part
of the month for Hollywood.
Sweeney on Coast
Augustin Sweeney, juvenile, who
has appeared in several Eastern-made
pictures, has arrived in Hollywood.
Graham Finishes Picture
Work has been completed on "It
Won't Be Long Now," directed by
Shad E. Graham at the Long Island
studio. Muriel Kingston and Jack
Halliday head the cast.
Henderson, Ky. House Makes Exit
Henderson, Ky. — The Acme (col-
ored) has been closed permanently,
and the equipment purchased by
Karl Herzog of the Select, Hawes-
ville, Ky.
Complete "Huntingtower"
Glasgow — Exteriors have been taken here
of "Huntingtower," the Harry Lauder film,
by the Welsh-Pearson Company. A store in
Sauchiehall St. was selected as the grocery
store presided over by the comedian, and
when the shots were taken thousands of peo-
ple were on hand to watch the event. These
exteriors complete the feature.
THE
■cM^
DAILY
Friday, July 22, 192/
DAILY UPS WHICH MEAN DOLLAQS F0I2 SHOWMEN
"Cabaret"
(Paramount)
Four by seven cards with a pic-
ture of Gilda Gray in colors were
placed on 53 tables in drug store.
These cards also carried the follow-
ing copy, "Try our Gilda Gray
'Shake' 15c — See Gilda Gray in Cab-
aret Imperial — Mon., Tues., Wed."
Insert cards and 22x28 photos were
displayed in the drug store window,
and on the mirror back of the foun-
tain was drawn an attractive Gilda
Gray with the announcement of the
"Gilda Gray Shake" and the picture
at the Imperial. Even the booths
were decorated by the theater artist
at no extra expense. — E. E. Whita-
ker, Publix Imperial, Charlotte, N. C.
"The Callahans and Murphys"
(M-G-M)
The newspaper stunt was the main
feature. Set aside two nights as
Callahan and Murphy nights, respec-
tively. The advertising on this idea
was put over in a very effective man-
ner. The ads were run in advance,
two columns six inches in size. The
copy read "Are You a Callahan?
The Capitol theater will present a
laugh hit of Irish feuds and Irish
love, 'The Callahans and the Mur-
phys.' Next Thursday night, is Cal-
lahan night. If your name is Calla-
han fill out the blank, mail to the
Capitol theater, and receive a free
ticket to see this joyfest." The fol-
lowing day another display ad was
run, asking: "Are You a Murphy?"
It called attention to the fact that
Friday evening of the engagernent
was Murphy night. — James Slanicus,
Capitol, Steubenville, O.
ing cup during part of the time and
the contest was running against a
background of lobby cards, "Colleg-
ians" pennants and tie up cards, and
the rest of the time the men's fur-
nishing store used it in a window of
collegiate clothes. Here, too, pen-
nants and cards plugged the Rialto
and "The Collegians" series. — Tom
Blair, Rialto, Tonkawa, Okla.
"The Fourth Commandment"
(Universal))
Cut 50 hearts 12x12 inches in size,
and 60, 22x24 inches in size, from
red cardboard. On these stenciled
borders of roses and the title of the
picture and play-date. Through per-
sonal friends planted all of these
hearts on the spare tires of pleasure
cars and delivery trucks, and for a
week previous to the showing getting
a constant ballyhoo. — James P. Ryan,
Palace, Muscatine, la.
"Casey at the Bat"
(Paramount)
Young man was dressed in a base-
ball uniform several sizes too large
and wore his cap similar to the way
Beery wears it in the picture. This
man carried a baseball bat on his
shoulder and a sign on his bat read-
ing "I AM CASEY— See me at the
Rialto." The young man walked the
business streets and mingled where
the -crowds were thickest. — E. P.
Briggs, Publix Rialto, Colorado
Springs, Colo.
"The Collegians"
(Universal)
Took a full page in the "Tonkawa
News" to announce that with a local
jewelry store and the Hart Schaffner
& Marx dealers, were seeking to de-
termine the most popular athlete in
the three Tonkawa schools. Theater
gave a silver loving cup, the jeweler
a watch and the haberdasher, a $35
suit of clothes to the winning ath-
lete.
To make sure that the contest was
well taken care of in "The News"
one of the judges was a member of
the staff and the other two were
faculty men from the schools. The
jewelry store displayed the silver lov-
"McFadden's Flats"
(First Nat'l)
Four hundred bricks were distrib-
uted between 11.30 and midnight
Tuesday before opening and placed
in the doorways of stores, office
buildings; on the porches of college
sorority and fraternity houses; and
on street corners. The bricks were
furnished gratis by a local brick yard
concern, and each was labeled with
announcements about the picture,
stars, name of theater, and play-
dates. During noon hour on the open-
ing day a parade of three brick trucks
and a Packard sedan traveled all the
main thoroughfares — with whistles
and horns going full blast. Of
course, the trucks carried signs on
both sides advertising the theater and
showing. — W. S. Perutz, Publix Lin-
coln, Lincoln, Neb.
M.P.T.O. Plans Or-
ganization Campaign
(.Continued from Page \)
any division himself and successfully
carry on.
He discussed extended use of pres-
entations and light vaudeville in pic-
ture theaters and said he believed
it would b6 better to concentrate on
pictures, properly exploiting and ad-
vertising them as the public liked a
well-presented picture better than
side issues.
Woodhull was accompanied to
Havre de Grace by Chairman A.
Julian Brylawski of the national
board of directors and President
Charles Picquet of the North Caro-
hna unit, both of whom made ad-
dresses.
The meeting here was one of the
most successful ever held by the state
unit. Officers of tiie organization are:
Herman A. Blum, president; Wm. M.
Whitehurt, vice president; Frank A.
Hornig, treasurer; Louis Rome,
counsel; board of directors, Frank
H. Durkee, Walter D. Pacy, Harry
Cluster, Samuel Back, Louis Gar-
man, J. W. Bauers, Phillip Miller.
Business manager is Wm. E. Stumpf,
And Thafs That
By PHIL M. DALY
I
r^RED RATH of the Paramount
■■■ advertising department, has com
pleted negotiations for sale of hi?
play "Beautiful But Dumb," to A.
H. Woods.
There's no stopping the go-getting
feller, Truman Talley, who's been
showing some real stuff with Fox
News. His latest wrinkle is the in-
troduction of Technicolor into the
current issue.
"U" Buys the Charlatan"
"The Charlatan," mystery play of
several season's ago has been pur-
chased by Universal and will be made
into a Jewel for the 1928-29 sea-
son. Conrad Veidt probably will star
and Paul Leni direct.
"The Magician"
(M-G-M)
Special hand-lettered one-sheet
cards were placed in lobby with stills
of stars worked into cards. A 24-
foot banner was placed in front of
theater with small banner placed in
front of marquee. Hand-lettered
half-sheets were placed in hotels and
drug stores. Arrangements were
made with drug stores to letter back
bars with special design and small
scenic effects. — H. A. Williams, Pal-
ace, Lawton, Okla.
W. Va. House to be Rebuilt
Toronto, O. — Rebuilding of the
Rex, gutted by a |25,000 fire is
planned by George Manos.
For the second time, Tracy Ma-
thewson, Fox News cameraman in
the Southeast, has been chosen of-
ficial photographer of the Prince of
Wales' forthcoming visit to Canada.
Alan Hale is a prolific worker.
His contract with De Mille calls for
him to act, direct, write and do
comedy construction and other po-
tential duties.
Evans Buys Lonaconing Houses
Lonaconing, Md. — Benjamin H.
Evans now is sole owner of the San-
toy and Opera House.
$1,000 Fire at Denver
Denver — Spontaneous combustion
is believed to be cause of the $1,000
fire which damaged the Broadway.
Bishop in Personal Charge
Denver- — M. Bishop of Bishop-Cass
Theaters, has succeeded A. G. Tal-
bot as manager of the Colorado.
•.••.•«•••.•«•• •*
ANSWERS
{The Film Daily
Question Box)
1. Feb. 24, 1906 with Whitefront
(a store show), Chicago.
2. J. A. Carrier
3. Constance Talmadge.
4. 1912.
5. Producer-distributor theater
operation.
New Owners at Muskegon
Muskegon, Mich. — Warner &
Wood are new owners of the Rivoli,
purchased from Herly M. Derr.
Improving Muskegon House
Muskegon, Mich. — Improvements
at the Rialto will involve an expendi-
ture of $25,000.
Combination Policy at Detroit
Detroit — Feature pictures will be
added next season at the Temple.
Keith house. Three shows a day will
be the policy.
Lou Christ at Detroit
Detroit — Louis P. Christ, former
manager of the Pantages, Minneap-
olis, has been named manager of the
C. H. Miles here, succeeding Ben
Bodec.
"Should Have Joined Long
Ago," John Emerson Says
John Emerson, president of Actors'
Equity, has just returned from a
trip to Europe. Efforts to reach him
for a statement j'esterday were un-
availing, although newspapers quoted
him. as saying in connecting on
screen players' move in joining
Equity:
"They should have joined us long
before this."
Preston, Ida., Remodeling Starts
Preston, Ida. — Remodeling of the
Isis is under way.
1,400 Seat House For Bogota
William Borea, 234 W. 28th St. is
building a 1,400 seat theater at Bo-
gota, N. J. The building will con-
tain a stage while the building being
erected in conjunction with the house
will have stores, offices and apart-
ments. The Heller Construction Co.,
Newark, is the contractor. Queen
Ann Theater, Inc., will operate.
"Hands Off" Policy by
Equity is Forecast
(Continued from Page 1)
the time will come when studio play-
ers will welcome the protection which
Equity affords them.
Equity will not do "any more
pleading," according to Dulzell who
feels_ such a course is beneath the
dignity of the organization. Equity
occupies a formidable position and
has plenty of money to meet its
needs, and does not need the players
half as much as they need the asso-
ciation, he asserted.
As many players apparently are
not ready to come into the Equity
and obtain Equity conditions at the
studios, the association feels it should
let them alone, according to Dul-
zell.
Despite the present situation,
Equity, as always, stands ready to
aid the actor, whether he be of stage
or screen, Dulzell pointed out. "Our
organization was formed to organ-
ize the acting profession and we
stand ready always to carry out that
purpose," he stated.
im
Universal snorts are super snorts/
i<i
t
n
There fs no better enter-
tainment than a college
story when it is well done
and *«rHE POOR Nur**
is surely that.
—New York Amer
I
1 4% "*
fSNILE BROTHER SNIiE" a
natural screened tonight Westlake
Theatre tough preview audience
picture applauded real belly laughs
and great comments.
— N. H. Brower
R
Previewed ''THE STOLEN BRIDE**
featuring BILLY DOVE stop looks
like a million dollar production one
of outstanding productions of the
season.
—Jed Buell, West Coast Theatres
Q
flRST NATIONAL'S ^
SHOWNAN'S GROUP
lii€ Miidiistiys caly Bisiirati^e
Aember f Motion Picture Producers md Distributors of America Inc^Wlll H.Hays JWauicnt
Happy we chose "PRINCE OF HEAD-
WAITERS** with LEWIS STONE for
world's premier showing as opening
attraction of our New Indiana Theatre.
Everybody heartily acclaimed it as
Stone's best picture. If this is first of
New Showman's Group will gladly look
for following productions. Regards.
— Robert Lieber
mim:t
:^€> NEWSPAPER
\>f FILHDOM
VOL. XLl No. 19
amdweeklv ||
RKWSSBBfilhpigest ||
Sunday, July 24, 1927
Price 25 Cents
isheMf,
Get Aboard Carl Laemmle^s Money Wagon!
Grab Reginald Denny's ''BIG FOUR'' Now!
"Ask Me Another" "Out All Night"
"Good Morning Judge" "Watch My Speed!"
^uper Comedies With Such Directors as
Fred Neivrneyer and William Seiter
Sittin£oiiTop//!^Woild'/^j^lIniveisaV
Equipment
No theater can afford poor and
rundown equipment. You
must have the best if your
house is to prosper. You can
keep abreast of developments
and at all times know the best
the market affords through
"Theater Equipment and
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Time is Money
' I 'HE film business represents a world-wide activity whose dosely-
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Film activities everywhere affect your business. That is why you
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There's box office tonic cram-
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Tmi
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new
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•V
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Featured in "Chicago," "The
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PATH E- DE M ILLE
PROGRAM, 1927-1928
fr — ■
es
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P^rforZ^'^gt,
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sensations o£lQ 27 - a
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iTHES!
AHDWEEKLY
FILM DIGEST
^mmp
VOL. XL! No. 19
Sunday, July 24, 1927
Establishtd 1918
JOHN W. AUCOATE, Publisher
INDEX
PAGE
Tllli COMEBACK. An Editorial by Ma:iiiiC B. Kami 3
FIXANCIAI. 4
FOKEIGS MARKETS, by James P. Cunningham 5
HOLLYWOOD HAPPENINCS, by Harvey E. Causman f,
IX EASTERN STUDIOS. -A LITTLE FROM LOTS," by Ralph IVilk 7
RHl'lEWS OF THE NEWEST FEATURES, by Lilian W . Brcnnan 8
DEVELOPMENTS IN PRESENTATIONS, by Charles F. Hynts 9
EXPLOITOGRAMS. compiled by Jack Harrmver 10
THEATER EQUIPMENT AND MANAGEMENT, by Michael L. Simmons.. 11
THE WEEKS HEADLINES 12
REVIEWS
CAI.LAIl.tXS .IND MURI'lIVS 8
I HE GIXr.HAM GIRL 8
.( HERO ON HORSEBACK... 8
THE PRINCE OF HEAD-
WAITERS 8
ROLLED STOCKINGS 8
THE SATIN WOMAN 8
SINGED 8
THE WINNING OAR 8
SHORT SUBJECTS 9
A Mine of
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iTHE
7AeHl¥S?kPilt
^yplLMDOM
ANDWEEKLY
FILM DIGEST
lOL. XLI No. 19
Sunday, July 24, 1927
Price 25 Cents
(=
1. S. fllMS POISONING ACTORS SEE PRODUCER Only British Producers Can
[UROPE, POPE CHARGES POSITION, NAGEl SAYSJ Make Quota Films Under Bill
atican Organ Warns Eu-
rope Against Views
Charged in Pictures
jRome — American iilnis arc attack-
t| as "ietlial poison," with which the
i)rld is being dosed in an article
ij "The Osservatore Romano," of-
Wal organ ot the Vatican. These
ibtures it is stated, are "degrading
t; masses in their efforts to please
iitn."
rVVatcli out for these so-called
eiicational films by which America
Ipsunies not only to amuse, but to
i: truct us," says the editorial. "Am-
eca is a very great country whose
^contested dollar superiority has
ri.de it think it possesses also
siritual superiority. Certain Am-
CiCan tendencies, furnished with ex-
citional gifts of practicality, which
ciisider force as a philosophy and
It aphorisms of Henry Ford as
cticisms of pure reason, can he
aiptable to certain too modern
nntalities, but for our part we find
t^ni very defective.
^Americans have built monstrous
hiiscs of fifty or more stories which
S'jape the skies, but when Ameri-
was yet unknown we built our
hedrals. This old Europe, whose
-•ill is niadc of the glorious remains
ten civilizations, cannot easily re-
(.Continued on Page 4)
hllas Program Not Yet
Set, Pres. of Firm Says
^an Francisco — R. A. I'eabody
sues that the program to i)e pro-
ded for the coming year by Pallas
rotoplays, will not be announced
P.uling return of Oscar A. Price
fian New York. The firm is to pro-
d:c at the Max Craf studio at San
V.teo.
' Stanley Re-elects
Philadelphia — All officers
of the Stanley Co. of Ameri-
:ca were re-elected at a meet-
ing of directors in Philadel-
phia Friday. They are: John
,J. McGuirk, president; Abe
Sablosky and A. R. Boyd, vice
presidents; Irving D. Ross-
heim, treasurer and Morris
Wolf, secretary.
Player Co-operation in
Economy Move Pledged
by Leader
Los Angeles — Players appreciate
what producers are trying to accom-
plish in reducing production costs
and are eager to co-operate "to any
extent," .says a statement issued by
Conrad Nagel, chairman of the ac-
tors' branch of the Academy of M.
P. -Arts and Sciences.
"It is the aim of the academy to
bring about a feeling of mutual trust
and confidence between all branches."
says the statement. "We are one big
family and what affects one affects
all
"1 feel that a great part of the pub-
lic is watching the activities of this
acadenix with nnuh interest. The
academy is making progress in solv-
ing the prol)leni that in \ari(ni-
phases has kept the world in turmoil
from the begiTining 'if time, the an-
tagonism between caiiital and labor
In motion pictures more than any
other can capital and labor join hand-
(Continued on Page 12)
"Wings" Premier Aug. 8
Premiere of "Wings," which was
-cheduled for Aug. 1 at the Criterion,
has been postponed until Aug. 8. it
was announced yesterday by Albert
Gray, head of the Paramount road-
show department.
Tax Relief Urged
Rapid City, S. D.— Reduc-
tion of $300,000,000 can be
made in taxation this year, in
the opinion of Sen. Smoot,
chairman of the Senate finance
committee. He believes the re-
ductions should apply to ad-
mission and corporation taxes.
Admission levies should be
eliminated and the corporation
tax cut to 12 per cent, he be-
lieves. The senator is advo-
cating a special session of Con-
gress in November.
Eastman Denies Financial
Structure to be Changed
Rochester. X. V. — Denial that
Eastman Kodak contemplates any
change of its financial structure to
give valuable rights to stockholders
based upon consolidation of its
Kuropean and other foreign com-
panies, is made by George l'"astman,
chairman of the board.
"The company is not contemplat-
ing any such action and the report is
entirely with(nit foundation," Mr.
Eastman said. "That report was
denied by me explicitly a week or
ten days ago, and there ha.^ been no
change in the situation since."
The Comeback
MR. DEMPSEY did it! The Knockout at the Yankee .Sta-
dium that sent Jack Sharkey into the land of plea.sant
dreams showed that Dempsey had the stufif. He staged
a comeback and earned for himself the respect and admiration
of the sporting ptiblic.
Tt may be a preachment, but in what the Manas.sa Mauler
has accoinplished we see a lesson which many in this industry
might follow. An individtial can alwavs rise above a situation
to fight.
We know the inside story of how several important stars in
Hollywood re-made the grade after they had slipped well down
the path to box-office oblivion. What they accomplished, like
{Continued on Page 4)
Measure Passes Committee
and Expected to Become
Law in November
fl.v ERNEST W. FREDMAS
Editor "The Film Renter"
Eondon — Only British pro-
ducers will be allowed to make
(luota pictures, under terms of
the rexised bill for establish-
ment of a quota system which
has just emerged from commit-
tee. 'i"he measure, whose pur-
pose is to rehabilitate the Brit-
ish industry, is expected to be-
come law in Noveinber.
The (|U(Jta starts with a requi-
site of 7j/. per cent for distribu-
tors, obtaining a maximum of
20 per cent in the 12 year per-
iod in which it is to be opera-
tive. Under terms modified for
exhibitors, their quota is re-
duced to five per cent at the in-
ceiition. increasing to a ma.xi-
niuni of 20 per cent.
Detain of the quota syntem and
how it (ir.-rcases itaelf year by year
will be foinid imder "Foreign Mar-
kets," paye .5, thin issue.
Row Over Blows Proves
Boon to Fight Films
Interest in iiictures of the Demp-
sey-Sharkey fight, filmed by Goodarl.
today, has increased as a result of
the controversy raging over wheth-
er Sharkey was struck a foul blow
Films yesterday were being shown
in a number of cities throughout the
state, with the difference of opinion
over the alleged foul blows proving
a strong draw for box offices.
(ioodart filmed the final round in
slow motion, and offers a detailed
account of the final round and knock-
out. N. Sonenshine is head of Good-
art.
Mai St. Clair Renews
Hollywood — Malcolm St. tilair has
signed a new year's contract with.
Paramotmt. He now is making "Red
Hair." Other contracts renewed for
one year are Jules Furthman. writ-
ter and I'red Datig, casting direc-
tor.
THE
i^E^
DAILV
Sunday, July 24, 1927
AND WEEKLY
FILM DIGEST
wWMfcY"
M XLI No.19 Sunday, July 24, 1927 Price 25 Cants
lOHN W. ALICOATE
Publisher
Published daily except Saturday and holidays
at 1650 Broadway. New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher : Maurice D, Kann, Vice-President
and Editor; Donald M. Mersereau, Treas-
urer, Business and Advertising Manager;
Ralph Wilk, Traveling Representative, En-
tered as second class matter May 21 1918,
at the post-ofBce at New York, N. Y.
■nder the act of March 3, 1879. Terms
(Postage free) United States, outside of
Greater New York, $10.00 one year; 6
months, SS.OO; 3 months, $3.00. Foreign,
$15.00 Subscribers should remit with order.
Address all communications to THE FILM
DAILY, 1650 Broadway, New York, N. Y.
Phone Circle 4736-4737-4738-4739. Cable ad
dress: Filmday, New York. Hollywood,
California — Harvey E. Gausraan, Ambassa-
dor Hotel: 'Phone, Drexel 7000 and Wash
ington 9794, London — Ernest W. Fredman,
The Film Renter, 58, Great Marlborough St.,
London, W. I., Paris — La Cinematographic
Francaise, 5, Rue Saulnier.
Just a handful of sales marked the ac-
tivities among film issues, and these suffered
breaks in price, without exception. Para-
mount, common, was the outstanding selling
stock, 15,500 shares changing hands to a
drop of Syi points. Eastman lost 214 on
a sale of 1,100 shares, and Fox Film dropped
a point on turn-over of 1,700.
Quotations
High Low
*Am. Seat. Vtc
*Am. Seat. Pfd
*Balaban & Katz
*Bal. & Katz Vtc
Eastman Kodak ..169J4
*FiIm Inspect
♦First Nat'l. Pfd
Fox Film "A". .. 58
*Fox Theaters "A"
Intem'l Project
Loew's, Inc 51%
»Metro-Gold. Pfd
♦M. P. Cap Corp
Pathe Exch. "A". 8
Paramount 97
Paramount, Pfd
tParamount B'way.lOO
ttRoxy "A" 3214
ttRoxy Units ... 37
ttRoxy Common .. 11}4
Skouras Bros 39
**Stan. Co. of Am. 6754
Trans-Lux Screen . 4-5^
*Univ. Pict. Pfd
Universal Pictures 30
Warner Pictures . 14^4
Warner Pict. "A". 22^
168
57
5154
8
9m
31/2
35
1054
39
66J4
30
21
Close
47
46
6354
73'A
168
100
5754
155^
10
51'4
25 54
Sale*
1,100
1,700
700
8 300
9454 15,500
11754 ••••
9954 34
39
6614
45/g
100
30
1454
21
400
'266
300
3,400
' Last Prices Quoted t Bond Market
Philadelphia Market tt Bid and Ask
When you think of
INSURANCE
you are thinking of
S T E B B I N S
Specialists in Motion Picture
and Theatrical insurance for
th» past twenty years
Arthur W. Stebbins & Co., Inc.
1540 Broadway N. Y. C.
Bryant 3040
The Comeback
(.Continued from Page 3)
Dempsey's feat, can be duplicated as often as the determination
to fight asserts itself.
The Final Decision
The court of last appeal in the world of sports these days is
the motion picture. A few weeks ago, slow motion films were
brought into play to determine the winner of a turf classic.
After the scenes were projected, the decision was changed. In
California, cameras are now being used on the winning line of
swimming races.
Yesterday, New York sport writers gathered to view the
Dempsey-Sharkey fight pictures. The purpose was to determine
the justice of the claim that Dempsey had fouled Sharkey. It
was amazing, the degree of interest displayed. The pictures were
worth it, for they were expertly done. The slow motion footage
of the final round, shot by L. G. Phelps, precipitated a verbal
tussle ofino mean proportions. If it had lasted long enoup-h, nobodv
knows what would have happened.
Here's an entirely new use for pictures and one that might
some day mean dollars and cents. For if sport fans continue
to turn to the camera in order to settle the outcome of their
outdoor classics, you can bet they'll soon be sold on motion pic-
tures as straight entertainment.
KANN
Schulberg Back
Hollywood — B. P. Schulberg, as-
sociate Paramount producer, has re-
turned from a vacation in Japan.
Milwaukee Raises $44,514 for Flood
Milwaukee — The Film Board re-
ports that theaters of the territory
raised $46,034.59 for the Mississippi
flood sufferers. The approximate
value of film rental contributed was
11,520.
In a monster benefit, $44,514.49
was raised, sponsored by the local
exhibitor unit and the Film Board
of the Milwaukee Auditorium.
Schools gave magnificent co-opera-
tion in making the benefit a success
and the school children sold more
than 80,000 tickets at 50 cents each
for this performance.
Milwaukee Demands Ventilation
Milwaukee — Theater owners are
warned by the health department
that unless adequate ventilation is
provided in some of the theaters,
steps would be taken to have the of-
fending places closed, and the own-
ers brought into court. Dr. John
P. Koehler, health commissioner
said that inspectors in plain clothes
would be sent on tours to the the-
aters. He intends to make a wide
check-up he said.
Madison, Wis., Opening Nov. 1
Madison, Wis. — Work is progress-
ing rapidly on the new Capitol, sec-
ond large amusement house to be
erected in the 200 block on State St.,
and expectations at the present time
are that the theater will open about
Nov. 1. The policy has not yet been
announced.
Lois Moran Starts First
Hollywood — "Publicity Madness,"
Lois Moran's first starring vehicle
under her new Fox Films contract,
has gone into production. Edmund
Lowe plays opposite. Albert Ray is
directing.
Blumenthal Here
I. Blumenthal of Berlin, general
manager for Paramount in Germany
and Central Europe, has arrived in
New York.
Conklin in "Tillie"
Hollywood — Chester Conkin will
be one of the featured comedians in
Al Christie's production "Tillie's
Punctured Romance," to be pro-
duced as a Paramount-Christie spe-
cial.
Prevost Vehicle Selected
Culver City — Marie Prevost is pre-
paring to work on "The Girl in the
Pullman," her next Pathe feature.
Freeport Deal Not Closed
Contrary to report, the Freeport,
Freeport, L. L, has not been taken
over by the A. H. Schwartz chain,
which has been dickering for the
theater. Major Rasmussen is con-
tinuing to operate the Freeport.
U. S. Films Poisoning
Europe, Pope Charges
iContimied from Page .1)
iiounce its past to accept blindly an
improvised civilization beyond thi
sea.
"Thus we consider dangerous for
our civilization the ever spreading
influence of the Hollywood movies.
Knowingly, or not, they are spread-
ing a mortal poison which can cause
us serious consequences. Let u.s
take off the yoke which they are try-
ing to place upon us."
"The movies can become a magni-
ficent medium of education provided
we can draw from our thousand-
year-old civilization the elements
necessary to keep the spiritual lead-
ership which no dollar king will ever
be able to earn.
"Let certain Americans keep their
material leadership. We wish only
to kct'i) our spiritual leadership."
J. M. Anderson Back
John Murra_\' Anderson, ijroducer
of I'nhli.x i)resentations, has returned
from a vacation in Europe.
Epicof Americas Hell
nan
VMUY
Jones Completes "Chain Lightning"
Hollywood — Buck Jones, having
completed "Chain Lightning" for Fox
is preparing for his next Fox vehicle
Diane Ellis is seen opposite Buck in
"Chain Lightning," directed by Lam-
bert Hillver.
BROOKS
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W^ — In Boston
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J. — in London
Also in
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it's the
MOILVWOC D
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L
iunday, July 24. 1927
THE
s^^
DAILV
RAPID STRIDES ARE BEING
MADE IN THE FOREIGN
FIELD. KEEH POSTED
THROUGH "FOREIGN
MARKETS"
Foreign Markets
NEWS FLASHES FROM FILM
CENTERS ALL OVER THE
GLOBE: MELKOUKNK.
LONDON. BERLIN.
PARIS
«v JAMES P. CUNNINGHAM
ma WILL ACT ON
QUOTA BY NTW YEAR
Mis- By the ciul of the yc.ir. action on
I'rench iniola may he expected. l-rancois
ift is leading the auitation in the Cham-
..i Deputies. His i)roposals follow:
The number of foreign film nenativts
imported into France >hall not e.^ceed a
■■'iota fisurc to l>c tixeil liy the (';ibinet
1 two years on the followini; basis:
1. — This iiuota shall e(in:il threeiiuar-
I s of the yearly :iveraj;e number of
ins shown publicly in France during
.'4. I'iiS, and 1926.
J. — Each (oreiRii country shall be al-
lied in the (|Uota a share in propor-
u.n to the number of films imported from
I- ranee during the period mentioned.
'' 'ncet declares the I'nited States sent 444
res til France in l')i(); Kiiroptan coun
. (ih while France herself produced 55.
arjiues. therefore, that unless domestic
iiction is to disappear, protection of any
re cannot be removed. The Government
iitertainiiiK ;i jiroposal to reduce imp(»rt
1^ on negatives which is 2U per cent ad
•cm at present to 15 per cent on the
lal and to five per cent on what is known
■lie minimum tariff. Poncet proposes the
wiuii taxes: 70 per cent riii liie general
. ..i and 25 per cent on the minimum tariff
r positives and 20 per cent for both general
1 minimum tariffs on iie.i;atives.
i;'
iengal Draws on America
for Most of Its Films
'ttJhington Bureau of THE FILM DAILY
Washington — HeiiKal secures most of its
m entertainment from the United States
nsul W. L. Jenkins at Calcutta reports
at the Bengal Board of Censors passed 738
ctures during the year ending March i\,
'27 and that of this number 362 or 53 per
nt came from America. England supplied
■9 or 26 per cent; 61 or nine per cent
ere Indian. France supplied 52 and Ger-
any, 22.
"Ben Hur" in Australia
Sydney — MGM has taken over the Prince
Iward the.-iter here and the Capitol at
cllKjurne for "Ben Hur."
Signs Betty Balfour
London — British International has signed
rtty Balfour to appear in two pictures.
je first will be opposite Svdney Chaplin
"A Little Bit of Fluff" to be released
England by Wardour and elsewhere
roughout the world by MGJI.
Graham Wilcox Sigit Paul
Lqudoii — Graham Wilcox Prod, TiSs— signed
■ed Paul to direct "The Luck of the
avy." from the play by Clifford Mills.
QUOTA LESS SEVERE;
LONDON IS IN ACCORD
By EKAIiST W. hKlAJMAN
Editar "The Film Renter"
London — The British (luola
scheme has been made more moder-
ate. At least, the trade is in accord
on the new terms with which Sir
Philii) Cunlift'e-Lister of Board of
Trade is in sympathy. The K. R. S.,
the C. E. A. representing renters and
exhibitors respectively and the lilm
section of the Federation of British
Industries are in agreement on the
following:
Quota on Renters
Period Per Cent
Year eixling March 31, 1929 7'/.
1930-31 10
1923 IZ'/i
1933 15
1934-35 17^^
1936-37-38-39-40 20
Quota on Exhibitors
Period Per Cent
Vear ending ."^cpt. 30, 1929 5
1930-31 7'A
1932 10
1933 U'A
1934-35 15
1 9301-37-39-39 40 20
To Spend $5,000,000 on
South African Theaters
London — The theater exp.msiun program
of .South African Theaters Ltd. emliraces
$5,000,000. Xew houses are designed for
Johannesburg. Cape Town, Durban, East
London. Port Elizabeth, Pietermaritsburg and
Bloemfontein
T. L. Schlesinger, chairman of the com-
pany, is understood to be en route to Europe
again from Cape Town to secure ideas for
these houses.
Greyhound Racing in Films
London — Widgey R. Newman will produce
a series of six one reelers based on the
greyhound racing.
German Directors Active
London — "Kine. Weekly" reports that 88
German directors have produced 176 fea-
tures this year.
Acquire German Picture
London — "Wlieii Fleet Meets l'"leet," made
in Germany by Manfred Noa has been ac-
quired for England by International Cine-
matograph Corp.
RiCHMOUNT Pictures Inc.
723 Seventh Avenue Nevi^ York City, N. Y,
D, J. MOUNTAN, President
Exclusive foreign representatives for Ray-
art Pictures Corporation and other leading
independent producers and distributors.
Cablt Address: RICHPICSOC, PARIS Cable Address: DEEJAY. LONDON
Cable Address: RICHPIC. N, Y.
Exporting only the Best in Motion Pictures
<Napoleo.,- Hits Record (JfR^ANY SORELY TRIED
BY EXCESSIVE TAXES
Paris — In ten performances. "Napoleon",
ihc CJancc film which MGM has secured foi
.America, grossed 562.009 francs (about $22,-
4.S9) at the Paris Opera, This is a record
figure not only in point of gross but in the
number of shows at the Opera.
A re;il insight into some of the difficulties
which face the French trade is secured from
the following. The State took a toll of
165,240 francs from these performances in
the fiirm of poor tax. This is another record,
British Censor 1,718 Films;
Reject 4; Undecided on 18
London— The British Board of Censors
censored 1.718 pictures totalling 6.238.176 ft.
during 1926. Four pictures were rejected
entirely; a decision on 18 is yet to be m.ade.
Universal exhibition certificates for L384
were granted while 334 carried the "A" cer-
tificate. The list of objections is long. Sev-
enty-seven re;isons for eliminations were
given, ranging from the "materialized figure
of Christ" to "scenes in a lunatic asylum".
French Taxes Increase
IVashiiuiton Bureau of THE FILM DAILY
Washington — George R. Canty, trade com
missioner in Paris, reports the following to
the Department of Commerce:
During April, French entertainment taxes
totaled 9,.S59.00() francs or 5.751,0011 more
than ill the corresponding month in 19-'(i.
Tax receipts for the first four months of the
year amounted to 31,710.000 francs, or an
increase of 7,488,000 francs over the same
period in 1926,
* * *
The Austrian Society for the Advancement
lit Tourist Traffic will produce a film show-
ing the beauties of its country.
* * *
Louta Nouiieberg, has develoi>ed a method
of tciching the piano through the aid of a
slow-motion film. The development has ere
ated a sensation in Parisian musical circles.
Prominent musicians' hands have been pho-
tographed to illustrate various theories.
Tate Making Comedies
London — Harry Tate has signed a contract
with the International Cinematograph Corp.
Ltd.. to make a series of feature comedies.
The series will be based on Tate's sketches.
including "Motoring" "Fishing", "Golfing".
"I'lying", "In His Oflice" and "Peacehaven",
T. Hayes Hunter in England
London — (Gainsborough Pictures have en
gaged T. Hayes Hunter to direct "One of
the Best" which will lie maile at the Islington
studios.
Converting Palace to Theater
\'ieiin:i— -The Hofburg ])al:ice. former resi-
dence of the Australian Imperial family, is
reported being changed into a picture theater.
London -An analysis rii Gci riKiu conditions
prepared for "The Daily Film Renter" re-
veals that the Government collects in taxes
almost as much as the entire industry can
spend in production per year. The produc-
tion budget is estimated at 18.000,000 marks.
Taxes last year totaled 14.000.000 marks.
German theaters took in at the box-offirc
about 240,000,000 marks in 1926. Of this
amount, about 30 per cent or '75,000,000
marks were paid out in rentals. This survey
also brought to light the fact that the "kon-
tingeiit" system of "one for one" adopted as
a home protective measure tor the home In-
dustry has failed to cover the short subject
situation with the result that pro<Juction in
this field has fallen off lamentably. Of the
353 short subjects released in Ciermany in
1926, America supplied 340. AI»out 50 per
cent of the features on exhibition in Ger-
many are of foreign origin.
Poland Places Ban on
Three German Companies
Hirliii hollowing the rcporied exhibition
III (ierm.iny of anti-Polish films, it is under-
stood from Warsaw that the Poland has placed
a ban on all films made by National. Elko and
Deulig. Since (icrmaiiy supplies about ten
per cent of films shown in Poland, it is be-
lieved thi»_ edict will mean practical elimina-
tion of German pictures from the Polish
market.
"Ben-Hur" Breaks London Record
London — Surpassing the number of per-
formances given by any play now running
here, "Ben-Hur" has scored a victory over the
legitimate theater with 500 performances. It
is now in its 35th week at the Tivoli.
De Forest Makes Fight Film
London — The Walkcr-Milligan fight was
filmed by De Forest Phonofilm. and the com-
pany has furnished it to all theaters which
liave the installation without additional charge.
Paramount in Tokio
Tokio — The Hogakuza, a presentation the-
ater controlled by Paramount, has opened.
To Produce in Spain
Paris — It is understood here that M. de
Miguel, a leading distributor in Spain, in-
tends entering production and that he will
shortly visit Hollywood to study studio meth-
ods. Headquarters will be maintained in
Barcelona.
New Edinburgh Company
Edinburgh — The Forres Picture House has
been registered here with a capital of $35,000.
The company's office is at 103 High St. Work
on the new building in Gumming St. will be
finished in November,
Capital Production Exporting Co.
729 7th Ave.. Ino Cable Address
New York City *■■*.. Pizorfilms
WILLIAM M. PIZOR, President
announces
The smashing new sensational 10 episode serial
^^The Mansion of Mystery^^
WILLIAM BARRYMORE
»up|iortc(l hy an oul»ttancKn^ cast
Expo7'ting ** Productions of Merit" mily
HOLLYWOOD
HAPPENINGS
oypiLMDOM
ANDWEEKLY
FILM DIGEST
By
Harvey E. Qausman
>
Rabach to Direct Gilda
Samuel Goldwyn has engaged Alfred Ra-
bach to direct "The Devil Dancer," starring
Gilda Gray. Rabach has just finished di-
recting "The Coward" for F B O.
Betty Bronson in "Open Range"
Betty Bronson is to play the lead opposite
Lane Chandler in the Paramount western,
"Open Range "
Gelsey Promoted
Erwin S. Gelsey, for the past two years
Walter Wanger's secretary, has been pro-
moted as assistant to Wanger on production
work.
Stroheim Cutting "Wedding March"
Erich von Stroheim has moved over to
the Paramount studio in Hollywood to com-
plete the cutting of his latest production,
"The Wedding March."
Dix on Vacation
Richard Dix is on a two weeks' fishing
trip after completing his latest picture,
"Shanghai Bound."
Jerome Storm for "Ladies of Ease"
I. E. Chadwick, president of Chadwick
Pictures, who has been supervising produc-
tion activities in Hollywood since March,
has engaged Jerome Storm to direct "Ladies
of East," third of a series of four starring
Pauline Garon.
Alice Lake with Leatrice Joy
Following an extended vaudeville tour,
Alice Lake will play a featured role in the
Pathe feature, "The Angel of Broadway,"
in which she is supporting Leatrice Joy. The
picture, now in production at the De Mille
studio, is being directed by Lois Weber from
the scenario by Lenore J. Coffee. Other
roles are being played by Victor Varconi,
May Robson, Ivan Lehedoff and Jane Keck-
ley.
Cline Returns to Sennett
Eddie Cline has returned to the Sennett
studios to direct the first of the news series
of "Girl Comedies," featuring the bathing
beauties. Daphne Pollard and Dot Farley
are the featured members of the cast.
"'98" Scenes Arrive
Shots made in Alaska and the Yukon for
'98" have
M-G-M's special, "The Trail of
begun to arrive at the studio.
McCoy for Frontier Story
Tim McCoy's next vehicle is to be an
Indian frontier story in which large num-
bers of calvary will be used.
The Life of Los Angeles
Centers at the
Ambassador 's
Famous
Cocoanut Grove
<^»
Special Nights Tues. and Sat.
College Night Every Friday
The Way of the Child Stars
ARE the child stars coming into their own again? Originally, the
big stampede for starlet honors was started by Jackie Coogan,
when fate dropped him under the wing of Charlie Chaplin, and
fame and fortune furnished the wings for his rise.
Immediately after, every studio took on the aspect of a kinder-
garten. Now that Jackie has grown into the short hair and long
pants stage, and Baby Peggy has the vaudeville urge, the demand
for a successor is rife.
As the field of hopefuls looms up, we have tiny Mary Ann Jack-
son on the Sennett lot, with loads of youthful "IT"; FOB has
sanguine hopes for the development of Frankie Darro and Buzz
Barton; King Vidor has an "acelet" in the hole with Freddie Fred-
erick, soon to be seen in "The Crowd," and not the least of those in
the running is Junior Coughlan, whom Cecil de Mille is featuring in
"Harp in Hock." It is an interesting speculation to predict which
one of these young hopefuls will make the grade with the distinc-
tion of a Jackie. Of covu-se, such "potential" child stars as "Snook-
ums" of Universal, and "Big Boy" of Educational, have excellent
futures when they graduate into short pants.
Beauty Winners to Get Tests
The first twelve winners of the .Southern
California Beauty Contest, recently conduct-
ed at Venice, are to be given screen tests
at M-G-M. Casting director Clifford Rob-
ertson believes there is plenty of i)otential
material in the group.
Hubbard Writing Continuity
Lucien Hubbard, who supervised the pro-
duction of "Wings," is writing the continuity
of "The Legion of the Condemned," John
Monk Saunders' latest story. It will be
produced late in fall. Gary Cooper is being
considered for the leading role by Para-
mount.
Alyson Shaffer to Do Scenarios
Alyson .Shaffer, who started with Para-
mount as a script clerk, and later, film cut-
ter, has been promoted to scenario writer.
On her first assignment Miss Shaffer will
collaborate with Hope Loring. The story
is being prepared with a possibility of star-
ring George Bancroft.
Marion Davies Back
With preparations well under way at ^^-
G-M for early production of "The Fair Co-
Ed." Marion Davies has arrived back at
Culver City. Byron Morgan and director
Sam W6od, who are working on this (George
Ade musical comedy have completed the
story.
"The Enemy" Started
An import M-G-M production got un'ler
w^ay last week when first scenes of Lillian
Gish's new vehicle, "The Enemy." were
made with Fred Niblo at megaphone. The
picture is an adaptation of Channing Pol-
lack's stage play. Ralph Forbes has the
leading masculine role, opposite Miss Gish.
Others are Frank Currier, George Fawcett.
Ralph Emerson, Fritzi Ridgway. Captain
John Peters and Karl Dane.
Ten Films Under Wav at M-G-M
With the launching of "Tea for Three"
and "Buttons," M-G-M now has ten pic-
tures under way for next season's release.
Some of the others are "The Crowd," "The
Trail of '98," "Mockery," "Love." "After
Midnight" and "The Wind."
Alec Francis Signed
Al Rockett, general manager of West
Coast production for First National an-
nounces that Alec R. Francis is the first
player to be signed to appear in "The Shep-
herd of the Hills." Al Rogell is to direct.
Fazenda to Support Rogers
Louise Fazenda will be Will Rogers' lead-
ing woman in "A Texas Steer," and Ann
Rork will have the prize role of Bossy,
daughter of the Texas cattleman. The rest
of the cast will be selected in about a week.
Richard Wallace will direct.
Marie Walcamp Comes Back
Making her first screen appearance in sev-
en years, Marie Walcamp is now at work at
F B O in an important role in the Laura
Jean Libbey story, "In a Moment of Temp-
tation."
To Feature Two Dogs
"Static" and "Fade-Out," two terriers, will
be featured in a number of one-reel sub-
jects in the Robert C. Bruce "Outdoor
Sketches" series.
Marie Prevost Assigned for Lead
Afarie Prevost has started preparation for
"The Girl in the Pullman," her next ve-
hicle. Earle C. Kenton will direct. Fred
Stanley is preparing the scenario and F.
McGrew Willis will supervise production.
Strong Cast for "Shootin' Irons"
Jack Luden's first \'ehicle for Paramouiit
will have the following cast to support him:
Sally Blaine. Fred Kohler, Guy Oliver,
Richard Carlyle, Loyal Underwood and Scot-
ty McGee.
Select Tom Moore as Lead
.\fter an absence of a year, Tom Moore
is renewing old friendships at the De Mille
studio, where he is to play the male lead m
Pathe's "The Wise Wife," starring Phyllis
Ha\'er, under the direction of E. Mason
Hopper. Moore will head a cast which in-
cludes .lacqueline Logan. Joseph Striker and
Fred Walton.. Raymond Cannon adapted
"The Wise Wife" from Arthur Somers
Roche's magazine serial.
George Arliss in Belasco Classic
(leorge Arliss is to play the role of the
minister in "The Darling of the Gods," ac-
cording to report. This -picture is to star
Xornia Talmadge under the direction of Row-
land V Lee. The picture is from David
Bcl.'isco's play.
Eulalie Jensen Replaces Payson
Eulalie Jensen replaces Blanche Payson
in the cast of Esther Ralston's current pic-
ture. "Heaven Help the Working Girl."
Miss Jensen's last appearance was as Val-
entine Lambert in "A Kiss in a Taxi."
Fox and Paramount Tie in Golf
Fox and Paramount shares equal honors in
a golf duel, the feature foursome of which
saw Jesse L. Lasky and his son bowing
to the superior niblicks of Sol Wurtzel and
Jack Ford. Other fatilities were: Charles
and Jules Furthman defeated James Ryan
and Phil Klein. Ford Sterling and Edward
Sutherland defeated Edmund Carewe and Al
Ray. Lynn Buell and Ed Merritt lost to
George Marshall and Dave Butler.
F B O Completes First Eight
F B O has already completed eight of th<
"Greater Attractions" on the 1927-28 sched
ule, these including three westerns, one do(
picture, a complete series of "Beauty Par
lor" comedies, two Mickey McGuires and
two Standard Fat Men comedies. Three
more of the "Greater Attractions" are ir
process of completion. These are, "South
Sea Love" with Patsy Ruth Miller, "Thf
Harvester" which Leo Meehan directed has
ed on Gene Stratton Porter's famous novel
and "In a Moment of Temptation," Laura
Jean Libby Story.
Four Paramount-Christies Ready
The first group of Paramount-Chri.sties
has been completed and prints are expected
to be in the exchanges in about a month. ■
These include a Vernon, Dooley, Adams and I
a Christie featuring Neal Burns The first I
Bobby Vernon is "Short Socks" with Fran-
ces Lee and Eddie Baker.
In "Row, Sailor, Row," Billy Dooley is
supported by Vera Steadman and Buddy,
the dog. "Doctor Quack" will be Jimmie
Adams' first comedy, with Ethel Shannon
and Billy Engle. Robert Kerr directed. A
novelty of a honeymoon couple "pinched in
Paris" is the theme of "French Fried" fea-
turing Neal Burns, with Doris Dawson and
Sid Smith . .
Evelyn Hall in Pickford Film
Evelyn Hall, English player, has been cast
in Mary Pickord's new five-and-ten-cent store
comedy, "My Best Girl." This is her first
picture
Tremont Film
Laboratories
Will Open a
Most Modern and
Up-to-date Laboratory
In HOLLYWOOD
On or About
October 15
Harry Glickman Edward Horn
Pres. Treasurer
"IT CAN BE DONE"
H A R OLD
SHUMATE
Originals— Adaptations
For
Lasky — M. G. M.
Universal — Fox
Management
Edward Small Company
FREELANCING
mtii
iunday, July 24. 1927
THE
-.%^
DAILV
WHATS GOING ON
AND WHO'S WHO
FROM STUDIO STAGES
AROUND NEW YORK
Eastern Studios
A WEEKLY DIGEST
OF SNAPPY ITEMS
COVERING EASTERN
PICTURE PRODUCTION
-
^l^iJ
Negro Comedies
Director Roy Calnek, who has just
^hcd writing and directing three
•urc productions, with all negro
asts, for Colored Players Films, of
jPhiladclphia, will start production
jiext week on a series of 12 two-reel
luvenile comedies for the independ-
ent market.
' A group of six juvenile players,
Icnown as "The Allies." will be feat-
fired along with James Humphrey,
•■jiaracter actor. The working title
[>f the first to go into production is
• Baseball as She Is Played." and
vill be followed with "The Joyrid-
and "Laughing Gas."
The stories are written by Calnek.
\ ho is author of "A Prince of His
i^ace," "Smiling Hate" and "Chil-
Iren of Fate," all of which have been
kroduced as feature subjects, with all
jiegro casts.
The interior scenes will be made at
he Cinecraft Film Studios. 1909 But-
onwood Street, Philadelphia.
Back from Nice
I Monroe Bennett, cameraman o f
jlex Ingram Prod, accompanied by
IVilliam Kelley, an assistant camera-
jian. is in New York from Marseil-
^s, and will shortly go on to Holly-
jk-ood. Bennett has been 14 months
ibroad and completed his contract
ith termination of work on "The
'.arden of Allah."
LeBaron to Coast
William LeBaron. vice-president
I charge of production at FBO, left
iday for Hollywood. He has been
1 New York regarding productions
jr next season.
Ince Taking Exteriors
Ralph Ince will remain in the East
)r three weeks to take exteriors for
Coney Island," which he will di-
et. He will also play the role of
"barker." His wife. Lucile Men-
es, is also in the cast. "Coney Is-
nd" will be released bv FBO.
JOSEPH C. BOYLE
Director
' "BROADWAY NIGHTS'
(Robert T. Kane Prods.)
A Little from *' Lots''
B> RALPH W/LK
JIM JEFFRIES IS doing picture
work on the Coast, while "King"
Solomon and Larry Bellilo are in
"East Side, West Side." Gunboat
Smith, discovered by Richard Dix.
is a fixture in Hollywood, Charles
("Chuck") Reisner, who is now di-
recting Buster Keaton, did profes-
sional boxing in his younger days
while Harry Burns, a publisher, was
a champion bag-puncher.
* * *
Ray Foster is being dubbed
the "Ziegfeld of the Movies."
He is photographing beautiful
girls for short subjects.
* * *
The Fox organization was well
represented at the Dempsey-Shar-
key fight. William Fox, Jack Leo,
John Zanft, Milton Schwartz, Doug-
las Taussig, Allan Dwan, George
O'Brien, Vivian Moses, Dan Doh-
erty and Don Mcllwain watched the
two Jacks trade blows. Estelle Tay-
lor (Mrs. Dempsey) is a former Fox
star.
Howard Dietz, Russell Hol-
man, Bob Welsh, C. F. Chand-
ler, Hy Daab and Bruce Gal-
lup were among the advertis-
ing managers who were in the
fight audience. However, they
were not looking for a "punch"
for their copy.
* * *
Lillian Walker, one of the
early stars, is decorating "The
Mating Season," a new Broad^
way farce.
* * ♦
Clive Brook has the only grass
tennis court in Hollywood. Ronald
Colman, Philip Strange and Bill
LeBaron are regular visitors. Hec-
tor Tn/rnhnll, who is in Europe, has
loaned his court to LeBaron for the
summer.
* * *
Herbert Brenon is probably
the keenest tennis enthusiast
in the industry. Every week-
end finds him playing ,30 or
more sets.
* * *
Edgar Schoenburg, formerly of the
Universal advertising department, is
co-author of "People Don't Do Such
Things." a new play. Edgar also
collaborated on "The Mystery Ship,"
which played on Broadway.
* * *
We were surprised that Reginald
Denny missed the Dempsey -Sharkey
party. He sailed for England on
Wednesday. A pair of boxing gloves
helped send Denny to the top, in pic-
tures. We refer to "The Leather
Pushers" series, directed by Harry
Pollard.
Sonic acting puis people Kj sleep,
but Mrs. Ben Lyon, mother of the
star, took pleasure in rehearsing with
her son, regardless of the hour.
* * ♦
■Tlie greatest character ac-
tress to conic from Ivuroije'" '
was the description of Lya dc
I'utti given by Hal Howe, her
Boswell, at the A. M. I'. .\.
luncheon Thursday.
* * *
Tom Moore, W. C. Ricks, W. W.
Bush and C. A. Sullivan were among
the Washington sportsmen whi
ivatched Dempsey and Sharkey in
action Thursday.
* * *
Speaking of t'lgiits, Hu.uh
'"anicroii sa\s he went to
Hoyle"s Thirty Acres tf) see
Heniiy Leonard fight Rocky
Kansas~-an(l he liasn't got his
seat .\et.
ft * *
* * *
Harry McRae Webster, one
of the pioneer picture direct-
ors, is residing in Paris.
* * *
Pardon a pun, but George
Seitz, the director, provided
some of the sights in Neiv
York last week. They were
"The Great Mail Robbery" at
the Hippodrome and "The
Blood Ship," at the Roxy.
* * *
The Estee studio, on West 125th
Street, is being dismantled and will
be replaced by a store building.
* * *
Lya (Ic Putti rooted for a
Dempsey victory. as did
Cieorge O'Brien and scores of
others in the picture industry.
* * *
Ai'thnr Koher, a press
agent, who is paid for his ar-
ticles, was at the A. M. P. A.
luncheon. He was accom-
panied by Sam Marx, whose
contributions are being ac-
cepted hy "The New Yorker"
at space rates.
* * if
Ollie Marsh. George Barnes and
Ira r'Toe") Morgan are among for-
mer Eastern cameramen who are
drawing excellent salaries on the
Coast.
* * *
Our list of motion picture men
who are or have been members of
st<ite legislative bodies includes Har-
ry Buxbaum, now with Fox; H. A.
Staab. of the Wisconsin legislature,
and Finis Fox. Er-Govemor Mil-
liken is with the Will H. Hays or-
ganization.
Jack Koen, formerly an ex-
hibitor at Salem and Haver-
hill, Mass., was one of the boys
at ttie ringside when Jack
Dempsey and Jack Sharkey
shot fists at each other.
♦ » *
Osgood Perkins is leading
the "life of Riley" in Naples.
He has been the "menace"
in several pictures.
* * *
Charles Dow Clark, who appeared
in sevei-al Thomas Meighan pic-
tures, is HOW in Hollywood. He is
noted for his "hard-boiled" charac-
terizations.
* * *
The Weepah "Luckipick" club is
growing on Broadway. Mrs. Jimmy
Walker, Edna Lcedom, Hilda F"er-
gusoii. Marc Lachnian, Gene O'Brien,
Ray Foster and Joe Flood are among
those wearing the pins, replicas of
the pick that was used in finding the
first gold at Weepah. Nevada.
♦ * *
Bobby Perkins, who has done
some picture ivork. and Tammany
Young have ben signed for a mu-
sical comedy, as yet uniuimed. Tam-
many had a very long engagement
with "Lulu Belle" and is amassing
so much money that he may drop
"gate crashing." This is only a re-
port, of course.
Lyon in German Picture
Ben Lyon is now in Berlin, play-
ing opposite Lya Mara in "Dancing
Vienna," which is being produced by
the Deutsches Film Union.
Lloyd Coming East
Harold Lloyd. Ted Wilde, his di-
rector, and Ann Christy, his new
leading woman, are expected to come
East next month for scenes for the
new Lloyd picture. Walter Lundin
will handle the photography.
Titling Dwan Picture
Katharine Ililliker and H. H.
Caldwell, who edited and titled "7th
Heaven" have gone to work on the
Fox version of "East Side West
Side," which Allan Dwan is finish-
ing at the New York studios.
FRANK ZUCKER
A. S. C.
Cinematographer
'Phones:
Wadsworth 5650
Wisconsin 0610
DAILY
Sunday, July 24, 1927
"The Callahans and the
Murphys"
M-GM Length: 5875 ft.
UPROARIOUS. HAD THE
AUDIENCE IN WHAT SOUND-
ED LIKE NEAR CONVULSIONS
FOR THE GREATER PART OF
THE SIX REELS. LOW COM-
EDY BUT HOW IT GOES
OVER.
Cast. . . .Marie Dressier a scream
with her facial contortions and el-
bow activities. Polly Moran an able
Mrs. Murphy. Sally O'Neil and
Lawrence Gray a delightful romantic
team. Others Frank Currier, Ger-
trude Olmsted, Eddie Gribbon.
Story and Production Comedy.
Impolite comedy seems a mild term
to apply to the events that transpire
in "The Callahans and the Murphys."
It is a typical rough-house brand of
humor that is brewed in this kettle
of Irish stew. The Jewish angle
doesn't enter into the proceedings
this time. Things are kept strictly
of, for and by the Irish and if the
poor folks are presented in a highly
exaggerated, fictionized idea of how
they carry on it probably won't hurt
anyone's feelings. They'll be too
busy laughing over the batthng at-
rocities of the Callahan and Murphy
women. Romance plays a mild part
in the story but there is enough of
it to satisfy.
Direction Geo. Hill ;
good.
Author Kathleen Norris
Scenario Frances Marion
Photography Not credited;
good.
"The Prince of
Headwaiters"
First National Length
EXCELLENT DRAMA IN
FATHER LOVE THEME THAT
REACHES REAL HEIGHTS
IN ITS CLIMAX. VERY WELL
HANDLED AND EQUALLY
WELL ACTED.
Cast.... The best thing Lewis
Stone has done in some time. Role
made to order for him. Lilyan Tash-
man splendid as the blonde gold dig-
ger and John Patrick takes a com-
edy turn as her trailing husband.
Robert Agnew the young innocent
and Ann Rork his cute sweetheart.
Others Priscilla Bonner, E. J. Rat-
cliffe, Lincoln Stedman.
Story and Production. .. .Drama.
For the crowd that enjoys a theme
of the more serious order "The
Prince of Headwaiters" can be high-
ly recommended. For those who pre-
fer pictures of a more frivolous na-
ture the film can still be offered for
it contains a vein of both sides of
life. There is the "wild oats" se-
quence of a young college boy and
the dramatic counterpart in the ef-
fort of an unacknowledged father to
save the boy from a fortune hunting
blonde. Lack of space precludes an
adequate description of the story. It
is well constructed and logical in its
ending although the audience nia>
prefer the old sugar-coated reunion.
Direction John Francis Dillon
Authors .... Viola Brothers Shore-
Garret Fort.
Scenario Jane Murfin
Photography James Van Tress;
very good.
Mrs. Wallace Reid in
"The Satin Woman"
Lu-inas — S. R. Length: 1000 ft.
DISPLAY OF LUXURY WITH
GORGEOUS GOWNS AND
FASHION SHOWS TOPPING
THIS OFF IN FINE STYLE.
PARTICULARLY ATTRACTIVE
FOR WOMEN.
Cast.... Mrs. Reid wears some
striking costumes. Her performance
sincere and convincing. Rockliffe
Fellows good but not provided with
a very fat part. John Miljan a for-
tune hunter and Alice White a flap-
per daughter. Others Laska Win-
ters, Ruth Stonehouse, Gladys Brock-
well, Ethel Wales, Chas. Post.
Story and Production .... Dirama.
Tliere is a very definite type of
audience appeal in "The Satin Wo-
man." The production alone will be
sufficient to thrill some members of
the audience and the story with its
lavish trend will highly interest the
majority. It has been produced on
a lavish scale, the settings, costumes
and general atmosphere all aglow
with shimmer and sparkle. Fashion
shows are in order and there are ex-
travagant boudoirs and hotel suites
for further pictorial thrills. The
theme, while not basically sound,
will impress them througli the sin-
cerity of Mrs. Reid's performance in
the role of a mother who vamped
a gigolo in order to save her daugh-
ter from him.
Direction Walter Lang ,
extravagant.
Author Walter Lang
Scenario Walter Lang;
Photography Ray June ;
good.
Hoot Gibson in
"A Hero on Horseback"
Universal Length: 5551 ft.\
ACTION HUMS ALONG AT
TOP SPEED. STORY PRO-
VIDES HOOT WITH ALL THE ,
RELIABLE HERO STUNTS!
THAT MAKE THE COWBOY
THE DELIGHT OF YOUNG-
STERS, j
Cast. . . .Gibson the easy going sof-
tie who moons around just so long
and then he makes things hop. Eth- '
lyne Clair, Hoot's leading lady and
Edward Davis, the tricky rancher. •
Dan Mason has the comedy role and
Edward Hearn is seen in a minor
part.
Story and Production. .. .Western;
from Peter B. Kyne's "Bread Upon
the Waters." 'Gibson's admirers will
be surprised to find him playing the
part of a bank official as part of his
role in "A Hero on Horseback." But
this is only an incident in the story.
Hoot is still the happy-go-lucky cow-
boy who rides into tough luck at a
gambling table and accepts the assis-
tance of a rancher who means no
good by our Hoot. To make matters
more complicated hero loves the
rancher's daughter. Hoot finally liits
it rich in a mine and after a due
amount of action he exits the hero.
The picture has thrills, good action,
suspense and a comedy sprinkling.
Direction Del Andrews;
good.
Author Peter B. Kyne
Scenario Arthur Statter-
Mary Scully.
Photography ..Edward Neumann;
good.
"Singed"
Fox Length
UPS AND DOWNS OF A
DANCE HALL GIRL DRAMATI-
CALLY WELL HANDLED AND
INTERESTING PARTICULAR-
LY FROM A STANDPOINT OF
GOOD ACTING.
Cast. .. .Blanche Sweet excellent
as the notorious Dolly Wall. War-
ner Baxter first rate as her thankless
pal. Others have little to do. The
cast includes Howard Truesdale, Ida
Darling, Mary McAllister, Claude
King, Edward Davis, Edgar Norton.
Story and Production Drama.
The story of the western dance hall
girl reaches dramatic heights in
"Singed," a theme that builds toward
a fine climax and one that, although
it offers no surprise denouement,
confines itself to being logical and at
the same time directly appealing to
the average audience. They will
want to see Dolly Wall regain the
love of the man she made and who,
since he struck it rich in the oil
fields, has passed up Dolly for a so-
ciety girl. Director John Griffith
Wray has handled the material com-
mendably and arrives at the conclu-
sions without any undue beating
about the bush. It ^s good develop-
ment. The cast is well balanced but
Warner Baxter and Blanche Sweet
are outstanding.
Direction ....John Griffith Wray;
good.
Author. .. .Adela Rogers St. John
Scenario Gertrude Orr
Photography Chas. Clarke;
very good.
"Rolled Stockings"
Paramount Length: 6249 /i.
SLENDER COLLEGE YARN
DOESN'T GIVE JUNIOR STARS
MUCH OF A BREAK. BOAT
RACE CLIMAX FAILS . TO
CLICK.
Cast. . . .James Hall has a way with
women that will please the flappers,
also a million-dollar smile, but he
spoils the good impression by over-
posing. Louise Brooks has a lot of
personality, and gets over effectively
with little to do. Richard Arlen
gives touch of sincerity to artificial
story. Others Nancy Phillips. El
Brendel, David Torrence, Chance
Ward.
Story and Production Typical
college story. Deft directorial hand-
ling and clever bits save the tried and
proved co-ed formula from slumping.
The only original bit is a fight be-
tween two brothers that introduces a
new motive-angle. The stockings
are only rolled in the title. Here is
one college story at last where the
girls and boys act as if they really
did come from nice families and not
a cheap jazz resort. The big scene
of the boat race failed to click. Long
shots of the struggle made it a tame
performance, and it did not build to
a nip-and-tuck climax. The picture
has oodles of youth. Also snap and
brightness. Good light entertain-
ment but will break no records.
Direction. .Richard Rosson; clever
Author Frederica Sagor
Scenario Percy Heath
Photography .Victor Milner;
abovL' ijar.
"The Gingham Girl"
F B 0 Length: 6310 ft.
OLD MUSICAL COMEDY
STUFF SAVED BY GEORGE K.
ARTHUR FROM FALLING
FLAT. HICK SENTIMENT AND
BROADWAY JAZZ.
Cast .... George K. Arthur a fine
comedian with a farce style all his
own. Lois Wilson overshadowed in
a weak part. Betty Francisco builds
up a sketchy bit. Others Charles
Crockett, Hazel Keener, Myrta Bo-
nillas. Jerry Miley, Derelys Perdue,
Jed Prouty, Maude Fulton.
Story and Production. .. .Adapted
from musical comedy of the same
name. The comedy lines of five
years ago are fitted into the modern
Broadway settings. Lacking its
original musical comedy setting, the
director had a tough time making
the footage on the thin .plot. It
mixes small town sentiment, futur-
istic shots, camera angles a la "Va-
riety," Inirlesque, Greenwich Village
and Broadway atmosphere with a
fairy tale ending. George Arthur's
comedy sense is miles ahead of the
uiaterial. He's the vvhole show. His
"smart-aleck characterization is so
good that you forget the absurdities
of the story. Lois Wilson is lost
trying to put over a sincere bit in this
jazz hodge-podge.
Direction .. David Kirkland; tough
assignment well linndled.
Author Daniel Kuscll
Scenario Ewit Adamson
Photography. . George Cronjager;
varied.
George Walsh in
"The Winning Oar"
Excellent — State Rights
Length: 5750 ft.
STARTS OUT AS A COLLEGE
STORY AND SWITCHES TO A
MURDER MYSTERY, WITH A
GOOD ATHLETIC STAR MIS-
CAST IN DINNER CLOTHES.
Cast. . . .The_\- transform George
Walsh from an action star into a dis-
trict attorney trying to do the heavy
emotional stuff, and you can't blame
George for the result. Dorothy Hall
worked intelligently in a far-fetched
story. Others, William Cain, Arthur
Donaldson, Harry Southard, Gladys
Frazin.
Story and Production. .. .Mystery
drama. Looks as if the author started
with the usual college story, ran out
of plot and switched to the heavy-
heavy. He jumps the star from the
campus atmosphere, makes him dis-
trict attorney in four years and then
has him resign to defend his old
sweetheart accused of bumping- off
her villain-hubby. This would have
been all right, for the state rights
boys seem to like this type of film.
But they miscued when they cast ;
George Walsh for the hero. George
can put over action stuff and have
'em cheering, but as a serious young
lawyer trying to emote it was not so
good. We sure felt sorry for another
good player gone wrong. The mur-
der mystery holds good suspense.
Direction Bernard McEveety;
handicapped.
Author Arthur Hoerl
Photography. .Marcel Picard; good
THE
unday. July 24. 1927
■^^
DAILV
i\
Short Subjects
Meet the Folks" — Jimmic Addms
Educational
>'(•»(/ H'((»- Frolic
^ pt of production. . . .2 reel conu-dy
iinmic Adams K^'fs on a visit u>
iiives ill the Kentiick\ niouii-
;>, only to tind hi> dreaiii> oi a
rl rest destroyed a> he gets mixed
I niountam teud. 1 his oid standby
the tilnied melodrama is hiir-
ined with a ioi ol tunny jJiags as
warring tactions try to murder
ii other 111 the hest manner of the
'■iishiners. The comedian's antics
h his Kun furnish the hest laun;hs.
I- of the best situations is where
1 ross-eyed mountaineer initiates
liny l)y shootiiii; a bottle fri>m his
ul. It will please the short com-
\ fans.
"The Horse Trader"
I Universal
i'i^ts, b lyhtm' and Such
j Type of production ... .2 reel comedy
I" red Gilman with his galloping
•teed, flashing fists and captivatiiH'
.mile are pretty much in evidence
here, the usual tracking of criminals
furnishing the opportunity for the
snowing of his talent. In addition,
there is the girl to be won, and in this
case for looks, certainly worth the
price of admission. Despite the fam-
iliarity of material, there is a definite
amount of suspense, romance and hu-
man interest, shrewdiv evolved.
"Sure Cure" — Mermaid
Educational
Sa n it a riti m Sla pstick
;'c of production. . . .2 reel comedy
: t gives Llem Beauchamp a chance
stage his antics in a sanitarium
rre he becomes a "guest." This
trtering makes pretty free use of all
le old gags that have l)een used in
|Ountless t)ther sanitarium c<tmedies.
icluding the colored gent who is
cared almost white. This time it is
trained seal who supplies the shiv-
At that the colored gentleman
iunny. and almost steals the pic-
[ure from the comedian with his an-
ics. The action is fast, and will sup-
ily a good percentage of fun for the
iistoniers.
"River of Suds" — Bruce Scenic
Educational
Good Pictorial
"ype of production .... 1 reel scenic
Some splendid views of the Mer-
ed River in California are present-
d,_ showing the strcayi at its source
triking a falls and developing into
uite a roaring torrent. It is lashed
iito foam by the rocks, and thus is
ransfornied into the "river of suds."
"he concluding half depicts a sunset
1 the Pacific Ocean, showing the
lorizon changes as the sun sinks
lowly out of sight. A picturesque
cenic which with appropriate inusi-
al accompaniment will make a fine
'ffering.
'The Glorious Fourth"' — Roach-
Pathe
I Not the Best
yype oi production. . . .2 r.eel comedy
L Thi.s episode in the lives of "Our
uang"' is concerned chiefly with
,Vhat happens to the community at
,arge when tire crackers get into the
•lands of the rascals, and a dog swal-
jovvs tablets equivalent in effect to
(litro-glycerin. There is much action
f{ a conventional sort, panicky figures
•ushing across the screen to avoid
threatening destruction, one or two
leeble attempts at a gag. and so far
»s real humor is concerned, a good
ileal of ado about nothing. The inci-
lent of a dog retrieving tablets from
•Jis stomach doesn't help matters
jrom a sensory standpoint.
Neiv r heaters
Elmer, X. J. Mayor .S. II. Wright will
<il>eu lii> theater Sept. 1.
.San Francisco — Ackerntan & Harris have
opened the Avenue at San Hrnnu Ave he-
tween Burrows and Bacon Sts. The cost
was $220,000 and seats 1.500.
I'tilton, Mo.- — Barney Dnhinsky of JetTer-
son City has started work on an :$!J0,000
theater which will be ready Xov. 1.
Southwest La (JranRe, Ga. — Charles Jaha-
ley will open his theater at Lincoln and (iar-
field Sts. on Aug. L
Iselin, N. J. — M. Linioli has broken ground
for his theater.
ililford, Mass.-- The State is luider con-
struction on the site of the old Mansion
house.
F. J. Chain Gets Two More
Trenton, Mo. — V. J. Theaters
Corp., which operates ten Kansas
City houses, has acquired the Hub-
bell and Royal here. Herman S.
Gould is managing the two houses.
Accident Fatal to Showman
Reading. Pa.— Albert T. Holt, 55,
Re.\ manager, died from injuries re-
ceived in a street railway accident.
Amputation of his leg was attempted
in a vain effort to save his life.
Repairing Plymouth, Wis., House
Plymouth. Wis. — Mrs. Glyman has
closed the Princess for repairs.
>^
"Any time a
salesman hands you
a line about a side
agreement, make
htm put it in the
contract. If he
doesn't, the deal is
crooked and you
shouldn't be a party
to it. Your exchange
managers are in-
terested in learning
about these side
agreement artists."
Presentations
By CHARLES F. HYNES
How B'way Does It
Capitol
Joli.m .Strauss' overture to "Die Kleder
maus" opened the bill, with the strinKcd
orchestra olTerinn following. William Kobyn
followed with Donizetti's "Cna Furtiva La-
Krirna" from "L'Elisir D'/Vmorc," a lyric
leiiur number. Then came a Tiflfany scenic.
Sylvia Miller and Richard Hale each sanu
a selection, supported by the ensemble. Miss
Hale rendereil "(Jianina Mia" from "The
Firetiy, " and Hale sang "iJanny Decver."
For a tin.il they sang as a duet "Auf Wied-
ersehen." accompanied by the ensemble. Af-
ter the newsreel came "IJingham Gambol,"
an atmospheric tntroduction to the feature,
"The Gingham Girl." In the initial nuni-
lier eight of the ensemble appeared m a
novelty dance routine clad in overalls, and
led by Serge Leslie. Joyce Coles and
Triesault did an eccentric dance styled
"Flirtation." For the finale there were 16
girls on in the gingham dance and they
went through a peppy routine. Stretching
clear across the stage in a single iine. they
formed a pleasing picture.
Roxy
Overture was "Martha," followed by the
"Peer Gynt Suite" with elaborate settings.
The first was "Morning," featuring chorus
and ballet. Lighting brought the scene from
dawn to morning, with the chorus chanting
an 1 the girls dancing. This was followecl
by Doris Xiles in "I'he Dance of Anitra,"
"The Death of Asa," with dim lighting and
a symbolic flame burning which finally died
out as music ceased, "The Hall of the
Mountain King" showing a high rock cave
which has an opening at rear through which
were shown waves dashing high on the
beach. The latter was screened from the
rear. Girls danced to the King's bidding
until they fell e.vhausted. Following the
newsreel there were divertissements with a
Mexican dance done in silhouette and Gam-
barelli in a dance in a setting of an enor-
mous cameo hung between two white Span-
ish shawls. As curtains parted they low-
ered and dancer stepped down, returning to
it at conclusion of dance and being raised
aloft again as curtains closed. F"or the
windup the Roxy gang gave five numbers,
including "Indian Love Call" and "Would
You Care." Commander Byrd spoke on the
Movietone.
Paramount
Built up miniature revue around Gertrude
Lawrence, with features from the "Chariot
Revue." Andre Chariot personally handled
the staging, and this initial attempt at fea-
turing a well known stage attraction seemed
to surprise a lot of the audience but the act
was generously received. Miss Lawrence
took four hits from her repertoire, "Parisian
Pierrot. " "Limehouse Blues," "I Don't
Know" and "Night May Have Its Sad-
ness." Bits from the "Chariot Revue" were
grouped under the title of "Incredible Hap-
pennigs." and these brief talking skits kid-
ding telephone service, the barbershop, etc.,
were done in comedy vein. The orchestra
oi)ened with "Trauraerei," and then furnish-
ed the musical setting for a Fitzpatrick pic-
ture of bits from the life of Schumann, the
composer. This was followed by an F B O
cartoon and the regular organ concert and
the newsreel The entire bill was light
summer entertainment to which the feature
"Rolled Stockings" contributed.
Strand
The main drawing card was the De Mar-
cos dancing team, late of the George White's
"Scandals." They gave an exhibition of
fancy stepping that called for a heavy en-
core. Their Sheik Band made a hit with
a medley of popular airs played on stringed
instruments. The overture was "Mignon,"
followed by the newsreel. The stage act led
off with "The Ladder of Love" with a good
novelty setting of a double ladder across
satge lying flat which was raised aloft as
the soprano and tenor ascended. The ladder
gradually descended as the duet concluded.
Gus Mulcahy came through with a har-
monica novelty featuring some unusual acro-
batic steps. The ballet had their chance
in "The Doll Dance," the set showing a
doll house with a row of trees on each side
These revolved, disclosing a girl in each!
who stepped out for a pretty routine. Betty
Kecs was the principal "doll," and she did
her toe dance atop the doll house. The fea-
ture was "The Poor Nut," the program con-
cluding with a Pathc short, "Odds and
H^nds."
Fresent-0-Grams
Briefly told ideas for presentations
from all parts of the country. We
invite you to send yours.
Novel Dance Presentation
St. Petersburg, Fla. — Manager Chas. H.
Amos of the Publix Florida put on a novel
stage presentation that won a lot of extra
business and new friends.
The idea of the stage show was to pre
sent the progression of dancing down through
the ages and it was advertised as "The Evo
lution of the Dance."
The dance offering was divided into three
different periods: on Monday and Tuesday,
"The Classical Age" was presented; on Wed-
nesday and Thursday, "The Colonial Period,"
and on Friday and Saturday, "Modern and
Character Dances." By dividing it in this
manner, a complete change of program was
made with each change of picture and at the
same time created interest in the patrons that
made them want to come and see the next
unit.
Over 100 girls took part in the dancing
ceremonies during the week. The girls were
from the best families, furnished their own
costumes, and did not receive any salary;
the only cost to the theater being a danciug
teacher's salary and a small production ex-
pense.
Publix Acts at Allen
Cleveland — The Allen will present
Publix presentation numbers start-
ing Aug. 20. Complete changes of
program will be offered on Saturday,
thereafter, instead of on Sunday, as
formerly.
Staadard
VAUDEVILLE
I for Motion Pictftre PresentatioD
The FALLY MARKUS
VAUDEVILLE AGEWCY
Lackavranna 7876
1579 BROADWAY. NEW YORK CITY
ARTHUR SPIZZI
AGENCY, INC.
Booking the Better Picture
Theatres
Attractions and Presentationi
1560 Broadway New York
Bryant 0967-8
AMALGAMATED
VAUDEVILLE AGENCY
Attractions for
Pictiwe Theatres
Standard Vaudeville Acts
1600 Broadway, New York City
Phone Penn. 3580
THE
10
Sunday, July 24, 1927 ' ^
DAILY TIPS WHICH MEAN DOLLARS FOR SHOWMEN
"Children of Divorce"
(Paramount)
Picture of Clara Bow appeared on
one of the pages of theater program
with the following copy, "Design a
hat which in your opinion will be
most becoming to the drawing op-
posite. Use any color you like, and
as many colors as you choose. When
you have completed your design,
write your name and address in the
space below, and mail to Manager
Clara Bow Contest, Care Publix
Florida theater." The first prize was
an $18 hat from the Poinsettia
Shoppe. This store donated the hat
and displayed a group of $18 hats
in one of their windows; also cards
announcing the contest and that the
winner could make her own selec-
tion. Prize and a pair of tickets went
to the second winner, and the next
15 winners received a free ticket. —
Charles H. Amos, Publix Florida,
St. Petersburg, Fla.
"Mr. Wu"
(M-G-M)
Used 24-sheet panel in a teaser
campaign. The original sheets which
were first posted each had a differ-
ent catch word, such as Exotic,
Superb, Stately, Fateful, etc., in ad-
dition to the title. After these had
been posted a week, the remaining
sheets and dates were added with
copy reading, "Fantastic Mr. Wu
stars Lon Chancy — Coming to the
Publix Criterion Saturday, May 14."
All the newspaper ads carried prac-
tically the same copy. — Pat McGee,
Publix Criterion, Oklahoma City,
Okla.
Photo Stunt
Seattle — Through a tie-up
effected between the Fifth Ave.
theater and a local evening
paper, daily passes are award-
ed to the smartly dressed Seattle
women whose photographs are
snapped on the downtown
streets by the local photog-
rapher. Identification of the
original carries with it a pair
of "As You Like It" hose from
a department store. This nov-
elty wUl be continued for sev-
eral weeks and creates con-
siderable interest, the majority
of the feminine population
looking daily for the one and
only photograph to appear.
caps, and T,aur;i La Plantc was sur-
rounded by women's sports clothes. —
Keith's Palace, Columbus, O.
"The Show"
(M-G-M)
Box officf and lobby were deco-
rated with canvas to represent the
background of a show and multi-
colored streamers were hung from
the top of the building to the four
corners of the marquee which pre-
sented a carnival effect. A large cut-
out of Gilbert occupied a space just
above the box office.— C. Clare
Woods, Publix Colorado, Pueblo,
Colo.
And T hat* s That
"Rolled Stockings"
(Paramount)
Novelty ad-kerchief consisted of a
double fold cardboard and sewn to-
gether at the top to hold a small
piece of silk material. When placed
in the outside coat pocket, just the
silk handkerchief is shown. The siiks
were in many different colors and
shades as well as plain and varied
designs. Two thousand were distiib-
uted. The double-fold cardboard per-
mitted plenty of space for adveitis-
ing. The theater used oae side to ex-
cellent advantage and a cleaning es-
tablishment, which defrayed half the
expense, advertised on the other side.
Two thousand cut-out heralds also
got a house-to-house distribution.
These heralds purported to show
feminine legs with the stockings
rolled beneath the knee — with a two-
inch strip extending from the knee
bearing copy about the picture, the-
ater and play-dates. This two-inch
strip was rolled and held in place
by a gem clip. — E. R. Rogers, Publix
Tivoli, Chattanooga, Tenn.
down by airplane. The balloon was
traveling at about ten mites an hour
by the time it was discovered missing,
it was a mere speck in the sky. The
aviator caught the balloon over a
town 20 miles from Austin. The
escapade resulted in a story on the
front page in which the title of pic-
ture, name of theater and play dates
were prominently mentioned. De-
tachment of local guardsmen stood
at the entrance at nights with ma-
chine guns mounted. During the day,
a truck hauled a field p't'.c about the
town with a ten-foot banner on top
of the truck announcing the stars,
title of picture, name ')t theater, and
play-dates. Cut-out letters about four
feet high announced the picture with
smaller letters announcing the name
of theater and play-dates. These let-
ters were suspended from a tall
building. — T. W. Erwin, Publix Ma-
jestic, Austin, Tex.
"Rookies"
(M-G-M)
Balloon was borrowed for the pur-
pose of floating a sign from the build-
ing, but the balloon got away from
its moorings and had to be brought
"Sensation Seekers"
(Universal)
Secured 30 windows and in each
placed a portrait of a Universal star.
■There were no names used with the
pictures only numbers, and the object
of the search was to locate and iden-
tify as many stars as possible. "The
Columbus Citizen" publicized the
contest, giving the details of the
search and telling readers that there
would be 4 prizes and 10 pairs of tick-
ets for the best answers. Contestants
were also asked to write a 100-word
essay on "Why I Like This Star,"
selecting one of the players. In many
cases beautiful displays were built
up around the portraits. George
Lewis, star of "The Collegians," used
by a sports store, was surrounded
by fishing tackle, golf bags, tennis
rackets, bathing suits and other arti-
cles dear to the heart of the human
race in the spring. Snookums lent
his presence to a display of baby
things and his glory was enhanced
by newspaper clippings showing his
playing with President Coolidge.
June Marlowe, wearing a bathing
suit, inspired a display of bathing
"Rough House Rosie"
(Paramount)
Served coffee at midnight matinee
through tie-up with sandwich shop.
In addition to furnishing the coffee
the shop carried this announcement
in all their ads for a full week prior
to the showing. All attending the
midnight matinee were given cards
entitling them to the coffee as the
sandwich shop was three blocks
away. A cosmetic window was used
in a drug store announcing the weap-
ons used by Clara Bow to get her
man in "Rough House Rosie." Pho-
tos of Clara Bow were given to pa-
trons at the door to the first 100
attending the matinee and another
100 to the first ones at the evening
performance. — T. W. Erwin, Publix
Majestic, Austin, Tex.
The camera does7i't lie, we are
told, but how about those who view
the pictU7-e? All of which is by way
of observation on the disagreement
as to the alleged foul blows in the
fight, among a group of newspaper-
men who viewed the slow motion
shots of the affair.
Matloch Buys
Pendleton, Ore.— C. G. Matloch
has purchased the interest of his
partner, John F. Greulich in the Alta
and Rivoli.
"Special Delivery"
(Paramount)
Rather than take a chance in put-
ting hangers on door knobs — because
screen doors are used now, had them
put around the neck of milk bot-
tles for 2,000 regular custoniers of
a milk distributmg company the
morning of the first day of showing.
Special invitation was given to postal
employes to see the picture. — Charles
H. Amos, Publix Arcade, Jackson-
ville, Fla.
"Tillie the ToUer"
(M-G-M)
Ten winners of newspaper theater
stenographer's contest were given a
theater party and dinner afterwards
"The Post" gave this little party two
excellent write-ups, always mention-
ing the title of picture, name of tne-
ater and play-dates. On opening
night an attractive stenographer
gave a typewriting demonstration in
the lobby on a Royal typewriter. — •
Frank Woolen, Publix Rialto, Den-
ver, Colo.
"Tin Hats"
(M-G-M)
One week in advance the Ameri-
caji Legion Bugle and Drum Corps,
consisting of 40 pieces, paraded the'
downtown section. They halted at
the more important street corners
and gave a concert. This arrange-
ment was carried out every evening.
The opening night the entire outfit
of the Legion paraded from the front
of theater. The procession was led
by three men, on bicycles, dressed
in regulation uniform with signs on
their backs, reading: "See 'Tin Hats'
at the Olympic, Now Playing." —
Olympic, Altoona, Pa.
■■a
Portland House Reopens
Portland, Ore. — The Liberty has
been reopened after remodeHng.
Horner's New Deals
Hollywood — Robert J. Horner,
producer of the Montana Bill series
of westerns, has closed with Arthur
C. Bromberg and Jack Adams for
distribution of the pictures in 11
southern st£\tes. Si Griever of Chica-
go has secured distribution in Illinois
and Indiana, and Donald Campbell
has acquired foreign rights.
Cocalis Takes Over Ten
Cocalis Amusement Corporation
headed by S. D. Cocalis has ta-
ken over ten houses from the Chris-
edge Theater Corp. They are the
Wakefield, Rossdale, Interboro and
Bronxville, in the Bronx; the Model,
American, Yonkers, Orpheum, Park
Hill and Concord, in Yonkers. An-
other house is declared to be under
construction at Broadway and 231st
Street.
Giles Head Mass. Managers
Boston — George A. Giles, who
manages a string of houses through-
out the state, is new president of the
Allied Theaters Assn., of Massachu-
setts, to succeed the late Robert G.
Larson of Brookline. Thomas Lo-
thian, Boston manager for the Er-
langer interests, is new vice-presi-
dent.
New directors are Edwin W. Ful-
ler of the Shubert, Earl Crabb of
Keith's, A. Somerby of the How-
ard, Jacob Lourie of the New Eng-
land Theater Operators Co., Thomas
Henry of the Gayety, Ralph Ripley
and Victor Morris of Loew's, and
Charles Waldron of Waldron's Ca-
sino.
House Closed at Sheboygan
Sheboygan, Wis.— Matt Shurrer
has closed the Lincoln for a two
month period.
By PHIL M. DALY
W. A. STEFFES, Northwest ex-
"■ hibitor unit head, may have an
mside because of his sobriquet
"Fighting Al." At any rate, "Buck"
came out of the tall timber long
enough to take the wise boys for
plenty on the Dempsey-Sharkey
fight. Al came down for the
slaughter and paid for the trip out of
his takings.
i
I
THE
tnday, July 24, 1927
i IHBmaiHHIIHH
jg^
DAILY
11
Theater Equipment and Management
Hv MICHAEL L. StUMONS
IIG THEATER DEMAND
OR AMERICAN CARPETS
/iltons, Axminsters and
Velvets Predominate in
^ U. S. Houses
lOftering as one ot tlic most iiiter-
i.iing (Icvdopnu-nts in the floor cov-
<»ng industry in this country the fact
tat the most improved quahty of
■(rpets are used in picture tlieaters
;,d other houses of amusement, the
[ournal of Commerce" (N. Y.)
Mtes that by actual analysis it has
iKn found that the many houses in
t,s country constitute a great chan-
' for the distribution of high qual-
Axminster. Wilton and velvet
(xpetings. and one of the most im-
I rtant channels for the sale of large
^e wool and worsted rugs.
The publications goes on to say:
f Where it was the most common practice
sue thirty to forty years ago for the the-
ifrs of those days to spread a 'runner' down
It main aisle in the orchestra, it has now
bome the practice in the first class amuse-
rnt placts to have the entire floor, except
r the street entrance lobby, carpeted
•foughout. and to have wide stair carpets
'JmJ to reach the first and second balconies.
' the largest playhouses, whehe the photo-
llys are the main feature and 5,000 to 6,-
'0 and more patrons can be accommodated
! a single performance, the luxurious fur-
ihings in carpets, upholsteries and drap-
>'e« are the prevailing fashion throughout
If entire theater.
"As an instance of what is being done, it
noteworthy that in the Capitol city of
s country the Fox Theater will afford
ashington its most spaciojis and orn.nte
>ybouse. Those who have had to do with
"■ furnishing for this new 'amusement pal-
.';■ declare that it represents the last word
I every respect. A high quality of carpet
tr is to be used throughout and it is grat-
,'ing to know that this comes from an
■nerican mill. All of the designs and col-
f used in this work have been selected
fer a most careful study and will harmon-
\_ with the architectural design of the in-
•lOT of the theater and be in correct keep-
with all of the appurteii.iiit furnishings.
Result of Competition
'In the race for public favor, the great
i.tors in the amusement world, including
^ Keith-Albee, Ixiew. Fox and Famous
ayers combinations, vie with one another
erecting great theaters expressive of com-
rt. luxury and still within the means of
? great mass of the people. All of these
ncerns. with their chains of theaters in all
incipal cities of the country, have created
era of fine furnishing that places the
■nerican theater and photohouse in a class
themselves, as compared with similar
nces elsewhere in the world that appeal to
e populace. The activity in this direction
Is teen quite on a par with the erection
«l furnishing of the mammoth hotels in
,is country. Here. too. has been another
;eat outlet for American made carpets and
gs.
''^fring the past week announcement was
<de of the incorporation of the Empire
irpet Corporation, the title under which
e Empire, with its 41 years record, will
nceforth be known. At the same time that
IS was accomplished it was stated that
npire would be agent for selling the prod-
's of the Diamond Carpet Co."
Program Lure
THE fact that magazines and other publications attain circulations
that amaze the imagination, is adequate proof that the public
has a great "crush" on printers' ink. Many a popular publication
offers editorials written by persons with no greater literary talent
than that known to be possessed by clever showmen.
Why not try your hand at this sort of thing in your program?
It may offer an effective approach for attaining a new and closer
intimacy with your patrons. In other words, since you already invest
in paper and printing, why not strive for the utmost in returns, just
as the magazines do.' This means going beyond merely announcing
the week's show. This announcement is important to be sure, in
fact the essential object of your program, and one method of making
sure it will be read is to pave the way with pleasant by-paths — human
interest notes, perhaps even the reproduction of a speech made by
a prominent member of the community at some important civic
meeting or school, and so on. Emery Brush, president of the The-
ater Advertising Publishers' Ass'n recently broached the same idea
when he advocated theater programs containing short stories, book
reviews and editorials.
National Orders Heavy in South
Theaters are still at it! Recent in-
stallations and orders for equipment
reported by the Atlanta office of the
National Theater Supply Co. include
the following:
Capitol, Jacksonville. Fla., Brenkeii spot-
light, color wheel, three Brenkert spot lamps,
22 feet Weeden track. 14x20 Sunfast sateen
screen curtains, with lines for operation by
hand and Tallcy register. Gortatowsky Bros.,
liberty. Albany, Ga.. 12x16 tear-proof Minu?a
de luxe screen and frame; Newnan ticket
chopper. Jones & Toole's Gloria, Colquitt,
Ga., rebuilt Power's 6-A projector, complete
with lens, reels, rewinder and Mazda unit
and regulator. 7;/jxl2 Minusa standard screen
with frame.
Silver Springs Amusement Co., Silver
Springs. Fla., 3-unit Simplex ticket register
and tickets. F. S. Riggins. Royal. Black-
shear. Ga.. two Peerless lamps. Hertner trans-
verter. Jack Smith's Kitz. Alabama City,
Ala., two Simplex projectors with Peerless
arcs. Hertner transverter. two Bausch &
Lonili projection lens, stereo lens. 12x16 Day-
lite screen, three exit boxes. 6-reel film cab-
inet. Southeastern Amusement Corp.. for
Jefferson. St. Augustine. Fla.. two side tabs,
grand drapery border, two half cycloramas,
pair screen curtains, track and three bord-
ers.
Fabian Theater Refrigerated
Paterson, N. J. — What is declared
to be the most modern air condition-
ing and cooling equipment available
and ttu- hr.'-t tlieater in New Jersey
to install such a plant has been
erected in the Fabian here. The in-
stallation, costing more than $100,-
000, is the work of the Carrier En-
gineering Co. of Newark, and is de-
signed to supply more than 30 cubic
leet of air per minute for each per-
son in the theater. The system per-
mits of the used air to be withdrawn
through openings in the floor and
other low points in the house.
Remodeling Jersey City House
New Jersey Theatrical Enterprises
is remodeling the Majestic, Jersey
City, which will reopen with Vita-
phone Sept. 1. playing attractions
day and date with the National.
To Modernize Putnam House
Putnam. Conn. — Manager Jim Ma-
honey of the Putnam Theaters Corp..
which operates the Bradley, has de-
cided on a thorough renovation of
the house, which will bring new seats,
decorations, the installation of an
Estey pipe organ and other modern
features to it. New stage equipment
and a complete up-to-date system of
wiring is part of the plan.
Ice-Plant Ventilator Used
Seattle — Complete ice-manufactur-
ing machinery, capable of making 125
tons of ice a day, is included in the
refrigerating and ventilating system
of the new Orpheum. Several thou-
sand cubic feet of air a minute are
washed and cooled to the proper
temperature, and then discharged in-
to the theater through 1.300 ventilat-
ing mushrooms. As an example of
the efficiency of the system, when
the temperature outside is 100 de-
grees, the theater may be cooled to
less than 30 degrees if desired.
Wurlitzer Concert Organ Installed
Hartford, Conn. — With general
improvements being made in the
Princess here, Henry C. Needles,
manager, thought it would be an op-
portune time to add a large Wurlit-
zer concert grand organ as a feature
to the house's new attractions. An
overhauling of the ventilating sys-
tem, improvements in the projection
l)ooth. new wall hangings and re-
decorations in the auditorium are
sonic of the "wrinkles" on the reno-
vating schedule.
National's Emergency
Service Being Utilized
A brisk increase in the number of
instances where emergency and re-
lief service has been utilized is re-
ported by the home office of the Na-
tional Theater Supply Co. Since the
company aimounced a 24-hour policy
in all of its branches and furnished
theater owners in the various locali-
ties with night or emergency tele
phone numbers some time ago, the
report states, there have been scores
of reports of prevention of shut-
downs by (|iiick action in furnishing
relief equipment and service. Re-
gardless of scientific precautions
taken against film fires, they still pre-
sent a serious hazard to theater op-
eration and a majority of trouble
calls are due to fires in projection
rooms, according to the spokesman
for Natifinal
Orders for 21 "Nu-Air" Systems
Atlanta — Orders for 21 Artie Nu-
Air cooling and ventilating systems
for theaters in the South are reported
by Fred W. Young, sales manager of
the local branch here. The list of
theaters follows:
Housley. Hot Springs, Ark.; Pastime, Man-
ning, S. C. ; New Era, Walterboro, S. C. ;
Royal. Hot .Springs, Ark. ; Hatcher. Social
Circle, (ia.; Victory. Edgefield. S. C; Gar
den, Sumpter, S. C. ; Royal, Springhill, La.;
Strand. Vanceburg, Ky. ; .Shirley, Covington,
Ky.; New (Publix), Chapel Hill, N C, 2:
Carolina (Publix), Fayetteville, N. ' C, 2;
Pastime. Hickory, N. C. ; Auditorium, Onan
coke, Va.; Strand, Stransburg, Va.; Liberty.
Bedford, Va.; Strand, Staunton, Va.; State.
Buchanan. Va., U. S. Government, Ft. Eus
fiso. Va.
t ' ■ ■ ■ ■ «
QUALITY PRINTS
Titles an^ TTegative Ceveioping
Release Printing
U. S. Film Laboratories, Inc.
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I Motion Picture Department I
I U. S. and Canada Agents for Dsbria I
"When in Doubt, Get a New Part — Cheap Repairs are Expensive"
THE
12
Week's Headlines
Monday
Members of Hays organization resohc not tu
sell nlm to buying corporations.
No action by Dept. of Justice on monopoly
charges of Frank J. ]<eml)usch. Locw's,
Inc.. and Skouras Bros, discussing pool
of three St. Louis first runs.
Stanley Co. anticipates a $35,000,0110 liux-
office receipts from 1927. with a building
appropriation of $16,0011.000.
Tuesday
Block booking decision ot I'eileral Tr.uk'
Commission tends to retard exhibitor bunk
ing in all sections.
Thirty theaters in Associated Theaters of
Ohio grouj) ;it loggerheads with local ex-
changes which refuse to recognize asso-
ciatioit as a buying combine.
Meeting of Academy of M. P. Arts and
Sciences indicates economy program fc.i>
ible without cnttin.g salaries.
Suggestion made at convention nf Theater
Kquipmcnt Ass'n. to limit mendicrship t-
manufacturers.
Wednesday
Michigan's exhibitor unit interprets Kcderal
Trade Commission's decision as making
block booking illegal and will treat it as
such.
St. Louis suburban exhibitors consider ilis
continuance of orchestras unless musicians
union grants concessions.
.Spyros Skouras of .Skouras Bros, difend--
block booking in St. Louis newspa|icr rn
terview.
Denver Theater Managers Ass'n. seeks 2S
per cent wage cut in musicians' salaries
Sam Kaplan, New ^■ork manufacturer, de-
mands open market policy at Theater
Equipment Ass'n. meeting.
Thursday
Federal Trade Conuuission reports satisf.ac-
tory response from producers and distriii-
utors to invitation to attend conference
to ban block booking.
Invitation to producerdistributor-cxhibitors to
join the M.P.T.O.A. extended by the lal
ter through the Hays organization.
Members of film branch of Actors' Equity
Ass'n decide to hold in abeyance demand
for Equity Shop.
New methods to save millions in production
costs outlined to producers at Hollywood
conference.
Authors' League of America pledges full
.support to demand of Screen Writers'
Guild for adoption of standard contract.
Friday
Wide difference of opinion throughout in-
dustry mark reaction to Federal Trade
Commission decision in Paramount case.
Equity to adopt "hands off" policy with re
spect to further recruiting of players at
the studios.
Cooney Bros, secure $2,500,000 in new fin-
ancing for National Theaters Corp. of Chi-
cago.
M.P.T.O. plans nationwide campaign of or-
ganization.
Universal expects to open eight theaters in
September, marking record in company ex-
pansion.
Saturday
U. S. Films poisoning Europe, Pope says.
Actors see producer position, states Nagel;
pledges economy co-operation in economy
move.
Senator Smoot urges lax relief.
British measure passes committee, by which
only home producers can make films under
iiuota bill.
All officers re-elected by Stanley.
Eastman denies financial structure to be
changed.
Olive Borden on Location
Hollywood — Olive Borden, Fox
star, is working under direction of
J. G. Blystone at Lake Louise. "Pa-
jamas," by William Conselman, is the
vehicle and Lawrence Gray playfs
opposite .
Green Directing Gaynor
Hollywood — Alfred E. Green is di-
recting "Two Girls Wanted" for Fox.
with Janet Gaynor. It is from the
play by Gladys linger. Gknn Tryon
plays opposite.
Exhibitors
Daily Reminder
Keep mailing
list up-to-date
and USE IT.
Sunday, July 24, 1927
Actors See Producer
Position, Nagel Says
(Continued from I'ai/e 3)
in the constnnmation of harmony, ef-
ficiency and success?
"The producer of motion pictures
is today confronted with the abso-
lute necessity for ctifecting economy
in his business. In this need
he has access of counsel and collab-
oration to the academy. He has
invited them to sit with him around
the table and decide on ways and
means of reducing the cost of run-
ning a business that support us all.
An>- employee would be acting in bad
faith did he refuse to accept the
hand of friendship and to co-operate
enthusiastically in achieving the de-
sired result.
"The actors' branch of the acad-
emy is whole-heartedly behind the
producer in his efforts to reduce the
cost of production and will co-oper-
ate in any way possible to effect last-
ing ecoiiomy. If all branches of the
academy work with each other in
honesty and good faith, all internal
prol)lems which cause discord in this
industry will be eliminated, and in
years to come the principal on which
this academy is founded will be
copied by industry and institutions
through(jut the world."
Raboch Directing Gray Film
Hollywood — Samuel Goldwyn has
signed Alfred Raboch to direct Gilda
Gra\''s next picture "The Devil Dan-
cer."
Menjou Plans Vacation
Hollywood — Adolph Menjou has
given up plans to go to Europe for
a vacation, instead he will have a
short vacation at Catalina. Ernest
Vajda, writer of his next picture
"The Musician," will join Menjou
later to confer on his forthcoming
production.
Luden on Location
Hollywood — Jack Luden and com-
pany leave for Lone Pine, Califor-
nia for location on "Shootin' Irons,"
which Dick Rosson is directing for
Paramount.
THEATER CHANGES AS
RECORDED IN JUNE
Official Film Board
Changes Reported
from 33 Cities
New theaters, theater changes
of every description as compiled
by the Film Boards of Trade
especially for THE FILM
DAILY are as follows for the
month of June :
ALABAMA
Changes in Ownership
Camp Hill — Ritz. sold to J. E. Reaves by
.Mr. Flnry. Dothan — Strand, sold to O.
.T. & R. C. Wells by W. D. Patrick.
Florala — Strand, sold to Holloway & En-
s<ir by W. D. Patrick.
Closings
Goodwater — The Goodwater.
ARIZONA
Changes in Ownership
Somerton — The Somerton, sold to Richards
& Xace.
ARKANSAS
Openings
Fordyce -Aniusu. Gillette — New.
Changes in Ownership
Dardanelle — New. sold to I.onnie McClurc by
.T. S. McLeod. Fayeitteville — *Ozark, sold
to -M, A. T.ightnian by E. C. Robertson.
Gould— Star, sold to B. E. Chalfant by
Max Cook. Gravette — Ozark, sold to Mr.
T,ewis by Stokes Ballard. Leslie — Strand,
sold to Harvey H. Miller by Roy Red-
mond. Little Rock — Plaza, sold to C. E.
Hilgiis I'v- H. O. Emery by M. A. Light-
man. Newport — Capitol, sold to M. A.
l.igbtman by R. T. McGibbon.
Closings
Alix — The Alix. Elaine — Rex. Hampton —
.\musn. Leadiville — Gem. Monticello^
.\musu (burned). Reyno — Pastime. Thorn-
ton— Picture Theater.
CALIFORNIA
Openings
Hanford — Royal.
Changes in Ownership
Comerton — The Somerton, sold to Richards
& Xace. Los Angeles — Circle and Strand,
sold to S. I.azanis. Rosebud, sold to
Jules Wolt. Sun, sold to J. Byron Cun-
ningham. United, sold to G. M. Coleman.
Oakland — Home, .sold to W. Nabeshima.
New Fruitvale, sold to Golden State The-
aters. Orange— Colonial, solfi to E. C.
Wadtlell. San Francisco — Larkin, sold to
lames Barlow. Santa Ana — Yost, sold to
TTniversal Chain Theaters by Yost Broad-
way & West End Theater. iSanta Barbara
Rose, sold to California Theater Co.
Tujunga — Jewel, sold to Henry Barnes.
Yuma — Casino and I-yric, sold to Richards
S; Nace.
Closings
Berkeley— The Berkeley. Escalon— Commun.
ity. Fresno— Bijou. Hombrook— K. P.
Theater. Pinedale — The Pinedale. Pt.
Arane — 'Scoot's Opera House. San Fran-
cisco— Rex.
Theaters Planned and Under
Construction
Los Bancs, by T. & D. Circuit. Ne(wport
Beach, by Mrs. Elizabeth Osgood. Pismo
Beach, by W. W. Ward. Redlands, by
West Coast Junior Cricuit
COLORDAO
Changes in Ownership
Aurora -Hollywood, sold to T. J. Barbre by
C. S. Rogers. Denver — Gilpin, sold to
Joe Ciancio by W. E. .Shoup. Tvy, sold
to Mulwest Theaters by A. T. Hamilton.
East Portal -The East Portal, sold to Ray
Pearson by Hitchcock & Tinkler. Fort
Collings — .\ni?rica. sold to K. & F. Amuse.
Co. by Ma.x Kravetz. Empress sold to K. F.
Amuse. Co. Grand Junction — Strand, sold to
M. R. Coe by J. W. Dimmitt. La Junta —
Wonderly. sold to K. & F Amuse. Co
by C. W. Wonderly. West Portal— The
West Portal, sold to Ray Pearson by Hitch-
rock &- Tinkler.
Closings
Eable — The Eagle. Kit Carson — The Kit '
carson. Pueblo — Majestic (temporary). ■
CONNECTICUT
Changes in Ownership
Hartford— l.ennv. sold tr. J. Glassnian by
Jos. Walsh. New Haven -State (formerly
Crystal), sol.l to H. Kappaport by A.
Toniasmo. Waterbury — Alhambra, sold to
J. Mascoli by M. 'I'oniasino.
Closings
Ansonia — Capitol. Danbury — Express. Hart-
ford— Majestic and Princess. Norwalk —
Regent.
DELAWARE
Changes in Ownership
Smyrna — Stranrl. sultl to Goo. Scbw*t/ by
Mark ^^cManns.
FLORIDA
Changes in Ownership
Green Cover Springs — Palace, sold to lames
O. Ocan by F. H. Lewis. Jacksonville—
Gem. sold to C. K. Ellis by S. B. T.
Properties. Lake City— De .Soto, sold to
S. E. Amusement Cor)). Lynn Haven —
.\lvin. .sold to Oscar .Suggs by CI. S.
Haynie.
BUREAU OF
COMMERCIAL ECONOMICS
1108 Sixteenth Street
Washington, D. C.
Co-operating with 42 Govern-
ments and loaning films free
and speakers throughout the
world for the purpose of public
instruction. . .
Schools, Churches and Clubs
using Motion Pictures
Should Subscribe for
THE EDUCATIONAL SCREEN
and keep up-to-date with the
new films and new equipment
"1001 FILMS" (Fourth Edition)
Complete reference booklet, listing nearly 3,000 educational films given
at reduced rate with each subscription
$1.50 per year - 5 South. Wabash Ave., Chicago, III.
I
WL
Get the Combination
Productions of quality usually
reflect the use of Eastman
Negative Film.
Specify prints on Eastman
Positive and you get the
combination that carries
photographic quality through
to the screen.
EASTMAN KODAK COMPANY
ROCHESTER. N.Y
Great
hrthcomini
Pathe serials
1937-1926
Bigger authors, stronger stories, better production than ever before!
THE HAWK OF THE HILLS
Allene Ray, Walter Miller and Frank Laclcteen in a smashing, crashing romantic story of the frontier West by George
Arthur Gray. Direction by Spencer Bennet. Ready for early release.
THE MASKED MENACE
Larry Kent and Jean Arthur in the Saturday Evening Post story, "Still Face," by Clarence Budington Kelland. A
romantic mystery of New England, built around an amazing characterization. Direction of Arch Heath. Production
finished.
THE MAN WITHOUT A FACE
Allene Ray and Walter Miller in a sensational story by C. N. and A. M. Williamson. Direction by Spencer Bennet.
In preparation.
THE FELLOWSHIP OF THE FROG
Action and mystery drama by the celebrated novelist, Edgar Wallace, author of "The Green Archer." Title subject
to change. In preparation.
THE TERRIBLE PEOPLE
Mystery melodrama, from the book by Edgar Wallace. Title subject to change. Powerful and gripping. In preparation.
Pafheserial
I
DE MILLE PICTURES
PATHECOMEDIES
IgJ
PATHEPICTURES
PATHE NEWS
;^^ NEWSPAPER
of FILMDOM
ALL THE NEWS
ALLTHE TIME
VOL. XLI No. 20
Monday, July 25, 1927
Price S Cents
H
Pet Ideas
OI.LVWOOI) i> knotting
a thrill. Carl I.acnimlc is
broadcasting the fact that
I iiivcrsal i> hunting ideas for
l»r(iduction. Not only stories,
hut angles and treatments in
the making of pictures. Xo
more closed doors. The way is
clear for any and all. Hearings
• r the asking.
A little more of this open door
i'llicv will do Hollywood and
' ( industry j)lenty of good.
'ic brilliant minds in studios
; xlay are many, but don't fret,
I lew are left on the outside.
Idea germs floating through the
air can be captured if we take
■hi trouble of filtering the
•' uie.
We haven't any exclusive on
new hunches. The more we
(orral. the greater the possibil-
'> for fresh angles. And, you
.'ill agree, the production end
' t the business can use plenty.
The Attack from Rome
i lie Vatican .sets tlie world on its
i ird again.st .American educational
1:ii>. It would seem a new inva-
ti of foreign markets is about to
:.,'ct under waj-. .Strange that here
in N'ew York nobody seems to know
exactly over what the Roman
Catholic Church is disturbed.
Kducationals are to be avoided
ikf the plague. Entertainment pic-
;!ire.s fall inside the pale. It occur.s
'> us that if the church felt that
\nicrican motion pictures should be
-.It upon, it is the latter tvpe that
u'lild face the brunt of the fire. But
-iicli is not the case. .\nd since it is
'ot. there appears to be no good rea-
son why anybody should be seri-
nisly disturbed over the X'atican at-
■itude.
Whoopee!
N'othing but scareheads these
lays. Glance your optics over the
arn that splatters itself over the
)aper this morning. How that
■Stanley crowd is stepping along!
The Poli houses practically deliver
'ic state of Connecticut to this pow-
•rful Philadelphia group all tied up
II pretty pink ribbons. Merrily the
uisiness of sewing up theater situa-
lons continues on its way.
K .A. N N
Stanley Deal for Purchase of Poli
Chain in New England Near Closing
Exhibitors at Block Booking Confab?
WasUinoton Ihiieau of THE FILM DAILY
Washington — Advisability of inviting exhibitors to the proposed
conference on alleged trade abuses in the industry, including block
booking, is being considered by the Federal Trade Commission.
It is not considered probable that the theater owners will be in-
vited to sit in. For one reason, there are too many of them. An-
other reason is that the distributors and not the exhibitors would
be the ones who would have to abide by any decision made at the
conference.
Not enough answers have been received from distributors to
make the conference an accomplished fact, and until an intention
to attend is evinced by a substantial majority no steps will be taken
to fix the date of the conference or the place where it is to be held,
although it is probable that it will take place in New York City.
Connecticut, Massachusetts
and Washington Houses
to Change Hands
BRITISH IND[PENDENTS
URGED TO rORM POOL
fOX MAY NOT BUILD
GLOVERSVILLE HOUSE
New Haven Conn. — "There's
nothing to it." This was the
cryptic comment made by S.
Z. Poli on the report that ne-
gotiations now are nearing
consummation for the taking
over of his circuit of houses
by Stanley.
Move Called Only Means
of Salvation for
"Little Fellow"
London — .Seating cai)acity of Brit-
ish picture houses is estimated at
3,.35O,3O0, employing 73,0()0 persons,
it is estimated by A. S. Whittaker,
of the Cinema, Leicester, who ad-
vocates pooling of resources of inde-
pendent exhibitors throughout Great
Britain, as their only means of sal-
vation.
Four or six large companies will
control practicalh- all of the large
iuHises to the elimination of the
small operator whose activity will
be confined to small towns, he pre-
dicts. Distributors, he says, ul-
timately will operate houses in prac-
tically all key cities.
Whittaker predicted that in future
music and projection would be
(Continued on Pai/e 4)
Texas Prospers
Dallas — West Texas is en-
joying prosperity as a result
of the oil bocm. The signs
point to permanent prosperity
for the section with exhibitors
now declared to be in more fa-
vorable position than ever be-
fore.
Deal with Schine to Make
Theater There
Unnecessary
Gloversville, N. Y. — Fox has failed
to exercise options on property at
West Fulton and North School
Sts. The plan for large theater here
in opposition to the Schine circuit
is believed to have fallen through.
Representatives of the Fox inter-
ests came here and through J. G.
Lake, local realtor, secured options
from Herman Weiner, The First
Presbyterian church. J. ¥-. Wood and
others, owners of the prf)perty at
North School St. and West Fulton
St., extending down to the driveway
leading to the church.
This was done two months ago
and since that time, neither the real
estate agency nor the owners have
heard from Fox. Those who have
been interested in the matter now be-
(Coiitiniied on Page 4)
The Stanley Co. of America, with
Keith-.Mbec in the backeround, is
about to close for the purchase of
the Poli circuit in New England.
With the change in control goes
liractical domination of the theater
situation in Connecticut. The price
is varioiislv reported as ranging be-
tween $5,000,000 and $9,000,000 with
a middle figure of $7,000,000 gener-
ally accepted as fact.
E. B, Smith and Co., Philadelphia
bankers who are the financial spon-
sors of the Stanley organization, ne-
gotiated the deal. Late last week
several conferences of a final nature
were held in Wall Street in order
to bring the transaction to a close.
When the ofiicial announcement is
n.ade in a few days, it is anticipated
that it will reveal that Stanley has
(Continued on Pane 4)
Ufa Officials Here for
Conference on Parufamet
Negotiations on Parufamet con-
tracts are to be opened here today
by Ufa officials. Those attending
are Ludwig Klitsch, general mana-
ger of Ufa: Dr. G. Becker, manager
of the foreign department, and Eu-
gene Schlcsinger, manager of the-
aters.
POLI CIRCUIT CENTERED
IN CONNECTICUT TOWNS
The Poli theaters, about 19 in
number arc to be found in Connec-
ticut principally. There are several
in Mas.sachusctts and one, the Poli
in Washington, D. C.
.According to THE FILM YEAR
BOOK, the holdings are as follows:
Connecticut
BridReport: I.yric. Majestic. Palace, Park
and Poli.
Hartford: Capitol. Palace.
Meriden: Palace. Poli.
New Haven: Bijou. Hyperion. Palace.
Waterbury: Palace, Poli.
Massachusetts
.Springfield : Palace.
Worcester: Palace, Plaza, Poli.
District of Columbia
Poli
THE
ETHESI
^rNEWSPAPEB
«/'FtLMDOM J
fS Wn^^'^LLTUE NEWS
'■A * ■ ^^UlTUE TIME
lol. XLI No. 20 Monday. July 25. 1927 Price 5 Gents
JOHN W. ALICOATE
Publishet
Published daily except Saturday and holiday?
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk. Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor ; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York, N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4758-4739. Cable address: Filmday.
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel : 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London, W. I. Pari?
— La Cinematograpliie Francaise, 5, Rue
Saulnier.
COMMUNITY CHAIN TO
DOT TTXAS PLANNED
Financial
The short day's trading recorded nothing
unusual in the film list. Paramount had a
volume of sales with 5,500 shares recorded at
a price average one point below the pre-
vious day's transactions. Loew's showed a
fractional gain to 52 with a turnover of
2.900 shares.
Quotations
High Low Close Sales
600
*Am, Seat. Vtc.
47
•Am. Seat. Pfd...
46
*Balaban & Katz..
63 K
*Bal. & Katz Vtc.
73-4
Eastman Kodak . .
169
168
169
*Film Inspect. . .
3/2
•First Nat'l Pfd.
100
Fox Film "A". . . .
57 '4
i7'%
57-4
Fox Theaters "A'
15>/2
*Intern'l Project..
10
Loew's, Inc
52
si
52
•Metro-Gold. Pfd..
25 !4
*M. P. Cap. Corp.
8
Path Exch. "A"..
8
8
8
Paramount
95*4
95%
9554
Paramount B'way .
98%
98%
98%
rtRoxy "A"
35
32
32
ttRoxy Units
38
35
35
ttKoxy Common . .
11
9
9
Skouras Bros ....
39
**Stan, Co. of Am.
67
6654
66%
*Trans-Lux Screen
4/8
♦Univ. Pict. Pfd..
100
■• Universal Pictures
30
Warner Bros
IS'/i
15H
15'/2
Warner Pict ....
ny.
21
21
100
2.900
200
5,500
1
100
800
* Last Prices Quoted 1 Bond MarKet
•• Philadelphia Market tt Bid and Ask
WILLIAM E. LAUER & CO.
Members N. Y. Stock Exchange
1560 BROADWAY, N. Y. C.
W. AUERBACH, Manager
Tel. Bryant 1780
Qive Up Orders Accepted
MAIN OFFICE
50 BROADWAY, N.Y. C.
Tel. Hanover 3350
Victor Gets Ten San
Antonio Sites as First
Move in Expansion
Sail Antonio — Community theaters
to clot Texas is the plan of Victor
Theaters, formed by John Victor,
head of Texas Theater Co. As a start-
er, the company, which has been
capitahzed at $250,000, has obtained
ten sites here for community houses,
wiiicii are to be started immediately,
according to Victor. Houses are to
be on Fredericksburg Rd., South
Hackberry St., and South Floras St.
The concern will absorb all hold-
ings of the Texas Theater Co., head-
ed by Victor, which owns seven the-
aters in west Texas. Officers of the
company are John Victor, president;
J. T. Wilson, vice president; Ira
Perry, director; C. J. Bain, director,
and Oscar Flato, secretary-treasurer.
New Producing Firm Formed
."^'an I'rancisco — Rex Thorpe Prod.,
lias been given permission to incor-
porate for $500,000, according to
Frank M. Willard, president. The
firm is to have studios here or in"
the vicinity and plans to produce
pictures exclusively from stories by
California authors. The first will
be "The Desert of the Damned."
Di Lorenzo is Tiffany Manager
.Milwaukee — Tiffany will be ready
within a short time to move into its
Milwaukee office which will be lo-
cated at the former P.D.C. exchange
at 195 7th St. Frank Di Lorenzo,
formerly of Pathe, has been named
manager of the Milwaukee Tiffany
office. Ross Baldwin will be booker
and office manager at Pathe.
First of New Series Ready
Universal City — ^Newton House,
juvenile cowboy star recently signed
by Universal for a series of short
length westerns, lias completed
"Clearing the Trail," the first. Lew
Collins directed. Gloria Gra>' play-
ing the leading feminine role.
c
Exhibitors
Daily Reminder
If your theater
is cool, tell pat-
rons about it.
Get the story in
your ads and on
your marquee.
Monday, July 25, 1927
R. & R. Get Two More?
\\axaliachie, Tex. — Robb & Row-
ley are reported to have taken over
the VV'a.xahachie Amusement Co.,
operated by Rockett & Ginz. The
firm has two houses here. It is un-
derstood the R. & R. chain plans a
new house.
Milwaukee Film Thieves Active
Aiilwaukee — Progress Pictures re-
cently had 13 reels of film stolen
from the exchange, and the Cele-
brated and Ludwig exchange, both
of which are located in the same
building, each had two reels stolen.
The police have been notified of the
robberies, and are making efforts to
locale the burglars. A few years
ago, a systematic campaign of thiev-
er\' \\ as uncovered.
Chaney Cast Complete
Culver City — Complete supporting
cast for Lon Chaney's new picture,
"The Hypnotist," which Tod Brown-
ing will direct includes Marceline
Day who has just signed a new con-
tract with Al-G-M, Conrad Nagel,
Henry B. Walthall, Polly Moran and
Edna Tichenor. The picture gets
under way early next week.
Volck Gets C. of C. Post
Culver Cit\ — A. George \'olck, as-
sistant general manager of the De
Mille Studio, has been elected to the
board of directors of the Chamber
of Commerce.
Marley Photographing Boyd
Culver City — Peverell Marley, who
handled the photography on "The
King of Kings," is filming "The
West Pointer," William Boyd's new
picture for Pathe.
Franke Sells Two
lluiiiboldt, la. — W. B. Franke, who
operates the Strand here, has sold
his Strand theaters at Luverne ami
Bode.
Vocafilm Opening Tonight
\'(icafilm will make its debut to-
night at the Longacre presented
with "Babe Comes Home."
Rosen Directing "Stranded"
Los Angeles — Joe Rock is mak-
ing "Stranded." Phil Rosen is di-
AMERICAN AND FOREIGM DISTRIBUTORS
OF qUALITY MOTION PICTURES
/iRTLEEie?|S COUP
70I SEVCNTH MtfE. NEW YORK .BRYANT 63SS
Monday, July 25, 1927
Loew Dallas House Damaged
Dallas — Damage estimated at $200,
000 was caused at Loew's Melba by
fire believed to have been caused
by a short circuit. Until repairs can
be made, shows are being given at
the Old Mill, loaned by .Saengers for
the purpose.
#/ COMEDY >\
«
HAL ROACH phesents
lAis Rascals
VXTheCIOMOUS
V FOURTH
•^
Path.
itheoiiTiedy
(T,
There is a 'Cornerblock' cut furnished
FREE for all Pathecomedies at your
Exchange.
QUALITY PRINTS
Titles and Negative Developin«
Release Printing
U. S. Film Laboratories, Inc
Hudson Heights. N J
Palisades 3678
.■•■•>■■>■
1000 Pages oS
Information
Free to
FILM DAILY
Subscribers
mm^
THE
Monday, July 25, 1927
"Knockout Reilly"
(Paramount)
Secured window disf)!ay with spurt
>:oi>ds ilcak-r. The window con-
sisted of a "boxiiiK" una witii full
equipment and a cut-out of Dix in
fiKlitin^ tOKs was placed in the cen-
ter (if the ring. Cards and stills were
arranged around the rinp with title
of picture. StcKk heralds were used
during the week previous to run by
placing a herald at each plate in the
hotel restaurants and also distrihut-
inn them at the meetinRs of civic
clubs. — T. W. Frwin. Majestic. Aus-
tin, Tex.
"La Boheme"
(M-G-M)
The lirst real hiU spell oi the sum-
mer appeared at the same time the
picture was to be shown. A hot
weather stunt was used and proved
very effective. One thousand paper
napkins were obt.ained for distribu-
tion in ice cream and soda parlors.
The napkins were printed in one
corner as follows: "If you want to
cry — cry on this — or go and see 'I. a
r.oheme' at the Capitol Tiu'.'iter."
These were ready for the .Saturday
before the pfav date, and by Mon-
da^• eveninij thev had all been dis-
tributed.--T. Mooreluad. Capitol,
Brampton, Canada.
"McFadden's Flats"
(First Nat'l)
By advertising "McFadden's I'lajfs"
in the classified ad colunuis as being
for sale and for full particulars to
call a certain phone number, the the-
ater telephone was almost swamped
with calls inquiring about the
"Flats." Fach partv calling the the-
ater was advised it was a picture
opening on Sunday and was worth
while seeing. — C. Clare Woods. Col-
orado. Pueblo, Colo.
The Broadway Parade
ONLY one change has taken place in the Broadway lung-run schedule, "The
First Auto" at the Colony having doeed Saturday night after a short run.
"Camille" at the Rivoli starts the third week of its second Broadway presentation.
"Wings" opens at the Criterion Aug. 8- The Central will house "Uncle Tom's
Cabin'' beginning sometime in August.
Distributor
M-GM ..
P.D.C. ...
Fox ....••
Warners
Theater
Opening Date
Picture
"The Big Parade".
"The King of Kings"
"Seventh Heaven" . .
"Old San Francisco"
"The Way of All Flesh" . . Paramount Rialto June 24
"CamiUe" First National Rivoli July 9
. . Astor Nov. 19, 1925
..Gaiety Apr. 19. 1927
. . Harris May 25
Warners June 21
And That's That
Uj HHIL U. DALY
A Review of Reviews' $10,000 Award for scenario
MacLean Finishes Comedy
Hollywood — Douglas MacLean has
completed "Soft CiiKhions." which
Paramount will release Aug. 27. Ed-
die (^line directed the story which
was written by Randolph Chester
Cast included Sue Carol. Richarc!
Carle. .Mbert Grun. Russell Powell.
Frank T,eigh, Wade Boteler, Nigel
de P.nilier, .-Mbert Frisco and Hec-
tor Sarno.
Putnam Gets Beaumont, Tex. Post
Beatmiont. Tex. — F. \\". Putnam.
former manager of the Colonial,
Richmond, is new manager of the
I Liberty. operated by Teflferson
11 Amusement Co. He succeeds W. J.
' La None. Jr.. transferred to the
Renibert at Longview.
By LILIAN IV. BKENNAN
The weightiest offerint; of the week was
Columbia's "Rlood Ship." .i stirring, gory
talc of the old s.iiling schooner with mutiny
on the high seas. A realistic bit th.it packs
thrills but in.ny react on sensitive women in
any audience, for one or two bits are just
plain gory K B O came through with
"The Gingham Girl." and it's just another
proof th:it it takes more than a five-year-old
musical "plot" to make a modern, enter-
taining film. "Rolled Stockings" was the
Paramount contribution, a weak distill.ition
of the good old college-capers brew. Oiily
clever direction brought this under the wire
in the one-twothree division.
But the week was far from uninteresting
for the projection room showings uncovered
lots of real Ixix office material worthy of that
.ibused title. Leading this division was
"The Mojave Kid," in which V B O painted
.1 romantic talc of adventure against the
picturesijnc background of the towering struc-
tures of the ancient .\zlcc cliff dwellers.
Action- and then more action. A real thrill-
er that will put cm on the edge of their
seats-old and young. A close second was
First Division's "Death Valley." a picture
as realistic as "Stark Love." with the authen-
tic background of Death Valley and the
players .icting with the simplicity and lii-
rectness of the cast in "Greed." Here is
a ten-strike for the indepenileiits without
any reservations. Sterling proffered "The
Cruel Truth." a sincere story of a fading
beauty's struggle to retain a youth's love
with the competition of her own daughter
.!> .1 h.m.licap.
P.ithe showed "White Pebbles." a con-
ventional western saved by a surprise kick
at the windup. l_'r.iversal shot Hoot (iibson
over for another touchdown with "PaiiUc 1
Ponies." that will get the customers with
realistic shots of a rodeo. Tiffany came
through with "Snowbound," a story of a
merry mix-up with the Ijed-room farce ele-
ment predominant. Excellent had "The
Winning Oar." saved from being a total
loss by a good murder mystery surprise end-
ing.
Judgment Sought in Award
Dependable K.xchange. ha.s applied
in the Supreme Court to confirm the
award of arbitrators named in its
claim against Charles Sesonske ot
CiUnersville, N. Y. The award is
.<5.VJ for a refusal to accept films
■ordered.
Alice Day Free Lancing
Hollywood--Alice Day's contract
with Mack Sennett is reported to
have been terminated by mutual con-
sent. She plans to free lance.
\ inceni Huidobro, yomig Span-
iard living in Paris, has been award-
ed a $10,000 international prize pre-
sented by the League for Better
Pictures for his scenario "Cagliostro."
h'rank Crowninshield made the
award. Names of the donors of the
fund were not disclosed but Lillian
Uttal, secretary of the league, states
that one of them is head of a "one
of our largest lilm comiianies."
Jasper Brady on Coast
Los .\ngeles — l-dljowin.g a severe
iUness from wliich he is convalescing
C'ol. Jasper Lwing Brady, of the M-
(i-M scenario department in New
York, is in Los .\n.geles resting.
A IINE example of sliowmanship
■^*- courtesy is being extended by
Saengers, to Loew's, in loaning the
Old Mill at Dallas pending repairing
of the .\Ielba, damaged by lire. That's
an interesting commentary on pres-
ent day show biz, at contrasted with
the old cut-throat methods.
lie fore loiif/, they'll he huiuling
out a dizzu smile on "Ah long as
'Peck' Guinerxall of I'or Hlmrtx."
Jot Brandt has real reason to be
up|)ish these days. The rousing re-
ception given "X'le Blood Ship" at
the Roxy oflers further i)roof that
the go-getting independent Colum-
bia knows how to make jjictures.
Acts for Dublin and Cardiff
London — ■ .\langaii jjresentations
which have heretofore been produced
at the Plaza here will be routed to
the La Scala, Dublin and the Cap-
itol, Cardiff. iiotli of these houses
have been fully efpiipped for the di-
versified program to be inaugurated
Aug. 1.
International Projector Plans Outing
I nternaliona! i'rojector ( orp., will
liold its annual outing July 30 at
I Lindenhurst, L. L
4
DAILV
Monday, July 25, 1927
Theater Changes
GEORGIA
Changes in Ownership
Ball Ground— (Ireen, sold to A. L. 1$. Greene
by E R. Greene. Brunswick — Bijou and
Rit7.. sold to Community Tlieater Enter-
prises by Mrs. King.
IDAHO
Changes in Ownership
ChaUis— The Challis, sold to J. E. Dubois
Tbeo. sold to W. M. Garretson. Filer-
Gem, sold to T.avira Huddy Crawiord by
Harris Voeller. Genessee — Hotel Genessee,
sold to H. A. Zell by Obve I.. Reynolds.
Lewisville — The Lewisvdle. sold to Fred
Krederiksen by Fred Larson. Roberts — The
Roberts, sold to Fred Fredriksen by Fred
Larson. Spencer — Heaver, sold to Pete
Lawson and Harry Dunn by Fred Larson.
Suger City— Weada, sold to G. B. Dickin-
son by Emery Thomas.
Eden— The Eden.
Closings
ILLINOIS
Openings
Hoyleton — Cominunity .Xinlnmc.
Changes in Ownership
Bluffs — Marvel, sold to H;uold Gard by R.
E. Skinner. Browning — Colonial, sold to
T. H. Kelly by Fred Kelly. Greenview —
Palace. Jacksonville — Grand, Rialto and
Scott, sold to D. Frisina by T. S. Scott.
Kansas — Pastime. soUI to Hayes Stifal by
Rennets & Prather. Metropolis — Elite and
Kozy. sold to A. J. Gililions by Leo F.
Keiler. New Berlin — Lincoln, sold to Geo.
T. Kiefer by T. D. Kiefer.
Closings
Carrier Mills — Xox. Donnellson — Opera
House. Hardin — .\pple Blossom, tempor-
ary). Hull — Public School ftemporary)
Lovejoy — Rex. Ramsey — Rogers. Tallula
— Kinema. Willisville — Gem.
INDIAXA
New Theaters
Indianapolis — Broad Ripple.
Re-openings
Blanford — Star. New Richmond — Shadows.
Oaktown — Star.
Changes in Ownership
Crothersville — Granil. sold to C. W. Rohn by
S. W. Rohn. Hartford City — Royal, sold
to Ella Walters by .\. W. Rosenbusch.
Haubstadt — Crip, sold to Ada V. Rutledge
bv S. E. Rutledge. Scottsburg — Scenic,
sold to r. W. Rohn by S. W. Rohn. Terre
Haute — Hippodrome. Indiana and Liberty,
sold to Western Indiana Theaters Corp. by
Wabash Theaters Corp.
Closings
Blanford — Star (temporaryl. Bruceville — Co-
lonial Hartford City — Royal. Kirklin —
Ritz. Richmond — Palace and Richmond
(dismantled). Washington, (temporary).
Seelyville— Pastime.
IOWA
New Theaters
Chariton — Ritz.
Changes in Ownership
Antia — Unique, sold to Clarence Lacey by W.
T. Biggs. Belle Plaine — American, Rivoli
and Strand, sold to Letta & Youngchias
by Booth Bros. Blanchard — ^Community,
sold to E. E. Beck by Community Assn.
Boone — 'Strand, sold to Harry Frankle by
S. G. Harsh. Cedar Rapids — Grand, sold
to Jess Curtis by \V. Waybill. Chariton —
Ritz, sold to Harry Cramer. Chelsea^
Empress, sold to F. A. Costa by C. Twies-
elton. Davenport — Star, sold to J. W.
Thornton by Lee Harnett. Exira — Palace,
sold to L. .S. Henry by Clarence Lacey.
Farnhamville — Star, sold to J. J. Robinson
by C. H. Worsely Harvey — Opera House,
sold to O. K. Neiswanger by S. P. Hardy.
Holstein — New, sold to C. R. .Seff. Hub-
bard— Movie, sold to Hubbard Com Club
by S. H. Boeke. Pacific Junction — Lyric,
sold to Wni. Burright by Victor Newton.
Toledo — ^Weiting, sold to W. W. Mans-
field.
Detroit Golf Tourney
Detroit — Plans for a golf
tournament here are being
mapped by "The Michigan
Film Review." No date has
been set.
Poll Circuit Centered
in Connecticut Towns
{.Continued from Page 1)
inirchased the Poli Theatrical En-
terprises outright; that Keith-.'Mhcc
and Stanley will participate in the
management and that Sylvester I'oli
and the present executive personnel
of his organization will not figure
importantly in the future operations
of the comi)an>'.
The deal has Ijcen under way for
many week>. As a matter of fact,
the reports involving a change in
ownersliip of the Poli theaters have
been prevalent for months. Publix
was interested at one time. The
Loew circuit was an active l)idder,
too. Before Stanley and Kcit^ii-.\1-
hee liad seriously discussed the pos-
sibilities of pooling their vast hold-
ings, tlie latter group had been in
negotiation witli I^oli.
Stanley Invades Havre de Grace
Havre de Grace, Md. — The (irand
Co., Stanlej' subsidiary, has taken
over the W'illou from J. William
Bauer. The house will he remodeled
at an estimated cost of $50,000.
"Lovelorn" Started
Culver City — The Cosmoplitan
production tentatively titled "Love-
lorn," and based on the newspaper
stories of Beatrice Fairfax, has been
started at M-G-M studio under di-
rection of John P. McCarthy. Sally
O'Xeil and Mollj- O'Day, sisters in
real life, are playing sister roles in
this film, while Larry Kent has been
cast for one of the leading male
parts.
Remodeling' Salt Lake Orpheum
Salt Lake City — The Orpheum
here, has been closed to allow for a
comi)Icte renovation of its interiors,
with new touches here and there foi
its lobby, outside walls and wood
work.
"Alias Lone Wolf" Completed
Hollywood- -I-:. H. Criffitli ha
completed "Alias the Lone W'olf" for
Columi)ia Pictures with Bert L\le
and Lois Wilson. Griffith is nov
looking tor a new story tor Colum
bia. He has been signed to direct
four pictures during the coming year
giving bim an opiiorlunit.v to dived
elsewhere in between times.
Barthebness to Attend Premiere
Richard Barthelmess is to come
to New York for premiere of "The
Patent Leather Kid" at the Globe
-\ug. IS.
On Broadzvay
Astor — "The Big Parade"
Broadway — "Alias- the Deacon" ,
Cameo — -"Passion"
Capitol —"Twelve Miles Out"
Gaiety- -"The King of Kings"
Hippodrome — "The Rejuvenation of Aunt
.\lary"
Harris — ^".Seventh Heaven"
Loew's New York — Today — "The World at
Her Feet" ; Tuesday, "The Secret Studio"
and "The Devil's Saddle"; Wednesday,
"I. list at tlic Front"; Thursday, "Dearie";
Friday, ".Simple Sis" anrl "Roaring Fires" ;
Saturday, "Wedding Hills"; Sunday,
"Broadway Nights"
Mark Strand — "TartufJe. the Hypocrite"
Paramount — "Manpower"
Rjalto--"The Way of All Flesh"
Rivoli — "Camille"
Roxy "I'aid to l.tue"
Warners —"Old San Francisco"
Brooklyn Mark Strand — "The I'rincc of Hi-ad
waiters"
A Correction
In reviewing "Painting the Town"
in the FILM DAILY of June 2b.
credit for direction was given to
Harry Hoyt. William J. Craft di-
rected the (production.
Fox May Not Build
Gloversville House
(Continued from Pat/e 1)
lieve that the taking of options here
was merely a gesture against the
Schine Theatrical Enterprises.
Fox Dickering With Schines
For 1927-1928 Contracts
It is understood the Fox distribu-
tion department has a deal under
wa> with the Schine circuit covering
the new season's releases. Where the
Glovcr.svillc house was first an-
nounced, it was recalled that the Fox
organization had on occasion ad-
vanced the claim that it could not
get the representation it sought in
the many upper New York State
towns wherein the Schines have the-
aters. The theater was designed to
demonstrate to the Schines that Fox
was determined to get the break it
felt was its due.
Milwaukee Supply House Absorbed
Milwaukee — National Theaters
h'upply Co. has taken over the Wis-
consin Theater Survrily Co.
SMtSA^ Presents
"JPie Sepeer&tjo^ Inleicestmq Pe/^^pona/l^
*¥aUaceMa
^f7 A-Gonjeom Ph&tddmmaiic Pacfeantc/FFills&'Faslwn
^SmNWOMiN
SUPERB CAST INCLUDES
KOCKLIFFE FELLOWS
ALICE wmT&
eJOUN MIUAN
GLADYS BROGKWai ^
LASKA WINTERS
RUTH gTONLHOUS]^
ETHEL WALES
CUAS. BUDDY POST
WMTTEN&^DIRECTED
BT
WA^LTER LA.NG
PRODDCTIOMT
rH£ DR.1VM4TIC StNSW/0^^ OP rW£ SEASON.
TLeleased August 1st
Notv being booked b;y the best theatres'everyuihere
LUMAS FILM CORP., 1650 Broadway, New York City
t
r^i* NEWSPAPER
I*/* FILMDOM
ALL THE NEWS)
ALLTME Vtm
L. XLI No. 21
Tuesday, July 26. 1927
Price 5 Cents
20 % Less
fAEDl-KAL invosti.ijatit)ns arc
^ luti tlic only developments
which come ont of Wash-
••on these days. I'or cx-
ili'. Tlie l.ahor 1 )ci)artnu'ut
overs this :
I hat li\ ing^ has dropped nearly
J per cent from the i)eak in
>20. And whr.t's more encour
On^. it's going lower.
The application at this husi-
- is simple. The pnblic at
, ge will have more money to
')end. Bo.x-ofilices will get their
Ilded share. For after ])eople
necessities of existence what
tlu-y turn to hut amusement?
ight.
This IS Hot.'
ReniirdiiiK dollar saving, hearken
I RupiTt HurHcs who lia.s l)fen act-
K as spiikesniaii tor writers in the
any-sided Hollywood conferences
f^ardinf; economy in (iroduction.
urn-'eni-up-vvords there:
"The moving picture Imsincss has been
»velv hurt by cert.Tiii autocratic persons
ID will listen to nobody and who make
lical decisions that destroy promising pic-
"es. Some of these i>ersons are e-xecutives,
ne are directors, others are writers or
uors. Owing to the peculiar combination
• enormous outlay, mistakes are expensive.
'larrcls and buck passing are inevitable.
"The mistakes and tiareups are numerous
I destructive. First impressions should be
al, and a thing once liked, should be nailed
•»n and let alone. Instead, there are in-
merable conferences and the expensive time
> important people is hideously wasted in
°*ring to pieces and compromising. Com.
;pmise is good in business, but death in
.IV ami art."
Vocafilrn
. i he kindest procedure of them all
all be to pass over the Vocafllm
hbut as lightly as we can.
'This latest sound and talking
CSS slipped into the Longacre last
It without much blare of trumpets.
departure will be even less con-
ous. Perhaps fortunately for its
isors, the audience turned good-
:red before the program was well
i-r way.
. he device is imperfect. It has
i true tonal quality. It has neither
»eed, regulation nor volume regula-
•)n — so far as we could discover
:id we listened patiently.
And as a matter of true reporting,
lOcafilni has nothing which war-
Ints the serious atteiuic)n of the
ide.
K A N N
Significant?
Indianapolis — More \vill hap-
pen soon in the government's
"trust-busling block booking
activities," Frank J. Rembusch,
chain operator and former pres-
ident of the Indiana exhibitor
unit, declares in commenting
en developments. "That is my
guess, and I have been a fair
guesser," he added.
Rembusch has pending a
complaint against the Hays or-
ganization and its members, al-
leging they are acting in re-
straint of trade to monopolize
the industry. Preliminary in-
vestigation of his charges was
started some time ago by the
Dept. of Justice, with Rem-
busch called to Washington at
the time to substantiate his al-
legations.
VITAPHONE DROPPED
AT ATLANTA THEATER
Met. Gives Up Ghost and
Returns to Straight
Film Policy
Atlanta — -After a run of less than
three months, Vitaphone has been
discontinued at the Metropolitan. The
change in policy was not accom-
panied b\- any announcement, the run
liermitted to "die" quietly. Last
showing of a Vitaphone program was
on Saturday night and Sunday news-
papers carried no mention of the
switch to a straight picture policy.
Since the first of May. when it
(Continued on Page 10)
Vocafilrn Makes Its Debut
at Longacre and Flops
\'ocafiIm, synchronizing pictures
and sound by means of a phono-
graphic attachment on the projector,
sponsored by the Vocafilrn Corpora-
tion of America, made its debut last
night at the Longacre.
X'ocafilm is the second device syn-
chronizing sound phonographically
to make its appearance on the mar-
ket.
The debut was far from imi)ressive.
Some of the numbers were barely
audible. Others were so loud that
many in audience involuntarily
brought their hands to their ears to
shut out the excessive noise.
There were several breakdowns.
(Continued on Paiic 10)
Justice Department Continues
Anti -Trust Probe in Industry
THOROUGH SCRUTINY STARTED SEVERAL
YEARS AGO— INQUIRY SHIFTS TO N. Y.
ln\e.s»i<^ators from the Dept. of Justice spent several days in
New ^'ork last week. fj;atherin<j evidence in their investigation of
actixities of the industry, as regards the Sherman and Clayton
laws. The government operatives were headed by an assistant
attorney general, wiiile considerable secrecy shrouding the meet-
ings, although considerable data is said t(j have been secured by"
the investigators.
JVaihington Bureau of THE FILM DAILY
Washington — I nvestigatit)n of the industry is being continued quietly
l;\ tile IJept. of Justice. Without any hullabaloo, the department is i)robing
\arit)us phases of the industry, particularly the activities of i'aramount, in
examining the mass of evidence presented in that drawn-out case brought
by the Federal Trade Commission.
-r^=r- I No new probe has been started, as a
result of the commission's order to
l':iraniount to cease and desist block
ixioking and theater acquisition, or of
Canon Chase's letter to the President,
the i)resent investigation being the
>auie a.-, that undertaken several years
ago. This probe was started to de-
termine if the industry is violating the
.Sherman and Clayton anti-trust laws,
liowever, the investigation, being
conducted tmder direction of Col.
William Donovan, assistant attorney
general, is to be a most thorough
one. and in the gathering of evidence,
the department is assured co-opera-
tion of the commission in making ac-
cessible its evidence in the Para-
mount case.
The general study of the industry
(Continued on Pane 10)
OHIO UNIT DEMANDING
LOWER EILM RENTALS
Wood Calls on Members to
Back Move to Forestall
Any Increases
Columbus, O. — Demand for lower
rentals is voiced by P. J. Wood, busi-
ness manager of the Ohio exhibitor
association, in a letter to members
calling ui)on them to insist on reduc-
tions. 1)\- hesitating to close con-
tracts in view of increases he says
are being demanded.
"After making a very thorough
(Continued on Page 10)
CO-OPERATION TO MARK
PARUEAMET PARLEYS
Friendly co-operation will mark de-
liberations between Ufa officials and
executives of Paramount and M-G-M
over the provisions of the Parufamet
contract, it is understood. Ludwig
Klitsch. active head of the German
organization. Dr. G. Becker, chief of
the foreign department and Kugene
Schlesinger, manager of the theater
department arrived in New York yes-
terday from Berlin for a series of
nieetings.
The Ufa executives could not be
reached for a statement. It is under-
(Conlinued on Pafic 10)
U. S., German Producers to
Build Monte Carlo Studio
Monte Carlo. Monaco — .American
and (Jernian interests are reported
hacking plans for a SI. 000.000 studio
here. Casino authorities are declared
t(j be favorable to the project, which
is looked upon with fear by French
producers who see in it a foreign at-
tempt to control the European mar-
ket
(Continued on Paar 10)
More for Stanley
It is understood the Stanley-
Fabian Corp. is about to close
for a number of important
Bayonne theaters. If the deal
should go through, practical
domination of the town will
pass to Stanley.
/
THE
■eS^
DAILV
Tuesday, July 25, 1927
Vol. XLI No. 21 Tuesday, July 26. 1927 Price 5 Cents
JOHN W. ALICOAIE
Publisher
Published daily except Saturday and holiday?
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk. Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York, N. Y., under the act
of March 3. 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
.$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday.
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel : 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London, W. I. Paris
— La Cinematographie Francaise, 5, Rue
Saulnier.
Financial
Eastman Kodak and Paramount stocks each
lost two and three-quarter points on the big
board yesterday, the raw stock unit closing
at 16614 a"(I Paramount preferred at 115.
Other losers were: Fox "A'', one-eighth, clos-
ing at SS]/& ', Fox Theaters (Curb Market),
one-half, closing at 35; Pathe Exchange "A",
one-quarter, at 35 ; Paramount common, 1 y^
at 93% ; Warner Bros, common (Curb Mar-
ket). 1 J4. at 14; and Warners "A", one-
eighth of a point, closing at 2^1^,.
Quotations
High Low Close S.nles
Am. Seat. Vtc 50 49J<^ 49^ 1,800
*Am, Seat. Pfd 46 ....
*Balahan & Katz (>i%
Bal. & K.-itz Vtc 73 K
Eastman Kodak ..167 166^ 166}4 800
*Film Inspect 3^ ....
*Fir.st Nafl. Pfd 100
Fox Film "A" 59 57^ 58Mi 3,300
Fox Theaters "A". 15 "4 15 15 500
*Intern"I Project 10 ....
Loew's. Inc 52f^ 52 52 2'.600
•Metro-Gold Pfd 23 ^4
*M. P. Cap. Corp 8
Pathe Exch 8 8 8 100
Pathe Excli. "A".. 35 35 35 100
Paramount 95-^ 92i^ 93Ji 23,100
Paramount, Pfd... 115 115 115 200
tParamount B'wav . 9854 98.34 98M 1.000
ttRoxy "A" 32 .... 36
i-tRoxy Units 35V{ 37i4
ttRoxy Common . . 10 .... 11 ....
Skouras Bros i7 ....
Stan. Co. of Am. . 68 66J4 67 ^
*Trans-I.u,\- Screen 4.>s ....
Univ. Pict. Pfd...l00!4 100^ 100 J4 10
'Universal Pictures 30 ....
Warner Bros 14"4 14 14 400
Warner "A" 20?^ 20'4 20% 1,000
• Last Prices (Quoted 1 Hond Market
•* Philadelphia Market +t Bid and Ask
AMALGAMATED
VAUDEVILLE AGENCY
Attractions for
Picture Theatres
Standard Vaudeville Acts
1600 Broadway, New York City
Phone Penn. 3580
Tiffany Opens Minneapolis Branch
MiniH-apoIis — Tiffany has opened
an ofticc licrc to distribute the 1927-
i8 product, and the 1926-27 output,
licrctofnrc handled by the F. & R.
t*'ihii K.xchangc. No announcement
of iiianaRcr has been made, but it is
expected that E. Rosen. Kansas City
iiianafTcr, will be transferred here.
Kranz Sales Manager for Sierra
Hollywood — Dale Hanshaw, pres-
ident of Sierra, has appointed Char-
les Kranz general manager for Sierra.
Kranz has his headquarters in New
York and at present is covering vari-
ous exchanges throughout the terri-
tories.
Orpheum, Chicago, Opening Aug. 1
Chicago — The Belmont, v3,30O-scat
house on Belmont Ave., is to open
.\ug. 1, supplanting the Lincoln-Hip-
podrome as the Orpheum combina-
tion house. The Lincoln-Hippo-
drome will be dark.
Mrs. Klein Sailing
Mrs. I'.dward L. Klein sails for
London tomorrow on the Mauretania.
.She is on oflficer and an active ex-
ecutive in the Edward L. Klein Corp.
exporters.
Hanshaw Back from Sales Trip
Hollywood — Dale Hanshaw, pres-
ident of Sierras Pictures, has return-
ed from New York, following an ex-
tensive sales trip covering key cities.
Sam Zierler Back from Europe
,Sani Zierler of Commonwealth
returns l-'riday from Europe on the
Ac(|uitania.
Publix House at Waterloo, la.
Waterloo, Ta. — The \"cnetian. mi-
der construction here is to be one
of the Blank-Publix houses.
Anita Loos Returns
Anita Loos has returned from ■>
tri]) to luiropc.
"Connie" Talmadge Going Abroad
Los Angeles — Constance Talmadge
has left for New York en route to
Paris.
Shannon City House in New Hands
-Shannon City, la. — De Ford &
Henry now are operating the .Star
here.
Kreisler, Farrar at Roxy
h'ritz Kreisler and Geraldine Far-
rar have been signed for appearance
at the Roxy, it is understood.
Lubitsch in New York
Ernst Lubitsch has returned from
(iermanv where he filmed scenes ff)r
M-G-M''s "Old Heidelberg."
STOCK SHOTS
of every conceivable nature for —
dramatic, industrial and educational
producers.
\Qeneral Film Library
(Morris J. Kandel)
117 W.46St.,N.Y.C. Bryant 4417
Broadway Legit House to Run Films
Commencing in .\ugu>i. the Mav-
fair, on 44th St., near Broadway, will
switch from legitimate shows to
straight pictures, showing foreign
pictures, mostly Boliemian. The May-
lajr Associates, under direction of
Samuel Kleinfield, will operate.
"Creation" is Cserepy's First
"Creation" has been announced as
Cserepy's first release in the United
States, with the production to be
roadshowed by the company. It is
adapted from Maurus Jokai's "The
Creation of the World."
Adapting "Give and Take"
Cniver.sal City— Edward Clark and
James Madison wrote the adaptation
on "Give and Take," a comedy which
will feature Jean Hersholt and
George Sidney for Universal.
Irving Briskin Back
Irving Briskin, head of the foreign
department of the Sterling, has re-
turned to New York after a trip to
Canada to determine ways and means
of exploiting the new Sterling prod-
uct for 1927-28 in that territory.
Sterns Returning
.\l)e .Stern, vice president of Stern
Film Corp., and his sales manager,
Herman Stern, are en route to New
York after a six weeks' stay in Eu-
rope.
Buy Boonton Theater
Combined Theatrical Enterprises,
operators of a number of theaters in
Newark, Elizabeth and other Jersey
towns, have purchased the 1,200 seat
liarress theater at Boonton, N. J.
Mary Kornman Recovering
Hollywood — Mary Kornman first
"cjueen" of Our Gang comedies is
recovering from an appendicitis op-
eration.
St. Paul Stage Manager Gas Victim
St. Paul — Carl)on niono.xide gas
caused death in his garage of Louis
Bayones, veteran Capitol stage man-
ager.
Spring Lak2 Remains "Blue"
S])iing Lake. N. J. — l^tiforts to lift
hv .Sriid.ix- closing lid here for a
''•■rit\- carnival, iiroved un>uccesb-
fi-1.
Collins Back with "U"
I'niversal City — Lew Collins is
back directing at Universal. Has
just completed the third of a series
of 1,3 subjects.
If You Are in the
Market for Any Kind of
MOTION PICTURE
APPARATUS
CONSULT US-AND SAVE
MONEY
SEND FOR OUR PRICE LIST
UIILLOCICHByS
▼▼no West 32'^''St..Neu;york,N.y.**
n Pbona Panna. 0330
I Motion Picture bepartm^nt
I U. S. and Canada Agents for Dabric
"Hermit" Sues Producer
linllywood — Peter Howard, pro-
fessionally known as "Peter, the
Hernnt," has filed suit for $130,000
against Inspiration Pictures, Edwin
Carewc, Count Ilya Tolstoy and
Harry D. Wilson charging he was
engaged for and then left out of the
cast of "Resurrection."
Carey in "Rose Marie"
Culver Cit\- — Harry Carey has
been cast for "Rose Marie," which
W^illiam Nigh will direct for M-G-M
with Renee Adoree in the title role.
Ralph Forbes will play opposite and
Roy D'Arcy has been chosen for an-
other leading role.
rX^:OURCANC:^
// COMEDY J
HAL ROACH Paese/^rs
*^is Rascals
— ^' //v
^T^£ClO/f/Oi/S,
There is a 'Cornerblock' cut furnished!
FREE for all Pathecomedies at your
Exchange.
1000 Pages oS
Information
Free to
FILM DAILY
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THE
Tuesday, July 26, 1927
iS^<
DAILV
New Roxy Financing
of $2,000,000 Planned
Wliilf details liavc iu>t Ix-cii coni-
:ed, essential teriiis have been
L-ed upon for issuance of a six per
t note issue of $2,000,000 or more
the Roxy Theaters Corp., to fund
tticit of less than that amount re-
ting froni construction of the
; ).\y. Financing, it is stated, might
followed by payment of cash divi-
ds on the Class A stock.
• riginal deficit from the building
<truction was close to $-',000,000,
that figure has been reduced by
iind $500,000, so that the corpora-
II is concerned only with funding
' 500,01X) of the obligation.
'he financing is expected, however,
be considerably more than that,
ce the corporation management
« in mind other plans requiring
ds, including inauguration of
i\idends on the Class A stock.
The Class A has had a brisk gain
1 the last few days, reflecting the
nticipated financing and probable
lauguration of cash dividends on the
fock.
Shirley O'Hara in Menjou Cast
Hollywood — Shirley O'Hara. 17
car old Irish girl recently signed to
1 five year contract with Paramount,
as been cast for Adolphe Menjou's
\ Gentleman of Paris now in pro-
uction under direction of H. D'Ab-
adie D'Arrast.
Frank Johnson at Cheyenne
I Cheyenne, Wyo. — Frank Johnson,
• '3rmer Pantages Los Angeles man-
ger, has taken over management of
ie Princess.
\eene Considering Loew
Future Plans at Dallas
Dallas — Whether Loew^'s will re-
uild the Melba, build a new house
ere, or seek to take over the Old
[ill, is to be determined here by
ionel H. Keene, southern division
lanager, who is here to determine
:ope of the fire which gutted the
felba. Loew's shows now are being
Resented at the Old Mill, loaned by
jie Saenger interests.
From Dallas, Keene is to go to
ouston where the chain is complet-
g a house for opening Labor Day,
fid then will proceed to Memphis
jhere, through the deal with Publix,
oew's recently secured control of
1 first runs accept the Pantages.
HoUliniiS SI 15. 000, 000
London— Pox has SI 15.000,-
000 invested in theaters, Win-
field R. Sheehan told "The
Daily Film Renter." The firm
has holdings in 450 houses, has
six in course of construction
and will build 23 others.
W. R. Sheehan included
West Coast Theaters holdings
in the figure he made public in
London.
Finds Films Growing in
Popularity in Orient
Hollywood — Motion pictures are
growing in popularity throughout the
Orient, where the Japanese "are
striving desperately to break into the
production of films to compete with
.American product," B. P. Scluilbcrg,
associate producer of Paramount
stated on his return from Japan.
Japanese, he said, are fraiik imita-
tors of American methods and are
turning out pictures with Japanese
players which follow the lines of
American films, he said.
Although primarily on a vacation
trip, Schulberg while abroad made a
complete survey of the Oriental mar-
ket and returned with data that may
have an important bearing on pic-
tures that are produced with the
Oriental market considered as a pos-
sibilitj'.
"The Japanese like our pictures in
the following order," said Schulberg,
spectacle, society drama, and more
lately the flapper type of picture.
"The great care now being exer-
cised by producers to make no films
that might injure the sensibilities of
any nation has appealed very strong-
ly to the Japanese sense of courtesy
and our pictures are suffering very
little from censorship."
Dorothy Devore Sues
Hollywood — Suit for $1,750 as sal-
ary has been started by Dorothy De-
vore against S. S. Krellberg and the
Krellberg Pictures Corp., declaring
she sees no reason why "an act of
God," should prevent collection. The
producer agreed to finish "The Little
Girl God Forgot,' 'by June 1, to per-
mit Miss Devore to appear in an-
other picture, she says, but the film
never was started and Krellberg ex-
plained the delay as due to "an act
of God." in the death of his scenario
writer. Waiting for production to
start, caused her to lose several other
assignments, she claims.
"U" Plans Newspaper Film
LTniversal has completed arrange-
ments for production of a co-opera-
tive special of unique theme. It will
he called "The Muzzle" and has been
written as an original by Peter B.
Kvne. The Associated Press, the
United Press and Will H. Hays will
co-operate. The story is based on
situations of great importance in
present day affairs and is said to be
a tribute to the enterprise and inde-
pendence of newspaper editors
throughout the country.
Laemmle Award Board is
Increased to 7 Members
Hoard nf Decisions for the $5,000
l.aemmle Award, has been increased
from five to seven members, at the
'suggestion of Carl Laemmle. The
additions were made by the original
live judges on suggestion of Will H.
Hays.
The desirability of having every
branch of the field and every impor-
tant news agency reflected in the
Board of Decision prompted the se-
lection of M. Koenigsberg, who is
the president of International News
Service.
Response on the part of foreign
newspaper and magazine correspon-
dents to the Laemmle Award ide.i
made it seem arlvisablc to LaemmU'
to have another foreign representa-
tive on the board, in addition to Jean
Sapeiie, publislur of "Le Matin."
Their choice fell upon Dr. Roland
Schacht, German author, newspajier-
man and publicist. Dr. Schacht is
thoroughly familiar with picture af-
fairs and is known throughout Eu-
rope and understands thoroughly, and
writes in many of its languages.
Other members of the board arc:
Karl A. Bickel, president of the
United Press; Kent Cooper, general
manager of the Associated Press;
Arthur H. Kirchhofcr, president Na-
tional Press Club, Washington, D.
C. ; James R. Quirk, h^ditor of "Pho-
toplay Magazine"; and Jean Sapenc,
publisher of "Le Alatin", Paris.
Jeannie Macpherson Recovers
Culver City — Jeannie Macpherson,
scenarist for "The King of Kings,"
has returned to the Pathe De Mille
studio after a nervous breakdown.
Reported Paramount Deal
with Soviet Is Denied
Associated Press despatches from
Moscow, outlining a reported affili-
ation between Paramount and Sov-
iet Cinema Trust for production and
operation of theaters in Russia, were
denied by Adolph Zukor. The Mos-
cow reports were based on an ar-
ticle from the Paris correspondent
of "Izvestiya," quoting Jasper P.
Mayer, purported Paramount repre-
sentative, as stating the alliance w^as
contemplated. This, it was stated,
was based on successful production
of 34 Russian films, with Paramount
prepared to finance production in
Russia for American consumption and
to establish a chain of theaters. Zu-
kor stated he knew no one by that
name in the Paramount organization
Keaton Denies Plagiarism
Hollywood — Buster Keaton brands
as "without foundation" claim made
in a suit filed against him that he
"lifted" plot of "The General" from
"The Great Locomotive Chase," writ-
ten by the late William Pittenger.
Stevens Here
Louis Stevens, author of "Hard
Boiled Haggerty" and "When Babe
Comes Home" for First National, is
in New York from the Coast. He is
here regarding publication of a new
novel, "Fools of Illusion."
SMART SHOWMEN
don't wait for the Fall Season —
they book and play the biggest
and best pictures now.
MARKS BROS., enterprising
Chicago showmen have booked
for immediate showing at their
beautiful
GRANADA
and
M AR BRO
Theaters (5,000 seats each).
The dramatic event of the film
year
ALLURING/'
e;cot/c/
/A ^Spectacular (/ tmotional
Drama of Fashion -^and Folly.
MTINWOMIMS
WRITTtN (? DIWCTEO BY
WALTER. LA^G
SUPERB STELLAR SUPPOIiTINa CAST
ROCmm FELLOWS- GLADYS BROCKWIL
ALICE WmiE- ~ liUTH ST0NEH0U8&'
JOHN MIUAN ~ CHWJLIS BUDDY POST.
YOU can book it
N O W
Exchanges Everywhere
LUMAS FILM CORP.
Sam Sax. Pres.
1650 Broadway, N. Y. City
/
WHAT
A
VIRGINIA VALLI
JANET CAYNOR
BLANCHE SVVEET
O LIVE RO R D E N
Only FQ>
a box-offlc*
Hie opening shot
GEORGE O'BRIEN
anct VIRGINIA VALLI in
PAI D TO LOVE
HOWARD \iP'^Y& production
Hei" first for the new season
JANET CAVNOR
starred in
2 GIRLS WANTED
ALFRED IE. CJHEEN producf /on
A sure fire star
BLANCHE SWEET
starred in
SIN GED
J . G . WR AY production
Her first for the new season
OLIVE BORDEN
►v/MNEIL HAMILTON in
IheJOY GIRL
ALLAN DWAN product/
yo/7
M ■ Ml ■ Hf^mi
^
ould release such
)last in 6 short weeks
wo
de Luxe
lalo.- The first
^^'^ DOLORES DEL RIO
VICTOR McLAGLEN
IN
P
CarmeN
RAO U L \4JK\.S\\ product,
ion
The second
GEORGE O BRIEN
a/Jc/VIRCINIAVALLI in
EAST SIDE,WEST SIDE
ALLAN Xy^JKH production
Also
^
The Worlds Greatest ''''otion Picture
WHAT PRICE
GLORY
wrfftVICTOR McLACLEN EDMUND LOWE
DOLORES DEL RIO
STAGE TRIUMPH />y LAURENCE S"
MAXWELL ANDERSON
RAOUL WALSH procfocf/on
BASED ON THE STAGE TRIUMPH /,y LAURENCE STALLINCS a/7<y
MAXWELL ANDERSON
EDMUND
LOWE
Ripping aifiray all barriers oS bunk and bull
• • • blasting asunder the structure of false
value ^which threatens the business ivith
disaster . . • PETE HARRISON hurls a bomb-
shell of truth into the seething ranks of the
industry!
nV'%,
In his epoch-making address before the
Theatre Owners Chamber of Commerce at
the Hotel Astor, New York,'-a speech that
stunned the entire world of motion pictures
— Mn Harrison stated that F B O
^w^as the only organization
making pictures today
^which deserved an increase
in rentals over last year!
F B O thanks Pete Harrison for his tribi
independence and to its strak^it^forward
iliii
Jj.^.-imi.MimH^witi^mKlL'aMV t. KMMW lULM—MegK-
PETE HARRISON,
Mping with his dynamic pen to hlaze the
lay to an era of sanity in the motion
fcture industry!
i-^
Mr. Harrison said
concerning F B O:
Before the 1926-27 season, F B O
made a poor quality of program pic-
tures. During 1926-27 they surprised
the exhibitors by deUvering a very
good line of goods. And the exhibi-
tors paid for them the small prices
they paid for the other years. This
year the line-up looks good. 1 have
seen two or three of their pictures so
far and they are very good. I have an
idea that they are going to maintain
the same quality through the 1927-28
season. For this reason it should be
fair for exhibitors, except those in
small towns, to offer a slight increase
for this company's product. They are
the only national distributor that do
not own theatres, and deserve the
support of the independent exhibitor.
ms
k^
its product, to its
!s with exhibitors.
THE
Theater Changes
KANSAS
New Theaters
Great Bend — State.
Changes in Ownership
EUinwood — The EUinwuud, sold to W. M.
Weber by Chris Hermes. Fulton — Peoples,
sold to W. D. Bearce by J. T. Headley.
Hunnewell— The Hunnewell, sold to Walter
Douglas by Roy A. Shai-p. Lamed—
State, sold to Wooten Y. Kickart by J.
T. Leffert. Lyons — Odeon, sold to G. W.
Bay? by J. A. Townsley. Melvern —
Happy Hour, sold to C. W. Ingels by
A. K. Ball. Peru— Opera House, sold to
Sonnenburg & Royer by Ike Alford. Pres-
cott — ^The Prescott, sold to W. D. Bearce
by Chas. R. Smith. Preston— The Pres-
ton, sold to W. E. Diamond by A. J. Van
Vranken. Westphalia — Star, sold to W. L.
Smith by Kirkham & Poire.
Closings
Chetopa — ^Opera house (temporary). Edmond
— Elite (temporary). Galena — Electric
(part time). Jetmore — Dreamland (per-
manent). Lincolnville — Novelty (perman-
ent). McCune — Electric (temporary).
Scammon — Royal (part time). Spavonburg
—Opera House (temporary). Stark — Ward.
Victoria — Rex (temporary). Williamsburg
— Cozy (temporary).
KENTUCKY
Openings
Clay — Palace. Drift — The Drift. Lackey — The
Lackey. Latonia — Derby.
Changes in Ownership
Betsy Layne (Justell) — Playhouse, sold to
Cauley K. Lusk by L. Williams. Bulan
—Liberty, sold to Sam A. Felici by Peter
Cassenelli. Campbellsburg — The Camp-
bellsburg, sold to W. E. Wolfe by A. A.
Asbury. Clinton — Star, sold to R. L. John-
son & Co. by Ray Spicer. Cottonwood
Falls — Odeon, sold to Earl Harman by W.
L. Rockwell. Covington — Strand, sold to
Willis H. Vance by Leo Talvey. Dixon—
Rex, sold to E. S. Love by W. E. Wilke.
Milton — Community, sold to Coffin by F.
Tackson by W. B. Ray. Peach Creek —
Palace, sold to Mr. Wilson by Star Amuse.
Co. Pikesville — Liberty, 'sold to Chas. E.
Grote by G. C. Scott. Pineville — Gaines
and Gem, sold to Max Euster by W. H.
Gaddie. Salyersville — Rex, sold to Ben
McCormick by H. Harrington. Scottsville
— Crystal, sold to H. E. Dixon by P. H.
Huffman. Springfield — New Cozy, sold to
R. L. Overstreet and L. A. Burns by A.
Schlecker. Whitesburg — The Whitesburg,
sold to Mrs. B. A. Wade by Edgar Howell.
Closings
Blackey — Rodney (account of flood). Clay —
Palace. Cloumbia — ^Paramount. Cumber-
land— The Cumberland. Danville — Colonial.
Glencoe — Glen. Grayson — Grand (perman-
ent). Louisville — Walnut. Reelsville —
Picture. Weeksbury — The Weeksbury (ac-
count of flood).
LOUISIANA
Changes in Ownership
Glenmora — Rialto, sold to W. L. Brown by
W. C. Pringle. Slidell— Clio, sold to Rich-
ards & Sheffield by B. V. Sheffield.
Closings
Cut Off — Charpentier. Delhi — Idle Hour. Jean-
erette — Rijou. Scotland — The Scotland
(burned).
MAINE
Changes in Ownership
Portland — Colonial, sold to Mack & Son by
W. Gallagher.
MARYLAND
Changes in Ownership
Middletovni — Memorial Hall, sold to G. A.
Bowlus by the American Legion. Snow
Hill — Opera House, sold to E. W. Morris
by F. H. Hartman.
Closings
Balto — Star (temporary). Newport News —
Lincoln (temporary).
MASSACHUSETTS
Changes in Ownership
Jamaica Plain — Supreme, sold to Mrs. L. F.
Sangster by H. R. Williams.
MICHIGAN
Changes in Ownership
Bay City — Woudside, sold to H. immerman
by F. Pearlman. Detroit — Castle, sold to
J. M. Leasia by Arthur Simpson. Home,
sold to Woodward Theater Co. by R. H.
Stubbs. Grand Rapids — State, sold to H.
A. Bird by F. C. Nichols. Saginaw —
Paloma, sold to Cudney & Garries by Har-
old Szwed. Shepherd — The Shepherd, sold
to H. C. Holmes by S. J. McCabe.
Closings
Capac — Palace. Grand kapids — Biltmore.
. . Pittsford — Pastime. Sagmaw — Scenic.
MINNESOTA
New Theaters
Minnetonka Beach — Lafayette.
Changes in Ownership
Erskine — ^Star, sold to H. E. Simon by Ophus
& Reek. Lake Crystal — Cozy, sold to Don
Konz by John Pesava. Mcintosh — Grand,
sold to H. E. Simon by Ophu? & Reek.
Pequot — Lyric, sold to H. E. Simon by
Frank Paschket.
Closings
Aurora — Rex. St. Paul — Arcade. Two Har
bors — Palm.
MISSISSIPPI
Changes in Ownership
Lexington — The Lexington, sold to E. A.
Moore by M. J. Thomas. Poplarville—
The Poplarville, sold to Pine Tree Amuse.
Co. by W. Daughdrill.
Closings
Calhoun City — Bluebird.
MISSOURI
Openings
Granger — New.
Changes in Ownership
Gait — Rusk, sold to Geo. Rusk by Rachel
Bingham. Kansas Oity — ^Bancroft, sold
to Couch Smith by Taylor & Davis. Ells-
worth, sold to T. W. Fleming by A. K.
Hightower. Strand, sold to J. C. Rader
by Sam Carver. Lynn Creek — Ozark, sold
to H. W. Willard by R. Kiplinger. Milan
^Harmon, sold to F. C. Bingham by Sam
Carver. St. Joseph — New Palace, sold to
Clyde Phillips by Geo. Monterey. St.
Louis — Jest-A-Mere Theater, sold to Thos.
James by C. Pittman. Weston — Eureka,
sold to C. E. Burns by G. L. Rugg.
Winston — Johns, sold to Warren Johns
by Winston Picture Show.
Closings
Bethel — Opera House (temporary). Bragga-
docio— Lewis. Clinton — Bixman (tempor-
ary). Effingham — Electric (permanent).
Fornfelt — Midway. Gorin — Colonian (tem-
porary). Latham — The Latham (tempor-
ary). Lilboume — Rex (temporary). Port-
ageville — Lyric (temporai-y). Republic — The
Republic. Richmond — Royal (temporary).
Springfield — Ritz (permanent). Stover —
Bank Hall (temporary). Warsaw — Opera
House (temporary).
MONTANA
Openings
Broadview — The Broadview. Lake McDonald
— The Lake McDonald. Orpheim — Court-
esy. Troy — Princess.
Changes in Ownership
Belgrade — Community, sold to James Craw-
ley by Chas. E. Walke. Cascade — Pastime,
sold to Mr. Robins by H. Mattson. Lewis-
ton— Judith, sold to Pacific N. W. The-
aters Inc., Wm. Steege by Rolla Dun-
can. Medicine Lake — Golden Rule, sold to
J. M. Kudma by Mr. Glaenzke. Rudyard —
The Rudyard, sold to C. J. Morse by
Modern Woodmen of America. Winnett —
sold to Mr. and Mrs. Dugan by W. E.
Dickson.
Billings — Babcock. Boulder — Temple Hall.
Butte — Ansonia, Broadway, Orpheum and
Parkway. Fort Benton — Mission. Froid —
Liberty. Galata — The Galata. Gardiner —
Gardiner Band. Glasgow — Orpheum. Grea
Pal\s — Alcazar. H ardin — Liberty . H ingjiam
— Hyline. Hobson — Murray Hall. Joplin —
The Joplin. Missouli — Rialto.
NEBRASKA
New Theaters
Battle Creek — Miller. Pickrell — Williams.
Changes in Ownership
Benkelman — Lyric, sold to Edw. Zorn by
Hines. Emerson — World, sold to Mr. Hink
by M. C. Freed. Laurel — Auditorium, sold
to Mr. Hudson by A. M. Letich. Mema —
Opera House, sold to C. R. Atkisson by
Thomas & Tomandle. Omaha — Garden,
Exhibitors
Daily Reminder
Plug outstand-
ing features of
comfort of your
house in adver-
tising.
Tuesday, July 26, 1927
sold to D. L. Saitz by A. J. Roach. Page
— Cozy, sbld to G. Bressler by H. S.
Shanner. Polk — Viking, sold to H. M.
McGaffin by Miller & Sunberg. Touhy —
Movie, sold to Louis Jelinek.
NEVADA
Closings
Battle Mountain — Bartoo.
NEW JERSEY
New Theaters
Brooklawn — The Brooklawn. Stone Harbor
■ — Municipal Pier. West Collingswood —
Crescent.
Changes in Ownership
Bridgeton — Criterion and Majestic, sold to
Equity Theaters Inc. by Franklin Theater
Co. Seaside Pafk— Park, sold to I. M.
Hirschblond by Robt. Haag.
Closings
Belleville — Alpha. Dover Plains — Herberts
Hall. East Orange — Brighton. Jersey
City — Duncan and Lyric. Linden — The Lin-
den. MorristowTi — Palace. Newark — Lewis,
Lincoln, Rialto, and Tivoli. Woodbine —
Capitol (temporary). Woodridge" — The
Woodridge. Woodcliffe — The Woodcliffe.
NEW MEXICO
Changes in Ownership
Alamagordo — Alamento. Hanover — The Han-
over, sold to Garcia Montoya by Empire
Znic Co. Tyronne — Palace, sold to E. W.
Ward by E. L. Lynch.
Closings
Fierro — Bessemer Sociay Club.
NEW YORK
New Theaters
Clyde — Clyde Playhouse. North Colins —
Olympic.
Changes in Ownership
Antwerp — Casino, sold to C. E. Taylor by
E. C. Allen. Buffalo — Marlow, sold to
David Kreiger by Zimmerman & Fergu-
son. Cleveland — Casino (formerly Nov-
elty), sold to C. E. Taylor by W. E. Al-
len. Palmyra — Park, sold to Schine Ent. Inc.
by H. L. Averill. Rensselaer — Brightspot,
sold to A. Stone by C. Miller. Columbia,
sold to A. Stone by M. Conery. Schenec-
tady— iCameo, Capital and New, sold to
Farash Ent. Inc. by G. Dwore.
Closings
Brooklyn — Eden, Navy. Norwood, Public Pal-
ace and Victory. Bronx — Plaza. Long Is-
land— Franklin at Ostoria ; Atlantic Hall
at J5. Quogue; Ritz at Flushing; Castle
at Long Beach ; New Columbia at Mes-
peth. Mexico — Town Hall (burned). Mt.
Kisco — Playhouse.
New York City
Closings
Academy on 14th St.; Apollo on E. ISOth
St.; Chelsea; Grant; Houston; New Park
on E. 180th St.; Regent on 81st .St. and
1st Ave.; Seventy-Ninth St.: Wakefield;
Willis on 138th and Willis' Ave.
Peekskill — ^Colonial. Rochester — JefTerson.
Syracuse — Melba.
NORTH CAROLINA
Re-openings
New Bern — Palace. Winston — Salem — New
Pilot.
Changes in Ownership
Draper — ^Grand, sold to C. K. Cabell by C.
R. Mclver. Dunn — Colonial, sold to W.
R. Jernigan by J. L. Lancaster. Durham
• — Wonderland, sold to W. G. Logan by F.
K. Watkins. Wilson— The Wilson, sold to
S. S. Stevenson by Paul Phillips.
Closings
Asheville — Star (temporary). Cumberland —
Civic League (permanent). Lawndale —
The Lawndale (temporary). Lenoir — West
End (permanent). Magnolia — New (per-
manent. Mooresville — Victory (temporary).
NORTH DAKOTA
Changes in Ownership
Dunn Center — Movie, sold to Andrew Grant-
ford by J. A. Bergdahl. Forman — The
Forman, sold to J. G. Baird by A. P.
Lay ton. Harlow — Movie, sold to A. J.
Peterson by Commercial Club.
Closings
Beach — •Bijou.
OHIO
New Theaters
Mt. Victory — The Mt. Victory.
Re-openings
Coming — Majestic (Sat. & Sun. only).
Waynesfield — Bennett.
Changes in Ownership
Bremen — 'The Bremen, sold to F. A. Gunis-
ler by H. C. Kneller. Cleveland — Penn
Square, sold to J. Stein by B. C. Steele.
Dayton — Mirror, sold to Jess ,S. Lochner
by Paul Banker. Middletown — Lorenzo,
sold to Louis Martin by Joe Lorenzo.
New Vienna — Airdome, sold to M. S. Sayre
by S. O. Liming. Obestz Junction — Ex-
hibit, sold to Gardner & Salmans. Shady-
side— Ohio, sold to W. P. Jones by C. B.
Grimes. Sidney — Gem, sold to Thos.
Broad by McClure Bros.
Closings
Carroll — Opera House. Cincinnati — Washing-
ton. Columbus — James and Savoia. Fred-
ricksburg — The Fredricks. Middletown —
Lorenzo. Pleasantville — Temple. West
Liberty — Strand.
OKLAHOMA
Openings
Enid — New Mecca.
Re-openings
Lonewolf — Liberty.
Changes in Ownership
Ardmore — Atjelphos, Princess and Theatorium,
sold to Griffith Bros. Amus. Co. by Cons.
Amuse. Co. Covington — ^American, sold
to J. W. Pickard by W. A. Stanrdige.
Foss — Empress, sold to John Lawrence by
R. McGaughey. Guthrie — Pedigo, sold to
A. B. Normand by Ned Pedigo. Henry-
etta — Blaine, Morgan and Yale, sold to
Griffith Bros. Amuse. Co. by Chas. Blaine.
Jet — Community, sold to M. Blackledge.
Lexington — Pastime, sold to Burket &
Clary by R. O. Shonts. Maysville — New
Maysville, sold to L. E. Brewer. Sand
iSprings — Liberty, sold to H. G. Smith.
Slick— Cozy, sold to E. B. Phillips by P.
W. Barton. Sulphur — Log Cabin and Rain-
bow, sold to A. L. Crumpy by J. D.
Ramsey. Tupelo — Auditorium, sold to C.
R. Bridges by R. H. McDonald. Wirt-
Liberty, sold to J. L. Bridges by W. H.
Clower. Webb City — Liberty, sold to Pet-
tigdew & Dunkin by H. C. .Xshby.
Closings
Ardmore — Liberty (temporary). Capron — The
Capron. (indefinitely). Dougherty — Rex.
Fort Towson — Palace (indefinitely). Mu-
tual— ^Richmond Cons. School (temporary).
Nash — Ruby. Rocky — Mecca. Tulsa — Art
(permanent). Watts — Royal (temporary).
OREGON
Changes in Ownership
Newport — Liberty, sold to Mrs. E. S. Bair
by F. W. Jones. Portland — New Grand,
sold to Arcade Amuse. Co. by Saxe In-
vestment Co. ; Princess, sold to Mrs. Con-
ely by Julius Saxe; Villa, sold to Con-
rad Werneke by Milos Hrbacek.
PENNSYLVANIA
Openings
Southwest — The Southwest.
Changes in Ownership
Bridgeport — ^Strand, sold to Maurice Sherman
by S. Pulaski. Brownsville — Plaza, sold to
ii
Tuesday, July 26. 1927
DAILY
\ 1'. hill by 1. Wriglit. Bultonwood —
ii;ir<lcti. solil to Juliii Mariiios by S. I'ud-
.idlik. Curwensville — Strand, solil to Riche-
lU riif.itcr fo. by Thoinpson Itros. Ed-
'ystone- Kclipse, sold to J. D. Farber by
ll.irrv Miller. Franklin — Orplicuni. sold to
Mr. Itackarach by Mr. Dion. Classport —
I'alacc. sold to J. Gorris by Mr. Naybouse,
Harrisburg — •Hmad, .lold to T. H. llcckard
Kalznian & Kcldscr. Johnstown — Vie-
ria. sold to V. F. .Scot by (liambcrlain
\nuise. Co. Parkersburg — Opera House,
■ Id to Pinciis X- KiisscU by Morris Adel-
ruin. Philadelphia — .\stor. Imperial, Mam-
ith Moilcl atul New Palace, sold to Equity
I healer? by \Vm. Cohen Amuse. Co. Ar-
idc, Karl, JetTerson, Park and Richmond,
• >ld to K<|iiuy Theaters by Green & Alt-
nan. Fifty sixth St., sold to Herman
Weller by Wolf & Bergcr. Fay's, sold to
"' \\'.ix by Kd Fay. Phillipsburg — Seven
sold to Richelieu Theater Co. by
pson Bros. Pittsburg — Chime, sold
• . Mrs. Schendel by Mr. Paul. Reading
-Arcadia. Princess, Queen, Hex, Rivoli,
Koyal. San Toy, Sctuiylkill Avenue, Strand
and Victoria, sold to Ec|uity Theaters Inc.
by Franklin Theaters inc. Souderton —
Broad, sold to East Coast Theaters by Geo.
Bennethum's estate. South Bethlehem —
Lehigh Orpheum. sold to Colonial Hethle-
hem Corp. by Harlan E. Woehrle. Warrior
Bun — Palace, sold to John Marinos by S.
Podsladlik. White Haven — Electric, sold
lo Frank Romano by Klmer Moyer.
Closings
Ubion — The Albion. Allentown — Southern
(temporary). Bentleyville — Safety. Big Run
— Liberty. Brandycamp — The Brandy-
camp Bumside — Patchin. Chester — Benn
Copeland -The Copeland. Eldred-— The El-
dred. Grindstone — The Grindstone. Johns-
town— Majestic. Ludlow — Valley (tempor-
ary)- Mahaffey — Gem. Mt. Morris — Al-
menda. Philadelphia — Montgomery (tem-
porary). Pittsburg -Garfield. Sandy Ridge
Pastime. Sharon — Gable. Shennandoah —
strand (temporary). Spangler — Gray.
Treveskyn — Drearr. (temporary).
SOUTH CAROLINA
Changes in Ownership
Clover — Carolina, sold to I. M. Smith bv R.
] D. Richards & \V. H. Smith. Edgefield—
' Victoria, sold to P. W. Lincoln S: F. F.
Quarles by \V. S. G. Heath. Rock Hill-
Imperial, sold to J. M. McElwee by B.
\V. Bradford. Sumter — Lyric, sold to n.
L. Hall by Ed. Turner.
SOUTH DAKOTA
Changes in Ownership
Aberdeen — Princess, sold to Roht. Mass by
Walker Amuse. Co. Midland — State, sold
to John Larson by J. J. Willoughby. Wau-
bay — Orpheum. sold to \V. G. Roggenbuck
y E. A. Esche.
TEXXESSEE
Changes in Ownership
iCovering — Palace, sold to \V. F. RufiRn by
L. L. Lewis. La FoUette — Xovelty, sold
to \V. H. Parrot by R. F. Riggs. Mem-
phis— Highland Heights, sold to F. M.
Matthews by Mrs. Brady. Newborn —
Dixie, sold to W. F. Ruflfin hy M. J.
Houston. Pikesville — Empress, sold to P.
•. Tallent. Whitewell— The Whitewell,
-lid to L. H. Grayson by H. \V. Grayson.
j Closings
' Hartford — The Hartford. Henderson — High
■-chool. Union City — Union City Amuse.
TEXAS
] Openings
I Glen Garden — The Glen Garden. Meadow —
Gafton
Changes in Ownership
Abilene — Gem and Palace, sold to Dent The-
] aters. Brenham — Rex and Simon, sold to
Brenham .-Vmuse. Co. Dallas — Forest (for-
merly Colonial), sold to M. S. White.
Floyadaha — Royal and Olympic, sold to
R. \V. Simpson. Fort Worth — Fawn, sold
to Sam D. Archibald. Gorman — Strand,
sold to McCowan & Petty. Grand Prairie
— Texas, sold to J. L. Wolfenberger, Jr.
Home Valley — View, sold to \V. M. Davis.
Henrietta — Majestic, sold to W. L. Breden.
Houston — Hidalgo, sold to Adolfo Jimenez.
Naples. — Palace, sold to O. R. Young.
Pleasenton — Browns Play House, sold to
P. -X. Vance. Waco — National, sold to
Adolfo Jim«rez. Wichita Falls — Gem, sold
to Dent Theaters. Monroe, sold to C. E.
Litchfield.
Closings
Burton — Star (pennanent). Colorado — Mis-
sion (di^mantlcd). Crim — Kilgore (tempor-
ary). ,Crowell— Iftrand.Daingerfield — JI\'>I-
ace (temporary). Dime Box — Star (per-
manent). Galdewater — Happy Hour (dis-
mantled). Lubbock — Lindsey (temporary).
Marvel — llawlcy and Lyric. Monahana —
Palace. New Ulm — Star (permanent).
Waco — Majestic (permanent).
Theaters Planned
Presidio by J. J. Dillon.
UTAH
Re-openings
Salt Lake City— Co/y.
Changes in Ownership
Midvale lliib. S..I.1 to Clydi- .\. lilasius by
(Jeo. Honing. Salt Lake City — Orpheum,
sold to L. Marcus Enterprises by Ed.
.Morri?. Rialto (formerly Kinema), sold to
Jos. Lawrence and Geo. Randall by Louis
Strike.
Closings
Logan — Iris.
VIRGIXJA
Changes in Ownership
Bedford — Liberty, sold to Liberty Tlu-ater
Corp. by N. E. ZeiLer. Clevefiand —
Jewell, sold to J. E. Amnions by E. F.
Jessee. Clifton Forge — Masonic, sold to
."Shenandoah Valley Theater Co. by I.
Weinberg. Harrisonburg — Xew Virginia,
sold to Shenandoah \'allcy Theater Co. by
I. Weinberg. Lexington — New, sold to
Shenandoah Valley Theater Co. by I. Wein-
berg. Martinsville — National, sold to J.
B. Webster by Blueridge Ab. Co. New-
port News — Colonial, sold to M. Barney
by H. Uixon. Staunton — Grand and New,
sold to Shenandoah Valley Theater Co. by
I. Weinberg. Wilder— The Wilder, sold
to Gus Kastenos by S. Scordas.
Closings
Amonate — The Amonate. Berkley — T^iberty
(temporary).
WASHINGTON
Changes in Ownership
Bellingham — .\merican. Egyptian and Gr.-ind,
sold to Pacific X. W. Theaters by Belling-
ham Theaters. Burlington — Grand, sold to
A. O. Jones by Robt. Anderson. Daven-
port— Blue Mouse, sold to E. C. Gehrke
bv Will. Fowler. Hoquiam — Capitol, sold
to Ed. Dolan by Earl E. See. Seattle-
South Park, sold to X'. Lavin? by C. L.
Lloyd. Standwood — Ideal, sold to A. G.
Hooper by B. N. Barnett.
WEST VIRGINIA
Openings
Lawton — Greenwood.
Re-openings
Ripley — The Ripley. Rosemount — -State.
Changes in Ownership
Belington — Grand, sold to R. T. Talbot by
Mr. Kellenberg. Benwood — -State, sold to
Mr. Du Luca by J. Vela?. Camdeon-On-
Gauley — Liberty, sold to Cherry Rive
.\nuise. Co. by Gum & Massella. Clothie
— Hippodrome, sold to Joe Toth by Otto
.Saunders. Lorado — The I^orado, sold to
Douglas Kirk by D. Prino. Page — Lone
Star. Peach Creek — Palace, sold to Mr.
Wilson by Star. Amuse. Co. Sharpies —
The Sharpies, sold to Joe Toth by Otto
Saunders.
Closings
Ashford — The Ashford. Besoca — The Besoca.
Charleston — Grand. FoUansbee — Edison.
Harrisville — Electric. Huntington — Tola.
Mamouth — The Mamouth. Monongah —
LTnion. Page — Lone Star. Phillippi — Xixon
(temporary). Rosemont — State. Springton
— Silent Players. West Huntinton — Tola
(for summer).
WISCONSIN
Changes in Ownership
Cashton — Opera House, sold to Larson Bros,
by L. F. Wavra. Gays Mills — Unique, sold
to A. J. .Shumow by C. H. Gander. Liv-
ingston— Park, sold to Chas. Fest by C.
Tuttle. Manitowoc — Strand. Port Wash-
ington— Ozaukee, sold to HoflF & .\dams by
Harry Peerlewitz. Racine — Grand, sold to
Jas. Boden by L. M. Osius. iSayner —
Vernon, sold to A. V. Do Witt by M. C.
Hanson. Sharon — Rialto, sold to H. S.
Walls by Wni. Anderson. South Mil-
waukee— Garden, sold to Edda Weisner by
Ed. Wagner. Tomah — Unic|ue, sold to
Smith &- Johnson by J. H. Seegar. Wis-
consin Rapids — Ideal, sold to H. Eckhard
by J. P. Gniwell. Woodruff — Opera
House, sold to M. C. Hanson by A. V.
De Witt.
Hollywood Happenings
P\ HARVEY E. GAUSMAN
Henley to Direct "Mixed Marriages"
Culver City — liol>arl llcnlcy is
back at the M-G-M studio following
a visit ill New York, and will direct
as his first assignment under a new
long-term contract, "Mixed Mar-
riages," third co-starring vehicle for
Lew Cody and Aileen I'ringle. These
players are now completing "Tea for
Three," and tiieir first joint picture,
"Adam and Evil," will soon be re-
leased. "Mixed Marriages" is an
original by Florence Ryerson and
Colin Clements.
Completing "The Swell Head"
Hollywood — "The Swell Head,"
Cohmibia's final production of the
present season, is being completed.
Tliis fihii was started under the
working title of "Sidewalks of New
York." Ralph Graves is both direc-
tor and leading man in this produc-
tion, and is supported by Kugenia
Gilbert, Mary Carr, Mildred Harris,
Johnnie Walker and Tom Dugan.
New "U" Serial
Universal City — "Haunted Island,"
Universal's serial starring Jack
Doughterty, started production last
week under direction of Robert Hill.
Helen Foster has the leading fem-
inine role.
Barbara Bedford Veidt's Lead
Universal City — Barbara Bedford
has been signed by Universal for the
lead in "A Man's Past" first starring
vehicle for Conrad Veidt. George
Mclford is directing.
Monrovia Studio Opens
Monrovia, Cal. — Victor Adamson
Prod, have held the official opening
of its studio.
Opposite Mix Again
Los Angeles — Dorothy Dwan has
again been assigned the feminine
lead opposite Tom Mix in his next
picture, as yet untitled. This makes
the fourth production in less than a
year in which Miss Dwan has plaj'ed
opposite Mix.
Collings to Direct Witwers
Hollywood — H. C. Witwer's latest
series of humorous short stories will
be produced at F B O under the title
of "Alex, the Great." Pierre Col-
lings has been signed to direct. Louis
A. Sarecky will supervise.
Making "Air Mail Pilot"
Los An.geles — Nat Nathanson
states Blanche Mehaffey, De Witt
Jennings, and Captain Earl Mctcalf
have been engaged to support Jim-
mie Fulton in "The Air Mail Pilot"
now in production under supervision
of Harriet Virginia.
Tyler Finishes Another
Hollywood — "T h e Flying U
Ranch," starring Tom Tvler. has
been finished at F B O. This pic-
ture is based on the story of the
same name hy B. M. Bower. Oliver
Drake wrote the continuity and Rob-
ert DeLacev directed.
Christies Concentrate on Paramount
llollywood--\Vitli the sale of in-
terest in Metropolitan Pictures to
Pathc - DcMille - Keith - Albee, all
productions of the Christie broth-
ers now will be concentrated on two
reel comedies and occasional feature
productions to be made for Para-
mount. The schedule of Christie,
X'ernon, Dooley, and Adams com-
edies already has started, and the Al
Christie feature production of "Til-
lie's Punctured Romance," which is
to be a Paramount special, will be
under way by the end of the sum-
mer.
Meehan Film Nears End
Hollywood — Director Leo -Meehan
expects actual filming of "The Har-
vester" will be completed in a week.
The cast comprises Orville Caldwell.
Natalie Kingston, Will Walling and
Jay Hunt.
Weight to Direct Philbin
L'niversa! City — F. Harmon
Weight is collaborating with C^harles
Kenyon, scenarist, on the continuity
of'tlie "Viennese Lovers," Mary Phil-
bin's next Universal picture, which
Weight is to direct.
Robert Ray Joins Fox
Hollywood — Robert Ray has been
added to the directorial stafT of Fox
by General Superintendent Sol M.
\Vurtzel. He will direct comedies un-
der suprevision of George E. Mar-
.shall.
Mix Completes Another
Hollywood — Tom Mix, Fox Films
star, has finished "Tumbling River"
under direction of Lew Seiler. Dor-
othy Dwan has the leading feminine
role.
Brooke Signs New Contract
Hollywood — -Tyler Brooke has
been signed to a long-term contract
by Fox. He will be cast for the lead-
ing role in \'an Bibber comedies un-
der supervision of George E. Mar-
shall.
Hawks Making Interiors
Hollywood — Howard Hawks is
shooting interiors for "Bride of the
Night." Charles Farrell and Greta
Nissen have the leading romantic
roles. In support are Hank Mann.
Mae Busch, Vadim UranefT, Tyler
Brooke, Eddie Sturgis, Josephine
Borio. Erville Alderson, Dale Fuller,
John T. Murray. Constantine Ro-
manoff and John Boles.
Ford Working on Next Picture
Los .'\ngeles — John Ford's next
production for Fox will soon go into
an extended shooting schedule. Sets
are being constructed at Fox Hills.
Day with Chaney
Culver City — Marceline Day has
been assigned the feminine lead in
Lon Chaney's new starring picture,
"The Hypnotist," which Tod Brown-
ing will direct.
10
THE
DAILV
Tuesday, July 26, 1927
For Women Only
Cleveland— The East Ninth
St. in future will be devoted en-
tirely to women patrons. This
is the first theater in the
United States to try out the ex-
periment of showing highly
specialized films to appeal to
women only. In order to cater
entirely to women, the entire
personnel of the theater will
consist of women, including a
woman house physician.
Vocafilm Makes Its Debut
at Longacre and Flops
(Continued from Page 1)
Two numbers were repeated. It was
rather a sad night all told. The un
favorable comment of the audience
turned to chuckles and, before lotig,
outright laughter. Toward the end
of the first half which was composed
of all Vocafilm numbers, many left
their seats. By the time the feature,
"Babe Comes Home" got under way,
there was a considerable number of
vacant seats in the orchestra.
Installation costs are placed at $3,-
500 low and $5,000 top. The com-
pany expects to be able to market
the device generally by November
or December.
The Longacre engagement is op-
erating on a two-a-day basis. The
matinee price range is 50 cents to
$1.10 and the evening scale from 50
cents to $1.65.
Lenehan at Washington
Atlanta — George F. Lenehan, who
served as district manager for P. D.
C. in the Southeast until the merger
with Pathe was effected through the
consolidation of their exchanges two
weeks ago, is at Washington as
branch manager.
Lehman Managing Mainstreet
Kansas Cit}' — Lawrence Lehman is
new manager of the Mainstreet. W.
A. Hartung has left for Denver to
manage the Orpheum there tempor-
arily, after which he will open the
new Omaha Orpheum.
Salesmen Soliciting Memberships
^ Kansas City — Salesmen of the ter-
ritory now are soliciting membership?
for the Kansas and western Mis-
souri exhibitor unit. Dus have been
reduced to a $5 minimum yearly.
"U" Signs Patsy Ruth Miller
Universal City — Patsy Ruth Miller
has been signed by Universal to play
the feminine lead with Glenn Tryon
in "The Flying Nut," which William
J. Craft will direct.
Eaves Chain Adds Another
Fayetteville, N. C— D. M. Eaves,
of the Eaves circuit in South Caro-
lina, has purchased the Princess from
D. W. Townsend.
De Mine's All-European Cast
Culver City — Jetta Goudal heads
an all-European cast in "The For-
bidden Woman" at the DeMille stu-
dios with Paul L, Stein directing.
Vitaphone is Dropped
at Atlanta Theater
{Continued from Page 1)
opened, Vitaphone is declared to have
failed to measure up to expectations.
It did not catch popular fancy, say
observers, and the end of the run
was predicted.
Since the controversy with the lo-
cal union the house is operating with
non-union musicians, operators and
stage hands. The orchestra went out
during the first stages of the con-
troversy and the Metropolitan is still
without an orchestra. Two non-
union organists furnish the only mu-
sic, now that Vitaphone is out.
Discontinued in Brooklyn
Vitaphone shows have been discon-
tinued temporarily at the Mark
Strand, Brooklyn. .
Francisco Back in Fold
Kendall, Wis. — Henry H. Fran-
cisco, local newspaper publisher, who
attracted national attention several
rears ago at the Terrace here by his
feat of maintaining a presentation
company in a town of 500, will re-
sume operation of the house.
United Artists Sues
Steele for $9,306
Suit was filed in the Supreme
Court yesterday by the United Ar-
tists' against Montford S. Steele,
former foreign sales manager, to re-
cover $9,306 which it alleges it ad-
vanced to Steele as a loan and which
he has failed to repay.
Justice Mahoney signed an order
permitting service of the summons
and complaint by publication and by
mailing a copy of the papers to him
in care of the Guaranty Trust Com-
pany in Paris. The complaint alleges
Steele deserted his job in Brazil, went
to Paris and then asked to have his
salary doubled.
Arthur W. Kelly, treasurer of the
corporation, in an affidavit, said he
employed Steele in January to work
under his direction, and Steele, with-
out instructions left Rio de Janeiro
for Paris in June.
Picker Again Heads Ironwood Firm
Ironwood, Mich. — Al Picker again
has been appointed general manager
of the Ironwood Amusement Corp.
The company, which has a house
here, is building another, the Iron-
wood.
Directors Pledee Aid in
Cutting Studio Costs
Hollywood — Directors pledged
their co-operation to reduce produc-
tion costs, in their second meeting
with producers. Actors and tech-
nicians have .given promise they will
help eflfect needed economies at the
studios. A dinner and general meet-
ing is to be held Thursday, when, it
is expected, the postponed ten per
cent salary cut will be rescinded.
Justice Dept. Continues
Anti-Trust Probe
{Continued from Page 1)
undertaken several years ago, has
been concerned particularly with
mergers which have taken place
which might violate the anti-trust
laws. So far as can be learned, how-
ever, sufficient evidence has not been
uncovered which would warrant in-
sititution of criminal proceedings.
In view of the fact that the Para-
mount case is not disclosed and will
not be until Paramount has agreed to
comply with the commission's or-
ders or a final court decision is rend-
ered, it is not believed likely that the
Dept. of Justice will take a hand in
that case, at present, if at all.
Raymaker Directing Banks
Culver City — • Herman Raymaker
is directing "An Ace in the Hole,"
Monty Banks' second comedy on the
Pathe program for 1927-28. '"A Per-
fect Gentleman," the first, was re-
cently completed. Raymaker is
working at the Pathe studios, former-
ly the Metropolitan, where Banks
henceforth will produce. Raymaker.
also, is responsible for some of the
gags, having collaborated with Char-
les Horan.
Beery-Hatton Story Ready
Hollywood — Monte Brice. Keene
Thompson and Tom Geraghty this
week returned to the Paramount stu-
dios with the finished script for "Now
We're in the Air" which Paramount
will produce with Wallace Beery and
Raymond Hatton featured.
Co-Operation to Mark
Parufamet Parleys
(Continued from Page I)
Stood, however, that their visit is in
order to clarify a number of misun-
derstandings which have arisen over
the purport of the contract by which
Paramount and M-G-M secure Ger-
man distribution through Ufa in re-
turn for which the latter obtained
a loan of $4,000,000 and distribution
of a limited number of its productions
in the United States.
There appears to be little likeli-
hood of Ufa terminating the agree-
ment, despite frequent Berlin reports
to this effect. Rather it is expected
to be the attitude of the Ufa delega-
tion to cement relations with Para-
mount and M-G-M. There remain,
however, a number of important
points which must be clarified so
that ,Ufa will know exactly its posi-
tion, under the terms of the agree-
ment.
Des Moines Exchange Closes
Des Moines — Columbia Film Co.,
which has been handling the Colum-
bia product in Iowa, has closed and
moved fixtures to Omaha, where In-
dependent Film ILxchange, will han-
dle its bookings.
Ohio Unit Demanding
Lower Film Rentals
(Continued from Page 1)
analysis of the situation, we have con-
cluded that there is no need for any
exhibitor to be forced into hasty ac-
tion insofar as the purchase of new
product is concerned, as according
to all available information there will
be, as usual, ample product," his let-
ter states.
"We are most favorably impressed
with the coming season's product of
the independent producers and if
these pictures, or the best of them,
can be bought right it is far better
for you to run this independent prod-
uct at a profit than it will be to
run other pictures for prestige — and
at a loss.
"You will have to listen to the
same old stories from film represen-
tatives that if you don't buy your
competitor will. In the past too
many exhibitors have heeded this
threat with the natural result that
they paid big prices for their product
and lost money in the operation of
their theaters. You can only use so
many pictures — and your competitor
oi- competitors likewise.
"If you have to pay prices for your
pictures which will not enable you to
make a profit, it will be best for you
to close your theater. You can only
afford to pay so much for product,
and it is a simple matter for any ex-
hibitor to arrive at this figure. If
you pay more than this safe average,
you are doomed to suffer financially
and eventually be compelled to go
out of business.
"Present indications are that busi-
ness conditions, on the average, will
not be as good during the next twelve
months as they have been in the past
twelve months, and for this reason
you should buy your next season's
film for less money than you did last
year.
"You know how much you have
taken in during the past two or three
years. In our opinion your business
for the next 12 months is going to
be considerably less than the average
for the past three years, and it is fo'
this reason you cannot afford to pay
as much for the coming season's
product as you did for last year's.
"Don't be stampeded, flattered,
coerced or forced into signing any
film contracts now. Wait and save
money. You can buy as many pic-
tures four months hence as you can
now — and at much lower prices."
II
ll
U. S., German Producers to
Build Monte Carlo Studio
(Continued from Page 1)
Complete tax exemption is said to
have been obtained by the combina-
tion, and Casino authorities are de-
clared ready to sign a contract.
Visit of Syd Chaplin here was in
connection with the project, it is con-
tended here, representing himself
and other independents.
II
THE
uesday, July 26, 1927
iS^Sl
DAILV
11
■The Blood Ship"
Columbia
Roxy
I DAILY MIKROK— • * * It offers no
vUhncss, I'ut throbs sincerity. Really a
^leomed antidote after the moUycodiUe rush
eelluloiders. • • •
AII.Y NEWS—* • • Thi- i" a Rory
■>.i ot the waters. There are blood and
!r and beauty — this provided by Jac-
iiie Logan. * • •
\ EXING JOURNAL—* * * though the
ire iittcmiUs to be melodramatic in a
..yhanJeJ way, one thins is lacking. And
. niitoniniately enough, is a story. • • •
VENTN<; WORLD—* * * The photo-
ilihv i> . xcellent and the direction of
rRc B Seitz is good, but the story per-
•i-d of little original treatment. • • ♦
K.M'lIir — * * * Superior to many
lip filni> this picture rate> first place with
ny sea tales which have been transferred to
le scrirn as program pictures this year.
HERALU-TRIBL'NE- • * * George
eit2 directe<l "The Blood Ship," and it is
orth seeing. • • •
POSX — * • * Melodrama on the high seas.
led with buckets of gore. • • •
SUN — * * * so clevery is it acted and
lirccted. so intense is its general atmosphere
pat it is exciting in the extreme. * * ♦
■ TELECRAM— • * * The plot of "The
4 Ship " is made of crude and not very
nal stuflf. Nevertheless, if you like an
i-ional red hot melodrama, wc believe
will like this one. * * *
: KLEGRAPH— • * * "The Blood Ship"
.,Js all but the very finest of the pictures
.hich have been shown this year. It is not
lawless. • • *
VORLD — • * * (.'olum1)ia set out to do a
; old-fashioned thriller and. after a fash-
It 'ucceeded. * * *
"The Gingham Girl"
F B O
Capitol
DAILY MIRROR—* * * an unimportant
nerry little movie, not too subtle to be
-i-.ighed at with the thermometer well above
i-ty. • * *
'AILY NEWS—* * * With so slight a
. not even the excellent performance of
IRC K Arthur and the able heroining of
- Wilson could make a worth while
ie o fit. • • •
VENING JOURNAL-* * * George K.
hifr. .IS the small town clown who tries
.inic 'cm on Broadway is great. * ♦ *
VENING WORLD—* * * Mr. Arthur
mons the best of the low comedy artists
he picture business, and any picture that
Mins his happy presence can never be
ued a dead loss. * ♦ ♦
RAPHIC— * * * At the rate Arthur is
u he should be one of Hollywoo<l's most
lable assets in two years. He has a
-I- of humor and a dramatic power that
puts over with a natural charm. ♦ ♦ •
HERALD-TRIBUNE—* * * There would
inly one way to improve "The Gingham
" — throw awav the film and start over
in. * * •
■'OST— * • * Large numbers of witty
■iigs. vintage of 1922 or thereabouts, are
hfully reprmluced in subtitle and the
could hardly have originated anywhere
' in the mind of a writer of musical plays.
* •
^UN — * * * Mary and her cookies! What
!eep, metaphysical, moving theme! There
ht to be a law, • * ♦
TELEtiKAM * * * The film version is
j.vistfuUy faithful to the stage tale through-
• '■ut. though, goodness knows, a musical com-
'y plot isn't much to be faithful to. ' * *
TELEGRAPH— * * * Lois Wilson must
relegated to the second position in this
■ . for George K. .-Vrthur passes the post
-t. He has the biggest part and he knows
.; to do with it * * *
■'The Poor Nut"
First National
Mark Strand
DAILY .MIRROR * * * Mr. Mulh-tll be
(■raised, the piece is gust one big laugh with-
out cessation. • • •"
DAILY NEWS—* * * Jack Mulhall is
nutty enough and certaiidy funny IcKiking
enough, considering how good looking he
really i>, l>ui he's nut quite young enough
for this schoolboy role. • • •
EVENING JOURNAL—* * * It's a bright
little comedy, with several amusing situa-
tions. Midhall looks a little bit too dazed,
but he does well with the role. • * •
EVENING WORLD—* * * With plenty
of good comedy, not a little pathos and some
excellent .tcting on the part of J.ack Mul-
hall, this film can l>e named among the best
of the week. • • •
HERALD TRIBUNE— • * * The pro-
ducers have niaile a big mistake in spoiling
this nice young play ;ts they have done. It
has lieen terribly vulgarized. • • *
POST — • * * It is probably finite as en-
tertaining as the average college picture, ami,
likewise, just about as true to life. • * ♦
SUN — * * • It is a fairly w'ell trans
cribed, well photographed version of the
stage show and, naturally, fairly entertain-
ing. * • *
TELEGRAPH—' * ♦ Jess Smith has made
a workmanlike job of producing the screen
version of the Nugcnts' play. • ♦ *
TIMES — * * * Also its story troubles
itself little alx>ut plausibility and things
like that. But there is laughter in it and
gagged situations. ♦ • *
WORLD—* * * Jack Mulhall played the
part earnestly, carefully, but somehow the
character didn't seem to fit him. * * •
"Rolled Stockings"
Paramount
Paramount Theater
AMERICAN— * * * This is another col-
lege story and it is realistic enough to be
entertaining. * * *
DAILV MIRROR—* * * man.iges to be
pleasant, mildly absorbing and sufficiently
accurate for the purposes of the picture.
• » ♦
DAIL"Y NEWS—* * * We're given views
of regatta, and views of frat dances, and
views of freshman initiations, and every-
thing else you can look for in a movie "f
this type * * *
EVENING JOURNAL—* * * There is
little action or story, much footage being
devoted to what was intended to be hilarious
fun when the seniors hazed the freshmen.
• * *
GRAPHIC — * * * Paramount's junior
stars romp through this playful picture and
participate in an exciting regatta, a few ro.
mances. a fight, a road house sequence and
college dances. • * •
IIER.VLn-TRIBUNE- * * * The most
that one can say for "Rolled Stockings" is
that it is innocuous. * * *
POST—* * * "Rolled Stockings," in all
prob.ahility. is just a catchy title found lying
aliout the Paramount offices shrieking to be
used. It has nothing to do with the story.
• • •
SUN — * * * a story in which there is but
one situation and five reels of conventional
narr.-itive would be the despair of any direc-
tor, and so Mr. Rosson is probably not to
blame. " ' *
TEI.KGK.XM — * * * the generous sprinkling
of gags and skilled slapstick makes this an
amusing enough picture. ♦ * *
TF:LEGRAPH— * * * There is a host of
really excellent college stuflf. frat initiations,
hops, and everything pertaining to college
life. * * *
TIMES — * * * Apparently it is merely
meant to he enjoyed by those looking for en-
tertainment and coolness on a hot day. * ♦ *
WORLD -* * * It is an innocuous col-
lege romance, featuring a group of young
folk (James Hall. Richard Arlen. Louise
Brooks and Nancy Phillips'), called "the
Paramount Junior Stars." * * *
Oshkosh House Opens in Nov.
Oshkosli. Wis. — Opening of the
theater section of the Raiilf com-
pan>- buildinfj here, has been set for
Thanksprivinp Day of this year.
Pardeeville House Closed
Pardeeville. Wis.- — H. Thompson
has closed the Liberty for an indef-
inite period.
ADVERTISERS
KNOW THE VALUE
F REACHING
THE EXECUTIVE
EVERYBODY THAT
IS ANYBODY IN THE
FILM BUSINESS
• READS
The Film Daily
EVERY MORNING
It
n
<n
iStk
THE
12 ^W^^^' DAILY Tuesday, July 26, 1927
i®
.J®
•K^
^
^
J®
.^
1
■#
The Birth of Our Earth,
The Origin of Life
the long way mankind lias traveled from the darkness of pre-historic ages to the
period of human civilization.
The Picture Eagerly A'waltecl By All The People All Over The Glohe
irrespective of
CREED
NATIONALITY
AGE
1 SEX
CULTURAL STANDING:
THE AUDIENCE VALUE OF THIS PICTURE
IDEA IS 100 PER CENT.
CSEREPY FILM PRODUCTIONS, INC.
14S WEST 4Sth STREET
w '
THE FIRST CSEREPY PRODUCTION IN AMERICA 1'^
III
m ^ ^ ^L^ ^M w^ ~ ■ ' ■ ^ ^ ^^^ &
'^ '^^^^ ^&^^ ^^^^ ^K~^^ ^^k ^A '^A^F ^L. ^^1 ^
CREATION
A feature picture to he road showed all over America M
Si
ST
^ The greatest story ever filmed show^ing the mighty drama of life in the Universe. §
S It will be the screen version of the creation's fascinating history.
Si '
•-<-
picturing ^
?>?
^
^
Script adapted from MAURUS JOKAFS short story i^
"THE CREATION OF THE WORLD'' t *
1 PROFESSION 1^
1 SOCIAL OR i
,%
M nrxjic a i Tir^ii7ivri^ic? \7 ait Tit? r^ic nrwiQ ii3mnriTiDiR i
.^ Phone: Bryant 8497 NEW YORK CITY Cable: Cef Umer §
m-
^K
L!W •:",
M
:4eHl¥S?kPlll
lypiLMDOM
I
/ILL THE NEWS
ALL THE TIME
OL. XLI No. 22
Wednesday, July 27, 1927
Price 5 Cents
Big Heads
^INCE the patient is being
S examined from all angles
these days, let's carry the
vestigation right through to
bitter finish. If some of the
S are to be remedied, why not
ncoct enough medicine to cure
1 of the diseases?
One contagious ailment that
urishes exceedingly well in
oll\'wood's agreeable climate
Commonly described as "the
g head". Peculiar sickness. It
ects men and women alike
d its ravages are sad indeed
behold. The afflicted have
cen known to suffer from mild
rainstorms in some instances.
The Light of Hope
Bui Hollywood, it seems, knows of
le existence of the dread sickness.
he studio surgeons are more or less
I accord that for the good of the
idustry the Godlike vision of some
f our best marquee names must be
rought within the range of earthly
lings.
What would you imagine has hap-
ened on the Coast? Several studio
xecutives have ordered their pub-
'city forces to take an about face
nd throw their adjectives in bulk
ito the Pacific. It would seem that
he age of glorification is to give way
1 the age of reason.
Of course, there will be a goodly
'.umber of unhappy souls in Holly-
wood. The folks there have had
heir own way for a long, long time.
Tabits are acquired so easily and it
- always 3 difficult to abandon
hem. Cert: inly, the road is a hard
■ne to trav« .
Fi rging Ahead
X brighter sun sets on the inde-
)endents these days. Here's Tiffany,
or instance. Still forging the links
u its national chain of e.xchanges.
)verseas distribution is being streng-
licned. Out in Hollywood, the Tif-
any Gems, as the new product is
ailed, are being turned out as the
'ledule calls for them and with due
pect for the budget under which
ey are produced.
In Seattle, the almost completed
Mayflower theater. 3000 seats strong
uul in a West Coast Theaters
-fronghold, has just closed with Tif-
any for all of its stuff. That's a
rompliment to the organization.
More than that, it's a bit of first
:lass business. Milt Hoffman and
Ed Smith are a little excited and
iroud over the deal. Whv not?
" K ANN
NEUTRAL DISTRIBUTION
N[[D,$AY$I10DKIN$0N
"Constructive Program" is
Ready to be Carried
Out, He Declares
CJnly by "neutral centralized and
efficiently-operated distribution chan-
nels conducted on a common carrier
basis, serving impart iall>- each pro-
ducer, can harmonj- be brought
about, W. W. Hodkinson declares
in a statement issued yesterday. He
intends to lay evidence in his pos-
session before the F"cderal Trade
Commission, he states, adding that a
constructive program has been pre-
pared and will be pursued with or
without co-operation from the pres-
ent leaders of the industry until it
once more is placed upoq a sound
basis.
Hodkinson issued the statement as
{Continued on Page 6)
Saengers Get Control of
Theaters in Jamaica
Control of theaters on the island
of Jamaica has been acquired by
Saenger Theaters of New Orleans,
according to a copyright dispatch to
"The New York Times." A $1,000,-
000 house is to be built by the firm at
Kingston.
All Branches of Industry to
Be Invited to Conference
Closing Exchanges
Carrying its retrenchment
program to exchanges, Para-
mount has discontinued its
Louisville branch and is con-
sidering closing of its Peoria,
111., office. Louisville accounts
are being transferred to Cin-
cinnati, while the Peoria serv-
ice will revert to the Chicago
branch, if it is decided to close
the Peoria exchange.
OMAHA riRM ANNOUNCES
$16,000,000 PROGRAM
Omaha — Theaters throughout
western Iowa and Nebraska are plan-
ned in the 1 16,000,000 program its
president says will be undertaken by
Omaha Suburban Theater Co., head-
ed by George O. Monroe, president
and treasurer, and Calvin Bard, vice
president, and Gordon O. Ruth, sec-
retary. William H. and Walter H
(Continued on Page 6)
Last-Minute Hitches Block
Pooling of F. & R. and Saxe
Both Parties in Accord on
Repeal of Admission Tax
Washington Bureau of THE FILM DAILY
Washington, D. C. — Both Republi-
cans and Democrats are in accord as
to the desirability of repealing the
remaining admission tax, it is indi-
cated by statements of Sen. Smoot
(Rep. Utah) and Sen. Harrison
(Dem. Miss.) upon their return to
Wa.^hington this week, and there is
little doubt but that this levy will
be eliminated when Congress enacts
new tax legislation next season.
Both senators are desirous of an
extra session, declaring that unless
one is called it will be impossible to
enact the legislation prior to March
15, when income tax returns for the
current vear are due.
Minneapolis — Last minute hitches
have caused postponement and pos-
sibly abandonment of proposed pool-
ing of the Northwest Theaters (Fin-
kelstein & Ruben) Minneapolis, and
Saxe Rnterprises. Milwaukee, cir-
cuits. Now. other large circuits
again are said to be angling for the
F. & R. chain of ar<nm(l l.L^ theaters
in Minnesota, North and South Da-
kota and Wisconsin. There are ap-
proximately 45 houses in the Saxe
chain, which is confined to Wis-
consin.
John -Saxe is declared to have
balked at several angles of the pro-
posed pool, which would have given
F. & R. at least operating control
of the combined firm, in what was
declared to be the forerunner of a
{Continued on Page 6)
Representative Gathering
for Parleys Sought by
Trade Commission
Washington Bureau of THE FILM DAILY
Washington^ — All branches of the
industry will be invited to attend the
proposed conference to correct al-
leged abuses in the industry, it is in-
dicated by the Federal Trade Com-
mission, which believes the parleys
will be held "in the near future."
It is suggested by the commission
that at least 80 per cent of the pro-
ducers and 60 per cent of the dis-
tributors have shown a willingness
to participate in such a conference.
It was explained, however, that the
commission learned '"•f this sentiment
on the part of producers and distrib-
utors through correspondence with
key representatives and not through
actual acceptance of invitations sent
out by the commission.
The commission has not sent out
invitations to exhibitors to attend a
trade practice conference but rather
(Continued on Page 6)
THEATERPOOLWELCOMES
PROBE OE PURPOSES
Cleveland — Reiterating his declara-
■ion that Associated Theaters of
Ohio, booking combine allied with
.Vffiliated Theatrical Utilities Corp.,
representing 139 theaters, was not
formed to "beat down" prices, Char-
les L. Casanave. head of Associated,
expresses opposition to agencies
formed for the purpose.
His statement, insiiired bv THK
FILM DAILY editorial for 'July 18.
declares the combination was formed
to protect the independent theater
(Continued on Page 7)
Contract Runs a Year
Hollywood — Contract of
Tom Mix with Fox has one
year more to run, James R.
Grainger, general sales mana-
ger, points out in commenting
on local reports that the star
is leaving the company. Mix
has no statement to make in
the matter.
THE
'SMm
DAILV
■I
Wptlnesday, July 27, \\
BTHE«|
;((rHEWSPAPEB
«/'FILHD0H I
1
7
l« V#|^^ALLTHE NEWS
'■•'■"^^AUTHE TIME
Vol. XLI No. 22 Wednosday, Inly 27, 1927 Price 5 Cents
JOHN W. ALIGOATE
Publisher
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York, N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday.
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel : 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London, W. I. Pari?
— La Cinematographic Francaise, 5, Rue
Saulnier.
Financial
Stocks were buoyant and fair
ly active yes-
terday. Bonds firm but
dull
and new fa.
vorites gained on the Cur
b.
Quotations
High
Low
Close
Sales
*Am. Seat. Vtc
4934
47
49 34
Am. Seat. Pfd.... 49^
2,100
•Balaban & Katz
63 '4
♦Bal. & Katz Vtc
73^
Eastman Kodak ..167
166K
166 Ji
600
*tFilm Inspect
....
2354
....
First Nat'l Pfd...l00H
lOOK
100/2
100
•Fox Film "A"
....
58/2
tFox Theaters "A" 15^
14J4
15/
466
*Intern'l Project
....
10
Loew's, Inc 52
51'/«
sm
566
ttLoew's, 6s 41ww.l02i^
102 >/r
10254
5,000
ttLoew's,6s41 x-war 97
97
97
5,000
•M-G-M Pfd
25J4
....
M. P. Cap. Corp. 8
8
8
100
Pathe Exchange... 8
8
8
400
Pathe Exch. "A".. 35"^
35
35^
200
ttPathe Exch. 7s37.100
100
100
2,000
Paramount F-P ... 95 J4
93!/s
93/
15,900
•Paramount Pfd
115
ttPara.Bway.5}^s S1.99J4
99M
9954
5,666
•*Roxy "A" 31
33
*»Roxy Units 34
....
37
....
**Roxy Common . . 9J4
....
10/
Skouras Bros 37
37
37
Stan. Co. of Am.... 67 J4 66
66/
tTrans-Lux Screen. 4 5^
45/a
4.^
366
*Univ Pictures
100/
*Univ. Pict. Pfd
■ • • .
30
tWarner Bros. . . 1.4-5^
145^
1434
806
V
kfarner Bros. "A". WA
2W%
2034
500
•Last Prices Quoted **Bid and Asked (Over
the Counter)
tCurb Market ttBond Market
(NOTE: Balaban & Katz is listed on the
Chicago Board; Skouras on the St. Louis
Stock Exchange and Stanley Company in
Philadelphia.
Mulrooney Promoted
Thomas Patrick Mulrooney, until
now assistant foreign sales manager
at United Artists will step into the
sales managership of that depart-
ment today. A. W. Kelly is making
the promotion as a surprise to Mul-
rooney, who first learns about it this
morning.
Pantages Gets Forum Lease
Los Angeles — Pantages has closed
for a short term lease on the Forum,
with option of purchase. The house
is to be closed for alterations and im-
provements costing $100,000. John
P. Goring is to resume management
of the house.
Film Cameras in Exposition
Motion picture cameras are being
displayed with other photographic
apparatus in the exposition presented
in conjunction with the convention
of the Photographers Ass'n. of Amer-
ica, which terminates tomorrow at
the Hotel Pennsylvania.
Valentino Memorial Service
London — Memorial services for
Rudolph Valentino were held at
Shepherd's Bush Pavillion, attended
by thousands of women. A revival
of "Monsieur Beaucaire" was pre-
sented.
Kodeco Remodeling Houses
Binghamton, N. Y. — Kodeco and
associated companies are altering
their Binghamton, Johnson City and
Endicott theaters.
Harris Firm in Ohio
Findlay, O. — Harris Amusement
Co,, of Pittsburgh is stretching out
its activities to Ohio, and Aug. 1
will take over the Majestic. H. F.
McGovern has operated the house for
three rears.
Fox N. Y. Studio Quiet
The technical crew at the Fox New-
York studio has been let out. Nc
future productions have been sched-
uled with no indication given as to
when activity here will be resumed.
Powell Joins Pathe News
Lieut. B._M. Powell, U.S.N.R., for
five years in charge of the pictorial
publicity of the Navy recruiting serv-
ice, has severed his naval connections
and joined the staf? of Pathe News.
James Archer Dies
Poughkeepsie, N. Y. — James J.
Archer, 38, general manager of the
Rialto, Strand and Best, is dead fol-
lowing an illness of ten days caused
b}' a nervous breakdown.
Le Baron Returns to Coast
William Le Baron, F B O vice
president in charge of production, Jias
left for the Coast following comple-
tion of conferences with Joseph P.
Kennedy.
Louis Weiss Returns
Louis Weiss, vice president of
Weiss Brothers' Artclass, has return-
ed from the Coast where he has been
supervising production.
Wyler Making First Jewel
Universal City • — Willy Wyler's
next production for Universal will be
"The Show Girl" and his first Jewel
production.
Alma Bennett Featured
Hollywood — Alma Bennett has
been promoted into the ranks of fea-
tured players in Pathe comedy re-
leases by Sennett.
Leonard Gets Artclass
St. Louis — Thomas Leonard of
Progress Pictures has closed for the
1927-28 Artclass product in this ter-
ritory.
Falmouth, Ky., House Closed
Falmouth, Ky. — The Duncan will
be closed for two or three weeks
while some repairs are being made.
Freeman in Charge at Cumberland
Cumberland, Ky. — J. P. Freeman
has taken charge of the Cumberland
here.
Fire at Beattyville
Beattyville, Ky. — The Lyric is
closed temporarily on account of
damage to machines caused by fire.
When you think of
INSURANCE
you are thinking of
S T E B B 1 N S
Specialists in Motion Picture
and Theatrical insurance for
th» past twenty years
Arthur W. Stebbins & Co., Inc.
1540 Broadway N. Y. C.
Bryant 3040
Remodeling at Council Bluffs, la.
Council Bluffs, la. — Morris Cohen
and Sam Harding are remodeling the
Strand.
Le Tempt Managing at Austin
Austin. Te.x. — Homer LeTempt
has succeeded L. R. Guyer as man-
ager of the Queen, Publix House.
Lacey Operating at Anita, la.
.\nita, la. — C. O. Lacey now is op-
erating the Unique, purchased re-
cently.
Notu in Production
"SCREEN COCKTAILS'
To Be Served in All
First Class Theatres
HURST- SULLIVAN FILMS CO.
145 West 45th St. New York City
Ginsberg to Marry jj
Henry Ginsberg, president of St'
ing Pictures and one of the b {1
known independents in the indusl'|
will marry Mildred Adler at Sheri '.
Aug. 9 and will sail on the Ber
garia the following day for a 1
weeks' honeymoon trip. Dr. J;
Skirboll will perform the ceremo
// COMEDY >
^rȣ cioMOi/s ,
HAL ROACH P/iese/vrs
*Tlis Rascals
//v
•^
FOURTH'
There is a 'Cornerblock' cut furnisb
FREE for all Pathecomedies at yo
Exchange.
Tremont Film
Laboratories
Will Open a
New Hollywood
Laboratory
Notv JJnder Consttuction
On or About
Octoher 15
Harry Glickman
Pres.
Edward Horn
Treasurer
"IT CAN BE DONE"
FOR SALE
The following laboratory equipment in
good condition.
Nine Bell & Howell Printing Machines.
Two Duplex Polishing Machines.
Four Powers Projection Machines.
Metal chairs, tables, rewinders, etc.
William J. German, Trustee,
Combined Film Laboratories, Inc.
Telephone Stillwell 7940
'WE NEVER DISAPPOINT"
.^BORATORii^,
INCORPORATED
220 WEST 42^-° STREET
NEW YORK
PHONE-CHICKERINC 2937
ALLAN A.LOWNES. CEN.MCR.
eyes
o
f
a
new
world
^ This new, fast moving world of ours craves better mediums
through which to chronicle its happenings. More speed, more
efficiency. So air mail supplants rail mail. Telephones cross
oceans. Photographs rush over wires from city to city. Radio
brings to 100,000,000 ears the words of kings and presidents
instantaneously as spoken. Television is coming. Everywhere
old methods of news -gathering and news -spreading give way to
new. " The demand extends to motion pictures, to the news reel-
And so, in answer to this demand, comes Paramount News. Eyes of a new world. ^ First issue
out July 31st. With the best, most experienced brain at its head. Emanuel Cohen, 13 years
editor of Pathe News. Now, with Paramount News, realizing his dream and vision of years. Not
an experiment, but for months past a wonderful reality. For months the staff,
largest in the universe, have been at work throughout the world. Already over
650 stories have been covered. Lindbergh, Byrd, Chamberlin, Maitland, every-
thing. Tried and true veterans these Paramount News cameramen, but now fired
with new enthusiasm. Perfect organization. tJ Paramount News. The only news
reel in existence with an exclusive home of its own. Visit the magnificently
equipped special building a stone's throw from the crossroads of the world.
Times Square, New York. Meaning greater speed, better service. Heart of the
chain of 150 headquarters covering the globe. ^ Exhibitors knew these chang- '^^
ing limes demanded a uew and ^^ 1/
t^ y c s o I
Oontracts on Paramount News
small circuits, small towns. From d Xi Ky jyf
.He .o. wide., Circulated „e.. ^ Q J, } J
about that! ^ Just as Paramount
better news reel. No wonder the
have flooded in. Big circuits,
everywhere. By the end of 1927
reel in existence. No question
Pictures like "Chang" and "Way ,
of All Flesh" herald the new day in features, so Paramount News meets the demand for a new
and greater news reel. ^ Paramount News. Eyes of a new world. 2 issues weekly. Starting July Slst.
^ Keystone of Paramount's Short Features line-up. 36 Paramount-Christie Comedies. With these
sure-fire laugh producers — Bobby Vernon, Jimmie Adams, Billy Dooley, Jack Duflfy, Neal Burns,
Anne Cornwall and more. 6 comedies starring Edward Everett Horton, master of light comedy.
10 Paramount Novelties. The first already hailed by Variety as heralding "a new era in short
features." 26 Krazy Kat Cartoons. 26 Inkwell Imps Cartoons. Keyed to these changing times. As
live and up-to-the-minute as Paramount feature pictures, f Variety, quality, service. You get them
all in Paraiiibunt News and Paramount Short Features. The Whole Show in the modern manner!
I
♦
i
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IL
Wednesday, July 27, 1927
THE
-^^
DAILV
Five Serials on 1927-28
Schedule of I*athe
Kur 19J7-28, Pathe announces five
-orials. They are: "Tlie Hawk of
I In- Hills," "The Masked NFcnace,"
Ihc Man Without a Face," "The
1 cllowship of the Frog" and "Tlic
Terrible People."
"The Hawk of the Hills," an orig-
inal by George Arthur Gray and di-
rected by Spencer Bcnnet, features
\llene Ray and Walter Miller, and
he supporting cast includes I'Vank
l.ackteen, Harry Seniels, Gliief While
Horse and members of the .\rapaluH-
Indian tribe.
"The Masked Menace" was adapted
irom Clarence Budington Kelland's
story, "Still Face," by Paul I'airfax
I'uller. .Arch Heath directed, and
l.arry Kent. Jean Arthur and
Thomas Holding are featured. The
supporting cast includes John V.
Hamilton," featured in "Hell Bent Fer
Heaven." Gus De Weil, Ed Rose-
nan. Tom MacLarnie, Laura Al-
!)crta. .Vgnes de Dome and William
Xorton Bailey.
"The Man Witliont a Face" was
iilapted by Joseph Roach from an
■ iginal written especiallv for Pathc
C. N. and A. M. Williamson. The
ist has not been selected, but it will
< headed by Walter Miller. Spen-
r Bennet. will direct.
"The Fellowship of the Frog" is a
novel by Edgar Wallace, author of
"The Green Archer." A new title
will be selected. It was adapted by
Paul Fairfax Fuller and will be
placed in production at an early date
under direction of Arch Heath. The
cast has not as yet been selected.
"The Terrible People" is another
yarn by Edgar Wallace, and was
adapted by George Arthur Gray. It
will be made in California under di-
rection of Spencer Bennet and will
feature Walter Miller.
Phil Ryan is production manager
lor the western serial unit and E.
Oswald Brooks is in the same capac-
ity in the east.
Badgley Heads Canadian Studio
Ottawa — Frank Badgley, assistant
^ director of the Canadian government
; studio, has been appointed director
of the branch, in succession to the
late Raymond S. Peck. The new
director, who holds the rank of cap-
tain in the Canadian artillery, won
the Military Cross at the Battle of
the Sommc in 191^). Later Capt.
Badgley was a member of the Brit-
ish War Museum which was sent to
j the United States.
After the armistice, Capt. Badgley
became identified with the Metro Pic-
, lures Corp. in New York and later
! spent about one year with the D. W.
■ GrifTith organization. For some time
he also appeared in varied roles in
, pictures, returning to Ottawa in 1921
j when he became assistant director
; and film editor of the government
studio. ^^^^^
j Films in Mexican Amity Stressed
I Cleveland — Harvey Sheahan, trans-
ferred to the Cleveland United Artists
exchange from Mexico City, last
week addressed the Kiw^anis Club of
Medina on the subject of "How much
pictures mean in the general good-
will between Mexico and the United
States."
Newspaper Opinions
Vocafilm Postponed
Vocafilm has been with-
drawn from the Longacre and
the house is now dark. The ac-
tion was taken, Vocafilm Corp.
of America explained, in view
of circumstances attendant up-
on the opening when the syn-
chronization process failed to
measure up to standard and
several breaks occured to mar
the presentation.
Critics yesterday were asked
"in justice to the process" and
its possibilities, to withhold
judgment pending a second
presentation next week, when,
it is promised, the showing will
live up to advance promises for
the Vocafilm. The company
stated it darkened the house,
to prevent any suspicion of
misrepresentation.
Vocafilm
Longacre Theater
A consensus of New York news-
paper criticism of Vocafilm, new syn-
cronization device for sound and ac-
tion, follows:
DAILY MIRROR— .Sounds from some .icts
coulil barely be heard. Others were deafen-
ing. Strange hoots, stiueaks and assorted
howls came from behind the curtain. The
notes quivered rose and fell, with nonchal-
ant disregard for the score.
DAILY NEWS — When ninety-five min.
utes* worth of discordancy had been spent
on the talking screen, one by one and twn
by two and many by many the occupants of
$11 seats began to e.xit the the.iter * • •
Perhaps the best numbers rendered were
those by Ciccolini, the tenor, who sanir "Ce-
leste Aida," and an aria from "Pagliacci."
and the 'cello renditions of Yasha Bunchnk
of the Capitol theater staff. • ♦ * When the
static squealed and the instrumental notes ran
flat, not to speak of the discord in voice,
the audience howled, taking it all as one
grand joke.
EVENING JOimNAL — Unfortunately.
Vocafilm wasn't quite ready to be presented.
There were squawks and squeals and static
and shrill blasts and a whirring back-stage
that almost convulsed the audience. To say
nothing of the times when the talking part
of the film simply curled up and passed out
completely. • ♦ ♦
In justice to it all it must be stated that
the synchronization of sight and sound were
all right, but something was wrong with the
recording. Sometimes the voices were too
low, sometimes too high, often too loud and
a good bit of time the music was off-key.
CiRAPIITC — The audience, which occupied
a considerable portion of the orchestra chairs,
marled S11 each, couldn't survive an hour
of Vocafilm preceding the feature picture.
It is an inferior form of entertainment.
» » »
POST — Strange squeaks and squeals were
emitted at the worst possible moments during
some of the selections, printed sub-titles ap-
peared upon the screen apparently by mis-
take at odd moments. ♦ • *
SUN — Squeals were emitted when the Vo-
cafilm emitted strange, unearthly noises at
the most inopportune times, and more squeals
were emitted when a Vocafilm singer's voice,
which had been issuing forth in a thin wisp
of sound, suddenly became both noisy and a
trifle basso. ♦ • • However, at other inter-
vals the sounds were quite liTelike, and no
doubt with a little more time and a bit more
patience the inventors will be able to bring
Vocafilm up to the aesthetic level of its
predecessors.
TELEGRAM — At times the musical pic.
tures hesitated, moaned in the manner of an
expiring phonograph, and ever and anon
stopped altogether. On other occasions the
alarmed audience was treated to the »i|(ht,
or rather sound, of a husky baritone singing
in a soprano register ordinarily considered
negotiable by canafy birds alone. The gen-
cr:il uncertainty of the sounds emanating from
the screen were periodically punctuated by
iKinibardmcnts which resembled nothing so
much as a radio impression of the Battle of
the Marne.
TIMES -- The Vocafilm numbers * • *
were varied and some of them i.rrmcd ic-
make promises for the machine by which
sounds and pictures arc synchronized, but
the performance, apart from the actual «yn
chronization, was something short of perfect
There wa« a quite audilile scrape in thr
sounds, and sometimes a screech that souml
cd like .static startled the audience. Thr
voices, too, had a metallic sound and the in
strumcntal music seemed harsh.
NOW BOOKING!
The Screen's Most Interesting Personality
in
The Qreatest Box-Office Picture in Years
Vdiliace
^ Reid
in.
Saiirx
hman
A Qlittering, Qorgeous Pageant of
Fads, Fashion and Folly.
Wonderful Supporting Cast Includes
Rockliffe Fellows, John Miljan, Alice White,
Gladys Brockwell, Ruth Stonehouse, Laska
Winters, Ethel Wales and others.
Direction
WALTER LANG
IMPORTANT
MRS. WALLACE REID, in her special stage
preseyitation, entitled "EVIDENCE," ivith a stel-
lar supporting cast, is available for special pre-
release bookings in each key city in conjunction
with "THE SATIN WOMAN." Get in touch with
your nearest GOTHAM distributor or communi-
cate direct xvith
LUMAS FILM CORPORATION
SAM SAX, Pres. BUDD ROGERS, Vice-Pres.
1650 Broadway New York City
Foreign Rights, British and Continental Trading Co., Inc.
i
THE
-.gBg^
DAILY
Wednesday, July 27, 1927
Neutral Distribution
Need, Says Hodkinson
(.Continued from Page 1)
"organizer and first president" of
Paramount pictures and addressed it
to "those responsible for the present
condition in the industry whose ut-
terances in conjunction with present
conditions prove them incompetent;"
those who have floated or hold pic-
ture securities with the intention of
passing them on to the public, and to
the Federal Trade Commission. The
latter, he says, had the courage to
reach and to announce a decision
which "is apt to have far-reaching
consequences within and without the
industry."
Only the pressure of economic and
legal necessity will make leaders of
the industry co-operate toward anv
useful end, he charges, stating as his
belief that "the same necessity now
pressing upon them will reach
through to financial interests and will
force elimination of enough self in-
terest to permit of changes that are
necessary for perpetuation of the in-
dustry upon a sound basis."
The need of the industry today he
contends is a complete new business
structure which will require and en-
able each picture and each theater to
stand solely on its individual merit.
"Only such a course, he says" can save
and perpetuate the industry today. The
waste of surplus and unfit production forced
upon the public by unsound marketing meth-
ods cannot continue. It should not con-
tinue.
"Tntelligent and honest business methods
must supersede the basis of false statement,
deception and sharp practices upon which un-
fortunately the present structure has been
built up and maintained.
"It is still possible to bring this industry
out of its present crisis with credit to its
leaders through cooperation with the leaders
or with the bankers who, unless they take ef-
fective action now. will soon find themselves
discredited as the industry itself is discredited
today.
"I may add that present mass production
and especially distribution are obsolete and
out of date.
"There is no evidence that the industry
by itself has either the vision, integrity or
ability to bring this about. The evidence to
the contrary is conclusive. The spokesmen
for the industry say that present block-book-
ing and distribution systems must and will
prevail. I challenge that statement They
will necessarily fall of their own weight.
They have broken down even without the
decision by the Federal Trade Commission."
Epic OF Americas Heil
MSAfM
VMIEY
$16,000,000 Program
Announced in Omaha
(Continued from Page 1)
Creal, veteran local exhibitors, are
directors.
With the Hamilton and Beacon
here as the nucleus, the chain is
reaching out to Cedar Rapids, la..
where a 2,000 seat house, costing
$1,000,000, will be opened Sept. 1.
In addition, the firm is starting a
1,000-seat suburban house here at
45th St. and Military Ave., to be
Iniilt at a cost of $150,000. A Hast-
iiiL's, Nrh.. theater, costing $400,000
and a |125,000 house at Beatrice, al-
so arc included on this year's pro-
gram, which Monroe savs calls for
an expenditure of $2,000,000.
During 1928, some $14,000,000 in
new theaters is planned by the com-
pany. This includes at least two
Omaha houses, and an average of one
new theater announcement each al-
ternate week for other Nebraska and
western Iowa cities.
Pramer Sues Omaha Exhibitors
Omaha — Seven local exhibitors are
made defendants in a mystery suit
filed by A. R. Pramer, former presi-
dent of the Nebraska and western
Iowa exhibitor association. The de-
fendants are: Sam Epstein, Harry H.
Taylor, William H. Creal, Charles
1-'. "Williams. Charles Nepodal, Geo.
H. McArdle and Joseph F. Bredin.
Sam Epstein declares he is at a
loss to understand the cause for the
suit. However, it is thought the ac-
tion arises out of the associakion of
plaintiff and defendants with the ex-
hibitor association.
A Little
from **Lots"
By RALPH WILK
HOLLYWOOD has been spurned
by 'Miss North Dakota." Delia
Gransberg, the beauty winner, ac-
cepted $350, rather than the trip to
Hollywood. She prefers junior farm
club work and will become a teacher.
* * *
Recruits to our Hatless Club
are Roger Wolfe Kahn,
George D. Lottman, Dave
Bader and Gerald Porter.
* * *
Ernie Haller, the cameraman, is
brave, to say the least. He drove
his new La Salle car up to the
Yankee stadium the night of the
Dem-psey-Sharkey affair and gave
no thought to the possibility of its
being stolen.
* * *
Joseph J. Lee, Fox's New
Jersey branch manager, is be-
ing initiated into the "joys" of
commuting. He dashes to and
from Mount Vernon daily.
* * *
Our list of law graduates in-
cludes Will H. Hays, Charles Petti-
john, Joe Brandt, I. E. Chadtvick,
Jesse Goldburg, M. H. Hoffman, Ed-
mxind C. Grainger and Edward L.
Klein. Not to forget the little old
paper's Jack Alicoate.
Hitches Block Pooling
of F. & R. and Saxe
(Continued from Page 1)
move to bring both circuits into the
West Coast chain.
Publix and Universal, which are
declared to have made overtures in
the past, are said to be again active
in seeking a deal with F. & R.
While those "in the know" declar-
ed that all negotiations were off, it
was, nevertheless, significant that
John Saxe was in Minneapolis sev-
eral days the past week and although
he stated that his visit here was in
the interest of other business, he was
said to have been in several lengthy
conferences with officials of the F.
& R. circuits. "Greater Amusements"
says in commenting on the situation.
"Publix would, of course, welcome
some kind of working arrangement
with F. & R. to offset any loss that
rnay be sustained by the Paramount
distributing organization in the
Northwest due to the erection of the
new Publix house in Minneapolis,
which will eventually cause a break
between the Minneapolis firm and
Paramount in the booking of the lat-
ter's product in other F. & R. strong-
holds throughout the Northwest,"
the publication states. "It is said
that Paramount has already felt the
sting of F. & R.'s resentment
throughout the territory in retaliation
for the invasion of Minneapolis, by
Publix.
"Universal would naturally hold
out the olive branch of both F. &
R. and Saxe as a tie-in would ma-
terially strengthen that company's
theater position in the Middle West
territory. In Wisconsin, Universal is
operating in direct opposition to the
Saxe circuit in nearly every spot in
which it has a theater. An arrange-
ment in the F. & R. field would also
assure Universal more product than
it now enjoys.
"It is possible that the real reason
for the calling of? of the meeting
said to have been scheduled for New
York City last Monday was caused
by the decision of the Federal Trade
Commission, which would naturally
cause a slowing up of any proposed
theater pools. While the decision was
rendered in the case against Para-
mount, it consequently affects all
companies in a similar manner."
Fischer Not Dropping Oshkosh
Oshkosh, Wis. — Denial that the
$500,000 house under construction on
Main St., has been acquired by Saxe
Enterprises, is made by Conrad
Raulf, who is building the house for
Fischer's Paramount Theaters. The
theater marks invasion of this Saxe
stronghold by Fischer.
Wesco to Build at El Centro
El Centro, Cal. — Wesco will build
a $250,000 theater and airdome here,
according to local manager Norris.
Incendiarists at Canyon, Tex.
Canyon, Tex. — Firebugs are be-
lieved to have started the fire which
damaged the Strand, two cans of
gasoline were found in the building
after the flames were extinguished.
The city has a standing reward of
$100 for conviction of incendiarists.
All Branches Invited
to Attend Gonferenc(
(.Continued from Page 1)
is preparing a list with a view to ob
taining complete representation a
the conference. It will not be prac
ticable for 20,000 persons interestec
to attend a trade practice conference
but the commission believes it will be
possible to invite representatives oi
every branch of the industry in everj
section of the country.
Duncan Sisters on Tour
The Duncan sisters are appearing
in a song and dance act in connec-
tion with the showing of "Topsy anc
Eva" at the Granada, San Francisco,
second engagement of a nine months'
tour with the film. This, United
Artists believes, sets a record for
entertainers accompanying a film pro-
duction. The picture and act opens
Aug. 6 at the Rivoli, New York.
Scates Transferred to Bremerton
Butte, Mont. — C. P. Scates, veteran
manager of the Rialto, has been
transferred to Bremerton^ Wash.,
where he will manage the three West
Coast Pacific Northwest houses.
Every Exhibitor
Should Have
This Volume
Free to
FIi.M DAILY
Subscribers
i
Il
THE
Wednesday, July 27, 1927
mm
DAILV
I
\)()1 Welcomes
Probe of Purposes
(Continuti jtom Page 1)
wners of its iiicmbership because of
existing present "drastic sitiia-
■\Ve oppose booking combines or-
iiiized to force lower rentals," said
inave, "because siicli orKaniza-
s have been the cause of tlie ditli-
les which now beset our oryani
in. W'c are orKani/ed solely for
protection of the exhibitor. W'l
\ ed our sincerity la.--t week by ,t;o-
4 to New York and asking the priv-
•X of addressing the members of
Hays organization in open incet-
at which time we were willing to
, full information concerning the
-ons for the necessity for this pro-
ive movement. This privilege was
:ued us.
"We went to New York ready to
iswer any questions and prepared to
ork in harmony with all the ex-
;ianges. We agree with THE FILM
'AILY that safeguards of some de-
iription for the investment of the
\ nail operator are sound, provided
(■\estigation proves such measures
J . c necessary."
Speaking for his association, Casa-
i\e says that there is necessity for
I protective measure for the small
lid large independent operator "be-
iiise of the drastic situation which
face— with the present problems."
states he welcomes opportunity
discuss this situation with the
libers of the Hays organization,
ivell as any investigation into the
i-ures pursued in the organization
liese booking companies.
iiose who sought in vain to get a
"ing before the members of the
s organization last week were
rles L. Casanave, representing
'ciated Theaters of Ohio and
itas Dipson, and Fred R. Zimmer-
.11. representing Affiliated Theater
■ilities Corp. of Buffalo, N. Y.
ises in the two pools are located
New York, Pennsylvania, West
) iirginia and Ohio.
Theaters Seek Equal Privilege
J Massena, N. \'. — Theaters here
^ ant the same privilege which is ex-
i 'nded to St. Mary's church, and are
' irculating petitions calling for per-
■ ission to operate on Sunday. Abe
Dhen, manager of the Strand and
ialto has secured a number of peti-
3ns, with indication that sentiment
■nerally favors Sunday shows. The
lurch has been showing Sunday pic-
Ires two years.
Theater Changes
WISCONSIN
Closings
'^b — Arcadia (temporary). Gays Mills —
"iiit|uc (temporary). Green Bay — ^Bijou
permanent). New Holstein— Elite (per-
' lanent).
WYOMING
Closings
C sleep — The Tensleep.
OAliy TIPS WWCH MIAN CXXLAOS TOC SUOWHCN
"Evening Clothes"
(Paramount)
Display consisted of a compoboard
box closed in on the front side with
glass. Top and bottom were made
of wire screen. The box was about
four feet high, three feet wide, and
one foot deep. Tlie bo.\ was mount-
ed on legs about 18 inches long and
underneath the box was used a \l
inch oscillating fan. On the inside
against the back were pasted small
cut-outs. Two small packs of con-
fetti and finely chopped cigarette
leaves were placed inside the box.
.^ir from the fan came up through
the screen at the bottom of the box
blowing the confetti violently, through
the open space in the box; the air
exhausting itself through the screen
at the top of the box and carrying
with it a part of the confetti w^iich
lodged against screen. As the fan
oscillated, the wind pressure was re-
lieved and the confetti dropped again
to bottom of the box — in a moment
the fan oscillated and the confetti
went throught the same process. The
object was to give the display action
and at the same time to lend atmos-
phere to the title. — Ray L. Smart,
Rivoli, Greenville, S. C.
'The Fire Brigade"
(M-G-M)
The Cambridge fire department
staged a three day benefit. A letter
with two tickets was mailed every
telephone subscriber in the city, with
instructions to kindly mail in the
price or return the tickets. Every
night fire department drove hook and
ladder truck about town with ban-
ners on either side announcing the
attraction, clanging of bells, etc., at-
tracting attention. In front of the-
ater was displayed an engine which
the city bought in 1876. — Fred E.
Johnson, Strand, Cambridge, O.
"McFadden's Flats"
(First Nat'l)
Constructed a 50 foot canopy ex-
tending from top of the entrance up
the full height of building. On the
end was a corner of a flat, painted
in natural brick color. From a win-
dow in each protruded a head of one
of the stars, hurling defiance at each
other. The heads were cut out of
the 24-sheet poster. Strung across
a clothes line extending from one
flat to the other, were a number of
painted garments hung out to dry,
each one carrying a three-foot letter
of the title. — J. C. Weigand, Colum-
bia, Junction City, Kan.
O 'Toole Remodeling at Lakota
Lakota, N. D.— A. B. O'Toole is
remodeling and redecorating the
Lyric.
FOR SALE
Complete Laboratory Equip-
ment
Write for list
Seiden
729 Seventh Ave., N. Y. C.
AN INSTANTANEOUS SUCCESS!
The l^ook You^ve Been Waiting For
This new book by John F. Barry and Epes W. Sargent,
announced but a week ago, has already been adopted by no
less than seven circuits.
Individual orders are coming in so fast we have arranged to
have copies shipped from Chicago as well as New York in
order to avoid delay.
Theatre owners and managers are buying this book because
they know it is a real patronage builder and money maker.
They have confidence in the men who wrote it.
Within its covers are 460 pages of the most practical informa-
tion on theatre management and merchandising you've ever
seen. Don't delay getting your copy.
PRICE ONLY $5,^^
At Your Local &upply Dealer Or With This Coupon
CHALMERS PUBLISHING CO.,
516 Fifth Avenue, New York City
Enclosed find „<,„et or'^der '"^ ^^.OO.
Send BUILDING THEATRE PATRONAGE to:
Name
Address
S
i-
n
r-
s'
at
in
>n
I
II' —
• •
«^
HRST hMXipfMLS
GROUP
Membtr ^ Motion Picture Producers mi Distributors of America Inc.~WlU H.Ha/s J^aUnt
^€> NEWSPAPER
ypiLMDOM
DL. XU Na 23
Hot Wires
r
f(-p>lllS ;?. a business. Just as
soDii as the pins art- s^-t up
in one alley, ak)ng comes
Inieone and sets them up in an-
her. Which is one way of
d'scriliintr what is non taking
:ice I'U the Coast.
The wires were hot yesterday.
le bomb.shell had to do with
)X. West Coast 'Theaters and
lexander Pantages, but the ex-
osion is going to provide a lot
(' folks with an interesting few
lutos this morning.
The Unexpected
'finiiuy Grainger travt-lod west to
ne.xt year"s line-up with West
^i Tlieaters. Don't forget (irain-
frs commander-in-chief. Bill Fox,
Ids a 3() per cent interest in that
ain. F"ire-eating Irishman that he
Grainger could not get the sort
deal he expected to make. There-
on, he ahout faces and sells the
IX output to Hantages. The net
;ults are these:
West Coast encounters its first
il opposition on the Pacific Sea-
ard.
Pantages submerges vaudeville for
e picture. That gives hini a regu-
'.ion picture chain exactly like West
-t's. And the tussle is on.
might have been West Coast
tried to drive home too hard a
^ain. Maybe it was Grainger.
lis their affair. But consider
is:
Under Harold Franklin's tutelage.
est Coast has been steadily sewing
I the theater situation on the Pacific
ope. North American Theaters,
e Publix and Loew holdings are
)oled with Wesco. Don't decry it.
•om the chain's angle it is a sound
siness practice. Now Pantages
d Fox cause the upset.
/ ' Tha Cream of the Milk
ff^-Kmong other thmgs. it shows
Tpher conclusively that no one
oup can attempt to skim the milk
all the cream without somebody
:tting peeved about it. It's a restless
isiness. Nobody can hog it all and
t away with it for long. The fel
vv who worries about trustification
ight remember that
K A N N
ALL THE NEWS
ALLTHE TIME
Thursday, July 28, 1927
Price 5 Centa
HNAL CONFAB TONIGHT
ON PRODUCTION COSTS
Rescinding of Salary Cut
Expected to be Made
Public at Meet
Hollywood — Announcement cjt the
rescinding of the order tt) reduce
salaries at the studios will probably
be made tonight at a dinner and
meeting to be held by the Academy
of M. P. Arts and Sciences. Only
members of the Academy will be
permitted to attend. Douglas Fair-
banks, president of the Academy,
will be chairman of the meeting.
Producers today are considering
the suggestions made by actors, di-
rectors and technicians for reduction
of excessive production overhead.
These suggestions, made in the sev-
eral conferences between producers
and the respective groups of workers,
range from script rehearsals before
any film is shot, to revolutionary
changes in lighting equipment, which
are promised to save hundreds of
thousands of dollars.
Meanwhile, there is indication that
(Ct^iitinucd on Page 4)
June Mathis Funeral to
be Held Here Sunday
Funeral services are to be held
here Sunday at the Funeral Church,
1970 Broadway, for June Mathis,
scenarist, who died Tuesday night
while attending a legitimate play at
the 48th St. theater. She was rated
as one of the industry's hi.ghest paid
scenarists. Her husband, Sylvano
Balhoni, arrives Sunday from the
Coast. Burial arrangements await
his arrival. The remains will lie in
state.
In the middle of the final ac*. Miss
Mathis was stricken, dying shortly
afterward.
Miss Mathis entered pictures ten
years ago after playing in vaudeville.
She soon turned her activities to
story writing, taking a course to pre-
iContiitued on Page 4)
Omaha Boom Seen
Omaha — Crops throughout
the state indicate a period of
prosperity ahead for this ter-
ritory. Wheat, corn and al-
falfa have made decided gains
through Nebraska and Iowa,
and there is a feeling of op-
timism prevalent.
Pantages Switches to Films in
100 Per Cent Deal with Fox
Playing Lone Hand
Los Angeles — William Fox
will remain independent and
continue to play a lone hand.
That is the interpretation here
on the deal with Pantages just
closed by James R. Grainger.
Fox owns a 36 per cent in-
terest in Wesco, dominant fac-
tor in Pacific Coast states.
Despite this, when what he
considered was a "fair break"
for the product was denied him,
Grainger did not hesitate in
tying up with Pantages, in a
deal which may change the
complexion of exhibition along
the Pacific Seaboard.
rOX SECURED HOLDINGS
IN WESCO 2 YEARS AGO
I'"ox secured a 36 per cent interest
in Wesco (tiien West Coast The-
aters) two years ago, when interest of
.\dolph Ramish was purchased. Con-
siderable furore was caused in the
trade at tiie time, because of sensa-
tional developments in efforts of Fo,x
to secure control of the Coast chain.
Negotiations were conducted be-
tween Fo.x and Sol Lesser, and had
reached a point when closing of the
deal was imminent. At the eleventh
hour, iiowever, a pool of First Na-
tional franchise holders hacked hv
llayden. Stone and Co. stepped in
to "keep Wesco in the First National
familv."
Borger Named Sales Head
for Tiffany in West
H. C. Borger, formerly \\ith I'ni-
versal as assistant to Fd. J. Smith,
now Tiffany sales manager, has been
named supervisor of the western divi-
sion embracing the Coast and moun-
tain states, Smith announced yester-
day. Other changes are Paul Bush,
manager of the Chicago branch, suc-
ceeding John Mednikow: Jack With-
ers as Pittsburgh manager, succeed-
ing Bob Cobe; Harry Brown as spe-
cial representative in the Philadelphia
territory. As noted, Frank M. Di
Lorenzo is managing the new Mil-
waukee branch.
Real Opposition for Wesco
Seen as Result of New
Policy
I-ns .Angeles — Stressing the cir-
cuit's deternnnation to become a
.'^trong factor in the picture field,
Pantages is changing its policy to
make vaudeville subordinate to pic-
tures, in what is expected to prove
real opposition to Wesco in the first
run field on the Coast.
l-"nx pictures will prove the back-
bone product of the Pantages cir-
cuit in a deal just closed with James
R. Grainger, general sales manager
of l'"()x, who refused to be influenced
by the fact that Fox has a 36 per
cent interest in Wesco. The deal, it
is .said, involves between $750,000
and $1,000,000 in rentals and gives
the Pantages firm the entire Fox
output.
Cities embraced in the deal are
Los .\ngeles, San Diego, Salt Lake
(Continued on Page 4)
Paramount Making Debut
in Short Subject Field
Paramount makes its debut in the
short subject field Aug. 1 with re-
lease of the first issue of Paramount
News. "No Publicity," an Everett
H or ton comedy, and "Sealing
VN'liacks." Krazy Kat cartoon. The
issue of the newsreel will present a
brief^ dedication to the public written
1-y F*lditor Emanuel Cohen.
In Memoriam
June Mathis did much to
raise motion pictures to their
present standards. Her in-
fluence has been felt from the
day she first determined to be-
come a writer, realizing the
scenarios then in use left much
to be desired. The long strug-
gle against odds was climaxed
by her triumph, "The Four
Horsemen" and "Ben Hur."
The industry can ill afford
to lose an individual of the
ability of June Mathis. The
Film Daily joins with the in-
dustry in mourning the passing
of this great worker.
THE
i^^
DAILV
34eHl¥SPm\t
o/'FllMOOH I
M IMV^^'^i-ltue news
rl^* • ^^ AIL THE TIME,
Vol. XLI No. 23 Thursday, July 28, 1927 Price 5 Cents
JOHN W. ALICOATE
Publisher
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York, N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4758-4739. Cable address: Filmday.
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel : 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London, W. I. Paris
— La Cinematographic Francaise, 5, Rue
Saulnier.
Newspaper Opinions
"Babe Comes Home"
First National
Longacre
DAILV MIRROR—* * * unreels good
motion picture entertainment, provided one's
.stomach survives the strain of excessive to-
bacco spitting. That's all.
DAILY NEWS — This may go over nicely,
though in the neighborhood houses, * * '*
EVENING JOURNAI.— Babe Ruth ac-
quits himself creditably in his first motion
picture, as unlike other athletes, he isn't too
camera-conscious. * * *
The picture is much too long, and the
humor is mostly obvious slapstick.
GRAPHIC — He may make home runs, but
lie was never built for romance under the
kleigs. ♦ * ♦ Ted Wilde directed the opus,
which can't be blamed on any one individual.
After all, a ball player belongs on the dia-
mond.
POST — It proved to lie a slapstick comedy
of baseball and chewing tobacco, abounding
in ancient gags and vulgarisms.
SUN — Concerning Mr. Ruth's feature,
there is little to be said beyond the fact tflat
it is a thoroughly obvious and frequently
vulgar comedy dealing with the life of a
baseball hero. ♦ » *
TELEGRAM—* * * proved to be an al-
ways slapstick, sometimes vulgar, and often
amusing comedy in which baseball jilays only
a minor part. The Bambino as a movie
actor is not only refreshing but capable.
* * *
TIMES — * * * is broad comedy, but with
a real atmosphere of the diamond and dressing
room. It's rough-house stuff, but full of fun
and go. Mr. Ruth himself makes a pleasing
screen figure, and is abetted in comicality by
Louise Fazenda and others.
If You Are in the
Market for Any Kind of
MOTION PICTURE
APPARATUS
CONSULT US-AND SAVE
MONEY
SEND »OR OUR PaiCB LIST
U/ILLQClCHByS
▼▼no West 32"-'St..Newyork.N.y.*^
nPhona P«nu. OMO ,m
IJotion Picture Department I
U. S. and Canada Agents for Dabria I
Flader Going to Europe
Chicago— Fred Flader, who has
been managing the Randolph for
Universal, -will be transferred to
Europe bj' the company when its
lease on the house expires Aug. 1.
Levine Bros., new tenants, will op-
erate the house on a ten cent grind
policy.
Seeks Distribution Deal
Distribution of "Savages" produced
by American Eagle Prod., with a cast
of American Indians, is being negoti-
ated by Alfred Grasso, supervisor of
the film, who has arrived in New
York from Hollywood.
Leave for Coast
Anita Loos, John Emerson and
Hector Turnbull left yesterday for
the Coast. En route, Miss Loos and
Emerson will work on the script of
"Gentlemen Prefer Blondes," which
Turnbull will supervise.
Wisconsin Theater Deals
Milwaukee — John Robinson has
taken over the Opera House at On-
tario from J. S. Resch, and L. T.
Matheys has brought the Auditorium,
the Black Creek, from C. J. Bur-
dick.
Paramount Extra in September
Paramount will pay an extra divi-
dend of $2 a share on the common
on Sept. 20 to all stockholders of
record whose names appear on the
books at the close of business today.
Miller Heads Tiffany Branch
Minneapolis — Roy Miller has been
named manager of the new Tiffany
exchange here. He formerly was
connected with Fox here and at Mil-
waukee and Chicago.
Work on Baltimore Stanley Resumed
Baltimore — End of strike of 18 lo-
cals of the Allied Building Trades
Council here, has brought back men
to work on the Stanley now being
built here by Stanley-Crandall.
Sierra Closes Deals
Sierra has closed with Bernard C.
Cook to distribute its product in the
Kansas City territory and with Ay-
won Film Corp., for New York.
Peabody Renews with F. & M.
Seattle — Eddie Peabody, who hung
up a new record at the Fifth Ave.,
has renewed his contract of seven
months with Fanchon & Marco.
Canadian Managers Meeting
Vancouver — Managers of Famous
Players Canadian houses open their
convention here today continuing un-
til Saturday.
Baltimore House Improved
Baltimore — Improvements costing
about $50,000 were made on the
Rivoli, which reopened recently after
being dark two weeks.
Saginaw Opening Tonight
Saginaw, Mich. — W. S. Butterfield
Theaters tonight wilt open the Tem-
ple here.
Smalley House Opening
Stamford, N. Y. — Smalley's New
Stamford opens today.
Voters Back Plan for
Victoria Studio City
Victoria, B. C— By vote of 2,137
to 663, civic support for establish-
ment of a film production center
here has been assured. The referen-
duni followed action of the council in
voting to guarantee bonds of the
company to the extent of $250,000 for
building of a $500,000 studio as the
first unit of a studio city, which is
aimed to make Victoria the center of
British production.
Charles Fleming of Australia and
W. L. Sherrill, formerly of the Froh-
man Amusement Co., are promoters
of the project, whose launching was
actuated by the proposed British
quota bill. Recently, plans for a stu-
dio city at Vancouver were an-
nounced, with a race expected to de-
velop between that city and Victoria
in a bid for leadership in the British
production field.
Elkhorn Race Starts
Elkhorn, Wis. — Actual con.struc-
tion on Dan Kelliher's new Sprague
theater here will start Aug. 1. The
theater will be of brick, measure
40x134, and cost about $50,000. Dick
& Bauer, Inc., are the architects.
Fischer's Paramount theater also is
building here.
Chicago House Without Tenant
Chicago — Overseated condition of
the surburban field here is emphas-
ized by the fact that the new house
at Crawford Ave., and 12th St., is
without a tenant. It was built at a
cost of around $930,000 and seats
2,nno.
Carver Back at St. Louis
St. Louis — Ross Garver, who man-
aged the Rialto here in 1920, has re-
turned to assume management of the
Orpheum Theater, Ninth and St.
Charles St. He succeeds William A.
Hartung, who has gone to Omaha to
manage the new Orpheum there.
Millard on Riesenfeld Staff
Claude Millard has joined Hugo
Riesenfeld's staff at the Colon}',
which will be opened under L^niver-
sal direction about Labor Day. Mil-
lard, in association with John Wen-
ger, will direct art activities at the
theater.
Dr. Lothar Here in August
Dr. Rudolph Lothar, author of the
play "King Harlequin" from which
Samuel Goldwyn's "The Magic
Flame" is based, is expected to be
in New York about the middle of
August, in time to witness the pre-
miere.
Garden, Omaha, Opens
Omaha — After being dark, follow-
ing several changes of ownership,
tht Garden has been reopened.
STOCK SHOTS
WANTED !
UNUSUAL SCENES OF SKIING
AND SKI-JUMPING
ORIGINAL NEGATIVE
WAFILMS, INC.
BRYantSISl 130 W.46 ST., N.Y.C
Thursday, July 28, 192
Series Ready Aug. 1
Film Exchange, Inc., on Aug. 1 bi
gins distribution of the Famous Bri
ish Authors series of one reelers pre
duced by James J. Eitzpatrick.
Haines, Sedgwick Coming East
William Haines and Edward Sedg
wick are en route to New York fo
filming of the star's new picture deal
ing with West Point life.
Trio of Guests at A. M. P. A.
Madeline Hurlock, Allan Dwan an
George O'Brien are to be guests a
today's A. M. P. A. luncheon.
"Connie" Talmadge Here
Constance Talmadge is schedulecl
to arrive in New York today. She]
sails for Europe Aug. 1.
Lichtman Arrives Saturday
Al Lichtman arrives Saturday from
the Coast. Arthur W. Kelly is to
leave for the studios today.
GANG
GOMEDY ,j
HAL ROACH PaEse^rs
HAis Rascals
\\THECLORiOUS
if
There is a 'Cornerblock' cut furnished
FREE for all Pathecomedies at your
Exchange.
FOR SALE
The following laboratory equipment in
good condition.
Nme Bell & Howell Printing Machines.
Two Duplex Polishing Machines.
Four Powers Projection Machines.
Metal chairs, tables, rewinders, etc.
William J. German, Trustee,
Combined Film Laboratories, Inc.
Telephone Stillwell 7940
JOE SEIDEN
Akeley Camera Expert
Bryant 3951
AMALGAMATED
VAUDEVILLE AGENCY
Attractions for
Picture Theatres
Standard Vaudeville Acts
1600 Broadway, New York City
Phone Penn. 3580
I
WiKII
THE
Thursday, July 28, 1927
■^m
DAILY
LAST MINUTE DEVELOPMENTS IN
THE INVESTMENT FIELD AND THE
DAY'S QUOTATIONS ON FILM ISSUES
Financial
HOW BANKERS VIEW MOTION PIC-
TURES—WEEKLY RESUME OF IN-
DUSTRY'S FINANCIAL STRUCTURE
COONEY EXPANDING;
MAY fIGHT B. & K.
(jiicago — I ooiiey Bros, who op-
itc as tlie National Theaters Corp.
.ly build a big first run in the
.>op" in conjunction with Fox. The
500,000 issue of 6J/2 per cent gold
lids floated a few days ago is un-
rstood to have cleared the road
r this purpose.
In the prospectus prepared for G.
E. Barrett and Co. and Frederick
Peirce and Co. who handled the Xa-
ional Theaters Corp. issue, J. J.
Zooney, president of the company,
jlaced net earnings for 1926 at $499,-
JS5. Annual interest on $3,827,000
n mortgage bonds plus the interest
n the new $2,500,000 issue are
laced at $252,505 thus leaving a bal-
ce of $246,850 for depreciation,
ederal taxes sinking fund and divi-
ends.
Cooney states net earnings in 1926
re 1.9 times the annual interest
irges on divisional mortgages and
these bonds. Gross revenue in
,^J6 was $2,164,388 and operating
xpense $1,665,033. Striking an av-
:rage for the years 1927 to 1930, the
irospectus estimates gross revenue,
It $3,939,000 and net earnings at
?1.023,000. This would leave $770,-
>9S as the balance for depreciation.
I'vidends, sinking fund charges and
(leral taxes.
The circuit owns and leases 10
EDWARD B. SMITH
&C0.
Wtmbers New York, Philadelphia
and Boston Stock Exchanges
Corporate
Financing
Philadelphia
New York Boston
Industrialists at Peak
The gauge of general busi-
ness prosperity in the United
States is construed by many to
be profits of United States
Steel and General Motors.
The latter reports the larg-
est net earnings in its history —
and that means in America's
peacetime history — for the first
half of 1927 when net profits
reached $129,250,207. United
States Steel, likewise a business
barometer, earned $91,625,185
in that period.
In financial circles, the stag-
gering proportions of these
earnings are considered to be
significant.
Chicago theaters with a seating ca-
pacity of 18,234 and owns a new
2,414 seat house which is building,
thus making 20,648 the total number
of seats under the company's con-
trol. Through booking arrange-
ments, National controls 99 theaters
principally in Chicago. National The-
aters Corp. is in turn controlled by
National Playhouses, Inc., the stock
of which is owned by 5,000 residents
of Chicago and vicinity, according to
the prospectus.
The announced purpose of the $2,-
500,000 flotation is to retire "certain
divisional mortgages," and "to pay
for the completion of one theater ex-
pected to be opened during August,
1927."
Quotations
High
Low
Close
Sales
•Am. Seat. Vtc...
47
Am. Seat. Pfd
49^4
49!^
49 54
1,800
•Balaban & Katz.
....
63 J4
*Bal. & Katz Vtc
73 J4
Eastman Kodak . .
169
\66y2
169
1,000
TFilm Inspect
3^
3^
3^
100
*First Nat'l Pfd.
10054
Fox Film "A"...
59
58^
59
500
tFo-t Theaters "A'
15
14M
14M
200
*Intern'l Project..
10
I.oew's, Inc
5254
sm
514^
1,000
"tLoew's, 6s 41ww
102^
102
102K
2',000
ttLoew's,6s41 x-wai
97K
9TA
97V2
2,000
♦MG-M Pfd. ...
• • . *
25 54
M. P. Cap. Corp.
8
7%
8
400
*Pathe E.xchange.
8
Pathe Exch "A".
35 'X
iiVi
3551
600
ttPathe Exch. 7s37.100
100
100
5,000
Paramount FP. . .
95 H
9iVi
945^
15,700
♦Paramount Pfd..
. 115
*ttPara.Bway.5^is.')l
....
9344
•*Roxy "A" ...
32
34
**Roxv Units ...
35
37
**Roxy Common.
9>/2
1054
.Skouras Bros. . . .
38
38
38
Stan. Co. of Am. .
66!4
65 M
66 !4
'TTrans-Lux Screen ....
4H
*l'niv. Pictures
30
Univ. Pict. Pfd..
100'/^
lOO'/,
10054
10
■fW'arner Bros
15'/«
15
15'/,
300
Warner Bros. "A"
2\V*
207/8
and
2154
Asked
1,400
*Last Prices Quoted
"Bid
(Over
the Counter)
tCurb Market
ttBond Market
(■NOTE: Balaban & Katz is listed on the
Chicago Board; Skouras on the St. Louis
Stock Exchange and Stanley in Philadelphia.
COAST CONTROL BIGGKT
PRODUCTION PROBLEM
Thi8 is the sixth of a series of-
articles on "The M.P. Industry as a
Basis for Bond Financing," re-
printed from a booket prepared by
Halsey, Stuart & Co., one of the
leading banking houses inte7e8ted
in motion picture financing.
The very high standards of artistry now re
quired in motion picture production, and the
immense costs involved, tend to place this
business in the hands of large-scale compan-
ies— producers who can afford expensive ma-
chinery, finance million dollar plants, and
carry monthly budgets, as one typical firm
(lues, of as much as $400,000.
The American output of feature pictures
is at present about 750 per annum. These
will average in length from seven to twelve,
thousand-foot reels. Of "short subjects," —
comics, news reels, etc.— there are perhaps
two and a half times as many items, but
they will average not more than two reels
apiece.
The average cost of feature films ranges
from $25,000 to $250,000, with the great
spectacles which call for historical backgrounds,
expensive costuming, and many actors, cost-
ing a million or more.
A marked tendency exists among these large
companies to run a production schedule of
fifty or more strong features per year. This
is because they wish to provide as completely
as possible for the weekly-release needs of
their controlled and client theaters.
The human element plays a large part in
picture production, but the following figures
on the personnel of a representative organi-
zation show that all the workers are not
actors, by any means. This particular com-
pany gives employment to about 1600 people.
Only 62 of these are "stars" and featured
players, while 90 are writers, 85 directors and
assistants, 55 cameramen. Carpenters, paint
ers, electrical workers, modelers, and ward-
robe assistants employed by this firm run
into three figures each.
The big problem in motion picture produc-
tion, as in any type of profitable manufac-
turing business, is to control costs. This
has received much attention in the industry
in recent years. A typical "cost analysis" com-
prehending the expense items of a feature-
picture budget will show: Labor, 35 per cent
(made up of actors, 25 per cent, directors,
cmeramen, etc., 10 per cent; Raw Material,
37 per cent (including scenarios, 10 per cent,
raw film, 5 per cent, costumes, 3 per cent,
scenic sets, 19 per cent); Rent and Trans-
portation, 8 per cent; and Other Factory
Overhead, 20 per cent.
"Class A" Roxy Expected
to Pay a $3.50 Dividend
The Class "A" stock of the Roxy
Theater Corp. will be placed on a
WE FINANCE
Production
Theatre Building
Equipment Accounts
or any other activity in
the Motion Picture Business
Motion Picture Capital Corp.
Capital anil xurpluii over 82,800,000
FRANK R. WILSON, Pres.
5 1 E. 42nd St. New York City
$,150 dividend ba.sis in September,
according to "The Wall Street
Xrws." This stock is cumulative at
$3.50 and has arrears dating from
Dec. 1, 1925. It is understood tiiat
plans to initiate payment of the ar-
rears will also be considered. While
no official earnings arc as yet avail-
able, it is stated that earnings for
the first four months were larger
than had been expected.
Paramount Follows Uncertain Course
The erratic course of Paramount
common is exciting the attention of
Wall Street brokers. The range for
the week, closed yesterday indicates
how variable this issue has been.
Date Closing Shares
Wed. Julv 20 99 1,500
Thurs. July 21 98 3,500
Fri. July 22 94^ 15,500
Sat Julv 2,^ <)S'A 5,500
lion. July 25 93^ 23,100
Tues. Julv 26 93^i 15,900
Wed. Julv 27 94-^ 15,700
For Theatre
Mortgages and
Insurance
HAROLD
J.
COHEN
201 W.
49th ST.
N. Y. C.
EDWARD
G.
JOSEPH
CIRCLE
0206
9964
Theatre Brokers
WE
Buy — Sell — Lease
Promote —Finance
Motion Picture Theatre Anywhere
Sofferman Bros., Inc.
1560 B'way New York City
Phone Bryant 3607-8-9
WILLIAM E. LAUER & CO.
Members N. Y. Stock Exchange
1560 BROADWAY, N. Y. C.
W. AUERBACH. Manager
Tel. Bryant 1780
Qive Up Orders Accepted
MAIN OFFICE'
50 BROADWAY, N.Y. C.
Teh Hanover 3350
THE
«^^
DAILY
Thursday, July 28, 1921
Duty TIPS WHICH MEAM DOLLACS FOB SHOWMEN
"Buster Brown"
(Universal)
A Buster Brown impersonation
contest held at each Saturday mati-
nee for five weeks with shoe store
offering a pair of Buster Brown
shoes to the boy and girl winners
each week. These winners then com-
peted in final contests for which the
store donated two all-steel coaster
wagons as prizes. Souvenirs were
provided by the shoe company at
each matinee. One of the shoe store's
windows was turned over to a special
display. The coaster wagons were
there, among samples of the latest in
Buster Brown footwear and large
cards told of the contest. — E. M.
Ludwig, Whiteside, Corwallis, Ore.
"Cabaret"
(Paramount)
Supplied a singer each afternoon
to appear in conjunction with the
showing of picture. A cycle of songs
entitled "Songs of the Nation" were
presented each day. One day
"France" was honored, then "Italy",
and then the "U. S.".— E. R. Rog-
ers, Tivoli, Chattanooga.
"Desert Valley"
(Fox)
Ballyhooed with a special banner
built on a wooden frame above a
Buick coupe. The banner frame vvas
designed so as to be in keeping with
good appearance and not to look
bulky. It was built in a boat shape
so as to stay exactly in the outline
of the coupe. The front of frame was
28 inches across and gradually widens
with the shape of the car until it
reached the middle of the top, then
gradually coming to a narrower
point in the back of the car. The
frame did not touch the car other
than where it was bolted to the
bumpers. The joints of frame were
fitted and fastened with screw and
treated nails, the wood material of a
light pine. In order not to cheapen
the stunt, car was just quietly driven
around town without any fuss in
order to attract attention. The ban-
ner got attention as it was 15 feet in
length and 30 inches in width and
high in the air.— D. B. Dixon, Belle,
Gadsden, Ala.
"Drums of the Desert"
(Paramount)
Used six real Indians to help ex-
ploit. The Indians gave their war
dance in front of the theater on
opening day of picture. This stunt
not only caused a big crowd to con-
gregate around the theater but help-
ed to sell tickets for the picture.
The only cost to this stunt was in-
viting the Indians to come inside and
see the show.— E. P. Briggs, Rialto,
Colorado Springs, Colo.
Fake School Warning Sounded
Cleveland — Warning against fradtJ-
lent scenario and acting schools is
advertised in 12 newspapers and
magazines here by the local Better
Business Bureau.
Pantages Circuit in
Deal with Fox
(Xontinuei from Page 1)
City, San Francisco, Portland, Seat-
tle. Tacoma, Vancouver, Memphis,
Minneapolis and Kansas City.
Under the new policy, Pantages
will feature the picture above vaude-
ville, except when outstanding
vaudeville attractions warrent feature
l)illing. "What Price Glory" and
"7th Heaven" will play at all Pan-
tages houses at increased prices, with
"lavish presentations."
Closing of the deal comes as a
clinia.x to the strides being made by
Pantages in the picture field, since
embarking on the combination pol-
icy adopted by the circuit several
years ago. The chain now is engaged
on a building campaign which may
extend activities to the East, which
.Alexander Pantages always has con-
sidered "a fertile field of develop-
ment."
In Pacific Seaboard states, the
Fox-Pantages deal will bring spirit-
ed opposition to Wesco, now prac-
tically in control of first runs in key
cities by virtue of its arrangement to
manage Publix and Loew houses.
Splitting Product at Minneapolis
Minneapolis — Pantages and North-
west Theaters (Finkelstein & Ruben)
have been splitting the Fox product
this season, under a contract closed
lietween the two circuits and James
R. Grainger.
Final Confab Tonight
on Production Costs
{Continued from Page 1)
the amity existing between studio
workers and producers, as a result
of postponement and expected with-
drawal of the proposed wage slashes,
will continue. Actors recently voted
to table plans to force the Equity
Shop at the studios, and instead will
work for a uniform contract through
the Academy.
"Streets of Sorrow" Bought
American rights to "Streets of Sor-
row," German picture made by Sofar
Film Prod., and featuring Greta Gar-
bo and Werner Kraus, has been pur-
chased by Kerman Film Corp.
Votion Undergoes Operation
Hollywood — Jack W. Votion, di-
rector at the F. B. O. studios, is at
a local hospital following an opera-
tion.
June Mathis Funeral to
be Held Here Sunday
{Continued fyom Page 1)
IKirc her for the work. Her two out-
standing scripts are of "The Four
Horsemen of the Apocalypse" and
"Ben Hur." She was known as "the
star-maker" because of her record in
discovering stellar material, includ-
ing Rudolph Valentino.
ROBERT DeLACY
Directing His Seventeenth Successful Production
forFBO
paoDUCTIOMS
A UVI5W
SPECTACULAR
MODERN DRAMA
OP FASHION J
-AND FOLLY.
SAM SAX
pi'esen\s
Mrs.
Wallace Re/d
WRITTEN (P DIRECTED
^r WALTER LANG
Exceptional
Supporting Cast.
i
Here Is The
BIGGEST and BEST
Screen Attraction
AVAILABLE NOW!
IMMEDIATE PLAY DATES
MAY BE SECURED.
Personal Appearance
of
MRS. WALLACE REID
now being contracted for a lim-
ited number of first run theatres.
I
J
See your nearest
GOTHAM DISTRIBUTOR
or
Communicate With
LUMAS FILM CORP.
Sam Sax, Pres.
Budd Rogers, Vice Pres.
1650 Broadway, N. Y. City
Foreign Rights
British & Continental Trading Co., Inc.
ieHEWSPAPER
ypiLMDOM
ALL THE NEWS
ALL THE TIME
XLI No. 24
Friday, July 29, 1927
Price 5 Cents
k
Real Worth
f* T least one newsreel or-
'L ganization went into five
ill ^ figures to cover the Lind-
:gh flight. A lot of money,
:tainly, for a single subject.
dnpute the terrific cost of
jksreel maintenance yourself,
in doing so do not overlook
1 fact that the average life
;ach release is but from three
ifour weeks.
r:\othing else quite like it
l>,-;ts in the business. Camera
If 'Iters everywhere risk their
!• s to catch the world and its
iijipcnings as they go by. The
me structure is geared to
■ 'kneck speed. Yet the sum
of this prodigious effort
almost as soon as it is born.
. . month, each effort has spent
usefulness.
Kick In
)o exhibitors appreciate the extra-
inary service which is undertaken
their behalf? And, if they do, are
giving the newsreel the break in
tals it deserves? The theater own-
nay not realize it, but he is more
lendent upon his newsreel for con-
ent patronage than upon any other
I that comes out of the can.
should be a good sport and come
DUgh accordingly,
'his industry raises its voice to the
yens about great executives and
itillating stars, but if you are in-
sted in discovering where much
the brawn and brain is to be
nd, turn to the unsung heroes of
newsreel camera. Their name is
ion.
French Froth
)ur voluble cousins, the French,
out of hne now. Quotas and
'cotts agitate them. Can you im-
ne the wild throwing of arms and
that must mark these Paris
etings? They will ban America
ey will not permit I'rench culture
bring up the rear. America has
srepresented. Mon Dieu! They
I't do that in France. Not much.
know otherwise from experience.
\.nd, in this fashion, the ramblings
itinue. We would suggest that
-Mich producers talk less and make
ter pictures. By diverting the ver-
flow into the channels of real
►duction effort, La Belle France
1 have a greater chance of fnuliiig
place in the sun.
K A X X
BOON TO INDUSTRY S[[N
IN BLOCK BOOKING BAN
Elimination Would be "The
Making of Picture Show
Business," Editor Says
Seattle — "If block booking goes, it
will be the making of picture show
business." That is the reaction of
"M. P. Record," to the F'ederal Trade
Commission decision in the Para-
mount case.
"Paramount will contest the rul-
ing, it is reported, and it may be
moiuhs before the legality of the
((uestion is established; but if block
booking is finally determined to be
an illegal method of doing business,
not only the theaters but the distrib-
utors, as well, will benefit, the publi-
cation states.
"This is the age of specialization,
it continues." There is no reason why
theaters should be forced to play all
of a ct)mpany's product, whether
giiod or mediocre, when the show-
man may desire to maintain a strict-
ly 5()-cent program every week.
"There is no company in the busi-
(Continued on Page 4)
No Reduction in Stills
Seen by Photographers
Little possihilit)- of any reduction
in prices of stills, now declared to be
"surprisingly low," was seen l)y mem-
bers of the Photographers' Associa-
tion which wound up its convention
yesterday. Features of the exposi-
tion, held in conjunction with the
event were the Shipman rotary
printer, invented by Joseph Shipman,
brother of F2rnest Shipman. and the
Seebold invisible camera, which uses
standard motion picture film.
"Matinee Idol" as M. C.
Experiment Watched
St. Louis — This city is watching
with interest Skouras Bros.' experi-
ment in bringing Herbert Rawlinson
to the .Ambassador to give a matinee
idol touch to the stage shows. The
success of Brooke Johns at the Mis-
souri was so pronounced Skouras
Bros, have been angling about for
some time to land a similar star for
the -Ambassador. Johns plans to take
a month's vacation, and if the fol-
lowing he has built up for the Mis-
souri flocks to the .-\.m!)assador it
may be some indication of the future
of picture theaters with the answer
probably reflected in the rental prices
of first run pictures in 1929 and 1930.
Leaving Goldzvyn?
Hollywood — Henry King has
severed relations with Samuel
Goldwyn, it is reported. Gold-
wyn, however, denies that the
director has left his company
and King could not be reached
for a statement. King has made
four pictures for Goldwyn. He
was selected as one of the
year's ten best directors in the
nation-wide poll published in
the 1927 Directors' Number of
THE FILM DAILY.
INDEPENDENT THREAT
HALTED WAGE SLASH?
Willingness of bankers to finance
independent units of stars and direc-
tors which might have been formed
!iad the proposed salary reduction been
put into effect, caused producers to
abandon plans for general salary
slashing, Allan Dwan yesterday told
members of the A. M. P. A.
"The only employes hit by the re-
trenchment were stenographers and
others who are not highly paid," said
Dwan.
Dwan expressed his regret at the
passing of Eastern production, but
asserted it is likely that a j'car hence
(.Continued on Page 4)
"U" ADMT8,900
NEW SEAMY JAN. 1
Universal's theater building cam-
paign is in full swing. Between now
and the first of the year, 18,900 new
seats divided among nine new houses
will be added to the new circuit.
Final touches and arrangements
.'or the various openings are under
way. Harry D. Goldberg, director
of theater operation and equipment is
on his way to Lidianapolis where a
1.450 seat house is scheduled to open
(Continued on Page 2)
"Hold Outs" Not Curbing
East Sales, Says Smith
Despite tendencN" of exhibitors to
"hold out" on buying film for the
new season. First National is "set
solidl\" in the l-".ast, according to A.
W. Smith, sales manager of the di-
vision, who has just returned from
a trip through his territory.
Major contracts reported as hav-
(Continued on Page 4)
LONG DISCUSSIONS SEEN
IN LABORAGREEMENTS
Exhibitors Seek Reduction
of Wages in Dickering
for New Contract
Preliminary negotiations on new
coiuraets for theater craftsmen, pres-
age a long period of deliberations be-
fore any agreement is arrived at.
Contracts ending Aug. 31, are de-
clared to find musicians, operators
and stagehands at odds on terms for
renewals.
Theater owners in a number of sec-
tions declare they not only will be
unable to meet demands for increased
salaries next year, but on the con-
trary must have concessions in the
form of lower scales if they are "to
make both ends meet."
This viewpoint has become evi-
dent in several sections, notably New-
York, Minneapolis and St. Paul, St.
Louis and Denver, where theater
owners are conferring with musi-
cians on proposed relief from the
present scale. New York managers
are asking a 10 per cent cut, while in
Denver and the Twin Cities, a 25 per
cent reduction is concerned. In the
latter two keys, decreases from oper-
ators and stagehands also are sought.
Denver has announced plans to re-
duce the salary of musicians 25 per
cent, in a petition to the state in-
dustrial board. In St. Louis, sub-
urbans are asking the unions to per-
mit reduction of the sizes of orches-
tras.
At Washington, an increase of over
20 per cent is demanded by musi-
cians, with a strike threatened.
Stagehands seek increase in the num-
ber of men and shorter hours.
Increases also are sought at
Kansas City, where conferences are
being held.
Paramount Estimates Its
Second Quarter Profit
I':stimated profit of $1,420,000 for
the second quarter of 1927 is expected
to be earned by Paramount, the com-
(Continued on Page 2)
Boosting Admissions?
Ottawa — Business activity
here has caused a tendency to
increase admissions, states Ray
Tubman, manager of the Re-
gent and Imperial, in com-
menting on failure of theaters
to cut prices this summer.
THC
«/'filmdoh
,m WHf^^ALLTHE NEWS
■^■■^^ALLTHE TIME
Vol. XLI No. 24 Friday, July 29, 1927 Price 5 Cents
JOHN W. AllCOATE
Publislier
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher ; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York, N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday.
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel : 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London, W. I. Paris
— La Cinematographic Francaise, 5, Rue
Saulnier.
Financial
Stocks yesterday were higher and still ac-
tive; bonds were higher but less active and
rubber stocks soared skyward on the curb
P.-iraniount common gained two and a quarter
points.
Quotations
High
Low
Close
Sales
"Am. Seat. Vtc.
47
Am. Seat. Pf d . . .
49M
49M
49/2
1,800
'Balaban & Katz.
6354
*BaI. & Katz Vtc
7354
Kastnian Kodak .
169
167
167!^
800
*tKilm Inspect . . .
SVi
'First Nafl Pfd.
10054
Fox Film "A". . .
58%
58
5854
1,000
"I'ox: Theaters "A"
15/2
IS
1554
300
*Intern'l Project.
10
Loew s, Inc
52
51
5154
2,000
ttLoew's, 6s 41vvw.
102-/,
101 7/«
1025^
10,000
ttLoew's,6s41 x-war
y/'/R
97'/r
97 5i
1,000
-.MOM Pfd
2554
M. P. Cap. Corp..
8
7H
8
200
Pathe Exchange . .
.. 8
8
8
500
Pathe Exch. "A"..
35/2
35
355i
1,100
ttPathe, Exch. 7s37.
100
100
100
9,000
Paramount F-P . . .
95
92
94/2
11,700
Paramount Pfd . . .
1147/^
1147^
114/8
100
ttPara.Bway.5Ms5]
99 ■Z,
99
9954
5,000
*»Roxy "A"
32
34
**Roxv Units . . . .
35
37
**Roxv Common . .
9
10
.Skouras Bros. . . .
38
.'>tan. Co. of Am..
67
66H
67
tTrans-Lux Screen
4H
4?4
4V4
200
*ruiv. Pictures
30
I'niv. Plot. Pfd...
100 54
ino
100
100
tWarner Bros. . . .
SSH
82/2
85 54
49
\\ arncr Bros. "A".
23H
21 M
and
2354
Asked
3,700
•Last Prices Quoted
**Bid
(Over
the Counterl
tCurb Market
ttBond Market
(NOTE: Balaban & Katz is listed on the
Chicago Board; Skouras on the St. Louis
Stock Exchange and Stanley in Philadelphia.
Pathe Quarterly Dividend
(Juartcrly dividciul of 5f2 on llic
preferred payable .Sept. 1 to stock
of record Aug. 11, lia.s been declared
by Pathe.
Mathis Burial at Hollywood
Interment of June Mathis at Holly-
wood is planned by her husband,
Sylvano Balboni, First National di-
rector, who arrives Smiday from the
Coast.
<^^
DAILV
Paramount Estimates Its
Second Quarter Profit
(.Continued from Page I)
I'any stated yesterday. This would
amount, after providing? for preferred
dividends, to $2.19 per share on the
577,798 shares of common outstand
ins and would bring total profit for
the first six months of the \'ear to
$.5. .52 per share.
A comparison with the same i|uartcrs of
1925 and 1926 follows:
1927
Second Quarter
Net profit .. $1,420,000
Shares out-
standing 577.798
Profit per
share af-
ter provid-
ing for pre-
ferred divi-
dends ... $2.19
1926
$937,819
375,647
$2.07
"Next time you squawk
about a poor print, take a
look, sec up in your
booth, and find out if
your machines arc ruin-
ing film. Imagine the
bird who plays 'em after
you and how he feels,
when you start yelling
bloody murder over
prints'"
Net profit available for common
for the second quarter of 1927 is
62y> per cent greater than for the
second quarter of 1926 with an in-
crease of stock outstanding of 55 per
cent over 1926, the company says.
Paramount Stock Listed
The New York Stock Exchange
has admitted to the list of securities
11,560 shares of no-par common, ad-
ditional listing.
Common Gains
Paramount common yesterday gain-
ed iwo and a quarter points, closing
at 945/2, in a market which continued
generally higher and active. The
gain was result of an extra $2 divi-
dend announced for Sept. 20, to
stockholders of record j-esterday. The
issue was active, 11,700 shares chang-
ing hands.
Paramount preferred dropped five-
eights of a point. The closing price
was llA'/i with 100 shares chang-
ing hands.
Paramount Liabilities Up,
Balance Sheet Shows
Paramount's balance sheet as of
April 2, 1927, shows an increase in
bank loans to $12,717,811 against $5,-
079.594 as of January 1. 1927, a gain
of approximatelv $7,700,000, accord-
ing to "The Wall St. Journal."
Total current liabilities increased
to $24,224,107 against $18,816,630, up
approximately $5,400,000. the publica-
tion states. Since the summer months
are the period of heaviest production
expense and lowest income, it is
probable that obligations have in-
creased since April.
"Heavy expenditure for real estate expan-
sion program entailing serial payments on
investments togetlier with tlie facts that in-
ventory increased by $5,0.00.000 in 1926 on
account of the larger number of feature films
made is the cause for the increase in current
liabilities.
"Total current liabilities stood at $.iS.821,-
727 as of April 2, of which $25,485,764 was
in inventory and $7,538,615 in cash, against
$36,063,151 current assets, including $23,-
779,358 inventories and $6,562,913 cash as
of January 1. 1927.
"Paramount's working capital as of April
2 shows decline to approximately $14,000,000
against $17,200,000 in January. In view of
the large sums owing the banks it would
appear that some kind of financing might be
necessary to tide th" company over the pres-
ent period of expansion which has taken such
a large part of liquid funds."
"U' Adding 18,900
New Seats by Jan. 1
' {Continued from Page 1)
Sept. 15. From there he will go to
Wisconsin where the circuit has sev-
eral houses under construction. The
Kenosha at Kenosha opens Sept. 1.
It will seat 2,250. In the late fall,
a 2,500 seat house at Racine, a 1,600
seat theater in Sheboygan and an
1,800 seat house in Milwaukee are
slated to open.
The Revere at Revere, Mass., a
1,900 seat house will open its doors
the end of August. The Universal
on New Utrecht Ave. in Brooklyn
is expected to be ready by September.
Its capacity will be 2,800. Another
New York City house is the Park
Plaza at University Ave. and 178th
St. This house will open Labor Day
and will seat 2,200.
Kansas City is an additional cit\-
where a house is nearing completion
This is the Uptown, which seats 2,-
300 and which will open in the late
fall.
Roxy's Contribution to Aviators
Washington — Check for S31,18o
the amount raised at a benefit per-
formance at the Roxy, New York
has been presented to the French
ambassador to be divided Ijetween
the mothers of Charles Nungesser
and Francois Coli, missing airmen.
Gotham Signs Claire Windsor
Hollywood — C'lairc Windsor ha-
been signed by Gotham Prod.
FOR SALE
The following laboratory equipment in
good condition.
Nine Bell & Howell Printing Machines.
Two Duplex Polishing Machines.
Four Powers Projection Machines.
Metal chairs, tables, rewinders, etc.
William J. German, Trustee,
Combined Film Laboratories, Inc.
Telephone Stillwell 7940
STOCK PROGRAMS
PROGRAM COVERS
For
Moving Picture Houses
Joseph Hoover &. Sons Company
Market and 49th Sti., Philadelphia. Pa.
Friday, July 29, ]
Dorian Made Director
Hollywood — M-(i-M has prom
Charles Dorian to the post of ^
tor. He formerly was assistani
Clarence Brown.
M-G-M Unit Leaving Todaj
Hollywood — John (Jilbert, Mt
Hell and the remainder of the c
pany making "Fires of Youth," h
today for Washington. D. C.
i
"Mike" Lake Back with Roxj
".Mike" Lake has been engager
chief arranger of music at the R(
He was associated with S. L. R(
afel at the Strand several years a)
CANC?^^
(I COMEDY
^^1 HAL ROACH P^eseA^rs mS|
K ^is Rascals IQ
^TheCIOMOUS
»♦■
There is a 'Cornerblock' cut furnisl
FREE for all Pathecomedies at y«
Exchange.
• •••••••••••
Ans^irers All
QUESTIONS.
Free to
FILM DAILY
Subscribers
THIS Bozo
WALKED up a flight
AND got his suit
FOR ten bucks less —
LOOK how it shrank
YOUR audience will
SHRINK
IN size
IF you walk up -a
FLIGHT and buy
BUM
ENTERTAINMENT!
SMART buyers
FIGURE this way:
"WHAT kind of
RECEIPTS will
THIS product
BRING to
MY
BOX-office
(Take the amount of business you expect to
do next year — add half again as much —
that's what you'll do tvith this line-up!)
1927-1928
3
4
3
1
1
6
2
CHANEYS
HAINES
DAVIES
NOVARRO
GISH
McCOYS
COOGANS
2 GILBERTS
3 SHEARERS
1 SYD CHAPLIN
2 GARBOS
3 DANE-ARTHURS
3 CODY-PRINGLES
2 DOG STAR
5 COSMOPOLITANS
And Important Specials
GARDEN OF ALLAH (Rex Ingram)
THE CROWD (King Vidor)
THE COSSACKS (John GUhen)
ROSE-MARIE— NAPOLEON
MLLE. FROM ARMENTIERES
BODY AND SOUL
And Great Junior Features
HAL ROACH COMEDIES
OUR GANG— MAX DAVIDSON
CHARLEY CHASE-ALL-STAR
M-G-M NEWS
Tuice Wcefe/) — Staiis Angus! isih
M-G-M GREAT EVENTS
Entirely in Technicolor
M-G-M ODDITIES
Produced all over the world by UFA
METRO -GOLDWYN MAYER
r
Jfi'jiii'j-) I'jj;
THE
i^E^
DAILY
Friday, July 29, 192',
Boon to Industry Seen
in Block Booking Ban
(Continued from Page 1)
iiess today who can supply a week
in and week out change of real 50-
cent attractions.
"While the new order will have
but little effect upon first-runs, for
they have been given the privilege of
selection in the past, it will mean
much to the showmen in the smaller
towns
"If a town of 10,000 population has
three theaters, under the new order
of things, each of the three theaters
may be honestly classified according
to admission prices, a theory in which
J. J. Franklin has long believed and
which he was reported to be con-
sidering installing in the Wesco the-
aters in California, Oregon, Wash-
ington and Montana.
"There is nothing that kills off a theater
faster than playing mediocre attractions at a
top admission schedule The people who at-
tend theaters are not fools. They know the
real pictures, and while at certain periods of
the year, there is a noticeable lack of good
pictures available, while they turn out any
way, the picture business everywhere suffers
when they have to pay top prices for these
mediocre attractions.
"By having classified houses, with the
higher priced theaters having the pick prac-
tically of all company's product without hav-
ing to block book, the theaters of the coun-
try will gain more picture fans, and this in
turn will benefit the producers.
"Without block booking, the real I)ox-office
attraction will have longer runs in the cities
and a wider run over the territory. The pro-
ducer of that picture will get his just re-
turns. He will not have his good picture
saddled to a poor one in selling, and there-
fore suffer while the producer of the poor
picture gets more than his just returns.
"Block booking belongs to the early days
of the picture industry — and as soon as the
big producers see how well the open market
plan works, and how it pays a premium for
the good picture, they, too, will be for it
just as the rank and file of exhibitors are
in favor of the open plan of selling now."
Victoria Moore with Columbia
Hollywood — Victoria Moore has
been signed by Columbia to write
originals. She has finished the first,
"Fashion Madness," which Olga
Printzlau will adapt, and is prepar-
ing "The Sporting Age."
Koppin Closes for Columbia
Detroit — H. S. Koppin has booked
Columbia's Perfect 30 for its 23
Michigan theaters.
If You Aren't Loyal — Quit
AN EDITORIAL BY J. A. CARRIER
Managing Director of Theater Operations, Schine Enterprises
If you work for a man — for heaven's sake work for
him.
If he pays you wages that keep the wolf from your
door, work for him; speak well of him; do well by him;
stand by him; boost the organization he represents.
In any pinch, loyalty is worth more than gold.
If you must condemn, knock and backbite — resign
your position and damn them from the outside. Don't
vilify, and so long as you are a part of the organization, do
not condemn it.
If you do, you are severing the roots that hold you to
this organization and the first high wind that comes along
may carry you away — and you may never learn why. Get
right!
New Theaters
Blackwell. Okla.— Palace Theater Co. has
ntarted building the State to be ready this
Fall.
Dallas — The Arcadia will open soon.
Aljjany, Tex, — Texas Theater Co. has
started work on' a new theater to open soon.
X'alley View, Tex. — Edward F. Knight
will erect a theater to be known as the Pal-
ace.
Cedartown, Cla. — T. F. Thompson, owner
of the Palace, has purchased a building and
will convert it into a SOO-seat house.
Orangeburg, S. C. The Carolina, which is
being built by the city, is expected to be
ready for opening early in October. It is
to be operated by Wanamaker, Jennings &
Seigneus, representing the municipality. G
Lloyd Preacher of Atlanta is architect.
Dallas — R. J. Potter has opened the Trinity
on Ewing Ave., Trinity Heights, a suburb.
Hot Springs, Ark. — A suburban theater
will be opened Aug. 15 at 314 Ouachita Ave.
by George R. and 'L. Earl Housley. It will
seat 4,000
Rochester, N. Y. — Excavating will be fin-
ished by September on the $3,000,000 Keith-
Albee Palace at Clinton Ave. north and Mor-
timer Sts. Vernon S. Hill is construction
engineer. The theater will open Sept 1, 1928.
Marine City, Mich. — Harry Small has
started work on a $40,000 theater which will
1)6 ready this Fall. It will seat 700.
Garsson Suing Pathe
Garsson Enterprises has filed suit
in the Supreme Court against Pathe
Exchange and asked for an order di-
recting the examination of officers
of the defendant in order that the
plaintiff may frame its complaint.
Murray W. Garsson said in an affi-
davit that the plaintiff made a con-
tract in 1924 to produce the film,
"Love Is Everything," for Associ-
ated Exhibitors distribution. He al-
leges that the distributor broke the
contract in failing to make payments
as agreed, and beheves that the
plaintiff has a claim against Pathe
because the two concerns have the
same personnel and are identical, and
he believes I'athe is responsible for
the failure of Associated to keep the
agreement.
c
And That's That
By PHIL M. DALY
'ij
AC. COWLES, district booker
• for Publix in Georgia, is the
proud possessor of a silver service
won in the national drive in which
more than 500 Publix houses par-
ticipated. Cowles' standing as first
in the district booker race, was sup-
plemented by the fact his district
won second and third in the mana-
gers' race and six houses won honor-
able mention out of a possible 17,
W. T. Murray, Atlanta Rialto man-
ager, and Sidney Dannenburg,
Strand, Birmingham. each were
awarded a wrist watch.
W. F. Gann, nvayiager -of First
National's Atlanta branch, is the
latest film ynan to embark on the
sea of matrimony.
May Robson and Cecil B. De
Mille trouped together in New York
in 1901. Now Miss Robson is a
member op the stock company the
producer has gathered -under his
banner.
Order Against Columbia Denied
Supreme Court Justice Grain has
denied an application by Thomas F.
Kane, James Thatcher, and Jatnes
Neil for an injunction restraining Co-
lumbia from using the title "Birds of
Prey" for a film. Justice Grain said
in his opinion that the plaintiffs pro-
duced a spoken play six; years ago
under that name and now claim the
right to it. The defendants acquired
film rights to a book of that name
written by George Bronson Howard
in 1918, and have filed the picture
rights to the title in the patent of-
fice. It is conceded that the de-
fendant's film is not a reproduction
of the plaintiff's play.
Justice Grain said he is convinced
that the defendant has a better right
to the title than the plaintiffs, and
points out that the plaintiffs offered
to sell the defendant the full rights to
the name for $500. The court said
that if this is the valuation put on it
by the plaintiffs, they will be fully
protected by an action at law.
E'
"Blue" Laws Denounced
at St. Louis Church Meefe
St. Louis — Puritan "blue" laws anc i
attempts to further curtail persona
liberty by prohibiting the use of to
bacco were condemned by Eugeni
Wengert, district attorney at Mil-
waukee, speaking before the annua
meeting of the Lutheran Walthei
League. The subject of Wengert'i
address was "The Church and Polj.
tics" and he quoted the Bible as
supporting his views for the separa
tion of all churches and state.
"This is good political science, be-f*
:ause it is the political science of St
aul himself, and it certainly is good
politics, but nowhere has St. Paul
iaid that the church as an organiza-
tion should enter politics," Wengert
said.
He denounced especially those de-
nominations which are seeking to
force on the American people their
narrow bigoted vievvs concerning
"blue" laws and Sunday observance
"Why should great bodies of Amer-;
ican churches attempt by compulsion
to force their view concerning Sun-
day activities upon the Lutheran, the
Catholic, the Jew?" he continued.
That it is wrong to play baseball ot
a game of golf on Sunday is their
churches' interpretation of keeping
the Sabbath. I say that such re
strictions violate the first amendment
of the Constitution. If such a law
is not a violation of the Constitution
in letter it is certainly a violation oi
the spirit of the Constitution."
:a
111
111
Ik
Independent Threat
Halted Wage Slashr
(.Continued front Page 1)
will find the producers returning to,
New York studios.
George O'Brien and Captain Felix
Reisenberg, author of "East Side,
West Side" were introduced by Vi-
vian Moses. Madeline Hurlock
Mack Sennett star, was among the
speakers. Walter F. Eberhardt, pre
sided.
A silent prayer was offered to the
memory of June Mathis.
"Hold Outs" Not Curbing
East Sales, Says Smith
{Continued from Page 1)
ing closed for the 1927-28 program
include:
U. B. O. and Loew circuit in Greater
New York; Strand, Leland and Proctor's
Grand, AUjany; Troy, Lincoln and the Proc-
tor, Troy; Eastman, Rochester and Temple,
Rochester; Strand, Syracuse; Lafayette, Buf-
falo; Goldstein Bros.' circuit in western-
Massachusetts, including Springfield andj*
Holyoke; the Stanley circuit, Wilmer & Vin-
cent circuit, including Reading, Harrisburg,
AUentown and Easton, Pa., and Norfolk atid
Richmond, Va. ; I. J. Hoflfraan circuit in
Connecticut, including Hartford and Water-
bury; the Gray circtiit in New England, in-
cluding Boston; the Capitol, Worcester; and
Fay theaters. Providence.
F. N. Sells Coston Circuit
Chicago — First National has closed
with the Coston Booking Circuit for
the 1927-28 product in the 65 houses
of the booking chain.
«
THE
Tray, July 29, 1927
4 "
>tS, UtY TIPS WWCM WMK OOOABS TOO SUOWM£N |
"Fast and Furious"
(Universal)
ffected a tie-up with ilic New
k autoim)i)iIe chil) on "safety first"
paign. A parade was stajjied
■n Broadway, from 145tli to 2.^rd
which succeeded in bein^i tied
\\ in traffic in front of theater. Pro-
ion consisted of 20 borrowed
ks, each decorated with a three-
•t or with a special hand-painted
ncr. The "lead" truck carried
and. The slogan used throUK'h-
was "Join the New York Auto-
)ilc Clnh's drive against "Fast and
ions' driving." — A. ^f. Botsford
amount. New York City.
■
The Lunatic at Large"
(First Nat'l)
sed twd column newspaper advcr-
nient addressed "To the Chief
Police." Under the heading ap-
red: "I have been warned that
Lunatic at Large.' escaped from
New York Asylum recently, is
ded for Nashville. Please be on
r guard and take extra precan-
s, as I understand he is extreme-
dangerous. He can be identified
his collapsible legs, whicli occa-
■.aly give down inider him. He is
■ in Nashville Monday. — M. B. T.,
me on request." — Capital, Nash-
e. Tenn.
"Mr. Wu"
(M-G-M)
edan chair was made out of scrap
ver board. A figure to represent
. Wu was placed in the chair; the
d being made of plaster parts. A
stache was added and the figure
dressed in a black robe and a
ck Chinese hat. This chair was
ried all through the business dis-
ts by two men, and they would
p at different places long enough
let the people see it and read the
iiting which gave the title of pic-
star and name of theater.—
P. Harrison, Hippodrome, Waco,
"Orchids and Ermine"
(First Nat'l)
■sed cut-out of the star, lobby art
d. both on easels, 12-foot double
minated banner, and six sheet
nted billboard on top of the mar-
c for a two day showing with
endid business. The art card, two
four feet, made of dark tan board,
h one sheet figures, was put up a
ek ahead of showing, as was the
sheet overhead on marquee. On
nday before showing, and during
nviiig a cut-out, made of beaver
ird. a huge orchid, carried the head
Colleen Moore cut from a three
et. This was backed on an easel
\ was used about the lobby. — M.
Clark. Empress, Owensboro, Ky.
"Rough House Rosie"
(Paramount)
Ordinary bricks had a dash of
ite paint slapped roughly across
sides and one side contained let-
ing "Clara Bow in Rough House
sie." These were put in as many
j2^
DAILV
Your Lobby
How much would you sell
your lobby front for? $500?
SLOOO? $10,000? Wouldn't
sell it at all? What arc you
doing with it then? Are you
getting the last cents worth of
advertising value out of it? If
you don't, it would be good
business sense to let it out to
somebody who is willing to
pay you for it.
Calculate your lobby front
the same way an advertising
man lays out a page ad — so
much white space, so much
copy. And the copy must be
live, selling matter. — "The
Live Wire".
I Piitili'shed hy Schiiir F.ntf rprUrs)
windows, counters, etc., and a few
of them were wrapped up and deliv-
ered to every bank in Waco, to ho-
tels, and business colleges. .Adver-
tised for a girl who resembled Clar;i
Bow. She looked so nearly like
Clara that news soon circulated over
town that it was Clara herself. This
girl stood in the lobby and passed out
3.000 slips of pajKT giving; informa-
tion about Publix Chex. — J. 1'. Har-
rison, Hippodrome, Waco, Tex.
"Rough House Rosie"
(Paramount)
The Cocoa Cola people allowed
theater to place one-sheet cards on
all of their stands at the new Fair
Park — -12 cards being used. These
were hand drawn and had mounted
the hand-colored 14x17 which was
an exact reproduction of the still
showing Clara Bow with a i)0ttle of
Cocoa Cola in her hand. The coin'
on the card read, "Clara Bow Drinks
Cocoa Cola.... See Clara Bow at
the Strand all this week. — Sidney
Dannenbcrg, Strand, Birmingham,
Ala.
"Rookies"
(M-G-M)
Special co-operative tie-up was
made with ice cream company to
give everyone attending the midnight
matinee a special carton of ice cream.
The idea of this hook-up was to make
the matinee a "Midnight Matinee
Party to see "Rookies.' " — M. Lcvine.
Palace, Corsicana, Tex.
"Slide, Kelly, Slide"
(M-G-M)
FuuKO-hitting contest for men and
a ballthrowing contest for the women
was staged in tie-up with Kansas
City ball club. It took place between
practice of the teams and when the
crowds were in the park. The reg-
ular announcer at the ball field an-
nounced to the spectators the i)ur-
posc of the contest and the showing
of the film at the theater. Motion
pictures were taken -of the contests
and the professional players assist-
ing in the judging. These were in-
serted in the newsrcel at the theater
all week. — William Jacobs, Royal,
Kansas City.
"The Tender Hour"
(First Nat'l)
Took advantage of the fad that
Rillie Dove has been elevated to
stardom pla> ing up the star idea a
week in advance through typewrit-
ten slides and w ith two shadow boxes
containing heads of Miss Dove, with
stars surrounding the boxes, in the
lobby. I*"or the front of house built
a shadow box lo set on toj) of ticket
booth. This box was a foot from
front lo back. Lettered on the from
was, "The new star, Billic Dove, in
'The Tender Hour' with Tien Lyon."
Back of this was a five foot head of
Miss Dove. Setting up against the
head was a five-pointed star, with a
blue lamp in each tip. Below the
head, and setting back of the front
l)aiH'l, were four large white lamps
flooding the face of Miss Dove.
John \V. Creamer, Orpheum, Atchin-
son. Kan.
MOTUER & OAUGUTER-RIVALS
FORAMAN-UNWOCTWV OF EITHER,.
JUST ONt OF THE MANY UNUSUAL
DRAMATIC SITUATIONS
PRLSENTED B
f-^ i'*j
WALLACE
TMt
Si^TIN
WOHAN
AW ALLURING &> E}<.OT/C
dRkmiC 5tN5KTION./
Superbly Staged and Lavishly Presented. Magnificent
Cast of Box-office Names. Wonderful Performance by the
Star. Acclaimed by Press and Public Everywhere.
WHAT MORE CAN YOU WANT IN ANY PICTURE?
IF you don't book it NOW —
Your Opposition WILL!
>••••■•"•"•"•"••••"
"••■••••"♦"•"•••
IMPORTANT! MRS. WALLACE REID and company
are available for a limited time for personal appearances in
a Great Act. For bookings — act quick — see your nearest
GOTHAM DISTRIBUTOR or Communicate Direct with
LUMAS
Sam Sax, Pres.
1650 Broadway
FILM CORPORATION
Budd Rogers, Vice Pres.
New York City
Foreign Rights
British & Continental Trading Co., Inc., 1540 B'way, N. Y. C.
^
\
p
0 '>
*^
^yjfft-
OtDOUGItAu^'.R.O.
AT t-Uf &r66eST
StAfI, Dayroiif Ohl«
STttANDr Naw York City, N. Y.
CHiCACO, Chicago, 111.
ALtIN, CUvaland, Ohio
HICHICAN, Dalrollr Mich.
«ARRICK, Oulurh, Hinn.
INDIANA, Indlanaaolli, Ind.
STAfl, let Anaalai, Cal.
CRAND OP. HO., Mttiburth. Pa.
BtT IN
SfATtf Mlnnaaaelltf Nlnn.
PAlACEf San Anlonle, Tax.
COIISIUM, Saattia, Wath.
AMBASSADOR, St. lOUU, He.
CAPITOI, St. Paul, Minn.
PANTHiON, Telade, O.
PANTAGESr reroiile, Ont.
SfRAND, Albany, N. T.
STRAND-PAIACE, Wa<e, fax.
JAM ERORIC ptesents
Ihc Ptince of
McadwaiterP
notionol
Picture*
fnew
, ^atWIS STONE
liiHanTaJhuian - Dciicilla Bonnei- •- Robert *>?^n
^m PLork. - John Potcictc *
^ ,wz . ^<iopiedlH, . JANE- MURPIN
'^mmmfiimaizineiiotii bii Viola BtoiheH ihote andGafteti 7ott-
A JOHN PRANCIJ DIUON PRODUCTION
Vou W/N with -fU fhommahy Git>ui
^<> NEWSPAPER
/'FILMDOM
AHDWEEKLY
FILH DIGEST
VOL. XI.I No. 25
Sunday, July 31. 1927
Price 25 Cents
JtniversalMrtswith a BANG I
Carl Laemmle presents
KENEE
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JAMES OUVER
CURWOQD'S
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Earned Prestige
UNIQUE prestige enjoyed by THE FILM DAILY throughout
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7>f<> NEWSPAPER
o/'FILMDOM
ANDWEEKLY
FILM DIGEST
^tmm
VOL. XL! No. 25
Sunday, July 31, 1927
Establishtd 1918
JOHN W. ALICOATE, Publisher
INDEX
PAGE
RrS'NINO RIOT. Ah Edito, ial by Maurice D. Kann 3
FISANCIAL 4
AND THAT'S THAT, by Phil M. Daly 5
HOLLYWOOD HAPPENINGS, by Harvey E. Gausman 6
/:V EASTERN STUDIOS. ".-J LITTLE FROM LOTS," by Ralph Wilk . 7
FOREIGN MARKETS, by James P. Cunningham 8
REVIEWS OF THE NEWEST FEATURES, by Lilian W. Brcnnan 9
DEVELOPMENTS IN PRESENTATIONS, by Charles F. Hynes 10
THEATER EQUIPMENT AND MANAGEMENT, by Michael L. Simmons. .11
THE WEEK'S HEADLINES 12
- REVIEWS
THE BLOOD SHIP...
9
PAID TO LOVE
9
DANCE MAGIC
9
SKEDADDLE GOLD
9
DEATH VALLEY
9
TARTUFFE
9
MAN POWER
9
TWELVE MILES OUT
9
SHORT
SUBJECTS..
10
dollars
and
sense
When you spend money for adver-
tising you ^w^ant something for it.
The man who uses THE FILM
DAILY regularly also uses common
sense for he know^s his ad will be
seen and read by the man he wants
to reach. More dollars and sense
means more dividends.
NOW IN OUR NEW HOM[
Distinctive
Outstanding
Drapery
Installations
STAGE SETTINGS
CURTAINS
DRAPERIES
far
STAGE OR INTERIOR
NOVELTY SCENIC STUDIOS
340 WEST 4l8t ST., N. Y. C
PHONE LA.CKAWANNA 928B
5^9^=
EGGERS
INCORPORATED
Photo
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to the
Motion Picture
Industry
DAY AND NIGHT
250 West 54th Street
NEW rORK
Telephone: Columbus 4MI'2-3
I-
tr
;s
5-
■r
ic
in
'r-
k
THE
-StU^.
DAILV
f
Sunday, July 31, 192
PATHE NEWS SCORES AGAIN-
3 HOURS AFTER CHICAGO BOAT DISASTER
PICTORIAL STORY FLASHED ON SCREEN
IN CHICAGO THEATRES-
ANOTHER OUTSTANDING EXAMPLE OF
PATHE NEWS SERVICE-
Tm;o Telegrams TKat TeH The Qraphic Story
Chicago, 111., July 29, 1927
Ray Hall, Editor,
Pathe News, New York.
Shots of excursion boat disaster which
occurred off the Municipal Pier yes-
terday at four P. M. were flashed on
the screen in our houses at seven
o'clock. We want to express our ap-
preciation for such efficient service
which is most praiseworthy.
ORPHEUM CIRCUIT,
Ascher Levy
Chicago, 111., July 29, 1927
Ray Hall, Editor,
Pathe News, New York.
Congratulations pouring into Chicago
Exchange on Pathe News spectacular
and efficient handling of Chicago Boat
tragedy. Sensational handling by
Pathe News Cameramen of local
news emphasizes the tremendous
ability of the Pathe News organiza-
tion in covering not only happenings
of national and worldwide interest
but local as well.
Fred Aiken, Short Subjects Mgr.,
Chicago Exchange
PATHE NEWS
I
First on the scene
First on the screen
,
iTHE
rAeHl¥S?kPi\l
^yPILMDOM
ANDWEEKLY
FILM DIGEST
DL. XLI No. 25
Sunday, July 31, 1927
Price 25 Cents
jrACK ON U.S. fllMS y. S. LEAD CALLED AID Studio Pact Sealed as All
lEPUDIAlEO BY VATICAN TO EUROPE'S THEATERS
• riticism by Writer and
Not Official View of
Pope, Cable Says
\ttack on American films bj- a
'vt m "The Osservatore Romano,"
i-ofticial organ of the Vatican,
.- not an editorial but a signed
iiitribution by "one of the most re-
• and authoritative collaborators"
c publication, states a cablegram
! Ill the Rome correspondent of Na-
1 iial Catholic Welfare Conference,
Mich "The Catholic News" will
! lit todaj-.
may even lie said authoritatively that
\atican itself — to which the sentiments
■ article were unqualifiedly credited hy
'■.ent secular papers in America both in
report and editorial — while it deplores
i-tribution and showing of immoral and
i lus motion pictures, does not approve
■ writer's general criticism of the United
- ' the cable states.
is noteworthy that it remained for the ■
. i I ican secular papers to interpret the arti-
1 as an editorial and a Vatican expression.
Italian press, recognizing the article for
it was. let it pass without reprinting
mment.
> a matter of fact, the article was writ-
nmarily to congratulate a project just
meed for the production in Belgium of
(Continued on Page 12)
iRITISH EMPIRE RELEASE
PLANNED BY NEW FIRM
London — British Controlled Films.
. have been organized here to
ide a clearing house in London
If British tilms and to distribute
teni throughout the British Empire
•id on the continent. Reciprocal
Sitribution is the general idea be-
nd the company.
'The board of directors includes:
(Continued on Page 12)
Many Houses Dark
Milwaukee — A number of
neighborhood theaters have
been closed for several months
due in most cases because of
poor business. Among those
who have closed their doors
for an indefinite period are the
Lorraine, operated by Mrs.
Mary Stuck, the Paris, oper-
ated by A. Richter, and the
Radio operated by I. Dexter.
Manners and methods of present
day .Vmcrican picture houses are
making themselves felt in Kuropean
theaters, Maj. Edward Bowes, man-
aging director of the Capitol, declares
following his return from abroad.
While the development has not been
so rapid as in theaters here, the in-
fluence nevertheless is inevitable, he
states.
There seems to lie apparent a general trend
to follow America's elaborate entertainments,
and in specific instances one can trace the
presence of the basic principles which are
the foundation of American programs, the
.Major says.
".Motion pictures themselves have not yet
become the entertainment of the people as
they are in this country. This is due to
several reasons." he contiiuietl. "The more
leisurely pace of the continental civilization is
(Continued on Page 12)
Branches Pledge Economy
ACADEMY LOVE FEAST' RELIEVES TENSION
AND PAVES WAY FOR COMPLETE HARMONY
Hollywood — I'eaoe reigns ;it liie studios today a> producers, star.-., di-
rectors and technicians are preparing to i)ut into effect the economy
program pledged by all branches of production at the Academy of Arts
love feast. The Academy mass meeting came as the climax to the series
since producers retracted their stand
of conferences which have been held
for a general reduction in salaries.
$2,500,000 Roxy Issue
Approved by Directors
Directors of the Rox>- Theaters
Cori)., have apiiroved plans for float-
ing of a S2, 500, 000 public offering of
(i'/j per cent notes. Halsey &. Stuart
(Continued on Page 4)
II' IS a question of product. Pictures have not held vip. The
])ublic knows it. Big operators know it and, in order to stem
the tide of dissatisfied patrons, have turned to presentations.
This is how an executive of a formidable chain of first run
picture theaters, which might well be in the vaudeville business
for all the attention straight film fare gets, views the situation.
Note this :
"Perhaps the exhibitors are spoiling the pui)lic in furnishing
tliem so many varied elements of entertainment, i)ut wiien all is
said and done the fault is to be laid to the fact that great pictures
cannot be made in sufficient quantities to constitute the sole draw-
ing power at the box-office," he states.
In part, we subscribe to his thought. There are not enough
great pictures emanating from the Hollywood production mills.
Opinion is unanimous on that score. But the rank and file of
picture theaters do not need "great" films to fill their seats and
keep the public satisfied. Consistently good, high class product
with the occasional knockout that comes along is all that any
theater owner can and does rightfully demand.
A manufacturer's job is to supply his retailer with qualit)
goods at a price permitting the retailer to make his profit. That's
just plain simple business and. as such, its basic application to
this industry cannot be disputed.
If the executive we quote reflects the opinion of other im-
portant first run operators, the time has arrived ior the manu-
facturing angle of this triangular industry to get itself straight-
ened out.
But the situation is not so flagrant. Production quality has
not petered out to the extent where a form of amusement con-
trary to that on which present success has been directly predi-
cated has to be introduced in order to save it. We repeat again
(Continued on Page 4)
As a result of the meeting, all
threat of a salary slash has been re-
moved, as has any innnediate concern
over a lai)()r controversy precipitated
l)\ demand for an h"()uity Shop. As
a result of its role of mediator in the
dispute on salaries, the academy has
been projected to a position and pres-
tige and power, which is hailed as
marking a new era in the industry.
This also is regarded as definitely
forestalling growth of l-".(|uity
strength at the studios.
Cecil 15. De Mille made the an-
nouncement of producers that the
proposed cut had been abandoned,
because of a conviction that the nec-
essary economy could be effected
in some other maimer. The announce-
(Conlinucd on Page 12)
What They Promise
To Cut Overhead
PRODUCERS
Abandonment of general sal-
ary reduction, establishment
of research institute, research
library and a central clearing
house for stories.
PLAYERS
To refrain from any unrea-
sonable or unnecessary display
of temTperament.
DIRECTORS
Fullest co-operation to pro-
ducers and writers, to re f rum
from taking arbitrary stands,
aid 17! careful planning of each
picture and to refrain from
shooting useless scenes.
WRITERS
Completion of treatments,
scripts within a reasonable
time to meet the requirements
of producers.
TECHNICIANS
Maximum production values
and results at m.inimum cost
and co-operation with all other
branches in production.
II
f
s
h
r
it
e
i-
T
•S
THE
iSMal
DAILY
AKOWEEKUr
FILM DICE^
WffiSHg?"
Rumiiiiig Riot
Vol. XII No.25 Sanday, luly 31, 1927 Pritt 25 Cents
jaiN W. ALieOATE
Publisher
Published daily except Saturday and holidays
at 1650 Broadway, New York N. Y., and
copyriebt (1927) by Wid's Films and Film
faU, Inc. J. W. Allcoatc, President and
ISiMlihaT; Maurice D, Rsim, Vice-President
and Editor; Uonald M. Mersereau, Treas-
orar, Basioess and Advertising Mananr;
Ralph Wilk, Traveling Representative, Eiv-
tered as second class matter May 21 1918,
■t the post-office at New York, N. Y.
andcr the act of March 3, 1879. Terms
(PoMace free) United States, outside of
Oreater New York, $10.00 one year^ 6
mouths, S5.00; 3 months, $3.00. Foreisn,
$15.00 Subscribers should remit with order.
Address all communications to THE FILM
DAILY, 1650 Broadway, New York, N. Y.
Phoae Circle 4736-4737-4738-4739. Cable ad
dress: F'ilmday, New York. Hollywood,
California — Harvey E. Gausman, Ambassa
dor Hotel: 'Phone, Drexel 7000 and Wash
icgton 9794, London — Ernest W. Fredman,
The Film Renter, 58, Great Marlborough St.,
London, W. 1., Paris — La Cinematographic
Francaise, 5, Rue Saulnier.
Financial
Stocks continued higher and active yester-
day, most film stocks showed fractional losses.
Quotations
High
Low
*Am. Seat. Vtc...
Am. Seat. Pfd
48^
48
*Balaban & Katz..
♦Bal. & Katz Vtc.
. . . .
Eastman Kodak . .
167
166}^
*tFilm Inspect . .
....
. . . .
♦First Nat'l Pfd..
Fox Film "A" . . .
58^
58H
tFox Theaters "A"
16
15
*Intenr'l Project..
Loew's, Inc
sii^
50%
ttLoew's, 6s 41ww.
1017/r
101 ■/,
ttLoew's,6s 41x-war
97 '4
97 '4
♦M-G-M Pfd
M. P. Cap. Corp.
8
8
Pathe Exchange .
8
8
Pathe Exch. "A".
35
35
♦ttPathe Exch. 7s37
. . • •
Paramount F-P . .
95^
94y;
Paramount Pfd. . .
115
115
ttParamount5}4s 51
99 M
99?4
♦♦Roxy "A"
31'/2
**Roxy Units . . . .
34
**Roxy Common .
9%
Skouras Bros
Stan. Co. of Am..
67'/,
67
tTrans-Lux Screen
4M
454
*Univ. Pictures . .
Univ Pict. Pfd...
100
100
tWarner Bros. . . .
877/,
84 H
Warner Bros. "A".
25
23Ji
Clnse
47
48
63 54
^^y^
167
3^
100>4
58-4
15/8
10
iWi
97>4
25K
35
100
95
115
99M
33/2
37
1054
37
67
454
30
100
87
Sale>
2,366
i',666
100
600
LSOO
18,000
3,000
ioo
100
200
7',s66
200
5,000
200
"136
46
4,300
*Last Prices Quoted **Bid and Asked (Over
the Counter)
tCurb Market ttBond Market
(NOTE: Balaban & Katz is listed on the
Chicago Board; Skoums on the St. Louis
Stock Exchange and Stanley in Philadelphia.
When you think of
INSURANCE
you are thinking of
S T E B B 1 N S
Specialists in Motion Picture
and Theatrical insurance for
th« past twenty years
Arthur W. Stebbins & Co., Inc.
1540 Broadway N. Y. C.
Bryant 3041
(Continued from Page 3)
what has been said many times : Motion pictures, by right of
priority and for the sake of good business today and tomorrow
should dominate picture theaters, not acrobats wearing lavender
tights. Our observer continues :
"We all agree that the public goes shopping for its entertain-
ment, as It never shopped before. The days when an announcement
of a motion picture in a theater or even a star's name would satisfy
the public to pay their money to go to a theater are drawing to an
end. The public have been educated to the finest in motion pic-
tures and are being educated more so every day that the big road
show attractions are playing. They are no longer content with the
program pictures. But program pictures are still being made and
must continue to be made. Road show attractions cannot be turned
out week after week".
Star Values Still Real Values
This statement is at variance with the facts. Hero worship still runs
rampant in America. It is a good thing for this business that it does.
Flappers of any and all ages will always pay their money to see the La
Rocques, the Colmans, the Dennys and hosts of others just as the Tal-
madges, the Bankys, the Moores, the Griffiths and innumerable others con-
tinue to maintain their hold on the picture-going public. You cannot remove
personalities from this business insofar as the public is concerned. It is
our earnest wish that nobody makes a serious effort to do so, for the
consequences may well nigh prove disastrous. Real names, now and always,
will ring the bell of box-office successes. Dwindling star values won't ex-
plain or condone the situation.
The ridiculous extent to which presentations now reach must be ex-
plained in a different manner. The sponsor of the entire movement doesn't
know where it's at. The Publix policy is fluctuating with the humidity. Unit
shows have gone by the boards. Jazz bands occupy the throne. In six
months, it will be something else. And through it all, the picture takes a
licking.
We attribute this frenzy for "added attractions" to one of those move-
ments, common in the business, which has gotten far beyond the control
of those who launched it. The pendulum is swinging through its widest
arc and nobody knows how to stop it.
The way to do it does not seem difficult to point out. Bolster any
and every program with all the sure fire numbers it can stand, but make
your picture material, not a lot of cheap vaudeville numbers, the backbone
of each show.
Exhibitors are primarily interested in getting money at the box-office.
Presentations may be doing that today. The fad will die. And if pictures,
through inexcusable short-sightedness are out of the running, then what?
KANN
The Biggest and Best Theatres In the
U. S. are noiw^ booking and "will
shoiw^ starting August 1st*
■ 5creealdncls Favoi'ite Persoaalltj^
Mrs.
^<^ A. GUTTERING GORGEOUS DC.AM^
A,ND FOLLY
If vou want the greatest Box-office attraction in the
business, get the details of combined personal
appearance of Mrs. Reid &. Co., AND the picture.
LUMAS FILM CORPORATION
1650 BROADWAY
NEW YORK CITY
$2,500,000 Roxy Issue
Approved by Director
(Continued from Page 3)
arc bankers. . Sanction of three
fourths of the Class A stockholder I!
must be obtained within 40 day^ '''
There are 125,000 shares of this stoc' "
outstandmg. Approval of a larg
portion ot the common already ha
lieen assured, it is stated.
Proceeds will be used to erase dr
ficit of approximately $1,750,000, re
maining from construction of th
Roxy, and to repay the treasury fo
funds advanced on that deficit. 'HM,
ry L. Jones and Edward H. Schv
are on the directorate represent
the Class A stock, which is intenu..
to be Hsted on the New York Curl
Market.
Stems Back
Abe Stern, vice president of St^U
Film Corp., and Herman Stern, saWH
manager, are in New York followiiv
return from Europe.
STOCK SHOTS
WANTED !
UNUSUAL set NES OF SKIING
AND SKI-JUMPING
ORIGINAL NEGATIVE
WAHLMS, INC.
BRYant8181 130W. 46ST.,N.Y.C.
The PEP of the PROGRAM
PRODUC/NG ~ DlSTRUiUTINQ *•■
Novelty Short Subjects
To EXCHANGES and THEATRES
"V*^ 72') SEVtNTH A\'I;.. NEW YORK *, '
THE NAME YOU GO BY
WHEN YOU GO TO BUY
HTXTSf?
00-MrNS AlVD lr^fIF-OR.MS
1437 B WAY. NY TE1_5580 PENN.j
ALSO a^.OOO COSTUMES TO RENT^
s Wherever
you go —
Plaza Hotels
are famous.
Tf' — In Boston
— in New York
-in London
Also in
' Hollywood
it's the
rHoitywdc b]
PIAZil!
.1
"s-Wi
t
THE
ay, July 31, 1927
J^^
DAILV
And That's That
Uy PHIL U. DALY
I
PHER than break an cngagc-
iit to make a personal appcar-
at an l-Iast Hoboken theater,
r O'Brien, a rabid tight fan,
I the Denipsey-Sharkey fight.
was learned at the A. M. P. A.
i; and was cited by X'ivian
- as an example of George's sin-
Vivian described George's
Chief Dan O'Brien of San
I SCO. as the most popnlar man
r West Coast.
rge was in jine fettle and
of the good old days" f-our
ago when he pushed lumber
-tudio here. "They call them
lood old days,' " said George,
i) J don't want to see them again."
•body gets more fun out of the
I- business than Allan Dwan,"
ivian. in introducing the direc-
/one who thinks the life of a
lel cameraman is soft should
the accaunt of the Stillmayi
tig affray, when Mrs. Stillman
■ d and bombarded cameramen
nlates, in an effort to halt film-
' the event.
>hu
!i
.irles Edison, third son of the
•or, is entitled to a claim as one
earliest screen comedians. The
i>r was shooting a "comedy"
me of his old "Black Maria"
IS. A cabby entered a false
saloon, then came a short scene
ing a goat. Charles' job was to
the goat to the cab and hide the
The guffaws were supposed
low the scene when the stumb-
cabby discovered the substitu-
,,inmpionship of the film baseball
'■ejue is in the balance Saturday
jK^n the Fox and Warner nines
fJres bats.
Chautauqua Guarantee Hit
leburne. Tex.— Sharp rebuke to
iT^ors of the plan to sign a guar-
contract for next year's Chau-
<iiua, is administered editorially by
"lie Cleburne Times." The news-
says it would be as logical to
\vrite the Yale theater here, and
up with the statement the
will bring anything wanted to
- jurne if a guarantee is forthcom-
n pointing out the theater pays tax
u- is a home institution. Only once
king the several years the Chau-
aiua has been given a guarantee
u a deficit been overcome, with
Tirantors left holding the bag as
b Chautauqua made no concessions.
linder, Tiffany Head, in South
.tlanta — William G. Minder, who
\i represented Tiffany in the South
ii:e establishment of the Atlanta
jf':e, has been named southern di-
non manager. He plans to open
I ranch at Charlotte, which E. E.
^ ler will manage. Another at New
Orans IS. to be opened soon.
Award' Aids
Dallas — Action of the state
exhibitor unit, in awarding a
blue ribbon to the "best" film
of each month, is proving a box
office aid to exhibitors. The
association supplies campaign
material to exhibitors dating
the pictures selected. "Blue rib-
bon pictures" to date are
"Painting the Town," "Let It
Rain," "Rookies," and "Tillie
the Toiler."
"Glory" and "Heaven" Pop Runs
Cleveland — Keith's i'alacc will
play "What Price Glory" and "Sev-
enth Heaven" first-run in Cleveland
at popular prices. Cleveland will be
the only key city in the territory
which will not pay advanced prices
to see the first showing of these pro-
ductions as they have been road-
showed other places. Whether the
Palace will break away from its one
week policy in favor of these pic-
tures, has not yet been announced.
Lynch Receiver Sought
Atlanta — Arguments on a perma-
nent receivership for S. .\. Lynch,
head of S. A. Lynch Enterprises Fi-
nance Corp. and Allied Companies,
are to be heard Aug. 6. The tempo-
rary order resulted from proceed-
ings begun here by a trustee in bank-
ruptcy for Adair & Senter, seeking
to recover $1,150,000 in assets alleged
to be held illegally by Lynch and
his interests.
Apathy Defeated Md. Showrs
Baltimore — Failure of supporters of
the Sunday show bill to fight for its
passage and not the Lord's Day Al-
liance was responsible for defeat of
measure during the last legislative
session, according to Sen. Ambrose
J. Kennedy, who introduced the bill.
He thinks it will be adopted at the
next session when he introduces it.
The Alliance had little to do with
the bill's defeat, he says.
"On to Reno," Cruze's First
Culver City — "On to Reno, an or-
iginal by Joe Jackson in which Marie
Prevost is to be starred, has been
selected as James Cruze's initial pro-
duction for De Mille.
"Peck" Gomersall Back
E. T. (Peck) Gomersall, newly-
appointed sales manager of the Fox
short subject department, has re-
turned to New York after an ex-
tended trip to exchanges.
Russian Film Held Over
"The Power of Darkness," Russian
film, is being held over for a second
week at the 55th St. Cinema.
Mishkind Gets Two Theaters
Baltimore, Md. — Harry Mishkind
has taken over the Auditorium, Es-
sex, and the new Aladdin here.
Cleopatro-j
People marvel today at the relics of Ancient
Egypt and for the skilled craftsmanship of
their making.
Trained experts personally supervise every
process at the Consolidated laboratories and
thus insure the uniform high standard of
quality of every reel of CERTIFIED PRINTS
that only personal supervision can provide.
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HOLLYWOOD
HAPPENINGS
:i^^NEWSPAPER
o/'filmdom
ANDWEEKLY
FILM DIGEST
By
Harvey E. Qausman
Colleen at Metropolitan ?
Colleen Moore may make her next picture
at Metropolitan.
* ♦ *
Hines at Work
Johnny Hines' new First National picture,
"Home Made" is at work at the Tec-Art
studio in Hollywood under supervision of C.
C. Burr.
^ * *
Sterling Preparing Two
"Stranded," the first release on the Ster-
ling 1927-28 schedule, is now completed and
definite plans are in operation for "Pretty
Clothes" and "Outcast Souls."
* * *
Murray in Prize Role
James Murray, whom King Vidor picked
from the ranks of the extras for the leading
male role in "The Crowd," has been awarded
another coveted role. He will have the male
lead in "In Old Kentucky," which John M.
Stahl will direct.
* ^ii *
Shirley Mason Starring
Shirley Mason's first appearance for Co-
lumbia this season, will be in the title
role of "Sally in Our Alley." This will be
her fourth in the series of special produc-
tions she is making for Columbia.
* * *
Chautard in "Beau Sabreur"
Emil Chautard, a former Paramount direc-
tor, has been cast to play the role of Colonel
Levasseur in "Beau Sabreur," companion
story to "Beau Geste."
* * *
Sally O'Neil in "Lovelorn"
"Lovelorn," Cosmopolitans film of Bea-
trice Fairfax's novel, will be directed by
John S. McCarthy, at M-G-M. Sally O'Neil
will be featured.
* * *
Chaney in "The Hypnotist
Playing the role of a Scotland Yard de-
tective, Lon Chaney on Wednesday began
work in "'The Hypnotist," which Tod BroAvn-
ing is directing. The cast includes Marceline
Day, Conrad Nagel, Henry B. Walthall, Pol-
ly Moran and Jules Cowles.
* * ;f:
"A. W. O. L." Now "Gay Retreat'"
"The Gay Retreat" is the final title for
the feature produced by Fox with Sammy
Cohen and Ted McNamara. It was made
under the title "A. W. O. L." Others in the
cast are Marjorie Beebe, Judy King, Gene
Cameron, Betty Francisco, Jerry the Giant,
Holmes Herbert, Charles Gorman and Pal,
the dog. F^ank O'Connor directed.
* * *
Cast Picked for Grey's "Lightning"
'Tiffany announces the cast for the pic-
turization of the Zane Grey story "Light-
ning," includes Jobyna Ralston, Margaret
Livingston, Robert Frazer, Guinn Williams,
Pat Harmon and "Bull" Montana.
The Life of Los Angeles
Centers at the
Ambassador's
Famous
Cocoanut Grove
Special Nights Tues. and Sat.
College Night Every Friday
Preparing Third Dimension Films
M. H. Hoffman, vice-president of Tiffany
Productions, Inc., is here where prepara-
tions are under way for the first production
to be photographed with the third dimen-
sion camera, the invention of Emil and Jac-
ques Burkhardt of Switzerland. The title
will be announced within a short time.
* * *
Tryon Busy at "U"
Ruth Dwyer has been added to the cast
of "The Flying Nut," the new Glenn Tryon
feature being made at Universal City. This
is the first picture under Ti-yon's five year
contract with the Laemmle organization. The
story is by Harry O. Hoyt, the direction
by William Craft, and Patsy Ruth Miller is
leading woman.
* * +
Green Finishes Golden Play
"Two Girls Wanted," has been finished by
Alfred E. Green. Joseph Cawthorn, Glenn
Tryon, Ben Bard, Marie Mosquini, Doris
Lloyd, Alyce Mill?, William Tooker, Pauline
Neff, William Bletcher and C. L. Sherwood
are in the cast.
t- * *
Jones in "Chain Lightning"
"Chain Lightning," Buck Jones starring
vehicle, directed by Lambert Hillyer, has been
finished at the Fox studio. Dione Ellis is
the feminine lead. Ted McXamara, William
Welsh, Jack Baston, Gene Cameron and
William Caress are in the cast.
* * *
Fox Picnic Aug. 14
Rapid headway is being made with the
program for the second annual picnic of the
Fox studios' family at Fox Hills, Aug. 14.
AH committees are busy completing their
part in the affair, which Sol M. Wurtzel is
supervising.
* * *
David Butler Turns Director
David Butler is about to start direction
for Fox. He will direct a story the tenta-
tive title of which is "The High School
Hero." Nick Stuart is to play the leadmg
role. Sally Phipps is to be featured, too.
* * *
New Sterling Prod. Ready
Toe Rock, production supervisor for Ster-
ling states "Face Value," has been cut,
titled, and previewed. "Face Value" stars
Fritzie Ridgeway and Gene Gowmg, and
is directed by Robert Florey.
* * *
Lane Chandler in "Open Range"
Arthur Rosson, director, and Joseph Mur-
ray location manager, will probably use
Zion National Park for "Open Range," which
will star Lane Chandler. Production is
scheduled to start next week. Fred Kohler
has been signed.
.-): * *
Bebe in "Senorita" Sequel
"Senorita" is to have a sequel. It will be
called "The Daughter of the Senora" and
will star Bebe Daniels.
* * *
Columbia Signs Olga Printzlau
Harry Colin, vice president of Columbia,
has signed Olga Printzlau, well-known
scenarist.
* * *
Perez to Title "Thirteenth Juror"
Paul Perez has been engaged by Uni-
versal to title Edward Laemmle's forth-
coming Universal-Jewel, "The Thirteenth
Juror." Among the pictures he recently
titled are "White Pants Willie," "The Demi-
Bride" and "Frisco Sally Levy."
^ ^ *
Brooke in Van Bibber Comedies
Tyler Brooke has been signed to a long-
term contract by Fox. He will be featured
in Van Bibber comedies.
* * *
Cannon on Pangborn Script
Raymond Cannon has been engaged to
write the script for "The Indiscretion of
Archie," future vehicle for Franklyn Pang-
bom.
Beaudine Rejoins Universal
Immediately upon completion of "The Life
of Reilly" for First National, William Beau-
dine was signed by Universal and was as-
signed "Give and Take," based on the Aaron
Hoffman stage play of the same name. Pro-
duction will be commenced immediately, with
Jean Hersholt, Lucien Littlefield and George
Sidney featured.
* * ♦
Nagel in Chaney's Support
Conrad Nagel has been added to the cast
of Lon Chaney'? next, according to Irring
G. Thalberg. It is a mystery story.
* * ♦
Noy to Direct Garon
Wilfred Noy will direct "Eager Lips,"
a First Division picture starring Pauline
Garon and featuring Gardner James, Betty
Blythe, Jack Richardson, Fred Warren.
Evelyn Selliy and Erin I>a Vissoniere, Adele
Buffington did the story and continuity.
Ernie Miller with Ted Tetzlaf are to crank
the cameras.
* * *
Cummins Joins F B O
Dwight W. Cummins, who wrote the
adaptation of the "Harold Teen" comic strip
for First National has been signed by F B O
to write the continuity on "Little Mickey
Grogan," adapted by Dorothy Yost from
."Arthur Guv Empey's original.
* ♦ ♦
Katherine McGuire in Prevost Cast
Katherlne McGuire is to play an important
role in support of Marie Prevost in "The Girl
in the Pullman."
* ♦ *
De Vorska's First in Work
Production has already been started on
"Jake the Plumber," first feature length
comedy featuring Jesse De Vorska. "Jake
the Pulniber" is an adaptation from an or-
iginal by Edward I. Luddy, who is also di-
recting. Sharon Lynn, Ann Brodie and
Rosa Rosanova are in the support.
* ♦ *
Fox's First, a Steele Western
With Bob Steele rapidly recovering from
injuries received in "The Mojave Kid," pre-
parations are now being made at F B O
for "The Bandit's Son." Wallace Fox will
direct.
Koenig Gets New Contract
William Koenig's contract as studio mai
ager for Warners has been renewed and no
covers a long period of years.
* * *
Grainger Busy in Production
James R. Grainger, general sales manag<
of Fox, is spending several days in confe
ence with Sol M Wurtzel with reference .
the 1927-28 program.
* * *
Pickford Cast Complete
With the signing of Carmelita Geraght
and Sunshine Hart the cast of Mary Picl
ford's new film, "My Best Girl," is no-
complete. The star has been shooting seem
with her leading man, Charles Rogers. Th
cast already chosen is headed by Hoba '
Eosworth, Lucien Littlefield, William Cour
right, Avonne Taylor, Harry Walker, Evely
Hall and Frank Finch- Smiles. Sam Tayk
is directing.
Tremont Film
Laboratories
Will Open a
Most Modern and
Up-to-date Laboratory
In HOLLYWOOD
On or About
October 15
Harry Glickman
Pres.
Edward Horn
Treasurer
'*IT CAN BE DONE"
Roy Del Ruth
DIRECTOR
Recent Releases
^^Across the Pacific^'
^^Footloose Widows''
''Wolf's Clothing"
''The First Auto"
Noiw^ Preparing
"Ham and Eggs
at the Front"
Warner Brothers Pictures, Inc.
IHilkkMilk
i>
WHATS GOING ON
AND WHO'S WHO
IKOM STUDIO STAGES
AROUND NEW YORK
Eastern Studios
A WEEKLY DIGEST
OF SNAPPY ITEMS
COVEKING EASTERN
I'ICTUKE PRODUCTION
Vo Make Pathe Serial Here
1k'> ia>t(.rii prudiKUuii uiiii
make a serial based on l-.dKar
ice's story. "Tlie Fellowship of
roK." I'roductioii at the Cos-
litaii studio. Paul Fairfax Ful-
Ir.. is writing the scenario and
Heath, who has directed sev-
I'athe .serials, will handle the
phone.
Waller Leaves Paramount
nl Waller, for several years in
I i;e of the Paramount Long Is-
studio miniature department,
csigned and will devote his time
\perimental work.
Herbert to Hollywood
imes Herbert has completed an
, .rtant role in "East Side, West
- ■ which was made at the Fox
., and will return to Hollywood.
Hughes Gets Role
;li,Miy Ihi.ghes. who played a
lie role in "The Crimson Flash,"
the serial, has been cast for a
III the next Pathe serial which
lie made in the Fast. No title
;s yet been selected for the pro-
■ <n.
Makarenko in Production
;an .Makarenko. veteran cha:-
^t'T man. who was in "Barnum Was
'." and "Surrender," has return-
New York and has opened an
in the Bond building. He has
nized the Pet-Mak Prod., which
VHI make novelty short subjects,
il'ling with dancing.
Sidney Golden Here
r.idney Golden, veteran director
a!i character actor, is in New York,
ifiim the Coast. He may produce a
ire here before returning to Hol-
,d. .
Fowler with Fox
.uy Fowler, formerly a member
a the editorial department of the
\'>viiig Picture World, has joined
tl Fox publicity department.
Slobey in New Location
iOhn Slobey. veteran title artist,
\^ moved from 1650 Broadway to
1' West 44th Street.
LePicard With Ince
JVIarcel LePicard is photographing
FJstern exteriors for "Coney Is-
l:d," which stars Ralph Ince. Ince
i^also directing the picture.
JOSEPH C. BOYLE
Director
"BROADWAY NIGHTS"
(Robert T. Kane Prods.)
» -.
OSC.\R K.W.LF, one of the pioneer
directors, is devoting much time
to stage productions. He will direct
"The Fnchanted Isle," which will
come io liroadwav in the fall.
» "* *
(ieorye Meeker, of the numerous
and talented Meekem, has been yiv-
en a five-year contract by Fox.
Winnie Sheehiin saw a test of the
stock and mnsical comedy favorite
and lost vo time in having Georije
affix his signature to a contract.
George is now on the Coast.
Jeanne Greene, of the soulful
eyes, is returning to picture
work. She is remembered for
her work in "The Buccaneer,"
a play presented by Arthur
Hopkins. Miss Greene also
appeared in "The Unguarded
Hour" and other pictures.
Ciladys N'alerie is versatile, to say
the least. Recently on a visit to
Cleveland she was pressed into serv-
ice at a benefit entertainment given
at the Oakwood Country club,
(iladys' singing was well received.
.She and Dolores Cassinelli were op-
era "fans" and would hurry from the
studios to the Metropolitan, without
time to remove their makeup.
* ;!! *
Clarence Elmer, for several
years with Cosmopolitan and
Fox, has become vice-presi-
dent and production manager
of- the Whitney Prod., ivhich
ivill make industrials. Verite
.Maurice Whitney is treasurer
of the new organization.
:{; * *
Roy Pomeroy, ivho is here ar-
rangivg the sound effects for
"Wings," has a complete research
and miniature department at the
Paramouvt studio on the Coast. En-
gineers, chemists and electrical ex-
perts xvork under his direction. He
was an important factor in the mak-
ing of "Old Ironsides, "Peter Pan"
and "The Ten Commandments."
* * *
There arc only two Joe Lees in tlie
business, but we met them both in
the same evening. We escorted Joe
Lee, a Fox sales manager, to the
Grand Central station and then went
to West 125th street and Broadway,
where we collided with the other Joe
Lee. the former publicity expert.
* * *
Hortense Schorr of Colum-
bia Pictures is quite a student.
She is now taking termis les-
sons and will soon begin an
active campaign on the courts.
* * *
Burton King, now on the
Coast, is one of the most pro-
lific directors in the industry.
He has directed more than
fm-ty pictures in the last
three years and "efficiency"
is his middle name. I
Our list of law graduates is
growing. The latest additions
are Clayton P. Sheehan and
Maurice Ahern of the Fox
foreign department, Lou Sare-
cky of F B O and A. S. Gold-
berg, Brooklyn exhibitor.
* * *
C. O. Buumann, the "D" of Kay-
bee, has returned from Hollywood.
His old partner was Ad Kessell and
they were prominent in the "good
old days." Baumann is now inter-
ested in Califo'tniia legitimate the-
aters and plays, with A. G. Wilkes
as his associate.
* * *
Dan Makarenko's silver
cane is so well known that its
owner is knoivn us "Silver
Cane Dan." The cane holds
more than 100 signatures, the
names being those of cele-
brities. Dan. values the cane
at $5,000.
* * *
Adelaide Heilbron. the scenarist, is
becoming one (jf our best little Hol-
lywood-New York coinnmtcrs. She
is back in New York and is at work
on "French Dressing," which will be
liroduced by Bob Kane. Some of her
l)est known scripts were "Syncopat-
ing Sue," "Mademoiselle Modiste,"
"Mantrap" and "Mighty lak a Rose."
Claudette Colbert, who is
under contract to Bob Kane,
and Sylvia Sidney, who has
done work for Kane, will be
leads in "The Third Day," a
play which will be produced
by Al Woods. Miss Sidney
opens her Chicago run in
"Crime" today.
Madeline Hurlock, Mack
Sennett star, is a booster for
"The Play's the Thing." She
also enjoyed "The Road to
Rome" and "The Cardboard
Lover."
:|c * *
Florence Vidor, Helen Fer-
gnso)i, William De Mille, J.
Warren Kerrigan, Lawrence
Gray and Roxy celebrated
their birthdays in July.
* * *
Jack Dempsej- prizes a letter he
received from an eight-year old hoy.
The youngster's father is a Dempsey
booster and promised his son a big
birthday party in the event that Jack
won over Sharkey. The boy wrote
Jack, urging him to win, so that he
could have the party.
* * *
Lou Brown, shipping mana-
ger for the New York Para-
mount exchange, is also a
fight manager and trainer.
His proteges include Sandy
Seifert, Jack and Pete Zivic
and others. Lou's specialty is
/licking promising amateurs
and developing them into
professional material.
* * •
Charles Levinc, the cameruiiuiu,
has become a tobacco expert. //<
spent several days down South,
photographing an industrial dealing
with the tobacco industry. M. Z.
.Moore of Wilson, N. C, is the pro-
ducer.
« * *
Beth Brown is real busy
these days. In addition to see-
ing her new book, "Ballyhoo,"
launched on the market, she is
editing "White Love," reduc-
ing it to feature length from 22
reels.
4: « *
Famous teams: Frank Tut-
tle-Russell Mathews, the Yan-
kees, O'Connor & Goldberg,—
Sidney Olcott-Caryl Fleming,
Al Green-Jack Boland, Wil-
liam K. Howard-J. Gordon
Cooper.
t * *
John T. .Murray and X'ivian
Oakland have returned to their
first love — vaudeville. For the
l)ast few years, they have been
busy in Hollywood studios.
* * *
Lenora Korenstein is back on the
job at the Paramount Long Island
studio, following an eventful boat
trip to Nova Scotia.
« * *
Irivin Zeltner, the peppy
exploiteer, is up to his old
tricks. Last week, he did ex-
cellent work on "Fast and
Furious" in New York neigh-
borhood theaters. His cam-
paign centered around a
"Safety Parade" and was
launched when Goveitior
Smith's safety proclamation
went into effect. Irtvin is now
with the Keith- Albee special
promotion hu7-eau.
* * *
Taxicab drivers now rank with
projectionists and wives as severe
critics. T'other day a taxicab driver
launched an attack on current pic-
tures, with a star as his passenger
and audience. Of course, the taxi
man did not know who his customer
v\ as.
FRANK ZUCKER
A. S. C.
Cinematographer
'Phoneg:
Wadsworth 5650
Wisconsin 0610
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RAPID
STRIDES ARE BEING
MADE
IN THE FOREIGN
FIELD.
KEEP POSTED
THROUGH "FOREIGN I
MARKETS"
Foreign Markets
NEWS FLASHES FROM FILM
CENTERS ALL OVER THE
GLOBE: MELBOURNE,
LONDON, BERLIN,
PARIS
By JAMES P. CUNNINGHAM
DISSENSION IN RANKS
Of STOOIRECTORS
T. C. Elder and E. Garcke
Ask for Coanmittee of
Inspection
By ERNEST W. FREDMAN^
Editor "The Daily Film Renter"
Ivoiidon — Acute dissension exists among
the board of directors of StoU Prod., Ltd.,
one of England's old-line companies. This
was made Known when a complete reorgani-
zation was urged by two board members,
T. C. Elder, managing director, and E.
Garcke, director, in a letter published to the
trade.
Elder and Garcke, despite the statement of
Sir Oswald StoU, who declared that the or-
ganization is in a healthy position, aver that
the current financial report does not give a
correct impression of the position and pros-
pect of the company They charge that "the
I)resent administration is unsuitable for
achieving suitable results". It is the in-
tention of Elder and Karcke to propose at
the annual meeting that a committee of six
shareholders be named to confer with the
board regarding the hnancial report and com-
pany accounts, with a view to reorganization
on a sounder basis.
The report discloses a net loss for the year
of £7,942, against a loss of £45,745 for
the preceding year, the debit balance being
increased to £112,227. At December 31,
1926, there was a bank over-draft of £35,949,
while preliminary expenses still figured as an
asset for £15,669, and underwriting com-
mission and brokerage for £20,213.
StoU recently closed with New Era Films
for the renting of pictures it may produce
or acquire. The company was formed eight
years ago and no dividend has as yet been
paid on the ordinary stock.
$500,000 Australian Deal
Sydney — Hoyt's, Ltd., have recently ac-
quired the surburban circuit of E. L. Betts
and Szarka Bros., at a price of $500,000,
according to S. Snider, general manager.
Szarka and Betts are still identified with the
organization, as they form part of the ad-
ministrative board.
Wegener With Film Union
Berlin — Paul Wegener has been secured by
Deutsche Film Union, the production com-
pany associated with First National's Ger-
man organization. His first assignment is in
the featured role of an Eskimo, and exteriors
will be taken in Greenland. The productions
of this company will have world release
through First National.
British Items
London — 'The Palace at Bristol, recently ac-
quired by Gaumont, has been closed for re-
huilding after 35 years of continuous service.
The production of "Land of Hope and
Glory" has been transferred to the Islington
studios.
» * »
Discussion of plans for cooperation are
being discussed between the officers of the
London C.E.A. and women teachers.
# * »
Construction on the new Shaftesbury in the
Harehills district of Leeds has commenced.
Mary Carr May Work Abroad
Berlin — -"Lichbildbuhne" reports the en-
gagement of Mary Carr for a part in the
.screen version of Suderraann's "Frau Sorge,"
to be placed in production shortly.
Latin Viewpoint
r.«
10MMENTING on Brirish
^ criticism of American pic-
tures shown in England,
"Times of Brazil," published in
Rio Janeiro, states editorially:
"This kind of talk is more than
nine-tenths cant. In American films
the pubhc is asked to admire the
"he-man," the man who gets things
done, and a very good man to ad-
mire. He gets sentiment, healthy
and clean, but immorality, never.
French and Italijm films are often nas-
ty and risque. German films often mor-
bid but American films are always bois-
terous, sentimental and strictly moral.
Let the highbrow scorn if he vinll but
the Americans have the root of the
matter in them with their films. Their
films make a universal appeal for they
are based on universal sentiments and
though they are not designed to make
saints they are inspired with a normal
outlook on life, which wiU help mil-
lions who do not read highbrow stuff
to get a better balance."
Gov't Studio Proposed
Sydney — The Commonwealth Government
is considering proposals for the establish-
ment of a government studio at Canberra, the
Federal capital, as one way of putting the
home industry on an equal footing with for-
eign competitors.
The trade disapproves of the site, inas-
much as it is 200 miles from Australia's
nearest center of population and over 400
niilcs from a waterfront.
DISTRIBUTORS WILL
flGHT N. S. W. TAX
Sydney — All distributors in New South
Wales have applied to the High Court for
an injunction to restrain the collection of
the State film tax for the year ending June
30. About £120,00 ($600,000) is involved.
The amount represents this year's tax of
£60,000 and last year's of a like amount
which was paid under protest. The tax
imposed in December by the Lang Gov-
ernment in N. S. W. is at the rate of
$1.25 for every $5 paid or credited for over-
sea film, irrespective of whether there is a
profit or loss on trading.
Counsel has advised the distributors that
the tax is ultra vires the Federal Constitu-
tion on several grounds. It is claimed that
the State tax is similar to the Newspaper Tax
in N. S. W., which was declared unconstitu-
tional by the High Court.
The tax is imposed on British, American
and all overseas product.
Film Exposition Planned
for Poland, Starts Sept. 8
Warsaw — Following negotiations with the
Minister of Foreign Affairs and the Minister
of Commerce and Industry, two film unions
— the Union Polonaise des Industrulas Cine-
matographiques and the Societe Polonaise des
Amateurs d'Art Photographique are prepar-
ing a photo-cinematographic exposition at
Warsaw, opening Sept. 2 and terminating
Oct. 3. This will take the place of the
International Exposition of Cinematographic
Arts, scheduled for last May, but which was
called off.
Several foreign distributors and prodiiccro,
as well as local companies will co-operate.
New Theater at Durban
Washington Bureau of THE FILM DAILY
Washington — Assistant Trade Commission-
er W. L. Kilcoin, Johannesburg, reports to
the Dept. of Commerce that a theater is
planned for Durban, South Africa, costing
£85,000 ($425,000). It wiU seat 1,850.
Gaimiont Earnings Gain
Paris — Net profit of 3.449,454 francs
(about $137,978) was earned by Etablisse-
ments Gaumont in 1926. A dividend of 2U
francs was declared at the semi-annual Board
of Directors meeting.
Entire French Trade to
Organize New Association
Paris — A federation of the three film
groups will soon be instituted here, embrac-
ing producing companies, film editors, tech-
nicians, etc., all local and foreign distribu-
tors and all exhibitors.
The new organization will be known as
the Federation Francaise de la Cinemato-
graphic, and will have a central office gov-
erened by three, five or seven delegates from
each branch. Election of officers is expected
shortly.
Germans Seek New Admission Prices
Berlin — Theater owners of Berlin, at their
last meeting, decided to submit to different
branches of the German trade, a new and
fixed tariff of admission prices. In this
schedule, the lowest admission to be charged
would be 60 pfenning, (about 15 cents) ap-
plicable to small houses, while admission to
the important first runs would reach one
mark.
Soviet to Film Pamir Mt. Expedition
Sovkino, Russian Gov't production depart-
ment, will send a picture expedition to the
Pamir Mts. to film the practically unknown
life of that region, an Associated Press dis-
patch from Tashkent, Turkestan, states. The
caravan expects to travel 1,000 miles - by
mountain paths and the Pamir artificial sus-
pended footways, following boundaries of
China, India and Afghanistan.
Deutsch-Nordische Expanding
Berlin — Deutsch-Nordische has completed
its production for 1927-28. Capital stock was
raised to 240,000 (about $60,00) marks re-
cently and seven features are scheduled for
the new season. Two will be directed by
Richard Oswald; two will come from Charha-
Films; two are to be made by Goron Film
and one by Oswalda Sperling Prod. Seven
will be imported.
Special U. A. "Rep" Returns
Edmund H Benson, special -United Art-
ists representative in the Far East, has re-
turned to the New York office on his first
visit in two years. Benson's headquarters
were in Sydney for three and a half years,
hut recently he has been in Tokyo, Japan.
New Parisian Producer
Paris — Under name of Societe Visione
Cinematographic, a new unit is preparing
to commence work on its first feature.
"Ben Hur" in Australia
Sydney — "Ben Hur" has opened at Mel-
bourne and Sydney for extended runs. The
showings are the first in Australasia.
Australian Censor May Quit
Svdney--Chief Federal film censor Prof.
Wallace, has intimated that he may retire
from the censorship post when he takes up
his new duties as Vice-Chancellor of Sydney
I'niversity.
160 riLM HOUSES IN
NORTHERN AERIO
I
By GEORGE R. CANTY
V , S. Trade Commissioner at Paris
Paris — When one thinks of picture hou
entertainment, Africa at first glance hard)
looms as high a? a field of films except i
the Southern extremity. It is, therefa"
somewhat surprising to realize that upon t
Mediterranean border quite a number of p
ture houses exist, catering to the Euro-i
rican population dwelling there. It compait)
very favorably with the entertainment p:
vided by the theater and the concert-hall.
Northern Africa has 160 houses, 110
in Algeria, 25 in Tunis, and 25 in Moroo
These may be divided into three categori
those of more than 1,000, those betwd
800 and 1,000, and those seating betwi
200 and SOO. In the first category are iij
be found in important towns, and cater
the higher class; the others cater to fl'
working class? principally, in the suburbs ij
large towns, and in the larger villages.
Admission prices vary from four to i
francs in the good theaters, in the otb
halls, the figure is between one and two ai
a half francs.
The impost upon the theater by way <
admission tax is very heavy in Algeiil
amounting to 25 per cent. This is asseswl
as 10 per cent for the state, 10 per ce
for the town and five per cent for the poo
in Oran and Tunis, 27 per cent, and
Morocco 22 per cent.
Programs in most picture houses are net !
more than 10,000 ft. and most of them a:
less. Apparatus comes principally fro
Ernemann, Pathe, and Gaumont.
RICHMOUNT PICTURES, Inc.
723 7th Avenue New York City
D. J. UOUNTAN. Pre*.
Exclusive foreign represen-
atives for Rayart Pictures
Corporation and other lead-
ing independent producers
and distributors.
Cable Addreu: RICHPICSOC. Parte
Cable Adreii: DBEJAY, London
Cable Addreu: RICHPIC, N. T.
Exporting only the best in
Motion Pictures
Capital Production Exporting Co.
729 7th Ave.,
New York City
Inc.
WILLIAM M. PIZOR, President
Cable Address
Pizorfilms
announces
The smashing new sensational 10 episode serial
^^The Mansion oS Mystery^^
starring
WILLIAM BARRYMORE
supported hy an outeianding cast
Exporting "Productions of Merit" only
THE
JiiJay, July 31, 1927
-.gB^
DAILY
•The Blood Ship"
/;((i Liiiyth: 15,8-13 /t.
riNY ON OLJJ SAILING
OONER PACKS A PUNCH
H BLOODY UGHTS AND
LISTIC STUFF THAT WILL
. E ANY AUDIENCE A
.ILL.
11 ust. . . .Hubarl iioswoilli a> an
•\'>i.'-A salt Dill ior vengiaiicc give-
iiviiicmg |)<.rtoniiaucc. \\ altei
^ rcaiisiK- as the liarcl-hoilci.
r ol tlic schooner. Richard Ar
■OS llic vDiiiig Ikto s.ilisiaclorilj
;ciiiK' Liigaii imrciy ornamciitai
•s iMtii Kohlcr, janics lirad-
Sr.. Artliiir RaiiKiii, Chappeh
, . clt.
|tory and Production. ... Mclo
I -J ".a oi tlie sea. Harking back to
Id saihng days when belaying
and fists settled all arguments,
.ck London type of story that
-atistv anybody s craving for hc-
•idveiiture with all kinds of gory
lungs. It is liable to shock
sensitive women with its un-
shed brutality, but there is no
iig it packs a terrific punch and
■ave them silting on tlie edge of
scats. Practically every mcm-
I the cast is a character part.
I drama, great suspense ele-
, strong story interest, and ac-
ill the way. Director Seitz did
wman's job and Hobart Bos-
.. ,iii gives one of his best,
birection (icorge B. Seitz;
luthor Xorman Springer
icenario Fred Myton
- Ihotography J. O. Taylor;
John Gilbert in
"Twelve Miles Out"
M-G-M Uiiijth: T,8'.)y it.
HERE'S ONE STAGE PLAY
LOADED WITH BOX OFFICE
AMMUNITION. THE GIRLS
WILL RAVE OVER JOHN GIL-
BERT IN HE-MAN ROLE.
Cast (iilbert gets a fat part
ivlicre he can make a killing with his
jcvil-may-care stutf in a lascinating
.over role. Ernest Torrence close on
.IS heels makes iiim step lively. Joan
lauiord can troupe as well as lend
.Harm to a picture. Others Eileen
^'ercy, Paulette Duval, Dorothy Se-
jastian, Gwen Lee, Edward Karlc.
Story and Production. .. .Adapted
stage play. A story of rum-running
and fights with hijackers, colored
with an unusual love story. Looks
as if after this one they'll do, well
to team Gilbert and Torrence in a
series — if they can dig up the stories.
They make a fascinating pair of ad-
venturers with an appeal equally
strong for men and women. A real
romance without any fancy boudoir
trimmings. A storj- with guts, and
a fight lor a girl that is really dif-
ferent. They'll have to can the draw-
ingroom stufif for Gilbert after this
one. and give him the swashbuckling
roles. They get some new kinks in
the finish fight that makes it a darb.
Direction Jack Conway;
excellent.
Author .... William Anthony Mc-
Guire.
Scenario A. P. Younger
Photography Ira Morgan;
good.
"Paid to Love"
Fox Lvnyth: G,888 ft.
SATISFACTORY NUMBER.
THIN AND ARTIFICIAL STORY
OF ROYAL LOVE MADE IN-
TERESTING BY WILLIAM
POWELL AND SOME GOR-
GEOUS SETS.
Cast. . .George O'Brien in featured
part as crown prince seems out of his
element. X'irginia V'alli does a fine
bit as the girl "paid to love." Wil-
liam Powell as the prince's cousin
steals the picture from George. Oth-
ers J. F'arrell Macdonald, Ihoinas
Jefferson.
Story and Production... <;nc of
those imaginars kingdom stories
with the action centering in Paris.
As light entertainment it will get by,
but the story is too slight and loosely
constructed to stir any great enthus-
iasm. O'Brien as the prince in love
with the adventuress is overshadowed
by William Powell, who as his cousin
plays acting circles all round him.
J. l^'arrell Alacdonald as a Pittsburgh
financier does the breezy American
to a lot of laughs. Sumptuous sets
make an optical feast. A "tough"
.Montmartre cafe scene carries all the
punch.
Direction Howard Hawks;
handicapped.
Author Harry Carr
Scenario Wm. N.Conselman
Photography .. Al W. O'Connell;
class.
"Death Valley"
Fiist Divi^ioH-Htute liiyhtti
l.ciiijth: r),70U ft.
GRIM REALISM IN DEATH
VALLEY SETTING TELLS A
SIMPLE STORY WORKING UP
TO POWERFUL PUNCH AS HU-
MAN AS LIKE ITSELF.
Cast. .. .Carroll Nye as the boy
prospector does his stuff with re-
ireshing naturalness. Rada Rac
scorns posing for a realistic role that
is a joy to watch. Sam Allen has a
colorlnl character part. Others Ray-
mond Wells, Grace Lord.
Story and Production .... Western
drama. For sheer realism and
straightforward story-telling this pro-
duction may be somewhat compared
with "Stark Love" and "Greed." The
entire picture was filmed right in
Death Valley, and the sizzling sandy
wastes give the production a great
kick. It's the old story of finding the
gold nuggets, then treachery, rob-
bery and murder. But the way it is
worked out makes this worth while.
You can see that every one of the
players actually suffered in the ter-
rific heat of the desert. Realism plus.
There is no posing, or striving for
effects. The story just unrolls nat-
urally, and grips you with its mount-
ing suspense. One shot shows a rat-
tler crawling away under the feet of
its victim. That's typical of the pic-
ture— grim reality.
Direction Paul Powell;
fine.
Author Raymond Wells
Scenario Raymond Wells
Cameramen Joseph Walker,
Clifton Maupin, Frank Heisler; good.
"Dance Magic"
F-st National Unigth: 5800 /t.
TORY OF STAGE LIFE
,\ATH THE ACCOMPANYING
PMP AND DISPLAY ALWAYS
DEPENDABLE ENTERTAIN-
V!:NT. GOOD CAST AND PRO
DCTION.
; last. .. .Pauline Starke the little
.\>v England girl who typifies the
-'loth" and Louis John Bartels the
;.ii|dly "flame," a theatrical produc-
er Ben Lyon the square shooter.
^Qiers Isabel Elson, Harlan E.
Kight, Judith Vasseli.
tory and Production .... Dramatic
Vciance. Sumptuous settings and
■i eneral tone of lavishness will al-
»vs delight an audience. They get
plity of it in "Dance Magic" which
h; the added attraction of a story
3l;tage life involving the adventures
3la pretty New England girl who
'xi: away from home and a narrow
<i;»ded father and hit for Broadway
tcbe a dancer. Success uppermost
inher mind the girl accepts one of
:hse contracts with strings attached,
M little catch being an apartment
itoining that of the producer. The
?i| becomes famous but her sweet-
h<rt is held for the murder of the
piducer. A former "tenant" of the
ijlrtment confesses and fame gives
w>' to love.
direction Victor Halperin;
?»:s them what they like.
Xuthor Clarence Budington
K land.
"nario .'Adelaide Heilbron
'hotography Ernest Haller;
JOd.
' Emil Jannings in
"Tartuffe, the Hypocrite"
Ufa Length: 6,053 ft.
OLD GERMAN FILM SHOWS
ITS AGE AND GIVES JAN-
NINGS REPULSIVE ROLE
THAT CARRIES LITTLE BOX
OFFICE APPEAL.
Cast.... Emil Jannings in morbid
role of a hypocrite is unappealing, his
acting genius being buried under a
stilted part and antique direction.
Lil Dagover contributes a series of
poses without any real emotion.
Werner Kraiis smothered under a
sappy part. Others Lucie Hoeflich,
Herman Picha. Rosa A^aletti, Andre
Mattoni.
Story and Production. .. .Adapted
from Molierc's play. A plaj- within
a play, done with the kind of tech-
nique Hollywood outgrew ten years
ago. Berlin is still using it — or was
when this plaj' was made several
years ago. They probably figured
Jannings' popularity would carry it
over here, but it won't. Jannings is
the Hypocrite who has hypnotized a
dumb husband into believing him a
saint. Friend wife is wise, however,
and frames him in a boudoir scene.
And hubby merely slaps the intrud-
er's face instead of beating him up.
Jannings mopes through the reels
with a prayer book glued to his face
so that you can't tell half the time
whether or not its Jannings. Morbid
and outdated.
Direction F. W. Murnau;
disappointing.
Author Moliere
Scenario Carl Mayer
Photography .Carl Freund; spotty
Richard Dix in
"Man Power"
Paramount Length: 5,617 ft.
TOUGH BREAK FOR RICH-
ARD DIX IN "RUBBER-STAMP"
STORY FEATURING THE
GOOD OLD BURSTING DAM
FOR THE CLIMAX.
Cast. . . .Richard does his best in a
worn-out story that imposes too much
of a handicap to overcome. Mary
Brian just the conventional heroine.
Oscar Smith as the colored helper
colors the picture with more than his
skin. The boy's comedy pantomime
is a tonic to the weak story. Others
Philip Strange, Charles Hill Mailes,
George Irving.
Story and Production. .. .Melo-
drama of business life. With the
Paramount production resources, it
is hard to figure how they allowed
it to fall so flat. Richard lands in
the town as a hobo, and proves him-
self a mechanical wizard by fixing
the big manufacturer's worthless cat-
erpillar trucks so that they perform
wonders. Of course the big boss'
daughter is his inspiration. Then
the bursting dam threatening to de-
stroy the town. The dynamite trucks
stalled in the mud. But Richard
pulls 'em through with the renovated
caterpillar truck and saves the day.
But he couldn't save the picture.
Direction Clarence Badger;
handicapped by story.
Author Byron Morgan
Scenario Louise Long
Photography Edward Cron-
jager; good.
Wally Wales in
"Skedaddle Gold"
Pathe Length: 4562 /*.
MORE HEROICS WITH A
DETERMINED YOUNG SHER-
IFF'S DEPUTY PROVIDING IN-
TERESTING DIVERSION I N
HIS MAN HUNT. FAIR WEST-
ERN.
Cast. .. .Wally Wales the good
looking young deputy who plays in
bad luck for a stretch but eventual-
ly the cards are in his favor. Betty
Baker the girl and Robert Burns the
customary bad man. Harry Todd in-
jects some mild comedy.
Story and Production Western.
Trailing claim jumpers is one of the
set hobbies of cowboy heroes. Wal-
ly Wales' latest story deals with his
attempt to land a couple of frauds
but his various efforts fail and event-
ually he is made the goat of circum-
stances and loses his job as deputy.
There is the well known villain on
hand to see that hero has plenty of
bad breaks before the home stretch
takes him into better luck and the
happy fade out. "Skedaddle Gold"
does not boast of any particularly
live bits of action but the fightfans
will not be altogether disappointed
for Wally has one or two lively en-
counters that are realistic enough.
Direction Richard Thorpe;
fair.
Author .... Jas. French Dorrance
Scenario Frank L. Inghram
Photography Ray Reis;
good.
n
re
•T
•S
i-
[■r
le
in
.r-
THE
10
DAILY
Sunday, July 31,
Presentations
By CHARLES P. HYNES
How B'way Does It
Capitol
The overture was "Mignon," a fairly light
operatic offering that was well received. Carlo
Ferretti sang two numbers with the assist-
ance of the ensemble, the first a waltz, fol-
lowed by a Spanish dance. An immense rose
colored Spanish shawl was the colorful back-
ground. Following the newsreel, the second
half of the stage show was "Elixir of Love,"
with the ballet in a classical "gavotte" that
had little popular appeal. Joyce Coles bright-
ens things up with a bacchante number as
she twirled with a wine goblet and cup in
a way to make the male customers raise a
thirst. The "Bacchanale" closed with the
girls stretched across the stage in a fan
movement that was very graceful and well
executed. The program via^ necessarily
shortened for the lengthy feautre, "Twelve
Miles Out." It developed no outstandnig
showmanship features.
Paramount
Presented an innovation with Wiusor Mc-
Cay the cartoonist in person offering an
animated cartoon called "McKay Cartoon
Circus." The cartoonist with an Australian
whip officiates as ringmaster as he puts the
funny animals through their paces. The
number was well synchronized and had lots
of comedy values Sigraund Krumgold sub-
stituted for Crawford at the console, and
carried through a regulation Crawford of-
fering. Then came the newsreel, followed
by the Frank Cambria stage show, "Non-
Stop to Mars." It proved a highly imagina-
tive bit, showing the "take-off" on a gigantic
airship. Then the curtain opens on a view
of Mars done with futuristic effects and col-
oring in scenic background. The aviation
girls do a tap routine, followed by a buck
specialty. The Anido Sisters did an aerial
stunt. The big kick was a comedy wow
with six hoboes in white costumes doing
parody on the aesthetic dances. Their finale
is the Swan Dance, and it had the house
rocking with mirth. Boyd Senter did some
syncopating with his clarinet that was jazzea
to a turn, and got a big hand. The feature
was "Man Power." A fine, peppy summer
program.
Standard
VAUDEVILLE
for Motion PiciVre Preseotalion
The FALLY MARKUS
VAUDEVILLE AGENCY
Lackawanna 7676
1579 BROADWAY. NEW XORK CITY
*^"^ ARTHUR SPIZZI
AGENCY, INC.
Booking the Better Picture
Theatres
Attractions and Presentatioiui
1560 Broadway New York
Bryant 0967-8
AMALGAMATED
VAUDEVILLE AGENCY
Attractions for
Picture Theatres
Standard Vaudeville Acts
1600 Broadway, New York City
Phone Penn. 3580
Roxy
The stage presentation was divided into a
group of divertissements with the choral of
male voices appearing after the newsreel in
four stirring offerings. The first, a Summer
Idyll with Gambarelli leading the ballet in a
light fantasy. Gladys Kice and Doug Stan-
bury gave a duet, and Gamby was back with
a ballet grouping in a fine stage set depict-
ing an immense porcelain clock. The posed
figures came to life, stepped down from the
clock and went into a dance routine, all re
turning to original positions at curtain. The
finale was "By the Sea," with the ballet in
airy costumes dancing before a backstage
screening of a surf scene. A delightful
summer offering with the waves breaking high
on the rocks, the kind of thing that shows
Roxy at his best. After the newsreel the
male chorus sang "Love is Like a Cigarette,"
the stein song from "Heidelberg," a serenade
and "Amoureuse." Stanbury and Melto of
the radio gang led the ensemble, grouped in
a drawing room setting. A fine effect was
produced in the serenade with a scrim panel
across back .stage resembling a painting light-
ing slowly, revealing the women's chorus in
Colonial costumes. The program opened with
a study in blue on the triple consoles, play-
ing "From the Land of the Sky Blue Wat-
er," "So Blue" and "Rhapsody in Blue."
The orchestral offering was the intermezzo
from "Rusticana" and finale from Tschai-
kowsky's "Symphony No. 4."
Strand
The stage show was very brief, opening
with "Chinese Puppets," a novelty effect of
an immense Chinese hand painted box in
vivid red and gold, with Margaret Schilling
perched on top with an enormous head dress
of ancient Chinese pattern. She warbled sev-
eral airs in approved Oriental style. Then
two girls opened the cover of the box. re-
vealing four Chinks as puppets attached to
strings As the girls manipulated the strings,
they danced. The novelty made a hit. Fred-
erick Fradkin gave a violin program for hi?
second appearance at this house. The finale
was "Vienna Life," a short bit of conven-
tional stuff showing the ballet as Vienna court
ladies doing the light fantastic. The over-
ture was "Der Frieschutz," followed by the
newsreel. Two short reels were given from
Educational and Pathe.
Brooklyn Mark Strand
Three musical presentations, two short
films and "The Prince of Headwaiters." made
up the program. Thirty-nine minutes were
required for the musical end of the show. The
remainder of two hours and three minutes
were divided as follows: Topical Review, nine
minutes; "A Typical Tropical Sky" and
"Sons of the Surf," Robert C. Bruce scenic
novelties, eight minutes, and the feature an
hour and seven minutes. The opening pre-
sentation was "Wanderer Fantasie," (seven
minutes), a Schubert-Liszt composition, play-
ed by Lily Kovacs, a former member of the
orchestra. She played from her customary
place in the orchestra, on the extreme left,
and was spotted from the dome by a white
light with orchestra flooded with a subdued
amber. This was followed by Margaret Mc-
Kee, programmed as "The California Mocking
Bird," who whistled Clement's "Sunflower
Dance" (three minutes). Her set represented
a huge bird's cage in the form of a drop
with a scrim in the center, transparent paint-
ed flowers on either side, lighted from the
back. As Miss McKee began to whistle two
lemon and two light blue spots dimmed up in
back of drop showing the artist in the c.age
made up as a mocking bird. The remaining
lights were red foots one-half and light Wue
borders.
After the Topical Review came "Sidewalks
of New York," the incident being built
around Art Landry and his orchestra, now in
their ninth week here. Setting was in full
stage, a transparent drop representing the
lower sky line of New York at night and
showing the Brooklyn bridge, and in front
of backdrop tenement house leg drops with
transparent windows. Four circuits of deep
blue borders on Brooklyn bridge; six lemon
box lamps back of drop for transparencies
and in back of leg drops four amber box
lamps to give lighted effected on tenement
houses. The band boys and artists were cos-
tumed in bowery fashion. The band opened
with "Tiger Rag" and then drifted to "Tag"
o
Exhibitors
Daily Reminder
Practically
every park
board has a
public rela-
tions depart-
ment. Chil-
dren's prob-
lems affect
you, so ex-
tend co-oper-
ation.
Sunday, July 31, 1927
as the ballet corps, dressed as newsboys,
came forward for a dance. Margaret Mc-
Kee whistled Berlin's "Russian Lullaby."
She was spotted by white light from dome.
"Old Timers Waltzes" was played by band.
Flesh pink floods from bridges and white
spots from dome. The ballet girls, in ging-
ham dresses this time, came on again for their
second number, dancing to tune of "Sunday."
White floods from dome; bridges flesh pink.
Walter .Smith, liasso. sang "If You See Sal-
ly," and was covered by a white spot from
dome; bridges off A harmonica band of 12
boys played a number of selections. White
floods from dome and bridges. Charles Ben-
nington, novelty dancer with a wooden leg
did a difficult dance while band played
"Birdseye View of My Old Kentucky Home."
Curtains closed at the end of this number.
As encore band played "Sundown" which in
turn was played by four violinists, sang by
the basso, and then danced by the ballet.
Present-0-Graitis
"Cabaret"
(Paramount)
Used a dancer in a special set to carry
out the cabaret idea. The set for the orches-
tra and dancer was mde up as follows:
The back drop was made of sheeting and
painted golden yellow. It was flecked with
red, blue, green, gold bronze and silver. The
columns were made of nile green cheese
cloth and hung on barrel hoops and were
flecked with gold and silver bronze. The
front of the stand for the orchestra was
finished in the same way as the back drop.
The back drop was masked with black and
the whole picture was framed in with a
border and legs of gold satine Back of the
dancer was a small piece of pineapple cloth
dyed in shades of green and gold which
gave a wonderful setting as she came out
from under the orchestra. Purple flood
lights were used on both sides of orchestra
with full blue and red in the foots and
borders. Brilliant red spots from the pros-
cenium opening was thrown on the dancer
and the orchestra stand at beginning of the
dance number. A little pale blue and pink
dyed lamp that had been badly burned away
was worked in one border; and the effect
of this worked through a dimmer gave varied
colors on the drop through the other colors.
Blues and reds were also worked up and
down on the dimmer which made the fleck-
ing on the drop and orchestra stand sparkle
and give different hues to the columns at all
times. — James H. McKoy Rex, Spartanburg,
S. C.
Blank Sees Vienna Riots
Des Moines, la. — In a special ca-
ble message to "The Des Moines
Register," Ray Blank, son of A. H.
Blank, Des Moines chain operator,
tells of the riots, revolution and
burning of public buildings he wit-
nessed at Vienna.
Short Subjects
"The Trail of the Tiger"
Serial — Universal
Circus Mystery
Tv pe of production. .10 chapter si
Real circus atmosphere starts
off as a peppy new serial with
Dau)?hfrty starring. The ci
shots arc authentic, and a fine in
view of how the "big top" re
functions is given. The plot st
right off the jump with the hero
ting a job with the circus to cl
up for his uncle who owns the sh
It seems that the circus manager
getting away with the receipts,
Jack's job is to get the goods
him. The manager has a ward
of course the love interest gets ui
way as soon as Jack meets her. "J
girl, Frances Teague, is there.
evidently belongs in the circus
mosphere, for she does her stufi
a professional. The suspense )
heavy with the introduction of
Mysterious Mountebanks, a se
organization of circus performres "
have it in for the rascally circus ni
ager. The star puts up a couple
good scraps, and as the third cha|
closes the suspense is sizzling al
with some fast action and oodles
myster)'. If they can keep it up,
should prove a strong offering for
the serial fans. Henry MacRae's
rection is strong. The story is
Courtney Riley Cooper, Jack Dau
ert\- keeps the pace moving fast,
the, supporting cast is well cho!
(
"Perils of the Jungle"
Artclass
Fine for the Sticks
Type of production. 10 chapter se
Three 2-reel episodes of "Peril:
the Jungle" easily cast the shad'
of coming events before, and
douijtedly serial lovers are in fc
truckload of exciting thrills.
fact, that's where the picture e
if anywhere, for the producer
apparently decided on thrills at
cost. This means in some instan
cost of story structure, plausib
and restraint, all of which suffer
casionally so that action can t
the stage. However, serial lo\
are generally supposed to be rr
about dramatic climaxes, and so
finer parts of tale- telling prob?
won't be considered critically
such supporters. Thus, the pici
seems quite calculated to win adi
ers in the sticks, where the crit
viewpoint is indulgent. Wild :
mals there are galore, threaten
the principals at every alternate i
ment. The whole ferocious gamu
the jungle is paraded, from owlf
crocodiles. Charging lions are
frequent as fights and rescues,
which there are many.
Hampton Returning to Coast
Erie Hampton, of the Fox Fil
Coast publicity staff, has conclui
an assignment covering four mon'
in the New York offices, dur
which he assisted Vivian M. Mo;
He remained to collaborate with I'
Doherty, and now is returning '
Hollywood.
THE
>uniy, July 31, 1927
-3^^
DAILV
11
li
Theater Equipment and Management
By MICHAEL L. SIUUONS
INISI6L[ CAMERA SEEN
S AID TOJIEWSREtlS
Pitures Automatically or
b Contact with Hidden
Film Device
4d to iiewsrccls in tiiining cvcnis
vhc effort is made to bar cameras,
s cen in the invisilile camera, iii-
1 by J. E. Seebokl, head of the
(! Invisible Camera Corp., of
>ter. The camera was given its
lublic demonstration at the
^'raphers association's conven-
cld this week in New York.
)ie camera was devised as an '"un-
Icirover" aid to apprehend criminals.
ivjlming them in the commission of
I I'iiie, serve as a burglar alarm and
-OS, where a picture is sought
ut the knowledge of the person
K'ig photographed.
pleased in a steel box, the camera,
s illct-proof and measures three by
;i>i)y nine inches. The pressing of
! 'tton, or some other form of con-
- timing which is optional with
iiuera owner, sets the camera in
n<\ou. It will make one picture or
u continuouslv for 16 feet. Stand-
ir DuPont-Pathe stock is used, al-
h igh e.xperiments now are being
"hicted with the company's pan-
:b)niatic tilm. Daylight loading is
imher feature of the camera. A?
■ail photograph is taken an indicator
m flashes. This may be concealed
t<iy point wished, to keep the cam
rjowner advised when pictures are
a,n. This bulb remains lighted
vln the magazine is empty.
pr night photographing, the cam-
T^^either makes a flashlight photo
;ri>h or turns on the house lights,
h; getting daylight photos. Ex
■ements on the lighting are being
t>'lucted in co-operation with the
qnson X'entilite Co. of Chicago.
]<|uipnient has just been completed
>\ the Cieneral Electric Co., with
k'lrh radio control of the camer;i
ir be obtained. This will make it
aicnlarly valuable in hold-ups, ac-
' ling to its sponsors.
legotiations have been started by
T nevvsreel firm for the purchase
ifi number of the cameras, accord-
ijto Seebold.
t . —
VFection Supply Enters Milwaukee
[ilwaukee — A new theater supplv
cipany in this city is the Perfec-
n Theater Supplv Co., which has
roches at Atlanta and Los An-
es. Willis and Burlingame are the
i,iagers of the local branch.
Griebel Redecorating Theater
leyeland — John Griebel is operat-
n his Marvel only two days a week
liig the balance of the week to re-
'(orate the house.
Organs in Demand
RECOGNITION of pipe organs as a real box office factor is boom-
ing sales of instruments throughout the country. Exhibitors,
in all sections, are finding that playing up their organ in advertising
brings returns at the box office. Featuring organ numbers, intro-
duced by de luxe houses, are being tried by smaller theaters, with
results.
Community sings, too, are proving popular, and here again, the
organ demonstrates its pulling power. Organists build up a sub-
stantial following, and featuring them has proved a business stimu-
lant.
Organs offer a means to substantially decrease overhead, and
their worth as such is being emphasized by what exhibitors now ac-
cept as a truth that "no theater is complete or up-to-date without an
organ."
Robert Morton Gives
"Service Beyond Contract"
.-\tlanta~"Service beyond the con-
tract" was demonstrated by R. 1'
Matthews, general manager of ihe
Robert-Morton Organ Co.. who per-
soTially .supervised final installation
of the organ in the Capitol, recently
opened by I'^nivcrsal.
Wlun he discovered the organ wa^
placed somewhat lower tiian tlie level
of the pit he proni])tly set to work
an/1 put through an emergency job
that raised the instrument 14 inches.
Exhibitors Warned Not
to Neglect Ventilation
Milwaukee — Health department
officials warned Milwaukee exhibi-
tors last week that unless ade-
(|uate ventilation was provided where
now lacking steps would be taken to
have the offending places closed.
Inspectors are being sent on tours
(if the theaters. Dr. John P. Kohler,
health commissioner said. He de-
clared that some theaters are becom-
ing lax in ventilating and that others
apparently make no provision for
healthful ventilation at all.
Shadow Boxes Build Business
One of the most effective and inexpensive advertising tnediitms
(it the disposal of the exhibitor is the shadow box. These atten-
tion-getting displays sell seats, because of their unique and com-
pelling appeal. Distribtitors, too, find the shadow box valuable
in the trade, in conveying a story to exhibitors, who readily respond
to this appeal "in their oivn language."
A striking demonstration of this is the above display used by
First Divisioyi Distributors at its N. Y. exchange. The display was
made by Yerg & Lindbach, who own the Art Simile Co. Actual
scenes from various pictures are shown, with each emphasizing
the locale and type of the production. The display consists of a
painted cardboard of a series of soldiers in batallion form, below
which are eight 10 by 12 inch glass-covered miniatures in relief,
showing the studios making the pictures which are being released
in the New York territory.
Equipment Quips
\ iiur patrons are interested in your
ecpiipment. There arc thousands of
newsy items in it which carry sell-
ing value because of their interest.
The romantic story of your cooling
plant, the mysteries of projection.
yonr lighting system, curtain controls.
arc but a few of the many factors in
yonr e(|uipment about which patrons
are curious. Clive your equipment
a proper break in telling patrons why
your theater is their best bet.
Halaban I't Katz, one of the first
exhibiting firms in the country to
recognize the value of cooling sys-
tem, probably because Barney Bala-
ban was in the cold storage business,
must attribute much of the success
ol the t'hicago to their advertising
canii)aign on the house's eciuipment.
It effectively sold the house. Pub-
lix last year knocked the summer
slump into a cocked hat, by letting
the public know its houses were
cool. Hundreds of other exhibitors
did the same. But the point is, thou-
.sands didn't and aren't. If you're
not .selling your equipment, you're
holding out on your box office.
Distortion and Current Cut
by New Process, is Claim
Pari.x — Elimination of distortion
and a SO i)er cent saving in electric
current is claimed for a process in-
vented by M. Osnola, Spanish en-
gineer which recently was demon-
strated at Comoedia Hall. Through
the api)lication of a preparation, bet-
ter visibility is said to be achieved
.uid distortion eliminated to spec-
tators seated on the sides of the the-
ater.
Stebbins Handling Seats
Kansas City — A line of opera
chairs has been added to stock of the
Stebbins Picture Supply Co.
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QUALITY PRINTS
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U. S. Film Laboratories, Inc.
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DAILY
Sunday, July 31, V
Studio Pact Sealed
with Economy Pledge
{Continued frotn Page 3)
meiit was regarded as more or less
perfunctory, because it has been ap-
parent since several companies did
an about face on the wage slash
that united front in putting through
the reduction could not be secured
with little likelihood that the move
would be successful while the ranks
were divided.
Some 250 members of the Academy
attended the final pow-wow. where
the peace agreement was drawn u\i \v
the form of pledges by spokesmen of
ihe respective groups.
Conrad Nagel. on behalf of players,
promised that in future there would
be no "unreasonable or unnecessary
display o f temperament." while
VValdemar Young pledged writers to
comijlete treatments and scripts
"within reasonable length of time to
meet the requirements of producers
Technicians, through James Mitcliel'
Leison, agreed to "create the finest
possible productions commensurate
with predetermined costs and in full-
est co-operation with other branches "
Directors. Fred Niblo promised, vvil'
extend fullest possible cooperation to
producers and writers, refrain from
taking arbitrary stands, aid in the
careful planning of each production
and refrain from filming scenes for
which there can be no possible use
Producers are pledged to establish
a research institute "to perfect every
conceivable appliance tendin.g toward
improvement of production." They
also promised to maintain a research
library for the benefit of all academy
members, "so that scientific inquiry
might be facilitated and individual re-
search libraries and studios elimin-
ated." They also plan a central
clearing house to receive and file
synopses of all stories owned by pro-
ducers and to aid in effecting other
economies.
Capital Closes Serial Deal
Capital Prod. Exporting Co., Inc.,
has closed with J. H. Hoffberg Co.
for distribution of its ten epi-
sode serial, "The Mansion of Mys-
tery," for the territories in India,
Burma, Ceylon, Brazil, Mexico, Co-
lombia. Venezuela, Cuba, Porto Rico,
San Domingo, Haiti, Trinidad, Ja-
maica, British West Indies, Dutch
Guiana, Egypt, Syria and Palestine.
William Barrymore and Teddy Rea-
vis are featured under direction of
Bob Horner.
Padula Named Technical Director
Hollywood— Vincent Padula has
been appointed technical director for
"The Girl from Rio," which Tom
Terriss is directing for Gotham with
Carmel Myers in the title role.
Swanson Unit on Location
Hollywood — Gloria Swanson, di-
rector Raoul Walsh and 98 major
players leave Sunday for a location
trip to the Catalina Island isthmus,
on "Sadie Thompson."
Cawthorne in Gaynor Cast
Hollywood — Joseph Cawthorne
has been cast for "2 Girls Wanted,"
Fox Picture starring Janet Gaynor.
The Week's Headlines
Monday
Stanley Co. reported about to close for pur-
chase of the Poli circuit; S. Z. Poli denies.
British independents urged to pool interests
liy A. S. Whitaker, Liecester.
Deal with Schine expected to lead to drop-
ping of plans for invasion of Gloversville,
N. Y.,_ by Fox.
Federal Trade Commission considering advis-
ability of inviting exhibitors to trade parley
on practices in the industry
Tuesday
Dept. of Justice continuing probe of industry
l)egini several years ago; testimony taken
in New York in U. S. inquiry.
Vocatilm opening proves flop at Longacre.
Ohio exhibitor unit demands reduced film
rentals.
Vitaphone pulled at Metropolitan, Atlanta.
Wednesday
Neutral distribution needed to bring about
harmony in industry, W. W. Hodkinson
says, stating a "constructive program" is
ready and will be carried out.
Saengers get control of theaters on Island
of Jamaica.
Last-minute hitches block pooling of Finkel-
stein & Ruben and Saxe circuits.
$16,000,000 building program in Iowa and
Nebraska announced by Omaha Suburban
Theater Co.
Thursday
Democrats and Republicans in accord on plans
to eliminate the admission tax.
All branches of industry to be invited to
Federal • Trade Commission's parley on
trade abuses.
Pantages changes policy making vaudeville
subordinate to films, following 100 per cent
product deal closed with Fox; move means
spirited competition for Wesco.
June Mathis dies after heart attack at theater.
Final conference tonight on economy program
at studios.
Friday
Long discussions seen in labor agreements,
as exhibitors seek reduction of wages.
Bankers' willingness to finance independent
production caused producers to abandon sal-
ary reductions, Allan Dwan declares at
A.M.P.A. meeting.
Universal adding 18,900 seats to chain by
Jan_ 1.
Henry King reported severing connections
with Samuel Goldwyn,
Elimination of block booking would be boon
to theaters. "M. P. Record," Seattle, states.
Saturday
Studjo pact sealed between producers, stars
and directors with latter pledging economy.
Attack on United States films repudiated by
the Vatican.
British Controlled Films formed in London
to act as a clearing house for home product.
Major Edward Bowes reports manners of
American theaters are making themselves
felt in European theaters.
Board of Directors approve $2,500,000 Roxy
issue.
Attack on U. S. Films
Repudiated by Vatican
(Continued from Page 3)
instructive documentary films. Nothing of
this part was mentioned by the American sec-
ular p.npers. It was from this beginning that
the writer deviated to criticize American mo-
tioit pictures, asserting that American film
comnanies are sending to Europe 'lethal poi-
son.' He then brought in the subject of
American civilization in these words, which
,nre those quoted by journals in the United
States:
" 'America is a very great country which,
possessing superiority in dollars, believes it
also possesses superiority of mind. Americans
Iniild monster palaces which scrape the skv.
but when America was unknown, we had al-
ready built our cathedrals to raise ourselves
to Heaven. Old Europe, whose soil is made
up of the glorious dust of ten civilizations,
cannot renounce the past to accept with closed
eyes the improvised civilization beyond the
ocean.*
"The article concluded by warning against
what the writer termed the 'occidental dan-
ger.' "
Flader Goes to Europe
F. A. Flader, who for a year has
managed the Randolph, Chicago, for
Universal, sails Sunday for Europe
to take over direction of the expand-
ing theater organization being built
up by Universal on the Continent.
Dan Michalove Back
Dan Michalove, general manager
of Universal theater chain, has re-
turned to New York following a trip
of six weeks in the Middle West
Michalove inspected a number of sit^p
for new Universal houses.
"Yellow Ros°" Broadcast
A sequence of "The Yellow Rose,"
made bv Famous Lover Prod., was
broadcast Friday by WGL. Tom
Carlvle directed the picture in which
are featured Rhonda Rainsford and
Duncan Ronaldo.
Mansfield Buys Two More
Belle Plaine. la.— Wesley Mans-
field, Tama exhibitor, has purchased
the two Booth houses.
U. S. Lead Called Aid
to Europe's Theaters
(Continued from Page 3)
partly responsible. The greater amount of
time given to dining and to the ordinary
routine of the day leaves the average citi-
zen less time to devote to this type of re-
laxation. Then again, the widespread partici-
pation in outdoor activities, week-end excur-
sions and similar recreation does not tend
to swell the number of theater-goers.
"However, there is a noticeable tendency
for increasing popularity of the motion pic-
ture and surroundings of beauty and culture
such as I have mentioned above will in time
prove important and effective factors in aug-
menting the European motion picture public."
The Capitol music library has been en-
larged by several hundred additional orches-
tral scores secured abroad by Bowes and Eu-
gene Ormandy. associate conductor of the
Capitol.
Cody to Free Lance
Culver City — Lew Cody will free
lance upon completion of "Mixed
Marriages," his present picture for
M-G-M, which ends his contract with
that concern.
Library Lists Reviews
Cleveland — The public library has
announced installation of a file listing
reviews of the outstanding photo-
plays.
I British Release
Planned by New Fir
(Continued from Page 3)
Sir Robert Donald, G.B.E., LL
Col. Sir Augustus FitzGcorge, K.
V.O., C.B., Sir Henry Cowan M
W. A. Habberfield, Wilfrid G. B
A. Rassam, and G. Malvern, m;
aging director.
An agreement has been entered i
on with units in other parts of ■■
Empire as follows:
Australia: The British Domini<
Films (Australia) Pty., Ltd. T!
company was incorporated lately
Melbourne with an initial capital
£100,000, and among the directr
are: Sir A. Morrell, Lord Mayor
Melbourne, W. A. Watt, late Pre
ier of Victoria, and Councillor Wov
ton. This company was the outco:
of the meeting held in the Roi
Colonial Institute organized by Ma.
Rassam, and at which Lord Bui
ham presided. Gerald Malvern
manager in London.
New Zealand: A contract has be
entered into with an influent
group, who are forming a separ;
company to meet the needs of Ei
pire distribution.
Canada: Negotiations are neai
completed.
South Africa: A company entitl
Kinemas (South Africa) Pty., Lti
has been formed. This company co
trols about eight or nine theate
throughout South Africa, has t
rights of the De Forest Phonofiln
and has also absorbed the Indepen
ent Film Service of Johannesbui
Kinemas (South Africa) Pty., Ltt
have agreed in principle to associs
themselves with the British Contro
ed Films. Ltd. All these Dominit
agencies are now functioning.
BUREAU OF
COMMERCIAL ECONOMICS
1108 Sixteenth Street
Washington, D. C.
Co-operating with 42 Govern-
ments and loaning films free
and speakers throughout the
world for the purpose of public
instruction. . .
Schools, Churches and Clubs
using Motion Pictures
Should Subscribe for
THE EDUCATIONAL SCREEN
and keep up-to-date with the
new films and new equipment
"1001 FILMS" {Fourth Edition)
Complete reference booklet, listing nearly 3,000 educational films given
at reduced rate with each subscription
$1.50 per year - 5 South Wabash Ave., Chicago, III.
Get the Combination
Productions of quality usually
reflect the use of Eastman
Negative Film.
Specify prints on Eastman
Positive and you get the
combination that carries
photographic quality through
to the screen.
EASTMAN KODAK COMPANY
ROCHESTER. N.Y
^
Leo Maloney
Buddy Roosevelt
Buffalo Bill, Jr.
Jack Padjan
— I
Here they are
w
T^or years Pathe has lead the field in delivering
smashing, up-to-the-minute, sure-fire Western
action dramas — not just once-in-a-while, not a
flash in the pan, but consistently week in and
week out. Millions of fans look for Pathe's great
out-door specials as the best in this type of en-
tertainment. Thousands of exhibitors KNOW
that they build patronage and bring in the cash.
And this year they're better thaa ever — all
the established favorites and several new ones
in bang-up stories and ideas by the best writers
of Western fiction. The great round-up includes
Leo Maloney, Don Coleman, Wally Wales,
Buffalo Bill, Jr., Buddy Roosevelt and rwo big
new, up-standing, hard-hitting, attractive per-
sonalities. Jack Padjan and Jack Donovan.
Leo Maloney will star in 4, with his marvelous
horse, "Monte Cristo" and his trained dog
"Bullet." He will produce and direct 8 others
starring Don Coleman. Lester F. Scott, Jr. of
Action Pictures, will produce 8 pictures starring
Wally Wales; 8 with Buffalo Bill, Jr.; and 2 with
Buddy Roosevelt. Jack Padjan will star in 8, and
Jack Donovan in 8. Also a new Dog Star In a
series of 6.
PATHE EXCHANGE, INC.
DEMILLE STUDIO PICTURES - PATHE NEWS - PATHE WESTERNS - PATHESERIALS - PATHECOMEDIES
Member of Motion Picture Producers and Distrfbutors of America, Inc.
4 LEO MALONEY
8 DON COLEMAN
8 WALLY WALES
8 BUFFALO BILL, JR-
2 BUDDY ROOSEVELT
8 JACK PADJAN^
8 JACK DONOVAN
6 NEW DOG SPECIALS
;(^HEWSPAPER
c/'FlLMDOM
ALL THE NEWS
ALL THE TIME
V'L. XLI No. 26
Monday, August 1, 1927
Price 5 C«ntt
Peace
r^ALM prevails over all llol-
■ lywood and everything's
I right with the world.
The promise conies forth that
pxlucers, players, directors,
witers and technicians aided by
tl will-to-do of the producers
t! 'uselves will make the pic-
of the future as good if not
>u«rr than yesterday's product,
Im at much less money.
Tha Chance at Last
[• e are hopeful that tiie serious
in high-sounding plirases wiiicli
Minate iroiii the Coast will be car-
•i< out in deed. The program is
leiitely constructive. Useless scenes
kvi l)e cut. Players are to disnieni-
tje themselves of fits of e.xtrenie
rainent. Scripts are to be coni-
within a reasonable time. And
ht down the line, the way is
(1 toward coordinated produc-
ii which means cheaper, but none
li'less effective, production. There
la never been a doubt about results
n- the myriads of loose strings
tied in with conuiion sense.
ippears now that this is to be
Silly ideas of ten per cent cuts
n liaries have been relegated to the
ino of painful memories. There
vi be no straining of the morale
vi out which Hollywood is worth
han nothing. Everybody is kept
■ and. mind you, working at the
nnrtant business of turning out a
la in's amusement.
Coordination
i-'s a sketchy idea of w^hat can
- ae when you get properly or-
:azcd:
■ham starts its new schedule
By January, shooting will be
ited. Fast, but careful work.
>rifice of box-ofifice fodder, likc-
'.o sacrifice of dollars.
.;.-> is the Sa.\-Rogers method.
h,i; watch the box-office pulse as
ariully as would any physician. For
isnce, thrill dramas had a vogue
isjseason. Not so this year. Off
ht schedule they coine. Money-
la ng formulas alone interest them
pis showmen's titles. That's how
ndtthy exhibitors get pictures like
TI Satin Woman." Have vou seen
? A sweet box-office. Ta'kc "The
lir'from Rio.", One reel will be in
eCnicolor. The big boys have
on: it, to be sure, but not the inde-
en;nts who find their outlets for
-•alrentals blocked in many direc-
or It merely proves that Gotham
o ting itself geared to go.
KANN
Federal Inquiries Face Industry;
Washington Calls Situation "Grave"
SAX[ REPORTED IN NEW
DICKERS EOR HOOK-UP
*'U" Held Negotiating in
Move to End Chains'
Opposition
Washington — With the proposed
deal with Northwest Theaters (Fiii-
kelstein & Ruben) off, for the time
being at least. Saxe Enterprises are
reported flirting with other circuits
in a move to sell or affiliate the
chain.
Prominently mentioned in connec-
tion with these deliberations is Uni-
versal, and the recent visit of- Dan
Michalove to the Middle West is de-
clared to have been pro*npted by re-
ported negotiations between the two
firms. Michalove's visit and the
(Continued on Page 3)
F. B. 0. May Sell Studio
and Develop New Plant
I Hollywood — F. B. O. officials will
I make no comment on the report that
the company may build a studio in
San Fernando Valley. F. B. O.,
which adjoins the Lasky studio on
-Melrose Ave., has outgrown present
facilities. This, plus the fact that
Edward C. King, studio manager, is
(Continued on Page 3)
Louisville Service Split;
Paramount Closes 'Change
Louisville — The Paramount ex-
change closed its doors Saturday.
Service handled out of this point has
l)een divided among .St. Louis, In-
dianapolis and Cincinnati and while
(Continued on Page 6)
Combines Annoy
London — Exhibitor booking
combines have made an appear-
ance in England. One instance,
in the North of England where
any theater owner withdrawing
from his agreement is subject
to a fine, is engaging the atten-
tion of the K.R.S.— the distrib-
utors' organization.
Quota Held Off
London — With the adjourn-
ment of Parliament for the
summer, action on the British
quota bill has been deferred un-
til the fall.
It is anticipated that the
measure then will be put to a
vote and become law.
ANTI-AMERICAN VIEWS
EXPRESSED IN ERANCE
Pari.s — .A.nti-.\merican seiUiments
were brought to light in the French
trade when the newspaper, "Paris-
Midi", asked several leading execu-
tives what they would do if thej' were
appointed filin dictator of France.
The reply of Henri Diamant-Ber-
ger was the most bitter. He said he
would conduct a campaign against
American films and the American
producing concerns because they cut
prices in order to boycott French
films; (2) because in American films
(Continued on Page 3)
EQUIPMENT MERGER
UNDER COURT EIRE
Chicago — The proposed entrance of
several important theater-owning
producers and distributors into the
equipment field in opposition to Na-
tional Theater Supply Co. may be
delayed through conspiracy charges
filed here against the E. E. Fulton
Co., the organization in which Para-
mount, Loew's, Keith- Albce. I'niver-
( Continued on Page 3)
M-G-M Denies Ingram Will
Join British International
European cables declare that Re.x
Ingram has joined British Interna-
tional Pictures. .\t M-G-M, it was
declared this was impossible since
the director, who has been working
at Nice for several years, has addi-
tional pictures to make for the com-
pany.
Probes from Several An-
gles to Come Up at
New Congress
li'ashintilon Bureau of TIIE I-IL.M DAILY'
Washinj^^ton — Probably at no
time since tlu* inception of the
motion picture has the film in-
dustry been in as perilous a po-
sition as now.
The Federal Trade Commis-
sion has issued an order strik-
ing,'- at one of the most firmly en-
trenched methods of distribu-
tion, the ])epartment of Justice
is studying the mergers which
have recently taken place or are
under contemplation, and the
ever-present Canon Chase has
called President Coolidge sharp-
ly to time for his failure to act
in the situation.
In a few months Congress
will again meet in session, and
there is little doul)t hut that the
present situation will he used liy
the reformers as a basis for rJ-
])eated demand for I'ederal con-
trol. Heretofore dependin'^-
largely upon the charge thnt m >
tion i)ictures were immoral, the
reformers next winter will be
able to declare that the Cjo\eru-
< Ci>iitii:ucd on Pctic 2)
2 to 1 Ratio Sought
Berlin — Raising of the "kon-
tingent" to a 2 to 1 basis is ad-
vocated by President Scheer,
of Emelka, Germany's second
largest producing company
Scheer "takes great exception"
to the Parufamet conferences
now under way in New York,
which have for their object the
negotiation of a new arrange-
ment for Paramount and M-G-
M distribution in Germany. He
favors increasing of the "kon-
tingent" in retaliation for the
move.
THE
•s&ai
DAILV
Monday, August 1, 19
Vol XLI No. 26 Monday, August 1, 1927 Price 5 Cents
lOHN W. ALICOATE
Publisher
Published daily except Saturday and holiday?
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor ; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York, N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday.
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel : 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London, W. I. Pari?
— La Cinematographic Francaise, 5, Rue
Saolsitf.
Financial
Rails lead a higher movement Saturday on
the Exchange, the Curb was irregular and
lower, while Bonds proved dull but steady.
Quotations
*Am. Seat. Vtc...
Am. Seat. Pfd
*Balaban & Katz..
♦Bal. & Katz Vtc
Eastman Kodak ...166J4
■*tFilm Inspect
*First Nat'l Pfd
Fox Film "A" 58.54
tFox Theaters "A" 15
tintern'l Project
Loew's, Inc 5l;4
*ttLoew's 6s 41ww_ ....
ttLoew's 6s 41x-war 97^
♦M-G-M Pfd
*M. P. Cap. Corp. ..
Pathe Exchange . 8
tPathe Exch. "A". 35
ttPathe Ech. 7s37.100
94%
484^ 48
165J4
58J4
15
si"
97J4
Paramount F-P. .
'Paramount Pfd.. . .
ttParamountS^sSl 993^ 994^
**Ro.xy "A"
**Roxy Units
**Roxy Common .. ..
Skouras Bros
*Stan. Co. of Am. . .
*tTrans-Lux Screen . .
*Univ. Pictures . . . .
Univ Pict. Pfd... 101
tWarner Bros 18
Warner Bros. "A". 27
High Low Close
47
48
6354
73J4
16654
35/8
10054
583/i
15
10
5151
liom
97J4
2554
8
8
34 J4
100
94-54
115
995^
3354
37
1054
37
67
454
30
101
18
26
3454
100
9454
Sales
'366
's66
'166
100
'966
3",o66
100
30U
1,000
1,800
1,666
101
17
255/8
40
100
5,400
*Last Prices Quoted **Bid and Asked (Over
the Counter)
tCurb Market ttBond Market
(NOTE: Balaban & Katz is listed on the
(ihioago Board; Skouras on the St. Louis
Stock Exchange and Stanley in Philadelphia.
"News" Serializing "Wings"
"The Daily News" yesterday began
a serialization of "Wings," by John
Monk Saunders. The picture has its
New York premiere at the Criterion
on the 8th.
Mae Murray Here
Mae Murray is back in New York
from Paris. She returned on the
Aquitania.
To Produce Series Here
Frank Melford will direct a series
of two reel comedies starring Otto
Lederer and Milt Collins. Three
will be made in the East. Lederer
at the present time is working with
.\1 Jolson in "The Jazz Singer" and
Collins is a comedian playing Keith
and Orpheum circuits. Production
will start Sept. 1. The stories deal
with the adventures of two Jewish
immigrants. Melford is making his
headquarters at Collwyn Pictures,
729 7th Ave.
Says Stars Lean Toward Ind'p'ts
Radical change of attitude on the
part of "box office" stars towards in-
dependent producers is reported by
Jesse J. Goldburg, president of First
Division Distributors, who is in New
York.
Today, stars of conceded box of-
fice drawing power, according to
Goldburg, who heretofore avoided en-
gagements with independents or state
right picture producers are receptive
to independent offers.
Naturalist-Producer Dead
Oakland, Cal. — H. A. Snow, big
game hunter and naturalist, is dead.
Some years ago, while on a hunting
expedition. Snow made a big game
picture which reached general theater
distribution as "Hunting Big Game
in Africa."
Friend's Plymouth Nearly Ready
Worcester, Mass. — The new Ply-
mouth, now under construction for
A. S. Friend of New York, will prob-
ably be ready in September. Pic-
tures will be shown but the matter
of presentations or vaudeville has
not been decided upon.
Sheehan in Berlin
Berlin — Winfield R. Sheehan is
here arranging for the release of
"7th Heaven" and "Sunrise," through-
out Germany. Sheehan will confer
with F. W. Murnau on his next pic-
ture for Fox.
Duell-Gish Briefs Ordered
Los Angeles — The Superior Court
has ordered Charles H. Duell and
Lillian Gish, plaintiff and defendant
respectively in a $5,000,000 action, to
file briefs.
Aywon and Sierra Deal
Dale Hanshaw, president of Sierra
Pictures, has sold Melvin Hirsch of
Aywon for the New York territory,
Mary Carr's "The Feud Woman,"
and William Boyd in "Was He
Guilty?"
Federal Inquiries
Face Industry
(Continued from Page 1)
ment's own Federal Trade Com-
mission has found that the busi-
ness is conducted by some firms
in an illegal manner and that it
is high time the Government
stepped in to enforce compli-
ance with the law and with the
canons of fair dealing.
There seems little doubt but
that further demand will be
made for legislation creating a
Federal motion picture commis-
sion with full powers of censor-
ship. Canon Chase and his co-
horts are already laying their
plans for the introduction of
legislation providing for an in-
vestigation of the alleged fail-
ure of the Department of Jus-
tice to bring anti-trust suits
against the Hays organization,
and if any other harassing legis-
lation can be devised it is sure
of introduction.
It is felt here that the indus-
try has done itself a disservice
in putting so much dirty linen
on the line at one time. Dis-
closures in the Paramount case
and an attempt to cut salaries in
Hollywood do not jibe in the
minds of the public ; block book-
ing and the refusal of distribu-
tors to sell* to combines of ex-
hibitors do not match. There is
a feeling that the industry
should clean house.
Lichtman Returns
Al Lichtman, vice president in
charge of United Artists' distribu-
tion, arrived in New York Saturday
from a visit to the Coast.
Bernstein on Phonofilm Board
London — Sidney Bernstein, who
owns and operates a number of Lon-
don suburban theaters, has been
elected a director of De Forest
Phonofilnis.
MASCOT SERIALS
ANNOUNCES
TWO UNIQUE SERIALS
SEASON OF 1927-28
''THE ISLE OF SUNKEN GOLD''
Starring ANITA STEWART
An Adventure of the South Seas
''HEROES OF THE WILD''
Starring White Fury, Horse Marvel, and Tornado, Dog Sensation
and Jack Hoxie
Distributed by
1650 BROADWAY XT A X T T7\7T"\rF ^^^ ^^Yf^S'^^^.TTT:.
NEW YORK JMA.i LE-VirNE. HOLLYWOOD, CALIF.
Foreign Right? Controlled by British & Continental Trading Company, Inc.
Merged Chains Incorporate
Albany — Joelson-Suchman E
terprises, Inc., of New York ha
been organized, listing $1,000,PJ|
capital. The directors are Ha*i||
Suchnian, Fred Berger, Jack Rose
thai, Irving Rosenthal, Julius Joels(
Rose Joelson, John Delamonte a
Nathan Starr.
The above company is an oil
growth of the merger of the Joels
and Suchnian chains in the Bronx.
O'Brien Denies Discord
George O'Brien denies that he i
had any salary difficulties with
O'Brien's denial followed a Ho|!
wood dispatch stating that he
left for Europe following a disagrit
nient. O'Brien sails this week %
Berlin to visit F. W. Murnau, dirjl
tor of "Sunrise."
Constance Talmadge Sails
Constan.ce Talmadge sailed 1
Paris last night on the Olympic.
HAL ROACH
'WITH LOVE
and HISSES
WITH
cSTAN LAUREL
JAMES FINLAYSON ,
There is a 'Cornerblock' cut furnish
FREE for all Pathecomedies at y(
Exchange.
If You Are in the ^"^^
Market for Any Kind of
MOTION PICTURE
APPARATUS
CONSULT USAND SAVE
HONEY
SEND lOR OUR PRICE LIST
lOIUOCItiHBy;
▼▼no West 32"- St.. New york.N.y."
PhoiM Paona. m9
Amotion Picture Department
U. S. and Canada Ageota for Dahrk
AMERICAN AND FOREIGhf OISTRIBUTO
OF qUALITY MOTION PICTURES
ARTLEE,
PICTURES
ARTHUR A. LEE PRES
701 SEVENTH t»fB. MEWVOnK .BRyANTC3
QUALITY PRINTS
Titles an^ Negative Ceveloping
Release Printing
U. S. Film Laboratories, Inc.
Hudson Heights, N. J.
Palisadea 3§78
THE
' ^^nday, August 1, 1927
-cBian
DAILV
ine Montreal Houses Anti-American Views
Forced to Close Hxpressed in France
Montreal — Niiii' tluaurs liavc been
' f^ced to close pennaiientlN- because
y\ their failure to comply with
iJilding law re(|uireiiunts, the build-
ij: commission has announced.
Final report of J. K. Carniel, chief
■ ct' buildiiiK inspector, showetl that
41 out of the 59 local theaters had
bfn officially passed and that the rc-
iijinder. seven have yet to make al-
ttfitions to conform to regulations,
lie other nine had been closed alto-
Kiher, these being the .\rcade, Al-
h.nbra, Boulevardoscope, t'asino.
(^>he. Ideal. King Edward. Ouime-
))e and Canadian-Francais.
ose which must make alterations
0 they can receive licenses iii-
; Capitol. Loew's, Palace, Rialto.
; .\[nument National, St. Denis and
V'ional Francais. Some of these
';e city's largest houses,
■iding the investigation, granting
. ic license renewals for 1027-28
M.i been held up but it was pointed
!oJ that nine local managers had al-
riily taken out licenses, which were
'riji-wable April 30. The commission
.11 Pted a resolution re(|iiiring all the-
at proprietors to obtain licenses,
hvli the exception of those for the-
[ars ordered closed and those where
rations are still necessary. .'\
■ornud guard will be required in
luring all performances in
13 Birmingham Projects
irmingham — Work on the Ala-
!):pa, Publix house, continues at a
raid pace, as does construction on
tH new Pantages. Work is also
hog rushed on Henry Hury's new
thter foi* negroes.
psenbaum Starting House Soon
• irniinghani — Louis Ro?eiibauin. of
M-icie Shoals Elnterprises, announces
construction on his new Shef-
will begin in the next two
Withs.
a,
BdKeport, Neb., Opening Sept. 15
'•ridgeport. Neb. - — Sallows &
Hghes' new theater will open Sept.
l.'.and when complete will seat 600
ail cost $30,000.
Kent Opposite Sally O'Neil
nlver City — Larry Kent has been
'1 bv M-G-M to play opposite
O'Neil in "Lovelorn" which
J«(n P. McCarthy is directing.
I I
Ifluipment Merger
I Under Court Fire
(CoBfiniifrf jrom Page 1)
■<; and B. and K. plan to interest
thnselves financially.
Leroy ^[. Fulton is the complain-
ai*. His action involves all of these
(■('ipanies and. in addition. Carl H.
F'ton, president and .\lbert G. Jar-
iijio. vice president of the E. E.
F;ton Co. The plaintif? asks for an
awunting and a court order which
wbld restrain a transfer of stock
in:he Fulton Co. to the theater cir-
cns mentioned previously. The
plintiflF alleges a conspiracy to de-
frjid him of 80 shares of stock.
(,( I'dfiiiKfrf from /'iii/r n
they always represent I'rance in an
unpleasant and ridiculous light: (3)
because the .American concerns have
made promises which they have not
kept; (4) because .Vmerican culture
is not fit to dominate the world, and
the suppression of I'rench culture
would l)e a backward step; and (5)
because the big .'Xmerican companies
have crushetl i>ut of existence the in-
de|)endent producer and sincere ar-
tists.
Herger made drastic proposals in
his rei>l\-. He suggested an immed-
iate (|uota, the suppression of the
film renter, the creation of a film
bank, ;ind the setting aside of a per-
centage of exhibitors' receipts for
the profit of each producer.
Frednian Discusses France
and the Proposed Quota
London — Ernest W. I-"rcdman. edi-
torially in "The Daily Film Renter",
states: "It is a strange ct)incidcnce
that French exhibitors appear to
share, with their English confreres,
a dislike of any movement to impose
on them a (juota of national films.
"The reason given for their opposi-
tion is, also, very much the same
as that heard on this side of the
Channel. In a word, a large num-
ber of pictures made in France are
described as 'not good enough' for
French kinemas. Each group of ex-
hibitors protests its strong desire to
assist any patriotic film enterprise,
but it must be 'business first;' and,
to judge by the summary of the
situation sent by our Paris corres-
pondent, the average French film is
too apt to be condemned at the bar
of public opinion. This is exactly
what many exhibitors here have said
of our own national product. There
are distinct signs, however, that with
the rapid improvement in British
pictures a different tale is now being
told. \\'e feel compelled to the opin-
ion that the time has now arrived
when it will be not oiily a 'patriotic'
act, but good business to show the
films produced in British studios."
Theater Wins Over Fire Marshal
Camden. \. J. — The Brooklawn.
New Broadway and New Jersey Rd..
won a tilt with the fire marshal when
despite protests of the latter, the
council gave the theater permit to
reopen declaring proper safeguards
against fire have been provided.
Operator Burned in B'ast
Ravenna. O. — Ollie Schoonover,
operator, suffered severe burns and
was blown from the booth of the
Ravenna theater when a film ex-
ploded.
Shanley Managing at Butler
Butte — Thomas Shanley, has suc-
ceeded Charles P. Scates as manager
of the Rialto. The latter has been
transferre<l to Bellingham, Wash.
Saxe Reported in New
Dickers for 1 look- Up
(Cont'xHUCil jrom I'mjc \)
hitch in closing the F. & R.-Saxc
deal, which became public after it
had been generally believetl the deal
was practically set, lends strength to
the report of a possible .'^axe and
L'liiversal hook-ui).
Saxe and L'niversal are waging a
lively acquisition campaign through-
out this territory. \ proposed tie-up
would eliminate this situation, which
is emphasized here in Milwaukee
where the circuits are at gri|)s in
both downtown and suburban fields.
Saxe occupies a strong position in
the first run field, with Universal
liractically the only opposition. With
its one downtown house, the Alham-
bra, Universal is making a bid for
first honors downtown against the
larger and new^er Wisconsin, ace
house of the several in the loop op-
erated by Saxe. In the outskirts.
Universal has more houses. The
suburbs, in fact, are proving stiff
comi)etition for the downtown dis-
trict, through strong programs.
L'niversal is building at Racine,
Kenosha and Sheboygan, and is un-
derstood to be planning other houses
most of which will be in direct op-
position to Saxe.
Saxe some time ago was dickering
with Publix, which had practically
closed for a 25 per cent interest in
the chain. Under the deal, Publix
was to step in and operate the Mil-
waiiki-e luMises, while Saxe would rt-
tain control out-of-town. This deal.
hoNMver, also fieveloped a last min-
ute hitch and dcliber.ilions since have
been dropped.
Third factor in the situation
throughout the state is h"-schcr's
Paramonnl Theaters, .which has an-
nounced a building program for
principal cities of the slate, a ma-
jority of which would line up against
Saxe. The two firms have waged
a si)irited opposition in overseated
Fond dn Lac. Saxe is building
against Fischer at Madison, while
{•"ischer is entering Oshkosh.
"Health Newsreel" Started
Hollywood — Dr. S. M. .Marcus has
completed the first series of "health
nevvsreels." It is the plan to film
important health discoveries and
health topics.
Bearden, Ark. Theater Sold
Camden, Ark. — V. E. Jackson has
purchased the Grand at Bearden.
F. B. O. May Sell Studio
and Develop New Plant
(Continued from Page 1)
looking at prospective sites near Stu-
dio City and Van Nuys, with the pur-
pose of making a deal for 40 acres,
has given the report credence. Sale
to Paramount would give the latter
organization additional room which
it needs. The realty value of the F.
B. O. plant is high.
The Biggest
Box-Ojfice Bet
Available for Immediate
BOOKING NOW!
FOQ lym pmi /vm/^ DfioPfEu — twe ma of vanitv
Mrs. HFH ^
W/VLLACE f^ SATIN
REID ^^C WOMAN
m SfASONS PHOTODRAMATIC SENSATION c^./TGORGiJUS PAGEANT OP FASiilON.
See Your Nearest
if GOTHAM DISTRIBUTOR
LUMAS FILM CORPORATION
1650 BROADWAY N. Y. CITY
Foreign Rights, British & Continental Trading Co., Inc.
J. C. Barnstyn, Pres., 1540 Broadway, X. Y. City
4
fȣNS l^ '^
^'^
M^Jiat^ S
?
easoihji
Your season, for assured and sustained profits through playing —
Fox Profit Pictures.
There's been a lot of hullabaloo: you've heard from the Big Noise
and the Big Cheese and the Big Bluff (and the So On). Now at-
tend on the one sweet strain that really counts — Big Profits,
profits made possible by thorough, business-like preparation! You can
discount the rest — what you seek is profits !
Are you set?
Opening date August 14th — for sustained schedule of money-making
attractions that constitute the Fox Profit Pictures for 1927-1928.
It is no gamble.
A little clear vision will show you why there are assured profits ahead.
Take the three FOX has named for August — one is an outstand-
ing achievement in picture production proclaimed by leading critics
"the world's greatest motion picture"; another brings George O'Brien
and Virginia Valli to the screen in a pulsating red-blooded romance;
the third is a cracking, well-acted melodrama, starring Blanche Sweet,
a strong favorite with the public.
All have been proven in pre-releases.
You have only to play them — and profit!
FOX
PROFIT
PICTURES
^H E^
44
PAID TO LOVE '
With GEORGE O'BRIEN and VIRGINIA VALLI
Says the New York American^ reviewing this Howard Hawks Production
at its pre-release at the Roxy Theatre: "Paid to Love is full of the stuff
women love to see on the screen and, therefore, will undoubtedly hit the
bull's-eye at the box-office."
BLANCHE SWEET in "SINGED"
Every New York newspaper commented on the popularity and strength
of this star, in reviewing the pre-release at the Roxy of this J. G. Wray
Production. "Miss Sweet holds on" concludes the Times.
44
WHAT PRICE GLORY"
With VICTOR McLAGLEN, EDMUND LOWE, DOLORES DEL RIO
There is no need to quote anyone on this Raoul Walsh masterpiece.
If you are a showman you know all about it. If you are not a showman
you are not playing it! Just — by common consent of critics on both
sides of the Atlantic — "the world's greatest motion picture!" That's all.
Speaking of profits — your season opens in two weeks!
FOR
MONTH
O F
AUGUST
THE
-c&mk
DAILV
Monday, August l.'j^
Louisville Service Split;
Paramount Closes 'Change
(.Continued from Page 1)
the office has closed, ParaiiunuU holds
an eight years' lease on the space.
When Abe H. Kaufniann, former
manager, resigned to join the new-
Rig Feature Rights exciiangc in In-
dianapolis, there was no indication of
the impending shutdown. However,
Kramer was asked to stay over an
extra week in order to wind up ex-
change business. The decision came
as a distinct surprise to employees.
Ottawa Showman in Mayoralty Race
Ottawa — P. J. Nolan, owner of the
Rex and Columbia and a former al-
derman, is preparing to enter the
mayoralty race for 1928. He ran for
mayor last December but was nosed
out by the incumbent who was re-
elected for the third time. Inciden-
tally, Nolan has closed the Rex for
alterations and enlargement.
Heat Wallops Alabama
Birmingham — Conditions in north-
ern Alabama are about as usual, save
for the terrific heat, which plays havoc
with the box-office. There is con-
siderable cotton, for which the far-
mers are hopeful of getting good
prices. Other crops arc not so good.
Wisconsin House Reopens
Wisconsin Rapids, Wis. — The
Ideal, closed for several weeks while
undergoing renovation, has again
been opened. The interior has been
redecorated and a new screen and
stage set added.
Henry Buys Exira Palace
Exira, la. — LeRoi Henry has pur-
chased the Palace from C. O. Lacey.
Star Under New Management
Shannon City, la. — DeFord &
Henry are operating the Star.
A Review of Reviews
By LILIAN W. BRENNAN
Easily the best of the week was "Twelve
Miles Out," the M-G-M offering featuring
John Gilbert. A lot of the local newspaper
critics took a fall out of this as a cheap ve-
hicle for such a worthy star, but the fact re-
mains that at the Capitol the women went
into quite audible ecstacies, and liked their
screen hero in his swashbuckling role. Fox
kicked in with "Paid to Love," once more
proving that William Powell is so good that
he can make a light and flimsy story worth
anybody's admission. George O'Brien, the
featured player, proved third on the list for
Virginia Valli ran a close second to Powell.
Richard Dix was starred by Paramount in
"Man Power." They pulled the old bursting
dam stuff on top of a weak story, and even
IJix couldn't do much against that handicap.
P. D. C. had "The Rejuvenation of Aunt
Mary," a farce comedy with May Robson in
the name part, and in spite of a rambling
and impossible .story it clicked with a lot of
laughs And when the crowded Hippodrome
echoes with giggles, it must have something.
Pathe breezed in with a crackerjack west-
ern, "The Phantom Buster," starring Buddy
Roosevelt. If you don't believe they are still
able to work novelty twists into the old west-
ern standby, look this over and change your
mind. The saddest contribution for some
time back was I'fa's offering of Emit Jan-
nings in 'Tartuffc, the Hypocrite." It may
be (jne of those "arty" pictures from the Ber-
lin point of view, but its too morbid, heavy
and outdated to arouse any cheers over here,
c\'en among Jainiings' enthusiasts.
Newspaper Opinions
"Man Power"
Paramount
Paramount Theater
AMERICAN—* ♦ * Richard Dix gives a
nice, natural performance as the American
youth whose attributes are love of adventure,
honesty and manliness ♦ * ♦
* Though typical
also typical Rich-
DAIEY MIRROR-
cinenia "Man Power'
ard Dix. » • ♦
DAILY NEW.S— * * ♦ Wifhout Dix "Man
Power'' would lie a .second-rate production
that would never reach Broadway. * * *
EVENING JOURNAL—* * ♦ "Man
Power" is just one of those things. * * •
EVENING WORLD— • • * the main re-
action it leaves in its wake is sympathy for
poor Richard, for apparently he still is hav-
ing terrible stories assigned to him. ♦ * •
HERALD-TRIBUNE—* » » Clarence
Badger has done something nobody else has
been able to do. He has made Mary Brian
act. * * *
•SUN- * » * a fruitless and old fashioned
tnelodrama wherein the old standby, a burst-
ing dam, is the climax.
TELEGRAM—* * * As dam .stories go
"Man Power" is standard stufT, and has the
benefit of skilled photography and several
amusing comedy situations. * * *
TELEGRAPH—* * * The blue-prints have
been followed without the slightest deviation.
And the result is one more rotten story for
Richard Dix. ♦ ♦ ♦
TIMES — * * * The work is painstakingly
uid elaborately done, creating quite a de-
lightful mock illusion. * ♦ ♦
WORLD — * * * An interesting feature in
the film's presentation is the way popular
jazz numbers are used to bolster up the pain-
fully weak and static love scenes. ♦ » »
"Paid to Love"
Fox
Ro«y
DAILY MIRROR—* * * "Paid to Love"
is mildly funny in spots. * * *
DAILY NEWS—* * * In this opinion, it is
a gem of comedy, with a wealth of tom-
foolery of the most tittery kind. * ♦ ♦
EVENING JOURNAL— * » * Besides
William Powell's acting, the best part of
the film is a gorgeous burlesque on Apache
dens, ♦ • »
EVENING WORLD—* * * is one of
those pictures that contains enough excel-
lent acting and lovely photography to put it
down as well worth seeing. » ♦ •
GRAPHIC—* * ♦ It was all very foolish
and quite impossible, but entertaining and
amusing, with Mr O'Brien making love most
earnestly and convincingly. * * *
HERALD-TRIBUNE—* * * a prepos-
terous but amusing picture of love in the
Balkans, not entirely a new idea, however.
» * #
POST — * * * the film is especially backed
up in the latter portion by the presence of
W illiam Powell, who is always .so good that
he makes even the silliest picture .seem al-
most plausible. • * *
SUN --* ♦ * agreeably light and humor-
ous comedy of court life in the Balkan-i, and
In vfve'-'l (idds the cb'verest comedy to en-
ter the Roxy to date. * • *
TELEGRAM—* * » This film is the first
indication of the rare gift of merry satire
possessed by Director Howard Hawks. • ♦ ♦
TELEGRAPH—* * * Pretty hackneyed
story, but it makes an entertaining and amus-
ing photoplay. * ♦ »
\yORLD — * * * There is not much sense
to it, but Mr. Powell's playing is splendid.
"Twelve Miles Out"
M-G-M
Capitol
'AMERICAN -• • » boasts one of the
most hectic fights that has ever been filmed,
plenty of action an<I more than a dash of
romance. * * *
DAILY MIRROR—* * » Gilbert and es-
pecially Torrence are a droll pair in most
of the scenes, thus making a very funny
piece out of a film that ends with the hero
dying. * * *
DAILY NEWS—* ♦ * Certainly you'll
find much to your enjoyment in this movie
EVENING JOURNAI^* * * in its screen
translation the story was taken so far that
It IS doubtful whether the author himself
will recognize it. * * *
EVENING WORLD— John Gilbert again
lays aside his dashing drawing room man-
ner this week to battle his way gayjy
through the role of a be-whiskered roust-
about.
HERALD-TRIBUNE—* * * We fancy
that the producers must have paid enough
for the screen rights to the play and it
seems such a waste of money not to have
used any of it. * * *
POST — * * * presents an endless succes-
sion of bickerings and cuiifings and pattings-
on-the-back and punchings-in-the-stomach on
the part of a daring rum-runner and an
equally daring hijacker. * * ♦
SUN — * * * its story, a sort of a Broad-
way model of Sabatini, at least moves and
gets along, and the acting, photography and
direction are clever. * * *
TELEGRAM—* * * We have seen better
pictures than "Twelve Miles Out," but, on
the other hand, there have been many worse
— with no squawks from the star. * • •
TELEGRAPH—* * • is quite easily the
best picture of the week, and is a sure bet
for popularity with the public. » ♦ *
TIMES — * * * Many people will probably
hate the picture, horrified. Others, thrilled,
will love it. It's not pretty, that's true. But
it's not pap. That's great. ♦ ♦ ♦
WORLD — * * * LTnimportant and gener-
ally aimless comedy appears quite the let-
down for a young man of John Gilbert's
rating as a star player. ♦ * *
The Broadway Parade
DUNCAN SIlSTERS' first for United Artists, "Topsy and Eva," opens Aug. 7
at the Rivoli, succeeding "Camille," which closes on the sixth. "Wings" has
its Criterion premiere next week, opening Aug. 8, while "The Patent Leather
Kid" goes into the Globe Aug. 15.
Pictur« Distributor Theater Opening Date
■'The Big Parade" M-G-M
"The King of Kings"... P.D.C.
"Seventh Heaven" Fox ...
"Old San Francisco" Warners
"The Way of All Flesh". . Paramount
, . . . Astor Nov. 19,
Gaiety Apr. 19,
. . . Harris ....•• May 25
. . . Warners June 2 1
Rialto June 24
1925
1927
Camille" First National Globe April 21
Rivoli July 9
Danish Film Houses
Pay Half of Ties
Washington Bureau of THE FILM I'l;
Washington — Fifty per cent i|j
amusement taxes collected b ht
Danish treasury were paid by p ri
theaters during 1924-25, the S
Dept. of Commerce is informed
During the period menliotii
total of 8,500,000 crowns (croi is
ec|uivalcnt to $0,257) was pair" lo
the treasury, compared to 7,6( i
crowns during the previous al
year, an increase of nearly 1, ir
cent. This increase resulted in ^ :■
er returns from film houses, \ h
paid 25 per cent more in taxes n
during the previous year. All
theaters and amusement places s
ed lower tax payments.
J. M. Franklin Books Fight Fi
Ottawa — J. M. Franklin, mart
of B. F. Keith's, traveled dow i
New York and grabbed off the
tawa booking of the Denipsey-Sl
ey fight pictures. He held the re t
until the World's Poultry Con^
was under way in Ottawa \i
thousands of delegates from 40
ferent countries had a chance tc
the films. Manager J. M. Frai
also arranged a private screening'
the Prince of Wales, Prince Gei
and Premier Stanley Baldwin
Great Britain, who were visitors
ing Canada's diamond jubilee
the poultry congress.
Houck with "U" at Kenosh;
Kenosha, Wis. — J. William He
manager of the State, Racine, is i
ager of the new theater being ere
in this city by the Kenosha Tli(
Co., subsidiary of the Milwa
Theater Circuit, affiliated with
versal.
The new theater, known as
Kenosha, opens Sept. 1. It h;
capacity of 2,200.
Wis. Columbia Firm Formet
Milwaukee — Columbia Pict
Corp. 719 Wells St., has been
corpo'rated for $25,000. Max M
ner, Harry Levitas, and A. F. J
phy.
Have your FILW
DAILY sent tc
you on your va'
cation. We will
gladly change
your address.
. ''I
__ !
THE
iiiiy, August 1, 1927
■cSimi
DAILV
yj, nPS V<»OCH Mt*H POOABS fOC StJQWMCN
"he Fourth Commandment"
(Universal)
..ill member of the .statf visited ;i
■•■nX hotel and asked the hotel
• the use ot the Hil)ie whicl
nil the desks because the>
1^1 to Inid out what "The Fourtl
.■ .iiidnieiit" was. The hotel
ccted where there was
.. .. the lobby and w lu-ii askii^
jrks lor the Bible, they wouU
. tiipjr voices loud enough s<
uld hear, too — F. E. Whit
lijierial, Charlotte, N. C.
\U
"Man Power"
(Paramount)
a boy to put on girl's clothes
1 a Fordson tractor, holding
: over 'her' head. This dupli-
scene in the picture. The
icncy furnished a man to
. tractor and the only cost
Uieater was the man's salary
e expense of the gasoline con-
— J. L. Cartwright, Rialto,
, Ga.
"The Notorious Lady"
(First National)
^ were placed in mail boxes
^ in a prominent residential
, the outside cover reading,
arning to Housewives." A
\\i was placed on the folder
It in place; then when the
as released by taking the
the folder would open and
ving would appear, "Watch
uisband — 'The Notorious
Coming to Town." — W. F.
liialto, Chattanooga, Tenn.
"Stark Love"
(Paramount)
^C'red a window in one of the
dure stores which displayed all
ts.*)f fishing rods, guns, etc., to-
h^ with stills from the picture
1 -t cards announcing the show-
. pne of the cards in the store
idV was worded. "Wouldn't the
lunting in 'Stark Love' have
re interesting with our out-
jr aport equipment?" — E. R.
t?ei, Tivoli, Chattanooga, Tenn.
Meveland Forces Merged
l.eland — The Pathe-P. D. C.
nLiation has resulted in the fol-
■ ir appointments: J. E. Beck,
m* P. D. C. manager, is sales
nter for the Pathe-De Mille pro-
:tiis. Oscar Ruby, Pathe ex-
ini; manager, is sales manager of
irt^ubjects. Robert Cotton. P. D.
dijsion manager, is division man-
:r iith jurisdiction over Cleveland,
trJk and Buflfalo. Dan Cowhig
Ifthe office manager having
ir^ of all physical distribution.
st^Dowdell of P. D. C. is Pathe
id Doker. "Hank" Simmons, who
i I'en in charge of P. D. C. ex-
itaon, is retained as Pathe ex-
ile) The local P. D. C. exchange
:lc-d, with activity transferred to
F:he exchange in the Film Ex-
ng Bldg.
PUIL
JW.
\)K\X
SEZ/
"The boys finally
are wised up to the
fact that they can't
kid exhibitors into
be n'^ party to any
tiick side a»jrec-
mcnts. Real thow-
men certainly have
no yen to be classed
with bicyclers and
thieves and insist
that any contract
that gets their John
Hancock must be
c"ean."
Remaking "In Old Kentucky"
Culver City — A. P. Younger has
comi)lete(l the scenario and continu-
itv of "In Old Kentucky" which
John M. Stahl will direct for M-G-M.
Much of this will be lilmed in the
blue grass region of Kentucky.
On Broadway
Astor " riie li\g I'arade"
Broadway — "The llloud Ship"
Cameo- — " I*assii>n**
Capitol — "Twelve Miles Out"
Gaiety — "The Kin^ of Kings"
Hippodrome — ^"Judgmcnt of the Hills"
Harris — "Seventh Heaven"
Loew's New York — Today, "The Tender
Hour" ; Tuesday, "The Cruel Truth" .nnd
"\alU-y of Hi-ll": Wednesday, "I'ast and
Furiouo"; Thursday, "Married .Mive" ;
Friday. "Kicli .Men's .Sons" and
-Xnitrrican" ; Saturday, "Nevada" ;
"C\>llcen".
Mark Strand — "Lonesome Ladies"
Paramount — "Manpower"
Rialto- 'The Way of All Flesh"
Rivoli- "Camille"
Roxy — -"Painting the Town"
Warners — "Old San Francisco"
Brooklyn Mark Strand — "Manpower"
Fifty-Fifth St. Cinema — "The Power of
Darkness".
■ Royal
Sunday,
Syndicate Buys at S. Milwaukee
South Milwaukee, Wis. — Ed J. and
Wilfred Wagner have leased the
Garden for ten years to a syndicate
which is operating a number of the-
aters in Wisconsin, but whose name
has been withheld. Under the new
management the theater will be en-
larged to 1,000 capacity.
Strike Ends at Met.,
Atlanta; Policy Restored
Atlanta — Restoration of the house
to its former policy, has ended strike
of musicians at tlie Metropolitan, and
the house again is presenting "union
music."
The walkout was occasioned by
tlie management's effort to reduce
the si/.e of the orchestra for the sum-
mer. Managing Director Sig Samuels
and Manager John Crovo in asking
for the reduction stood on that clause
of the Metropolitan's contract which
provided that "any change in the pol-
icy of the house would render the
contract null and void."
They cited installation of Vita-
phone as a change of policy. The
musicians declined to recognize their
claim, whereupon, the orchestra
walked out, non-union musicians —
not an orchestra, but two organists
— came in. Then came the walkout
of stage hands and operators. Non-
union labor supplanted them. Vita-
phone continued until July 16. The
Metropolitan had dropped to the
smallest grosses in its history.
The Only Daily NeMrspaper
Operating in the Kinematograph Industry in
Great Britain
The
Daily Film Renter
and
Moving Picture Ne^vs
Published by ERNEST W. FREDMAN
FOREIGN BUYERS
A LLthemost reliable news
'^^ of the British Film
Market appears daily in
Britain^s leading Trade
Paper.
CEND $15 now for one
yearns subscription,
to the Publisher.
58 Great Marlborough St., London, W. L, England
aSAiii^amiamm
GOOD LUCK!
PARAMOUNT
NEWS
KINOGRAMS
WELCOMES YOU
INTO THE FIELD
if^HEWSPAPER
/FILMDOM
ALL THE NEWS
ALL THE TIME
-! XLI No. 27
Tuesday, August 2, 1927
Price 5 Cents
First Aids
/HERE arc the exploiteers
i)f yesteryear? Time was
li when every distributor in
ew.k. ))usiness had a crew
Dcing out of exchanges. E.x-
bors did not have to depend
I he stutT written in New
to help them over the
ua spots with some of the
tf. sisters. The boys were
ei" to help.
so today. When you talk
exploitation, or real first
1 lo the showmen, and ef-
rt made by the distributor to
customer where it counts
tie box-office — you sud-
realize how pitifully lit-
l)eing done.
A 5 to 1 Ratio
me shining exception is M-
rhere's a go-getting bunch.
rce composed of twelve men
^>n tlie job all year 'round.
e; seasonal about the scheme.
exploiteers are kept forever
y Billy Ferguson who cracks
lil).
■ again, it is the results that
Having watched exhibitor
> to practical box-ofifice aids,
'. the conclusion that M-G-M
IS the e.xploitation ladder.
it-O-Grams, the daily forum
showmen's ideas are ex-
;. receive five M-G-M cam-
to on' of any other distrib-
i'.y its ,vj. sistent plugging to
cceipts for theater owners,
■ pany is worming its way fur-
ito the kindly graces of the
i or. In place of talk, the ex-
t< gets actual service. That's
i; at him where he lives. Any
irsuing this kind of sales pol-
- t possibly go wrong.
A Definition
the value of exploitation
the stage, ponder over this
tinition of showmanship. The
culled from the F. and R.
^Ty Close-up".
Slwmanship is doing the un-
usil and telling the world
atut it.
^0, might check it mentally.
-tte than that cut it out and keep
whe you can see it at all times,
s adarned good formula.
K ANN
SEPT[MBER M[[T NEXT
ROUND INIJ.S. ACTION
Court Appeal Looked for
When Trade Commission
Reconvenes
IVashington Bureau of THE FILM DAILY
Washington — While proijc of th^'
Dept. of Justice into affairs of the
motion picture industry is being con-
tinued, next active round in the gt)v-
ernmcnt's campaign against trade
practices employed by various com-
panies probably awaits reconvening
of the Federal Trade Commission.
The commission on Saturday ad-
journed for the summer. After
working at top speed by holding
daily sessions, the commission was
able to clean up considerable of the
casts on the calendar, and to com-
plete its decision in the Paramount
case.
The commission's decision, handed
down July 9, now constitutes a rul-
ing, which will be unenforceable un-
til court action is taken. That phase
(Continued on Page S)
Blue Sunday Latest Ala.
Bill Hitting Industry
Montgomery, Ala. — With a record
for passing more freak legislation
than ever marked any one session,
and with the film footage tax bill
already pending, the legislature now
is considering a Sunday closing meas-
ure.
The bill would prohibit any form
of Sunday amusement where admis-
sion is charged. Primarily it strikes
at baseball and picture theaters, but
inasmuch as only two towns in Ala-
bama have Sunday picture shows —
Montgomery and Mobile — the pro-
posed measure seems to be designed
directly for those towns.
The film footage tax bill is now in
committee, and has been for some
{Continued on Faqe 6)
Text of Agreement
In Economy Plan
Complete text of the pact en-
tered upon by various produc-
tion elements in order to bring
about a greater measure of
economy in the making of pic-
tures will be found on page S.
Ten Houses Yearly Average
Planned in Wesco Expansion
Jibes Banned
Hollywood — Profanity, ridi-
cule of the clergy and jibes at
prohibition in films are taboo
as is improper billboard adver-
tising under a pledge made by
members of the Association of
M. P. Producers, adopted June
8 but just made public by Fred
W. Beetson, secretary.
BRITISH OPPOSE BAN
ON FOREIGN TALENT
London — Spirited opposition to at-
tempt to prevent manufacturers of
British films from employing for-
eign producers to aid in training the
British in production, may be expect-
ed when Parliament resumes its ses-
sion in the Fall.
Action of the committee in barring
the employment of foreign producers
to make British films aroused a
storm of protest, and a feeling of
(Continued on fage 5)
Big Strides Being Made
by Franklin Regime,
Wilson Declares
With around 260 theaters in its
chain, embracing California, Wash-
ington. Oregon and Montana, Wesco,
through its two operating compa-
nies. West Coast Theaters and West
Coast Pacific Northwest Theaters,
will Ijuild about ten theaters yearly
in Pacific Seaboard states, under
plans understood to have been de-
termined upon by Harold B. Frank-
lin, president and general manager
of the circuit.
That is the message brought back
to \ew York after a tour of the
Northwest by Frank R. Wilson
where he aided in consolidating in
the Wesco holdings houses of Pa-
cific Northwest Theaters, which he
controlled as president of the parent
company. North American Theaters.
Wilson is a director of Wesco, and
continues as president of North
American, which organization re-
mains intact under the pooling of
(Continued on Page 6)
"U" in Colony Sept. 6;
Riesenf eld Back Tomorrow
Plans for the opening Sept. 6 of
the Colony as a straight picture
house under Universal direction, are
being mapped by Hugo Riesenfeld,
managing director, who returns from
Europe tomorrow bringing with him
what he promises are novelty films.
The opening attraction is to be 'The
Cat and the Canary." John Wenger
and Claude Millard are art associates
on Riescnfeld's staff now being as-
sembled. Riesenfeld also is scoring
"Uncle Tom's Cabin," which has its
Broadway premiere in September.
Contract Voided by
Change of Story
Detroit — Radical change of the
story of "White Flannels," alleged to
have been made between the time
Vernon Locey of the Temple,
Howell. Mich., contracted for the
production and the playdate, relieved
him of obligation to play the picture,
the arbitration board here decided in
(Continued on Page 5)
Salt Lake Prices Lowest,
Rodney Pantages Says
Salt Lake City — Despite the "con-
stant increase" of admissions in var-
ious cities of the United States, local
prices remain at the same level and
are the lowest in the nation, Rodney
Pantages, general manager of the
western circuit of Pantages theaters,
declared on a visit here.
Outstanding pictures are often
shown in other cities of the country
for prices ranging from 90 cents ta
$2.50, he said, while the same pic-
tures are on exhibition in Salt Lake
for 50 cents. "The Big Parade" and
"What Price Glory", which are com-
ing soon to the Pantages, are ex-
amples of this price policy. He did
not explain the reason for the low
(Continued on Page 6)
Tiflfany Acquires Four
Jack London Stories
Hollywood — M. H. Hoffman, of
Tiffany, acquired for his company
four Jack London stories soon to be
put into production and released in
addition to the 20 pictures now in the
making for 1927-1928.
■■191
"^IX^.
DAILV
Tuesday, August 2, \-
Vol. XLI No. 27 Tuesday, August 2, 1927 Pru:e 5 Cents
lOHN W. ALICOATE
Publisher
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York, N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday,
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel : 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London, W. I. Paris
— La Cinematographic Francaise, 5, Rue
Saulnier.
Financial
Eastman Kodak led in price advance, win-
ning 3 54 points in an otherwise quiet film
market. Bonds enjoyed some trading.
Quotations
High
Low
Close
Sales
"Am. Seat. Vtc
47
*Am. Seat. Pfd
48
♦Balaban & Katz
63 54
*Bal. & Katz Vtc
73!4
Eastman Kodak ...172J4
167
170
5,600
*tFilm Inspection
iVf.
....
•First Nat'l Pfd
100^
....
Fox Film "A" 5854
5754
58
600
*tFox Theaters "A"
15
*tlntern'l Project
10
Loew's. Inc 52
si
5154
1,700
ttLoew's 6s 41ww.l02J|
102
10254
27
ttLoew's6s41 x-war. 98
9754
97H
5
♦M-G-M Pfd
2554
M. P Cap. Corp.. 9
854
9
400
Pathe Exchange . . 8
8
8
300
tPathe Exch. "A". 35
35
35
100
ttPathe Exch. 7s37 ....
100
....
Paramount F-P 96
93S/R
94}^
6,800
Paramount Pfd. ...IISJ^
115^
115/2
200
ttPara.Bway.S^sSl 99J4
9934
99 y4
1
**Roxy "A" .... 33
31
•*Roxy Units 37
34
....
**Roxy Common . . 9^4
8'/.
Skouras Bros 37
36
....
Stan. Co. of Amer. 67j4
67
6754
*tTrans-Lux Screen ....
454
tUniv. Pictures
30
Univ. Pict. Pfd... 101
loi
101
io
t Warner Bros ... 1754
17
1754
300
Warner Bros. "A" 26^
25K
and
26
Asked
1,200
*Last Prices Quoted *"Bid
(Over
the Counter)
tCurb Market ttBo
nd Market
2 is listed c
(NOTE: Balaban & Kat
m the
ChioBgo Board; Skouras
on the St.
Louis
Stock Exchange and Stanley in
Philadelphia.
Reichenbach Sails
Harry L. Reichenbach sailed for
Europe Sunday.
Leo Haag Injured
Paducah, Ky. — Leo V. Haag, of
the Strand Amusement Co., was se-
rious injured in an automobile acci-
dent.
Moving Cave City Theater
Cave City, Ky.— Mrs. M. D. Bul-
lock is moving her theater into a
larger building on Main St. and is
installing new seats and other im-
provements.
Five of 17 U. A. Films
Completed, Lichtman Says
Five of the 17 pictures on the 1927-
27 United Artists program are com-
pleted, five are in production and five
are to be placed in work during the
current month, Al Lichtman, general
manager of distribution stated yester-
day on his return from the Coast.
He gives it as his opinion, after
studying production in Hollywood,
that inevitably United Artists pro-
ducers' method of making each film
individually under sole supervision
of a single executive will be univer-
sally followed. Lichtman said it is
apparent that "no man can success-
fully supervise more than one pro-
duction at a time and produce money-
making pictures because big money
and much thought are lavished on
feature pictures now." As proof he
cited the increasing number of stars
in other producing companies who
have recently assumed supervision of
their own units.
Lichtman said that the East has
no real conception of the serious pur-
pose behind the Academy of M. P.
Arts and Science and its members'
genuine spirit of co-operation. He
said that words are not minced at its
frequent meetings and that the def-
inite decision not to reduce expenses
by cutting man-power and employes'
salaries but by making operative
economies of production through el-
imination of waste, was a direct out-
come of these meetings. All makers
of pictures have taken to new con-
centration on their jobs, as a further
aftermath of the economy measures,
he said.
F. & R. Move Against Invasion
Minneapolis — With a permit for an
800-seat theater at 3020 Hennepin
Ave., granted to William Berg,
Northwest Theaters (Finkelstein &
Ruben) plans to reconvert the Cal-
houn Terrace, nearby ballroom, into
a theater, seating 1,300. The move
may forestall erection of the house
by Berg, who would be "sand-
wiched" between the Calhoun Ter-
race and Lagoon.
Mathis Funeral Held
Following funeral services in New
York yesterday, the body of June
Mathis now is en route to Holly-
wood for burial.
Monrovia Studio Opens
Monrovia, Cal. — Victor Adamson
Prod, has opened its new studio here.
It has been named Studio Santa Fe.
The first production will be a west-
ern with Art Smith.
Proceeds Given to Flood Fund
Greenville, Miss.— Receipts of the
first four nights were donated by
Saengers to the local flood fund wh.en
the Saenger, closed since Aug. 21,
because of the flood, was reopened.
Film Acting Not Harmful
Paris — Refusing to cancel the con-
tract on the ground that acting in
the picture would be detrimental to
her morals, a Paris court has ordered
that Simone Genevois, 17, who is
playing in "The Marvelous Life of
Joan of Arc," be provided with a
chaperone.
Fox 26 Comedy Program
Started by Marshall
Hollywood — George E. Marshall,
supervisor of Fox comedies, has
started production on the 1927-28
comedy schedule and has mapped out
one of the biggest years for his unit.
The program calls for 26 pictures,
including ten Imperial comedies,
eight animal comedies and eight of
the Van Bibber series.
Zion Mj'ers will direct the eight
animal comedies; Orville Dull, the
Van Bibber pictures from Richard
Harding Davis' stories, with Tyler
Brooke featured; Gene Forde will di-
rect several with Sally Phipps and
Nick Stuart in the leading roles.
A new director, Robert Ray, has
been signed to direct the Imperial
comedies.
5 Theaters in Rio Grande
Valley Planned by Dent
Dallas — Dent Theaters, one of the
largest chain operators of the South,
is planning a five-house combination
circuit in the Rio Grande Valley at
an estimated cost of $500,000. Un-
der the plans, a $300,000 theater seat-
ing 2,500 will be built at Browns-
ville; a 1,600-seat house costing $125,-
000 at Harlingen, and a $75,000 pro-
ject at Edinburgh. The firm is build-
ing in Arcadia on Greenville Ave.,
which will give it first local repre-
sentation.
Mexican Import Concession
Washington Bureau of THE FILM DAILY
Washington — Importation of print-
ed motion picture films free of duty
through the northern and southern
frontiers of Mexico, provided they are
re-exported within three days is
granted under a decree effective July
28, says a cablegram received today
from Attache George Wythe at
Mexico City.
Sunday Shows Win at PauUina
Paullina, la. — By vote of 203 to
86 Sunday shows won in the referen-
dum here. W. A. Johanssen of the
Wonderland, was supported by the
local newspaper.
British Units for Fox
London — Development of produc-
tion units to make pictures based on
British stories with true British at-
mosphere, is planned at Hollywood
by Winfield R. Sheehan, the Fox
vice president who is here, states.
Farrell Coming East
Preview of "7th Heaven," in which
he is co-featured with Janet Gaynor,
is planned as part of a homecoming
celebration for Charles Farrell when
he comes east this week to visit his
parents at East Walpole, Mass.
Farrell's father has a string of Mas-
sachusetts theaters.
Weinsz with Columbia
Cleveland — Louis F. Weinsz, for
the past four years office manager of
the local First National exchange, is
now with Columbia exchange as as-
sistant manager. Herbert Ochs, in
charge of First National city sales,
has been appointed assistant man-
ager, under manager Gradwell Sears.
Equipment ISotes
Shear Heads Lee Lash Sale
Atlanta — Joe Shear, for the *
several months associated with
tional Theater Supply Co. in ch
of scenery, has resigned to retur
Lee Lash Studios. Under the
arrangement by which Shear ret
to Lee Lash Studios he becomes i
manager with supervision ovej
entire country.
I
New Louisville House \
Louisville — Plans for a theate
part of a new building covering a
city block at Bardstown Rd.
Eastern Parkway are announcec
George A. Sine, manager of
Strand and Fehr Kremer of
Kremer Co. The Fourth Av(
Amusement Co. has taken a 25
lease.
Rogersville House Open
Rogersville, Tenn. — Kenneth
Kenner has opened the Amuzu.
Nelson Named F.&R. Music Direi
Minneapolis — William Warv
Nelson, for six years conductor
the State, has been appointed i
sical director for the entire Northv
Theaters (Finkelstein & Ruben)
cuit.
There is a 'Cornerblock' cut fumi»l
FREE for all Pathecomedies at y<
Exchange.
The
Paramount - Famous - La^k
LONG ISLAND STUDIC
is Now Available for Ren
We will consider proposition (or leasing, ii
whole or in part.
Write, phone or call.
Theo. C.Young, Paramount Bldg
Chickering 7050
STOCK SHOTS
WANTED !
UNUSUAL SCENES OF SKUNG
AND SKI-JUMPING
ORIGINAL NEGATIVE
WAFILMS, INC.
BRTaDt 8181 130 W. 46 ST.. N.Y.C
- I
ill
►
\
The Outstanding
Road Show
HIT
of 1926 - 27!
/
►
BEAU
36 weeks in New York — 16
weeks in Boston — 15 weeks in
Philadelpliia — 20 weeks in Syd-
ney— 10 weeks in Los Angeles
-^9 weeks in Chicago — and
other long runs too numerous
to mention.
Herbert Brenon Production from
famous novel by P. C. Wren. With
RONALD COLMAN (by arrange-
merit tvith Samuel Goldwyn) Noah
Beery, Alice Joyce, Neil Hamilton,
Mary Brian, William Powell, Nor-
man Trevor, Ralph Forbes, Victor
McLaglan.
The Outstanding
Picture House
HIT
of 1927-28!
Standard-bearer, with "The Rough Riders," of the
greatest Hne-up of product ever offered to exhibitors
^A RA M O U N
The World's
Greatest
Melodrama !
Hard lives, quick deaths, un*
dying devotion in the heart of
the hot Sahara, with the colorful
French Foreign Legion as the ro-
mantic background*
mi ((/i
L«m
BEAU GEST
Just enough big successful road show engagements
to spread the fame of "Beau Geste" all over the
country, with the rich cream of profits waiting for
you. The cast, headed by Ronald Colman, is packed
with stars. The novel is still a best seller, sales
running into the hundred thousands. "Beau Geste"
has been advertised in Paramount national adver-
tising reaching 16,000,000 people weekly for al-
most a year. Everything is set and ready for the
box'office cleari'Up of the year! Book it now!
"".rUli"
I
t
/
/
y\iixunount Pictures
i\
i
i
lesday, August 2, 1927
THE
11
-Jggg^
DAILY
i^^ptember Meet Next
Round in U.S. Action
(Continued from Page 1)
situ.itiou will be gone into
the commission resumes its
Aigs in September. At that
the 60 clay period given Para-
iint in which to report to the
imission what action the company
^aking to comply with its edict
inst block booking and theater ac-
ition will have expired. As Para-
unt has announced formally that
change in sales policies is con-
plated, at the present time, court
on by the commission is anti-
ted after the summer recess,
[eanwhile, efforts are going for-
d for a congressional probe of the
stry. Opposition of administra-
leaders is expected to sidetrack
lecial session of Congress, but it
;garded as almost certain that de-
id for legislation against the in-
ry will be pressed at the regular
ion in December.
jveland Zoning Plan
Now Up to Hays Office
eveland — The Cleveland zoning
is now in the hands of the
S organization in New York for
ication. The Cleveland exhibi-
unit and Film Board have accept-
he plan as finally submitted by
joint committee which has been
king on it for the past three
ths.
itract Voided by
Change of Story
(Continued from Page 1)
[lowing claim of Warners against
exhibitor. The exchange was
jred to pay Locey the slight ex-
|.e incurred in defending the ac-
another decision, William A.
rion. Regent, Detroit, was order-
o pay Universal damages for
tching a print. The award fol-
1(1
d screening of the print.
Haines and Sedgwick Here
lliam Haines, M-G-M star, and
ctor Edward Sedgwick, have ar-
1 in New York enroute to West
to film exteriors for "West
Pi it."
\'
Bi
ti
ni
first Division Canadian Deal
rst Division Distributors has
d with Cran field & Clarke for
C; idian distribution of the com-
Krellberg Returning East
Dllywood — Sherman S. Krellberg,
Lrelbar Pictures, will return to
York about August 10. Bud
ky, who is in charge of produc-
has completed arrangements for
season.
|ia
^s 18 pictures.
Columbia's Meets on Coast
>llywood — Columbia's Coast ex-
ch 'ges were officially launched this
: when the company held its first
meeting at the studio. John C.
and, who is in charge of Seattle,
'and, San Francisco, Los An-
and Butte, presided.
Text of Studio Economy Pact
Los Angeles — FoUawhig is the text of the agreement made between
producers and studio ivorkers to effect needed economy in production, thus
making unnecessary the general salary reductions:
TKCIl.MCIANS pledge its members to
the following:
1. To bend every effort to create the finest
possible production commensurate with pre-
determined cost.
2. To cooperate to the fullest extent with
the other branches of the industry to effect
a maximum of production economy without
endangering the entertainment value of the
product.
3. To build, devise or create nothing that
does not have direct production value.
4. That we will in every measure do all
within our power to foster and advance the
Institute of Research and do all in our
power to unify production.
WRITERS pledge members to the follow-
ing:
1. To complete treatments and scripts with-
in a reasonable length of time, and with due
regard to schedules.
2. To develop treatments and write scripts
within the limits of length determined by
the requirements of the producers.
ACTORS pledge members to the following:
1. To refrain from any display of that
unreasonable of unnecessary type of tempera-
ment that makes only for delay, expense and
discomfort of all concerned.
2. To cooperate with producers and direc-
tors at all times by prompt and willing re-
sponse to all calls.
3. To realize to the fullest extent the re-
sponsibility of their position, both in the
industry and before the public.
DIRECTORS pledge members to the fol-
lowing:
1. To cooperate to the fullest possible ex-
tent with producers and writers in preparation
of stories scheduled for production and to
refrain from taking an arbitrary stand on
matters pertaining to stories.
'2. To cooperate to the fullest extent with
producers, writers and technicians on the
careful planning of each production to the
end that the highest possible type of enter-
tainment may be provided at a cost commen-
surate with box office returns.
3 To refrain to as great an extent as is
consistent with the best quality from photo-
graphing scenes for which there can be no
practical use or need.
4. To refrain from photographing the same
.scene an unnecessary number of times, and
from an unnecessary number of angles and
distances.
5. That the directors recognize the pro-
ducers' problem as their own problem and
approach that problem in a sympathetic man-
ner.
PRODUCERS pledge members to the fol-
lowing:
1. To promote and support an Institute of
Research for the following expressed pur-
poses :
A — To experiment with and perfect every
conceivable appliance, device or method tend-
ing toward artistic or scientific improvement
in the production and manufacture of motion
pictures.
B — To maintain a large research library for
the benefit of all meml«rs of the Academy,
thereby facilitating artistic and scientific in-
quiry of every sort and thereby permitting
the elimination of costly individual research
libraries formerly maintained by the various
studios.
C — In every other way possible to have
available at all times scientific and technical
information for members of the Academy
which will permit them to operate with ut-
most efficiency and economy.
2. To promote and support a Central Clear-
ing House for the following expressed pur-
poses :
A — To receive and file for the use of any
member of the Academy the synopsis of all
stories, novels, plays and other works read
by various members; thereby eliminating the
present costly practice of reading virtually
every published work independently in each
studio. Members of the Academy pledge
themselves to file a copy of the synopsis of
each literary work read by them with the
Central Clearing House.
B — To maintain and have available at all
times an up-to-date list of all the stories own-
ed by producer members of the Academy
which they are willing to resell, with a view
to lessening the excessive amount of capital
presently tied up in literary material.
C — To obtain and maintain a list of sets,
mechanical devices and other facilities in
general use by all studios with a view to re-
ducing the cost of such items.
And to study further the transcript of
the conferences between representati\'es of the
producers and other branches of the Ac.id-
emy and hold future conferences in order to
obtain continually those most constructive sug-
gestions which promise to lower production
cost without lowering production quality, and
have developed an awakening of conscience,
a unity and an esprit de corps that should
prove priceless to the industry.
In closing our report let us add that to
accomplish our major purpose, which after
all is the development of the immeasurable
possibilities of the industry, we must each
one of us pledge ourself to a closer collabo-
ration, a closer comradeship. We must
recognize that the welfare and happiness of
us all will be increased by such collabora-
tion and comradeship, and we must recog-
nize that the Academy of M. P. Arts and
Sciences provides the possibility of such col-
laboration and comradeship. Therefore, all
members of the Academy must pledge them-
selves to close and loyal cooperation each with
the other so that from this time forward the
profession of which we are a part may find
greater vitality, greater power and greater
achievement as the result of our coordinated
labors.
New Kunsky House Started
Royal Oak, Mich. — Work has start-
ed on the Kunskv, to be built as part
of the $1,100,000 Washington Square
project at Washington Ave., and
Fourth St. The house is scheduled
to be completed Feb. 1.
$200,000 for Portland U. A. House
Portland, Ore. — Reconstruction of
the United Artists (formerly the Ma-
jestic) will involve a cost of around
$200,000, with the work scheduled to
be completed by Oct. IS, according
to J. J. Parker, president and gen-
eral manager of Consolidated Port-
land Theaters, partner of United Ar-
tists in the house. Consolidated also
has the Rivoli, People's and Majes-
tic here and the Liberty at Astoria.
James Wiest Here
James M. Wiest, for the last five
years with Famous and Publix, is
in New York.
Independents Get Break
Cleveland — Keith-Albee has pur-
chased Columbia product first-run
for the coming year, consisting of 30
pictures. I. Lipson has purchased
Columbia for his entire circuit in
Cincinnati, Dayton, Columbus and
Louisville. This is the best break in-
dependent pictures have ever receiv-
ed in this territory.
Publix Books Tiffany for Fla.
Ed. J. Smith, general sales man-
ager of Tif?any, announce the en-
tire 20 Gems from Tiffany has been
booked by Publix for Florida.
British Oppose Ban
on Foreign Talent
(.Continued from Page 1)
misgiving among manufacturers.
They declare they do not desire the
privilege as a permanent one, but that
the lack of sufficient British produc-
ers of skill and experience demands
that, for a period of three years at
least, domestic studios should be the
training ground for development of
British producers under guidance of
foreign producers of established abil-
ity.
And That's That
By PHIL U. DALY
WINGING their way to "Wings"
may become a slogan, accord-
ing to Al Grey, head of the Para-
mount roadshow department. John
Monk Saunders, author of the story,
flew here from San Francisco to
help prepare for the opening, while
Maj. Gen. Mason H. Patrick, of the
army air force, intends a flight from
Washington for the Criterion pre-
miere, Aug. 8.
Why doesn't some band learn to
play "Hallelujah?" queries Leoiuird
Hall in "The Washington Post."
Bunds are taking a short cut to un-
popularity by the sameness of their
offerings.
Exhibitors have a hard time en-
joying a bit of summer in these
days of perfected cooling systems.
Fred Desberg, general manager of
Loew's Ohio Theaters, Cleveland,
wanted to get away from the icy re-
cesses of the Stillman, Allen and
State, so spent the week-end fishing
in the hot sun at Pellee Island, in
Canadian waters.
What picture houses need now are
swimming pools on the roof.
William Ornstein comes to bat
with these wisecracks: Two things a
man must do are eat and sleep. If
he wants to run a theater, that's his
own business.
"100% Shows" from Paramount
August marks release of the first
Paramount 100 per cent programs.
Releases total 19 productions com-
prising full-length pictures and short
features including the semi-weekly
issues of Paramount News.
Oriental House for Cleveland
Cleveland— The . East Ninth St..
built by Universal-Brody interests
and recently purchased by the S. W.
Manhcim Amusement Co., which
owns and operates the Bandbox and
Empire, both burlesque houses, has
been renamed the Oriental and is be-
ing redecorated to fit the name. Mil-
ton Hexter has been named house
manager. He announces a grind
policy and novelty acts at pop prices.
Not only will the decoration be
Oriental, but all the attendants will
be attired in Oriental costume. The
orchestra, in Oriental costume, will
be supplied with Oriental instru-
ments not generally familiar, he says.
^
THE
DAILY
Tuesday, August 2, 1 /
OMiy TIPS WHICH MEAN DOOADS FOC SUOWHEN
"The Newlyweds"
(Universal)
Arranged screen test with news-
paper to discover a Mrs. Newlywed.
The Mrs. will then pick her own
leading man and the two of them
will go on shopping tours, etc., and
eventually leave town, ostensibly on
the train for their honeymoon. They
are of course supposed to go to Uni-
versal City. There will be a delega-
tion of prominent citizens down to
the train to see them off. Pictures
will be taken of this affair and this
will be used as the ending for a two
reel local comedy of "The Newly-
weds and Their Baby" which will be
shown on the screen of the theater
as an introduction to the first of the
series. — Fred Perry, Binghamton,
Binghampton, N. Y.
"Rookies"
(M-G-M)
Two national guardsmen did sen-
try duty within the block on which
the theater was situated but now and
then they wandered away a little
farther so that other people would
be sure to see them too. They car-
ried signs on their back reading, "If
you want to laugh, see us in 'Rook-
ies' at the Lyric." — J. L. Cartwright,
Lyric, Jackson, Tenn.
"See You in Jail"
(First Nat'l)
Prison bars covered most of the
available space on front of theater.
Behind the bars were shown bright-
ly colored pictures, depicting inci-
dents in picture. The gruesome
prison bars and the appeal of the
bright advertising matter made an
effective contrast. — New Everett,
Everett, Wash.
Blue Sunday Latest Ala.
Bill Hitting Industry
{Continued from Page 1)
time. The Sunday closing bill has
been referred to the committee on
revision of laws. With a few more
working days the General Assembly
may not be able to put through those
measures. Stern opposition has met
the footage bill, and sentiment in
Mobile and Montgomery is strongly
opposed to Sunday closing. The
only strong advocate rallying to the
latter measure is D. F. Green, secre-
tary-treasurer of the executive board
of the Alabama Baptist State Con-
vention.
Barnstyn Goes to Europe
J. C. Barnstyn of British Conti-
nental Trading Co. has left for Eu-
rope where he will remain about
three months.
British Pathe Buys Series
Pathe Cinema, Ltd., of London,
has acquired distribution of the se-
ries of 12 Sid Smith comedies pro-
duced by William M. Pizor in a deal
closed by J. D. Trop.
Ten Theaters Yearly
Average Planned
{Continued from Page 1)
interests, and retains a large equity
in Wesco, although the stock has not
been distributed and may not be for
some time.
Praise for the strides made by
Franklin since assuming control of
the circuit, was expressed by Wilson,
who says that the circuit is enjoying
better business this year as a result
of the new management. The for-
mer Publix official is "doing won-
ders" in eliminating deadwood and
effecting economies, he declared.
The Wesco chain now occupies a
dominating position in 74 cities in
Pacific states, and while no set plan
for the building program has been
determined upon, theaters will be
built as considered expedient with
the ten new houses a year average
expected to be maintained. Franklin
recently announced plans for six new
houses for the chain, including a
$500,000 at Phoenix, Ariz., which
marks first entrance of Wesco in that
Universal stronghold.
Speaking for the Pacific Northwest
houses, Wilson says they have re-
sponded to the larger attraction made
possible through the combined man-
agement and Fanchon & Marco pre-
sentations. The Northwest, he said,
suffered reverses in February, be-
cause of bank failures, but since has
recuperated.
Salt Lake Prices Lowest,
Rodney Pantages Says
(Coniinued from Page 1)
prices in Salt Lake, except to say
that the city was always considered
a good show town.
Pantages Bid for "Parade"
and "Ben Hur" at L. A.
Los Angeles — Pantages is seeking
to get "The Big Parade" and "Ben
Hur" for pop price runs here. Wes-
co, however, is said to have first call
on the pictures. Pantages, who re-
cently acquired the Forum, would be
expected to play the films at the
downtown Pantages, and switch vau-
deville to the Forum, for the runs.
He is said to have offered guaran-
tees of $26,000 on each picture. Pan-
tages is switching his policy to fea-
ture pictures over vaudeville and re-
cently closed a 100 per cent product
deal with Fox.
A. & H. Closes Portland House
Portland, Ore. — Ackerman & Har-
ris have closed the Hippodrome, an-
nouncing its future disposition of the
house will be made known at an
early date. Following its failure to
renew a lease at Salt Lake City, the
Hippodrome closing has given rise
to reports that the firm intends to
confine activities to California, where
it now is expanding. The Hippo-
drome has been operating as a com-
bination house since March, 1926.
"Straight Shooting" Advanced
"Straight Shooting," first Ted
Wells' western, will be released Oct.
16 by Universal instead of in Febru-
ary, as formerly planned. William
Wyler directed.
travel this ^irorld
over and in tlie
office of every im-
portant film man,
be he exhibitor,
executive, pro-
ducer or player
you'll al'w^ays find
one paper on his
desk that he re-
ally reads and
that's THE FILM
DAILY.
read and recog-
nized as a publica-
tion of merit and
standing ivhich
is unsurpassable
that's ^vhy it's the
best advertising
medium.
the voice of THE
FILM DAILY is
far reaching.
^HEWSPAPER
/FILMDOM
ii
ALL THE NEWS
ALLTHE TIME
.LI No. 28
Wednesday, August 3, 1927
Price 5 Cents
Ime to Halt
iHE potentates who sit on
the high and mighty
thrones rearc-d by buying
are growing more arro-
The royal procedure of an-
mort- and more prestige
t continue forever,
latest regal wrinkle con-
protection over competi-
xhibitors in vast areas. It
s to us to be ridiculous
IS and dangerous certainly
lis practice to continue
t a halt somewhere with-
confines of reason.
Jn the Illinois Sector
K., lliiiioi!- kingpin.*, now
lour counties in tliL- wide
ti swttj) insist<-u upuii uwr
leaters. Aurora, for instance,
.jardcd against houses in the
ie of counties around the city.
lody else can go hang so long
organization's holdings are
ided by this unreasonable and
Icommercial wall.
lapping theater territories
be eliminated or rearranged
;eral principle of equity. But
,n exhibitor thirty miles re-
from the scene of exhibition
lized and stretched out on the
business greediness, we main-
at something must be done
Untouched Ground
amazing growth of the indus-
he United States is illustrated
following facts:
British Empire with a popula-
442,000,000 houses a mere
cture theaters. America, with
ilation of 100.000,000 plus,
IS 20,500.
i:^ition, like production, makes
ogress overseas. The strug-
he path to greater commercial
will be a real one, mark you.
he nationals in those countries
more fully the medium with
:hey have to deal, watch the
ir^rward the industry in those
ill take. You make expect
ntal or semi-Governmental
for these enterprises as well,
that day arrives. American
lilMrs will find worthwhile for-
oductions on their doorsteps
iture to predict that if the
is there, the bookings will be
ning. Quotas, "kontingents,"
al and discriminatory taxes
the answer for producers in
countries who gnash their
th ;3ver the inability to break
lis market. The product is
'unts. K A N N
Paramount in Japan f
Paramount is understood to
have under consideration plans
for invasion of the theater field
in Japan. Several theaters,
principally in Tokio, are re-
ported to have been purchased
on a 50-50 arrangement, al-
though officials at the home of-
fice deny that the company
contemplates such operations
in Japan.
Chicago Territory Worried by
New B. & K. Protection Bid
QUOTA PR[DICT[D fOR
AUSTRALIA BY Wll
S\dney — Leaders in the trade t>re-
dict a l2'/2 per cent quota (also em-
bracing Australian and British-made
pictures), as a result of the Royal
Commission's investigation into the
industry.
There seems to be little doubt that
block and blind booking will be hit
by the government investigation.
Both are expected to be abolished.
Authoritative reports of develop-
ments abroad are covered in greater
detail in "Foreign Markets," one of
the many departments in each Sun-
day is8ue of THE FILM DAILY.
'AMPLE PROTECTION' IS
DEMANDED BYERANKLIN
Los Angeles — Insufficient protec-
tion has resulted in establishment of
more 15 cent houses in Los Angeles
County than ever before, forcing
price slashing to meet this "unfair
competition," Harold B. I-"ranklin.
president and general manager of
West Coast Theaters, declares in a
statement on the circuit's demand for
"proper protection," caused by the
controversy here on the subject.
Houses of the chain, he points out,
are to be classified according to ad-
( Continued on Page 3)
Middle West Improving,
Dan Michalove Says
Conditions throughout the Middle
West are on the upward trend, Dan
Michalove, general manager of the
Universal theater chain, stated on his
return from a survey of the district.
Michalove visited Milwaukee where
he approved a theater under construc-
tion as well as projects at Racine,
Kenosha :ind Sheboygan.
MOTION PICTURE THEATERS
THROUGHOUT THE WORLD— 1926
UNITED
STATES
EUROPE
FAR EAST
CANADA
LATIN
AMERICA
AFRICA
NEAR EAST
THOUSANDS OF THEATERS
5 10 15 20
i 1 1 1
1 20.500
1
19,773
692
rati ^}*a-->9)
13.
2.000
I.93Z
] 490
69
Whole County Clearance
Sought in Demands to
Distributors
C^hicago — New difficulties face ex-
hibitors and exchanges in the Chicago
territory. Balaban and Katz will in-
sist on new long distance protection
in signing contracts for 1927-iy2K
product, the effects of which, many
anticipate, will be marked.
I'rotection over entire counties
will be sought by B. & K. For in-
stance, pictures booked into Aurora
under the demands would have pro-
tection over four surrounding coun-
ties with the exception of a handful
of towns which B. & K. list. In a
dozen or more Illinois cities where
the circuit operates, similar protec-
tion is being sought.
Lxchar.ge managers are worried
They maintain that, because of their
hold on the territory B. & K. will
not pay higher rentals even if given
the protection sought, while exhib-
itors in smaller towns will demand
decreased rentals because such ex-
tended protection demanded would
cause the drawing power — and there-
fore the rentals — of pictures to tobog-
gan downwards.
l'"xchanges anticipate a sharp de-
(ContitiMed on Page 2)
S.M.P.E. Fall Meeting at
Lake Placid, Sept. 26-29
Fall meeting of the Society of M.
P. Fngineers will be held Sept. 26 to
29 at Lake Placid, N. Y., according
to announcement of Secretary L. C.
Porter of Edison Lamp Works. Wil-
lard C. Cook, president of the society,
soon will appoint the committee on
arrangements. Over 80 firms en-
This chart has been prepared by the M. P. Section, Specialties Diuiswi, gaged in the manufacture of techni-
Department of Commerce in Washingtoii. leal equipment are expected to attend.
ONLY 6,730 THEATERS
SERVING 442,000,000
Washington Bureau of THE FILM DAILY
Washington — The British Empire
with a population of 442,000,000
draws its picture entertainment from
only 6,730 theaters. In India there is
one theater for an average of LOOO,-
(.Continued on Page 3)
—;m»>\
Vol.XLINo.28 Wednesday, August 3, 1927 Price 5 Cents
iOHN W. ALIC0A1E
Publisher
Published daily except Saturday and holiday?
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
PutlLsher ; Maurice D. Kann, Vice-President
and Editor ; Donald M. Mersereau, Treasurer,
Business and Advertisine Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York, N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4758-4739. Cable address: Filmday.
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel: 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London, W. I. Paris
— La Cinematographic Francaise, 5, Rue
Saulnier.
Financial
Trading in bonds Was lively. Eastman
experienced a:iother spurt in price, closing
2J^ points higher.
Quotations
*tAmer. Seat. Vtc
*tAmer. Seat Pfd.
*Balaban & Katz..
*Bal. & Katz Vtc . .
Eastman Kodak . . .
i'Film Inspection . .
* First Nafl. Pfd..
Fox Film "A" . . .
"tFox Theaters "A"
*Intern'l Project. .
Loew's, Inc
ttLoew's 6s 41ww.
ttLoew's6s41 x-war.
♦M-G-M Pfd
iM. P. Cap. Corp..
*Pathe Exchange . .
tPathe Exch. "A".
ttPathe Exch 7s37.
Paramount F-P . . .
Paramount Pfd. . . .
ttPara.Bway.S 1^551.
**Roxy "A" . . . .
•*Roxy Units
**Roxy Common . .
Skouras Bros
.Stan. Co. of Am . .
tTrans-Lux Screen.
*tUniv. Pictures .
Univ. Pict. Pfd..
tWarner Bros. . . .
Warner Bros. "A".
High
173K^
Low Close
47
48
.... 6O/2
.... 73-4
171M 172^
3-/8
10054
58}^ 57.)4 58
15
10
51 !4 52
102J4 103
52
103
98
97^
8/2
35"
100
95
115!/2
100
37,
31
8/.
37
67
162"
16M
2'5K-
97M
25^
8/2
.34 M 34 J4
100 100
9354 9354 10,300
Sales
2,200
600
1.600
42
3
'566
'766
15
115/2 115!/2
100 100
36
28
7/2 ...
36
66-4
4M
166 '
16^
24/2
67
4M
30
100
16M
25
100
1
200
126
100
i,5on
•Last Prices Quoted **Bid and Asked (Over
the Counter)
tCurb Market ttBond Market
(NOTE: Balaban & Katz is listed on the
(ihicago Board; Skouras on the St. Louis
Stock Exchange and Stanley in Philadelphia.
When you think of
INSURANCE
you are thinking of
S T E B B I N S
Specialists in Motion Picture
and Theatrical insurance for
th« past twenty years
Arthur W. Stebbins & Co., Inc.
1S40 Broadway N. Y. C.
Brytnt 3040
Chicago Worried by
New B. & K. Bid
(Continued from Page 1)
dine in grcsses. Exhibitors declare
tiieir business will be seriously af-
fected.
This is how the move developed'
A few days ago B. & K. ofificiaW
railed in the Paramount, M-G-M. and
First National managers and told of
the proposed plan. The idea was to
secure their approval and then sub;
mit it to all other exchange managers
At that stage of the proceeding, the
plan was to embrace all theaters in
the zone, not merely the B. &. K.
theaters. It would have meant blank-
et protection for all theaters and all
distributors.
The accord was not forthcoming
Since then, B. & K. headquarters have
remained silent. But Film Row
hears plenty of buzzings of what is
going on behind the scenes.
The new protection sought by B.
& K. is largely identical with last
\ear's. However, a few more restric-
tive clauses have been added.
Perhaps the most graphic illustra-
tion of how this plan would work is
this :
Throughout Illinois, the various B.
& K. theaters draw their patronage
from an estimated radius of 30 miles
Roads are good and autos are plenti-
ful. The small town theater owner
finds himself faced with the opposi-
tion of the B. & K. house miles re-
moved from his own, which are ad-
vertising in his local papers. Through
this sweeping type of protection the
small exhibitor cannot get product
until it plays the B. & K. theaters,
which, in addition to protection
measured bj' mileage, secure from
seven to 14 days' clearance after the
actual engagement has ended.
DAILY
U. S. Supplies France with
78 Per Cent of Its Films
Uashintiton Bureau of THE FILM DAILY
Washington — The United States
supplied more than 78 per cent of all
features exhibited in France during
1926. Nearly ten per cent of these
were domestically produced, while
slightly more than 11 per cent were
imported into France from European
countries, chief!}' Germany. British
films are rarely seen in French pic-
ture houses.
The market requirements are gen-
erally estimated at 400 features, but
due to the double-feature system in
vogue in the vast majority of picture
theaters 565 features were exhibited
during last year, from the following
sources: France, 55; United States,
444; other European countries, 66.
Duncan Sisters Arrive
The Duncan Sisters arrive in New
York today, in connection with their
appearance tour with "Topsy and
Eva," which opens Saturdav at the
Rivoli.
West Coast Observing G. M. S.
Los Angeles — Greater Movie Sea-
son will be observed by all theaters
of the Wesco chain, according to
Harold B. Franklin, West Coast
president. It will be opened by
three-day ceremonies beginning Aug.
18. This is one of the few territories
where Greater Movie Season will be
observed this year.
Michigan Observing Event
Detroit — Michigan's Greater M-ovie
Season gets under way here Aug. 14!
Schenck Denies Griffith Rift
Hollywood — Denying reports that
there were any difliculties whatsoever
between Corinne Griffith and United
Artists, Joseph M. Schenck yesterday
stated the starting date for "The
Garden of Eden," Miss Griffith's first
picture, as Aug. 15.
- I
Joins Pathe News •
David Richard Oliver has joined
the New York headquarters staff of
Pathe News, under Editor Ray Hall.
F. & M. Booked at Salt Lake
.Salt Lake City — Eastern movement
of Fanchon & Marco, presentation
circuit, gains impetus through a con-
tract signed with Louis Marcus for
showing of F. & M. acts at the Or-
pheum here. The Orpheum now is
being remodeled with seating capac-
ity being increased to 1,150.
McGovern to Edit "Lady from Paris"
Elmer McGovern has been en-
gaged to edit "The Lady from Paris,"
a European film which Photocraft
Prod, is distributing.
Chado in Charge of House
Volga City, la. — A. T. Chado has
assumed management of the Opera
House operating on Saturday and
Sunday.
Humphries Heads District
Philadelphia — William G. Hum-
phries, who was P. D. C. manager
here, has been made district man-
ager of district number three! em-
bracing Philadelphia, Washington
and Charlotte.
Mid West Handling Red Seal
Milwaukee^Mid West Distribut-
ing Co., headed by Charles W.
Trampe, has closed a contract to dis-
tribute Red Seal short subjects in
this territory.
Hello Hollywood
Tremont Film
Laboratories
Will Open a
New Hollywood
Laboratory
On or About
October 15
Harry Glickman Edward Horn
Pres. TreasMrer
"IT CAN BE DONE"
HAL ROACH
'WITHLOVl
and HISSES
WITH "•
C.STAN LAUREL,
JAMES FINLAYS0N\
There is a 'Cornerblock' cut furnis
FREE for all Pathecomedies at y
Exchange.
The PEP of the PROGRAM
PRODUCING — DISTRIMUT/Ng
Novelty Short Subjects
To EXCHANGES and THEATRlv
•^ 729 SEVENTH AVIi.. NI-AV YORK ^.
AMALGAMATED
VAUDEVILLE AGENC
Attractions for
Picture Theatres
Standard Vaudeville Ac
1600 Broadway, New York Ci
Phone Penn. 3580
If You Are in the
Market for Any Kind of
MOTION PICTURI
APPARATUS
CONSULT USAND SAVB
HONEY
SEND FOR OUR PRICE LIST
110 West 32"-^St..Ncwyork.N.V
I'bon* i'mia*. UIO
Motion Picture Uepartment ,
U. S. and Canada Agents for Dtbr
'WE NEVER DISAPPOINT'
CiPWfli
IM»j;/i1W3S
INCORPORATED
220WEST42^-°STREE
NEW YORK
PHONE-CHICKERINC 29
ALLAN A.LOWNES, CEN.MCR
Wdnesday, August 3^1927
DAILV
A Little
from **Lots
tt
By RALPH WILK
ick Carter has returned to the
i; agency business out in Holly-
He is a live wire and should
i,. things hum. He is also prob-
. the handsomest casting agency
ind some day some far-seeing
ccr might wisely cast Nick for
nenace" — that is if Nick would
;it to act.
» « ♦
Pfggy Joyce, who, between
marriages, has done picture
.work, will be seen in the
Shnbert rente which mil fol-
low "The Circus Pri)icess" at
{the Wivter Garden.
* * *
Cornelius Keefe is very much
n demand in Hollywood. He
las done several pictures since
.The Poor Nut." By the way,
Glenn Tryon, who was also in
the comedy, is "sitting pret-
ty," having been given a long-
term contract by Universal.
'. * * »
)Mr Passing Show: A. Julian
'-'■'■iwski and bag moving north on
Iway; Stanley Rauh and smile
ilfg West on iith St.
V^iiteman Averts Panic
It Dark Rochester House
Rochester. N. Y. — Paul Whitenian
avted a probable panic at the Flast-
mj when the house, in common
u-.i other theaters in western New
cities, was plunged into darkness
.; an hour by an electrical storm.
-h for exits started when the
went out. but Whiteman struck
usic and calmed the majority.
who reached the street did so
c to see manhole covers blown
. ihe air by cable disturbances be-
nejh the surface.
■aring the commotion in the the-
Whiteman seized two flash-
used in the feature number and
cd, "I'm still here." Then he
I'lied the lights on faces of band
iTi-nbers. shouting, "We're all here.
^*J1 stick if you will." and patrons
"■'t'ned their seats.
.;i national Bridge to Aid Theaters
.'uffalo — Theaters here and at
F|t Erie are expected to benefit by
th new international bridge connect-
■n. the two cities, which will he ded-
'c't-d today.
Wesco Dickers at Oakland
' ikland, Cal. — Negotiations are
in cr way for purchase of the Amer-
ici by West Coast Theaters. If the
'!<) is closed, the house, now oper-
atl by Tex Midgelv, will be added
tofhe West Coast, chain Sept. 2.
Lillian Gish Demurs
OS Angeles — Lillian Gish has en-
teid a demurrer to the $5,000,000
itre action brought against her
arle; H. Duell charging breach
otjontract.
"Ample Protection" is
Demanded by Franklin
(Continued from Page 1)
mission price and clearance asked
accordingly.
"Proper clearance for each grade
of motion picture theater is essential
if successful exhibition is to be main-
tained." he declares. "Every exhib-
itor who is fair must in the final
analysis approve the idea that the
theaters which charge high prices of
admission are entitled to jiroper
clearance over theaters which charge
less. .Anyone who thinks otherwise
is looking for a personal advantage
at the expense of his fellow exhib-
itor, who bears the burden of higher
film rentals. Is it fair to expect a 15
cent house to run pictures at the
same time or close on the heels of
the house that has a 25 cent admis-
sion? .\nd this applies all along up
the line. The fellow who is looking
for a free ride is never the one who
contributes anything that is construc-
tive.
"Film rental is' detcrminccl by gros.s busi-
ness anil gross business is detcrminerl by the
admission charged, and the exhibitor who
pays the higher film rental is entitled to pro-
tection," Franklin continues. "If he doesn't
get it. eventually he cannot continue to pay
big film rentals because his admission prices
cannot continue in the face of unfair com-
petition. And when exhibitors cannot contin-
ue to pay big film rentals, i)roducers cannot
spend the money to make big pictures, and
when that time comes Ihe public will begin to
lose interest in motion pictures and all will
suffer.
"There can be no question that it is unfair
to, support the 15 cent and 25 cent store show
at the expense of the exhibitor who is trying
to build a constructive business by showing
mulinn pictures in an environment and mak-
ing possible a higher admission scale. The
jirogrcss in the exhibition cnil of the industry
was made by those who built better theaters
and not by pulling the level of the business
down to the store show. The biggest motion
picture patronage was built through fine, big
theaters, service, quality and admission prices.
"During Ihe pa.st year 15 cent houses have
crept up in I.os Angeles County, then at any
previous time. Is that fair or constructive?
The re.ison for this is because the.'iters charg-
ing advanced prices received no, or insuffi-
cient clearance, and this resulted in bringing
many theaters down to 15 cent .'idmissions so
as to meet the unfair competition. This re-
sults in i)oor grosses for exhiijitors anfl even-
tually film rentals for distributors. Is that
going to lead the business anywhere? Those
who have studied the situation know that the
clearance plan now proposed is the most con-
structive move made in the city, and which
will benefit every progressive exhibitor. West
Coast Theaters is not asking for any special
consideration. Every West ("oast theater
will be classified on clearnace according to
admission price, on the same footing and ba-
sis of every other exhibitor. We have never
asked, nor would we exi>ect .'my speci.'il priv-
ileges but we do want to hcli> to builil a busi-
ness that all in the industry may be proud
of, and which will reflect progress anil suc-
cess for every right-minded exhibitor.
"I understand that some of the exhibitors
are opposed to change in the present plan,
excepting as it effects theaters charging 20
cents or less. If it's right for the 25 cent
theaters to get clearance, why isn't it right
for 50 cent, 4(1 cent, 35 cent and 30 cent
theaters to receive proper protection? Why
discriminate?
"At a recent meeting the writer h.ad with
a committee from the M. P. T. O. of Amer-
ica, not one argument was raised against the
clearance plan, excepting liy a 15 cent ex-
hibitor, who had an axe to grind, and by
another exhibitor who although located in
I.os Angeles i)roper. was subject to no clear-
ance because his theater was classified as
being out of the city, and this clearance plan
would i>ut him where he properly belonged.
Let us build and not tear down! And we
cannot build if we do not protect, by jjroper
clearance, those theaters that are paying over
75 per cent of the film bill — and they can
continue to jiay such prices oidy by main-
taining fair admission prices!"
Only 6,730 Theaters
Serving 442,000,000
(Continued from I'luir 1)
000 of the population. England,
with 47.000,000 souls, has a theater
for every 12,500 persons.
Here is how the theaters are di-
vided :
No. Persons
for Each
Population Theaters Theater
Great Britain.. 47,000,000 ,^.760 12,500
Canada 9,000,000 1,000 99,000
Australia 6,800,000 1,500 4,533
India 320.000,000 320 1.000.000
.South Africa.. 60,000.000 150 400,000
The comparison with other nations
becoines more striking when it is
realized that PVance has 3,000 the-
aters for a population of 40,000,000.
"The Bioscope" of London states
that 67 English films are in prepara-
tion and will be made this season,
according to a report to the Dep't of
Commerce. The war film continues
in vogue in Great Britain as is the
case with France and Gcrmanv.
The
Paramount - Vamovs - Lt ky
LONG ISLAND STUDIO
is Now Available for Rent
We will consider proposition for leasing, in
whole ot in part.
Wn'fc, pWonz or caXi.
Iheo C.Young, P,iramriunt Bid .
ChicJcertng 7050
Loew House to Cost $1,200,000
Providence, R. I. — Loew''s new tlic-
ater to be built here will cost $1,200,-
000. according to the permit issued
for construction on Weybosset and
Richmond Sts.
Frazer at Pathe Branch
Seattle — Dave Frazer, former P.
D. C. manager here, has been ap-
pointed manager of feature sales for
Pathe. L. A. Samuelson is Pathe
manager.
jTo near the Ocean it's called.
So modem in equipment and
well conducted it is known as
one of the Wbrlds finest Hotels
So
plan a Sojourn by the Sea and visit
T5rcaker0
ATLANTIC CITY
NEW JERSEY
JUUAJg HRLMAN
BATHING FROM ROOMS
WHEN IN V/ASHINGTON VISIT
HARVEY'S RESTAURANT, llth and
PENNA. AVES. FAMOUS SINCE 1856
Fox Changes St. Louis Plans
St. Loui> — I'Ox has abandoned
plans for a 17-story office building
in conjunction with the 5,000-seat pic-
ture theater now under construction.
Plans according to James H. Brown,
supervising architect now call only for
construction of the theater, and this
work will be pushed. The theater as
designetl will contain a main floor,
mezzanine and balcony of three
levels. It will be by far the largest
in St. Louis, boasting 1,000 more seats
greater than the St. Louis.
Used Every Day
by Everybody!
Free to
FILM DAILY
Subscribers
58
PICTUR6/
♦♦
TH£ ON LY
OP€N Buy
« ♦
N€XT
SEAfONV
ONLY
IN/UAANC€
~
tlnBre have been
CHANGE/--
(and First National- forced them with its open buy —
58 hits tried and tested — named and known before
you buy 'em.)
GREATER Sims
(First National made them— what with Norma Talmadge,
Colleen Moore, Constance Talmadge, Richard
Barthelmess, Billie Dove, Milton Sills, Harry Langdon,
Johnny Hines, Ken Maynard.)
BIGG€R PICTURES
(which started with First National's release of Flaming
Youth, Black Oxen, Sea Hawk, Tol'able David, Lost
f
World, Abraham Lincoln.)
and tbe tmtliis
(within the next seven days First National will close
with more theatres than most others have so far
this season.)
MWAK€NINGir
H€R€
on every tongue where good friends meet, the whis-
pered tip is
11
I' ll
3irAt
national
Pictures
^ FIRST NATIONALS
(/FILMDOM
ULTHE NEWS
ALLTHE TIME
V'L. XLI No. 29
Thursday, August 4, 1927
Price 5 Cents
f,
The Break COMBINED TALKING fILM
[QUIPMENT NOW READY
-| T'S a tough racket at host.
The fellow who has sold
film knoAVS plenty about the
lirtaches that go with the job.
fe salesmen catches plenty
111 hoth ends. The home of-
is hot after him to bring in
itracts. The exhibitor raises
nerry fuss when the pictures
). And in between the two
remes you find the belabored
smen.
he chap who sells film is
rthy of more consideration
n is now his. Rather than
< about salary cuts which is
equivalent to slashing mor-
as well as dollars, the sales-
n should get a boos^, finan-
iy and otherwise.
No Economy Here
Vfi-yhody is trying to save money.
when you take care of your
snien, your high-powered troiU-
anihassador, you are ccononiiz-
It may take some months to
,v it. Init it will. Sales mana-
know it. or should. The sales-
I is called upon to meet new sales
rds. He is expected to keep the
accounts, get new ones, set play
s. And yet some distril)Utors
ntly had the idea they could trim
head by lopping off a few dol-
I'rom the salesmen's salary,
y are looking too far afield. The
r they get to home in the econ-
program, the sooner the accom-
inient.
By Way of Reflt^ction
sales manager who knows the
s said yesterday:
f yt iiide your light under a
Jcl, hi- do you expect the rays
.weep tie country?" That is a
i way as any to describe how the
I i of advertising is retarding sales
' ' bibitors don't know what the sea-
t has to offer." he added. We are
/ surprised. Nothing new there.
» le inventory period will arrive
1 jtiy. When stock is taken and
I parisons with last year checked
and over again, we anticipate
: will be plenty of fireworks
the wildest scramble this indus-
has ever seen for those much-
ht-after signatures on the dotted
K .\ N X
Seat Tax Eliminated in
Installation Made by
W. E. Subsidiary
-Arrangements for installation of the
device for talking pictures, whether
synchronized phonographically or
photographically have been coni-
l)leted by Electrical Research Prod-
ucts, subsidiary of Western Electric
Co. The device is known as the.
Western Electric Sound Projector
System.
Western Electric controls the de-
vice heretofore marketed as Vita-
phone, and has eliminated the seat
tax in connection with the contract
(Continued on Page 5)
CAMERAMEN OUTLINE
WORK ARRANGEMENTS
Perfecting of organization plans
and working conditions governing
cameramen constituted chief business
of the International Photographers
of the M. P. Industry, at its meeting
Tuesday. The organization is a
branch of the International Associa-
tion of Theater and Stage Employes
and M. P. operators, and so is af-
filiated with the American Federa-
ion of Labor.
Xnmher of camcrmen to be per-
iContinued on Papc 4)
328,500 Attended Dallas
'Free' Shows During June
Dallas — E.xtent of the competition
of "free" shows at 24 parks of the
city is shown by figures of the park
board stating that 328,500 attended
the performances during June. The
"free" shows, it is stated, are self-
supporting, the revenues taking care
of the maintenance cost.
Television Predicted
Glasgow — Television making
possible motion pictures on a
record combining the princi-
ples of television and the phon-
ograph has passed the novelty
stage, and soon will be avail-
able for commercial use, pre-
dicts John L. Baird, British
television inventor.
B, & K. Protection Demands
Range 28 Days to One Year
'^U" Sale Report
Called "Wild"
What is considered as a
"wild and unfounded" report
stating that George J. Whelan,
United Cigar Stores magnate,
and Williajn C. Durant, auto-
mobile manufacturer and finan-
cier, are dickering for outright
purchase of Universal, was re-
ceived from Los Angeles late
yesterday. The purchase price
was said to be around $10,000,-
000, with Carl Laemmle slated
to remain as president.
While Universal officials could
not be reached for a statement
little credence is given the re-
port, in view of Laemmle's oft-
repeated assertion that Univer-
sal is not for sale at any price.
The Universal chief now is in
Europe. Healthy financial
status of the company also is
a factor which makes possi-
bility of a sale remote.
HAYS AIRS OPPOSITION
TO QUOTA RESTRICTION
Declaring that the competition
that exists in motion pictures is not
between any two countries but be-
tween good pictures and better pic-
tures, Will H. Hays yesterday of-
ficiall>- voiced the .'Kmerican indus-
try's determined opposition to quotas,
"kontingents" and artificial trade bar-
riers which face this business abroad,
notably in Germany.
(Continued on Page 4)
WEST CANADA BIDS FOR
BRITISH EILM CENTER
\'ancouver — Western Canada has
become the stamping ground of va-
rious i)roduction enterprises, due
largely to an agitation for films made
in the British Empire. The quota dis-
cussion has had an influence on the
situation.
One of the outstanding projects is
(Continued on Page S)
Fear Expressed Other
Chains Will Follow Suit
If Plan Develops
Full details of proposed re-
zoning of Chicago to meet the
protection demands of Balaban
& Katz, appear on page 5.
Chicago — Extension of protection
covering this entire territory, bring-
ing restrictions ranging from 28 days
to one year on subsequent runs, and
widening the clearance area to em-
brace several counties, and in some
instance practically one-half the
state, are some of the highlights of
the requested Balaban & Katz pro-
tection, which has created a furore
here.
Proposed rezoning of the city and
territory if granted, it is feared, would
be followed, in substance at least by
big circuit operators in other sec-
tions. This it is claimed, would re-
sult in forcing many small operators
(Continued on Page 5)
EXCHANGEMEN MUM ON
PROTECTION DEMANDS
Chicago — Protection demands ot
Balaban & Katz. said to be the most
drastic and far-reaching ever sought
anywhere in the history of the film
business, have caused considerable
feeling here, but it is of the under-
ground kind.
Guarded replies on the local at-
titude toward the clearances asked for
(Continued on Page 5)
Chicago Exhibitors Adopt
"Watchful Waiting"
C'liicago — ■ Inde|)endent exhibitors
here are not inclined to make any
statements on the new Balaban &
Katz protection demands. Instead,
they seem to have adopted a policy
of watchful waiting, before express-
ing themselves one way or another.
In all probability, they will adopt no
definite course until it becomes ap-
parent what disposition distributors
will make of the B. & K. proposals,
after which they may be expected to
take action to meet the situation.
.- r^^ -*i^w^BT^~gB
—^s^
PAILV
Thursday, August 4, : 7
JSfr NEWSPAPER
«/'FILMDOM I
M Vn^^'^l^LTUE NEWS
fmtL* ■ ^^ALLTUE TIME
Vol. XLI No. 29 Thursday. August 4, 1927 Prico 5 Coots
lOHN W. ALICOAIE
Publishor
Published daily except Saturday and holidayr
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer.
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York, N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers rtiouk]
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday.
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel : 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London, W. I. Pari?
— La Cinematographic Francaise, 5, Rue
Saiilnier
Exchanges at Odds Over
Rights to Maynard Series
Louisville — Complication has de-
veloped here over distribution in this
territory to a series starring Ken
Maynard. The series started with
"$50 000 Reward," Big Features
Rights Corp. claims exclusive dis-
tribution in this territory, but Lib-
erty-Specialty of Atlanta, likewise
claims Tennessee rights.
Investigation reveals that Liberty
bases its claim on a contract signed
by the receiver for Davis Distribut-
ing Corp.; also it discloses that Big
Feature Rights holds a similar con-
tract. The matter may come to
litigation.
M-G-M Shorts Showing Today
A program of a representative se-
lection of short features which com-
prise the new M-G-M short feature
program is to be shown at 3:00 P.
M. today at the Embassy, to thtf ac-
companiment of the Cotton Club
Band.
Stahlberg Goes Abroad with "Kings"
Frederick Stahlberg, Dr. Riesen-
feld's aide who conducted perform-
ances of the picture at the Gaiety,
New York, and Grauman's Chinese,
Los Angeles, is en route to Salzburg,
Austria, where a fortnight hence he
will present the European premiere
of "The King of Kings" at the Salz-
burg Festival. The picture is sched-
uled to open this fall at Paris, Ber-
lin, Vienna, Prague and Budapest.
Liberal Sabbath Hit as Crime Cause
Nationwide "desecration" of the
Sabbath is one of the most serious
contributory causes for "present
alarming conditions," in the increase
of crime, declares the Rev. Dr. Harry
L. Bowlby, secretary of the Lord's
Day Alliance, in an appeal for funds
being made by that "reform" organi-
zation.
Jessel Signs with F. N.
Los Angeles — Georgie Jessel is to
star in two pictures next season for
First National.
Coolidge Decision Won't Affect Probes
Washington Bureau of THE FILM DAILY
Washington — Choice of Calvin Coolidge not to run for a
third term as President will have little effect upon the industry,
so far as could be learned here. It is not anticipated that his
action would influence any branch of the Government now mak-
ing investigations of conditions in the film industry to discon-
tinue that work.
It is pointed out that Mr. Coolidge will be President until
noon, March 4, 1929 — 20 months more — within which period it
is very probable that the work of the Federal Trade Commission
in attempting to stamp out block booking and the more or less
casual investigations of the Dept. of Justice will either have been
concluded or will be before the courts, where political changes
have little effect.
"U" Has 20 Stories Ready
for 1928-29 Production
The Universal scenario department
in New York and at the Coast are
busy compiling a list of pictures for
1928-29. With purchases made to-
day. Universal has a list of 20 Jewel
pictures bought and most of them in
the hands of adaptors and scenarists,
for 1928-29.
The three stories purchased are
"The Worm Turns," "Stop That
Man" and "Phyllis of the Follies."
"The Worm Turns," by Ward Rus-
sell was published last year. "Stop
That Man," stage play by George
V. Hobart, will be directed by Nat
Ross, with Barbara Kent in the lead-
ing role. "Phyllis of the Follies" is
an original by Arthur Gregor.
Accord with Ufa Near
The conferences between visiting
Ufa officials. Paramount and M-G-M
executives over the terms of the Par-
aufamet contract covering the joint
interests of all three companies in
Germany and America are near an
end. General accord is understood to
have been reached.
Roxy Receipts Top $2,000,000
Making a weekly average of over
$105,000 for the 19 weeks since the
opening of the house, receipts of the
Roxy have passed the $2,000,000
mark, the management announces
claiming a new world's record.
Navarre New U.A. Minneapolis Head
Minneapolis — Guy Navarre, Kan-
sas City manager, has been transfer-
red to the local United Artists ex-
change, succeeding Walter Seymour,
acting manager, who has resigned.
Leo J. Doty has replaced Navarre at
Kansas City.
Parade for Duncan Sisters
Arrival of the Duncan Sisters yes-
terday to appear in conjunction with
"Topsy and Eva," was marked by a
parade in their honor. The pictufe
opens Friday at the Rivoli. A tie-up
with the American Playground Assn.
has been arranged.
"Cat and Canary" Premiere at Detroit
"The Cat and the Canary," Paul
Leni's Universal production of the
John Willard play, in which Laura
La Plante is starred, will have its
world's premiere next week at the
Madison, Detroit.
*What Price Temperament'
Asks Editorial in Times
In a biting and sarcastic editorial,
the "New York Times" yesterday
stated that stars in Hollywood are
now going to behave themselves.
Characterizing the troubles of the
Academy of M. P. Arts and Sciences
as "fantastic", the editorial which
was captioned "What Price Tem-
perament?" said of this latter trait:
"To avoid losing the 10 per cent
which the producers had threatened
to cut from salaries, the stars have
promised to be good. They will turn
off their temperament like turning
off a faucet."
"No more will work on two lots be held
up while a Swedish blond and a French bru-
nette battle for the possession of a pictur-
esque colored mammy who makes a perfect
maid * • * Xhe soul of a movie star has
been a sensitive thing. If a rival performer
has had a bungalow dressing room, or the
latest thing in airplanes, or a dozen close-ups
instead of the usual three or four, it would
shrivel and die, and nothing except accom-
modations and favors to match the rival
would restore it to such a state of health that
it could get about again before the camera.
But for the sake of keeping its salary whole,
it is going to harden itself to the outrageous
treatment of a director who h.ns a notion
that after a picture is in production the star
ought to come to work oftener than once in
a fortnight. ♦ * * The movie business is
settling down to a well-regulated output, like
any eflficient factory, and it costs too much
when an important member of the cast dis-
appears for three weeks. So the stars turn
in their temperaments to the checking office
receiving in exchange a pretty striped stick
of candy worth a tenth of their salaries."
"Les Miserables" Set
"Les Miserables," Universal's Film
de France production of the Victc
Hugo classic, will open in the Cen-
tral, Broadway, Aug. 21, for a two-a-
day run going in ahead of "Uncle
Tom's Cabin."
"Big Parade's" Pop. Price Run
Cleveland— "The Big Parade" is in
the third week at the Stillman, its
first pop price engagement. It play-
ed two roadshow engagements here,
covering a total of 12 weeks.
The
Paramoun' • Vanvous - Lasfcy
LONG ISLAND STUDIO
is Now Available for Rent
We will consider proposition for leasing, in
whole or in part.
Wrife, phone oi call.
Thco. C. Younp, Param-^unt Bid •.
Chickering 7050
Publix Buying Fitzpatri
McElroy Chain, Is Rep
Chicago — Negotiations are nea
completion for the purchase of
Fitzpatrick-McElroy string of
nois, Michigan and Indiana li •
will be taken over by Publix thro
the W. S. Butterfield circuit, it is
ported here.
There are 18 theaters in the I
chain in 10 cities of the three sta
with seven of the houses in Illii
and seven in Indiana. The combs
capacity approximated 25,000 S'
and the houses are valued at aro
$5,000,000. Recently, it had been
ported that Fitzpatrick-McElroy
Saxe were getting together, au'
working agreement was underst
to be practically affected.
I
Pictures for Alaskan VUlage ,
Metlakatla, Alaska — This comn
ity is awaiting eagerly arrival of
first projector, which is due ab(
the schooner, Boxer. The to\
council house is to be turned in)
theater, and music will be furnis
by a phonograph loaned by an
kimo. A print of "Janice Mered
and a comedy are being sent v
the machine. Future programs h
not been arranged, but it is expec
that regular shows will be given.
Says European Shows Lag
Rochester, N. Y. — "European t
ater managers still can take lesS'
in showmanship from Americj
Their presentations are all of a sai
ness, and they feature American i
tures a year old.' ' This was the m
sage brought back by Arthur
Kelly, publicity director of the Es
man, on his return from sev(
weeks abroad.
There is a 'Comerblock' cut furnish
FREE for all Pathecomedies at yt
Exchange.
AMALGAMATED
VAUDEVILLE AGENC1
'Attractions for
Picture Theatres
Standard Vattdsville Act
1600 Broadway, New York Cil:
Phone Penn. 3580
II
I iThursday. August 4. 1927
THE
iS^mk
DAILV
»
LAST MINUTE DEVELOPMENTS IN
THE INVESTMENT FIELD AND THE
DAVS QUOTATIONS ON FILM ISSUES
Financial
HOW BANKERS VIEW MOTION PIC-
TURES—WEEKLY RESUME OP IN.
DUSTRVS FINANCIAL STRUCTURE
EXPANSION, INVENTORY
RAISE PARAMOUNT LOAN
Increase in bank loans of Para-
mount to $12.717 811 on April 2. 1927.
igainst $5,079,594 as of Jan. 1, again
jf approximately ?7, 700.000, was due
.0 heavy expenditure for real estate
jxpansion, entailing serial payments
jn investments together with increase
)f inventory by $5,000,000 in 1926.
)n account of the larger number of
jilms made. Total current liabilities
pcreascd to S24.224.107 compared
"th $18,816,630, an increase of $5,-
00 000.
The company recently estimated earnings
jr the quarter ended June 30 as $1,420,000
ijual to $2.19 a share of 577,798 shares of
ommon outstanding, compared with $937,819.
r $2.07 a share on 375,647 in the same
eriod of 1926.
Total current liabilities stood at $38,821,727
of April 2, of which $25,485,764 was in
iventory and $7,538,615 in cash, against
36,063.151 current assets, including $23,-
79.358 inventories and $6,562,913 cash as
f January I, 1927.
Paramount's working capital as of April
shows decline to approximately $14,000,000
?ainst $17,200,000 in January.
Several years ago Paramount tied up a
.rge portion of its working assets in real es-
ite and ran bank loans up to $8,000,000. but
II bank loans were paid off in 1924 and did
-A reappear on the balance sheet until the
id of 1926, when they became necessary due^
> the larger number of features made last'
;ar, a number of which have been carried
/er in inventory and not put in general
Jease Income from these expected in the
St quarter will enable liquidation of a por-
Dn of obligations.
Paramount's expansion program in the last
ree years increased gross assets in wholly
raed real estate from $13,689,651 in 1924
$75,318,935 in 1926, while total gross as-
EDWARD B. SMITH
&CO.
Mtmben New York, Pbiladilphia
cind Boston Stock Exchanits
Corporate
Financing
Philadelphia
New York Boston
sets were increased from $61,835,396 to $143,-
893,976. In the same time total liabilities in-
creased from $21,457,744 to $67,516,480.
Much of the additional property was .icquired
through funds obtained by the sale of com-
mon stock, of which about $30,000,000 has
liecn sold in the last three years.
So far this expan-^ion has not yet been
reflected in any material increase in earn-
ings, which in 1926 were $5,600,815. equal
to $10.82' a share on 459,020 average shares
of common outstanding, against $5,421,214.
equal to $30.08 a share on 235.931 shares,
in 1924. In the first quarter of this year,
net was $2,067,273, equal to $3 33 a share
on 574.590 shares.
Consolidated statement as of April 2, 1927
shows total assets of $149,847,935 compared
with $143,893,976 on Jan. 1. 1927, and profit
and loss surplus of $16,496,566 against $15,-
733.422. Current assets totaled $38,821,727
and current liabilities $24,224,107 as com-
pared with $36 063,151 and $18,816,630 re-
spectively, on Jan 1, 1927.
Roxy Dividend to Start
After Sale of Bonds
Regular quarterly dividends on the
Class A stock will be inaugurated
following flotation of $2,500,000 of
fi'/2 per cent secured debentures, of
Roxv Theaters Corp. to be sold bv
Halsev. Stuart & Co., S. L. (Roxy)
Rothafel, president of the company
told stockholders. The new financ-
ing will provide a definite funding of
all indebtedness, furnish money to
pay off all creditors and restore cash
available for dividends, he said.
The purpose of the financine is to
erase a deficit of over $2,000,000 in-
curred in erection of the Roxy.
which excess cost since has been re-
duced substantially out of the the-
ater's earnings. Dividends alreadv
accumulated on the stock will be paid
oiT as rapidly as future earnings war-
rant. Roxy said.
Wesco Holding^s Valued
at Over $20,000,000
Los Angeles — With Wesco, hold-
ing corporation of West Coast The-
aters and Pacific West Coast The-
aters now boasting around 260
theaters, and an ambitious program
outlined, the financial structure of
the company naturally is a factor of
grf-Tt interest to the trade.
Wesco is well financed to carrv on
♦he ambitious program it has outlined
'r\r it has plenty of cash and its af-
filiation with Havden. Stone and Co
assures ?mple capital at its call. Wes-
ca is a Delaware corporation with no
oar value stock. Accordingly, the
worth of its stock is computed bv
earnings. However, a conservative
estimate of cash invested in Wesco
places thf pmoimt at something well
over $10,000,000. This does not in-
f-lnde Iea<;es held which, if considered
with cash investment, would run the
totpl vp't'e of holdings above the
<52nOOO000 mark.
Wesro controls West Coast The-
•'tpfs and owns outr'orbt Pacific West
Toast Tlienters. This latter eroun
vp:; hrniie'^* into the pool by North
AmeriVan Theaters, which is accept-
'n<r Wesco stock for its holdings in
Pacific Northwest Theaters, the for-
mer Jensen & Von Herberg chain.
President's Decision Has
Slight Effect on Stocks
By C. C. CARTWRIGIIT,
Shields and Co., Inc.
President Coolidge's announcement
that he does "not choose to run in
1928" had little effect on picture se-
curities yesterday. With the excep-
tion of Pathe no stocks closed more
than a point below Tuesday's last
sale, and Paramount and Fox closed
fractionally higher. The past week
as a whole has been devoid of spec-
tacular activity. Warner Bros. "A"
showed a net gain of 2.)4 points, but
net changes in other stocks were only
fractional.
Tentative report of Paramount for
the second quarter estimated net
profits available for dividends at $1,-
420,000 as compared with $937,818
during the same quarter of 1926.
Earnings for the six months of 1927
amounted to $3,487,273 against $2,-
587,507 in the same period of last
year. After provision for dividends
on the preferred stock, such earnings
were at the rate of S5.50 per share
on the 577,798 shares of common
stock outstanding.
This increase in earnings during the cur-
rent year undoubtedly reflects the results \x-
ginning to be attained by the huge expendi-
tures which Paramount has made during re-
cent years for expansion purposes. The
Paramount theater has been a substantial and
consistent moneymaker since its opening last
November. Income from Balaban & Katz
holdings also were included for the first full
six months' period.
Based on the first half year, earnings for
1927 should be materially in excess of those
for 1926. Earnings for the six months ex-
ceeded dividend requirements by a narrow
margin, which may be substantially increased,
however, during the second half year when
Paramount begins to market its 1927-28 prod-
uct which includes several big and costly
films.
Quotations
High Low Clote Sales
•tAm. Seat. Vtc
•tAm. Seat. Pfd
Balaban & Katz... 60^
Bal. & Katz Vtc
Eastman Kodak ..171?^
*tFilm Inspection
'First Nat'l Pfd
Fox Film "A" 58^
tFox Theaters "A". 15J4
Tntern'l Project
I.oew's. Inc 51^
t + Loew's. 6s 41ww.l02K
ttLoew's.6^41 x-war 9744
M-G-M Pfd 25
*M P. Cap. Corp
Pathe Exchange . . 8
tPathe Exch. "A". 34 J4
*ttPathe Exch. 7s37
Paramount F-P . . 94J4
•Paramount Pfd
ttPara.Bwav.5^s51 99^
"Roxy "A" . . 33 31
**Roxy Units 36
**Roxy Common .. 9%
Skouras Bros 37
Stan. Co. of Am.. 66^
*tTrans-Lux Screen ....
*tUniv. Pictures
*T'niv. Pict. Pfd
t Warner Bros. ... 16J4
Warner Bros. "A". 24?/^
60 J^
167"
57^
15H
siii
102^^
97M
25
's"
3m
92%
99 J4
34
37
66
1614
235^
47
48
60 J4
73^
170
i%
100^4
58!^
15J^
10
5i;4
102V«
97J4
25
8/.
8
32
100
935^
115^
99%
37
66 '/g
4M
30
100
16!4
24
3,600
i',666
300
i',i66
8
4
200
'566
5,600
3,900
"\2
10"
2,100
•Last Prices Quoted ''Bid and Asked (Over
the Counter)
tCurb Market ttBond Market
NOTE: Balaban 4 Katz ii listed on thr
niicago Board; Skouras on the St. Tnnis
Stock Exchange and Stanley in Philadelphia.
For Theatre
Mortgages and
Insurance
HAROLD
J.
COHEN
201 W.
49th ST.
N. Y. C.
EDWARD
G.
JOSEPH
CIRCLE
0206
9964
Theatre Brokers
WE
Buy— Sell — Lea.<se
Promote Finance
Motion Picture Theatre Anyv here
Sofferman Bros., Inc.
1560 B'way New ^ ork City
Phone Bryant S607-8-9
WE FINANCE
Production
Theatre Building
Equipment Accounts
or any other activity in
the Motion [Picture Business
Mnlion Picture Capital Corp.
Capital an'l enrpln. OTer S2,ROn,000
FRANK R. WILSON, Pres.
51 E. 42nd St. New York City
WILLIAM E. LAUER & CO.
lAemheri N. Y. Stock Exchange
1560 BROADWAY, N. Y. C.
W. AUERBACH. Manaser
TeL Bryant 1780
Qive Up Orders Accepted
MAIN OFFICE
50 BROADWAY, N.Y.C.
Tel. Hanover 3350
THE
:%g^
DAILV
i
Thursday, August 4, 192/1
you'd be amazed
at the
results
this
big little paper
produces
for
you
but ivhen yon stop to realize
that everyone oS Importance
in the film industry reads
THE FILM DAILY
each day it's not hard to un-
derstand.
the voice of the FILM DAILY
is tar reaching.
Hays Airs Opposition
to Quota Restriction
( Ccmtinued from Page 1 )
Hays was chairman at a luncheon
given to Liidwig Klitsch, president
of the Ass'n of the German Film In-
dustry, president and general man-
ager of the Scherl Publishing Co.
and active head of the Ufa. It was
the first time that a definite stand
on this question had been taken by
Hays as titular head of the industry.
In the address made by Klitsch tht
latter made this declaration:
"Our film industry is in a perior'
of transition. We do not have, eithet
as complete an organization for thf
distribution of German film in th'
world market as j-ou have in Am-
erica. Therefore, we believe that fo
the time being we cannot forego a
certain protection of our industry."
At a later point, Klitsch declared
"I wish to add, however, that
which ever way the kontingent ques-
tion will finally be solved, the Am-
erican film industry will always have
in a satisfactory measure an oppor-
tunity to show to the German public
their wonderful and well-known crea-
tions."
In defining the policies which moti-
vate the industry here. Hays said:
"The purpose of the motion picture indus-
try, whether its seat of production is in Amer-
ica, in Germany, in England, in France or
wherenot. is the production of the best possible
entertainment.
"As for America, we want the best mo-
tion pictures that are available. If they are
made in Hollywood, all. well and good, but
if they are made in Germany, all well and
good again This has been proved already
by the popularity of many foreign pictures
that have been exhibited in this country.
"We welcome foreign productions that meet
the standards of our audiences. There will
always be room for them."
Evidentlv sharing the opinion ex-
nres'ied editorially by THE FILM
DAILY yesterday, Hays said later:
"The only basis of trade relations in mo-
tion pictures that we recognize is the quality
nf the picture itself.
"The competition that exists in motion
iiictures is not between Germany and Amer-
ica, not between England and America, but
between good pictures and better pictures.
This is the only basis of competition that
should and can logically l)e allowed to operate.
"All international trade relations are fun-
damentally founded upon fair competition for
the best goods in an open world market.
"Artificial trade barriers are destructive
and they cannot operate to the advantage of
those industries they protect nor to those
they would retard. There are too many nat-
ural trade barriers to overcome without the
inflection of other hindrances by laws which
upset and throttle fair competiton."
Hays drew attention to the action
of the recent World Economic Con-
ference held at Geneva under the
auspices of the League of Nations
where unnatural trade barriers was
condemned. Later, he pointed out the
following:
"Only a few days ago, the International
Economic Conference of the League of Nations
Jook an enlightened step forward, when in
strongly worded resolutions, it recommended
first, that an international convention should
be prepared to regulate and facilitate the
passage of frontiers by news photographers
and motion picture men with their instru-
ments, for instance, by the creation of a dis-
tinctive emblem similar to that used by tour-
ing automobiles, and second, that a postal
convention be entered into by all countries to
permit the rapid transmission of documents,
photographic films and plates under a distinc-
tive emblem".
Klitsch turned to the situation in
Germany and explained that there
were not enough theaters there
wherein a picture could be plaj^ed to
And That's That
By PHIL M. DALY
"IJANK" Arnold of Samuel Gold
■'-'- wyn's staff deserves a real banc
for the "preview glimpse" of "Thi
Magic Flame," an artistic piece o
copy advertising on the forthcomin{
Ronald Colman-Vilma Banky feature
// you're m picture biz you should
take a trip to the Klaw and set
' Merry-Go-Round," a 'inile-a-minuti
eview whose book and lyrics are by
loward Dietz and Morrie Ryskind.
hey've got a nickelodeon turn
howing an old D. W. Griffith
hriller, and wisecracking gags go-
}ig with it which make it a riot of
sntertainment.
1
V
i
■A'
id
Henry T. Titus, who formerly op-
erated the Vivian and Crystal, Day-jil
ona Beach, Fla., has been appointed
a municipal judge. Wonder what ihc\ii
sentence would be for film salesmen
if they ever run afoul of the law
there? ^jf
C
Arrangements Out-
lined by GameramenF
{Continued from Page 1) *-
mitted on a set is to be determined! "I
by the type of picture being madei
as well as its footage, according to %
Frank Ziesse, business secretary, ii
Members of the organization are not>
to be permitted to do any work in
connection with lighting, he statcd.U
Membership fee has been set at th
$50, and an invitation extended to all )(j
cameramen to join the organization
A number of members of the Am-|jte
erican Society of Cinematographers
have joined the new organization and
effort will be made to absorb the
A. S. C. There are about 225 camera- j
men enrolled in the organization.
Units have been organized at St. fi,,
Louis, Kansas City, Omaha, Cin-
cinnati and Cleveland, while organ-
izing is under way at Chicago and
Los Angeles.
George W. Bitzer heads tHe organ-
ization, while Marcel Le Picard is
vice president, Walter Scott, secre-
tary, and Frank Kirby, treasurer.
(S
th.
its full advantage. He drew a com-
parison between Germany with its
70,000,000 population and 3,600 the-
aters and the Lhiited States, with its
population of 120,000.000 and its the-
aters which he placed at 16,000.
Here he touched upon the point made
yesterday in an editorial when THE
FILM DAII-Y expressed the opinion
that the field abroad, Germany and
other countries included, was as yet
largely untouched.
Many of the leaders in the indus-
try attended the luncheon.
The German government was represented
I)y Dr. Carl von Levinski, German Consul-
Generam, Dr. G. Heuser, Consul and Dr.
Eugen Klee, Consul. James J Davis, Secre-
tary of Labor, was one of the guests.
Among the motion picture executives pres-
ent were: Eugene Chrystal. Eastman Kodak;
Colvin Brown,, Courtland Smith. Walter
Camp, Jr., Marcus Loew, Adolph Zukor,
Emil E. Shauer, J. J. Murdock, John C.
Flinn and II. D. Buckley, T. Mulrooney,
United Artists Corp.
ihi
THE
I'jursday, August 4, 1927
■^^
DAILV
f & K. Demand Wide
Protection Range
(Continued from Page 1)
the wall, because of (heir inability
get product, and would place some
the distributing companies at the
rcy of the circuits.
Jndcr terms of proposed new pro-
tion, first run houses would be
en protection of four weeks over
Class A pre-release houses, which
turn would have a seven day clear-
e over CTass B theaters. Class
would mark general release of a
ture, with Class D and Class E
ises following with successive
en day clearance. Theaters charg-
under 15 cents admission, are
ced in Class F and would not be
fible to play a picture until the
y-third week following its Class
showing.
Jalaban & Katz's strength here in
atcrs of preferred classes, together
h their holdings out of town for
ich unusual protection is being de
ndcd. make the situation a ticklish
for independent theater operator?
exchanges. Downstate protec-
covers the entire territory served
Chicago exchanges.
'The Callahans and Murphys"
(M-G-M)
■ week in advance, letters were
•o all the Callahans and Mur-
mviting them to see the picture,
names were picked from the
e phone book and the presentation
he letters at the box office was
d for admission. The newspaper
generous with space in a nice
e-up on stunt. Two window dis-
s were secured; one with a res-
ant which featured "Callahan and
phy" corned beef and cabbage,
the other with a washing ma-
e agency with copy similar to,
he Callahans and Murphys' now
the modern washing machine. —
'Ms. R. Hammerslough, Broadway,
> vburgh, N. Y.
"McFadden's Flats"
(First Nafl)
ransformed front of theater into
■ijance to a brick apartment build-
This was done through covering
H theater front by beaverboard
4 ted to resemble brick. Two door-
s were left opening into the lobby,
I painted above them in large let-
were the words "McFadden's
" Entering patrons could
dcely avoid seeing the title of the
c ing attraction. This beaver-
( ;d front was 20 ft. wide. The
If re of Charlie Murray, holding
(■ iter Conklin out of an upper win-
ic , ready to drop him, was cut out
f he three-sheet poster and out in
r of the second floor windows. —
A H. Cornwell, Liberty, Marysville,
Vf.
Details of B. & K, Re-zoning Plan
^Sunrise" Opens Next Month
Junrise" will open an extended
ifigement at a Broadway "legit"
Ose next month.
The iulk)\ving are the terms which
the B. & K. protection agreement
provides:
It is understood and aK^ccd that all films
arc to be srt for regular release in the fol-
lowini; manner:
The City of Chicago shall be divided into
three divisions. The North Side, which shall
Iw that portion of Chicago lying north of and
east of the north branch of the Chicago River.
Except Terminal theater which >hali be con-
siden.ll a North Side theater.
The West .^ide. shall be that portion of
Chicago lying west of ami south of the North
branch of the Chicago River on the north
and west of and north of Archer Ave. on
the south not including Archer Ave.
North and .South .Side to be released to-
gether. West Side to be released week after
North and South Side.
Playing Schedule in Accordance with
Classification
Ix)op First Run: Theaters in this classifi-
cation may play pictures whenever available.
Class A Pre-Release: Theaters in this clas-
'ification may play pictures starting any time
four weeks after the last day of exhibition in
:he loop first runs.
Class B Pre-Release: Theaters in this das-
'ification may play pictures any time 13 days
after the last day of exhibition in the Class
A Pre-Release.
Class C Houses: Theaters in this classifi-
cation may play pictures in the first week
of general release, which shall be any time
seven days after the Class B Pre-Release.
Class 1) Houses: Theaters in this classifi-
cation may play pictures in the second week
of general release.
Class E Houses: Theaters in this classifi-
cation may play in the third week of general
release.
("lass !•■ Houses: Theaters in this cLissifi-
cation may play in the 5.Ud week of general
release.
The above is to apply generally in the city
theaters or theaters considered city theaters
and governed by city protections except in
specific theaters listed and covered in another
portion of this agreement where a specific pro-
tection is requested.
Classification of Theaters
Loop First Runs McViikers, Oriental,
Monroe, Rialto, State-Lake, Roosevelt, Chicago,
Orpheuni, Castle, Apollo.
Class A Pre-Release — Uptown, Harding,
Tivoli, Woodlawn, Granada, Marbro, Riviera,
Senate, Sheridan, Capitol, Avalon, Paradise.
Class B Pre-Release — Congress, Norshore.
Tower, Belmont, Piccadilly, Diversey, Strat-
ford.
Class C Houses — First week regular re-
lease. Adult admission week days evenings,
not less than 20 cents.
Class I) Houses — Second week regular re-
lease. Adult admission week days evenings,
not less than 2 Ocents.
Class E Houses — Third week regular re-
lease. Adult admission week days evenings,
not less than 15 cents.
Class F Houses — Theaters charging an ad-
mission price of less than 15 cents for adults
at any time.
Madison Street Houses in Loop — These the-
aters shall not play pictures earlier than first
week of general release.
Castle Theater — This theater may play first
run pictures any time available. This theater
to play second run loop pictures in the week
following the prerelease "A" Houses.
Rialto Theater— This theater may play first
run pictures any time available. This the-
ater to play second run loop pictures in the
same week as pre-release "B" theaters.
West Canada Bids for
British Film Center
(Continued from Page 1)
that of the Lions' Gate Cinema Stu-
dios, local firm which is identified as
the First National Cine Studios Syn-
dicate. This coinpany recently pur-
chased studio property in West Van-
couver.
A British producing syndicate has
been busy in Victoria, where rate-
payers have voted in favor of munic-
ipal support for the venture to the ex-
tent of $200,000, providing English
distributors and exhibitors provide
$400,000. This is the Fleming or-
ganization.
Matheson Lang interests in Lon-
don (England) have secured an op-
tion on the magnificent Dunsmuir
residence and gardens at Victoria
for picture purposes. Representatives
of Lang declare that this company is
privately controlled and financed.
The Barnes Calgary Film Produc-
ing Co. has been organized at Cal-
gary, with the backing of AI G.
Barnes, circus proprietor of Califor-
nia, and announcement is made that
the Barnes organization of Califor-
nia would be transferred to Calgary.
It is stated by some that Barnes and
his associates have $10,000,000 for
the Calgary project.
In eastern Canada, Thunder Bay
Films, Ltd., has made its bow at
Fort William, Ont., as a Canadian
producing enterprise with a capitali-
zation of $500,000, a stock issue to
be floated publicly.
At Toronto, the Exclusive Canad-
ian Film Co.. Ltd., is making a feat-
ure called "Destiny." Lorraine Des-
brooke is the leading player and
Emanuel Restino is the promoter.
Combined Talking
Film Now Ready
(Continued from Page 1)
t)n installation. The device is sold
independently of any picture service.
Installation cost is from $8,000 to
$15,000, according to the size of the-
ater, with a weekly servicing fee
ranging from $50 to $100 weekly
The company maintains engineers to
make the inspections and keep the
device in first class condition. The
installation cost is an outright sale
of the instrument.
Solicitations now are being made
for installations which combine fa-
cilities for reproduction of Vitaphone
pictures with Movietone offerings.
The Movietone attachment, which
has just passed final tests, will cost
an additional $2,000. over the regu-
lar charge. Exhibitors, beginning
Sept. 1, may install devices for the
projection of either type of talking
picture or both.
Separation of installation and pic-
ture service was caused by acquisi-
tion by Warners of 100 per cent in-
terest in the Vitaphone Corp.. which
now functions only as a production
unit, with all installations in the hands
of Electrical Research Products.
Exchangemen Mum on
Protection Demands
(Continued from Page 1 )
in proposed rezoning of the territory
luet queries on the situation by THE
FILM DAILY correspondent. Ex-
changemen are declared to feel that
tny statements they may make would
he followed by disciplinary action,
with some said to consider that rais-
ng of their voice in protest would
''C harmful so far as their future in
he film business is concerned.
The extent to which this feeling
ircvails is emphasized by the fact
•hat it has been some three weeks
since promulgation of the demands,
with nothing transpiring meanwhile,
•;ntil THE FILM DAILY lifted the
'id to make public just what is at the
bottom of the situation existing in
'his territory.
Inces and Brown at A.M.P.A.
Ralph Ince, Lucille Mendez (Mrs.
Ralph Ince) and Colvin Brown are
'o be guests at today's A.M.P..^.
luncheon. Hy Daab will be master
of ceremonies.
McDonald as Jiggs
Culver City — J. Farrell McDonald
has been signed by M-G-M to ap-
pear in the role of Jiggs in "Bring-
ing Up Father."
"Wings" Opening Aug. 16
Opening of "Wings" at the Cri-
terion has been postponed until
.^ug. 16.
Asbury Park Opening Tomorrow
Asbury Park, N. J. — Walter Reade
tomorrow will open the Mayfair,
built at a cost of $1,250,000. The
house, of Spanish design, seats 2.200
and will play a straight picture pol-
icy. Proceeds of the first perform-
ance will be donated to charity.
LEGAI. NOTICE
UNITED STATES DISTRICT COURT
Southern District of New York
IN THE matter' '6i="
DISTINCTIVE PICTURES CORPO-
RATION,
Bankrupt.
In Bankruptcy ^o. 41582.
To the Creditors of the Above Named Bank-
rupt and Other Parties in Interest:
Notice is hereby given that the undersigned
Trustee has received an offer of $5,000 for
all of the motion pictures, motion picture
rights, books, contracts, films, negatives,
prints, manuscripts, literature and advertising
matter and all of the capital stock of Dis-
tinctive Productions, Inc.
Please take further notice that a hearing
upon said offer will be held at the office of
Tohn L. Lyttle. Esq., Referee in Bankruptcy,
Room 1701, No. 299 Broadway, Borough of
Manhattan, City of New York, on the 4th day
of August, 1927, at 2:30 o'clock in the after-
noon or as soon thereafter as counsel may
be heard, and at such nme and place all
parties in interest may appear and oppose the
acceptance of said offer, and at such time and
place the Tru.stee will receive any better or
other offers that may be made for such prop-
erty: and
Please take further notice that in the
event the said offer or any other or better
offers are not accepted hy the Trustee or the
creditors or by the Court, that the property
herein will be offered for sale at public auc-
tion, pursuant to the Rules of this Court,
through Charles Shongood, oflScial auctioneer,
on the 11th day of August, 1927, at 10:30
o'clock A. M.
The property may be inspected at any time
during business hours at the place of busi-
ness of Arthur E. Lott, Trustee in Bank-
ruptcy, Room 903, No. 9 East 46th Street,
New York City.
Dated, New York, July 20. 1927.
ARTHUR E. LOTT,
Trustee
EDWIN PHILLIPS KOHL,
Attorney for Trustee,
36 West 44th Street.
New York, N. Y.
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FO'^'^^^^.HNG. Hugh CAMERON
Uil
i^ NEWSPAPER
<rFILMDOM
ALL THE NEWS
ALL THE TIME
L XL I No. 30
Friday, August 5, 1927
Price 5 Cents
The Debut
1
-G-M has no worry in
short subjects. The com-
pany need not take a
seat for any competitors,
en by and large, the special
ram of short subjects
led on the Embassy screen
erday demonstrated that,
he trade well knows the
ities of Hal Roach in the
edy field. And so when you
n that Our Gang appears in
M-G-M line-up there isn't
i much more to be said. The
is '"Yale vs. Harvard" and
there. The well-deserved
ularity of this series is again
lonstrated by this 'subject.
Some Conclusions
)t all the initial numbers were
n equal grade of quality. They
n't. But where quality fell off
ne spot, it was made up in an-
When you figure it out, that
e best to be said for any entire
ram no matter by whom offered,
comparison with "Yale vs.
?ard". the Stan Laurel comedy,
:ar Daddies" and the Charley
e two-reeler, "The Sting of
;s" do not fare so well,
lere were two of the Ufa oddities
n. One, "An African Adven-
' is interesting, but a bit jumpy
Dntinuity. The other, "Soaring
gs", is a splendid one rceler of
; in flight, shot in slow motion
mighty entertaining to behold.
;llent for all type of houses,
'he Flag", first of a Technicolor
s dealing with histor- ' )isodes
merican history wa done.
11 have a wide appeal, (Sealing as
les with the origin of the Hag
letsy Ross. The color work is
ly commendable.
The Extra 5.000.000
innic Sheehan, interviewed in
Ion, states:
The motion picture indus-
•y has got to get fresh pa-
ons, and it is only by fresh
itronage that vou hope to
st".
le Hays organization has been
e in this very direction for many
ths. It is not one organization's
It can't be. The exhibitor is
Fellow who can do more to culti-
new patronage, while he keeps
Did, than any other factor in the
aess. Service and an active part
lO ammunity life will do it.
KANN
WESCO HEARINGS OPEN
IN NEW YORK AUG. 23
Continuation of U. S. Case
Expected to Last But
One Day Here
lyashiiigton Bureau of THE FILM DAILY
Hearings in the case of the Federal
Trade Commission against West
Coast Theaters, et al, will open Aug.
23 in New York, instead of Aug. 6
as previously announced. Guy E.
Rowland, trial attorney who handled
the hearings for the commission on the
Coast, will be in charge of the tak-
ing of testimony to support the gov-
ernment's allegations of unfair com-
petition.
The New York hearings are mere-
ly a continuation of those originally
started on the Coast for the taking
of testimony. It is not anticipated
that they will continue over one day.
Following the hearings, briefs are to
i)e submitted and the usual procedure
begun incident to the hearings of
final arguments.
EEEORTSllNDERWAYTO
LIEI "KONTINGENT"
There is a possibility that the "kon-
tingent" restrictions in Germany
which have retarded the ordinary con-
duct of American distributors' busi-
ness there, may be removed as a re-
sul'. of the conferences between Ufa,
Paramount and M-G-M which have
practically been terminated.
Ufa officials, headed by Ludwig
Klitsch, Eugene Schlessingcr and
(Continued on Pafie 4)
Sales Ahead of Schedule
Phil Reisman Declares
Exhibitor hold-outs, on product for
the 1927-28 season are not affecting
Pathc, despite the late start made
b}- that company because of the pool-
ing of P. D. C. holdings, Phil Reis-
man declared yesterday. The new
combination, he said, has "exceeded
expectations" with the number of
contracts already written.
Impetus has been given sales, ac-
cording to Reisman, by arrival of
prints of the first three pictures of
the new group which will mark first
release of De Millc product under
the Pathc banner. "Fighting Eagle,"
he announced, has been booked into
' the Strand where it opens Aug. 13.
B. & K. Given Protection Over
Wide Area By Present Pacts
After Pirates
Louisville — Big Feature
Rights Corp. is on the trail of
film pirates who have made a
practice of invading its terri-
tory. Not so long ago an in-
junction was secured against
Will Hart in Nashville for
booking a print of "Ten Nights
in a Barroom," and more re-
cently a permanent injunction
was secured against S. Rem-
ington, of Cincinnati, who
booked "Love on the Rio
Grande" into Stanford, Ky.
Action that promises rigid
prosecution has been started
against a Cincinnati exchange
for alleged piracy.
1" WILL NOTBE SOLD,
E. H. GOLDSTEIN SAYS
"Universal is not for sale, never
has been for sale and will not be
sold." This was the emphatic state-
ment made by E. H. Goldstein, com-
pany treasurer, in commenting on the
"wild" report from Los Angeles stat-
ing that George J. Whelan, tobacco
magnate, and William C. Durant,
automobile manufacturer, were dick-
(CoKtinued on Page 4)
Para. Denies Changes
in Studio Management
Los -Angeles — Reports current in
New York to the effect that the stu-
dio officials who formerly operated
the Paramount plant in the East
and who were later transferred to
Hollywood have been let out were
denied yesterday by B. P. Schulberg.
Schulberg told THE FILM
(Continued on Page 2)
Film Exports Drop in
May, Report Shows
IVashington Bureau of THE FILM DAILY
Washington — Mav film exports,
totaling 21,307,726 ft., valued at $782,-
671, showed a decided drop from the
April total of 27,240,114 ft., valued at
$804,778, figures compiled by the
Dept. of Commerce show.
Exports by classes during the
month were: raw stock, 2,916,540 ft.
{ContxHued on Page 2)
New Extension of Clearance
Continues to be Middle
West's Chief Issue
Chicago — Protection continues to
be the big issue throughout this ter-
ritory and while no open opposition
to the Balaban & Katz demands for
extended clearance along their en-
tire line of operations has been ex-
pressed, there is declared to be an
undercurrent of protest which may
result in rejection of the demands,
provided the various companies can
unite on a uniform stand.
In preceding articles has been giv-
en a bare outline of the territory-
wide protection arrangement worked
out by Balaban & Katz and submit-
ted to the distributing eumpanies for
ratification. The proposed new
(Continued o« Page 4)
SHORT SMT flELD
CALLED "WIDE OPEN"
The short subject market is wide
open witli exhibitors setting in more
shorts than ever before, Hal Hodes,
L'niversal sliort subject sales mana-
ger declared on his return from a trip
throughout the Middle West.
The starting up of several new
short subjects production units, the
addition of siiort subjects to the pro-
gram of two more big companies and
the general discussion in the trade
(Continued on Page 5)
Cen'l Europe Restricted
by Laws, Riesenfeld Finds
"The exhibitor in this country
doesn't know how well off he is,"
said Hugo Riesenfeld, just back from
Europe. "Take Central Europe, for
instance. There all sorts of restric-
tions, municipal and otherwise serve
to restrict the exhibitor in the nor-
mal conduct of his business. Special
regulations cover extra shows every-
where. Taxes abound in profusion
and so between all these irksome
measures, the theater owner con-
ducts his business."
Riesenfeld anticipates the Colony
will open under its Universal regime
and his guidance about Labor Day.
The picture will be the thing there,
he explained. The opening attraction
is 'The Cat and the Canary."
mitm
p«^
:
—JXI^
DAILY
Friday, August 5,
siD)y|iY>
iLLTUE NEWS
ALLTUE TIME
Vai.XllNo.30 Friday. ADgust 5, 1927 Prici 5 C«Rts
lOHN W. AllCOATE
Pdblishir
Published daily except Saturday and holidayj
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertisine Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York, N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months.
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday.
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel : 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London, W. I. Pari?
— La Cinematographic Francaise, 5, Rue
Saulnier.
Financial
Trade in film stocks was scattered
no preat amounts. Some bonds were
mand.
and in
in (le-
Quotations
High
•tAni. Seat. Vtc
•tAm. Seat. Pfd
Balaban & Katz . . . 60^
Bal. & Katz Vtc
Eastman Kodak ..171^
*tFilm Inspection
•First Nat'l Pfd
Fox Film "A" 58'^
+ Fox Theaters "A". 15^4
*Intern'l Project
I.oew's, Inc 51 M
ttLoew's, 6s 41ww.]025^
ttLo^Ws,6s41 x-war 97J^
Low Close Sales
MOM Pfd.
*M P. Cap. Corp.
Pathe Exchange . .
tPathe Exch. "A".
•ttPathe Exch. 7s37
Paramount FP . .
•Paramount Pfd...
ttPara.Bway.5^s51
**Roxy "A" .. 33
**Roxy Units ....
**Roxy Common . .
.Skouras Bros
Stan. Co. of Am..
•tTrans-Lux Screen
•fUniv. Pictures .
"Univ. Pict. Pfd..
tWarner Bros. . . .
Warner Bros. "A".
25
34 «
94K
997^
31
36
9J4
37
66^
16J4
24^
60 /2
167"
5iJ4
102'/^
97M
25
k"
3m
92 7^
99 ji
34
8!4
37
66
1654
235i
47
48
60'/
73-4
170
3^
100^
58J^
15'/^
10
sm
102!^
97J<
25
8J^
8
32
100
935^
1155^
99 J4
37
4J4
30
100
1654
24
3,600
l',666
300
i',i66
8
4
200
'566
5,600
3',966
"12
100
2,100
•Last Prices Quoted ••Bid and Asked (Ovtr
the Counter)
tCurb Market ttBond Market
NOTE: Balaban 4 Katz is listed on the
Chicago Board; Skouras on the St. Louis
Stock Exchange and Stanley in PhiladelphU.
Chattanooga Opening Aug. 8
Chattanooga, Tenn. — Aug. 8 has
been set as the opening date of the
new Park on McCallie St. at Willow,
the first of a group of community
theaters planned by S. H. Borisky
and associates.
Farley Sees Boom Year
Montgomery, Ala. — Returning
from a vacation spent in New York
and New Jersey, H. C. Farley, man-
ager for Publix in Montgomery, ex-
presses himself as optimistic over
the outlook.
M-G-M Makes Debut
in Short Subject Field
M-Ci-M made its formal how in the
short subject field yesterday with a
showing at the Embassy of" the first
siihjcct (if each of the five series of
short features on the 1927-28 pro-
urani. Subjects sliown were, "Sugar
Daddies", a Hal Roach two reel
comedy featuring Stan Laurel, Oliver
Hardy, Edna Marian and Jimmie
Finlayson; "An African .Adventure",
a one reel LWa travelogue; "The
Sting of Stings", Hal Roach two reel
C(iniedy starring Charlie Chase;
"Soaring Wings", a one reel l^fa
siil)ject; "The Flag", two reel Tech-
nicolor production; "Yale vs. Har-
vard", a Hal Roach two reel Our
Gang comedy.
Utah Suit Against Schools
to Be Fought to Finish
Salt Lake Citv — Demurrer lias
been filed by the Coalville school
board to suit brought by George
Beard. Opera House owner, to en-
join the school from presenting pic-
tures in opposition to his theater.
The case, it is said, will be carried
to the Supreme Court of the state,
if necessary, as it is expected to set
a precedent in unfair competition of
schools throughout Utah.
The state law provides that the
school may be used for any pur-
pose authorized by the board, as long
as it does not interfere with school
purposes and is not used for com-
mercial purposes. In his suit, which
has the backing of the state exhibitor
unit. Beard claims receipts from
shows have been used for private
school organizations. The board,
he says, has set aside $700 for pur-
chase of films next year.
Heerman, Rosson with Fox
Hollywood — Victor Heerman and
Richard Rosson have joined the Fox
directorial staff.
New Owner at Allais, Ky.
Allais, Ky. — B. F. Clutts is taking
over the Columbia.
Para. Denies Changes
in Studio Management
{Continued from Page 1)
D.AILY that the relationship was of
the closest, and further, that many
contracts have a year to run. He
said there could be no dismissals un-
less some arrangements had been
made by Paramount to purchase the
unexpired jiortions of the contract.
Tliis has not been Hone, he con-
cluded.
Paramount Directors Assigned
Hollywood— Frank Tuttlc will di-
rect Esther Ralston's next picture
"The Glory Girl" which will go into
production immediatelv after comple-
tion of "After Office Hours." Luther
Reed has been selected to direct Flor-
ence Vidor's next vehicle "Honey-
moon Hate" based on Alice N. Wil-
liamson's novel.
Film Exports Drop in
May, Report Shows
(.Continued from Page 11
valued at $100,244. against .1,847,147
ft. valued at $93,235 in April; nega-
tives. 828.765 ft. valued at $229,200,
against 663.844 ft. valued at $122,606;
positives, 16.701,364 ft. valued at
$433,242, against 20,599,245 ft. valued
at $559,429; and shipments to non-
contiguous territories, 861,057 ft.
valued at $19,985. against 2.129,878
ft. valued at $29,508.
Madge Kennedy Suffers Breakdown
Los .\ngeles — Madge Kennedy
suffered a nervous breakdown follow-
ing death of her husband.
Canada's Population 9,389,300
Ottawa — Canada's population now
is 9,389,300. compared with 8,788.483
persons five years ago, an increase of
600,817. according to report of the
bureau of statistics, Montreal is the
Dominion's largest citv with esti-
mated ponulation of 1.000.000 fol-
lowed by Toronto whicli hns 750.000.
There are approximately 2,000 the-
aters in Canada.
SlO.OOO Hollywood Theater Fire
Hollywood — Damage of $10,000
was caused by fire at the Apollo, op-
erated by Hollvwood Theaters.
Mochrie Made District Manasrer
Pittsburg — Robert Mochrie, P. D.
C. manager, has been named district
manager for Pathe, urider Middle
West Division Manager E, A. Esch-
mann. Mochrie will headquarter
here and have supervision over Pitts-
burgh. Indianapolis and Cincinnati.
Arthur Goldsmith, P. D. C. city sales-
man is manager of the feature de-
partment at the Pathe branch.
Get House at Stanberrv, Mo.
Stanberry. Mo. — J. F. Morris and
F. M. Mever have taken over lease
of the Princess from Ad. Newton.
Walthatn Permit Issued
Waltham. Mass. — Permit has been
issued for the erection of a $250,000
theater at 234 Moody St. to the
Moodv Theater Trust. It will seat
2,200.
Sennett Plans Ready
Hollywood — Eierhteen large bnil''-
ings and several smaller ones w'1'
comprise the $800,000 pbnt to be
built at Studio City by Mack Sen-
nett. Construction is to start Im-
mediately.
Tlie two 'stages scheduled at the
present time will provide 44.000
square feet of floor space for filming
interiors. Two stages planned for
futi're construction will provide an
additional 44.000 square feet of floor
space.
Poli Worcester Opening in Sept.
Worcester. Mass.— Poll's Elm St.
will be readv for opening earlv in
September. The Hall Organ Co. is
installing the organ this week.
D«ILY TIPS WHICH MtAM DOOACS FOB StIOWHI I
"The Demi-Bride"
(M-G-M)
Department store arraii^ei
bride's window with all regalia
had cluirch windows for a bad
On one side of the improvised i
a pipe organ was built out of (
board rolls and beaverboard.
organ was gilded as well .is tht
di \vs iliat formed the backg.-o
The entire bride's party was in
wi'i'iow and at one end oi the
whidow, bride's accessories were
tured. — James H. AIcKoy, Rex,
t '!ii)nrg, S. C.
Evelyn Brent Bitten by Spider
Los .Angeles — Evelyn Brent is suf-
fering from blood noisoning caused
bv a spider bite on her foot while on
location.
Mabel Normand 111
Santa Monica, Cal. — Mabel Nor-
mand is ill with influenza here.
"Man Power"
(Paramount)
Heralds with cover reading,
Power at Your Finger Tips"
thorouglilx- distributed throuj
tlie city. These heralds were
up with the electric company,
pamphlet contained copy regat
three prizes: "Free! Richard
star of 'Man Power' offers
Westinghouse Irons to houses
holding pamphlet with the
lucky numbers. See our wit
display — you may win an ele
iron." Each pamphlet contaii
nund)er in addition to copy pel
ing to the picture. — E. R. Re
Tivoli, Chattanooga, Tenn.
"The Music Master" i
(Fox) \
Effected a newspaper cooperai
advertising page getting eight «
companies to tie-up. The tires W
printed the first day without '
trade names. Contestants hai
guess the name of the tires by
threads, note the trade slogan
with each of the tires, and the
of the distributor. Some menti
"The Music Master" appearei
each ad. — Ed Reynard, (jrand,
rion, O.
HAL ROACH
WITH LOVE
and HISSES
WITH
cSTAN LAUREL
JAMES FINLAYSOh
There is a 'Cornerblock' cut f
FREE for all Pathecomedies at y«i
Exchange. j'
STOCK PROGRAM
PROGRAM COVER
For
Moving Picture Houses
Joseph Hoover & Sons Companv
Market and 49lh Sts.. PhiladelphU. Pa
Il
MI
0
wman
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RamQaHD]
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ENTIRE ClR
cyrnoFTHEAmts
^'Ol'e)ry6rkX^ldorerforfhfrdmekl\
-The Greatest box Office Attraction ever Fi lhed/
Nowbeini] (jooy b/ ForereostGirciiifs ^Theatres of rheUSA
l/ire or phone —
to ftiE fall awing
ExchangES for^ '
Albany
1045 Broadway
Atlanta, Ga.
106 Walton St.
Bufifalo. N. Y.
505 Pearl St.
Boston, Mass.
42 Piedmont St.
Charlotte, N. C.
North Graham & 6th Sts.
Cleveland, O.
Film Exchange Bldg.
Cincinnati, O.
Broadway Film Bldg.
Chicago, IlL
806 S. Wabash Ave.
Dallas, Tex.
308 S. Harwood St.
Denver, Colo.
2040 Broadway
Des Moines, la.
1019 High St.
Detroit, Mich.
2310 Cass Ave.
Indianapolis, Ind.
432 N. lUinois St.
Kansas City, Mo.
113 W. 18th St.
Los Angeles, Calif.
1916 S. Vermont Street
Minneapolis, Minn.
16-18 N. Fourth St.
Milwaukee. Wis.
195 Seventh St.
New York City, N. Y.
729 Seventh Ave.
New Haven, Coniu
126 Meadow St.
Philadelphia, Pa.
1313 Vine St.
Portland, Ore.
449 Glisan St.
Pittsburgh. Pa.
1010 Forbes St.
Salt Lake City, Utah
258 E. 1st St., South
San Francisco, Calif.
295 Turk St.
Seattle. Wash.
20 IS Third Ave
St. Louis, Mo.
3312 Lindell Boulevard
Washington, D. C.
916 G. St. N. W.
DAILy/RjEVIEW^
Observations
Br CEOROE C WILLIAWS
BY AbOPTED CHILDREN
"Passion." among the first of the
big foreign spectacles to create a
furore (n the later era of motion
picture entertainment in this coun
try. is being booked again in lead
mg theatres of the country.
/' h fn-diclctl llhit il -mII Jo
more Imshicss this lime than il
<lid uhcn originally broiuihl oirr.
The reason for this predielion is
interesling in lliese days of the
inlcriiationali:alion of the mo-
tion picture business, with Amer-
iiiin energy providing the inter-
•nationaljcing force.
When "Passion" was played in
America the first time-it won its
way largely because of the su-
preme artistry of a foreign actress
named Pola Negri and a foreign
director named Ernst Lubitsch
J Another foreigner named Erail
Jannings was observed in the pic-
ture.
As the main title is flashed
these days it reads something
like this: ."Pola Negri and
Emil Jannings in "Passion," an
Ernst Lubitsch Production."
And Pola Negri, Emil Jannings
and Ernst Lubitsch are no longer
foreigTiers but identified with
American-made motion pictures
and great popular favorites in
every town and hamlet in this
country. 1 1
Nations of the world can have
} no quarrel insofar as pictures are
concerned. There is- i.o such thing
as nationality in them.
It is inevitable that the day will
■ come— even though it be far away
"""—when there wiil be a com-
mterchange of motion
irt and practic
vvyyynv:
THE
DAILY
Friday, August 5,
r
ay.
24 HOUSES PLANNED IN
$16,000,000 PROGRAM
Ten of Middle West Chain
to Seat Over 2,000;
Sponsors Say
Omaha — Twenty-four units arc to
be added during the vcar beginning
next Februarj' in a $16,000,000 ex-
pansion program planned for the Ne-
braska and western Iowa houses of
George Monroe, Calvin Bard and as-
sociates. Ten of the proposed the-
aters will have a capacity of 2,000
seats or more. The partners are al-
lied with Universal in holdings at
Hastings and Beatrice, Neb., where
they began building against Univer-
sal only to effect a partnership deal
later on.
At Hastings, the partners are as-
sociated in two corporations, Hast-
ings Theater and Realty Corp., head-
ed by George Monroe with Homer
Garvin, vice president, and Bard,
secretary, owning jointly with Hos-
teller Amusement Co. (Universal)
Hastings Theaters, Inc., operating
company for the Strand, Kerr, Palm
and Rivoli. Garvin has charge of
the four houses as resident manager.
Monroe heads the Beatrice The-
ater and Realty Corp., wliich he owns
jointly with Hostettler and which op-
erates the Gilbert, Rialto and Rivoli.
At Omaha, Monroe is president
and treasurer and Calvin Bard sec-
retary of Omaha Suburban Theaters,
which operates the Beacon and
Hamilton and plans two more 1,800-
seat houses.
Monroe and Bard head Cedar
Rapids Theaters, which is to operate
the $1,000,000 house under construc-
tion at Cedar Rapids, la. They also
are lessees of the $75,000 Rivoli
seating 750 under construction at
Falls City, Neb.
The ten larger theaters planned in
the 24-unit expansion to be under-
taken for next year, will seat a mini-
mum of 2,000 and be built in con-
nection with hotels or commercial
buildings. The 14 smaller theaters
will be part of hotel or apartment
house projects.
Sunday Shows at Three Rivers
Three Rivers, Te'x.—jn response to
public demand, the Rialto is present-
ing Sunday shows here '#i^li ttif
slight oppositSon.
\
"There ought to be a
law against permittiivg
these bozos to call them-
selves exhibitors, who
have wandered away from
picture biz with their
great yen for presenta-
tions. They're all wet
when they think they can
continue to make patrons
sit through two hours of
show just to see a picture.
I'm for a Back to Pic-
tures Week."
Oroville, (^'tC^lPte^w'v^fe^^.
OrovilIe^:^Iv|iWith"^^ i^'jtii^^^'i^
1,200 a th^mf.]^Jq,4)^-k^i'ii^^'-'f^-
the site oi'^^'lOifMi^i^if-M^^^^Vi^*^'
fire. Ha^Qi^ljJfef; ^^.^
Chamberlajh' iSre fd operate .Ae •nevf
house. '•:" ' ' . •■..;,; rt .■.. ■ ■,:-
Serial Leads Selected
Donald Reed, Margaret Morris
and Frank Lackteen will play the
leads in "The Mark of the Frog," a
Pathe serial to be made at Cosmo-
politan. Production starts Monday,
with Arch Heath directing and Harry
Stradling and Harry Wood doing the
camera •work.
Efforts Under Way to
Lift "Kontingent"
(Continued from Page 1)
Dr. J. Becker have been seeking to
assure a larger market for their prod-
uct in America through Paramount
and M-G-M. The latter are said to
be bending a receptive ear, but are in-
sisting, in turn, that Ufa bring its
influence to bear on the "kontingenl''
question. The situation may be sum-
med up in the following manner:
Paramount and M-G-M are inclin-
ed favorably toward commitments
which would result in the introduc-
tion of additional Ufa product to the
American market, provided Ufa can
deliver assurances that the "kontin-
gent" will be removed or modified.
This would benefit the entire Am-
erican market. In its present status,
the German regulation, which is not a
law, and would therefore involve no
legislative machinery to bring about
its elimination or adjustment, makes
it compulsory for one German pic-
ture to be shown for every produc-
tion imported into that country.
It is understood the present ar-
rangements between the three com-
panies as embodied in the German
organization known as Parufamet
are to continue and that terms
sought by all three organizations are
to be einbraced in a new contract to
become effective at the expiration
of the present agreement.
While -the deliberations have been
progressing at what is congidered a
satisfattory rate and while there aj^-
peaf;. .t9,.: be no wi^e differences in
1fip};nSji^^f is reported the Ufa officials
^^iMith _%:§«t(^h^^.J^,^^^^^|f|^ip^|^|^
^.c"'r'r^^^jt plans provide for the de-
Ijactiir^*' 6f Klitsch and Schlessinget
for :;Gern^a«y ,,qj^,;i|he.^„Columbus on. ^
Moiiday. BeektoASviCi' remain here-
for |a "somfei\ifhWc'<'t(^fe^r stay. The;-
proximity oXf-^he'-.'SaTOmg date, there--
fore, presag.sts af.^gi3Lea>al accord.
,■'';'"' .i.'r.-(i)~,n;y.i);}j?'
AmiS^;^etit-'T^*&^' ''fft. N. O. '';
New It^'f^l^'-'iTO-^TTT .'^QXs Aymoij.|_^
ncwjspaper cartofjWst? has started pvifi?'
V(
the;iiters
B. & K. Protection
Covers Wide Area
{Continued from Page 1)
Chicago re-zoning has been given in
detail and suggestion has been given
of the furtive manner in which the
new clearance program has been con-
sidered. Demands for clearance for
downstate houses, ranging from sev-
en to 60 days extended protection
over the usual clearance, and exclu-
sive runs in a number of cities with
protection over as high as ten coun-
ties aic included in the proposed re-
zoning.
When, to the protection embodied
in the new demands, is added the fact
that B. & K. is said to usually in-
sist on buying for all of its towns or
none — where such an arrangement is
suitaljle to the circuit — extent of po-
tential holding up of revenue to dis-
triliutors becomes apparent.
This is emphasized by protection
now enjoyed by B. & K. under con-
tracts closed last year and covering
the current season. Under its terms,
B, & K. first runs in the loop, are
classed as pre-release theaters and
enjoy protection over an area lo-
cated north of a line including Spring-
field, and including the major portion
of the territory served by Chicago
exchanges. That is to say, pictures
souglit by B. & K. for its Chicago.
Mc\^ickers, Roosevelt and Oriental
may not be shown in the area out-
lined, until their presentation in
Chicago. The Chicago. McVickers,
Roosevelt and Oriental enjoy 14 days
clearance over Cook, Du Page and
Lake Counties, III., and Lake Coun-
tv, Ind., while the Roosevelt enjoys
28 days clearance over the area, with
llie exception of the Class A and
Class B pre-release houses, which
may follow the loop pre-release runs.
The outlying pre-release houses in
Chicago have blanket protection after
first run, over Cook, Du Page and
Lake Counties, with some towns ex-
cepted, with 14 days clearance over
these counties and seven days over
the Class B pre-release houses, al-
though the loop second runs may im-
mediately follow showing at these
houses. Some day and date arrange-
ments are included for houses of this
class.
For the outlying neighborhood
houses, there are seven days protec-
tion over competitive theaters from
date of availability and 30 days over
ten cent houses. These houses have
protection over any new theaters
opening within a ohe-mile radiius^ ex-
cept ■ On: (\\fec\ xar linfcs;; i'wjhen ; tliei
protection; Kidius iS" exterjcted ito \y^'.
mi1,e,s
New Theaters
liriilgeport, Nclj.-— Work has started o,
house which is to replace the Lyric ope
hy Sallows & Hughes.
North Adams, Mass. — Construction is
gressnig on the Capitol, 35-43 Main St., \
the Sullivan interests are constructing.
Pullman, Wash. — Bids are being callec
by Pullman Theaters for the house ti
erected here.
Heavener, Okla. — Ground has been br
for the buildint; to house the Liberty o\
by C. D. Iluuhcs.
Lima, Wash. Oct. 1 is the tentative .
iiig date of the house under construction
F. W. Graham
A
TT
Hi
IBsi
bra
iies!
rin:
Fairview, U. — J. W. and Ted Christei
have opened their new theater.
Arlington, N. J.-
md Elizabetli Aves.,
—The Lincoln,
has opened.
Keai
ah
Calais. Me. —
started work on
The Unobskey interests li
a 900-seat theater. "
Denver— A $110,000 theater and apart
house will be built on Federal Boulevard,
t W
101
'0
la.
Fulton. Mo.— Barney Dubinsky of Jejk
son City has started work on an $80,000 1
ater and office building to be completed Nov,
H
y
U" Will Not be Sol
E. H. Goldstein Sa][,
(.Continued from Page 1)
0
:iii
er
John Ebersbn, architect! is leavnig
for Los Angeles with two of his staff
o go . iiito a series of -conierences
Vit5?r ffgrold B. Fratikli»'?*ffe,si.dent
of, :S^cs:t; Coast TheatM;;i^:;dJiKnec-
trfeii;,.:*Jtr.h the theaterv^tii/oiKg; prO'
'rJto'ra+lV planned bv FraiVkliiL...- "'.;•'
?w<f)H*hJI!|E Opens Bobkmg jQ.ffic*
"^till m>rleans.:-^a|^^l:^^n£ft^
wtwvmaiiTaged the ^-,0 o^ee'i-liere .in
icatjion of Tftt' AmiTS>^feient News (^fei 10^^-' ,ft;n'd' "'since haS' Kfeert' croinaectisd
/otijig 12 p'^'^^;^(3!'n^s of the 1aeaii;.'A\'^'|}, #(;|trlcal pront6'{fe;l.-'Tifa<;;fyp;pned
ering for purchase of the company
a reputed price of $10,000,000.
Goldstein pointed out that any sUI
negotiations would have been brou(
to his attention had they been uni
way, pointing out that he is in f
quent cable communication with C
Laemmle who is in Europe.
Whelan added his denial to that
Goldstein, stating there was no tn
to the report that he was seek]
to purchase the company in assoc
tion with Durant. The latter is
ported in Chicago.
i
New Vancouver Exchange Buildin
Vancouver- — ^A new film exchang
building is being erected at the cor
ner of Gerrard and Davie St., to prCf
vide additional accommodation fffj"'
the increasing number of exchange
branches.
k
tliij. universal booking olft.Ci^lr--
Italian Business Boom Seen
Rome — Betterment of busines:
generally throughout Italy is seer
hyltax cuts just approved by the cab-,
inejt, baseidion ithe Rising value of the:,
lira (which' is quoted on the New
York T](iarket at 5.44j cent:s). Tht
leductioins, tAt^'P a>bout > .l.j|fi,000,000
'a ?uVi)lirs'oT456;d00!000Tire;and the
public debt has decreased '928,000,000
1 jSc^<5 pividenid Iii'di-eaied
ijjtirfe, N. Y.— Stockholders of
Schjne Chain Theaters, have voted to ||
change the charter provisions to in-|i,|
crease the present $2 annual cumula-j,
;tive dividend to $3 a share. Several
other changes have been made, in-
clujding provision for a new $1 par-"
ticipating dividend clause on prefer- *r
ende stock.
^^.^'>j,-y*'
THE
ay, August 5. 1927
-^^
PAILV
\ Little
from '*Lots*'
^ By RALPH WILK mi^H^
1' I'Ll-l jackii- Sclilcsiiigcr of
llighlaiul I'alls, N. V'., is an
iisiastic William Boyd fan. He
rated iiis birtliday mi July 26 by
essiufj "Tlie Yankee Clipper,"
inj; Boyd, and on the following
le went back for a second view
IS picture.
* * *
mperumcnt in not confined to
•.s. Jackie is a young valet for
at West Point, where "The
t I'oi)iter" is heiny made. Jackie
Louis Paralla, another juvenile
', have had several disputes re-
ing their standing with the
lid Crisp unit.
t * *
Our list of law graduates
ow includes J. Farrell Mc-
Donald and Theodore W.
ase, both graduates of Yale,
ase, although a student of
lackstone, spent much time
t the Sheffield Scientific
chool. He is the inventor of
ovietone.
* « *
Additions to our Hatless
ub are Frank Conklin, Les-
Soman, Max Lasky and J.
y Friedgen.
* * *
nald Crisp is telling a good joke
iiiself. En route to West Point,
: he is directing "The West
er," he admonished all the nicm-
of his unit to obey regulations.
y first day at the military academy,
removed his coat and watched
rcss parade of the cadets. "Hey.
buddy, put on your coat,"
lAcd a sergeant and Crisp com-
Denny Film Completed
liversal City — Fred Newmeyer
completed direction of Reginald
e ly's latest Universal production
Me Another," and has signed
rect the star's next picture.
zabeth Pickett Back at Studio
>llywood — Elizabeth Pickett has
ned to the Fox studios after a
of Washington, Oregon and
0 lern California, and has com-
1 i work on the first of a series
ox Varieties.
Perez TitUng "U" FUm
iversal City — Paul Perez has
engaged by Universal to title
.dferd Laemmle's forthcoming Uni-
et I-Jewel 'The Thirteenth Juror."
i:e
ewerka Gets Cresco House
( :sco, la. — Frank Wewerka,
)si e exhibitor, has acquired lease
e Cresco, for several years op-
a 1 by Fred C. Hinds.
Aitwerp House Changes Hands
Atwerp, N. Y.— C. E. Taylor has
ik< over the Casino from Clyde
■ lit.
Short Subject Field
Called "Wide Open"
(Coiitiniicil from Paiie I)
and trade papers of short product
(luring the past >ear has acted to in-
crease the demand for one and two-
reel pictures to a surprising degree,
lie stated.
"The exhibitor is falling back on
short product to build up his pro-
gram." he continued. "There is a
strong agitation for less presentatit>ns
and more pictures. Exhibitors are
culting out the ginger bread and lin-
ing up good short subjects for their
houses. The i>icture otTering makes
or breaks the show in most towns
The screen entertainment is being
recognized more than ever as a fac-
tor which brings in business.
"The added competition in the
short product field has improved our
business rather than hurt it because
the general talk, publicity and adver-
tising of short product has re-estab-
lished thi.s form of film entertain-
ment in the estimation of exhibitors
who had turned towards vaudeville
and presentations. T find that much
more short product is being bought
as a result. The market is wide-open
We are doing exceptionally well as
a result of this and due to the fact
we have an unusual line-up. WV
expect to fop all previous records by
far with our short product this sea-
son, because of the better breaks we
are getting in first-run houses and
because of the greater volume of
subse(|uent-run business."
' Inter-Globe Buys "Mumsie"
London- — Milton L. Cohen of flie
Inter-Globe Export Corp., has pur-
chased American rights to "Mum-
sie." a Herbert Wilcox production,
starring Pauline Frederick. He is to
return to New York soon with a
print of the picture.
Calderone Opening Another
Salvatore Calderone, operator of a
chain of houses at Hempstead. Val-
lev ."stream, Mineola, Lynbrook and
Westbury, opens the new Cove. Glen
Cove. L. I., .Aug. 12. The house,
whicii seats 2,000, will play a com-
bination policy.
Morris Gest III
Illness has caused Aforris Gest to
cancel this year's tour of "The ^^ira-
cle."
Rush U. A. Coast Theater
Hollywood — Three shifts are work-
ing on the United Artists theater in
an effort to complete the building
before November. Thanksui\ing
Eve is the tentative opening date.
Earle Seriously 111
Philadelphia — George H. Karle,
Jr., financier who is prominent
among stockholders of the Stanley
Co., is seriously ill.
Robards Free Lancing
Hollywood — Jason Robards now is
free lancing.
Linderman Quits
Edward Linderman, assistant sales
manager of Warners extended run
department, has resigned.
the ne^vsreels must be given
due credit for the important
part they play in this great
industry. ^
time, money and danger ap-
parently mean nothing in the
lives of ne^wsreel men. scoops
and service are in their blood.
from filler to feature the
neivsreel has climbed.
live shoivmen give neivspaper
space to the new^sreel.
live sho^rnien play up the
ne'wsreel in their lobby ad-
vertising.
some live shoivmen even play
up their new^sreel in electric
signs.
live shoivmen realize the value
of neivsreels and capitalize it.
its amazing and exceptionally
interesting to know^ the ^4ns
and outs^' of hoiv neivsreel
organizations function.
be sure to read the neivsreel
section of this Sunday's FILM
DAILY which wiU be distrib-
uted and in the mails august
sixth, you'll find it interest-
ing and valuable to you as an
exhibitor.
like the neivsreel the voice of
THE FILM DAILY is far reach-
ing, interesting and construc-
tive.
—don mersereau—
I
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JUIES ltV\ GRAB?
PUY DMES
ofe ey«'of moHeveryb,
^6j
Tound New York
that the
■week
porU
fteentn
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IRST NATIONAL HAS
THREE ON BROADWA
This has bcen^a busy v .-ek for First
National on Broadwrj- with three pic- | Bl
iurcs playing co-j*^mitl
^^
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"T»-
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fet^^ •
<'^.-
FIRST I
STARS
Norma Talmadcier Colleen Noorer Constance Talmadfier
Richard Barfhelmessr Billie Dover Harry Lanedonr
Milton Sills, Johnny Nines, Ken Naynard, Will Rogers
FIRST I
STORIES
Patent Leather Kid, Adaptation of fhe Barker, Nelen
of rroy, Niracle, Poor Nut, Crystal Cup, Ladies'
Ni£ht, Corilla, Camille, Lilac Time, Lady Be Good,
Butter and Efig Nan, The Golden Calf, Harold Teen,
Texas Steer, Fabian's "Sailors' Wives,'' N. Bell
Wright's "Shepherd of Hills"
Member 4 Motion Piclure ftoductw -a DlrtrlbwtoM of Ainerlcft Inc-MU H.H»>» PnMnX
/.
li
if FILMDOM
;;"^'^' "iiR NFW HOME
FILM DIGEST
VOL. XLl No. 31
Sunday, August 7, 1927
Price 25 Cents
QrahbedbvKUNSHy
for the lon^-i*im /
Madison. Detroit ;
Yf
UNIVERSALIS
l^ong ^un Special
which the critics proclaimed the greatest
thriller ever seen — starts its triumphant career!
with LAURA LA PLANTE
heading the perfect cast, including Arthur
Edmund Carew, Creighton Hale, Forrest
Stanley, Tully Marshall, Gertrude Astor,
Martha Mattox, Flora Finch— based on John
Willard's stage play which startled the world!
PAULLENI
Production
Production
Peace reigns at Coast studios,
> and the economy program
i agreed to by all factors in
production has been launched.
What will the outcome be,
what effect will the new order
of things have on future
picture quality ? Follow this
important development
through THE FILM DAILY.
Performance
CIRCULATION, prestige, reader confidence. These are the three
factors by which the worth of a publication is measured. Nine
years of square-shooting, in the presentation of the news of the
business while it is news, with bunk eliminated, and service de-
partments which really serve, constitute THE FILM DAILY
RECORD of performance which has held its position of
Consistent Leadership
Improvements
Competition in the equipment
field presages a period of spirit-
ed activity which should mean
speedier development of new
machines and accessories. In-
novations in the field, and
analyses of the best the market
has to afford will be fully pre-
sented as they develop in
"Theater Equipment and Ma-
nagement" a regular Sunday
feature.
rn:/lmerican Girt
laoiH I K
Owe o\ her f;reat veUicles for 1927-28 tvill be
"WALKING BACK" based on this sensational
Liberty Majjazine Serial "A Ride in the Cowntry,"
bv Georjie Kibbe Turner.
Two Wild Days and Nights on the
Roaring Road to Romance
/r~y / ERE'S the swiftest-moving serial you ever read.
Oyy It plunges at breakneck speed into a fascinating
series of tensely dramatic adventures. It's all
over in forty-eight hours, and it leaves you breathless.,
Young love, gang feuds, and the mysterious underworld of
a great city.
Watch next week for
le in tne Coimtry
By George Kibbe Turner
It Begins in Next Week's LIBERTY
(ReP-roduction of Announcement which
appeared in July 30th issue of Liberty)
This great serial is typical of the
series of four rapid-fire up'tO'the-
minute stories of modem, youth
selected for Vera Reynolds on the
Pathe-De Mille Program.1927-28.
The 3 other Hits are--
"ALMOST HUMAN"
with Kenneth Thomson
Screen play by Clara Beranger
Suggested by "The Bar Sinister" by Richard Harding Davis
Directed by Frank Urson
Presented by WiUiatn C. de Mille
**THE MAIN EVENT"
Adapted by Rochus Gliese
from the story "That Makes Us Even" by Paul Allison
Directed by William K. Howard
"The Heart of Katie O'Doone"
from the story by L^roy Scott
Pathe Exchange, Inc.
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iTHE
ANDWEEKLY
FILM DIGEST
^tmsp
VOL. XLI No. 31
Sunday, August 7, 1927
EstaklishtJ 1918
JOHN W. ALICOATE, Publishtr
INDEX
PACK
riSASClAL 4
THE WEEK'S HEADLINES i
REVIEWS OF HIE NEWEST FEATURES, by Lilian (f. Brennan i.
XEWSREEL SECTION 7 17
IN EASTERN STUDIOS. "A LITTLE FROM LOTS.- by Ralph Wilk 18
HOLLYWOOD HAPPENINGS, by Haivey E. Caiismaii IS
THEATER EQUIPMENT AND MANAGEMENT, by M. L. Simmt>,is 19
SHORT SUBJECTS 20
DEVELOPMENTS IN PRESENTATIONS, by Charles F. Hyucs 20
Ncivsrcel Section
CREATORS, An Editorial by Maurice D. Kann 7
BRINGING THE WORLD TO YOUR SCREENS 8
THE GREATEST NEWSRF.HL RACE IS ON! 12
THE NF.WSREEVS STRUGGLE 12
INTEGRITY 12
PATHE NEWS REORGANIZES IN PREPARATION FOR NEW YEAR.. 15
MGM MAKES BOW WITH FIRST RELEASE AUG. IS 15
KINOGRAMS STARTING \Oth YEAR WITH BIGGEST STAFF 16
NEWSREELS FOUND TO SUIT ALL TASTES 16
-TALKING NEWSREEV AS EVENTS WARRANT, TALLEY SAYS... U.
Always at your service-
and free to all subscribers to
THE FILM DAILY
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r/f^HEWSPAPER
AHDWEEKLY
FILM DIGEST
VL. XLI No. 31
Sunday, August 7, 1927
Price 25 Cents
HELKA READY TO BLOCK, OPEN MARKET WOULD BE
iPlANSmiFT QUOTA
(ompany May Thwart
,Ums of Paramount and
' M-G-i\I
Berlin — The trade here is iiiter-
ilcd in the iieKotiatioiis now draw-
? to a close in New York under
terms of which Paramount and
-u-M seek "to have the "konting-
it" restrictions either removed or
: ered.
A board of 12 controls the "kon-
iigcnt" situation. The trade here
Is always held the belief that of
fs governing board, Ufa has con-
oiled si.x members while the Eni-
ica of Munich, Ufa's chief competi-
iin in Germany, has held sway over
le remaining number.
Since the Deutsche Bank has with-
■ awn its active financial participa-
)n in Ufa affairs and since the com-
ny has found itself confronted by
period of financial strife, its pres-
je, many hold, has declined. With
has gone some of its influence over
e group controlling imports of pic-
res into Germany.
As reported a few days ago in
hies to THE FILM DAILY, Pres-
ent Scheer of the Enielka has pub-
•ly voiced his opposition to the con-
rence in New York and has come
It for a "kontingent" of 2 to 1 in
ace of the 1 to 1 arrangement which
jW exists. Emelka may bring
lough influence to bear to thwart
ly aim on the part of Paramount
nd M-G-M to change the "konting-
it" regulations.
Ask Constitution Day Aid
Will H. Hays has been requested
y the National Security League to
rge theater owners to display a slide
om Sept. 12-17, calling attention to
onstitution Day, Sept. 17, which
larks the 140th anniversary of the
"onstitution.
Features Reviewed
Catch as Catch Can 5
Lonesome Ladies 6
Madame Pompadour 6
The Mojave Kid 6
Range Courage 6
The Rejuvenation of Aunt
Mary 6
Straight Shootin' 6
The Valley of HeU 6
Short Subjects 20
BLESSING^APER SAYS
'Harmful' Seasonal Buying
Would Be Eliminated
is Claim
Seattle — Open market buying will
be "a blessing in disguise" through
elimination of seasonal buying, caused
by block booking, declares "The M.
R Record".
At present, during July and Aug-
ust, probably 60 per cent of the year's
business is contracted for; leaving
not more than 40 per cent (though
often the percentage is lower) to be
purchased during the remaining ten
months of the year, the publication
states.
"Seasonable selling produces drive methods,
and driving methods in selling is unhealthy",
it continues. "The officials at the home of-
fice raise hell with the general sales manager
and his staff; they in turn pass on the hell
to the district managers and the branches;
and by the time it reaches the salesman, who
has contact with exhibitors, so much hell
has been raised that it is a question of pres-
sure, and that alone to keep bis job.
"During the oflE-time (the slack ten
(Continued on Page 4)
Year's Protection Over *Dime'
Houses Sought by Circuits?
Carlos Launches New Unit;
12 Features Next Season
Abe Carlos will re-enter the inde-
pendent production field as head of a
new unit which he will organize in
Hollywood. He leaves New York
on Monday to complete organization
plans. Twelve features will be made
for 1928-29, by the coHipany, to be
known as Carlos Pictures Corp.
Checking Exits
New Orleans — At behest of
the chamber of commerce, the
state fire marshal has consent-
ed to enforce the law regarding
exits in picture theaters, which
include houses in the business
section, suburban, and the state
as well.
$320,000 Saved Exhibitors,
National Supply Co. Claims
After eight months of what it terms
"centralized management and central-
ized operation," National Theater
Supply Co. claims that during this
period of functioning it has saved to
exhibitors an exact total of $319,970.-
66. The concern bases these figures
on prices formerly paid by exhibitors
for the same merchandise and serv-
ice that they receive today.
Sampson Heads Chi. Board
Chicago — J. J. Sampson (F B O)
was reelected president of the Film
Board for a third term at the annual
meeting. Harry S. Lorch (Pathe)
is new vice president, Irvin \V. Man-
del, secretary, and C. C. Wallace (U.
A.) treasurer. On the board are
Sampson, Lorch, Clyde W. Eckhardt
Fox), Mandel, C. C. Wallace, N. F.
Agnew and Felix Mendelsohn. J. D.
.A.brahamson was elected executive
secretary for the sixth time.
Nezvsreels Playing in 16,000
Theaters as Season Starts
Reporting advance sales for the
1927-28 season having exceeded all
records and indicating that 16,000 will
be the minimum number of theaters
playing them, newsreels this month
embark on the new season, occupy-
ing a position of prominence unpar-
alleled in their history.
Focussing of attention on the news-
reel during recent months, with spe-
cial emphasis placed on their value
during the race to bring the accounts
of the trans-Atlantic flights to the
screen, newsreels have awakened to
their new found box office strength.
Enjoyment of this strength, however,
is to be determined wholly on merit,
for the four factors in the field have
been augmented and will be spurred
by two new entrants, M-G-M and
Paramount News.
Last year, newsreels were shown
in about 15,800 theaters but this
total was swelled considerably by
interest in the trans-Atlantic flights.
Demonstrated pulling power of the
newsreel at that time, plus the unpar-
alleled service rendered by all the
reels then in the field, assure a mini-
mum of 16,000 theaters playing the
newsreel in 1927-28, with indications
that this figure will be exceeded.
Pathe News now is in its 7th year,
while International Newsreel is
rounding out its I5th year of service.
Fox News and Kinograms are just
about nine years old. Paramount
News made its debut Aug. 1, with
M-G-M News to enter the lists Aug.
15.
Chicago Seen Leading in
National Move Against
"Shooting Galleries"
Chicago — Granting of demands of
Balaban & Katz for protection of one
year over theaters charging an ad-
mission of less than 15 cents would
be the forerunner of similar moves
favored by distributors and big op-
erators elsewhere, it is declared here,
although there is no evidence that the
demand is to be granted. .Present
protection is six months.
The minimum admission issue,
bringing with it the competition of
"shooting galleries," is one of the
important problems of competition
confronting big operators today. Op-
erators of large houses find real dif-
ficulty in coping with the "dime"
stands.
The problem is by no means con-
fined to this territory. Harold B.
Franklin, president of West Coast
Theaters a few days ago, justified his
circuit's protection demands, by cit-
iContinued on Page 4)
New K. C. Protection
Demands Stir Exhibitors
Kansas City — Extension of protec-
tion against all theaters within a ra-
dius of 60 miles now is being made
by first run houses here. The de-
mand for new clearance replacing
the present 60-day protection over
suburban houses has stirred the
state exhibitor association. The pro-
posed clearance, if given, would in-
clude protection over Kansas City,
Kan., which has a population of
135,000.
Theater owners will fight to a fin-
ish the granting of the demands, ac-
cording to R. R. Biechcle, who says
that granting of the protection would
kill business for towns included in
the restricted area.
8,160 Films Shown at
Birmingham in 6 Months
Birmingham, Ala. — Report of Mrs.
M. W. Snell, city amusement inspec-
tor, for the first six months of 1927
shows that 8,160 films were viewed
by her office, or under the supervision
of the Better Films committee. The
committee is comprised of 119 mem-
bers and is affiliated with 81 organi-
zations, representing more than 3,500
residents.
It was under auspices of this com-
(Continued on Page 4)
THE
-SStl
DAILV
Sunday, August 7, 2J
Vol. XLI No. 13 Sunday, August 7, 1927 Price 25 Cents
JOHN W. ALICOATE
Publishei
Published daily except Saturday and holidays
at 1650 Broadway, New Yorl<, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D, Kann, Vice-President
and Editor; Donald M. Mersereau, Treas
urer, Business and Advertising Manager;
Ralph Wilk, Traveling Representative, En
tered as second class matter May 21 1918,
at the post-office at New York, N. Y.
under the act of March 3, 1879. Terms
(Postage free) United States, outside of
Greater New York, $10.00 one year; 6
$5.00; 3 months, $3.00. Foreign,
Subscribers should remit with order,
all communications to THE FILM
,„. 1650 Broadway, New York, N. Y.
Phone Circle 4736-4737-4738-4739. Cable ad
dress: Filmday, New York. Hollywood,
California — Harvey E. Gausman, Ambassa-
dor Hotel: 'Phone, Drexel 7000 and Wash-
ington 9794, London — Ernest W. Fredman,
The Film Renter, 58, Great Marlborough St.,
London, W. I., Paris — La Cinematographie
Francaise, 5, Rue Saulnier.
months,
$15.00
Address
DAILY,
Financial
Bonds were again active in trading
posed to turn-over in stocks. Nothi:
usual took place.
Quotations
High
Low
Close
*tAm Seat. Vtc.
47
♦tAm. Seat, Pfd.
48
Balabaii & Katz. .
60
59/.
59/2
*Bal. & Katz Vtc
73/4
Eastman Kodak .
172
16854
168Ji
*tFilm Inspection
3-/8
♦First Nafl Pfd.
100/2
Fox Film "A"...
59
58/«
58/2
.> tFox Theaters "A"
14.yS
14/2
14^
*Intern'l Project .
10
Loew's, Inc
5i%
51/4
51/4
ttLoew's, 6s 4Iww
103
102/2
102.y«
*ttI.oew's.6s41x-wai
97M
M-G-M Pfd
25
25
25
\ *M. P. Cap. Corp.
8/2
■k Pathe Exchange .
8
8
8
i Pathe Exch. "A".
33-4
31/2
32
i: ttPathe Exch. 7s37.
100
100
100
::■ Paramount F-P . . .
947/s
93/2
93 M
Paramount Pfd. . .
115-/.
115/2
115/2
t'i'Para.Bway.5"/is51
9934
9944
99^4
•*Roxy "A"
32
30
fj •♦Roxy Units
36
33
**Roxy Common . .
9
8
K Skouras Bros . . . .
33
33
ii
1 Stan. Co. of Am. .
665/s
65/2
65/8
,? tTrans-Lux Screen
AV^
4/2
4/2
•tUniv. Pictures .
30
Univ. Pict. Pfd.
102
102
102
*tWariier Bros. .
16/4
Warner Bros. "A"
245/8
i^k
24%
as op-
ng un-
Salea
1,500
1,100
300
2,966
6
'260
'266
1,700
7
2,700
100
0
700
"26
'466
•Last Prices Quoted **Bid and Asked (Over
the Counter)
tCurb Market ttBond Market
NOTE: Balaban & Katz is listed on the
Chicago Board; Skouras on the St. Louis
Stock Exchange and Stanley in Philadelphia.
When you think of
INSURANCE
you are thinking of
S T E B B 1 N S
Specialists in Motion Picture
and Theatrical insurance for
the patt twenty yeart
Arthiu- W. Stebbins & Co., Inc.
1540 Broadway N. Y. C.
Brr*Bt 3048
Week's Headlines
Monday
Extensive government investigation of film
industry; theater situation considered
"grave'' in Washington.
Action on British quota bill deferred until
fall.
Saxe Bros, considering sale or affiliation fol-
lowing failure of deal with Finkelstein &
Kuhen.
Conspiracy charges filed against E. E. Ful-
ton Co may delay proposed entrance of
important chains into equipment field.
I' B O may sell Hollywood studio and build
new plant; Paramount named as buyer.
Tuesday
VVesco's future expansion calls for ten houses
yearly in Pacific States, Frank Wilson says.
Court action !)y Federal Trade Commission
against Paramount looked for when com-
mission reconvenes in fall.
Alabama legislature considering "blue" Sun-
day bill.
British manufacturers opposed in attempt to
li.in foreign producers to help develop Brit-
ish films.
Universal to reopen Colony. New York,
Sept. 6.
Tiffany buys four Jack London stories, in-
creasing 1927-28 schedule to 24 pictures.
Wednesday
Chicago territory worried by new Balalian &
Katz protection bid for clearance over whole
counties.
Paramount understood ready to acquire sev-
eral theaters in Japan
Leaders in Australian film world predict
(|uota for that country by fall.
Society of M. P. Engineers pick I^ake Placid,
N. v., for convention, Sept. 26-28.
Great Britain, with population of 442,000,000,
has only 6,730 theaters, figures show.
Thursday
Balaban & Katz protection demands in Chi
cago territory range from 28 days to one
year.
Western Canada making bid as British film
center.
Seat tax on talking film device eliminated by
Western Electric subsidiary.
Free shows hitting Dallas showmen ; park
shows attended by 328,500 in June.
Will Hays airs opposition to quota restric-
ton at luncheon for Parufamet officials.
Friday
Present pacts give Balaban & Katz protec-
tion over wide area in Chicago territory.
Federal Trade Commission case against Wesco
Theaters to continue Aug. 2'3 in New York.
Removal of "kontingent" restrictions sought
in conference between LTfa officials and ex-
ecutives of M-G-M and Paramount.
Paramount denies dismissal of former eastern
studio officials is contemplated.
Saturday
Emelka ready to block plans to lift German
quota.
Open market would be a blessing, "M. P.
Record" says,
Carlos launches new unit.
N'ear's protection over "dime" houses sought
by circuits?
New Kansas City protection demands stir
exhiliitors.
Newsreels playing in 16,000 theaters as sea-
son starts.
Sax Arrives Monday
Sam Sax, Gotham president, is on
iiis way East and scheduled to ar-
rive in New York Monday.
Columbia's Program Completed
Hollywood — Completion of "The
Swell Head" rounds out Columbia's
product for the current season.
Herron Leaves
Fred L. Herron, in charge of for-
eign activities of the Hays organiza-
tion, has sailed for Europe.
Cohen Back
Milton Cohen, of Inter-Globe Ex-
port Co., arrived in New York yes-
terday from Europe on the Beren-
garia.
Year's Protection
Over "Dime" Houses
^Continued from Page 3)
ing the "ruinous and unfair" competi-
tion of 15 cent houses, declared to be
multiplying with "alarming" fre-
quency on the Coast, particularly in
Los Angeles County.
Theaters of the de luxe type are
running riot on overhead. To their
tremendous investments, they have
added an operating cost out of all
proportion to earnings. They do this
on the assumption that they can
either control or at least dominate
their field of operations. To meet
their overhead, they must obtain the
maximum admission possible.
It is against such houses that the
cheap houses prospers, for their of-
ferings and prices, by comparison
with the big house, often represent
real bargains in entertainment. Ap-
pealing to patrons strictly from the
standpoint of the picture, such houses
strongly attract those who are op-
posed to a surfeiting with presenta-
tions in order to view pictures. A
clean house, good pictures, moderate-
ly priced music and no embellish-
ments bring the operating cost down
to a figure, which makes the big
house near-by easy competition,
some believe.
From the distributors' angle, low
admissions cut film rentals and dis-
tributors therefore are declared in-
clined to favor the extended protec-
tion over low-admission houses, al-
though the year proposal is not
striking popular fancy, because of
the time limitations on contracts.
8,160 Films Shown at
Birmingham in 6 Months
(.Continued from Page 3)
mittee that children's matinees,
which have been given at the Ritz
every Saturday morning for the past
few weeks were inaugurated with
children of the city.
According to the report, an aver-
age of 340 films are shown here each
week for a 1,360 the monthly average
First run pictures viewed totaled 248,
of which 192 were endorsed. There
are 58 members of the reviewing
committee, while membership in
neigliborhood visiting committees
number 72.
Tinling Directing for Fox
Hollywood — Fox has signed James
Tinling to direct. He has already
started "Very Confidential," which
stars Madge Bellamy.
M. P. T. O. Buys Series
First Division Pictures Distribu-
tors, Inc., have sold the 1927-1928
product to the M. P. T. O. of the
Northwest.
BROOKS
THE NAME YOU GO BY
WHEN YOU GO TO BUY
COSTUMES
00%VNS A.MD UKIRORIMS
I 14-37 BWAY, N.V. TEt_5580 PENN.
ALSO 13.000 COSTUMES TO RtNT==
Open Market Would \
Blessing, Paper Si si
(Continued from Faye i)
months), the sales force is disrupted by «
economy moves in slashing the payrol »
that by the time the next selling seasoi r-
rives, the branch manager must hurr j
corral a group of salesmen together to ,
to the convention so he will be ready ■
the barrier goes up
"The result of seasonable selling, witl
odious driving and hell-raising, is that in ,•
exchange center you will find capable s
men who are making the rounds each sc.
These fellows are loyal to no one comp
they can't be! No company has shown
loyalty to them, and their only frienj
any lasting quality are the exhibitors w
they have sold when with "A" company
year, "B" the next and so on.
"Seasonable selling, so far as the exhil
IS concerned, is also objectionable, beci
of the fact tliat some of the unprinci
concerns oftentimes promise much in J
but furnish very little in February, Ma;
April and May, the fag end of the seasc
VitK
PAULINE GARON
GARDNER^ JAMBS
BETTY BLYTH&
The PEP of the PROGRAM
I'RODUCmC, - DI.STRIBI/TINO
Novelty Short Subjects
To EXCHANGES and THEATKES
"V*^ 72') StVF.N'TH AVE,. NEW YORK *.
Sveruone
PWherever
you go —
Plaza Hotels
are famous.
IV — In Boston
' — in New York
— in London
Also in
Hollywood
it's the
PlAIil)
"~ sa
THE
undav. August 7, 1Q27
S^^^^^DAILV
c
RAPID STRIDES ARE BEING
MADE IN THE FOREIGN
FIELD. KEEP POSTED
THROUGH "FOREIGN
MARKETS"
Foreign Markets
NEWS FLASHES FROM FILM
CENTERS ALL OVER THE
GLOBE: MELBOURNE,
LONDON, BERLIN,
PARIS
By JAMES P. CUNNINGHAM
mm THEATERS
NEEDED IN JAPAN
Japan is in sore need of many
(liTii tlicatiTs", rci>orts ICdimiiul
UiMison. special rcprocniativf of
:!c{l Artists in tlic I'ar East, wlio
.jsitinn the home olTice on a coni-
^ [lied hnsiiK'Ss and pleasure trij).
^ jensoii declares that the regular
, f.ighhorhood houses in the States
litclass most .lai)anese theaters.
'A ucwtyif tluater. scmihik luiwccii i.ilil'J
III .(,Ol)(i, wimlil )>rovt very Miccrssful, in
r five iniixiitant cities ami if lach nf thc~c
tints couKI tionst iif luit one liuuse of the
»lern slanilaril, a \i:\\> nonlil lit- tilled in the
III of exhibition in japan. There is pr.'ic-
ally "o theater litiiMin^; nmler way", he
dares.
"(icneral conditions appear hrinhter. What
ih the closini; of theaters ilnrinn the periuil
numrnin^ tor the late Kniperor. .and the
nernl financial crisis which followed, ex-
liitors have liccn hit hard. However, the
w minister of finance is acconiplishini^ nuich
restoration. AlthonKh the mourning period
over, there are many ol)ser\-ini; the ofhcial
ourninv; perioti of one year. This terniin.ates
Dec. i.sih and it is bope<! will help con-
tions at the iKix-oflice.
"Jaiianesc exhibitors are, as .a role, fair in
alioKs with distributors. If too nnich is
ke<l li'r rental, the exhibitor will not bicker,
will strive to arrive at a fair arrange-
ent Percentage is adopted in most cases,
his systctti is quite popular, being favored
exhibitors in important towns.
I In Japan, there are two kinds of theaters:
wmestic' and "foreign." the former i)laying
:iljr Japanese pictures, while 'foreign' houses
rreen imported priKluct. This system is
rraking through in many instances, but is
^it expected to be abolished entirely. The
llumcstic" houses represent :diout <iO per cent
f the total in operation, while 'foreign' houses
nd those playing American :ind Japanese
Toductions constitute 40 per cent.
I "One interesting feature of the 'foreign'
pluses is the interpreter. Upon him de-
ends, to a large extent, the success of the
icturr. Titles are in English and the in-
(.■rpreter translates the subtitles and explains
'•• action. Many of the speakers enhance
value of ;i picture because of their ability
icscribing the plot.
^ "Japanese prefer comedies or heavy dramas.
hey are especi;»lly pleased with the morbid.
-anuary, October and April are, in the or-
er named, the three best months of the
'rrir {or exhibitors. January is 'joy month',
,'reater part of which is spent entertain-
in revelry anil at theaters.
Censorship is fair. The Board cooperates
ith American distributors and is under-
landing, not narrow minded or prejudiced as
n many countries The censors in India
Ire about the same, but in some parts of
"'hiT^a they are unbearable. Ksi)ecially is
1,000 Belgium Houses
Brussels — A survey of the
Belgium industry reveals that
there are 1,000 theaters operat-
ing in the country, of which
Brussels claims 100. Sixty-five
distributing offices are main-
tained, only one being Eng-
lish. Of the others, 28 are
American, 26 French and 10
German.
this so in .Singapore, where luiglish influence
predomin.ites.
In discussing Australia, Henson st;ited con-
ditions arc not good. '"Th:it country"', he
says, "'could easily staml .s, 00(1, 1100 people to
populate those remote sections which are al-
most undeveloped. Australia's reserved ini-
migr;ition policy and the tnide\eloped nie;ins
of transportation, especially tr:ivelling to or
frt>m the country, help considerably to hold'
it back. \
"In China, things are str:iigliteiiing ;iud '
the large cities are ne.arly back to norm:ilc>'.
The interior is in a sad plight, liuwevcr."
First Studio in Holland
Opened Near Rotterdam
Waskiiiaton Biucau of THE FILM DAILY
Washington — Holland's first motion picture
studio has been opened by the IIoUandoBel-
gico Film Maatschappy at Schiedam, near
Rotterdam. It is called Studio Eureka and
will include a mechanical shop, laboratory,
carpenter building and dressing rooms.
German Tilt Avoided by M-G-M
Berlin — Trouble with German exhibitors has
been avoided by M-G-M, which h;is decided
to withdraw ".Mare Nostrum." The com
p.'in\ cut several scenes in "Mr. W^u," upon
recommendation of the Censor Board, the
latter claiming certain parts might disturb
German-Chinese relations.
Titles in Four Languages
Alexandria, Egypt — The Royal, seating 1,200
has been equipped with modern theater de-
vices. A novelty at the house is a small
side-screen on which titles of the feature are
projected in Arabic, Greek and English. The
main screen carries French titles.
Sales Changes in Paris and Brussels
Paris --\1. ."suin. recently manager for Uni-
versal at Brussels, has been appointed gen-
eral manager ,-it Paris, while .\I. Bourland,
formerly with United Artists in Brussels, h:is
switched to Universal as Stein's successor in
Brussels.
! RiCHMOUNT Pictures Inc.
j 723 Seventh Avenue New York City, N. Y.
I D. J. MOUNTAN, President
Exclusive foreign representatives for Ray-
art Pictures Corporation and other leading
independent producers and distributors.
Cable Address: RICHPICSOC. PARIS Cable Address: DEEJAY. LONDON
Cable Address: RICHPIC. N. Y.
Exporting only the Best in Motion Victures
I.V.T.A. Chief Predicts
a Quota for Africa
l.uiniiM) (Jih.l.i legislation ul some sort
will undoiditeilly be introduced into Africa,
according to I. W .Schlesinger. head of I.
\'. T A.. wht» is in London. 1. \'. T. A.
is the largest concern in Africa.
"British films still have some way to go
before they re;ich the Aineric.'m st,-ind;ird",
.'schlesMiger s:iid in discussing the ]>ossibili-
ties of home product.
Chaplin Set on British Film
l.onilon Je^s Kolitiins. \sii(i is to produce
".\ Little Bit of Flutt". starring Syd Chap-
lin, bas ,irri\ed in London acconqianied by
Wheeler Dryden. who has toured the world
with this farce. After a brief stay here,
Dryden and Kobbins will leave for .\lon-
treaux, in Switzerland, to confer with Chap-
lin on production. Betty Balfour will play
opposite. Work conmiences August IS.
New Era Buys Asquith Film
London Disttihiition rights to .Antltony .\s-
quith's "Shooting St.'irs" h.ive been purch.'ised
from Britsh Intern.ational Films I)y New Era.
A. Bramble is now directing the film, in
which Annette Benson, Brian Aherne .'tnd
UonaM-'Calthrop are featured.
Exhibitors in Irish Celebration
Dublin Prominent theater owners will co
nper;ite with city officials in observing "Civic
\\'eek", ci>mmencing Sept. 17. The entire
week will be devoted to demonstrations and
jKirades.
Dublin House Changes Hands
Dublin Imjiortant film interests ;ire
derstood to have purchased L:i Scal;i. \:\rx
of Dublin's picture houses.
osjoukme's New Film in England
London — Universal is releasing Ivan
.\Iosjoukine"s film here as ""Prince of Ad-
jventurers". It was produced as "Casanov^*^
aumont Holdings Extensive
l.iinilou The Hoanl of Directors .'it the
st:itutoiy gener.il meeting ol the G;iumont
British Picture Corp. were told liy A. C"
Bronihe;id, i)resident, that the company now
controls 21 theaters in England. The com
p.'inv and its subsifliaries are incorimr.'ited for
a tot.il of $14,000,000.
To Import Austrian Films
.Sydney n. \'.iilj:i, :in v\ustri.ui. h;is
forme<l a new conq>any to import films made
in Austria. He is backed by local capital.
Thring and Tallis Quit
Sydney -Sir (ieorge Tallis anil V . W.
-Thring have resigned from the directorate of
West's Theaters. Lt<l.. as a result of Union
Theaters purchasing the Williamson interests.
W. A. Gibson anil F W. McDonald succeed
them.
EEfORTS TO MODIEY
BRITISH TAX EAIL
liy lUiNESr W, FREDMAN
Lililor "The Daily Film Ucnicr"
London- Hopes of British theater owners
to secure lower taxation were shattered when
ctTorts made in the House of Commons to
persuade the Treasury to modify the Entcr-
t:iinments' T.-ix were s<|uaslied I»y Chancellor
of the Kxcheciuer Churchill, who pointed out
that there was no chance for mcxiilication lo-
calise the money was s**rely needed and he
knew of no other way to mitigate the pres-
sure on the entertainment industry, without
inflicting h.'irdships elsewhere. This was one
of the last matters l>efore the House prior to
its adjournment until fall.
Churchill revealed that the proposal for
modification wouM cost the (Joveriiment £950,-
000 (about $4,700,000) during the remainder
of the current year, anil £1,350.000 (alwut
$6.7.i0,000) in a full year. Representatives
of theater owners and the amusement indus
try, in their appeal, stated that the duty had
not beeit entirely passed on to the public. In
some cases, the smaller theater owner pays
as much as 2.S per cent of receipts to the
Go\t'rnment.
Capital Closes Two Deals,
Involving 19 Countries
Two distribution deals have been consum-
mated by Capital Production Exporting Co.,
Inc.. involving 19 countries. The ten epi-
sode serial, "Mansion of Mystery." has been
bought by J. H. Hoflfberg Co , Inc^ for
India, Burma, Ceylon, Brazil. Mexico. Colum-
lia. Venezuela, Cuba, Porto Kico, San Do-
mingo. Haiti, Trinidad, Jamaica. British West
Indies, Dutch Guiana, Kgypt, Syria antl
Palestine.
C;ipital sold its series of 12 .Sid Smith
comedies to Pathe of England.
German Studio Under Hammer
liirlin H:i\arian Gl.ishaus, the studio op-
erated b> the late Krich Wagorsky, will l>e
sold at ;iucti<ni. It is expected the building
will be demolished and the land sold.
British Production Notes
London (irock, the clown, who appeared in
"What For?", his first film, will play in an-
other picture. M. Haubrecht. a .Swiss, is at
work on the story.
Carlyle Blackwell. Walter Btitlcr and Julie
.Sudo have been signed by Gainslmrough for
"One of the Best"". Hayes Huntington will
direct at Islington.
English House to Seat 2,000
London .\ new theater to seat 2.000 will
be built in Old Bromley Koad. Catfonl. fac-
ing the London County Council Downham
estate.
Capital Production Exporting Co.
729 7th Ave..
New York City
Inc.
WILLIAM M. PIZOR, President
announces
Cable Address
Pizorfilnis
The smashing new sensational 10 episode serial
^^The Mansion o£ Mystery^^
WILLIAM BARRYMORE
-u|»tM>rl<-il liv an nul^-lundini! rant
Export i}if/ ''Production;^ of Merif pvly
THE
■<&S1
DAILV
c^undav, August 7, 1927
"Lonesome Ladies"
Firnt National Length: 5,718 ft.
HITS INTO THE FAMILY
CIRCLE AND THEREFORE
SHOULD ENTERTAIN THE AG-
GREGATE OF PICTURE AUDI-
ENCES.
Cast. . . .Lewis Stone and Ann.i Q.
Nilsson represent a familiar order of
domestic relationship and carry out
the details as convincingly as they
may. Jane Winton rather stunning
as the "other woman." Others Doris
Lloyd, Edward Martindel, Fritzie
Ridgway, DeSacia Mooers.
Story and Production. . . .Domestic
comedy drama. The numerous hus-
bands and wives who trip to the
neighborhood theater in the evening
will find themselves verj' much at
home with "Lonesome Ladies." Es-
pecially will the lady in cjuestion en-
joy the detailed account of domestic
strife in the Fosdick household. Per-
haps her own husband prefers to read
the newspaper as does John Fosdick
whose wife leaves him when such
neglect, added to the fact that a for-
mer sweetheart of his has arrived in
town, becomes more than she can
bear. It isn't much of a story that
"Lonesome Ladies" offers but it has
been nicely handled and several in-
dividually good touches make it par-
ticularly suitable for the majority.
Direction Jos. Hcnabery;
.tjoo'd.
Author Lenore J. Coffee
Scenario Winifred Dunn
Photography Sol Polito;
first rate.
Dorothy Gish in
"Madame Pompadour"
Paramount Length: 7,180 ft.
DOROTHY GISH MAKES THE
PICTURE. WITHOUT HER IT
WOULD NOT GO FAR. THE
PRODUCTION IS GOOD AND
THE STORY IS FAIRLY IN-
TERESTING BUT IT IS THE
GISH MANNER THAT PUTS IT
OVER.
Cast. ... Dorothy a delightful vix-
en, the unofficial consort of a roue
King, a role that provides Henry
Bosc small opportunity. Antonio
Moreno, as the romantic inn keeper,
also has a part of limited possibilities.
Jeff McLaughlin good as the rascally
Maurepas.
Story and Production. . .Historical
dramatic romance. Perhaps the suc-
cess of her "Nell Gynne" brought
Dorothy Gish the similar role of
"Madame Pompadour." Certainly
she does it well. Through her the
loves and trickeries of King Louis'
court are made diverting and al-
though the lady has undergone cer-
tain character imnrovements for the
sake of the public's morals, it is like-
ly that there is enough of the risque
left to delight those who search for
thrills. Pompadour endeavors to flee
with her inn keeper lover but her
plan is discovered and in order to save
his life she denounces him.
Direction Herbert Wilcox;
provided excellent production.
Author Rudolph Schanzer-
Ernest Welisch.
Scenario Francis Marion
Photography .... Roy Overbaugh ;
unusuallj- good.
"The Valley of Hell"
M-G-M ' Lengths 4,131 ft.
EXCELLENT PHOTOGRAPHY
AND BEAUTIFUL LOCATIONS
MAKE UP IN A MEASURE FOR
A STORY THAT IS OBVIOUS
AND FOLLOWS THROUGH TO
A CONVENTIONAL ENDING.
Cast. ... Francis McDonald the In-
dian reared white hero and the ter-
ror of the west. Edna Murphy not
cjuite convincing in her bonnet and
curls. Joe Bennett, invariably cast
as a weakling, again seen as the
coward. Others Anita Garvin, Wm.
Steel.
Story and Production. ... Western.
There are not the proverbial "six
hundred" riding into the "Valley of
Hell" but certainly the heavy hand-
ed activities of a greatly feared lone
bandit who turns hero when the girl
enters into the land, affords enough
action. Reared by Indians but feared
by all nien the Eagle is finally tamed
by a pretty blonde girl who comes
west to find her brother not knowing
that he is under the domination of
tht notorious dance hall proprietor,
Brady. The latter takes an immedi-
ate fancy to the girl and the war is
on. Eagle is victorious to the extent
that Brady leaps from a cliff in order
to get out of his way. Beautiful lo-
cations and unusually good photo-
graphy make up for an obvious tale.
Direction Cliff Smith;
fair.
Author Isadore Bernstein
Scenario Same
Photography Jack Roach-
Geo. Stevens; excellent.
Ted Wells in
"Straight Shootin' "
Uiuro-sal Loigth: 4,202 ft.
GETS OVER SOME FIRST
RATE ACTION AND INCLUDES
A WELL BALANCED COM-
BINATION OF ROMANCE AND
LIGHT COMEDY.
Cast. ... Introduces a new cowboy
hero who promises to win a follow-
ing. (Jood looking, agile and with a
good supply of stunts. Lillian Gil-
more a pretty miss. Joe Bennett a
yoinig scoundrel and Al Ferguson
the bandit ringleader.
Story and Production. .. .Western.
Comes more competition in the field
of cowboy heroes. Universal intro-
duces Ted Wells in an unpretentious
but none the less good little western
that spills action, romance and good
thrills in the course of its four reels,
which really is a happy length for a
western. The story involves the val-
uable mine owned by an old timer
and his nephew who double crosses
the uncle when a stranger lands in
town, saves the old man's life and
wins the love of his daughter. Plenty
of good action follows with the hero
stranger coming through to the hap-
py ending with flying colors. In-
cidental comcdj' bits contributed by
hero's whiskered pal are well timed.
Direction Wm. Wyler;
first rate.
Author Wm. Lester
Scenario Wm. Lester
Photography .... Milton Briden-
becker; good.
"The Rejuvenation of Aunt
Mary"
p. D. C. Length: 5,844 /(.
FARCICAL STORY AFFORDS
LIGHT ENTERTAINMENT
WITH OLD GAGS IN NEW
DRESS AND A LITTLE BIT OF
EVERYTHING.
Cast.... May Robson, the old time
stage star, plays the name part with
a broad comedy touch and extracts
all the comedy possible in a rambling
story. Harrison Ford and Phyllis
Haver team well as the youthful lov-
ers. Franklin Pangborn does the
Mack Sennett comedy stuff. Others
Robert Edeson, Arthur Hoyt, Betty
Brown.
Story and Production. .. .Adapted
from the stage play. It's a great old
hodge podge of farce, sentiment,
thrills and slapstick of the Sennett
school all mixed together without any
))articular regard to making a co-
herent or plausible story. But it's
the kind of material that gets the
laughs and pleases the audience who
like their films light and frivolous.
Old auntie has a favored nephew who
is a bug on racing cars and uses her
money to build a new racing model
while she fondly believes he is study-
ing to be a doctor and build a sani-
tarium. Then the inevitable auto
race for a sizzling climax, with auntie
acting as mechanic, becoming skittish
and falling in love.
Direction Erie C. Kenton ;
adequate.
Author Anne Warner
Scenario ,.. Zelda Sears,
Anthony Coldeway.
Photography .... Barney McGill;
good.
William Fairbanks in
"Catch as Catch Can"
Lumas Length: 5000 ft.
STORY OF THE BASEBALL
DIAMOND WILL PLEASE MEN
FOLKS AND BOYS ESPECIAL-
LY WELL. CONSIDERABLE
DEEP DYED VILLAINY THAT
MAKES HERO'S VICTORY ALL
THE MORE THRILLING.
Cast. .. .William Fairbanks dons
baseball togs for his latest. Has a
good vehicle and makes the most of
a good role. Rose Blossom the es-
sential girl in the case. Walter
Shumway a double dealer. Others
Larry Shannon, Geo. Kotsonoros,
Geo. Chapman.
Story and Production. .. .Melo-
drama. Many of the men and boys
in the audience applauded when the
story reached the point where the
owner of the team denounced foul
play in the game and announced that
baseball must stay "clean." But hero
William Fairbanks is made the goal
of a game that is "thrown" for a
price and it happens that the owner's
son is the real culprit. Fairbanks
suffers the disgrace of being barred
from the game but he stages a grand
stand comeback, has his name all
nicely cleared and wins the owner's
daughter to boot. The baseball epi-
sode at the start will surely please
the male contingent and there is al-
so a first rate wrestling match in the
climax that appeals directly to them.
Direction Chas. Hutchison:
satisfactory.
Author L. V. Jefferson
Scenario Same
Photography .... Leon Shamroy;
good.
Fred Hiunes in
"Range Courage"
Universal Length: 4388 ft.
TAMING OF A TENDERFOOT
PROVIDES INTERESTING BIT
OF ENTERATAINMENT. NOT
SO MUCH ACTION BUT A FEW
GOOD SCRAPS OFFER SOME
EXCITEMENT.
Cast. . . .Fred Humes the hero who
goes through a tough initiation as
part of his training for business.
Gloria Grey the pretty and handy
heroine. Arthur Millett the villain
foreman and others Monte Mon-
tague, Robt. Homan, Wm. A. Steele.
Story and Production. .. .Western.
Initiating a tenderfoot offers a
comedy-action combination that will
please the general run of audiences
adequately. There is not so much
swift moving incident in "Range
Courage" but the story is interesting
and built up with romance, good hu-
mor and toward the close a prize
fight that will send them out satis-
fied. Hero Lem Gallagher is the
victim of his father's joke to have
him get a good dose of ranch life
before he takes him into business
with him. Lem is given the toughest
chores to do and otherwise made the
"goat" around the ranch. Of course
there is a girl to be won and after
hero has finally outwitted the tricks
of the villian foreman the prize is
his.
Direction Ernst Laemmle;
good.
Author Gene Markey
Scenario Wm. Lester-
Geo. H. Plympton.
Photography Al Jones;
good.
Bob Steele in
"The Mojave Kid"
F B O Length: 4,912 ft.
TOWERING CLIFF DWELL-
INGS AND DESERT FORM
SPECTACULAR BACKGROUND
FOR ACTION WESTERN THAT
PACKS SIX REELS OF
THRILLS.
Cast... Hob Steele gets a great
break for bis first starring role for
FRO and makes good with pep and
personality to spare. Buck Connors
a typical old prospector. Bob Flem-
ing has a juicy character part. Jay
Marley does the heavy with a punch.
Lillian Gilmore the desert flower, i!
Others Theodore Henderson and Nat i
Mills.
Story and Production. Adventure-
romance of Southwest. Gets far
away froin the ride-'em-cowboy stuff
with a sizzling story of mystery, in-
trigue and action. Add to this some
bang-up atmosphere with the ancient
cliff dwellings of the Incas towering
above the desert sweep and you have
an audience picture crammed with
entertainment. Bob trails some
scoundrels to this forbidden outlaw
retreat to find his long-lost father
who is held prisoner with the secret
of the lost Inca treasure. Fights-
mystery — intrigue — sensational stunts
— all are cranmned in breathlessly. It
moves, boys — it moves. Through
everv foot.
TheV don't make this type any better. I
Direction .... Robert North Brad- f
biirv: aces.
Author Oliver Drake
Scenario Oliver Drake
Photography E. T. McManigal;
the best.
PT
Creators
NARY a thought of glory spurs them on to
efforts which would daunt the hearts of less
courageous men, for they are doomed to anony-
mity by the very nature of their deeds. Their task is
to get the news to the best of their ability, and hav-
ing got it, to let no hindrance stand in the way of
rushing it to the screen.
Perils, hardships, handicaps? They face them un-
concernedly. Their existence is centered on their task
solely, for there is real duty to perform. They take
assignments as they get them and w^ithout question
for time must be defeated at all costs.
"Get it and bring it in" is the creed and, in carry-
ing out the order, they stand ready to surmount what-
ever obstacles hinder their path that they might se-
cure the best. Unsung heroes, these men behind the
newsreels.
KANN
''By These Signs
Shall Ye Know Them''
Qaramount Jlews
THE EYES OF THE WOIU.O
Inlernalional Newsreel
|H]"LIFES OR[J7\fRSTTHRII.LS"(jJi
Pafhe Nevs
SEESALL
w
KNOWSALL
KmOGRAMS
'THt VISUAL
NEWS ,
ff ALL THE WOSLD ^
•^ictu*D
THE
■i&mi
I
DAILY
Sunday, August 7, 1927
bringing the World to Your Screens
TRUMAN H. T ALLEY
Fox Nezvs
AT no time since its inception Oct. 12,
1919, has Fox News occupied such
a position of prestige and strength as it
docs today. Fox News took long strides
forward from the day Truman H. Talley
assumed the editorship. Under his guid-
ance, the newsreel has advanced to the
front rank. Now, Movietone, which has
given tongue to Fox News, brings an-
other advantage.
Talley's newspaper background has
been used to good stead, and in selection
of his stafif, he has chosen only schooled
newspapermen and camera experts.
On Talley's staff are: John J. Spur-
geon, foreign editor; Edmund Reek, news
editor; George H. K. Mitford, editor of
the Canadian edition; Edwin Harvey,
make-up editor; George Garvin, Wash-
ington representative; and a corps of staff
and contributing cameramen circling the
globe.
MICHAEL D. CLOFINE
M-G-M Nezvs-
"1%/IlCHAEL D. CLOFINE for several
IT J. years editor of International News-
reel, has been chosen editor-in-chief of
the new M-G-M News, which makes its
bow during the week of Aug. 15. Other
editorial executives for M-G-M News in-
clude Claude R. Collins, news editor;
Herman G. Stockhoff, associate news
editor; and Leonard Mitchess, film ed-
itor.
Emphasis is to be laid on the fact
that M-G-M News will be an entirely
distinct and separate organization from
any other Hearst newsreel enterprise.
It will have, however, the closest cooper-
ation and advantages of the news-gath-
ering facilities of the Hearst publications.
A staff of M-G-M News cameramen
has been organized throughout the world.
LEO A. POLLOCK
International Newsreel
A VETERAN of newsreel work, Leo
.\. Pollock brings to his new post of
editor of International Newsreel a wealth
of diversified experience which augurs
well for the future of this efficient news-
gathering association.
Working with Edgar B. Hatrick, who
started International Newsreel 15 years
ago, Pollock will have the benefit of the
smooth organization which has been
fmictioning since .the newsreel made its
debut in the field, where it always has
l)een an important factor.
.\ssociated with Pollock in maintain-
ing the standing of International News-
reel are -S. T. Moore, news editor; Wal-
ter Bredin, associate editor; and J. H.
Rinehard, film editor.
International Newsreel is backed by
the facilities of the Hearst organization,
whose activities extend to the far corners
of the earth.
I
EMANUEL COHEN
Paramount Nezvs
THE newsreel and Emanuel Cohen are
synonymous, for the name of this
pioneer news weekly editor is insepara-
bly linked with the development and suc-
cess of the newsreel.
From the time he entered the field
with Pathe News, Cohen's tireless en-
ergy and resourcefuliiess has been re-
flected i nthe steady growth of the news-
reel. His stewardship of Pathe News
stamped him as a leader in this work.
Assisting Cohen in his new work is a
sia.fi of veterans including: Albert J. Rich-
ard, assistant editor; S. H. MacKeon, as-
signment editor; Wjlliam C. Park, make-
up editor; Madeline Bender, head nega-
tive cutter; David Sussman, laboratory
manager; Sidney Cohen, traffic manager;
.\rnold Belcher, still department manager.
H. E. HANCOCK
Kinograms
lyORKING with Forrest Izard, man-
"* aging editor, H. E. Hancock has
made rapid strides in bringing Kino-
grams to the fore among newsreels.
The reel, which is just entering its tenth
year of activity, does so with an en-
larged staff which presages still further
progress during the next and succeeding
years. In addition to his duties as editor,
Hancock is publicity manager.
Surrounding him is a capable corps
of assistants, each a specialist in his line.
The compact staflf assures maximum re-
sults with a minimum of effort and loss
of time. Allyn Butterfield is assistant
news editor and film editor, while George
Doran is head cameraman.
Kinograms' domestic staff has been in-
creased 35 per cent, while its tie-up with
European organizations, assures a dove-
tailing of effort which supplies kinograms
with news from all quarters of the globe.
RA Y HALL
Pathe Nezvs
WHILE new to the post of editor of
Pathe News, Ray L. Hall is by no
means a stranger to the newsreel field,
for his ability since has stamped him as
a leader in that highly competitive line of
endeavor. In choosing him as editor,
Pathe News has placed in safe hands the
reputation it has built up in the nearly 17
years it has been functioning.
Hall has an able corps of lieutenants
at his command. These include Louis C.
de Rochemont, assistant editor; Eugene
Cour, Chicago, and Marvin H. Mclntyre,
Washington, special editorial representa-
tives. Veterans of the old Pathe editorial
force like Paul Jones, Jack A. Darrock
and Theodore Smith have important posts
on the force and Nettie Menzel heads
negative editors and librarians.
The NEW News Reel
The World's Spotlight'*
NEWS
First issue week of August 15th
A news reel as great as the organi-
zations behind it—
Metro -Qoldivyn-Mayer and Hearst
A series of Action subjects that will
revolutionize the screen newspaper*
The last word in Editorial care—
the first word on the subject of
news*
Backed by 30,000,000 newspaper
readers*
Join in tlie Big Welcome
to the
-G-M NEWS
TWICE WEEKLY
r^
These
Accessories
Free
BANNER
Three brilliant colors,
lo ft. by 3 ft.
ONE-SHEET
POSTER
Special for welcome
week — full colors.
PENNANTS
In red and blue, 19 in.
long.
SLIDE
Announcement slide
—full color. Space for
theatre name.
SNIPE
Red and blue — ample
space for theatre'
imprint.
ALL FREE AT
YOUR LOCAL
EXCHANGE
1
Universalis ^v
COMPLETE Line-Up
Protects Your Brick
and Mortar!
7 LONG RUN SPECIALS
The Cat and the Canary
The Cohens and the Kellys in Paris
Love Me and the World is Mine
Show Boat
Les Miserables
The Big Gun
The Man Who Laughs
4 DENNY SUPER COMEDIES
Out All Night
Watch My Speed
Mile a Minute Love
Good Morning Judge
26 BIG GUN JEWELS
The Cream of the Year's
successful plays, novels,
big magazine serials
7 HOOT GIBSON
Big Con Jewels
lO UNIVERSAL THRILL
SERIES
5 with Al Wilson — the man without fear
5 with Dynamite— the Devi! Dog
12 RANCH RIDER SERIES
6 with Fred Humes
6 with Ted Wells
— ttaat^s Universars Brick
and Mortar Complete
BUNK is bunk* Words are words* Nofc i
place in the world* Sometimes unfort
business, sense is sense, reason is reason, doll
intelligence, business, dollars tell you, us, am
expensive labor— world-wide effort and resoii
NewsreeL Years of equally difficult, tedious
IQZT-model Newsreel to your doorstep whe
than many picture memories date, UNIVEK
reel service* That's newsreel DISTRIBUTION
more years than you have fingers on your ri'
has delivered news, scoops, audience value, ^
world knows it! And that's why: Bunk
advertising is wasted— when you are talkirt
WHEN BETTER NEWSREELS ARE MAE^
inoise^ Advertising is advertising. All have a
;tely* BECAUSE— fact is fact, business is
^are dollars* For instance: Fact, reason, sense,
X world that it takes years of laborious and
s-to be able to PRODUCE a 1927^niodel
?pensive toil to know how to DELIVER a
(u want it— as you want it. For more years
i. has delivered one hundred per cent news-
tremendous job, we'll tell the world! For
i hand INTERNATIONAL NEWSREEL
:gram savers — through UNIVERSAL* The
polish, words are useless, noise is stupid,
lout Newsreels! All the world knows:
^ TERNATIONAL WILL MAKE THEM-
Universalis
COMPLETE Line-Up
Protects Your Brick
and Mortar!
lO The Collegians
Carl Laeminlejr's Junior Jewel 2 Reelers
12 Snookums
Stern Brothers Junior Jewel 2 Reelers
26 Oswald-TRE lucky RABBIT
Winkler Productions. 1 Reelers
12 Ne'W Gumps
Samuel Van Ronkel Prod. 2 Reelers
104 International Neifvsreel
Twice Each Week Every Week in the
Year. Hearst Produced. Hearst Publicised
S2 Stern Brothers Comedies
2 Reelers
13 Rube Goldberg's MIKE AND IKE
13 R F Ouicaults BUSTER BROWNS
13 PopMomand's KEEPING UP WITH
THE JONESES
13 George McManus' LET GEORQE
DO IT
5 First Run Serials
including Carl Laemmlc's Junior Jewel
Serial BLAKE OF SCOTLAND YARD
and THE SCARLET ARROW
THE HAUNTED ISLAND
THE VANISHING RIDER
THE TRAIL OF THE TIGER
S2 Action Featurettes-2 R.elers
13 Stunt Westerns
13 Northwest Mounted Stories
1 3 Boy Wonder Sensations
13 Texas Ranger Stories
6 Octavns Roy Cohen -Charlie
Puffy 2 Reelers
26 Snappy Comedies 1 Reelers
1 3 Harold Hishbrows
13 Drugstore Cowboys with Arthur Lake
— Universalis Brick and
THE
12
i^E^
DAILY
Sunday, August 7, 19;
The Greatest Newsreel Race Is On!
WITH advent of two new factors in the field, newsreels
motion picture newsgathering in screen history. The
to make their mark, while the four organizations now i
and Pathe News — have been spurred to new achievement, de
Competition is keen among newsreels, and with the n
already highly developed enterprise characterizing newsreel
added efforts to which the several organizations will be spur
Keen rivalry has inspired many acts of heroism and va
screen. There are countless incidents of sensational triumphs
story of the news reel. There is not one organization among
competitors, confident in its ability to hold its own. Because
to facilitate the gathering of pictorial news, new and more b
newsreel during this and succeeding years.
embark this month on what promises to be the greatest year of
two new factors, M-G-M News and Paramount News are out
n the field — Fox News, International Newsreel, Kinograms
termined to hold the positions they have built up in the field.
ew factors in the lists, new impetus has been given to the
activity. In this, exhibitor and public will benefit, through
red under their policies of getting all the big news events first.
lor first in getting the news and then in getting it on the
over physical hardships, time and distance in the romantic
the six which does not welcome the friendly rivalry of its
of this splendid morale, backed by worldwide organizations
rilliant chapters will be added to the glowing history of the
MAINTAINING world-
wide organizations to
cover news events when-
ever and wherever they may oc-
cur, filming millions of feet of
film annually at costs running
into the millions and embracing
thousands of subjects and utiliz-
ing every method of speedy
transportation to get the films
to headquarters, where about
one-fourth of the footage emer-
ges as the finished product whose
life is but four or five weeks at
best, during jwhich it realizes
rentals which are ridiculously
low.
That in a nutshell summarizes
the newsreel, which despite
seemingly-insurmountable hard-
ship and cost, and a failure or re-
fusal of exhibitors to realize its
actual box office worth, has
forged to the front with a rapid-
ity which is both startling and
amazing.
The newsreel today occupies
a front rank position among box
office attractions, by sheer vir-
tue of its efficiency, service and
dogged determination which has
built up a, public demand that
makes it an essential part of
every theater's program.
The story of the newsreel is a
romantic one, when considered
only from its production side. It
is semi-tragic when considered
from the standpoint of its re-
ward, and were it not for the
adventurous spirits of those who
have controlled its destiny, the
newsreel must long since have
given up the struggle, convinced
that the rew:ard was not worth
the eflfort.
This perseverance has raised
the newsreel to a position of
preeminence among screen at-
The Newsreers Struggle
tractions. It has built up a fol-
lowing which presages a roseate
future for the newsreel, with ex-
hibitors who appreciate the new
order of things scheduled to
benefit by its drawing power.
Advent of the new season
finds six newsreels in the field,
compared with four in previous
years. The added number is
evidence of the strength of the
newsreel, which has gained new
confidence during the last year,
because of the public acclaim
which has attended its achieve-
ments.
Appeal of the newsreel and
its power in moulding public
thought and action was most
graphically demonstrated during
the recent Mississippi floods,
when the various reels devoted
extensive footage to telling the
story of the conditions existing
in the area.
On their own initiative, the
newsreels set about the task of
arousing public sympathy for
the victims of the devastated
region, by a graphic picturiza-
tion of the sufferings and hard-
ships endured.
Duty to the nation was the
only thought which prompted
this splendid display of patrio-
tism. Thousands of dollars were
spent by the various organiza-
tions to rush the newsreel ac-
counts of the disaster to every
section, that the necessary relief
might be forthcoming. No
other medium could have per-
formed such service.
The instance is but one of the
many which have studded the
career of the newsreel, since it
first began to function as the
screen press, the dominant
thought of which was to get the
news to the public in a forceful
and impartial manner, and to
fully discharge the public ser-
Integrity
HIGH standing of the newsreel today is due in great measure to
the integrity of executives and their staffs entrusted with the
important task of bringing the world's news to the screen. Perhaps
in no other field does there exist such opportunity for deception,
since faking and substitution often offer an easy way out, and even
opportunity to seemingly scoop competitors.
Every newsreel organization has on hand a library of news sub-
jects. Events which happen with- any degree of regiilarity offer the
easiest subjects for faking. For instance, the manoeuvers of the
fleet each year, the running of horse races, and the like are often
remarkably similar. The slight variation in this year's event, as
contrasted with last years, scarcely is discernible to the untrained
eye, and an unscrupulous newsreel editor would have little difficulty
in palming off old shots.
Happily for the newsreel there has been a minimum of such
unethical practices. The editors of various reels have been known to
prefer to let competitors score a beat, rather than resort to such
tactics. For the loyal manner in which they have guarded their
trust and fulfilled their obligation to the public, newsreel editors are
entitled to a greater recogtiition than has been theirs until now.
vice duty which was entruste
to it by the power and magn
tude of its appeal.
Despite the tendency of som
exhibitors to regard it in th
nature of an "orphan", to be use
to consume time in rounding ou
the program, the newsreel ha
forged ahead in commandin.
recognition. Credit should b
extended the newsreels for thei
efforts in fighting against th
odds imposed by exhibitors wh I
refused it a fair break, for th
newsreel has been far from
paying proposition in propor
tion to its audience value.
The newsreel must make
speedy and determined effort t
get its revenue within a fort
night after release, for after tha
the sliding scale forced upon ii
by exhibitors makes realizatioi
of even print value difficuh
Added to this is the tremendou
overhead in maintining a news
reel organization and the wast
footage which must be filmet
but which is crowded out fo
want of space — factors whicl
would make its financial exist-
ence unsound but for the ex
pert management which makcf
possible complete coverage witl
the meager budget provide'
by rentals.
Don't hedge on your rentals
for the newsreel represents on(
of your biggest bets and is be
coming a more important facto
in show business every day.
The new season and succeed
ing ones are going to witness ;
sensational development alonj
these lines. Don't hang :
weight around the neck of th'
newsreel by refusing to give i
a fair break.
JA(^ matter Iwliat
others are doing
FOX is selling
PICTURES
WISE SHOWMEN DON'T
OVERLOOK FOX SHORTS!
First and foremost is the
newsreel that has taken
the leadership and set the
pace for others! Naturally
it's
FOX NEWS
Mightiest of all
104 ISSUES
COMEDIES
— the classiest in the busi-
ness—26 of them: 8 VAN
BIBBERS, 8 ANIMALS, 10
IMPERIALS. What a sweet
line-up of laughmakers!
Also 26 one-reel VARI-
ETIES; each and every re-
lease will beautify your
program.
Here's what they bought on the
FOX PROFIT
LIST FOR AUGUST
Howard Hawks' *'PAID TO LOVE" with George O'Brien
and Virginia Valli; J. G. Wray's "SINGED" starring
Blanche Sweet; and Raoul Walsh's "WHAT PRICE
GLORY," "the world's greatest motion picture," with
McLaglen, Lowe and Del Rio.
y? and <^
Here's what they're buying on the
FOX PROFIT
LIST FOR SEPTEMBER
JANET GAYNOR in
"2 GIRLS WANTED"
ALFRED E. GREEN Production
Based on John Golden's Stage Hit by Gladys Unger, with
Glenn Try on, Ben Bard, Marie Mosquini, Doris Lloyd
(('
'THE JOY GIRL" with OLIVE BORDEN
From May Edgin ton's Saturday Evening Post story,
supported by Neil Hamilton and Marie Dressier
ALLAN DWAN Production
"LOVES OF CARMEN"
with DOLORES DEL RIO and VICTOR McLAGLEN
Based on the stor^' by Prosper Merimee
RAOUL W ALSH Production
"EAST SIDE, WEST SIDE"
with GEORGE O'BRIEN and VIRGINIA VALLI
From the novel by Felix Riesenberg
ALLAN DWAN Production
±
THE
14
:?Bg^
DAILY
Sunday, August 7, 1927
•
I
Paramount News Debut Fol-^ International Newsreel Geared
lows Extensive Preparations to Supply Coverage and Speed
LAUNCHING of the Paramount
News, which made its first ap-
pearance this week marks crystalliza-
tion of an idea conceived in the mind
of its editor, Emanuel Cohen, some
15 years ago when he pioneered the
screen newspaper.
At thai time the newsreel was a
sketchy affair used, and justifiahly so.
as a "filler." It was hard, slow work
to secure the financial backinj^ neces-
sary in the building up of an ade
(|uatc organization for the gathering
and distribution of news because of
the lack of interest and low revenue
derived from a commodity whicli the
exhibitors and public had not been
educated to appreciate. This was the
evolution of Pathe News, Cohen's
first newsreel creation.
April of this j'ear saw Cohen in
action at the head of Paramount's
new short subject department. At
that time, Cohen stated "Our news
reel will be the creation of expert'
who have devoted years to the pro
duction of this medium of news dis
semination and entertainment. Into
the finished product of their daring
will go new ideas born only of ex-
perience."
A staff of cameramen, veterans all
many of whom had received their
training under the tutelage of Cohen
foregathered early in April and, with-
out loss of time proceeded to cover
all events just as though making up
the bi-weekly release though the offi-
cial release date of the first issue was
scheduled four months ahead.
"There was "no need of experimen-
tation," says Cohen, "as each and
every man, photographer, editorial
member and laboratory worker, knew
his job from long experience. But
no chances were taken. Consequent-
ly no confusion was evident in the
preparation of the first official re-
lease.
"Paramount News is new only in
the sense that distribution has just
been started. From the angle of its
component units it is as old as any
established reel in the same classi-
fication," stated Cohen. "In some
respects it is way ahead of any other
news reel organization," he continued
"Each man on the staff of photo-
graphers has a brand new camer.j
outfit to work with; each piece of
machinery installed in the new labor-
atory is either brand new or has been
worked over until it is the equal of
any just manufactured. The labor-
atory, situated in the heart of New-
York City enables us to ship prints
with the least possible amount of
lost motion. All these things are
highly important when the nature of
the work is considered.
"Stationed throughout the world
arc 150 established offices manned
by cameramen who have covered
world events over a period of years
In New York City is a newly erected
laboratory, a four story building,
which houses the editorial and tech-
nical staff. The plant is a marvel of
efficiency ec|uipped with- every- mod-
ern facility that science can provide
including a perfect air conditioning
system that expedites the drying of
film.
"It is so laid out that there is
absolutely no lost motion from the
time the negative is received until
the finished print is delivered to the
truck which bears it away. Exclu-
sively- devoted to the development
and printing of Paramount News, the
laboratory is capable of turning out
a total of 2,000.000 feet of film per
week. Furthermore a finished print
may be had 25 minutes after the
negative has been received."
The six principal necessities in the
production of a top notch news reel
as enumerated by Cohen are: a re-
liable camera staff. con-|petent editor-
ial s'aff. speed and efficiency in the
development of negatives, rapid print-
ing of ])(«itives, quick distribution of
prints and last but ecjually important,
bookings sufficient to return a rev-
enue large enough to pay costs and
profit.
"The life of a news reel is three or
four weeks at best," states Cohen.
"Without a sales force capable of
procuring maximum representation in
the theaters of the country within a
month from date of issue, the pur-
pose and continued production of the
newsreel is of no avail. I am happy
to say that Paramount News is not,
nor will ever be, in that position
Our initial issue is being shown in
several thousand theaters."
Paramount News will be nationally
advertised in "The Saturday Evening
Post," "Liberty," "The Ladies' Home
Journal," "The Country Gentle-
man," "Photoplay Magazine." "Pic-
ture Play Magazine," "Screenland"
and other national and regional farm
publications.
SINCE the advent of newsreels,
the Hearst organization has been
a leading factor in the field. Inter-
national Newsreel was started by its
present head, Edgar B. Hatrick, in
1912. and in the ensuing years an or-
ganization has been built up thai
functions like clock-wc)rk, bringing
to International Newsreel from every
c|r.arter of the globe news pictures
when they are news.
International Newsreel men are
trained and prepared to cover news
whenever it breaks, and, equally im-
portant, they know how to get it to
International Newsreels' laboratories
in the quickest tin-ie to insure its
showing in theaters throughout the
world in the shortest possible time
One of the most remarkable illustra-
tions of this fact were the flights over
the North Pole by Commander Byrd
and Captain Amunsden. In far-away
Spitzbergen International Newsree'
men covered the departure of the
flights and the return of Byrd to
Spitzbergen. They had the pictures,
but the next question was to get
them to civilization. Outside of
Byrd's ship, which was to bring his
party and his plane back to America,
the only other vessel at port in Spitz-
bergen was a Norwegian gun-boat.
International Newsreel men got
aboard it and hastened its departure
to Oslo. From there the pictures
were flown over the snow-capped
mountain tops. of Norway, Denmark
and Sweden to Germany and thence
over an equally perilous route to
Cherbourg, where they were placed
aboard a departing steamer for New
York.
Equally painstaking was the man-
ner in which International Newsreel
got the pictures of Amundsen's ar-
rival at Teller, Alaska, to civiliza-
tion. Airplanes flew them over to
the highest and least known moiin-
tain range on the American contin-
ent, and placed them aboard a steam-
Russell Muth, Fox cameraman, is here shown ready for so^ne
bird's eye views of the world.
er at Juneau, bound for Seattle, flew
up the coast in a seaplane, met the
steamer 300 miles out at sea, took ofl'
the pictures and arrrived back at
Seattle three hours later.
How Frank Cody secured pictures
for International Newsreel of the
Mauna Loa eruption and had to flee
for his life when the river of lava i
and flame almost engulfed him. is ■
another thrilling story; and how In-
ternational Newsreel handled the pic- i
tures of Lindbergh's hop-off, getting
them to theaters on the Pacific coast.
was an unusual achievement. Lind-
bergh's hop-off from New York was
on a Friday morning, while he was I
winging his way across the Atlantic
to Paris, where he arrived Saturday
evening, International Newsreel,
which had made the pictures of the
hop-off, printed and developed them '
and rushed them to the Pacific coast •
by airplane, where International say-s,
they were thrown upon the screen at
the exact hour that Lindbergh was
alighting at Le Bourget in Paris.
Still another achievement of Inter- i
national Newsreel was the running
of a special train from Washington
to New York, bringing pictures of
Lindbergh's arrival at the national j
capital in three hours and seven ;
minutes. Negative was developed
and prints made in a laboratory on
the train, so that they were project-
ed in Broadway theaters shortly af-
ter the train, which had established |
a speed record, reached New York.
These are things that happen al- ':
most every day in the lives of In- ,
ternational Newsreel men. Thousands j;
of dollars are expended annually to ,,
get pictures of great news events to >
the public in record time. This in- •
eludes not only the making of the i
pictures, but airplanes carrying nega- |
tive and prints, special trains, the j
engagement even of warships the ex- ||
penditure of thousands of dollars for ::
cables and telegraph messages — all ;
to the end that the public may be abl? i
to visualize the news when it is news ,
And the most remarkable part of it i
all is that despite this enormous extra ,
expense, it is furnished without addi-i
tional cost to the exhibitor.
The manner in which Lindbergh's',
.story was covered by the newsreels '
did much to bring to the exhibitor's :
mind its importance to the theater ,!
urogram. Here was visible evidence ;
of its value to the box office. Every :
theater in the country made money
on the Lindbergh pictures. As a re-
sult of this evidence of the newsreel's
popularity, hundreds of exhibitors
are giving additional time to the
newsreel.
While the Linclbergh exciteinent
was at its height, some exhibitors
gave to the newsreel the premier po-
sition on the program ahead of the
feature.
International Newsreel is edited
bv Leo Pollock, S. T. Moore is news
editor, Walter Bredin, associate ed-
itor and T. H. Rinehart. film editor. |
unday. August 7, 1927
DAILY
15
■^athe News Reorganizes in M-G-M Makes Bow in Field
Preparation for New Year with First Release Aug. 15
Ily KAY L. }iALL
liditor of Pathc News
\1-"T1CR a record ol leadership throu^fli 16 years of news reel history,
Pathe News, in the last few months, has surpassed anythiuR ever i)rc-
iisly done in the news reel field! It has scored beat after heat on ini-
rtant news stories, has rendered a service to its theaters which has re-
■uited in scores of letters and telegrams of congratulation, and has estab-
'■ihed new records for speed as well as accuracy in the handling of news.
For example, within five hours on a single day during the Lindbergh
iris reception, Pathe N'ews, through its laboratories, completed and shipped
.ill parts of the United States something more than 60 miles of film!
On the day that Lindbergh was received in Washington, Pathe News
Istablishcd a record by showing pic-
'ures the same night not only in
Vashington, Baltimore and Xevv
''ork, but also in Chicago and Bos-
on. These are only examples of the
ort of service which has been main-
ained as a regular standard for
'^afhe News.
I Every district in which Pathc has
in exchange has been provided with
ipecials. Sometimes as many as 35
ire handled in a single release. For
6 years and better. Pathc News has
iiad a wonderful organization. This
)rganization has been growing to
iieet the needs of changing condi-
lions so as to give better service to
he theaters.
Pathe's organization recently has
)een completely reorganized. Some
)arts of the old organization have
)een discarded as inadequate and ob-
iolete. The reorganization has takea
he form of expansion and extension.
Today, seven laboratories are en-
gaged in turning out every issue of
Hathe News. The combined capacity
)( these seven laboratories is in the
neighborhood of l.OOn.OOO feet per
lay — all of which is available for
-"lients where rush work warrants.
iln addition to that, laboratories are
placed in the most strategic points in
f he country so that speed in the hand-
ling of any story is assured for the
•'art of the coimtry most interested.
Pathe News has under contract
other laboratories whose facilities are
available for specials in localities
when they are required. This has
brought today's news today to the-
aters in every locality.
In addition to laboratory facilities.
,:xtension of equipment both for the
pamera force and the negative edi-
torial force have been placed in var-
ious parts of the country, so that now
Pathe has unequalled facilities.
Reorganization of the news reel has
fixtended to the personnel, both of
the editorial and camera force. For
Ithe most part, this reorganization has
ponsisted in the addition of men.
Pathe News today has the largest
;orce of veteran staff cameramen ever
Kecured by a single organization,
-♦aff men have been added in var-
is strategic points throughout the
■mtry so that no matter where the
rws happens a thoroughly trained
i;in IS available almost at a mo-
unt's notice.
Path
>rce
le News also has the largest
of contributing cameramen in
history. This division of the staff.
always alert and in constant touch
with every happening in every lo-
cality, has provided a large share of
the film which has made Pathe News
brighter and newsier than ever.
Since reorganization of the staff,
the amount of negative received for
each issue of Pathe News is nearly
double that which was available
heretofore — and the result has been
a wider and better selection of top-
ics, and more material of special local
interest included for various sections
of the country.
The foreign camera staff has been
increased and is leading the field in
the production of news reel material
from foreign countries. The editorial
staff has been augmented to include
editorial representatives in Washing-
ton, Chicago and San Francisco —
thus insuring a closer watch on news
and the old news reel systems.
Louis C. de Rochemont has been
appointed assistant editor, and has
been in special charge of the hand-
ling of the big stories of the day.
F^ugene Cour of Chicago and Marvin
H. Mclntyre of Washington have
been made special editorial represen-
tatives. Veterans of the old Pathe
editorial force, like Paul Jones. Jack
A. Darrock and Theodore Smith have
important places on the force. Net-
tie Menzel, for years head cutter, is
in charge of the greatly enlarged
staff of negative editors and librar-
ians.
James Pozzi, who has had many
years of experience in news reel la-
boratory work, has been made su-
perintendent of the special laboratory
at New York headquarters, where
the bulk of negative is developed.
This laboratory has been entirely re-
built and re-equipped.
Included in camera staff are such
stars as Karl Fasold, now with
President Coolidge in South Dakota;
Bob Hollahan, at present in Hawaii;
Flarry Harde, now detached for for-
eign duty in charge of the Paris staff;
Leslie Wyand, in charge of the staff
in Great Britain; Merl LaVoy, trav-
elling with troops in the interior of
China; Dick Sears, heading the New
England staff; Fred Delevan. Tonimv
Baltzell. Bob Donahue, Will Hud-
son. Raleigh Nichol. Maurice Blache,
Harry Smith, Tom Hogan, F. R. Tra-
bold, John C. Zimmerman, Joe
O'Brien, B. M. Powell, Jack Flana-
gan, Floyd Traynham, David Rich-
ard Oliver, and others.
LAUNCHING a new newsrcel is
perhaps as great a task as launch-
ing a new newspaiier. A new news-
paper starts functioning on the date
of its first issue. A new ncwsreel
practically starts functioning three
moiiihs ahead of the date of issue,
althoMgli the public does not see the
results until the first picture is
thrown upon the screen.
l'"ver since the first of the year,
Hearst News Service, Inc., one of
the many subsidiaries of the world-
wide Hearst organization, has been
working f)n M-(i-M News, the new
newsreel that the Hearst organiza-
tion will produce and which will be
distriljuted by M-G-M. It makes its
first apiJearancc on the screen the
week of August 15.
A complete and separate nu-chani-
cal and editorial plant has been pro-
vided for M-(;-M News at 251 West
19th .St., New York, where a num-
ber of Hearst subsidiaries are lo-
cated. To this central location the
vast <|uantity of negative received
from all parts of the world is hur-
ried, where it is developed and print-
ed and prints shipped to all parts of
the country by every means of
transportation that will result in ex-
hibitors receiving the film in fasi
time. The airplane enters largely
into this distribution making it pos-
sible for pictures made in New York
to be shown on the Pacific Coast
36 hours later.
Ldgar Jl. Hatrick, who has charge
of motion picture interests of VV^illiani
Randolph Hearst, selected for the
position of editor of M-G-M News,
Michael D. Clofinc.
It covers every nook and corner
of the American continent, while in
the foreign field there will be staff
rei)resentatives and bureaus in Lon-
don, Paris, Berlin, Rome, Madrid.
Moscow, Tokio, Shanghai, Manili
and Honolulu. No matter upon what
point of the earth's surface news oc-
curs. Colfme promises a M-G-M
newsreel man will be there to photo-
grai)li it: and therein lies one of the
vast differences between establish-
ing a new newspaper and establish-
ing a new newsreel.
In addition to the organization that
has been built up for M-G-M News,
the new newsreel will have at its dis-
posal all of the facilities of the other
Hearst-owned companies. These in-
clude the International News Serv-
ice, a wire and cable news-gathering
organization of world-wide i)ropor-
tions; Universal .Service, which sup-
plies news features to several hun-
dred newspapers throughout the
country and has branches in every
jjart of the world, and the individual
wire services of the 26 Hearst news-
papers throughout the country which
l)lanket the map from the New Eng-
land coast to the Pacific and from the
tireat Lakes to Texas.
DEBRIE CAMERA
The Ideal News Man's Outfit
The Most Compact and Lightest
Weight 400 ft. Professional Camera
on the Market To-day.
U/IUOCIGHByS
▼▼ no West 32"--St.. New York, N. Y. «•
U. S. and Canada Agents for DEBRIE
THE
16
■c&Hk
DAILY
Sunday, August 7, 1927
Kinograms Starting Tenth Year
with Biggest Staff in History
KINOGRAMS, "the news reel built
like a newspaper," which is re-
leased twice a week by Educational,
is starting its tenth year with the
strongest editorial and camera staff
in its history. Kinograms is a dis-
tinct independent organization in that
it is not a subsidiary or a p.'irt of any
other large film company a;id is not
connected or affiliated with any news-
paper organization or association.
The camera staff has been so extend-
ed in both this country and in foreign
lands that it now covers world news
in short time. Included on us staff
are highly specialized news reel
men, cameramen who devote their
entire time and energies to this work.
Kinograms' editorial staff is head-
ed by Forrest Izard, managing editor.
H. E. Hancock, a veteran in the
news reel business, is news editor
and publicity manager. Allyn Butter-
field is assistant news editor and fihn
editor. George Doran is head cam-
eraman. This staff is located in the
home office in New York.
Kinograms has a wide-flung or-
ganization abroad as a result of con-
tracts signed this year with newsreel
companies in England, France and
Germany. Such an arrangement en-
ables Kinograms to obtain results
speedily because of the copTpletely
organized and large staffs of these
associated companies.
By means of these contracts, Kino-
grams receives the benefit of the
large staffs on the ground, 75 to 80
cameramen being used regularly by
the three companies. The English
company' not only covers English
events but also news occurrences of
interest in Ireland, Scotland and
Wales. Similarly, the French firm
covers adjacent territory, while the
German newsreel, in addition to
"shooting" German events, has men
stationed in Asia, India and Egypt.
In addition, two special correspond-
ents are stationed in China, in Japan,
in Honolulu and Alaska, three cover
India for Kinograms, one is in Trin-
idad, one in Australia and one in
Mexico.
The domestic camera staff has
been enlarged about 35 per cent this
vear. One of the largest increases
is in the New York district. Fred
Fordham, who has taken many pic-
tures from planes, is rated as Ake-
ley expert and all-round cameraman.
James Lyons, a promising newcomer
who has produced many brilliant
shots for Kinograms, is also on the
New York staff. Charles Sanwald.
an authority on novel lighting effects
and photography, is camera tech-
nician in New York.
On the Coast, the addition of J. L.
Herrmann has increased the efficiency
and strength of this part of Kino-
grams.
De Vry
Movie Camera
holds 100 feet
Standard Theatre Size film
and costs
$150
A protessional camera for ama-
teurs, that has sprung into im-
mediate popularity with news
weekly camera men and theatre
managers.
LOCAL MOVIES FILL THEATRES
Get the whole town coming by putting local scenes, clubs,
schools, bathing beauty contests, etc., on your screen!
SEND FOR FREE BOOKLEl
New Facts on Amateur Motion Picture Photography
De Vry Corporation— Dept. 3—1111 Center St., Chicago
Newsreels Suit All Tastes
T^HE newsreel sells tickets at the box office. Instances of
patrons timing their arrival at the theater with the
showing of the newsreel are numerous. Many patrons
come just to see the newsreel and leave when it is over.
Regardless of the quality of the feature, the newsreel,
with its graphic presentation of current events, specials,
features and diversity carries an appeal to which every
patron of your house responds. There is a wide divergence
of taste in features, while to some, comedies appeal ad-
versely, but in the newsreel every patron finds some fea-
ture which proves worth the price of admission. Direct
appeal to the patrons who recognize the newsreel as 100 per
cent entertainment and keep selling your newsreel to make
new patrons for the newsreel. It's a sure way to make and
keep satisfied patrons, and bring dollars to the box office.
"Talking Newsreel" to be Used
As Event Warrant8,Talley Says
By TRUMAN H. TALLEY Diycctor-ui-Chief, fox .\U-:vs
IF anything were needed to directly focus the attention of tlie general
pubHc, and particularly the exhibitors, upon the importance and indis-
pensibility of newsreels, the trans-.-Xtlantic flights have supplied that need.
Recent months have witnessed probably the .greatest display of news-
reel energy and enterprise in the history of the industry, all to one purpose
— that the e.xhil:)itors of the nation might be able to show their public as
quickly as possible and as completely as possible the living scenes portray-
ing probably the greatest, and certainly the most dramatic, news events in
modern history.
Rival claims of the various newsreels are dimmed by the greater sig-
nificance of the joint service rendered to exhibitors and to the public by all
the newsreels. On some phases of
newsreels
the Lindbergh-Chamberlin-Byrd ex
peditions. some newsreels were first
to the screen; on other phases, other
newsreels were first. The essential
fact remains that each and every
newsreel did its utmost to render
service, each reel utilizing the ser-
vices of virtually every member of
its staff and each newsreel sparing no
e.xpense to transmit the pictures to
the screen in the shortest possible
time.
.\ny student of the industry knows
that the last ten years have witnessed
tremendous strides not only in the
production of newsreels but in the
popularity and public appreciation of
newsreels. The Lindbergh story
proves this, not only to the student
i)Ut to any casual observer.
Above and beyond the presentation
of such stirring news events as Lind-
bergh's flight through the medium of
newsreels as w'e kno^v them today,
the significance of tlie "talking news-
reel" gained tremendous impetus
through the same news event. Fox
News' presentation through Movie-
tone of the Lindbergh and Chamber-
lin take-offs, the review of West
Point Cadets and other subjects was
completely over-shadowed by the
talking pictures of President Cool-
idgc welcoming Lindbergh home and
decorating him with the distinguished
flying cross. An adequate descrip-
tion of this sensation is difficult, be-
cause there are no known standards
for comparison. In the parlance of
tlie business, it "knocked them over,"
and at various high points of the
Coolidge address and the T^indbergh
reply, the applause of the audience
was so terrific that the reproduction
of the sound was drowned. The the-
ater-going public is not accustomed
to such a thrill. It will take a long
time for them to become accustomed
to such gripping and emotion-produc-
ing pictures.
1 think it is fair to say that Fox
News having recently learned to talk,
is the most talked about newsreel.
Speculation is rife as to what it is
going to do with its new found
tongue. So far as Fox News' editor-
ial staff' is concerned the time for
wonderment is past. We have wel-
comed the Movietone tongue and we
are using it as another means for
us to report more completely the new
and interesting in the world about us.
In other words. Fox News will
"talk" when it has something to say.,
Whenever anything occurs that can
be photographed which will be more
interesting and entertaining when ac-
companied by sound, we will spare
no effort to see that it is done. We
are working and planning for many
things and the time is not far dis-
tant when every issue of Fox News
will have one or more subjects with
sound accompaniment.
There are many exciting moments
in store for the patrons of theaters
equipped to project Movietone Fox
News. From the sporting world we
can safely promise thrill after thrill:
from the mouths of statesmen and
diplomats Fox News will bring mes-
sages of import to every audience:
from the White House and Capitol
Hill, from the seat of the League of
Nations and the World Court, voice
and picture will be brought to the
theater.
1
iunday, August 7, 1927
DAILV
17
Akely Camera Designed
for Newsreel Assignments
CIOV'ERING a news story with a
' camera necessitates far greater
^peecl on the part of the reporter than
the ordinary procedure of notations
on the event.
This i.s particularly true of news-
.cel assignments, when the awkward-
ness of the tripod and machine handi-
'caps the staff man to a great extent.
Speed, therefore, is the essential fac-
tor in determining whether or not a
scoop will he nuule or full details of
the event covered.
Newsreel cameramen in the field
must be ever alert. Speed of their
machine in shutter efficiency, set-up
interchangcahility of lenses, reload-
ing, and the like, all contribute large-
ly to their success.
The manufacturers of the Akely
camera are concentrating on develop-
!g a machine along lines of fast ac-
Ain. Improvements have given it
^huttcr efficiency one-third greater
than any other camera, it is asserted
Welcome Week Campaign to Introduce M-G-M News
A.\ exploitation campaign for the
wefcoming and initial presenta-
tion of M-(i-M News has been pre-
pared for exhibitors by M-G-M. This
campaign makes it possible for any
exhibitor, without cost, to arrange
a novel and colorful theater front, a
striking lobby and also makes it pos-
sible to cor.duct a most etfective post-
ing campaign.
The free accessories which have
been prepared for Welcome Week
This feature is valuable in newsreel
work when there arc adverse light-
ing conditions. The ball socket pro-
vides it with a (juick levelling head
which eliminates the necessity of
levelling the tripod, often the cause
of much trouble in securing quick
flashes.
Lenses are instantly interchange-
able, with lenses of varying focal
length, and the manner in which time
can be saved in setting up the ma-
chine for action aids greatly in fol-
lowing events.
are as follows: Welcome Week
one sheet; snipes with space for
theater name imi)rint; full color
advance >lide; paper pennants, red
and bkie, for lobby and mar(|uee dec-
orations; and a 10 foot x ,? foot linen
banner for marciuee use whenever the
theater is playing M-G-M News.
Other accessories already prepared
are a stock one sheet for perpetual
display and a subject one sheet
wiiich will be made up when each
issue of the newsreel is compiled.
This one sheet wiU be illustrated with
scenes from the issue and will carry
headline announcements of the con-
tents.
Tlu' complete campaign book also
available to all exhiljitors includes,
in addition to all the accessories, a
wealth of exploitation material, pub-
licity stories, tie-ups, catchlines and
advertising slugs.
Together with the press sheet is
included an eight page booklet of
the formation of M-G-M News, its
scope, purpose and possibilities.
Automatic Dissolve One
Feature of Debrie Camera
INTKKNATKJNAL NliWSKEEL,
M-Ci-M News and Paramount
News forces are using the wood model
IJebrie camera in preference to the
metal body camera on account of
weight ;ind compactness, according to
Willoughbys which handle the De-
brie in New V'ork City.
Tile magazine carries 400 feet of
negative. The camera can l>c equi))-
ed with lenses from a If^ to a 17
inch focus. The metal models can
be made motor-driven without special
attachments, drawing current from
either a storage battery or a circuit
of 100 volts. The latest model, the
"L" Debrie has many attachments,
one of the outstanding of which is
an automatic dissolve of 4'/: ft. length
or a hand dissolve, the length of
which may be governed entirely by
the cameraman. This model also
has Pilot register pins, a releasing
pressure plate and a full size ground
glass which enables the operator to
focus at anv time.
John A. Bockhurst, M-G-M
aerial comeraman, takes a
position of vantage on the
dirigible, Los Angeles.
The NEWSREEL
Makes Yesterday
Live Today!
The dangers and rigors braved by
courageous cameramen in all
parts of the world bring thrills to
the screen in an atmosphere of
security and comfort.
HowPathe
serves ihe world
serves its patrons.
^••}
li(«cminmmNmrm»30«ltMc OB-
N««BKtaoO>wim1(int.CM«Mi.u ,
yuaotr/fooHJuKiia- . ^
An example of fine decorative
technique in telling the world
about exploits of Pathe News,
as the Champaign, III. Orph-
eum did it.
Louis Dansee of the Kiuo-
g ruins staff, with an auto-
matic strapped to his waist,
gets new camera effects as he
slides from the top of a
ship's mast.
So that audiences m.ight get a thrill, Frank Cody,
International Newsreel cameraman, races neck and
neck tvith floiving lava at the eruption of Manna Loa.
t
THE
18
In Eastern Studios
Irving Cummings Here
Irving Cummings, the director, is
in New York from the Coast. He
is visiting at the home of his mother.
Matt Moore Returns
Matt Moore has returned from an
extended visit in England.
Miss Hurlock to Hollywood
MadeHne Hurlock, Mack Sennett
star, who has been visiting in Mary-
land and New York, has returned to
Hollywood.
Crisp Unit at West Point
William Boyd, Bessie Love, Hugh
Allan, Walter Tennyson, Maurice
Ryan and Louis Natheaux, are
among the principals in "The West
Pointer," being directed by Donald
Crisp. Peverell Marley heads the
camera crew.
Bell to Direct Gilbert
Jack Gilbert and Jeanne Eagels
head the cast of the newspaper story
to be directed by Monta Bell. Exte-
riors will be shot in Washington and
New York. Bell, who is a former
Washington newspaperman, wrote
tlie story.
Blauvelt with Paramount News
Robert Blauvelt .formerly with the
Paramount Long Island miniature
department, has been transferred to
Paramount News and is photograph-
ing titles. Eugene Laroche remains
at the Long Island studio as projec-
tion printer.
H. L. Miller Returns
H. L. Miller, Charles Bowers' as-
sociate in the production of Charley
Bowers Novelty comedies, has re-
turned from Europe.
Honor Billy Bitzer
Billy Bitzer has been made an hon-
orary life member of the M. P. Pho-
tographers, Local 644. The initiation
fee of the cameramen's union has
been raised from $10 to $50.
Sedgwick Unit Here
William Haines, Jean Crawford
and William Blakewell will be in the
cast of "West Point" to be made by
M-G-M, with Edward Sedgwick di-
recting. Edward Brophy, for several
years with Joseph M. Schenck Prod.,
in the East, will assist Sedgwick.
FRANK ZUCKER
A. S. C.
Cinematographer
'Phones:
Wadsworth 5650
Wisconsin 0610
A Little
from * 'Lots''
By RALPH WILK
Twenty-seven years ago, H. E.
Van Duyne sold his first piece of
theater equipment as the first Pacific
Coast equipment dealer. Last year,
he sold the Pacific Amusement Sup-
ply Co. business to the National
Supply Co. and celebrated by start-
ing a tour of the world. He is now
in New York on his way back to
Los Angeles.
* * *
Additions to our Hatless Club are
George Dillon and Joel Swenson.
* * *
By the way, if a new title
should be wanted for "The
West Pointer," we submit,
"Arms and the Woman."
* * *
With "The Blood Ship" and
"Alias the Lone Wolf" ready
for release, Alex Moss of Co-
lumbia is as busy as the pro-
verbial beaver.
* * *
West 4ith Street and the Lambs'
Club look like the "good, old days,"
notu that Frank Loomis is back in
New York. Frank, long with the
old Vitagraph, has been managing
the El Capitan theater in Holly-
wood.
* * *
Movie writers on daily newsapers
lead a hard life. Eileen Creelman of
the New York Sun has arrived in
Paris, while Harriet Underbill is also
on her vacation. Irene Thirer is
dodging mosquitoes in New Jersey.
* * *
Famous teams: Katherine Hilli-
ker-H. H. Caldwell; John Emerson-
Anita Loos; Park & Tilford; Ike &
Mike; the Pittsburgh Pirates; Bala-
bn and Katz; Finkelstein and Ru-
ben.
* * *
What's in a name?" We
know a juvenile who answers
to the name of Void B. Null.
* * *
Ernest Haller, the cameraman, is
enjoying the races at Saratoga
Springs. Ernie left his camera at
home, but did not forget his La
Salle car.
* * *
In mentioning the Hatless
Club, we must not forget Joe
Bonotno, one of the charter
members.
* * *
Lynn Farnol, Sam Goldwyn's Bos-
ivell, and one of the busiest press
agents in town, last week found tim,e
to get married. His bride, Nellie
Huntsman Cochran, a Kansas City
Girl. Lynn was a press agent for
the Orpheum circuit and business
first called him to Kansas City.
After he met Miss Cochran, Lynn
combined business and pleasure.
Hollywood Happenings
By HARVEY E. CAUSMAN
Sills in "Valley of Giants"
Milton Sills' is to star in Peter B. Kyne's
"The Valley of the (liants", for First Na-
tional It was a vehicle for the late Wallace
Reid.'
* >* *
Fay Wray Opposite Menjou
Fay Wray has been selected for the femi-
nine lead in Adolphe Menjou's next vehicle,
as yet untitled.
Arlen in Daniels Film
Richard Arlen has been cast for the lead-
ing male role opposite Bebe Daniels in "She's
A Sheik."
"Honeymoon Hate" Vidor's Next
Florence Vidor will next make "Honey-
moon Hate". Luther Reed is named direc-
tor tentatively.
* * *
Currier in "Rose Marie"
Frank Currier has been cast in "Rose
Marie", which William Nigh is directing for
M-G-M. Renee Adoree has the title role.
* * *
Sennett Signs Holloway
Sterling Holloway has Itcen signed to a
long term contract by Mack Sennett.
* * *
Jacqueline Logan in "Wise Wife"
Jacqueline Logan has been added to the
cast of "The Wise Wife". Pathe feature, in
which Phyllis Haver and Tom Moore are
featured under direction of E. Mason Hopper.
* * *
Cooper Named Howard Aide
Cordon Cooper has been named assistant
director to William K Howard in the pro-
duction of "The Main Event," Vera Rey-
nold's next for Pathe.
Mescall Gets Assignment
John Mescall, first camera man for Lubitsch
on several productions, is photographer for
"The Wreck of the Hesperus," which Elmer
Clifton is directing.
* * *
Palmer Assigned to Butler Unit
Ernest Palmer, who was Frank Borzage's
chief cinematographer for "7th Heaven", has
been engaged by Fox in a similar capacity
for David Butler's first directorial effort.
* * *
"Slingshot Kid" Cast Completed
Completing the line-up of Buzz Barton's
second FBO vehicle, "'The Slingshot Kid",
Jeanne Morgan, Arnold Gray and Jay Morley
have been added to the cast which includes
Frank Rice, Buck Connors and Wilson Hum-
mel. Louis King will direct.
HAROLD
SHUMATE
Originals — Ad ap tations
For
Lasky — M. G. M.
Universal — Fox
Management
Edward Small Company
FREELANCING
Katterjohn Heads New Department
Monte Katterjohn has been placed in charge
of a new phase of story effort at Paramount
under the general title of editorial develop-
ment work. It will be his duty to develop
original stories for the screen and bring out
latent talent.
* * *
"Rose of Golden West" in Work
George Fitzmaurice is working on "Rose
of the Golden West". First National will
release. Mary Astor, Gilbert Roland, Mon-
tagu Love, Gustav vin Seyflertitz, Flora Finch
and others are featured.
* * *
"Cancelled Debt" Under Way
Production on "The Cancelled Debt" is
humming at Sterling. It is the eighteenth
and last picture on the schedule for 1926-27
and is being made directly after "Stranded,"
first picture on the 1927-28 schedule.
* * :f
Adapting "Free Lips"
"Free Lips", is being adapted by George
Dromgold and Jean Plannette. It is expected
that casting will begin in several days. First
Division will release.
* * *
Wesley Barry Returning to Screen
Wesley Barry will return to the screen in
"In Old Kentucky", which John M. Stahl
is directing for M-G-M.
Tremont Film
Laboratories
Will Open a
Most Modern and
Up-tO'date Laboratory
In HOLLYWOOD
On or About
October 15
Harry GUckman
Pres.
Edward Horn
Treasurer
"IT CAN BE DONE''
The Life of Lo8 Angeles
Centers at the
Ambassador's
famous
Cocoanut Grove
Special Ni^ts Tues. and Sat.
College Night Every Friday
3
THE
■Sunday, August 7, 1927
DAILV
19
«S
Theater Equipment and Management
By MICHAEL L. SIMMONS
Consolidated Tests Lamps
Hourly to Insure Accuracy
Attesting to the importance of ex-
pert personal supervision in success-
t'ul printing of film, Harry M. Goetz,
oi the Consolidated Film Industries,
Inc., points out tliat in the company's
plants, the lamps in the printing ma-
chines are tested every iiour to de-
tect deterioration, adding that these
must be maintained at a constant ef-
iJ^ency to secure the uniformity of
13 ^^ prints. In amplification of the
personal supervision theory, Goetz
tates:
"There are many factors to be con-
lered for the successful develop-
int and printing of film. Much
Fa IBtomatic machinery is used but it
must be operated and directed with
the utmost intelligence. Temperature
■i one of the most important factors
1 nevery process. In the buildings,
in the development solutions, in the
drying chambers, in the storage
vaults, everywhere and constantly,
the degree of heat or cold is scien-
tifically controlled under the skilled
watching and supervision of trained
experts. Standardized conditions of
•emperature and moisture are care-
iully maintained at levels that are
known to produce the wanted results.
Emulsions on various batches of raw
stock are tested and gauged."
Consolidated operates plants at
Hollywood, New York, Long Island,
Chicago and Jersey City.
"1
jBn
Wc
Install Wicks Organ
Litchfield. 111. — The Capitol here is
to have a new Wicks organ, which,
according to Manager Earl Stout.
will approximate a cost of $10,000.
The factory, which is located at
Highland, will require about sixty
days to build and install the instru-
ment.
I LOEW BUILDING 1540 BROADWAY
II' I TIMES SQUARE, NEW YORK
LOEW BUILDING PENN AVENUE
I) I prrrsBURGH
saritT-'moiiz'
MHSuss.nticTioN-KtsiB'nNa
Details of Vallen Noiseless AU-Steel Curtain
track. This is made from special pressed steel,
being passed through special rollers to insure ac-
curate formation.
Invitation Gag
William Haynes, manager of
the Allen, Cleveland, O., has a
gag for stimulating business
that might be followed with
profit by other managers who
can stand a little increase in
patronage — and who can't !
Haynes, who is proud of his
new cooling system and
shrewdly calculates the effect
of the soothing coolness on hot
pedestrians, invites the passing
public to come into the lobby
and escape the scorching heat
of the exposed street. N o ob-
ligation to buy, of course, but
when the laddybucks and their
lassies feel the grateful relief,
they are too loath to go back
into humid clutches of Old Sol,
and so Haynes 'turnstile clicks
to a merry tune.
Remodeling Iris, Albion, Neb.
Albion, Neb. — The Iris is under-
going a program of renovation which
calls for a new decoration scheme of
the interior and exterior, also new
drapes and a new indirect lighting
system.
4,365 Lamps in Sign
Baltimore — An electric sign on the
front of the Century here contains
4,365 lamps. The sign reads: "Loew's
and L^nited Artists' Century Valen-
cia." The Valencia is located atop
the Century, where the former Cen-
tury Garden was situated.
Install Latest Type Lamps
Hartsborne, Okla. — Manager Win-
ner of the Liberty has installed a set
of new lamps for which are claimed
unique properties. One of the out-
standing features of the lamps is
that they are self-feeding, and that
the softness of the light they give
makes the picture images look more
natural and offers perfect felicity to
the eye of the spectator _ no matter
how long he watches a picture.
"Nu-Air" Sales Hitting on
High in South Territory
Atlanta — Apparently the extremely
hot weather in the Southeast is hav-
ing something to do with the con-
sistent increase in sales of Artcic Nu-
Air cooling systems. In any case,
tlie latest report as evidenced by the
announcement of Fred W. Young,
manager of the local branch shows
the following purchases for one
week's business:
Nat Williams, four for his new Ross, at
Thomasville, Ga ; J. C. Hester, four forTiis
new Broadway, Danville, Va.; Leo Keiler,
six in his new Columbia, Paducah, Ky. ; C.
M. Casey, four for his Isis and Belvidere,
Lynchburg. Va.; R. B. Wilby & Co., two for
their new Ensley, Ensley, Ala.; Public-Saen-
ger are installing two in the new Carolina,
Fayetteville. N C, and have ordered two
for the theater to be built at Chapel Hill,
N. C. ; Tony Sudekum, Crescent Amusement
Co , purchased six for his new Capitol at
Dyersburg ,Tenn., and Paris, Tenn., and two
for his new house at Union City, Tenn.; R.
T. Hill, one for his Fairfax, La Grange, Ga. ;
Fred Weis, one for the balcony in his Savan-
nah. Savannah, Ga.
Stebbins Makes Installations
Rossville, Kans. — The Stebbins
Picture Supply Co. has installed two
Powers projectors with Mazda equip-
ment and one hundred opera chairs
at the Rossville here. Other recent
installations by Stebbins include: two
Strong low intensity arcs with gen-
erator at the Shafcr, Edgerton, Mo.;
two Strong low intensity arcs with
two Forest Unitron rectifiers, a Min-
usa screen, and series 11 Gundlach
lenses at the Mozart, Kansas City,
Mo.
Cooler Than Outdoors
Pomona. Cal. — Ventilation assur-
ing a temperature cooler than that
prevailing outdoors has been obtained
by Manager E. H. Helmts of the
California, by the construction of a
duct four feet in dimeter, which ex-
tends from the stage, where a large
fan takes the air cooled by 800 lbs.
of ice, to the rear and topmost part
of the auditorium. A large iced air
circulator has been placed in the cen-
ter of the ceiling.
Goss and Hopkins Add
to Line in South
Atlanta — C. K. Goss and T. R.
Hopkins, who brought the Supreme
Cooling System on the southern
market early this spring, acting as
factory representatives, have now
added several additional specialties
including the Sunlight washable
screen.
Claiming for the Sunlight screen
an unusual brilliance and durability,
Goss says that Dupont material is
used to treat both the projection sur-
face and the clotii i>acking of the
Sunlight washable screen.
"The Sunlight process provides a surface
composed of chemically treated mercury ap-
plied in such a manner as to have a uni-
form density The screen has the pliability
of rubber and with sufficient toughness to
withstand even a BB shot from an air rifle,"
he declares.
"One of the tests applied to the screen
consists of pouring oil from an automobile
crankcase on the surface of the screen, rub-
bing in sand or dirt, and then removing both
with soap and water and a scrubbing brush.
If the screen, following this test, fails to
register as good projection as recorded by a
sample not so treated, the purchase price is
refunded without question."
In addition to tlic Sunlight Screen, Goss
and Hopkins are handling Perfection Arc
reflecting lamps. Gontel Arc generators, Su-
preme heaters, electric signs and draperies.
With the opening of the fall season they
plan to add a line of theater chairs and a
pipe organ.
Horlacher Operating at Charleston
Charlotte, N. C. — Horlacher De-
livery Service has opened for busi-
ness, covering several routes in North
and South Carolina. Walter Griffith,
formerly of the U. S. is afiiliated with
the new company as manager.
This company is serving all routes
formerly handled by Film Transport
and an additional route has been add-
ed which gives overnight service
from the exchanges to Goldsboro,
Kinston, Tarboro, Greenville and
Wilson, N. C. The Horlacher Ser-
vice has offices at Washington, New
York and Philadelphia.
|ii»»t»«»«« »' »'
QUALITY PRINTS
Titles an3 TTegative Ceveloping
Release Printing
U. S. Film Laboratories, Inc.
Hudson Heightfl, N. J.
If You Are in the
Market for Any Kind of
MOTION PICTURE
APPARATUS
CONSULT US-AND SAVB
MONEY
SEND FOR OUR PRICB LIST
1^1
I
no West 32'^St..Ncwyork.N.y."
Phoaa PmoM. QUO
Ifotion Picture Department
U. 8. and Canada Agents for Dabita
20
DAILV
Sunday, August 7, 1927
rsk
Presentations
By CHARLES P. HYNBS
How B'way Does It
Strand
Opening with the overture, "Marche Slay"
by T^chaikowsky, the program continues with
the Topical' Review and Joseph Plunkett's
Strand Frolic. This is introduced by a bal-
let number: "The Swan," with Mile. Klemova
and the ballet participating. There is a dance
by the ballet corps for which a full stage is
used. For the "Swan" dance, done by
Klemova, the scene fades to the back portion
of the stage, the performer working in back
of an oval frame and in the flood of a single
spot. She wears an all white ballet costume
which, against the dark background, is highly
effective. The other divertissements of the
Frolic include "In a Counti-y Lane," a vocal
number from "Peggy Ann," sung by Margaret
Schilling and male ensemble. The, gnl is
seated upon a garden wall under an orange
tree, her farmer boy friends (four men in
the ensemble) hidden behind the fence who
appear and form a quartette for the refrain.
Cy Landry follows with an eccentric dance
and a number, "The Pirates" concludes' the
Frolic. For this a full stage again, the
scene representing a pirate den with palm
trees silhouetted against an oval sunset back-
ground. Others props indicative of pirate
days such as treasure chests are used on the
stage and from one of these emerge the ballet
corps dressed in pirate costumes. The quar-
tette sings "Hurrah for the Rolling Sea,"
"The Treasure Chest." "Eight Bells" ; the
ballet does a sword drill and Charles Ben-
nington, peg leg dancer, does a turn. The
feature and a Charlie Chaplin revival con-
cludes the program.
Paramount
A novelty stunt that is a pleasant variation
from the conventional orchestral overture is
worked out in a number called "Orchestra Vs.
Organ" and conducted along the lines of a
friendly tilt between Jesse Crawford at the
organ and Irvin Talbot leading the orchestra.
The applause of the audience is supposed to
decide whether the organ or orchestra is the
more popular. Friendly banter by way of
rhymed lines are flashed on the curtain and
Ihe feelings of the contestants are tuned to
the air of "Mr. Gallagher and Mr. Sheehan."
Popular melodies and favorite ballads are
$tasidard
V AUD£VILLE
for Motion Pici|*re PrssentatdoH
The FAIXY MARKUS
VAUDEVILLE AGENCY
LaokawaDaa 7S76
1579 BROADWAY, NEW YORK CITY
ARTHUR SPIZZI
AGENCY, INC.
Booking: the Better Picture
Theatre!
Attractions and PresentatioiMi
1560 Broadway New York
Bryant 0967-8
AMALGAMATED
VAUDEVILLE AGENCY
Attractions forri
Picture Theatres
Standard Vaudeville Acts
1600 Broadway, New York City
Phone Penn. 3580
selected by the opponents with Mrs. Craw
ford lending a helping hand at a stage con-
sole while Talbot has the assistance of a
soprano for one of his numbers. A jazz finale
by orchestra and organ coinbined closes the
number. The initial Paramount News reel
follows and the main portion of the show
consumes the greater part of the program,
immediately followed by the feature. Eight
Victor artists offer a program of vocal and
insti-umental numbers. The opening chorus,
"Hello People" by the octette, opens their
entertainment witih Frank Banta at the
piano playing "Doll Dance" as a second fea-
ture. They continue: piano trio offering
a "Medley of Hits," Frank Banta, Sam Her-
man and Stanley Baughman at the pianos.
Then James Stanley rendering a baritone
solo, "The Blind Ploughman." Monroe Sil-
ver delivers a monologue: "Cohen's Troub-
les" ; Henry Burr contributes a tenor solo ;
"Tf You See Sally" ; Sam Herman plays a
xylophone solo: "Bunch of Roses"; the Peer-
less Quartette sings "Jerusalem Morn"; Billy
Murray sings : "Whisper Song" and the closing
chorus is "Goodbye Friends." A full stage
is used, the three pianos ranging across the
width of the stage. Blue velvet draperies
cover the. back and wings.
Roxy
A favorite overture, Liszt's "Second Hun-
garian Rhapsody," comes first on the pro-
gram with three delightful sketches follow-
ing. The first, "Chanticleer," is a barnyard
fantasy of unusual charm. The members of
the ballet corps are attired in costumes rep-
resenting yellow, white and brown chicks
with the three male performers strutting
about as the roosters. The dance pantomime
indicates rivalry in the chicken yard with a
white gowned chef eventually arriving on the
scene and hurrying ofif the surviving rooster
at the point of his knife. During the dance
a farmer lad, sitting upon the stone fence
which is part of the back drop scene repre-
senting a chicken yard, sings to the tune
of the dance music. "La Bascule," silhou-
ette number, is next. Here again rivalry is
indicated in the dance pantomime. A lad
and a miss playing see-saw, their old fash-
ioned costumes furnishing striking outlines
in silhouette, are interrupted by a second suit-
or. The dancers work in front of the light
and in back of a lace framework also out-
lined in silhouette. The third sketch is called
"The Skaters." The scene is Alpine. The
ballet corps in white satin skating suits oc
cupy the front of the stage with dancing
while to the rear the chorus, in Swiss outfits,
arc heard in operatic refrains
The magazine affords a break with the
fourth number following. It is "In the
Broadcasting Studio wth Roxy's Gang." A
full stage is used and the decorative scheme
merely side and back hangings of black and
gold, a single chandelier hanging in the cen-
ter of the stage, the microphones set in place
toward the front. The "gang" then performs.
They were seated upon the stage in circular
formation, the pianos in the center. The sec-
tional stage was raised to three levels.
Mark Strand
(Brooklyn)
Full running time was two hours and eight
minutes, with 59 minutes going to the feat-
ure. "Man Power"; eight minutes for the
topical review and eight minutes for the Ly-
man Howe Hodge Podge, the remaining 53
minutes going to the musical incidents. "The
Second Hungarian Rhapsody" by Liszt was
overture with a special piano and violin ca-
denza featured. Lights for this were: dome,
two lemon floods on orchestra; lemon flood
on side only; bridge spot on draw curtain and
side, amber top, lemon bottom, amber ceiling
spots and blue borders. (Eight minutes).
After the film, "Capers of the Camera, '|
came Massenet's "Meditation" from "Thais,"
played as a violin solo by concert master on
the apron of the orchestra stage, while on
the production stage the ballet, in operatic
costume, did a scarf dance. The setting on
production stage was backed up by a classic
ballet drop with transparency sky. The lights
included two deep violet open box lamps hit-
ting the bottom of the drop, red borders,
lemon floods from the bridge on the whole
set. and a white spot from the dome on the
violinist (Eight minutes.)
Following the news reel came the minia-
ture revue, "Down on the Farm." As here-
tofore the incident was built around Art
Short Subjects
"Trolley Troubles"
Winkler — Universal
Neiv Rabbit Cartoon
Type of production. , .1 reel animated
Introducing Oswald, a rival to the
other animal cartoon stars. And Os-
wald looks like a real contender, Walt
Disney is doing this new series. Fun-
ny how the cartoon artists never hit
on a rabbit before. Oswald with his
long ears has a chance for a lot of
new comedy gags, and makes the
most of them. Universal has been
looking for a good animated sub-
ject for the past year. They've found
it. As conductor on a "Toonerville''
trolley, Oswald is a riot. This and
the two following in the series you
can Uook on pure faith, and our sol-
emn weird that they have the goods
"Brave Cowards"
Cameo — ^Educational
Married Mixwp
Type of production .... 1 reel comedy
Featuring Phil Dunham and Es
telle Bradley, this one gets away to
a funny start with a dog and cat fieht
between the neighbors. The hubby
of the woman across the hall is a
heavyweight, and so is Phil's wife.
Between the two of them Phil has
a tough time trying to hold his own.
Accidentally he gets the count on th"
big fellow, and comes back to his
wife a hero. But the big bird re-
vives in time to show Phil up. Just
average stuff.
"What Women Did For Me"
Roach— Pathe
Charley Chase at Best
Type of production. . . .2 reel comedv
The ever versatile Charley essays
the role of a bashful professor who
has to strut his "brain waves" before
a bevy of none too bashful girls. Com-
plications gather momentum when
the young prof repairs to a lonely
mountain cabin in company with a
wax figure to rehearse an easy be-
havior before the fair sex. In the
Landry and his Victor Recording Orchestra.
Setting was in full stage, representing inte-
rior of barn, with barn backdrop. The en-
semble was costumed country fashion. Four
lemon floods from dome; lemon foots on
production stage; lemon aluminite and red
aluminite borders; four lemon and four amber
box lamps; lemon and pink side spots. The
ballet costumed as chicks did dance to the
strains of Herman Finck's "Pirouette." Stage
lights remained as at opening, with excep-
tion of dome floods which were downel to
spots as chicks grouped in center of stage.
•Joe Termini, who plays violin, guitar and
banjo at impossible angles, played several
selections. Blue borders on stage, light am
her and flesh pink side spots on orchestra;
white spot from dome on Termini; bridges
oflf. Walter Smith, basso, sang Berlin's
"Russian Lullaby" and was covered by a
white spot from dome. "Dainty Miss" was
second dance by ballet, which came out as
country maids carrying milk pails. Deep
blue and light blue borders; bridges also deep
blue, with two white floods on ballet from
the dome Snow's Harmonica Band then
played. Stage lights as preceding number;
bridges and dome white floods on Harmonica
Band. Termini appearing aprain then closed.
Suppe's "Poet and Peasant." bridges and dome
As an encore the band played travesty on
off with the balance of lights as at opening.
end a soothing conclusion — marti-
mony — Ijrings matters to a satisfac-
tory point tor all.
"The College Kiddo"
Mack Sennett — Pathe
College Vamps
Type of production. . . .2 reel comedy
Campus capers are depicted by
Madeline Hurlock as the vamp and
Eddie Quillan the sap freshman
working his way through college as
a laundry boy. Goofy fun, but it
furnishes the necessary gurgles. A
general mixup occurs before Eddie
straightens himself out with his jeal-
ous sweetheart.
"Capers of a Camera"
Hodge Podge — Educational
Trick Shots
Type of production....! reel novelty
Opens with the Hodge Podge trick
room, and then shows how the cap-
ering camera shoots scenes through-
out the world. It furnishes good
novelty, with shots of Japan, Ger-
many, Spain, Constantinople and
Coney Island. Slow motion and'
other tricky technique of the camera
furnish a varied assortment of shots
that register unique and comedy ef-
fects. A light diversion with the
scenic angle making for a good fund
of entertainment.
"Rushing Business"
Let George Do It — Universal
A Goofy Cop
Type of production. . . .2 reel comedy
(jeorge starts out for a masquerade
disguised as a policeman. The riot [
squad is called to capture a noted
bandit, and they press George into
service. When the bandit chases him
George poses along with a group of
police dummies outside of a clothing
store. The bandit picks him up and
carts him to his home because he
wants the police uniform as a dis-
guise. The fun piles up fast from
here on, and with one of those lucky
breaks that happen in studios, but
not in real life, George captures the
criminal and wins the reward and the
inevitable girl. It has plenty of gen-
uinelv funnv moments.
"Red Hot Sands"
Fables— Pathe
Up to Snuff
Type of production. . . .1 reel cartoon
Tom Cat, Milt Mouse and Al
Falfa pick the land of Egypt as the
scene of their adventures. One of
the funniest incidents in this explo-
ration is the discovery, by means of
snufif, that the Sphinx has false teeth
and a wig. Later adventurers bring
them to a sheik's castle where they
rescue Harem Helen, this exploit en-
tailing the scaling of a pyramid and
flight on a crane's back. Excellent
drawings and bright ideas embellish
the plot.
Pathe Review No. 32
Uniqv.e Scenic Shots
Type of production..! reel magazine
Diversified views of unusual sights
and some interesting scenics. The
windup affords a kick with a cow-
puncher on the Putnam Expedition
to Greenland lassoing a young polar
bear in the icy waters, and landing
the struggling ball of white fur after
a tough struggle. Good magazine
offering.
Give Them the Best
Theatre patrons are entitled to
the best screen quality— which
means Eastman quality.
Give them the best. Most
productions are made on Eastman
Negative. Specify prints on East-
man Positive and you get the film
combination that first made
movies practicable— that has
maintained its superiority from
the beginning of the industry.
EASTMAN KODAK COMPANY
ROCHESTER, N. Y.
r- ^RIDS MOST F4iVfoJ
SERIAL STARS
'5
The favorites of millions.
Young and old look for-
ward to seeing these two
magnetic stars each week
in Patheserials*
Their popularity is increas-
ing by leaps and bounds*
A sure-fire box-office
drau/ in any theatre^
anyvi/here*
\i-\
WALTER MILLER
Pafheserial
— =®= —
f VT
ALLENE RAY
for release soon
Hawk OFTHE Hills
with Allene Ray, Walter Miller and Frank
Lackteen. From the story by George Arthur
Gray. Directed by Spencer Bennet. A smash-
ing, breath-taking drama of Frontier Perils.
»v
PATH^ EXCHANGE INC.
DEMILLE STUDIO PICTURES - PATHE NEWS . PATHE WESTERNS - PATHESERIALS • PATHEQOMEDIES
Scene from
HAWK o//Af HILLS
Member of Motion Picture Producers and Distributors of America. Inc.
Wjll H. Hays. President
(
TAeHi¥SPkPUl
\o/ FILMDOM
ALL THE NEWS
ALLTHE TIME
VOL. XLI No. 32
Monday, August 8, 1927
Price 5 Cents
Indictment
AHl).\lilSlll-:Ll, rammed
til the hilt with serious
charges has exploded in
tlic iiulustry. In a public utter-
ance of prime importance, a
financier who has advanced mil-
lions to the extent of twenty-five
for production in three years,
declares openly that mediocrity
in ])r<)duction is driving patrons
from the box-ofifice.
ihe indictment made by
JMank Wilson this morning is a
l)iting one. A\'e incline toward
the belief that a thorough airing
of the mattei Avill follow. Wil-
son, as head of Motion Picture
Capital Corp.. has invested too
lieavily in ])roduction to have
his opinions dismissed without
further thought.
TTje Findings
Indiscriminate wastage of dol-
lars is conceded. Producers ad-
mit this condition. Remedies
arc promised. If. plus the waste,
the product which results is
poor, it becomes obvious that
here is a situation which de-
mands immediate action. More
of those conferences which cut
into the peace of Hollywood's
evenings will then again be in
order.
What Wilson declares about
production has been voiced pri-
vately by others. It would seem.
then, there is some unanimity of
thought in the matter. Wilson
is honest. He states he does not
know the cure. for. if he did, he
would apply it.
One Way Out
It is our opinion, that unified
action will bring improvement.
Since no business is without
fault, this industry should not
"be taken to task unduly for mal-
practices within its ranks. What
must be done is this : Trade
evils and uneconomic conditions
must be dissected sanely first
h and. secondly, the cure must be
applied. That's practical sur-
gerv.
K A N N
Mediocre Films Driving People Away
from Box Office, Wilson Charges
CONGRESS MAY REVAMP
ANTI-TRUST STATUTES
Some Hold Changes Vital
in View of Wide
Merger Trend
lla.<l,ingi<»i Bureau of THE FILM DAILY
Washington — \\'hen Congress con-
venes in the fall, there is a possibil-
ity that an effort will be made to
alter the present anti-trust statutes.
It is believed important legislators
have been turning their attention of
late to the manner in which .\ineri-
ran industry is centralizing and the
rapid trend toward industrial unifi-
cation not only in this country but
throughout the world.
Many are of the opinion that a co-
ordination of business effort into
perhaps fewer but more economi-
cally operated corporations has ad-
vantages insofar as the prosperity of
the nation is concerned and that such
moves are the proper ones for in-
dustry at large to make.
The discussion is in an entirely
nebulous stage. The report that the
(Continued on Page 2)
National Fihn Fund
Suggested for France
Paris — American and British com-
petition expected as a result of Ihe
tCnglish Government's interest in
production activities, have prompted
Douglas d'Estrac to suggest that
French authorities establish a national
fund for French films. Directors
who have shown capabilities would
be financed and new studios erected.
N. W. Exhibitors Refuse
to Advance Their Season
Minneapolis — Flxhibitors cannot be
stampeded into advancing their buy-
ing season several months just be-
cause the distributor wishes an earlier
season, "Greater Amusements'' states
in commenting on the "buyer's
strike."
"Last year a large majority of ex-
iContinued on Page 3)
PULL DOWN WALL SHUTTING OUT NEW
IDEAS, HIS ADVICE TO PRODUCERS
Copyright 1927 6.v The Film Daily
Republication permitted ivith credit
"Mediocrity in pictures is driving people away from the box
office and the sooner producers reaUze the fact the better it will
be for all concerned.
"The tremendous amount of money invested in theaters must
be protected by quality entertainment which is not being pro-
vided.
"Motion pictures are coming through a bottle and the neck
is too small.
"Efforts of producers to annex all available talent has built
up a wall around production, with producers drawing only from
within, thus shutting out and discouraging new ideas which might
provide the betterment in quality which now is lacking."
These are observations made on his
recent visit to the Coast by Frank
R. Wilson, production financier and
director of W'esco, as outlined in an
exclusive interview granted to THE
FILM DAILY. The financier and
theater executive minces no words
in declaring that conditions are not
as they should be at the studios.
"Production is the sore thumb of
the industry," he declares, "made so
by some of the fallacious policies now
in force at the studios which have de-
stroyed the comnuinitx- of interest
so essential to fjiiality production.
"Producers must realize that if the
industry is to prosper, motion pic-
tures must improve and they are not
doing so." he coiuinued. "1 do not
profess to know the cure. If I difl.
I most certainly should apply it to
(Continued on Page 3)
40 HOUSES OPENING IN
PHILADELPHIA SECTOR
Philadelphia — Nearly 40 theaters
are to be opened in this territory in
September and October states "The
Flxhibitor." Some of the houses are
new, while others have been under-
going remodeling.
This represents one of the most
spirited periods of activity in the his-
tory of the territory. Following are
houses scheduled to open on or about
Labor Day:
Pennsylvania — Apex, 51st St. and Haver-
(Continued on Page 2)
fOX flRSfRlFfOR
DAYTONJS PLANNED
Dayton, O. — It is generally under-
stof)d here that Fo.x will build a first
run theater here to cost $4.5!)(),()n0.
No statements are obtainable locally.
However, the proposed theater is
to go up on the site of the Masonic
Temple on South Main .St. Negotia-
tions for the property are practically
complete. One of the reasons for
secrecy is understood to be the de-
sire of Fox agents to secure sufficient
property running through to 5th St.
in order to give the theater an exit
in two streets.
Presentations
"The public is sick and tired
of the elaborate auxiliaries with
which pictures now are being
surrounded. They still come
to the theater to see the pic-
ture, and are being forced to
sit through long programs
which tire them. This policy
is a confession of the weakness
of pictures, which are not of a
quality to stand on their own
at the admission charged."
— Frank R. Wilson
—;m^
PAILV
Monday, August 8, 1927
«/'FILMDOM
Vol. XLI No. 32 Monday. August 8, 1927 Prico 5 Cents
lOHN W. ALICOAIE
Publisher
Published daily except Saturday and holiday?
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher ; Maurice D. Kann, Vice-President
and Editor ; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York, N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday.
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel : 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London, W. I. Paris
— La Cinematographic Francaise, S, Rue
Saulnier.
Financial
Quotations
High
Low
Close
Sales
*tAra Seat. Vtc
47
*tAm. Seat. Pfd
48
Balaban & Katz.. 59^
59J4
59}4
*Bal. & Katz Vtc
7354
Eastman Kodak ... 1 69
168^
168^
200
*tFilm Inspection
354
*First Nat'l Pfd
100!/2
Fox Film "A".... 58 J4
S8'4
5854
100
*tFox Theaters "A"
14-/,
*Ii)tern'l Project
10
Loew's, Inc 51}^
51
51J4
sod
ttLoew's 6s 41 WW. 103
102%
103
5
ttLoew's 6s 41x-war 98
98
98
1
'M-C-M Pfd
25
*M. P. Cap. Orp
....
8/,
Pathe Exchange... 8
8
8
400
tPathe Exch. "A". 32
31J4
3m
500
♦ttPathe Exch. 7s37
100
Paramount F-P . . 94
925-^
93
3,100
•Paramount Pfd
115!/3
ttPara.Bway 5^s51 99^
99 K
99 H
2
**Roxy "A" 32
30
**Roxy Units 35
Zl
**Roxy Common... 9
8
Skouras Bros 36
32
Stan, Co. of Am. . 66
65^
65 Ji
tTransLux Screen. 4^^
4'/^
4 54
ioo
*L'niv. Pictures
30
Univ. Pict. Pfd... 100^
100 J4
100^4
io
•tWanier Bros
16J4
Warner Bros. "A" 245^
24 /j
and
24/2
Asked
300
•Last Prices Quoted •*Bic
(Over
the Counter)
tCurb Market ttBond Market
NOTE: Balaban & Katz is listed on the
Chicago Board; Skouras on the St. Louis
Stock Exchange and Stanley in Philadelphia.
40 Houses Opening in
Philadelphia Sector
(.CorUinued from Page 1)
ford -Ave.; Colonial, 10th St. and Moyamen-
sing Ave.; Hunt'? Auditorium, 4910 N.
Broad St. ; Elrae, 2850 N. 22nd St. ; Co-
lumbia, 20th St. and Columbia Ave. ; Leader,
40th St. and Lancaster Ave. ; 69th St., 69th
and Market Sts. ; New Carman, German-
town .\ve., near Allegheny .\ve. ; Embassy,
Jenkintown; Strand, Easton; Colonial,
Phoenixville; Levering, Ridge and Lever-
ing, Roxboro ; Benn, Fourth and Central
.\ves., Chester; Media, Media; Stanley, and
Marcus Benn's New theater, Norwood; Egyp-
tian, Bala Cymoyd ; New, Drexel Hill; New,
Conshocken; New, Pottsville.
New Jersey — Embassy, Jenkintown; Levoy,
.Millville: Ritz, Oaklyn; New, Westmount ;
.New, Maple Shade.
.\inong the theaters to open the
latter part of September or early in
October are:
Pennsylvania — New Park, 31st and Dia-
mond Sts. ; Pearl 20th and Ridge Ave. ; Er-
langer. 21st and Market Sts. ; Wynnefield,
,S4th St. and Wynnefield Ave.. Philadelphia;
.\ew Forest, Bristol; New, Narberth ; New,
-Allentown ; New Jersey — ^CoUingswood, and
West f'oUingswood. CoUingswood ; New,
Hammonton ; Delaware — Opera House, Wil-
niington.
Tile house being built at Rising Sun Ave.
below Cottman St., Fox Chase, Philadelphia,
for the Oxford Theater Co. is expected to be
completed by Thanksgiving.
Baltimore Fight Seen
Baltimore — Wage increases to be
sought by operators when the pres-
ent contract expires presages a fight
between the union and exhibitors.
No Dividend Curtailment
The financial editor of the "New
York .\merican" quotes insiders on
the Pathe situation as stating that
there is no reason to anticipate any
discontinuance of the Class A divi-
dend recently inaugurated at the rate
of ,i^4 annually.
On Broadway
Astor — "The Big Parade"
Broadway — "Paid to Love"
Cameo — "Passion"
Capitol — ".\dani and Evil"
Gaiety — "The King of Kings"
Hippodrome — "The Satin Woman"
Harris — "Seventh Heaven"
Loew's New York — Monday: "The Un-
known" ; Tuesday, "The Silent Avenger"
and "The Woman Who Did Not Care" :
Wednesday, "Naughty but Nice" ;_ Thurs-
day "Ten Modern Commandments" ; Fri-
day! "Stark Love" and "The Down
Grade" : Saturday, "The Prince of He:id-
waiters" ; Sunday. "Paintnig the Town
Mark Strand— "Stolen Bride"
Paramount — "Barbed Wire"
Rialto— "The Way of all_ Flesh
Rivoli — "Topsy and Eva"
Roxy — "Don Juan" _^
Warner — "Old San Francisco ,
Brooklyn Mark Strand— "The Poor Nut _
Fifty-fifth St. Cinema— "Warnnig Shadows
Exhibitors in the State o§ Wisconsin j
CAN SECURE )
MASCOTS TWO SERIALS j
for the season 1927-28
from the
MIDWEST FILM EXCHANGE
Charles Trampe. Mgr.
i
145 Seventh Street. i
Milwaukee. Wisconsin !
j
I Charles Trampe. Mgr. |
I Anita Stewart in The Isle of Sunken Gold )
i
j
I
i Mascot Serials
ten beautiful episodes of the South Sea Islands. i
HEROES OF THE WILD |
A combination of WUd Horse and DOG serial, starring JACK HOXIE. and fea- =
turing WHITE FURY, King of Wild Horses and Tornado, Police Dog. |
Blazing the Trail \
A Review of Reviews
By LILIAN IV. BKLNNAN
'J1ie summer season shows no dearth nf
pioduct what with a general average of
twelve new pictures available each week. Cer-
tainly the exliil)itor should not go short on
material. And there is a happy average of
good pictures on hand at that — pictures that
have ready made box oJtice requisites all
neatly bundled up ready tu be handed out to
the casli customers.
Take a picture like "Judgment of the
Hills". Went into the Hippodrome over on
Olh Ave. when it easily outrode several of
its rnore conspicuously placed brethren wh<j
landed on Broadway, i-'ine Kentucky moun-
tain story built up with human interest and
a few dramatic situations that command genu-
ine respect. In it little Frankie Uarro gives
a portrayal that many of his grown up part-
ners might take pattern after. Dorothy
Gish in one of her British made pictures es-
says the role of another woman of history.
Her "Madame Pompadour** will suit the
folks who enjoy fancy productions and lavisli
array of costumes. 'I'he story has a naughty
twist or two but, on the whole, Pompadour
is quite a nice lady m her lilm self. "Lone
some Ladies" and "The World At Her Feet"
were little domestic yarns with neglect, the
keynote. \ ery appropriate lor the neighbor-
hood patronage. The old team of Cohen and
Kelly took another curtain call under the
guise of "Clancy's Kosher Wedding". More
good Jewis-h- 1 rish hokum for those who
haven't had their till. "Married Alive", a
half-hearted comedy effort with Matt Moore
struggling against the liandicap of a nit-wit
character, didn't hold up. First rate action
pullers, tlie ever reliable westerns, includetl
"Straiglit Shootin' '". with Universal's new
cowboy star, Ted Wells, and directed l)y
William W vie'. "The \'alley of Hell" w-t'
l->ancis MacUonald; "The Devil's Saddle"
with Ken Maynard : ".\'evafla" with tiary
Cooper and "Koyal American".
Congress May Revamp
Anti-Trust Statutes
{Continued from Page 1)
Du Ponts were endeavoring to se-
cure control of the United States ;
Steel Corp. is responsible for a re-
newal of the topic. What bearing
such proposed Congressional action-
would have on the probes now under
way in the motion picture industry
cannot he defined. '
Wilcox Bros. Sued.
London — Herbert and Charles Wil-
cox are named defendants in a suit
filed by Sir. John Martin Harvey,
over questions of finance in connec-
tion with "The Only Way."
AMERICAN AND FOREIGN DISTRIBUTORS
OF qUAUTY MOTION PICTURES
PICTURES
/IRTLEE
ARTHUR A. LEE PRES
ami!
fi'9 ■ ^ n ■ i>ii»iiaii»ii»ii»ii»ii»ii».^»»..«.^»»t.«>.
QUALITY PRINTS
Titles an3 Negative Developing
Release Printing
U. S. Film Laboratories, Inc.
Hudson Heights, N. J.
Palisades 3678
■ >■■■■•■■»■■
trailers SeB^ Seats
^mmi
rfif^
our
sci
reen
is
your
^<i;
.jtiOS
Iva
lua
ble
avertisin^
me
dium
oo
NATIONAL SCREEN SERVICE!"
IDishibukd through oul the United Siaies from
CHICAGO NEW YORK LOS ANGELES
845 S.Wabash Ave. - 126-130 W.46'* St. • 1922 S.Vermonl Ave.
jMediocre Films Driv-
' ing People from B. O.
(Continuecl from Fage 1)
:l^ ahout thf bcttiTiucnt so badly
uUil ;il ttic present time."
W'ils. Ill's visit to till- Coast was to
iiKtc poolinj; of interests of the
Northwest chain with West
Theaters. In consiiniiiiation
;1h- nierjier. Wesco was formed as
holding corporation for the two
Ihains with North American The-
•crs, parent company of Pacific
rthuest. remaining intact and e.x-
uinging its holdings for stock in
Wsco in which it figures as the
irge.-'t single stockholder.
I'rodiicers have built up big studio
rganizations. whicii they feel can
npph all their needs, he \Jeclares.
i»rodiK-tion has been put on an as-
ignnunt basis. iii.-.tead of efforts be-
ig made to secure the best creative
iiinds to carry out the work at hand.
I "Because of this situation, produc-
r-< are drawing only from within in
production of pictures, thus
ildiiig a wall around the studios
ich is shutting out and discourag-
K new ideas." he continued. The
roducers feel that they have all the
ecessary cogs for a production ma-
hine. Thus, if a new idea is out-
ned. its sponsor is faced with the
itnatioii that the year's budget has
wn drawn up, the overhead figured
ntl detail and the production sched-
Ic set at a definite number oi pic-
jres.
"To accept tile new idea would
..an the spreading of the pverhead
ver 51 instead of 52 pictures, as the
ase might be, thus raising produc-
ion costs." he points out. "Produc-
rs figure that their machinery must
I'Ork at maximum speed, otherwise
he portions of it idle represent a
ead loss. They also are working
■n the presumption that their em-
loyes, regardless of whether or not
he work is creative, always deliver
caliber of work which is equal to
heir best work.
"The 'conference table' system also
i> retarding progress. It is a case
of 'too many cooks spoiling the
broth" with producers feeling that if.
fur instance, one man can write a
l)rilliant story, the association of sev-
eral other persons on the project
would result in a betterment of ((ual-
ity in direct ratio to the number em-
ployed in its making. This idea is
about as k>gical as the presumption
that if H. G. Wells can write a story
of certain literary excellence, he
could write one three times better, if
three other writers collaborated on
the story with him."
This system Wilson likens to a
comparison between a daily news-
paper and literature. Producers are
trying to turn out literature with or-
ganizations built like newspaper
start's, he says. Newspapers, he says,
are not literature, nor do they pre-
tend to be. Literature, he says, is
the result of genius, permitted to
work out its own idea without inter-
ruption or restraint.
Production costs have mounted out
of all proportion to revenue, he de-
clared, without betterment of qual-
it\ , because the [iroper esprit de
corps is lacking at the studios.
"Perhaps independent production
will help solve the problem," contin-
ued Wilson. "Surely, independent
production offers more incentive for
real effort. There seems to be a
tendency to cut down on production
and turn to the independents to sup-
ply product on a basis of individual
merit for release through the big dis-
tributing companies.
"Remuneration for production
workers ultimately must be on a ba-
sis determined by what they pro-
duce, which is a profit-sharing basis.
"New ideas are needed from the
outside. It is time for producers to
pull down the walls and invite the
world in to help better pictures. Some
agency must be provided to encour-
age independent production, provid-
ing the ideas so necessary to protect
the terrific investments in theaters
and the only way they can be pro-
tected is through quality entertain-
ment."
V.W. Exhibitors Decline
*to Advance Season
(Continued from Page 1)
libitors bought in late August and
arly September." the publication ob-
cnes. Why should they change
heir buying season to July just be-
ause the distributor has elected to
hange his selling season to that
eriod ?
When the exhibitor's buying sea-
|on arrives, he will no doubt con-
Tact for the product he desires for
lis theater. And with everything in
he buyer's favor, he is going to get
better proposition this year than
■^t — and better product, too."
June Mathis Honored
Hollywood — The Academy of M.
'. Arts and Sciences of which June
lathis was a charter member has
assed the resolution of tribute to
r memory of "her high achieve-
nt by which she contributed a
.•■k distinction to the screen."
Bennethum Interests Sold
Philadelphia — C. Snyder has pur-
chased the interest of his partner,
the late George Beimetlnim, in the
Hippodrome. Potts\ille; Pictureland.
Reading; Opera House, Coatesville
and the N'ictor. Alleiitown. tieorge
Kline is to manage the theaters. ICast
Coast Theaters, headed liy Sam Stie-
fel and r)scar Neufeld. has leased the
Hroad. Snnderton, while the Opera
House, Downington, has been taken
over by Oscar and Harry .Stiefel.
Ince Returns to Hollywood
Kalpli Ince. who has been in New-
York for two w-eeks shooting exte-
riors on "Coney Island" for F. B. O..
has left for Hollywood to complete
the picture. Lucilla Mendez, (Mrs.
Ince) will remain in New York for
another week.
"U" Buys College Story
Universal City — Universal has pur-
chased 'The Worm Turns" an orig-
inal dealing with college life, writ-
ten bv Ward Russell.
that 'was a mighty snappy
little new^sreel section the
FILM DAILY ran yesterday
far be it from us to bloiv our
oifirn horn but w^hen people
telephone us and compliment
us "we just can't help feeling
gratified even though -we
knoiv "we are simply giving
our readers a service to ivhich
they are entitled.
it's just such little things as this
that have gained for the FILM
DAILY the reputation of being
progressive and 'when a publi-
cation enjoys that reputation
it certainly is a valuable ad-
vertising medium.
progressiveness is only one of
the many reasons that makes
this paper such a good ad-
vertising buy—
the voice of the FILM DAILY
is far reaching.
—don mersereau—
I
I
^=====^r7he date lioe ou . ~
Tribute after tribute— and still they
come! Sterling rings the bell with
the s^ireetest showman^ s buy on the
market! Featuring Shirley Mason and
William Collier Jr., and supported by
a golden line-up oE box -office stars!
STERLINGS
FIRST CRACK OUT
OF THE BOX
ai^ 1927-28/
Directed by
PHIL ROSEN
From the Story by
ANITA LOOS
Produced Under Supervision of
JOE ROCK
Distributed Tkrou ghout the World by
STERLING PICTURES DISTRIBUTING CORPORATION
1650 Broadway — New York City — Henry Ginsberg, Pres.
STRANDED
By ANITA LOOS
witK
SmRLEY MASON
WILLIAM COLLIER JR.
SUPPORTEU BY A BRlLtlANT CAST
JOHN MTLJAN °
GALE HENRY
SHANNON DAY
FLORENCE TURNER
LUCY BEAUMONT
ROSA GORE
PRETTY
CLOTHES
By PEGGY GADDIS
OUTCAST
SOULS
By JOHN PETER TOOHEY
BURNING UP
BROADWAY
By WALLACE IRVING
MARRY THE
GIRL!
By NORMAN HOUSTON
UNDRESSED
By JOHN LEEDS
IT MIGHT HAPPEN
TO ANY GIRL
By COSMO HAMILTON
A MILLION
FOR LOVE
Rv PEGGY GADDIS
i^<» NEWSPAPER
i^yPILMDOM
ULTHE NEWS
ALLTHE TIME
OL. XLI No. 33
Tuesday, August 9, 1927
Price 5 Cents
Combines [). S. STARTED PROBE OE Conference to Cut Theater
rl 1 !•! |)r()l)lcm i)f what to do
with and about exhihitur
bookinjj comhines is mak-
|ig a disa,s^reeal)le summer more
ifficidt to bear. I )istribut()rs
■*' fearful of the future l)ecause
y see in this gTt)wth a nar-
»v\in<^ down of revenue which
ley cannot afford to lose.
If combines persist in forming
1 the future as they have in the
ast few months, it won't be
)ng before salesmen will find
[lemselves out of jobs. For
istributors will have several
undred buyers of film to deal
ith, concentrated in Ijig^ cen-
-Ts. Less expense, less sales
I'orry but also far less revenue.
Ihat's where it hurts.
' Buyer and seller had better get to-
ether. The future will remain in
Iiardy just as long as this situa-
■i exists. Combines mean infer-
>r product, declare the distributor,
nee the exhibitor won't pay the
rice. Rentals are too high. The
aflE is too tough to stand asserts the
xhibitor. Since both are right, there
iiould be some solid planting of feet
round the table in an efTort to
"nighten it all out.
The Rooster Crows
Big smiles these days over at the
'he ofi'iccs. The first pictures fron;
Dc Mille studio are on hand and
ipany executives say they will de-
r with a coupla bangs. Phil Reis-
11 is the world's busiest sales man-
• r. No dearth of contracts at hi'
le, says he.
i'he air is chockful of confidence all
he way down tlie line. Pathe anti-
|ip£tes a big year with jilenty of
'ickings for the famous trademark
coster.
Ottawa: An Example
Maybe we are getting tiresome.
lut we can't resist the temptation to
ant at length over newsreels and
khat they mean to the box-office.
elsewhere today, you may read how
lewsreels sent receipts in Ottawa
oaring upwards. Ottawa or Ottum-
■a, it makes no difference. If more
)roof were needed, let the exhibitor
emind himself of the impetus busi-
less took with the Lindbergh pic-
ures. And then mayhap he will re-
lize that the newsreel should be
aken out of the "orphan" class and
pe paid for with dollars not pennies.
KA N N
INDUSTRY LAST APRIL
Survey On in All Sections,
Investigator for Justice
Dept. Says
Philadeli)hia — Investigation of the
induslr>- by the Dept. of Justice has
been under way in all parts of the
country since .April, L. T. Plumnier,
investigator for the department stated
on a visit here gathering evidence.
The department, he said, is trath-
ering all available data in an . effort
to ascertain if the anti-trust laws are
being violated. The investigation, he
said, has nothing to do with the Fed-
eral Trade Commission finding in the
Paramount case.
I^'irst action was prompted by
i Continued on Page 6)
Overhead, Called by Katz
Big Feature Rights Get
Writ in Piracy Case
Louisville — Big Feature Ki.ghts
Corp. has obtained an injunction
against the Excelsior Film Co. of
Cincinnati and the Kentucky theater,
Madisonville. alleging illegal use of
"The Mystery Box" serial at that
theater. This is the second injunc-
tion obtained recently by this com-
pany against one of the exchanges
{Continued on Page 2)
EOX-STANLEY THEATER
TROUBLES IRONED OUT
Indications point toward a clearer
understanding over theaters between
l-'(ix and Stanley. It is anticipated
that there may be a change in Fox
l)lans in two cities: Philadelphia and
\ewark.
The former is, of course, the Stan-
ley stronghold. It is well known that
Stanley has been disturbed over the
I'ox activi*\- in exhibition in that
cit\-. Fox has been operating for
(Continued on Page 6)
News Films Show Worth
at Ottawa Theaters
Ottawa — Bo,x otfice importance of
topical pictures has been demon-
strated here in recent weeks. Man-
ager Ray Tubman of the Regent re-
port that he had the third best week
of its history for the Regent with
the pictures of Canada's Diamond
Jubilee of Confederation immediately
after the Ottawa celebration. This
{Continued on Page 2)
Reticence Marks Reception of
Wilson Mediocrity Charges
Flooded Area Optimistic,
W. E. Callaway Reports
Optimism and contidence that an-
other season will mark return of
prosperity to the flooded districts of
the South, characterize viewpoints in
the section, according to W. E. Cal-
laway, southern sales manager for
First National, just returned from a
three weeks' tour of exchanges. Ex-
hibitors are sharing in the general
confidence and are buying pictures.
As an instance of the spirit of
southern e.xhibitors, Callaway cites
{Continued on Page 6)
Bachmann with Paramount
Hollywood — E. P. Schulberg, as-
sociate producer for Paramount, ha-^
signed J. G. Rachmann as supervisor
for the nt'xt Emil Jannings and Flor
ence \'idor starring picture.
Reticence to discuss his charge
that mecliccre product is driving peo-
ple away from the box office, marked
recr-plion yesterday of statement of
l->ank R. Wilson, president of M. P.
Cai)ital Corp., arraigning present daj^
jiroduction standards and methods.
Few executives would discuss the
Wilson charges that a wall has been
built around Hollywood, shutting out
and discouraging new ideas. Some
e.vecutives were inclined to disagree,
but were averse to speaking for pub-
licatiini.
Richard .\. Rowland in a statement
issued yesterday lauded the forthcom-
ing group of First National pictures,
(Continued on Page 6)
Gish Reioining Griffith?
Hollywood — Lillian Ciish will join
D. W.' Griffith at United Artists
when her present contract with M-
G. M. expires, according to report.
25 Leading Operators Get
Bid for Parley to be
Held in New York
Ways and means of reducing over-
head in theater operation are the ob-
jects of a general theater conference
called by Sam Katz prior to his de-
parture for Europe. The letter was
sent out to the heads of 25 of 30 of
the largest circuits in the United
States.
It is anticipated that the confer-
ence will be held between now and
the first of September if arrange-
ments can be completed within that
period. Katz, who has been vaca-
tioning in l-airope with Robert Kane,
sails for New York this morning.
He is due here on Monday at which
time the original letter will be fol-
lowed up.
INVESTIGATION IN
AUSTRALIA CONTINUES
.Sydney — Reduction of the .Austral-
ian import ta.x on films from one and
a half pence to half a pence and legis-
lature to force .American distributors
to take ten homemade features year-
ly were suggested by Raymond
Longford, producer, to the Royal
Connnission, as a means of encourag-
ing -Australian production and estab-
lishing an industry of recognizable
(Continued on Page 6)
$114,000,000 Extra Trade
Brought to U.S. in 6 Mos.
Washington — Motion Pictures will
bring $114,0()().0()0 dollars worth of
extra trade to the United States dur-
ing the first half of this year, if the
ratio of trade and exports remains
as in 1926, according to estimate of
the Dept. of Commerce, in announc-
ing that 114.000,000 feet of film were
exported during the first half of 1927.
Last year, 214,000,000 feet of finished
film were exported. .American pic-
tures are shown in every country in
the world without exception.
Films return about $1 worth of e.K-
tra trade for every foot of film ex-
ported. ".American films are not
manufactured for trade propaganda
{Continued on Page 2)
^'TSEg^
DAILV
Tuesday, August 9, 192
Vol. XLI No. 33 Tuesday, August 9, 1927 Pries 5 Ceats
lOHN W. ALICOATE
Publisher
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
•econd class matter May 21, 1918, at the
post-office at New York, N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday.
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel : 'Phone,
Drexel 7000 and Washington 9794. London —
Emest W. Fredman, The Film Renter, 58,
Great Marlborough St., London, W. I. Paris
— La Cinematographic Francaise, 5, Rue
Saulnier.
Financial
Quotations
High
Low
Close
Sales
*tAm. Seat. Vtc
47
*tAm. Seat. Pfd. .
48
Balaban & Katz . .
60
60
60
....
*Bal. & Katz Vtc.
73>/4
Eastman Kodak . .
168-4
165
165 '4
2,666
*tFilm Inspection.
....
m
♦First Nafl Pfd..
10014
Fox Film "A"
595/s
58!/«
58M
3.466
*tFox Theaters "A'
1454
....
*tlntern'l Project.
....
10
....
Loew's, Inc
5iy«
si
i>m
2,000
ttLoew's, 6s 41ww.
W2H
1025/s
1025^
3
ttLoew's,6s 41x-wat
98
98
98
1
*M-GM Pfd ....
25
♦M. P. Cap. Corp
8/2
Pathe Exchange .
734
7M
7f4
166
tPathe Exch. "A"
31%
♦ttPatheExch.7s37.
166
166
100
Paramount F. P. .
95^
93 '/8
94
10,800
'Paramount Pfd .
IIS-/^
ttPara.Bway.5K2551
100
\o6
100
i
*»Roxy "A" . . .
32
30
**Roxy Units . . .
36
Z3
**Roxy Common .
9
8
Skouras Bros. . .
36
32
Stan. Co. of Amer.
65 7/,
65
65?^
tTrans-Lux Screen
4 '/a
4'/3
4/.
166
*Univ. Pictures .
30
....
*Univ. Pict. Pfd.
10054
*tWarner Bros. .
1654
*Warner Bros. "A'
24/,
•Last Prices Quoted ♦*Bid and Asked (Over
the Counter)
tCurb Market ttBond Market
NOTE: Balaban & Katz is listed on the
Chicago Board; Skouras on the St. Louis
Stock Exchange and Stanley in Philadelphia.
AMALGAMATED
VAUDEVILLE AGENCY
Attractions for
Picture Theatres
Standard Vaudeville Acts
1600 Broadway, New York City
Phone Penn. 3580
Big Feature Rights Get I News Films Show Worth
Writ in Piracy Case at Ottawa Theaters
(Continued from Page 1)
owned by S. Remington of Cincin-
nati.
It is understood that the Fihii
Boards of Cincinnati and Indianap-
olis have taken active steps to co-
operate with the legitimate indepen-
dent exchanges to wipe out illegal
film practices and attorneys give it
as their opinion that exhibitors who
rent film from concerns which invade
territories with film owned l)y other
distributors, place themselves in the
same position as that of a person
knowingly buying property obtained
illegally.
Excellent Pictures Busy
Closing 1927 28 Franchises
Excellent Pictures Corp. has sold
1927-1928 franchises covering 18 pic-
tures to the following:
Ludwig Film Exchange, Inc., operating
exchanges in Milwaukee and Minneapolis;
Twentieth Century Film Co., Inc., operating
in Philadelphia; Security Pictures, operat-
ing in Chicago ; Montague & McConville,
headquarters in Boston ; Commonwealth Film
Corp., New York and Northern New Jersey;
Chase Pictures Corp. exchanges in Buffalo
and Albany.
Sam Zierler, president, returned
from Europe the other day and will
proceed to Hollywood shortly re-
garding production. Gaumont has
secured the output for England; An-
tonino Interrante of Milan for Italy
and the American Film Corp. for the
Argentine.
Lasky Here for Premiere
Jesse L. Lasky, first vice-president
in ciiargc of production for Para-
mount is in New York to attend the
premiere of "Wings" at the Criterion
Friday.
Sutherland, Christie Going Abroad
Hollywood — Eddie Sutherland and
Al Christie are plannnig a trip to
Europe on business connected with
"Tillie's Punctured Romance" for
which VV. C. Fields, Chester Conklin,
Louise Brooks and Louise .'''azcnda
have been signed.
Tiffany Opening Charlotte Branch
Charlotte — Tiffany's exchange,
which will be formally opened this
month, will be at 227 North Grand
St. E. E. Heller, who has been rep-
resenting Tiffany in the Carolina ter-
ritory, will be manager.
U. A. Plans Trade Showings
Trade showings in a number <i'
key cities are planned by United
Artists, to supplement sales effort on
the new reason's product.
The PEP of the PROGRAM
I'ROnUCING - DISTRWUTINC,
Novelty Short Subjects
To EXCHANGES and THEATRES
* 729 SEVENTH AVP... Nl-W YORK
(.Continued from Page 1)
release was shown along with a re-
issued feature, the people flocking to
see the news views which ran to
2,000 ft.
The government's record of the
Jubilee, running to 2,500 ft., was later
screened at the Centre for one week
and again a big crowd attended.
Manager Franklin of Keith's grab-
bed the Dempsey-Sharkey fight pic-
ture for showing during the World's
Poultry Congress and the result was
big business during the week.
During the Ottawa visit of H.R.H.
the Prince of Wales, H.R.H. Prince
George and Rt. Premier Baldwin, Man-
ager S'tapleton of the Centre screened
a second run of a British special
"The Making of a King," showing
the Prince of Wales, and this again
drew big crowds. The importance
attached to the presentation at both
the Regent and Centre, Ottawa, dur-
ing the week of Aug. 8 of reels
showing the royal visitors at numer-
ous functions in Ottawa during the
previous week. These films were
billed as features and attracted wide
attention. News film have literally
done more than their share to boost
theater business in the Canadian cap-
ital all summer.
Riesenfeld at A. M. P. A.
Hugo Riesenfeld will address tin-
A. M. P. A. on Thursday. He will
probably discuss presentations.
Heat and Rain Hit N. O. Grosses
New Orleans — The heat is still
with Crescent City. .\nd, along with
the heat, an almost daily rainfall.
During the last few weeks the rain
has been especially malicious, with a
propensity to fall on Saturday after-
noons hitting theater business.
Loew in Galveston
Galveston, Tex. — This city is to
have a new Loew theater if present
plans are carried out. Announcement
of the project is expected momentar-
ilv. The firm has announced plans
for a theater at Houston.
M. P. Capital Net Drops
Net income of $140,273 for the six
months ended June 30, after interest
federal taxes etc., is reported by M.
P. Capital Corp., and subsidiaries.
This is equivalent to 65 cents a share
on the 175,464 no-par shares of com-
mon comparing with $230,767 or
$1.17 a share in the first half of 1926.
If You Are in the
Market for Any Kind of
MOTION PICTURE
APPARATUS
CONSULT US-AND SAVB
UONEY
SEND FOR OUR PRICB LIST
▼▼110 West 32'^St.Ncwyork.N.y.^^
Phona Paona. QUO ||
Motion Picture Department I
U. S. and Canada Agents for Dabria I
$114,000,000 Extra Trade
Brought to U.S. in 6 Mos
(Continued from Page 1)
l)urposes," the department explained
"but when a native in a far distant
country sees an American pictur(
with American goods, Americai
clothes, American automobiles, thf
desire to possess such things is nat-
urallv formed."
Wilcox Here
Charles Wilcox is in New York
from London with a print of "Mum
sie". Inter-Globe Export controls
the foreign rights to the picture
which stars Pauline Frederick and
was produced by Herbert Wilcox.
\\'ilcox is at the Algonquin.
"Parade" Going Strong
Cleveland — "The Big Parade," now
in its fourth week at the Stillman,
where it is playing its first local pop-
ular priced engagement, has shown
to more people than it did during its
former 12 weeks' roadshow engage-
ment.
STOCK SHOTS
WANTED !
U>USUAL SCENES OF SKUNG
AND SKI-JUMPING
ORIGINAL NEGATIVE
WAFILIV15, INC.
BRYa>it8181 130 W 46ST., N.Y.C.
Filmdom^s Recognized
Book oS Reference
Free to
FILM DAILY
Subscribers
WHAT DO YOU WANT?
Do I mean
BOASTS?
P
Ask me another
{
BULL?
You're sure I mean / Why^
PROMISES?
Now you know I mean .
perhaps . . . ; Or yet again
/ Or, jl
in , . . / Sure I Jj
* * ,
or IS it
t
PICTURES!
Right — on your first guess f
Now I mean FOX !
I
il It really is JTidures you Mrant — not Jjoa^t^ or xiiill
or Jl romi^es — consult tlie otner side ol tnis sneet.
In August, FOX vUl release Hawks' "PAID TO Love" wltk George O'Brien and Virginia ValH;
J. G. Wray's "SINGED," starring Blanche Sweet ; and Raoul Walsh's "WHAT PRICE GLORY,"
"tLe world's greatest motion picture," witk McLaglen, Lowe and Del Rio.
FOX SEPTEMBER RELEASES:
i99
JANET GAYNOR in "2 GIRLS WANTED
ALFRED E. GREEN Production
Janet Gaynor, whose superb acting in "7th Heaven" has won the praise of
public and critics, is seen as a star for the first time in this screen comedy
made from Gladys Unger's laugh hit, John Golden's big stage success.
''THE JOY GIRL" with olive borden
ALLAN DWAN Production
One of the most beautiful of the brilliant group of young screen players
is here seen in May Edginton's story of the luxury-loving girl of today
with Neil Hamilton and Marie Dressier in a great supporting cast.
^^ODt^LUXESPECMls
''LOVES OF CARMEN"
with DOLORES DEL RIO and VICTOR McLAGLEN
that inimitable pair of screen lovers from "What Price Glory"
RAOUL WALSH Production
Tk
cY
are
"EAST SIDE, WEST SIDE"
with GEORGE O'BRIEN
as the hero in this screen version of Felix Riesenberg's very popular novel.
As in "Paid to Love," it is VIRGINIA VALLI who plays opposite him.
ALLAN DWAN Production
jour of tke 55 Dramatic Proaudions oru the II ox Jrrojit^ SckeauleJ Jof 1927-28
AND DON'T FORGET FOX SHORTS:
26 FOX COMEDIES 26 FOX VARIETIES
I
104 FOX NEWS
THE
Tuesday, August 9, 192^7
iSI^H
PAILV
r
And That's That
By PHIL U. DALY
FILM LAB IS prpud these days
liver its employe, Cuthl)ert Go-
mes, who was cited in traffic court
for his heroism in rescuing two chil-
dren from the path of a speeding
automobile. Gomes was injured in
the rescue.
Peppy Fiarik Joyce has become a
persoual representative in Holly-
wood. He will represent Alice Joyce,
Warner Baxter and several other
stars and leads. Frank's little son
has also dotte some screen tvork.
A real high spot in the new sea-
son's entertainment is "7th Heaven,"
performance at the Sam H. Harris.
It's a real picture and how Janet
Gaynor can troupe.
Detroit Boom Seen as Auto
Factories Resume Work
Detroit — Hctternienl oi" husimss
con<litioiis here is predicted follow-
ing announcement that the l-'ord fac-
tories are recalling thousands of the
workmen of the Highland Park and
River Rogue plants, and is placing
them on a full time basis. The men
have been comparatively idle since
the first of the year, the average
working week being about two days,
while many were without employ-
ment.
General Motors, too, is increasing
its activity. There are 46.629 men
employed in Detroit, as compared
with 36,843 for the corresponding
week last vear. The firm employs
170,000 persons in 33 Ignited States
cities, with its monthly payroll for
this country amounting to $26,000,000
the vear around.
ira/<e»- Reade was enjoined from
christening the Mayfair, new $1,-
•250,000 playhouse at Asbin~y Park,
.V. J., ivith a bottle of champagne.
The police, says a newspaper ac-
count of the affair, called Reade's
attention to the prohibition laiv and
their desire to enforce it.
"Abe" Fischer at Cleveland
Cleveland— A. H. Fischer, for nine
years manager of the Minneapplis
M-G-M exchange, has joined the
Fischer Film Exchange of Cleve-
land and Cincinnati as general sales
manager. A. H. Fischer is a brother
of Meyer Fischer, president of the
Fischer Film Exchange.
Another for Gusdanovic
Cleveland — Paul Gusdanovic, who
operates a chain of local downtown
and suburban houses, will have a new
l,()00-seat house at Lake Shore Blvd.
and East 185th St. The building
will cost $175,000. Gusdanovic has
taken a 20 year lease on the theater
on a sliding rental scale of $9,000
for the first ten years, $11,000 for the
next five years and $12,000 for the
last five years.
Skirboll Heads Cleveland Board
Cleveland — Williain X. Skirboll
(Columbia) is now president of the
Film Board. He succeeds Gradvvell
L. Sears (F. N.). Other officers elect-
ed were: Norman Moray (Warners)
vice president; J. E. Beck (Pathe)
secretary and treasurer. Mrs. Georgia
Moflfet was unanimously re-elected
executive secretary and assistant
treasurer.
Bach in from London
W. A. Bach, First National sales
manager in England, arrived in New
York from London over the week-
end and is vacationing in Canada. He
returns to the other side on the Le-
viathan Aug. 20.
Weil Quits Rayart
Richard Weil resigns as director
I of publicity and advertising for Ray-
lart on Aug. 13 and shortly thereafter
[leaves for Hollywood.
Wobber's Territory Increased
John Clark, Paramount sales man-
ager for the western division, an-
nounces that Herman Wobber has
taken over the district management
of the Salt Lake City and Denver
Paramount exchanges in addition to
his present four Coast exchani.'-"-
He will replace Louis ^^arcus. who
has resigned to devote his time to
his holdings.
Fight Film Suit Filed
Goodart Pictures, a state right or-
ganization, and the Rickard Snort-
ine CIu!) headed by Tex Rickard,
which sponsored the Denipsev-Shar-
key fight at the Yankee Stadium re-
cently, have filed suit against Inter-
national Ncwsreel, for an accounting
of funds for films already sold and
for damages.
The club, in the papers filed, states
that it staged the bout, film rights
to which it sold to Goodart. The
latter spent a considerable sum in
erecting platforms for canierame'i
and installed lighting equipment.
The plaintiffs contend that Intern-i-
tional. without knowledge of the
former, filmed the fight, using lights
instplled hv Goodart. The suit is for
an accounting of funds received bv
Tnternational Newsreel from the.se
fight films jlready sold, for damages
Cleveland Golf Tourney Aug. 19
Cleveland — The second annual film
tournament, staged under auspices of
the Film Board, takes place Friday.
Aug. 19. All northern Ohio film men
are invited to participate in the en-
tertainment which will consist of
games as well as golf. .\ $10 fee is
charged and a $5 fee for non-players.
W. N. Skirboll is in charge of ar-
rangements. G. L. Sears and Oscar
Ruby are in charge of events and in-
vitations. H. R. Skirboll is in charge
of prizes.
"Glory" Goes Big in Berlin
Berlin — "What Price Glory," being
shown here as "Rivals," is making a
big hit as an anti-war film. Pas-
sages denouncing war draw cheers
from the audience. Censors of Bel-
gium. Holland, Denmark, Nf>rwn\-
-Sweden and .Spain have passed the
film for fall showings. It has been
running in England.
six first line national distrib-
uting companies have short
subjects to sell this season.
many independents "wUl con-
tribute a very good line up
to the short subject market.
taking it all in all there will
probably be more good shorts
this year than any other year
in the history of the business.
the next short subject issue
of the FILM DAILY wiU be
out sept, fourth.
any exhibitor 'who books
shorts 'Will find this issue ex-
ceptionally valuable to him.
and^any distributor w^ho
really w^ants exhibitors to
know^ about his product w^ill
certainly profit by advertising
in this issue
bearing in mind that the voice
of the FILM DAILY is far
reaching.
—don mersereau—
THE
'<&!^
DAILV
Tuesday, August 9, 1927
Reticence Marks Reaction
to Mediocrity Charges
(.Continued from Page 1)
in what was regarded as an indirect
reply to the Wilson indictment. Row-
land, of course, spoke only of First
National whose pictures he says "have
been intelligently planned and laid
out with values always in mind that
every picture, to be good in an econ-
omic sense, must be made at a cost
which will permit a profit for ex-
hibitors. He leaves for the Coast
next week.
"The unit system of production
which I established two years ago,
has proven of inestimable value,
standardizing the cost of production
and at the same time giving free rein
to the creative abilities of actors,
writers and directors," he said. "Each
First National picture has received
the undivided attention of those en-
gaged in its making,
"For all the talk of changing conauions in
the picture business, there remain just two
essentials as I see it. There are audience
pictures and prices that will enable an ex-
hibitor to carry a balance on the right side
of his ledger. We have kept these two re-
quirements clearly in mind in planning our
Showman Group and our specials. We have
not slighted in the matter of stories, stars,
directors or anything else contributing to
production value, but we have so budgeted
every picture that I think I can truthfully
say, waste has been eliminated."
Wilson's statement is not applicable to
M-G-M pictures, Felix F. Feist, general sales
manager, said yesterday. Exhibitors and
public are placing the stamp of approval on
the company's picture, he declares, as evi-
denced by the return percentage engagements.
Investigation in
Australia Continues
(Continued from Page 1)
proportions. The Royal Commission
will continue its investigation into
film activities indefinitely. All im-
portant executives are subpoenaed to
the witness stand to offer ways and
means of furthering the Australian
industry.
Longford further urged that a
quota of one per cent be enacted.
His suggestions were investigated by
the Commission and were found to
favor American distributors more
than the home industry. The total
import tax now amounts to about
$700,000 yearly and by reducing the
rate, they would be brought down to
$170,000, meaning a saving of $525,-
000 each year to American distribu-
tors, who would have to spend only
$500,000 by buying the ten assessed"
features.
W. A. Gibson, interested in all
three branches of the industry, sug-
gested that a shilling a reel per night
be imposed on all but British Empire
productions. On further questioning,
however, Gibson declared that the
tax would prove a heavy additional
burden on suburban and country ex-
hibitors. Gibson told the Commis-
sion that the lack of funds was the
only thing hampering expansion of
the home industry.
DAILY TIPS WHICH MEAN DOLLARS FOP SUOWMEN
"Babe Comes Home"
(First Nat'l)
Ball (three feet in diameter) was
put in foyer three days in advance
of showing along with a lobby dis-
play of 14x17 photos. Ball was bor-
rowed from sporting goods house,
and the name of the picture and the
star was painted on it. During show-
ing the ball was hung under mar-
quee.— E. E. Whitaker, Imperial,
Charlotte, N. C.
"Michael Strogoff"
(Universal)
Tied up with Loose-Wiles Biscuit
Co. for distribution of 150 complete
window displays, and several thou-
sand sample packages of Sunshine
Animals stating that "Michael Stro-
goff would much rather have met
the Sunshine Animals in this package
than the real ones he did meet in his
thrilling trip through Siberia * * *."
Arranged with four Polish churches
to distribute 1,200 heralds printed in
Slavic to the congregation at the con-
clusion of services. Secured coop-
eration of the director of the public
playgrounds and his recommendation
to each playground director that
every child be given a herald on the
production. Ran a contest with "The
Vindicator," in which the best essay
telling how Michael Strogoff got his
message through the Tartar lines re-
ceived passes to the show. Library
book marks and reference displays
were also effected. Pontiac had
trucks on the road with one sheet
decorations. Broke all summer rec-
ords.— Schagrin Bros., Youngstown,
Ohio.
"Rough House Rosie"
(Paramount)
Cut-outs made from the insert
cards, were mounted on separate up-
son board panels and placed on dis-
play in drug stores and soda foun-
tains. One panel was used in con-
nection with the drug store in the
tie-up, whereby they advertised a
special sundae known as the "Clara
Bow Sundae" and gave a photograph
of Clara to the purchaser of every
sundae. — Ralph Noble, Palace, Mc-
Alester, Okla.
■ "Tillie the Toiler"
(M-G-M)
During the run an old hack pulled
by a horse carried a man dressed as
a girl with long curls of hair hang-
ing over 'her' back, wearing a bonnet
and smoking a long cigar. The hack
carried banners announcing the pic-
ture as well as one reading, "Some-
thing You Hardly Ever See — A Bet-
ter Comedy than 'Tillie The Toiler.' "
— T. Y. Walker, Noble, Anniston,
Ala.
MOTION PICTURE THEATERS
IN EUROPE -—-1926
UNITED KINGDOM
GEOMANY
FRANCE
ITALY
SPAIN
SWEDEN
BELGIUM
aECHOSlOVAKIA
AUSTRIA
NUMBLH OF THEATERS
1000 2000 3000
1 3896 i
3000 1
2O0O 1
1000 1
1 500
HUNGARY
1 500
POLAND
I 480
RUSSIA
) -400
RUMANIA
1 300
NETHERLANDS
m 265
NORWAY
~~] £50
DENMARK
^ ^A^
-SWITZERLAND
D .50
GREECE
D -38
JUCO SLAVIA
D 120
PORTUGAL
3 -ao
FINLAND
1 ^^o
LATVIA
] «
CSTHONIA
[] 60
LITHUANIA
1 45
CANABV ISLANDS
.5
AZORES
7
Second of a serdes of charts pre-
pared hy the M. P. Section, De-
partment of Commerce, Washing-
ton.
U. S. Started Probe of
Industry Last April
(Continued from Page 1)
charges of Frank J. Rembusch, In-
diana exhibitor leader, alleging that
the Hays organization and its mem-
bers are operating in restraint of
trade. The Pathe-P.D.C. and Stan-
ley-West Coast First National deals,
also led to the probe. The investi-
gator spent considerable time with
J. H. Greenburg, secretary of the
Film Board.
Meighan Resting Uiitil Nov. 1
After finishing two pictures at
the Paramount studio in Hollywood,
"We're All Gamblers" and "The City
Gone Wild", Thomas Meighan has
decided to take a rest and will re-
main in the East, at his summer
home at Great Neck until Nov. 1.
Cole Here from Sydney
J. J. Cole, publicity manager for
Madell's Theaters, Sydney, Aus-
tralia, is spending two weeks in
New York Citv.
Paris Buys Akron House
Akron, O. — Gust. Paris has pur-
chased the Rex from Chris Hall.
Rhoades Sells at Ada, O.
Ada, O. — W. R. Rhoades last week
sold his Odeon to Messrs. C. B. and
L. D. Moore.
Discussing Ohio Meeting
Cleveland — J. J. Harwood will at-
tend an executive board meeting of
the M.P.T.O. of Ohio next week in
Columbus at which time the time
and place for the state exhibitor con-
vention will be determined.
Roberts to Manage at Mansfield
Mansfield, O. — Tim Roberts, who
has the Ritz and Park, also will man-
age the Opera House for Messrs.
Skirboll, Lipson and Harris, who re-
cently got the house on a competi-
tive bid plan whereby it is leased
every three years by the township to
the highest bidder.
Fox-Stanley Theater
Troubles Ironed Out
(Continued from Page 1)
some time. The Locust opened some
luontlis ago as the home of extended
runs. Now a new theater on Mar-
ket St. above Fox's to seat 5,000 is
part of the Fox plans. Present build-
ings are scheduled to be demolished
on Sept. 1 and the site prepared for
building.
In Newark, Fox crosses paths with
Stanley through the latter's New Jer-
sey subsidiary, the Stanlej- Fabian
Corp. Fox has one house there and
plans another which will seat 5,000.
It is learned now that an entirely
new circun'S'^ance may have bearing
on the situation.
Edgar Moss, Fox manager in Phil-
adelphia has sold the Fox output for
1927-1928 complete to the Stanley
organization in Philadelphia. It is
understood a second deal may cover
the entire territory through which
Stanley operates. In exchange cir-
cles, the deal is held to be significant
of a general understanding regarding
theaters.
Flooded Area Optimistic,
W. E. Callaway Reports
(.Continued from Page 1)
that of the manager of the theater at
Marked Tree, Ark. His theater stood
upon a knoll and was untouched by
the floods and was kept open to the
public on the customary two or three
daj's a week. The only difference
was that his patrons came by boat
instead of by auto, and performance
time found a line of boats parkef!
outside.
Willoughby Has U. S. Rights
Rights to the Debrie camera for
the United States and Canada art-
controlled by Willoughby, which ha-
headquarters in New York City.
Sax Delayed
Sam Sax of Gotham Prod, did not
reach New York from the Coast yes-
terday as anticipated. He arrives the
end of the week.
VitK
PAUUNEGARON
GARDNEFL, JAMES
BETTY BLYTHfr
eHEWSPAPER
B^FILMDOM
ALL THE NEWS
ALL THE TIME
XLI No. 34
Wednesday, August 10, 1927
Price 5 Cents
I War Clouds
f r-^ 1 1 1'. fanu)U> littlf l)ir(l is
I doing soiiu' more whisper-
ing. It states in confidence
tit Du Pont-Pathe is now suf-
".tly primed to enter the raw
sjck jousts against Eastman
l)dak. Thereby hangs a more
s-nificant tale than appears on
surface.
ihe Du Pouts are that rising
jung Delaware family which
cntrols General Motors, the na-
m's greatest industrial enter-
pise and which is nibbling
lily at control of United
cs Steel. This family's ac-
ies reach out in manifold
ctions and, the record shows,
ijually quite successfully. It
i|'W turns its serious gaze to
te raw stock field.
Business Giants '
It's been some years now since the
li Fonts turned out war munitions.
lit, it the tussle in raw stock de-
vlops along reported lines, they are
fing to find themselves right in the
tck of the battle once again. East-
an Kodak, as a combatant, must
i,t be discounted. The organization
1« developed a business .structure
^it reaches around the world. It
licrefore a foregone conclusion
if George Eastman finds him-
?t confronted with serious compe-
tion, he will see to it that the con-
I't wages long and merry.
Trailing the Film
Every foot of tilni exported from
-nerica returns an e.xtra dollar in
treign business. This is a Govern-
lint estimate. Truly, trade follows
te film around the globe. The over-
I'ds of American commerce might
tflect what this means to them.
taring in mind that 114,000,000 feet
< film left these shores during the
1st half of the year.
And, having taken note of the
iwerful sales messenger which mo-
wn pictures prove to be, these same
lU-rests might instruct their polit-
i!il lobbies in Washington to step on
■K- influential toes so that this in-
ry IS left partially alone :it least
given a chance to work out its
salvation.
K .ANN
f . & R.-SAXE DfAl NOW
All m,mm says
Trade Commission Decision
is Termed "" . in
Dropping of Pool
Minneapolis — .-Ml negotiations lor
pooling of Northwest Theaters (Fin-
kelstein & Ruben) and Sa.xe luiter-
l)rises are "completely ofif for the
titne being." Greater .Xiiuisements
reports in a dispatch from Milwau-
kee. The Sa.xe interests, it is stated
"turned down cold" the proposition
outlined to them by Edmund Ruben,
■iccording to information whicn the
publication saj's is semi-ofificial.
Ruling of the Federal Trade Com-
mission in its case against Para-
mount had a great deal to do with
cocding off both Saxe and I'. & R.
(Continued on Page 1 1 )
Coast Producers Disclaim
Mediocrity, Replying to Wilson
Vocafilm Officials Resign;
Speculation on Opening
Abe Siegel, Secretary, and Julian
M. .'~olomon. advertising and pub-
licity director, resigned yesterdax
from the Vocafilm Corp. of America.
Meanwhile, although technicians are
at work at the Longacre. there is
considerable speculation as to whether
\'ocafilm will reopen at the theater.
(Cotitinucd on Po(ic 1 1 )
Films Teaching Tolerance
to World, Says Milliken
Toronto — Cliildren of all nations
are being taught tolerance of all other
nations in the 51.056 picture theaters
of the world which arc serving as
school rooms for the purpose, Carl
E. Milliken. secretary of the Hays
association, yesterday told the World
Federation of Educational .\ssocia-
tiouN in session here.
Countless millions of all races and
of all a.i;es are being acquainted \vith
the ideas and ideals of other races
through motion pictures of world-
wide interest. Milliken declared, and
(Cmitiuued on Pacie lit
4,098 Theaters in France
and African Provinces
U-aslrir.atou Bureau of THE FILM DAILY
Washington — There are 4,098 pic-
ture theaters in France. .Algeria. Tu-
nis and Morocco, according to sta-
tistics reported by M. Leriche, the-
ater director at Dieppe, at the Mar-
seilles Congress, and made public by
(Continued on Paae 9)
Raw Stock War?
What looms as a real "bat-
tle of the giants" is the persis-
tently-reported "battle" for su-
premacy in the raw stock field
between Eastman Kodak and
Du Pont-Pathe. The latter
company, it is said, is prepared
to challenge the Eastman Ko-
dak position, and is ready to
"step out" in making a formid-
able bid for business. In line
with this plan, it is stated, that
laboratories may be built here
and on the Coast.
In event this plan is carried
out, Eastman Kodak would re-
taliate by building of labora-
tories here and at Holljrwood.
NATIONAL TO MARKET
SENTRY SAEETY DEVICE
Sentry .Safet\' Control Corp.. man-
ufacturers of a projection fire-hazard
device, which by electric-magnet con-
tact immediately dowses the light
and shuts ofT the motor in the event
of any accident to film or projector
has closed a deal with the National
Theater Supply Co., whereby the lat-
ter organization will market the
Sentry nroduct throughout the coun-
try.
By the terms of this contract Na-
(Continued on I'aiir 1(1)
Further Change of French
Non-Flam Decree Sought
Washinqtou Bureau of THE FILM DAILY
Washington— Further changes of
the decree staggering dates of com-
pulsory use of non-flam stock is
sought by the C^anibre Syndicale de
la Cinematographis Francaise. >-tato
(Continued on Pane 01
"Musketeers" Sequel
Hollywood — Douglas Fairlianks' is
speeding work on "The Gaucho."
following which he will produce.
"Twenty Years .^fter." by .Alexandre
Dumas, as a sequel to "The Three
Musketeers."
aiudios on Alert for New
Ideas, Says Executives
in Rebuttal
Hollywood — Sharp criticism of
charges made by Frank R. Wilson,
president of M. P. Capital Corp., that
mediocrity in pictures is driving peo-
l)lr away from the bo.x office, marked
reception of producers to the ex-
clusive interview publi^iied bv THE
I'ILM DAILY.
Wilson's statement aroused ob-
jections in local circles and those
priiducers who will discuss the mat-
ter for publication are plainly resent-
ful of Wilson's indictment of pres-
ent conditions and methods of pro-
duction which he says has built a
wall around Hollywood shutting out
and discouraging new ideas.
Joseph M. Schenck, United Ar-
tists head, was outstanding in his rc-
(Coniinved on Page il>
WOODHULL IN ACCORD
WITH WILSON'S VIEWS
"The product by and huge la.->i ^ca^
son would seem to plead 'guilty' to
Frank R. Wilson's charges that 'med-
iocrity is driving people away from
the box office,' " declared R. F. Wood-
hull, president of the M. 1'. T. O. A-
yesterday.
Woodhuli criticized chain opera-
tion sharply and likewise urged ex-
hibitors at large not to be tempted
into the presentation field "becau.st
it has no limit in added expense and
(Cotitinued on Page 111
Spain Cuts Taxes in Half
to Aid Our Film Industry
Washington Bureau of THE FILM DAILY
Washington — Temporary tax re-^
duction of 50 per cent has been ef-1
fected by the Spanish government'
in an eiTort to help rehabilitate the-
domestic film industry, the CJermaBj
film press reports, according to ad--
vices to the Dept. of Commerce. This;
decision, it is stated, was made af
rt(|uest of the Unione .^rtistica Cinc-
niatografic Hspanola.
THE
Wed., Aug. 10, 1<
fol. XLI No. 34 Wednesday, August 10, 192? Price 5 Cents
lOHN W. ALICOATE
Publisher
Published daily except Saturday and holiday?
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer.
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York, N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit virith order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4758-4739. Cable address: Filmday.
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel : 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest W. Fredman, The Film Renter, 58,
dreat Marlborough St., London, W. I. Pari?
— La Cinematographic Francaise, S, Rue
Saulnier.
Financial
Quotations
•tAra. Seat. Vtc.
•tAm. Seat. Pfd.
Balaban & Katz .
*Bal. & Katz Vtc
Eastman Kodak .
*tFilm Inspection
•First Nafl Pfd.
Fox Film "A"
•tFox Theaters "A'
*tlntern'l Project
Loew's, Inc 51J^ 51
ttLoew's, 6.S 41WW.102M 1025^
ttLoew's,6s 41x-war 98 98
•M-G-M Pfd
*M. P. Cap. Corp
Pathe EKchange . . 7Ji 7M
tPathe Exch. "A"
♦ttPatheExch.7s37.100 100
Paramount F. P. .. 95f^ 93 54
•Paramount Pfd
ttPara.Bway.5VJs51.100 100
*»Roxy "A" 32 30
**Roxy Units 36 33
**Roxy Common ..9 8
Skouras Bros. 36 32
Stan. Co. of Amer. 65^ 65
tTrans-Lu.'c Screen. 4}4 4}4
*Univ. Pictures
*Univ. Pict. Pfd
*tWaruer Bros
•Warner Bros. "A"
High Low Close Sale.s
47
48
60 60 60
7354 ■
lOS'A 165 165'4 2,000
35-^ .
100!4
5954 58^^ 58^4 3.400
' 14/2 .
10
51J^ 2,000
10254
98
25
85/2
7ii
3154
100
94
nsH
100
65%
454
30
10054
1654
24 5'.
100
10.800
100
•Last Prices Quoted •*Bid and Asked (Over
the Counter)
tCurb Market ttBond Market
NOTE: Balaban & Katz is listed on the
Chicago Board; Skouras on the St. Louis
Stock Exchange and Stanley in Philadelphia.
When you think of
INSURANCE
you are thinking of
S T E B B I N S
Specialists in Motion Picture
and Theatrical insurance for
the past twenty years
Arthur W. Stebbins & Co., Inc.
1540 Broadway N. Y. C.
Bryant 3040
Al Rockett Due in Today
Al Rockett, production manager of
Richard Barthelmess' "Patent Leath-
er Kid." arrives in New York today
from Hollywood . Barthelmess is due
Saturday, to attend the premiere at
the Globe next week.
St. Louis Orpheum Again Cuts
St. Louis — Fans who frequent first
run houses aiJticipate getting better
shows for less money in the 1927-28
entertainment season, as it is report-
ed along the Rialto that when the
Orpheum at Ninth and St. Charles
Sts. reopens this month it will put
into effect a new price schedule with
a 75 cent top and IS cent low.
During the new season the Or-
Ijhcuin will maintain its policy of a
feature picture in conjunction with
several acts of Orpheum vaudeville.
Holland Censorship Starts Jan. 1
Wasl'inntoii Bvrcau of THE FILM DAILY
Washington — Censorship will go
into effect Jan. 1. 1928 in the Nether-
lands, subject to a departmental
order detailing administration of the
law. state advices received by the
Dei)t. of Commerce.
British Imports Show Gain
U'ashinutoii Bureau of THE FILM DAILY
^^'ashington — While film imports
of Great Britain increased considera-
bly during the first six months of
1927, as compared with the same
period last year, aggregate footage
was only one-third that of 1925. hc-
cording to advices to the Dept. of
Commerce. The increase amounted
to 30.000,000 ft., nearly 27,000,000 of
which was blank film, positives ris-
ing 2.000.000 ft. and negatives the re-
mainder.
New Skouras Bros. Cashier
St. Louis — J. W. White, cashier of
the Federal Reserve Bank for eight
years has resigned from that post
and on Sept. 1 will assume the po-
sition of treasurer and director of
.Skouras Bros. Enterprises.
Lynch Heads St. Louis Board
St. Louis— C. T. Lynch CM-G-M )
has been elected president of the
Film Board succeeding TIarr>- Weiss
(F. K.) whose term has expired.
Other officers elected are: Man\-
Gotlieb (Univ.) vice president,
Claude W. McKean (Fox) secretary
and treasurer. Members of the
Board of directors are Lynch, ex of-
ficio chairman; Gotlieb, T. E. O'-
Toole (Pathe): S. T. Hankin (Edu.):
Joe Lew (V. .\.) : Nat Steinhere
(Premier).
AUSTRIAN STARS RATE
$70-$80 DAILY PAY
Washington Bureau, of THE FILM DAILY
Washington — Maximum rate of
pay for picture stars in Austria
ranges between 500 and 600 schillings
for each working day, or in United
States money, between $70 and $85,
a trade bulletin issued by the Dept.
of Commerce reveals. W'ell known
actors and actresses, according to the
rejjort, get from 200 to 300 schillings
for each working day or from $28 to
$43. The ordinary members of the
cast receive about $15 a day. Extras
are paid 15 schillings per week but
if they are lucky enough to own a
dress suit they get an additional 10
schillings, or what amounts to $3.50.
There are four studios in Austria,
all in Vienna. The "Vita" is the
largest. There are about a dozen
producers in the country, but only
four of them are considered import-
ant. .\ccording to the bulletin a
good part of the necessary money
with which to start production is oh-
tained by Austrian companies through
advance payments by foreign con-
cerns for advance bookings, together
with money secured by sale of im-
port licenses, whenever possible. It
is estimated that 40 films will be
produced in Austria during the year.
No .\merican companies ever have
attempted to produce there.
Italy has three producing companies which
made ten pictures last year and expect to
complete about half that luimher in 1927. At
tire^ent there are only six workable stiidios
in Italy, two in Rome, two in Turin and one
e->ch in Mil.in and Florence. Some costly
films have been turned nut in Italy in fie
past, notalily "The Last Days 'of Pomneii"
and "Quo Vadis'" whirli cost respectively
S275.000 and $150,000. The usual production
now costs less than one-tenth of the latter
figure.
Spain has six studios and five producers
but nirtures are made spasmodically. Outside
of Spain, Spanish pictures are only popu'ar
in Portneal and a few Latin-American cnun-
tries. The salaries of workers in the Snanisb
otndins Pre resruloted by the Syndicate of
M. P. Employees. Lack of funds limits op-
er,-!tions nf the Spanish producers.
More than 100 pictures were produced in
Czechoslovakia in 1926. only 12 nf the e
features. It is estimated that a Czechoslo-
vak picture of six or ,=even reels costs not
more than .1;6 000 to prndnce. Actors and
actresses are paid on a dailv basis with sal-
aries ranging from $3 to $15 per day.
T, A. Managers Switched
Li'.- Anuc'es — Robert H. Poole has
succeeded Guv Elvssell as manager
of the Million Dollar. The latter has
been transferred to the ATetropolitan
in a similar capacity.
i 1/ You Are A TKeatrelMana^er You jNeed
1 BUILDING THEATRE PATRONAGE
I by John F Barry and Epes W. Sargent
I The first and only book on theatre manafrement and merchandising
I 460 pages of .golden information
} PRICE ^5 ♦00
I at^your dealer or direct from
i CHALMERS PUBLISHING CO., 516 Fifth Ave., New York
M<. «i m ■■i«ii»
ii«ii» ■ It ■
Ginsberg Leaving for Europe
Henry Ginsberg, Sterling pre
dent, leaves tonight aboard the Bi
engaria on a honeymoon trip. ]
was married yesterday to Mildi
.-teller. The couple returns about t
middle of September.
Cooper and Schoedsack to Afrit
Hollywood — Merian C. Cooper a
Ernest B. Schoedsack producers
"Chang," have left on a trip to *
jungles, presumably Africa, to ma
a new picture.
Tremont Filrrii
Laboratories
WiU Open a
Most Modern and
Up-to-date Laboratory
In HOLLYWOOD
On or About
October 15
Harry Glickman
Pres.
Edward Horn
Treasurer
"IT CAN BE DOlsJE"
Look around
any studio and
notice what
paper is being
read — You'll
find it's THE
FILM DAILY.
"WE NEVER DISAPPOINT"
INCORPORATED
220 WEST 42^-° STREET
NEW YORK
PHONE-CHICKERINC 2937
ALLAN A.LOWNES. CEN. MCR.
in
'
a red letter
day
film history
^ August 1, 1927. First release of Paramount's 100% Program. Start of the greatest of Greater
Movie Seasons for Paramount exhibitors. Debut of the modern super-type of feature picture
and short feature. Everywhere the public is celebrating, with box office dollars. From every-
where pour in congratulations from exhibitors and others hailing the new day. C| From Chicago:
''"Metropolis' capacity business first week. For first time in history of Roosevelt Theatre,
second week bigger than first. Had intended playing the picture two weeks. Have extended run
Way of AU
four weeks, with possibility of more. Max Balaban." ^ From Los Angeles:
Flesh' triumphant run at Criterion Theatre. Audiences thunder approval. Congratulations to
Paramount. Harold Franklin, President West Coast Theatres." And at the Rialto, New York,
"Way of All Flesh", now in its 6th week, will run beyond Labor Day! CI Also from Los Angeles':
'Chang' and II^AJ '^Barbed Wire', playing within a few blocks of each other, the talk of
the town. Arch Reeve." From Dulu th : "Xhang' getting wonderful business and comment. Duluth
Herald devotes editorial to picture, saying Mt is more thrilling tnLa a dozen westerns, more absorb-
ing than a thousand sex dramas, funnier than a hundred comedi^and one of the few pictures
it is possible to commend utterly without reservation.' Clinton
Meyers Co." And at the Rivoli, N. Y., "Chang" ran 9 weeks to
301,000 people! q From Glenwood, Minn.: 1?^ "'Beau Geste'
played to best business in our entire history. Picture very satistac-
'■'■^
^^9*
•^ l^iZfc^ tory in every respect. A. E. McCauley, Opera House." New York, Chicago,
-| Los Angeles, Glenwood— "Beau Geste" takes them all! ^ From Omaha:
letter
day
m
'lajiP "^Firemen, Save My Child' opened big at Riviera Theatre against
IS
strongest possible opposition. Audiences in continuous roars of laughter.
IXXm ■^* Mendenhall." *l Just a few random samples of wires received. Flashes
V^ • /-I -l-^-K-m^-wT from a nation responding because their chief source of entertainment has
taken a giant leap forward in quality. And the beauty of it is that this is
only the start! Coming from Paramount are such jewels as Harold Lloyd's big new comedy,
Clara Bow in "Hula", ^M "Underworld", Richard Dix in ^M "Shanghai Bound", 1^
"Gentlemen Prefer Blondes", Adolphe Menjou in|i[^ "Service for Ladies", ^^^ "The Rough
s
Riders", Bebe Daniels in ^^ "Swim, Girl, Swim", s'y^' "Beau Sabreur", Fred Thomson';
'"^^ specials, "Jesse James" and "Davy Crockett", and more, more, more! 80 of them in all!
birth of the modern short feature
^ August 1, 1927. First release of Paramount short features. Sparkling gems of entertainment
supplanting the old fashioned filler type of shorts. The modern Paramount spirit in shorts as
well as longs. That was our aim when we planned the Paramount "whole show" policy. We've
won— 100%! Paramount News, just out, under the editorship of Emanuel Cohen (13 years head
of Pathe News), shows what heights a news reel can reach when experience unites with unbounded
resources and organization! More speed, more coverage, better service. That's what our mighty
army of Paramount News accounts are getting. ^ A new spirit in Paramount comedies too!
We knew that in Christie Comedies we had the best. Exhibitors told us so. Box office figures
proved it. Our own eyes confirmed it. The Christie brothers— Al and Charles — first to build a
studio in Hollywood. First to advertise short comedies nationally and establish their brand
name nation-wide. Famous as star pickers. Wide awake, progressive showmen. Producers of
the kind of clean, swift, smart comedy that audiences of today demand. *l Clock the roars at
Bobby Vernon in "Short Socks", Jinimic Adams in ''Dr. Qnack", Billy Dooh-y in "Row, Sailor,
Row." Treat yonr eyes to the luscious (Christie girls. Watch the 36 <le luxe Christie Comedies
for 1927-8 as they trip merrily forth from the finest comedy studio in the world. Paramount-
Christie Comedies. Laugh leaders. ^ And Paramount-Edward Everett Horton Comedies too.
6 of them on the industry's only new-era short features program. A brand new style of comedy.
2-reelers made with the care and class of features. Horton, of "Poker Faces" and "Taxi! Taxi!"
fame. Well known star and very droll. Popular names in the casts of these Hortons too. A quality
product in every way. First release August 1, called "No Publicity." 5 more coming. ^ Then, to
lend even more spice, Paramount Novelties. Already the Paramount Theatre, New York, has shown
one— "The Elegy." Which hard-boiled Variety says "marks a new era in short features." More
Paramount Novelties on the way. Together w^th 26 Krazy Kat and 26 Inkwell Imps Cartoons.
Cream of the pen and ink comedy product. X X X X X X X
has the new day dawned for you?
August 1, 1927. A new era in feature pictures. In short features. In the whole show. All
because Paramount heeded the demand of this changing, modern world for a higher type of
screen entertainment. Because Paramount geared up its production to the spirit of the times.
Producing daring, "different" pictures— the only kind that will roll up big grosses and get back
liberal returns on theatre investments today. Reports from the field prove it. You've read them.
Has the new day dawned for you? Are you set for a year of unprecedented grosses with
Paramount's 100% Program? Or are you trying to buck the tide of public demand by sticking
to old-fashioned movies? XXXXXXXXXX
for showmen of today
Another
1
l!
Featuring
Bert Lytell
ILois Wilson
William V. Mong
Paulette Duval
Ned Sparks
Alphonz Ethier
^ Ann Brody
**i<»a!ftj^
From the Novel by
Louis Josepii Van
Directed by
Edward. ii^GriS€ith
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|1tr4**«r;1x
^■^irr :-'■■'. %.
[ I Box -Office
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DAILY
Hollywood Happenings
Sally Phipps Gets Contract
Sally Phipps, former Wampas star, has
just been signed to a five year contract by
Fox. She is now playing in "The High-
school Hero."
"Kid Gloves" Ray Film Title
The Universal Jewel being made with
Charles Ray from Gerald Beaumont's story,
"Betty's A Lady." will reach the screen as
"Kid Gloves." It is a prize ring story put
into screen form by Harry O. Hoyt, and
directed by James Flood.
* * *
Semon Making Second
Work is going forward at Chadwick on
"The Strong Man,'* the second of the eight
two-reel comedies starring Larry Semon
which are being released through Educational.
Semon is directing, and has for his assistant,
Willie King.
* * *
Alice White in "Helen of Troy"
First National have exercised option on
Alice White's contract. She has been cast
for an important role in "Helen of Troy"
which features Maria Corda and will be di-
rected by Alexander Korda
* * *
Fox Studios Active
Features now being nrade at the Fox studio
are: "Bride of the Night", "Publicity Mad-
ness", "Grandma Bernle Learns Her Let-
ters", "Pajamas". "2 Girls Wanted", "The
Highschool Hero" and the following two reel
comedies: "The Kangaroo's Kimono" and
"Twenty Legs Under the Sea."
* * *
Beaudine Prepares "Give and Take"
William Beaudine is now preparing to film
"Give and Take", which he will direct for
Universal. The script is being prepared by
Harvey Thew, and Beaudine anticipates com-
mencing production of the Jean Hersholt-
George Sidney vehicle soon.
* * *
Kaplan Made Assistant
Billy Kaplan, erstwhile member of the
"swing gang" in the property department at
Paramount has been promoted this week to
the rank of assistant director.
* * *
Georgia Hale Opposite Gibson
Georgia Hale will play opposite "Hoot"
Gibson in his next picture, "The Lion and
the Lamb", Peter B. Kyne's story to be
directed by Del Andrews.
* * *
Fabian and Collins Alternating
Walter Fabian and Lew Collins will al-
ternate in directing a series of 12 "Cham-
pion Cowboy" stories for Universal.
* * *
Conklin in "Tillie"
Chester Conklin will he one of the prorn-
inent featured comedians in the Christie
production, "Tillie's Punctured Romance".
* * *
"Lightning" Completed
Tiffany has completed the Zane Grey story
"Lightning". The picture is in course of
editing and titling. It's cast includes: Job-
yna Ralston, Robert Frazer, Margaret Liv-
ingston, Quinn Williams and Pat Harmon.
"Girl From Gay Paree" Cast
M. H. Hoffman has completed the cast
for the first Tiffany 1927-28 production "The
Girl From Gay Paree." Those engaged in-
clude: Lowell Sherman, Barbara Bedford,
Malcolm McGregor, Walter Hiers, Margaret
Livingston. Betty Blythe, Templar Saxe and
Leo White.
* * *
Krelbar Starts First
Krelbar has started "Broadway After Mid-
night," first release of the current season.
Bud Barsky is supervising the production.
Priscilla Bonner, CuUen Landis, Gareth
Hughes and Barbara Tennant are in the cast.
* * *
Keaton Title Changed
Buster Keaton's next comedy will be re-
leased under the title of ".Steamboat Bill
Jr.," instead of "Steamboat Bill". Charles
("Chuck") Reisner directed and the cast in-
cludes Ernest Torrence, Marion Byron, Tom
McGuire and Tom Lewis.
Waste Footage
THERE is in the vaults of the newsreel companies a vast collec-
tion of news films, which never have been shown on the screen,
but which are maintained a record for posterity. Many undoubtedly,
will find their way into the historical archives to be established at
Washington, but a large part of them are dead loss so far as any
monetary value is concerned.
Illustrating the tremendous overhead in newsreel maintenance
is the fact that one newsreel last year photographed 2,076,722 feet
of negative at a cost of 11,618,719. Of this total amount ,only 78,000
feet actually found its way to the screen. Fox News receives from
25,000 to 40,000 feet of news pictures weekly, only 900 feet of which
is sent out to exhibitors.
Local Newsreel at Seattle
Seattle — Manager J. Lloyd Dearth
of the Pantages has made arrange-
ments with Eric Mayell, Fox News
representative, for a strip of local
happeings. This service has been
tied up with an evening paper giv-
ing it the flavor of important news
events which the newspaper has
photographed and which are shown
the same day on the screen. The
400-500 ft. special service will be
weekly, except in event of an un-
usual happening when the new film
will be flashed immediately on the
screen. The newspaper tie-up is ob-
taining excellent publicity.
Publix Course Abandoned
Publix has abandoned plans for a
fall session of its Theater Managers'
Training School, declaring its needs
for manpower can be met with grad-
uates of the last three sessions. Ses-
sions of training for managers now
operating theaters are being prepared
by John F. Barry, founder of the
school. He recently conducted a ses-
sion for about 150 managers of the
Saenger and affiliated circuits.
Pizor Returns to Hollywood
WilHam Pizor has returned to Hol-
lywood, where he will immediately
start an extensive production sched-
ule. The first picture which he will
supervise is a new type serial, "The
Mansion of Mystery," which will
feature William Barrymore and Ted-
dy Reavis, directed by Bob Horner.
Ward Russell in New York
Ward Russell, author of "The
Worm Turns," which has been pur-
chased by Universal for 1928-29, has
arrived in New York from Holly-
wood where he made a survey of the
production field. "The Worm Turns,"
it is understood, will be made as a
"super," with Fred Newmeyer direct-
ing.
Porter to Direct Dog Picture
Sigrid Holquist, Josef Swickard,
Arnold Stoltz and Bradley Barker
will be in the cast of "The Silent
Witness," a dog picture starring
Rondon. It will be made in the East
for Jaklon Prods., with Gerald Por-
ter directing.
Hannan at Green Bay, Wis.
Green Bay, Wis. — George Hannan.
manager of Saxe's Retlaw at Fond
du Lac, is temporarily managing the
Strand and Colonial here, because of
the death of E. E. Connelley. Han-
nan will remain in Green Bay until a
permanent manager is appointed.
Pantages Entering Tampa?
Tampa, Fla.— This city, regarded
as one of the choice theater spots
of the South, is to be invaded by
Pantages, it is reported. A site al-
ready has been secured, on the city's
theater rialto, it is declared.
DeCasseres Writes Original
Benjamin DeCasserse, formerly of
Paramount and Universal, is writing
his first original story in scenario
form. It is called "Miracle-Money,"
an epic of America.
To Produce in England
Jesse J. Goldburg, president of
First Division Dist., Inc., plans to
make a picture called "Comrades" in
England. It is a war story showing
the British Army in action.
Raleigh Resigns Seattle Post
Seattle — Al Raleigh, one of the Pa-
cific Northwest's able showmen, has
resigned as manager of the Coliseum,
and is taking a vacation before an-
nouncing his new affiliation. He is
succeeded by Al Barnard, formerly
assistant manager of the United
Artists. Barnard was brought West
by Harry Arthur last April.
Bellingham Censors Sought
Bellingham, Wash. — This city is
confronted by a censorship measure
backed by the W. C. T. U. J. M.
Hone, executive secretary of the M.
P. T. O. of Washington spent last
week in that city, representing the
exhibitors in an effort to avert the
passage of the measure. He suc-
ceeded in having postponed its intro-
duction into the council.
Split Week at Seattle Winter Garden
Seattle — The Winter Garden here
has inaugurated a first run split-week
policy with Tuesday and Saturday
changes. Ray Felker is manager. A
concert orchestra under the baton of
Joseph Sampietro has been added.
Hill Heads New Exchange
Seattle — Clarence Hill, formerly
•M-G-M manager here, is the man-
ager of Co-operative Film Ex-
changes, which has just opened its
Seattle branch and shortly will open
a Portland office. First Division pic-
tures are handled.
Paramount Quarterly Dividend
Directors of Paramount have
declared the regular quarterly divi-
dend of $2 per share on the common
stock, payable Oct. 1, 1927, to stock-
holders of record at the colse of busi-
ness on Sept. 15, 1927.
Newspaper Opinions
"After Midnight"— M-G-M
State, Los Angeles
EXPRESS—* * ♦ Gwen Lee, as the self-
ish, excitement-seeking younger sister, is the
finest example of the eternal gold-digger since
Lorlei Lee made her first appearance. » » •
HERALD—* * * In directing the film
Monta Bell doubtlessly called on some of his
experiences in the newspaper field for at-
mosphere. There is a flavor of one who
knows his locales in the picture. * * ♦
TIMES—* * * is painfully dull, to put it f
politely. For the most part, it involves end- U
less close-ups of the star illustrated with '
prosy subtitles.
"Captain Salvation"— M-G-M
State, St. Louis
GLOBE-DEMOCRAT—* * * In the hands
of its characters the story has become a liv-
ing, breathing thing, intense and not soon to
be forgotten. * * *
POSTDISPATCH— * * * It is a splendid
picture of the sea, although some of the sub-
titles are not for children — or are they?
STAR— * * * The picture is intelligently
directed and certain scenes linger vividly in
the memory. * * *
TIMES — •* * * Few pictures are as con-
sistently meritorious in technique as this one.
"Callahans and Murphys"— M-G-M
Granada, San Francisco
BULLETIN—* * * There is no particular
strength to the story, as the picture has been
built mostly to emphasize the humor between
the two mothers of the picture. * * *
CALL AND POST—* * * Irish story is a
riot. For unalloyed hilarity, for delicate, and ,
not so delicate, humor, this adaptation of
Kathleen Norris' popular novel is a sure
fire hit.
EXAMINER — * * * Marie Dressier as
Annie Callahan and Polly Moran as Maggie '
Murphy — the same old Polly Moran of the '
Keystone Komedy days — are great. ♦ ♦ *
NEWS—* * * The comedy situation de-
veloped as the picture unreeled its way,
though many of them brought the desired
laughs, appeared to be forced at all times.
They lacked spontaneity and sincerity. * • *
"Running Wild" — Paramount
Warfield — San Francisco
BULLETIN—* * * The story is good for
one thing and Fields is more consistently
funny than he has ever been. It is the kind
of performance that will probably win him
general favor with moton picture followers.
» * *
CALL AND POST—* * * Fields is funny
as ever in his newest picture, which stars
him as a supremely hen-pecked husband whose
only privilege is providing for the family's "|
keep. * * *
CHRONICLE—* * * it has W. C. Fields. |
And old W. C. is distinctly an asset. He is i
unexcelled as a comic pantomimist, and he ||
saves many a gag from dying a dismal death
by the sheer virtuosity of his facial muscles, |
* * * (
EXAMINER — * * * is well . constructed, '\
directed with sense, and is atrociously funny.
* * *
NEWS — * * * is mostly slapstick, it is
true, but it is clever in its foolishness and
certainly uproariously funny. * * *
"Stark Love" — Paramount
Metropolitan, Los Angeles
EXAMINER — * * * its truthful delinea-
tion of a crude, ignorant mountain folk does
entitle it to our most earnest consideration
and, moreover, our admiration. * * *
HERALD — * * *It is a picture you can
ill aft'ord to miss, for in it is a lesson of
faith and determination of which we may all
take heed * * *
RECORD — * * * A film marvel — a picture
that everyone must see — at last — the raw^
human passions of life on the screen.. *
TIMES — * * * This is -not the sort of film
that is meant solely for entertainment, but
it seems as genuine a slice of life — and in
its very crudest phases — as has ever reached
the silver sheet. « * *
i
rVed., Aug. 10. 1927
THC
-^Hk
DAILY
'urther Change of French
Non-Flam Decree Sought
(CotUinut'ii irom fage 1)
Ivices to the Dept. of Commerce.
iler tlie decree, compulsory use of
.c non-flam stock is effective ac-
ording to the size of the city con-
erned. In Paris, where the starting
iate is April 1, 1928, the new law
1 expected to seriously interfere
Mth smaller exhibitor, the majority
f whom only can use old pictures.
,s these are printed on flam stock,
le predicament of these exhibitors
lay become serious.
olumbia Borrows Dorothy Sebastian
Hollywood — Dorothy Sebastian
as been loaned from M-G-M by
"olumbia to play opposite Conway
"carle.
Added to M-G-M Cast
Culver City — Kate Price and Alan
orrest have been added to the cast
f the production being directed by
ohn P. McCarthy for M-G-M, as
rt untitled.
Sennett Renews Bacon Contract
Hollywood — Irving Bacon has just
;newed his contract with Mack
ennett for a longer period.
Love Buys at Dixon
Dixon, Ky. — E. L. Love has pur-
lased the Rex from M. E. Wilkey
nd engaged James Crouse as man-
ner.
CuUey at Henderson, Ky.
Henderson, Ky. — H. E. Culley has
^ased the Audubon from B. T.
urry.
Cunningham with Saenger
New Orleans — Arthur Cunning-
am is a new addition to the Saenger
)rces. Besides acting as exploita-
on expert for the New Saenger, he
city manager of the Strand, Lib-
rty, Globe, and Trianon, under the
ipervision of Maurice F. Barr.
Enterprise Gets First Division
Atlanta — Enterprise Film Corpora-
on, headed by John W. Quillian,
as just signed a contract for the dis-
ibution in this territory of several
irst Division pictures.
Clark Gets Dunedin House
Atlanta — W. D. Clark, of St.
etersburg, Fla., formerly connected
ith the Piedmont (now in Alham-
ra), at Charlotte, has taken over
le Dixie, Dunedin, Fla.
Orange Now at Walnut Ridge
Walnut Ridge. Ark. — R. M.
)range has purchased the Swan.
Burke Managing Dallas Colonial
[Dallas — J. W. Burke has taken
ftx a part interest and management
the Colonial.
I New Manager at San Saba, Tex.
•San Saba, Tex.— W. C. Doffle-
leyer is new manager of the Ma-
stic.
Two Floydada Houses Sold
Floydada, Tex.— Simpson & Nelson
^ purchased the Royal and
mpia.
MOTION PICTURE THEATERS IN
AFRICA AND THE NEAR EAST—iSae
NivMprR or iMtATCR*
SOUTH AFRICA
NORTH AFRICA
MOROCCO Ai.O(RlA TUN'S
AND fRI«KH CDLON-IS
EGYPT
EAST AFRICA
MADAGASCAR
TURKEY
SYRIA
PALESTINE
PERSIA
100 200 300
1
380
160
1 40
]5
] 5
1 39
D 14
I] 12
]4
This is the third of a series of charts prepared by the Motion Pic-
ture Section, Department of Commerce, Washington.
Next La Plante Chosen
Universal City — Laura La Plante
is to play the leading role in a story
written especially for her titled "Has
Anybody Here Seen Kelly?". Wil-
liam A. Seiter will probably direct
this following "Thanks for the Bug-
gy Ride" starring Miss La Plante.
Roskinsky Buys at Kensington
Philadelphia— H. Roskinsky, who
operates several neighborhood the-
aters here, has purchased the new
Broadway at Kensington.
Peggy Montgomery Back with "U"
Universal City — Peggy Montgom-
ery has returned to Universal after
an absence of more than a year to
play the lead in "The Brand of Cour-
age," a western starring Bob Cur-
wood under direction of Bruce Mit-
chell.
Seek Portland Theaters
Portland, Me. — Abe Goodside and
E. M. Loew interests are negotiating
for the Colonial, now operated by the
State Theater Corp.
Leases Millville, Fla., House
Millville, Fla. — M. Nichols has
taken over the Alcove.
Oklahoma House Has New Owner
Miami, Okla.— Afrs. L. G. Wag-
goner is the new owner of the Pas-
time.
Dents Get Two at Denison
Denison, Tex. — The Arcade and
Star have been purchased by Dent
theaters.
Campbell at Waynoka, Okla.
Waynoka, Okla. — The Eaton has
been leased by M. Campbell.
Burke Gets Mexia Post
Mexia, Tex. — Dent Theaters has
appointed J. A. Burke as manager
of the Opera House, National and
Palace.
W. Va. House Changes Hands
Mullens, W. Va.— B. G. Scott and
associates have purchased the Wyom-
ing.
Kranz Gets Altoona Post
Altoona, Pa. — Charles Kranz has
been appointed manager of theaters
for A. Notopoulus having charge of
the Olympic, Capitol and Palace.
New Costen Company Formed
Chicago — Chicago Frolic Theater
Co. has been organized by James
Costen to operate the Frolic, recently
taken over from Ascher Bros.
Stevensons Open Wilson House
Raleigh, N. C. — With opening of
the Wilson, Wilson, N. C, another
milestone was marked in the steady
progress of Stevenson Theaters, one
of the most strongly entrenched in-
dependent circuits in North Caro-
lina. The theater in Wilson was
formerly operated by Mason and
Phillips, but was purchased recently
by Stevenson interests.
Eltabran Buys Gotham Specials
Atlanta — Budd Rogers, vice presi-
dent of Gotham, closed a deal with
Thos. A. Branon, head of Eltabram
Film Co. under terms of which El-
tabran obtained distribution in their
territory for "The Satin Woman"
and "Hell Ship Bronson," Gotham
specials starring Mrs. Wallace Rcid.
Margaret Morris in Serial
Hollywood — Margaret Morris is
en route to New York where she will
head the cast producing a new
Patheserial adapted from the novel
"The Fellowship of the Frog," by
Edgar Wallace.
"U" Extends Foster Contract
Universal City — Universal has
signed Helen Foster, to a long term
contract. She is at present portray-
ing the feminine lead in "Haunted
Island," serial starring Jack Dough-
erty under direction of Robert Hill.
4,098 Theaters in France
and African Provinces
(ContinMid from Fagt 1)
the Dept. of Commerce. Algeria,
Tunis and Morocco have 194 the-
aters of the total with 14 others under
construction.
In the total arc included 422
halls under patronage of clergymen
and 128 casinos. There are 3,548
exclusive picture houses located as
follows: Paris, 176; Parisian sub-
urbs, 165; French provinces, 3,013;
northern Africa 194.
Reggs Sells at Rio, Wis.
Rio, Wis.— R. B. Reggs has dis-
posed of his theater at Rio, Wis., to
James Purtell and the house will be
known as the Purtell in the future.
Ackerman, Mich. House Sold
Milwaukee — S. Vangilder has dis-
posed of the Ackerman, Ackerman,
Mich., to Nickolson & Schilling.
New Owner at Lisbon, Wis.
Lisbon, Wis. — Delos Merridith has
acquired the Home from L. E. Baker.
Behring Buys Second
Milwaukee — Leo Behring has pur-
chased the Paris from Arthur Rich-
ter, and will re-open the house in the
near future. Behring also operates
the Pastime, a neighborhood house.
Mertz Managing at Detroit
Detroit — Al Mertz, former Cleve-
land Universal manager, now is man-
ager of the Standard exchange here.
Filmdom^s Recognized
Book of Reference
Free to
FILM DAILY
Subscribers
1
f
1
e
1
— - 1.
THE
10
DAILY
Wed., Aug. 10. 1927
A Little
from * 'Lots''
By RALPH WILK
PERDINAND V. LUPORINI has
-l placed Antonio Quattrini, noted
Italian writer and globe-trotter, un-
der a five-year contract to write orig-
inals for the screen. Quattrini has
written three originals that have at-
tracted much favorable attention.
* * ♦
H. M. K. Smith, long costume di-
rector at the Paramount Long Island
studio, has written "Secrets of the
Studio," a magazine article.
>» * «
Bayard Veillier, Channing Pol-
lock, Owen Davis, Paul Dickey and
Ray Briant are among the play-
wrights who have worked at the
Paramount Long Island studio. Dur-
ing the summer, they have spent
much time on plays for the new
Broadway season.
* • * *
Incidentally, with "The West
Pointer" and "Rip Van Winkle" on
their production schedule, C. B. De
Mille and Pathe seem to know the
value of the good old Hudson River
Valley. By the way, Pathe could
make a tie-up with bowlers on "Rip
Van Winkle."
* * >^
We recommend Schuyler
Grey and Frank Pope as
guides. Schuyler knows all the
historic spots at West Point,
while Frank is an authority on
Westchester county.
Ralph Ince and Tommy Atkins,
who were together at the Selznick
studio and in Porto Rico, are work-
ing on "Coney Island." When Ralph
came East to direct the picture, he
lost no time in getting in touch with
his old associates.
* ♦ *
Jack Level of Pathe will be
among the "buddies" at the
American Legion convention in
in Paris next month.
* ♦ *
Rather than use a double, George
O'Brien dove into the oily water of
the East River for scenes in "East
Side, West Side."
* * *
'Twas old age killed J. Eppas Van
Glow,
He was a foolish creature;
In a ritzy Broadway picture show
He waited to see the feature.
■ — Judge
* * *
"A reformer would change the
name of Hollywood to Follywood."
"The Hellywood."
— Buffalo Bison
* « *
C. B. Ellis, Jacksonville manager
for F B O, is all pepped up after
having been awarded the president's
cup by President Joe Kennedy. On
his way home, he left the cup at
Charlotte, to be kept 30 days by Bill
Conn, who won the trophy last year.
Exhibitors
Daily Remin6tr
Make more use
of screen for
advance sale of
coming attrac-
tions.
Wed., Aug. 10, 1927
A
National to Market
Sentry Safety Device
{Continued from Page 1)
tional agrees to take 10,000 machines
and will handle all installations and
servicing. The Sentry Corp., while
free to negotiate rentals with ex-
hibitors on its own, will devote fu-
ture activities to rerating the exhibi-
tor's fire insurance following instal-
lation of its devices. It is claimed by
officials of Sentry that its fire preven-
tion devices reduces materially the
exhibitor's insurance rates and the
Sentry Corp., through its insurance
engineers, Lang and Co., undertakes
to obtain these reductions for the ex-
hibitor who contracts for their de-
vices.
Expanded business, it is declared
has necessitated the opening of an-
other factory at Philadelphia.
Negotiations are now progressing
for the disposal of the rights for
Europe and Australia which may
mean an additional market for near-
ly 15,000 Sentry controls.
"She's a Sheik" for Bebe
Hollywood — "She's a Sheik," an
original story by John McDermott,
has been purchased by Paramount as
the next starring picture for Bebe
Daniels.
Rosson with F B O
Hollywood — Richard Rosson, for
the past year a director at Famous
Players-Lasky, has been signed by
F B O to direct "Deadman's
Curve," a racing story by Frank
Richardson Pierce, adapted by Ewart
Adamson.
Another for Ala. Chain
Birmingham, Ala. — Marshall Coun-
ty Enterprises has purchased the Lib-
erty from George P. Walker. The
concern which now operates the
Princess, Albertville; Rialto, Boaz,
and Cosmo, Guntersville. The com-
pany also recently acquired the Belle.
Fort Payne, formerly operated by
W. B. Brock. Marshall County En-
terprises is headed by Col, Thos. E.
Orr.
CUUiy TIPS VmiCH M£AN DOUADS FOR SUOWHCN
"Cabaret"
(Paramount)
Company, operating three drug
stores in town tied in on a card-
lucky number stunt in connection
with distribution of 2,800 photos of
Gilda Gray, each photo bearing a dif-
ferent number. The reverse side of
Gilda's photo contained copy about
the drug stores an dthe theater as
well as an announcement or explana-
tion about the number appearing at
the top. The copy read, "Bring
Your Picture with Number to the
Theater Wednesday Night. If your
number is the lucky one flashed on
the Majestic screen you will receive
a $10 Book of Publix Chex given by
Renfro Drug Stores." — T. W. Erwin,
Majestic, Austin, Tex.
"The Callahans and Murphys"
(M-G-M)
Painted on store window was:
"Warning — 'The Callahans and
Murphys' — are at the Palace." To
make these painted signs more effec-
tive, it was made to appear as though
a brick had been thrown at the win-
dows and got stuck in the glass. This
brick effect was made by making
pasteboard bricks, cutting them in
two and sticking them on either side
of window with soapstone streaks to
give the cracked glass appearance. A
list of Irish names also appeared in
each window with an announcement
that if "your name appears on the
list, step right inside, the merchant
has a pleasant surprise for you." Five
pairs of passes were left at each store.
— H. J. Gould, Palace, Fort Worth,
Tex.
"Naughty but Nice"
(First Nat'l)
Twenty prominent stores carried
large white sheets of paper in their
windows. On the cards, in painted
red letters of large size, was the fol-
lowing: "Naughty but Nice," while
underneath, occupying the lower half
of the sheet was a large question
mark. Between the words "naughty"
and "nice" was cut a large hole 15
inches in diameter, inviting specta-
tor to look through. When he look-
ed he saw a typed three-sheet on an
easel. The reading matter on the
poster was "See Colleen Moore, the
prima donna of pep, in "Naughty but
Nice,' at the Strand."— Ray C.
Brown, Strand, Akron, O.
"Rolled Stockings"
(Paramount)
Lobby display consisted of a plat-
form with a glass top — and lighted
underneath. Two leg forms with
rolled stockings and slippers were
also placed underneath the glass top.
A large frame was built around dis-
play and covered with black velveteen
which was draped in front just
enough to show the legs from the
top of the knee down. The display
looked very much like a woman
standing behind the drape. — George
T. Cruzen, Palace, Lockport, N. Y.
"Rookies"
(M-G-M)
Used a beaverboard banner abou'
5^4 feet deep which contained "sell-
ing talk" taken from comments o;
Cleveland critics. The banner was
placed over the street entrance or
Saturday night previous to opening
The banner carried the headline
"Here's Sure Fire Comedy 1" And or
either side were the highspots of th«
critics' praise of the picture. The.,
on Monday as soon as the local crit
ics' comments were available, thes<
were added in another outstanding
color across the bottom of the ban-
ner.— T. R. Earl, Imperial, Ashe-
ville, N. C.
"The Unknown"
(M-G-M)
Friday before opening, a small ac
in the paper stated that "The Un-
known" would pass over the street;
of Anniston late Friday night leav-
ing messages of value along hit
route. People waited up until aftei
midnight to see "The Unknown" pas!
by but in vain. What they did fine
though was a number of cards tell
ing about the picture. Fifty smal
cards were tacked to small pegs anc
planted along the route "The Un
known" was supposed to travel. Thi
copy on cards read, "I told you ]
would leave a number of valuabl
messages in Anniston last night.,
this is one of the many which I left
Use it — for it is good for one admis
sion to the Noble Theater."— T. Y
Walker, Noble, Anniston, Ala.
Andrews Buys at Fernandina
Fernandina, Fla. — L. A. Andrew
has assumed charge of the Rex.
Film Guild at East Orange
East Orange, N. J. — Film Guil
will launch its program at the Oxfor
here Aug. 22.
"Mile-a-Minute Love," Denny TitU
Reginald Denny's new Universa;
picture to be released in Novemb*
has been changed to "Mile-a-Minutt
Love."
D'Arcy in "Rose Marie"
Culver City — Roy D'Arcy has beei
cast in "Rose Marie" which Williar
Nigh will direct for M-G-M. Ralpl
Forbes has the lead opposite Rene
Adoree instead of Owen Moore.
Mary McAllister Added
Culver City — Mary McAllister ha
been added to the cast of "Mixe'
Marriages," co-starring Lew Cod;
and Aileen Pringle. Hobart Henle
is directing.
Meehan Preparing Darro Film
Hollywood — Leo Meehan, F B <
director, is preparing to film "Littl
Mickey Grogan" the first starring ve
hicle for Frankie Darro.
Kenosha, Wis. House Dark
Kenosha, Wis.— The Norge ha
been closed for two months becaus
of poor business.
Lipson and Harris Get Theater
Fmdley, O. — I. Lipson of Cincit
nati and John Harris Jr. of Pittsbur \
have taken over the Majestic froi
I. McGovern. '
I
THE
I 'ed., Aug. 10, 1
y27
-s^m^
l.&R..Saxe Deal Now
^ All Off, Report Says
\Cont\nvcd from Pane I)
'.lis (in the deal, it is understood
lilwaiikoe. accordinR to tlu- dis-
11.
It is pointed out that the Saxe
ouit liad feared Universal while F.
R. showed some concern over the
lotion bv Publix, a Paramount
-idiary, of a :?2,000,000 theater at
I'capolis," the dispatch states.
w. with the Kovernmcnt on the
1 of the 'big interests' in alleged
.raint of trade practices, the cir-
. ts independent of distribution af-
'ions have gained courage and
In the commission's ruling a re-
ing of theater building and ac-
ition programs on the part of
! ibutor-exliibitors.
; !ic natural assumption is that distributor-
■ ubitors will continue with actual building
I'jframs already started but will postpone
•her activities, as far as possible, until
they ktiow where they stand with the
•nment bodies now probiuK their activi-
(ir ,it Uast until such tinit- as they can
c accurately the actual efteci of the find-
.ind powers of the Federal Trade Com-
n. In the meantime the circuits imle-
unt of distributor affiliations will doubt-
li take advantage of the situation and for-
%f themselves as strongly as possible.
j'lt is a known fact that Inith Saxe and
1 4 R. have had deals pending within the
t1 two years with a number of large the-
chain operators, but, of course, that is
a natural condition that would exist in
line of business. For instance, Bala-
& Katz, presumably representing Publix,
^id to have only recently offered Saxes
;.000,000 for the circuit, of which one-
\i was reported to be in the form of
iney and the other half in nicely engraved
\itt. It is also a fact well known to the
ide that Universal some time ago of-
(ed F. & R. a price for that circuit that
« considered ridiculous in the extreme by
< Northwest circuit. First National also
de an offer to F. & R. for the purchase
the circuit and it is understood that the
• was quite right but not enough cash
forthcoming. Then Publix and Saxe en-
ed into a deal that was everj-thing but
Kted, whereby Publix would acquire one-
irtii interest in the Wisconsin circuit and
nagement of the Milwaukee theaters of the
'npany. What happened to the actual con-
pmation of that deal is still shrouded in
sp mystery. Neither firm cares to discuss
: details.
"The present status of both the Milwaukee
! Minneapolis firms is that each is sitting
;ttier todav than they have for some time,
inks to the Federal Trade Commission
ling against Paramount."
dene Costello in "In Old Kentucky"
Culver City — Helene Costello has
~ Sta given a role in M-G-M's "In
• Id Kentucky." She will play op-
>she James Murray in this story,
iggested by the melodrama by
', ^k Dazey.
Lloyd Unit Coming East
Los Angeles — Harold Lloyd and
s company leave Sunday for New
Ijj ^ork to film scenes of his next pic-
': are. A title for the production is
injf sought.
Curwood 111
uOwosso, Mich. — James Oliver Cur-
rt '"^od, novelist who has contributed
umber of stories to the screen, is
■cally ill here of infection caused
:in insect bite.
Theater for 14th St.
\ theater is to be included in the
-00.000 project announced for 21
^t 14th St.
Mediocrity-Disclaimed
by Coast Producers
{Continued jrom Paije 1)
buttal to the Wilson arraignment
stating he takes "emphatic excep-
tion" to the allegations of mediocrity
and refusal of Hollywood to accept
new ideas.
"It is easy enough for those not
engaged in actual picture making to
make positive statements, such as
Mr. Wilson," declared Schenck.
"They see pictures subjectively as
those who would view a bail game
from the sidelines.
"Mr. Wilson is not feall.\- a pro-
ducer, but a professional monev len-
der, and therefore he is hardly in a
position to make these statements
and is unable to offer any construc-
tive suggestions for improving the
industry.
"I lielicve quite emphatically tliat
pictures are at the peak of their ;ir
tistic worth," he concluded.
Paramount has pledged itself to
throttle mediocrity and be satisfied
with nothing less than distincti<Mi.
according to B. P. Schulbcrg, asso-
ciate producer who insists that "Wil-
son is wrong".
"There never has been so little
mediocrity as at present in the en-
tire industry, or so little tolerance
shown by executives for mediocritv
or the conditions which bring it
about," he declared.
Universal, an official stated, "em-
phatically is in the market for new
ideas regardless of their source." ad-
ding that "all ideas to better produc-
tion will be considered."
FBO is striving for new ideas
and always will welcome them." E.
C. King declared, emphatically stat-
ing that pictures are advancing. As
an example, he. cited the .\cademy
of ^^. P. Arts and Sciences and the
research laboratory for the entire in-
dustry just formed to develop and
promote new ideas.
"Pictures arc improvinu in qua!
ity every day," declared Jack War-
ner, pointing out that his compan\-
"believing in new ideas, has elevated
from the ranks of its organization 20
directors and ten writers and always
is on the outlook for new faces."
Other production executives de-
clined to be quoted.
Red Seal Handling Owm Product
Milwaukee — Red Seal is distribut-
ing its product through its own ex-
change in this territory, rather tliaii
through Mid West as previotisly an-
nounced.
Third Ave. House Planned
A. 2,SO0-seat theater is included in
olans for improvetnent of the block
front on the west side of 3rd Ave..
between 71st and 72nd Sts.
Lipton to Direct "Baby Mine"
M-G-M will produce "Baby Mine"
with Karl Dane and George K. Ar-
thur co-featured. Lew Lipton, erst-
while comedy instructor, will direct
as his first directorial efifnrt.
PHIL
DALY
SEZ/
"The Princess,
Toledo, has a great
stunt. Every time
a month passes
without a single
child fatality from
auto mishaps, 850
children from city
playgrounds are
guests of the house.
Cups are awarded
to playgrounds for
the best safety rec-
ords "
Vocafilm Officials Resign;
Speculation on Opening
{Continued from I'agc 1)
Lease of Vocafilm on the house ex-
pires Labor Da\-.
Difficulties attending the premiere
of Vocafilm. which developed into a
fiasco, were due, it is said, to the
amplification er|uipment employed. .\
last-minute change of equipment, it
is said, found the device presented
without preparation or experiments
which might have warded off the
unfortunate results at the preiniere.
Films Teaching Tolerance
to World, Says Milliken
{ContiiiiieJ from Pane 1)
in this fact, he said, lies a great hope
for the eventual outlawing of war.
Acquisition of this knowledge of world af-
fairs and of current history is salutary and
wholesome in bringing to the people nf all
nations, especially to the children who are
the raw material upon which builders of
world peace must operate, increased under-
standing and friendship for all other na-
tions," he declared.
"Motion picture lenses today are focuse 1
on every important happening in every land.
They witness the pageantries and tragedies
of nations. They hold up a mirror, as it
were, to every phase of human activity with
accuracy and vivid realism, and they help \is
form clearer judgments of the ceaseless work
of nations. No longer is it true that half
of the world ignores what the other half is
doing."
Milliken voiced the hope that the feilera-
tion itself some day would sponsor produc-
tion of pictures revealing the significant char-
acteristics of all nations. Such pictures, in-
terch:inge*i Iietween the nations, would do
much, he <ieclared to remove the intolerance
that ignorance of each other's aims and pur-
poses engenders.
In Stating that there are now 51,056
picture theaters listed in the world he
said thev are divided as follows: 20,-
500 in the United States: 19.77.'? in
Europe; 2,000 in Canada; 3,692 in the
Far Fast; 1,932 in Latin- America;
490 in .\frica; and 69 in the Near
East.
Sunday Shows Get Month Trial
Higginsville, Mo. — The council has
repealed an ordinance prohibiting
Sunday shows.' A month's trial of
Sunday shows will be given. The
picture houses will be permitted to
hold a matinee and also a show after
church in the evening.
U
WoodhuU in Accord
on Wilson Views
{Cuntinutd from Paye \)
till \- will find themselves vicing with
each other for more pretentious pro-
grams."
Developing his argument that the
plea of guilty must be made to the
serious charges advanced by Wilson,
WoodliuU declared: '
"This is further evidenced by the
fact that the real big pictures exem-
plifying proper selection, capable di-
rection and discrimination in casting
were liberally patronized at advanced
office prices.
"From observations at Hollywood
and contact with men intelligent iii
filmcraft, it is my humble thought
tliat perhaps much extravagance and
waste has come about upon the pro-
duction lot through the same 'effici-
ency epidemics and system sc'ourges'
that are costing the theaters so much
today. Managers of theaters should
be free to spend more time upon the
promotion and conduct of their per-
formances next week and less time
in filling out forms and a dozen car-
bon copies for the purchase of a fifty
cent mop.
"In other words, the time has come
for a check-up of efficiency extra-
vagance and the engaging of solid
men with showmanship instincts that
jtist naturally knew from the time
the) were boys that the shortest
distance between two points is not
only the quickest but the cheapest
and most sensible solution to any
problem.
"If this over-worked efficiency is
on the lot in Hollywood, as I know
it exists in chain theaters, this might
possibly be soinething worth looking
up.
"I surely agree with Mr. Wilson
in his observations about elaborate
presentations and the sooner we get
back to the 'picture business' the
sooner will the stabilization of our
great industry be a matter of fact.
For six years I solemnly warned ex-
hibitors against double features and
expensive added attractions because it
is a known fact that after a manager
has presented what he knows to be
an expensive entertainment program
his reward will he from a grateful
public not 'thanks' but 'what's ilextr'
"I now feel that it is my duty to
warn theater-owners in neighbor-
hood suburban and smaller cities and
towns not to be tempted into the
presentation field, because it has no
limit in added expenses and they will
find themselves vicing with each
other for more pretentious programs.
I firmly believe that all this is good
healthy discussion and, as all prob-
lems of the past, will be met in a
)usiness-like style and solved in a
manner that will be of service to
individual theater owners, producers
and distributors and the industry as
a whole."
Mannon Services Tomorrow
Funeral services for Hainilton
Mannon will be held tomorrow eve-
ning at the Bunnell Undertaking
Parlors, 17Sth St. and St. Nicholas
Ave. Burial at the Woodlawn cem-
etery Friday. The body was brought
from the Coast by Alfred T. Mannon.
The Industry damors for them « «
But only FIRST NATIONAL
them! RESULTS S-EYIDl
PROOF Z ThaFs why the Na
Ninds of tlie Industry have sto»
ped wondering and BOUGHT—
•FIA/T HATI
/HOWMAN/ GROUP
^e NEWSPAPER
^yFILMDOM
ALL THE NEWS
ALL THE TIM£
VOL. XLI No. 35
Thursday, August 11, 1927
Price 5 Cents.
Double Vp
V a popular ballot were taken.
we venture to predict that
the theater-si^oing public
^vould vote for an elaborated
lewsreel with a loud affirmative.
^e wonder how long it will be
lefore the exhibitor can be per-
ided to .step out of the sinj=:le
i\ class and try a two-reeler
.1 his audiences.
There is a theater on the l)ou-
i-vards of Paris which shows
mthing but newsreels. It's a
Miccess. Snappy shows, each
d)OUt forty-five minutes in
cngth, are the policy. A nom-
nal price and plenty of business
lave resulted.
Atiy Pioneer jif
There you liavc one practical in-
<tance of the popularity of the news-
"eel. The prestige enjoyed by this
ill-iniportant type of subject in
American theaters should open the
.vay to innovations. Perhaps two
;"eels would prove too much. Cer-
|:ainly 1,500 feet would not.
'• Last year, one organization shot
1,076,722 feet of news film at a cost
A $1,618,719 and only used 78.000
•'eet. Not that additional thousands
')f feet were unsuited. That wasn't
he case at all. Each newsrccl issue
lad to be confined to 900 feet
hrough custom, habit, lack of de-
nand or because nobody ever thought
)f experimenting with a longer sub-
ect. The venture is worth trying.
Alio will be the first ?
Novelties
Talks with first-run operators
)ruig to the light a demand for one
jcel novelties. There is tendency to
|is€ the unusual in big theaters in or-
[ler to pepper the program with a
ash of something different. An
ea for a wide-awake producer.
The War Turns Sane
I "Barbed Wire", current at the
Paramount, has a lot of merit. It is
,he first sane story of the Creat War.
^ts sanity makes it different. Tliereby
me appeal to the public is enhanced.
] Less false hysteria and more calm
eason than has yet appeared in war
•arns make "Barbed Wire" a dis-
'iiguished production and an excel-
nt box-office attraction.
K ANN
DISTRIBUTORS REJECT
CLEVELAND RE-ZONING
Present System Declared
Forced by Exhibitor
Buying Strike
Division of opinion among dis-
tributors has caused the rejection of
the new zoing i)lan for the C ity of
Cleveland, adopted by a committee
representing the Cleveland exhibitor
unit and the l*"ilni Hoard. M-d-M,
Paramount and I-"irst National are
declared to have led the opjiosition.
The distributors, it is said, main-
tain the zoning plan in force last
year, which was similar in substance
to tliat drafted for next season, was
(Continued ok Page 2)
ORDINANCE SPONSORED
BY K. C. OPERATORS
Kansas City — Exhibitors iiere see
in the recent ordinance passed by the
council an effort to force employ-
ment on union operators only at lo-
cal theaters, and are circulating
petitions against the new law.
The ordinance retiuires examina-
tion for and licensing of operators
and ])rfscril)es a niaxinuim speed of
(Contimied on Page 2)
Commission Nears End
of Australian Probe
S>(iney — The Royal Commission
investigating film activities in Aus-
tralia suddenly ended its sessions in
Sydney to visit remote sections in
Queensland for the purpose of se-
cretly gathering data from small ex-
hii)it(jrs.
The Commission will reconvene in
(Continued on Page 2)
F B O Buys Ten for 1928-29
Hollywood — Ten stories for the
1928-29 season have been purchased
by F B O, William Le Baron, vice
president in charge of production
stated on his return from New York-
He predicts that next year will wit-
ness a "distinct change" in the type
of pictures produced.
A. M. P. A. Program Set
Dr. Hugo Risenfeld. Billie Dove,
.W Rockett, Earl Rossman and Nellie
Revell will be guests at today's A.
M. P. A. meeting.
Fox in Ohio
Cleveland — William Fox is
carefully scrutiruzing this terri-
tory in the theater expansion
program on which he now is
engaged. With houses planned
at Dayton and Columbus, Fox
is declared to be considering
invasion of other towns in this
territory.
ONE AWEEK'U' OPENING
PLAN EXPAjeiN CLIMAX
Houses Costing $3,950,000
to be Opened During 6
Month Period
()ne-a-week program for Universal
(. haiii Theaters is in the offing. This
climaxes Universal's expansion pro-
gram embarked upon last spring
when Dan Michalove. took over the
reins as general manager. Theaters
to be opened in the six weeks' per-
iod starting Aug. 26 cost an approxi-
mate $3,950,000, the company states,
and are located at Kenosha, Wis.,
Indianapolis, Revere, Mass., Cleve-
land. New York City and Brooklyn.
Kir-i is the new Revere, at Revere, Mass.
(Contiiiued on Page 5)
N.W. AROUND CORNER
IN EINANCIAL STRIDE
St. Paul Minn. — Financial better-
ment of this territory is in the off-
ing The section, which depends
chiefly upon agriculture for its pros-
perity, has definitely turned the cor-
ner in its business stride.
The entire section is optimistic
mafk so by the re()(iris of boom
(Continued on Page 2)
Al Suchman Heads Buying
for Consolidated Chain
Al Suchman lia> disposed of his
holdings in the Suchman-Joelsc)n
holdings to his brothers. Henry. Sam
and flarry. and has joined Consoli-
dated Amusement Corp.. as film
buyer and booker. The Consolidated
firm has 20 New York theaters.
.Suchman has been identified with the
industry in various capacities for the
last IS voars
TEN CENTS A SEAT TO BE
DEMANDED AS MUSICTAX
Agreement at Lower Fig-
ure Not to be Renewed
for Next Season
Insistence upon the license fee of
ten cents per seat, except in instances
where exhibitors prove their inability
to pay this amount is planned by
the American Scjciety of Composers,
Authors and Publishers. Silvio Hein,
of the .Society's .Administrative com-
mittee, states.
The society now is notifying ex-
hibitors thrcjughout the nation that
present agreements below the ten
cent scale will not be renewed, and
that new applications must be filed
to use copyright music during the
new year, which in mo'^t cases starts
Sept. 1.
Heretofore, it has been the general
practice to extend the contracts from
year to year, but the society is end-
ing this arrangement in order to en-
force the ten cent license fee. save
(Continued on Page 2)
TEXASORGANISTWORKS
ON "PIPELESS ORGAN"
.\nstin, Tex. — R. K. Daniel, organ-
ist, is working on a model of a "pipe-
Icss organ." principle of which he is
declared to have perfected. Tlie in-
strument, it is claimed, is capable of
producing all the refjuired tones with-
out the present range of 66 pipes to
each stop.
One magnifier, is constructed ot
delicate wood, is placed "for the con-
ve.\ance of tones from each of the
(Continued on Page 2)
To Film "Paradise Lost"
Eos .Angele.s — Henry Otto is to
make a film version of Milton's
"P'aradise Lost."
Films at Mayfair
Pictures are to be introduced under
a "Little Film Theater" policy at
the Mayfair. 44th St. house, hereto-
fore devoted to legitimate.
May Hold Up Film
Los Angeles — Lupc Velez, leading
woman for Douglas Fairbanks, is ill
with peritonitis. Two more scenes
calling for her appearance have to be
shot.
■■e
THE
DAILY
Thursday, August 11, 1927
Vol. XLINo. 35 Thursday, August 11, 1927 Price 5 Ceats
JOHN W. ALICOAIE
Publisher
Published daily except Saturday and holiday?
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York, N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday.
New York. Hollywood, California — Harvey
E. Gausnian, Ambassador Hotel: 'Phone.
Drexel 7000 and Washington 9794. London —
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London, W. L Paris
— La Cinematographie Francaise, 5, Rue
Saulnier.
Texas Organist Works
on "Pipeless Organ"
(Continued from Page 1)
()6 pipes to each stop, eliminating ex-
pensive pipes." The air from the
"chest" producing the tones will he
in constant play through the pipes
at the same time. Touch on a speci-
fic key releases the air in the stop,
which air passes through the mag-
nifier and produces the full tone.
Tiie "tone box", is niadi- of a triple
thickness of white pine wood. Each
stop requires a separate wood
capable of producing the enlarged
one in its exact dimensions and qual-
ity, and this, at present, is the_ main
stumbling block in the new inven-
tion.
If the experiment prmt's success-
ful the new "tone box" will replace,
for instance, the six ranks of 66 pipes
each and allow room for the in-
stallation of 50 ranks within the box.
First experiments on the "trum-
pet stop," probably the loudest on
the organ, proved the tone could not
be heard within three feet of the in-
strument while repressed in the tone
box, and that the magnifier brought
out all the desired qualities.
Hyannis Houses Merge
Hyannis, Mass. — Consolidation has
been effected between the Idle Hour
and Hyannis by William Fitzgerald
and E. Moore, the owners of the two
houses. Joint operation will result.
AMALGAMATED
VAUDEVILLE AGENCY
Attractions for
Picture Theatres
Standard Vaudeville Acts
1600 Broadway, New York City
Phone Penn. 3580
Ten Gents a Seat to be
Demanded as Tax
(.Continued from Page I )
ill rare instances where conditions
warrant a concession.
The arbitrary charge of ten cents
has not been insisted upon, with the
society in the past accepting settle-
ments as low as three or four cents
a seat to avoid litigation.
Northwest Seeks New Deal
Minneapolis — W. A. Steffes, head
of the Northwest exhibitor unit, is
to meet with representatives of the
American Society of Authors, Com-
posers and Publishers, on proposed
extension of the contract on music
licenses for members of his organ-
ization. Two years ago, Steffes se-
cured special concessions for his
membership based on number of
shows weekly and ability to pay.
Theodore L. Hays, contract man of
the F. & R. circuit is dickering with
the society for a new contract for the
chain.
Commission Nears End
of Australian Probe
(Continued from Page 1)
Melbourne and wind-up hearings at
that point. Tt is understood find-
ings will be placed before the Parlia-
ment sometime in October. The at-
titude of commission members to-
wards the industry has not l)een
revealed.
Dwight Leeper Back
Dwight C. Leeper, vice president
of Rayart has returned from a trip
to the Coast where he spent several
weeks with Rayart producers.
Loew's Brooklyn Moves
Loew's has taken over the Manor,
Cone}' Island Ave. house, and the
theater under construction at King's
Highway from the Fleischmann Con-
struction Co. The Loew chain also
has taken control of the Corona. This
action, it is said, followed booking of
Pantages vaudeville into the house.
Loew and A. H. Schwartz both own
an interest in the house, but it was
understood the Schwartz chain was
to operate the theater.
Dolores Del Rio on Vacation
Hollywood — Dolores Del Rio and
husband sail Saturday for Honolulu
on a vacation trip.
Another for Kenosha
Kenosha, Wis. — Theater building
activity, started here when Universal
decided to invade this Saxe strong-
hold, gained further impetus by de-
cision of the North Shore Develop-
ment Co., to build a $400,000 house
Statement of Approval Withdrawn
Statement that the Hays office has
approved "Is Your Daughter Safe."
sex exposure film, has been discon-
tinued following action of the Nation-
al Better Business Bureau in expos-
ing inaccuracy of the statement.
Pollok Returns from Europe
Toe Pollok. president of National
Screen Service, has returned from
T'"nro|)r.
Distributors Reject
Cleveland Re-zoning
(Continued from Page 1)
adopted under duress. Exhibitors in-
sisted that the proposal Ijc agreed
to last year, holding otT on their
i)uying to force acceptance. When
the season extended to October with
sales at a standstill, the system was
agreed to.
Individual Action Seen
on Cleveland Zone Plan
Cleveland — • Local exchanges are
expected to be governed by their
respective home offices in disposi-
tion they make of the proposed new
rezoning plan. While the plan is de-
clared to have been rejected in New
York, exchanges are favorable to the
proposed system adopted by their
committee and exhibitors after three
months of deliberations.
The plan now in force gives 42
days' protection to first and second
runs of Loew's Ohio Theaters, ex-
cept the Stillman, which enjoys 57
days' clearance because it usually
plays pictures two weeks. The other
first runs, Keith's Palace, Keith's
105th St. and Reade's Hippodrome,
which do not contract for second
runs, get 28 days.
This plan practically is the same
as that included in the new zoning
plan, continuation of which, accord-
ing to J. J. Harwood, head of the
local exhibitor association, was agree-
able to Loew's Ohio Theaters.
Mulhall Gets Lead
I. OS Angeles — Jack Mulhall wil!
play the lead in "The Butter and Egg
Man" for First National.
Robertson to Direct Chaney
Los Angeles — M-G-M has assigned
John S. Robertson to direct Lon
Chaney in "The Ordeal." Hunt
Stromberg will supervise.
Des Moines and Omaha Tourneys
Omaha — Aug. 22 and 23 have been
set as dates for the Des Moines film
golf tournament while the Omaha
tourney will be held Sept. 12 and l,v
Grant Gets Racine Post
Racine, Wis. — I. H. Grant former-
ly with Finkelstein & Ruben has beer
named manager of Saxe's State, to
succeed J. W. Houck who is to man-
age Universal's new Kenosha house
which opens Sept. 1.
^5^" If You Are in the'
Market for Any Kind of
MOTION PICTURE
APPARATUS
CONSULT US AND SAVE
MONEY
SEND FOR OUR PRICE LIST
iiiiuoacHBys
▼▼no U><'st 37'»'5t..N'""york.N.y.*^
r Phone Penna. 0330
I Motion Pictiu-e Department
I U. S. and Canada Agents for Debrie
N. W. Around Corner
in Financial Stride
(Continued from Page 1)
crops, which, coupled with a short-
age reported elsewhere has an es-
timated value of $150,000,000 to $250,-
000,000 above normal. Much of the
crop this year, as well as other
freight shipped by this section will
utilize the new barge lines in opera-
tion on the Mississippi from St.
Paul to the Gulf. This will reduce
freight rates measurably to the great
benefit of growers of the territory.
Bank debits reported by the Fed-
eral Reserve Bank show gains total-
ing several millions of dollars over
corresponding weeks in 1926.
Ordinance Sponsored
by K. C. Operators
(Continued from Page i)
95 revolutions of the crank shaft
or 95 feet of film per minute.
This clause, the exhibitors claim,
slows up the running time, thus nec-
essitating more overtime work for
operators. A number of non-union
operators have been rejected by the
examining board, thus supporting
contention that the ordinance was
sponsored by the union. It also is
claimed that the ordinance eventual-
ly will re'iuire hiring of two instead
of one operator in smaller theaters.
Manager Wanted
for high class Motion Picture Theater.
Must have personality and be a live
wire.
Box M-359 c/o Film Daily
16.50 Broadway New York City
The PEP of the PROGRAM
PROOUCING - msTiunuTWc,
Novelty Short Subjects
To EXCHANGES and THEATRES
•\* 12<) S(:VLNTH AVI... NIAV YORK *■#
VitK
PAULINE GARON
GARDNEFC JAMBS
BETTY BLYTHP:
i
')')
*
WILLIAM FOX
PRESENTS
JANET GAYNORin
GIRLS WANTED
from the play by Gladys Unger
ITH the first projection of this picture in the first the-
atre to play it — a new star will have come to the screen.
Janet Gaynor has been made a star, not as a commercial ex-
pedient— a name on which to hang an exploitation campaign
— but because the superb quality of her acting so dominates
any picture in which she appears that she becomes the stellar
attraction — all else is subordinate. "7th Heaven" has estab-
lished this conclusively. Janet Gaynor as Diane — what a
paeon of praise has rung through the columns of the press,
has sounded from the lips of her audiences! And now we
have Janet Gaynor as a star — presented first in the screen
version of this spirited comedy-drama which has so proven
itself in a year of solid success in New York.
A John Golden stage hit
ALFRED E. GREEN Production
In the ibeptember l^ist of JH ox JTrojit Jrictures
JANET GAYNOR in "2 GIRLS WANTED"
A YOUNG GIRL— fighting under great handi-
cap for the man she loves — gives battle to a
domineering giant of finance in this picture made
from an outstanding comedy hit of the New York
stage. Drama stalks through the laugh-laden
scenes. It is an ** audience picture" — an ideal
attraction for theatres of the best class
such as the **Roxy", where it will
show first-run in New York.
Janet Gaynor's true genius is
again strikingly displayed in an
emotional gamut that plumbs the
depths of poignant drama and light-
ly strikes its merriest notes. Behind
her. Director Alfred Green has
gathered a cast of excellence— Glenn
Tryon, Alyce Mills, Ben Bard,
Joseph Cawthorne, Doris Lloyd,
Marie Mosquinij'WiUiamTooker.
Gladys linger wrote the play
and Seton I. Miller adapt-
ed it for the screen.
4 SMALL MATTER OF
GREAT IMPORTANCE
Referring of course to any one of
the Fox Shorts — whether it be
one of the 104 issues of Fox News;
one of the 10 Imperial Comedies,
an Animal Comedy or a Van
Bibber Comedy — of which there
are 8 each; or one of those little
bits of screen witchery. Fox Va-
BIETIES (you get 26 of these) — if
it is a Fox Short it is important
to you and to your audience, and
it is class clear through !
THE
rimrsday, August 11, 1927
■^tl
DAILV
LAST MINUTE DEVELOPMENTS IN
THE INVESTMENT FIELD AND THE
DAY'S QUOTATIONS ON FILM ISSUES
Financial
HOW BANKERS VIEW MOTION PIC-
TURES—WEEKLY RESUME OF IN-
DUSTRY'S FINANCIAL STRUCTURE
PIIM ISSUES H[LD CHEAP
AT PRESENT LISTINGS
C. C. Carticright, Shields & Co., Inc.
\fter several days of uncertainty
I weakness, during which selling
' uvities predominated, the market
losed last night showing consider-
i)le strength, the result largely of
liort covering and easing of money
:iios. Stocks of several of the lead-
itr picture companies showed a sub-
!!tial gain.
I 'aramount common closed at
7\^, up 4y» for the week and the
'hest point in some time. Loew's
ing at 54 Ji, was up 2J^, and Fox
at 61^ was up 3^. Other
oks were up fractionally, with ex-
I'tion of Pathe "A" which was off
>;. Stanley off 1^^ and Orpheum
hich declined M.
Reports for the first half of the
cnr, which so far have been made
ublic, indicate that reports of severe
."impetition and smaller profits dur-
ig 1927 have been greatly exagger-
A(i. Statement of Paramount for
I six months showed substantially
rger profits than during the same
riod of 1926, while income of
w's was practically the same as
>i year. Based on last year's earn-
iK-i and future prospects, many of
le best picture stocks seem to be
■cidedly underpriced in the present
arket.
EDWARD B.SMITH
&C0.
Members New York, Philadelphia
and Boston Stock Exchanges
Corporate
Financing
i
Philadelphia
1 New York Boston
•
f
Skeptical on Financing
Bankers are scrutinizing with intense care requests of inde-
pendent producers for financing. Where, heretofore, money has
been comparatively loose, recent developments toward centraliza-
tion, in the exhibition field have changed the situation.
Releasing arrangements are a dominant issue in any request for
financing of pictures. Even in instances where producers have an
idea potentially of great box office value and an economically-sound
production budget, bankers fail to wax enthusiastic or even sym-
pathetic unless it can be definitely shown that the producer has an
"out" on exhibition.
This situation is due to the interlocking of circuits, with conse-
quent trading of playing time, coupled with the number of pictures
now on the market. *
One-a-Week "U"
Opening Expansion
{Continued from Page 1)
This is 3. 1.900 seat house which cost $350.-
000. Montague Salmon, formerly with
Publix in Macon, has been appointed manag-
ing director.
Sept. 1 is the date set for the opening
of the Kenosha, at Kenosha Wis., which will
operate on a combination pictures ani vaude-
ville policy. This house seats 2.250 and
costs approximately $550,000.
Opening of the Rivoli, Tenth and Dear-
born Sts.. Indianapolis, is scheduled Sept. 7.
The house is the fir,st of proposed chain in
this territory. It will scat 1.500 and cost
approximately $300,000. W. W. Grist, Jr..
formerly manager of the Broadway-Strand,
Detroit, will manage.
Next on the list is the $1,000,000 Park
Plaza at Trcmont and University Aves., New
York City. This house will have a capacity
of 2.500. It was designed by Eugene De
Rosa.
"U" 's star house, the Universal, New
Utrecht Ave. and 46th St., Brooklyn, N.
Y.. will open about Sept. 25. This is a
$1,500,000 theater designed by John Eberson
It will be the first atmospheric type house in
the metropolis. It is of Venetian design.
On Oct. 1, the Moreland, will be opened
at Cleveland. ■ This is a neighborhood house
on Buckeye Road. It will seat 1,500 and
costs approximately $250,000.
Roach Studios Declare
Two Dividends on Coast
Culver City, Cal.— A regular quar-
terly dividend of two per cent and an
extra participating dividend of one-
half to one per cent payable Sept. 1,
has been declared on the preferred
of the Hal Roach Studios, Inc.
Earnings show the three months
ended July 2, 1927. to have been one
of the most profitable periods in the
studio's history. Net earnings ap-
plicable to preferred dividends after
all prior charges, including taxes,
amounted to $49,491.86. which is at
the annual rate of over three times
preferred dividend requirements.
Current assets show a ratio to
current liabilities of over sixteen to
one. while net assets applicable to
each share of $25 preferred are in ex-
cess of $63.50.
M-G-M Dividend Declared
M-G-M directors yesterday declar-
ed the regular quartelv dividend of
l->4 per cent on the preferred, pay-
able Sept. 15.
Quotations
*tAm. Seat. Vtc.
•tAra. Seat. Pfd..
•Balaban & Katz. .
•Bal. & K.atz Vtc.
Eastman Kodak . .
•tl'ilm Inspection .
•First Nafl. Pfd..
Fox Film "A". . .
tFox Theaters "A"
'Intern'l Project. .
Loew"s, Inc
tt Loew's, 6s 41ww.
ttLoew's6s41 x-war.
M-G-M Pfd
M. P. Cap. Corp. . .
'Pathe Exchange .
tl'athe Exch. "A
tt Pathe Exch. "s3
Paramount F-P . . .
'Paramount Pfd. .
ttPara.Bway.5 J4s51
**Roxy "A"
**Roxy Units . . .
**Roxy Common . .
Skouras Bros.
Stan. Co. of Am..
tTrans-Lux Screen.
Univ. Pictures . . .
•Univ. Pict. Pfd..
tWarner Bros. . . .
Warner Bros. "A".
High Low Close .Sale
47
48
60
73!4
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"ii
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10054
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257/8
1,000
100
1,300
2,500
•Last Prices Quoted *'Bid and Asked (Over
the Counter)
tCurb Market ttBond Market
NOTE: Balaban & Katz is listed on the
Chicago Board; Skouras on the St. Louis
Stock Exchange and Stanley in Philadelphia.
Chamberlain Pays Dividend
Shamokin. Pa. — The fifty-fourth di-
vidend of the Chamberlain Amuse-
ment Co. has been paid to stockhold-
ers. Since formation of the com-
pany fourteen years ago, it has paid
quarterly dividends.
WE FINANCE
Production
Theatre Building
Equipment Accounts
or any other activity in
the Motion [Picture Business
Motion Picture Capital Corp.
Capital anil snrplus over 82,B0O,000
FRANK R. WILSON, Pres.
5 1 E. 42nd St. New York City
Netv Theaters
Peoria. 111. — Stock is to be sold for erec-
lion of a "union man's and wnrkingman's
tbcater" on the South Side. A site i« under
(•(insideration .
Providence. K. I. — Permit has been issued
ior the $1,250,000 Loew house to be built
on WeyboB?et St. The house will seat 3,000.
('. W. and G. L. Rapp of Chicago are archi-
tects.
Dayton. (). — Work is progressing on the
."saleni al the intersection of Salem and
Grand. Wells and Keister will operate the
house.
Franklin, I'a. — Difficulties in obtaining the
pite sought have delayed construction of a
theater here, although an option has been
exercised which asurcs completion of the
project, although on a much smaller scale
than first anticipated.
For Theatre
fMortgages and
Insurance
HAROLD
J.
COHEN
201 W,
49th ST,
N. Y. C.
EDWARD
G.
JOSEPH
CIRCLE
0206
9964
Theatre Brokers
WE
Buy — Sell — Lease
Promote —Finance
Motion Picture Theatre Anywhere
SoSf erman Bros., Inc.
1560 B'way New York Qty
Phone Bryani 3607-8-9
WILLIAM E. LAUER & CO.
Member.? N. Y. Stock Exchange
1560 BROADWAY, N. Y. C.
W. AUERBACH, Manaser
Tel. Bryant 1780
Qive Up Orders Accepted
MAIN OFFICE
50 BROADWAY, N.Y. C.
Tel. Hanover 3350
RA|Y
m THE w6At/
In these hectic times — with rumors —
and mergers — and investigations — and
wild promises — play like a wise baby —
sit back — light up a smoke— buy FIRST
NATIONAL— then play golf —sleep late—
eat plenty— you'll never have another worry
about your bank balance — for man alive
HOW CAN THEY EVEN TOUCH
ttot tried andte/ted-name4ano[ ICpown
P lfl/1 HAVQNAVf
Member ^ Motion Picture ProcKicers t^M Dl»trlbutor« of AmerICA Ine-^WUI H.Haxt /Wfan<
^€> NEWSPAPER
^yFILMDOM
ULTHE NEWS
ALL THE TIME
OL. XLI No. 36
Friday, August 12, 1927
Price S Cents
Surprise
" TXI.ESS tlic confabs go
j very much amiss, the liead-
lines in the next few days
ill make a few jaws sag with
itonishment. Out of the clear
ill come inklings — and maybe
inouncement of an affiliation
interests that few anticipate.
An exhibition amalgamation
I sizeable proportions is hov-
ing near. Perhaps more than
at. It is not impossible that
eduction and distribution will
Cb thrown in just to make and
.jve the deal a one hundred per
«'nt rating. No. It's not the
lerger you think it is.
4 In all of the inside stuff that
w l:nneates this industry, little or
liXt to it has been said about
lis move. To many it will
ime as a delicious and delect-
Jile surprise. Two corporations,
<ch doing a gross business that
Itals a shocking number of mil-
I'ns, are to make their enter-
lise one — perhaps. If it hap-
ins, the overworked game of
irrowing the business down to
iivtT and, some say, better com-
fnies will get another whirl.
"Adam and Evil"
\ great array of nonsen.se packed
iio a nifty comedy. How the dear
a public laughed at the Capitol
■ ere "Adam and Evil" is rounding
its week. Lew Cody in pretty
nch the best work he has, ever
die. Twin brothers, mistaken
ntities, clever titles all mixed to-
-; her produce the guffaws. A win-
n from M-G-M.
"Smile, Brother. Smile"
Vhich is exactly what tiic picture
Wl cause exhibitors to do. One of
±, new First Nationals. The Mul-
ul-Mackaill team does another nice
:tn in this story of a traveling
ic;smen. The laughs come along
vhout interruption. No fancy busi-
us here, but a straight comedy built
dig sure lines. A monev picture.
KANN
I
M.P.T.O.PLANSTOfORM
[XPLOITAIJON DIVISION
Aim is to "Make Picture
the Thing" in Nation's
Theaters
To '"make the picture tlie tiling."
and serve as a practical aid to ex-
hibitors ill bettering grosses, an ex-
ploitation departiiiciit is to be formed
by the M.P.T.O.A., that organization
announced in a statement yesterday.
In carrying out its primary pur-
pose, the department will seek to
have the picture given first place
'and if possible avoid all artificial
stimulations like presentations, spe-
cial concerts or musical acts."
"This is not due to any aversion
to these side entertainment elements,
<the statement says, "but the danger
(.Continued un I'aiic li)
Pictures Predominate
Under Policy for Colony
"Clean, wholcsoine, diver>it'ie(l pm-
graiiis" presented in a manner which
will assure proper importance to tlie
feature picture is the policy to be
a(l<>))ted l)y the Colony when he as-
sumes management for Universal
Sept. 6, Hugo Riesenfeld stated at
yesterday's A. M. P. A. meeting.
Stressing the change which has
taken place in de luxe picture house
LMitortainment since he resigned from
{Continued on Page 3)
Weeks Joins Christies;
Continues with Paramount
(ieorge Weeks lias been appointed
general I'.astern representatives for
the Christies who are now releasing
short subjects through Paramount.
For some time, the Christie organ-
ization maintained its own office in
New ^'(lrk. This has now been
(Continued on Page 3)
Mysterious $400,000 Fire
Razes State, Sacramento
Sacramento, Cal. — Fire officials to-
day are investigating the cause of the
mysterious fire which destroyed the
State, 1,600-seat house, operated by
West Coast, causing damage esti-
mated at ?400,000. Residents nearby
declare the flames were preceded by
(Continued on Paqc .'>
Censor Bill Introduced
Bellinghani, Wash.— The W. C. T.
U. has introduced its censorship bill
before the city council, which has
referred the bill to committee.
Rumblings of Row with Labor
Heard Throughout Nation
Cutting Westerns
Paramount is cutting down
the number of westerns origin-
ally slated for the 1927-28 sea-
son, but is not abandoning pic-
tures of this type as stated in a
report from the Coast. The or-
iginal nimiber planned was 14
and this will be reduced, al-
though the definite number is
not yet determined.
EXHIBITORS HELD CAUSE
OE "MEDIOCRE EILMS"
In placing the blame for produc-
tion mediocrity in charges made by
Frank R. Wilson, the guilt might
well be shifted from producer to ex-
hibitor, asserts Joe Brandt, president
of Columbia. He concedes the fact
that much of the fault for inferior
production can be placed squarely on
the shoulders of the producer, but
carries it further by stating that ex-
(Continued on Page 6)
Jannings to Make Four
a Year Under Contract
Hollywood — Hmil Jannings has
signed a new long-term Paramount
contract calling for four pictures a
vear.
Distribution Rights Row
to Be Settled in Court
Louisville — Controversy between
Rig I-'eature Rights Corp. and Lil)-
erty-.Spccialty F i 1 m Distributing
Corp. over distribution of a series of
Ken Maynard pictures in Tennessee
is on the way to the courts.
The series in question is that start-
ing with "$50,000 Reward." Big
(Continued on Page 3)
"Glory" at Pop Prices at Roxy
"What Price Glory" goes into the
Ro\>- Aug. 13 for its first engage-
ment at "pop" prices.
"Wings" Opens Tonight
"Wings", new Paramount special,
has its premiere at the Criterion to-
night.
Exhibitors Declare They
Can't Meet Demands
for Increases
Rumblings of impending differ-
ences between theater owners and or-
ganized labor continue to be heard
throughout the nation. With the
zero hour of Aug, 31, approaching,
when many contracts notably with
musicians, expire, the variance of
opinion caused by demands for wage
increases or other concessions, lead
to apprehensions that there may be
walkouts.
In but one instance, the Twin Cit-
ies, are the unions on the defensive,
for there theaters, smarting under the
slump caused by poor conditions, are
demanding reduced wages. The
i\orthwest exhibitor unit is confer-
ring with operators, musicians and
stagehands, seeking to induce the
(Continued on Page 3)
SEATTLE UNIONS INSIST
ON GENERAL INCREASE
Seattle — Exhibitors here face an-
other fight unless demands made by
musicians, stage hands and operators
unions are met by Sept. 1, at which
time the present agreement expires.
Demands are for wage increases all
along the line and for retention of
the present existing minimum labor
rule, where the number of employees
is determined by seating capacity.
CAPITAL EXHIBITORS
TO REfUSE INCREASE
Washington — Theater owners will
not meet demand of musicians for an
increase of 20 per cent bringing the
scale from $67 to $85 a week, accord-
ing to present indications after a se-
ries of meetings between exhibitors
and the union.
Theater managers are seeking to
avert a strike, even though they de-
{Continued on Page 3)
Stanley in Pittsburgh
Pittsburgh — Stanley has applied for
a building permit for a $600,000 the-
ater here.
THE
«/'filhdoh
ALL THE HEWS
ALL THE TIME
Vil.XLINo.36 Friday, August 12, 192] Price S Cents
JOHN W. AllCOATE
Publislier
Published daily except Saturday and holiday?
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York, N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736
4737-4738-4739. Cable address: Filmday.
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel : 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest W. Fredraan, The Film Renter, 58,
Great Marlborough St., London, W. I. Paris
— La Cinematographic Francaise, 5, Rue
Saulnier.
Financial
Quotations
High Low Close Sales
*tAra. Seat. Vtc.
47
♦tAm. Seat. Pfd.
48
♦Balaban & Katz .
....
60
*Bal. & Katz Vtc.
7354
,
Eastman Kodak .
168
1645^
16454
1,266
tFilm Inspection. .
47/r
4'/8
474
100
*First Nat'l. Pfd
100/2
Fox Film "A" . .
61 /a
5934
605^
2,366
tFox Theaters "A'
15^^
15 H
15/2
100
*Intern'l Project.
....
10
Loew's Inc
55
535^8
5354
8,266
ttLoew's, 6s 41ww
103i4
103
103J4
12
ft Loew's, 6s41x-war
103 '/^
10354
lOS'A
3
*M-G-M Pfd
25
•M. P. Cap. Corp
9
Pathe Exchange .
7
/
7
166
tPathe Exch. "A'
33
32 54
32 H
1,000
ttPathe Exch. 7s37.
10054
1005/^
10054
1
Paramount F-P . .
98
95 H
9654
6.800
Paramount Pfd.
117
117
117
200
ttPara.Bway.SV^sS:
99 'A
9954
9954
1
♦♦Roxy "A" . . .
29
27
**Roxy Units . . .
33
31
**Roxy Common .
8
7
Skouras Bros. . . .
36
32
Stan. Co. of Am. .
65 7^
6554
65 54
*tTrans-Lux Screer
454
*tUniv. Pictures.
. ,
305^
Univ. Pict. Pfd .
10054
100
100
20
tWarner Bros. . . .
17
16
16
900
Warner Bros. "A".
2554
235-^
24
1,600
•Last Prices Quoted •*Bid and Asked (Over
the Counter)
tCurb Market ttBond Market
NOTE: Balaban & Katz is listed on the
Chicago Board; Skouras on the St. Louis
Stock Exchange and Stanley in Philadelphia.
Incorporations
Austin, Tex. — Coast Amusement Co., Hous-
ton. Capital stock $5,000. Incorporators;
R. F. Maples, R. L. Evans, Charles H.
Russell.
Albany, N. Y. — Fields and Andrews, Man-
hattan. Capital, 100 shares. Filed by House,
(irossman and Vorhaus, 115 Broadway.
Albany, N. Y. — Encio Studios, Inc., Man-
hattan. To engage in all branches of the
motion picturt business. Capital, 100 shares
of no par value. Filed by Conrad Milliken,
36 West 44th St.
Ten Pathe-De Mille Films
for Mark Strand Circuit
Marking the first time one of the
])e Millc pictures has played tlie
house, "The Fighting Eagle," opens
Saturday at the Mark Strand. It is
the first of ten Pathe-De Mille pro-
ductions booked over the Mark
Strand circuit.
Pathe has closed with the Stanley
circuit for the entire group of Pathe-
De Mille pictures for first runs and
zone houses at Philadelphia and sev-
en key cities; with the Butterfield
circuit for 15 Michigan cities, and
with the Ike Lipson circuit in the
Cincinnati territory.
"Fireman" for Rivoli;
"Magic Flame" at Rialto
Under the deal whereby United
Artists has bought into the Rialto
and Rivoli, both this organization
and Paramount are to share playing
time on what will practically be a
fifty-fifty basis.
"Topsy and Eva" now at the Rivoli
will close in two weeks and will be
succeeded by "Fireman, Save My
Child," a Paramount release. In
view of the fact that "The Way of
All Flesh" is doing such unusual
business at the Rialto, no closing
date has been set. The picture will
run five or six weeks longer and will
probably be replaced by "The Mag-
ic Flame," a United Artists release.
Birmingham Boom
Birmingham, Ala. — The steel
industry in the Birmingham
district is again resuming op-
erations at full tide. Represen-
tatives of various companies
state there will be no reduction
in steel tonnage this season, all
of which augers well for pros-
perity here.
Lloyd Leaves Sunday
Hollywood — Harold Lloyd and his
company leave for New York Sun-
day to make exteriors for his next
picture. Jack Murphy, production
manager, will be in charge of the
unit.
A few interiors for the Lloyd pic-
ture will be made at the Paramount
studio in Long Island City. This
will mark the first production activ-
ity there since Paramount switched
its units to Hollywood.
Eastman Kodak Dividend Declared
Extra dividend of 75 cents pay-
able Oct. 1 on the common in addi-
tion to the regular $1.25 quarterly
payment has been declared by direc-
tors of Eastman Kodak. The com-
pany has been paying a 75 cent extra
dividend each quarter for the last
few years. The regular quarterly
dividend of $1.50 on the preferred
also was declared and is payable on
the same date.
Barthelmess Arriving for Premiere
Richard Barthelmess arrives in
New York tomorrow to attend the
premiere Monday of "The Patent
Leather Kid" at the Globe.
Sunday Choir Song Stirs Exhibitor
Audobon, la. — Whether a church
choir presented by a Chatauqua is
a violation of the "blue" law is a
question the courts will be called
upon to decide for Edward B. John-
son, local exhibitor, has filed com-
plaint against the Chatauqua claim-
ing the same rights for his theater as
exercised by the choir.
Support for Better Films
Urged by Cal. Governor
Los Angeles — Support given to
better pictures, assures more pictures
of the higher type, Gov. C. C. Young
declares in a proclamation issued in
conjunction with Greater Movie Sea-
son, which theaters of the West
Coast chain will observe beginning
Aug. 19.
"Better motion pictures means an
influence for greater educational
good, and that is something to which
we all should give serious thought.
"The motion picture has become
such an important factor in our so-
cial life that every thinking citizen
should give the right type of screen
entertainment his earnest support."
54 Theater Projects in
Eastern States in July
Fifty-four theater projects, involv-
ing an estimated 13,436,100 were
launched in 37 eastern states during
July, according to contracts awarded
and reported by the F. W. Dodge
Corp. Of the amount, 42 were ex-
clusive picture houses involving $2,-
303,600. The other 12 theaters in-
volved $1,132,500.
E. T. Brown with Sparks
E. T. Brown, formerly associated
with the S. A. Lynch Enterprises,
now is connected with the E. J.
Sparks circuit in Florida as chief
booker and buyer of pictures.
Before joining Sparks, Brown was
with Lynch in New York supervis-
ing all buying and booking for that
company. Later he became associ-
ated with Dan Michalove, southern
manager of Universal's chain of the-
aters and joined Sparks when the lat-
ter re-entered the theater business.
G. M. S. at Seattle
Seattle^Greater Movie Season
opens here Aug. 19. West Coast
houses are planning a special line-
up of pictures and unusual prologue
effects. It is believed most other
houses will fall in line, making a con-
certed effort to put Greater Movie
Season over here. It has been more
or less indifferently attempted on
past occasions.
STOCK PROGRAMS
PROGRAM COVERS
For
Moving Picture Houses
Joseph Hoover &. Sons Company
Market and 49lh Sis., Philadelphia. Pa.
New Theaters
Hammonton, N. J. — The Hammonton i
the name selected for the house now unde
construction at Bellevue Ave. and Third St.
for Hammonton Theaters.
Canaan, Conn. — Rossi C. Cabol has opene
tile new Colonial.
Pana, [II. — Practically rebuilt, the Nev
Palace has been opened by Manager Harr
Tanner.
Stamford, N. Y.- — Seventeenth in the Wi
liani C. Smalley chain, the new Stamford ha
been opened.
Shelton, Wash. — Oct. 1 is date set k
opening of the house being built at Elma b
F. W. Graham, owner of the Shelton.
San Jacinto, Cal. — ^O. S. Hoffman and 1
A. Reynolds are completing the Soboba, 701
seat Main St. house.
Boonton, N .J. — Costing $250,000, a the
ter is to be built here by the Hillside C^^
struction Co. of Newark.
Morrow Completes
Memphis Arrangement*^
Atlanta — Ralph A. Morrow, distric
manager for Pathe, whose supervi
sion has been extended to includ
Atlanta and Memphis, has establish
ed De Millc pictures in the Path 1
exchange of the latter city. Path:
already was established at Memphii
prior to the merger with P. D. <"
but the latter had never opened
exchange there. Dan Myers, foniK
ly salesman for the Oklahoma Cit
exchange of P. D. C, and prior
that time an exhibitor at Musko.L'c
Okla., has been placed in charge '
DeMille pictures in the Memphis c
change. Morrow will continue
maintain division headquarters.
O'Brien Leaving Tomorrow
George O'Brien leaves tomorrc
for Berlin, where he will be met b
Winfield R. Sheehan, vice presidei
and general manager of Fox, and 1
W. Murnau. The trio is to discu:
the Murnau picture to be made c
the Coast this fall with O'Brien stai
ring.
Cartoon Releases Transposed
Release dates of three InkW'
Imps series of cartoon comedies ha
been transposed by Paramount. N<
dates are: Sept. 17. "Koko Hops Ofl
Oct. 1, "Koko, the Kop"; Oct. ;
"Koko Explores."
The FILM DAILY
gives service!
to its readers*
i
■'riday, August 12. 1927
DAILV
f^abor Rows Heard
Throughout Nation
(Cwii'iiiiii(/ fnim I'liiw 1)
mions tliat a cut is imperative it
(heaters are to continue to operate
[vith union labor.
St. Louis sul)url)an exhibitors de-
lare they will he forced to operate
without music imless demand on the
';ize of the orche>tras is nioditieil. Hx-
(libJtors declare they must have the
wnefit of saving the salary of one
nan, at least, if they are to continue
vith music.
Other sections, however, find the
inions insisting on higher wages and
letter working conditions, with ex-
libitors declaring they cannot grant
ny increase, and that now is the
ime to call a halt on soaring wages
if theater employes.
Mlysterious $400,000 Fire
Razes State, Sacramento
(.Continued from Page 1 )
WO explosions, thought to have been
isoline. An assistant fire chief was
ladly burned, while two firemen were
ut and bruised when a balcony col-
■ psed. The theater is one of the
olden State chain units, brought
nto West Coast in the North Am-
rican pool.
New Atlanta House Open
.\tlanta — Arthur Lucas and W. K.
cnkins, operators of a chain of coni-
liunity theaters including Tenth St.,
Vest End, Palace and Capitol View
ive opened the DeKalb, which will
under direction of Alpha Fowler,
neral manager. Frank Harris is
>use manager.
ielly Heads N. O. Tiffany Branch
.Atlanta — R. A. Kelly lias been ap-
'inted branch manager at Xew Or-
ans for TifTany, according to an-
ouncenient by \\'. G. Minder, south-
rn division manager. Kelly former-
was with Educational and .\sso-
:Ued Exhibitors.
Curwood Condition "Grave"
Owosso. Mich. — Condition of
ames Oliver Curwood continues as
quite grave," physicians declare.
City Theaters Invades Tacoma
'. Tacoma — City Theater Co., head-
•d by Calvin Heilig, has leased the
"00-seat house under construction
1 Second between Helen and Broad-
ay. Opening is scheduled for
)ctober. Heilig will operate the
'Use in conjunction with other the-
lers in the company chain at Port-
ind. Salem and Eugene, Ore.
$2,000,000 San Antonio Theater
San .Antonio, Tex. — Permit has
ken issued for construction of the
pew Majestic on Houston St.. which
I to be part of a $2,000,000 i)roject.
onstruction starts Dec. 1.
A. Firm Would Invade Oxnard
Oxnard, Cal. — Tn event J. Roy
\ illianis does not carry out his plans
r a new theater here. Fidelity Con-
ruction Co., Los Angeles, will
iild, according to officials of the
nnpany who were here looking over
site.
Here's Good Laugh Week Campaign
Booking in "Rookies," "The General" and "His First Flame,"
Roy Smart, manager of the Ca-'olina, Greenville, N. C, sold them
as a "week," in addition to the individual campaigns on the picture.
Tying-up with a local paper, he offered passes for jokes submitted
which reached print. He sold the week also with 4,000 heralds and
got an elaborate window display. In the lobby of the store he
placed a phonograph with loud-speaker, playing laugh records.
The machine was draped in and a still board covered the front.
For "Rookies," he dressed up five men of varied sizes in ill-
fitting uniforms, giving the corporal of the squad a Civil War sabre,
and the privates wooden guns with a title card placed on their backs.
The squad filed out of the dugout at the baseball field and when
the trumpeter sounded a call, they charged on the field as far as
second base. The squad then divided, unrolling a banner.
Pictures Predominate
Under Policy for Colony
(.Continued from Page 1)
the Rivoli two years ago, Riesenfeld
says there seems to have been "a
mad scramble to present in so called
motion picture palaces everything hut
that for which they were built."
"This tendency," he asserted, "has
reached such enormous proportions —
or rather disproportions — that time
given to presentations overlaps and
threatens to eliminate that very im-
portant factor of picture hou.se en-
tertainment, the short subject, and to
biiry the feature."
The Colony, he said, will nut try
to outdo other houses from the stand
point of size and magnitude of its
programs, but w-ill seek to attain tin-
acme of quality in interpreting and
presendng its programs with the pic-
ture always predominate.
Other speakers at the meeting were
Billic Dove, Al Rockett, Nellie Rc-
vell and Earl Rossman.
AUvine Joining Riesenfeld
Cllondon Allvinc wilt be publicity
and advertising manager at the C"ol-
ony, when Hugo Riesenfeld assumes
management Sept. 6. Abe Meyer will
be assistant manager.
R. I. Performers Organize
Providence, R. I.— .\ftiliated Vau-
deville .Artists of Rhode Island has
been formed with 100 charter meni-
bers. Local booking offices are in-
terested in the organization. Plans
are under way to secure permanent
quarters.
»Vorcester Opening Depends on Sale?
Worcester, Mass. — Poli's Plaza, a
stock house, has completed its sea-
son which started last .April. The
house formerly plaved burlesque bu*
no annotmcement i^f its future policv
has been made. Poli's Elm also i=
closed. It is believed neither will
reopen until negotiations reported un-
der way for sale of the I'oli circuit
are completed. Poli's Pahi'-e has re-
opened after extensive redecorating
with a combination policy.
Gasnier Signed bv Columbia
Hollywood — I iMiis Gasnier lias
been signed to direct several iiictnrce
for Columbia, first of which will he
"Sav It with Sables." in which Claire
Windsor will s»3r. George B. Seitz,
who directed "The Blood Ship," has
signed to make another.
Weeks Joins Christies;
Continues with Paramount
(Continued from Page 1)
closed and Carroll Trowbridge, for-
mer representative has joined United
.Artists where, it is understood, he
handles some business affairs for
Dou.glas Fairbanks.
Weeks' added duties in no way
affect his relations with Paramount.
Christie OfHcials Here
Charles H. Christie is in New York
from the Coast. Al Christie arrives
the end of next week on a vacation
while Pat Dowling is due in this
morning.
Distribution Rights Row
to Be Settled in Court
(Continued from Page I)
Feature Rights bought the series for
its territory, which include Tennes-
see. Liberty-SiH'cialty also holds
contracts for distribution in Tennes-
see, that contract having beeen sign-
ed by the receiver for Davis Distrib-
uting Corp.
All efforts at an amicable adjust-
ment of the situation having failed
and Lee L. Goldberg, secretary of
Big Feature Rights, now plans to
take the matter to court.
Equipment Notes
Heavy Buying in South
Atlanta — That theaters in the
Southeast are still active in buying
md installing new equipment in the
uminier months is evidenced by or-
lers announced bv the local branch
-if the National Theater Supply Co.
The following orders are recently re-
ceived :
W. D. Patrick, for his new Strand at West
P.ilni Heacli. Fla.. rebuilt Powers projector,
two Pcerle-i? reflector type lamps. Hertner gen-
orator, 6conir)artnient film cabinet and screen.
WVhadkii- Yarn Mills, Koanoke, Ala., re-
'iiilt Power's projector motor driven, with
Power's improved type. G. E. Mazda unit
with regulator. Gundlach projector lens and
stereo lens, two National exit boxes, four
Power's reels, film mender, tickets and other
sttpph'es.
.\. H. McCartv. for his Mildred. Barnes-
ville. Ha., two Peerless reflector arcs, 12!^
X 14 Silvcrsheet screen, transverter. two Cine-
ohor lens, glass stereo lens. Gortatowslcy
Brothers, .■\lbany, Ga.. Colony ticket booth,
two Peerless reflector lamps, complete with
rheostat.
Capital It.xhibilors
to Refuse Increase
(Cantiiiui'il jium l'u;n' 1)
dare wages cannot be advanced
above the present scale. Musicians
are afliliated with stagehands and op-
erators, so a strike would affect all
three crafts. .Admission prices can-
not stand an increase, however slight,
declare the managers, declining to
meet the compromise offer of $75 a
week, providing the size of orches-
tras is increased.
Last year, strike of operators was
averted only by an eleventh hour
compromise, after managers had re-
mained firm in their refusal to grant
an increase,, going so far as to open
a school to train prospective non-
union operators.
McShane Made Charlotte Manager
Charlotte, N. C. — Edward Mc-
Shane has been appointed manager
of the Pathe exchange. He has been
a salesman with M-G-M.
Dickey- Pathe Expedition Leave
Headed by Dr. Herbert Spencer
Dickey, F. R. G. S., scientist and ex-
plorer, members of the Dickey- Pathe
Ethnological Expedition have sailed
for an extended period of exploration
in the little known regions of Brazil
and Venezuela where they will make
a study of native life and customs.
A complete record of the expedition
will be made by Harold Noice for
Pathe Review and Pathe News.
Foehrkalb to Manage Three
Edwardsville, 111.— A. J. Foehrkalb,
mana.ger of the Wildey here, who is
completing a theater at Woodriver,
is to be general manager of the
houses and the Princess, Alton, re-
cently acquired by United Operating
Corp.
Ornstein Heads Horlacher Branch
William Ornstein, for several years
connected with the M-G-M home of-
fice and more recently with "Reeland
Reviews," today takes over manage-
ment of the New York office of Hor-
laciier Film Deliverv Service.
Ontario Censor Probe Sought
Ottawa — Probe of censorship of
Ontario has been promised by Dr.
J. D. Monteith, provincial treasurer,
following receipt of complaints re-
garding certain recent releases, as
passed by the censors.
St. Louis Amuse. Gets Another
St. Louis — The St. Louis Amuse-
ment Co.. controlled by Skouras
Bros, and Harry Koplar. has closed
a deal whereby they will take over
the tnanagement and control of the
theater that the Rupert Levine in-
terests are finishing at Gravois and
Ellenwood Aves.
Montreal Catholics Seek Sunday Ban
Montreal — .A campaign for the
closing of picture theaters through-
out Quebec on Sundays has been
started among Roman Catholics here.
Petitions to the premier of the prov- '
ince, asking Sunday closing are being
circulated for signature in all parishes
of the city.
^P!
iesll' of
#^-^
h eg already
know CoCCeqe"
greafl'e^t
Dctuire!
^
vy.
V
In
5AN IPRANCD§CO
it plaued
to big bu^ne^s
daily at the
^VARIPOtLD
LOS ANGELB
it packed
them in at the
MtTROPOUTAN
A iroair
Fmom %taiHt
to tonblh!
ComedDes"!
Jajon [P[r<3iinco^co IE-%a)imDineir>
D< EATON
P/ER
MADE
fan Fran,
Bulletin
JURE ED IRE
BT ALL ODDi
IKEAT0N5
BEST'
riotous I u
runny ''^
/an Fran.,
Chronicle.
BOTor D<EATON$
MANT lALO&a
yDB'
a univer/e
of laughj "^
Call and ,
Post
picture oP
continuous
LAUGHS '"
LosAngdes-
llecord.
UDDENCEJ
APPROACH
gWHRDWDNG.
UPmAIRDOUl^ILWlKltEP^ CROWDS.
FUNNT' / \ LAUGMONG'
Itihardto / \ the Funny
picture "
J,o$ Angeles
JUustreftecf/
News-
quit laughing'/
Los Angeles I
Eve.HetdldJ
\LosAnQeles
it
'EULL OE
EUN-
packing them
in aT
Metropolitan
•&u
^Loi Angeles
.Exdmineh,'
UNITED
APiTISTS
PICTURE
ACGoMPANIMll! "
LAuW
vfon Ffan.
News.
inWEIRES* BOX OEEOCE PIROOE TMAT JU^%
\\ A WO^VII DE 'VOU WANT MOIR-E-
DO0< AT OT VGLOIR^ELE AT ^VXDUR lOCAO.
:iREVO(E-W^ $EI& A UNOTE-D AIR.TDS)TS>
)?^LE$MAH AT ONCE-^TODASP^ WOW!
il
THE
i^E2
DAILY
Friday, August 12, 1
And Thafs That
By PHIL M. DALY
MEMBERS of Maj. Bowes' Cap-
ital Family have reason to blow
their horn, for they've demonstrated
their honesty. And a Capitol patron
who recovered a pin valued at $1,000
is shouting the praise 'of the house
stafT. Now they're also crowing
about William D. Gladstone, bass
drummer, who has invented a damper
pedal for the Vibraphone.
Tired of providing the happy end-
ing for Universal celluloid couples,
Beatrice Van and James Gruen
took a day off to write their own
climax, and were married at Beverly
Hills.
Jewels have often been the sub-
ject of a skin game, but the one in
which Andor Novak plays an ar-
tistic part for a Pathe Review is per-
fectly on the level. Novak, prom-
inent portrait artist, paints jewels
on the arms and necks of sweet-
faced lassies in a one-reeler which
Ray Foster is making for Pathe.
Nellie Revell says the advice she
got from Harry Reichenback on go-
ing to Hollyivood was to take along
an umbrella, flannel nightie and her
own dice. All the wild life she saw,
she said, was in her own home. Nel-
lie got a big hand from the A. M.
P. A. on her return to New York
and complete recovery to good
health.
European theaters, for the niosi
part, do not need any flash to draw
attention, according to Hugo Riesen-
feld, for you find the theater by your
sense of smell. When you reach the
most ill-smelling place in town, go
in, its the theater, he says.
Riesenfeld wisecracked yesterday
in announcing he had induced Glenn
AUvine to be publicity and advertis-
ing manager at the Colony. "I don't
need to talk for him," he said, "All-
vine usually does his share of the
talking."
Radio Films Won't Hurt
Radio pictures, if they become a
fact in ten years as prophesied, will
not affect picture theater attendance,
because the "crowd appeal" will be
lacking, according to Jesse J. Gold-
burg, president of First Division Pic-
tures.
Singer with First Division
Aaron Singer has been appointed
advertising and publicity director for
First Division pictures.
Fred Mercy Adds Another
Walla Walla, Wash. — Fred Mercy,
who owns two houses here, has taken
over the Liberty, Kennewick, from
M. M. Mattacheck. Mercy also man-
ages Wc^t Coast interests at Yakima.
A. & H. Seeking Seattle First Run?
Seattle — Ackerman & Harris is re-
ported dickering for the 3,000 seat
theater now building at Seventh and
Olive.
Exhibitors Held Cause
of "Mediocre Films"
(.Continued from Page 1)
hibitors have forced an intolerable
situation on the makers of pictures.
"It is my earnest belief that it is
the exhibitor who defeats the honest
efforts of conscientious producers to
present pictures to the public that
will improve patronage and satisfv
the craving for better and more di-
versified entertainment," says Brandt
who adds:
"There are many evils which the ex-
hibitor must correct before an indictment
can be brought against the producer.
"The present practice of the (irstrun the-
ater owner in the lari^e city is to prepare
a tal>le d'hote form of entertainment. First
comes the organ recital — the hors d'oeuvres
of the meal ; then the overture — the soup —
most times heavy; then a solo number — the
entree. (Most people pass up the entree at
a good meal — and that's tlie way most audi-
ences feel about solos). Then comes the
roast — a tableaux, .i prologue, a dancing
number. (The appetite is becoming satiated,
the brain becomes sluggish) ; then the vege-
tables— the magazine, the weekly; then the
sherbet — another solo- - and finally, when the
patron has gorged himself, along comes the
dessert — the picture. That's the feast the
first-run theater exiiibitor sets Itefore his
audience. No great wonder a picture seems
mediocre when mental indigestion has alread\-
set in!
"But that's not the oulj- evil. .So nnich
has been spent in preparing this l.'ivish feast
that the exhibitor feels, when it comes to
paying for the dessert— the nictute - he has
to chisel all he can to keep old General Over,
head down to where he belongs. This must
have a direct effect on the ultimate (rualUy
of the lucttivc itself -and imdoubtedly his.
"To use Mr. Wilson's own exi)ressiou -
'Motion i)ictures are coming through a bot-
tle and the neck is too small.' The la-t
thing out of the first. run exhibitor's bottle is
the iticture: and the neck of the bottle is so
small it's a wonder the picture gets thrftugh
at .all.
"Mr. Wil.son refers at length to the f.d
lacious jjolicies in \'ogiie in the production
end of the industry."
Brandt asks about the fallacies of
the theater owner. Why do Droduc-
ers have to serve up stories that arc
banal and boring because of the lav-
ishness of jiroduction demanded by
the exhibitor, asks Brandt. Contiiui-
intr. lie asserts:
"Why does an exhibitor frown upon a story
devoid of sumptuous settings, even if the
story is virile and the dranvi enacted one
thai enthralls an audience? Of course, there
are always exceptions. Row is one exhibitor
who nicks his pictures solelv for their en.
tert.iinment value and regardless of the set-
ting's. Many more cotiM enndate this ex-
ample to their own profit ami the advance-
ment of the industry,
"Tf the exhibitors would cease trying to
match their ultra-decorative theaters with pic-
tures whose sole merit is la\'ishness. the
producers would provide a form of entertain-
ment that would iMiickly lift i)ictures out of
the mire of mediocrity,
"Tf improvement is to come, it nuist come
throu'di the u'e of literarv material that
nortra>s the real emotions of ex'ervday people
in everyday walks of life. The false atmos-
nhere created around the lives of the 'smart
set' anrl the ^'nouvenvi riche' must be rele-
gated lo the nlaee of slapstick comedy. Let
nrodncers depict life as it really is — emotions
as thev really '"'^ — 3'"' the cry of mediocrity
in nirtures will soon disappear. _ ^
"The insistent demand for certain stars,
certain directors, certain authors, has brought
nbout a situation which is as deplorable as
it is wasteful and harmful. .Stars, actors
and directors are carried on the payrolls of
mo«t of the bigger companies to satisfy the
demand of the exhibitors, and to what end —
a storv mu.st be written to fit a star, or re-
vamped to meet the renuirements of a cer-
tain director. Hundreds of thousands of
doll-irs are paid out weekly and charged
acnin-^t the cost of a picture, and the re-
sult in most cases is mediocrity.
"f disaeree with Mr. Wilson that the con-
ference table is retarding procre'-'. 'The most
sensible way to make good pictures is to have
on per cent of a nicture set Ix-fore it goes
into production. If the supervisors, the di-
MOTION PICTURE THEATERS
IN LATIN AMERICA — 1926
CUBA
MEXICO
COLOMBIA
ARCCNTINA
CHILE
eRAZIt
PORTO ft ICO
URUGUAY
PERU
SALVADOR
NUM8E0 Of THEATERS
100 200 300
i
ino 1
I
zoo 1
?oo 1
1 . !
sop
?no J
'^? 1
.. _ "?9 J
1 f,a
13 33
Panama
=1 30
ECUADOR
r]?5
GUATEMALA
Zl 20
VENEZUELA
D 16
BftlTtSH W INDIES
3 '9
BOLIVIA
3 16
BRITISH GUIANA
3 12
COSTA RICA
] B
HAITI
6
DUTCH W INDIES
2
This is the fourth in a series
of theater charts prepared by
the M. P. Section of the U. S.
Dept. of Commerce.
rector, the star and the staflf are in accord
with the general idea of the production, no
time is lost and no money is wasted when
production starts. The greatest picture can
only be made wdien proper preparatiori has
heed made. How foolish it would be to pro-
pose to build one of our magnificent picture
palaces, if the architects, the builders, the
monied people and the craftsmen were not
in accord liefore the building was started.
If more 'conference' pictures were made and
less latitude given to a director to indulge in
art to the exclusion of entertainment value,
the criticism of mediocrity would not be so
prevalent.
"While art plays an important part in the
proper construction of a motion picture, yet
we cannot lose sight of the fact that we
must commercialize that art. Although cer-
tain newspapers may not be literature per
se, they occupy an important part in the
work-a-day life of the world's population.
Just so. motion pictures have their value.
Genius left to itself makes little impression
upon the world's activities. But genius prop-
erly applied, systematically cultivated and
commercially e.xploited provides many neces-
sities and comforts.
"Mr. Wilson hit the nail on the head
when he said, 'New ideas are needed from
the outside.' It exhibitors will get out of
the rut of demanding made-to-order stars
and directors, they will eliminate made-to-
order pictures. If exhibitors will place the
picture above the mediocre position it now
occupies on the screen, mediocrity will dis-
appear. If exhibitors will tear down the walls
of indifference, encourage new faces on the
screen, new blood in the directorial field,
and change their vision as to the kind of
stories they will present to their audiences,
producers will soon make of motion pictures
the highest type of universal entertainment.
"If terrific investments are to be pro-
tected, the exhibitor must open the door to
every picture that has merit and chami)ion
the cause of every person who has the grit,
the energy, and the ambition to lift the mo-
tion picture out of the class of a machine-
made article, patterned after a design whch
of itself forces it into a place of mediocrity.
Zeldman Supervising Dix Films
Hollywood — B. F. Zeidman has
been named editor in chief of the
Richard Dix unit with supervision
over all that star's forthcoming re-
leases.
Fineman Going Abroad
Hollywood — B. F. Fineman, as-
sistant to B. P. Schulberg, leaves to-
day for Europe in search of new
star and story material. He will
spend five weeks abroad.
Vera Veronina Back
Hollywood — Vera Veronina, Rus-
sian player, has returned from Eng-
land where she played with Harry
Lauder in "Hunting Tower."
(
M.P.T.O. Plans an
Exploitation Divisi
(Continued from Payc 1)
of relegating the motion picture
a secondary position in many picti
houses is so obvious that it may i
set production calculations entir
and add to business uncertainties n
entirely too prevalent in the in*
try."
The organization intends to i
ter into conference with produci
elements along this line "with a vi
to so elevating picture standards fn
an entertainment and box office stai
point as to make it entirely practi
to stand on the picture alone a
with intelligently directed exploitati
sell it to the public. If the stand:
of production is not in keeping w .
the entertainment needs of the pi
lie of course artificial stimulants a
aids will be found necessary, 1.
statement continues, stating the i
gaiiization leaders believes this star
ard can be reached."
"To do this producers and distributors m
adhere to the plain lines of truth in sell
and aiding in the Exploitation of pictui
declares the statement." As matters st
now in the greater number of instances
exploitation l)ooks give little information. (
would suppose that many were written .acadi
ically without the writer ever having S'
the picture. In fact we are advised that t
is too often the case.
"In such instances the finer and in
outstanding appeal points in the picture n
not be taken into consideration and the re
ing notices in the different city and to
newspapers are so lifeless at times as
betray this condition. In this way niillii
of dollars are thrown away in foolish ;
non-applicable moves in exploitation and m;
extra millions side-stepped by the trade wh
would come to us if we macfe more intcllig
moves.
"The picture must be 'the thing' in pict
theaters, secondary to nothing else whet
it be personality, presentations or any ct
elements. This is the only way the standa
of production can be maintained. If
take one-quarter or one-half the cost of i
house programs and charge that up to soi
thing besides the picture then others m
pay the picture production costs or cheai
and maybe worse pictures will follow."
"No matter how we view it the pract j
from a Motion Picture production and
hil)ition standpoint is fundamentally unsou.
the organization continues, stating some
the bigger theaters are following this p
however and seemingly unable to make t\
their own pictures pay reach out in a sei
frantic fashion for artificial stimulants,
producer-exhibitor who cannot make a pre,
on the company's own pictures in its ^
aters confesses a lack of quality and ct
dence in his own products stated.
"If they lack appreciation of the ei^
tainment and box office values of their V
pictures, after all the fancy exploitati ~'
l)ooks they handed to the trade, how do tl
expect other theater owners to pay a pr;
for their pictures which will keep them
the i)roducing business?" the statement as'
Vaudeville, presentations, concert elemei |
and the like are excellent in theaters de '
cated to these purposes where the picture
incidental and only a minor part of the pt
gram, the statement says adding that pictu
theaters should resort only to those sta i
aids when absolutely necessary and "not rtt |
into this line of procedure just because sol
other theater owner is doing it and no
making a fair effort to properly exploit t
picture."
Maynard Madden Gets Theater
Clifton Forge, Va, — Maynai
Madden, formerly with Fox, now
managing the Masonic.
Bernstein Leases Richmond Theati
Richmond, Va. — Harry Bernsteii
who recently resigned as city mat
ager for Wilmer & Vincent, h;
taken over the Masonic Temp
Auditorium.
■'Ci
ay, August 12, 192;
DAILY
t-0'64am^
f IJPS WWCH MIAW OOLUUJS FOB SUOVrt<EN
"Afraid to Love"
(Paramount)
fcd cut-out KttiTs oi lnaviT
the title of piciun- \\a> paint
ilver with silver leaf coiuposition
Ig from these letters. Siiial.
pots of red and hlue were set
Sne rays of liKlit len.uthw ise. Tiie
faft coming from tluater caused
tters to move. I-'igures on top
box office were H'ven motion
1 motor, small pidley strings
jbber bands. The man would
his hands and arms i)ack and
rhile the girl moved her arms
yes — giving the appearance tliey
flirting but ".Afraid to Love.'
tl in the center moved around
being propelled by this same
In this wheel were four cir-
Cut out tilled in with different
ed gelatines. Behind the wheel
slaccd a large spot which pro-
different colors onto the side-
ind street. — Marsline K. Moore,
5s. .San Antonio. Tex.
"The Bat"
(United Artists)
jaged prominent window, paint-
ickground of white and black
ind put window cards and pho-
)hs of the film in window. Paid
ilo go into country and shoot
large Vcfflipire bats with tine
[so that no holes are apparent
em. A dozen of these, stuffed
creosote and cotton wool, were
'.id on a board and dried in the
then spread-eagled on a large
')oard. Letters six feet high and
ling "The Bat" were painted on
ti background. Day before open-
ii had a masked man in a i)at suit
v'h wings 12 feet wide, stand on top
oa lorry, his wings spread open.
\th music on the lorry, the con-
vance was paraded through the
siets of the town for three hours.
-li. C. Teller. Empire. Trinidad.
FW. L
"The Cradle Snatchers"
(Fox)
\niniated lobby display showed
I uise Fazenda rocking a real cra-
f in which her youthful hero was
Ing. The hero was represented by
aiead cut-out from the paper, join-
e onto a beaver board infant's body,
^ith the use of a motor. Louise's
c!-out arm was made to actuallv
r:k the cradle.— J. F. Evans. Luca.s.
S-annah, Ga.
"Fast and Furious"
(Universal)
Sixty cars paraded past special
f^ndstand where city and county of-
t.ials and their friends reviewed the
locession. The banners on the cars
(Tried the slogan. "Join Governor
!'nith's drive against 'Fast and Furi-
' -' driving," and several borrowed
inks bore banners saying. "See
1 cfinald Denny in 'Fast and Furi-
■ ' at the Keith-Albee. Proctor and
- Theaters." Every car in line
Ms^ decorated with "Fast and Furi-
Is" pennants and the motor trucks
which cK'M(l the processiiui had .i
date sheet announcing the openini.;
I'arade was in two sections headed
by a motorcycle escort. Practically
every prominent local auto agenc>-
11 in number — contriliuted cars
while two buses filled with mend)ers
of Keith's boys band, one of the h'ifth
.\ve. bus company's safety coaches
and the New York C'entral float,
which was directed against reckless
driving at railroad crossings, added
variety. Interest was aroused l)\
automobiles of ancient vintage. -
Keith-.Mbee, Proctor ami Moss cir-
cuits, Kew ^'ork City.
"The General"
(United Artists)
Tied-up with insurance agency
which cooperated in purchase and
distribution of .?.()00 heralds, guaran-
teeing patrons against injury and
deatli from laughter while witnessing
the picture. \\'in(k)w displayed a
collection of old guns and relics,
owned by Pueblo citizens, and loaned
to the theater for the engagement.
.Announcement cards were intermin-
gled. Comedy cut-out of Buster
with winking eyes, made by a light
on a flasher, was used in the lobby
five days in advance of showing. —
C. Clare Woods, Colorado. Pueblo,
Colo.
"The Masked Woman"
(First Nat'l)
Sent young woman wearing a mask
through streets of the city and into
prominent department and dry goods
stores. Tiirough newspapers, theater
program and slides, announcement
was made that free tickets would be
be given to those who guessed the
young woman's identity. Placarded
street cars and safety zone stanchions
with "Masked Woman" Cards. Taxi-
cab company carried advertising
signs on the backs of all of its taxis.
Cut-outs were used on various street
and newsstand locations, on the side-
walk in front of the theater and in
the lobby. — Dewey Mousson, Knick-
erbocker, Nashville, Tenn.
"Rookies"
(M-G-M)
Novelty display book was made
up and placed in front of the theater.
Each page measured 20 by 30 inches.
Pages were of heavy bristol board
and in the center of each was mount-
ed a still. Copy and remarks about
each were lettered on the page. Book
was mounted on a stand on the
street with an invitation to the pub-
lic to read about "Rookies." C"opy
attaclied to this stand read, "If y(ni
can't stand to laugh — don't come to
the Tivoli next week." — William
Mick. Tivoli, Michigan City, Mich.
Eagles Feted at Milwaukee
Milwaukee — All Milwaukee is
decked up for the National Eagle
convention, and all theaters are of-
fering special programs for the bene-
fit of the 100,000 visitors who are in
town. "Saxc-O-Grams," the Wis-
consin weekly program, carries an
eagle emblazoned on it with a wel-
come message to the visiting dele-
gates, while all the houses are deck-
ed with welcome signs. Universal's
-Alhambra is putting on a special
stage presentation foi the visitors.
Exhibitors
Daily JRemitKkr
Cultivate kid
patronage. It is
your adult trade
of tomorroiv
Friday, August 12, 1927
Reverts to Winter Policy
Milwaukee — Saxe's Miller which
has been running stock all summer
is again returning to its winter pol-
icy and presenting a combination pic-
ture and vaudeville show. The sum-
mer policy which included a feature
besides the stock was a tlecided suc-
cess.
Conway Titling Meighan Film
Hollywood — Jack Conway has
been assigned to write his slang into
[lie titles of Thomas Meighan's new
picture "The City Gone Wild."
Danz House Being Remodeled
-Seattle — Workmen are rusiiing ex-
tensJM- remodeling work on the Co-
lonial, operated by John Danz, to
completion. H. L. Akins is manager.
Burke Managing at Mexia
-Mexia. Tex. — J. A. Burke of Paris
has assumed management of the
three local Dent houses, the National,
Palace and Opera House.
Claire Windsor's First Chosen
Claire Windsor's initial production
under her contract with Columbia
will be "S^y it with Sables," one of
the eight specials on the company's
new season program. Olga Print-
lau will make the adaptation as her
first assignment since joining the
company.
Carroll Goes Abroad
Cleveland — Thomas Carroll, man-
ager of Loew's State, sailed last week
for a six week's vacation trip abroad.
George Dumond is substituting at
the State.
Wenatchee House Remodeled
Wenatchee, Wash. — Work of re-
decorating the Rialto has been com-
pleted, and the Liberty programs
have been transferred to this theater,
while the Liberty undergoes similar
remodeling and refurnishing. H. P.
Sobottka is manager.
Hollywood Happenings
"Chain Lightning" Completed
'■(h.iin l.iKhtnini.'." Hiick Jones' vehitlf.
(lirectiil l.y Lambert Ilillycr, has been fin-
ished. I)ii.ne Kllis is the lead. Ted Mc
Namara, William Welsh. Jack Baslon, Crtrnc
Canieriin .inil William Caress arc in tjie cait
* ♦ ♦
Selected for Fifth Time
Tom .\li.\ has chi>sen l)<,ri)ili> Dwaii to he
his le.idiiik,' woman in "Silver Valley," mark
ill;! her fifth consecutive enKacemrnt with
Mix.
* * t
Ford Starts New Film
I iider direction of John Ford, production
has U-en started on feature "Grandma Bernle
I.carns Her Letters" from I A. R. Wylie's
story- I'hilip Klein [ireparecf the adaptation,
while (Jeorge .Schneidcrmann is in charge ol
pholography- ALirgaret Mann, James Hall,
l-raiik Keicher, Karle I-'oxe ami Francis X.
Iliishniaii, Jr., are in the cast.
* * »
Robert Ray Starts First
• Tweiily Le^'S Uii<lcr the Sea", on which
piiidiRlion has started with Richard WalliuK
as lead.' is the first Fox Imperial comedy
with Roliert Ray as director
* * *
Monty Banks Reorganizes
-Monly Hanks, producing •■.\n .\ce in the
Hole,"' a comedy for Pathe has reorganized
his stafT. Norman Stephenson is general
manager of the Monty Banks Enterprises.
Sheridan Hall as production manager. Raj
-McDevitt as assistant director, William
Holmes as film editor, James Diamond as
chief cameraman and Stanley as assistant
cameraman.
* ♦ ♦
Kohler in Bancroft Film
Fred Kohler will play the heavy in the
forthcoming George Bancroft picture. Koh-
ler has just finished a role in "Shootin'
Irons", the western that introduces Jack Lu-
lien as star. The Bancroft picture will be
directed by Josef von Sternberg.
* * ♦
Strayer to Direct Beery-Hatton
Frank -Strayer has Leon chosen to direct
Wallace Beery and Raymond Hatton in "Now
We're In the Air.''
* * ♦
Conkliri-Fields Starting First
i'aramouMt's new comedy team, Chester
Conkliii and W. C. Fields, is about to start
work on its first vehicle, "The Side Show."
The story is by Percy Heath.
* ♦ *
Working on Second Horton
llullywiKid I'tdiI. is working on the sec
ond ICdward Everett Horton two reel com
edy of the scries of six for Paramoinit. J.
A. Howe is directing-
* ♦ ♦
Completing Second Christie Group
I'lie second group of four Paramount
Christie comedies will soon be ready for
editing and cutting rooms. Included in this
group is the second Billy Uooley two reeler
■'.V >Ioony .Mariner"; another has Anne Corn
wall featured. No title has been selected.
Bobby X'ernon's second is "Crazy to Fly":
"French Fried" features Neal Burns and
Doris Dawson, with Bill Irving in the sup
porting case.
* * *
Murray-Kelsey Team Formed
F-<lwaid .Sniall, who founded the team of
Charlie Murray and (Jeorgc Sidney in "The
Cohens and tlie Kcllys" and Murray and
Chester Conklin in "McFaddeii's Flats" has
come forward with a new team in Charlie
Murray and Fred Kelsey, who will appear in
"The Gorilla" under direction of Al Santcll
for First National.
* * ♦
"Devil Dancer" Starting
"The Devil Dancer." Gilda Gray's new
picture starts Monday, according to Samuel
Goldwyn. Clive Brooks |)lays oppo'-iie in this
original by Harry Harvey.
* ♦ *
Hawn with Sennett
Galvin Hawn. former publicity director for
Feature Prods., and more recently of United
Artists of New York, has been signed as
publicity director for Mack Sennett.
I
f
I
1
i
e
e
n
n
rv
IJDUC
tt^SietS about
PI*RXT NATI
XHOWM AN>* GROUP
...ii^M
L
ANDWEEKLY
FILM DIGEST
^D]!g||SfQ
VOL. XLI No. 37
Sunday, August 14, 1927
Price 25 Cents
■■
r
tOOVERSACS
BIG GUN
Giroup
Brack mM
f
[
1
1
e
e
II
n
■
1 The Studios
H Production is the big topic of
W discussion in the industry.
The production field is both
praised and maligned. Its im-
portance this year cannot be
overemphasized. Keep advised
of all developments at the
studios, through "Hollywood
'. Happenings," a regular Sunday
1 feature.
' 1
i '
A Banner Year
"^TEV'ER before have there been so many factors in the short
■*-^ feature field. This condition has placed at disposal of ex-
hibitors the greatest array of quality short ."^uhjects the industry
ever has known. Short features have come into their own, and
are going to grow in importance during the next and succeeding
years. Giving the short subject a fair break is a two-way proposi-
tion which will return box office dollars to you.
Shaping Up?
What about the new season
pictures.' Are they living up
to advance promises, or hitting
the skids, so far as quality is
concerned? You can keep an
up -to -the minute check on
quality by "Reviews of the
Newest Features," both long
and short, published every
Sunday.
;r
;s
li-
er
ie
in
ir-
ts'
lat
an
on
'V
PATHE announces
THE FIRST BIG ONE
SEASON 1927-28
MARK STRAND THEATRE, N. Y.
Beginning Saturday, August 1 3
Rod La Rocque
in
"THE FIGHTING EAGLE"
with PHYLLIS HAVER
Adaptation and Continuity by DOUGLAS Z. DOTY
from "The Adventures of Gerard" by A. CONAN DOYLE
A DONALD CRISP production
Pathe Exchange, Inc.
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Ah iiilicr. .Mill lull I'lctint I'r(HliKi-i> ami Di^lniiuttir- vf America, Inc. — Will H. Hays, Prt.-ident
16 M/M
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^HONE STILLWELL 7930
7>frHEWSPAP£R
o/'FILMDOM
ANDWEEKLY
FILM DIGEST
^wmp
VOL. XLI No. 37
Sunday, August 14, 1927
EstaHisM 1918
'0
JOHN W. AUCOATE, Publishtr
INDEX
II .(A' I'UTUKLS, A» Editorial hy Maurice I). Kami i
I- /.V./.VC 7. 1/ I
I .\l'I.OnU(;ii.lMS. Comtilei by Jack lla.nnver 5
l-Oh-l'.K.S' MARKF.TS, by Jamrs I'. Ctiiimmjliam r>
Rr.\-lliWS OF rill- NlIHi:sr I-EATIKHS hy I.Hiai, IW H.ciuuw 7
IIOI.I.YUOOI) IIAI'l'liNlSaS. hy Ifarrcy Ji. Caiismaii X
I isrr.RX STUDIO NEtrs. -a Lini.n j-kom lots," by liaiph ii'ia-.. 9
THEATER EQIII'MEXT AM> MANAGEMENT, by Michael I.. Simmons At)
SHORT SUBJECT NEflEWS 1 1
////;• UEEKS nEADUNES 1 1
////• I'Ki-sr.x lATiox i-ii-i.n 1.;
REVEIWS
ADAM AND EVIl 7
BARBED WIRE 7
CRUEL TRUTH 7
DEVIL'S SADDLE 7
EIRST AUTO 7
JUDGMENT OF THE HILLS... /
PAINTED PONIES 7
SNOWBOUND 7
SHORT SUBJECTS 11
Referred to daily by the important people
of the industry
Filmdom's greatest volume of information
free to subscribers to
THE FILM DAILY
NOW IN OUli m HOM[
Distinctive
Outstanding
Drapery
Installations
STAGE SETTINGS
CURTAINS
DRAPERIES
lor
STAGE OR INTERIOR
NOVEIIY SCENIC STUDIOS
340 WEST 4l8t ST., N. Y. C
l>ll ONE LACKAWANNA 9233
$319,970.66
SAVED
THEATRE OWNERS
IN EIGHT MONTHS
The Result of
CENTRALIZED
MANAGEMENT
and OPERATION of
National Stores
In plain English : During the first eight
months' period of its operations. Na-
tional Theatre Supply Company has
saved to exhibitors a total of S319.-
970.66; based on prices formerly paid
by them for the same merchandise and
service. WE ARE PROUD OF
THIS RECORD!
NATIONAL THEATRE
SUPPLY COMPANY
Offices in All Principal Cities
Those Who Knomr
are regular readers of
i
>LLTHE NEWS
lALLTHE TIME
Exponent of the Brief but Pointed in Trade Journalism
We believe in brevity in this
business and that is ^why our
readers rate us so highly.
Neivs that is neivs—
presented briefly.
Revie^v^s that are revieivs—
presented briefly.
Features that are features—
presented briefly.
No bunk— Facts—
The Film Daily,
1650 Broadway,
New York City.
Enter my yearly subscription to "The Film Daily"
immediately, including- Short Subject Numbers,
Directors' Number, and a Complimentary Copy of
the 1927 Film Year Book — herewith my check fo^
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NAME
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presented briefly.
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iTHE
Sf^ NEWSPAPER
i/* FILMDOM
AHDWEEKLY
FILM DIGEST
ML. XLI No. 37
Sunday, August 14, 1927
Price 25 Cents
l\RAryM[T ACCORD;
m EXCHANGES SOON
(3rman - Amer. Contract
Settled — Details Ready
Today
lie deliberations between Ufa.
IranuaiiU and M-(j-M over the
MTis of the Parufamet contract cov-
i; distril)utiiui of American pic-
^ in Germany and German pic-
> in America liave ended satisfac-
y. Ludwig Klitsch, active head
ifa, sailed last night lor Ger-
y on the Berlin.
"he details of the conference which
extended oyer a period of 18
- will be made public today. All
f organizations have reached a
-lactory middle ground and
^ch. therefore, returns to Berlin
! his objective attained.
Lside from the limited number of
productions which Paramount
M-G-M will distribute here, the
man companj- intends opening
t or ten key city exchanges to
ibute other features and short
tcts made in its studios. There
be no conflict with Paramount
M-G-M on this score. By spring,
plan will probably bear fruition
■ires like "Siegfried," "Manon
• aut" and educationals will be re-
,d
Yings" Opening Ushers
in New Picture Season
rst of a series of two-a-day shows
ome to Broadway with advent of
new season, "Wings," Para-
'it's aviation picture, had its
liere at the Criterion last night.
of the film was shown by the
Magnascope process.
Denny Sails Saturday
■ginald Denny will sail from
land Saturday on the Aquitania.
Denny is accompanying him.
will arrive Aug. 19 and will
in New York over the week-
to attend the premiere of "Les
rabies" at the Central, which
been changed to Aug. 22.
Walenstein Coming East
ollywood — Irving Walenstein has
t for New York to remain at the
■tiling home ofBce until return of
itry Ginsberg from Europe.
7 REGIONAIS BANDED
lOGETHERINMID-WEST
Publications to Circulate in
17 States on Weekly
Basis
Kansas City — Extending its terri-
tory to embrace 17 mid-central states,
-Associated Publications, for several
years publisher of "The Reel Journ-
al," local regional, has banded to-
gether two other regionals and form-
ecf four more to be operated as a
unit, with each publication maintain-
ing its individual identity.
The seven regionals in the group
and the trade territories in which
they circulate are: "The Reel Journ-
al." Kansas City and St. Louis;
"Movie Age," Omaha and Des
Moine.s: "Michigan Film Review,"
(.Coiilinucd on Page 12)
Apportioning Playdates on
Unit Plan New B. &K. System
Will Hays Sues to Block
Testimony by Samuelson
Siegfried V. Hartman, acting for
Will H. Hays, has applied in the
Supreme Court for an order preclud-
ing Sidiie\- K. Satnuelson from giv-
ing testimony in his 8150,000 suit
against Hays and the association he
heads, on matters concerning which
he has failed to give a bill of par-
ticulars ordered in 1924.
Samuelson sued in \^27i alleging
that he was the owner of a theater
(.Continued on Page 4)
Ambitious Plans
Seattle — Film Row here is
speculating on the identity of
a man named Walker who
made a deposit on a theater site
at Friday Harbor, announcing
that his company plans a num-
ber of houses in this territory.
It was an ambitious program
he outlined for the company,
styled Consolidated Film In-
dustries, calling for erection of
theaters at Friday Harbor,
Chehalis, Centralia, Longview,
Kelso, Port Angeles, Mt. Ver-
non and other towns.
IRISH UP IN ARMS OVER
JIBES IN PICTURES
Resentful over recent films in which
fhev allege their race was ridiculed,
Irish residents of the District of Co-
lumbia will hold a mass meeting
August 12 at which they are expected
to demand the removal from the
screen of certain pictures purporting
{Continued on Page 4)
War Pictures
44TT TINGS" opened at the Criterion last nisflit. ■"Plie Patent
\\ T.eather Kid" unreels itself at the Globe on Monday.
'"The Rig- Parade", as great a picture as ever lias licen
made, continues its unprecedented run on Broadway. "What
Price Glory" a gem among gfems, starts at the Roxy. "Seventh
Heaven", one of the most beautiful love stories of all times,
continties at the Harris.
.A^nd so the never-ending' cycle of war pictures continues on
its way.
There will be more. This season and next and next, the
schedules of the big organizations will include stories of the war.
It is to be expected. The conflict overseas was the biggest indi-
vidual event within the memory of living man. Directly or in-
directly the entire civilized world was affected. .And since this
task of making pictures is nothing more or less than a reflection
on the mirrored moods of the public, you will naturally find a
{Continued on Page 4)
Amount of Time for Each
Set in Advance and is
Declared Inflexible
Chicago — Apportionment of play-
ing time on a unit basis is reported
Ijeing employed by Balaban & Katz,
inuler the new policy, which embodies
the circuit's program to secure ex-
tended protection throughout this
territory.
Tills system determined at the out-
set of the buying season the number
of i)laying days to be given each dis-
tributor during the year, and is said
to be inflexible.
L luler the plan, a company is ap-
portioned a certain number of units
determined by the number of pic-
tures bought by B. & K. Pictures
are playing according to this sched-
ule, with each showing a unit. Thus,
if a picture is held over for an ex-
tended run. it consumes one or more
additional units on the schedule,
which are subtracted from the total.
For instance, if a companv were ap-
portioned 20 units, each of "which rep-
resented one week on each of the 20
pictures, and a picture was held over
a second week, two units could be
subtracted from the total of 20, and
some other jiicturcs of the group
penalized as ;i result.
Coast Exhibitors Here
for Protection Confabs
p. P.. Berinstein, member of the
board of directors, and R. D. \V hit-
son, executive committee member of
the M.P.T.O.A.. both of Los An-
geles, are in New York conferring
on proposed rezoning of Los An-
geles County, to give extended pro-
tection to houses of West Coast The-
aters. Several meetings have been
held with distributors. The clear-
ance issue is a hotly-contested one
on the Coast, where the advent of
many 15 cent houses, recently was
decried by Harold B. Franklin," presi-
dent of West Coast Theaters, who
attriluited the "unfair competition" of
these bouses to the lack of suflicient
protection for theaters charging high-
er admissions.
E.M. Loew Gets Portland House
Portland, Me. — E. M. Loew inter-
ests and A. Goodside have acquired
the Colonial from the Temple Realty
Co. which recently took it over from
State Theater Corp.
THE
■aStH
DAILY
Sunday, August 14, 19!
Vol. XII No. 37 Sunday, August 14. 1927 Price 25 Cants
JOHN W. ALICOATE
Publisher
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D, Kann, Vice-President
and Editor; Donald M. Mersereau, Treas
urer. Business and Advertising Manager;
Ralph Wilk, Traveling Representative, En
tered as second class matter May 21 1918,
at the post-office at New York, N. Y.
under the act of March 3, 1879. Terms
(Postage free) United States, outside of
Greater New York, $10.00 one year; 6
months, $5.00; 3 months, $3.00. Foreign,
$15.00 Subscribers should remit with order.
Address all communications to THE FILM
DAILY, 1650 Broadway, New York, N. Y
Phone Circle 4736-4737-4738-4739. Cable ad
dress: Filmday, New York. Hollywood,
California — Harvey E. Gausman, Ambassa
dor Hotel: 'Phone, Drexel 7000 and Wash
ington 9794, London — Ernest W. Fredman,
The Film Renter, 58, Great Marlborough St.,
London, W. I., Paris— La Cinematographie
Francaise, S, Rue Saulnier.
Financial
Quotations
168
47/8
15!^
55"
103J4
103H
*tAm. Seat. Vtc.
*tAra. Seat. Pfd..
•Balaban & Katz . .
*Bal. & Katz Vtc. .
Eastman Kodak . .
tFilm Inspection. . .
♦First Nafl. Pfd.
Fox Film "A"...
tFox Theaters "A"
*Intern'l Project..
Loew's. Iiic
ttLoew's, 6s 41ww.
ft Loew's, 6s41x-war.
*M-G-M Pfd
*M. P. Cap. Corp. . .. .
Pathe Exchange . . 7
tPathe Exch. "A" 33
ttPathe Exch. 7s37.100^
Paramount F-P ... 98
Paramount Pfd. .117
ttPara.Bway.5/2s51 99^
•♦Roxy "A" 29
♦*Roxy Units 33
**Roxy Common . . 8
Skouras Bros. ... 36
Stan. Co. of Am.. 65^
*tTrans-Lux Screen ....
*tUniv. Pictures
Univ. Pict. Pfd ..100}4
tWarner Bros. ... 17
Warner Bros. "A". 25 J^
High Low Close Sales
47
48
60
.... 7354 ••••
164^4 16454
4% 4%
100^
59J4 60^
I'iVz ISK2
10
53'4 533/i
103 103J4
10314 10354
25
9
7
32 5/2
100!/^
96^4
117
99 Ka
325-4
100^
95/2
117
995<
27
31
7
32
65 J4
100
16
235/^
1,200
100
2,366
100
s'.ioo
12
3
100
1,000
1
6,800
200
1
65^2
454
30^
100
16
24
20
900
1,600
♦Last Prices Quoted **Bid and Asked (Over
the Counter)
tCurb Market ttBond Market
NOTE: Balaban & Katz is listed on the
Chicago Board; Skouras on the St. Louis
Stock Exchange and Stanley in Philadelphia.
When you think of
INSURANCE
you are thinking of
S T E B B I N S
Specialists in Motion Picture
and Theatrical insurance for
the past twenty years
Arthur W. Stebbins & Co., Inc.
1540 Broadway N. Y. C.
Bryant 3040
War Pictures
iContinued from Page 3)
certain percentage of the annual production output drawing upon
the struggle in its various phases for picture material.
Steps in the Development
Look at recent money-makers dealing with the war. "Behind
the Front", "The Unknown Soldier", "We're in the Navy Now",
"The Better 'Ole", "Rookies", "Lost at the Front", "Mare Nos-
trum", "The Dark Angel", "Three Faces East", "Barbed Wire"
represent only part of a long and eminently successful list. Others
on the way. I'he hysteria and propaganda which marked early
releases in this class has disappeared. When the horrors of war
were fresh in the minds of the public, Germany was painted in
dire colors.
Next came the melodramatic thread in which the element of
hate against Germany was stressed. The third step might be
described as the lighter side when the War was made more hu-
man. Now "Barbed Wire" comes along and strikes an entirely
new chord. Negri as a French peasant falls in love with a Ger-
man prisoner of war and from that point on the development is
most interesting. The Germans, like the French, are shown to
possess the same human traits. Neither is worse than the other.
The objects for which the one country is plunged into the
battle seem to be neitlier more right nor more important than the
reasons which influence the other. A sort of League of Nations
idea is advanced in story form.
An International Influence
Some story editors have been advised from the coast to for-
get the war and buy other types of stories. Hollywood is wrong.
The public will stand for war stuff for many seasons to come.
The vogue is approaching the crest and is destined to sweep
along without diminution tor the appeal cannot be discounted.
This angle on production even extends overseas. In England,
several of the most successful pictures exhibited are war stories,
English made. In Paris, the French are concerned with their
own "Big Parade". Germany intends to send her version of the
war around the world on a tri-part production, each portion to be
made with all the resources which her producing industry and
the government can muster.
KANN
Irish Up In Arms Ove
Jibes in Picture
(.Continued from Page 3)
to (k-pict the life of Irish people
.'\nierica. The meeting, it is reporte
is part of a national movement.
A recent picture of this type, shov
locally, aroused the wrath of the Iri;
and its elimination was demande
Another theater is planning to she
the picture with deletions but h
been asked to refrain from doing j
It is proposed to establish a cense
ship committee to deal with filir
books and other literature in whi'
Irisli characters appear.
Will Hays Sues to Block
Testimony by Samuelson
(Continued from Payc i)
at Newton, N. J., and that through
the acts of the defendants, he sus-
tained the damages sued for. The
defendants contend that he did not
file any particulars as ordered until
several months ago and that these
did not cover the details ordered by
the court in 1924, for which reason
the defendants ask that testimony
concerning them be rejected by the
court.
Marion Orth Doing Adaptation
Hollywood — Marion Orth is adapt-
ing the Arthur Somers Roche story.
"Come to My House," which is to
stac Olive Borden under direction of
A. Fred Green for Fox.
Mrs. Ralph Ince 111
Lucila Mendez (Mrs. Ralph Ince)
is confined to the Hotel Westover
with a heavy cold.
Shellman Leases Providence House
Providence, R. I. — The Columbus
has been leased for six years by M.
C. Shellman of Boston.
Adapting "Lilac Time"
Bnrbank — Winifred Uunn is to
adai)t "Lilac Time," Colleen Moore
production which George Fitzmaurice
will direct.
SAf ITWITH,
DIAMONDS
With
Betti) Compson
Conselman a Supervisor
Hollywood — Fox has promote ]
William Conselman, writer, to t'
po,--t of production supervisor.
NewT Zealand Firm Expanding
Auckland, New Zealand — Exte'
sion of operations of British Fil
Service, Ltd., as soon as pictures a
lorihcoming from the London studic '
The company here recently issu
lOO.OOO additional shares of stock. \,
J. Braemar, managing director, h'
Dcen in conference with governme
officials to find out why M-G-M w
given distribution of the official fill
of the Duke and Duchess of York
New Zealand and Australia, and e
l)ects a probe of the matter to he
stituted when Parliament reconvene'
THE NAME YOU GO BY
WHEN YOU GO TO BUY
COSTUMES
OOWISJS AMD UNIFORMS
I 1437 B WAY NY TEL. 5580 PENN. i
ALSO 25.000 COSTUMES TO RENT:
The PEP of the PROGRAM
PRODUCING — niSTRlBL'TINfj
Novelty Short Subjects
To EXCHANGES ,ind THEATRES
7:y SKVhNTH AVH.. NHW "i ORK
wHer^
'Svenjone^^
in
|i* Wherever
fl you go-
lf Plaza Hotels
M are famous.
TV — In Boston
' — in New York
Li — in London
Also in
'Hollywood
tt's the
HOiirywoc b
PIAIA!
«»5r
THE
Snday, August 14, 1927
!■
iSMal
DAILY
DAILY TIPS WHICH MEAN DOLLACS FOR SHOWMEN
"The Fourth Commandment"
(Universal)
Whu arc the world's greatest
herb.'" Thi> i|ucstkin was asked
''The Buffalo Press" and was
mwed up by the statement that
tjkets to the Great Lakes would be
w-en to the best lists of "world's
itest mothers" duriny the show-
of "The Fourth Commandment"
world's greatest mother picture.
jis tie-up brought columns of pub-
liity. From the city hall obtained
ilist of all couples who had pro-
cred marriage licenses during the
.. Dnth of June and to each of these
^ost-card was sent inviting them
t be the guests of theater
^iile the feature was playing. "It's
greatest story of marriage ever
. sented," ran the copy on the*
c^d. — H. A. Addison, Great Lakes,
Iffalo, N. Y.
"Man Power"
(Paramount)
"our days in advance, 22,000 inserts
.c placed in loaves of bread, an-
funcing that coupons were being
ierted in the bread that would en-
te collector of the eight letters in
tf word, "Man Power," to a ticket
t the Palace. Then following this
ahouncemeni, 72,000 of these let-
t,s were inserted during the' eight
ws. To limit the potential number
( passes, only a few hundred of one
(jthe letters of "Man Power" were
i?d, the balance being divided equal-
li among the other seven letters.
Imerick contest was held in the lob-
l, with a special card announcing it.
E. P. Briggs. RiaJto. Colo. Springs.
lo.
"Naughty but Nice"
(First Nat'l)
Large, oblong sign, illuminated at
f[ht, and extending at right angles
i'ln theater wall across the side-
Hlk,^ announced "Naughty but
•'ce." One side of the theater runs
'»ng an alley. Just around the cor-
ir from the street, visible to passers-
I was a brass frame, representing
<tline of a stage front. In it were
Hced drawn stage curtains, and in
t.' background a cut-out of Colleen
•aore. Colors used were yellow,
IW, red and buff, making a striking
lay. The frame was five feet
:<■• and si.\ feet deep. Another brass
' :>ie, about 7x15 feet, along front
M theater contained a brilliantlv
finted picture, on background of
sf tones of blue. Smaller frames of
siilar design flanked the larger
fme on each sign. — New Everett,
lerett. Wash.
f
"Painting the Town"
(Universal)
or four days before opening,
he Milwaukee Leader" offered
of theater tickets for the best
s of "wisecracks" turned in. and
ot of gags were received. Girls
fi in scarlet stood on prominent
pzes
li
a
c
ci>riKrs lianding out bags oi pi-aiiuis
on which were printed, "Nutty but
Nice!" "These peanuts are otTered
witli tile compliments of Glenn Try-
on. the wise-cracking peanut kid now
appearing in "Painting the Town,' a
L'niversal picture at the Alhambra
theater." F"ivc thousand post-cards
came in from Chicago directed to the
Alhambra's mailing list. These read:
"Dear Old Thing, Greetings from
the big city. Yesterday was a high
spot in my vacation when I saw
Glenn Tryon in a swell comedy,
"Painting the Town.' This Tryon is
a real number, strong on looks and
acting and the picture is something
to rave about. I found out it is to
play at the Alhambra, Milwaukee,
starting Saturday, July 23. Wish
you were here. Scotty." Fifty paint
stores displayed rainbow colored
window cards, and ten candy stores
featured "Peanut Sundaes" during
the run. Across front of theater were
strung paint buckets, each of a
different color, with a paint brush
sticking out. Using one bucket for
each letter they spelled out the name
of the feature. The canopy was
dressed with bunting, crepe paper
and balloons, and all exterior cards
were done in flashy colors. — Fred S.
Meyer, Alhambra, Milwaukee.
"Slide, Kelly, SUde"
(M-G-M)
Man dressed in baseball togs and
wearing a catcher's mask, chest pro-
tector, and carrying all the gloves
and bats he could take care of, pa-
raded the streets up and down
in front of theater. "The man car-
ried a sign on his back reading, "I'll
need them all to beat 'Slide, Kelly,
Slide' at the Sterling."— G. R. Stew-
art, Sterling, Greeley, Colo.
"Ten Modern Commandments"
(Paramount)
"'Scales of justice'' was used as an
advance lobby stunt. On the front
of chart where ordinarily weight is
indicated, pasted another chart indi-'
eating the "Ten Modern Command-
ments" written up in humorous fash-
ion. Patrons were invited to stand
on the scales and find out which par-
ticular commandment was directed
against them. — L. E. Davidson. Prin-
cess. Sioux City, la.
"Twelve Miles Out"
(M-G-M)
Slacked ten old beer kegs with
faucets, on the sidewalk in front of
the most prominent soda and cigar
store. A banner reading "Twelve
Miles Out" was hung over the dis-
play from two uprights. The display
stopped traffic and capitalized on at-
tention aroused by having boy dis-
tribute heralds. Stunt got attention
because it didn't divulge what it was
advertising until the person secured
the herald from the boy. — Frank
Miller. Imperial. Augusta, Ga.
Xjes Gobelins
Louis XIV, King of France, desired a series
of tapestries depicting the events of his reign.
Woven vi'ith consummate art, the beauty of
these panels is as fresh today as when created
by the skilful Gobelins.
Similarly, the beauty and art of your produc-
tions is preserved by the art of the Consoli-
dated laboratories and the skill with which
each individual scene is treated.
|H^i;(-1'!nmM'l3*t<^''i-^t'i*"^Hflin
NhW YORK
LOS ANGELES
1
»w»TS!ar3
^
THE
RAPID
STRIDES ARE BEING
MADE
IN THE FOREIGN
FIELD.
KEEP POSTED
THROUGH "FOREIGN |
MARKETS"
Foreign Markets
NEWS FLASHES FROM FILM
CENTERS ALL OVER THE
GLOBE: MELBOURNE.
LONDON, BERLIN,
PARIS
MOTION PICTURES
MADE Of X-RAY
Washington Bureau of THE FILM DAILY
Washington — Motion pictures o( X-rayed
movements of the human body have been
successfully taken for the fir^'t time in Lon-
don, according to the Dept. of Commerce,
which reports that a group of scientists and
medical authorities visited the Klstree Studios,
London, and witnessed the filming of pictures
of the hand, foot and knee in motion.
The films showed joints of the body with
absolute clearness, while shots of the chest
revealed the heart beating and movement of
ribs in process of breathing. F. Melbille,
x-ray expert of University College, is re-
sponsible for the process, on which he has
spent considerable time. His discovery is
doubly valuable because it allows the taking
of x-ray motion pictures without interruption.
In the pa?t, continuity of experiments has
been broken due to the fuse burning out nee-
cessitating cessation of camera work until a
new fuse, costing approximately $200. was
replaced. Melbille's system does not call
for constatit renewal of such fuses.
Tait to Build in Brisbane
Sydney — John and E. J. Tait, who have
controlling interest in the Sydney Prince Ed-
ward theater, plan a $200,000 house at Bris-
bane, suitable for films and vaudeville. A
straight picture policy will open the house,
but a split policy will follow.
New Italian Producer
Rome — S.V.I.C.. a new production unit,
begins operations with "The Lash", under
direction of Uberto Cocchi.
Seidelman in Barcelona
Barcelona — Joe Seidelman, assistant to E.
E. Shauer in Paramount's foreign department
in New York, is here for a brief stay on a
tour of Europe. Seidelman will return to
New York late in September.
2 New Houses for Canton
Due to Films Popularity
Washington Bureau of THE FILM DAILY
Washington — Films have grown rapidly in
popularity at Canton, China, Vice Consul
Prescott Childs, Canton, reports to the Dept.
of Commerce.
Two large theaters opened recently on the
city's main thoroughfare and they are fre-
quented mostly by Americans, Chinese stu-
dents who have returned from colleges in
the states and Chinese of Western tastes.
In addition, five smaller houses have been
erected so far this year in widespread parts
of the town.
A new house to seat 1.100 is in course of
construction in the section of Canton known
as Saikwan.
4,000,000 to 1
China, and not the United
Kingdom, has the least num-
ber of seats, per capita, of any
country in the world. China
has but one theater for every
4,000,000 inhabitants, whereas
Great Britain has one for
every million, according to R.
C. Patterson, Jr., president of
Peacock M. P. Corp.
Throughout the British Em-
pire, there are 6,730 cinemas
for the Dominion's population
of 442,000,000, while China
boasts of 108 film houses for
425,000,000 people.
■_^^__^^^^^ By JAMES P. CUNNINGHAM ,^— —— ,^,„^;^
Comparison of 1926-27 Exports and Imports
By N. D. GOLDEN
M. P. Section, U. S. Dept. of Commerce
EXPORTS FOR FIRST SIX MONTHS
1926 1927
Feet Value Feet Value
Sensitized, not exposed 17,190,398 $ 488,120 19,727,749 $ 577,757
Exposed :
Negatives 2,877,445 657,091 4,626,620 812,802
Positives 104,204,672 3,215,751 109,68,4,546 2,918,747
TOTALS 12'4,272,515 $4,360,962 134,038.915 $4,307,747
IMPORTS FOR FIRiST SIX MONTHS
1926 1927
Feet Value Feet Value
Sensitized, not exposed 146,181,327 $1,892,597 143,248,195 $1,976,647
Negatives 836,709 182,158 1,172,368 183,471
Positives 1,653,786 95,483 1,622,956 76,869
TOTALS 148,671,822 $2,170,238 146,043.519 $2,236,987
10 COUNTRIES BUYING MOST U. S. FILM
DURING FIRST SIX MONTHS
1926 1927
Country Feet Value Feet Value
Australia (!)• 12,763,232 $ 365,406 15,627,354 $ 413,91.)
Argentina (3) 9,798,481 316,679 11,417,922 302,277
Brazil (4) 6,257,359 195,306 7,869.057 218,937
United Kingdom (5) 6,169,001 736,859 6,778,713 809,936
Canada (2) 10,781,942 378,969 6,084,187 212,516
Briti-sh W. Indies (9) 3,380,032 105,716 4,913,595 125,230
Mexico (6) 5,114,072 160,078 4,528,717 113,842
Germany (8) 3,638,806 174,924 4,361,939 151,403
Japan (10) 3,316,046 78,521 3,472,077 95,443
British Indies (7) 3,807,327 129,909 3,348,575 96,336
* Figures indicate 1926 position.
Hoyt's Theaters Building
Several in Australia
Sydney — ^Hoyt's previously-announced ex-
pansion program is under way. Theaters are
being built in several key points. The total
outlay for houses now in work approximates
$7,000,000, and includes houses at Melbourne,
located on Collins St. and costing $2,000,000;
theater on Rundle St., Adelaide, to cost $875,-
000; one on George St.. Sydney, at a cost of
$2,000,000; theater and building on Queen
St., Brisbane, and one in Perth, Western
Australia.
Hoyt's Theaters, Ltd., and its subsidiaries
are understood to be in control of more than
100 houses in Australia.
Vienna Co. to Produce and Distribute
Vienna — Dr. Max Zehenthofer is president
of a new producing-distributing unit, Qester-
reichische Kulturfilm. Production starts in
a few weeks. Rights to the second section
of Ufa's "Ways to Health and Beauty",
have been purchased.
Lang Heads Germcm Unit
Berlin — Fritz Lang, the director, has form-
ed a producing company in conjunction with
Fellner and 'Tomlo. He will commence his
first within a week. Thea von Harbou.
Lang's wife, will write the scenario. Ufa
will release
Commercial Interests May
Take Over Terra, Berlin
Berlin — Shareholders of Terra-Films will
meet this month to vote on an increase in
capital of 1,500,000 marks, bringing the com-
pany's total capitalization to 2,500,000 marks.
If passed by the stockholders, the resolution
would bring into company, the important pub-
lishing house of Ullstein and also the I. G.
Farbenindustrie, a big dye concern. The deal
has been pending for several weeks.
Small Exhibitors "Squeezed"
Small exhibitors and theater owners in the
suburiian districts of Australia's principal
cities are being "squeezed tightly for higher
tilm rentals by distributors" and, therefore,
arc having considerable trouble in making
ends meet, reports James J. Cole, of Sydney,
who is in New York to study American
methods of operation. Cole is publicity chief
of a suburban chain in Sydney.
London Notes
By ERNEST W. FREDMAN
Editor "The Daily Film Renter"
London — E. F. Lyons is associated with
company erecting a new 2,500 seat theater o
the Lea Bridge Road. It will be called tk
Savoy. * * *
Regal Films, Ltd., with headquarters g
60, Hayraarket, S.W.I, is the newest con
pany formed to produce and distribute. Ai
thur Shirley is organizer and managing d
rector. Two Australian-made films have bee
purchased for the United Kingdom, One i
"The Mystery of a Hansom Cab" and th
other, "The Sealed Room," both of whici
Shirley wrote and directed. Production com
mences shortly in London.
* * ♦
Evelyn Laye, starring in the legitimat
show, "Princess Charming," at the Palace
has signed with Graham Wilcox Prod, t
appear in "The Luck of the Navy." Frei
Paul will direct at Crickelwood.
* * *
Fireworks were exploded at the genera
stockholders meeting of Stoll's. Two direc
tors, Emil Garcke and T. C. Elder, refuset
to sign the annual report, claiming the com
pany has been mismanaged. They suggestet
that a committee of six stockholders be ap
pointed to investigate.
* * *
W. & F. Film Service have purchased "Th<
White Slave," made on the Continent anc
starring I^iane Held and Vladimar Giodonow
* * *
Distributors are protesting a booking com
bine formed by exhibitors in North of Eng
land. The latter seek to lower rentals b)
group Inlying power.
Gambling "Out" in Japan
Tokio — Police are making wholesale ar
rests of persons seen gambling. Films will
gambling scenes are ordered out.
"Cobra" Author Joins Lachman
Nice, France — Martin Brown, author of.
"Cobra," has joined the Harry Lachman
forces producing a series of "Travelaughs"
at the Ingram studio here. Lachmann, it is
understood, plans to launch a feature unit of
his own. He has been working with Rex
Ingram.
National Film to Expand
in German Theater Field
Berlin — National Film. A. G.. one of the
active German producing-distributing con-
cerns, will expand its interests to embrace a
chain of c(«intrywide proportions. Twenty
hou'e^i have already been purchased, with
fnrthf-r deals in progress.
Veidt Film Completed
Conrad Veidt's first American-made picture
for Universal "A Man's Past", has been
completed and is in the cutting room.
New Offices for Paramount
Sydney — Paramount has opened new branch
offices at 172, Gawler Place, Adelaide. S.
H. Craig is manager.
RICHMOUNT PiCTURESJnc.
723 7th Avenue New YorV City
D. J. HOUNTAN, Ptm.
Exclusive foreign represen-
atives for Rayart Pictxires
Corporation and other lead-
ing independent producers
and distributors.
Cable Addrcsu: RICHPICSOC, P*fb
Cable Adreai: DEEJAT, London
Cable Addreti: RICH PIC. N. T.
Exporting only the best in
Motion Pictures
Capital Production Exporting Co*
729 7th Ave.,
New York City
Inc.
WILLIAM M. PIZOR, President
Cable AddreM
Pizorfilma
announces
The smashing ne'w sensational 10 episode serial
^^The Mansion o£ Mystery^'
starring
WILLIAM BARRYMORE
supported by on oulslanding cast
Exporting "Prodtictions of Merif* only
I
tnday, August 14. 1927
"Adam and Evil"
.Kj-A/ Length: G793 ft.
iOOD LIGHT COMEDY WITH
liW CODY AT HIS BEST. NO
(>IE COULD BELIEVE IN THE
J-ORY BUT IT SERVES THE
rJRPOSE OF ENTERTAIN-
lENT IDEALLY.
Cast. . . . Ailecu I'riiigle pleasing as
li young wile and Lew Cody splen-
in the dual role ol' twin hroth-
Bcst tiling lie lias done in ages,
wen Lee a snappy hionde. Others
(rtrude Short, Hcdda Hopper, Roy
lArcy.
Story and Production .... Comedy
idea of a wife being unable to
I'.iguish her hu.sband from liis
t(n brother is of itself utterly far-
ithed, but it matters not the least
aifar as the entertainment value of
'lam and Kvil" is concerned. Rob-
Leonard has produced a right
czy little comedy here that gets
aiay from tfie beaten path. Plenty
jood subtle treatment accorded
situations have made the piece
oughly interesting. The inno-
cnough adventures of a stay-at-
.iue husband with a i)retty blonde
s-'rd a series of amusing incidents
■ won the audience from the start
tempo doesn't lag for an instant
al that is a valuable asset in
cjiedy.
Direction Robt. Z. Leonard-
hsiily effective.
Vuthors F. Hugh Herbert-
hrence Ryerson.
Scenario Same
'hotography Andre Barlatier;
fj^^
DAILY
"Judjfment 6f the Hills"
F I! () Lruijth : 5,700 it.
SPLENDID ENTERTAIN-
MENT. STORY HAS REAL
STRENGTH; IS TOLD WITH A
FINE RESTRAINT AND YET
IS STAGED WITH TRUE DRAM-
ATIC FEELING.
Cast. . . . l-rankie Darro, undoubt-
edly the greatest child actor of the
moment, gives a performance here
well worthy of one far beyond him in
years. Virginia X'alli wholesome and
natur.il. Orville Caldwell excellent
as the gawky drunk of the Kentucky
mountains.
Story and Production. ... Drama;
from "Down Our Way." Here's a
picture worthy of the name. It has
a fine story that has been given care
fill treatment and its cliaracters arc
realisticallv portrayed by skilled play-
ers. "Judgment oi the Hills" leave?
little to be desired. It is human,
alive and has all those qualities in its
makeup that spell good entertain-
ment. Its locale is the Kentucky
mountains just at the outbreak of the
world war and its people three widely
(litVereiit souls each looking at life
from (lifTercnt perspectives with two
of them concentrating upon the well
being of the disinterested third party.
How a young girl and a small boy
arc largely responsible for a brute's
regeneration makes mighty interest-
ing film fare.
Direction J. Leo Meehan:
splendid.
Author Larry Evans
Scenario Dorothy Yost
Photography Allan Seigler:
very good.
I'ola Xcgri in
"Barbed Wire"
I'aruinoKiit Ijvngth: 0951 ft.
FINE ENTERTAINMENT.
STRANGELY FASCINATING
THEME OF LOVE AND HATE
THAT BLENDS THE TWO
WITH MUCH FEELING. ACT-
ING AND DIRECTION THE
BEST.
Cast.... i'ola Negri does some
sjilendid work in the picture but the
glory is not all hers. Clivc Brook,
as the German, is well nigh perfect
while Clyde Cook's light comedy bits
are most effective. Hinar Hanson
good in a small part. Others Claude
Ciillingwater. Gustav von SeyfTertitz,
Charles Lane, Ben Hendricks. Jr.
Story and Production. ... Drama;
from "The Woman of Kiiockaloe."
There can be no objection to "an-
other war picture" when it comes
as well recommended as "Barbed
Wire." I'^or sheer dramatic fc>rce.
genuinely poignant heart interest an<l
a most unusual slant on the war it
self, the picture offers something well
worth anyone's time or money. It
is fine entertainment. It has laughs
of a unique order. Not boistrous
comedy but light good humor, — just
enough to relieve the tense atmos-
phere created by the dramatic situa-
tions. Love and hate and the war
have scarcely been more strikingh-
presented.
Direction , Erich Pommer
and Rowland V. Lee; excellent.
Author Hall Caine
Scenario Jules Furthman
Photography Bert Glennon:
verj' fine.
1 1 not Cibaon in
"Painted Ponies"
Universal Length: 5416 ft.
BIG RODEO DOINGS FUR-
NISH THE THRILLS, WITH
THE STAR COVERING HIM-
SELF WITH GLORY.
Cast.. Hoot Gibson fans will cheer
tliis one, for the star does some dizzy
tricks riding bucking broncos. Now
we know he was a cowpuncher. No
Hollywood cowboy could qualify on
those rodeo stunts. William Dunn,
the heavy, was a good second. Eth-
lyne Clair can lead the western hero-
ines for looks. Slim Summcrville
as the boob works one gag to death.
Others Charles Sellon, Otto Hoffman.
Story and Production. .. .Western.
They vary the old routine of the
strange cowboy in town showing up
the villain by having him do it via
the rodeo. The; latter is the whole
picture, and gives Gibson a chance to
demonstrate his ability to tame wild
steers as well as the bucking ponies.
The rodeo scenes provide a lot of
genuine thrills. There is also a good
bit showing Hoot giving the boys a
wild ride on the merrj'-go-round run
by the girl. This brings in a lot of
legitimate comedy, which is far bet-
ter than the brand offered by Slim
Summerville, who works a bean-
shooter gag until it gets monoto-
nous. But Hoot is there, and the
rodeo and trapping the villain keep
excitement humming all the way.
Direction. .. .Reeves Eason; peppy
Author John H. Hamlin
Scenario Arthur Statter
Photography Harry Neumann;
good.
Ken Maunnrd iv
"The Devil's Saddle"
- I- St National Length: 5.430 ft.
5XCITING DOINGS. STAR'S
V.RSATILITY AND C O N -
SANT ROUND OF ACTION
A FORD LIVELY SIX REELS.
SCRY MORE INVOLVED
XIAN THE USUAL WESTERN.
c last.... Ken Maynard the devil-
iry-care son of a sheriff. Kathleen
■ Clins the girl in question and Earl
:; Vtcalfe has full charge of the plot's
■igue. Paul Hurst amusing in a
comedy role. Others Will Wall-
n Francis Ford.
itory and Production .... Western.
'* Cvboys and Indians clash in "The
» O'il's Saddle" and provide six reels
ither exciting doings that will suf-
to thrill the legion of admirers
O'the western. The story is some-
^■^t more complicated than the aver-
of its kind but it isn't likely they
have much difficulty following
Irregardless, there is an almost
-tant round of action to keep them
■ high pitch of excitement all the
through. Hero has a series of
ow escapes from hanging since
i;is accused of killing a ^-oung In-
dii and thereby precipitating a war
b«>veen the red men and the ranch-
er How he succeeds in rounding
the real culprits supplies a lot
rood action and brings hero the
i! reward.
lirection Albert Rogell;
^factory.
nthor Kenneth Perkins
cenario Marion Jackson
hotography Ross Fisher;
■ d.
"Snowbound"
Tiffany Length: 5,182 ft.
FARCE COMEDY BUILDS UP
TO SOPHISTICATED STUFF
WITH BEDROOM SCENE THAT
IS A LITTLE TOO BROAD.
OTHERWISE O. K.
Cast Betty Blythe plays the
vamp and puts it on too thickly.
Robert Agnew is the nice young boy
trying to be true to his girl. George
Fawcett good as usual. Lillian Rich
the "nice" girl who acts the part.
Others Martha Mattox. Harold
Goodwin, Guinn Williams.
Story and Production .... Farce
comedy. The story has some good
plot that lends itself to a lot of
plausible mix-ups. The hero is due
for a fortune from his uncle when
he marries the nice girl, but through
circumstances is forced to appear at
his uncle's Adirondack lodge with
the vamp as his fiancee. A motor-
cycle cop follows him there for speed-
ing, and it develops that the vamp is
hi? girl. Then the fun commences,
with the poor hero trying frantical-
ly to save himself from the vamp and
square himself with his real sweet-
heart. It's the kind of story that has
to be told with a little delicacy to
get by safely, and unfortunately the
director hasn't often used the soft
pedal. But the laughs are undoubt-
edly there.
Direction Phil Stone ;
good.
Author Douglas Bronston
Scenario Douglas Bronston
Photography Jos. Dubray.
Farl Walker. Elwood Bredel: good.
"The Cruel Truth"
Stcrling-Stfite Rights
Length: 5,700 ft.
MOTHER AND DAUGHTER
AS RIVALS TO WIN MAN'S
LOVE BUILDS FINE SUS-
PENSE IN SINCERE PORTRAY-
AL THAT SHOULD SCORE
WITH WOMEN.
Cast. . . .Hedda Hopper portraying
a fading beauty fighting to retain a
youth's love gives an appealing per-
formance. Constance Howard as her
daughter in love with the same man
charms with her naturalness. Hugh
Allan too stilted.
Story and Production .... Society
drama. Chiefly worthy for the nat-
uralness of the three principals and
the sincerity with which a poignant
and human story was handled
throughout. As the woman fighting
to retain her fading charins and win
the youth. Hedda Hopper has a great
sympathetic role and makes the most
of it. Fine suspense is developed
and is cleverly built up by the direc-
tor with the appearance of the wo-
man's daughter who also loves the
same youth. Here is a theme that
no woman can resist. It works up to
an emotional climax, and has you
guessing as to whether the woman
will pull the big sacrifice or crash
the works. Great stuff.
Direction Phil Rosen;
excellent.
Author Frances Guihan
Scenario Frances Guihan
Photography .... Herbert Kirk-
patrick: O. K.
'The First Auto"
Warner Bros. Length: 6767 ft.
SOME GOOD LAUGHS
WHERE NOT INTENDED. IN
PLACES ALMOST BURLESQUE.
MEDIOCRE RELEASE.
Cast. .. .Russell Simpson head and
shoulders above others in rather
absurd role. Patsy Ruth Miller and
Charles Emmett Mack adequate.
Others Frank Campeau, Gibson
Gowland. E. H. Calvert.
Story and Production. . .There was
an opportunity in this story of the
rise of the automobile, but it has
been inuffed. The serious parts are
the film's most humorous where an
absurd character drawing of the horse
fancier refuses to accept the new or-
der of things. Barney Oldfield is
billed as featured, but there is just
a flash of the former racer, showing
him going around the track once.
Don't step on it, and you will prob-
ably slide it by. Mack's death must
be figured in gauging draw. The old
cars are interesting and funny. They
can be counted on to draw laughs.
Direction Roy Del Ruth ;
fair.
Author .... Darryl Francis Zanuck
Scenario .... Anthony Coldeway
Photography David Abel ;
very good.
■ T_^J«TV^«'-"'
^'^^vvwa
1
HOLLYWOOD
HAPPENINGS
oyplLMDOM
ANDWEEKLY
FILH DIGEST
By
Harvey E. Qausman
First Six Rayarts Completed
Rayart has completed the first six of the
1927-28 series. These are "The Silent
Hero," from a story by H. H. Van Loan,
starring Robert Frazer, Edna Murphy, Ernest
Billiard and Napoleon Bonaparte ; "The
Million Dollar Mystery," directed by Charles
J. Hunt and starring James Kirkwood and
Lila Lee; "The Cruise of the Hellion," from
George Pyper's novel, starring Donald Keith,
Tom Santschi, Sheldon Lewis and Edna
Murphy, and "A Boy of the Streets," an
adaptation of the stage play and starring
Mickey Bennett, Johnnie Walker and Betty
Francisco. The other two are westerns, "The
Drifting Kid" and "A Wanderer of the
West," starring Tex Maynard.
New Hines Picture Started
Johnny Hines' new First National picture,
"Home Made,"Ws progressing rapidly through
its initial stages. In the cast are Marjorie
Daw, Edmund Breese, De Witt Jennings,
Margaret Seddon and Maude Turner Gor-
don. The story is from the pen of C. B.
Carrington. Charles Hines is directing.
Storm to Direct "Ranger"
Jerome Storm has been chosen to direct
Ranger, F-B-O dog-star, in "Ranger of the
North," in which Lina Basquette and Hugh
Trevor are in the leading human roles.
Housman Added to Fox Cast
Arthur Housman has been added to the
cast of "Very Confidential," at Fox with
Madge Bellamy starred. James Tinling is
directing, and Joe August photographing.
"Fair Co-Ed" Unit on Location
"The Fair Co-ed" unit making Marion
Davies' starring picture for M-G-M, being
directed by Sam Wood is on location at
Pomona College. Thelma Hill and Lillian
Leighton are in the cast.
Nigh Directing "Rose Marie"
Will Nigh is directing "Rose Marie" at
M-G-M, with Renee Adoree and Ralph Forbes
in the featured roles. The cast includes Har-
ry Carey, Roy D'Arcy, Lloyd Hamilton, Fan
Bourke.
Joan Crawford Joins Haines
Joan Crawford will join the William Haines
unit at West Point, N. Y., to play the
lead in "Spring Fever." Edward Sedgwick
is directing.
Mix Starts Another
Tom Mix has started on "Silver Valley"
with Benjamin Stoloflf directing. The cast
includes Dorothy Dwan, Philo McCullogh,
Tom Kennedy, Lon Poflf and Harry Dunkin-
son.
The Life of Los Angeles
Centers at the
Ambassador's
Famous
Cocoanut Grove
Special Nights Tuee. and Sat.
College Night Every Friday
Hohnes-Baird Comedies
Taylor Holmes and Leah Baird are the
stars of "Henry and Polly Comedies," mod-
ern versions of Mr. and Mrs. Sidney Drew
domestic farces, which will be released by
Pathe. "Should A Mason Tell?" the first
of these two reel subjects being produced by
Gaiety Pictures Inc.
Terriss Making Compson Fihn
Tom Terris is ready to start for Chad-
wick, an untitled picture starring Betty Comp-
son. The cast will also include Pauline Garon
and Armand Kaliz.
"U" Starts Three Westerns
Universal has started production of three
two-reel westerns, "The Frame-Up" starring
Bob Curwood under Bruce Mitchell's direc-
tion, "A Friend in Need" with Jack Perrin
starring, and Joe Levegard directing and
"Riding Gold" with Newton House, which is
being directed by Lew Collins.
"Devil Dancer" Cast Set
Cast of "The Devil Dancer" which stars
Gilda Gray for Samuel Goldwyn include Clive
Brook, Anna May Wong, Michael Vavitch,
Sojin, James Leong, Martha Mattax, Anne
Schaeffer and Barbara Tennant. It was
written by Harry Hervey. It will be directed
by Alfred Raboch.
Halperins with Inspiration
Victor and Edward Halperin have become
associated with Inspiration Pictures, and soon
will start their initial production.
Brown Contract Extended
Harry J. Brown has been signed to a new
five year contract by Charles R. Rogers to
continue supervising Ken Maynard westerns
for First National.
"Gun Gospel" Majmard's Next
Charles R. Rogers, producer of Ken May-
nard productions, announces that "Gun Gos-
pel" an adaptation of H. W. Hoffman's novel
is to be Maynard's next. Virginia Brown
Faire heads a cast including J. P. McGowel,
Noah Young, Romaine Fielding, Bob Flem-
ing, Slim Whitikker, Bill Dyer, Jerry Mad-
den. Harry J. Brown will direct.
Carle Making Libbey Story
"In a Moment of Temptation," the Laura
Jean Libbey story in production at F B O
under direction of Philip Carle, has been
completed.
Vera Lewis in "Ramona"
Vera Lewis, who played Aunt Sophia in
"Resurrection," has been cast by Edwin
Carewe for a role in "Ramona," Dolores del
Rio's initial starring film.
Gloria Reaches Half-Way Mark
"Sadie Thompson," starring Gloria Swan-
son, is half completed. Raoul Walsh, di-
rector and scenarist of the film, also plays
the role of Sergeant O'Hara. Lionel Barry-
more, Blanche Friderici, Jim Marcus, Charles
Lane, Florence Midgeley and Will Stanton
are in the cast.
Buys "Girl Who Didn't Dare"
Dale Hanshaw has purchased "The Girl
Who Didn't Dare," an original by Richard.
Philip Israel, for Sierra Pictures. It will
be produced for 1927-28. H. B. Carpenter
is at work on the adaptation.
Louis King Directing Barton
Buzz Barton's second starring vehicle, as
untitled will be directed by Louis King.
Seven Color Classics Ready
Tiffany states that seven of the 24 Color
Classics in natural colors for the coming
year are completed. They are "King of
Sports," "Memories," "Love in the Jungle,"
"Scar Face," "The Man Who Married the
Moon," "Footing the Bill" and "Me and My
Pal"
Educational Increases Space
Floor space at Educational Studios will
be increased by 6,000 square feet with com-
pletion in about two weeks of the new
stage building which is under construction.
The new structure is to be a two-Story affair
with stages on the upper floor. The lower
level will be used as an addition to the
prop room and for storage space. The ad-
ditional stage will bring the total floor space
at Educational Studios to 60,000 square feet.
Molly Malone Substituted
Molly Malone will play the leading feminine
role in a new Educational- Mermaid comedy
in which George Davis is to be featured. She
is taking the place of Lucille Hutton, who
is confined to her bed by a severe attack of
throat trouble.
Boylan Titles 38th
Malcolm Stuart Boylan, Fox title writer
and editor, made a step toward a record with
the completion of titles for "2 Girls Wanted,"
screen version of the play by Gladys Unger,
which is serving as the first starring vehicle
for Jane Gaynor. It is the 38th picture
Boylan has titled for Fox in a year and a
half.
Preparing "Come to My House"
Alfred E. Green, Fox Films director, is
preparing to start "Come To My House,"
"Liberty Magazine" story by Author Somers
Roche. lOlive Borden will be featured start-
ing work upon her return from Banff, Can.,
where she is on location with Director J. G.
Blystone making "Pajamas."
"Stop That Man" Cast Chosen
Nat Ross has completed casting of "Stop
That Man," George V. Hobart story to be
produced by Universal. In addition to Bar-
bara Kent, featured player, the following
have been cast : Eddie Gribbon, Walter Mc-
Grail, George Seigmann, Joe Girard and
Warner Richmond.
Sally Phipps in "High School Hero"
Sally Phipps, 1927 Wampas star, who be-
gan her career under Fox Films banner, and
who recently signed a new long term con-
tract, is working in "The High School
Hero" in which she is featured with Nick
Stuart. David Butler is directing.
Columbia Signs Dorothy Sebastia:
Dorothy Sebastian whose services wei
secured through the courtesy of M-G-M, ha
been signed to appear in a Columbia pictun
Alvarado in Griffith Film
Don Alvardo will not play Felipe in "Rji
mona." Instead, he will play the male It
in David Wark Griffith's "A Romance of 01
Spain."
Lenore Coffee Active
Four originals, each of which has bee
filmed within 18 months, have been writtei
by Leonore J. Coffee, of the Pathe-De Mill
Studio. Miss Coffee recently finished "111
Angel of Broadway," which is nearing con
pletion with Leatrice Joy in the Stella
role. Before that she wrote "For Alimon
Only" also for Miss Joy ; "The Night ( I
Love" for Ronald Colman and Vilma Banky
and "The Volga Boatman.
Rayart Serial Completed
Rayart has completed alter three montli
shooting its wild animal serial "The King (
the Jungle." Elmo Lincoln and Sally Lon ^
are the featured players.
Sherman in Corinne Griffith Cast
Lowell Sherman has been signed to pla
the role of Henri Glessing, French mai
about-town, in Corinne Griffith's first Unite
Artists, "The Garden of Eden" which got
into production Aug. 15, under direction t
Lewis Milestone.
Paramount Directors Re-assigned
Reassignment of Paarmount directors hs
been made by B. P. Schulberg. Fran
Tuttlc, originally scheduled to direct Florenc
Vidor in "Honeymoon Hate," will handle th
megaphone on Es^ther Ralston, in the blond
star's next starring production. Luther Rett
who has just finished cutting the Richar |
Dix vehicle, "Shanghai Bound," will take ove |
the directorial reins on "Honeymoon Hate, t
Rayart Schedule Completed
With completion of the sea story, "Th
Royal American" and an auto racing thrill*
"The Racing Fool," both Harry J. Brow
productions for Rayart release, Rayart ha
completed its 5J pictures for the 1926-27 se: j
son.
Roy Del Ruth
DIRECTOR
Recent Releases
^^Across the Pacific'*
^^Footloose Wido^ws**
''WolS's Clotlting''
'^Tlie First Auto**
Noifv Preparing
^^Ham and Eggs
at the Front**
Warner Brothers Pictures, Inc.
iW<ilM»»«i«^ii«i illicit ■■■■■■■■■■■ >§■■■■ til ■■i<iii^ihiit<llit»hiiB*ii>^l>1
I
THE
Siiday. August 14, 1927
I — ■^"
'e^m
DAILV
WHAT'S GOING ON
AND WHO'S WHO
FROM STUDIO STAGES
AROUND NEW YORK
Eastern Studios
A WEEKLY
DIGEST
OF SNAPPY
ITEMS
COVERING EASTERN
PICTURE PRODUCTION
^rial Producers State
Waste Is Eliminate:.
harKcs of waste canunl l)c iii.kK
list serials, according to pro-
U;ers of installment dreams, .sev
f I years ago, twenty or more weeks
e devoted to the making of a se-
while today, eight weeks is the
Int placed on the majority.
die salaries of serial stars and
lids have advanced, but tlicre has
■- n little advance in the amounts
ted for lesser roles.
New Star to Coast
vfona Martenson, Swedish star,
\ o arrived Monday from Kuropc.
n route to Hollywood, .'^hc is
. ier contract to M-G-M. She ha>
aieared with Greta Garho in Swed-
■ made pictures, directed by Mau-
Stiller, who is now in Hollywood.
Finish Work Today
The West Pointer" unit expects
. complete work today at the West
lint military reservation. The cast
i ludes William Boyd. Bessie T,ovc.
hgh .Mian and others. Di>iiald
tisp is the director, while Pcvcrell
hrley is in charge of the camera
\irk. Douglas 7.. Doty wr<itc tlie
f-nario.
Golden to Work Here
dncy Golden will direct "When
viirl T.oves." at the Cosmopolitan
sidio. Zita Ma-Kar and Paul Ellis
K -being brought from the C'oast
t play the leads. Ben Berk is pro-
• ction manager.
Henderson in New York
Dell Henderson, who has been vis-
iig in England, is in Xew York,
h returned with Mrs. Henderson.
'att Moore was also in the party.
Zucker Photographing
IVank Zucker is handling the cani-
u work on "When a Girl Loves"
Mich Sydney Golden is producing
Cosmopolitan.
Willat in East
Irvin Willat. tlie director, is in
I'W York, shooting exteriors for
'I'he Big Gun." He has also secured
s^nes in Washington.
Morgan to Handle Camera
Ira H. ("Joe") Morgan is expected
t^ be brought East to photograph
'Vest Point," an M-G-M production
Tu'ch will star William Haines. Ed-
vrd Sedgwick will direct, with Ed-
vrd Brophy as h> assistant. Joan
(awford will play opposite Haines.
\illiam Blakewell will be in the sup-
rrt.
A Little from "Lots"
B, RALPH WJLK
ALICE JOYCE and Warner Bax-
ter started the ball a-rolling at
.Malibu r>each, on the I'aciiic Coast,
when they leased lots and erected
cottages. Forty lots have been set
:isi(le for screen folks and among
those who will spend much time at
Malibu are Anna Q. Nilsson, Marie
Prevost, Herbert Brcnon. Louise
Fazenda, Ronald Colman, Ernest
Torrence, Raoul A. Walsh, Neil
Hamilton and George Barnes.
* * *
Jim Tally's auburn thatch is
again decorating the Algon-
quin lobby.
The latest addition to oar Hat-
U'HH Club is Charley Walton, who
will go on the road as company man-
ager for a dramatic attraction.
* * *
Al Feinman has joined the ranks
of the press agents who are showing
their versatility. Al has written two
sopgs that arc being used with much
success by a vaudeville star. How-
ard Dietz, Morrie Kyskind. Fred
Rath, Henry Bate and Warren No-
lan are among the "publicists'" who
have written' plays and skits.
* >;: :*c
Incidentally, Nolan and Ed
Hughes, the sport tvriter, are pre-
po>i)ig a series of articles dealing
with the life of Stanley Ketchell.
Nokoi, who spe)tt his vacation in
Kansas and Missouri getting data
on the Jesse James boys, has col-
laborated on a series dealing with
the life of Jesse James. His col-
laborator is Owen White and the ar-
ticles will appear in Colliers.
* * *
Leon d'Usseau, now with
F. B. O., is represented in the
July issue of "Thrills," a new
magazine. His story is "The
Gringo Bride."
* * *
The work of Ruth Harriet
Louise, ivho handles the pub-
licity "stills" at the M-G-M
studio, on the Coast, is at-
tracting m.uch favorable at-
tention.
* * *
Ramon Novarro is always a wel-
come caller at the M-G-M offices.
He is especially popular with the
office boys, as he always brings them
gifts from Europe.
* * *
, Dorothy Hall, who has appeared in
"the silent drama," 'will play in
"Speakeasy," a dramatic piece.
* * ♦
The cadets at West Point are
movie fans. They are shown pic-
tures tri-tveekly during the sum-
mer months.
* *
"Picture acting is not ex-
citing enough for me," accord-
ing to Walter Finnegan, a ca-
det, who is working in "The
West Pointer," starring Wil-
liam Boyd. Finnegan before
coming to West Point had
been in the navy.
Our Passing Show: Sam
Marx, Morrie Kyskind, Hubert
Voigt, Alma TaJley, Joel Swen-
son, Nat Dorfman at "The
Manhatters" revue; Charlie
Chaplin, with cane in his left
hand, passing the Palace.
:;; :]( *
Edith Kunner, a 12-yeur-old Sun
Antonio, Texas, girl, has sold a sce-
nario to a Hollywood producer. It
deals with the regeneration of an
orphan girl, who has been influ-
enced by crooks.
* * *
John Barry more is truly a chip off
the old block. At Tia J nana, he
sent a Dempsian uppercut to the
jaw of a would-be flirt. Several
years ago, in the wild and tvoolly
West, John's dad, Maurice, used ef-
fective rights and lefts on a cow-
boy who tried, to get too familiar
tvith members of MauHce's show
troupe.
* :;; •/,'
F"ox's gang of clouters have only
to meet Pathe before claiming the
championship of the M. P. League.
* * *
Add simile: As unsecure as the job
of advertising and publicity director
working for the concern, which in-
variably made a change when the
boss came East.
* * *
There were many re-unions at
West Point Wednesday. Hugh Allan
of "The West Pointer" unit ran into
Cadet Louis Vincent, an old school-
mate. They were classmates at Fre-
mont high school in San Francisco.
0. E. Gumey, business manager of
the unit met J. J. Cole, Sydney,
Australia exhibitor, whom he had
known in the land of the kangaroo.
Gumey formerly operated an inde-
pendent exchange in Australia.
* * *
Brigadier General Godfrey,
West Point's oldest living
gradiiate, will be seen in soyne
scenes of "The West Pointer."
He is 87 years old and was
graduated in 1867. He is the
last survivor of "Custer's
Last Raid."
Charles Levine, the camera-
man, not the flyer, will again
be a member of Robert T.
Kane's camera staff.
* ♦ ♦
Incidentally, Bill Werner, Miss
"Terry" Hogan, Bob Kane's secre-
tary, and Ernest Haller and Billy
.Schurr arc preparing for the resump-
tion of Kane unit activities at Cos-
mopolitan.
* * ♦
Frank Lack teen, a familiar
figure in Pathe sei-ials, is
working in "The Mark of the
Frog," a new serial. Frank
contributes his share of the
villainy for the screen and is
one of the best known "men-
aces" in the industry.
* * *
The Minneapolis Daily Star gave
Hubert Voigt of the M-G-M public-
ity office a column writeup on his
recent visit to the Mill City. Hu-
bert is a Minnesota boy and was a
mascot of a Minneapolis national
guard that went to the Mexican
border several years ago. Hubert
now stars New York and Sam Marx
shoivs Hubert New York show stars.
* * *
Incidentally, Sam is teaching
the mysteries of the picture
business to Arthur Kober and
young Kohlmar, son of the
comedian.
FRANK ZUCKER
A. S. C.
Cinematographer
'Phones:
Wadsworth 5650
Wisconsin 0610
NOW AT
112-118 West 44th St.
New York City
John Slobey
(Victor-Slobey Studios)
ART TITLES
Bryant 5951-5952
"At Your Service"
f
I
1
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e
e
n
n
It
■atp
THE
10
DAILY
Sunday, August 14, 19;
Theater Equipment and Management
By MICHAEL L. SIMMONS
COMPARE OLD AND NEW
EQUIPMJT BUDGETS
Loew Buyer Gives Analysis
of Advance Made in
Equipment Field
(The following is an extract of a
paper read before the Theater
Equipment Ass'n by Lester B.
Isaacs, Supervisor of Projection for
Loew's Inc.)
By LESTER B. ISAACS
Permit me to take you back a few
years and show what an advance has
been made in the equipment field.
The picture theaters of years ago had
very httle equipment and the cost
was nil compared to what it is to-
day. For instance, the theater of
yesterday had for equipment the fol-
lowing:—
1 Projector complete with projection and
stereoptican lenses, rheostat, rewinder and
a few reels for the sura of $125.00.
200 chairs at from two to four dollars
each.
1 Gallon of Kalsomine to cover the
wall for a screen for about 75 cents, and
a roll of tickets and roller for 50 cents,
and a store front that had a suitable show
window for a booth, which in those days
could be purchased for about $10,000 de-
pending on what zone the property was in.
The whole amounting to about $10,526.
But to-day, the building alone costs
from $50,000 and up according to the
type of theater desired. And the pro-
jection equipment alone to-day costs
from $10,000 up which is as much as
an entire theater and equipment for-
merly cost.
On projection equipment I can
speak with some semblance of au-
thority. In the Loew organization
there follows a list of equipment
which we install in our projection
rooms: —
2 motion generators, 150-300 Amperes ca-
pacity.
3 latest type special improved projectors
with latest type high intensity lamps.
2 effect and stereoptican projectors.
2 latest type special spotlamps.
1 special high intensity spot lamp.
3 sets speed indicators with extra meter.
3 latest type projection lenses.
500 sets high intensity carbons.
250 sets spot lamp carbons.
200 sets stereo carbons.
3 special take up devices.
7 electric changeover devices with foot
switches.
1 15 reel 2000 foot size special approved
film cabinet.
3 special pedestaj tilting devices.
2 special carbon cabinets.
6 special rheostats for spots and stereos
in addition to projector rheostats.
12 15" special reels.
6 10" special reels.
2 metal Booth stools.
3 4'/i X dYz inch quartz condensers.
6 5 X 11 inch special heat resisting con-
densers.
Miscellaneous equipment such as film
measuring machine, special splicer, film
cement, oil, cans, arcscopes, drip pans, spe-
cial motor belts, jaw cleaners, reelites,
clothes lockers, etc.
The total cost of the above equip-
ment amounts to approximately $13,-
189.00.
But has the equipment itself im-
Give It a Trial
If you think your patrons
aren't interested in the equip-
ment of your theater try this
stunt as a ballyhoo. Set aside
a portion of your lobby and
each week or two feature some
different factor of your equip-
ment, stressing the fact that
you are sparing no effort or
expense to get the best the
market affords to add to their
enjoyment and comfort. Start
it off with a projector. If you
haven't a spare one, get one
from your supply dealers and
follow successively with chairs,
special lighting, fans, etc.
You'll find the display an at-
tention-getter, and that itself
is one of the prime factors in
selling seats.
proved as it should have? Yes, in a
great many cases. But the projector
has not made very radical progress
that I can see. Surely, the projec-
tor manufacturers cannot claim the
high intensity lamp as their improve-
ment, when in reality it is onlj' an
adaptation of the searchlight. Nor
can it be claimed that the mirror or
reflector type of arc is new, as the
Mazda systems have used reflectors
for years and the carbon arc has been
substituted for incandescent lamp,
the latter giving more illumination.
The greatest improvement in projec-
tion room equipment that I have
noted, has been in spot lamps and
stereo and effect projectors, of which
there are two manufacturers, and the
American made carbon. However, I
do not intend at this time to sug-
gest what improvements should be
made.
New Style Organ with
39 Built-in Chambers
Claiming that they foresaw the
possibilities of an organ that would
meet the present day desire for bet-
ter music at a cost within reach of
any exhibitor, the Robert Morton Or-
gan Co. engineers have developed
what they call their new style model
69 to meet this end.
By the use of ordinary 88-uote
music rolls, which are easily obtain-
able both in classics and popular
numbers, the acquisition of a com-
plete library is accomplished at very
little cost.
The exhibitor secures in a Style
39 a complete two-manual and pedal
organ, which can be installed in any
theater, either in the pit or divided,
without extra expense. The Style
39 does not require a high-priced or-
ganist as it may be played by hand
or by the use of the original Double
Tracker Roll Device. Although con-
structed with built-in organ cham-
bers, it is claimed to be musically
artistic and a structural achievemeni
far superior to others of the pit type.
Operated electrically, the action
speaks with lightning rapidity and its
complete range of orchestral pipes
and full unification permit the master
musician or the talented organist to
achieve the most delicate tones and
volumes.
Another interesting installment,
describing the Loeiv organization's
method of planning and equipping
projection booths, will appear in
next Sunday's issue.
T. J. Major with National
T. J. Major, formerly purchasing
agent for the Balaban and Katz the-
aters, has been engaged by The Na-
tional Theater Supply Co. to take
charge of the one-contract plan divi-
sion of the company. Major has al-
ready devised a "job-progress de-
partment," which embraces a system-
atic routing of work through each
department, thus assuring a close
check-up and harmonious dispatch of
operating processes. According to
the National Theater Supply Co., this
one-contract division is designed to
reduce expenditure for the theater
owner through the consultation of
specialists, who will plan no more or
less than is actually needed to supply
him with equipment and working ma-
terials.
Added Revenue for Houses
From "Advance Vendola"
Exhibitors who have the facilities
and are on the lookout for vending
machines may find a handy device in
the Advance Vendola, which is a mul-
tiple machine for vending candy,
handkerchiefs, toilet articles and a
wide variety of other merchandise.
The machine, which is manufac-
tured by Jones and Van Doran, Inc.,
New York, is finished in a handsome
mahogany cabinet, trimmed in nickel,
with a French plate glass mirror at
the top. Under the mirror is the
display frame which is easily remov-
able for dressing, the same as one
might dress a show store window.
Two-thirds of the back is removable,
making ready access to the coin
boxes and every screw. The space
inside the base of this cabinet may
be used for stock storage. The
whole is mounted on ball casters,
making it easy to move about.
Norwood House Opens Aug. 10
Norwood, Mass. — The new Nor-
wood, in Norwood Square, will be
opened about Aug. 10. The house
cost $250,000.
Henderson House Bows Out
Henderson, Ky. — The Acme has
gone out of business.
Alverson at Clinton, Ky.
Clinton, Ky. — Will Alverson has
purchased the local theater.
Reflecting Arcs Gaining
Favor over Vertical Type
Recent observations over an ex
tended period in the equipment buy
ing field, show that the reflectinj
arc, or mirror type arc, as it is com
mouly known, is gaining favor wit)
users as opposed to the long en
trenched vertical arc, which has beei
a stock equipment on projectors foi \
many years. ;
There is a fundamental difference betweei *
the two types of arcs. In the vertical an
the carbons are set so as to project all pes
sible light on the condensers, which are 4}/
inches in diameter, but less than 20 per cen
of the light generated by the arc is deliverec
to the condenser, the rest being wasted withii
the lamp house.
In the reflecting arc, which carries tht
carbons in a horizontal positon, the li:;':
is picked up by a reflector and focused ^
the film to the extent of about 80 per hi
of the light generated.
Thus a reflecting arc can use only. i>:
fourth as much current while delivering nii i
light to the screen than is possible with
vertical arc. Owing to the use of a rtflr
tor. the screen illumination is more unifm
than is possible to obtain from the ever diall-
ing crater of the vertical arc; and, aEii
the reflecting aic is fed automatically at >
actly the right intervals, all of which goo
to make for projection improvement, better
quality of light as to density and uniformity, r
more light and a reduction in current.
Opera House Being Remodeled
St. Paul, Neb. — The Opera House
which is now undergoing remodeling
and redecorating reopens Sept. 1.
Remodeling at Putnam, Conn.
Putnam, Conn. — The Putnam is
closed for six weeks for extensive i
remodeling and enlargement and or-
gan installation.
Bulan, Ky., House Changes Hands
Bulan, Ky. — M. Felici has taken
over the Liberty.
Reinecke Gets Another at Akron
Akron, O. — F. Reinecke, has pur-,
chased the Spicer. He also has the
Paramount.
QUALITY PRINTS
Titles an3 Negative DcvelopinR
Release Printing
U. S. Film Laboratories, Inc
Hudson Heights, N. J.
Palisades 3678
If You Are in the"
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MOTION PICTURE
APPARATUS
CONSULT US AND SAVE
MONEY
SEND FOR OUR PRICE LIST
I
110 West 32'^St.Ncwyork.N.y.'
Phone Penna. 0330
Motion Picture Department
U. S. and Canada Agents for Debrie
THC
Siday, August 14, 1927
J^£^
DAILV
11
Short Subjects
"The Sting of Stings"
Hal Roach— M-G-M
Diverting
c of production. . . .2 rcil coimily
liarlie Chase wants to share his
mobile with poor orphan chil-
1. He takes a flock with him
from then on the troubles be-
They get him into all sorts
roubles, some of which are fun-
and make the outing a ratlier
,'h time for all concerned. The
~. taken by and large, are good
the picture, as a whole, a divert-
coinedy atTair. It is tlie first of
t. Ri>ach releases on the M-Ci-M
i:>grani.
"Sugar Daddies"
Hal Roach— M-G-M
Ai'cruyc Comedij
Ip* of production. . . .2 reel comedy
This is Hal Roach's second two-
r.Icr to be released under the M-
CM program. It is an average re-
I'se. Too much rough and tuml)lc
tsiness and not enough laughs is
i good a way to sum it up as any.
hn Laurel is featured, but his work
rls for no special commendation
•ings quite elaborate. The story
is with the efforts of a gold-dig-
^ig wife to shake down Laurel for
nney. The attempt to hold him
hg enough to extract the money
I wide the excuse for the chase and |
picture. '
is chased by a polar bear and used as
:i ball by two plnyful seals. Ho is
then thrown to Flolland where the
wind mills continue his forced jour-
ney, landing him on the moon, from
where he drops onto the boot of
Italy that kicks him info l"'gypt. Not
much variety in cartoon technique,
but Felix still carries his unique per-
sonality.
"An African Adventure"
Ufa— M-G-M
Kiif/roasiii!/ Hunt Film
Type of production 1 reel
The first of the Tfa Odditio on
the new M-G-M program of short
subjects. It concerns a big game
hiiiitiiig expedition on the way to Mt.
Kilimandj.'iro and is replete with in-
teresting shots of native and animal
life. An interesting subject and a
promising iiitriMhiction for this new
series.
^^^c
"Memories"
Tiffany
Delightful Reverie
of Production....! reel color
novelty
nteresting in its subject and beau-
tilly colored is this novelty reel
o;red by Tiffany. The story re-
Ifts the reminiscences of a white
Ired old couple as they delve
t ongh the pages of the old family
aum. The scenes of their child-
Kid are visited again, the days of
ttir youth and romance recalled.
/! this is delightfully pictured and
C'tain to please the spectator evcry-
- y-cre. The color work is highly cf-
ftive and carefullj'- executed.
"Aero Nuts"
Paramount Krazy Kat Cartoon
More Cartoon Antics
jpe of Production..! reel novelty
rhe recent New York to Paris
- firhts furnished the suggestion for
- ts Krazy Kat cartoon which pre-
« sits the struggles of the aero cat
^;o enters the race. Cartoon li-
Ose provides a series of purely non-
[ s'lsical stunts that drew a goodly
t sire of laughs. The cat survives a
S'ies of hectic adventures durintr the
frht and lands on what he believes
t| be Eiffel tower only to discover
tit it was the top of an oil gusher.
: Ffst rate cartoon comedv.
"The Travel Hog"
Felix the Cat — Educational
A Cartoon Tour
'^pe of production. . .1 reel animated
jFelix gets in the path of a tornado,
rid is whirled to the Arctic where he
"Soaring Wings"
Ufa— M-G-M
Splendid
Type of production....! reel nature
.•\n extremely interesting and ex-
cellently handled record of bird life,
showing ill particular the manner in
which they fly. "Soaring Wings"
makes it easier to understand the
principle by which aeroplanes re-
main aloft. The picture has Ijeen
shot in slow motion. This gives
ample opportunit.\- to note the grace
and beauty which characterizes
birds in flight. Fine for an>- theater.
"Scents and Dog Sense"
; Grantland Rice Sportlight — Pathe
Hunting Thrills
Type of production. ... 1 reel novelty
Varied shots of bird and fox hunt-
ing in the south and west, with the
field trails at Pinehiirt. N. C. shoot-
ing sage-hens in Utah and fo.x hunting
in Florida. The Si)ortlight is always
good entertainment for sport lovers,
and this offering is well up to the
series
steal the pearls of a society dame in
the beauty shop. It has nothing new.
but moves lively with some heavy
gagging.
"The Flag"
Technicolor— M-G-M
Dignified and I'leuxitiff
'\\',H of production .. 2 reel historical
On the M-CI-M short subject line-
up is a series of six historical sub-
jects to be made in Technicolor. The
first. "The Flag." would indicate that
the uroup will be of considerable
worth as box-office material. This
subject, of course, traces the history
of the flag and tells of its creation
by Betsy Ross. Into the historical
background is intertwined a dramatic
story of a British officer stealing
through the American lines to visit
his wile who is about to become a
mother. Washington learns of his
presence in the Ross house where he
is hidden behind the new flag under
the folds of which all are assured lib-
erty The appeal is sure-fire.
"Yale vs. Harvard"
Roach— M-G-M
"Our Gang" i)i a Riot
Tyi)e of production .... 2 reel coniedx
This is a comedy. By far the oiit-
-tanding release among the first re-
leases of the M-G-M new short sub-
ject department. The incorrigible
\oungsters turn to football this time
The Gang faces tough competition
in the form of the gas house team.
Full of cute gags and real comedv
value and verv much there at the old
box-office. Hal Roach has again dem-
onstrated that in the "Our Gang"
comedies he offers theater owners
sure-fire audience material. You
can't go wrong on "Yale vs. Har-
vard."
"Great Guns"
Winkler — Universal
Clever Cartoon
Tyne of production. . .1 reel aniniate('
The second in the new series of
Oswald the Rabbit works some clever
kinks in cartoon technique. Oswald
finds himself being shot at by an
f'lK^rnions cannon that turns human
and does all sorts of funny cajiers
Everything inanimate comes to life
even the cannon balls, and the artist
gets far away from the cut and dried
business of the animated schedule
Tust another proof that ideas make
good screen entertainment - even
with the cartoon players.
"A Permanent Rave"
Beauty Shop— F B O
Wild A n ficf!
Type of production. . . .2 reel comedy
A typical slapstick with lots of
wild and goofy doings makes this a
jazzy offering for the fans who like
their fun fast and foolish. Al Cooke
and Kit Guard are the comedy team
employed in the beauty shop. Thev
have discovered a hair curling tonic
and get some funny gags out of its
use on their heads. The fun becomes
fast and furious when a noted yegg
comes in for a shave and tries to
"The Newlyweds' Troubles"
Stern Bros. -Universal
Snuirt Stuff
Tync of Production -2 reel comedv
Snookums sends his parents
through the usual grief this time
aboard a railroad train. Unusual op-
portunities for "gaggy" situations are
offered at night in the "sleeper",
most of which are turned to good ac-
ci>unt for laughs. To merelv sav that
the kid is clever hardl\- covers the
ground.
"Monty of the Mounted"
Lupino Lane — Educational
Mounted Police Burlesque
Type of production. . . .2 reel comedv
A very good burlesque on the
Northwest mounted police theme,
with T,upino Lane cutting some very
funnv capers. As a rookie, the ser-
geant sends him single handed to
rapture a desperado who is the ser-
eeant's half-brother, and is his dead
image. This leads to some laugh-
able mixups. and the star has a
chance to show his unusual abilitv
as a comedy tumbler and all round
cymnast. A dummy horse which
collapses every time Lupino tries to
mount it is one of the best gags
The comedian hits his stride in this
one. It furnishes more than the usual
quota of laughs.
Week's Headlines
Monday
".Mediocrity in piclurcs driviiiK l).iltoiiii <rom
dox-officf." Kr.ink WiKon. production finan
cirr and lliLatrr executive nays.
KcyampinK of anli-trii!>t slaliitrs may be con
.sidcred by Congress at {all Ncssion.
.N'.itiiinal film fiinil siikkc»I<.'<I to aid French
iniliistry.
.N'orthwcyt c.xliiliitors rc{u>.ini{ to advance Ijiiy-
iiiK season to comi>ly with distributors'
u i^hes.
Kox to build $•», 500.000 first run in Dayton.
Forty bouses opening in Philadclphi.i Irrri
tory in September and October.
Tuesday
Sam Katz calls confcrciui- ol liMdmi; ex
hiliitors to reduce ovcrhea<l.
Dept. of .lu^tice started prolw o{ industry'*
activities last Ai>ril.
BiK Feature Rights wins rounil over F-xcel
sior Film Co. in film piracy case at I^uis-
villc.
Bo.K oflfice value of topical film- revealed in
experiment at Ottawa .
KoxStanlcy ihealer troubles in Philadelphia
and Newark ironed out.
Koyal (,'ommission continues investigation into
Australian industry.
U. S. films brought $114,000,000 extra trade
to country in first six months of 1927.
Reticence marks reception by producers of
F'rank Wilson's charge that "mediocre
films" are hurting business.
Film industry in Mississippi flooded area op
timistic over return to prosperity.
Wednesday
Slu<lii» uHicials di.sclaim Wilson's charge of
mediocrity in films.
V. & R.-Saxc tieup declared all off. Trade
Commission rlecision influenced deal.
Speculation as to reopening of Vocafilm as
officials resign.
Carl Millikcn tells World Federation of Edu-
cation Assns. that films are teaching toler-
ance to the world.
France and its African provinces have 4,098
theaters.
National Theater Supply Co. becomes dis.
tribiitor of Sentry Safety Control device.
Further change of French noninflam decree
sought.
.Spain cuts import taxes in half to aid U. S.
industry.
Thursday
American Society of Composers. Authors and
Publishers to insist upon ten cents a seal
music tax.
IJistrilmtors reject Cleveland rezoning plan.
New Kansas City theater ordinance believed
sponsored by operators.
Universal to open one a week for six weeks.
starting Aug. 26, climaxing expansion pro-
gram.
Financial betterment of Northwest territory
seen.
Texas organist perfecting a "pipeless" organ.
Friday
Rumblings of row with lalior unions heard at
many key points; exhibitors declare they
can't meet demands.
Exploit.ntion division planned by M.P.T.O.A.
to make "picture the thing" in picture
houses.
Ccorge Weeks joins Christies as eastern chief.
Will continue with I'aramount.
Paramount cutting number of westerns; 14
originally scheduled for 1927-28.
Eniil Jannings to make four a year under
new Paramount contract.
Saturday
Apportioning play dates on unit plan new
n. & K. system.
Paraufamct deliberations close satisfactorily.
Seven rcgionals hand to cover 17 cities in
mid-West.
Will Mays sues to block Samuelson testimony.
Irish up in arms over jibes in pictures.
Coast exhibitors here for protection confab.
Ohio Amusement Moves
Cleveland — ^The Ohio Amusement
Co., operating one of the leading lo-
cal circuits has moved out of the
Film Exchange into larger space at
1607 East 21st St.
m
THE
12
■^ak
DAILY
Sunday, August 14, 192
7 Regionals Banded
Together in Mid-West
(Continued from Page 3)
Detroit; "M. P. Digest, " Chicago and
Indianapolis; "The Ohio Showman,"
Cleveland and Cincinnati; "Film
Trade Topics," Denver and Salt Lake
City; "Exhibitors' Tribune," Okla-
homa City and Memphis. Of the
group the last four named are new
publications.
All papers in the group are to pub-
lish weekly and to maintain several
similar departments, material for
some of which will be syndicated.
Advertising in the seven will be sold
as a single unit.
Ben Shlyen is president of Asso-
ciated Publications maintaining head-
quarters here. Nat Royster heads
the Chicago branch, wliile C. J. Nut-
tall is manager of the New York of
fice.
Portland Overseated
Portland, Ore. — New projects will
add 17,000 seats to this city's total
bringing it up to around 40,000. The
population is around 325,000. The-
aters being built are the Paramount.
3,000 seats, which West Coast will
operate; United Artists, 1,000; Lib-
erty, 2,000; Hippodrome. 1.600; Tib-
bett's Oriental, 2,000.
"Blue" Lid Stays
Danville, Ky. — Sunday shows were
short-lived here for when Bert
Huple, manager of the Kentucky
operated by M. Switow & Son,
Louisville, opened the theater at
one o'clock Sunday afternoon, he
was confronted with an injunction
which was not served when he prom-
ised to close the house immediately.
New R. I. Theater Rules
Providence, R. L^ — Atty. Gen. Char-
les P. Sisson has issued to all town
clerks and managers of theaters the
new rules signed by Gov. Pothier.
These rules are effective at once and
are similar to the rules now in effect
in most of the cities of Rhode Island
regarding construction and operation
of theaters.
Fitchburg Showman Dies
Fitchburg, Mass. — Frank Healy,
proprietor of Shay's, died after a long
illness here.
Roadshowing "The Clown"
Dallas — R. & R. Enterprises, local
Columbia franchise holder, and op-
erator of around 50 theaters in this
territory, will roadshow "The
Clown." The company selects a jiic-
ture periodically for roadshowing
over the circuit, building a special
truck ballyhoo which visits the var-
ious towns.
Cooper Managing Central
Max Cooper has been named su-
pervising manager of the Central and
Colon}' under Hugo Riesenfeld, man-
aging director. "Les Miserables"
opens Aug. 22 at the house, instead
of Aug. 21 as previously announced
The Presentation Field
/••'.v CHARLES F. HYNES
New Owner at Plainview, Neb.
Plainview, Neb. — Eric Wesselman
has purchased the local theater.
How B'way Does It
Capitol
"'I'href l)aiice^'* from "The Bartered
Bride" h.v Snietana comprised tlie overtiire
selection with Jane Overton following in a
toe dance, "Pizzicato Bluette." She worked
Iiefore a metal cloth curtain illuminated hy
\aried colored side lights. Sylvia Miller and
William Robyn came next n a duet "That
Ni;.,dit in Araliy," by Snyder. The scene
opened with Robyn, in marine officer's tmi-
form. seated al a table, a scrim curtain con-
cealing the back part of the .stage which is
d;irk for the first part of the act and gradu-
ally illuminated, the scene disclosing a desert
setting, tall palms outlined against a sky
backdrop with sun disc to one side. There
is ;i dance by the ensemble garbed in .\rabian
costume. The Capitol ^Magazine brings a break
in the |)rogram and then follows the ballet.
"Spring and Autumn." A full stage is iised.
the backdrop a colorful forest scene with care-
ful lighting greatly enhancing the beauty of
the scene. The ballet is attired in frocks of
varied colored shades of pink and made to
represent flowers. The dance pantomime tells
'he story of the season change 'and in this
Mile. Dagnova. John Triesault and Serge
Leslie participate. The numbers consist ot
"Lo. Hear the Gentle Lark" sung by Care
line Andrews: "The Forest of Roses," dance:
"Variation." dance: "Roses of .Spring."
dance: "Yellow Roses." dance; "Wind and
Oesidation.' dance and "The I.ast Rose of
Summer," sung by Miss Andrews. The fea
ture concludes.
Mark Strand
A de\iation from the usual straight over-
ture is offered in the opening number which
is billed as "Overture-Ballet". Tscliaikow-
sky's "Capriccio Italien" is the selection and
there is an accompanying ballet ' worked out
appropriate to the theme. Mile. Klemova and
the ballet corps, in peasant costumes, are
seen in a dance number. A full stage is used,
red, white and green hangings decorating the
stage. The; newsreel precedes the appearance
of Don Voorhees and his orchestra which
features Red Nichols, cornetist. and Cy Lan-
dry, eccentric dancer. A round of popular
nimibers are listed among their offerings,
(^rville Rennie. tenor, supplying vocal ac-
rompauiment for "Me and My Shadow". A
full stage for this with a silver put-out af-
ter the fashion of a huge sunburst, is set
aganst a background of black back drops.
The feature is the finale. '
Paramount
.Strains of the old refrain. "Memories",
coming from the orchestra, introduced the
program and also a color film novelty run
in conjunction with the overture. Jesse Craw-
ford played several popular numliers on the
organ, with the words flashed upon the cur-
tain, ccnitinues, wth Paramount News and a
cartO(jn preceding the main presentation mim-
ber, a Frank Cambria jirodnction called
"Orange Blossoms". This consists of selec-
tions by the Paramount stage orchestra aug-
mented by a variety of short acts, dancing,
vocal anil comedy acrobatic numbers. A full
«tage is \ised. the musicians seated upon a
d;iis. passages to the extreme right, left and
back cleared for the use of the ensemble used
in different mnnl)ers. Decorative backdrops
Mid side wings are the only stage decora-
tions. The first scene presents a garden set.
'>orolhy Neville singing "Serenade" by Di
Caupa. Eugene Cibelli singing Toselli's "Sere-
nade". Fight girls hidden behind bouquets
of white flowers formed into a bower, are
aNo used in this number. The "g.arden
scene", worked out on a scrim curtain is
raised as the light fades in on Ben Black
and his orchestra for the first number. "Tar-
.antella". danced by the Paramount girls, wear-
ing colonial costumes, and there are clown
cai>ers by "Toots". "Song of the Wander"
by the orchestra with a vocal trio comes next
and then "Santa T.ucia". sung by Dorothy
Neville. Earle and Bell do a turn with
guitars and Dezso Retter. a comedy acrobat,
dirl some fancy clowning. "A Florentine
Wedding", a tableaux, staged on the high
platform to the rear of the musicians, con-
cluded this portion of the program, the fea-
ture concluding.
To Discuss Costs
PRESENTATIONS will be
one of the most important
topics of discussion at the pro-
posed economy convention of
leading exhibitors sponsored by
Sam Katz, president of PubUx.
Invitations to the meeting have
been extended to between 25
and 30 leading exhibitors of the
nation, to convene in New
York some time this month,
following return of Katz from
Eurooe. The meeting has been
called to curb theater costs,
which are declared to have
reached an alarming figure.
Some method will be sought
to curb elaborate presentations,
'or at least to bring their cost
to a lower level, it is expected,
although just what action along
this line may be taken is prob-
lematical. Publix's new Paul
Ash policy, which is declared
to be boosting business and re-
ducing overhead, will come in
for considerable discussion. It
is expected that some agree-
ment may be made to eliminate
competitive biddins; for name
acts in the scramble to "outdo
the other fellow" with presen-
tations offered.
Rivoli
The Duncan Sisters are the whole show.
A short overture is followed by a news week-
ly. Then Rosetta and Vivian appear on the
stage for several numbers. When caueht at
a mid-week evening performance, the offering
went over only fairly well. Vivian appears
in lightface as against blackface in the pic-
ture.
Roxy
The entertainment opens with "Piroushka,"
a Russian Festival, the orchestra supplying
the elaborate accompaniment for songs and
d.'inces in(flnded in this cycle. A full stage
is usefl for the niunber. a b.ackdrop represent-
ing a huge hall of Russian design, the only
decoration. The ballet and chorus are cos-
tumed as Russian peasants. The offerings in-
clude "iVfarch of the Sarilar." by the or-
chestra: "Dancing Song" bv the chorus:
"Breeze," snnir by Anna Savina. acconi
Tianierl by the Balalaika orchestra and chorus:
"Dance of the Kerchief." by ]\f, .Vodno> ann
the ballet cor]>s: "Two Guitars" played bv
the Balalaika orchestra: "Dance Grotesciiie"
by Stella Stepanotf and M. Vodnoy; "Dance
Russe" by Theodore .Stepanoff: and the fina'e
of song -and dance by the ballet corps ano
ensemble. Divertissements are "Orientale"
in which Amelia Allen does a contortion
dance with the ballet, in Egyptian co'-tumes,
participating. The scene is a Buddha throne:
"A Music Box," a dance novelty, the orches-
tra providing the tune of a music box while
the three clancers after the fashion of auto-
matons perform their .steps, set center stage
ilhu^n'n.ated by white spots, the remainder of
the stage hung with black drapes: "Love's
Dream." sune by Dorothea Edwards and the
ensemble. The scene presents a full stage
with the hack section raised to conceal the
chorus standinor in the darkened fore part
of the stage. To the rear a sky background
with girl and man silhouetted against a huge
moon. Vines hanging from above and a thin
curtain to the front, and over all. completes
the setting. The chorus and soloist remain
unseen throughout the number. The feature
concludes.
Mark Strand
(Brooklyn)
Running time of show was two hours am
four minutes, one hour and 12' minutes 01
which was consumed by the feature, eighl
minutes to the Topical Review and the n.
maiuing 44 minutes by the musical incidents.
Liszt's "Les Preludes" was overture. Li|^
were as follows: silver metalline draw cur-
tains closed over small production stage and
lighted by arch spots of green and magenta;
X-ray foots and borders on small st,age of
green and magenta; bridge lamps flooding
<ide drapes with same colors and from dome
Mestrum floods nf green over musicians and
augmenting colors on the drapes. "A Rose
for Every Heart." composition by Cadman,
was sung as base solo by Walter Smith "in
one," backed up by a plush curtain, while i
the ballet corps attired as roses of different ,
colors served as floral background. White i
spot from the dome covered the singer, while ]
two lemon floods were on the curtains and ■
ballet; bridges also lemon floods, (four min.' i!
utes), j!
Edward L. Hyman's newest revue, ''In :
Tulip Time," had a set in full stage and j
represented a tulip garden in Holland, Tile \
traiisjjarent drop and propelling windmill sefv- ';
ed as background. Art Landry and his Vic- '\
tor Recording Orchestra were dressed in blue »
atin Dutch costumes and were seated on 18 jl
inch platform in front of three rows of tu- '|l
lips. Band opened the incident with "In ■',
Tulip Time," with a vocal chorus by a basso. I
Pink spot on singer; lemon spots from bridges
on girls as they enter at chorus of song; '1
foots and borders light blue. Jack Kiano, •'.
contortionist dancer, did some impossil^ i
-teps to the tune of "Crazy Words." ^\
was covered by a white spot from doilie;i|
Ijridges oflF. "Me and My Shadow," a ntatt-i
ber in which were featured a cornet, a guitar, i
a baritone and four violins followed. Light)
blue floods on musicians, while a white spott
picked out the individual musician as he
played alone. A violin solo by Sascha Kind-
ler, "Play. Gypsies, Play" from "The Coun-
tess Marizta" came next. Bridges deep
blue floods on production stage, an amber
spot from dorne on Kindler. Ballet corps
costumed as Dutch boys and girls followed
with a wooden shoe dance while band assist-
ed by playing "Dutch Kiddies." White floods
from bridges and dome. Two girl pianists
were then spotted with white lights from doBK I
and then played several selections. To close
the incident, Gershey and Hulley, two Al-
pine jiggers, did quite a unique dance. Lemon
floods on production stage. As an eiicore
the ensemble "In Tulip Time," with lights
as at opening.
Standard
VAUDEVILLE
for Motion Picf^tce Pre^entalion
The FALLY MARKUS
VAUDEVILLE AGENCY
Lackawanna 7876
1S79 BROADWAY, NEWYORK CITY
AMALGAMATED
VAUDEVILLE AGENCY
Attractions for
Picture Theatres
Standard Vaudeville Acts
1600 Broadway, New York City
Phone Penn. 3580
Give Them the Best
Theatre patrons are entitled to
the best screen quality— which
means Eastman quality.
Give them the best. Most
productions are made on Eastman
Negative. Specify prints on East-
man Positive and you get the film
combination that first made
movies practicable— that has
maintained its superiority from
the beginning of the industry.
EASTMAN KODAK COMPANY
ROCHESTER, N. Y.
1
on't oflFer
your |)atrons
"something lust
as good"
give them the
best itpays!
There is no
substitute for
PATHE NEWS
I
Issued twice a week
PATHE EXCHANGE, INC.
DEMILLE STUDIO PICTURES - PATHE NEWS - PATHE WESTERNS - PATHESERIALS - PATHECOMEDIES
Member of Motion Picture Producers and Distributors of America, Inc.
Will H. Hays, President
J
I
.^<>HEWSPAPER
i/'FILMDOM
ML THE NEWS
ALL THE TIME
'OL. XLI No. 38
Monday, August 15, 1927
Price 5 Cents
9 9
r
*' Wings
KE epic of the air has ar-
rived. By its sweep, its
niafjnitiule, its thrills and
- humanness, "Wings" has
«\vn straight and true into th?
tegory of the biggest in pic-
res.
Paramount and all those cou-
rted with its making, have
lilt this production as it should
ive been built. Since it is the
)ry of aviation in the world
ir it is in the air that the un-
dnicnt takes place.
Big
The picture is best described as
When you see the air stuff, an
i of the terrific e.vpense entailed
I get over. There has never been
thing quite like it in the history
>roduction. The air sequences are
-;nihcent. unique, thrilling, hreath-
i;:ing and stupendous all in one
l:ath. And. you will admit, that's
ging some.
The Story Falters
The dramatic stor}- is not espe-
{'lly strong. As a matter of fact,
t^ first half has ne.xt to nothing in
Jfrrative thread. But strangely or
!>er!y enough — it depends on your
le — this makes no difference. For
- is an epic of aviation. The aero-
bes make darn fine actors them-
.sives. But the yarn was one of
v.irling propeller blades and pop-
fig machine guns, rather than a
^e of heart-torn lovers and droop-
• : eyelids.
The Human Equation
\nd so, as they fitted into the
^;ole. Buddy Rogers and Richard
•'len as the aces did nice work,
lere was real drama in the final
c-sode where Rogers, avenging .'\r-
l''s supposed death, shoots down
J s very aviator and doesn't know
lUmtil the end is near.
A'illiam Wellnian, one of the
.\.inger directors, can rightfully
s,ut a feather in his cap. He had
?3ig chance and took advantage of
1* And in distributing credits we
pe many to Harry Pcrrv and to
aier men behind the cameras for
t?y did an outstanding job.
■■showmen are also advised to se-
( c the music score, arranged bv
' m Zamecnik. It's splendid.
KANN
GOV'T FINDS CENTRAL Persistent Denials Fail to
EUROPE A BIG EI[ID
Those Markets Capable of
Indefinite Expansion,
Report Holds
ll'ashinylon Bureau of THE FILM DAILY
Washington — The Department of
Cdnimerce. through its M. P. Sec-
tion, on Saturday made public a 55
page Trade Information Bulletin
covering activities in Central Europe,
Ital\- and Spain. In a foreword. Dr.
Julius Klein, director of the Bureau
of Foreign and Domestic Commerce,
declares these markets are "capable
of indefinite expansion, dependent
chiefly on a greater measure of eco-
iContinued on Page 3)
Quell Reports of Poli Sale
"KONTINGENI"REMAINS
WITHOUT ANY CHANGE
In all likelihood, there will be no
immediate change in the German
"kontingent" restrictions bj' which
one German production must be
shown for every picture imported in-
to Germany. The .American indus-
try is particularly concerned \ '."
these regulations since the prei m-
(Continued on Page
Nezvsreel Praised
Rapid City, S. D.— To the
many achievements to the cred-
it of the newsreel has been
added another, that of helping
President Coolidge run the
government. The Chief Exec-
utive made the statement him-
self, declaring the newsreel
gives him ideas of events and
prob'ems throughout the world
he otherwise might not appre-
ciate.
The newsreel is his favorite,
the President declared, point-
ing out its importance in keep-
ing peop'e informed of current
events.
Survey of Chain Under
Way Seen as Forerunner
of Deal's Closing
Springfield, Mass. — Despite denials
reports i)ersist that S. Z. Poli will sell
his circuit, presumably to Stanley.
While Louis M. Sagal, general man-
ager of the circuit insists that Poli
has not been approached, even though
lie admits he has talked over a deal
with "some of these people" the tour
of inspection of Poli houses by groups
of men surveying interiors and exter-
iors is considered evidence here that
a (leal is in the ofTing.
I'dli has blocked any deal, it is
{Continued on Page 12)
MUSICIANS'UNIONWAITS
U.S. RULING ON ALIENS
Wesco Dickering for i y
of Portland Suburt^ans
Portland. Ore. — Wesco, which has
just closed for the Guthrie circuit
of three theaters at Salem, now is
dickering for several suburbs here.
The Roseway. is one sought, and .\\
(Continued on Page 2)
Attorney General to Define
Artist as Next Step in
Exclusion Fight
The question of what constitutes
an artist is before the Dept. of Jus-
tice for interpretation, as the ne.xt
step in campaign of the American
Federation of Musicians to exclude
"hordes of foreign musicians" from
entering the country to compete with
American musicians, according to
Joseph N. Weber, president of the
federation.
.\ tacit imderstanding has been ar-
( Continued on Page 2)
B.& K. Dozvnstate Protection
Demands, Rile Distributors
Chicago — Protection sought in re-
zoning of this territory is by no
means confined to Chicago. Tlie
problem presented by the clearance
demands of Balaban & Katz is in-
creased and emphasized by the ex-
tended protection sought in down-
state towns in which their circuit
Operates. These run as high as ex-
tended protection of 60 davs, with
many of the runs exclusive for the
city bought.
The situation is one which is wor-
rying distributors who see in the de-
mands a holding up of revenue, as
well as actual losses of rental. If
granted, the proposed system would
make this the most highly protected
territory of the nation.
Details of extended protection
sought by B. & K. outside Chicago
appear on page 11.
RflNHARDT TO DIRECT
fOR UNITED ARTISTS
Max Reinhardt will produce one
picture for United Artists, according
to a Salzburg cable to the "New
York Times." Morris Gest who is
to produce "The Darling of the
Gods" for United engineered the
deal.
The story which this German
stage craftsman, whose reputation is
international, will make is a modern
romance with a European back-
ground, written for him by Rudolph
{Continued on Page 3)
King with United
Hollywood — Henry King has sign-
ed with United Artists.
Fore!
The Fall Film Golf Tourna-
ment will be set sometime this
week, the committee in charge
anticipates. This much is cer-
tain:
The month — September.
The day — imdetermined.
The club — somewhere in
Westchester County.
All details are expected to be
ironed out in the near future.
Full dope as fast as it is de-
termined.
^
THE
-:m^
DAILV
Monday, August 15, 1927
M^^^UTUE NEWS
'AlLTHt TIME
^Kt»l^¥
Vol XII No. 38 Monday. August 15. 1927 Price 5 Cents
IQHN W. ALiCOATE
Publisher
Published daily except Saturday and holiday?
at 1650 Broadway. New York, N. Y.. and
copyright (1927) by Wid's Films and Film
Folk. Inc. J. W. Alicoate. President and
Publisher; Maurice D. Kann. Vice-President
and Editor; Donald M. Mersereau, Treasurer.
Business and Advertising Manager; Ralph
Wilk, Traveling Representative, lintered as
,econd class t^atter May 21. 1918. at the
post-office at New York, N. Y under the acl
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York.
$10.00 one year; 6 months, $5.00: 3 months
$3 00 Foreign, $15.00. Subscribers should
remit with order. Address all communica-
<Zl to THE FILM DAILY, 1650 Broad
way. New York. N. Y. Phnne Circle 4716
4737-4738-4739. Cable address: . F^mday.
New York. Hollywood. California— Harvey
E Gausman, Ambassador Hotel: 'Phone,
Drexel 7000 and Washington 9794. London--
Ernest W. Fredman, The Film Renter 58,
Great Marlborough St., London. W. 1. fan?
— La Cinematographic Francaise. 5. Kue
Saulnier.
Financial
Quotations
High Low Close Sales
•tAm. Seat. Vtc
•tAm. Seat. Pfd
•Balaban & Katz
"Bal. & Katz Vtc
Eastman Kodak. ... 163^4
*tFilm Inspection
♦First Nat'l. Pfd
Fox Film "A" 62
IFox Theaters "A" 15'/^
*Intern'l Project
Loew's, Inc. 53J^
*ttLoew's 65 41 ww
*ttLoew's6s41x-war ....
♦M-G-M Pfd
♦M. P. Cap. Corp
Pathe Exch. "A". . 32
Pathe Exchange . . 7
ttPathe Exch. 7s 37
Paramount F-P 98'/^
tParamount Pfd
ttara. Bway. S'/^sSl 99i^
•*Roxy "A" 29
**Roxy Units 32
**Roxy Common... 7j4
Skouras Bros 56
Stan. Co. of Am.. 65
*tTrans-Lux Screen ....
•jUniv. Pictures
Univ. Pict. Pfd... 100
tWarner Bros 16^
Warner Bros. "A" 23 ^i
48
60
73 !4
16334
1637/,
47/,
lOOH
5954
62
145/r
15/2
10
53
537^
103H
103/2
25
9
32
32
7
7
100^
95 7/,
98'/,
117
99/2
99/2
26
....
28
6-4
56
56
65
65
4^4
30'/,
inn
100
15/2
15/2
22^8
23/4
200
1,100
200
l',466
400
100
Musicians Wait
Ruling on Aliens
(Continued from Page 1)
rived at with the Dept. of Labor re-
fers the matter of a decision relative
to the question of what constitutes
an artist to the attorney general for
a decision, he said.
"Further steps in the fight to ex-
clude foreign musicians from detri-
mental competition with American
musicians will depend on the decision
of the attorney general," he contin-
ued. "If the attorney general de-
cides in favor of our contention that
the ordinary mass of foreign musi-
cians can be excluded when import-
ed under the definition 'laborer in the
field of music' so as to come under
the provisions of the Contract La-
l)or Law, we will, of course, have
achieved a speedy victory in this big
fight right off the reel, and such a
decision would be a cause of tre-
mendous congratulation to every
musician in the United States.
"An adver"Se decision, however, on
the part of the attorney general will
mean a big fight ahead of us. Should
the attorney general decide against
us in this big national campaign we
will have to turn immediately to the
5,000,000 trade unionists connected
with the American Federation of La-
bor and gain their active assistance,
which we are already sure of."
Paramount Held Liable in
Boston Film Explosion
Boston — In a test case brought
jointly against Paramount Corp., the
Boston Elevated Railway and John
F. Bowditch, brush manufacturer, to
determine responsibility for property
damage and injuries to 40 people by
the explosion of film in transit on ?
car of the subway Jan. 3, 1925, a jury
has found against Paramount, but
has exonerated the transit company.
As a result of the decision, suit';
entered aggregating about $1,000,000
will be filed against Paramount.
Counsel for some of the plaintiff?
stated it doubtful if the suits would
be tried, believing it possible to reach
a settlement out of court.
The test suit was brought by Made-
line Guinan and the jury awarded her
damages of $15,318 for personal in-
juries. Trial of the suit consumed
39 court days and the jury made it?
award after seven hours' deliberation
.'\s a result of the explosion, fire
and panic in the subway car. 40 ner-
sons were injured, several requiring
long treatment at hospitals.
4,100
"'i
20
200
1.800
♦Last Prices Quoted »*Bid and Asked (Over
the Counter)
tCurb Market ttBond Market
NOTE: Balaban & Katz is listed on the
Chicago Board; Skouras on the St. Louis
Stock Exchange and Stanley in Philadelphia.
Combined Enterprises Get Sixth
Boonton, N. J. — Boonton Amuse-
ment Co., has taken over the Daress.
Bert Ungar is manager. The parent
company. Combined Theatrical I'~n-
tcrprises, operates five other theaters
in the state. Officers are: Stanley
Sobelson, president; Louis Heiman.
vice president; Fred Ungar. secre-
tary, and J. J. Thompson, treasurer.
Adler Buys Theater
Marshfield, Wis. — John P. Adler,
operator of a number of theaters, has
recently purchased the Trio, which
he has operated under a lease for a
number of years. The purchase was
made from the Lang and Scharman
estate. Besides operating the Marsh-
field house Adler also owns theaters
at Stevens Point and Waupaca.
"Patent Leather Kid" Opening
With Richard Barthelmess, star.
and Al Rockett. producer, as honor
guests, "The Patent Leather Kid"
has its premiere tonight at the Globe.
Four Days' Filming Cost $75,000
Four days of filming in England
cost the "Sorrell and Son" unit $75,-
000, according to Herbert Brenon,
who said he waited 13 days to get
clarity and sunshine.
F. & R. Officials Here
M. L. Finkelstein and Edmund
Ruben of Northwest Theaters ("Fin-
kelstein & Ruben), Minneapolis, are
scheduled to arrive in New York to-
day.
Paramount House Opens Next Month
Paris — Paramount's new theater is fast
nearing completion. The opening is sched-
uled for September.
Rock's Studio Proposition
Hollvwood — Joe Rock has two
pronositions for the building of a
studio on property he owns here.
Sterling, it is said, is not connected
with the proposed ventures.
Tiffany Opening Postponed
Charlotte — Opening of Tiffany's
new exchange in Charlotte, original-
ly set for todav, has been delaved
until Aug. 22. E. E. Heller will be
manager.
Australian Combine
Sydney, Australia — Cinema Art
Films and Exhibitors Alliance Films.
New Zealand, have merged as Uni-
versal Films. Economy in manage-
ment and intention to specialize in
British and other European filni?
promoted the merger. Eleven Brit-
ish pictures have been obtained ?nd
option on the output of "a leading
British distributor. Australian and
New Zealand capital is financing the
organization.
Coffins Heads Roach Publicity
Culver City^Ray Coffin. Hal
Roach's personal representative, has
assumed direction of the Roach stu-
dio publicity department.
Exhibitors in the States of lo-wa and Nebraska
CAN SECURE
MASCOTS TWO SERIALS
fro«n the
INDEPENDENT FILM CO., ''%\::r^:C..lir-
Joseph & Meyer Stern
Lovely
Anita Ste-wart in Tlie Isle oS Sunken Gold
A South Sea Island Romance in Ten Chapters
HEROES OF THE WILD
A combination of Wild Horse Jtnd Dog Serial. Starring JACK HOXIE.
Featuring White Fury, King of Wild Horsds and Tornado Wonder Dog
MASCOT SERIALS are SERIALS OF MERIT
Blazing tlie Trail
Equipment Notes
Parrish Transferred to N. O.
Atlanta — P. C. Parrish, southern
division purchasing agent for Nation-
al Theater Supply Co^. has been pro-
moted to manager of the company's
New Orleans' office, and will assume
his new duties Aug. 20. He suc-
ceeds C. D. Porter in New Orleans.
D. P. Bott, of the Chicago office, is
in Atlanta to fill the vacancy cre-
ated bv the transfer.
Wesco Dickering for Buy
of Portland Suburbans
(Conthiued from Page 1)
Updegraff, its owner, now is in Los •
Angeles reported conferring on the
deal. Seltzer's Alameda also is sought
it is stated. Wesco has been plan-
ning to erect a number of suburbans
here.
Another theater deal of local inter-
est is proposed sale of Universal's
Columbia to a bank, which wants the
site for expansion purposes.
Madge Kennedy Gets Estate
Madge Kennedy, widow of Harold
Bolster, received all but $2,500 of hi?
$500,000 estate, under the will filed
for probate'. The $2,500 is bequeath-
ed to his secretary.
M-G-M Signs Neilly
Culver Citv — M-G-M has signed
Neil Neilly.
Woonsocket House Closes
Woonsocket, R. I. — The Park is
closed for alterations.
QUALITY PRINTS
Titles and Negative Developin*
Release Printing
U S. Film Laboratories Im
Hudson Heights, N ]
Palisades 367P
AMERICAN AND FOREIGM OrSTRIBUTORs]
I OF qUAUTY MOTION PICTURES
^
PICTURES n
nHUR A.LEE PRES M
701 SEVB»#rH MK. NEW YORK .BBYANT 6355 j
I If You Are in the '"
Market for Any Kind of
MOTION PICTURE
APPARATUS
CONSULT US AND SAVE
MONEY
SEND FOR OUR PRICE LIST
no W'-^t ^?"-'^'- '^''••■"-H.Ny'
Phone Penna. 0330 ' ,
Motion Picture Department I
U. S. and Canada Agents for Debrie
THC
Monday, August 15, 1927
Gov't Finds C^en'l
Europe Big Field
(Continued from I'aije 1)
uoiiiic prosperity and a consequent
development of exliibition facilities."
The material was assembled by
Trade Commissioner George R.
Canty during the course of a study
of the markets discussed. While de-
signed only to point out the more
important commercial features of
production, distrihutit)n, and exhibi-
tion, the Department hopes that the
bulletin will furnish a sutTicient fund
of basic data to be of service.
"Central Europe (consisting of
(iermany, Poland. Czechoslovakia,
\ustria, and Hungary), Italy, and
Spain, together form a very valuable
market for American motion picture
films, American pictures making up
the bulk of the programs in alt these
countries," states Klein. "During
1926 over 20.000,000 ft. of such film
were exported to this area, as against
less than 50.000 ft. in 1913. Further-
more, all these markets are capable
of indefinite expansion, dependent
chiefly on a greater measure of eco-
nomic prosperity and a consequent
levelopment of exhibition facilities."
Central Europe, Spain and Italy
ave 9.500 theaters or slightly over
n) per cent of the total for all Eu-
ope. according to a survey compiled
Ijy Trade Commissioner George Can-
ty for the Dept. of Commerce. These
theaters are supplied by 382 distribr
utors located in the larger cities. The
home industry consists of 227 pro-
ducers, whose combined output was
U6 productions in 1926.
Germany, which is the largest pic-
ure market in Europe, at the begin-
ling of 1926 had 3,878 theaters, 163
listributors, and 206 producers, who
iiade 246 pictures during the year.
Second is Italy, w'hich has approxi-
iiately 2,000 theaters, 40 distributors,
)ut only three producers, who during
,926 issued 10 features.
i Spain has 1.500 theaters and 30 distributors,
.•'ifteen productions were released by the five
(reducers operating in six studios during 1926.
Four of these studios are in Madrid and two
ri Barcelona.
I Czechoslovakia, with 720 theaters and 20
listributors, had an output of 105 pictures.
ihich included 12 features from two produc-
ig companies.
Austria has 500 theaters and 20 distribu-
)rs, and. next to Germany,, produce<I the
reatest number of feature pictures. 24. There
re but four companies producing in Austria.
I Hungary has 455 theaters of which 90 are
•cated in Budapest. Approximately 50 dis-
'ibutor? are operating in this market. The
/ur producers of the country combined, dur-
ig 1925, made but five pictures over five
;els in length and about 37 of one reel each.
Theaters in Poland have decreased from
)0 in 1924 to about 450 at present. Of this
limber, 34 are located in Warsaw. Sixty
^stributors are located in this country and
ree producers, who made but four pictures
1926.
In Germany, plans already are made for the
nstruction of 80 picture theaters, which will
' at approximately 100.000 people. This i?
jj outstanding contribution to European
ogress in the theatrical world.
■Poland, with 400 theaters and 120,000 seats,
•>t preparing for any growth.
marked expansion is anticipated in Aus-
i.i. .ilthough the provincial authorities state
■ lit licenses for the construction of eight the-
:'rs have been isuued and that three more
; f- under advisement. These, however, are
1 f small houses, probably not exceeding 400
■ = . each. Czechoslovakia and Hungary do
(•port any projects.
Italy, five new houses, with from 1,000
f :.000 seats each, are likely to be erected.
V le one house in Milan, to seat 2,700, is
J^^
DAILY
The 15 Wealthiest Showmen in the U.S.
John
Ringling
SOURCE: ESTIMATED BY VARIETY
Chart by FRELING FOSTER
The show business alone did not make these
fortunes. A considerable part of almost
all of them was made in real estate.
John Ringling $60,000,000
Henry W. Savage 40,000,000
AdolphZukor 40,000,000
Marcui Loew .. 35,000,000
Lee Shubert 30,000,000
William Fo% 30,000,000
E.F. Albee .25,000,000
Jetse L. La.ky. .. . .70,000,000
Ed. Ballard (circui operitor) . 20,000,000
Joe Leblang (cut rate ticket king) 1 5,000,000
Harold Lloyd 15,000,000
Joseph M.Schenck. 12,000,000
A. L. Erianger 12,000,000
J. J. Murdock (Keith-Albee executive) 12.000,000
000,000
Adolph Ramish (CaUL theatre operator) 12
Joe Harold \ L
Leblang Uoyd Erianger J. J.
Jos. Mur- Adolph
Schenck dock Ramish
now under construction. Spain seems to
have too many large theaters at present, most
of which, however, need modern improve-
ments.
In 1925 the German film industry consisted
of 102 stock companies with a total capitali-
zation of approximately 70.000.000 marks, and
327 other companies, capitalized at 9,500,000
marks. Two hundred and six firms registered
as producers (138 in 1924) and 163 as dis-
tributors (117 in 1924) of films.
For the 12 months ending August 14,
1926. 185 feature films were produced and
<listributed in Germany ; these were produced
by 81 different companies and distributed
by 37.
Eaves Planning Additions
to Chain in Carolinas
Charlotte — D. M. Eaves of Union,
S. C. plans several additions to his
already large circuit in the next few
weeks. Eaves now operates the
Princess, Fayetteville. N. C; Rialto,
and Dreamland, Union. S. C; Opera
House and Strand in Gaffney, S. C;
Imperial, Newberry, S. C; Rialto,
Rock Hill, S. C; Dreamland, Ches-
ter, S. C. ; Lockhart in Lockhart, S.
C; Buffalo at Bufifalo, S. C; and the
Lyric in Sumter, S. C. W. C. Co-
stephens is booking manager of the
circuit, w'ith headquarters here in the
office of the Holacher Delivery Ser-
vice.
Epstein to Work in Germany
Paris — Jean Epstein. French director now
at work on "The Mirror with Three Faces."
has signed with a German producer to direct
three pictures.
^'Kontingent" Remains
Without Any Change
(Continued from Page 1)
derance of films imported into Ger-
many are made here.
Paramount and M-G-M were prime
movers in the plan to secure revi-
sion or perhaps elimination of the
system through negotiations conduct-
ed over a period of several weeks
with Ludwig Klitsch. active head of
the Ufa. Klitsch, together with
other Ufa officials, came to New
York to discuss changes in the con-
tract which binds Ufa, Paramount,
and M-G-M in the German distribu-
tion company known as Parufamet.
I'fa, as noted, has passed from
the hands of the Deutsche Bank to
Alfred Hugenberg, prominent Ger-
man newspaper publisher and an im-
portant factor in the Nationalist
party of Germany. Through Hugen-
berg's political activities, the two
American organizations believed the
"kontingent" situation could be rem-
edied. The negotiations over the
Parufamet contract were thus con-
ducted largely along these lines.
Klitsch and Eugene Schlessinger.
head of Ufa's theater department, are
now aboard the Berlin which sailed
early Saturday morning. It is un-
derstood that a satisfactory arrange-
ment was made concerning Parufa-
met but that it was determined not
to enter a political discussion which
would have ensued if Paramount and
Reinhardt to Direct
for United Artists
(Continued from Paye 1)
Konimer. his associate and Felix Sal-
ten, a X'ienncse |)laywriKht. It is
probable Reinhardt will leave Ger-
ni.iiiy for Hollywood in December.
Production would start then after the
tnst of the year. Reinhardt has pro-
duced only one picture, "The Isle of
I'.liss." made in 1911.
His entrance into production has
been on and off for over five years.
When Paramount was producing in
(iermany as the European Film Al-
liance, the famous German stage
craftsman was slated to make one
picture. It never developed.
In January. 1925, when Max Ree,
an associate arrived in New York
from (iermany, it was believed Rein-
hardt would follow shortly thereafter.
.V year later found Reinhardt as a
producer still discussed and that was
all. Cosmopolitan then admitted a
deal was under way for the German
producer to direct Marion Davies in
one picture. As a matter of fact Wil-
liam Randolph Hearst announced a
long-term contract with Reinhardt,
but Broadway ventured the opinion
which later proved correct: that it
would be a long time before Rein-
hardt came to America to direct.
The elusive story was again revived
in April of last year when the
"Times" reported that Reinhardt
would go to Hollywood in the fall
iinving signed with an important pro-
ducing organization.
In December, THE FILM DAILY
reported from Kansas City that
United Artists was seeking Rein-
hardt to direct "The Miracle." Since
then i-'irst National and M-G-M have
taken the question of "The Miracle"
rights to court.
M-G-M had insisted on a pledge
from Klitsch that the "kontingent"
would be altered.
It appears that the immediate fu-
ture rather will find Ufa strengthen-
ing its organization. Klitsch has ex-
pressed himself as satisfied with dis-
tribution and exhibition^ but, the pro-
duction angle in the Ufa triangle is
not in order. He will therefore turn
his efforts largely to the making of
pictures. Paramount and M-G-M
are committed to handle a maximum
of ten Ufa pictures in the United
States annually. Last year, only five
were found suitable. It is probable
that the improved Ufa production
standards next season will result in
eight pictures reaching American ex-
hibitors, four each on the Paramount
and M-G-M schedules.
In Germany, the conferences have
resulted in the divorce of Ufa distri-
bution from Parufamet. In other
words, Ufa will release its pictures
in Germany through its own organi-
zation. This will be done in order
to bolster the name of Ufa with the
German public and in the German
trade where the coined title of Par-
ufamet drawn from the participants'
names has led many to believe that
Ufa is nothing more or less than an
American controlled corporation
functioning in Germany.
n
ec
^
Two Doughboys
■Lost in a Harem
oull see to your
great glee in the
Howard Hughes and John Considene Jr.
I Presentation with
WILLIAM BOYD
MARY ASTOR
and LOUIS WOLHEIM
tirom the magazine story by Donald McGibney
directed by LEWIS MILESTONE
BOOKED BY THE
COUNTRY'S BEST THEATRES
I
Mmj^f^
m(SMM
WDth fihe
tuininoest
COMlErlDT
-^^
om the -^^
tuoiinneit
B
G
^ its a
orerse<^s
COMtDT
$e€in am
TEARS
inunrrn AnxiiTi
THE
DAILY
Monday, August 15, 1927
On Broadway
"Twelve Miles
Happened to
Wednesday :
Astor — "The Big Parade"
bioadway — "Lonesome Ladies"
Cameo — "The Russian Revolution'
Capitol — "After Midnight"
Criterion — "Wings"
v-aiety — "King of Kings"
Globe — "The Patent Leather Kid
hippodrome — "His Dog"
Harris — "Seventh Heaven"
Loew's New York — Monday:
Out"; Tuesday: "What
Father" and "Eager Lips
"Time to Love"; Thursday: "Alias the
Deacon"; Friday: "Snowbound" and "Not
for Publication"; Saturday: "Madame
I'ompadour" ; Sunday: "Lonesome Ladies"
Mark Strand — "The Figliting Eagle"
Paramount — "Service for Ladies"
Rialto— "The Way of All Flesh"
Rivoli — "Topsy and Eva"
Roxy — "What Price Glory"
Warners — "Old San Francisco"
Brooklyn Mark Strand — "The Blood Ship"
Fifty-Fifth Street Cinema — "The Jack Knife
Man"
"St. Joan" as Talking Film
London — Bernard Shaw, Sybil
Thorndike and her husband, Lewis
Casson, are making a talking picture
of St. Joan," in which Miss Thorn-
dike starred on the stage. Talking
pictures have an interesting future,
in the opinion of Casson, who adds,
however, that experiments with "St.
Joan" have not progressed to a point
where general release of the film is
certain.
Making Features in Astoria
Aiglon Films, Inc., a producing
unit organized by P. Russo, Fred
Victoria, M. G. de Pescara, Bruno
de Sisti, and M. Pescatori will con-
tinue to produce in the East probably
at the Long Island studios in Astoria,
where they have just completed "It
Won't Be Long Now," a comedy-
drama from "The Rivals," directed
by S. Edwin Graham. The cast is
headed by Muriel Kingston, Lee
Timmons and Jack Halliday. Pho-
tography by Joseph Sedita. Accord-
ing to de Pescara, the production
manager, the next story will be put
into production in a few weeks.
"Yankee Pluck" is McCoy Title
Culver City — "Yankee Pluck," has
been chosen as the title of Tim Mc-
Coy's latest M-G-M vehicle, recent-
ly directed by Viatschlev Tourjansky
under the working title of "The Gal-
lant Gringo." Dorothy Sebastian
plays the feminine lead, and Gajrne
Whitman, George Cowl, Michael Vi-
saroff, Charles DeLancy are in the
cast.
Ethlyne Clair in "U" Serial
Universal City — Ethlyne Clair has
been signed for the leading feminine
role of the Universal serial, "The
Vanishing Rider," starring William
Desmond. Bud Osborne and Nelson
McDowell are also in the cast. Ray
Taylor will direct.
Wheelen Reopens Raymond House
Raymond, O. — The Raymond,
closed for some time, has been re-
opened by W. L. Wheelen.
Ready for Golf
Cleveland — Ejitries received
presage a record turnout for
the second annual golf tourna-
ment and outing of the Film
Board to be held at the Ridge-
wood Club. An Irish-Jewish
match is to be a feature of the
event.
Solomon Joins Circuit
Meyer Solomon has resigned as
East Side salesman for P. D. C. to
join the Suchman-Joelson theater cir-
cuit where he will buy product and
supervise operations generally. The
local P. D. C. force tendered him a
farewell luncheon at the Astor.
Boston Exchange Move
Boston — Three Boston exchanges
will move into new quarters between
now and the first of next month.
F B O will vacate 46 Piedmont St.
and locate at 57 Church St. This is
the exchange now occupied by the
Golden Distributing Corp. "Doc"
Golden will vacate these quarters,
having leased the exchange at 19
Piedmont St., now occupied by Su-
preme, which has leased the quarters
at 44 Church St., formerly the Royal
F'ilm Exchange, which latter ex-
change a week ago moved to the
exchange at the corner of Church
and Winchester Sts., formerly head-
quarters for the Hudson exchange.
These changes bring the center of
the film district to the corner of Pied-
mont and Church Sts.
3 Adamson Scripts in Production
Los Angeles — Ewart Adamson, F
B O scenarist, has three units now
at work, shooting scenarios that
Adamson has recently written. They
are "In a Moment of Temptation,"
"Deadman's Curve," and "South Sea
Love," His contract expires shortly,
when he will leave the organization
Exteriors in Washington
Will Rogers, Louise Fazenda,
Douglas Fairbanks, Jr., and Sam
Hardy will be among the members
of the cast of "A Texas Steer." The
unit will be brought East as exte-
riors will be shot in Washington.
Richard Wallace will direct.
Reicher in Fox Cast
Hollywood — Frank Reicher has
been cast for "Grandma Bernle
Learns Her Letters" by I. A. R.
Wylie, which John Ford is directing
for Fox. In the cast are Margaret
Mann, James Hall, Earle Fox, Fran-
cis X. Bushman, Jr., Albert Gran
?nd Hugh Mack.
Deutsch Buys Mansfield, O., House
Mansfield, O.— Jack Greenbaum
has sold his Royal to Sam Deutsch,
owner of the Sun, Cleveland. Green-
baum is now specializing in theater
construction, ground having recently
been broken on his new Mansfield
house.
o
Exhibitors
Daily Remimkr
Keep list of birth-
days of leading
citizens. Send
citizen s passes
as birthday pre-
sents.
Mon., Aug. IS, 1927
A Review of Reviews
By LILIAN IV. BRENNAN
Broadway, this past week, saw two pictures
that will probably be forgotten when the
cntico compile their "ten best" at the end
of the year. But surely they deserve a place
among the best for "Adam and Evil" and
"Barbed Wire," two pictures as totally dif-
■ erent m theme and treatment as they could
possibly be, are two entertainment gems that
will probably go further in the money end of
it for the exhibitor (.at least they should)
than some of those which eventually do rate
among the first ten. "Adam and Evil" is
the smartest bit of comedy seen hereabouts in
many a day. Lew Cody is the bes't ever.
"Barbed Wire" reenacts moments of the
World War, mighty human and mighty grip-
ping, that have never been touched upon lie-
tore. Pola Negri does very well and has
decidedly her best vehicle in a long time.
The Duncan Sisters — Rosetta and Vivian —
made their debut at the Rivoli in "Topsy and
Eva." The laughs are present — but not
often enough. The picture in its present form
is too long anyway.
"The Stolen Bride" is all that the female
matinee crowd could hope for. Domestic
affair with Lewis Stone in a typical role.
The dog stars had an inning with Thunder
appearing in "The Silent Avenger," and a
new comer. Napoleon Bonaparte in "The
Silent Hero." Laura La Plante's latest,
"Silk Stockings," didn't click the way it
should for a comedy. "The Woman Who
Did Not Care," another for the matinee
crowd. Beautiful gold digger digging for
all she's worth. "The Interferin' Gent," and
Tom Mix in "Tumbling River" made up the
western contributions. Ralph Ince, doing a
double job of directing and acting, offers a
first rate box office picture in "Shanghaied"
and William Fairbanks jams speed galore into
"The Uown Grade," his current thrill pusher.
Brown to Direct Scott Story
Universal City — Mel Brown will
direct "13 Washington Square" with
an all star cast as his next assign-
ment ^t Universal. This will be an
adaptation of the novel by Leroy
Scott.
Sagor Starts Original
Hollywood — Frederica Sagor has
just completed "Red Hair" for Clara
Bow at Paramount, and has begun an
original for Esther Ralston.
Douglas New Theater
Newman Grove, Neb. — W. L.
Douglas has built a theater costing
$15,000. The former Newman Grove
house was destroyed by fire.
iVeif L heaters
Roanoke, Va. — Elmer Heins is to open his
new .tvnierican m 'October.
Newmarket, Va. — VViUiara Dahlke has com-
pieieu construction ot his tneaier here.
Overlea, Md. — Louis iunnick, former man-
ager oi tne i'opular, m Sepiemuer wiU open
lus bUU-seat house here.
Pottsville, Pa. — Comenord Amusement Co.
IS erecang a theater and aparmient house
aere.
■^oungstown, O. — Ohio State Theater Co.
nas awarued contract lor a :|>iuU,UuU lueater.
Wheeling, W. Va. — james L. Hawley of
tne capuai i neater co., uas acquirea sue lor
a ineaier at 10U5 Mam bt.
Lorani, O. — Completion of the $300,000
comumaiion House Demg built by iViidwest
irupertiea Co., is expected by CUiisimas
Uay.
Kent, Q. — M. Pain nas opened the Opera
House.
Ruston, La. — John li. ivendall of tlie Kidd-
Astor amusement <.,o., has auiiuuiiccu pi<iiis
■ or a tneater on i\ortn iremou i>t.
Royal Oak, Mich. — Work is progressing
on the new KuiisKy house being bum hcic.
Mansheld, O. — Permit has been issued lor
ihe :i>0UU,0U0 theater on PaiK Ave. Vv ., wu»cu
is to be built by Midwest Propeiues i^o.
San Francisco — Plans have been compieiea
for tne $.i, 000,000 Capitol to be eiecieu neic
tor I'ox. ihe house will seata t,i/0. j. nomas
l^amb is architect.
Philadelphia — Oxford Theater Co., will
build a .i,050-seat house at Kising Sun and
lOxlord Aves.
Chester, Pa. — Businessmen here are spon-
soring erection of a tneater costing $i,oOu,000
to be known as the Jonn Morton.
Marion, O.— E. E. Bender, Canton the-
atrical promoter, and Sol Uernstem, manager
of the Palace, Canton, head a company wnich
plans a $500,000 combination house here.
Troy, O. — Troy Amusement Co., which
has the Jewel and Colonial here, plans' a new
500-seat house.
Presidio, Tex.— Healey and Dillon have
opened a new house here.
Tupulo, Miss.— C. W. Moore and Ander-
son Gregory are sponsors of a $100,000 the-
ater to be built at Broadway and Uroy Sts.
Kraft Reopens Findley House
Findley, O. — Abe Kraft reopened
his New Royal theater yesterday. It
was closed four weeks during which
the house was completely altered.
The lobby was rebuilt. Six tiers of
loge chairs were added in the rear
of the auditorium, the stage enlarged
ten feet, a Wurlitzer organ was in-
stalled, new automatic curtain con-
trols were put in, as well as new
lighting fixtures, and new draperies
throughout.
Spitz Gets Two More
Pawlucket, R. I. — Abe Spitz has
taken over the State, formerly one
of Goldstein Bros.' circuit. He also
has acquired the Royal at Olneyville
which was operated by the Olney-
ville Theaters Operating Co.
Seiden Buys Equipment
Seiden Camera Exchange has pur-
chased laboratory equipment of Film
Developing Corp., at Weehawken,
which has closed.
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SHEPHERD OF THE HILLS
GORILLA
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Stanley CircuU ■ ^ "^"LADELPHIA
Stanley Nark Strand-NEW YORK
Stanley Strand ■ BROOKLTN
U. B. O. Circuit ■ NEW YORK
Loew Circuit ■ NEW YORK
Caston Circuit ■ CHICAGO
Temple^ Roctiester, Eastman, Recent
Picadilly Ttieatres bROCHESTER
Lafayette ■ ■ BUFFALO
Troy and Lincoln ■ TROY
Strand C^ State -SCHENECTADY
Benton Ttieatres ■ SARATOGA
andPLATTSBURG
Gray Circuit ■ ?1EW ENGLAND
Stanley-Fabian Circuit*
JERSEY
Stanley Crandall Circuit"
V . 3NCTOK lTIHORE
RiYOli Theatre ■ BALTIMORE
Wilmer and Vincent"
PENNSYLVANIA and VIRGINIA
Rowland and Clark ■
. ENNSYLVANIA
Goldstien CircuitiMASSACHUSETTS
Fay Ttieatres -PROVIDENCEr R. I.
Strand ■ ■ ■ ■ SYRACUSE
Loew Theatres "CLEVELAND
U. B. O. ■ -CLEVELAND
Pantheon ■ "CLEVELAND
Kunsky Enterprises"HICHIGAN
Cataract Theatre ■ NIAGARA FALLS
Libson Circuit "CINCINNATI
LIbson Circuit "LOUISVILLE
Griffith Theatres "OKLAHOMA
Sanger Circuit " NEW ORLEANS
Sanger Circuit " " "TEXAS
Santikos Circuit " SAN ANTONIO
Circle Theatre "INDIANAPOLIS
Lee Marcus Enterprises ■
-.11 LAKE CITY
Yfe$t Coast Theatres " PORTLAND ■
S£»;;i£ "r*;.,. ""^s angeles
Finkelstein and Ruben"
Mirt(4£APOLIS
Colorado Theatre " "DENVER
Sax Circuit " " " MILWAUKEE
Liberty Theatre " "SEATTLE
OH cANt WAIT IN mm
TlME^THE^lOV^ONE^ loft-
' ■ mm!
THE
onday, August 15, 1927
■^th
DAILV
1 1
The Broadway Parade •
Two new long runs have joined the parade. "Wings" Hew into the Criterion
Friday night, while Richard BarthelmNSS in "The Patent Leather Kid" opens
tonight at the Globe. Another war film. "What Price Glory," is playing a
return engagement on Broadway at the Roxy for one week. The long run lineup
on Broadway now stands as follows:
Picturt
Distributor
Theater
"The Big Parade"...
"The King of Kings". .
"Seventh Heaven" . . . .
"Old San Francisco"
"The Way of All Flesh".
Opening Date
Nov. 19.
M-G-M Astor
P.D.C Gaiety Apr. 19
Fox ....•• Harris May 25
Warners Warners June 21
Paramount Rialto June 24
"Topsy and Eva" United Artists . . Rivoli Aug. 7
"Wings" Paramount Criterion . . Aug. 1 1
"Patent Leather Kid".. First National Globe Aug. IS
1925
1927
1. & K. Demands
Rile Distributors
Following is an outline, by cities.
the protection sought under the
• ■ & Katz theaters proposed
^nt:
demanded over D«
de-
ex-
fol-
Cerro
\urora — Protection -^
■ Du Page, Kane and Kendall counties
■, the following towns excepted: De Kalb,
n and Sycamore. Fourteen days ex-
\ protection demanded over the follow-
ns: Batavia, Downers Grove, Elburn,
Hinckley. Hinsdale, La Grange,
■ lie. Plainfield. Piano, Sandwich, St.
,-. West Chicago, Wheaton, Yorkville.
Bloomington — Protection demanded over
Witt, Ford. Livington, Logan, McLean,
■. 11 and Woodford counties, with the
■X town excepted: Pekin. Fourteen
\;cnded protection demanded over the
i; towns : Chenoa, Clinton, Colfax, El
, harmcr City, Gridley, Heyworth, Le
, Lexington, Saybrook.
.)ecatur (Exclusive Runs) — Protection
■ ilcd over Christian, Locan, Macon, Moul
j_and Piatt counties. Fourteen days
luled protection demanded over the
.wing towns: Bcmont, Blue Mound
prdo, lUiopolis, Lovington, Macon, Maroa,
lOnticello, Warrensburg.
I Elgin — vProtection demanded over Cook,
'e K»lb, Du Page, Kane and McHenry
•unties, with the following towns ex-
tpted: Chicago, Ue Kalb, Downers Grove,
tinsdale. La Grange, Lc Mont, Nines Cen-
IT, Sandwich, Sycamore, Wilmctte, Win-
'!tka. Fourteen day? extended protection
itmanded over the following towns : Algon-
iim, Arlington Heights, Harrington, Crystal
pke. Dundee, Elmhurst, Fox River Grove,
.■eneva. Genua, Glen Ellyn, Hampshire,
-uniley, Lombard, Palatine, St. Charles,
(ilia Park, Wheaton.
;GaIesburg — ^Protection demanded over Elm-
ood, (111.), Fulton, Henry, Knox, Mc-
onough, Stark and Warren Counties, with
Je following towns excepted : Canton, Farm-
gton, Galva, Kewanee and McComb. Four-
en days extended protection demanded over
;e following tow ns : Abington, Alexis, Mon-
louth and Oneida. Thirty days extended
"otection demanded over Knoxsville.
Joiiat — Protection demanded over Cook,
u Page, Grundy, Kankakee, Kendall and
ill Counties, with the following towns ex-
p(ed: Arlington Heights, Barrington, Blue
land, Chicago, Chicago Heights. Des Plaines,
Dwners Grove, Glen Ellyn, Hinsdale, Harvey,
pmbard, Wheaton, Wilmette. Fourteen
'ys extended protection demanded over the
llowing towns : Argo, Bradford, Coal City,
|;mont, Lockport, Morris. Plainfield, Peo-
ne, Rockdale, Wilmington. Thirty days
tended protection demanded over Manhat-
;n.
'Kankakee — Protection demanded over Grun-
|, Iroquois, Kankakee and Will counties,
;th the following towns excepted : Joliet and
orris. Fourteen days extended protection
manded over the following towns : Bourbon-
is, Bradley, Chebanse, Clifton, Gilman,
ianteno, Momence, Peotone and St. Anne.
.'^ Crosse— Protection demanded over La
I'osse and Vernon Counties. Fourteen days
;tended protection demanded over following
,wns: Bangor, Coshton, Galesville, Onalska,
parta, \"iro<|ua, Westby and West Salem.
La Salle — Protection demanded over Bu-
au, La Salle, Marshall and Putnam coun-
M with the following town excepted :
yeator. Fourteen days extended protection
demanded over following towns: Bureau, De
I'ue. Granville. Henry. Hennepin, Ladd, La-
moille, Oglcsby, Scatonville, Standard, Tis-
kilwa, Wyanct. Sixty days extended protec-
tion demanded over Peru. Seven days ex
tended |irotcction demanded over following
towns: Mcndota and Spring Valley.
Ottawa -Protection demanded over Grundy
and La Salle counties, with the following town
excepted : ha Salle. Fourteen days extended
protectiim demanded over following towns :
Earlville. Grand Ridge. Leland and Mar-
seilles.
Peoria — Protection demanded over Fulton,
Logan, Marshall, Mason, Peoria, Stork, Taze-
well and Woodford counties. Fourteen days
e.ttended protection demanded over following
towns : Brimlield. Chillicothe, Eureka, Elm-
wood, Fairview, Farinington, Lacon. Meta-
mora. Morton, PekIn, Princeville. Tremont,
Washburn. Washington and Wyoming. Thirty
days extended protection demanded over East
Peoria.
Quincy — Protection demanded over Adams,
Brown, Hancock, Marion (Mo.), Pike and
."^chuyler counties with the town of Carthage
excepted. Fourteen days extended protection
demanded over following towns: Hannibal,
(Mo). Palmyra, (Mo.), and Mendon.
Rockford (Exclusive Runs) — Protection de-
manded over Boons. De Kalb, McHenry,
Ogle. .Stephenson and Winnebago counties
with the following towns excepted : Crystal
Lake, De Kalb, Polo and Sandwich. Four
teen days extended protection demanled over
the following towns: Byron, Capron, Durand,
Forreston. Kirkland. Marengo, Mt. Morris.
Oregon. Pecatonica, Rochelle, Rockton, and
Winnebago. Seven days extended protec-
tion demanded over following towns : Bel-
videre, Freeport, (on pictures in Coronado-
Rockford, III.), Harvard, Sycamore and
Woodstock.
Savanna — -Protection demanded over Car-
roll county. Fourteen days extended protec-
tion demanded over following towns : Chad-
wick. Lanark. Milledgeville, Mt. Carroll and
Shannon.
Springfield (Exclusive Runs) — Protection
demanded over Cass, Christian, Green, Logan,
Menard. Morgan, Montgomery, Macoupin,
Sangamon and Scott counties. The dis-
tributor further agrees not to permit the show-
ing in the territory within a circle drawn
around the city of Springfield using Spring-
field as the central point and using a radius
of 20 miles until 14 days after the last day
ni exhibition in the exhibitor's theater.
Spring Valley — Fourteen days extended
protection demanded over following towns :
Bureau, Cherry, De Pue, Granville, Ladd
and Standard.
iSterling — -Protection demanded over Bureau.
Carroll, Henry, Lee, Ogle and Whiteside
counties, with the following towns excepted :
Cambridge. Dixon, Galva, Mt. Morris. Ore-
gon. Rochelle. Savanna. Fourteen davs ex-
tended protection demanded over following
towns: Fulton. Milledgeville. Morrison. Polo,
Prophetstown. Tampico and Walnut. Sixty
days extended protection demanded over town
of Rock Falls.
Streator — 'Protection demanded over Grun-
dy. La Salle, Livingston, Marshall, and Put-
nam counties with the town of La Salle ex
cepted. Fourteen days extended protection
demanded over following towns: Long Point.
Loetant, Kangley, Odell. Rutland, Toluca
and Wenona. Seven flays extended protec-
tion demanded over towns of Dwight and
Minonk.
Waukegan — Protection demanded over Lake
county with the town of Highland Park ex-
cepted. Fourteen days extended protection
demanded over following towns : Antioch,
Grays Lake. Great Lakes. Lake Bluff. Lake
Forest. Lihertyville, and North Chicago.
<?•
you^d be amazed
at the
results
this
big little paper
produces
for
you
but 'When you stop to realize
that everyone of importance
In the film industry reads
THE FILM DAILY
each day It^s not hard to un-
derstand.
the voice of the FILM DAILY
Is far reaching.
I
\
I
THE
■ssti
DAILY
k
Monday, August 15, 1
^^^cpM^-O'G^Mmx
OWLY TIPS WHICH MEAN OOUABS FOB SHOWMEN
"Naughty but Nice"
(First Nat'l)
Distributed to drug and grocery
stores 10,000 cards on which were
imprinted the followine rhvme:
I want the lights that brightly shine,
I want the men, I want the wine,
I want the fun without the price.
I want to be naughty but still be nice.
I want the thrill of a long drawn kiss,
1 want the things that nice girls miss,
I want the arms and heart of a man.
And still be single, if I can.
You may have the lights that brightly shine.
You may have the men, you may have the
wine,
You may have the fun, if you pay the price.
But you can't be naughty, and still be nice.
In addition. 3,000 novelty folder
cards were distributed with depart-
ment stores and office buildings. On
the front page was the caption, "How
to be Naughty but Nice", on the in-
side was the phrase "Be Careful".
On the back page was the title and
playdates. — Harry J. Gould, Palace,
Fort Worth, Tex.
"Painting the Town"
(Universal)
Tie-up supplied theater with 5,000
manila imprinted envelopes, two
bushels of roasted peanuts at no cost
whatever to the management. All
the theater had to do was to have the
ushers place a couple of nuts in each
bag and seal the envelope. Took
these around to cigar stores, soda
shops, lunch rooms and luncheonette
establishments where they were left
on the counter to attract the eye of
customers. — Rialto, Washington.
"Rookies"
(M-G-M)
The "Rookies" cut-out from the
24-sheet was placed on top of the
marquee with a spotlight turned on
it during the night. Flags and bunt-
ing were used to decorate the en-
trance. A big Main Street flash was
obtained by suspending a special
banner across the street — G. V. Pal-
mes, Crown, Mobile, Ala.
"Rookies"
(M-G-M)
Lobby display consisted of black
netting in the form of a strip that
went entirely across the front of the
Rex building and the adjoining stores
on either side of the lobby. This
banner came out to the end of the
marquee sign. Cut-outs from the 24-
sheets were pasted on the black net-
ting and on either side appeared a
cut-out of the girl as shown on the
24-shpet. The display gave the im-
pression of the rookies marching all
around the building and because ttiev
were on a netting, it looked as if
they were in mid air. — James M. Mc-
Kay, Rex, Spartanburg, S. C.
"Running Wild"
(Universal)
Used a sedan as ballyhoo and all
around on the inside, completely cov-
ering the glass windows, was black
cloth which apparently cut off all
vision into or out of the interior.
The cloth was such that anyone sit-
ting inside the car could look out and
3o see the drive. Because the the-
MOTION PICTURE THEATERS IN
IHE FAR EAST-——- I9a6
AUSTRALIA
JAPAN
NEW ZEALAND
INDIA
DUTCH E.INDIES
PHILIPPINE
ISLANDS
CHINA
51AM
STRAITS
SETTLEMENTS
NUMBER OF THEATERS
500 1000
1 1216
1050
1 350
1 330
1 300
1 250
1 106
: 42
] 19
This is the fifth and last in th e series of theater charts. Com-
piled by the M. P. Section of the U. S. Department of Commerce.
ater stood in well with the police, the
driver of the car was allowed to let
it "Run Wild", within bounds, car-
rying out the title literally. — C. Clare
Woods, Colorado, Pueblo, Colo.
".Special Delivery"
(Paramount)
Cartoon drawing contest conduct-
ed for children under 12. A special
morning show was announced, ad-
mission to which was given to chil-
dren when they presented their idea
of what Eddie Cantor looked like in
cartoon form. Later the best car-
toons were selected and mounted on
three-sheet board as a part of lobbv
display. — Normon Prager, Hippo-
drome, Fort Worth, Tex.
"Wedding Bills"
(Paramount)
Brightness beamed on the faces of
two lovers when they read an ad
about all wedding bills defrayed pro-
vided thev would get married on the
stage. The young couple quickh'
answered the ad and the ceremonv
was performed on opening nieht.
Local merchants gave gifts to bridal
couple and ran full page of co-opera-
tive advertising. — Marsline K. Moore,
Princess, San Antonio, Tex.
"Whispering Smith Rides"
(Universal)
Arranged with the newspapers to
carry coupon each dav for three davs
preceding opening. The couDon was
good for admissie:^ to the first epi-
sode. The youngsters accepting the
invitation assembled for a parode. led
bv the newspaper band, and marched-
down the center of the street to the
theater displaying a banner reading.
"On our way to the Rialto to see
'Whispering Smith Rides.' ". — Sol
Samuels, Rialto, Orlando, Fla.
Sells House and Buvs Another
Bloonifield, Neb, — After selh'nc hi«
Empress at Verdigre to A. V. Tec-
minek, Oscar Gross purchased th^
star liere from Mrs. Minnie Yaeger.
Film Explosion at Bridgeport
Bridgeport, Conn. — Exploding film
caused a fire in the booth of the
Palace, East Main St., house. Steve
Auger was burned slightly.
Fay Gets East Greenwich House
East Greenwich, R. I. — Edward
Fay, Providence chain owner, has
taken over operation of the Green-
wich. Joseph L. Gorman and Fritz
Johnson closed their Star, declaring
the town cannot support two houses.
Goldquist at Savannah, HI-
Savannah, III. — Frank Goldquist,
former manager of the Lincoln at
Sterling, has taken over management
of the Web here.
F. T. Thomas at Pomona, Cal.
Pomona, Cal. — F. T. Thomas, for
four years house manager of the
Metropolitan and Million Dollar, Los
Angeles, has taken over manage-
ment of the California for West
Coast Theaters.
"Art" Theater for Brooklyn
Mike Mindlen is to open a house
at Borough Hall, Brooklyn, as an
"art" theater.
Keith-Temple Changes Policy
Detroit — Feature pictures and
vaudeville, with three shows a day
is the new policy at Keith's Temple.
Fox Has Long Lease on Times Sq.
Fox has taken a long lease on the
Times Square where "Sunrise" is to
open in September. F. W. Murnau.
who directed "Faust" and "The Last
Laugh," made this picture for Fox.
Vocafilm Reopens
Vocafilm reopened Sunday at the
Lon.gacre with "The Babe Comes
Home" featuring the picture pro-
gram. The house is under lease un-
til Labor Day.
Denials Fail to Quel]
Reports of Poli Sa
((.'oiiliiiucil from Faye 1)
.-iiaU'cl, by his reported persistent
iL.^ai id open his books. He is
i.ar.d to have named his price i
:.iloptcd a "lake it or leave it" a
iUiUi. Lonsequcntly, survey is bei
made in order to get the worki
knowledge of the circuit's busim
denied bv Poli's reported attitude.
Keith-Albee is declared in t
background of the reported Staiii
negotiations for purchase of the c
cuit. Poli books vaudeville throU:
Keith-Albee under a franchise whi
prevents the latter from building
any city where there is a Poli hou:
One report states that a Hartfo
insurance company is interested
reported deal for purchase of the c
cuit and has placed a property lo;
appraisal of $12,000,000 on the chai
standing ready to advance th
amount if the deal is consummatt
Paramount, about a year ago, w;
interested in obtaining the PoH hoi
ings but balked at his price of $2:
000,000, after offering him $22,001
000, reports state.
I
I
It
K-A Offices Rearranged
E. F. Albee, head of the Keith-A
bee circuit, has moved into his ne
offices on the newly built mezzanin
floor of the Palace Bldg. Other o
fices in the new extension are nc
occupied by Maurice Goodman, gei
eral counsel and his staff and by ex
Senator J. Henry Walters. Albee'
former suite of offices on the sixt
floor will be occupied by Edwin G
Lauder, Jr. The offices formerly oc
cupied by Mr. Goodman will allow
general rearrangement of the book •
ing organization which will now ocj
cupy the southern and western wing j
of the sixth floor, with the Orpheun •
Circuit executives and bookers oc
cupying the northern section.
Film Fire at Haleyville, Ala.
Haleyville, Ala. — Douglas Lake
man suffered burns about the hand
in a fire in the booth of the Nev
Princess, recently opened. Tin
flames were confined to the booth.
MacGregor Opens Alaska Theater
Petersburg, Alaska — Neil C. Mac
Gregor has opened the Show here.
Weinberg Adds Another
Ames, la. — Harry L. Weinberg,,
former Blank executive, who is build-ij
ing up a chain of Iowa theaters, hasll
opened the new Capitol here. Blank]
has three houses here in association
with Joe Gerbracht.
Improving Milwaukee Houses
Milwaukee — A number of Milwau-
kee neighborhood theaters have re-
cently made improvements, among
them being the Studio, operated by
Joe Cullen. The Hollywood, oper-
ated by Sam Pylot, adding 400 new
seats and new organ. This theater
reopens in about a month. The Co-
lumbia, operated by Sam Ludwig, i
is havin.g a new organ installed, a 1
new canopy and is being redeco-
rated. Otto Anders is making a
number of improvements in his .A.tlas.
among them being a new organ and j j
canopy repairs.
f
;fe NEWSPAPER
if FILMDOM
ALL THE NEWS
ALLTHE TIME
Tuesday, August 16, 1927
Price 5 Cents
There!
WV. I'aU-nt LcatluT Kid"
opeiu'd at the (ilobe last
niglit. And with its prc-
i, 1-^irst Xatidiial's many
ises for a box-office pro-
on of formidal>Ie propor-
s came true.
I'hcre had been a lot of talk
ping through from Holly-
od about this production. But,
• always, seeing is believing.
(1 having seen, wc rush into
lit to tell the world that "The
tent Leather Kid" packs a
II an box-office wallop.
Speaking of Credits
The FattiU Lcatlicr Kid" is a
ley picture.. Tliat's soimthing for
^t National lo chortle over.
vl Rockett produced it. It will be
lifying for him to know that the
ir of nian\- months has hit the
'k.
vl Santell shows that he can handle
dramatic. He has a fine piece of
..ctioii to his credit,
'he Kid himself — Richard Bar-
Imess — gets over his role in true
le. It has been a long time — too
g — since Dick has had the chance
ti|t was his as the East Side pug.
T^t's another story. The fact re-
nins that his latest is also his best
many moons.
Vfraid we have to turn to super-
laves now. It can't be helped. For
^ lly O'Day proved the surprise of
A agreeable evening. Here is a lit-
tl Irish girl who can troupe. And
h,v. Her work in "The Patent
Lither Kid" moves Miss O'Day
It up the ladder. .\nd we ven-
-• to predict, there she will stay,
lie stars have been made over
ht and here it looks like another
ance of it. This O'Day girl gives
erformance that goes down right
V as one of the best of the year.
I -ervingly so. too.
We Agree. Mr. Rowland
'n the lobby before the opening
la night, Dick Rowland remarked:
This one is over. Don't mistake
it.
Mr. Rowland, you're correct.
KANN
I U NOW OWNED BY Admission Tax Repeal Fades
B U 100 P[R CENT As Nat'l Defense Costs Rise
Purchase of Remaining
50% by Chicago Firm
Secures Interest
i-hicagc) — IJ. and K. have purchased
the remaining 50 per cent interest in
tile I.ubliner and Trinz circuit, ac-
cording to "information from sources
considered reliable" and published in
"The Illinois Exhibitor," organ of the
Chicago Exhibitors' Ass'n and of the
M. P. T. O. of Illinois.
As the result of a deal made two
vears ago, B. and K. purchased half
interest in L and T. The greater por-
iC\>titinitcd on Patie 9)
K. C. CALLS MEETING
TO TALK PROTECTION
Kansas Cit\ — R. R. Biechele, pres-
ident of the "M. p. T. O. of Kan.sas
and Western Missouri has sent out a
call for a meeting of exhibitors with-
in a radius of 60 miles of Kansas
City to discuss the protection situa-
tion. The outcome appears to he in
doubt.
The controversy arose when tli,'
iCiyiitituted on Page f)
Twin Cities Exhibitors
Settle with Musicians
St. I'aul — After many conferences,
the wage scale of the Theater Own-
ers .Ass'n of the Northwest has
reached an agreement with a com-
mitee of the musician's union and
new contracts have been signed for
a period of one year. The new agree-
( Continued on Page 8)
Stage Hands Ask Increase ;
Chicago Exhibitors Oppose
Chicago — The Stage Hands' union
is seeking an increase of 25 per cent
in wages. The demands have been
the subject of deliberations on the
part of the executive committee of
the Chicago Exhibitors' .Ass'n.
It is reported that theater owners
iiiteii'I fightinGT the demands vigorous-
(Continued on Page S)
$50,000 in Two Days
It is understood "What Price
Glory?" grossed $50,000 at the Roxy
on Saturday and Sunday. Police re-
serves were necessarv Saturday to
maintain on Orderly line.
Color Films For Fox?
Carl Alstrup, Danish actor
and Viggo Jensen, an engineer,
are reported to have perfected a
color device which has been
sold to Fox for $1,000,000, ac-
cording to the Kobenhavn, a
Copenhagen newspaper and re-
ported by the Associated Press
to New York dailies.
Saul Rogers, general counsel
for Fox, said yesterday he
knows nothing about the dea.
MINNEAPOLIS EILM TAX
MAY JUMP TEN-fOLD
.Minneapoli.-. — Local exchanges face
an increase in the personal projierty
tax on films in their vaults. A com-
mittee composed of Theodore L.
Hays, T. A. Burke and laddie Lipson
representing exchanges has filetl .i
protest against the contemplated in-
crease with the city council vvliich is
sitting as a board of equalization.
The city would increase the ta.x to
(Cotitinued on Page 8)
ITINERANT SHOWS EACE
SNAGS IN MINNESOTA
Minneapolis — New regulations is-
sued from the state fire marshal,
practically eliminate any possibility
of itinerant shows iiperating in Min-
nesota on a profitable basis.
.\ccording to the new regulations,
a permit must be applied for ten
days i)efore a showing and details
(Cimtinued on Page 8)
United Artists Uninformed
Over Estelle Taylor Row
New York head(iuarters are with-
out word from Hollywood regarding
the intention of Estelle Taylor to
break her contract with United Art-
ists because she has been given no
work for a year.
It was stated here that since the
{Continued on Page 9)
Will
Unbudgeted Items
Sidetrack Relief
for Theaters
llasiunylon Buiiaii of Tllli 1-lLM DAILY
Wasliington— Repeal of the admis-
sion tax may go bj' the board for at
lec.st another year as a result of the
ilciermination of the Administration
to make riatciial increases in the
funds for national dtfeiise in the next
budget, following the failure of the
(ieneva disarmament conference.
Figures submitted to the President
hv Director of the Budget Lord show
a sunilus for the fiscal year 1929 of
(Continued on Page 9)
Paramount Consolidates
Mid-West Sales Efforts
C ie\ eland llarr> W. Dojlge has
been appointed manager of the Para-
mount exchange. He succeeds E.
H. Brauer who has been transferred
to Columbus. M. J. Ridge, former
Columbus manager, is now head of
the sales force in that territory.
These changes were necessitated be-
(Continued on Page 8)
Raymond Griffith to Make
Productions in Enp and
Hollywood — Plans are und
by Raymond driftith to take
tire company to London \s
to make pictures under ,i
now pending with British
The present plans is for a
contract and calls for thri
tions. He will take a comi
torial staff with him, as well
tor, cameraman and several
to play opposite. GrifJith states
negotiations have been pending
several weeks.
ire
way
en-
him
-act
nal.
ear
uc-
di-
ec-
sses
that
for
Barthelmess Film Opens
In addition to ;i representative list
of film notables, eighteen army of-
ficers from Governor's Island attend-
ed the premiere of "The Patent
Leather Kid" at the Globe last night.
Richard Barthelmess attended in per-
son.
Special sound effects, projected
from back stage through balcony
amplifiers and which enhanced the
realism of the fight scenes, were con-
ceived bv Joe Plunkett.
Bancroft Signs
Hollywood- — Paramount has signed
a new contract with George Bancroft.
THE
;5Eg^
PAILV
Tuesday, August 16, 1927
JSfrNEWSPAPEB ^^l«Wn^^
«/'FILHDOH t
^mssf
ALL THE HEWS
ULTUE TIME
Val.XLINe.39 Tuesday, Angust 16. 1927 Price 5 Cnts
lOBN W. ALICOATE
PHblisher
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
oopyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
E»utlisber; Maurice D. Kann, Vice-President
uid Editor ; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York, N. Y., under the act
of March J. 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months. $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers ehould
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York. N. Y. Phone Circle 4736-
4737-4738-4739. Cable address; Filmday.
New York. Hollywood. California — Harvey
E. Gausman. Ambassador Hotel : 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest W. Fredman. The Film Renter, 58,
Great Marlborough St., London, W. I. Paris
— La Cinematographic Franoise, S, Rue
Saulnier.
Financial
Quotations
High
•tAm. Seat. Vtc
•tAm. Seat. Pfd
*BaIaban & Katz
•Bal. & Katr Vtc
Eastman Kodak. . . .163)4
*tFilm Inspection
•First Nat'l. Pfd
Fox Film' "A" 62
tFox Theaters "A" ISyi
•Intern'l Project
Loew's, Inc 53^
*ttLoew*s 6s 41 ww
*ttLoew's6s41x-war ....
•M-G-M Pfd
•M. P. Cap. Corp
Pathe Exch. "A" . . 32
Pathe Exchange . . 7
ttPathe Exch. 7s 37
Paramount F-P 98^
tParamount Pfd
ttara. Bway. 5^s51 99!^
**Roxy "A" 29
**Roxy Units 32
**Roxy Common... 7%
Skouras Bros 56
Stan. Co. of Am.. 65
*tTrans-Lux Screen ....
*tUniv. Pictures
Univ. Pict. Pfd. . . 100
tWarner Bros 16J^
Warner Bros. "A" 2354
Low
Close
47
4S
60
73^
I6.U4
163%
47,*
lOO'A
59ii
62
UH
15^
10
53
537^
103^
103J4
25
9
32
32
7
7
lOO^A
957/,
98%
117
99-4
99/.
26
28
6H
56
56
65
65
*H
....
30H
100
100
15 '/a
isy.
22H
23 H
Sales
200
1,100
200
1,400
400
100
4.166
i
20
200
1,800
* Last Prices Quoted •"Bid and Asked (Over
the Counter)
tCurh Market ttBond Market
NOTE; Balabaii & Katz is listed on the
Chicago Board; Skouras on the St. Loiiis
Stock Exchange and Stanley in Philadelphia.
; Eeery-Hatton Vehicle at Rivoli
-Fireman Save My Child," the
newest Beery-Hatton comedy, opens
for a run at the RivoH on August 27,
succeeding "Topsy and Eva."
STOCK SHOTS
of every conceivable nature lor —
dramatic, industrial and educational
producers.
General Film Library
(Morris J. Kandel)
J 17 W.46 St., N.Y.C. Bryant 4417
SAX BIAMK PRODUCERS
fOR "M[DIOCR[" fllMS
(iiiih for mediocrity of picture pro-
duction, according to .Sam Sax,
Gotham president, rests on the
slioulder.s of producers, although the
exhibitor has made the .situation
worse with over-stuffed presentation
programs.
"The two fundamental evils that
have contributed most to mediocrity,"
sajs Sax, "are overhead and over-
production and the second is a direct
result of the former. The enormous
overhead of the larger producing
companies is out of all proportion,
and overproduction is the inevitable
result, Altjiou.gh pictures might lit-
erally be described as canned goods,
they should not be turned out in the
(|uantity of canned vegetables, or the
product is bound to suffer.
"Thousands of dollars is spent on
a story and then thousands more
paid to adaptors and scenarists to
mince the story into hash. Meanwhile
the contract players loll in their porch
swings, basking in the California
sunlight, receiving enormous salaries
for idleness while the scenarists and
the director wrangle over the script.
And all the while, production is at
a standstill and the bills amount. The
problem of keeping the stars and the
directors busy, — for the payroll goes
on just the same — is the biggest
problem that the large producing or-
ganizations have to face. The result
is that the machinery must keep
turning, turning and one factory-
made picture follows another. The
marvel is that at this rate, so many
worthy pictures see the light of dav
at all."
"Frank K. Wilson in his cnmprchensive
.siirvfy of the situation toucheil on the point
th.nt new talent and new faces are needed
and there can be no doubt of this in the
mind of anyone in the know, but we must
check the cause before we can cure the di-
sca.se. .tnd while the film organizations are
over.stocked with contract .stars and players,
and the producer.s are at their wits ends to
keep them linsy, there can be little chance for
outsiders. It. therefore, would not seem .1
bad idea to scrap some of the contracts and
shelve some of the slightly dim and flicker
ing stars.
"There must be a return to sanity in pic-
ture profinction. The sooner producers real
ize that entertainment value is more important
than production value, the better for the in-
dustry, r.avish sets designed let us say to
represent a modern apartment and resem-
bling the Grand Ballroom in the Astor. are
not only extravagant but altogether inrnn-
ijruous. And producers must also learn the
lesson that not every bungalow is equipped
with a private swimming pool of which the
The Cochranes Return
L'wo geographical extremes met
yesterday. R. H. Cochrane, vice-
president of Universal, returned from
a vacation trip in Europe on the
L.eviathan. His family was with him.
P. D. Cochrane, likewise high in the
Universal councils, arrived back in
New York from a vacation in the
(Miiadian Rockies, and the Dakotas.
Katz, Kane Due Today
Sam Katz and Robert Kane will
arrive in New York todaj^ aboard
the Tie de France, following a trip
Ihroui'h Europe.
R. & R. Chief Going Abroad
William Rabkin. of R. & R, Stu-
dios, sails tomorrow on the Maure-
tania for a six months' tour of Eu-
rope to dispose of foreign distribu-
tion rights to a new series of shorts
which R. & R. will produce at its
\ew York studio.
Excellent's First Three Lined Up
"Your Wife and Mine, rht
Nest" and "Broadway Madness," are
the first three Excellent releases.
Scnnuel Zierler, president, will depart
for Hollywood late this month to
complete production plans for the
season.
New York Athletic Club might well be proud,
"The influence of the so-called new school
of thought in direction. ,1 reflection of the Ger-
man expression of cinematic art. which is
being emulated by our American directors
without a proper appreciation of what the (ier-
man viewpoint is, or what they are seeking
to express, cause effects that are meaningless,
purposeless and in many cases absurd.
"The exhibitor is also largely to blame, but
he is only following in the footsteps of the
I>roilucers. Tn keeping with the ornate palaces
that are being erected, the exhibitor thinks
it only right that lavish sets should be shown
on the screen to match the theater,' And then
the overstuffed |)rograni of which Mr, Wilson
speaks, with the feature picture trailing along
at the end of an hour and a half's show is
not helpiTii; the sitn.'ition atiy. It is no won
der that peonle walk ont when the picture i-
flashed on the screen.
"Mr. Wilson hits the nail on the he;i(l
when he is quoted as saying:
" 'Perhaps independent production will
help solve tbe problem ' continued Wil-
son, 'surely, independent production offers
more incentive for real effort. There
.seems to be a tendency to cut down on
production and turn to the independents
to supply product on a basis of individ-
ual merit for release through the big
distributing companies,
" 'Femuneration for production work-
ers ultimately must be on a basis de-
termined by what they produce, which is
s rirofit-<^haring basis.'
"The independents are better e<iuipped than
the larger companies to engage a star to
suit tbe story, rather than the other way
around. And after all the play's the thing.
Substitute story value for production value
and the first step in the right direction will
be taken."
If You Are A Theatre M.anager You Need
BUILDING THEATRE PATRONAGE
by John F. Barry and Epes W. Sargent
The first and only book on theatre management and merchandising
460 pages of golden information
PRICE ^5 ♦00
at^your dealer or direct from
CHALMERS PUBLISHING CO., 516 Fifth Ave., New York
■ •> •■■•■■•II
t
i
Equipment Notes
National Screen in Minneapolis
Minneapolis — National Screen and
Service has opened a branch office
at 353 Loeb Arcade, sharing space
Joseph Creveling is in charge. The
office will not be a distribution cen-
ter, trailers will continue to be ship-
ped from Chicago as heretofore.
"Circus" Before Christmas?
San Francisco — "The Circus" may
be released before Christmas, accord-
ing .to Charles Chaplin. He has sev-
eral other stories in mind.
Arthur W. Kelly, vice-president of
United returned from Hollywood
yesterday. He said "The Circus" will
be ready for the fai'
Joseph M. Schenck will arrive in
New York in September, probably
after the Demijsey-Tunney fight in
Chicago.
saVitwith
diamonds
With
Bettij Compson
The PEP of the PROGRAM
PRODUCING -^ DJSTRIBUTlNq
Novelty Short Subjects
To EXCHANGES and THEATRES
729 SEVENTH AVE.. NEW YORK
AMALGAMATED
VAUDEVILLE AGENCY
Attractions for
Picture Theatres
Standard Vaudeville Acts
1600 Broadway, New York City
Phone Penn. 3580
J
black or flaming orange ?
*i Remember when all founlaiu peu8 were black? Tbeu a buniuess geniun, witb a Hbowman's
alertness, brought out flamiug orange fouutain pens. Sensing the rising demand of a uew world
for beauty, color, life. Orange pens sold like wild fire. Then green pens, yellow pens, pastel pinks
and baby blues. Boom times for the pen business. ^ One big fountain pen manufacturer held
o£f. Stubbornly sticking to his black pens. Saying he had always made money with them and
always would. Scofied at colored pens as a fad that would pass quickly. What happened? His
business stood still, then dropped dangerously: ^ This one-time leader woke up. Realized colored
pens were not a fad, but a sign of these changing times. Symbol of the desire for the new, the
difierent and unusual. He had to satisfy his public or quit. He blossomed forth with pens in all
colors of the rainbow. His business came back in leaps and bounds. But what previous losses
he had to overcome! Penalty for his delay. ^ The moral is plain, gentlemen. The 1927 public's
demand for the daring, the different, is broad, world-wide. It extends to all lines. To entertain-
ment, to motion pictures. ^ Paramoiiul is the one company that has sensed this. Paramount
is making pictures for this new world, "Beau Geslc", "Chang", "Way of All Flesh", "Barbed
Wire", "Underworld", Clara Bow. Right through the new 100% Program. Exhibitors — don\
make the mistake of the man who scoffed at colored fountain pens. Don^t blind yourself to
your public's demand. You cuu'l buck ihc lidc of the limee.
Tomorrow your opposition may wake up» Line up today with the
thousands of smart shownken playing Paramouut's 100% Program.
Pictures erf a new world! W
M.
A
Pi
A
\
nt
te
el
b
>P
rr
3V
)\
■"a
•1
)
Here are Leaders ^all buyers
What has induced these Exhibitors — I
every one nationally or territorially dom- fj
inant — to buy Fox Pictures? You know,
the quality of the product alone !
ALEXANDER PANTAGES CIRCUIT
Kansas City .^^ Los Angeles .>- San Dieffo .^ San Francisco ^/^ Memphis .^ Minneapolis
Portland .^ Seattle .^ Tacoma .y^ Spokane .y^ Vancouver
PUBLIX THEATRES CORPORATION
Thirty- three Cities
WEST COAST THEATRES CIRCUIT
California _^ Washington and Oregon
STANLEY CIRCUIT
Pennsylvania .^ Delaware and Northern New Jersey
STANLEY- DAVIS - CLARK
Pittsburgh and Suburbs
WM. P. GRAY CIRCUIT
Boston and New England
KARL HOBLITZELLE CIRCUIT
Dallas -^ Ft. Worth .^ San Antonio .y Houston .y> Birmingham, Ala. .^ Little Rock, Ark.
FRED DOLLE
Louisville, Ky. f^ Terre Haute, Ind,
I. UBSON
Cincinnati <-v. Dayton <v, Indianapolis
ROBERT LIEBER
Indianapolis
COSTEN CIRCUIT COONEY BROS. CIRCUIT
Chicago Chicago
ANDREW KARZAS THEATRES
Chicttgo
MARK STRAND CIRCUIT KEITH-ALBEE CIRCUIT
New England
Boston <-N, Cleveland "-v. Akron
A SlcDv Sales Year?
NOT FOR FOX
Thousands of other Exhibitors
have signed where these leaders
have signed — the dotted line on
the Fox Profit Contract. Shrewd
showmen book for profits-
FOX
PROFIT
PICTURES
of 1927-28 FOX PRODUCT
\
The 8trt'ii«j;tli of" Fox pictures this season
is no aeeident. These pictures are the
result of lon^, carefully-planned,
business-like preparations : —
24 OF THE 38 NEW FOX SPECIALS
Loves of CARMEN
Dolores Del Rio
Victor McLaglen
2 GIRLS WANTED
Janet Gaynor
SINGED
Blanche Sweet
PAJAMAS
Olive Borden
SILK HATS
Madge Bellamy
Victor McLaglen
Edmund Lowe
THE JOY GIRL
Olive Borden
Neil Hamilton
PAID TO LOVE
George O Brien \
Virginia Valli
THE COMEDIAN
Greta Nissen
THE ESCAPE
Janet Gaynor
Charles farrell '•
HANGMAN'S
HOUSE
Charles Farrell
Virginia Valli
Victor McLaglen
COME
TO MY HOUSE
Olive Borden
EAST SIDE
WEST SIDE
George O Brien
Virginia Valli
NONE
BUT THE BRAVE
Madge Bellamy
Edmund Lowe
SILK LEGS
Madge Bellamy
LUNA PARK
%■ Victor McLaglen
>• Greta Nissen
Charles Farrell
FRENCH ANKLES
Madge Bellamy
and in addition
WIDOW-IN -LAW
Sally Phipps
HOLIDAY LANE
Earle Foxe
SUGAR DADDIES
Mary Duncan
THE GAY RETREAT
Sammy Cohen
Ted McIMamara
THE UNKNOWN
BEAUTY
Olive Borden
PUBLICITY
MADNESS
Lois Moran
Edmund Lowe
THE HIGH SCHOOL
HERO
Sally Phipps
VERY
CONFIDENTIAL
Madge Bellamy
Mary Duncan
WHAT PRICE GLORY
Victor McLaglen, Edmund Lowe, Dolores Del Rio
also >
14 WESTERNS,
with
TOM MIX and BUCK JONES
FOX SHORT SUBJECTS
104 ISSUES OF FOX NEWS 26 COMEDIES 26 VARIETIES
FOX
PROFIT
PICTURES
^^Oh man—
hoiv we is
bringin* in
de crowdsl^^
p
ii
Heah they is
Box-office Picture Buyers/
75'?e Internationally Famous
DUNCAN
SIISTIEIRS
In the side-splittind, laugh-roar
motion picture version of their
great stage success
SIX TREMENDOUS WEEKS
at the EGYPTIAN— HOLLYWOOD
NOW IN NEW YORK CITY
playing to BIG BUSINESS at the RIVOLI—
a
The funniest
film ever
niade^^
N.Y. American
''Will draw
shrieks of
delight from
alP^-N.Y.Telegram
Set your date for this one — NOW!
UNITED ARTim PICTURE
THE
And That's Thai
i^. By PHIL M. DALY
THE aggressiveness of a publicity
man becomes subjective, indeed,
when Dan Cupid pulls the strings.
Anyway, here's a hand to Manny
Lee, who last Saturday married
Miss Betty Miller, and beat his boss,
Henry Ginsberg, to the altar.
Credit this crack to John Gilbert,
during his recent sojourn at Wash-
ington: "No matter how you slice it,
it's still bologna."
Frank Dalrymple, daredevil Kino-
granis cameraman, got a rousing re-
ception on his return from his vaca-
tion, during which he rescued his
fiancee from drowning.
So numerous have been the con-
gratulatory messages of royalty on
"7th Heaven" in England, that Win-
field R. Sheehan, now touring Eu-
rope, has gathered them in a special
cloth-bound book.
Tommy Tobin is stepping out. The
veteran St. Louis salesman has pur-
chased an interest in the Premier ex-
change, not to mention his recent
excursion into the ranks of the bene-
dicts.
Paramount Consolidates
Mid-West Sales Efforts
(Continued from Page 1)
cause the post of district manager,
held by Dodge, has been abolished.
The district has been absorbed by
the division under management of
Harry Ross of Chicago. Ross has
now supervision over Chicago, Mil-
waukee, Detroit, Cleveland, Pitts-
burgh, Columbus, Cincinnati and In-
dianapolis.
Stage Hands Ask Increase ;
Chicago Exhibitors Oppose
(Continued from Page 1)
ly, taking the stand that, under last
year's agreement the stagehands
placed a heavy burden upon exhib-
itors in the matter of overtime. The
working conditions imposed by the
union last year, together with the
present demand for a 25 per cent
wage increase, if granted, would
force many independent houses back
into a straight picture policy, they
feel.
DAILY
Tuesday, August 16, 1927
Taylor Heads K. C. Board
Kansas City — Harry Taylor, man-
ager for Universal, was elected presi-
dent of the Kansas City Film Board
at the recent meeting. Taylor will
fill the vacancy left by Guy Navarre,
formerly United Artists manager,
transferred to Minneapolis. Eph
Rosen, Tiffany manager, was elected
vice president, succeeding Taylor.
Fineman Signs New Contract
Prior to his departure on a five
weeks' trip to Europe, B. P. Fineman
signed a new contract with Para
mount as first assistant to B. P.
Schulberg on the Coast. Paul Bern
accompanied him.
K. G. Galls Meeting
To Talk Protection
(Continued from Page 1)
downtown houses asked a 30-day pro-
-ction against all theaters within a
-'dius of 60 miles. Such a conces-
sion would include Kansas City, Kas.
lie downtown houses now have 60-
'av protection against the suburban
theaters of Kansas City.
Biechele said that complaints have
een coming in by the score. Small
town exhibitors declare their money
.as gone into improved roads into
.\ansas City which permit out-of-
town patrons to tour to Kansas Citv
lid attend the first run houses. To
e cut off entirely from the current
first runs which are advertised so
-vtensively would kill the business of
he little fellows, according to com-
plaints received.
Kansas City, Kas., exhibitors con-
fend that the protection law should
lot extend into another state.
liechele said that if exchanges grant
such a clause in the contracts, it will
aean a fight which will be beneficial
to neither party.
Satisfactory Settlement Given
in South. California Case
Charles C. Petti.iohn of the Hays
organization left for the West last
night. His mission is manifold, but
will include a discussion over South-
ern Californian protection with Har-
old B. Franklin, president of Wesco
P. E. Berinstein and R. D. Whitson
of the M. P. T. O. of Southern Cal-
ifornia held several conferences with
the Hays office last week regarding
the proposed rezoning of Los Angeles
County to give extended protection
to West Coast Theaters. The latter
has complained of unfair competition
due to the growth of 15 cent houses
which threaten theaters charging
higher admissions. The meetings
have resulted in the decision that
Pettijohn will take up the problem
in Los Angeles. Whitson has leff
for home. Berinstein leaves this
week.
Twin Cities Exhibitors
Settle with Musicians
(Continued from Page 1)
ment has no material changes over
that of last year, with the scale being
the same . However, the exhibitor's
organization was unsuccessful in its
effort to have an agreement made of
eight months' duration.
To Bury Curwood at Owosso
Owosso, Mich. — Funeral services
for James Oliver Curwood will be
held this afternoon at the First Con-
gregational Church here. The body
will be laid to rest besides the re-
mains of his father and mother.
Many of Curwood's literary efforts
reached the screen. They were afl
Canadian northwoods stories and in-
cluded "Ancient Highway," "The
Alaskan," "Valley of Silent Men,"
"Courage of Marge O'Doone,"
"God's Country and the Woman,"
"Kazan," "Flower of the North,"
"Honor of the Big Snows."
Minneapolis Film Tax
May Jump Ten-Fold
(Continued from Page 1)
a figure approximately ten times the
present valuation basis. This tax
has in the past been based on esti-
mated valuations set by assessors and
exchangemen. The board of equali-
zation would change the basis to an
estimated valuation by the average
earning possibility of a subject and
its number of prints.
As an example, one Minneapolis
exchange, upon which the personal
property tax last year was made on
a basis of $10,000 valuation, would
be assessed on a basis of $110,000.
The present personal property tax
rate is two and three-quarters per
cent.
The tax committee has taken under
advisement the protest of the ex-
changes and it is understood tliat in
the event the committee decided to
,•40 through with the new basis, the
taxes will' be paid under protcji and
the case taken into the courts.
Itinerant Shows Face
Snags in Minnesota
(Continued from Page 1)
must be given a deputy fire mar-
shal or agent of the apparatus to be
used and location of the machine,
which must not be placed within a
radius of 30 ft. of any building. A
fee of $5 is charged for each per-
formance and the itinerant showman
must be bonded to the satisfaction of
the state fire marshal's office.
"U" Denies Project Abandoned
Milwaukee — Reports current here
that Universal had turned over to
"other interests" property purchased
at Sheboygan, Wis., lor the erection
of a .theater are denied by N. J.
Blumberg, general manager of the
Milwaukee Theater Circuit, subsidi-
ary of Universal. Construction at
Sheboygan had been temporarily de-
lay, but according to Blumberg, con-
tracts have been signed and work
will be started so that the new the-
ater will be openly shortly after the
first of next year.
Loeb Arcade in Receivers' Hands
Minneapolis — By an order signed
by a district judge, the Loeb Arcade,
housing Finkelstein and Ruben home
office and a number of fihn compa-
nies, was thrown into receivership.
Finkelstein and Ruben who owned
49 per cent of the stock in the Loeb
Arcade, prior to its sale about a year
ago, are reported to have been instru-
mental in throwing the company into
receivership to protect their interests
and force fulfillment of the deal.
Italy Censors Act
Theater owners in Italy have been
warned against any moral laxity in
vaudeville acts which run between
films, states the Associated Press in
a special dispatch from Rome. With
motion pictures purged by the re-
cent Italian Gov't censorship laws,
managers of various houses have in-
troduced variety acts tending to im-
morality in subject matter and cos-
tumes. Persons convicted for violat-
ing this edict will lose their licenses.
Newspaper Opinions
"Wings"
Paramount
Criterion
AMERICAN—* * ♦ There is much to
recommend "Wings." * ♦ ♦ There are beau-
tiful and thrilling combats in the air. The
magnescope, with movietone attachment, serves
to enhance the grim and thrilling reality of
what went on "over there." » ♦ ♦
DAILY MIRROR—* * * amazing photo-
graphic accounts of aerial battles, the like
of which have not been seen on the screen
before. * ♦ * These battles were the telling
point of the evening and at the same time
the point on which the success or failure
of "Wings" will rest. * * *
DAILY NEWS—* * * It was well worth
waiting for such cinema as this; well worth
the Paramount company's expending $2,000,
000 on its production; well worth the ardent,
enthusiastic work of all concerned with the
superlative achievement. ♦ • •
But what are more important, and what
portray the magic of our motion picture in-
dustry, are the spell-binding battle scenes
of the air. Nothing like them have ever
lieen filmed before. * * *
EVENING JOURNAL—* * * an impres-
sive spectacle. The airplane sequences —
squadrons in formation, battles in the air,
planes crashing down like comets of fire; the
war fought over again — exploding shells,
lumbering tanks, barbed wire, fire, destruc-
tion— all these scenes are thrillingly vivid.
» * »
GRAPHIC—* * * one of the best martial
films ever made; it is the only thing of its
kind, and it will undoubtedly thrill millions
for the next year as it did the audience
which saw it for the first time last night.
» * *
HERALD-TRIBUNE—* * * For as stir-
ring as some of the scenes in the air un-
doubtedly are there is, perhaps in their
very nature, a certain monotony and con-
fusion about them. * * *
It is a sincere, effective and always be-
lievable piece of work that gives "Wings"
one of its chief claims to your attention. * * *
POST — * * * The aerial sequences, as
pictured * * ♦ via the Magnoscope, are of
unflagging interest. Breath-taking in their
rapid movement and realistic detail, they are
invariably thrilling. * ♦ *
SUN — * * * John Monk Saunders has
fashioned a capable if conventional story, the
direction and acting are good enough, and
the titles, are no worse than usual. If
"Wings" seems a bit silly on occasion, this
may be overlooked in view of the thrilling
rides above the cloud banks of Texas, where
it was photographed. * » ♦
TELEGRAM— * * * while "Wings" is up
in the air which is most of the time, it is
excellent and thrilling stuff. The battles in
the sky are beautifully photographed and
product fully as much tense excitement as
the muddy struggles of "The Big Parade."
* * *
TELEGRAPH—* * * a triumph— a per-
sonal triumph for Jesse L. Lasky and for
William Wellman, the director, and for all
those who took any part in the actual film-
ing of the aerial sequences. It is an achieve-
ment in which millions of movie-goers will
glory. * * *
TIMES — * * * If the audience was thrilled
by some of the scenes in the first part of the
production, the subsequent chapters must
have proved even more stimulating, for in
the course of these sequences William A.
Wellman, the director, has adroitly spliced
actual war scenes with those filmed in this
country specially for the production. ♦ » *
WORLD — * * * justified virtually all the
praise its makers have given it. It has war
elements such as have been shown on the
screen before. It brings tears as other war
films have brought them. But never has a
screen in this country shown such a spec-
tacle of aviation. * * * "Wings" doubtless
will have a long run on Broadway. ♦ * ♦
Asks for Roxy Proxies
Stockholders of the Roxy Theaters
Corp. are being urged by Bennett,
Bolster & Coghill, Inc., to send their
proxies to the offices of the theater
The proxies are needed for voting
on Aug. 29 on the sale of a $2,500,-
000 note issue to Halsey, Stuart &
Co., Inc.
Tuesday, August 16, 1927
THC
■^t!k
DAILV
L. & T. Now Owned by
B. K. 1(K) Per Cent
(Continued from I'aye 1)
lii'ii ol' the balance of tlie stock which
tcCilc'd 50 per cent has been lield
by the Chicago Title and Trust Co.
for Harry Lnbliner and the Joseph
T'inz estate. It is tliis interest wliich
has now been secured. The exhiliitor
or^an declared a B. and K. official
admitted that the final arrangements
li.u! been completed, but refused to
I .nrirni the report that the transfer
I'.i'l actually been made.
Tax Repeal Fades as
Defense Costs Rise
(Continued irom Pa<ie 1)
,.1 ly ?214,00n,000, which will prob-
ablv result in a material reduction
in the proposed S300.000.000 tax cut
If possible, it is felt here, tax re-
ductions will be made next session,
but it is probably thcv will be very
small, as in addition to the heavv
budiret appropriations Congress will
^e asked to i)rovide funds for flood
Belief and control and many other un-
■udpeted items.
Vita phone Plans Musical
Comedies and Sketches
An innovation has been inaugu-
ited by \'itaphoiie with a policy of
riginal one-reel musical comedies
Jid one-reel dramatic sketches.
These will supplement the regular
Vitaphone schedule of releases.
tThe first of the musical comedies,
illed "Amateur Night," has been
tmpleted on the Coast, also "The
ash," a dramatic sketch adapted
oin the vaudeville offering of John-
ny Walker. Murray Roth and Grant
Clark will write scenarios which
Brvan Fov will direct.
Frederica Sagor Here
Frederica Sagor who has written
a number of originals and has adapt-
ed stories for several of the large
producing organizations on the Coast,
is in New York vacationing.
King to Make One
Hollywood — Henry King's con-
tract with United Artists calls for
one picture. The story will probably
be based on an original by the di-
rector.
Saunders with Universal
Claud Saunders, formerly with
Paramount, is now managing direc-
tor of the Park Plaza, new Univer-
sal theater at University Ave. and
176th St., which opens Labor Day.
James Callahan is house manager.
Shafer at Toronto Pantages
Toronto — Fred Schafer of Buffalo
has been appointed manager of Pan-
tages in succession to N. K. Miller
who died last June.
Moss to Build in Brooklyn
Ha\ eine>er-Marcy Corp.. of which
B. S. Moss is president, will erect a
theater costing $750,000 on Have-
nieyer St., near South St., Brooklyn.
It will be a single-story brick build-
ing.
Edison 's View
Llewellyn Park, N. J. — Mo-
tion pictures are "a close sec-
ond" to the incandescent light
in importance of Thomas A.
Edison's inventions, "the father
of the motion picture," stated
in his first speech over the ra-
dio, which commemorated the
fiftieth anniversary of the in-
vention of the phonograph.
Warners Net Profit for
Last Quarter, $109,090
Profit of $109,090, after interest, and
other charges, is reported by War-
ner Bros, and subsidiary units for the
quarter ended May 28. This com-
pares with a loss of $98,972 in the
preceding quarter.
Outstanding stock consists of 199,-
980 shares of Class A, par $10; and
350,020 no-par shares of common.
Loss for first nine months of fiscal
year amounted to $98,965 after these
charges.
Consolidated income account for
quarter ended May 28, and nine
months ended Mav 28, 1927, follows:
Quar. End. 9 Mo. End
May 28 May 28
Opt-rating profit $331,000 $429,277
Interest & Misc.
charges 220.057 .S18,4ny
Balance $111,098 *$89,l,-!2
Mill. int. in subs 2,008 9,833
Profit $109.090 *$98,965
* I./OSS
Barthelmess at A. M. P. A.
Richard Barthelmess will be guest
of honor at this week's meeting of
the A. M. P. A. S. Charles Einfeld,
vice president, will preside in the
absence of Water F. Eberhardt who
is away on a vacation.
Patterson Begins New Civil Duties
Richard C. Patterson, Jr., pres-
ident of Peacock M. P. Co., has com-
menced his new duties as Commis-
sioner of Corrections of New York
City. Patterson was appointed by
Mayor Walker to succeed Frederick
Wallis, resigned. Peacock operates
in China, with headquarters at
Shanghai.
Seymour to Preside at Keith Party
Boston — William Seymour, vet-
eran actor, will attend the corner-
stone laying of the new B. F. Keith
Memorial theater on August 25.
"Wings" Advance Sale Heavy
Advance ticket sale of "Wings"
reached $8,600 before Friday's pre-
miere, according to A. L. Grey, in
charge of Paramount's roadshow- de-
partment.
Signs Two College Men
Hollywood — Two of ten men se-
lected from 36 universities and col-
leges throughout the country as pos-
sible screen material have been
placed under contract by First Na-
tional. John Westwood, 20, is a
graduate of Prijiceton and John
Stambajigh, 21, University of Chi-
cago graduate, are the new contract
players.
United Artists Uninformed
Over Estelle Taylor Row
iCoiitiiiuCil liirm /'j./r 1)
niaiter concerned itself with pmdui
tion, all statements must emanate
from the Coast. Miss Taylor, in
press dispatches, declared:
■(•"or an entire year United .\rt-
ists, under one pretext or another,
has religiously al>>tained from using
me in a single film. The corporation
■farnud' me out to Paramount for
one picture but with that exception
1 have been idle."
There is no dispute over salary
which the actress states has been
paid regularly. It is the enforced
idleness which ))rompts her to take
this proposed action late in the
month when the first year of the
agreement expires.
Hays Cooperating with Irish
As a result of protests filed by
Irish societies against the picturiza-
tion of their nationals in unfavorable
and derogatory light. Will H. Hays
has advised these organizations of
his desire to cooperate. "The Calla-
hans and the Murphys" has raised
particular objections. These pro-
tests have been taken up by the Hays
office with M-(i-M which company
will also cooperate to the fullest ex-
tent.
Incorporations
Albany. N. V.— Up To Date Photo Works,
Inc. Manhattan. Films and general pho-
tographic liusiness. Capital, $5,000. Filed
by Zoltan Gross, 2'91 Broadway.
Albany. N. Y. .Toclson-.Schunian Enter-
prises, Manhattan. Operation of theaters and
general theatrical and motion picture business.
Capital. $1,000,000. Filed by Cohen &• Haas,
302 Broadway.
Albany, N. Y. — Filmchromatic Corporation.
New York County. Photogelatin, gelochro-
matic printers and publishers. Capital, $30.-
nOO. Filed by Meyer H. Levenstein, 165
Broadway.
Albany, N. Y. — Jeromont Corporation, Man-
hattan. Proprietors and managers of the-
aters, motion pictures, films and apparatus.
Capital $37,500. File<l by Monte I.onden,
720 Madison Avenue.
Albany. N. Y. — Ray Mont Theatrical Pro-
ductions, Inc.. New York County. To en-
gage in the various branches of the the-
atrical and motion ])icture business. Cap-
ital. $25,000. Filed by H. F,lv Goldsmith.
105 West Fortieth Street.
Albany, N. Y. — H. L. Productions. Inc..
Manhattan. Production and exploitation of
plays, musical attractions, burlesque, vaude-
ville and other staire offerings. Capital. $100.-
000. Filed by Siegeltuch. Butler & Kraft,
345 Madison Avenue.
Albany. N. Y. — Carlos Pictures Corpora-
tion. Manhattan. The production, distribu-
tion and exhibition of motion picture and
photo-play films. Capital, 100 shares. Filed
by Harrv Lewis. 220 West Forty-second
Street.
Albany. X. Y. — Myron C. Fagan Personnel.
Inc.. New York County. Production and ex-
ptotation of plays, operas and other amuse-
ment attractions. Capital. 100 shares. Filed
by Abner J. Rubien. 1440 Broadway.
Albany, X. Y. — Jackson Pro<lucinK Cor-
poration. Manhattan. Personal representative
and manager for artists, productions and
those engaged in the theatrical profession.
Capital. $50,000. Filed by James M. Timony,
1170 Broadway.
New Theaters
Denver — Permit for a $20,000 theater hat
liecn issued to M. McKahren, to lie built at
4931 W 44th Ave.
Hlackwo'xl, X. J. — Spanixb architecture is
planneil for tlie New Blackwood lo be con-
■vtnicled here.
Shawnee. Okla. — Seminole Amusrmrnt
Co . beaded by Jake Jones, has opened its new
I.OOO-seat house on Kast .Main St.. here.
J. Tate Cline is vice president of the theater
company, while I.. C. Bocher is secretary-
treasurer, and Ruby Jones assistant nuanager.
.NrlinRton, \. J. — George E. MeaRher, for
iiierly with L<»ew*s is manager f)f the Lin-
coln, Kearney and Elizabeth Aves., just
opened by the B. & P. Co., of Newark,
compose<i of Bratter. Pollack and Faulkner.
The house seats 1,400.
Bridgeport, Neb. — A new building is under
construction to house the Lyric, which is
tiark. Tentative opening date i? set for
.Sept. 15.
Hcntonville. Ark. — Harry Kelly, formerly
it Huntvillc. has opened the new Meteor.
Coflfecville, Kan. — J. B. Tackett. owner
of Tacketfs 130 West Eighth St. house, has
broken ground for a 1,200-seat house here.
Afagnolia, Ark. — Plans have been prepared
for a theater here.
Jasper. Ga. — Paul Stancil is preparing to
open his new Lyric here. It will play two
nights a week.
Marion. O.— Ed. E. Bender and S. Bern
stein of the Palace of Canton have acouired
a site for a theater here to cost $500,000,
to be financed by the Young Amusement Co.
Work will be started late in the summer and
the house will open late in the Fall of 1928.
Moiiticello. Ark.— Mrs. J. L. Allen will
rebuild the .\niu7.u recently damaged by fire.
Silver Spring. Md. — John H. Cissell is
building a theater here to onen Oct. 1. It
will cost $38,000 and seat 500.
.San Bruno. Cal. — George Leathurby and
.\l J. Escbelbach have been granted permit
for construction of a theater on San Mateo
."Vve. and Cypress. The house will seat 1,000.
\'entura. Cal — -With opening of the new
Mission, the old Liberty is dark.
Bairnsfather with British Empire
Belleville, Out. — Bruce Bairnsfather,
war cartoonist, stated before a meet-
ing of the Rotarv Club that he is
now identified with British Empire
Films in production in Canada. He
stated that the Ontario Government's
studio at Trenton was to be the nuc-
leus for Canadian activities. The first
story to be produced is one written
bv him.
Matthews, Brilant Join "U"
John Matthews, for several years
one of the triumvirate of house man-
agers at the Canitol, is now with
Universal Chain Theaters. He will
be house manager of the new Uni-
versal, 46th St. and New Utrecht
Ave., Brooklyn. .A.rthur Brilant will
handle exploitation. The opening
date is late September.
New Orpheum for Winnipeg?
Winnipeg -^ Negotiations by the
Orpheum circuit, for the sale of the
present Orpheum indicate that a new
and larger theater will be under way
within the coming year.
10
DAILY TIPS VmiCM MEAN DOLLACS FOB SHOWMEN
"Bigger Than Barnums"
(FBO)
Engaged services of a clown to do
ball walking stunt. With his back
plastered with advertising matter,
clown walked through streets fol-
lowed by crowds — D. M. Attree,
Grand Cinema, Lowestoft, Eng.
"Buster Brown Comedies"
(Universal)
Held a Buster Brown impersona-
tion contest at each Saturday matinee
for five weeks with the store in tie-up
offering a pair of shoes to the boy
and girl winners each week. These
v.inners then competed in the final
contest for which the store donated
two all-steel coaster wagons as prizes.
Souvenirs were provided. — E. M.
Ludwig, Whiteside, Corvallis, Ore.
"The Callahans and the Murphys"
(M-G-M)
All-Irish night was set aside for
all of the Callahans and Murphys in
the fire, police and postal service,
their admission being their uniforms.
Letters were also sent to all Irish
organizations in the city, calling their
attention to this night. Brewing
company cooperated by carrying
signs " 'Tlie Callahans and the Mur-
1000 Pages of
InSormation
Free to
FILM DAILY
Subscribers
phys' drink Maier near beer." These
signs worked from the wind-shield
wipers of an automobile. Two fig-
ures were worked, one with a club,
the other with a brick and attached
to the rear of the car. — State. Los
Angeles.
•'Convoy"
(First Nat'l)
Miniature battleship was the prin-
cipal feature of a ballyhoo. Arranged
with ■ a Spaniard, who had brought
to this country with him from Buenos
Aires a beautiful little battleship
model about four feet in length, dec-
orated with U. S. flags. This minia-
ture battleship was mounted on small
platform on bed of small truck and
the base and sides of the truck dec-
orated and lettered, and sent about
town and a nearby military reser-
vation for the two days preceding the
showing. — Jack Rowley. Rialto. La-
redo, Tex.
"Man Power"
(Universal)
Extended out over the side-walk,
was a heavy beam, considerably high
above the street. On the end was a
big pully to which was attached a
rope long enough to reach to the
ground. To the rope was fastened an
ordinary sugar barrel painted black to
make it appear to weigh more. Both
ends of the barrel were closed, and
on them was painted the title of the
picture — plus the caption "1.000
pound of entertainment"'. The most
exciting part of the stunt came when
a "strong man", straddling the beam
high up in the! air, would pull the bar-
rel up hand over first, aijparently hav-
ing a terrific time of it. — J. P. Har-
rison. Hippodrome, \Vaco, Tex.
"Tell It to the Marines"
(M-G-M)
.Style sliovv had as main features
competitive window displays and an
aufoniubile show. This brought a
large percentage of the populace to
retail district. Tlie main street ^\ as
roped off and it was here that the
automobile show was held. Lights
were strung o\erhead. forming a tnid-
way three blocks long, terminating at
the theater. High school hatid. coin-
urising ,50 pieces, furnished music
from the marquee directly under an
i'luminated 24 sheet for the picture.
The American occupied a position
in the center of the area, fornn'ng the
midwav. The batid uniform was al-
most identical to the dress uniform
of the marines. The old Columbia.
now unoccupied, is directly across
the street from the .A_merican. The
front was utilized for the M-G M
exhibit of the studio model and the
six paintings of stars. This was
placed on a base at the foot of an
illuminated six-sheet, for the "Mar-
lics." — Hiram Dunkin, Dunkin, Cush-
ing, Okla
mm. BUYING IS
ASKED BY EXHIBITORS
Permitting selective booking of
pictures would result in greater rev-
enue for distributors. Louis Landow,
Jr.. Washington theater, Granite
City, 111., declares in calling upon key
city exhibitors who favor block
booking to "practice what they
preach."
Landow's views are contained in
a letter to THE FILM DAILY
prompted by statement of Spyros
.Skouras of .Skouras Brothers. St.
Louis, championing block booking.
Landow has been an exhibitor for
18 years.
"I am sure that were the big first
runs at St. Louis compelled to pur-
chase as do we and other theaters
throughout the country, all theaters
outside of key cities and located in
small towns such as this one would
have no fear of competition," he
writes, "for then the big first runs
would have a good picture at times
and many many poor ones.
"As it is now. the big first runs pick 52
and change once a week. Theaters such as
this must have at least 2.S0 pictures as we
change five times a week. Whenever we have
one of the 52 which plays say the three first
runs at St. Louis, ^^\ do business.
"I have a big investment for a town of
this size and am paying top prices for pic-
tures, but were it possible to pick my pic-
tures instead of block booking T could afford
to even pay 10 per cent more rental and in
many cases more. I am sure if you feel out
other theater managers in towns from 10,000
to 50,000 population you will find they will
express themselves in the same way.
"Block booking is hurting the small town
exhibitor and in many cases overloading him
with merchandise which the public dislikes.
Tf film companies would follow the policy of
live and let live, put each towji on its own
footing, selling theaters such as this oiie by
allowing managers to pick the program and
give to the opposition those pictures not de-
sired they soon will learn they \\ill be secur-
ing more revenue atid each theater could d(i
a better business. For after all, better shows
means more business and more business means
belter .shows.
"After it is all .said and done, if any the
aler is doing well the nianagcnient will pay
the price. The public today in this town as
vel as other towns is sbonping for pictures
and long before we ailvertise or show a cer
tajii picture the public knows mure of said
picture than we do. We nuist give tbeni
good big ones. Tt seems to be in the 'air'
for the day a big one is shown one can see
the crowds coming.. Each jear our pictures
are costing us tnofc and in tnatij- cases we
don't take in five pci- cent oi the film rental
on a poor picture "bich we are compelled to
purchase on block Ijooking. Is this fair?"
F. B. O. Closes Deal
I'. B. O. has consummated a. deal
with Sociedad General Cinemato-
grafica, of Buenos Aires \\ hereby the
entire 1927-28 product, including
short subjects, will be distributed
throughout Argentine, Paraguav.
Uruguay, Chile, Peru. Bolivia and
Ecuador.
Ireland Buys Logan, la.. House
Logan. la. — L. H. Irelan.d has
purchased the Pastim.e from J. F.
Erdman.
$75,000 House for Carroll
Carroll. la.— Costing $75,000 and
seating 700 N. F. New's theater un-
der construction opens in September
Hollywood Happenings
Gamett Adapting Pangbom's First
Tay Gai'nett is at work adapting the first
starring vehicle for I'ranklin Pangborn for
l)e,Mille. "In Bad with Sinbad". It is a
P. (;. Wodehouse story, the "Indescretions
of Archie".
McCarthy Cast Set
The Cosmopolitan producton being directed
by John P. McCarthy has a cast which in-
cludes Sally O'Neill, Molly O'Day, Larry
Kent, Allan Forrest, Mathidc Comont and
Kate Price.
■ # ►
DeCasseres at Work on Original
Benjamin DeCasseres, formerly with Para
mount and Universal is at work on an orig
inal, "Miracle Money".
* * *
Rosson Completes Cast
Complete cast of "Deadnian's Curve" foi
FBO includes Douglas Fairbanks, Jr.. Sally
Blaine, Arthur Metcalfe, Charles Byer, and
Kit Guard. Eward Adamson wrote the adap-
tation of the magazine story "The Century
Championship" by Frank Richardson Pierce.
Richard Rosson will direct.
«■ * «
New Tyler FUm Started
Tom Tyler has started "The Gambler'^
Game" under the direction of Robert De-
Lacey for FBO. It was adapted by Oliver
Drake from a story by Joe Kane. The next
includes Sharon Lynn, M. Jerry Pembroke,
Robert Burns, Robert Reeves. Ray Childs,
James Van Horn. Carol Halloway and others.
* « «
McGowan Starts "Our Gang"
Robert McGowan has started the first "Oui
Gang" comedy since the studio reopened last
week.
* * *
Whitman Named Director
Mack Sennett has appointed Phil Whitman.
scenarist, to the post of director and he will
start on one of "The Smith Family," with
Mary Ann Jackson. Ruth Hyatt and Ray
mond McKee immediately.
* « *
Miller and Eilers Join Sennett
Lucille Miller and .Salle Eilers have been
signed by Mack Sennett. Eilers is starting
"The Romance of a Bathing Girl" with John-
ny Burke. Alf Goulding is drecting.
» • •
Cline Finishes Sennett Comedy
Eddie Clii'ie has finished "The Girl from
Everywhere". a Sennett "girl" picture.
Gathne Pollard, recruited from the stage,
plays the lead.
Edwards Finishes Comedy
Harry Edwards has just trnished a com
edy for Mack .Sennett starring Blly Bevaii
and Vernon Dent.
Heffner Managing at Mason City
Mason City, la. J. iNL HefTner,
who has been managing a house at
Fairmont, Minn., has assumed man-
agement of A. H. Blank's Palace and
Bijou, replacing J'^ller Metzger.
Plainville. Conn., Theater Sold
Flainville. Conn. — George Lewitt
has purchased the Connnutiit. He has
not decided whether to reopen it in
Fall as a picture house, or remodel
it for other purposes.
Evelyn Laye in Wilcox Film
London — Rudolph Solomon has
signed Evelyn Laye, musical comedy
actress, to play the lead in the Gra-
hatn Wilcox pioductioii, "The Luck
of the Navy."
South Africa Active
Johannesberg. South Africa — Cine-
mas, Ltd.. reorganized firm which is
pledged to encourage British films,
is building a theater here and has
acquired the Royal Picture Palace.
Durban, which seats 1,500, and the
Capitol, Benoni, which seats 1,000.
I
^
(An Advertisement to Advertisers)
Announcing
-Associated Publications-
The Quality Group of Film Trade Papers
The REEL
Covering the Kansas City
and St. Louis trade territories
Film Trade
TOPICS
Covering the Denver and Sah
Lake City trade territories
MOVIE AGE
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Exhibitors'
Covering the Oklahoma City
and Memphis trade territories
The OHIO
SHOWMAN
Covering the Cleveland and
Cincinnati trade territories
Michigan Film
REVIEW
Covering the Detroit Film
Distributing territory
Motion Picture
DIGEST
Covering the Chicago and
Indianapolis trade territories
'National in Scope Local in Service**
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DISTINCTIVE
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Each the HOME paper in its
home region
Sold as a Single Unit
to Advertisers
Affording a definite saving in advertising
costs and giving to the trade business papers
of finer quality and greater reader-interest.
Guaranteed minimum combined exhibitor
circulation of 9,000 — concentrated, not scat-
tered !
1. Film Trade Topics.
2. Movie Age.
3. The Reel Journal.
4. Exhibitor's Tribune.
5. Motion Picture Digest.
6. Michigan Film Review.
7. The Ohio Showman.
Thorough Coverage Weekly— Qreater Reader Interest — Lower Advertising Cost
New York Office
299 Madison Ave.
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Phone— Murray Hill 2593
INVESTIGATE TODAY
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Ben Shylen, President and Publisher
Third Floor Glover Bldg. Kansas City, Mo.
Chicago Office
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I
JACK
DEMPSEY
means top money
at the fights
BILL
TILDEN
always draws
a tennis gallery
BOBBY
JONES
is a sure'fire
golf card
LOU
GEHRIG
is today's
home'run king
IT TAKES BIG
NAMES TO
DRAW CROWDS!
— and M'Q'M has got the
biggest names in pictures I
JOHN GILBERT
is doing his stuff again
in "12 Miles Out."
Two Gilberts in'27-'28.
RAMON NOVARRO
the star of "Ben-Hur"
will give you his big-
gest romantic hit in
'27-'28
SYD CHAPLIN
gives exhibitors as his
first M-G-M release a
comedy idea that is
worthy of the star of
"Charley's Aunt."
DANE-ARTHUR
is a combination that
audiences will look for
after "Rookies."
They'll give you 3
I funny ones in '27-'28.
NORMA SHEARER
delivers another hit
in "After Midnight."
Three big Shearers in
•27-'28.
GRETA GARBO
convinced everyone
after "Flesh and the
Devil"that she's a box-
office natural. Two
Garbos in '27-'28.
WILLIAM HAINES
gives exhibitors four
Haines hits in '27-'28
and judging from
"Slide, Kelly, Slide."
that's good news.
CODY-PRINGLE
have already shown
what this combination
means. "Adam and
Evil" is a riot at Capi-
tol, N.Y. Two more!
LON CHANEY
follows"The Unknown"
with his biggest yet.
His first for '27-'28 is
tremendous. What a
star! Three Chaneys !
MARION DAVIES
in "Tillie the Toiler"
is a clean-up. You get
three from this clever
comedienne in '27-'28.
LILLIAN GISH
has just completed
what is expected to be
her greatest box-office
picture. Wait and
watch !
JACKIE COOGAN
played 10,000 theatres
with"Johnny Get Your
Hair Cut. " Those same
audiences will watch
for 2 Coogans in'27-'28
TIM McCOY
"Brought picture fans a
new type of out-door
hero, starting with
'War Paint.'" In '27-
'28 six McCoy's!
THE
PARKOe
METRO-GOLDWYN-MAYER
Star Features ! Specials ! Newsreeis ! Shorts !
T
!l
S4eHi¥S?kPi{t
o/'FILMDOM
►
ALL THE NEWS
ALL THE TIME
XLI No. 40
Wednesday, August 17, 1927
Price 5 Cents
The Goods
B
ROADWAY looked like
the old street yesterday.
There were hungry hun-
ds all over the main stem.
d what do volt think thev
tryinj»^
to do.-
Xothiny-
ire or less than to part them-
es of cash in order to see a
tture show,
ut — it was a sho|)|)in.i,' crowd.
ey knew what the} wanted
see. it appears. There were
wds — enormous crowds — at
Ro.xy pushing- and janiminjj
ir way into "What Price
ry". Three or toiu^ hundred
re turned away from the lirst
tinee of "The Patent I,eather
Across at the Criterion.
vjiowwien's delif^ht — the S.
sign — ;ivas flutterins»- in the
eze. For "Wings" was a
out.
Can It lie?
t didn't seem true. Vet it was.
re the dear old pui)lic was demon-
'ating by the very force of iiuin-
s that after all there was nothing
a good picture to pack 'cm in.
ne of the interesting connncnta-
s of them all was the fact that
he Patent Leather Kid" did $1,200
its first matinee as against $5.32
r the '^The Sea Hawk" and $300
r "The Lost World". Who said
ar stories were on the wane?
You may do a I>asic business that
's satisfactory with the average at-
raction, but, oh bo\ . liow the dol-
lars roll in when the picture knocks
'em cold!
r The Clearing House
If the efficiency crew would get
an idea or two, it is suggested that
its members make note of Sept. 26-
29. On those davs. the I'all meeting
of the S.M.r.K. will I)e held at Lake
Placid. You don't know the S.M.P.
E.? It is the .Society of M. P. En-
gineers and a mighty keen .group of
technicians at that.
They delve into technical matters.
Studio problems, economies in the-
ater operation — in short any mechan-
ical development that denotes prog-
ress for the industry comes within
their scope. They are serious-minded
imen who have a job to do. Rut their
jaini is to help and. since their pur-
pose is to improve the general .good,
it would be proper for the industry
to wake up and make note of what
thi< retiring crroup is doing.
K A N N
$2,216,858 f OR ROXY
IS 21 WEEKS' GROSS
"What Pri^ Glorv" May
Hit New Box Office
Record
I'or tile 21 weekly beginning .March
12 and ending Aug. 5, the Ro.xy the-
ater rolled up an unprecedented
gross of $2,2l6,8.S<S..?y. The figures
are rejirinted from "The Wall Street
Journal".
This total does not include llie re-
ceipts from the premiere on the eve-
ning of March 11 which approxi-
mated $30,000. The high water
mark was touched the week of .\pril
16 which was Easter \\'eek. The at-
traction then was "Ankles Preferred"
and the gross $129,524.35.
It is too early, of course, to anti-
(Contiiiitccl oil Fatic d)
ST. LOUIS EXHIBITORS
REACH COMPROMISE
Si. Loui.s — Threatened closing of
35 neighborhood houses controlled
by members of the St. Louis ^L P.
Exhibitors' League, has been averted
througli an agreement reached by
tlicater owners with tlie Musicians'
L'liioii for a reduction in the orches-
, tral personnel.
'l The arrangeiiieiU tiiial!\ reachrd is
'a compromise of the original iKiiiaiid
(Continued on I'aijc (*)
Atlanta Community Chain
Building in Suburbs
x
ewnaii. da. — (i
\\ \ nn li
sold an interest in hi> Kit/ htn- In
L'omniunily Tlicater.-- Corp.. d" .\t
lanta, of which .\rtluir Lucas and
Wm. K. Jenkins are the principal
factors. The rompain- npcrat 's I'nc
suburljan houses in .\tlanla. the new-
est of which is the DiKaik r' I >i -
catur. They operate tin- l\it/ :u \ .il-
dosta and the Ritz at Urunswick. (ia.
"Arnold Lij?hts" Desijrned
To Eliminate Studio Arcs
Liw Angeles — I'.iigineer^ from thi-
(ieiieral Electric Co. at Schenectady
are in Los Angeles to confer with
John Arnold, cameraman, and Lor
Kolli. chief engineer at M-Cl-M. on
the "Arnold lights." a new develop-
ment of incandescent blubs used in
place of the old-time studio arcs.
.Arnold has u:-ed the incandescent
lights in two productions.
Big Salaries or
In New Coast
Two For Syracuse ?
Syracuse, N. Y. — The Stan-
ley Co., through the Mark
Strand organization, will build
another house here while the
SchJne circuit, now operating
the Eckle is likewise planning
a new theater if reports pub-
lished in Chester Bann's col-
ume in the Herald are correct.
EXHIBITORS "TRADING
HARD" IN SOUTHEAST
.\tlanta — Tiie buying season in the
Southeast has taken a long time to
get nnder way. With Lalior Day a
few weeks in the offing, major the-
aters nvv beginning to realize that
they iiiusl liave product. Therefore,
they are beginning to bu.\-.
Generally, the attitude of indepen-
dent circuits which operate with lit-
tle or no competition, has been to
put off buying. Ciitil a few weeks
a.go, many of these chains simply
marked time. And now. while it is
(.Continued on Page 6)
SAYS PRESENTATIONS
SWELL BOX-OEEICES
Los .Angeles — "I do not find that
iiixdiie is staying away from theaters
)ecan>e of the i)resentations sliovvn.
;peakiiig at least from the standpoint
if tin- theaters we operate."
In commenting upon Erank R.
Wilson's charge that patronage at
theaters is not what it should be.
Harold B. Franklin, president oi
(Continued on Pane 2)
Yugoslav Exhibitors Pay
58 Per Cent in Taxes
Hushinoton Bureau of TUP. PII.M DAILY
Washington— ^rore than 41.529.000
dinars were collected by the Vugo-
>\iw (lov't from film theaters as taxes
during 1926. representing more than
half of the 70,000,000 dinars gross re-
ceipts of all theaters, the \J. S. Dept.
of Commerce reiiorts from Zagreb.
(Continued on Page 6)
Stars to Go
Economy Plan
Producers Ready to Re-
place Established Players
with New Faces
Los .\ngele.s — Unless many of the
major names in pictures consent to
cuts in salaries when i)resent con-
tracts expire, producer will not re-
new them but will rei)Iace established
players with new faces groomed from
the ranks.
The first indication that a drastic
economy plan along these lines was
planned broke into print yesterday
when the Los .Angeles "Times" pub-
lished the details. It is understood
the suggestion was first broached
about six months ago at the time that
Will H. Havs was here from New
York.
The facts as presented in the
"Times" are essentially correct and
are as follows:
The move has its origin in the de-
(Cnntinued on Page 7)
Alterations at Capitol;
Stage to be Enlarged
.Sdinetinie this fall a number of im-
portant changes are scheduled to take
place at the Capitol. The stage will
l)e enlarged and other structural
changes are scheduled to take place.
The work will proceed under direc-
tion of Edward Bowes. It is prob-
able that Louis K. Sidney, in charge
of I,oew theater presentations, will
Collaborate with Bowes in connec-
tion with the shows at the theater.
Wesco Announces 'Greater
Movie Season' for Aug. 20
.'^an 1-rancisco — ilarc>ld B. I'rank-
liii, president of West Coast Thea-
ters, has anounced plans for the open-
ing of the 1927 West Coast Theaters
(irealer Movie Season. The official
opening date is set for .\ug. 20. It
will be conducted in all cities and
(Continued on Page 7)
M-G-M News Out Today
The initial i-.>ue of M-G-.\I News
will play in theaters throughout the
nation today. The subject goes into
the Capitol program this morning
without a cut.
Neilan with United?
I Inllyw Odd— 1 1 i-- reported Marshall
Neilan will direct "Hell's Angels"
for Caddo Prod, which release
through 1,'nited .Xrtists.
^
—JXI^
DAILY
Wed., Aug. 17, 1927
2^r NEWSPAPER .^Jtf Vvfk^
»/'filmdom I
l9!D)iglbY^
ALLTUE NEWS
AIL THE TIME
Vol.XLINo.40 Wednesday, August 17, 1927 Price 5 Cents
lOHN W. ALICOATE
Publisher
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk. Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
»nd Editor ; Donald M. Mersereau, Treasurer.
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York, N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday.
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel: 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London, W. I. Paris
— La Cinematographic Francaise, 5, Rue
Saulnier.
Financial
Quotations
*tAm. Seat. Vtc. .
•tAm. Seat. Pfd..
'Balaban & Katz . .
"Bal. & Katz Vtc.
Eastman Kodak. . .
*tFilm Inspection..
•First Nat'l Pfd..
Fox Film "A"...
tFox Theaters "A".
'Tntern'l Project..
Loew's, Inc
ttLoew's, 6s 41ww.
ttLoew's, 6s 41xwar
•M-G-M Pfd
M. P. Cap. Corp.
'Pathe Exchange . .
tPathe Exch. "A".
ttPathe Exch. 7s37.
Paramount F-P . . .
P^ramo'Tnt Pfd. . .
ttPara.Bway.SJ^sSl.
**Roxy "A"
'*Roxy Units ....
**Roxy Common...
Skouras Bros
Stan. Co. of Am. .
tTrans-Lux Screen
Univ. Pictures ....
Univ. Pict. Pfd...
*tWarner Bros. . . .
Warner Bros. "A".
600
High Low Close Sales
47
4S
60
73J4
166 16.^ 166
47/^
100}^
64
16>4
10
103M
98'^
25
9
65
16-4
55. i^
103M
98 .J^
63
IS'/s
ss"
1035^
9854
600
200
600
Ih
7
200
.H7/8
100
100
IIS'4
100^
30
36
8
36
65^
un
100
327/^
100
987^
n7-/2
100
2i
33
7
36
64!/.
4J^
31
100
4,600
1
335/8
100
99M 11,800
118>/!
100
600
4
25% 245^
36
65'/«
34/2
100
15/2
245^
1,400
3,500
40
1.266
•Last Prices Quotefi **Bid and Asked (Over
the Counter)
tCurb Market ttBond Market
N(DTE: Balaban & Katz is listed on the
Chicago Board; Skouras on the St. Louis
.Stock Exchange and Stanley in Philadelphia.
When you think of
INSURANCE
you are thinking of
S T E B B 1 N S
Specialists in Motion Picture
and Theatrical insurance for
the past twenty years
Arthur W. Stebbins & Co., Inc.
1540 Broadway N. Y. C.
Bryant 3040
Says Presentations
Swell Box-Offices
(.Contitnied from Page 1)
W csl Coast Theaters made tiie alxive
statement insofar as the presentations
phase of the discussion is concerned.
"Of course there are presentations
and presentations, and there are some
people who hke presentations as well
as others who do not — but apparently
most people do," he added. "For
example, recently in San Francisco at
Loew's Warfield and the Granada
theaters, two presentation houses,
these theaters played to record busi-
ness. Loew's Wart'ield had 'After
Midnight' with Norma Shearer, and
on the stage the Fanchon & Marco
idea, "Tommy Atkins Sextette' while
at the Granada "Topsy and Eva' was
played with the Duncan Sisters on
the stage.
"On the other hand, during the
same week, the California Theater in
San Francisco played 'Chang' without
any presentation, and hung up an en-
tirely new record for all times. 'The
Way of All Flesh.' with Emil Jan-
nings. at the Criterion theater, was in
its fourth week at that period, with
indications that the picture will run
for several more weeks.
"In Seattle, with the aid of stage
presentations the Fifth Ave. Theater
jumped its gross from an average of
SI 2,000 weekly to $20,000 weekly, and
in Los Angeles we are having simi-
lar experiences. The Metropolitan
and Loew's State are playing to the
ijiggest business on record for this
period, — these are presentation houses
— and the Million Dollar and Criter-
ion theaters with long run pictures,
are more than holding their own.
".Ml of this is indication that in
practice the idea that people are being
driven away from the bo.x-office by
presentations is a theory and nothing
else. If the presentations given are
of the type liked they will attract
business. If presentations are not of
the type the public wants then it can-
not be expected that they do busi-
ness.
"In other words, I am a strong be-
liever in fitting a policy to a theater,
whether with presentations or with-
out, in accordance with the class of
Ijeople that the particular theater is
expected to attract.
"In the instance of West Coast
Theaters we have a production de-
partment headed by Fanchon & Mar-
co. This department has produced
units which have proven very suc-
cessful wherever tried. Under the
same token, other organizations have
developed their presentation units
and which have had equal success.
'Frankb, I think the iinly thing
that will keep people away from mo-
tion picture theaters is bad pictures.
The presentation theater, with prop-
erly blended programs, gives to its
pui)lic through its stage offering a
variety and a contrast to the picture
that is palatable and at the snme time
fecSts the eye with color, music and
song."
Gilbert in "The Cossacks"
Hollywood — "The Cossacks," Tol-
stoi's story, will be produced with
John (lilbert in the starring role.
George Hill will direct. Production
begins as soon as Gilbert complete?
"Fires of Youth."
Five 1st National Salesmen
Enter Ranks of K. O. Club
l^'ive new salesmen have made the
grade in the K. O. Club, composed
of First National's crack selling de-
mons. Five others were re-elected,
bringing the number up to the second
quarterly quota of ten. Four were
elected the second time, while one
was elected for the third time and is
therefore entitled to wear the gold
K. O. button.
A. P. Bibber, Boston, is the sales-
man who made the grade for the
third time. Second degree members
are W. B. Collins. Detroit; W.' A.
Burke, Kansas City; F. A. Loftus,
Philadelphia, and S. D. Chapman,
Detroit. The five new salesmen
elected are J. H. Briggs, Montreal;
Gerald M. Hoyt, St. John; George
Bourke, Los Angeles; William J.
Melody, Toronto, and S. J. LTllman.
New Jersey.
Each of the five new K. O. Club
members receive an extra
week's salary, while the re-elected
members receive $L000 in extra in-
surance at the expense of the com-
pany. The other members of the
K. O. Club, originated by Sam
Spring, and their exchanges follow:
Jack Magann, Boston; A. S. Bailey,
Los Angeles; John Pavonne, New
Haven; Edwin C. Walsh, Buffalo;
W. J. Brandt, Cleveland; Ralph Kin-
sler, Cincinnati; Harold L. Cass,
Katisas City; F. J. Leonard. Phila-
delphia; Max Pincus, Buffalo, and
H. P. Underwood, Pittsburgh.
Newr Orleans Heads Drive
At the end of the tenth week of
First National's summer billing drive,
New Orleans retained its hold on
first place, with St. Louis second,
Kansas City third, New Jersey
fourth, Detroit fifth and New York
sixth. The standing of the four dis-
tricts was as follows: Eastern, South-
ern, Western, Canadian.
Fox Buys "Dollar Princess"
Winfield R. Sheehan has purchased
the story and music of "The Dollar
Princess," Viennese operetta hit for
production by Fox.
Lazarus Heads Wesco Advertising
Hollywood — Jeff Lazarus has been
appointed publicity, advertising and
exploitation director of West Coast
Theaters. He succeeds Freddie
.Schader who will remain in Califor-
nia, notwithstanding reports to the
contrarj'.
If You Are in the-
Market for Any Kind of
JWOTION PICTURE
APPARATUS
CONSULT US AND SAVE
MONEY
SEND FOR OUR PRICE LIST
P
no UJ-'st 3?"-''SrNp«. Voik.N.V.
Phone Penna. 0330
Motion Picture Department
U. 'S. and Canada Agents for Debrie
4 New Fox Directors;
Ten Companies at Work
Hollywood — Sol M. Wurtzel, gen-
eral superintendent of the Fox stu-
dios, has assigned productions to four
new directors. Rav Flynn is direct-
ing Buck Jones in ''Blood Will Tell";.
Wallace MacDonald will make a
comedy under supervision of George
E. Marshall; James Tinling has just
started work as director of Madge
Bellamy in "Very Confidential", and
David Butler, an actor, gets his first
directorial chance in directing "The
High School Hero," featuring Sally
Phipps, Nick Stuart and Charles
Paddock.
Ten companies are now working,
with others ready to start, making
the midsummer peak. Productions
in work include "Publicity Madness".
"Pajamas", "Verv Confidential", "Sil-
ver Valley", "Her Blue-Black Eyes",
"A Fool and His Money", "Twenty
Legs Under the Sea" and a John
Ford production with a German-
American background.
Connelly Signs Anew with M-G-M
Culver City — Edward Connelly has
been signed to a new contract with
M-G-M.
NOW
PARAMOUNT'S
Great Picture
f«
99
WINGS
with Special negative work and
coloring
By
Kelly Color Films, Inc.
1040 McCadden Place
Hollywood, Calif.
Kelly Color-Handschiegl Process
"WE NEVER DISAPPOINr
INCORPORATED
220 WEST 42^-P STREET
NEW YORK
PHONE-CHICKERINC 2937
ALLAN A.LOWNES, CEN.MCR.
GOOD LUCK
AND SUCCESS
to
(ith
M. G. M. NEWS
trom
KINOGRAMS
V
(f (£>cicoc<xtccrru2^
dlctiw^
■THE SPICE OFTHE PROGRAM"
r
I QTie Combination of a
wl SAMUEL GOLDWYN Presentation
j^ o'if/t- Ronald
"" Colman
Bankii
in a '^
HENRY KING
rociuciion
'iC^^
^y^\
eis*-^'
*^^^
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jtftWttji,.
"^^/■"r '/'"■""■?'i'''"'''s !!./iF^
'■■■*.
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(^jlte)
sy
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\
A novel, surprising
gorgeously mounted
story of a circus
clown who became
a king ' - - and his
sweetheart, a beauti'
ful trapeze artist,
who ruled him»
aiu rally
It Is being
released oy^
Member, Motion Picture Producers and Distu .,;
//
^has alivays given
VOU money making
pictures <-^^^^'^heir
latest — and by far
their Greatest^
"'''MAGIC
FLAME
£rom the stage pl^ Kinp Harlequin hu Rudolf Lothar
/5-^in the w^ords of the
NEU^ YORK W^ORLD
^^ke loveliest 6v most brilliant
piece of dramatizing to^ leave
Hollywood in a year /'^
JJoull say '^ Its one of the Best
to leave the studios in manu,
many years'!. ^
N\
N
UNITED AKTISTS CORPORATION
nal rica. Inc. — Will H. Ilavs. President
THE
.6
'^Xl^
DAILY
Wed., Aug. 17, 1927
E Little
from **Lots
tf
By RALPH WILK
TEX N IS activities arc looking up.
Fox will play Pathc stars, while
later M-G-M will enter the going.
Howard Dietz and M. Beecher will
be among the M-G-M representa-
tives. .\lthough Johnny Hines ap-
peared as "White Pants Willie" he
IS not a tennis star. He has other
athletic honors.
* * *
Clarence Geldert was Bessie
Love's dad in "Young April" and is
now her father in "The West Point-
er." Geldert's casting is a choice
piece of work, as he looks the real
thing as a Colonel. By the way, he
was at one time an army officer.
* * *
Broadway's fund of humor
is to be increased materially.
This will be accounted for by
the return of Nellie Revell and
Glenn AUvine.
* * ♦
A younger humorist is Ray Liss-
ner, who returned yesterday from
his first trip to Europe. His "audi-
ence" includes Mrs. Lissner (no
nun intended) and Leo Tover.
* ♦ ♦
The Pathe rooster now has
the M-G-M lion as company
in the newsreel field.
* ♦ ♦
.Johnny Hines remembers his
actor-friends. Edmund Breeze, who
has worked with Johnny in numer-
ous Eastern-made pictures, is a
member of the cast of Johnny's new
picture.
Film Expedition Defies
Perils of Grand Canyon
Needles, Gal. — Half starved and
almost exhausted, Clyde L. Eddy, or-
ganizer of the Eddy film expedition
through the Grand Canyon, and
Frank N. Blackwell, M-G-M news
cameraman, arrived here after three
weeks among the roaring cataracts.
They brought back first pictures ever
made of the cataracts, they claim.
The expedition negotiated 490 of
the 500 rapids of the Colorado River
through the Grand Canyon,
Vital Assets Under Hammer
Assets of Vital Exchanges, Inc.,
consisting of office furniture, fixtures,
etc., will be auctioned at Houser's
Warehouse, 25 1st Ave., on Aug. 25,
by the U. S. Auctioneer for the
Southern District, by order of the
court.
Abelson Conducting "Price War"
Hibbing, Minn. — -Arthur Abelson,
district manager of the northern divi-
sion for Finkelstein & Ruben, is sup-
ervising the "price war" here. He
recently announced a change in pol-
icy for the Homer, cutting the ad-
missions to 10 cents to meet the com-
petition of the Garden, operated by
I'.delsteiii & Edelstein. Reports state
that the "price war" has boomed
business.
$2,216,858 for Roxy
Is 21 Weeks' Gross
(Continued frcnn Page 1)
cipate what "What Price Glory?"
which is current this week will roll
up. As noted, the gross for the first
two days was about $50,000. On
Monday and again yesterday busi-
ness was most unusual. At two
o'clock the doors were closed. At
that time there was not a seat avail-
able in the theater with the excep-
tion of the loge. The crowd was so
dense that motor cycle policemen
were necessary to maintain traffic.
The following tabulation shows the
receipts since the opening of the
theater:
Week Gross
March U $125,917.40
March 19 116,661.06
March 26 129,061.63
April 2 107,835.7,=;
April 9 110,929.85
April 16 129,524.35
April 23 102,888.80
April 30 106,409.70
May 7 96,740.30
May 14 101,316.75
May 21 94,298.45
May 28 116,160.40
Tune 4 88,055.70
June 11 108,218.85
June 18 103,522.65
June 25 99,214.10
July 2 103,522.65
July 9 88,268.15
July 16 97,320.20
July 23 89,991.65
July 30 101,000.00
Total, 21 Weeks $2,216,858.39
The financial publication estimates
weekly overhead is between $50,000
and $70,000 and net earnings for the
period $1,000,000.
One of the much discussed topics
along Film Row this week is the ex-
cellence of the atmospheric prologue
which Roxy has staged for the pro-
duction.
St. Louis Exhibitors
Reach Compromise
(Continued from Page 1)
of exiiibitors, who asked for lower
wages, a reduction in orchestras and
an extension of the summer season
for two weeks, or until Sept. 1. Un-
der the new plan the orchestras of
all theaters having 850 scats or less
will be reduced one man each. The-
aters in the 850-seat class will have
orchestras of three pieces instead of
four, and those with 500 seats or less
can be operated with a pianist in-
stead of two pieces of music. The
summer season is also extended for
the two weeks closing on Sept. I in-
stead of Aug. 15 as formerly. Houses
that rate more than 850 seats are not
affected by the new agreement with
the Musicians' Union. The new ar-
rangements became effective this
week.
In the summer season, theater
owners are permitted to regulate the
size of thejr orchestras. Under the
new plan June, July and August will
constitute the summer season.
The move for a reduction in or-
chestral costs is the first of a series
of similar requests that will be sub-
mitted to stage hands by theater
owners. The radio, automobile, mu-
nicipal opera and other forms of
amusements, including the dog races,
have cut heavily into the receipts of
neighborhood theaters and the ma-
jority of these houses are said to be
operating at a loss.
Hollywood Happenings
Yugoslav Exhibitors Pay
58 Per Cent in Taxes
{Contimied from Page 1)
Yugoslavia. The dinar is worth about
1.75 cents American.
Taxes are so high that a general
closing of all theaters in the kingdom
is expected shortly unless immediate
action is taken by the Government.
The sum of 41,529,000 dinars paids in
taxes last year was collected by the
Government even after regular oper-
ating expenses had been deducted
from the 70,000,000 dinars in gross
receipts.
Protest was made by exhibitors at
the first Yugoslav film congress,
held here recently, at which 157 ex-
hibitors attended or were represented.
Yugoslavia has 344 theaters, with
a total seating capacity of 86,630.
Trowbridge to Represent "Doug"
Douglas Fairbanks has appointed
Carroll S. Trowbridge his Eastern
representative. As noted, Trowbridge
will exercise supervision over Fair-
banks' contracts in the States and
foreign countries. He will make his
headquarters at United Artists' home
office. New York.
Gayety, Louisville, Reopens Sunday
Louisville — The Gayety Theater
has been refurnished and will open
Aug. 21 under management of Abe
Fineberg.
'McGuirk Month' to Mark
1st National Sales Drive
As a tribute to John J. McGuirk,
new president of First National,
October has been designated as Mc-
Guirk Month by Ned E. Nepinet,
general sales manager. The actual
selling time will cover a period of
nine weeks starting August 28. and
ending October 29.
"No Place to Go" Cast Additions
Aside from Mary Astor and Lloyd Hughes,
tlic featured players, the cast to date for
First National's '"No Place to Go," founded
tipuii Richard Connell's story, "Isles of Ro-
mance." includes Virginia Lee Corbin, Hal
lam Coolcy, Myrtle .Stedman and Jed Prouty.
The picture is' being made under production
management of Henry Hobart with Mervyn
LeRoy directing.
Heerman Assigned by Fox
Victor Heerman has been assigned to di-
rect "Ladies Must Dress." an original by
Raymond Cannon, to be produced under the
supervision of Kenneth Hawkes for Fox.
Peerless Completes Three
On Schedule of Eight
Completion of three pictures on tlu:
I'eerless production schedule is an-
nounced by Sam Efrus. "Woman
Law," "Wilful Youth" and "Out of
the Past" are ready, and "The Wei.
of Fate" goes into production Mon-
day, under direction of Dallas M.
Fitzgerald.
The company plans a series "i"
eight for state rights distribution,
Otiier titles will include "Bitter
Sweets." "Golden Shackles," "Out
with the Tie" and "The Girl He
Couldn't Buy."
Hungarian Taxes Jump
27 Million Crowns in '26
Washington Biweau of THE FILM DAILY
Washington — Gross receipts of
Hungarian picture theaters during
1926 amounted to 10,247,400 pengo,
or 128,000,000 crowns, as compare(l
with 101,000,000 crowns during 1925.
Taxation in Hungary being exces-
sive, however, net profits bear little
relation to the 1926 increase of 27,-
000,000 crowns in gross receipts, the
U. .S. Dept. of Commerce reports.
Exhibitors "Trading
Hard" in Southeast
(Continued from Page 1)
true, that the market is opening up,
Southeastern exhibitors are "trad-
ing hard" and will continue to so.
One national organization succeed-
ed in breaking the deadlock. It is
understood that this conipany is sold
in practically every key point in the
eleven Southern states, and in a host
of small towns.
The indications are that buying
will continue throughout the year.
Each company is striving to close
for a large volume during the selling
season, but with so much product on
the "market, and with so many com-
panies offering complete service it is
conceded that selling will be an all-
year-round problem. Necessarily the
cost will be increased, for the sales-
man will have to go back over the
same ground.
One of the largest independently-
owned circuits, embracing a few large
cities and many smaller towns with
virtually no opposition, is reported
as buying nothing at present. Only
one distributing company is known
to have closed for the new season's
product with that circuit.
The leading salesman in a big na-
tional organization whose record puts
him at the top of his company's sales
force, says:
"The selling season is going to be
a long one. I think it will last all
the year. In towns where our cus-
tomers usually buy our entire sea-
son's product at one shot I am now
selling one-fourth or one-half of the
scheduled output. To make a com-
plete job I must go back again. It
means covering the same ground
twice, or perhaps three or four times,
to finish the job."
This salesman has been covering
a section of the Southeastern terri-
tory for the same company many
years. He knows every exhibitor
and is well thought of. His company
is making good pictures. Even the
exhibitors concede their merits. But,
they are buying cautiously and
slowly.
Even when they get into the buy-
ing frame of mind exhibitors gener-
ally are closing contracts for product
slowly and cautiously.
THE
Wed., Aug. 17, 1927
-cBtl
DAILY
CMUy nPS WVICH MIAM DOOACS TOC SUCWMCN
"The Callahans and the Murphys"
(M-G-M)
C'onipo board sliadow box was dis-
r' flayed in foyer. Cut-i>uts of Marie
Dressier and Polly Moran, the first
feminine comedy team were used in
the shadow box. .\ spirited scene,
showing an argument between the
two women, was put in the box.
Across the front clothes line (with
real clothes on it) was strung. For
the play date a special lobby display
was created. A large niedallion head
irf Sally O'Xeil was suspended on a
chain of green compo board sham-
rocks, each shamrock bore a letter
of the title. All lobby and marquise
Kghts were covered with green caps.
«— T. Wilson. Irvine, ^fajestic. .Xns-
n, Tex.
"Dance Magic"
(First Nat'l)
Arranged with park management
stage a "Dance Magic Night" at
^c park's ballroom, and then ar-
iged with the newspaper to stage
le affair under its auspices. Next
pt First National to send a telegram
rom Ben Lyons offering a loving
cup to the 1927 ballroom dance cham-
pion couple of the County. Then a
licup was made with a jevy.eler. to
contribute a diamond ring to each
pember of the winning couple. The
^graved loving cup, beautifully en-
ived, and the telegram frpm Ben
jrons were displayed in the jewelry
indow. The newspaper ran daily
stories on the dance contest, playing
up the Ben Lyon loving cup. and the
exhibition of the "Jahala Jump"
dance, the dance created for Ben
Lyon and Pauline Starke in making
^e film. — Rov C. Brown. .Strand.
■kron, O.
T Lasky Leaves for Hollywood
Jesse L. Lasky leaves New York
today for Hollywood where he will
resume supervision of production.
John Monk Saunders will accompany
him.
Mayfair to Feature Foreign Pictures
^The Mayfair, an addition to the lit-
R theater group of the metropolis.
t11 inaugurate its foreign picture
olicy with "The Little Corporal,"
^ Italian picture dealing with the
life of Napoleon. The opening date
lias not been set.
Fred Levy at Atlantic City
Atlantic City — Col. Fred Levy, of
;;;^ashville, is spending several weeks
here.
Three Southern Houses Change
Allais, Ky.— B. F. Clutts has leas-
ed the Allais and will place it under
management of his wife, Mrs. Car-
'■ ie Clutts.
Jonesboro, Tenn. — Lyric Theater
has been transferred to L. M. Broy-
ie>.
Springfield, Ky. — F. M. .Maitin ha-:
Tsken over the Lyric, fomeriy oper-
ated bv R. M. Overstreet
Salaries or Stars to Go
In New Coast Plan
(Continxted from I'aiic 1)
termination of producers lo cut sal-
aries. The ten per cent plan as first
broached. by Paramount having failed
and all other efforts as well, it was
determined to try the new scheme.
.\'o confirmations are possible, but
the plan provides for an ironclad
agreement binding on all producing
factors identified with the .\ss'n of
M. P. Producers. .All existing con-
tracts are to be carried out to the
letter. It is when the present agree-
ments expire that the producers will
demand that steller names work at
lower salaries. If they refuse, new
players will replace. The campaign
calls for widespread exploitation of
young players. Generally sjieaking. it
is figured that a year of exploitation
for a new face jiltis proper screen ma-
terial, will put that player over.
The obvious weaknesses of such a
plan have not been overlooked. The
first is the usual strong competition
in which rival producers indulge for
important players. The all-inclusive
agreement which is- an integral part
of the move, is expected to eliminate
bidding. Many here exiiress the
ojiinion privately that the jiroducers
themselves will defeat their own ob-
jects.
Secoiidh', the indeiHMuient producer
must be made party to the scheme so
that he will not indiscriminately sign
phners who fall outside the pale of
the old-line producers' agreement. In
this connection, it is reported that a
verbal agreement has been entered
ui)on by large producers to buy pic-
tures from independent producers and
release them under their own brand
name. The theory is thus: That if
the major companies in a block re-
fuse to hire a certain player at a fixed
figure, that performer will then be
compelled to turn to the independent
producer for work at a lower figure,
naturally. Since the independent-
made picture would reach the market
througli the national distributors, the
old-line organizations would be en-
abled /to exploit the same big names
at a lower cost to themselves.
Newspaper Opinions
"The Patent Leather Kid"
First Nat'l
Globe
DAll.N .\1II<I<(.H< • ■ ■ IS .. ruhly
.Ircsseil iiro<luctiuii, uiii|uc!>tiuiiably it is Rich-
ard Harthdnii-ss' most txccllent screen offcr-
inn since- "Ti.l'aljlf David." He h.is t)cen
spli-mliillv |iliiiIi>Kra|>hcil and .ippears more his
tiiriiKT self than of yore. ' " "
D.MLV NEWS—* • • Once more the
nu>vie!i have turned out something decidedly
vMirth while. This is a ^;reat picture; per-
haps the only war production yet filmed which
has so hi^; a story bthiu<l it. The roman-
tic theme in "The Patent Leather Kid," in-
ste.td of lieinK a side issue, is just as im-
portant .IS the battle thrill itself. It i.s a
delightful romance. • * •
KVK.Nl.N'C; JOUR.\AI.— " * • great en
tcrtainment. and in it Barthelmcss redeems
himself after his series of mediocre films,
with some excellent work.
.-\1 Santell. the director, deserves much
credit. The picture is well m.-tde, the story
is spUndidly developed, and its telling is
aUsorliiuj-lv human. * * •
EVK.\1X(; WORLD-* * * Starting off
entirely ilelisjhtfully, this First National pro-
duction Have every indication of being well
up ahead of all the war pictures, and then it
fell a little; not badly, to be sure. Init enough
to put it down as another blood and thunder
affair out of which a very conceited young
man comes with soul and pride purged of
their peacetime smugness. But it does end
up in being a good picture, worth seeing. ♦ * •
CRAPHIC— * " * The old Richard Uarthel-
niess of "Tolerable David" and "Broken
Blossoms" came b.ick on the .screen and scored
.1 cinema knockout .is "The Patent I^eather
Kid." Utterly different in type from the
■ Mtlui . Ii.iraclcrs, win. h !.iuu«lil U.iithclmt*.-.
fame, this newest lilm shows him onrc niorr
in his l)cst form, a real actor, who can
make a llcsh and blood iMiing out o{ a film
portrait. • • •
II KRAI. I) TRIBUNE- • * * The direction
by .Mfreil .Santell is, perhaps, the dividing
line which rescues the picture from a pur
poseleis piece of film-dam and makes it an
entertainment worth seeing. To its most
miiuile iletail "The Patent Leather Kid", with
the exception of the hospital scene in the
war episode, is a picture as perfect in
stagecraft as ia the drama "Broadway." • • •
POST — * * * Considerable credit for an en
tcrlaining picture should go to Director Alfred
.Santell, who has chosen an excellent cast,
framed his scenes splendidly for the most
part and done the l>est he ojuIiI with the
story he had to tell. " * * Barthelmcss is
excellent throughout the piece. • • •
Sl"N • • • As previously stated, it is all
very well acted and rather human, but it
conies too late in the flood of war pictures
to be invigorating. The worst fault of the
film, from a technical standpoint, is that the
whole first half is unwound without a story
and with ttxi much detail. * • •
TELEGRAM — * * * makes an exceedingly
smooth and entertaining mixture of its gloves
and bayonets. Some of the most skilled act-
ing which has graced the screen in some
weeks is contained in the narrative. The
direction, hoth in the early scenes and on
the battle field, is close to perfection. • • •
TI.ME.S— * * * Under the direction of
Alfreil A. Santell. • * * Barthelmess ex-
cels any performance he has hitherto given.
There is not a single flaw in his acting
throughout this long feature. * * * It is
an emphatically human chronicle, one that is
filleil with incidents that are true to life and
some really good comedy. * * •
WORLD — * * * is reminiscent of war
dramas which have passed, is indicative of a
desire on the part of Mr. Barthelmess to act
out at least one more good performance after
the fashion of John Oilbert in "The Big Pa-
rade" and brings on another set of battle
scenes of the finest, most natural order. * • *
Gilmore Considers Move
"Possible but Unwise"
Frank Gilmore. executive Secre-
tary of the .\ctors Etjuity Assn., ex-
pressed interest in the Coast report
by declaring "it is very possible but
unwise." He continued:
"The part which interests me most
is the manner in which, according to
the report, the producers may com-
bine to dictate a player's salary. On
the face of it, such an action as that
reported contemplated, appears to be
a consiiiracy."
Lloyd Hamilton in "Rose Marie"
Hollywood — Llo\d Hamilton has
the comedy role in "Rose ^farie," an
M-G-^I production being filmed by
Williapi Nigh. Hamilton's contract
with Educational permits him to ac-
cept outside assignments when he is
ahead of his short subject comedy
schedule.
Wesco Announces 'Greater
Movie Season' for Aug. 20
(.Continued from Parte 1)
towns from .San Uieg" to .Seattle.
Franklin states that in addition to
the promising programs to be offered
with the coming of the new season,
the .value of the screen as an instru-
ment of uplift and education, as well
as entertainment, will be stressed.
Stanley Prod. Signs Goldin
Sidney Goldin has been engaged
by Stanley Prods, to direct "When
a Girl Loves," for which Zita Ma-
Kar. European actress, has been cast
in the lead. Paul Ellis will play op-
posite. The company is now work-
ing at Cosmopolitan.
Exhibitors Kick Over Transfer
Louisville — Several exhibitors re-
port miss-outs and mix-ups in film
shipments due to the closing of the
Louisville Paramount exchange and
the switch in base headquarters to
other centers.
You can depend
on inrhat you
read In THE
FILM DAILY
Olson Gets $970,000 for Theaters
.St. Louis — Charley Olson, part
owner of the Central Amusement Co.,
Indianapolis. Ind.. received §970,000
for his 54 per cent interest in the
company by the John R. Thompson
Restaurant Co. The entire transac-
tion involved $1,800,000 and included
the Lyric and Alhambra and a 99-
year lease on 45 feet of ground at 42
West Washington St.
Walenstein Coming East
Hollywood — Irving L. Walenstein,
home office representative and studio
executive for Sterling in Hollywood,
leaves shortly for New York, arriving
there in time to meet Henry Gins-
berg, president, upon the latter's re-
turn from a honeymoon on the Con-
tinent.
§b near the Ocean it's called.
'irhe'Srcakcrs
^o modem in equipment and
well conducted it is known as
one of the Wbrlds finest Hotels
fo
plan a Sojourn by the Sea and visit
TSreakera
ATLANTIC CITY
WEW JCRSrV
BATHING FROM ROOMS
WHEN IN WASHINGTON VISIT
HARVEY'S RESTAURANT, llth and
PENNA AVES. FAMOUS SINCE 185<
!
'Mi^f-f-
••H=SlMae^|
The
No. 2 ■"• An Advertisement to Advertisers
The Local News
Played Up! i^»"'-°-"'-''i
XN thirteen film distributing mark-
ets, there is an A-P (full-time)
representative or correspondent.
These 13 staff writers constitute one of
the greatest news-gathering organiza-
tions in the industry!
The local representative in each terri-
tory is mingling with exhibitors, ex-
changemen, film folk, EVERY DAY. He
Commands Qreater
Reader Interest - - -
is gathering the news, he is playing up
the local angle, he is building reader in-
terest and confidence.
Thus advertisers who use the columns
of these seven distinctive publications
are assured of greater results by availing
themselves of the medium of greatest ser-
vice—the exhibitor's "HOME" trade
journal !
^V3
I
I
I
OCIATED PUBLICATION
*THE REEL
JOURNAL
Kansas City and
St. Louis
*MICHIGAN FILM
REVIEW
Detroit
*The OHIO
SHOWMAN
Cleveland & Cincinnati
New York Office:
C. J. Nuttall, Mgr.,
299 Madison Ave.
Phone— Murray Hill 2593
Publication Office:
Glover Bldg.,
Kansas City, Mo.
Chicago Office:
Nat Royster, Mgr.,
20 W, Jackson Blvd.
Phone— Harrison 3780
^MOTION PICTURE
DIGEST
Chicago-Indianapolis
*THE EXHIBITORS'
TRIBUNE
Okla. City & Memphis
*MOVIE AGE
Omaha & Des Moines
*FILM TRADE
TOPICS
Denver & Salt Lake
City
NATIONAL IN SCOPE— LOCAL IN SERVICE"
Sold as a Single Unit to Advertisers
MaDH—
"H-^SiWi
Jl
;Sf€> NEWSPAPER
o/* FILMDOM
ALL THE NEWS
ALLTHE TIME
VOL. XH. No, 41
Thursday, August 18, 1927
Price 5 Cents
Dollar Values
IF producers would only set
their studio machinery in or-
der so that each pay check
I handed out at the end of the
week is a return for services
rendered, the economy urge
wouldn't itch so much.
If shooting schedules and
other production elements were
coordinated into something ap-
proaching a sound business
method; ii "yes men" were uprooted
and "no men" implanted and if the
L;entry in Hollywood were made to
understand exactly what a dollar is
worth, the individuals fingering the
parse strings would be confronted
with less worry.
Paradise
Everybody on the Coast talks in
telephone numbers. Most of them
get paid that way, and so, perhaps it
is not their fau^t. The list of those
who are getting, not necessarily
L-arning, dizzy salaries is mile-long.
Hollywood is the one place on earth
which approaches paradise — for those
aaking pictures.
While we feel that the wage stand-
ird on the Coast is a dangerous one
or the industry as a whole to absorb
ear after year, it is our opinion that
here will never be serious cuts in
)layers' or directors' salaries. The
jersonality angle cannot be disre-
rarded. The producer knows it and
or that reason will be compelled to
ifanry on in the future as he has in
mitt years.
' The organizations responsible for
e ii'dustry's output had better turn
rieir attention to other methods than
xret conniving to ditch stars and
ittured players unless they accept
ibstantial cuts in salary reductions.
he public is still old-fashioned
longh to attend theaters where its
vorite "movie star" is playing and
is our idea that it will continue to
o so.
Tightening the Screws
It is a splendid purpose, this move
save monej". But the issue must
Jt become befogged. It is not al-
lys the four-fiured salary that
ould bear the cut, because it is a
lod deal of money to part with
fery pay day. Rather this:
Keep Holh'^vood working all the
jne. Eliminate long waits between
ctures. Put 'em to work for their
oney. They will. The incentive
the form of good old green and
llowbacks is there.
Tighten the screws. Remove the
ueaks from the machinery. Make
blooming thing go!
K A N JJ
Wesco Hearing is
Slated for Tuesday
The Federal Trade Commis-
sion's probe of Wesco will be
resumed in New York on Tues-
day. The gathering of testi-
mony will probably be con-
cluded in one day.
It is anticipated a number of
sales managers will be called
upon to place in the record de-
tails of their transaction with
Wesco bookers.
EXIENDED PROTECTION
CAUSES WORRY IN OHIO
Columbus, O. — Extended protec-
tion for large chain theaters is a mat-
ter of great concern to Ohio exhib-
itors. So declares P. J. Wood, busi-
ness manager of the state exhibitor
unit.
He states theater owners in Ohio
are faced with conditions similar to
those existing in Illinois and B. and
K., by virtue of their holdings, se-
cure unusual protection over com-
(Continued on Page 14)
EABIAN WILL NOT ASK
60 DAYS' PROTEQION
Stanley-Fabian Corp., operating in
New Jersey, will not require any
longer protection than it has obtained
in the past. This decision was made
at a meeting attended by Joseph
Stern, representing the chain, and a
committee from the New Jersey M.
P.T.O., consisting of Joseph Seider,
president, Ben Harris and Louis
Gold.
The M.P.T.O. asked Stanley-Fab-
(Continued on Page 2)
Fox Will Build
Tussle with
in Canada;
Famous Looms
fINDS OVER-DRESSED
PRESENTATIONS ELOP
Minneapolis— Charging that the
public is being fed up on presenta-
tions, James R. Grainger of Fox told
"Greater Amusenients" when here a
few days ago that considered the
over-extended pre. situation
a dangerous nuisanc^.
"Houses playing big, tiresu...^ .
entations must depend on being abi'.
to keep up this evil by buying films
at cheap prices," he said.
"If motion picture producers are
(Continued on Page 9)
CHAIN IS SALVATION
SAYS 'VET' SHOWMAN
Dallas — "Those of us who will sur-
vive must be welded into powerful
chains", in the opinion of A. B. Mo-
inand, president of Momand Enter-
prises, Oklahoma, who urges exhibi-
tors to operate "on facts and fig-
ures", in an article appearing in "Mo-
tion Picture Journal".
"In this hurly-burly age of fast
(Continued on Page 14)
"Cut Waste Week" Is
Planned for Oct. 24
Washinf.;ton — The gospel of effi-
ciency will be broadcast during "Cut
Week," Oct. 24-28, by the
i , ' v''l''''*i will en-
dc./. 1
orgad.... \. cj d
means fo. cutting wa^te in produc-
tion.
Plan for Star Replacement
by New Faces Is Discounted
The idea of replacing stars and
featured players with new talent in
the event that the former refuse to
accept salary cuts will probably never
develop.
It was learned yesterday that pro-
ducers, rather than operating in the
accord reported from Hollywood,
have different ideas about the situa-
tion.
One prominent executive yesterday
characterized the reported plan as
"utterly silly." He predicated his
argument on the necessity for names
of stellar proportions. "Producers
have been building up box-office
names for years," he said. "Is it
reasonable to assume that they will
discard the development of years'
standing for the sake of economy
(Continued on Page 2)
Report Says Houses Seat-
ing 4000-5000 to
be Built
London — First intimation that Fox
will invade the Canadian theater field
primarily in competition with the
Famous Players Canadian Corp. was
made in an interview with W. R.
Shcehan published in "The Daily
Film Renter" just prior to his de-
parture for the Continent.
) detail further than to
ises seating between
■♦.yUO auu 'lO will be erected in
those cities. In discussing the Fox
theater budget he declared that ap-
proximately 140,000,000 will be turned
to constructi.in between 1927 and
(Contit ued on Page 9)
Lloyd Arrives Here Today
toMp'- '^is Next in N.Y.
Harold Lloyd and a production
company of 50 players, supervisors,
and technicians, are scheduled to ar-
rive m New York this morning to
produce the comedian's next for
Paramount. Lloyd has asked the
public to suggest a name for the film.
The company will remain here for
three months, filming interiors at the
(Continued on Page 2)
Albee, B'klyn, Switches
to Pictures with "Vaude"
Beginning . or Day, the Albee
theater on Fu'* St., Brooklyn, one
of the crack ...mses of the Keith-
Albee circuit, will change its policy
to include pictures as well as vaude-
ville. In lieu of two shows a day,
the performance will be continuous
from 11 o'clock in the morning.
New Zealand For 15%
Quota as Minimum Levy
London — The industry here is in-
terested in reports from New Zea-
land that a move is under way there
to secure a minimum quota of 15 per
cent. The report has it that theater
owners there refute the statement
that British films are "junk" and that
despite contrary reports, English pic-
tures have a better effect on the
minds of children than American.
The Government is reported to be
sympathetic to the quota suggestion.
T
THE
PAILV
Thursday, August 18, 1927
Vil.XllNo.41 Thursday. Augustus, 1927 Price 5 Cents
lOHN W. ALICOATE
Publisher
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
•econd class matter May 21, 1918, at the
post-office at New York, N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday.
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel : 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London, W. I. Paris
— La Cinematographie Francaise, 5, Rue
Saulnier. *' ■•■'
M-G-M, Paramount Deny
Entering Radio Field
Recent reports linking M-G-M and
Paramount wtih radio broadcasting
have been discredited by officials of
both companies who declare the re-
ports to be unfounded. Executives
of the Columbia broadcasting chain
corroborated the denials.
Mosjukine Sails
Ivan Mosjukine is on his way to
London to make personal appear-
ances with three pictures, all of which
are playing at the same time there.
They are "Surrender" in which he is
co-starred with Mary Philbin; "Mi-
chael StrogoiT" and "The Prince of
Adventurers." He sailed last night
on the Albert Ballin.
Lloyd Arrives Here Today
to Make His Next in N.Y.
{Continued from Page 1)
Paramount Long Island studio. Ex-
teriors will be made at Coney Island,
Yankee Stadium and on the Bowery.
Supporting Lloyd will be Ann Chris-
tie. John Murphy, production man-
ager, and Joe Reddy, personal rep-
resentative, are with the unit.
A group of Paramount officials
and newspaper representatives will
meet Lloyd at Pennsylvania Station
on his arrival.
Others arriving this morning with
Lloyd include 'led Wilde, director;
his brother, Gaylord Lloyd, assistant
director; Henry Kohler and Walter
Ludin, cameramen; John Gret, Lex
Neal, H. E. Rogers and Jay Howe,
scenarists; and Lloyd's wife, mother-
in-law and baby. William R. Eraser,
general manager, joins the troupe in
about two weeks.
Denny In Tomorrow
Reginald Denny will arrive in New
York tomorrow on the Aquitania af-
ter a six weeks' trip. He will return
to Universal City immediately to
make a story under direction of Fred
Newmeyer.
"U" Sales Executives on Tour
Lou Metzger, general sales mana-
ger of Universal, and his division
managers. Earl Kramer and H. M.
Herbel, left yesterday on sales tours.
Metzger and Kramer took the Cres-
cent Limited for New Orleans. Her-
bel will visit St. Louis and Omaha,
returning in about two weeks.
Lee to Direct Negri Again
Hollywood — Rowland V. Lee, who
adapted and directed "Barbed Wire"
and "Beggars of Love" Pola Negri's
most recent pictures, is now writing
the script for her next, based on the
life of the French tragedienne,
Rachel.
The PEP of the PROGRAM
l'R<)l)(;C/N(; l)IS7/((BIITlN(i
Novelty Short Subjects
To I-.XCHANCihS ^md THEATKES
Kirkpatrick to Europe Today
A. S. Kirkpatrick, assistant general
manager of Educational sails for
Europe today on the S. S. American
Merchant. He will spend one month
vacationing in Paris and London.
Loew-Educ'l Booking Deal Closed
Educational's new product has
been booked 696 days between Au-
gust 11 and Sept. 11, on Loew's
Greater New York Circuit. "At
Ease," a Hamilton comedy, is book-
ed to play 154 days.
> MM Nril AVI;.. NI.W VDHK
Sax Returns from Coast
Sam Sax, president of Gotham
Prod., arrived at headquarters in New
York yesterday from Hollywood,
where he has been supervising pro-
duction.
Christie, Sutherland Sailing
Al Christie and Eddie Sutherland
are here from Hollywood and sail
on the Ille de France Saturday for
Europe during which time a story
treatment for "Tillie's Punctured Ro-
mance" will be developed.
Chaney at the Capitol Saturday
Lon Chaney in "Mockery" opens
Saturday at the Capitol. Next week,
the Paramount will house "Under-
world."
A Record Shattered at Roxy
The Roxy broke its own week-day
house record Monday when total re-
ceipts reached $18,363, with "What
Price Glory." The picture will re-
main for a second week.
AMALGAMATED
VAUDEVILLE AGENCY
Attracfeions for
Pictiure Theatres
Standard Vaudeville Acts
1600 Broadway, New York City
Phone Penn. 3580
Star Replacement
Plan is Discounted
{Continued from Page 1)
which will not prove economical in
the long run.
"Every year an inventory is taken.
Box-office records are checked
against the work of players and where
the latter have slipped, contracts are
either adjusted or the players let
out. That is the logical way to do it.
Talk of a wholesale plan to effect
economies by discarding drawing
cards in bulk is ridiculous."
This executive's opinion was echo-
ed by others. All refused to be
quoted.
1st Nat'l Group Leaves
Richard A. Rowland and Al Rock-
ett left New York yesterday for the
First National studio at Burbank,
Cal.
Billie Dove and her husband, Ir-
vin Willat are in Chicago. Both
parties will travel together to the
Coast from that city.
Richard Barthelmess expects to
leave for Hollywood in a few days.
McGregor Benefits by Father's Will
Freehold, N. J. — Malcolm Mc-
Gregor, actor, receives one-tenth of
a $4,000,000 estate left by his father,
the late Ausen H. McGregor, de-
partment store operator of Newark.
Lucila Mendez Leaves
Lucila Mendez returned to the
Coast yesterday, not fully recovered
from an attack of the grippe, to ap
pear in F B O's "Coney Island,"
which Ralph Ince, her husband, will
direct.
Cambria Sails
Frank Cambria, one of the pres-
entation producers for Publix, sailed
last night on the Albert Ballin.
Fineman, Bern Sail
B. P. Fineman and Paul Bern left
for a vacation trip to Europe yester-
day on the Mauretania. Fineman,
as noted, has just signed a new con-
tract as assistant to B. P. Schulberg
at Paramount.
Fabian Will Not Ask
60 Days' Protection
(.Continued from Page 1)
ian to confer, when it was reported
that the latter had requested 60 days'
protection, or more, against theaters
who run subsequent to those owned
by that corporation.
Another direct result of the con-
ference concerns individuals or group
theater owners who have difficulty
in obtaining play dates because ot
protection imposed or laxity of Stan-
ley-Fabian in putting in their play
dates. In such cases, Stern will go <
into the individual case and make
every effort to adjust the situation
for those exhibitors effected.
United Incorporates Milwaukee Unitlj
Madison, Wis. — United Artists J
Corp. has incorporated here to op-
erate in Wisconsin, with C. E. Blake
acting as this state's representative.
$3,100 in One Day
The first full day's receipts for
"The Patent Leather Kid" at thC'
Globe approximated $3,100. This
was Tuesday's gross.
Goetz in Southern Deal
Charles S. Goetz, of State Cinema
Co., has sold Georgia, Florida, and
Carolina rights of "Motherhood" to
Bob Savini, of Atlanta, and Lawrence
Lester, Columbia, S. C. The film has
been booked over the Publix circuit
in the south and opens Aug. 29 at
the Alhambra, Charlotte.
1000 Pages of
Information
Free to
FILM DAILY]
Subscribers
■A
welcome to new york!
^Dear Harold: We're tickled to death you've come here to use the Big Town as the setting for
the gay new comedy you're working on so hard. Coney Island, the ball parks, the East Side, colorful
Broadway, swell Riverside Drive, are all set for your camera capers. Even to the ancient horse
car you're going to cavort around with. ^Welcome, Harold, king of
comedy, and the entire staff of the Harold Lloyd Corporation. Paramount
and your great army of exhibitor friends and admirers eagerly await
your new Big Ace coming in the New Era in Motion Pictures —
L
THE
E
X
c
E
L
N
T
SAMUEL ZIERLES
presents
iaulme>
Ireaerick
flNIESir
c
T
u
R
E
S
1
9
2
1
2
8
Perfect picturization of the Paris
and New York stage success by
Paul Geraldy.
Scintillant cast including
Holmes Herbert
Ruth Dwyer
Reginald SheflBeld
Jean Acker
Wilfred Lucas
Thomas Holding
Directed by
WILL NIGH
PICTURES
COfV>OIV<TION
SAMUEL ZIERLEfk/V//>0W
NEW • V O (V^ K,
DAILY
Thursday, August 18, 1927
Crabtree Heads Engineers Committee
J, I. Crabtree of the Research Lab-
oratory of Eastman Kodak, has been
appointed chairman of the Committee
of Arrangements for the Fall Meet-
ing of the Society of M. P. Engineers,
to be held at Whiteface Inn, Lake
Placid, N. Y., Sept. 26-29.
Lesser Completing Bayside
Bayside, N. Y. — Irving Lesser is
supervising the finishing touches to
his Capitol on Bell Ave., and an-
nouncement of the opening date will
soon be made.
H. E. R. Wins Court Judgments
Two judgments have been filed in
Supreme Court against Olive Amuse-
ment Co., owner of the Freeport the-
ater, Freeport, Long Island, one for
$467 and one $189, both in favor of
the H. E. R. Laboratories.
M-G-M in Court Tilt
M-G-M has filed two judgments in
Sujjreme Court upon confirmance of
an award of arbitraters for breach
of an agreement to purchase films.
One is against Arthur C. Wyer of
Delhi, N. Y., for $877 and the other
against Arthur C. and Charles A.
Wyer, of Delhi, for $473.
Wanda Hawley on "Vaude" Tour
Wanda Hawley, recently seen in
Keith-Albee houses, opens for a tour
of the Amalgamated Circuit, at Buf-
falo, Aug, 21, in a comedy playlet,
"Squaring the Circle."
West Lake Co. Robbed of $1,000
St. Louis — Three armed men en-
tered the office of the West Lake
Park Amusement Co., St. Charles and
Natural Bridge roads, tied up the
watchman and blew the safe, escap-
ing with $1000.
Hollywood Happenings
By HARVEY E. GAUSMAN
Maplewood House in Deal?
St. Louis — It is reported that the
1,500 seat theater at Manchester and
Sutton Aves., will change hands soon.
"Ironsides" at "Legit" House
St. Louis — "Old Ironsides" will
open the American on Sept. 4. Later
in the season, the American will re-
turn to its musical and dramatic
policy.
Johnstown House Changes
Johnstown, O. — -C. W. Crum and
R. S. Tippett have leased the Sigma
from Ned Welch, owner of the build
ing. They will operate the house.
H. C. Bradford was former lessee
and manager.
Cleveland Changes at United
Sam Horwitz has become a mem-
ber of the local United Artist sales
force, succeeding Harvey .Sheahan,
who has gone to Rhode Island.
C. & C. "Rep" on Tour
Cleveland — Jeanette Berliner, of
Cranfield and Clarke, is here in the
interest of new short subjects. De-
troit is her next stop.
Browm Building Another
Zanesville, O. — Caldwell Brown, of
the Liberty, is building a new 1500-
seat house, to be completed Oct. 1.
Gillstrom Here
Arvid Gillstrom, Christie director,
is in New York.
Opposite Jessel
Gertrude Astor is playing "A Female Raf-
fles" in "Ginsberg the Great," starring
George Jessel. The cast includes Audrey
Ferris, Douglas Gerrard, Lincoln Stedman
and James Quinn.
* * ■!•
Beauty Winner in Comedies
Mildred Walker, "Miss Pittsburgh." is
playing opposite Billy Cinders in a series of
comedies for Victor Adamson Productions.
* ♦ *
Marshall in "Gorilla" Cast
Tully Marshall has been added to the
cast of "The Gorilla" for First National
which Al Santell will direct. Charlie Murray
and Fred Kelsey are playing the leads.
* * *
Boylan Titling Fox Film
Malcolm Stuart Boylan is titling and edit-
ing "Bride of the Night," which features
Charles Farrel and Greta Nissen and which
was directed by Howard Hawks for Fox.
if. ^^ tf
O'Comior Directing Comedy
Frank O'Connor has started on a featur*
comedy with Sammy Cohen and Ted Mc-
Namara at Fox. A title has not been se-
lected.
* ♦ *
Kernell Joins Fox Writers
Fox has signed William Kernell, vaudeville
and stage writer, as a comedy writer. He
will work under George E. Marshall.
« * 4>
Empey Story for "U"
Arthur Guy Empey is at work on an orig-
inal for Jean Hersholt for Universal.
* # :»
Gibson on Location
Hoot Gibson with his director, Del An-
drews, are on location at Zion City, Utah, on
"The Lion and the Lamb," for Universal.
* * *
Thomson Busy on "Jesse James"
Fred Thomson and the company filming
"Jesse James" for Paramount are on location
at Bridgeport, Cal. The cast includes Nora
Lane, James Pearce and Harry Wood. Lloyd
Ingrahara is directing with A. L. Werker
supervising.
. ♦ ♦ *
Seitz on Another Columbia
George B. Seitz is directing Conway Tearle,
Dorothy Sebastian, Alice Calhoun and Gib-
son Gowland in "The Forgotten Woman" for
Columbia. J. O. Walker is photographing.
* » *
F B O Units on Location
Three F B O companies are on various
locations. The Frankie Darro unit making
"Little Mickey Grogan" is in Paulston. Bob
DeLacey is directing Tom Tyler in "Gam-
blers Game," with Sharon Lynn as lead, in
the Sierras. Jerome Storm is directing "Ran-
ger of the North," with a cast including
Line Basquette and Hugh Trevor.
* * *
Lange-Joy Sign Richmond
Walter C. Lange, of Lange-Joy Films, Inc.,
now making a series of comedies starring
Al Joy and being released by Cranfield and
Clarke, has placed Joseph A. Richmond, di-
rector, under a long term contract.
* * *
Green on "Troy" Picture
Howard J. Green, scenarist and comedy
constructor, has been assigned to "The Pri-
vate Life of Helen of Troy." He will work
with Alexander Korda, who is directing.
>t: « %
No Delay on "Steamboat BUI"
An unscheduled steamboat collision, an ac-
cident that cost Buster Keaton a broken nose,
and other mishaps have failed to interfere
with the filming of "Steamboat Bill, Jr.," ac-
cording to reports from Sacramento.
* * *
Sherman Signed by Corinne Griffith
Lowell Sherman will play the "heavy" in
support Corinne Griffith in "The Garden of
Eden."
"Beau Sabreur" Almost Finished
Final scenes of "Beau Sabreur" will be
shot next week at Red Rock Canyon in the
Mojave desert.
* * ♦
Chandler Renews with Paramount
Before departing for Zion Park, Utah,
where exteriors on "Open Range" will be
filmed. Lane Chandler signed a new contract
with Paramount.
* * *
Bruckman Making Roach Comedy
Clyde Bruckman has started on an all-star
untitled comedy for Hal Roach. Max David-
son, Oliver Hardy, Martha Sleeper, Gloria
Richard, Frank Brownlee, and Sammy Brooks
are in the cast .
* * *
Finishes Role with F B O
Rosa Rosanova has completed her part for
F B O in "Jake the Plumber" directed by
Edward I. Luddy,
* + *
David Torrence Better
David Torrence has now recovered after
an auto accident in which he suffered a broken
ankle.
* ♦ *
Borrowed by Fox
Leila Hyams has been borrowed by Fox
from Warners for a lead, as yet untitled.
She has played seven leads in the past eight
months, among them "Summer Batchelors."
Plan $2,000,000 Frisco House
San Francisco — Plans have been
approved by the Capitol Theater Co.,
a subsidiary of the Bank of Italy,
for a $2,000,000 theater to be built
at Market and Hayes Sts. It will
seat 4,750.
Gross Buys Nebraska House
Bloomfield, Neb.— Oscar Gross of
Verdigre has purchased the Star from]
Mrs. L. S. Yeager.
Novel Opener for "G. M. S."
Los Angeles — The Manchester anc
Balboa theaters are going to usherl
in West Coast Greater Movie seasonj
in a novel manner tomorrow nightj
Between seven and eight o'clock ir
front of the Manchester, they will
hold a dance carnival and Sol Lowe|
master of ceremonies, will be on hand
with his Manchester Syncopators tc
furnish entertainment and dance mu-j
sic to the many who will be there
to celebrate. This carnival will hi
free and the public is invited.
Ufa and Isepa in Deal
Berlinr— Ufa is understood to be
planning a German-Swedish produc-i
tion in cooperation with the Swedish!
firm, Isepa. The title will be "Pari-
sian Women." First scenes are tc
be filmed in Paris in September.
Twdlegar, Veteran Showman, Dies
Goldfield, Nev. — A. J. Twilegar,
owner of the Lyric, and an oldtime
resident, died at his home here after
a long illness.
Boswell Managing Columbia Exch.
Seattle— Paul Aust has resigned as
manager of Columbia exchange here
and D. E. Boswell has been named
manager.
Gregor Original Bought by "U"
Universal City — "Phyllis of the
Follies," an original by Arthur Gre-
gor, has been purchased by Uni-
versal.
THE NEW
NEWSREEL
IS HERE!
(and it's not only here —
it's there)
THE WORLD'S SPOTLIGHT
AT THE FIRST- RUN
THEATRES RIGHT NOW
and how they are
playing it up I
No iionder
the Lion is happ^' 1
What a
Welcome!
and one that will never
he worn out
HERE'S what the
GOVERNORS of the states
OF these great United States
HAVE to say,
IT'S a tribute that
CAN only be paid
TO something great.
HERE'S what
GOVERNOR ALFRED R SMITH OF NEW YORK, says:
"I appreciate the opportunity to greet M-G-M News Reel
on its first appearance. Presenting the news in motion
pictures is one of the greatest services your industry per-
forms. It helps mould public opinion, is a great educa-
tional force and promotes national and international
unity and understanding. I wish you every success."
c GOVERNOR BALDRIDGE OF IDAHO, says:
■; "I consider motion pictures as perhaps the most effective
; medium today for disseminating news. Accept my con-
', gratulations on your M-G-M Newsreel."
GOVERNOR SORLIE of NO. DAKOTA, says:
"I heartily congratulate the Hearst News Service on its
• latest venture."
i GOVERNOR DILLON of NEW MEXICO, says:
V "Your newsreel should be of great value to New Mexico.
I wish you success in your enterprise."
GOVERNOR BAKFR of MIS-
SOURJ, says: — "Heartily en-
dorse your plan of letting the
people know of projects essen-
tial to progress. I know of no
better way to do this than
through the newsreels."
GOVERNOR MOODY of TEXAS,
Isays: — "Your plan for better
acquainting the people with
the greatness of country and
projects essential to progress
as a whole is great."
GOVERNOR PAULEN of KAN-
SAS, says: — "I am sure that
your organization can be of
j great benefit. I desire to con-
gratulate you on the project."
GOVERNOR MOORE of NEW
JERSEY, says: — "Your plan is
most commendable and can be
of incalculable value in spread-
ing knowledge of wonders of
our country."
GOVERNOR SPAULING of NEW
HAMPSHIRE, says: — "News-
reels play an important part in
educating the public on current
event§. MayM-G-M News make
the most of its opportunity."
GOVERNOR RITCHIE of MARY-
LAND, says : — "Newsreels play
an ever increasing part in se-
curing unified action on pro-
jects essential to all. Glad the
Hearst organization is about to
issue newsreel dedicated to this
proposition."
GOVERNOR HUNTof ARIZONA,
says: — "I bespeak for you an
outstanding success in your
M-G-M News and will be glad
to co-operate with you."
GOVERNOR MARTINEAU of
ARKANSAS, says: — "Your plan
appeals to me as possessing im-
measurable potential value. If
the subjects are selected with
discrimination Arkansas
stands to profit."
GOVERNOR BALZER of
NEVADA, says : — "Great good
can be accomplished by news-
reel pictures. Will begladtofurn-
ish any information possible."
GOVERNOR FULLER of MAS
SACHUSETTS.says:— "I believe
it is a splendid idea to show
the extent of development and
progress of nation by movinj?
pictures."
GOVERNOR ZIMMERMAN ot
WISCONSIN, says:— "Your pro-
posal will be approved by every
forward looking citizen. Your
plan offers a wonderful oppor-
tunity for services of transcen-
dent importance."
GOVERNOR GREEN of MICHI-
CAN, says:— "Moving pictures
from all parts of the United
States as a feature of M-G-M
News will be productive of
splendid results. The people of
Michigan are responsive to
this proposal.
THESE ARE FREE!
M-Q-M gives you complete
material for your local M^Q-M
News Welcome Week
i-fS:
^^Ui>
PENNANTS
10 Ft. BANNERS
ELCOME WEEK
SLIDE
THE BIG. NEW IDEA
IN NEW/ REEL/"
HE WORL
VPOTLIGHT
WHAT THE M-G-M -HEARST
COMBINATION MEANS TO
EXHIBITORS!
— advertised to 30,000,000 readers
Acknowledged throughout the world as the most remark-
able news-gathering organization ever perfected is the
world-wide Hearst News Service, Inc. The acknowledged
leader in showmanship and big box-office ideas through-
out the entire picture industry is Metro-Goldwyn-Mayer!
The combination is M-G-M News!. The support of 30
Hearst newspapers and 9 Hearst national magazines
brings a reader following of 30,000,000 picture fans. You
get it with M-G-M News.
The same inspiration and leadership of WilliamRandolph
Hearst which have made his many newspapers outstand-
ing in the field of journalism, the same showmanship
and service that have made Metro-Goldwyn-Mayer the
industry's source of bigger profits, mean that M-G-M
News will be the pace-setter of the news reel field.
THE FIRST ISSUE
RELEASED
NOW
Contents
Vol. 1
WEDNESDAY, AUG. 17, 1927
No. 1
PRESIDENT COOLIDGE INAUGURATES M-G-M NEWS
Chief Executive christen? the new newsreel by operating first camera —
SUMMER WHITE HOUSE, BLACK HILLS. S. D.
I M-G-M News considers the President's act a tribute to all newsreel camera-
men, the unseen heroes of the screen!
2 — .The new newsreel is welcomed by Governor Alfred E. Smith, of New York.
For New York City and State only.
EXPLORING THE CLOUDS WITH U. S. EAGLES
Advance Flying School makes remarkable trip through summer skies — ■
SAN ANTONIO, TEXAS.
1 — Hide and seek amid the clouds.
2 — Soaring on through a magic realm where the workaday world seems far,
far away!
Omit Seattle, Atlanta, Portland, Chicago
CHAMPION NAVY CREWS RACE FOR SPEED TITLE
Thousands see swiftest oarsmen of Pacific fleet compete in annual meet —
SEATTLE WASH.
1 — The New Mexico wins and gets the trophy.
Seattle only.
FOOD PROMOTION ClUB HOLDS JOYOUS OUTING
Rooster chase opens gay program for Atlanta dealers — ATLANTA, GA.«
1 — The prize mule race— watch 'em go.
2 — A speedy bunch.
3 — ^A test of "puU."
Atlanta only.
WATER BATTLE THRILLS VISITING FIRE CMIEFS
Unique contests staged for visitors to International convention — PORTLAND.
OREGON.
Portland only.
U. S. AIR MAIL PLANE CONSIGNED TO FLAMES
Postoffice department sets good example by getting rid of outworn machines
— MAYWOOD, ILL.
1 — Its last nose dive — and then good bye !
Chicago only.
RIDERLESS HORSE WINS THRILLING STEEPLECHASE
Moil Ami,, game little colt, dashes to victory minus jockey — PARIS, FRANCE.
I — They're ofifl
2 — At the water jump — Mon Ami decides to go it alone.
■f — Determined to catch up with the procession, Mon Ami gallantly dashes on.
4 — Up with the crowd — and how! Watch this baby scamper!
5 — And in to victory! Isn't it too bad the turf regulations insist a horse must
have a rider to collect the dough ?
INTERESTING FOLKS IN THE WORLD'S SPOTLIGHT
Thomas A. Edison celebrates 50th anniversary of his discovery of the phono-
graph—WEST ORANGE, N. J.
1 — The first sleep destroyer — and Mr. Edison is proud of it!
2 — Miss Helen Wills displays marvelous tennis form in International contest
and U. S. retains Wightman trophy— FOREST HILLS, N. Y.
3 — Unbeatable form !
4 — Introducing Mile. Nadia Houcke and her best pal — tiniest horse in the world —
VERSAILLES, FRANCE.
5 — By way of contrast.
LOOKING FOR A THRILL? HERE'S THE LATEST
Steve Clemento and Miss Janet Ford guarantee this "game" won't bore you
—LOS ANGELES. CAL.
1 — What a trustful little gal Miss Ford is!
2 — Steve says William Tell was a piker — watch this!
GRAND CANYON'S TREACHEROUS RAPIDS FILMED
GRAND CANYON, UTAH— ARIZONA.
1 — Clyde L. Eddy, intrepid explorer and leader of the expedition which en-
abled M-G-M News to obtain these thrilling pictures.
2 — The adventure begins — the Colorado is deceptively calm as the frail-look-
ing rowboats take the water.
3_Into the Cataract Rapids — seldom invaded by man and now photographed
for the first time from its roaring waters. , , , .
4— The M-G-M Newsman keeps gamely cranking on as the explorers battle their
way to safety. . .
5 Into peaceful waters again — with one of the earth s most majestic spectacles
marking the end of a perfect day I
A WEST POINT SALUTE TO M-G-M NEWS!
World's finest soldiers in special march-by for this newsreel— WEST POINT,
N. Y.
1 — A spectacle that never loses its thrill!
IF you haven't
M-G-M NEWS,
GET in step
WITH the march
OF events.
BOOK the big,
NEW idea in
NEWSREEL SERVICE.
YOUNG BLOOD does
I
it again
I
ETRO-GOLDWYN-IVIAYER
Thursday, August 18, 1927
DAILY
Finds Over- 1 Pressed
Presentations Flop
(Continued from Page 1)
cluinips cnoiiRli to sell their iinxluct
cheap in order to enable certain iiiaii-
agers and orpanizations to maintain
tiicir cRotisni they can be considered
very poor business men.
"For the past seven weeks I have
been traveling over the entire coun-
try and those nights wiien I was not
riding on trains I have been watchini;
business in the large theaters in tiic
key cities and from this observation
I am thoroughly convinced that the
public is getting well fed up on this
so-called presentation, which, after
all, consists of nothing but a series
of vaudeville acts, magnified and
dressed up a trifle. Some of the
presentations I have seen in the dc
luxe houses were not suited to play
vaudeville houses at ten and twenty
cents. If more time were expended
by organizations and their manage-
ment in properly exploiting pictures
their receipts would greatly increase
and their expenses would decrease
proportionately. Of course there may
be three or four houses in the coun-
try where presentation is of real im-
[portance to balance up their programs
'but beyond these it is a dangerous
ruisance."
Grainger said there was no such
thing as a buying strike. All this
propaganda, he stated, "I have list-
ened to recently about exhibitors, not
buying is laughable, not only to big
exhibitors but to the producing com-
Jpanies who are on their toes as well.
In a seven weeks' trip through the
United States I can assure you I
have never found a better selling con-
dition than I have this year. I find
exhibitors everywhere in a very open
frame of mind. It resolves itself
simply into a question of good prod-
uct, and never before have better pic-
tures been offered as a whole, by the
entire industry.
"Naturally no producing company
is going to expose their confidential
records, advising the progress they
are making in their sales but rest
assured if these figures were divulged
many of these calamity howling pes-
simists w'ould be in for the surprise
of their lives."
Kiddies to See War Via. Films
Washington — Col. Thomas J. Dick-
son, former chaplain of the First
Division, in an eflort to give children
a visual insight into truthful history
of the World War. will sponsor the
showing of six reels of films made
during several battles. The first
'showing will be given in Pittsburgh
on Aug. 28, at the convention of the
Blue Ridge Division.
Strand, Madison, Aids Kiddies Camp
Madison, Wis. — The Strand is stag-
ing a benefit show for the "Capitol
Times" Kiddies Camp, sponsored by
the daily newspapers.
\
New House for Macon, Ga.
Macon, Ga. — A permit has been is-
sued calling for the construction of a
theater at 416 Cherry St., at an ap-
proximate cost of 540,000.
Exhibitors
Daily Reminder
Clean up, paint
up and pep up
your theater.
Thursday, August 18, 1927
m.
Stanley and Loew Building
Theaters in Pittsburgh
Pittsburgh — Stanley has announced
plans for a $600,000 theater in Penn
Ave. between Euclid and Beatty
Sts., East Liberty. Work is also pro-
ceeding rapidly on the Stanley theater
and office building in the downtown
district. The contracts for these
three buildings are being handled by
the HofTman-Henon Co. Construc-
tion on the Loew theater is progres-
sing rapidly, the outside work being j
completed. The interior decorators '
and ornamental tile and iron work-
ers have started operations.
Fox in Canada; Tussle
With Famous Looms
(Cuntinucd from I'age 1)
l^iV. i'lie program involves large-
sized theaters in the two Canadian
points, at Boston, Detroit, Chicago.
St. Louis, Los Angeles and San
(•Yancisco and 16 unnamed American
cities. Reports from New York in-
dicate that three of the cities which
Sheehan tailed to specify are in Oliio.
Regarding production and its future.
Sheehan made the following signifi-
cant remark:
"I further believe that, during the
coming twelve nK)nths. the kinema
firmament will be lighted by many
new-born stars descending like com-
ets from the celestial blue. The com-
ing of youth, personality and charm
is demanded alike in London, Paris,
Rome and New York."
Of Fox and British production, he
said:
"During the past we have produced
a number of British stories. It is my
intention to develop units of produc-
tion vyhich will devote their time
exclusively to making pictures based
on British stories, and bringing Brit-
ish atmosphere to the screen."
Work Under Way at Lake Forest, 111
Lake Forest, 111. — Preliminary
work is well under way for the con-
struction of the $200,00 theater being
built by the Anderson estate here,
at the corner of Deerpath Ave. and
Bank Lane. The structure will house
stores and apartments.
Zucker to Build in Morristown, N. J.
Morristown, N. J. — Permission has
been granted to Samuel Zucker to
erect a fireproof theater on his lot
corner of Main and Cornelia Sts. and
plans have already been approved by
the Board of Aldermen. It is ex-
pected the house will cost §250,000.
"Grand," New Butterfield House
Grand Rapids, Mich. — The Grand
will be the name of the new $150,-
000 theater being erected by the W.
S. Butterfield interests here. This
was decided by a popular contest in
which the winner received a prize of-
fered by the company for name sug-
gestions.
License Granted to Operate
Long Branch, N. J. — A license, per-
mittnig him to operate the Palace as
q picture house, was issued to Morris
H. Jacks. This is in accordance with
a writ of mandamus of the Supreme
Court served on the city clerk. The
fight for the opening of the Palace
started when a license was refused
Tacks on the grounds that the theater
did not conform to the fire laws.
Jacks appealed, with the present re-
sult.
Cramer, Ala. Exhibitor, Buried
Opelika, Ala. — Funeral services for
J. W. Cramer, owner of the Rainbow,
were held here. Mrs. Cramer will
continue operation of the theater.
Discuss House for Highbridge, N. Y.
Highbridge, N. Y. — The proposi-
tion of a §50,000 theater here, which
is to be built with the partial support
of the citizens of the borough, was
discussed at a meeting of the local
Chamber of Commerce. The result
of the meeting leaves bright pros-
pects that the venture will be con-
summated.
Loew House in Providence
Providence, R. I. — Permit for the
erection of a four-story theater and
office building is expected to be is-
sued to the Loew's Theater and
Realty Corp. Arrangements with
the city clerk whereby the company
might erect a marquee in front of
the house is one of the details that
has held up the permit. It is ex-
pected the building inspector will ap-
prove this item.
New House for Azusa, Gal.
Azusa, Cal. — Construction has
started on the $60,000 theater being
built by Henry Kidson and W. E.
Kmick. It has been leased to the
Principal Pictures Corp., and will
seat 700.
Start Work on Le Roy House
Le Roy, N. Y.— The Lc Rov
Amusement Co. has commenced work
on their $100,000 theater, store and
office building.
Open Atlanta De Kalb
Atlanta — The Dc Kalb has opened
in Decatur under management of Lu-
cas & Jenkins with Frank Harris act-
ing as resident manager. It will
operate on a second run policy with
changes three times weekly.
Uihleins Sell Last House
In Milwaukee to Brin
Milwaukee— The (lardcn. Third
and Wisconsin Ave., lias been taken
over by L. K. Brin, formerly of
Seattle, from the I'ihlein interests.
This theater, which is fairly new. has
a capacity of 1,500 and is located in
the heart of the city.
Vitaphone will be introduced at the
house, giving it the first showing in
the city. Electrical engineers arc
surveying the theater for installation
of apparatus.
The lease marks the retirement of
the Uihlein interests from the local
amusement field in which they have
been active for several years.
May Sell Freeport Theater
Frceport, N. Y.— Robert T. Ras-
mussen has closed his Freeport the-
ater for an indefinite period and it
IS again reported when it reopens it
will probably be under new manage-
ment. Rasmussen states that nego-
tiations are being completed for the
sale. He states that the A. H
Schwartz as well as the Keith inter-
ests are trying to gain control.
Schines Renew Lease
Bath, N. Y.— The Schine circuit
has secured from W. W. Babcock a
new ten-year lease of the Babcock.
50- Year Old House to be Razed
Lake Geneva, Wis.— Ford's Opera
House, which has served this com-
munity as an amusement center for
50 years, has been purchased by a
Kenosha firm and will be razed to
allow the erection of a modern the-
ater. Recently, the theater has been
known as Lone's Opera House.
Lutz Succeeds Lawler
Fond du Lac, Wis.— Louis Lutz
manager of Fischer's Fond du Lac
has appointed James McLean as di-
rector of the orchestra, succeeding
James F. Lawler, Jr., former direc-
tor, who was killed in an auto acci-
dent.
Reopen Springfield Broadway
Springfield, Mass.— Manager Don
I. Barhydt has reopened the Broad-
way after being closed for seven
weeks for extensive alterations and
improvements, including entire redec-
orating of the interior.
Dahnken Leases Salt Lake House
Salt Lake City — Fred Dahnken has
leased the American to a group c ■
local business men, who after they
have remodeled the property will re-
open in two or three weeks. Dahn-
ken is retiring from active business
New Theater for Jersey Shore
Jersey Shore, Pa. — Local intcrest-
of the Comerford Amusement Co.
and the J. G. Meyer Amusement Co.
f)f \\'iUiamsport have merged into a
new company for the building of a
theater on the H. C. Young site.
Harris Adds Another
Butler, Pa. — The Harris chain hn
opened the Harris- Family at Mail.
and JJorth Sts,
Jcf\i\>/ Urd'r Premiere
niie Tfvciw Trial -^
AriRi/hcc Day-'
UISTGIUC QPC^mk
at N.Y Globe Monde
,., V "■ — ■...yM-^'vrvx
— ^
M't'
dfi^i-
■and now the ONLY Question any Showman
nR./T MATInMAlY MC9A/\AkU'(i
fhc DciRpfcy-Carpenlicr H
.irdbcv(^h:f Rcceph'orv^
jr\d f he ^_
Df nil sptaAL Of rm clhiirV^
-Special Koad-Show Sngag&mcar at #-2.oo fop/
thri lled,cheenng,crif ical first-nighters •• •
cAnd next day the news spread like
wildfire to 5.000,000 homes that
RIC4IARD BARTUELME//
"scored a cinema knock-out .... In his best form .... A real actor.
"gave every indication of being well up ahead of all the war pictures."
(Langdon Post in Eve. World)
^vRIJPERT MUGHE/
"perhaps the only war production yet filmed which has so big a story behind it."
(Irene Thirer in Daily News)
-Directed bit MfV(LD SANTEIL
"is close to perfection, both in the early scenes and on the battlefield."
(N. Y. Telegram)
^ Tresented bu R ICHARO A. ROWUN D
»*
T^roduction Management AL ROCKCTT
TITLES BY OtRALD CDUFFV
^hn asl^ about
AnoiiD
tC
/YM/
national
Pictures
THE
u
■^an
DAILY
Ihursday, AuRust 18 y/-7
DAILY TIPS WHICH MEAN DOLLARS FOR SHOWMEN
"Framed"
(First Nat'l)
In a window was a large portrait
of star, carrying title of picture, and
playdate, together with a large white
card, with the following painted on
it: "Milton Sills in 'Framed' finds no
finer collection of diamonds in the
mines of Brazil than you see here.
Imported by us from Amsterdam."
At local baseball field had a large
quantity of score cards distributed.
Underneath the blanks for writing
in the score was the following:
"You'll always find action on the
diamond! Don't fail to see 'Framed',
a drama laid in the diamond fields
of tropical Brazil! A Gem of a
Show, starring Milton Sills, now
showing at the Colonial." — Chas. J.
Jones, Colonial, Harrisburg, Pa.
"The Land Beyond the Law"
(First Nat'l)
Gilt paint in powdered form was
used to imitate gold dust and mixed
with fine ground sand. This was
placed in an envelope announcing it
was gold dust "from the land beyond
the law made possible by Ken May-
nard, the daredevil rider." — W. F.
Brock, Rialto, Chattanooga, Tenn.
"Last at the Front"
(First Nat'l)
Mounted an animated 24 sheet cut-
out in lobby installing trough of col-
ored lights, with a flasher arrange-
ment which worked the lights to pro-
duce the effect of bursting shells.
The display was used first in advance
on Sunday night, when streets are
dark because of a closed Sunday. —
Homer Le Tempt, Queen, Austin,
Tex.
"McFadden's Flats"
(First Nat'l)
Used huge shamrock, a special
lobby painting, double illuminated
banner, and overhead light billboard.
Shamrock was made of beaver board,
dark green in color, with lettering in
white, size 6 by 8 feet. It was fitted
with easel back and used in the lobby
and on street. Painting was 5 by 6
feet, black flats with yellow between
and lettering in black, black fence
and cats, with white lettering on the
fence. This also, with easel back,
was used in the lobby and on street
during the showing. Both lobby
decorations were put up for a Sun-
day showing for the opening Mon-
day. The illuminated banner, 12 by
3 feet, with the shamrocks in a light
green, and the sides between the
shamrocks were of green. This also
was up for Sunday showing. A six
sheet was put atop the marquee half
a week before the showing. — M. M.
Clark, Empress, Owensboro, Ky.
"Man Power"
(Paramount)
Disadvantage arising from the fact
that the street in front of theater was
being paved was turned into an ad-
vantage by the use of banners on the
steam rollers flattening the asphalt
which read as follows: "Manpower
is building the Street, see Richard
Dix at the Princess".- — E. E. David-
son, Princess, Sioux City, la.
'Rookies'^
(M-G-M)
Two thousand bags filled with
beans were given away. The bags
were printed with the following in-
scription: "'Rookies' don't like these,
but we know you'll like 'Rookies' ".
A gross of toy balloons was released
from the roof of the theater. Forty
had a card attached, entitling the find-
er to a free ticket. Seven men in
misfit army costume paraded around
the streets and at the ball park. A
separate letter was attached to each
man's back spelling the word "Rook-
ies."—J. J. Werber, Grand, Tiffin, O.
"Slide, Kelly, Slide"
(M-G-M)
Special preview was held for local
and visiting team ball players, also
for the sporting editors and amuse-
ment critics. Distributed 100 of the
News Pictorial Service bulletins m
drug, cigar, sporting goods and con-
fectionery stores. Several were
posted around score boards in dif-
ferent locations in the city. A spe-
cial street car ballyhoo, was started
a few days before the engagement,
with banners on either side. Another
ballyhoo was a vehicular horse drawn
vehicle which is used by the base
ball club was brought into service,
decorated with a six-sheet mounted
on either side. The front of the
house was masked in as an entrance
to a ball park, with the box office
framed as a ball park box' office. The
sides of the "fence" were appropria-
tely bannered. — C. M. Moorehead,
Olympic, Wichita Falls, Tex.
"The Sunset Derby"
(First Nat'l)
Contributed a cup called "The Sun-
set Derby" cup as the prize for a spe-
cial race of eight greyhounds at the
Highland Kennel Club. On the
judge's stand, right by the official
score board at the club, was built a
four-foot horseshoe with the name of
theater painted on the toe and "Sun-
set" on one shank and "Derby" on
the other. Girl ushers of theater led
the greyhounds to the starting post.
They were photographed with the
winner, each girl wearing a band
with the title of the picture, name of
theater and play date. — Rialto, Butte,
Mont.
"The Telephone Girl"
(Paramount)
Secured services of a girl to call
numbers and announce that she was
"The Telephone Girl" at the Princess
Scenario Contest
Cleveland — William Raynor,
manager of Reade's Hippo-
drome is running a contest in
conjunction with "The News"
which is pepping up local in-
terest. It's a scenario contest.
The scenario selected will be
made in Cleveland by Berkova
Prod, of California. Interiors
will all be made on the Hip-
podrome stage. The exteriors
will be made locally, too. The
cast will also be local.
A prize goes to the author
of the winning scenario. The
leading woman selected will
also win a prize. The contest
ran one week before the act
was offered on the stage. And
the picture made on the stage
will be shown on the Hippo-
drome screen two weeks fol-
lowing production. The sce-
nario is limited to two reels.
and that the picture was now show-
ing. A telephone switchboard was
perched on top of box office and the
girl worked the board hke an ex-
perienced operator helping to keep a
crowd in the lobby. — M. K. Moore,
Princess, San Antonio, Tex.
"TUUe the Toiler"
(M-G-M)
Arranged mechanical window dis-
play which was fitted up to resemble
an office, with desks, chairs, files and
typewriter to give it the desired ef-
fect. A cut-out of Marion Davies
was sitting at the desk and cut-out of
her boss at another desk. The cut-
out of the boss was in standing posi-
tion and so arranged that he was
shaking his fist at Marion. The fist
was kept in motion by an electric
motor. — J, G. Evins, Incas, Savan-
nah, Ga.
"Time to Love"
(Paramount)
A huge clock face was made from
beaver board, and in place of the
clock hands were cut-outs of Ray-
mond Griffith and Vera Veronia.
Behind the clock face was an electric
bell which rang every eight minutes
— during the run of the picture. The
clock stunt was used in lobby for
one week prior to showing and then
moved to sidewalk during run. —
Tom Holliday, Imperial, Columbia,
S. C.
"Mr. Wu"
(M-G-M)
A 24-foot banner was placed in
front of theater.' Hand-lettered cut-
out was placed in lobby with drapes
done in green, yellow and purple. A
small frame, built and lettered, was
placed on either side. Photos of the
-star and players were strung around
entrance. Artist in lobby painted a
picture of Chaney on black velvet.
A small sign was placed on an easel,
with the announcement that the pic-
ture would be given away on the
opening night. — T. E. Cook, Liberty,
Ada, Okla.
Newspaper Opinions
"After Midnight"
M-G-M
Warfield, San Francisco
BULLETIN—* * ' one of the most
dramatic vehicles handled by Miss Shearer
CALL __ AND POST—* * * is not
"preachy." It is a human, humorous drama
of life * * *
CHRONICLI>- * ♦ • the mood is effort-
lessly sustained throughout, and that adds a
great deal to its entertaining quality. ♦ * *
EXAMINER— * * * The picture may be
nothing of consequence, but the roles are
played sympathetically ♦ * »
NEWS— * * * The story of "After Mid-
night" runs along well trodden paths usual
to its kind. * ♦ *
"Chang"
Paramount
California, San Francisco
BULLETIN—* * * a drama made in a
real jungle, using for actors real natives and
animals of the wild. * ♦ •
EXAMINER— ♦ • * No wild-animal pic-
ture yet made — and there have been half a
dozen good ones — has approached this in
realism and nerve-tingling quality. It is the
only one. that has a story. * ♦ *
NEWS—* * * It is perhaps the most
unusual and e.xciting motion picture ever
recorded. • » *
"College"
United Artists
Warfield, San Francisco
BULLETIN—* * ♦ Buster in his new ve-
hicle substitutes humor for heroics with pro-
digious success. * * *
CALL AND POST— * ♦ * Keaton makes
no pretense at realism — and has achieved not
only the best of his many laugh hits but of
college comedies. « * ♦
CHRONICLE—* * » Even this early in
Its career, it is safe to prophesy success for
Keaton's first United Artists picture. • * •
EXAMINER—* * * The unusual feature
about It IS that "College" happens to be the
best of Keaton's comedies. * ♦ *
NEWS — * * * Keaton follows the conven-
tiqnal plot for this type of movie, but in-
jects some jiovel twists in his comedy antics.
"Metropolis"
Paramount
Granada, San Francisco
BULLETIN—* * * The film displays the
imagination of a Jules Verne in its uncanny
visualization of what the future holds forth
It treats of the things. * » ♦
__ CALL AND POST— * * * Machines in
"Metropolis" have been perfected until they
are almost human. * ♦ »
CHRONICLE—* * * it is the enormous
mobs, handled with marvelous skill, that have
the thrill of the film. * » ♦
EXAMINER—* * * this picture is the one
overwhelming thing yet done in pictures.
NEWS—* ♦ * the idea has given the di-
rector, Fritz Lang, a wonderful opportunity
to give play to his w. k. penchant for weird
and fantastic settings and unusual photo-
graphic effects. * * »
"Topsy and Eva"
United Artists
Granada, San Francisco
BULLETIN—* * * The melodramatic is
prominent. Simon Legree is as brutal and
as cunning as in the orignal "Uncle Tom's
Cabin." * » *
CALL AND POST—* ♦ * the slightest,
frothiest sort of farce. * ♦ •
CHRONICLE—* * * produced with broad,
impudent comedy that brings constant roars
of laughter. * » ♦
EXAMINER— * » » There isn't much
story in it, but plenty of grotesque antics and
dabs of pathos here and there. ♦ ♦ •
NEWS — * * * very ordinary entertain-
ment, but the fault is apparently with the
producers, and not the sisters. The comedy
is puerile. * * *
Calderone Opens Cove Theater
Glen Cove, N. Y. — Salvatore Cal-
derone added to his Long Island
chain with the opening of the Cove.
Thursday, August 18, 1927
THE
'cM^
DAILY
13
LAST MINUTE DEVELOPMENTS IN
THE INVESTMENT FIELD AND THE
DAYS QUOTATIONS ON FILM ISSUES
Financial
HOW BANKERS VIEW MOTION PIC-
TURES—WEEKLY RESUME OF IN-
DUSTRY'S FINANCIAL STRUCTURE
riNDS INDUSTRY ON
SOUND MONEY BASIS
Pointing out that approximately
$200,000,000 ill motion picture se-
curities have been handled through
New York and Chicago bankers, Hal-
sey, Stuart and Co. prominent Wall
Street firm allied with the flotation
of issues for various Fox enterprises,
declares the industry has finally
reached a sound basis for financing.
Corroborating the opinion of many
other investment bankers, this firm
is likewise of the belief that the ex-
perimental stage is largely gone. No
apparent diminution of earnings has
evidenced itself, it is asserted, while
a gradual but definite systematization
of business operation has resulted in
a greater degree of efficiency than
the business has ever known before.
"There has been no perceptible
slowing down in its money-making
sibilities," Halsey, Stuart and Co.
lare, "but the decade since 1914
(the advent of big feature programs')
has seen this industry take giant form,
and shape itself along accepted lines
of business organization. Produc-
tion has been systematized during
this period until the making of a pic-
tyre today in one of the great studios
is an impressive example of industrial
efficiency.
"Accounting and other control de-
vices have been worked out to meet
situations that were absolutely unique
(.Continued on Page 14)
EDWARD B.SMITH
&C0.
Members New York, Philadelphia
and Boston Stock Exchat^es
Corporate
Financing
Philadelphia
New York Boston
Expect Paramount to Maintain Level
The following comm«nt on the position of Paramount stock
appeared in yesterday's financial comment in the New York Am-
erican :
"For some weeks what appeared to be active bearish propaganda
has resulted in building up of a substantial short interest in Famous
Players according to one exchange firm. It expresses the opinion
that the business of the company for the rest of the year will show
up exceptionally well and that recent buying of the stock has been
of the best sort. Therefore, it is maintained, the shorts responsible
for the current strong technical position may find themselves worry-
ing."
Paramount common closed yesterday at 100, gain of S/g over
Tuesday's closing quotation.
AM[R. SEATING EARNS
$236,870J^6 MONTHS
Gross sales of $3,652,894 were made
by American Seating Co. and subsi-
diaries during six months ended June
30, 1927. Profit was $236,870, after
depreciation and charges, but before
allowing for federal taxes. Outstand-
ing stock amounts to 230,000 shares.
Consolidated income account of the
parent company and subsidiaries for
six months ended June 30, follows:
Sales $3,652,894
Cost and expenses 3,152,844
Operating profit .' $500,050
Other income 73,846
Total income $573,896
Interest and other charges 243,171
Depreciation 93,855
Net income before federal taxes.. $236,870
Thomas F. Boyd, president of the
company, says:
"Results were comparable for the
first six months of 1926 except for un-
usual and non-recurring expense.
Orders taken were in excess of the
same period last year, but executed
sales show a slight decrease, approxi-
mately 3.4 per cent, partly due to de-
layed deliveries incident to plant con-
solidation. Despite this, gross profit
for the period is practically the same,
$1,201,828 against $1,201,391 for the
first half of 1926.
"Administrative and sales expenses
were comparable to previous period,
leaving our profit from direct opera-
tions $573,896, an amount slightly in
excess of the first half of last year.
Deductions from this are extraordin-
arv expense in connection with reor-
ganization and consolidation of
plants, amounting to $123,171, a non-
recurring expense, and also interest
on gold notes amounting to $120,-
000, both items non-existent in opera-
tions for the first six months of 1926.
"Our business is highly seasonal
and the first six months period is
not a measure of the year's opera-
tion. For many years the first half
year's operations have averaged only
about 30 per cent of our total year's
activity."
Quotations
166J4
4
64 j^
S'A
55. J^
103J4
98 Ji
'tAm. Seat. Vtc.
"tAm. Seat. Pfd..
*Halal)aii & Katz. .
♦Bal. & Katz Vtc.
Eastman Kotlak . .
tFilm Inspection ..
•First Nat'l. Pfd.
Fox Film "A"....
tFox Theaters "A"
Iijtern'l Project. .
I.oew's, Inc
ttl-oew's, 6s 41ww.
ttlvoevv's, 6s41x-war
•M-G-M Pfd
*M. P. Cap. Corp.
Pathe Exch. "A".
•Pathe Exchange
ttPathe Exch. 7s3".100J4
Paramount F-P ..100
'Paramount Pfd
tPara.Bway.5}4s51.100J4
*'Roxy "A" 30
**Roxy Units 34
**Roxy Common . . 8
Skouras Bros. ... 36
Stan. Co. of Am. . . 65
tTrans-Lux Screen. 5J4
Univ. Pictures . . . 34J^
Univ. Pict. Pfd.. 100 "4
tVVarner Bros. ... 1654
Warner Bros. "A". 24^
High Low
165H
4
64
16
S'A
54^
103^
98 J4
3M/2 34
100 !4
98^
looli
28
31
7
36
64^
4M
33^/2
100
14^
23%
Close
47
48
60
7354
165M
4
100 ■/$
64
i7H
S'A
54J4
103 J^
98M
25
9
34
7
100J4
100
118^
100 !4
36
64^
33H
100'^
14^
23 'A
Sales
700
100
1,766
1,600
300
3,000
5
5
800
"2
7,900
1,600
1.400
120
2,200
2,100
•Last Prices Quoted ""Bid and Asked (Over
the Counter)
tCurb Market ttBond Market
NOTE: Balaban & Katz is listed on the
Chicago Board; Skouras on the St. Louis
Stock Exchange and Stanley in Philadelphia.
New Financing
Albany, N. Y. — Movieads. Inc., Manhat-
tan. Motion picture advertising. Capital,
$10,000. Filed Phillips and Avery, 41 Park
Row.
Albany, N. Y. — American Newsreel Ex-
change, Inc.. Manhattan. Capital, 10 shares.
Filed by William A. DeFord, 9 East 40th
Street.
WE FINANCE
Production
Theatre Building
Equipment Accounts
or any other activity in
the Motion [Picture Business
Motion Picture Capital Corp.
Ciipilal aa<l surplus over 82,800,000
FRANK R. WILSON, Pres.
51 E. 42nd St. New York City
Six Months' Investments
Total $6,000,000,000
ll'ashington Bureau of THE I-'ILM DAI Li'
Washington — Government com-
pilations show that for the first six
months of the year, the American
I)ul)lic has put more than $6,000,000,-
000 in investment securities. Of this
total, domestic issues represent about
85,300,000,000 while investments in
foreiKu enterprises total in the
neighborhood of $788,000,000.
In an article elsewhere on this
page, a cross-section of the light in
which motion picture investments arc
regarded by Wall Street appears. The
financial stability which marks the
industry today and recognized in this
summation by Halsey, Stuart and Co.
is the opinion of many other prom-
inent banking firms downtown.
For Theatre
Mortgages and
Insurance
HAROLD
J.
COHEN
201 W.
49th ST.
N. Y. C.
EDWARD
G.
JOSEPH
CIRCLE
0206
9964
Theatre Brokers
WE
Buy — Sell — Lease
Promote — Finance
Motion Picture Theatre Anjnwhere
Sofifermaii Bros., Inc.
1560 BVay New York City
Phone Bryant 8607-8-9
WILLIAM E. LAUER & CO.
Members N. Y. Stock Exchange
1560 BROADWAY, N. Y. C.
W. AUERBACH, Manager
Tel. Bryant 1780
Qive Up Orders Accepted
MAIN OFFICE
50 BROADWAY, N.Y. C.
Teh Hanover 3350
14
DAILV
Thursday, August 18, 192',
New Theaters
Wytheville, Va. — Morris C. Miller and
Rolfe S. Ewald are planning to construct a
$75,000 theater on Main St. in the near
future.
Ironwood, Mich. — Plans and specifications
have been submitted to contractors for a new
theater. N. A. Nelson is the architect.
Watertown, N. Y. — Schine Bros, plan to
open the Avon about the first of September.
Norwalk, Cal. — The new theater here is
scheduled to open about Sept. 10.
Fargo, N. Dak. — The McCarthy Bros, are
planning the remodeling of a building into
a theater. James E. Nanson of Minneapolis
is the architect.
Canaan, N. Y.- — The Colonial has opened
under management of Rossi C. Cabol.
Anderson, Ind. — Plans are under way for
a $50,000 theater and stores at 23rd St. and
Columbus Ave. by a company headed by Ed-
ward S. Ridley. It will seat 700.
Dodge City, Kas. — Wade Harpole expects
to open the Cozy on Front St. about Sept.
1.
Dallas. Tex. — The Little Theater, costing
$100,000, located on Maple Ave. and Carlisle
St. will open Nov. 1. J. W. Pat Murphy is
the manager.
Toledo, O. — Excavation work is about readv
to start on the Auburn on Monroe St. and
Ottawa Drive, to be built by the Toledo The-
aters and Realty Co. Architects are Mills,
Rhines, Bellman & Nordhoff.
Philadelphia — ^Work has started on the Ox-
ford, at Rising Sun and Oxford Aves., in
the Burholme section, for the Oxford The-
ater Co., from plans by the Ballinger Co.
The contractor is Theodore Kirmse.
Troy, N. Y. — Contracts have been let by
the Troy Amusement Co. for a $75,000 the-
ater to be located on the northeast corner
of West Main and Cherry Sts. It is ex-
pected to be completed early in December.
Milford, Mass. — A new theater seating
1,500 will open here late in September.
Thomasville, Ga. — The Rose, seating 1,050.
will open about Oct. 1.
New Theater for Metuchen
Metuchen, N. J. — Metuchen
Amusement Co. is proceeding with
the work on their new theater here.
Frank Sorgento has been given the
contract for the excavation.
Miller Sells Cordele House
Cordele, Ga.^ — Gortotousky Bros
of Albany have bought the Capitol
from Louis Miller. The firm already
owns the Circle here, as well as a
chain in South Georgia and Florida.
Ceder Assigned "Side Show"
Hollywood — Ralph Ceder has been
assigned to direct "Side Show" which
will introduce W. C. Fields and Ches-
ter Conklin as a comedy team. The
picture will go into production in the
near future.
"Sweeney" Ready Soon
Hollywood — "Tell It to Sweeney,"
the railroad comedy featuring George
Bancroft and Chester Conklin went
into Paramount's cutting rooms this
week, and will soon be ready for re-
lease. Gregory La Cava directed.
Jack Conway former "Variety" scribe
and La Cava are writing the titles.
Finds Industry on
. Sound Money Basis
(Continued from Page 13)
to this industry. The budget sys-
tem for loss control in film manu-
facture, has proven now to be as de-
pendable a system of forecasting as
one finds in many other industries.
"The average man may have been
led to believe that pictures of even
the large companies are produced on
a 'hit-or-miss'~Fasis; that a certain
amount of money is spent in the mere
hope that it will come back when the
film is released. On the contrary
the important and expensive films are
sold in advance at the beginning of
the year. Many of these pictures are
even contracted for before produc-
tion starts on them, so the company
actually knows fairly well what its
return is going to be before the film-
ing gets under way. This being the
situation, there is constant progress
toward cost control, and budgets be-
come increasingly significant. The
nonev plans for a picture not onlv
prescribe its maximum cost allow-
ances, but they reflect a conservative
estimate of its minimum net earning
capacity.
"The need for better inventorv
methods, balance sheet standards, and
for contract forms which would prove
eauitable in both directions, long con-
stituted serious problems in this in-
dustry.
"One noticeably strong feature of motion
picture inventory policy is th.it the entire
value of the films which a company owns i<;
written off its books within twenty-fotir
months of their first release. Approximately
80"% of this is charged off during the first
year, regardless of what has been earned or
the prospects for continued revenue. When
it happens that a film has a long earning life
or proves to have rerun value later on. the
entire earnings beyond the first two years,
aside from di'^tribution costs, are thus seen
to be pure profit. In one recent case a film
with a successful record five years ago. which
was brought out and re-run to the new gen-
eration of theater-goers, netted more than
SI, 000. 000 to its owners. And note that this
film had been carried on the books of the
company for several years as a nominal
asset of but $1.
"Scientific management and modern re-
search methods have produced striking results
also on the exhibition side of the motion pic-
ture industry. One illustration is concerned
with that natural seasonal handicap — the fall-
ine off of patronage during the hot months of
mid-summer. To overcome this, the de luxe
houses installed refrigeration plants, and ad-
vertised themselves as "the coolest spots in
town." This policy completely reversed the
situation in some cities, and gives promise
of becoming generally successful. Attendance
charts for the above places now show an
actual bulge in July and August. Moreovei ,
cooling systems have been devised which are
financially available to the small houses, down
to 300-500 seating capacity, and in many
cases are being installed by them.
"The bankers of the country have given
ample testimony within recent years to their
belief in the present soundness of this indus-
try. Whereas formerly the business was
compelled to depend almost entirely upon its
own resources and financial ingenuity, the
leading companies are all able now to obtain
both commercial and long-term credits on cus-
tomary trade terms. Numerous large finan-
cial undertakings in the motion picture in-
dustry have been consummated by financial
houses of high standing. Approximately
$200,000,000 in motion picture securities have
been financed through Wall and LaSalle
Streets in the last twenty-four months.
"A conspicuous development in financial
literature has recently taken place along this
line._ Stpries regarding the business end of
motion picture production and di<;trihution are
now appearing in leading periodicals with a
frequency commonly accorded other industries
of leading rank. JBoth the stocks and bonds
of motion picture concerns have been ac-
cepted for listing on the New York Stock
Exchange and the trading in these securities
German Industry
Employs 47,587
Washington Bureau of
THE FILM DAILY
Washington — The Reichsamt
of Statistics has completed a
survey of the entire German
industrial situation, including
the film industry and its allied
fields. The bureau's investiga-
tion revealed that nearly 47,587
people are employed in the film
industry, Trade C(?mmissioner
George R. Canty reports to the
U. S. Dept. of Commerce.
Of this number, 15,864 are
women and 31,723 are men.
at the present time bulks into figures of real
magnitude.
"The motion picture industry has become
the beneficiary in recent years of added con-
fidence from many different directions. Local
bankers in all parts of the country have
come to see that theater construction on the
present large-scale and of the present type is
not only good for employment but good for
land values in any section of the city. Sim-
ilarly, they have observed that the location of
a de luxe theater in almost any type of com-
munity tends to draw high-class trade and
very definitely improves business conditions
there.
"Independent moneyed men are turning to
the motion picture industry. They have long
sensed its great earning possibilities, but now
in addition, they have observed the results
of conservative stabilizing policies such as
are reflected in an ever-increasing percentage
of fixed assets in the balance sheets of all
the great motion picture companies. They
have been reassured by the expanding and
apparently permanent nature of the industry's
foreign trade. They have been impressed by
the proven earning capacity of modern the-
ater buildings; while the sinking fund pro-
visions that are almost invariably a part of a
theater mortgage lend added attractiveness.
"Finally, there is a great tribute of pul)lic
confidence contained in the list of 60,000
individual shareholders of seven motion pic-
ture issues now traded on the New York
Stock Exchange, and in the ever increasing
volume of such bonds which are being ab-
sorbed by American investors. Manifestly,
the great American public, which enjoys so
much the phantasy on the screen, has begun
to be thoroughly intrigued by the vision of
earnings and profits 'behind the screen.' "
Extended Protection
Causes Worry in Ohio
(Continued from Page 1)
petitor theaters not only in Chicago
but in many counties throughout the
state.
Wood states one large producer-
owned theater is twenty-four sheeting
the countryside for nearly 60 miles in
every direction and has asked for
protection in a circle the radius of
which is 40 miles from the city from
which it operates.
"Within this radius," he asserts,
"are towns of substantial size, and as
the automobile roads in this territory
are some of the best in the country,
this condition, if permitted to persist,
will, eventually cause financial ruin
to many exhibitors.
"Although this protection is being
given, the exhibitors affected are ask-
ed to pay more money for this year's
product than they did for last year's.
In other words, they are not only
being slapped in the face, but are also
handed a kick in the slats.
"How the small independent exhib-
itor will survive if such unfair pro-
tection is given to the large chain in-
terest, I do not know."'
Chain Is Salvation
Says "Vet" Showman
(Continued from Page 1)
living," states the exhibitor, "show-
manship has accepted another angle.
It is about a fifty-fifty draw. Mak-
ing both ends meet can be accom-
plished by 16 hours of hard work.
As conditions shift from week to
week and from one season to an-
other, and as there is an improve-
ment in general conditions at a par-
ticular point, changing conditions in
the way of excessive overseating
equalizes the situation and tends to
maintain it as heretofore, thus deny-
ing the theater owner his participa-
tion in improved conditions.
"Buying films at what they are ac-
tually worth will always be the key-
note of the theater owner's success.
Leave it to him to hold other expen-
ses to the lowest possible dime. The
ability of a theater owner and his
staff as executives and managers,
their splendid cooperation in the
management and operation of the
house or houses in every detail, in-
cluding highpowered advertising and
exploitation campaigns, the mainten-
ance of a delightful atmosphere with-
in the institution and the perfect pres-
entation of films and their theatrical
and musical accompaniments, is all
laid to waste and counts for naught
when he or the booker or buyer has
failed to buy films at what they are
worth.
"The producer-distributor reaps the benefit
of all the ability devoted to theater business
whenever the theater owner pays excessive
rentals. So, it comes down to organization
in the operation of theaters. Theater busi-
nesses reduced to a definite concrete for-
mula, operated upon facts and the most im-
proved accounting methods are necessary if
theater owners are to succeed, and these are
hardly possible of achievement by the indi-
vidual operator.
Those of us who will survive must be
welded into powerful chains in order that
each and every unit of the chain will have
the advantage of these methods — and these
are thoughts that should interest the theater
owner more than, 'whether or not the price
of cotton will be a little better this year than
last.'
"The old adage that 'A chain is only as
strong as its weakest link,' holds proverbially
true in this case. Such an organization is
enabled to win in good seasons and weather
the storm in the off seasons, thus taking the
advantage of the law of averages because the
guess work is eliminated and it is reduced
to scientific principles.
"Crop prospects are slightly in advance of
last year as regarding the cotton and other
row crops. The weevil and flea, under pres-
ent circumstances, while it is hot and dry,
will not infest the crop so badly. In many
counties in this section, however, the pests
have dug deep into the pocket books of many
unfortunate farmers who received too much
rain.
"My advice to showmen who would succeed
is: To buy their film carefully and slowly;
organize their institution into a perfect, co-
operating machine, giving you the utmost in
their make-up; organize into a sound, con-
structive combine of theaters, if possible;
eliminate waste of presentation and music
preludes by carefully planned programs each
week.
— "and, by giving your theater your en-
tire time, from the time the 'Big Ben' awakes
you in the morning, until you make the house
dark that night, it is probable that your
existence is assured for sometime, at least."
Chandlee Titling New Film
Harry Chandlee is now cutting and
titling "Broadway Madness" for Ex-
cellent Pictures. He just finished tit-
ling "Love's Springtime," made in
France with Technicolor, and star-
ring Hope Hampton. Color Art Pic-
tures will distribute the latter.
No* 3 — An Advertisement to Advertisers
Only By
Organized Efficiency
— THESE Better and Finer
REGIONAL FILM TRADE JOURNALS
XN this age of mergers, the combi-
nation of factors in the publish-
ing industry results in even more
striking economies than in many other
lines.
In the uniting of seven regional trade
journals there has resulted a saving in
production cost that has enabled us to in-
crease the quality in appearance, and edi-
torial content and to definitely improve
The
the make-up of each one of these publi-
cations.
As one advertising executive has sum-
marized this new combination — **I am en-
thusiastic over the possibilities of your
regional unit both in increasing the qual-
ity of service and the coverage, but of not
least importance the fact that it will in-
troduce system in a present chaotic con-
dition."
SOLD AS A SINGLE GROUP
TO ADVERTISERS
OCIATED
— = PUBLICATION
*The REEL JOURNAL
Kansas City and St. Louis
♦MOVING PICTURE DIGEST
Chicago-Indianapolis
♦MICHIGAN FILM REVIEW
In the densely populated Detroit territory
^
J
'National in Scope —
Local in Service**
\*
PUBLICATION
OFFICE:
Glover Bldg., K. C, Mo
NEW YORK OFFICE
C. J. Nuttall, Mgr.,
299 Madison Ave.
CHICAGO OFFICE:
Nat Royster, Mgr.,
I 20 W. Jackson Blvd.
■Oll^f-*--
♦The OHIO SHOWMAN
Cleveland and Cincinnati
♦FILM TRADE TOPICS
Denver and Salt Lake City
♦The EXHIBITORS' TRIBUNE
Okla. City and Memphis
♦MOVIE AGE
Omaha and Des Moines
^
Oj
r^HSSS9i»m
There are Exhibitors in
this broad land of ours
sound, solid men, prosperous, progressive — whose
entire prosperity has arisen through showing
FOX PICTURES
as the backbone of entertainment at their theatres
for years and years. These men know the true
meaning of the phrase
PROFIT WITH FOX
This season they wiU play "WHAT PRICE
GLORY" and "7th HEAVEN" — they wiU
get McLAGLEN and DEL RIO in "Loves
of CARMEN", JANET GAYNOR in "2
GIRLS WANTED", O'BRIEN and VALLI
in "EAST SIDE, WEST SIDE" and "PAID
TO LOVE", OLIVE BORDEN in "THE
JOY GIRL" and all the rest of the 38
special pictures and 14 Westerns.
And these steady showmen round out their
programs with FOX NEWS, all the FOX
COMEDIES and many FOX VARIETIES.
They are the mainstay of the industry — these y ear-in year-out exhibitors.
Such are the men who^ years ago nailed the FOX banner to their
flagmasts and took Prosperity for their steady bed-fellow. Yes, Sir!
ICti
OUl
le,
te
m,
ISii
lOI
f/'fMMDOH
ULTHE NEWS
ALL THE TIME
/OL. XLI No. 42
Friday, August 19, 1927
Price 5 Cents
It Belongs
YOU'VE got tu hand it to
Roxy. His prologue this
week for "What Price
ilory" is the best that has hit
iroadway in more weeks than
ve can remember.
This isn't a one-man opinion,
•ithcr. No indeedy. The ap-
)lause which greets the show at
•very de luxe performance is
hunderous enough to carry con-
iction to the most dubious.
We have been hurling a good
nany uncomplimentary brick-
)ats at presentations. We ex-
)ect to continue in the future,
or most of them are eminently
uccessful at being rather ter-
ible. Our stand was, and is,
hat pictures, the keystone of
he business, arc being smother-
ci by too much in excess frills.
The Poor Relation
\\\- liave been accused of tliis and
when, as a matter of fact, all
we iiave done is to formulate an
pinion and then adhere to it. Never
avc we declared that presentations
on't belong on any program. Rather
as it been the contention that every
'ick of shownianship should be used
':a\v in money,' but not at the
if making the picture the poor
;iatioiT in the family of enfertain-
lent.
Roxy has a presentation for which
.nly good things can be said. And
thy.' Because it belongs. He iias
ailt up to the picture not away from
He has accomplished a difficult
sk: that of enhancing the value of
production which certainly can
and on its own celluloid reputation
ever a picture in this business has
fore.
The Pivot
For this type of presentation, pro-
igue or whatnot, we lead the cheers,
'e are rabid on the idea that the
cture is the pivot around which
3ur theaters revolve and nothing
:se. Anything that helps the pic-
re get over tickles us to distrac-
)n. ' Trouble is we don't have oc-
ision to become distraught often
lough.
K ANN
Eastman and Consolidated Face
War Over Amateur ''Movie" Field
Craze for Home "Movies" Growing;
Brings Future Problem for Exhibitor
Opinions are varied over the effect which the public's craze for
amateur picture-making will have on regular exhibition.
Some are of the opinion that this constant tinkering with mo-
tion picture-making will quicken the interest of the present theater-
going public and attract new patrons to theaters.
Others state that the vogue vidll tend to keep theater-goers at
home projecting their own pictures rather than attending shows.
Both proponents and opponents of the movement, however, are in
agreement that here is a situation which the exhibitor will have to
contend with in the next three or four years and, possibly, in less
time than that.
Eastman Kodak has developed a library composed of dramatic
features which have been reduced down from standard to narrow
gauge. These pictures are designed for home projection and can be
shown through the Kodascope, the Eastman projector sold either
with or without the Cine Kodak, which equipment takes motion pic-
tures. In New York there are several libraries wherein the public
may either buy or lease various types of entertainment pictures.
EXPECT NEW RECORD IN
EARNINGS EOR LOEWS
Extra Dividend of $1
Possible For Fiscal
Year Closing
\\ all Street circles believe that the
financial report ot Loew's, Inc., for
the fiscal year which ends Aug. 31
will show the greatest earnings in
the history of the corporation. Some
observers are of the opinion that the
directors will vote an extra dividend
of $1 a share, as was done in October
of last year. Officials at Loew's
would not discuss the report.
Tlu' rl'vidend basis has been $2 a
(.Continued on Page 4)
Philbin in D. W.'s Film;
Directs Talmadge Later
Hollywood — 1). \V. Griffith has
borrowed Mary Philbin from Univer-
sal for the lead in "A Romance of
Old Spain," the producer's first pic-
ture for United Artists since his re-
turn to the fold. Work starts next
week.
As his second, (Griffith will direct
Constance Talmadge in "Sunny."
'GLORY' HITS $106,403
AT ROXY IN EIVE DAYS
$140,000 Gross?
It appeared last night that
the Roxy will gross about $140,-
000 for the first week of "What
Price Glory." The first seven
days of the two, and possibly
three weeks' run, closes to-
night.
The sensational business at the
Roxy where "What Price Glory" is
placing yesterday continued to be the
talk ol the trade in New York. The
gross for five davs of the first week's
run reached $106,403.10. With yester-
day's and today's receipts to be com-
piled, it appears that a new record
for the theater will be hung up.
The. high mark in the theater's his-
(Contiiiued on Page 4)
Reports "Wings" a Sellout
Paramount reports a sellout this
week on "Wings" at the Criterion and
an advance sale of §15,000, with 25
agencies handling tickets.
Both Seek to Capture 16
Millimeter Film
Market
Consolidated Film Industries, Inc.
and Eastman Kodak face an open
battle over laboratory work in the
field of amateur picture-making to
which the public is turning further
each month.
The impetus in this direction has
been felt by Eastman through sales
of its Cine Kodak camera which ex-
poses 16 millimeter film and the
Kodascope, the accompanying ma-
chine, which projects the complete<l
product Consolidated lias a com-
prehensive plan in mind to capture
the printing of the thousands of feet
of film which fans among the public
are shooting.
In selling film for the Cine Kodak.
Eastman sells 100 ft. rolls of 16 mil-
limeter stock for $6. This includes
the laboratory work. It is here that
the conflict with Consolidated arises.
It is known that the latter organiza-
tion feels that Eastman lias no more
right in the laboratory field today
than it had during the days when in-
dependent laboratory owners, band-
(Continued on Page 5)
North American Society
Plans Series of Shorts
Production on a series of two-reel
short subjects in color will commence
Monday at CosmopolitanT sponsored
by North American Society of Art>.
Inc., which is composed of a group
of color specialists, including Ray-
mond Hood, architect. T. E. Lawr-
ence, secretary of National Terra
Cotta Society, and Noble !•".. St<
(C<>ntmued on Page 4)
New Texas Chain Formed ;
Buys 7 and Plans 10 More
Dallas — Organization of a §250,000
theater corporation, to be known as
the N'ictor Theater, Inc., for opera-
tion in Central and West Texas has
been announced. The concern will
(Continued on Page 4)
Reinhardt Deal Set
Hollywood — Joseph M. Schenck
yesterday confirmed the report that
Max Reinhardt will make "at least
one picture" for United Artists.
i-Jff:
---■.-iP
THE
kTHEHI
^i-HEWSPAPER
a/FILMDOM
Vol. XLI Ng. 42 Friday, August 19, 1927 Prkc 5 Cents
lOHN W. AUCOATE
Publisher
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York, N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday.
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel : 'Phone,
Drexel 7000 and Washington 9794. London—
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London, W. I. Pari?
— La Cinematographic Francaise, 5, Rue
Saulnier.
Financial
Quotations
Hiffh Low Close Sale^
"tAni. Seat. Vtc.
47
*tAm. Seat. Pfd.
48
*Balalian & Katz.
60
•Bal. & Katz Vtc.
73'A
Eastman Kodak .
16654
16534
165?4
700
■^Filin Inspection .
4
4
4
100
*First Nafl. Pfd
10054
Fox Film "A"...
64 VJ
64
64
1,700
tFox Theaters "A'
' 173^
16
17%
1,600
Intern'l Project.
S'A
S'A
8K
300
Loew's, Inc
.S5 5/R
54'/,
5454
3.000
ttLoew's, 6s 41w\v
10334
i03.y.
1033^
5
ttLoew's, 6s41x-war 98%
9834
9854
5
*M-G-M Pfd. ...
25
*M. P. Cap. Corp
9
Pathe Exch. "A"
34'/,
34
34
800
*Pathe Exchange
7
tfPathe Exch. 7s37
100^4
10014
100J4
2
Paramonnt F-P .
100
ys5/,
100
7,900
'Paramount Pfd.
11854
tPara.Bway.5}/$s51
10054
100 '4
10054
2
**Roxy "A" ...
30
28
**Roxy Units . . .
34
31
**Roxy Common .
8
7
Skouras Bros. . .
36
36
36
Stan. Co. of Am..
65
64%
64 74
tTrans-Lux Screen
5-4
434
5%
1,600
Univ. Pictures . .
34%
33^
3354
1.400
Univ. Pict. Pfd.
10014
100
10054
120
tWarner Bros. . .
16J4
145/,
1454
2.200
\\ arncr Bros. "A"
24J4
23'A
2354
2,100
"Last Prices Quoted ""Bid and Asked (Over
the Counter)
tCurb Market ttBond Market
NOTE: Balaban & Katz is listed on the
ChicaRO Board; Skouras on the St. Louis
Stock Exchange and Stanley in Philadelphia.
"Doug," Jr. En Route
!)(iuij;las Fairl)aiil<s, Jr., is due in
XfW York Sunday on his way to
Wasltington where he will join Will
Kof^irs who is making "A Texas
Steer." Young Fairbanks will have
the juvenile lead in Rogers' film.
STOCK PROGRAMS
PROGRAM COVERS
For
Moving Picture Houses
josepli Hoover &. Sons Company
Market and 49lh .St.., Philadelphia. P..
Production Boom Starts at
Educ'l; All Units at Work
1 lolly wood — Virtually every pro-
chuing unii on ilie i".diicational lot
i.s at work oil product tor the 'le'w
>ras(iu. "I>ig Boy" will start in a
few day.s, when the plant will be at
the height of activity.
(hulls l.amuiit. "IHk Hoy's" dlri'clor is
now tiiiishiiu; .1 MiMinaid comedy in which
(lini Ucaiiclianii) is starred. Dorotliy IJc-
\'(irc"s tiiiril started tliis week on a rancli in
ilic .San Fernando N'alley. Norma Tauroa
is ilirfctinK.
Wallace l.upino supports Lupino Lane in
the latter'.s fourth, under direction of Mark
.Sandrich. Larry Semon is at work on his
new comedy, while Jolmny Arthur nears
conipli-tion on his second Tn.xedo. diaries
I.anioiit is directing. I-'tillowin^ completion
of "At I''ast", Lloyd llainilton is itllc. Jack
Mo\ ,1 and I'hil Uiniliam aie at work on two
one-ieel Cameo comedies. Jack White is
tlircclini^ Dunham.
Special Educ'l Showing Today
Educational will present a special
pr(.:gram of its new one and two-
reel productions this afternoon at the
Wtiriitzer Auditorium. Comedies,
atiintated cartoons, novelties, scenic
subjects and news reels will comprise
the program.
"Ironsides" in New Orleans Sept. 11
New Orleans — The Tulane, only
local "legit" house, opens Sept. 11
with "Old Ironsides." The St.
Charles, a Saenger house, resumes
its stock policy on Oct. 2, while the
Palace opens on Sept. 12 with Harry
Rogers Musical Comedy Co. and first
run. The Dauphine is expected to
reopen in October with straight pic-
tures.
Handling Reid Engagements
Los Angeles — Gotham has assigned
Willis Kent to handle special book-
ings in connection with personal ap-
pearances of Mrs. Wallace Reid iti
the sketch, "Evidence," and the film,
"The Satin Woman."
Bushman Back from Orient
Los Angeles — Francis X. Bush-
man has returned from a trip to the
Far East.
Luddy Gets F B O Assignment
Hollywood — F^dward Luddy will
direct "Her Summer Hero" "for F B
O, the studio stated yesterday.
Nilsson Now Free-Lancing
Los Angeles — Anna Q. Nilsson is
now a free-lance player, having com-
pleted her two-year contract with
First National. Her first part as a'^
independent plaver was in "Sorrell
and Son."
Heavy Schedule at the
Pathe-De Mille Studio
lloilyuootl — Willi OIK' unit shoot-
ing at West Point, five cimipanies
working on the lot and three fea-
tures in the cutting room, the Pathe-
De Mille production schedule is
Hearing its peak.
Donald Crisp is at West I'ciiit with
W^illiani Boyd, filming a stiiry of the
.\rmy reservatioiK Phyllis Haver is
making her initial starring vehicle
on the Culver Chy lot, under E. Ma-
son Htipper's direction. "The Wise
Wife" is the title, taken from the
Arthur Somers Roche magazine ser-
ial. In the cast are .Tac(|ueline Lo-
gan, Tom Moore and Joseph Strieker.
Lois Weber's first directorial effcjrt for
He Mille. "The Angel of Broadway", stars
I eatrice Joy, with Victor Varconi opposite.
Paul Stein, former Ufa director, is making
Jetta Goudal's new film, "The FoHiiddcn
Woman". adapted from Elmer Harris'
"Brothers". Marie Prevost is busy on "The
Ciirl in the Pullman". Elmer Clifton is
nearing com|)letion of "The Wreck of the
ffespcrns", based on the poem by Henry
Wadsworth LouKfellow. In the cutting room
.are "The Country Doctor". "Almost Human"
and "The Main Event", the latter directed
by William K. Howard.
Tiffany Completing Its
1926-27 Schedule of 20
Hollywood — With completion of
Zane Grey's "Lightning," TifTany will
commence casting "Wild Geese," the
last of the "Twenty Gems" for 1926-
27. Jobyna Ralston, Robert Frazer,
Margaret Livingston, Guinn Wil-
liams, Bull Montana and Pat Har-
mon are in "Lightning."
The 1927-28 program will be
I a u n c h e d immediately following
"Wild Gtese." The line-up will in-
clude another series of "Twenty
Gems," 24 Color Classics, four Jack
London sea stories and other stories,
plans for which are now being work-
ed out, to include the third dimen-
sion ])icture.s.
Equipment Notes
Horlacher Opens Capitol Branch
New branch oflice has been openecl
at Washington by Horlacher Delivl
eiy Service, which will start opera!
tions between that point and Ne\l}
York tomorrow. Horlacher has -A
branch at Charlotte. Louis Molitch*
is manager.
Daugherty to Assist Bartlett
Hollywood — Frank Daugherty has
been appointed assistant to Randolph
Bartlett, film and title writer, at F
R O.
Ahlschlager Opens N. Y. Branch
Walter W. Ahlschlager, theate:
architect responsible for the Roxy
has opened a New Y'ork office in th
Strauss Bldg., 46th St. and 5th Ave
A. B. Liptak will manage.
"Blood Ship," First of 8
Specials from Columbia
"The Blood Ship," which is the in-
itial Columbia Picture for 1927-28,
will be the first of a series of eight
specials on the program of 30. Two
more of "The Perfect 30" have al-
ready been finished, including "Alias
the Lone Wolf," starring Bert Ly-
tell, and "Salley in Our Alley." with
?J^','''e>l,^Iason. These two" follow
i he Blood Ship" on the schedule.
Sills at the Strand
Milton Sills in "Hard Boiled Hag-
Rerty opens at the Mark Strand Sat-
urday.
Loew Books Ederle
Ciertrude Ederle. English Channel
coniiueror, begins a tour of Loew
New York houses on Sept. 12, open-
ing on that date at Loew's HiUsid-
at Jamaica. She will plav full week
engagements. Following" the Hill
^ide, she will appear at Loew's Grand
P.ronx: Oriiheum. Yorkvillc: Gates
Brooklyn, and others.
WHO WANTS THIS MAN?
a re I^^ ^t'^^ °^ ^" ^""^^^^ '^ seldom a successful business man, yet Versatility i.s
Experience in all the arts and sciences«tends to make an ever-useful AU-Around
man who knows A little about everything and everything about something."
1. Seventeen years' experience in the picture basiness.
A ^' xr^" d*^'',"'' Pointer for exhibition, having given several exhibitions on Fifth
Avenue. New York.
3. Photographer. Took nineteen prizes in one year. Thorough training in
the art of composition, color values, etc.
4. Actor. On stage one year. foUowdng extensive amateur experience as actor
anti producer. Produced several operas.
I V .P^'^l'V^'- What I did for Valentino, Tony Moreno and others I can do
lor anybody or for any organization. I can write speeches, interviews, etc., on any
subject for anybody.
Box 20, The Film Daily
Ambassador Hotel, Loe Angeles, Calif.
WANTED
Long shots of Panama Canal from
Atlantic and Pacific entrances— spUl-
ways, etc. ^
New original negatives cheap.
Roosevelt Film Library
28 E. 20th Street
Phone — Algonquin 1700
A T-IND FOR SOMEBODY
^oiin;; man, college graduate, a^
\alualile assistant to busy theater
maiiaKer. ("oiniection which alTords
opportunity to do things. Two years
experience high-class motion picture
theaters. Will go anywhere.
Box No. K-161
c/o 1-ilni Daily UkSO Broadway
Xew ^ ork City
There's one
trade paper you
can always find
on the desk of
the first class
exhibitor that's
The FILM DAILY
*»*-
No. 4 — An Advertisement to Advertisers
"In the
Small Town Theatres
-OUR PROFIT!"
C
HE little communities of this country
often have been described as the back-
bone of the nation. The parallel, it would
seem, exists in the film industry.
■'Of much interest is what Sidney R. Kent
states in a "Times" interview :
"He (Kent) said his company was serving
10,000 accounts, and that 70 per cent of the firm's
income was derived from towns with a popula-
tion of 15,000 or over.
" 'Hence' " observed Mr, Kent, "30 per cent of
our business is derived from 8,800 communities
which represents the profit and more. On a big
(SIDNEY R. KENT)
production the average profit is nowhere near
30 percent.' "
"In short, then, profits accrue from the flood of
small rentals — the fifty dollar bookings, the
twenty-fives and the tens.
"Decidedly interesting is the information on
how the big Paramount organization figures its
earnings. It is not unreasonable to conjecture
that other important distributors, who, like Fa-
mous, are entrenched with first runs throughout
the nation, also draw their profits from the little
exhibitor."
(MAURICE KANN, in the FILM DAILY,
Sept. 23, 1926)
- \\'e respectfully invite film trade advertisers to make their own analysis
of the media situation — %vrite for sample copies of (first issue, Aug. 13).
Seven Distinctive Regional Film Trade Journals,
reaching more than half the small theatres of the nation.
(9,000 weekly — guaranteed.)
Organized for progress — yet conducted locally — the
local news PLAYED UP, not summarized. Sold as a
single unit to advertisers.
The
ASSOCIATED
PUBLICATIONS
National in Scope — Local in Service"
Publication Office:
Glover Bldg.,
Kansas City, Mo.
New York Office :
C. J. Nuttall, Mgr.,
299 Madison Ave.
Phone— Murray Hill 2593
Chicago Office:
^ Nat Royster, Mgr.,
I 20 W. Jackson Blvd.
S Phone — Harrison 3780
*THE REEL
JOURNAL
Kansas City and
St. Louis
*FILM TRADE
TOPICS
Denver & Salt Lake
City
=^MICHIGAN FILM
REVIEW
Detroit
*The OHIO
SHOWMAN
Cleveland & Cincinnati
*MOVIE AGE
Omaha & Des Moines
*MOTION PICTURE
DIGEST
Chicago-Indianapolis
*THE EXHIBITORS'
TRIBUNE
Okla. City & Memphis
O
w
THE
■JSSi^
J^L
DAILY
Friday, August 19, 1927
DAILY TIPS WHICH M£AW POOftPS TOC SUOWHEN
"Man Power"
(Paramount)
Bakery was introducing a new
"model" loaf of bread so special her-
alds with appropriate copy about the
bread and the picture were inserted
in 20,000 loaves of bread daily for
three days during the engagement.
This stunt was given contest value
by advertising that one pass was
wrapped in one loaf of bread includ-
ed in the consignment of each grocer
in town.— E. P. Briggs, Rialto, Colo-
rado Springs, Colo.
"Naughty but Nice"
(First Nat'l)
Made lobby display by using artis-
tically-shaped screens cut from beaver
board on which the name of the pro-
duction was lettered and figures of
flapper and sheik completed the pic-
ture. These adorned all ctirncrs of
lobby. The newspaper campaign
which backed up the production car-
ried the same flapper idea throughout
in the illustrations.— T. F,arle, Imper-
ial, Asheville, N. C.
"Rookies"
(M-G-M)
Used street ballyhoo of a man
dressed in comic attire of a regula-
tion army uniform — the coat being
several sizes too small and the trous-
ers several sizes too large. A sign
on the man's back read, "A Rookie —
See Me at the Publix Imperial To-
day." Pitched a pup tent on top
of the marquee where it could be seen
for a considerable distance in either
direction. Huge pair of shoes with
the sole made out of beaverboard pro-
truded from front of tent — and the
title was painted in large letters on
the soles.— F. J. Miller, Imperial,
Augusta. Ga.
New Texas Chain Formed;
Buys 7 and Plans 10 More
(CoHfwMcd jrom Page 1)
absorb the Texas Theater Co. which
owns seven houses in West Texas
The officers are John VicUir. presi-
dent; J. T. Wilson, vic<.-i)re.^idcnt:
Ira Perry, director; C. J. Bain, di-
rector and Oscar Flatd, secretary-
treasurer. The company will luiild
ten new theaters in San .\ntnnio.
Schader on "Photoplay" Staff
T,os Angeles — Freddie Scliadcr has
assumed his new duties ;is Weslern
representative of "I'liotoiiIaN- Maga-
zine." Sch'.'der resigned from "Var-
iety" in New York to head West
Coast Theaters publicity staff, which
post he c|uit two weeks ago.
Lee Back Today
Arthur G. Lee of Artlee Pictures
Corp. is due in New York today from
Europe. Ho is returning on the
President Roosevelt.
Publix Acts in Cleveland
Cleveland — The Allen is running
Publix attractions. New programs
will be offered every Saturday in-
stead of Sunday as previously.
Film Stocks Hold Steady;
Stability Marks Trend
By C. C. Carlwrtfllit, Sliiclds and Ci).. Inc.
A fiiMiiciai resume of film stocks
at the clone of the New York market
on Wedne^<day follown:
During the past week stocks of the
leading picture companies demon-
strated their stability in a market in
which spectacular movements were
common. In the face of abrupt de-
clines of a score or more points in
several overpriced specialties, which
had a distinctly unsettling influence
on the market as a whole, film stocks
not only held firm but on the gen-
eral recovery which followed showed
gains of several points.
Paramount continued its upward
trend of the week before, closing last
night at 100, a gain of 2^ points dur-
ing the week, and ten points above
the low point touched a few weeks
ago. Fox "A" closing at 64 was up
2^^ for the week, and 14 points above
its recent low. Pathe and Loew's held
firm or gained slightly.
Universal common was strong, sel-
ling up to 34% on Monday, on heavy
dealings, and closing at 33->^, a net
gain for the week of 3^4- Universal
has been a consistently larger earner,
profits in 1926 being triple those of
1921. and showing a steady increase
year after year.
Statement of Warner Bros, for the
quarter ending May 28 made public
Saturday, showed net profits after in-
terest and all charges of $109,000,
compares with a loss of about $100,-
000 in each of the two preceding
quarters. In spite of this more fa-
vorable showing and reports of fur-
ther improvement during the current
quarter, Warner "A" closed at 23^^,
a loss of 2>>^ for the week. Stanley
Co. of America also closed lower,
howing a decline of 1M< for the week.
North American Society
Plans Series of Short-^
(Continued from Piuic 1)
pliens, color consultant, formerly at
Columbia University.
The series, made entirely in Tech-
nicolor, will include six conied\-
drj'.mas. Lars Moen, formerly of the
"M. P. News," who developed the
idea for the series, will act as asso-
-^iate i)roducer and director, and Edna
Murphy, and Mabel Swcn-, heading
the cast. Donald Weston Bartlett
wrote the stories and continuities and
will also act as production manager.
Bert Tuey, formerly with Paramount,
is art director.
"Cruze Week" at 55th Cinema
James Cruze Week" is schcditlcd
'iv the SSth St. Cinema beginning
Saturday. "Hollywood" will play the
first three davs, followed by "The
'^oose Hangs High" on Tuesday and
Wednesday and "Merton of the
Movies" on Thursday and Friday.
Indian Prince Studying Production
Hollywood — Prince Swan .Sineh. (jf
♦he prinripalitv of Kashmir in North-
"rn India is here to study American
Production methods with a view to
produce a picture in India dealing
with life in that country.
Expect New Record in
Earnings for Loew's
(Continued from Page 1)
year per share. Insofar as earnings
are concerned, estimates are that the
final report which will not be issued
for a number of weeks following the
termination of the fiscal period will
reveal earnings equivalent to between
$6 and $7 per share. There are 1,-
060,780 shares of capital stock out-
standing. For the year ending Aug
31, 1926, the net income was equiv-
alent to $6.02 per share, which was
a high record for this organization
An indication of the manner in which
the company has grown may be se-
cured from these figures:
For the year ending Aug. 31, 1925
net income was equivalent_ to $4.44
a share on the stock then outstand-
in.tr.
For the year ending Aug. 31, 1924,
net income totaled $2.78 a share.
During the 40 weeks ended June
3. last, Loew's earned $5.09 a share,
compared with $4.91 a share in the
40 weeks to June 10, 1926. It is un-
derstood that the current quarter's
e;irnings so far have been e<iual to
those in the similar period of a year
ago.
The directors yesterday declared a
regular quarterly dividend of SO cents,
pa\able Sept. ,30 to stockholders of
record as of Sept. 10.
"Glory" Hits $106,403
at Roxy in Five Days
(Continued from Pacie \')
tory was reached on April 16 which
was Easter W^eek. The picture then
was "Ankles Preferred" and the
gross $129,524.35.
Figures for this w-eek so far are
.'IS follows:
Saturday $2.1.90-1.75
.Stinday 26.25.1..?=;
Aroiiday ]R.45ri.nn
Tuesday 1 S. 478. 45
Wednesday 19 .108.65
Ti.tal f5 days') $10(..4n.1.10
Desiiitc the inclement ^^■eat^lHr
which prevailed most of yesterd?'^
i>usin':ss continued without apparen*
abatement. ITnless some entirely un-
foreseen circumstance occurs, tlip
nresent record gross will be exceeded
with ease.
Last Sunday five de luxe shows
were slipped in. Tomorrow and
Sunday there will be five shows, too
It is possible this practice will con-
tinue indcfinitelv for all week-ends
Vaughn Tilt Settled
1.0S Angeles — Differences between
Alberta Vaughn and the Jack Irwin-
Allan Wilson Prod, have been settled
out of court, it was revealed when a
suit brought by the producers to re-
strain Miss Vaughn from working for
anyone else was ordered from the
calendar. Complaint stated the act-
ress contracted with plaintiffs to play
leads at a salary of $1250 per week,
beginning last July IS, and defend-
ant refused to start work when pro-
duction was readv.
Hollywood Happenings
College Group Again Cast
Tlie ten winners of the First National-
College Humor screen test of college and
university youths will make their third ap-
pearance in "No Place To Go," which Henry
Holtart will jirofiuce for First National from
Richard Cotniell's story, "Isles of Romance",
Mervyn LeRoy's first directorial assignment.
« * *
Third FBO Juvenile Ready
Mickey McGuire and his K^"g have com-
pleted the tiiird of the FBO juvenile com-
edies based on Fontaine Fox newspaper car-
tuoii^. The title is "Mickey's Eleven".
* * '■*
Hardy in "A Texas Steer"
Sam Hardy has been added to the cast
of "A Texas Steer", starring Will Rogers.
Ann Rork and Louise Fazenda were signed.
Richard Wallace will direct.
Cline Directing Sennett Girls
Kddie ("line, who directed the original
Mack .Sennett lieauties in the days when the
array included Gloria Swanson, Mabe! Nor-
mand, Marie Prevost and Phyllis Haver, will
m.ike a nvw series of Sennett Girl Com-
edies fdi- Pathe.
Quillan in Educ'l Comedy
Kddie (Juillan, juvenile comedian, has been
signed by tlie Educational to make one pic-
ture, in which he will be starred.
* # *
Mary Duncan's First Role
Mary Duncan, new Fox player, will be
Victor MacLa^den's leadinj* woman in ''The
Black Gant;." This is a crook story by Laura
Hasse and Daniel TumHnson.
* * *
"Helen" in Production
"The Private Life of ITelen of Troy," is
in work at First National under production
management of Carey Wilson and with Alex-
.'iniler Korda directing. (jeorge Fawcett and
RicartUi Cortez have been engaged. Other
players signed are Tom O'Brien. Virginia
I^ee Corbin, Lewis Stone, Lucien Prival and
Alice White. Maria Cord plays the lead.
» # #
Renew with Marceline Day
.\Iarcclii,ie I):i\- has been placed under a
new contract bv ^I-G-M.
* * »
"A.W.O.L." Now "Gay Retreat"
"The (iay Retreat" is the title decided on
for the special comedy feature produced by
Fdx with .Sammy Cohen and Ted MeNamara.
M.ide uniler the title "A.W.O.L."
* * *
Gilda at Work
"Tin- I)e\il Dancer." directed by Alfred
Raboch from the original Iiy Harry Hervey
is in work. Clive Brook supports Gilda Gray.
Buys "Something for Nothing"
D.ile llan.shaw has purchased an original,
"Something for Nothing" from Tohn R.
Ramsey. Richard Philip Israel and Roy Ber-
rick are working on the adaptation and com-
edy con^lnIction. It will star T. Roy Barnes
and will be directed by H. B. Carpenter.
« « «
In Gibson's Support
Gloria Hale will appear opposite Hoot Gib-
son in "The Rawhide Kid" for Universal.
Brenon Unit on Coast
Hollywood— The Herbert Brenon
and the unit filming "Sorrell and
Son," is here from New York.
Klein Returns
Dr. Julius Klein, director of the
Bureau of Foreign and Domestic
Commerce of the U. S. Department
of Commerce, returns from Europe
on the President Roosevelt this morn-
ing.
Barthelmess at A.M.P.A,
Richard Barthelmess was guest of
honor at yesterday's weekly A.M.P,A.
meeting.
THE
Friday, August 19, 192/
!^^
!
DAILY
Kastiiian and CA)ns()lidated Vnce
W ar o\er Amaleur '^Movie" Field
{ConliuueJ fiom I'aiic 1)
e<l tonctluT ill the Alliiil I.al)i>r.tlor-
ies As-n'ii, took tlic iiiattir to \\';i>Ii-
iiiHton for settlement.
(."oiiMilidated lias had its e\es on
the narrow ^aum- market tor some
time. The market has widened so
considerably in the last year that the
company is about to annoimee a na-
tion-wide chain ot Ial)orati>ries to
handle this type ol business. It l>
the intention to snpi)l> a 24-hour
service nationally.
Chain Store Deal On
There is under wax a ileal wiili a
chain of retail stores whereby the
hundreds of establishments main-
tained by this cori)oration tliroui(h-
ont the United States will act as
middlemen. The stores would he
used as depots wherein the public
could leave negatives in the niorn-
ing and pick them up at ni^ht on the
vay home, completelx developed.
Eastman has been so successful in
his field that a move similar to Con-
olidated's is planned. .\t present.
xposed 16 millimeter stock is
hipped to Kodak Park and mailed
ack to the seiuler in a week or ten
days. There is no charge for the
laboratory printing, this cost being
itu luded in the initial ligure of $6 for
which the 100 ft. roll is .sold. A sec-
ond Eastman plant is located in San
Francisco to handle Western busi-
ness and, it is understmxl. the third
will be located in Chicago. Eastman,
likewise intends opening up labora-
tories or service stations throughotit
Europe.
It appears at the moment that a
direct conflict is impending. It is
understood Consolidated officials
have conferred with Eastman offi-
cials in an endeavor to work out a
mutually satisfactory plan but that
the discussions have been unavailing.
There are many angles to the situa-
tion. For example, Eastman at pres-
ent uses a reversible stock. It is so
, constituted that it serves as both
negative and the positive. In other
I words, a positive is developed direct-
ly from the negative. In some (|uar-
ters criticism is levelled at this proc-
ess since it is not possible to strike
off additional positives. When the
positive wears or scratches, 'that par-
ticular subject is gone. .\t the same
time, from Eastman's angle, it is
sound business since the consumer
will then presumably buy additional
negative from Kodak dealers.
It is understood that Consolidated
has discovered the secret of the proc-
ess by which Eastman manufactures
the reversible stock and intends en-
tering the market with a reversible
base of its own. Eastman, so it was
stated yesterday, is not manufactur-
ing negative in the 16 millimeter
width, preferring to handle only the
reversible which, in the long run. as-
sures the company greater sales.
However, Du Pont-I'athc is in the
market with a 16 millimeter stock.
It is sold in 100 ft. lots and costs
$9. This quotation includes labora-
tory work. Du Pont negative alone is
sold at $3.50 per 100 ft. In a few
weeks, this organization will an-
nounce a reversible lilm process sim
ilar to Eastman's.
It is understood, that Agfa, of tier-
many, likewise is turning out this
type of r.iw stock, although ellorl.--
to reach .Vlfred VVei.^s lor conliriiia-
tion failed yesterda.v. These two
makes are not of the reversible type.
This means that the consumer is re-
turned both a negative and a posi-
tive from the laboratorv. It is ob-
vious that this permits of the manu-
facture of as many positives as the
purchaser may desire.
Consolidated is not interested in
what concern makes the base. The
])lan is to open a general laboratory
business catering to the needs of the
luiblic in the narrow .gauge tield. It
is determined,^ however, to ojipose
competition in its chosen field and
for this reason the company objects
to the fact that Eastman injects it-
self as a competitor in handling U>
millimeter work.
New Devices Coming
One of interesting commentaries
on the i)rospects for this market is the
fact that in six months or more, six
new types of cameras and projectors
will probably reach the public. It is
reported that the prices will range
under the prevailing quotations for
the better known brands of eipiip-
ment in the amateur field.
In addition to the Cine Kodak, the
Ea.'^tman product, there are several
other equipments in distribution. The
Bell and Howell Filmo is construct-
ed for 16 millimeter film. One model
sells at $190. The double speed costs
S190: the triple speed. $195 and the
super-speed. $310. The projector is
priced at $190 and ?230. dependent
upon voltage. Eastman stock is used
at $6 per roll for 100 feet, with tin-
laboratory processing ineliKled in this
fiiiurc.
The Cine Kodak ranges from S-TO
to ?150 and the Kodascope. or pro-
jection complement from S60 to $180.
Pathex. using nine millimeter
film, markets two models. One.
which is hand-driven, sells at $30 and
the other, motor-driven, at $47. The
projectors, in turn, cost S50 or S63.
dependent upon the type of driving
power. The stock sells at $1.75 per
30 feet, which includes the printing.
Ill the standard width field are to
be foniid the Dc \'ry and the Sept.
The lornier prices its camera at SI 50
^nd its protector at ?1')5. The Sept.
which is French-made, sells at S4()
No e;Mnera coniijlcment is marketed
with it. Both of these equipments
use ^^ millimeter film.
Denver Board Re-elected
Denver — The entire local Film
Boarrl staff was re-elected for an-
other term at the last tncetiiiir .Sif'
Weisi)aiim. F I! O. is presi<lent:
Charles Gilmour, Warners, vice-
'iresident: Duke Dunbar, secretary.
Vew Board of -Arbitration members
to act for exchanges were elected as
follows: H. W. Braly, Paramount:
Sam Cain, Universal, and Joseph
.\shb\-. First National,
Exhibitors
Daily Reminder
Better programs
and a comfortable
house will beat the
heat this summer.
Friday, August 19, 1927
American Films Influence Europe
Hollywood — American pictures are
inii)roving theater conditions in
Europe and are themselves improving
because of the European market, in
the opinion of Hector Turnbull,
Paramount unit producer, who has
returned following a ten weeks' trip
through England and the Continent.
Newman Films Russian Views
Ernest Xewman sails for New York
on the Berengaria in a few days
with films of present-day life in Rus-
sia which the Soviet authorities have
permitted to leave the country, states
a dispatch to the "New York Times "
Newman was i)ermitted to fake views
of the interior of the Kremlin and
other historic buildings hitherto bar-
red to foreign cameras.
Hoffman Joins "U" in Florida
Kissimmee. Fla. — George IIofTman.
formerly with Publix at Lakeland, is
new manager of Univensal's Crescent
here.
"Cohens and Kellys" for Paris
1 lolly W(H)d — Julius Bcrnheim has
lieen apjiointed by Universal to sup-
ervise the showing of "Tin- CoIhus
and Kellys" in Paris.
Universal Buys "The Symphony"
Cniver.sal City — Universal has
bought "The .Symphony" from Sven
(iade, which Harold Beaudinc will
direct. Jean Hcrsholt will be starred.
"Covered Wagon" Revived
,\'i\\ Orliau^ I'aranioMiU has re-
■ 'ved "The I Overed Wagon" a
Loew's Slate.
"Thimder," the Dog in Fox Film
Holl\wood — Sol M. Wurtzel has
signed a contract with Frank Foster
Davis for the appearance of Thunder
in "Wolf I'angs," which will go into
production in a week under direction
of Lew Seiler. Charles Morton will
have the featured male role. The
story is an original by Seton T. Mil-
ler and Elizabeth Pickett.
New Vheaters
.\l<\.iiiiln.i Bay. .\. V. Wt-. .Sin- M WrI
111 tia-> c>|>i'iicd tin; Wfller hen-.
KiiiiKi*. '!'<•«. II. N. McXifKt li.ii opciKil
till- .Myrii
.San .Mariiin, Trx — K. \V. Zimmerman i»
liiiililiiiK .1 $4l),ilOO Ihealcr.
.It tfcrsoii. Wis. — Carl Liiipiiiaii expects to
iiprit the Allen alMnit the Miirhlle of Srptcm
Ijlt, to seat 600.
Lowell, Mass.— -Klmer K. Kruwii of An
(Uivrr has started the foumlatirm work on a
l.OOOscat house at 49 K. Merrick St. The
architect is Clayton Kemp uf l-awrence.
Lake Crystal, Minn. — The Crystal is rapid
ly ncaring completion.
Kiioxville, Tenn.— C. I). I'cruchi of Tampa,
Fla., is planning to build a theater here.
Korl Uragu. Cal. — The (Jcorgc \V. Mann
Theaters, Inc., will soon start construction on
a $25,000 theater to be called the .State, to
sval I.OOn. Nnrman Coulter of San b'ran-
ci->C(« is the architect.
Ilaniniontoii, N. J. — Hammonton Theaters
has iniiler construction the ilnnimonton at
Bellevue Ave. and Third St.
Ideal Launches F B O Campaigfn
London— F B O's 1927-28 program,
handled in Great Britain by Ideal
Films, Ltd., will be launched in Eng-
land via a series of luncheons to ex-
hibitors of the Kingdom. The first
will be given on Aug. 26 by Ideal
and will be followed by others in key
cities.
For Names of Title Writers
and Film Editors Refer to
Free to
FILM DAILY
Subscribers
Membtr tf Motion Picture Pioducen mi Distributor* of America lnc^>MU H41siys Pmutmt
VOL. XLI No. 43
Sunday August 21, 1927
Price 25 Cents
Speeding
Like a
Comet I
This Is Laura La Planters
Biggest Year !
♦SILK STOCKINGS" directed by Wesley
Ruggles from the stage play by Cyril Har-
court— the greatest Laura La Plante you
ever played starts the year ! — then watch for
her other pictures- "THANKS FOR THE
BUGGY RIDE" and "FINDERS KEEPERS"!
of the ^^ild that's
UNIYERSAI,
Idea Exchange
Benefit by the experience of
brother showmen, whose tried
and proved stunts are a daily
feature of Exploit-O-Grams.
Practical and inexpensive ways
of increasing receipts abound
in the tabloid tips on show-
tnan^hip. Use thetn and help
the work by sending in yours.
World-Wide Coverage
AMERICAN motion pictures are shown in every country of the
globe without exception. This tremendous market is too hig
for you to watch, but THE FILM DAILY'S staff is doing this
watching for you. Its members ALWAYS are watching every
fundamental influence, equipped to give you all the news you want
and need to know, in form instantly available yet making a
minirDum demand on your time.
Quality
Are pictures mediocre as
charged, or are they keeping
pace uith public demand for
improvement 1 You can pain
a thorough and concise insight
into picture values by reading
"Reviews of the Newest Fea-
tures," a regular Sunday de-
partment.
« p?&:2E
Fables Pictures, Inc.
presents
Cartoonist Paul Terry
The Most Famous Cartoon
Feature on the Screen
Here's another Pathe insti-
tution— a Big little feature
that never misses. Thou-
sands of exhibitors depend
on it to round out the per-
fect program. A knockout
series of 52 for 1927-28.
Timely Films, Inc. presents
V OF THE O
DAY
A weekly digest of the world's best wit
and humor — a sure ' fire bet on any
program.
fl
Hockey
Pool and Billiards
Motor Racing
The Sporting Page of the Screen
A thrilling up-to-the-minute one reel feature
of universal appeal, edited by the world's greatest
sporting writer.
Pafhe Exchange. Inc.
De MrLLE. STUDIO PICTURES - PATHE NEWS
Path^ westerns - pathe'serials - Pathecomedies
For Better
Photography
The beautiful results, consistently
obtained by the use of either Du-
pont regular or panchromatic
negative, are rarely equalled and
never excelled.
The Dupont Trade Mark Has
Never Been Placed on an Inferior
Product.
Dupont-Pathe
Film Mfg. Corp.
35 West 45th Street, New York
Smith and Aller, Inc.
Pacific Coast Distributors
GRanite 6669
1056 North Cahuenga Ave.
Hollywood, Calif.
WHEN IN NEED
OF
16 M. M.
Reduction or Contact
PRINTING
DUPLEX
IS READY TO SERVE
YOU WITH SERVICE
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DUPLEX - LLC.
#HONE STILLWELL 7930
7>f<>HEWSPAPER
oypiLMDOH
▲NDWEEKLY
FILM DIGEST
^umb
VOL XLI No. 43
Sunday, August 21, 1927
Esfablished 1918
JOHN W. ALICOATE, Publuhtr
INDEX
Pace
BY THE FORELOCK, An Editorial by Maurice D. Kann 3
FINANCIAL 4
THEATER EQUIPMENT AND MANAGEMENT, by Michael L. Simmons... 6
REVIEWS OF THE NEWEST FEATURES, by Lilian W. Brennan 8-911
SHORT SUBJECT REVIEWS 10
HOLLYWOOD HAPPENINGS, by Harvey E. Gausman 12
EASTERN STUDIO NEWS. "A LITTLE FROM LOTS", by Ralph Wilk....\i
FOREIGN MARKETS, by James P. Cunningham 14
THE PRESENTATION FIELD, by Charles F. Hynes 15
EXPLOIT-0-GRAMS, Compiled by Jack Harrower ,...15
THE WEEK'S HEADLINES 16
REVIEWS
PAGE
AFTER MIDNIGHT 11
CLANCY'S KOSHER WEDDING 9
THE DOWN GRADE 8
DRUMS OF THE DESERT 11
EAGER LIPS 11
HIDDEN ACES 11
MARRIED ALIVE 8
NEVADA 8
PATENT LEATHER KID 9
THE PHANTOM BUSTER 9
THE ROYAL AMERICAN 11
SERVICE FOR LADIES 9
SHORT SUBJECT.
rACE
SHANGHAIED 8
THE SILENT AVENGER 11
THE SILENT HERO 9
SILK STOCKINGS 8
SMILE, BROTHER, SMILE 8
THE STOLEN BRIDE 9
TOPSY AND EVA 8
TUMBLING RIVER 11
WHITE PEBBLES 9
WINGS 8
WOMAN WHO DID NOT CARE 11
WORLD AT HER FEET 9
10
The work of stars and featured players can
be found on page 354 of the
Filmdom^s greatest volume of information
free to subscribers to
THE FILM DAILY
NOW IN OUR N[W HOME
Distinctive
Outstanding
Drapery
Installations
STAGE SETTINGS
CURTAINS
DRAPERIES
tor
STAGE OR INTERIOR
NOVELTY SCENIC STUDIOS
340 WEST 41 8t ST., N. Y. C
PU O IN E L A;C KAWANNA 923S
EGGERS
INCORPORATED
Photo
Engraving
Specialists
to the
Motion Picture
Industry
DAY AND NIOHT
250 West 54th Street
NEW rORK
Telephone: Coiumbu* 4I4I'1-1
CHALK UP ANOTHER
FOR PATHE NEWS
Three minutes after a United Press dis-
patch carried the tidings that the monoplane
Woolaroc, piloted by Art Goebel, had reached
a landing field near Honolulu, A PATHE
NEWS SPECIAL was on its way to Broadway
houses.
ANOTHER GRAPHIC DEM-
ONSTRATION OF PATHE
NEWS' DAZZLING SPEED
AND SERVICE
HERE ARE THE FACTS
The PATHE NEWS SPECIAL was dehvered at the Mark Strand, New York, at
7:05, just ten minutes after the U. P. dispatch came over the wires; at the Capitol, 7:10;
Keith-Albee's New York Hippodrome, 7:05; B. F. Keith's Palace, 7:05; The Roxy, 7:15;
Loew's New York, 7 : 15 ; B. S. Moss' Cameo, 7 : 10 ; B. S. Moss' Broadway, 7 : 10. The spe-
cial was delivered across the river in Brooklyn at the E. F. Albee at 7:25 and at the Mark
Strand and B. F. Keith's Orpheum, Brooklyn at 7:30.
And not only that—Pathe News ''Scooped'' the Newspapers,
reaching the screen before the ''Extras'' were on the street
There Is No Substitute For
PATHE NEWS
First on the Scene - First on the Screen
iTHE
0< FILMDQH
AHDWEEKLY
FILH DIGEST
VOL. XLI No. 43
Sunday, August 21, 1927
Price 25 Cents
"ARTS" THEATER fOR
CHICAGO READY SOON
"Legit" House Taken Over
by Fifth Ave. Playhouse
Group
Joe Fliesler and Mike Mindlin left
for Chicago last night to prepare for
the opening on Sept. 3 of the Chicago
Playhouse, a "film arts" theater on
South Micjiigan Ave.
Operating as the Fifth Avenue
Playhouse Group, Inc., the organiza-
tion plans this type of theater in
Newark, Washington, Brooklyn and
in several other locations in New
York. At present, the only house
functioning is the Fifth Avenue Play-
house on lower Fifth Ave.
The Chicago theater will seat 500
and will operate at 50, 75 cents, and
$1.10. Legitimate shows were for-
merly housed in the theater. "Po-
temkin" will be the first picture.
Paramount Has Twenty
Features in Production
Hollywood — Twenty units are at
work on Paramount product, taxing
all resources of the studio personnel.
The present schedule includes films
in all three stages of production, edit-
ing, camera work, and story and
technical preparations. Short sub-
ject units are not included.
Heading the specials is "Beau
Sabeur," companion piece of "Beau
Geste," being directed by John
Waters. Seven features are in actual
production, three are being cut and
edited, while camerawork will start
immediately on ten others. "Gentle-
men Prefer Blondes" and an untitled
^Tenjou vehicle will be ready for
the camera in a month.
New Keith House Started
A delegation of prominent stage
stars with a committee representing
all branches of the theater will leave
for Boston on Wednesday to officiate
at the laying of the cornerstone of
the B. F. Keith Memorial theater
there on Thursday at 11 o'clock.
Combine Stanley Dept's
Philadelphia — In line with the ex-
pansion of its Department of Public
Service to all of its community the-
aters, the Stanley Co. has combined
the offices of Harriet Hartley Locher,
director of the Stanley-Crandall The-
aters in Washington with the Phila-
delphia department under direction
of Harry Westcott.
PLACE FOREIGN SALES
AT AB0UT^5,000,000
Purely a Gov't Estimate;
No Definite Data
Available
Washington Bureau of tflE FILM DAILY
Washington — Exhibiton abroad of
American pictures net producers
and distributors of the United States
approximately $75,000,000 a year,
while foreign producers realize about
$4,000,000 annually from the show-
ing of their films in the States, it is
estimated by Ray Hall, assistant
chief of the finance and investment
division of the Dept. of Commerce,
in discussing the balance of inter-
national payments in the United
States in 1926.
The figures are avowedly estimates,
since no adequate data regarding
these transactions is available. So
(Continued on Page 16)
Nat'l Screen Expanding;
Increases Production Staff
New business lined up for the sea-
son of 1927-28 by National Screen
Service has necessitated an increased
editorial and technical staf?. In order
to facilitate the Special Service to
exhibitors, National states that those
showmen who are too busy to write
their own copy, need only send in
their ideas and name of picture,
which will be converted into trailer
text and returned with prices and
confirmation awaited before order is
entered.
No Buying
St. Louis — The unsettled
protection issue has resulted in
independent theaters not clos-
ing contracts for new product.
It is understood several dis-
tributors have not made a sol-
itary sale in St. Louis. The
state M.P.T.O. has advised
members not to sign contracts
until October unless absolute-
ly necessary and is urging deals
with state right exchanges in
order to secure equitable pro-
tection.
NO BUYING IN PHILA.
SECTION PROBE SHOWS
Philadelphia — A survey conducted
by "The Exhibitor" in this territory
indicates that while the larger cir-
cuits are buying, with possibly one
exception, the small exhibitor is hold-
ing of?. Sales are much below those
for the last year. While national dis-
tributors are claiming they have sold
the territory, this is disputed by the
state right exchange men, who state
that the small theater owner is buy-
ing practically no product.
The survey shows that the small
exhibitor is holding off for lower
prices, in the hope of driving a hard
bargain later in the season. The
situation has been brought about by
several causes. Some of the small
exhibitors expect to get a better price
(Continued on Page 16)
By the Forelock
WHEN radio began to sweep the nation, the ever-present
calamity shouters had a great old time. It was all over but
the shouting. Pictures would give way to the new craze
and, therefore, the only recourse was to dig a deep, wide hole in
the ground, clamber in and throw dirt in your face.
Some showmen fought radio. Others — and they were smarter
— played with it rather than against it. In the light of the ex-
periences that followed, the entire situation did not work out so
badly. In isolated spots, radio may have cut a wide swath into
attendance at theaters. We are prone to doubt it.
It was not so long ago that two majors — Rothafel and Bowes
— declared that radio was helping their grosses and building good-
will for their respective institutions, the Roxy and the Capitol.
(.Continued on Page 4)
UNFAIR PROTEaiON IS
OUT, ST^UIS VOTES
M. P. T. 0. Protests and
Will Insist on Fair
Zoning Plan
St. Louis — Declaring unreasonable
protection for all theaters, no matter
whether units in chains, producer-
distributor controlled or independent,
is undesirable, the M.P.T.O. of East-
ern Missouri and Southern Illinois
in convention has gone on record in
opposition to the practice.
A zoning plan developed by both
exhibitors and members of the Film
Board will be sought, despite the
failure of the Hays organization in
New York to approve a draft which
had been worked out after eight
months' effort. Fred Wehrenberg,
president of the exhibitor organiza-
tion, has demanded that action of
some kind be taken. Unofficially, the
organization has been informed that
national distributors do not intend
countenancing a zoning plan for this
territory this year.
Protection was the big topic. The
M.P.T.O. in cooperation with a spe-
cial committee of the Film Board
worked out what was believed to be
(Continued on Page 16)
Comerford Takes Over
Meyer Amusement Co.
Scranton — Comerford Amusement
Co. has taken over the J. G. Meyer
Amusement Co., including houses in
Jersey Shore, Montoursville, Troy
and Canton. Jack Meyers will prob-
ably continue as general manager.
Also, in cooperation with local in-
vestors, the Comerford interests will
build a theater iri Jersey Shore on
Allegheny St., which will be ready
next year.
Sheehan Returns Soon
Winfield R. Sheehan, vice-president
and general manager of Fox, who is
now in Germany awaiting the arrival
of George O'Brien, plans to return
to New York in time for the pre-
miere of "Sunrise" at the Times
Square theater early in September.
$125,425 in 6 Days
"What Price Glory" will establish
a new record at the Roxy. For the
six days including Thursday, the
gross was $125,425.50. This is about
$4,000 shy of the record, but Friday's
receipts are to be reckoned with.
THE
DAILY
Sunday, August 21, 1927
AHD WEEKLY
FILM DIGEST
fftr/siuY"
Vol. XII No. 43 Sunday, August 21, 1927 Price 25 Cents
JOHN W. ALICOATE
Publisher
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate. President and
Publisher; Maurice D, Kann, Vice-President
and Editor; Donald M. Mersereau, Treas-
urer. Business and Advertising Manager;
Ralph Wilk, Traveling Representative, En-
tered as second class matter May 21 ISIB,
at the post-ofiBce at New York, N Y.
under the act of March 3, 1879. Terms
(Postage free) United States, outside of
Greater New York, $10.00 one year; 6
months, $5.00; 3 months, $3.00. Foreign,
$15.00 Subscribers should remit with order
Address all communications to THE Fil-M
DAILY, 1650 Broadway, New York, N. Y.
Phone Circle 4736-4737-4738-4739. ^ Cable ad-
dress: Filraday, New York. Hollywood,
California— Harvey E. Gausman, Ambassa-
dor Hotel: 'Phone, Drexel 7000 and Wash-
ington 9794, London— Ernest W. Fredman,
The Film Renter, 58, Great Marlborough St.,
London, W. I., Paris— La Cinematographic
Francaise, 5, Rue Saulnier.
Quotations
High Low Close Sales
♦Am. Seat. Vtc
♦Am. Seat. Pfd
♦Balaban & Katz
♦Bal. & Katz Vtc
Eastman Kodak ..166J4
tFilm Inspection
♦First Nat'l. Pfd
Fox Film "A"... 64^
tFox Theaters "A" . 17J4
♦Intern'I Project
Loew's, Inc 56
ttLoew's, 6s 41WW.103J4
ttLoew's, 6s41x-war 99
M-G-M Pfd 25
♦M. P. Cap. Corp
Pathe Exchange . . 7H
Pathe Exch. "A".. 33}4
ttPathe Exch. 7s37.100
Paramount F-P ..10154
♦Paramount Pfd
*ttPara.Bway.5J^s51
♦♦Roxy "A"
♦♦Roxy Units ....
♦♦Roxy Common . .
Skouras Bros. . . .
Stan. Co. of Amer. .
tTrans-Lux Screen.
♦Univ. Pict. Pfd..
♦Univ. Pictures . .
tWarner Bros.
Warner Bros. "A".
29
32
7H
36
655^
5
16?4
25J4
U6H
64
16J4
55"
10354
99
25
'7%
33/8
100
100^
26
30
6yi
36
65
5
16
25J4
47
48
60
73 '4
16654
4
10054
64
1654
854
55
10354
99
25
9
7Vi
3i%
100
10154
11854
10054
36
65
5
10054
33J4
16
245i
200
8,600
700
2",666
12
11
200
'166
500
53
8,600
100
300
2,600
♦Last Prices Quoted •'Bid and Asked (Over
the Counter)
tCurb Market ttBond Market
NOTE: Balaban & KaU is listed on the
Chicago Board; Skouraa on the St. Louis
Stock Exchange and Stanley in Philadelphia.
When you think of
INSURANCE
you are thinking of
S T E B B I N S
Specialists in Motion Picture
and Theatrical insurance for
the past twenty years
Arthur W. Stebbins & Co., Inc.
1540 Broadway N. Y. C.
Bryant 3040
By the Forelock
(Continued from Page 3)
They were all sold on it. Backed by years at the "mike", their
opinions very properly carried weight.
The New Fad
Which brings us to the point at issue. Amateur picture-making has
caught the public's fancy. Any observer, be he moderately keen, knows how
a new plaything catches on. This will explain why the enthusiasm over
home-made production will grow. Up at Kodak Park where a number of
sane business men run the Eastman works, there is an appreciation of the
potentialities of this new market. Herbert Yates over Consolidated is not
asleep at the business switch — by any manner of means. They are out
after these new commercial laurels.
The exhibitor might well step on his own toes and grab time by the
forelock. Amateur producers won't hurt theater business in our opinion.
Contrary, their interest in matters photographic will heighten the desire to
attend picture shows. Many theater owners won't agree. However, here's
a practical solution.
If the exhibitor will snap into it and cooperate with the movement,
rather than fight it, he will not only come out on top, but further up the
ladder of profits than before. If we were in the theater business we
would do this: •
First, get a list of amateur "movie" makers from the local camera
dealers. Secondly, establish a contact. Thirdlv. turn over the theater one
morning — or more as the demand mav be — and permit the_ public to exhibit
their own films in the house with a definite purpose in mind. _
We would eive the camera enthusiasts pointers on focussing and cam-
era handling. We would have the projectionist pass on information regard-
ing the operation of the projector, the handling of the lights, threading the
film and the like.
We would form a club, the byword of which would be cooperation. We
venture to say that the manufacturers who are gunning for this type of
business will give the exhibitor anv and all kinds of aid.
Unless the indications are entirely amiss, the movement will sweep
on without a check. Don't frown on it, but smile at it. If the theater
owner is smart, he can turn this development into a new source of revenue.
The opportunity is there.
M-G-M News Appears
No. 1 of M-G-M News came to the Capitol screen this week. Snappy,
interesting and diversified. The debut looks auspicious.
KANN
Arts Guild Acquiring Films
The Film Arts Guild has consum-
mated arrangements with the Em-
blem Film Exchange, for national
distribution of an Emil Jannings feat-
ure, "Husbands and Lovers," also
featuring Conrad Veidt and Eliza-
beth Bergner. It is expected that
the American premiere will take
place at the Cameo shortly.
Film Arts Guild has acquired
American rights of "The Living
Mask" featuring Conrad Veidt;
"French Wings,' 'an aviation film;
"6l4 X 11" which is a picture built
on the adventures of a Kodak;
"Nana" based on a story by Zola
featuring Werner Kraus; also "She
Fell in Love with Her Husband," a
Viennese film based on Molnar's
"The Guardsman," featuring Maria
Corda.
Denny Arrives
Reginald Denny arrived on the
Aquitania yesterday from a six weeks'
stay in England. He left immediate-
ly on the 20th Century for the Coast,
where he will start work on a fea-
ture yet unnamed under direction of
Fred Newmeyer.
BROOKS
THE NAME YOU GO BY
„WHEN YOL) GO TO BUY
COSTUMES
00-%VNS .A.ND UNIPOR.IMS
[1437 B'WAY. N.y TEL 5580 PENN.
..' AI.SO Zi.OOO COSTUMES TO dcnt
WHO WANTS THIS MAN?
The Jack of All Trades is seldom a successful business man, yet Versatility is
a great asset.
Experience in all the arts and sciences tends to make an ever-useful AU-Around
man who knowrs "A little about everything and everything about something."
1. Seventeen years* experience in the picture business.
2. An Artist, Painter for exhibition, having given several exhibitions on Fifth
Avenue, New York.
3. Photographer. Took nineteen prizes in one year. Thorough training in
the art of composition, color values, etc.
4. Actor. On stage one year, followring extensive amateur experience as actor
and producer. Produced several operas.
5. Publicist. What I did for Valentino, Tony Moreno and others I can do
for anybody or for any organization. I can write speeches, interviews, etc., on any
subject for anybody.
Box 20, The Film Daily
Ambassador Hotel, Los Angeles, Calif.
First Division in Two Deals
First Division Distributors will
operate their own exchange in Pitts-
burgh and has secured distribution
in Cleveland, following negotiations
closed by Jack Lustberg. In Pitts-
burgh, Abe and Sam Steinberg have
formed First Division Distributors,
of Pennsylvania, Inc., with headquar-
ters at 1034 Forbes St. This terri-
tory comprises Western Pa. and West
Va. Meyer Fischer will handle the
product through his Fischer Film
Exchange in Ohio and Kentucky.
"U" Buys Two Beach Stories
Two Rex Beach stories, "The
Mating Call" and "The Michigan
Kid," have been purchased by Uni-
versal for 1928-29. The company has
23 productions purchased for the year
after the current season.
The PEP of the PROGRAM
CKOnUCINC - O/STKlDIIT/NCi
Novelty Short Subjects
To EXCHANGES and THEATRES
\\l... NhW YtlHK
overuone^m
^Wherever 33 C
you go—
Plaza Hotels li f{
are famous. • a n
fVi — In Boston »'* Bl
" —in New York J£ E
— in London „ ~
Also in
Hollywood
It's the
ififwbc
PIAIiij
Hollywood, Califon^
I
PICTURES .
\
ss
Theater Equipment and Management
By MICHAEL L. SIMMONS
DESCRIBES PLANNING,
EQUIPPING^OE BOOTH
Loew Projectionists to
Have Club to Exchange
Ideas, Lectures
{The following is the second and
concluding installment of an extract
from a paper read before the Equip-
ment Assn. by Lester B. Isaacs, Su-
pervisor of Projection, Loew's, Inc.)
By LESTER B. ISAACS
On July 19, 1926, the Loew projec-
tion department was put on a sound
business basis by the executives, and
we can proudly say it is a real de-
partment now. After a greal deal of
hard work and plenty of patience,
we are now maintaining a system
which has heretofore been unknown
in the industry.
For instance, when the plans are
first drawn for one of our new the-
aters, the attic and longitudinal cross
section plans are turned over to the
projection department, together with
the electrical specifications. We then
make a blue print drawing of the
layout and design of the projection
room. Then we make a complete
wiring diagram showing the correct
size and location of every wire, con-
duit, outlet and electrical appHance
as well as complete wiring diagram
of projection room lighting. In this
diagram we incorporate our stand-
Take a Tip!
The Consolidated Film In-
dustries, Inc., has gotten up a
series of 10 cards, to put over
a campaign of "Tips," whose
constructive value has so im-
pressed several of the large dis-
tributors that the latter have
asked permission to reprint
these and offer them to exhib-
itors through their exchanges.
The present number is Tip No.
1, following which a tip will
appear here every week.
The First Ten Years
You can reduce the loss that
occurs through needless muti-
lation of film and which runs
into himdreds of thousands of
dollars annually. The base of
motion picture film is made
from cotton. Remember that
with reasonable care, it will
fulfill the reqiurements of com-
mercial use, but it has definite
physical limitations.
At Consolidated Laborator-
ies, improvements in equip-
ment and methods of handling
the film during the printing,
developing and finishing opera-
tions have vastly increased the
life and lasting qualities of the
fihn.
Brtakin^ and cb^^in^ oFfUm.
To prevent escape of film
Shuts off the li^ht and
ni stops machine
/ \
O O O n o n r- r- r o
Jamming or breaking
of film and dead
stops at aperture plate
H^heK take up Fails to wor/c\
When belt hreaks
'When, belt breaks.
If fuse blows out
in motor circuit
When motor power Fails
This diagram graphically shows how the Sentry Safety process
works, when troubles occur in film or projector. All arrows indi-
cate Sentry safety control.
ardizations, such as projection room
powers panel, designed in such a
manner as to permit of the operation
of both generators at the same time.
This permits us to practically oper-
ate all of the equipment in the room
at once if necessary, with the as-
surance that we need fear no undue
overloading of the generators. This
also permits us to change over frorr>
one generator to the other, without
the sHghtest interruption to the show
in case of an emergency.
In the event that the electrical specifications
do not meet with our approval, we rewrite
them in such a manner that they will in-
corporate the above named standardizations.
When we have completed our drawings and
specifications, we forward same to the archi-
tect, which relieves him of all responsibility
as far as the correct design and wiring of
the projection room is concerned.
Our next step then is a general checkup
of projection room just before it is completed.
Then the installation of the above named
equipment, and on the opening night, personal
supervision of the first show. From this
time on the theater is entered in the files,
and subjected to the same rigid inspection
that all the other theaters are subjected to.
In the office of the projection department
we maintain a complete filing system in which
are entered the names of every theater, pro-
jectionist and manager working on the cir-
cuit. Also there is a complete list of every
piece of projection equipment in every theater.
All projection room equipment and sup-
plies are purchased by this office. A com-
plete and concise record of every part or
accessory used in the projection room is kept
and by referring to this filing system, we
can at any time accurately determine the ex-
act price, date or reason for purchasing same.
We have standardized on our projection
room equipment, and we are about to form
a projection club for our projectionists ex-
clusively at which we hope to see the va-
rious manufacturers and dealers present to
us in the form of lectures, any and all
equipment which they may be making or
selling.
Here's Real Showman Who
Exploits New Equipment
Rugby, N. D. — J. A. Troyer, man-
ager of the New Lyric here, is prob-
ably in accord with the policy that
dictated the suggestion of exploiting
equipment, the same as one would
a star, and which appeared in "The-
ater Equipment and Management"
last week. Having installed a pair of
reflector arcs, Troyer announced in
print to his patrons:
YOUR THEATER
Two new Peerless arc lamps have
been installed in the projection room
of the New Lyric theater.
The purpose of the lamps is to
afford better screen results for your
benefit. Notice the clear and well
brought out features of the pictures.
All shadows arid ill effects are elim-
inated by the use of these new lamps.
No, this type of lamp is not found
in every theater . Many use the old
type which do not give as. clear a
screen.
^ It is estimated that the new lamps
"give twice the clearness the older
type of lamps produced. This im-
provement was made for you.
Times Square Drapery
and Upholstering Co.
Specialists in Theatre Work
160 West 45th St.- Bryant 0124
"Magnolia" Brings Good j
Music to Small Houses
What comprises a sort of double
victrola effect, the structure of which
has two turn-tables for records which
run simultaneously and operate
electrically, with a swift switching
arrangement allowing an instantane-
ous shift from one musical number
to another, is being offered by the
Bush and Lane Piano Co. as a val-
uable device for operators of small
houses.
The operator has merely to choose
m advance the musical numbers I
needed. Then, as the story of the!
picture unfolds, interpretive music is-
sues in tone and quality suggestive
of a voluminous orchestra. The fact
IS that the records are actually re-"i
producing music and effects from the I
best symphony orchestras of the<
world. Thus appropriate numbers
are available for mob scenes, love<
themes, comedy, travelog, atmos-
pheric prologues and the rest of the'
infinite variety of effects that are re-
produced by music. The Bush and
Lane Co. have offices at Seattle ancf '
Portland, Ore.
Selector-Duplex in All Colors
The Nelson-Wiggen Selector-Du-
plex organ is now being finished in
any specified color to harmonize with
the theater interior, according to G.
A. Doering, president of the South-^
ern Pipe Organ Co., who recently
closed a distribution deal with the
makers in Chicago. "Of course"
sa'd Doering, "exhibitors understand
that this is a special feature and when
one desires a certain finish he must
specify It in order that the factory
may finish the order in scheduled
time.
$30,000 Switchboard Installed ^
Kansas City, Mo. _ A $30,000
switchboard, purporting to be the
largest in any theater in the west,
will control the lights in the ne '
Midland here.
If You Are in the
Market for Any Kind of
MOTION PICTURE
APPARATUS
CONSULT US AND SAVE
MONEY
SEND FOR OUR PRICE LIST
▼▼no West 32'*St..Ncu.york.N.y.^
n Phone Penna. 0330 la
Motion Picture Department I
U. S. and Canada Agent* for Debrto I
New York
Los Angeles
DAILY
Sunday, August 21, 1927
"Wings" I
Paramount Length: 12,682 ft.
THIS IS BIG. AVIATION
SPECTACLE OUTSTANDING.
STORY WEAK BUT THE
PUNCH IS THERE. A SURE-
FIRE MONEY-MAKER.
Cast Charles Rogers, Richard
Arlen, Clara Bow the leads. Nice
work, but story limited their chances.
Arlen looks like a comer. Others:
Gary Cooper, Jobyna Ralston, El
Brendel, Arlette Marchal, Richard
Tucker, Henry B. Walthall, Julia
Swayne Gordon, "Gunboat" Smith.
Story and Production The air
sequences which carry the big wal-
lops are without parallel. They are
as thrilling as they are amazing. Any
audience will get a tremendous kick
out of them. It is unfortunate that
the dramatic story was not stronger.
Somehow or other, this fact does
not vitally detract from the whole.
"Wings" is truly the epic of avia-
tion in the Great War and, as such,
is certain to make its deep impress
at the box offices of the country.
Direction William Wellman ;
generally fine. Faltered on story;
great on air and battle stuff.
Author John Monk Saunders
Scenario Hope Loring, Louis
D. Lighten.
Photography Harry Perry,
Faxon Dean, Russell Harland, Clif?
Blackston, Guy Wilky, Ray Olsen,
Al Williams, Herman Schoop, Frank
Cotner, Bert Baldridge, Ernest La-
zell; variable.
"Smile, Brother, Smile"
First National Length: 6548 ft.
SNAPPY COMEDY. ALL
ABOUT THE LIFE OF THE
TRAVELING SALESMAN.
STRAIGHT BOX-OFFICE.
Cast.... Jack Mulhall the salesman
and a right good one. Does nice
work. Dorothy Mackaill plays oppo-
site. Suthciently sweet and appeal-
ing; little to do. Others include T.
Roy Barnes, Philo McCuUough, E.
J. Ratclitie, Ernest Hilliard.
Story and Production. .. .Comedy.
A cosmetic salesman hold the cen-
ter ot the stage, Mulhall lands his
hrst job on the road. How he makes
good — but only through the aid of
Dorothy Mackaill — makes a fine
comedy. Plenty of gags and funny
ones, too. This one will be a cinch
to get over. First the picture is
there by itself. Secondly, the pro-
ducer injected enough exploitation
suggestions for all sorts of tie-ups
suitable for the biggest or the small-
est town. It's an exploitation pic-
ture. Cooperative stunts with drug
stores and cosmetic manufacturers
are assured.
Direction. .. .John Francis Dillon;
good.
Author Al Boasberg
Scenario Rex Taylor
Photography. .Chas. Van Enger;
good.
"Shanghaied"
F. B. 0. Length: 5998 ft.
FIRST CLASS BOX OFFICE
PICTURE. ATMOSPHERE OF
SAN FRANCISCO WATER-
FRONT REALISTICALLY CAR-
RIED OUT. SOME EXCELLENT
ACTING.
Cast. .. .Ralph Ince certainly picks
the light types for himself. Force-
ful and convincing as the rough sea-
farer. Patsy Ruth Miller pleasing as
the dance hall girl and Gertrude As-
tor corking fine as a "has been." Oth-
ers Alan Brooks, Tom Santschi.
Story and Production Melo-
drama; from "Limehouse Polly."
Ralph Ince "did himself proud" in
"Not For Publication" and follows it
up with another first rate entertain-
ment in "Shanghaied," a story of the
San Francisco waterfront. The theme
is the sort that appeals strongly to
the average fan crowd and the atmo-
sphere of shady dens and cheap dance
places is realistically enough carried
out to give them a sure enough thrill.
The inability of Hurricane Haley to
believe in the pretty eyed dance hall
kid, whom he thinks was in on the
deal to rob him, leads to a nicely de-
veloped romance that although fairly
obvious, certainly holds the attention
all the way. Fine attraction for the
multitude.
Direction. .. .Ralph Ince; first rate
Author.. Edward J. Montague
Scenario J. G. Hawkes
Photography Jos. Walker; good
"Nevada"
Parainoimt Length: 6258 ft.
HITS THE TRAIL OF ACTION
WITH GARY COOPER THE
SURE-FOOTED HERO. RUST-
LER FEUD YARN TOLD
AGAINST SOME MIGHTY AT-
TRACTIVE BACKGROUNDS.
Cast Gary Cooper a gaunt but
l-.kable hero whose easy going manner
readily wins the audience's approval.
William Powell excellent as the vil-
lainous foreman. Philip Strange
good as the ranch owner and others
Guy Oliver, Thelma Todd, Ernie
S. Adams, Ivan Christy.
Story and Production. .. .Western.,
All the Paramount westerns have th
advantage of excellent photograph
and genuinely fine pictorial appeal
The locations in "Nevada" are eX'
ceptionally worthwhile. Gorgeou;
views of rocky canyons, long shot:
of grazing cattle — all these offer pic-'
tures in themselves that are interest-
ing. Added the action of the story
against these colorful background
the picture offers a satisfying enter
tainment. The theme involves _ thi
cattle rustling angle with the trick;
foreman's well laid plans all neatl;
frustrated by the tall and handsom-
cowboy hero who lands on the ranc'
in the nick o'time, saves the day fo;
the boss and wins his sister's heart
Direction John Waters
satisfactory.
Author Zane Gre;
Scenario John Stone
L. G. Rigby.
Photography C. E. Schoen
baum; excellent.
William Fairbanks in
"The Down Grade"
Lumas — S. R. Length: 5000 ft.
SPEED AND THEN SOME.
HERO FAIRBANKS USES
ABOUT EVERY KNOWN VE-
HICLE IN HIS QUEST FOR AC-
TION. PLENTY OF LIVELY
SEQUENCES.
Cast Fairbanks sets a fast pace
for himself and manages to keep to
it most of the way through. Alice
Calhoun the girl who shares his vic-
tory. Charles K. French a satisfied
father and Guinn Williams, erstwhile
cowboy, the villain. Jimmy Aubrey
the comedian.
Story and Production Action
picture. In the first reel hero is
thrown out of his father's office and
in the last the irate parent clasps the
sons' hand and admits that he was
mistaken. In the meantime Fairbanks
offers five lively reels of excitement
and adventure while he is busy prov-
ing to the father that he isn't the
jazz boy papa thinks he is. The
route the story follows is conven-
tional and the ending obvious from
the very introduction but there is
such a steady tempo of speed, and
consistent good action that it is cer-
tain to keep the audience interested.
Jimmy Aubrey's comedy interrup-
tions are welcome, too. Autos, trains,
motorcycles, airplanes — all offer in-
struments of speed for "The Down
Grade."
Direction. .Chas. Hutchinson; good.
Author Wells Ritchie
Scenario Sarne
Photography ... James Brown; fair.
Laura La Plante in
"Silk Stockings"
Universal-Jewel Length: 5947 ft.
ENGAGING STAR STRIVES
BRAVELY TO PUT THIS OVER
BUT THE SITUATIONS JUST
AREN'T STRONG ENOUGH TO
MAKE FOR WELL BALANCED
COMEDY. GAINS IN LAUGHS
TOWARD THE CLOSE.
Cast. .. .Laura La Plante in some
first class comedy pantomime. She
tries bravely to make the picture en-
tertaining. Johnny Harron her mis-
understood young husband. Otis
Harlan the peacemaker. Others Wil-
liam Austin, Marcella Daly, Heinie
Conklin, Burr Mcintosh.
Story and Production. .. .Comedy:
from the play "A Pair of Silk Stock-
ings." The merry complications
along about the fifth reel are truly
amusing and will delight the average
fan. Just how patient they may be
with the first four is a matter of con-
jecture. Practically nothing occurs
to start the laugh-ball rolling. Con-
stant little quarrels in the Thornhill
household, that threaten to bring on
a divorce "any minute now," are not
likely to pull many laughs. Laura's
extended bit of solo pantomime when
she tells the judge how badly her
husband mistreated her is first rate
but there is too much of it. Speed-
ing up on the early reels might make
a big improvement.
Direction. .. .Wesley Ruggles; fair
Author Cyril Harcourt
Scenario Beatrice Van
Photography Ben Reynolds;
good.
"Married Alive"
Fox Length: 4557 ft.
MONOTONOUS AND UtJCOM-
ICAL STORY ABOUT THE AD-
VENTURES OF A BIGAMIST.
NOT A BAD IDEA BEHIND IT
BUT THE DEVELOPMENT IS
SLOW AND UNINTERESTING.
Cast.... Matt Moore, again cast in
the part of an erratic sort of profes-
sor, does what he may with a witless
characterization. Lou Tellegen the
nonchalant bigamist. Margaret Liv-
ingston, Claire Adams, Emily Fitz-
roy listed among his many wives.
Others Gertrude Clair and Chas.
Lane.
Story and Production. . .Farce. The
carefree collection of wives conducted
by the very gracious Duxbury might
have served for a far better comedy
than has been derived in "Married
Alive." Too many long and uncomi-
cal subtitles have a further tendency
to retard the tempo. It is a slow
and rather laugh-shy route that the
story follows until almost the very
'end when the traveling bigamist
gives up the game and picks him-
self a comfortable cell in the nearest
jail. In fact his character all the
way through is of more interest than
that of the professor who pretends
to know all about love.
Direction Emmett Flynn;
capable of better things.
Author Ralph Strauss
Scenario Gertrude Orr
Photography .... Ernest Palmer;
, good.
The Duncan Sisters in
"Topsy and Eva"
United Artists Length: 7600 /•^
FAIR ATTRACTION ONLY.
STORY AGED. FEW LAUGHS
BUT NOT ENOUGH TO CARRY
IT. JUVENILE APPEAL
STRONGEST.
Cast. .. .Vivian Duncan has noth-
ing to do. As a child, she's too old.
Rosetta grimaces all over the screen
in burnt cork. Others include No-
ble Johnson, Gibson Gowland, Nils
Asther, Marjorie Daw.
Story and Production Comedywl
drama, from the play by Gathering'
Chisholm Cushing. The story will
undoubtedly have appeal for children
since it concerns children. The fact
that the Cushing play has had a
sizeable run will help. The story is
pre-Civil War and concerns the af-
fection of Eva, the cultured Southern
child, for Topsy, the black imp who
is always getting herself and others
in hot water. The dramatics are in-
troduced through the medium of a
will which Topsy rescues from Si-
mon Legree overplayed terribly by
Gibson Gowland. Several of the gags
are really funny, but others don't
click at all.
Direction Del Lord; satisfac-
tory.
Author Catherine Chisholm
Cushing.
Scenario Scott Darling
Photography ...John Boyle; good
Sunday, August 21, 1927
DAILV
Richard Barthelmesa in
"The Patent Leather Kid"
First Xutioual Length: 11,414 /«.
PLENTY OF DOUGH WITH
THIS. WAR STORY OF A DIF-
FERENT KIND. DECIDEDLY
BOX-OFFICEY.
. Cast BartliL'lmess's best work
by far in a long time. Molly O'Day
a find. Here's a new star. After
this production, she deserves it for
her work is e.xccilent. Artliur Stone,
Matthew Betz and Hank Mann great.
Others include Lawtord Davidson.
Story and Prcxiuction War
drama. Rupert Hughes wrote the
story. And a good one it is, too.
Barthelmess is the Kid, the East
Side pug as tough as he is conceited.
Molly O'Day, tiie cabaret dancer,
falls in love with him. The war finds
Barthelmess tarrying behind. Molly
goes overseas to entertain. The
draft finally gets Dick. He loses
courage at the front and only when
liis buddy, Arthur Stone, is killed
does Barthelmess bomb the machine
gun nest that is ripping his troop to
pieces. The building collapses, en-
meshing Barthelmess. Then comes
the operation wherein Miss O'Day
pretty much steals the picture. Then
the finale.
Direction Al Santell; excellent
Author Rupert Hughes
Scenario Winifred Dunn
Adaptation Adela Rogers St.
John.
Photography Arthur Edeson,
Ralph Hammeras, Alvin Kncchtel,
splendid.
Billie Dove in
"The Stolen Bride"
First S(itio)iiil Linyth: 7179 ft.
OF FAIRY TALE ORIGIN BUT
DEVELOPED INTO A PLEAS-
ING ROMANTIC TALE THAT
BOASTS OF SOME EXCEL-
LENT SUSPENSE.
Cast. .. .Billie Dove the beautiful
princess who gives her heart to the
handsome peasant lad, ably portray-
ed by Lloyd Hughes. Armand Kaliz
the scapegrace Baron and Lilyan
Tashnian his lady of the regiment.
Others Frank Beal, Clcvc Moore.
Story and Production. .. .Dramatic
romance. Carey Wilson has revived
the fairy tale myth about the beauti-
ful princess, in love with a peasant,
whose threatened marriage to the
ugly Baron nearly spoiled her lovely
romance. The basis of the plot is
more or less ancient but it has been
so eflfectively handled that there is
scant cause for complaint on the
grounds of familiarity. Certainly it
breeds no contempt in this case. Here
is a romance that will delight the
flappers and their mothers, too. Billie
Dove is a charming princess and
Lloyd Hughes a mighty handsome
fellow even if he is the son of a
cobbler. The climax wherein the
princess is trapped with her lover
and their flight to freedom and hap-
piness contains fine suspense.
Direction Alexander Korda:
first rate.
Author Carey Wilson
Scenario Carey Wilson
Photography Robt. Kurrle ;
good.
'Clancy's Kosher Wedding'
F. B. O. Length: 5700 ft.
CLOAKS AND SUITS AND
LAUGHS. IRISH-JEWISH FOR-
MULA OFFERS SIX SPEEDY
REELS OF SURE FIRE HOKUM.
Cast. . .George Sidney repeats past
performances in the role of Cohen,
the cloak and suiter, while Will Arm-
strong steals Charlie Murray's stuff
as the Clancy of the outfit. Ann
Brody and Mary Gordon the Jewish
and Irish mamas respectively Sharon
Lynn and Rex Lease also respectively
Jewish and Irish.
Story and Production Comedy.
The well where they draft the scrips
for Irish-Jewish comedies shows no
indication of running dry. The
latest bucket produced "Clancy's
Kosher Wedding," which is similar
in practically every detail to those
Irish-Jewish affairs that have pre-
ceded it. The action is steady and
fast, the laughs keep coming, and
what does it matter if it is a low
order of humor. Mr. and Mrs. Movie
Goer and the whole family will likely
get a kick out of it. Brotherly love
stalks bravely through the last reel
when the belligerent Clancy sets his
old friend Cohen up in business and
their children are united in marriage.
Direction. .. .A. E. Gilstrom; fair
Author J. G. Hawks
Scenario Curtis Benton
Photography. . . .Chas. Boyle; good
Adolphe Menjou in
"Service For Ladies"
I'drcuiioiint Length: G170 /<.
THOROUGHLY AMUSING
AND SATISFYING. THE INI-
MITABLE MENJOU ADX)S AN-
OTHER TO HIS LIST OF AS-
SETS FOR THE EXHIBITOR.
Cast. .. .Menjou again the waiter —
gracious, suave, fascinating. TTie
women will love him in this. Kath-
ryn Carver his lead. Others, Charles
Lane, Lawrence Grant.
Story and Production. .. .Roman-
tic comedy. Ever since the success
of "The Grand Duchess and the
Waiter" it is probable that Para-
mount has sought a similar vehicle
for the slick Mr. Menjou. He cer-
tainly makes the most fascinating
head waiter and the story supplied
especially for him here is quite likely
to prove as wholly satisfying as the
star's previous "waiter" picture.
There is not quite the effective femi-
nine appeal in this one. They
haven't selected the most suitable
type for Menjou's lady of the occa-
sion. Kathryn Carver is charming
but hardly the captivating sort the
debonair "Albert" would be likely to
fall for. Nevertheless he makes his
case a convincing one. The comedy
is subtle, the laughs sure. It is fine
entertainment.
Direction Harry D'Arrast ;
good.
Author Ernest 'Vajda
Scenario Chandler Sprague
Photography Hal Rosson;
very good.
"The Silent Hero"
Rayart-State Rights
Length: 5502 ft.
NEW CANINE CONTENDER
WINS A ROUND OF APPLAUSE
FOR HIS INITIAL OFFERING.
STORY THE CONVENTIONAL
MELODRAMA.
Cast. . . .Napoleon Bonaparte is the
historic name that the latest of the
dog wonders answers to. A well
trained animal to all appearances al-
though he has no particularly dif-
ficult feats assigned to him in this.
Robert Frazer, Edna Murphy, Er-
nest Hilliard, Joseph Girard, Harry
Allen his aides.
Story and Production. .. .Melo-
drama. "And a clever police dog
shall lead them" seems to be the
modern slogan. Napoleon Bonaparte
is a brand new arrival in the field
who promises to provide the neces-
sary happy ending for hero and
heroine after playing his part in the
round up of the villain. He stages
his initial coup in fine style. "The
story tells of the romance of a young
prospector and "the girl he left be-
hind him"; of his rival's attempt to
win her in his absence and finally
of his plan to rob him of his mining
claim. This last scheme fails due to
the heroic effort of the dog to reach
the claim office ahead of his master's
enemy. It all ends according to the
best box office recipe.
Direction Duke Worne;
satisfactory.
Author H. H. Van Loan
Scenario Geo. W. Pyper
Photography Ernest Smith;
good. '
Buddy Roosevelt in
"The Phantom Buster"
Pathe Length: 4,497 ft.
CRACKERJACK WESTERN
FULL OF UNUSUAL TWISTS
THAT KEEPS THE SUSPENSE
MOUNTING AND THE ACTION
HUMMING. BUDDY'S BEST SO
FAR.
Cast. .. .Buddy Roosevelt plays a
"twin" part as a dead-ringer for the
heavy and gets over a great punch
in a strong story. Charles Whitaker
as the villain's pal is good. Alma
Rayford looks and acts like a west-
ern girl. Others Boris Karloff,
Howard Davies, Walter Maly.
Story and Production. .. .Western.
Buddy plays a dual role as hero and
villain, the story being founded on
the heavy planting the evidence of a
crime on the hero who so much re-
sembles him. Buddy tracks the out-
law, and outwits a scheme to smuggle
guns over the border. The outlaw
is killed by a pal, and Buddy still
goes ahead impersonating him, not
knowing of his death. This leads to
a lot of clever complications that are
played up for all they are worth.
Western fans old and young will like
this one, for it has punch, action and
novelty in abundance. Several tricky
plays are pulled that are out of the
ordinary, and it is the kind of an
action that keeps you guessing.
Recommended.
Direction William Bertram;
clever.
Author Walter J. Coburn
Scenario Betty Burbridge
Photography Not credited;
fair.
Florence Vidor in
"The World at Her Feet"
Paramount Length: 5,691 ft.
AMUSING COMPLICATIONS
IN FARCE COMEDY THAT
BOASTS OF A CERTAIN DE-
GREE OF SUBTLETY AND
CHARM.
Cast. ... Florence Vidor entirely
pleasing and wholly convincing. Ar-
nold Kent quite an interesting per-
sonality. Richard Tucker first rate
as the physician and Margaret Quim-
by well suited as the distracting
blonde. Others David Torrence, Wil-
liam Austin.
Story and Production .... Farce
comedy; from "Lawyer Bolbec and
Her Husband." Neglect has featured
in so many stories involving the ever
uncertain domestic relations that it
would seem impossible to handle the
situation with the freshness and sub-
tlety that Luther Reed has acquired
in "The World At Her Feet." The
picture is good light entertainment
with sufficient laughs and enough
amusing complications to make it
agreeable to the majority. Florence
N'idor, as the famed lady lawyer who
neglects her husband for business,
plays a sprightly role in fine fashion
and injects more than an ordinary
amount of interest into the situations.
Direction Luther Reed;
effective.
Authors George Berr-
Louis Verneuil.
Scenario Doris Anderson-
Louis Long.
Photography .... Harry Fischbeck ;
good.
Wally Wales in
"White Pebbles"
Pathe Length: 4,485 ft.
JUST ANOTHER VARIATION
ON THE OLD CATTLE RUST-
LING WESTERNER, WITH
NOTHING OUTSTANDING TO
TALK ABOUT.
Cast Wally Wales rides and
acts in the conventional manner of
the other western stars. Olive Has-
brouck lends the necessary female
atmosphere. Walter Maly does the
heavy in regulation style. Others
Tom Bay, Harry Todd, K. Nambu.
Story and Production .... Western.
With the girl's cattle being stolen,
the hero drops in posing as a ten-
derfoot to uncover the rustlers. Then
a scries of murders takes place, and
you are led to suspect the foreman is
guilty of all the crimes. But they
fool you by having the Chinese cook
confess that he killed the various
members of the gang to even the
score of the stolen cattle. There is
some excellent fast riding, and plenty
of action, with the murder mysteries
contributing the principal element of
suspense. It is all regulation west-
ern, and as long as the fans continue
to like this well worn pattern this
offering will no doubt satisfy them.
It has nothing you can go out and
talk about.
Direction Richard Thorpe;
ordinary.
Author Reginald C. Barker
Scenario Betty Burbridge
Photography Ray Reis;
good.
10
DAILY
Sunday. August 21, 1927
Reviews of the Newest Short Subjects
"Traveling at Home"
Futter — Educational
Very Diverting
Type of production
1 reel novelty magazine
This is one of a series of the
"Curiosities," also called the "Movie
Side Show," a magazine which con-
cerns itself with "Ireak stulT." It is
well put together, and superlatively
edited by Beth Brown. These shots
vary from exhibits of great pump-
kins to the feat of a bicycler pedal-
ing his way around the outer rim of
a roof a score of stories above the
street. All told, an excellent bit of
diversion.
'Smith's Candy Shop"
Sennett — Pathe
Elephants, Baby N'Everything
Type of production 2 reel comedy
The trouble starts when Jiinmy
Smith gets fired from his job in a
candy store and starts in business on
his own. He has a lot of drawing
power in his baby girl, Mary Ann
Jackson, as a saleslady, and she is the
cutest thing on the screen. Even two
elephants, with "sweet trunks" fol-
low her and the climax is reached
with Jimmy beating his former boss
to the community's business and
finally, hiring the latter as his chauf-
feur.
"Buster Come On"
Stem Bros. — Universal
Excellent Comedy Material
Type of production. .2 reel western
Tige, Buster and Mary Jane have
an exciting time getting into mis-
chief and out of it when the Brown
family goes vacationing. As usual,
the dog, gifted with rare cleverness,
brings a tremendous amount of act-
ing appeal to the story. The situa-
tions throughout are well built, with
gags popping often and enough comic
capers to put the picture over with
plenty to spare.
"The Fighting Texan"
Familiar Stuff, But Good
Type of production. .2 reel western
The story, the action, even much
of the individual incidents, are much
the same as have gone before in
other Fred Oilman subjects, but be-
cause of the shrewdness of the han-
dling, the whole is none the less re-
freshing than if it was absolutely new.
Oilman's corking riding, his engag-
ing smile and handy use of his fists
make him a welcome figure whenever
he appears.
"His Better Half
Hamilton — Educational
Lots of Fun
Type of production. . . .2 reel comedy
Lloyd Hamilton has his facial ex-
pressions working on high, and these
grimaces aided by costuming that
presents him as a member of the fair
sex are charged with sufficient en-
tertainment fuel to kindle many
laughs. Play this one for sure-fire
reception.
"A Short TaU"
M. J. Winkler — Paramount
But a Merry One
Type of production....! reel novelty
The kids all over the neighborhood
will get the biggest kick of the day —
or the night as the case may be —
when they see this little one reel yarn
about a pup. They'd probably part
with their last cent — every one of
theni, or the boys anyway — to own a
dog, just as the hero of this "short-
tak." It is a decidedly clever ana
novel number that will fit ideally on
any program. The whole action is
suggested by the actions of the play-
ers shown from their heads down. No
faces (except the pups') appear on
the screen. How the kid buys, loses
and regains his dog offers a bit of a
gem.
"Keeping in Trim"
Stern Bros.-Universal
First of the "Joneses"
Type of Production. .2 reel comedy
Judging from this initial showing
of the "Keeping Up With the
Joneses" series. Pop Momand's pic-
turized cartoons are likely to receive
the glad hand. Ous Meins, the direc-
tor, has shrewdly packed lots of ac-
tion into the short session, and the
lad playing the Aloysius character
has an individual type of comedy
that proves refreshing.
"Ant Life As It Isn't"
Aesop Fables — Pathe
"Bugland Comic
Type of production. . .1 reel animated
The cartoon shows life in the ant
village, with Andy Ant staging a pet-
ting party with Bess Beetle. But
the bandit in the form of a bird
steals the gal, and Andy calls out
the fire department to rescue her
from the tree where the bird has car-
ried her. The animal life is comi-
cally depicted, and proves a fair bur-
lesque on the outlaw western pic-
tures.
"High Spots"
Mermaid — Educational
Good Comic Capers
Type of production 2 reel comedy
Al St. John is shown doing his
stuff here as a grocery clerk, where
crackers, jam, mucilage and other
commodites are employed. They
work out with a fair measure of
laughs. The action then changes to
stuff like Harold Lloyd's "Safety
Last," but which nevertheless is well
executed. A good booking.
"Sodas and Shebas"— Universal
Flappers and "Flippers"
Type of production 1 reel comedy
The chief twist is that of the young
wooer who is urged by his sweetie
to fee her father, a dentist, and who
when he arrives at the latter's of-
fice, is mistaken for a shy patient
and hence given the rush act into the
operating chair. Just fair stufif,
which the sixteen year-olds might
like because of flapper atmosphere.
"How High Is Up"
Fat Men Comedy— F B O
Funny Gags''
Type of production. . . .2 reel comedy
Featuring Fatty Alexander and his
equally fat family in a landlord and
tenant squabble. The fat family
break through the ceiling during a
celebration and ruin the home of the
landlord downstairs. Then they go
househunting, and ruin a cottage as
they all try to pile in at once. The
funniest gag is the use of a trick
flivver which falls apart and comes
together again, acting like a living
thing with headlights for rolling eyes
and the radiator as its mouth. This
gag is sure fire, and will get plenty
of merriment. It winds up with the
old stuff of the fat folks balancing
themselves dizzily on the roof of a
skyscraper with the cops in pursuit.
"Roaming the Emerald Isle with
WiU Rogers"— Pathe
Divertingly Instructive
Type of production 1 reel comic
travelog
Here we have Will Rogers in one
of his favorite visiting places, where
in his usual discoursive style, punc-
tuated by genial wit, he guides the
audience to the home of the late
Tammany chief, Richard Croker, the
lovely lakes of Kilarney, and other
places immortali'<ed iq, song and
story. You can't go wrong on this
one.
"Hold Fast"
Cameo — Educational
Carnival Capers
Type of production. . . .1 reel comedy
Cliff Bowes and "Toy" Gallagher
carry the comedy in a thin concoc-
tion that is gagged along the old for-
mula. The carnival is held by the
girl's father, the village fire chief.
Cliff and his rival masquerade for
the event, with Cliff as a cowboy and
the rival as a wild steer. The comedy
is the usual brand of slapstick, and
it proves up just another of those
things.
"The Scrappin' Fool"
Universal
New Type of Heroics
Type of production. . .2 reel Western
Bob Curwood, as the tenderfoot
hero of a hard-boiled Western com-
munity, made hotter by the existence
of a feud, offers a new variety of
cowboy heroics, by subduing bad men
without the aid of gun or rope. This
should please the lovers of westerns
as much for its entertainment ap-
peal as for its refreshing change of
her-o tactics.
"Art for Art's Sake"
Felix the Cat — Educational
Cartoon Romance
Type of production.. 1 reel animated
In this cartoon Felix does the
Romeo stuff when he loses his girl
to an aviator rival. He turns to art,
and does a statue of his sweetie, and
hopes that it also will come to life.
It does later. A clever conceit that
is real arty in the cartoon division.
"On the Hook"
Sportlight— Pathe
Thrills on the Briny
Type of production
1 reel magazine
Orantland Rice knows all there is
to the science, sport and excitement
of hooking giant tarpon in tropical
waters. He contrasts the virile as-
pects of this undertaking with the
ease that some fishermen are satisfied
with in casting from the brink of
quiet pool, where the finny members
veritably seek the hook. The deep
sea sport is another matter, calling
for red blood, uncanny knowledge
and a good deal of brawn. Portrayed
with vivid pictorial effect.
"Dead Easy"
Bobby Vernon — Educational
Playwright's Troubles
Type of production. .. .2 reel comedy
The star comedian gets mixed up
in a lot of funny nonsense by agree-
ing to pretend to commit suicide for
love of a French actress who has
scorned him. The press agent for
the actress arranges the stunt for
publicity, and if Bobby goes through
with it promises to buy his play. So
while the newspaper reporters watch,
he goes through various hilarious at-
tempts to apparently bump himself
off. The arrival of his sweetheart
puts Bobby in an embarrassing situa-
tion, but it works out satisfactorily
for all hands.
"A Hole in One"
Fables — Pathe
Clever Animated Idea
Type of production....! reel cartoon
Alfalfa's goat gets his "nanny" be-
cause the latter won't be steered by
his horns. Al is finally butted into
the 18th hole at a golf course, at least
attains the distinction of which all
golfers dream. Aesop puts the finish-
ing touch on the proceedings by
wheezing: "You don't have to be
crazy to_ play golf, but it helps."
Full Capacity at New House
Taunton, Mass. — The New Park,
under construction on Broadway for
the Donovan Construction Co., will
be erected on an architectural plan
which will permit of the very maxi-
mum of seating space in relation to
the structure as a whole. This will
give it 1700 seats, which is at least
50 seats better than is usually press-
ed into the same amount of space
elsewhere, according to John E. Kel-
ly, architect.
Stevenson Opens One in N. C.
Henderson, N. C. — The Stevenson,
acquired by the Stevenson Chain, sev-
eral months ago, has opened after
being closed for repairs for several
weeks. It seats 800. C. F. Dorrity,
manager of another Stevenson house,
will be manager.
$265,000 House for Marysville
Marysville, Cal.— The $265,000 Na-
tional has opened under management
of W. H. Cornwell. It seats 1,700.
TNC
Sunday. August 21, 1927
i^!Sl
DAILV
11
Norma Shearer in
"After Midnight"
M-G-M Length: 6301 ft.
ROMANCE WITH THE STAGE
AND NIGHT LIFE FOR A
BACKGROUND. TEMPO A BIT
SLOW BUT GOOD CAST AND
PRODUCTION SHOULD HOLD
THEM.
Cast. .. .Norma Shearer the pretty
ci(;arette girl who steers clear of the
crowd while Gwen Lee, her blonde
sister, "steps on the gas." Lawrence
Gray the good looking hero. Others
Eddie Sturgis, Philip Sleeman.
Story and Production. . . .Romance.
No great amount of action finds its
way into "After Midnight". For the
most part it is a fairly slow tempo
the story follows although the de-
veloping romance between the pretty
cigarette girl and her reformed crook
sweetie is likely to prove sufficiently
absorbing to hold them. Monta Bell
managed rather well considering
fairly light weight material. Added
the presence of lovely Norma Shearer,
blonde Gwen Lee and good looking
Lawrence Grey there should be
enough attraction. Norma reforms
a stick-up man and they start sav-
ing for their wedding. Misunder-
standings galore arise and threaten
the happiness of the pair but even-
tually they sail forth on a calm sea.
Direction Monta Bell; good
Author Monta Bell
Scenario Lorna Moon
Photography .... Percy Hilburn ;
good.
Tom Mix in
"Tumbling River"
Fox Length: 4765 ft.
TOM MIX, TONY, ACTION,
THRILLS, ROMANCE— IT HAS
ALL THESE SELLING POINTS
THAT SO MANY ARE WILL-
ING TO PAY FOR.
Cast Tom again the rescuing
agciu who runs plumb into romance
and adventure at every turn of the
road. Tony again a prominent part
of his game. Dorothy Dwan, the
heroine. Others Edward Peil, Wal-
lace Mac Donald, Wm. Conklin.
Story and Production. .. .Western
melodrama; from "The Scourge of
Little C." As usual Tom Mix offers
a first class thriller with plenty of
fast action and a full quota of tried
and true Mix stunts tiiat are the de-
light of his many admirers. There
isn't a dull moment in "Tumbling
River" and it doesn't matter much
that the story is the old cattle rus-
tling yarn again with hero Tom even-
tually the big noise in clearing up the
mystery of the disappearing cattle.
Of course there is a villainous fore-
man at the bottom of it and the ranch
owner has a pretty daughter all
grown up and ready as a reward for
Tom. Tony again gives his master
due support and has several smart
innings of his own. Photography
and locations very fine.
Direction Lew Seiler; good
Author.. J. E. Grinstead
Scenario Jack Jungmeyer
Photography Dan Clark; ex-
cellent.
"Hidden Aces"
Pathe Length: 4620 ft.
MYSTERY OF THE DISAP-
PEARING JEWELS PROVIDES
A HECTIC FIVE REELS. SETS
A FAST PACE AND HOLDS IT
ADEQUATELY.
Cast Charles Hutchison and
.Mice Calhoun the secret service
agents masquerading as crooks. Oth-
ers Barbara Tennant, Paul Weigel,
Harry Norcross, Jas. Bradbury, Jr.,
Frank Whitson.
Story and Production. .. .Mystery
drama. Invariably Charles Hutchi-
son discloses his badge at the end of
the last reel and blasts all hopes that
for once he may really be the crook
that he has essayed for the bigger
part of the story. Here again he
does his "detecting" under the guise
of a crook and falls in love with a
woman crook who is on the trail of
certain Russian jewels. The action is
rapid if not convincing and the end-
ing springs a double surprise when it
explains that the girl was an agent
from Scotland Yard and that the
jewels were not Russian at all but
stolen from the British consul at
Shanghai. The slippery maneuver-
ing of hero Hutchison supplies an
added interest that is an asset to a
thoroughly old time bit of fiction.
Direction .. ..Howard Mitchell; fair
Author J. F. Natteford
Scenario Same
Photography Leon Shamroy;
good.
"Drums of the Desert"
Paramount Length: 5907 ft.
GOOD LIVE WESTERN. RE-
VIVES THE OLD DAYS OF IN-
DIANS AND MASSACRES.
PLENTY OF BLOOD AND
THUNDER ACTION PLUS THE
REGULATION ROMANCE.
Cast. .. .Warner Baxter the brave
white hero and friend of the Indians.
Wallace MacDonald the villain and
the red man's great enemy. Ford
Sterling and Heinie Conklin good in
comedy parts and others Marietta
Millner, George Irving, Bernard Sie-
gel, Guy Oliver.
Story and Production. .. .Western.
There are those among the staunch
admirers of westerns who occasion-
ally enjoy one of the real old time
blood and thunder pictures that
bring on the Indians and the accom-
panying skirmishes that aflford more
action than the average run of mod-
ern cowboy feuds. In "Drums of
the Desert" the attempt of a villain-
ous white to drive the Indians from
their desert possessions leads to some
thrilling business that will thoroughly
delight most any audience. The ef-
forts of hero, who is a friend to the
tribe, to protect his friends from the
onslaught and the arrival of the U.S.
Cavalry as a climactic touch, make
for an exciting finish.
Direction ....John Waters; good
Author Zane Grey
Scenario John Stone
Photography . . . E. Edgar Schoen-
baum; good.
"The Silent Avenger"
Luma»—S. R. Length: 5800 ft.
DOG STAR THE HERO OF
FAIRLY THRILLING MELO-
DRAMA. WILL PLEASE THE
DOG LOVERS AND IN GEN-
ERAL THOSE WHO PREFER
ACTION.
Cast Thunder an alert animal
who seems ready to follow instruc-
tions and without making it appear
too obvious. Charles Delaney the
hard-fisted hero who saves the day
for his dad and the railroad. Duane
Thomson the girl, and Geo. Chesebro
the villain. Others Robt. Romans,
Clarence Wilson.
Story and Production Melo-
drama. Another railroad man's son
goes west to secure the coveted right
of way and thus prove that he is
not the irresponsible lad they think
he is. Out in the big open spaces
awaits the villain with other plans
and the action commences. It is
largely a case of the best man wins,
but then hero has the advantage of
having the dog. Thunder, on his side
and what with the dog doing his best
to prevent villain from getting the
upper hand there is enough action
and thrills to suit the average spec-
tator. Those somewhat more crit-
ical may not find the human char-
acters of the story quite as intelli-
gent as the dog.
Direction James P. Hogan: fair
Author Frank Foster Davis
Scenario Doris Schroeder-Geo.
Green.
Photography Herbert Clark:
good.
Reed Howes in
"The Royal American"
Rayart-State Rights
Length: 5289 ft.
OFFERS EXCELLENT EN-
TERTAINMENT FOR THE
THRILL LOVERS. THE COAST
PATROL AT WORK. PLENTY
OF FAST ACTION AND GOOD
SUSPENSE.
Cast... Reed Howes scales the rig-
ging of a ship in great style. Nita
Martane the girl to his rescue. Billy
Franey, David Kirby and the colored
cook, Martin Turner, contribute the
laughs. J. P. McGowan the sea-
faring bully. Hal Salter, his mate.
Story and Production. .. .Melo-
drama. For live action and steady
fast moving incident you can't beat
"The Royal American." There is con-
tinuous action from start to finish
and the main sequence concerning the
hardships endured by hero aboard
the contrabrand ship aflfords one long
session of thrills. The conflict be-
tween the brute captain and his bull
dozed underdogs on the one hand
and hero and his followers, on the
other, is certainly packed with sus-
pense. There is a girl involved which
makes hero's desire to get the upper
hand all the most earnest. Fights in
the rigging, fights in the hold, fights
on the deck — Reed Howes in perpet-
ual motion. It is bound to thrill
them. It's the kind that brings hisses
for the villain and cheers for the hero.
Direction Harry J. Brown;
good.
Author Geo. W. Pyper
Scenario • Same
Photography . . . Ross Fisher ; good
"Eager Lips"
First Division Length: 7000 ft.
MEDIOCRE FARE. PITFALLS
OF THE SHOW BUSINESS AND
THE LURE OF EASY MONEY
MAKE FOR STORY OF ORDIN-
ARY CALIBRE.
Cast. .. .Pauline Garon the inno-
cent young heroine who walks
blindly into the net. Betty Blythe
the dizzy but faithful snake dancer.
Jack Richardson a convincing enough
side show proprietor and Gardner
James a weak sort of hero.
Story and Production Drama.
There is lots of sex appeal in "Eager
Lips" so the exhibitor can be gov-
erned accordingly. It is not a par-
ticularly wholesome theme and lacks
the careful treatment that might have
made it at least fairly convincing. It
tells of the pitfalls of the show busi-
ness with an orphan girl left to find
out a lot of things for herself. When
there seems no other way of saving
her from the rtickery of a crafty side
show manager her one loyal friend,
the dizzy snake dancer of the outfit,
sets herself up in a classy village
apartment and proceeds to vamp the
manager to save the kid. There is
an inconspicuous sort of hero wait-
ing 'round for the happy ending.
Direction Wilfred Noy ;
ordinary.
Author Adele Buffington
Scenario Same
Photography Ernest Miller;
good.
"The Woman Who Did Not
Care"
Lumas—S. R. Length: 5800 ft.
WOMAN FOLKS WILL LOVE
IT. THE LURE OF LUXURY
AND A GOLD DIGGER OUT TO
GET ALL SHE CAN. HOW
SHE SUCCEEDS WILL UN-
DOUBTEDLY KEEP THEM IN-
TERESTED.
Cast Lilyan Tashman rather
fascinating as the elegantly gowned
gold digger who has no difficulty
tripping her unsuspecting wooers.
Fdward Martindel, Philo McCullough
and Arthur Rankin three in her ret-
inue. Olive Hasbrouck in a minor
part.
Story and Production Drama.
Instilled with the reminder that her
father had mistreated her mother and
that consequently she must never fall
in love, the heroine sets forth on a
path of gold digging that leads to the
inevitable ending — love. Lilyan Tash-
man is the dashing blonde whose
quest for easy living is no great ef-
fort. A rich youth, his father and
finally his uncle are her chief vic-
tims with the latter affair developing
into a case of real love. The picture
is made-to-order woman fare. They'll
love it and get plenty of thrills out
of it. For the men folks it may be
a trifle "soft."
Direction Phil Rosen; capable
Author Rida Johnson Young
Scenario Marion Orth
Photography Ray June; good
HOLLYWOOD
HAPPENINGS
oypiLMDOM
ANDWEEKLY
FILM DIGEST
^D]tSllSF
By
Harvey E. Qausman
Kenton Directing "Girl in Pullman"
Erie C. Kenton is directing "The Girl in
the Pullman" for DeMille. It stars Marie
Prevost, with Harrison Ford, Franklin Pang-
born, Kathrine McGuire and Harry Myers.
It is being supervised by F. McGrew Willis.
* * *
Next for Colleen
Winifred Dunn has been assigned the task
of preparing the script for "Lilac Time," a
special on the First National schedule for the
coming year. "Lilac Time" will be a Colleen
Moore-George Fitzmaurice Prod, with the
star directed by this director. It will fol-
low Miss Moore's "I'll Tell the World,"
which she is to make upon her return from
the East, and "Louisiana," the picture Fitz-
maurice is now preparing.
* * *
Lloyd Hughes Starts Work
From a vacation in the Yosemite, Lloyd
Hughes has returned to start the first picture
of the series in which he will be co-featured
with Mary Astor by First National. Mervyn
Leroy makes his debut as a director with this
picture.
* * *
Sterling Plans
"Pretty Clothes," an adaptation of the Peg-
gy Gaddis magazine story, will be Joe Rock's
next for Sterling. Director and cast have
not been selected as yet. Finishing touches
are now being put on "Stranded."
* * ♦
Mackaill-Mulhall Assignment
George S. Kaufman's stage play, "The
Butter and Egg Man," will be one of the
vehicles for First National's team, Dorothy
Mackaill and Jack Mulhall. They will make
another picture, "Man Crazy," according to
present schedule, before starting on "The
Butter and Egg Man."
* * *
Sierra Signs Scenarist
Frederick Reel, Jr., has been engaged by
Dale Hanshaw of Sierra to adapt the original
by J. R. Ramsey for the forthcoming T. Roy
Barnes production which will be directed
by Horace B. Carpenter. Production is ex-
pected to start in two weeks.
* * *
Monte Brice Joins Christie
Monte Brice, Paramount director and
writer, has joined the Christie company pre-
paring "Tillie's Punctured Romance." With
Al Christie and Eddie Sutherland, who will
direct. Brice sailed Saturday for Europe out
of New York.
* * *
Pick "Fires of Youth" Cast
Two players have been added to the cast
of John Gilbert's vehicle, "Fires of Youth."
They are Marc McDermott and Gladys Brock-
well. Jeanne Eagles, stage star, has the
leading feminine role. Monta Bell is direct-
ing. The continuity has been written by
Alice D. G. Miller.
T"
The Life of Los Angeles
Centers at the
Ambassador's
famous
Cocoanut Grove
Special Nights Tues. and Sat.
College Night Every Friday
Bevan, Dent in Sennett Comedy
After a year's separation, Billy Bevan and
Vernon Dent are reunited again under the
Sennett banner in a new Pathe two-reeler,
"The Golf Nut."
* * *
Lange Signs Joseph Richmond
Walter C. Lange, head of the Lange-Joy
Films, Inc., now making a series of com-
edies starring Al Joy and being released by
Cranfield and Clarke, has placed Joseph A.
Richmond, comedy director, under contract.
* * if
Add Girard to "U" Cast
Joe Girard has been added to the cast of
"Stop That Man" which will be directed
by Nat Ross for Universal. It is from the
play by George V. Hobart. Others are Ar-
thur Lake, Barbara Kent and George Seig-
man.
^f * *
Tuttle to Direct Esther Ralston
Frank Tuttle who was slated to direct Flor-
ence Vidor in "Honeymoon Hate" will direct
Esther Ralston in her next. Luther Reed
who has just finished directing Richard Dix
in "Shanghai Bound" will direct "Honey-
moon Hate."
« 4< >•>
Bert Roach Signed
Bert Roach, who has just returned to the
studio from New York, where he completed
his role in "The Crowd," has been assigned
an important part in "Mixed Marriages."
The story is by Florence Ryerson and Colin
Clements.
1i * *
Wright Directing Pathe Western
Tenny Wright has been engaged by F. J.
McConnell Prod, to direct Jack Donovan in
his second Pathe western "Hoof Marks."
* * *
Tyler Company on Location
Tom Tyler, F B O star, is at work on
"The Gambler's Game," under direction ol
Robert De Lacy. Accompanying Tyler are
more than 30 persons, including Sharon Lynn,
Jerry Pembroke, Robert Burns, Robert
Reeves, Ray Childs, James Van Horn and
Carol Halloway.
* ♦ *
"Gun Gospel" in Production
"Gun Gospel," an adaptation of W. B.
Hoffman's novel, Ken Maynard's next, went
into production last week. Virginia Brown
Faire has the feminine lead. The cast in-
cludes J. P. McGowan, Noah Young, Ro-
maine Fielding, Bob Fleming, Slim Whit-
tacker Bill Dyer, Jerry Madden and, of
course. Ken's partner, Tarzan. Marion Jack-
son made the adaptation. Harry J. Brown
is directing.
* * *
Complete "Deadman's Curve" Cast
With the signing of Douglas Fairbanks,
Jr., for featured male lead, the cast has been
completed on "Deadman's Curve," a racing
story, to be made under direction of Richard
Rosson. The cast includes Sally Blaine, Ar-
thur Metcalfe, Charles Byer, Kit Guard and
others. Ewart Adamson wrote the adaptation.
* * *
Sax Signs Players
Sam Sax, Gotham president, has signed
Mae Busch and Claire Windsor for roles m
two forthcoming productions. Other players
who will appear in Gotham productions this
season are Carmel Myers, Helene Chadwick,
Henry B. Walthall and Pat O'Malley.
t * *
Allan in "West Pointer"
Hugh Allan has been signed by DeMille
studios to support William Boyd in "The
West Pointer." Bessie Love has the femin-
ine lead.
* * *
"Red Hair" for Clara Bow
"Red Hair" will be Clara Bow's next for
Paramount. Charles Rogers will start work
in it as soon as he finishes opposite Mary
Pickford in "My Best Girl." Dorothy Arz-
ner will direct.
^i * *
Beaudine's Plans
Although William Beaudine has not con-
firmed the report, it is believed that the di-
rector will shortly sign with one of the large
producing concerns. At present he is di-
recting Jean Hersholt and George Sidney in
"Give and Take" for Universal. For a year
he has been a free-lance.
5 Assignments for Phil Klein
Philip Klein, recently appointed production
supervisor at Fox, is working on five pic-
tures. One, "Very Confidential," featuring
Madge Bellamy, is in production under direc-
tion of Jerome Tinling . The others, in prepa-
ration, are "Come to My House," to be di-
rected by Alfred E. Green, featuring Olive
Borden; "Womanwise," an original by Don-
ald McGibney; "The Girl from Havana,"
being written by James K. McGuinness and
a story to be directed by Frank Borzage,
with Janet Gaynor and Charles Farrell, stars
of "7th Heaven."
* 4: *
Northwest Film for F. B. O.
"Red Riders of Canada," the Northwest
mounted police story is to be directed by
Robert De Lacy.
* * *
De Mille Signs Marcin
William Sistrom, general manager of De
Mille studios, has signed Max Marcin to a
two year contract, to write originals.
* * *
Lew Lipton's First
Louise Lorraine has been cast for the role
of Helen in "9aby Mine," which MG-M
is making as a starring vehicle for George
K. Arthur and' Karl Dane. Lew Lipton,
comedy constructor and scenario writer, will
direct.
* * *
Paramount Gets New Writers
Five writers have been added to the Para-
mount staff and are engaged in developing
special ideas on original stories under di-
rection of Monte Katterjohn. They are Jack
Jevne, Scott Darling, Sydney Buehman,
Arndt Giusti and Gil Pratt.
* * *
F B O Signs Rosson
Richard Rosson, for the past year a di-
rector at Paramount, and who has signed
with F B O, is to direct "Dead Man's
Curve."
* * *
Alvarado With D. W. Griffith
Don Alvarado has been given the leading
male role in "A Romance of Old Spain,"
D. W. Griffith's first United Artists picture
since his return to the organization.
* * *
"Ragtime" Completed
Percy Scott Pembroke directed the First
Division feature, "Ragtime" which is now
being edited. Marguerite de la Motte and
John Bowers are co-featured with Robert
Ellis, Rose Dione and William Strauss in
the cast.
* 4i *
Hamilton Again with Ralston
Neil Hamilton will again appear as lead
for Esther Ralston, this time in "The Glory
Girl". Frank Tuttle will direct. Hope Lor-
ing is adapting the story.
♦ ♦ «
Sterling, Brooks, in Loos Story
Ford Sterling and Louise Brooks have
been cast by Paramount for Anita Loos'
"Gentlemen Prefer Blondes". Lorelei has
not as yet been found.
« » »
Paramount Signs Austin
William Austin yesterday signed a long
term contract with Paramount. He appeared
in Bebe Daniels' newest, "Swim, Girl,
Swim".
* » *
Colleen's Vehicle Ready
Immediately upon her return from the East,
Colleen Moore will start work on "I'll Tell
the World".
♦ * •
New Yarn for Cody-Pringle
MJ5-M has bought "Mixed Marriage," by
Florence Ryerson and Colin Clements for
Lew Cody and Aileen Pringle.
* * *
Goudal in "Forbidden Woman"
Cecil B. DeMille has bought "The For-
bidden Woman," story by Elmer Harris for
Jetta Goudal.
* * ♦
St. Clair to Direct Clara Bow
In order to give Malcolm St. Clair plenty
of time to work with Anita Loos and John
Emerson in preparing "Gentlemen Prefer
Blondes" for September production, he has
been released from an assignment to direct
Qlara Bow in "Red Hair."
Florence Vidor Stcirts
Production will start in a week on Flor-
ence Vidor's latest victure, "Honeymoon
Hate." Prince TuUio Carrainati, last seen
with Constance Talmadge in the "Duchess of
Buffalo" will play opposite. Luther Reed
will direct.
>): 4> 4:
Fox Studio Active
Frank O'Connor is ready to start work on
a six-reel comedy at Fox featuring Ted Mc-
Namara and Sammy Cohen. McNamara and
Cohen hve finished one feature for next sea-
son, "The Gay Retreat," directed by Benja-
min Stoloff. No title has been selected for
the O'Connor picture. Eleahor Flynn, a Fox
discovery, will play the girl. Others will be
Ben Bard, Jack Pennick, John Batton, E.
H. Culvert, John Steppling, Marie Shotwell,
Frances Dade and John Hilliard. The story
is by William Conselman and Frank O'Con-
nor. Randall H. Faye did the scenario.
* * *
New Team for 1st Nat'l
First National will introduce a new screen
team in "The Gorilla." With the signing of
Fred Kelsey for Mulligan, the other half of
the detectives. Mulligan and Gerrity, in "The
Gorilla," is complete. Charlie Murray is
Gerrity.
* * *
Bob Steele in "Driftin' Sand""
Following his first directorial attempt, "The
Bandit's Son" starring Bob Steele, Wallace
Fox has just been chosen to direct Steele in
his next, "Driftin' Sands." This is the third
of a series.
* * *
Barthelmess in "The Noose"
Philip Bartholraae will make the adapta-
tion of "The Noose," play by Willard Mack
and H. H. Van Loan which will be Richard
Barthelmess' next picture under production
management of Ray Rockett. Alfred Santell
will direct.
>!' * *
Le Brethon Titling for Fox
Malcolm Stuart Boylan, production editor
and title writer for Fox, has added Ted Le
Brethon, Los Angeles newspaperman, to his
staff. Le Brethon's first assignment is "The
Arizona Wildcat," starring Tom Mix.
* * *
Bebe Daniels Starts Another
Bebe Daniels has finished retakes on
''Swim, Girl, Swim," and in ten days will
head a company on location for scenes of
"She's a Sheik."
if * *
Doris Kenyon Returns
Doris Kenyon, First National featured
player, has been absent from the screen for
nearly a year. However, she has just been
cast for the feminine lead in the next Milton
Sills production, "The Valley of the Giants."
Charles Brabin will direct.
H A R OLD
SHUMATE
Originals — Adaptations
For
Lasky — M. G. M.
Universal — Fox
M.anagetnent
Edward Small Company
FREELANCING
T^
*^^
WHAT-S GOING ON
AND WHO'S WHO
FROM STUDIO STAGES
AROUND NEW YORK
Eastern Studios
A WEEKLY DIGEST
OF SNAPPY ITEMS
COVERING EASTERN
PICTURE PRODUCTION
^^
Edna Murphy to Be Starred
I Production will start toiiuirrow at
rosniopolitan on the first of a series
l( six two-reel color pictures, to be
lirected by Larry Moen. Edna Mur-
.hy, who is being brought from the
Coast, will be starred. As noted,
he North American Society of Arts
s the producing organization. Ber-
lard H. Stearns is designing the •ets,
vhile Robert T. Snody is the produc-
ion editor. Donald \V. Bartlett is
)reparing the stories. Burton Tuey
s the assistant director, with How-
ird Green in charge of photography.
Jola Mendez in Comedies
Jola Mendez, who was in "Not for
Publication," will play a leading role
n the series of two-reel comedies to
)e produced in the East, with Frank
Melford directing. Otto Lederer is
jelng brought from the Coast to
jlay opposite Milt Collins. Produc-
:ion starts Sept. 1. Bert Cann will
landle the photography.
Will Work in South
Churchill Downs and Latonia, Ky.,
-acetracks will serve as locales for
'In Old Kentucky," which John
5tahl will direct for M-G-M. James
Murray, Dorothy Gumming, Edward
.Vlartindel, Wesley Barry, Harvey
Clark, Nick Cogley and Carolyne
5nowden are members of the cast.
Gerald Porter Directing
'The Silent Witness" is in produc-
:ion, with Gerald Porter directing,
rhe cast includes Sigrid Holmquist,
\rnold Lytton, Bela Lugosi and Jo-
ief Swickard. Marcel Le Picard is
n charge of photography. The com-
jany is now on location, but will use
Cosmopolitan for interiors.
Tennyson Joins Cast
Walter Tennyson, who recently
inished work in "The West Pointer,"
starring William Boyd, will play op-
losite Edna Murphy in a two-reel
•olor picture, as yet untitled. Lewis
3ayton will also be a member of the
ast.
Tellegen to Go on Road
Lou Tellegen will head the cast of
The Constant Wife," which will
nake a tour of the South. Charlotte
Valker, former screen star, and Nor-
nan Hackett will also be in the
ouring company.
FRANK ZUCKER
Cinematographer
'Phonet:
Wadsworth 5650
Wisconsin 0610
A Little from "Lots"
By RALPH WILK
PAUL BERN, the first Hollywood-
Chicago movie air line passen-
ger, enjoyed the trip. He found the
airway well lit up and could have
worked on a 'script, with the govern-
ment furnishing the "midnight oil."
Paul is now on the high seas, bound
tor Europe.
* * * •
Roger Wolfe Kahn, who has
turned from music to flying,
was an interested spectator at
"Wings" Tuesday. Young
Kahn ivas recently arrested
for auto speeding, but does
not expect to be stopped in
the air.
* ♦ *
Josef Swickard, remembered for
his work in "The Four Horsemen of
the Apocalypse," is making personal
appearances in the East in conjunc-
tion with "Senorita" and other pic-
tures. Before entering pictures h':
did stage work and it would not be
surprising if he appeared in a
Broadway production this season.
* * *
E. M. Kraus, film pioneer, who at
one time managed Pearl White and
Ciane Wilbur, has re-entered the
business as a personal representative.
He is scouting for new talent and
expects much from John Rolling and
Bobby Carleton, youngsters, and Ja-
net Rolling, a Texas beauty winner.
* * *
Ira "Joe" Morgan is back in the
East, ready to start grinding on the
West Point picture to be made by
M-G-M. "Joe" knows eastern light-
ing, as he photographed several Ma-
rion Davies productions. His recent
pictures include "Twelve Miles Out,"
"Tell It to the Marines" and "The
Callahans and the Murphys."
* * *
From Count to chauffeur has been
the decline of Jack Holliday. How-
ever, this only applies to pictures,
and Jack is wearing the smile that
won't come off. He had no sooner
finished work in "It Won't Be Long
Now" when the title applied to his
film engagements, as he was immedi-
ately signed for "When a Girl
Loves."
* * ♦
By the way, our old college chum,
Edwin Olden Bagley, is again a fa-
miliar figure at the Cosmopolitan
studios, ivhere he is handling the
"stills" on "When a Girl Loves." He
ivas formerly with the Bob Kane
and Gloria Swanson units.
* * *
Mrs. Donald Reed is enjoy-
ing the sights of New York,
while her husband is being co-
starred in "The Frog," the new
Pathe serial now in production.
* * *
Back in 1908, Edward Sedgwick,
then a husky Texas lad, was ap-
pointed an alternate to West Point-
However, the other candidate de-
cided to go and Ed remained iti
Texas. Now Ed will direct William
Haines in a picture to be made at
the military academy.
* » *
Zita Mah-Kar, who is being
starred in "When a Girl Loves,"
was discovered by Joe May, the Ger-
man director. Miss Mah-Kar was
doing stage work in Vienna when
.May decided she had excellent screen
possibilities.
* * *
The quips are falling thick and
fast this week at the Lambs, due to
the return of Sam Hardy. Sam came
East to work in "A Texas Steer,"
but found time to visit New Haven
and New York. Sam's tennis part-
ner on the Coast is W. C. Fields and
Bill keeps Sam in good physical
trim.
* * *
"Smiling Sam" Tulpan of
the H. E. R. Laboratories
plans to buy a pedometer. He
knoivs the footage of films,
but wishes to check up on the
distance he covers by foot.
He declares production is in-
creasing in the East and he
is optimistic regarding the fu-
ture.
* * *
After ten years with Para-
mount-Lasky, James Wong
Howe is photographing for
United Artists. Jimmy guided
the camera on "Peter Pan,"
"The Rough Riders" and oth-
er pictures.
* * *
A few years ago, Paul Ellis
was a medical student in Ar-
gentine. Now he is playing
the role of a young doctor in
"When a Girl Loves," which
is being directed by Sidney
Goldin.
* * *
Arthur Cozine, long location man-
ager at the Paramount Long Island
studio, is showing Harold Lloyd the
sights of New York. Arthur is do-
ing location work for the comedian.
Arthur recently finished work as as-
sistant to Allan Dwan on "East Side,
West Side."
* * *
Charles O'Loughlin, hand-
some btisiness manager of the
M. P. Studio Mechanics' Un-
ion, has resigned. His new
affiliation unll be announced
shortly.
* in it
Lowell Sherman is becoming one
of the leading Hollywood-New York
comnnuters. He had been here only
a few days when he had to board
the train for Hollywood to appear
in the leading role opposite Corinne
Griffith in "The Garden of Eden."
* * *
Al Lena, veteran production man,
is in New York from Hollywood.
He has worked with George Ar-
• liainbaud, Emilc Chautard and oth-
er French directors and was also
with the "Ben Hur" unit. Al is now
with First National.
* ♦ ♦
Count Phil De Esco of Hol-
lyvjood is enjoying a vacation
ill Netv York. Although he is
with United Artists he takes
much interest in the Para-
mount clock. Each morning,
from his hotel window, he
gazes at the clock and decides
whether to dress or continue
sleeping.
* * *
Ellalee Ruby, whose deter-
mination won her a film part,
is in the cast of "Footlights,"
a comedy dealing with musical
comedy life.
* * *
Roland Bottomley is versatile, to
say the least. On a Saturday night
he read his play, "Our Husband,"
to a Shubert comynittee and on the
following Monday contracts were
signed for the piece. Margaret V.
Wall is Bottomley's representative.
* * *
Allan Dwan and Betty Marie
Shelton were married at Ma-
lone, N. Y., Tuesday.
* * *
Richard Bennett will play the
leading role in "Crashing the
Gates." Our choice would have been
Tammany Young.
Shores with Gilda Gray
Lynn Shores, for several years an
assistant director in the Eist, has
joined the Gilda Gray unit on the
Coast. Shores recently resigned from
the Paramount West Coast studio.
Billie Dove in "Louisiana"
Chicago — Billie Dove is en route
to Hollywood where she will start
work on "Louisiana" for First Na-
tional, under direction of George
Fitzmaurice.
Fairbanks, Jr., Coming East
Douglas Fairbanks, Jr., who will
appear in "A Texas Steer," starring
Will Rogers, is en route to New
York. Richard Wallace will direct
the picture, which will be produced
by Sam Rork. Aaron Singer is busi-
ness manager of the unit. Fred Ham-
lin, Rork's publicity rep_resentative,
is now in New York. Exteriors will
be made in Washington.
JOHN SLOBEY
Now With
VICTOR-SLOBEY
STUDIOS
112 W. 44th St. Bryant 5951
Art Titles
Signs
Cutouts
Posters
Banners
14
DAILY
Sunday, August 21, 1927
SAPID STRIDES ARK BEING
MADE IN THE FOREIGN
FIELD. KEEP POSTED
THROUGH "FOREIGN
MARKETS"
Foreign Markets
NEWS FLASHES FROM FILM
CENTERS ALL OVER THE
GLOBE: MELBOURNE,
LONDON, BERLIN,
PARIS
By JAUES r. CUNNINGHAM
NEW ILLUMINATION
PROCESS IN LONDON
By ERNEST W. FREDMAN
Editor "The Daily Film Renter"
London — Patterns of sound and
scene are brought into play by the
inventors of the new Helophane il-
lumination process, which was dem-
onstrated at the private London the-
ater of the sponsors. The inventors
have applied themselves to the prob-
lem of supplementing the natural at-
tractions of the theater with color
chromatics.
In view of the growing popularity of the
prologue in London, this new lighting scheme
is likely to play a prominent part in heighten-
ing the effect of scene and atmosphere. In
conjunction with appropriate music, these
softly changing illuminations are calculated
to create an emotional mass-consciousness
which the stage "presentation," unaided,
might be unable to touch.
At the demonstration, only a gramophone
was used, but with a full orchestra, working
with the alternating illusions of light and
color, the effect would be even better. The
apparatus is capable of instantly transforming
any mural design into something totally dif-
ferent. The light can be so manipulated as
to create a "tint poem' without actually haY-
ing a colored film.
Six from British Intern'I Set
London — The first series of six all-British
pictures to be made by British International
at Elstree have been selected and include
"The White Sheik," with Lillian Hall Davis,
Jameson Thomas and Warwick Ward, di-
rected by Harley Knoles; "A Little Bit of
Fluff," starring Syd Chaplin and supported
by Betty Balfour; "Poppies of Flanders,"
now at work under Arthur Maude's direction ;
"The Ring," directed by Alfred Hitchock;
"The Silver Lining," directed by Thomas
Bentley; Jack Buchanan, of the legitimate
stage in "Toni."
Patriotism Out
"If British films are to have world
currency, they must not be based
wholly on patriotism," the "Winnipeg
Tribune" states editorially, in an arti-
cle captioned, "The Hope of British
Films."
"If producers of England are anx-
ious to do Britain more good than
harm, they likewise must not stress
the sordid life of Limehouse, but the
hopes and dreams of the hedge-rowed
garden which is England."
Film Congress to Be Held
in Czecho-Slovakia Sept. 20
Prague — A congress will be held by the
Czecho-Slovakia industry Sept. 20 and 21.
Plans have been in work for several months
and questions vital to the industry have been
lined up for discussion.
One important matter will be the importa-
tion of foreign films. Although no quota has
been mentioned, it would not be surprising if
such action was taken. Agitation has existed
against American films for the past several
months. Nearly three-fourths of all films im-
ported are from the States.
Turkish Import Tax
Constantinople — Government officials have
passed a law placing a tax of five piastres per
meter on all imported film. Sixty-five per
cent of the income derived from the tax will
be devoted to the Turkish Red Cross. Five
piastres are about equal to one-quarter of a
cent in American money. ,
D'Annunzio to Write Original
Rome — Gabriel D'Annunzio, author, is un-
derstood to have closed with an American
producer to write an original for the screen.
The same report states that Elena Sangro,
Italian player, will appear in the lead. Most
of the film will be made in Italy.
Egyptian Bank Interested in Films
Cairo — Societe Misr pour le Theater et le
Cinema has been formed by the Egyptian
bank, Banque Misr, for the production of
films of home life. A tie-up will be made
with the Reichleague of German M. P. Ex-
hibitors to exchange product.
Trouble with British Poster Censors
London — The Censorship Committee of the
British Poster Advertising Ass'n is causing
considerable trouble to British distributors.
Several posters have been censored which
seem harmless. According to censors, a re-
volver must not appear in a poster picture,
neither can savages be seen to attack white
men.
Australasian Buys "Prince"
Sydney — Australian distribution rights to
"Prince of Adventurers" have been purchased
by Universal (Australasian Films, Ltd.)
Irish Renters Hard Hit
Dublin — Distributors in Ireland are affect-
ing a strict economy program in methods of
operation, due to the tremendous overhead of
the Entertainments Tax, heavy customs duties
and censorship fees. Many of the largest
renters are considering abolishing their of-
fices here.
To Make Educationals
Berlin — Special unit for production of ed-
ucational films hasn formed by Hegewald-
Film, G.m.b.H. An expedition will be sent
through Turkey, Egypt and Persia.
Bemerd Denies Split
London — Jeffrey Bernerd denies he has se-
vered connections with W. & F. Films, Ltd.,
contrary to reports current in London.
Australasian Films has purchased "Blighty,"
"Downhill" and "The Queen Was in the
Parlour" from W. & F.. for Acstralia and
New Zealand.
Northam Quits Publicity Post
London — W. A. Northam has resigned as
publicity director for European Films, and
will renew his previous trade paper associa-
tions. T. H. Eslick, who has been in charge
of European's poster department, is North-
am's successor.
New Italian Firm
Rome — Littorio Film Co., of Como (Lom-
bardy), has begun operations as a producer.
Linda Pine will star in the first, which will
be placed in work shortly.
Finish New Russian Film
Moscow — "Man in the Restaurant" has
been finished at the Meschrabpom studios by
M. Protosanoff, who recently released "Ae
lita."
Exhibitors Blamed for Poor Prints
Paris — Theater owners, rather than infe-
rior film stock, are blamed for the increas-
ing trouble with prints, according to Jean Sa-
penCj who recently completed a survey ot
conditions. Exhibitors do not take care of
their apparatus, naturally causing film to
wear, states Sapene.
Charles Pathe Buys In
Paris — The Omnium Company's interest in
the new production, "Jeanne d'Arc." has been
purchased by the Societe Generale de Films,
of whch Charles Pathe and the Due d'Ayen
jre directors.
Lilian Harvey Film Finished
London — Lilian Harvey's new "Crazy
Marie" feature has been completed. War-
dour is releasing.
Capt. Hurley Joins Australia Paper
Sydney — Capt. Frank Hurley, well known
in English film circles and associated with
Sir Oswald Stoll for a long time, has joined
"The Sun", at Sydney, as chief of the pho-
tographic force.
Lucy Beaumont in Europe
London — Lucy Beaumont, British actress
who has been working in Hollywood during
the past two years, is here for a vacation.
Danish Trade Paper Quits
Copenhagen — The Danish film paper "Fil-
len", has ceased publication.
Two a Week from Gaumont
London — Beginning this week, Gaumont
Films, Ltd., will release two features every
week. Among those on the immediate re-
lease schedule are "Back Biters", "Tragic
Hour". "Compassion". ' ^
N. S. W. House Bums
Sydney — Peter's cinema at Walgett, New
South Wales, is in ruins from fire which had
its origin in the projection booth.
Hurel to Open London Office
Paris — M. Hurel, presidentof Franco Film,
a new company capitalized at 10,000.000
francs, will leave Paris for London soon to
open a British branch.
Syd Chaplin Starts Aug. 25
London — Syd Chaplin will commence "A
Little Bit of Fluff" on Aug. 25, with Betty
Balfour in the lead.
RicHMOUNT Pictures Inc.
723 Seventh Avenue New York City, N. Y.
D. J. MOUNTAN, President
Exclusive foreign representatives for Ray-
art Pictures Corporation and other leading
independent producers and distributors.
DEEJAY, LONDON
Cabla Addresi:
RICHPICSOC, PARIS Cable Address:
Cable Address: RICHPIC, N. Y.
Exporting only the Best in Motion Pictures
Two New Australian Theaters
Sydney — New theaters will be built at Geo-
loner. Victoria, and at Wagin, New South
Wales.
French Exhibitors Meet
Paris — Annual conference of the French
Exhibitors' Ass'n was held last week at Mar-
seilles. M. Lafage is president. Among
other things discussed was a single censor
for the entire country.
Busy at Vienna Studios
Vienna — Twelve production units are at
work on pictures for the new season.
New Defu Unit Starts Operations
Berlin — Lucy Doraine has arrived in Ber-
lin from Vienna to appear in "An Alpine
^Tragedy", the first to be made by'Th'e new'
Defu Prod., under direction of Robert Land.
Composers Union Ask Percentage
Vienna — Exhibitors of Austria have been
asked to pay 10 per cent of receipts on allj
registered musical pieces, by the Vienna Com^
ppsers' Union. As a result, theaters are only
using foreign music.
Church Interested
Paris — The Catholic Church in France will,!
in the future, take an active interest in the!
motion picture industry, according to "The J
Universe." A film committee has been ap-'
pointed by high church dignitaries and it
includes business men, religionists, journal-
ists and authors.
Canon Loutil. of the Church of St. Fran-
cis de Sales, in Paris, who, as Pierre L'-
Ermite, has already written several French
scenarios, is president of the new committee,
which will not operate on a commercial basis,
nor condemn pictures, but will support all
efforts worthy of encouragement.
All Catholics engaged in the French indus-
try will be advised by this committee and
all companies are to be assisted in a moral
and religious sense.
28 Units Working in Denmark
Copenhagen — At Rasunda, production cen-J
ter of this country, 28 concerns are at work
on new features and short subjects.
Capital Production Exporting Co.
729 7th Ave.,
New York City
Inc.
WILLIAM M. PIZOR, President
Cable Address
Pizorfilms
announces
The smashing new sensational 10 episode serial
"The Mansion of Mystery'*
starring
WILLIAM BARRYMORE
mpported bj an oatBtaii<Hng cast
Exporting "Productions of Merif only
J,
5undav. August 21, 1927
DAILV
15
The Presentation Field
I How B'way Does It
I Capitol
I "Caucasian Sketches" is the overture f»l-
Mved by "Spanish Kythnis." a series of Span-
^E dances. Medrano and Donna, exponents
Vtbe dances of the Argentine, are seen in
"Alejfrias." They use a full stage. The
back is draped with a black curtain and, stand-
ing out against the black in bold relief, is a
plaque picturing a huge urn and candle stick,
a lisht at the top carrying out the illusion.
A curtain patterned after the design of a
Spanish shawl is lowered and the next team
works before this. It presents Richard Hale,
baritone, singing "Ay-Ay-Ay" with dances
by two member? of the ballet. For the next
act a full stage again with a de.-orative cur-
tail-, bearing the design of a huge rosebud.
Eight girls in blue and yellow dance suits do
the "Tango." For a fourth part of this por-
tion oi the program the same scene is used
with Medrano and Donna daiicin-.?, "Dan/on."
The newsreel breaks between and then
i "Follies De Danse." Twelve girls in
w costumes that are half nUck and half
.. ; work before a curtain of broad black
and silver stripes. Miss Maxine does a waltz
immediately following and "Can Can," a
dance by John Triesault. .Mile. Dagnova and
Serjte Leslie, continues the number. A full
stage again with a triangular drop maile of
gold and yellow squares against a black back-
ground, two huge golden tassels to either
side, completing the decorative design. The
finale is "On the Stairs" with the setting al-
tern.iting, the same style gold and triangular
design used again but in pyramid fashion,
the blocks serving for stairs. The full ballet,
with the girls in silver and black costumes,
and others in red and green suits with tall
feather hats, is used, the entire company
forming a tableaux for the final flash.
Strand
The program was very short on account
of the length of the feature. The overture
covered selections from "La Boheme," fol-
lowed by the newsreel. The only stage pre-
sentation was an elaborate prologue to the
feature, "The Fighting Eagle." As this film
has a setting in the time of Napoleon, the
prologue appropriately carried the atmosphere
with a portrayal of a court scene of the
Little Emperor. Costumes were very elabo-
rate and colorful, the ensemble appearing be-
hind a scrim. Mile. Kleraova led the dancing
in the stately minuet style, and vocal ac-
companiment was furnished by Ouglitzky's
Vocal Ensemble. It was very well staged,
and is one of the few prologues shown for
some time past on Broadway that really form-
ed a truthful atmospheric introduction for the
feature. Following the feature, a compilation
of short subject odds and ends with fine scenic
shots wound up the bill.
By CHARLES F. HYNES
Paramount
"Banjoniania" is the title of the chief pre
sentation program with the numbers concen-
trating upon banjo divertissements of various
orders. The Paramount stage orchestra again
supplies the lively and novelized accompani-
ment lor the ditiferent acts and contributes
one or two trick numbers of its own. Uni-
formed in blue jackets and black trousers and
arranged in elevated tiers with blue music
racks forming low fences in front of the mu-
sicians are set for music — and action. "Sail-
ing On," Dvorak's "New World Symphony,"
and "The More We Are Together" are the
orchestra's own numbers, Ben Black conduct-
ing. The Thompson Sisters, dancing banjo-
ists, make an unique entrance, being lower-
ed on the "strings" of the huge banjos that
decorate either side of the back curtain. Mor-
gan and Stone, banjoists, play "Ain't She
Sweet' 'and "Under the Moon." Virginia
Johnson does a novelty dance and White and
Manning offer a burlesque of the adagio. In
the finale the performers seen in preceding
acts are revealed in the circles of the back
curtain which form the drums of the decora-
tive banjos. The curtain rises and on ele-
vated tiers individual curtains slide to the
floor disclosing a troupe of dancing girls,
their huge orange drum major hats and dance
frocks making a striking contrast against a
black background. An all around revelry of
dance and music concludes the presentation.
The organ solo, newsreel, a short reel nov-
elty and feature are the routine numbers
rounding out the program.
Standard
VAUDEVILLE
for MoUoii PioMp-e PraenUlion
The FALLY MARKU8
VAUDEVILLE AGENCY
LaakawsBU 7876
1879 BROADWAY, NEWYOHlt CITY
AMALGAMATED
VAUDEVILLE AGENCY
Attractions for
Picture Theatres
Standard Vaudeville Acts
1600 Broadway, New York City
Phone Penn. 3580
Roxy
The presentation came in the form of a
prologue for the picture, "What Price Glory,"
and what a nifty performance it was. Suf-
fice to say that it left the crowd still ap-
plauding while the first scenes of the picture
unreeled. The scene is the wine room of a
tavern, similar to that used in the picture,
with American and allied soldiers and French
peasant girls congregated on pleasure bent.
"Over There" is the introductory refrain
sung by the ensemble followed by "The Ma-
rine Hymn" sung by Daddy Jim Coombs
and Chorus, "Fanfan la Tulipe,' 'by a chorus
of women's voices; "La Java," a dance by
the peasant girl ballet; "Babes in the Wood,"
sung by Arthur and Jeanie Lang; comedy lim-
ericks offered by the Roxy male quartette; a
comedy dance done by Gschrey and Hully;
"Roses of Picardy" sung by Harold Van
Duzee; military taps, a dance by Danny Lip-
ton; "We Soldiers of Massachusetts," by
the Russian Cathedral Choir; Danse Apache,
done by De Lima and Marita; "Charmaine"
sung by Marion Keeler and James Melton
and the finale numbers: "Madelon" and
"Semper Fidelis" by the ensemble. During
the finale a striking and enthusiastically re-
ceived tableau is staged. A scrim curtain is
lowered to the front of the stage and a battle
field scene flashed upon it. To the rear
four marines, walking upon a treadmill, and
carrying flags that fly in the breeze, give the
effect of marching to the front. It is sheer
knockout showmanship and what a frame of
mind it puts them in for the picture.
Mark Strand
(Brooklyn)
The program which Managing Director Ed-
ward L. Hyman put on with "The Blood
Ship," a Columbia picture, had three musi-
cal presentations and the Mark Strand Topi-
cal Review. With this line-up the show ran
1 hour and 55 minutes, of which time the
feature took up 1 hour and 10 minutes. The
musical numbers were given 26 minlites and
the Topical Review was unreeled for 9
minutes.
First an overture selections from "Mar-
tha" (Flotow). The lights were as follows:
Two bridge lights of flesh covered the fabric
drapes which closed in the small production
stage; two Mestrum flood of the same color
from the dome covering the musicians; blue
foots on both stages and blue borders. (8 min-
utes). "Circus Days," revue, was next. Exte-
rior of a circus tent served as a front-drop "in
one" and in front of which was a barker bally-
hooing. Drop is shortly pulled up disclosing
interior of the tent. Art Landry and his
Victor Orchestra, costumed as ringmaster ana
clowns respectively, opened with "The Col-
ored Band." Lemon foots, lemon borders,
dome and bridges, right and left, lemon
floods. A rope was then lowered and a goril-
la, Jack Riano, climbed down to do a nov-
elty dance. Stage dimmed off and a white
spot picked out the artist. "Pagliaccique,"
arrangement by Louis Katzman, was the
band's second offering. Orange foots and
light blue floods from bridges and dome.
"Saddle Back" by the ballet dressed as bare-
back riders came next. Two white floods,
one from each bridge, and two white floods
from the dome. Then the routine was as
follows: the Roma Bros., statue-makers in
bronze, red floods and a light blue spot from
dome; orange foots. Spencer and Beach, who
burlesque the Roma Bros, were covered by
three white spots from dome. Another dance
by the ballet, "Flying Batons" with the rest
of the company coming in for the finale.
(2i minutes).
After the newsreel came an atmospheric
prologue to the picture, "The Blood Ship."
The setting included a back drop painted to
represent the interior of a sailing vessel.
The windows were transparent and lighted
from behind by green and magenta open box
lamps. Properties included and old chest
and various articles usually found on board.
A basso, a male quartette and a girl were
used. Selections sung were "Because,"
theme song of the picture, and "Eight Bells."
On the concluding strains of this selection
all stage lights dimmed off and the picture
screen was lowered so that the opening shots
of the picture were thrown on just as the
music finished. (5 minutes).
Publix Band at Howard
Atlanta — The new Publix band unit
shows will be inaugurated locally at
the Howard, beginning Monday with
the first Milton Seld production to
reach Atlanta, "In Jazzland." Al
Short, Publix leader who is conduct-
ing from the pit this week, will re-
turn to the stage to direct the band
show unit.
"In Jazzland" comes here from
New Orleans.
New Marcus Show Sept. 3
New Orleans— The "M\ Star Edi-
tion" Marcus show, will open the
winter season at the Crescent the-
ater, Sept. 3rd.
Marcus, during the past 20 years,
has established a reputation for pre-
senting shows of unusual caliber. His
director in New Orleans is Limie
Stillwell.
Newspaper Opinions
"Adam and Evil"
M-G-M
Warfield, San Francisco
BULLETIN—* * • Light and frivolous is
the ideal entertainment for the summer
months and that is exactly the type. • • •
CALL AND POST—* • * Lew Cody and
Aileen Pringle, Adam and his Eve, are good
in this far fetched comedy. • • *
CHRONICLE — * * * mistakes in identity
bring about many farcical situations and
give cause for laughter of the politer sort.
EXAMINER— * * * with Lew Cody in it,
and the queenly Aileen Pringle, it holds
sufficiently to make agreeable, though rather
silly, entertainment. * * *
NEWS—* * • it develops a story with
hilarious situations, excellent photography and
appropriate acting on the art of the prin-
cipals. * * •
(MAY TIPS WWCH MIAN DOUABS POQ SUO'WMCN
"Naughty but Nice"
(First Nat'l)
Cut-out of Colleen clothed in an
actual silk hat and an actual silk dress
was used as a window display. With
the aid of a motor, it was arranged
so that Colleen lifted her dress a lit-
tle above her knees several times a
minute. — J. F. Evans, Lucas, Savan-
nah^ Ga.
"Rookies"
(M-G-M)
Eight men were of various propor-
tions— fat ones, lean ones, short ones,
tall ones, etc. — were dressed as typi-
cal rookies in the olive drab uniform
of the army. Of course the sizes of
the uniforms were anything but cor-
rect, being either too large or too
tight. The first seven men carried
one letter of the word "Rookies" and
the eighth carried a sign telling about
the picture, theater, and play dates. —
Tom Holliday, Imperial, Columbia,
S. C.
"See You in Jail"
(First Nat'l)
City was flooded with handbills
calling attention to the picture and
the fact that visiting sheriffs in con-
vention here would attend "assuring
perfect order in the house." On the
night preceding opening, ticket booth
was transformed into a little cell, or
rather a hand-painted sign arranged
on the front of the booth gave it the
appearance of the iron-barred door of
a jail. Painted across the grilling
was the following "you're welcome
here, sheriff; you've been there be-
fort. Walk right in." — Jack Rowley,
Rialto, Laredo, Tex.
"Slide, KeUy, Slide"
(M-G-M)
Window display was obtained with
the largest department store in town
tying the picture in with children's
suits. The children's suits were of
the baseball variety and with every
suit purchased a free ticket was given
to see the picture. — Warren Irvin,
Carolina, Charlotte, N. C.
"Mr. Wu"
(M-G-M)
Lobby and foyer were fitted up
with Chinese curios, bamboo and
dogwood. Chinese clothes were bor-
rowed for the cashier, doorman and
ushers. Cashier resembled a Chi-
nese bride, the doorman looked like
a mandarin, and the ushers had coolie
suits and suits worn by the wealthier
class of Chinese. — James H. McKoy,
Rex, Spartanburg, S. C.
^■
"TiUie the ToUer"
(M-G-M)
The first 50 local stenos and typists
to appear at box office after seven
o'clock at the first evening perform-
ance were admitted free. All the
girls had to do was to clip a coupon
from "The News" and paste it to a
sheet of their business stationery. —
Roy L. Smart, Rivoli, Greenville,
S. C.
16
— .gBg^
DAILV
Sunday, August 21, 1927
Week*s Headlines
Monday
Survey of PoH chain seen as forerunner of
reported sale, presumably to Stanley, al-
though Poll's office denies.
American Federation of Musicians await rul-
ing of Dept. of Justice to define artist as
next step in exclusion fight of aliens.
B. & K. protection demands in Chicago and
downstate towns worries distributors who
fear holding up of revenue.
Department of Commerce in exhaustive sur-
vey finds Central European field capable
of indefinite expansion.
Developments indicate that there will be no
change in German "kontingent" restric-
tions.
Tuesday
Admission tax repeal seems unlikely as Gov-
ernment determines to make increase in
national defense fund.
Minneapolis exchanges face a ten-fold in-
crease in the personal property tax on
films in their vaults.
New Minnesota ruling practically eliminate
itinerant shows from operating on profit-
able basis.
Copenhagen dispatch reports sale of color
film device to Fox for $1,000,000.
Reported B. & K. have purchased remaining
50 per cent interest in Lubliner & Trinz
circuit.
Kansas City M.P.T.O. calls meeting to dis-
cuss protection situation.
Wednesday
Los Angeles "Times" states that producers
are ready to replace big stars unless they
consent to salary cuts.
Roxy theater shows gross of $2,216,858 for
21 weeks, with indications that "What
Price Glory" will establish new record.
St. Louis theater owners reach agreement
with musicians union, averting closing of
35 hc'uses.
Buying season gets under way in Southeast
territory after long delayed start.
Thursday
Statement of W. R. Sheehan indicates that
Fox will build large theaters in Canada
to compete with Famous Players Canadian
Corp.
Extended protection for large chain theaters
causes concern to Ohio exhibitors.
Federal Trade Commission's probe of Wesco
is scheduled to resume in New York on
Tuesday.
Stanley-Fabian Corp. assures New Jersey M.
P.T.O. that company will not demand 60
days' protection.
Production officials generally deny that stars
who refuse salary cuts will be replaced.
Friday
Consolidated Film Industries, Inc., and East-
man Kodak face fight over laboratory work
on amateur picture-making.
Indications are that Roxy will gross $140,000
for first week of "What Price Glory."
Wall Street prophesies that Loew's, Inc., will
show greatest earnings in history for fiscal
year.
New Texas chain, Victor Theaters, Inc.,
buys seven theaters and plans 10 more.
Saturday
"Chicago Playhouse", Film Arts theater,
opening Sept. 3.
U. S. films net about $75,000,000 a year
abroad.
Probe shows no buying in Phila. section.
M.P.T.O. of Eastern Mo. and Southern 111.
protest unfair protection.
Comerford takes over Meyer Amuse. Co.
Paramount has 20 features in production.
National Screen Service increases production
staff.
Hines Injured
Los Angeles — Charles C,. Burr
wired his New York office yesterday
that injuries sustained by Johnny
Hines who figured in an automobile
accident on Thursday were not se-
rious. Hines was en route to his
home to secure a costume for
"Home-Made" when the crash oc-
curred.
Here on Buying Trip
Phil Monsky, Liberty Films, Inc.,
is in New York from Omaha on a
buying expedition.
Unfair Protection Is
Out, St. Louis Votes
(Continued from Page 3)
an equitable zoning plan which was
submitted to producers and distrib-
utors at New York, but to date this
plan has not been put into effect.
Skouras Bros. Enterprises, which
controls three first runs, and also
the St. Louis Amusement Co., with
30 old neighborhood houses, are
seeking 28 days' protection for first
runs, 14 days for subsequent runs
and at least four months' protection
against houses charging five and ten
cents. Skouras Bros, are not alone
in demanding long protection. In
some instance exhibitors in towns
adjacent to St. Louis who have ob-
jected strenuously to 28 days' pro-
tection for the Skouras houses on
first runs have in turn demanded as
high as 45 to 90 days over houses
not only their towns, but in some
instances over so-called rival houses
15 and 20 miles distant.
Wehrenberg feels that 28 days'
protection for first runs is equitable,
that 14 days is fair protection for the
second runs and seven days should
be ample on all subsequent runs.
A committee of the exhibitors
worked for eight months on the pro-
posed zoning plan for the St. Louis
district. Finally as submitted to New
York this scheme provided for but
14 days' protection to first runs and
seven days' protection on all subse-
quent runs.
When this plan reached New York
it was amended to provide that first
runs should be given 28 days, and
later the exhibitors also agreed that
second runs should have the 14 days.
However, no action has been taken
toward carrying it out.
At the convention dinner repre-
sentatives of various exchanges were
called upon to discuss protection.
Those who, expressed positive views
said a zoning plan was absolutely
necessary for the proper protection
of all exhibitors. One or two ex-
change men said their organizations
were not in favor of four months'
protection against ten cents theaters,
but they were not in a position to
say whether a 14 days' limit would
be accorded on subsequent runs in-
stead of the seven days' protection
which the exhibitors organization
feels is sufficient.
Place Foreign Sales
At About $75,000,000
(Continued from Page 3)
far as American films shown abroad
go, the only figures are those on
the export manifests showing the
footage, declared value and county
of destination. The import figures,
of course, give the footage and value
for duty purposes only.
The $75,000,000 figure has been es-
timated before by others, but some
doubt exists as to whether this sum
is not low, rather than high.
Additional developments in the
trade overseas ivill be found under
"Foreign Markets," page 14, this
issue.
Rialto, Atlanta, Changes
Atlanta— Effective Aug. 29, the
Rialto will change from a full week
to a split-week policy, two program
changes weekly. Simultaneously, a
new scale of prices will go into effect.
Adult admission will be 15 cents, up
to two o'clock; 20 cents from two to
six; and 25 cents after six. Admis-
sion for children vdll be 10 cents at
all times. When the new split week
policy goes on the orchestra goes off.
No Delay in Production
Los Angeles — No interruption in
production schedule was suffered by
the De Mille studio after the recent
fire that demolished part of the plant.
All companies resumed their produc-
tion activities as usual the day after
the conflagration and lost no time.
Rebuilding plans have been started.
Eschmann on Sales Tour
E. A. Eschmann, Midwestern di-
vision sales manager for Pathe,
leaves today for a three weeks' trip
over his division, first going to New
Orleans, and from there to Chicago,
Milwaukee and Minneapolis, and re-
turning to New York about Sept. 8.
New Saenger Opening in Vicksburg
Vicksburg, Miss. — The Saenger
will open Aug. 19. It was formerly
the Walnut, that was gutted by fire
last fall. The exterior and interior
of the old building have been re-
modeled. Frank E. Shipley, former
manager of the Walnut will be in
charge.
Supreme, Boston, Moves
Boston — Supreme Film has moved
to new offices at 54-56-58 Pied-
mont St .
No Buying in Phila.
Section, Probe Shows
(Continued from Page 3)
later on, while others have plenty oi
product to carry them along for seV'
eral months. Others have been in-
fluenced by the situation created by
the Federal Trade Commission's de-
cision in the Paramount case, which
leads them to believe that a waiting
policy is their best move. In any
event, the survey indicates, most ex-
changement admit that it is pretty
tough going right now.
All-Women Cast
Capt. F. E. Kleinschmidt, Arctic
explorer and producer of Northland
pictyres, is now titling and editing a
feature with an all-women cast. The
film was made in territory adjacent
to the Bering Sea and is designed
for state rights release beginning
Sept. 15. Kleinschmidt spent six
months on it.
"Potemkin" Passed by Ohio
"Armored Cruiser Potemkin," Rus-
sian film, was approved by the Board
of Censors of Ohio, it was stated
yesterday by the Amkino Corp., rep-
resenting Sovkino of Moscow.
"Potemkin" opens the Little The-
ater of the Movies, Cleveland, on
Sept. 3.
Suit Over "Hogan's Alley"
Warner Bros.' office, commenting
on the suit reported filed by Barney
Gilmore in Los Angeles, asserting
exclusive picture rights to "Hogan's
Alley," state that Gilmore's rights
had expired by copyright expiration
and that he offered to settle for $250
which Warners refused to do. The
suit is for $200,000.
Resigns from Washington M.P.T.O.
Seattle — With the sale of the Win-
ter Garden to Universal Theaters,
Frank Edwards has resigned as trus-
tee of the M.P.T.O. state organiza-
tion. H. C. Robinson of West Coast
was appointed to the vacancy.
Monsky in New York
Mayer H. Monsky of the Blizzard
Sales Co., manufacturers of cooling
systems, is in New York from Can-
ada for a ten day visit.
Protest Arbuckle Show
Washington — A protest against the
appearance at a theater here nex|
week of Roscoe (Fatty) Arbuckle has
been sent to Loew's New York of^
fice by J. W. Crabtree, secretary o^
the National Education Ass'n.
Bomb Wrecks Alabama Theater
Guerdon, Ala. — The Wright was
partly wrecked by explosion of
bomb. F. E. Wright, the owner,!
could assign no reason for the act.
Damage was $20,000.
BUREAU OF
COMMERCIAL ECONOMICS
1108 Sixteenth Street
Washington, D. C.
Co-operating with 42 Govern-
ments and loaning films free
and speakers throughout the
world for the purpose of public
instruction. . .
Schools, Churches and Clubs
using Motion Pictures Should Subscribe for
THE EDUCATIONAL SCREEN
and keep up-to-date with the
new films and new equipment
"1001 FILMS" {Fourth EdMon)
Complete reference booklet, listing nearly 3,000 educational films given
at reduced rate with each subscription
$1.50 per year - 5 South Wabash Ave., Chicago, III.
m\
Give Them the Best
Theatre patrons are entitled to
the best screen quality— which
means Eastman quality.
Give them the best. Most
productions are made on Eastman
Negative. Specify prints on East-
man Positive gnd you get the film
combination -that first made
•t' . ,>
movies practicable— that has
maintained its superiority from
the beginning of the industry.
■■ r
EASTMAN KODAK COMPANY
ROCHESTER, N. Y.
iH
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end fliirir4IOTSTUfr
WESTE^H, UNION
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33P0RT3 LAUD PICT'URS VERY HI5H1Y AlID AUDIEllCE 2S5T lU
C0N3TA1IT ROARS OF LAXHTER POOR NUT B'OUIID TO BE A WOW
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WILLIAM WARNER
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TAeHl¥S?kPUt
o/' FILMDOM
ULTHE NEWS
ALLTHE TIME
VOL. XLI No. 44
Monday, August 22, 1927
Price 5 Cents
Glory Be!
OUT of a maze of adjec-
tives all of which might
be properly used, we are
still trying to select one that
best describes the story. This
,has been going on for fully five
ninutes and the end is not in
ight.
The record hung up by "What
'rice Glory" at the Roxy is
pausing all of the mental dis-
urbance. Imagine a motion
licture grossing $144,267 in a
ingle theater over the short
lace of one week! No precedent
jcists by which to judge this
lazing fact.
There were no holidays. Had
lere been, the gross would
I ve topped $150,000. It is sig-
lificant that August is the great-
it vacation month of the year,
lespite these entries on the one
^de of the ledger, the previous
record was vanquished by more
dollars than many theaters
gather in per week.
Cause and Effect
riie other ledger page shows this:
. orable factors included splendid
iiter weather which prevailed and,
course, the tremendous seating
cipacity of the house.
However, far more important was
the fact that the theater had an out-
■' Hiding production on its screen,
us it demonstrates the truth of
iiic observations that the public will
go the limit to see worthwhile pic-
tures and that the era has arrived
when audiences shop for their enter-
tainment.
General Handshakings
Over at the Fox, the satisfaction
is, of course, great. We can easily
imagine how Bill Fox feels. And
now, quite naturally, Jimmy Grainger
will be harder to stop than ever.
Winnie Sheehan, some place over-
seas, has a real excuse for opening
up another bottle and everybody's
happy.
Roxy is tickled pink. Not that he
shows it. He's very modest about
the whole business, but it isn't diffi-
cult to peer a trifle beneath the sur-
face. Well, why shouldn't they all
indulge in a hearty game of back-
slapping? They have good and suf-
ficient reasons.
KANN
'GLORY" AT THE ROXY
MAKES WORLD RECORD
$144,267 on the Week, Tops
Previous Mark by
$14,742
The Roxy went to a new high rec-
ord last week with "What Price
Glory" running up a gross of $144,-
267.30 for the seven days beginning
Saturday, Aug. 13, and terminating
Friday, Aug. 19.
Here are the figures for tlic week:
Day Attendance Gross
.Aug. 13 23,221 $23,904.7.';
Aug. 14 25,036 26,255.25
Aug. 15 25,205 18,459.00
Aug. 16 25.234 18.478.45
Aug. 17 26,119 19,308.65
Aug. 18 25,837 19.029.40
Aug. 19 25,214 18,831.80
175,866 $144,267.30
The picture established a new rec-
(Ccmtinued on Page 6)
MID-WEST CIRCUITS
IN OPERATING POOL
Coast Denies Agreement to
Replace Stars by New Faces
It's Bonnie Briar
The Fall Film Golf Tourna-
ment will be held at the Bon-
nie Briar Country Club at
Larchmont, the committee
handling details has deter-
mined.
The only doubtful issue is
the date. It is practically cer-
tain that a day in the third
week of September will be se-
lected. Decision in a day or
so.
The committee is composed
of the following:
Elmer Pearson, Pathe; Ar-
thur W. Stebbins; Felix F.
Feist, M-G-M; G. Bruce Gal-
lup, United Artists; E. S. Gay-
lor, Morgan Lithograph Co.
Jack Alicoate and Don Merse-
reau. The Film Daily.
Better start swinging those
clubs !
Detroit — .'Vn operating pool be-
tween the Fitzpatrick and McElroy
and Butterfield circuits is practically
completed.
B. and K. own a substantial inter-
est in the F. and M. circuit which
operates out of Chicago and which
embraces about 40 theaters. They
are located in Adrian, Alpena, Ben-
ton Harbor, Big Rapids, Cadillac,
(Continued on Page 4)
"Miserables" in 2 Versions ;
Opens Tonight in 11 Reels
"Les Aliserablcs" which opens its
New York run at the Central tonight
will be released by Universal in two
versions. When the picture origin-
allv came over from France it was
in'lS reels. Robert E. Welsh, Paul
Gulick, Joe Weil and Sydney Sin-
(.Coiitinued on Page 4)
"Defina," 1st Nat'l's Unit
for German Distribution
Berlin — First National will distrib-
ute in Germany as the Defina. an ab-
breviation of Deutsche First National
Pictures. The company has just been
formed. Allied with First National
(Continued on Page 6)
$100,000,000 BUDGET
fOR "VAUDE" noUSES
Vaudeville interests have a con-
-struction program under way which
involves $100,000,000, according to
statistics gathered by "The Wall
Street Journal".
This publication describes the ac-
tivity by declaring "the flourishing
condition of vaudeville may be de-
termined by the unprecedented activ-
ity of its building program". It is
{Continued on Page 4)
Coast Cameramen Deny
Merger with New Ass'n
Los Angeles — Replying to reports
ai)pcaring recently in Eastern papers^
Daniel B. Clark, president of the
American Society of Cincmatogra-
phers, denies that the A. S. C. is to
be absorbed by the International
Photographers of the M. P. Indus-
try or that, as announced, several
members of the A. S. C. had joined
the newly formed organization.
"The American Society of Cinema-
tographers," Clark states, "is one of
the oldest organizations in the mo-
(.Coutittued on Page 6)
Studio Executives Call
Plan "Futile and
F^oolish"
Hollywood — Heads of studios deny
emphatically the reports that large
producers are planning to replace
high-salaried stars on the expiration
of existing contracts. Prominent of-
ficials of M-G-M, Paramount and
United Artists were among those who
asserted they had heard nothing of
such a plan. The general opinion
was that any such action would prove
futile and foolish.
The widespread reports had fol-
lowed on the heels of the recent fail-
ure of the wage-cut plan which was
abandoned by producers. The re-
ported plan was that producers would
make a combined eflort to reduce sal-
aries by refusing to re-sign the high-
est salaried stars if they failed to
take a salary cut, and that new play-
ers would be exploited and built up
to take their place.
Zoning Up to Sales Heads;
Now Held in Abeyance
The fjuestion of zoning in S^.
Louis and in other key cities is a
matter for general sales managers to
determine. This was explained at
the Hays office on Saturday.
In connection with the St. Louis
(.Continued on Page 6)
$208,000 Attachment Filed
Against Progress, Chicago
.An attachment in a suit for $208,-
000 against P'rank Zambreno and the
Progress Pictures Co. of Chicago,
has been filed in the Supreme Court
by Percy H. Jennings and Myron
L. Lesser, receivers in Equity of the
.•\rrow Pictures, who were appointed
in 1926. The plaintiffs say that Zam-
(Continued on Page 6)
Dempsey-Sharkey Films
Seized in Indianapolis
Indianapolis — Films showing the
Dempsey-Sharkey fight round by
round were seized by Federal author-
ities here and B. M. Stearn, address
unknown, was arrested charged with
violating the law prohibiting inter-
state transportation of prizefight
films. Stearn is being held in the
Marion County jail in default of
$5,000 bail.
The film was intended for showing
{Continued on Page 4)
z^^
DAILV
Monday, August 22, 1927
^Vnewspapeb ^^AS' VH^^'^'-i-tue news
•/"FILMDOM ^^■^'■^^ALLTHE TIME,
Viil.XLINo.44 Monday, August 22, 1927 Price 5 Cents
JOHN W. ALICOATE
Publisher
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
iecond class matter May 21, 1918, at the
post-office at New York, N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday.
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel : 'Phone,
Drexel 7000 and Washington 9794. London-
Ernest W. Fredman, The Film Renter. 58,
Great Marlborough St., London, W. I. Pari?
— La Cinematographie Francaise, 5, Rue
Saulnier.
Financial
Quotations
High
Low
Close
Sales
•Am. Seat. Vtc
47
•Am. Seat. Pfd
....
48
....
•Balaban & Katz
....
60
. . . .
*Bal. & Katz Vtc
7354
. . . .
Eastman Kodak ..16654
166M
16654
200
tFilm Inspection
4
. . . .
•First Nafl. Pfd
100^
Fox Film "A"... 64 J4
64
64
8,600
tFox Theaters "A". VM
1654
1654
700
•Intern'l Project
8'/.
Loew's, Inc 56
55
55
2,666
ttLoew's, 6s 41ww.l03J4
10354
10354
12
ttLoew's, 6s41x-war 99
99
99
11
M-G-M Pfd 25
25
25
200
*M. P. Cap. Corp
....
9
Pathe Exchange . . 75^
7s/g
yVi
ioo
Pathe Exch. "'A".. 33}^
33-/,
ii'A
500
ttPathe Exch. 7s37.100
100
100
53
Paramount F-P ..101^4
100^
10154
8,600
•Paramount Pfd
11854
•ttPara.Bway.5}4s51....
10054
**Roxy "A" 29
26
**Roxy Units 32
30
**Roxy Common .. 7J4
6^
Skouras Bros. ... 36
36
36
Stan. Co. of Amer. . 65 54
65
65
tTrans-Lux Screen. 5
5
5
i66
•Univ. Pict. Pfd
10054
•Univ. Pictures
, .
3354
tWarner Bros. .. 165i
16
16
366
1
iVarner Bros. "A". 25 J4
2554
and
2454
Asked
2,600
•Last Prices Quoted •"Bid
(Over
the Counter)
rCurb Market ttBo
nd Market
E is listed c
^fOTE: Balaban & Kati
n the
Chicago Board; Skouras
on the St.
Louis
Stock Exchange and Stanley in
Philadelphia.
Flobelle Fairbanks Due Today
Flobelle Fairbanks arrives in New
York today en route to Europe for
a three months' vacation. She is ac-
companied by Mrs. John Fairbanks,
whose late husband was Douglas
Fairbanks' general manager.
FILM SALESMEN
are offered an opportunity to make
money on a side line in your own terri-
tory which will appeal to smart exhib-
itors. No samples to carry. Liberal
commissions paid regularly.
ROOM 1004
1457 Broadway N. Y. C.
The Broadway Parade
REFLECTING the pretentious promise of the fall season, the main show window
of the industry is now exhibiting nine offerings in the top-price class. One,
however, has failed toi hold the Broadway pace, so "Topsy and Eva" at the
Rivoli will be replaced Friday by "Fireman, Save My Child" Universal ^enters
the lists with "Les Miserables" at the Central tonight.
Pictur« Distributor Theater Opening Date
''The Big Parader" M-G-M Astor Nov. 19, 1925
"The King of Kings"... P.D.C Gaiety Apr. 19, 1927
"Seventh Heaven" Fox ....•• Harris May 25
"Old San Francisco" Warners Warners Jung 21
"The Way of All Flesh" . . Paramount Rialto J uno 24
"Topsy and Eva" United Artists .Rivoli Aug. 7
"Wings" Paramount Criterion Aug. 1 1
"Patent Leather Kid" . First National -Globe Aug. 15
"Les Miserables" Universal Central Aug. 22
$500,000 Offered for
Australian Studios
Sydney — The Royal Commission
now investigating film activities in
Australia, has been offered $500,000
(£100,000) by Archer Whitford, for
the erection of two studios, on con-
dition that the Government subscribe
a like amount. The plan of Whit-
ford's is to build at Sydney and at
Melbourne, each studio on a 40 acre
lot.
To Honor Will Rogers
Washington — Will Rogers, here
with a company to film "A Texas
Steer", will be honored by the Na-
tional Press Club at a dinner on Aug.
27, followed by a reception at the
Auditorium, at which 6,000 will at-
tend. Nat'l Broadcasting Co. will put
the event on the air over 40 radio sta-
tions.
Zeidman to Supervise Dix
Los Angeles — Future Richard Dix
pictures for Paramount will be super-
vised by B. F. Zeidman, who joined
the organization several weeks ago.
Ruth Dwyer Here
Ruth Dwyer, who has appeared in
several Johnny Hines and Monty
Banks' pictures on the Coast, is in
New York from Hollywood.
Files Charges Against Chatauqua
Audubon, la. — Edward B. Johnson,
owner of the Crescent, has filed
charges against a Chatauqua being
held here, accusing it of violating the
ordinance prohibiting Sunday enter-
tainments. Should the Chatauqua
prove successful, it is understood that
Johnson will make an effort to oper-
ate his theater on the Sabbatti.
Sign for M-G-M Product
M-G-M reports that practically all
of the leaders of exhibitor organiza-
tions throughout the country have
signed for 1927-1928 product. The
list includes Sol Raives (T.O.C.C.),
of New York; I. Hoffman, of Con-
necticut; Mike Comerford, of Penn-
sylvania; Ike Libson, of Cincinnati;
Frank Rembusch, of Indiana; H. A.
Cole, of Texas; Charles Hayman, of
western New York; John Harris, of
Pittsburgh; Frank Durkee, of Bal-
timore, and Fred Elliott, of Ken-
tucky.
M-G-M May Star Forbes
Hollywood — Ralph Forbes has
been given a new contract by M-G-
M, and it is reported that the com-
pany is in search of starring vehicles
for him.
Must Reply to Duell Suit
Los Angeles — Lillian Gish and M-
G-M must file an answer in the $5,-
000,000 damage suit brought against
them by Charles H. Duell, according
to a decision by Superior Judge Gans,
who overruled the demurrer of the
defendants to the amended complaint.
Duell contends that he had a contract
with Miss Gish to produce certain
pictures and that she violated the
contract, causing him great loss. ,
Tourjansky to Direct Barrymore
Hollywood — V. Tourjansky will di-
rect John Barrymore in "The Temp-
est" for Uinited Artists, production
commencing Sept. 14.
Frank Clark a Director
Hollywood — F B O has elevated
Frank Howard Clark to directorship.
He will write, adapt and direct the
next "Buzz" Barton vehicle, "Wizard
of the Saddle." Clark has been on
the editorial staff.
Wise Exhibitors in tlie States o£
Maryland, Virginia and the District of Columbia
Get in touch vifith
LIBERTY FILM EXCHANGE
Mather Building, Washington, D. C. Sam & Jake Flax, Owners
for
Mascots T^vo Outstanding Serials
I The Isle of Sunken Gold starring miss anita stewart
I
I
Heroes of the Wild .starring Jack Hoxie. featuring the King of Wild Horses,
White Fury, and Tornado, Dog Marvel.
MASCOT SERIALS are SERIALS OF MERIT
Pools with Schwartz |
Mike Glynne has entered upon a
pool with A. H. Schwartz covering
the new Floral Park theater, at
Floral Park, L. I. The house seats
2,U00. Schwartz will operate.
\
/1raiiGANd\
/ Comedy
*Oii " • '
I
There is a 'Cornerblock' cut furnished
FREE for all Pathecomedies at your
Exchange.
AMERICAN AND FOREIGN DISTRIBUTORS
OF qUAUTY MOTION PICTURES
E PICTURES
w^
AfCIMUR A.LEE PRES
'Htm
con
•m ssvetrTH m/k. mcw york .BinrANT esss
For names and
addresses of accessory
companies refer to
Free to
FILM DAILY
Subscribers
}
THEY'RE YOUR
LEADERS
They know what^s best
THAT'S why
THEY have all
BOOKED
-G-
I Pictures for 1927-1928
THERE'S
SOL (T, O. C C) RAIVES of ^
NEW YORK and L HOFFMAN
of CONNECTICUT and MIKE
COMMERFORD of PENNSYL-
VANIA and IKE LIBSON of CIN-
CINNATI and FRANK REMBUSCH of
INDIANA and COL. COLE of TEXAS and
CHAS. HAYMAN of WESTERN NEW
YORK and JOHN HARRrS of PITTSBURGH
and FRANK DURKEE of BALTIMORE
and FRED ELLIOT of KEN-
TUCKY AND EVERY
LEADER IN THE
INDUSTRY
.J
FOLLOW YOUR LEADERS
SIGN NOW FOR METRO-GOLDWYN-MAYER
THE
:a3g^
DAILV
Monday, August 22, 1927
OWU TIPS WHICH M£At1 OOOftDS FOC SUOWHEN
"The Silent Lover"
(First Nat'l)
Used two cutouts, easel backed,
and lobby art card, for the lobby,
and double illuminated 12 foot ban-
ner for a two day run. The cutouts
were both made from three sheets,
backed with beaver board, one being
about 5 feet and the other 7 feet tall.
The lobby card, about 2x4, was of
black board, the lettering in white,
and the scene, painted by the house
artist, in blue with cactus in gold.
The long banner under the marquee
was white, with lettering in red and
black and the tent front in green and
yellow stripes, with the midstrip in
dark green. — M. M. Clark, Empress,
Owensboro, Ky.
"Slide, Kelly, Slide"
(M-G-M)
Ushers stood at entrance to ball
park and passed out fans to which was
attached small cards reading, "Base-
ball Fans see Slide Kelly Slide—
Rialto next Thursday, Friday and
Saturday. Publix Chex books were
offered all the players stealing bases
during the double header staged on
the Saturday previous to opening.
Between first and second games, a
cut-out and banner announcing the
picture, and playdates were paraded
up and down in front of the grand-
stand.—James L. Cartwright, Rialto,
Macon, Ga.
$100,000,000 Budget
for "Vaude' Houses
(Continued from Page 1)
estimated $100,000,000 in realty was
added to vaudeville holdings in the
last year.
The estimated cost of the new Or-
pheum in Chicago is $12,000,000. Six-
teen houses representing an invest-
ment of $31,000,000 are nearing com-
pletion for the Keith-Albee Circuit.
These mean an addition of 45,000
seats to the circuit's seating capacity.
The Orpheum Circuit affiliated with
Keitli-Albee, has 10 new houses cost-
ing $29,000,000, the article declares.
Marcus Loew is spending $15,000,-
000 for new theaters; Alexander Pan-
tages has increased his holdings by
$3,000,000. These new houses are
designed for combination pictures
and vaudeville. Seating capacity of
these theaters averages 2,000.
Of this boom in construction of
vaudeville theaters, New York will
have 24 new theaters, an investment
of $29,000,000, it is stated. Ten
iiouses in Ohio total $18,375,000. Six
are added to Illinois' quota; these
represent an outlay of $18,150,000.
The six new houses allotted to New
Jersey will cost $2,925,000. Twenty-
seven other states are included in this
program.
Missouri Exhibitor Dies
De Soto, Mo.— Charley Goodnight,
theater owner, is dead at Warrens-
burg, Mo.
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NATIONAL SCREEN SERVICEH
Dishibukd throughout Ike Unihd Siai&s from
CHICAGO NEW YORK LOS ANGELES
845 S.Wabash Ave. - 126-130 W.46'-*St. - 1922 S.Vermonl Ave.
Mid-West Circuits
in Operating Pool
{Continued from Page 1)
Ludington, Manistee, Three Rivers,
Traverse City and St. Joe in Mich-
igan; Muncie and Richmond, in In-
diana; Blue Island, Chicago Heights,
and Harvey in Illinois; and Marinette
in Wisconsin.
Publix owns a one-quarter interest
in the Butterfield chain, totalling
about 50 theaters all in Michigan and
situated in the following towns: Ann
Arbor. Battle Creek, Bay City, Flint,
Grand Ranids, Hillsdale, Jackson,
Lansing, Niles, Owosso, Pontiac,
Port Huron, Sagniaw and Ypsilanti.
For booking purposes, the deal is
held to be a strategic one, since the
circuits operate in an interlocking
Michigan territory. The pool is ex-
pected to be completed and in opera-
tion by Sept. 1.
"Miserables" in 2 Versions ;
Opens Tonight in 11 Reels
(Continued from Page 1)
gcrman edited it down to 11 reels,
deemed a suitable length for two-a-
day theaters. At Universal City, this
version was reduced to eight reels and
it is in this length that exhibitors
who operate on a continuous policy
will get the picture.
Hugo Riesenfeld prepared the score
for the New York run and will con-
duct the orchestra at the opening to-
night.
Joint Run with Brooklyn
Beginning Sept. 3 "Les Misera-
bles" starts a two-day engagement
at the Montmarte, a new 599 seat
theater on lower Fulton St., Brook-
lyn. Henry Weingarten, who oper-
ates a chain in Brooklyn, built the
house .
Dempsey-Sharkey Films
S^'Ved in Indianapolis
(Continued from Page 1)
this week at the Colonial. The ar-
rest and seizure following a "private"
screening before an audience of more
than SnO late Thursday night. The
Department of Justice agents attend-
ed the screening. In a hearing be-
fore the United States Commissioner,
Stearn refused to tell where the films
came from or how he obtained pos-
session of them. He was bound
over to the grand jury.
The management of the Colonial
insists the film will be shown as ad-
vertised. But had nothing to say
when asked if he had a duplicate
nrint. The Colonial is operated by
the Capital Amusement Co., one of
Frank J. Rembusch's enterprises.
Lopw to Rebuild Melba, Dallas
Dallas — Rebuilding the Melba,
damaged bv fire recently, has been
started by Loew's and the new house
will be readv late in September. The
Melba suffered $200,000 fire damage.
Cantor on Film Experiences
Fddie Cantor. "Follies" star, has
contracted to write a book on his film
experiences which he will call "Talk-
ing Ont Loud About the Silent
Drama."
And Thafs That
By PHIL M. DALY
PRED HAMLIN is in town, pre-
A paring for Sam Rork and "A
lexas Steer" unit which hits Wash-
uigton first and New York later
Fred's the drivin' fool, these days.
Gonna motor back to Hollywood
Says he has ten gallon hat like Tom
Mix. Constables don't bother him.
Johnny Hines collided with Toe
Brown oat Hollywood way. Botl
cars smashed. Also coupla . goo
dispositions. The funny angle \~
this: Brown is a son of the chal
who sold Johnny the car. Wha\
would you think under similar cir\
cumstances? Right. So do we.
An impromptu meeting of the Fn
Pass Fraternity was held Saturda
on Film Row. One of the boys wi
unanimously elected president witl
out a struggle as he dug seven cur]
rent passes out of his vest pocket
By-laws will be drawn up finin]
members who miss any Broadwa;
premiere. All the publicity heads
producers will be elected honorarj
members. Several already havj
gracefully declined the honor.
An A. P. dispatch records thi
Richard Dix landed a 310-pow,
bass with light tackle at Santa Cai
alina after a b2-minute fight. No'<
here's the mystery: How did Rid
ard time himself so accurately ivitl
both hands occupied with a sev^
foot monster? We don't question
bass' weight. Oh, no! But we a!
sceptical of that trick camera stuf
of clocking himself for almost (n
hour oh the job.
New Serial on Way
New-Col Prod, will shortly release
a ten episode serial, "The Scarlet
Brand". Neal Hart is featured. Por-
tions were shot in Colorado, Calglry
New Mexico and Nevada.
New Pathe Westerns
Los Angeles — Among the nev
Pathe Western series for 1927-192
are:
A series of eight starring Jac'
Padjans to be produced by Libert
Pictures.
A series with Dan Coleman wit'
Leo Maloney to direct.
Jack Donovan in a series to h
supervised by Fred J. McConneli
former editor of the Exhibitors' Dai!
Review.
Holmes Arrives from Europe
Burton Holmes, of Holmes Travc
Films, returned on the Aquitaiii;
which arrived from Europe last \\cel
Lachman Quits Ingram
Nice, France — Harry Lachman
resigned as general manager for
Ingram. He will remain at the Ni
studios imtil final details are straig!
ened out between Ingram and M
M. Follo^ving termination of II
gram-M-G-M relations. Lachmari
will continue with production of
series of two reel "Travelaughi|
which he started two weeks ago.
■r
paramount
news
beats the field!
Whole country blanketed in 48 hours. First in key spots
everywhere with the biggest news story since Lindbergh!
honolulu air derby
CActual Pictures — Not Library Shots) W
Exhibitors hail amazing service of Paramount News!
"Received film Honolulu air
race 9:45. Complete scoop.
No other in town."
Capitol Theatre,
Cincinnati, O,
"Honolulu hop-off great
stuff. Paramount News is
sure delivering the goods."
Harold Levalley
Lockport, A. Y.
"Thanks for the great service
on Honolulu race."
Stanley Theatre
Atlantic City, N. J.
"Congratulations on your
picture Hawaiian flight. JVIar-
velous scoop for the 'eyes of
the world'. Proud of your
brilliant organization."
John McGrail
Metropolitan Theatre
Urmtgn Afnsx.
"Service Pacific air race fast-
est we have ever had from
any news reel. Comment
very good." ,
Chas. M. Pincus
Olympia Theatre
New Haven, Conn.
►>»X«<-
"Paramount News scooped
all other news reels when
complete story Dole Hawai-
ian flight on Granada screen
9:20 P.M., Aug. 16th."
J. A. Fraser
Granada Theatre
San Francisco, Cal.
"Chalk up another bull's-
eye for Paramount News
for service in Hawaiian air
derby."
Geo. Laby
Rialto Theatre
New York City
"Another scoop for Para-
mount News. Dole flight
pictures on screen 9:15 night
of flight. Scene of El En-
cento crash most remark-
able."
Rex Midgley
American Theatre
Oakland, Cal.
a new and great-
er news reel
is on the iob! L
THE
Monday, August 22, 19:
Hollywood Happenings
1st Nat'l Gets "Shepherd"
John Boles is to play the lead in Harold
Bell Wright's "The Shepherd of the Hills,"
which Charles R. Rogers is producing and
Al Rogell will direct for First National.
♦ * *
Columbia Picks Cortez Film
Harry Cohn, in charge of production for
Columbia, states "By Whose Hand?" has
been selected as the vehicle for Ricardo Cor-
tez's production for the company.
♦ * *
"Serenade" for Menjou
"Serenade" has been chosen as the title
for Adolphe Menjou's next picture. Ernest
Vajda wrote the story. H. D'Abbadie D'Ar-
rast will direct.
♦ ♦ *
"U" Buys Roche Story
"Fallen Angels," Arthur Somers Roche's
serial running in Red Book Magazine, has
been purchased by Universal and will be di-
rected by Edward Laemmle.
Zoning Up to Sales Heads ;
Now Held in Abeyance
(Continued from Page 1)
plan, regarding which exhibitors in
that city are disturbed, it was stated
the draft was received here when
general selling was about to com-
mence. For that reason, sales man-
agers, acting for distributors, took
no action. It was stated that the
issue has not been determined one
way or another. The zoning ques-
tion is, therefore, in complete abey-
ance.
'Like a Novel of Horror" —
Richard Watts, Jr.
— N. Y. Tribune
THE MOST THRILLING
PICTURE OF A DECADE
BEAR'S WEDDING'
(MOSCOW ART PLAYERS)
Amklno
Corporation
Representing
"SOVKINO" OF MOSCOW
723 Seventh Avenue, N. Y. C.
Bryant 7678
$208,000 Attachment Filed
Against Progress, Chicago
(Continued from Page 1)
breno and the Progress Pictures
made a contract for the exclusive
rights to the Arrow Pictures in a
certain territory and that on May
28, 1926, when the plaintiffs sought
an accounting, Zanibreno and Mrs.
Zanibreno acknowledged that a total
of $220,000 was due, and the plain-
tiffs consented to settle with them
upon the payment of $105,000.
The plaintiffs say that this pay-
ment was to be made by $2,000 cash
when the agreement was exchanged,
$10,000 in ten notes, the first payable
June 8, 1926, and the others weekly,
and the remaining $83,000 in notes of
$1,500 each payable when the $1,000
notes have been paid. It was also
agreed that if the defendants default-
ed on anv of the notes the plaintiffs
could claim the entire $220,000. The
receivers say that there has been a
default and that only $12,000 has
been paid, for which reason they
claim ,$208,000 but at present got an
attachment for only $.10,000 against
the defendants with the right to seek
a further sum later.
A Review of Reviews
By LILIAN W. BRENNAN
The arrival of "Wings" and "The Patent
Leather Kid" forecasts fine weather ahead
for the box office. Two more war pictures
but each a winner and a true money maker
and destined to thrill audiences for many
months to come. "Wings" is essentially an
air spectacle with its mighty conflict oflfering
some of the most startling thrills ever staged.
Richard Barthelmess has by far his best day
in many moons. His "Patent Leather Kid"
is a powerful drama of the war with the star
as an East Side pug, a coward when it comes
to war but who emerges the greatest of heroes
in a smashing climax.
Adolphe Menjou gets back to "waiting"
again in "Service for Ladies," another of
those typically Menjou vehicles with subtle
comedy and clever characterization predom-
inating. "After Midnight," Norma Shearer's
latest, is just so-so entertainment. The story
is weak. "His Dog," one of Albert Payson
Terhune's stories, reaches right out to the
kids. They'll love it and so will any grown
up who cares a flip for a pup.
"The Fighting Eagle" introduces Rod La
Rocque in a rollicking story of romance and
adventure in the time of Napoleon. It is
good summer entertainment. "Soft Cush-
ions" is the very comfortable title of Doug-
las MacLean's latest, one that gives him
a nice fat part, — an Arabian Nights story.
Sue Carol, who made herself pleasingly con-
spicuous in "Slaves of Beauty," is a harem
beauty here and again we predict a "find."
"Eager Lips" is pretty shoddy entertain-
ment. "Border Blackbirds" is another good
Leo Maloney western. "Three's a Crowd"
finished off the week. It's Harry Langdon's
latest. Some good laughs and a story that
includes the type of pathos that has always
identified the Chaplin comedies.
Tribute to "Rudy"
Executives and employees in
United Artists studio and at the
New York home office will
cease work for five minutes at
noon tomorrow, in tribute to
the memory of Rudolph Val-
entino, who died Aug. 23, 1926.
Friends will attend a memorial
mass in Hollywood, followed
by ceremonies at the crypt
holding the ashes of Valentino,
in Hollywood cemetery.
On Broadway
"Defina," 1st NatTs Unit
for German Distribution
(Continued from Page 1)
for "kontingent" regulations is the
Defu or the Deutsche Film Union.
Phil Kaufmann has been brought
over from America to head the dis-
tributing company. He will be gen-
eral marjager while Herman Rosen-
feld, an experienced German renter,
will be in charge of sales. Friedrich
Zelnik, Mac Reichmann, Erich
Schonfelder and A. Sandberg are the
principal factors in Defu.
Here for "West Point" Film
Joan Crawford, Ralph Emerson
and Neil Neely arrived from Los
Angeles Saturday and will at once
commence work with the "West
Point" company (M-G-M).
Chenoweth Buys Oregon Theater
Amity, Ore. — Paul H. Chenoweth
of Salem has purchased the Palace,
taking over the lease of A. L. Burr.
Big Seattle Theater for Publix
Seattle — Work is progressing on
the $1,750,000 theater which Publix
is building in association with L. N.
Rosenbaum on the southeast corner
of Ninth Ave. and Pine St. The
opening is planned for next Christ-
mas.
"Glory" at the Roxy
Makes World Record
(Continued from Page 1)
ord for this particular theater and for
the world. The nearest approach to
it is the Roxy's gross of $129,524.35
rolled up for the week ending April
22. As noted, this was Easter Week,
when the picture was "Ankles Pre-
ferred" (Fox). The "Glory" gross
is, therefore, $14,742.95 greater than
the nearest figure. In point of at-
tendance, the new record of 175,866
paid admissions outstrips the total
of 150,652, marking the figure for
the week ending April 22 which held
first place until now.
On Saturday, Aug. 14. four de luxe
shows were given. The next day,
an extra performance was slipped in,
but during the remainder of the first
week, the regular policy of four com-
plete shows a day was adhered to.
Astor— "The Big Parade"
Broadway — "Barbed Wire"
Cameo — "The Russian Revolution"
Capitol — "Mockery"
Central — "Les Miserables"
Criterion — "Wings"
Gaiety — "King of Kings"
Globe — "The Patent Leather Kid"
Hippodrome — "For the Love of Mike"
Harris — "Seventh Heaven"
Loew's New York— Monday, "Callahans a
Murphys" ; Tuesday, "A Perfect Gent
man" and "Speedy Smith"; Wednesdi
'Rolled Stockings"; Thursday, "Ma
power"; Friday, "The Coward" and "H;
den Aves" ; Saturday, "Adam and Evil
Sunday, "Dance Magic"
Mark Strand— "Hard Boiled Haggerty"
Paramount — "The Underworld"
Rialto — "The Way of All Fles'h"
Rivoli — "Topsy and Eva" (Aug. 26, openii
of "Fireman, Save My Oiild")
Roxy — "Wliat Price Glory"
Warners — "Old San Francisco"
Brooklyn Mark Strand — "The Stolen Bridi
Fifty-fifth St. Cinema— "Hollywood," "TI
Goose Hangs High" and "Merton of t'
Movies.
"Blue Ribbon Award" to
First National Picture
Dallas— The state M.P.T.O. unit
has designated "Smile, Brother,
Smile" as the Texas "Blue Ribbon
Award" picture for August. The
idea was inaugurated several months
ago to select a picture monthly which
contained the most genuine family
entertainment.
The idea has proved a real box
office aid to exhibitors, as the asso-
ciation supplies campaign material to
exhibitors dating the pictures select-
ed. The previous "Blue Ribbon
Awards" went to "Painting the
Town." "Let It Rain," "Rookies,"
and "Tillie the Toiler."
Waters to Direct Comedy Team
Hollywood — John Waters has been
selected by Paramount to direct W.
C. Fields and Chester Conklin in
their first co-starring comedy. As
soon as "Beau Sabreur" is completed,
waters will start work on the comedy.
Coast Cameramen Deny
Merger with New Ass'
(Continued from Page 1)
tion picture industry with assets ag
gregating many thousands of dollars
and, as such, has absolutely no in
tention of being absorbed by any re
cently created photographic bodj
After nine years of constructive use
fulness to the cinema art, with poli
cies of recognized and succes
success, it is farcical to suggest tha
the A. S. C. forfeit its identity to
newcomer of unascertained stability
Comprising a membership that i
now in excess of 200, which number
more than 90 per cent of the mei
who are actually employed at photo
graphing the world's best motion pic
tures, the A. S. C. is at the mos
successful point in its history.
"We note that, according to the publishei
report, members of the new organization an
not to be permitted to do any work in con
nection with lighting. To divest the cinema
tographer of the power to light his player
and sets is to extinguish one of the primi
requisites of the profession of a cinematogra
pher, and no capable camera artist would fof
one minute countenance such an unprofes-
sional innovation — which would ultimate!}
mean an inferior motion picture and thu'i
harm the industry as a whole."
Hartman Sails; To See Laemmle i
Siegfried F. Hartman, genera
counsel for Universal sailed Satur-
day for a six weeks' vacation in Eu-
rope. He will go directly to Paris
where he will meet Carl Laemmle.
Nezv Theaters
Stamford, N. Y. — Smalley's new theater
has opened here, making 17 in the chain.
Yonkers, N. Y. — Work on the Andrus on
South Broadway is progressing, and the
house is expected to open by Christmas. i
Columbia, Mo.— The Tiger Hotel Co. have
authorized Alonzo H. Gentry, architect of
Kansas City, to complete preliminary plans
for a $.S00.000 theater and hotel to be built
on Eighth St. The theater will seat 1,500.
Fulton, Mo. — Barney Rubinsky of Jefferson
City has started construction of a theater and
office building to cost $80,000.
It makes them laugh,
these Veteran Showm^en
men who lia\c built theatre after theatre with the
Profits accrued from playing
FOX PICTURES
it makes them laugh to hear these Latter-Day Won-
ders discover the first principles of showmanship!
Long ago these Veteran Showmen of Fox Pictures
solved the problem. Fox Features, Fox News and Fox
Comedies on the same program turned the trick —
rolled up the box-office totals, secured and held
steady patronage.
They know that
FOX PICTURES BUILD FORTUNES V
For an Ideal Bill
Here's Wealth to choose from
WHAT PRICE GLORY Loves of CARMEN EAST SIDE, WEST SIDE
PAID TO LOVE SINGED 2 GIRLS WANTED
THE JOY GIRL THE GAY RETREAT HANGMAN'S HOUSE
SILK HATS LUNA PARK THE ESCAPE
PUBLICITY MADNESS THE GIRL DOWNSTAIRS
104 FOX NEWS
TOM MIX WESTERNS BUCK JONES WESTERNS
8 VAN BIBBER COMEDIES /^^j\jfcv 10 IMPERIAL COMEDIES
8 ANIMAL COMEDIES wlk I M 26 FOX VARIETIES
J
/^Plenty more to come)
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Pictures
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no wonder theyreWILD about
FIRST NATIONAL'S
.HirtWiTM^^dTtTi!'
■SHMSH^THE
^f FILMDOM
ALL THE NEWS
ALL THE TIWE
VOL. XLI No. 45
Tuesday, August 23, 1927
Price 5 Cents
What's This?
BULLETINS from the front
indicate that vaudeville is
about to invade Hollywood
for picture names. Some have
been signed for skits. Others
are sought. Vaudeville has had
its thunder stolen by pictures
long since. This new move may
hi- one way of getting back.
We don't think much of the
idea except from this angle and
that is, producers should keep
the children in the fold. Seeing
great and near-great personali-
ties on the screen is one thing.
In person, they don't always
land. It would be a smart idea
to preserve the illusion. Which
means keeping it on celluloid.
A Second and Better Start
^[arki^g its second debut, Voca-
film's re-entry into the realm of talk-
ing i)icturcs is far more satisfactory
tlian the first. The device has found
its voice. In point of volume, Voca-
fihn is strong. In tonal quality, we
find it satisfactory, but not the equal
of competitive equipments. As to
artists, the choice might have been
happier.
Vocafilm will undoubtedly appeal
to a certain class of showmen. Much
depends on the marketing price, the
quality and the regularity of releases.
It is too early to diagnose the future
in these regards.
Chasing Waste
The Government has set aside the
week of Oct. 24 as "Cut Waste
Week." National move and all that
sort of thing. ' he participants from
the picture iiulu try should be i)lenti-
ful. Since there is no argument over
the fact that waste should, must and
will be cut, whv not get to it? The
campaign by word of mouth should
give way to something more con-
crete.
Producers on the Coast are horri-
fied. They deny vehemently and
vociferously that a plan to eliminate
stars for starlings was ever contem-
plated. 'Tis futile and foolish, they
declare. Of course, it was. Tt is
the deadwood floating out in Holly-
wood that should either be consigned
to the bonfire or injected with a new
lease of useful life. That would help,
in part anyway.
KANN
Action in September on Block Booking Meeting;
One-Day Hearing on Wesco in New York Today
Washington Bureau of THE FILM DAILY
Washington — Since the original
statement of the Federal Trade Com-
mission that a conference on block
booking will be called and that the
trade has signified its intention of at-
tending, there has been no further de-
velopment. So far as can be learned
in Washington, several members of
the commission are out of the city
on vacations.
It is highly probable that further
action will be deferred until they re-
turn some time next month.
The Federal Trade Commission
will sit in hearing this morning in
the case of the Government versus
West Coast Theaters. The record-
ing of testimony is expected to be
confined to one day only.
riRST NATIONAL NET
HIGHER rOR 6 MONTHS
Net earnings of First National for
six months ended around June 30,
1927, after all charges, taxes, ex-
penses, are understood to have been
about equally comparable with those
of the corresponding period in 1926,
when they aggregated $675,667, equi-
valent after deducting first and sec-
(Continued on Page 4)
ATLANTA HOUSES EACE
STRONG COMPETITION
-Atlanta — This city faces competi-
tion that looms larger with the ap-
proach of the new season. The down-
town section added several thousand
seats since last season, and numer-
ous suburban houses have sprung up
in community centers.
When Labor Day inaugurates the
(Continued on Page 4)
Figures Paramount Tops
Last Year Gross by 25%
Paramount business is running
nearly 25 per cent ahead of corres-
ponding period last year. The report
recently issued for the second quar-
ter showed a net of $1,420,000, equal
(Continued on Page 2)
33 Consolidated "Labs" to
Handle Amateur "Movies"
Laboratories in 2>i exchange cities
to take care of the anticipated growth
in amateur "movie" making will be
launched by Consolidated Film In-
dustries, Inc.
Plans are under way in full swing.
The plants will be opened as soon
as arrangements can be made. Each
key city laboratory will serve as
much as can be covered in a 24 hour
service.
L.A. THEATERS EACE A
UNION WALKOUT SEPT. 1
Los Angeles— Threat of a walkout
Sept. 1 confronts theaters here
through the action of union delegates
in laying before the Theater Owners'
Ass'n the alternative of a strike which
will close all houses or acceptance of
a contract in which theater owners
must agree for the next two years to
(Continued on Page 4)
PRESENTATIONS POLL
IS LAUNCHED IN N. Y.
"The Daily Mirror" yesterday
launched a poll on presentations.
Readers of the New York tabloid
are requested to answer in the af-
firmative or negative on the follow-
ing question: "Should stage revues
be given in motion picture theaters".
In announcing the poll, Joseph
(Continued on Page 4)
Mussolini Orders Rentals
Cut 10% London Reports
London — "Foreign films distributed
in Italy are subject, as of Aug. 1, to
a reduction of renting charges of
ten per cent," "The Daily Film Rent-
er" reports from Rome. This is in
conformity with the general eco-
nomic policy of Mussolini, who is en-
deavoring to force down prices of
all commodities within the country
which have shown a tendency to
rise.
Woodhull Starts Machinery
to Strength M.P.T.O. Units
Following completion of prelim-
inary work on his projected nation-
wide organizing campaign. President
R. F. Woodhull of the M. P. T. O.
A. left for Boston yesterday where
(Continued on Page 2)
NEW SPECIALS CLICK;
BROADWAY GROSSES UP
"Patent Leather Kid" and
"Wings" In Business
Spurts
Both "Wings" and "The Patent
Leather Kid" have rounded out the
first week of their Broadway en-
gagements and, having gotten their
wind, have demonstrated by their
grosses that they have made the big
league grade with plenty to spare.
At the Criterion, "Wings" is a
complete sell-out, both seats and
standing room. The picture had its
premiere on Aug. 12. For the week
beginning Sunday, Aug. 14 and ter-
minating Saturday, Aug. 20, the
gross was $16,376. The Criterion
seats 815. A. L. Grey, who handles
Paramount roadshows, declared yes-
terday every performance has been
sold out. The fire department allows
a maximum of 70 to 75 standees.
They have been there at every show.
Tickets for the next two weeks are
(Continued on Page 2)
ALABAMA "BLUE" LAW
BILL MEETS DEEEAT
Montgomery, Ala. — Led by II. C.
Farley, opponents of the Sunday
closing bill now before the legisla-
ture, scored a victory when the house
committee on revision of laws, by a
vote of 13 to 4, killed the bill to pro-
hibit Sunday picture shows and
other amusements where an admis-
sion fee is charged, by placing it in
(Continued on Page 4)
15 Players Forsake
Films for Vaudeville
Hollywood — Vaudeville invaded
Hollywood last week and emerged
with a constellation of stars drawn
from the screen to the "two-a-day."
Harry Weber for Keith-Albee Circuit
signed the following temporary en-
gagements for this season:
Milton Sills, Priscilla Dean, Lois
(Continued on Page 4)
Saenger Organization
In Annual "Film Buy"
Atlanta — New York executives,
general sales managers, division and
district representatives and local ex-
change managers have headed South
to attend the annual "film buy" of
(Continued on Page 2)
^^^
DAILY
Tuesday, August 23, 1927
Vol.XLINo.45 Tuesday, August 23, 1927 Price 5 Cants
JOHN W. AllCOATE
Publisher
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York, N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday.
New York. Hollywood, California— Harvey
E. Gausman, Ambassador Hotel : 'Phone,
Drexel 7000 and Washington 9794. London-
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London, W. I. Pans
—La Cinematographie Francaise, S, Rue
Saulnier.
Financial
Quotations
High Low Close Sales
♦tAm. Seat. Vtc.
*tAm. Seat. Pfd..
•Balaban & Katz..
*Bal. & Katz Ytc.
Eastman Kodak . .
*tFilm Inspection..
*First Nat'l Pfd..
Fox Film "A"...
tFox Theaters "A"
*tlntern'l. Project.
Loew's, Inc
ttLoew's, 6s 41 WW.
ttLoew's, 6s41xwar.
M-G-M Pfd
♦M. P. Cap. Corp.
Pathe Exch. "A".
*Pathe Exchange . .
ttPathe E.xch. 7s37.
Paramount F-P . .
*Paramount Pfd. . .
ttPara.Bway.Si^sSl.
*»Roxy "A" ....
**Roxy Units . . . .
**Roxy Common . .
Skouras Bros.
Stan. Co. of Am..
tTrans-Lux Screen.
*tUniv. Pictures..
Univ. Pict. Pfd...
*tWarner Bros. . .
Warner Bros. "A"
167 167
64!/,
17
56.>i
104
104
25
64/2
17
55/8
103^
103M
25
345^ 33.)
100
105/2
16654
30
33
8
36
6654
166' '
24%
100
102.^
i66m
29
31
7
36
6654
4'/i
166"
24"
47
48
60
73^
167
4
100/
6454
17
8/
5554
104
104
25
9
34-/8
7/8
100
105/
118/
1005^
36
66/
33J4
100
16
24?i
300
i',666
100
5,666
50
'266
2,166
"ii
19.700
100
"16
i"666
•Last Prices Quoted **Bid and Asked (Over
the Counter)
tCurb Market ttBond Market
NOTE: Balaban & Katz is listed on the
Chicago Board; Skouras on the St. Louis
Stock Exchange and Stanley in Philadelphia.
AMALGAMATED
VAUDEVILLE AGENCY
Attractions for
Picture Theatres
Standard Vaudeville Acts
1600 Broadway, New York City
Phone Penn. 3580
New Specials Click;
Broadway Grosses Up
(Continued from Page 1)
completely gone and the advance sale
totals $22,000.
The manner in which "The Patent
Leather Kid" has caught on is like-
wise unusual. The picture opened a
week ago yesterday. Discounting
the premiere and for the six days
beginning Tuesday, Aug. 16 and end-
ing with Sunday, Aug. 21, the gross
was slightly over $20,000. This is
net, the war tax having been de-
ducted. Not only have all seats been
filled, but the S. R. O. sign has been
out for standing room, as well. The
theater seats 1,304. Advance sale
totals $12,000.
At the Roxy, "What Price Glory"
which established a world's record
last week with a gross of $144,267,
did another unusual box-office caper
over the week-end, by beating the
first Saturday's and Sunday's busi-
ness. Total business for Saturday
and Sunday for this week reached
$51,100.10 as against $50,160.
At other theaters, business took a
jump over the previous week. The
Capital grossed $59,682 as against
$50,000 the previous week; the
Strand did about $33,000 as against
$30,200; The Rialto jumped about
$1,000 with a total of $28,000 against
$27,000. At the Astor, "The Big Pa-
rade" closed at $15,098, about $2,000
ahead of the previous week.
"Miserables" Opens
"Les Miserables" opened at the
Central last night. Universal will
probably house the picture there until
Uncle Tom's Cabin" is ready.
Universal Sues Veiller
Stamford, Conn. — Bayard Veiller,
playwright, has been made defendant
in a suit in Superior Court brought
by Universal for $1,200. The com-
pany claims that it contracted with
Veiller in July, 1926 to write a scen-
ario, and paid him $1,000 when the
contract was made, but that he failed
to carry it out.
"TraU of '98" at Embassy
It is understood that "The Trail
of '98" will be the next M-G-M spe-
cial to play the Embassy. "The Gar-
den of Allah" was first slated there.
Three First Nat'ls on Bway.
First National has three produc-
tions on Broadway this week. "The
Patent Leather Kid", at the Globe;
"Hard-Boiled Haggerty," and "For
the Love of Mike".
Figures Paramount Tops
Last Year Gross by 25%
(Continued from Page 1)
to $2.19 a share on 577,798 shares
of no par common, against '$937,819,
equal to $2.07 a share on 375,647
shares in the same period last year,
'The Wall Street Journal" reported
last night.
"Outstanding feature of the outlook
for Paramount, however, lies in the
fact that the company is starting
1927-28 season with five major films
ready for general release which are
expected to gross in the neighbor-
hood of $10,000,000 or $15,000,000,"
this publication further stated.
Saenger Organization
In Annual "Film Buy"
(Continued from Page 1)
Saenger Theaters, Inc., held at
Saenger Manor, Bay Saint Louis.
The "film buy" is an annual in-
stitution, established by E. V. Rich-
ards. This year the date falls a little
later than usual, but the informal
gathering started last week and will
probably last ten days.
One of the first division managers
to hold a preliminary conference with
the Saengers was Harry G. Ballance
of Paramount. Others who came
from New York are W. E. Callaway,
southern division sales manager for
First National; Lou B. Metzger, gen-
eral sales manager for Universal; and
E. W. Kramer, Universal's eastern
sales director. The New York Uni-
versal party was joined in Atlanta by
District Manager Ralph B. Williams.
Two Plants Busy on Sentry Control
Sentry Safety Control Corp., spon-
sors of the new device, claimed to
make impossible a fire resulting
from projection faults, now has two
factories in operation, though only a
few months have elapsed since the
control was placed in manufacture.
Kane to Produce on Coast
Robert T. Kane will transfer his
production activities to the First Na-
tional studio, Burbank, Calif. Ten
members of his unit plan to leave
for the Coast on Saturday. Electri-
cal equipment will be shipped Sept. 1.
STOCK SHOTS
of every conceivable nature for —
dramatic, industrial and educational
producers.
Qeneral Film Library
(Morris J. Kandel)
117 W.4«St.,N.Y.C. Bryant 4417
1/ You Are A Theatre Manager You Need
BUILDING THEATRE PATRONAGE
by John F. Barry and Epes W. Sargent
The first and only book on theatre management and merchandising
460 pages of golden information
PRICE ^5*00
at your dealer or'direct from
CHALMERS PUBLISHING CO., 516 Fifth Ave., New York
Woodhull Starts Machinery
to Strength M.P.T.O. Units
(Continued from Page 1)
he will attend an important confer-
ence of theater owners at Hotel
Statler today.
Woodhull will strive to solidify
the theater owners' organizations in
the New England states, particular-
ly in Massachusetts, Maine, Vermont
and New Hampshire.
Start Work on Loew's Providence
Providence, R. L — Ground has
been cleared for the new Loew the-
ater on the site of the old Gaiety
and adjoining property.
miRGAN^
Cbmedy \
Hal KP^clwiHisR^scaJs
There is a 'Cornerblock' cut furnished
FREE for all Pathecomedies at your
Exchange.
STATE RIGHTS SALES-
MAN WANTED
Permanent connection. Write
giving record, past experience.
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The PEP of the PROGRAM
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SUfDE
BOOKED
BY the biggest circuits;
BEING played
BY the finest theatres;
ACCLAIMED,
PRAISED and applauded
BY exhibitors, the critics,
AND the public;
TENDERED the
MOST enthusiastic reception
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A NEW newsreel;
THESE tributes make
M-G-M News
THE most outstanding
NEWSREEL success
EVER presented!
NOW released
TWICE each week.
JUST A FEW
THE BIG ONES
'UBLIX CIRCUIT
GRAY CIRCUIT, Boston
BUTTERFIELH CIRCUIT. IMroit
SAXE CIRCUIT, Miluaukcc
STANLEY CIRCUIT. PhHadclt>hia
LOEW CIRCUIT
MID WEST CIRCUIT, Chkaao
HALABAN &. KATZ CIRCUIT, Chkano
WEST COAST CIRCUIT, Los Avgalcs
HOFFMAN CIRCUIT, NcuHaxvn. Conn.
CAPITOL THEATRE, New York
PARAMOUNT THEATRE, New York
ROXY THEATRE, New York
WOODWARD CIRCUIT, Detroit
GOLDBERG CIRCUIT, Omaha
BLANK CIRCUIT, Des Momes
WILMER &. VINCENT CIRCUIT,
Philadelphia
COMERFORD CIRCUIT, Philadelphia
HARRIS CIRCUIT, Pntshursh
ROWLAND & CLARK CIRCUIT,
Pittsburgh
MARCUS CIRCUIT, Salt Lake
GROMBACHER CIRCUIT, Spokane
JONES, LINICK & SHAEFFER, Chicago
KUNSKY CIRCUIT, Detroit
OLSON CIRCUIT, Indianapolis
LIBSON CIRCLJIT, Cincinnati, Ohio
REMBUSCH CIRCUIT, Indianapolis
SHANBERG CIRCUIT, Kansas City
CHAMBERS CIRCUIT, Wichita. Kan.
And hundreds of other important
and representative theatres
Play The Successful Islewsreel
-G-
NEWS
As Usual — Young Blood Qives You the Best There Is
\Vi
THE
DAILV
Tuesday, August 23, 1927
Atlanta Houses Face
Strong Competition
(Continued from Page 1)
new season two theaters will be dark.
The Forsyth, originally built for
Keith vaudeville, but used of late for
stock, shows no indication of open-
ing. It has been closed since June
when Publix decided to cut a season
of stock.
The Atlanta, which until last sea-
son housed Erlanger shows, was
dark all season except for occasional
attractions, and indications are that
it will remain dark. The Erlanger,
Atlanta's one house for "legit", will
open with "What Price Glory," thus
increasing competition in the picture
field.
The Howard, "de luxe" picture
house, starts this week the band unit
shows which are to be stage features
since Publix presentations are out.
Perhaps the hardest competition will
line up between Loew's Grand,
Keith's Georgia, and Universal's
Capitol. All three are combination
picture-vaudeville houses and they
with the Howard, Metropolitan and
Rialto all in a radius of a few blocks.
So far the Metropolitan has an-
nounced no change of policy and in-
dications are that this house, the
only independently owned theater in
the major first run class, may con-
tinue its present policy, which in-
cludes full week runs, with limited
orchestra. The Metropolitan is ex-
perimenting in presenting Chicco,
concert harpist, as a special attrac-
tion.
Presentations Poll
Launched in N. Y.
(Continued from Fage 1)
M'KUiott, the Mirror's photoplay
editor, states:
"A number of letters have been
received by habitual movie goers
complaining of this system. They
assert that it is the picture, and the
picture only in which they are inter-
ested. The ballets, the singers, the
choral groups and what-not are to
them, but an hour of wasted time.
Fans have also pointed out the in-
congruity of a program which com-
bines the ultra-aesthetic appeal of a
stage perforniance with a movie that
equals a boiled onion in artistic value.
"Without a doubt, this is a situa-
tion of importance. Every day the-
ater owners are increasing the scope
of their presentation. And at the same
time the very people for whom these
things are staged are voicing dis-
satisfaction.
"On the other hand, there are a
great many who greatly enjoy these
shows. And they advance the very
reasonable argument that an enter-
tainment of high merit, can be seen
at a movie for a moderate price as
opposed to the prohibitive amounts
charged for admission to the legiti-
mate. For there is Iktle doubt but
that our Broadway temples of the
cinema can and often do, produce re-
vues equal, if not superior to a great
many of snooty legitimates."
Bancroft in Conrad's "Victory"
Hollywood — "Victory", by Joseph
Conrad, will be the first starring
vehicle for George Bancroft under
a new contract with Paramount.
John Goodrich is writing the adapta-
tion and Joseph von Sternberg will
direct. Production starts in Septem-
])er.
"Vet" Publicity Man Dies
Milwaukee — Bart J. Ruddle, 59,
one of Wisconsin's first publicity
men is dead after a protracted ill-
ness. In 1889, he became associated
with Jacob Litt in the old Bijou the-
ater, Milwaukee.
15 Players Forsake
Films for Vaudeville
(Continued from Page 1)
Moran, James Kirkwood, Lila Lee
Norman Kerry, Wallace Beery, Bus-
ter Collier, Eugene O'Brien, VVillian.
Farnum, Alma Rubens, Johnii\
Downs and George Walsh, all oi
whom will be seen in sketches.
"Our Gang" will be brought from
the Roach studio to Broadway in a
special car for a brief engagement.
Conway Tearle will appear in a mon-
ologue on pictures, plus Shakespear-
ian recitations.
The campaign of vaudeville pro-
ducers for "names" is only beginning
it was asserted. Through Weber,
they declared they are negotiating
inr the highest stars on the screen.
Pasadena Loosens Censor Hold
Pasadena, Cal. — Confidence in pro-
ducers has prompted the city to re-
duce its Board of Review, which in
the past has censored all films, from
three members to one.
In the future, C. V. Cowan will
be the only municipal censor, and will
devote most of his time to keeping
the newsstands free of salacious
magazines.
Presentations Out
Kansas City — The question
of presentation or exclusive pic-
tures has been settled by the
patrons themselves at the Lib-
erty. Sam Carver, manager,
took a ballot vote to determine
the public's attitude toward
presentations. Out of 4,637
votes, 3458 voted in favor of
pictures exclusively, and 1,179
voted for stage shows or vau-
deville, proving that the public
in that house prefers pictures.
The Liberty never has had
presentation. Short acts, sing-
ing and the like, used to be giv-
en a couple of years ago.
Hannon Returns to Green Bay
Green Bay, Wis. — Louis B. Christ,
formerly with the C. H. Miles Amus.
Co. and manager of the Regent,
Miles and Oriental at Detroit, has
been appointed manager of Saxe's
Strand, Colonial and Grand at Green
Bay, to replace George Hannon who
has returned to Fond du Lac to re-
sume nianageinent of Saxe's Retlaw.
r irst Mat'l ]Net
Higher for 6 Months
(Continued from Page 1)
ond preferred dividends to $8.77 a
share on the 60,000 shares of no par
value common stock outstanding, ac-
cording to "The Wall Street News,"
in analyzing the present financial
structure ot the company.
Interests closely identified with the
corporation's affairs intimate that the
last half of the year has starteu
auspiciously and present indications
are that net profits during this period
will be substantially hip;her than
those of the corresponding six
months a year ago, the publication
further states. In the 12 months
ended Jan. 1, 1927, First National's
net income was |1, 032, 656, equal to
$42.58 a share on the first preferred
stock, and |12.19 a share on the com-
mon after deducting preferred divi-
dends.
First National did not release any
roadshow pictures during 1926. Its
lavorable earnings so far during the
current year, are held to be the more
gratifying as they accrued from re-
turns through general releases and
were not temporarily boosted by
larger income derived from general
distribution of first run pictures
which had been exploited in pre-re-
lease houses in previous months.
First National was in strong finan-
cial position as of Jan. 1, 1927, the
date of its latest available balance
sheet. It had a ratio of current as-
sets to current liabilities of about
3J^ to 1 on that date, while net work-
ing capital amounted to $8,411,036.
Cash totaled $1,079,341, while inven-
tories, an important item in the
balance sheet of motion picture com-
panies, because of the re-sale value
of pictures, was $6,108,712. Public
participation in First National Pic-
tures is confined to the first preferred,
which is an 8% cumulative partici-
pating issue, with a par of $100.
There are 24,250 of these shares
outstanding and this class is listed on
the N. Y. Stock Exchange.
Regular quarterly dividend of $2
on the participating first preferred
has been declared by First National,
payable Oct. 1 to stock of record
Sept. 13.
Open Haverhill Academy
Haverhill, Mass. — Academy of Mu-
sic has opened this week with Ed-
ward M. Foley as manager.
L. A. Theaters Face a
Union Walkout Sept. 1
(Continued from Page I)
pay increased .salaries for less work
to musicians, stage hands and op-
erators.
The present contract expires Aug.
31, and if the demands are not met
the ultimatum is issued that the
strike will be ordered Sept. 1. The
owners state that they have previous-
ly met so many union demands that
now business can stand no further
concessions. The two groups are in
conference, with exhibitors expecting
that the union will modify some of
the demands.
Regular musicians receive at the
present from $68 to $90 are de-
manding 10 per cent increase and a
straight six-day week. Stage hands
receiving from $5(1 to $80 a week de-
niand increase of $5 to $20 with
increase for overtime. Operators re-
ceive from $45 to $50 and now de-
mand $5 to $10 increase and a six-
day week. In addition to this, the
unions demand changes in working
conditions which the owners claim
will result in additional increases in
pay and less work.
Alabama "Blue" Law
Bill Meets Defeat
(Continued from Page 1)
the hands of a subcommittee known
to he against tlie measure.
The subcommittee is composed of
representatives of Montgomery and
Mobile counties, the only two coun-
ties in the state afifected by the bill.
A fight in which the last city elec-
tion was injected into it was made
on the committee floor, and speak-
ers presented their arguments.
Oscar L. Tompkins, of Detroit, led
the fight for a favorable report on the
hill with its author. He appealed to
the committee members to pass it
and then launched into an attack on
the press, criticising it for what he
termed "fun and shame" poked ati
members of the legislature for eX'
pressing their convictions.
Ben Lyon Returning
Ben Lyon, who has been spending
the past two months in Europe, is
due back today. While abroad,
he played the lead opposite Lya Mara
in "Dancing Vienna," made by the
Deutsches Film Producing Union in
Berlin.
Protest "Callahans" in N. O.
New Orleans — Alleging that "Cal-
lahans and Murphys," showing at the
Saenger is "vulgar and an insult tof
the traditional culture, refinement,!
modesty and purity of the Irish char
acter," the Ancient Order of Hibern :
ians addressed to Saengers Theaters} ;
a protest against further showing of'
the picture here. Saenger recom
mended deletions and objectionabh
matter was removed.
Providence, R. I. — Protests oi
"The Callahans and the Murphys'
made by Irish societies and clergy
have been withdrawn following a pri-
vate showing of the film. Similar
withdrawal of protests in severa
Connecticut cib'es also followed a
showing of the film.
i.m
THE WOKLD'S KECORD
(Nothing less. Gentlemen! Here tire the facts)
"WHAT PRICE GLORY
7 Days: August 13-19
ROXY THEATRE
NEW YORK
Total Receipts: $1^4,26'/. JO
Total A(hnissions: I J ^^8 6 6
99
"77/^ Pf^orid's Greatest Motion Picture'
at
'■'■The IV or Id" s Greatest Theatre'
has done the world' s greatest business,
THAT'S all:
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No, 5 -' An Advertisement to Advertisers
Every Saturday
YOU CAN REACH
of All (Class C to E) Theatres
^And 1,000 1st and 2nd Runs!
e
VERY Saturday, your advertising
message can reach 2/3 of all the
theatres in the nation — 1,000 1st
and 2nd run houses — more than 8,000
smaller theatres, a total of over 9,000
guaranteed weekly circulation !
By analysis, here is your greatest film
trade audience, in any single media group.
And, your profit lies with your distribu-
tion to the smaller exhibitors. Read what
this authority says about it:
"For more than 2 years, MOTION PICTURE NEWS has
been analyzing the theatre field. . . .The results follow: Total
Number of Theatres in the U. S. — 14,991, divided in this way:
Class A, 1,041; Class B, 1,706; Class C, 3,511;
Class D, 4,356; Class E, 4,377.
" . . . . Finally, the table is an eloquent reminder that it will
not do to put all the emphasis on the first runs, using the broad-
est definition of that term. (These are approximately 2,000 in
number — all of Class A and most of Class B.) If we subtract
2,000 from 14,991, the remainder is 12,991 — the great mass of
tjheatres with tremendous purchasing power and vital to the
industry's welfare."
— (M. P. News, Issue Feb. 11, 1927)
The
ASSOCIATED PUBLICATIONS
"National in Scope — Local in Service*
*THE REEL
JOURNAL
Kansas City and
St. Louis
*MICHIGAN FILM
REVIEW
Detroit
*MOTION PICTURE
DIGEST
Chicago-Indianapolis
i
*FILM TRADE
TOPICS
Denver & Salt Lake
City
New York Office:
C. J. Nuttall, Mgr.,
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Phone— Murray Hill 2593
*The OHIO
SHOWMAN
Cleveland & Cincinnati
*THE EXHIBITORS'
TRIBUNE
Okla. City & Memphis
Publication Office:
Glover Bldg.,
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*MOVIE AGE
Omaha & Des Moines
Chicago Office:
Nat Royster, Mgr.,
20 W. Jackson Blvd.
Phone— Harrison 3780
— H^ii
J^^ NEWSPAPER
>/* FILMDOM
ULTHE NEW?
ALLTHE TIME
rOL. XLI No. 46
Wednesday, August 24, 1927
Price 5 Cents
''Miserables
f f
m FAITHFUL version of
/-\ the famous Victor Hugo
classic. Too faithful as a
latter of fact because the pro-
ucer, in his endeavor to cover
11 of the narrative threads,
)und himself involved in too
inch footage.
VVe first saw "Les Miserables"
1 Philadelphia months ago. It
;as in eighteen reels and, in
hat form, unsuited for Ameri-
an theaters. It has been cut to
leven by Universal. A gener-
us and careful use of the shears
as made immeasurable im-
rovement in the original ver-
ion. All factors considered, the
diting job was well done. And
he picture, as it now stands, is
iteresting, primarily because of
:s world famous story.
Get the Spirit
The theater stands as a beacon in
-Ming merchandise. The pubhc, in
oing to and from the theater, has
jfficient minutes to indulge in vvin-
o\v shopping. In tliis fashion, the
urchasing idea grows. Further,
le theater increases property values
ince its ^special function is to serve
s the host of the community and
lus aids general prosperity.
The screen is the world's most ef-
ictive medium for the distribution
f information. Its genuine service
long those lines is universally recog-
ized. This business then is human
nd humane. Broadly, it has been
ind to those engaged in it. We
•ould, therefore, urge the knockers
3 recognize some of the virtues al-
longh they may not forget the blem-
;hes and help carry the standards
jrward. What happens within the
inks is one story.
For instance, abuses should not
each those on the outside. They
onstitute an internal problem purely
nd should be handled as such.
Sour as Usual
George Jean Nathan, of whom it
5 said he would prefer slow death to
^'itnessing a motion picture, takes
he sweetest crack of 'em all at pres-
ntations in "Judge". Nathan is not
air. While we sympathize with
ome of his sufferings, we hold that
is opinion is prejudiced. At any
ate, what he thinks is reproduced
Isewhere in today's paper and is
I'orth reading.
KANN
NEW BOOKING COMBINE
EORMED IN CLEVELAND
Not Meant to Lower Film
Rentals, Declares Firm's
Executive
Cleveland — Charles L. Casanava,
president of Associated Theaters of
Ohio, has completed his affiliation
with Affiliated Theatrical Utilities
Corp. of Buffalo, headed by N. Dip-
son, and will open new offices soon.
The company is formed to offer
service to independent theater own-
ers The service will be confined to
booking of film and exploitation sug-
gestions. The centralized booking
unit is not formed for the purpose
{.Continued on Page 6)
Si. LOUIS PRICE WAR
STARTED BY ORPHEUM
St. Louis — Starting its drive to win
back the patrons taken by first run
houses in the past four years, the
Orpheum Circuit has started a price
war by slashing admissions at the
Orpheum, Ninth and St. Charles St.
When it reopens Sunday top price
will be 75 cents. Sunday and holi-
(Ia\- prices will be SO cents at mati-
(Continued on Page -1)
TAKES NEAT WALLOP
AT PRESENTATIONS
Dubbing them as "the most feeble
form of theatrical entertainment ever
offered to American numskulls,"
George Jean Nathan, nationally
known critic and satirist, takes
a terrific wallop at presentations in
the current issue of "Judge."
"Nothing like them has been seen in the
world since the master minds given to de
(.Continued on Paiic -4)
Movietone in Toledo
Toledo — The Temple is closed for
two weeks to permit installation of
Movietone. This will be the first in-
stallation in the territorv. The Tem-
ple will open Sept. 3 with "Carmen."
Chaplin to Resume Work
Los Angeles — Following adjust-
ment of his personal affairs, Charlie
Chaplin is preparing to resume work
on "The Circus".
West Coast Hearings End;
Gov^t Decision by Winter
Cut Protection
Chicago — The Coston circuit
has closed with Paramount af-
ter acceding to B. and K's de-
mands for eight weeks' pro-
tection for loop theaters. This
deal will move films more rap-
idly since under the previously
prevailing system, B. and K. of-
ten secured as many as 13
weeks' protection for its down-
town theaters.
GEN'l THEATER STRIKE
CONFRONTS TORONTO
Toronto — .\ strike of 1.400 musi-
cians and other organized help on
Sept. 1 is promised by Joseph Weath-
erburn, business agent of the musi-
cians' union, unless exhibitors accept
demands for wage increases ranging
from $2 to $7 per week. The twenty
leading downtown and suburban the-
(Coiitinued on Paye 0)
Canadian Production
Studio Is Organized
Ottawa — The Lions Gate Cinema
Studios, Ltd., with headquarters in
\ ancouver. has been organized under
a Canadian Federal charter for the
purpose of producing and distribut-
ing Canadian pictures. Capital con-
sists of 500,000 shares of preferred
at $10 par value and 500,000 shares
common no par. The company has
purchased studio property in Van-
couver West.
21 Papers for Fall Meet
of Engineers' Society
The Committee of Arrangements
for the Fall meeting of the Society
of M.P. Kngineers to be held at
Whiteface Inn, Lake Placid, N. Y.,
announces that 21 papers have been
listed on the tentative program, with
the names of papers to be read and
their authors to be announced in two
weeks.
The committee consists of H. T.
Cowling, Louis Cuzzens, Mrs. J. H.
Theiss, P. R. McGuire and J. I.
Crabtree, chairman.
Final Testimony Gathered
in New York — Two
Witnesses Called
The Federal Trade Commission
yesterday concluded taking of testi-
mony in its case against West Coast
Theaters, and others, charged with
unfair trade practices in the operation
of theaters in California. The case
now rests and defendants will file
briefs, following which members of
the Commission will examine the
records. A decision is not expected
before late Winter.
The final hearing yesterday, held
in New York, was requested by Her-
bert L. Rothchild Knterprises. Inc ,
a respondent, which had the investi-
gation transferred from the West
Coast so that two witnesses could ap-
pear in its behalf. Jack Partington
and Sam Dembow. both of Publix,
were the witnesses. They were ex-
amined at length regarding former
{Continued an Page 6)
SUNDAY OPTION SIATED
TO REMAIN IN QUEBEC
Quebec — The official report of the
Royal Commission which for two
months has been investigating condi-
tions in picture theaters in Montreal
an<l other cities of the Province will
present its official report to the Gov-
ernment on Sept. 1, according to
Justice Boyer who directed the in-
quiry.
Although maajt-organizations urg-
{Continued on Page 4)
Loew's Ohio Theaters Take
Over Another in Cleveland
C leveland — Loew's Ohio Theaters,
Inc., have taken over the Circle, Eu-
clid Ave, and East 101st St. Actual
operation will commence the week
of ,\ug. 28. Under the Loew regime,
the Circle will play first-run neigh-
borhood repeat runs of downtown
pictures. The Park, Euclid Ave. and
East 101st St., will confine itself to
first-run policy. The stage there is
being enlarged. This gives rise to
the report that the Park will play
a combination vaudeville-picture pol-
icy.
THE
Vol. XLI No. 46 Wednesday, August 24. 1927 Price 5 Coats
lOHN W. AllCOATE
Publishei
Published daily except Saturday and holiday?
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-Presideni
and Editor; Donald M. Mersereau, Treasurer.
Business and Advertising Manager; Ralph
Wilk, Traveling Repreeentative. Entered as
second class matter May 21, 1918, at the
post-office at New York, N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York.
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad
way. New York, N. Y. Phone Circle 4736
4737-4738-4739. Cable address: Filmday.
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel : 'Phone.
Drexel 7000 and Washington 9794. London —
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London, W. I. Pari?
— La Cinematographic Francaise, 5, Rue
Saulnier.
Financial
Quotations
High Low Close
*tAni, .Seat. Vtc 47
*tAm. .Seat. Pfd 48
*Balahan & Katz 60
*Bal. & Katz Vtc 73J4
Eastman Kodak ..I70.K 167 Ji 169
*tFi!m Inspection 4
•First Nat'l Pfd 100^
Sales
1,400
FBO Established In
16 Foreign Territories
Ui.stribution has been established
for FRO ill 16 foreign territories
within the last year, according to
Joseph P. Kennedy. The affiliations
established are as follows:
Ideal Films, Ltd., United KinRdom; Socie-
dad General Cinematografica. Buenos Aires,
fnr .So. America; Luis Lezama, Mexico City;
Tnzai Eiga Kaisha, Ltd., Japan; Odcon The-
ater Co. nf .Shanghai for China, Manchuria
and British HongkoiiK; Indnstrias Remiidas
V. Matarazzo of Sao Panio for Brazil; Lie
Tek .Swie of Weltevreden for the Dutch East
Indies; Loet C. Barnstyn of The Haf»ne for
Holland; Albert Goose of Brussels for Bel-
ginm; France and Goulctte, Inc. of Manila
for tlie Philippine Islands; Raissi Freres of
Cairo for Egypt, Syria and Palestine; S. T.
.Stephens of Athens for (Jreece. Bulgaria.
Turkey and Armenia; Odeon Film Co. of
Prague for Czecho-Slovakia; Louis Sejourne
of Caracas for Centr.-i! America and Vene-
zuela; Leon Gaumont of Barcelona for Spain
.'Hid Portugal; Terra Film, A.B. for Sweden;
and Adam Filmi of Helsingsfors for Finland.
FBO Deal with Emelka
FBO ha.si closed a deal with Enielka
whereby the new Tom Tyler pictures
will be distributed in Germany.
Suit Brought Against
St. Louis Theater Corp.
St. Louis — Action has been
brought in the St. Louis Circuit
Court by the Gohman-Levine Con-
struction Co. for the appointment of
a receiver for the St. Louis (Jravois
Busuiess Block and Theater Build-
ing Corp., as well as an attachment
on the property for $24,664 and a
demand for an accounting.
Defendants named in the petition
are Reuben Levine, president, the
Title Guarantee Co., the St. Louis
Amusement Co. and Spyros R. and
Charles Skouras. The interest of the
St. Louis Amusement Company and
the Skouras Bros, in the property is
said to be that the St. Louis Amu.sc-
ment Co., which is controlled by
Skouras Bros., planned to operate
the picture theater located in the
building. This theater is scheduled
to open some time in September.
Equipment Notes
New Lobby Service
A new exhibitor service is being
provided by First National with a
four-color block one-sheet suitable
for lobby frames of first-run houses, i
also for sniping purposes. It will!
be supplied with all future releases,
starting with "The Crystal Cup."
Colvin Brown to Europe Aug. 30
Colvin W. Brown, vice-president
of FBO in charge of foreign distri-
bution, sailsi for Europe on the Beren-
geria Aug. 30.
Fox Film "A"...
17.14
17
17
1,200
tKox Theaters "A'
' 6SH
64 >4
65^8
4,000
'Intern'] Project.
SV.
Loew's, Inc
56Vi
56
56-4
i,s66
ttLoew's 6s 41ww
104 !4
104
104
10
*ttLoew's, 6s41x-war. . . .
104
M-G-M Pfd
25/2
25/2
25^
100
*M. P. Cap. Corp
9
Pathe Exchange .
m
7ii
7?4
166
tPathe Exch. "A"
34H
3 3 'A
3 3 'A
1,300
ttPathe Exch. 7s37
inn!4
100!4
100^
10
Paramount F-P .
lOh-M
104.5^
1065^
15,400
Paramount, Pfd. .
119
119
119
100
ttPara.Bway.5J^s51
100J4
ioo.y,
....
5
**Roxy "A"
30
29
**Roxy Units ..
34
32
* . • •
**Roxy Common .
8
7
* • • •
.Skouras Bros
36
36
36
.Stan. Co of. Am. .
67
66
66/2
• • • •
*tTrans-Lux Screet
4?^
*tT'niv. Pictures . .
33iA
Univ. Pict. Pfd...
100
100
100
10
tWarner Bros. . . .
16'4
16
16^
300
Warner Bros. "A".
2454
24
2AVi
700
Lindeman Promoted
Edward Lindeman has been ap-
pointed special sales representative
for United Artists. His first assign-
ment will be supervision of the Phil-
adelphia exchange during the illness
of Jack Von Tilzer. Lindeman was
formerly special representative for
the Harold Lloyd Corp., ultimate-
ly becoming assistant to the general
sales manager. Later he joined
United in Cleveland.
Goldberg to Open House
Harry D. Goldberg, director of the-
ater operations for Universal Chain
Theaters, leaves for Revere, Mass.
today to open the new Revere on
Aug. 29. The house seats 2,000.
The opening bill includes "Painting
the Town" and four acts of vaude-
ville.
Neu) Theaters
21st House for Sourbier
Toledo, O. — E. O. Souerbier, af-
filiated with a chain of 20 theaters,
has purchased the Lyric, Indianap-
olis, from Charles Olsen.
"Ivan" Prints Here
Prints of a Sovkino production,
"Ivan the Terrible," have just ar-
rived in this country.
Grainger Returns
James R. Grainger, general sales
manager for Fox, returned from an
extensive sales trip yesterday and was
closeted with William Fox most of
the day.
•Last Prices Quoted "Bid and Asked (Over
the Counter)
tCurb Market ttBond Market
NQTE: Balal)an & Katz is listed on the
Chicago Board; Skouras on the St. Louis
Pullman. Wash. — Plans have been com-
pleted by the Pullman Theaters Co. for a
theater here. Whitehouse & Price of Spo-
kane are the architects.
Carroll, la. — N. E. News is building a
theater to cost $80,000 and seat 700. It is
expected to open about Sept. 1.
Macon, Ga. — The Union Dry Goods Co.
are building a theater on Cherry St. to cost
$35,000.
Stock Exchange and Stanley in Philadelphia, tion of a $200,000 theater on Main St
When you think of
INSURANCE
you are thinking of
S T E B B I N S
Specialists in Motion Picture
and Theatrical insurance for
the past twenty years
Arthur W. Stebbins& Co., Inc.
1540 Broadway N. Y. C.
Bryant 3040
Pocatello, Wash. — The Main Street Invest-
ment Co. has been formed for the construc-
Stanley Opens Offices
Stanley Prod., Inc., which is pro-
ducing "When a Girl Loves," direct-
ed by Sidney Golden, has opened of-
fices at 1440 Broadway. The officers
are Stanley Gluck, president; Arthur
Schurberg, vice president; Emil
Gluck, secretarv-treasurer.
Fred Meade in Politics
Paintsville, Ky. — Fred Meade, ot
the Arcade is running for circuit
court clerk.
WHO WANTS THIS MAN?
The Jack of All Trades is seldom a successful business man, yet Versatility is
a great asset.
Experience in all the arts and sciences' tends to make an ever-useful AU-Around
man who knows "A little about everything and everything about something."
6. Literary man. Four years in prep schools, then Princeton university. Col-
lected library of over 4000 first editions and rare books. Been a student of literature
for over 25 years. Have accumulated a mass of material for the screen, including
synopses of over 400 novels, plays, etc., and a dozen of my own original stories.
7. Critic and Reviewer. Have, during the past seventeen years reviewed for
publication many hundreds of pictures.
8. Writer and Author. Have written seven published books numerous maga-
zine articles and editorials.
9. Editor-in-chief of several leading fan magazines for over fifteen years.
Suppose to know, therefore, what the public wants and doesn't want.
Box 20, The Film Daily
Ambassador Hotel, Los Angeles, Calif.
Slow Motion Invention
Washiiiglon Biirraii nf THE FILM DAIIV
Washington— A device has been in-
vented in Germany which permits
taking as high as 48,000 exposures
per second, according to the Dep't
of Commerce, It requires special ap-
paratus. There is no demand for it
in regular production, but it opens
up a large field for scientific work.
New Ohio Censor
Columbus, O.— John L. Clifton has
been appointed head of the Educa-
tional Department of Ohio. The state
censor board comes under this divi-
sion, Clifton was formerly connect-
ed with Ohio State University.
There is a 'Cornerblock' cut furnished
FREE for all Pathecomedies at your
Exchange.
FILM SALESMEN
are offered an opportunity to make
money on a side line in your own terri-
tory which will appeal to smart exhib-
itors. No samples to carry. Liberal
commissions paid regularly.
ROOM 1004
1457 Broadway N. Y. C.
'WE NEVER DISAPPOINT"
CJPBWFIIHI
CABORATORiEs
INCORPORATED
220 WEST 42^-° STREET
NEW YORK
PHONE-CHICKERINC 2937
ALLAN A.LOWNES, CEN.MCR.
oh
say
yo
did
u see!
(joyous tempo, with burst of trumpets)
^Have you got Douglas MacLean in "Soft
Cushions" booked? Have you seen the picture? If
X/OU.Q you haven't, do us a favor, please. Do yourself
and your bank account a favor. Screen it. Have your Paramount exchange screen it! It's that
ne plus ultra (Harvard for "greatest") of rarities, men — a natural knock-em-dead comedy
gem! A "Behind the Front". ^ Smart, sophisticated, youthfully breezy. And awfully, awfully
funny. Utterly diflferent, daring too. Right in tune with the times. Doug's great. Sue Carol, the
girl, is a gorgeous newcomer with "it" PLUS. ^ Every Hollywood-New York wayfarer brought
word "Soft Cushions" was a pip. But we wouldn't advertise it till we'd
seen for ourself. We saw, men! And how and what we saw! ^Hats
oflF to Doug and the Douglas MacLean Corporation. A bow for the wise
boy who put Doug wise to this rollicking yarn by the late George Randolph
Chester. The croix de box office (with a million palms — all applauding)
to Eddie Cline, director. And congratulations to you lucky exhibs who
have "Soft Cushions" on tap. Allah is sure good to Paramount showmen!
this is Sue
THE
Wed., Aug. 24, 1917
Complete "After Office Hours"
Esther Ralston has finished "After Office
Hours." Richard Arlen and Ford Sterling
have the supporting roles. Eddie Sutherland
directed.
* * *
Corrigan Writes Continuity
Lloyd Corrigan is writing the continuity
for Bebe Daniels' new picture "She's a
Sheik" from an original by John McDer-
mott.
* * ♦
"Bringing Up Father" in Work
Andreas de Siguerola has joined the cast
of "Bringing Up Father," Cosmopolitan
Prod, now in work at M-G-M, by Jack Con
way, after an adaptation of Frances Marion.
Polly Moran and Marie Dressier are featured
together. Prominent in the cast are Gertrude
Olmsted, Jules Cowles, Farrell McDonald,
Grant Withers and John Bowles.
* * *
Add to "Garden of Eden" Cast
With actual shooting started on the new
version of "The Garden of Eden," Corinne
Griffith's first United Artists picture, John
W. Considine, Jr., who will supervise the pro
duction, states Louise Dresser, Maude George
and Hank Mann had been engaged for roles.
* * ♦
Ernst Laemmle Assigned
Ernst Laemmle will direct "Phillis of the
Follies," Arthur Gregor's original for Uni
versal. John Clymer is adapting.
* * *
"Shanghai Bound" Ready
Subtitles of Richard Dix's new picture,
"Shanghai Bound," will be written by Julian
Johnson. The picture, directed by Luther
Read, is now in the cutting room. Mary Brian
has the feminine lead, with other important
roles played by Jocelyn Lee, Charles Byer,
George Irving, Arthur Hoyt, "Gunboat"
Smith, Tom Maguire and Tetsu Komai.
For a List of Organ
Manufacturers
Refer to
Free to
FILM DAILY
Subscribers
Takes Neat Wallop
At Presentations
(.Continued from Page 1)
vising amusements for the image? of God
first invented tick-tack-toe. How the mov-
ing pictures themselves, bad as they are,
have managed to survive these doubly idiotic
exhibitions is hard to figure out, for it is
pretty well granted that to find anything more
boresome than one of the prologues', aa audi-
ence would have to move en masse to Bronx
Park and watch the elephants getting a bath,"
he writes.
"In New York, as in other cities, this
movie prologue business is driving even the
movie audiences crazy, which, I think no
one will deny, is something of an achieve-
ment. * * *
"These movie prologues follow a cut-and-
dried routine. One of the impresario's big
ideas i& to hire six girls who can't dance and
to conceal the fact by silhouetting the poor
females against an opaque backdrop, usually
painted to resemble a forest by way of mak-
ing the girls' legs seem relatively thinner
ban the trunks of the trees. Another great
idea is paint the scene pink, rent a glass
chandelier and two Louis XIV chairs, rig out
the girls in hoop-skirts and white wigs and
call the result 'Minuet at Versailles on the Eve
of the Fall of the Bastille.' Still another gala
notion is engage a dozen ciiorus girls who are
out of jobs, put fancy kimonos on them,
have them gallivant around the stage pigeon-
toe fashion and program tlie gem, 'In the
l^and of Cherry-blossoms.' * * *
"It is all very well to argue that these pro-
logues must be pleasing to the move audi-
ences, otherwise the latter wouldn't stand for
them. But exactly the same argument may
be applied to an awful belly-ache. As things
go in this world, it is sometimes unfortunate
that people have to stand for things that they
ion't want to stand for and that they would
be a lot merrier without. If the moving
picture audiences actually want the prologues,
then I am ready to believe that theater
audiences actually want orchestraless- theaters.
The fact is that the movie audiences have
to stand the prologues just as the theater
ludiences have to stand cheap dinner gongs
n place of musicians. They can either take
It or leave it — ^and if they crave a movie
(there are said to be sucli persons in the
world) or a play, they simply have to take
it.
"The movie prologues are the last word
in entertainment banality. Up to date, there
hasn't been shown one — so I am reliably in-
formed by gentlemen acquainted with the
situation — that hasn't disgraced even the worst
movie put on the same bill. And as d s-
gracing goes, that may be said to be con-
siderable disgracing. One and all, they are
the sourest kind of dancing, pantomime and
vocal hash, unworthy of a second-rate turkey
show and as full of torture — even to a movie
audience — as a severe attack of sinus trouble.
The day that they are abandoned will witness
a renewed wave of prosperity for the pic-
tures. If they aren't, it will not be many
years before the big movie palaces will begin
to show figures on the wrong side of their
'edgers."
St. Louis Price War
Started by Orpheum
(.Continued from Page 1)
nees and 75 cents at night, with gal-
lery seats 25 cents. Last season top
was 99 cents.
The Orpheum will have the same
policy as last season — a featured pic-
ture and several acts of vaudeville.
Last season was a big one for the
Orpheum after it slashed its prices to
meet the competition of the Ambas-
sador and Loew's State. Up-town
the Orpheum Circuit with its St.
Louis Combatted the Missouri aiK
Grand Central, both operated by
Skouras Bros, for the patronage of
Grand Boulevard public.
Skouras Bros, and the Loew's Cir-
cuit have not yet announced what
steps if any will be taken to meet
the challenge of the Orpheum for
business.
Sunday Option Slated
to Remain in Quebec
(Continued from Page 1)
ed that theaters be closed on Sun-
days in Quebec, it is understood the
Commission will not make any rec-
ommendations along this line, prefer-
ring to leave it to the individual ex-
hibitor. The report will no doubt
contain suggestions for charges in
regulations governing inspection of
theaters. The building code will prob-
ably be altered to make it necessary
to install more exits and fire appli-
ances. Drilling of theater employes
for emergencies will also be made
mandatory.
Spence to Quit Titling?
Hollywood — Ralph Spence says he
will quit the title-writing field upon
expiration of his contract with M-G-
M and confining his future activities
to stage playwriting.
Reopen Waldron's Casino
Boston — Waldron's Casino, pic-
tures and burlesque, has reopened
after extensive alterations.
Riegel Definitely with Fox
Columbus, O. — Despite official de-
nials, Vernon M. Riegel, former head
of the State Educational Depart-
ment, is now head of the Fox non-
theatrical and educational depart-
ment with offices here.
Seattle Exchanges in New Quarters
Seattle — Western Film Corp., De
Luxe Feature Film Co. and TifTany
have moved to their new locations on
the new Film Row.
To Reopen Emery, Providence
Providence, R. L— The Emery of
the Fay chain will reopen Labor Day
with a change of name of the the-
ater to be made by competition. It
was formerly one of the Emery chain.
Bershon Duits M-G-M; Joins United
David Bershon has been named
special sales representative of Unhed
Artists, resigning as western division
manager for M-G-M.
New Theater Law in Hammond
Hammond, Ind. — The City Council
will vote on a measure before the
house to install a policeman in every
Hammond theater, at $5 per night.
Sponsors of the bill claim an officer
is necessary to prevent rowdyism
which they claim is prevalent at most
theaters.
K. C. Leads 1st Nat'l Drive
Kansas City — In the eleventh week
of First National's summer billing
drive, this city now leads. New Or-
leans has dropped to second place,
with New York third, followed by
St. Louis, New Jersey and the St.
John branches.
A Little
from *'Lots*'
By RALPH WILK
De Mille Planning His Next
Culver City — The next production
to be directed by Cecil B. De Milte
will be started late in the Fall. Jea-
nie Macpherson is vvriting the scen-
ario.
Robertson May Work Abroad
Hollywood — John S. Robertson,
for the past year and a half with
M-G-M, will terminate his contract
shortly. Robertson has been negoti-
atinn- with a British producer to work
abroad. Robertson's wife, Josephine
Lovett, writer, remains with M-G-M
until the termination of her contract
in March.
OEN H. STEARNS, who is design-
■" ing sets for the "Rainbow" se-
ries of color pictures, is thought to
be the youngest art director in the
industry. He was formerly with
Paramount and Robert T. Kane
units.
* * *
O .)■ Pusaing Show! Heywooc
Broun, Robert Benchley, Con Con-
rad and L. D. Froehlich bidding:
j-vreivell to Eddie Sutherland and
Monte Brice, who sailed to Europe
Saturday; Al Feinman, Howard
Dietz, George Morris, Benjamin De-
Casseres, Otto Kahn, Abel Green at
ike "A La Carte Revue."
* * *
Paul Ellis k7i07vs hoiv Jack
Sharkey felt when Jack
Dempsey put the quietus on
him. Ellis and Jack Halliday
did a fight scene five times in
succession, with Sidney Gold-
in directing. Each time, Ellis
had to take the count. The
scene will be seen in "When
a Woman Loves."
* * *
Ann Christy is combining business
and pleasure. She is visiting Coney
Island and various sights of interest
in and around New York. She is
playing opposite Harold Lloyd in his
new comedy and the script calls for
scenes at the Yankee Stadium, Coney
Island and other points of interest.
* * *
Jack Gain and Larry Hitt have
introduced quoits to the Paramount
studio on the Coast. Gain is still
the undefeated quoit thrower, while
Hitt fell before Frank E. Garbutt.
* + *
Lucia Backus Seger is
keeping busy at the Cosmo-
politan studio. She no sooner
finished work in "When a
Woman Loves" then she was
cast for a role in the Rainbow
color series.
* * ♦
Charles Christie is a great
booster for "The Road to
Rome." He has seen it twice.
"Hit the Deck" is Jack Pick-
ford's favorite.
* * ♦ *
Harry Edwards, production man-
ager on "Tillie's Punctured Ro-
mance," received a pleasant sur-
prise Friday. He inspected the He
de France and expressed a longing
to sail to Europe. He was over-
heard by Al Christie, who told him
to hurry and pack his duds. Harry
sailed Satiirday.
^5S«^
No. 6 — An Advertisement to Advertisers
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OCIATED PUBLICATIONS
^National in Scope — Local in Service*
*THE REEL
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Kansas City and
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^MICHIGAN FILM
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Detroit
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Chicago-Indianapolis
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Denver & Salt Lake
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Phone — Harrison 3780
t
THE
-.^Bg^
DAILY
Wed., Aug. 24, 1917
Xtm TIPS WHICH MIAN DOOMiS FOP SUC?WMEN
"Lovers"
(M-G-M)
Replicas of a tabloid newspaper
were distributed on the streets as
extras; the newsboys shouting out
the sensational headline, "Husband
Killed in Tragic Love Duel." The
papers advertised "Lovers" and also
mentioned the name of theater and
plajf dates. — George T. Cruzen, Pal-
ace, Lockport, N. Y.
"Metropolis"
(Paramount)
Knowing that picture was full of
unique effects in photography and
setting, as well as in theme, invited
a controversy. Passes were awarded
to persons writing the five best rea-
sons why "Metropolis" would be
popular and also to persons writing
the five best reasons why it would
not be popular. Since both sides of
the question were to be argued, an
unusually large number of replies
was received. Since even those who
didn't like the picture had to come
to see it in order to write about it.
— J. P. Harrison, Hippodrome, Waco,
Tex.
"Resurrection"
(United Artists)
A special banner was made for use
in lobby. After the sign was painted
and still wet a lot of artificial snow
was put on it which made it look
very cool and inviting. Board frames
were made for the banner and these
were treated in the same manner;
putting artificial snow on while the
paint was still wet. Two large trees
were placed on either side of the
entrance; the trees being covered
with whitewash to give them the
snow effect. — James H. McKoy, Rex,
Spartansburg, S. C.
"White Pants Willie"
(First Nat'l)
A sandwich man dressed in white
pants paraded streets with boards
carrying the title of picture, name of
theater, and play dates together with
"sales" copy. Two window tie-ups
with merchants featured special sales
on "White Pants." These windows
also carried stills in large mats with
suitable copy. — Chas. S. Morrison,
Arcade, Jacksonville, Fla.
Fox Re-Issues "Honor First"
In the re-issue of "Honor First,"
George Gibb's war story featuring
John Gilbert and Renee Adoree, Fox
is preparing new paper and exploita-
tion to meet current exhibitor re-
quirements.
Ralph Brown Returns
Ralph Brown of the legal staff cov-
ering foreign markets at First Na-
tional, has returned from Europe.
Wiley on Sales Trip
George H. Wiley, vice-president of
the Peerless Pictures has left on a
business trip and will visit all ex-
changes in key cities.
W. G. Hearings End;
Decision by Winter
(Continued from Fage 1)
connections with Rothchild, who at-
tempted to prove, through the wit-
nesses, that no agreement existed be-
tween West Coast and the Rothchild
circuit regarding the buying or book-
nig of pictures.
Dembow was the tirst on the stand.
He was examined by William Mal-
lard, a New York attorney, for the
respondent, and cross-examined by
J. Edwin Rowland, district attorney,
tor the Government. J. W. Bennett,
Federal Trade Commissioner, pre-
sided.
Dembow, who bought product for
the Rothchild theaters in San Fran-
cisco, from the fall of 1923 to 1925.
described, in detail, the 'Frisco theater
field while he was with Rothchild.
Partington, following Dembow on the
stand, collaborated the latter's state-
ment that no agreement existed, in-
sofar as they knew, between West
Coast and Rothchild. The examin-
ing commissioner also questioned
each witness regarding their testi-
mony, none of which proved sensa-
tional.
Following testimony, Mallard mov-
ed that certain testimony affecting
Rothchild be striken from the rec-
ords, "on the grounds that it was ir-
revalent, incompetent and immaterial
and no evidence was introduced by
said testimony," The Commissioner
denied the motion and the case then
rested. Testimony which Mallard
sought to have ruled out of the rec-
ords was made by A. M. Bowles
and Herman Wobber during hearings
on the Coast.
The West Coast case was em-
bodied in two complaints which were
prosecuted jointly. They were issued
May 29, 1925. In one. West Coast
Theater, Inc., of Northern Califor-
nia; the T. & D. Jr. Enterprises, Inc.;
Herbert L. Rothchild Entertain-
ments, Inc., and H. M. Turner, Fred
Dahnken, C. L. Langley and F. W.
Livingston, partners doing business
under the nanie of Turner, Dahnken
it Langley, are named as respond-
ents, and are charged with having
conspired together for the purpose
of hindering, restraining and pre-
venting producers and distributors in
other states from leasing their films
to competitors of respondents and
with having made agreements as to
competition between themselves in
the exhibition of films.
The other complaint names West
Coast Theaters, Inc.; West Coast
Theaters, Inc., of Northern Califor-
nia; Venice Amusement Co., Holly-
wood Theaters, Inc.; All Star Fea-
ture Distributors, Inc., Educational
Film Exchange, Principal Pictures
Corp.; and the partners H. M. Tur-
ner, Fred Dahnken, C. L. Langley
and F. W. Livingston, operating as
Turner, Dahnken & Langley; and A.
L. Gore, Michael Gore, Sol Lesser,
Adolph Ramish and Dave Bershon.
They also are charged with having
conspired to hinder, restrain and pre-
vent outside producers or distribu-
tors from leasing their films to com-
petitors.
Taking of testimony when the case
PHIL
M.
SEZ/
"Well, well! Our dear
old public hasn't forsaken
us after all. Did you
notice how Broadway
business piled up last
week? There's some hope
left, it seems."
was first launched in 1925 occupied
hut one day, the hearing having been
(li.scontinued in order that a stipula-
tion of agreed facts might be draft-
ed. The examiner's report, based on
tile stipulati(jn was filed June 7 and
was followed June 24 by the respond-
ent's exceptions. The commission's
brief was filed August 25 and that of
the respondents Sept. 28. Further
arguments were heard Nov. 8, at
which time the commisssion severely
criticised the stipulation and later or-
dered that the stipulation be ignored
and the taking of testimony continu-
ed. Testimony has been taken at
various times, until about two
months ago when the case practical-
ly ended on the West Coast. At
that time, the respondent, Herbert L.
Rothchild Entertainments, Ins., ap-
plied to have the hearing transferred
to New York to hear testimony of
Partington and Dembow.
"Shanghaied" for Hippodrome
Marking total of sx pictures in
Broadway houses in six weeks, FBO
goes into the Hippodrome the week
of Aug. 29 with "Shanghaied."
Three Paramounts on B'way
Paramount holds sway at three
first-runs this week. "The Way of
All Flesh" continues at the Rialto;
"Wings" is at the Criterion and
"Underworld" at the Paramount.
Becker Sailing
Dr. Rudolph Becker, foreign man-
ager for Ufa, sailed for Berlin on the
S.S. New York. He met the trade
press at a luncheon Monday. Among
topics discussed was the German
"kontingent" which, Becker declared,
had its advantages, since it brought
into Germany only good pictures.
This, he explained, was due to the
fact that the buyer closed for pic-
tures on a selective basis only and
naturally picked the best.
"Allah" at Embassy
"The Garden of Allah" will open
at the Embassy Sept. 2 for an in-
definite run. No arrangements have
been made for "The Trail of '98."
"The Student Prince" will prob-
ably succeed "The Big Parade" at
the Cohan in September.
New Booking Combine
Formed in Cleveland
(.Continued from Page 1)
of lowering film rentals, Casanave ;
states. Distributors had refused to
recognize Associated Theaters of
Ohio as representing a group of the-
ater owners. This refusal has been
withdrawn. Casanave states that
there are bout 500 independent houses
in Ohio, representing an investment
of $50,000,000 and that the service
is planned to protect this investment.
Associated Theaters of Ohio and Af-
filiated Theatrical Utilities Corp. of
Buffalo represent 135 theaters at '
present.
Gen'l Theater Strike
Confronts Toronto;
(Continued from Page 1)
aters employ about 400 musicians.
The situation is being watched by
operators, electricians, stage hands
and others in all theaters.
Theater owners point out that the
musicians have had three increases
in the past five years and it is as-
serted that the wages of musicians
run as high as $55 and $60 per week.
Conductors of orchestras are also
paid as high as $85 and $100 a week.
Ottawa Undisturbed
Ottawa — Exhibitors here will not
have any differences with organized '
labor this year for the reason that
business relations have been pleasant
for some years.
Blumenthal Returns
I. Blumenthal, general manager for
Paramount in Germany, sails today
on the Aquitania for Berlin.
Krazy Kat Get-Together
Charles J. Mintz of the Winkler
organization was host yesterday at
a luncheon at which Paramount short
subject executives and members of
the Krazy Kat Studio met. Those
present included Mike Lewis, Miles
Gibbons, Lew Diamond, George
Wultner, Ben Harrison and Manny
Gould.
Ready for Distribution
JOSEPH B. HARRIS
presents
ELGAUCHO
with
Paul Ellis, Sally Long,
Don Bensar
A two reel subject
done in KELLEY COLOR
The firs-t of a series of
twelve subjects
WAeHl¥S?kPilt
oyPILMDOM
ALL THE NEWS
ALL THE TIME
VOL. XLI No. 47
Thursday, August 25, 1927
Price 5 Cents
Music
MUSIC hath charm. Here's
another bit of proof.
We dropped into one
' of the de luxe houses last week
and sat through the show. It
was good. Presentation was at-
mospheric and a fine introduc-
tion for the picture. What came
later was an agreeable shock.
From start to finish of the fea-
ture the orchestra played. Not
an organ, but every goldarned
musician. It was a kick.
A Plug for the Picture
Usually you get the orchestra dur-
ing the short subject and through
the iiewsreeis, but as soon as the
main title of the feature is flashed on
the screen, the musicians play a few
bars and leave the pit. The effects
secured by an organ are fine. The
place of this valuable instrument in
the modern theater's musical organi-
zation is definite but won't you agree
that it makes a whale of a difference
when the organist, plus the rest of
the orchestra, hit it off at the same
time?
All studios have small orchestras
on the sets. Directors know that
the proper musical accompaniment
brings quicker response from the ac-
tor or the actress. The same holds
true in the theater with an audience.
There are some wise showmen —
all too few unfortunately — who have
discovered how much better the pic-
ture gets over when the music is
there to entrance the audience. We
are hopeful more will try it.
Labor
September first approaches. With
it comes disturbing reports of labor
difficulties. In many key cities, the
issue must be disposed of.
We would suggest to both exhibi-
tors and union officials sanity in their
deliberations. Strikes mean an in-
terruption in the ordinary course of
the theater's business. Likewise are
they unsatisfactory to the employee.
It is far better to meet with an un-
derstanding of each other's problems
and in that way iron out whatever
troubles may exist. It has been done
by round table conference in pre-
vious years. Why not now?
KANN
Theater Parley On
Col. W. S. Butterfield and
Ed Beatty, representing Bijou
Theatrical Enterprises — the
Butterfield circuit of Michigan
— and Kenneth Fitzpatrick and
Blair McElroy of Fitzpatrick
and McElroy are in New York
in connection with the deal
whereby the Fitzpatrick and
McElroy chain will merge with
the Butterfield houses.
Publix owns a 25 per cent
interest in the latter chain and
is interested in the F. and M.
houses through B. and K. Both
are active in Michigan.
TROUBLE IN HOUSTON;
'OPEN SHOP' AN ISSUE
Houston — Excitement prevails in
theater circles here for five i»icture
houses have replaced union operators
with "open shop" men. The five the-
aters, Iris, Rialto, Olympic, Folly
and Crown, are the only open shop
houses in town.
The open shop condition is the re-
sult of a walkout of the operator at
the Iris when he was instructed to
{Continued on Page 4)
NEW ENGLAND M. P. T.O.
EORMED AT BOSTON
At the request of exhibitors of
Massachusetts, Maine, New Hamp-
shire and Vermont, President R. F.
Woodhull of the M.'P. T. O. A.,
spent the early part of this week in
Boston where several conferences
were held during which arrangements
were made to develop organization
{Continued on Page 8)
"Underworld" at Rivoli
For an Indefinite Run
"Underworld," which is playing
the Paramount this week, will move
into the Rivoli for an indefinite run
Saturday. This occasions shifting of
"Firemen,, Save My Child," which
(Continued on Page 4)
Third Week for "Glory"
S. L. (Roxy) Rothafel has decided
to hold over "What Price Glory"
for a third week.
Talk of Split in N. Y. First
Runs to Satisfy Ind'p'ts
OPERATORS' STRIKE IN
CHICAGO MAY SPREAD
Chicago — The strike called by op-
erators at the Belmont Tuesday had
spread by night to other theaters of
the Orpheum Circuit. The walk-out
was confined to the operators and did
not affect the other employees. The
sympathetic strike may spread to
other theaters in the city, it is feared.
The operators claim that the Bel-
(Continued on Page 2)
Germany Survey Shows
Total of 4,293 Houses
Berlin — Results of a recent survey
conducted by the "Jahrbuch der
Filmindustrie" show the number of
theaters throughout Germany now
total 4,293. These are divided into
the following groups according to
seating capacity: 99 seating 1,000; 287
(Continued on Page 2)
Lillian Gish Plans for
Future Still Unsettled
Hollywood — Contrary to a report
circulating through Hollywood, Lil-
lian Gish brands as untrue the state-
ment that she will rejoin D. W.
Griffith at United Artists upon ex-
(Contimied an Page 4)
Discuss T. O. C. C. Resolu-
tion C harg i ng
Discrimination
Efforts are being made to adjust
the allocation of first runs in Greater
NciV York in order to meet the com-
plaints of unfair treatment registered
by the Theater Owners' Chamber
of Conmicrce. To this end, it was
learned yesterday, S. R. Kent of
Paramount, Andrew W. Smith, Jr.
of First National and Charles Mos-
kowitz of I.oew's, Inc., on Tuesday
held a conference with Sol Raives,
president of the T. O. C. C. and a
committee composed of Arthur
(Continued on Page 2)
ELOOD RELIEE EUNDS
SWELLED TO $417,212
The industry's contribution to
Mississippi Vallcv flood sufferers to-
taled $417.212.12,'Film Boards yester-
day reported to Will H. Hays. The
funds were raised by hundreds of the-
aters which gave benefit performances.
Distributors contributed film worth
$44,593.46 for such shows.
Los Angeles led with $54,273.84.
(Continued on Page 11)
Economy Meeting Soon
The meeting of chain theater ex-
ecutives to discuss ways and means
of reducing overhead will be set very
soon. Sam Katz issued the call prior
to his departure for Europe. In all
likelihood, a day shortly after Labor
Dav will be selected.
Blank Returns
A. H. Blank, Mid-Western theater
owner, is hack from Europe.
Sheehan Back in Sept,
London — Winfield R. Sheehan of
Fox, sails for New York next week.
Hatrick to the Coast
Edgar B. Hatrick. who has charge
of the motion picture interests of
William Randolph Hearst, left yes-
terday. He will remain on the Coast
for several weeks.
Harris Amusement Co.
Buys In 8 Houses
Pittsburgh — The Harris Amuse-
ment Co. has added ei.tjht theaters
to its circuit, the houses being located
in Johnstown, Tarentum, Washing-
ton. Butler and in Findlay, Ohio.
The Johnstown house is the Ma-
jestic. From Louis Stein the com-
pany has secured the Peoples and
(Continued on Page 8)
Buys in Bayonne
The Stanley-Fabian Corp.
has closed a 21 year lease for
the De Witt, Strand and Opera
House at Bayonne, N. J., with
David Kaiserstein. The trans-
fer takes place Labor Day. It
is understood the Stanley plans
to build in Bayonne will not
be abandoned.
THE
Vol. XLI No. 47 Thursday, August 25, 1927 Price 5 Cents
JOHN W. AllCOATE
Publisher
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York, N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00: 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday.
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel : 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London, W. I. Paris
— La Cinematographic Francaise, 5, Roe
Saulnier.
Germany Survey Shows
Total of 4,293 Houses
(Continued from Page 1)
seating between 600 and 1,000; 1,392
with between 300 and 600 and 2,515
with less than 300 seats.
Of the total number, 2,500 theaters
play three-day programs, 1,600 have
weekly programs with occasional
half-weekly changes, and 200 alone
feature regular weekly programs.
Depinet Returns
Ned Depinet, general sales man-
ager for First National, is back in
New York from a sales trip.
Lyon at Hippodrome
Ben Lyon, together with Claudette
Colbert and Hugh Cameron, will
make personal appearances tomor-
row evening at the Hippodrome in
conjunction with the showing of
"For the Love O' Mike," in which
they have principal roles.
F B O Ltd. Start First
London — F. A. Enders of F B O
Ltd. announces his company will
start its first British production on
Ang. 29 at the Gaumont studio, star-
ring Owen Nares in "This Marriage
Business."
This is the first of a series of four
which the company plans for pro-
duction in England. Plans for the
remaining three are well under way.
If You Are in the"
Market for Any Kind of
MOTION PICTURE
APPARATUS
CONSULT US AND SAVE
HONEY
SEND FOR OUR PRICE LIST
U]fic.LO£i«HBys
▼▼no West 32'«'St.Nc<uyork.N.y.*^
I
Phooa Penna. 0330
Motion Picture Department
U. 6. and Canada AceaU for Dabtla
Talk of Split in
N. Y. First Runs
(.Continued from Page 1)
Hirsh, Leo Brecher and Harry Such-
man.
It is understood no binding com-
mittments of any nature were made,
the discussion being finally put off
until after Labor Dad.
Will H. Hays was responsible for
the get-together. His action followed
the mass meeting of the T. O. C. C.
on July 14 at which time thi exist-
ing first run situation in the greater
city was condemned in the following
resolution :
WHEREAS, the consensus of opinion of
this meeting is that the remedy for the ills
of the business lies not only in reducing the
cost of production and in resulting lower
film rental, but also in a fairer method of
distribution and
WHEREAS, the present practice of con-
fining first runs to producer-owned theaters
is injudicious from a revenue-producing
standpoint, and results in stunting the de-
velopment of the independent theater-owner,
it is therefore unfair to the public and calls
for prompt reform.
BE IT THEREFORE RESOLVED that
negotiations be initiated through the M. P.
Producers and Distributors of America, Inc.,
to give the independent theater owner a fair
opportunity to play first runs on equal terms
with producer-owned circuit theaters; and be
it further
RESOLVED that, if these negotiations fail
to bring the desired result, legal steps be
taken to accomplish this result.
At the meeting, feeling ran high.
At its conclusion, the T. O. C. C.
was determinel to be successful in
its efforts to secure a portion of first
runs in order to compete with large
circuits such as Loew's or to make
the issue a legal one.
This question has been a sore in
New York exhibitor circles for years
There have been instances where
large circuits^ through their buying
power, have been enabled to keep
product from houses which in no
wise could be construed as opposi-
tion. Exhibitors have frequently used
the argimient that their investments
in neighborhood theaters have long
since made it compulsory for them
to secure a portion of first runs all
of which now go to various large
chains in the city.
Reopen Salem's Grand
Salem, Ore. — It is announced that
the Grand, at the southwest corner
of High and Court Sts., will be re-
opened to be operated every Satur-
day and Sunday under the manage-
ment of Al Krause. The theater is
one of three owned by Geo. B.
Guthrie and included in the new ar-
rangement whereby they are to be
operated jointly by Guthrie and the
West Coast Theaters, Inc.
Colony Opens Sept. 9
The Colony, now dark, will be
opened by Hugo Riesenfeld on Sept.
9, when Universal inaugurates a new
policy. A reserved seat opening will
be followed by regular continuous
performance policy, beginning each
day at noon.
Ford's Theater Soon Complete
Metuchen, N. J. — The new theater
at New Brunswick Ave. and Corrielle
St., is nearing completion and will
be ready for occupancy in the latter
part of October, according to A. R.
A. Overgaard, owner and builder. The
playhouse cost well over $40,000.
Tiffany Lists First 7
for Release Next Season
Tiffany's first seven pictures for
1927-1928 are "The Girl from Gay
Paree," "Their Hour," "Once and
Forever," "Lingerie," "Grass Wid-
ows," "Women's Wares" and "Streets
of Shanghai." Four are now in pro-
duction, and work has been started
on the first of four Jack London sea
stories.
The fifth week of the Tiffany Na-
tional Sales Contest shows the At-
lanta exchange in the lead with De-
troit and Denver close behind. Har-
ry Brown, formerly special repre-
sentative in Philadelphia, has suc-
ceeded Tracey Cunningham as branch
manager at Washington. The Fay
circuit has booked the Tiffany Gems
complete for all the circuit through
the Buffalo exchange.
Marcus To Manage New State
Woodbridge, N. J. — Nathan Mar-
cus will manage the new State which
will open Sept. 15. He is well known
here as former manager of the
W^oodbridge. Marcus has been made
general manager of the Block Amuse-
ment Circuit which includes two
other theaters in Highland Park and
Hawthorne. He will supervise all
three.
New Theaters
St. Louis — General contract for the E'ite
at the corner of Eighteenth St. and Park A
Ave. has been awarded to George Moeller.
Sigoloff Bros, are the owners and plan to
operate the theater.
Overland, Mo. — John O'Connell plans to
erect a theater, store and office building on
Woodson Road to seat 850. Stevens &. Moel-
lenhofif of St. Louis are the architects.
Danbury, Conn. — The Palace is expected to
be ready for opening about Oct. 1.
Maywood, Mo. — Edward C. Dart has open-
ed the Maywood at Van Horn Road and
Hardy Ave., seating 800.
Riverside, Cal. — Roy Hunt has started work
on his new theater at Market and Seventh.
The architect is M. Eugene Durfee. It is
expected to open Jan. 1.
Mt. Lebanon, Pa. — United Amusement Co.
will build a $350,000 theater on Washington
road in Central Square, to seat 1,800.
Ludlow. Mass. — Frank R. Burr is building
a $60,000 theater on Hubbard St. to seat 700.
Hartford, Conn. — David Weinstock has
started work on the new City Hall theater
at 42 State St., to seat 1,000. The theater
will be completed by Jan. 1. G. Cudemo and
the Southern New England Contracting Co.
have charge of the general construction.
Hammond, La. — Columbia Theaters, Inc.,
have had plans prepared by architect Norman
V. Rivier of Baton Rouge for a $60,000 the-
ater.
Developing— Printing
and TITLES-
Specializing in First Prints
35 and 16 m. m. equipped
130 West 46th St. Bryant 4981
Operators' Strike in
Chicago May Spread
(Continued from Page 1)
mont tried to dispense with two of
its four operators, stating that be-
cause of the five acts of vaudeville
there was no need of two operators
on each of two shifts. This caused
the union men to walk out.
Start Work on Dallas House
Dallas — Work has commenced on
the Little by the Dallas Little The-
ater Co. Fuess & Co. were awarded
the excavation contract. Henry Coke
Knight and C. A. Thomas are the
architects. It is expected to open
the house Nov. 1.
Ray Henry to Salt Lake
Ogden, Utah — Ray M. Henry,
manager of the Paramount here, has
been transferred to Salt Lake where
he will manage the Orpheum. Harry
Ashton of Provo will succeed him as
manager.
Aragon Theater Co. Formed
Milwaukee — Aragon Theater Co.,
a new Milwaukee concern, has been
formed to operate theaters. Mem-
bers of the company are Guy W.
Poole, Edmund F. Blauer, and
George J. Buerosse.
^i
Comedy
Hal Rpadis^^-HUHtascaJs
There is a 'Comerblock' cut furnished
FREE for all Pathecomedies at your
Exchange.
The PEP of the PROGRAM
/>l«)l)nC'ING - niSTKIHITlNCi
Novelty Short Subjects
To EXCHANCitS and THEATKIiS
^ ^ll>H EXCHAiVc^
72W SI.VrNTH AVI:., NIAV VtlKK
AMALGAMATED
VAUDEVILLE AGENCY
Attractions for
Picture Theatres
Standard VatideviXle Acts
1600 Broadway, New York City
Phone Penn. 3580
->^
THIS IS FREE!
— a specially prepared mat /
your local newspaper
(Write us for the mat today — it's free.)
STARS!
STARS!
STARS!
GREAT NEWS
for the public of Niagara' Falls
AGAIN! THE STRAND SCORES!
in the face of the mightiest competition the theatrical bust'
ness has ever known, we are proud to announce that we
have been able to secure for our friends and patrons
NOaMA StkAJIM
m>CHA«lN
AGAIN FOR THE COMING SEASON
! ! ! ! EXCLUSIVELY FOR NIAGARA FALLS ! ! ! !
the mighty, world-renowned, greatest of all
MetrO'Qoldi^yri'Mayer Pictures
ccffTACAMcr
Km)
A»Tm I OAftB
* ILl I *M HAINSS
THE STRAND
is first to present at
popular prices
To* H« o( Ak CenttJrv
THE
BIG
PARADE
■ad fbc Epic of cbe Screen
BEN-HUR
JUST A FEW OF THE SEASON'S COMING TRIUMPHS
JOHN GILBERT LON CHANCY RAMON NOVARRO
AMD OTHEB OREAT RLMS
UAllOM L-iAVtSS
YOU'VE got
TO hand it
TO Mister
A. C.Hayman
OF Niagara
FALLS, N. Y
HE booked
THE whole
WONDERFUL
M-G-M service
FOR his Strand
AND he's
TELLING the
FOLKS about
IT in a big
SPLASH!
THE public
KNOWS M-G-M
IS delivering
THE Big Ones
RIGHT now!
IT pays to
ADVERTISE
THAT you're
THE Big Time
SHOWMAN
WHO'LL show
THE Big Time
SHOWS of '27''28
MelxQ(/o/dwi//j'H3Y^T^ ^
■
9
■
1
s
A
ri
B
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d
DAILV
Thurs., Aug. 25, 1927
Trouble in Houston;
"Open Shop" an Issue
(Continued from Page 1)
run some slides voicing anti-union
propaganda regarding the new wage
scale demanded by operators which
becomes effective Sept. 1. The slides
were to have been run at all the the-
aters which went "open shop" on
Saturday. Operators were replaced
when they refused to run the slides.
They said they were acting under in-
structions from their local union.
Eddie Miller, business manager of
the union, collected the sHdes from
the theaters and returned them to
Will Horwitz of the Iris, saying
that they would not be run by union
operators. Conferences between Hor-
witz and the operators have been
held but without adjustment of dif-
ferences. The theater manager con-
tended that the operators had no
right to censor what he ran on his
screen. The operators, on the other
hand, claimed the slides were deroga-
tory and should not be run.
The Majestic, an Interstate house,
has rejected the proposed raise in
wages but will continue to employ
union men at least until Sept. 1, Ed-
die Bremer states. C. B. Stii?, city
manager for Publix, said that Publix
had neither accepted nor rejected the
new contracts. Action will be taken
next week, he said.
Lillian Gish Plans for
Future StiU Unsettled
(.Continued from Page 1)
piration of her present M-G-M agree-
ment.
Lillian Gish is now in New York
from Hollywood.
Griffiths Plan Disposes
of Lillian Gish Reports
Hollywood — D. W. Griffith, in a
statement issued yesterday, announc-
ed completion of plans for the next
three pictures which he will make
with United Artists, and in none of
these will Lillian Gish appear. This
disposes of reports that Miss Gish
was to appear under his direction.
Goldburg Leaves for Coast
Jesse J. Goldburg, president of
First Division Distributors, left yes-
terday for Hollywood.
Cartoonist Sails for Europe
Roland D. Crandall, animated car-
toonist formerly with Red Seal and
now associated with Pathescope, will
sail Saturday on the Cedric for Eu-
rope where he will film historical
scenes and gather material for a new
short subject series.
Mussolini Employs Talking Films
Rome — Enabling him to appear be-
fore audiences throughout Italy with-
out danger of assassination. Premier
Mussolini is having a talking film pre-
pared that will show his daily activi-
ties.
Hold Over British Film
Toronto — Because of heavy patron-
age, Manager Thomas Daley of the
Tivoli held over "Nelson," a British
picture to be released by Regal Films.
New Theater for W. Toledo
Toledo— Martin Smith and J. A.
Beidler, owners of a chain of sub-
urban houses, have broken ground
for another in West Toledo. It will
have 1,500 seats and open about the
first of the year.
Reopen Columbus Theater
Columbus, O. — The Loew-United
Artists Broad Street, formerly the
James, reopened Aug. 21 with a com-
bination policy after being closed
several months for alterations.
Wallace Allen in Cleveland
Cleveland — Wallace Allen, former-
ly with Paramount in Memphis, is
now in charge of publicity for the
Allen.
Jennings Managing Keith's Temple
Detroit — Herbert Jennings, former
nanager of Keith's Palace, Indianap-
olis, has been made manager of
Keith's Temple, succeeding Arthur
Goebel. The Palace now plays pic-
tures with vaudeville after 20 years
of straight vaudeville.
Fined for Transporting Fight Films
St. Louis — William Sievers appear-
ed in the Federal Court, pleaded
guilty to a charge of interstate trans-
portation of the Dempsey-Sharkey
fight films, and was fined $500. The
pictures were shown in the Garrick,
and are scheduled for Kansas City,
St. Joseph and other cities in the
state. Sievers paid the fine prepara-
tory to showing the pictures, which
is the customary practice when fight
pictures are to be shown. He brought
the film from Chicago in an auto.
Features Britisb Program
Ottawa — The Regent gave a spe-
cial British program the week of
Aug. 15, the screen feature being
"Madame Pompadour."
Rebuilding Hull Theater
Hull, Quebec — Donat Paquin,
owner of the Laurier, will reopen
his house in September after rebuild-
ing operations increasing the seating
capacity to 1,400.
I
Another House for Fleischman
Toledo— The State, a 2,000-seat
house now being built by George
Fleischman, will be completed Nov.
1. Fleischman now owns the Atlas
and World.
Saengers Expansion On;
in Panama and Jamaica
New Orleans — Three developments
in the program of Saenger Theaters,
for expansion in Panama and Ja-
maica, are under way.
Saenger has purchased the Gay-
ety at Kingston. In addition, Saen-
ger will erect a new theater at Rose
Gardens, Kingston, as part of a $500,-
000 project to develop theatrical en-
terprises in Jamaica. A third enter-
prise already in progress is the thea-
ter now under construction in Pan-
ama. It will cost $500,000.
"Underworld" at Rivoli
For an Indefinite Run
(Continued from Page 1)
will be held until after the run of
"Underworld." The Paramount hav-
ing a weekly policy, could not hold
the picture for a second or third
week.
Lions Open New Theater
Union, N. J. — The Union will open
Sept. 15 as Lions' Club Night, the
proceeds to be used for the benefit
of the Blind Babies' Hospital in Sum-
mit. Every member of the club will,
have special work assigned to him to
help boost the performance.
Borisky Opens Chattanooga Park
Chattanooga, Tenn. — Abe Borisky
has opened the Park, seating 600, at
Willow St. and McCallie Ave.
Changes at Other
Broadway Houses
"Ben Hur" opens at the Capitol
Saturday, marking the first presenta-
tion at popular prices.
"7th Heaven" will terminate its
engagement at the Harris theater on
Sunday, Sept. 4. "Sunrise," F. W.
Murnau's first American-made pic-
ture, opens at the Times Square
Sept. 10.
"The Way of All Flesh," with Emil
Jannings, will continue at the Rialto
until after Labor Day.
"Hula" comes to the Paramount
Saturday, while "The Bush Leaguer"
will have its New York premiere at
Moss' Broadway on Monday.
Secure German Picture
Collwyn Pictures, Inc., have sign-
ed a contract for distributing in New
York territory the German picture,
"Aftermath," which was made by
National A. G. and stars Olga
Tschechowa.
Producing Short Series
Malkames Educational Film Co. of
Hazelton, Pa., are producing a series
of short reel subjects dealing with
anthracite. The first reel of the ser-
ies titled "The Story of Anthracite,"
is at the Capital this week. The
company's New York headquarters
are at 130 W. 43rd St.
Links Medical Progress
With Amateur Movies
Advancement of medical science is
being greatly stimulated by the de-
velopment of amateur motion picture
making, declared Dr. H. Goodman,
of the New York Skin and Cancer
and West Side Hospitals, in an arti-
cle captioned: "Saving Lives with
Celluloid," appearing in "Amateur
Movie Makers," the official organ oi
the Amateur Cinema League.
"The values of motion pictures in medicine
and surgery have long been realized," he
stated, "but these possibilities have been in
finitely multiplied by widespread use of ama
teur motion picture apparatus by physician;
themselves. This is because the making ot
such films requires accurate knowledge of the
technique of the medical profession, as well
as knowledge of motion picture making. But,
whereas it has been out of the question to
expect professional cameramen to learn the
medical profession, which requires a lifetime
of study, it has been quite practical for phy
sicians and surgeons to master the simpler
problems of motion picture making. Therefore
medical men as motion picture amateurs hav
extended the field of medical motion picture
making from a few expensively equipped lab
oratories to include any doctor's office. an\
clinic, and any hospital."
Leonia House Opens Sept. 15
The new Leonia theater at Leonia
N. J., will open Sept. 15. Beside:
being a picture house it is schedulec
to be a try-out stand for legitimate
attractions, in the latter respect rat-
ing the same as Mamaroneck anc
Great Neck.
The new theater, ninth of the I e
onia Theater Corp., will seat 1,20C
McRae Leaves $237,858
Appraisal of the estate of Bruc
McRae, actor, who died May 7
showed that he left $237,858. As h(
left no will, the estate goes to hi:
widow, Nellie McRae and his son
Gordon F. and Bruce McRae, Jr.
File $1,000,000 Suit Against "Kings'
Los Angeles — Claiming that "Thi
King of Kings" is an infringement o
her copyright, Mrs. Joan Armstrong
Alquist has filed suit for $1,000,00(
damages against Cecil B. De Mille
Jeanie McPherson and others. He
complaint charges that she submitte<
her book, "The Wooing of Mar-
of Magdala" to De Mille in 1924 ani
that it was held four years in hi
scenario department.
Fox Realty 6s Ready
Permanent bonds of the issue of
$4,000,000 Fox Realty Corp. of Cal-
ifornia (Fox West Coast Properties)
first mortgage 6 per cent sinking
fund bonds are now ready and ex-
changeable for the temporary bonds
originally issued, it was announced
yesterday by Halsey, Stuart & Co.
Brady Returns
Col. Jasper Ewing Brady of M-G-
M is back from the West Coast
where he had been recuperating
from an operation.
New Theater for Enid
Enid, Okla. — Griffith Amusement
Co. of Oklahoma City, owners of the
Rialto and Royal here, have awarded
contract to Grant Buxton, local build-
er, for the construction of a $100,000
theater. It will be under manage-
ment of R. L. Browning. Work will
start Sept. 1. The house will seat
1,200.
Theaters for British Columbia
Winnipeg — A number of week
have been spent in British Columbi
by Norman Code, stage manager c
the Capitol here, supervising deta:
in connection with the erection of
number of theaters in British Colun
bia cities by Famous Players Cai
adian Corp.
Shea Becomes District Mgr.
Boston — Frank Shea, sales mar
ager for FBO in New England, ha
left for Los Angeles to assume hi
new position as Western distric
manager.
New Granada, Detroit, Opens to Mc
Detroit — Joe Cosco, operating .-
New Granada at Warren and Jun
tion Avenues, reported the openir
of the house the other evening to
crowded first night audience.
{conliniicd)
WHO but M-G-M has the majority of the lead
ing directors making its pictures?
The Film Daily nation-wide poll of the country s fore-
most photoplay critics to determine the ten leaders
resulted in M-Q-M's getting five out of the ten named!
WHO but M-G-M can deliver in one season
two immortal pictures that mark 1927-28 for
all time as 'The Year of The Big Parade' and
'BenHur"'?
WHO but M-G-M can give you names to equal
the brilliance and popularity of these?
3 CHANEYS— ^ SHEARERS— 2 GILBERTS — 2 GARBOS
1 GISH— 3 DAVIES— 1 SYD CHAPLIN— 1 NOVARRO
4 HAINES— 3 DANE-ARTHURS— 3 CODY-PRINGLES
6 McCOYS— 2 COOGANS— 5 COSMOPOLITANS— 2 DOG STAR
And Great Specials Including
GARDEN OF ALLAH (Ingram)— THE CROWD (V.dor)— THE COSSACKS (Gilbert)
ROSE - MARIE — MADEMOISELLE FROM ARMENTIERES — NAPOLEON —
BODY AND SOUL
And the Big Parade of Shorts
HAL ROACH COMEDIES— Our Gang— Max Davidson— Charley Chase— All Star—
M-G-M NEWS Twice Weekly— M-G-M ODDITIES— M-G-M GREAT EVENTS
WHO but M-G-M has the aggressiveness and
Young Blood to handle great material with
smashing showmanship?
{Who hut?) — nohody hut
METRO-GOLDWYN-MAYER
IT'S THE YEAR OF "THE BIG PARADE" AND "BEN HUR"
i!/*
1#-^
LON-
<=HANEY
>t.
i!**
ANSWER
THESE
QUESTIONS
— they^ll help you decide your
course of action for 1927-19281
WHO but M-G-M can give you each week a
top-notch star?
WHO but M-G-M retains intact the same
shrewd, successful producing personnel at its
studio ?
WHO but M-G-M can give you the assurance
that comes with that stability at its production
source ?
WHO but M-G-M can point to a succession of
hits of this calibre in one season ?
William Haines in '%ide, Kelly, Slide* '—Lon Chaney in ''Tell It to the
Marines" — Karl Dane and Qeorge K. Arthur in ''Rookies'' — Ramon
'Novarro in "Lovers" — Marion Davies in "Tillie the Toiler" — "The
Understanding Heart"— John Qilbert and Qreta Qarho in'Flesh and the
Devil"— Norma Shearer in "The Waning Sex"— Marion Davies in "The
Red MiH"-"Tin Hats"-Qreta Qarho in "The Temptress" -"The
Flaming Forest" — Lon Chaney in "Mr, Wu" — "The Callahans and
the Murphys" — Lon Chaney in "The Unknown" — John Qilbert in
"Tvuelve Miles Out"— Norma Shearer in "After Midnight" and more!
(continued on next page)
GRET«
t
llpl-^^
u
THE
Thurs., Aug. 25, 1927
■^^
DAILY
JUNIOR FOLLIES GETS
CITY-WID^ PUBLICITY
feyt. ^ Petersburg, Fla.— The second
lion of the Junior Follies has been
ged by Charles Amos, manager of
the Florida, and the novel way in
which he has built up this feature as
a permanent publicity asset for his
theater will furnish exhibitors every-
w here with valuable data.
The show that this Junior Follies
staged was pretentious, and because
of the many rehearsals and excellent
instruction of local dancing teachers,
the revues took on the merit of pro-
fessional companies. In this second
' edition, Amos used 30 girls of high
s'ohool age, one man and several chil-
dren. The cost to the theater was
ostumes, scenery, properties and
ancing instructor. The girls receiv-
no pay. Considering the training
nd experience, they feel it an asset
be chosen as a member. It has
reated such a favorable reaction that
iome families have actually approach-
id Amos to urge selection of their
aughters.
Amos is a wise showman, for he
as adopted a policy of not over-
orking a good thing, so he stages
the revues at six month intervals.
Besides actual box-office results, it
carries value in interesting young
people in his theater. Add to this
the interest of their families and
friends, besides the local newspaper
publicity.
The junior Follies have developed
another angle. They boost the feat-
ure on the program with the current
Follies. With the last show Amos
billed "Rolled Stockings" and "Is
Zat So?" The thirty girls of the
cast aided the exploitation of "Rolled
Stockings" by going about town a
week in advance with their hose roll-
ed below their knees. It proved a
great boost. He also used a novel
stage stunt with five girls of the cast
and one boy a week in advance of
showing. Just before the trailer on
"Rolled Stockings" the front curtain
was pulled up just high enough to
disclose the girls walking about back
stage with rolled hose. The boy
walked on the stage with his trousers
pulled up and socks rolled, and then
began a clever pantomime flirtation
with the "rolled stockings." The
stunt got a big laugh and a great
publicity kick for the forthcoming
production. It was a novelty in it-
self to have a presentation for a
trailer.
Exploitation of "Is Zat So?" was
made similarly effective. The young-
er set took printed strips which they
pasted on windshields of their cars
reading simply "Is Zat So?" It was
followed immediately by so many
calls for the printed slips that the
supply at the theater was soon ex-
hausted. Cars all over town were
carrying the curiosity-arousing slo-
gan.
Here is a not-so-new idea cleverly
built up to the proportions of a local
institution. It creates good will. It
keeps Amos' theater in the public eye
constantly. It gets the newspaper
space without a struggle for it's copy
DAILY TIPS WHICH MEAN DOLLARS FOR SHOWMEN
"Arizona Bound"
(Paramount))
A special lobby display consisted
of a three-sheet cut-out, a display of
stills, and three insert cards placed
together in the form of a triangle
and made to revolve by a small fan
motor. — George M. Watson, Spencer,
Rock Island, 111.
"Beau Geste"
(Paramount)
During the showing, a large elec-
tric sign was used in the lobby, the
letters "Beau Geste" made of lights.
The regular lights were turned out
and the sign was such a contrast that
every passer-by saw it. The sign
was burned all day Sunday before
showing and during the showing
from early till late. A banner made
of large "cool-looking" letters was
hung under the marquee. — E. E.
Whitaker, Imperial, Charlotte, N. C.
"The Big Parade"
(M-G-M)
A cooperative page tie-up on Big
Parade of Bargains was used in the
Sunday paper on date of opening.
The announcement at top of page
read, "Five very conspicuous dol-
lars will be placed in circulation
Monday in the stores (five of them)
listed on this page. If you get one
of the Big Parade dollars it will be
redeemable at the Rialto theater at
its face value and a Free Ticket."
These dollars were placed in round
circular leather caps which were let-
tered "The Big Parade Dollar." —
E. P. Briggs, Rialto, Colorado
Springs, Colo.
"The Callahans and Murphys"
(M-G-M)
It happens there is about 20 ft. be-
tween the sidewalk and where the
theater has its billboards. Four posts
were put up near the sidewalk and
lines strung from the posts to the
billboard sign. Three of the lines
contained cheap clothes and the
fourth line contained towels; each
towel having one letter of the title.
The line containing the towels was
in a position whereby all passers-by
could read the title. During the run,
one line holding the cheap clothes
and another line holding the worded
towels was brought to the theater
and placed from the sign to box
office. — James H. McKoy, Rex,
Spartansburg, S. C.
"Chang"
(Pcir amount)
Four hundred people from every
representative body in Birmingham
attended a special preview showing;
one week in advance a huge an-
nouncement card was placed outside
the theater calling attention to the
New York critics and what they had
to say about the picture; and a well-
worded set of radio mats were placed
on the screen. — Sidney Dannenberg,
Strand, Birmingham, Ala.
"Fireman, Save My Child"
(Paramount)
Built a comedy apartment house
or display in theater lobby. It was
l)uilt out of beaverboard and the
windows were cut out and tissue
pasted over for window panes. A
200-watt electric globe was used on
flasher inside the apartment; the elec-
tric globe having red gelatin on all
sides and a small white electric globe
also inside the apartment on another
flasher kept flashing together. The
gelatin gave a flame effect. Cut-outs
of Beery and Hatton with fire ex-
tinguishers were used with the dis-
play.— Chas. H. Amos, Florida, St.
Petersburg, Fla.
for any editor. And it can be used
directly for exploiting the current
feature at normal cost. What more
can any exhibitor ask? Of course, it
means patience and sincere effort to
build such an organization, but the
box-office reward is awaiting the man
who puts it over.
Premier Exchange, St. Louis, Moves
St. Louis — Premier Pictures has
moved into its new house at 3308
Olive St. Nat Steinberg and Tommy
Tobin are managers.
"Naughty but Nice"
(First Nat'l)
A representation of Colleen
Moore's own little love nest was pre-
pared as a miniature display in ad-
vance in the lobby. Patrons were
invited to look into the front window
of the love nest which presented a
view of Colleen and her leading man
in interesting pose. The figures of
Colleen and the gentleman were cut
out from stills. The room was fur-
nished with doll furniture, and the
whole display drew considerable at-
tention. A window display based
on the still showing Colleen and her
girl friend hiding behind the trunk
of the gentleman without trousers
was made with a haberdashery to ad-
vertise Paris garters. The still was
displayed on a large card on which
there was an equally large caption
"At Least He Is Wearing Paris
Garters." — Jack L. Hobby, Tampa,
Tampa, Fla.
"Rookies"
(M-G-M)
Advertised a preview to build up
publicity for regular booking. A
portable projector and a transparent
screen were set up in the window
and the regular trailer on "Rookies"
was shown. The trailer was aug-
mented with one shot from the print
and another shot from a navy travel-
ogue. In addition to the film being
shown in the window, slides were
used to give more definite informa-
tion about preview. One of the slide
announcements read, "All persons in
the house at the nine o'clock show
(just previous to the preview show-
ing) would be allowed to remain and
see "Rookies." — Carol C. MacPike,
Le Claire, Moline, 111.
"Twelve Miles Out"
(M-G-M)
Six enlarged star stills, 16x20, of
John Gilbert were placed in exclusive
and choice locations in the downtown
section. Copy called attention to the
fact that it was Gilbert's first role
as an American hero since "The Big
Parade". A compo board plaque,
with stills, was displayed in the lobby
one week in advance. The modern
hero angle was played up. This
plaque, three-sheet in size, had a baby
spot playing ont it. — Harry Gould,
Palace, Fort Worth, Tex.
"The Unknown"
(M-G-M)
Masked man was placed upon the
street with a small sign front and
back reading, "The Unknown." He
paraded through all the streets and
visited important stores. One thou-
sand envelopes were printed in large
type reading, "Don't open if you can't
stand a shock." On the inside there
was a small catch reader. The
masked man distributed these the
day before the opening. The lineo-
gram puzzle was placed with one of
the local newspapers and it ran the
Saturday and the Sunday before the
playdate. Tickets to the theater were
offered. — M. Hornback, Colonial,
Logansport, Ind.
"White Pants WUlie"
(First Nat'l)
Framed a pair of white pants and
displayed them in the lobby in ad-
vance. A card below the trousers
read: "White Pants worn by Johnnie
Hines while filming 'White Pants
Willie' for the Capitol Theater, July
27) to 30." Trousers were tacked
against the backing in the frace which
was placed upon an easel in a con-
spicuous spot in the lobby. — Capitol,
Houston, Tex.
"Mr. Wu"
(M-G-M)
Front of marquee and inside lobby
presented an Oriental appearance.
Large and small Chinese lanterns
were displayed and illuminated; Chi-
nese flags, Oriental decorations and
hangings, expensive Chinese orna-
ments were hung at different angles
in the lobby and foyer. Incense was
burned and vari-colored dimmed
lights everywhere gave the necessary
effect. Several spot lights and and
subdued lighting effects also were
used. — Montagu Salmon, Rialto, Ma-
con, Ga.
Start Work on "Garden of Eden"
Hollywood — Harmon Weight has
started directing Corinne Griffith in
"The Garden of Eden," under super-
vision of John Considine.
Adler Buys Marshfield Theater
Marshfield, Wis.— John P. Adler
has purchased the Trio from the
Lang and Scharman estate. Adler,
who also owns the Adler here, oper-
ates a chain in Stevens Point and
Waupaca.
Incorporate Milwaukee Enterprise
Milwaukee — The Douglas Theater
Co. has been capitalized for $10,000,
for the purpose of conducting amuse-
ment enterprises.
st^'^!rJfl^^P
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THE
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DAILY
ThUrs., Aug. 25, 1927
Schine Ties-up With Car
Line for Transportation
Gloversville, N. Y. — Something new
in exploitation is being put over in
conjunction with the celebration of
the 10th anniversary of the Schine
Chain Theaters, from Aug. 15 to
Sept. 11, as a result of a deal closed
between the organization and the
Fonda, Johnstown and Gloversville
Railroad, by which the railroad com-
pany co-operates with the Schines by
allowing special fares from any point
in Gloversville, touched by the rail-
road's electric lines, to the Glove
Theater, during the anniversary per-
iod.
The arrangement took effect on
Aug. 22 and ends Sept. 11. Under
the plan the railroad company issues
special round trip tickets on its trol-
ley lines in the city, which includes
admission to the Glove for 50 cents a
ticket. That ticket not only covers
the trolley ride, but also admission
to the Glove.
The tickets are especially printed
for the purpose. They have a stub
attached for admission to the the-
ater and a stub entitling the holder
to a free ride home on the F. J. & G.
car after the theater. The tickets will
be sold during the jubilee weeks by
the street car conductors on the com-
pany's cars.
Cortez in "By Whose Hand"
Hollvwood— Columbia has selected
"By Whose Hand" as the starring
vehicle for Ricardo Cortez' first, un-
der his newly signed contract.
Saxe's Uptown Opens Soon
Milwaukee— Saxe's new $1,000,000
Uptown, on 49th St., between North
and Lisbon Aves., will be opened
Sept. 3. This theater, which is of the
Italian Renaissance tvpe, has a ca-
pacity of 2,200.
Start Fischer House Shortly
Monroe, Wis. — Bids for construc-
tion work on Fischer-Paramount's
new $150,000 theater have been
awarded and actual construction
starts soon.
Reader interest
Plus selected
circulation
makes real ad-
vertising value
The FILM DAILY
"After Midnight"
Capitol
AMERICAN — * * * contains box-office in-
gredients. Pretty dancing girls, night clubs,
gay parties and lavish sets all contribute to-
ward the picture's success. * * *
DAILY MIRROR—* * * Miss Shearer's
beauty meanders placidly through a story
whose greatest surprise is a totally unexpected
end, topping five reels of curiously incoher-
ent celluloid. * * ♦
DAILY NEWS—* * * There isn't an
atom of plausibility in this plot. Yet it is,
because of Bell's continually tactful touches,
a wholly enjoyable piece. * * *
EVENING JOURNAI^— * * * Miss She-
arer acts in several places, too, and is
given one chance only to wear stunning gowns.
Otherwise, it is just one more picture. * * *
HERALD-TRIBUNE—* * * It has its
excellent moments, and it is never particu-
larly terrible, but it is undeniably slow mov-
ing, full of ancient devices and generally
lacking in story. * * *
TELEGRAPH—* * * The story has a bit
of backstage stufif, a love interest which is a
trifle different, a liberal sprinkling of pathos,
competent comedy and no dearth of capable
acting. * • *
TIMES — * * * mildly entertaining. Monta
Bell not only directed the film, but he wrote
the story. It is his handling of the scenes
that is the interesting part of his efifort. " * •
WORLD — * * * This is a swell leg show,
as revealing, as saucy, as sure to lend its
hand to the moulding of America as anything
Mr. Ziegfeld ever dreamed. ♦ * *
"The Fighting Eagle"
Strand
AMERICAN—* * * La Rocque plays a
braggart so convincingly that it isn't a com-
pliment. Miss Harvey portrays the countess
in a most coquettish manner. * * •
DAILY MIRROR—* * * is a picture play
of delightful heroics. For one thing it is
a costume film, set in the era of M. Bona-
parte's spectacular reign. * ♦ *
DAILY NEWS—* * * Rod La Rocque
isn't at his best in this role, but he couldn't
possibly do any better by the script. * * *
HERALD-TRIBUNE—* * * Rod La Rocque
is rather good as the boastful Gerard, though
far less successful than in his last appear-
ance, in "Resurrection." ♦ ♦ ♦
POST — * * * A determined effort has
been made to turn "The Fighting Eagle"
into something a little different from the gen-
eral run of movies depicting the heroic ex-
ploits of a handsome young man, and no
doubt such an effort should be commended.
* * »
SUN — * * * Much of it is amusing in a
Fairbanksian-swashbuckling way, and the cen-
tral character, with his Munchausen bragging,
is good film material. ♦ * ♦
TELEGRAM—* * * It contains several
good laughs, and Phyllis Haver is always
decorative, but for some reason or other things
seldom seem as funny as they should. ♦ ♦ *
TELEGRAPH—* * * It is a very fitie pic-
ture, replete with stirring action, pleasing in
its love interest. * * *
TIMES — * * * Donald Crisp has handled
this chronicle with imagination and Rod La
Rocque enters into the spirit of the young
hussar officer in a delightful fashion. * • *
WORLD — * * * The presence in the cast
of Phyllis Haver and Rod La Rocque helps
enormously to buoy up a not very substantial
nor believable story. * * ♦
"Service for Ladies"
Paramount
AMERICAN—* * * It has been a long
time since Mr. Menjou has appeared in so
delightful a light comedy as this one. * ♦ *
DAILY MIRROR—* * * is good enter-
tainment highlighted by the Adolphe Men-
jou touches. ♦ * •
DAILY NEWS — * * * Adolphe Menjou,
suave, sophisticated screenster, serves well in
"Service for Ladies," and the light, airy
Vajda story does well as Menjou movie mat-
ter. • • *
EVENING JOURNAL—* * * Oh, yes,
it's very true to life — for the movies. Any-
way, it's very amusing. * • *
EVENING WORLD—* * * We recom-
mend the effort rather more on account of
Mr. Menjou than anything else. He surely
bears the brunt of the battle for profits. » • •
GRAPHIC — * " * from the story by Ernest
Vajda, directed by Harry D'Arrast, is an-
other of those light European romances of
smart places that Menjou can handle so well.
• * *
HERALD-TRIBUNE- • * * Skillfully di-
rected by Harry d'Arrast, whose first produc-
tion it is, and brilliantly acted, "Service for
Ladies" stands in the high and select com-
pany of "The Grand Duchess and the Waiter,"
"Blonde or Brunette" and the Lubitsch com-
edies, * * *
POST—* * * Menjou's pictures of late
have kept to his high standard only in iso-
lated scenes, so it is a great relief, for a
change, to encounter something that is cleverly
done throughout. ♦ * ♦
SUN — * * * The acting is excellent. Mr.
Menjou, looking a bit peaked, it is true,
performs with his customary sureness of
touch and suavity. * * *
TELEGRAM—* * * is a light and frothy,
but frequently amusing tale of waiters, kings
and American heiresses. ♦ ♦ •
TELEGRAPH—* ♦ * It is difficult to tell
just where the picture is lacking. It flashes
and scintillates — but only in places. * * *
TIMES — * * * 'It is a picture which gives
Mr. Menjou a chance to return to his own
after two rather unfortunate experiences, * * *
WORLD—* * * Once in a blue moon a
film comes along which is so much better
than the average stage comedy that competi
tion with the articulate drama becomes an
actual consideration. It is pleasure to report
that "Service for Ladies" is such a picture.
"Les Miserables"
Universal
Central .
AMERICAN—* • * Lacking continuity,
one doesn't realize from scene to scene that
perhaps three years have elapsed until an in-
serted subtitle tells the story. • * ♦
DAILY NEWS—* * * Mob scenes are
deftly managed, and direction on the whole
seems well conceived. The entire story,
perusing it screenwise after a fling at the
modern, sophisticated film, seems more than
a bit unreal — a sort of fairy tale. If you
like fairy tales, you'll be more than pleased
with this "Les Miserables." Anyhow, it's
a pretty faithful version. ♦ » »
EVENING JOURNAI^* * * Much cut-
ting has brought it down to eleven reels, and
the result is a very jerky continuity, * * *
EVENING WORLD—* * * Pictorially this
film is quite exquisite, the garden scenes, the
shots in the bois and the sequences in the
streets of Paris arouse one's purely aesthetic
senses. From the point of view of continuity
there is much to be desired. * ♦ ♦
GRAPHIC — * * * is an ambitious piece of
picture work, carefully detailed, somewhat
jerky in spots and not a big box office at-
traction. This well-known French story suf-
fers in its cinemization, since even this good
company could never hope to transfer to the
screen the masterly style of Hugo with all its
impelling force. * * *
HERALD-TRIBinSTE— * * * Those who
mark "Les Miserables" as one of their fa-
vorite fiction numbers will find the French
production entertainment and, above all, true
to the original script and its locale. * * »
POST—* * * The futility of trying to
screen a lengthy written work is everywhere
apparent in "Les Miserables." Even in its
original twenty-two reels the film could hardly
have been anything but wearying in the ex-
treme. * * •
SUN — * * * as a whole is competent, and
due to the fact that it follows its literary model
in story outline and in spirit, it offers far
more entertainment value than most of the
technically skilful, but rather nitwit films that
emanate from Hollywood. • ♦ •
TELEGRAM-* * * In spite of a general
air of sincerity and some few moments which
ring true, however, "Les Miserales" does
not live up to modern cinema standards, ♦ ♦ ♦
TELEGRAPH—* * * This pictorial con-
ception of "Les Miserables," despite its in-
adequate lighting effects and poor photography
in spots, is one that has been produced with
remarkalile sincerity. It is safe to say that
this prodigious task could only have been ac-
complished with such fidelity to the original
document by Frenchmen in their native land.
« » «
WORLD—* * * By the presentation of a
picture such as this, combining as it does a
richness of characterization with a lack of
tnechanical brilliance, a fair enough answer
is offered to the problem of Hollywood's dearth
of importance in spite of its millions, • • *
New Eng. M.P.T.O.
Formed at Boston
(Continued from Page 1)
activities in the ibove states. As a
result, the M. P. T. O. of New Eng-
land, with regiotial headquarters in
Boston, is assured.
Each state, however, will have
separate legislative committees to
care for necessary work in their re-
spective capitals. Connecticut al-
ready has an organization, under
president of Arthur H. Lockwood,
and also Rhode Island, under leader-
ship of E. M. Fay.
A special committee of exhibitors
was named to develop ways and
means to hold a mass meeting of all
New England theater owners, out
of which the main organization will
be formed. This committee will
meet soon and it is expected that
within a few weeks definite shape
will be given to the new organiza-
tion.
The committee includes: Harry
Wasserman, Roxbury, Mass.; Stan-
ley Sumner, Cambridge, Mass.; J.
Lourie, Boston; P. J. Lydon, South
Boston, Mass.; E. H. Horstmann,
Worcester, Mass.; O. Ramsdell,
Maiden, Mass.; (Curtis Linwood),
Worcester, Mass.; W. B. Littlefield,
Hyde Park, Mass.; Charles Moning,
Plymouth, Mass.; Nathan Yamins,
Fall River, Mass.; David Adams,
Concord, New Hamp.; M. Ford,
Allston, Mass.; and M. Boas, Boston.
Others with Woodhull a't tTie meet-
ing included: G. A. Maher, F. G.
Conklin, F. I. Provost, T. J. Curley,
E. Daniels, Samuel Goldstein and M.
Hodgdon.
Harris Amusement Co.
Buys In 8 Houses
(Continued from Page 1)
Palace in Tarentum. The Washing-
ton has been acquired from the Stan-
ley Co. in Washington. In the same
city the Walken Enterprises have
transferred the Regent and Palace to
the Harris interests. In Butler the
company has taken over the Play-
house, which has been renamed the
Harris-Family. Besides these ac-
quisitions in Pennsylvania towns, the
company has secured the lease of the
Majestic in Findlay, Ohio, from Wil-
liam Powell,
Form Baltimore "Anti-Blue" League
Baltimore — Aiming to repeal "blue
laws" and secure an open Sunday,
the Sunday Amusement League has
been formed here. The city will be
divided into six districts, and a man-
ager will supervise activities in each
section. If the association cannot get
sufficient members of the next Gen-
eral Assembly to back repeal bills it
will seek the 10,000 signatures neces-
ary to a petition that will place the
)pen Sunday on the ballot in 1930.
Vidor to Direct Davies
Hollywood — King Vidor will^ di-
rect Marion Davies in her next, "The
Patsy," from the play by Barry Con-
nors. Agnes Christine Johnson is at
work on the scenario. It will go into
production when "The Fair Co-Ed"
is finished.
Thurs., Aug. 25, 1927
THE
-St!k
DAILY
LAST MINUTE DEVELOPMENTS IN
THE INVESTMENT FIELD AND THE
DAYS QUOTATIONS ON FILM ISSUES
Financial
HOW BANKERS VIEW MOTION PIC-
TURES—WEEKLY RESUME OF IN-
DUSTRY'S FINANCIAL STRUCTURE
$11ASHAREfOKECAST
rOR PARAMOUNT IN 77
Insiders in Wall Street anticipate
that Paramount will earn about §11
a share for 1927. Earnings for the
lirst six months of the year approxi-
mate %%.ii2 per share on the com-
mon. For the second quarter, net
profits were §1,420,000 which is equal
to $2.19 a share on the 577,798 shares
of common outstanding. Those who
profess to have an inside tack on
Paramount state the third ((uarter
earnings will outdistance those of the
second. The last quarter of the year
is the peak of the fiscal period.
"The Wall Street Journal" points
out the company's expansion pro-
gram for theaters has tied up large
sums of money and has, for the time
being at least, placed the organiza-
tion in an unfavorable working cap-
ital position. It is pointed out fur-
ther that bank loans and current
liabilities which totaled $24,224,107
on April 2 were due entirely to films
held over in inventory and to pay-
ments on real estate investments.
As noted, the company has five
major films for general distribution.
Those close to Paramount are credit-
ed with the statement that the com-
bined grosses on these subjects will
run into millions. They include "Old
Ironsides," "Beau Geste," "The Wav
of All Flesh" and "Chang." The cost
of "Wrings" which ran over $2,000,-
000 is marked down against this
year's production expense.
EDWARD B.SMITH
&C0.
Members New York, Philadelphia
and Boittn Stock Exchanges
Corporate
Financing
Philadelphia
New York Boston
[XP[a BUSIN[SS TO
TAK[ DECIDED JUMP
Observers are of the opinion that
major organizations will reflect in-
creased earnings this Fall and Win-
ter.
Sale< and divisional managers re-
turning from the field are unani-
mous in declaring that exhibitors are
most optimistic over the new season.
The confidence in the immediate fu-
ture, they state, is founded on the
line-ups of major companies for the
new season.
These sales executives have de-
clined to make statements over their
names, solely for the reason that they
feel their remarks will be attributed
to ovcrzealousness on behalf of their
company's product.
".As a matter of fact", said one exe-
cutive yesterday, "exhibitors have
told nie that product for the new sea-
son looks very promising to them.
It so happens my own organization
is included in the list of the distrib-
utors who are credited with having a
splendid line-up. That is not the im-
portant point, as I see it. It appears
significant to me that, generally
speaking, theater owners are of the
opinion that the new product holds
much in store for their box-offices."
Reports are seeping in from differ-
ent sections of the country that the
lethargy in buying is gradually break-
ing down. There have been a num-
ber of sales managers who have main-
tained continually that contracts this
season have not been behind last
vear's.
Quotations
High
Low
Close
Sales
*tAm. Seat. Vtc.
47
*tAm. Seat. Pfd.
48
*Balabaii & Katz. .
60
♦Bal. & Katz Vtc.
7i%
Eastman Kodak .
170^
1677^
169
1.466
*tFiIm Inspection
4
. > • •
♦First Nat'l Pfd.
100 !4
Fox Film "A". . .
im
17
17
1.200
IFox Theaters "A*
65 }i
64 >4
65^
4,000
*Intern'l Project.
8H
Loew's, Inc
S(>Va
56
56!4
1,566
ttLoew's 6s 41ww
104 »4
104
104
10
•ftLoew's. 6s41x-war. . . .
104
MGM Pfd
25!^
25'/,
25}^
100
•M. P. Cap. Corp
9
Pathe Exchange
7Va
y'Vi
7W
i66
tPathe Exch. "A"
34 J4
33 V4
33!/i
1,300
ttP,ithe Exch. 7s37
10054
10054
10054
10
Paramount F-P .
106J4
104^
.106?^
15,400
Paramount. Pfd. .
119
119
119
100
1tPara.Bway.5^s51.100Ji
lOOVS
5
**Roxv "A"
30
29
**Roxy Units . .
34
32
**Roxy Common .
8
7
....
Skouras Bros. . . .
36
36
36
Stan. Co of. Am.
67
66
66y,
*tTrans-Lux Screen ....
4%
•tUniv. Pictures .
33y4
Univ. Pict. Pfd..
100
100
100
16
tWarner Bros. . .
16'4
16
1654
300
Warner Bros. "A"
24J4
24
arid
2m
Asked
700
•Last Prices Quoted
•*Bic
(Over
the Counter)
tCurb Market
ttBond Market
NOTE: Balaban & Katz is listed on the
Chicago Board; Skouras on the St. Louis
Stock Exchange and Stanley in Philadelphia.
Attribute Eastman Rise to
Amateur "Movie" Trade
Kastman Kodak's 40 point rise in
1927 is held due to the activities of
the organization in the 16 millimeter
field, according to "The Wall Street
Journal".
.•\.s noted, the popularity of picture
making by amateurs has grown. East-
man has found this new line of busi-
ness profitable and is preparing to
extend its activities in this field
which many hold to be rich in poten-
tialities. The narrow gauge film, sold
to the public in 100 ft. rolls, includes
the developing for a single price. At
present, this laboratory work is
handled in Kodak Park, Rochester
and in San Francisco. According to
"The Wall Street Journal," the for-
eign market is considerably far bet-
ter fortified with plants which are
now operating in Mexico City, Copen-
hagen, Geneva, Lausanne, Gothen-
Finds Business Recession
Only Seasonal Condition
Developments of the last few
weeks tend to confirm the general
view that the current recession in
business activity is largely due to the
seasonal influences that usually cause
moderate curtailment at this time of
year, states the current issue of "The
Guaranty Survey", published by the
Guaranty Trust Co. of New York.
"In financial markets, the most
striking development of the last few
weeks is a somewhat less ready ab-
sorption of new security issues by in-
vestors. This is the first time in re-
cent years that any considerable dif-
ficulty has been experienced in find-
ing an abundance of capital funds
available for long-term investment.
There is, however, little reason to
suppose that this tendency reflects
any impairment of confidence on the
part of the investing public. In view
of the quite unprecedented volume of
new issues floated so far this year, it
is not at all surprising that the mar-
ket has been found to be temporarily
over-loaded. Apparently the difficul-
ty experienced in floating some of
these issues has resulted in a consid-
erable reduction in the volume of of-
ferings during the last few weeks."
WE FINANCE
Production
Theatre Building
Equipment Accounts
or any other activity in
the Motion 'Picture Business
Motion Picture Capital Corp.
Capital anil ourpino over $2,800,000
FRANK R. WILSON, Pres.
51 E. 42nd St. New York City
l)urK. London, Harcelona, Madrid,
.Milan, Florence, Lisbon, Oslo, Paris,
Nice, Berlin, Amsterdam, Brussels,
Vienna, Budapest, Rome, Bombay,
Batavia, Cairo, Singapore, Calcutta,
."Shanghai, Cape Town, Buenos Aires,
Rio de Janeiro, Montevideo, Havana,
\'alparais(), Melbourne and Osaka.
Meet Monday on Roxy Financing
Stockholders of the Roxy Theaters
Corp. have been advised to meet on
.\Iondav for the purpose of voting on
a $2,500,000 issue of five year 6j4
per cent sinking fund gold notes with
which to retire the current debts of
the corporation. The notes are to
be dated July 1, 1927 and will mature
on July 1, 1932. Halsey, Stuart and
Co.. identified prominently with the
financing of various Fox enterprises,
will probably handle the issue. Twelve
directors will likewise be elected.
For Theatre
Mortgages and
Insurance
HAROLD
J-
COHEN
201 W.
49th ST.
N. Y. C.
EDWARD
G.
JOSEPH
CIRCLE
0206
9964
Theatre Brokers
WE
Buy — Sell — Lease
Promote — Finance
Motion Picture Theatre Anywhere
SofSerman Bros., Inc.
1560 B'way New York City
Phone Bryant 3607-8-9
WILLIAM E. LAUER & CO.
Members N. Y. Stock Exchange
1560 BROADWAY, N. Y. C.
W. AUERBACH. Manager
Tel Bryant 1780
Qive Up Orders Accepted
MAIN OFFICE
50 BROADWAY, N.Y.C.
Tel. Hanover 3350
Thurs.. Aug. 25, 1927
THEATER CHANGES EOR
THE MONTH OE JULY
Official Film Board Reports
Now Ready for
The Trade
Theater changes during July as re-
ported by the Film Boards of Trade
to THE FILM DAILY, follow:
ALABAMA
Changes in Ownership
Brewton— Vaudette, sold to J. G McPherson
by Malone & Jackson. Oakland — Crystal,
sold to L. W. Bagwell by P. G. Freeman.
Sylacauga — First National, sold to J. W.
Peck.
Closings
Alabama City — ^Marcelle. Annistoti — Lyric.
Holt — The Holt. Lineville — The Lineville.
Bonita — Marion.
ARIZONA
Changes in Ownership
Flagstaff — Maxemin. sold to Mr. Maxemin.
Exhibitors
Daily Reminder
Pay attention
to your printed
programs; see
that they at-
tract the eye.
Thurs., Aug. 25, 1927
ARKANSAS
Changes in Ownership
Bearden — Grand, sold to V. E. Johnson by
D. C. Smith. Fort Smith — Mystic, sold
to G. E. Sheilkett by J. E. Dotson. Greeiv-
wood — ^Palace, sold to L. J. Saunders by
J. S. & P. Ellis. Stelpens — Majestic, sold
to Mrs. W. L. Telford by Mr. Collier.
YeUviUe— Liberty.
Closings
Caraway — Caraway. Carlisle — Pastime. Har-
risburg — -Brown's. Judsonia — Electric (per-
manent). Stephens — Majestic. Warren —
■ Palace.
FLORIDA
Changes in Ownership
Bradenton — Lincoln, sold to Frank H. Bums
by F. B. Eades. Femandina — ^Rex, sold to
L. A. Andrews by Nat M. Williams. Fort
Myers — Palace, sold to Max Flatau by S.
B. T. Properties. Fowling Park — Allen,
sold to E. L. Bohannon by E. E. Fielding.
Gainesville — ^Metz, sold to O. J. Furman
by C. G. Mixon. Homaoassa — ^Jungle, sold
to W. K. Couch Jr. by K. A. Miller.
Closings
Boynton— Herald. Fort i'ierce — Rex. Lough-
man — Avalon. Miami — Que Garden and
Regent.
L. Pedrucci by Basil Ferrari. Melvini —
Star, sold to H. Meilke by G. H. Thomp-
son. Odin — I. O. O. F., sold to Wm. Col-
lins by Odin Amuse. Co. Rossville — Idle
Hour, sold to Wm. Myers by E. C. Smith.
St. Francisville — Crescent, sold to Miller &
Baines by G. W. Shouse. Savanna — Web,
sold to Swanson & Miller by Mr. Hend-
ricks. South Bend — Lyric, sold to A.
Golubski by J. Lucazewski. Tallula —
Kinema, sold to L. E. Wilson by L. E.
Schaefer. Tonica — Opera House, sold to
L. Pedrucci by Basil Ferrari. Toveiy —
Tovey, sold to Giro Pedrucci by G. Pel-
legrini. Urbana — ^Princess, sold to E. E.
Alger by Gus L. Freeman.
Closings
Athens — ^Opera House. Atkinson — Princess.
Bartelso — Parish Hall. Cherry — Cherry.
Chicago — Bishop, Bridgeport, Home and
Vanity. Clifton — Vialta. Cornell — Com-
munity. Dahlgren — Opera House. Dan-
ville— ^Avalon. De Soto — 'Gem. Easton —
Liberty. Emden — Community. Fulton — Lin-
coln. Havana — Castle. 1^ Grange — Fifth
Avenue. Lockport — Photoplay. McLean —
Community. Martinsville — American. Mt.
Carroll — ^Smith's Opera House. New Ber-
lin— Lincoln. Palatine — Auditorium, Sand-
wich— American. Sciota — Sciota. Snuthfield
— Community. Sparland — Swan. Tallula —
Kinema. Thomson — York. Williatnsfield —
Cozy.
CALIFORNIA
Openings
Hanford — Royal. Sacramento — Alhambra and
Lipic.
Changes in Ownership
Burbank — Victory, sold to Ben Meyers by
West Coast Theaters. Capitola — Capitola,
sold to R. E. Degener. Colma — 'New Col-
ma, sold to J. E. McEwin. Dorris — Ar-
cade, sold to Tabor & Wise. Dorris —
Rosemary, sold to W. J. Batchelder. Gar-
dena — Gardena, sold to L. E. Anderson by
Feltz & Robbins. Los Angeles — Bandbox,
sold to Mike Rosenburg by We?t Coast
Theaters. Lyric, sold to F. C. Sadler.
Moheta, sold to J. B. Faulk. New Star,
sold to Abe Gorrel. iOwl, sold to E. H.
Marks. New Menlo — New Menlo, sold to
A. Blanco. San Francisco — ^Avenue, sold
to Ackerman & Harris. Bayshore, sold to
D. S. Wauters. Regent, sold to Raymond
Morales. Suisun — 'Arlington, sold to Joe
McEniry. Tehachapi — Teachapi. sold to
C. H. Dodge by Ben Claman.
Closings
Aryin— Palace. Boonville — ^Orpheum. Calex-
ico — Rialto (burned down). Fresno — Bijou
(account of fire). Kingsburg — Garden,
(temporary). Oro Grande — Oro Grande.
Oroville — Gardella. Sacramento — Silver
Palace (permanent). San Francisco —
Golden City (permanent).
GEORGIA
Openings
East Atlanta — Madison.
Changes in Ownership
Glenville — ^Princess, sold to W. P. Riggins
by S. L. Smith. Lake Park — Lake Park
Theater, sold to P. W. Carter Sr. by Wm.
H. Green.
Closings
Sylvester — 'Sylvia.
Incorporations
Albany, N. Y. — Ars Dramatica, Inc., New
York County — The operation of theaters for
motion pictures. Capital, $50,000. Filed by
Stephen Nase, 2134 East Fourteenth Street,
Brooklyn.
Albany, N. Y. — Quality Distributing Cor-
poration, Manhattan — ^To produce, distribute
and exhibit motion picture films and deal in
cameras and other apparatus. Capital, 100
shares. Filed by Harry Lewis, 220 West
Forty-second Street.
Albany, N. Y. — Forr Producing Company,
Manhattan — Theaters and other amusement
places. Capital, $1,000. Filed by Jacob I.
Wiener, 1482 Broadway.
Albany, N. Y. — Tippecanoe Theatre Corpo-
ration, Gloversville, N. Y. — Theaters and mo-
tion picture oflferings. Capital, 10 share*.
Filed by Sydney A. Rosenthal, Johnstown.
IDAHO
Openings
Wallace — Liberty.
Changes in Ownership
Bellevue — Park, sold to Geo. Breshars by
McKercher Bros. Fairfield — Liberty, sold
to Fairfield Audit Assn. by Geo. Perkins.
Glennsferry — Victory, sold to C. H. Reedei
by Edward M. Loy.
Closings
Driggs — Cozy.
INDIANA
New Theaters
Sharpsville — Airdome.
Changes in Ownership
Dana — Isis, sold to Paul D. Kendall by
I. T. SoUers. Elwood — Alhambra and
Baby Grand, sold to F. J. Rembusch Ent.
by Wm. Dickson. (jreencastle — Opera
House, sold to H. E. McCarrell Ent. by
A. Cook. Hessville — Family, sold to Le-
land L. Marion by M. Bosz. Hillsboro —
Sunshine, sold to Sunshine Theater Co. by
H. J. Harris. Kirklin — Ritz, sold to Mrs.
Grace May by Mrs. C. Lambert. Mentone
— Liberty, sold to M. Mollenhour by F. O.
Rarick. New Richmond — Shadows, sold
to McCrea & McMillen by A. C. Peck.
iSt. Bemlce — lOrpheum, sold to F. R. Miller
by Wm. Maloney.
Change in Name
Plainfield — iPresitt (formerly Zaza). Bedford
— Vonrtiz (formerly Bedford).
Closings
Bicknell — Royal. Cynthiana — American.
Dugger — Cozy. E'vansville — Fulton. ' Fort
Wayne — State. Gaston — Cozy. Indianapolis
— Jewell. Lafayette — Lyric. Martins'viUe —
Grace. Orleans — Alhambra. Reelsville —
Hillcrest. Shirley— Regent. South Bend
— Blackstone and Lyric. Syracuse — Com-
munity. Thomtown — Princess. West Terre
Haute — ^National.
Albany, N. Y. — Mincentco, Inc., New
York County — Proprietors and managers of
theateis. Capital, 100 shares. Filed by Bou-
din & Wittenberg, 70 West Fortieth Street.
Albany, N. Y. — Everready Movies, Inc.,
New York County — To manufacture motion
picture projectors, electric batteries and other
appliances. Capital, 200 shares. Filed by
M. L. Golieb, 220 Broadway.
COLORADO
Openings
Pueblo — Rialto.
Changes in Ownership
Alamosa — Legion, sold to Everett Cole by
Alamosa Theater Co. Augilar — Colorado,
sold to G. R. Shepard by Colorado The-
ater Co. Strand, sold to Colorado Theater
•Co. by G. T. Donelly.
CONNECTICUT
Changes in Ownership
Canaan — Casino, sold to M. Blanchard by
R. Cabol. Hartford — State, sold to Mark
Strand Thratcr Corp. by Harris Bros.
New Haven — San Carlino, sold to Fisman
Bros, by Al Mongillo. New London — Em-
pire, sold to Kensington Theater Corp. by
F. Frauer. Waterbury — Alhambra, sold to
A. Juul by M. Toina^ino.
ILLINOIS
New Theaters
Chicago — 'New Marbro. Eldorado^ — Airdome
Odin — ^Grand.
Alton — ^Princess, sold to United Open Corp.
by J. J. Reilly, Athens — Opera House,
sold to John B. Basso by L. E. Schaefer.
Atwood — Globe, sold to G. E. Moore by
Lena Albers. Charleston — Lincoln and
Rex, .sold to D. Frisina by F. M. Francis.
Chicago — Alma, sold to L. Strampel by
Cecil Vigdor. Ewing, sold to R. Y. T.
Esler by H, Melnyk. Frolin, Oakland and
Vista, sold to Coston Booking Circuit by
Ascher Bros. Harmony, sold to Jack
Rubins by Max Gumbiner, Metropolitan,
sold to (Boston Booking Circuit by Asher
Bros. New Mable, sold to Goumas &
Risermos by N, Gumbiner. Palais Royal,
sold to Mr. McQuoy by Aaron Saperstein.
Franklin — -Princess. Hammond — States, sold
to .A Manta & Wm. Kleighe by And. Kar-
zas. Harvard — Majestic, sold to H. G.
Perry by S. Newhurger. Havana^Castle,
sold to W. D. Wright by Wm. A. Clark,
.Sr. Kinderhook Kinderhook, sold to O.
P. Armour by I'", Butters. Ladd — Ladd
Opera House, sold to J. Peaccenti by Joe
J. Marches!. Manito — Opera House, sold
to Manito Community Opera House Corp.
by M. L. Roberts. Mark— Mark, sold to
KENTUCKY
Re-openings
Beattyville — Lyric. Fulton — Orpheum.
Changes in Ownership
Allais— Allais, sold to Ben J. Clutts by P.
Cassinelli, Bonnyman— Liberty, sold to
Geo. E. Elliott. Burkesville — Lyric, sold
to H. L. Davis by Thomas & Young.
Campbellsburg — The Campbeilsburg, sold
to Allan Asbury by F. M. Wolfe. Cumber-
land— The Cumberland, sold to J. P. Free-
man by J. W. Bates. Dixon^ — 'Rex, sold to
K. S. Love by M. E. Wilkey. Guthrie —
Dreamland, sold to Goldberg Amuse. Co.
by E. M, Frey. Henderson — Audubon, sold
to E. E. Culley by B. T. Curry. Rock-
port — Lyric, sold to Marshall Barnes by
Roy Harrell. Springfield — Cozy, sold to
R. L. Overstreet by A. V. Sheckler.
Whitesburg — ^Karlton. sold to Mrs. B. M.
Davis by Edgar Howell.
Closings
Alva — Casino. Beatfyville — ^Lyr^c. Campton
— Peoples. Fort Thomas — Fort. Henderson
— ;Acme (dismantled). Hopkinsville— Hol-
Ivwond. Louisville — ^Western (permanent).
Milton — Hieh School (permanent). Pres-
tonburg — Court.
Albany, N. Y. — Halstead Theatre Corpora-
tion, Harrison — To provide for the presenta-
tion of theatrical, musical, operatic and mo-
tion picture plays. Capital, $15,000. Filed by
Joseph Schultz, 522 Fifth Avenue.
Albany, N. Y. — Far Rockaway Recreatien
Corporation, Hempstead — ^Indoor and outdoor
theaters. Capital, $50,000. Filed by Jerris
& Fluckiger, Savings Bank Building, Far
Rockaway.
Albany, N. Y. — Alhambra Theatre Corpora-
tion, New York County — Proprietors and
managers of theaters and motion pictures.
Capital, $25,000. Filed by Barron, Rice &
Rockmore, 220 West Forty-second Street.
Albany, N. Y. ^Goodhue Presentation
Company, New York County — To deal in
illusions of all kinds, theatrical effects, ap-
paratus and lighting fixtures-. Capital, 500
shares. Filed by Thomas F. MacMahon,
1440 Broadway.
Manager Buys Theater
Waynesboro, Ga. — The Grand was
purchased this week by F. Haygood
from R. W. Tyson of Birmingham.
Haysood has been resident manager
for the past two years.
LOUISIANA
Closinsrs
Fullerton — Dreamland. Loreauville — Pastime.
MARYLAND
Openings
Overiea- — Overlea.
Changes in Ownership
Baltimore — Pictorial, sold to Jacob Kahn by
E. H. Silver. Halethorpe— The Halethorpe,
sold to Maryland Amuse. Co. by B. G.
Spindler.
Mrs. Wallace Reid Plans Tour
Spokane — Mrs. Wallace Reid will
begin a transcontinental tour of the
larger presentation theaters on Sept.
23, appearing personally in a playlet
called "Evidence." The sketch will
be shown in connection with "The
Satin Woman." It has been booked
here at the Clemmer.
' 'U" Film Starts New PoUcy
Detroit — The State reopened yes-
terday with a new policy of Loew
vaudeville and pictures. Laura La
Plante in "Silk Stockings" was
chosen to reopen the house under the
new policy.
Gortatowskys Buy Fourth
Cordele, Ga. — The Capitol has been
sold by I. Miller to Gortatowsky
Bros, of Albany, Ga. The latter oj)-
erates the Liberty and Auditorium in
Albany and a new theater just com-
pleted.
TMC
Thurs., Aug. 25. 1927
iS^H
DAILV
11
Hollywood Happenings
Paramount Signs E. A. Patterson
E. A. Patterson, former N'cw York news-
paperman, has been en>;at;cd to title "Shoot-
in' Irons,'" first starrinR picture of Jack
I.iiden for Paramount.
* « *
"Rose Marie" Company on Location
Simult.ineously with the return of the
"Mixed Marriages" company from location
the tronpe filmins "Rose Marie." with Renee
Adoree and Ralph Forbes, left to film exte-
riors.
* * *
"U" FUming Hobart Play
Nat Ross having completed the second se-
ries of "The Collegians at Universal City,
is embarking upon his first Universal feat-
ure. "Stop That Man." Barbara Kent,
Eddie Gribbon, \Varner Richmond, Walter
McGrail, George Siegmann and Joe Girard
are in the cast.
* ♦ ♦
George Cooper Cast
George Cooper, who has just completed a
role in "The Trail of '98," is to have a part
in Cosmopolitan's new production, "The Love-
lorn," featuring Sally O'Neil and her sister,
Molly O'Day.
Preparing "Side Show" Script
Richard Arlen and Mary Brian have been
assigned juvenile leads in "Side Show," first
starring comedy of the new Paramount team,
Chester Conklin and W. C. Fields. Ralph
Ceder will direct. Donald Davis, Eddie Mo-
ran and Percy Heath are working on the
story.
* * ♦
Luden Story Selected
Arthur Rosson will direct Jack Luden in
his next picture for Paramount, a western,
tentatively titled "Under the Tonto Rim."
* « *
Jannings Title Changed
"The Street of Sin" has been substituted
for "Hitting For Heaven" as the title of
Emil Jannings' new picture.
« « «
Heath Story for Fields-Conklin
Percy Heath. Paramount studio writer, has
finished "Side Show" an original to be used
as the first production co-starring W. C.
Fields and Chester Conklin.
* * *
Melford Joins "U"
George Melford is preparing for "Free-
dom of the Press" a Peter B. Kyne story
for Universal. Paul Kohner will supervise.
W
The Return of
Bo/lon
Blackie
ftfUM TUf KOS^Of^LlTi
•If res-«on>t. in v mika.t.jnc rron y arjteir eorie
RA.YMOND* GUEMM
CORLISS
A FIRST DIVISION PICTURE
Flood Relief Funds
Swelled to $417,212
(ConliiiurJ from I'ayc 1)
The .Ass'n of M. P. Producers raised
$3.?. Hi. Tlu" reiiiaindcr was raised
tliroiif.;h a licnefit in the Hollywood
Bowl. In Milwaukee, school chil-
dren sold 80.000 tickets at 50 cents
each for a henefit performance at
the Milwaukee Auditorium.
Of great help to the American Red
Cross were the news reels which
made appeals for funds and which
showed actual conditions in the de-
vastated regions.
The campaigns were hegun as a re-
sult of a suggestion from Will H.
Hays to theater owners and distribu-
tors. Exhibitor organizations backed
local Red Cross chapters to the ut-
most.
The results as reported by Film
Board of Trade follows:
Value of Film
Amount Donated by
Raised Distributors-
Albany $7,000.00 $3,730.00
Atlanta 2,S.'i4.4S
Boston 23,275.95
Butte 1.216.51
Buffalo 14.201.57
Chicago 29.993.69
Charlotte 3.886.77
Cincinnati 5,545.95
Cleveland 1,903.57
Dallas 2'2.155.30
Des Moines 2,977.20
Detroit 8,191.63
Denver . 3,440.47
Indianapolis 8.067.87
Kansas City 5,857.41
Los Angeles 54,273.84
Memphis-Little Rock ..21,427.98
Milwaukee 46,034.59
Minneapolis 5,897.78
New Haven 3,066.86
New Orleans 17,916.17
New York 12,214.19
Philadelphia 16,883.82
Oklahoma City 7,522.23
Omaha 5,012.32
Pittsburgh 23,310.24
Portland. Ore 1,598.51
San Francisco 16,275.00
Seattle 2,424.00
St. Louis 10,879.25
Washington 32,207.00
300.50
206.50
2,025.50
4,200.00
1,003.71
254.00
881.00
3,272.nn
206. 5P
476.00
1,285.50
923.50
1,681.50
9,639.00
1,520.00
1,214.50
200.00
2,600.00
2,006.00
3,243.45
1,322.30
177.50
227.50
1,500.00
497.00
Tntal $417,212.12 $44,593.46
Note: — In New Orleans film with a rental
value of $1525 was contributed for 122 shows
given by YMCA and Knights of Columbus
to flood refugees in emergency camps.
George Lewitt Leases House
Plainfield, Conn. — The Commun-
ity has been leased by George Le-
witt, New Britain, owner of the
Strand. It is closed for extensive
alterations.
Carney to Open Troy House
Troy, Ala — C. H. Carney, owner
and operator of the Gypsy, Brocton,
.Ma., will open his new house at
Troy, Sept. 13 with a four day en-
gagement of "The Big Parade."
Changes at Pasadena Theaters
Pasadena, Cal. — The Pasadena The-
ater Corp. theaters have all under-
gone extensive renovations and sev-
eral changes in management have
taken place. Charles Wuerz and his
entire crew move from the Colorado
to the Raymond, which has been
closed for several months. Charles
F. McManus likewise rnoves with his
personnel from the Strand to the Co-
lorado, while Tom F. McDonald is
switched from the Florence to the
Strand. W. C. Ricord, former man-
ager of the Pasadena, which has been
closed for the summer, moves to the
Florence.
lots oS short subjects, to
choose from this season,
more than ever.
here and there you read
an ad on a comedy or
short subject, here and
there you get an idea
^who^s in this one and
ivho^s in that one and
^what it^s all about.
but— 'if you ^rant to get
a real idea of ^what it's
all about, and every live
shoivman does, then
you oive it to yourself
to read every ^vord of
the next short subject
issue of THE FILM
DAILY out and in the
mails on sept. 3rd.
let this edition devoted
to shorts be your guide
for this season's book-
ings.
read ^^hat the adver-
tisers say, read ivhat
'we say, read our shoiv-
manship ideas and be
guided accordingly in
your bookings.
the voice of THE FILM
DAILY is far reaching.
—don mersereau—
//'
Conscience
insurance
You protect your family, your be-
longings; you protect your time, your
well-being; you carry every ordinary
insurance safe-guard — life, property,
fire, health, automotive — But
Has anyone ever tried to sell you
Conscience Insurance?
Could you ever palliate or even at-
tempt to pay for the death of one little
child due to a panic resulting from a
fire scare in your theatre?
Such a sorrowful event would be
your fault and would be forever on
your conscience, because there is no
longer the shadow of an excuse for
it to happen. It is 100% preventable
by use of the SENTRY SAFETY
CONTROL.
CO PPORATiaN
Lincoln Bldg., PHILADELPHIA
1560 Broadway, NEW YORK
AND ALL BRANCHES OF NATIONAL THEATRE SUPPLY COMPANY
o/'FILMDOM
ALL THE NEW5
ALLTHE TIME
• VOL. XLI No. 48
Friday, August 26, 1927
Price 5 Cents
Barriers Down
s
XATCHES of what to us is
tlie beginning uf an impor-
tant development are filter-
ing in from out-of-town, via
Paramount. It appears that
"The Way of All Flesh" is strik-
ing a pronounced chord within
the fickle breasts of the public.
The information, while wel-
come since the picture is of such
sterling merit, surprises. Here
you have an unhappy ending,
and a character actor in the
chief role. Yet business is re-
ported to be decidedly unusual
wherever the picture has played.
Nezv Audiences?
It is an iiUi-resting situation. The
public is, of course, forever attracted
by the new, the novel. But can it
be that the age-old barriers are being
beaten down? Can it be that audi-
ences have at last learned to recog-
nize that the natural conclusion of a
story is the right one, althougli it
may be unhappy.
If this is a fact, and if theaters can
do S. R. O. business with produc-
tions that get away from accepted
formulas, we feel it is not an ex-
aggeration to state that the march
of production forward cannot be
halted. It is well known that an all
too great percentage of product has
been banal and sweetish because ex-
hibitors insisted on the clinch at the
finish and a fadeout on a pair of
moon-eyed lovers.
The bulk demand will always be for
this type of picture, it is true, but
if the exhibitor, influenced by his
box office, can be moved into playing
this kind of picture, it appears. to us
that the entire art of picture-making
will receive a pronounced impetus in
the direction of finer efforts.
An Unusual Procedure
(^pinions were divided on "The
.Salvation Hunters." Josef von Stern-
berg was both praised and damned
for the direction. Now comes "Un-
derworld," proving that von Stern-
berg knows a good deal about mak-
ing pictures. It's a melodrama that
rings true. The punch is there, like-
i wise the suspense. It hits.
i First a week at the Paramount.
Then a longer play at the Rivoli.
Runs don't usually follow in after
weekly change theaters, you know.
I But this is dif?erent. The picture
1 has landed with both feet. Business
proves this and so it stays right on
the big street.
K A N N
Publix is After Big Houses Only;
Will Dispose of Smaller Theaters
33 IN PHILA. CHAIN;
EQUITY PLANS MOR[
Philadelphia — The Equity Thea-
ters Corp. took over three theaters
vestcrday from J. A. Ridgeway in
a deal said to total $600,000. The
houses are the Lindley, at 5th and
Rockland which scats 1,500; the
Wishart at East Allegheny Ave.
which seats 1,000, and tiie Ontario
on North Second and Ontario, like-
(Coittiiiiied on Page 3)
GIANNINI flNANCING
OVERSEAS PRODUCERS
Los Angeles — A new phase of the
banking activities of Dr. A. H. Gian-
nini of the Bowery and East River
National Bank of New York came
to light here when Giannini declared
that he is extending his institution'^
facilities to embrace producers over-
seas.
"England and other European
(Continued on Page 4)
Mexico Bars Films of
Several U. S. Companies
irciihiiialon Bitreau of THE FILM DAILY
Washington — Advices to the U. S.
Post Office Dcpt. from the Mexican
postal administration yesterday told
Government officials that, in the fu-
ture, product of 19 American dis-
tril)utors would be barred from Mex-
ico. Most of those companies pro-
(Continued on Page 4)
W. Coast Changes Names
of Two Seattle Theaters
Seattle — West Coast Theaters, Inc..
have changed the names of their two
leading theaters in Seattle. What
was known as the Coliseum on 5th
& Pike, is known as the United Ar-
tists, and the present United .\rtists
theater on 1st Ave. will resume its
previous name of Liberty. The Lib-
erty will change weekly. , Herschel
Stuart is West Coast division man-
ager here.
Labor Wages Disturb
Minneapolis — Local exhibi-
tors face trouble with operators
and stage hands, the unions
holding out for an increase
while the exhibitor wage com-
mittee is firm for no boosts.
The musicians' situation is al-
ready settled. A representative
of the American Federation of
Labor was here yesterday to
meet both sides.
NEW LABOR TROUBLES,
MAINLY IN THE EAST
Additional difficulties between the-
aters and labor unions were reported
yesterday from Elizabeth, N. J.;
\\^itert(nvn and Herkimer, N. Y. In
Chicago, difficulties between the Or-
pheum circuit and the operators'
{Continued on Page 14)
:§
PITTSBURGH OPPOSE
EXTENDED PROTECTION
Pittsburgh— M.P.T.O. of Western
Pennsylvania has lodged complaints
and a protest with several of the pro-
ducer-distributors regarding new pro-
tection periods for certain of Pitts-
burgh's down-town first runs and cir-
cuit theaters.
The exhibitor organization is said
to have discovered where certain first
runs and chain . houses were to be
granted longer protection periods by
distributors.
Fight Film Held Second
Week, Despite Seizure
Indianapolis — Dempscy-Sharkey
fight films will be held a second week
at the Colonial. The film is said to
have broken Colonial house records
and is playing despite the arrest of
B. M. Steam, who represents the dis-
tributors.
Stearn was arrested on a trans-
(.CoiUinued on Page 3)
Class A Exhibition Chief
Concern Under New
Policy
It is learned <>u excellent author-
ity that Publix has determined to
Jibandon its plans to run theaters in
small towns and that, in the future.
i^I)erations in key cities anjl other
strategic points only will be con-
sidered.
In carrying out this new policy,
it is understood some steps have al-
ready been taken while moves are
under way for the organization to
divest itself of theaters which, gen-
erally speaking, fall in the Class B
and Class C. categories.
I'll view of the fact that the big
(Continued on Page 14)
Ralph Kohn Appointed
Paramount Treasurer
Ralph A. Kohn was appointed
treasurer of Paramount yesterday by
the executive committee of the board
of directors. The appointment was
made when Elek John Ludvigh, who
(Continued on Page 4y
Henry King to Make Series
for United, Not Merely One
LiiN .Angeles — Henry King i^ en
route to New York where he arrives
Monday. It was learned yesterday
that he has signed with United .Art-
ists to direct a series, and not inere-
(Continued on Page 4)
I "Glory" Ama7'»<j fo^" sapolis
Minneapolis — The I-"ilm Row is
agog over the phenomenal business
rolled up by "What Price Glory" at
the Pantages which launched its
straight picture policy this week with
the iiicture. Business for the first
five davs totaled $12,342. It looks
like $16,000 for the week. The pic-
ture will be held a second, and per-
haps a third week.
Another in Seattle?
Seattle — Another large the-
ater in the Seattle University
district is talked of. No def-
inite information revealing
ownership and management has
been available.
DAILY
Friday, August 26, 1927
&THE
«/'FILHDOM
Vol. XLI No. 48 Friday, August 26, 1927 Price S Ceots
lOHN W. ALICOATE
Publislier
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Filin
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York, N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00: 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday.
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel: 'Phone,
Drexel 7000 and Washington 9794. London-—
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London, W. I. Pans
—La Cinematographie Francaise, 5, Rue
Sau Infer.
Quotations
High
*tAm. Seat. Vtc
*tAm. Seat. Pfd
♦Balaban & Katz
•Bal. & Katz Vtc
Eastman Kodak ..170K
*tFilm Inspection
♦First Nat'l Pfd
Fox Film "A".... 17^
tFox Theaters "A" 65 >i
*Intern'l Project
Loew's, Inc 56Ji
ttLoew's, 6s 41ww.l04^
*ttLoew's, 6s41x-war. . . .
M-G-M Pfd 25^
*M. P. Cap. Corp
Pathe Exchange . . 7J4
tPathe Exch. "A". 34?4
ttPathe Exch. 7s37.100^
Paramount F-P ..106^
Paramount, Pfd. ..119
tPara.Bway.5^s51. 10054
**Roxy "A" 30
**Roxy Units ... 34
**Roxy Common . . 8
Skouras Bros 36
Stan. Co of. Am. . 67
•tTrans-Lux Screen ....
*tUniv. Pictures
Univ. Pict. Pfd... 100
tWarner Bros. ... 16J4
Warner Bros. "A". 24 Ji
Low
167^
17
64 'A
56"
104
25/2
33/2
10054
1045i
119
lOOH
29
32
7
36
66
100
16
24
Close
47
48
60
7354
169
4
100J4
17
65^
i'A
5654
104
104
2554
9
33K
10054
106^
119
36
66^
4^
3354
100
1654
24H
Sales
1,400
1,200
4,000
I'.SOO
10
ioo
'166
1,300
10
15,400
100
5
10
300
700
•Last Prices Quoted •*Bid and Asked (Over
the Counter)
tCurb Market ttBond Market
NOTE: Balaban & Katz is listed on the
Chicago Board; Skouras on the St. Louis
Stock Exchange and Stanley in Philadelphia.
Cooney Splits With B. & K.
Chicago — By arrangement with B.
& K., Cooney Bros. Capitol and new
Avalon will split the Paramount, M-
G-M and First National service for
the coming year with the Tivoli.
The Avalon opens Monday with
"Soft Cushions."
STOCK PROGRAMS
PROGRAM COVERS
For
Moving Picture Houses
Joseph Hoover & Sons Company
Murket and 49lh .St>.. PhiUdelphi*. Pa.
Columbia Busy at Studio;
Four Productions in Work
Hollywood — Columbia is active on
its new schedule.
"Alias the Lone Wolf," second re-
lease, is completed and on its way
to New York. This production, one
01 eight specials, was directed by Ed-
ward H. Griffith with Bert Lytell
starring. Shooting has been finished
on "Salley in Our Alley," starring
Shirely Mason. Walter Lang, who
directed, and Viola Lawrence, editor
of the CTolumbia Studios, are cutting
and editing. Richard Arlen, Alec
Francis, William H. Strauss, Paul
Panzer, Kathlyn Williams, Harry
Crocker and Florence Turner are in
the cast.
"By Whose Hand?" starring Rich-
ardo Cortez will go into production
as soon as the director and the re-
mainder of the cast are selected.
Louis Gasnier is now working with
Olga Printzlau on the script "Say
It With Sables." This production
will be a vehicle for Claire Windsor.
Work is also progressing on two
stories selected for Priscilla Dean and
Conway Tearle.
Christie Returns to Coast
Charles Christie yesterday return-
ed to Hollywood after attending con-
ferences with Paramount officials re-
garding new Christie product. He
will supervise production at the
Christie studio in the absence of his
brother, Al, who is en route to
Europe.
Blames "Trust" for Failure
New Orleans — B.. F. Brennan, who
for the past 15 years has operated
numerous local theaters, as well as a
booking agency, has severed connec-
tions and embarked in the real es-
tate field. Brennan blames "the
trust," so-called, for failure to carry
on his theater enterprises.
Another for B. & K. Unit
Quincy, 111. — Great States The-
aters, Inc., has acquired control of
the Belasco, from William H. Sohn.
The former owner will be retained
as manager of the house and of the
Empire, which Great States will re-
open Sept. 4th.
The Belasco seats 450.
Koppel Adds to String
Indiana Harbor, Ind. — Joseph Kop-
pel has added another theater to his
buying string. His new house is the
Victoria. He also books the La Salle
and Astor, Chicago, and the Village,
Wilmette.
M-G-M Outlines "Callahan"
Situation to Hays Office
M-G-M, in a letter to the M.P.P.
D. A., asked Will H. Hay^ yesterday
to "tell those who registered com-
plaints", on "The Callahans and Mur-
phys", that "not only was there no
offense intended, but that studio exe-
cutives took particular pains to put
one of the Irish-American members
of the organization in the position of
supervisor on this picture".
The communication, signed by Wil-
liam A. Orr, points out that "in addi-
tion to putting the main creative po-
sitions of the picture into the hands
of people whose inherent sympathies
were all in favor of the Irish race,
we called in, at various times during
the making of the film, representatives
of several of the Irish Societies in
Los Angeles. * * * After several
conferences, we immediately elimin-
ated all of the few minor shots in
which one of the characters used a
symbol of worship. * * *"
Western Penn. M.P.T.O. Calls
"Callahans" Offensive
Pittsburgh— M. P. T. O. of West-
ern Penn. and West Va., at a meet-
ing this week, passed a resolution in
which recommendation was made to
all theater owners of the United
States to refrain from showing "The
Callahans and Murphys", exhibitors
calling the picture "offensive to mil-
lions of our fellow-citizens".
Audience at "Callahans" Show-
ing in New York Cause a Riot
Police reserves were called to quell
a riot at Loew's American, 42nd St.
and 8th Ave., when the audience ob-
jected to "The Callahans and Mur-
phys".
Players at A.M.P.A.
H. H. Van Loan, Josef Swickard,
Mary Alden, Margaret Morris, and
other players, were guests of the A.
M.P.A. at yesterday's weekly lunch-
eon.
Nathanson Back from Europe
Nat Nathanson, president of Hi-
Mark Prod., has returned to New
York from a two months' stay in
Europe, during which he established
distribution in all foreign territories.
"Glory" at Academy
"What Price Glory" will open the
season at the Academy of Music,
14th St. and Irving Place on Labor
Day, Sept. 5.
WHO WANTS THIS MAN?
The Jack of All Trades is seldom a successful business man, yet Versatility is
a great asset. .
Experience in all the arts and sciences tends to make an ever-useful AU-Around
man who knows "A little about everything and everything about something."
6. Literary man. Four years in prep schools, then Princeton university. Col-
lected library of over 4000 first editions and rare books. Been a student of literature
for over 25 years. Have accumulated a mass of material for the screen, including
synopses of over 400 novels, plays, etc., and a dozen of my own original stories.
7. Critic and Reviewer. Have, during the past seventeen years reviewed for
publication many hundreds of pictures.
8. Writer and Author. Have written seven published books numerous maga-
zine articles and editorials.
9. Editor-in-chief of several leading fan magazines for over fifteen years.
Suppose to know, therefore, what the public wants and doesn't want.
Box 20, The Film Daily
Ambassador Hotel, Lcs Angeles, Calif.
Equipment JSotes
Wurlitzer Installed at Up-State House
Massena, N. Y. — Wurlitzer Organ
Co. has completed installation of a
new organ at the Strand.
To Spend $50,000 on Okla. Orpheum
Oklahoma City — Orpheum Circuit
will remodel the Orpheum here, $50,-
000 having been budgeted for redec-
orations. The theater is closed and
will reopen in two weeks. New
lighting fixtures are included in the
remodeling program.
Consolidated Employees' Outing
The Employees Ass'n of Consoli-
date Film Industries will hold its
annual outing tomorrow at Indian
Point, New York. A steamer has
been chartered for the 400 members.
Athletic contests are on the program.
Saengers Hold "Metropolis" at N.O.
New Orleans — "Metropolis", orig-
inally booked by Saengers for one
week at the Strand, is expected to
run indefinitely. Because New Or-
leans is an "open-shop" town, the
daily press has given the film prac-
tically no comment.
Comedy
Hal Kpacby^iHisI^cais
There is a 'Comerblock' cut furnished
FREE for all Pathecomedies at your
Exchange.
Wherever
pictures are
sho^n the
FILM DAILY
is read.
i
TAeHi¥$PkPVl
oyPILMDOM
ULTHE NEWS
ALLTUE TIME
VOL. XLI No. 48
Friday, August 26, 1927
Price 5 Cents
Barriers Down
r^ X'ATCTTES of what to us is
^\ the beginning;- of an impor-
^'^tant development are filter-
ing in from out-of-town, via
Paramount. It appears that
"The Way of All Flesh" is strik-
ing a pronounced chord within
the fickle breasts of the public.
The information, while wel-
come since the picture is of such
sterling merit, surprises. Here
you have an unhappy ending,
and a character actor in the
chief role. Yet business is re-
ported to be decidedly unusual
wherever the picture has played.
Nezv Audiences?
It is an interesting situation. The
public is, of course, forever attracted
by the new, the novel. But can it
be that the age-old barriers are being
beaten down? Can it be that audi-
ences have at last learned to recog-
nize that the natural conclusion of a
story is the right one, although it
may be unhappy.
If this is a fact, and if theaters can
do S. R. O. business with produc-
tions that get away from accepted
formulas, we feel it is not an ex-
aggeration to state that the march
of production forward cannot be
halted. It is well known that an all
loo great percentage of product has
been banal and sweetish because ex-
hibitors insisted on the clinch at the
finish and a fadeout on a pair of
moon-eyed lovers.
The bulk demand will always be for
this type of picture, it is true, hut
if the exhibitor, influenced by his
box office, can be moved into playing
this kind of picture, it appears to us
that the entire art of picture-making
will receive a pronounced impetus in
the direction of finer efforts.
An Unusual Procedure
Opinions were divided on "The
Salvation Hunters." Josef von Stern-
berg was both praised and damned
for the direction. Now comes "Un-
derworld," proving that von Stern-
berg knows a good deal about mak-
ing pictures. It's a melodrama that
rings true. The punch is there. like-
wise the suspense. It hits.
First a week at the Paramount.
Then a longer play at the Rivoli.
Runs don't usually follow in after
weekly change theaters, you know.
lUit this is different. The picture
has landed with both feet. Business
proves this and so it stays right on
the big street.
K A N N
Publix is After Big Houses Only;
Will Dispose of Smaller Theaters
33 IN PlilLA. CHAIN;
EQUITY PLANS MORE
Philadelphia — The Equity Thea-
ters Corp. took over three theaters
yesterday from J. A. Ridgeway in
a deal said to total $600,000. The
houses are the Lindlcy, at 5th and
Rockland which seats 1,500; the
Wishart at East Allegheny Ave.
which scats 1,000. and tlie Ontarin
on North .Second and Ontario, like-
iCotitiiiucd an Patic 3)
GIANNINI riNANCING
OVERSEAS PRODUCERS
Los Angeles — A new phase of the
banking activities of Dr. A. H. Gian-
nini of the Bowery and East River
National Bank of New York came
to light here when Giannini declared
that he is extending his institution'^
facilities to embrace producers over-
seas.
"England and other P'.uropean
(.Continued on Page 4)
Mexico Bars Films of
Several U. S. Companies
H'aslnnnloii Bureau of THE FILM DAILY
Washington — Advices to the U. S.
Post Office Dept. from the Mexican
postal administration yesterday told
Government officials that, in the fu-
ture, product of 19 American dis-
tributors would be barred from Mex-
ico. Most of those companies pro-
(Continued on Page 4)
W. Coast Changes Names
of Two Seattle Theaters
Seattle — West Coast Theaters, Inc.,
have changed the names of their two
leading theater? in Seattle. What
was known as the Coliseum on 5th
& Pike, is known as the United Ar-
tists, and the present United Artist?
theater on 1st Ave. will resume its
previous name of Liberty. The Lib-
erty will change weekly. .Herschel
Stuart is West Coast division man-
ager here.
Labor Wages Disturb
Minneapolis — Local exhibi-
tors face trouble with operators
and stage hands, the unions
holding out for an increase
while the exhibitoK wage com-
mittee is firm for no boosts.
The musicians' situation is al-
ready settled. A representative
of the American Federation of
Labor was here yesterday to
meet both sides.
NEW LABOR TROUBLES,
MAINLY IN THE EAST
.Additional difficulties between the-
aters and labor unions were reported
yesterday from Elizabeth, N. J.;
Watertown and Herkimer, N. Y. In
Chicago, difficulties between the Or-
phcum circuit and the operators'
(Continued on Page 14)
PITTSBURGH OPPOSES
EXTENDED PROTECTION
I'ittslnirgh— M.P.T.O. of Western
Pennsylvania has lodged complaints
and a isrotest with several of the pro-
ducer-distributors regarding new pro-
tection periods for certain of Pitts-
burgh's down-town first runs and cir-
cuit theaters.
The exhibitor organization is said
to have discovered where certain first
runs and chain houses were to be
granted longer protection periods by
distributors.
Fight Film Held Second
Week, Despite Seizure
Indianapolis — Dempsey-Sliarkey
fight films will be held a second week
at the Colonial. The film is said to
have broken Colonial house records
and is placing despite the arrest of
B. M. Stearn, who represents the dis-
tributors.
Stearn was arrested on a trans-
iContinued on Page 3)
Class A Exhibition Chief
Concern Under New
Policy
It is learned on excellent author-
ity that Publix has delerniined to
abandon its plans to run theaters in
small towns and that, in the future.
o])erations in key cities atjd other
strategic points only will be con-
sidered.
In carrying out this new policy,
it is understood some steps have al-
ready been taken while moves arc
under way for the organization to
divest itself of theaters which, gen-
erally speaking, fall in the Class B
and Class C. categories.
fn view of the fact that the big
(Continued on Page 14)
Ralph Kohn Appointed
Paramount Treasurer
Kali)h .A. Kohn was appointed
treasurer of Paramount yesterday by
the executive committee of the board
of directors. The apjiointment was
made when Elek John Ludvigh, who
(Continued on Page 4)/
Henry King to Make Series
for United, Not Merely One
I-ii.~< .Angele> — Ileiiry King is en
route to New York where he arrives
Monday. It was learned yesterday
that he has signed with United Art-
ists to direct a series, and not nierc-
(Coniinued on Page 4)
"Glory" Amazes Minneapolis
Minneapolis — The l-ilm Row is
agog over the phenomenal business
rolled up by "What Price Glory" at
the Pantages which launched its
straight picture policy this week with
the picture. Business for the first
five davs totaled $12,342. It looks
like $16,000 for the week. The pic-
ture will be held a second, and per-
haps a third week.
Another in Seattle?
Seattle — Another large the-
ater in the Seattle University
district is talked of. No def-
inite information revealing
ownership and management has
been available.
DAILY
Friday, August 26, 1927
«/'FILHDOM
aiLTHE KEWS
sijmisf
Vol. XLI No. 48 Friday, August 26, 1927 Price 5 Cents
lOHN W. ALICOATE
Publisiier
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
•econd class matter May 21, 1918, at the
post-office at New York, N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00: 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address; Filraday.
New York. Hollywood, California — ^Harvey
E. Gausman, Ambassador Hotel: 'Phone,
Drexel 7000 and Washington 9794. London-
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London, W. I. Paris
—La Cinematographic Francaise, 5, Rue
Saulnier.
Quotations
High Low
*tAm. Seat. Vtc
•tAm. Seat. Pfd
*BaIaban & Katz
•Bal. & Katz Vtc
Eastman Kodak ..170M 167%
*tFilm Inspection
*First Nat'l Pfd
Fox Film "A".... 17H 17
tFox Theaters "A" 65J^ 64K
*Intern'l Project
Loew's, Inc 56J4 56
ttLoew's, 6s 41WW.104J4 104
*ttLoew's, 6s41x-war
M-GM Pfd 25J4 25K
*M. P. Cap. Corp
Pathe Exchange . . 7H 7H
tPathe Exch. "A". 34 Ji 33 J4
1 1 Pathe Exch. 7s37.100j4 100!4
Paramount F-P ..106>i 1045^
Paramount, Pfd. ..119 119
tPara.Bway.5J^s51.100J4 lOOJi
**Roxy "A" 30 29
•*Roxy Units ... 34 32
**Roxy Common . . 8 7
Skouras Bros 36 36
Stan. Co of. Am. . 67 66
*tTrans-Lux Screen
*tUniv. Pictures
Univ. Pict. Pfd... 100 100
tWarner Bros. ... 16!4 16
Warner Bros. "A". 24 >i 24
Close
47
48
60
73'A
169
4
10054
17
65 Jl
SVz
56y4
104
104
25y2
9
7H
3314
lOO'A
1065i
119
36
66^
4JI
3354
100
16J4
24H
Sales
1,400
1,200
4,000
i',s66
10
ioo
"ioo
1,300
10
15,400
100
5
10
300
700
•Last Prices Quoted "Bid and Asked (Over
the Counter)
tCurb Market ttBond Market
NOTE: Balaban & Katz is listed on the
Chicago Board; Skouras on the St. Louis
Stock Exchange and Stanley in Philadelphia.
Cooney Splits With B. & K.
Chicago — By arrangement with B.
& K., Cooney Bros. Capitol and new
Avalon will split the Paramount, M-
G-M and First National service for
the coming year with the Tivoli.
The Avalon opens Monday with
"Soft Cushions."
STOCK PROGRAMS
PROGRAM COVERS
For
Moving Picture Houses
Joseph Hoover & Sons Company
Market and 49lh St>., Philadelphia. Pa.
Columbia Busy at Studio;
Four Productions in Work
Hollywood — Columbia is active on
its new schedule.
"Alias the Lone Wolf," second re-
lease, is completed and on its way
to New York. This production, one
of eight specials, was directed by Ed-
ward H. GrifTith with Bert Lytell
starring. Shooting has been finished
on "Salley in Our Alley," starring
Shirely Mason. Walter Lang, who
directed, and Viola Lawrence, editor
of the Columbia Studios, are cutting
and editing. Richard Arlen, Alec
Francis, William H. Strauss, Paul
Panzer, Kathlyn Williams, Harry
Crocker and Florence Turner are in
the cast.
"By Whose Hand?" starring Rich-
ardo Cortez* will go into production
as soon as the director and the re-
mainder of the cast are selected.
Louis Gasnier is now working with
Olga Printzlau on the script "Say
It With Sables." This production
will be a vehicle for Claire Windsor.
Work is also progressing on two
stories selected for Priscilla Dean and
Conway Tearle.
Christie Returns to Coast
Charles Christie yesterday return-
ed to Hollywood after attending con-
ferences with Paramount officials re-
garding new Christie product. He
will supervise production at the
Christie studio in the absence of his
brother, Al, who is en route to
Europe.
Blames "Trust" for Failure
New Orleans — B.. F. Brennan, who
for the past IS years has operated
numerous local theaters, as well as a
booking agency, has severed connec-
tions and embarked in the real es-
tate field. Brennan blames "the
trust," so-called, for failure to carry
on his theater enterprises.
Another for B. & K. Unit
Quincy, 111. — Great States The-
aters, Inc., has acquired control of
the Belasco, from William H. Sohn.
The former owner will be retained
as manager of the house and of the
Empire, which Great States will re-
open Sept. 4th.
The Belasco seats 450.
Koppel Adds to String
Indiana Harbor, Ind. — Joseph Kop-
pel has added another theater to his
buying string. His new house is the
Victoria. He also books the La Salle
and Astor, Chicago, and the Village,
Wilmette.
M-G-M Outlines "Callahan"
Situation to Hays Office
M-G-M, in a letter to the M.P.P.
D. A., asked Will H. Ha)[s yesterday
to "tell those who registered com-
plaints", on "The Callahans and Mur-
phys", that "not only was there no
ofifense intended, but that studio exe-
cutives took particular pains to put
one of the Irish-American members
of the organization in the position of
supervisor on this picture".
The communication, signed by Wil-
liam A. Orr, points out that "in addi-
tion to putting the main creative po-
sitions of the picture into the hands
of people whose inherent sympathies
were all in favor of the Irish race,
we called in, at various times during
the making of the film, representatives
of several of the Irish Societies in
Los Angeles. * * * After several
conferences, we immediately elimin-
ated all of the few minor shots in
which one of the characters used a
symbol of worship. * * *"
Western Penn. M.P.T.O. Calls
"Callahans" Offensive
Pittsburgh— M. P. T. O. of West-
ern Penn. and West Va., at a meet-
ing this week, passed a resolution in
which recommendation was made to
all theater owners of the United
States to refrain from showing "The
Callahans and Murphys", exhibitors
calling the picture "offensive to mil-
lions of our fellow-citizens".
Audience at "Callahans" Show-
ing in New York Cause a Riot
Police reserves were called to quell
a riot at Loew's American, 42nd St.
and 8th Ave., when the audience ob-
jected to "The Callahans and Mur-
phys".
Players at A.M.P.A.
H. H. Van Loan, Josef Swickard,
Mary Alden, Margaret Morris, and
other players, were guests of the A.
M.P.A. at yesterday's weekly lunch-
eon.
Nathanson Back from Europe
Nat Nathanson, president of Hi-
Mark Prod., has returned to New
York from a two months' stay in
Europe, during which he established
distribution in all foreign territories.
"Glory" at Academy
"What Price Glory" will open the
season at the Academy of Music,
14th St. and Irving Place on Labor
Day, Sept. 5.
WHO WANTS THIS MAN?
The Jack of AU Trades is seldom a succSssful business man, yet Versatility is
a great asset.
Experience in all the arts and sciences tends to make an ever-useful AU-Around
man who knows "A little about everything and everything about something."
6. Literary man. Four years in prep schools, then Princeton university. Col-
lected library of over 4000 first editions and rare books. Been a student of literature
for over 25 years. Have accumulated a mass of material for the screen, including
synopses of over 400 novels, plays, etc., and a dozen of my own original stories.
7. Critic and Reviewer. Have, during the past seventeen years reviewed for
publication many hundreds of pictures.
8. Writer and Author. Have written seven published books nimierous maga-
zine articles and editorials.
9. Editor-in-chief of several leading fan magazines for over fifteen years.
Suppose to know, therefore, what the public wants jmd doesn't want.
Box 20, The Film Daily
Ambassador Hotel, Lcs Angeles, Calif.
Equipment Notes
Wurlitzer Installed at Up-State House
Massena, N. Y. — Wurlitzer Organ
Co. has completed installation of a
new organ at the Strand.
To Spend $50,000 on Okla. Orpheum
Oklahoma City — Orpheum Circuit
will remodel the Orpheum here, $50,-
000 having been budgeted for redec-
orations. The theater is closed and
will reopen in two weeks. New
lighting fixtures are included in the
remodeling program.
Consolidated Employees' Outing
The Employees Ass'n of Consoli-
date Film Industries will hold its
annual outing tomorrow at Indian
Point, New York. A steamer has
been chartered for the 400 members.
Athletic contests are on the program.
Saengers Hold "Metropolis" at N.O.
New Orleans — "Metropolis", orig-
inally booked by Saengers for one
vveek at the Strand, is expected to
run indefinitely. Because New Or-
leans is an "open-shop" town, the
daily press has given the film prac-
tically no comment.
Comedy
(, Ha! Rpach«v.HisI^aIs
There is a 'Comerblock' cut furnished
FREE for all Pathecomedies at your
Exchange.
Wherever
pictures are
shoivn the
FILM DAILY
is read.
Friday, August 26, 1927
FL[ISCHMAN AGAIN
DISCUSSES T. 0. C. C.
Maurice L. Fleischman, who re-
cently disposed of a half interest in
his two Brooklyn houses, Manor and
Picadilly, to the Locw circuit, yes
terday explained his attitude toward
the T. O. C. C, following a state-
ment appearing in "Variety," in
which he charges independent exhib-
itors in the Metropolitan territory
with putting their "competitive lone
theater brother out of business."
In "Variety," Fleischman declared
that "tiie greatest enemy of tiie in-
dependent theater owner today is the
independent exhibitor," and further
on, declared "it makes me laugh to
read of the aims and purposes of the
T. O. C. C."
Fleischman. however, in discussing
his remarks about the latter organ-
ization, yesterday stated: "I wish it
to be understood that I appreciate
the purposes of the T. O. C. C. and
if the members would work along
the lines of the aims and purposes,
much good could be accomplished.
It was not my intention.s to criticize
the Chamber as a body, for I re-
alize that the organization without
the support and cooperation of its
membership cannot make headway
It must have behind it the support of
its entire memhership. What I hnd
in mind when I wrote the statement
was that it should* awaken the inde-
pendent exhiibtors to a reah'zation of
the absolute necessity of coooe'-atine
and working with one another.
"From its inception, I have always
been a hundred per cent member in
cood standing in the Chamber, and
have alwav.s striven to bring about
resii'ts that would be for the eener.T'
benefit of the independent exhibitor."
Griffith Title Changed
H'^lh'wnnd — The tentative title of
D. W. Griffith's new picture has been
changed to "Drums of Love." The
storv is bv Garritt Llovd. Tully
Marshall has been added to the cast
Production will be started Sept. 8 at
the United Artists studio.
I
Murnau Busy on Story
Hollvwood — .-Xrcerdine: to word re-
ceived from F. W. Murnau. in Ber-
lin, he is working with Carl Maver.
German novelist and scenarist on
what will probably be his next story
for Fox.
"El Cid," m Films \
Barcelona — Raza de Iberia has
been formed here to produce. In
conitmction with a foreign unit, it
will make as its first, a feature in
w^^'Vh "El Cid" is the theme. "El
Cid" in Spain's national hero.
Novarro in French Romance
HoI'vwnod — Ramon Novarro will
plav Louis. "Le Grande Monarnue
de France," in his nox* vehicle. Rob-
ert Z. Leonard will direct this film,
based on an original by A. P.
Younger.
I
I " 'Read 'em and
weep" must have orig-
inated with the exhib
who didn't know
where to look before
he booked. T.ike our
next Short Subject
Number, {'instance, it
will save a heap o'
weeps to the lad who
takes a good look be-
fore he books. And talk
about selling angles —
they'll be there like
a landlord at the first
of the month "
Eqi
33 in Phila. Chain;
uity Plans More
(.Continued from Page 1)
wise seating 1,000. The Ontario is
being entirely rebuilt.
This gives Equity 33 theaters in
this territory. Of this number, about
20 are in Philadelphia and the others
in Reading and in Bridgeton (N. J.)
Other acquisitions are planned.
Equity is the holding company for
three exhibiting companies: Green
and Altman, Will Cohen and Ben
Amsterdam and "Pop" Korson, the
latter two being the prime movers
in Masterpiece Film Attractions,
state right exchange operating here.
Hochreich Promises Road
Shows Soon for Vocafilm
David R. Hochreich, president of
Vocafilm, said yesterday that upon
conclusion of its lease at the Long-
arre, early in September, the Voca-
film program will be road-showed in
a number of cities. Arrangements to
this end, Hochreich says, are now
being made with the idea of having
the first of the road-show companies
in operation within the next six
weeks.
Fight Film Held Second
Week, Despite Seizure
(Continued from Page 1)
portation charge and a print of the
film was seized following a screen-
ing last week. No efifort has been
made by authorities to stop the Co-
lonial showing. Stearn was bound
over to the Federal Grand Jury and
released on $5,000 bail.
Taxes Over East Bronx House
John Bolde, owner of the Burke
B. and B. and Laconia in the East
Bronx, has taken over the Wnke-
field, at 23!st St. and White Plains
Ave. on a 21 year lease. He opens
the tiieater on Labor Day. Deal
was closed through Sofferman Bros.
To Build in East Boston
Boston — The site of the Maverick
House in Maverick Sq.. East Boston,
has been sold to the New England
Community Theaters, Inc.
MADAN mim N[W
INDUSTRY rOR INDIA
Calcutta — India may expect to see,
in the immediate future, a consider-
able advance in the standard of the-
ater operation, according to J. J.
Madan, who has returned to Calcutta
following a tour through .America
;'.ii(l Europe of 16 months. Madan is
head of Madan Theaters, Ltd., one of
the important Indian chains. He is
also interested in domestic produc-
tion and distribution.
He brought back with him a car-
load of new theater equipment which
has heretofore been unknown in In-
dia. Calcutta may soon hear an or-
gan and see just what Broadway
lighting fixtures are light, as a re-
sult of Madan's tri]).
"America," states Madan, "is im-
mediately responsive to any new in-
fluence which may produce original-
ity in films. America has concen-
trated on films and worked untire-
lessly on films. As regards British
pictures, there is undoubtedly an im-
provement in production standard,
but, with a few notable exceptions,
the technique which is the strength
of American films is lacking in Eng-
lish features. Quality for quality,
rates asked by British producers were
so much more than those submitted
by their American competitors that
a business man has had no choice
but to buy product of the latter. Ger-
many is second to America in the ex-
cellence of her productions."
In discussing the future of India
as a film field, Madan declared that
"a closer study will be made of India
and its requirements. Starting at
first in a small way, with the most
modern equipment, it is hoped to pro-
duce in India, possibly with the aid
of experienced American players,
who will ensure the technique, films
which will meet with a ready market
both for America and Europe."
^fadan. when (juestioned upon his
return, did not denv that large Amer-
ican and British interests were en-
deavoring to secure control of Madan
Theaters, which now totals 100
houses. It would not be surprising
if M^adan sold part interest in his
chain. •
Takes Ovpr Washington Chain
Centralia. W'ash. — Leavinc: Olvm-
nin after serving as manager of the
T-ibertv since it was onened on Aucr
30. 10?4. Cecil Gwinn is now eeneral
manaeer for the five theaters oppr-
nted hv thp Twin Citv Theaters Co
in Centraha and ChehaHs. Gwinn
will have charee of the Rialto. GraTl
and Liberfv in Centralia and the ^*
Helene and TJhertv in Chohalis. He
holds a financial interest in them.
Incorporations
Albany, N. Y. — Star and Studio Picture
Corporation, New York County — Motion pic.
lure films and machines, gathering motion
picture news and publication of nrwapaperi
Capital, $2.S.000. Filed by .Miller & Miller,
25 West Forty-fourth Street.
Tbomasville, Ga. — Nat Williams o( the Wil
Hams circuit has completed his theater here.
G'luMinP' at R'er Rochester House
Rnrhfst'"'' N. Y. — Charles H.
Gonldine. first manaeer of the East-
man here, has resif^ned a- manafer
of the Proctor at Trov and returns
as manaeer of the new $2 000 000
Rochester theater to be onened '"n
0'"tober. The house will seat 4.000
will have a 2S-piece orchestra and
will show pictures and vaudeville. It
is being built by the Fenyvessys.
East St. Louis, III. — IFarry Rrdmon has
started constructinn on his $300,000 Majestic.
The house was designed by Boiler Bros, ol
Kansas City, and will seat 2,000. Harry
Bancroft of F.. St. Louis is the general con-
tractor.
La Grange, Ga. — Charles Jabaley has open-
ed a theater at Lincoln and Garfield Sts. un-
der management of R. Saosone.
Elizabeth City, N. C— Carolina Theaters
have opened the Carolina.
Cleveland Golf Event Big;
150 At 2d Annual Event
Cleveland— About 150 film men at-
tended the second annual film golf
tournament at the Ridgewood Coun-
try Club and all of them voted it a
success. The tournament was held
under the auspices of the Film Board
of Trade.
Many prizes were awarded. Don-
ors included players in Hollywood,
Cleveland exchanges and companies
identified with allied trades, and, not
the least important, Cleveland daily
newspapers. The winners include:
.Silver putter, donated by Scoville, Essick &
Keif, won by Bill Raynor, Rcade's Hippo-
drome; Rolf baij, donated by U. B. Circuit.
won by F. Kelly. Massillon; desk clock, do-
nated by .Tack White of Educitional, won by
Jim Scoville: desk clock, donated by Ohio
Amusement Co., won by E. R. Skirboll;
percolator set, donated by Fred Desberg, won
by Percy Es'sick; two Rolf club.s, donated by
"Cleveland Plain Dealer", won by Howard
Ricf; golf has. donated by Bill Raynor, won
by Joe Trunk; golf bag, donated by "CUve-
land Press", won by Mr. Fox Alliance, O.;
Harry Langdon cup, won by Bill James. Co-
lumbus, O. ; silver tea set, donated by John
Royal, won by Wm. Freeman of Conncaut,
O. ; golf bag, donated by Cleveland Film
Building Co., won by Frank Bellas; silver
jug. donated by Gotham, won by U. V.
Young. Palace theater. Canton, O. ; water set,
donated by Jack Harwood. won by Mark
Goldman; gold bag. donated by Christie Film
Co.. won hy J. M. Ridge, Columbus. O. ;
four golf hags, donated by Jimmy Adams,
won by Leo Greenshergcr of Cleveland. W.
Brandt of First National, and two won by
Mr. Martin, Pastime theater, Berea, O.; golf
halls, donated by Columbia Film Co., won
by Fred Desberg. Cleveland ; golf balls, do-
nated by Cole Publishing Co.. won by A. F.
Braeunig, First National; desk clock, donated
bv Poster Rental, won by Mr. Rnnbaugh:
silver cigarette case, donated hy "Cleveland
News", won by Herbert Oakes, Cleveland;
I^rain spot light, donated by Gross & John-
son, won by Jim Mooney. First National;
Harper pen and pencil, donated by Rex
Kilmer Cleaner Co., won by H. R. Skirboll;
Parker desk pen, donated by Transit Film
Co.. won by Mark Goldman; desk fan, do-
nated hy Oliver M. P. Supply Co.. won by
Harvey F. Noss; cup. donated by Loew's
Ohio Theaters, won by Percy Fssick; Irish-
Jewish cup. donated by Moe Horwitz and
Jack Flannigan, won by E. R. Skirboll.
Seattle Holds Over "Wagon"
.'-■eattle — Owing to the success of
the "Covered Wagon," running at
the United Artists theater, the pic-
ture has been held over for an addi-
tional week. The film was road-
showed previously at the Metropol-
itan followed by first runs at the
Strand.
THE
'g^mi
DAILV
Friday, August 26. 1927
Giannini Financing
Overseas Producers
(Continued from Page 1)
countries are interested in motion
pictures," he said in an "Examiner"
interview. "But the attitude of the
English banks today is the same at-
titude that prevailed among Ameri-
can bankers fifteen years ago. Eng-
land does not want the English ex-
hibitors to use all American-made
pictures and encourages them to en
ter the field of production. But Eng-
lish bankers are wary of advancmg
loans to producers.
"The motion picture business to-
day is a legitimate business. The
men in command of the industry
are men of competency and integ-
rity, and I do not hesitate to ex-
tend all the credit accommodations
they ask for.
"Only recently I financed a Brit
ish motion picture, and I am the
first American banker to make such
a loan. The loan was extended for
the financing of a picture to be
made in England by the British Na-
tional Pictures and which will star
Syd Chaplin.
"I did this because I believe I am
giving the industry its start in Eng-
land with the hope that other^ Am-
erican bankers will follow suit."
Within the past eight years, mo-
tion picture producing companies
have taken their place among the
safest and sane.^t risks for huge bank
loans, he said.
Eight years ago, Giannini pio-
neered the business of banking loans
to producers in New York. Since
that time he has loaned a total sum
of from $2,000,000 to $10,000,000 an-
nuallv.
Henry King to Make Series
for United, Not Merely One
(Continued from Page 1)
ly one picture as first stated. The
initial st_pry will be "The Darling of
the Gods." which Morris Gest will
produce in United States. David Belas-
co who wrote the play in conjunction
with John Luther Long will select
the actress to play Yo San. Produc-
tion starts in Hollywood in De-
cember.
"Best of Season" on One Bill
Dresden — The Centrum held a
novel showing recently, at which
parts of "the best films of the pres-
ent season" formed the major part
of the program.
"Jack the Ripper" in Films
London — Included in the 1927-28
program of Fery Films is a film de-
picting the career of London's once-
famous "Jack the Ripper." Werner
Kraus will play the lead.
700 Seat House at Pullman, Wash.
Pullman, Wash. — Larson Brothers,
Spokane contractors, have been re-
cently awarded the contract for the
construction of a one-story brick the-
ater building for P. W. Struppler.
The building equipment will cost
$40,000 and will be constructed after
a Spanish fashion, decorated with
tiling and wrought iron. It will ac-
commodate 700.
Newspaper Opinions
"Adam and Evil"
M-G-M
Loew's State, Los Angeles
EXAMINER—* • * The film is rife with
gold diggers, gay parties and farcical love
scenes. It is fast moving and entertaining.
* * *
HERALD — * * * a tricky, quick shifting
farce of racy and laugh-breeding incidents.
* » »
RECORD— * * Time after time one sees
this sort of comedy, yet there are few which
have come near this for clever and ultra-
smart situations. * * *
"College"
United Artists
Metropolitan, Los Angeles
EXAMINER—* ♦ * If it weren't for the
"gags," "College" would be just another
story of a boy in college. • ♦ *
HERALD — * * * There are several long
sequences in which it's hard to quit laugh-
ing unless you quit looking at the screen —
and you don't want to quit looking. * * *
TIMES — * * * is not in the least collegiate
in the proper sense of the word — no, not
even in the wildest flight of imagination.
"Fireman, Save My Child"
Paramount
Million Dollar, Los Angeles
EXAMINER — • * * is an aristocratic big
brother of the slap-stick comedy created by
Mack Sennett with Wallace Beery as one of
the chief clowns. * * *
HERALD—* » • It is all slapstick, to be
sure, but slapstick well done is good for
many a guffaw. * * *
RECORD—* * * Beery and Hatton get
going and clown their way along, carrying
the spectators with them in a state of next
exhaustion from laughter. ■* * *
"Lonesome Ladies"
First Nat'l
Uptown, Los Angeles
EXAMINER — * * * As a comedy dranu
"Lonesome Ladies" is good entertainment.
Both Miss Nilsson and Mr. Stone are ac-
ceptable players. * * *
HERALD — * * * Good direction on the
part of Joseph Henahery and excellent pho-
tography is evident throughout the photoplay.
* "» *
RECORD — ■* * * is a story most married
people will chuckle over long after they have
seen the screen depiction of it. * * *
"Running Wild"
Paramount
Loew's State, Los Angeles
EXPRESS—* * * With the aid of Gregory
La Cava who both wrote and directed the
farce (and perhaps also lent his dog), the
star uncovers a new bag of tricks and gets
over with the audience. * * *
HERA7.D— * * * It is obviously built for
laughs. If you like to ^ee the worm turn,
you will like "Running Wild" even more.
* * »
RECORD—* * * The picture has many
amusing moments and cannot help but be
entertaining * * *
TIMES — • * * is very well until the hyp-
notizing scene occurs, and then "Running
Wild" does run wild and becomes hokum
plus. * * *
"Smile, Brother, Smile"
First Nat'l
Granada, San Francisco
BULLETIN—* * * is a very fitting title
for a story so delightfully constructed and
so entertainingly presented. * * *
CALL AND POST— is a rollicking, frol-
licking. mirth provoking film. It is the
funniest and cleanest original "traveling sales-
man's" joke. * • *
EXAMINER—* * * If he doesn't have to
overact a role, as he did in "The Poor
Nut," Jack Mulhall can be one very funny
man. * * *
NEWS — * * * is the sort of light enter-
tainment the movie crowds demand. It fills
their every desire — including the "clinch" at
the final fade-out. * * ♦
"Smile, Brother, Smile"
First Nat'l
Loew's State, Los Angeles
EXPRESS—* * * The team of Mulhall and
Dorothy Mackaill, which mades its biggest
hit in "Subway Sadie," makes "Smile,
Brother, Smile," one of the best comedies
of the season. ♦ * *
RECORD — * * * a tale of salesmanship
so well done and exceptionally portrayed by
a genuine master of fun. Jack Mulhall, that
the audience is "sold" on the idea hook, line
and sinker. * * *
"The Stolen Bride"
First Nat'l
Metropolitan, Los Angeles
EXAMINER— • * * If Alexander Korda
had been given a less trashy, artificial story,
"The Stolen Bride" would be classed as an
extraordinarily fine picture. * * •
RECORD — * * * there are some novel
twists and Alexander Korda, the director,
has made the most of the situation. * * *
"The World at Her Feet"
Paramount
Missouri, St. Louis
GLOBE-DERJOCRAT- * " * is nothing
to get excited about, though it is pleasingly
filmed, well acted and subtitled. * * *
STAR — * * * It is an entertaining story.
but light, with 'Florence Vidor and Arnold
Kent as the principals. ♦ * •
TIMES—* * * Unlike its technical treat-
ment, the plot is not new, and the audience
is pleasantly bored throughout the projection
of the film. * * *
Ralph Kohn Appointed
Paramount Treasurer
(Continued from Page 1)
has held the three positions of treas-
urer, secretary and general counsel,
asked to be relieved of the duties of
treasurer.
Kohn has been assistant secretary-
treasurer and a member of the com-
pany's legal staff since its organiza-
tion in 1912. Kohn was also named
a member of the executive committee
at yesterday's meeting.
Fox Nine to Play Pathe
Fox will meet Pathe in a crucial
baseball contest at Protectory Oval
in the Bronx tomorrow. A victory
for Fox will assure the team the film
championship of 1927, while a Pathe
win will give the Roosters a chance
to tie Fox for the lead. In a pre-
liminary game, M-G-M will tackle the
strong Church & Dwight nine.
Theater Fire at Independence, La.
Independence, La. — Sam Cittan-
dino, manager of the Liberty, was
severely burned when film exploded
in the projection room. Cittandino
dropped the print out of a rear win-
dow on the roof of the only bank in
town, which was destroyed.
R. C. Richards Plans Theater
New Orleans — A new theater cost-
ing $25,000 will soon be erected in
Slidell. The site, on Front St., ad-
joining the Masonic Temple, has
been secured and actual work will be-
gin shortly. B. V. Sheffield, who has
conducted the Clio for several years,
is associted with R. C. Richards, a
brother of E. V. Richards, of Saen-
ger Amusement Co., in developing
the project.
Pictures and Vaudeville
at T^^ew Orpheum, Seattle
Seattle-— Sunday marks the open-
ing of the new Orpheum. As was
previously announced, the regular
Orj)heum circuit vaudeville programs
will be suplcmented by the presenta-
tion of features. Marie Prevost, in
"The Rush Hour," will feature the
opening, with "Ned Wayburn's Buds
ol 1927" as vaudeville attraction.
Complete output of the Pathe-De
Mille has been booked.
Other changes in the Orpheum
policy is the fact that on Sunday;
and holidays, there will be no re-
served seats, with continuous per-
formances from 1 to 11 P. M. Dur-
ing the week days, however, seats
may be reserved. There will only
be two performances during the week
at 2:30 and 8:30 P. M. with the fea-
tures preceding the vaudeville. A
change in price is also noted. Re-
served seats during the week are 75
cents with a majority of the seats un-
reserved at 50 cents. Matinee prices
during the week are 25 cents general
admission and for reserve 40 cents.
On Sundays and holidays up unt'l
four o'clock all seats will be 50 cents
and thereafter the lower floor and
balcony lodge seats are 75 cents, the
remainder 50 cents.
1,000 Seater for Salisbury, Md.
Salisbury, Md.— A $100,000 theater
at Salisbury, Md., is planned. Plans
were prepared by Canby E. May,
architect in the duPont building at
Wilmington. The theater will have
a capacity of 1,000.
W. and V. in Easton
Easton, Pa. — Wilmer & Vincent
have completed plans for the erec-
tion of a large theater on the site of
the old Frainklin House property,
Northampton St. between 4th and 5th
Sts., which they recently acquired.
The theater there will have a capacity
of about 3,100. It is expected that
work will be started as soon as the
leases held by occupants on the prem-
ises expire. These run out between
April 1 and July 1. 1928.
A second house is on the way by
other interests. The properties from
44 to 54 North 3rd St., owned by
Paris Bros., Paul M. Thomas and
Ralph R. Pittenger, have been sold
to a group of theater men, repre-
sented locally by Clayton Buss for
the purpose of the erection of a new
house.
Mexico Bars Films of
Several U. S. Companies
(Continued from Page 1)
hibiled from showing in the country,
are inactive or out of business.
Distributors listed by Mexican au-
thorities include: Ay won Film Corp.,
Artcraft Pictures Corp., All .Star
Corp. of Cal., American Releasing
Corp., Clark-Cornelius Corp., En-
terprise Dist Co., Exclusive Features,
Inc., Film Booking Offices of Am-
erica, Jimmy Aubrey Prod., Master-
film Exclusives, Inc., Richard Kip-
ling Enterprises, Rollin Film Co.,
.Supreme Film Co., Selznick Pictures
Corp., Select Pictures Corp., Tiffan\
Pictures of New York, United The-
aters of America, C. M. Van Curen
Corp., and Western Pictures Corp.
THE
»
Friday, August 26, 1927
-e&Hk
DAILV
fLEISCHMAN AGAIN
DISCUSSES T. 0. C. C.
Maurice L. Fleiscliman, who re-
cently disposed of a half interest in
his two Brooklyn liouses. Manor and
Picadilly, to tlie Locw circuit, yes
terday explained his attitude toward
the T. O. C. C, following a state-
ment appearing in "Variety," in
which he charges independent exhib-
itors in the Metropolitan territory
with putting their "competitive lone
theater brother out of business."
In "Variety," Fleischman declared
that "the greatest enemy of the in-
dependent theater owner today is the
independent exhibitor," and further
on, declared "it makes me laugh to
read of the aims and purposes of the
T. O. C. C."
Fleischman, however, in discussing
his remarks about the latter organ-
ization, yesterday stated: "I wish it
to be understood that I appreciate
the purposes of the T. O. C. C. and
if the members would work along
the lines of the aims and purposes,
much good could be accomplished.
It was not my intentions to criticize
the Chamber as a body, for I re-
alize that the organization without
the support and cooperation of its
membership cannot make headway
It must have behind it the support of
its entire membership. What I had
in mind when I wrote the statement
was that it should awaken the inde-
pendent exhiibtors to a realization of
the absolute necessitv of cooocatinp
and working with one another.
"From its inception, I have always
been a hundred per cent member in
i^ood standing in the Chamber, and
have alwavs striven to bring about
results that would be for the eener.T'
benefit of the independent exhibitor."
I " 'Read 'em and
weep' must have orig-
inated with the exhib
who didn't know
where to look before
he booked. Take our
Bext Short Subject
Number, {'instance, it
will save a heap o'
weeps to the lad who
takes a good look be-
fore he books. And talk
about selling angles —
they'll be there like
a landlord at the first
of the month "
Griffith Title Changed
H'^llvwrind — The tentative title of
D. W. Griffith's new picture has bfen
changed to "Drums of Love." T>ie
storv is bv Harritt Llovd. Tully
Marshall has been added to the cast.
Production will be started Sept. 8 at
the United Artists studio.
Murnau Busy on Story
HoIIvw'ood — .According to word re-
ceived from F. W. ATurnau. in Ber-
I'n. he is working with Carl Maver.
German novelist and scenarist on
what will probably be his next story
for Fox.
"El Cid." m Films
Barcelona — Raza de Iberia has
been formed here to produce. In
coniiinction with a foreign unit, it
will make as its first, a feature in
wMrh "F.I Cid" is the theme. "EI
Cid" in Spain's national hero.
Novarro in French Romance
Ho"vwood — Ramon Novarro will
plav Louis. "Le Grande Monarnue
de France." in his next vehicle. Rob-
ert 7. Leonard will direct this film,
based on an original by A. P.
Younger.
33 in Phila. Chain;
Equity Plans More
(Continued from Page 1)
wise seating 1,000. The Ontario is
being entirely rebuilt.
This gives Equity 33 theaters in
this territory. Of this number, about
20 are in Philadelphia and the others
in Reading and in Bridgeton (N. J.)
Other acquisitions are planned.
Equity is the holding company for
three exhibiting companies: Green
and Altman, Will Cohen and Ben
Amsterdam and "Pop" Korson, the
latter two being the prime movers
in Masterpiece Film Attractions,
state right exchange operating here.
Hochreich Promises Road
Shows Soon for Vocafilm
David R. Hochreich, president of
Vocafilm, said yesterday that upon
conclusion of its lease at the Long-
acre, early in September, the Voca-
film program will be road-showed in
a number of cities. Arrangements to
this end, Hochreich says, are now
being made with the idea of having
the first of the road-show companies
in operation within the next six
weeks.
Fight Film Held Second
Week, Despite Seizure
(Continued from Page 1)
portation charge and a print of the
film was seized following a screen-
ing last week. No eflort has been
made by authorities to stop the Co-
lonial shr>wing. Stearn was bound
over to the Federal Grand Jury and
released on $5,000 bail.
T;iKes Over East Bronx House
John Polde, owner of the Burke
B. and B. and Laconia in the East
Bronx, has' taken over the Wake-
field, at 231st St. and White Plains
Ave. on a 21 year lease. He opens
the theater on Labor Day. Deal
was closed through Sofferman Bros.
To Build in East Boston
Boston — The site of the Maverick
House in Maverick Sq.. East Boston,
has been sold to the New England
Community Theaters, Inc.
MADAN fORES[ES NtW
INDUSTRY m INDIA
I alcutta — India may expect to see,
Ml the immediate future, a consider-
able advance in the standard of the-
ater operation, according to J. J.
Madan, who has returned to Calcutta
following a tour through America
:<.iu\ Europe of \<) months. Madan is
head of Madan Theaters, Ltd., one of
the important Indian chains. He is
also interested in domestic produc-
tion and distribution.
He brought back with him a car-
load of new theater equiiiment which
has heretofore been unknown in In-
dia. Calcutta may soon hear an or-
gan and see just what Broadway
lighting fixtures are light, as a re-
sult of Madan's trip.
"America," states Madan, "is im-
mediately responsive to any new in-
fluence which may produce original-
ity in films. America has concen-
trated on films and worked untire-
lessly on films. As regards British
pictures, there is undoubtedly an im-
provement in production standard,
but, with a few notable exceptions,
the technique which is the strength
of .American films is lacking in Eng-
lish features. Quality for quality,
rates asked by British producers were
so much more than those submitted
by their American competitors that
a business man has had no choice
but to buy product of the latter. Ger-
many is second to America in the ex-
cellence of her productions."
In discussing the future of India
as a film field, Madan declared that
"a closer study will be made of India
and its requirements. Starting at
first in a small way, with the most
modern equipment, it is honed to pro-
duce in India, possibly with the aid
of experienced American players,
who will ensure the technique, films
which will meet with a ready market
both for America and Europe."
Afadan. when questioned upon his
return, did not denv that large Amer-
ican and British interests were en-
deavoring to secure control of 'Madan
Theaters, which now totals 100
houses. It would not be surprising
if Afadan sold part interest in his
chain.
Takes Ovpr Washington Chain
Centralia. Wash. — Leavinir Olvni-
n'l after servine as manacer of the
I.ibertv since it was onened on Ave
■^0. 10?4. Cecil Gwinn is now eeneral
manager for the five t^'-aters oper-
ated bv the Twin Citv Theaters Cn
in Centrab'a and Chehalis. Gwinn
will have charge of the Rialto. Grp"H
and Libertv in Centralis and the *^*
Helene and Libertv in Chehalis. He
holds a financial interest in them.
Incorporations
Albany, N. Y. — Star and Studio Picture
Corporation, New York LV.unty-Mulion pic.
lure films and machines, g.ithcnng motion
picture news and pulilaatiun o( newspapers
Capital, $2.'i.O00, Kilcd by Miller & Miller!
2S West Forty fourth Street.
Thomasville, Ga. — Nat Williams of the Wil
liams circuit has completed bis theater here.
GouMinf at T?ig Rochester Hous"
Rochester N. Y. — Charles H.
Gouldinc first manaeer of the East-
man hero, has resi'i'ned a« ninnartr
of the Proctor at Trov and rpturn.;
as manager of the new $2 000 000
Rochester theater to b'' opened in
Oetober. The house will seat 4,000
will have a 2S-piece orchestra and
w-ill show pictures and vaudeville. It
is being built by the Fenyvessys.
East St. I.ouis, III. — Harry Redmon has
Marted construction on his $500,000 Majestic.
The house was designed by Boiler Bros, ot
Kansas City, and will scat 2,000. Harry
Bancroft of K. St. Louis is the general con-
tractor.
La Grange, Ga. — Charles Jabaley has open-
ed a theater at Lincoln and Garfield Sts. un
der management of R. Sansone.
Elizabeth City, N. C— Carolina Theaters
have opened the Carolina.
Cleveland Golf Event Big;
150 At 2d Annual Event
Cleveland — About 150 film men at-
tended the second annual film golf
tournament at the Ridgewood Coun-
try Club and all of them voted it a
success. The tournament was held
under the auspices of the Film Board
of Trade.
Many prizes were awarded. Don-
ors included players in Hollywood,
Cleveland exchanges and companies
identified with allied trades, and. not
the least important, Cleveland daily
newspapers. The winners include:
Silver putter, donated by Scoville, Essick &
Reif. won hy Bill Raynor, Reade's Hippo-
drome; golf b.Tc;. donated by U. B. Circuit,
won by F. Kelly. Massillon; desk clock, do-
nated by Jack White of Educational, won bv
Jim Scoville; desk clock, donated by Ohio
Amusement Co., won by E. R. Skirboll;
percolator set, donated by Fred De«bersr, won
hy Percy Es-iick; two Rolf clubs, donated by
"Cleveland Plain Dealer", won by Howard
Ricf: golf bag. donated by Bill Raynor. won
by Joe Trunk; golf bag, donated by "Cltve-
land Press", won by Mr. Fox Alliance, O. ;
Harry I.angdon cup. won by Bill James. Co-
lumbus, O. ; silver tea set, donated by John
Royal, won by Wm. Freeman of Conncaut,
O. ; golf bag. donated by Cleveland Film
Building Co.. won by Frank Bellas; silver
iug, donated by Gotham, won by U. V.
Young. Palace theater. Canton, O.; water set.
donated by Jack Hanvood. won by M.irk
Goldman; gold bag. donated by Christie Film
Co.. won by J. M. Ridge, Columbus. O. :
four golf bags, donated by Jimmy Adams,
won by Leo Greensbergcr of Cleveland, W.
Brandt of First National, and two won hy
Mr. Martin, Pastime theater, Berea, O. ; (folf
balls, donated by Columbia Film Co., won
by Fred Desberg, Cleveland; golf halls, do-
nated by Cole Publishing Co.. won hy A. F.
Braeunig, First National; desk clock, donated
bv Poster Rental, won by Mr. Riinbaugh:
silver cigarette case, donated by- "Cleveland
N'ews", won by Herbert Oakes, Cleveland;
Lorain spot light, donated by Gross & John-
son, won by Jim Mooncy. First National;
Harper pen and pencil, donated by Rex
Filmer Cleaner Co.. won by H. R. Skirholl;
Parker desk pen. donated by Transit Film
Co., won by Mark Goldman: desk fan, do-
nated by Oliver M. P. Supply Co.. won by
Harvey F. Noss; cup, donated hy Loew's
Ohio Theaters, won by Percy Fssick; Irish-
Tewish cup. donated by Moe Hnrwitz and
Jack Flannigan, won hy E. R. Skirboll.
Seattle Holds Over "Wagon"
S'eattle — Owing to the success of
the "Covered Wagon." running at
the United Artists theater, the pic-
ture has been held over for an addi-
tional week. The film was road-
showed previously at the Metropol-
itan followed by first runs at the
Strand.
THE
i^^
DAILV
Friday, August 26, 1927
Giannini Financing
Overseas Producers
(^Continued from Page 1)
countries are interested in motion
pictures," he said in an "Examiner"
interview. "But the attitude of the
English banks today is the same at-
titude that prevailed among Ameri-
can bankers fifteen years ago. Eng-
land does not want the English ex-
hibitors to use all American-made
pictures and encourages them to en
ter the field of production. But Eng-
lish bankers are wary of advancnig
loans to producers.
"The motion picture business to-
day is a legitimate business. The
men in command of the industry
are men of competency and integ-
rity, and I do not hesitate to ex-
tend all the credit accommodations
they ask for.
"Only recently I financed a Bnt
ish motion picture, and I am the
first American banker to make such
a loan. The loan was extended for
the financing of a picture to be
made in England by the British Na-
tional Pictures and which will star
Syd Chaplin.
"I did this because I believe I am
giving the industry its start in Eng-
land with the hope that other^ Am-
erican bankers will follow suit."
Within the past eight years, mo-
tion picture producing companies
have taken their place among the
safest and sanest risks for huge bank
loans, he said.
Eight years ago, Giannini pio-
iieere'd the business of banking loans
to producers in New York. Since
that time he has loaned a total sum
of from $2,000,000 to |10,000,000 an-
nually.
Henry King to Make Series
for United, Not Merely One
(Continued from Page 1)
ly one picture as first stated. The
initial stj)ry will be "The Darling of
the Gods," which Morris Gest will
produce in United States. David Belas-
co who wrote the play in conjunction
with John Luther Long will select
the actress to play Yo San. Produc-
tion starts in Hollywood in De-
cember.
"Best of Season" on One Bill
Dresden — The Centrum held a
novel showing recently, at which
parts of "the best films of the pres-
ent season" formed the major part
of the program.
"Jack the Ripper" in Films
London — Included in the 1927-28
program of Fery Films is a film de-
picting the career of London's once-
famous "Jack the Ripper." Werner
Kraus will play the lead.
700 Seat House at Pullman, Wash.
Pullman, Wash. — Larson Brothers,
Spokane contractors, have been re-
cently awarded the contract for the
construction of a one-story brick the-
ater building for P. W. Strupplcr.
The building cc|uipment will cost
$40,000 and will be constructed after
a Spanish fashion, decorated with
tiling and wrought iron. It will ac-
commodate 700.
Newspaper Opinions
"Adam and Evil"
M-G-M
Loew's State, Los Angeles
EXAMINER—* * * The film is rife with
gold diggers, gay parties and farcical love
scenes. It is fast moving and entertaining.
» * »
HERALD — * * * a tricky, quick shifting
farce of racy and langh-breeding incidents.
* « #
RECORD— • * Time after time one sees
this sort of comedy, yet there are few which
have come near this for clever and ultra-
smart situations. • ♦ •
"College"
United Artists
Metropolitan, Los Angeles
EXAMINER—* * * If it weren't for the
"gags," "College" would be just another
story of a boy in college. * * »
HERALD — * * * There are several long
sequences in which it's hard to quit laugh-
ing unless you quit looking at the screen —
and you don't want to quit looking. * * •
TIMES—* * * is not in the least collegiate
in the proper sense of the word — no, not
even in the wildest flight of imagination.
"Fireman, Save My Child"
Paramount
Million Dollar, Los Angeles
EXAMINER — * * * is an aristocratic big
brother of the slap-stick comedy created by
Mack Sennett with Wallace Beery as one of
the chief clowns. * * ♦
HERALD—* * * It is all slapstick, to be
sure, but slapstick well done is good for
many a gufifaw. ♦ * *
RECORD — * * * Beery and Hatton get
going and clown their way along, carrying
the spectators with them in a state of next
exhaustion from laughter. ♦ * ♦
"Lonesome Ladies"
First Nat'l
Uptown, Los Angeles
EXAMINER—* * • As a comedy drama
"Lonesome Ladies" is good entertainment.
Both Miss Nilsson and Mr. Stone are ac-
ceptable playersi • * ♦
HERALD — * * * Good direction on the
part of Joseph Henabery and excellent pho-
tography is evident throughout the photoplay.
* * »
RECORD — * * * is a story most married
people will chuckle over long after they have
seen the screen depiction of it. * * *
"Running Wild"
Paramount
Loew's State, Los Angeles
EXPRESS—* * * With the aid of Gregory
La Cava who both wrote and directed the
farce (and perhaps also lent his dog), the
star uncovers a new bag of tricks and gets
over with the audience. * * *
HERAXD— * * * It is obviously built for
laughs. If you like to seL the worm turn,
you will like "Running Wild" even more.
» » *
RECORD—* * * The picture has many
amusing moments and cannot help but be
entertaining • ♦ *
"TIMES — "• * is very well until the hyp-
notizing scene occurs, and then "Running
Wild ' does run wild and becomes hokum
plus. * * ♦
"Smile, Brother, Smile"
First Nat'l
Granada, San Francisco
BULLETIN—* * * is a very fitting title
for a story so delightfully constructed and
so entertainingly presented. * * *
CALL AND POST— is a rollicking, frol-
licking. mirth provoking film. It is the
funniest and cleanest original "traveling sales-
man's" joke. * » *
EXAMINER-* * * If he doesn't have to
overact a role, as he did in "The Poor
Nut," Jack Mulhall can be one very funny
man. * • *
NEWS—* * » is the sort of light enter-
tainment the movie crowds demand, It fills
their every desire— including the "clinch" at
the final fade-out. * * »
"Smile, Brother, Smile"
First Nat'l
Loew's State, Los Angeles
EXPRESS—* * * The team of Mulhall and
Dorothy Mackaill, which mades its biggest
hit in "Subway Sadie," makes "Smile,
Brother, Smile." one of the best comedies
of the season. * * *
RECORD — * * * a tale of salesmanship
so well done and exceptionally portrayed by
a genuine master of fun. Jack Mulhall, that
the audience is "sold" on the idea hook, line
and sinker. * * *
"The Stolen Bride"
First Nat'l
Metropolitan, Los Angeles
EXAMINER—* * * If Alexander Korda
had been given a less trashy, artificial story,
"The Stolen Bride" would be classed as an
extraordinarily fine picture. * * *
RECORD — * * * there are some novel
twists and Alexander Korda, the director,
has made the most of the situation. ♦ * »
"The World at Her Feet"
Paramount
Missouri, St. Louis
GLOBE-DEMOCRAT—* " * is nothing
to get excited about, though it is pleasingly
filmed, well acted and subtitled. * * *
STAR — * * * It is an entertaining story,
hut light, with Florence Vidor and Arnold
Kent as the principals. * * *
TIMES—* * * Unlike its technical treat
ment, the plot is not new, and the audience
is pleasantly bored throughout the projection
of the film. * * *
Ralph Kohn Appointed
Paramount Treasurer
(Continued from Page 1)
has held the three positions of treas-
urer, secretary and general counsel,
asked to be relieved of the duties of
treasurer.
Kohn has been assistant secretary-
treasurer and a member of the com-
pany's legal staff since its organiza-
tion in 1912. Kohn was also named
a member of the executive committee
at yesterday's meeting.
Fox Nine to Play Pathe
Fox will meet Pathe in a crucial
baseball contest at Protectory Oval
in the Bronx tomorrow. A victory
for Fox will assure the team the film
championship of 1927, while a Pathe
win will give the Roosters a chance
to tie Fox for the lead. In a pre-
liminary game, M-G-M will tackle the
strong Church & Dwight nine.
Theater Fire at Independence, La.
Independence, La. — Sam Cittan-
dino, manager of the Liberty, was
severely burned when film exploded
in the projection room. Cittandino
dropped the print out of a rear win-
dow on the roof of the only bank in
town, which was destroyed.
Pictures and Vaudeville
at New Orpheum, Seattle
Seattle — Sunday marks the open-
ing of the new Orpheum. As was
])reviously announced, the regular
C)rj)hfum circuit vaudeville programs
will he suplemented by the presenta-
tion of features. Marie Prevost, in
"The Rush Hour," will feature the
opening, with "Ned Wayburn's Buds
of 1927" as vaudeville attraction.
Complete output of the Pathe-De
Mille has been booked.
Other changes in the Orpheum
policy is the fact that on Sundays
and holidays, there will be no re-
served seats, with continuous per-
formances from 1 to 11 P. M. Dur-
ing the week days, however, seats
may be reserved. There will only
be two performances during the week
at 2:,30 and 8:30 P. M. with the fea-
tures preceding the vaudeville. A
change in price is also noted. Re-
served seats during the week are 75
cents with a majority of the seats un-
reserved at ,S0 cents. Matinee prices
during the week are 25 cents general
admission and for reserve 40 cents.
On Sundays and holidays up unt'l
four o'clock all seats will be 50 cents
and thereafter the lower floor and
balconj' lodge seats are 75 cents, the
remainder 50 cents.
R. C. Richards Plans Theater
New Orleans — A new theater cost-
ing $25,000 will soon be erected in
Slidell. The site, on Front St., ad-
joining the Masonic Temple, has
been secyred and actual work will be-
gin shortly. B. V. Shefifield, who has
conducted the Clio for several years,
is associted with R. C. Richards, a
brother of E. V. Richards, of Saen-
ger Amusement Co., in developing
the project.
Mexico Bars Films of
Several U. S. Companies
(^Continued from Page 1)
liibited from showing in the country,
are inactive or out of business.
Distributors listed by Mexican au-
thorities include: Ay won Film Corp.,
Artcraft Pictures Corp., All Star
Corp. of Cal, American Releasing
Corp., Clark-Cornelius Corp., En-
terprise Dist Co., Exclusive Features,
Inc., Film Booking Offices of Am-
erica, Jimmy Aubrey Prod., Master-
film Exclusives, Inc., Richard Kip-
ling Enterprises, Rollin Film Co.,
Supreme Film Co., Selznick Pictures
Corp., Select Pictures Corp., Tiffany
Pictures of New York, United The-
aters of America, C. M. Van Curen
Corp., and Western Pictures Corp.
1,000 Seater for Salisbury, Md.
Salisbury, Aid.— A $100,000 theater
at Salisbury, Md., is planned. Plans
were prepared by Canby E. May,
architect in the duPont building at
Wilmington. The theater will have
a capacity of 1,000.
W. and V. in Easton
Easton, Pa. — Wilmer & Vincent
have completed plans for the erec-
tion of a large theater on the site of
the old Frainklin House property,
Northampton St. between 4th and 5th
Sts., which they recently acquired.
The theater there will have a capacity
of about 3,100. It is expected that
work will be started as soon as the
leases held by occupants on the prem-
ises expire. These run out between
April 1 and July 1, 1928.
A second house is on the way by
other interests. The properties from
44 to 54 North 3rd St., owned by
Paris Bros., Paul M. Thomas and
Ralph R. Pittenger, have been sold
to a group of theater men. repre-
sented locally by Clayton Buss for
the purpose of the erection of a new
house.
THE
Friday, August 26. 1927
iSBtl
DAILY
inEATfR CHANGES FOR
THE MONTH Of JULY
IOWA
New Theaters
Chanton —Kit/
Changes in Ownership
Anita— Unifiue, soUl t.i C'laicncc l-iict-y l>y
W T. HiKK*- Baxter -Opera House, sold
to E. \V. Meredith bv Albert Segrcth.
Bode— Rialto, sold to K. C". Will by \V. H.
Krank. Boon* Strand, sold to Harry
Frankle by S. O. Harsh. Cedar Rapids
— Colonial, sold to E. K. Williams by .V
T. Chade. Chelsea — Empress, sold to F.
A. Kosta by C. C. Twiselton. Clutier—
Grand, sold to Wm. Kopsky by J. J
Kopsky. Coming^American Opera House,
sold to L. .\. Kuehl by K. E. Robertson.
Delhi — Grand, sold to A. E. Dunn. Dee
Moines — Lincoln, sold to Carl W. I'aysen
by Sam Sosua. Exira — Palace, sold to L.
Z. Henry by C. Lacey. Exline — Star, sold
to H. C. Withrow by McDonald & Uavis.
Parnhamville — ^Star, sold to .1. .1. Robinson
by C. H. Worsely. Sheffield — Victor, sold
to Business Mens Club by H. E. N'orton.
Fort Dodge — Strand, sold to Stern Hros.
by J. H. fulius. Gladbrook— Rialto. sold
to T. E. Mann by E. H. Dickson. Gowrie
— Star, sold to Nelson & Carr by Theo.
Larson. Grand River — ^Star. sold to Spray-
Baker. Mtr. Co. by E. H. Dickson. Gi^nt
—Legion, sold to P. G. Held by D. I.
Chalmers. Griswold — -Strand, sold to P.
G. Held by L H. Ireland. Harvey— Op-
era House, sold to O. F. N'ei?wanger by
S. P. Hardy. Holstein — New, sold to C.
R. Seff. Hubbard — Movie, sold to Hub
bard Com. Hub by S. H. Boecke. Letts
— Majestic, sold to Ed Schroeder by May
Ellen Gipple. Logan — Pastime, sold to
L. H. Ireland by J. P. Erdman. Luverne
—Strand, sold to K. C. Will by W. B.
Frank. Mountpelier — Midway, sold to Ed-
win Schroeder Oxford — ■ — Auditorium,
sold to Rev. Fineficid by Ray Curry. Rich-
mond— -Casino, sold to Rev. Stahl by Frank
Schaefer. Shannon City — -Princess, sold to
Deford & Henrv by \ R. Krcmer. Toledo
— Weiting. sold to W. W. Manstield. Wil-
ton Junction — Wilton, sold to Henry Bre-
win by Ludy Bo?ton.
Closings
Batavia — ^Opera House Cedar Rapids — -Am-
erican and Grand. Garwin — Opera House.
Hull — -Legion. Ledora — Legion. Lisbon —
Garden. Livermore Princess. Modale —
Ma-'ons. Nemaha — Star. Ro\van — Empress.
Shellsburg — Opera House. Sidney — ^Opera
House Winterset — Paramount.
Changes in Ownership
Blyne City — Princess, sold to Warner <4
Wood by C. 1. Ballamy. CUwson— The
("lawson, .sold to J. A. Loban by Irving
Luriea. Coldwater — Tibbelts, sold to H.
I). & Ruth Brown by I). R. Vanes. De-
troit—Fredro, »>ld to S. Janszewski by
.Morris TeilK-. Eckerman -The Eckerman,
sold to S. \'an Ciilder by Nicholson &
Shillings. Hallway The Halfway, sold to
Chas. Kain by lieo. .1 Gartner. Marine
City Family, sold to W. 1). Ward t>>
Frank Baker. Iron River -I'ozy. sold to
W. H. MaroU by Fred Phipp;". Muskegon
- Rivoli, sold to Warner & Wood by Har-
ley .\l. Derr. Willimston -Pastime, sold
lo O I. Cianstou by Koy W. .-Vdams.
Closings
Coral — Peoples. Detroit— Alabama
X'adis. Jackson — -Emily-
KANSAS,
Re-openings
Jewell City — Whiteway.
Changes in Ownership
Abilene— Lyric, sold to W. D. &• R. F. Fite
by Herb Thacher. Anthony — ^Palace. sold
lo F. C. Ashton by C. Deere. Esbon—
Standard, sold to M. C. Korrell by P. A.
Simmons. Manhattan — Miller, sold to Gra-
ham &• Browning by R. Finkelstein. Marys-
ville — Liberty, sold to Turner Tlieater-Co.
by M. J. Boyle. Merriam — Del Ray, sold
to C. E. Ogan bv C. .\. Stark. Mound-
ridge^ — Pastime, sold to Dewey T. Gates by
G. E. Camobell. Osage City- Strand, sold
to J. H. Campbell by J. .S. Bunch.
Closings
Alta Vista — Pearl. Edna — Community. Hum-
boldt— City. Leon — ^Tlie T.eon. Lovewell —
Community. Manhattan — -Miller. Milton-
vale— Opera House. Ranson — Strand (per-
manent').
MA SSA CH USE TTS
Changes in Ownership
Georgetown — Library Hall, sold to W. .\.
Caddoo bv A. S. Won.son. Salem^ — Plaza,
sold to Plata Theater Co. by J. Morency.
Springfield — Pine Point, sold to Leo H.
Hickman by James Sitonier.
Boston — Unique.
Closings
MICHIGAN
New Theaters
Junction — Granada. Kalamazoo — ^^State. Sag-
inaw— ^Temple.
and Uuo
MINNESOTA
Changes in Ownership
Buhl- -Main, sold to Geo. Jacobs by Joe
Carson. Minneapolis — Ritz, sold to O. A.
Lee by F. Smoleski. Pequot — Lyric, sold
to Reinarz & Foss by J. E. Simon.
Closings
Middle River — Black Cat. Oklee — Mo\ics.
Sacred Heart — Opera House.
MISSISSIPPI
Changes in Ownership
Crystal Springs--.-\irdome, sold to W. E.
Garland by R. L. Therrell. Natchez —
Hamilton, sold to Wineland &• Looken by
J. M. St. Ville. Rolling Fork— Royal,
sold lo F. B. Sharbrough by S. I.. Hollo
way.
MISSOURI
Changes in Ownership
Bosworth — -Cason, sold to A. M. Counter-
man by Victor Cason. Chula — -Electric
sold to C. R. Ward by L. V. Harris.
Clayton — The Clayton .-\irdome. sold to
Albert A. Fletcher by L. Stahl & W.
.Stokes. Clinton — Lee, sold to L. I. Lcn-
hart by Lee T-. Jones. Florissant —
MISSOURI
Changes in Ownership
St. Johns Hall, sold to Smith Castello by H.
J. Halloway. Fulton — Gem and Prat, sold
to Barney Dubinsky by J. R. Pratt. Ga-
lena— Electric, sold to D. M. Stanridge by
H. C. Dillard. Hale— Trio, sold to W. F.
Hull by Fay H. Barr. HalUviUe— High
School, sold to F. Floyd Roberts by M. M.
Millsap. Jasper — T>iberty. s<jld to D. F,.
('rain by V. Munnley. Kansas City — Klls-
worth. sold to T. W. Fleming by High
tower & Fleming. Maple, sold to Miss C
Kirkpatrick by H. S. Simpson. Westpnrt,
sold to J. A. Townley by Frank Amos. St.
John, sold to R. Rolsky bv H. .S. Chapman
Maplewood — -Marshall, sold to Jas. Drake
by Chas. W. Daniels. Maywood — Klnis.
sold to H. H. Sherman by E. Rolsky. Ore-
gon— Martin, sold to Oregon .\miise Co.
by C. M. Martin. St. Joseoh^T^iberty.
sold to K. .\. Brondridgc by J. O. Gach.
St. Genevieve — Missouri, sold A. C. Mer-
<-Vr bv M. W. Operle. St. Louis — ^Bridge
(fornierlv Kozy)sold to Mr. Stokes by Da-
vid Hoffman. Lange Family Theater, sold
to Paul .Schrontz by Graubau-WitticJ:
Schell City — Photoplay, sold to C. .\. Bes-
sipr by .\. H. Counterman. iSpringfield —
Mulliken. sold to D. E. Wilhoit bv Dr. N.
'/.,gri;„ Ritz. sold to Geo, Scovil bv Dr.
V, Zoglin, Stanberrv — Princess, sold to
\rever &: Morris bv .\d Newton. Thaver--
"oval, sold to Dean W. Davis by If C.
Simmons. Trenton — Hubbell. sold to Tri-
.-■nsle .\muse Co, by M, W, HrbbeU, Van
Buren — Current River, sold to D, T, .\Ili-
son by K. Thornton.
Closings
Ar"»terdam — Opera House. Bethany — Cozy.
Cassvi"e — Gem. Coffee — Electric. Dunne-
pan F.ler'ric. Fair Plav The Fair Play,
'"-olden Citv Palace Ludlow -Conimun-
itv. Manlewood -Marshall, Novinger —
Unvipr. Richland- The Richland. South
Giflord — Palacp.
MONTANA
Openings
Gr-at Falls— Alcazar. Miles City — Strand-
Stanford — T,ibertv (formerly Stanford).
Closings
Big Sandy — Grand
Exhibitors
Daily RemiiKkr
Keep reminding
patrons your em-
ployes will NOT
receive tips.
.'\niuse Co. Wilson— Gem, sold to Cha%
Knight by Horace Colt.
Closings
Brooklyn — Arcade. Itelvidetc and Tip Top.
Buffalo — New Ariel. Codarhurst — Play
house. Coming— PrinceM. East lalip
Liberty. Howells — Rustic. Kinderhook
Opeia House. Long Island —Capitol at
Itayside. Webster at Long Island (."ity.
Maybrook — Sweeney's Hall. Mt. Kisco -
Pl.i) house. Oswego — New Stale. Ovid —
Iranklin Hall Rosebank — Lyric. Union
City City. Whitney Point — Crescunt,
New Yorl: ('ity
Closings
I .iiiuo at 156lh St, and Westchester. City
.11 ".'lid SI. Playhouse at 68lh St. Wind-
sor at .SI si anil Third Ave.
Friday, August 26, 1927
NEBRASKA
New Theaters
Cotasfield Opera House. Falls City — Rivoli.
Hays Center — ^Hays Center.
Reopenings
Allen — Thelma. Burchard — Wonderland. Cort-
land— Opera House. Grand Island — North
.Side, Minden — Re.\. Naponee — Reams
Omaha — <".ardisn, Sut(herland — -Pastime.
Changes in Ownership
Brunswick —Rex. sold to G. E. Feriell by
W. H. Di.xon. Hastings — Armory, sold to
.\rmoiy Theater Co, by E, C. Preston,
Page Cozy, sold to G. Bressler by H, J.
Shanncr, Pierce — ^Strand. sold to F>ic
Wesselnuni by J. Douglas. Polk — Rialto
and \'iking. sold to H. M, McGaftin by
-Miller &■ Siuidberg, Touhy — Movie, sold
to T,ouis Jelinek.
Closings
Arnold — Iris. Bradshaw — Liberty. Bruno —
Twin, Columbus — North. Craig — .Movie
Falls City C.ehling. New Castle — Star
Pickrell- -Williams. Pleasanton — Liberty
South Sioux City — Ci-ystal Winnebago-
Coinnuinity. Ulysses — Jean, Wallace-
Movie,
NEW HAMPSHIRE
Changes in Ownership
Hill — Woo<lwar<l Hall, sold to Lawrence
Heath by H. A. Woodward. Milford —
Strand, sold to P. D. Latchis by C, H.
Bailey.
NEW JERSEY
New Theaters
Elmer -The F.lnur Oaklyn — The Oaklyn.
Changes in Ownership
Camden — Parkside, solrl to I, Zatkin by Ralph
Hodgens.
Closings
Newark — Grand.
NEW MEXICO
Changes in Ownership
Las Cruces — ^Kio (irand. st^ld to K & F
,\inuse Co.. , by Las duces Theater Co.
Star, sold to K, &- F, .\muse Co. by A. T-au-
bacb. Mesilla — Fountain, sold to V. D.
Guerra by H. J, Fountain,
Closings
CaMsbad Crawford Hagerman — Rodeo.
Loving — Rodeo.
NORTH CAROLINA
Reopenings
Henderson ville- -Star.
Changes in Ownership
Andrews- Dreamland. Sold to .Mr. Chambers
by W. M. Bradley. Dunn- 40pera House,
sold to W. R. Jernigan by C. L. Massey.
Fayetteville — Princess, sold to Donald M
Eaves by D. W. Townscnd. Henderson-
ville — '.Star, sold to Hugh Gibb» by Joe
Dalls. Selma — Playhouse, sold to ('. L,
,\lassey by E. F. Massey. Tabor -The Ta-
bor, sold to H. Stanley by W, Smith.
Closings
Statesville — Dunbar. \VaInut Grove — Play
bouse, Warsaw — Arcada, WiVwn — Globe,
NEW YORK
New Theaters
Brooklyn - Wimlsor. HarrVion — Biltmore,
Openings
Buffalo — ninton.
Changes in Ownership
Jamestown — Maiestic. sold to Harold Cohen
bv E. C. Clawson. Lackawanna — Savov,
«old to Theatrical Utilities. Inc. by M. J.
\'allely. Niagara Falls — Falls sold
to Theatrical Utilities. Inc., by Albert
Flia. Pratt'burc — Auditori'-m. sold to J.
Dewitt Sticknev bv B. A. Rice. Syracuse —
Harvard, sold io M. T. Kallett by Harvard
NORTH DAKOTA
Openings
Beach — Bijou.
Changes in Ownership
Kulm- -Auditorium, sold to J. W. Woodman
by Lewis Bros. Makoti — Blue Mouse, sold
to L. W. Lampert by Joe Murphy.
Closings
Loraine — Strand.
OHIO
New Theaters
Seamon — Gem.
Changes in Ownership
Ada--Odeon. sold to (', It, and I,. D. Moore
by W. R. Rhoads. Akron -Rex, yold to
(Just Paris by Oiris Hall. Cleveland — Am-
phio, sold to M. Hudack by M. B. Hor
witz. Cheviot — ^Twin City, sold to Chas.
Weigel by J. Huebner, Jr. Cleveland —
Cozy, sold to M. C. Barth. East Ninth
St. Theater, sold to Oriental Theater, Inc.,
by Dr. D. I. Brody. Lincoln, sold to Ohio
.\muse Co. by Chas. Burton. Columbus —
Capitol, sold to lister B. Ryan & Louis
Horn by E. D. Slabaugh. Convoy — Habit,
sold to W. M. Fandree by Carrie La Rue,
Custer -Tlie Custer, sx)ld to (', H, Richard
son by Commercial Club, Dover — ^Pike.
sold to Roscoe, Spidell & Chester E. Hup-
rich by Edwin F. Allman. Findlay — Ma-
jestic, sold to L- Lisbon and J. Harris. Jr,
by H. F. McGovern. Graysville — High
.School, sold to Jay Booth & Tom Walker
by C. L. Snyder. Lyons — Pastime, sold to
E. E. Finney by W. E. Evers. Mansfield —
Opera House, sold to Serlah Amuse Co. by
Silverman Bros. Royal, sold to S. Deutsch
by ?. Greenbaum. Massilion — Lincoln, sold
to Schine Enter, by F. A. Kelly. Ray-
mond- The Raymond, sold to W. T,. 'Wheel-
en by Floyd Hney.
Closings
Chauncey —Globe, Cincinnati — ^Hippodixime.
Coming- Opera House. Dayton — Eastwood.
Franklin — Ridge. New Matamoras — Palace.
New Paris — Franklin (dismantled). Rose-
ville — -Pastime.
OKLAHOMA
New Theaters
McCurtain — Empress. Marshall- -Lyric.
Changes in Ownership
Bokoshe — Joie. sold to Russcl Remsey by A.
M. Beasley. Clinton — Rialto and Royal,
sold to H. R. Bisby by O. C. Welsh. Co-
weta— Broadway, sold to Ix;ster Miller by
Geo. Largent. Geary — Opera House, sold
to W. K. Barringer by H. Truman. Goet-
bo — .-\rt. sold to Mrs. A. Harkins by Mo-
ran & Maynard. Forum — Miller, sold to
Geo. Largent by Lester Miller. Waynoka —
Eaton, sold to R. B. Campbell by M.
Eaton.
Closings
Asher — Grand. County Line — .\irdome, Dow-
Royal. Freedom — Liberty, Goetbo — Art,
Goza — Gem, Healdton — Cozy, Hulbert —
Victory. Kingston — A-Mu-.Su. Mill Creek —
White Front (dismantled). Pemcll — Vic-
tory.
10
DAILY
Friday, August 26, 1927
DAILY TIPS WHICH MEAN DOLLARS FOR SHOWMEN
"Babe Comes Home"
(First Nat'l)
Employed a five by seven easel
backed billboard painted by the
house scenic artist, with easel
back, for use in the lobby and side-
walk display. The beaver board
painting was with green base, white
and yellow lettering, with yellow
diamond black players drawn in.
Both the beaver board and easel can
be again used many times by an ex-
hibitor. Also a double illuminated
banner, hung from the ceiling of the
marquee, arranged by the house
scenic artist. It was made for this
picture with white base, red and
green letters, and one sheets were
put on the ends. — M. M. Clark, Em-
press, Owensboro, Ky.
"The Blonde Saint"
(First Nat'l)
An art card went up in the lobby
several days in advance of the show-
ing. It was made of sign board two
by four. Blue predominated, with the
scene in white, and yellow moon,
with white and yellow lettering. A
palm tree cutout made of beaver
board was placed under marquee.
Yellow and white lettering were used
on the leaves. The base was yellow
with red lettering. It was eight feet
tall and ten feet wide. The double
illuminated banner twelve by three
feet was dark blue, with dark green
trees on either side, yellow moon,
and water and sky in blue. Red let-
tering was used on the white strip
for the name of the show. Yellow
lettering was "Used on the blue
ground. — M. M. Clark, Empress,
Owensboro, Ky.
"Captain Salvation"
(M-G-M)
A display of various knots used by
sailors was on an one-sheet board
in lobby together with copy about
the picture and play dates as well as
rules of the contest. The first twenty
persons correctly naming the knots
were given passes to see the picture.
— E. P. Briggs, Rialto, Colorado
Springs, Colo.
"Chang"
(Paramount)
Advance Programs carried a page
devoted to "Chang" made up of
criticisms and headed. "At Last the
Critics Agree on a Picture." These
programs were distributed at the the-
ater, through the mail, and inserted
in laundry packages. Personal let-
ters vyere written to every Civic club,
prominent organizations, and citv of-
ficials one week in advance. — Chas.
H. Amos, Florida, St. Petersburg,
Fla.
"Man Power"
(Paramount)
One of the filling stations fixed up
its window with attractive cards ad-
vertising the picture, name of theater,
and play dates as well as running
a cooperative ad in the newspaper.
The newspaper copy read, "For Car
Power use Sherman's Gas, But for
entertainment see 'Man Power' star-
ring Richard Dix at the Publix Sterl-
ing.— C. T. Perrin, Sterling, Greeley,
Colo.
"Metropolis"
(Paramount)
K week preceding the showing had
a local Junior Follies Show, and one
of the musical numbers was a "bub-
ble number.' ' Ten girls in costume
in the aisles and ten girls on the
stage were tossing out balloons on
this number to the patrons. For this
number they used 500 balloons, and
took advantage of the balloon num-
ber by having printed on them the
word, "Metropolis." Throughout all
advertising, the R in "Metropolis"
was made different from the balance
of the letters in the word. On paint-
ed lobby cards and banners the R
was different color. In newspaper
ads, it was a different size and style
of type. — Chas. H. Amos, Florida,
St. Petersburg, Fla.
"Orchids and Ermine"
(First Nat'l)
A cut-out of two figures and an
ancient umbrella were combined to
form the centerpiece in the lobby
display. This unique feature was
created by substituting for the paint-
ed umbrella, a real rain stick. Care
was utilized in selecting an umbrella
which had long ago seen its best
days. The lobby attracted a great
deal of attention. — Carl R. Bamford,
Princess, Ashville, N. C.
"Running Wild"
(Paramount)
One of the local insurance com-
panies bore half the expense of the
printing of a "Limited Laugh Insur-
ance Policy." These policies dealt
primarily with the many laughs in
the picture "Running Wild" as well
as an ad for the insurance company.
These policies were distributed in
hotels, stores, offices, and to homes.
— W. F. Brock, Rialto, Chattanooga,
Tenn,
"Slide, Kellv. Slide"
(M-G-M)
There happens to be a fellow by
the name of Kelly on the home team
who has a particular way of sliding
to bases that none other of the play-
ers use. So every time Kelly came
to bat or got on base, a group of
persons would yell, "Slide. Kelly,
Slide." Of course, we had the per-
sons planted in different sections of
the grandstand and soon others were
veiling, "Slide, Kelly, Slide". Two
large baseballs made out of beaver
board were put on wooden cart
wheels. Then the cart was drawn
as near to the baseball park as the
Club would allow and almost every-
one going to the game could see the
erambulator. William Haines' name,
title of picture, name of theater, and
playdates appeared on both sides of
the cart. This cart was also driven
all over town. — James H. McKoy,
Rex, Spartanburg, S. C.
Monte Blue New Pres.
of Two Thirty Three Club
Hollywood^Monte Blue has been
elected president ot the Two Thnty
inree Liub, reputed to be the largest
theatrical club west of New York.
Many of the most promiment names
m the Hollywood tiim colony are to
be tound on the membership roster.
\V;th the election of Blue, a new
governnig body goes into office.
I hose elected, in addition to Blue,
were; Vice-presidents — lorn Mix,
Jidwin Carewe, Rex S. Goodcell and
VV. H. LoUier; secretaries — Fred
Douglas and A. J. Brentinger; treas-
urer— Dana Bennett; publicity direc-
tor— Adam Hull Shirk; board of
directors — Louis Chaudet, Claude
Constable, Charles Crockett, William
Fleckenstein, Hoot Gibson, Charles
Hazlehurst, John LeRoy Johnston,
Otto K. Olesen, Joe Rock, Daryl
Zanuck, C. E. Toberman and Harry
Zehner.
Johiist'on, serving his fourth term
on the board of directors was the
ouiy officer from the preceding ad-
ministration, re-elected. The race for
vice-presidencies was close Wilfred
North and Orville O. Dull losing to
Carewe and Goodcell by only a few
votes.
William Humphries proposed a
change in the by-laws and constitu-
tion permitting the retiring executive
to be made president emeritus for
the period of his life. The annual re-
port showed that Two Thirty Three
will start its fourth year with 2,016
members and a surplus in the bank of
more than $60,000.
Seattle Exchanges Meet
All Fire Code Rulings
Seattle — James H. Crystal, safety
committee fire inspector of the Hays
organization, was a Seattle visitor
this week, and with Mrs. Lynch of
the Film Board of Trade_and her fire
committee examined the conditions
of the various exchanges. They were
thoroughly satisfied.
Plans More Short Subjects
The Malkames Educational Film
Co. which is making a series of short
subjects dealing with anthracite, in-
tends producing other subjects deal-
ing with major industries in America.
The company has established New
York offices with Filmlab, Inc., at
130 W. 46th St.
To Distribute in South Wales
London — Morton, Lever & Co. has
been formed at Cardiff to distribute
in South Wales and West County.
Monty Morton and Alec Lever, both
formerly with Graham Wilcox Prod.,
are sponsors of the unit.
Deals have been closed with Wil-
cox Prod, and Stoll Prod, for 1927-
28 product of each. Offices are at
2.3 Cliarles St., Cardiff.
"Daily Film Renter" Expanding
London — "The Daily Film Renter,"
Ernest W. Fredman, editor and pub-
lisher, is expanding its news depart-
ment through the provinces. Al-
though correspondents are located in
most important cities in the King-
dom, Fredman has just appointed 30
staff men to cover srnaller towns.
And Thafs That
By PHIL M. DALY
p'OR four years workers at Fox
■■- have been trying to find out what
the "J" stood for in J. Farrell Mac-
donald. Since he was loaned to M
G-M for "Bringing Up Father" th
secret is out. Henceforth it i
"Jiggs" Farrell Macdonald.
Handshakes in order. Frank
Lackteen, the "Hawk" of "Hawk of
the Hills" is married. His wife car-
ried an illustrious maiden name, in-
deed — Miss Sarah Bernhardt, No,
not Paris, but Akron, O.
Phyllis Haver, in the celluloid,
had to cover a lot of ground this
week. She's appearing in two the-
aters at one time. First, at the
Rialto in "The Way of All Flesh"
and secondly, at the Roxy in "What
Price Glory." Last week it was
worse, she had to divide maftprs
three ways for "The Fighting
Eagle" played the Strand.
Leatrice Joy has busted 100 in golf
and everything is jake in California.
Who signs contracts for dogsl
We're puzzled over that. M-G-M
has placed Jiggs and Flash under
contract. They appear in "The Trail
of '98" and will be featured later.
Wonder if there's a morality clause
in the agreement.
Ramon Novarro is not to enter
a monastry and so explodes one of
the choicest press agent yarns that
ever emanated from Hollywood. ■
I
Renee Adoree is trying to find\
how the Royal Northwest Mounted
Police ever get their man. In "Rose
Marie," she's wearing a heavy coat,
boots, belt in the up-to-date north-
west style and can hardly move
around the set. *
This deception must cease. Lu-
pino Lane is making a nth century
comedy. The script calls for a
flooded wine cellar with Lupine
flopping around in the rare liquid.
At least so it appears in the screen.
As matter of fact, it wasn't even
grape juice that was used. Just
plain colored water.
Notice how Clive Brook is com- j
ing to the fore? Appeared at the
Parnmount in "Barbed Wire" two
weeks ago. This week he's a featur-
ed player in "Underworld" at the
same house and next week he plays
opposite Clara Bow in "Hula."
Lillian Gish wore no less than
seven veils in "The Enemy." How-
ever, no dance went with them. It
appears the material wilts under
strong lights thus making it n".ces-
sary to replace the veils every once
so often. Now we have the secret
of what makes pictures so expensive.
THE
i'riday, August 26. 1927
•ssm
DAILY,
[HEATER CHANGES EOR
THE MONTH OE JULY
IOWA
New Theaters
Chanton Kit/
Changes in Ownership
Anita— Unique, m'M to Clarence l.acey by
\V T. Itiggs. Baxter — Opera llmisc, sold
to E. VV. Mcretlith bv Albert Segrrtli.
Bode — Rialto, sold to K. C". Will by \V. It.
Frank. Boone — Strand, sold to Marry
Frankle by S. G. Harsh. Cedar Rapids
— Colonial, sold to E. K. Williams by -V
T. Chade. Chelsea — ^Empre?s, sold to !•
A. Kosta by «. C. Twiselton. Clutier—
Grand, sold to Wm. Kopsky by J. J.
Kopsky. Coming .American Opera House,
sold to L. A. Kuehl by F. E. Robertson.
Delhi— Grand, sold to A. E. Ounn. Des
Moineo— Lincoln, sold fo Carl W. I'aysen
by Sam Sosua. Exira— Palace, sold to I..
Z. Henry by C. Lacey. ExUne— Star, sold
to B. C. Withrow by McDonald & Davis.
Farnhamville — ^^Star, sold to .1. J*. Robinson
by C. H Worpely. Sheffield — Victor, sold
to Business Mens Club by H. E. N'orton.
Fort Dodge — Strand, sold to Stern Bros.
by J. B. Tubus. Gladbrook — Rialto. sold
to T. E. Mann by E. H. Dickson. Cowrie
— Star, sold to Nelson & Carr by Theo.
Larson. Grand River — Star, sold to Spray-
Baker, Mtr. Co. by E. H. Dickson. Grant
—Legion, sold to P. G. Held by D. .1.
Chalmers. Griswold — Strand, sold to P.
G. Held by L. H. Ireland. Harvey— Op-
era House, sold to O. F. Neiswanger by
S. P. Hardy. Holstein — New, sold to C.
R. Seff. Hubbard — Movie, sold to Hub-
bard Com. Oub by S. H. Boecke. Letts
— Majestic, sold to Ed Schroeder by May
Ellen Gipple. Logan — Pastime, sold to
L. H. Ireland by T. P. Erdman. Luverne
—Strand, sold to K. C. Will by W. B.
Frank. Mountpelier — Midway, sold to Ed-
win Schroeder Oxford — ■ — .■\uditorium,
sold to Rev. Fineticld by Ray Curry. Rich-
mond— -Casino, sold to Rev. Stahl by Frank
Schaefer. Shannon City — Princess, sold to
Deford & Henrv bv .\. R. Kremer. Toledo
— Weiting. sold'toW. W. Mansfield. Wil-
ton Junction — Wilton, sold to Henry T!re-
win by Ludy Boston.
Closings
Batavia — ^Opera House. Cedar Rapids — •A;n-
erican and Grand. Garwin — Opera House.
Hull — Legion. Ledora — Legion. Lisbon —
Garden. Liverraore — Princess. Modale —
Masons. Nemaha — -Star. Ro'wan — Empress.
Shellsburg — Opera House. Sidney — Opera
House. Winterset — Paramount.
Changes in Ownership
Blyno City^Pniitos. s..l,l i., W.micr &
Wood by C. 1. Ballamy. Clawson — The
Clawson, sold to J. A. I.ohan by Irving
Luriea. Coldwater - Tibbetts, sold to H
D. & Kiith Hrown by I). R. Vanes. De-
troit—Fredro, sold to S. Janszewski by
Morris Teitlr. gckerman -The Eckemian,
sold to S. Van (iilder by Nicholson &
Shillings. Halfway The Halfway, sold to
Chas. Kain by Geo. J Cl.irtncr. Marine
City -Family, s.>ld to W. 1). Ward 1»
Frank Baker. Iron River — l"ozy, sold to
W. H. Marolf by Krrd I'hippy. Muskegon
- Rivoli. sold to Warner & Wood by Har
ley M. Derr. Willimston -Pastime, sold
to O. L. Cranston by Koy W. .Vdams.
Closings
Coral -Peoples. Detroit — Alabama and Ouo
\adis. Jackson — Emily.
MINNESOTA
Changes in Ownership
Buhl- Main, sold to Geo. Jacobs by Joe
Carson. Minneapolis — Kitz. sold to O. A.
Lee by F. Smoleski. Pequot — Lyric, sold
to Reinarz & Foss by J . E. Simon.
Closings
Middle River-Black Cat. Oklee^ Mo\ies
Sacred Heart — Opera House.
MISSISSIPPI
Changes in Ownership
Crystal Springs .-Viidome. sold to W. E.
Garland by R. L. Therrell. Natchez —
Hamilton, sold to Wincland &■ Looken by
T. M. St. Ville. Rolling Fork— Royal,
"sold to F. B. Sharbrough by S. I.. Hollo
way.
MISSOURI
Changes in Ownership
Bosworth — Cason. sold to A M. Counter-
man by Victor Cason. Chula — ^Electric
sold to C. R. Ward by L. V. Harris.
Clayton — The Clayton .'\irdonie. sold to
Albert A. Fletcher by L. Stahl & W.
Stokes. Clinton — Lee. sold to L. J. Len-
hart by Lee I-. Jones. Florissant —
KANSAS
Re-openings
Jewell City — Whiteway.
Changes in Ownership
Abilene— Lyric, sold to W. D. &• R. F. Fite
by Herb Thacher. Anthony — -Palace, sold
to F. C. Ashton by C. Deere. Esbon —
Standard, sold to M. C. Korrell by P. A.
Simmons. Manhattan — Miller, sold to Gra-
ham & Browning by R. Finkelstein. Marys-
ville — Liberty, sold to Turner Theater Co.
by M. J. Boyle. Merriam — Del Ray. sold
to C. E. Ogan bv C. -\. Stark. Mound-
ridge — Pastime, sold to Dewey T. Gates by
G. E. Camobell. Osage City — Strand, sold
to J. H. Campbell by T. S. Bunch.
Closings
Alta Vista — Pearl. Edna — Community. Hum-
boldt— City. Leon — -The Leon. Lovewell —
Community. Manhattan — -Miller. Milton-
vale — Opera House. Ranson — Strand (per-
manent).
Exhibiiors
Daily RemitKkr
Keep reminding
patrons your em-
ployes will NOT
receive tips.
.\niubc Co. Wilaon — Gem. sold lo Clia-
Kiiight by Horace Colt.
Closings
Brooklyn— Arcade, Belviucre and lip Top.
Buffalo — New Ariel. Cedarhurst — Play-
house Corning Princes. East Islip
Liberty Howells — Rustic. Kinderhook
Opera House. Lone Island — Capitol at
llayside. Webster at Long Island City.
Maybrook — .Sweeney's Halt. Mt. Kisco
Playhouse. Oswego — .New State Ovid —
l-'raiiklin Hall Rusebank — Lyric. Union
City City. Whitney Point — Crescent.
New YorU City
Closings
( amcu at 156lh St. and Westchester. City
al 72nd St. Playhouse at 68th St. Wind
^or at .''1st and Third Ave.
Friday, August 26, 1927
MASSACHUSETTS
Changes in Ownership
Georgetown — Library Hall, sold to W. A.
Caddoo bv A. S. Wonson. Salem — ^Plaza,
sold to Plata Theater Co. liy J. Morency.
Soringfield — Pine Point, sold to Leo H.
Hickman by James Sitonier.
Closings
Boston^Unique.
MICHIGAN
New Theaters
Junction — Granada. Kalamazoo — State,
inaw — Temple.
Sag-
MISSOURI
Changes in Ownership
St. Johns Hall, sold to Smith Castello by H.
J. Halloway. Fulton — -Gem and Prat, sold
to Barney Dubinsky by J. R. Pratt. Ga-
lena— F'lectric. sold to D. M. Stanridge by
H. C. Dillard. Hale— Trio, sold to W. F.
Hull by Fay H. Harr. HallsviUe— High
School, sold to F. Floyd Roberts by M. M.
Millsap- Jasper — Liberty, sold to D. E.
Crain by V. Munnley. Kansas City — Ells-
worth, sold to T. W. Fleming by High
tower & Fleming. Maple, sold to Miss C
Kirkpatrick bv H. S. Simpson. Westport.
sold to J. A. Townley by Frank Amos. St.
John, sold to R. Rolsky bv H. S. Chapman
Maplewood — 'Marshall, sold to Jas. Drake
by Chas. W. Daniels. Maywood — Elms,
sold to H. H. Sherman by K. Rolsky. Ore-
eron — Martin, sold to Oregon Amuse Co.
by C. M. Martin. St. Joseph — liberty,
sold to F.. A. Brondridge bv J. O. Gacli.
St. Genevieve — Mis.souri. sold A. C. Mer-
r-er by M. W. Operle. St. Louis — ^Bridge
fformerlv Kozylsold to Mr. Stokes by Da-
vid Hoffman. Lange Family Theater, sold
to Paul Schrontz by Graubau-Witticl;
Schell City— Photoplay, sold to C. A. Be.o-
sier bv A. H. Counterman. iSprinpfield —
Mulliken. sold to D. E. Wilhoit bv Dr. N.
'■'oghn, Ritz. sold to Geo. Scovil bv Dr.
V. Zoglin. Stanberrv — -Princess, sold to
^^eyer & Morris bv .\d Newton. .Thaver —
"oval, sold to Dean W. Davis by H C.
.'s'mmons. Trenton — Hubbell, sold 'o Tri-
;ini?le .\muse Co. by M. W. HrMie'l. Van
Buren — Current River, sold to D. J. .\lli-
sr)n by F. Thornton.
Closings
.Amsterdam — Opera House. Bethany — Cozy.
Cassvi"., — Gem. Coffee — Electric. Dunne-
ean — F.lcrtric. Fair Plav — The Fnir Play,
•"-olden Citv -P.'>laop. Ludlow — Comnuin-
itv Manlewood Marshall. Novinger —
R»vtpr. Richland — The Richland. South
Gifford — Palace.
NEBRASKA
New Theaters
Cotesfield- Opera House. Falls City — Rivoli.
Hays Center — Hays Center.
Reopenings
Allen riulnia. Burchard — Wonderland. Cort-
land—Opera House. Grand Island — North
.Side. Minden — Re.x. Naponee — Reams.
Omaha -tC.ardfln. Sutfierland — 'Pastime.
Changes in Ownership
Brun.-iwick — Re.x. .sold to G. E. Ferrell by
W. H. Di.xon. Hastings — Armory, sold to
.\rmoiy Theater Co. by E. C. Preston.
Page -Cozy, sold to G. Bressler by H. J.
.''^banner. Pierce — ^Strand, sold to Eric
Wesselman by J. Douglas. Polk — Rialto
and Viking, sold to H. M. McGaffin by
-Miller & Sundbeig. Touhy — Movie, sold
to Louis Jelinek.
Closings
Arnold — Isis. Bradshaw- -Liberty. Bruno —
Twin, Columbus — North. Craig — Movie
Falls City — Gehling. New Castle — Star
Pickrell — Williams. Pleasanton — Liberty
South Sioux City — Crystal Winnebago -
Coiniiuiiiity. Ulysses — Jean. Wallace —
Mo\'ie.
MONTANA
Openings
Gr^at Falls — Alcazar. Miles
Stanford — Libert v O'ormerly
Closings
Big Sandy — Grand.
NORTH CAROLINA
Reopenings
Hendersonville - .Star.
Changes in Ownership
Andrew*- Dreamland, Sold to .Mr. ( hambers
by W. M. Bradley. Dunn — lOpera House,
solil lo W. R. Jcrnigan by C. L. Massey.
Fayetteville — Princess, sold to Donald M.
Eaves by D. W. Townsend. Henderion-
ville--.Star, sold to Hugh Gibbs by Joe
Dalls. Selma — Playhouse, sold to C. L.
Massey by E. F. .Massey. Tabor — The Ta-
l)or, sold to H. Stanley by W. Smith.
Closings
Statesville- -Dunbar. Walnut Grove — Play-
house. Warsaw — .Arcada. Wilion — Globe.
NORTH DAKOTA
Openings
Beach--Bijou.
Changes in Ownership
Kulm— .Auditorium, sold to J. W. Woodman
by Lewis Bros. Makoti — 'Hlue Mouse, sold
to L. W. Lampert by Joe Murphy.
Closings
Lorain e — Strand .
NEW HAMPSHIRE
Changes in Ownership
Hill — Woodward Hall. sold to Lawrence
Heath bv H. .A. Woodward. Milford —
Strand, .sold to P. D. Latchis by C. H.
Bailey.
NEW JERSEY
» New Theaters
Elmer Tlic F.liuer. Oaklyn The Oaklyn.
Changes in Ownership
Camden — Parkside. sold to I. Zatkin by Ralph
Hodgens.
Closings
Newark —Grand.
City — Strand-
Stanford).
NEW MEXICO
Changes in Ownership
Las Cruces — -Rio Grand, sold to K & F
.\miise Co.. by Las Cruces Theater Co.
Star, sold to X. & F. .\muse Co. by A. Lau-
bach. Mesilla — Fountain, sold to V. D.
Guerra by H. J. Fountain.
Closings
Carisbad — Crawford Hagerman — Rodeo.
Loving — -Rodeo.
NEW YORK
New Theaters
Brooklyn — Windsor. Harrison — Biltmore.
Openings
Buffalo— Clinton
Changes in Ownership
Jamestown — Maiestic. sold to Harold Cohen
bv K. C. Clawson. Lackawanna — Savov,
sold to Theatrical Utilities. Inc.. by M. J.
Vallelv. Nia^ai-a Falls — Falls sold
to Theatrical Utilities. Inc., by Albert
F.lia. Prattsbure — Auditor'"m. sold to J.
Hewitt Stickney bv B. A. Rice. Syracuse-
Harvard, sold to M. J. Kallett by Hariard
OHIO
New Theaters
Seamon — Gem.
Changes in Ownership
Ada — ^Odeon, sold to C. 1(. and L. D. Moore
by W. R. Rhoads. Akron— Rex, sold to
Gust Paris by Chris Hall. Cleveland — Am-
phio, sold to M. Hudack by M. B. Hor-
witz. Cheviot — ^Twin City, sold to Chas.
Weigel by J. Huebner, Jr. Cleveland —
Cozy, sold to M. C. Barth. East Ninth
St. Theater, sold to Oriental Theater, Inc.,
by Dr. D. I. Brody. Lincoln, sold to Ohio
.\muse Co. by Chas. Burton. Columbus —
Capitol, .sold to Lester B. Ryan & Louis
Horn by E. D. Slabaugh. Convoy — Habit,
sold to W. M. Fandree by Carrie La Rue.
Custer — The Custer, sold to C. H. Richard-
son by Commercial Club. Dover — Pike,
sold to Roscoe, Spidell & Chester E. Hup-
rich by Edwin F. Allman. Findlay — Ma-
jestic, sold to L. Lisbon and J. Harris. Jr.,
by H. F. McGovern. Graysville — High
.School, sold to Jay Booth & Tom Walker
by C. L. Snyder. Lyons — -Pastime, sold to
v.. K. Finney by W, E. Evers. Mansfield-
Opera House, sold to Serlab Amuse Co. by
Silverman Bro». Royal, sold to S. Deutsch
bv T, (Jreenbaum. Massilion — Lincoln, sold
to Schine Enter, by F. A. Kelly. Ray-
mond—The Ravmond. sold to W'. L. Wheel-
en by Floyd Huey.
Closings
Chauncey — Globe. Cincinnati — Hippodrome.
Coming — Opera House. Dayton — Eastwood-
Franklin — Ridge. New Matamoras — Palace.
New Paris — Franklin (dismantled). Rose-
ville — Pastime.
OKLAHOMA
New Theaters
McCurtain- -Empress. Marshall — Lyric.
Changes in Ownership
Bokoshe — Joie. sold to Russcl Remsey by A.
M. Bea?Iey. Clinton — Rialto and Royal,
sold to H. R. Bisby by O. C. Wel.sh. Co-
weta— Broadway, sold to Lester Miller by
Geo. Largent. Geary — Opera House, sold
to W. E. Barringer by H. Truman. Goet-
bo — Art. sold to Mrs. A. Harkins by Mo-
ran & Maynard. Porum — Miller, sold to
Geo. Largent by Lester Miller. Waynoka —
Eaton, sold to R. B. Campbell by M.
Eaton.
Closings
Asher — Grand. County Line — Airdome. Dow —
Royal. Freedom — Liberty. Goetbo — Art.
Goza — Gem. Healdton — Cozy. Hulbert —
Victory. Kingston — A-Mu-Su. Mill Creek —
White Front (dismantled). Pernell— Vic
tory.
Friday, August 26, 1927
DAILY TIPS WHICH MEAN DOLLARS FOR SHOWMEN
"Babe Comes Home"
(First Nat'l)
Employed a five by seven easel
backed billboard painted by the
house scenic artist, with easel
back, for use in the lobby and side-
walk display. The beaver board
painting was with green base, white
and yellow lettering, with yellow
diamond black players drawn in.
Both the beaver board and easel can
be again Used many times by an ex-
hibitor. Also a double illuminated
banner, hung from the ceiling of the
marquee, arranged by the house
scenic artist. It was made for this
picture with white base, red and
green letters, and one sheets were
put on the ends. — M. M. Clark, Em-
press, Owensboro, Ky.
"The Blonde Saint"
(First Nat'l)
An art card went up in the lobby
several days in advance of the show-
ing. It was made of sign board two
by four. Blue predominated, with the
scene in white, and yellow moon,
with white and yellow lettering. A
palm tree cutout made of beaver
board was placed under marquee.
Yellow and white lettering were used
on the leaves. The base was yellow
with red lettering. It was eight feet
tall and ten feet wide. The double
illuminated banner twelve by three
feet was dark blue, with dark green
trees on either side, yellow moon,
and water and sky in blue. Red let-
tering was used on the white strip
for the name of the show. Yellow
lettering was used on the blue
ground. — M. M. Clark, Empress,
Owensboro, Ky.
"Captain Salvation"
(M-G-M)
A display of various knots used by
sailors was on an one-sheet board
in lobby together with copy about
the picture and play dates as well as
rules of the contest. The first twenty
persons correctly naming the knots
were given passes to see the picture.
— E. P. Briggs, Rialto, Colorado
Springs, Colo.
"Chang"
(Paramount)
Advance Programs carried a page
devoted to "Chang" made up of
criticisms and headed, "At Last the
Critics Agree on a Picture." These
programs were distributed at the the-
ater, through the mail, and inserted
in laundry packages. Personal let-
ters \yere written to every Civic club,
prominent organizations, and citv of-
ficials one week in advance. — Chas.
H. Amos, Florida, St. Petersburg,
Fla.
"Man Power"
(Paramount)
One of the filling stations fixed up
its window with attractive cards ad-
vertising the picture, name of theater,
and play dates as well as running
a cooperative ad in the newspaper.
The newspaper copy read, "For Car
Power use Sherman's Gas, But for
entertainment see 'Man Power' star-
ring Richard Dix at the Publix Sterl-
ing.—C. T. Perrin, Sterling, Greeley,
Colo.
"Metropolis"
(Paramount)
A week preceding the showing had
a local Junior Follies Show, and one
of the musical numbers was a "bub-
ble number.' ' Ten girls in costume
in the aisles and ten girls on the
stage were tossing out balloons on
this number to the patrons. For this
number they used 500 balloons, and
took advantage of the balloon num-
ber by having printed on them the
word, "Metropolis." Throughout all
advertising, the R in "Metropolis"
was made different from the balance
of the letters in the word. On paint-
ed lobby cards and banners the R
was different color. In newspaper
ads, it was a different size and style
of type. — Chas. H. Amos, Florida,
St. Petersburg, Fla.
"Orchids and Ermine"
(First Nat'l)
A cut-out of two figures and an
ancient umbrella were combined to
form the centerpiece in the lobby
display. This unique feature was
created by substituting for the paint-
ed umbrella, a real rain stick. Care
was utilized in selecting an umbrella
which had long ago seen its best
days. The lobby attracted a great
deal of attention. — Carl R. Bamford,
Princess, Ashville, N. C.
"Running Wild"
(Paramount)
One of the local insurance com-
panies bore half the expense of the
printing of a "Limited Laugh Insur-
ance Policy." These policies dealt
primarily with the many laughs in
the picture "Running Wild" as well
as an ad for the insurance company.
These policies were distributed in
hotels, stores, offices, and to homes,
— W. F. Brock, Rialto, Chattanooga,
Tenn.
"Slide, Kelly, SUde"
(M-G-M)
There happens to be a fellow by
the name of Kelly on the home team
who has a particular way of sliding
to bases that none other of the play-
ers use. So every time Kelly came
to bat or got on base, a group of
persons would yell, "Slide. Kelly,
Slide." Of course, we had the per-
sons planted in different sections of
the grandstand and soon others were
veiling. "Slide, Kelly, Slide". Two
large baseballs made out of beaver
board were put on wooden cart
wheels. Then the cart was drawn
as near to the baseball park as the
Club would allow and almost every-
one going to the game could see the
erambulator. William Haines' name,
title of picture, name of theater, and
playdates appeared on both sides of
the cart. This cart was also driven
all over town. — James H. McKoy,
Rex, Spartanburg, S. C.
Monte Blue New Pres.
of Two Thirty Three Club
Hollywood — Monte Blue has been
elected president ot the Two Thirty
i iiree Liub, reputed to be the largest
theatrical club west of New York.
Many of the most promiment names
m the Hollywood him colony are to
be tound on the membership roster.
With the election of Blue, a new
governing body goes into ofiice.
iliose elected, in addition to Blue,
were : V ice-presidents — I'om Mix,
iidwin Carewe, Rex S. Goodcell and
W. H. Lollier; secretaries — Fred
Douglas and A. J. Brentinger; treas-
urer— Dana Bennett; pubhcity direc-
tor— Adam Hull Shirk; board of
directors — Louis Chaudet, Claude
Constable, Charles Crockett, William
Fleckenstein, Hoot Gibson, Charles
Hazlchurst, John LeRoy Johnston,
Otto K. Olesen, Joe Rock, Daryl
Zanuck, C. E. Toberman and Harry
Zehner.
Johnston, serving his fourth term
on the board of directors was the
oiuy officer from the preceding ad-
ministration, re-elected. The race for
vice-presidencies was close Wilfred
North and Orville O. Dull losing to
Carewe and Goodcell by only a few
votes.
William Humphries proposed a
change in the by-laws and constitu-
tion permitting the retiring executive
to be made president emeritus for
the period of his life. The annual re-
port showed that Two Thirty Three
will start its fourth year with 2,016
members and a surplus in the bank of
more than $60,000.
Seattle Exchanges Meet
All Fire Code Rulings
Seattle — James H. Crystal, safety
committee fire inspector of the Hays
organization, was a Seattle visitor
this week, and with Mrs. Lynch of
the Film Board of Trade_and her fire
committee examined the conditions
of the various exchanges. They were
thoroughly satisfied.
Plans More Short Subjects
The Malkames Educational Film
Co. which is making a series of short
subjects dealing with anthracite, in-
tends producing other subjects deal-
ing with major industries in America.
The company has established New
York offices with Filmlab, Inc., at
130 W. 46th St.
To Distribute in South Wales
London — Morton, Lever & Co. has
been formed at Cardiff to distribute
in South Wales and West County.
Monty Morton and Alec Lever, both
formerly with Graham Wilcox Prod.,
are sponsors of the unit.
Deals have been closed with Wil-
cox Prod, and Stoll Prod, for 1927-
28 product of each. Offices are at
23 Charles St., Cardiff.
And Thafs That
"Daily Film Renter" Expanding
London — "The Daily Film Renter,"
Ernest W. Fredman, editor and pub-
lisher, is expanding its news depart-
ment through the provinces. Al-
though correspondents are located in
most important cities in the King-
dom, Fredman has just appointed 30
staff men to cover smaller towns. i
By PHIL U. DALY
inOR four years workers at Fox
■•• have been trying to find out what
the "J" stood for in J. Farrell Mac-
donald. Since he was loaned to M-
G-M for "Bringing Up Father" the
secret is out. Henceforth it is
"Jiggs" Farrell Macdonald.
I
I
i
Renee Adoree is trying to find]
how the Royal Northwest Mountedl
Police ever get their man. In "Rose]
Marie," she's wearing a heavy coat,]
boots, belt in the up-to-date north-
west style and can hardly move
around the set.
Handshakes in order. Frank j
Lackteen, the "Hawk" of "Hawk of
the Hills" is married. His wife car-
ried an illustrious maiden name, in- J
deed — Miss Sarah Bernhardt, No,
not Paris, but Akron, O.
Phyllis Haver, in the celluloiL
had to cover a lot of ground thU
week. She's appearing in two thei
aters at one time. First, at thL
Rialto in "The Way of All Flesh'i
and secondly, at the Roxy in "What
Price Glory." Last week it was
worse, she had to divide matteri
three ways for "The Fighting
Eagle" played the Strand.
Leatrice Joy has busted 100 in golfj
and everything is jake in California.
Who signs contracts for dogs!
We're puzzled over that. M-G-M
has placed Jiggs and Flash under
contract. They appear in "The Trail
of '98" and will be featured later.
Wonder if there's a morality clause
in the agreement.
Ramon Novarro is not to enter
a monastry and so explodes one of
the choicest press agent yarns that
ever emanated from Hollvwood.
This deception must cease. Lu-
pino Lane is making a llth century
comedy. The script calls f-or a
flooded wine cellar with Lupino
flopping arojcnd in the rare liquid.
At least so it appears in the screen.
As matter of fact, it wasn't even
grape juice that was used. Just
plain colored water.
Notice how Clive Brook is com-
ing to the fore? Appeared at the
Paramount In "Barbed Wire" two
weeks ago. This week he's a featur-
ed player in "Underworld" at the
same house and next week he plays
opposite Clara Bow in "Hula."
Lillian Gish wore no less than
seven veils in "The Enemy." How-
ever, no dance went tvith them. It
appears the material wilts under
strong lights thus making it neces-
sary to replace the veils every once
so often. Now we have the secret
of what makes pictures so expensive.
-" ii
It was a first-class War -while it lasted.
Boy!-Didn^t those printer^s-ink orators strut their stuff2
i d\
on^t be a sap^ you sap!
f ff
^m^^^m^^m^
4 d
WeWe itot the 6oods for 1917-''28!
id
Are YOU itonna siiin for our product -or are you iust Plain dumb -
NY!-But it was fun!- We enJOYed everY word of it . . .
But the funniest part is that it was a strictlY Private War,
jj
now a Ihin^ abour it
■ ■ ■
iM
So Just when tlie hii^li-power adjectives were flyinst thickestf
And tlie boys behind the typewriters were Just beitinninii
to work themselves into a nice creamy latherr
The Public-the funny old thiniis-biundered in and spoiled it all-
Darn it!
Yessirr i^ummed the whole worksi > .Took the decision rl^ht
out of the Industry's hands ■ out of the Exhibitor's hands"
And did their own Pickini^:
Nobody had thought ot asking THEN
Bui they sPOke out of turn . . »
Down in San Antonio about lOOfOOO of ''em say it with
Capacity at Every Performance of NORNA TALNADGE in
^^Camilier^^ a Showman^s Group Special-
Out in Los An^eies they howl themselves hoarse for
'^Three's a Crowd,"' one of ) from HARRY LANGDON in
The Showman^s Group-
Up in Detroit they stop talking about the NEW ^AR to
rave about the NEW STAR, beautiful BILLIE DOVE, in
'^The Stolen Bride,'''' her first for The Showman'^s Group -
In Indianapolis practically every able-bodied citizen flocks
to the world premiere of ''PRINCE OF HEADWAITERS'' -
Showman^s Group, of course-
fS^--
And ''THE POOR NUT,'''' a Showman'^s Group feature, Plavs the
bi^^test matinee in 1 TEARS at the Main Street, Kansas CitvS
So n
■jt^i
hin£ the a«i rHsiniS Boys can do about it
m
Nothing the Sales Staffs can do about It-
ii
Nothing the Ixhibltors can do about It.
It's all over > « .
Tlie choice Is MJlDi-
THE
Friday, August 26, 1927
J^^
DAILV
13
CHARGE Of 'UNEIHK
PRACnCES' DEI
Warner Bros, yestcrdav
charges of "unethical practices'
tamed in a resolution stm ti
> arners ottice and to the Hal
sunization, by the M.l'.T.C). of
ern fa. and West Va.
The resolution follows:
VVhereas, it has conie to 1 1-
icntion of exhibitors that \jci
iBros. Pictures, Inc., has iKlil)Jj\
I taken the original picture, ".til
I lion Bid", and retitlcd it Oipn
ancisco' and substituted an ijt'r
aure and released it to the pi
tors as the original 'A Milliofid,'
Be it
ap-
"Resolved that we strongly .
prove of such unethical pr:es,
and be it further
"Resolved that Warner Brcfic-
tures, Inc., be asked to deU at
•'-c original contract price of Klil-
1 Bid', the picture now titljOld
. oan Francisco', Be it further
I "Resolved that a copy of theso-
^ lution be forwarded to Warn^ros.
I Pictures, Inc., and to M. P. jduc-
, ers and Distributors of Amef.
' Herman btarr, of VVarne^ros.,
pointed out yesterday that litom-
pany had delivered the origil pro-
duction of "A Million Bid ", con-
tracted for by exhibitors, g that
"Old San Francisco" had n been
released generally, but contjes its
pre-release run on Broadwa})
Japanese Film Field in
Throes of Adjustment
The industry in Japan is at present
ill the tliroes of an adjustment that
was bound to come belorc any for-
ward steps ciHild be taken, accord-
ing to a report received by Colvin
i5rowii, F" B O vice-president, from
A illiam Scott, Far Kastern represen-
ative.
Scott states that besides the usual
listnbution troTibles which are usual-
y found in foreign countries, there
ire additional ojistructions which are
lUircly local and which makes prog-
•css slow and an infinitely delicate
matter.
"Film theaters in Japan are invar-
ial)ly nothing more than glorified
match-boxes," Scott points out. "Few
of them have adequate seating capac
ity. In a theater which caters to
700 patrons, there are usually seats
for 200. The rest sit or squat on
the floor. This is the case in al!
country districts and it is not much
better in the cities.
"Due to the fact that villagers in
the interior of Japan seldom come
in contract with a foreigner Euro-
pean or Americans films have little
interest. He is content with sitting
for hours while a program of 27 reels,
or four features, is being screened.
Most of this product is made in
Japan by domestic producers. Jap-
anese films are of two types, onf?
merely screen version of the old
country legends, while the other is
a more modern production and as a
rule is an adaptation of old Englisl«
and Continental subjects."
Sterns Finish Current Fraction
Hollywood— Stern Bros., pducing
two reel comedies for Univ^al, are
closing the current season Uh the
release of five shorts, h^ed by
"Snookums Cleans Up",/ Buster
Brown s "Buster's Handicap a new
"Let George Do It" corned "Plain
Jane", of the "What Hained to
Jane" series, and "Please |n't", an
'iixcuse Maker".
Laura's Sister in "U" lestern
Hollywood — Violet li Plante,
-ounger sister of Laura L: Plante,
s playing with Bob Curwoo^in "The
valiant Rider", a Universl short-
ength Western. This is Violet's
irst appearance.
"Blake" Serialization ieady
L'niversal's publicity c-'partment
as prepared a serialization of "Blake
if Scotland Yard," a serin for 1927-
8. Arrangements arc t^ing made
Mth newspapers to run the serial
tory.
Kimmel Bros, to Build
Royal Oak, Mich. — In anticipation
i erection of a theate/ at Wood-
ard and Saratoga Ave., Ferndale,
immel Brothers Enerprises of
oyal Oak are attemptiig to secure
leases from neighbor ng property
■vners to break subdi\ision restric-
3ns so that they might build the
eater right up to Woodward Ave.
hey plan a theater seating 1,800.
inimel Bros, now operate the Royal
. Royal Oak, the Ftrndale and a
est Warren Ave. house in Detroit.
Lachman Building New
Studio at St. Andre de Nice
Nice, France — Harry Lachman,
who recently resigned as general
manager at Rex Ingram's Nice stu-
dios, is at the head of a new com-
pany which is building studios at St.
Andre de Nice. The company is
being incorporated as Riviera Studios
and will list capital of $1,000,000.
Edouard Corniglion-Molinier is pres-
ident of the unit, while Frank Scully,
formerly of "The Sun," New York,
is vice president and Lachman, sec-
retary-treasurer. Controlling interest
is understood to be in the hands oi
I.achm.an.
Lachman is now making a series
of "Travelaughs," two reel comedy-
travel subjects, and is supervising
three other units. Space will be rent-
ed at the new studios to outside pro-
ducers.
Making Slapstick in England
London — Production is under way
on what is said to be the first slap-
stick comedy to be made by a Brit-
ish producer. Harry Hughes is di-
recting at Walton-on-Thames for
Archibald Nettleford Prod.
New Christy Group Ready
Hollywood — Four two-reel Chris-
tie comedies, comprising the second
group for Paramount release, have
been completed. They include "Crazy
to Fly", Billy Dooley's "A Moony
Mariner," Jack Dufify in "Hot Papa"
and Jimmie Adams' "Oh Mummy!",
all scheduled for late September and
October release.
to talk about
Last week, in six issues
of THE FILM DAILY
there appeared:
news Items
^Ln exploitograms
24
feature reviews
^
I^ft short subject reviews
full page ads
inches of small ads
Cf different advertising
accounts
The voice of THE
FILM DAILY is
far reaching
w
14
■
DAILY
Friday, August 26, 1927
"Rose Marie" Locations Shot
Renee Adoree, Ralph Forbes,, Harry Carey.
Lloyd Hamilton, Roy D'Arcy, Frank Currier,
Fan Bourke and Princess Neola comprising
the cast of "Rose Marie" have been on lo-
cation at Huntington Lake.
* * *
Ross Making "Stop That Man"
"Stop that Man", now being directed by
Nat Ross for Universal, comprises a cast
including Arthur Lake, Barbara Kent, George
Seigman, Eddie Gribbon, Warner Richmond,
Walter MacGrail and Joe Girard. Dick Smith
is handling comedy constructic:i.
* * *
Brown Starts New Contract
"Gun Gospel" is the first Ken Maynard
picture to be directed by Harry J. Brown
under his new contract.
* * *
Patsy Ruth Miller With Tiffany
M. H. Hoffman of Tiffany Prod., Inc., has
signed Patsy Ruth Miller to play the lead
in several of the new productions now in the
course of production for 1927-1928.
* * *
Universal Buys Story
Universal has bought Arthur Somers
Roche's story, "Fallen Angels". Edward
Laemmle is to direct, with an all-star cast.
* * *
Ruth Todd Assigned Script
Ruth Todd will write the Continuity {or
"Comrades", a war picture which First Di-
vision Distributors is to release this season.
* * *
"Open Range" Unit on Location
A company of 54 players and technical
workers are in Zion Canyon, Utah, for ex-
teriors on "Open Range". Lane Chandler
will play the lead. Arthur Rosson is the
director.
* * *
Negri Title Selected
"Beggars of Love" is the title chosen for
Pola Negri's latest picture. Rowland V.
L^, who wrote the story, also directed.
* * *
In Support of Billie Dove
Two important players have been signed to
appear in Billie Dove's next vehicle for First
National, "Louisiana." The players are Gil-
bert Roland, who will play the featured lead
opposite Miss Dove, and Noah Beery.
The picture will be produced by George
Fitzmaurice.
* 4: %
Another for De Mille?
Lois Weber may direct another picture fr,r
Cecil B. De Mille.
* * *
Tiffany Signs Two
Evelyn Brent and Larry Kent have just
signed to play star parts for Tiffany.
* » *
Borden in "Dollar Princess"
It is understood that "The Dollar Princess"
is to serve as a starring vehicle for Olive
Borden.
* ♦ »
Cline to Direct Colleen
Eddie Cline will direct Colleen Moore in
her next vehicle, "I'll Tell the World."
* ♦ -»
Cast Set for Tiffany Film
Lowell Sherman, Barbara Bedford. Mal-
colm McGregor, Walter Hiers and Betty
Blythe have been engaged for "The Girl
From Gay Parec", the first picture from
Tiffany 1927-1928.
Blumenstock Writing Titles
Morton Blumenstock is writing the titles
on "The Crystal Cup" which stars Jack Mul-
hall for First National.
* • •
Jobyna Ralston in Lead
Jobyna Ralston plays the featured feminine
role in "Little Mickey Grogan." which stars
Frank Darrn for FBO.
* # ^
St. Angelo Signed by De Mille
Robert St. Angelo has just been signed by
Cecil B. De Mille on a long-term contract.
Publix After Big
Houses Only
(Continued from Paqe 1)
money in theater management comes
from key houses, it has been deter-
mined by Publix that it is this class
of theater on which future energies
will be concentrated.
This plan in toto is emphatically
denied by an important Publix ot-
ficial.
From the South, it is reported that
Publix is all set to carry out the
new policy insofar as that section of
the country is concerned. The or-
ganization has sevetal hundred the-
aters in Southeastern states. In the
Charlotte section, it is understood
many of the houses will be turned
over to B. C. Wilby. In Atlanta,
Arthur Lucas, who is developing a
chain of small town theaters, will
take over many of the Publix houses,
it is understood. Publix may finance
Lucas. The plan, as reported, pro-
vides that Lucas will put up fifty
per cent share in each deal. Publix
would retain the remaining fifty, but
would remain entirely out of man-
agement and operation. In Louisiana
and Alabama, the Saenger Amuse-
ment Co. is mentioned as the ex-
hibiting unit which will get many
of the smaller Publix theaters.
New Labor Troubles,
Mainly in the East
(.Continued from Pane 1)
union are reported on the road to
settlement.
Harris to Build Another
Pittsburgh — Harris Theaters will
be augmented "with the erection of a
new house at West Liberty Ave.,
Dormont Ave. and Lima Way.
Ground will be broken immediately
for a theater which will seat 1,750.
Vaudeville and pictures are sched-
uled.
$250,000 House for Long Island
Local capital is financing a corpo-
ration which will build a $250,000
picture and vaudeville theater at
Manhasset, Long Island. Dr. Louis
A.. Van Kleek, of Manhasset, is head
of the public committee building the
house.
Ruth Taylor as "Lorelei Lee"
Hollywood — Paramount yesterday
selected Ruth Lee Taylor, compara-
tively unknown Mack Sennett player,
to portray "Lorelei Lee" in "Gentle-
men Prefer Blondes." Mai St. Clair
will direct.
New Baltimore House Starts
Baltimore — Construction has start-
ed on a new theater at 521 Howard
St., to seat 300. The builder, Hochs-
child, Kohn & Co., has leased the
theater to Motion Picture Guild, of
Washington, for five years.
Rushing Spokane's New House
Spokane, Wash. — -City authorities
have approved architect's plans and
specifications for the new $1,000,000
theater to be erected by a group of
New York capitalists, headed by L.
M. Rosenbaum. Wesco Theaters
will operate. John Eberson, of New
^'nrk and Chicago, is the architect.
"Salvation Hunters" Revived
Josef von Sternberg's first produc-
tion, "1 he Salvation Hunters", opens
at the 55th St. Cinema next week, as
a revival.
Operators Declare Three
Elizabeth Theaters are "Unfair"
Elizabeth, N. J.— The Strand,
Royal and Gaiety continue operations
despite the fact that the Central
Labor Union of Union City has de-
clared the houses "unfair".
The houses are operated by the
Cocalis Amusement Co. in which
Soteros Cocalis is part owner. The
strike here is in sympathy with op-
erators discharged by the Chrisedge
Theaters, Inc., of New York, in
which Cocalis recently became inter-
ested.
The New York strike had its be-
ginning several weeks ago when op-
erators at two Bronx theaters of the
Chrisedge chain were discharged.
This was followed by a walkout of
operators in the Yonkers houses of
the circuit and later by the Eliza-
beth men.
After being given notice that Eli-
zabeth operators would walk out if
the New York trouble was not ad-
justed, Cocalis paid off the operators
here and substituted non-union oper-
ators brought from New York.
It is expected that the union mu-
sicians from the three Elizabeth the-
aters will join the operators in the
strike. The action of the central
body brings 27 labor organizations
in Elizabeth and vicinity to the as-
sistance of the operators. In addi-
tion to this the action of the .or.gani-
zation will be carried to organizations
not affiliated.
to include the I'alace, Stale-Lake,
Riviera, Majestic, American, Engle-
\\>)od, Diversey and Tower. Mem- j
biTs of the union said the Belmont]
had sought to dispense with the ser-
vices of two of its four operators.
The unionists then walked out and
within a short time a sympathetic
strike was in progress.
Chicago Settlement Reported
Under Way ; Factors Meeting
Chicago- — It is understood officials
of the Orpheum Circuit and the op-
erators' union are discussing a set-
tlement of the labor situation. The
walkout earlier in the week first af-
fected the Belmont, and later spread
Three Unions in Watertown
At Odds with the Schines
Watertown, N. Y. — The Avon the-
ater, a Schine house, is closed as a
result of the failure of a conference
between officials of the Schine Enter-
prises, Inc., owners of the Avon,
New Olympic and Palace, and mem-
bers of the local union organizations
of musicians, stage hands, and opera-
tors.
Schine officials state the demands
made by the local unions were con-
sidered by them to be unjust, and if
met would necessitate an increase in
prices of admission to the Avon.
Rather than do this and make the
public suffer for such an agreement
the management has decided ro c'.osa
the theater. While the theater is
closed a new Wurlitzer organ is to
be installed at a cost of $30,000.
Musicians' Union At Odda
in Herkimer over Organist
Herkimer, N. Y. — The musicians
and the Liberty are in difficulties
over Daniel Archer, the organist at '
the latter theater. The union claims 1
tliat Archer took over the position
without obtaining the sanction of the
union.
Howard Lichey, manager of the a
Liberty, claims he gave the former '
organist proper notice. The union
with headquarters at Ilion does not ■
agree, however, and has fined Archer
$500 for violation of rules. Archer for-
merly worked in Idaho and is a mem-
ber of the musicians' union in Poca-
tello. He intends appealing to the na-
tional organization. Other local musi- •
cians assert Archer was previously ,
notified of his alleged violations, but i
took no notice of the warnings. ■'
Executors Disposing of
Bennethum Properties
Pottfetown, Pa. — The Bennethum
interest in the theaters which were
held jointly by the late George Ben-
nethum and John H. Snyder have
been acquired by the latter. By a
deal \\ith the Franklin ^rust Co.,
which serves as executors of the Ben-
nethum estate, the following prop-
erties have been turned over to Sny-
der:
The Strand and Opera House,
Pottstown, representing an outright
buy; leases on the Hippodrome,
Pottstown; the Lyric, Boyerstown;
the Pictureland, Reading and the
Opera House, Coatesville.
George Kline, general manager of
the Bennethum interests, continues in
full charge of the management of
the Snyder houses.
An agreement has been entered
into by the Bennethum estate and
the East Coast Theaters whereby
the latter will manage the Broad in
Souderton.
The only other houses of the Ben-
itethum holdings are the interests in
the Moorlyn and Park, Ocean Citj-,
the Strand, Lancaster; Victor, Al-
Icntown, and the stock interests in
I'ne Wilmcr & Vincent group of Al-
lentown houses. A deal for these in-
terests is to be under consideration.
I'eiuhng such a sale the Ocean Citv
theaters and the Victor, Allentown.
v.ill continue to be operated bv
George Kline for the estate.
It is also the intention of the ex-
ecutors to dispose of the Bennethum
inteiests at Harvey's Lake later.
Quits Appell Enterprises
Philadelpiiia — Arthur ("Duke")
Snyder has ,resigned as manager of
the Scenic, at York, to become gen-
eral manager of a chain of split-policy
houses operated by his brother in
Eastern Pa. "Duke's" brother, John
H. Snyder, has theaters at Reading,
Allentown, Lancaster, Pottstown,
Boyerstown and Coatesville.
r
William Fox
presents
^THE JOY GIRL"
with
OLIVE BORDEN
THE young beauty and fresh charm of OLIVE BORDEN alone
would be sufficient to make this FOX picture truly a joy picture,
but it has many distinctions. Palm Beach is its background, and an
air of social luxury pervades it. Tropical beauty frames every scene,l
with Technicolor skilfully preserving and presenting the high notes. 1
An intriguing love story; an ingenious plot; a cast to marvel at, with \
Neil Hamilton, Helen Chandler, Mary Alden and two old (but never 1
antique!) favorites — Marie Dressier and William Norris; and above \
all, through all — youth, rampant, cocksure youth! JOY is the Sur- \
name of this picture and GIRL is its family name — truly! A box .
office bon bon! One of the best and sweetest Ohve Borden pictures!
y
.r-
e
^r
the
V PBOFTT VJ
^-v -
^^f
f^o^.
ILIVE BORDEN'S first for the se
ason
"Ros
Renee A
Lloyd I
Fan B(
the cas
cation
Ros
"St
Nat
inelui
Seigr
Walter
is hand
Br
"Gun
picture
under '
Pa)
M.
signed
in sevi
course
C<?
THE JOY GIRL"
A WILLIAM FOX PROFIT PICTURE
ALLAN DWAN PRODUCTION
From May Edginton's Saturday Evening Post Story. The matrimonial mix-ups
of a fortune-hunting flapper — with Palm Beach as a setting, humor as a flavor
and Technicolor supplying the spice.
Oh you Exhibitor!
Here^s Youth and Allurement for you!
Unive.
Roche's
Laemmie
i
Ruil
Ruth '1
"Comrades _
vision Dist JlQYlgJ
Shorts! Shorts!
A ^compati"lj6 Housc of Fox has long been the House of
workers areguperior Shorts. Just as dimes make dollars
wiVi^'^piay'; Fox Shorts make the Program. And first
" • / and foremost, always, is
director.
pJBeg FOX NEWS
L^, w)
TWT
appeal
Natioi
bert J
opposit
The
Fitzma
104 Issues
26 FOX COMEDIES
26 FOX VARIETIES
Clin
Eddie C!ii
her next veh ^
Cast »^
Lowell St ^
colm McGri
Blythe have
From Gay
Tiffany 1927 ^
Blume • '
Morton H
on "The Cr
hall for Firi
Job:
Johyna K
role in "Li*
Prank Darrtl^
St. Angelo ^^
^.^b"' St. Angelo~has just l,eeii ^i^ncl I,,
Cecil B. De Mille on a long-term contract.
Cast
OLIVE BORDEN
NEIL HAMILTON
MARIE DRESSLER
MARY ALDEN
WILLIAM NORRIS
HELEN CHANDLER
JERRY MILEY
FRANK WALSH
CLARENCE ELMER
PEGGY KELLY
JIMMY GRAINGER, Jh.
I
I
mmiiilMm
"— ^^*4i
THC
"riday, August 26, 1927
HARGE Of 'UNETHICAL
PRACIICES' DENIED
Warner Bros, yesterday dcnicn
larges of "unethical practices", con-
ined in a resolution sent to tiu
»'arncrs olt'ice and to the Hays ui
inization, by the M.f.T.O. of \\\-si-
n ia. and West \ a.
The resolution follows;
"Whereas, it has come to the at-
ntion of exhibitors that W'arnci
ros. Pictures, Inc., has deliberatel\
ken the original picture, "A Mil-
)n Bid", and retitled it "Old San
rancisco' and substituted an inferior
cture and released it to the exhibi-
»rs as the original "A Million Bid,)
e it
"Resolved that we strongly disap-
rove of such unethical practices,
id be it further
"Resolved that Warner Bros. Pic-
res, Inc., be asked to deliver, at
,e original contrav;t price of 'A Mil-
)n Bid', the picture now titled 'Old
in hrancisco', Be it further
"Resolved that a copy of this reso-
tion be forwarded to Warner Bros,
ictures, inc., and to M. P. Produc-
s and Distributors of America.
Herman btarr, of Warner Bros.,
)iiued out yesterday that his com-
iny had delivered the original pro-
iction of "A Million Bid ", as con-
acted for by exhibitors, and that
.)id San Francisco" had not been
leased generally, but continues its
e-release run on Broadway.
items Finish Current Production
Hollywood — Stern Bros., producing
/o reel comedies for Universal, are
osing the current season with the
lease of five shorts, headed by
>nookums Cleans Up", Buster
rowns "Buster's Handicap", a new
^et George Do It" comedy, "Plain
ine", of the "What Happened to
ine" series, and "Please Don't", an
ixcuse Maker".
Laura's Sister in "U" Western
Hollywood — Violet La Plante,
)unger sister of Laura La Plante,
playing with Bob Curwood in "The
aliant Rider", a Universal short-
ngth Western. Thjs is Violet's
st appearance.
"Blake" Serialization Ready
Universal's publicity department
is prepared a serialization of "Blake
: Scotland Yard," a serial for 1927-
J. Arrangements are being made
ith newspapers to run the serial
Dry.
Kimmel Bros, to Build
Royal Oak, Mich. — In anticipation
erection of a theater at Wood-
ard and Saratoga Aves., Ferndale,
immel Brothers Enterprises of
oyal Oak are attempting to secure
leases from neighboring property
vners to break subdivision restric-
3ns so that they might build the
eater right up to Woodward Ave.
hey plan a theater seating 1,800.
immel Bros, now operate the Royal
Royal Oak, the Ferndale and a
'est Warren Ave. house in Detroit
Japanese Film Field in
Throes of Adjustment
The industry in Japan is at present
in the throes of an adjustment that
was bound to come belore any for-
ward steps could be taken, accord-
ing to a report received by Colvin
tJrown. K B O vice-prisident, ironf
kV'illiani Scott, Far Kastern reprcsen-
.ative.
Scott states that besides the usual
listrihution trotiblos wiiich are usual-
y found in foreign countries, there
ire additional o2)structions wliich are
purely local and wEich makes prog-
ress slow and an intinitely delicate
matter.
"Film theaters in Japan are invar-
i.ihly nothing more than glorified
match-boxes," Scott points out. "Few
of them have adequate seating capac ■
ity. In a theater which caters to
700 patrons, there are usually seats
for 200. The rest sit or squat on
the floor. This is the case in al!
country districts and it is not much
!)et:er in the cities.
"Due to the fact that villagers in
the interior of Japan seldom come
in contract with a foreigner Euro-
pean or Americans films have little
interest. He is content with sitting
for hours while a program of 27 reels,
or four features, is being screened.
Most of this product is made in
Japan by domestic producers. Jap-
anese films are of two types, onp
merely screen version of the old
countrj' legends, while the other is
a more modern production and as a
rule is an adaptation of old English
and Continental subjects."
Lachman Building New
Studio at St. Andre de Nice
Nice, France — Harry Lachman,
who recently resigned as general
manager at Rex Ingram's Nice stu-
dios, is at the head of a new com-
pany which is building studios at St.
Andre de Nice. The company is
being incorporated as Riviera Studio?
and will list capital of $1,000,000.
Edouard Corniglion-Molinier is pres-
ident of the unit, while Frank Scully,
formerly of "The Sun," New York,
is vice president and Lachman, sec-
retary-treasurer. Controlling interest
is understood to be in the hands of
Lachman.
Lachman is now making a series
of "Travelaughs," two reel comedy-
travel subjects, and is supervising
three other units. Space will be rent-
ed at the new studios to outside pro-
ducers.
Making Slapstick in England
London — Production is under way
on what is said to be the first slap-
stick comedy to be made by a Brit-
ish producer. Harry Hughes is di-
recting at Walton-on-Thames for
Archibald Nettleford Prod.
New Christy Group Ready
Hollywood — Four two-reel Chris-
tie comedies, comprising the second
group for Paramount release, have
been completed. They include "Crazy
to Fly", Billy Dooley's "A Moonv
Mariner," Jack Duffy in "Hot Papa"
and Jimmie Adams' "Oh Mummy!",
all scheduled for late September and
October release.
Somethingf
to talk about
Last week, in six issues
of THE FILM DAILY
there appeared:
news Items
^n exploitograms
24
feature reviews
I^S short subject reviews
^C full pag^e ads
inches of small ads
C^ different advertising
accounts
The voice of THE
FILM DAILY is
far reaching
THE
14
■;x)^
DAILV
Friday, August 26, 1927
Hollywood Happenings
"Rose Marie" Locations Shot
Renee Adoree, Ralph Forbes,, Harry Carey,
Lloyd Hamilton, Roy D'Arcy, Frank Currier,
Fan Bourke and Princess Neola comprising
the cast of "Rose Marie" have been on lo-
cation at Huntington Lake.
* * *
Ross Making "Stop That Man"
"Stop that Man", now being directed by
Nat Ross for Universal, comprises a cast
including Arthur Lake, Barbara Kent, George
Seigman, Eddie Gribbon, Warner Richmond,
Walter JIacGrail and Joe Girard. Dick Smith
is handling comedy construction.
* + *
Brown Starts New Contract
"Gun Gospel" is the first Ken Maynard
picture to be directed by Harry J. Brown
under his new contract.
* * ♦
Patsy Ruth Miller With Tiffany
M. H. Hofifman of Tiffany Prod., Inc., has
signed Patsy Ruth Miller to play the lead
in several of the new productions now in the
course of production for 1927-1928.
* * *
Universal Buys Story
Universal has bought Arthur Somers
Roche's story, "Fallen Angels". Edward
Laemmle is to direct, with an all-star cast.
* * *
Ruth Todd Assigned Script
Ruth Todd will write the Continuity for
"Comrades", a war picture which First Di-
vision Distributors is to release this season.
* * *
"Open Range" Unit on Location
A company of 54 players and technical
workers are in Zion Canyon, Utah, for ex-
teriors on "Open Range". Lane Chandler
will play the lead. Arthur Rosson is the
director.
* ♦ ♦
Negri Title Selected
"Beggars of Love" is the title chosen for
Pola Negri's latest picture. Rowland V.
Lee, who wrote the story, also directed.
* * *
In Support of Billie Dove
Two important players have been signed to
appear in Billie Dove's next vehicle for First
National, "Louisiana." The players are Gil-
bert Roland, who will play the featured lead
opposite Miss Dove, and Noah Beery.
The picture will be produced by George
Fitzmaurice.
* * *
Another for De Mille?
Lois Weber may direct another pictiuc for
Cecil B. De Mille.
Publix After Big
Houses Only
{Continued from Page 1)
money in theater management comes
from key houses, it has been deter-
mined by Publix that it is this class
of theater on which future energies
will be concentrated.
This plan in toto is emphatically
denied by an important Publix of-
ficial.
From the South, it is reported that
Publix is all set to carry out the
new policy insofar as that section of
the country is concerned. The or-
ganization has sevetal hundred the-
aters in Southeastern states. In the
Charlotte section, it is understood
many of the houses will be turned
over to B. C. Wilby. In Atlanta,
Arthur Lucas, who is developing a
chain of small town theaters, will
take over many of the Publix houses,
it is understood. Publix may finance
Lucas. The plan, as reported, pro-
vides that Lucas will put up fifty
per cent share in each deal. Publix
would retain the remaining fifty, but
would remain entirely out of man-
agement and operation. In Louisiana
and Alabama, the Saenger Amuse-
ment Co. is mentioned as the ex-
hibiting unit which will get many
of the smaller Publix theaters.
New Labor Troubles,
Mainly in the East
(.Continued from Page 1)
union are reported on the road to
settlement.
Tiffany Signs Two
Evelyn Brent and Larry Kent have just
signed to play star parts for Tiffany.
» * *
Borden in "Dollar Princess"
It is understood that "The Dollar Princess"
is to serve as a starring vehicle for Olive
Borden.
* ♦ ♦
Cline to Direct Colleen
Eddie Cline will direct Colleen Moore in
her next vehicle, "I'll Tell the World."
* * *
Cast Set for Tiffany Film
Lowell Sherman, Barbara Bedford, Mal-
colm McGregor, Walter Hiers and' Betty
Blythe have been engaged for "The Girl
From Gay Paree", the first picture from
Tiffany 1927-1928.
* * *
Blumenstock Writing Titles
Morton Blumenstock is writing the titles
on "The Crystal Cup" which stars Jack Mul-
hall for First National.
* • •
Jobyna Ralston in Lead
Jobyna Ralston plays the featured feminine
role in "Little Mickey Grngan." which stars
Frank Darro for FBO.
« « «
St. Angelo Signed by De Mille
'*.'?'*'■' -St. Angelo has just been signed by
Cecil B. Dc Millc on a long-term contract.
Harris to Build Another
Pittsburgh — Harris Theaters will
be augmented with the erection of a
new house at West Liberty Ave.,
Dormont Ave. and Lima Way.
Ground will be broken immediately
for a theater which will seat 1,750.
Vaudeville and pictures are sched-
uled.
1250,000 House for Long Island
Local capital is financing a corpo-
ration which will build a |250,000
picture and vaudeville theater at
Manhasset, Long Island. Dr. Louif
A. Van Kleek, of Manhasset, is head
of the public committee building the
house.
Ruth Taylor as "Lorelei Lee"
Hollywood — Paramount yesterday
selected Ruth Lee Taylor, compara-
tively unknown Mack Sennett player,
to portray "Lorelei Lee" in "Gentle-
men Prefer Blondes." Mai St. Clair
will direct. ♦
New Baltimore House Starts
Baltimore — Construction has start-
ed on a new theater at 521 Howard
St., to seat 300. The builder, Hochs-
child, Kohn & Co., has leased the
theater to Motion Picture Guild, of
Washington, for five years.
Rushing Spokane's New House
Spokane, Wash. — City authorities
have approved architect's plans and
specifications for the new $1,000,000
theater to be erected by a group of
New York capitalists, headed by L.
M. Rosenbaunn. Wesco Theaters
will operate. John Eberson, of New
"^'(irk and Chicago, is the architect.
"Salvation Hunters" Revived
Josef von Sternberg's first produc-
tion, "1 he Salvation Hunters", opens
at the 55th St. Cinema next week, as
a revival.
Operators Declare Three
Elizabeth Theaters are "Unfair"
Elizabeth, N. J.— The Strand,
Royal and Gaiety continue operations
despite the fact that the Central
Labor Union of Union City has de-
clared the houses "unfair".
The houses are operated by the
Cocalis Amusement Co. in which
Soteros Cocalis is part owner. The
strike here is in sympathy with op-
erators discharged by the Chrisedge
Theaters, Inc., of New York, in
which Cocalis recently became inter-
ested.
The New York strike had its be-
ginning several weeks ago when op-
erators at two Bronx theaters of the
Chrisedge chain were discharged.
This was followed by a walkout of
operators in the Yonkers houses of
the circuit and later by the Eliza-
beth men.
After being given notice that Eli-
zabeth operators would walk out if
the New York trouble was not ad-
justed, Cocalis paid off the operators
here and substituted non-union oper-
ators brought from New York.
It is expected that the union mu-
sicians from the three Elizabeth the-
aters will join the operators in the
strike. The action of the central
body brings 27 labor organizations
in Elizabeth and vicinity to the as-
sistance of the operators. In addi-
tion to this the action of the organi-
zation will be carried to organizations
not affiliated.
to include the Palace, Slatc-Laki ,
Riviera, Majestic, American, Englc-
wnod, Divcrsey and Tower. Mem-
bers of the union said the Belmont
had sought to dispense with the ser-
vices of two of its four operators.
The unionists then walked out and
within a short time a sympathetic
strike was in progress.
Three Unions in Watertown
At Odds -with the Schines
Watertown, N. Y.— The Avon the-
ater, a Schine house, is closed as a
result of the failure of a conference,
between officials of the Schine Enter-
prises, Inc., owners of the Avon,
New Olympic and Palace, and mem-
bers of the local union organizations
of musicians, stage hands, and opera-
tors.
Schine officials state the demands
made by the local unions were con-
sidered by them to be unjust, and if
met would necessitate an increase in
prices of admission to the Avon.
Rather than do this and make the
public suffer for such an agreement
the management has decided ro closo
the theater. While the theater '
closed a new Wurlitzer organ is
be installed at a cost of. $30,000.
IS
to
Chicago Settlement Reported
Under Way; Factors Meeting
Chicago — It is understood officials
of the Orpheum Circuit and the op-
erators' union are discussing a set-
tlement of the labor situation. The
walkout earlier in the week first af-
fected the Belmont, and later spread
Musicians' Union At Odds
in Herkimer over Organist
Herkimer, N. Y. — The musicians
and the Liberty are in difficulties
over Daniel Archer, the organist at
the latter theater. The union claims
that Archer took over the position
without obtaining the sanction of the
union.
Howard Lichey, manager of tlie
Liberty, claims he gave the former
organist proper notice. The union
with headquarters at Ilion does not
agree, however, and has fined Archer
$500 for violation of rules. Archer for-
merly worked in Idaho and is a mem-
ber of the musicians' union in Poca-
tello. He intends appealing to the na-
tional organization. Other local musi-l
cians assert Archer was previously
notified of his alleged violations, but
took no notice of the warnings.
Executors Disposing of
Bennethum Properties
Pottstown, Pa. — The Bennethum
interest in the theaters which were
held jointly by the late George Ben-
nethum and John H. Snyder have
been acquired by the latter.' By a
deal with the Franklin ^rust Co.,
which serves as executors of the Ben-
nethum estate, the following prop-
erties have been turned over to Sny-
der:
The Strand and Opera House,
Prittstown, representing an outright
buy; leases on the Hippodrome,
Pottstown; the Lyric, Boyerstown;
the Pictureland, Reading and the
Opera House, Coatesville.
George Kline, general manager of
the Bennethum interests, continues in
full charge of the management of
the Snyder houses.
An agreement has been entered
into by the Bennethum estate and
the East Coast Theaters whereby
the latter will manage the Broad in
Souderton.
The only other houses of the Ben-
nethum holdings are the interests ii
the Moorlyn and Park, Ocean City,
the Strand, Lancaster; Victor, Al-
Icntown. and the stock interests in
the Wilmer & Vincent group of Al
lentown houses. A deal for these in
terests is to be under consideration
I'eiidmg such a sale the Ocean Cit\
theaters and the Victor, Allentown
v.il) continue to be operated In
George Kline for the estate.
It is also the intention of the ex
ecutors to dispose of the Bennethuni
interests at Harvey's Lake later.
Quits Appell Enterprises
Philadelphia — Arthur ("Duke")
Snyder has resigned as manager oi
the Scenic, at York, to become gen
eral manager of a chain of split-polic\
houses operated by his brother in
Eastern Pa. "Duke's" brother, John
H. Snyder, has theaters at Reading,
Allentown, Lancaster, Pottstown,
Boyerstown and Coatesville.
sTH£
;^€> NEWSPAPER
o/ FILMDOM
ANDWF.EKLY ||
VOL. XLl No. 49
Sunday, August 28, 1927
Price 25 Cents
A PAUL LENI PRODUCTION
from the stage play by John Willard with LAURA LA I
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— Ask the exhibitor — he knows.
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o/'FILMDOM
ANDWEEKLY
FILM DIGEST
^nsm^
VOL. XLI No. 49
Sunday, August 28, 1927
Establiihtd 1918
JOHN W. ALICOATE, Publisher
INDEX
1'Al.h
MARKET NEEDS. An Editorial by Maurice D. Kaiin 3
Fl\A\'ClAL NEWS 4
l-ORlilGN MARKETS, by lames P. Cunninyham s
UnVIEWS OF THE NEWEST FEATURES, by Lilian W. Brennan 6-7
SHORT SUBJECT REVIEWS 7
EASTERN STUDIO NEWS, "A LITTLE FROM LOTS," by Ralph Wilk.. 8
HOLLYWOOD STUDIO HAPPENINGS, by Harvey E. Causman y
THEATER EQUIPMENT AND .MANAGEMENT, by Michael L. Simmons.. V)
THE PRESENTATION FIELD, by Charles F. Hyncs 11
EXPLOITOGRAMS. Compiled by Jack Harrovjer 1 1
THE WEEK'S HEADLINES 12
REVIEWS-
rAci
BORDER BLACKBIRDS 6
COWARD 6
FIGHTING EAGLE 7
HIS DOG 6
MOCKERY 6
PERFECT GENTLEMEN 7
PAGE
RUSSIAN REVOLUTION 7
SOFT CUSHIONS 6
SPEEDY SMITH 7
STRANDED 6
THREE'S A CROWD 6
UNDERWORLD 6
You'll Find the BUYING GUIDE Section of
the FILM YEAR BOOK Exceptionally Valuable
3r
pit^^
[T
1
mm~~^ — *
See
1 »''"«''f^T?-^_ .
page 869
Cm^^
Jl^S^r^
[ffillini^' /
Filmdom's greatest volume of information free
to subscribers to
THE FILM DAILY
NOW IN 0011 m HOME
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£Tl /-ATIONAL Theatre Supply Cotn-
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the furnishing and maintenance of
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Set ving and Servicing the
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THE
DAILY Sunday, August 28, 1927
Speaking Shortly}
X//e pep and spice of the pro-
gram is the Short Subject, be it
comedy, newsreel, scenic or nov-
elty. Interesting, mirth provok-
ing and dollar winning.
They are much needed on that
program for diversity.
Many short subjects made
each year. This year more than
ever to select from.
Use Next Sunday s Issue of
The Film Daily as your
Short Subject Booking Guide
J
ds
7AeHl¥S?kPilt
o/'FILMDOM
ANDWEEKLY
FILM DIGEST
VOL. XLI No. 49
Sunday, August 28, 1927
Price 25 Cents
fOX [ARNINGS fOR '27
ABOUT jAM[ AS '26
6 Months' Statement Out
' Soon— $2,290,707 in
6 Weeks
Vox earnings for the first half of
1927, when the report is issued with-
in the next few weeks, are expected
to show about the same amount of
earnings as was reported in tlie cor-
responding period of 1926.
Those who are in close touch with
the situation are of the opinion that
the earnings in the second hall ot
1927 will greatly exceed the corre-
sponding period of 1926. The gross
income of the Fox Film Corp., from
the United States and abroad, for the
six weeks starting July 1, 1927, was
$2,290,707. compared with $2,136,159
in the corresponding period of 1926.
Foreign business is expected to be
run substantially ahead of 1926.
Movietone for "Sunrise"
When "Sunrise" opens at the
Times Square on September, it is ex-
pected to be accompanied by a
Movietone score, the first for any
feature.
Philadelphia Seeks End to
Disputes over Contracts
Philadelphia — In order to prevent
further cluttering of the arbitration
board calendar with cases arising
over the signatures on contracts
signed by exhibitors, a plan is under
way to secure from every theater
owner in the territory, the name ol
the individual who is authorized to
buy film.
This information will be transmit-
ted to the Film Board and kept on
(Continued on Page 12)
Sunday Petition in Massena
Massena, N. Y.— Nearly 200 signa-
tures have been obtained for the pe-
tition for Sunday shows which will
be resented to the board of village
trustees. A referendum will be called
in September on a vote.
Katz on Paramount Committee
Sam Katz, president of Publix, has
been elected a member of the execu-
tive committee of the board of direc-
tors of Paramount.
"Miserables" Sells Out
Universal reports that every per-
formance, afternoon and evening to
date, of "Les Miserables" has been a
sellout.
Powers and Stroheitn
Split Over Pictures
Los Angeles — P. A. Powers,
producer of "The Wedding
March" and Eric Von Stro-
heim, the director, have come
to the parting of the ways over
the production. The picture
has run far over the budget,
the cost to date being estimated
at 82,000.000. Von Stroheim
has been working on the pic-
ture for 15 months and it is
not yet ready for release.
Josef Von Sternbergh has
taken over the editing.
Cleveland Asks Limitations
on Extended Protection
PENN "BlUE" flGHT
GOING TO HIGH COURT
Harrisburg, Pa. — Long-fought bat-
tle for nullification of Pennsylvania's
1794 "blue" law, which, prohibits
Sunday shows and baseball, as well
as other forms of commercialized en-
tertainment, is to be carried to the
U. S. Supreme Court.
T his was revealed when Attorneys
Charles G. Gartling, of Philadelphia,
(Continued on Page 12)
L. A. Must Meet Union
Demands or Close Dow^
Los Angeles — The alternative of a
strike closing virtually every theater
or acceptance of a contract in which
theater owners agree for two years
to pay more for less work on the
part of musicians, stage hands and
machine operators has been laid be-
fore the Theater Owners' Ass'n by
the unions.
The owners who have unionized
their houses state they have met one
union demand after another until
their business is in such a condition
hat they can stand no further bur-
dens. The unions point out to them
that the present contract expires on
the 31st, and that they may have
(Continued on Page 12)
Co-Star Juveniles for Series
Hollywood — Frank Hawkins, head
of Reelart, has scheduled two juve-
niles. Jack Conder and Betty Welch,
to co-star in 13 two-reelers to be call-
ed "Youth and Folly." The produc-
tions will be made at Tec-Art studios
and released through Pathe.
Market Needs
COMMENTING on business, present and future, E. V. Rich-
ards of the Saenger Amusement Co. has this to say :
"We have enough good pictures, but we also have too
many Iiad ones that take the edge off. It is my opinion that by
cutting the volume of production better effort in personnel and
make up of production will be the result.
"Also, more intense effort on the part of the exhibitor on
that product which is good will thereby result in renewed interest
from the public."
Richards is the force behind the Saenger chain, one of the na-
tion's most powerful. He is also a dominant figure in First National.
Therefore, he draws upon a fountain of information and exper-
ience that embraces all three major branches of the industry. In
two terse paragraphs he covers a lot of ground and covers it well.
Too many pictures are being made without doubt. The reasons
advanced for the uninterrupted and unchanged number season after
season are many. Competitive situations are most frequently blamed.
Taking them all into consideration, however, we still assert that more
(Continued on Page 4)
Ten Exchanges Agree to
Terms — Several Yet
to Reply
Cleveland — The Cleveland M. P.
ICxhibitors Ass'n has sent a letter to
every exchange manager in the city
requesting a definite statement of his
first-run protection policy for 1927-
8. The exhibitors' Ass'n asked, in
the letter, for a declaration to the ef-
fect (hat pictures receiving seven con-
secutive days first run shall be avail-
able to members of the association
the 43rd day following said run and
that pictures receiving 14 or more
consecutive days first run shall be
available to members of the associa-
tion on the S7th day following said
run.
The letter asked that this agree-
ment of availability be inserted in
contracts now written and that it
shall become a part of all contracts
to be entered into with members of
(Continued on Page 12)
Jersey M.P.T.O. Demands
Own New York Arbiters
The M.P.T.O. of New Jersey will
insist upon appointing its own arbi-
trators to sit in with the New York
Film Board in judgment of cases af-
fecting Northern Jersey. Negotia-
tions arc under way with both the
Hays office and T.O.C.C. which now
handles Northern Jersey. In the
event of failure, the Jersey unit in-
tends making the question a leca!
one, according to Joseph ^f. S-eidcr.
The directors determined upon this
stand at a mcetiim: held in New'on.
N. J. earlier in the week. The
Southern Jersey arbitration cases are
(Continued on Pane 4)
Fox to Reissue 3 Gilberts
James R. (Irainecr, general «:ales
manager of Fox, has announced re-
issues of three pictures with John
Gilbert. Thev are "Cameo Kirbv,"
"Honor Fir.st," and ".St. Elmo."
Start Bennett Studios
Hollvwood — \\''>rk has commenced
on the S20,000,000 development pro-
gram of North Hollywood's new film
center. The Mack Scnnett studio
alone represents an investment of
$800,000. It will contain eight acres
under one roof.
THE
-;gg^
DAILY
Sunday, August 28, 1927
•^FILHDOH /
.AHD WEEKLY
H JK V ■ ^^ FILM DIGEST
ToL XLINo. 49 Sunday, August 28, 1927 Price 25 Cents
JOHN W. ALICOATE
Publisher
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D, Kann, Vice-President
and Editor; Donald M. Mersereau, Treas
urer. Business and Advertising Manager;
Ralph Wilk, Traveling Representative, En
tered as second class matter May 21 1918,
It the post-office at New York, N. Y.
under the act of March 3, 1879. Terms
(Postage free) United States, outside of
Greater New York, $10.00 one year; 6
months, $5.00; 3 months, $3.00. Foreign,
$15.00 Subscribers should remit with order.
Address all communications to THE FILM
DAILY, 1650 Broadway, New York, N. Y.
Phone Circle 4736-4737-4738-4739. Cable ad-
dress: Filmday, New York. Hollywood,
California — Harvey E. Gausman, Ambassa
dor Hotel: 'Phone, Drexel 7000 and Wash
ington 9794, London — Ernest W. Fredman,
The Film Renter, 58, Great Marlborough St.,
London, W. I., Paris— La Cinematographic
Francaise, 5, Rue Saulnier.
j
Financial
Quotations
High
Low
Close
Sales
•Am. Seat. Vtc
47
*Am. Seit. Pfd
48
'Balaban & Katz
60
♦Bal. & Katz Vtc
, ,
7354
Eastman Kodak ..169^
169'/2
169H
ioo
*tFilm Inspection
4
. . . ,
"First Nat'l Pfd
10054
Fox Film "A"... 67J4
(,(,%
67
700
Wox Theaters "A". 18
17H
18
400
*tlntern'l Project
854
Loew's, Inc 50
49
50
1,600
ttLoew's, 6s 41WW.104
104
104
14
ttLoew's, 6s41x-war 99J^
99-/2
995^2
1
•M-G-M Pfd
> . • •
255^
*M. P. Cap. Corp
9
....
Pathe Exchange . 7
7
7
*Pathe Exch. "A"
331/2
ttPathe Exch.7s37.100^
100
100
4
Paramount F-P ..103
101 ■/«
1025^
11,700
Paramount Pfd. ..120
120
120
100
•ttPara.Bway.5^'s51
1005^
♦*Ro.xy "A" 31
29
....
....
•♦Roxy Units 36
33
....
....
**Roxy Common . . 8}^
7 '/a
....
Skouras Bros 37
37
37
....
Stan. Co. of Am. . 67%
6654
67K
*tTrans-Lux Screen ....
m
*tUniv. Pictures
3354
....
•Univ. Pict. Pfd
100
•tWarner Bros
2'^Vi
Warner Bros. "A". 23 1^
23
and
23«
Asked
1,266
•Last Prices Quoted '"Bid
(Over
the Counter)
tCurb Market ttBo
nd Market
, is listed o
NOTE: Balaban & Katj
n the
Chicago Board ; Skouras
on the St.
Louis
Stock Exchange and Stanley in
Philadelphia.
When you think of
INSURANCE
you are thinking of
S T E B B 1 N S
Specialiatc in Motion Picture
and Theatrical insurance for
the past twenty years
Arthur W. Stebbins & Co., Inc.
1540 Broadway N. Y. C.
Bryant 3040
(Continued frcm Page 3)
product is being released than the market can possibly absorb. As
a result a considerable number of features roll up grosses that put
the producer in the red. The distributor, at least, gets the usual
percentage for handling.
Several of the large organizations feel that they must continue
turning out a set schedule every year. They are influenced by several
reasons. One is to maintain their hold on playing time in order to
keep their competitor out. In this connection, an important factor
is overlooked. The distributor today usually splits with the big ex-
hibitor on percentage. Then what does it avail the producer-dis-
tributor to release a flock of weak sisters and they are certain to
creep into any program that embraces fifty, sixty or seventy pic-
tures a year — when the returns from his first runs flop? Every na-
tional distributing organization needs a minimum supply to keep
its exchanges going in order to keep the operating overhead within
reason, but so many pictures are being turned loose under present
conditions that maximum results are impossible to obtain.
A Rocky Road
It is true, of course, that the problems coincident upon a cur-
tailment of releases will be many. Sales organizations are attuned
to meet the existing condition. Studios are geared to turn out the
pictures on time and in the number required. However, these or-
ganization problems and others which would have to be confronted
can be met provided the steps were gradual and careful.
It is difficult to understand a business policy which calls for fifty
pictures a year, let us assume, of which fifteen are poor and the re-
mainder good or excellent. We are prone to hail as a sound theory
one which calls for less results quantitatively, but far happier re-
sults qualitatively.
KANN
Buys "Potemkin"
The Zakoro Film Corp. has pur-
chased New York and New Jersey
rights for "Potemkin". Joseph H.
Zarovich is general manager of the
new company.
"U's" Kenosha Opens Sept. 1
Kenosha, Wis. — Plans are being
made for the opening of Universal's
new theater, which will take place
Sept. 1. The local newspaper will
carry a special 14-page edition mark-
ing the event.
Starts Next Season's Comedies
Hollywood — George E- Marshall,
supervisor of comedies at Fox stu-
dios, has started on production for
1927-28. He has three completed al-
ready, "The Kangaroo's Kimono,"
an Animal comedy directed by Zion
Myers; "20 Legs Under the Sea," an
Imperial directed by Robert Ray and
"A Fool and His Honey," Van Bib-
ber, directed by O. O. Dull.
Chaney Remains at Capitol
The Capitol is retaining "Mockery"
another week.
THEATRE CHAIN OPERATORS
HAVING A DIFFICULT OPERATING OR ORGANIZATION
PROBLEM, AND WHO HAVE TO GO OUTSIDE OF THEIR
ORGANIZATION TO SECURE THE PROPER KIND OF MAN-
AGEMENT AND SHOWMANSHIP
MAY HAVE THE SERVICES
OF A YOUNG MAN OF FORTY, WITH AN EXTENSIVE
KNOWLEDGE OF THEATRE OPERATION, ORGANIZATION,
SALES PROMOTION, EXPLOITATION. TWELVE V^Ai:>c: np
EXPERIENCE WITH DE LUXE AND SUBURBAN METROPOL-
ITAN THEATRES AS WELL AS THEATRES IN SMALL CIT-
IES. INCLUDING STRAIGHT PrCTURES, VAUDEVILLE AND
PRESENTATION HOUSES.
THE ADVERTISER
HAS OPERATED HIS OWN CHAIN OF THEATRES UNTIL
VERY RECENTLY AND IS SEEKING A NEW CONNECTION
AS GENERAL MANAGER OR SUPERVISOR FOR A CHAIN
OR A DIVISION OF CHAIN THEATRES— OR AS MANAGER
FOR A DE LUXE THEATRE, WOULD ALSO CONSIDER
THE MANAGEMENT OF AMERICAN OWNED THEATRES IN
GERMANY. YOU WILL RECEIVE FURTHER PARTICULARS
BY ADDRESSING BOX M-362
c/o FILM DAILY 1650 BROADWAY, N. Y. C.
Jersey M.P.T.O. Demands
Own New York Arbiters
(.Continued from Page 3) (
handled out of .Philadelphia with the j'
state exhibitor unit appointing its j
three members.
A general discussion was held on
presentations. Many exhibitors -pres-
ent voted against them, deciding that
the picture was the thing. It was
the general consensus of opinion that
showmen should take all steps neces-
sary to modernize their theater and
jiiaKc provisions for their patrons'
comfort, but that to subordinate pic- '
tures to extraneous entertainment
numbers- such as presentations was
the wrong procedure.
E. T. Kelly was appointed treas-
uer. His post as vice-president was
taken over by Louis Rosenthal, for-
mer treasurer.
.ds
Artclass Closes with Red Seal
Artclass has closed with Red Seal
for the territory of New England on
the entire Artclass line-up.
Red Seal's offices are at 44 Church
St., Boston, and at 130 Meadow St ,
New Haven.
I
Ray Anderson in Town
Ray Anderson, Fox News staff
cameraman at St. Louis, arrived in
New York yesterday to visit the
home office.
BROOKS
COSTUMES
1437 BWAY. NY TEL.5S60
ALSO 25,0OO COSTUMES TO RE.NT:
The PEP of the PROGRAM
I'ROnLICINC: - niSTRlHVTlNQ
Novelty Short Subjects
To EXCHANGES and THEATRES
•\»^ 72.) SEVENTH AVI:.. NtW YORK ^.
WtrnZ'
'Svenjone^^
) Wherever
lijj you go—
M Plaza Hotels
M are famous.
iy — In Boston
I _in New York
i — in London
Also in
Hollywood
it's the
rHOllVWOC D]
PIAZA
HoUywood, Califorma
[Sunday, August 28. 1927
THE
■eStl
DAILY
RAPID STRIDES ARE BEING
MADE IN THE FOREIGN
FIELD. KEEP POSTED
THROUGH "FOREIGN
MARKETS"
Foreign Markets
NEWS FLASHES FROM FILM
CENTERS ALL OVER THE
GLOBE: MELBOURNE.
LONDON. BERLIN.
PARIS
fly )AMRS P. CUNNINGHAM
GERMAN 60V£RM[NT
INTERESKD IN FILMS?
Berlin — Persistent efforts oi ilie Cjcrnian
Gov't to set various industries upon their feet
'•■■ ' establish them on a sounj basis, are
\c-d to have led to trade abuses, and a
^i__iial suspicion has been engendered in the
of many regardint; any transactions in
the Government has had part. The
ndustry now falls into line with other
'.\-«i*s in this connection.
I "The Berliner Tageblatt", one of the coun-
try's leading dailies, recently asserted that
IPhoe!)us Film Co. has received approximately
' '"1.000 marks from the Reichswehr Min-
(German War Office) to produce na-
.! films, preferably of a patriotic nature.
1: is well known that secret funds belong-
iiik to various Government departments reach
a l.irge sum. and it is said to be impossible
to check the channels through which they
flow. The newspaper's charge is that various
payments, covering a period of two year^.
have been made to Phoebus, some of them in
the form of share capital, in return for which
Phoebus promised to devote itself only to
national films.
The German Reichswehr replied to the
paper's charges in what some declared
to l>e an unconvincing manner, declaring that
owing to penetration of American capital, it
n-as deemed advisable to avoid the danger of
foreign control and that plans were made to
prevent this.
Russia's Three Schools Busy
Moscow — During the first seven months qf
1927, seventeen directors. 57 actors. 19 pro-
jectionists, eight laboratory technicians and 11
art flriectors were gr.iduated from the Rus-
sian film school at Leningrad. There are
'hree of these schools in Russia, all operated
by and under direct supervision of the Gov-
ernment.
Ufa Building at Konigsberg
Berlin — Ufa is erecting a 950 seat theater
at Konii^slitrg. It will be named the Cap-
itol and opens Oct. 1.
A new theater at Amstadt, a small Ger-
man provincial city, opens Oct. 1 with 700
seats.
To Discontinue Daily News Film
Paris — Commencing this winter, the pres-
ent policy of showing a daily news film will
be abolished in favor of a weekly, or bi-
weekly news release. The new reel will be
called "Cinematographic Daily".
Dupont Making "Moulin Rouge"
Paris — "Moulin Rouge'' is being produced
here by E. A. Dupont. who is making this
as his first for British International Pic-
tures. Ltd., London.
Now Covers Films
lyashinffton Bureau of The Film Daily
Washington — "Commerce
Reports," official publication of
the United States Bureau of
Foreign & Domestic Com-
merce, now includes a spe-
cial motion picture section in
each weekly issue.
"Commerce Reports" is is-
sued by the; Bureau for Ameri-
can manufacturers and export-
ers as an aid in securing addi-
tional foreign business and
gives a resume of conditions in
all foreign countries.
Cooperative Deal
Paris — There is considerable
discussion in Parisian film cir-
cles regarding proposed colla-
boration between France and
Germany in order to compete
with American films. M. Fran-
kel, formerly with the Berlin
trade publication, "Lichtbild-
buehne", has been here confer-
ring with French officials. Be-
fore departing for Berlin, Fran-
kel expressed his opinion that
closer Franco-German film co-
operation seemed essential and
inevitable.
MAY PRODUCE AT
WEMBLEY IN 6 MONTHS
L.ondop. — The Palace of Engincer-
in«, largest Iniilding in the British
Kmpiic Exhibition at Wcnihlcy, ha.s
been acquirtil by British Incorpo-
ra»c<l I'ictures, Ltd., which is to con-
vert it into what, it is claimed, will
be the largest studio in the world,
says the "Daily Mail."
The company has purchased half
the ornamental lake, the colonnade
and adjoining gardens, the north en-
trance building, the old Exhibition
Bank building and half the main
drive known as Kingsway, which are
to he used for extras.
This new British film-producing
center covers an area of thirty-five
acres and was bought from the orig-
inal purchasers of the exhibition for
?737,.S00.
Behind this enterprise, which is de-
signed to provide producers with
needed accommodation, is Rupert
Mason, a Lancashire cotton manufac-
turer, who has given the principal
financial support. It is expected that
production will begin in six months.
Ralph J. Pugh, formerly with First
National, the managing director of
British Incorporated Pictures, told
a "Daily Mail" reporter that after a
survey the company has come to the
conclusion that the Palace of En-
pinecring was the best building for
production in this country.
New French Unit to
Operate Theaters
Paris — Spartacus, with offices at 106 Rue
Lafayette, has been formed to operate the-
aters, produce and distribute. Capital is lift-
ed at 1.500.000 francs, divided into 15.000
shares of 100 francs each. Operations begin
shortly.
"La Cinematographic Francaise", French
trade paper, in a recent issue stated the com-
pany has communistic tendencies.
BRITISH STUDIOS
BEGIN TO HUM
By LRNEST W . l-REDMAN
liditor "The Daily Film Renter"
London — All British studios are showing
increased signs of activity. A survey of stu-
dios reveals that practically every important
producer is at work on product for 1927-28
season.
Underworld scenes are being made at the
Gainsborough studio for "One of the Best",
which T. Hayes Hunter is directing with
Eve Grey in the lead, supported by Carlyle
Blackwell and James Lindsay.
Harley Knoles is nearing completion of
"Lan.l of Hope and Glory'', which he is
making for S. W. Smith, of Napoleon Films,
Ltd., Irom a .story by Sir Edward Elgar.
Gaumont is concentrating on "The Flight
Commander", directed by Maurice Elvey, who
will immediately start preparations of his
next, following completion of "The Flight
tloniniander ". Klvcy expects to produce "Flor-
ence Nightingale".
At the Shepherd's Bush studios, 'Victor
Saville is making "The Arcadians", This one
is now in the middle of production.
Edwin Greenwood began work last week
on another Gaumont British film. "A Woman
in Pawn", with John Stuart and Gladys
Jennings playing the leads.
Syd Chaplin is about ready to start "A
Little Bit o' Fluff", to be released in the
States by M-G-M. Betty Balfour will play
opposite.
Anthony Asquith and A. V. Bramble are
finishing "Shooting Stars".
"Summer Lighting" was finished last week
for Archibald Nettleford Prod. Harry Hughes
directed. Nettleford will next make a slap-
stick feature comedy and following that an-
other drama.
Walter West is at work on preparations for
a new series of racing stories.
At Crickelwood, "The Luck of the Navy"
is being made by Fred Paul. Evelyn Laye.
former musical comedy star, is featured.
Betty Balfour is- considering filming of an
original by De 'Vere Stacpoole.
Herbert Wilcox has plans in work for a
new film.
George Pearson recently completed "Hunt-
ingtowcr''.
■The new British Pathe film, "Somehow
Good", is fast nearing completion. A few
exteriors are yet to be taken.
Basil Uean, who is making "The Constant
Nymph", has left for Germany to shoot
several exteriors. He will return in two
weeks and finish production. Adrian Brunei
and George Harrison arc with the comp.any.
Other units arc contemplating production.
New Era will give a preview of "The
Somme" next month. The film has been six
months in the making.
French Unit Headed by
Pathe Gets "Joan of Arc"
Paris — Societe Generate de Films, which
sponsored Abel Gancc's "Napoleon", has
taken over "Joan of Arc" being pioduced by
Carl Dryer for Societe Omnium Films. Dreyer
expects to finish the film by October and pre-
miere will be held in Paris late in November.
Judging from early reports, "Joan of Arc"
prcmiises to be one of the most important
French productions of the year. Societe Gen-
erale de Films is headed by Charles Pathe
and also includes Due d'Ayen on its board
of directors.
Berger at Work on Novel Idea
Paris — II. Diamant Berger. French direc-
tor, is at Deauville where he is working on
a new production idea. Berger has set up a
camera on the beach and invited all vaca-
tionists at Deauville to appear before it.
-Several feet of film are taken of each indi-
vidual and these are shown at night in the
Casino. The public votes on the most beau-
tiful candidates who will qualify at the end
of the contest, the winner to receive a con-
tract for films, according to Berger.
Swedish-French Deal Closed
Stockholm — Folke Holmberg. Parisian rep
rescnt.itive of Svenska Films, has closed with
French distributors for Swedish rights to
several films. Included in the deal are "Bo-
hemian Love". "Man with the Hispano",
"Prey of the Wind". "Mistress of the Leb-
anon", and the "Joan of Arc" film now in
work in Paris.
New Far Eastern Fan Paper
Singapore — First issue of "The Malayan
Picturegoer" has appeared here. It is a
"fan" paper.
RICHMOUNT PICTURES, Inc.
723 7th Avenue New York City
D. J. MOUNTAN, Prw.
Exclusive foreign represen-
atives for Rayart Pictures
Corporation and other lead-
ing independent producers
and distributors.
Cable Address: RICHPICSOC, Paris
Cable Adress: DEEJAY, London
Cable Address: RICHPIC, N. Y.
Exporting only the best in
Motion Picttires
Capital Production Exporting Co.
729 7th Ave.,
New York City
Inc.
WILLIAM M. PIZOR, President
Cable Address
Pizorfilms
announcei
The smashing new sensational 10 episode serial
"The Mansion o£ Mystery"
siarrmg
WILLIAM BARRYMORE
supported by an oaiBfaDding ca«l
Exporting '^Productions of Merit" only
THE
■3^S1
DAILY
Sunday, August 28, 1927
"Underworld"
Paramount Length : 7453 ft.
REAL BLOOD AND THUN-
DER MELODRAMA. VIVID
PICTURIZATION OF CRIME
THAT THRILLS EVEN IF
COLD-BLOODED
Cast. .. .George Bancroft splendid
in the role of gang leader. Offers
a mighty interesting performance.
Clive Brook excellent as a reformed
"bum", the tool of Bancroft. Evelyn
Brent mostly decorative as "Feath-
ers", the gangster's girl. Others
Larry Semon, Fred Kohlcr, Helen
Lynch.
Story and Production. .. .Melo-
drama. Chicago in its worst days
couldn't be any more thrilling than
"Underworld", Paramount's latest
contribution to the crowd that de-
mands action of the blood and thun-
der order. The story is indeed grip-
ping providing the spectator's sensi-
bilities will not be offended by scenes
showing gang warfare in wholly
realistic vision, — shots of one bandit
pounding lead into a rival leader, a
machine gun set-to, a riotous ball and
other pertinent bits of life amongst
the gangsters. With its very flagrant
expose of up-to-date crime (which
may not be altogether smart) "Un-
derworld" certainly offers seven and
a half reels of stirring action.
Direction Josef Von Stein-
berg; actionful and good.
Author Ben Hecht
Scenario Chas. Furthman
Adaptation Robt. N. Lee
Photography Bert Glennon ;
fine.
Lon Chaney in
"Mockery"
M-G-M Length: 5957 ft.
STAR DOES GOOD WORK
BUT AGAINST A DRAB BACK-
GROUND AND IN A STORY
THAT IS GENERALLY NOT
ATTRACTIVE. THE RUSSIAN
REVOLUTION AGAIN.
Cast. .. .Chaney first rate as the
servant whose devotion knows no
sacrifice too great for the pretty coun-
tess he adores, played by Barbara
Bedford and ably enough. Ricardo
Cortez a handsome Russian soldier.
Others Mack Swain, Emily Fitzroy.
Story and Production. .. .Drama.
Chaney hasn't the most desirable of
vehicles in "Mockery", a story that
provides him with a fat enough part
but has little else to recommend it.
It is slow and the atmosphere of
bleak Russia makes for a drabness
that cannot but dampen the enthu-
siasm of the audience. The theme
centers upon the devotion of Chaney,
as a peasant, to a countess for whom
he suffered a terrific beating and who
promised him everlasting friendship
as a reward. His love unrequited the
servant becomes a Red and during
an uprising attacks the object of his
devotion. She is saved by her lover
and in turn spares the peasant's life.
Later, in gratitude, he sacrifices his
life for hers.
Direction Benj. Christensen;
fair.
Author Benj. Christensen
Scenario Bradley King
Photography. . .Merrit B. Gerstad;
good.
Douglas MacLean in
"Soft Cushions"
Paramount Length: 7000 ft.
A HAPPY BOX OFFICE CON-
CEPT OF ANCIENT BAGDAD.
WITH GORGEOUS SCENERY.
BREEZILY CLEVER STORY
AND LOADED WITH LAUGHS.
Cast Douglas MacLean sur-
prises as a farce comedian and does
some of the cleverest work of his ca-
reer. Sue Carol is a real find as the
little harem beauty, with luring
charm that should carry her far.
Richard Carle, Russell Powell and
Frank Leigh an amusing group of
rascals. Others Wade Boteler, Nigel
de Brulier, Albert Prisco.
Story and Production Farce
comedy. Blazes a new trail, with a
costume comedy in ancient Bagdad
setting with ultra-modern trimmings.
Add to this a rollicking story full of
suspense and swift action, with every-
body from the Sultan and his chief
Wazir down to the police judge
scheming to get the beautiful harem
girl, all done with tongue-in-cheek
kidding and gorgeous tomfoolery, and
you have some screen entertainment
that is a pure delight. Refreshing —
snappy — gay — a laugh tonic. And
MacLean does a Fairbanksian bit
that places him with the best of
screen farceurs-
Direction Eddie Cline ;
fine.
Author. .George Randolph Chester
Scenario Wade Boteler,
Frederick Chapin
Photography Jack Mackenzie;
the best.
Joseph Schildkraut in
"His Dog"
Pathe Length: 6788 ft.
HUMAN LITTLE STORY
WITH HEART INTEREST
TOUCHES THAT ARE CERTAIN
TO MAKE IT PLEASING. THE
YOUNGSTERS WILL ASK FOR
NOTHING BETTER.
Cast. .. .Joseph Schildkraut wholly
sympathetic as the rube but he wears
a terrible wig. Sally Rand the girl
he loves. Others Robert Edeson,
Crauford Kent.
Story and Production. .. .Drama.
Everj' kid for miles around the the-
ater where "His Dog" is showing will
be on hand if proper announcements
are heralded prior to the showing. It
is a real kid picture. The story deals
with a rube lad's love for a c^''
which he finds injured on the riv,ds'
After he has cared for the dog anu-i
becomes thoroughly attached to it he
learns that it is a valuable thorough-
bred, and the owner claims it. There
isn't much to the whole thing but it
is so really human, the bits of pathos
so true, that it cannot fail to delight.
Hero's joy when the owner tells him
he may keep the dog, his sorrow
when he thinks the dog has been
killed and again his happiness when
the dog lives, will surely hit them
right.
Direction Karl Brown ;
very good.
Author . . . Albert Payson Terhune
Scenario Olga Printzlau
Photography ...Fred Westerberg;
first rate.
"Stranded"
Sterling Length: 5400 ft.
THE FANS' DELIGHT. A
STORY ABOUT AN "EXTRA"
GIRL IN HOLLYWOOD. PER-
TINENT SHOTS IN AND
ABOUT THE PICTURE CITY
AND PLENTY OF FINE STU-
DIO ATMOSPHERE.
Cast. ... Shirley Mason pleasing as
the small town kid with "star" am-
bitions. Wm. Collier, Jr., her best
beau and John Miljan the influential
man about town. Gale Henry out-
standing in the role of good Samari-
tan. Others Florence Turner, Shan-
non Day, Lucy Beaumont.
Story and Production Drama.
Fans everywhere delight in any "in-
side dope" on Hollywood. And
they're just as keen on a picture that
deals with Hollywood as they are
for the fan magazines that hand out
the details on the home life and fav-
orite sports of the film celebrities.
Exhibitors, therefore, should find
"Stranded" a first class box office
appetizer. It tells of the plight of a
little small town kid who treks to
Hollywood in search of stardom,
finds only a job at a lunch counter
and in the end is gathered into the
arms of her left-at-home sweetie just
in time to prevent the big sacrifice
where she gives herself to the "big
man with the influence."
Direction Phil Rosen;
good.
Author Anita Loos
Scenario Frances Guihan
Photography Herbert Kirk-
patrick; good.
"The Coward"
F B O Length: 5093 ft.
HAS GOOD AUDIENCE ANG-
LES. STORY LIGHT WEIGHT
BUT INTERESTING CHARAC-
TER DEVELOPMENT AND
GOOD ACTING MAKE IT HOLD.
Cast. .. .Warner Baxter first rate
in the role of idler who reforms for
the sake of the girl he loves. Sharon
Lynn, the girl. Freeman Wood a
society cad. Others Byron Douglas,
Raoul Paoli, Charlotte Stevens.
Story and Production. .. .Dramatic
romance. Alfred Kaboch had rather
scant material to work on in "The
Coward". However, he has succeeded
in making an interesting film that,
through interesting character devel-
opment and some first rate acting,
will undoubtedly prove satisfying to
the majority. The theme in the main
is the conventional regeneration
situation wherein a rich young idler
strives to settle down to serious busi-
ness in order to win the hand of the
girl he loves. Just how this is ac-
complished is told in a very nicely
built up characterization wherein fear
of being called a coward forces hero
into a fight that he believes will com-
pletely kill his. chances. How the
girl forgives provides the natural
ending.
Direction Alfred Raboch ;
effective.
Author Arthur Stringer
Scenario Edfrid Bingham-
Enid Hibbard.
Photography Jules Cronjager;
very good.
Lpo Moloney in
"Border Blackbirds"
Pafhe Length: 5326 ft
GOOD WESTERN YARN
WITH SOME NEW VARIA-
TIONS AND FINE SUSPENSE.
ANOTHER FIRST CLASS OF-
FERING FROM LEO MALONEY.
Cast. . . .Maloney the slippery hero
who plays fast and fancy. Eugenia
Gilbert, the girl, — and the goal. Nel-
son McDowell hero's hobo pal. Jos-
eph Rickson and Bud Osborne the
villainous contingent. Others not
important.
Story and Production. .. .Western.
While hero Leo Maloney continues
on the trail of a villain with a girl
in the offing ready for the clinch fin-
ish, "Border Blackbirds", like most
of the Maloney product, has a grati-
fying variation and a corking sus-
pense that is difficult to obtain, and
certainly a rarity in westerns. This
time he is out to get the "goods" on
the no-account who murdered his
besi pal, thus avenging the wrong
and winning the confidence of the
pal's pretty sister who is given reason
to believe that hero killed her brother.
On the other hand there is the vil-
lain, and real culprit, trying to clear
himself and frame hero. Good live
action in this, first rate suspense,
and, of course, romance.
Direction ....Leo Maloney; good
Author Ford I. Beebe
Scenario Ford I. Beebe
Photography ..Edward Kull; good
Harry Lang don in
"Three's a Crowd"
First National Length: 5668 ft.
NOT THE LAU-GH RIOT THEY
EXPECT OF LANGDON. SOME
FIRST RATE GAGS BUT PIC-
TURE DOESN'T HIT AN EVEN
COMEDY TEMPO.
Cast. . . .Langdon fine and has lit-
tle trouble landing his laughs when
the situations permit. But this is
not often enough. Gladys McCon-
nell and Cornelius Keefe in small
parts.
Story and Production. .. .Comedy.
The Chaplin comedies have always
contained a degree of pathos devel-
oped along with the humor in the
plot. Now Langdon has taken to the
same sort of theme, building a comic
situation along with a sympathetic
strain. In "Three's a Crowd" he is
the unhappy outcast who, just when
he has attained his heart's desire,
loses it and is back right where he
started. There is some good inci-
dent and several clever gags that
should draw a minimum of laughs
but, on the whole, the picture is not
the hilarious affair that they- look for
from Langdon. He rescues a young
girl from a snowstorm and works to
provide for her and the baby born in
his rooftop shack. Just when he is
supremely happy her husband turns
up and she goes off with -him.
Direction .... Harry Langdon ; fair
Author Arthur Ripley
Scenario Jas. Langdon-
Roi)t. Eddy.
Photography Elgin Lessley-
Frank Evans; good.
Sunday. August 28, 1927
DAILY
Rod La Rocqite in
"The FiffhtinK Eagle"
I'athr I., iH/th : SOOO ft.
ROLLICKING STORY OF RO-
MANCE AND ADVENTURE IN
THE TIME OF NAPOLEON
FURNISHES LIGHT ENTER-
TAINMENT ALTHOUGH PLOT
FAR-FETCHED.
Cast.... Rod La Rocque plays a
braggart and liaiidlcs exaggerated
role competently. I'hyllis Haver as
the Countess too demure for so-
phisticated role. Same dc Grasse
fine as Talleyrand. Max Barwyn as
Nai^olcon tackles a tough part.
Story and Production. .. .Costume
romance. Adapted from Conan
Doyle's story. Rather dangerous
dope to monkey with the historic tra-
ditions concerning Xapolcon, but for
hat srican consumption it will prob-
,^.p.y get by with its fund of suspense,
action and rf)mance. La Rocque as
the famous Eticnne Gerard overdoes
the braggart role till you lose all
sympathy for him, but it was in the
scenario and not his fault. The ex-
aggerated tone of the film is exem-
plified in the final shots with Napol-
eon embracing Etieimc as his little
pal and a moment later smiling ben-
evolently on the clinching lovers. If
the customers can forget their French
history and accept the story as mere
entertainment it proves up as fair.
Direction Donald Crisp ;
handicapped with story.
Author Conan Doyle
Scenario Douglas V. Doty
Photography Arthur Miller;
good.
Monty Banks in
"A Perfect Gentleman"
Pathc lAiKjth: 5020 ft.
FAST AND WITH A LOT OF
NEW GAGS GOOD FOR CON-
TINUOUS LAUGHS. MONTY
PUTS THIS ONE OVER IN
FINE STYLE.
Cast. .. .Monty the timid soul, a
bank clerk, who runs into some high-
ly hilarious adventures. Ruth Dwyer
his pretty fiancee. Others Hazel
Howell, Mary I'oy, Arthur Thallaso.
Story and Production. .. .Comedy.
Aside from a succession of good gags
Monty Banks' latest has added stim-
ulus in a fundamental plot, a real
story developed along with the com-
edy incident and proceeding to a log-
ical enough conclusion. Monty, of
course, wins the girl. But the ad-
ventures up to this point are packed
with laughs that are certain to keep
the audience in roars most of the
time. Monty's little spree at the hour
of his wedding leads him into a com-
edy seance which consists of a con-
stant desire to kick his mother-in-
law to be. This isn't always entire-
ly refined but any possible vulgarity
by way of actual kicks has been de-
leted and the remaining suggestion
is enough for laughs. The sequence
aboard a boat with Monty eventually
reinstated in his girl's affection, is
fast and funny.
Direction Clyde Bruckman ;
good.
Author Chas. Koran
Scenario Same
Photography Jas. Diamond ;
good.
Billy Sullivan in
"Speedy Smith"
Rayart—S. R. Length: 5005 ft.
FIGHT ELEMENT BOOSTS
THIS FOR MALE PATRONAGE.
STORY ONE OF THE POPU-
LAR REGENERATION YARNS
WITH THE COWARD FINISH-
ING UP A HERO.
Cast. .. .Billy Sullivan the scape-
grace son of a rich father who makes
pa proud of him in the fade out.
Hazel Deane, the girl and the inspi-
ration. Harry Tembrook, a pug, and
Virginia True Boardman in a mother
role .
Story and Production. .Light melo-
drama. Scenario writers find a never
ending source of material in the re-
generation idea and a good percent-
age of the stories developed along
this line have to do with the rich
man's son, outlawed and disgraced
at home, who comes through to a
smashing fine finish and wins the
glad hand back home. Nearly every
yarn of this order, at that, manages
to provide a fair enough entertain-
ment with the possibilities for ac-
tion and thrills always available. In
this one they ring in a prizefight, —
in fact several fights, that will pull
strongly with the men folks, the com-
edy element adding interest and some
first rate laughs. Hero Billy Smith
wins the big fight and the money.
Direction Duke Worne;
first rate.
Author Suzanne Avery
Scenario Same
Photography Ernest Smith;
good.
"The Russian Revolution"
Collwyn Pict., Inc. Lenyth: 0000 ft.
HISTORIC REFLECTIONS OF
THE GREAT RUSSIAN CON-
FLICT. PRESENTS GRAPHIC
VIEWS OF THE WAR BUT HAS
SMALL APPEAL. HAS GENER-
AL ENTERTAINMENT.
Cast. .. .Includes scenes showing
such personalities as Lenin, Trotsky,
Kerensky. Otherwise presents hordes
of soldiers, peasants and the general
populace.
Story and Production. . . . Historic
review. "The Russian Revolution"
is not to be mistaken for a dramatic
story of the great conflict, nor that
of a film containing any manner of
concentrated or developed plot. It
is strictly a compilation of what
might readily have been newsreel
shots, hitherto suppressed, showing
the actual events leading up to, dur-
ing and following the revolution.
Scenes of battles, riots, mass meet-
ings, destruction and other pertinent
events during that long period are
graphically recorded and interesting
enough from a viewpoint of history.
The photography, in some instances,
is exceedingly poor. Numerous sub-
titles strive after a fashion to offer
a comprehensive connection between
the many scenes. The film has scant
appeal as a general entertainment.
As a historic review of the Russian
revolt it is interesting.
Direction:No credits of any kind
are offered in connection with the
production.
Short Subjects
"The Parasol Ant"
Ufa— M-G-M
Intcrci^ting Short Bit
Type of production. . Part reel novelty
"The Parasol Ant" is an interest-
ing microscopic study of a certain
species of ant. Peculiarities of the
insect, and its routine performances
are caught by the camera so dis-
tinctly as to make each move of the
ant easily perceptible to the naked
eye. Thoroughly interesting and en-
lightening.
"Love's Languid Lure"
Sennett-Pathe
Rich Burlesque Material
Type of production. .2 reel comedy
Ben Turpin gets a chance to pa-
rade the type of comics at which he
excels — broad, farcical clowning, and
in this case he is hclpccl out ma-
terially by titles. Both get over with
plenty of laughs to spare, and added
to this you have the considerable aid
of Peggy Montgomery's good looks.
"The Story of Anthracite"
Hard Facts About Coal
Type of production.. 1 reel educ'I
For anyone who has never been
near a coal mine and doesn't appre-
ciate just exactiv the hardships nec-
essary to procure the precious black
diamonds that provide cheery warmth
in the winter, certainly here's a little
story that will tell a thing or two.
\^iews of the mines, interior and ex-
terior, the men who work in them,
shots of how the coal, is obtained
and various steps in the process of
mining are very interestingly present-
ed in this one reel educational.
"Plumb Dumb"
Mermaid — Educational
Ringside Laughs
"Poodles" Hanneford carries the
comedy as the dumb assistant to the
village blacksmith who is scheduled
to fight a famous pug. He gets cold
feet, and "Poodles" is sent in much
against his will to substitute. The
gags are worked plentifully in the
prize ring scenes, and of course the
girl is at the ringside to cheer on her
hero to victory. Hanneford has a
good line of comedy, and although the
story follows along regulation lines
he succeeds in pulling it through for
some good laughs.
"The Small Town Sheriff"
Fables- Pa the
Al Goes Law-Abidin'
Type of production. . 1 reel cartoon
Old Al Falfa, the sheriff, needs
but one drink of a soda fountain
speak-easy, to reach -the stars. He
takes a long celestial ride on the tail
of a comet, and at last bounces into a
boat, when he is again dumped into
the ether. When he awakes he dis-
covers himself surrounded by strange
animals. What to do is a question,
when he realizes he's a constable, so
he sends them all scooting. Good,
comprehensive fantasy.
"The Hawk of the Hills"
Patheserial — Pictorial
Perfect Pictorial Atmosphere
Type of production .. 10 chapter serial
Fine settings, excellent pictorial
effects, some fast riding, a kidnap-
ping, a skirmish with Indians (and
the Indians are real) and all the prim-
itive emotions characteristic of rough
men on the outposts of civilization
in the '50's arc shown in this new
serialization of life on the early fron-
tier. There is no t|ucstion then about
action. It's there, and probably will
continue to be there aplenty in chap-
ters to follow. The plot revolves
around the coming of Mary Selby
to Cutler's Gulch to meet an uncle,
who is held prisoner by an outlaw,
and is being impersonated by some-
one else for a criminal purpose. She
is kidnapped and then rescued by a
pal of the real uncle, who acts as an
under-cover protector. Frank Lac-
teen is convincingly sinister as the
bad man, Walter Miller adequate to
the romantic role of winning against
heavy odds for the sake of the girl,
and .Allene Ray as cute as you can
imagine in the clothes of the period.
"At Ease"
Hamilton-Educ'l
Lloyd Hamilton at Best
Type of production. . . .2 reel comedy
A military comedy that gives the
other types of this theme some real
merit to model after. But, then, not
every short subject can have Loyd
Hamilton as its star, and this player
is a real troui)er if there ever was
one. His grimaces and educated fac-
ial muscles are worth the price of
admission alone. As to story, you
know the kind of stuff — where every-
body in the army is out of step ex-
cept this one buck private. How-
ever. Hamilton takes this oft-made
theme and injects some high class
entertainment into it. Book it for
an ace.
"With Love and Hisses"
Roach-Pathe
A Grab-Bag of Comics
Type of production. .2 reel comedy
Here is something that is a little
broader than an evident satire on
citizen's training camps. Facial ex-
pressions rather than situatio.ns and
gags contribute to the humor, and in
this line of delivery Stan Laurel and
Jimmy Finlayson can take a lot of
punishment. The point that is most
apparently made is that wars can get
along without these particular heroes,
whose topmost distinction in this
free-for-all conflict, is to capture a
pullman car on the way to camp.
Oliver Hardy makes things easier on
the eyes.
"A Half-Pint Hero"
Lupino Lane-Educ'l
Rich in Gag Humor
Type of production. .2 reel comedy
Lupino Lane is the half-pint re-
ferred to in the title, but if so, he is
highly concentrated essence, worth
more than several quarts, when fig-
ured in terms of energy, active tumb-
ling, gag-making and comic person-
ality. Hero, as a fire laddie, shows
his mettle by scaling walls, telegraph
poles, windows, roofs to a hair-rais-
ing rescue. It's all pretty nifty stuff,
with the clowning at par.
^^™
T^^
!!!^
=^
WHAT'S GOING ON
AND WHO'S WHO
FROM STUDIO STAGES
AROUND NEW YORK
t, astern Studios
A WEEKLY DIGEST
OF SNAPPY ITEMS
COVERING EASTERN
PICTURE PRODUCTION
^—
Crisp Unit on Coast
Donald Crisp, William Boyd and
other members of the Crisp unit,
who have been working at West
Point, have returned to Hollywood.
Walter Tennyson, one of the prin-
cipals, remained in the East to play a
leading role in the Rainbow color se-
ries. Peverell Marley headed the
camera crew on the production, while
Douglas Z. Doty wrote the scenario.
Bessie Love played opposite Boyd,
while the supporting cast included
Hugh Allan, Louis Natheaux, Maur-
ice Riley, Clarence Geldert and
others.
Kane Unit to Burbank
Joseph C. Boyle, Forrest Halsey,
Leland Hayward, Charles Maguire,
assistant director; Ernest Haller,
William Schurr, Charles Levine, of
the camera staff, Adelaide Heilbron,
Earle Roebuck and C. S. Pinkerton
are members of the Robert T. Kane
unit, who are being transferred to the
First National studio, Burbank, Cal.
Haller, Schurr and Levine plan to
leave Thursday by boat.
Golden Unit on Location
Members of the Sidney Golden
unit, who are working in "When a
Woman Loves," left yesterday for
the Adirondacks to "shoot" moun-
tain sequences of Roumania, which
is the locale of the story. Zita Ma-
Kar, Paul Ellis and Jack Halliday
are in the cast, with Frank Zucker in
charge of photography.
Hardy Jons Rogers Cast
Sam Hardy is in Washington, D.
C., where exteriors are being shot for
"A Texas Steer," which stars Will
Rogers, with Richard Wallace direct-
ing. Sam E. Rork is the producer.
Frank Joins Sierra Staff
Saul Frank, who has been selling
for various independent companies,
has joined the sales staff of Sierra
Pictures to sell state rights. He left
yesterday for Hollywood.
June Collyer to Coast
June Collyer, who was in "East
Side. West Side," left Thursday for
Hollywood. She is under contract to
Fox.
E. M. KRAUS
Artcraft Theetrical Enterprises
Motion Pictures
Personal representative for
STARS and DIRECTORS
1595 Broadway
New York City
Phone— Lackawanna 4288
A Little from "Lots"
Bjr RALPH WILK
HR. WARNER, on his first visit
• to England in 22 years, was
asked what he thought was the great-
est improvement he noticed in Lon-
don. "The installation of the Am-
erican taxi system," was his reply.
^ ^ ^
Incidentally, the actor found
time to visit the Garrick and
other London theaters, where
he had played years ago.
Edna Murphy, who is working in
the Rainbow series, feels at home at
Cosmopolitan. It was there that she
also acted in "Clothes Makes the
Pirate." Ft was at the Fox studio
in New York that Edna first broke
into prominence. Her vehicle was
"Over the Hill."
^ ^ ^
Clive Brook is becoming a
fixture on Broadway. "Barbed
Wire was immediately fol-
lowed by "Underworld," while
"Hula" is now at the Para-
mount.
:}; sjc ^
"Silver Cane Dan" Makerenko, now
working in "When a Woman Loves,"
appeared in the first American ver-
sion of "Michael Strogoff," produced
17 years ago.
* * *
June Brooks, Louis Brooks'
13-year old sister, has ar-
rived in Frayice. She will at-
tend a French school for a
year.
* * *
Leo Tover, who is working on
"Sorrel and Son," lost no time in
visiting his old haunts Monday.
He rushed over to the Paramount
Long Island studio, where he had
worked for several years. Monday
night, he, Count Phil De Esco and
Mrs. Ray Lissner left for Holly-
wood to join Mr. Lissner.
* * *
James Hood MacFarland
and his wife are listening to
the wild waves at Atlantic
City. Two years ago, they
listened to the waves on the
Pacific ocean.
^: * *
George Meeker is being kept busy,
checking up on the histrionic ef-
forts of his children. His son,
George, is playing an important role
in "Grandma Bernie Biirns Her
Letters," while his daughter, El-
eanor, will do an ecceyitric dance spe-
cialty in "The Merry Malones."
Leetvard, another son, tvill appear
in "Synthetic Sin."
* * *
"Rod" is also to desert Eastern
studios, in favor of California. He
has appeared at the Paramount and
First National studios as a spectator,
not an actor. In fact, "Rod" looks
down on "Rin-Tin-Tin" and other
canine stars. "Rod" is owned by
Earle Roebuck, the scenarist, who
is taking him to the Coast.
* * H-
Jack ReiwLidt, who took the count
from Richard Dix in "Knockout
Reilly," traded puyiches with Arthur
DeKuh at the Madison Square Gar-
den. George Godfrey, the cook in
"Old Ironsides," stopped Jim Mal-
oney in the first roiind at Boston.
* * *
Ray Foster, the "Florenz
Ziegfeld of the movies," is en
route to Hollywood, where he
will direct a short subject for
Castle Films.
Mr. and Mrs. E. L. Maas
are forgetting production prob-
lems while in New York. They
are on their honeymoon. Mrs.
Maas, as Frederica Sagor
wrote "Rolled Stockings,"
"Hula" and other well known
pictures, while Mr. Maas has
done production supervising at
the Fox West Coast lot.
* * *
Jola Mendez is keeping
busy. Before starting work in
the Frank Melford series of
comedies, she will play the
part of a mannequin in the
Rainbow color pictures.
* * *
Harold Godsoe, a popular figure at
the Cosmopolitan studio, is assisting
Sidney Golden, who is directing
"When a Woman Loves." Harold
was with the Robert T. Kane unit
for several years.
* * *
Schuyler Grey is m,issing from his
office on West 42nd St. He went to
Hollywood with the Donald Crisp
unit, leaving from West Point,
where he showed sights of interest
to motion picture visitors. He will
show the sights of Hollywood to
Mrs. Grey.
* * *
Although Charlie Maguire is de-
serting the Cosmopolitan studio in
favor of the First National plant at
Burbank, Calif., Bill McGuire, the
electrician, will remain at the New
York studio.
* * *
Now that Finkelstein & Ruben
control all the theaters in the old
home town, Virginia, Minnesota, our
friend, Harry Billings, is probably
busier than ever. Harry is a veter-
an showman and knows the picture
business from A to Izzard.
* * *
Joel Swenson now ties Char-
les Christie, they both having
seen "The Road to Rome"
twice, Fred C. Quimby also
agrees it is "a darn good
show."
The transfer of the Bob
Kayie unit to the Coast is in-
teresting to Ernie Haller, the
cameraman, as he was born
and reared in California.
* * *
Lois Griffin, a titian-haired beau-
ty from Atlanta, Ga., is playing an
important role in the Rainbow ser-
ies of color pictures.
^ ^ ^
Hamiltmi Thompson, genial
manager of Service for Au-
thors, Inc., has returned from
his vacation. "Ham," al-
though a fiction writer and a
lover of fishing, tells few fish
stories. ''-,.^-,
* * * ^s
Jack Lloyd and Ivan Lebedoff are
among the former Broadway phil-
osophers doing their bit to improve
Coast production. Jack has written
"A Roniance of Old Spain" that D.
W. Griffith will produce, while Ivan
is one of the Cecil B. De Mille satel-
lites.
* * *
William Boyd is missed up at
West Point. He made a hit with the
cadets and others. If Hollywood
wasn't a long walk, little Jackie
Schlesinger, Bill's valet at West
Point, would no doubt hike to the
Coast to see his friend. As it is,
Jackie will yiot miss any of Bill's
pictures when they are shown at
Highland Falls.
* * *
A leading member of our
Hatless Club is Willard Rob-
ertson, who has written
"Black Velvet," which will be
seen on Broadway this sea-
son. Robertson was at one
time a member of the produc-
tion staff at the Fox studio.
;i: * *
Wilfred Lucas, character actor, is
devoting most of his time to stage
work. He will be seen in "Bonita,"
the musical comedy version of "Ar-
izona."
^
Moen Making Progress
Lars Moen is making excellent
progress on the series of Rainbow-
color productions he is directing and
producing for the North American
Society of Arts, Inc. Herbert For-
tier, Louis Peters, Frances Landau,
Myra Brooks and "Kittens" Reich-
ert have been added to the cast.
FRANK ZUCKER
A. S. C.
Cinematographer
'Phones:
Wadsworth 5650
Wisconsin 0610
i
iSS
Wita
HOLLYWOOD
HAPPENINGS
7>f<> NEWSPAPER
o/'FILMDOM
ANDWEEKLY
FILM DIGEST
mtf/sm^
By
Harver;/ E. Qausnuxn
Paramount Features Austin
William Austin signed a lonn term contract
with Paramount which calls for his services
as a featured coniciliaii. The contract was
awarded as the result of his work in Betic
Daniel's latest. '■Swim, (lirl. Swim "
* » »
O'Connor vo Direct Comedy
Frank O'Connor is ready to start work on
a six reel comedy at Kox fealurinK Ted
McXamara and Sammy Cohen of "What
Price (ilory" fame. McNaniara and Cohen
I have rinisheil one feature IciiKth picture for
next season, "The Cay Retreat," directed by
Benjamin Stoloff. No title has heen selecle.l
for the O'Connor picture.
* * *
Oliver Drake Writing Script
Inaugurating actual prepar.iiions tcir tilm
ing "Red Riders of Canada," the Northwest
•V^'uited Police story to be directed by Rob-
'hat 1" Lacy, Oliver Drake benaii work on
continuity at F B O.
^yf ♦ ♦ *
Pick Serial Leads
-Margaret Morris and Donald Reed are the
I latest Patheserial leads, both having been
I signed for "The Mark of the Frog," just
placed in production in the East.
» * *
I Stein Directing Jetta Goudal
"The Forbidden Woman." ii\ which Jetta
I Goudal is starring for I'athcDc .Millc, has
as its central theme "brother love," with
Joseph Schildkraut and Victor Varconi por-
traying the brothers. Paul L. Stein, is di-
recting from script of Clara Beranger.
* * *
French Actress Signed
Koic Dionc. french actress, has been added
to the cast of "Bringing Up Father," Cos-
mopolitan's tilmization of the newspaper
o-m.c strip of George McManus.
* * *
Anhony Adapting Original
.Stuart .•\nthon.v has been si.ijned to adapt
an original which was recently purchased
froir. him bv I'nivcrsal. '
* * *
Seiler Directs Dog Picture
Thunder, the <log who made his debut in
"Wings of the Storm" for Fox last season,
has left for location in Washington where
the exteriors of "Wolf Fangs," his second
Fox production will be made under direction
of Lew Seiler.
* * *
Rogers Signs Harry Brown
Harry J. Brown, supervisor of First Na-
tional's Ken Maynard features, has just been
signed for a five year contract by Charles
R. Rogers, the producer. From time to time
he will also direct Maynard. sharing this
work with Al Rogell.
* * *
Phil Rosen Directing "Pretty Clothes"
Phil Rosen, who has several Sterling pic-
tures to his credit, will direct "Pretty
Clothes," second Sterling for 1927-28, which
follows "Stranded," already released.
* * *
Sierra Starts Another
Actual shooting on "Something for Nothing"
for Sierra will commence with T. Roy
Barnes starred. It was adapted from John
R. Ramsey's original by Frederick Reel, Jr.
Horace B. Carpenter is assembling the cast
and has engaged Dick Israel to assist.
* * *
"U" Activities
Three feature westerns were started al
Universal last week and two one-reel comedies
finished. "Yukon Gold," starring Jack Per-
rin with Joe Levigard directing; "The Val-
iant Rider," Bruce Mitchell directing, and
"War Paint" with Newton House starred
were started. An Arthur Lake and a Ben
Hall comedy were completed.
* * *
Sennett Selects Beauties
Mack Sennett has chosen Anita Branes,
Carol Lombard, Leota Winters and Kathryn
Stanley as members of the beauty brigade in
his Pathe series of girl comedies.
* * *
Complete Tom Mix Continuity
Harold B. Lipsitz, Fox scenario editor, has
completed the continuity for "Silver Valley"
in which Tom Mix is starred under direc-
tion of Ben Stoloff.
Tirtany Stars Patsy Ruth Miller
.\l. il. Iloltman of Tittany has signed Patsy
Ruth Miller for leading roles in several
p.uuuctiuos. She will nist piay the IciJing
part in "Once and Forever."
4> « «
1 OX Company on Location
The entire cast of "Publicity Madness,"
Fox production teaturing homund Lowe and
Lois iMoran, is at Catalnia lsian<l where the
exteriors will be tilmed.
* « *
Pola In "Rachel"
Preparations for the tilnnng of "Rachel, "
based on the lite of ttie trench trageoicnne,
with Pola Negri in the title role, have Iten
op.i'iieti at Paramount and production uill
ieKUi belore Sept. 1.
* * *
Harry Perry Assigned
Harry Perry's skill in aviation photography,
as exemplified in "Wings," has resuacd ni
his selection by Paramount as the ciuema-
tographer tor "Now We re in the Air," with
Wallace Beery and Raymond Hatton.
* * *
First "Henry and Polly" Ready
"Should a Mason Tell?" is the title of
the first "Henry atid Polly" comedy to be
released by I'athe. Taylor Holmes and x^eah
iiaird co-star.
* * »
First Natl Signs Betz
Matthew Betz, character actor, has I ten
engaged to portray Wash Cibbs in 'The
bnepnerd of tne Hills, " which Charles K.
Kogers is prouucing for >irst National.
Alec li. I'rancis will play the title roie. Al
Kogell will uirect. Aiarion JacKson adapted
me story and wrote the coiuinuity.
* * *
Start "The Wise Wife"
"The Wise Wife," Arthur Somers Roche's
magazine serial, is now being niraed at the
Patne-De Mille studio from the script ct
Zelaa bears and 'lay Garnetr. £. iMason
i topper is directing a cast which includes
Phyllis Haver, lom Moore, Jacqueline Lo-
I'i'ii, and Joseph Striker.
* * »
Tryon Opposite Laura La Plante
Glenn Tryon will play the lead opposite
Laura La Jriaule in "Tnanks for th'i uusgy
Kiue ' which William A. Seiter wiil diiecl.
Adaptation is being done by Beatrice Van.
* * *
"Honeymoon Hate" Starts
Doris Anucrsou, of tne Paramount sce-
naric statf, has completed the continuity toi
florence V'idor's next vehicle, "Honeymoon
i'rte" Prouuction is to start in a tev^ uays.
'* * *
Cruze Signs Cullen Landis
Cullen i^andis nas been selected to play
opposite Marie Prevost in "On to Reno," a
I atne feature.
Henley Company Returns
hobai' Henley and ine "Mixed AJarriages"
company have returned from location at La
Ji 'la. Lew Cody and Aiieen Prir.j,le are
teanica.
* ♦ *
Frances Agnes Adapting "Comedian"
Frances Agnes is aaapiing "The Comeaian'"
under supervision of Philip Klein for Fox.
* * *
Chautard Added to Cast
Eniile Chautard, one time director, has
been added to the cast of "Now, We're in
the Air."
* * »
Columbia Signs Eugenia Gilbert
Harry Cohn of Columbia has selected Eu-
genia Gilbert for the feminine lead of "By
Whose Hand?" the mystery feature starring
Ricardo Cortez.
Casting "Pretty Clothes"
Casting has begun on "Pretty Clothes," sec-
ond production on the Sterling 1927-28 sched-
ule. Charles Clary, Lloyd Whitlock, and
Jack Mower have been casted in minor roles.
Charlotte Greenwood in "Baby Mine"
Charlotte Greenwood, eccentric dancer and
actress, has temporarily de>ertcd the New
York stage to play the lead in "Baby Mine,"
now starring vehicle for the comedy team
of Karl Dane and George K. Arthur.
* * »
Paramount Casts Josephine Dunn
Josephine Dunn, Paramount leaiured play-
er, has been cast for an important role in
support of Bebe Daniels in the star's latest
comedy for Paramount, "She's a Sheik.''
* * ♦
William Fairbanks in "Wyoming"
William Fairbanks, who has been starred
for a number of years in western produc-
tions, has been signed by M-G-M to play
the role of "Buffalo Bill" ( ody in "Wyom-
ing," Tim McCoy's next vehicle.
* * ♦
"The Gorilla" Ready to Start
The cast for "The (Morula, " to be pro-
duced by Asher, Small and Kogers for re-
lease through First National, is rapidly be-
ing signed, and production is scheduled to
start soon.
* * ♦
Fox Writers Busy
Among the Fox writers, Henry Symonds
is at work upon a story to be directed by
Frank Borzage, while Aiarion Orth is com-
pleting an adaptation of "Come to My
House."
* * »
"My Best Girl" Ready
With the completion of the hnal steam-
ship sequence at Los Angeles Harbor, cam-
era work on "My Best Girl," Mary Pick-
ford's new comedy, is now hnished. Allen
McNeil is cutting it to proper footage, and
Director Sam 'laylor expects to have the
prodtiction ready for preview in two weeks.
« >t: *
"Musicians" for Menjou
\'ienna has been selected as tne locale of
the next Adolphe Menjou picture, tentatively
titled "Musicians." Ernest Vajda wrote the
story.
* * ♦
Claude King with Chaney
Claude King, character actor, has been
added to the cast of Lon Chaney's new ve-
hicle, "The Hypnotist."
* * *
Roach Adds De Rue to Staff
Eugene De Kue has been added by Hal
Roach to the directorial statf.
* * *
Titling "The Drop Kick"
Rufus McCosh and Dwiiieiie Benthall, title
writers, are working on "The Drop Kick,"
Richard Bartheiraess' latest for tirst Na-
tional. It was directed by John Francis Dil-
lon, the cast including Dorothy Revier, Bar-
bara Kent, Hedda Hopper and Alberta
Vaughn.
* * ♦
Pola Negri's Latest
Pola Negri's latest has been renamed "Beg-
gars of Love." It was formerly called "Sun
Kissed" and was written and directed by
Rowland V. Lee. Jean Hersholt and Ken-
neth Thompson are in the cast.
* * *
Varconi Supports Leatrice Joy
Victor Varconi is playing opposite i-eatrice
Joy in "The Angel of Broadway," now in
production at the Pathe-De Mille studios.
* * *
Select Ralston Title
"Figures Don't Lie" has been selected as
the title for Esther Ralston's "Heaven Help
the Working Girl," which Edward Sutherland
completed before sailing for Europe.
* * *
Peerless Finishes Third
Sam Lfrus, president of Peerless Pictures,
announces the completion of "Wilful Youth"
teaturing Kenneth Harlan and Edna Mur-
phy. This makes three of the series of
eight completed for 1927-28.
* * *
Adamson Writes Continuity
Ewart Adamson, author and scenarist,
wrote the continuity for "In a Moment of
Temptation," an F B O picture recently com-
pleted.
Swanson Company on Location
(iloria .Swanson and Raoul Walsh, with
the company engaged in filming "Sadie
Thompson," are remaining on location in
Catalina Island another week.
* ♦ ♦
Carewe Signs Warner Baxter
Warner Baxter ha- been signed by Ed-
win Carewe for the role of Alessaiidro, In-
dian lover of "Ramona," the title character
of Dolores del Rio's first starring vehicle for
United Artists.
* * *
Peggy Montgomery in Cast
Peggy Montgomery has the feminine lead
ojiposite Bob Curwood in "The Brand of
Courage," which Bruce Mitchell is directing
for Universal. It is a two-reel western.
* « «
Stoloff Directing Tom Mix
Urn Stoloff is directing Tom Mix in "Sil-
ver Valley" for Fox.
« * *
Fox Signs Wallace Mac Donald
Wallace MacOonald, former actor, has been
engaged by Fox to direct a comedy entitled
"A Silly Sailor." William Kernell is on the
writing staff.
* * *
Tay Garnett Writes Script
Tay Garnett is doing the script of "In
Bad with Sinbad," by P. G. Wodehouse, for
Franklin Panghorn at De Mille.
* * *
3 Comedies for Fox
George E. Marshall, supervisor of Fox
comedies, has just completed three new laugh
reels entitled "The Kangaroo's Kimona,"
"Twenty Legs Under the Sea" and "A Fool
and His Honey."
* * *
Iris Ashton Returns
Iris Ashton has returned to the screen after
a retirement of two years. Her first part will
be in a new Billy West comedy.
m * *
"Glory Girl" for Ester Ralston
Garrett Fort is preparing the scenario of
"The Glory Girl" by Owen Davis for Esther
Ralston at Paramount.
* * *
Start " Our Gang" Comedy
Hal Roach's "Our Gang" is using the new
Los Angeles city hall as a background for a
fun film. Robert McGowan is directing.
* * *
Roach Signs De Rue
Hal Roach has added Eugene De Rue to
his director's list for MG-M comedies.
* * «
Bruckman Directing Comedy
Clyde Bruckman is directing a new Roach-
M-G-M comedy with Max Davidson, Gloria
Richard, Frank Brownlee, Sammy Brooks,
Oliver Hardy and Martha Sleeper in the
cast.
The Life of Los Angeles
Centers at the
Ambassador's
famous
Cocoanut Grove
(Special Nights Tues. and Sat.
College Night Every Friday
10
PAILV
Sunday, August 28, 1927
Theater Equipment and Management
By MICHAEL L. SIMMONS
NEW DEPARTURE IN
COLOR HOOD LIGHTING
Chicago— The Reynolds Electric
Co., manufacturers of color hoods,
flashers for electric signs, etc., have
just placed on the market a new de-
vice called a color hood holder, to be
used in connection with Reco color
hoods.
The holder in question is made of
non-corrosive metal, to be used in
connection with both the screw and
flush types of receptacles, for three
sizes of hoods: SF14, AF19 and
AF21. With the former the hood
holder is clamped to the face of the
sign surface by means of the screw
socket, whereas with the flush type
socket, it is fastened to the surface
with the two screws which hold the
receptacle. The hood holder has a
quarter-turn thread which securely
holds the color hood in place.
The advantage claimed for this
hood holder is: The lamp is protect-
ed from dust and dirt, and the mat-
ter of cleaning is thereby simplified.
Furthermore, the hood holder pur-
ports to prevent the white light from
escaping through the end of the hood.
Hood holders in connection with
Reco color hoods make a neat instal-
lation on canopy lights, marquees,
exit lights, traffic signals, through-
street signs, warning lights, elevator
signals, as well as interior decorative
color effects, both in the house and
backstage. These are furnished in
six standard colors] Ruby, green, can-
ary, amber, blue and opal; and in
three sizes: S14, A19 and A21. They
are made of fine quality of natural
colored glass, and are not effected by
weather conditions.
Theater Improvements
Hartland, Wis. — A. L. Geyer, man-
ager of the Victor, has installed a
new $2,500 pipe organ in the the-
ater.
Madison, Wis. — Tbe Palace and
the Orton, both of Madison, and un-
der the management of the Michael-
son Amusement Co., have been closed
for redecoration.
Elizabeth City, N. C— Shelby Bur-
gess, manager of the Alkrama, has
completely redecorated this house.
Cleveland. O. — The Jewel, one of
the chain of houses belonging to the
Ohio Amusement Co. is undergoing
alterations at a cost of $15,000. An
entirelv new front of white terra cot-
ta is being substituted for the pres-
ent front. New chairs are being in-
stalled and all new interior decora-
tions will be provided.
Kiel, Wis.— A new $7,000 organ
has been installed at the Pastime by
Ed. Berth, manager.
The new clutch which helps to make
the Vallen Curtain Control smooth-
working aqd noiseless.
Prospects Good This Fall,
States Organ Co. Executive
Dallas — With scores of new the-
aters opening in Texas and the
Southwest, the Phil H. Pierce Co.
reports sales of Reproduco organs
to furnish music in many of them.
"With prospects bright and almost
assured for good prices for cotton
this fall, exhibitors are considering it
no gamble now in buying proper
equipment, especially organs, which
are so necessary to offering adequate
and well rounded entertainment
which gets business, lots of it, and
most important of all, repeat busi-
ness," Pierce said.
Southwest to Sell Ashcraft
Intensiflector in 4 States
Wichita, Kans. — The new Ashcraft
Intensiflector will be sold in Kansas,
Oklahoma, Missouri, and Arkansas
by the Southwest Theater Equipment
Co. here. The intensiflector is of-
fered to take the place of the high
intensity lamp, and is adaptable where
extremely sharp illumination is re-
quired. Recent sales of the Ash-
craft reflector lamps have been made
to Griffith Amusement Co., Okla-
homa City; Majestic, Oklahoma City;
Roy Abernathy, Fairview, Okla:; Or-
pheum, Okmulgee, Okla.; W. H.
Marpole, Dodge City, Kas. ; O. K.
Mason, Regent, Newton, Kas.; W.
D. FultoUj De Luxe, Hutchinson,
Kans.
Fine Hot Weather Asset
St. Louis — Loew's State has in-
stalled a thermometer on the side-
walk in front of the theater on Wash-
ngton Avenue near Eighth Street,
that shows the temperature both in-
;ide and outside the theater. The
device was manufactured by the Fox-
boro Company, Foxboro, Mass., and
prints on a chart the inside and out-
side temperatures. On hot days it
has been a valuable asset for the
house.
Seeburg Organ to Sasseen
Salisbury, N. C- — Phelps Sasseen,
owner of the Iris, has purchased a
Seeburg Celesta de Luxe Player pipe
organ from the National Theater
Supply Co. M. v. Lomax of the
Atlanta office has charge of the in-
stallation.
Two Manual Kilgen in Rex
Geo. Kilgen & Son, Inc., pipe or-
gan Duilders of St. Louis, have ship-
ped a two manual organ to the Rex
Albion, Nebraska, which is now being
installed.
Power to Outfit Three Theaters
San Francisco — The Robert E.
Power Studios have received contracts
to do the decorations on the new In-
dian in Albuquerque, the Bachechi
Company; the now theater under con-
struction on Whittier Boulevard in
Tns Anecles for Murphy's Come-
dians and also for Newby's new the-
'atcr in Ventura.
Goulden-Feldman Install Wurlitzers
Indianapolis — Goulden-Feldman
Theaters, Inc., have installed Wur-
litzer organs in the Capitol, Arcade
and Howard. Besides the theaters
mentioned, Goulden-Feldman operate
the Emerald, Jewell, Illinois and
Laurel, Indianapolis; and the Alham-
bra, Terre Haute. Louis B. Goulden,
president, has left for Chicago to look
over some of the new theaters with a
view to obtaining latest ideas in the-
ater construction.
Test Invisible Radio Camera
Rochester, N. Y. — Radio control of
an invisible camera, which operates in
daylight or darkness, so that' a per-
son merely by his presence in a room
sets the camera in action was demon-
strated by John E. Seebold, presi-
dent of the Invisible Camera Corp.
The equipment can be completely
hidden in a filing cabinet.
Install Giant Minusa Screen
Mexico City— A screen measuring
21 by 27 feet has been shipped for
installation in a local theater here.
This screen is declared to be one of
the world's largest screens and is_the
second largest to be produced in the
Minusa factory. According to W. L.
Schoening, President of the Minusa
Cine Screen Co., the world's largest
seamless screen is also a Minusa De
Luxe Special, which is installed in
M & S Douglas Theater of New
York City,
Hutchings Organ Co. Forms
Waltham, Mass. — Hutchings Or-
gan Co. has organized and incorpo-
rated with $50,000 to manufacture
organs. Chas. W. Ellis, Fdk. J.
Flaherty and J. G. Cooper are in-
corporators.
Times Square Drapery
and Upholstering Co.
Specialists in Theatre Work
ibo West 45th St.- Bryant 01 24
Tip No. 2
Save Time and Money
Investigation indicates that
a part of the burden of print
mutilation begins at the ex-
changes due to lack of inspec-
tion to discover defects which
cause damage later. The ex-
change does not start the dam-
age but it often fails to stop it.
Inspections are f requentl"
too rapid to be thorov ' 1
sufficient length of time to . 'Is
spect carefully and properly
will save you time and money.
— Consolidated Film Industries.
Install $30,000 Sign
Seattle — What is claimed to be the
largest sign and signboard to be pro-
duced on the Pacific Coast, has been
erected by the Independent Sheet
Metal Co. for the Orpheum here.
The cost will approximate $30,000,
it is said.
The roof sign, reading "Orpheum
Vaudeville Photoplays", will be 60 by
60 feet, with letters eight by 14 feet
high, containing approximately 4,000
25-watt lamps, while a vertical sign,
reading "New Orpheum", will be 70
feet high, 12 feet six inches wide at
top, five feet six inches at stem, and
seven feet six inches at the base, con-
taining approximately 2,600 25-watt
lamps. The attraction board will
contain approximately 1,800 lamps
and will have a reading capacity of
770 letters. It will be nine by 12
feet.
The entire electrical display will
consume approximately 1,000 kilo-
watts of electrical energy each month.
I
Developing— Printing
and TITLES-
Specializing in First Prints
35 and 16 m. m. equipped
130 West 46th St. Bryant 4981
!;;^— If You Are in the
Market for Any Kind of
MOTION PICTURE
APPARATUS
CONSULT US AND SAVE
MONEY
SEND FOR OUR PRICE LIST
U/iuocicHBys
▼▼no West 32"-^St.Ncu»york.N.y.*^
Phone Penni. 0330
Motion Picture Department
U. 6. and Canada Agenu for Debri*
unday, August 28, 1927
DAILV
11
Presentations
How B\vay Does It
Capitol
"Raymond", the overture, opened the pro-
with the preseiit.itiiiii portion of the
•ne in two p.irts, the news reel supply
the break. • "Divertissements" proceeds
"Two is Company", a dance by two
and a man, done in pantomime. The
wear silver cloth costumes and small
to match, one with blue stockuiRS and
other with red. The man wears Rrey
rousers, frock coat and top hat. The scene:
hifTon drapes covering a b.ackdrop upon
trees and garden wall are silhouetted
er. Then follows a soprano solo. "The
The next scene is a Parisian cafe
-^ance by two of the "p.atrons," a solo
Jli^S- "Dannie Dcs' Apache" by Med-
. Donna. "Dance of the Buffoons".
:• second part of the presentation with
n.-ils. ballet, Chester Hale fjirls and solo-
\rticipatinfj. Before a curtain dark red
lor and decorated with scroll desifrns,
people do a pantomime dance called
Father's Blessing". They wear Rus-
costumes. The next act uses a full
a backdrop showing a Russian village
in futuristic design. A soloist and Rus-
cnsemMc are heard in characteristic
Russian peasant costumes prevailing.
riicre follows dances and songs of Russia
with a finale by the ensemble.
By CHARLES P. HYNBS
Paramount
The presentation program was a Japanese
revue eiven the title of Irving Berlin's song
hit, "Tokio Blues", which introduces the
show. One scene was used for the entire
revue, Ben Black and the Paramount or-
chestra occupying the center of the stage
while staircases on either side led to a higher
stage at the back. A pagoda worked out in
red and gold frames the back portion of the
stage, a center opening in the form of a frame,
serving for the final tableau wherein a huge
lantern raised from below presents a Japan-
ese garden scene, three of the players posed
under hanging vines. Oriental costumes of
many colors are used throushout the act. The
musicians first wear coolie suits and make
a quick change to U. S. sailor suits for their
number, "Yankee Rose." "Dancing Tam-
bourine" is another orchestral number. "Tokio
Blues" is sung by a trio. Other acts in the
revue are Japanese "Flower" dance by six
Japanese girls; vocal solo "Lullaby", a dance
by a Japanese trio composed of two women
and a man, with the man also playing a violin
solo; comedy limericks by William Solar, in
clown make-up and the finale, "Lantern of
Love" sung by the Japanese soloists, wfth
ensemble dancing by the entire cast.
Star\dard
VAUDEVILLE
for Motion Pictwre Presentation
The FALLY MARKUS
VAUDEVILLE AGENCY
T^rkawacna 7R76
1579 BROADWAY, NEWYORK CITY
AMALGAMATED
VAUDEVILLE AGENCY
Attractions for
Picture Theatres
Standard Vaudeville Acts
1600 Broadway, New York City
Phone Pcnn. 3580
Strand
Opened with a ballet nunil)er with orches-
tra accompaniment. Mile Klcniova and the
ballet all in white went through a brief routine,
which wa.s followetl by the newsreel. The rest
of the program was devoted to a lengthy pre
scntation specially created for the feature,
"Hard Boiled Haggerty." For this was film
the stage set was a Parisian cafe with soldiers
and girls grouped at the tables, .'styled a Pa-
risian Frolic, it opene<I with a dance routine
by the ballet and thu male ensemble. A spe-
cial feature was the use of John Tiller's Sun-
shine t'lirls loaned by Charles Dillingham,
who went through some snappy dance for-
mations. Then the male quartet sang "Just
a .Memory," after which the two Caites
brothers gave their tap specialty. Then the
Sunshine Girls were back again for one of
their complicated formations, and all were
on as the male chorus sang "Homeland."
This was followed immediately by the feature
for which it set an appropriate atmosphere.
Mark Strand
(Brooklyn)
The show opened with orchestra playing
the Offenbach overture, "Orpheus." A spe-
cial piano cadenza by Willy Stahl was feat-
ured. Lights for this were as follows: blue
borders; light blue and flesh pink ceiling
spots; light blue foots on production stage;
bridges deep blue floods on draw curtains
and side; dome flesh pink flood on the or-
chestra and musicians. (10 minutes).
The Three Debutantes, violinists, appeared
on the apron of the large stage to play Schu-
bert's "Liebeslied" and "Moment Musicale."
Wore powdered wigs, green, red and blue,
dresses to match. Stage lights remained as
for overture, with dome covering artists with
a white spot; stage lights and bridges dis-
solving off at finish of number. (6 minutes).
After newsreel came the big stage incident.
Edward L. Hyman's newest revue, "Vene-
tian Nights." programmed as a Carnival of
Venice in Song and Dance. The stage set-
ting represented a Venetian boat landing. A
blue neutral backdrop with stars served as
a background, with an arch drop in front of
backdrop. Properties used included five Ve-
netian hanging lamps, three feet apart; two
jardinieres on either side of stage and vel-
vet drapes on two pianos. Leader and band
boys dressed in Venetian garbs. At opening
dome had a violet flood on scrim, used to
soften scene; 10 deep blue open box lamps
on neutral backdrop; deep blue aluminite
iKjrders; deep blue foots on production stage,
and light blue side spots concentrate on band.
The band started with "The Barcarolle" and
was assisted by the ballet. The dome con-
centrated floods, headhigh, on the ballet. Wal-
ter Smith, basso, then stepped forward to
sing "Mari, Mari." Eldora Sanford, so-
prano, followed with Toselli's "Serenade."
A flesh pink spot from dome covered sincer.
The second band offerine was Rubinstein's
"Kammenoi Ostrow." Three amber floods
on hand from bridges and dome, going white
at finish. Another Neapolitan song. "La
Campana" was sung by Carlo Ferretti, bari-
tone. Bridges off. side spots off and amber
spot on Ferretti from dome. A piano duet,
"'The Doll Dance," by Seglyn and Wilbur,
eirl pianists, followed. A lemon spot on each
pianist from side; stage lights as on Ferretti.
"Tarantella" was dance by ballet. Bridees
and dome lemon; white at finish; stage side
soots on jardenieres dim up. "Funiculi
Funiculi" was the closing number by the
entire company. Three white floods from
bridges and dome; stage lights as preceding
number.
Wisconsin House Closed
Sheboygan Falls, Wis.— The Falls
theater, under management of R. B.
Guyette, is closed while undergoing
repairs and redecorating.
Lamb Withdraws from Circuit
Rockford, 111.— It is understood
Charles Lamb has withdrawn the
Palm from Balaban & Katz-Midwest
Circuit. Lamb will book the house
independently and has already signed
for Columbia's new product.
DAILY TIPS WHICH MEAN DOLLACS FOR SHOWMEN
"Painting the Town"
(Universal)
.\ party for childrni in front of
theater on the Saturday before the
opening was a festive affair with
1000 paper hats given away. Also
sold, a co-op page in the Lima News
whicli had "Painting the Town" in
every ad space. The picture seriali-
zation of the cometh-, a piece of ex-
ploitation material prepared by the
Universal home office was placed
with tiie Star. — Quilna, Lima, Ohio.
"See You in Jail"
( First Nat'l)
Offered free tickets to all violators
of the city's traffic rcgualtions during
the week of showing. The stunt made
the first page of the morning news
papers. The offer was printed, dou-
ble column measure. It follows:
"Strand OfTcrs Free Tickets
to All Traffic Violators"
"See You in Jail."
"This will be tlie comforting
thought of all city traffic violators
ne.xt week. Anyone presenting a red.
or orange, or whatever hued ticket
traffic officers give such offenders,
at the box office of the Strand Thea-
ter any time next week will receive
a pass for the feature motion picture
'See You in Jail.' The theater man-
agement makes this offer in an efTort
to impress upon the offenders their
mistake by showing them some of
the mishaps which befell similar vio-
lators in the play." — Alvin Hostler,
Strand, Altoona, Pa. •
"Stark Love"
(Paramount)
.A big headline above the title of
nicture read, "The Best or Worst
Picture of the Year." And then un-
der the title was a column headed
"The Worst Picture of the Year" and
another column headed. "The Best
Picture of the Year." The names of
local men who had seen the picture
at a special preview showing were
inserted under the headings of these
columns. And still further down the
ad appeared. "Which -Side Are You
On? Will it be the Best or Worst
picture YOU have ever seen?" —
Fmil Bernstecker, Lyric, Jackson,
Tenn.
"Tillie the Toiler"
(M-G-M)
Special lobby display was made in
he-uD with twpewriter company. A
booth and tyoewriter were installed
and a week in advance of playdate
notices were run in the local paper,
announcing the contest to thosewho
in the quickest time could wi^ite a
civen letter about Marion Davies in
"Tillie the Toiler." The letters were
addressed to the manager, and he and
the manager of the tyoewriter aeency
were the judges. — James Wallace,
Lincoln Square, Decatur, III.
"Twelve Miles Out"
(M-G-M)
Twelve miles frf)m Macon on all
highways leading in and out of the
city, signs were planted reading,
"Vou are Now 12 Miles (Jul of Ma-
con But Don't Fail to See John Gil-
bert in 'Twelve Miles Out' at the
Rialto." Other signs were planted at
each mile post along these highways
with the same copy on signs except
the different numerical number to in-
dicate the distance from the city. — J.
L. Cartwright, Rialto, Macon, (ja.
"TUUe the Toiler"
(M-G-M)
"Tillie" comic strip was run sev-
eral days prior to the showing —
minus the wording. Each contestant
was required to supply the words that
seemed most appropriate to the draw-
ing. The answers were inspected
first for appropriateness of the joke
or story to the illustrations; second,
for the humor of the joke or story;
and third, for the neatness of execu-
tion.— E. R. Rogers, Tivoli, Chatta-
nooga, Tenn.
Campaign for Reid's Tour
A publicity drive is being launched
by Gotham in connection with the
transcontinental tour of Mrs. Wal-
hce Reid in the playlet, "Evidence",
written for her by Ethel Clifton, to
appear with "The Satin Woman".
Film Guild Has Jannings Film
Film Arts Guild is editing and
titling a Jannings film, "Husbands
or Lovers?" which was made in Eu-
rope and will be shown at The
Guild's theater at Orange, N. J.
"U" Rebuilds Florida House
Ft. Myers, Fla. — After two and
one-half months of work, during
which time virtually everything but
the four walls was removed the New
Arcade has reopened its doors. Uni-
versal operates.
Theater for Wheeling, W. Va.
Wheeling, W. Va. — Work of clear-
ing ground for the Capitol, to be
located just north of the Hawlev
Bldg.. Main St., has commenced.
The R. R. Kitchen Contracting Co.
expects to have the structure com-
pleted within eleven months.
Comerford Buys in PottsviHe
Pottsville Pa. — Sale of the Hippo-
drome by the Rettig Estate to the
Comerford Amusement Corp. in-
volves between $170,000 and $180,000.
Comerford is now completing a
theater in Pottsville to seat about
3.000 and expects to have this the-
ater opened early this fall.
K. C. House Leased
Kansas Citv — The recently rebuilt
Colonial, 38.38 Woodland Ave., has
been secured under a ten year lease
last week by H. H- Barrett, who will
operate.
THE
12
Week's Headlines
Monday
Emphatic denials issued by Hollywood of-
ficials of production organizations that it
it planned to replace high salaried stars.
Roxy scores world record with "What Price
Glory" grossing $144,267 with attendance
of 175,866.
Operating pool is practically completed be-
tween Fitzpatrick & McElroy and Butter-
field circuits in Detroit.
"Wall Street Journal" statistics show vaude.
ville interests have a SI 00,000,000 construe
tion program under way.
Tuesday
Two Broadway specials, "Wing-^" and
"Patent Leather Kid," round out their first
week with big grosses.
Los Angeles theaters face walkout Sept. 1 as
unions lay ultimatum before Theater Own-
ers' Ass'n.
Alabama house committee kills bill to pro-
hibit Sunday shows.
Keith-Albee circuit signs 15 Hollywood play-
ers for the two-a-day; marking the first
vaudeville invasion of the screen.
Wednesday
Federal Trade Commission concludes taking
of testimony in its case against West Coast
Theaters at New York hearing.
Official report of the Canadian Royal Com-
mission shows that Sunday option will re-
main in Quebec.
Strike of musicians in Toronto Sept. 1 threat-
ened unless exhibitors accept demands for
increase.
Associated Theaters of Ohio completes affilia-
tions with Affihated Theatrical Utilities
Corp. of Buffalo. Forms own organization.
Orpheum Circuit starts price war in St.
Louis by slashing admissions at Orpheum.
Cleveland Asks Limi-
tations on Protection
{Continued from Page 3)
the C'levchmcl M. P. Exhibitors Ass'n
for the 1927-8 product.
To date, George Erdmann, secre-
tary of the association has received
fourteen replies to the letter in ques-
tion. Of the fourteen, ten exchange
nianaRers agreed to the terms; four
were noncommital. One exchange
has not sent in any answer. The ex-
changes which agreed are: Universal,
F B O, Fischer Film Exchange, Co-
lumbia, Fox, Tiffany, Pathe, feature
department; Educational, Standard
Film Service Company, and United
Artists. Paramount, First National,
Warners and the Pathe short sub-
ject division have not committed
themselves to anything definite in the
way of protection. M-G-M has not
answered.
This letter to the exchange mana-
gers and its answers is the outcome
of the failure of the general sales
managers to ratify the zoning plan
for Greater Cleveland.
This is a copy of the letter sent
to every exchange manager in Cleve-
land:
"De
Mr
-(Exchange Manager):
Thursday
made to adjust
allocation of
York to meet
Efforts being
first runs in Greater New
demands of T.O.C.C.
.Strike of operators at Belmont in Chicago
spreads to other theaters of Orpheum cir-
cuit.
Trouble brews in Houston, Texas, as five
houses replace union operators with "open
shop" men.
Exhibitors of Massachusetts, Maine. New
Hampshire and Vermont for New England
M.P.T.O. at Boston.
Friday
Under new policy Publix determines to aban-
don plans to operate theaters in small towns
and confine future operations to major
theaters.
Equity Theaters Corp. of Philadelphia takes
over three more theaters, giving company
total cf 33 in this territory.
Dr. A. H. Giannini declares that he is e»-
tending his banking facilities to finance
overseas productions.
Western Pennsylvania M.P.T.O. has pro-
tested to several producer-distributors re-
garding new protection periods for down-
town Pittsburgh circuit houses.
Saturday
Fox earnings for 1927 about same as 1926.
P. A. Powers and Eric Von Stroheim part.
Pennsylvania "blue" fight going . to Supreme
Court.
Phila. seeks to end disputes over contracts.
r,. A. theaters must meet union demands or
close down.
Cleveland asks limitation on extended pro-
tection.
Jersey M.P.T.O. demands its own N. Y.
arbiters.
Penn. "Blue" Fight
Going to High Court
(Continued from Page 3)
and John R. Geycr, of Harrisburg,
counsel for the Athletics, announced
their intention of appealing from the
decision handed down bv the State
Supreme Court on June 25, last, sus-
taining the Dauphin County Court,
which granted an injunction restrain-
ing the baseball clubs from playing
games on Sunday.
"In reply to the letter of Aug. 8th
signed by W. N. Skirboll, Presi-
dent of the Film Board of Trade,
wherein he stated that the general
sales manager tabled the zone plan
for Greater Cleveland, for 1927-28 sea-
son, the sales committee of the Cleve-
land M. P. Exhibitors' Ass'n request a
declaration from you to the effect
that pictures receiving seven consecu-
tive days first run, such pictures shall
be available to members of the Cleve-
land M. P. Exhibitors' Association
on the 43rd day following said run,
an# on pictures receiving 14 or more
consecutive days first run, such pic-
tures shall be availablejto members of
the Cleveland M. P. Exhibitors' As-
sociation on the 57th day following
said run.
"The agreement of availability to
be inserted in contracts now written
and to become a part of all contracts
to be entered into with the members
of the Cleveland M. P. Exhibitors'
Association for the 1927-8 product.
"This availability does not apply
to road show attractions such as pic-
tures playing two shows daily where
admission of $1 is charged for the
majority of orchestra seats for eve-
ning performances, until such time
as these pictures shall play at popu-
lar prices.
"It is understood and agreed that
the distributor shall only be obliged
to deliver to our exhibitors a print
of any of the photoplays contracted
for in time for its exhibition on or
after the date of availability namely,
the 43rd or the 57th day, as the case
may be, if all the prints of such
photoplays customarily alloted to the
distributor in the Cleveland territory
have not been theretofore assigned
by virtue of having a contract, on or
after said date of availability as here-
in set forth, and are, or not in trans-
it, preventing such delivery.
"Cordially yours,
"Cleveland M. P. Exhibitors' Ass'n."
Philadelphia Seeks End to
Disputes over Contracts
(Continued from Page 3)
record, declares "The Exhibitor."
Any exchangeman accepting the
signature other than the authorized
name will do so at his own risk.
It is maintained that such a rec-
ord will prove a protection not only
to the exchanges, but to the exhibitor
as wtl). Records of the board of
arbitration show that in innumerable
cases the right of the signer of con-
tracts has been in dispute. Many
of the cases are based on claims that
the signer of the contract w^s with-
out authority. Such a course is ex-
pected to relieve the board of hun-
dreds cf cases in the course of a
year.
The case on which this proposed
action is largely predicated is one
in which Harry Fried, operator of
the Bryn Mawr, at Bryn Mawr, Pa.,
and the Wayne, at Wayne, Pa., dis-
puted the right of "Bill" Hagerty to
sign contracts, especially a specific
contract over which a dispute arose.
Hagerty claims that he had the right
to .sign contracts for the two theater,
of which he was manager.
The specific case was a contract
which Hagerty signed with the Lib-
erty Film Exchange, the date of
which preceded his actually entering
the employ of Fried by about five
days. Hagerty maintains that the
contract was signed after he had en-
tered Fried's employ, but that he
failed to notice the date. This is
said to have been the only contract
which Fried disputed.
The contract has been adjusted
with the Liberty Exchange, and both
Fried and Tony Luchesse appear to
be satisfied with the adjustment.
Kelley Color in "Wings"
The color effects of the planes on
fire and the machine gun firing in
"Wings" were done by Kelley Col-
or. It required five months to get
these effects by working on the nega-
tive and positive prints, the work be-
ing done under high powered mag-
nifying glasses.
Sax to Return West
Budd Rogers, vice-president and
Floyd Weber, comptroller of Gotham
have left for a vacation. Sam Sax,
president who returned from the coast
a short time ago will go back within
a week to start "Blondes By Choice".
Script is now being prepared on "The
Cheer Leader"-
L. A. Must Meet Union
Demands or Close Down
(Continued from Page 3)
one day to accept the demands be-
fore the strike will be ordered Sept. 1.
Theater Strike
Action in Court
Elizabeth, N- J.— Under an order
signed by Vice Chancellor Church
Union County M. P. Operators'
Local, No. 485, must show cause in
Chancery Court at Jersey City, to-
morrow, why members should not
be restrained from picketing, loiter-
ing near, addressing patrons enter-
ing, and from distributing circulars
against theaters owned by Cocalis
Amusement Co. operating the Strand,
Royal and Gaiety.
"TheRelurnof
Bo/lon
BlacKie
RAYMOND GLEMM
CORLISS PAvLMELR.
AHRST DIVISION PICTURE.
BUREAU OF
COMMERCIAL ECONOMICS
1108 Sixteenth Street
Washington, D. C.
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ments and loaning films free
and speakers throughout the
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instruction. . .
Schools, Churches and Clubs
using Motion Pictures Should Subscribe for
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and keep up-to-date with the
new films and new equipment
"1001 FILMS*' (Fourth EdiHon)
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at reduced rate with each subscription
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■■
BE--— i^-r* I
Give Them the Best
Theatre patrons are entitled to
the best screen quality— which
means Eastman quality.
Gi'oe them the best. Most
productions are made on Eastman
Negative. Specify prints on East-
man Positive and you get the film
combination that first made
movies practicable— that has
maintained its superiority from
the beginning of the industry.
EASTMAN KODAK COMPANY
ROCHESTER, N. Y.
^atJs
IllM Cruik*'^^ '-n.eP^'^t^, .ooa pic
mCHARDAKOVOANDpresenh ^^
iy-RUPEET HUGHES
c^AURED SANTELL PRODUCTION
Lireckdbf AIFKED SANTEU
PtvSkdion mMuufemeat- AL.ROCKEIT
^■^ TtlXES Bi' GERALD C DDFFY
can give tliis mnd-
4
lirAt
national
Pictures
y FIL.MDOM
ALL THE NEWS
ALLTHE TIME
OL. XLI No. SO
Monday, August 29, 1927
Price S Cents
'Magic Flame
HOlJAWUOl) is rolling
up a sweet percentage of
box-office pictures these
ays. We have just seen one
lat hits squarely in the hull's
e. It is "The Magic Flame.'"
am C'loldwyn produced. Henry
ing directed. United .\rtists
ill distribute.
Clear out a handy cubbyhole
nd file a notation on this one.
jul when the salesmen lands
1 your theater with both enter-
rising feet, give him a hearing
[ you don't and thereby let the
ellnw around the corner nab
The -Magic Flame," well — re
iend)er later that, like the pop
!ar !)allad, you'll have yourselt
I blame.
Hoiv and Why It's "In"
Tlu- picture is full of "IT." '^es,^
le Hliiior Glvn brand and another
rand as well— the "IT" that spells
Increased Tills." King, aUyays
ay up front in the ranks of direc-
)rs, had an extremely interestmg
nd well-knit story. You get several
iirprise twists that carry all the
lore kick because after you have tig-
red out the yarn, it doesn't develop
lat wav at all.
Look these ingredients over: Cir-
lis atmosphere,— splendidly handled
-a mythical kingdom, soft niglits on
le shores of the Mediterranean,
hiorous lovers, hefty battles, gorge-
ps sets all in one formula that has
fen mixed by expert hands.
The production reeks of audience
ppeal. In a few weeks it goes into
U' Rialto here in New York. Then
ratch it go.
r On the A'cenue
The walls are fairly quivering with
xcitement on Fifth .\ve. The Uni-
ersalites haven't been ah(Ie to figure
ut exactly why. \\hat they do
now, however, is tliis: "Les Misera-
les" is jannning them in at the Cen-
•al. The first four full days grossed
ver $7,500. The famous and ever-
opular free list was severed right
iiidshii)s on Tuesday.
Perking Up
Broadway is getting back into
>rm. When "The Garden of .\llah"
l)ens Friday at the Embassy, there
ill be ten long-run pictures on the
treet. Not a record, to be sure, but
lerely a sign from the heavens that
lie public will support iiicfnres when
liev are good.
K A N X
f f Li
KID" DOK $42,538
IN 13 DAYS, 26 SHOWS
Film Maintains Capacity
Stride Since Opening:
Performance
"The Patent Leather Kid" com-
pleted its 13th day at the Globe last
night. In 26 performances, the pic-
ture has rolled up tiie formidable
gross of 142.338.50. The Globe seats
1,300.
Tile picture has been maintaining
a consistent stride since its opening
and has been playing to capacity.
The scale is $1 to $1.65 afternoons
and $1.65 to $2.20 evenings. The
policy is two shows a day.
GOV'TLOSES$6,000,000
BECAUSE OE TAX CUT
Washington Bureau of THE FILM DAILY
Washington — Increase in llic ex-
emption from admission tax from 50
cents to 75 cents, under the 1926 rev-
enue act resulted in the Ciovernment's
income from that source during the
fiscal year ended June 30, last, show-
ing a drop of over $6.000.0()() as com-
ared with the preceding year, accord-
(Coittinited on Paijc 2)
TRANCE NOW HAS 4,000
THEATERS EOR EllMS
I'aris — Last survey of the theater
field in I^rance reveals that 3,995 film
houses are registered, according to
"Tout-Cinema," Parisian trade pul)li-
cation which recently conducted an in-
vestigation to determine the number
and seating capacity of French cine-
mas. In Paris, there are 180 theaters
showing pictures, while 3,815 are
scattered throughout the various
(Continued on Paqc 2)
Wisconsin Meets Aug. 30
Milwaukee — Several hundred ex-
hil)itors arc exi^)ected to attend the
annual convention of the Wisconsin
Fxhibitor's Ass'n, which will be held
here tomorrow and Wednesday.
Headquarters at the Wisconsin Ho-
tel.
Block Booking Causes Texas
to Start Anti-Trust Probe
Adjustment Near
Los Angeles — Southern Cal-
ifornia protection has been dis-
cussed at one meeting and is
slated for further conference
this week. There has been no
settlement as yet. Complaints
of M.P.T.O. members have
been heard by Harold B.
Franklin of West Coast, Char-
les C. Pettijohn of the Hays
office and a committee repre-
senting exhibitors. A settle-
ment is expected in a few days.
"UNDERWORLD" EARNS
$81,782JN^0NEWEEK
"Underworld" which rounded out
a week's run at the I'araniount Fri-
day night did a gross of $81,782.
This is unusual business for the Para-
niounl.
This figure is about $30 under the
house record which was made New
Year's week with "Hotel Imperial."
The figure for tiiat period, however,
was augmented by a special New
(Continued on I'acic A)
First National Starts
All-British Picture
London — Graham Gutts has left for
Nice where he will innncdiately be-
gin the ijroduction of "Confetti" for
First National, marking the eiUry of
the company into production of all-
British pictures. Cutts will use Brit-
ish players and the story is bv Dong-
las Furber. an I^nglishman. The pro-
duction will be imder management of
llarr\- Ham, recciUly appointed by
1^. Bruce Johnson, the firm's foreign
manager.
12 Per Cent Quota Likely
For All of Australia
Sydney — Leaders in the trade pre-
dict a 12 per cent quota also embrac-
ing -Australian and British-made ])ic-
tures, as a result of tiie Royal Com-
mission's investigation. The commis-
sion expected to finish by October.
There seems to be little doubt that
block and blind booking will be hit
by the Government investigation.
Investigation Under Way
at Houston and
Dallas
Austin — .'\ probe of the industry in
Texas has been started by Attorney
(ieneral i^ollard which will consider
the legality of operations of ex-
changes and also of the Film Boards
of trade. The investigation was
started as the result of complaints
by a group of exhibitors in Houston
against l)Iock booking.
The .Slate Department will iiay par-
ticular attention to these practices.
When the Film Board was organ-
ized several years ago, it was careful
to map out its program in accordance
with State law as it then effected the
industry, so those who are well in-
(Coiitinued on Paric 4)
ROXY DOES $137,893
2nd WEEK OE 'GLORY'
The amazing business which
"What Price Glory" is doing at the
Roxy is again demonstrated by com-
pilation of the second week which re-
vealed a gross of $137,893.70. This
is $6,373.60 under the first week's
business of $144,267.30. the world's
(Continued on Page 2)
Fox's Washington House
Slated to Open Sept. 18
\\ ashingt(jn — The new Fo.x is
nearing completion in the National
Press Building. Nth and F Sts. .After
inspecting the house, -S. L. (Roxy)
Rdthafel said it would be opened
formally to an "invited house" under
the auspices of the National Press
Club, on Sept. 18. The first public
(Continued on Pone 4)
It's Sept. 13
All straightened out now.
The Fall Film Golf Tourna-
ment will be held at Bonnie
Briar Golf Club, Larchmont,
on Tuesday, September 13. Put
a circle around that date right
now and don't make any other
engagements. The important
business of the day will be
GOLF.
fJ^E^
DAILY
Monday, August 29, 1'
ALL THE MEWS
ALLTUE TIME
ffKKlbY^
Vol. XII No. 50 Monday, August 29, 1927 Price 5 Cents
lOHN W. AllCOATE
Publisher
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York, N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00: 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday.
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel: 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London, W. I. Paris
— La Cinematographic Francaise, 5, Rue
Saulnier.
The Broadway Parade
BY the end of the wreck, there will be ten Broadway theaters housing big-time
pictures, the latest being "The Garden of Allah" at the Embassy which opens
Ftiday. The surprise of the week was "Underworld", which did so well at
the Paramount that it has moved into the Rivoli for an indefinite run.
Picture Distributor Theater Opening Date
"The Big Parade" M-G-M Astor Nov. 1, 1925
"The King of Kings" ..P.D.C Gaiety .■ Apr. 19, 1927
"Seventh Heaven" .... 'Fox Harri.s May 25
"Old San Francisco" . . Warners Warners June 21
"The Way of All Flesh" Paramount Rialto June 24
"Wings" Paramount Criterion Aug. 12
"Patent Leather Kid" ..First National ..Globe Aug. IS
"Les Miserables" Universal Central Aug. 22
"Underworld" Paramount Rivoli Aug. 27
"Garden of Allah" M-G-M Embassy Sept. 2
Financial
Quotations
High Low
•Am. Scat. Vtc...
*Am. Se^t. Pfd...
'Balaban & Katz. .
*Bal. & Katz Vtc.
Eastman Kodak . .
*tFilm Inspection .
♦First Nat'l Pfd..
Fox Film "A". . .
tFox Theaters "A".
'tintern'l Project. .
Loew's, Inc
ttLoew's, 6s 41ww.
ttLoew's, 6s41x-war
♦M-G-M Pfd
•M. P. Cap. Corp.
Pathe Exchange .
*Pathe Exch. "A".
ttPathe Exch.7s37.
Paramount F-P . .
Paramount Pfd. . .
*ttPara.Bway.5^s5
**Roxy "A"
**Roxy Units
**Roxy Common . .
Skouras Bros
Stan. Co. of Am..
*tTrans-Lux Screen
"tUniv. Pictures .
•Univ. Pict. Pfd.
"tWarner Bros.
Warner Bros. "A".
169J4 169J4
6714
18
so"
104
99-^
100 J4
103
120
1
31
36
37
67H
667/1
17J4
49"
104
99'A
100
lOlJ^
120
29"
33
7/2
37
66J4
23VIL 23
Close
47
48
60
73'A
\69y2
4
lOOK
67
18
8/2
50
104
99K
25!^
9
7
33=4
100
102J4
120
lOOH
37
6754
4%
3354
100
24 J^
23. M
Sales
100
700
400
1,600
14
4
11,700
100
Roxy Does $137,893
2nd Week of 'Glory'
{Continued from Page 1)
record. In view of the fact that
trade history has demonstrated a sec-
ond week for any picture at a week-
ly change theater invariably shows
a decided skimp in business over the
first, the manner in which this pic-
ture is holding up is considered phe-
nomenal.
The figures for the second week
follow:
Day Gross
Aug. 20 $25,469.2.S
Aug. 21 25.630.85
Aug. 22 16,396.25
23 17,731.20
24 18.115.60
25 17,391.20
26 17,159.35
An
Aug.
Aug,
Aug.
Attendance
24,646
2'4.S59
22.293
24.090
24.444
23.747
23,026
1,200
•Last Prices Quoted ••Bid and Asked (Over
the Counter)
tCurb Market ttBond Market
NC)TE: Balaban & Katz is listed on the
Chicago Board; Skouras on the St. Louis
Stock Exchange and Stanley in Philadelphia.
If You Are in the*
Market for Any Kind of
MOTION PICTURE
APPARATUS
CONSULT US AND SAfE
MONEY
SEND FOR OUR PRICE LIST
uyiuociQHBys
▼▼110 West 32"-'St.NRu. york.N.y.*^
ri Phone Penna. 0330 la
I Motion Picture Department I
I U. 6. and Canada Agiiits for Debrla I
Total $137,893.70 166,805
Total business for two weeks
reaches $282,161 and paid admissions
for that period 342,671.
The second week's business varied
only slightly from the first. The fol-
lowing comparison shows the differ-
ence. Figures in the first cohmm'
cover the period from Saturdav, Aug.
13, through Friday. Aug. 19. The
second column covers the period
from Saturday, Aug. 20, through
Fridav, Aug. 26.
Week of
Aug. 13-19
Saturday $23,904.75
Sunday 26.255.25
Mond.-iy 18.459.00
Tuesday 18.478.45
Wednesday 19.308.65
Thursday 19.029.40
Friday 18.831.80
Week of
Aug. 20-26
$25.4r,9..?5
25,630.85
16.396.25
17.731.20
lS.115.fiO
17.391.20
17,159.35
Total $144,267.30
$137,893.70
Carewe Unit on Location
Hollywood — Edwin (_"arewc is in
the ITtah Indian country to build an
Indian village for a backgroimd for
"Raniona," Dolores del Rio's first
starring picture for iTnitcd Artists.
Gov't Loses $6,000,000
Because of Tax Cut
(.Continued from Page 1)
ing to figures made public by the
Bureau of Internal Revenue analyz-
ing tax collections for the year.
Total admission tax collections for
the fiscal year were $17,940,636.69,
against $23,980,676.66 in the preced-
ing year. More than $14,750,000 of
this total was collected in nine States,
New York leading with $6,785,925.96,
followed bv Illinois, $2,029,755.11;
Pennsylvania, $1,556,998.19; Califor-
nia, $1,357,746.30; Massachusetts,
$850,493.22; Ohio, $734,931.12; Mich-
igan, $515,937.15; New Jersev, $484,-
155.68; and Missouri, $435,047.57.
France Now Has 4,000
Theaters for Films
(.Continued from Page 1)
provinces and departments.
One interesting discovery made in
surveying the theater field in this
country shows that only 70 houses
in the provinces seat 1,500 or more.
Paris has but 24 of this type.
The compilation appearing below
gives an analysis of theaters by seat-
ing capacities:
Theaters in Paris
24 have more than 1,500 seats
40 have from 1,000 to 1,500 seats
•'il have from 500 to 1,000 seats
29 have from
300 to 500 seats
have less than 300
Theaters in the Provinces
seats
70 have more than 1.500 seats
235 have from 1,000 to 1.500 seats
1.127 have from 500 to 1.000 seats
1,174 have from 300 to 500 seats
1,209 have less than 300 seats
American to Be Sold to Wesco
Oakland, Cal. — The American will
!)ecomc the property of West Coast
Theaters if negotiations now under
way prove successful.
Schenck Gets Public Post
Sacramento — Governor Young has
ap])ointcd Joseph M. Schenck a mem-
ber of the State Highway Commis-
sion.
Wilcox-Saenger Moves
The Wilcox-Saeneer Film Co. have
removed their offices from 8-10
Bridge St. and are now located in
the Paramount building.
Rogell Given New Contract
Hollywood — Al Rogell has signed
a new long term contract with
Charles R. Rogers, the producer of
Ken Maynards for First National.
"Shepherd of the Hills" is to be Ro-
gell's first under the new contract.
Barthelmess Returns to Coast
Richard Barthelmess, who came to
New York for the premiere of "The
Patent Leather Kid," returned to
California yesterday.
Equipment Notes
Schine House Installs Organ
M_assena. N. Y.— -The Strand,
owned by the Schine circuit, has in-
stalled a $10,000 Wurlitzer pipe or-
gan with Margaret Kimball as or-
ganist.
And That's That
By PHIL M. DALY ^^^
E^OK weeks past Karl Dane 1
■■- been spotted loitering around
Los Angeles parks talking to nu
girls and dangling babies on his kn
His friends were worried, till tl
learned he is collecting first-hand
formation as the prospective dac
of a few score of babies to be if
in sequences of "Baby Mine."
Director George Hill has pla
an order for one of the new Ford
flivvers for his personal use.
fellow directors are mystified. T
think it an unnecessary expense,
any director can go up in the
without any airplane. I
Rose Matler, requisition stenoj
phcr at Fox, was one of the pari
pants in the finals of the beauty c
test held at Yankee Stadium recei
to determine "Miss New York."
was one of the winners represent
the Bronx.
AMERICAN AND FOREIGN OISTRIBUT*
OF QJUALITY MOTION PICTURES
ARTLEE PICTURES [01
Il|\l •• ARTHUR A. UE PBES V|jl
'KH SEVSNTM MK.. MEW YORK .BRVANT <
For Lenses See
Page 877 Of
Free to
FILM DAIL
Subscriber!
TRIUMPHANT TRANSCONTINENTAL TOUR!
of
The Screen^s Most Interesting Personality
MRS. WALLACE REID
ON THE STAGE;
in
^'EVIDENCE"
A gripping dramatic sketch with a sur-
prise finish. Supporting cast of four
players
BOOKED FOR
AND
PANTAGES THEATRE
San Francisco, Cal.
Week September 3rd
T. &. D. THEATRE
Sacramento, Cal.
September 17— 20th
COLUMBIA THEATRE
Portland, Ore.
Week September 30th
AMERICAN THEATRE
Salt Lake City, Utah
Week October 15th
NEW ROCHESTER
THEATRE
Rochester, N. Y.
Week October 30th
PRODUCTIONS
ON THE SCREEN
in
"THE SATIN WOMAN''
A Gorgeous Photoplay Spectacle
in Seven Stupenldous Reel .
All Star Cast of Film Favoritts
BOOKED FOR
FORUM THEATRE
Los Angeles, Cal.
STATE THEATRE
Oakland, Cal.
Week September 10th
COLUMBIA THEATRE
Seattle, Wash.
Week September 23rd
CLEMMER THEATRE
Spokane, Wash.
Week October 7th
LAFAYETTE THEATRE
Buffalo, N. Y.
Week Octoh r 23rd'
PRODUCTIOMS
EXCEPTIONAL EXPLOITATION !
UNEQUALLED ENTERTAINMENT !
For Terms, Open Time and Particulars for Booking
The Season^s Biggest Box-Office Bet
Communicate with
LUMAS FILM CORPORATION
SAM SAX, President
1650 BROADWAY
BUDD ROGERS, Vice-President
NEW YORK CITY
THE
-<^E2£
PAILV
Monday, August 29, 192
0*liy TIPS WICH MEAN OOUABS FOO SHOWMEN
"Babe Comes Home"
(First Nat'l)
Through the newspapers, invited
all members of the Chamber of Com-
merce baseball team, the Boosters,
Rotary, U.P.A.C, Lions and De-
Molav teams, and the others in the
Junior Baseball League to report to
the theater in uniform on Monday
afternoon when they would be ad-
mitted free of charge. » When the
young ball players reported at the
theater, they paraded in uniform
down the main street carrying a big
banner which read; "See Babe Ruth,
King of Swat, in 'Babe Comes
Home.' Columbia, now."— J. G. Wei-
gand, Columbia, Junction City, Kans.
"Chang"
(Paramount)
Snipes reading "Amazing 'Chang' "
were placarded all over the town
seven days in advance of picture, fol-
lowed with teaser ads scattered
throughout the ne\vspapers- All
teasers were run with mysterious
copy and no mention was made
about the nature of picture. Five days
in advance of showing large display
ads broke in the papers; and three
days in advance all ads carried copy
to the eflFect that the management
would refund 'your' money should
'you' not agree that "Chang" was
startling, amazing, etc. — Evert R.
Cummings, Fort Armstrong, Rock
Island, 111.
Fox's Washington House
Slated to Open Sept. 18
{Continued from Page 1)
performance will be held the follow-
ing night.
The regular programs following
the opening will include a_ feature,
numbers by Roxy and his gang,
which is eventually to embrace a lo-
cally established troupe, special acts
to be exchanged with the Roxy in
New York, and orchestra numbers.
An orchestra of 50 will be installed
under Adolph Kornspan, director of
the Fox theater orchestra in Phila-
delphia. The new house will be
known as the Fox, and not the Fox-
Roxy as originally intended.
"Ragtime" Booked in "Windy City"
Chicago — "Ragtime," first of the
James Orniont features which First
Division is releasing, has been book-
ed into Orchestra Hall for two
weeks. This is said to be the first
independent feature to be hooked in-
to this theater.
Compson Starred
Hollywood — Betty Compson is to
be starred and Pauline Garon and
Armand Kaliz featured in First Di-
vision's forthcoming feature, "Temp-
tations of a Shojigirl." In the sup-
l)ort arc Ravmond Glenn, William
Humphrey, CTTadda James, Cora Wil-
liams, John Webb Dillion, Jack
Tanner and William Curren. This
is to be directed by Tom Tcrris with
Georges Benoit and Ted Tetzlafif as
cameramen.
Fox Newsreel Cameramen
Attend Eastern Confab
During the past week, Fox News
has been holding an Eastern regional
convention of staff and field camera-
men permanently located in the big-
ger cities east of the Mississippi.
These men were brought to the home
office for a general discussion of
newsreel policy with Truman H. Tal-
ley, director-in-chief, Edmund H.
Reck, news editor, and the home of-
fice editorial staff.
.\niong the out-of-town cameramen
attending were Roy Anderson, St.
Louis; Frank King, Buffalo; Larry
Ellis, Boston; Charles Clark, Phila-
delphia; A. B. Chereton, New York,
who leaves this week for Chicago to
become assistant under staff camera-
man William Storm; Webber Hall,
New York, now temporarily assign-
ed to Memphis and New Orleans, and
field cameraman Robert Jennings and
Ray Foster.
In addition to the American cam-
eramen attending the convention was
Fernando E. Delgado, who just re-
turned to New York after a two-year
trip in the interest of Fox News to
Spain, Portugal, Cuba, West Indies
and .South America.
"Underworld Grosses
$81,782 in One Week
(Continued from Paiic 1)
Year's Eve performance when $1
was charged all over the theater. A
si)ecial show surrounded the picture
for that performance, in addition.
A factor which enters into the
"Underworld" gross is the midnight
show stunt. The picture was screen-
ed on Tuesday, Wednesday, Thurs-
day and Friday at 11:45 after the last
de luxe performance had closed.
There was no surrounding program
in conjunction with the picture, but
the newsreels and the organ accom-
paniment.
Tiffany Sales Changes
Atlanta — George Baumeister,
transferred from Tiffany's exchange
in Kansas City fd Atlanta to he
booker and assistant branch mana-
ger, has taken up his new duties
Baumeister was formerly connected
with Associated Exhibitors and F B
O. R. S. Beacham. new Florida sales-
man for Tiffany, has left Atlanta
for his territory. He will be away
a month.
Jannings' Second Titled
Hollywood — "Street of Sin" is the
title given Emil Jannings' second
American production, which was ten-
tatively called "Hitting for Heaven."
ATauritz Stiller directed.
Tucker, Moran Signed
Hollywood — Richard Tucker and
Lee Moran have been signed for
the Universal Jewel, "Thanks for the
Buggy Ride," which will star Laura
La Plante and Glenn Tcyon. Wil-
liam A. Seiter is directing.
New Theater for Marion
Marion, O. — Work is progressing
on the theater of the Young Amuse-
ment Co. which will seat 1,544.
A Review of Reviews
By LILIAN W. BRENNAN
"L'nderworld" proved to be the box
office surprise of the week. It sur-
prised even Paramount and now, af-
ter a week's run, it is at the Rivoli for
a run. A story of gang warfare it
offers one of the very best thrillers of
the seaso!i. Purely bang bang melo-
drama but remarkably well executed
and directed by Josef Von Stern-
berg who once before stirred up some
little enthusiasm for his "Salvation
Hunters."
Lon Chaney's latest, on the other
hand, proved disappointing. He has
a thoroughly well suited role in
"Mockery" but the story on the
whole is not really impressive.
"Les Miserables," Universal's im-
ported version of the Victor Hugo
classic, is a faithful picturization of
that great work but in adhering too
closely to the text the plot has be-
come involved, the picture consc-
quenth' ' running into far too much
footage.
Light, breezy and wholly enter-
taining IS "For the Love of Mike"
with Ben Lj'on and his best picture
of several recent releases.
"Hard Boiled Haggerty." another
current release wherein Milton Sills
lands a war story and plays the
brawny soldier. Fairly entertaining.
Monty Banks scores a laugh get-
ter in "A Perfect Gentleman." New
.gags and a good comedy plot make
it truly funny.
"Speedy .Smith" is the ring name
of Billy Sullivan who knocks out his
opponent and gets the men folks out
front all "het" up.
"Stranded," a story of Hollywood,
should make its b.o. mark. Tt is
sure fire fan diet. They'll love it.
"The Bush Leaguer" ' is another
good Hudience number that will click
with the crowd.
Greenville Praises Flood
Relief Work of Saengers
Greeneville. Miss. — WHiilo this city
slowly gets back to normalcy, fol-
lowing the excitement of the flood,
two interesting editorials appear in
the Greenville Daily Democrat-Time =
One, printed during the long wait
while the water receded, is a tribute
to the value of pictures. Dozens of
Greenville citizens had asked the
"Democrat-Times" every day when
the show would open again. One edi-
torial told of how moving pictures,
taken as a matter of course for years,
were missed so much during the long
wait, when they were unobtainable,
of how the people didn't miss the pic-
tures so much during the first days
of flood excitement but how they
wanted and needed the entertainment
pictures provide during the days of
waiting.
Restrain Use of Theater Name
Detroit — A permanent injunction
has been granted by Judge Fred S.
Lamb in an opinion filed in the Cir-
cuit Court restraining the T>cwin De-
velopment Co. from calling a theater
at Linwood and Philadelphia Aves.
the "Orient." The injunction was
granted on a petition field by the
Charles H. Miles Theater Corp.
On Broadway
Astor — ^"The Big Parade"
Broadway — "The Bush Leaguer"
Cameo — "Chang"
Capitol — "Mockery"
Central — "Les Miserables"
Criterion — "Wings"
Gaiety- -"King of Kings"
Globe— "The Patent Leather Kid"
Hippodrome — ^"The Desired Woman"
Harris — ".Seventh Heaven"
Loew's New. York — Monday, "Children
Divorce"; Tuesday, "The Great Mail Re
bcry" and "Interferin' Gent"; Wednesde
"Judgment of the Hills"; Thursda
".Singed": Friday, "The Kid Sister" a
"Silent Hero"; Saturday, "Metropolis
Sunday. "The Poor Nut".
Mark Strand— "Smile, Brother, Smile"
Paramount — "Hula"
Rialto — "The Way of All Flesh"
Rivoli — "Underviforld"
Roxy — "What Price Glory"
Warners — "Old San Francisco" . .
Brooklyn Mark Strand— "The Stolen Brid
Fifty-filth Cinema — "The Salvation Huntei
Block Booking Cause
Anti-Trust Probj
(Continued from Page 1)
formed do not anticipate that any S'
rious complications will arise.
Former Senator J. J. Stricklan
associated with Publix as head of tl
public relations department, is to re
resent film interests.
Recentlv Assistant Attorney Ge
eral Joe Brown was in Dallas vis
ing exchanges in connection with t
investigation. At the same time .^
torney General Pollard was in Hotl-
ton on the same mission.
The block booking has been ag
tated in the State for the past it
years, and exhibitors have made co -
plaints at various times to the Sta ,
clainiing that they have been forcl
to purchase the entire output of c<^
tain producers or else book a limild
number of films at prohibitive pricj.
A Dallas exhibitor recently s<tt
a representative to Houston to cch
fer with other exhibitors and the j-
torney general concerning the pr i-
ent investigation.
Fund for Needy Employe
Formed at Universal Ci
Hollywood — Initial step toward
ganizing studio employees into
nore compact filial body, as plant
at a meeting of various studio ext
itives recently has been made at U
versal City with the incorporating
the Universal Studio Credit Un
with a capital of $50,000.
The purpose of the union, acccjl-
ing to C. W. Deming, is to estab
a fund from which needy employ';
of the studio may borrow moneys
a low rate of interest.
Pearson Starts Coast Work
Los Angeles — Arriving in
Angeles on his first visit since h
amalgamation of Pathe with the j
ducers' Distributing interests, El
Pearson, first vice-president of Pa
started his tour of inspection of Ij:;
holdings.
Pearson will confer with De V-
James Cn*ze, Mack Sennett
other executives.
$ GLORY ! $
{There's plenty of it to go ttrouiut)
also
"THE WORLD'S
GREATEST MOTION 14CTURE "
held over for
S"* WEEK
at the
World^s Greatest Theatre
R O X Y
NEW YORK
NOW BREAKING ALL RECORDS EVERYWHERE INCLUDING
KEITH'S THEATRE
Portland, Me.
COLUMBIA THEATRE
Far Rookaway, L. I.
STRAND THEATRE
Easton, Pa.
COLONIAL THEATRE
Harrisburg, Pa.
PALACE THEATRE
Manchester, N. H.
PARK THEATRE
Nashua, N. H.
DIXIE THEATRE
Galveston, Texas.
ORPHEUM THEATRE
Tulsa, Okla.
PANTAGES THEATRE
IVIinneapolis, Minn.
SAN MATEO THEATRE
San Mateo, Calif.
Here it is, Gentlemen . . The picture that's
responsible for all the big money!
WILLIAM FOX presents
WHAT PRICE GLORY
with
VICTOR McLAGLEN EDMUND LOWE
DOLORES DEL RIO
Based on the Stage Triumph by Laurence Stallings and Maxwell Anderson
RAOUL WALSH Production
m
l^ilvr
is
^hip
IS
U^tD
C.
TAeHi¥S?m\t
^yPILMDOM
ULTHE NEWl
ALLTHE TIME
VOL. XLI No. 51
r
Tuesday, August 30, 1927
Price 5 Cents
Upgrade
STLMULAXT and an en-
couragement for the indus-
try. Attendance during the
first half of 1927 increased from
twenty-two to twenty-five per
cent over the first six months of
1926. Jesse L. Lasky is author-
ity for the figures.
To exhibitors, this means that
they haven't touched the peak in
business volume. To producers,
it should mean that entertain-
ment pictures will not only hold
old ])atrons, but make new ones.
The knotty problem of how to
attract new audiences to the-
aters is one which might well
engage the attention of the in-
dustry. For if real progress is
to be made and greater profits
earned, the seven millions who
now turn to picture houses for
their amusement must be swell-
ed to many more.
Revivals
If the picture is there, what does
it matter whether the vcar of origin
is 1925 or 1927? It 'is difficult to
uiiderstaiul why more of the succes-
ses of other seasons are not revived.
In the past few months, several box-
office sweeties of yesteryear have
been dusted from the shelf. New
paper has been made; likewise new
prints. Out the pictures have gone
to grosses that have surprised both
exhibitor and distributor.
We would suggest a .general in-
ventory in order to dig out these po-
teiuial money-makers. First, a little
brushing up — then a little plugging
— and you have what looks like a
right good recipe.
Depinet Speaks
Slump? All wet. Business bad?
A pipe dream. Ned Depinet is a
staunch exponent of optimism these
days. The G.S.M. of First National
backs his claims with figures:
First National's national gross has
jumped ten per cent this year over
jlast; Small town business is 40 per
cent ahead of the 1926 total. Who
wouldn't be cheerful in the face of
■^uch conditions?
Depinet didn't mention '"The Pat-
ent Leather Kid". It will be avail-
able soon. First National expects
much from it, and won't be disap-
pointed. Not on this one.
KANN
f.&R.-PUBLIXD[ALIS
HINTED ATJINNEAPOLIS
Publix House Under Way
- or Interest in Circuit
Seen Involved
Minne;ii)olis — Difficulties between
Northwest Theaters (Finkelstein &
Ruben) may be settled amicably, it
is hinted here following report thai
the tirm's Imokcrs had looked at 14
IMCtures of the new Paramount group.
A get-together between the two
firms, it is said, might result in a
deal embracing the house Publix is
constructing here in opposition to
the firm. ' It also might mean clos-
ing of negotiations long under way
between the two, under terms of
which Publix would acquire an inter-
est in the F. & R. chain of \?>S
{Continued on Page 7)
Labor Row Stirs Speculation;
Operators Out in Chicago
STANLEY ADDING 5,000
SEATS IN PHILADELPHIA
Philadelphia — Nearly 5,000 seats
will be added to the total in the lo-
cal Stanley chain during September,
with opening of three new houses
scheduled. This will raise the totaf
in the Stanley circuit to over 230 the-
aters dotting Atlantic Seaboard
states.
The new houses are the Manor,
the Egyptian and Drexel Hill, all
neighboring houses located in grow-
ing residential sections.
Attendance Up
Hcllywood — Attendance at
picture houses has increased 22
to 25 per cent the first six
months of 1927 over the same
period last year, according to
statements made at a luncheon
here by Jesse L. Lasky, Para-
mount production head, Harold
B. Franklin, president and gen-
eral manager of Wesco. The
luncheon was given by business
men to welcome Franklin to
the Coast.
CZAR METHODS HELD
NEEDED IN HOLLYWOOD
Location of M. P. Club up
at Meeting of Committees
Members of the ways and means
conmiittee and committee on loca-
tion of the newly-formed M. P. Club
of New York meet at 12:30 todav
at the Astor to discuss various pro-
posals received and . to formulate
plans of procedure. The organization
has received its charter after con-
(Continued on Page 7)
Robertson in New Connection
Hollywood — "Romance," featuring
Ramon Novarro, is John Robertson's
final production under the terms of
his M-G-M contract. .Announce-
ment of a new affiliation will be made
shortlv.
Seattle — Czar-like powers should
be employed in Hollywood observes
"M.P. Record", in commenting on
charges by Frank R. Wilson, presi-
dent of ^I.P. Capital Corj)., and di-
rector of Wesco, that mediocre pic-
tures are driving people away from
the box office and that a wall has been
Iniilt around Hollywood shutting out
new ideas. The charges, made in an
exclusive interview granted to THE
FILM D.AILY have occasioned wide-
( Continued on Page 2)
Dahnken Badly Burned
in Denver Mystery Blaze
Salt Lake City — Fred Dahnken.
47. veteran theater owner is in ser-
ious condition as a result of burns
received when he was trapped b\'
flanu's of unknown origin in the base-
ment of his home here. He was
for.iid by firemen badly Imrned when
thev answered an alarm.
*U' Opens at Revere, Mass. :
New En&fland Field Active
Boston — Universal opened the Re-
vere in that shore town last night.
The house seats 2,000 and the open-
ing attraction was "Painting the
Town". Harry D. Goldberg, direc-
tor of theater operations for the com-
pany, has been here for a week ar-
ranging for the premiere. The the-
ater will be in charge of Montague
(Continued on Page 7)
Baltimore Also Said to Be
On Verge of a
Walk-out
All motion picture operators
in Chicago struck tonight at 6
o'clock. The strike, the dura-
tion of which is indefinite, and
involves all theaters showing
films exclusively, developed as
the result of a disagreement be-
tween the Orpheum Circuit
and the Chicago Motion Pic-
ture Operators' Union.
With Thursday the deadline in de-
liberations, speculation is rife over
settlement of controversies regarding
wage scales, variously affecting op-
erators, musicians and stage hands.
While in some sections, relations at
the moment appear strained, the sit-
uation is greatly improved over a
year ago, when preparations for
Labor Day walkouts were being
made, as exhibitors and the crafts
(Continued on Page 7)
EIRST NAT'L BUSINESS
INCREASES 10 PER CENT
Business of First National has en-
joved a ten per ceiu increase over
last year, while small town business
has increased 40 per cent, according
to Ned Depinet, sales manager. Talk
of a slump in the picture business
and of apathy among exhibitors is
all wrong, he says.
"Speaking of First National spe-
(Continued on Page 7)
More Records
"What Price Glory" has
rolled up another record at the
Roxy. Business for the third
week-end outstripped the first
two v;eek-ends. Saturday and
Sunday gross totaled 851,848.80
or $748.70 over the previous
week-end.
In 16 days, the picture has
grossed $334,009.80 and has
played to 392,740 paid admis-
sions.
3!^^
DAILY
Tuesday, August 30, 1927
aTHE«|
JtfrNEWSPAPee
«/'FILMDOM
Til.XLINo.51 Tuesday, August 30, 1927 PrictSCeats
JOHN N. ALICOATE
Publisher
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York, N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday.
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel : 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London, W. I. Paris
— La Cinematographic Francaise, 5, Rue
Saulnier.
Financial
Quotations
High
Low
Close
Sales
*Am. Seat. Vtc
47
*Am. Seat. Pfd
48
•Balalian & Katz
60
*Bal. & Katz Vtc
73 'X
Eastman Kodak ..169M
167
167/2
1,266
*tFilm Inspection
4
♦First Nat'l. Pfd
100/
Fox Film "A"... 6654
6Sii
66/
700
*Fox Theaters "A". 17!4
17'/«
l7Vs
800
•Intern'l Project
8/
Loew's. Inc 565^
55 M
Sb%
3.566
ttLoew's, 6s 41WW.104
104
104
3
*'ttLoew's,6s4lKlwar. . . .
99/
•M-G-M Pfd
25/
*M. P. Cap. Corp
9
•Pathe Exchange
7
....
tPathe Exch. "A". 33
33
3i
500
ttPathe Exch. 7s37.100j4
100
100
15
Paramount F-P ...103'/2
101
103/
6,100
Paramount Pfd. ..n9'4
119'4
119/
100
l + Par.Bway.5K's51.IOOM
100?4
10054
15
••Roxy "A" 31
29
**Roxv TTnits 36
33
**Roxy Common 8V2
7V,
.Skouras Bros 36
36
36
Stan. Co. of Am.. 68
67'^
68
...
tTrans-Lux Screen. 45^
45^
*H
100
•tUniv. Pictures
33'A
*Univ. Pict. Pfd
100
tWarner Bros. ... 16
14^
16
400
Warner Bros. "A". 23^
23
23
70
0
Czar-Like Methods
Needed in Hollywood
(Continued from Page I)
.spread comment throughout tiie in-
dustry.
"What Wilson did not say. and probably
should have said, was that most of the in-
dustry's ills come from Hollywood, "M. P.
Record" declares:
"Hollywood has for numerous years gotten
the big slice out of the amusement dollar.
They should not have had such a large per-
centage in the first place, and instead of
protecting their 'cut,' they have demanded
more and more without giving even as good
in return.
"Hollywood's failings and failures have
been well known in the industry. To any
one who has made even one visit to a .studio,
it is easy to understand why production costs
are mounting upward all the time.
"The well known temperament of the
stars has been assumed by the lesser per-
sonalities who see the stars getting away
with their foolish whims and fancies; the
director, long the lowly dog around the lot,
liowing down to the stars, has l)een coming
into his own and has evidenced the same
sort of temperament; the shooting of thous-
ands of feet to finally cut to six or seven
reels, 'necessary' to get scenes filmed from
the various angles suggested by a half-dozen
or more assistants; the criminal expenditure
of production money, the unending delays- -
all summed up means downright don't-give-a-
dawn waste !
"Naturally, this does not apply to every-
one in Hollywood; but frequent visitors to
Celluloidia will testify that the workers are
in the small minority to the drones, laggards
and slackers.
"A slacker in baseliall is fined, suspended
or thrown out of baseball. Czar Landis was
needed to cure that industry of its ills.
Czar Hays can cure the motion picture indus-
try of a goodly proportion of its troubles by
installing a vice-czar on every lot with sweep-
ing powers to cure slackness and waste by
similar methods to those employed with such
telling efifect in baseliall."
•Last Prices Quoted ••Bid and Asked (Over
the Counter)
tCurb Market ttBond Market
NOTE: Balaban & Katz is listed on the
Chicago Board; Skouras on the St. Louis
Stock Exchange and Stanley in Philadelphia.
Regional Chain Acquires Another
Danielson, Conn. — Orpheuni, for-
merly of the S. & A. Amus. Co., of
Putnam, has been sold to Regional
Theaters. A. Johnson will manage.
The PEP of the PROGRAM
l'HO;)llCIN(i /)I.STR(BI;T/N(i
Novelty Short Subjects
To HXCHANGUS and THEATRES
7!'> M VI M n AVI . Nl WMIKK
Niblo Back to United
Hollywood — Fred Niblo returns to
United Artists Oct. 29, to begin work
on "The Woman Di,s)iuted." whif-''
has Vienna as its locale during the
World War. His contract calls for
p.'tprnyte D'ctures with M-G-M and
United Artists.
Old Boston "Legit" House Turns
Boston — Park theater, one of the
oldest of the legitimate theaters, is
undergoing alteration and will open
as a picture house. It has been
leased to Strand Amusement Co. by
A. L. Erlanger with approval of the
trustees of the Lotta Crabtree estate,
owners. An organ is being installed.
"Movie Season" at Atlanta "Met"
.\tlanta — Yesterday ushered in the
new season for the Metropolitan and,
in celebration, the management wiH
inaugurate "Greater Movie Season,"
which will cover 12 weeks.
Keener Competition for
Springfield, Mass., Seen
Springfield, Mass. — Two new the-
aters are in prospect, one for Poli
circuit to be built in conjunction with
a new 14-sto.ry hotel, and one for
Goldstein Bros, in conjunction with
a ten-story office building. Friend's
new Massasoit is nearing completion.
Goldsteins are all building a new the-
ater in Chicopee, Mass.
Roxy Stockholder Meet Postponed
Following notification of the 12,-
000 stockholders of the Roxy request-
ing them to authorize a proxy in
voting on S. L. Rothafel's plan for
the sale of $2,500,000 of 6^ per cent
secured debentures at a meeting at
the theater yesterday, the meeting
was postponed until Friday as suf-
ficient proxies had not been received.
Players Hurt in Auto Mishap
William Haines and Joan Craw-
ford suffered minor injuries in an au-
tomobile mishap at West Point,
where they are making "West Point."
Hal Roach Here
Hal Roach is pa\iug his first visit
to New York since his affiliation last
spring with M-G-M. He will make
40 comedies for M-G-M during the
coming vear.
Sterling Sells South Africa
Sterling Pictures has closed a deal
in South Africa with I. V. T. A., for
four, "Closed Gates," "Men of the
Night," "Red Signals." and "Brood-
ing Eyes."
Rossuck to China for Hoffberg
Sidney W. Rossuck sails on the
S. S. President Madison Sept. 3 from
San Francisco, for China, on a sales
trip for J. H. Hoffberg Co., Inc.,
which handles First Division Pic-
tures, Gotham, Chadwick, CTiristie
Comedies and other independent
product of these territories.
De Putti in German Film
Lva de Putti is en route to Europe
to play a leading role in Phoebus
production.
Lovejoy Dies Suddenly
Frank H. Lovejoy of the Pathe e.x-
rliange died of' acute indigestion in
his home in Woodridge, N. J. Mon-
day morning. He leaves a widow
and boy of 14 years.
Who Wants This Man?
The Jack of All Trades is seldom a successful business man, yet Versatility is
a great asset.
Experience in all the arts and sciences tends to make an ever-useful AU-Around
man who knows "A little about everything and everything about something."
10. Director and Producer. Wrote, directed, edited, titled and produced five pic-
tures, three of which wetre feature length and shown in tfie Loew chain of theaters.
Plenty of actual experience in cutting and editing film.
11. Technical director. Have designed and built my own sets, employing artists
and carpenters to help- Understand the value of lighting and composing of sets.
12. "Titling. Not a great deal of experience, but I have the facilities and material
from which titles are written. Also have on hand nearly 2,000 main titles for new
pictures which have never been used.
13. Continu,ity writing. I have no means of proving my ability in this line, but I
believe that I can visualize, construct and build the entire structure of a screen story
so completely that the director would have nothing to do but follow the script.
Box 20, The Film Daily
Ambassador Hotel, Los Angeles, Calif.
Equipment ISIotes
Howell to Open New York Office
Atlanta — C. K. Howell, head of the
Howell Architectural and Construe- 4
tion Co., which has offices here and I
at Birmingham, is planning to open .|
an office in New York.
Grand at New Orleans Opens
New Orleans — After being thor- '
oughly remodeled and redecorated, »
and a new flash electric sign and {
style "W" Wurlitzer organette in- J
stalled, the Grand theater, suburban
house, has been opened by I. C.
Chauvin and G. Lopes.
New Delivery Route Planned
Charlotte — Walter Griffith, general
Service, announces a proposed new
route in the South Carolina territory
which will include Bennetsville, Ker-
shaw, Darlington, Lake City, Kings-
tree and Manning, effective about
Sept. 10.
W
The Return of
Bo/lon
BlacKie
M Wf (OSMOPOLirAK MACA2ME STOHY SyjACt BOYLE
R a.vmond" glen tM
CORLISS P/=\LMER.
A FIRST DIVISION PICTURE.
STOCK SHOTS
of every conceivable nature for —
dramatic, industrial and educational
producers.
Qeneral Film Library
(Morris J. Kandel)
117 W.46St..N.Y.C. Bryant4417
AMALGAMATED
VAUDEVILLE AGENCY
Attractions for
Picture Theatres
Standard Vaudeville Acts
1600 Broadway, New York City i
Phone Penn. 3S80 1
\w Vvrdlvri
/
15 in
^ty.
» i
mI^;
fvr 1917-2^
Jtnm
f Jtnru nn fnlln\\/inr( nnrip)/
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"^
^/w
*if^>
.Or.
EDWARD L. HYMAN
Mark Strand
Brooklyn
^1 %
jts
r
^^^ M. U FINKELSTEIN
^ and 1. J. RUBEN
Finkelstein &. Ruben Circuit
HAROLD B. FRANKLIN
West Coast Theatres
Portland, Seattle.San Francisco
and Los Angeles
>^ Minneapolis ^^ ^ H
whF Haw named
-v
/ WILLIAM EPSTEIN
Santikos Circuit
San Antonio
J. H. KUNSKY
Kunsky Enterpriser
Michigan
i
c
U' ALTER HAYS
Sirand
Albany
A. C. HAYMAN
Sirand and Cataract
Niagara Fall*
Circuit*
^d U>u«^*^^'
71* W Vf
JUDGES
Lrrs GROUPS
I
/^^
OHNSON
rheatre
lie
t
6
TessirS^irs all over now!
Yhe Naster Ninds have Made up thi
Ninds:
For weeks they sat in Judgment—
Listening -"Checkin^'Comparinii . •
rhey HAD to—because on each man
verdict depended the prosperit
not of a single theatre^ but of
score!
T
I
Now at last they We decided-
And their decision GOES for this who
Industry.
No more Doubts—
No more Arguments—
f IRST NATIONA
i WINfiL/S*- 1927-2
necaufe
TOM BOLAND
Griffith Theatres
Oklahoma
(
y
S. JACOBSON
Lafayett TTieatre
Buffalo
\
^ ^
5'
JACOB FABIAN
Stanley-Fabian Circuit
New Jersey
J. D. EAGAN
Wilmer and Vincent
Penniylvania and Virginia
9UOWM.:kM'§ GUOifR Signers r
IS it mi
iwP^pi^
ond
.Jiia
fa
rta
Corcfa
*n
they knew riieii'rticari'es
would KEEP theiVlcader-
ship vAtU Ihese
OVERWHELMING-
PRODlICTIONi^
CANIllE
15 Weeks on Broadway! — Extended runn at advance
admission In key cities! — The most famous love classic
of the century.
LILAC TINE
Vour previous Colleen Moore profits will be carfare
compared, to the ^{ross from thiK sensational Broadway
success, directed by George Fitzmaurice.
THE PATENT LEATHER KID
New York ran wild at opening of Broadway special
engagement, at $2.20 top.
HAROLD BELL WRICHT'S
"THE SHEPHERD Or THE HILLS"
You KNOW what this one is bound to do.
THE MIRACLE
Max Reinhardt's ttupendouc spectacle. The grcateil
buy tn years and world* s*record holder of all theatrical
attractions.
THE PRIVATELIFE or HELEH or TROT
Thebest'sclling novel of thedecade brought to the screen.
WILL ROCERS IN "A TEXAS STEER"
One of the most famous farces of the American stage.
The perfect role for America's most famous humorist.
THE 60RILLA
Greatest Broadway comedy melodrama hit since "The
Bat."
>■ Jk<*>la>l«a •■
THE BARKER
Broadway's Wow of 1927.
LOUISIANA
Bigness unknown in any previous historical special.
AND 48 NORE LIKE TN
'qvqi' before
'ever before
tp>*«
a!! ol
:s
ahou
THE
lesday, August 30, 1927
■s^ank
DAILV
Nexv Theaters
Charleston, S. C. — Pa>time Amusement Co.
I opened the Gloria at (Jeorge and King
I.
Gentry. Ark. — M. Phillips has opened the
I theater.
BinKhamton. N. Y. — -The Binghamton The-
ir Co. will open the Capitol at 60 Ex-
inge St. about the middle of September.
le Comerford interests have leased the
use, which seats 3,000.
Me<lia, Pa. — Dembow Amusement Co. have
cited the Media, seating 1,500.
Bloomsburg. Pa. — The American Legion is
1 planning a theater to cost $25,000.
i-ad. Pa. — John V. Eckhart of the
Nicholson, Pa., is planning a house
seat 300.
n Ti, N. Y. — Local interests are planning
1 a theater on the former Stadium
,. ..:; 1 e.xpect to complete it early in the
Bter.
r ' oro. 111. — Work is progressing on the
l)eing built by Homer S. Butler. It
.. ..|Cii a^ut Oct. 1 under management of
tdy Wiengand of Hillsboro.
J' Opens at Revere, Mass. ;
Few England Field Active
(ContinHcd from Page 1)
ilmon, formerly with Publix in
aeon, Ga.
Other New England openings
heduled include the new WoUas-
>n, at Wollaston, owned by Abe
pitz, of Providence and managed liy
/m. Harding, to open Labor Day;
le Humboldt. Roxbury, opens Labor
>ay with Fred Murphy as manager;
le State at Stoughton and the State
t Milford. Mass., owned by Regional
heaters. Boston, to open the middle
' next month and the State at Hart-
)rd, acquired by Moe Mark inter-
>ts, which opened Friday night.
Eltabran Signs with Gotham
Atlanta — Twenty-four Gotham pic-
ures and two Mrs. Wallace Reid
pecials are announced on its new
eafon schedule of release by Elta-
ran headed bv Thomas A. Branon.
ittsburgh Penn Opens Labor Day
Pittsburgh — Loew's and L^nited
rtists' Penn. nearing completion at
enn Ave. and Sixth St.. is sched-
led to open Labor Day. It seats
600, and the price range will be
om 25 to 75 cents.
Gene Austin at Ritz
Birmingham. Ala. — Gene Austin,
■ Victor records, opens at the Ritz
idav for one week.
Ingram Remodels
.•\shland. Ala. — Ernest F. Ingram
IS completed extensive remodeling
his Ingram.
St. John Plans Comeback
Sylacauga, .'Ma. — Randolph St.
>hn, who recently sold his interest
the First National and American.
II not retire. After a brief vacation
! will re-enter the business in an-
her town.
Jaffa in Charge of Dixie
Birmingham, Ala. — Ben JafTe has
"en appointed manager of the
ixie.
Labor Rovv Stirs
as Zero Hour Nears
(Continued from Page 1)
were deadlocked on proposed new
agreements.
Baltimore is another of the tew cit-
ies preparing for a walkout of opera-
tors, which would close all but three
of the picture houses of the city. The
union has submitted its new demands
and leaders were to meet with ex-
hibitors yesterday in an effort to ar-
rive at a decision on the demands
which embody increases only for op-
erators at the larger houses.
Meanwhile, considerable feeling
has been aroused by charges filed
with the governor against Harry
Cluster, local exhibitor, who is a
member of the state board of exam-
iners of operators. He is charged
with conducting a school to prepare
applicants for licenses and with fur-
nishing students answers to questions
scheduled to be asked in examina-
tions. The governor will probe the
complaint on his return from a va-
cation.
In New York, the chief concern is
over demand of musicians for a wage
increase approximating 25 per cent.
Negotiations are being conducted
with the union by the T.O.C.C. The
Vaudeville Managers Protective Assn.
is conducting independent negotia-
tions for the larger circuits. Efforts
will be made at meetings today to
arrive at some agreement.
Washington exhibitors to date have
failed to agree to demands of opera-
tors for increases, but a settlement
is expected by Thursday. The cap-
ital, which a year ago was einrolling
students in an operators' school, feels
little apprehension over the possi-
bilities of a walkout.
Minneapolis has disposed of mu-
sicians' demands, with settlement
made on last year's scale. However,
operators and stagehands are holding
out for increases, and exhibitors are
ju'^t as tirm in refusing the increases
demanding a reduction instead. A
representative of the American Fed-
eration of Labor was called here in
an effort to bring about a settlement.
Musicians and stage hands at
Chicago have presented new demands,
which now are being negotiated. The
city recently averted a strike of op-
erators at the Belmont, in a con-
troversy over whether the Orpheum
circuit must maintain the force of
four men employed while the house
was under Lubiner & Trinz control.
The dispute now is being arbitrated
St. Louis suburbans, chafing under
the strain of overhead, demanded re-
lief in the way of a wage reduction
bv musicians, but obtained a com-
promise settlement under terms of
which the size of orchestras demand-
ed will be reduced
Reduction of playing time is
sought by Kansas Citv exhibitors in
their deliberations w^ith musicians,
who seek increases. Operators there
are sponsoring an ordinance which is
feared will clow running time and
necessitate employment of additiona'
opfrators.
Houston. Tex., anticinates trouble
in the onen shop policy recently
adopted by five theaters, foflowing
a walkout at one house.
Elizabeth. N. T., V.'aterKiwn and
F. & R.-Publix Deal is
Hinted at Minneapolis
(Continued from I'age 1 )
houses in Minnesota, North and
South Dakota and Wisconsin.
Since early this year, F. & R.
has been in the speculative spotlight
with a number of deals on for pur-
chase of an interest in the chain by
producer-exhibitor firms. The chain
is in a strong position strategically,
dominating this Northwest territory.
In addition, it is the largest circuit
without a direct producer affiliation,
although the firm was one of the
original franchise holders pf First
N'aticnal.
There has been pending a deal to
pool interests with the Saxe chain in
Wisconsin, but several stumbling
blocks have prevented consummation
of these negotiations.
Location of M. P. Club up
at Meeting of Committees
(Continued from Pane I )
sidcrable delay, occasioned ij>- the
chartering of a previous but now de-
funct organization under the same
name. There will be present at to-
day's meeting, in addition to the com-
mittees named, the chairmen of the
various committees and the officers
including William A. Johnston, Ar-
thur Loevv. .\\ Lichtman, X'ictor Sha-
piro, Bruce Gallup, Jerome Beatt.w
Dave Chadkin, l^Lddie Eschmann.
Walter Moore. William Brandt, Lee
Ochs and Paul Gulick.
Jessie von Klein Appointed
Jessie von Klein, for the past year
assistant in the publicity department
of Rayart, was this week appointed
director of publicitj' to succeed Rich-
ard Weil, who resigned to take up
other work in Hollywood.
Take Over Chambersburg Rosedale
Chambersburg, Pa. — Chambersburg
Theater Co., owner of the Capitol,
has taken over the Rosedale from
the Cumberland \'alley Amusement
Companj-.
Herkimer, N. Y., are experiencing
difficulty. At Elizabeth, three houses
are being branded unfair for open
shop policies.
Negotiations are under way on de-
mands of the three crafts at Los
Angeles, for increases in wages.
-Nlusicinns are demanding increases
at Toronto, and threaten to call out
the other two crafts in event their
demands are refused.
And Thafs That
By PUIL U. DALY
T>IG league showmanship is being
'^ used by P. H. McDonald in put-
ting over the Glen theater at Wat-
kin's Glen, N. Y. Mack plays 'em
right out of the can and his box of-
fice is showing results.
Underground -pictures are an in-
novation at the Tristate lead and
zinc mines at Cardin, Okla. The
pictures show the hazards of mining
and are projected on the walls of
the mine instead of on a screen.
When Dave Werner, Carl Laem-
nile's representative, saw a crowd in
front of the Central before show
time Sunday, he dug up a set of ex-
tra tickets and with the house
manager. Cooper, hastily arranged a
special performance sandwiched in
between the afternoon and evening
shows. Universal says tiie film had
played to more than 1,200 over the
normal capacity of the house during
the first six days of the run.
First Nat'l Business
Increases 10 Per Gent
(Continued from Pane 1)
cifically, init including the industry
at large, I can truthfullv assert." said
Depinet "that I never knew a sea.son
to start off with better prospects than
the present one. This is not just
talk, hut is backed bv actual figures.
_ "For anvone who believes that the
picture business is settling into a
lump I suggest a few weeks spent on
the Coast in touch with the erreat pro-
ductions beine made, followed by
visits to exhibitors who are up on
their toes ready for the biggest of
motion picture vears."
Film Producer Convicted
Hollywood — Thomas C. Regan,
promoter of a film venture was found
guilty on two counts in passinc:
worthless checks. He paid his head
carpenter with the checks, when the
firm's funds were exhausted.
E^tes at Sarasota
Sarasota, Fla. — Malcolm Estes.
who has been associated with E. J.
Sparks Enterprises for several years,
recentlv took over management of
the Edwards and Sarasota, Universal
houses.
1/ You Are A Theatre Manager You Need
\ BUILDING THEATRE PATRONAGE }
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The first and only book on theatre manasrement and merchandising
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•MEMOmES"
i^ SHORT REEL GEMS FOR 1927-1928
paramount theatre JS[.
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WHAT THE CRITICS 9AID ABOUT "MEMORIES
OUmNGTHE SHOWING OF THIS COLOR.
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VAR I ETY- A PLEASING INTERLUDE THAT
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"ISLE OF JUNE" " "GREENWICH VILLAGE ROMANCE*
"THE TRAIL OF A RANGER" MEMORIES"
"FISHERMAN'S LUCK" "COMRADES"
"CLOTH ES MAKE TH E WOMAN* "SCAR FACE"
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$f^ NEWSPAPER
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ALL THE NEWS
ALL THE TIME
'OL. XLI No. 52
Wednesday, August 31, 1927
Price 5 Cents
Forecasts
rHE advance guard of the
new season's output looks
very promising. Of the
lany hundreds of features which
,111 descend on exhibitors this
ext amusement season, there
\\\\ be m; ny duds. Theater
wners shov .d expect them.
But in tht: running will be a
ilentiful i^'oply of first-class
•ox-office terial. A steady,
onsistent .,- of product week
n and w jut. And, when
ou figure lUt, it is the aver-
ge, good jduction that the
xhibitor n ds as the backbone
'f his shows. Of this type of
ilm, indicaions point to plenty.
A Di -ector Rambles
Henry King, talking of picture-
■^ of today, remarks:
he unappreciative audience of
rday is the intelligent audience
loday. I believe picture-goers
re weaning themselves away from
he happy ending in favor of the log-
zz\ ending, despite that the termina-
ion of a vorthwhile story may be
inhappy".
VVe burn incense at the shrine and
flPer mighty prayers that this is so,
or the avenues which would thus
>pen themselves to producers would
>e many and worthwhile indeed. And
>f stories, King declares:
"The worthwhile picture is the one
vhich h;., story merit. In other
A'ords, a production must have an
■xcuse for being and if the story
bread is bare, shopworn or weak,
he result shows it."
Pearly words of wisdom.
Eckman Moves Up
From the ranks came Sam Eck-
nan, Jr. Now he moves further up
he ladder of success. For Eckman,
low Eastern District manager for
Vl-G-M, goes to London shortly to
lo special sales work for his com-
)any. His record over a period of
>ears speaks well enough for this
Executive's ability.
Eckman will fill the new post with
i goodly measure of success. Of
hat we are sure. Many American
organizations have sent the wrong
nen overseas, but Metro's choice in
fhis instance is bevond all criticism.
i .• ' K A N N
Chicago Strike to Spread if Attempt
Is Made to Run with Non-Union Help
Katz Denies
Sam Katz yesterd' y den-
ied the story published in
THE FILM DAILY that
Publix intended d' nosing
of its small town eaters
in order to conce' ■ ite on
big houses. ''^"
) d^9
-TTl"
RED INK SEENfO. MOST
THEATERS IN SI LOUIS
St. Louis — There will be a consid-
erable amount of red ink used by
local houses during the current sea-
soUj according to a survey which dis-
closes that subsequent run and neigh-
borhood houses generally have had
an off year. The larger houses have
been pressed hard to keep up re-
ceipts.
This situation is reflecved some-
(Continued on Page 5)
f BO ABOLISHES STOCK
COMPANY AT STUDIO
Hollywood — Abolishment of the
FBO stock company and decision to
retain only stars and a small group
of players being groomed for star-
dom under long term contracts is an-
nounced by William Le Baron, vice
president in charge of production. All
other actors to be used in company
pictures are to be selected from the
open market.
"The stock company of players un-
(Continued on Page 5)
Eckman Going to England
On Special M-G-M Work
Samuel Eckman. Jr., district man-
ager for ^^etro-Goldwyn-Mayer for
New York, Albany, BufTalo. New
Haven and Boston, will leave for
England in the near future to do
special work for Jury Metro-Gold-
{,Cont{nued on Page 5)
WINDY CITY READY FOR SHOWDOWN WITH
EXCHANGES CUTTING OFF FILM SERVICE
Chicago's labor row, which has resulted in closing of between
350 and 400 of the city's theaters would become national in scope
in event any attempt is made to operate theaters there with non-
union workers, William Canavan, president ofthe International
Alliance of Theatrical Stage Employes and M.P. Machine Oper-
ators, pointed out yesterday in commenting on the situation
caused by the lockout.
His comment, Canavan added was unofficial, because the or-
ganization is not concerned, so far in the situation, which is being
handled by the local union at Chicago.
Officially, said Canavan, his association has no knowledge of
the affair, for it has not been made acquainted with the facts by
the Chicago local, nor has it been asked to act in the matter.
Under the union contracts, Canavan pointed out, if any at-
tempt is made to operate the houses with other than union help,
union employes in all other houses of individuals or chains making
such attempt might be ordered to strike.
Chicago — Lines in Chicago's bat-
tle between theater operators and
operators are being drawn tighter
as Chicago today is starting its third
pictureless day.
The closing of theaters by the ex-
hibitor unit, in retaliation for a sud-
den strike called against Orpheum
houses by the operators local, has
caused a sensation throughout the
city, with estimate made that 25,000
theater employes are out of work.
Two developments stand out to-
day as presaging a drawn out battle
to decide the issue of strength be-
tween employers and the operators'
union. The first is the action yester-
day of exhibitors in giving a rising
vote of confidence to committee deal-
ing with the unions and to President
Jack Miller, with full power to act.
They also voted to keep their houses
closed indefinitely until the difficulties
with the unions are settled satisfac-
torily. They claim to have 96 per
cent of the theaters in their member-
ship, which are pledged to remain
dark. The other is the action of ex-
changes in castincr their lot with the
exhibitors, announcing they would
cut off supply of films to all theaters
in the Chicago district. The Ran-
dolph, grind house, was the only loop
theater in operation yesterday.
Exhibitors declare they are de-
termined and will not yield to what
they term are the unreasonable de-
mands of operators with which thev
(Continued on Page 6)
ALL-CANADA STRIKE IS
HINTED AT TORONTO
Toronto — ^Picture theaters are the
stumbling block for musicians in get-
ting wage increases, which if not
secured today will result in a walk-
out of LOOO theater employes, ac-
cording to J. Weatherburn, business
agent of the union, with possibilities
of a strike extending throughout
Canada.
Meanwhile, the managers are ad-
(Conlinued on Page 6)
M. P. CLUB SEEKING
SUITABLE QUARTERS
A meeting of the officers and chair-
men of the various committees of the
Motion Picture Club of New York
was held yesterday at the Astor.
The object was the consideration of
several articles to be incorporated in
the constitution and by-laws, the dis-
cussion of six possibilities for tem-
porary quarters and the initiation of
(Continued on Page 5)
z^MSl
DAILV
Wednesday, Aug. 31, 1927
JtLLTHE NEWS
ULTHE TIME
»D)Slb¥>
Vol. XLI No. 52 Wtdnesday, August 31, 1927 Price 5 Cents
iOHN W. ALICOATE
Publisher
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York, N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00: 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday.
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel: 'Phone,
Drexel 7000 and Washington 9794. London-
Ernest W. Fredman, The Film Renter, 58,
Great Mariborough St., London, W. I. Pans
— La Cinematographic Francaise, 5, Rue
Saulnier.
Financial
Quotations
High
Low
Close
Sales
•Am. Seat. Vtc. .
47
•Am. Seat. Pfd. .
48
*Balaban & Katz.
....
60
*BaI. & Katz Vtc
73 K
Eastman Kodak .
1fi9M
167
167/,
1,266
*tFilm Inspection.
4
♦First Nat'l. Pfd.
100!^
Fox Film "A". .
66^^
65ii
66^
766
*Fox Theaters "A"
17 V,.
17-/8
17'/«
800
•Intern'l Project.
8/.
Loew's, Inc
56S^
55Vi
565/^
3,566
ttLoew's, 6s 41ww
104
104
104
3
*ttLoew's.6s41xlwar. . . .
99/2
•M-G-M Pfd. ...
25/2
♦M. P. Cap. Corp
9
•Pathe Exchange. .
7
tPathe Exch. "A"
3,1
ii
33
566
ttPathe Exch. 7s37
100 '4
100
100
15
Paramount F-P . .
103/2
101
103/2
6,100
Paramount Pfd. .
nw^
n9'4
119/
100
ttPar,Bway.5Vis51
\f)ny^
10054
10054
15
♦*Roxy "A" . . .
31
29
•*Roxy Units . . .
36
a
**Roxy Common
8/.
7/2
....
Skouras Bros. . . .
36
36
36
Stan. Co. of Am.
68
6754
68
tTransLux Screen
4i^
4->^
Wf.
ioo
*tUniv. Pictures. .
33K
*Univ. Pict. Pfd..
• t • •
100
tWarner Bros. . . .
16
14.^8
16
466
Warner Bros. "A".
23^8
23
23
700
•Last Prices Quoted **Bid and Asked (Over
the Counter)
tCurb Market ttBond Market
NC)TE: Balaban & Katz is listed on the
Chicago Board; Skouras on the St. lx)uis
Stock Exchange and Stanley in Philadelphia.
When you think of
INSURANCE
you are thinking of
S T E B B I N S
Specialists in Motion Picture
and Theatrical insurance for
tht past twenty year*
Arthur W. Stebbins & Co., Inc.
1540 Broadway N. Y. C.
Bryant 3040
Campaign Against 'Cycling
on in Washington Zone
Washington — Campaign against
bicyclers is continuing in this terri-
tory following exposure of the first
case in several months which re-
sulted in a fine of $225 against J. H.
Haynie, Town Hall, Solomons Island,
Md., for switching films to a theater
at Prince Frederick. The damage
awarded was five times the rental of
the film concerned which were
"Mark of Zorro", "The Eagle", "W'ild
Justice" and "Peter, the Great."
liaynie admitted the charge in a
letter to the board claiming ignor-
ance as his defense. Board mem-
bers, however, passed sentence when
it was testified the exhibitor had re-
ceived several warnings to discon-
tinue bicycling.
Make-up Artists Stage Ball
Los Angeles — First annual ball and
mardi gras of the M.P. Make-Up
Artists Ass'n, was staged last night
at the Hollywood Roof, as part of
the Greater Movie Season celebra-
tion. Charlie Murray was master of
ceremonies. A number of Fanchon
& Marco and Doc Howe acts were
presented. Make-up and costume
contests were featured in the event
which is to be an annual affair.
Asks Contract Approval
Los Angeles — Audrey Ferris will
be the first applicant for Superior
Court approval of a minor's contract
for dramatic employment, as provid-
ed for in the recently-passed law
when today she asks the court to join
with her in a film contract, calling
for $75 a week, with optional renew-
als at a scale rising to $750 weekly.
Roach, Luncheon Guest
Hal Roach is to be guest today at
a luncheon at the Astor.
Capital Zone Organizing
. Washington — Salesmen here arc
carrying forward plans to form an
association similar to M.P. Salesmen
of New York, as decided upon at a
recent meeting attended by around
100 sales representatives.
Lesser East
Atlantic City — Sol Lesser is here
for the Labor Day week-end after
which he will visit New York. He
traveled East with Henry King.
King in Town
Henry King is in New York from
Hollywood. His latest picture,
"The Magic Flame" goes into the
R'alto following "The Way of All
Flesh".
Brown Sailing
Colvin W. Brown, vice-president
in charge of foreign distribution for
FHO, sails tonight on the Beren-
garia. His first stop will be Paris
and then Berlin and London. He
expects to be away from New York
about eight weeks.
"Glory" to Play Academy
"What Price Glory" is to open the
new season Sept. 5 at Fox's Acad-
emy of Music on 14th St.
First Run Competition
from New Orleans Palace
New Orleans^The Palace, which
for several years has played Junior
Orpheum time has changed policy,
for a time at least, indefinite some
say, and will open the regular sea-
son Sept. 3 with "What Price Glory,"
for an extended run at 50 cents top.
Local reports say the change of pol-
icy from vaudeville to pictures is in
reprisal for the Saengers' vaudeville
activity at the New Saenger and oc-
casionallv at the Strand.
Gilda Plans Personal Tour
tiilda (jray's first feature for LInited
Artists release, "The Devil Dancer,"
will be issued late this year in con-
junction with her personal appear-
ance.
Glynne Gets Sag Harbor House
Mike Glynne, Long Island chain
operator, has acquired the Elite, Sag
Harbor, 'and will change its name to
the Sag Harbor. The house seats
800.
Defrenne Gets Mexico, Mo., Control
Mexico, Mo. — W. F. Defrenne, city
salesman in St. Louis for Paramount
has purchased a controlling interest
in the Liberty Theater Co. here and
arrives tomorrow to take active
charge of its two houses, the Lib-
erty and the Orpheum.
Lumas Seeks Suit Dismissal
Lumas has applied in the Supreme
Court for the dismissal of a suit for
$-15,000 brought by the M. P. Guild.
The plaintiff alleged that in Septem-
ber last the parties made an agree-
ment by which the guild was to make
two films for the defendant and re-
ceive $8,000 for services and half
of 75 per cent of the income from the
sales of the films which it was guar-
anteed would amount to $35,000. The
plaintif? claims to have spent $2,000
in making the films and sued for a
otai of $45,000. The defendant al-
leges that the contract was not bind-
ing and that there is no valid claim
against it.
Stafford Wins Round in Suit
In suit of the E. H. Stafford Mfg.
Co. against the Schenectady Strand, to
collect $1785 due for chairs furnish-
ed, the plaintiff obtained an order
from Supreme Court Justice Cal-
lahan to serve the papers on the de-
fendant by mailing them to the
Strand of .Schenectady because al-
though William Shirley, president,
has been at the Hotel Astor, and
William Rafferty. treasurer, has been
taying at the Waldorf-Astoria, it
has been impossible to find either
one of them.
Developing— Printing
and TITLES -
Specializing in First Prints
35 and 16 m. m. equipped
130 West 46th St. Bryant 4981
This Modern Age!
Transportation of animals by air
plane is receiving the serious consid
eration of M-G-M officials, so the.
have arranged to transport Leo, thei
trade-mark lion, from Culver City t
Roosevelt Field in the first non-sto
flight with an animal as the sole pas
senger. This announcement has bee
issued with full details to the pres
by Howard Deitz. Leo will have
special flying cage built for him, antj
vvill be furnished a liquid diet, sp4(
cial piping to keep him warm, anif
all that sort of thing. It seems tha
one of the greatest problmes of cir
cus men is that of quick transportai
tion. So here is the solution. Hovk
ard Dietz vouches for the story bjl
stating that the written contracts an|
in his possession, and any sceptica]
newsi)aperman can see for himself.
Sourkes Gets Quebec Post
Quebec — Irving Sourkes, formerl;
with United Artists, has been name
manager of the Auditorium, soon t
be opened by Keith-Albee. The hous
has been rebuilt and its seating ca
pacify increased to 1,800.
Back on 7-Day Basis
Chicago — Fred Cleveland has re
stored a seven-day policy at the Cir
cle, W. Roosevelt Rd., following re
pairs.
Betty Bronson for British Film?
Hollywood — Betty Bronson is re
ported sought by British Nationa
Pictures for a role in "The Constat]
Nymph." Negotiations previous!
had l)een conducted for services ol
Dorothy Gish.
Dillon Extends F. N. Contract
Los Angeles — John Francis Dillon
director, has just signed a new long
term contract wtih First National.
If You Are in the
Market for Any Kind of
MOTION PICTURE
APPARATUS
CONSULT US AND SAVB
MONEY
SEND FOR OUR PRICE LIST
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▼▼110 West 32'^St,Ncwyork.N.y**'
ri Pheoa Ponna. 0S30 11
I Motion Picture Department ]
I U. 6. ud Canada Aetata foe Dabrto I
'WE NEVER DISAPPOINT"
ptow FjlH
cSiORATORi^
INCORPORATED
220 WEST 42^-° Street
NEW YORK
PHONE-CHICKERING 2937
ALLAN A. LOWNES, CEN. MCR.
'^paramount news is so far
ahead of all others I have
seen that there is no
comparison
y r>r)
7. W. McKay , Strand Theatre, Rutland, Vt,
^ We said these changing times demanded a new and greater news reel.
We said Paramount News was it. Now the actuality proves it — on the
screen. Don't take our word for it. Read the enthusiastic comments of
lucky showmen who have played it from its first issue, August 1st. We've
a barrel more of wires and letters even more flattering. Nation-wide
praise for Paramount's daring step that has ^^put the news reel ten years
ahead of where it was." ^ Screen the current issue of Paramount News
for yourself. You'll catch the difference from other news reel at once.
Events flashed on the screen before the newspaper headlines dry. All
previous standards of speed beaten a mile. The whole world combed by a
I
mammoth camera staff, as only Paramount can. Crisp, modern headlines.
Breezy tempo. The news reel of these swift, breathless times. Paramount
News. "Eyes of a new world." Twice weekly. 1927's public demands it.
exhibitors hail the new
and greaternews reel!
Mr. McKay^s letter in full :
^ ^'My hearty congratulations
on your first release of Para-
mount News, which we are play-
ing today. This news reel is so
far ahead of all others I have
seen that there is no comparison.
^ ^'"Comincnts from audiences
are the greatest ever received
from a production in this house.
There is no question in my
mind but that Paramount News
now tops all other news reels."
Mr. E. R. Rogers of
Chattanooga, Tenn., wires:
^ "The news reel takes on a
new and significant meaning
with the advent of Paramount
News. We marveled at the show-
manship displayed in its con-
struction, at the excellent
photography, at the clever
titles and sequences. When we
received scenes of Bobby Jones'
arrival in Atlanta Sunday for
showing Monday, off went our
hats again to Paramount News."
"Fastest service ever," says
Mr. Edward Johnson, president
California Theatre Co.
^ "ParamountNews service best
ever. Subway bomb explosion
received here Sunday — fastest
service ever received from the
East. Paramount should be con-
gratulated on Editor Emanuel
Cohen."
"Paramount News best,"
wires Mr. Mike Glynne,
Long Island exhibitor:
^ "Paramount News best news
reel we have shown in my thea-
tres this year. Congratulations
to the staff."
Mr. A. C. Gortatowsky,
Atlanta, Ga., showman,
expresses enthusiasm:
^ "Ran first issue Paramount
News yesterday and Monday.
It's a cracking good news pic-
ture. Much success with it."
Mr. Will H. Hays writes
Editor Emanuel Cohen :
^ "I was very much pleased to
see the first issue of the Para-
mount news reel. It was a splen-
did one and I want to send you
a word of congratulation and
ishes."
best
WIS
-«^®»«»-
" Didn't realize there could be
so much difference," Mr. C. T.
Perrin, Sterling Theatre, Greeley,
Col., writes:
^ "The first issue of Paramount
News is about the best news-reel
I have ever had the pleasure of
seeing. / didn^t realize there
could be so much difference in
the subject.
^ "I want to mention particu-
larly the titles — how much easier
to read and to remember than
in any other news reel. Every-
one in the audience thought it
was great."
Mr. Exhibitor C. B. Grimes, of
Tuscaloosa, Ala., sends
congratulations :
C| "My compliments on Para-
mount News. The service from
Atlanta was par-excellent. Show-
ing picture today on Bobby
Jones' welcome in Atlanta yes-
terday afternoon. Congratula-
tions to Paramount."
"Went over great," enthuses
Mr. S. Dannenberg, Strand
Theatre, Birmingham, Ala.
^ "Paramount News went over
great. You are to be particularly
commended for the speed with
which you got Bobby Jones' ar-
rival in Atlanta on our screen.
Best wishes for a world of suc-
cess."
paramount news
I
THE
Wednesday. Aug. 31, 1927
-<^E^
DAILY
OUU TIPS WUCU MIAM DOOACS rOO SUOWMCN
■'The Callahans and Murphys"
(M-G-M)
Banner six feet wide and 16 feci
'•>np was hung on side of corner
•ore building in main business see-
on. The wording on the sign read.
Ail the brick in this building would
jirovide the necessary ainniunition for
a first-class tight between the Cal-
lahans & the Murphys — See the
fight and the picture at tlie Carolina."
A 'last line" contest was run in one of
the local papers whereby the con-
testants were required to give a last
line of a supposed conversation be-
ween Mnrphv and Callahan. — Roy
L. Stuart, Carolina, Greenville, S. C.
"Fireman Save My Child"
(Paramount)
By means of a motor attachment,
cut-outs of Beery and Hatton were
made to go up and down a pole. The
motor was concealed behind the dis-
play made of compoboard and con-
tained this copy, "Wallace Beery and
Ra\ niond Hatton — Here they come —
Faster and tinuiier than ever!" By
using an 18-inch arm on the fly
wheel, a pull of 36 inches was ob-
tained. The weight of the two fig-
ures (cut-outs) brought them down
and the motor would push them up
again. — J. P. Harrison, Hippodrome.
VVaco, Tex.
M.P. Club Seeking
Suitable Quarters
(Continued from Page 1)
a membership drive. This drive is
for charter members and will end, as
was voted at one of the preliminary
meetings, thirty days after the char-
ter has been granted. In all prob-
ability, the charter will be granted
before the end of this week, which
would bring this charter membership
drive to a close on Sept. 30.
At this same time, too, the initia-
tion at tiie charter membership rate
of SIOO will be terminated and the
permanent initiation fee at a much
higher figure determined upon. One
of the clauses under consideration
'was the requirements of membership,
and this was definitely settled. At
the start, at least, there will be no
class of membership for those who
are not in some way directly inter-
i sted by occupation with the indus-
t ry.
Six sites or possibilities for club
• luarters were submitted by the com-
mittee having that matter in charge
and were thoroughly discussed. All
except one were in the center "of the
theatrical district. Two were in
modern hotels, three in office build-
ings, where a restaurant provided a
possibility for the elimination of club
catering, and one was a proposal to
combine with another club.
A committee, consisting of presi-
dent Al Lichtnian. David J. Chatkin
and Lee Ochs. was appointed to get
the rock bottom prices on the three
situations which were regarded as
most promising and make report to a
general meeting to be held in the
Astor Hotel on Sept. IS.
Kcd Ink -Seen for Most
Theaters in St. Louis,
(Continued from /'ai/f 1) |
what JTi the stock market quotations
of liual film stocks. On .'Vug. 27
Sk.niras A was held at $38 asked,
while one year ago $55 a share was
offered for the .same stock. It jiays
$3 a year dividends. .St. Louis
.Amusement .\ closed Aug. 27 at $41
bid compared with $49 a share in
l'J26 on the same data. This stock
pays $4.50 a share per year.
Several reasons are advanced for
the differences in the financial ex-
perience of the municipal opera and
the airdomes and sunmier theaters
of .St. Louis this year. Going into
the opera season the Municipal Opera
Ass'n had advanced ticket sales well
in excess of $100,000. This represent
about 25 per cent of the possible to-
tal receipts for every night of the en-
tire season at prevailing box office
prices.
In CO operatimi with railmails entering .'^t.
I/Otiis the opera alsn put on an extensive
campaiKn to pojiularize the city as a summci
resort center and as a resnlt more than 2.'>.-
000 visitors came into St. I.ouis via rail-
roads and intenirhan cars to visit the opera,
while it is prnbalile an equal number motored
to St. I.ouis from distant points for the
same purpose. Receipts from that source
are estimated at $75,000.
In addition opera officials worked with
conventions to include a visit to the opera
as part of their entertainment proRrams. An-
other $100,000 was brought to the box office
in this manner.
These channels of income, which are ab-
solutely neglected, so to speak, by first run
theaters and certainly by the secondary
houses and neighborhood shows of ."st. I.ouis,
account for more than 70 per cent of the
total income of the \ery popular outdoor
municipal theater.
On the other hand first runs, secondary
and neighborhood houses depended almost
entircK on rcKular patrons to keep up re-
ceipts and the bad weather coupled with un-
employment in many <iuarters has resulted
in a very poor season for practically all
concerned.
Heads St. Louis Managers
St. Louis — Everett Ha>s. manager
of the St. Louis, has been named
president of the St. Louis Theater
Managers' Ass'n. Other officers of
the association are: Henri Chou-
teau. Odeon, vice president; Paul
Beisman, American, secretary; James
P. Hrcnnan, Grand Opera House,
treasurer.
Heilig Gets Tacoma Lease
Taconia — City Theater Co.. headed
by Calvin Heilig. will oiierate the
2,000-seat house under construction
at Second and Broadway. Tacoma.
The opening is scheduled for Oc-
tober.
U.A. Seattle Deal Changed
Seattle — I'liitcd .Artists will not
oiierate the Liberty in association
with W'esco, but the Hippodrome in-
stead. The Liberty will retain its
name while the Colliseum is being
changed to the United Artists.
Sheehan Returning Tuesday
W'infield R. Sheehan, vice-presi-
dent and general manager of Fox.
returns Sept. 6 to complete arrange-
ments with William Fox for premiere
of "Sunrise" at the Times Square.
^ HO Abolishes Stock
Company at Studio
{Continued from Paije 1) i
der long term contracts always has ;
been economically imsound, both from
the standpoint of the pr<iducing com-
pany and the actor", explains Ix-
Haron. "LInder the stock company
regime the producing organization
has been forced to pay salaries for
idle time of actors and in order to
eliminate this cost many times play-
ers have been cast in parts not suited
to them. This has hurt the company
and the (ilayers. In the future the
liieturc actor will be handled in the
same manner as the legitimate stage
actor.
"Uy abolishing the stock company I'^BD
hopes to (;et the best actor or actress avail
able for the principal roles in its pictures.
"With this new system of casting all play
ers who are competent and Rood actors will
be in const.-uit demand and they will be able
to work .SJ weeks a year. As it is now
under the stock company plan, very few of
the men or women under contr;iet work even
iO weeks for their year's pay. This eondi
tiou is obviously inisound and by eliminaliiiK
this practice KHO hopes to be leadinc the
way toward better conditions for all con-
cerned."
.At the present titnc FBO only has
three western stars, Tom Tyler, Bob
.Steele, Buzz Barton; .Al Cooke and
Kit Guard, comedy team, Frankic
Darro. child star, and three directors,
Leo Meehan, Ralph I nee, and Rob-
ert De Lacy, under long term con-
tracts. All other players and direc-
tors are hired by the picture.
Start Williamsport House
Williamsport. Pa. — \'alentine Lup-
pert h-is started construction on his
theater on the Linck block site.
Eckman Going to England
on Special M-G-M Work
(Continued from I'apc 1)
wyn, Ltd., as designated by Arthur
M. Loevv, head of M-G-M's foreign
department.
His friends in the industry will
tender him a farewell dinner at the
Astor on Sept. 7. The committee in
charge includes David Rosengarten,
of M-G-M who may succeed Eckman
as district manager; Max Felder of
the Bio-Carbon Co.. Louis Phil-
lips, secretary of the New York Film
Board of Trade and the editor of
THE FILM DAILY.
The Pacific Lodge (Masonic) of
which Eckman is a past master will
collaborate in the preparation.
Portland House Changing Hands
Portland, Ore. — Wesco tomorrow
takes over operation of the Rosewav.
purchased from H. J. Updegraff.
IJpdegraflf will manage the house and
the nearby Hollywood.
Birmingham Orchestra Here
After completing a tour of the
country, the Oliver Xaylor orchestri
of Birmingham, which has been fea-
tured at a number of picture houses,
is makitiE' its headquarters in New
York.
Norfolk Report Discredited
Norfolk, \'a. — Following denials
by both parties, it is generally ac-
cepted here that there is no founda-
tion to reports that Wilmer & Vin-
cent, operator of the Norby and
Granby was to acquire Loevv's State
and the Loew house under con-
struction.
A Little
from "Lots"
a^^_ By RALPH iyiLK
WILLIAM RUBENSTlilN and
Helenc Turner (jf Walter Fut-
..1 Prod., have hurled a challenge to
I lie industry. They defy any mixed
doubles tennis duo. 'l"iieir "boss,"
Walter Futter, has been going "great
guns" in golf at Rye, N. Y., and is
expected to make a good showing in
the film tournament on Sept. l.<.
Mr. and Mrs. Harold Lloyd
are now feeling at home in New
York, having taken an apart-
ment here. They brought their
cook, maid and chauffeur from
the Coast.
Harold Heiidee, formerly reneurch
expert (it the I'urumonut and Cos-
mopolitau, hax returned to the ntage.
He u-ill appear in "The Triumphant
Bachelor," written by Owen bavin,
who xvus a member of the writing
staff of the Paramount Long Island
studio.
Al Orenbach, who has
"dressed" sets at various
Eastern studios, is dressing
the sets of the Rainbow color
series.
Jay A. "Kitty" Howe of the
Harold Lloyd unit is a great
booster for "Saturday's Chil-
dren."
Hal Roach, one of the Coast's
best polo players, is in the East.
He came to Neiv York primarily for
the international polo matches.
Other interested spectators ^vill be
Harold Lloyd and Thomas Meighan.
Martin Quigley will, no doubt, at-
tend.
George Manker Walters, manager
of the Embassy theater, is co-author
of "Burlesfiue," which opens tomor-
row at the Plymouth. Walters at one
time directed a stock company in
Dcs Moines.
§0 near the Ocean it's called-
TriielBrtakers
^o modem in equipment and
well conducted it is known as
one of the Wbrlds linest Hotels
$o
plan a Sojourn by the Sea and visit
AITANnCaTY
new JCRSCY
BATHING FROM ROOMS
WHEN IN WASHINGTON VISIT
HARVEY'S RESTAURANT, 11th »nd
PENNA. AVES. FAMOUS SINCE 18S6
Chicago Strike to Spread if Attempt
Is Made to Run with Non-Union Help
(Continued from Page 1)
be closed unless the union came to
terms. Then the help was paid off
and the houses closed.
In advertisements in the newspa-
perSj the exhibitor association an-
nounced: "On account of arbitrary
demands of the Movie Picture Oper-
ators' Union all motion picture and
vaudeville theaters have been forced
to close. We regret this unpleasant
situation exceedingly, but we had no
other alternative."
DAILY
Wednesday, Aug. 31, 1927
saj' they have been "oppressed too
long."
Meanwhile, there is looming a sim-
ilar situatio!! affecting other crafts.
Exhibitors arc taking the same stand
with musicians, stating they will
make no concessions and flatly re-
fusing to grant the seven days' pay
for six days' work as demanded.
Stage employes' contract with pic-
ture and vaudeville houses expire
today, and there is little likelihood
seen that thej' will be renewed.
Legitimate and burlesque houses al-
ready have signed a new two year
contract with iTie stage craftsmen.^
In outlining exhibitors' views. Mil-
ler said:
"The exhibitors are tired of being
dictated to by unions and their of-
ficials. To hold our self-respect we
can give up no more rights as own-
ers. We will remain closed as long
as necessary to win our fight, no
matter vi'hat it costs us."
The trouble here is the outgrowtf
of a situation at the Belmont the
ater where the Orpheum circuit, in
taking over the hou.se on a combina-
tion policy, sought to dispense with
two of the four operators. A com-
mittee representing exhibitors and the
union averted a threatened walkout,
with arbitration agreed to among
four members representing both.
William Canavan, head of the In-
ternational Alliance of Theatrical
.Stage Employes and M. P. Machine
Operators, was to act as fifth ar-
bitrator in event of deadlock.
This agreement, the exhibitors
charge, was repudiated by Thomas
Malloy, business agent of the opera-
tors' union, who called a strike at
each of the nine Orpheum houses,
during a matinee, with the operator?
walking out during the show and
leaving the screens bare.
The Orpheum policy, the union
claimed, calls for two men in the
booth, and it was feared that a four-
man precedent here might have to
be extended.
Shortlv after, the exhibitor ass"^-
ciation announced the theaters would
You just can't
go wrong by
using the adver-
tising columns
of THE FILM
DAILY.
Film Ban Would Violate
Law, Malloy Declares
Chicago — Film exchanges could
not refuse to supply film to theaters
of the Chicago district without run-
ning foul of the law, Thomas Mal-
loy, walking delegate of the opera-
tors' local, said yesterday in declar-
ing he had not heard of any such
ban. The action was expected to
cause closing of practically every th'^-
ater of the city.
Malloy insists the fight is local
and denies knowledge of report that
officers of the international were
coming here, with the possibility the
strike would be extended to other
cities.
However, he said that if attempt
were made to operate the house with
non-union employes he would ask
the international to call a strike af-
fecting the other theaters of the cir-
cuit concerned.
stagehands, there is looming new
danger of a strike in negotiations in-
volving the Hennepin-Orphcum.
These negotiations are being slow-
ed up by the Orpheum situation in
other cities, particularly Chicago
where a row at an Orpheum house
has caused virtual shutdown of the
city's picture houses.
."Hjovvever, if operators arc called
oiit at tlie- •J4f"ii^l''"-0''pl'i<^^"ii here,
other theater 'toWners^-will "stick" and
throw out all union helji.
Concessions Avert Strike
of Des Moines Operators
Dcs Moines — Both sides made
concessions to avert a strike of oper-
ators here. Under terms of the set-
tlement, operators receive a slight
increase in wages.
Weber Announces Victory
for New York Musicians
Agreement has been reached pro-
viding for wage increases for the
3,000 musicians in Greater New York,
according to Joseph N. Weber,
president of the American Federa-
tion/of: Musicians. Musical comedy
and vaudeville as well as picture
houses are affected, he says.
AVeber stated a three-year agree-
ment was consummated. Musicians
receiving $68 will receive $72 next
year and $75 the third year. Those
in the present $8.^ class will get $87
next year and $90 the third year. All
houses are affected except those with
a 35 cent admission or less.
In reference to the New York situ-
ation. .Sol Raives of the T. O. C. C.
stated to THE FILM DAILY that
his organizaiton had not met with
the musicians' organization and he
denied any knowledge of the state-
ments made by Weber. The regular
monthly meeting of the T. O. C. C.
was held yesterday, hut no repre-
sentatives of the musicians were in
.'ittendance, Raives stated.
Twin Cities Strike Seen
if Orpheum is Hit
Minneapolis — Negotiations are pro-
ceeding daily with strongest efforts
to be made today to clear up the the-
ater craft wage situation which is
still up in the air here. While nego-
tiations have nointed to an inclina
Tenseness Marks 'Frisco
Conferences on Demands
San Francisco — Tenseness is
marking negotiations between theater
owners of San Francisco and Oak-
land and operators and stage em-
ployers, with last-minute efforts being
made to avert a walkout.
San Francisco stage employes de-
mand a $10 raise, with working rules
which would provide further increase
of cost to theaters. Operators are
asking raises ranging from $7 to $14
in several classified instances. Oak-
land stage employes ask a straight
$5 increase and working condition?
and overtime provisions which would
substantially increase their regularly
weekly earnings.
Capital Tries Hard to
Avert Sept. 1 Walkout
Washington — Conferences now are
being held between local exhibitors
headed by A. Julian Brylawski and
business agents of the musicians and
stagehands unions over a new scale
of wages and working conditions for
the coming years.
The unions have receded from
some of their demands, Brylawski
says, but musicians still are seeking
increases ranging from 20 to 39 per
cent and more men in the orchestras,
while stagehands ask increases of 17
per cent and more men.
Accord Reached in K.C.
as Musicians Accept Wage
Kansas City — Musicians have
agreed to the same wage scale as
that in effect last year, and the vari-
ous crafts are in accord here. Op-
erators arc working under the two
vear contract still in force.
Los Anja^eles is Confident
Strike Can be Averted
Los Angeles — Although stagehands
here have asked for a substantial
wage increase which theatermen sav
they cannot meet at present, it is
expected bv both sides that every-
thing will be ironed out satisfactor-
ilv and a decision reached Wednes-
tion oij^' exhibitors to grant slight day. Litt-le- possibility of a stri^p-^
wagS-," fiicreasts'. t-y"- dp'q-JUors ra'ijd!'r^Tifyr ^-f t/"'a ^-~| ^ -■^.'4^. ?
All-Canada Strike is
Hinted at Toronto
(Continued from I'aijc 1)
vertising for nnisicians, operators,
stagehands and electricians to re|)lace
union workers in event the general
strike is called. They have declared
they have more than enough appli-
cants on hand, a claim which Wea-
therhurn terms a bluff. When the
advertisements appeared in papers
out.side Toronto an immediate meet-
ing of the- operators local at Ottawa
was called, where, it is- understood,
possibilities of a general strike af-
fecting all Famous ho-U6«»s..in Canada
were discussed. '
Wage agreements had been signed
with four legitimate, stock and bur-
lesque houses, which had provided
increases, but Toronto labor men
openly blame N. L. Nathanson, man-
aging director of Famous' Canada
firm, for upsetting the negotiations
between exhibitors and musicians.
Two of the Famous houses here
are not affected, because of previous
increases. These are the Uptown
and Regent, the latter of which has
just reopened for an extended run
with "What Price Glory."
Exhibitors have issued a lengthy
statement to show exactly what in-
creases were being asked and also to
point out that three increases had
been granted the musicians in a con-
siderable number of houses during
the past five years. Details of the
wage situation were explained as fol-
lows: Suburban theaters, evenings
onh-, three hour performances, less
half hour for rest: Up to 750 seats;
present scale, $22 per week for men;
$30 for leaders. Increase asked: men,
$2; leaders, $12. Up to LOOO capacity:
present scale, %2?i for men; $35 for
leaaders. Increase asked: men. $3;
leaders, $10. Over 1,000 capacity:
present scale, $25 for men; $40 for
leaders. Increase asked: men, $5;
leaders, $15. At Pantages, Loew's
and Hippodrome, present scale is
$58 for men and $90 for leaders. In-
creases asked: $17 for men and $35
for leaders.
Baltimore Parties Silent
as Dickers Continue
Baltimore — There was little incli-
nation among either exhibitors or
operators while negotiations were
being continued yesterday to break
the deadlock caused by demand for
wage boosts and increase of the
number of men in booths of cer-
tain of the larger theaters.
Elizabeth Injunction to
to Argued Sept. 13
F^lizabeth, N. J.^ — Following the
strike of operators at the Strand,
Royal and Gaiety, controlled by Co-
calis Ainusement Co., effort has been
made to secure an injunction against
the operators' local 485 restraining
them from interfering with men em-
ployed in these houses. The hearing
before the vice chancellor in New-
ark has been postponed until Sept.
13. Meanwhile the operators have
gone back to work.
■y
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Pafhe Exchange. Inc.
61 MlLLI STUOIO PiCTUHIS - PATMC NCMS
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SHOWMAN)
GROUP
1
^<*HEWSPAPER
/'FILMDOM
^
/^LLTHE NEWS
ALL THE TIME
DU XLI No. 53
Thursday, September 1, 1927
Price 5 Cents
Some Facts
T was at the Astor yesterday.
Hal Roach hold the center of
the discussion which revolv-
around the sht)rt subject. He
d wliy the two-reel comedy
ind the going so rough.
Roach has a way of saying
lat lie thinks in straight-away
ihion. l'"or instance, he point-
the accusing finger directly
the exhihitor and blamed the
eater owner's indolence and
tlifFerence to an opportunity
r many of the problems which
ce comedy producers today.
Opportunity Gone Astray
Roach is of tlie opinion that the
^)rt subject has as definite a place
a pro^rani as the feature. To
lich we lend our hearty support.
■ argues the exhibitor still regards
.■ comedy as a filler, overlooks the
ance to boost it into one of the
portant units in his show and is
iitent to let it slide by without
iitering the attention of his audi-
oes on its entertainment valut-s.
lort-sighted, yes, but nevertheless
indisputable statement of fact.
Roach limits his negative on a two-
;1 comedy to $25,000 because as
an as he goes over this figure, he
ikes the red. Consequently, his
dget limitations makt it difficult
■ him and others no doubt, to im-
Dve the general standard.
The Lax Exhihitor
The majority of theaters have
ver attempted to take any short
bject, e-xcept the newsreels, seri-
sly enough. If they had, they
puld have built them up in the eyes
the public. Having once done
It, worthwhile shorts would have
ide their own way. And, finally,
ving done that, the return to the
aducer would have grown because
: exhibitor then would have dis-
vered he needed this type of pic-
"e.
These are some of Roach's ideas,
npered by our own observations.
;)re of the producer's arguments
11 appear in the Short Subject Quar-
ly of the little old paper, which
pears Saturday.
K ANN
SUNDAYSHOWSJANON
KIDS ASK[DIN QUEBEC
No One Found Responsible
in Probe of Montreal
Theater Disaster
Montreal — Sunday shows are fa-
vored, exclusion of children under 16
from theaters and establishment of a
provincial poster censor board urged
in findings of Justice Hoyer of the
Royal commission apiioiiited to in-
vestigate picture theater conditions
throughout Quebec. "The cinema
generally is not immoral," the decis-
ion said.
Sunday shows are necessary
throughout the province, according to
the decision, whose reconnnendation
of a poster censor board would abol-
ish poster censors in various cities
throughout the province. The pro-
pi ised board would work in co-opera-
(.Continued on Page 8)
PANTAGES' NEW POLICY
PROVES HIT IN TEST
Minneapolis — Pantages' v policy
change, from coml)ination to featur-
ing the picture over vaudeville, has
met with enthusiastic response here.
With "What Price Glory" as the pic-
ture and one act of vaudeville, a
slu)rter program than the usual pic-
ture presentation house offers, the
local Pantages has enjoyed two
smashing weeks, which will establish
all-time records at the theater.
Last week, the first four days
grossed $12,342 with the week round-
ing out about $15,000. This week,
(Co)itinued on Page 8)
Lichtman Realigns Sales
Force of United States
Realignment and expansion of the
United Artists sales department has
been completed by Al Lichtman,
general manager of distribution.
These include the merging of sales
divisions into one national unit, dis-
continuing the post of divisional sales
manager and appointing executives
who have held these posts to other
duties.
Paul N. Lazarus, hitherto western
and southern division sales head, has
been appointed to the newly-created
post of sales promotion manager. In
addition to other duties, he will edit
(Continued on Page 6)
Results of Wage Negotiations
Awaited as Deadline Passes
CHICAGO TIE-yP NEARS
100 PERCENT MARK
Police Guard Exchanges
After Threat — Riot
at "Insurgent" House
Chicago — The lockout is nearing
the 100 percent mark. Theaters in
the Schoenstadt and National play-
houses chains, including the New
.A.valon closed yesterday completing
tlie list of big circuits in the strik;.
Only five or six small houses are op-
erating with old salvaged film.
lixclianges have closed down on
all city houses and not a foot of film
is moving. An "insurgent" exhibitor
running Fashing theater, small state
street house, had "The Valley of
Hell" advertised. M-G-M recalled
the print and the exhibitor substi-
tuted old film without changing ad-
CContinucd on Paijc 8)
M. P. T. O. A. Seeks Head
for Auxiliary Department
Conferences between R. F. (Fete)
Woodhull, president; Chairman Jo-
seph W. Walsh of the administrative
committee and other national officers
and an executive said to have
been for several years identified
(Continued on Page 8)
Of Practical Aid in
Pointing the way to
Better-Balanced Bills
"The Short Feature's
Place in the Sun''
A SERIES of articles by
David J. Chatkin, director
of buying and booking for Pub-
lix, and former short feature
sales manager for Educational.
Follow these illuminating ar-
ticles by this recognized au-
thority. They start in the
Short Subject Quarterly of
THE FILM DAILY, pub-
lished under date of Sept. 3
and will be continued at short
intervals.
Chicago Operators Testing
Exchanges' Right to Cut
off Service
-Start of show time today will de-
termine whether several cities of the
nation are to exijcrience labor
iroubles similar to that in force in
Chicago when action taken will in-
dicate the success or failure of de-
liiierations which passed their dead-
line at midnight.
While Chicago was passing its third
(la>- of the deadlock which has closed
all but a few scattered picture and
vaudeville houses of the city and su-
burbs, eleventh-hour negotiations
were being carried on to avert walk-
outs at Washington, Baltimore, Los
Angeles, Minneapolis and St. Paul,
Dallas, Houston, Fcirt Worth, LoS
Angeles, Newark and Harrisburg,
Pa.
Indications were that settlement
w(iuld be reached in a majority of in-
stances, but, reticence which marked
the deliberation.-; presages a silence
on the outcome, so that the results
would not become fully known until
theaters opened or attempted to open
flieir doors today.
Strained feeling marked the third
filmless dav at Chicago, with at-
tempts made to test the legality of
(Continued on Page 8)
Sagal Again Brands Poli
Sale Report Unfounded
SDrintrfield. Mass. — Reiterati'ip 'lis
(Iinial that sale of the Poli .it is
pl.inned, Louis M. Saga' -jeneral
manager, stated that wo on the
theater and hotel planned here by the
chain would start in Fall. It pre-
viously had been stated that the proj-
ect would be delayed and possibly
abandoned by the impending sale.
Rei>orts of the sale, said Sagal,
have been circulating in various
forms for three vears and are "abso-
liitilv unfounded."
"Patent Leather Kid" to
Run to Jan. 1 at Least
l-irst -Xalional's lease on the Globe,
where "The Patent Leather Kid"
has been playing since Aug. 15, has
been extended to Jan. I. Seats now
are selling eight weeks in advance,
the compan>- says, stating the house
has played to capacity since the open-
ing with receipts totaling $48,263.50.
THE
DAILV
Thursday, Sept. 1. 1927
STHE
^rNEWSPAPU
tf^FILMDOM
iLLTllE NEWS
AlLTHE TIME,
^im&*
Vol. XL! No. S3 Thursday, Sept. 1, 1927 Price 5 Gents
JOHN W. ALICOATE
Publisher
Published daily except Saturday and hohdaye
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
aecond class matter May 21, 1918, at the
post-office at New York, N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00: 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday.
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel: 'Phone,
Drexel 7000 and Washington 9794. London-
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London, W. I. Pans
— La Cinematographic Francaise, S, Rue
Saulnier.
Better Films Movement
Launched on the Coast
Los Angeles — A committee of five
has been named by Dr. C. C. Mac-
Lean, chairman of the stage and
screen committee of the United
Church Brotherhood, to suggest
plans for the creation of a reviewing
board, whose personnel will be made
up of one member from each of the
civic and religious organizations in-
terested in obtaining better pictures.
When plans for the proposed board
have been formulated, the Brother-
hood will ask all organizations inter-
ested to elect a representative to the
body.
Dr. MacLean appointed the com-
mittee of five from a group repre-
senting the Ministerial Association,
the Federation of Women's Clubs, the
Y.M.C.A., the Parent-Teachers As-
sociation and the Visual Education
Department, which met at a luncheon
given at the Y.M.C.A. by the Brother-
hood for a discussion on "Clean Pic-
tures and Their Support on the Part
of the Public."
John Adler Incorporates
Marshfield, Wis. — The Adler's
Trio Inc. has been formed by John
Adler with a capitalization of $25,000
to operate and manage a theater as
well as operate a bill board advertis-
ing business, according to articles of
incorporation.
Plan Pittsburgh House
Pittsburgh — The Roaxian Amuse-
ment Co. has bought a site for a the-
ater at 501 Chartiers Ave., McKee
Rocks, and steel construction has
started. Besides a 1,500 seat theater,
* there will be stores and offices.
Crawford Joins Red Seal
Boston — Carl Crawford, formerly
with M-G-M and Paramount, has
been appointed branch manager of
Red Seal exchange.
Remodeling at Winston-Salem
Winston-Salem, N. C— U. K. Rice,
manager of the Colonial, is repaint-
ing and redecorating his house.
Saen^ers Close Contracts
for New Universal Output
New Orleans — E. \'. Richards,
Jr., Lou B. Metzger, Universal sales
head. Earl Kramer, eastern sales di-
rector, Ralph B. Williams, assistant
sales director in the South East and
several branch managers have agreed
on terms for presentation of all Uni-
versal pictures for the 1927-28 sea-
son in houses of the Saenger circuit.
This covers 49 situations in this ter-
ritory; six towns of the Saenger-
Publix circuit in North Carolina; 16
towns of the Dent circuit and the
Horowitz circuit of Houston.
Midnight Shows Permanent
Midnight shows have been made a
permanent feature at the Paramount,
following satisfactory attendance at
test shows. Under the plan, the fea-
ture is presented, with the long fea-
tures of the program and presenta-
tion eliminated.
Picture Only at Capitol
Because of its length, "Ben Hur"
will be shown at the Capitol next
week minus any stage presentations.
Allen Not to Present Publix Shows
Cleveland — The Allen will not of-
fer Publix shows as previously an-
nounced. All plans for Publix
shows scheduled to start Sept. 10 at
the Allen have been abandoned. The
usual presentation programs under
supervision of Manager William
Haynes will continue.
Great States Production at Rockford
Rockford, 111. — Great States, Bala-
ban & Katz subsidiary, has estab-
lished a production department at the
Coronada, under direction of Louis
St. Pierre and presentations will be
opened here and then routed over the
circuit. Bands shows are being es-
tablished in eight houses of the chain.
Foehrkalb Bros. Acquire Three
Edwardsville, 111. — Foehrkalb Bros,
under the name of the United Oper-
ating Corp. have taken over the Wil-
dey here, a new theater at Wood
River and the Princess at Alton. An-
drew J. Foehrkalb. who has been
manager of the Wildey, will be gen-
eral manager.
Signed for Five Years
Universal City — Lillian Gilmore
who has played in several Universal
shorts and features; has signed a five
year contract and will be groomed
for stardom.
Miss Niles to Manage Embassy
Broadway again will have a the-
ater manageress when the Embassy
is reopened Friday with "The Gar-
den of Allah," for Grace Niles, treas-
urer at the Astor, has been appointed
to the post. When the house was
opened, Gloria Gould, society vi'oman,
was in charge. David Menzota and
William Axt have completed the
score for the picture.
■:
Two Openings for Loew
Opening of two new houses will
raise the Loew chain in Greater New
York to 60, the theaters being the
Manor, Coney Island Ave. and Ave-
nue K which opened last night, and
the Commodore, Second Ave. and
Sixth St. which opens tonight.
"Student Prince" Next
When "The Big Parade," now in
its 95th week at the Astor, where it
has played to over 1,250,000 admis-
sions, closes its run about the middle
of September, it will be succeeded by
"The Student Prince."
Plan $1,000,000 Spokane House
Spokane — Plans have been ap-
proved by the Rosenbaum interests
for the $1,000,000 theater to be con-
structed at Monroe, Sprague and
First. The theater will be built for
West Coast Theaters, who have sign-
ed a 35-year lease. Contracts are
being let and active operations will
start about Dec. 1. The theater will
seat 3,000.
Diamond Managing in Salt Lake
Salt Lake City — Ed S. Diamond,
former manager of the Pantages, has
been made manager of the American
by the new lessee, Peter Sylvagni, a
contractor. The new management
has obtained a 10-year lease from
the Fred Dahnken interests.
Mock Back with Eltabran
Atlanta — Carl F. Mock has rejoin-
ed Eltabran as sales manager for
the Carolinas, with headquarters at
Charlotte, N. C. Mock formerly
represented Eltabran in Florida.
"U" Kenosha Opening Tonight
Kenosha, Wis. — Universal opens
its new Kenosha tonight.
Averill in Charge at Hartford
Hartford, Conn. — B'way Amus.
Co. has opened a branch here with
Ray Averill, former Boston exhib-
itor, as manager.
Who Wants This Man?
The Jack of All Trades is seldom a successful business man, yet Versatility is
a great asset.
Experience in all the arts and sciences tends to make an ever-useful AU-Around
man who knows "A little about everything and everything about something."
10. Director and Producer. Wrote, di^rected, edited, titled and produced five pic-
tures, three of which were feature length and shown in the I^oew chain of theaters.
Plenty of actual experience in cutting and editing film.
11. Technical director. Have designed and built my own sets, employing artists
and carpenters to help. Understand the value of lighting and composing of sets.
12. Titling. Not a great deal of experience, but I have the facilities and material
from which titles are written. Also have on hand nearly 2,000 main titles for new
pictures which have never been used.
13. Continuity v.?riting. I have no means of proving my ability in this line, but I
believe that I can visualize, construct and build the entire structure of a screen story
so completely that the director would have nothing to do but follow the script.
Box 20, The Film DaQy
Ambassador Hotel, Los Angeles, Calif.
Children Excluded in OhUi
as Epidemic Precautioi
Cleveland — No theaters arc report'
ed closed on account of the infantili
paralysis epidemic in certain parts o
the state. Houses in the Ohio riveii
towns, where the epidemic is moail
virulent, and up as far as Marion, an
not admitting children under Ij
years of age as a precautionarj
measure. j|
Bray to Make Features?
Los Angeles — It is reported that
J. R. Bray, who is personally prO'
ducing short subjects here, plans te
make pictures of feature length. k'
Block Joins De Mille
Los Angeles — Ralph Block has re-
signed from Paramount to becomt,
an associate producer at the De Millj'
studios.
Plan Special Trains to Fight
Los Angeles — There will be
niinimum of from eight to ten sp
cial trains carrying picture peopl!
to the Tunney-Dempsey fight
Chicago Sept. 22.
!
Fischer Quits Lombard Project
Chicago — It is reported Fischer-
Paramount Theater, Inc., will not gc.
through with plans to build and op-'
erate a theater in Lombard. At tht
Fischer office it was said that noth-
ing was known of this.
V. T. Lynch is proceeding with'
the construction of his new housed
there.
Charleston Gloria Opens
Charleston, S. C. — Heralded as cm
of the largest and most costly the
atero in the state, the Gloria, seating
2,000, has opened at George and Kinj
Sts. The Pastime Amusement Co
operates.
Valli Again With Fox ]!
Virginia Valli's next picture fo i
Fox is "Ladies Must Dress." Mis i
Valli is to have Hallam Cooley fo >
iier leading man.- The story is b i
Reginald Norris.
The PEP of the PROGRAM
PRODLICING - DISTRIBIJTlNCi
Novelty Short Subjects
To EXCHANGES and THEATRES
"V*^ 7:') SEVENTH AVF... NEW YORK ^,
AMALGAMATED
VAUDEVILLE AGENCY
Attractions for
Picture Theatres
Standard Vaudeville Acts
1600 Broadway, New York City
Phone Penn. 3580
Thiirsilay. Sept. 1. 1927
THE
-^E2
DAILV
LAST MINUTE DEVELOPMENTS IN
THE INVESTMENT FIELD AND THE
DAY'S QUOTATIONS ON FILM ISSUES
Financial
now HANKERS VIEW MOTION PIC-
TURES—WEKKLY RESUME OF IN-
DUSTRY'S FINANCIAL STRUCTURE
NDORSEMENIOfROXY
fINANCIAL PLAN SEEN
fecessary Vote Expected to
be Mustered at Meeting
Tonnorrow
Authorization oi the plan to retire
urrent debts of Roxy Tluaters
"orp., through issuance of §2,500,000
1 6^2 five-year sinking fund gold
otes, is forecast at tomorrow's meet-
ing of stockholders. The meeting,
■cheduled for Monday, was postpon-
id until tomorrow when pro.xies for
jhe number of shares reiiuircd to
iarry the vote were a few thousand
hort.
' Saul K. Rogers, vice president and
irector, who presided at Monday's
lessions answered ijuestions and ob-
ections of stockholders and said the
[resent course was deemed wisest
|o retire the outstanding debts §2,-
jOO.OOO of which was caused by the
[act the theater cost that much nior?
han ori.ginally estimated.
The theater's income since the
'pening has exceeded expectations,
>. L. Rothafel pointed out, stating
hat it had never dropped as low as^
he estimated gross of §85,000 but'
nstead is averaging between §115.-
TOO and $118,000. Net, he said, is
unning at an average of §40,000
Acekly. Net for the first year ot
■peration will be between $1,750,000
uid §2,250,000 after all charges, he
>stimated, predicting the second year
EDWARD B.SMITH
&C0.
Members New York, Philadelphia
and Boston Stock Exchanges
Corporate
Financing
Philadelphia
New York Boston
To Keep You Posted
The important position which the picture industry has come to occupy
in the financial world is attested by the number of prominent banking houses
which have taken part in financing the leading companies in the busines.s.
including such concerns as Kuhn Loeb & Co., Dillon, Read & Co., Hankers
Trust Co., .Shields & Co.. Kdward B. Smith & Co., Halsey, Stuart & Co.,
Hlair & Co., and many others. Many of these houses have prcpare<l careful
and comprehensive studies of the business or of particular phases of it,
which are of general interest to the industry as a whole. Several of these
studies are listed behnv; copies of which may be obtained by applying to
••THE FILM D.AILY."
1. "The Motion Picture Industry a.s a Ba-
sis for Hond Financing"- -.V comprehensive
discussion of the industry, covering its his-
tory, production, distribution, exhibition and
future, particularly with regard to the sub-
stantial tangible c^iuities which have been
built up by the leading companies in the in
dustry. Included also is a brief description of
six of the largest film and theater companies.
2. "A Record of Progress" — .\ booklet dis-
cussing 11 prominent industrial companies,
including two large film and theater compan-
ies, whose public financing ha« been handled
by a well known investment banking house.
i. "Development of Motion Picture Theater
Chains" — A well-known banking house has
prepared a pamphlet showing how chain store
nietliods have been successfully applied to the
operation of picture theaters.
4. "Motion Pictures — A New Public I'til-
ity" -An investment banking house has had
reprinted, for free disttibution, an article writ-
ion by J. Homer Platten, trcas\irer of the
Hay? organization, which originally appeare<l
in"The Hankers Magazine."
^- "The Motion Picture Industry" --A book-
let briefly discussing the history and present
scope of the industry prepared by a banking
bouse which has underwritten several secur-
ity issues for one of the largest chains in
the country.
would show an increase of 15 per
cent.
Current indebtedness of the com-
pany amounted to $2,300,000 in
March w-hich was reduced to $1,9,57,-
541 on Julv 1, Rogers pointed out.
The §2,500i000 issue would net the
company §2,250,000, there being a
fen per cent charge for brokerage
commissions.
Stockholders may expect to receive
dividends after the beginning of the
new vear, it is intimated.
M. P. Capital Directors Meeting
Board of directors of M. P. Capital
Corp., meet today at offices of the
company, Frank R. Wilson, presi-
dent, announced yesterday.
Quotations
High
Low
Close
Saltf
•Am. Seat. Vtc. . .
47
•Am. Seat. Pfd..
48
Ral.ihan & Katz . .
i7'A
57>/,
57'/,
•Bal. & Katz Vtc.
7354
Eastman Kodak . .
166i/j
166
166
200
■tFilm Inspection.
4
•First Nafl. Pfd.
wo'A
Fnx Film "A"
65'/,
6444
65
600
tFox The.iter9 "A".
17
17
17
1,000
•Intern'l Project. .
»'A
Loew's, Ine
55 '4
54
55
4,300
*ttLoew's. 6s 41ww
104
ttLoew's, 6s41x-war
99'/<
99 Ml
99'/,
3
•MGM Pfd
25'/-
*.M. P. Cap. Corp
9
Pathe Exchange . .
7
6
6
300
tPathe Exch. "A".
i2%
27^
ioa
6,50n
ttPathe Exch. 7s37.
100
100
100
6
Paramount F-P . .
!04«
101. H
102V<
5.3on
'Paramount Pfd. . .
119'/4
ttPar.Bway.S^lsSl.
100 J4
lOOh
100^4
i
"Roxy "A" ....
31
29
•*Roxy Units
34
33
*"Roxy Common . .
i'A
7'/2
•Skouras Bros
36
36
36
Stan. Co. of Am..
68'^
67^
6744
tTransLux Screen
4»«
4>i
4H
900
*Univ. Pictures. . .
33'A
•fniv. Pict. Pfd..
100
tWarner Bros. . . .
14^
'UV2
14'/
400
Warner Bros. "A".
22J4
21H
and
21 >4
Asked
2,000
•Last Prices Quoted
••Bid
(Over
the Counter)
tCurb Market
ttBond Market
NOTE: Bala?)an & Katz is listed on the
Chicago Board; Skouras on the St. Louis
Stock Exchange and Stanley in Philadelphia.
Incorporations
Albany, N. Y.— William J. Gucker. Roches-
ter. Theater tickets. Capital, $50,000. Filed
by Macomber & Skivington, 6 Exchange
Place, Rochester.
Albany, N. Y. — Humanitarian Pictures,
Inc., New York County. Production of mo-
tion picture films and proprietors of theatrical
and motion picture enterprises. Capital, $40,-
000. Filed by Stuart K. Brandon, 1501
Broadway.
Albany, N. Y. — Robert Productions, Man-
hattan. Operation of theaters and other
places of amusement and production and pre-
sentation of theatrical and motion picture
offerings. Capital, $100,000. Filed by Kra-
mer & Kleinfeld, 285 Madison Avenue.
Greenville, Tenn. — Palace, a new house,
opens Aug. 29. E. Booth is owner and will
manage. Vaudeville-picture policy.
Pittsford. Mich.— The Grand will be the
name of W. S. Butterfield's new $150, COO
theater now in work.
Hatford. Pa. — Recently organized Oxford
Theater Co. plans a new house in Northeast
Philadelphia, in the Burholme section. It
will seat 2,050.
Bellingham, Wash. — Incorporation papers
have been granted the Grand Theater Co.. a
new company which will build a house here.
.T. B. Wahl is head of the company.
WE FINANCE
Production
Theatre Building
Equipment Accounts
or any other activity in
the Motion 'Picture Business
Motion Picture Capital Corp.
Opilnl Riiil nurpluB over 82,R00.0OO
FRANK R. WILSON, Pres.
51 E. 42nd St. New York City
Purchasing Value of
Dollar Hi^rhest Since 1914
The purchasing value of the dollar,
as measured by living costs such as
are encountered by the .American
wage earner and others of moderate
means, which includes the bulk of the
population, has increased nearly six
per cent since December, 1025, and
today stands at the highest point
since July, 1924 according to the Na-
tional Industrial Conference Board.
The dollar, on the basis of living
costs in July, the board says, is
worth 61.7 cents as compared with
the pre-war (1914) dollar. It was
lowest in July, 1920, at the height
of the post-war inflation period, when
its purchasing value had shrunk to
48.9 per cent of the pre-war dollar.
(Jwing to declining living costs, in-
crease in the dollar's purchasing value
has been steadv in 1926 and 1927.
For Theatre
Mortgages and
Insurance
HAROLD
J.
COHEN
201 W.
49th ST.
N. Y. C.
EDWARD
G.
JOSEPH
CIRCLE
0206
9964
Theatre Brokers
WE
Buy — Sell — Lease
Promote — Finance
Motion Picture Theatre Anywhere
Sofferman Bros., Inc.
1560 B'way New York City
IMioDe Bryant 3607-8-9
WILLIAM E. LAUER & CO.
Members N. Y. Stock Exchange
1560 BROADWAY, N. Y. C.
W. AUERBACH. ManaKer
Tel Bryant 1780
Qive Up Orders Accepted
MAIN OFFICE
50 BROADWAY, N.Y.C.
Tel. Hanover 33S0
Ei? mm TAI K
l3
BIG
but the ONLY BIG THREE
in existence are
ICC?»«si3l
The World's Greatest Motion Picture
WHAT PRICE GLORY
with
Victor McLaglen Edmund Lowe Dolores Del Rio
RAOUL WALSH Production
ico>«na
The International Record Breaker
7th HEAVEN
with
Janet Gaynor Charles Farrell
FRANK BORZAGE Production
KCJ^sna
A De Luxe Attraction
DOLORES DEL RIO
VICTOR McLAGLEN
in
LOVES OF CARMEN
RAOUL WALSH Production
A
me BIG BIG
/
SAY-
wliafs the use of talking. By this
time everybody in the industry is
CONVINCED that FOX doesn't
make 'em any other way
I
MOISEY-IN-
THEBANK-
PICTURES
A De Luxe Allraclion
EAST SIDE, WEST SIDE
George O'Brien
Virginia Valli
t
Janet Gaynor
in
2 GIRLS WANTED
t
THE JOY GIRL
Olive Borden
Neil Hamilton
f
LUNA PARK
Victor McLaglen
Greta Nissen
Charles Farrell
PAJAMAS
Olive Borden
t
SILK HATS
Madge Bellamy
Victor McLaglen
Edmund Lowe
PUBLICITY MADNESS
Lois Moran
Edmund Lowe
VERY CONFIDENTIAL
Madge Bellamy
Mary Duncan
$
HANGMAN'S HOUSE
Charles Farrell
Virginia Valli
Victor McLaglen
$
THE GAY RETREAT
Sammy Cohen
Ted McNamara
also
14 WESTERNS
with TOM MIX and BUCK JONES
FOX SHORT SUBJECTS
104 issues of FOX NEWS 26 Comedies 26 Varieties
Fox Pictures are Profit Pictures
DAILY
Thursday, Sept. 1. 1927
L SAMUEL ZIBRLER
L
A Sfory of the Rialto's
gayest madcap who falls
1^ awfully hard for a sweet,
clean hick-town lad.
E
PICTURES
COf^POIVkTION
SAMUEL ZltWi^K l^isidiMl
fcj E W • y O fK. K,
OMiy UPS WWCH MIAN DOUAB? FOB SHOWMEN
"The Big Parade"
(M-G-M )
An clabnrale marquee display was
created and presented on the front
and two sides of the theater, using
24 sheet cut-ous. U. S. Signal Flags,
in assorted colors, were stretched on
poles, above the edge of the side-
walk, a half block in both directions
from the marquee. A string of sig-
nal flags were also run in criss-cross
formation underneath the marquee
and at the entrance to the lobby.
Oil paintings, on easels were used
in the lobby display. An eight foot
bronze papier mache soldier was
erected in the entrance under the
marquee, forming a centerpiece. A
fourteen foot gas ballon was flown
from the roof of the Statler Hotel
building, with lettering on the bal-
loon reading "The Big Parade." —
Stillman, Cleveland, O.
"Fast and Furious"
(Universal)
A newsboys' "Fast and Furious,"
rac:^ was featured. Tied up with the
F,ugene Daily Guard which spon-
sored the race and gave it front page
siiace. The theater offered free ad-
mittance to a special matinee show-
ing to all the newsboys who com-
I)eted in it. The race was run through
several of the busiest streets of the
(•it\' and was a fine ballyoo. — Russell
Brown, McDonald, F'ugene, Ore.
"Fire Fighters"
* (Universal)
A novel display was worked out to
a' tract the attention of passers-by.
"Fire Fighters" was spelled out
across the front of theater in letters
24 inches high, each letter outlined
with red crepe paper which extended
out about four inches all around.
With a typhoon fan behind them
these letters appeared to be actually
on fire. All border lights were in
red. — Sam Powell, Brown, Stamps,
Ark-
"Man Power"
(Paramount)
Following out the main theme of
the picture borrowed a Fordson
tractor from the Burwell Motor Co.
which was kept on the streets during
the run of the picture. Tt was driven
I)v a boy dressed to represent Dix
:ind attracted a great deal of atten-
tion, but what was not bargained
for was that the tractor had an un-
heard of number of breakdowns
which tied up traffic and incidentally
sold the picture. — Guy A. Kenimer,
I'lorida, Jacksonville, Fla.
"Painting the Town"
(Universal)
luitraged six pretty girls to bally-
hoo. They were dressed in the white
overalls and caps of painters and
placed on a scaffold ^^n top of the
marquee where they were apparently
Iiainting a miniature 24-sheet board
on which was lettered "Painting the
Town." The board was ten feet
wide by six feet high, practical and
i'himinated. The orirls worked in
shifts from U o'clock in the morning
m^
^
. I
c-c^
"What a laugh to
see some of these
wise 'showmen' pay-
ing out real jack
for a good orchestra
letting the most im-
portant part of theii
show — the picture —
be sloughed off with
organ accompani-
ment."
until 9:30 at night and created no
end of attejition. — Theodore Davis,
Cawes, Pittsburgh.
"The Scarlet Letter"
(M-G-M)
Sent out a special mailing list of
3,000, this covered the city proper
and the smaller rural routes into the
surrounding towns. A check for ten
cents rebate when purchasing the
forty cent tickets, an announcement
card and heralds were enclosed. Sent
to women only. Four oil paintings
were placed in choice locations in the
loop. — Rivera, Anderson, Ind.
"White Pants WUlie"
(First Nat'l)
A large, glass lobby frame contain-
ing a i)air of white pants was placed
in lobby. This was in the .nature
of a costume exhibit, a small sign
at the top of frame reading, "Cos-
tumes, 1927. Men— No. 56." On the
bottom of frame a sign read, "White
pants worn bv Johnnv Hines while
filming 'White Pants Willie' for the
Capitol Theater." This inexpensive
and attractive exhibit amused the
passers-by and brought them into the
theater. — Curtis Dunham, Houston,
Texas.
F B O Moves Boston Branch
Boston — F B O has moved into
new quarters at corner of Church
and Piedmont .Sis.
§300,000 House for Fitchburg
l-'itchburg, Mass. — Geo. Nelson
Jacobs. Boston, is drawing plans for
a S.lOn.OOO theater here for Ken-
more Realty Co., Boston. Construc-
tion starts Sept. 15.
Fox Mass. House Reopens
Springfield. Mass. — T-'ox theater
has reopened after extensive renova-
tion.
"Jeff" Reopens Sept. 13
I'irmi'ngham, Ala.- — The Jefferson
will open the fall season Sept. 13
with "Lasses White Minstrels."
Many "legits" and film roadshows
will play the house during the new
season.
Harvey Orr Enters New Field
.^nniston, ,Ma. — The Lyric has
been sold to Harvey Orr, of Koko-
mo, Ind.
Lichtman Realigns Sales
Force of United Artists
(Continued from Paije 1)
"I lilted Action," house organ to be
issued in .September. Cresson 1'"..
Smith, Middle West sales manager,
has been named assistant general
sales manager and will spend the
greater part of his time in the field.
Moxley A. Hill, eastern sales head,
takes over management of the newl.\
created contract department, super-
vising all matters pertaining to con
tracts and plaj'cfates.
V. David Bershon and Edward L.
Lindeman, whose appointments as
special representatives previously was
announced, will spend the greater
part of their time in visiting ex-
changes throughout the country and
working in the field.
"New Idea" Hits at N. O.
New Orleans — The theatrical sea-
son will oi)en full blast in New Or-
leans in a few weeks. The summer
season, rather dull and ai)athetic, was
suddenly enlivened by the introduc-
tion of a syncopated policy at the
New Saenger, with the "New Idea"
Publix shows and Ralph Pollock and
his 16 ".Saenger Merrymakers" on the
stage. They have created a sensa-
tion without record in New Orleans
theatrical history. This is the third
week of the new policy and enthusi-
asm, instead of abating, is declared
to have increased.
Furman New Charlotte M-G-M Head
Charlotte — Ira l'"urman is new-
manager of the M-G-M branch, suc-
ceeding Frank Drew, who has been
assigned to special work out of the
home office. Furman has been with
the company several years working
in Chicago and Pittsburgh.
Open Ensley, Ala. Hou^e
b'-iisley, Ala. — The Steed Amuse-
ment Co. has opened its new theater
here seating 1.000 under management
of Jack A. Marshall.
Wobrock Dies of Apoplexy
Fort Wayne, Incl. — Oscar E. Wo-
brock, prominent theater owner, i^
dead of aponlexy. He formerlv op-
erated the Riley. Grand. Lvric. Mau-
mee, Creighton, Hippodrome and
Capitol.
Sbioley Managing Vicksbnrp' House
Vicksburg — Frank E. .Shiplev, for-
mer manager of the W^aliuit. and late-
ly in charge of the Saenger at Alex-
andria, has taken over management
of the Saenger which has just opened.
Richmond Sold by Gannon
Rirhnicmd. \'t. — The Richmond
has been sold bv J. E. Gannon tc
local interests, effective Sept. 1.
Wilby Circuit Adds Another
Birmingham, .Ala. — Dick Kennedy,
resident manager of the Wilby thea-
ters in Birmingham, has opened the
new Enslev.
Columbia, S. C. House Reopens
Columbia, S. C— P. W. Wayland
has reopened the Tivoli. featurinc
musical comedies and first run
pictures. This house was at one time
owned by Lawrence Lester.
^B^
Thursday, Sept. 1. 1927
—JX0*1
DAILV
Hollywood Happenings
Humm on West Coast
Jolifi Huimii, trcasuii'i I't Tathc. lias ai
rived in Los AriRclrs on a Sfini-vacation. H(
will make his lieailmiartrrs while in l.o»
Angeles district at the DeMille studios, Cul
ver City.
Jetta Goudal Has Spy Role
Jelta tloml.Tl plavs tin- part il .1 -pv
"The Forbidden Woman" at DeMille Sludio
PanI 1.. Stein directins-
Hoffman Moving to De Mille Studios
Uirector Kt-naiid Ht>tYman is nuivinx his
offices from ihv Metropolitan to the IJc.ilu
studios.
Davidson and Finlayson Head Cast
Max l),ividsun .ind janu-^ l-'inl.i>>un lit-a'!
an all-star cast which has lieeii started at the
Hal Roach studios, under the direction of
Fre<l Ouiol. It is as yet inititled.
Thelma Todd Opposite Dix
Thelma Todd lias been selected to play
Opposite Richard Dix in his next Paramount
production "The Gay Descender".
Boylan Plans "Photoplay" Series
Through an arr.mKemeiit with Si'l M. W'liit
zel, James R. Quirk, editor of "Photoplay
Magazine", has signed Malcolm Stuart Boy
laii. Fox production editor and title writer,
to do a series of fiction stories and articles.
Bovlan's first contribution is "Funny Old
Foil".
Fox Signs Rollins
Young David Rtdlins, Glendalc school boy,
has been signed by Fox to a five year con-
tract.
"Publicity Madness" Finished
"Publicity Madness" Kiix tmiduction. orig-
'■'^1 story by Anita 1-oos. has iust been fin-
1. Lois Moran and Edmund I.owe
-red. Albert Ray dircctetl.
Ford Making German-American Film
John Ford, shooting a (ierman-Amcrican
picture for Fox. has entered the fifth week
of production. The cast includes Earle Foxe.
James Hall, Margaret Mann, Francis X.
Bushman, Jr., Charles Morton, Albert (Sran,
Frank Reicher, Hugh Mack, Ferdinand
Schuman-Heink, Archduke Leopold and
■August Tollaire,
FBO Signs Dugan
James Dugan has been signed by KlU) to
direct Tom Tyler's next, "The Desert Pirate".
Oliver Drake is doing the continuity.
Meehan Starts "Freckles"
Leo Meehan has started direction on
"Freckles", by Gene Stratton-Porter, for
FBO.
wmm
—PAULINE 6ARON
AFIRST DIVISION PICTUBE
:-\P.,
m.
-px^.
^
Exhibitors Beware
U. S. Treasury Dept. has
notified banks and trust com-
panies of two new counterfeits
which have appeared in circu-
lation. The I'reasury Dept.
describes the counterfeits as
follows:
"$20 Fedtial Reserve note on Fc<l-
eral Keservc Bank of San Francisco;
seiies 1914; check letter D; back plate
No. 939; signed with names of Frank
White, Treasurer of U. S., and A. W.
McUon, Secretary of the Treasury;
portrait of Cleveland. This is a pho-
to-mechanical production, printed on
two pieces of bond paper between
which coarse threads have been dis-
tributed to imitate the silk fibre. The
numbering and seal are off color, hav-
ing a smudgy appearance and the por-
traiture reflects a black tone which is
due to* faulty etching and printing.
"$50 Federal Reserve note on the
Federal Reserve Bank of Cleveland;
series 1914; check letter D; face plate
No. 30; back plate number indis-
tinct; Frank White. Treasurer of the
United States; A. W. Mellon Secre-
tary of the Treasury; portrait of
Grant. This note is printed from
crudely etched zinc plates on one piece
of paper with ink lines imitating the
fibre. The inscriptions 'Federal Re-
serve Bank' in the top and bottom face
border appear to have been lettered
by hand by a note-raiser, while the
seal and bank symbol are poorly exe.
cuted. This counterfeit should be
easily detected."
Sparta, Wis. House Changes Hands
.Sijarta, Wis.— Tlic Bell, formerly
opcraled by Otto Bell, was leased
this week to the Enterprise Amuse-
ment Co. which operates theaters in
the south and also several in Wis-
consin. Jack Draginis who formerly
operated a house for the circuit in
S. Milwaukee has been named man-
apor of the Sparta. Several improve-
ments will be made to the house be-
fore the theater will open under the
new policy.
!■/ //
/,
Ludwigs Form Chain
Milwaukee — The Chain Theater
Corp. has been formed in Milwaukee
with a capital of $12,000 for the pur-
pose of operating picture theaters.
Members of the company are John A.
lAidwi,?, Samuel I.udwig, and Harry
Perlewitz. John Ludwig operates
a film exchange here and at Minnea-
polis.
$100,000 House for Everett
I-".\ iTctt, Wash. — Architects Doyle
i't Merriam have placed the contract
for the construction of a $100,000 the-
ater for the Star Amusement Co.
with A. B. Belajiger, general contrac-
tor. It will seat 1,00^, and is being
liuilt Oil the site of the old Rose.
Fred Spear Promoted
Kansas City — Fred L. Spear has
been appointed manager of the Or-
pheum. Lawrence Lehman has been
made general manager of all Or-
plienni interests in this city.
McCoy Starts Another Soon
Hollywood — Dorothy Sebastian
and William Fairbanks will join Tim
McCoy at his ranch to work on the
latter's forthcoming production "Wy-
oming."
Golfers !
The fall Film Golf Tour-
nament will be held on
Tuesday September 13th
At Bonnie Briar,
Larchmont, N. Y.
Easy to get to - -
And a beautiful course
THE ALBEE TROPHY
THE FILM DAILY TROPHY
and
the usual splendid array of com-
pany and individual cups, trophies
and prizes.
SIGN THIS
Entry blank and mail it today
to any committee member. 0
Here is my entry and ten dollars for the Fall Film Golf
Tournament:
The Committee
Elmer Pearson, Pathe Exchange, 35 West 4Sth St.
Bruce Gallup, United Artists Corp., 729 7th Ave.
Felix Feist, M-G-M, 1540 Broadway.
Don Mersereau, The Film Daily, 1650 Broadway.
Arthur Stebbins, 1540 Broadway.
J. S. Dickerson, Motion Picture News, 729 7th Ave.
Jack Alicoate, The Film Daily, 1650 Broadway.
DAILY
Thursday, Sept. 1. 1927
Results of Wage
Negotiations Awaited
(Continued from Faije 1)
exchanges' action m cutting off fihn
service to make the shutdown 100
per cent etiective so far as picture
houses are concerned.
Union officials declare that this ac-
tion was in violation of the aiiti-
trust laws and were instituting action
in Federal Court at Chicago to enjoin
exchanges from refusing service to
theater owners they say oppose the
lockout.
Houses which had been "coining
money" because of the lockout, were
darkened yesterday as the exchanges'
edict took effect, and a few efforts
to bootleg film to several theaters
outside the exhibitor association were
ineffective. The association, which
estimates the loss in revenue to Chi-
cago houses at $250,000 a day, boasts
a mendjership embracing 96 per cent
of the city's theaters.
Yesterday was marked ])y uneasi-
ness among employes of legitimate
and burlesque houses. Stage em-
ployes have concluded an agreement
with these theaters, but musicians'
demands are pending, and both crafts
as well as janitors and other em-
ployes who are thoroughly organized
in their strong union city, are de-
clared to fear they will be called out
on a sympathy strike.
Houston Awaits Action
of Chains to Settle
Houston, Tex. — Operators here
asked a six day week and an increase
of from $2.50 to $5 but have com-
promised on seven day week and in-
crease with all owners except Pub-
iix and Interstate. Agreements ex-
pired at midnight.
Local managers are unauthorized
to negotiate and executives are ex-
pected here today for a conference.
Stagehands also are asking six day
week and small raise with new agree-
ment due today with Interstate but no
negotiations have started as yet. Op-
erators new scale would be from
$60 to $70.
Cleveland Operators
and Musicians Renew
Cleveland — Musicians have renew-
ed their contract with the exhibitors
association for another two years.
The wage scale remains the same.
Operators have renewed thefr con-
tract with the association for one
year at the same wage scale. Ne-
gotiations with stagehands were
being completed yesterday.
I
Columbia Launches House Organ
Columbia has inaugurated a house
organ to be known as "Colundjia
Cliats". Alex Moss, advertising and
publicity director, is editor.
To Reopen South Bend House
South Bend, Ind. — According to
reliable sources, another effort will
be made to revive the Blackstone. L.
L. Cochevity of the South Bend The-
ater Corp. now operating the Strand,
is dickering for the lease on the
house and expects to reopen it in a
few weeks.
Chicago Lockout
Nears 100 Per Cent
(Contiinied from Par/e 1)
vertising causing a riot of patrons
with the box office nearly wrecked.
Police details have been placed at
all exchanges following threats of
violence. Operators were before U.
S. district court today seeking order
to force exchanges to deliver con-
tracted pictures to a few independent
exhibitors not in the strike. There ap-
pears slight chance of the order being
granted as there is a strike clause in
standard contracts.
Operators had refused the Dept. of
Labor offer to bring mediator into
controversy. Both sides standing pat
and Miller announces he is receiving
hundreds of congratulatory wires
from exhibitors on the "courageous
stand."
Other Amusements Profit
By Lockout in Chicago
Chicago — Other forms of amuse-
ment are profiting by the shutdown
of picture and vaudeville houses
throughout Chicago. With around
500,000 people nightly being deprived
of their entertainment, legitimate
and burlesque houses, dance halls and
amusement parks are reaping a har-
vest, as film fans are turning their
attention to other amusements.
During shopping hours, when
women virtually flock to theaters,
their aimless wandering about is em-
phasizing the far-reaching affects of
the lockout. Night crowds, too,
throng the streets, as a result of the
shutdown.
Canadian Commons Will be
Asked to Aid British Films
Ottawa — Legislation providing for
encourageinent of British Empire
productions will be sought at the ses-
sion in January of the Canadian
House of Commons. This declara-
tion is made, following the tour
through Canada of Sir Henry Cow-
an, member of British Comfnons who
was actively identified with the film
quota debate in Britain last spring.
Lady Cowan, who accompanied him,
was largely responsible for the quota
legislation in Australia.
The movement in Canada is being
organized by the Imperial Order of
the Daughters of the Empire, nation-
al officers of which have already held
a conference on the subject.
Louis Christ at Green Bay
Green Bay, Wis. — Louis Christ,
veteran Minneapolis and Detroit
manager, has been placed in charge
of Saxe's Strand, Colonial and Grand
here. He succeeds Earl Connelly,
who was drowned in a lake near here.
London, Ont., House Reopening
London, Out. — The Grand is being
re-opened in September by J. R.
Minbinnick who continues as man-
ager after bting in charge for many
years. The theater lias undergone
many changes.
Sunday Shows Ban on
Kids Asked in Quebec
(Continued from Page 1)
tion with the existing film censor
board.
Present laws and regulations gov-
erning theaters generally are suffi-
cient, the justice believes. He found
no one guilty of criminal or legal re-
sponsibility in the Laurier Palace
theater disaster here last January in
which 78 children were killed. The
fire was caused, he found, by neg-
ligence of a person unknown.
The Quebec government, it is
stated, will not take any action on the
report pending meeting of the legis-
lature in January.
Pantages Policy '
Change Proving Hit
(Continued from Page 1)
tlic picture is holding even above ex-
pectations apd a gross of $10,000 is
expected. "This is above the average
Pantages week with vaudeville and
pictures.
Pantages changed to a policy fea-
turing pictures over vaudeville when
a contract for the Fox output was
closed several weeks ago. Several of
the Fox specials! are to be played with
vaudeville practically or entirely elim-
inated.
M. P. T. O. A. Seeks Head
for Auxiliary Department
(Continued from Page 1)
with various lines of picture effort,
who is sought to head the new the-
ater auxiliary department of the M.
P. T. O. A. are to start next week.
The new department, it is. stated
is "to take into account the needs of
members along every line pertaining
to handling of their theaters apart
from the advertising and exploita-
tion of their features.
Keith's National Resumes
Louisville — B. F. Keith's National
has resumed its old policy of pic-
tures at popular prices, with a spe-
cial shoppers' matinee from 10 A. M.
to 1:30 P. M.
After a summer of inactivity, this
unit of the Keith-Albee chain has
been put through a thorough reno-
vation. The prices under the new
policy will be 15 cents in the after-
noon and 20 cents at night. Chil-
dren will be admitted at all hours
for 10 cents. The price tariff for the
shoppers' matinee will be 10 cents.
Saxe Plans Another Opening
Milwaukee — Plans are being com-
pleted for formal opening within a
vteek of the new Uptown of the Saxe
Enterprises chain. This will be the
fourth opening the Saxe firm has
staged during the last year in Mil-
waukee. Other theaters opened re-
cently include the Plaza, the Oriental
and the Venitian.
Molly O'Day Opposite Boles
Hollywood — First National has
cast Mollv O'Dav as the feminine
lead in "The Shepherd of the Hills,"
opposite John Boles.
And That's That
^^^ By PHIL M. DALY
Just to prove that he still retains
his old cunning, Alack Sennett jump-
ed into the breach when illness of a
director threatened to hold up "The
Romance of a Bathing Girl." He is
completing direction of the picture,
his first in several years.
Sidney Danneberg, maTiager of
Publix's Strand and Galax, at Bir-
mingham, participated in a fishing
trip to Payiama City which culmin- j
ated in the catching of a ISOO-pound j
shark. Now he is wishing his box- '.
office receipts looked as big as that
shark looked when they pulled it
out of the ivater.
Al Rogell, who is to direct "The
Shejdierd of the Hills" for First Na-
tional release, is up to the minute.
In seeking locations for the picture,
he jtiade an airplane tour of several
Coast states.
Newspapers Best to Sell
Films, Canadians Find
Toronto — Newspapers are the most
valuable mediums at the disposal ot
the exhibitor for selling his pictures
to the public, Sam dePass, director
of advertising for the Famous Play-
ers Canadian Corp. stated at the con-
vention of eastern Canada managers
held here. Representatives of ex-
changes as well as theaters attended
the sessions headed by N. L. Nathan-
son, managing director. Speakers
included H. M. Thomas, western
general manager; J. R. Muir of Van-
couver; Clarence Robson, eastern
general manager; and John Arthur,
director' of presentations.
"There are, of course, many ad-
juncts but there can be no question
that the public looks to the advertise- .
ments in the newspapers for their ^
amusements. The newspaper is the
backbone of our business and with-
out it there is a large section of the
pul)lic we woulld never reach."
Tom Logan, manager of the Cap-
itol, London, spoke of his happy rela-
tions with the press. "I have always
found," he said, "that the news-
papers are out to give the theater
managers every possible assistance.
I can testify to the value of news-
paper publicity."
Mandamus Action at Quebec
Quebec — Application for a writ of
mandamus to force civic authorities
to grant permit for a theater on Car-
tier Ave., has been made by interests
backing the venture. They declare
no reason exists for the refusal and
that they are suffering considerable
loss because of construction contracts
already let.
J. T. Hussey Managing Aladdin '
Cocoa, Fla.— J. T. Hussey, for-
merly with the Fairfax in Miami, '
has taken over management of the
Aladdin, replacing Dixon Williams.
The latter has gone to Jacksonville
as assistant manager of the new
Florida there.
^
TAeHl¥S?kPlll
o/'FILMDOM
ALL THE NEWS
ALL THE TIME
VOL. XLI NO. 54
Friday, September 2, 1927
Price 5 Cents
The Chain
SlM-AKIXi; bctDic the M.P.
I'.O. of Wisconsin. Charles
C. Pettijohn, made two im-
pitrtant statements:
1. That profits of larjje chains
vary from four to nine ]ier cent.
2. That very few of the chains
show a profit as hijjh as nine
jier cent.
Pettijohn is general counsel
for the Hays organization. He
is on the inside and his data,
therefore, merits consideration.
Adjustments Rife
In view of these figures, it be-
comes more apparent that the chain
economy conference sponsored by
Sam Katz is confronted witli plenty
of work, if those who attend are se-
rious in their desire to make more
money liy spending less.
The mad orgy in presentations-^
the constant, persistent piling on of
new attractions to augment the feat-
ure can be held directly responsible
tor much of the terrific overhead. It
is undoubtedly true that stage attrac-
tions have shot up the gross, but has
percentage of profit increased in
. same proportion as the expense
The question of rentals has never
been a serious one with the de lu.xe
theater. But the accepted present
day method of building a big town
show has created a competitive sit-
uation which should be checked. W'c
argue not for the elimination of pre-
sentations, but for a halt somewhere
within the range of reason.
Big theaters throughout .America
are doing splendid business. The
public is paying its money at the box-
office, but the dollars are being con-
sumed at too rapid a clip by unwise
operating costs.
Sane Construction
The urge to outdo the next fellow
has likewise resulted in foolish waste
of money in theater consti uction.
Each big chain operator wants to
make his new house "the las; word."
Here a dizziness and a dangerous
perspective enter the picture with
the result that budgets are torn to
shreds, estimates forgotten and a "go
the limit" complex permitted to run
ramoant. Theaters should be built
solidly, comfortably and in good
taste. The public should get the
break always, but why make poor
investments for the sake of building
monuments?
KANN
Exchanges Aloof
The Chicago Film Board has
taken no action to discontinue
film service during the present
emergency caused by the lock-
out, Gabriel L. Hess, counsel
of the Hays organization, stat-
ed yesterday. No attempt has
been made to induce members
to do so, nor have any agfree-
ments been made among ex-
changes, he declared. There
may have been individual ac-
tion, he stated, although he was
without official information of
such action. The statement
followed receipt of information
for J. J. Sampson, president of
the Chicago Film Board, stat-
ing the organization had taken
no position on the strike.
CHICAGO STRIKE NEARS
OTHER ILLINOIS CITIES
Chicago — With both sides dogged
in their determination not to give
ground, Chicago's picture theater and
vaudeville shutdown has extended to
two other Illinois cities, with in-
dications it will spread to other sec-
tions of the state. Possibility of a
national aspect to the situation was
caused by reported threates to eni-
(Coiitinued on Page i)
Publix Turning Over Small
Town Operations to Others
OPERATORS CALL STRIKE
IN BALTIMORE SUBURBS
But Houses Don't Close as
Men of New Union Had
Been Hired
Baltimore — Strike of operators has
been ordered in around 60 theaters
of the city, while the first runs and
some suburbans have renewed con-
tracts with the union and so are un-
affected. Forty-four of the theaters
I'ave made an agreement with a new-
I\-fornicd union, and their situation
is attracting interest.
.After it had been announced that
the demands of the operators would
be refused, with police protection
sought by some theaters, the first
(Continued on Page 3)
Ringlings Held Seeking
Tom Mix at $5,000 a Day
Los .'Kngeles — Reports persist that
Ringling Brothers are seeking the
services of Tox Mix at a salary of
$5,000 a day and that Mix is trying
to buy his release from his Fo.x con-
tract.
Saenger to Handle the
Southeast — Various
Deals On
.Atlanta — It is understood Publix
is making arrangements to turn over
the operation of its Class B an^ Class
C theaters to the Saenger interests
throughout the entire Southeast.
Sam Katz in New York has denied
that his organization intends dispos-
ing of its small town theaters. Lit-
erally, this is declared here to be true,
but it is held to be significant that
Katz makes no denial of the fact
that Publix is to divest itself com-
pletely of the operations of these
houses.
The deal first was broached about
a year ago when Publix-Saenger The-
ters. Inc. were formed. It will be
recalled that under the deal Publix
(Continued on Page 7)
Average Profit of Big Chains
Is Placed at 4 to 9 Per Cent
PARAMOUNT NET OVER
COMPANY'S ESTIMATE
Combined net profit of SI. 46.^. 051.-
66 for the three months and S3, 532,-
325.49 for the six months ended July
2. after charges and reserves for
Federal and other taxes, is reported
by Paramount in its consolidated
statement. This includes earnings
of subsidiary companies.
The net is above that estimated by
the company which predicted its
earnings for the second quarter
(Continued on Page 7)
Miluaukec — Those who believe
that the large circuits are reaping a
financial harvest are under a niis-
|)iir"lviis'(Mi. Charles ( . Pcttijolin
hcTJ nf Fi'ni Boards of Trade, is
.'luthority for the statement that the
average profit of the large chains
ranges from four tn a mere nine per
cent. He made the declaration at
the annual convention f)f the Wiscon-
sin exhibitor unit here.
Overhead and various other ex-
penses which vary from time to time
were given as the cause for the slight
prdfit realized by big chains, whicti
figures emphasize the need of ad-
iiistmcnt of onerating conditions. Fl-
aborate settings, which increase
(Continued on Page 7)
NATIONAL 'BLUE' LAW
CAMPAIGN LAUNCHED
Washington Bureau of THE FILM DAILY
Washington — Launching of a na-
tional "blue" law campaign is an-
nounced by the Lord's Day Alliance,
supported by the Methodist Board
of Temperance, Prohibition and Pub-
lic Morals, the Anti-Saloon League
and other reform organizations. Ap-
peal now is being broadcast through-
(Continued on Page 3)
Confab Sept. 7 on T.O.C.C.
Request for Allocation
Next conference is to be held Sept.
7 between the T.O.C.C. and the
Hays association relative to alloca-
tion of product in Greater New York.
"■^ome "definite and favorable deci.5-
ion" is expected to be arrived at, ac-
(Coiilinvcd on Page 2)
No Parser Monday
Monday, September 5 being
Labor Day and a legal holi-
day, there will be no issue of
THE FILM DAILY pub-
lished.
THE
j^E25
DAILV
Friday, September 2, 1927
Vol. XLI No. 54 Friday, Sept. 2, 1927 Price 5 Cents
lOHN W. ALICOATE
Publislier
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor ; Donald M. Mersereau, Treasurer.
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York, N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736
4737-4738-4739. Cable address: Filmday.
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel : 'Phone,
Drexel 7000 and Washington 9794. London-
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London, W. I. Paris
— La Cinematographic Francaise, 5, Rue
Saulnier.
Financial
Quotations
High Low Close Sales
*Am. Seat. Vtc. .
•Am. Seat. Pf d . ,
Balabaii & Katz . .
*Bal. & Katz Vtc.
Eastman Kodak
*tFiIra Inspection.
*First Nat'l. Pfd.
Fox Film "A". . . .
tFox Theaters "A".
*Intern'l Project.
Loew's, Inc
*ttLoew's, 6s 41ww ....
ttLoew's, 6s41x-war 99^2
*M-G-M Pfd
♦M. P. Cap. Corp
Pathe Exchange . .
tPathe Exch. "A".
ttPathe Exch. 7s37
Paramount F-P
•Paramount Pfd
ttPar.Bway.5i4s51.100J4
57^^
.1661^
65 H
17
is'vl
7
32/8
.100
.1045^
"Roxy "A' ...
**Roxy Units
**Roxy Common . .
Skouras Bros
Stan. Co. of Am..
tTrans-Lux Screen
*Univ. Pictures. . .
•Univ. Pict. Pfd..
tWarner Bros. . . .
Warner Bros. "A".
31
34
8K
36
22 M
57'A
166"
64 j^
17
54"
99 H
6
27.5^
100
10154
166 ii
29
33
36
6754
4M
21J4
47
48
57^^
73y4
166
4
100^
65
17
8!4
55
104
99/
25/
9
6
30.)4
100
1025^
119/
36
67./
4Vs
33/
100
14/
21/
200
600
1,000
4,300
"3
300
6,500
6
5,300
900
400
2,000
Publix Turning Over
Operation to Others
iContinucii from Pane 1)
secured an interest in the new Saen-
ger tlieater. New Orleans and that
future theater operations of both
companies were to be entered upon
jointly. The agreement was not de-
signed to embrace existing holdings
of either corporation.
Under the plan, Publix will retain
its financial interest in the smaller
situations, but will exercise no voice
in their management.
The method of operation has been
fully determined upon for all South-
ern sections except Georgia. It is
anticipated that a deal will be made
with Arthur Lucas who is develop-
ing a chain of community houses
throughout the state. E. V. Rich-
ards, Jr. is understood to have ap-
proached him.
Confab Sept. 7 on T.O.C.C.
Request for Allocation
(Contitmcd from Page 1)
cording to report of the exhibitors'
committee made to the T.O.C.C.
Whatever relief is secured, it was
stated, "would prove of benefit to
all."
Increased insurance rates, afifecting
projection room rates and liability
also were discussed at the meeting,
with the subject to come up before
the executive committee in a meet-
ing to be held soon after Labor Day.
[rish Ired by "Irish Hearts"
at Showing in Bronx House
The Irish, riled by what they term
insulting characterizations in insult-
ing films, have turned attention to
"Irish Hearts," it was indicated by
the shower of missies at the Palace,
St. Nicholas Ave. and 176th St.
Prompt action by the manager in
stopping the picture, turning on lights
and closing exits and calling police
prevented a probable serious disturb-
ance.
•Last Prices Quoted ••Bid and Asked (Over
._,,,. the (Counter)
tCurb Market ttBond Market
Tobies Buys at W. Liberty, la.
West Liberty, la.— Paul Tobies
has purchased the Strand from Glen
Miller and is making several changes
to the house.
NOTE: Balaban & Katz is listed on the
Chicago Board; Skouras on the St. Louis
Stock Exchange and Stanley in Philadelphia
Pastor Endorses Sunday Shows
Massena, N. Y. — Rev. Lascelles
Ward, rector of St. John's Episco-
pal Church, has declared himself in
favor of permitting Sunday shows
here, believing that they keep young
people away from questionable re-
sorts. He stated: "In mv judgment
the church and the religious people
of a community should support
clean, harmless amusements and
there is no reasonable objection to
such recreation on Sundays so long
as people arc afforded an opportun-
ity to attend morning church serv-
ices."
New House Opens at Sanborn, la.
Sanborn, la. — Tlie New Princess,
has opened replacing the showhouse
destroyed by fire. The house is
owned by Kehrberg Bros.
Garden Theater Under Repairs
Iowa City, la. — AI Davis, manager,
has closed the Garden for repairs.
Orpheum Theater Sold
Rock Valley, la. — R. L. Doherty
has sold the (Orpheum to M. Sebesta
of Norfolk, Neb.
Fargo Theater Reopens
Fargo, N. D.— Having been closed
for the summer, the Fargo has re-
opened as a combination house.
Second of Laemmle Series
Appears in Sat. Eve. Post
Under the general title of "From
the Inside," Carl Laemmle is writing
a series of three articles for the Sat-
urday Evening Post. The second ap-
peared this week.
The first article deals with many
facts which the public is not acquaint-
ed, such as distribution and its prob-
lems.
In the second, Laemmle takes up
production, advertising, publicity and
exploitation, exhibition, in fact all
the branches of the industry. He
tells of the development of the pic-
ure theater from the little store show.
One of the important points
brought out by Laemmle is that the
principles that govern the show busi-
ness are just the same today as they
were years ago.
"The laws that govern the show
business," he writes "were recog-
nized hundreds of years before the
moving picture was invented, and the
advent of the screen has not altered
them in the slightest degree. They
are as direct as a straTght line, and
will not change so long as human
nature does not undergo a radical
transformation.
"Men and women attend places of enter-
tainment in a holiday mood and are not enter-
tained by that which they do not compre-
hend. If a considerable portion of the spec-
tators at a moving picture fail to grasp the
author's' intent until the photoplay is half
over and do not sympathize with the dispo-
sition he makes of his characters, they are not
go'ng to like the picture.
* * * "There is a subtle connection be-
tween exploitation and the holiday mood in
which people are receptive to all forms of
entertainment."
Swiss Recording Device
Wins Frankfort Prize
Berlin — Tro Tri-Ergon, a photo-
electric recording system received
first prize at the Frankfort Interna-
tional Music Exhibition. The Tri-
Ergon System also operates a rec-
ording system.
$99,166 in Five Days
The first five days of the third
week's run of "What Price Glory"
at the Roxv have resulted in a gross
of $99,166.10. It is anticipated the
gross for the entire week will r;;n be-
tween $125,000 and $130,000.
August Schroeder, American man-
ager of Tri-Ergon, Ltd. is at present
in Europe. His New York office
had no comm.ent to make yesterday
in response to a question regarding
the marketing of this device in Amer-
ica. Ufa controls the process in
German-speaking countries.
On Aug. 11, 1925, THE FILM
DAILY reported the following:
"Tri-Ergon, Ltd. has been formed
with offices at 220 5th Ave. to intro-
duce a new talking film to the Amer-
ican market. The invention is said
to be the result of seven years' work
on the part of J. Masselle, H. Vogt
and Dr. J. Engl and is owned by the
Tri-Ergon Co. Ltd., a Swiss com-
pany chartered with a capital of 2,-
000,000 Swiss francs.
"One of the chief technical features
is what is known as a Kathodophone.
a microphone for which its sponsors
claim an ability to obtain pure sounds.
There is also an electrical amplifier
described as a highly perfected tech-
nical achievement and an ultra-fre-
qijency lamp which transforms elec-
tric current in sound waves into a
lumunous patch which illuminates the
film. The same apparatus which
projects ordinary film can be used
for the new acoustic film."
Enjoins Use of Theater Name
Detroit — Permanent injunction re-
straining the use of the name "Or-
ient" on the theater leased by the
Lewin Development Co. at Linwood
and West Philadelphia Aves. has
been issued. The court ruled the
use of the name was in violation of
the trade name of the Charles H
Miles Adams Theater Corp., which
is building the Oriental on Adams
Ave.
'Patent Leather Kid' Shows
to Start Out by Sept. 15
"Patent Leather Kid" roadshow
companies will be ready to start op-
erations by Sept. 15, according to Ned
Depinet. The picture already has
been booked for Los Angeles, Chi-
cago, Buffalo, Boston, Philadelphia,
Detroit, Pittsburgh, St. Louis, San
Francisco, Washington, Kansas City
and Cincinnati.
Siemering Buys Wisconsin House
West Salem, Wis.— W. H. Siemer-
ing has taken over the Rex.
"Allah" Premiere Tonight
"The Garden of Allah," will have
its world premiere this evening at
the Embassy. Stage and screen nota-
bles are expected to be present.
DeMarco Buys Another in Minn.
Benson. Minn. — Tohn DeMarco has
purchased the O.K. in Kerkhoven,
Minn., from Mrs. M. E. Chambers.
DeMarco now owns f(^ur theaters in
this state.
Bellingham Grand to Reopen
Bellingham, Wash.— J. B. Wah!
has organized a company of local
stockholders to finance reopening of
the Grand as a picture house.
Grand Theater To Open Soon
Northfield. Minn. — Work on the
Grand is being completed. The house
is being remodeled and redecorated.
Finkelstein & Ruben recently ac-
quired an interest in the house.
Elite Opens At New Holstein. Wis.
New Holstein. Wis. — J. J. Welher
and Lester Pfciffcr have opened the
Elite. ..
WWf YOU ARE A DIRECTOR
*' OR FILM EDITOR
Come and see our new film edit-
ing machine. You see real movies,
can stop and study a frame and re-
verse. All automatic and holds two
full size reels — also rewinding disk.
RUBY CAMERA EXCHANGE
727 7th Ave., Near 49th St., N.Y.C.
Bryant 0631—8457—7541
STOCK PROGRAMS
PROGRAM COVERS
For
Moving Picture Houses
Joseph Hoover &. Sons Company
Market and 49lh Sts., PKilailelphia. Pa.
Friday, September 2, 1927
DAILV
Operators Call Strike
At Baltimore Suburbs
(Continued from Page 1)
run houses completed renewals. These
houses do not belong to the state ex-
hibitor unit. These are the Valencia,
Century. Parkway, New Garden.
Hippodrome, Metropolitan and Ri-
voli. Then 44 suburban houses an-
nounced closing of an agreement
with a rival union. This is Man-
agers' and Operators' Union No. 1
and is not affiliated with any other or-
ganization. Operators' Union No.
181, the "old-line" union, is affiliated
with the international and the Amer-
ican Federation of Labor.
The situation in the remaining 26
houses of the city is indefinite. Some
are renewing contracts, while others
are closed, and their attitude toward
a settlement is vague.
While wage demands call for but
a slight increase, the bone of con-
tention seems to be the clauses in the
new contract regulating the number
of operators, musicians and other
union men to be employed.
One arrest of a union operator for
alleged sabotage was made prior to
calling of the strike when the Avalon
owner alleged the operator wilfully
blew fuses to cause the picture to
fade out. This was one of the 44
houses which signed with new union
and the operator's dismissal would
have been necessary.
Active support of the International
Alliance of Theatrical Stage Em-
ployes and M.P. Machine Operators
has been promised in the local fight
according to G. Kingston Howard,
secretary of Operators' Union No
181.
Accord Now Near in
Atlanta Situation
Atlanta — Labor troubles are
straightening themselves out in At-
lanta. There will be no strike on
Sept. 5 as feared.
Most Atlanta theaters have signed
with the musicians' union. The ex-
isting contract with stagehands has
a year to run. The operators pre-
sented difficulties, but as a result of
many conferences, it has been deter-
mined to continue operations while
an amicable arrangement for both
sides is reached.
Operators have asked for a flat
increase of §20 in all theaters. Ex-
hibitors claim business has been so
bad this year that it is impossible
for them to stand the added burden.
They further assert the demands are
unjust. It is certain that an increase
will be granted the union, hut exact-
ly what the terms will be is depend-
ant upon the deliberations. The in-
crease, when settled, will be retro-
active as of Sept. 5.
Los Angeles Negotiations
Extended Until Saturday
Los Angeles — Negotiations be-
tween unionized theater employes, in-
cluding operators, musicians and
stage workers have been extended
until Saturday in the hope of avert-
ing a strike. Both sides are con-
fident that a settlement will be
reached.
Chicago Strike Spreads
to Other 111. Cities
(Ci'ii/iniit'ii jiLim I'diie 1)
ploy nun-iniion operators at down-
state and Iowa cities. Meanwhile,
.stagehands have joined the strike,
in what amounts to but a gesture
ince they were automatically remov-
ed by the closing of the theaters.
Danville and Decatur, 111., are Il-
linois cities to which the strike has
spread. The two principal theaters
of the former have been ordered to
close their doors, while at Decatur,
three of the city's four largest
houses severed relations with the
union on expiration of contracts.
Threats to operate Rock Island
and Alolinc theaters as well as a
house at Davenport, la. with non-
union help lent a possible national
aspect to the situation for William
Canavan, head of the International
Alliance of Theatrical Stage Em-
ployes and M. P. Machine Operators,
has stated that attempt by any chain
to employ non-union help will be fol-
lowed by a walkout in every house
operated by such chain. The unions
state that there will be no settlement
until vlemands of both operators and
stagehands are met.
Intention of the operators' union
for a writ to enjoin exchanges from
refusing film service, as complained,
was forestalled by the fact that no
Federal Judge is sitting in Qiicago.
The state courts may be resorted to,
it was stated.
The shutdown is nearly 100 per
cent complete, although the Ran-
dolph, loop grind house is said to
have a supply of films on hand to
finish out the week. A few scatter-
ed suburbans are also operating.
Legitimate and burlesque houses, as
well as other forms of amusement
are doing capacitj- business.
Exhibitors are ready for a lengthy
fight, it was indicated by the associa-
tion's statement, which said:
"We have enough money and re-
sources in our treasury to carry on
the fight indefinitely until the unions
are readv to deal with the exhibitors
in a businesslike manner. We wil'
not permit labor leaders to tell u?
how to serve the Chicago public or
what to do with our tremendous in-
vestments in Chicago."
Operators, too, are confident of
their strength, as evidenced by the
following statement made by Thomas
Malloy, business agent.
"Our men are not worrying over
not working. They will draw the pay
lost during the lockout or won't go
hack to their jobs until they are
paid."
Settlement Reached with
Operators in Newark
Newark. N. J.— The labor situa-
tion was settled yesterday with a par-
tial victory for the operators who
threatened to strike.
Two hundred operatorsweregranted
a $5 increase by exhibitors under a
three year agreement. The present
wage scale ranges from $70 to $85.
The union had demanded a flat in-
crease to $90.
National "Blue" Law
Campaign Launched
(Continued from I'aije \)
out the nation for funds to linance
the "Sour Sabbath" drive.
Rev. Harry L. Bowlby, secretary
of the Lord's Day Alliance is sign-
ing the appeal which reveals the plan
of action. This calls' for Federal and
state laws restricting Sunday activi-
ties. Theaters would be one of the
most hard-hit commercial enterprises,
it is declared.
An active lobby of reformers will
be on hand when Congress recon-
venes, and the appeal is expected to
equip them with sufficient finances
to make their efforts more effective
than ever.
As previously, the campaign begins
with the District of Columbia, where
a "model" law is sought, which would
be extended to other states if ef-
forts of the "Sour Sabbath" workers
arc successful.
Alliance Had Recently
Announced Policy Change
In announcing the new "huinani-
tarianism first" policy of the Lord's
Day Alliance recently. Rev. Dr. David
G. Wylie. new all-time president,
stated its national program, was to
insure a religious holiday for every
man "regardless of his religious
creed or beliefs and then it will be
left to him to decide how to use it."
However, the campaign just an-
nounced, indicates that the alliance
will proceed along old lines, clamp-
ing the blue lid tight wherever pos-
sible.
Anti-"BIue" Political
Party Factor in Fight
Washington Bureau of THE FILM DAILY
Washington- — Counter efforts to
the "blue" campaign to foist a "Sour
Sabbath" on the nation will be made
by the Association Opposed to "Blue"
Laws, which plan to enter the political
arena next year with a party of its
own.
No candidates will be named but
the group is being organized to op-
pose candidates who favor "blue"
legislation.
Heads U. A. Film Service
Earl Denison has been named su-
pervisor of the new division of film
service and maintenance of United
Artists. He will establish in New
York a reclamation plant and film de-
pot to keep prints in condition.
Denison established a similar depart-
ment for Paramount in 1919, which
he headed for eight years.
Margaret Livingstone Here
Margaret Livingstone has arrived
in New York for the opening of
"Sunrise." She will remain five
weeks.
Wayland Reopens S. C. House
Columbia, S. C— B. W. Wayland.
operating the Broadway, has taken
over the Rivoli, vaudeville house, and
will operate under a picture policy.
He has enlarged it to seat 900.
And That's I hut
I
.. By FHIL U. UAi.t
IS to be an international dimple
race, according to Univerbal,
which has broadcast a call for tlic
girl witli the prettiest dimples in the
U. S., who will be developed and
starred, if found worthy. Recently.
"Dimples" Libo was signed recently
at Vienna.
Aviation has its enthusiasts in the
iiidiintry. E. C. Accola, Bonhan,
I'ruirie Du Sac, Witi., wanted some
pictures so he flew the 220 miles tu
Milivutdwe, to buy from "Bill" Asch-
nu'.nti. Bathe munuyer. Then he
had lunch and flew home.
Howard Dietz, showman extraor-
dinary, is overlooking no bets to make
the transcontinental non-stop flight
of Leo, the M-G-M lion, one of the
biggest publicity smashes in years.
The front page breaks he expects
will get added recognition because
of the fact that Martin Jensen, pilot
of the Aloha, which won second prize
in the Hawaiia air derby, will be at
the controls of the M-G-M plane.
Leo now is "training" for the flight.
Jes.se H. Jones, influential Texas
banker, newspaper publisher and
builder of theaters was an inter-
ested spectator at the A. M. P. A.
luncheon. He now is building Loew's
State at Houston.
When Hal Roach, at the A. M. P.
A. luncheon yesterday, stated that
a personal appearance of "Our Gang"
at the San Francisco Orpheum i'.i
August boosted the weekly busines.-s
more than 510,000 over the usual
receipts, R. R. ("Pete") Woodhull
shook his head in surprise. "Pete"
was probably thinking back to the
weekly business he did at his theater
in Dover, N. J.
// Hal Roach ever wants to quit
production he surely has a future
selling film. How he sold two reel
comedies at the A. M. P. A. yester-
day, directing much of his attention
to E. A. Schiller of Loew's.
Jolson Signed by W. C.
Los Angeles — Al Johnson has
signed to appear at West Coast'.^
Metropolitan at $17,500, said to be
the highest salary ever paid an artist
for appearance in a picture house.
Oklahoma Directors Meeting
Oklahoma City — Directors of the
Oklahoma exhibitor unit meet here
Sept. 12.
Sunday, Platform Plank
Philadelphia — Sunday amusements
is a plank in the platform of Magis-
trate Edward P. Carney, who is a
candiates for mayor on both the Re-
publican and Democratic tickets.
Elizabeth Lonergan Returning
London — Elizabeth Lonergan, Am-
erican correspondent of Kine, who
has been vacationing here, is en route
to New York.
^
it's more thara
I
V17HEN 12 of the biggest circuits in the
United States operating a combined
total of 776 of the world^s finest motion pic-
ture theatres book one program soUd, ifs
more than a coincidence— it^s proof positive
that they have analyzed the field carefully, have
weighed all the facts, made a critical estimate of every
showmanship factor represented in the organization
and product of that particular company and then
picked the one that they believe will produce the
maximum results at the box-office.
(f ■
You Can Accept the Judgment of
These Big Showmen
denee
i
Oe Mille Studio
L coincidence
These 12 Big Circuits Have Booked
the PatheoDe Mitte Program of
Features Sotid for 1927''28
The Stanley Circuit
The Butterfield Circuit
The B. F, Keith Circuit
The Orpheuui Circuit
The Universal Chain
Theatres Circuit
The West Coast Theatres
The Stanley^Crandall
Circuit
Circuit
The North American Theatres
Circuit
The Stanley'Fabian
Circuit
The W. P, Gray Circuit
The Co-operative Booking
Circuit
The Ike Libson Circuit
operating a total of 77^ theatres
in every part of the United States
?
i Exchange, Inc.
ES - Pathe News
TRA D E
w
Pathe westerns - patheserials - Pathecomedies
MARK
T
DAILY
Friday, September 2, 1927
OAJiy TIPS WHICH MEAN 0OUAB5 FOB SHOWMEN
"Fast and Furious"
(Universal)
Tuesday night is one of the poor-
est show nights in the week here,
and so it was chosen for special ex-
ploitation. It was designated "Kel-
logg's 'Pep' Night" and 5,000 tickets
were distributed among Kellogg em-
ployees which were worth 15 cents
on a 50 cent admission. The Kellogg
band of 40 men paraded through the
main streets winding up in front of
theater before the first evening show
where a concert of five or six pieces
was given. The organization was
then the guests at the screening. —
Bijou, Battle Creek, Mich.
"Battling Butler"
(M-G-M)
The Raton Reporter tied-up with
a contest on "What is Sally O'Neil
whispering in Buster Keaton's Ear?"
An appropriate mat was used from
the contest angle and 15 passes were
advanced for the most humorous
answers submitted.— T. T. Murphy,
Shuler, Raton, N. Mex.
"Rookies"
(M-G-M)
Pitched a pup tent in front of the-
ater. To make the tent display more
effective, a pair of beaverboard feet
of giant proportions protruded from
the end of the tent. The pair of feet
resembled the famous Army hob-nail
shoes. All passers-by were musical-
ly attracted to this display by the
continual playing of a phonograph
which played the record, "Oh How
I Hate To Get Up In the Morning."
— Chas. R. Hammerslough, Broad-
way, Newburgh, N. Y.
"Slide, Kelly, Slide"
(M-G-M)
The Walton Hardware Co. carried
a window on Reach Sporting Goods.
The winning team of the Twilight
League was given free tickets for the
Saturday night previews. Small teas-
ers were carried in the local paper
five days in advance of the showing.
Heralds were given out at the Twi-
light games and announcements made
of the picture. — Hamley, Clinton,
Okla.
"TUlie the Toiler"
(M-G-M)
The Royal Typewriter Co. coop-
erated in conducting a speed contest.
A special lobby display was created
and presented. A booth and a type-
wirter were installed in the theater
one week in advance of showing.
Notices were run in the local news-
papers announcing that 25 pairs of
tickets would be awarded to those
who in the quickest time could write
ri given letter about Marion Davies
and "Tillie the Toiler." The let-
ters were addressed to the manager
and he and local agent for the type-
writer company acted as judges. The
tvDcwriter comi)any also made a
window display with the "Royal"
stills of Marion Davies and the type-
writer scenes. — Jim Wallace. Lincoln
Square. Decatur, 111,
HOW SCHINE MANAGERS'
SCHOOL GETS RESULTS
Gloversville, N. Y. — Many applica-
tions have been received by the
Schine Enterprises Managers' School
but only a few have been accepted.
These are men who have possibilities
of developing their talents to become
theatrical managers. Unlike other
schools which have attempted to
teach tTie show business from a book,
the Schine student managers are
taken through a practical course.
First, they are given technical
points of house maintenance. They
are then taken through a two weeks'
study of diagram and theories, but
their real instruction comes when
they are assigned to the various the-
aters over the circuit in all capac-
ities. First, they take their turn
with the bill-posting plant and learn
how to sling a brush as well as to
square banners, windows and loca-
tions of board bills. They are then
taken into charge by a special opera-
tor and taught to meet all emer-
gencies that may arise in the booth.
They actually spend over two
weeks in the booth as an assistant
or operator helper. From the booth
they are taken back stage and given
two weeks as an apprentice learning
and familiarizing themselves with
terms commonly used by the stage
men.
The next weeks they spend in a
stock or "legit" house and get a
taste of promoting props and other
necessities which is the asset of
every stock company. They then
spend time on the floor of a first
class theater being drilled daily in
courtesy and actually) meeting the
public in the capacity of an assistant
manager directing the ushers, and
handling crowd overflows. From the
floor they are taken into the box
office of a picture house, taught how
to keep records, and to make reports,
and daily statements. Instructed on
the care of tickets, machine and
change venders.
After assuming the entire respon-
sibility of the box office the men
go into the publicity department of
the company and are taught ad writ-
ing: The value of catch lines, how
to trim mats, the arrangement of
type, the use of borders, the dis-
criminating of what names to play
and how to arrange sig cuts. They
are then given a week with the field
exploitation representative and actu-
ally assist in promoting some special
campaign where they must learn to
arrange window tie-ups, meet news-
paper men, talk before clubs, and as
a whole assume the responsibility
of putting over the picture or at-
traction. Ten more days in the of-
fice of some capable theater mana-
ger handling the correspondence
from the home office and directing
the destinies of the theater as though
he were in charge, completes the
training. It has been the policy of
the Schine School to eliminate men
after the first or second week if they
do not show some aptitude.
The proof of success of this school
is that a number of men have been
"For years we've been
preaching the box-office
value of the newsreel.
Not to say 'I told you so'
but out of sheer gratifica-
tion we point to the tre-
mendous strides forward
this excellent form of en-
tertainment has made in
commanding and holding
exhibitor appreciation."
given permanent assignment as man-
agers, and have outstanding results
in their situations.
E. T. Murphy, who was given
managership of Rialto, Little Falls,
broke all existing house records the
first week on duty. T. E. Warne,
who is now managing a Buffalo
house for Schine is also recording
a good showing. C. C. Lantry was
given charge of the Schine house in
Lowville and one of the first things
he did was to clean and renovate the
theater which is in a small commun-
ity, repaint the front, and as a whole
prove that he learned the first prin-
ciple of a good showman during
his assignment of apprentice. J. A.
Carrier, managing director of the-
aters, supervises the entire operation
of this department.
"Cancelled Debt" Finished
Hollywood — Sterling's "Cancelled
Debt." 18th and last of the 1926-27
schedule, has been finished and is
now in the cutting-room. It stars
Rex Lease, with Charlotte Stevens
opposite and a supporting cast com-
posed of James Gordon, Florence
Turner, Fthel Gtcy Terry, and Billy
Sullivan.
Arzner Will Direct Bow
Hollywood — Dorothy Arzner will
direct Clara Bow in her next, "Red
Hair."
New Loftw Manager
Portland, Me. — Israel B. Finn is
the new manager of the Portland,
siiceeding -Walter Nelson, who has
bten in charge of the Loew interests
in this city for the past two months.
Firm has been in New Britain, Conn.,
where he was connected with the
JIofTman circuit.
Seek Sunday Shows
New Orleans — Resolutions stating
that petitions are being circulated in
Jennings,! a small city near here,
asking the mayor and council to call
an election to vote on Sunday shows,
have been adopted by a number of
young people's organizations.
N. O. Orpheum House Opening
New Orleans — The Palace, Or-
pheum house, opens for the fall sea-
son Sept. 12.
1,422,196 at Oslo Film
Houses First Half of '27
Washington Bureau of THE FILM DAILY
Washington — Attendance at pic-
ture theaters at Oslo, Norway, dur-
ing the first half of the current year
totaled 1,422,196 as compared with
1,411,511 during the corresponding'
period last year results of a survey
compiled by the Oslo, Commune,
which owns all of the Norwegian
capital houses, as reported to the
Dept. of Commerce. This is an in-
crease of 10,685 admissions.
Oslo Commune owns 14 picture theaters
with a total capacity of 8,428 seats. During
the first halt of tliis year 7,617 perfor-
mances were given.
While the number of persons visiting the
Oslo houses shows an increase of 7 percent,
the receipts on the other hand show a decline
of 6.7 percent, due to the reductions in the
prices of tickets made effective during the
past six months. Receipts during the first
half of 1926 reached a total of 2,209,288
crowns, as against only 2,060,257 crowns dur-
ing the same period of the curren,t year.
The three theaters which had the largest
attendance during the last six months were:
"Cirkus" with 285,000, "Admiralpalads"
with 162',000, and the "Parkteater" with
150,000.
Allentown Theaters Urge
Public to Attend Church
Allentown, Pa. — A campaign is on
here among local theaters to urge
people to attend church on Sunday
and liberal space is being used in the
newspapers to spread the propaganda.
The line of argument is to the effect
that if people go to church on Sun-
day they will not only be better men
and women but by so doing they will
save money for attending picture
shows during the week. Sunday mo-
toring and Sunday excursions leave
a lot of people "broke" for the re-
mainder of the week, and the picture
houses suffer in consequence. Hence
the Allentown Chronicle and News
carried a three-column "Go-to-
Church" box with the line under-
neath: "Why not accept the invita-
tion and go to church Next Sun-
day?". This appeared on the Satur-
day Church page and the ad was_
signed by the local theaters.
Plan Oak Lane In Phliadelphia
Philadelphia — William Freihofer \%
making plans to build the Oak Lanel
on the west side of Broad St. south!
of 67th Ave.
Ed. Laemmle to Make Roche Story
Hollywood — The Arthur .Somers
Roche story, "Fallen Angels," which
is now running serially in "Red Book
Magazine," purchased by Universal,
will be put in production at once.
Edward Laemmle will direct.
Heffner Again at Mason City
Mason City, la. — J. H. Heffner has
returned to the management of the
Palace and Bijou, A. H. Blank
houses, replacing Eller Metzger, who
has been at that post for the past
vear. Heffner has been at Fairmont,
Minn., in capacity of manager of H.
E. Gilbert's new theater, recently
opened.
Feeley Reopens
Hazleton, Pa. — The Feeley, closed
during the summer, has reopened af-
ter being entirely renovated.
^r^
THE
iday, September 2, 1927
Hollywood Happenings
'wo Signed for "Pretty Clothes"
(ohmiy W alkrr ami Joliviia Ralsttm liavr
•n siKMcd for the leadinp roles in "I'rttty
ithcs." StcrliiiK Frmhiclioii hriiiR rfircclnl
Phil Rosni, Kranccs Ciiivhan adnptol
ne.
a Selwynne Returns to Screen
>a Srlwyiinc lia< rrtnriird to the
ecu 111 "Syniphoiiy," Universal production,
rring Jean Hcrsholt.
McDonald and Sidney to Team
I. Karrcll McDonald and (IctirKe Sidney
.•e been signed for important roles in
ohens and Kcllys in Paris." Universal pro-
riion.
'U" to Make "Flagpole Sitter"
I'nivrrsal lias purchase! •The l-'laRPolc Sit-
." by Arthur Guy Empey in which Arthur
ike will be starred.
Tiffany Selects Casts
riffany has selected casts for the second
1 third productions of the 2-1 features sched
■d for this season's program. In "Once
i Forever," Patsy Ruth Miller will be seen
!h John Harron portraying leads supported
Burr Mcintosh. Emily Fitzroy, William
Mong and \'adin Uraneff. The cast for
• third production "Women's Wares," cen-
ts of Evelyn Brent and Rert I.ytell plaving
incipal roles, with Larry Kent. Gertrude
ort. Myrtle Stedman, Cissy Fitzgerald,
Jiard Tucker. Sylvia Ashton. Stanhope
leatcroft. Robert Holder. Gino Corrado and
nes Mack in the supporting cast.
Columbia Signs Reed Howes
Reed Howes has been selected for the
It lead of Columbia's ".Sav It with Sa-
s." starring Claire Windsor.
New Beery-Hatton Comedy
l-onowing their latest burlesque "\ow
•re in the Air." Wallace Beery and Ray-
nd Hatton will appear in "We're in So-
ty Now." Frank Strayer will direct the
^ comedy, which was written by Grover
ie».
'aramount Net Over
Company's Estimate
(.Continued from Page 1)
'uid be §1,420,000. The fiRure in-
-ates that the $11 a share earning
recast made by observers would
reahzed during the current year
Figures for the first and second
arters include its $479,415.55 undis-
butcd share of earnings of Balal)an
Katz, a 65 per cent owned sub-
liary.
After allowing for payment of di-
lends on the preferred, the earn-
,'s amount to $2.27 per share for
' three months and S5.60 per share
■ the six months, on the 577.798
ires of common stock oiitstand-
30 Seat House Planned by Stern
-hicago — Joseph Stern, owner of
Highway and the Marquette will
ct a 1.500 seat house at Downer's
we. It is understood that Floyd
ickwell of Balaban and Katz Mid-
st theaters will be interested in
eph Stern's house.
ilford Legalizes Sunday Shows
iilford, 111. — This town has suc-
ded in passing the Sunday Show
iday Shows Win at Sheldon. 111.
'heldon. 111. — -Sunday shows have
n legalized here.
Chains' Average Profit
Only 4 tc) 9 Per Cent
(Continucil from I'atjr I)
overhead, arc deniaiuled by (he pub-
lic in addition to i)ictures of merit,
aceor(|iiig to the speaker.
One hundred theater owners,
house managers and secretaries of
the Film Boards of this section, wen-
on hand to hear Pettijohn make a
strong idea for better organization of
exhibitors. Organization has been
improved during the last few years
but improved co-operation is neces-
sary if exhibitors are to meet suc-
cessfully the many problems to arise
in the near future.
Of late years exhibitors in various
parts of the coimtry have been real
izing that it is to their advanta.ge t<
study the type of pictures the public
desires, said Pettijohn. If the ex-
hibitors study the demand closely and
communicate the results to the pro
ducers this will result in much better
harmony throughout the entire in-
dustry. He stated that the public
is willing to pay a fair price for pic-
tures. It docs not, however, desire
cheap pictures.
Theaters staging vaudeville acts in
comiection with a motion picture
particularly those in smaller citie;-
and towns, should be careful in stag-
ing and booking only good acts if
they wish to attract full houses he
declared. Vaudeville acts broadcasted
over the radio make it possible for
people to secure good vaudeville en-
tertainment via the radio and to book
amateur vaudeville at a local theater
and advertise it as competition hurts
jittendance.
In connection with this it is per-
fectly all right for theaters to book
vaudeville acts, but they should not
feature over the picture, he said,
pointing out vaudeville should be of-
fered as an added attraction which
the house is to donate to keep pat-
ronage.
Competition in the picture theater
field is very keen at the present time
Pettijohn stated, but there should
be no need for profitless competition.
Competition always should assume
a fair form and should not result in
rut throat competition, he declared
Lowering of prices to a level where
neither theater makes a profit is not
competition, but folly, he stated.
Sunday Shows at Paullina, la.
Paullina. Ta. — 5iimday shows was
votefl and passed here recently.
John Pakis Buys Hillside, Chicago
Chicago — John Pakis purchased the
Hillside from Tom Christos. Pakis
was with the .Andrew Karzas F.nter-
prises for eight years.
Jackson Park Changes Policy
Chicago — Starting Labor Day, the
Jackson Park will become a secoiifl
run house repeating on the Tower
and other 63rd Street theaters. Book-
ings have been comnleted throi:gh
the Casten offices. The house had
been playing independent first runs.
New Owner at Lake Preston, Minn.
Lake Preston, Minn. — H. L. Hor-
ten has purchased the Princess from
I. S. Isaason,
// rained all day yesterday
BUT
the weather man and the rain
insurance company promise a
CLEAR DAY
Tuesday September 13
That's the date of the
Film Golf
Tournament
With the 13th as the date
it will surely be clear
BONNIE BRIAR
Larchmount, N. Y.
September I3th
SIGN THIS f
entry blank and mail it today y
to any committee member. ^
Here is my entry and ten dollars for the Fall Film Golf
Tournament:
The Committee
Elmer Pearson, Pathe Exchange, 35 West 45th St.
Bruce Gallup, United Artists Corp., 729 7th Ave.
Felix Feist, M-G-M, 1540 Broadway.
Don Mersereau, The Film Daily, 1650 Broadway.
Arthur Stebbins, 1540 Broadway.
J. S. Dickerson, Motion Picture News, 729 7th Ave.
Jack Alicoate, The Film Daily, 1650 Broadway.
DAILY
Friday, September 2, 1927
Theater Changes
OREGON
Changes in Ownership
Lagrande— Sherry, sold to Francis Greulich
by H. G. Trull. Moro-^The Moro, sold
to J. B. Sparks by Newton CroS'field. Port-
land—Peninsula, sold to G. H. Whitefield
by G. A. Carmichael. Villa, sold to J. C.
Shaver by Conrad VVerneke. Tillamook—
Coliseum, sold to L. E. Partridge. Wasco—
The Wasco, sold to J. B. Sparks by New-
ton Crosfield.
PENNSYLVANIA
Changes in Ownership
Bentleville — Majestic, sold to S. Q. Beds-
worth by Mr. John Gordor Bridgeville —
Liberty, sold to Caleffi & Gecoma by Mr.
Vogliano. Downingtown — Opera. House,
sold to Harry & Oscar Stiefel by R. K.
Osmond. MorrisviUe — ^Comniunity, »old to
Samuel Fell by \Vm. Keegan. Mt. Morns—
Almeda, sold to W. S. Coplan by Mrs.
Clara Daugherty. Philadelphia — Rivoli,
sold to C. Stamfer by Stanley Co. Pitts-
burgh— Chime, sold to Mr. Kanoza by
Mr. Paul. Garfield, sold to Mr. Winer.
Waterford — Le Boeuf, sold to Harry Ward
by Eleanor Perkins.
Closings
Altoona — Colonial and Olympic. Appenaug —
Isaac's Hall. .Beaverdale — ^Glohe. Bridge-
ville—Liberty. Cherry Valley— ^The Cherry'
Valley. Clymer — State. Dixonville — ^City.
East Greenwich — Star. Emigh — Pastime.
Grassflat — Photoplay. Leechburg — Nixon.
Newell — iThe Newell. Nu Mines — Gaiety.
Pleasant Unity — Lincoln. Rices Landing —
The Rices Landing. Rochester — Home.
Southwest — Hecla. Summerville — The Sum-
merville. Tyler— The Tyler. West Leis-
enring — ^The West Leisenring. Wilson —
Rialto.
SOUTH CAROLINA
Reopenings
Jacksonville — Paul's.
Changes in Ownership
Anderson — ^The Anderson, sold to J. A. Cooke
by F. Menida. Andrews — Royal, .sold to
Robinson & Summerall Bros, by J. W.
Morris. Sumter — Lyric, sold to Donald M.
Eaves by Ed Turner.
Closings
Allendale — Pastime. Andress — Royal. Lane —
High School. St. Matthews— High School.
Vaucluse — The Vaucluse.
SOUTH DAKOTA
Changes in Ownership
Brentford — ^Movie, sold to Glen McFadden
by Earl Stanley. Dell Rapids — Isis, sold
to S. S. Ritz by A. B. Anderson. Lake
Preston — ^Princess, sold to H. L. Horton by
• I. S. Isaacson. Rapid City — ^Palace, sold
to D. P. Roberts by A. L. Brown. Spring-
field— Speedway, sold to C. E. Henderson
by Fred Dykeman.
Closings
Strool — Movies.
TENNESSEE
Changes in Ownership
Clinton — ^The Clinton, sold to Will Alversnn
by R. F. Riggs. Copperhill — Great East-
ern, sold to L. L. Collins by J. H. Pul-
ham. Halls — Amusu, sold to Dyersburg
Amtise Co. by L. L. Lewis. Jonesboro —
Lyric, sold to L. M, liroyleo bv E. A.
Booth. Memphis — Highland Heights The.
ater, sold to F. M. Mathews by Mrs. Brady.
Obion — The Obion, sold to nyersbiirg
Amuse Co. by Matt Greene Union City —
Playhouse, sold to Tony Sudekum by A.
L. Cox.
Closings
Gleason — The Gleason.
TEXAS
New Theaters
Comfort -Schwethelni. Fort Worth- Rivnli.
Kenedy -Ken Tex. Muenster-Mucnstcr.
Roma — The Roma.
Openings
Wink— Palace.
Reopenings
Waco — Orpheum.
Changes in Ownership
Cushing— Crown, sold to M. V. Sessions.
Denison — Arcada and Star, sold to Dent
Theaters. Floydada — Olympic and Royal,
sold to R. W. Simpson. Giddings — Dixie,
sold to Henry Lehmann. Goose Creek —
Gulf, sold to Edward K. Vollette. Heb-
bronville — Majestic, sold to Salinas & La
zano. Miami — Pastime, sold to Mrs. L.
G. Waggoner. Milfrod -Garden, .sold to
P. H. Green. Phillips Camp — Riland. sold
fo Lutz & Corwcll by Moose & Dunn.
Plea.santon — Ples-Tex. sold to P. A. Vance.
San Diego — Palace, sold to Charles Bros.
Southland — The Southland, sold to R. D.
Wright. Three Rivers — Mays, sold to Hall
Bros. Vega — The Vega, sold to Farmer
Jones. Waco — Nickel, sold to Abe Levy.
Walnut Springs — Rex. Wichita Falls —
Gem, sold to Dent Theaters.
Closings
Camp Phillips — The Camp Phillips, Dallas-
Washington. Falfurrias — Lone Star. Lam-
pasas— 'Opera House. Vega — The \'ega.
Waco — Crystal and National.
Theaters Planned and Under
Construction
Crystal City and Carriso Springs by Diaz
Callahan. Hermleigh. Menard by Henry
Reeve.
UTAH
New Theaters
Richfield — Lyric.
Changes in Ownership
Cedar City — Thorley. sold to A. J. Ririe &
Edward E. Colt by A. R. Thorley. Gar-
field— Bluebird, sold to John J. Gillette by
Alliance Operating Co. Layton — Latonia,
sold to C. C. McDermond by R. Adams.
VERMONT
Changes in Ownership
Waterbury — Opera House, sold to Mr. and
Mrs. Leon Emmons by Annie M. Darling.
VIRGINIA
Changes in Ownership
Abdington — Opera House, sold to J. Santi
by L. Littleton. Honaker — New, sold to
Russell Slaughter by D. M. Hubbard.
WASHINGTON
Changes in Ownership
Ilwaco — The Ilwaco, sold to J. G. Williams
— W. C. Hoare by C. B. Straughal. Long
Beach — ^Sunset, sold to J. G. Williams &
W. C. Hoare by C. B. Straughal. .Seat-
tle— ^Hollywood, sold to A. G. Clapp by Si
Danz. Yesler. sold to N. Lavine by Mrs.
S. Z. WilHams.
Closings
Kettle Falls — Liberty.
WEST VIRGINIA
Changes in Ownership
Centrailia^ — Centropolis. sold to Dare Hosey
by Luther Hosey. Meadow Ridge — Mary-
land, sold to Hall & Morris by McClung
& Fox. Mullens — Wyoming, sold to B. G.
Scott by L. E. Rodger?. Terra Alta —
Alpine, sold to Cale Bros, by F. T. O'-
Kelly.
Closings
Anawalt — .Santy. Branchland — ^The Branch-
land. Cameron — Almo. Ghanmanville —
The Chapmanville. Eafitbank — The East-
bank. East Beckley — Eastern. East
Lynne — The East Lynne. English — The
P'nglish. Flemington — Liberty Hall. Gas-
saway — Dixie. Hansford — Princess' Jenkin
Jones — The Jenkin Jones. Jodie — Bryce.
Jonben — Tralce Kermit — The Kerniit. Lo-
bata — Gates. Mallory — Recreation. Mason-
town — Nemo. Milton — Picture Garde. Mon-
ongah — ^Union. Moorfield^ — Opera House.
New Cumberland — Edison. Osage — The
'Osage (burned down). Oxley — Beaver
Community Club. Stanaford — The Stana-
ford. Talcott— The Talcott. Webster
Springs — New Star. Wheeling — 'Castle (per-
manent).
WISCONSIN
Changes in Ownership
Apoleton — Bijou, sold to Frank Cook bv
Saxe Amuse Co. Black Creek — Auditori
um, sold to C. J. Burdick by L. F. Ma
thevs. Milwaukee- -Paris, sold to Arthur
Richer bv Leo Behrinp. New Lisbon —
Home, sold to Mrs. L. E. Baker by Delce
Merridith. Ontario — Opera House, sold to
R. S Resch by John Robinson. Rio —
Pi'rtell. sold to R. B. Riggs by James Pur-
tell. Sharon — Rialto, sold to \Vm. Ander-
son by H. S. Walls Tomah — 'Unique, sold
to Mr. Seeger by Mr. Smith.
fOREIGN MARKETS ARE
UNDERGOING CHANGES
Washington — Substantial increase
in American film exports for the first
six months of 1927 over the cor-
responding period for 1926 is shown
in figures compiled by the Depart-
ment of Commerce which the FILM
DAILY recently tabulated. A de-
tailed analysis of the figures follows:
The United States exported to the
far corners of the earth in the first
six months of 1927, 114,311,166 linear
feet with a declared value of $3,731,-
549, as compared to 107,082,117 linear
feet with a value of $3,872,842 for the
same period in 1926 — a gain of 7,-
229,049 ft. for the first half of this
year. On the basis of this gain the
United States should export for the
year 1927 approximately 225,000,000
ft. as compared to the 214,000,000 ft.
exported in 1926.
Latin America in point of footage
has been the best market for the first
six months of 1927, absorbing 42,-
432,514 ft. with a value of $1,153,288,
increasing its consumption by some
6,000,000 ft. over the same period in
1926, when there was exported to
Latin America 36,415,233 linear ft.
valued at $1,136,354.
The second largest market is the
Far East which has increased its im-
ports of American pictures from 27,-
239,566 linear ft. valued at $772,377
in 1926 to 32,189,353 ft. with a value
of $839,823 in 1927— a substantial
gain of almost 5,000,000 ft. over the
1926 period.
Europe still remains first in point
of revenue. During the first six
months of 1927 the industry exported
29,588,181 linear ft. with a declared
value of $1,438,318 to Europe, as
against 28,155,571 ft. valued at $1,-
462,993 in 1926. The decline in the
number of feet taken can be attribut-
ed to the method employed by the
large American distributing compan-
ies of sending over negatives and hav-
ing positives printed in Europe, there-
by saving duty and freight.
Canada comes next, importing 6.084,187 ft.
valued at $212,516 in 1927, as compared to
10,781,942 linear ft. valued at $378,969 in
the first six months of 1926 — a decrease of
nearly 4.000,000 ft. in 1927.
British South Africa during the first six
months of 1927 also shows a slight decrease
over 1926. In 1927 there was exported to
South Africa 1, 686,221 ft. valued at $48,810
as aptainst 1,953,154 linear ft. with a value of
$74,616 in 1926.
Other countries throughout the world im-
ported American pictures to the extent of
2,360,683 ft. valued at $43,794 in the first
six months of 1927 as compared to 2,536.651
linear ft. with a declared value of $47,533
in 1926.
It is evident that big increases in the ex-
ports have been to Latin America and the
Far East, but, as mentioned above, Europe
still remains the best source of revenue.
- Exports to the individual countries for the
Closings
Edgar — Opera House. Highland — Auditorium.
Kenosiha — Norge. Manitowoc — ^Orpheum
(permanent). PardeevUle — Liberty. Ply-
mouth— ^Princess. 'Sheboygan — Lincoln.
WYOMING
Openings
Medicine Bow — Community.
Changes in Ownership
Casper — ^Rex and American, sold to Rialto
Theater, Inc.
Exhibitors
Daily Reminder
From time to
time, advertise
a personal
guarantee on
films of excep-
tional merit.
Friday, September 2, 1927
first half of 1927 show a number of changes
in the first ten leading markets.
Australia still maintains its lead over other
countries as the biggest consumer of Amer-
ican pictures. There was exported to the
Antipodes during the first six months of 1927,
15,627,354 linear ft. as against 12,763,232 1'
ft. in 1926.
Argentina, which was third best market
in 1926, has established itself as second mar-
ket, thereby supplanting Canada for the first
six months of 1927, importaing 11,417,922 ft.
as against 9,798,481 ft. in 1926 while Canada
decreased its imports of motion pictures from
10,781,942 ft. in 1926 to 6,084,187 ft. In
1927, thereby becoming our fifth market.
The third leading market in Brazil, which
has increased its imports from 6,257,359
linear ft. in 1926 to 7,869.057 ft. in 1927.
Fourth comes the United Kingdom with 6,-
778,713 ft. imported in 1927 as against 6,-
195,001 ft. in 1926.
Canada, as mentioned above, is the fifth
leading market.
The next five leading markets for American
pictures are Brazil, British West Indies,
Denmark, Cuba, and France, each importing
well over 3,000.000 linear ft, of motion pic-
tures from the United States. ,3
France is no longer one of the first 10' I
leading markets for American pictures, which
in no way means that this market has ceased
to be one of the best fields. Positive prints
that are made from the negatives shipped to
Europe may account for the decrease in ex-
ports to France. Of the 304 foreign films
used during 1926 in Germany. 218 were pro-
duced in the United States. The number of
German program films used amounted to 186.
which clearly indicates that 50 per cent of the
motion pictures exhibited in Germany am
made in America.
Imports of sensitized not exposed motion
pictures into the United States amounted to
143,248,195 linear ft. valued at $l,976.f.47
for the first half of 1927 as against I4fi..
181,327 linear ft. valued at $1,892,597 in
1926. Negatives imported have increased
from 836,709 ft. valued at $182,158 in K'26
to 1,172,368 ft. valued at $183,471 in 1927.
Positives imported show a slight decrease over
the 1926 period: during 1927, 1. 622,956 ft.
valued at $76,869 were imported from foreign
countries as compared with 1,653,786 linear
ft. with a value of $95,483 in 1926.
"Polly" Title Not To be Changed
Hollywood — "Polly of the Movies,"
one of the Ormont features to be re-
leased by First Division, will not be
changed to the "Madanna of the
Movies," as recently announced.
Fitzmaurice Film Titled
Hollywood — Rufus McCosh and
Dwinelle Benthall have completed
titling of the latest Fitzmaurice pro-
duction, "Rose of the Golden West."
Cast includes Mary Astor, Gilbert
Roland, Montagu Love, Flora Finch
and Gustav von Seyfifertitz.
T^'
iTHE
;^^ NEWSPAPER
o/ FILMDOM
AHDWEEKLY
FILM DIGEST
VOL. XLI No. 55
Sunday, September 4, 1927
Price 25 Cents
SHORT SUBJECT QUARTERLY
Complete resume of the year's offerings in the short feature field
Importance of the short in building box office programs
An analysis of the current season's prospects
Also In This Issue
Selling the Short to the Public
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VOL XLl No 35 Sunday, September 4, 1927
Estakliibtd 1918
JOHN W. AUCOATE, Publisbn
INDEX
[.
Pack
A YllAH OF OPI'OKTISITY. An Hdilwial by Maurice P. Kami 5
WIIHRIi SHORT SUBJECTS PIILONC. by D. J. Chatkin 6
I.IXI-: rf OF SHORT SUBJECTS FOR 1927-1928 8
THEY BEGGED TO GET IN H
ROACH TAXES THE EXHIBITOR WITH INATTENTION 10
AMERICAN DISCOVERS NEllSREEI. THEATER, By M. I.. Simmons. \0
CORRECT ME IF JM ll'RONG ON KINOGRAMS 11
PREPAREDNESS IS PARAMOUNT AD SALES SLOGAN 11
EXHIBITOR'S ADVERTISING INGENUITY 1(>
PRESOLD SHORTS 16
CATER TO THE FUNNY BONE 18
FIVE PRINCIPLES FOR SELLING THE NEWSREELS 18
YOU CAN'T TITLE SHORTS FOR A BIVAY SEAT, by Phil M. I)aly.2n
FREE CAMPAIGN ON MGM NEWS 20
SHOWMAN'S KEY TO THE BOX OFFICE 21
SHORT SUBJECT REVIEWS 22
SUGGESTED ALL-SHORT PROGRAMS 23
SHORT SUBJECT RELEASE DATES, FROM AUG. TO OCT 24
REVIEWS OF THE NEWEST FEATURES 27
HOLLYWOOD HAPPENINGS, by Harvey E. Gausman 28
EASTERN STUDIO NEWS. "A LITTLE FROM LOTS" by Ralph IVilk. 29
FOREIGN MARKETS, by James P. Ciinninghiim 30
THEATER EQUIPMENT AND MANAGEMENT, by Michael L. Simmons. i\
THE PRESENTATION FIELD 32
EXPLOITO-GRAMS, Compiled by Jack Harrower 32
You'll Find the BUYING GUIDE Section of
the FILM YEAR BOOK Exceptionally Valuable
See
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:!^<> NEWSPAPER
oypiLMDOH
ANDWEEKLY
FILM DIGEST
VOL. XLI No. 55
Sunday, September 4, 1927
Price 25 Cents
OLIVE BRANCH SPURNED
' BY CHICAGO UNIONS
Arbitration Offer Turned
Down Until Lockout is
Called Off
Chicago — Exhibitors have proffered
the ohve brancli to operators and
stagehands but received httle en-
couragement. Their offer of arbitra-
tion of differences met with a flat re-
fusal from the unions. A commit-
tee had been named by the exhibitor
association to arbitrate the grievances
existing.
"We'll talk arbitration when the
theaters that locked out our men re-
open and put them back to work,"
said Thomas F. Maloy, business
agent of the operators.
Meanwhile, negotiations are under
way with the musicians on a new
contract. The present agreement ex-
pires Sept. 5.
NO INTERFERENCE WITH
NEW BALTIMORE UNION
Baltimore — No interference to bus-
iness resulted Thursday here when
i 47 houses were opened with opera-
tors of a new union not affiliated with
Union Local 181. Eight first runs
continued with union men, conces-
sions claimed made on both sides.
Men at the 47 suburbans are licens-
ed and members of Moving Picture
Operators' and Managers' Union, No.
(.Continued on Page 4)
Operators Get Increase
in St. Paul Contract
St. Paul — Operators received a
slight increase in the settlement
made here between theaters and
downtown legitimate houses. The
first run scale remains the same as
last year in the contract which has
a two-week cancellation clause.
Features Reviewed
Page
Born to Battle 27
The Bush Leaguer 27
The Desired Woman 27
For Love of Mike 27
The Girl From Rio 27
Hula 27
Interferin' Gent 27
Irresistible Lover 27
THEATER OPENINGS HIT
CLIMAX OIUABOR DAY
New Houses in Spotlight
in Industry's Annual
Opening Month
Theater openings are occupying
center stage in a number of cities and
towns in various sections of the
United States. The period of open-
ings, which got under way on the
proveriiial Sept. 1 date, will reach
a climax Labor Day, which has been
chosen by many houses for their
debut.
The last year has been marked by
unprecedented activity in theater
construction, with the improved
iiouses constructed setting a new
(Continued on Page 4)
EIVE THEATERS ADDED
TO THE U. A. CIRCUIT
A supplementary report to United
Artists Theater Circuit, stockholders
issued by Joseph M. Schenck, presi-
dent, announces that the company has
become interested in 12 houses now
operating, with a total seating capac-
ity of 24,117. In all but two of these
the company has a 50 per cent in-
terest.
The report states that five other?
are being erected with partners,
which will have a seating capacity
of 10,050, which will give the circuit
17 theaters. The present line-up
shows the Rivoli and Rialto in New
York, in which the company pur-
chased a 50 per cent interest from
(Continued on Page 4)
Short Subject Given High
Position as New Season Starts
Katz Denies
Publix wrill not relinquish con-
trol of any of its holdings, Sam
Katz states in commenting on
the report that the Class B and
Class C theaters in the South
are to be turned over to Saen-
gers for operation.
"Direction of all our enter-
prises will remain with Pub-
lix," was his cryptic denial.
Stanley-Fabian Gets
Three at Bayonne
Bayonne, N. J. — Stanley-F"abian
has taken over the Opera House,
De Witt and Strand. David Kaiser-
stein has been managing director of
the houses.
Orpheum Declares Dividend
Chicago — Orpheum Circuit. Inc.
has declared the regular monthly
dividend of 16 Z/3 cents on common
and the regular quarterly dividend of
two per cent on preferred. The com-
mon dividend is payable Oct. 1 to
stock of record Sept. 20. The pre-
ferred is payable Oct. 1 to stock of
record Sept. 17.
Approve Roxy Financing
The stockholders of Ro.xy The-
ater Corp. have approved the issue
of $2,500,000 of d'A per cent five-
year sinking fund notes.
1 937 Short Subjects Listed
for Release in 1927-1928
Serial From Hi-Mark
Xat Xathanson, president of Hi-
Mark Prod., announces a serial of
the air for 1927-28, entitled, "Ace of
the Clouds." Production is to be
commenced immediately.
Niblo-Colman-Banky Film
Hollywood— Fred Niblo will direct
the next Samuel Goldwyn production
co-starring Ronald Colman and Vil-
ma Banky. after completion of which
they will be starred individually.
Line-up of the combined product
of all companies making short sub-
jects shows that for the season of
1927-1928 there will be exactly 1298
comedies, novelties and featurettes
available. This is apart from news-
reels, of which there will be 104 is-
sues from the six companies offering
this service, 624 issues all told. With
15 serials to come, a grand total
of 1937 pictures is reached. The com-
plete line-up by series, including the
titles of the serials, will be found on
page 8.
Most Important Year for
Short Reels Seen in
1927-28
Elevated to a position never before
enjoyed, the short subject has en-
tered what promises to be its most
important season, i he short teature,
which this year bids lair to jorce
uie recognition for wliicn it so long
has been striving, according to in-
dications, will have opportunity to
demonstrate its drawing power at the
box othce.
Raising of the curtain for the 1927-
28 season linds two new lactors in
the short subject held — M-O-M and
t'aramount — and the "old line" short
suljject distributors entrenched with
suoiig programs lO hold their hard-
won positions in the held.
While short subject quality has not
been developed m measure commen-
surate v.ith poEjibilities, due to ex-
hibitor apathy, the new season finds
a '.reniendous improvement which
points to further advancement as the
season progresses. Higher returns
this year for short subjects, due to
ncreased circulation should result.
Kxhibitors will benefit during the
vear by the increased competition in
the field, which already has speeded
progress in bettering standards of
short subject.
Start of the new year finds two
outstanding developments in the short
subject field. One is the recognition
(Continued on Page 4)
Los Angeles Decision
Promised by Sept. 7
Los Angeles — Conferences will ex-
tend to Sept. 7 between theater own-
ers and musicians, with an amicable
■•ettlement of the wage controversy
predicted by both sides. J. W. Gil-
iett, head of the musicians' local, and
Harold B. Franklin, president and
general manager of Wesco, have
promised a final decision by Sept. 7.
No Paper Monday
Monday, September 5 being
Labor Day and a legal holi-
day, there will be no issue of
THE FILM DAILY pub-
lished.
THE
Tol. XLI No. 55 Snnday. SepL 4, 1927 rrici 25 dots
JOHN H. AUCOATE
PaUisher
f ublisbed daily except saturaay ana nonoayi
at 1650 Broadway, New York N. Y., am
copyright (1927) by Wid's Films and Filn
Folk, Inc. J. W. Alicoate, President an.
Published daily except Saturday and holidays
~ " Y., ^nd
Um
and
Publisher; Maurice D, Kann, Vice-President
and Editor; Donald M. Mersereau, Treas-
urer, Business and Advertising Manager;
Ralph Wilk, Traveling Representative, En-
tered as second class matter May 21 1918,
at the post-office at New York, N. Y.
under the act of March 3, 1879. Terms
(Postage free) United States, outside of
Greater New York, $10.00 on* year; 6
months, $5.00; 3 months, $3.00. Foreign,
$15.00 Subscribers should remit with order.
Address all communications to THE FILM
DAILY, 1650 Broadway, New York, N. Y.
Phone Circle 4736-4737-4738-4739. Cable ad-
dress: Filmday, New York. Hollywood,
California — Harvey E. Gausman, Ambassa-
dor Hotel: 'Phone, Drexel 7000 and Wash
ington 9794, London— Ernest W. Fredman,
The Film Renter, 58, Great Marlborough St.,
London, W. I., Paris — La Cinematographic
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Financial
Quotations
*Am. Seat. Vtc. . .
♦Am. Seat. Pfd...
♦Balaban & Katz..
*Bal. & Katz Vtc.
Eastman Kodak . .
*tFiIm Inspection .
♦First Nafl Pfd..
Fo.x Film "A". . . .
*tFox Theaters "A"
*Intern'l Project..
Loew's, Inc
ttLoew's, 6s41ww.
ttLoew's,6s41x-war.
*M-(;-M Pfd
M. P. Cap. Corp.
Pathe Exchange . .
tPathe Exch. "A".
ttPathe E.xch. 7s37
Paramount F-P . .
♦Paramount Pfd. . .
*ttPar.Bway.5J4s51
**Roxy "A"
**Roxy Units ....
**Roxy Common . .
Skouras Bros
Stan. Co. of Am. 6754
tTrans-Lux Screen. 4%
Univ. Pictures .. 32i/2
Univ. Pict. Pfd... 100^
tWarner Bros
Warner Brso. "A" 23
High Low Close Sales
, 47
48
57-^ ....
73!4 ....
166
4
17
8/2
55
103.5^
99!4
25^^
9
25'/^
98^
1025/8
119^
103H
I66/2
66J<i
SSH
1035/8
99^
6«
2654
99^
102?^
166
66^
55
1035^
99-4
5
25/8
98 V^
10154
200
1,400
1,100
6
2
1.100
6,300
20
3,700
31
36
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2'9
33
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67-4
4K.
32
100
36
67-^
451
32/2
100
22?-^ 23
200
400
50
1
500
•Last Prices Quoted ''Bid and Asked (Over
the Counter)
tCurb Market ttBond Market
NC)TE: Balaban & Katz is listed on the
Chicago Board; Skouras on the St. Louis
Stock Exchange and Stanley in Philadelphia.
When you think of
INSURANCE
you are thinking of
S T E B B i N S
Specialints in Motion Pietur*
and Theatrical insurance for
tht past tw0nty y«ar»
Arthur W. Stebbins & Co., Inc.
1540 Broadway N. Y. C.
Bryant 3040
Week's Headlines
Monday
Complaints by exhibitors in Houston start
probe of industry in Texas to investigate
exchanges and film boards.
"What Price Glory" grosses $137,893 in
second week at Roxy.
In 26 performances "The Patent Leather
Kid" at Globe rolls up gross of $42,538.00.
Paramount does $81,782 in week's run of
"Underworld".
Tax cut on theater admissions results in drop
of $6,000,000 for Government compared
with previous year,
Tuesday
Chicago theaters close as result of operator
strike at Orpheum houses.
F. & R. and Pul)lix in Minneapolis reported
negotiating deal.
Stanley adding 5,000 seats in Philadelphia
during September with opening of thre«
new houses.
Attendance increases 25 per cent in first six
months of this year over previous year,
state Jesse L. Lasl(y and 'Harold F.
Franklin.
Wednesday
Chicago strike will become national in scope
if houses attempt to run with non-union
workers; walkout of 1,000 theater employes
in Toronto threatened if musicials fail to
secure wage increase.
Sam Katz denies that Publix intends to dis-
pose of its small town theaters.
Thursday
Wage negotiations on in several big cities
between theater owners and unions, while
shutdown in Chicago continues; exchanges
reported refusing film service.
Sunday shows favored in Quebec with ex-
clusion of children under 16, in findings
of Canadian commission.
Friday
Publix reported making arrangements to turn
over operation of its Class B and Class C
theaters to the Saenger interests throughout
Southeast, in first of series of deals.
Shutdown in Chicago theaters extends to other
Illinois cities, with both sides prepared for
a lengthy fight; Gabriel Hess of Hays of-
fice states Chicago Film Board has taken
no action to discontinue film service; oper-
ators call strike in Baltimore suburbans,
but houses remain open by hiring men in
newly-formed union.
Saturday
Short Subjects enter into most important
season.
Theater openings reach clima.x Lalror Day.
No interference to business in Baltimore
houses using new union help.
Five theaters being added to U. A. Circuit.
1937 Shorts listed for release in 1927-28.
Katz denies B. & K, intends relinquishing
small holdings.
Stanley-Fabian gets three more at Bayonne.
Eleventh-Hour Agreement
Made at Minneapolis
Minneapoli.s — Last-minute settle-
ments of the wage controversy here
grants a wage increase to operators
ranging from seven to 15 per cent
and reduction of the amount of work
to be done in booths. The agree-
ment is for one year.
The former scale ranged from $1
to $1.45 per hour for a 65-2 hour day.
Under the new agreement, the over-
time scale averages $1.80 per hour
in a majority of the large houses and
$1.55 in the smaller theaters.
"Allah" Opens at Embassy
"The Garden of Allah", attended
by stage and screen notables, has its
world premiere at the Embassy Fri-
day evening.
Short Subject Elevated
to High Position
(Continued front Page 3)
accorded the newsreel as an enter-
taining and seat-selling factor, and
the other is the standardization of a
number of short subject brands.
Newsreels won and held their pres-
ent position of importance by a series
of outstanding achievements which
reached their climax in the handling
of the trans-Atlantic flights. Their
representation record of 15,800 the-
aters will be bettered during the new
year, it is predicted.
Producers have aided devolpment
of the short by standardizing quality
to a high degree, which has done
much to gain more widespread recog-
nition for short length features from
both exhibitors and public.
No Interference with
Baltimore's New Union
(Continued from Page 3)
1. These men have been trained in
a school sponsored by state exhibitor
unit for several years. Contracts be-
tween them and theater owners run
two years.
The remainder of the 82 houses,
except those closed for summer, were
open also with managers operating
machines or non-union men. Only
one theater besides the large houses
signed with Union No. 181.
Five Theaters Being
Added to U. A. Circuit
(Contimied from Page 3)
Paramount; two in Hollywood; three
in Baltimore; two each in Seattle
and Columbus; and one in' Pitts-
burgh. Houses under construction
are located in Los Angeles, Chicago,
Detroit, Columbus and Portland.
Schenck states that "by early 1928
the circuit should embrace 17 the-
aters, all in operation, which will have
been achieved in a year and a half."
Operators Get Five Per
Cent Increase at Fargo
Fargo, N. D. — Theodore L. Hays,
representing Northwest Theaters
(Finkelstein & Ruben) and Benja-
min Friedman, head of American
Amusement Co., allied with North-
west, have completed a two-year
agreement with operators here under
terms of which wage increases up
to five per cent are granted.
Three Votes Defeat Sunday Shows
Sutherland, la. — Sunday shows
were defeated here by the bare mar-
gin of three votes, with 96 cast for
ajid 93 against the proposed ordi-
nance in a referendum financed by
Charles Knott, owner of the Suth-
erland,
BROOKS
THE NAME YOU dO BY
WHENYOa GO TO BOY
COSTUMES
GOWMS AMD UIVIF-ORIVCS
1437 BWAY. US. TEL. 3580 PENN. I
*>.SO Z3,0OO COSTUMES TO arMT 1
Theater Openings Hit
Climax on Labor Day
(Continued from Page i)
high mark in theater i)uilding. Mil-
lions of dollars have been spent to
provide new and better theaters to
meet the increased patronage of pic-
tures in all sections.
Danger of overseating in many
sections indicates that the crux has
been reached in theater building, al-
though many replacements of exist-
ing houses will be made during the
next year. No estimate of projects
contemplated is available.
Bonomo to Make Levine Serial "
Joe Bonomo has left for the Coast
to appear in "Heroes of the Wild,"
forthcomini? Nat Levine serial.
The PEP of the PROGRAM
fKOV'WlO /JISTRIKUTINq
Noveh\ Sln>ri Subjects
\Sv0ti4one
:,jEJJi^r!
TWherever
you go-
Plaza Hotels
are famous.
Fi' — In Boston
I -in New York Jg g
Ll — in London _ ™"
Also in
iHollsrwood
If • the
PIAIili
'^A
Short Subject Quarterly, Fall 1927
A Year of Opportunity
^^^HE new season has arrived. Indications
J^ point to a wealth of product of every
description.
In the short subject field alone, there will be
almost 2,000 releases. This number embraces,
comedies, novelties, scenics, newsreels and
serials.
It is going to be a hectic twelve months for
the sales forces. Just as the entrance of two
newsreels into the scramble has made the
other four snap into it, at an even speedier pace,
so has new competition in the short subject field
resulted in more intensive sales concentration.
Quality Has Improved
Indications point to a better grade of short
subjects this season. Some organizations have
the advantage of their competitors because of
theater affiliations. Other companies which op-
erate on their own and without the aid of asso-
ciated theater chains are relying on their product
to get by. For this reason, their output has had
to pass through several refining processes. The
result is better pictures.
But through it all, the exhibitor, once again
failing to grasp the opportunities which are his,
does nothing — or next to it. Short subjects,
taken by and large, continue to be neglected.
Where they are accorded bookings, the theater
owner usually dumps them into the program
without further thought and calls it a day.
Presentations are, of course, largely responsi-
ble for the perpetual struggle which faces short
subjects. Bla-a-h dancers and cackling singers
cost the big theaters too much money these days.
And so, once again, the short subject is per-
mitted to deteriorate. The apathy of the average
exhibitor to anything except the kind of show-
manship that takes the least in effort and in time
is another unfortunate, but true, condition.
Throwing Money Out the Window
Short subject producers are turning out sev-
eral recognized brands of comedies. A release
reaches a theater every four or five weeks. To
us this constitutes a backbone service which the
alert showman can use to his advantage. There
is a cumulative value in brand names. Dormant
now, but only because the exhibitor has not been
keen enough to build up the public's interest in
this portion of his program.
The comedy invariably gets picayune treat-
ment in theater advertising. It seems so ap-
parently foolish for a business man to spend
money for something and then to forget about
the purchase. Yet this is exactly what the ex-
hibitor does when he contracts for comedies and
other types of short subjects and then smothers
them in his show.
The Diversity Programs Need
The exhibitor is compelled to turn to short
subjects for that element which his show needs
more than any other: diversity. No program
clicks without it. Why do the large chain the-
aters spend so much money on various types of
presentations if not to give the public something
that is new? The idea behind real showman-
ship is to keep the public entertained. Set for-
mulas don't go. The make-up of the show has to
be changed or the public will tire — and quickly
so — of the same fare handed out week after
week.
Here, finally, is a situation where the exhibi-
tor has presented before him a vast variety of
picture material from which to select the most
suitable. Somewhere in the lists he can and will
find what he needs to keep his theater bright
and snappy. And yet, he does practically noth-
ing about it.
K A N N
THE
Sunday, September 4, 1927
Where Short Subjects Belong — and Why
PUBLIX DIRECTOR OF BUYING AND BOOKING
STRESSES PROGRAM STRUCTURE
By D. J. CHATKIN
STRANGE as it may seem a great
many exhibitors and managers of
theaters never really know just
where a certain type of short sub-
ject should be placed on a program in
order to secure a perfect balance.
I wondered at this for a long time,
till I discovered that very few studied
this important problem. Conse-
quently it is still somewhat of a mys-
tery.
For nearly two years I have de-
voted a great deal of time, thought
and effort to create over the Publix
circuit an appreciation of short sub-
jects, as well as an understanding of
where they belong on the program,
with the result that today everyone
of our managers is able to arrange
a program so that every number of
it is enjoyable, because it is in the
right place.
My only purpose in writing these
articles is in the hope of having every-
one operating a theater, no matter
how large or small, benefit if possi-
ble by our experiences, which have
proven the right and the wrong way
of arranging a program.
In order to illustrate exactly what
I mean more clearly, here is the pro-
gram arrangement I saw some time
ago at a very fine theater located in
a town of 60,000 in the Middle West.
Study it and see if you can suggest
any changes before reading any fur-
ther.
1st — News Weekly.
2nd— Overture.
3rd — Cartoon.
4th— 2 Reel Comedy.
5th — Feature (Drama).
I stood with the manager as his
patrons came out and he inquired
of some how they liked the show
and without exception each one an-
swered, "the feature was pretty
good," "the feature was fair," but
not one said anything about the show.
He had on a good feature with a
well-known star and I really felt
sorry, as the business he was doing
then and had been doing, was very
poor. We went up to his othce anci
I told him what I believed was
wrong. His house was clean and
well ventilated, its location splendid,
his advertising generally good, but
the program arrangement just ruin-
ed any chance of his patrons enjoy-
ing the show.
First, his news weekly ahead of
the overture was wrong. The or-
chestra played during the 10 minute
news every kind of music necessary
to put over a weekly and when it
started the overture the audience was
not in a receptive mood for more
music. To use the right term the
overture at this point slowed up the
show. Its tempo was gone. In-
stead of building each unit of the
program so that its speed never let
down, this arrangement stopped il
before it could get started.
Following the overture a cartoon
which the organ played. It was fast
and had quite a few laughs which the
audience never got, because the mu-
sic was entirely wrong for a car-
toon. The show dragged.
Then followed a two-reel comedy
of a fast tempo and with a number
of laughs. This, too, was played in-
differently by the organ. Nobody
laughed. A two-reel comedy if mis-
placed on the program is, in a good
many instances, responsible for pat-
rons not enjoying it. In cases of
this kind the exhibitor always places
the blame on the poor quality of the
comedy.
When the feature started the au-
dience was anything but in a recep-
tive mood and I don't think anyone,
if asked, could have explained just
why he did not feel entertained up
to this point.
I rearranged this show and the
next afternoon it went on as fol-
lows:
1st — Overture.
2nd — News Weekly (played by or-
chestra).
This is a sample of only one of many ad mats which Paramount makesi
available to exhibitors three months in advance.
Speaking With Authority
DAVID J. CHATKIN is recognized as an ace among short
feature experts of the industry. Versed in every angle of
the field by virtue of his close contact with production, distribu-
tion and exhibition in his capacities first as Educational short sub-
jects sales manager, and now director of buying and booking for
Publix, Chatkin is well qualified for authorship of
a
The Short Subject's Place
Sun''
m
a series of articles analyzing the short feature field. For the ex-
hibitor, producer and distributor this series contains a mine of
practical aids and suggestions, for Chatkin, the short feature en-
thusiast, probably views more short length product than anyone
else in the industry.
i
3rd — Cartoon (rehearsed properly
and played by organ).
4th — Feature — started and finished
by orchestra.
5th — 2 Reel Comedy — with orches-
tra and effects.
The reason for this arrangement
is this: starting with the overture
and bearing in mind the news week-
ly follows it, a number must be se-
lected with care. It must not be of
a very fast tempo or loud, but rather
slow and soft. This builds into the
news weekly, which can open with
a very fast and loud march, much
depending on the scene, but you can
always find one in every weekly that
will lend itself to this type of music.
From the fast weekly right into
the cartoon played by the organ is
a splendid contrast and thoroughly
enjoyable.
Then into the feature which the
orchestra starts is another contrast
which continues to hold the tempo of
the show and you finish with the
comedy properly played which is the
only correct position on nearly every
program for a two reel comedy.
That afternoon the manager asked
the patrons how they enjoyed the
show and the answers were all alike.
"I liked the show immensely, the
show v/as great, I never enjoyed a
show so much before, etc." Not
one mentioned the feature. The
show as a whole impressed them.
Even the manager was astonished at
the results. With exactly the same
material he had on the night before,
only changing its arrangement, turn-
ed "a bad show into one thoroughly
enjoyable.
There is no set rule for arrange-
ment of programs other than con-
trast. You cannot under any circum-
stances run a two-reel comedy ahead
of a feature and expect your audi-
ence to like both. If the feature is
a comedy one must suffer. If the
feature is dramatic, it takes you
twice as long to get the audience
interested as it would if the two-
reel comedy came afterwards.
Short subjects belong on every
program. However, a good subject
in the wrong place is worse than a
fair one in the right spot.
I cannot stress the importance of
giving the arrangement of your pro-
gram a great deal of personal atten-
tion, regardless of the size of the
theater.
Study each feature or act and try
to surround it with contrasting sub-
jects. If you have an orchestra, see
that the music has a sharp contrast
in going from one number to an-
other. There are short subjects
available that will enhance the value
of any program if you will only look
for them and place them correctly on
your program.
Arranging )'our program properly
is no different than what the grocer
does with what he has to sell. Dis-
playing all of it in the most attract-
ive manner. Why shouldn't you sell
your public the same way?
Of course, the grocer puts in a
lot of time, study and hard work.
Unless you do the sameij you will
never realize the satisfaction of hav-
ing your patrons walk out saying,
"that was a great show."
In future articles I will outline a
method of getting the most out of
every type of short subjects includ-
ing the news weekly and the rela-
tion of the feature to short subjects.
Shorts, Not Stage Acts
for Dr. Riesenfeld
In annoimcing that the Col-
ony under his direction will
have a 100% picture policy. Dr.
Hugo Riesenfeld states: "A
picture theater is for pictures,
not vaudeville acts and stage
tabloids. I have always be-
lieved that patrons are more in-
terested in short pictures as ad-
juncts to the featiu-e than other
forms of amusement. There
are plenty to be had to offer a
selection compatible for tempo
comparison or comedy relief
for the feature."
edward everett horton
come
d
JL \_y 1^ <]jTlie bright, sparkling type of comedy that the public of
today wants. Starts with a chuckle and ends with a roar. With a new type of comedian, subtle and very
droll. Edward Everett Horton. A popular favorite. Known for his outstanding work in feature length pictures.
These new comedies will make him even better known, more popular than ever. ^A "class" product in
every way. Just like two reels of a quality feature. Applause for the whole
show when you run a Horton on the same bill with the best pictures in the
business — Paramount. That's why they're in Paramount's 100% Program.
^6 for 1927-28 produced by Hollywood Productions, Inc. released in
DAILY
Sunday, September 4, 1927
Roach Taxes Exhibitors
With Inattention to Shorts
Declares Audiences Not
Receiving Enough
Screen Variety
Hal Roach declares that the answer
to the question of what elaborate
stage presentations for picture the-
aters might lead to, lies entirely in
two reel comedies and varied other
short subjects. Roach further states
that elaborate stage presentations are
becoming a greater worry to theater
managers as well as to the public,
which is beginning to show less in-
terest in this form of entertainment
for picture theaters.
In many instances according to
this producer, this situation is a crit-
ical one for theater operatives. With
the opening of the new theatrical sea-
son on the legitimate and vaudeville
stages, theaters are beginning to en-
counter a decided shortage of suit-
able talent for presentation purposes.
Sufficient acts are not available to
enable a theater to staee a presenta-
tion with enough variety to hold the
audiences throughout. The result
has been that the better numbers
have been called on to do so much
to fill the time allotted presentations
that the public loses its interest be-
fore the conclusion.
Roach goes on to remark that the
"variety" bill is the axiomatic for-
mula for the most successful of all
types of stage entertainment. For
example vaudeville, the elaborate re-
views, etc. He goes on to point out
that motion picture audiences are not
receiving sufficient "variety" in the
■ lengthy presentations as now staged.
A one hundred per cent more inter-
esting bill can be provided through
the increased use of two reel com-
edies and novelty short subjects, he
says.
Roach believes that comedies have
a very definite place on every theater
program and their percentage of en-
tertainment value is much higher per
production than the comparative
lengths of comedies and features
would indicate.
.Striking an analogy in pointing out
the importance of a short subject as
opposed to a feature. Roach is of
the opinion that quantity in literature
is not judged. "A book is not judged
by its length. No one determines the
merit of a work by the fact that it
is three hundred pages or eight hun-
dred pages. Why should a different
condition prevail insofar as short sub-
jects are concerned?
"There is no limit to which short
reel producers might go, if exhibitors
made it possible for them to better
their output by giving encouragement
in the form of better rentals. I
should like to use the same perform-
ers you now find in features in my
comedies. I can't however, step be-
yond the $25,000 negative cost limi-
tation, for as soon as I do, there is
a loss.
"An exhibitor will pay $4,000 ren-
tal for a feature, but try and make
him budge over the $350 mark for
a comedy. And yet, the comedy may
be the hit of his show. If I were
able to get $750 in rental where I
now get $350 or $400, it would be
ossible to use some of the best names
in pictures today in two-reel laugh
pictures.
"The fault is entirely the theater
owner's. He pays no attention to
his short subject. To most of them,
the short feature is no feature at all.
On the contrary, he holds it to be a
filler — not even a necessary filler in
most cases I am forced to admit.
"If the Capitol in New York were
to play an 'Our Gang' comedy, the
exhibitors who would follow in the
lead would prove surprising in num-
ber. There would be no attempt to
stop long enough to analyze whether
or not the Capitol was right or wrong.
The point I make is that most of the
exhibitors in the country follow a
few leaders. And those leaders to-
day pay next to nothing in attention
insofar as short subjects are con-
cerned."
The producer concluded by saying
that bigger stars are being sought
and developed, more costly talent for
every angle of production is being
added to the staff. Nothing is being
left undone to impress upon theater
managements the fact that comedies
such as Roach is now producing have
definite audience appeal, that they
will bring patrons to theaters regard-
less of the feature picture, and that
comedies may even be advertised
over features or presentations as the
backbone of the bill.
Extra! American Discovers
Theater for Newsreels
HOUSE DEVOTED EXCLUSIVELY TO SCREEN
JOURNALISM— GIVES 12 SHOWS A DAY
By MICHAEL L. SIMMONS
THIS story opens up on the streets
of Paris. Leaden skies from
which seeped a steady pea-soup driz-
zle were doing their worst to rob
the cosmopolis of the world of its
traditional glamour and color. Few
people cared to leave the protective
comfort of indoor shelter, hence the
streets were almost devoid of pedes-
trians. At the extreme southern end
of the Boulevard des Italiens, a lone
American tourist lowered his head
to the disconcerting elements and
trudged on. It was morning, and
few public attractions of any sort
had their doors open at this hour
Even the cafes, always a port in a
storm, held out a negative invita-
tion.
On trudged the lone tourist. A
sharp gust of wind made him in-
stinctively, seek shelter behind his
raised shoulder. As his eye turned
to the right, the words, "Cinema
Journal" met his gaze.
Approaching the sign, the Amer-
ican made out the familiar contour?
of a box-office, in front of which a
few straggling bystanders were con-
templating the purchase of tickets
From one of the signs, the American,
even with his limited knowledge of
French, was able to make out that
the price of admission was one
franc (about four cents) and that the
program consisted entirely of news-
reels and travelogs.
Here the narrative ends, for what
follows is chiefly of technical inter-
Lobby displays featured the Harmonica Contest at the Rialto, Louisville,
in conjunction with "Big Boy" Juvenile Comedies.
est to exhibitors in general and show-
men in particular. The lone Amer-
ican of the story is none other than
the writer of this account. And what
he discovered simply proved that
though America maintams an un-
questioned leadership in the motion
picture world, it nevertheless has
no life subscription to the latest
"wrinkles" in screen entertainment.
The house manager of this "Cin-
ema Journal" has ingenious ways of
advertising his show. The usual
method consists of placarding the
theater front with catch-line post-
ers. One of these will read: "Are
You Too Busy to Read All the Im-
portant News in the Newspapers?
Come Inside and See What Happens
Throughout the World, in Less
Than an Hour!" Another sign will
be couched in humorous terms: "If
You Missed Your Honeymoon Trip,
Try It Now With More Comfort and
Less Expense." "See the World for
a Franc," and slogans of a kindred
character plead for the attention of
the passerby.
That the show is popular is amply
attested to by the pressure at the
box-office. These shows are of thir-
t\- to forty minutes' duration, giving
a complete program turn-over about
twelve times a day. Often, in slump
weeks, due to religious holidays or
other seasonal reactions, the "Cinemu
Journal" continues to enjoy its full
quota of business while other houses
are complaining of a dearth of pat-
ronage.
The point of this article is — what
possibilities are there in exhibition
of this type for American exhibitors?
Granting, for convmcing reasons,
that this sort of establishment isn't
feasible in many cases, does it not at
least offer an approach to augmented
receipts in the form of a special Sun-
day or Saturday morning show?
With the growing movement,
amounting now to a national inter-
est, in catering to children's tastes
and needs, there are glowing pros-
pects for exhibitors who will solicit
the attention of principals and other
school heads, in showing them the
highly instructive value of this sort
of show. A travelog, with its per-
spective of foreign countries and
strange customs is a geography les-
son which is as entertaining as it is
edifying.
No teacher could refuse to ac-
knowledge the value of a film lesson
as a stimulant to attention. The
Lindbergh achievement, the League
of Nations Assemblage, the Chiang
conflict and other events are inci-
dents that historians will record for ,
posterity. But what pen will be able (
to reproduce these important epi-
sodes with as much fidelity to de-
tail as the camera.
I
•vA-
al Roach
OUR
OtKHO
COMEDIES
BOX-OFFICE
ANALYSIS
of M-Q'M's Qreat
Junior Features
HAL ROACH COMEDIES
( Look up your hooks and check over business done while
a Hal Roach Comedy was on your hill — ask other exhibi-
tors to verify your experience — then you can judge whether
you can do luithout these money-makers I)
10 "OUR GANG"
The Greatest Short Subjects in the entire world — bar none !
10 CHARLEY CHASE
Next to "Our Gang," exhibitors tell us that Charley Chase
is the biggest known draw in the short-subject field.
10 MAX DAVIDSON
We have seen his first character comedy for '27-'28 and
predict he will be one of your strongest shorts next season.
10 ALL- STAR
These Hal Roach gems challenge many a feature in class.
They're proven money-makers.
-G-M NEWS
104 ISSUES— Tivice Weekly
No program can afford to be without the newest and great-
est of all Newsreels, produced by Hearst, plus M-G-M's
aggressive ideas.
-G-M ODDITIES
26 SUBJECTS -Ei;ery Other Week
Produced by UFA all over the world, they now play at the
5,400-seat Capitol, N. Y., and are singled out by the critics
as high-spots on the great Capitol program.
-ft.ivi ftREAT EVENTS
(IN TECHNICOLOR)
6 SUBJECTS— Et;er>' Two Months
A brand new idea in Shorts. Wonderful little dramas
produced entirely in Technicolor. We have seen the first,
^
^^ TechnirnU^
READ THE CRITICAL
ESTIMATES OF THE
TRADE PRESS!
—they agree that in Shorts too^ M-Q^M is the Top of the Industry
AT A PREVIEW IN THE EMBASSY THEATRE, N. Y., THE INDUSTRY'S
LEADING WRITERS ACCLAIMED M-G-M JUNIOR FEATURES
KANN in Film Daily:
"M-G-M has no worry in
short subjects. The com-
pany need not take a back
seat for any competitors.
Taken by and large, the
special program of short
subjects flashed on the
Embassy screen yesterday
demonstrated that.
'The trade well knows the
abilities of Hal Roach in the
comedy field. And so when
you learn that Our Gang
appears in the M-G-M line-
up there isn't very much
more to be said. The first is
'Yale vs. Harvard' and it
is there. The well-deserved
popularity of this series is
again demonstrated by this
subject."
SEWELL in M.P.World:
'The showing suggests that
M-G-M is in line for the
short subjects war and right
in the front line. The vari-
ous items will be more defi-
nitely treated in a later issue."
JOHNSTON
in M. P. News:
"Altogether, fine dramatic
short subjects."
CRUIKSHANK
in Telegraph:
The preview of the first
short subjects to be released
by Metro-Goldwyn-Mayer
indicates thatthe short prod-
uct emanating from the
Lion's lair may be expected
to maintain a high standard
of excellence.
"AN AFRICAN ADVEN-
TURE"— Here is a gem.
"THE STING OF
STINGS"— One of the best
of the Ha! Roach produced
Charley Chase comedies,
two reels in length and bor-
dering on an "Our Gang"
in merit.
"SOARING WINGS"—
Another UFA one- reeler
which is one of the most
beautiful and fascinating
pictures ever created.
"THE FLAG"— It is a thor-
oughly high class produc-
tion, a "prestige picture,"
with plenty of real acting.
This is another one to bill
equally with your feature,
or an ideal feature itself on
an all-shorts bill.
"YALE VS. HARVARD"
— One of the good old "Our
Gang" comedies with
Farina, Fatty and others of
the "old-timers" is aug-
mented by a lot of new kids,
two of whom are especially
good. It is a high class short,
as are all of these series. It
is more lavishly produced
than the majority of its fore-
runners and ranks as a wow.
HANK LINET in
Exhibitors Daily:
"The showing demonstrat-
ed very clearly that Metro-
Goldwyn-Mayer mean to
handle their shorts with the
same attention to detail of
production which has al-
ways been evident in their
feature length product."
THE BIG PARADE OF BIG PARADES
THE SPECIALS
GARDEN OF ALLAH (Rex Ingram) THE COSSACKS (John Gilbert) THE CROWD (King Vidor)
ROSE-MARIE-NAPOLEON MLLE. FROM ARMENTIERES IN OLD KENTUCKY BODY AND SOUL
STAR HITS
3 CHANEYS 4 HAINES 3 DAVIES ' 1 NOVARRO 1 GISH 2 GILBERTS
3 SHEARERS 1 SYD CHAPLIN 2 GARBOS 2 COOGANS 6 McCOYS
2 DOG STAR 3 CODY-PRINGLES 3 DANE-ARTHURS 5 COSMOPOLITANS
JUNIOR FEATURES
HAL ROACH COMEDIES — our gang— max Davidson— charley chase— all star
M-G-M NEWS M-G-M GREAT EVENTS M-G-M ODDITIES
Ttvice Weekly — The New hiewsreel
Entirely in Technicolor
Produced all over the world by UFA
METRO-GOLDWYN-MAYER IN '27-'2S
THE
unday, September 4, 1927
i^^
DAILV
11
'Correct Me If I'm Wrong!"
This is Attitude of Manager Payne, Steady Advertiser
of Kinograms, For Box-Office Betterment
A U VERT 1 SING and exploiting of
^ news reels has come more and
r.ore into prominence during the last
car, and it is sate to say that ex-
nl)itors in every section of the coun-
ry are coming to reahze that the
idvertising of this short feature on
lie program is a sure patronage
luilder. That exhibitors have found
lewspaper advertising one of the sur-
st bets in calling attention to their
lews reel is instanced graphically in
he case of Earle Hall Payne, manag-
iig director of the Kentucky, Lex-
ngton, Ky. A consistent advertiser
if Kinograms for nearly three years,
I'ayne, during the past 12 months,
ound unusual opportunity in the
iiany and varied big news events to
til his patrons about what they
would see that day in the latest
Kinograms release. In many in-
stances he called attention to the fact
hat the pictures they would sec were
scoops" and the first "shots" of the
■vents to be shown in Lexington.
Starting with the Kentucky, Payne
ised special ads on Kinograms on the
floods in the south, Lieut. Byrd's
crash in a trial flight, Lindbergh's
flight and another long flight avia-
ion picture. In his Kentucky Derby
id, Payne told his patrons of the
treat in store for them as follows:
"The winner! for the third con-
secutive year. Kinograms, the news-
reel built like a newspaper, scores
again with the first and newest com-
plete motion pictures of the great turf
classic, on the Kentucky screen yes-
terday for the 7 o'clock show. The
Kentucky Derby on the screen now!"
In building up patronage and call-
ing attention to the fact that it was
using Kinograms, the Kentucky used
a series of two column by 5 inch ad-
to point out the merits and fine serv-
ice of this news reel. His first ads
told what might be expected in Kino-
grams, then he explained the history
and foundation of the organization
to show how capable the news reel
staff was, and then he followed these
up with ads citing specific examples
of how Kinograms covered news
events and rushed prints to the Ken-
tucky for first showing.
In some instances, Payne sent out
post cards to a special mailing list
telling of some great news event con-
tained in his current Kinograms re-
lease. In the instance of the Florida
storm and disaster he used the fol-
lowing copy for his card:
"Kinograms presents Florida dis-
aster pictures. Complete coverage —
That's Kinograms. The news reel
built fiice a Newspaper. The Sun
Never Sets on a Kmograms Camera
Man!"
In a recent visit East, Payne called
on THE FILM DAILY and. speak-
ing of his strong exploitation of
new;reels, declared: "If any manager
believes that the newsreel isn't
worth an advertising investment, then
it's because he doesn't know how to
play it up properly. My results prove
that these newsreel innovations ac-
tually boost box-oflice receipts. As
long as they continue to go, I'll
stick to them with my advertising
schedule going full blast. You can
correct me when I'm wrong."
* Preparedness!^' Is Slogan Here
Paramount Ad Sales on Short Subjects is Prepared
Three Months in Advance
WORD from Paramount states
that all ad sales on short feat-
ures are being prepared three months
in advance of release date and will
be in the exchanges, ready at the
So, You Can " See By the Newspapers"
LAST TIMES TODAY
A COMEDY HOWL!
ini[ mnAiic
AliARGI
iii:
M^<
rc^dP^i Boy
^^ WITH
"jfeS?^^
l<:^^
The manager of the Strand, Cumberland, Md., never worries why
folks don't take heed of- his shorts. They do, and this ad in the
Cumberland News is one of the big reasons.
Pathe All Comedy Circus
Goes Big in Kansas City
Kansas City, Mo.— The Madrid,
one of the finest theaters in the mid-
west, recently played a Pathe All
Comedy Circus program, consisting
of twelve reels of laugh films and
scored a success. The pictures pre-
sented were: "Atta Boy," starring
Monty Banks; "Never Weaken"
with Harold Lloyd; "Hubby's Quiet
Little Game" a Mack Sennett com-
edy and an .Aesop's Film Fable.
Manager Touney of the Madrid
arranged his entire campaign from
ideas presented in the Pathe All
Comedy Circus book.
Tiffany Will Deliver
Twenty-four "Classics"
THERE will be twenty-four Color
Classics delivered by TiflFany for
1927-1928.
"Tiffany Productions", states Mr.
H. Hoffman, vice president, "has fol-
lowed along with other companies
in surrounding their feature produc-
tions with a splendid array of Color
Classics, thus assuring exhibitors a
cimplete, well balanced program from
TifTany.
"In this series of 24 Color Classics
there will be subjects of intense in-
terest portrayed by a cast of well
known screen favorites."
call of the exhibitor, in sufficient time
to aflford him ample opportunity to
ac(|uaint patrons with the pictures
booked for his house. All advertis-
ing material, mats, slides, etc., an;
arranged so as to enable the buyer
to effect considerable saving in pur-
chasing the various items.
Mel Shauer, manager of the Para-
mount ad sales department, advises
that the ad sales materials on the
various series of short feature prod-
uct are as follows: 26 "Krazy Kat"
and 26 "Inkwell Imps" — one "one-
sheet" on each subject which con-
tains a pen-and-ink drawing of the
characters in both scries of one-reel
cartoon comedies.
Ad sales prepared and ready for
distribution on both the Edward
Everett Horton series of six two-reel
comedies and the Christie group of
36 two-reel comedies comprise a
"one-sheet," one to each subject, a
set of eight 11-14 colored lobby cards;
also a set of ten 8-10 publicity stills
for lobby and newspaper display and
a stock slide.
Also on hand will be a mat con-
taining four stock slugs with the star
of the picture and the Paramount
trade mark, in a layout so planned
that the exhibitor may eliminate
those slugs he does not wish to use;
the mat also contains a two-column
supplementary ad and a midget and
corner-block illustration.
An innovation in ad sales is intro-
duced by Paramount in the thematic
cue sheet provided for the orchestra
to use during the showing of Horton
and Christie comedies.
An individual slide will be issued
for each of the 10 two-reel dramatic
subjects to be produced for Para-
mount by Chas. B. Mintz.
For Paramount News, slugs are
provided in graduated sizes and two
one-inch trade marks, one white on
l)lack. the other reverse and four cor-
ner-block illustrations in assorted
sizes and shapes; these may be in-
serted in advertiseipents of feature
product. Another selling help is the
one-sheet poster with stock border
containing the Paramount News
trade mark with space for imprint-
ing announcement of special scenes
of local interest; also a stock an-
nouncement slide.
As the name implies. Color Clas-
sics, will all be photographed in nat-
ural colors. Two of the subjects for
this season are completed. They are
"King of Sports" and "Memories".
Tlie following stories now in produc-
tion are; "Scar Face", "Love In The
Jungle", "Footing The Bill", "Me
and My Pal" and "The Man Who
Married The Moon".
The Color Classics released on
TifTanv's last season program were:
"The Barefoot Boy", "The Trail Of
A Ranger", "Clothes Make The Wo-
man", "Fisherman's Luck", and "A
Greenwich Village Romance".
KC
■ ij * i*w'^i»*<H— ^"^yf PH'^*"^'
I' >'■; t t '"'I'
i>
<^
5s5^jijKSay*S;T}2jjifc5?4^|SiS«aaS«®5^ I
> «
10 The Collegians
Carl Laemmlejr's Junior Jewel 2 Reelers
12 Snookums
Stem Brothers Junior Jewel 2 Reelers
26 Osi^ald-THE LUCKY RABBIT
Winkler Productions. 1 Reelers
IX Neifv Gumps
Samuel Van Ronkel Prod. 2 Reelers
104 InternationaL Newsreel
Twice Each Week Every Week in the
Year. Hearst Produced. Hearst Publicised
SZ Stern Brothers Comedies
2 Reelers
13 Rube Goldberg*s MIKE AND IKE
13 R F Outcault's BUSTER BROWNS
13 PopMomand's KEEPING UP WITH
THE JONESES
13 George McManus* LET GEORGE
DO IT
5 Urst Run Serials
including Carl Laemtnle's Junior Jewel
Serial BLAKE OF SCOTLAND YARD
and THE SCARLET ARROW
THE HAUNTED ISLAND
THE VANISHING RIDER
THE TRAIL OF THE TIGER
S2 Action Featurettes— 2 Reelers
13 Stunt Westerns
13 Northwest Mounted Stories
13 Boy Wonder Sensations
13 Texas Ranger Stories
6 Octavus Roy Cohen -Charlie
Pu€€y Z Reelers
Zb Snappy Comedies 1 Reelers
13 Harold Highbrows
13 Drugstore Cowboys with Arthur Lake
's Brick and
Mortar Super Shorts!
4«aa»afii£&H33vs?»w7S»a4i!e^^^ m far -*«&£ jt
I
/HsJ3SMW«aflg«<«?«a«S6a^sate«?»»a^
mi^^fi^-tm^ym^T^^^'r^'^''^^^''
i
^mmii<^Mi»mf^-
•
mi^m!sm^sm^(i!sm3>iff
TELLING ITTO MILUONS OF FANS
/f?;->Mi?^ - ^^S'^ '-
(f (£^xLux:Axtixrruii (f<x>tuAjU^
"THE SPICE OF THE PRO'
LLOYD
HAMILTON
.^
Entertainment
That Never Lets Down
A-Avtrtising That Never Lets \Jp\
Year after year Educational carries on
an impressive national advertising cam'
paign. . . .
Whetting the appetites of miWions of
steady picture goers for the irresistible
fun and merriment, the speed, pep,
punch, novehy and charm of Educational
Short Features. . . .
Driving them into the theatres where
EducationaVs uniquely different come-
dies, novelties and news reels are shown.
Inducing them to go again and again
to see the new Educational releases —
to become your regular patrons, if you
feature them and because you feature
them.
During 1927, 34 full pages are being
employed in the six leading fan publica*
tions to teach fans to prefer Educational
Pictures.
Show Educational Pictures on every
program — exploit them — then all this
advertising will work directly to increase
your patronage and profit.
«Ui{iiiur4gne|sinecu€^
Jux^iAy SMTion Ccftrudks
Tuxedo Comedies
With Johnny Arthur
OUTTiOOR SKETCHES
By Robert C. Bruce
BIG BOY
Juvenile
♦COMEDIES*
Pelix fke Git
CARTOONS by Pat Sullivan
Cu^ositieS
Produced by WALTER futter
CaniG ^ LYMAN HHOWES
COMEDIES V^ HODGE-PODGE
HAMILTOM
I • COMEDIES '^
Pevore
*^-=' COMEDIES
KINOGRAMS
The News Reel Built Like a
Newspaper. Twice-a-Week
MBRMAIO COMtVlSS
Jack White Productions
Member
Motion Picture Producers and
Distributors of America. Inc.
Will H. Hays, President
EDUCATIONAL
FILM EXCHANGES, Inc.
President ""^
THE
16
jgg22
PAILV
Sunday, September 4, 1927
Exhibitor's Advertising Ingenuity
Calls for 'Teck" Gomersall's Praise
PECK" GOMERSALL, general
sales manager of short subjects
for Fox, sees many exhibitors in the
course of his visits around the sales
circuit. He realizes that the modern
progressive exhibitor is apt to be
taxed to the- limit of his ingenuity in
devismg new methods of advertising.
But frequently, Gommersall states, a
showman originates a plan of adver-
tising so novel that it is almost im-
perative that he bring that chap's ex-
ploits before the field, for its inspir-
ing and encouraging effect on others.
"Of the recent innovations which
have been brought to the forefront"
he declares "none has been more ef-
fective than a plan evolved by H-M.
S. Kendrick, rnanager of the Isis in
Denver. And the most extraordinary
phase of his idea was its simplicity
and inexpensive presentation.
"When Fox News shipped to Ken-
drick the film of Col. Lindbergh's re-
ception in Washington, he had already
announced his showing and his pa-
trons were waiting.
"On the arrival of the shipping
box, Kendrick ripped off the coyer
and hurried the film to his projection
room. Then, within an hour, he had
the box set up on a one-sheet frame,
with a poster around it announcing
in bold letters;
This is the box that brought
LINDBERGH'S RECEPTION
IN WASHINGTON
Via Fox News in record time.
POSTAGE— $86.60
COUNT THE STAMPS!
"And when this was arranged in
his lobby, a way had to be cleared
for the patrons as they fought to see
the picture. The whole side of the
shipping crate, of course, was ablaze
with the color of U. S. postage
stamps. People stood to count them.
"Crowd psychology worked. The
public was eager to see the Lind-
bergh pictures to begin with, of
course. But, this strange-looking
box with its coating of stamps, sug-
gested to them something of the ro-
mance that was met with in the shoot-
ing of the pictures. It held their at-
tention and obviously, they moved
from the box to the box-office."
Money-Paper !
'Mum's the Word" is right, for this
1 -sheet speaks for itself. Get behind
it, for real poster lure.
Bray to Personally
Supervise Production
J. R. Bray is in Hollywood for a
stay of three months, during which
time he expects to continue produc-
ing his own two reel comedies.
The Skylark Comedy Series will
be of the slapstick variety. The first
two which have reached the New
York office, are "Fresh and a Devil"
and "His Ticklish Predicament." Sev-
eral of the McDougall Alley Com-
edes for the new season have already
been completed. The colored kid
"Oatmeal" and the little Chinese lad
"Free Gin" will be featured in the
entire series. The third series is en-
itled "Whirlwind Comedies".
Bray is also releasing the series of
'Here's .\nother One."
Pre-Sold Shorts !
Hodes Explains How Universal Product Are
Given Selling Impetus in Advance
THE season that has just drawn to
a close will rank as the most
important this industry has ever
known, when viewed from the angle
of the short subjects, according to
Hal Hodes, sales director of Univer-
sal's short product department. To
([uote Hodes more fully;
"Prior to the 1926-27 season, a two
reeler was just that and nothing
more. The word 'filler' adequately
described it. True, certain brands
of comedies and serials could be de-
pended upon to please the patrons.
Yet, nothing was ever done to make
theni play their share in increasing
box office receipts.
"Universal can justly claim to have
been the organization which brought
about the change which has made
exhibitors the country over realize
that the short subject, when properly
exploited, could be made as much
of an attraction as the feature picture
on the program. And the basis for
this claim is the unusual work done
in connection with 'The Collegians'
and 'The Newlyweds,' and the man-
ner in which the public responded
to these efforts.
"A year ago, Carl Laemmle be-
came convinced that the only reason
exhibitors valued their short product
cheaply w^s directly due to the dis-
tributors' failure to create this value
with the people who patronized the
theaters throughout the country. The
value of feature product had ' been
enhanced because the various feature
stars and brands had been forced
into the consciousness of the public
via advertising and nublicitv in news-
papers, national maerazines. billboard^
and unusual exploitation methods.
"With this fact b'efore him, Mr.
Laemmle issued instructions to the
effect that Universal's short product
bp s'milarlv merchandised. 'Thf
CollpE^ians' immediatelv showed the
'"''suits of the=e efforts, sprinErine irito
the van as one of the most ponular
series of *wo reel subiects vet re-
leased. 'The Newlyweds' also exper-
ienced the benefits of this exploita-
t i o n, a wonderfully beneficial
reaction coming as the result of a fine
publicity stunt — that of having the
President of the United States meet
Snookums, the star of 'The Newly-
weds' comedies.
"When Universal's short product
for the 1927-28 season was planned,
it was determined to continue our ef-
forts to merchandise our shorts for
our exhibitors Negotiations already
completed call for tie-ups with manu-
facturers of nationally known prod-
ucts, ranging from such organizations .j
asjiie David Adler Sons Co., manu-
facturers of the 'Collegians' Clothes,
and the Averill Mfg. Co.'s Snookums
Dolls, to the Vogan Candy Corp.'s
'Oswald The Lucky Rabbitt Candy
Bar.'
"And those showmen who availed
themselves of these contacts last year
know how valuable they are to him.
There comes to mind an exhibitor
located in an important Michigan
town who used the popularity contest
idea prepared for him by the Uni-
versal exploitation department three
months ago. He tied up with his
local newspaper, offering a silver lov-
ing cup for the town's most popular
amateur athlete. Not only did the
high school sponsor a candidate, but
the American Legion Post also came
forward with one. When the contest
closed, 20 candidates were fighting]
desperately to garner the votes, the
ballots for which were printed in the]
newspapei'.
"Feeling ran so high that during]
the night before the ballots were to j
be counted the newspaper office was |
broken into and ransacked in an ef-
fort to steal the ballots. Fortunate- j
Iv for the success of the contest this
effort went for naught. The suc-
cessful candidate polled 110,000 votes,
while the total votes cast amounted
to 309.000. With these facts in mind,
it is safe to assume that "The Col-
legians' meant far more to this
exhibitor than did his average fea-
ture."
REAL FIRE FIGHTERS HELP SELL THE SHOW
-A Merchandising Moral
THE picture at the right shows
the Mifflinburg Hose Co.,
Mifflinburg, Pa., in front of the
New Theater on the day of a tie-
up with the house on Universal's
serial, "The Fire Fighters." Here
is an example of ine^^nensive ex-
ploitation to the house owner in
the small towns, whose perennial
cry on the subject of exploita-
tion is that most of the examples
are away out of reach of his
financial budget.
HAL ROACH
The outstanding contributor
to the mirth of all nations
*
Presents
His Rascals
OUR GANG in 10 outbursts
The incomparable
V^ JlIxjlJlvJLJC/ 1 V^ JLlrTL^ JD in 10 rollicking adventures
The irrepressible
MAX DAVIDSON . . . in lO funbursts
The Triple Star Combination
STAN LAUREL, OLIVER HARDY,
JAMES FINLAYSON in lO riot calls
The life of any evening I
Call your nearest
METRO-GOLDWYN-MAYER EXCHANGE
THE
18
i^g^
DAILV
Sunday, September 4, 1927
fIVE PRINCIPLK FOR
SELLING THE NEWSREEL
«
Fox News Director Gives
Pointers on Selling
Newsreel
Truman Talley, dircctor-in-chief of
Fox News, has compiled a compen-
dium of showmanship rules in get-
ting the most out of a newsreel for
the box-office, which it would pay
every exhibitor to observe. These
injunctions follow:
(1) "Screen your newsreel the mo-
ment the print reaches your theater,
which enables you to form your own
opmion of the value of that partic-
ular issue and enables you to ascer-
tain what subject or subjects may
be worthy of newspaper advertising
or special lobby or box office display.
(2) "A profitable policy is to utilize
onesheets issued by all newsreels.
There is not a one-sheet issued by
any newsreel that is not an attrac-
tive, worth-while adornment to any
lobby. These one-sheets, containing
anywhere up to a half a dozen sum-
marized news headlines, can not help
but attract additional patronage, be-
cause these one-sheets are carefully
and even artfully prepared to draw
the greatest range of people, featur-
ing subjects of appeal to children,
young men and women, and to all
classes of adults.
(3) "Many exhibitors throughout
the country systematically advertise
in the newspapers either the trade
mark or special subjects of whatever
newsreel they are running. They
would not expend this additional
money for advertising, week in and
week out, unless they got results.
Many millions of motion picture the-
ater-going people have their favorite
among newsreels.
(4) "In addition to advertising in
the newspapers, the alert exhibitor
who maintains any sort of a contact
with newspapers in the city can get
at least a story a week in the local
press on topics being presented in
the current newsreel. Especially if
the exhibitor advertises his newsreel,
the additional publicity of press
stories is an easy matter to obtain.
(5) "All sorts of novelty stunts
can be devised to arouse still greater
interest in the newsreel. One of
the greatest stunts ever devised by
an exhibitor, who cooperated with
the educational leaders of his city,
was an essay contest among school
children on the outstanding topics of
the day. Not only did this repre-
sent a constructive educational step,
but it made friends for the theater
among the intellectual and intelligent
peoijle of the community, and it was
but one step further to induce one
of the local newsjiapers to print the
wiiniing essays. This idea, or varia-
tions of this idea, can be put into
cflFcct everywhere in the world."
"Cater to the Funny Bone^^
So Says J. E. Storey, Describing Pathe's
Production Basis For Making of Comedies
IT takes a production man to analyze
the facts behind a result, and if
a finished picture may be termed a
conclusion or a result of so many
production facts added to one an-
other, then John E. Storey, super-
visor of short subject production at
Pathe's West coast studios, should
be the one to be able to reveal the
kind of dope that leads to pictures
that click.
Giving Storey's viewpoint directly
in his own words, so far as Pathe
product is concerned: "Pathe two-
reel comedies are the product of vet-
eran producers backed with the foun-
dation of years of successful experi-
ence in catering to the "funny-bone"
of the movie-goers of the world.
"Mack Sennett 'went on his own'
in the days of the old Biograph and
gambled on his idea that funny films
would click at the theater till. To-
day, his name is a guarantee of the
laugh-provoking qualities of a com-
edy to the last fade-out. This sea-
son, the producer will offer a new
series in addition to the regular Sen-
scenarized by Roy L. McCardell.
Gaiety Pictures, Inc., are the pro-
ducers.
"The Grantland Rice Sportlights
are built upon the firm foundation-
idea that we are living in an age of
sports, indoors and out. J. J. Haw-
kinson, co-editor and producer of this
series of single reel subjects, has spent
the greater portion of the past year
on the continent collecting new ma-
terial with which to give the Sport-
light reel even more color and var-
iety.
"Aesop's Film Fables trace their
foundation to the wisdom of ancient
Aesop back some two thousand years.
Clever animated cartooning cleverly
gagged, provides the sugar-coating
to the Aesop morals and makes them
hit home — in the humorous regions.
'Topics of the Day is the presen-
tation of tried and proven wit and
wisdom from the world's press. This
reel is in its tenth year. There is no
guess work about the contents of
each release. Even after culling the
gems of wit from the published ef-
"Rare Bits," Latest Addition to Pathe
TJOW old material can be cloaked in new garments with
interesting and profitable results is evidenced in "Rare
Bits," the new single reel series on the Pathe 1927-28 short
feature program — are just what the name implies, rare
scenes of rare places, rare things and rare races. Beth
Brown, editor of more than 300 short reels and authoress
of several screen stories, is editing the series of 12 sub-
jects. "An Oriental Album" is the first of the series, which
was released on August 28th.
This new series, produced by Record Films, Inc., will
present a variety of ideas, telling the story of each specific
idea with smooth continuity. First the producer has
worked from a definite idea, a story, one that every audi-
ence will be interested in, and then that idea has been
demonstrated with rare-bits of films and titles. Most
everything in the world has been photographed, but the
producer of this series has unfolded the material in such a
manner that the fans will think they are seeing something
positively new and startling.
nett brand comedies featuring Made-
line Hurlock, Billy Bevan, etc. and
'The Smiths' series with Mary Ann
Jackson, Raymond McKee and Ruth
Hiatt. The new series will be known
as Mack Sennett Girl Comedies and
will feature the noted bathing girls.
"Hal Roach learned his trade
through apt apprenticeship and his
comedy product brings joy both to
the exhibitor and tJie audience. This
season. Roach will release four 'Our
Gangs' through Pathe, three Charley
Chase two-reel farces and eight Star
Comedies.
" 'Henry and Polly Comedies,' fea-
turing Taylor Holmes and Leah
Baird — are a new series developed
along the lines of the famous Mr. and
Mrs. Sidney Drew domestic comed-
ies. Two stars suited for their roles
are being presented in proven plots,
forts of the best present day humor-
ists, the editors try out every reel
before audiences before admitting a
subject for release.
"Will Rogers is the world's jester.
Whatever Will does is news — there-
fore of interest. When Will went to
fiurQpe, C. S. Clancy conceived the
idea of filming his jaunts in foreign
climes. Pathe has twelve single reel
subjects in which Rogers takes the
audience on brief tours of various
countries and adds merriment with
his own titles.
" 'Rare-bits' are a new idea in film
fare. Taking an idea of interest, each
subject develops a particular thought
through intriguing scenes with a
strong element of entertainment.
'From Soup to Nuts', for example,
one of the subjects shows all the
sources of a good meal."
INTERNATIONAL WILL
CONTINUrWITH "U"
Two Hearst Newsreel Ser-
vices Will Be in Compe-
tition with Each Other
REFERRING to the oft-cited re-
l)ort that because the Hearst
News Service had contracted to sup-
ply a newsreel service for M-G-M
the end of distribution of Interna-
tional through Universal was immi-
nent, R. V. Anderson, sales manager
of International, emphatically de-
clared that the latter service will
continue to be distributed for many
more years through Universal. An-
derson made the situation clear in
the following manner:
"Though it is quite true that the
Hearst News Service is making the
new M-G-M News, that company is
entirely separate and distinct from
the International Newsreel Corp.
"International Newsreel has be-
hind it the resources of the Hearst
organization. We have the world's
largest 'still' service, distributing each
day thousands of news stills for news-
papers and other periodicals. Each
picture bears the copyright line 'In-
ternational Newsreel' and this alone
is of inestimable value.
"The illustrated poster is another
off-shoot of our 'still' department.
These are being printed and distrib-
uted with the same speed that char-
acterizes the handling of the reel it-
self so that first-run theaters can dis-
play attractive posters while the
news items are showing.
Producers Busy on Shorts
for Early Release
Comedies in the final stages of ed-
ting and others in production for re-
lease on the Pathe 1927-28 program
ofTei- a wide variety of fun-fare.
Mack Sennett has a trio of units
busy before the cameras. Ruth Hiatt,
Raymond McKee and Baby Mary
Ann Jackson are in the throes of an-
other of "The Smiths" domestic com-
edies. Daphne Pollard, Mack Swain
and a bevy of bathing beauties have
just completed the first of the new
Sennett Girl Comedies. Madeline
Hurlock has returned from the East
and is starring a new Mack Sennett
brand comedy with Billy Bevan,
Vernon Dent and others of the con-
tract players in support.
The Hal Roach Studios, which are
contributing fifteen comedies to the
new season's Pathe program have
several two-reelers in the final stages
of editing. "The Smile Wins," an
"Our Gang" made under the work-
ing title of "Keep Smiling," is being
edited for reviewing by the Pathe
conmiittee. Charley Chase's next re-
lease "Now I'll Tell One" is ready
for release date and "Assistant
Wives" is being whipped into final
shape. Eight Roach-Star comedies
are scheduled. "Do Detectives
Think?" and "Galloping Ghosts" are
the latest to pass through the edit-
ing department.
DonH Feel
Di5appointed$
C Perhaps you expected too much. Miracles. Hokus*
Pokus. Legerdemain. You should have known better.
CL Maybe you're feeUng disappointed because you
didn't even see a job up to the standard you have
been accustomed to. But you shouldn't feel surprised.
C The world didn't change overnight just because
Somebody waved a magic wand. EXPERIENCE is
still King. ORGANIZATION is still supreme. PER-
FORMANCE still laughs at promises.
C There's a deft, sure touch of showmanship and
news skill about INTERNATIONAL NEWSREEL
that you shouldn't have expected to find in the work
of experimenters. There's an efficiency born of ex-
perience in UNIVERSAL'S distribution of Interna-
tional Newsreel that you must give the other fellow
time to learn.
C Give him time. But don't pay for his education.
C Most of you weren't disappointed. You had your
feet on the ground!
C Because INTERNATIONAL NEWSREEL is
today setting new records in renewals, volume of new
booking, and quality of representation.
C It is inevitable. Every old INTERNATIONAL
NEWSREEL account is automatically a new account.
Once International, always International.
C And the biggest of circuits and first-run houses,
shrewd small-town accounts saw International sweep
all before it last year in news-getting skill, and leave
competition behind in cramming every foot with
AUDIENCE meat, ENTERTAINMENT value.
C They know there is only one INTERNATIONAL
NEWSREEL. And their response means that —
CTHIS IS INTERNATIONAL NEWSREEL'S
GREATEST YEAR!
C For which we thank you!
Sitting on Top of the World-ThaVs Universal/
THE
Sunday, September 4, 1927
"You Can^t Title Shorts
From a Broadway Seat"
so SAYS BETH BROWN, WHO HAS VISITED 325
HOUSES THROUGHOUT COUNTRY
By PHIL M. DALY
GETTING the viewpoint of the
small town exhibitor and patron
is a phrase often on the hps of the-
orists in production. On all sides,
one hears how it should be done,
very often by those whose most in-
timate ideas of small towns have been
Kieaned from picture post cards. To
know how to plant potatoes, it would
be reasonable to assume that one
must go directly to the soil. To
know the viewpoints of the small
town exhibitor and patron, one
should, by the same token, leave the
cqsniopolitan centers severely alone,
and head for the tank circuit.
That's exactly what Beth Brown,
film editor, writer of originals, and
specialist in that delicate surgery of
shorts, known as doctoring "sick
babies," has done, and before she
was through with her researches, she
had covered a tour of 325 theaters —
houses of every description, small,
large, ornate, and simple. It is safe
to say, repeating a figure, that fol-
lowing this tour, she knew where the
Ijotatocs lay, so far as what the small
town needed in short subject enter-
tainment is concerned.
"My first definite oljservation,"
said Miss Brown, "after making this
grand tour of the sticks, is that one
can't learn to write titles that click,
by watching audience reaction in a
Broadwav seat. Having on number-
less occasions, sat next to a man in
shiny pants, and whose other attire
looked as though it hadn't seen a
pressinsr iron in eight months, I real-
ized that it would take something
else tlian a wise-crack about nighi
clubs, or some other sophisticated
"nigty" to get across to this custom-
er. The first simple principles of
human psychology teach that a
spectator's response to a given situa-
tion is keenest in proportion to the
illusion he can get of being the chief
character in that situation. Mr
Shiny Pants is a far throw from an
idea that takes a Harvard education,
or a Broadway worldliness to grasp,
and there's no real way ot gettmg his
level in titles, except by studying him
at first hand.
"Another condition my observa-
tions taught me is that most matinee
audiences are composed of at least
80 per cent women, and that these
wonien must be reached intimately
somewhere on the screen for the
show to go over properly. Sad to re-
late, the short subject bill of fare is
overlooking this consideration un-
duly. Take the news reel for ex-
ample. So much time, money and
energy is being spent on this form
of entertainment, and yet nine-tenths
of this reel seems to be made almost
exclusively for the interest of men.
Pictures of developments in me-
chanics, airplanes, polo teams, bat-
tleships, and so on. Where does
woman figure to find her chief in-
terest in this panorama of events?
Woman, with her chief interest in
romance, clothes and children! For
this reason, most of the comedies are
not funny to women. There is a
rich field that has yet to be exploited
in this respect."
Miss Brown paused, while she let
these thoughts sink into the mind
of her listener. Receiving further
encouragement, she continued;
"The short subject, for one thing
is favored by fortune in its very
structure. It is short and therefore
allows for economy of padding, re-
petition and theme. Again, no mat-
ter how poor a short subject may be
it can invariably be made success-
ful by a clever presentation. This
means proper titling and editing.
This shows that I am in the same
position as THE FILM DAILY.
when it said in its last Short Subject
Number: . . . 'title writing is attaining
a state of effectiveness to vie in im-
portance with direction, acting, set-
tings, and other primarly elements."
Free Theater Campaign
Supplied on M-G-M's News
Avers Educational Film
Has Real B. O. Appeal
That a film can have sufficient
educational value to Ije classed as an
educational film and still be so en-
tertaining as to be accepted with
much enthusiasm by the average fan
who goes to theaters merely to be
'■ntertained, is the opinion of Don
Malkames, of the Malkames Educa-
tional Film Co.. Malkames, in am-
|)lif<ini' in his opinion, states:
"Such films can and are being
))roduccd in a scries of single reel
cfKierts based on American indus-
tries which are in the course of pro-
fl'"-'inn bv the Malkames Education-
al Film Co. of H;izelton Pa. The first
f)f the series entitled "The Storv of
Anthracite" was favorably received
bv the patrons of the Capitol on
Broadway last week where it had a
pre-release showing. The titles of
five more of the series will be an-
nounced in the near future."
St£|n Laurel
Oliver Hardy
Edna Marian
Jimmy Finlayson
DirtKCTMO »Y Cmeo OUIOL
. Mf tro^(c/<ytt/<//?-Ma yer
Here is a splendid 3-sheet, contain-
ing all the pictorial elements of sales
appeal
Many Exhibitors Already
Availing Themselves of
Selling Aids
A HIGHLIGHT of the inaugura-
tion of M-G-M News service
through the country was the complete
exploitation, lobby and theater front
campaign available to all exhibitors.
This material which was supplied
without cost included almost ever\
miaginable accessory designed to ini-
mcfliately create a definite and steady
following for M-G-M News in the
particular theater to which the cam-
paign was applied.
The free accessories include "Wel-
come Week" one sheets, snipes, paper
pennants (red and blue), advance
slide and a ten foot linen banner.
Complete instructions and plans for
making the best possible use of this
material were embodied in an attrac-
tive press sheet. Additional stock
accessories on the M-G-M News in-
clude a stock one sheet, subject one
sheet and ad slugs.
At the M-G-M office, it is declared
that the hearty reception which t\\\s\
campaign material received is indi-
cated by the early exhaustion of thai
stock on hand. However, additional!
allotments have been ordered for all
M-G-M exchanges in view of the fact
that the free "Welcome Week" cam-
paign material is so designed as toj
make it equally effective during any i
present or future week in which an |
exhibitor wishes to inaugurate M-G- 1
M News service at his theater.
i
'-s^^ EARLE FOXE -
*A HOT POTATO"
jtimVPM BIBBER siory'RlctaidHaidins Davis
This week's slide often builds next
week's audience. This one available
at a modest cost
What's Wrong With the Picture?
"Produceritis Egotitus," Says Manager— And It's Not
the Name of a New Skin Disease
^HE short subject is finally over-
-■- coming the many obstacles which
have been placed in its path. One of
the chief evils which it is gradually
eliminating is a complication known
as "Produceritis Egotitus," accord-
ing to J. D. Trop, general manager
of Pizor Prod. Trop further states:
"The manufacturers of most com-
modities that are used in this little
old world make their special articles
with an ultimate end in view. They
want to make money. Hence, you
will find that the clothing manufac-
turer knows his wool; the hardware
man knows his iron; the farmer
knows his onions. But how about
the moving picture jiroducer? He
is God Almighty! He knows every-
thing. As a general rule, this is hi'
personal opinion and no one else
even suspects his knowledge. The
result of this situation is that al-
though the producer, just like other
manufacturers, wants to make money,
he lacks the technical knowledge to
succeed. After losing considerable
money on a few pictures, if th'e bank-
roll still holds out, the first principle
of other businesses leaves him and
the urge to produce is no longer a
desire to make money, it is a dis-
ease.
"The cure for this illness is a real-
ization on the part of the producer
that the scenarist knows more about
stories than he does. Let him stop
directing the director. If he wants
to teach the actors how to act, let
him open a school."
In the "Satevepost"
In an article in the Saturday
Evening Post, Carl Laemmle
stresses the importance of ac-
cessories in stimulating the
oublic's interest in pictures.
What is worth soace in a pub-
lication of the "Post's" magni-
tude and prestige, is certainly
wort. I the consideration of ex-
hibitors.
THE
Sunday, September 4, 1927
■S^tl
DAILY
Girl Wins "Collegians" ]
Cup in Athletic Contest
Tlic latest thing in Amateur Ath-
letic I'opuiarity Contests, promoted
in connection with tUe showing ol
Universals "Tlie Collegians, ' series
comes irom Llucago wlierc tlie
Twentieth Lentury 1 heater tied up
witli tlic Chicago Deleiuler, a col-
ored people s weekly. For t)ver two
montas tne paper pubhci/ed tlie con-
test on the spt)rt page, lre<|ueiuly us-
ing a banner head, and had t!ie
entire South Side colored colony
working lor their favorites. In the
meantime, the Twentieth Century
was showing the series and cashing
111 on this publicity.
National Advertising Tie-.
Up for the Snookums Kid
Lee D. Balsley of the L'liiversal
e.xploitation departmeiil, has com-
pleted another important advertising
tie-up of national scope for Snook-
ums, the baby star of "The Newly-
weds and Their Baby" C-omedies. It
is with the Bradley Knitting Com-
pany, which has its mills in Delavan.
Wis., and which markets sweaters
and other knitted garments all over
the world.
The Bradley company has design-
ed a SnookuiiTS Sweater, in two
styles, both for children, which is
now being launched on the market
and will be pushed in countless re-
tail stores during the coming months
The campaign instigated by the
Bradley firm includes national ad-
vertising in big magazines and a his
play in the ad sections of the leading
'•' wspaper rotogravure sections
QhnsUeQMnedf
BUUj Doolof
ROW,SAILOR.ROW
A fine instance cf how a poster can
be made to stir the risibilities of the
spectator.
Free With Your Booking!
rpHIS sprightly looking lobby, attractive in all the well known pulling de-
■*- vices of a printed ballyhoo, is representative of what can be done with
the material available free to all exhibitors to inaugurate the booking of
M-G-M News. Already many exhibitors have taken advantage of this offer,
and it is always open to others whenever they start with the M-G-M service.
Jonesboro Exhibitor Wakes Up the Town With
Harmonica Exploitation Tunes
The Juvenile Comedies-Harmonica
Playing contest staged by the Strand.
Jonesboro, Ark., was the most talked
of event conducted in a theater in
that community in many months, ac-
cording to word received from W. L
Mack, manager of the theater. A tie-
u]) with the "Evening .Sun" in Jones-
boro insured w'ide-spread publicity,
while an extensive advertising and
exploitation camnaign brought th-j
contest further before the public and
attracted a large list of contestants
The Sun used large stories about
llic contest on the front page, lib-
eral publicity being obtained as a re-
sult of the tie-up. Announcement of
the contest, with a list of prizes and
rules was followed up in the news
paper with stories of the actual har-
monica playing performances, new
entrants and announcement of the
winners. In addition, the Strand de-
voted practically three-cjuarters of it?
advertising space to details of the
contest. A novel feature of this ad-
i vertising campaign was the listing
of ten merchants, who handle har-
monicas, in this ad. The advertisiiu'
also credited M. Hohner, Inc., witli
donating all prizes and listed eight
prizes in addition to a capital prize
of a gold harmonica.
The ten stores dealing in harmoni-
cas co-onerated in fine style by dec-
orating their windows with special
one-sheets and other exploitation ma-
terial furnished in all such contests
In addition to these special displax -
which featured harmonicas, announce
ment of the contest was also carried
on the slides of the theater.
Additional interest was aroused in
'he contest selecting the four bes
harmonica players from out of town
and the four best musicians in Jones-
boro, and then allowing the eight to
play for the grand prize in the con
test on the final evening. The sann
sort of exploitation is available !<
exhibitors booking Juvenile Come
dies, because of Kducational's tie-up
with the harmonica concern.
Pathe Plans Big Stunt
on "Hawk ot the Hills"
Mxhibitors who are going t(j show
the latest I'atheserial "liawk ol the
Hills' which was relea.se<l August
/8th, are in for a real surprise ac-
cording to information coiuained in
the "Hawk" press book.
Aside from suggesting many novel
ways and means Ijy which the exhib-
itor can cash in handsomely on this
serial, I'athe agrees to furnish the
prizes with which to start the c<jii-
tests.
Arrangements have been mad'
with the -Milton C. Bradley Company
jf Springfield, .Mass., whereby every
exhibitor booking "Hawk of the
Hills" will receive free of charge,
postage prepaid, a large supply of
the latest "brain teasers" — .Movie-
Land Puzzles.
These puzzles are of the jig saw
variety, each box containing two cut-
out teasers which, when reassembled,
depict stirring scenes from the serial.
There are no strings attached to the
offer which api>ears to be something
entirely new in the way of stimulat-
ing theater interest in exploitation.
Fox Extends Interesting
News Service to Exhibitors
.\s one of its services to exhibitors
Fox News has prepared each week a
one-sheet announcing in terse news-
paper English the program of sub-
jects for release. Many exhibitors
have this framed and it stands in
their theater lobbys as an interesting
drawing card.
Exhibitors are discovering that
these one-sheets have more than or-
dinar\' value. To commence with,
they are precisely to the theater what
the leading headlines are to the first
page of a news])aper. It is claimed
that wherever exhibitors display these
one-sheets it has been their experi-
ence that the public was drawn into
their theaters by the announcements
of scenes in the day's events.
>a\ fl> t-r .lilt) (hr«T compAniont t.ilir
off from R.>««<-\«-ll Kulcl. 1- U
in ijittnt ;hrt'*--m<»tnrt-(l f-iikkcr
plane folUiwinif I jndtx:n{h
.wu\ Ch.'imt>«Tlin A< r€>K.'*
-.,.<lir- <.f All. .nil,
-Mightiest OF All-
THE
22
Sunday, September 4, 1927
Reviews of New Short Subjects
"Olympic Games"
Roach-Pathe
HeyJ Hey! Action
Type of production.. 2 reel comedy
The kids, and even the grown-ups,
should eat this one whole. There's
the classiest fight in which rotten
eggs, tomatoes— in fact, the whole
gamut of vegetables — play stellar
roles. Puddles of water, leaking bar-
rels of tar and an infant imp (a new
face) play additional parts in the fray.
Nice, exciting entertainment.
"Two Arabian Sights"
Sun-Kissed — Bray
A Good Measure of Laughs
Type of production 2 reel comedy
There is a situation in this worth
the price" of admission alone — that
of a gob turned peddler, canvassmg
his goods to the female personnel ot
a sheik's harem. It is his job to
keep the sheik's guard diverted, so
that he may proceed with his sale,
and how he does this covers a multi-
tude of ingenious devices, chiefly in
the way of gags. The rest is con-
cerned with Vic, the hero in the
case, trying to avoid the execution-
er's axe, and later choosing the axe
as a lesser evil to accepting the
sheik's ugliest wife as his own
spouse. A peachy bunch of shapely
good looking "females" adds to the
proceedings.
"Cutting a Melon"
Fables-Pathe
Unusual Clever Animation
Type of production . . 1 reel cartoon
One of the biggest laughs in this
film is the sage observation at the
conclusion, in which the modern
Aesop wheezes: "The coat and the
pants do all the work, but vest gets
all the gravy." This is comparable
to the best in the wise-crack line one
might find along Broadway, but is
given gratis with the rest of the film,
which as usual shows the ability of
Paul Terry with a pen. Here he de-
picts Al Falfa trying to market some
melons only to be balked by soine
muts who steal not only the fruit,
but the wagon too.
"Holly Nuts"
Futter-Educational
Diversion for the Curious
Type of production..! reel magazine
novelty
This is a number in the "Curiosity"
series, otherwise known as the Movie
Side Show. The camera tackles the
road to Hollywood as its subject, and
in a well-titled and interestingly
edited series of flashes, gives onlook-
ers a few highlights of a freakish na-
ture concerning the screen-aspirant's
task of breaking down the bars.
Photography is excellent, the idea
novel and the incidents refreshing —
except, perhaps, to actual drearners
of screen fame. A sensible offering.
"The Dancing Fools"— Stern Bros.-
Jniversal
Slick in the Comedy Line
Type of production. . . .2 reel comedy
This is one of the initial starts in
the "Ike and Mike" series, and if the
rest continue of a grade with this,
exhibitors may well book the whole
series now. Charles King and
Charles Dorety are pretty much as
two peas in a pod in playing the title
roles, and besides, manage to squeeze
a lot of deft comics into every sit-
uation. The two boys are having the
evening out with two girls, and what
happens to the party at a rough
dance dive is the business of the ex-
hibitor who likes to give his cus-
tomers some well sustained laughs.
"Up in Arms"
Devore-Educ'l
Slightly Extravagant
Type of production. .2 reel comedy
This one might better be labeled a
thrill picture, for it is more concerned
with hair-raising tableaux of heroine
and principals hanging by their
finger-tips from the edge of a soar-
ing airplane, than in a well-cut com-
edy story. However, its pace is fast,
there is never a moment's lull in in-
terest, and if it is a trifle preposter-
ous in its situations, even for com-
edy, it has enough entertainment
quality to warrant a booking in the
best houses. To boot, it has Dor-
othy Devore in the chief role.
"Animal Catchers"
McDougall — Bray
Kids May Like It
Type of production. . . .2 reel comedy
This is one of the McDougall Al-
ley kids series, apparently aimed for
the entertainment of juveniles, for it
will hardly click with the grown-
ups, there being not a snappy gag
or situation in it. The theme is a
home-staged circus, with the kids
improvising animal acts, weight lift-
ers, acrobats, etc., and though this
material is far from new, it could
nevertheless, in able hands, have
been galvanized into at least a few
laughs. These are for the most part
missing.
"Outdoor Sketches"
Bruce Scenic — Elducational
Sea Atmosphere
This makes a seasonable summer
offering with cool yiews of ocean
shots in various phases. The first
half shows the methods of catching
salmon on the Columbia River. The
last half of the reel gives some fine
scenic shots of twilight on the ocean.
These Bruce Scenics are hitting of?
a popular line of stuff that meets
with universal appeal, combining un-
usual nature studies with lots of
beauty in scenic portrayal.
"Jack from AU Trades"
Felix — Educational
Lively Cartoon
Type of production. .1 reel animated
Further sprightly adventures of
Felix the cat with a human complex.
Forced to go to work by his indig-
nant wife, Felix looks around for
easy ways to earn the necessary
coin, and proves his ingenuity in
several ways, and at several trades.
But his crowning effort is when he
becomes partners with a musician
and attaches a tire air pump to the
instrument. The resultant jazzy mu-
sic causes the entire neighborhood
to shower the partners with coins,
and Felix returns home in triumph
to his wife. It is a good animated,
with plenty of chuckles through the
footage.
"Danger Ahead" — Featurette-
Universal
Horses, Fists and a Girl
Type of production. .2 reel Western
Jack Perrin trots out his tricks,
which embrace an ability to ride a
horse like fury, battle a dozen bad
men at once, and win a good-looking
girl, first saving her from the
clutches of a scheming guardian in
league with bandits. Familiar ma-
terial, to be sure, but done in a way
that warrants attention until the last
foot is run. Proper backgrounds,
swift pace in the action and a peach
of a looking girl make the picture
worth booking.
"The Winning Five"
Collegians — Universal
Ayi Excellent Offering
Type of production. . . .2 reel comedy
There's an angle to suit almost
every type of person in this one —
collegiate capers, romance of youth,
a hot basketball game with a last
minute winning finish by hero, com-
petitive sporting spirit, handsome
boys and girls, and all that sort of
thing. Story might have played more
on the basketball game. Neverthe-
less, there's enough to please. George
Lewis screens nicely here, and comes
out on top like the heroes in the
best sellers. Sure-fire for the boys
and girls. ■
"When We Were Kids"
American Cinema Assoc.
Reminiscences
Type of production
1 reel scenic novelty
A combined scenic and picture
story is told in "When We Were
Kids," an Edgar Guest production
that is delightful for its charm and
simplicity. It tells about the day
dreaming farmer who sits under an
old tree in a sheep pasture and re-
caljs the days when, duty free, he
hied off to the old swimming hole or
coaxed the brook trout with a juicy
worn. Titles in poetry prove further
enchanting in this one reel piece of
"reminiscence."
"Johanes Brahms" — Music Master
Fitzpatrick Production
Musical Romance
Type of production. .. .1 reel novelty
The romance in the life of the
great German composer is presented
interestingly, story being woven in
such a wav that it allows of intro-
duction of selections from his great-
est compositions. It appears that
Brahms remained a bachelor, and
when a friend inquired how he came
to write his famous lullaby, the aged
composer tells the story, which is de-
picted on the screen. It goes back
to his early youth when he had a
romance with a gypsy maiden. But
she gave her love to a member of the
gypsy tribe, and, so the story goes,
the haunting strains in the com-
poser's music were the result of this
unrequited romance. The love in-
terest combined with the musical set-
ting and atmosphere will make this
a popular film with many patrons.
"George Steps Out"
Stern Bros. — Universal
Sid Saylor is Funny
Type of production. . . .2 reel comedy
This lad, Sid Saylor, who stars in
these "Let George Do It" comedies,
has a knack of repeating his grim-
aces and droll expressions in a way
that never palls. He takes falls like
a circus rider, is ten gags ahead of
the top-notch comedy construction-
ists, and all told is the kind of
trouper that short subjects need. The
story here is pretty much like the
others of the series — hero wooing i
girl, but bumping into a hundred set'
backs with an inevitable cop chase !
before he wins her. However, Say-
lor has a way of making each episode
appearing brand new and fresh. Ex-
cellent booking.
"Hodge Podge No. 60"
Lyman Howe — Educational
Jazzy Geography
Type of production. . . .1 reel novelty
Under the title of "Bubbles of
Geography" the screen takes us for I
a jaunt to out-of-the-way corners of
the world by means of bubbles which
are blown successively by the various
animated characters worked into the
scenes. The views cover such inter-
esting points as the British West
Indies, Morocco, Java, and finally
back to a picturesque lake in Maine.
The art embellishments of this of-
fering, together with the comedy ani-
mated bits interspersed with unusual
scenic shots, make for a variety of
screen entertainment that will please
a wide variety of patrons.
"Monkey Shines"
Snappy — Universal
Not so Funny, But Fast
Type of production 1 reel comedy
Offhand, this one appears as
though too much footage had or-
iginally shot, and in the pruning
process, to bring it down to a reel's
length, some of the continuity has
disappeared. For this reason, or even
apart from it, it is somewhat jerky,
with the attempts at humor result-
ing chiefly in commonplace situa-
tions. However, it moves swiftly, is
well dressed, and because of youth-
ful atmosphere, will click with the
young. All about a masquerade, in
which two elopements take place.
,.„™.„^
THE
Sunday, September 4. 192;
iS^HIk
DAILV
23
Suggested Programs
EDUCATIONAL
No. 1
Title Star Series No. Reels
Kinograms News 1
The Non-Stop Fright Feli.x the Cat Cartoons 1
At Ease Lloyd Hamilton Hamilton Comedies 2
Holly-Nuts Curiosities 1
Fo.\ Tales Dunham and Mermaid Comedy 2
Heauchamp
No. 2
Kinogranis News 1
Poor Fish Robert C. Bruce Outdoor
Sketches Yi
Kid Tricks "Big Boy" Juvenile Comedies 2
Bubbles of Geography Hodge Podge 1
A Half-Pint Hero Lupino Lane Lupino Lane Comedies 2
The Ebbing Tide Robert C. Bruce Outdoor
Sketches J^
No. 3
News 1
Kinograms Feli.x the Cat Cartoons 1
Jack From ,\11 Trades ' Tu.xedo Comedies 2
Live News Johnny Arthur Robert C. Bruce Outdoor
The Cry of Winter Sketches Y
Up in Arms Dorothy Devore Dorothy Devore Comedies 2
The Hot Place Robert C. Bruce Outdoor
Sketches yi
F B O
No. 1
Title Star. Series No. Reels
The Beauty Parlor Lorraine Eason Beauty Parlor 2
Mickey's Circus Mickey Yule Mickey McGuirc 2
Newslafi Newslafifs 1
Wanderers of the Fat Karr,
Waistline — 3 fat men Kcwpie Ross,
(•'attv Alexander .Standard l""at Men Series 2
■ No. 2
The Permanent Rave Lorraine Eason Beauty Parlor 2
Mickey's Pals Mickey Yule Mickey McGuire 2
NewslafF Newslaff 1
Tanks of the Wabash 3 fat men,
I'at Karr,
Kewpie Ross
Fatty .Alexander Standard Fat .Men 2
FOX
No. 1
Title Star Series No. Reels
A Fool and His Honey Tyler Brooke \'an Bibber Comedy 2
Sky Frontiers \'ariety 1
Her Blue Black Eyes Maria Casajuana Imperial Comedy 2
Fox News 1
Capt. Kidd's Kittens Animal Comedy 2
No. 2
Twenty Legs Under the Richard Walling Imperial Comedy 2
Sea
Northern .-Maska Today Variety 1
The Kangaroo's Kimono Gene Cameron Animal Comedy 2
The Romantic .\lhambra Variety 1
I i)x News 1
PATHE
No. 1
Title Star Series No. Reels
Love's Languid Lure lien Turpin Sennett-Turpin 2
What Women did For
Me Charley Chase Roach-Chase 2
A Hole in One Aesop's Film Fables 2/3
On the Hook Grantland Rice Sportlight 1
Pathe Review Pathe Review 1
No. 2
All Pathe-Comedy Circus
Should a Mason Tell? Taylor Holmes Henry & Polly 2
& Leigh Baird
Olympic Games Our Gang Our Gang 2
The Golf Nut Billy Bevan Sennett 2
The Small Town Sheriff .Aesop's Film Fables 2/3
Topics of the Day Topics of the Day 1/3
(Continued on Page 26)
- LIVE WIRE -
EXCHANGEMEN
We Offer a Complete Lineup
Comedies and Novelties
As Good As The Best
BOY ADVENTURES
12 Single Reel Reflectors Of Life's
Happiest Days
SHOT AND POWDER
12 Two Reel Side Splitting, Sparkling
Comedies.
AL JOY COMEDIES
12 Two Reel Hilarious Ticklers.
SKETCHOGRAFS
12 Single Reel Mirth Provoking Cartoons
With The Compelling Touch of Human
Interest
by JULIAN OLLENDORFF
The Most Famous Of All Screen
Cartoonists.
Communicate with
Cranfield & Clarke
INCORPORATED
729 Seventh Ave., NEW YORK, N. Y.
24
DAILV
Sunday, September 4, 1927
Short Subject Releases from August to October
AMERICAN CINEMA ASS'N
1650 Broadway, N. Y. C.
Edgar- A. Guest Poetic Jewels
When Redskins Bit The Dust
Prospecting
Magnolia Gardens
X-1
9-1
10-1
ARTCLASS PICTURES
CORP.
1540 Broadway, N. Y. C.
Winnie Winkle Series — 2
Always Late
Winnie Steps Out
Winnie Be Good
Reels
Aug-
Sept.
Oct.
Izzie and Lizzie Series — 2 Reels
Ham and Herring
Dirty Work
The Villain
Aug.
Sept
Oct.
Lucky Strike Series— 2 Reels
Aug.
Sept.
Oct.
Jungleland
Near Dear
Some Baby
Crackerjacks — 1 Reel
Play Ball Aug.
Crazy to Marry Aug.
All Ashore Sept.
The Lyin' Hunter Sept.
Grimm's Fairy Tales — 2 Reels
The Goose Girl Aug.
The Woman in the Woods Sept.
Serial — 10 Episodes
Perils of the Jungle
* *
Aug.
J. R. BRAY PROD.
729 7th Ave., N. Y. C
Fistical Culture Series — 2 Reels
Lost in a Pullman Aug.
Custard's Last Stand Sept.
Siinkist Comedies — 2 Reels
Good Scouts Aug.
Two Araliian Sights Sept.
Spooks Oct.
McDoiigall Alley Kids — 2 Reels
Animal Catchers Aug.
The Orphans Sept.
Spooks Oct.
Skylark Connedies — 2 Reels
Fresh and a Devil Oct.
Whirlwind Comedies — 2 Reels
Iron Derliy Oct.
CASTLE FILMS, INC.
729 7th Ave., N. Y. C.
One .Short Shot every week
One novelty every second week.
Here's a clever and showy ivay in which the manager of the Lib-
erty, Oklahoma City, steps on it in giving his short subject com-
edies a send-off in the front of the house. Note how shrewdly a
famous slogan is capitalized.
Cameo
Comedies—
-1
R
?el
Fully
uiuipped
8-28-27
Lucky
Dog
9-n-27
Off Again
9-25-27
Curiosities — The Movie Side-Show —
1 Reel
Holly-Nuts 8-28-27
Follies of Fashion 9-25-27
Dorothy Devore Comedies — 2 Reels
V\> in Arms 8-28-27
Felix the Cat Cartoons-
-1 Reel
Jack From All Trades
8-7-27
The Xon-Stop F"right
8-21-27
Wise (fuise
9-4-27
Film I'"lam Film.s
9-18-27
Lyman H. Hoiue's Hodge Podge —
1 Reel
Bubliles of Geography 8-14-27
Delving in the Dictionary 9-11-27
Hamilton Comedies — 2 Reels
At Ease 9-4-27
Lupino Lane Comedies — 2 Reels
A Half-Pint Hero 9-18-27
Mermaid Comedies — 2 Reels
Plumjj iJumb 8-21-27
Batter Up 9-11-27
Fox Tales 9-25-27
Tuxedo Comedies — 2 Reels
Live News 8-28-27
F B O
1560 Broadway, N. Y. C.
CRANFIELD AND CLARKE,
INC.
729 7th Ave., N. Y. C.
Boy Adventure Comedies — 1 Reel
Grabbing Grabbers Aug.
What Price Swimming Sept.
The Way of a Boy Oct.
At Joy Com.edies — 2 Reels
Spooky Money Aug.
Over There • Sept.
Nothing to Live For Oct.
Shot and Powder Comedies — 2 Reels
Cat's Meow Aug.
Sappy Days Sept.
Henpecked in Morocco Oct.
Univers.d Juuioi
^swel
:ni LAEMMLE JR
GEORGE LEWIS -
HAYDEN STEVENSON
^)/ .,
^ t
' ..
—iU-J
\
This 3 by 10 collegiate banner is just the thing to give atmos-
phere out front during the showing of "The Collegians"
Beauty and the Beach Aug.
The Big Show .Sept.
Learn by Mail Oct.
EDUCATIONAL
1501 BROADWAY, N. Y. C.
"Big Boy" — Juvenile Comedies —
2 Reels
(Untitled) 10-2-27
Robert C. Bruce Outdoor Sketches
—1 Reel
Poor Fish, The Ebbing Tide 8-21-27
The Cry of Winter, The Hot Place 918-27
Beauty Parlor Series — 2
The Beauty Parlor
The Permanent Rave
Last Nose, of Summers
Boys Will Be Girls
Helene of Troy. N. Y.
Toupay Or Not Toupay
Chin He Loved to Lift
Fresh Hair Fiends
Peter's Pan
The Beloved Rouge
New Faces for Old
She Troupes to Coiujiier
Mickey McGuire Series — 2
Mickey's Circus
Mickey's Pals
Newslaffs — 1 Reel
Reels
8-3-27
8-10-27
8-17-27
8-24-27
8-31-27
9-7-27
9-14-27
9-21-27
9-28-27
10-5-27
10-12-27
10-19-27
Reels
9-4-2'7
10-3-27
9-4-27
9-18-27
10-2-27
10-16-27
10-30-27
Standard Comedies — 2 Reels
Wanderers of the Waistline 9-11-27
Tanks of the Wabash 10-10-27
COURTNEy WL£y COOPEffS
0N^!:W£53lf
A new idea in posters — a miniature 24-slieet, made by turning
a 3-sheet to a horizontal position. Credit Universal's accessory
manager.
Sunday. September 4, 1927
THE
iSMlSl
DAILY
25
FITZ PATRICK PICTURES,
INC.
729 7th Ave., N. Y. C.
Famous Music Masters — 1 Reel
No. 11- Johaiics Br.ihms
No. 12 — Johan Strauss
Famous Melody Series — 1 Reel
No. 4 — Melodies of Spring
FILM EXCHANGE
729 Seventh Ave.. N. Y. C.
The Talc of a Horse 8-6
Power of the Clouds 8-13
Pascantry of India 8-20
BoMjy's Dream 8-27
Wiiined Comrades 9-3
Pirutes of the Air 9-lU
Who's Zoo 917
Bear Facts Concerning Bears 9-24
Fishing in Many Waters 10-1
William Tell 10-8
Some Fur, Some Feathers, and a Fahlc 10- 15
Some Wild Babies 10-22
Horticultural Phenomena 10-29
DweUers of the Deep 11-5
Silver Linings 11-12
Famous Author's Series
Charles Dickens 9-3
William Shakespeare 9-17
Alfred, Lord Tennyson 10-1
Percv B. Shelly 10-15
Sir Walter Scott 10-29
Robert Burns 11-12
Robert Louis Stevenson 11-26
The Brownings 12-10
Oliver Goldsmith 12-24
George Eliot 1-7-28
FOX FILM CORP.
West 55th St., N. Y. C.
Fox Varieties — 1 Reel
The Salmon Run 8-21-27
Skv Frontiers 9-4'-27
Under Colorado Skies 9-18-27
Argentina 10-2-27
Northern Alaska Today 10-16-27
The Romantic Alhambra 10-30-27
Fox News — 1 Reel
Twice Weekly
Imperial Series — 2 Reels
Twenty Legs Under the Sea 9-11-27
Her Blue Black F.yes 10-9-27
Van Bibber Se^'ies — 2 Reels
A Fool and His Honey 9-25-27
Animal Comedy Series — 2 Reels
The Kangaroo's Kimono 8-28-27
Capt. Kidd's Kittens 10-23-27
Capt. F. E. KLEINSCHMIDT
220 West 42nd St., N. Y. C.
Alaska Series — 2 Rhels
One each month
NAT LEV IN E
1650 Broadway, N. Y. C.
Mascot Serials
The Isle of Sunken Gold
Heroes of the Wild
METRO-GOLDVi^YN-MAYER
EXCHANGES
1540 Broadway, N. Y. C.
Hal Roach "Our Gang" Comedies —
2 Reels
Yale vs. Harvard 9-24
Hal Roach "Charley Chase"
Comedies — 2 Reels
The Sting of Stings 9-3
Hal Roach "All Star" Comedies —
2 Reels
Sugar Daddies 9-10
Ufa Oddities— I Reel
An African' Adventure 8 27
Jewels of \'enus 910
-Soaring Wings 9-24
Dog Davs 10-8
Death Traps 10-22
.•\ssorted Babies 11-5
Fight for Life 11-19
Winged Death 12-3
The Lion Hunt 12-17
The Parasol Ant 12-31
lungle Round-l'p 1-14
Pets and Pests 1-28
Secrets of the Sea 2-11
The Monarch of the Glen 2-25
C.rittv Pups 3-10
The Chase 3-24
Atop the World 4-7
Great Events — Technicolor — 2 Reels
The Flag 10 1
M-G-M Neivs—l Reel
Twice each week.
PAT HE EXCHANGE, INC.
45 West 45th St., N. Y. C.
Aesop's Film Fables — 2-3 Reel
Ant Life As It Isn't
Rew Hot Sands
A Hole in One
Hook, Line and Sinker
The Small Town Sheriff
Cutting A Melon
In Again, Out Again
The Human Fly
The River of Doubt
All Bull and A Yard Wide
Lindy's Cat
The Big Tent
A Brave Heart
Charley Chase Comedies-
What Women Did For Me
Now I'll Tell One
Our Gang
Olympic games
Comedies — 2
Henry & Folly Comedies-
Should a Mason Tell
Kind Harold
8-7
8-14
8-21
8-28
9-4
9-11
9-18
9-25
10-2
10-9
10-16
10-23
10-30
Reels
8-14
10-9
Reels
9-11
-2 Reels
9-18
10-16
Pathe Netvs — 1 Reel
Issued Twice a Week
Pathe Review — 1 Reel
Issued Twice a Week
Roach "Star" Comedies — 2 Reels
With Love and Kisses
Sailors Beware
Should Second Husbands Come First
Rare Bits— 2-3 Reel
An Oriental Album
The Weaker Sex
From Soup to Nuts
8-28
9-25
10-23
8-28
9-25
10-23
Will Rogers Series — 1 Reel
Roaming the Emerald Isle with Will
Rogers 8-21
Prowling Around France with Will
Rogers 9-18
Mack Sennett Comedies — 2 Reels
The College Kiddo 8-7
The Golf Nut 9-4
A Gold Digger of Weepah 10-2
For Sale, A Bungalow 10-30
* ♦ ♦
The "Smith" Sennett Comedies —
2 Reels
"Smith's" Candy Shop 8-21
"Smith's"' Pony 9-18
"Smith's" Cook 10-16
* * *
Grantland Rice "Sportlights" —
1 Reel
Scents and Dog Sense 8-7
Tackles and Touchdowns 9-18
10-30
Serials — Each Chapter 2 Reels
The Crimson Flash — 1 chapter a week
for 10 weeks starting 6-19
The Hawk of the Hills — 1 chapter a week
for 10 weeks starting 8-28
* « «
Topics of the Day — 1-3 Reel
I>sued once a week
* * *
Ben Turpin Comedies — 2 Reels
Love's Languid Lure 8-28
Daddy Boy 10-23
« « *
Sennett Girl Comedies — 2 Reels
10-9
PARAMOUNT FAMOUS
LASKY CORP.
Paramount Building, N. Y. C.
Edward Everett Horton Com,edies
2 Reels
No Publicity g-l
Christie-Bobby Vernon Comedies
2 Reels
Short Socks 8-13
("razy to Fly 9-17
Wedding Wows 10-22
Christie-Dooley Comedies — 2 Reels
Row, Sailor, Row 8-20
A Moony Mariner 9-24
Christie-Jimmy Adams Com,edies
2 Reels
Dr. Quack 8-27
Oh! iMummy 10-8
Christie Comedies — 2 Reels
French Fried 9-3
Hot Papa 10-1
Scared Pink 10-2'9
Paramount Novelty — 2 Reels
The Elegy 8-6
A Short Tail 9-10
Fantasy 10-15
Aninmted Cartoons (Krazy Kat)
1 Reel
Sealing Whacks 8-1
Aero Nuts 8-13
Web Feet 8-27
School Daze 9-10
Rail Rode 9-24
Tired Wheels 10-8
Topsey Turvy 10-22
A7mnated Cartoons (Inkwell Imps)
1 Reel
Koko Plays Pool 8-6
Koko's Kane 8-20
Koko the Kniglit 9-3
Koko Hops Of? 9-17
Koko the Kop 10-1
Koko E-xplores 10-15
Koko Chops Suey 10-29
« 4t «
WILLIAM M. PIZOR PROD.
729 Seventh Ave., N. Y. C.
Sid Sniith Comedies
The She Beast Aug.
Lunches and Punches. Sept.
Bobbed Hair and Bandits Oct.
Cyclone Comedies
Mine' Your Business Aug.
A Bear Escape Sept.
Uncle Tom's Habit Oct.
Sport and Adventure Pictures
The Mountaiti Lion Aug.
The Lynx Sept.
The Cyote Oct.
GEORGE D. SWARTZ
PICTURES, INC.
723 Seventh Ave., N. Y. C.
This company's releases for September and
Octol>er are as follows: —
"Camera Mystery" No. 1 and No. 2 in
September and "Camera Mystery" No. 3 and
4 in October.
"Women Today" No. 1 in September and
No. 2 in October.
TIFFANY
1540 Broadway, N.
Y.
C.
Color Classics — 2
re
elB
"The Barefoot Boy"
Auguit
"The Isle of June"
August
"The Trail of a Ranger"
August
"Fisherman's Luck"
August
"Clothci Make the Woman"
Auguit
"A Greenwich Village Romance"
August
"King of Sports"
Sept. 1
"Memories"
Sept. IS
".Scar Face"
October
•Me and My Pal"
October
"Footing the Bill"
October
"Love in the Jungle"
October
"The Man Who Married the Moor
* * *
" October
UNIVERSAL PICTURES
CORP.
730 Fifth Ave., N.
Y
c.
Mustang and Featurettes-
-2 Reels
Pawns and Queens
8-6-27
The Square Shooter
8-13-27
The Horse Trader
8-20-27
The Man Tamer
8-27-27
Daze of the West
9-3-27
The Fighting Texan
9-10-27
The Scrappin' Fool
9-17-27
Danger Ahead
9-24-27
The Riding Whirlwind
10-2-27
On Special Duty
10-8-27
The Dangerous Double
10-15-27
South of Northern Lights
10-22-27
Title Not Decided
10-29-27
Snappy Comedies —
1 Reel
The Mechanical Cow
10-3-27
Saxaphobia
10-10-27
Great Guns
10-17-27
Title Not Decided
10-24-27
All Wet
10-31-27
Bluebird Comedies—
-1
Reel
A Son of Ananias
8-8-27
His Day of Days
8-15-27
A Run For His Money
8-22-27
Honest and Truly
8-29-27
Universal Specials-
-2
Reels
Gump Series
Too Much Sleep
919-27
No. 2. Title Not Decided
10-3-27
No. 3. Title Not Decided
1017-27
No. 4. Title Not Decided
10-31-27
Adventure Pictures (Serial) 2
Reels Each Week
Whispering Smith Rides No. 9 8-1-27
Whispering Smith Rides No. 10 _ 8-8-27
Universal Junior Jewels (Serial) 2
Reels Each Week
Blake
Blake
Blake
Blake
Blake
Blake
Blake
Blake
Blake
Blake
Blake
Blake
Of
Scotland Yard No.
1
8-1S-27
Of
Scotland Yard No. 2
8-22-27
Of
Scotland Yard No.
3
8-29-27
Of
Scotland Yard No.
4
9-5-27
Of
Scotland Yard No.
5
9-12-27
Of
Scotland Yard No.
6
919-27
Of
Scotland Yard No.
7
9-26-27
Of
Scotland Yard No.
8
10-3-27
Of
Scotland Yard No.
9
10-10-27
Of
Scotland Yard No.
10
10-17-27
Of
Scotland Yard No.
11
10-24-27
Of
Scotland Yard No.
12
10-31-27
Com^
Newlyweds and Their Baby
edies — 2 Reels
.Snookums' Cleans Up 8-3-27
The Newlyweds' Troubles 9-5-27
Newlyweds Surprise 10-3-27
Let George Do It Connedies — 2 Reels
Oh Taxi
8-10-27
Rushing Business
8-31-27
George Steps Out
9-28-27
Picking On George
10-26-27
Excuse Makers
Series-
-2 Reels
Please Don't
8-24-27
What Happened To Jane Series —
2 Reels
Plain Jane 8-17-27
Keeping Up With The Joneses Ser-
ies— 2 Reels
Keeping In Trim 9-7-27
Society Breaks 10-5-27
Mike and Ike Series — 2 Reels
Dancing Fools 9-21-27
All For Uncle 10-19-27
Buster Brown Junior Jewels — 2
Reels
Buster's Handicap 8-1-27
BuFter Come lOn 9.14-27
Buster's Home Life _ 10-12-27
Junior Jewels Collegians — 2 Reels
Crimson Colors 9-12-27
The Winning Five 9-26-27
THE
25
SUGGESTED PROGRAMS
(Continued from Page 23)
No. 3
IsGS^Si
DAILVL
Sunday, September 4, 1927
A Gold Digger of Wee-
pah
Should Second Hus-
bands Come First?
King Harold
The Big Tent
Topics of the Day
From Soup to Nuts
Daddy Boy
Now I'll Tell One
Outwitting Time
Title
International News
Trolley Troubles
Blake of Scotland Yard
Newlyweds' Troubles
Keeping in Trim
The Fighting Texan
International News
Sodas and Shebas
Blake ofScotland Yard
Crimson Colors
Buster, Come On
The Scrappin' Fool
International News
Oh Teacher
Too Much Sleep
Dancing Fools
Danger Ahead
Blake of Scotland Yard
All Pathe-Comedy Circus
Billy Bevan
All-star
Taylor Holmes
& Leigh Baird
No. 4
Ben Turpin
C. Chase
Sennett
Roach Star
Henry & Polly
Aesop's Film Fables
Topics of the Day
Rare-Bits
Sennett
Roach-Chase
Sportlight
2
2
2/3
1/3
1
2
2
1
Universal
Na 1
Star
Oswald
Stevenson
Hayden
Snookums
Oilman. Fred
No. 2
Arthur Lake
Stevenson
Geo. Lewis
Bob Curwood
No. 3
Oswald
Joe Murphy
King and Dorety
Jack Perrin
Stevenson
Series
News
>Oswald Rabbit
No. Reels
1
Cartoon 1
Serial 2
Junior Jewel 2
Stern Bros. Comedy 2
Featurette 2
News 1
Snappy Comedy 1
Serial 2
Collegian Jr. Jewel 2
Stern Bros. Comedy 2
Featurette 2
News 1
Oswald Lucky Rabbit
Cartoon 1
Universal Special Gumps 2
Stern Bros. Comedy 2
Featurette 2
Serial 2
Metro-Goldwyn-Mayer
No. 1
Title
The Sting of Stings
An African Adventure
The Flag
M-G-M News
Yale vs. Harvard
Sugar Daddies
Jewels of Ven^s
Star
Charley Chase
Fr. X. Blishman
M-G-M News
Our Gang
No. 2
All Star
Max Davidson
Series
Hal Roach
Ufa Oddities
Great Events
iial Roach
Hal Roach
Ufa Oddities
Hal Roach
Great Events
No. Reels
2
1
2
1
2
2
1
2
1
2
Title
Paramount News
No Publicity
The Elegy
Short Socks
Sealing Whacks
Paramount News
A Short Tail
Crazy to Fly
A Moony Mariner
Koko, the Knight
Paramount News
Ocean Blues
Fantasy
Hot Papa
Tired Wheels
Paramount
No. 1
Star
E. E. Horton
Bobby Vernon
No'.* 2*
Series
No.
Horton Comedies
Paramount Novelty
Christie Comedies
Cartoon-Comedy
Bobby Vernon
Billy Dooley
No.' 3'
Jimmy Adaftis
Featured Cast
Paramount Novelty
Christie Comedies
Christie Comedies
Cartoon-Comedy
Christie Comedies
Paramount Novelty
Christie Comedies
Cartoon-Comedy
Reels
1
2
2
2
1
1
2
2
2
1
1
2
2
2
1
Sugar Notch. Pa. — John Tanavage is plan-
ning -to build a $50,000 theater on Main St.
Kansas City, Kas. — An out of town cor-
poration is endeavoring to purchase the site
of the old Wyandotte county courthouse at
Seventh St. and Minnesota Ave., for the
erection of a large theater.
Minneapolis — Permit has been issued to
build a theater at a cost of $17,000 to O. A.
Lee. It will be completed about Nov. 1.
Hot Springs, Ark. — George R. and L. Earl
Housley are building a 4,000-seat house.
Dallas. Tex. — The Trinity, suburban house,
has opened.
Mangum, Okla.— Pat Duffy and S. H.
Wallace have opened the Rialto.
Uvalede. Tex. — Jack Schwartz will build
a theater here at an early date.
Corpus Christie, Tex. — Robb & Rowley will
open their new house about the first of the
year.
Fonda, N. Y. — New theater and dance hall
in the rear of St. Cecelia's Church on
Broadway, nears completion. The Rev. J. P.
O'Connor, rector of the church, will manage
the house which has a capacity of 350.
Winchester Buys Two
Lexington, Ky. — Winchester
Amusement Co. has taken over the
Hippodrome and Palace at Corbin,
formerly operated by Louis Merrin-
bloom.
Kentucky Theater Changes
Bardstown, Ky. — Lewis and Hamil-
ton have taken over the Masonic the-
ater from Lewis and Smith.
Lyies, Tenn. — The Lyell has closed
until Sept. 11 because of a local re-
vival meeting.
Williamstown, Ky. — The Idle
Hour closes Thursday for the entire
month.
Theaters at Southland and London,
Ky., have closed for a week.
Prestonburg, Ky.— The Court the-
ater reopens Sept. 1.
Roach Starts New Comedy
Hal Roach has started on a "washing ma-
chine comedy", with a cast including Stan
Laurel, Oliver Hardy, Viola Richard, Anita
Garvm, Martha Sleeper, James Finlayson.
Hal iates is directing for M-G-M. 1
Brook Finishes Comedy
Tyler Brook has completed his iirst Van
Bibber comedy for Fox entitled "A Fool and
His Honey." Orville Dull directed, with
Duane Thompson, Larry Steers, Bess Flowers
Monte Collins, Jr., and Adele Watson in
the cast.
Burkesville, Ky. — H. L. Davis has
taken over the Lyric from Thomas
and Young.
Cumberland, Ky. — J. P. Freeman
is the new owner of the Cumberland.
Boosts Local Indorsement Policy
Indianapolis— Charles R. Metzger,
president of the Theater Owners of
Indiana, speaking before the Junior
Chamber of Commerce, pointed out
that endorsement of pictures along
the lines followed by the Indiana
Endorsement of Photoplays accom-
plishes more for clean and better en-
tertainment than any plan of censor-
ship.
"Censorship usually is administer-
ed by professional reformers who in
the first place are not sympathetic
with picture plays," he said, "while
endorsement as established by the
endorsers of this state is the work
of persons who like movies and de-
sire that pictures be clean and whole-
some."
Rex Opens at Forestburg, S. D.
Forestburg, S. D. — Floyd Case has
opened the Rex which was formerly
conducted by M. Kutil.
BRAY
Studios
^
^
FOREIGN DISTRIBUTORS— RICHMOUNT PICTURES, INC.
Sunday, September 4. 1927
DAILV
27
Chint Bow in
"Hula"
Paramount Liiiyth: 5S()2 ft.
A MONEY PICTURE WITH
CLARA BOW BRINGING
ALONG HER "IT" TO LINE
THEM UP AT THE BOX OF-
FICE. GOOD TITLE FOR THE
"SHOPPERS."
Cast... Clara Bdw brings home
the well known bacon again and
serves it a la carte. She's the whole
show but other worthy performers
in the cast include Clive Brook, Ar-
Ictti- Marclial, Arnold Kent.
Stpry and Production .... Comedy
ronia'nce. Clara in a picture with a
title like "Hula" should be signifi-
cant. They ought to know just what
to e.xpect. Nor will they be disap-
pointed. It's made to order audi-
ence stuff and Clara is just as deli-
ciously vanipy as ever, in her cute
irresistible way. Even the kids in
the Paramount theater were rooting
for her, so the appeal can't be en-
tirely limited to the big folks. The
story in question shouldn't matter
greatly. It isn't plausible but then
it gives the star a grand play and
that's all she needs to put it over.
She moves mountains to get the man
she loves even though it takes dyn-
amite to do it. Clara puts it all over
the old Canadian mounty when
it conies to getting her man.
Direction, . . .Victor P'leming; good
Author Arniine Von Tempski
Adaptation Doris Anderson
Scenario Ethel Doherty
Photography Wm. Marshall;
good.
Curnul Mi/cis in
"The Girl from Rio"
Lunuis — .S'. R. Leuijth: 5960 ft.
FIRST RATE BOX OFFICE AT-
TRACTION. LAVISH PRODUC-
TION. FINE CAST AND EFFEC-
TIVE DIRECTION MAKE FOR
SPLENDID ENTERTAINMENT.
Cast. . . .Carniel Myers a mighty
alluring girl from Rio. Beautifully
photographed and wears some stun-
ning gowns. Walter Pidgeon her
good looking English lover. Richard
Tucker excellent and otliers Henry
Herbert, Mildred Harris.
Story and Production. .. Dramatic
romance. Tom Terriss put this one
over. It is sure fire audience stuff —
the story not very meaty but told
against and unusually attractive,
and at times lavish, background,
it becomes wholly interesting. It's
the kind of yarn that pulls great
at the women's matinee. They'll
love the close up embraces of
Carmel Myers and Walter Pidgeon.
Incidentally this is the first real
chance Carmel Myers has had to
shine in her own right. She's done
bits in several big pictures but noth-
ing very much "on her own." Splen-
did in this. A fine cast all around.
The photography is especially com-
mendable. The story is about a
dancing girl whose rich admirer
proves a good sport and gives her
up to the man she loves.
Direction. .Tom Terriss; excellent.
Author Norman Kellog
Scenario Pauline Forney
Photography Ray June ;
splendid.
Buffalo Bill, Jr., in
"The Interferin' Gent"
I'utlu Lvnyth: -IKii 1 //.
FAIR WESTERN. CUSTOM-
ARY INTRIGUE WITH THE
HERO-VILLAIN-GIRL TEAM
RUNNING TRUE TO FORM. AN
OCCASIONAL NEW TWIST,
BUT ON THE WHOLE CON-
VENTIONAL MATERIAL.
Cast Buffalo Bill, Jr., a hero
masejucrading as the girl's long lost
brother, goes through with the usual
tactics and finishes up in the girl's
arms. Olive Hasbrouck pretty. Jack
McDonald the vilhiiii ' on the job.
Harry Todd offers some lair humor.
Story and Production. .. .Western.
Bui'lalo Bill, Jr., hasn't as lively a
picture in this one as some of those
that have preceded it. More plotting
nd fancy intrigue consume the foot-
age this time with the action rele-
gated to the finish when hero ex-
poses villain and his game. The
story has a new slant in that hero
mas(|uerades as the girl's lost
brother. This is usually the stunt
of the villaiii^ who thus gains the
girl's confidence and in the end
makes off with her cattle, her mine,
or whatever it may be that he cov-
ets. There is the comedy element
present in hero's pal. On the whole,
fairly satisfying western.
Direction. ... Richard Thorpe; sat-
isfying.
Author Not credited
Scenario Not credited
Photography Ray Ries; good
"For the Love of Mike"
Fir)it Sutionul Linyth: 6588 ft.
FULL MEASURE OF AUDI-
ENCE APPEAL. WILL MEET
WITH INSTANT FAVOR
THROUGH ITS COMBINED
ROMANCE AND GOOD HU-
MOR.
Cast.... Ben Lyon the orphan kid
reared by a trio of old cronies most
ably and characteristically portrayed
by Ford Sterling, George Sidney and
Hugh Cameron. Claudette Colbert
the pretty heroine. Others Richard
(Skeets) Gallagher, Rudolph Cam-
eron, Mabel Swor.
Story and Production. .. .Comedy
drama. Here's a first rate entertain-
ment that will please most any type
of audience through its irresistible
combination of comedy and romance.
It has the benefit of excellent heart
interest and with some first rate hu-
mor and a pleasing love story there
should be about everything that an
audience might crave. The sacrifice
of three old cronies, an Irishman, a
German and a Jew, who rear a babe,
found on their doorstep, to manhood
only to have him turn out a failure is
splendidly told. Of course, this
would never do for an ending, so
there is a fine suspense climax in
which hero wins the boat race for
Yale and makes his "fathers" proud
of him once more.
Direction. .... .Frank Capra; first
rate.
Author John Moroso
Scenario Leland Hey wood
Photography Ernest Haller;
good.
"The Irresistible Lover"
Universal-Jewel Lenc/th: 6958 ft.
PRETTY LITTLE ROMANCE
BUT FAR AND AWAY TOO
LONG. STORY NEVER WAR-
RANTED SEVEN REELS. SOME
CUTE TOUCHES AND OCCA-
SIONAL GOOD HUMOR.
Cast. . . .Lois Moran a verj' charm
ing miss who falls head and heels in
love with Norman Kerry, a heart-
killing bachelor who acts with much
commotion — far too much. Ger-
trude Astor good in a small part.
Others Lee Moran, Myrtle Stedman,
Phillips Smalley, Arthur Lake.
Story and Production. . . .Romantic
comedy. Norman Kerry fails to
prove "The Irresistible Lover" as far
as the audience is concerned. He
enthralls pretty Lois for the most
of the footage, but even she doesn't
always seem to match up with the
enthusiasm she endeavors to put
over. It's a cute little yarn, but oh,
so short of feature possibilities, much
less the extreme footage accorded it.
William Beaudine has a long list of
worthy entertainments to his credit
but somehow he missed on this one.
There are incidental cute bits and
some thoroughly original touches
I>ut even these are lost in the mass
of fussy detail. Kerry's long suit is
breach of promise suits until Lois
happens along and he really falls in
love.
Direction. .. .Wm. Beaudine; much
too long.
Author Evelyn Campbell
Scenario Beatrice Van
Photography. .John Stumar; good
Irene Rich in
"The Desired Woman"
Warners Length: 6408 ft.
VERY GOOD PICTURE.
IRENE RICH SCORES IN HIGH-
LY EMOTIONAL ROLE.
Cast Irene Rich easily out-
shines the rest of the cast but then
she has that sort of role, which
she does mighty well. William Col-
lier, Jr., excellent as the young sol-
dier. John Miljan also very good.
William Russell first rate in a thank
less sort of brute role.
Story and Production Drama
Towards the close the interest built
up by the early sec|uences of the
story peters away somewhat to a
rather sudden and none too satisfac-
torilj- explained climax which is nev-
ertheless a logical conclusion. How-
ever, there is so much to be com-
mended in the picture, as a whole,
the finish should not spoil it. The
production is splendid, the photog-
raphy well nigh perfect, many of the
desert shots being truly 1)eautiful.
The theme contains excellent drama
in the presentation of a woman's at-
tempt to prove a loyal wife to her
soldier husband in spite of his bru-
tality, rash judgment and the phys-
ical torment of the desert climate.
It works out dramatically with the
woman finding happiness with a for-
mer lover.
Direction Michael Curtiz;
splendid.
Author Afark Canfield
Scenario Anthony Coldeway
Photography Conrad Wells;
unusually fine.
Bill Cody in
"Born to Battle"
Pathe Length: 4875 ft
FEUD DRAMA GROSSLY
OVERACTED AND MINUS A
CONVINCING SITUATION.
FUNDAMENTAL SUSPENSE
NECESSARY TO THIS TYPE
OF STORY WHOLLY LACK-
ING.
Cast.... Bill Cody dolls up as his
mother's favorite son and essays a
very weak hero role. Sheldon Lewis
the grimy villain. Nora Cecil as the
mother, grossly overdoes her dra-
matic bits. Others Frank McGlynn,
Jr., Ralph "S'earsley, Dim Francis.
Story and Production. .. .Western.
"Born to Battle" is one of those feud
dramas wherein the old mountain
woman, "smouldering with hate"
after a twenty year wait, insists that
her sons go forth and avenge their
fathe-r's death. It's crudely dramatic
and not at all convincing. The half
crazy goadings of the woman egging
her youngest on to "do his duty"
fails to arouse any suspense and the
eventual denouement is disclosed
long before the climax, leaving noth-
ing to be anticipated. Of course it
hapi)ens that the son is in love with
the daughter of the supposed guilty
man, but the latter's innocence is
proven in due course and the real cul-
prit does the usual exit.
Direction. .. .Alvin J. Neitz; me-
diocre.
Author L. V. Jefferson
Scenario L. V. Jefferson
Photography .. Harold Wenstrom-
Dave Smith; good.
Monte Blue in
"The Bush Leaguer"
Warner Bros. Length: 6281 ft.
BATS A GOOD ENTERTAIN-
MENT AVERAGE AND HAS ITS
INNINGS OF ROMANCE AND
FUN. BASEBALL FANS PAR-
TICULARLY WILL FIND IT TO
THEIR LIKING.
Cast Monte Blue the bush
leaguer who develops into a famous
"bambino" and pleasantly enough.
Leila Hyams the pretty owner of the
club and Monte's best inspiration.
Clyde Cook good in a comedy role.
Others Wm. Demarest, Richard
Tucker.
Story and Production. .. .Comedy
romance. Right in time for the
world series season comes "The
Bush Leaguer/' a bright enough lit-
tle yarn about a tank town twirler
who landed one of the league teams
and the pretty owner as well. The
picture runs a bit too long with an
.anti-climactic finish that should
have been bridged more carefully
and not permitted to appear so "tack-
ed on." Hero is approached to
throw the big game but refuses. His
invention for a pump occupies him
at the moment the big game is on
but he remembers in time to clean
up in the last inning, winning the
game and regaining the girl's love
and admiration in the bargain.
Direction Howard Bretherton;
sati.'jfacforj'.
Author Chas. Gordon Saxton
Scenario Harvey Gates
Photography Norbert Brodin;
good.
HOLLYWOOD
HAPPENINGS
:5f(> NEWSPAPER
o/'fllMDOM
WV^^ AND WEEKLY
^^■^ FILM DIGEST
By
Harvey E. Qausman
Jules White Directing Comedies
Jules White, brother of Jack White, pro-
ducer for Educational, has been engaged to
direct Cameo comedies.
* * *
Educational Finishes Two
Al St. John has completed "High Spots"
for Educational, while Norman Taurog re-
cently finished Dorothy Devore's new film.
* :* *
Quillan Completes Mermaid
Eddie Quillian, former Mack Sennett star,
has just completed a new Mermaid comedy
for Educational.
* * *
Raquello Free -Lancing
Having completed his contract with Uni-
versal, Eduardo Raquello is now freelancing.
4= * it>
Pick "Gorilla" Cast
The supporting cast for Charlie Murray and
Fred Kelsey, who play Mulligan and Garrity
in "The Gorilla," has been completed by Ed-
ward Small, who is producing this mystery
comedy by Ralph Spence for First National.
* ♦ *
Duke Worne Assembles Cast
Producer Duke Worne has assembled the
cast for the next Rayart Imperial, "The
Wheel of Destiny." The list of players sign-
ed includes Georgia Hale, Fone?t Stanley,
Miss Dupont, Ernest Hilliard and Benny
Hyman.
* * t
Neilan to Direct Colleen
Marshal Neilan will direct Colleen Moore
in her next production for First National
with filming scheduled to start at once.
* * *
Richard Dix's Next
Ernie Adams, Fred Esmelton, Jerry Mandy
and Harvey Holden are the first members
of the supporting cast in "The Gay Defender"
to be cast. This is to be Richard Dix's next
picture, with Mary Brian as leading woman.
* * *
Blumenstock Writes Titles
Mort Blumenstock, at First National, is
writing the titles for "The Crystal Cup."
This picturizati^n of the novel by Gertrude
Atherton co-features Dorothy Mackaill and
Jack Mulhall, and was directed by John Fran-
cis Dillon.
* ♦ ♦
Columbia Signs Gowland
Gibson Gowland has been signed by Harry
Cohn, vice president of Columbia, for a prom-
inent role in one of the company's forth-
coming films.
* * *
"Mixed Marriages" In Work
The co-starring team of Lew Cody and
Aileen Pringle are now making "Mixed Mar-
riages."
The Life of Los Angeles
Centers at the
Ambassador's
famous
Cocoanut Grove
Special Nights Tues. and Sat.
College Night Every Friday
Roach Starring Max Davidson
"What Every Ice Man Knows" is the first
of the series of ten dialect comedies starring
Max Davidson which are being produced by
Hal Roach.
* * *
Madeline Hurlock In Sennett Comedy
Madeline Hurlock is appearing in a new
Mack Sennett comedy with an all-star cast
and the bevy of bathing beauties.
* * *
Lamont Directing Johnny Arthur
Charles Lamont is directing Johnny Ar-
thur in a new film for Jack White. ,
* * *
Thomson Company Returns
After ten days in Bridgeport, Cal., Fred
Thomson and his company making "Jesse
James," have returned to Hollywood.
* ♦ ♦
John Ford Busy
John Ford, shooting a German-American
picture for Fox, has entered the sixth week
of production. Tlie cast includes Earle Foxe,
James Hall, Margaret Mann, Francis X.
Bushman, Jr., Charles Morton, Albert Gran,
Frank Reicher, Hugh Mack, Ferdinand Schu-
mann-Heink, Archduke Leopold and August
ToUaire.
Sterling Signs Jobyna Ralston
Sterling has signed Jobyna Ralston to
play the lead in "Pretty Clothes," the Peggy
Gaddis story which furnishes the second
feature of the Sterling "Quality Eight" for
1927-28, following "Stranded."
:^ * *
Katherine Owen in "Wise Wife"
C. B. De Mille has cast Katherine Dale
Owen in "The Wise Wife," a Pathe pic-
ture, starring Phyllis Haver.
* * i^
Randall Faye iWrites Original
Randall H. Faye is writing an original for
Fox to be known as "The Girl Downstairs."
* * *
Thelma Todd Opposite Dix
Thelma Todd will play opposite Richard
Dix in "The Gay Defender."
* * *
Start "Forgotten Women"
Work has started on "Forgotten Women"
by Louella O. Parsons. Conway Tearle is
starred, while Dorothy Sebastian, Gibson
Gowland, Harry Semeles, William Welsh and
Eddie Harris are in the cast.
* * *
Noah Beery in "Louisiana"
Noah Beery will play an important role
in "Louisiana," a George Fitzmaurice pro-
duction for First National, in which Billie
Dove is to be starred.
* * ♦
Fox Directors Active
Directors now in production at Fox in-
clude Albert Ray, John Ford, James Tin-
ling, J. G. Blystone, Ben StolofT, Frank
O'Connor, Lambert Hillyer, Lew Seller, Eu-
gene Forde and Clyde Carnith.
:^ * *
Jean Talbot Gets Lead
Jean Talbot, ingenue, has the feminine
lead in "The She-male" at the Fine Arts
studio, which Tom Griffith is directing.
* * *
Heerman's First for Fox
As soon as Reginald Morris completes con-
tinuity on "Ladies Must Dress." Victor
Heerman, recently signed as a Fox director,
will be ready to begin work. Virginia Valli
will be the lead. Lawrence Gray, Earle
Foxe, Hallam Cooley are also in the cast.
:<< i|< *
Cissy Fitzgerald in Side Show
Cissy Fitzgerald has returned to pictures
and will have a part in "The Side Show,"
starring Chester Conklin and W. C. Fields.
Ralph Ceder has started directing.
4< « *
Jack Padjans Starred
Jack Padjans, the latest Pathe western
star, is being directed in "Square Shooting,"
his initial production, by Thomas Buckingham.
Padjans' cast includes Tom Santschi, Char-
les Clary, Duke Lee, Otto Fries, Joseph Rick-
son and Frank Clark.
Lupino Lane to Direct Himself
Lupino Lane will direct himself in his
next comedy for Educational.
* * *
Reno in "Winkle" Comedy
Jean Reno will have a featured part in a
new "Winnie Winkle" comedy produced by
Billy West. Ethlyn Gibson is the star.
* ♦ *
Finish "Sunlight"
Camera work has been finished on "Sun-
light," initial production of Jessie Burns and
T^ernard Vorhaus, former scenarists'. The
picture is the first of a series of "Drama-
ettes."
* * *
Complete "Publicity Madness"
"Publicity Madness," Fox version of an
original by Anita Loos, has jast been finished.
Lois Moran and Edmund Lowe are starred.
Albert Ray directed.
* ♦ *
M-G-M Signs William Fairbanks
Williams Fairbanks has been signed by
M-G-M to play the role of "Buffalo Bill"
Cody in "Wyoming," Tim McCoy's new ve-
hicle.
% >t< i»
Fred McConnell Supervising
Fred J. McConnell, on several occasions
supervisor of productions at Universal City,
is again functioning in similar capacity with
two series of pictures being made for release
through Pathe.
* * *
Take Exteriors on "Pajamas"
"Pajamas" is Olive Borden's new picture
for Fox. Exteriors were shot at Lake Louise
and near Big Bear and Lake Arrowhead.
* * ♦
M-G-M Signs Sidney Bracey
Sidney Bracey, former stage player, has
been added to the cast of M.G-M's "In Old
Kentucky."
if * *
Leonard Directing Novarro
Ramon Novarro will appear as' Louis the
Fourteenth, "le Grande Monarque de France,"
in his next M-G-M starring vehicle, dealing
with the life of the French king. Robert Z.
Leonard will direct.
Wood with Corinne Griffith
Freeman Wood has been signed by Co-
rinne Griffith for "The Garden of Eden."
Others are Lowell Sherman and Louise Dres-
Fox Has Roche Story
Alfred E. Green, Fox director, has returned
from Grand Canyon, where he was on a
vacation, to prepare for "Come to My
House."
* * *
Seiler Directing "Wolf Fangs"
"Wolf Fangs," an original by Seton I.
Miller and Elizabeth Pickett, has gone into
production for Fox under direction of Lew
Seiler. Exteriors are being shot in Mount
Baker National Park. The cast includes Char-
les Morton, Caryl Lincoln, Frank Rice and
James Gordon.
* * *
Dane and Arthur Co-Starred
Lew Lipton will direct "Baby Mine."
which co-stars Karl Dane and George K.
Arthur for M-G-M.
* * *
Perry Made Technical Advisor
Robert Perry is acting as technical ad-
visor to William K. Howard, who is directing
"Tlie Main Event," for De Mille.
* * *
Bebe Daniels Starts
Bebe Daniels has' started work on her
latest comedy "She's a Sheik." Clarence Bad-
ger will direct. In the cast will be Richard
Arlen. leading man; Josephine Dunn. William
Powell, James Bradbury, Jr., Ford Sterling
and Paul McAllister.
« 4> 4<
New Berry-Hatton Comedy
Fifteen airplanes have been hired by Frank
Strayer for work in "Now We're in the Air,"
Wallace Beery-Raymond Hatton war comedy.
Louise Brooks has feminine lead.
Charley Chase's First Ready
The first Hal Roach-Charley Chase com-
edy, "The Sting of Stings," is released. This
is the first of ten Chase Comedies which
Roach is now producing for M-G-M.
* * *
Complete "Show Night"
Al Joy, English comedian starring in a se
ries of two reel comedies being produced by
the Lange-Joy Films, has completed "Show
Night," the seventh for Cranfield and Clarke
release.
"Big Boy" Starts Work ^
"Big Boy" is back at work at Educational
The little star has been seriously ill most of
the summer.
* * *
Marjorie Daw With Hines
Marjorie Daw is playing the feminine
lead opposite Johnny Hines in "Home Made,"
being supervised by C. C. Burr. Among
others are Edmund Breese, De Witt Jennings,
Margaret Seddon and Maude Turner Gordon.
Charles Hines is directing.
* * *
Butler Directing Nick Stuart
David Butler is directing Nick Stuart in
"The High School Hero" for Fox.
* ♦ *
Cruze Directing Marie Prevost
James^ Cruze, who recently joined Pathe-
De Mille, has completed his organization and
cast is ready to start shooting on "On to
Reno," with Marie Prevost.
■)< Hi *
Shumate Writing for Columbia
Columbia has added Harold Shumate to the
scenario department. He is the third writer
to be added within a short time, the others
being Norman Springer and Olga Printzlau.
* * ♦
Start "Honeymoon Hate"
"Honeymoon Hate," film version of Alice
M. Williamson's Saturday Evening Post se.
rial, is now in production at Paramount.
* * *
"Let's Go" Ready to Start
Horace B. Carpenter will supervise the next
Earle Douglas "stuntodrama" for Sierra. Di-
rector Frank Yaconelli is putting finishing
touches to the continuity of "Let's Go."
* * «
Seitz Directing Conway Tearle
George B. Seitz has been selected by
Columbia to direct Conway Tearle in a star-
ring vehicle.
H< * *
Estelle Bradley With Hamilton
Estelle Bradley appeared opposite Lloyd
Hamilton in "Monty the Mounted."
* t *
Marion Davies' Next
Marion Davies is soon to make a film on
the comic strip, "Dumb Dora."
I
I
H A R OLD
SHUMATE
Originals — Adaptations
For
Lasky — M. G. M.
Universal — Fox
JAanagetnent
Edward Small Company
FREELANCING
WHAT'S GOING ON
AND WHO'S WHO
FROM STUDIO STAGES
AROUND NEW YORK
Return to Coast
l.Diiisc Fazeiida and Douglas Pair-
banks. Jr., of "A Texas Steer" unit,
who have been working in Washing-
ton, D. C have returned to Holly-
wood. Will Rogers, Sam E. Rork.
the producer, Ann Rork, S'ani Hardy.
Richard Wallace, the director, and
Jack MacKenzie, the cameraman,
were in New York Thursday, en
route to the Coast.
Many Lloyd Locations
The Woman's Hospital, the Jew-
ish Orphanage, I'ennsvlvania Sta-
tion, the Yankee Stadium, St.
John's Orphanage, Brooklyn, and
Luna Park, are among the locations
being used in the new Harold Lloyd
picture, as yet untitled. Lloyd en-
acts the role of a taxicab driver.
Boyle to Burbank
Joseph C. Boyle, who will direct
the first Robert T. Kane production
to be made at the First National stu-
dio, left Thursday for the Coast. He
was accompanied by Dolph Zimmer.
Charles McGuire, assistant director,
and William F. Schurr, of the cam-
era staff.
To Picturize "La Juive"
Stanley Prod, plan "La Juive," as
their second picture, with Sidney
Golden as director. Golden is now
completing the direction of "Wheri a
Woman Loves," the cast of which
is headed by Zita Ma-Kar, Paul El-
lis and Jack Halliday. Frank Zucker
is the cameraman.
Swickard in New Series
Josef Swickard, who has finished
work in "In the Silent Witness," will
work in a series of two-reel comedies,
featuring Otto Lederer and Milt Col-
lins. Production will start at Cosmo-
politan this month, with Frank Mel-
ford directing. Bert Cann will han-
dle the camerawork.
Thespians Plan Housewarming
The Thespians will hold a "house-
warming" at their new quarters, 244
West 51st St., on Sept. 17. The Thes-
pians include many veteran stage
actors who are now in pictures.
Ellis to Hollywood
Paul Ellis, who was in "When a
Woman Loves," which is being pro-
duced by Stanley Prod., has return-
ed to the Coast.
FRANK ZUCKER
Cinematograplier
'Phones:
Wadsworth 5650
Wisconsin 0610
Eastern Studios
A WEEKLY DIGEST
OF SNAPPY ITEMS
COVERING EASTERN
PICTURE PRODUCTION
A Little from ''Lots"
By RALPH WILK
THRl'"!*; old-time horse cars have
been brought Hast by the Harold
Llo.\d unit. One important sequence
in the new Lloyd picture calls for a
liorse car runaway along Broadway.
* * *
Ben. H. Stearns, art director for
the Rainbow series of color pictures,
has designed sets for the Folies Ber-
gere, Paris. He also niriashed the
settings for "Dumb Luck." a netv
pluy, of which John Dohn, former
picture actor, is co-prodaccr.
* * *
El Brevdel, the comedian,
has forsaken the screen for
his first love — vaudeville. El
did excellent ivork in several
pictures and we regret that
he has abandoned .'^ oily mood.
* * *
Joe Reddy has been Harold
Lloyd's publicity man for the
past seven years. We believe
this is a record for an asso-
ciation between a star and his
Boswell.
* * *
Speaking of records, it is thought
Lloyd and his cameramayi, Waller
Lundin, have also established a, rec-
ord for working together. Every
Lloyd picture for the past ten years
has been "shot" by Walter. Charlie
Chaplin and his cameraman, R.
Toterototh, have been working to-
gether for more than ten years, but
at one time Toteroth left the Chap-
lin "lot" to do "gags" at the Fox
studio. * * *
Barbara Stanwyck, who
has appeared in Robert T.
Kane pictures, is one of the
principals in "Burlesque,"
which was written by George
Munker Watters and Arthur
Ho]}kins. Waters worked for
/. H. Ruben of Finkelstein
and Ruben, when Ruben oper-
ated his first theater in Des
Moines, before going to Min-
neapolis.
The only set of twins oper-
ating a picture house is thought
to be Max and Joseph Sha-
grin of Youngstown, O. The
boys are familiar figures along
Broadway and Hollywood
Boulevard. Max is now in
New York.
* * *
Arthur Cozine is now show-
ing Harold Lloyd the sights
of Neiv York. Arthur, who
assisted Allan Dwan on "East
Side, West Side," lost no time
in joiyiing the Lloyd unit as
location manager.
* * *
Do you remember Ann For-
rest? She is now with a Pitts-
burgh stock company.
* * *
Andy Rice, formerly of vaudeville,
now a prolific revue and sketch
writer, will do titles and comedy
constructing for Fox. He left for
Hollywood yesterday.
* ♦ ♦
"Kittens" Reichert, Fox baby star
ten years ago, is one of the mMnne-
quins in the Rainbow series of color
pictures being directed by Larry
Moen. She worked in the fashion
parade scenes staged this week.
* * *
One-night stand troupes of the
old days were known as "snake"
shows. Now a California ranch
owner has made a snake picture,
with his dog and a rattlesnake as
the principal actors. The dog and
the rattler had a fight to the death,
with the canine finally dispatching
the snake, the twelfth rattlesnake he
has slain this year. The dog's own-
er photographed the fight with an
amateur motion picture camera.
* * *
Harold Lloyd has forsaken
handball in favor of golf. Golf
is no laughing matter with
Harold, who has done 18 holes
in 81.
* * ♦
Louella O. Parsons is in
New York from the Coast.
She is the vanguard of Coast
production folks who will, at-
tend the Dempsey-Tunney
fight in Chicago. Henry King,
noiv in New York, will also -
watch the boys in action.
* * *
Tom Mix and George
O'Brien are also expected to
watch the big fight. George
missed the Devtpsey-Sharkey
bout, because he kept an en-
gagement to make a personal
appearayice in a New Jersey
town.
* * *
P'dna Murphy, who is here, and
her fiance, Mervyn LeRoy, own the
gloves with which Dempsey trimmed
Sharkey. Mervyn introduced Demp-
sey to Estelle Taylor and that made
Mervyn a better matchmaker than
Tex Rickard.
* * *
Harold Lloyd, Joe Reddy and Ted
Wilde, Lloyd's director, are not wor-
rying over a lack of picture fans in
the future. Harold's daughter, Glo-
ria, is grotving, while Ted's daugh-
ter, Patricia, will soon be seven
months old. Little Joe, Jr., is eight
months old. Patricia will soon be on
her way East to join her daddy.
* * *
Peggy Cleary, who has
been doing stock company
work, and Regina Cannon
umtched the Edward Sedg-
ivick unit in action at West
Point.
* * *
A California gardener has
sold a scenario for 81,000.
Here's food for thought.
Paula Gould is hobnobbing with
royalty. Princess AMikeladze, exiled
from Russia, is playing a vuinnequin
in the Rainbow color pictures, and
Paula, who is Boswell for the pro-
ducers, infomns us that the Princess
is the god^daughter of Marie, ynoth-
er of the late Russian Czar. The
Princess, according to Paula, has
been entertained in Cairo, Bagdad,
Rome, London and other cities too
numerous to mention.
* ♦ *
Maurice Ryan, who supported
William Boyd in a picture made at
West Point, was atixious to get back
to the Coast. He had to keep a date
with his sweetheart — a wedding
date. The ceremony was held in Sa7i
Francisco immediately on Maurice's
return to the West.
* * *
H. S. Kraft, who has been
active in the presentation
field, is entering the legitimate
play field. His partner is
Tommy Jackson, the casting
agent, who is also in "Broad-
way"— very much so, as the
detective. Their initial pro-
duction opens at the George
M. Cohan Sept. 13.
* * *
The title for the Kraft-Jackson
play is "10 Per Cent," probably
suggested by the producers who
have been agents for several years.
* * *
Leo "gets the air." No, this .
does not mean another movie
man has been hit by economy
waves. It simply deals with
the fact that the M-G-M Hon
will be given an airplane ride
from Culver City to New
York Howard Dietz says so.
* * *
Burnett Hershey has arriv-
ed in Hollywood to join the
Fox scenario staff. He is a
playwright and one of his
plays xvill be produced this
season by George M. Cohan.
* m *
Hugo Riesenfeld is keeping in trim
for the opening of the Colony by
swimming in the Park Central pool.
* * *
King Solomon is feeling the
2irge to continue in pictures.
He was knocked out by
George O'Brien in "East Side,
West Side," but wishes to go
to Hollywood.
E. M. KRAUS
Artcraft Thc«trical Enterprises
Motion Pictures
Personal representative for
STARS and DIRECTORS
1 595 Broadway
New York City
Phone — Lackawanna 4288
THE
30
Sunday, September 4, 1927
RAPID STRIDES ARE BEING
MADE IN THE FOREIGN
FIELD. KEEP POSTED
THROUGH "FOREIGN
MARKETS"
Foreign Markets
NEWS FLASHES FROM FILM
CENTERS ALL OVER THE
GLOBE: MELBOURNE.
LONDON, BERLIN,
PARIS
By JAUES F. CUNNINGHAM
German Exhibitors Ask
for Reductions of Taxes
Berlin — Repeal of the entertain-
ment tax on theaters and approval
of the present "kontingent" system
were the principal matters discussed
by German exhibitors at the recent
conference in Nurenberg. Leopold
Guttman was reelected president.
The theater owners passed a reso-
lution, copy of which was forwarded
to Government authorities, giving
their approval of the 'kontingent"
system and recommending that no
changes be made. The resolution af-
fecting the tax contained a vigorous
protest against the levy and imniedi-
ate repeal was. asked.
President Scherr, of Emelka Fihns,
recently presented authorities with a
plan to increase the "kontingent"
from one-to-one to two-to-one.
Danish Houses Pay Half of Taxes
Copenhagen • — Half of the entire
amusement taxes collected by Den-
mark in 1926 were paid by picture
houses. The 1926 figures, totaling
8,500,000 kroner, represent an increase
of 900,000 kroner over 1925.
EndofBelgianCensors ?
Brussels — The Belgian
Chamber of Deputies and the
Gov't Senate have received pro-
posals that film censorship be
abolished in this country. Al-
though the attitude of offici.iis
regarding censorship is un-
known, there seems an even
chance of it being killed.
Ufa in Brussels
Brussels — Ufa, which heretofore
has distributed in Belgium through
Societe des Grands Films de Thoran,
as opened its own branch here. This
was brought about by a law in Bel-
gium which makes it compulsory for
outside interests operating in the
country to establish a local office.
Three Italian Producers Busy
Rome — Ten features were original-
ly planned by local producers. Only
five are expected to be ready before
Jan. 1, and these are being made by
only three companies. Italy has six
studios, two each in Rome and Tu-
rin and one at Milan and Florence.
Ufa Making Hindenberg Film
Berlin — In preparation for the
eightieth birthday of General von
Hindenberg, Germany's president, Ufa
is producing a film history of the
soldier-president. It will be released
as "Unser Hindenberg."
Welsh Interested in New Unit
London — British-American Film
Prod, has been formed to produce.
T. A. Welsh, chairman of Welsh-
Pearson Films, is on the board of
directors, other members of which
are A. Laban, director of Sidney
Bacon Pictures, Ltd., and several
prominent London film people.
To Film Mediterranean Depths
Paris — Establissements Dornalo,
submarine specialists, intend produc-
ing pictures in the Mediterranean, at
a depth of from 40 to 50 meters. Spe-
cial diving apparatus and a powerful
camera lens have been perfected.
French Firm Declared Bankrupt
Paris — Decree of the commercial
Qourt of the Seine has declared the
pstablissements Ch. Bancarel, a bank-
rupt. The company is a joint stock
organization and manufactures pro-
jection machines.
Sydney Raises All Admissions
Sydney — Admissions for all per-
formances at city and suburban the-
aters have been uniformly raised.
The concerted step was taken follow-
ing decision made at a meeting of
the Federated Picture Showmen's
Assn.
British Buy Brussels Theater
Brussels — A London theater cir-
cuit has acquired the first-run Scala-
theater here.
The Olympia will be opened in
about a month as a picture theater
by a local concern. It has 1,200
seats.
Capital Production Exporting Co.
Inc.
WILLIAM M. PIZOR, President
729 7th Ave.
New York City
Cable Addreu
PUorfilma
auncunces
The smashing new sensational 10 episode serial
**The Mansion of Mystery"
Starring
WILLIAM BARRYMORE
supported by an onulajuUng cast
ExportiTig "Productiont of Merif only
5 New Theaters in Work
at Leipzig and Breslau
Berlin — Three new theaters are in
construction at Breslau. The thea-
ter company, Schauburg Aktiengesell-
schaft, which owns the Breslau-
Weltbuhne and the Palast, is build-
ing a house to seat 1,700, and will
call it the Capitol. Within a week,
a second theater, plans for which call
for 1,000 seats, will be in work, while
Messrs. Hirschberg, chain company,
is sponsoring a third, to seat 600,
and located on the city's main street.
In Leipzig, two of the most im-
portant leigitimate theaters are be-
ing reconstructed into picture houses.
One, the Schlos Drachenfelz, is to
be rebuilt and, when completed, seat
900. The other is the Gross theater,
with a capacity of 1,200.
Producers in Berlin Active
Berlin — Production in Berlin is
more active at present than it has
been in many months. Fourteen stu-
dios are working.
Wardour Buys "Joan" for Britain
London — United Kingdom distri-
bution rights to the French produc-
tion, "Joan of Arc," have been pur-
chased by Wardour. The film is
now nearing completion.
Master Pictures in Several Deals
Sydney — Product of Columbia,
Tiffany and Warners, besides numer-
ous British films, have been bought
by Master Pictures for 1927-28.
Suggests French Film Congress
Paris — Leading executives in Paris
are considering a film exhibition of
the French industry, similar to the
congress planned for Warsaw in Sep-
tember.
Features Made at $6,000 Each
Prague — In 1926, Czecho-Slovakian
producers made over 100 subjects at
local studios. Only 12 were features,
however. Five reelers are turned out
for less than $6,000. Actors' salaries
vary from $3 for feature players to
approximately $15 for stars, per day.
ARTCLASS ''SHORTS''
GO OVER 100%
42 TWO REEL COMEDIES
6_WINNIE WINKLE 8— LUCKY STRIKE
6— HAIRBREADTH HARRY 8— JIMMIE AUBREY
6— IZZIE AND LIZZIE 8— BARNYARD ANIMALS
8 GRIMM'S FAIRY TALES. 3 REEL EACH
26— CRACKERJACK SLAPSTICK SINGLES
"PERILS OF THE JUNGLE"
The Ten Episode Serial Of A Thousand Thrills With A Million
Dollar Cast Featuring Eugenia Gilbert, Frank Merrill,
Bobby Nelson
FOREIGN DISTRIBUTORS
WEISS BROTHERS' ARTCLASS PICTURE CORP.
1540 Broadway, New York Cable Weisspict
1
RicHMOUNT Pictures Inc.
723 Seventh Avenue New York City, N. Y.
D. J. MOUNTAN, President
Exclusive foreign representatives for Ray-
art Pictures Corporation and other leading
independent producers and distributors.
Cable Address:
RICHPICSOC. PARIS Cable Address: DEEJAY,
Cable Address: RICHPIC, N. Y.
LONDON
Exporting only the Best in Motion Pictures
i
THE
I Sunday, September 4, 1927
■sti
DAILV
31
Theater Equipment and Management
/?v Miai.-ir.r. l. simmons
EXHIBITOR GIVES HIS
CREED IN HOUSE ORGAN
One luctliod of rcacliiiiK tlic licarts
and cmifidiMice of patrons is evi-
denced in the example of Forrest C.
Toinplin, manager of the Morrison,
Alliance, O., who uses the hack page
of his weekly house organ to puhlish
what he terms: "My Lreed." In a
neat, well designed layout, worthy of
the lofty sentiments expressed, Tcmp-
lin puts himself down on record in
the following manner:
I Believe — That as a theater there
is no rule like the golden rule — that
I live in deeds — not years.
I Believe — jThat to make more
friends, I must be even a better friend
myself; that I am not so much a the-
ater as I am an intimate part of our
community contentment.
I Believe — With the greatest phil-
osophers in the greatest happiness,
with the greatest numbers — that
should be my end and aim.
I Believe — That to do good is the
highest good
1 Believe — That to do good is the
highest aim.
I Believe — That success is its own
reward. j
I Believe — That to rest is to rust
— that I shall be a beacon — not a
taper.
I Believe — That what I do today is
only in preparation of greater things
to be done tomorrow.
Four Kilgen Installations
Geo. Kilgen & Son, Inc., closed
the month of August by shipping
pipe organs to the following theaters,
which are now being installed: Pop-
lar St. (Dallas Amusement Co.)
Memphis, Tenn., two manual; Strand,
Crawfordsville, Ind., three manual:
Eldorado, Eldorado, Kans., two man-
ual; G. S. V. Corp., Webster and 4th
St., New York, three manual.
TIP No. 3
Perfect Splicing
The perfect splice is one
that is "welded." To make
a perfect splice the emul-
sion must be thoroughly
scraped on the ends. Suf-
ficient cement must be ap-
plied and the splice allow-
ed to dry under pressure.
Remember that film must
stand more than ordinary
strain in these days of high
speed projection and rapid
rewinding. A splice in
time saves nine. — Consoli-
dated Film Industries, Inc.
Cut-Outs in Relief
ANEW type of poster is evidencing itself in front of theaters
on Broadway, which unquestionably promises to become popu-
lar with motion picture houses wherever the idea becomes known.
Specifically, the poster is a compoboard affair, cut out to silhouette
the figure being featured — incidentally, this type of poster is adapta-
ble only to pictures of single figures — and then mounted on a framed,
plain background. The effect brings the figure into sharp, bold re-
lief, comparable to the mounting of relief sculpture on a plaque.
The Globe, playing "The Patent Leather Kid" has done this with a
life-size picture of Richard Barthelmess, and it is often the subject
of comment from admiring throngs.
Theater Improvements
Morristown, N. J. — A typhoon
cooling system has been installed in
the Madison, operated by the Roth-
Lyons Enterprises.
Beaufort, N. C. — Extensive im-
provements, under way for a few-
weeks, have been completed at the
Sea Breeze. The stage has been re-
modeled, and other major interior
and exterior renovations have made
the house as good as new.
Wellington, Tex. — An old boxed
front which served the Welltex as a
lobby has been torn away and a new
modern front erected. Manager
Cocke is supervising alterations.
Kansas City, Mo. — A program of
extensive improvements being made
in the Apollo will bring that house a
new ventilating system, new seats,
new scenic effects, drapes, and an
enlargement of the stage. Follow-
ing the reopening of the Apollo, the
Isis will be groomed in a similar
manner . Both houses are operated
by the Sears Amuse. Co.
Kansas City, Mo. — The Gladstone
has reopened following a siege of
darkness during which the house was
redecorated, reseated and in general
overhauled.
Springfield, Mass. — Goldstein's
Bridge Street house gives a new
sparkle to the main thoroughfare of
this city, having been given a new
outside and inside dress with a gen-
eral aim for Spanish effects. Care-
fully blended walls, deep plush car-
pets, wrought iron fixtures and new
seats constitute a portion of the new
habiliments taken on. Over 100 men
were at work on the alterations.
Hartshorne, Okla. — Manager Win-
ner of the Liberty has installed a
coniplete line of new lamps in the
projection equipment.
Pana, 111. — The latest tvpe of
Wicks organ, costing $10,000, has
been installed in the Dixie by Man-
ager Tanner. A general repair of
the theater property accompanied the
arrival of the instrument.
have been completely repaired, and
it is declared by local patrons that
now the theater appears even better
than it did before the damage. Spe-
cial firc-proof equipment, steel cabi-
nets for film not in use, and safety
doors between booth and auditorium
mark new features of the installa-
tions.
Sapulpa, Okla. — Redecorations and
a new lighting system have turned
the Empress into a structure which
differs hardly a whit from an abso-
lutely new theater. A new cement
floor, new stage equipment and scen-
ery, were the major items to be add-
ed to the old house.
Bunceton, Mo. — Damages done to
the Princess by fire some time ago.
St. Louis — Plans for the remodel-
ing of the Marquette at 1806 Frank-
lin Ave. has been prepared by H. W.
Guth, architect. The improvements
will cost $30,000.
Plan Campaign on New
Arctic Nu-Air Device
Atlanta — Fred W. Young, sales
manager for Arctic Nu-Air, with
headquarters here, is in Chicago
where he expects to remain until
January while organizing a sales
force to market a patented device
used in connection with the opera-
tion of steam heating plants. Arctic
Nu-Air has exclusive distributing
rights for the appliances, which is
known as Dr. Rosenow's humidifier
and was devised for moistening the
air in theaters, large buildings and
homes where steam is used. It is
the invention of Dr. Rosenow of the
Mayo Institute, at Rochester, Minn.
Young expects to return to At-
lanta about Jan. 1 and it is likely
that a selling campaign for the humidi-
fier in the Southeast will be inaugu-
rated at that time. While Young
is away, R. H. Fairchild will be in
charge of Arctic Nu-Air sales in this
territory. He will make Atlanta his
headquarters.
Times Square Drapery
and Upholstering Co.
Specialists in Theatre Work
160 West 45th St.- Bryant 01 14
Saenger Buys FA^ht Robt.
Morton Keproduco Organs
New Orleans — Saenger Theaters,
Inc., has amiounced the purchase of
ciKlit Robert Morton organs, each
costing $25,000, to be installed in
.Saenger theaters in the following
cities:
Shreveport, La.; Baton Rouge, La.;
Monroe, La.; Jackson, Miss.; Clarks-
(lale. Miss; Hattiesburg, Miss.; and
IIoi)c, .'\rk. It is declared that this
purchase represents a signal innova-
tion for a circuit, it being perhaps
the first circuit in the South to back
up its belief in the value of good
music with an investment of this size.
i
VICIOR A.
MHwn
RIGAUMONT
n. A.
Wm 1
tgl ARCHITECT (^^
M DESIGNER OF
fj/^gt
M THEATRES
0U Pinsburgh
M vid
m
N»«Yo,k
LOEW BUILDING 1540 BROADWAY
TIMES SQUARE. NEW YORK
LOEW BUILDING PENN AVENUE
PITTSBURGH
Developing— Printing
and TITLES—
Specializing in First Prints
35 and 16 m. m. equipped
130 West 46th St. Bryant 4981
If You Are in the*
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MOTION PICTURE
APPARATUS
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▼▼110 West i2'»'St..Neu;york.NLy**
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Motion Pictiire Department
U. S. ud Canada Acaats for Debria
I
THE
32
■3^!^
DAILV
Sunday, September 4, 1927
Presentations
By CHARLES p. HYNES
How B'way Does It
Paramount
Another "musical tilt" between the or-
chestra and the organ opens the program
with the newsreel and a scenic preceding the
chief presentation number, a revue called
"Way 'Out West." The number is carried
out in setting and atmosphere after the same
style as the shows of the previous weeks, the
orchestra occupying the center of the stage,
cowboy outfits prevailing. The sides and back
are trimmed off in green foliage and a raised
stage to the back is framed by a canopy of
tent design. The entertainment is comprised
of numbers by the orchestra, dance novel-
ties, voca] and instrumental numbers with an
attractive finale called "Moon Deer" in which
the old Indian legend of the girl diving from
the cliflf is carried out at the climax of an
adagio. These dancers make an entrance
upon the back stage, the netting changed to
a western scene — a backdrop representing
a canyon, illuminated as at sunset. After the
adagio, the back stage scene shifts again
to a forest moonlight setting, a girl posed
against a huge moon raised center back. Eight
girls, seen previously in cowboy suits' during
a clog dance, now appear in striking Indian
attire and prior to the climax tableau, do an
Indian dance. This is followed by the feat-
ure which concludes the program.
Strand
The ballet fantasy, "Yarmarka," is first
on the bill but curtailed to give the most of
the presentation time to Ben Bernie and his
orchestra. The ballet uses a full stage, black
drapes to the back with floral wreathes low-
ered on cables being the only decorative de-
sign. The full stage again for the Bernie or-
chestra with a sequence of cut-outs of cloud
design done in silver, silhouetted against a
black background, each cut-out illuminated
from the floor with varied colored lights. Ber-
nie conducts his orchestra between jokes and
wise-cracks which consume most of the time.
Popular numbers with incidental vocal solos
and comedy antics by members of the or-
chestra make up the entertainment. Feature
and short reel round the program.
Mark Strand
(Brooklyn)
"The Stolen Bride" was the feature of a
show which ran two hours and six min-
utes, the picture itself requiring one hour and
15 minutes of that time. There were four
other incidents, one of which was the Mark
Strand Topical Review, running eight min-
utes, leaving 43 minutes for the musical pre-
sentations.
Each de luxe performance was started with
the overture, Liszt's "Thirteenth Hungarian
Rhapsody" ; Willy Stahl conducting. Lights
were as follows : blue floods from bridges on
VAUDEVILLE
for Motion PIclHre Prosentatloa
The FALLY MARKUS
VAUDEVILLE AGENCY
Laekawamaa '7676
1579 BROADWAY, NEW YORK CITY
!l ^
AMALGAMATED
VAUDEVILLE AGENCY
Attractions for
Picture Theatres
Standard Vaudeville Acts
1600 Broadway, New York City
Phone Penn. 3580
rhinestone draw curtains which were closed
across the production stage ; blue borders on
orchestra stage; light blue floods on musi-
cians from dome. (Eight minutes).
Next followed Carlo Ferretti, baritone, who
sang the waltz song from Valverde's oper-
etta, "La Gran Via." He appeared on the
apron of the stage, attired in full evening
dress. An amber spot from the dome cov-
ered the singer. (Four minutes). Follow-
ing the Mark Strand Topical Review came
the biggest stage incident of the show, a new
Edward L. Hyman revue, called "Festival of
Syncopation." The setting, in full stage,
represented a futuristic foliage cave. Two
sets of garlands with red leaves covering ca-
ble? right down to lamps; two pedestals with
two huge vases of red leaves either side of a
black arch. Art Landry, the master of cere-
monies, and his band boys were attired in
white trousers, blue coats and caps trimmed
with gold. The band opened with "Light,
house Blues," six red and six deep green
box lamps back of arch and shining on futur-
istic border?; three circuits of deep blue, one
red, one green and aluminite borders back of
arch ; eight amber side spots on band, red
foots, and amber floods on band from bridges
and dome. Fabiano, a member of the band,
followed playing Kreisler's very popular "Ca-
price Viennois" on the mandolin. He was
covered by an amber spot from the dome.
Next was "Flapperettes" by the Mark Strand
Dancmg Girls. Stage lights as on Fabiano,
bridges and dome with lemon floods on bal-
let ; these dissolved at finish. Restivo, ac-
cordionist, stepped forward to play "Rosita"
and ending by whistling tunes from the
"Rio Rita" show. Bridges amber floods;
amber spot on Restivo. Walter Smith then
made his entrance and sang "Dawn of To-
morrow." Bridges same as last number;
white spot from dome. Jules and Jose Wal-
ton came next and did an eccentric dance.
They were covered by individual spots of
amber. "Let Me Call You Sweetheart" was
sung by Eldora Stanford, soprano. Closed
with "No Wonder I'm Happy" by the entire
company.
And Thafs That
By PHIL M. DALY
■p EM-EMBER way back when:
-'■•' the first electric light made its
appearance? It's just 45 years ago
Monday that Thomas Edison threw
the switch which opened the first
electric light and power plant. Say,
how old are you, anyway?
Billy Sunday spurns the lure of
moyiey, according to Billy Sunday.
He says a $1,000,000 was offered
him for his appearance in pictures.
Nathan Schencker of the Fox pub-
licity staff has written a song called
"Sunrise," in honor of the F. W.
Murnau production the company
soon will release.
M-G-M publicity "stills" disclose
the fact that Fay Webb, daughter
of the Santa Monica -police chief,
has very shapely limbs. Limbs of
the law, we might say.
A new and lucrative pastime, says
a Keith performer, is left fielder in
a bakery — the guy who catches flies
and puts them out.
Amelia Wagner, opera singer and
said to be a descendant of Richard
Wagner, will take a pari in "Ter-
ror," which will be shortly pro^
duced in Hollywood by Plata Pic-
tures Corp.
Fake $10 Bills
The Federal Reserve Bank
has issued a warning concern-
ing counterfeit $10 notes on the
Federal Reserve Bank of At-
lanta, series of 1914, now being
circulated. The notes are
crudely etched and poorly
printed counterfeits without
threads or imitations of them.
They bear the check letter "E,"
face plate No. 158, back plate
No. 1311, and a portrait of
Andrew Jackson.
N. J. Blumberg Honored
on Anniversary with "U"
Milwaukee — Eighteen managers
and officials of Universal attended a
dinner at the Maryland in honor of
Nathan J. Blumberg, general man-
ager of the Milwaukee Theater Cir-
cuit. This dinner wound up Blum-
berg-Anniversary Week which was
celebrated Aug. 20-27, in honor of
Blumberg's first year in his present
capacity and also the first year of
the Milwaukee Theater Circuit own-
ed by Universal.
Among the speakers were George
Eevine, assistant sales director for
Universal, Fred S. Meyer, managing
director of the Alhambra, Blumberg,
and Louis G. Sewnig who was nam-
ed supervisor of the Milwaukee The-
ater Circuit, and who was formerly
assistant to Blumberg. Another
speaker was Stanley Gross, manager
of the Venetian.
Coincident with Sewnig taking
over his new duties, which relieve
him from duties at the Riviera, Eu-
gene Arnstein has been appointed
manager of the Astor, while Robert
Gross formerly at the Astor, has been
named manager at the Riviera.
Morrilton Theater Sold
Conway, Ark.— W. A. Nance of
this city has sold the Electric at
Morrilton to the Arkansas Amuse-
ment Co., a chain.
Elec. Theaters Co. Buys Genevieve
Perryville, Mo. — Electric Theater
Co. has bought from Pete Evans the
Missouri theater at Ste. Genevieve.
Leland Mercier has been placed in
charge. This is the company's sec-
ond.
Krofta Promoted
Milwaukee — Edw. C. Krofta, for
two years office manager and booker
at the Ludwig Exchange, will be-
come city sales manager Sept. 1 and
wilf cover Milwaukee and the su-
burbs.
Rialto Robbed of $5,500
Joliet, 111. — Three bandits forced
Roy Rogan, house manager of the
Rialto, located in the loop district,
to open the safe of the theater, and
after taking $5,500 escaped.
Winifred Reeves III
Hollywood — Winifred Reeves, au-
thoress of "Movie Madness," and
other pictures, is ill, due, it is said
to overwork.
OMUr TIPS WHICH MEAN DOLLABS FOC SUOWMEN '
"Painting the Town"
(Universal)
Sold the idea of a "Paint-Up Cam-
paign" to the Chamber of Commerce
which has a beautification committee
whose duty is to beautify the city..
This committee issued the "Paint
Up" proclamation, and the Fort
Myers Press and the Tropical News
took up the call in their news and
editorial columns. Offered a free
ticket to every purchaser of $2.50 or
more worth of paint, and a month's
pass to the person who was first to
complete the painting of a residence
or major building after a certain
starting date. With these two in-
ducements to the purchaser of paint
both papers sold co-op pages to paint
dealers which had the theater's ad in
center of space. — Claude F. Lee, Ar-
cade, Fort Myers, Fla.
"Rookies"
(M-G-M))
Local bakery put slips in each loaf
of bread sent out for two days in
advance of showing and on opening
day. These were made up with mats
from the press book, and copy ma-
terial. Also 50 of the "Rookie Caps"
were obtamed and an arrangement
made with the "Commercial News"
whereby they were given to their dis-
tributors and worn the day before
and during the showing. — Terrace,
Danville, 111.
"Twelve Miles Out"
(M-G-M)
Placed a memory contest with the
newspaper, took the mat from press
book showing John Gilbert's head
and six scenes from former pictures
that he starred in. Tickets were giv-
en to the first 25 naming correctly
the pictures these scenes were taken
from. This contest was run for
three days prior to opening. — Ameri-
can, Terre Haute, Ind.
"The Unknown"
(M-G-M)
A new angle of the cooperative
advertising stunt was tried and prov-
ed a great success. The local news-
paper is published once a week.
Names of the stores that were to
advertise in the next issue were se-
cured at the newspaper office. By
canvassing the main stores landed
five of them to operate as follows:
One special bargain to be advertised
"Price Unknown" with the line: "It
will pay you to phone us to ascer-
tain the price of this bargain, or
come to the store. "Unknown bar-
gain till Saturday." A window in
each store displayed a special bargain
with the sign, "Price Unknown till
Saturday." Stills of Lon Chaney in
"The Unknown" were in each dis-
play with dates of showings display-
ed.— Nate Banting, New r)reamland,
Barrie, Ontario.
De Frenne Buys Missouri House
Mexico, Mo. — W. F. De Frenne
of St. Louis has purchased the Lib-
erty from C. M. Clay, and is man-
aging the house.
^J
Paramount News
"The Eyes of the fVorld"
W allacc Ravmond
BEERY and HATTON
in
"FIREMEN, SAVE MY
CHILD"
A Paramount Picture
BiUy Dooley
in
"ROW, SAILOR, ROW"
A Paramount-Christie Comedy
first run theatres
everywhere
play
paramount
christie
comedies
^ America's finest motion picture theatres book Paramount's 100% Program 100%! The leading first run
houses everywhere are playing these new and greater Paramount-Christie comedies regularly on their bills.
^ Have you observed the smart, quality type of entertainment the Christies are delivering? Have you seen
Billy Dooley
in "Row, Sailor, Row," Bobby Vernon
T~T
j:^K.-d^^^
in "Short Socks," Jimmie Adams
in "Doctor Quack," Neil Burns
rent releases? For years the recognized leaders
in the short comedy field, the Christies are ex-
celling even themselves in this galaxy of 36
they are making for Paramount's 100% Pro-
gram. ^ This new 1927 public is comedy-wise.
They demand the bright, sparkling, new-style
Paramount- Christies. See one at your Para-
mount Exchange and note its superiority to the
rest of the short comedies on the market!
in "French Fried," Jack Duffy
in "Hot Papa" and the other cur-
=b%g^
DAILY
Sunday, September 4, 1927
They Begged to Get In!
SYRACUSE EXHIBITOR LINES UP POLICE
SOCIETY, NEWSPAPER * * * AND HOW!
Syracuse, N. Y. — One of the most
successful theater-newspaper tieups
in Syracuse in recent years has just
been engineered here by James Gor-
don Fraser, well-known upstate
newspaperman now acting as promo-
tion manager of "The Herald," and
Al Kaufman, veteran showman in
charge of the New Eckel, a Schine
house.
Inaugurating a new cooperative
system whereby the newspaper and
the theater get out a weekly 500-foot
newsreel— The Herald-Eckel_ Picto-
rial News — the tieup broke in with
a big two-reel local talent film which
broke the summer box-office records
at the Schine house.
Governor Smith's proclamation of
of a "Public Safety Period" was
utilized to bring in the Safety Di-
vision of the Chamber of Commerce
and similar agencies, all of which
gave complete cooperation on the
strength of "The Herald's" share in
the project. "The Herald" conduct-
ed a scenario competition offering
prizes and passes to the theater,
which aroused widespread interest.
Winners were presented with the
awards on a Saturday night at the
theater, which proved a big draw.
Meanwhile, "screen tests" were
held nightly at the theater with a
place in the cast as the incentive,
and this was another big draw. Ap-
plicants deposited their photographs
at the box-office and were notified
when to appear for screen tests, all
of these being made on the stage.
A continuity written by Fraser,
called "Betty, Be Careful!", was
adapted from the prize-winning sce-
nario, and R. Royal Horter was en-
gaged to direct.
l^jayer
J'"-"
UP/-.
A poster that conveys perfectly the
atmosphere of the subject it adver-
tises.
The cast was largely a society one,
headed by the son of the Commis-
sioner of Public Safety as leading
man, playing a traffic cop. The lead-
ing woman was a local girl of some
dramatic experience, and these two
were surrounded by more than 100
Syracuse society girls and women.
The hoi polloi, as represented by ap-
plicants who took the screen tests,
were utilized in the mob scenes.
The police department assigned
motorcycle men to escort the picture-
making party from one location to
another, making an effective bally-
hoo during the week the job was in
progress. Police held up traffic in
4owntown streets while certain
scenes were being made, the fire de-
partment made a run into the busi-
est section of town, police headouar-
ters was turned over entirely to the
picture people for a day, and nothing
else was talked of in Syracuse for a
full week.
The Mayor, who appeared in the
picture with all the city hall and po-
lice notables, loaned his yacht for
one of the big scenes — a rescue of
the heroine by the traffic cop — and
his wife recruited a society yachting
party to give it atmosphere. The
wife of the Commissioner of Public
Safety staged a garden party for one
scene, the leading hotel put on a roof
garden dinner party, the golf and
country clubs begged for a chance
to get in, and instead of having to
ask for cooperation, the sponsors had
to turn down a lot that was prof-
fered.
The story on which the film was
built was simple — a flapper contin-
ually in trouble with traffic regula-
tions and finally cured by falling in
love with the cop. The acting was
largely terrible but the publicity,
lobby displays, etc., pulled the crowd
in like flies. The line waiting on
opening night covered a block, and
the week's receipts hung up an
August record.
The Syracuse tieup depended large-
ly for its success upon the newspaper
push back of it, but the same thing
is possible in other cities. Fraser
has applied for a copyright on the
scheme, allowing Horter to use it
in Utica and Buffalo — where Mike
Shea is in the tieup with the "Eve-
ning News" — by special arrange-
ment. On the Syracuse record, the
stunt is a sure-fire moneymaker for
theaters anywhere.
The Herald-Eckel Pictorial News
tieup is evidenly permanent and ap-
pears to be a worthwhile draw, since
the Schines have authorized Kauf-
man to put in a developing and print-
ing laboratory for finishing the prod-
uct within 24 hours and putting it
on the screen. It gets continuous
liublicity, the paper carrying a line
with all stories "covered" by the
cameraman, saying: "X'ou read it in
'The Herald' and see it at the Eckel."
Short Subjects for 1927-28
COMEDIES. NOVELTIES AND FEATURETTES
A. C. A.— 13
Thirteen Edgar A. Guest Jewels (1 reel each).
ARTCLASS— 86
Six Winnie Winkle comedies; six Hairbreadth comedies; six Izzie & Lizzie
comedies; eight Jimmy Aubrey comedies; eight Barnyard Animal comedies; eight
Lucky Strike comedies: (the foregoing are all in two reels); 26 one-reel Cracker-
jack comedies; eight Grimms Fairy Tales (three reels each).
BRAY— 42
12 Skylark comedies; 12 McDougall Alley comedies; 12 Whirlwind comedies;
6 Here's Another One.
CASTLE — 52
One Short Shot every week ; one novelty every second week.
COLUMBIA— 26
Twenty. six one-reel Screen Snap-shots.
CRANFIELD AND CLARKE
Twelve Boy Adventure comedies (1 reel); 12 Al Joy comedies (2 reel); 12
Shot and Powder comedies (2 reel); 2 Sketchographs (1 reel).
EDUCATIONAL— 149
Eight two-reel Lupino Lane comedies; eight two-reel Big Boy-Juvenile come-
dies; eight two-reel Lloyd Hamilton comedies; six two-reel Tuxedo comedies; six
two-reel Dorothy Devore comedies; eight two-reel Larry Semon comedies; 16 two-
reel Mermaid comedies; 26 one-reel Cameo comedies; 12 one-reel Howe's Hodge
Podge; 13 one-reel Outdoor Sketches; 26 one-reel Felix the Cat; 12 one-reel
Curiosities.
F B O— 62
Twelve two-reel Beauty Parlor series; 12 two-reel Mickey McGuire comedies;
12 two-reel Standard Fat Men comedies and 26 one-reel Newslaffs.
FILM EXCHANGE— 58
Ten Famous Authors series; 48 diversified two-reelers.
JAMES H. FITZPATRICK— 22
Eighteen Music Master series; four Famous Melody series.
FOX— 52
Eight Van Bibbers; eight Animal comedies; 10 Imperials; 26 varieties.
CAPT. F. E. KLEINSCHMIDT— 12
Twelve "Alaska" series.
METRO-GOLDWYN-MAYER— 71
Ten Hal Roach Our Gang comedies; 10 Hal Roach AU Star comedies; 10
Hal Roach Charley Chase comedies; 10 Hal Roach Max Davidson comedies; 25
UFA Oddities; 6 Great Events in Technicolor.
PATH E— 264
Twelve Smiths; 12 Mack Sennett Brande; 12 Sennett Girls; two Turpins; two
Langdons (all Mack Sennett); four "Our Gang"; three Charley Chase; eight Roach
all-star (all Hall Roach); three Henry and Polly comedies; 26 Sportlights; 12 Will
Rogers Abroad; 12 Rare-Bits; 52 Topics of the Day; 52 Film Fables; 52 Pathe
Review.
PARAMOUNT— 104
Eight Bobby Vemons; eight Billy Dooleys ; eight Jimmy Adams; 12 Christie
comedies; six Edward Everett Hortons; five two-reel Mintz comedies; five two-
reel Mintz novelties; 26 Krazy Kat cartoons; 26 Out of the Inkwell cartoons.
WM. M. PIZOR PROD.— 45
Twelve Sid Smiths; 12 Cyclone comedies; 12 Sport and Adventures; and eight
others still undetermined.
GEO. D. SWARTZ, INC.— 36
Twelve Hollywood Hazels; 12 Women Today; six Camera Mysteries; six
special novelties.
TIFFANY— 13
Thirteen Color Classics.
UNIVERSAL— 237
Fifty-two two-reel Western Featurettes; 10 Collegians; 12 Newlywed.s and Their
Baby Junior Jewel comedies; 12 Gumps; 52 Stern Bros, comedies; 26 one-reel
Oswald, the Lucky Rabbit cartoons; 26 one-reel Snappy comedies.
NE iVS REELS
Two issues weekly, or 104 a year from each of the following:
Fox News, International News. Kinograms, M-G-M News, Paramount News
and Pathe News.
SERIALS
ARTCLASS
"Perils of the Jungle," ten episodes.
NAT LEVINE
"Isle of Sunken Gold" and "Heroes of the Jungle."
HI MARK-PROD.
"Ace of the Clouds."
PATHE
"Hawk of the Hills," "The Masked Menace," "Mark of the Frog," "The Man
Without a Face." "The Terrible People" (all ten chapters).
WM. M. PIZOR PROD.
"The Mansion of Mystery," ten episodes.
RAYART
"The King of the Jungle" (ten chapters).
UNIVERSAL
"Blake of Scotland Yard" (12 chapters); "Trail of the Tiger," "The Vanishing
Rider," "Haunted Island," "The Scarlet Arrow" (all ten chapters).
Clearly Reflected
at the box-office
If your patrons are enjoying faultless
screen quality you are projecting prints
on Eastman Positive made from originals
on Eastman Negative.
Always specify Eastman prints, and
look for the words ^^Eastman Kodak'' in
the transparent margin. For Eastman
screen quality is clearly reflected at the
box-office.
EASTMAN KODAK COMPANY
ROCHESTER, N. Y.
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;^^ NEWSPAPER
p/'FILMDOM
ALL THE NEWS
ALLTHE TIME
'OL. XLI No. 56
Tuesday, September 6, 1927
Price 5 Centa
Marcus Loew
FILM DOM'S most beloved
character has passed on.
How short is lite after all
V lieii compared to the infinite!
rohman once called death the
>eautitul adventure. Marcus
l.uew passed on as he had lived,
ilently and sweetly. From his
a>t earthly sleep Ik* failed to
awaken. He has taken the long
ionrney that all must take soon-
LT or later. He leaves behind a
heritage of reputation, of hon-
ty. of kindliness and of charity
tliat will live forever. Marcus
l.oew, the head of that tremen-
dous organization which l)ears
lis name will go down in his-
torv as one of the foremost men
Ml
his generation.
lis accompli>liinents. after a rise
tniiii comparative insignificance, are
n open book. He was truly one of
[he l)uilders of .\nierica. We have
1 1 ways considered ourselves fortunate
II liis close friendship. Through this
bc.'iutiful association we have been able
see another iiersonality far bigger
llian .VIr. Loew, the e.xecutive. Our
lleeting thoughts lead us again to the
hilosopher, the humanitarian, Mar-
us Loew, the man.
The Idealist
From boyhood he was an idealist.
1-rom the East Side kid that took his
')i>oks to the river, preferring the
u harves to study in place of the
chool room, to his palatial country
state at Glen Cove, was a path
lirough which every gateway to him,
L-arried the motto of the Golden Rule.
His first commercial venture was not
;i liuge success fina!iciall.\- but it gave
him his first practical manifestation
(.it the principle of live and let live
which had been so significant of his
i(<mmercial accomplishments. As
he would wish, we touch but mod-
c-^tly ui>on his charitable gestures.
An Industry Mourns
There was i)robably no single force
more important in building the mo-
lion picture industry to its present
place of world-wide prosperity and
iniijortance than he. The industry
and every man and woman in it lose a
.great and sincere champion of right-
eousness in his passing. His deeds
will live forever upon the tablets of
love and memory. We find we can
detect the shadow of a tear in the
eyes of the civilized world in the
passing of one of its most beloved
children — Marcus Loew.
A L I C O A T E
Marcus Loew Dies in Sleep from
Heart Attack After Long Illness
CHICAGO PLAYING S.R.O.
AflERSEJTLINGSTRIKL
Concessions Made by Both
Sides to End Deadlock
at Theaters
Chicago- — Theaters here are enjo\ -
ing big business following settk
nient of the wage controversy which
darkened practically every pictuv'-
.nnd vaudeville house of the city. The
lockout, which embraced around 40':
theaters, was called off following a
settlement is the office ot Mayor Wil-
liam Hale Thompson.
Under terms of the settlement,
which repres'.'iits a compromise I)y
both sides, stagchaiuls receive ii'
creas'.-s of from seven to ei.glit i)tr
cent, and operators wiihdriiw re-
quest for increases for apprentice--.
Operators are assured fulfillment of
e.xi.iting contracts. The two oi;er-
ators at the BelmoiU, whose dis-
charge caused the controversy, are
reinstated until January when the
(Continued on Pane 2)
1870-1927
"GLORY" RUN AT ROXY
ROLLS UP $408,152
"What Price Glory" which has
been sniashing all previous known
records closed at the Ro.xy Friday
night. Total business for the three
weeks' run reached the unurecedented
figure of ?4()8.152.4.=i. Paid admis-
sions during the run were 492,699.
.\t the end of the second week
(Continued on Ftt(ie 4)
Industry Leaders Unite in
Tribute to Marcus Loew
Leaders of the industry, aghast at
the sudden passing of Marcus Loew.
united in tribute yesterday to the
pioneer who has been an outstanding
figure in motion picture affairs since
he cast his lot with the industry back
in nickolodeon days.
Since the start of Mr. Loevv's ill-
( Continued on Pope 4)
MARCUS LOEW
NEWSEASON GETS UNDER
WAY IN ALL SECTIONS
Cshercd in by special drives for
business, and characterized by open-
ings of new theaters and reopening
of others in all sections, the new sea-
son got under wa>- auspiciously yes-
terday.
While this \ear there has been no
concerted campaign on a national
sca'e to mark advent of the new-
season theater owners in various sec-
tions conducted individual cam-
paigns to start the film new year
off with a bang. Good business gen-
erallv was reported over the double
holiday.
.^tart of the new year is marked by
several changes in the distribution
(Continued on Poor 2)
Alicoate Returns
lohn W. .-Micoate. publisher of
THE FILM DAILY, is back from
a trip through Europe, having re-
i turned on the Conte Biancamano.
! Mrs. .Alicoate accompanied him.
Affairs of Companies He
Heads to Be Continued
Under N. M. Schenck
Affairs of Loew's, Inc., and
M-G-M will continue without
interruption under Nicholas M.
Schenck, who has had charge
of their active administration
since 1924. Schenck assumed
charge of operation of both
companies when Mr. Loew's
health began to fail three years
ago.
Marcus Loew, president and found-
er of Loew's, Inc., and president of
.VI-(J-M, died yesterday at 6:00 A.
-M. from a heart attack at his home
at Glen Cove, L. I. Caroline, his
wife, .\rtliur M. and David, his sons,
siirvixe. Funeral services are to be
held at 11 A. M. Thursday from
Pembroke, under direction of Nich-
olas .VI. Schenck, in behalf of the
l.oew family. Interment is at Mai-
m(;nides Cemetery at Cypress Hills.
The entire Loew theater chain will
be closed all day Thursday.
In retirement for the last three
\ cars. Loew had been suffering from
poor health. During his illness.
.Vicholas M. Schenck has been virtual
head of the Loew enterprises, in
which caiiacity he will continue.
Loew had been regarded as improv-
ing in health, but did not awaken
(Continued on Parte 4)
SCREEN WORLD MOURNS
PASSINGJEfPIONEER
In the death of Marcus Loew, the
industry loses one of its pioneers and
most colorful figures. Born of Jew-
ish immigrant parents. Loew spent
a childhood on New York's lower
East Side, where, amid squalid sur-
roundings, he received a meager
public school education.
Between school hours he sold
newspapers and. in partnership with
a iiecldller, acquired a horse and cart
and sold lemons to stores and sa-
loons. He left school in his ninth
(Continued on Page 2)
THE
Vol. XLI No. 56 Tuesday. Sept 6, 1927 Price 5 Cents
iOHN W. ALICOATE
Publisher
Published daily except Saturday and holiday?
at 1650 Broadway, New York, N. Y., and
copynglit (1927) by VVid's Films and Film
Folk Inc. J. W. Alicoate, President and
Pul lisher ; Maurice D. Kann, Vice-President
«nd Kditor; Donald M. iMersereau, Treasurer.
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
tecoiid class matter May 21, 1918, at the
pust-office at New York. N Y., under the act
of March 3. 1879. Terms (Postage (reel
United States, outside of Greater New York.
$in 00 one year; 6 months, $5.00; i months,
$100 Foreign. $15.00. Subscribers should
remit with order. Address all communica
t.ons to THE FILM DAILY, 1650 Broad
way, .\ew York. N. Y. Phone Circle 47J6
47 17 4738-4739. Cable address: Filmday.
Nfw York. Hollywood, California — Harvey
K (^ausman. Ambassador Hotel: 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest W. Fredman. The Film Renter, 58.
Great Marlborough St.. London. W. I. Parij
^ La Cinematographie Francaise, S, Rue
Saulnier.
Financial
Quotations
High Low Close Sales
200
1,466
*Am. Seat. Vtc.
47
*Am. Seat. Pfd...
48
*Balaban & Katz.
57-4
*Bal. & Katz Vtc.
73 '4
Eastman Kodak .
16614
166
166
*tFilm Inspection
4
♦First Nat'l Pfd.
100 '4
Fox Film "A"
66«
66 !4
6654
*tFox Theaters "A'
17
•Intern'l Project.
8-4
Loew's, Inc
iin
55
55
ttLoew's, 6s41ww
103 ^s
1035^
103^
1 1 Loew's, 6s41x.war
99 '4
99-4
99 '4
*M-G-M Pfd
25/2
M. P. Cap. Corp.
9
Pathe Exchange . .
6W
5
sy.
tPathe Exch. "A"
2654
25'/r
2514
ttPathe Exch. 7s37
99/2
98/2
98^
Paramount FP . .
1027/,
lom
102 H
•Paramount Pfd. . .
119-4
*ttPar.Bway.5Hs51
10354
••Rnxy "A"
3i
29
*»Roxy Units
36
33
**Roxy Common . .
8'/.
ry.
Skouras Bros. . . .
36
Stan. Co. of Am .
67^
67 '4
675/,
tTrans-Lux Screen.
45/«
4 '/J
4H
Univ. Pictures
32'/j
32
32/2
Univ. Pict. Pfd...
100-4
100
100
tWarner Bros. . . .
Warner Brso. "A'
23
227^8
23
1,100
6
2
1,100
6,300
20
3,700
200
400
50
1
500
•Last Prices Quoted •*Bid and Asked (Over
the Counter)
rCurb Market ttBond Market
NOTE: Balaban & Katz is listed on the
Chicago Board; Skouras on the St. Louis
Stock Exchange and Stanley in Philadelphia.
AMALGAMATED
VAUDEVILLE AGENCY
Attractions for
Picture Theatres
Standard Vaudeville Acts
1600 Broadway, New York City
Phone Pcnn, 3580
..---A
Screen World Mourns
Passing of Pioneer
(Continued from Page 1)
3car and soon, with another youth,
made a Ijold plunge into the printing
and pubhshing business. Later he
entered a fur factory learning the fur
business, with a working schedule of
16 hours a day. At 16, he was head
of the fur department and, two years
later, with several hundred dollars he
had saved, Loew established a fur
factory of his own.
Twelve months later, the business
had failed, leaving the bankrupt
young Loew with liabilities of
J-8,000. Although not legally lia-
ble, he set out to repay the debts,
working as a salesman for a com-
pany of furriers to meet creditors"
claims. These he had paid at the
age of 2,3 and with new capital and
new associates, he opened another
fur establishment.
Although threatened with financial
extinction (only eight firms survived
the depression of 1895) he closed
business with a favorable balance of
$7, saving the situation by develop-
ing a side line. This enabled him to
enter the penny arcade business, in
which he was associated with David
Wartield and Adolph Zukor.
With Warfield he withdrew from
this association in 1904. capitalizing
at $100,000 and opened penny ar-
cades at New York and Cincinnati.
When pictures threatened the pros-
perity of the arcades, Loew seized
upon the occasion to introduce films
into the arcades with success which
finallj- induced him to turn his in-
genuity from peep shows to picture
entertainment. In a few months he
had several theaters in New York,
ranging from 100 to 300 capacity. His
next step was to combine vaudeville
with pictures.
His first real theater was the old
Cozy Corner in Brooklyn which had
long stood vacant. He renamed it
the Royal and after a season in which
he lost $3,000, Loew on a ten cents
top scale established a combination
policy which brought a $60,000 profit
on the year. Then he began to ac-
quire other houses and dispose of his
store shows.
He continued this policy until at
the time of his death he owned 60
theaters in Greater New York, and
houses dotting many of the principal
cities of the United States and Can-
ada. In the present vear, he had
embarked upon a $10,000,000 b'lild-
ing program in the South, aid ex-
liansion in foreign countries involv-
Come On In
There is going to be a real
turnout at the Fall Film Golf
Tournament at Bonnie Briar
next Wednesday, Sept. 13. A
hoodoo date? What a laugh,
for the boys aren't supersti-
tious judging by the way
they're laying their ten smack-
er entrance fee on the line.
If you're not already entered
caU THE FILM DAILY, or
better still, slip your ten spot
into an envelope with your
entry.
ing $50,000,000 with a goal of 400
theaters,
Loew's chief organization is
Loew's, Inc., capitalized at $100,000,-
000, embracing around 100-subsidiary
companies. Metro Pictures was
acquired in 1920 to provide film ser-
vice for the theaters Loew controlled.
In 1924 he merged the company with
Goldwyn Pictures Corp., reorganiz-
ing both firms to include the Louis
B. Mayer producing organization,
into M-G-M.
Chicago Plays S. R. O.
After Settling Strike
agreeme
will be
Elatio
ed to an
sicians'
houses
and for
men em
from $2
asked.
(Continued from Page 1)
nt expires. Their status then
reconsidered.
n over the settlement, point -
early agreement on the" mu-
demands for orchestras in
operating without musicians
increase of the number of
ployed in others. Increases
to $4 for rehearsals also was
Tuesday, September 6, 1927
New Season Under
Way in All Sections
(Continued from Page 1)
field. The year has witnessed the
merging of Associated Exhibitors
and P. D. C. into Pathe with J. J.
Murdock as president. It also has
placed Stanley, in association with"
Wesco, in control of First National,
the presidency of which has been
taken over by John J. McGuirk.
A new development is the exten-
sion of the complete service plan to
include several companies Paramount,
M-G-M and Pathe. In the case of
the former two their entrance in the
short subject field has made this pos-
sible. Pathe, with the P. D. C, out-
put and its own features is a factor
in this sales plan.
— PAULINE GARON
ARRST DIVISION PICTURE
Vaudeville Season Starts
Vaudeville yesterday officially open-
ed its new season after what the
Keith-Albee office states was a sum-
mer of phenomenal business.
LIBRARY SCENES
of every description for Dramatic, In-
dustrial and Educational PtoducerB.
Negatives of Dramatic Punches. Fires,
Floods, Wrecks, Explosions, Warfare,
Crowds, Riots, Clouds, Boats, Aeros,
Trains, Animals, Notables, 'Sports, Sci-
ences, Industries, Etc., Etc.
GENERAL FILM LIBRARY
(Morris J. Kandel)
117 West 46th St.. N. Y. C.
Bryant 4417
Who Wants This Man?
The Jack of All Trades is seldom a successful business man. yet Versatility is
a great asset.
Experience in all the arts and sciences tends to make an ever-useful AIl-Around
man who knows "A little about everything and everything about something."
14. Lawyer. Practised law for fifteen years, enjoying the personal friendship
of many distinguished judges. Wrote a daily column on law matters for a year
on the Brooklyn Daily Eagle.
15. Purchasing Agent. Having had large experience with authors. novel'.'>ts.
playwrights and writers of all kinds, I feel I have ability to buy their products
at the lowest possible price. I know I can drive a sharp bargain without causing
hard feelings, using diplomatic methods of getting what I want.
16. Studio Manager. Business efficiency as it is known in the outside world
cannot alwa\^i be applied in the studios; but the fact remains that there is at
present ^nuch unnecessary wastage. Numerous ways are obvious where much
money can be saved.
Box 20. The Film Daily
Ambassador Hotel. Los Angeles. Calif.
AMERICAN AND FOREIGN DISTRIBUTORS
OF qUALITY MOTION PICTURES
PICTURES
/iRTLEE,
ARTHUR A.LEE PRES
m.
70I SEVENTH AVE. NEW YORK .BRYANT 6355
The PEP of the PROGRAM
;>ROnUCING — DISTRIBUT/N(;
Novelty Short Subjects
To EXCHANGES and THEATRES
•V*^ 72^1 SKVtNTH AVE.. NEW YORK ^
If You Are in the"
Market for Any Kind of
MOTION PICTURE
APPARATUS
CONSULT US AND S4CB
MONEY
SEND FOR OUR PRICE LIST
1
110 West 32-St..Ncu/york.N.y.
Phone Perusa. 0330
Motion Picture Department
U. 6. and Canada Agtata for DebrU
J
Itf
FOX
does it again:
I
Thirt time, with
JOHN GILBERT
1 n
"CAMEO KIRBY"
A Re-issue of The Romantic Drama of the
Mississippi Steamihoat Days
with
GERTRUDE OLMSTEAD
ALAN HALE RICHARD TLCKER
From the stage success by
BOOTH TARKINGTON and HARRY LEON WILSON
JOHN FORD Production
$32,100
for one week at the
FOX PHILADELPHIA THEATRE
Just another instance of big winnings with
FOX PROFIT PICTURES
ttut^m
If
'I
THE
"Glory" Run at Roxy
Rolls Up $408,152
{Continued from Paae 1)
business had totaled $282,161. The
third and final week rolled up $125,-
991.45, gathered in from 150,028 paid
admissions. The inclement weather
last Thursday which affected busi-
ness at all theaters along Broadway
likewise left its mark at the Roxy,
for on that day the check-up showed
only $11,167.85. This was the low-
est day's gross throughout the en-
tire run.
Here are the gross and attendance
figures for the engagement:
Week of Aug. 13
Aug. 13 $23,904.75 23,221
Aug. 14 26,255.25 25,036
Aug. 15 18,459.00 25,205
Aug 16 18,478.45 25,234
Aug. 17 19,308.65 26,119
Aug. 18 18,029.40 25,837
Aug. 19 18,831.80 25,214
Total $144,267.30 175.866
Week of Aug. 20
Aug. 20 $ 25,469.25 24,646
Aug. 21 25,630.85 24,559
Aug. 22 16,396.25 22,293
Aug. 23 17,731.20 24,090
Aug. 24 18,115.60 24,444
Aug. 25 17,391.20 23,747
Aug. 26 17,159.35 23.026
Total $137,893.70 166,805
Week of Aug. 27
Aug. 27 $25,708.20 24,771
Aug. 28 26,140.60 24,938
Aug. 29 15,144.75 20,572
Aug. 30 15,377.50 29,506
Aug. 31 16,795.03 22,325
Sept. 1 11,167.85 15,875
Sept. 2 15,659.50 21,043
Total $125,991.45 150,028
Grand Total $408,152.45 4"2,699
As a result of the unusual business
attracted to the theater by "What
Price Glory," statisticians in Wall
Street are now predicting a gross of
$5,000,000 for the Roxy during the
first year of its operations. This is
exclusive of admission taxes.
From March 11 to Aug. 19, re-
ceipts after taxes totaled $2,351,608
or a weekly average exceeding $100,-
000. With the advent of the new
season and the anticipated increase
in business, it is estimated that the
average weekly gross for the vear
will reach about $115,000.
P'ox Film Corp. and Fox Theaters
Corp., it is expected, will show in-
creased earnings because of the
business being done at the Roxy.
One Wall Street publication ventures
the opinion that Fox Filrn will re-
ceive about $525,000 a year in the
form of rentals from the Roxy. This
is equal to slightly over $1 a share
on the 500,000 shares of common
stock outstanding.
Fox Theaters Corp. from its hold-
ings of 75 per cent in the Roxy Cir-
cuil, which controls 51 per cent of
the common stock of Roxy Theaters
Corp.. ultimately should receive
around $500,000 a year in dividends.
The two Fox organizations thus will
receive $1,000,000 a year on an in-
vestment of $4,000,000.
Tlie weekly expenses of the Roxy
including rental run around $50,000.
This includes $10,000 for music. In-
terest charges and depreciation of
$5,500 a week bring the expense up
to nearly $70,000 a week. This will
leave a net profit after interest and
One of the Immortals
Marcus Loew was designat-
ed one of the Twelve Immor-
tals by the A.M.P.A., New
York, on October 8, 1926. His
accomplishments as a theater
owner had raised him to a
commanding position, . after
which in 1920 he acquired Met-
ro Pictures to provide service
for his theater companies. In
1924 he took over Goldwyn
Pictures, and organized M-G-
M wdth the Metro, Goldwyn
and Louis B. Mayer compa-
nies as factors.
Marcus Loew Dies
After Long Illness
{Co-ntinued from Page 1)
yesterday morning, after returning
from Schenck's home at Saratoga.
Holdings of the Loew family will
be represented by his two sons, Ar-
thur M. Loew, vice-president, active
on the foreign department of M-G-M,
and David Loew, vice-president, who
is active in the management of thea-
ters and real estate operations.
Industry I^eaders Unite in
Tribute to Marcus Loew
{Continued from Page 1)
ness three 3ears ago, the attention
and sympathy of the industry has
united to spur him on to regained
health. The high regard in which
Loew has been held is reflected in
the following statements:
I am inexpressibly shocked. He was one
of the kindliest men I have ever known. Hi=
humaneness and gentleness were equalled only
hy his real ability. We measure men by
comparison. A man is great or small as he
rises above or sinks below the level of his
generation. Marcus Loew had characteris.
tics of real greatness. We will miss him.
very, very much. I am deeply grieved. —
Will H. Hays.
T have lost a great friend. I can't find
words to express my feeling. I saw him only
yesterday. Apparently he felt fine and now
this sudden loss shocks me beyond expres-
sion.— .Adolph Zukor.
I cannot believe that it is true. Mr. Loew
and I were r.eal friends. I had a great ad-
miration for his capabilities-. His record of
achievement in the upbuilding of this indus-
try will remain undimmed through the years.
— Henry King.
I was shocked and grieved at the sudden
depreciation of $45,000 a week, or
about $2,400,000 a year.
There are outstanding $4,250,000 first
mortgage 6]/^% bonds ,and an issue
of $2,500,000 61.^% notes will be of-
fered in the near future to take care
of additional expenditures incurred in
construction. The property and land
is appraised at a total of over $10.-
300,000.
Roxy Theaters Corp. owning the
Roxy theater is controlled by Roxy
Circuit. Inc., which owns 51 per cent
of its common stock. Roxy Circuit
also will operate the new Roxy Mid-
way and the new Roxy Mansion.
Both of these houses will seat 4,000
people. Fox theaters "Corp. owns 75
per cent of the 1,000,000 shares of
Roxy Circuit, Inc., which are out-
standing, thus giving Fox Film con-
trol of the Roxy theater.
passing away of my Intnd, Mjitcus Luevv.
I paid a visit to his home two weeks ago
yesterday, at^ while he was not very rugged
he seemed in good spirits.
1 don't know of anyone outside of his im-
mediate partners who was more familiar with
his wonderful rise in the theatrical professiim
than myself. He booked his first two houses
III the Keith-Afbee office.
Everyone respected him. He was a keen
business man. loved home life anil his fanv
ily. was a fair opponent in business. I con-
sidered him one of the finest examples of
clean business principles in the theatrical
world. He will be greatly missed, not only
ill the show business but by his legion of
friends. — E. F. Albee.
Heartbreaking news of the death of Marcus
Loew is a setback for the industry which
loves and respects him. Marcus Loew has
aided in raising the motion picture to its
Iiresent position of afifhience and his passing
strikes a serious blow to us all. The indus-
try is deeply indebted for the shining exam-
ple of Marcus Loew. — E. W. Hamraons,
President Educational Pictures.
It is futile to describe the grief of all our
associates and myself at the loss of that
great, lovable person. His memory will lin-
ger long in our hearts and in the annals of
the amusement business. — Nicholas .\1 .
.Schenck. vice-president. T^oew's. Inc.
r deeply regret the passing of Marcus Loew,
for whom I liad the greatest regard and af-
fection. He was one of the real pioneers in
motion pictures and his death makes a big
gap in the ranks. His place in motion pic-
tures is assured for all time. He will be
missed as long as memory runs. — William
Fox.
I have lost a dear friend. He was a genius
and a great organizer. The industry has suf-
fered an irreparable loss. What more can I
say?— S. I,. (Roxv) Kothafel.
The motion picture industry has lost a
pathfinder, who blazed the trail by his pro-
g-'essivf-ness. 1-i^ fearlessness and his integ-
rity. I personally have lost a great friend. —
H. S. Moss.
While I did not know Mr. Loew person-
ally very well, everyone throughout the in-
dustry had held him in high regard \< ' ' ■''
makes his passing a serious and irrevocable
Tuesday, September 6, 1927
loss for the industry. The motion picture in-
dustry has lost a real leader and champion.—
-Ned E. Depinet, general sales manager of
First .National.
.Marcus Loew was one of my warmest per-
sonal friends anil he was a leader of the type
>'iic'i has m;«le this industry great. We can
II afford the loss of their great leader, but his
inspiring example surely will lead us on to a
measure of accomplishment to which he
would have pioneered but for his untimely
death. The progress and growth of the in.
diistry i« inseparably linked with the name
of .Marcus Loew. — James R. Grainger, gen-
evl sales manager of Fox.
Marcus Loew's passing is a tremendous
loss to the industry in which he was a pio-
neer and a constructive leader. Historv will
proclaim him as one of the screen's ' truly
great figures. The legion of friends he: built
up by his unselfish devision to the cause of
the screen mourn the loss of an outstanding
fixture of the industry who never can be
replaced. — Phil Reisman. general sales man-
ager of Pathe.
This is terrible news. I am shocked be-
yond measure at the unfortunate passing of
Mr. Loew. One of the real leaders of the
industry has passed away. — Sam Spring, sec-
retary-treasurer of First National.
Si
Glucksmann Opens Building
Buenos .■\ires — Max Glucksmann.
one of the most important distribu-
tors and theater owners in South '
America, has opened a new 11-story r
building here which houses all of his
various business activities. The pre.s-
ident of the republic and various dig-
nitaries attended the cerenlonie'^
:5
ie
V
i(
Fleming to Direct "Abie"
Holh \\ ood — \ ictor Fleming is to
direct "Abie's Irish Rose." His as-
signment to make Eniil Jannings'
next picture has been taken over by
Josef von Sternberg.
trailers Sell Seals
W'l\
m
1 ^
■^
our
sci
reen
is
your
%.
%
Lirios
Iva
lua
bl
dverlisin^
me
dium
oo
NATIONAL SCREEN "SERVICED
Dishibukd ihrou^oul the United Siaies from
CHICAGO NEW YORK LOS ANGELES
845 S.Wabash Ave. - 126-130 W.46'* St. • 1922 S.Vermonl Ave.
in
irt
,^€> NEWSPAPER
ly FILMDOM
'OL. XLI No. 57
ULTHE NEWS
ALL THE TIME
Wednesday, September 7, 1927
Price 5 Cents
1927-1928
A NOTHER amusement year
r\ is under way. No mis-
- -^-givings about 1927-1928
lould exist in the trade. All
g-ns point to a prosperous sea-
)r..
Thf purchasing power of the
nierican dollar is at its highest
nee 1914. This is an authentic
^timate based on living costs
lat confront the bulk of the na-
on's population. More money
. thus released for non-necessi-
es. The average person is the
^^erage picture fan. Therefore,
idications are that business will
nprove.
Pictures Look Good
The first of the new picture crop
Iok promising and may be coin-
rued as a forerunner of what is to
iiK'. As noted, the short subject
jld has thrown off some of the dol-
ums and is definitely out after the
presentation it deserves by virtue
its ability to lend variety to the
ojjram. In order to secure this
presentation, short subject pro-
ccrs have been wise enough to
ow that product must be bettered.
Last season's output did not live
to expectations. A percentage of
e public may have been discouraged
d disappointed in pictures. Conse-
ently attendance may have suf-
ed. We do not believe, however,
at the basic hold which motion
rtures exercise on the public has
en shaken. If product this new
ison shows an appreciable advance
er the amusement year just closed,
ose patrons who have wandered
jm the fold will be found once
ain in the vast happy family which
ies on picture theaters for its en-
rtainment.
Problems To Meet
What we should like to see in this
w season is this: An overhauling
the presentation system so that
orbitant overhead in the theater
d of the business can be cut to a
.isible plane.
A fair chance for the short sub-
:t to reach its level first, through
:urtailment in vaudeville or presen-
ion numbers and secondly, through
display of showmanship on the
trt of the exhibitor.
A more determined attempt by
; showman to cement his relations
th the public by placing his thea-
directly in the whirl of commun-
activity.
KANN
THEATERS TO CLOSE AS
A TRIBUTE TO lOEW
Studios and Exchanges to
Join in Observance
on Thursday
In tribute to the memory of Mar-
cus Loew, theaters in all sections of
the United States will remain closed
until 2 P.M., Thursday at which
time funeral services will have been
concluded. This announcement was
made yesterday by Will H. Hays,
after a special meeting of his or-
ganization's board of directors.
As a further token of respect the-
ater orchestras and organists in the
opening of the first performance
Thursday will play "Lead Kindly
Light", Loew's favorite hymn.
All studios and film exchanges in
the United States and Canada will
observe the occasion by ceasing all
operations for five minutes beginning
{Continued on Page 3)
Plane Carries Print of
M-G-M News for Premiere
Lloyd Bertaud hopped off for Rome
yesterday in the William Randolph
Hearst plane, "Old Glory". Ac-
companying him as a passenger is
Phil Payne, editor of "The Mirror."
The plane is carrying a print of
M-G-AI News for presentation to
Premier Mussolini of Italy.
Record Claimed for
"Wings" with $30,115
.\ new record advance sales of $30,-
115 has been established by "Wings"
at the Criterion, according to Albert
Grey, head of the Paramount road-
show department. In drawing atten-
tion to the fact, Grey contrasts the
advance sale with that of "The Birth
of a Nation" 15 years ago, whose
advance never . exceeded $1,000, al-
though the picture ran 40 weeks, and
with $3,000 recorded by "Way Down
East." Recently, "Beau Geste" es-
tablished an advance sale of $12,000.
Stanley-Freihofer Deal Near
Philadelphia — Joint appraisal of the
Freihofer holdings here is under way
by the company and Stanley, which
is seeking to take over the Freihofer
interests. This, it is said, would fore-
stall a building race at 69th St. and
Ashy Rd., where Freihofer has let
contract for a $500,000 house and
Stanlev threatens to build.
B. & K. Protection Demands
are Granted by Distributors
CHICAGO TROUBLES END
AS MUSICIANS SEHLE
Chicago — Final settlenient of diffi-
culties between exhibitors and union
labor was made with signing of new
agreements with musicians, following
abandonment of the lockout Sunday.
The lockout was called off at a set-
tlement effected in the Inayor's office.
The meeting was called after the city
hall was flooded with pleas to force
reopening of the theaters.
Charles C. Pettijohn of the Hays
office lent his conciliatory aid to bring
about an agreement, which was mark-
(Continued on Page 2)
Sheehan Closed Number of
Deals in Europe for Fox
Winfield R. Sheehan, vice-president
and general manager of Fox film
corporation, who arrived from Eu-
rope yesterday, with the news that
Mussolini, premier of Italy, had made
a special address to the American
public through the Fox-Case Movie-
tone, contracted with many authors
on the continent for material. Shee-
han contracted with Henri Bernstein,
(Continued on Page 2)
Sterling Completes Films
For Current Program
Holllywood — With conclusion of
production for "The Cancelled Debt"
and the final arrangements for its
distribution prepared for, Sterling
Pictures has finished its list of eigh-
teen productions for the 1926-27 year,
and is ready for production of its
"Quality Eight" for the new year.
The 18 were listed as 12 Sterlings
and six Banners. The Sterling pic-
tures were: "Men of the Night." "A
(Continued on Page 2)
Saxes Lease Their 43rd
Sparta, Wis.- — Saxe Enterprises has
taken over the Bell from Otto Bell.
This marks the forty-third house in
the Saxe chain.
F. & R. Ally Gets Another
Moorhead, Minn. — American
Amusement Co., affiliated with North-
west Theaters (Finkelstein & Ru-
ben), has taken over the Lyceum
here from William Brown.
Far-Reaching Concessions
Seen Model for Other
Circuits
Chicago — Balaban & Katz have
been granted the protection sought
in new rezoning of the territory. The
demands are described as the most
far-reaching granted in film history.
The new agreement extends protec-
tion covering the entire territory, im-
posing restrictions ranging from 28
days to one year on subsequent runs,
and widening the protected area to
embrace several counties and in some
instances practically one-half the
state.
Under terms of the new agreement,
first run houses get four weeks pro-
tection over the Class A pre-release
houses. These, in turn, would have
seven days' clearance over Class B
houses. Class C runs would mark
(Continued on Page 2)
McWilliams Again Heads
Wisconsin Exhibitors
Milwaukee — F. J. McWilliams,
past president of the association,
again was chosen to head the Wis-
consin exhibitor association at the
convention held here. Other officers
are A. C. Gutenberg, vice president;
Max Krofta, recording secretary,
Ernest Langmack, treasurer and Wil-
liam Jacobs, sergeant-at-arms. Mc-
Williams is connected with Fischer's
Paramount Theaters at Madison.
Henry A. Staab was reelected secre-
tary and business manager.
Winkler Files Answer in
Cartoon Patent Suit
Answer has been filed in the Fed-
eral Court by Winkler Pictures, Inc.,
defendant in the suit brought some
time ago by the Bray-Hurd Process
Co. involving patents covering ani-
mated cartoon processes. John Ran-
dolph Bray and Earl Hurd brought
suit based on certain patents which
(Continued on Page 3)
Takes Over P.D.C. Exchanges
Portland, Ore. — Columbia Film Ex-
changes, Inc., newly-formed firm to
handle Columbia product in western
states, has taken over the P.D.C. ex-
changes here and at Butte. Adolph
Rosecan is manager in Butte and
L. E. Tillman in Portland.
■••(
^wmp
ILL THE NEWS
AILTHE TIME
Vol. XLI No. 57 WedDesday, Sept. 7, 1927 Price 5 Gents
I9HN W. ALICOATE
Publisher
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
iecond class matter May 21, 1918, at the
post-office at New York, N. Y., under the act
of March 3. 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday.
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel : 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London, W. I. Paris
— La Cinematographic Francaise, 5, Rue
Saulnier.
Financial
Quotations
*Am. Seat. Vtc. . .
•Am. Seat. Pfd...
♦Balaban & Katz..
*Bal. & Katz Vtc.
Eastman Kodak . .
tFilm Inspection .
♦First Naf! Pfd..
Fox Film "A"
tFox Theaters "A".
*InternT Project. .
Loew's, Inc
ttLoew's, 63 41ww.
ttLoew's. 6s41x-war
M-G-M Pfd
♦M. P. Cap. Corp.
Pathe Exchange . .
tPathe Exch. "A".
ttPathe Exch. 7s37
Paramount F.P. . .
Paramount Pfd. . . .
♦ttPar.Bway.SJ^sSl
**Roxy "A" . . . .
♦*Roxy Units
**Roxy Common . . .
Skouras Bros
Stan. Co. of Am. .
tTrans-Lux Screen.
*Univ. Pictures . .
♦Univ. Pict. Pfd..
♦tWarner Bros. . .
Warner Bros. "A".
High Low Close Salei
47
48
57J4 ....
73Ji ....
168
454
lOOi/i
67
17^
8/2
54.V!i
103K
99!/8
247A
9
6!4
29
97 '/2
103M
1197-i
103M
168
4?
67"
17/2
55"
103J4
99J4
24 Vs
'6V»
2954
98
I04H
32"
36
8
36
67M
4H
161"
23^2
166^
4%
66"
17^
54k'
10354
99^
24%
'6ii
28
97'/
103'A
119^
36"
33
7
36
67'A
4H
loi"
23ii
600
400
'966
1.700
4,766
1
6
100
's66
2,100
43
3,600
200
36
67^
4H
32/2
101
14^
23 '/g
300
"16
"466
•Last Prices Quoted "Bid and Asked (Over
the Counter)
tCurb Market ttBond Market
NOTE: Balaban & Katz is listed on the
Chicago Board; Skouras on the St. Louts
Stock Exchange and Stanley in Philadelphia.
When you think of
INSURANCE
you are thinking of
S T E B B 1 N S
Specialists in Motion Picture
and Theatrical insurance for
the past twenty years
Arthur W. Stebbins & Co., Inc.
1540 Broadway N. Y. C.
Bryant 3040
Sheehan Closed Number of
Deals in Europe for Fox
(Continued from Page \)
French author, for five original stor-
ies for Fox. This is the first time
that the French dramatist has writ-
ten for the screen. He will arrive
in New York shortly and go direct
to Hollywood.
Screen rights to three European
novels were also bought by .Sheehan.
These include Herman Bang's "The
Four Devils," which will be directed
by F. W. Murnau, "Don't Marry,"
b_\- Bella Zenes, and "The Richest
Man in the World" by Franz Herc-
zeg, Hungarian novelist. While in
Vienna Sheehan contracted for the
music and story rights of "The Dol-
lar Princess". The interiors will be
filmed in Hollywood, but exteriors
will be made in Vienna and -Salz-
burg.
Another playwright, Cary Mayer,
author of "The Cabinet of Dr. Cali-
gari" and "The Last Laugh," was
also signed by Sheehan. His next
three plays, as well as his exclusive
services in Hollywood for a period
of years, now belong to Fo.k. Ber-
thold Viertek, stage director, also will
come here under the Fox banner,
commencing Jan. 1, Sheehan an-
nounced.
San Antonio Exchange a Success
Universal's experiment in opening
an exchange at San Antonio, Tex.,
has proved successful, according to
Martin Segiff, traveling auditor, who
completed transfer of the branch
from El Paso. R. L Payne is man-
ager of the new office. New Mex-
ico towns have been transferred to
the Denver branch and Arizona
towns to Los Angeles.
Mrs. Raid Opens Tour
San Francisco — Personal tour of
Mrs. Wallace Reid in the dramatic
playlet, "Evidence," which is being
booked in conjunction with her lat-
est starring picture for Gotham, "The
Satin Woman," opened at the Pan-
tages yesterday.
Sax Leaving for Coast
Sam Sax of Gotham will leave
for the Coast to be on hand when
"Blondes by Choice," third of the
series of 12 Gotham productions for
the current season, gets under way.
Claire Windsor is the star and the
picture is to be directed by Hamp-
ton Del Ruth from an original by
Josephine Quirk.
Distributors Grant
Protection Demands
(.Continued from Page 1)
general release of a picture with
Class p and Class E houses follow-
ing with successive seven-day clear-
ance.
Drastic in its provisions is the"
clause hitting at ten cent theaters.
This, it is stated here, may sound the
deathknell of the dime shooting gal-
lery, which under terms of the agree-
ment is not eligible to play a picture
until the fifty-third week after its
Class E run. The year's clearance
is provided for all theaters charging
less than 15 cents.
Sterling Completes Films
For Current Program
{Continued from Page 1)
Woman's Heart," "Red Signals,"
"Unknown Treasures," "Tongues of
Scandal," "In the First Degree,"
"She's My Baby," "Closed Gates,"
"Wolves of the Air," "The Cruel
Truth," "O What a Night!" and
"Face Value." The outstanding pro-
ductions on this list as far as per-
formance is concerned were "Closed
Gates," "Men of the Night," "In the
First Degree," and "The Cruel
Truth."
The six Banners are: "Christine of
the Big Tops," "Wanted— A Cow-
ard," "Dangerous Friends," "Devil's
Dice," "Thumbs Down," "and finally
"The Cancelled Debt.' Of these
"Christine of the Big Tops" stands
out prominently.
Louisville Scale Remains Same
Louisville — Operators here renewed
contracts at the old scale after ex-
hibitors refused to grant their de-
mands foi a $12.50 increase.
New Southwest Regional
Dallas— H. N. McNeill, and V. W.
Crisp, formerly on the StafT of "M.
P. Journal," now are associated in
publication of "M. P. Times." The
first issue was published Sept. 1. The
publication is to circulate in Arkan-
sas, Texas, Oklahoma and Louisiana.
Call
WAFILMS, Inc.
Walter A. Putter, Pres,
for
Library Stock Scenes
New York Hollywood
130 W. 46th St. S61 Seward St.
Bryant 8181 Holly 0764
Who Wants This Man?
The Jack of All Trades is seldom a successful business man, yet Versatility is
a great asset.
Experience in all the arts and sciences tends to make an ever-useful Ail-Around
man who knows "A little about everything and everything about something."
14. Lawyer. Practised law for fifteen years, enjoying the personal friendship
of many distinguished judges. Wrote a daily column on law matters for a year
on the Brooklyn Daily Eagle.
15. Purchasing Agent. Having had large experience with authors, novelists,
playwrights and writers of all kinds, I feel I have ability to buy their products
at the lowest possible price. I know I can drive a sharp bargain without causing
hard feelings, using diplomatic methods of getting what I want.
16. Studio Manager. Business efficiency as it is known in the outside world
cannot alwas^i' be, applied in the studios; but the fact remains that there is at
present ^nuch unne;cessary wastage. Numerous ways are obvious where much
money can be saved.
Box 20, The Film Daily
Ambassador Hotel, Los Angeles, Calif.
Chicago Trouble Endsi
as Musicians SettU
(Continued from Page 1)
cd by a give and take attitude by a,
concerned.
With theaters continuing to enjoj'
S.R.O. business, as picture-hungpj
patrons respond to the settlemen
all sides are declared to be glad th
strike situation is over, althougi
neither are said to be entirely satis!
factory with the settlement.
Prices Up in Wesco House
San Francisco — Wesco has raise
admissions and restored the Impei
ial. Market St. house, to its first ru
status. The house has been renc
vated.
Washington Has Three Year Contrac
Washington — New agreement b(
tween theaters and musicians m
stage employes is for a three-ye:
period, an increase of two year-- ;
heretofore.
Just 40 minutes from New York by train
'ImE SOAKPWALK IS GljORiPUS
'IHE Alibis L^EN Wlffi MtAI35
TITl- llorti^is A 'Pi^asan^'Reat
'Rpom 'Plus 'food-Only ♦8f'pcr5)ay
Ohen Alu,,Year
Henry H. 0<;rorcl — M^tjf.^y 0,rtefo'
Developing— Printing
and TITLES -
Specia\ixin% in First Prints
35 and 16 m. m. equipped
130 West 46th St. Bryant 498
WE NEVER DISAPPOINT"
rNCORPORATED
220 WEST 42^-° STREET
NEW YORK
PHONE-CHICKERINC 293
ALLAN A.LOWNES, CEN.MCR.
Wednesday, Sept. 7, 1927
DAILV
idii
fi
Theaters to Close as
a Tribute to Loew
(Coiitiniifd from Fage 1)
i( 2 P.M.. Xcw York daylitrlit sav-
iiR time Thursday.
Regret of the association was ex-
■rcssed in a resolution passed yes-
. rday.
Loew will be !)uried in Mainionides
I nu'tery. Cypress Hills. L. I., the
urial place of his parents. Funeral
-iTvices will he held at 11 a.m. Tiuirs-
lay. and the procession will start at
11:30 a.m. from the Pembroke estate.
I\ev. Dr. Aaron Kisnian will officiate.
P.nllhearers are: David Warfitld, Nicholas
M. Sclienck. David BtTiisteiii. Adolph Zukur.
>eph Mieh.aels. John (lolden. Lee Shubert,
Mfles M. Schwab, William Randolph Hearst,
.^Iward Schiller. Will H. Hays. Aaron Jones,
Arthur Brisbane. E. F. Albee.
Honorary Pallbearers are: Louis B. Mayer,
Joseph M. Schciick. Irving ThalberR, Sidney
Kent. Sam Katr. Felix Feist, Leopold Fried-
man, t". (.". Moskowitz. Joseph R. \'ogel,
Maurice Blumenthal. Richard Rowland, J. J.
Murdock, B. S. Moss. A. L. Erlanper, J.
Robert Rubin, Edward Bowes, Daniel E.
Pomerov, William Hamlin Childs, William
C. Durant, William L. Phillips. William Bra-
den, Messmore Kendall, Carl Lacmmle, Sime
Silverman, R. H. Cochran. W'illiam Fox, E.
W. Hammons, Joseph P. Kennedy. J. Homer
Flatten. Albert Warner, G. M. Baynes.
Charles H. Christie. Cecil B. DeMille. D. W.
Griffith. J. J. McGuirk, Samuel Spring. H.
D. Buckley, Courtland Smith, J. I. Schnitzer,
Mark Hyman. Morris Kohn.
Winkler Files Answer in
Cartoon Patent Suit
(Continued from I'dfii- 1)
they claim they obtained in 1914 and
which they contend prevent anytme
but themselves or those licensed by
them from making or selling ani-
mated cartoons.
Winkler Pictures in their answer
to the suit claim that since tiic pat-
ents were issued thirteen years ago,
Bray and Hurd have never prose-
cuted any court action to prove that
their patents were of any value or
validity. They further claim that the
patents are invalid and that their
company and other concerns using
animated cartoon processes are not
committing acts of infringement.
The further contention is made by
the defendant company that Bray and
Hurd were not the inventors, orig-
inators or first users of the particu-
lar processes used in making ani-
mated cartoons, but that these proc-
esses and methods were well known
and in public use before either Bray
or Hurd ever filed their applications
for patents.
Tributes continued to pour in re-
flecting the sentiments of the indus-
trv's leaders:
'Sidney R. Kent— The loss of his leadership
to the great business lie helped build and
guide to eminence cannot be estimated. The
loss of his sweet and generous friendship to
the countle!>s number who knew and loved
him, cannot be replaced.
Jesse L. Lasky — In the death of Marcus
Loew the industry has lost one of its build-
ers. It is with real sorrow that I heard of
his passing. Those who were associated with
him have lost a real friend.
t
Emil S. Shauer — Marcus I.oew was one of
the few men I could really say I loved. In
his death the motion picture industry has lost
a great genius who so ably led in the work
of organizing and making possible high grade
entertainment for hundreds of millions of the
worlds population. His passing at the zenith
of his career is not only a great personal
loss, but will come as a shock to those
whose playtime hours have been made lighter
and better by the able leadership of one of
the industry's great pioneers.
M. H. Hoffman — In the passing of Marcus
T Acw the world has lost a humanitarian — a
m of infinite good — a man whose personal-
V and kindliness left him without an enemy.
We who knew him not as the head of a great
nmanization but as a friend, will mourn hi?
•mssing with sorrow. He has gone to that
'urne from hence no traveler returns, but
< memory and deeds will he an everlasting
onument to those who will follow in his
otsteps.
Sam Katz — The business world and the en-
tire motion picture industry has lost one of
its most powerfully constructive leaders in
the death of Marcus Loew. The influence of
his dominant personality has been felt in every
branch of the business. He was one of the
nioneers. and from the first to the last a man
to »-espect nnfl admire. His Heath comes as
:> oe'-sonal loss to me as to all his steadfast
friends
T'^S'oh Plunke't. managing director Mark
Strand theater — In the passing of Marcus
T.o-w T have lost a very dear friend and the
■T^Hnstrv b^s Inst a great len'^er. My heart-
felt symp.-ithy goes out to his family.
i
p. T*". Wor»/1huU — Tt was my pleasure to
know Marcus Loew during the afternoon and
evening of ^is bfe and to nntic** w-th adnitra.
tion thnt during these two ppnnds of his
career he was abu»id:\ntlv bles^f^d w»th an ?c-
cumtilation of well-deserved fr^endshins. To
say that I regret the passing of Marcus Loew
seems a meager expression of my feelings.
He was a maker of stars. A genius of in-
dustry. .\ stndent of human nature and a
Back Friday
Al Christie, Eddie Sutherland and
Monty Brice who sailed several weeks
ago for Europe to develop the story
for "Tillie's Punctured Romance"
while en route, arrive back in New
York on the Aquitania Friday.
Toronto Settles
Toronto — The strike situation in
Toronto has been adjusted to satis-
faction of employees and theater
owners.
Lesser, Levy Here
Sol Lesser of Los Angeles and Col.
Fred Levy of Louisville are in New
York.
man whose remarkable gift of vision will be
forever reflected in the future progress of our
industry.
E. B. Hatrick — In the death of Marcus
Loew, the film industry loses a pioneer and
an outstanding figure, but the world suffers
an even greater loss — a lovable character
whose main object in life was to help someone.
E. V. Richards, Jr. — Marcus Loew was a
big man with a big heart, a rare combination
of big business. What a loss to all of us.
Al Lichtman. Harry D. Buckley and Ar-
thur W. Kelly. LTnited Artists executive
committee of three — "The motion picture in-
dustry attained prominence through the life
stmggles of a handful of men. Marcus Loew,
perhaps the greatest of them, has passed, and
we join in ?ilent tribute with every member
of the industry for which he did so much.
Eckman Testimonial Postponed
Testimonial dinner to Sam Eck-
man, former New York district man-
ager for M-G-M, who leaves soon for
Europe on a special assignment for
the company has been postponed in-
definitely owing to death of Marcus
Loew.
Death Postpones Opening
Pittsburgh — Opening of the Penn,
was postponed following announce-
ment of Marcus Loew's death.
N. Y. 'Premiere Postponed
The opening of tlie Canal Street,
new Loew theater has been postponed
from Thursday to Friday owing to
the death of Marcus Loew.
44
Oh Boy
riti Lucky^^
13th Semi- Annual
FILM GOLF
Tournament
September 13th
[Next Tuesday]
Bonnie Briar Club
Larchmont
Golphers— GooSers
Laughs— Big Eats
Prizes Galore— A
Hot Time For All
Here is my entry and ten dollars for the Fall Film Golf
Tournament :
The Committee
Elmer Pearson, Pathe Exchange, 35 West 45th St.
Bruce Gallup, United Artists Corp., 729 7th Ave.
Felix Feist, M-G-M, 1540 Broadway.
Don Mersereau, The Film Daily, 1650 Broadway.
Arthur Stebbins, 1540 Broadway.
J. S. Dickerson, Motion Picture News, 729 7th Ave.
Jack Alicoate, The Film Daily, 1650 Broadway.
A
mammtOmmtm
ihem
\
^■^>^i>
.i:;^^^>'
^^'^^^^
.^AeXv-
.v^'rc^'-
*Kfto
\^
<e
.fi
«,^
''The Industry's Neadliners
Are SNOWMAN'S GROUP
Si£iners'\ . . Tou KNOW that
. . . And already they're tfet-
tintf the Product — 20% de-
livered!—and when they dOr
NOW TNET TNANK TNEIR
STARS TNAT TNET SIGNED
RIGNT: ... It means PLENTY
when a hard-to-vlease Leader
like NAROLD B. FRANKLIN
cuts loose with an unreserved
endorsement of a whole
month's line-up! READ E YERT
WORD OF TNAT LETTER.
Then you'll know just how
YOU'LL feel when you «et
-.e-f^
>-vi
/
7
y
fh'^)^^
^<>HEWSPAPEK
vypiLMDOM
ilLLTHE NEWS
ALL THE TIME
/OL. XLI No. 58
Thursday, September 8, 1927
Price 5 Cents
Rock- Ribbed
ARMOXV prevails once
again in Chicago. Labor
troubles have been solved
[nd theaters are ])laying S.R.O.
iside from the fact that both
niplovees and employers at last
ocognized their obligation to
lie public, the incident carried
t far dcper significance.
Chicago, among other things,
rved to show how firm a hold
notion pictures exercise on the
nasses. \\'hen Windy City
oiks found they couldn't go to
lictures. the vast percentage of
!ie theater-going public simply
•amed the streets with nothing
) do.
IWandeHne Thousands
A statistical reporter made these'
^ liscoveries:
Dance halls showed a small iri-
"•ease in patronaRe durinp the period
I the shutdown. Libraries reported
"usual activity. Legitimate houses
■re, of course, packed. This was
!>ected. Fan mail to radio sta-
'is — average. Consumption of gas-
iine for pleasure cars — average.
Woman shoppers, thousands of
'hem. meandered through the loop,
failing to comprehend the "Theater
Closed" signs and not knowing how
''■> dispose of their afternoons.
It apnears to us that here is the
oest indication to date of how vital
a part pictures play in the ordinary
conduct of the .American nation.
Further, it becomes increasingly
evident how big a task this industrv
' rarries on its youthful shoulders.
'Any force that furnishes wholesome
idjversion to millions of people is
Iconstrtictive. This statement cannot
be denied, despite smart phrases con-
icocted by sophisticated critics and
' -ig!ied to muddy the waters.
No Apologies Necessary
The responsible factors in this in-
dustry understand what the short-
comintrs are, exactly as thev compre-
hend the extent of the progress made
UD until now. Cancerous growths
cannot be cut awav oyer night. Just
so long as the change for the better
cnnies carefully, it makes no great
difference that it comes slowly. This
industry does not have to make ex-
cuses to any individual or any group.
Tt is lustv and healthful enough to
■ I'ld on its own two feet.
K A N N
HUNDREDS TO AHEND
fINAl RITK fOR lOEW
Large Throngs Will Pay
Respects at Services
Today
Funeral services will be held for
Marcus Loew at Pembroke, Glen
Cove, L. L, at 11 o'clock this morn-
ing. Final arrangements were per-
fected yesterday.
The tribute will be unique in many
ways. Last night the difficulties at-
tendant upon the services became
evident when it became known that
hundreds of individuals ranging
from executives of the most promi-
nent organizations in the industry
to the lowliest of vaudeyiile acts
which played over the Loew time
would attend.
Police protection has been ar-
(Coittimied on Parje 3)
HOllYWOOD GRIEVES
OVER lOEW'S DEATH
Hollywood — Marcus Loew's death
has shocked Hollywood more than
any other single event in years. His
frequent visits here, especially in the
last three years when he came to
Hollywood in search of improved
health, had made him a familiar fig-
ure.
The same congenial traits and com-
plete friendliness which made for Mr.
Loew a host of friends wherever he
(Continued on Paiie 3)
Jack Retlaw Heads Wesco
Middle West Holdings
Los -Angeles — Jack Retlaw is new
president of the Frank Amusement
Co., in Iowa, which vyas taken oyer
by \\'esco in the deal holdings of
North .American Theaters. .Acquisi-
tion of the circuit gaye Wesco a foot-
hold in the ^fiddle West. Alexander
Frank, who has a 25 per cent inter-
est in the chain, formerly was presi-
dent.
Wesco's acquisition of a 75 per
cent interest in the Frank holdings,
(Continued on Pape 2)
Schines Ooen Another in Ohio
Sidney. O. — Continuing extension
of Schine activities into this state
from northern New York, the Ohio
has been opened here. Schine officials
attended the opening.
National Film Delivery by
Truck Is Plan of Horlacher
, No Extension
(Hash. Bur. of THE FILM DAILY)
Washington — No extension
of time has been given Para-
mount by the Federal Trade
Commission to report what
disposition the company has
made of the commission's or-
der to "cease and desist" from
block booking and theater ac-
quisition. The report is due
Sept. 13.
It has been indicated Para-
mount would request an exten-
sion and prediction was made
such a request would be gftant-
ed, pending the proposed con-
ference on alleged trade abuses.
PICKETING STOPPED BY
BALTIMORE EXHIBITORS
Baltimore — Preliminary injunction
has been obtained from Circuit Court
by Independent M.P. Operators' and
Managers' Union of Baltimore, Inc.,
in suit brought against M. P. Oper-
ators' Protective Union, Local 181,
officers and members, prohibiting the
latter from picketing or patrolling
(Continued on Page 10)
Allocation Arbitration
Up as Committee Meet
Second meeting of committees on
demands of the T.O.C.C. for alloca-
tion of product in Greater New York,
and revision of arbitration procedure,
was held yesterday at the Hays of-
fice. -A sub-committee was named to
summarize the various yicwpoints
and endeavor to report on a solution.
On this committee are: Charles L.
O'Reilly, J. Arthur Hirsh, John J.
Murdock, Joseph P. Kennedy and
Nicholas M. Schenck.
Pathe Right to Act As
P. D. C. Agent Recognized
Philadelphia — Pathe's right to act
as agent for P.D.C. was unquestioned
by the arbitration board here which
awarded two claims to the company
here in cases brought for fulfillment
of contract. Recently, the Washing-
(Coniinued on Page 3)
Firm Dickering with Auto
Company for Service
to Span U. S.
Philadelphia — Horlacher Film De-
liyery reported negotiations with a
large automobile concern for estab-
lishment of a film delivery service on
a national scale. Under the plan,
branches would be opened in all key
cities, with a fleet of trucks on hand
in each center to deliver film through-
out the territory.
Present organization of Horlacher
offers a strong nucleus for the pro-
posed national system. The com-
pany-, whose home office is here, has
branches at New York, Charlotte
and Atlanta. No indication has been
given of what automobile firm is
dickering with the Horlacher firm.
In the last few years, members of
the Hays organization have dis-
cussed a proposed national automo-
(Continued on Page 2)
DEPT. Of JUSTICE COOL
ON PROBES OE INDUSTRY
lyashin^lon Bureau of THE FILM DAILY
Washington — Officials of the De-
partment of Justice steadfastly re-
fuse to get excited over mergers ri
the film industry, despite countle&s
rumors of "gum shoe" squads and
special investigations which have
been circulated in recent weeks.
Mergers in the industry are scrut-
(Continued on Page 10)
New First Run Reported
Planned at Salt Lake
Salt Lake City — Local circles are
buzzing with reports of a proposed
new first run house which would
bring a nevy factor in the field.
According to report, a combination
interested in amusement enterprises
are sponsoring the venture assured
(Continued on Pane 10)
Third Dimension Preview
Plans are under way for a preview
of Tiffany's Third Dimension picture,
recently completed. It is the first to
be made of the picture acquired by
M. H. Hoffman, from the Swiss in-
ventor Burkhardt. Exhibitors and
editors will be invited.
DAILV
Thurs., September 8, 1927
&THE
«^FILMDOM
Vol. XLI No. 58 Thursday, Sept. B, 1927 Price 5 Cents
lOHN W. ALICOATE
Publlslief
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
•econd class matter May 21, 1918, at the
post-office at New York, N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica
tions to THE FILM DAILY, 1650 Broad
way. New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday.
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel : 'Phone,
Drexel 7000 and Washington 9794. London-
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London, W. I. Pan?
— La Cinematographie Francaise, 5, Rue
SaulnicT.
Film Exports During June
Total, 22,717,250 Feet
H'ashington Bureau of THE FILM DAILY
Washington — June film exports to-
taled 22,717,250 ft., valued at $643,-
641, of which 17,010,624 ft., valued at
$433,698 were positives, 508,664 ft.,
valued at $69,913 negatives, 4,015,-
555 ft., valued at $121,546 raw stock
and 1,182,407 ft., valued at $18,484
shipments to noncontiguous terri-
tories, according to figures compiled
today by the Dept. of Commerce.
For the second time in recent
months positive exports to Austra-
lia exceeded the 3,000,000 ft. mark.
Boliva was also a heavy importer,
with more than 2,000,000 ft., while
Spain imported over 1,500,000 ft.,
these three being the leading positive
markets for the month.
Two Beloit Houses Dropped
Beloit, Wis. — Dropping of plans by
another Milwaukee firm to build a
theater here, has led Saxe Enter-
prises, which operate the Majestic,
as well as a string in other Wiscon-
sin cities, to permit its option on a
site to expire. However, other plans
for extension of Saxe activities here
are under way.
Nat. Film Delivery
System Being Planned
(Continued from Page 1)
bile delivery service for films with
President Hertz of the Yellow Cab
Co., but the proposed deal fell
through.
New Owners at Mingo Junction
Mingo Junction, O. — The Grand
has been sold to L. W. Lisle by
John Lisle and J. Mark.
If You Are in the*
Market for Any Kind of
MOTION PICTURE
APPARATUS
CONSULT US AND SAVE
MONEY
SEND FOR OUR PRICE LIST
110 West 32'^St..Nc(«yoik,N.y.
Pbon* Paona. OSSO
Morion Picttire Department
U. 6. ud Cuicii* Ac«nta for Dabria
William Ornstein of the New York
office of Horlacher Film Delivery
declined yesterday to discuss report
that the company is planning a na-
tional delivery system.
"Any statement on such a proposal
must come from the company's home
ofifice," he declared.
Jack Retlaw Heads Wesco
Middle West Holdings
(Continued from Page 1)
gives it houses at Waterloo, Oel-
wein, Clinton, Sioux City and Cedar
Rapids. The chain is second largest
in Iowa, where it is in direct competi-
tion in several cities with Blank En-
terprises.
Through its holdings in Iowa, its
first in the Middle West, Wesco,
which long has been reported plan-
ning to extend activities eastward, is
expected to obtain other theaters in
the Middle West.
Strike Danger in Canada
Ended by Toronto Peace
Toronto — Strike danger has passed
so far as Canada is concerned, as a
result of settlement of the local situa-
tion. .\ three-year agreement has
been signed by musicians and exhibi-
tors averting a strike which would
have involved 1,000 employes.
Previous to signing the contract
Famous Players had secured an in-
terim injunction restraining opera-
tors and other employes from join-
ing with musicians in walking out
on the ground their contracts had not
expired.
Toronto musicians gained increases
approximating 65 per cent of their
deinands. with full increases for the
third year of agreement. Managers
also are restricted to ten weeks dur-
ing summer months in which per-
sonnel of orchestras may be reduced.
Musicians agreed to reduce their in-
termissions from 30 to 20 minutes
in each performance.
Movietone with "7th Heaven"
Movietone score and choral accom-
paniment will be used in connection
with the run of "Seventh Heaven"
at the Roxy. S. L. Rothafel and Erno
Rapee arranged the score. Scores
also have been arranged for "Sun-
rise," which is to play the Times
Square, and for "Mother :Machree,"
soon to open in Xew York.
"Kid" Set at Chicago
"The Patent Leather Kid" opens
at the Woods, Chicago, Sept. 19.
South Experiencing Boom
!Many theaters are being built and
others, put out of business by the
flood, are being reopened. W. E.
Callaway, southern sales manager for
First National, stated yesterday on
his return from a trip to southern
branches.
St. Louis Grand Central is
to Exit as First Run
St. Louis — Report has it that suf-
ficient big pictures were not available
to convert the Grand Central into an
extended run hojse. Paramount, it
is said, did hot look with favor upon
a plan that would place its big pic-
tures in any first run theater in which
the company was not interested. The
Missouri and Ambassador are the
Paramount first runs. These houses
are operated by Skouras Bros.
Loew's State, available for first
runs, showings did not consider the
Grand Central necessary to the suc-
cess of M-G-M gross receipts in the
St. Louis territory. So with Para-
mount and M-G-M. 'out' available
product was so harrowed it was prac-
tically out of the question to adopt
that policy for the Grand Central.
There also is some speculation as
to the possibility of the Grand Cen-
tral being' taken over by Warners as
a home for Vitaphone. However, so
far as known, no definite negotia-
tions of that nature are now under
way. Vitaphone had a limited run
at the Capitol formerly the down-
town first run house of Skouras
Bros. Enterprises. The policy ran
ten weeks while Warners had to pay
rent for six months. The rent ran
on although the house was dark.
Perhaps the Grand Central will
quietly pass out of the picture — as the
Capitol has apparently done. Several
neighborhood houses of the Skouras
chain have met a similar fate.
"U" Building Program all
Peak During September |
Universal's building program came
to a peak Labbr Day when the $1,000,-
000 Park Plaza, 2,500-seat house lo-
cated at University and Tremont
Aves., the Bronx, opened. This will
be the third Universal house to open i
within a period of a week, the Ken-
osha having opened Sept. 1 and the
Revere, Revere, Mass., Aug. 31. Daitj
Michalove's plans call for two more
openings this month, the Universal
in Brooklyn and the Rivoli in In4
dianapolis, both of which houses are^
having the finishing touches put on'f
this week.
The Park Plaza premiere will bet
in charge of Claud Saunders, former--
ly with Paramount, who has been?
appointed managing director of thei
house. W. V. Callahan is house man-i
ager. Universal claims the ParkI
Plaza will be the outstanding "neigh-
borhood" theater of New York.
Haynes Wins Ohio Tourney
Cleveland — William Haynes (Al-
len manager), won first prize in the
annual golf tournament of Loew's
Ohio Theaters. Other winners are:
Holland Haynes, his son, (Allen);
L. C. McDougal, (Allen)); Kenneth
Reid, Doan, and Mickej^ McCafTerty
(State).
Mochrie Headquarters at Cincinnati
Cincinnati — Robert (Bob) Mochrie.
Pathe division manager, has moved
his headquarters from Pittsburgh to
Cincinnati which is more centrally
located to handle the three offices in
his division, namely, Pittsburgh.
Cincinnati and Indianapolis.
Elizabeth Lonergan Returns
Elizabeth Lonergan arrived i-n New-
York yesterday after making a sur-
vey of British film conditions, con-
ferring with "Kinematograph Week-
ly," and "Picturegoer," of which she
is American representative.
WANTED
Salesman in each territory to
handle something new in mo-
rion picture advertising. Needed
by every theatre. You should
make $100 weekly. Quick ac-
tion will put you next to the
niftiest idea in years. Wire
address and telephone num-
ber to
K. WOODWARD
c-o E. Main Street
Uniontown, Pa.
Paramount Week Opens
Tenth annual Paramount Weeki
is under way in theaters throughout)
the U. S. and Canada.
mmvi
— PAULINE GARON
ARRST DIVISION PICTURE
The PEP of the PROGRAM
PRODUCING - DISTRIBUTINQ
Novelty Short Subjects
To EXCHANGES and THEATRES
729 SEVENTH AVt, NEW YORK
AMALGAMATED
VAUDEVILLE AGENCY
Attractions for
Picture Theatres
Standard Vaudeville Acts
1600 Broadway, New York City
Phone Penn. 3580
!
i
DAILV
llolly^vood Grieves
Over Loevv's Death
'J
(,C'antinued from I'age 1)
tiv«!led had endeared him to the film
ony.
'V partial list of the many tributes
t.his memory follow:
Jouglai Fairbanks- 1 was shocked and
-i liy Ihc death of Marcus Loew. My
■ sympathy Roes out to liis family.
rph M. Schenck— Marcus l.oew's death
nin> a terrible loss to everybody in the
IKion picture business. I started in the
ijw business with him. His death shocks
■rold B. Franklin — ^Words cannot express
personal loss I felt when informed of
death of Marcus Loew. He was a
man and a real personality. His mem-
will live forever.
i-ouis B. Mayer — Marcu? Loew is gone.
b the wonderful spirit of Marcus l.oew
k live on through the ages. Undoubtedly,
'St beautiful personality of the amuse-
.\orld of modern times, Marcus Loew,
■nine of his friends has put it, was the
Ateit star of all, both in motion pictures
Tin the field of the spoken stage.
amuel Goldwyn — I feel that in the death
0 Marcus I.ocw, I have lo»t a dear friend
»• the industry has lost a great leader.
P. Schulberg — -Marcus Loew is not
m- hut will live with us forever. His per-
V endeared him to the thousands who
uhom he came in contact throughout
h career. There will never be another Mar-
,ci Loew. but the memory of this colossal
In) will at all times he an inspiration to
e-yone connected with the production of
irion pictures.
-ving Thalberg — 'The news of Mr. Loew's
dih leaves mc numb. The most wonderful
Kinality in the amusement world has passed
A great friend has departed.
irry Rapf — This Is a terrible shock. T
lot think of words to express my grief,
unt Stromberg — ^A brilliant flame of gen-
has been extinguished. A warm friend.
onderful father, a devoted husband and a
American citizen has passed on. The
s of his death is too overwhelming to be
rr understood or expressed.
Earner Brothers — One of the best show-
that ever lived passed on. The whole
sement world will mourn his loss>. His
h will come as a tremendous shock to
( yone who knew him. He had millions
>f|rimds.
rank Newrtnan — There is not a person in
}\ world of show business who will not
the loss in the passing of Marcus Loew.
H wis a genius and one of the most be-
nd personalities of theatrical history.
ol M. Wurtrel — Tn the death of Marcus
(-W. the motion picture industry has lost
V of its greatest leaders and the American
Jtlic has lost the services of a man who
a'ted incessantly for their entertainment
M pleasure. Marcus Loew's record of
'levement is one of the most remarkable in
Arrican industry and to the hundreds who
him well the loss of tV-is kindlv, con-
e and gentle friend will be felt most
Eisbane Declares Loew's
Place Cannot Be Filled
.rthur Bri.sbane, noted editor, de-
'fid the lead in his editorial in the
i^v York .American yesterday to the
)?5ing of Marcus Loew. He said:
,. VlarCTis Loew's death is a loss to the
*'d's happiness. His friends must find
•ofort in remembering that he gave pleas-
urto millions.
Replacing thousands of liquor saloons
r»; hundreds of cheerful theaters, he pro-
Ivil relaxation, pleasant, instructive amuse-
'm:.
; ie was a good -Vmerican, as simple, sin-
<»i unpretentious in prosperity as he had
^e in years of hard poverty. His able
•Tiates will carry on his work and inves-
* in hi? institution will be protected.
■larcus Loew himself, always cheerful,
a 'il friend, more worried about the welfare
>( -Hers than about his own, cannot be
'■4.
iiat Samuel Johnson said of the death
rrick may truly be said of Marcus
« death eclipsed the gaiety of na-
and impoverished the public stock of
'■ss pleasure."
Hundreds to Attend
Final Rites for Loew
{CaniinufJ jiom I'age 1)
ranged. No cards arc necessary in
order to secure admittance, but a
general supervision will be exercised
at the entrance of Pembroke by Ma-
jor Edward Bowes, Joe Vogel and
Howard Dietz.
The services will not be long. At
11:30 it is anticipated the funeral
cortege composed of the immediate
family, the pallbearers and perhaps
the entire managerial personnel ot
the Loew houses in Greater New
York will start for the Maimonides
Cemetery in Cypress Hills, in Brook-
lyn.
The managers met at 8:30 this
morning and started at once for
Pembroke in a long line of limou-
sines. Tiieir tribute to Mr. Loew's
memory takes the form of a huge
floral offering, fashioned like the
proscenium of a theater stage and
covered with a blanket of orchids.
In tiny rosebuds the words "His
Last Curtain" appear on the curtain.
In New York, practically every
organization in the industry will pay
tribute to the late pioneer by clos-
ing cither for the entire day, or part
of the day. Some will cease oper-
ations at two o'clock, the approxi-
mate hour at which the prayers will
be offered over the remains.
The Hays organization will close
for the day. The M-G-M studio in
Culver City will shut down. The
Loew theaters and many others
scattered throughout the United
States will not open until two
o'clock. In New York, Loew houses
will start their performances
with an organ rendition of "Lead,
Kindlv Light," while a soft .spotlight
will play on a portrait of Mr. Loew
on the stage. Arrangements to this
end were made yesterday at a gen-
eral meeting of the New York man-
agers.
All studios and all exchanges
throughout the country will pay re-
spects by a five-minute cessation
from all work at two o'clock. Thi^
mark of respect will be observed by
THE FILM DAILY.
Tributes Pour In
Regrets at the death of Marcus
Loew continued to pour in at the
Loew estate, the headquarters of
Loew's. Inc. and at M-G-M yester-
day. Typical of the general tone of
the messages are the following:
Harold Lloyd — "T am shocked beyond
measure to learn of the passing of Marcus
Loew, The motion picture industry has
suffered an irreparable loss, for in Mr. Loew
it had a leader whose personality, energy,
fair dealings and sound judgment made him
a prime motivating figure. In the years I
have known Mr. Loew, he was always kind
and generous in his treatment, not only tri
those whose position demanded his attention,
but to those who were struggling for a foot-
hold.
Will Rogers (in the New York Times) —
T happened to know * * * Loew intimately
for 20 years. Now a man has died in the
movies that all the hysteria and eulogies that
'hey generally bestow can rightly be used on.
M.Tt-cns Loew was a man.
Nathan Burkan — How can one find words
♦o adeouately express the loss? The grief
over ^farcus Loew's death will be xiniversal.
There is one satisfaction. He realized all
of his ambitions. He lived long enough to
see the fruition of all his plan?.
Sam Sax — Tn adding my tribute to Marcus
Loew, I can only emphasize and repeat the
sentiments of the entire motion picture indus-
try. A game fighter, a square shooter and
withal a kindly gentleman — the film business
i> britcr for having had its Marcus I^oew.
Edward J. iSmith — The names of Marcus
Loew — a pioneer in motion pictures, will
stand always as an inspiration to all who
have the welfare of the industry at heart.
lie was an acknowledged and highly re-
spected leader, setting an example that wiTl
live for posterity. His passing was a sad
blow but his memory will be a guiding light
to those who are left to carry on his high
ideals.
T. O. C. C. Sends Condolences
Sol Raives, president of the T. O
C. C. yesterday sent the following
communication to Mrs. Loew:
"The Theatre Owners' Chamber of
Commerce, through its executive
committee in special session today,
wishes to tender you our sincere re-
grets and sympathy iri the loss of
your dear husband. For many years
lie was a member of our association,
and we feel we have sustained the
loss of a very dear friend as well
as of a just and upright leader in our
industry."
M.P.T.O. Appoints Committee
The M.P.T.O. A. will be represent-
ed at the Loew funeral this morning
bv the following:
R. F. Woodhull, president; M. J.
O'Toole, national secretary; J. XV.
Walsh, chairman of the administra-
tive committee; A. Julian Brylawski,
chairman of the board of directors
and Louis M. Sagal, chairman of the
national treasurer. Fitting resolu-
tions in Loew's memory were being
drawn up yesterday.
A.M.P.A. Postpones Election
Out of respect to Marcus Loew,
the A.M.P.A. has called off the week-
ly meeting and luncheon which was
to have been held at the Cafe Bou-
levard, today. The annual election of
officers, which had been set for to-
day, will take place one week later,
according tq Walter Eberhardt. Those
who will be up for election and the
offices for which they have been nom-
inated include: Bruce Gallup, presi-
dent; Lou Young, vice-president;
George Harvey, treasurer, and James
Zabin, secretary.
Famous Parisian House Is
Switching to Picture Policy
Pari.s — News that the Theater des
Champs-Elysees is to be converted
into a picture theater has caused a
sensation here, as it was one of the
last theaters that was expected to
turn to films.
It will reopen in October under
a combination policy.
HENNEGAN
Program
Covers
*'the finest
you can buy"
Write for Samples
The HENNEGAN CO.
CINCINNATI, Ohio
Hollywood Happenings
Marshall in "GorUla"
Tully Marshall has been signed for "The
Gorilla," to be produced by A?her, Small
and Rogers for release through First Na-
tional.
Preparing "The Cheer Leader"
"rhc Cheer Leader" is being put into con-
tinuity form by Jack Casey. This Gotham
production will follow "Blondes by CThoice"
which goes into production in a few days.
New Gibson Film Started
Hoot Gib.son has started production of
"Western Suffragette?," in which Gloria Hale
plays opposite. Others in the cast are Nora
Cecil, Uan Crimmins, Rose Gore, Joe Rick-
son, Howard Truesdel, George Ovey and
Heinie Conklin. Reeves Eason is director.
Fox Company at Laguna Beach
Ted McNamara and .Sammy Cohen, with
Frank O'Connor, the director, and a com-
pany including Ben Bard and John Hilliard,
have gone to Laguna Beach to shoot marine
sequences for their current feature comedy,
which has not yet been named.
McGuinness Completes Original
James K. McGuinness has completed an
original story which is to go into production
soon at the Fox studios entitled "The Girl
from Havana." Philip Klein will supervise
the picture.
Pathe Right to Act As
P. D. C. Agent Recognized
(Continued from Page 1)
ton board recognized Pathe as P.D.C.
distributor, after the company's right
to such recognition had been ques-
tioned.
Effort of exhibitors to secure re-
lease from P.D.C. contracts on what
they believed was a technicality, be-
cause of the Pathe-P.D.C. merger,
will meet with unsympathetic action
by arbitrators, it is indicated.
PATHE NEWS
has no superior
in Hartford, Conn»
Hartford, Conn.
Sept. 7, 1927
Ray Hall, Editor,
Pathe News,
New York, N. Y.
We consider PATHE
NEWS important part of
our program. It has no
superior in this city.
Clarence W. Seymour,
Pres. Allyn Theatre Corp.
iiimritfWiMtiM
If
/ IKE Lighthousea
the theatres o
FOX PROFIT PICTUREe
beacon-lights of soun<i
J
LOEWS CIRCUIT
N. L. NATHANSON
COMERFORD CIRCUIT
STANLEY-FABIAN CIRCUIT
SCHINE CIRCUIT
GREENFIELD CIRCUIT
UNIVERSAL THEATRE CIRCUIT
E. J. SPARKS CIRCUIT
BUTTERFIELD CIRCUIT
I
17 Theatres Metropolitan district of New York City and Brooklyi
Famous Players — Canadian Circuit
59 Theatres in Pennsylvania
New Jersey
42 Theatres in the state of New York
San Francisco — Sacramento — Santa Cruz and Honohdu
Seattle and State of Florida
Jacksonville — St. Petersburg and West Palm Beach
Grand Rapids — Lansing — Saginaw and 8 other Michigan cities
It will pay you to stud)
N
guiding navigation
these men who play
Iflot the country with
showmanship.
' MPSON-ZIMMERMAN CIRCUIT
I.MALL-STR Al SBURG CIRCUIT
;. H. BUCKLEY
IVRRY GOLDBERG
.GUIS MARCUS
tEGORSON CORPORATION
V^ILMER & VINCENT
vVTHAN YAMINS
lERLE DAVIS
BuiTalo — Cleveland and Pittsburgh territories
30 Theatres in Brooklyn and Long Island
Leland & Clinton Sq., Albany
Omaha and Nebraska Cireuit
Salt Lake City
Eastman Theatre, Rochester, N. Y.
Harrisburg, Pa.
Fall River, Mass. and Newport, R. I.
Butte, Montana
their campaigns on
EAST SIDE, WEST SIDE
' teoTge O'Brien Virginia Valli
NONE BUT THE BRAVE
fadge Bellamy Edmund Lowe
SILK LEGS
Madge Bellamy
LUNA PARK
ictor McLaglen Greta Nissen
Charles Farrell
FRENCH ANKLES
Madge Bellamy
WIDOW-IN-LAW
Sally Phipps
HOLIDAY LANE
Earle Foxe
SUGA^R DADDIES PUBLICITY MADNESS
Mary Duncan Lois Moran Edmund Lowe
THE GAY RETREAT HIGH SCHOOL HERO
Sammy Cohen Ted McNamara Sally Phipps
THE UNKNOWN BEAUTY VERY CONFIDENTIAL
Olive Borden Madge Bellamy Mary Duncan
and in addition
WHAT PRICE GLORY
Victor McLaglen, Edmund Lowe, Dolores Del Rio
R O F I T
wit^ FOX
PEfE HARRISON PICKS
"AuasIhe Lone WoLr- ^
AS AlfOrHER NONET- _
MAKER FOR.
rou
im4^
suspense ttaoug^.^.^ to td^ one feels symP
one's ntter w also because ^^^g^t by ^
out each time, i^st "^ °„ook comes «
the hero ^^'^.ttyrnP^^^Jn committing a-y cn«
perhaps this > shown c° prove to tn
i3Ct that he ;«^vhat he do^^J ending °^^X Ks :
cfv with tbe ^/'^''' elodratnas. J^ ^q m t
away ^t. crook ^^ . ^^ the hero, >^ , \
<^^^" ^Ae spectator ^^hen ^ declare ^h^^,
was helpins p^j^gjve.s tna ^^.^ ^j the ,
Md !»"" * the pe»t-;d hta » ' *?*■
ready to g ^^ ^P ^'^ TT ,, a custom o"^ ;
gets loose, n ^^^^seli as a pistol r
. and disg^^^f tt the-po^^,^ ^^ .^^V, had i
c>^^ f \^{r and at ^^^/beiore tuey ^,
^^ '^f irom the crooks, ^ ^.^^^,,ou x^ia
jewel iroxn ^^^^^^^ m
portuuity to
iiBaa;;^-^:'
The Rpf t Ray OFIire
ihe
,tory
iounded on u-^ ^^^Vi
rts ^:^o"i the parts ^^^^ ^ 3 g-
& od-o^Va French -°",f £ed ^gf brothf.
S^^^ the proceeds %^ ,^^ \^o^^%^r^n^^ ^^Uom
^■f^ had been 3a>\e<i. who are ^ ^^ro, >^t^
vvho nau ,jonal cruu ^^eed. °", recovers "
\nie internai.i>^ ^^^^y *"^a crook, /®^" v,e heroine
t ? oi her jewel- ^ „owned « ^^^jore the i ^.3
the crooks t unk a J^^ .^ ,^e b«^^'^, ^akes the c
cretly and Pj^ ^\ rts loss J^^^^^ ^°a.da e the jewel
VS'th^t^H Veterine iaUs - e^^thJ .ewatd. M
; fooled by the J ^i the croo ^e inw ^^y he
° ° '.sed theni- , tjightenb, tne «^ g_ On tnc ^^^s.
crobseu ^^^ tris „ton^ ° Tj„ then disavf
tonis othcer osed 'r"*\evvel. We ^"^^.^shes to tn-
The bero lea^ ^^, .epulses ^ too,;- ^^,,o play, he
he?o ^^^^^^Juf e^ve^-. '' 'Sen?^-^^^^^^^^^ X crooks
^^^^ ^ "'^ised and begs h dob^iiSUS-^
are ar^^esteQ. ^^
o
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sthe
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PERFECT
.STARRING
WITH
n
LTTEU
LOIS WILSON
STORT RT
LOUIS JOSEPH YJLNCE
RIRECTER RT
EDWARD H. GRirfflTH
*-- w W
THE
«^E2
DAm2^
Thurs., September 8, 1927
LAST MINUTE DEVELOPMENTS IN
THE INVESTMENT FIELD AND THE
DAY'S QUOTATIONS ON FILM ISSUES
Financial
HOW BANKERS VIEW MOTION PIC-
TURES—WEEKLY RESUME OF IN-
DUSTRY'S FINANCIAL STRUCTURE
TRUST LAW REVISION
[XPKTEO TO BE URGED
Washington Bureau of THE FILM DAILY
Washington — Revision of the Sher-
man anti-trust law to prevent a cor-
poration from owning stock assets of
other companies, so as to create a
monopoly without running afoul of
the law, is expected to be sponsored
by the Administration at the forth-
coming session of Congress. Presi-
dent Coolidge, it is stated, will have
several recommendations to make on
the proposal in his next message to
Congress. Film companies' stock
{Continued on Page 9)
Quotations
Hal Roach Stock Slated
for Los Angeles Chain
Los Angeles — Frick, Martin & Co.,
is to handle trading in the Hal Roach
Studios issue of eight per cent pre-
ferred which is expected to be placed
on the Los Angeles Stock Exchange
at the next meeting of the board of
governors.
Hal Roach is declared to control
most of the common, which is said
to be held by less than a dozen per-
sons. The company, on Jan. 29 last,
had assets of $2,009,188 applicable to
the preferred, which is $62.70 for each
$25 par value share of preferred out-
standing. The firm has $1,667,868
current assets and $92,034 current
liability. Roach started the company
in 1914 with a paid-in capital of
$7,500.
. 58^8
.'l67"
. 67
' 18
*tAm. Seat. Vtc.
»tAm. Seat. Pfd.
Balaban & Katz .
*Bal. & Katz Vtc
Eastman Kodak .
*tFilm Inspection
•"First Nafl Pfd.
Fox Film "A". . .
tFox Tiieaters "A'
*Intern'l Project
Loew's, Inc 54 J^
ttLoew's, 6s 41WW.103J4
tfLoew's, 6s41x-war 994^
*M-G-M Pfd
M. P. Cap. Corp.. 7^
Pathe Exch. "A". 29 }4
ttPathe Exch,7s37. 97%
Paramount F-P ..105J4
•Paramount Pfd
ttPar.Bway.5 J^sSI . 100%
••Roxy "A" 31
**Roxy Units 36
**Roxy Common . . 8
Skouras Bros 36
Stan. Co. of Am. . 67"^
tTrans-Lux Screen. 454
Univ. Pict. Pfd... 101
*tUniv. Pict
tWarner Bros. .. 15"/^
Warner Bros. "A". 23 M
High Low Close Sales
58
166'
66J4
17
54H
10354
99M
'm
29
977/8
104
100 ji
29
35
7
36
67
101
\SV2
23
47
48
58%
73 K
166
4J4
67
500
400
iy% 3,900
8/2 ....
54M 3,10c
10354 22
995i
247^
754
29
97%
1
'260
1,10c
7
10454 12,300
119% ....
100% 2
36
6754
101
32 54
1554 100
2354 1,600
600
CO
•Last Prices Quoted ••Bid and Asked (Over
the Counter)
tCurb Market ttBond Market
NOTE: Balaban & Katz is listed on the
Chicago Board; Skouras on the St. Louis
Stock Exchange and Stanley in Philadelphia.
EDWARD B.SMITH
&C0.
Members New York, Philadelphia
and Boston Stock Exchanges
Corporate
Financing
Philadelphia
New York Boston
$150,000,000 Involved in
Fox Theater Building
Total financing of the Fox theater
expansion program will involve an
estimated $150,000,000 it is declared.
Arrangements for the financing are
being made by Halsey, Stuart & Co.,
and E. H. Rollins Co.
In the program are included two
New York houses, the Roxy Midway
and Roxy Mansion, and Fox houses
at Detroit, St. Louis, Kansas City,
Los Angeles, San Francisco, Brook-
lyn, Newark, Philadelphia, Boston
and Washington.
Doubling of Fox Euronean
Gross in Year Predicted
Gross business of Fox in Europe
will double during the next 12
months, Winfield R. Sheehan, vice
president and general manager, stated
on his return. Pictures he said, have
added many new countries to their
market abroad. These include Italy,
Hungary, Czecho-Slovakia. Bulgaria,
Roumania and northern Africa. These
new territories have created a big
demand for pictures.
"In England, Germany, France,
Belgium, Holland and Poland, our
gross business will be more than
doubled in the next 12 months. That
is. the period from Aug. 1927, to July
1928.
Trenton Stock Offered
Trenton, N. J.— Charles Hildinger
and Milton Herschfeld plan to open
the Lincoln by March, seating 3,000.
The operation represents an outlay of
$1,500,000 by bond issue, stock in the
company being offered for sale by the
promoters.
Order Now
Publication last week of a
reference list of literature on
motion picture fi n a n c i n g
brought a flood of inquiries and
requests for the publications
listed. These publications are
informative booklets and com-
pilations prepared by leading
financial houses interested in
film financing. Copies may be
obtained by addressing re-
quests to THE FILM DAILY.
STEADINESS OE LOEW'S
IS EEATURE OE WEEK
By C. C. Cartwright, B. F. Shields & Co.
Announcement of Secretary Mel-
Ion's September financing plans, es-
pecially in regard to refinancing of
the Second Liberties, forecasting
continued easy money rates, acted
as a stimulus to an already strong
market, carrying many stocks into
new high ground. These included
U. S. Steel, General Motors and a
number of the standard rails and
industrials.
The outstanding feature in the mo-
tion picture group of stocks was the
steadiness of Loew's Inc., following
the sudden and unexpected death of
Marcus Loew on Monday. On nom-
inal volume of trading, the stock
closed last night at 54, off only one
point during the week. It was gen-
erally known that Loew had prac-
tically retired about three years ago
(Continued on Page 9)
M.P. Capital Cuts Working
Capital and Builds Surplus
M.P. Capital is engaged in reduc-
ing working capital and building up
a larger surplus through conserving
cash resources, and so passed the
quarterly dividend of 25 cents on the
;ommon. Net income for the seven
months ended July 31 was $161,762
(Continued on Page 9)
WE FINANCE
Production
Theatre Building
Equipment Accounts
or any other activity in
the Motion [Picture Business
rp-
Capital anil surplus over $2,800,000
FRANK R. WILSON, Pres.
51 E. 42nd St. New York City
mvy
U"EILM AND THEATER
EIRMS TO CONSOLIDATE
First steps toward eventual con-
solidation of Universal Pictures
Corp. and Universal Chain Theaters
Co. have been taken by the directors
of both companies, it was announced
today.
Directors of Universal Pictures
voted, in consideration of the ac-
quisition by the corporation from Carl
Laemmle and others of a substantial
majority of the common stock and
all of the management stock of the
theaters corporation, to enter into an
agreeinent under which the pictures
(Continued on Page 9)
For Theatre
Mortgages and
Insurance
HAROLD
J.
COHEN
201 W.
49th ST.
N. Y. C.
EDWARD
G.
JOSEPH
CIRCLE
0206
9964
Theatre Brokers
WE
Buy — Sell — Lease
Promote — Finance
Motion Picture Theatre Anywhere
SofSermati Bros., Inc.
1560 B'way New York City
Phone Bryant 3607.8-9
WILLIAM E. LAUER & CO.
Members N. Y. Stock Exchange
1560 BROADWAY, N. Y. C.
W. AUERBACH, Manager
Tel Bryant 1780
Qive Up Orders Accepted
MAIN OFFICE
50 BROADWAY, N.Y.C.
TeL Hanover 3350
THE
Thurs., September 8, 1927
■^an
OAILV
ELit
fro
By R
tie
from "Lots"
RALPH WILK
CARL HIM, film editor of the
Harold Lloyd unit, is a keen stu-
i III of baseball. He was formerly
1 infielder on a Coast independent
,ini, which played three times a
Acek. Carl went through one season
without making an error.
* ♦ *
N. Daks does not mean
North Dakota. It is the name
of one of the dancers at the
Roxy.
* * *
Tony Hughes, a likeable pive-
nile, who is finishing work in a
Pathe serial, ivill appear in "Send
No Money," a play. Tony's work
in "The Crimson Flash," a serial,
was so well liked that he ivas the
first player engaged for "The Frog,"
a serial.
* * *
One of the industry's busi-
est and most capable execu-
tives is John L. Murphy. He
has been tvith Harold Lloyd
since Harold's "Lonesome
Luke" days.
* ♦ *
Sidney Golden, who directed
"When a Womayi Loves," is now
editing the production.
* * *
Margaret Livingston's juvenile
acrobatic days stood her in good
Btead when she made a personal ap-
pearance in San Francisco. Her
entrance ^vas a somersault and took
the fans iy stirprise.
* ♦ *
By the way, Margaret is stopping
at the Ritz, but she is about the least
"ritzy" star in the profession.
Trust Law Revision
Expected to Be Urged
(Continued from Page 8)
ownership would come under scru-
tiny under the proposed revision.
Assistant Attorney General Dono-
van, who has been handling monop-
oly investigations, is declared to have
made recommendations to the Presi-
dent, pointing out that the Dept. of
Justice has found its hands tied in
meeting the situation. The only way
to safeguard against law violations,
it is declared, has been for consent
decrees made by the department and
the corporations. However, in event
the corporations decide to refuse such
decrees, the department is understood
to doubt whether it could legally en-
force its demands if the corporations
appealed to the courts.
Probable naming of a committee of
business and government represents
to "clarify" the anti-trust laws, is
seen following consideration by the
President at the Summer White
House of proposed amendment of
the laws. This would result in mak-
ing some provisions more drastic and
modifying others.
Steadiness of Loew's
is Feature of Week
(Continued from Pane 8)
from active direction of the vast en-
terprises bearing his name, and the
steadiness of the stock following his
death apparently reflects the confi-
dence of the investing public in the
strong organization which he had
built up and its ability to carry on
the business in the same successful
manner which has made this com-
pany a leader in the industry during
tiie last few years.
Paramount closed at 104%, a gain
of over two points during the week
and of IS points above the low point
a few weeks back. Paramount is
having several films, representing a
heavy investment, ready for release
during the coming season. Several
of these already have been tried
out by Broadway showings. Current
success of "Wings" and "Under-
world" on Broadway indicates the
company has two more big earners.
P'ox "A" closed at 67, up two points
on favorable earnings reports and on
news of the success of "What Price
Glory" at the Ro.xy, where it played
three weeks. Warner Bros. "A,"
closing at 23%, also was up two
points.
II
Buys Oklahoma House
Perry, Okla.— E. Huston has pur-
chased the Lsis from A. D. Hopkins.
"U" Film and Theater
Firms to Consolidate
(Continued from Page 8)
corporation will guarantee for two
years from Aug. 15, 1927, and under
certain conditions, dividends on the
first preferred stock of the theaters
corporation. The proposal was ac-
cepted by the directors of the the-
aters corporation. In connection with
the payment of the September divi-
dend, further details regarding the
guaranty are to be mailed to stock-
holders.
Daniel Michalove, general manager
of the theaters corporation, reported
to directors of the pictures corpora-
tion that earnings of the theater com-
pany had improved materially toward
the end of summer, and that with the
opening of five new houses now un-
der construction within the next two
months, a further substantial improve-
ment in earnings was expected.
M.P. Capital Cuts Working
Capital and Builds Surplus
(Continued from Page 8)
after Federal taxes and all other
charges, showing an improvement
over last year.
The company repurchased part of
its five-year rebentures, reducing to
$560,000 the amount outstanding of
its $2,000,000 issue. Regular quar-
terly dividend of two per cent was
declared at the directors meeting.
Roxy Passes 3,000,000 Mark
During the run of "What Price
Glorv," the attendance at the Roxy
passed the 3,000,000 mark.
Remodel Gainesville Houses
Gair.esville, Tex. — The Cozy has
reopened after extensive improve-
ments. Lyric now is being remod-
eled by Mrs. Emma Cassady.
the boss and I played
golS at Bonnie Briar
Country Club labor day
and all -we could think
of Mrhile playing those
IS holes viras ^what a
vironderful day ^ras in
store for those ^rho are
lucky enough to be
among those present
Sept. 13th.
after playing this splen-
did course he must have
had a iveak moment for
the first thing he did
Tuesday ^was to order
more cups and prizes.
^vith such accommoda-
tions and such a beauti-
ful course surely more
golfers and goof ers ^will
attend than ever.
and— for those ^nrho like
tennis there are Vwo
good courts.
September 13th ivill be
a great day for the in-
dustry send in your
entry no^w.
-- don mersereau—
THE
10
PtILYTWS WHICH MIAW OOUABS FOC SUOWMEN
"Firemen Save My Child"
(Paramount)
Built miniature house in lobby four
and a half feet tall and had windows
cut on each side and in roof. Cut-
outs of Beery and Hatton with fire
extinguishers in their hands were
placed on either side. Smothered
rags were used in the miniature
house to give the effect there was
smoke and fire. This was used dur-
ing the day. At night, railroad
fuses were used for red light and
smoke. A child's fire engine sta-
tioned near the house helped to give
display a comedy atmosphere.— Emil
Bernstecker, Lyric, Jackson, Tenn.
"Lost at the Front"
(First Nat'l)
Twelve cut-outs from one-sheet
were placed behind the sacks filled
with sawdust to give lobby a trend
atmosphere. The sacks resembling
sand bags, several helmets and four
machine guns gave the lobby a war
atmosphere.— Carl B. Hux, Strand,
Knoxville, Tenn.
"Painting the Town"
(Universal)
Buckets were strung across lobby
containing one painted letter of the
title of picture, thereby spelling out
the title. Two large cutouts paint-
ed to represent bottles were placed
in the foyer well in advance of pic-
ture. Title and play dates were let-
tered on either of the bottles. — F. J.
Miller, Modjeska, Augusta, Ga.
"Rookies"
(M-G-M)
Two men were attired in army
clothes and also carried a rifle, can-
teen and belt in addition to a sign
on their backs reading, "Don't miss
the fun! More of these 'Rookies' are
at the TivoH now." In exchange for
a trailer on the screen, got a tie-up
with the procurement officer of the
M.T.C. whereby they ran newspaper
stories in connection with the train-
ing camp session. — E. R. Rogers,
Tivoli, Chattanooga, Tenn.
Equity Remodeling House
Philadelphia— The Ontario, Sec-
ond and Ontario Sts., recently taken
over from Jacob Ridgeway with two
other houses by Equity Theaters
Corp., will be practically rebuilt.
Work on the house is under way and
not less than S100,000 will be spent
on building and equipment. Equity
also is making general alterations
and improvements to the Richmond,
3031 Richmond St., a former Green
& Altman house.
Bondholders' Suit Over Theater
Washington — A bill in equity filed
by Isaac H. Feinberg, Aaron Fein-
berg and Solomon Wolfson of Brook-
line, and Grover C. Burkhardt of
Boston and all other bondholders
who may wish to join, asks that a
receiver be appointed for the Atlantic
Theater Corp. The action involves
a dispute over a bond issue.
PUIL
M.
DALY
SEZ/
"They're off. La-
bor Day has come
and gone You're
right in the thick of
new season. Are
you all set for the
biggest year of 'em
all.' Get yomrself
in that frame of
mind."
Picketing Stopped by
Baltimore Exhibitors
(Continued from Page 1)
sidewalks of 49 neighborhood houses
named in bill employing operators of
former union. Bond for $5,000 was
filed by the complainant.
A number of applicants for opera-
tors' licenses have taken state board
examinations this week and the new
union soon will be ready to supply
all houses with operators. Meanwhile
theater owners and managers who are
operators have been helping others
ill or incapacitated by working in
booths. Rivals in business have been
cooperating to fullest extent. The
treasury of M.P.T.O. of Maryland,
Inc., is in excellent shape and the
front presented by exhibitor forces
appears strong and unbreakable. No
decrease in wages has been affected
by the change of employing independ-
ents, it is said. Average weekly
wages are $62 it is said. Some of
the exhibitors had been paying men
to picket their houses, to compete
with union pickets.
First runs and a few suburbans
who signed with the old union grant-
ed a ten per cent increase, it is stated.
Dept. of Justice Cool
on Probes of Industry
(Continued from Page 1)
inized, it is admitted, with a view to
determining whether they may be
provocative of violations of law. But
mergers in any other important in-
dustry are given equal attention, it is
pointed out. Such inquiries are part
of the routine work of the depart-
ment; in 99 cases out of 100 the pro-
posed mergers are found to be all
right, and in the 100th case it is us-
ually sufficient to drop a hint that
the combination would not look well.
There are no "flying squads" tour-
ing the country in an effort to dig
up anti-trust violations, it has been
declared, in commenting upon a re-
port of the closing of regional anti-
trust offices. The last of these of-
fices was closed a long time ago, it
was stated at the department and all
anti-trust operations are conducted
from Washington.
Film Still "The Thing,"
St. Louis Runs Show
St. Louis — The picture's still "the
thing" at St. Louis theaters, it was
demonstrated last week, when St.
Louisiana proved false the contention
that pretentious supplementary pro-
grams.
Four or five outstanding pictures
on the screens provided the lesson
in fundamentals, enjoying what is
perhaps the largest aggregate week
in the city's history with the possible
exception of the big Christmas Week
of 1926.
The showing of the pictures is con-
sidered remarkable in view of the
keen competition of horse racing and
a couple of tracks of dogs and gen-
erally adverse industrial conditions,
not to forget the end of the vacation
season.
At Loew's State "The Big Parade"
at pop prices was the attraction and
grossed more than $42,000, with up-
wards of 100,000 patrons passing
through the turnstiles during the
seven-day run. One unofficial esti-
mate placed the grand total attend-
ance at 115,000 for the week with the
picture held over. Previous record
at the State was held by "The Son
of the Sheik" which was shown im-
mediately after Valentino's death
when it grossed $38,000 in one week,
but slipped off to about $14,000 the
second week.
At the Ambassador "Beau Geste" had
a fine week. The record here is held
by Paul Whiteman and his band when
113,223 persons paid during the week
which opened on Christmas Day.
"Beau Geste" did not attain the popu-
larity of Whiteman and his players,
but its business was the best the
Ambassador has had for many'weeks.
"Metropolis" which was on the
screen at the Missouri played to re-
markable business on Saturday and
Sunday, and the week on the whole
was above the average.
"What Price Glory" in its third
St. Louis run at the Grand Opera
House stood them up all week.
Kravitz Remodeling House
Philadelphia— About 525,000 is be-
ing spent by Morris Kravitz, 4070
Parkside Ave., on the Elrae Theater.
2850 North 22d St. which he recent-
ly purchased. The building is virtu-
ally being remodeled.
Lmproving Philadelphia Theater
Philadelpha— The Frankford, 4715
Frankford Ave., owned by the
Frankford Amusement Co., is under-
going general alterations.
Managing Elsinore House
"Elsinore, Cal. — G. S. Seamans has
taken over management of the El-
sinore, succeeding H. C. Scott.
Stanley Opens Norwood House
Norwood, Pa. — Stanley has opened
the Manor, seating 1,500.
New Theater for Uvalde, Tex.
Uvalde. Tex.— J. G. Smythe & Co.
is building a §30,000 theater for B.
H. Hunter, former manager of the
Strand here. Will R. Noonam of San
Antonio is the architect.
Thurs., September 8, 1927 j
New Theaters
Ashtabula, O. — ^M. A. Shea is building a
2,000-seat house which will be ready next
April.
Everett, Wash. — 'Star Amusement Co. has
started work on the $115,000 Granada on
the site of the old Rose theater building.
It will seat 1,100.
Fall River, Mass. — Flint Real Estate Corp.
plans a 1,600-seat house at Raymond and
Pleasant Sts. Leander Bolduc & Sons are
the general contractors, and Edward M. Cor-
bett the architect.
Pana, HI. — Midwest Theater & Amuse-
ment Co. soon will award contracts for erec-
tion of a 1,200-seat house. Architects are
Spindler & Spindler.
Tupelo, Miss. — -M. Buchannan, manager of '
the .Strand, will build a house for colored pa-
trons.
Tomah. Wis. — Ray Smith has completed
the New theater here.
Englewood, III. — The Avalon has been
opened.
Chicago — The Commodore, a l,500seat
house at Lake Shore Boulevard and East
152nd St. has opened.
Troy, Ala. — Sidney Mclnnis will open the
Trojan Sept. IS.
Burlington, Wis. — Obery & Hoganson,
building a theater for Dan Kelliher, Elkhom
theater owner, states it will be ready for oc-
cupancy Oct. 1. I
Roanoke, Va. — Sun Investment Corp. is
building a theater which will be ready the
first of the year.
Danville, Va. — Southern Amusement Co.
has opened the Rialto, a 1,000-seat house.
Louisville, Ky. — Fourth Avenue Amuse-
ment Co. has started building a theater at
Eastern Parkway and Bardstown Road.
Farmington. Mo. — General contract for
construction of a theater for the Farmington |
Entertainment Co. has been awarded to F.
M. Roux of Kansa? City. The architect is
J. Hall Lynch of St. Louis.
New First Run Reported
Planned at Salt Lake
(Continued from Page 1)
of the support of local businessmen.
Julian M. Bamberger, head of the
Bamberger Electric Line is men-
tioned as one of the businessmen in-
volved.
Washington Theater Enterprises,
which is building a first run at Seat-
tle, as the first of a chain in western
cities, is declared to embrace this
city in its plans.
Managing McCook Theater
McCook, Neb.— W. W. Dailard,
who has been managing the World
at Columbus^ has been appointed
manager of the World here, to fill
the vacancy left by resignation of
-A.. J. Farreii.
New Construction at De Mille Studio
Hollywood — Cecil B. De Mille has
announced that $400,000 in new con-
struction at the De Mille studio as
replacement of the loss in the recent
fire. The first unit is to be a stage
315 by 143 feet, already half built.
In addition, $200,000 more will be
spent for expansion which includes
new buildings.
i
THE
■SB^
^!,l}r'--thur3., September 8, 1927 ^^F*^^ DAILV ^*
'."v^^m^wmwwwmEJjM^j^mj^mmmwwMm
vkA
Amxouncmg
THE
MnpIfiJ
opa S
1928 FILM
YEAR BOOK
%
P
I
I
I
I
I
I
i
i
I
I
I
I
i
tit Ctl
hoDst r
i
I
No matter }vow well we do this joh
there is always the opportunity to |
do the next one better. l\iayhe
thafs why the Film Daily staff get
I
rted 11 such a kick out of doing it.
Jack Alicoate
OUT IN
JANUARY I
I
I
I
I
i
i
NOW IN OVER ONE
PREPARATION THOUSAND PAGES
I
I
I
I
I
I
I
\
A BAD DREAM
Every theatre owner has had a nightmare such
as is illustrated in the accompanying scene of
panic from fire.
The nightmare is bad enough; the reality
would be immeasurably worse.
Make both impossible by equipping your pro-
jection machines with the marvel among modern
safety developments— the SENTRY SAFETY
CONTROL — costs only a few cents a day.
CQRPOPATIQN
13th and Cherry Sts., PHILADELPHIA 1560 Broadway, NEW YORK
And All Branches of
^\ National Theatre Supply Company
p
:4eHi¥S?kPllt
I'/FILMDOM
ULTHE NEWS
ALLTHE TIME
OL. XLI No. 59
Friday, September 9, 1927
Price 5 Cents
Secret's Out
> O M E O N E turned the
) searchlight on the Middle
West and unearthed the fact
t Wesco controls Frank
iscment Co. of Iowa. This
he chain that caused some
viyance to Abe Blank by its
j I sistence in entering his ter-
ry.
.1 appears Frank Amusement
lit over to Wesco when the
ttcr purchased North Amer-
la Theaters. This is interest-
chiefly because it may be
; n to indicate that Wesco is
bound to devote all of its
( '.Tgies to the Pacific Slope.
Looking Forward
nie day, -vve venture to predict,
^aps will be filled in. Wesco may
xpected to edge in Eastward,
tlay dreams further tell us that
ley may be expected to spread
further West. Somewhere then
two will meet.
hen that comes to pass, this
•ess will have one truly national
er chain at least. In this con-
ion, remember that John Mc-
Mirk, through the public prints, has
ledicted that the exhibition field
II narrow down to about four ma-
•■ groups, reaching from coast to
■ast. It's a cinch that the Stanley
■ganization will be one of the four.
.\s a matter of fact, McGuirk has
ng since been active along these
lines. The deal between Stan-
and Keith-Orpheum circuits is
ill very much alive. Pathe would
en cast its fortunes with First Na-
)nal.
(Now FBO thrusts itself into the
' cture through the personality of
'C Kennedy, but there is not nearly
much certainty that this angle can
worked out as there is concerning
anley Keith and Orpheum.
'•The Garden of Allah"
Rex Ingram has fashioned a pro-
iction that is a pictorial gem. In
'Hiposition and in photographic
lUie, the production is superb. In
!"y value, it suffers since the for-
;i. is not of the type that will prove
ppular with the average run of audi-
ices. In addition, the restraint
hich Ingram has exercised makes
■r a picture which moves too slowly
ward its unhappy ending.
K.A.NN
Discussions Under Way to Pool First
National, Pathe and FBO Interests
Reticent
Reticence marked attitude of
officials wijhen questioned on
reports of the proposed First
National-Pathe-FBO pool. The
attitude of some executives,
who refused to be quoted on
the subject, lent strength to re-
ports of the deliberations.
J. I. Schnitzer, senior vice
president of FBO, Stated the
reported negotiations are "news
to me." Sam Spring, secretary-
treasurer of First National
emphatically denied there is
any truth to the reports. J.
J. Murdock, Pathe president,
was absent from his office and
thus could not be reached for
a statement.
1,000 MOURN[RS AT
S[RVICES FOR 10[W
Never in the history of the indus-
|try did a more impressive group of
notables gather than at the funeral
services held for Marcus Loew at
Pembroke, Glen Cove, L. I. yester-
day.
It was estimated that fully 1,000
attended. The entire lower floor of
the Loew estate was filled to over-
flowing. Several hundred chairs had
been placed in the drawing room, but
as early as 10:15 these had been
(Continued on Page 3)
lOS ANGtlES MEETS
TODAY TO AVERT STRIKE
Los Angeles — Final decision in the
wage controversy between theaters
and operators, musicians and stage-
hands is expected to be made today
at a rneeting to conclude a wage
scale and two year contract. In
event no settlement is reached, union
men unofficially state they will strike,
although this possibility is consid-
ered remote, even though musicians
threaten to sponsor a general strike
(Continued on Page 6)
KENNEDY WOULD HEAD FIRST NATIONAL IN
REPORTED PLAN— DEAL PROGRESSES
Wheels have been set in motion to bring about three-cornered
'combination of First National, Pathe, FBO and affiliated interests.
While no official confirmation of the proposed deal has been given,
it is understood that negotiations are in progress.
Several conferences between J. J. Murdock, Pathe president,
and J. P. Kennedy, FBO head, are declared to have been held on
the proposed merger, with negotiations proceeding meanwhile be-
tween Stanley and Keith-Albee on a proposed pooling of holdings,
as the forerunner of a complete merger.
The Stanley-K-A deal, some few
months ago, had progressed to a point
where it was declared that the the-
ater holdings probably would be
pooled by the end of the summer,
with a merger of the film holdings
to follow. Several stumbling blocks
have been encountered, however,
chief of which is aversion of K-.\ to
accept stock and demanding cash to
swing the deal.
Reported entrance of FBO into
(Continued on Page i)
TRADE PARLEY SOON;
PARAMOUNT GETS STAY
Washington Bureau of THE FILM DAILY
Washington — Conference on trade
abuses in the industry, which has
been sponsored b\' the Federal Trade
Commission is "likely to be held
soon," pending which Paramount has
been granted a 60 days' extension of
time from Sept. 13, to report on dis-
(Continued on Page 6)
QUESTION OE EAITH IN
KANSAS "BLUE" EIGHT
Kansas City — Whether members of
a faith which observe some other
day as the Sabbath are exempt from
the Sunday closing law is to be de-
cided at Arkansas City. Kan., follow-
ing arrest of the local exhibitor for
violating the law. The theater own-
er, who is of Jewish faith, operates
the house on Sunday only, keeping
it dark the remainder of the week.
The exhibitor bases his claim to
(Continued on Page 7)
200 EXPECTED AT f ALL
fILM GOLE TOURNEY
Former Premier Heads
Canadian Producing Firm
Toronto — With appointment of the
Rt. Hon. Arthur Meighen, former
prime minister of Canada, as presi-
dent of the British Empire Films,
Ltd., the company organized by Col
(Continued on Page 6)
Spurred by the exceptional spirit
displayed at the spring tourney,
which was voted the most success-
ful and enjoyable since the first event
was instituted, he committee in
charge is outdoi g previous efforts
to assure the success of the Fall
Film Golf Tournament which is to
be plaved Tuesday at Bonnie Briar
Club, Larchmont.
Tuesday's tourney will be the thir-
teenth semi-annual competition held
in the East under auspices of THE
FILM DAILY, and with the event
growing in importance and apprecia-
(Continued on Page 6)
Eastern Theater Proiects
in August Total $7,674,100
Eightv-five theater projects involv-
ing $7,674,100 were launched in 37
eastern states durincr /Xugust, accord-
ing to the F. W. Dodge Corp. Of
the number, 57 projects, representing
$2,039,100 were exclusive picture
houses.
THE
mn
DAILV
Friday, September 9,
«/'FILHDOM
Vol XLINo.59 Frida), Sept. 9. 1927 Price 5 Cents
JOHN W. ALICOAIE
Publlshe
Published daily except Saturday and holiday^
it 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Ahcoate, President anu
Publisher ; Maurice D. Kann, VicePresideni
ind tditor; Donald M. Mersereau, Treasurer.
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
tecond class matter May 21, 1918, at the
post-office at New York, N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York.
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica
tions to THE FILM DAILY, 1650 Broad
way. New York, N. Y. Phone Circle 4736
4737-4738-4739. Cable address: Filmday.
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel: "Phone,
Drexel 7000 and Washington 9794. London-
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London, W. L Pans
— La Cinematographie Francaise, S, Rue
^au infer
Financial
Quotations
High
Low
Close
Sales
t Am. Seat. Vtc . .
47
•Am. Seat. Pfd..
48
tBalaban & Katz.
.18 7/^
*BaI. & Katz Vtc.
73/
Eastman Kodak . .
168/,
167
168
1,466
*tFilm Inspection
4/
First Nat'l Pfd..
100
166
100
i6c
Fox Film "A"
67
66/
66M
400
tFox Theaters "A'
1734
17'4
17/
1,300
*Intern'l Project.
8/
Loew's, Inc.
55i/i
54/
55/
2,566
*ttLoew's, 6s4Iww
103M
*ttLoew's,6s41x-war ....
99^
MOM Pfd
247^
247/,
24%
166
M. P. Cap. Corp.
^y^
6M
7
2,800
Pathe Exchange . .
b}A
5^4
6/
800
tPathe Exch. "A'
28^
26/
28M
3,100
ttPathe Exch. 7s37
97.y«
97/
975/8
8
Paramount F-P . . .
105
103/
105
4,100
Paramount Pfd. . .
118 ■4
118'4
118/
100
ttPar.Bway.5>is51
1007/8
100 ?J
100?-^
1
**Roxy "A" . . .
31
29
**Roxy Units . . .
34
32
**Roxy Common .
8
7
Skouras Bros
36
ih
36
Stan. Co. of Am
675/«
67
67. >8
tTrans-Lux Screen
4/.
4/
4/
166
Univ. Pict. Pfd..
101
101
101
2C
tUniv. Pictures .
32
32
32
200
tWarner Bros. . . .
15
15
15
80C
Warner Bros. "A"
23/
23/
23/
800
*Last Prices Quoted **Bid and Asked (Over
the Counter )
tCurb Market ttBond Market
NOTE: Balaban & Katz is listed on the
Chicago Board; Skouras on the St. Louis
Stock Exchange and Stanley in Philadelphia.
Strike of Stagehands
in Westchester County
Mount \ernon, N. Y. — A strike of
staRC haiid.s, effective Sunday, is an-
nounced l>y John J. Kiely, president
of Westchester County local 366 of
Theatrical Stage Hands. A confer-
ence was held this week in the Keith
offices, but as no agreement was
reached the deadlock is now in ef-
fect.
The men seek an increase of $7 a
week for the three senior stage hands
in each theater and an increase of $4
for the fourth man, wherever em-
ployed. At present the men receive
salaries ranging from 1^52 to $55 a
week. There are al)out 110 men in
the local, employed in Loew's and
Proctor's houses in Mount Vernon,
^'o^kers and New Rochelle; the
Strand and the Plaza in White
Plains, and the Embassy and tho
Capitol in Port Chester.
Kiely declares that the operators
will walk out with the stage hands
in sympathy. He also stated West-
chester trade unions have agreed to
susjjend work on new theaters under
construction, two in New Rochelle.
one in Yonkers and one in White
Plains.
"Student Prince" Opening Sept. 17
"The Student Prince," will have
its premiere at the Astor, Sept. 21,
announcement was made yesterday.
"The Big Parade" will close its rec-
ord-breaking run of 97 weeks at the
Astor Sept. 16.
STOCK PROGRAMS
PROGRAM COVERS
For
Moving Picture Houses
Joseph Hoover & Sons Company
Miirkel and 49th St«., Philadelphia. Pa.
Stanley Denies Syracuse Project
Philadelphia — Denial is made by
officers of the Stanley Company that
the Stanley-Mark Strand Company
will build in Syracuse. The com-
pany has purchased a site in Albany,
on which a theater will soon be built.
Preparing Newark Project
Newark, N. J. — Fo.x is reported
ready to proceed with erection of a
$4,000,000 theater at Park Place and
Rector St. The company has just
acquired the remaining 50 per cent
interest in the firm controlling the
site.
Sterling Makes Foreign Sales
Irving Briskin, head of foreign
sales for Sterling, announces deals
closed with Cinematografica Astrer.
in Barcelona, Spain, for distribution
of the company's product in Spain
and Portugal, and sale of six pro-
ductions sold in the Italian terri-
tory. Henry Ginsberg, president of
the company, is now touring ex-
changes on the Continent.
Claude Macgowan Returns
Claude H. Macgowan, genera)
sales manager of Columbia, has re-
turned to the home office after a
visit to the various branches as far
west as Omaha. Among other deals
he closed with the Loew circuit for
bookings of "The Perfect Thirty" in
the Pittsburgh district.
Massena to Vote on Sunday Shows
Massena, N. Y. — A special elec-
tion will be held later in the month
for a referendum on Sunday shows.
An informal meeting of the village
board resulted in approval of the ref-
erendimi.
Extras in Demand
Hollywood — Following the
recent slump in the demand for
extras, the schedules of studio
officials show that a great num-
ber of extras will now be need-
ed ih certain scenes. Last week
there were thousands out of
work due to a sudden drop in
production, and the fact that
the lineup of stories contained
few sets demanding the ser-
vices of extras. This condi-
tion has existed for several
weeks, but it is now believed
that the slump for extras is
over.
Comerford Expansion
Raises Chain to 143
Scranton, Pa. — Comerford Amuse-
ment Co. has increased its holdings
considerably recently, having taken
over the J. G. Meyer circuit with the-
aters in Jersey Shore, Montoursville,
Troy, Canton and Williamsport, and
purchased houses at Shenandoah and
Pottsville.
Through a newly organized com-
pany, comprising M. E. Comerford,
Frank Hammerman, Frank Walker
and Louis Berman, the Comerford
chain has taken over the Strand,
Shenandoah, a former Berman house.
The Hippodrome at Pottsville has
been bought from the W. O. Rettig
estate.
The chain has 143 theaters extend-
ing through Pennsylvania and New
York state. A $625,000 theater will
be erected at Williamsport. Work
will start Oct. 1.
Colony Opening Tonight
With "The Cat and Canary" as
the initial attraction, the Colony re-
opens tonight as a Universal house
under direction of Hugo Riesenfeld
Considerable interest attaches to the
house b)' virtue of a policy which
will make the picture predominate, in
contrast to the elaborate presenta-
tions in vogue at other Broadway
houses.
Fox Wash. House Opens Sept. 20
Washington — Sept. 20 is the new
I date set for opening of the new Fox.
Tiffany Names Three Managers
General Sales Manager Ed. J.
Smith of Tiffany announces appoint-
ment of three new managers. J. W.
MacFarland, who was feature man-
ager in Detroit for Pathe and for-
merly with Universal, is in charge
in Los Angeles. A. W. Plues, for-
merly with Pathe in Indianapolis
and with M-G-M as short subject
manager of the southern division, has
been put in charge in Indianapolis.
H. H. Hurn, formerly a Tiffany rep-
resentative at Chicago, has been
placed in charge in Cincinnati.
Call
WAFILMS, Inc.
Walter A. Putter, Pres.
for
Library Stock Scenes
New York HoUvwood
130 W. 46th St. S61 Seward St.
Bryant 8181 Holly 0764
U. S. Acts on Evasion *<
of Fight Film 1
Investigation has begun by H
Attorney Charles H. iuttle i
ettort to prevent continued ^ ji
tions of the Interstate Lomn
laws prohibiting the transport
of fight films between states, I
on the showing of pictures ol
L>empsey-Sharkey fight in M
West and western states. Th iij
vestigation is being conductech;
Assistant U. S. Attorney Geor:|j
Mintzer.
Reresentatives of distril;utii -:
cerns have been subpoenaed tc,ji
pear before Mintzer, to state i
they know about the methods
ployed to show the pictures in
Mexico, Texas and Ohio, wher
rect evidence of violation has
obtained. Universal and Gooc
representatives have been aske
appear. The latter concern was
authorized to make official pic
jf the Dempsey-Sharkey fight.
Mintzer stated that the law
been evaded in the past by ship
u master film in interstate comm
After the film arrived at its des
tion. Mintzer claims positives '
made, from the original and the
ter surrendered when governi
officials demanded it. By this ir
od the reproduction, not having ;
transported between states, couli
shown without molestation. li
zer's object is to prevent future
sions of the law rather than to
ish past offenders.
Remodeling Texas Theater
Longview, Tex. — The Rembei
being remodeled at a cost of '
000.
K & K Circuit Buys at Rankin, '
Rankin, Tex. — The K. & K.
cuit has purchased the Palace ht
PATHE NEW
scores in
Sioux City, lov
Sioux City, Iowa
Aug. 29, 1927
Ray Hall, Editor,
Pathe News, N. Y.
Congratulations to PATHE
for prompt service. Taken
under adverse weather condi-
tions and other difficulties,
pictures of Lindbergh Day Cel-:
ebration are on the screen to-
night, thus outstripping com-
petition and making big scoop
for PATHE and ourselves.
All credit to E. R. Trabold
whose ceaseless efforts, efficien-
cy and speed made it possible.
Sioux City Orpheum
ijday, September 9, 1927
DAILV
i)00 Mourners at
Services for Loevv
(CtwKiiiMfd from f\i<ii- 1)
From that time iiiitil the di-
1 1,'aii to peal its solcniii notes at
tlie stream of mdurners ar-
.it the estate without iiiternip
ral offerings were banked around
irtin. The lawn adjoining the
ice was banked with an un-
1 array of flowers which repre-
ed many thousands of dollars,
allowing dirges fronj the organ.
Loew entered, supported on
.>r side by her sons, Artiiur and
id. Mrs. Arthur Loew and Mrs.
id Loevv comprised the remainder
le immediate family,
he pallbearers including David
istein, Adolph Zukor, Harold
.d, Joscpli Michaels, John Gol-
Lee Shuhert, Charles M. Schwab,
.•ard Schiller. Will H. Hays,
Dii Jones, Artiiur Brisbane, K. F.
:e, Charles M. Schwab, Harry D.
kley. E. \V. Hammons. Sam
z a'lid S. R. Kent, divided into
groups of twelve and took their
tions on either side of the cas-
Rev. Dr. Aaron Eisman offi-
:d and, upon termination of the
half of portion of the organ se-
ons, began his service. In part
said :
Text. . .He hath told thee, O man,
t is good and what the Lord re-
eth of thee. 'To do Justice, love
cy, and to w^alk humbly before
God.'
know of no text from the Bible
: is as fitting and as applicable to
life and character of Marcus
w as the above. Marcus Loew
a just and righteous man, hon-
and truthful. His vVhole career
i marked by scrupulous honesty
integrity. Success, wealth and
er came to him, not by oppres-
; his fellownien, not by over-
:hing. He was an honorable man.
Jrcus Loew loved mercy; he was a
'■"^, sympathetic, charitable man,
at all times to give his time,
Ms'y and means to worthy causes.
Marcus Loew was a man of hu-
«ty, modesty and meekness. With
his power, wealth, success and
udizement, he remained the
, .c. unostentatious, humble and
d locratic character. This, to my
nid, was his greatness and victory.
F never forgot the days of poverty
ai want; he never withheld the help-
in hand to others. He never for-
g; the frienSs of his youth; he
Wked humbly before his God and
h fellowmen.
His was a lovable character, one
iiakes and holds friendships and
les through life.
■ iarcus Loew was one of .^meri-
'^ benefactors. He received much
his land^but he also gave much.
iius created happiness, pleasure
entertainment for millions to
n his name is a household word,
a'i long after his passing on he will
citinue to bless and inspire.
What a beautiful home life was
h:! He traveled all over the world,
b, loved his fireside best. He was
^ *rue, devoted husband whose
'd life was one of supreme hap-
p.ess, blessedness and contentment;
Film Draw 25 Per Cent?
Baltimore — Only 25 per cent
of every picture audience at-
tends to see the feature picture,
another 25 per cent enjoys
comedies while the remainder
IS evemy divided between those
who enjoy music and persons
dropping in for various rea-
sons, in the opinion of Charles
V/inston, publicity director of
Loew houses here.
Public demand, he said, has
caused picture houses to adopt
combination policies, a tend-
ency he declares is talking some
of the best known stars from
the vaudeville stage.
a father whose whole life was a life
of devotion and consecration to his
children and grandchildren, and a
loving brother who never forgot the
links of love that make up this old
family circle.
"Many say he died young. Yes, if
we measure life by the short space
of years. But what achievements,
what friendships, what monuments
Marcus Loevv has builded! His was
a lite so lull ot good deeds and ac-
complishments, and so perfectly
rounded out that 'The beauty of the'
Lord rests upon it'.
"His family, his friends, his co-
workers: All rise up and say, 'Blessed
was thy coming into the world, and
blessed shall be thy going forth'.
Amen."
llie family then retired to a rest
room adjoining the drawing room
while the casket was sealed and car-
ried to the hearse. One of the most
touching incidents of the entire cere-
mony was the prayer offered in Mr.
Loew's memory by Rev. Eisman as
the pallbearers carrying the coffin
slowly wended their way through the
broad doors leading to the funeral
cortege. There was scarcely a dry
eye m all of the large assemblage.
The many women mourners made
little or no attempt to conceal their
emotions. Coughings and brushing.'-
of the eyes indicated the emotions
coursing through the men who were
present.
The services lasted about twenty
minutes. The funeral cars started
for the Maimonides Cemetery at
Cypress Hills, Brooklyn inmiedia-
tely thereafter where the body was
laid to final rest.
J. H. Seidelman Returning
J. H. Seidelman, assistant mana-
ger of the Foreign Department of
the Paramount Famous Lasky Cor-
poration, returns to New York today
following a business trip of several
months to Paramount offices in l'".u-
rope.
Remo Finishes "Unknown Crook"
Mario Remo has completed "The
Unknown Crook" for Alberto Pic-
ture Corp. Remo starred and direct-
ed, supported by Frank Richmond.
Alberto Pictures will coinmence work
on a new feature in two weeks. Ida
Mark will appear opposite Remo in
the new film.
Discuss F. National-
ly^ B O-Pathe Pool
(C i^ii'iiiiiri/ jiom I'aiie I)
the prope)se(l pool is a new develop-
ment. If this coni|)any is brought
into the arrangement, Kennedy may
be expected to assume a high exe-
cutive position with First National,
probably as president, succeeding
John J. McGuirk, who, it is said,
would step down from the office in
favor of the FBO executive, in or-
der to devote all time to theater ac-
tivities.
4 Films Rejected, 1,718
Passed by British Censors
London — Final report of the Brit-
ish Film Censors reveals that only
four features were rejected entirely,
whereas 1,718 received exhibition per-
mits for the Kingdom. Of the lat-
ter total, 334 were passed with "A"
certificates, which means for adults
only. The Board took exception to
i37 pictures, but eventually these
were passed with eliminations.
Eighteen features are to be again
submitted and they are expected to
be passed w-ith drastic alterations.
Prague's Film School
Prague — Film school for directors,
players, cameramen and technicians,
reports the close of its school year.
The institution has been so success-
ful it will be continued.
"King of Kings" Suit Filed
\'aleska Suratt, former screen act-
ress, has brought suit for $1,()00,()()()
damages against Cecil B. De Mille,
Jeannie ^IcPherson, PDC, Keith-
Albee and the Cecil B. De Mille
Corp., for alleged plagiarism in pro-
duction of "The King of Kings." She
claims the defendants appropriated
the scenario, "Mary Magdalene,"
which she controls. The scenario
dealing with the life of Christ, she
says is by Mirza Ahmed Schrab. She
declares she submitted it to W'ill H.
Hays and, on his advice, turned it
over to De Mille, who kept it five
months and made a number of ex-
tractions.
DULY TIPS WMICM MIAM OOllACJ FOG SUOWMCM
"Barbed Wire"
(Paramount)
Beaver board display was used in
foyer in advance. .'\t top of display
was placed a cutout from the three-
sheet of the three principal char-
acters. Across this was placed
strands of real barbed wire thus put-
ting the three characters inside of
a barbed wire enclosure. Bottom of
display was worded, "Pola Negri and
Clive Brook in 'Barbed Wire," In-
stead of the title being painted it
was spelled out with real barbed
wire. — F. J. Miller, Modjeska, Au-
gusta, Ga.
"The Beloved Rogue"
(United Artists)
Three hand-painted and colored
display frames on which were stills
and cut-outs were used in lobby in
advance and in the business district
during showing. Three windows
were obtained for cooperative dis-
plays, and the front of an empty
store was used to display photos,
one-sheets, cut-outs, and other ad-
vertising matter. — Roy L. Stuart,
Carolina, Greenville, S. C.
"The Callahans and Murphys"
(M-G-M)
Shamrock cut-out was displayed
on the marquee during run of pic-
ture and illuminated at night with
a green spot. In one of the men's
stores, a large cut-out shamrock with
stills in each left, was used in con-
nection with display of men's clothes.
— J. B. Carroll, Tampa, Tampa, Fla.
Melbourne Theater Planned
Melbourne, Australia — Union The-
aters has purchased the site of the
Gaiety ancf Bijou and the palace
hotel on Bourke St. on which will
be built a 4,500-seat theater at a
cost of approximately §5,000,000.
Leslie Hodgkins Dies
St. Louis — Leslie Hodgkins, one
of the earliest fat men of film com-
edies, died here recently from a car-
buncle after an illness of ten days.
ANNOUNCEMENT
TO
Producers, Directors and Cameramen
Superlab Service is exclusively devoted to developing standard and
pan-chromatic negative, — master prints, — toning and titling.
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THE SUPERLAB CORPORATION
Phone Wisconsin -j *°20
233 West 42nd Street, N. Y.
l**"*.
"^
l^.
■*^
Seven-alarm comedy conflai&ratio I
with the Laughs ''way out of control
^The Screen'^s HOTTESf comedy te^i
PlayinU with FIRE : '
Sidney as the Police Dei>artmenl.
Murray as the Fire De»artmei
Fitf htintf fires is Business and fiKhtii
U
\
^i your LIFE you
GBOBGE SIDNFV^i
national
Picture*
CANILLE breaking house record
at United Artists, Seattle; PAT-
ENT LEATHER KID beatinfi all
other $2.00 specials on Broad-
way; STOLEN BRIDE leading the
town at the Chicago, Chicago;
HARD-BOILED HAGGERTY do-
ine greatest Sills business at N. T .
Strand since '*The Sea Hawk*M
wonderful opening for SMILE*
BROTHER, SNILE at the Capitol,
Detroit;— and now this LIFE OF
RILEY smashl-yes,sir! It's great
to have a FIRST NATIONAL Con-
tract in your pocket these days I!
•x
«i«ft<j(23C2^'"'
O/f^ ntiUa On<^ HFI IVFDPn /,
RIHC
i
LAUGH RECORDS
GO/NG UP \N SMOKE
ii|»ach other is Pleasure ... So they
^^ombine business with Pleasure.^
4
'^ Blaze of Merriment fanned by
ilmerica^'s Breeziest Comedians!
MATIOMAL'S SUOWMAM^ GROIW
"^'m
THE
■^^
DAILY
rtiav. Scptembsr 9 19i7
And That's That
By PHIL M. DALY
BROADWAY doesn't seem the
same with "The Big Parade"
sign removed from the roof of the
Astor. The big blazer which is 80
feet long has over 2,000 lights and
was the street's big flash since No-
vember, 1925.
Lon Young is leaving this week
for Bermuda on a vacation trip.
He's not taking any orders for the
return journey.
Thanks of the legislature of Ala-
bama was extended to Hoxie C. Far-
ley and the Montgomery Enterprises
for the high class entertainment and
courtesies and service furnished to
residents of Montgomery. That's th^
kind of eulogy which is invaluable to
any theater.
Katherine McGuire should get some
great publicity breaks for she is en-
gaged to marry George Landy vet-
eran First National publicist.
Now Tom Meighan is learning tu
"spreche Deutsch," for in his next
film he again must make love to Ma-
rietta Milner, Viennese brunette,
who has been his leading woman in
his last two films, and who cannot
understand English.
It's Copper Griffith now, for the
veteran "D. W" has been appointed
an honorary captain of the Los An-
geles police force, an honor confer-
fed annually on some civilian who
has shown himself conspicuous in
civic affairs. "D. W." was accorded
another signal honor when the Har-
vard library requested prints of
several of his outstanding films for
its archives.
Fight bugs who are wondering
how to bet their roll in the forth-
coming Tunney-Dempsey fray are
besieging Regina Crewe of the
Morning Telegraph for some inside
dope. Regina has just returned
from Chicago, where for a week she
was the guest of the sock-'em boy
and his wife — nee Estelle Taylor.
Incorporations
Wilmineton, Del. — La Cianci Hrand Opera
Co. ^ Conduct and produce grand opera and
mu'icil and vncal performance"; of all kinds.
C-ipital. 1 nOO shares of no nar value. J.
Vernon Pimm E. M. MacFarla-id. Phila-
delphia, and R. L. Spurtreon. W'lminaton.
Corporalion Guarantee and Trust Company.
Wilminpton. Del. — Three Sheet Poster Ad-
verti':ine Comnany. Carry on general ad^'er-
tisi"<r. Capital, 1.000 =^hnre'= nf no nar value.
I. N. Wali'er. Samuel F. White, Jr., M. C.
Cronin, Chicago. 111. United States Cor-
poration Company.
WilminKlon, Del. — Italian-A'merican The-
aters, Inc. Conduct theaters, playhouses.
Canital. Sl.SOOOO. Mark W. Cole, J.ames H.
Iluirhes, James L. Wolcott. Corporation Trust
Company of Delaware.
Austin Tey->« — Clo'c Thenters Inc.. Oal-
veton. Cnnltal. $7 100, T-cnrno-atori.
C^r^r^c W. Hell, Jr., Marie Bell and R. N.
Nichols.
200 Expected At Fall
Film Golf Tournament
(Continued from Page 1)
tion, a record turn-out is forecast.
Since the tournaments were started,
no postponements have been neces-
sary because of inclement weather.
Good-fellowship shown at last
spring's tournament, is reflected in
.he formation of the M. P. Club of
New York, which had its inception
at the golf meet last year, when the
^00 present voted to make permanent
the fine comraderie displayed during
the day's proceedings.
Bonnie Briar is one of the na-
tion's premier clubs. Its facilities
are unsurpassed, and for non-play-
ers, tennis courts are available.
Lady Luck who has followed the
conduct of the 13 tourneys, will be
supplemented by Artie Stebbins, who
has written a rain insurance policy
protecting the event in case of rain.
Artie's luck practically assures ab-
sence of any rain on Tuesday. So
sure was the committee of the fact,
that it disregarded the double 13 in
the date and number of the tourna-
ment.
Scores of enthusiastic golfers late-
ly have been seen at nearby links
polishing up on strokes in prepara-
tion for Tuesday's event. How much
they have improved will be revealed
at Larchmont, which, incidentally, is
in the heart of beautiful Westchester
County, an ideal locale for an en-
joyable day.
Film tournament golfers are gen-
erally interested in eats, prizes and a
good time. The committee in charge
promises them plenty of all three.
Prizes presented this year are more
numerous and valuable than ever
Cups have been offered by Pathe
Exchange, Arthur Stebbins, Carl
Laemmle, Al Ruben, J. P. Mueller
Advertising Agency, "Motion Pic-
ture News," National Theater Sup-
ply Co., "Morning Telegraph," FBO
Tack Cosman and "The Film Daily.''
Attractive special prizes were do-
nated by Columbia Pictures, Du
Pont-Pathe Film Mfg. Co., and Jule?
Brulatour. In addition, over 100
foursome prizes will be competed
for.
Consolidated Film Industries wil'
send a cameraman to shoot a golf
reel, which will be ready in time for
showing at the dinner. Joe Horn-
stein, of National Theater Supply
Co., has offered projection equip-
ment.
Up to late yesterday, ISO entnef
had been received by the Commit-
'°p. which urges the late cofners to
fall in line now and send in their
names, there nrevious scores and the
■"IlO entrance fee.
Making Commercial Film
Formation of a department to pro-
duce commercial pictures for outside
organizations of every kind was an-
nounced this week by Warners. This
new branch will be under supervision
of Herbert B. Fogel.
Baltimore Stanley Opening Soon
B-iltimore — The Stanlev will open
!n about t'^rpe w^pks under manaee-
ment of Bernard Denkin Tr. It is
one of the Stanley-Crandall chain.
o
Exhibitors
Daily Reminder
Be the first to
introduce the
latest music
hits in your
town.
Friday, Sept. 9, 1927
L. A. Meets Today to
Avert General Strike
(Continued from Page 1)
Sunday. Theater managers will de-
mand arbitration of the controversy
if today's settlement fails.
The unions have been standing pat
for increases of from eight to ten per
cent. The theaters' ofler of an in-
crease of $2 a week increase the first
year and 111. 25 the second for musi-
cians has been refused.
Vacating of Dismissal Asked
\'era Art Corp. has applied' in Su-
preme Court to vacate dismissal of a
suit against Commercial Traders
Cinema Corp. for $250,000 damages
over the film, "The Sidewalks of
New York," because the dismissal
was through an error in the failure
of a court clerk to hear an answer
by the attorney for the plaintiff tha'
the case was ready for trial when it
was called recently. David Calcigni
President of the plaintiff firm, said
the suit was brought originally in
Brooklyn and later transferred to
Manhattan, and that Justice Cropsey
and the Brooklyn Appellate Divi-
sion have already decided the causes
of action are pleaded properly.
The complaint alleges that the
plaintiff borrowed ^1,500 from the
defendant and gave a note for $2,000.
and certain film paraphernalia as
security, and that the defendant, by
rendering extortionate bills for ser-
vices, assumed to foreclose on the
plaintiff's film for a $6 595 lien, and
thus got, control, causing the loss
sued for. The complaint alleges that
the defendant did a oawnbrokinc
business without procuring a license
to do so and had no lien which it
could foreclose.
Churchmen Hi^ad Producing Unit
Hollywood — Superior Film Corp.
has been formed with preachers and
churchmen as officials, to produce
dramatic, comedv and educational
films for exhibition in schoo's and
chnrrhes. The Rev. Flovd B°rkwitb
resigned as pastor of the First Bap-
tist church of Pomona to become
president of the company.
Abuse Parley Soon;
Para. Wins Delay
(Continued from Page 1)
position made of the Commission's
"cease and desist" order.
The extension was requested by
Paramount in order that the com-
pany might participate in the con-
ference, with announcement that the
respondent desires to co-operate in
working out a set of well-defined
trade principles to be followed by the
industry in the future.
Further action by the commission
in respect to the pending orders
against Paramount and Adolph Zu-
kor and Jesse L. Lasky "will depend
in some measure upon the results of
the trade practice conference and up-
on whether or not the unfair prac-
tices condemned by the conference,
and which the industry will under-
take to eliminate, will cover to the
satisfaction of the commission the
acts with which the respondents are
charged.
"In particular," it is stated, "it
would depend on whether or not the
respondent agreed to refrain from the
unfair practices condemned by the
conference."
Former Premier Heads
Canadian Producing Firm
(Continued from Page 1)
W. F. Clarke of Cranfield & Clarke
for the production of films in the
Dominion is now ready to exploit all-
Canadian pictures throughout Can-
ada.
The company is preparing to start
the first picture, "Carry On, Ser-
geant," by Capt. Bruce Bairnsfather.
at the Ontario government studio at
Trenton. Bairnfather is now making
a tour through the Canadian west
delivering addresses dealing with the
oroduction of films in Canada and .
throughout the British Empire. This J
's the lieginning of a camoaign to -
awaken Canadians to possibilities of
home production, and marks a defi-
nite step in the establishment of a
Canadian Hollywood.
Bairnsfather states that making of
real motion pictures in Can? da hv a
fully authorized Canadian firm _ha=
not vet been tried, and that it is a
'lallucination that America is the sole
^ountrv suited to such manufacture.
He says: "The time is not far dis-
tant now when the first b'or motion
".irturp of this comnanv will be made
by Canadians in Canada in sueh a
manner as to prorlaini tbroughout
filmdom what can be done."
S»nnptt in N^w P'ant bv Tan. 1
Hnllvwood — Mack Sennptt wi'l oc-
f-upv his new nlant at "Studio Citv
bv the end of tVip i^ear. for contrnr-t
on the new S^Sf^O OOn plant cont-j-is
a 100-dav completion r'aiisp, T'ns
is to be the first unit of a develnn-
ment prnarpm its sponsors say in-
volves $20,000,000.
Smith Nampd Actir>a n°n. Ul^r.
p^f'^ro Ippvinrr for H'-'l'vwood M.
H pf,,fC.,,.,„ Tirp prpcidont- of T'f-
finv ?nnoin*-pd ^d, T "^mitb nptinc
rT"npra1 nianjj^er in prlrlHion to duties
as general sales manager.
THE
rrid.iv, SL'ptembcr 9, 1927
■cS^
DAILY
50,093 Week Average
St. Louis — Weekly attendance
at the Ambassador averaged
50,093 during the first year of
its operation which ended Aug.
25, when a total of 2,604,848
persons paid admissions to
make a new high record for
this city. The house charges
65 cents top with a 35 cents
maximum charge for matinees.
Paul Whiteman holds the house
record, with 113,233 last Christ-
mas week, after attendance had
slumped to 27,539. Last Christ-
mas Eve but 2,276 paid admis-
sions, while Christmas day the
record attendance was 17,547.
Receivers Act to Collect
Accounts of Arrow
Steps are being taken by Percy H.
Jennings and Myron L. Lesser, re-
vivers of Arrow, to enforce pay-
ments of outstanding accounts, and
,ive brought action against Progress
i'ictures of Chicago, Frank Zambreno
and Laura Zambreno to collect
$208,000. and an attachment has been
issued. This action was brought in
the Supreme Court of New York, and
similar action has been brought in
Chicago.
The receivers also have taken ac-
tion to enforce collection of indebt-
edness claimed to be due from Pro-
gress Pictures of Atlanta and Dallas,
and Arthur C. Bromberg in amoun,ts
of $73,753.97 and $91,066.59. Further
action has been taken against Pro-
gress Pictures of Cleveland under
management of J. S. Jossey, for
$140,000, and also Progress Pictures
of Seattle.
Under terms of a settlement agree-
ment entered into with certain credi-
tors which has been approved by the
court, the receivers state that they
are free to collect outstanding ac-
counts receivable without any inter-
ference on the part of other claim-
ants.
Lackey in New York
William Lackey, Coast producer,
P formerly with Charles C. Burr and
Lester F. Scott, is in New York,
conferring with executives of the Art-
class corporation and Ellbee Pictures.
o
Moss Gets Bronx Theater Post
Richard L. Mess has been appoint-
ed assistant manager of the Oxford.
Bronx house, opening this month.
M. Scholar is managing director.
Birmingham Remodeling Complete
Birmingham, Ala.- — Remodeling of
the Franklin, operated by Joe Steed
and Warren Andrews, at Ensley. is
rapidly being completed and the
house reopened.
Enlarging McComb, Miss. House
McComb, Miss. — Plans are being
made to increase the seating capacitv
of Jacob's theater to 2000. The Dick-
erson building including the theater,
was purchased a few days ago from
Dr. L. D. Dickerson bv X. A. Kra-
mer for $80,000.
uestionof halth in
Kansas "Blue' Fi^ht
^i',>lltlllUl^il jiom I'Ui/i' 1)
the right to keep open the show on
Siniday on the constitutional provi-
sion for religious freedom legalizing
any day of the week as the Sabbath.
The e.xhibitor argued that no com-
municant of a religion observing any
otlier day can be forced to alter his
iiorn)al activities on Sunday. All of
'he theater's employes are Seventh
Day Adventists, holding Saturday as
their dav of rest.
St. Louis Unions Row
Over Cooling Systems
St. Louis — Jurisdictional fight be-
tween licensed engineers and union
electricians as to which organization
should have charge of the operation
of cooling systems in leading theaters
here has caused the engineers to pass
out handbills announcing that no
licensed engineers are employed in
operating the cooling systems in the
St. Louis, Grand Opera House, Mis-
souri, Ambassador and Loew's State.
The bills are being distributed in
front of the theaters by members of
the Local Union No. 2, Internationa!
Steam and Operating Engineers, in
an effort to obtain public support in
forcing the theaters to turn this work
over to engineers instead of union
electricians.
Deutsch Heads New Ohio Firm
Cleveland — Sam F. Deutsch heads
a group of local picture men who
have formed the Galion Amusement
Co., which has purchased, site for a
theater at Galion, O.
New Ohio Chain Has Seven
Mansfield, O. — The recentl3'-form-
ed combination of Skirboll Bros..
Cleveland, L Lipson, Cincinnati, and
Harris Bros., of Pittsburgh rapidly
is increasing its holdings and now
has seven theaters in Ohio. An-
other is declared planned at Galion
O. The partners recently reopened
the Opera House here under the
name of the Madison.
Goodwill Takes Excellent Product
Goodwill Film Exchanges, Los
Angeles, has taken over the 18 fea
tures of Excellent Pictures for Cali-
fornia, Nevada, Arizona and the
Hawaiian Islands. This company has
also secured six pictures starring
George W^alsh.
Cooper Heads Research Club
Hollywood — Gary Cooper heads
the Paramount Scientific Research
Club as president for the year. G. E.
McCormick has been selected vice
president; Melvin Stamper as secre-
tary; Al Holton as treasurer and P.
S. Striker as sergeant-at-arms.
Quincy Reopening Sept. 11
Quincy. 111. — H. E. Nelson, owner
of the Star plans to reopen his house
on Sept. 11.
B. & K. Acquire Quincy House
Quincy, 111. — Balaban & Katz has
taken over the Belasco, formerly op-
erated bv William H. Sohm.
^rell, it surely
'Will be a beauti-
ful clear day tues-
day the 13th
i^e just completed
arrangements £or
rain insurance
and that makes a
clear day for the
film golf tourna-
ment a certainty
a great day is in
store for everyone
and from the -w^ay
the entries are
rolling in it looks
like a record at-
tendance
if you haven^t
mailed your en-
try, right noifv is
the time
—don mersereau
THE
-JXH^
1
DAILY
iTidav, September 9, 1927
INDIANAPOLIS 1st RUN
COMPLEXION CHANGING
Indianapolis — Several changes have
been made in the local theater line-
up during recent weeks, and more
are to follow before the fall sched-
ule gets into full swing.
The Palace, originally a Loew
house but operated during the past
five years by Keith interests under
the name of United Theaters Corp.,
reverts to Loew Sept. 1. It has been
closed since July 1, and no plans for
its reopening nor its future policy
have been announced. It has been
operating on the grind policy with
five acts of vaudeville and a feature.
The Lyric, a combination vaude-
ville and picture house, and the Isis,
playing westerns and second run
features, have been sold by the Cen-
tral Amusement Co., Charles Olson,
president, to E. G- Sourbier, operat-
ing here and in Toledo, O. No
change in policy is announced for
either house.
B. F. Keith's theater, the two-a-
day house now occupied by the Stu-
art Walker repertory company, will
reopen on a grind policy Sept. 18.
The Berkell Players, another stock
unit, will move from English's thea-
ter, the "legit" house, into the Co-
lonial for a winter stock season Sept.
18. The Colonial has been operating
as a picture house.
The Indiana, Circle and Ohio, op-
erated by the Circle Theaters Co.,
will change from Sunday to Satur-
day openings Sept. 10. The concert
orchestra will be moved from the
Indiana back to the Circle on the
same date and Charlie Davis and his
jazz band, for the last two seasons
at the Ohio, will move into the In-
diana to work with the new Publix
units which are booked.
Advance reports indicate that at
least 12 weeks of the season at Eng-
lish's will be devoted to the show-
ing of road show films.
Johnson Buys La Grange House
La Grange, 111.— Earl Johnson has
secured control of the Illinois from
the Fifth Avenue Theater Co. He
will operate it in conjunction with
the Auditorium at Berwin.
Harry Swift With Wesco
Ardondo Beach, Cal. — Harry C.
Swift, former manager of houses on
the Keith and Loew chains, has be-
come manager of the West Coast
Capitol, succeeding Justin Kennedy.
Ware At Harriman, Tenn.
Harriman, Tenn. — A. F. Ware, a
Nashville theater man, has taken
over management of the Princess.
R. D. Page, former manager, now
has charge of Tony Sudekum's new
theater at Cleveland, Tenn.
British Company to Build
Doncaster, England — Plans are
under way to form a local company
for the building of a theater near
High St., which will mark the first
theater built here in the past six
years.
Seeking Relations
Hollywood — First National
has issued a questionnaire to
all studio employes in an en-
deavor to find out who is re-
lated to who — and why. This
has placed all the "in-laws" on
the anxious seat, for the ques-
tionnaire calls for answers to
the following: "Are you related
to anybody at this studio? If
so, to whom and how?" "Are
you related to anybody in the
industry? If so, to whom and
how?" The move is supposed
to be an outcome of the recent
economy wave, and it has
caused concern in other stu-
dios where it is felt the new tab
system may spread.
Theater for Scenics Only
Opened at Los Angeles
Los Angeles — Alexander Hursch,
president of the Pacific Development
Co., has leased the De Luxe, Alvar-
ado St., house from West Coast The-
aters for presentation of scenics ex-
clusively. The house has been re-
modeled and rechristened the Romola.
The theater, which has reopened
under its new policy is featuring the
slogan, "See America First."
U. A. 'Kontingent' Dispute
in Germany Is Settled
Berlin — Action recently brought
by Phoebus against United Artists
for breach of contract has been amic-
ably adjusted by mutual agreement,
and the two concerns now are re-
ported to be working in perfect har-
mony. Agreement was reached when
United Artists accepted the 15 "kon-
tingent" pictures which formed the
grounds of the difference beween the
two companies, but at a consider-
able reduction in the price.
Charles Brothers Building
Alice, Tex. — Charles Bros, have
purchased a piece of property- for a
theater site, and construction will
start in 60 days.
Betz in "Shepherd of the Hills"
Matthew Betz has been signed for "The
Shepherd of the Hills" which First National
will produce.
Flingel to Build Pekin House
Pekin, 111. — The Capitol is to be
torn down to make way for a new
house to be built by Walter Flingel,
owner of the Capitol and Empire.
It will seat 1,200.
Ramsey and Alger Dissolve
Chicago — Ed. Ramsey and E. E.
Alger, operators of several theaters
in Southern Illinois, have dissolved
partnership. Under terms of the
agreement, Alger takes over the La
safle and Pana theaters, while Ram-
sey will operate at Fairhury, Ran-
toul, Paxton, Urbana and Clinton.
Open West Chicago House
West Chicago — Mrs. E. B. Eber-
man, who owned the Opera House
at Batavia, has opened the West Chi-
cago here.
Hare Coursing Walloping
Business in Australia
Sydney— Tin hare coursing here,
at which betting is permitted, is deal-
ing a body blow to Saturday night
business at suburban houses extend-
ing from Coogee to Bankstown and
Balmain to Hornsby. This new fad
has caused receipts to drop from 20
to 30 per cent.
Until betting was permitted, tin
hare coursing attracted no great pat-
ronage, but theater owners now feel
that legislative remedy against bet-
ting must be secured to restore busi-
ness. So great is the demand that
special train service is run to the
race track, and now efforts are being
made to extend coursing operations.
The sport consists of a race between
from eight to ten dogs pursuing an
imitation hare fastened to a pole.
The new competition is considered
far more serious than horse racing,
because of the comparative low cost
of owning, , training and running a
dog, thus enabling more people to
enter the lists.
Moscow Plans Pictures
for Children Only
Moscow — Planning to make films
a definite part of the educational sys-
tem, the Soviet has started work on
a theater here exclusively for chil-
dren. The major part of the chil-
dren's program will consist of films
of nature studies, pictures of scenic
and topical interest, and -fairy stor-
ies. One floor of a big studio will be
set aside for the production of these
films. The development of this de-
partment is expected to result in a
supply of interesting subjects par-
ticularly adapted to requirements of
juveniles.
First Sunday Show in Iowa Town
Primghar, la. — For the first time,
the local theater is presenting Sun-
day shows.
Inland Australia Organization
Melbourne — Victorian Country Ex-
hibitors, Ltd., is being formed with
the "advancement and protection of
country exhibitors" for its object.
r-.^^w'^
"What a surprise
these big time op-
erators would get if
they could see the
metropolitan people
at summer resorts
flocking to theaters
where the pictures
are the whole show.
They play 'em out
of the can and gen-
erally get business."
Hollywood Happenings
Cast for "Baby Mine"
Hollywood — Cliarlotte Greenwood
has arrived here to play in M-G-M's
"Baby Mine."
Courte Switches to 1st Nat'l
Louisville — Emil Courte, formerly
with the local Paramount exchange,
has joined First National, succeed-
ing Tom Miller, who resigned to
join Big Feature Rights Corp.
Ik
CoUison Writing DeMille Script
\V'l''Mm CoUison is collaborating with Char-
les Beahan, eastern production representative
'or Cecil B. De Mille, in the writing of a
farce to be called "The Gay Nigthies."
"Wolf Fangs" In Production
"Wolf Fangs." an original by Seton I.
Miller and Elizabeth PicVett, has been started
bv Fox under direction of Lew Seiler. Exte-
•ors are bei»^<I shot in Mount Baker Na-
tional Park, Washington. The cast incli'des
"harles Morton. Caryl Lincoln, Frank Rice
ind James Gordon.
Paramount Studio Picnic
The entire personnel of the Paramount stu-
■\\o will hold a picnic at the beach northwest
^f Santa Monica Sunday, under auspices of
the newly organized Paramount Studio Club.
In Bebe Daniels' Cast
The comnlete cast for Bebe Dan'els' latest
comedy. "She's a Sheik" in production at
Paramount, includes Richard Arlen. W'U-am
Powell. Josephine Dunn. Walter Goss. Paul
>Tc.Mlvster. Al Fremont. Jame» Bradbury. Jr.,
-ind Bill Franey. Clarence Badger is di-
recting.
Additions to "Honeymoon Hate"
Two more additions, Effie FUsler and Gen-
aro .Spagnoli. have been added to tho cast
of Florence Vidor's next production, "Honey-
moon Hate."
Thelma Todd Opposite Dix
Thelma Todd has won the lead in a new
Paramount western. She will play Ri'th
.•\insworth in the forthcoming Richard Dix
vehicle. "The Gay Defender."
Castine: has been completed on the latest
Rayart Imnerial. "A Light in the Window."
to be produced from an origiral storv by
Art'nir Hoerl unHer direction of Percy Pem-
broke. Henry Walthall has the lead.
Drago Writes Original for Mix
Harry Sinclair Drago is writing an original
for Tom Mix to serve as bis r.ext picture,
upon completion of "Silver Valley."
O'Connor Directing Fox Comedy
Frank O'Connor is directing Ted McNa-
mara and Sammy Cohen in an untitled com-
edy for Fox. The cast in^hidep Elinor
Flvnn. Ben Bard and John Hilliard.
Griffith Picks Cast
D. W. Griflfith has engaged the foll^winf
players' for "Dream of Love" bis next LTnlted
Artists picture: Charles Hi'l Mailes. F.iigenip
T!p<;<;erer, Sydney DeGrey. Barbara Debozoky
^''■lliam Austin. Rosemary Cooper and Joyce
Coad.
Cooper Opposite Pola Negri
Gary Cooper has been assigned the role
opposite Pola Negri in "Rachel" which will
go in production soon at Paramount. Row-
land V. Lee. who directed Pola Negri in
"Barbed Wire!' and Beggar? of Love," will
produce.
Original from McGuinness
James K. McGuinness. newspaper writer,
has completed an orip-'nal which is f<^ go into
production soon at Fox entitled "The Girl
from Havana." Philip Klein will supervise.
frNEWSPAPE
FILMDOM
VOL. XXJ No. 60
Sunday, September 11, 1927
ANDWEEKLY
FILRDICEST
L., .\ ■ .......
v-'y;; •:•■■■''■
Price 25 Cents
m
CarlLaamnlc
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\^
Biggest of them all
is on the way !
The big, all-star comedy drama that
tops thetn all! A Special in any
company— and it's only one of the
many Specials Universal gives you
this year on the Big Gun Group ! —
No wonder all the Big Boys are set*
ting record-breaking deals for
Universal This Year !
A MELVILLE BROWN PRODUCTION
•tarring LYA De PUTTI .nd MALCOLM
MacGREGOR withlZaZu Pitti
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accounts of your exploitation.
Other showmen are depend-
ing on you to do your bit.
Hitting tlie Mark
"VTO beating arounj the bush, with long-winded und irrelevant
•^ ^ discussion, but straight to the point appraisals of picture qual-
ity, analyzed from the showman's viewpoint. That is the keynote
of THE FILM DAILY reviews, recognized everywhere as depend-
able guides to box office value. Just anoiher of the many services
you get from
Tlie l^eivspapcr of Filmdom
•V 'y-'iPFf-^
Vali««
Constant impi ents in the
equipment field mean money
to theater owners who
keep pace with this progress.
You can do so through
"Theater Equipment and
Management," a regular Sun-
day feature.
James CRUZE
to produce "ON TO RENO
yy
Starring MARIE PREVOST
Sensational Story of Reno Divorce
Mill to be Filmed as Brilliant
Melodramatic Comedy
FIRST FROM JAMES CRUZE ON
PATHE-DEMILLE PROGRAM OF
HITS FOR 1927-28
f " -
ONE man had dashed west to seek his sweetheart,
and one his wife- — -and both found THE SAME
w^oman ! To husband and lover came the same shock
of surprise, of incredulous dismay, of hot anger.
Had they been simple victims of a questionable
scheme — toys for the daring game of a designing
woman? Were four lives to be spoiled by the sensa-
tional revelation? „
Here is an amaz-
ing story by Joseph
Jackson, a smart
sophisticated com-
edy drama center-
ing about the great
"divorce mill" at
Reno.
With Marie
Prevost as the cen-
tral figure plus the
superb direction of
James Cruze, "On
to Reno" is bound
to be one of the big
box-office hits of
the year.
JVIaRIE prevost, incomparable interpreter of
sophisticated femininity, has one of the greatest roles
of her career in "On to Reno "
This is the first of several great pro-
ductions which James Cruze will produce
and supervise for Pathe during the com-
ing year, with the same careful selection
of story, star and cast. Each a sensational
showmanship combination. .
/
J AMES CRUZE, one of the screen's greatest, who has a record
second-to-Hone as a director of box-office hits. "On to Reno" was
selected by Mr. Cruze as type of story in which he has achieved
some of his biggest successes.
GulleN LANDIS to
play opposite Miss Prevost.
His ability and name lend
definite box-office value to
this great production.
W;
ALTER WOODS, who
will act as scenario supervisor.
Most of James Cruze greatest
pictures were directed from
scenarios supervised by
Mr. Woods.
Another sample of the big things coming to you
from Pathe in 1927-28
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▲HDWEEKLY
FILM DIGEST
VOL XL! No. 60
Sunday, Septerabei 11, 1927
Ejtahliihtti 1918
JOHN W. AUCOATE. Publiihtr
INDEX
Pack
THE hf AN ACER, An Editorial by Maurice Kann 3
FINANCIAL 4
EXPLOITOGRAMS, Compiled by Jack Harrmver S
REVIEWS OF THE NEWEST FEATURES, by Lilian W. Brennan. .'. 1 .6-7
HOLLYWOOD HAPPENINGS, by Harvey E. Gausman 8
EASTERN STUDIO NEWS. "A LITTLE FROM LOTS," by Ralph Wilk.. 9
FOREIGN MARKETS, by James P. Cunningham 10
THEATER EQUIPMENT AND MANAGEMENT, by Michael L. Simmons. II
THE PRESENTATION FIELD by Charles F. Hynes 12
THE WEEK'S HEADLINES 12
REVIEWS"
PAGE FAGB
A MAN'S PAST 6 LES MISERABLES 7
COLLEEN 6 ijps qF RILEY 7
THE COUNTRY DOCTOR 6
THE GARDEN OF ALLAH 6
HARD BOILED HAGGERTY... 6
THE MAGIC FLAME 6
SWIM, GIRL, SWIM 6
WESTERN COURAGE 7
THE JOY GIRL 7
THE KID SISTER 6 SHORT SUBJECTS 7
FOR LOBBY-DISPLAY DEALERS
See Page 879
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to subscribers to
THE FILM DAILY
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6. One-contract equipment plan.
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^
bggg^
THE
PAILY Sunday, September 11, 1927
i
i
i
as
Announcmg
THE
No matter how well we do this joh
there is always the opportunity to
do the next one better. Maybe
thafs why the Film Daily staff get
I such a kick out of doing it.
Jack Alicoate
1928 FILM
YEAR BOOK
s
I
OUT IN
JANUARY
NOW IN OVER ONE i
PREPARATION THOUSAND PAGES I
i
i
i
i
I
I
!
i
w
:Sf^ NEWSPAPER
AHDWEEKLY
FILR DIGEST
VOL. XLI No. 60
Sunday, September 11, 1927,
Price 25 Cents
F-M MICHIGAN HOUSES
60 TO BUTTERriElD
Chain Continues Operation
of 111., Wis., and Ind.
Holdings
Chicago — Merger of the Fitzpat-
rick Mc Elroy houses in Michigan
with the Butterfield circuit has been
nipleted by Kenneth S. Fitzpatrick
:id \V. S. Butterfield, presidents of
iie two circuits. The deal involves
Illy theaters in Michigan. Butter-
licld is associated with Paramount.
Real estate holdings and leases are
eluded in the deal. Properties own-
ed by F-M which change hands are
the Liberty and Bijou, Benton Har-
. bor; Riviera, Three Rivers; Lyric,
'Traverse City; Lyric, Cadillac, and
. Colonial, Big Rapids. In addition,
tthe company operates several houses
^ under leases, including the Caldwell,
St. Joseph.
Fitzpatrick-McElroy operates the-
aters in Illinois, Wisconsin and In-
diana, which are not included in the
Butterfield deal.
Mussolini Film to be
Shown with "Sunrise"
Mussolini's message of friendship
to the United States, contained in a
Movietone reel produced in Rome by
Winfield R. Sheehan, vice president
and general manager of Fox, will be
shown in conjunction with "Sunrise"
at the Times Square, opening around
the middle of this month.
The picture and address by Musso-
lini is part of the plan of officers of
the Fox to bring people of the
United States in closer contact with
{Cmitinued on Page 4)
^Vhole Industry United
in Tribute to Loew
Theaters, home offices, exchanges
and studios of the United States and
Canada paid tribute to Marcus Loew,
in what is the most general observ-
ance of sorrow in which the indus-
try has ever participated.
Throughout the two countries,
state wires received by the Hays of-
fice, theaters remained dark until
after the funeral at 2 P. M. (New
(Continued on Page 12)
"Big Parade" Closing
"The Big Parade" will close at the
Astor on Sept. 17 with a world's rec-
ord of almost a solid two years' run.
it opened there Nov. 1, 1925. It will
be followed by "The Student
Prince," on Sept. 21.
riLM PRINTING DIRECT
FROM CAMERA CLAIMED
Process Eliminates Posi-
tives with 75% Saving,
Inventor Says
St. Paul — Discovery of a process
for printing and developing motion
picture films direct from the camera
for projection on the screen is claim-
ed by Walter \'an Dyke, managing
director of the Western _M. P. Co.,
local firm. He says he has success-
fully developed and projected films
without taking a positive from the
camera's negative.
"The cost of my special process is
fully 50 per cent below that now in
use," declares Van Dyke, who says
he can show films on the screen two
hours after they are taken.
The secret methods Van Dyke
uses involve special chemicals and
treatment, he declares.
Eckman Testimonial Sept. 16
The testimonial dinner for Sam
Eckman, Jr., district manager for
M-G-M who is going abroad on a
special assignment for the company,
will be held at the Astor on Sept.
16. It was postponed because of
Marcus Loew's death.
United Artists Closes Deals
for 1 7 of 20 in Proposed Chain
"Ask Me Another"
That's the kind of a retort
courteous you'll get if you pop
the question to any of the boys
on whether they're going to
the Fall Film Golf Torurna-
ment, at Bonnie Briar Tues-
day.
You don't have to be a wiz-
ard to land prizes, for there is
opportunity for all. And what
a lineup! Just for good meas-
ure George Blair of Eastman
Kodak comes forward with a
beautiful kodak and the Hed-
wig M. P. Laboratories ofifer
a special prize. These added to
those in the bag, would be
worthwhile even for fortune
seekers.
Tuesday's the day, and if
you're not on hand, you're go-
ing to miss one of the greatest
times you ever had. That goes
for everyone, whether you play
golf, tennis or just want to
come and be regular.
*T-p>HE manager is the captain, the brains, the will and the
I law of his theater. In the ultimate reckoning, anything
that goes wrong in the theater hits the man who directs
it. He is the most important element in the theater; he is the
heart of it, pumping vitality and the farthest and minutest tissue
of its being".
Harold B. Franklin, theater operator extraordinary, dispenser
of new life to bad theaters and adept at the practice of changing
red figures to black is talking. His record at Famous and the
rapidity with which he is whipping West Coast Theaters into
shape vest in him the right to speak.
This obser-yfltion, coming from the head of one of the most
important chain organizations in the industry, merits attention.
The place, the manager, as the cog, should fill in the machinery
which makes up chain theater operation is most important. It
is our opinion that the individual must not be stifled; that it is
dangerous to completely submerge the personality of the man
and the theater he runs to the mandates of the chief operating
head in a city far removed from the scene of local activities.
(Continued on Page 4)
Loew's, Wesco, Publix and
Grauman Operating Most
Houses of Circuits
Seventeen of the chain of 20 the-
aters planned by United Artists
either are in operation or under con-
struction, with announcement soon
to be made of the three remaining
houses, completing the chain within
one year's time, Lou Anger, vice
president and general manager of the
circuit, stated yesterday. The cir-
cuit was organized May 23, 1926.
Anger is in New York after a three
months' tour of the nation.
Loew's, Wesco, Publix and Sid
Grauman figure largely in the de-
velopment of the United Artists chain.
The partnership arrangements relieve
United Artists of the actual physical,
operation of the houses, and it is con-
sidered likely that when the 20 the-
aters are in operation all will be
similarly operated, one of the part-
ners in charge in each instance in-
(Continued on Page 12)
De Luxe Theaters, New
Far Northwest Chain
Seattle — De Luxe Theaters Corp.,
is a new theater chain operating in
this territory. The firm, headed by
Al Rosenberg, who with his two
brothers formerly owned De Luxe
Feature Film Co., already is operat-
ing four local theaters. Albert Fin-
kelstein, booker and film buyer for
Wesco in this territory, is vice pres-
ident of the firm. He also owns a
half interest in the Avalon at Bell-
ingham.
Houses already taken over are
Hamrick's Egyptian, Lakeside and
I'ptown, operated by John Hamrick
and Xeptunc, operated by Wesco.
Colony Opened by "U"
"Back to Pictures" Policy
Featuring a "back to pictures" pol-
icy, the Colony made its debut Fri-
day as a Universal house under di-
rection of Hugo Reisenfeld. He re-
ceived a warm ovation. "The Cat
and the Canary," was the initial
feature. At noon Saturday, the house
adopts a grind policy.
Radin Leaves Commonwealth
Matthias Radin, general sales man-
ager of Commonwealth, has severed
his connection with the company.
THE
DAILY
Sunday, September 11, 1927'; |
f sL XLI Nt. 60 SDiiday. Sept 11. 1927 Price 25 CanU
JOHN W. ALICOATE
Publisher
Published daily except Saturday and holidays
at 1650 Broadway, New York N. Y., and
copyright (J927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Pnbnsber; Maurice D, Kann, Vice-President
■nd Editor; Donald M. Mersereau, Treas-
urer, Business and Advertising Manager;
Ralpt Wilk, Traveling Representative, En-
tered as aecondclais matter May 21 1918,
■t the post-office »t New York, N. Y.
under the act of March 3, 1879. Terms
(Poatage free) United States, outside of
Greater New York, $10.00 one year; 6
mojaiha, 15.00; 3 months, $3.00. Foreign,
$15.00 Subscribers should remit with order.
Address all communications to THE FILM
DAILY, 1650 Broadway, New York, N. Y.
Phone Circle 4736-4737-4738-4739. Cable ad-
dress: Pilmday, New York. Hollywood,
California — Harvey E. Gausman, Ambassa-
dor Hotel: 'Phone, Drexel 7000 and Wash-
ington 9794, London — Ernest W. Fredman,
The Film Renter, 58, Great Marlborough St.,
London, W. I., Paris — La Cinematographic
Francaise, 5, Rue Saulnier.
Financial
Quotations
High Low Close Sales
*tAm. Seat. Vtc
tAm. Seat. Pfd
*Balaban & Katz
*Bal. & Katz Vtc
Eastman Kodak ..16754
*tFilm Inspection
First Nat'l Pfd
Fox Film "A"... 66 '/J
tFox Theaters "A" l&H
*Intern'l Project
Loew's, Inc 55%
ttLoew's, 6s 41ww.l04^
ttLoew's, 6s41x-war 99^4
M-G-M Pfd
M. P. Cap. Corp.. 7
Pathe Exchange . . Syi
tPathe Exch. "A". 27
ttPathe Exch. 7s37 97J4
Paramount F. P. ..105-5^
Paramount Pfd. ..118^2
ttPar.Bway.5'/4s51.100^
**Roxy "A" 32
•♦Roxy Units 35
•*Roxy Common . . 8
Skouras Bros 36
Stan. Co. of Am.. 67-5^
tTrans-Lux Screen 45^
*Univ. Pictures
•Univ. Pict. Pfd
*tWarner Bros
Warner Bros. "A". 23 J^
167
66
175^
54J4
104
9954
"654
5/.
26/2
97/2
10354
lOOJi
29
31
7
36
67
4Vs
23H
47
48
sm
73!4
167
454
. . 100
6654
5454
104}i
99^
24%
7
S'A
27
97 'A
1045i
118!4
10054
36
6754
4f^
32
101
15
2354
300
400
6,000
'966
15
4
'566
300
1,300
4
6,800
100
21
100
300
*Last Prices Quoted **Bid and Asked (Over
the. Counter)
tCurb Market ttBond Market
NOTE: Balaban & Katz is listed on the
Chicago Board; Skouras on the St. Louis
Stock Exchange and Stanley in Philadelphia.
When you think of
INSURANCE
you are thinking of
S T E B B I N S
Specialiata in Motion Picture
and Theatrical insurance for
the past twenty yeare
Arthur W. Stebbin8& Co., Inc.
1540 Broadway N. Y. C.
Bryant 3040
The Manager
{Continued from Page 3)
Franklin believes this :
"In many ways the manager is the arbiter of public taste. Although
he takes guidance from the tendencies of patrons, he is the super-
salesman that induces people to respond. He must win interest for
coming programs and spread the feeling that his theater provides the
best. Pleasing the public is his objective. To that end he must super-
vise every function of the business. His place is not at a desk, but in
the theater where he can circulate among his patrons, with eyes and
ears wide open for significant reactions. He plans his future opera-
tions carefully. It is the combination of experience and foresight that
establishes his success.
"When a theater has true hospitality, it is certain that it represents
the idealism of the man who runs it. The voice with the smile is sup-
posed to be a winner. The man whose methods and looks are pleasant
at all times, is still a bigger winner. * **
"Since the theater is a commercial enterprise, the manager must
have a keen notion of competition by always comparing other opera-
tions with his own, so that he is not lulled in a feeling of satisfaction
and security, but always striving for better results. An indispensable
method of studying public reaction is made use of when the manager
puts himself in the patron's place. He visits his own theater as a
patron would; whereas the patron drifts to a seat urged by the mood
of excursion, the manager dissects and notes with every ounce of judg-
ment he can bring to bear.
"A theater is a liability if it lacks competence and showmanship —
showmanship that knows how to utilize the material with which it
works, that capitalizes on courtesy, cleanliness and service. The manager
of a theater has specific duties to perform — to plan, to make decisions,
to select capable assistants, to inspire a spirit of loyalty among his staff,
and to conduct his theater in a manner that will establish it as a public
institution. Measuring his every action is a definite sense of his re-
sponsibility. No other business ffepends more on public confidence,
and is as sensitive to public goodwill as the theater. Management must
develop the theater staff to the high ideals necessary in a business that
is in such close contact with the public. The old, careless helter-skelter
days of exhibition are over.
"It is not necessary for the manager to be able to perform and un-
derstand every detail of all the duties essential to the operation of a
theater if he has the knack of surrounding himself with those who can
take care of these many details. He need not conduct an orchestra or
operate a motion picture machine, but he should be able to procure
those who can do these things in a capable manner".
It appears to us that the most sensible and most business-
like method to develop a chain to its fullest possibilities is to
place at the helm in each theater, a manager who know^s his
public and whom the public knows through long and friendly
association. No business, we maintain, is so large that the per-
sonal touch must give way entirely to clock-like precision and
automaton perfection.
KANN
$1 Stanley Dividend
Phila. — Stanley Co. of America de-
clared a quarterly dividend of $1,
payable Oct. 1 to stock of record
Sept. 20. This is for the same amount
as declared three months ago, when
the quarterly rate was increased from
75 cents.
Christie Unit Leaving
Al Christie, Eddie Sutherland,
Monty Brice and Harry Edwards
leave Saturday for the Coast, to be-
gin production of "Tillie's Punc-
tured Romance." They arrived Fri-
day from Europe.
BROOKS
THE NAME YOU GO BY
WHEN VOU GO TO BUY
COSTUMES
&0-WNS AND UiyiF<OR.VfS
I 14.37 BWAY. N.y TEL 5580 PENN.
ALSO Z5,000 COSTUMeS TO PCMI
Mussalini Film to be
Shown with "Sunrise"
{Continued from Page 3)
world famous characters. It is plan-
ned to preserve these talking pic-
tures as valuable historic records for
future generations. Along with the
picture of Mussolini, will be shown
talking pictures of scenes of life in
the Italian army.
Morrison at Fox Denver Branch
Denver — R. J. Morrison has been
appointed manager of the Fox ex-
change.
PATHE NEWS
Sees all - ' -
knows all
in York, Pa.
York, Pa.
Sept. 10, 1927
Ray Hall, Editor
Pathe News,
New York, N. Y.
Sees All Knows All are
our sentiments regard-
ing PATHE NEWS.
Nathan Appell
Enterprises.
M|^J59?5?flff«a9B
td "hmn^ ^anas&i )&<>I»
Ju»i 40 minutes from N«wY>rk by train
'TmeSoa'RPwalk is GijcyFijpus
'niE Al'i^lS LaPEN WKlTl HtAljTI
Tnt llOfT-I^IS A 'pLEASANl~lHEA'i~
'Rpoml^lus 'ibod -Only ♦8.'"p«r2)'i>'
Ohen All-year
Henry H. Oerorcl ■ — f-rg'^^y^y D^rfffa'
THE
Sunday, September 11. 1Q27
J^E^
DAILV
Health Programs at Waterbury
VVaterbury, Conn. — Health educa-
tion programs arc being featured
here by Kathleen Crowley, director
of community work, in cooperation
with all local theaters. One health
film was run from September to June
in each week at every theater. Re-
cently the Capitol devoted one day
to a child health program to which
all of the mother:, of the city were
invited free of charge. Pictures
shown covered parental care, nutri-
tion, care of the baby, etc. Local
organizations cooperated in distribu-
ting tickets to mothers.
New House for Amer. Amuse. Co.
Alberta Lee, Minn. — Ben Fried-
man, head of the American Amuse-
ment Co., announces that work on
the New Broadway is progressing
rapidly and expects that the house
will be ready to open the latter part
of September.
Close N. D. Theater
Carpio, N. D. — Due to poor busi-
ness the Lyceum has been closed
It is reported that the house will
again he opened about Oct. 1, under
management of T. M. Morrissey,
who operates the Lyceum at Donny-
brook, N. D.
Brockwell Gets Illinois House
Downers CJrove, 111. — F. M. Broc-
kcll, who is associated with B. & K.
has taken over the Dick under ' a
long-term lease.
Holscher Buys Iowa House
Earlville. la.— The Crystal has
been purchased by Harvey Holscher.
Gahlsen Buys Burke, S. D. House
Burke, S. D.— M. Gahlsen, who
disposed of the Moon at Spencer,
Neb., has purchased the Community
from Hogrcfe and Quinn and as-
sumes possession of the house. Sept.
15.
To Build In Mayville, N. D.
Mayville, N. D.— Plans are com-
pleted for a theater by Charles Tolan.
Construction work begins soon.
Form Milvraukee Company
Milwaukee — A new theater com-
pany is announced with the incor-
poration of the Aragon Theater
Company, with Guy Poole, Edmund
Blauer and George Beurosse, as in-
corporators.
Appall Building at Hanover
Hanover. Pa.— Nathan Appell En-
terprises of York, in association with
IVed C. Ritnier. is clearing the site
fur the $200,000 State on Frederick
Sl
Ridge Buys AUentown House
Allentown, Pa.— The New Ridge
has been purchased by M. H. Young
from .\lfred Bibighaus for $25,000.
"\'i)ung will remodel the house and
I .ipen shortly.
Buy Downington, Pa. Theater
Downington, Pa. — Stiefel Bros.,
former owners of the Windsor and
Holmes, have taken over the Opera
House from Ralph K. Osmond.
DAILY TIPS WHICH MEAN DOLLAQS FOR SMOWMEN
"Beau Geste"
(Paramount)
Secured a local Boy Scout to blow
taps at the beginning of every show.
Bugler was in a position where he
couldn't be seen and this fact at-
tracted all the more attention. Ban-
ner was hung out front one week in
advance. Cutout of bugler taken
from the 24sheet was mounted just
above the banner. — Hal B. Howard,
Rex, Sumter, S. C.
"Ben Hur"
(M-G-M)
Built miniature coliseum in lobby
made of beaverboard and painted to
represent tiers of seats, arches and
entrances. At night display was il-
luminated two 1000-watt floods cov-
ered with dark blue gelatin which
added considerably to the desired ef-
fect. The main entrance of this
coliseum leads directly to the box
office with an arch on either side for
exits. — T. R. Earl, Imperial, Ashe-
ville, N. C.
"Chang"
(Paramount)
A circle eight feet in diameter was
studded with amber lights with an
exclamation point going through it
studded with red lights and the word
"Chang" in three foot letters spell-
ing out in white lights across and
extending over the sides of the circle.
Two of these electric light displays
were used on either end of the can-
opy where it could be seen for blocks
away. — H. D. Grove, Des Moines.
Des Moines, la.
"Drums of the Desert"
(Paramount)
Ballyhoo consisted of a truck ban-
nered on both sides and back with an
Indian tepee on the floor of the truck.
A man in Indian costume was squat-
ted in front of the tepee. — Carol
MacPike, Le Claire, Moline, 111.
"Fast and Furious"
(Universal)
Used an animated automobile rac-
ing display., operated by an electric
motor. Toy automobiles were fast-
ened to a leather belt and kept mov-
ing. The display was used in lobby
for a week in advance. Background
for the display consisted of cut-out
trees and a special heand-painted
scenic. — Roy L. Stuart, Carolina,
Greenville, S. C.
"Firemen Save My Child"
(Paramount)
Window featured various colors
and shades of suspenders. The most
noteworthy happened to be a red one.
Stills of Beery and Hatton were
dangling from this red suspender —
much to the laughs of the on-lookers.
Cards announcing the title, name of
theater, and play dates were dis-
played.— C. Clare Woods, Colorado,
Pueblo. Colo.
"Ladies at Play"
(First Nafl)
Washing machine distributor ban-
nered all his trucks and arranged
window display featuring stills from
the picture and photos of the wash-
ing machine. The catchline used on
the- banners and art cards was, " 'La-
dies at Play' for they do not have to
work all day." — George T. Cruzen,
Palace, Lockport, N. Y.
"Mockery"
(M-G-M)
Newspaper article asked all pa-
trons attending the Sunday show to
write a review on the picture. A
ticket prize was given. The winning
review appeared in Monday's edition.
— Jack L. Hobby, Tampa, Tampa,
Fla.
"Slide, Kelly, Slide"
(M-G-M)
Small circus in town on opening
day staged the usual circus parade.
Secured a rider dressed in a baseball
uniform who rode a horse at the head
of the parade and trotted back and
forth while parade was in progress.
Muslin banners on both sides of the
saddle advertised the picture. — Chas.
R. Hammerslough, Broadway, New-
burgh, N. Y.
"The Love of Sunya"
(United Artists)
Borrowed a penny weighing scale
from a department store for use in
lobby. By stepping on the scale
and inserting a penny, the scales
would record the correct weight and
then a little cardboard would drop
in a slot with your fortune. A plac-
ard at the top of the scale read.
"Step on the Scale — Samya will tell
your fortune." — Carol C. MacPike,
Le Claire. Moline, 111.
"Twelve Miles Out"
(M-G-M)
Bottle eight feet high was placed
on truck — bottle made from beaver-
board. Bottom of setting for bottle
was painted to represent waves and
bottle set on springs so it would
move — large banners placed around
truck lettered "Twelve Miles Out." A
small buoy was painted. This was
pl.'iccd on end of truck with bell
ringing. Display was driven around
the streets into the resident district.
— Empress, Sapulpa, Okla.
"Topsy and Eva"
(United Artists)
Cooperative window display of
Topsy and Eva and a line of black
and white ties was obtained. No
color was employed in the display.
The back drop was a black and white
background for the tapestry. In
front of this was a large cut-out of
the Duncan sisters in character as
Topsy and Eva. A cut-out was made
from a photograph enlarged to more
than life size. — Rivoli. New York
City.
Mechan Collaborates on Rice Series
I'arninigdali-, .\. V. — "Chick" Mee-
han, head coach of the New York
I'niversity football team, is now as-
sociated with Grantland Rice and
W. B. Hanna in the making of a ser-
ies of football short subjects to be
released by Pathc at the rate of one
a week beginning Oct. 2. The series
will be made in serial form under
the general title of "Football Sense,"
which will cover i-very phase of foot-
ball, giving the "lowdown" on the
game to the public. Shooting has
started here at the N. Y. Institute of
Applied Agriculture.
Chambersburg Competition Ends
Chanibershurg, Pa. — Chambersburg
.Amusement Co. of which J. Luke
Gring is general manager, has bought
the Rosedale for $172,000 from the
Cumberland Valley Amusement Co.
Gring is also part owner of the Cap-
itol, and with acijuisition of the Rose-
dale, his company now controls the
theater situation here.
Competition at Ironwood, Seen
Ironwood, Mich.— Resumption of
competition, with possibilities of a
building race, is predicted here. The
Buttcrfield chain, affiliated with Pub-
lix through Balaban & Katz, is plan-
ning the new house in opposition to
Ironwood Amusement Co., which
has one house here and is planning
another.
Behal Gets C. & C. Franchise
Philadelphia — Leon J. Behal has
taken over distribution of the Cran-
field & Clarke product in this terri-
tory for three years on a franchise
basis. He has represented the com-
pany in the territory for the last two
vears.
Rawlinson Returning to Screen
St. Louis — Herbert Rawlinson is
closing his last week as master of
ceremonies at the Ambassador. He
intends to return to Hollywood to
resume picture work.
Sanson at L. A. Criterion
Los Angeles — Tom Sanson, for-
merly handling the Sanson publicity
of the Fanchon and Marco circuit
publicity, has been assigned to han-
dle press for the Criterion.
Eastman Passes 10,000,000 Mark
Rochester, N. Y. — The Eastman
is observing its fifth anniversary.
General Manager Eric Clarke esti-
mates 10,000,000 have visited the the-
ater since its opening Sept. 4, 1922.
Keys at Greenville Strand
Greenville, Ala. — H. H. Keys, for-
merly of the Lyric, Mobile, now is
manager of the Strand here, succeed-
ing B. D. Grimsley.
Reopne Boone, la. House
Boone, la. — The Rialto has again
been opened after having been
closed for repairs. An entirely new
front was built.
"The Magic Flame"
United Artists Length: 8300 ft.
LOADED WITH BOX OFFICE
ANGLES. NICELY DEVELOP-
ED STORY WITH SURPRISE
TWISTS AND MANY ELE-
MENTS OF SUSPENSE.
Cast Ronald Colnian in dual
role. Splendid as the heavy and ex-
cellent as the clown. His best work.
Vilma Banky beautiful as ever. Cap-
able in a sympathetic role. Others
include Gustav von Seyffertitz.
Story and Production Drama.
Based on "King Harlequin," stage
play by Rudolph Lothar. Henry
King, the director, has expertly
mixed a genuine box-ofhce formula.
He has brought into the picture all
of the elements necessary to a splen-
did box-office picture. Abetted by a
well-knit and out-of-the-ordinary
story which is replete with unusual
twists and surprise developments,
the director has fashioned a real
moneymaker. Ronald Colman plays
a dual role. As the heavy he is a
surprise. His work as the circus
clown is a rather daring experiment.
It's an angle to talk about.
Direction Henry King; splen-
did.
Author Rudolph Lothar
Adaptation Bess Meredyth
Continuity June Mathis
Photography George Barnes ;
excellent.
Behe Daniels in
"Swim, Girl, Swim"
Paramount Length 612 ft.
ANOTHER BOX OFFICE
NATURAL FROM BEBE DAN-
IELS. ACTIONFUL, PEPPY
AND LOADED WITH PLENTY
OF LAUGHS. LOOKS LIKE
MONEY.
Cast....Bebe Daniels tops her
"Campus Flirt" and pretty much
everything else she's done and scores
a box-office nifty. Gertrude Ederle,
the channel champion in person, does
her aquatic stuff, and how. James
Hall, the collegiate charmer, good.
Others Josephine Dunn, William
Austin, James Mack.
Story and Production Lloyd
Corrigan seems to have the knack
of vvriiing these campus yarns so
that they become real live pictures
Bebe Daniels gets an opportunity
here and comes through with a pic-
ture that gives her a real chance to
show ail her diversified talents. She
does a Harold Lloyd act as the col-
lege i)oob, and even Harold could not
have extracted more laughs and sym-
pathy. Then in the final strctcii she
develops from a kluck to a champ
swimmer under the teaching of
"Trudy" Ederle. As Bebe can really
swim, it gives the climax a real thrill
punch. Of course she wins for her
college. Fine direction and Behe's
vivacious work mark this one defi-
nitely in.
Direction. .. .Clarence Badger; fine
Author Lloyd Corrigan
Scenario Lloyd Corrigan
Photography J. Roy Hunt
Conrad Veidt in
"A Man's Past"
Universal-Jeivel Length: 6135 ft.
UNUSUALLY FINE DRAMAT-
IC THliME THAT IS CERTAIN
TO BE ENTHUSIASTICALLY
KKCEIVED WHERE THEY AP-
PRii-ClATE AW A 1 TEMPT TO
GET AWAY FROM DUMB
FRIVOLITY.
Cast. .. .Conrad Veidt excellent in
a difficult role. Arthur Edmund Ca-
rew gives another of his all too sel-
dom and worthy performances. Ian
Keith well suited and Barbara Bed-
ford good in a less important part.
Corliss I^almer pretty and Charles
Puffy well cast.
Story and Production Drama;
from the play "Diploma." Unfor-
tunately "A Man's Past" happens to
be one of those infrequent worth-
while affairs that probably won't
make the box office grade, that is, in
the sense that some jazz orgy would,
because there aren't enough people
to appreciate it. The story is un-
usual, strong in dramatic situations
and forcefullj' told. It is extremely
well acted and certain to fascinate
the few who can enjoy it. It tells
of a famous surgeon, stripped of his
license and imprisoned, of his es-
cape and his masquerade when he re-
gains fame under the name of his
best friend, another famous surgeon
who has lost his sight.
Direction. ... Geo. Melford; splen-
did.
Author Emerich Foeldes
Scenario Chas. Logue
Photography ... Chas. Logue; good
Milton Sills in
"Hard Boiled Haggerty"
First National Length 7446 ft.
WAR STORY WITH SILLS AS
AN AMERICAN ACE PACKS A
PUNCH BUT STARTS SLIP-
PING AT THE CLOSE WITH A
CONFUSING ENDING.
Cast Milton Sills as a hard-
boiled ace gets across in a weak story.
Molly O'Day as the girl extremely
natural and attractive. Arthur Stone
gets in some good comedy. Mitchell
Lewis and George Fawcett well cast,
^'ola d'Avril the cafe dancer.
Story and Production. .. .Story of
Jic World War, adapted from a story
l)y fllliott White Springs. Starts off
with some good aviation shots, with
Sills as the American ace getting his
man. That's about all the war stuff,
lor then the yarn switches to Paris,
and the romance with Molly O'Day
an Irish-French girl. The comedy is
highlighted till the main drama gets
under way. It looks like a tragedy
for it seems that Sills has fallen in
love with a woman of the streets
who had passed herself off as an in-
nocent young thing. Then at the
very end the mystery is explained,
for Molly had a sister, her double,
whom she was tr\-ing to shield as the
real naughty Parisian girl. It sounds
unconvincing, and is.
Direction Charles Brabin: hand-
icapped.
Author Elliott White Snrings
Scenario Carey Wilson
Photography Sol Dolito, good
"The Garden of Allah"
Metro-Goldwyn Length: 8200 ft.
PICTORIALLY A GEM. SLOW
MOVING STORY DIRECTED
WITH FINE RESTRAINT.
LACKS ELEMENTS OF WIDE
POPULAR APPEAL.
Cast Ivan Petrovich first-rate.
Alice Terryi somewhat too restrain-
ed. Others include Marcel Vibert,
Gerald Fielding, H. Humberston
Wright.
Story and Production Drama;
from novel of same name by Robert
Hichens. An expert hand stalks
through "The Garden of Allah." Pic-
torially. Rex Ingram has achieved a
perfection that is balm for the eye.
The story, however, did not mark
.■^uch a tortunate choice. It cannot
be denied that a rare restraint pre-
dominates throughout the entire pic-
ture. The story of the monk who
chafes at his vows, leaves his monas-
tery to venture into the world and
Liltnnately marries Alice Terry only
to be driven back to the church final-
ly by his conscience is a trifle too
unhappy fare for the average picture-
going public. It simply is not the
type of story that will arouse any
great enthusiasm.
Direction Rex Ingram; nicely
handled.
Author Robert Hichens
Scenario Willis Goldbeck
Photography. . . . Lee Garmes; su-
perb.
"CoUeen"
Fox Length 5301 ft.
PLEASING ROMANCE AND
THE THR11.L OF THE RACE
TRACK LIKELY TO MAKh.
THIS INTERESTING TO THE
MAJORITY. WELL BALANC-
ED WIH IRISH WIT.
Cast Madge Bellamy a viva-
cious "colleen ' and Charles Morton
a good looking newcomer, the Irish
iiero. Cast carefully selected as to
suitable types. Included J. Farrell
MacDonald, Tom Maguire, Marjorie
Beebe, Sammy Cohen, Ted McNa-
mara, Tom McGuire.
Story and Production. . . . Comedy
drama. This trip it's the Kellys and
the O'Flynns who have a set-to, but
it is all very good-natured and the
comedy and romance emanating
irom the small scale Irish conflict is
likely to prove thoroughly amusing
lo most of the folks in the audience.
There is a race for a climax and
witn hero and the girl, for the pres-
enf at odds, both ridiixg their favor-
ite horse, it is pretty much a matter
of sympathy evenly divided. Then
to keep everybody happy, they final-
ly split the purse and even their
quibbling old fathers "shake and
make up." The production is good,
the cast particularly fine and with
the romance, comedy and race thrill
to hold them, "Colleen" should do
very well.
Direction. . Frank O'Connor; first
rate.
Author Randall H. Faye
Scenario Same
Photography Geo. Schneider-
mann; good.
Rudolph Schildkraut in
"The Country Doctor"
Pathe Length 7500 ft.
GRIPPING HUMAN INTER-
EST STORY THAT IS WHOLLY
ABSORBING UNTIL VERY
LONG DRAWN OUT CLIMAX
SEQUENCE DRAGS THE CLOSE.
Cast Rudolph Schildkraut ex-
cellent in a most lovable sort of
character, that of the kindly old coun-
try doctor. Certain to win their
hearts with his portrayal. Sam De
Grasse good and others Junior
Coghlan, Virginia Bradford, Frank
Marion.
Story and Production Drama.
The story of the country doctor is
a truly human document that cannot
fail to win the admiration of the
audience. It has a depth of feeling,
a wealth of realism built of genuine
human interest touches. The char-
ity of the kindly old country doctor
IS endless, his reward little indeed.
Rupert Julian has certainly provided
a delightful production and fine at-
mosphere. He has missed in just
one respect — carrying the climax se-
quence into far too much footage.
The long winter journey of the old
doctor to the bedside of a boy whose
father had prevented the realization
of his life-long dream (to be head of
the new hospital) is too drawn out.
Direction Rupert Julian; very
good.
Authors. . . . Izola Forrester-Mann
Page.
Scenario Beulah Marie Dix
Photography. . . . Peverell Marley;
verv good.
"The Kid Sister"
Columbia Length: 5477 ft.
AN AUDIENCE FAVORITE.
BACK STAGE ATMOSPHERE
AND CHORUS GIRL HEROINE
BOTH POPULAR WITH THE
MAJORITY OF PICTURE GO-
ERS.
Cast. .. .Marguerite De La Motte
the pretty and oh-so-straight chorus
girl whose kid sister, Ann Christie,
is not so wise. Malcolm McGregor
the clean cut millionaire hero. Oth-
ers Brooks Benedict, Sally Long.
Story and Production. . .Dramatic
romance. Give them a story that in-
cludes any phase of stage life and
the majority of any audience is like-
ly to be satisfied. It doesn't greatly
matter whether the situations are es-
pecially new or convincing. "The
Kid Sister" has good backstage at-
mosphere and some road house se-
quences also that will appeal to
them. There are some incidental
bits not just tlie right sort for young
minds. The party staged in the road
house with the old diamond bracelet
bribe worked in, isn't for them. Oi
course the innocent kid sister es-
capes and her sister's on-the-level
millionaire sweetie straightens the
thing out nicely and marries the
sister.
Direction Ralph Graves; fair
Author Dorothy Howell
Scenario Same
Photography. . .J. O. Taylor; good
Sunday. September 11, 1927
THE
■cM^
DAILY
"The Joy Girl"
Fox Lcnuth: G1G2 /(.
JUST WHAT THE AUDIENCE
WOULD ORDER. A PRETTY
GIRL, A HANDSOME MAN AND
PALM BEACH FOR A BACK-
GROUND. THEY'LL LIKE IT.
Cast Olive Borden a snappy
little flapper, bound to please theni.
Photographs like a million. Neil
Hamilton, always a bit too dignified,
but he's handsome enough to make
them forget that. Marie Dressier
good in an inning or two. Jerry
Milcv good and others in lesser roles
include Mary Alden, \Vm. Norris.
PcRgy Kelly.
Story and Production. .. .Comedy
romance. The story isn't always the
thing. Of course, "The Joy Girl"
is right good romance and likely to
strike the flapper crowd as the grand-
est affair going, but basically it is
pretty light weight. Told against
the entrancing beauty of Palm Beach
backgrounds and acted by such at-
tractive personalities as Olive Bor-
den and Neil Hamilton, the story's
actual merit fades to unimportance
The production is excellent, the pho-
tography splendid. One sequence
done in color is especially pretty.
Olive has her heart set on a million-
aire— any millionaire — but falls in
love with Hamilton, rich but playing
chauffeur to make sure no girl mar-
ries him for his money. ,
Direction Allan Dwan; first
rate.
Author May Edginton
Scenario Frances Agnew
Photography Geo. Webber-
Wm. Miller; excellent.
"The Life ot Riley"
Flint XcitioiKil Lcin/th: 0712 ft.
WELL KNOWN COMEDY
TEAM SCORES AGAIN IN PIC-
TURE THAT WILL PUT THEM
IN A GOOD HUMOR. NOT
MUCH OF A STORY BUT IT
SUFFICES FOR THE ANTICS
OF MURRAY AND SIDNEY.
Cast. . .Charlie Murray and George
Sidney peal off a good many laughs
with their own characteristic ma-
neuvers. Sam Hardy has a meagre
role and others include Myrtle Stcd-
man. June Marlowe, Stephen Carr,
Bert \\'oodniff, Edward Davis.
Story and Production. .. .Comedy.
Charlie Murray and George Sidney
rciiuirc no really important plot for
their comedy antics so again in "The
Life of Riley" they are the show
themselves without much in the way
of a story to carry them along
There is a stab at continuity but it
is just a skeleton for the Murray-
Sidney byplay. With Murray, the
tire chief, and Sidney, the police chief
competing for the favor of a local
widow, there is plenty of good laugh
material on hand. Murray's enter-
prising endeavors with a patent fire
extinguisher furnishes additional
comic situations that eventually lead
to a happy ending. The laughs are
steady enough to keep the crowd
amused. This team pulls well in most
anything.
Direction. .. .Wni. Beaudine; satis-
factory.
Author Mann Page
Scenario Howard J. Green
Photography. . . .Chas. Van Enger;
good.
Dick Hatton in
"Western Courage"
Rayart—S. R. Length: 4600 ft.
FAIR WESTERN. CATTLE
RUSTLING YARN WITH THE
USUAL INTRIGUE SUPPLY-
ING THE HERO WITH A HEC-
TIC FIVE REELS.
Cast. . . .Dick Hatton a hard fisted,
hard working hero who does his level
best to put the thing across. Elas
Benham, the girl. Robert Walker
the gentleman villain and others Ed
La Niece, Al Ferguson.
Story and Production. . .Western.
The story is about evenly balanced
with intrigue and action, the latter
including several good fist fights —
one staged on the edge of the well
known cliff — an airplane drop with
hero landing upon his victim, some
fast riding and the usual line of
western doings. Here again you have
the girl, part owner of a valuable
ranch, and a dude villain set on win-
ning her and her cattle, too. On
the other hand there is the daredevil
hero, in love with the girl, and bound
to save her from the trickery of the
other man. He does, to be sure. The
picture has been carelessly edited and
the titles are poor both in content
and grammar.
Direction Ben Wilson; fair
Author Leslie Curtis
Scenario Not credited
Photography. ..Eddie Linden: fair
"Les Miserables"
Universal Length: 11,500 ft.
POPULARITY OF LITERARY
CLASSIC CHIEF DRAWING
POINT. INTERESTING MAIN-
LY AS A FAITHFUL VERSION
OF A WORLD FAMOUS NOVEL
Cast Gabriel Gabrio, Sandra
Milowanoss, jean Poulout, Renee
Carl, M. G. Saillard. Andre Rolane
as the little girl splendid.
Story and Production Drama;
version of Victor Hugo's famous
work of the same name. Made by
Films de France in Paris, the pic-
ture, once in eighteen reels, has been
cut to suit the American market. In
its original version, the production,
always faithful to the novel, con-
>unied far too much footage. In the
editing, which has been done very
creditably in view of the magnitude
of the task, some jerkiness appears.
The story, however, is extremely in-
teresting and w^ill get over best with
those who know the original. Make
a play for the literary-minded and
schools, by all means. The anti-
(iuated production technique retards
the- -^'alue of the picture. In your ex-
ploration, remember you have a
w Drld-fanunis title to play with.
Produced by Henri Sescourt
Direction Not credited; old-
fashioned.
Author Victor Hu.go
Scenario Not credited
Photogfraphy . . . Not credited; pool
"Web Feet"— Chas. B. Mintz—
Paramount
Krazy Kut Capers
Type of production....! reel cartoon
Krazy Kat sets out for a joy ride
with a lady fair but ere long one of
the two is seen walking home — and
it isn't Krazy Kat. He continues his
l)ursuit by delving into the cliffside
homes of some lady spiders and ar-
rives on the scene in time to save
one of the fair sex from a brutal at-
tack by a spider. An army of spid-
ers fail to deter the Kat in his res-
cue and in due course he marries the
".girl." Good cartooning and fair
proportion of laughs.
"In Again, Out Again" — Fables
— Pathe
Excellent Cartoon
Type of production .... 1 reel cartoon
The funny cat and his gang are
doing time in jail, and what they do
to break their bonds is an inspired
cartoonical comedy construction that
carries all sorts of gags, funny ca-
pers and all the other familiar but
unceasingly amusing devices of the
comic artist. Having made good
their escape, after much effort and
hefty cha.sing from the cops, an iron-
ical twist brings them back into the
prison courtyard, where the eternal
chopping of stones has them finishing
whence they originally started. Tough
on the gang, but lots of fun for the
spectators.
"On Special Duty"
Featurette — Universal
Good Story Treatment
Type of production. . . .2 reel western
This breaks away from the cut-
and-dried story usually found in the
miniature western, giving a freshness
in the unfolding of the narrative, and
making the various familiar devices
oi gun-play, fists fights and wild rid-
ing take on a keener interest. Fred
Gilman is the hero lad, who under
cover of boastful story telling, man-
ocuvers to make a suspected bandit
within his hearing show his hand.
"Buster's Home Life"
Stern Bros. — Universal
Excellent Kid Trouping
Type of production. . . .2 reel comedy
Buster, Mary and Tige make life
miserable for Hannah, the maid,
when the latter is given the task of
keei)ing the house in order while
Mrs. Brown shoes shopping. The
chief honors, as usual, go to Tige,
that wise, infallible dog trouper,
though a little baby, a dead "ringer"
for a younger brother of Universal's
kid star, Snookums, does his bit like
a veteran. The kids will just eat
it up.
Smith's Pony— Sennett— Pathe
Well Made Short
Type of production 2 reel comedy
We find the Smith family sight-
seeing in the Chinatown quarter of
"Frisco, and having made the most
in an entertaining way of the expe-
riences met with there, the action is
next switched to a boat, where Daddy
Smith, in an effort to hide a tiny
pony named Lillian in the hold so
that he can surprise Baby with it
as a gift when they arrive home,
.gets into all sorts of trouble. Baby
and the pony are so cute, they're
bound to win the hearts of the audi-
ence, and the rest of the situations
are well executed, the picture dressed
in the usual Sennett style — so all told
a good film results.
"Society Breaks"
Stern Bros. — Universal
Makes the Grade
Type of production. . . .2 reel comedy
This is one of the "Keeping up
with the Joneses" series, in which
Aloysius P. McGinis is snapped out
of the corned beef and cabbage at-
mosphere by his socially ambitious
wife and hauled off to a swagger "at
home" in society. Then, business of
.'Moysius taking off his tight shoes,
sneaking into the kitchen to dance
with good looking servant maids, and
feigning illness when his wife catches
him at it. It is all sufficiently divert-
ing and enlivened by the pranks of
Harry Long in the principal role to
be worth a booking.
"A Dangerous Double"
Featurette — Universal
Horses, Horses, Horses
Type of production. . . .2 reel western
.'Vlniost the whole of the first reel
is taken up with horse riding — the
chase of a posse in search of Bob
Wood, good natured stranger taken
for a bandit because of his resem-
blance to a notorious law-breaker.
However, since the backgrounds are
beautiful, and the samples of horse-
manship impressive, this first reel is
by no means uninteresting. The
story develops in the second reel.
"Tackles and Touchdowns" Sport-
light— Pathe
LooKtny Aliead
Type of production . . 1 reel magazine
With coming events already cast-
ing their shadows before in the news-
papers, Grantland Rice has taken
time by the forelock, and before the
last sunmier temi)erature has gone to
rest, has already gotten up a foot-
ball number. In this case, the spec-
tator is taken into the mysteries of
intricate football, with "Red " Grange,
shown demonstrating many high-
lights of the game.
"Prowling Around France with Will
Rogers" — Pathe
Wise-cracking Ramble
Type of production ... 1 reel novelty
travelog
The always inimitable Will Rog-
ers has done the titles on this photo-
graphic record of his visit to the cos-
mospolis of the world — Paris — and
these alone are usually worth the
price of admission. Combine this
with a shrewd selection of the visual
highlights of the French capital, and
you have a scenic screen tour that
'hould find favor on every hand.
HOLLYWOOD
HAPPENINGS
o/'FILMDOM
ANDWEEKLY
FILH DIGEST
By
Harvey E. Qausman
Four for Henry King
Henry King, recently directing for Sam-
Gold wyn, who has been signed to do "The
Darling of the Gods" for United Artists, will
direct four productions for the company.
* :{« ;k
Esther Ralston Film Starts
Esther Ralston has started work on a new
Paramount production which Frank Tuttle
will direct. Neil Hamilton has the leading
male role and Nicholas Soussanin and Ar-
lette Marchal have important roles. No
title has been selected.
* * ♦
Buzz Barton on Location
Buzz Barton and FBO players, are in
Big Tajunga Canyon, where the young star
will make "Wizard of the Saddle." The
picture is to be directed by Frank Howard
Clark.
* * *
Luddy to Direct "Her Summer Hero"
Edward Luddy has been chosen to direct
"Her Summer Hero" for FBO. The story
is in preparation under supervision of Leon
D'Usseau. Gertrude Orr. is the author.
4i « «
Tyler and Darrio Teaming
Tom Tyler and Frankie Darro will unite
for FBO's Western, "The Desert Pirate,"
which goes into production at once under
direction of James Dugan.
* * ♦
Kathryn Carver in Menjou Film
Kathryn Carver again has been selected
to play opposite Adolphe Menjou, this time
in "Serenade," an adaptation of the story
by Ernest Wajda which is now in produc-
tion.
* * ♦
Kohler in Dix Picture
Fred Kohler has been assigned a role in
Richard Dix newest Paramount production
"The Gay Defender."
* * *
St. John in Grey Film
St. John, acrobatic comedian, has been
added to the cast of the Paramount Zane
Grey picture, "Open Range."
* * *
Madge Bellamy's Latest
"Very Confidential," Madge Bellamy's new
production for Fox, is well under way. Ex-
teriors were shot under direction of James
Tinling.
* * *
Tim McCoy's Next
Tim McCoy's next picture will be laid in
the Wyoming of the early days and will be
named for that state.
* ♦ *
Drago Writing Mix Original
Harry Sinclair Drago, novelist, is writing
an original for Tom Mix to serve as his next
picture, upon the completion of "Silver Val-
ley", which Benjamin Stoloff is directing.
Dorothy Dwan has the feminine lead.
* * *
"The Big City" for Chaney
Lon Chaney's' next starring picture will
be "The Big City," in which he will por-
tray the role of a New York gangster.
This is an original by Tod Browning and
will also be directed by him. Waldemar
Young is preparing the scenario and pro-
duction will start in about two weeks.
* <> >r.
Columbia Borrows Ross
Churchill Ross has been loaned by Univer-
sal to Columbia Pictures.
* * 4t
Barbara Worth Opposite Denny
Barbara Worth will be Reginald Denny's
leading lady in "Use Your Feet," which
Fred Newmeyer will direct.
* * *
Fred Kohler with Dix
Fred Kohler has been cast as the heavy
in Richard Dix's next picture, "The Gay
Defender," Gregory La Cava is to direct.
* >!■ *
Plans for Jannings
When Emil jannings finishes "The Street
of Sin" he will start on a yet untitled film
dealing with the life of a military figure now
prominent in European politics.
Wellman, Saunders to Collaborate
William Wellman, director, and John Monk
Saunders, author are again to collaborate,
this time on "The Legion of the Condemned",
starring Gary Cooper, which is planned as
a sequel to "Wings."
* 111 *
Columbia Signs Two More
Columbia has signed Pauline Garon and
Alice Calhoun to appear in featured roles in
two forthcoming releases of "The Perfect
Thirty. Titles are to be announced soon.
* * *
Goss in Ralston Picture
Walter Goss, Paramount stock company
player, has been added to the cast of Esther
Ralston's new starring vehicle, a story of the
stage as yet untitled.
-•1: * *
Mattie Witting Signed
Mattie Witting has been signed for "Now
We're in the Air," the Paramount comedy
starring Wallace Beery and Raymond Hat-
ton, in which Louise Brooks is leading wo-
man.
* >}: *
William de Mille to Direct "Rip"
William C. DeMille will direct "Rip Van
Winkle." Rudolph Schildkraut will portray
the title role. Clara Beranger is at work on
the adaptation.
* * *
"Blue Danube" for Leatrice Joy
"The Blue Danube," an original by John
FaiTow, will be the next starring vehicle for
Leatrice Joy. Paul Sloane will direct and Ce-
cil B. DeMille will actively supervise the pro-
duction.
* * *
Woods Loaned to Cruze Unit
Walter Woods of the DeMille Studio edi-
torial staff has been loaned to James Cruze,
to head the editorial staff of the Cruze or-
ganization at work on "On to Reno," writ-
ten by Joseph Jackson and starring Marie
Prevost.
* * *
Hopper to Direct Pangborn
E. Mason Hopper is slated to direct
Franklin Pangborn's first starring vehicle
"My Friend From India," DeMille pro-
duction. Rex Taylor is adaptating under su-
pervision of F. McGrew Willis.
* * *
"Sunlight" Finished
Jessie Burns and Bernard Vorhaus, as in-
dependent producers have finished their first
picture "Sunlight," with Zasu Pitts. This
is a newly organized company. This is a
two-reel drama which has been written and
directed by this team. Herbert Moulton
plays the leading-man, Greta V. Rue and
Ada Beecher also in cast.
* * *
"Sunny" for Constance
Joseph M. Schenck has bought "Sunny,"
musical comedy, for Constance Talmadge.
* * *
Buck Jones Busy
Buck Jones has completed "Blood Will
Tell" for Fox, directed by Ray Flynn. Kath-
ryn Perry has feminine lead. He started
immediately on "The Branded Sombrero"
under direction of Lambert Hillyer with
Leiia Hyams playing opposite.
Gausman Leaves
Harvey E. Gausman who has
been visiting THE FILM
DAILY headquarters in New
York, is en route to Holly-
wood. His regular visits to
the studios resume immediately
upon his return.
McConnell Making Pathe Series
Fred J. McConnell, formerly editor of the
Exhibitors' Daily Review and, on several
occasions, supervisor of productions at Uni-
versal City, is functioning in similar capac-
ity with two series of pictures being made
for Pathe. McCpnnell has started the first
of a series of eight in which a dog will be
starred. Noel Smith will direct.
Jack Donovan heads the other unit, Two
features have been finished ; "Lady Luck,"
directed by Stuart Paton and "Hoof Marks,"
directed by Tenny Wright.
♦ * *
Tom Mix Finishes Third
Tom Mix has completed "Silver Valley"
his third production for the new season. The
others are "Tumbling River" and "The Ari-
zona Wildcat." Harry Sinclair Drago is re-
sponsible for the story of "Silver Valley."
IJorothy Dwan has feminine lead. Others
in the cast are Philo McCullough, Tom Ken-
nedy, Lon Poflf, Jocky Hoefli, Harry Dun-
kinson and Clark Comstock. Benjamin Sto-
loff directed.
♦ * *
Complete "Publicity Madness"
Lois Morati, recently signed to long term
contract by Fox, has completed her first
role under the new affiliation. It is in "Pub-
licity Madness." written by Anita Loos and
directed by Albert Ray.
♦ * *
Cooper Assisting Howard
J. Gordon Cooper, who assisted William K.
Howard on "White Gold," "Gigolo" and
other of Howard's productions made at the
De Mille studio, is first assistant on "The
Main Event," which Howard is directing for
Pathe. * * :»
Alice Lake Returns
Alice Lake has returned to the screen
in Leatrice Joy's new film "The Angel of
Broadway" directed by Lois Weber for Pathe-
De Mille.
* * ♦
Green Back from Location
Alfred E. Green will next direct "Come
to My House," a Liberty Magazine story
hy Arthur Somers Roche.
* * *
Bruckman Completes Comedy
Clyde Bruckman has completed an all st.Tr
comedy "Love 'Em and Beat 'Em" for Hal
Roach to be distributed by M-G-M. Stan
Laurel, Oliver Hardy, Martha Sleeper and
X'iola Richard have the leads.
* * ♦
"Honeymoon Hate" for Florence
Paramount buys "Honeymoon Hate," au-
thor not credited, for Florence Vidor_
t
ROY DEL RUTH
■w '■
DIRECTOR
'" rr^ RECENTRRELEASES
"THE FIRST AUTO" "HAM AND^EGGS AT THE FRONT;
NOW IN PRODUCTION
"IF I WERE SINGLE"— Featuring May McAvoy, Conrad Nagel,
Andre Beranger, Myma Ley, Douglas Gerrard
WARNER BROTHERS PICTURES, INC.
Halperin Production Plans
Victor Halperin is in Hollywood with the
first story for the Inspiration-Victor and Ed-
ward Halperin Productions. Edward Hal-
perin, who is now in the East, will join his
brother later at the Coast, to discuss the
general plans for future pictures of this new
producing unit.
* * *
Patsy Ruth Miller Busy
Patsy Ruth Miller is keeping busy. After
completing the "The Flying Fool" for Uni-
versal she went directly into a Tiffany pro-
duction and now comes "The Red Coats of
Canada" for FBO.
* * *
Niblo to Direct Colman-Banky
Samuel Goldwyn has borrowed Fred Niblo
to direct Ronald Colman and Vilma Banky
in their next starring vehicle.
* * *
Ethlyn Gibson Starred
Ethlyn Gibson is starring in the Winnie
Winkle comedy series for Billy West.
* ♦ *
Pick "Pretty Clothes" Cast
^^^FS,"V Charles Clary, Jack Mower and
Lloyd Whitlock have been added to the cast
of Pretty Clothes," which is being produced
by Joe Rock for Sterling. They are in ad-
dition to Johnnie Walker and Gertrude Astor
Phil Rosen is directing at Universal.
* * *
Feature Finlayson and Hardy
James Finlayson and Oliver Hardy are
being featured by Hal Roach in comedies, Hal
i ates is' directing.
* ♦ *
Titling "Arizona Wildcat"
,,,^5'' LeBertlion is titling "The Arizona
Wildcat which stars Tom Mix for Fox
films.
* * *
Columbia Picks Cast
Columbia is assembling a cast for its next
special— Isle of Forgotten Women." Fol-
lowing announcement that Conway Tearle has
been assigned the male lead comes word that
Dorothy Sebastian and Gibson Gowland have
been chosen for roles.
* * *
John Krafft Titling
Having finished the titles for "Almost Hu-
man m which Vera Reynolds stars, John
Krafft, title writer for De Mille Studio, has
started work on "The Angel of Broadway."
Leatrice Joy's latest.
* ♦ ♦
Start "Big Boy" Comedy
Charles Lamont has started the direction
on another "Big Boy" comedy for Educa-
tional. Stanley Blystone, Eva Thatcher, Lor-
raine Riviero and Robert Graves are in the
cast.
The Life of Los Angeles
Centers at the
Ambassador's
Famous
Cocoanut Grovel
Special Nights Tues. and Sat. j
College Night Every Friday
WHATS GOING ON
AND WHOS WHO
FROM STUDIO STAGES
AROUND NEW YORK
A WEEKLY DIOKtT
OF SNAPPY ITEMS
COVERING EASTERN
PICTURE PRODUCTION
Kane Unit to Coast
Joseph C Boyle, Forrest Halsey
and Earl Roebuck are among mem-
bers of the Robert T. Kane unit who
will leave for the Coast this week.
Tiiey will work at the First N'ational
studio, Burbank. Paul F. Maschke,
for several years film editor of the
Kane unit, will remain in the East,
as will Byron Farley, master of
properties.
Charles ^[agui^e, assistant director,
Ernest Haller and William F. Schurr
are making the trip by boat.
Ben Lyon, who will be starred in
the first Kane picture on the Coast,
will also leave for the Coast this
month.
Not to Renew Lease
International's lease on the old
Pathe studio, 134th St. and Park
Ave., will expire Oct. 1. It is doubt-
ful if the building will continue to
be used as a studio. Pearl White
and other serial stars worked at the
studio several years ago.
Fitzgerald to Come East
Dallas Fitjgerald, who is directing
a/ series of pictures for Peerless Prod.,
will come East for the Dempsey-
Tunney fight. He is expected in the
East the latter part of the month
for a story conference with Satn
Efrus.
Barker Finishes "Comrades"
Muriel Kingston and Jack Halli-
day play the leads in "Comrades,"
made by Color Art, with Bradley
Barker directing. Tiffany will handle
distribution. Barker recently finish-
ed another picture in a different se-
ries for Tiffany.
Will Return to Coast
H. H. Caldwell and Katherine Hil-
liker, who have been doing produc-
tion editing at the Fox studio here
for several weeks, plan to return to
the Coast this month.
Hal Hall to HoUywood
Hal Hall, who directed Color Clas-
sics in the East, has arrived in Holly-
wood. He has been on location in
Glacier Park, Montana.
Mary Carr to England
Mary Carr will sail the latter part
of September to play an important
role in a picture to be made by Brit-
ish National.
E. M. KRAUS
Artcraft Theatrical Enterprises
Motion Pictures
Personal representative for
STARS and DIRECTORS
1 595 Broadway
New York City
Phone — Lackawanna 4288
A Little from "Lots"
Bj RALPH WlUC
AN interested spectator at the
Dempsey-Tunney "boxing match,"
as Tunney describes it, w'ill be Mar-
garet Livingston. Jack Dempsey
hails from Salt Lake City, as does
Miss Livingston.
* * *
Margaret is naturally pull-
ing for a Dempsey victory and
is ready to back up her hunch
with coin of the realm.
* * *
/( is seldom that a reviewer tosses
a bouquet in the direction of another
writer, but Richard Watts, Jr., of-
the Neiv York Herald-Tribune took
time and space to pay a tribute to
the work of Mark Hellinger of the
Daily News, who substituted for
Irene Thirer, while Irene was
spending her vacation dodging mos-
quitoes in New Jersey.
* * *
Eileen Creelman of the New
York Sun, who received much
mail from publicity men while
on her vacation in Europe, is
back on the job. Her broth-
er, Jam.es Ashmore Creelman,
is one of the leading scenar-
ists on the Coast.
* * *
Morrie Ryskind, Sam Marx, Mar-
garet Livingston, Otto Kahn, Ern-
est Warner, Herbert Ebenstein, Al-
len E. Rivkin, Bob Sisk, Arthur Ko-
berg and Lynn Farnol wept at "Bur-
lesque." Some of the boys had not
wept since the original version of
"Camille" and "East Lynne."
* * *
Eddie Sutherland and Monte
Brice are back from France
with a new supply of stories.
Eddie's "Let's dumb it up,"
referring to a comedy, has be-
come a classic.
* * *
Louis Stevens, scenarist, has
turned novelist. John Day is pub-
lishing his "Fools of Illusion,"
ivhile Stevens has also sold "Pre-
cious Substance." Stevens wrote
several scenarios for First Nation-
al. A feiv years ago he spent much
time in Vienna with the two Berts
— Cann and Siebel.
* * *
George Mooser, producer
and globe trotter, is an im-
portant member of our Hat-
less Club. Babe Ruth does
not qualify, because he wears
a cap in all seasons.
* • *
Carter De Haven, long a favorite
in vaudeville, is here with the Har-
old Lloyd unit, doing comedy con-
struction.
* * «
Alice Joyce loill be one of the
spectators at the Dempsey-Tunney
qlove-throiving affair. Following the
fir/ht she will come on to New Yo^-k.
She recently finished work in "Sor-
rel and Son."
Abe Sincoff, a veteran of the Yid-
dish-speaking stage, is playing a
low comedy relief role in "When a
Woman Loves," which is being di-
rected by Sidney Golden. This is the
comedian's first appearance before
the screen.
* ♦ ♦
Joel Swenson spent the weekend
at Barnstable, Mass., where he of-
ficiated as best man at the mnr-
riuge of a University of Wisconsin
classmate.
* <ii *
The Harry of the team of Eddie
and Harry is in New York from
Hollywood. We refer to Harry Glick-
man, who with his pal and partner,
Eddie Horn, long owners and oper-
ators of the Tremont Film Labora-
tories, is building a modern labora-
tory on the Coast. It will open
about Dec. 1.
* « m
Lillian Gish is becoming one
of the "first night" regulars. She
has missed few important
Broadway openings of the
early seasoru
* * *
George Jessel made his stage re-
appearance unexpectedly on Wed-
nesday. He had strolled back stage
at the New Amsterdam, tvhen his
chum, Eddie Cantor, star of the
Ziegfeld Follies, espied him, and
made him take a bow. George's road
tour in "The Jazz Singer" reopens
tomorrow at Newark.
* rtL *
Dorothy Day, ivho rejected
many stage roles for the new
season, will be seen in "Dcm't
Send Money." Dorothy was
at one time a reviewer.
* * *
The first of the social func-
tions of the season will be the
United Scenic Artists' annual
ball at the Astor Sept. 24.
* * *
Glenn Hunter, who has done
much screen work, will start
rehearsals tom.orrow in "Be-
hold the Dreamer."
« * *
Hugh Bennett, film editor, turned
iti cm excellent job on "The Patent
Leather Kid." Hugh worked in
Eastern studios for several years,
but is noiv a valued member of the
First National staff at Burbank. By
the way, Hugh has a namesake in c.
cowboy singer, who will do stage
ivork for Gene Buck.
* * *
Walter Lundin, who has
been photographing comely
camera chorines for several
years, dropped into the New
Amsterdam the other night to
vieiv the Ziegfeld product.
Carl Him, Harold Lloyds
film editor, was also an inter-
ested member of the audience.
Winnie Sheehan is one of the busi-
est executives in the business. Im-
mediately upon his arrival, he plung-
ed into a mass of work, which he
must finish in a few days, as he will
soon leave for the Coast.
* « «
The Edward Small cotk-
puny has added Carmel Mey-
ers and Matt Moore to its
list of artists.
* * *
Our old friend. Jack Hyland, is
directing a series of two-reel dramas
on the Coast. Spottiswoode Aiken
and Freddie Burke Frederick, who
was in "The Crowd," are in the
cast.
* * *
Pictures may come and pic-
tures may go, but the Eddie
Carewe-Louis Jerome associa-
tion continues. Louis has been
Eddie's general business man-
ager for eight years.
* * «
By the way, Eddie has used
Bob Kurrle as his chief cam-
eraman for several years.
They were together at the
Biograph, Fox and old Metro
studios in New York.
« * *
H. M. K. Smith, long costume di-
rector at the Paramount Long Is-
land studio, will sail Friday for
London, where he will confer with
Lady Duff-Gordon, famous for her
fashion shops.
Society of Arts Completes Picture
North American Society of Arts,
has completed the 12-reel Rainbow
production in colors. Originally
planned as a series of six two feel-
ers, the subject may be made into
an eight reel feature for Broadway
showing.
"U" Not Involved
A statement by R. H. Cochrane,
vice-president of Universal, states the
company has had nothing to do with
alleged interstate shipment of films of
the Dempsey-Sharkey fight. As dis-
tributor of the International News-
reel the company distributed in New
York State only the newsreel show-
ing a portion of the fight. Univer-
sal therefore is not involved in the
investigation now being conducted
by Assistant U. S. Attorney George
J. Mintzer covering Shipments of
the fight film, Cochrane said.
FRANK ZUCKER
A.S.C.
Cinem atographer
'Phones:
Wadsworth 5650
Wisconsin 0610
10
tHE
Sunday, September 11, 1927
RAPID
STRIDES ARE BEING
UACB
IN THE FOREIGN
FIELD.
KEEP POSTED
THROUGH "FOREIGN |
MARKETS"
Foreign Markets
NEWS FLASHES FROM FILM
CENTERS ALL OVER THE
GLOBE: MELBOURNE.
LONDON, BERLIN,
PARIS
By JAUES P. CUNNINGHAM
KODAK-PATHE DEAL
fINALLY COMPLETED
By ERNEST W . FREDMAN
Editor "The Daily Film Renter"
London — Minor delays in the deal
between Kodak and Pathe French
raw stock interests have been elim-
inated, paving the way to amalgama-
tion of two of the most important
raw stock manufacturers in Europe.
Negotiations were first launched sev-
eral months ago.
The combined interests have form-
ed a new company, known as Kodak-
Pathe, listing capital of 100,000,000
francs, of which 40,000,000 francs rep-
resent the share of the old Pathe
company; 10,000,000 is subscribed by
Kodak Co., Ltdj,, of London, a for-
eign subsidiary of Eastman, and 47,-
250,000 francs are to be placed on
sale.
Present hedquarters of Kodak in
Paris will be used by the new organi-
zation, plans having been filed for a
four story addition to the building.
The plant at Vincennes will continue
manufacture.
A Franco-American administrative
council will control the interests of
Kodak-Pathe. Among the French
members are Charles Pathe, Baron
Gabet and Paul Brunet, all of the old
Pathe company; and M. Collet, rep-
resenting interests of shareholders.
On the American committee are Bent
(president), Kennerley, Hall. Mathie-
son, and others. M. Shilton. an Eng-
lishman, is managing director.
The old Pathe-Cinema Co. contin-
ues all its enterprises except the man-
ufacture of stock. It will continue
with its color process and printing.
The Kodak plant at Vincennes and
the Pathe factory at Jouville will
hereafter operate 24 hours a day.
Legrand Company Sells Out
Paris — Societes des Films-Legrand
has been merged with Consortium
Central de Paris, the latter purchas-
ing all assets of Legrand Films. M.
de Ascaino is president of Central
Films.
Newspapers Interesu d
London — Production on a
large scale will soon be under-
taken by a group of news-
papers, it is understood. A
prominent publisher is men-
tioned in connection with the
new company, product of
which, the report states, will
be released by an American
concern.
French Production
Interests Form Company
Paris — Les Studio Reunis, a new produc-
tion unit, has been formed by owners of the
studios at Epinay and those in the Rue
Francoeur. Emile Mayer heads the new unit,
which has also absorbed the recently-formed
production and renting companies operated
by Franco Film.
"Czech" Exhibitors to Meet
Prague — Exhibitors from all sec-
tions of Czecho-Slovakia will attend
the convention scheduled to be held
at Prague late this month. Action
will be taken at the congress to
launch a campaign for the purpose of
eliminating taxes and the present
license system.
Bendiener Drama for Films
Vienna — Lux Film Co. will pro-
duce a second drama by Oskar Ben-
diener. The new one, "Line of the
Rail", will be commenced early in
October. Lux recently made another
Bendiener story.
Lamac to Make Six
Prague — M. Lamac will produce
six features in Switzerland and Ger-
many for Wengeroff Prod. Lamac
made "The Flower of Sumava" for
Ufa.
Du Pont Perrett, Busy at Paris
Paris — Leonce Perrett is to direct
"Orchide Danseuse," for which an
American actress will be engaged.
E. A. Du Pont is making "Moulin
Rouge" at a Paris studio.
Capital Production Exporting Co.
729 7th Ave.,
New York City
Inc.
WILLIAM M. PIZOR, President
Cable Address
Pizorfiliiia
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WILLIAM BARRYMORE
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Madan Theaters Control
120 Houses in India
London — American films lead in
India and Burmah, according to a
survey made by M. Malins for "The
Cinema". From April, 1926, to
March, 1927, censors at Calcutta re-
viewed 362 American films. The
nearest competitor is England, which
released 179 pictures. Sixty-one films
were made by home producers during
that period.
Madan Theaters now has a chain
of 120 theaters in Burmah and India,
Malins reports. The company also
distributes, handling product of most
American distributors. Globe Film
Service is next in important, but only
controls a few houses. Universal and
First National are the only American
distributors having their own Indian
offices. Both are located at Bombay.
"Strogoff" Released in London
London — "Michael Strogoff" will
be released in England tomorrow, by
European M. P. Co., Universal dis-
tributor in Great Britain.
Spanish Theater Deal
Barcelona — A company has
been formed here with a cap-
ital of 15,000,000 pesetas (near-
ly $2,500,000), for the purpose
of purchasing ten of the lead-
ing theaters at Madrid, includ-
ing the Kursaal.
Prices Jump at New South Wales
I.ondon — New South Wales have agreed to
make the minimum admission at picture the-
aters one shilling.
Terra Films Expanding ■
Berlin — Capital of Terra Films has been
raised from 1,000,000 to 3,000,000 marks.
The Igfarlien interests are sponsoring Terra
and likewise finance Agfa. Ullsteins, pub-
lishing house, is also interested in Terra.
"Napoleon" Run Undecided
London — "Napoleon" is not expect-
ed to follow "Ben Hur" when the
latter closes at the Tivoli in aout
four weeks. It was first announced
that the French film will open in Oc-
tober for a run, but reports have it
a British film has been booked.
Another for Union at Melbourne
Melbourne — Union Theaters, Ltd.,
will build a new $1,000,000 first run
in this city. Two are now in con-
struction at Sidney.
"Nat'l Film Week" for France?
Paris — A "National Film Week" is being
sponsored by the French industry, which plans
a campaign similar to America's "Greater
Movie Season."
RICHMOUNT PICTURES, Inc.
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1540 Broadway, New York Cable Weisspict
THE
Sunday, September 11, 1927
-SB^
DAILV
11
Theater Equipment and Management
By MICHAEL L. SIMMONS
OEVIC[ PREVENTS EILM
EIRES, SPONSOR SAYS
New Orleans — Two amateur oper-
ators of Keiuier, La., have perfected
an invention wliich, they claim, en-
tirely removes the danger of fire
from films on which the Ijght is per-
mitted to remain too long.
The inventors are Asparo Pizzuto
and Joseph Lentini. Their inven-
tion is known as "The Motion Pic-
ture Protector," and a patent has
been applied for. They claim that
films will not ignite under the ex-
posure hght when the devise is used,
no matter how long the light re-
mains on the celluloid films, whether
in motion or stationary. They claim
that their invention permits the light
to be focused on the film for hours
and even days at a time without
burning the films, whereas, they say,
under the method now used if the
arc light is allowed to remain on a
celluloid film even for a few seconds
ignition results.
Improve Danbury House
Danbury, Conn. — Extensive alter-
ations which have been under way
on the Empress since June arc near-
ing completion and the house is ex-
pected to open soon. New features
include new seats, new rugs, drap-
eries, removal of posts in the or-
chestra supporting the balcony, trans-
formation of lobby and rear of audi-
torium, additional room for the pro-
jection room and installation of a
modern ventilating system.
TIP NO. 4
Rewinding
FOLLOWING up the series
of tips, three of which have
appeared in previous issues on
this page, the Consolidated
Film Industries, Inc., offer in
this "tip" constructive sugges-
tions on rewinding. These are:
Line up the rewind carefully
so that the film will feed from
the one reel to the other with-
out striking the edges of the
reels. Do not use defective
reels.
Avoid "cinching." That is,
attempting to tighten loosely-
wound reels. This causes
scratches on both sides of film.
"Cupping" the film to detect
damaged edges, perforations, or
loose splices, is very apt to
crack or split the film. Do not
"cup" film when rewinding,
particularly after it has been
projected on machines of high
amperage and becomes dry.
Obsolete Mail Lists Are Costly
USE of obsolete mailing lists and failure to provide return ad-
dresses on envelopes cost advertisers $600,000 in 1926, postal
authorities estimate. This figure represents loss in the first class
division alone. It is impossible to estimate how much was lost to
advertisers using third-class mail. There is a moral in this for ex-
hibitors who avail themselves of direct mail as part of their adver-
tising scheme.
It emphasizes the importance of weeding out the deadwood
from the mailing list, if the list on the whole is to be profitable.
One way of making sure that unreceived letters come back to the
sender is, of course, the regular corner card on the envelope con-
taining the sendee's name and address, and a certain device for
assuring the return of the mailing piece is to have a line above this
stating: "Return Postage Guaranteed."
This Wise Showman
Advertises Projection
Keeping step with the latest
wrinkle in theater management, that
of advertising the facilities as well
as the show, J. B. Clinton, of the
Strand, Duluth, Minn., recently play-
ed up the following house policy in
an advertisement in the local Herald:
"In keeping with the New Strand theater's
name of being the home of good pictures, it
now has the distinction of being the thea.
ter with perfect film projection. The
newest type of arc lamps, known as low in-
tensity arc lamps, gives to the film as pro-
jected a clearness and sharp field of con-
densed light rays which bring ont to the
vision the very finest details of the film. The
light field of the picture screen is at all times
clear and defined.
"You no doubt have noticed in the past,
while looking at a photoplay, a shadow will
gradually rise from either the bottom, sides
or top of the screen, causing the film to be-
come dark and varicolored. With the new
equipment this imperfection is done away
with and one is enabled to catch the beauty
of the film with all the natural highlights,
tints and shadows just as the motion picture
camera takes the scene. This is accomplished
by reflective mirrors which intensify the light,
condense the light rays from the arc and
evenly balance the light ray? to the screen.
"The lamps were used for the first time
here for the present showing of Samuel Gold-
wyn's production of 'The Winning of Bar-
bara Worth.' "
Kid Matinee Ideas
Watermelon eating contests, with
a prize to the first one to finish, are
proving profitable with managers of
upper New York State houses, that
have staged them in connection with
local kiddie clubs. Kiddie clubs are
meeting with the approval of their
parents there. Members of these
clubs are permitted to attend mati-
nees at the picture houses providing
they have the price of admission and
a membership card. The essential
idea from a welfare standpoint is to
keep the youngsters off the streets
during the afternoons.
Marr and Colton Expand
The Marr and Colton Co., builders
of pipe organs, have found it neces-
sary to increase factory space, en-
large their staff and take additional
space for office personnel to keep
pace with increasing business. The
new office is located in the Para-
mount Building.
Westinghouse Equipment
Saves Grauman Opening
When tirauman's Chinese opened
ill Los Angeles, few of the first
nighters realized that it was only
through a record time made in in-
stalling electrical equipment that the
house was able to open on the sched-
uled evening.
Just six days before the opening it was
found that an error had been made in erec-
tion of the building. The room for the gen-
erating equipment had been made too small
and it was impossible for the electrical con-
tractor to complete his wiring. To meet the
emergency Westinghouse was given an un-
limited overtime order to completely install
the power equipment. The Westinghous*
service crew worked twenty-four hours a day
for five days to complete the installation so
that on the opening night the equipment was
ready for operation.
The generating equipment installed in
Grauman's theater is of Westinghouse man-
ufacture and has a dual purpose. One seit
supplies power for the projecting arcs and
the other acts as an emergency power unit
in the event of the commercial supply failing.
The first unit is a motor-generator set con-
sisting of a 250 ampere. 110 volt generator
driven by a four pole, 220 volt, three phase.
50 cycle motor. Tt supplies power to three
liigh intensity projection arcs, two spot arcs,
one flood machine and one triple dissolver.
It operates by means of an automatic starter
and push button switch and is so com-
pounded that during the change over period
from one projecting machine to the other
there is not so much as the slightest flicker
on the screen.
The emergency power set is a 100 kw. four
unit generating set consisting of two 50 kw.
flat compounded generators directly coupled
to a 250 hp. engine on one end and on the
other end to a 150 hp. 4400 volt motor.
This set supplies direct current power for all
stage lights and emergency for projection and
exit lights. The contractors on the main
stage switch -board are operated from 100
volt 50 cycle, single phase circuits, and it
is therefore necessary to supply emergency
for them in case of alternating current power
failure. This is done with a motor generator
set consisting of a 7.5 kv-a. 110 volt sin-
gle phase alternating current generator, driven
by a tvpe SK motor that receives its power
from the engine-driven set.
The theater also has a 4400 volt motor
starting panel, one direct current diptributing
panel and a two generator control panel.
Times Square Drapery
and Upholstering Co.
Specialists in Theatre Work
IbO West 45th St.- Bryant 0114
n[RTNtR BUILDS
THR[E-TON GENERATOR
Paraphrasing a well known adver-
tisement it appears that when "bigger
generators are built, Hertner Electric
Co. of Cleveland, O., will build
them." The company, which is bet-
ter known to theaters for the man-
ufacture of transverters, has just
completed construction of a genera-
tor weighing over three tons, of 125-
volt, 500 ampere flat compound
wound, directly connected to a 60-
cycle 3-phase 220-volt 1200 r.p.m. in-
duction motor.
It is claimed that an actual test
showed that the variation was a max-
imum of two per cent over and one
per cent under the rated voltage;
which, it is further declared, makes
this type of generator an ideal set
tor motion picture projection, inas-
much as the operator is not compel-
ed to watch his generator voltage
and turn up the field regulator from
ime to time until the generator
warms up, with consequent variation
of intensity on the screen.
The over-all efficiency of this "big
boy" at full load was 83y2 per cent
and the temperature rise on any of
the parts except the commutator was
well under the 40° C. guarantee. The
temperature rise on the commutator
was 45° C. and within the Power
Club's rules which allow a rise of 55°
C. on the commutator of 40° ma-
chines.
Developing— Printing
and TITLES—
Specialising in First Prints
35 and 16 m. m. equipped
130 West 46th St. Bryant 4981
If You Are in the"
Market for Any Kind of
MOTION PICTURE
APPARATUS
CONSULT US AND SAVE
MONEY
SEND FOR OUR PRICE LIST
▼▼ no UJffst 3?'^St..Ncu. Vork.N.y.*^
Motion Picture Department
U. C. kad Cassda ktmtm (or Dabrto
THE
12
-JS&<
DAILV
Sunday, September 11, 1927
Presentations
By CHARLES F. HYNES
How B'way Does It
Paramount
A short overture was followed by a Tiffany
short reel, then Jesse Crawford and his wife
at the consoles in their regulation offering.
The newsreels came next, with a Ko-Ko car-
toon leading up to the stage offering. This
was a John Murray Anderson production
called "Joy Bells." Every number is based
on the bells or belles idea, the first being a
Ballet of Belles by the Stefano Mascagno
ballet. Ben Black acts as guest conductor
of the stage orchestra, which is on through-
out the presentation. June Lee contributes
two songs, "The Bells of St. Mary's" and
"The Far-Away Bells." Charlotte Arren ap-
pears in an eccentric number as the Bell-Hop,
attired in a tight fitting green costume which
emphasized her comedy antics. She made the
hit of the show. Joseph Parson sang "Asleep
in the Deep" from a special setting above
the orchestra on stage. Maxwell & Lee ap-
peared in a rough house dance as the Dumb
Bells, and collected a lot of laughs. The
Roma Brothers with their bodies bronzed
did a fine acrobatic bit with their Grecian
poses and stunts, and the finale brought the
entire company on for a snappy finish. It
was well diversified, and put over with plenty
of snap.
Roxy
The presentation part of the program is
divided into three units, the first immediately
following the overture. It is a reverently
staged choral and ballet number called "Voice
of the Chimes." The female chorus, garbed
in white robes and veils, descend the spiral
staircase to the front of the orchestra and
either side of the stage and occupy the small
balconies during the number. The ballet
enters from the orchestra level of the same
staircases and ascends to the stage for the
dance. They, too, are in flowing white cos-
tumes. Upon the stage is the male chorus,
in monk habits, and more of the ballet corps
members who form a tableau as the curtains
part. The men are arranged toward the back
of the stage and lined in a pyramid of steps
rising from either side of the stage and
against a background of black drapes. Tall
candles add to the "cathedral" atmosphere.
The second presentation unit include two
short acts: "Rendezvous" and "Tambourin
Chinois." The first is one of the popular
Roxy silhouette attractions with a dance pan-
tomime worked out against a magenta lighted
background, the dancers and side props sil-
houetted against the bright background. The
second act presents adagio dancers and the
ballet working before a dragon decorated
black curtain. The ballet girls wear com-
bination green and yellow Chinese costumes.
The third and chief unit is a revue called
"In a Cabaret" and includes dance, vocal
Standard
VAUDEVILLE
for Motion Picave Prmtsntatlon
The FALLT MARKUS
VAUDEVILLE AGENCY
Laekawaiiaa 7S76
1579 BROADWAY, NEWYORK CITY
AMALGAMATED
VAUDEVILLE AGENCY
Attractions for
Picture Theatres
Standard Vaudeville Acts
1600 Broadway, New York City
Phone Penn. 3580
"Names" at Capitol
Building of a new stage with
the latest type elevator pit now
in progress at the Capitol
marks the adoption of a new
presentation policy which will
feature names and pretentious
stage acts.
Louis K. Sidney, in charge
of presentations for the Loew
houses, will book material into
the Capitol.
and orchestral numbers with Louis Katzman
and his Anglo-Persians providing the music.
A full stage is used, with back and side
draped with gold cloth. The orchestra oc-
cupies the center of the stage with tables in
a raised platform across the back, to the
sides and across the front of the stage, the
chorus in evening attire, seated at the tables
as "guests" in the cabaret. "Two Guitars"
by the orchestra is the first number, follow-
ed by "So Blue," a contralto solo; a soft
dance follows, then "Naughty Marietta"
sung by Jeanne Mignolet; a comedy dance
by Dolores and Eddy, a comedy rendition by
the Russian choir, a dance by King and King
and the finale by the entire company aug-
mented by the ballet in black and white dance
suits and wearing white wigs.
Strand
A short prelude by the orchestra opens
the program, followed by a ballet presenta-
tion: "In a Doll Shop" with Rose and Ar-
thur Boylan and the ballet corps. The scene
opens upon an old toy maker at his work
bench. He is shortly invaded by a bevy of
dancing dolls who make merry with a bal-
let dance and a specialty number by two
of the "dolls" found tucked away in two
huge cases. Spelling blocks piled up at
either side of the work bench offer additional
decoration and the background is draped with
red, white and black curtains of oil cloth
material. Ben Bernie and his orchestra pro-
vide the principal entertainment with I3er-
nie making his usual wise cracks between
numbers, of which there are more on this
week's program. The orchestral numbers
are augmented by a specialty dance by a
girl, a tenor solo by one of the musicians
and a xylophone solo. For this act a full
stage is used, a sunbeam design cut-out fram-
ing oflf the back of the orchestra platform
and gold cloth curtains draped across the
back, effectively set off by red flooded lights.
Mark Strand
(Brookljm)
Show ran two hours and ten minutes, the
picture one hour and 47 minutes of that
time. There were three other incidents, one
of which was the Topical Review, running
six minutes, leaving only 17 minutes for
musical presentations, or somewhat less than
the usual time allotted the musical portion
of the program. Opening incident was the
overture. "Suppe's "Pique Dame." Lights
were: light blue and light amber ceiling
=pots ; blue borders : bridge violet top and
lemon bottom and side and gold draw cur-
tains which were closed across the small
production stage. Bridge had lemon three-
quarters up on opposite side : lemon floods
on orchestra from dome, going white at fin-
ish. (7 minutes.) Following came Fdward
T>. Hyman's "Slavic Interlude," in full stage.
A changeable silk red drop served as a back-
ground, four feet in front of which was a
Russian arch on a scrim, masked in top and
side with black border and legs. Two au-
tumn-leaf trees on either side of arch in
front of black legs. The incident opened
with the ballet corps of 20 girls dancing a
mazurka. Center section of production stage
foots white covering the Russian arch ; side
«Tiots shooting on trees from either side: am-
hT light red. orange and two light blues.
Four deep blue box lamps on backdrop. On
ballet entrance brings and dome steel blue
floods. The next number was "Dark Eves,"
U. A. Completes Deals
for 17 of 20 in Chain
(.Continued from Page 3)
Stead of United Artists. Loew's is
in partnership in seven of the houses
of the circuit, while Wesco in four,
Publix two and Grauman one. In
the remaining three under construc-
tion, no partnership arrangements
have been made.
The 17 theaters aheady obtained
are: New York — United Artists Ri-
voU and United Artists Rialto, in
association with PubHx; Los Angeles
— United Artists (nearing comple-
tion); Hollywood — Grauman's Chi-
nese, in association with Sid Grau-
man; and the Egyptian, in associa-
tion with Wesco; Baltimore — United
Artists Valencia, Loew's Century and
Parkway, in association with Loew's;
Pittsburgh — Loew's and United Ar-
tists Penn, in association with
Loew's; Columbus, (O.) — Loew's and
United Artists Ohio, Loew's and
United Artists Broad and Broadway,
in association with Loew's; Detroit —
United Artists (under construction) ;
Chicago — Apollo (soon to open) ;
Seattle — ^Liberty and United Artists
(Coliseum), in association with Wes-
co; Portland, Ore. — Majestic, in as-
sociation with V/esco.
Whole Industry United
in Tribute to Loew
(Coniinued from Page 3)
York daylight saving time), open-
ing their programs with "Lead
Kindly Light," the favorite hymti of
the Loew and M-G-M leader. Home
offices and exchanges which did not
close for the day, observed five min-
utes of silence while the funeral ser-
vices were in progress.
Expressions of syinpathy are con-
tinuing to pour into the Loew home
from all parts of the world.
Two Levine Serials Sold
Nat Levine's two serials, "The Isle
of Sunken Gold," with Anita Stew-
art"; and "Heroes of the Wild,"
starring Jack Hoxie, have been
sold to Ideal Films, Ltd., for United
Kingdom; to Universal for all of
South America, Dutch East Indies
and Philippine Islands, and to U.
Buccinianti & Co., for Egypt.
J. C. Barnstyn, of British & Con-
tinental Trading Co., negotiated the
deals. Barnstyn is now in Europe
dickering with a foreign distributor
for Continental rights to both serials.
Week's Headlines
Labor Day.
Monday
Tuesday
Marcus Loew dies at Glen Cove, L. I. ; entire
screen world mourns.
Chicago theaters enjoying big business fol
lowing settlement of wage controversy.
New season ushered in auspiciously with spe
cial drives and many theater openings.
Three weeks' run of "What Price Glory" at
Roxy establishes record gross of $408,152
Wednesday
B. & K. protection demands granted by diS'
tributors; concessions seen as model for
other circuits.
Final settlement of Chicago tie-up with sign
ing of new agreement with musicians.
Winkler Pictures files answer in suit involv
ing animated cartoon processes.
Thursday
Horlacher Film Delivery reported negotiating
with automobile firm for national truck de-
livery system of films.
Plans set for final funeral rites for Marcus
Loew at home in Long Island.
Dept. of Justice not alarmed over film which
. come under head of routine matters.
Friday
Deal under way for three-cornered combina-
tion of First National, Pathe and F B O.
Federal Trade Commission grants Paramount
60-day extension to report on disposition of
commission's "cease and desist" order.
Funeral rites for Marcus Loew marked by
impressive gathering of film notables.
Los Angeles expected to make final decision
today in wage parley to avert strike.
Saturday
Merger of Fitzpatrick-McElroy houses in
Michigan completed.
Mussolini in Movietone with "Sunrise".
Film Printing direct from Camera claimed.
U. A. complete deal for 17 of 20 in chain.
Wiggins Resigned from Film Board
Minneapolis — 111 health has forced
the resignation of George Wiggins
as secretary of the Film Board.
BUREAU OF
COMMERCIAL ECONOMICS
1108 Sixteenth Street
Washington, D. C.
Co-operating with 42 Govern-
ments and loaning fUmi free
and speakers throughout the
world for the purpose of public
instruction. . .
Schools, Churches and Clubs
using Motion Pictures Should Subscribe for
THE EDUCATIONAL SCREEN
and keep up-to-date with the
new films and new equipment
"1001 FILMS*' {Fourth Edition)
Complete reference booklet, listing nearly 3,000 educational films given
at reduced rate with each subscription
$1.50 per year - 5 South Wabash Ave., Chicago, III.
I
Clearly Reflected
at the box-office
If your patrons are enjoying faultless
screen quality you are projecting prints
on Eastman Positive made from originals
on Eastman Negative.
Always specify Eastman prints, and
look for the words ^^Eastman Kodak'' in
the transparent margin. For Eastman
screen quality is clearly reflected at the
box-office.
EASTMAN KODAK COMPANY
ROCHESTER, N. Y.
W . RAY JOHNSTON*^
HELLION
Russ — Frenchman— Swede — Finn— Lascar— Hun — Norwegian and
Malay. The scum of every waterfront from New York to Calais. A
wilder crew ne'er sailed than worked the "Hellion" down the Bay.
And what adventures befell them — and her— ere they won back to
port again! Here is a picture strong with the tang o' the brine and
tingling with the hot, red blood of Life!
An Imperial Photoplay Production with Tom Santschi, Edna Murphy,
Sheldon Lewis, Sailor Sharkey, Cecille Evans and Martin Turner.
Directed by DUKE WORNE
IT'S ONE OF RAYART'S UNBEATABLE EIGHTEEN
3^AeHl¥S?kPUl
oyFILMDOM
ULTHE MEW5
ALL THE TIME
VOL. XLI No. 61
Monday, September 12, 1927
Price 5 Cents
A Tonic
IT DID one's heart good at
the Colony opening on Fri-
day night to see that lovable
music master Hugo Riesenfeld
dominate a splendid opening
program through sheer force of
magnetism and personality. As
one of Broadway's favorite sons
he has endeared himself to those
music lovers who seek their en-
tertainment along the rialto.
His initial appearance brought a
• sincere note of appreciation from the
entire hou^e. His name has becoirie
associated with an intimate and artis-
tic type of presentation. The show
at the Colony is well up to his stand-
ard. It is diversified enough to please
taste. It is short enough not to be-
come boring.
••The Cat and the Canary"
In this one, at the Colony, for an
extended run, Universal has a nat-
ural. It is not only a mystery play
in name but a story that will send
the well known chill up and down
the spine of Mr. and Mrs. Audience
wherever and whenever it is shown.
We have never been held so tightly
by the lady who goes to previews
with us since our courting days. A
sweet young thing sitting directly
back of us became hysterical and an
elderly lady on our starboard side had
to leave the deck until after the mur-
derer was caught. From a production
standpoint it may not be the greatest
of the century, but, from the exclama-
tions of the customers around us it
is sure-fire entertainment. At times
we like to become critical but what's
the use of using up grey matter w-hen
the audience answers the question so
thoroughly for you?
Paul Leni did an excellent direc-
torial job with a theme none too easy
to handle. In less skilful hands it
might have turned out a bust. The
cast is well chosen and gives an ex-
cellent account of its collective self.
Those deserving a word of praise are
Laura La Plante, Arthur Edmund
Carew, Flora Finch, Martha Mattox
and George Siegmann. Lucien Little-
field as the doctor has but a bit but
he does it superbly.
To- Morrow— Golf
Some two hundred regular fellows
from every branch of the industry
will gather tomorrow at the Bonnie
Briar Club in Larchmont for the thir-
teenth semi-annual Film Golf Tourna-
:nent conducted by THE FILM
DAILY. .A great day in the open is
assured with all shop talk barred. If
vou don't come you'll be holding out
on yourself. ' A L I C O A T E
FOX SPURS PRODUCTION
Of MOVI[TONE niMS
Expect Ail Fox Houses to
Be Equipped by End
of Month
Six trucks with recording equip-
ment now are touring the United
States and Europe making Movie-
tone subjects in preparation for the
releasing service Fox will maintain
for theaters throughout the country
soon to install the synchronization
equipment. These trucks are on
"open" assignments, scouting mate-
rial for Fox News as well as other
Movietone releases.
Fox theaters are installing the de-
(Continued on Page 7)
PROGRESS, KEYNOK Of
S.M.P.f.fALLMEfT
Progress in all branches of the
industry will be the keynote of the
fall meeting of the Society of M. P.
Engineers to be held Sept. 26-29 at
Lake Placid, N. Y. New apparatus
developed by manufacturers, fore-
casts of improvements to be made,
questions and suggestions as to the
betterment of the industry are to
feature the sessions.
F.ntertainment features at the fall
meeting, it is promised, will eclipse
former programs provided.
160 New Members Added
to Roster of A. S. C.
Hollvwood — One hundred thirty
new members were initiated into the
American Society of Cinematogra-
phers at the organization's banquet.
President Daniel B. Clark instructed
new mernbers in the society's code of
ethics and gave as the keynote of
the society's plans and purposes the
furtherance of cooperation and econ-
omy through loyalty and efforts to
keep pace with progress and advance
the cinema art.
Free Pj»^k Shows A ff oof in?
Theaters in Wichita
Dallas - — Unfair comnctition is
rharcpfl to the city of \\'irhita Falls
bv William Mcllheran, Dent execu-
tive, who says the mnnicinalitv, not
content with presentation of free pic-
tures in all parks of the city now is
(Continued on Page 3)
Pantages In Move East Seeks
Miles, A. S. Friend Holdings
One More Day
It's tomorrow. The Fall
Film Golf Tournament. And
what a day it will be. All the
boys will be there, and a rous-
ing time is assured. If you
don't play golf, there's tennis,
and there's plenty of fun for
non-players of either game.
Turn to page 3 and if your
name is not listed among the
entrants, get busy. The fee is
ten iron men. A five spot for
non-players. And the fee in-
cludes everything. Come on in.
UNfAIR METHODS ARE
CHARGED IN OKLAHOMA
Edmond, Okla. — Charges of un-
fair competition on the part of Uni-
versal are made in an open letter to
Carl Laenmile published in the cur-
rent issue of the official organ of the
Oklahoma AI.P.T.O. which is signed
by W. Z. Spearman, president of the
state unit.
Stating that many members are
alarmed over the number of theaters
Universal is acquiring in the state,
Spearman goes on to say that exhib-
itors feel that houses operated by the
company are competing unfairly
through a policy of issuing tickets for
(Continued on Parte 2)
Producers Acknowledge
New Cameramen's Union
Working conditions prescribed by
the International Photographers of
the M. P. Industries, Local 644.
which is a branch of the Interna-
tional Alliance of Theatrical S'age
Employes and M. P. Operators, have
been accepted by companies working
in the East, and the union is making
considerable progress in membership.
Steps now are being taken to obtain
more spacious quarters.
"Miserables" Road Shows
Universal has decided to roadshow
"Les Miserables." First bookings in-
clude the Shubert theater. Boston,
and the Montmartre, Brooklyn. Phila-
delphia and Washington are next in
line.
Detroit and New England
Footholds Sought in
Chains Expansion
San Francisco — Eastern invasion of
Pantages will be speeded by the cir-
cuit's change of policy, under which
pictures predominate in Pantages
bills, it is indicated following return
here of Rodney Pantages following a
tour of principal cities.
The circuit, which switched to a
picture policy following the closing
of a 100 per cent contract with Fox,
is negotiating several important deals,
chief among which are the Miles
holdings in Detroit and the Arthur
S. Friend group of theaters in New-
England.
Tlie Miles chain would give Pan-
tages first run representation in De-
troit, as well as subsequent run
and suburban houses. Theaters in
the Miles chain are the Miles, Ferry
Field, Orpheum, Regent and Oriental.
.Arthur S. Friend has holdings in
a number of New England towns.
KEEN COMPETITION fOR
SEATTIE fIRST RUNS
Seattle — Keen competition looms
for this city in the first run field and
is expected to materialize by the first
of the year. \t that time, an im-
portant new ' Jtor will have entered
the first run .ce, with a new the-
ater, while second house, being
built for Publix and Loew, and a
♦bird by the Orpheum circuit and
VVc'Sco, also will make their debut.
Washinc'on Theater Enterprises,
(Continued on Page 7)
Paralysis Epidemic Hits
Ohio Theater Attendance
Cambridge, O. — Theaters of this
section have been hard hit by the
infantile paralysis scare. At New
Philadelphia and Newcomberstown,
theaters are closed. Children under
16 are barred at Zanesville and other
(Continued ott Page 7)
Rowland Back
Richard A. Rowland returned to
New York from the First National
studio at Burbank yesterday. Mrs.
Rowland arrives from Europe on the
Olympic tomorrow.
THE
Monday, September 12, 1927
&THE
o/'fmhoom
Vol. XLINo. 61 Msnday, Sept. 12. 1927 Price 5 Cents
JOHN W. ALICOAIE Publlshei
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer.
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York, N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York.
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad
way. New York, N. Y. Phone Circle 47J6-
4737-4738-4739. Cable address: Filmday,
New York. Hollywood, California — Harvey
E. Gaiisman, Ambassador Hotel: 'Phone,
Dre.xel 7000 and Washington 9794. London-
Ernest W. Fredman, The Film Renter, 58.
Great Marlborough St., London, \V. I. Paris
— La Cinematographic Francaise, 5, Rue
Saulnier.
Financial
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*Intern'l Project.
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NOTE: Balaban & Kati
n the
Chicago Board; Skouras
on the St.
Louis
Stock Exchange and Stanley in
Philadelphia.
Sterling Sells German Territory
Sterling has sold "Oh, What a
Night" to Hehos Film Co., for dis-
tribution in Germany.
Educational Gets New Series
Educational will release a series of
Charley Bowers comedies. Bowers,
who has been working at his own
studio on Long Island, w-ill leave
Tuesday for Hollywood, where he
will work at the Educational studios.
He will be accompanied by H. L.
Muller and Ted Sears.
Malone Managing Paterson Garden
Paterson, N. J. — James Malone,
former stage manager for the Re-
gent and Fabian, has been appointed
manager of the Garden.
Unfair Methods Are
Charged in Oklahoma
(Continued front Page 1)
a single admission price which are
good for a free admission in a sec-
ond Universal house in the same
town. Additional complaints, states
Spearman, are that exhibitors are un-
able to buy service on an equitable
basis, as other companies refuse to
sell their product to exhibitors until
after the Universal houses have filled
their booking charts.
Spearman then asks questions of
Laenimle: "What is the intention of
Universal in Oklahoma? How many
theaters do you own or are interested
in. in this state? And do you pro-
pose to buy or build a theater in
every town in this state where you
think its operation can be a source
of profit to your company?"
Oklahoma ExhibitOTs Meeting
Oklahoma City — Exhibitors of the
state meet here today for their an-
nual convention.
Fairbanks' Title Changed
Hollywood— "Over the Andes" is
the final title of the Douglas Fair-
banks' production which was made
under the working title of "The
Ciaucho." It will have its premiere
at the Liberty, New York, this fall.
Levy Leaves
Col. Fred Levy of Louisville who
had been spending a few days in
Ne\'v York, has left for home.
Lesser Stays Over
-Sol Lesser is extending his stay
in New York several days. He will
probably attend the golf tournament
at Bonnie Briar tomorrow.
Lois Wilson in "Coney Island"
Hollywood — Lois Wilson is back
under the F B O banner, having been
signed by William Le Baron for one
of the principal roles in "Coney Is-
land."
New England Deal Pending
Milford, Mass. — New England The-
aters Operating is dickering for pur-
chase of the El Amusement Co.,
which has houses here and at Mal-
boro. North Attleboro, Milford and
East Boston.
Husband Gets "Bumpers" Post
London — W. F. Husband, advertis-
ing and publicity representative of
Tiffany, was elected unanimously to
the vice chairmanship of the British
M. P. Advertisers (Bumpers) upon
retirement of W. A. Northam, who
is resuming his association with "The
Cinema." H. Burgess of Ideal l-.as
taken over duties of secretary. Early
in Deccnii)er, the organization will
launch its social season with a "Grand
Open Bump" at the Hotel Cecil.
AMERICAN AND FOREIGN DISTRIBUTORS
OF qUAUTY MOTION PICTURES
PICTURES
APt
ARTHUR A.LEE PRES
m
701 SEVENTH AVE. NEW YORK .BRYANT 63SS
"U" Not Dictating Policy
in Okla. Michalove Says
.Answering charges of unfair com-
IJCtition made by President Spearman
of the Oklahoma unit, Dan Micha-
love, general manager of the Uni-
versal Chain Theaters, stated Satur-
day that his company's interest in
Oklahoma houses is confined to the
Griffith circuit in which Universal
only holds an interest, and is in no
way responsible for the actions or
policies of this circuit.
"Our position," stated Michalove,
"is similar to a minority stockholder
in, say, the Pennsylvania Railroad,
who tries to dictate to the corpora-
tion what policies it shall pursue in
the running of its train schedule."
Griffith Buys Duncan Theaters
Duncan, Okla. — Griffith Amuse-
ment Co., backed by Universal, has
purchased a half interest in the Pal-
ace, Ritz and Folly from W. S. Lan-
caster, Richard Lancaster and W. L.
Spears for a price approximating $30,-
000. R. F. Wilbern, who owns the
other half interest in the theaters, re-
tains his holdings and will be local
manager of the three houses.
Two "U" Wis. Houses Progress
Dan Michalove, general manager
of Universal theater states work is
progressing very rapidly on the two
additional theaters being built in Wis-
consin. The steel skeleton for the
$1,000,000 Racine is beginning to
penetrate that citv's skvline. Exca-
vation for the $600,000 Sheboygan
theater is completed.
McCary Roach Supervising Director
("ulver City — Leo McCary, has
been appointed supervising director
of Hal Roach studios. This is the
post recently vacated by resignation
of F. Richard Jones. The Roach di-
rectorial staff now includes RoI)ert
McGow-an, James Parrott, Clyde
Bruckman, Fred Guiol, Hal Yates
and Fred Butler.
Several Changes in Wisconsin
Milwaukee — Among the recent
changes in ownership in theaters
hroughout the state is the Marinuka
at Gainesville which J. S. Johnson
has taken over irom R. .S. Zieman.
At Osceola O. H. Steindorf disposed
of his Gem to R. C. Pepper, while at
;v\'e<=t Salem, M. Siemering has
aken o\ er the Rex from O. D. Ben-
amin.
If You Are in the
Market for Any Kind of
MOTION PICTURE
APPARATUS
CONSULT US AND SAVE
MONEY
SEND FOR OUR PRICE LIST
\iiiuoacHBy<
Who West 3?'>-^SI-.NRiJ'Vork.N.y.<
fl Pti«a« Pauu. esSO
I Motion Picture Department
I U. 6. ui4 Caaada Ac«ots lor DabrU
Equipment Notes
t
Du Art Lab Moves
The Du Art Film Laboratory, Inc.
has moved from 761 Jackson Ave. to
245 W. 55th St. Al Young, for 18
years in the laboratory business and
formerly business manager with
Erbograph, is superintendent of the
plant and treasurer of the company,
Arthur Gottlieb, is president and gen-
eral manager. Du Art has equipped
itself to handle 16 or 35 millimeter
films for release printing.
Gold Medal for Best Film
During "G.M.S." on Coast
Loh Angeles — Wesco will award a
old medal to the producer whose pic-
ture does the biggest proportionate
gross during Greater Movie Season
in one of the company's theaters,
Harold B. Franklin, president and
general manager of the chain, has
announced. Only pictures released
for first run showings during the ob-
servance will be eligible for consid-
eration.
Midwest Expands in Southwest
New Orleans — Midwest Film Ex-
change, operated at Dallas by J. W.
Bilsborough, has opened a branch
here under management of Fred
Flarity.
Sunday Shows at Falls City, Neb.
Falls Cjly, Neb. — Sunday shows
now are being presented here with-
out opposition. Several years ago a'
referendum on the subject resulted
in defeat for a liberal Sabbath and at-
tempt was not made to open the
town until recently.
Strong for
PATHE NEWS
— and its editor
in Memphis, Tenn,
Memphis, Tenn.
Sept. 10, 1927
Ray Hall, Editor,
Pathe News,
New York, N. Y.
To ye Editor PATHE NEWS
congratulations. PATHE
NEWS the grand old reel
which for years has portrayed
so vividly and so true all im-
portant news events. The
news reel with which others
are compared and found want-
ing, and yet today a better
nev;s reel than ever. We are
for you PATHE NEWS and
for you, its Editor. Person-
al'v we feel the best asset an
exhibitor has is a contract for
PATHE NEWS. Regards.
Fred Suzor Circuit.
Monday, September 12, 1927
fjg^
DAILV
List of Golf Entrants
Iklow in alphabetical order are the
names of those who are all set for a
day of pleasure. Get your's in now.
Aaron, Eddie, MU.M.
Ahcoate, Jack, The Film Daily.
Anderson, K. V., Inicinational Newsreel.
oaum, trou, Kllicc I'lctures Corp.
beach, K. A.. I'nitol Artists.
Beach, Kex.
beatty, Jerome, M.IM'.U.A.
beecroft, Kred, M. 1'. -News.
Beecroft, James, Exhibitors Herald,
bell. K. M.
berry, George, M-G-M.
Blair, George, .\1. I'. Section, Eastman Kodak
Booth, F. A., Wcstinghouse Electric Co.
Brady, Richard, Eastman Kodak.
Brandt, Harry, Brandt's Theaters.
Brandt. WilUam, Brandt's Theaters,
braunberg, S. S., MGM.
Bnggs, O. H., Uu I'ont-l'alhc Film Mfg. Co.
Bruant, Arthur,
brooks, K. Oswald, Pathe.
Burkan, Nathan
bums, S. K., International Projector Corp.
Byrnes, Geo., Timely Films.
Cochrane. R- H., Universal.
Cohen, Max, .\rtclass.
Coiien, Miltoiu
Cohn. Jack, Columbia.
Conners, '1. J., M-G-M.
Cranfield, R. T., Crantield & Clarke.
Crawford, Merritt, M. P. World.
Cron. James, Exhibitors Daily Review.
Cunningham, James, The Film Daily.
Day, Harvey, Educational (Kinograms).
De Fabritis, Walter, Barnes Printing Co.
Dickerson, j. S., M. P. News.
Dietz, Howard, MG-M.
Ebenstein, Arthur, Herbert Ebenstein Co.
Einfeld, Charles, First National.
Eysman, Henry, Cello Film Corp.
Evarts, William, Consolidated Film Indus-
tries.
Fausel, Gus, M. P. World.
F'ecke, George L., M-G-M.
Fields, Sy, Coyne Engraving Co. '
Futter, Walter, Watilms, Inc.
Gallup, Bruce, United Artists.
Garyn, Pat, .N'ational Screen Service.
Gassney, Leo, American Seating Co.
Gerety, Tom, .M-G-.M.
Glynne, Mike. Patchogue Theater.
Gourlay. Jesse, First National.
Gratz. A. C, M. P. Today.
Green. Walter. National Theater Supply Co.
Gulick, Earl, (). J. Gude Co.
Gu'.ick, Paul, Universal.
Hall, Fred Mordaunt, New York Times.
Halperin, Edward, Hotel Belvedere.
Ham. W. Wallace. Mark Strand.
Hanunons, Earl W., Educational.
Hedwig, WiUiam K.
Hirsh Melvin, Aywon Films.
Hodes, Hal. Universal.
Hornstein, Joe, National Theater Supply Co.
Hynes, Charles, The Film Daily.
Jentes, Milton.
Johr.-ion, M., Havana, Cuba.
Johnston, William A., M. P. News.
Kane, Arthur S.
Kann, Maurice, The Film Daily.
Kelley. Arthur, United Artists.
Keyser, Gerald, First National.
King Henry.
Kirsch. Marvin, The Film Daily.
La Hines. Arthur, Rockville Center, L. I.
Lichtman. Al. United Artists.
Lieberman, Edward.
Linet, Hank. Exhibitors Daily Review.
Lobel, Andrew.
Loeber. F. C. Robert Phillips Co.
Loomis, E. W.. Westinghouse Electric Co.
McCormick, A. M., Rockville Center, L. I.
McGovern Elmer.
McKay. Willard, Universal.
Marcus. Lee. F. B. O.
Marin. Ned, First National.
Marry, John. Rockville Center, L. I.
Massce. William.
Mersereau. Don. The Film Daily
Metzger. Lou. Universal.
Mi'ligan. Jim. Morning Telegraph.
Mitchell. Fred, Loew's, Inc.
Moore, Tom.
Moses, Charles, Ritz Theater, Port Richmond.
Moyer. Charles, United Artists.
Ochs. Lee.
Pawley, Raymond, Cinema Finance Corp.
Pettigor. Fred, Morgan Lithograph Co.
Picker. Dave. Loew's, Inc.
Picker. Eugene. Loew's, Inc.
Pope. Frank, Pathe.
Powers. A. J., Powers Engraving Co.
Pratchett. A. L., Havana. Cuba.
Kaynor. W. E., Pathe (N. Y.).
Reichenbach, Harry.
Golfers, Attention
The committee in charge of
the golf tournament requests
players to arrive at Bonnie
Briar early tomorrow morning.
How to reach the club:
By Motor: Take Pelham
Parkway to Boston Post Road
as far as Larchmont, continu-
ing on to Chatsworth Ave.
Cross R. R. bridge to fork in
road. Take center fork to
Murray Ave. and continue to
club.
By Train: New York, New
Haven & Hartford R. R. at
Grand Central Terminal, trains
leaving for Larchmont Station
at 6:30, 8:10, and 9:13 A. M.,
Eastern Standard Time (one
hour earlier than Daylight Sav-
ing Time). Taxi from Larch-
mont station to clubhouse.
This is important!.'
Light rain or drizzle will not
interfere with the playing. If
the weather is dubious and you
are in doubt, call The Film
Daily any time after 7 A. M.
tomorrow at
Circle 4736-4737-4738-4739
for the committee's decision.
Ritchey, J. V., Morgan Lithograph Co,
Ritchey, J, V. Jr-, Morgan Lithograph Co.
Roach. Hal.
Rcbbins. Herman. National Screen Service.
Rothstein, Nat, Universal.
Ruben. Al.
Saunders. Frank, M. P. World.
Schnitzer, Joseph, F. B. O.
Seadler, Si, MG-M.
Sedran, Sam, Universal.
Shapiro, Victor, United Artists.
Silver, Gus, Universal.
Singerman. Sidney. Universal.
Sloan, Harry, J, \V, Robinson & Co.
Smith, A. W., Jr., First National.
Soman, Lester.
Spargo, John S., Exhibitors Herald.
Spoofy, M., Havana, Cuba.
Stebbins, Arthur W.
Stee'e, L. L., Washington, D. C.
Stolzer, Irvin, Cello Film Corp.
Storey, John E., Pathe.
Stuart, Max, Rarnes Printing Co.
Taylor. Sumner, United Artists.
Trowbridge. Carroll, Christie Film Co.
Vogel. William, Producers International Corp.
Waite. Stanley, Paramount.
Wagrer, Walter, First National.
Walsh. Eugene, Universal.
White, Randall, Exhibitors Daily Review.
Whyte Arthur G., Pathe.
Wi'k. Ralph. The Film Daily.
Wolf. Bob. Pathe.
Col. Davidson Buys Okla. House
Kingfisher, Okla. — Col. Davidson,
formerly with the Rialto at Alva, has
taken over the Grand from R. Pappe.
Griffith Buys Cozy Theater
Okmulgee, Okla. — GriflRth Amuse-
ment Co. has bought the Cozy from
W. C. Robertson, and will operate
it as a first-run.
Sherlock Going to Manila
.•\hvyn Sherlock, for two years di-
rector and secretary of Universal's
Japan exchange organization, is in
New York prior to leaving for Man-
ila, where he will assume new duties.
Reopen Brownwood, Tex. Theater
Browiuvood, Te.x. — The Lyric has
reopened after being renovated and
remodeled.
Free Park Shows Affecting
Theaters in Wichita
iContinued fium Hage 1)
attiiiipting to obtain vauclevillc at-
tractions out of downtown houses.
Theaters at Wichita I'alls also face
the competition of carnivals where
lotteries are permitted, although any
attempt by theaters to conduct draw-
ing contests are stopped quickly, he
said.
Free Pictures in Parks,
Planned at Beaumont, Tex.
Beaumont, Tex. — Free pictures in
city parks have been approved by
the city coniniission and will be pre-
sented four times weekly.
New Boston Exchange
Boston — First Division Pictures
Corp. of New England has been or-
ganized by Ed Golden, who has
opened an exchange at 19 Piedmont
St. It will replace the former Golden
Distributing Corp.
A. P. TaUey With Arcade
West Palm Beach, Fla.— A. P. Tal-
ley, Jr., former manager of the Riv-
erside in Jacksonville, is now man-
aging Sparks' new Arcade.
K. of P. Plan Virginia House
Hopewell, Va. — Plans are under
way by the Knights of Pythias to
form the Hopewell Amusement Co.
to erect a 1,000-seat theater. The
architect is Fred A. Bishop of Rich-
mond.
Reopen Harrisburg Theater
Harrisburg, Pa. — Wilmer & Vin-
cent have reopened the Majestic,
which has been closed for the sum-
mer.
Reopen New Orleans Palace
New Orleans — The Palace has re-
opened after being extensively re-
modeled.
Frank Buys Iowa Theater
Grand Junction, la. — W. B. Frank
has bought the Rex from K. D. Wil-
cox.
On Broadway
Astor — "The Bin Pararlc"
Broadway- "Don Juan"
Cameo — -"Tartuffe"
Capitol — "Ben Hur"
Central — "Les Miserables"
Criterion — "Wings"
Colony — "The Cat and the Canary"
Gaiety — "The King of Kings"
Globe — "The Patent [,eather Kid"
Hippodrome- -"Shanghaied"
Loew's New York--Monday, "Mockery;"
Tuesday, "Return of Boston Blackie" ami
"Raving Fool;" Wednesday, "Love of
Mike;" Thursday, "The Clown;" Friday,
"Stranded" and "Three Miles Out;" Sat-
urday, "The Bugle Call;" Sunday, "Babe
Comes Home."
Mark Strand — "College"
Paramount — "Soft Cushions"
Rialto— "The Way of All Flesh "
Rivoli — "Underworld"
Roxy — "Seventh Heaven"
Warners — "Old San Francisco"
Brooklyn Mark Strand — "Hard Boiled Hag-
gerty"
Fifty-fifth Cinema— "What Price Glory"
Take Over Palmer, Mass. House
Palmer, Mass. — The E. M. Loew
circuit is negotiating for the Empire.
Several Western Massachusetts the-
aters have been taken over by this
chain recently.
Harding in Wollaston, Mass.
WoUaston, Mass. — William Hard-
ing, former manager of the Colum-
bus at Providence, is now manager
of the Wollaston.
Voltalato Gets Fall River House
Fall River, Mass. — Arthur Vota-
lato has purchased the Star, and ex-
pects to reopen the house in a few
weeks.
Lester Wolf with Kallet
Syracuse, N. Y. — Lester Wolf, for-
mer Metro exchangeman, is now
manager of the Regent for the Kallet
Bros. He will also do the booking
for the other Kallet houses.
To Reopen Tampa House
Tampa, Fla. — The Victory will re-
open the first of October under man-
agement of George Peck, formerly of
the Strand. The Victory has been
closed all Summer.
TIFFANY PRODUCTIONS, INC.
Announces
they have in the course of production four Jack
London Stories ;
"THE GHOST SHIP"
"STORMY WATERS"
"THE DEVIL SKIPPER"
"SEA PROWLERS"
ALL RIGHTS PROTECTED
The Martin Johnson African Expedition Corporation announces a
DRAMATIC SCREEN NARRATIVE
IMBA
THE KING OF BEAST
Produced and Photographed by MARTIN and OSA JOHNSON
This production, now in preparation by Mr. Johnson with the
editorial assistance of Terry Ramsaye, presents an adventure
tale of thrills without parallel in screen achievement.
It is a drama of desperate realities, picturing indisputably wild
beasts of jungle and veldt and the wild savages of Africa in
the lives they live and the deaths they die — ^naked men against
tooth and claw.
''Simba" portrays, incidentally, the adventures of the famous
Mr. Johnson and his intrepidly courageous wife, Osa, on the
safaris by which they recorded this amazing story.
The story itself is interwoven with the high excitements of a
river crossing amid hundreds of hungry crocodiles, encounters
with the giant rhinoceros, native spearmen pursuing the great
hippopotamus. High climax is reached in the
MAD ELEPHANT STAMPEDE
IN THE BURNING JUNGLE
A Spectacle That Only Fate Could Have Staged
And a siLpreme natural dravta is presented in
THE LION WAR of
a LUMBWA TRIBE
A savage king and his warriors fighting for the hves of his tribe
and herds against an invading wave of murdering hons — a
story of wild black life, a strange marriage, barbaric society,
spears and desperation.
The Johnsons' cameras take you there, a-foot, alongside and
into the thick of it — a terrific adventure, tremendously told.
''Simba" is the culminating achievement of a career of twenty
years on danger trails, in a life story going to the millions in
forthcoming issues of:
SATURDAY EVENING POST DELINEATOR
AMERICAN MAGAZINE NEW YORK TIMES
COLLIER'S WEEKLY GOOD HOUSEKEEPING
LIBERTY
Also in a syndicated series to 1,200 newspapers — and
pictorially in all the leading rotogravure sections.
Here is star and box office value, created by sheer force of fact
and personal attainment — automatic, genuine, inevitable.
It is presented with new elements of novelty of portrayal and
with a new screen technique.
MARTIN JOHNSON AFRICAN EXPEDITION CORP.
30 Church Street DANIEL POMEROY, President New York City
THE
Monday, September 12, 1927
New Theaters
San Jacinto, Cal.— The Soboba opened
Sept. 2, with the Chamber of Commerce des-
ignating the day for a special celebration.
Wheeling, Ky. — Ground has been broken
for the Capitol on Main St.
Follansbee, O. — Foundation has been laid
for the $65,000 theater being built on Main
St. by Craig & Thorley, contractors for the
Floto Bros. The house will seat 650 and
open early in January.
Delhi, N. Y.— Smalley's New Delhi has
opened.
Leonia, N. J. — B. Nelson will open the
Leonia on Sept. 15. It seats 1,200 and is
under management of William Hagen.
Westmont, N. J. — Handle & Rovner
Amusement Enterprises has opened the West-
mont on Haddon and Stratford Aves.
Greeneville, Tenn. — ^The Palace has
optned under management of Ed Booth, who
also has the Princess here and several others
in East Tennessee.
Kirkland, Wash. — The Club House theater
will opi-n Sept. 16 under management of Ash
Bridgham.
Thomasville, Ga. — The Rose is scheduled
to open Oct. 1.
Oakland, Cal. — Contracts have been let for
construction of a theater to seat 1,100. It
will be built in the Allendale district at a
cost of $70,000.
New Holstein, Wis. — George and Edward
Volstead are planning a theater.
Fennimore, Wis. — A $50,000 theater com-
pany is being incorporated and work on act-
ual construction soon will commence. The
house will seat 830.
Brownsville, Tex. — Delta Amusement Co.
will build an $85,000 theater which will be
ready for opening soon after the new year.
It will seat 1,200.
Albany, N. Y.— Harry Hellman's $100,000
Paramount is about ready to open.
Schenectady, N. Y. — George Dwore is
building the Colony which will open early in
October.
Brooklyn, N. Y. — Felix Mancaruso plans
a $275,000 theater with stores and offices at
Fourth Ave., between Union and President
Sts. Architects are Salvati & Le Quornick.
Bridgeton, N. J.— The Stanley Co. has
started work on its 1,600-seat theater.
Philadelphia — The Erlanger, 21st and Mar-
ket Sts. will open Oct. 3.
Clementon, N. J. — The Clementon, owned
by Handel & Rovner, will open Nov. 15,
seating 1,500.
Chester, Pa. — The Benn, at Fourth and
Chester Ave., is expected to open this month.
Bala, Pa, — The Egyptian, a Stanley-Effin-
ger house, is scheduled to open Sept. 16.
Pottsville, Pa. — ^The Capitol, being built by
the Comerford Amusement Co., will open
about Nov. 1.
Drexel Hill, Pa. — The Waverly, a Stanley-
Effinger theater, open? about Sept. 19.
Philadelphia — Progress is being made on
plans for a theater and stores by Hodgens &
Hill, architects, at 4142 Lancaster Ave. for
N. J. Taube, Inc. Bids will soon be asked.
Blackwood, N. J.- — The Blackwood, on
Black Horse Pike, owned by I.. Joyce, will
open late this month.
The Broadway Parade
LACKING one month of a solid two year's run, "The Big Parade" closes at
the Astor on Sept. 17. Even so this picture has hung up a world's record
which will probably stand for some time to come. The Astor will open
on Sept. 21 with "The Student Prince." Paramount now leads with three long-
run shows on the big ballyhoo boulevard. M-G-M having two, and one each for
P. D. C. First National, Universal and Warners.
Picture Distributor Theater Opening Date
"The Big Parade" M-G-M Astor Nov. 1, 1925
"The King of Kings" . .P.D.C Gaiety Apr. 19, 1927
"Old San Francisco" ..Warners Warners June 21
"The Way of AU Flesh" Paramount Rialto June 24
"Wings" Paramount Criterion Aug. 1 2
"Patent Leather Kid" ..First National ..Globe Aug. 15
"Les Miserables" Universal Central Aug. 21
"Underworld" Paramount RivoU Aug. 27
"Garden of Allah" M-G-M Embassy Sept. 2
DAILY TIPS WHICH MEAN DOLLARS FOR SHOWMEN
"Beau Geste"
(Paramount)
Four army pup tents were perched
on top of the marquee, side by side.
Six cut-out figures of Noah Beery
and Ronald Colman were placed be-
tween the tents and on ends of mar-
quee. On both sides and front of
marquee, cut-out letters (three feet
high) hung down from the ledge:
the letters spelling out the title of
picture. — Emil Bernstecker, Lyric,
Jackson, Tenn.
"Chang"
(Paramount)
Two weeks in advance of showing
a large cut-out with the word,
"Chang?" was hung over doors lead-
ing into foyer of theater. Cards were
placed around flower boxes in foyer
with same inscription — "Chang?."
Auto stickers also carried "Chang?."
Just prior to the showing borrowed
a monkey and had man lead him
all over the busiest sections. The
monkey carried a double banner with
copy reading, "Chang?." — F. J. Mil-
ler, Imperial, Augusta, Ga.
"Dance Magic"
(First Nat'l)
Used a cut-out mounted and "dress-
ed up" to portray a dancing girl, and
having one of the legs of the cut-out
so disjoined that it could be mechan-
cally operated to represent the swing-
ing leg of a dancer. The left leg of
the cut-out figure was attached to a
small clock device so that it appeared
that the figure was constantly danc-
ing. To make it look fashionable, a
short skirt and bodice decoration for
the cut-iout was made from Nile
green colored crepe paper, with a
large artificial red rose at the bodice.
The slippers were painted in gold. —
Jack Rowley, Rialto, Laredo, Tex.
"Fast and Furious"
(Universal)
Lobby display consisted of two
continuous belts which were attached
to separate motors; one motor faster
than the other. Twelve toy racing
cars, and each painted a different
color were fastened on the belts in
alternate positions so that the cars
on the "fast belt" would pass the
ones on the "slow belt." The dis-
play was lighted at night with the
name of theater and star above the
moving display. — Charles H. Amos,
Florida, St. Petersburg, Fla.
"The Last Outlaw"
(Paramount)
Beaverboard cut-out, painted to
represent a desert scene with moun-
tains showing in the background was
placed in the foyer one week in ad-
vance. During run of picture, dis-
play was moved to outside lobby. A
cut-out of Gary Cooper on horseback
rescuing girl from runaway horse
was placed in center of lobby dis-
play.— F. J. Miller, Modjeska, Au-
gusta, Ga.
"Smile, Brother, Smile"
(First Nafl)
Induced mayor to declare "Smile
Week" and issued an official procla-
mation which newspapers published.
Advance campaign was followed with
the placing of small daily appoint-
ment cards in the mail boxes of ev-
ery hotel. Through a tieup with a
water company, many trucks and
more than 2,000 bottles of water were
turned into ballyhoos. — H. B. Wright,
State, Los Angeles.
"Ten Modern Commandments"
(Paramount)
Secured window display which
featured a display on the picture and
offered guessing contest, a large 5-
gallon demijohn was filled with car-
bonated water in which was put
moth balls. The balls were in a con-
tinuous motion — always going up and
down. Prizes in the form of passes
were offered to the ones guessing the
correct number of balls, but out of
the 200 answers only two %ver2 cor-
rect.— Rov Helm, Egyptian, Green-
ville, S. C.
Meighen Not President
The Rt. Honorable Arthur Meig-
hen, former prime minister of Canada
is interested in British Empire Films,
Ltd. but is not president as reported,
according to R. T. Cranfield of Cran-
field and Clarke who organized the
unit for production in Canada.
Hollywood Happenings
"U" Loans Players
Tliree players have been loaned from Uni-
versal to various companies. They are Mary
Philbin for a role in D. W. Griffith's picture;
and Otis Harlan to First National for "Shep-
herd of the Hills" ; Norman Kerry will prob-
ably be loaned to M-G-M.
* * Af
Start "No Place to Go"
With more than 300 principles and extras
working, production on "No Place to Go"
is well under way at First National.
* * *
Prepare "Grass Widows" Script
Sarah Y. Mason is workmg on the con-
tinuity for the Tiffany picture, "Grass
Widows.'
* * ♦
"French Dressing" in Work
"French Dressing," from a Liberty Maga-
zine story, is in production at First National.
Ben Lyon and Claudette Colbert are feat-
ured.
* * «
Madge Bellamy Active
As soon as Madge Bellamy finishes in the
''Very Confidential," she will be cast in
"Atlantic City," which will be produced by
Arthur Rosson for Fox.
Dillon Directing "Man Crazy"
"Man Crazy," "Clarissa of the Post Road,"
from a Saturday Evening Post story, and
featuring Jack Mulhall and Dorothy Mackaill,
has been put into work at First National.
John Francis Dillon is directing under super-
vision of Charles R. Rogers.
* ♦ ♦
"Gorilla" in Work
"The Gorilla," featuring Charlie Murray,
is in work at First National. Others in the
cast are Fred A. Kelsey, Tully Marshall,
Dorothy Revier and Claude Gillingwater.
Alfred Santell is directing.
♦ * *
Sills in "Valley of Giants"
"The Valley of the Giants," starring Mil-
ton Sills, from Peter B. Kyne's novel, is
being produced by First National. Doris
Kenyon returns to the screen after a years'
absence as Sills' lead.
Charles Murray's Next
"Down Went McGinty," with Charlie Mur-
ray in the lead, will start soon at First Na-
tional. E. M. Asher will be production man-
ager.
* ♦ *
Fox Lists Mystery Story
"Balance,' a mystery play by Gaston Le-
roux, will be produced by Fox with Edmund
Lowe and June Collyer in leading roles.
* * *
Marion Davies Returns
Following more than two weeks of location
work at Claremont, near Pomona, Marion
Davies and her company producing "The
Fair Co-ed," have returned to M-G-M. Work
will begin immediately on the interiors. By-
ron Morgan adapted and Sam Wood is di-
recting.
* * ♦
Fitzmaurice Starts Work
George Fitzmaurice's special, "Louisiana,"
with Billie Dove starred and Gilbert Roland
and Noah Beery in other leads, iS' under way
at First National.
Co-Star Astor-Hughes
"Sailors' Wives" is the next vehicle for
Mary Astor and Lloyd Hughes. Work starts
the end of the month, upon completion of
"No Place to Go" in which these players
are now .'icting under direction of Mervyn
LeRoy.
* * ♦
Barthelmess in "The Noose"
"The Noose," from the play by Willard
Mack and H. H. Van Loan, will be the next
Barthelmess picture. Alfred Santell will di-
rect.
THE
Momiay, Se|)tember 12, 1927
•e&^
DAILV
And T hat* s That
—- Hy PHIL M. DALY
JAMES B. LOWE, creator of the
"Uncle Tom" role in Universal's
"Uncle Tom's Cabin," has left for
tlie American Legion convention.
The prominent negro player is re-
turning in October in time for pre-
miere of the picture at the Central.
Just to prove its versatility,
"What Price Glory" is in the 55th
St. Cinema for a run. It has just
closed its ru)i at the world's larg-
est, the Ro.ry and now takes a whirl
IS one of the world's smallest.
Congratulations to Cecil B. and
Mrs. De Mille on their silver wed-
ding anniversary.
"Ragtime," First Division's pic-
ture, has gone the song tie-ups one
better, getting two numbers dedi-
cated especially to it. They are
"Oh, What a Mama You'd Make,"
and "Thinking."
Japanese censors are human, af-
tir all. A kiss or two in pictures is
permitted to get by — now and then.
Mrs. Wallace Reid gave the audi-
ence of- the Pantages, San Fran-
cisco, quite a kick in connection
with her appearance with "The
Satin Woman," tvhen she showed
one of the oldtime pictures in which,
as Dorothy Davenport, she played
a leading role. The picture ^vas
"Her Indian Hero," atid was made
in 1910.
The Classes are leaving for Holly-
v.ood. No, this doesn't allude to a
Xew York exodus to the film capitol.
Merely refers to Fredericka Sagor
;'!id her husband. Ernie, — family
name, Maas. — but then if we spelt
it that way in the first place, there'd
lie no pun. Not so hot anyway, as
tuimor goes.
Saul Frank With Sierra
Saul W. Frank, formerly with Tif-
fany, has joined the sales force of
-Sierra Pictures.
[ncorporations
.Spring-field. 111. — Hillside Amuse. Co.. 1515
West 69th St., Chicago. Capital, $20 000.
Operate, conduct and lease motion picture
ami vaudeville theaters. Incorpor.-itors: John
Pakis. Harry P. Munns. George Christos. S.
T.. and Fred I.owenthal and Harry H. ilunns.
Madison, Wis. — Tracy Theater Corp..
Platteville. Capital, $50,000. Incorporators
are W. C. Tracy. W. C. Butterworth and
Henry E. Eastman.
Madison. Wis. — Aragon Theater Co., Mil-
waukee. To conduct and operate theaters.
Incorporators are Edmund F. Blauer, Guy
Poole, and George Buerosse.
Jefferson City, Mo. — National Theater Ad-
crti-ing Co., St. Joseph. Capital. .VOOO
shares of stock of $10 value each. Incor-
porators: D. R. Bellomy. G. E. McCaiid'e-s
and A. J. Brumswig, all of St. Joseph. Each
hold 1000 shares of stock. The company
will advertise nationally advertised product's
through the medium of moving picture the-
aters Iiy means of slides, gifts of merchan-
dire and lecture.!.
Fox Spurs Production
on Movietone Films
{Conllniicd from Puiir 1>
vice and it is e.xpected that all
houses of the chain will be equipped
to show the Fox talking films by the
end of the present month.
Three theaters in the chain are al-
ready functioning with the new de-
vice. The .'Xcademy of Music on 14th
S*. is running "What Price Glory"
with full Movietone accompaniment.
The Terminal in Newark is likewise
showing "Glory" with the svnchron-
\7x'(l musical score. In Philadelphia.
"7th Heaven" is playing at the Lo-
cust with a full mechanical score.
The following New York houses
are scheduled to introdtice Movie-
tone with either "What Price Glory"
or "7th Heaven" in a few weeks:
Crofonn. Jap Garden, Folly, Ridge-
wood, Nemo, Jamaica, S'iar, .'Kudu-
bon. Savoy and the Washington. De-
troit: the Liberty, Elizabeth, N. J.:
and the .American. Paterson, N. J.
Stiotilomentary Movietone numbers
will appear at each theater at the
same tiine. Included in the Movie-
tone releases which are readv for
release are four song numbers by
Raqnel Meller and subjects by Char-
les Sale. Ren Bernie and his orches-
tra, and Gertrude Lawrence.
Advances Opening Time
Lonfth of "7th Heaven" has caused
the Roxv to advance its opening to
10:.30 instead of 12 o'clock. This
makes five de luxe shows possible
on Saturdav and Sunday.
McGovern Directing
FJmer McGovern, film editor, has
coniole'ed direction of a short
subject dealing with the manufacture
of artificial pearls. Lester Sonan
was cameraman.
Krueger at Berkeley Theater
Berkeley. Cal. — K. Krueger. former
manager of the Universal Theater
circuit, has succeeded Jack Himter as
manager of the Camnus. Hunter is
now managing the Goddard in Sac-
ramento.
Collins Managing In Oakland
Opkiand. Cal.— W. G. Collins, for-
merly with the Granada of .San Fran-
cisco, is now manager of the Fruit-
vale.
Remodel Alabama House
Elba, .Ma. — H. J. Snurlin has en-
'Trred and remodeled his hou^e. and
has renamed it the Palace. He has
out in a colored balconv for colored
natronage and increased the seating
to 3no.
Wilbur Takes Over Saginaw House
'^atrinaw. Mich.— Georee Wilbur
has secured a lease of the Dream-
land from Charles Carlisle. Wilbur
W3S formerly genr-ral manager of the
Kleist houses in Pontiac.
Northampton Theater Reopens
Northampton. Mass. — Goldstein
Bros, have reopened their theater
which was closed for extensive im-
i provements.
"Utopia is the place
where a standard wage
agreement is in effect and
there is no necessity for
the perennial row between
theater owners and la.
bor "
Paralysis Epidemic Hits
Ohio Theater Attendance
(Continued from Page 1)
nearby towns. Both houses here
have banned children until after the
school term gets under way and
normalcy returns. As a result, the
Strand Colonial, resulting in de-
creases of attendance from 22 at the
Strand and from 300 to SOO at the
Colonial on Saturdays.
Five of 15 German First
National Films Finished
London — Dcfina (Deutsche First
National) has completed five of the
15 pictures being produced for First
National throughout the world, out-
side of Germany, where Dcfina will
distribute, E. Bruce Johnson, First
National's foreign manager announc-
ed following his return here from
Berlin.
Completed pictures are: "Dancing
Vienna," "The Alpine Tragedy,"
"The Ramper," "The Luxurious
Train" and "Fromont Jr. and Riss-
ler Sr." Others scheduled are "Die
Kaiserin," "Manage," "Frau Sorge."
"The Beaver Coat" and "Therese
Raquin."
Friedrich Zelnik is in charge of
Defina production. Directors include
Robert Land, Max Reichmann. .\. W.
Sandberg and Herr Schoenfelder.
Reade's Trent Reopened
Trenton, N. J. — Walter Reade has
reopened the Trent, and plans week
stands the early part of the season,
following with stock drama in the
Fall unless the picture schedule
proves particularly profitable.
De Putti Expected Back Oct. 15
L^'a De Putti is not wasting any
time in completing her European en-
gagement, according to cable, for she
is under contract to return to .Amer-
ica not later than Oct. 15. Accord-
ingly, on landing at Cherbourg, an
airplane was chartered for her trip to
Berlin.
New British Columbia House
Prince Rupert, B. C. — Construction
starts soon on a $75,000 theater to
seat 1,000.
Competition Ahead for
Seattle First Runs
(Continued from Page 1)
which i.s building the Mayflower at
Seventh and Olive, as the first of a
chain of first runs in western cities,
is headed by Ivan L. Hyland as pres-
ident and Casper D. Fischer, as vice
jiresidcnt and general manager. It
seats 3,000 and is to open in Decem-
ber. The house is but a short dis-
tance from the Orpheum, which
opens this fall. Also opening in De-
cember, according to plans will be the
Seattle, which will be built by Pub-
!ix, Loew and Wesco, for operation
by the latter, which now dominates
the first run field here.
Another strong factor seen in the
local field is the Pantages, which,
ill common with other houses of the
circuit, is adopting a new policy fea-
turing pictures above vaudeville.
A Review of Reviews
By LILIAN tV. BRENNAN
Bebe Daniels swims her way to
new comedy heights in her latest.
"Swim, Girl, Swim" is Bebe at her
very best. Fine mirth provoking
story and laughs aplenty. The re-
liable old team of Murray and Sid-
ney^ click again in "The Life of Ri-
ley". The audience chuckled con'
tinuously over the efforts of Charlie
Murray and George Sidney to win
the hand of a pretty widow. Rex
Ingram's new production, "The Gar-
den of Allah" offers a rare treat
visually. Ingram's artistry again
predominates but the story is apt to
be somewhat too unhappy for the
average picture goer.
Conrad Veidt's first starring veh-
icle, ".\ Man's Past," has unusual
dramatic strength in a story that is
absorbing from start to finish. The
star gives a splendid performance.
"Sky High Saunders" presents Al
Wilson in a story of airplane thrills
and adventures.
Ted McNamara and Sammy Cohen,
the comedy privates of "What Price
Glory" failed to arouse the same
side-splitting laughter in their pic-
ture, "The Gay Retreat", a war yarn
but with few really amusing situa-
tions. Madge Bellamy was "Colleen"
in a picture of that name. Irish wit
and a rather thrilling race climax
gets it by.
"Chain Lightning" is Buck Jones'
new and thoroughly exciting western.
May McAvoy is delightful — and beau-
tiful— as ever in "Slightly Used", an
amusing little plot about a girl who
pretends to have a husband and finds
a man owning the name she has con-
cocted. No dearth of pictures and a
good average of entertainment in
those offered.
Heads M-G-M Cleveland Branch
Cleveland — Frank Drew is new
manager of the M-G-M exchange.
He was transferred from Charlotte,
and succeeds Arthur Ehrlich. Drew
is a Clevelander, son of Frank Drew
who owned and operated the Star for
■ more than a quarter of a century. He
managed the Fox exchange several
I years ago.
W€-y^f»^^
''Have YOU signed for
THE SHOWMAN'S GROUP?"
7AeHi¥S?kPllt
^yFILMDOM
ALL THE NEWS
ALLTHE TIME
VOL. XII. No. 62
Tuesday, September 13, 1927
Price 5 Cents
Let 'Em Alone
SIX organizations in this
business maintain elaborate
staffs, spend hundreds of
thousands every year and give
'to the trade the best product
they can turn out. i\Iany ex-
hibitors who know how to run
.theaters think they know how to
make pictures as well. They
step out of bounds, take it upon
themselves to edit newsreels to
suit what they term their own
needs and the result is a sadly
botched affair.
When experts who have nothing
else to do but issue two newsreels a
week once determine upon the length
of the events picturized and the se-
quence in which they appear, why
should exhibitors rip them apart, and
ruin the tempo merely for the pur-
pose of presenting a composite of
several, or perhaps, all six weeklies
in the field?
The Editing Bug
There are a lot of assistant manag-
iiig directors in theaters throughout
the land who think they are film cr.-
tors. Aside from their bosses, their
opinion stalks in solitary company.
As a consequence, the newsreels, the
show value of which is beyond argu-
ment, lose effectiveness. Newsreel
men keep their jobs through a thor-
ough knowledge of the product they
handle. Exhibitors should remain
willing to abide by their judgment.
Lighting
Incandescent lamps are providing
Hollywood with an interesting e;-
periment in lighting. \\'hen used
with panchromatic stock, the re.«'i!ts
are reported to be extremely gratify-
ing. Large sets in production today
often require enough lights to make
a fair-sized city alive with illumina-
tion. Therefore, any development
which tends to reduce costs with no
sacrifice of quality should undergo
exhaustive tests to learn if it can meet
the grade. In this instance this, v.-e
understand, is being done.
Tournament Day
All eyes center at Bonnie Briar to-
day, weather man permitting, .\bout
two hundred golfers, ranging from
the best to the worst, are going to
strut their stuff. There will be more
laughs per minute than in il-.e fun-
niest of comedies. It's all i:i play,
however. Tournament days mark
two days in the year when nobody
gives a hang about business. Therein
is their chief value.
K AN N
LOEWS TAKING OVER
INTER-SIATE HOUSES
Birmingham Theaters in
Deal Reorted Set in
Alabama
Birmingham — Loew's will take
over the Inter-State holdings in Bir-
mingham, according to a persistent
report in circulation here. The
houses are the Ritz^ combination
house; Trenton, First National fran-
chise house; and the Lyric, which
plays a combination policy.
There have been various reports
(Continued on Page 2)
Loew's Lets Contract for
Louisville 1st Run House
Louisville — Setting to rest reports
that the project was to be abandoned,
Loew's has let contract for the
house to be built on Fourth St. be-
tween Chestnut and Broadway. The
project is said to involve $l,SOO,l)0'J.
It will be an atmospheric house.
Short Subject Association
Disbands; Aim Attained
With its object declared by mem-
bers to be attained, the Short Fea-
ture Advertising Ass'n has voted to
disband. The association, formed
two and one-half years ago to boost
short subjects, the organization then
boasted 90 per cent representation
(Continued on Page 6)
17 Theaters Included in
F-M Butterfield Deal
Detroit — There are 17 theaters in-
cluded in the deal under which the
Butterfield circuit took over Michigan
holdings of Fitzpatrick-McElroy
chain. The houses are: Croswell and
Family, Adrian; Maltz and Lyric,
Alpena; Liberty, Bell and Bijou, Ben-
(Continued on Page 6)
Eight Ohio Cities Closed
Cleveland — A revised list shows
that eight towns in Ohio are closed
on account of the spreading infant-
ile paralysis epidemic. Those re-
ported closed are New Philadelphia.
Newcomerstown, Marion, Findlay,
Geneva, Dover, Cadiz and Powhatan
Point.
Paramount Dividend
Directors of Paramount yesterday
declared the regular quarterly divi-
dend of $2 on the preferred, payable
Nov. 1 to stockholders of record Oct.
15.
Richard Rowland Severs First
Nat'l Connection Next August
F. & R.-Publix Deal
Deal between Northwest
Theaters (Finkelstein & Ru-
ben), Minneapolis, and Publix
is near consummation. M. L.
Finkelstein is in New York
again to carry on negotiations.
Publix now is building a first
run in Minneapolis in opposi-
tion to F. & R., and the elimi-
nation of this situation is
sought. Neither party has in-
dicated whether the deal con-
cerns only the Minneapolis
house or the entire circuit. Pub-
lix at various times has dick-
ered for a partnership interest
in the circuit. A 25 per cent
holding was sought, it is said.
39 EASTMAN STATIONS
SERVE AMATEUR EIELD
Rochester, N. Y. — Growth of the
amateur picture field is reflected in
the sales of Cine Kodak and Koda-
scope which projects the completed
products with a result that Eastman
today has 39 service stations or
plants in the United States and
(Continued on Page 9)
Los Angeles Wage
Increases Avert Strike
Los Angeles — Wage increases have
been granted the theater unions un-
der the new three-year agreement,
concluded but a few hours before a
strike was scheduled to go into ef-
fect. Only the musicians won their
demand for a six-day week, which is
granted providing they individually
pay for a substitute. Wage increases
of 7j/$ per cent the first year. 2"^ per
cent the second and of none the third
were granted musicians.
Settlement at Houston 3
Hours After Lockout
Houston, Tex. — Settlement of a
wage dispute between theater officials,
union operators and stage hands at
Houston, was brought about three
hours after non-union operators had
(Contimied on Page ()
Retirement in Line With
Plans Made on Signing
His Contract
Richard A. Rowland next August
will sever his connec.ions as an ex-
ecutive of First Naiional. While
the production head of First Nation-
al, who has j-.:it r::urned from the
Coast, declined .0 discuss ;.:;; future
plans, THE FIL}I DAILY learns
from an j.ninipeacliable source ihat
Rowland will not seek to renew his
contract upon expiration.
Retirement of RowlanH i- ■■ ''
with his plans made thre'- .
when his present con-r
(Continued on Page .:
"Helen of Troy" Desi -nr^rl
for B'vvay, Sjys R*
Richard A. Rowland who
froiiT the First I'ational s.
Burbank on Sojnday.. said yesterday
that "The Private L'.li of Helen ot
Troy" will probably l.e placed in a
Broadway t^icaier foi- a special run
The house, maybe Uv Globe, follow
New CK veland Chain Pla
to Bu'ld 8 Ohio Houst
Cleveland- ^ i«lit nev theaters
be completed hy ^^^ ^^^ o* ^^^^
are called for '.^ t"-^ l^o. am outhn>
by B. C. Ste...e. 1^ C- ^n^gan an
Sam Rosenthal, whcnc operate th
Monarch and 1 erituna. ere Bo
Alliance and Kdnt ^^e - ^^^^^^^ /
receive 2,000-sea( houses under tl
plan.
n<
TheTourr y ^^^
Two hundred -^^"*':
asts are scb
this mcir.inp
annual Film ' .^rnent,
held at Bgj:.. -. -^rch-
mont. ,
oolf^rs who wer- I'^aole to
be on hand for t'e .- ^.-mng
round, still are e'-''^' '^ the
large number jf ^ ""
play the ai <^ ^^
well as attc ban-
quet. If ^ ready
entered, ph 'ation
and the co e that
you are ac
^JXI^.
DAILV
Tuesday, Sept. 13, 1927
V(I.XLINe.62 Tuesilat, Sept 13. 1927 PricsSCiBts
lOHN W. ALICOATE
Publisbir
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York, N. Y., under the act
of March 3, 1879. Terms (Postage free)
United SUtes, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY. 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday,
New York. Hollywood, California — Harvey
E. Gansman, Ambassador Hotel: 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London, W. I. Paris
— La Cinematographic Francaise, 5, Rue
Saulnier.
Financial
Quotations
*tAm. Seat. Vtc. . .
*tAm. Seat. Pfd...
•Balaban & Katz..
*Bal. & Katz Vtc.
Eastman Kodak....
tFilnl Inspection . .
♦First nat'I Pfd.. .
Fox ' ilm "A" . . .
*tFox Theaters "A"
Intarn'l Project. . .
Loe'A''s. Inc
ttJxjew's, 6s 41ww.
ttLoew's,6s41x-war
-CM Pfd
P. Cap. Corp.
t'athe Exchange. . . .
fPathe E.xch. "A".
?athe Exch. 7s 37
amount F-P ....
Vamount Pfd . . .
ar.Bway.5 V2s51 .
?oxy "A" . . . .
oxy Units . . . .
\ovj Common . .
jras Bros
^n. Co. of Am.. .
fans-Lux Screen
niv. Pictures. . . .
liv. Pict. Pfd..
/arner Bros. . . .
arner Bros. "A".
1661^
5
166
5
6654 6S!4
High Low Close Sales
47
48
58% ....
73^ ....
16654
5
100
65/2
nVi
9%
55
104
99^
24%
7
27 'A
97 Vi
104%
118K
100.^
9%
104'^
9%
55
104
2474
24%
7
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SVi
28
27'/,
97^4
97H
106
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100%
1005^^
34
32
37
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2144
600
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8
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100
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8,100
40
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4'A
32
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23
100
100
1,000
[.ast Prices Quoted "Bi^ ^„^ Asked (Over
j..w' the Counter)
'T/Oond Market
urb Market
*/.^^z is
S'OTE: Balaban & /c . • i- . . ..
rhicago Board; Sk.-^^'^ '' .u^"'! "'V ^^-^
*;tock Exc-hange ap7"<:f%°" .^KJ\\ f't""
'' t .d Stanley ni Philadelphia.
MarKe*". for Any Kind of
MOTION PICTURE
APPARATUS
CONSULT us AND 5AVB
hONEY
SEND FOR OUR PRICK UST
\l/IUQ<|«HByS
▼▼no West 3:'»St_Nctt»ybrk.N.y."^
n . Pnon* lenna. 03S0
I ^Motion Pictu-e Department
Loew's Taking Over
Inter-State Houses?
(Continued from Page 1)
of new projects planned because of
the underseated condition of the city.
Karl Hoblitzelle, who controls Inter-
State, at various times has indicated
his intention of building a large
house on his property next to Loew's
Temple, but nothing definite has de-
veloped.
E. A. Schiller of Loew's could not
be reached for a statement yesterday
on the Birmingham report.
Week End Business at
Colony Totals $8,700
Hugo Riesenfeld's new policy at
the house is winning public approval
for the Colony, according to box of-
fice figures. On Saturday, the the-
ater, with "The Cat and the Canary"
as the attraction grossed $3,400 while
Sunday's intake was $5,300, giving
the house $8,700 for the week-end.
1st National Meeting
The board of directors of First
National will meet tomorrow.
Tax Theaters $100 Yearly
Washington — Under a new sched-
ule of fees in Montgomery county,
Md., which is adjacent to the capi-
tal, picture theaters will now be as-
sessed $100 annually, while street
fairs and carnivals must pay $100 a
week.
Gil Boag in New York
Gilda Gray's husband and manager.
Gil Boag, has arrived in New York on
a hurried trip from the Samuel Gold-
yyn studio in Culver City, where Miss
Gray is completing "The Devil Dan-
cer." Boag is here to work out the
musical details for the presentation of
"The Devil Dancer" in conjunction
with Miss Gray's personal appearance
scheduled to begin on the Coast in
November. The picture is scheduled
to open the United .\rtists theater in
Chicago.
Charter Richmond Company
Richmond, Vt. — The Mosque
Amusements, Inc., has been chart-
ered to do a general theatrical and
amusement business, but primarily
to handle productions to be staged
in the auditorium of the new .Acca
Temple Shrine Mosque. Harry
Bernstein, former manager of the
Wilmer & Vincent interest in Vir-
einia, is president. Other officers are
Charles Pitt, and Andrew Boles.
Rowland Severs First
Nat'l Connection
(.Continued from Page 1)
signed. At that time, it was under-
stood by company officials that Row-
land would accept the post of general
manager in charge of production for
one term only, leaving him free to
curtail his activities in the industry
after the agreement expired.
Rowland has been connected with
the industry since its beginning. He
has been "in harness" since 1898,
and feels that he is entitled to a
rest. While it is not his plan to
withdraw entirely from motion pic-
ture activity, it is understood he
wants to have his time after August
next entirely his own without bind-
ing obligations to any organization.
"Helen of Troy" Designed
for B'way, Says Rowland
(Continued from Page 1)
mg of "The Patent Leather
picture
Kid."
The picture is now in work under
direction of Alexander Korda. Maria
Corda plays Helen.
Rowland was enthusiastic yester-
day about the First National sched-
ule. "All but two stories for this
season have been purchased. Budgets
drawn up several months ago are be-
ing followed religiously. We are al-
ready acquiring vehicles for the 1928-
1929 season."
In work at Burbank are "The Gor-
illa", "Louisiana" which George Fitz-
maurice is directing; and "The Val-
ley of the Giants", starring Milton
Sills. The latter's next will be "Burn-
ing Daylight". Jack Mulhall soon
starts "The Butter and Egg Man".
Colleen Moore is scheduled to begin
"Lilac Time" Nov. 1. George Fitz-
maurice will direct and after its com-
>letion will produce "The Barker".
This will be about Jan. 1. Richard
Barthelmess will make "The Noose",
to be followed by "The Little Shep-
herd of Kingdom Come."
Schottenfels with "Billboard"
C. Schottenfels has joined the ad-
vertising stafT of "The Billboard."
The PEP of the PROGRAM
•rK'onrfiN'G
Novelty Short Suhjcct.s
1 o I \f II A Mil S :iii,i I llliAIKI S
,.«EXC„..,^
*\* ?:'" SI \ I MM A\ 1 .. .'Mt W MIRK *■«
THE YEAR'S BEST SERIALS
1— ANITA STEWART in the ISLE OF SUNKEN GOLD
featuring the Devil Ape of Bomo.
2— JACK HOXIE in HEROES OF THE WILD, featuring
The King of Wild Horses, White Fury, and TORNADO, Dog
Marvel — as well as JOE BONOMO, the perfect strong man.
MASCOT SERIALS
are serials of 'Merit
Produced and Distributed by
NAT LEVINE
1650 Broadway New York City
Foreign distribution — British & Continental Trading Corp.. 1540 B'way, N. Y. City
II
PATHE NEWS
a by-word in
Muskogee, Okla*
Muskogee, Okla.
Sept. 12, 1927
Ray Hall, Editor,
Pathe News, N. Y.
We have used the PATHE
NEWS in our Broadway The-
atre since September thirteenth.
Nineteen Hundred Twelve. The
name is a by-word to every
customer. You certainly have
given some fast service lately.
We wish to congratulate you
on same.
Procter and Marsh
t
8
LIBRARY SCENES
of every description for Dramatic, In-
dustrial and Educational Producers.
Negatives of Dramatic Punches, Fires,
Floods, Wrecks, Explosions, Warfare,
Crowds, Riots, Clouds, Boats, Aeros,
Trains, Animals, Notables, iSports, Sci-
ences, Industries, Etc, Etc
GENERAL FILM LIBRARY
(Morris J. Kandel)
117 West 46th St., N. Y. C.
Bryant 4417
HENNEGAN |
Program
Covers
Make your program
worth keeping.
Write for Samples
The HENNEGAN CO.
CINCINNATI, OHIO
I
ii
AMALGAMAHD
VAUDEVILLE AGENCY
Attractions for
Picture Theatres
Standard Vaudeville Acts
1600 Broadway, New York City
Phone Penn, 3S80
1
PROGRAM CAVIAR
(You, too, will increase your
patronage with these shorts)
HAL ROACH COMEDIES
10 OUR GANG
10 MAX DAVIDSON
10 CHARLEY CHASE
10 ALL-STAR
M-G-M NEWS
Twice Weekly — The New Newsreel
M-G-M GREAT EVENTS ^,
Six Entirely in Technicolor
M-G-M ODDITIES
25 produced all over the world
by UFA
THE BIG PARADE
OF STARS
3 CHANEYS 3 SHEARERS
2 GILBERTS 1 SYD CHAPLIN
3 DAVIES 2 GARBOS
1 NOVARRO 2 COOGANS
1 GISH 6 McCOYS
4 HAINES 2 DOG STAR
3 CODY-PRINGLES
3 DANE-ARTHURS
5 COSMOPOLITANS
THE SPECIALS
THE BIG PARADE-BEN.HUR
CARDEN OF ALLAH (Rex Ingram)
THE CROWD (King Vidor)
THE COSSACKS (John Gilbert)
ROSE-MARIE— NAPOLEON
MLLE. FROM ARMENTIERES
IN OLD KENTUCKY
''I SOLD
HIM A
NEW
IDEA!''
this M'QM
salesman can
bring you new
profits, tool
IN TWO WEEKS I
increased the patronage of
my customer's theatre by
twenty-five per cent!" re-
ports one of our salesmen.
G
''AFTER ANALYZING HIS
town I showed him that not
one single exhibitor there was
smart enough to realize how
the little subjects on the pro*
gram could have independent
drawing value of their own
apart from the feature."
'T ADVISED him to steal
^ a march on the town,
to throw out the junk
shorts and build a repU'
tation for interesting
junior features on his prO'
gram. He never had a
newsreel before. His
patrons had read of Hal
Roach's *'Our Gang"
comedies but had never
seen them,
"He*s grateful to me today.
More people have commented
on his new policy than ever
even spoke to him before. He's
getting new customers every
day. That's the answer."
Tuesday, Sept. 13, 1927
ftUiy TIPS WHICH M£AN DOUABS FOB SHOWMEN
"The Country Doctor"
(Pathe)
Newspaper dealers sponsored a
dinner and theater party at the the-
ater for the oldest doctors in the
Cleveland territory, readers of the
papers being asked to send in the
names of the oldest practising phy-
sicians in their neighborhood. Some-
times as many as 2U0 people sent in
the name of the same doctor. The
result was that the party consisted
of 14 doctors, not one under 65 years
of age and not one who had been
practising less than 35 years. — John
Royal, Palace, Cleveland.
"Naughty But Nice"
(First Nat'l)
Stimulated interest a week in ad-
vance through construction of a
peep-box in the form of a small,
addly-shaped house. The house had
a long sloping roof, a high leaning
chimney and dormer windows. It
was placed on a table in the lobby.
Printed instructions to patrons were
to peep through a cut-out window
on the first floor. When they peeped
through the window they saw a num-
ber of small figures cut out of
"Naughty But Nice" stills, with title
lettered in background. — Jack L.
Hobby, Tampa, Tampa, Fla.
"Twelve Miles Out"
(M-G-M)
In addition to running trailer on
the theater screen, ran it in a furni-
ture store window the Saturday night
previous to opening. As soon as the
trailer was completed, the window
was lighted and the people then saw-
cut-outs, stills, and window cards an-
nouncing the title of picture, name
of theater, and play dates. — Harold
Le Valley, Palace, Lockport, N. Y.
Beach-Krahn Extends Financing
San Francisco — Beach-Krahn
Amusement Co., operating theaters
in Berkeley and Oakland, has been
authorized to sell 1,250 shares of $50
par common stock within its organ-
ization to finance theater develop-
ment in its territory. The company
now shows assets of approximately
$200,000.
Harry S. Brown in Washington
Washington — Harry S. Brown, re-
cently exploitation man in Phila-
delphia, is managing the Tiffany ex-
change, having succeeded Tracy Cun-
ningham.
Elmer Named Assistant
Clarence Elmer has been appointed
assistant director for the series of
Rainbow productions, teing made
by the North American Society of
Arts, at the Cosmopolitan Studios,
to replace Bert Tuey.
British Production Starts November
London — Herbert Wilcox will pro-
duce "The Triumph of the Scarlet
Pimpernell" by Baroness Orczy
Matheson Lang is to play the lead
and negotiations are under way for
an American actress to play oppo-
site. Production starts in November.
Para. News Laboratory
Now Operating at Atlanta
Atlanta — Under supervision of
James B. Buchanan, southern repre-
sentative, the Paramount News lab-
oratory opened in Atlanta. Robert
B. Strickland, formerly general man-
ager of Graphic Film Corp. is lab-
oratory manager, his assistants being
Victor Lambert and Claude Sulzer.
V. B. Beeland, Jr., will do the local
camera work in Atlanta.
John H. Chandler has been ap-
pointed general manager of Graphic
succeeding Strickland. Candler has
been connected with Graphic for
some time. He returned to Atlanta
on Thursday from a trip to Virginia.
Emptied in Five Minutes
Houston — Quick thinking by Man-
ager Fred Cannata and the ushers
emptied the Isis in five minutes dur-
ing a fire which caused damage of
$2,000. 'The theater is a first run
house operated by the Saengers anei
Will Horwitz.
Saengers Get Mobile House
New Orleans— Involving $200,000,
a deal has been closed between the
Saenger Theaters, Inc. and the Lyric
at Mobile, Ala., according to W. A.
Bickert. special representative of the
Saengers. Bickert was accompanied
to Mobile by J. D. Saenger, presi-
dent of the corporation, and W. E.
Gueringer, assistant manager who at-
tended the conference with M. A.
McD'ermott, of Mobile who owns
the Lyric. The house will be opened
under the Saenger management Oc-
tober 1. The company owns the
Saenger at Mobile, a newlv com-
pleted $1,000,000 house.
New Birmingham Company
Birmingham — A new theatrical en-
terprise was announced the past
week. It is Magic Amusement Co.,
of which Frank V. Merritt is presi-
dent; Mrs. L. W. Hunter, vice-pres-
ident, and W. S. Durham, secretary.
Alerritt has long been connected with
local amusements, at present being
general manager of the Marvin Wise
Rnterprises, which control the Em-
oire and other Birmingham show
houses.
Wise Chain Buys at Bessemer
Bessemer. Ala. — The Marvin Wise
interests are reported to have taken
over the Imperial, formerly operated
by John E. Merritt.
Dyckman St. House for Oltarsh
David M. Oltarsh has leased the
site at 172-190 Dyckman St., on
which he will build a 3-000-seat the-
ater and apartment house. The the-
ater will be of the same type as the
Public and New Major at Canal
and Broadwav which he built. Ol-
tarsh plans to have the theater ready
early next spring.
Dime Admission for This House
Washington — Sidney Lust has
changed his smallest theater, the
Leader, into a dime house, featuring
a daily change. For ten cents he
fives a progr.im consisting of a fea-
ture, a comedy, single reel novelty
and newsreel.
8,000 New Seats Added
at Houston This Year
Houston, Tex. — With opening of
the new Loew house next month, 8,-
000 new seats will have been added
to Houston's total since Jan. 1 of
this year. Publix has just opened the
Kirby, 2,000-seat theater, which is
the company's third local house.
At present the Metropolitan is the
only presentation house here. Inter-
state's Majestic is the only vaudeville
house, first run pictures also being
shown; the Palace is the oiily stock
house; while the Queen and Isis are
the only first-run movie houses of
importance.
John Considine Hurt
Los Angeles — John W. Considine,
Jr., United Artists studio head, re-
ceived cuts and lacerations in an au-
tomobile collision. His injuries are
not serious.
De Mille Borrows Lang
Los Angeles — Cecil B. De Mille
has borrowed Walter Lang from Co-
lumbia to direct "The Night Flyer,"
featuring William Boyd.
Clare Foley Promoted
Pittsburgh — Clare Foley assumed
duties yesterday as manager of the
Film Board. She was formerly at
Omaha. The post is considered a
promotion.
Miss Foley succeeds Olive Harden,
who has resigned.
William Vogel Back
William M. Vogel, general man-
ager of Producers International
Corp., foreign distributor of Cecil B.
De Mille pictures, has returned from
a trip to Europe.
Mack Buys Sebring House
Sebring, O. — Charles L. Mack has
taken over the Strand, which has
been closed for five years.
Roxy to Handle Opening
Washington — Under personal di-
rection of S. L. ("Roxy") Rotha-
fel, the Fox is scheduled to open
Sept. 20. An invitation performance
will precede the formal opening on
Sept. 19, when William Fox and the
National Press Club will be hosts to
goverment officials, members of the
diplomatic corps, and ranking officers
of the Army, Navy and Marine
Corps.
"Roxy" plans to bring from New
York a ballet of 24 and a chorus of
40 and his soloists, including also
the dancer Gamby. Meyer Davis will
furnish an orchestra of 50 under the
leadership of Adolph Kornspan. Ar-
thur Palmer, formerly with the
Roxy, will be house manager. Crews
are working on day and night shifts
to get the theater ready in time for
the opening.
"Sunrise" Suit Filed
Suit to restrain Fox from using
the title "Sunrise," has been filed by
Willard Mack, George Miller, Benja-
min Verschleiser and James P. Sin-
nott, who claim a prior rifht to the
title owning a Willard Mack play of
the name, produced some years ago.
The plaintiff's attack contention as-
rribed to Fox that the picture is an
adaptation of a John Golden play.
Equipment Notes
Duplex Plans Coast Branch
Hollywood — R. M. Lacey,- sales
manager for Duplex M. P. Indus-
tries, is here making a survey with
the object of establishing a Coast
branch and service station.
Install Wonderlink Organ
Clyde, N. Y.— Herbert T. Quance
has been engaged as organist at the
New Clyde Playhouse, playing the
Wonderlink organ recently installed.
Week-end vaudeville has been added.
Timely Plot Best Comedy
Bet, Al Christie Says
Uptodate plots are proving most
successful in short comedies, Al
Christie said Saturday prior to leav-
ing for Hollywood. His company, he
said, lately has found best ideas in
the newspapers "because the things
people are reading in the papers are
the new things people are talking
about and are interested in."
"Airplanes are everywhere," he declared.
"The air is full of flying things as well as
radio waves. While no claim is made that
aero-stuff in a movie comedy is something
new, as we have done them many times, yet
for the current season we made an aero-thrill
comedy with the latest stuiT in stunts, and
bring it out at the time of the peak of in-
terest in flying.
"Another thing people are reading in the
newspapers i« all about flag sitters. So we
are having Billy Dooley do his stuff as a cham-
pion flagpole sitter which tricky position is
rich in comedy material. I wonder what will
be next, a couple dancing from Maine to,
California, or a fellow sleeping for a week
in a basket on a radio aerial. Anyway,
whatever it is, the comic possibilities will be
taken into consideration.
"We have heard much lately of a new era
in motion pictures" he continues, "new experi-
ments in movie plots which have hit exactly
the desire of the public for something new in
screen entertainment. We have seen the un-
usual picture like 'Chang' catch on like wild-
fire and please the public taste and we are
seeing examples every day of pictures which
break old motion picture traditions and super-
stitions breaking house record' — because they
are up to the minute- — and different.
"The comedy has always had to fall into
step, more or less with the modern trend in
feature pictures. A few years ago when fea-
ture-length comedies first became generally
popular, the makers of the short two-reel com-
edies took the hint and geared up their action
in the short comedy to keep pace with the fea-
ture. They had a job on their hands because
to get laughs the funny stuff in the two-
reeler had to be just twice as funny as the
high spots in the feature comedy or it was
passed up without a giggle.
"In the comedy of today the people and
types have to be the modern, breezy folks who
are everywhere in the cities and towns. We
present Bobby Vernon as a fresh college type,
an exaggerated type it is true. No claim
is made that he typifies a real college youth
because we know he does not. But because it
is comedy we present something nearer the
comic type of callow youth.
"In girls the public is not satisiicd with
just a lot of bathing girls cavorting on a
beach in meaningless capers which have noth-
ing to do with the plot. You have 'o present
girls who are clever and who can do some-
thing. We feature a girl like Anne Corn-
wall, who is capable of stepping back and
forth from feature picture leads to short com-
edies, in breezy-fast-action farce. We pre-
sent in a new Dooley comedy called "Fasy
Curves" an ultra modern modiste shop fash-
ion show headed by Vera Steadman as the
modern girl and Lorraine Eddy as a comedy
rli,-.racter showing the styles of the g'vls (f
the more or less gay nineties — hacked by an
ensemble of pretty girls. That is a good way
of showing pretty girls, where they are not
dragged in by the heels but given a legitimate
excuse as a needed background to the particu-
lar plot."
I
WIDE-OPEN
'with
I
C1iTn1> aboax*d ^
£cxr the greatest'
money parade
in lustoonfT ivitli
C A N ^1 L L E
BREAKFAST
ATS U^N RISE
TNE PATENT
LEATHER KID
ROSE OF TNE
GOLDEN WEST
THREE'S A CROWD
TNE PO^OR NUT
TNE LIFE^OF RILEY
TNE RED^RAIDERS
TNE STOLEN BRIDE
ANERICAN BEAUTY
SNILEr BROTHER,
SHI L E
TNE PrInCE of
NEADWAITERS
Member ^ Motion Picture Prodocets iM Distributors of America Inc—WUI H-Hays Pnti4tnt
Everybody's Playing
First National's-bi^^est
stars-bi^ money shows
-NcGuirk Month
Vbrin^in^ box-office
weapons to crack
any resistance-
■ ■ FIRST c>
^r.k \ NATIONAL'S
Sl^A b e a c o n o f
^•^ prosperity
THE
DAILY
Tuesday. Sept. 13, 1927
New Theaters
Gleason, Wis. — Conrad Strobel is planning
a theater and dance hall.
Dodge City, Kas. — Wade Harpole has open-
ed the Cozy on Front St.
New Holstein, Wis. — George and Edward
VoUstedt are planning a theater.
Platteville, Wis. — Construction is being
hastened on the Strand planned to take the
place of the old Cummins Block on West
Main St. and Rountree Ave. It will seat
830.
Bloomsburg, Pa. — Comerford Ajnusement
Co. will build a l.OOOseat house, construc-
tion of which already has started.
Sugar Notch, Pa. — John Tanavage will
erect a $50,000 theater here.
Bloomsburg, Pa. — The Bloomsburg Post ol
the American Legion is planning a small
theater.
National City, Cal.— The National City,
now under construction by T. C. Macauley,
will be taken over by the Bush Theaters.
The house will seat 800 and cost $90,000. It
will be finished late in the year.
Alexandria Bay, N. Y.— Mrs. Sue Weller
has opened a theater here.
Trail, B. C. — Lazareff & Co. has the con-
tract for building a SOOseat theater to cost
$27,000.
Crescent, Okla. — Graft Bros, have com-
pleted a theater on South Main St. seating
650.
Cashion, Okla. — The Princess has opened
under management of Billy Ketcham.
Marlow, Okla. — Frank Miller has opened
the Rex seating 270.
Waurika, Okla. — Ed Crew has opened a
theater here.
To Sell Patchogue House
Patchogue, N. Y.— Negotiations
have been practically completed for
sale of the Star-Palace building on
West Main St. by the owner, George
T. Holmes to Mrs. George H. Fur-
man.
Colemans With Newburgh House
Newburgh, N. Y.— Coleman Broth-
ers of New York, have become as-
sociated with George Cohen in the
State recently reopened.
To Film Legion Convention at Paris
Paris — The American Legion Con-
vention will be filmed by E. O. Mar-
quette, brought over by the Legion
delegates.
Films at Milan Opera
Rome — Premier Mussolini told
Winfield R. Sheehan when the lat-
ter was here that motion pictures
will be shown at the La Scala, fam-
ous opera house in Milan six months
out of every year.
Isepa Plans Four
Stockholm — Isepa Films will pro-
duce a second series of four pictures,
to be released in 1927-28. Deals have
been closed with Svensk Filmindustri
(Swedish Biograph). for distribution
in Scandinavia; with Ufa. for Ger-
many; National Film Co. in Central
P-urope; Albatros Co. in France and
the Latin countries and South Amer-
ica, and Gaumont in Great Britain.
Exhibitors
Daily Heminikr
Invite visiting
celebrities to
your theater
and take ad-
vantage of re-
sultant pubtic-
ity.
Tuesday, Sept. 13, 1927
17 Theaters Included in
F-M Butterfield Deal
(.Continued from Page 1)
ton Harbor; Colonial, Big Rapids;
Lyric, Cadillac; Lyric and Kozy,
Ludington; Lyric, Manistes; Cald-
well, St. Joseph; Lyric and Opera
House, Traverse City; and Riviera
and Rex at Three Rivers, making a
total of 75 theaters in the Burter-
field chain, operating in 27 Michi-
gan cities.
The Butterfield circuit will open
three new houses during October,
the Ready at Niles, Grand, Grand
Haven and the State, East Lansing.
Opening dates now are being selected.
Roy Tillson, who has been connect
ed with the Butterfield circuit for
many years in the capacity of theater
manager in several Michigan cities,
has been appointed field assistant to
E. C. Beatty, general manager.
New Wisconsin Chain
Racine, Wis. — The S. & M. Amuse-
ment Co. is a new Racine concern
which has capitalized to the extent
of $50,000 for the purpose of own-
ing and operating theaters. Mem-
bers of the company are Ignatz Ma-
sik, M. Masik and W. J. Simanek.
The theater company is erecting on
Racine's northwest side, will be of
Spanish architecture and is expected
to be opened on Christmas day.
Loew's Gets Cleveland Circle
Cleveland — Loew's Ohio Theaters
has purchased the Circle from Mar-
tin Printz.
Gets Loudenville Lease
Loudenville, O. — T. J. Geiselman
has secured lease of the Opera
House, municipally-owned theater.
Rochester Opening Oct. 1
Rochester. N. Y.— The Webster
'';200.000 community house built by
the Bemat Amusement Co.. opens
Oct. 1. It seats 1,200.
Davidson at Denver Egyptian
Denver — Dave Davidson, former
house manager of the Victory, is now
manager of the Egyptian.
Short Subject Association
Disbands; Aim Attained
(Contituicd from Page 1)
among short subject distributors.
While the original members remain,
the percentage of representation has
been lowered due to the increased
number of distributors in the field.
Memijers, therefore, felt the organi-
zation should disband as to carry on
its work it must be truly representa-
tive. Several members at the meet-
ing expressed the hope that the Hays
organization would find it possible to
carry on the work of the association,
particularly the annual Laugh Month
observance in January. Surplus of
the association and the Laugh Month
Committee, each of which is about
$200, are to be returned on a pro rata
basis to the companies which con-
tributed.
Settlement at Houston 3
Hours After Lockout
(Continued from Page 1)
been placed in the booths of three
Publi.x houses, an Interstate house
and a tabloid theater operated by
Jesse Warden. Union operators re-
placed the non-union operators im-
mediately after the settlement.
The operators at the Publix houses
and the Interstate houses will receive
$65 per week under the new scale.
Stagehands at the Interstate house
will receive $65 per week and their
assistants $60. Contracts for stage-
hands at the Publix houses do not
expire until next year. Stagehands, at
the Toyal theater (tabloid house)
were given $65 in the new contract.
Operators at the Royal now receive
$56.
Although the question of a si.x-day
week was brought into discussion, the
union men did not hold out for the
six-day schedule. They will continue
to work seven days a week as for-
merly.
Operators asked for a two-year
contract with another increase in sal-
ary going into efifect ne.xt September.
This was refused.
The raise in salaries is approxi-
mately 12H per cent. A 6^ per cent
raise was refused by the union men
and resulted in the "open shop" con-
dition for three hours.
No demonstration marked the brief
replacement of union men. Theaters
operated on schedule time and no
decrease in patronage was reported by
managers.
Ten days ago a similar situation
arose in seven second-run houses in
Houstoji. "Open shop" conditions
lasted about eight hours after which
the operators and theater managers
agreed to a 6^ per cent salary in-
crease.
Redecorate Texas House
Kerens, Tex. — J. G. Flanders has
redecorated the entire interior of the
Majestic, and installed new lighting
fixtures.
Reilly Managing Orange Houses
Orange, N. J. — Richard A. Reilly.
former manager of the Stanley-Fa-
bian Roval in Bloomfield, has been
pppointed director of the Embassy
and supervisor of the Hollywood, the
circuit's local hotises.
And That's That
By PHIL U. DALY
FIFTY times a sheriff is the unique
record set by Robert Burns when
he played that part in "The Gamb-
ler's Game," new Tom Tyler west-
ern.
Scout Buzz Barton, 13-year old
FBO star, staged a -party at the
studios for a scout troop and de-
lighted the kids toith an exhibition
of trick riding.
Henrietta Cohn claims two unique
distinctions, that of being the first
woman production executive and the
first woman business manager of a
picture unit. She has been with
Paramount since a year after the
company was formed, first as Adolph
Zukor's secretary, later B. P. Schul-
berg's secretary and now executive
assistant to the production head. She
is serving as business manager of
the Esther Ralston unit.
Richard Barthelmess, "Patent
Leather Kid" will don patent leath-
ers Nov. 15 when he weds Katherine
Wilson.
Col. Fred Levy is versatile. With
Charles W. Morris and Lee L. Gold-
burg, he has become associated
with Edgar Selwyn, producer of
"Strike Up the Band," a musical
Comedy which opens soon at Long
Branch, N. J.
British Musicians Opposed
to Seven-Day Week Basis
London — Musicians have served
notice that their union will go before
the Trade Union Congress opposing
Sunday opening of picture houses un-
til a six-day week is guaranteed em-
ployes.
Premiere at Indianapolis
Indianapolis — A tribute will be
paid by FBO to the memory of the
late Gene Stratton-Porter when
"The Harvester," the screen version
of her novel, will be given its world
premiere at the Circle.
Schenck and West Here Today
Joseph M. Schenck and Rowland
West, director of Norma Talmadge
in "The Dove," arrived today at
United Artists' office from the Coast.
Low Price House Planned
Baraboo, Wis. — Since the Al Ring-
ling theater here has increased its
admission charges with its change in
policy, plans are under way for the
opening of the former Gem thea-
ter as a low admission house.
Scott and Lamont Buy Another
New Lisbon, Wis. — Earl Scott of
Black River Falls, Wis., and J. O.
Lamont of Hollywood, have pur-
chased the Opera House here for-
merly owned by Peterson Bros. The
new owners now operate 11 theaters.
i
dc,
ing
As
',cr
ICN
y
/,
For Your Theatre—
The Glamour of New York I
THE real New York at last, a theme your
patrons will love, a **big" picture having a
rare combination of many charms — that is
what ''East Side, West Side" means to you as
a buyer of entertainment.
FOX bid high for this best-seUer among the
year's novels, gave Allan Dwan all the leeway
he wanted in the making, gave him George
O'Brien, Virginia Valli, J. Farrell Macdonald
— and lots of others — waited for them to shoot
scenes all over New York City — in the air, in
the water, on the streets, on the roofs, and
underground — and now brings to you THE
picture of New York life at last, all sides of
it! It is truly "East Side, West Side," the New
York of to-day for the theatres of the world!
Love story, fight story, adventure, big business,
little people's business, city building, man<
building — just, in a word, that seething
maelstrom of human activities that
is New York. One of the two
FOX DE LUXE Specials for
this year. As fresh and allur-
ing as a new bank-note!
"EAST SIDE, WEST SIDE
A WILLIAM FOX DE LUXE SPECIAL
from Felix Riesenberg^s Novel
!>!>
V
y^i
^A
ALLAN DWAN Production
NEW YORK as New Yorkers Know It!
Heres the Picture Epic of the Big City
WILLIAM FOX Presents
^^EAST SIDE, WEST SIDE"
with GEORGE O'BRIEN and VIRGINIA VALLI
FELIX RIESENBERG gives this intensely human
story of New York life in his novel, one of the
best sellers of this season. William Fox, with Allan
Dwan directing, has seized on this story for a pro-
duction of size and quality, a de luxe special. George
O'Brien and Virginia Valli come together again
(as in *Taid to Love") . Dwan has done a good
job — '^East Side, West Side" is a picture
well worth bidding for!
Cast
GEORGE O'BRIEN, VIRGINIA VALLI
J. FARRELL MACDONALD
JUNE COLLYER, HOLMES HERBERT
DORE DAVIDSON, EDWARD GARVEY
SONLA. NODALSKY, DAN WOLHEIM
GORDON MacRAE, FRANK DODGE
FRANK ALLSWORTH
HAROLD LEVETT
JOHN KEARNEY
JOHN MILTERN
JOHNNY DOOLEY
Tuesday, Sept. 13, 1927
JLY
Hollywood Happenings
K
Editing "Wreck of Hesperus"
KImer Clifton and Hairy Carr, director
and supervisor of "The \Vrtcl< of the Hes-
perus," made at De Mille studio, are editing
their picture for release l>y Pathc.
* ♦ *
Julia Faye Assigned
Julia Faye has been assigned to a leading
part in "The Main Event," which stars \ era
Reynolds under direction of William K.
Howard.
* « «
Van Dyke Directing "Wyoming"
"Wyoming" will be directed by W. S.
Van Dyke. Most of the picture will be filmed
in the Indian country near the Wind River
reservation of the Arapahoes and Shoshones
in Wyoming. Tim McCoy will star.
« * «
Ken Maynard's Next
"The Caravan Trail," for Ken Maynard,
is scheduled at First National. Charles R.
Rogers will produce from an original story
I'v Marion Jackson.
* * *
Sax Stars Claire Windsor
Claire Windsor is to star in a new Gotham
prodi.clion. The name of the story is
"Blondes by Choice' and was written by Jo-
sephine Quirk.
* * *
Robertson to Stay Here
John Robertson has definitely turned down
an offer to produce pictures in England. The
erstwhile director of the M-G-M staff will
remain m this country.
* * «
Rogers Opposite Clara Bow
Charle." Rogers has been selected to play
tlie lead opposite Clara Bow in "Red Hair."
Dorothy Arzner is scheduled to direct.
* * ♦
Boylan's Record
Malcolm Stuart Boylan is writing titles
en his fortieth Fox production. It i? "Pub.
licity Madness." just finished with Lois
Morin and Edmnnd "Lowe featured. It
.vas directed by Albert Ray.
* ♦ *
Franey with Bebe Daniels
Bill Franey, eccentric comedian, will play
a comedy role with Bebe Daniels in "She's
a Sheik."
* * *
Dolores del Rio Starts Work
Dolores del Rio has returned from Hono-
lulu following a vacation and is to start at
once in her role of Ramona in the picture
version of the Jackson novel which Edwin
Carewe will make for United Artists.
* * *
Katherine Owen Signed
Katlierine Dale Owen has been added to
the cast of "The Wise Wife" directed by
K. M.ison Hopper for Pathe-De Mille.
* * •
Buckingham Directing Padjan
Thomas Buckingham is directing Jack Pad-
jan. the new Pathe western star, in "Crash-
ing' Through."
* * *
Titling "Rose of Golden West"
Kiifus McCosh and Dwindle Benthall are
ficine the titles on "The Rose of the GoIHer
\\>st." starring Jlary Astor for First Na-
tional.
* * «
Tean Hersholt's Plans
lean Hersholt, Universal star, is to be
-pen in a series of stage vehicles following
■Symphony." an original from Svend Gade.
EDITOR CUTTER
DIRECTOR
Elmer J. McGovern
110 W. 48th St. Bry. 9400
New York
39 Eastman Stations
Serve Amateur Field
ICoiUiiiueJ from Page 1)
abroad for developing this type oi
til ins. I
Owing to delays in shipping Ironi j
one cuuntry to another, the finish- i
mg station problem has been greater
in Europe than in the United States.
The result is that exclusive of this
country there are now J5 finishing
stations in operation. This policy
was found necessary in Europe es-
pecially, in order to avoid custoins
delays.
No such problem exists for the
company in the United States, for it
nas four plants strategically located
to take care of the business. These
are at Rochester, N. Y., San Fran-
cisco, Chicago and Jacksonville. In
the large centers, there is no delay
in the matter of transportation to and
from these plants, as the film trav-
els each way over night. These four
large plants, properly located, have
been found to give better and quick-
er service than in a larger number
of smaller stations.
All this service development has a
direct bearing on the handling of cus-
tomers' films under the new reversal
process. When Eastman first be-
gan experimenting in the amateur
field, it was the intention to use a
negative and positive process. But
with this process the grain is so
highly objectionable that the com-
pany decided that amateur picture
photography would never be success-
ful unless some way was found of
overcoming that difficulty. Finally
the research laboratory hit upon the
plan of making a positive in the first
place. Science having shown the
company how to make successfully a
direct positive by the reversal proc-
ess, it was felt that they had the
key to the situation. But in order
to insure good results to customers
it was realized that it would be nec-
essary to keep the handling of films
under their supervision to insure the
best results. By the reversal pro-
cess this was, and is, somewhat dif-
ficult when operated on a commer-
cial scale.
Eastman states that the reversal
process is vastly more economical
if only one positive is desired. By
'his process, the positive costs $6.
By the other process, a positive costs
^9. Two positives by the Eastman
process cost $11, whereas two proc-
esses by the other process cost
^12.75. Likewise three positives by
'he Eastman process cost S;16 ^s
against S16.50 by the other process.
Seymour Stone Killed in
Automobile Accident
Cleveland — Seymour Stone, M-G-M
special home office representative, and
acting manager of the M-G-M Cin-
cinnati exchange during the illness of
Carl Sonin, was instantly killed last
week when the automobile in which
he was touring to French Lick
Springs, fell over a cliflf. The engine
exploded in the fall.
Sam Berger, also a special repre-
sentative of M-G-M was with Stone
when the accident occurred. Berger
was not seriously hurt, but is said to
have sutTered a nervous breakdown
following his rescue.
Wolcott Buys at Dover, O.
Dover, O. — The Weber has been
sold by the Standard Film Co. to
Sam Barck, and J. V. Wolcott, both
of Cleveland. Wolcott also has the
Opera House and Grand at Lisbon,
Ohio.
Open Nashua House
Nashua, N. H. — The Colonial The-
ater Co. has opened the State, un-
der management of Harry Farrell.
Leases Providence House
Providence, R. I. — Myron Shell-
man, recently associated with Para-
mount in San Francisco and Los
Angeles, has leased the Columbus
on Broadway for six years.
Virginia House Changes Hands
Norton, Va. — The Brown Bros,
have leased the Liberty, owned by
E. H. Kilgore.
Littlel Theater at Cleveland
Cleveland — A Little Theater for
films has been opened here under
direction of Aaron Newman, Cleve-
land newspaperman. The house seats
400 and will feature art films.
Patton Buys Texas Theaters
Kerrville, Tex. — E. H. Patton has
purchased the interest of Bart
Moore, Jr. in the Arcadia and Dixie.
Ohio Exhibitors Meet Nov. 15-16
Columbus, O. — Ohio exhibitors will
hold their seventh annual conven-
tion Nov. 15 and 16. An exposition
will be held in connection with the
event. Exhibitors in other states of
the Middle West have been invited
to attend. J. J. Harwood, Cleve-
land, heads the committee in charge
of arrangements which comprises:
John A. Schwalm, Hamilton; Sam
E. Lind, Zanesville; W. M. James
and P. J. Wood, Columbus.
Who Wants This Man?
The Jack of All Trades is seldom a successful business man, yet Versatility is
a great asset.
Experience in all the arts and sciences tends to make an ever-useful All-Around
man who knows "A little about everything and everything about something."
17. Executive- Having been the founder and head of the largest movie mag-
azine publishing house in the world for sixteen years, president, chairman of
board of directors, editor in chief, and personal supervisor of all departments em-
ploying hundreds of artists, writers, editors, typists, mechanics, etc., executive abil-
ity has been proved.
18. Outside Viewpoint. I claim to have the magazine-newspaper-critic angle
on a picture, which is an ang'e seldom gotten by those who are on the inside and
often too near to get the correct perspective. Lasky hired Harry Carr at $300 per
week at my suggestion to get this very thing.
While I may be over-artistic in my judgment of a picture, always looking for
finesse. I can also appreciate a poor picture and give a fairly accurate opinion
of its box office value, and answer the question. "Will it be popular?"
Box 20. The Film Daily
Ambassador Hotel. Los Angeles. Calif.
Hyde Plans S. D. Chain
Pierre, S. D. — Charles Lee Hyde,
who operates the Grand, is planning
a chain of South Dakota houses. As
a starter, he has acquired the theater
at Onida.
Buy Perry Theater
Perry, la. — Youngclass and Latta
have elcminated competition here by
purchasing the Grand from G. L.
West. The former operates the
Roxy at Perry.
Racine House Celebrating
Racine, Wis. — Universal's Rialto
is celebrating this week as Carl
Laemmle week, and is staging the
premiere showing in Racine of three
of Universal's new films, "Men of
Daring," "The Cat an3 the Canary"
and "Alias the Deacon."
NOW
PARAMOUNT'S
Great Picture
ff
»?
WINGS
with Special negative work and
coloring
By
KelleyColorFilms.Inc.
1040 McCadden Place
Hollywood, Calif.
Ke/Ujf Color-Handschiegl Prtctis
tiffany acquires
4 JackLondon Sea^^ries
^'''i'
> A
~1'-
tH,
•'C-*
} <ii':
9'/ic Betlei- tnttrlatntnent
"h^
a
■-v
r
V
V
\.
^c.
JACK LONDON — writer of vivid, pulsating, daring and
fascinatingly brutal drama of life — w^hose readers are
numbered by the millions throughout the civilized world
— -whose stories dig into the depths and bring forth ro-
mance, love and adventure from the dark and hidden
places of land and sea. j
Casts are now being selected for these great Jack London
epics — players of renown in keeping with the tradition
established by Tiffany — Quality and real entertainment.
Four sure-fire box office attractions for every theatre. I
\\ \^
T I F FAN Y P RO Dir GTI O N S ,1 N C
1540 BROADWAY m.hoffaaan,vice,pres. NEW YORK C
M.HOFFA/\AN,VICE,PfJES.
'EXCHANGES EVEPYWHEnB'
7AeHl¥S?kPUt
o/'FILMDOM
ULTHE NEWS
ALL THE TIME
VOL. XLI No. 63
Wednesday, September 14, 1927
lA
Ptice 5 Cents
Awakening
THE Continental giant is
stirring from his slumbers.
Washington reports Eu-
rope will build 160 new picture
theaters by the end of this year.
The average seating capacity
of each theater is 2,500. Some
will go as high as 3,500. All will
be de luxe houses. America's
two largest markets will lead
construction : Germany with 80
and Great Britain, with 20.
Out of the Doldrums
.\ny observer of film conditions
overseas, long since must have ar-
rived at the conckision that it was
solely a question of time before Eu-
rope got into its stride. The post-
war unrest had to spend its course
before real progress in any business
could be made. That time is at hand.
Theater construction this year may
total a mere 160 houses for a terri-
tory that sprawls over thousands and
thousands of square miles. Watch
next year, however. And the year
after that. The progress will con-
tinue without check, it is here pre-
dicted. Old World nations may learn
slowly, but they learn exceedingly
well.
In production, much the same con-
dition will prevail. European coun-
tries are making pictures now — plenty
of them. English studios were never
so busy. France's progress is steady,
if slow. Germany has suffered a set-
back, but undoubtedly only a tem-
porary one. Russia is as yet clouded
with mystery, but adhering to the
law of averages, it is sensible to be-
lieve that the Soviet will make its
contribution to the World's output
of pictures along with the rest of the
family of nations. From Italy, the
future is uncertain but Mussolini's
strong hand may point the way in
picture affairs at almost any time.
Shifting Fortunes
Slowly, but inevitably the tide is
changing. The .American industry
today secures from forty to forty-
five per cent of its world's gross from
foreign markets. Failure to maintain
that revenue will mean a very serious
adjustment in the trade here.
The domestic industry has no more
difficult job on its hands than to keep
its hold on these valuable markets.
The right men must go overseas; a
finer appreciation of problems across
the water must be felt. In a sen-
tence, there must be more of the
"give" and less of the "take" in our
foreign policy if disastrous conse-
quences are to be staved off.
K ANN
S.R.O.SAIE RIGHT UP
IN ST. LOUIS SUITS
Old Statute Invoked Which
Prohibits Sale When No
Seats Available
St. Louis— Right of theaters of the
state to sell S.R.O. admissions is at-
tacked in two suits filed against the
Sanford .Amusement Co.. which op-
erates the Palm, 3010 N. Union Blvd.
by a Mrs. Kurth.
One petition invokes the antiquated
and generally-forgotten statute which
seeks to prohibit sale of admissions
to places of amusement when no
{Continued on Pauc 8)
Birmingham Deal News to
Him, Col. Schiller Says
"I know nothing about any report-
ed ckal for acquisition by Loew's of
the Inter-State houses at Birming-
ham, Ala. " Col. E. .\. Schiller of
Loew's stated yesterday. It had been
reported from the Alabama city that
Loew's would take over the Ritz,
Trenton and Lyric.
Horlacher Continues Film
Delivery Expansion Move
Philadelphia — With establishment
of a Washington office, which main-
tains an overnight delivery service
with New York, Horlacher Film De-
livery is continuing its expansion pro-
gram which has for its ultimate ob-
ject the estalishmcnt of a network
of delivery service to all key cities.
I'ihiis despatched from New York
(.Continued on Page 2)
"7th Heaven" to be Held Over
■■7th Heaven" is to be held over
for a second week at the Roxy. Dur-
ing the run. the theater is open from
10:30 A. M. until midnight.
Some Time
Film luck held yesterday
and threatened rains did not
make their appearance to mar
the fun at the Fall Film Golf
Tournament at Bonnie Briar,
Larchmont. Skies were threat-
ening, but the event was pro-
nounced one of the most peppy
and entertaining of the 13 tour-
naments held under auspices of
THE FILM DAILY. Winners
and details appear on page 7.
Abuse Hearing Oct. 10
(IVash. Bur. of THE FILM DAILY)
Washington — October 10, has
been set as the date for the
Motion Picture Trade Practice
conference to be held at New
York, it was announced by the
Federal Trade Commission.
Commissioner Abram F. Myers
will serve as chairman.
The scheme of representation
calls for two exhibitors from
each of the thirty-two zones, to
be selected by the exhibitor
members of the boards of ar-
bitration in cooperation withr
the local theater owner organi-
zations. One delegate will rep-
resent chain theaters, the other
'he independents operating from
one to five houses. No exhib-
itor delegate is to have any af-
filiation with producers or dis-
tributors.
It is anticipated that there
will also be present at the con-
ference thirty-six agents of pro-
ducers, five theater managers
representing producers who are
in the theater business and not
more than thirty-two proxies
for distributors.
OSCAR PRICE PLANS
DISTRIBUTING SYSTEM
Formation of his own distributing
oruanization is planned by Oscar
I rice, who is scheduled to arrive in
New York today from the Coast. The
veteran executive has taken over the
San Mateo studios near San Fran-
cisco, and intends to begin produc-
tion on an extensive scale.
Price has not been active in the in-
dustry since his resignation from the
presidency of Associated Exhibitors.
Ontario Admission Tax to
be Abolished on Nov. 1
Ottawa — Tax on admissions up to
and including 25 cents will be abol-
ished Nov. 1 throughout Ontario,
Premier Ferguson has announced.
This will mean an estimated annual
saving to patrons of $500,000. affect-
ing 62'/! per cent of patrons through-
out the province.
B & K Gets L & T Stock
Chicago — Balaban and Katz has
acquired 1250 additional shares of
Lubliner and Trinz, giving the for-
mer 3,750 shares of the 5,000 shares
outstanding.
200,000 NEW SEATS TO
BE ADDED IN EUROPE
Year to Witness Building
of 160 New Houses of
Improved Type
IVashington Bureau of THE EILM DAILY
Washington — About 160 new the-
aters with a total seating capacity of
200,000 are planned by various Eu-
roi)ean cities during 1927, according
to reports to the M. P. Section of
tlie Dcp't of Commerce.
Hnikling is going on rapidly in
Great Britain and Germany particu-
larly. About 80 new theaters are re-
ported planned in German cities.
dreat Britain proposes construction
of 20 with a capacity of 50,000. Aver-
age seating of the British theaters
will be 2.500 while some will go as
high as 3,500. This is another indi-
cation of the de lu.xe type theater sup-
planting the smaller house.
In Sweden, about 16 theaters will
be built this year. Rumania proposes
construction of 11 in 1927, three of
which are scheduled for Bucharest,
each house seating over 1000. four are
expected to be built in Transylvania,
(.Continued on Page 8)
St.
Louis Showmen Favor
Drive on Dog Tracks
St. Louis — Theater owners, parti-
cularly in suburban houses, are in
favor of the concerted campaign
launched by religious and commercial
bodies against operation of dog rac-
ing establishments in St. Louis
county.
Open gambling features the dog
racing which is "putting a crimp" in-
to suburban business, which has been
"off" considerably during the last
year. Steps are being taken to force
authorities to close the tracks. To
date, officials, from the governor
down, have ignored the violations.
Westchester Theater
Strike Is Postponed
Proposed strike of stage hands lo-
cal No. 366 of Westchester County
has been postponed in order to give
theater managers additional time to
act on their demands for higher
wages. Ten Westchester theaters,
employing about 110 stagehands, are
involved. It is expected that the
matter will be adjusted satisfactorily
by the end of the week. Increase of
S7 a week for three senior stage
hands in each theater, and an in-
crease of S4 for the fourth man, have
been demanded.
THE
Wednesday, Sept. 14, 1927
«/'FILMDOH ^^V^t
s>mm»
JLLLTHE NEWS
ALLTUE TIME
Vol.XLI No. 63 Wednesday, SepL14. 1927 Price 5 Cents
lOHN W. ALICOAIE
Publisher
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. , J^. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York, N. Y.. under the act
of March 3. 1879. Terms (Postage free)
United States, outside of Greater New York,
SIO.OO one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad
way. New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday,
New York. Hollywood. California — Harvey
E. Gausman, Ambassador Hotel : 'Phone,
Dre.xel 7000 and Washington 9794. London —
Ernest W. Fredman, The Film Renter. 58,
Great Marlborough St., London, W. I. Pari?
— La Cinematographie Francaise, 5, Rue
Saulnier.
Financial
Horlacher Continues Film
Delivery Expansion Move
(.Continued from Page 1)
at 5:00 P.M. are delivered by nine
o'clock ne.\t morning at Washington.
Baltimore and other cities and towns
of the Washington territory are
served by the capital office.
Horlacher now is reported plan-
ning branches at Pittsburgh, Cleve-
land and Jacksonville, and is dicker-
ing with an automobile firm for es-
tablishment of a national truck de-
livery service. The firm now has six
offices.
"Jack" Woody Made Hal
Roach Representative
John S. Woody has been named
eastern representative of Hal Roach.
Woody formerl)' was president of
Realart and later of Associated Ex-
hibitors.
Quotations
High
Low
Close
Sale*
*tAm. Seat. Vte. .
47
•tAm. Seat. Pfd...
48
*Balaban & Katz.
587^
*Bal. & Katz Vtc.
73^
Eastman Kodak. . .
1661^
166
I66/2
600
tFilm Inspection .
5
5
5
200
•First Nat'l Pfd..
100
Fox Film "A". .
66 '4
65 ■4
65/.
900
*tFox Theaters "A'
18^
Intern'l Project. .
m
m
9Vs
100
Loew's, Iiic
SSVi
55
55
1,000
ttLoew's, 6s 41ww
104^
104
104
8
*tt Loew's, 6s41x-wai
99?^
M-G-M Pfd
247^
2474
24%
166
M. P. Cap. Corp.
7
7
7
100
Pathe Exchange. . . .
5^
5?4
SH
100
tPathe Exch. "A".
28
2 7 '4
27i/i
1.000
ttPathe Exch. 7s 37
97^
9734
97H
4
Paramount F-P . . . .
106
103i4
104?^
8,100
•Paramount Pfd...
USVz
ttPar.Bway.5!/2s51.
ibb^-^
1005^
lOOS/g
2'
•*Roxy "A" ....
34
32
**Roxy Units . . . .
37
33
**Rovy Common . .
9
8
....
Skouras Bros
40
40
40
Stan. Co. of Am. . .
69
68
68 H
tTrans-Lux Screen
4 '4
4-4
4 '4
100
*Univ. Pictures. . . .
32
•Univ. Pict. Pfd..
....
101
tWarner Bros. . . .
liVs
1454
14si
166
Warner Bros. "A".
23H
2m
23
1,000
Cammack Predicts Southeast Boom
Ben Y. Cammack, Universal ex-
change manager in Atlanta, arrived
in New York yesterday for a home
office conference, bringing with him
rosy reports of improved conditions
in the Southeast. He predicts the
coming season will prove exceptional
in that section.
Glucksmanti Sails
Jacobo Glucksmann, brother of
Max and New York representative
of the extensive Glucksmann inter-
ests in the Argentine, has sailed for
Buenos Aires.
Conselman Appointed Supervisor
Hollywood — William Conselman,
newspaperman and co-author of thf
"Ella Cinders" comic strip, has been
promoted to the postion of supervi-
sor by Sol M. Wurtzei, Genera!
Manager of the Fox studio.
*Last Prices Quoted **Bid and Asked (Over
the Counter)
tCurb Market ttBond Market
NOTE: Balabaii & Katz is listed on the
Chicago Board; Skouras on the St. Louis
Stock Exchange and Stanley in Philadelphia.
When you think of
INSURANCE
■you are thinking of
S T E B B I N S
Specialists in Motion Picture
and Theatrical insurance for
the past twenty years
Arthur W. Stebbins&Co., Inc.
1540 Broadway N. Y. C.
Bryant 3040
Hollywood Happenings
Exports of Projectors
Show Big Increase
Washington Bureau of THE FILM DAILY
Washington^— Exports of projectors
standard and portable during the
first six months of 1927 totaled 1420
valued at $285,251, a gain of 446 from
the 974 projectors valued at $272,559
exported during the same period of
1926, according to the M. P. Section
of the Dept. of Commerce.
Japan was the best market, buying
284 projectors with a value of $38,-
128, as compared to 29 projectors val-
ued at $11,798 in 1926. Canada was
second, buying 235 projectors valued
at $41,912 as against 247 projectors
with a value of $38,166 in 1926. Third
leading market is the United King-
dom which shows a gain of 57 pro-
jectors over 1926, importing 179 pro-
jectors valued at $42,781 as against
122 projectors valued at $44,589 in
1926. From point of revenue the
United Kingdom still remains our
best market.
Theater construction in Europe
points to a greater demand for pro-
jectors in the next 12 months.
Swickard Returns to Coast
Josef Swickard left yesterday for
the Coast where he is to appear in
"Red Hair", Clara Bow's next pic-
ture which Dorothy Arzner will di-
rect.
Larry Kent Opposite Colleen
Larry Kent has been signed by First Na-
tional to play the lead opposite Colleen Moore
in her next starring vehicle, as yet untitle!.
Marshall Neilan will direct.
Gets Injunction Against Union
Dallas — A hearing is set in the dis-
trict court on the application for a
permanent injunction to prevent the
local operators' union from interfer-
ing with the Sunset, 1112 Hampton
Road. A. C. Jamuary. owner of the
Sunset, claims he did not employ
union operators and that the union
had i)een interfering with his busi-
ness. He claimed they put chemi-
cals in the blower at the rear of his
theater, that they caused two non-
union operators to be attacked and
that they posted signs up stating
hat theater was unfair to union labor.
"Caravan Trail" for Maynard
"The Caravan Trail", an original liy I'orde
Beel)ee, is to be Ken Maynard's next starring
picture, produced by Charles R. Rokcts for
First National. Harry J. Brown v,-.il direct,
production to start September 12lh.
Boteler Working on Script
When Wade Boteler comt)letes his cuirent
work upon the script of "The Gorilla" he
will again undertake a portrayal before the
camera.
Corliss Palmer Completes Role
Corliss Palmer has just comiih-t^'d .t role
in "Honeymoon Hate", Par.'.niuiT,it jruduction
starring Florence Vidor.
Jacqueline Logan Assigned
Jactjueline Logan, has been assiyncrl the
feminine lead in "My Krieiui l''r(>m India",
which E. Mason Hopper will <llr?ct for C. B.
DcMille.
Keefe Playing Lead
( "jriiclius Kt't'fe is pl.i\iii^ the juvenile lead
:ii "The I.i«lit In the Window", a Trem Carr
producti'in beinj; made at Rtrilart Studios with
I'evc> IVmbrrikr directing.
Considine Not Crash Victim
Hollywood — John W. Considine,
Jr., general manager of the United
Artists studio, denies he is the John
Considine who figured in the auto-
mobile accident here.
Harrell Manager of Waco Orpheum
Waco, Tex. — W. F. Box, owner
of the Orpheum, has appointed E. A.
Harrell house manager.
•>->.«».<..
CaU
WAFILMS, Inc.
Walter A. Futter, Pres.
for
Library Stock Scenes
New York Hollywood
130 W. 46th St. S6I Seward St.
Bryant 8181 Holly 0764
EDITOR CUTTER
DIRECTOR
Elmer J. McGovern
110 W. 48th St. Bry. 9400
New York
Incorporations
Boston — Charleston Theater Cx)., Boston.
Capital, 100 shares no par. E. M. Loew
and Max A. Finn.
Boston — Day Sq. Theater Corp., Boston.
Capital. $10,000. David Krinsky, Bernard
-Snider and Thomas Spiro.
Boston — Moody Theater, Inc., Boston. Cap-
ital, $50,000. W. M. Snyder, J. I. Berns
and Edith Foster.
Hartford — Lenox Theater Co. Hartford.
$50,000. A. M. Schumann and others.
PATHE NEWS
first in Easton,
AUentown and
Bethlehem, Pa,
Easton, Pa.
Sept. 13, 1927
Ray Hall, Editor,
Pathe News, N. Y.
Congratulations on your 100%
showing as editor of the
NEWS. As always, PATHE
is "First on the Screen with
aU the News Worth While".
In every instance we have
shown the big events FIRST
in our towns (Easton, Allen-
town and Bethlehem) and feel
that we will continue to do so
just so long as PATHE issues
a NEWS, knowing full well
they always get the "beats".
J. Fred Osterstock
Developing— Printing
and Til LES-
Specializing in First Prints
35 and 16 m. m. equipped
130 West 46th M. Bryant 4981
'WE NEVER DISAPPOINT"
INCORPORATED
220 WEST 42^-^ STREET
NEW YORK
PHONE-CHICKERING 2937
ALLAN A.LOWNES, CEN. MCR
|l
ll
ar
but what kind are they?
*
BEERY a^d^^
G^HATTON
^ It means nothing for a company to have
a lot of stars. The question is: Who are they?
What kind of stars are they? Young folks 17
to 30 years of age compose 70% of motion
picture audiences. Restless, up-to-date young
folks. The class most affected by these chang-
ing times. ^Thumbs down, cries this youth-
ful hard-boiled public, on the doll-faced
heroines and too heroic heroes of yesterday.
Up with breezy Harold Lloyd, saucy Clara
Bow, regular-guy Richard Dix, virile Emil
Jannings, slam-bang Beery-Hatton, sophisti-
cated Adolphe Menjou. Spotlight for modern
stars sparkling with color, honesty, fun,
action. Spotlight, in other words, for Para-
mount stars, and curtain for the has-beens
and never-wases! ^ Cold facts — box ollice
figures, fan mail totals, exhibitor reports —
prove the superiority of Paramount's list.
Surround this stellar galaxy with the indus-
try's shrewdest showman brains, the finest
resources, national advertising hitting
70,000,000 readers — and try and tie iif
GX_clara B OW^^^
•
stars— but what
rx A R O L D LjLOYD. More than a great comedy star — a
keen, alert showman. Variety analyzed a year's theatre grosses and named
Lioyd the higgest draw in the business! His latest production, which he is
now making in New York, will prove il anew. Produced by the Harold
Lloyd Corporation. A Paramount release.
Clara Bow. Wol of the hour. MilUoncandle power ^U"
girl. 16,000 fan letters a month. Here now in "Hula." Previous Bows pale
beside it. Coming in Elinor Glyn's "Reel Hair," "Devil-May-Care." A
Bow year!
.*
Beery and HATTON. First of the comedy teams
— and still first. These boys are naturally funny. Not near-Beerys — the
real thing. See "Fireman, Save My Child." Watch for "Now We're in
the Air," "Now We're in Dulch," "We're in Society Now," "The Big
Game Hunt."
J\ I C H A R D U I X . Real, fighting he-man. And they love him!
"Quarterback," "Vanishing American," "Knockout Reilly." And now the
slashing two-fisted roustabout of "Shanghai Bound." Then "The Gay
Defender," and more.
\y ERE mJ a ]\ I E L S • Screen's best comedienne. Now at the
zenith of her popularity. And destined for even greater heights in "Swim,
Girl, Swim." "Campus Flirt" type of story. Followed by "She's a Sheik" —
and more. "Box-Office" her middle name.
kind are they?
liMIL JAINNINGS. Gr«'al«'sl (Iraiiiatic aitisl on llie screen.
The world marvels at "Hie W'av of All FMesli." His second American pic-
ture, "The Street of Sin" even stronger. Only from Paramount a Jannings!
X OLA. llEORI. Knipress of emotions. "Barhed Wire" reveals
the new \egri. I'hotoplav hails her second for 1927-8, "Woman on Trial"
as "a glorious, extraordinarily line picture." All-star casts and directors.
Real stories. A supei'-Negri.
ADOLPHE MENJOU. Lover, new style. Don Juan in
evening clothes. "Service for Ladies" rated among first six of new season
by Photoplay. Then "A Gentleman of Paris." "The Musician." More.
Fred Thomson. Biggest western draw of them all.
Paramount rounds up the best, always. And Silver King. In a "natural"
special, "Jesse James" an<l another big special. And a series of rip-
snorting typical Thomsons.
Florence VIDOR. Lovely, gowned by Poiret. Class,
with a naughty twinkle in her eyes. At her best in "One Woman to
Another." In "Honeymoon Hate," from the Satevepost serial.
iti A N E Xjr R E Y . Biggest name in Western stories. Zane Grey-
Westerns— the class product. Watch for "Nevada," from American Maga-
zine serial. "Open Range," Country Gentleman headliner.
Gv.;
fred THOMSON
.^o
G^georgeBMCROFTvo
CONKLIN asrJ.^
GT^FIELDS
Thomas MEIGHAN, Rugged favorite, in stories of
"Tin Gods" type. Smashing action, big casts. "We're All Gamblers."
"The City Gone Wild." And others.
George Bancroft. Brand new style of star, vii-
lainy with "it." A mighty performance in one of the season's best specials,
"Underworld," the giant thriller sweeping the country. Now stardom.
Coming in a Joseph Conrad story, "Victory." And in one roaring comedy
special with Chester Conklin — "Tell It to Sweeney."
Esther Ralston. "American Venus," "Fashions
for Women," "Ten Modern Commandments." Paramount's luscious blonde
has arrived! More alluring than ever in "Figures Don't Lie." "The Glory
Girl" and others.
Fields and Conklin. Paramount originated
comedy teams. Naturally we can pick 'em and make 'em right. Fields,
whom Exhibitors' Herald after "Running Wild," calls the screen's greatest
natural comedian. Conklin — well, you know what Chester means to a pic-
ture. Both of 'em in "The Side Show." And more.
l| Study the list again, gentlemen. Compare it freely with others. Then
you'll understand why in Hollywood to become a Paramount star is to join
the major leagues. Paramount star — a mark of superior merit and drawing
power. Naturally your public and you won't be satisfied with less!
A^Jf^J^Af-¥.-fJf¥¥ ¥■-¥■-¥■
J^xEGIALS. Best of the stars, and specials like "Beau Geste,"
"Chang," "Metropolis," "Rough Riders," "Beau Sabreur," "Under-
world," "Gentlemen Prefer Blondes," "Tillie's Punctured Romance."
And more. Short features — Paramount
News, Paramount - Christie Comedies,
Paramount-Hortons, Paramount Novel-
ties, Krazy Kat and Inkwell Imps Car-
toons. Paramount — the whole show!
THE
Wednesday. Sept. 14, 1927
■c&SH
DAILV
Goodfellowship Marks Fall Tourney
SPIRII RUNS HIGH AT
fALL 60Lf TOURNEY
Superstition on Double 13
Fails to Dampen Ardor
of Enthusiasts
Hoodoo of the superstitious figure
13 failed to dampen tlie ardor of 150
film golfers who yesterday teed off
at the Bonnie Briar Club, Larchmont
for the thirteenth film golf tourna-
ment. The coincidence of the thir-
teenth tournej' on the thirteenth of
the month was hailed a lucky cmcn.
Overcast skies failed to halt the
hegira to Larchmont where a day of
e.xcclient golfing, unequalled in the
history of film tournaments was
chalked up. In the evening, the play-
ers and non-players gathered for the
bantiuet which rounds off each semi-
annual golf tourney.
With Nat Rothstein as loastmaster,
the banquet proved a hilarious affair,
and all present pronounced the tour-
nament one of the most successful of
the 13 held to date.
Film players' luck held yesterday,
and except for a brief downpour at
the end of the tournament, threatened
rain did not materialize. The event
throughout was marked by excellent
displays of good sportsmanship and
comraderie which has made the tour-
nament one of the most successful of
social functions of the eastern film
world.
Putts
Henry King directorial ace, was voted the
best dre-ssed golfer at the tourney and so
presented with a cup. And he responded with
a corking golf yam.
Toe Hornstein finally finished the round,
but not until after he and other members of
his foursome had been furnished with boxing
gloves on the 15th tee.
Rex Beach shot maRnificeiit golf in the
morning round, but the mosquitoes and hu-
midity had their eflFect in the afternoon. At
that, he finally picked up on the 17th.
Nat Rothstein was toa'^tmaster and he was
heard clearly in New Rochellc without a loud
speaker. Some ships down at the battery
are reported to have found their fog horns
uscle'is during the banquet.
George Blair of Eastman Kodak arrived in
time for the afternoon round. He blamed his
terrible golf on an attack of indigestion.
The tournament didn't wfnd up until 7:30,
and it was so dark then that torches were
needed around the 18th 'or the late starters.
Elmer R. Pearson and John C. Flinn wired
from Los Angeles they were playing a round
and would wire in the score in hope of ob-
taining a prize. However, consideration of
the requesit by the committee made certain
that they wouldn't be in on any of the awards.
The night before the tournament, Earle
Hammons. Henry King and Jack Alienate
took in the fights at Travers Island. Ham-
mons consistently picked the wrong comers
and still is talking to himself.
It was like a Universal convention, what
with Lou Metzger and all the boys present.
P. D, Cochrane said he'd have to stay at the
office to keep things going in their absence.
The Tonrnament Winners
AFTERNOON ROUND
Low net (Leg of THE FILM DAILY cup and permanent pos-
session of Arthur W. Stebbins cup) Score 68.
Low net runner-up (Pathe cup) — Jerome Beatty. Score 70.
Second low net runner up (John J. McGuirk cup) — J. V.
Ritchey, Jr.
Third low net rurmer up (J. P. Muller cup) — H. S. Tiemey.
Score 72.
Low gross (M. P. News cup) — J. V. Ritchey, Jr.
Low gross runner up (Al Ruben) — Sumner Taylor.
Eagle (Jules Brulatour trophy) — Stearns.
Birdie (FBO cup)— W. B. Frank.
Low exhibitor score (Jules Mastbaum Memorial Trophy) —
Chris Deibel. Score 80.
Driving contest (Jack Cosman cup) — Cy Fields. 295^^ yards.
Runner up (Eastman Kodak) — N. C. Stearns. 287 yards.
Putting contest. William Massce.
Booby prize, H. Eysman. Score 134.
MORNING ROUND— NINE HOLES
Low gross (Morning Telegraph cup) — Chris Deibel. Score 34.
Runner up (Columbia Trophy) — Ed Curtis. Score 36.
Low net (National Theater Supply cup) — Arthur W. Stebbins.
Score 29.
Runner up (Hedwig M. P. Lab. Trophy) — Paul Gulick. Score 30.
FLIGHT WINNERS
James Milligen, Tom Gerity, M. Hatschek, M. McConnell, Ed
Johnson, Irvin Stolzer, M. Bellows, J. V. Ritchey, Wm. Frankel, Jer-
ome Beatty, Al Grey, A. La Hines, John Spargo, Bob Wolf, "Doc"
Golden, Nat Rothstein, Billy Wilkinson, H. S. Tiemey, Dave Chat-
kin, S. R. Burns, Raymond Pawley, J. S. Dickerson, Sy Fields, M.
Fisher, M. Cook.
RUNNERS-UP IN FLIGHTS
S. S. Braunberg, Frank Pope, M. Brandon, Arthur G. Whyte,
Lou Metzger, Arthur Ebenstein, A. L. Pratchett, W. E. Raynor,
Geo. Byrnes, Walter Futter, M. Wittendorf, M. McLaughlin, Wallace
Ham, Harry Brandt, M. McDonald, C. E. McCarthy, M. Stearns,
R. V. Anderson, Joe Hornstein, Charles Moses, Wm. Evarts, Eugene
Walsh, Geo. Berry, Walter Wagner, Stanley Waite, J. E. Storey,
Geo. Blair, W. B. Frank, H. Eysman, Abe Warner, M. Schilt, Rex
Beach, Ben Goetz, Edward Lieberman.
Wally Ham was on hand for the first
tournament he has attended in three years.
After testing their prowess on the links, the
players retired to the banquet and made it a
contest of lungs, with Dave Chatkin and Louis
Baum leading the singing, and Arthur S.
Kane. "Dick" Anderson, "Bill" Frank and
Hal Hodes giving good accounts of themselves.
Arthur W. Stebbins made a big hit with
some nobby pencils he passed around. They
are classy and a real novelty.
Ed Johnston has a nifty golf set which he
took home against 70 others in a pool.
Bruce Gallup got a big hand for his tire-
less work in aiding arrangements for the
tournament. To him much of the success of
the event is due.
There was a moment of silence in tribute
to Marcus Loew. Hiram Abrams, Jules Mast-
baum, Joseph (Danny) Dannenberg .ii'd the
other regular fellows who have passed on.
Ben Goetz. as usual, was on hand with a
cameraman for official films of the event.
(idctz provides a real service in providing
a pictorial record of the tourneys twice year-
ly. .And Joe Hornstein always comes to bat
with a projector.
when some of the rest of the boys were
booed when their names were suggested for
a drawing. Eisraan was cosen as an hon-
est man by virtue of his truthfulness in
handing in his right score. At that, he stood
near Al Grey and Grey won the first drawing.
Coincidence? Mebbe.
Michigan Tourney Planned
Detroit — The \fit-higaii exliil)itor
convention, slated Oct. 11 and 12 will
be preceded by a Michigan Golf
Toitrnjiment which is scheduled for
Oct. 10.
H. Eisman walked out with the booby
prize with a score of 134 — an interesting
commentary on the high class of golf dis-
"l-iyed. Hov.-e-. cr. he received consolation
Lloyd Back with Fox?
HiiIl\\voo(l — Frank Lloyd is re-
ported to he returning to the Fox
banner. He recently resigned from
I'nited .\rtists for differences over
treatment of "The Tempest." Lloyd
made some of the outstanding Fox
pictures in the early days, among
the'11 "Les Miserables" and "A Tale
of Two Cities."
Meyer Fine Buys Another
Cfeveland — Scoville Essick and
Reiff have sold! the Lucier to Meyer
Fine.
33 Houses Showing Films
in Capital ot Finland
llelsmgUn^. i inland — There arc
ii picture houses here which show
American films chiefly. "Ben Hur"
already has played here, which gives
an indication ul the manner in which
releases are played up to date. Ger-
man liims are second in popularity
and a lew Frencii pictures are
sliown. British filpis practically are
unknown and Russian films are ta-
boo, as the I'nins have an intense ha-
tred lor their Soviet neighbors.
The orchestra at the Kinoplats,
leading house, is eoiicealefl and about
every 15 minutes the show is stop-
ped to allow a turnover, as patrons
are not- admitted while a reel is in
progress. Subtitles are printed in
Finnish and English, making them
excessively long.
The lighting is quite unique. Herv
"Erko" projectors, the latest German
model;, with mirror arcs, air-cooled
gates, speedometer, etc., are in use.
1 he switchboard is situated between
the machines, and dimmers, curtains,
and everything are controlled b\
^u■itches.
Church Makes Plea to Hays
Elimination of deliberate perver-
sions in depicting pastors, church
ofticers and congregations in films
was today asked of Will H. Hays in
a letter from the Men"s Bible Class
of the Wallace Memorial Presby-
terian Church, following a meeting
at which the characters on the screen
were bitterly criticised as being un-
true to life. The Bible class will
seek to secure the cooperation of the
ministerial association of the District
of Columbia in carrying the matter
further.
Roanoke Company Chartered
Roanoke, \"a.— A charter has been
granted to the ICnterprises Theater
Corp., with a capital stock of 875,000
to $450,000. The cori)oration pro-
poses to operate and deal in theaters
and other amusements.
@«fe|l@» if®
Jusl ^Oniinutc) from New York by train
'ITiEjyaA'KpWALK IS GuorRjous
'HIE Ai'1^15 LapEN wrtTi Hl/\ij5
1TTi: Itofti^is A TV^asani-'Reat
'RpoiR'Plua 'food -Only •8.*'per5)ay
DAILY
Wednesday, Sept. 14, 192
"Chang"
(Paramount)
Used 80 nine-foot bamboo poles
in lobby to create jungle atmos-
phere. The poles were used to give
a kraal effect with the box office in-
side the bamboo walls. Green vines
were placed on the poles and three-
foot letters painted green and cov-
ered with straw were placed over the
box ofhce and strung on the bamboo
framework. The cut-out letters spel-
led out the title. Two miniature
shadow boxes were made by cutting
out two wild animals' heads at the
mouths and eyes. Red gelatin was
placed behind the mouth and eyes.
One shadow box was placed on eith-
er side of the box office. — John P.
Read, Capitol, Little Rock, Ark.
"Painting the Town"
(Universal)
Worked arrangement with the
Sherwin-Williams paint company
with which the picture has been tied
up nationally. Built a model paint
store in lobby and the paint com-
pany sent a woman demonstrator. A
pretty girl was added to the store as
"clerk." A number of the special
tie-up stills posed by Patsy Ruth
Miller in a fetching painter's cos-
tume and the special Sherwin-Wil-
liams' "Painting the Town," sheet
hooked the display to picture. — Al.
Beckerich, State, Buffalo, N. Y.
"The Sea Tiger"
(First Nat'l)
Used several Milton Sills por-
traits and five large sea pictures, in
each of which an orange-colored sun
formed a striking contrast against a
blue sea. The sea pictures were in
gilt frames on each side of the thea-
the entrance and above the box office.
The blue and gold color scheme was
further carried out by 18 by 30 inch
placards posted on the doors — Or-
pheuni, Everett, Wash.
"Twelve Miles Out"
(M-G-M)
Beaverboard bottle eight feet high
was placed on truck. Bottom of set-
ting for bottle was painted to repre-
sent waves and bottle set on springs
so it would move. Large banners
placed around truck lettered —
"Twelve Miles Out at the Empress
Today." A small buoy was painted.
This was placed on end of truck
with bell ringing. — Empress, Sapul-
pa, Okla.
Changes in Marcus Chain
Salt Lake City— George E. Car-
penter, former manager of the Par-
amount-Empress, has been appoint-
ed manager of the new Capitol, for-
merly the Orpheum, it is announced
by the L. Marcus Enterprises. Carl
A. Porter, ho has been manager of
the Victory, will succeed him at the
Paramount. He also will become
director of all theaters operated by
the chain with the exception of the
Capitol. Ray Hendry, former man-
ager of the Ogden Paramount, will
manage the Victory.
200,000 New Seats to
be Added in Europe
(.Continued from Page 1)
and the remaining number are to be
scattered in other sections.
In Austria provincial authorities
advise that licenses for the construc-
tion of eight theaters have been is-
sued, and that three more are under
advisement. These are for smaller
houses probably not seating over 400
seats each. Finland will construct
four new theaters in 1927, each seat-
ing about 1,500.
Epidemic of Building in
Europe, Sheehan Says
Europe is passing through an epi-
demic of theater construction with
large de luxe houses rising in grow-
ing numbers in the large as well as
small European cities, says Winfield
R. Sheehan, of Fox, who recently re-
turned from Europe.
"Many of the new theaters com-
pare favorably with our very own"
he said. "Audiences are growing in
daily attendance and American made
movies are proving more popular
than ever. Europe is beginning to
regard Hollywood as the internation-
al center of film manufacture.
"One of the features of the Eu-
ropean theater is that patrons are
permitted to smoke in the balcony.
This has come to pass within the
last six months and I understand wo-
men are responsible for the new or-
der."
Marvin Harris First in
Milwaukee "U" Race
Milwaukee — Milwaukee Theater
Circuit houses have concluded a six-
week contest for managers setting
quotas which each must try and pass.
These quotas represented their busi-
ness usually in winter months, and
the contest was run to foster better
business for the summer months.
The manager to go furthest over
his quota was Marvin S. Harris of
the Lake; second highest was Otto
Lange of the Jackson, Leonard
Grossman of the K,osciuszko was
third high; Robert Gross of the Ri-
viera, fourth high; and Emi! Franke
of the State fifth.
Harris has managed the Lake
only a few months and has increased
patronage over 40 per cent during
that time.
W. Va. Paramount Reopens
Sisterville, W. Va.— The Para-
mount has reopened, after being
closed for extensive improvements-
and redecorating throughout.
Vote Against Sunday Shows
West Haven, Conn. — At a meet-
ing held in the town hall, to decide
the question of Sunday shows, the
vote was heavily in favor of a
"Sour Sabbath." Proponents of
Sunday shows, headed by the owner
of the Rivoli, expect to bring the
question before the town later in the
year.
Borg Made Educational Manager
Kansas City — Russel Borg, for
years booker at the Educational Ex-
change, has been appointed manager,
'succeeding C. A. Jones, resigned.
"The kiddies are
back at school,
now. which is the
time to concentrate
your appeal to
them. Get going
on your matinees,
always remembering
that the kids are
your best bets and.
the adult trade of
tomorrow."
S.R.O. Sale Right Up
in St. Louis Suits
(Continued from Page 1)
seats are available. In filing this ac-
tion, she is acting for the City of St.
Louis, having obtained permission
from the city counsellor to name the
city as joint plaintiff.
The complaint charges Mrs. Kurth
was crushed in a crowd of standees
at the theater. May 14, and was un-
able to reach an exit. She fainted
and sustained a fracture of the skull
and other injuries she alleges. Dam-
ages of $5,000 and $2,500 are asked.
"Jazz Singer" Opens Oct. 6
Al Jolson in "The Jazz Singer"
first picture in which Vitaphone is
used in the action opens Oct. 6 at
the Warner.
Brazilian Players Here
Lia Tora, Brazillian beauty, and
Olympio Guilherme, declared to be
Brazil's handsomest man, arrived in
New York yesterday from Rio de
Jeneiro en route to Hollywood to be-
gin work under a long term contract
with Fox.
Child Labor Test Case
Norfolk, \'a. — Following a fine for
appearance of Baby Peggy, the for-
mer juvenile screen star, Loew's
State will take an appeal to the high-
er courts of the State. The child
actor, accompanied by her father, ap-
peared throughout a week's show-
ings, and a fine of $10 for each day
was assessed. The test case under
the child labor provision will be the
first of its kind in Virginia.
May Amend Baltimore Zoning
Richmond, Va. — The ordinance
committee of the city council has
recommended an amendment to the
theater zone granting permission for
building a theater on the south sidf-
of Brookland Park Blvd., between
Second and Third Aves. A portion
of the lot fronts a residential area,
and this mav be adjusted by the
Board of Zoning Commissioner.-,
without further action by the coun-
cil.
Improving Annapolis House
Ann.TnoIis. Md. — M. H. Rogers is
completely overhauling and redecor-
ating the Circle at a cost of $35,000.
c
And That's That
By PUIL U. DALY
I^OX has been hitting the ball tl
■■■ year, with pictures and in ba'
ball for the company team has W'
the film baseball championship wi
nine victories and one defeat. Pat
was runner-up winning six and Ic
ing three. And the tennis team w
four out of six matches last we
from Pathe.
The company's athletic prowe
will be celebrated Sept. 29 at t
Claridge Hotel, when a gala dan
and social is to be held.
Leo, M-G-M's lion, takes the £
Saturday with Alartin Jensen as i
lot on the transcontinental trip fro
Los Angeles to New York. Ai
Leo is going to travel in a sty
which befits the M-G-M tradema;
model, for the contract calls for
steel cage walled with unbreakab
glass, scientific ventilation, plenty
room to stretch or lie down and
liberal supply of milk and water.
// Jack Dempsey doesn't w.
from Gene Tunney, Hollywood w
be treated to the spectacle of 25
pound Tom Kennedy riding up tl
main stem on the back of Tom Mi
A dinner for the "Silver Valley
company also is included in t)
wager.
Fox is having luck with Broth
teams. Howard Hawk, directc
and Kenneth Hawks, supervising c
rector, now have been supplement<
bj' the Rossons. Richard is to d
rect "Balaoo," while Arthur is 1
produce "Atlantic City."
Britain's polo team is expected
show improvement when it aga%
takes the field against the America
four, by virtue of a workout wit
Hal Roach, comedy field heav\
iveight, who is an expert poloist.
Erno Rapee, musical director (
the Roxy, has composed a son
called "Diane" for the tnusical a,
companiment of "1th Heaven."
§0 near the Ocean it's catled-
Ttbe'Brcakers
So modem in equipment and
well conducted it is known as
one of die Worlds finest Hotels
fo
plan a Sojourn l^ the Sea and visit
T5rcakem
ATLANTIC aiY
NEW JERSEY
JULIAN HTUMANI
BATHING FROM ROOMS
WHEN IN WASHINGTON VISIT
HARVEY'S RESTAURANT, llth and
PENNA. AVES. FAMOUS SINCE 1856
TAeHim?kPi\t
o/'FILMDOM
ALL THE NEWS
ALL THE TIME
VOL. XLI No. 64
Thursday, September 15, 1927
Price 5 Cents
Hawley
11' linally happened, but not
as many thought it would.
Yesterday John J. McGuirk
stejjped down from the presi-
dent's chair at I'"irst National in
favor of his only love — the Stan-
ley org-anization. ClitTord B.
Hawlev, thoroughlv sclu)ole(l in
the intricacies of high finance
and not unfamiliar with the man-
ner in which this industry re-
volves on its axis, stepped into
the vacated post.
Hawley brings to First Na-
tional several things. He is the
Joe Kennedy type of business
man — the tvpe with which this
business is unfortunatelv not' as
familiar as it might be. but with
which this strangeness will dis-
appear as time rolls by.
His Significance
_ Hawley. Philadelphia and New
York banker, is an exponent of
soundness and sanity in corporate op-
eration and management; an ardent
champion for dividend declarations
on dividend days and, Kenerally. a
well-versed financier who knows how
a business should behave and what
to do to it when it doesn't.
It is significant to note this: That
Hawley, as president of First Na-
tional, is likewise representative of
the two powerful groups that con-
trol the company. This control,
vested in Stanley and \Yest Coast
Theaters, reduced to banking names
means E. B. Smith and Co. and
Hayden, Stone and Co.
.And the conclusion, therefore, is
that First National need never lack
for finances so long as Hawley and
these interests remain at the helm.
"A Man's Past"
When you make notes of the many
good pictures coming along, bv all
means include " .\ Man's Past." This
is Conrad Veidt's first starring pic-
ture for Universal and an interesting
attraction it is. Much of its merit
rests on the story which is engross-
ing, well-knit and different. Con-
sistently good performances are given
by Veidt, Ian Keith, .Arthur Ed-
niund Carew and Barbara Bedford.
To George Melford. the director, a
portion of praise is due.
We don't believe Veidt's possibili-
ties as a dramatic actor have been
tapped. "A Man's Past", fine as it
IS. merely points the way to better
work, a bright promise for Universal
KANN
C.B. HAWLEY SUCCEEDS
MCGUIRK_AT 1st NAT'l
Financier, New President
Replacing Head of
Stanley Chain
Despite the insistence of First Na-
tional (hrectors that he ct)ntinue as
president of First National, John J.
^fcCuirk resigned his post at yester-
day's meeting of company directors
and was succeeded by Clifford B.
Hawley.
Hawley is a financier. He is a
partner in E. B. Smith and Co.,
Philadelphia and New York bank-
ers, who have been identified with
all of the major developments and
expansion moves of the Stanley Co.
of America. He has bee)i a director
in the latter corporation for 15 years
and on the First National hoard since
the control of the latter corporation
passed to the Stanley and West
Coast Theaters, by a joint financial
arrangement between F. B. Smith
and Co., acting for Stanley and Hay-
(Continued on Pane 5)
STANLEY LIVING UP TO
BIG YEAR PREDICTION
Declaring of its third quarterly
dividend of $1 a share, an increase
of 25 cents a share over the regular
rate, by the Stanley Co., emphasizes
the tremendous strides the company
is makinjr, and calls attention to the
increased oa.rnings ';this year ov'er
last. The stock was put on an an-
nual $4 dividend rate last quarter.
The company, according to John J.
McCuirk, will gross approximately
$.55,000,000 in box office receipts in
1027. as compared with $20,529,936
(Continued on Page 5)
Thirty Japanese Towns
Destroyed by Typhoon
Latest despatches fail to give de-
tails as to possible destruction of
theaters in the typhoon area which
destroyed 30 towns as far north as
Yokohama. This also applies to the
possible damage to theaters on the
Mexican west coast which suffered
from a tidal wave.
King Remaining for Ooening
Henry King plans to remain in
New York to attend opening to-
morrow night of his newest picture,
"The Magic Flame," at the Rialto.
Ethics Code Adopted at Trade
Parley Binding on Industry
More Records
"What Price Glory" is con-
tinuing to break records. With
Movietone accompaniment, the
picture grossed about $26,000
at Fox's Terminal, Newark, N.
J., where the average weekly
intake is between $8,000 and
SIO.OOO. The same combina-
tion hung up a record of $7,000
in three days at the Monroe,
Chicago, which usually does
an average of $3,500 on three
days and a weekly gross of be-
tween $6,000 and $7,000.
RADIO CORP. READY TO
MARKET TALKING EILM
Cincinnati — Development of Pallo-
photophone talking picture device,
has advanced to a stage where mar-
keting of the product ma.\- be expect-
ed at an early date, Maj. Gen. James
G. Harbord, president of the Radio
Corp. of America, said here in an
address before distributors of the
company.
"A new system of synchronizing
the fleeting lights and shadows of
the moving picture screen with musi-
cal accompaniment or the sound of
the human voice will be radio's first
(Continued on Page 6)
Boom for Independents
Seen by Walenstein
P-xhibitors a n d e.xchangenien
throughout the country are "in a
frame of mind enormously receptive
to independnt product," declares Irv-
ing L. Walenstein of Sterling, who
has returned from a seven months"
stay on the Coast, where he acted as
sales executive in advising on pro-
duction of the company's pictures.
The exhibitor finally has begun to
buy pictures on their tnerits, accord-
(Cortfinued on Page 6)
Madison, New Moss House
The B. S. Moss theater under con-
struction at Myrtle and Wyckoff
Aves.. Brooklyn, will be called the
Madison, in honor of the fourth pres-
ident of the Ignited States. The for-
mer ti'ie was the Beacon. It will
open this fall.
Burden of Proof Rests on
Offender in Case of
Violation
Washington Bureau of 'IIIH FILM DAILY
Washington — A code of ethics
L'overr.ing trade ))racticcs in the in-
dustry, which, on ado|)tion, becomes
compulsory to all factors of the in-
dustr\', will be formulated at the
conference on trade practices to be
held at New York Oct. 10, under
auspices of the Federal Trade Com-
mission. In case of violation, the
only consideration involved is wheth-
er the code has been violated with
burden of proof resting upon the of-
fending member.
The procedure followed in the con-
duct of trade practice conferences is
for the commissioner who is acting
as chairman to outHne to the meet-
ing the practices which the commis-
sion believes should be clarified. Per-
sons attending the conference art
(Continued on Page 6)
"BIG PARADE" CLOSING
WORLD'S RECORD RUN
.After establishing a world's picture
record for gross and length of run in
a single theater. "The I3ig Parade"
closes Friday at the Astor. It opens
Saturday at the Capitol at "pop"
prices. The picture played 96 weeks
at the Astor at $2 top where it
grossed between $1,900,000 and $2,-
ooo.ooo.
■"The Big Parade" has been road-
showed throughout the world by the
J. J. McCarthy organization and holds
a number of records for gross and
length of run. It now is being re-
leased generally to picture houses.
Goudal Quits De Mille
Hollywood — Jetta Goudal and Ce-
cil B. De Mille have terminated their
contract by mutual consent. The
agreement called for three more pic-
tures. Jacqueline Logan will replace
Miss Goudal in "The Leopard Lady,"
which Rupert Julian is directing.
New Team for Roach
Hollywood — Hal Roach has de-
cided to feature a new comedy star-
ring team for M-G-M consisting of
Stan Laurel and Olive Hardv.
THE
Thursday, Sept. 15, 1927
ftTHE«|
^/'FILMPPM I
S WH^^J^llthe mews
'■*»"^^ALLTHE TIMr
Vol. XLI No. 64 Thursday, SepL 15. 1927 Price 5 Cents
JOHN W. AllCOATE
Publisliar
Published daily except Saturday and holidays
at 1650 Broadway, New Yorls, N. Y., and
copyright (1927) by Wid's Films and Filai
Folk, Inc. J. W. Alicoate, President aa4
Publisher; Maurice D. Kann, Viae-Pr»sideat
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
secoad class matter May 21, 1918, at the
post-office at New York, N. Y., under the aet
of March i, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Addres* all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filraday,
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel: 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London, W. I. Paris
— La Cinematographie Francaise, S, Rue
Saulnier.
aUl/nPS WWCH M£AN OOUABS FOB SHOWMEN
"After Midnight"
(M-G-M)
Engraved announcement cards
were distributed from house to
house; the cards reading, "Announc-
ing an early showing of fall styles
by Schwartz Bros, at the Tivoli in
connection with Norma Shearer in
"After Midnight." The manner in
which the show was handled and
the reception by the audiences result-
ed in the same store agreeing to a
Palm Beach sport and bathing suit
Revue to be staged in January. — E.
R. Rogers, Tivoli, Chattanooga,
Tenn.
"The Cat and the Canary"
(Universal)
Every cat owned by a boy or girl
between the ages of ten and fifteen,
was rounded up, and was carried to
the theater between 9 and 11 o'clock.
There his name and his owner's
name was registered, the owner pre-
sented with a ticket for the opening
matinee. Five hundred cats achiev-
ed the distinction of registration on
this particular morning, and their ap
pearance on the street and in front
of the theater created considerable
comment. — Arcade, Fort Myers, Fla^
"Naughty But Nice"
(First Nat'l)
Staged a three-day "Naughty But
Nice" dance contest at dancing hall.
The prize was a pair of Colleen
Moore dancing slippers, contributed
by shoe store, which also carried a
display of ladies' slippers in which
the prize slippers and a card calling
attention to the dance and the film
were conspicuously placed. The
rnanager of the dance hall paid for
his own advertising in the newspa-
pers and also for the dance program.
.\X the dance contest, gave out 50
autographed portraits of Miss Moore
to the first 50 girls entering the fi-
nals.— Harry C. Brown, Jr., Majes-
tic, Mansfield, O.
Neu\ Theaters
York, Pa. — ^Work starts soon on the Capi-
tol for Nathan Appall Enterprises, to cost
$350,000.
Hanover. Pa. — Gemmell & Billmeyer, arch-
itects, n West Market St., York, Pa., are
preparing plans for a theater and stores to be
built for the Hanover Theater Co. It will be
called the State.
Darby, Pa. — Contractors have plans for a
tlieater, store and office building to be built
for Green & Willig. W. H. Lee of this city
IS the architect.
Westmont, N. J. — Handle & Rovner have
opened the Westmont, seating 1,800.
Philadelphia — Hodgens & Hill, architects,
are preparing plans for a theater at Fifth,
Fern and Roseland Sts. for H. R. Whittaker,
726 Nedro Ave.
Philadelphia — Work is progressing on the
theater and apartment house for Brown &
Sons, 4728 Baltimore Ave., being built by
them at 47th St. and Baltimore Ave.
Media, Pa.— The Media, seating 1,200 has
opened.
Uvalde, Tex. — -B. H. Hunter will soon
build an 800-seat theater here.
Fort Stockton, Tex.— William Hoefs and
Oscar Korn plan a theater here.
Flemington, N. J.— Earl Butter plans? to
hmld a theater and stores costing $30,000
The architect is C. C. Bell of Cranford.
Peekskill, N. Y.— Main Street, Peekskill
Corp. IS plannmg to build a theater on Main
St. riiarles A. Sandblum of New York is
architect.
Rochester. N. Y.— Max Russer has an-
nounced plans to build a theater on Ames St.
Corpus Christie. Tex.— Robb & Rowley ex-
pect to open a new theater about the first of
the year.
San Benito, Tex.— Ed Brady and John
Fsnnm will erect a theater here at an earlv
date.
Spur. Tex. — Victor Theater, Inc.. will erect
1 theater here.
AVbany, Tex.— The Ritz has opened under
management of E. R. Milligan.
Kansas City— Everett M. Oxley has pur-
chased for Chicago interests the northwest
corner of l?th St. and Forest Ave. on which
a theater will he built. Besecke & De Foe
are architects.
Pueblo Colo.— Rialto Amusement Co. has
opened the Rialto under management of Jos-
eph Roth.
Farmmeton Mo.— Contract for construc-
tion of the theater for the Farmington En-
tertainment Co. has been awarded to F M
Kou_x of Kansas City. J. Hall Lvnch of St'
Louis IS the architect.
Norman Substitutes at Madison
Madison, Wis.— Thomas Norman,
special traveling representative of
the Fischer chain, is here managing
the Maiestic, Parkway and Madison
while F. J. McWilliams and Len
Brown, resident managers, are on
their vacations.
Charley Bowers to Make 4
Educational Comedies
Charley Bowers, inventor and own-
er of the Bowers Process in making
"trick" comedies, distributed by FBO,
has been signed to make four com-
edies for Educational. He has ship-
ped machinery used in the process to
Los Angeles and departed for the
Coast to begin on the series.
"Way of All Flesh"
"The Way of All Flesh" closes
Friday at the Rialto, after rounding
out its twelfth week. "The Magic
Flame" will follow. During the run
500,000 have paid admissions, it is
stated. The picture, with Jannings'
predecessor, "Variety," holds the
house record for length of run.
Testimonial Dinner to S. H. McKean
The local Paramount News stafT
gave a testimonial dinner last night
to Sidney H. McKean, assignment
editor of the news service, at Leoni's
restaurant.
Finkelstein Returns to Minneapolis
M. L. Finkelstein of Northwest
Theaters (Finkelstein & Ruben) left
last night for Minneapolis, following
the First National directors' meet-
ing. Deal between Finkelstein's com-
pany and Publix still is pending.
Fay Wray in "Legion of Condemned"
Hollywood — Fay Wray will play
opposite Gary Cooper in Paramount's
"Legion of the Condemned."
Platteville Firm Elects
Platteville, Wis. — Directors of the
Tracy Theaters Corp. elected at its
first meeting under its charter are:
Dr. Wilson Cunningham, 'William
Carr Tracy, Ray Keating, H. E.
Eastman and Fred Wienbergen. Fol-
lowing the stockholders' meeting a
directors' meeting was held and the
following were elected: William Carr
Tracy, president; Dr. Wilson Cun-
ningham, vice president; Mrs. W. C.
Tracy, secretary; and Charles A.
Alexander, treasurer. The corpora-
tion plans to erect its theater here
about the middle of September.
Brown New Cleveland National Mgr.
Cleveland— J. C. Brown has been
appointed manager of the local
branch of National Theater Supply
succeedmg Geo. W. Armstrong who
on account of ill health, will take a
vacation of two months, after which
he will return to the organization in
another capacity, probably in the
one-contract division.
i.e.cHADv/ct;
TEMPTATIONS
OFA SHOP GIRL''
S/^.^n^ BETTY COMPSON
win, PAULINE GARON.^RM AND KALIZ ^nd
RAYMOND SLENN i>,raciaj iy TOM rERKds
A FIRST DIVISION PICTURE
m
Economy Program Proving
Effective at Studios
Hollywood — Retrenchment at the
studios is resulting in saving on over-
head ranging in some instances to
as high as 25 per cent. This reduc-
tion of overhead has been brought
about without a general reduction of
salaries, but instead a concentrated
effort of all factors to reduce waste.
Economies effected to date indi-
cate that the pledges of the various
branches made to producers when
the salary cut was forestalled are
bearing fruit, and that further sav-
ings will be made. Chief of the sav-
ing is on story material, and through
more complete preparation before
filming is started on a picture.
Extra by Niagara Falls Firm
Niagara Falls, N. Y. — Directors of
the Cataract Theater Corp. have
voted a two per cent special dividend
in addition to the regular eight per
cent annual dividend. The extra divi-
dend will be paid Oct. 15. The com-
pany operating the Strand has en-
joyed a successful year. Mortgage
obligations and bank loans have been
reduced materially and the corpora-
tion is in healthy condition.
PATHE NEWS
always appreciate
ed in New Haven,
Conn.
New Haven, Conn.
Sept. 14, 1927
Ray Hall, Editor,
Pathe News,
New York, N. Y.
PATHE NEWS is a short
subject in which our patrons
are greatly interested. The
many news events of this vicin-
ity always appreciated in con-
junction with a fine array of
news pictures from everywhere
not padded with scenic studies
makes it the ideal news reel.
J. Victor Wilson, Mgr.
Poll's Bijou Theatre
r— —
AMALGAMATED
VAUDEVILLE AGENCY
Attractions for
Picture Theatres
Standard VaudeviMe Acts
1600 Broadway, New York City
Phone Penn. 3580
Every Producer-Exhibitor
in the field
has signed to play FOX
Did they do it because
of love of FOX?
No!
Only a dollars and cents
consideration actuates these
men - - - rivals in many ways.
The quality of FOX Pictures
and prospective profits at
the box-office - - - nothing
else - - - convinced these
keen, clear-headed showmen
to book FOX for profits.
Dolores Del Rio Victor McLaglen
in
Loves of CARMEN
EAST SIDE WEST SIDE
George O'Brien Virginia Valli
PAID TO LOVE
Gtorge O'Brien Virginia Valli
Blanche Sweet in
SINGED
Janet Gaynor in
2 GIRLS WANTED
THE JOY GIRL
OUre Borden Neil Hamilton
THE GAY RETREAT
Sammy Cohen Ted McNamara
PUBLICITY MADNESS
Lois Moran Edmund Lowe
HIGH SCHOOL HERO
Sally Phipps
VERY CONFIDENTIAL
Madge Bellamy Mary Duncan
PAJAMAS
Olive Borden
SILK HATS
Madge Bellamy Victor McLaglen
Edmund Lowe
THE COMEDIAN
Greta Nissen
THE ESCAPE
Janet Gaynor Charles Farrell
HANGMAN'S HOUSE
Victor McLaglen
Charles Farrell Virginia Valli
COME TO MY HOUSE
Otive Borden
NONE BUT THE BRAVE
Madge Bellamy Edmund Lowe
SILK LEGS
Madge Bellamy
LUNA PARK
Victor McLaglen Greta Nissen
FRENCH ANKLES
Madge Bellamy
BALAOO
Edmund Lowe
LADIES MUST DRESS
Virginia Valli Lawrence Gray
Earle Foxe
SUGAR DADDIES
Mary Duncan
THE UNKNOWN BEAUTY
Olive Borden
also
WHAT PRICE GLORY
Victor McLaglen Edmund Lowe
Dolores Del Rio
WHO PLAYS
w
ith FOX PROFITS with FOX
r
^;g^
DAILY
Thursday, Sept. 15, 1927
No motion picture publica-
tion in the world even ap-
proaches the Film Year Book
in volume of advertising car-
ried. Last year over five
hundred advertisers used over
four hundred pages of space.
The reason is that advertising
in the Year Book PAYS.
1928 Film
Year Book
Out in
January
"Sunrise" Opening Sept. 23
"Sunrise," first American picture
made by F. W. Murnau for Fox,
will open at the Times Square Sept.
23. A Movietone presentation of a
speech by Premier Mussolini also will
be on the bill. The announcement
emphasizes attitude of the Fox legal
department on the suit to restrain
the company from using the title
which was bought by William Mack
et al, who claimed prior right to the
name. Decision to carry out the
opening as scheduled indicates the
company has little fear any injunc-
tion will be granted.
Henry Ginsberg Back
Henry Ginsberg, head of Sterling
Pictures, returned yesterday from a
trip to Europe.
Carkey Returns to Gloversville
Gloversvillc, N. Y. — Lawrence J.
Carkey has returned here to manage
the three Schine houses including the
Hippodrome, which recently under-
went remodeling.
Sherrill Buys N. C. Theater
Granite Falls, N. C.— W. N. Sher-
rill, owner of the Imperial in Lenior,
has bought tiie local theater from L.
T, Sharpe.
Elm Amusement in Combine
North Attleboro, Mass. — The Elm
Amusement Co., owners of the Elm,
is now effiliated with the New Eng-
land Theaters Operating Co., which
controls a chain in Boston, Maine,
New Hampshire and Massachusetts.
A new house soon will be started to
replace the Elm.
Shaffer Managing Twin City House
New Philadelphia, O. — The Twin
City Theater Co. has appointed C. V.
Shaffer of Urichville to manage the
State.
Buys Lyric, Manteca, Cal.
Manteca, Cal. — William Peters of
Oakland h'jas purchased the Lyric
from J. L. Seiter.
Buy Into Oklahoma Houses
Alva, Okla. — Mrs. Lena May Ful-
lington has bought the interest of
Sol J. Davidson in the Rialto and
Majestic. The firm will be known
as Shutt & Fullington.
Delay Action on Sunday Shows
Massena, N. Y. — Absence from the
meeting of a village board member
prevented action on the proposed
referendum on Sunday shows. A pe-
tition has been presented asking that
an ordinance be passed legalizing
them. The board at a special meet-
mg decided on a referendum, but
did not fix the date.
A Little
from **Lots"
By RALPH WILK
Price War at Hibbing, Minn.
Hibbing, Minn. — This city is in
the throes of a price war. The
"world's richest town," as the cen-
ter of the iron ore district has been
dubbed, has but one independent
house, the Garden, operated by Edel-
stein & Edelstein. The other thea-
ters are controlled by Northwest
Theaters (Finkelstein & Ruben).
The Homer, "ace" house of F. & R.'s
local holdings, has cut to ten cents
to "buck" the Garden.
W^E have dug up some golf infor-
' * mation, apart from that of THE
FILM DAILY tournament. Walter
Futter won the President's cup at
the Rye Country Club, winning over
A. W. Smith of First National and
Charles Winninger, the comedian.
* + *
Irene Drew of the Irving Chidnojf
studio is an excellent golfer. She
was runner-up in a tournament at
Louisville, Ky., a few years ago. She
has just returned from Boston,
where she spent her vacation on the
links.
* * *
Tony Hughes, the juvenile,
probably established when he
worked m his first picture,
"Peter Stuyvesant," with
Frank Tuttle as the director.
Tony started as "atmosphere,"
got a "bit" ayid ended up with
a part.
* * ♦
Leon Schlesinger will be at the
ringside when Dempsey and Tunney
start exchanging wallops. He will be
met in Chicago by Al Jolson and
Jack Warner. Leon, who is now in
New York, will return to Hollywood
following the fight.
* ♦ *
Bradley Barker, while directing
"Comrades" at Center Groton, Conn.,
used a 100-year old church. He put
the name of "Deacon Sawyer," on
the church door, as the scenario de-
manded and then started in search
of a native to play the part. The
first man he met looked the part.
"What's your name?", asked Brad-
ley. "Deacon Sawyer " was the re-
ply. He got the job. '
* * ^!
Forrest Halsey and Earle
Roebuck, ardent theatergoers,
are not rnissing any important
plays before leaving for Cali-
fornia. They attended the
opening of "Women Go On
Forever" and also saw "Good
News."
* * ♦
Ernest Fegte, art director,
looking as handsome as a Hol-
lywood star, attended the pre-
miere of "The Baby Cyclone."
Ernest will spend a few weeks
in New York before returning
to the Coast.
* * *
Lester Santley, a familiar figure
at film pre-rnieres, is arranging
Broadway song "plugs" for the Leo
Feist, Inc., gathering Sept. 17,
which will celebrate the thirtieth an-
niversary of the music firm. It
would not be surprising if Felix
Feist dropped in and told a few
stories in his inimitable inanner.
Deal for "Laugh, Clown, Laugh"
Los .'\ngeles — M-G-M has pur-
chased screen rights of "Laugh,
Clown, Laugh" from United Artists.
Herbert Brenon has been loaned to
direct the picture in which Nils
Asther will play the lead.
THE
Thursday. Sept. 15, 1927
'^m
DAILV
LAST MINUTE DEVELOPMENTS IN
THE INVESTMENT FIELD AND THE
DAY'S QUOTATIONS ON FILM ISSUES
Financial
HOW BANKERS VIEW MOTION PIC-
TURES—WEEKLY RESUME OF IN-
DUSTRY'S FINANCIAL STRUCTURE
PARA. THIRD QUARTER
NETLOOMSIOO PER CENT
Profit Seen as 50 Per Cent
Greater First Half of
Current Year
Paraiiiount's earnings for the third
quarter of this year are expected to
be 100 per cent greater than during
the same period last year, setting a
record for third quarter earnings,
states "The Wall St. Journal." Earn-
ings during the last six months of the
year are expected to be over 50 per
cent ahead of the same period in
1926, based on outstanding con-
tracts.
"Net profit the first six months of
tliis year was $3,532,325, equal to
$5.60 a share on 574,617 shares of
ciMumon stock against $2,598,508 or
$6.04 a share earned on 375,647 shares
in the first half of 1926," the news-
paper says. Based on these results
for the first half, increased profit th?
last six months of this year should
enable Paramount to show earnings
for the full year of about $8,500,000,
equivalent to over $13 a share on its
common stock.
"It is notable that after three years
of expansion in which earnings were
nearly stationary, profits the first
half of this year show a gain of $1,-
000,000 over the same period last
year, a gain that will be increased
still more by the improved showing
in the remainder of the year, when the
EDWARD B. SMITH
&C0.
Members New York, Philadelphia
and Boston Stock Exchanges
Corporate
Financing
Philadelphia
New York Boston
real earning power of the company
from its new films and theaters will
be shown.
"No profits from the sale of a half
interest in the Rivoli and Rialto the-
aters. New York, are included in
profits so far this year or in the above
estimates of profits.
"In the first six months about $5,-
000.000 in serial payments on real
estate have been paid off. Income
from these properties is now going
to swell the rapidlv increasing earn-
ings."
Expected 3rd Quarter Net
Causes Paramount Rise
By C. C. Cartwright, Shields & Co.
Several stocks made new highs
Wednesday in an active market. Gen-
eral Motors new stock sold as high
as 131% and closed at 131)4, ^ net
gain of 4 points for the day. U. S.
Steel sold up to 157^. Other highs
were made by Chicago & Northwest-
ern, General Railway Signal, Texas
Gulf Sulphur and Freeport Texas
Sulphur.
It was apparent today that the
slight credit strain incident to the
mid-month settlements has passed.
\\"hile call money renewed at 4%%,
large offerings forced the rate to 4%
around noon.
Paramount closed at 106^ last
night, up nearly 2 points during the
week, based on predictions of third
quarter earnings double those of
1926. Loew's showed strength by
advancing 114 points, closing at 55"^.
Fox "A" was off yi point at 66J^.
Pathe A closed at 27, a loss of 2
points reflecting concern as to the
security of the $4 annual dividend.
Orpheum was off 1%. Warner Bros.
A, VA.
Stanley Living Up to
Big Year Prediction
(Continued from Page 1)
in 1926. This takes into account the
new houses the company will open
this year in the $16,000,000 program
which has been undertaken.
Stanley is living up to the predic-
tion of McGuirk in its intake at its
theaters this year, it is demonstrated
by its gross the first three months
of the current year when the total
was $8,642,878 for 12 weeks, as com-
pared with $3,566,186 for t,he corres-
ponding period of 1926. This $5,000,-
000 increa,se will be correspondingly
greater throughout the year by vir-
tue of new theaters being acquired.
Operating expenses, also have been
decreased in the expansion.
Stanley this year has increased
caiiital stock from 1,000,000 to 2,-
500,000 shares, but no additional
stock has been issued, the step being
merely to permit issuance at some
future time of stock as required for
expansion. The company has suffi-
cient funds in the treasury to meet
the building program and anv other
capital commitment.
G.B. Hawley Succeeds
McGuirk at 1st Nat'l
(.Cuntinucd from I'age I)
den, Stone and lo., acting tor West
Coast.
McGuirk explained to l'"irst Na-
tional directors that his duties as
president of Stanley made it impos-
sible to devote the necessary atten-
tion to First National. He will de-
vote all of his time to the expansion
of the Stanley activities in the thea-
ter field, but will continue on the
First National board.
It was stated last night that Haw
ley contemplated no changes in the
management of First National. He
will retire from E. B. Smith and
Co. to devote all of his attention to
First National.
This development makes an end to
the oft-reported story that Joseph P.
Kennedy, president of FBO would
head First National. Kennedy, how-
ever, is a participant in the Richard
Hoyt Syndicate which controls Weit
Coast Theaters. Hoyt is a vice-
president of Hayden, Stone & Co.
Quotations
*Ani, Seat. Vtc. . .
*Am. .Seat. Pfd...
*Balal)an & Katz..
*BaI. & Katz Vtc.
Eastman Kotlak . .
•tFilm Inspection . .
'First Nafl Pfd
Fox Film "A" 66'/2
tFox Theaters "A". 18J^
•Intern'l Project
Loew's. Inc 55^
ttLoew's, 6s 41WW.104J4
ttl.oew's. fis 41x-war 9974
M-(;-M Pfd 25
*M. P. Cap. Corp
Pathe Exchange ... 544
tPathe Exch. "A". 27
ttPathe Exch. 7.s37 97
Paramount F-P ...107
Paramount Pfd. ..1]9'4
ttPar.Hvvay.5"<;s51.100?^
**Koxv "A" 34
**Roxy Units 38
**Roxy Common . . 13
Skouras Bros 40%
Stan. Co. of Amer. . 68^
*tTrans-Lux Screen ....
Univ. Pictures .... 29
Univ. Pict. Pfd... 1 01
tWarher Bros. ... 15
Warner Bros. "A". 22 J^
High Low
167 166
66 -.J
18^
ssH
104
9944
25
"S'A
27
96K
10554
119!4
100.54
32
35
12
40
68-^
29"
100
15
22 'A
Close
47
48
58?^
7i'A
166
5
100
66!^
1854
9%
SSVg
104
99J4
25
7
27
96^
106 ^^
119J4
100!4
68^4
4 '4
29
101
15
22K
Sal»
500
100
100
1,266
2
4
100
' 366
100
8
12.500
200
5
100
80
100
600
*Last Prices Quottd **Bid and Asked (Over
.„,,,. the Counter)
tCurb Market ttBond Market
NOTE: Balaban & Katz is listed on the
Chicago Board; Skouras on the St. I^ouis
Stock Exchange and Stanley in Philadelphia.
WE FINANCE
Production
Theatre Building
Equipment Accounts
or any other activity in
the Motion pPicture Business
Motion Picture Capital Corp.
Capital Hnil surplua over 82,ROO.OOO
FRANK R. WILSON, Pres.
51 E. 42nd St. New York City
COMPANY OF AMERICA
Philadelphia, Pa.
DIVIDEND
The Board of Directors of Stanley
Company of America have de-
clared a quarterly dividend of
one dollar ($1) a share on the
Common Stock of the Company,
payable Oct. 1, 1927 to stock-
holders of record Sept. 20, 1927-
IRVING D. ROSSHEIM,
Treasurer.
&f»t.9.1927
For Theatre
Mortgages and
Insurance
HAROLD
J.
COHEN
201 W.
49th ST.
N. Y. C.
EDWARD
G.
JOSEPH
CIRCLE
0206
9964
Theatre Brokers
WE
Buy — Sell — Lease
Promote — Finance
Motion Picture Theatre Anywhere
SoSferman Bros., Inc.
1560 B' way New York City
Phone Bryant 3607-8-9
WILLIAM E. LAUER & CO.
Members N. Y. Stock Exchange
1560 BROADWAY, N. Y. C.
W. AUERBACH, Manager
Tel Bryant 1780
Qive Up Orders Accepted
MAIN OFFICE
50 BROADWAY, N.Y.C.
Teh Hanover 3350
DAILY
Thursday, Sept. 15, 1921
I'l
Hollywood Happenings
Finish "Pajamas"
7 G Blystone has finished "Pajamas" Fox
production with OUve Borden Lawrence
Gray, Jerry Miler and John J. tlark.
* * *
Reginald Denny's Next
Reginald Denny will return next week to
the Universal lot. His next picture is ten-
tatively titled "Use Your Feet," which Fred
Xewmeyer will direct.
* * *
In Jetta Goudal Cast
Josephine Norman has been placed in the
role of a spy in Jetta Goudal's newest him,
"The Forbidden Woman," directed by faul
Stein for Pathe-De Mille.
* * ♦
Another "Fat Men" Comedy
"Three Missing Links," the fourth of the
new series of Standard- F B 'O, Fat Men
comedies has gone into production under
the direction of Al Herman.
* * ♦
Start Third Tiffany
With setting and cas^t already selected
filming has begun on "Women's Wares," the
third Tiffany for the new season. The cast
consists of Evelyn Brent, Bert Lytell, Larry
Kent, Gertrude Short, Myrtle Stedman, Cissy
Fitzgerald, Richard Tucker, Sylvia Ashton,
Stanhope Wheatcroft, Robert Bolder, Gino
Corrado and James Mack.
* ♦ *
Neville Quits Sennett
Earl Neville, formerly of Mack Sennett
studio, is now in complete charge of the
editing of the Darmour comedies for F B O.
* * *
"Open Range" Company Returns
With several reels of Zion National Park
scenery taken, the "Open Range" unit ha»
returned to Paramount studio and work has
been resumed at the Lasky ranch.
Toledo House Rebuilt
Toledo — Smith and Beidler have
rebuilt the Hart which they recent-
ly acquired.
Nolan Gets Keith Post
Cleveland — David Nolan has been
appointed exploitation manager and
head of publicity of Keith's Palace.
Tom Carroll Back
Cleveland — Tom Carroll, manager
of Loew's State, is back from a six
weeks' trip abroad.
Saturday Matinees Resume
Cleveland — The Doan theater has
resumed the Saturday matinee pol-
icy, which was abandoned over the
summer.
Harry Lucas at Charlotte
Charlotte — Harry Lucas, formerly
of Savannah, Ga., has taken over the
managership of the Charlotte, one of
the chain of houses operated by the
.Sunset Amusement Co.
Buy Mississippi House
McComb, Miss. — The Strand has
])ecn purchased by J. E. Alford, who
also owns the State. Both houses
will operate under a Saenger fran-
chise.
Renee Adoree Opposite Novarro
Hollywood -- Rcnec Adoree will
play opposite Ramon Novarro in his
next picture which Harry Beaumont
will direct. It will be produced by
Bernard Hyman. A. I*. Younger is
doing the script.
Ethics Code Adopted
at Trade Parley
(Continucil from Paiic 1)
also invited to suggest practices
which iney believe to be unfair meth-
ods of competition. Following the
determination of the points to be
considered, the conference under-
takes a discussion of the practices
and winds up by adopting a code,
setting forth the standards which
must be adhered to. If approved by
a substantial majority of the indus-
try as represented by those present
at the conference, this code is sub-
mitted to the Federal Trade Com-
niissitm, and if approved by the com-
mission becomes the code of ethics
for the entire industry along the lines
covered.
Failure of any member of an in-
dustry, whether signatory or not, to
conform to the requirements of tlie
code so adopted results in action by
the commission, and the offending
member is required to prove, not that
the practices complained of are not
unfair, but that he has not violated
the code. There have been but a
few instances where it was necessary
to issue complaints of this sort, the
members of an industry usually con-
forming to the code, once adopted.
Boom for Independents
Seen by Walenstein
(^Continued from Page 1)
ing to Walenstein vyho says that in-
dependents, who last year delivered
many paying pictures, this year have
gone further and surpassed last
year's product with their opening
pictures.
"Naturally," he continues, "this
has been capitalized by the indepen-
dent exchanges and the financial re-
sults have given the independent
producers the confidence to forge
ahead and make bigger and better
pictures according to the exhibitors'
demand. This is the encouragement
for which the independent producer
has been waiting, and it is unneces-
sary, judging from the increasing
worth of the independent product,
to state that the exhibitor will have
no cause to regret his move."
Films Harmful, Frenchmen Alleges
Geneva, Switzerland — Pictures,
even though they be of educational
character are believed bad for little
boys and girls, in the opinion of Sen.
Labrousse of France, as expressed to
the League of Nations Assembly
dealing with child welfare.
Salisbury House Reopens
Salisbury-— The Strand, after being
remodeled into an up-to-date house,
has reopened, under the supervision
of O. R. Brown, of Raleigh.
Syracuse Savoy Re-opens
Syracuse, N. Y. — The Savoy, which
had been closed to allow for redeco-
ration and improvement of the light-
■ng system, is now open.
Revive Stage Acts
Baltimore — Frank Price, Jr., man-
aging the Rivoli, has placed stage
acts on the program again after
abandoning them for several weeks.
Radio Corp. Ready to
Market Talking Film
(Cojitiiiucd from Page 1)
contribution to linking sight and
sound," he said.
"Remarkable progress has been
made by the great electrical labora-
tories associated with the Radio Cor-
poration of America in perfecting a
new system of synchronizing sight
with sound on the motion picture
screen. The corporation is makin.g
plans to develop this system on a
commercial basis.
"Through application of radio tech-
nique a point has been reached in the
synchronizing of music and screen
pantomime where the entire score
of a seven-reel picture can be played
by a symphony of 100 pieces, and a
splendid reproduction of tone, to any
desired volume, exactly synchronized
with the film, can be given in any
theater in the country.
"In furnishing good music to the scat-
tered motion picture theaters of the country,
many of which still depend on a solitary pi-
anist, it would seem that radio were destined
to repeat there the service it now renders to
millions of homes.
"The new system, employing the tech-
nique of radio reproduction, brings nearer
the day also of the 'talking movie' news pic-
ture, when current personalities will not only
be shown on the screen, but will be heard by
the audience as they are being interviewed
bj' a movie reporter ; the picture of an im-
portant event will he accompanied by all the
stirring sounds that emanate from a great
mass of people ; the parade thrown on the
canvas will bring the music of the bands and
the cheering of the spectators. The system
would have great educational value."
Five Firms Sought Deal
for Control of Device
Pallophotophone is a process which
photographs sound on film and re-
transmits it into light waves when
he film is projected. It is the in-
vention of a General Electric engin-
eer named Hoxie. G.E. has been de-
veloping the device in association
with R.C.A.
Several months ago five of the ma-
jor companies appointed a commit-
tee to investigate synchronization de-
vices on the market, and are reported
to have favored the Pallophotophone.
although negotiations have not been
announced as having proceeded be-
yond the preliminary stage.
De Frenne Manages Missouri House
Mexico, Mo. — W. F. De Frenne,
recent purchaser of a large block of
the Liberty theater stock, has taken
over the active management of the
house.
Change Theater Name
'Fort Collins, Colo. — The Empress,
which is being remodeled by the new
owner, C. iS: F. Amusement Co., pro-
prietor of the Lyric and the Amer-
ica, will be renamed the New Amer-
ica.
Quebec House Opening Sept. 22
Sept. 22 has been set aside as the
date of opening the Auditorium, the
new KeitH-Albee house in Quebec.
Canada, and a large delegation of
Keith-Albee officials are preparing to
make the trip to the city to be pres-
ent. The Auditorium, being com-
pleted bv T. Henry and Arthur Par-
quet will have a seating capacity of
more than 2.000.
lliiiiiiiiiniiiiiiiuiiiii I
SAMUEL ZIERLER
presents
Marguerite
DE LA MOTTE
and
DONALD KEITH
^ Tale of a Broad- I
A way madcap who
Q thought a small
^ town would be hell
and found it heaven
f?>
•*^^o
PICTURES
COI^POR^TION
SAMUEL ZIERLERw/W//^/
NEW • V O By^ K.
[K^
rAeHl¥S?kPilt
^yFILMDOM
ALL THE NEWS
ALL THE TIME
VOL. XLI No. 65
Friday, September 16, 1927
Price 5 Cents
DEDUCTION ON PRINTING
PREDICTED BY YATES
'Lab" Economies will Save
Users Millions, Head of
Consolidated Says
Price reductions in printing arc
orecast by H. J. Yates, head of Con-
olidated Film, who says that econo-
nies effected in the laboratory field
ave resulted in reductions totaling
iver $3,000,000 and will amount to
nany millions ot dollars more. These
;cononiies are due, he says, to the
fticient methods introduced in the
ompany's seven plants.
"Efficiency is more than a matter
t science and machinery," he de-
ares. "It is a question of far sight-
d management and expert handling
1 each and every department of ^^
iisiness.
The development of efficiency in
iiy business is a serious and worth-
hile undertaking. It requires inod-
rnized plants, new equipment and a
{Continued on Pane (>>
?ruce Gallup Elected
New A.M.P.A. President
Election of officers of the .•\.M.P.
^. yesterday resulted in the eleva-
:on of Bruce Gallup to the presi-
ency. Lon Young is new vice-presi-
ent. with James Zabin secretary, and
reorge Harvey treasurer. The new
oard of directors are C. W. Barrell,
Vl Selig, Fred Baer. Walter Eber-
ardt and Tom Wiley. Jerome
(.Continued on Page 2)
^enry Ginsberg Reports
Foreign Sales Increase
Establishment of the direct sales
stem in place of the foreign brok-
rage system has resulted in a great
crease in European business for
is company, states Henry Ginsberg,
resident of Sterling Pictures, who
back from abroad.
Ginsberg traveled the Continent for
{Continued on Page 6)
Brenon Arriving Sunday
Herbert Brenon is scheduled to ar-
Ive in New York Sunday with a
rint of "Sorrell and Son," his first
icture for United Artists release.
Sedgwick Leaves for Coast
Having finished work on the West
'oint sequences of the M-G-M pic-
are of that name. Edward Sedgwick
as left with William Haines and
ohn Crawford for the Coast.
NEW PROJEaOR ABOUT Plans for Trade Parley
50 P.C. LOWER IN PRICE Being Speeded at Capitol
Holmes Puts New Machine
on Market for Throw of
up to 135 Feet
Chicago — Competition in the pro-
jector field, anticipated when several
new machines make their appearance
on the market, it being given added
impetus by the new Mazda-equipped
projector now being installed in the-
aters by the Holmes Projector Co.,
which is underselling other projec-
tors by almost 50 per cent. The com-
pany has designed the projector for
theaters of 1,000 seats and less, with
a throw not to exceed 135 feet.
O. J. Holmes, head of the Holmes
company, has been building portable
projectors for 15 years, and but re-
{Continued on Page 6)
Schenck and Mayer Say
Merger Report is False
Los Angeles — Joseph ^f. Schenck
and Louis B. Mayer reiterated denial
that any merger of M-G-M and
United .•\rtists is contemplated, prior
to Schenck's departure for New
\ ork. Mayer had come to the train
to see Schenck off. Schenck said his
{Continued on Page 6)
Colleen Moore to Start
Hollywood — John McCorniick lia'-
decided on Fiist National's Burbank
studios for the production in which
"'arshall Neilan will direct Colleen
Mccre. Gerald Duffy is writing the
rrii)f. No title has vet been selected.
On the Job
Clifford B. Hawley lost no
time in assuming his new post
as president of First National,
taking over the reins of office
yesterday. He was introduced
to the home office staff at an
informal limcheon by Robert
Lieber, former president and
now chairman of the board.
RECIPROCAL DEALS TO
BE MADE BY BRANDT
Reciprocal arrangements between
his company and foreign producers
and distributors are planned by Joe
Brandt, Columbia president, who
sails tonight for Europe on a three
months' trip. Extension of Colum-
bia's activities to every key city of
{Continued on Page 7)
Keith-Albee Entering
Biggest Expansion Era
Keith-Albee and affiliations usher
in the most ambitious expansion sea-
son in their history Monday, with
opening of the new G. F. Proctor,
New Rochelle, seating 3000.
In quick succession other new the-
{Continued on Page 3)
C. B. Hawley 'A Close Up
Future Methods in Industry
Hinge on Outcome of
Oct. 10 Conference
{Wash. Bur. of THE FILM DAILY)
Washington — Arrangements i o r
the conference on trade abuses in
the industry to be held Oct. 10 at
New York under auspices of the
Federal Trade Commission are going
forward rapidly, and no details are
being overlooked which w-ill assure
full representation to all factors in
the industry.
The Hays office is cooperating to
make the conference a success, which
is taken here as indication that there
will be 100 per cent representation
of producers and distributors at the
forthcoming session.
There is considerable interest as to
what rules of procedure will be pre-
scribed to govern conduct at the
meeting, or meetings as the case mav
be.
Under plans of the commissioii.
exhibitors of the country will be rcp-
{Continued on Page 6)
By KANN
Ruddy-faced; of average height;
looking at the world around him with
a generous twinkle in his eye; very
much of a regular fellow and one
who impresses with the belief that
he knows what he wants done and
how to go about getting it; modest
and unassuming, ready and eager to
learn, yet demonstrating his capa-
bilities for the job.
These are impressions of Clifford
B. Hawley, new president of First
National as he sat in the company's
general offices vesterday immediately
after his elevation to the post.
Hawley is not very well known in
the industry. Despite this, he steps
into the saddle at First National
with a general knowledge of the in-
dustry gathered through long years
of association with tlie Stanley Com-
IJuiiy of America.
He was an intimate associate of
the Mastbaum Brothers — .Stanley
and Jules. Back to the early days of
the organization which is now known
nationally as the Stanley Company
Hawley traces the affiliation. With
the Mastbaunis, he passed througb.
an early baptism of business fire.
Not only was the association car-
ried on as between banker and busi-
ness associate, but as between banker
and friend. Hawley worked and
Itelped the Mastbaums in the devel-
ment of their theatrical enterprises
in Philadelphia years before the pres-
ent Stanley organization had reached
{Continued on Page 2)
PARA. BOOM SHOWN
BY EORMER EARNINGS
Improveni' ^ in Paramount's earn-
ings analyz 'ly "The Wall St. Jour-
nal," is ref ' m comparison of the
first and .' juarters of this year
with like , in 1926 and 1925.
This year snows a marked increase,
with the expectation that earnings
for the third quarter will be 100 per
cent greater than the corresponding
period of last year. Following is
{Continued on Page 6)
Time-Sav ^g is Keynote
of M-G-M Economy Plan
Culver City — Delays between pic-
tures are to be reduced to a mini-
mum under M-G-M's economy pro-
gram, the keynote of which is the
saving of time. Work in all tech-
nical departments has been speeded
to the point where scripts, settings,
properties and costumes will be ready
weeks ahead of time, so that stars
and directors upon completion of a
picture, may be handed scripts of
their next production.
THE
Friday, Sept. 16, 1927
spimm'
iLLTHE NEWS
AIL THE TIME,
Vol. XLI No. 65 Friday, SepL 16. 1927 Prices Ceats
lOHN H. ALiCOATE
Pubiislier
Published daily except Saturday and holidays
at 1650 Breadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President aad
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertisiog Manager; Ralph
WiBc, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York, N. Y., under the act
of March 3, 1879. Terras (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Addrtss all oommunica-
tions to THE FILM DAILY, 1650 Broad
way. New York, N. Y. Phone Circle 4736
4737-4738-4739. CafeU address: Filmday,
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel : 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest W. Fredman, The Film Renter 58,
Great Marlborough St., London, W. I. Pane
— La Cinematographic Francaise, 5, Rue
Saulnier.
Financial
Quotations
High Low CloM
*Am. Seat. Vtc
*Am. Seat. Pfd
•Balaban & Katz
•Hal. & Katz Vtc
Eastman Kodak ..167
tFilm Inspection
•First Nat'l Pfd
Fox Film "A".... 66^
tFox Theaters "A". 18 J4
"Intern'I Project
Loew's, Inc 55 K
ttLoew's, 6s 41ww.104J4
ttLoew's. 6s 41x-war 99^
MG-M Pfd 25
'M. P. Cap. Corp
I':itlie Exchange ... 5f^
tPathe Exch. "A". 27
ttPathe Exch. 7s37 97
.107
.119^
34
38
13
40K
6S'A
166
66/2
18J4
104
9954
25
"s'A
27
96'A
47
48
58Ji
73-4
166
5
100
66 1/2
1&%
9%
SS'A
104
99J4
25
7
5/2
27
96 K
Paramount F-P . .
Paramount Pfd. .
ttPar.Bway.Sj4s51.100J^ 100 J4 lOO'A
*Roxy "A" .... '
•*Roxy Units
**Roxy Common . .
Skouras Bros
Stan. Co. of Amer..
*tTrans-Lux Screen
Univ. Pictures 29 29
Univ. Pict. Pfd... 101 100
t Warner Bros. ... 15 15
Warner Bros. "A". 22^4 2254
105K 1065^
11954 11954
32
35
12
40
68^
6854
4J4
29
101
15
2254
Sales
500
100
100
1,266
2
4
100
'366
100
8
12,500
200
5
100
80
100
600
•Last Prices Quoted
tCurb Market
**Bid and Asked (Over
the. Counter)
ttBond Market
NQTE: Balaban & Katz is listed on the
Chicago Board; Skouras on the St. Louis
Stock Exchange and Stanley in Philadelphia.
New Zealand Tariff Changes
Wellington, N. Z. — Revised tariff
proposals have passed the prelimi-
nary stages in the House of Repre-
sentatives. They provide for in-
creased British preference on films,
while the dutv on foreign films is in-
creased six cents a Toot.
STOCK PROGRAMS
PROGRAM COVERS
For
Moving Picture Houses
Josepli Hoover St Sons Company
M.rket and 49lh St«„ Philadelphi-. P«.
C. B. Hawley— A Close-Up
(.Continued from Page 1)
tile point where public financing had
been decided upon.
It was, therefore, most natural that
vviicu the Stanley Company of Amer-
ica was formed, for Hawley to be-
come a member of the board of di-
rectors and a prominent figure on the
executive committee.
Jn the investment banking field,
Hawley is known through his long
association with Edward B. Smith
and Co., of Philadelphia and New
\ork. It was in his capacity as gen-
eral partner of Smith and Co. that
Hawley was responsible for the fi-
nancing of all major developments
which ultimately led to the growth
and expansion of the Stanley organi-
zation as it stands today.
The Stanley group now is admit-
tedly in the class of $100,000,000 cor-
porations. In holdings, its theaters
number 260. If one were interested
l-.i K'auginp its assets the fact that
there are 902,000 shares with a mar-
ketable value of §68 each outstand-
ing will furnish the necessary data,
liie company pays $4 a year in divi-
dends which indicates a yield of six
per cent on the investment. This
year box office receipts at Stanley
houses are expected to total $35,-
000,000. The strategic importance of
the Stanley Company and its allied
theater units is, of course, well-
known throughout the entire indus-
try.
In all of these developments and
expansion moves, Hawley figured as
a prominent figure. His experience
as an investment banker since 1907,
plus his handling of huge deals on
behalf of Stanley, point rather con-
clusively to his capabilities as a busi-
ness man.
Now he heads First National. He
openly declares his lack of knowl-
edge regarding production and dis-
tribution. He does stress the point,
however, that, in his opinion, his long
and intensive experience in the finan-
cial world has fortified him with a
wide knowledge of the principles of
general business operations.
With much emphasis, he states
that he plans no changes at First
National. "I know the personnel. I
have known the men in First Na-
tional and consequently I hold no
misgivings about the future. I will
strive to help the factors in First Na-
tional grow bigger and to help them
avoid entering upon mistakes in busi
ness policy."
It was his close association with
the Stanley organization that first
brought him into contact with First
Bruce Gallup Elected
New A.M.P.A. President
(Continued from Page 1)
Beatty was appointed trustee, and
Jacques Kopfstein councillor to the
U. S. Chamber of Commerce.
Mel Shauer presided, in the ab-
sence of Walter Eberhardt. After
the election, Gallup made a brief ad-
dress of acceptance. Arthur James,
a former president, invited Gallup to
a luncheon of all former presidents
of the A.M.P.A. to be held next week
at which their cooperation with the
new administration will be stressed.
New Capitol Policy Outlined
Pat Rooney, Marion Bent and Pat
Rooney 3rd are the first "names"
booked under the new presentation
policy at the Capitol, which is to be
uiaugurated following run of "The
Big Parade." They will be featured
in a revue to be termed "Oddities."
Shows under the new policy will
have as their nucleus, under direc-
tion of a guest conductor, a stage
band, the Chester Hale Girls, a cho-
rus of voices and "name" acts.
Eckman Sailing; Dinner Tonight
Sam Eckman, Jr., sails on the
Olympic tonight for London where
he will handle special sales work for
M-G-M. He will be the guest of
honor at a dinner tonight at the As-
tor. His friends in the industry are
sponsoring th eevent at which 100
are expected.
Eckman has been with M-G-M for
years. Prior to his promotion, he
was eastern district manager in
charge of New York, Boston, Al-
bany, New Haven and Buffalo.
First National Exercises Options
Hollywood— First National has
exercised its options on contracts of
Alice White's and Larry Kent for
another year.
"Ben Hut" Passes Millionth Mark
London — "Ben Hur," now closing
an extended run at the Tivoli, has
played to 1,000,000 patrons. The
provincial release is scheduled for
next week.
National. He got to know the direc-
tors, and since he knew those who
operated the company, it was not
strange for him to step into the pres-
idency. This is how he expressed it
yesterday. Hawley hearkened back
to the first days of his dealings with
the Mastbaums. At that time, he
states, he saw the potentialities in the
industry. "I caught a vision, of the
future and what it had in store for
Stanley and Jules Mastbaum," he de-
clared. Interest in the future was in-
tense, he again repeated, and the
-Stanley plans developed, his interest
in the business grew in like propor-
tion.
This Philadelphia-born banker im-
presses as being entirely capable of
holding his own. More than that, he
has a real grasp on the problems
which face his new company, and
himself. He carries with him an air
of cool confidence concerning the fu-
ture.
Markus Moving
Folly Markus is to move Oct. 1
from the Strand Bldg., to the Astor
Bldg.
Call
WAFILMS, Inc.
Walter A. Futter, Pres.
for
Library Stock Scenes
New York HoUywood
130 W. 46th St. 861 Seward St.
Bryant 8181 Holly 0764
MANAGER AVAILABLE
Live wire — young but thoroughly
seasoned— excellent past record.
Knows thoroughly every angle of the
business — Has bought and booked
pictures and can get the customers
in to see them. You name starting
salary.
Box M-363 % FUm Daily
1650 Broadway New York City
EDITOR CUTTER
DIRECTOR
Elmer J. McGovern
110 W. 48th St. Bry. 9400
New York
Who Wants This Man?
The Jack of All Trades is seldom a successful business man, yet Versatility is
a great asset.
Experience in all the arts and sciences tends to make an ever-useful Ail-Around
man who knowrs "A little about everything and everything about something."
17. Executive. Having been the founder and head of the largest movie mag-
azine publishing house in the world for sixteen years, president, chairman of
board of directors, editor in chief, and personal supervisor of all departments em-
plojring hundreds of artists, writers, editors, typists, mechanics, etc., executive abil-
ity has been proved.
18. Outside Viewpoint. I claim to have the magazine-nevrepaper-critic angle
on a picture, which is an angle seldom gotten by those who are on the inside and
often too near to get the correct perspective. Lasky hired Harry Carr at $300 per
week at my suggestion to get this very thing.
While I may be over-artistic in my judgment of a picture, always looking for
finesse. I can also appreciate a poor picture and give a fairly accurate opinion
of its box office value, and answer the question, "Will it be popular?"
Box 20. The Film Daily
Ambassador Hotel, Los Angeles, Calif.
PATHE NEWS
service best there
is in Indianapolis,
Ind.
Indianapolis, Ind.
Sept. 15, 1927
Ray Hall, Editor,
Pathe News,
New York, N. Y.
PATHE NEWS continues
to be an important part of
our progpram. We cannot
hope for better service.
A. C. Zaring,
Zaring Egyptian Theatre
THE
Friday, Sept. 16. 1927
-e&mk
DAILY"
DAILY TIPS WHICH MEAN DOLLACS FOR SMOWMEN
"After Midnight"
(M-G-M)
Shadow box contained a one sheet
figure of Norma Shearer with a low
silhouette cutout of city buildings in
front, and winker sign ::Cabaret"
und "Dancing' 'that flashed on and
olT. A clock cut-out was behind
Norma to lend atmosphere to the
title of picture. The display got a
four-day showing in advance of pic-
ture and it was so illuminated that
everybody leaving theater was sure
to see it. — Jack L. Hobby, Tampa,
Tampa, Fla.
"The Bugle Call"
(M-G-M)
Article in newspaper states as fol-
lows: "A mysterious bugled traveling
in a high-powered green closed au-
tomobile will arrive in Davenport
early tomorrow morning in advance
of Jackie Coogan's new picture 'The
Bugle Call' which comes to the Gar-
den Sunday. This bugler should
bring joy to the hearts of Daven-
port's little boys and girls for he will
distribute hundreds of free tickets
to the Jackie Coogan movie. At each
stop the bugler makes, he will sound
his bugle for five minutes after which
he will distribute free tickets to all
the oys and girls who respond to
his calls. The approximate time and
places at which he will stop are
(names of nine different scholos)." —
Fred O. Slenker, Garden. Davenport.
la.
"Chang"
(Paramount)
The box office was made to look
like a hut in the picture, and a drop.
20 feet high, extending from the top
of the box office upwards represented
jungle. Made arrangements with
„ circus which had one-day stand in
town prior to the showing of
"Chang", whereby a large card an-
nouncing the title of picture, name
of theater and play dates was hung
up in a conspicuous place in the
menagerie.— E. P. Briggs. Rialto,
Colorado Springs, Colo.
"Fast and Furious"
(Universal)
Used a heap of broken doors,
smashed fenders and other piece?
from wrecked cars out front. These
:were roped off and marked with red
lanterns at night. .\ card announced
that they were the results of "Fast
and Furious" driving. Around the
marquee were a dozen automobile
tires acting as frames for signs on
the racing picture, and on top were
a pair of headlights focussed on the
street in front. A Spartan Horn.
!which is said to sound like a steam-
boat whistle, did it sstuff everv few
iminutes. — Capitol, Shamokin, Pa.
"Firemen, Save My Child"
(Paramount)
Newsboys of two newspapers par-
faded two nights. Giant searchlights
on top of the tallest office building
m the city followed the whole pro-
cession down the main street to the
post office and back to the theater-
making quite an attractive ballyhoo
of the whole affairs. The boys car-
ried banners, pennants, beat drums,
lew whistles, and yelled. — John Han-
non, I'laza, Asheville, N. C.
"Hula"
(Paramount)
Tied up with a confectionery store
on a special "Hula" sundae. This
was made to represent Clara Bow in
an Hawaiian costume and here's how-
it wa sconcocted: a dipper of ice
cream was covered with cocoanut
and esmall stick candy representing
a grass skirt; whipped cream served
as a bodice, a dash of orange ice for
a lei, and a heavy paper cutout of
the head and shoulders of Clara
Bow, including a theater imprint
topped off the Sundae. The cutout
of Clara was made from a mat in the
pres ssheet. — C. Clare Woods. Colo-
rado, Pueblo, Colo.
"Naughty But Nice"
(First Nat'l)
Life-size cutout of the caricatured
figure sof Colleen Moore and her
leading man, Donald Reed, from the
posters was placed in the lobby a
week in advance. A small concealed
motor was attached to the cutout fig-
ures so that a short intervals the
faces came etogether. When the
lips touched sparks flew, gaining ex-
cellent publicity. As Columbus is a
college town, the artist painted a
small fraternity house in the back-
ground of his display. — Burnes O'-
Sullivan. Palace, Columbus, O.
Johan and The Josephs in Quarters
George Cohan, operator of thea-
ters at Poughkcopsie and Newburgh
s moving irom 201 W. 49th St., to
Room 313 of the Strand Bldg. In
.he same office will be Ed. G. and
\alpli Joseph, theater mortgage and
insurance brokers.
Chandler Presenting Carrier
Roy Ciiandler who represents sev-
ra! American manufacturers of the-
ater equipment in the foreign fi.'ld
las made arrangements to act as ex-
•'usivc sales representative, through
his New York office for the Carrier
lUignieering Co. in the principal
oimtries of South America through
his New York offices. Chandler
recently closed p contract for a S60.-
100 Carrier refrigeration and air con-
ditioning installation for a new thc-
itcr being built at Havana.
Moeller Resigns from A. C. A.
A. J. Moeller has announced his
resignation as president of the Am-
ricnn Cinema Assn. He is scheduled
to go to the Coast but has not dis-
closed his future plans.
Universal Decides to
Roadshow "Miserables"
Because of the strong showing that
'Les Miserables" has made at the
Central on Broadway and also the
Montmartre in Brooklyn, Universal
has decided to roadshow the picture.
The first presentation out of New
York probably will be in Boston, and
negotiations now are pending with
the Sluiberts for one of their houses
in that city. The next city will be
Philadelphia, with Washington fol-
lowing. Other key cities are being
lined up throughout the country.
In a three weeks' run at the Cen-
tral, where it opened Aug. 22, it has
grossed more than $40,000. The com-
pany is not yet able to determine
how much longer the run will last
at this Broadway house. The the-
ater was originally engaged for the
presentation of "Uncle Tom's Cabin"
but this picture is not expected east
until October.
A special exploitation campaign is
being prepared for roadshow presen-
tations of the French film. Special
tie-ups are being arranged with
schools, libraries, literary associa-
tions, clergymen and civic associa-
tions.
Plans for $1,000,000 Spokane House
Spokane — John Eberson, architect,
has completed plans for the §1,000,-
UOU Spokane which will be built for
Wesco by L. N. Rosenbaum. The
aucliloriuni will seat 2.800, with small
balconies. The theater will be built
at Sprague and Monroe.
Keith-Albee Entering
Biggest Expansion Era
{Continued from Page 1)
aters will follow this dedication and
during the year about 30 new houses
will be added to the Keith-Albec,
Orpheum, Proctor and Moss chains
extending from Maine to California.
The other early openings in the
East will include the new Auditor-
ium in Quebec on September 22, the
Keith-Albee White Plains in Octo-
ber; the B. S. Moss Madison. Brook-
lyn; the Keith-Albee Chester, Bronx;
and the B. S. Moss Kenmore, Brook-
lyn.
Other important new theaters now
under construction are the B. F.
Keith Memorial, Boston; the E. F.
Albee, Fountain Square, Cincinnati,
the E. F. Albee, Huntington, W. Va.,
and the Keith-Albee, Rochester.
.•\lhee also has plans under way
for the proposed new theaters ill-
Flushing, Detroit, Toledo, Cleveland;
and Philadelphia. In Baltimore Fred"
Schanberger is erecting one and re-
modeling a second vaudeville and
picture theater.
The Moss building programme be-
sides those mentioned, includes the
Putnam, Richmond Hill; the Bristol
and Concord in Brooklyn; and the
Marlboro at 207th and Broadway,
New York. In the West, the Or-
pheum Circuit is active. A new the-
ater is ready at Seattle, Wash.; with
other new Orpheums to be ready this
season at Vancouver, Omaha, Mem-
phis, Madison, Wis., Springfield, 111.,
and Davenport, Iowa.
PAT HE NEWS
Begins its 6th year of success
at Eastfnan Theatre, Rochester
Eric T. Clarke
General Manager
Ea-stman Theatre
Rochester. N. Y.
Mr. Basil Brady,
Pathe Exchange, Inc.,
505 Pearl Street,
Buffalo, New York.
Dear Mr. Brady:
September 7, 1927
This week the Eastman Theater is cel-
ebrating the Fifth Anniversary of its open-
ing. It also marks the Fifth Anniversary of its very pleas-
ant relations with PATHE NE\A,'S. During all that period
PATHE has maintained an unusually high standard of en-
terprise and excellence in the fi3ld of pictorial news-gather-
ing. It also marks the Fifth Anniversrry of its very pleas-
indeed that our association is to continue.
PATHE has given us many interesting news "beats",
it has covered the field comprehensively, and, in addition,
has provided a special service on Rochester events of na-
tional importance which has been highly appreciated by us.
With best wishes for continued success, I am
Very truly yours,
ERIC T. CLARKE, General Manager
LlfTEM TO
■ ▲fAhf
GREATEIT fTARf - CREATEIT
fTORIEf-CREATEfT PRODUC
TIOH AflETI IN HI/TORY.^
TALNADCE
in "Camille"
in "Lilac Time"
O O R E
ANCE TALNADGE
'Breaitfast at Sunrise"
RD BARTHELNESS
riie Patent Leather Kid"
An Alfred Santell Production
Sliepherd of tlie Hills" by
BELL WRIG
R O G
in "A Texas Steer"
R S
L A
U I
A George Fitzmaurice Production
Witli Billie Dove
fhe Private Life of HELEH OF TROY
with Maria Corda and Lewis Stone
A C L E
Max Reinhardt's Epoch Making Stage Spectacle
ROSE OF THE GOLDEN WEST
A George Fitzmaurice Production
with Mary Astor, Lewis Stone, and Gilbert Roland of "Camille"
A George Fitzmaurice Production
Kenyon Nicholson's play produced on the stage by George Wagner
ILTON SILLS
A Special Announcement to be made later
DaUu
New Projector Nearly
50% Lower in Price
(Continued from Page 1)
cently turned his energies toward the
theater field. His new machine has
been in process of development for
several years. A number of exclu-
sive features are claimed.
The projector is equipped with 13-
inch magazines for ten-inch reels for
1,000 feet of film and with 16-inch
magazines for 14-inch reels for 2,000
feet of film.
The projector can be furnished
with stereopticon attachment, mak-
ing it unnecessary to move the lamp,
lamphouse or condenser mount to
show slides. The heat of the lamp.
Holmes declares, will not crack a
slide no matter how long it is held
on the screen. The stereopticon
equipment the company manufac
tures makes it possible to dissolve
the slide picture into the motion pic-
ture or vice versa without a jump on
the screen, the company claims.
The Holmes projector is equipped
with a 30-volt, 30 ampere lamp. Il
used on 110 volt alternatiog current,
a transformer is required on direct
current, a rheostat is necessary. The
machine has a tilting range in a
downward position of 30 degrees and
IS degrees upward. Under the
pedestal is a large hand wheel for
raising and lowering the entire ma-
chine with an adjustment range of
six inches. At the lowest point the
distance from floor to lens is 48
inches.
By loosening one screw, the lamp
unit can be brought through the bot-
tom of the lamphouse and a new unit
replaced. There is only one screw
for adjusting the lamp forward,
backward or sideways. The conden-
ser mount is in two units, one teles-
coping into the other. Removal of
three screws is necessary to take off
the top magazine, and of but four
screws to take off the entire head
from the base. The star, intermittent
shaft, bushing and sprocket is a com-
plete unit, which can be taken from
the mechanism, without removing
any other part, by removing only
three screws.
The machine is shaft driven, with
belts eliminated. Holmes claims the
machine, and his portable, are the
only projectors shaft and gear driven
throughout. The positive drive, it
is claimed, eliminates take-up trouble.
Schenck and Mayer Say
Merger Report is False
(Continued from Pafie 1)
trip to New York was to assist in
marketing of a number of pictures
United Artists has completed.
Conference Issues
Block booking and producer-distributor theater operation are ex-
pected to be the two principal subjects under discussion at the confer-
ence on trade practices in the industry which will be held Oct. 10 In
New York.
These two issues, the principal ones in the Paramount case, long
have been a bone of contention between producers and distributors
on the one hand and exhibitors on the other. The extent to which
they apply to other companies in the industry besides Paramount is
regarded as the principal reason for calling the conference for it was
felt by the commission that to carry out its "cease and desist" man-
date against Paramount, it must bring action against nearly every
other company in the industry, in order not to be discriminatory in
its findings.
Protection also will come up for discussion, it is expected, to-
gether with various provisions of the uniform contract and workings
of the arbitration system.
Schenck arrived in New York
Tuesday and will remain for about
two months.
Barsky Not With Krelberg
Hollywood— T, T. CRud) Barsky
has terminated by mutual agree-
ment the connection of his produc-
•"" nrG;ani7ation with the Krelherp
Pictures Corp. Barsky state; that
)if ha« signed fo do a scries of fea-
tures for one of the larger organiza-
tions.
Plans for Trade Parley
are Speeded at Capital
(Continued from Page 1)
res<'nted by two delegates from each
zone, to be selected by exhibitor
members of board of arbitration, one
oO represent the chain houses and one
lO represent the owners of single
nouses and of groups of not exceed-
ing five theaters. This would make
o4 exhibitor delegates, each of whom
could have a vote. At the same time,
any exhibitor who wished to attend
the conference would be welcome and
there would be nothing to prevent
the theater owners' organizations
from sending groups to the meeting
to act in an advisory capacity to the
voting delegates; only the two dele-
gates from each of the 32 zones,
lowever, would have a vote.
No restrictions whatever are placed
jpon the attendance and voting of
producers or distributors, and the
commission is hopeful that both of
.hese branches of th industry will be
.00 per cent represented. Each pro-
ducer and each distributor will be en-
itled to one vote.
At the conference, various prac-
tices in the trade declared to be un-
air methods of competition will be
Jiscussed, and a code of ethics adopt-
ed. Future practices in the industry
Jepend on tiie outcome of the con-
erence for every member of the in-
Justy must prescribe to the code,
Dnce it is adopted, will become bind-
ng, on non-signers as well as sign-
ers of the agreement. Violations will
^esult in complaint filed by the com-
mission, with the only consideration
in passing on the case a decision as
to whether the code has been vio-
'ated. rather than on whether the
provision is fair or unfair.
Para. Boom Shown
by Former Earnings
(Continued from Page 1)
the comparison of earnings of the
last three years.
1927 1926 1925
1st qimr. .$2,067.27.^ $1,649,689 $l,.-?5,=;,808
2nd quar.. 1,456, 0.=;i 937,818 695,724
3rd quar 1,052,829 1,408,3.10
4th quar 1,960,477 2,258,190
New Policy for L. A. Forum
Los Angeles — The Forum will open
Sept. 19, under management of Pan-
tages. The feature will be Fox's
"Paid to Love," and six vaudeville
acts- on the bill.
Cordingley Refuses to Sell
Oswego, N. Y.— John E. Cording-
ley has refused offers of a chain the-
ater proposition with headquarters
in Buffalo to purchase his Slate, and
will continue to operate himself. The
house lias reopened after being
closed for the summer.
Tot.aI $3,600 815 $5,718,054
$ share $10.82 $18.39
Shares outs. 574,617 574,590 370,114
Two factors are responsible for the
improvement, according to "The
Journal." The release of several suc-
cessful films and increased income
from newly acquired theaters now be-
ginning to come into the treasury.
"Paramount now has three out-
standing films on Broadway for their
preliminary showings: 'Underworld,'
'The Way of All Flesh', and 'Wings',
all of which have been well received.
"In addition, three major films have
been released to theaters all over the
country — 'Beau Geste,' 'Rough Rid-
ers' and 'Chang'. Paramount is con-
sequently in strongest position ever
from the standpoint of profitable re-
leases. All of these films have been
made in the last year and a half, and
are responsible for the heavy inven-
tories carried over into this vear.
Paramount has not had as formidable
a list since it released 'Covered
Wagon' several years ago, and there
is no other producer that has a many
bio- films for release this year.
"Films are carried in inventory at
their initial cost. 75 per cent of which
is allocated against rentals from the
United .States and Canada, and 25
per cent against foreign rentals.
Within the first three months after
a picture is released 65 per cent of
the inventory allocated to America is
written off and, by the end of the
first year, OS per cent of this alloca-
tion is written ofT. Films are writ-
ten down to $1 at the end of two
years from date of release. The 25
per cent allocated to foreign coun-
tries is written off on a similar basis.
"Paramount last year made five or
six major films more than its usual
program, which are responsible for
the inventory of $25,485,765 as of
April 1. In addition to this ambi-
tious production program, an unusual
amount of real estate expansion and
theater building was done. All of
this was responsible for the increase
in bank loans to $12,717,811 as of
Reduction on Printing
Predicted by Yates
(Continued from Page 1)
highly trained organization of skilled
craftsmen to operate and supervise.
It means an increased investment but
this in turn means security and sta-
bility.
"However, the ultimate outcome of
efficiency is economy. The savings
made through efficiency may either
be paid out in profits and dividends
or they may take the form of a re-
duction in price and be passed along
to the consumers.
"The efficiency which Consolidated
has introduced into the laboratory
business needs no exposition. It is
apparent in the appearance and
equipment of our seven modern
plants, in the standardized high qual-
ity of every reel of Certified Prints
and in the reputation we enjoy
throughout the industry.
"Our efpciency has resulted in
economies. The savings which have
been passed along to each customer
in the form of price reductions have
already amounted to over three mil-
lion dollars and will amount to many
millions more.
"In addition through scientific
handling Consolidated has greatly in-
creased the average life of prints and
has done a great deal to secure their
proper handling in exchanges and
theaters, which likewise means a very
considerable saviny.
"Consolidated's policy of constant-
ly seeking improvement in every part
of the laboratory business will no
doubt lead to greater efficiencies; and
great efficiency will in turn lead to
greater economy and savings for the
entire industry."
Henry Ginsberg Reports
Foreign Sales Increase
(Continued from Page 1)
six weeks. He says that a notable
increase in sales is especially marked
in Spain, Portugal. Germany, Italy
and even Africa. Irving L. Walen-
stein of the company's coast unit is
in New York for the purpose of
planning with Ginsberg the -1927-28
production and exploitation cam-
paign.
April 1, 1927, besides an increase in
other current liabilities. Now that
these films held in inventory over the
summer have been released, and the
newly acquired properties are turn-
ing in profits, there will be a sub-
stantial reduction in bank loans and
accounts payable.
"In renting films to large theaters.
Paramount now receives a guarantee
and percentage of the gross instead
of a flat rental so, in the event of
films being very successful, a consid-
erably larger income is received than
under the former arrangement. The
present policy is fair to both producer
and exhibitor.
"Foreign business in the first six
months of this year was approxima-
tely 15 per cent ahead of the same
period a year ago.
"Another factor that has gone to
swell income this season has been
the installation of refrigerating ap-
paratus in large theaters, thereby
eliminating the former summer slump.
THE
^riday, Sept. 16. 1927
^^
DAILV
And That's That
Reciprocal Deals to
be Made by Brandt
(Continued from Page 1)
Europe in its campaign to secure
representation in "every worthwhile
city of the world."
Wherever possible Brandt plans to
establish direct representation for Co-
lumbia and to further that end will
enter into reciprocal arrangements
with foreign producers to serve as
tlieir distributors in the United
States.
"We are successfully operating on
such an arrangement in England to-
day," he says, "and believe in letting
foreign nationals handle all the busi-
ness details in their own respective
countries.
"I sincerely believe that much of
the success for the future distribu-
tion of foreign-made pictures will
eventually fall upon the shoulders of
independent producers in America.
American producers who have estab-
lished their own companies in Great
Britain, for example, cannot — or will
not — absorb the number of pictures
which the quota will bring about.
This means that many worthwhile
British pictures will never be distrib-
uted in the United States unless
American independent producers,
through their sources of distribution
provide the outlet.
"No so-called 'international' com-
pany will make affiliations with a few
of the British producers or other for-
eign factors. The ambitious foreign
independent will find that unless a
Hollywood — With seven of the new [definite association is established be-
- — By PHIL M. DALY
11 was a frame pure and simple
wliich gave Tom Gerety the high
lid wide on the golf tournament
outcome. Tom y'see, won the low
net getting a leg on THE FILM
DAILY cup and winning the Artliur
W. Stebbins trophy and was so cocky
about it — or surprised — that some of
the boys feared high hatting. Result,
Tom didn't even get a tumble in tiie
listings. Anyway, it's all over now,
and as Tom is too regular to brag
about his victory — or even squawk
on the other — we're giving this hand
to the fellow who took up golf to
stay thin and is winning — at golf.
FaHjia tvas a bit hesitant when
the Our Gang kids were invited to
take an airplane ride. "If it's just
'far a picture, okah, responded the
youth, "but for pleasure — ivell, my
name's Farina, not Levine."
"Billl" Warner, First National's
Kansas City manager, is some speed
demon, as an auto driver and film
salesman. He drove a car from Kan-
sas City to St. Louis in six hours
and 30 minutes. Crack passenger
trains make the same run in seven
hours and 30 minutes.
Columbia Studios at High
Peak of Activity
pictures for the 1927-28 schedule
practically completed, and several
others under way, Columbia has
reached the high peak of activity for
the new season.
'By Whose Hand?". Richard Cor-
tez, has left the cutting room. "Isle
of Forgotten Women," now in its
third week of production, is being
directed by George B. .S^i^z with a
cast headed by Conway Tearle, Dor-
othy Sebastian, Gibson Gowland and
.•Mice Calhoun. Louis J. Gasnier is
now at work on "Say It With
Sables," Claire Windsor's first for
Columbia. Production also has start-
ed on "The College Hero," featuring
Pauline Garon.
"U" Brooklyn Opening Oct. 9
Dan Michalove. general manager
of the Universal chain theaters, The-
atrical Enterprises, Inc., has set Oct.
9 as opening date for Universal's new
$1,500,000 Brooklyn theater. Arthur
Brilant has been appointed managing
I director of the Universal.
$250,000 Los Angeles House
Los Angeles — P. N. Snyder and
West Coast Junior Circuit, have en-
tered into a deal for building a the-
ater on the corner of Whittier and
Atlantic Blvds.. to seat 1,700 at a
cost of $250,000. The new theater
will be operated by the corporation
which owns the Red Mill, known as
the Holly-Mar Theaters.
tween him and an American inde-
pendent, he will have to depend sole-
ly upon his own country for a re-
turn on his investment.
Our company has already taken steps with
our British distributor, F. A. Enders of
FBO Ltd — to provide a market for several
pictures which he will produce in Enpland.
Other similar agreements will be entered into
with European independent producers where
the alliance will prove of mutual advantage.
This is in accord with my oft-expressed con-
viction that if foreign markets do their be^t
to support our independent pictures, then
we in turn should do our utmost to further
the interest of foreign independent protlucers
in the United States.
"We look forward to establishing a strong-
er bond between foreign-owned renting houses
and American independent producers b<>iidfs
that of sympathy. I feel th.it a definite
business relationship between British pro-
ducers and European producers is a vital
necessity. A closer linking of interests in
this manner will mean that Europe will re-
ceive a fair profit for foreign-maie pictures
in leturn for a definite patronage of Amer-
ican independently produced pictures.
"ft sh"uM i,e no more difficult fcr fircipn
producers to make pictures that v/ill pler.se
the American public than it has lieen for
American producers to make pictures accept-
able to the British and other peoples across
the sea. Human emotions are the same the
world over. If there had been a dearth of
pictures in the United States, as there has
been in England and on the Continent, the
people of the United States would gladlj
have welcomed foreign-made pictures.
"It is true that the theater circuit situl-
tion in the United States has made it in-
creasingly difficult to place certain pictures
before the American people, but even this
handicap can be overcome if a picture has
merit."
"King" Passing 300th Performance
At the end of the current week
"The King of Kings" will have
reached its 300th performance at the
Gaietv.
J. Lewris Goes Into Production
J. Lewis, former special sales rep-
resentative for Aesops Fables and
Topics of the Day, is scheduled to
start production shortly on a feature
comedy taken from the stage play,
"My Friend from India." This pro-
duction will be made in the east.
The
1928 Film
Year Book
Out
In January
Will Be
Bigger and Better
Than Ever
About the 1927 Film Year Book
They Said:
I know this book will be a help to everyone in the
entire industry.
ABE WARNER,
Warner Brothers
I wish to compliment the Film Daily on the won-
derful work in compiling the Year Book.
E. M. SAUNDERS,
Metro-Goldwyn-Mayer Pictures
It is a mine of information and is indispensable to
anyone seeking data on the film industry.
C. C. CARTWRIGHT,
of Shields & Co.
DAILY
Friday. Sept. 16, 1927
Net of $5.21 a Share for
American Seating Seen
Prospective increase of gross busi-
ness during the last half of 1927 in-
dicates that net profit of American
Seating will show a substantial in-
crease over last year with the net
for 1927 to be around the $5.21 a
share earned last year on the 230,000
shares of capital stock outstan'liitg,
observes "The Wall St. News." Last
year wa> the TiOst profitable.
Comparison of first six mouths"
earnings, first regarded as unfavor
able, indicated that, while net inconiv'
was less than 50 per cent of ihat
earned during the same period 'ast
year, the decline was due to reorgan-
iration and consolidation am deduc-
tion of $120. f 00 interest on (■(,;.ii)any
notes, issued in July of 1926 rather
than to any falling off of sales.
First six month sales totaled $.).-
(.52,89-1. compared with $3,7.") 7-.^ 2 ii
the same pftriod 1926, a dec'eii'.e ol"
bat $126..''48. Net income after all
charges, but before taxes in this i>er-
iod was $236,869. equal to $103 a
share on capital stock, contrasted with
$526,215. or $2.28 a share in the sim-
ilar time of 1926.
The company was reported by
President Boyd to have had unfilled
orders on its books on July 1 in ex-
cess of those at the same date in the
previous year. Further important
new contracts are understood to have
been booked since. The president
also stated that it is customary for
the first year's operations to average
only 30 per cent of total activity for
the full year.
;A strong financial position was
shown by the company's balance
sheet as of June 30. last. It had net
working capital of $6,430,115, and
ratio of current assets to current liabi-
lities was about 21 to 1.
Baltimore Garden Reopens
Baltimore — The Garden has re-
opened, after being closed for two
weeks for extensive alterations.
Maryland House Damaged by Fire
Church Hill. Md.— The Opera
House suffered severely in a fire
that burned the Town Hall, causing
$75,000 damage.
Lee Whittle At Baltimore Boulevard
Baltimore — Lee Whittle, formerly
on the staff at the Rivoli, is now
house manager of the Boulevard,
succeeding Charles Forrester. The
house is under supervision of Char-
les E. Nolte, manager of the Bel-
nord and Grand.
"U" Reopens Atmospheric House
Kansas City — Universal has re-
opened the remodelled Gladstone.
The house has been equipped with
an atmospheric type ceiling giving
the impression of an Italian sky.
Wembley Ready in January
London — Recent death of Jimmy
White will not alter plans of Ralph
Pugh in connection with the new
Wembley studios, now in construc-
tion. Pugh states work will continue
and opening is scheduled for Jan-
Newspaper Opinions
"Clancy's Kosher Wedding"
(FBO)
Hippodrome
AMERICAN—* * * If you like warfare
-<nrl comedy of the unsubtle variety you'll find
hoth these elements among those present at
"Clancy's Kosher Wedding." * * *
DAILY NEWS—* * * doesn't compare
favorably with the best of this sort of cinema.
It is cheaply constructed. • * * However, de-
"ipite the fact that continuity is pretty poor
.iiid woefully draggy for a comic film, it gets
fi'gles galore — iust as does every output of
this type. * • *
GRAPHIC—* * * This is neither the tenth
nor among the tenth best efforts made by
film executives to set the old stuff down in
-""■■'nid. George Sidney, convincingly the
Kosher part of Clancy's wedding, does the
best work in the picture, which isn't handing
Geori'e any bunch of laurel leaves. • • *
HERALD-TRIBUNE—* * * is just an-
other in that unfortunately endless series
wherein an Irishman and a Jew sock e^ch
ntVif-r with slapsticks all over the landscape.
while their children endeavor to arrange a
romance. * * •
SUN—* * • Little drops of "Abie," "Ko-
sher Kitty Kelly," "The Cohens and the
Kellys" and even "The Callahans and the
Murphys" are sprinkled over it — as thoueh
any amount of watering could make such
piffle entertaining. * * *
TELEGRAM—* * * We'll laugh at one fat
man and a banana pee, and smile at two
fat men and a banana peel. But when every-
body in sight begins falling down on the
slightest provocation it simply isn't funny any
more. Neither do we like to see it. * * '
WORLD — * * * A nice, invigorating, in-
spiring cinema spectacle, indicative, no doubt,
of the steady upward trend of the new art.
"Swim. Girl, Swim"
Paramount
Paramount
DAILY NEWS — * * * There isn't much
story attached to it. Yet it's swiftly done
and swimming sequences are really startling.
Bebe retains her title of feminine Barrymore-
Gilbert-Fairbanks. That girl can do most any-
thing. • • •
EVENING JOURNAL—* * * The sub-
titles are terrible, but even thoueh the plot
follows the usual formula of college stories
Bebe succeeds in making it entertaining. * * ♦
GRAPHIC—* * * Clarence Badger is re-
sponsible for the production of "Swim. Girl,
Swim," and has added a worthy contribution
to the lists of cinema efforts built around the
colleae atmosphere. * • *
HERALD-TRIBUNE—* * * The picture
itself is another of that endless chain of col-
lege film wherein you wish heartily that every
one would really die for good old Alma Mater.
* * *
TELEGRAM — * * * is sometimes interest-
ing in a Mack Sennett way, and its appear-
ance a vear ago might have caused a greater
stir. » • •
TELEGRAPH—* * * Of coiirse, it's Bebe
Daniels picture. The girl brings home the
bncon in large juicy chunks. It won't be
long now before she is dubbed the ace of all
comediennes — if indeed, she isn't that already,
TIMES — * * * This film isa merry speci-
men filled with nonsensical incidents, its com-
plications and shrieking suspense being sim-
ilar to the tactics adopted in Harold Lloyd's
comeHv, "The Fre*^hman." * * *
Wm?LD — * * * There is much splashing
slapstick in the water through scenes which
recall the old Sennett bathing girl scenes, and
Miss Daniels does her best to assume the as-
pect of a comic champion swimmer.
* » »
"The Joy Girl"
Fox
Roxy
DAILY MIRROR—* * * it is one off-
spring of the cinema that appears to be
tongue-tied, unattractive and unable to totter
more than a few steps without falling. * ♦ *
DAILY NEWS—* * * This magazine
story hy May Edginton made belter reading
than it does movie fare. While Olive Bor-
den succeeds in looking lovely, while sets are
picturesque, while photography — including a
colored insert — is beautiful, the story is much
like many that have been screened before.
However, it is of the type that always goes.
* * *
EVENING JOURNAL—* * *the story has
a good idea, but it was poorly developed.
Miss Borden does a lot of self-conscious pos-
ing before the camera, and the other players
merely walk through their parts. * * •
HERALD-TRIBUNE-* * * In the end it
becomes just another tale of a haughty heroine
who receives what the critics of the mauve
decade used to call her "comeuppance" and
then suddenly becomes a self-sacrificing in-
genue. * * *
SUN — * * * it moves along smoothly and
consistently in its own third rate groove and,
aiming to be nothing more than a gaudy
and well put together film, it at least fulfills
its mission. ♦ * ♦
TELEGRAM—* * * The only value of
such working girl tales as these, we believe,
lies in their proof that drama can be simul-
taneously immoral and dull. * • *
TELEGRAPH—* * * There are two color
sequences of Palm Beach which are pretty,
but don't mean anything. The direction is
smooth, but there is little action in what
should be an actionful tale, and not enough
plot injected to hold interest. * ♦ *
TIMES—* * * Although some of the inci-
dents in the story * * ♦ may be considered
highly improbable, the picture itself is so
well produced, with competent work by the
players, that it is an unfailing entertainment.
♦ #
WORLD—* * * Neil Hamilton as leading
man is, as is customarily the case, a handsome
and ingratiating lad, and Miss Borden is her
usual attractive and stylish self. ♦ * *
"The Life of Riley"
(First Nat'l)
Strand
DAILY MIRROR—* * * will give a good
time to m.iny. but it is by no means as good
as some of the things the Murray-Sidney or-
ganization has dene. * ♦ «
HERALD-TRIBUNE—* * * The gags are
cheap and obvious, the story is rambling and
the whole thing reminiscent of the ancient
days of slapstick film race, minus the skill
Mack Sennett used to bring to this type of
thing. * ♦ *
SUN — * * * might have been a legitimate
entertainment, if it had had even a faintly
decent storx^ a few comic episodes and even
one comedian with a respectable sense of
humor — but, alas, it is minus all of these.
* * *
TELEGRAPH—* * * The picture is poorly
directed and poorly cut. Some measure of
suspense is built up by the titles. » • *
TIMES—* * * Mr. Sidney is splendid as
Meyer and Mr. Murray gives a good per-
formance as the redoubtable Riley. Mr.
Hardy makes the most of his rougish role and
Miss Stedman is charming and natural as
Mrs. Jones. ♦ ♦ *
WORLD—* * * Completely obvious atid
painstakingly slapstick, "The Life of Riley '
disarms all criticism from the outset by play-
ing consistently for the stomach and exacting
therefrom laugh after laugh. * ♦ *
"The Cat and the Canary"
Universal
Colony
AMERICAN—* * * Somehow the punch
has been removed from the celluloid version.
Paul Leui, who directed the picture, has sub-
serviated story, situation, incident and char-
acters of camera effects, * * *
DAILY MIRROR—* * * The faults of the
screen story are the faults of the play. The
mystery is never fully explained. ♦ • * Yet
we derived almost as much a kick out of
the picture as the play — which says much.
» * *
DAILY NEWS—* * * It is as shivery as
anything the movies have yet offered * * *
AncJ as these lines are written, we expect the
lights to go out at any minute and a bony,
long nailed hand creep from out of the dark-
ness and , catch us by the throat. * * *
HERALD-TRIBUNE—* * * Paul Leni,
* * * has directed it with a proper feeling
for suspense and spooky atmosphere, thereby
turning the work into an interesting and ef-
fective film play, full of the correct ingre-
dients of its school. ♦ * *
TIMES — * * * has been turned into one
of the finest examples of motion picture art.
# * *
WORLD—* * * it is none the less artfully
approached, brilliantly photographed, and its
sequences dealing with murderous hards,
shadowed bookcases which swallow up their
victims, and ghastly movements in the moon-
light, come off with an effect of genuine ter-
ror. * » *
Forecasts Agree on Perioc
of Prosperity in 192'!
"Business forecasts seem quite gen
erally agreed that the outlook is fa-
vorable, that there will be a consider-
able expansion this Fall, and that
good business appears to be assured
for the year 1927 up to the end."
This is the manner in which "The
American Bankers Ass'n, Journal"
sums up indications for prosperity
next year.
"Comments on the present trade
position are not so uniform' 'the pub-
lication continues, "Reports of the var-
ious authorities, speaking from their
different viewpoints and experience,
and often guided by their individual
indexes, indicate that the unusual
seasonal recession this Summer has
been considerably more than normal,
or that business has been maintained
much more actively than normal, or
that there have been no fundamental
changes whatever. The more one
reads the more indefinite the picture
becomes.
"Our own 'guess,' judging from the
reports that come into the large com-
mercial banks and confirmed by the
condition of customers' financial state-
ments received, is that general trade
this Summer has run along in very
substantial volume, and while its ag-
gregate may not quite measure up to
the record year 1926, usually used for
comparison, if one looks back a few
years previous the current figures
make an impressive showing indeed."
Widest Balcony Span Claimed
Detroit — Fox's theater under con-
struction here will boast the widest
balcony span in the world, state its
sponsors. The grand lobby is six
stories high with elevator service to
all levels. The house is a revival of
the Hindoo Temple ty^pe of architec-
ture. It is brilliant in color and or-
namentation, all in the Burmese
style. Steel structure now il being
put into place. The building fronts
antire block between Columbia and
Montcalm Sts.
Briggs Quits Theater Activities
Richmond, Va,— Charles L. Briggs,
ass- ted with local theater activi-
ties ror many years, has resigned
from the Wilmer & Vincent organi-
zation to enter the real estate busi-
ness.
Working on Loew's Richmond
Richmond, Va. — Work is pro.gress
ing rapidly on the $1,000,000 Loe^\-
theater at Sixth and Grace Sts, It
!*; e.xpected to be ready for opening
January 1.
Kline Managing Hagerstown House
Hagerstown. Md. — R. Lee Kline,
formerly with the George W. Ben-
nethum interests of Philadelphia,
now is manager of the Marvland.
Deny Sale of Portland House
Portland, Ore. — The management
of the Columbia denies report that
the property has been purchased by
the Security Savings & Trust Co.
and would close its doors the end
of September. The theater is book-
ed up for the season.
■tf*-
iTHE
\TAeHl¥S?kPUt
oyplLMDOM
■m^^^^^mm^
VOL. XLI No. 66
AHDWEEKLY
FILM DIGEST
Sunday, September 18, 1927
Price 25 Cents
and the
canary
SmngonWp cfOie'mM-aua'sVnivmal/
HoUy'wood
The eyes of the industry
are on the West Coast.
What is the present trend
in production, how are
activities of the new year
shaping up? Keep pace
with developments in
production through
"Holly woodHappenings."
4(
No Bunk''
But concise and comprehensive presentation of all the
news of the industry WHILE IT IS NEWS, printed
without fear or favor — and service departments which
really serve. That is THE FILM DAILY policy which
has raised it to its present unique position as
The ISJeivspaper of Filmdorni
Shorts
New factors have in-
creased competition and
bettered short feature
quality. Play up short
subjects, but make sure
you play the best. A
guide to their quality may
be found in THE FILM
DAILY reviews.
MORE THAN
liiri;i1i''f.W
PATHE NEWS
in addition
to being the
world^s great-
est newsreel,
recording FIRST every important
happening in every part of the
world— is a thriUing, breath-tak-
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TRUTH IS STRANGER THAN FIC-
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the best motion picture theatres see
flashed on the screen in Pathe News a
marvelous pictorial panorama combin-
ing all the thrilling drama, heart-touch-
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humor and awe-inspiring spectacles
garnered from all corners of the earth
by the unrivalled news gathering or-
ganization of Pathe cameramen. Thou-
sands of wise showmen are advertising
and boosting this great entertainment
feature and reaping a harvest of good
will and dollars at the box-office. (Issued
twice a week.)
There is no substitute for Pathe
News — for 16 years the world*s
leading newsreeL
Pathe Exchange. Inc.
Ot HiLLE STUDIO Pictures - Pathc News
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The Dupont Trade Mark Has
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Dupont-Pathe
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<>HONE STILLWELL 7930
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o/'FILMDOM
ANDWEEKLY
FILM DIGEST
VOL. XLI No. 66
Sunday, Septembei 18, 1927
Esiabltihtd 1918
JOHN W. ALICOATE. Publishtr
INDEX
Page
Wll.DCAl /'ILMS. All Editorial by Miiiincc Kami 3
FlXAXCIAl. 4
KEIIEWS OF THE KEWEST FEATURES, by Lilian H'. Brcnnan S
HOLLYUOOn HAPPENINGS, by Harvey E. Goiuman 6
EASTERN STUDIO NEWS, "A LITTLE FROM LOTS.- by Ralph Wilk.. 7
FOREIGN MARKETS, by Jatnrs P. Ciitunii^ham g
EXPLOITOGRAMS, Compiled by Jafk Ilanmver in
AND THAT'S THAT, by Phil M. Daly 10
THE WEEK'S HEADLINES 10
THEATER EQUIPMENT AND MANAGEMENT, hy Michael L. Simmons. .U
THE PRESENTATION FIELD, by Charles F. Hynes 12
REVIEWS
CHAIN LIGHTNING S
COLLEGE S
CRUISE OF THE HELLION.... 5
OROP KICK 5
RETURN OF BOSTON BLACKIE 5
SKY HIGH SA UNDERS 5
SLIGHTLY USED 5
2 GIRLS WANTED 5
SHORT SUBJECTS.
FOR FRAMES AND LOBBY DISPLAYS
SEE PAGE 875
sac
FUmdom's greatest volume of information free
to subscribers to
THE FILM DAILY
NOW IN OUR NEW HOME
Distinctive
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250 West 54th Street
NEW rORK
Tdephonc: Columbu* 4MI'2'J
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The ART that PRESERVES YOUR ART
i.oDooDooaooooDooonoooDaDooDooDaoooooDi]DooDnDnoooonaDaDooooaQaooDDoonaaannDooDooooQoooD aoonnDonaoni
The hocovriotiv^
Last year one single famous train
earned over $6,000,000.00. This
achievement in railroading re-
flects the development of the
speed, safety and economy of the
modern locomotive.
Through a development equally
amazing. Consolidated has
achieved speed and safety in the
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made savings amounting to over
$3,000,000.00, which have been
passed along to their customers.
The assurance of on-time, safe
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of Certified Prints to every cor-
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1872
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JNC^
NEW YORK
LOS ANGELES
iTHE
;^€> NEWSPAPER
/OL. XLI No. 66
AHDWEEKLY
FILH DIGEST
Sunday, September 18, 1927
Price 25 Cents
RIRIKES LIKELY ONLY IN
TWINCITItyALTIMORE
Conference Slated Today in
Minneapolis-Baltimore
Has "Outlaw" Union
. With the exception of the Twin
Cities, where a meeting today is ex-
)ected to decide the issue, and of
■Jaltiniorc, where a number of subur-
lan houses are employing members
if an "outlaw" union, strike dangers
irtually have passed throughout the
ountry.
Minneapolis and St. Paul theater
perators and the stagehands are
neeting today to see if a settlement
annot be reached. Most of the dif-
iculty centers around demand of the
tagehands for one day's rest iii
even. Theaters have made a c«m-
romise offer, in an effort to prevent
walkout.
Strike of stagehands would be fol-
owed by walkout of operators in
he two cities, it is believed, with the
langer that the tie-up in addition
vould extend to all theaters of the
erritory operated by Finkclstein &
luben, which covers practically
very principal city of Minnesota.
(Continued on Page 12)
STOCK SHOWS, fILMS
LATEST Wi. WRINKLE
40 Companies to Operate on
Coast with 20 Houses to
Produce
Los Angeles — Establishment of
stock shows in conjunction with film
presentations is planned by Wesco,
according to report. Forty stock
companies are expected to operate
over the circuit with 20 outlying
houses expected to produce dramatic
shows. The first company opened
recently at the Rialto, South Pasa-
dena, and the experiment is reported
as successful.
Jeflf Lazarus of Wesco would not
comment on the company's reported
plans for combination film and stock
shows.
Jon Due Today After
Transcontinental Flight
Leo, the M-G-M trademark lion,
scheduled to arrive in New York
his morning, following a flight as
•assenger with Martin Jensen. The
)lane hopped ofT yesterday, instead
f today as originally planned, be-
ause of a report that weather con-
litions yesterday were ideal. The
tunt has been receiving unusual pub-
icitv.
Van Zandt is New Treas.
of Educational Company
Charles Van Zandt is new treas-
urer and comptroller of Educational
succeeding the late John W. Toone.
For the last two years the new Edu-
cational executive has headed a manu-
facturing firm. He was comptroller
for Famous in 1917 and 1918.
Finkelstein & Ruben Closes
Deal for Publix Alliance
Film College
Los Angeles — Classes start
Monday in the four-year mo-
tion picture course adopted by
the University of Southern
California. The curriculum in-
cludes architecture and the fine
arts, science and technique of
cinematography, scenario and
continuity writing.
Indiana "Blue" Law Test
W'arsaw, Ind. — A test case on Sun-
day shows in this country has been
instituted with arrest of the owner
and four employes of the Milfor('
theater. Sentiment on the issue is
divided.
Marcus Loew's Will Gives
Bulk to Widow and Sons
Fifty-five per cent of Marcus
Loew's estate will be bequeathed to
the widow and to his sons, Arthur
M. and David, and 40 per cent will
l)rovide a trust fund, income of which
will go to his widow, and inherited
on her death by the two sons, ac-
cording to provisions of the will made
public by Leopold Friedman, per-
(.Ccnitiuued on Page 12)
M-G-M Planning Radio Chain?
M-G-M plans a national land wire
hook-up for the sale of radio pro-
grams, according to a copyright ar-
ticle printed by "The New York
Sun." The proposed chain will in-
volve expenditures of from $1,000.-
000 to $3,000,000 annuallv, it is
claimed.
F. & R. to Operate Publix
Minneapolis House — Both
Join in New Deals
Minneapolis — Negotiations have
i)cen completed in the deal which al-
lies Northwest Theaters (Finkelstein
& Ruben) with Paramount and Pub-
lix.
L'ndcr terms of the agreement, the
Publix house under construction
here, will be operated under Finkel-
stein & Ruben management.
The agreement assures F. & R.
preference on Paramount service,
and future development of the cir-
cuit will be participated in by Para-
mount and Publix.
Some months ago, Publix started
construction of a 3,000-seat theater
here, following disagreement between
the circuit and Paramount. Previ-
ously at various times Publix had
sought an interest in the chain, but
without avail.
Rccentlv, the firm booked in a
block of Paramount pictures on tele-
graphic instructions from Eddie Ru-
ben in New York. The deal finally
was closed by M. L. Finkelstein, who
has just returned from New York.
Closing of the deal with F. & R.
was confirmed j'esterday at the Puli-
lix office.
Eckman Sails Following
Tribute from Film Men
Sam Eckman left last night on the
Olympic for England, where he is
o do special sales work for ^[-G-M.
rie was guest at a testimonial dinner
riven bv his associates and friends
It the Astor. About ISO attended,
ncluding executives of the leading
ilm companies and prominent exhi-
)itors from New York and New
ersey. Nathan Burkan was toast-
naster. Two steamer trunks were
)resented to Eckman.
Flinn Back
John C. Flinn. Pathe vice presi-
lent. has returned to New York from
he Coast.
IRRESPONSIBLE! c.xchangemeii and promoter.s, ])osing as
doctors hut really fake medicos, are touring the country with
a number of wildcat films dealing with venereal diseases, "red
lights" and kindred themes. Racked by box-ofifice titles, question-
al)Ie stories that step far out of bounds, and rafts of endorsements
from well-meaning but misinformed educators, clergy-men and
medical men, several of these pictures are reaping a box-oflFice
harvest.
There is money in thoni. That cannot be denied. But the line
should be drawn at commercializing the theater with the type of
picture which gets by only because of the morbid, sordid curios-
ity it satisfies in certain low minds. The exhibitor that turns over
his house to a subject of this nature does not deserve a second
thought. If he hasn't enough brains to realize that he is giving
(Continued from Page 4)
Hoffman Denies Mayer is
"Backing" Tiffany Firm
Denial that any new financial back-
ing is being sought by Tiffany is
made by M. H. Hofi'man. vice presi-
dent of the company, in commenting
on a report published in Hollywood
stating that Louis B. Mayer now is
interested in the companv and that
John M. Stahl is to become director
general. No negotiations with either
Mayer or .Stahl have been entered
into, says Hoffman, branding the re-
(Continued on Page 12)
Sam Sax Spikes Reports of
Any Merger by Gotham
Gotham will not merge with any other
company nor will it release through
any other organization, Sam .Sax de-
clared yesterday. He savs the out-
look for independents "never has
been brighter" predicting the years
will be "the biggest independents
ever had."
THE
■e&Sl
DAILV
Sunday, September 18, 1927
Vol. XLI Na. 66 Siioday. SepLIS , 1927 Priti 25 Cuts
JIHN W. ALICOAIE
Pumisnii
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Bisiness and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York, N. Y., under the act
of March 3, 1879. Terras (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday.
New York. Hollywood, California— Harvey
E. Gausman, Ambassador Hotel: 'Phone,
Drexel 7000 and Washington 9794. London-
Ernest W. Fredman, The Film Renter, 58.
Great Marlborough St., London, W. I. Ber-
lin— Liehtbildbuehne, Friedrichstrasse, 22'5.
Financial
Quotations
♦Am. Seat. Vtc...
*Am. Seat. Pfd...
*Balaban & Katz..
♦Bal. & Katz Vtc.
Eastman Kodak . .
*tFilm Inspection .
*First Nat'l Pfd..
Fox Film "A"...
tFox Theaters "A"
*tlntern'l Project.
Loew's, Inc
ttLoew's, 6s 41ww.
ttLoew's, 6s41 x-war
*M-G-M Pfd
*M. P. Cap. Corp.
Pathe Exchange...
tPathe Exch. "A".
ttPathe Exch. 7s37
Paramount F-P . . .
Paramount Pfd. . .
ttPar.Bway.5^<s51.
»*Roxy "A"
**Roxy Units . . . .
**Roxy Common . .
Skouras Bros.
Stan. Co. of Am. .
tTrans-Lux Screen
*Univ. Pictures . .
Univ. Pict. Pfd...
tWarner Bros. . . .
Warner Bros. "A".
171
169
66^
665i
High Low Close Sale^
47
48
58^ ....
TiVi, ....
169
5
100
66 K
17'A
9H
5454
104
99 ./s
25
7
SH
2654
96 /a
104M
119
100)4
55
5454
104
103i4
99^
99 -/s
"SH
'sy.
26/2
2b%
96'A
96/2
105
103/,
119
119
lOOM
100)4
34
32
36
33
11
10
.40
40
6854
67K
4J4
4/8
1,800
400
300
i.ioo
8
3
400
400
15
2,900
100
3
101
15^
23
101
1474
22 J4
40
68
4^
29
101
14%
22 K
600
iio
500
700
*Last Prices Quoted "'Bid and Asked (Over
the Counter)
tCurb Market ttBond Market
NOTE: Balaban & Katz is listed on the
Chicago T0tard ; Skouras on the St. Louis
Stock Exchange and Stanley in Philadelphia.
When you think of
INSURANCE
you are thinking of
S T E B B I N S
Specialists in Motion Picture
and Theatrical insurance for
the past twenty yean
Arthur W. Stebbins & Co., Inc.
1540 Broadway N. Y. C.
Bryant 3040
IL
Wildcat Films
(.Continued from Page 3)
his own theater a black eye, he should get all that is coming to
him anci more.
Therefore, it is up to the responsible theater owner to turn
the tables when a situation such as this develops in his town. It
won't require much effort. We suggest that the chief of police
be informed exactly what the picture is about. Then watch how
fast the authorities clamp down the lid.
Now the guardians of the industry's good name have girded
their loins, squared their shoulders and started on the warpath.
These psuedo-hygienic films are the target and before the last
shot is fired, filthy, dirty pictures are going to be laid low.
The Hays organization and exhibitor bodies are working
hand in hand in this movement. You should do your bit to fur-
ther the cause.
The crowd on the outside which is always ready to take a
good-sized crack at missteps this industry takes will be found
right on the job, as usual. The difficulty rests in the fact that
a whole industry stands in danger of indictment because a few
showmen are willing to turn bootlegger for the sake of temporary
gain.
Films of dubious nature have no place in a theater. Social
reform is commendable, but it must not be brought about in an
institution that has one excuse for existence; the fact that it is
a gathering place for clean amusement and entertainment where
women and children alike can assemble in search of innocent
pleasure.
KANN
Publix Signs "Miss America"
Joliet, 111. — Lois Delander, 16. wlio
won the title "Miss America," at the
Atlantic City beauty pageant has
been signed for a picture house tour
over Publix time by Great States
Theaters, Balaban & Katz subsidi-
ary. She is to receive, according to
)ier father, a minimum of $26,000
and probable maximum of $75,000.
Under terms of the contract Publix
is to have exclusive management of
Miss Delander for one year.
Welfare Society for Operators
Albany — The New York Projec-
tionists Equity, Inc. has been granted
a charter by the state secretary for
the purpose of promoting working
and intellectual conditions of its
members. Directors and incorpora-
tors are: Alexander A. Thompson.
New York City; James Dolan and
William Ehrlich of Brooklyn; Adolph
N. Maynard, Bronx; and James J.
McGrath, Hollis, N. Y.
Seattle Strand Has New Policy
Seattle — Adoption of a new policy
at the Strand calls for a change of
bill three times weekly.
BROOKS
THE NAME YOU GO BY
WHEN YOU GO TO BUY
ssTDTraa
POWMS AlVP UVIFOR.1VfS
37 BWAY, N.Y. TEL 5560 PENN.I
;ALS0 2S.OOO COSTUMES TO Bf MT '
Saxe to Enter Madison
Madison, Wis. — At Madison the
11,000,000 Capitol, new Saxe house
is expected to open No. 30. This
theater will have a seating capacity
of 2,300 and marks first entree of
Saxe into the local field, long a
stronghold of Fischer Paramount
I'heaters.
Renews Brooks Contract
Hollywood — Paramount has signed
^ouise Brooks to a new long-term
contract.
/.S.CHADV^/CAr
TEMPTATIONS
OFASHOPGIRtr
<S7,.^, BETTY COMPSbNt ■
w.th PAULINE GARON,^RM AND' KALlZ JrJ I
RAYMOND GLENN Directed iY TOMJERRIS-S
A FIRST DIVISION PICTURE
Murnau to Produce on Coast
F. W. Murnau will arrive in New
York Oct. 1 and- depart immediately
for Hollywood to fulfill his contract
with Fox which has five years to
run, Winfield R. Sheehan said yes-
terday refuting the report that Mur-
nau is to produce in Germany.
Bern in Berlin
Berlin— Paul Bern of M-G-M is
here seeking scenarios and players.
PATHE NEWS
wonderful service
in Hastings, Neb.
Hastings, Neb.
Sept. 16, 1927
Ray Hall, Editor,
Pathe News,
New York, N. Y.
Permit me to express
thanks for wonderful ser-
vice on news from Omaha
and PATHE is NEWS.
M. H, Garvin
The PEP of the PROGRAM
/'/(o/)[,'ci,N(; ;>/srRiMi -mnv;
Novelty Short Subjects
To 1;XI;H.ANCI1;S .^nA TDKATHliS
*\*^ ?-''> SI \ ( \ r M ,\\'l .. M \\ ■.itHlv ^,
Svenjone
^m Wherever
you go-
Plaza Hotels
are famous.
— In Boston
— in New York
— in London
Also in
' Hollywood
tt'o the
HOILVWOC D^
PIAIA
HoUywooJ, California
Sunday. September 18. 1927
—JXI^.
DAILV
ri
Buster Keaton xn
"CoUege"
Vniti'd Artiats Length: 1000 ft.
SOME OLD AND SOME NEW
GAGS BUT ALL OF THEM
GOOD FOR LAUGHS AND
iUDGING FROM THE AUDI-
;NCE it APPEARED THEY
WERE ALL ENJOYING THEM-
SELVES.
Cast. .. .Buster Keaton in another
of his sober faced riots. Turns oti
a lot of good tricks in th.is one. Aim
Cornwall the good looking "girl
friend". Others Harold Cioodwin,
Siiitz Edwards, Carl Harbaugh, Flor-
ence Turner.
Story and Production .... Comedy.
The clown of the campus is the role
provided Keaton in his latest, a yarn
about college life composed chiefly
of smart gags but involving enough
plot to keep the interest developing
to a first rate climax which is, the big
Vowing race where Buster becomes a
human rudder and astonishes even
himself by winning the race. Keaton
clowns in fine style and his antics
on the athletic field are certain to
prove at least mildly hilarious. The
picture moves right along from start
to finish and works up to a corking
climax in the race. Buster overcomes
his "inferiority complex" in time to
come out the hero and thus win the
girl.
Direction Jas. W. Home ;
first rate
Authors Carl Harbaugh-
Bryan Foy
Scenario Same
Photography J. D. Jennings-
Bert Haines; good.
Richard Barthelmesa in
"The Drop Kick"
First National Length: 6802 ft.
THEY'LL LIKE DICK AS THE
COLLEGE HERO WHO DROP
KICKS TO A DOUBLE HAPPY
ENDING. STORY AND ROLE
SUITS STAR SPLENDIDLY.
Cast Barthelmess always at
home in this kind of character. Does
very well. Barbara Kent the "sweet
si.xteen" of the party and Dorothy
Revier well cast as campus vamp.
Others Hedda Hopper, Eugene
Strong, Alberta Vaughn, James
Bradbury, Jr., Brooks Benedict, May-
nie Kelso.
Story and Production. .Romance;
from the story, "Glitter." This type
of college yarn fits Barthelmess to
a T. The story strikes a happy aver-
age of well sustained interest and has
the sort of situations that Barthel-
mess' admirers will enjoy. It has
college life for a background, a pleas-
ing romance, a good bit of suspense
and some thrills in the football game
climax, all of which supply Dick
with good opportunities. The se-
quence dealing with his unhappy af-
fair with a campus vamp is the only
weak link. A matter of honor prompts
Dick to of?er marriage but his mother
promptly settles the vamp and Dick
marries his sweetie.
Direction Millard Webb;
first rate.
Author Katherine Brush
Scenario Winifred Dunn
Photography Arthur Edeson-
Alvin Knechtel; good.
"Sky High Saunders"
Universal Length: 4393 ft.
SEASON OF AIRPLANE AD-
VENTURES AND CURRENT
LONG DISTANCE FLIGHTS
MAKE THE ARRIVAL OF THIS
ONE PARTICULARLY TIMELY.
Cast Al Wilson, stunt flyer,
provides some mighty thrilling and
realistic exhibitions. Bud Osborne
the Hying smuggler and Elsie Tarron
the pretty victim of the designing
villain. Others Frank Rice, l-raiik
Toiiiick, Billy Jones, Art docbel.
Story and Production Air melo-
drama. Right now when the world
si-cnis topsy turvy with aviators
taking off for new and distant ports
at every turn of the clock it would
seem that Universal has a really
timely release in "Sky High Saun-
ders", an air thriller in which Al
Wilson provides a series of amazing
air stunts that offer a full hour of
genuine excitement. The story is the
conventional triangle affair with hero
outwitting his rival and most of the
combat taking place in the air which
naturally provides for unusual thrills.
Hero Al Wilson plays the dual role
of twin brothers and hasn't an idle
moment from start to finish. A fight
on the wing of the plane is one f>f
the big moments.
Direction Bruce Mitchell :
ijood
Author Same
Scenario Sani'-
Photog^raphy Wm. Adams;
eood
Buck Jones in
"Chain Lightning"
Fox Length: 6033 ft.
RUSTLER FEUD THAT HAS
TEEMING GOOD ACTION AND
OFFERS BUCK JONES A SE-
RIES OF GRANDSTAND HERO
PLAYS. GOOD FAST TEMPO
ALL THE WAY.
Cast Jones again the fearless
hero. Has a splendid role with un-
limited opportunities for new tac-
tics. Jack Baston the usual villain.
Others Dione Ellis, Ted McNamara,
Wm. Welch, Gene Cameron.
Story and Production. .. .Western.
"Chain Lightning" has one of those
range feuds for a plot and quite nat-
urally serves up a thoroughly ac-
tionful bit of entertainment. It will
delight the Jones followers and fur-
nish plenty of thrills for each and
2very admirer of western pictures.
Buck plays a lightning gunman who
goes to San Francisco to live down
his reputation but instead runs head-
long into the gang of rustlers he has
been evading and, quite incidentally,
meets the girl who figures in the
fadeout. Buck is just in time to
save her from the rustler leader and
thereafter it is pretty much a matter
-if who is the best man. Naturally
Buck is the gentleman in question
md after duly thrilling complications
he marches off with the girl.
Ifirection Lambert Hillyer;
good.
Author Chas. A. Seltzer
Scenario Lambert Hillyer
Photography Reginald Lyons,
very good.
Janet Gaynor in
"2 Girls Wanted"
Fox Length: 6293 ft.
PLEASING STAR MAKES UP
IN A MEASURE FOR A LIGHT
WEIGHT STORY. LITTLE OR
NO ACTION IN THE SIX
REELS BUT SOME CUTE RO-
MANCE AND FAIR COMEDY.
Cast. .. .Janet Gaynor thoroughly
cute and pleasing. Her performance
likely to hold them where the story
would not. Glenn Tryon never giv-
en an opportunity to inject any of
his sprightly comedy. Doris Lloyd
good as a prim secretary. Others Ben
Bard, Marie Mosquini, Jos. Caw-
thorn, Alice Mills, Wm. Tooker.
Story and Production .... Comedy
drama. Janet Gaynor's winsomeness,
her youthful charm and pleasing per-
sonality, will go far toward putting
the picture over. The story is light,
— little or no action for six reels —
and far too scant in situations for the
number of reels consumed in its
telling. Unimportant incidents have
been dwelled upon at length in many
instances, thus extending the footage
beyond the point of sustained inter-
est. Janet Gavnor is the pretty young
job seeker who meets up with rom-
.-ince and adventure of a mild enough
sort and after some complications she
marries the rich lad.
Dir<^ion Alfred E. Green;
only fair
Author Gladys Unger
Scenario Seton I. Miller
Photography . . Geo. Schneiderman ;
good
"The Return of Boston
Blackie"
First Div. Pict. Length: 5865 ft.
FAIRLY INTERESTING
CROOK PLAY. NOT CON-
VINCING ENOUGH IN ITS
DEVELOPMENT TO MAKE IT
ESPECIALLY EXCITING.
Cast Corliss Palmer the
sprightly blonde who saves her
father from a vamp, Rosemary
Cooper. Raymond Glenn the good
looking crook, bent on going
straight. Others Coit Albertson,
Wm. Worthington, Florence Mix. J.
P. Lockney, Violet Palmer and
Strongheart, the dog.
Story and Production .... Crook
melodrama. "The Return of Boston
Blackie" offers a series of fairly
thrilling adventures and includes a
romance that will please the popular
fancy. It tells the story of Boston
Blackie, notorious gentleman crook,
who reforms and endeavors to lead a
certain pretty blonde on to the same
straight and narrow when he dis-
covers she has stolen a necklace from
a cabaret dancer. He doesn't know-
that the girl is merely retrieving her
mother's jewel bestowed on the dan-
cer by her father whom she has de-
cided to save from the vamp. How
Boston Blackie figures in saving the
dav for the girl and her family,
offers good action and concludes
with the girl in his arms.
Direction Harry Hoyt ;
satisfactory'
Author Tack Bovle
Scenario Leah Baird
Photography Not credited;
"SKghtly Used"
Warmer Bros. Length: 6412 ft.
clever and amusing com-
plications make for en-
tertaining picture. good
:ast topped off by pretty
MAY McAVOY.
Cast.... May McAvoy pleasing at
all times. Conrad Nagel good as the
husband of her imagination. Has a
solo pantomime bit that he does ex-
ceptionally well. Others .'\udrey
Ferris, Robert Agnew, Anders R.m-
dolf, Eugenie Besserer, Arthur Ran-
kin.
Story and Production. . . . Comedy
romance. The plot's a good one and
it has been put to good use. Direc-
tor Archie Mayo has handled this
nicelv and for pleasing light comedy
"Slightly Used" fills the bill very
satisfactorily. There's a fine cast
with May McAvoy quite a charming
self-appointed "widow". The story
deals with her ruse about a secret
wedding to an army officer whose
name she picks from a newt^pniier
and of his untimely "death" when
May suddenly finds a boy she thinks
she loves. It happens that the army
oiricer arrives and pretends to be a
friend of the "dead" man. After
making the guilty "widow" thor-
oughly uncomfortable he discloses his
true identity and the "widow" be-
comes his wife.
Direction. . ..'\rchie L. Mavo; good
Author Melvin Crosnian
Scenario C. Graham Baker
Photography ...Hal Mohr; good
*The Cruise of the Hellion"
Rayart^S. R. Length: 6089 ft.
VIRILE SEA TALE WITH
PLENTY OF THRILLING AC-
TION AND FINE SEA ATMOS-
PHERE. INTERESTING STORY
THAT HAS BEEN GIVEN FIRST
RATE DEVELOPMENT.
Cast. .. .Donald Keith the young
ne'er do well who finds regeneration
upon the sea. Tom Santschi tlie bru-
tal first mate and Sheldon Lewis the
inebriate captain. Edna Murphy the
blonde heroine.
Others '.•'rancis
Ford, Sailor Sharkey, Chas. K.
French. Splendid cast.
Story and Production. . . .Sea melo-
drama of the briny is very well
done in this thrilling yarn of brute
strength and youthful courage, a
story of a young lad's regeneration
planned by his father but becoming
far more vigorous than the parent
had ever dreamed. There is plenty of
live action here and the atmosphere
of the sea, aboard a well-seasoned
old sailing vessel leaves little to be
desired in the way of realism. The
good looking hero has a long and
hectic series of adventures before he
finally lands home all cured of his
"Follies" complex and set to marry
the sea captain's daughter.
Direction Duke Worne ;
first rate.
Author Geo. W. Pyper
Scenario Same
Photography .. Walter Griflfin; good
HOLLYWOOD
HAPPENINGS
oypiLMDOM
ANDWEEKLY
FILM DIGEST
^imm
By
Harvey E. Qausman
Brabin Directing "Valley of Giants"
George Fawcett, who supported Milton Sills
in "Hard Boiled Haggerty," has been assign-
ed to another role with Sills in "The Valley
of the Giants." Additions to the cast are
Yola d'Avril, Paul Hurst, Charles Sellen and
Phil Brady. Doris Kenyon is leading woman.
Arthur Stone has a comedy role. Charles
Brabin is directing.
* * *
Start "Side Show"
W. C. Fields and Chester Conklin have
started work in the menagerie in Universal
City, taking atmospheric shots for their first
comedy "Side Show." Cissy Fitzgerald has
a role. Mary Brian and Jack Luden have
the juvenile leads. John Waters is di-
recting.
* ♦ *
Marjorie Daw Opposite McCoy
Marjorie Daw will play opposite Tim Mc-
Coy in "Spoilers of the West," which W. S.
Van Dyke will direct. The original is by
Madeline Ruthven and Ross Wills, who also
wrote "The Frontiersman" and "Wyoming,"
McCoy's latest frontier dramas, which Van
Dyke also directed.
* * ♦
Plan Padjans' Next
Jack Padjans and his staff are considering
several stories and expect to start production
on the second Pathe vehicle in a week. Peggy
Montgomery, Peggy O'Day, Peggy Shaw, Ed-
ward Brady, William Steele and Edward Ce-
cil are in the cast. Padjans first picture is
"Square Shooting."
* * *
Preparing "McGinty" Script
John McDermott is working on the adapta-
tion and continuity of "Down Went McGinty"
in which Charlie Murray will be featured.
Sidney Lazarus is also working on the adap-
tation. E. M. Asher will be production man-
ager.
* + *
Fox Signs June Collyer
June Collyer is the latest to be added to
Fox's list of contracted players. Miss Coll-
yer played in "East Side West Side," di-
rected by Allan Dwan.
* ♦ ♦
Sloane Directing "Blue Danube"
Paul Sloane, director under contract to Ce-
cil B. De Mille, not only is to direct "The
Blue Danube," starring Leatrice Joy, but is
writing his own continuity.
* ♦ ♦
Hawks with Universal ^
J. G. Hawks, until recently scenario editor
for F B O, has joined Universal, according to
Ixlward J. Montague, scenario editor-in-chief
of the Laemmle organization.
* * *
Barney Glaser Adapting
Barney Glaser, having completed the script
of "Louisiana" for George Fitzmaurice, is
now at work on adaptation and continuity of
"The Barker," Kenyon Nicholson's stage play,
which will be another Fitzmaurice special and
a future vehicle for Milton Sills.
* * *
Agnew Starred in "College Hero"
With the selection of Bobby Agnew for
the title role of "The College Hero," pro-
duction starts immediately on this new Co-
lumbia production.
* * *
Billie Dove's Next
Mort Blumenstock is adapting "Once There
Was a Princess" for Billie Dove's future use.
Carey Wilson is preparing the continuity and
will be the production manager.
* * *
Fox to do "Balaoo"
"Balaoo," a mystery play by Gaston Le-
roux, will be produced by Fox with Eidmund
Lowe and June Collyer in leading roles.
* * *
Bess Meredyth Assigned
Bess Meredyth has been assigned to adapt
Warner Fabian's novel, "Sailors' Wives," in
which Mary Astor and Lloyd Hughes will
be featured under production management of
Henry Hobart.
* * *
Feature Franklin Pangborn
Franklin Pangborn, stage comedian, is be-
ing featured in support of Marie Prevost in
""The Girl in the Pullman," for Pathe.
Pick Fairbanks' Title
"Over the Andes" has definitely been de-
cided on as the title of Douglas Fairbanks'
next, originally called "The Gaucho."
* ♦ *
Frederick Reel Adapts Story
Frederick Reel, Jr., has been engaged by
Dale Hanshaw of Sierra Pictures to adapt
J. R. Ramsey's original story for T. Roy
Barnes. Horace B. Carpenter will direct.
* * *
Leo Kelly with Chadwick
Leo Kelly has a prominent part in "The
Law of the Island," an I. E. Chadwick pro-
duction.
* * *
New Wilson Story Chosen
"Sky Skidders" has been chosen as the
first of the new series of Universal air pic-
tures which will star Al Wilson. Bruce
Mitchell will direct.
* ♦ *
Sue Carroll Signed
Sue Carroll will play the ingenue lead in
Universal's production "The Cohens and the
Kellys in Paris". Gertrude Astor and Kate
Price also have been added to the cast.
* * *
"Open Range" Completed
Lane Chandler and Betty Bronson have
completed their first western picture for Para-
mount, a Zane Grey story, called "Open
Range".
* * *
"Side Show" Continuity Completed
Percy Heath, Eddie Moran and Donald
Davis, are completing the continuity lor the
first W. C. Fields-Chester Conklin co-starring
vehicle. "The Side Show".
* ♦ ♦
"Serenade" is Menjou Title
"Serenade", has been definitely selected as
the title for the next Adolph Menjou picture.
The story is by Ernest Vadja rriginally
titled "The Musician". H. D'Abbadie D'
Arrast has been selected to direct.
* * *
Paton to Direct Dog Film
Stuart Paton has been signed to direct
"The Dog of War," featuring M-G-M's
new canine star, "Flash."
* * *
Asther Opposite Pola Negri
Nils Asther has been signed by Paramount
to play opposite Pola Negri in "Rachel."
under direction of Rowland V. Lee.
* * *
"Big Game Hunt" Next Beery-Hatton
Wallace Beery and Raymond Hatton have
completed "Now We're in the Air," and will
next do "The Big Game Hunt," Frank
Strayer will direct.
* * *
Neill to Direct Marmont
R. William Neill has been assigned by Sam
Sax, Gotham president, to direct Percy Mar-
mont in "The Fruits of Divorce," the fifth
of a series of twelve Gothams on this season's
schedule.
* * *
Beaumont to Direct Novarro
Harry Beaumont will direct Ramon No-
varro in that star's new M-G-M vehicle based
on incidents in the life of Louis the Four-
teenth.
* ♦ *
Green Directing Olive Borden
Al Green will direct "Come to My House,"
starring Olive Borden for Fox.
* * *
Twomley Preparing Script
Jack Twomley is adapting "13 Washing-
ton Square," by Leroy Scott, for Mel Brown's
direction at Universal.
* * *
Lina Basquette with Menjou
r.ina Basquette will support Adolphe Men-
jou in "Serenade."
* * *
Boylan Titling "Publicity Madness"
Malcolm Stuart Boylan is doing the titles
on "Publicity Madness," starring Edmund
Lowe and Lois Moran for Fox.
Pick "Shepherd" Cast
Late additions to the cast of "The Shep-
herd of the Hills," which First National is
making from Harold Bell Wright's novel, are
Romaine Fielding, Eugenia Besserer, Otis
Harlan, Joseph Bennett, Ena Gregory and
John Westwood. Molly O'Day has been given
the role of the heroine. John Boles will
play opposite, while Alec B. Francis will
enact the title role.
"Man Crazy" for Mulhall-MackaDl
Casting is nearing completion for the next
First National picture featuring the teamed
Jack Mulhall and Dorothy Mackaill. John
Francis Dillon will direct under the produc-
tion management of Charles R. Rogers.
"Man Crazy" is an adaptation of the Satur-
day Evening Post story, "Clarrisa of the
Post Road" by Grace Sartwell Mason. In
the cast will be Edythe Chapman, Walter
McGrail, Phillips Smalley, Ray Hallor, John
C. Fowler, Scptt Seaton and Charles Green.
* * *
Maloney Directing Coleman
"The Boss of the Rustler's Roost," Don
Coleman's first feature is Ford i. Beeue s
adaptation of an original by D. W. Hoffman.
Eugenia Gilbert is leading woman and the
cast includes Tom London, Ben Corbett, Al
Hart, Jack Perrin and Frank Clark. Leo
Maloney is directing.
* * ♦
Bartholomae on Adaptation
Al Rockett, production manager for First
National, has assigned Phillip Bartholomae to
adapt "The Butter and Egg Man," George
S. Kaufman's stage comedy which will have
Dorothy Mackaill and Jack Mulhall featured.
Richard Wallace will direct.
"Bowery Rose" Progressing
"Bowery Rose," an Excellent feature, is
well along the road to completion. It will
follow "Broadway Madness" into exhibition.
In the cast are Gladys Hulette, Pat O'-Malley,
Hedda Hopper, Ernest Hilliard, Kate Bruce,
Leo White, Pat Hartigan, Jack Chefee, James
Fitzgerald, Morris Selvage, Pauline Parr,
Webb Dillon, Howard Mitchell, Louis Stern,
Flo Lebrae, Cecil Holland and Mike O'Con-
Pembroke Directing "Polly"
The James Ormont Studios, producing a
number of features for First Division Dis-
tributors announce complete cast and director
of "Polly of the Movies." Gertrude Short,
Jason Robards, Stuart Holmes, Corliss Pal-
mer, Rose Dione, and Jack Richardson are
in the cast. Scott Pembroke will direct.
* * *
Fox Stars Resting
Olive Borden has just finished "Pajamas"
and Lois Moran has completed "Publicity
Madness." Janet Gaynor, since completing
"2 Girls Wanted," has been resting prepara-
tory to beginning work in her next vehicle
with Charles Farrell, which will be directed
by Frank Borzage.
* * *
Bebe Daniels on Location
Bebe Daniels and her company making
"She's a Sheik" is in Guadalupe, in the Mo-
jave desert, where they will take over the
tent town erected by John Waters while di-
recting the exterior scenes for "Beau Sa-
breur."
* * *
Nancy Carroll with Virginia Valli
Nancy Carroll will have a role in support
of Virginia Valli in "Ladies Must Dress."
Other members of the cast include Lawrence
Gray, Earle Foxe and Hallam Cooley.
* * *
Chadwick Completes "Naughty"
"Naughty," one of the Pauline Garon feat-
ures which Chadwick has produced, is edited
and scheduled for immediate release. Johnny
Harrori and Walter Hiers are in the cast.
HamptBn del Ruth directed.
* * *
Roland Drew in "Ramona"
■The role of "Felipe" in Helen Hunt Jack-
son's "Ramona" which Inspiration and Ed-
win Carewe are producing for United Artists,
with Dolores Del Rio as star, has been as- I
signed to Roland Drew.
To Star Bancroft
"Honky Tonk" will be the title of George
Bancroft's next vehicle for Paramount under
a new contract signed recently. Joseph von
Sternberg who directed the Ben Hecht story
will direct.
* * ♦
Colleen Moore Starts
Gerald Duffy is putting the finishing touches
to the next Colleen Moore picture, tentatively
titled "Tell the World," from Howard
Young's story. Marshall Neilan is directing.
* * *
Effie EUsler in "Honeymoon Hate"
Effie Ellsler is again under direction of
Luther Reed, who is making "Honeymoon
Hate," starring Florence Vidor a Paramount
picture. Miss Ellsler played role in "Evening
Clothes," which Reed also directed.
Next for Langdon
Arthur Ripley, assisted by Clarence Hen-
necke, T. D. Moreno and James Langdon, is
completing the treatment of the next Harry
Langdon picture, tentatively titled "The Nine-
teenth Hole."
* ♦ *
Edeson in "Blue Danube"
Robert Edeson has just been cast for one
of the featured roles in "The Blue Danube,"
to be filmed by De Mille.
* * *
Fishbeck on "Honeymoon Hate"
Harry Fishbeck, Paramount cameraman,
has been assigned to his second Florence
Vidor picture, "Honeymoon Hate."
* * *
Tucker in "Women's Wares"
Richard Tucker has a featured role in
"Women's Wares," Tiffany production.
* * ♦
Fox Starts Two Comedies
With four two-reel comedies for the fall
season completed in advance of schedule pro-
duction is under way on two additional Fox
comedies, "A Silly Sailor" and " Four Faces
West."
* ♦ *
Lang to Direct "College Hero"
Walter Lang will direct "The College
Hero" for Columbia.
* * ♦
Cruze Signs Julia Myatt
Having completed work in "The Girl in
the Pullman" for Metropolitan, Julia Myatt
has been engaged by James Cruze for "On
to Reno."
* * *
Johnson Gags "Gorilla"
Henry Johnson did the comedy gag work
on "The Gorilla" by Ralph Spence which Al
Santell is directing for First National.
HAROLD
SHUMATE
Originals — Adaptations
For
Lasky — M. G. M,
Universal — Fox
Management
Edward Small Company
FREELANCING
WHATS GOING ON
AND WHO'S WHO
FROM STUDIO STAGES
AROUND NEW YORK
Eastern Studios
A WEEKLY DIG18T
OF SNAPPY ITEMS
COVERING EASTERN
PICTURE PRODUCTION
Dorothy Farnum to France
Dorothy I-'ariiuni, M-(j-M scenar-
ist, is aboard the lie de France, Eu-
rope-bound to gather material for a
new story.
Gilson in Europe
Charles Gilson, veteran cameraman,
is in Europe, photographing subjects
for Movietone.
Mrs. WUde Here
Ted Wilde, who is directing the
Harold Lloyd picture, as yet untitled,
has been joined by Mrs. Wilde, who
came from Hollywood.
Tellegen on Stage
Lou Tellegen and Charlotte Walk-
er, who are featured in "The Con-
stant Wife," will open their road tour
in Pennsylvania.
Lloyd to Miss Fight
Harold Lloyd will be unable to at-
tend the Dempsey-Tunney fight, as
his production schedule calls for the
filming of a horsecar sequence on
Broadway. Exteriors will be taken
at the Yankee Stadium, with the New
York Americans in action. 'ted
Wilde, Lloyd's director, directed
Babe Ruth in "Babe Comes Home."
West Point Unit to Hollywood
Edward Sedgwick, the director,
William Haines, Joan Crawford, Wil-
liam Blakewell, Ralph Emerson, Neil
Neilly and other members of the M-
G-M unit, who have been taking ex-
teriors at West Point, have returned
to the Coast. Jo^seph Morgan photo-
graphed the scenes.
Kane Unit to Coast
Members of the Robert T. Kane
unit will leave Wednesday for Holly-
wood, stooping off in Chicago to at-
tend the Dempsey-Tunney fight. In
the party will be Director Joseph C.
Boyle, Production Manager Leland
Hayward, Forrest Halsey, Earle Roe-
buck and Dolph Zimmer. Charles
McGuire, Ernest Haller and -William
F. Schurr made the trip to the Coast
by boat.
E. M. KRAUS
Artcraft Theatrical Enterprises
Motion Pictores
Personal representative for
STARS and DIRECTORS
1595 Broadway
New York City
Phone— Lackawanna 4288
A Little from "Lots"
Bj RALPH WILK
TO Buster Keaton must go credit
for getting Ernest Orsatti into
baseball. Ernest played on Buster's
studio team and finally listened to
Buster's plea that he try out with a
professional club. Ernest is now
with the St. Louis Cardinals, playing
right field. In the winter, he acts in
Hollywood studios.
* * ♦
By the xvay, Buster who
likes to "bust them on the
)iose" with his bat, is recover-
ing from an injury to his
nose. He was busted on the
nose while catching.
* ♦ ♦
Our passing Show: Sol Lesser, J.
J. McCarthy, Vic Shapiro, Arthur
H. Jacobs, Fred Niblo, Jr., Bob Lis-
man, George Meeker, Marion Coak-
ley and Jack McGowan at the open-
ing of George M. Cohan's "The
Cyclone."
* * *
Billy Vidabeck, who was in
"Knockout Reilly," is a mem-
ber of Gene Tunney's training
camp. Richard Dix and Mai
St. Clair always took much in-
terest in Billy's very dry wit.
* * *
Ivan Lebedoff's walking stick is
getting much publicity in Hollywood.
When we reach the Coast _ we ex-
pect to grip Ivan's hand so long
that he %mll cry, "Ivanoff." A bad
pun, but a merry one — maybe.
* ♦ *
Martin Stern, the exploi-
teer,, expects his protege,
Ethel Hertel, the swimming
champion, to break several
records next year.
* * *
Al Lichtman, Joe Plunkett, Abe
Meyer and Leon Britton attended
the premiere of "10 Per Cent," which
is being presented by Hy Kraft and
Tommy Jackson.
* * :!C
Additional members of our
Hatless Club are Bert Adler,
Eric Nissen, Greta's brother,
and Barton Adams.
* * *
Hortense Schorr ayid George
Morris are interested readers
of the "New York Sunday
World." Hortense looks for
brother Joe's articles, while
George reads sister Virginia's
material.
* * *
William Morris and several mem-
bers of his staff will attend the
Dempsey-Tunney affair. The book-
ing agent has handled the theatrical
tours of most of the fistic cham-
pions.
* ♦ *
We are wondering whether Fred
Thomson will be at the ringside
when the battle starts. He is a very
good friend of Tunney and saw ser-
vice with him in France. William
Russell is another star who favors
Tunney over Dempsey. However,
Jack has a legion of followers in the
movie colony.
* * •
Hugh Miller, who was in
"Loves of Sunya," gives an ex-
cellent performance in "Pick-
wick," now at the Empire.
Hugh enacts the role of Alfred
Jingle.
« ♦ ♦
Ray Foster, the "Florenz
Ziegfeld of the movies," has
returned from Hollywood,
where he made "The Fruit
of Adventure." Ray is armed
with a new Mitchell camera.
* ♦ *
Sam Forrest, formerly of the
Paramount Long Island studio,
staged "The Baby Cyclone," while
Paul Dickey, also one time at the
studio, directed "Shannons of
Broadway," James Gleason's new
comedy.
* * *
George Godfrey, dusky heavy-
weight, who played in "Old Iron-
sides," sunk Mr. Monte Munn in a
bout in Brooklyn Wednesday. God-
frey is a big favorite on the Coast.
* * *
Several years ago, Goldwyn made
"Mr. Barnes of New York." Now
"Mr. Barnes of New York" has
come to Hollywood in the person of
Howard Barnes, formerly of the
World, and incidentally, Howard is
now Sam Goldwyn' s Coast publicity
man.
* ♦ *
Years ago another news-
paperman (Joke) said, "Go
West, young man." At last,
we have heeded his advice
and we are now headed for
Hollywood. We will be there
several weeks and expect to
see many old friends.
* * *
Several former associates of Har-
old Hendee, who was in charge of
the research department at the Par-
amount Long Island studio, attended
the dress rehearsal and premiere of
"The Triumphant Bachelor," which
marks Harold's return to the stage.
* * *
E. M. Kraus of the Artcraft
Theatrical Enterprises, has
placed Sidney Holden, scenar-
ist, under contract. Holden is
also a song writer and his
"Yankee Rose" was popular.
* * ♦
Eddie Dunn, whose father is a
sea captain, is mxiking the trip to
Hollywood by boat. Eddie is a vet-
eran actor, having started at Vita-
graph several years ago.
Gertrude Turchin, whose
hobby is collecting autograph-
ed portraits of screen celebri-
ties, is now with the First Di-
vision publicity department.
* ♦ *
More Passing Show : Joe Schenck
and Thotnas Moore dodging traffic
071 Seventh Ave.; the two Sam^ —
Katz and Dembow — in a non-stop
hiking match on Fifth Ave.; Jay
Packard and Dore Davidson in
earnest conversation on Broadway.
* * *
It is extremely doubtful
that Eddie Cantor unll make
a comedy in the East. He is
working very hard in the
"Follies," and at each per-
f<y>-mance, announces that he
will return to Hollywood next
May.
* ♦ ♦
I'hilip Hurn, the scenarist, son-in-
law of Gertrude Atherton, has writ-
ten "Heaven and Hell," a new play,
which will be produced in New York
in November.
* * *
Robert Ames and Louis Calhern
are among the actors who deserted
the screen in favor of the stage.
* * *
Jack McGowan, co-author of
"Tenth Avenue," wandered over to
Sixth Ave. to see "The Baby Cy-
clone." Jack, who also writes titles
and scenarios, is a confirmed first-
nighter, as is Arthur Caesar.
* * *
Eddie Sutherland and Mon^
te Brice will, no doubt, start
to read the Nation now that
their friend, Heywood Broun,
can say "what he pleases," in
that magazine.
4c * *
"A Little from Lots" feels flat-
tered, "A lot on the lot" and "A lot
about the lot" have been established
since this column was inatigurated.
FRANK ZUCKER
A. S. C.
Cinem atographer
'Phones:
Wadsworth 5650
Wisconsin 0610
CAMERAMAN
Bell & Howell
Equipment
H. OBROCK, Jr.
293 E. 82 Si. Windsor 4886 Brookr7D,N. Y.
THE
DAILV
Sunday. September 18, ]Q?7
RAPID
STRIDES ARE BEING
MAJSE
IN THE
FOREIGN
FIELD.
KEEP
POSTED
THROUGH "FOREIGN |
MARKETS
Foreign Markets
NEWS FLASHES FROM FILM
CENTERS ALL OVER THE
GLOBE: MELBOURNE.
LONDON, BERLIN.
PARIS
By JAUES P. CUNNINGHAM
fRANCE WILL TEST
NON-TLAM DURABILITY
Paris — Chambre Syndicate de la
Cinematographie Francaise has com-
missioned M. Lobel, a technician, to
make an exhaustive study of the
quality, resistance and durabihty of
non-inflammable stock.
Although the investigation was
launched without much ballyhoo, it
is said to have a great deal to do
with the enactment of the non-inflam
measure on Jan. 1, next, at which
time a law prohibiting the use of any
other kind of film is scheduled to he-
come effective. This measure, which
was postponed many times to allow
the industry to adjust itself, provides
for the use of non-inflam film on a
sliding scale, first commencing with
Paris and the Seine area and gradu-
ally working into the smaller cities
and towns.
The findings of Lobel are expected
to influence the final decision of the
Government in enforcing this bill.
Fox to Produce Features
in Spain and in Hungary
Fox will make a feature in Spain
and another in Hungary, in collabora-
tion with the respective Govern-
ments, it has been revealed by Win-
field R. Sheehan, Fox general man-
ager. Sheehan returned recently
from a tour through Europe.
Present plans call for part produc-
tion abroad and the remainder in
Hollywood.
Buys Dupont Film for Britain
Paris — United Kingdom rights to
"Peccavis," of which E. A. Dupont
is the director, have been purchased
by Film Exploitation Co
European Business Conditions Now
Showing Convincing Evidence of Recovery
"European business, on the whole, has for some time been
showing a convincing evidsnce of recovery, and not the least im-
portant improvement has been the gradual disappearance of the
mental hazard — the shaking off of a 'calamity complex' and the grad-
ual strengthening of business morale." This sums up the findings
of Dr. Julius Klein, director of the U. S. Bureau of Foreign and
Domestic Commerce, who returned recently from a study of Euro-
pean economic conditions.
"An encouraging spirit of determination is spreading in com-
mercial and industrial circles, which previously had been laboring
under a cloud of despair," Dr. Klein states in "Commerce Reports,"
current issue of his department's publication.
"There is a grovdng conviction that the problem is one of
trade dislocation rather than dowruight destruction. Furthermore,
it is fully realized that the pursuit of the phantom of 'pre-war nor-
malcy' is not only inexpedient but futile, than a new economic world
has come into being since 1918 and that the task involves not 'resto-
ration' of antiquated conditions, but adjustment to a new and vastly
improved business environment" * * *
SHANGHAI POLICE
TO CENSOR riLMS
Berger Denies Attack
Henri Diamant-Berger, French di-
rector, in a communication from
Paris, denies he is leading an anti-
American campaign in France, des-
pite impressions left by recent state-
ments made by Diamant-Berger, in
which he told how America errone-
ously pictures Paris, among other
things.
French Interested in War Films
Paris — Not content with collabo-
rating on "Verdun," being made by
Leon Poirer, the French authorities
will directly aid Colonel Picot in the
production of another film having the
Great War for a background. Es-
tablissements Jacques is sponsoring
this production and will also release.
Alexandre Ryder is named as direc-
tor.
To Film Canadian Scenic Beauties
Toronto — A unit of a German pro-
duction company has arrived in Can-
ada to film 30,000 feet of Canadian
industries and scenic spots from
coast to coast. The pictures will be
shown on all North German Lloyd
liners.
729 7th Ave.,
Nfw York City
Cable Addrew
PtEorfilms
Capital Production Exporting Co.
Inc.
LINE UP FOR 1927-1928
8 Society Dramas— 2 Super Serials
1 2 Fast Action Comedy Dramas
24 2 Reel Comedies— 12 Single Reel Novelties
5 Series of Westerns
Sxpartina "Produetion* of Mtrif' <mly
De Putti in German Picture?
Berlin — Lya De Putti is to make
a picture called "Half-Crazed Char-
lotte" for Phoebus, it is understood.
WUcox to Make Cavell Story
London — Herbert Wilcox will pro-
duce "Dawn," a story based upon
the part played by Nurse Cavell in
the World War, and written by
Capt. Reginald Berkeley.
Washington Bureau of THE FILM DAILY
Washington — Censorship of films
in Shanghai, China, recently voted
upon by city authorities, will be
placed in hands of the Police Dept.,
according to advices received by the
U. S. Dept. of Commerce from As-
sistant Trade Commissioner A. V.
Smith, Shanghai.
The arrangement is said to be tem-
porary until the personnel of the
newly-appointed board is established
and in full power. Any film adjudg-
ed objectionable will be banned, but
an appeal may be made to the new
board for review and final decision.
2,100 Seater for Oslo
Oslo — The Colesseum is in con-
struction here. The house will seat
2,100 and open in early winter.
Fay Marbe in Ufa Film
London — Fay Marbe, American
player, has left for Berlin to star in
a feature for Ufa. Following com-
pletion of the picture she will return
to London and appear in a West End
musical comedy.
RiCHMOUNT Pictures Inc.
723 Seventh Avenue New York City, N. Y.
D. J. MOUNTAN, President
Exclusive foreign representatives for Ray-
art Pictures Corporation and other leading
independent producers and distributors.
Cable Address:
RICHPICSOC, PARIS Cable Address: DEEJAY. LONDON
Cable Address: RICHPIC. N. Y.
Exporting only the Best in Motion Pictures
NOW READY FOR IMMEDIATE RELEASE
Tw^o Outstanding Serials
1— Lovely ANITA STEWART in THE ISLE OF SUNKEN
GOLD, featuring the Devil Ape of Bomo
2— JACK HOXIE in HEROES OF THE WILD, featuring White
Fury, King of Wild Horses, Tornado, Dog Marvel, and
Joe Bonomo, World's perfect Strong man
TRULY THE YEARS PRIZE SERIALS
Foreign Rights Controlled by
BRITISH & CONTINENTAL TRADING CORP.
1540 Broadway ^^^^^j^ Address-BARNSFILM N. Y. City
THC
Sunday, September 18, 1927
■<2E^
OAILVL
Foreign Film Flashes
ARGENTINA IN LEAD
IN JULY EXPORTS
Washington Bureau of THE FILM DAILY
Washington — Argentina imported
J,3 12,904 ft. of American films in
July, nearly doubling the figure for
July of 1926, and leading all other
countries in its purchase of U. S.
product for that month. The nearest
competitor for our films was .Aus-
tralia, which bought 1,692,650 ft. in
hilv, 1927, as compared to 1,966,314
It. in July, 1926.
United Kingdom ranks fourtli in
purchases, buying 1,198.450 in July,
of this year, and 1,295,432 a year ago.
The total exports for July included
21,176,162 ft. of exposed film (nega-
tives and positives), valued at $588,-
456, and 5,382,746 ft. of sensitized,
but not e.xposed, with a list price
value of $136,124. Ten leading buy-
ers of American pictures for the
month of July, 1926, follows, together
with a comparison for the same
month last year:
July, 1927
Ft. VAlue
Argentina J. 312. 904 $67,060
Australia 1,692,650 39,273
Brazil 1,525,654 37,567
United Kingdom 1,198,450 92,351
Germany 1.185.038 36,373
Canada 883.510 32,959
Spain 840.072 19,793
Mexico 732.006 23,555
France 680,349 17,231
Briti.sh W. Indies 656,141 16,062
July, 1926
.•\rgentin.-i 1,966.314 $60,970
Australia 1,671.045 44,296
(^an.-ida 1,655,176 51.058
United Kingdom 1.295,432 164.912
Mexico 950.565 26.352
Brazil 865.946 26,174
France 859,464 31,581
Cermany 509,225 21,853
British W. Indies 481.386 13.535
Cuba 478.667 13.805
Imports to the U. S. in July totaled
22.218.692 ft., compared to 21,692.292
ft. in July, 1927.
Japan Seeks Agents
Washington — Bureau of For-
eign & Domestic Commerce of
the U. S. Dept. erf Commerce,
has secured information from
Tokio relative to opportunities
offered American or other in-
terests for the sale of motion
pictures, cameras and projec-
tors in Japan-
Full information may be se-
cured from the Bureau. Use
the code: "Spec. 359-15" in re-
ferring to this field.
Paramount Building Another
Paris — A 2,000 seat theater is in
construction for Paramount at Toul-
ouse, in southern France. The policy
will be pictures and vaudeville.
Terra to Make Duse Picture
Berlin — Life of the noted Italian
actress, Elonora Duse, who died some
years ago, will be filmed by Terra.
.\ lead is expected to be named next
week.
National to Open 2,000 Scat House
Berlin — Seating 2,000, the Titania
will soon be opened by National
Films. It is located in one of the
city's Western suburbs.
African Theaters Expanding
Cape Town, South Africa — African
Theaters, Ltd., is building a new first
run here, and has others planned for
Cape Town and smaller cities.
Lease Vienna House for Premieres
Vienna — Lustpiel theater has been
leased by Josef Jarno to the Hugo
Engel Film Co. for ten years, the
latter acquiring the house for pre-
miere showings. Exhibitors Union
opposed the deal.
ARTCLASS ''SHORTS''
GO OVER 100 PER CENT.
42 TWO REEL COMEDIES
6— WINNIE WINKLE 8— LUCKY STRIKE
6— HAIRBREADTH HARRY 8— JIMMIE AUBREY
6— IZZIE AND LIZZIE 8— BARNYARD ANIMALS
8 GRIMM'S FAIRY TALES. 3 REEL EACH
26— CRACKERJACK SLAPSTICK SINGLES
"PERILS OF THE JUNGLE"
The Ten Episode Serial Of A Thousand Thrills With a Million
Dollar Cast Featuring Eugenia Gilbert, Frank Merrill,
Bobby Nelson
FOREIGN DISTRIBUTORS
WEISS BROTHERS' ARTCLASS PICTURE CORP.
1540 Broadway, New York Cable Weisspict
Short Subjects
"Back Home"
Curiosities — Educational
Unusual Shorts
Type of production....! reel novelty
;\ nicely assorted collection of cam-
era incidents showing unusual doings
in small places. In Fishport we see
miles of fishing nets being repaired
by the wholesale; then a one-armed
man building bird houses; a blind
man chopping trees and building a
foundation for his home; then sever-
al ingenious mechanical devices such
as a home-made flivver, a motor-
sleigh, and a steam roadster built like
a locomotive. The titles of Beth
Brown are snappy but not slangy —
a welcome change from most of the
so-called "smart" titling now the
rage.
"Sailors Beware"
Roach — Pathe
Corking Comedy
Type of production. . . .2 reel comedy
The gag man has excellent material
to work with here, nor does he muff
an opportunity to get the most out
of every situation. As a result, you
have a neat tight comedy that can
hold its head high with the best in
the short subject line. Stan Laurel
is a wow as a taxi-driver who is ac-
cidentally "shanghaied" aboard an
ocean liner, and is forced to work his
way across. An unusual train of
comic circumstances is created from
the character of a tiny girl, who is
actually a mature man, though mid-
get in stature. All told, then, here
is a laugh-fest, well made, dressed in
feature style, and hitting on all six
for entertainment all the wav.
"Lucky Dog"
Cameo — Educational
Fooling the Wif'C
Type of production .... 1 reel comedy
Phil Dunham tarries as the husband
who detests dogs while his wife in-
sists on having one around the house.
To cure her, he hires a midget to
dress up in an acrobatic dog costume
and try to make his wife's existence
more miserable than most wives us-
ually are who live with their own
husbands. But the midget starts
making love to the wife under cover
of his doggy outfit, and this leads to
some wild doings which almost wreck
the premises. We cannot give this
one much, for it develops no new
slants and Phil's work is not glitter-
ing. Jules White directed.
"SaxoDhobia", Snapov — Universal
Great for the Flappers
Type of production..! reel comedy
.■\s between the two evils of a car
and saxophone, Arthur Lake prefers
the latter as a method to toot his wav
into popularity with his lady friend.
The harrowing sounds that rend the
ozone bring the family to Arthur's
room, where they expect to find him
in preat nain. judging by the moans
Arthur dissembles to prevent the se-
cret leaking out, but owns uo when
threatened with castor oil. A pecu-
liar romedv of errors follow at the
conclusion of which the instrument
is discovered to be worth a fabulous
sum. Arthur converts it into cash,
only to buy a giant "sax" with the
money. Just the sort of thing that
the youngsters of the "jazz age" will
like.
"Delving Into the Dictionary"
Lyman Howe — Educational
Illustrated Words
Type of production....! reel novelty
With the dictionary as an animated
background, various words are se-
lected, the definitions given, and then
an interesting shot shown to carry
over the word idea. It is done in a
comedy vein for the most part, and
tries to be entertaining instead of ed-
ucational. For instance, the word
"sponge" shows a gent filling him-
self with food in a restaurant at his
friend's expense. For "rice" we do
not see a picturesque shot of a Japa-
nese rice field, but a composite pic-
ture of photography and animated
wherein a newly married couple are
showered with rice till they are lit-
erally snowed under. In this tenor
the film proceeds interestingly, a mild
novelty that will generally please.
"Wise Guise"
Felix Cartoon — Educational
Imaginative Animated
Type of production . . . . ! reel cartoon
f'elix the Cat starts out to show
his sweetie that he is a wise guy,
and can beat most people at their
own game. He wins a swimming
race by a fluke — or to be exact, a
fish that carries Felix on its back to
victory. The best sequence is where
Felix buys a silhouette cutout of
himself from an artist, and the sil-
houette proceeds to steal his girl.
Here is a corking cartoon idea that
Jas been played up for a lot of laughs
and will easily score alongside any
of the current animateds.
Tab Shows at "U" Houses
Milwaukee — The Milwaukee The-
ater Circuit, Universal subsidiary, has
started featuring Eric Karle's Tab
shows at a number of their theaters
once and twice a week. Among the
houses featuring the new policy are
the Riviera. Lake, Fern, Juneau, and
Murray. The Venetian is featuring
a symphony orchestra, the Venetian
Serenaders along with the regular
program.
Dorothy Dwan With Canadian Co.
Fort William, O n t. — Dorothy
Dwan is here to be featured in the
first picture to be produced by the
Thunder Bay Film Co., Ltd. S. V.
Halsteady of this city is president
and general manager.
Tebbetts Building Portland Theater
Portland, Ore.— W. E. Tebbetts is
building the Oriental at a cost of
$600,000 located on Grand Ave. and
East Morrison. It will seat 2.700
and is scheduled to open about Nov.
1.
Eiles Buys at Sheboygan
Sheboygan, W^s. — Gilbert Eiles
has leased the Butterfly, and will
stage a formal opening within the
next week. Universal is building a
house here.
THE
10
Sunday, September 18, 1927
And That's That
By PHIL M. DALY
HOWARD DIETZ is taking no
chances on his sensational pub-
licity stunt of bringing Leo, the M-
G-M trademark lion, across the con-
tinent by air. He has insured the
life of the feline for $50,000 with like
protection for the company if Leo
becomes temperamental immediately
preceding or following the flight.
Hardly a week goes by that does
tiot attest to the growing prestige of
Columbia in the industry. Last loeek
it had three simultaneous runs in
Minneapolis and two in Kansas
City.
The life of a motion picture actor
is no bed of roses, at least not for
Edward Hearne, who is nursing a
broken rib as the result of a fight
staged with Tom Tyler, FBO west-
ern star, during filmmg of "The Des-
ert Pirate."
Harry Carr has bestowed a name
on Longfellow's nameless heroine in
"The Wreck of the Hesperus," now
being filmed for Pathe-De Mille by
Elmer Clifton. Gale Slocum is the
name for the part played by Vir-
ginia Bradford.
Charles E. Kurtsman, manager of
Loew's Warfield, San Francisco, re-
versed the process when he eloped to
Reno. The bride is the daughter of
the business manager of a 'Frisco
paper.
Four phases of show business are
represented in "Baby Mine." George
K. Arthur hails from the stage,
Charlotte Greenwood from, vaudeville
and musical comedy. Midget Gene
Adams from sideshows, while Karl
Dane's experience has been confined
to the screen.
"L's Belles," might well be applied
to "The Angel of Broadway," for
that is the initial of the feminine tri-
umvirate of the picture. Leatrice
Joy is star, Lois Weber, director,
and Lenore Coffee, authoress.
The copper who responded with a
, "So's your old man" crack to Jos-
eph Schildkraut when the latter said
he was an actor, was surprised by
the retort, "Right you are arid he
plays the title role in "The Coun-
try Doctor."
Dogs are a good investment, take
the word of W. G. Steuer for it. Less
than three years ago, he paid $40
for "Flash," new M-G-M star, and
since says he has received two offers
of $50 each for the canine, but will
not sell.
There's a new indoor sport in
Hollywood, trying to find the radio
in players' homes, for concealed sets
are all the rage.
M-G-M players get plenty of exer-
cise, without any special provisions,
for the studio covers 53 acres of
groi nd and the ■;tages and sets arc far
apart.
DAILY TIPS WHICH MEAN DOLLARS FOR SUOWMCN
"Fast and Furious"
(Universal)
From Studebaker agency secured
two cars to drive about town for
five days with banners on either side.
The banners announced: "Fast and
Furious", 5,000 Miles in 5,000 Min-
utes— Studebaker Did It! See How
This Great Road Race Was Run by
Reginald Denny in The Great Rac-
ing Picture at the Great Lakes Thea
ter." Then for contrast an old buggy
was resurrected from someone's barn
and jogged up and down the Main
tem for five days.— H. M. Addison,
Great Lakes, Buffalo, N. Y.
"Naughty But Nice"
(First Nat'l)
Took advantage of the fortune
telling weight scales in many of the
city's stores. Arranged with store
owners to cover front of scales with
a compo sign reading "Are you
naughty? Are you nice? Colleen
Moore will tell you. She is 'Naugh-
ty but Nice' in her latest screen feat-
ure. Cards were printed with vari-
ous phrases, such as "You are too
nice to be naughty," "You might be
naughty but — you are nice," "Would
if be nice to say that you are naugh-
ty?" etc., on them. The cards also
contained title of the picture, name
of theater and show date. One of
the fortune telling weight scales was
installed in he lobby a week previous
to opening. A fortune card, with her
weight, was given free to each wo-
man patron. — Al Mason, Palace,
Dallas.
"Painting the Town"
(Universal)
Secured from Sherwin Williams
Paint Co. a special cut of a chorus
girl type of painter perched on step-
ladder painting. Obtained ad from
the local S-W store. Also sold sev-
eral other shops which could make
use of the "Painting the Town" line
in their copy, including a wallpaper
concern, hardware store, etc., and
worked up all of these into a coop-
erative space which was used in con-
nection with theater ad. Three of
the advertisers put in special win-
<'ow displays. — Liberty, Youngstown,
Ohio.
"The Patent Leather Kid"
(First Nat'l)
Because of prize fight slant in the
picture, advantage was taken of the
Delaney-Paulino fight, two days pre-
ceding the opening, in the Yankee
Stadium. A small flat herald in black
and yellow was prepared, one side
carrying the portraits of Barthel-
niess in ring costume, with just the
picture's title; the other side, under
the head, "$2,000,000 Fight Our
Friend Tex Missed," carried text
written in the lingo of the sporting
page. This circular was distributed
to al! fight fans as they entered the
stadium. In addition, a kiteman flew
over the stadium and dropped 100,000
of the heralds into the crowd just
before the main bout went on. This
stunt is credited with having got
picture oiT to its big start, calling
out the "S.R.O." sign. — Globe, New
York City.
"The Scarlet Letter"
(M-G-M)
Printed round stickers with large
red "A" were stuck on auto wind-
shields, store windows, and telephone
poles. These stickers also carried in
small print, the title of picture, nanv
of theater, and play dates. Visited
all the down-town merchants. • The
results of his visits produced a few
more red letter "A's." Every 'A' in
these various merchants' signs was
changed to make it a red letter 'A.'
This stunt was put over at no cost
to the theater and of course got more
comment for the picture. — Marsline
K. Moore, Princess, San Antonio,
Tex.
"Tw^elve Miles Out"
(M-G-M)
Cards were tacked up at filling sta-
tions carrying this copy, "Twelve
Miles Out is a great picture at the
Metropolitan. But a bad place to
run out of gas — Fill Up!" Twenty
signs were placed on the highways
reading, "It's ? (distance from city)
miles in to the Metropolitan where
you'll see Twelve Miles Out with the
screen's greatest lover, John Gil-
bert."—James O. Cherry, Metropol-
itan, Houston, Tex.
Dowling Returns to Coast
Pat Dowling, Christie representa-
tive, has left for Hollywood after a
six weeks' visit in New York.
Remodel Boonville Avon
Boon/ille, N. Y. — The Avon, under
management of Joseph Sternberg,
has undergone extensive remodeling,
adding a new marquee and electric
sign.
Work on St. Louis Fox
.St. Louis — ^Foundation work has
been completed on the- $7,500,000
Fox, plans for which were made by
C. Howard Crane of Detroit.
Tugander Is Paramount Cameraman
Harrv Tugander, member of the
traffic department of Paramount
News, has been promoted by Eman-
uel Cohen, to cameraman on the
staff, operating out of New York
head(Hiarters.
Court Compels Theater Permit
Quebec — The city government is
ordered to issue permit for construc-
tion of a theater in the Belvedere
Wnrd section, in mandamus action
brought by sponsors of the project.
The writ restrains the city from
passing a by-law proliihiting the
erection of theaters.
Week's Headlines
Monday
I'antages negotiating for Miles holdings in
Detroit and Arthur .S. Friend circuit in
New Kngland.
Keen competition ahead for Seattle first
runs in several theater projects under way.
Fox is production of Movietone films, with
expectation that all Fox houses will be
equipped for showing talking films by end
of month.
Progress in industry will be keynote of fall
meeting of S.M.P.E. at Lake Placid, N. Y.
Tuesday
Richard A. Rowland to sever connections
with First National next August,
With 39 service stations in the United States
and abroad for amateur field, Eastmau
making big strides in sales of Cine Kodak
and Kodascope.
Loew's reported to be taking over Inter-
State holdings in Birmingham, E, A,
Schiller denies.
Deal between Northwest Theaters of Minne-
apolis and Publix is near consummation,
Wednesday
One hundred sixty theaters with seating cap-
acity of 200,000 planned in Europe during
year
Federal Trade CommisS'ion sets Oct. 10 as
date for the trade practice conference to be
held at New York.
Oscar A. Price plans own distributing system
with taking over of San Mateo studios.
Suits filed against Sanford Amusement Co! in
St. Lotiis invokes old statute prohibiting
sale of S.R.O. admissions,
Thursday
Code of ethics to be drafted at conference on
trade practices to be binding on every mem-
ber of industry.
Establishing a world's record, "The Big
Parade" closes Friday, after run of 96
weeks at $2 top at Astor; gross near
$2,000,000,
President Harbord of Radio Corp, states that
development of Pallophotophone talking de.
vice has advanced to stage where market-
ing may be expected soon,
John J. McGuirk resigns as president of First
National, and is succeeded by Clifford B,
Hawley,
Friday
Hays organization cooperating on trade prac-
tice conference arrangements.
Improvement in Paramount earnings reflected
in first and second quarter comparison with
previous years.
Competition in projector field seen keener as
Holmes Projector Co, places new Mazda-
equipped machine on market.
Price reductions in printing forecast by H.
J, Yates of Consolidated through laboratory
economies.
Saturday
Finkelstein and Ruben closes deal for Publix
alliance.
Van Zandt is new treasurer of Educational.
Stock shows with films latest Wesco wrinkle,
Marcus Loew's will gives bulk to widow and
sons.
Hoflfman denies Louis B. Mayer backing
Tiffany.
Sax spikes reports of Gotham merger.
Eckman sails, following dinner tribute by
executives and exhibitors.
Seeks Sunday Shows
Bridgeport, Conn. — Application has
been filed for permission to operate
Sunday shows by Matt Saunders of
the Poli theaters. A recent state law
makes Sunday performances a matter
of local option.
Mayer Back At Work
Hollywood — Louis B. Mayer is
hack at M-G-M' studio after having
bis tonsils removed at Hollywood
Hospital.
Remodel Andover Theater
4'i(ini-(^r N. Y. — The Palace has
reonened after being closed for sev-
eral weeks to permit of alterations
and redecorating. Harry H. Wil-
liams is manager.
THC
Sunday, September 18, 1927
■ssti
DAILY
11
Theater Equipment and Management
By MICHAEL L. SIMMONS
fOR[IGN EQUIPMENT
EIELD IS EXPANDING
Developnicnt of tlie tlicatcr held
throughout the wliole of Europe by
construction of new houses offers un-
limited possibilities for the sale of
American equipment. Competition in
the majority of European markets by
German and French manufacturers,
who have allowed liberal credit al-
lowances and introduced cheaper
prices than tiiosc of American con-
cerns, presents the greatest difficul-
ties for our manufacturers. However,
many American equipment men be-
lieve that tliese obstacles can be
overcome.
About 160 theaters with a total ca-
pacity of approximately 200,000 are
planned for various European cities
during 1927, according to reports to
the M. P. Section of the Dept. of
Commerce.
Sentry in Canadian Theaters
The Sentry Safety Device, which
is attached to projection machines for
the purpose of electrically shutting
off the light beam when a film breaks
or jams has been accepted to be in-
stalled in all theaters of Famous
Players Canadian Corp., it is an-
nounced. The estimated number of
installations is 119.
The Sentry Device has already been
installed by Manager Harry Dahn at
the Capitol, Montreal, and by Man-
ager George Rotsky at the Palace,
also of Montreal, where it has work-
ed out satisfactorily.
American Projectors Consistently Gaining
Ground Throughout the World
Figure.s drawn up by N. D. Golden of the Motion Picture Section of
the Department of Commerce show that for the past five years American
projectors have grown steadily in use in various countries throughout the
world. In 1924 there was a slight let-down in the number exported over
that of the previous two years, but the following year saw a figure that
eclipsed any of the three jirevious. From then on there is eloquent proof
that the American-made machine has found favor in every country in
which it is on sale, just as domestic theater owners have found them
meritorious. The following chart shows the quantity of projectors and
their aggregate value sold each year since 1924.
1924
Quan. Val.
Far East 504 $225,870
Latfn America 212 55,982
Europe 84 3.^761
Canada 177 35,980
Africa & Near East. 18 4,119
Total 955 $.i55,712
1925
Quan. Val.
430 $123,855
236 78,529
453 76,138
371 65,126
17 2,598
1926
Quan. Val.
574 $141,597
260 79,298
664 205,995
399 73,746
46 9,578
First 6 mos.
1927
Quan. Val.
518 $ 97,240
132 35,488
469 94,681
235 41,912
66 15,930
1507 $346,246 1943 $510,207 1420 $285,251
Remodel Oklahoma House
Oklahoma City — John and Pete
Sinoloulo have reopened the Orph-
eum after complete remodeling and
installing a new lighting system.
TIP NO. 5
Fair and Warmer
/CONTINUING the series
of constructive sugges-
tions as offered by the Con-
solidated Film Industries,
Inc., the fifth "tip" follows :
Do not store film in a
warm, dry place and at an
average temp>erature of
over 70 degrees.
Under no circumstances
store film under high tem-
peratures as this causes the
film to dry out and become
brittle, subject to shrink-
age and susceptible to
cracking.
Use of Peerless Speed
Indicator Popularized
Though never having been adver-
tised extensively, possibly because the
com])any handling it devotes the ma-
jor attention to the Peerless reflect-
ing arc lamp, the Peerless speed in-
dicator, manufactured by the J. E.
McCauiey Co. of Chicago, is rapidly
becoming a popular selection, especi-
ally among the large theaters, scores
of which are reporting its use as in-
valuable.
The value of a speed-indicating sys-
tem can i)e and is most frequently un-
derestimated. With a dependable de-
vice of tliis kind as a part of the
booth equipment, the manager, nnis-
ical director, stage manager, head
ushers and other department heads of
the theater may easily determine the
progress of the performance, and the
projectionist is better able to main-
tain a schedule of his screen time.
It may he used to most beneficial
advantage in the rehearsal room for
previewing films and cueing the pic-
tures. With individual registering
dials on each projector, it is easy to
determine which machine is in oper-
ation with merely a glance at the in-
dicating dials, positioned at one or
several points in the theater and
wherever desired.
Exhibitor Publishes
Own "Movie" Magazine
Uniontown, Pa. — Claiming that it
represents one of the most construc-
tive efforts toward building up close
communal relations with their pa-
trons, the Penn. State Amusement
Corp., operating the Penn and State
theaters here point with pride to their
periodical, not a house organ, but a
real magazine which is published bi-
weekly.
The magazine is called the "Movie
Fan," and unlike most periodicals of
its type, it is almost wholly local in
its reader interest and embodies witii-
in its 20 pages, not only announce-
ments of current pictures and pro-
grams, but a calendar of coming
events — with a minimum of stereo-
typed press dope.
.Another feature claimed for "The
Movie Fan" is in the fact that it sells
the Penn and State to the public
completely — not only the programs
but the service, the music and the
equipment of the houses as well. Its
standing with the public seems amply
attested by the many display adver-
tisements of Uniontown merchants
appearing in its columns.
One-Contract Equip. Plan
Reported in Large Demand
National Theater Supply Co. re-
ports that since it inaugurated its
complete service program some
months ago, and assumed the re-
sponsibilitv of acting in an advisory
as well as a supply capacity, there Vias
been a rapidly increasing demand for
tiie services of the engineering divis-
ion and the one-contract plan. Hard-
ly a day passes, continues the re-
port, that several exhibitors and pros-
pective builders are not to be found
in conference with the engineers and
department specialists at the general
office in Chicago.
T. J. Major, in charge of the One-
Contract Plan Division, expresses
himself as well pleased with the in-
terest that builders are taking in the
services of his department.
"One of the apparent reasons for
the popularity of the 'soup-to-nuts'
plan", says Major, "is that exhibitors
are finding that a composite order for
everything they need in the way of
equipment, eliminates possible errors,
insures ultimate satisfaction, saves a
lot of valuable time and simplifies the
problem of financing the project."
$9.50 Machine to Replace
Cut-Awl Claimed Perfect
Xacogdoches. Tex. — Manager S.
L. Oakley of the .'\ustin. and Arthur
Baker of this town have devised a
cutting machine which can be manu-
factured for $9.50. They claim it
does the same quality and type of
work as a $150 cut-awl, which is used
for cutting letters, pictures and forms
from heavy cardboard and beaver-
board. The saw that does the cut-
ting is run by a sewing machine.
Russian Concern to
Manufacture Projectors
Moscow — Projectors planned for
use in Russian villages will be manu-
factured by a Leningrad optical me-
chanical firm, which has already
commenced work on 4,000 new-type
portable machines. The manufac-
turer will turn out 300 machines
monthly.
New Finder for Debrie
Paris — .'\n improved view-finder has
recently been brought out which, be-
sides indicating exactly the field of
vision, the focus, etc., automatically
calculates that which the cameraman
has previously had to figure out for
himself. The instrument is exten-
sible, weighs only 400 grammes, and
can be carried in the pocket. Among
other features, the "Visiographe" is
fitted with a Van-der-Pyl special blue
glass, which works by rotation.
Developing— Printing
and TITLES-
Specialising in First Prints
milMiUMSn'
rcRcCccBBCCCCCCDCCCcCCCCCDCCCl
35 and 16 m. m. equipped
130 West 46th St. Bryant 4981
Montoursville Theater Improved
Montoursville, Pa. — The Cppitol.
formerly the Palace, is undergoing
extensive alterations and redecorat-
ing and will reopen shortly.
If You Are in the"
Market for Any Kind of
MOTION PICTURE
APPARATUS
COSSOLT US AND SAVB
UONEr
SEND FOR OUR PRICE LIST
UIILLOCl^HByS
▼▼no West .V^St New york.N.y.*^
F.
PhotM Pftina. 03SO
Motion Picture Department
U. B. aad Canada Acaoca tor Dabrla
THE
12
-:xi^
I
DAILV
Sunday, September 18, 19^/
Presentations
By CHARLES P. HYNES
How B'way Does It
Colony
An extremely diverting program marked
the reopening of the Colony under tile su-
pervision of Hugo Riesenfeld who inciden-
tally returns to Broadway via this house.
The first number was an organ prelude by
Emil Velazco and three Colony pages who
appeared in different spots through the bill
by way of introduction to the numbers that
immediately followed. Classical jazz, long
a feature at the Kialto and Rivoli. was the
second number. It went over very well
here. Riesenfeld received a pronounced per-
sonal ovation. Next came Stefaneco play-
ing on a fiuaint old instrument used for gen-
erations by Roumanian gypsies. It was odd
and got over nicely. One of the hits of this
delightful and -diverting program was a Tony
Sarg marionette imitating Paderewski play-
ing the prelude in C sharp minor. Excel-
lently done and a real novelty.
No. 4 was the new-s reels which ran long
the opening night because at the last minute
a comedy was pulled out and in order to fill
the gap the newsreel was augmented. A
clever cartoon subject made by Max Fleis-
cher and timed perfectly by the orchestra
was- next. A dog character led the orches-
tra from the screen. The figure antics of
the figure were funny and the effect enhanced
by the orchestra. A mechanical-musical ar-
rangement involving the use of extra trap
men and noise-makers featured a number
called "The New Ford, a dance number de-
signed to show the mechanical perfection of
American industry.
Paramount
The orchestral prelude is olifered in con-
junction with the showing of a James A.
Fitzpatrick "Music Master" number called
"Songs of Southern States". The subject
matter of the picture provides for a medley
of old southern ballads including the well
known "Old Black Joe". "Suwanee River"
and many others. The organ solo with the
news reel following are offered prior to the
program give nby Paul Whiteman and his
orchestra, an entertainment of popular num-
bers with device and vocal interludes. The
orchestra plays "Sundown", "I'll Remember
You", "Study in Blue", "When Day is Done"
and others while members of the orchestra
contribute vocal and dance numbers. A male
duet with the singers accompanying them-
selves on miniature pianos, and assisted by a
l)eautifu!ly gowned girl, won a round of ap-
plause but the real high light of the show
seemed to be the dance contortions offered by
a young acrobat who chewed gum in a non-
chalant manner during his stunts. The or-
chestra occupied the full stage which was
framed back and sides with high green prop
hedges, an opening center back showing a
bridge of stairs done in white and contrasting
to the green.
Roxy
The overture, "The Angelus" from "Scenes
Pittoresques" by Massenet opens the pro-
gram. During the rendition a tableau of
"The Angelus" is presented on the stage.
"Voice of the Chimes," choral number de-
scri!)ed in last Sunday's issue, is repeated on
the current program, as the next offering
while the news magazine precedes the picture
prologue. For this the stage is shrouded in
a mist-like blueish hue. in the foreground
and to the floor of the stage is barely visible
a trench with soldiers crouching low while
above on a precipice stand a man and maid
singing "Diane." At the conclusion of their
song the call to arms is heard, the "bombard-
ment" commences with the sudden appear-
ance of the soldiers in the front row "trench"
ready for attack, the flash of light and the
roar of cannon, carries out the illusion per-
fectly. There is a sky backdrop studded with
Stars. As the bombing reaches its height,
the prop upon which the girl is now standing
alone rises and as she holds a crucifix aloft
her form is illuminated by a spot. The scene
fades as a scrim curtain is lowered for the
introductory titles of the feature, "Seventh
Heaven."
Strikes Likely Only
in Twin Cities, Balto.
(.Continued from Page 3)
North and South Dakota, as well
as Eau Claire in Wisconsin.
Baltimore now has two unions.
The "regular" union, that which has
been recognized for years and which
is aflfidiated with the international
organization, has concluded contracts
with first run and some suburbans,
while around 40 outskirt houses are
employing members oT a new union,
declared sponsored by the state ex-
hibitor unit.
Staxidard
VAUDEVILLE
for Motion Plcl^re Presentation
The FALLY MARKUS
VAUDEVILLE AGENCY
Ltfckawanna 7R76
1579 BROADWAY, NEW YORK CITY
Strand
A novel idea this "Postcard Frolic"' or-
iginated by Joseph Plunkett for the latest
Strand show. It offers a variety entertain-
ment composed of seven numbers, each act
introduced by a postcard bearing a greeting
from a certain point in the United States
with a revolving platform disclosing the re-
verse side of the card with scene appropriate
to the place given and also presenting the per-
formers of the act. The first: "California"
show an orange grove scene with Orville Ren-
nie singing "An Orange Grove in California"
and Beth Calvin doing a dance number. Then
follows: Boston, dance act with Reeves and
Leu doing a unison step, one large pair of
trousers "housing" the two dancers. They
wear college make up; next "Grand Canyon"
with Amund Sjovik singing "By the Waters
of the Minnetonka," a girl doing an Indian
dance with the act augmented by the ballet
corps also in Indian attire; it continues with
':'Virginia," with Virginia Johnson singing
"Carry Me Back to Old Virginia"; Chicago
presents Rose and Arthur Boylan doing an
old time dance number; Mississippi, a solo
by Brand Mitchell and finally New York,
a cabaret finish with a five piece jazz orches-
tra, the ballet corps as cabaret girls and
two specialty dancers.
r—
AMALGAMATED
VAUDEVILLE AGENCY
Attractions for
Picture Theatres
Standard Vaudeville Acts
1600 Broadway, New York City
Phone Penn. 3580
Mark Strand
(Brooklyn)
Three stage presentations and the newsreel
were the other incidents which Edward L.
Hyman presented in conjunction with "Hard-
Boiled Haggerty." Running time of the show
was two hours and six minutes. The feature
itself took one hour and 18 minutes, the news-
reel seven minutes, leaving 41 minutes for
the musical end of the entertainment. The
orchestra opened with Tschaikowsky's "Marche
Slav." Lights were; light blue and flesh
pink ceiling spots; two lemon spots, half on
ceiling and top half of draw curtains; blue
borders, red foots on production stage; blue
side strips, deep blue floods; bridges lemon
floods on orchestra. (8 minutes).
Miss Lee Morse sang three songs accom-
panied by her own pianist . Lights: red floods,
blue borders and blue side strips; bridge No.
2 spotted pianist; amber spot on singer; dome
white spot on Miss Morse. (four minutes).
Following the newsreel came the revue,
"Syncopation a la Carte," which brought
back Art Landry and his Recording Orches-
tra. An oilcloth drop with white sides and
red panel center masked in by French white
borders, served as background, with huge
glass chandelier center stage. "You Don't
Like It." Ten side spots of various colors
on chandelier; six deep blue box lamps on
oilcloth drop ; aluminite borders deep blue ;
two white floods on band from dome; bridges
two violet floods reaching half way up on
backdrop. Fabiano, mandolinist, then played
Drigo's "Serenade," dome covering him with
an amber spot. Walter Smith and Eldora
Stanford sang "Calling." Three amber floods
on band; dome spotted both singers. Jack
.\urth, comedy singer, was next. Bridges
off, white spot on singer from dome. Next,
Cy f.andry in a flat-shoe dance covered by
ululc spot from dome. Then Victor Herbert
^ election^: "Babes in Toyland," "Gypsy Love".
Westchester Stagehands'
Strike is Averted
The threatened strike of West-
chester County local No. 366 of stage
hands was satisfactorily adjusted
Thursday when an agreement was
signed with theater owners for two
years.
Union men sought an increase in
wages. There are 110 men in the
local, employed at Loew and Proc-
tor houses. Mount Vernon. Yonkers
and New Rochelle; the Strand and
Plaza, White Plains, and the Em-
bassy and Capitol, Port Chester.
The threatened strike has been
pending for over three weeks, with
operators threatening to walk out in
sympathy with stagehands in event
of disagreement. Westchester trade
unions were also lined up to call off
all their men on new theaters now
under construction, two in New
Rochelle, one in Yonkers and one in
White Plains.
San Antonio, Fort Worth, Galveston,
Austin and Waco already have
reached agreement on all disputes.
Little Rock and other southwestern
territories also have come to terms,
so that the sky is clear throughout
this section.
The situation in this city was ad-
justed on the basis of a give-and-take
policy, with both sides disposed to
make concessions. Stagehands ob-
tained a $10 increase as originally
asked, and withdrew the request for
an extra man in each theater. Oper-
ators agreed to a $12.50 increase
instead of the $32.50 asked, bringing
the basic scale from $52.50 to $65.
Buffalo Stagehands
and Operators Settle
Buffalo — The up-state theater situ-
ation has cleared with the settlement
of all disputes pending with the stage
hands and operators. With differ-
ences adjusted with the union men in
Providence, R. I., all this territory
is free of labor troubles which under
present agreements will not arise
again for at least two years.
Southwest Settles
Labor Controversies
Dallas — Signing of contracts be-
tween stagehands and operators by
the Majestic, Palace and Capitol
brings the controversy in Texas to a
close for the next year, as Houston,
Marcus Loew's Will Gives
Bulk to Widow and Sons
(.Continued from Page ,■?)
sonal counsel for Loew. A trust fund
of the remaining five per cent is be-
queathed to Mrs. Fannie Spring, sis-
ter of Mrs. Loew, and on her death
will be inherited by the deceased's
brother,
brother,
nephew,
shares.
No actual sums or specific proper-
ties were enumerated and it will be
several months before any detailed
statement of the estate will be avail-
able. The will is being filed Sept.
17 in Surrogate Court.
Henry
Loew,
his half-
Joseph
Sichel,
and his
Morton
Spring,
in equal
Hoffman Denies Mayer is
''Backing" Tiffany Firm
(Continued from Page 3)
port ridiculous. Hoffman declares
the company soon will build or buy
a studio. This move was seized up- .
on in Hollywood as lendiu:^ strength
to the alleged Mayer affiliation with
the company.
BUREAU OF
COMMERCIAL ECONOMICS
1108 Sixteenth Street
Waahington. D. C.
.
Co-operating with 42 Qovem-
ments and loaning films fre«
and speakers throughout the
world for the purpose of public
instruction. . .
Schools, Churches and Clubs
using Motion Pictures
Should Subscribe for
THE EDUCATIONAL SCREEN
and keep up'to-date with the
new films and new equipment
"1001 FILMS" (Fourth Edition)
Complete reference booklet, listing nearly 3,0(X) educational films given
at reduced rate with each subscription
$1.50 per year - 5 South Wabash Ave., Chicago, III.
Clearly Reflected
at the box-office
If your patrons are enjoying faultless
screen quality you are projecting prints
on Eastman Positive made from originals
on Eastman Negative.
Always specify Eastman prints, and
look for the words ^^Eastman Kodak" in
the transparent margin. For Eastman
screen quality is clearly reflected at the
box-office.
EASTMAN KODAK COMPANY
ROCHESTER, N. Y.
It's great to know the confidence tlnat a contract lor (^^ScUcccLtiarva/
^^azIuaS^ gives you --like an insurance policy for your 5how.
Tiiere'^ never amiss among tViem. Whether it's Larry Semon you're
showing, in one of his daredevil comedies-- or one of his fel low comedy
stars-- or a short novelty --or the news reel Sinograms --you know
that C^SxluA^aturrut^ (R^ctuA^ \A/ill always help you put the program over in
a pinch, and that they'll always make a pood shov/ better.
n
EDUCATIONAL PILM EXCHANGES,!
■yid.
MEMBER , MOTION PICXURE PRODUCERS AND DISTRIBUTORS OF AMERICA, li
- VVyZZ J1. ^^AY^, -President.
"V^v^s^&^mmi^mmM. • ^Ja^'
xj
7AeHl¥S?hPilt
^/'FILMDOM
VOL. XLI No. 67
/^LLTHE HEWS
ALL THE TIME
Monday, September 19, 1927
Price 5 Cents
Stories
HERE and there, in the
new product emanating
from Hollywood, there is
discernible a more pronounced
spark of vitality in story back-
jjrounds. One of the hopeful
sit^ns of a hopeful season.
Some day, we are prone to
ponder, the writers in Holly-
wood will enter their Utopia or
omething that approaches that
elusive place and when they do,
much of the silly story drivel
that reaches theaters today will
l^e used for bonfires or the scrap
heap.
Under the Present System
liere is why:
Pretty much of an ideal condition
would prevail on the Coast if the
writers were permitted to embark
upon serious work without the inter-
ruptions, delays and incompetent
neddling of the executive higher-up
who thinks he knows story and dra-
natic values but doesn't.
It is rather generally conceded to
those who are interested in finding
out that little or no real writing is
done in Hollywood. The present
production system is responsible.
Everybody takes a wallop at the
story, including those who have a
right to by virtue of their back-
grounds in the writing field and those
who have not. Treatments, adapta-
tions and continuities are prepared
by the wholesale. The usual climax
to the entire effort is that there
emerges a combination script which
has been seasoned by six or seven
cooks.
Wabbly Yarns
.Almost any writer in Hollywood
will tell you that the story end of
production is that portion of studio
activity that feels the blunt edge of
the boot most often. And yet, despite
the undeniable key values of produc-
tion artistry and finesse in acting,
how can a motion picture be truly
meritorious if the story, which is the
motivation behind the entire eflort,
flounders?
Those enlightened souls who know
— won't you please step forward and
explain it to us?
K ANN
CONN. EXHIBITORS ASK
GOV. TOJCI ON TAX
Excessive Levies to Close
Small Houses of State,
They Assert
Bridgeport, Conn. — Many small
community houses will be forced out
of business if they are unsuccessful
in inducing the governor to intercede
for them in a move against the new
state tax law on picture houses, which
is effective from July 1. It is about
due and payable, although the state
has not yet mailed tax bills to any
theater.
Provisions of the new law call for
a tax of $15 weekly from all theaters
having a seating capacity up to 750.
In excess of this number and up to
1.200 the tax is $20. All theaters
(Continued on Page 3)
Free Park Shows Prove
Profitable at Houston
Houston, Tex. — Free shows are
proving profitable at two local parks,
because of the revenue obtained from
advertisSng slides, O'Rill O'Reilly,
who has the concession, states. This
week's attraction is "The Babe Comes
Home."
Dallas park shows will cost $8,000
this year, according to O'Reilly.
Exhibitors in the two cities have
been protesting against park shows,
declaring business has suffered.
All Leaders Plan to Attend
Conference of Trade Abuses
Not Affected
(Wash. Bur. of THE FILM DAILY)
Washington — Pictures are
not affected by the new French
tariff. Under terms of the
protective measure, the rate of
duty on films remains the
same.
IMPORTANCE Of PUBIIX-
f.n. DEAL STRESSED
Minneapolis — The most discussed
topic in local film circles is the deal
between Publix and F. and R. The
threat of competition in the Minne-
apolis first run field which was hang-
ing over the F. and R. circuit is now
removed by the joint agreement
which calls for a participation in the
(Continued on Page 2)
Seattle Territory Houses
Show Big Improvement
SeattIe-;-First run theaters here
under the new regime of Wesco have
shown great improvement in gross
as compared to a few years hack
when they were "in the red." The
Fifth Ave., newest house of the Paci-
fic Northwest chain, now under
(Continued on Page 3)
Kane Signs Allan Dwan
to Make First Nat'l Series
Robert T. Kane has signed Allan
Dwan to direct five productions for
First National, which will be made
at the latter's studio on the Coast.
Ben Hecht has been engaged to write
the first story. Kane has arranged
with Elinor Glyn for a romance
which will be the second of the five.
The third will be based on the Har-
old Teen comic strip.
"Mother Machree" Same
Film as "Macushla"?
Minneapolis — Fox must deliver
"Mother Machree" to Clinton-Mey-
ers Enterprises, Duluth. under the
exhibitor's contract for "Macushla,"
it was ruled by a fifth arbitrator fol-
lowing a deadlock. A former attor-
ney of the Film Board was called in
(Continued on Page 3)
British Filmcraft Switches
to Features; Plans Studio
London — British Filmcraft Co..
Ltd.. which has confined its activi-
ties to short reels titled "Ghosts of
Yesterday," will build new studios at
Walthamstow and embark on a fea-
ture program.
Four six-reelers are planned for
1928, all to be made under direction
of George Banfield, two of them star-
ing Matheson Lang. One of the Lang
films will be "Jack Sheppard."
Coast Trips Oflf Pending
Sessions — Interest in
Outcome Mounting
The importance of the Govern-
ment's forthcoming hearing on trade
abuses in the industry has already
manifested itself. It is understood
that a number <•' important execu-
tives who had planned to visit Holly-
wood have put off their trips in order
to cttend the open conferences vvliich
begin on Octobei 10 in New York.
In this group are Nicholas M.
Schenck of M-G-VI and S. R. Kent
of Paramount. ■>seph M. Schenck,
president of Unit 1 Artists, who is in
New York, is e.<pected to remain
here for the deliberations which will
run a week and perhaps longer. Har-
(Continued on Page 3)
CONCESSIONS SOUGHT
EOR BRITISH EILMS
By ERNEST W. FRED MAN
Editor "The Doily Film Renter"
London — A plan which has for its
objective the securing of a duty-free
concession for all British films dis-
tributed within the Empire, has been
placed in work by Arthur Shirley, of
Australia, who is active in the M. P.
Producers' Ass'n of that country.
Shirley contends that British films
(Continued on Page 3).
Fox Opening Tonight
Washington — The new Fox thea-
ter in the National Press Club build-
ing opens tonight with "Paid to
Love." Roxy will handle the show,
several of the "gang" having come
here from New York.
Prod.-Dist. Theaters
Barred from C. E. A.
Liverpool — Membership in the
Sussex branch of the Cinemato-
graph Exhibitors' Ass'n will, in the
future, be confined to independent
theater owners, a resolution having
been passed at the last meeting, bar-
ring circuit owners and producer-dis-
tributors who operate theaters.
The same resolution was recently
placed before members of the Lon-
don and Home Counties C. E. A.
branch, which decided to let the mat-
ter rest.
Hill in New York
Robert F. Hill, Universal direc-
tor, arrived in New York Saturday
to shoot scenes for "The Dough
Girl." He recently completed "Blake
of Scotland Yard" and two other se-
rials for Universal.
Vtl. XLI No. 6 7 Monday. Sept. 1 9. 1 92 7 Price 5 Cents
lOHN W. ALICOATE
Publisher
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk.i Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
pos,t-office at New York. N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign. $15.00. Subscribers should
remit with order. Address all communica
tions to THE FILM DAILY, 1650 Broad
way. New York, N. Y. Phone Circle 4736
4737-4738-4739. Cable address: Filmday,
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel: 'Phone
Dre.xel 7000 and Washington 9794. London-
Ernest W. Fredman. The Film Renter, 58
Great Marlborough St., London. W. I. Ber
lin — Lichtbildbuehne, Friedrichstrasse, 225.
Financial
*Am. Seat. Vtc...
47
*Am. Seat. Pfd...
48
*Balaban & Katz..
58?^
*Bal. & Katz Vtc.
73 54
Eastman Kodak . .
171
169
169
1,800
*tFilm Inspection .
5
♦First Nat'! Pfd..
100
Fox Film "A"...
665^
66 "4
6654
400
tFox Theaters "A'
17i4
U'A
1754
300
*tlntern'l Project.
9%
Loew's, Inc
55
5 4 'A
5434
1,166
ttLoew's, 6s 41ww.
104
10354
104
8
ttLoew's, 6s41 x-wai
995/a
99S/S
995/^
3
*M-G-M Pfd
25
*M. P. Cap. Corp.
7
....
Pathe Exchange . . .
S5/«
554
5V,
400
tPathe Exch. "A".
26/2
2654
2654
400
ttPalhe E.xch. 7s37
96i/a
9654
9654
15
Paramount F-P . . .
105
1037/,
10454
2,900
Paramount Pfd. . .
119
119
119
100
ttPar.Bway.5/2s51.
lOOM
100J4
10054
3
'**Roxy "A"
34
32
....
**Roxy Units . . .
36
33
....
"*Roxy Common .
11
10
....
Skouras Bros. . . .
.40
40
40
Stan. Co. of Am..
68 -4
67 'A
68
tTrans-Lux Screen 454
4'A
454
60C
*Univ. Pictures .
29
Univ. Pict. Pfd..
101
101
101
lie
tWarner Bros. . .
15'/^
14?^
uy/s
50C
Warner Bros. "A"
. 23
2254
i and
2254
Asked
700
*Last Prices Quoted
**Bi
(Over
the Counter)
tCurb Market
ttBond Market
f^^
DAILV
Monday, September 19, 1927'
NOTE: Balaban & Katz is listed on the
Chicago I)f)ard; Skouras on the St. Louis
Stock Exchange and Stanley in Philadelphia.
Universal Declares Dividend
The board of directors of the Uni-
versal Pictures Co., Inc., have de-
clared a quarterly dividend of two
per cent per share to be paid on the
outstanding first preferred stock on
Oct. 1. Stockholders of record at
the close of business on Sept. 26 will
participate.
Hoffat Managing Nebraska House
Holdrcdge, Neb.— A. M. Hoflfat of
Kansas City succeeded Lloyd Ker-
wood as manager of the Sun. Hos-
tettler house.
St. Genevieve, Mo., Lyric Changes
St. Genevieve, Mo. — A. Mercer, of
T'erryville has taken over the Lyric,
which his son will manage.
The Broadway Parade
LAST week was marked by the closing of "The Big Parade" at
the Astor after hanging up a record of 96 consecutive weeks' run
at that house. The feature closed Friday night, with "Student
Prince" opening Sept. 21. "The Way of All Flesh" closed Friday
night at the Rialto with a 12-weeks' run, being followed by "The
Magic Flame." "Sunrise" opens at the Times Square Friday.
Picture Distributor Theater Opening Date
"The King of Kings" . .Pathe Gaiety Apr. 19, 1927
"Old San Francisco" ..Warners Warners June 21
"Wings" Paramount Criterion Aug. 12
"Patent Leather Kid" ..First National ..Globe Aug. 15
"Les Miserables" Universal Central Aug. 21
"Underworld" Paramount RivoU Aug. 27
"Garden of Allah" M-G-M Embassy Sept. 2
"The Magic Flame" . .United Artists . Eialto Sept. 17
"The Student Prince" M-G-M Astor Sept. 21
DMUr TIPSVAIICM MEAN OOIIACS FOC SUOWMCN '
Saxe Next ?
Milwaukee — Deal between
Northwest Theaters (Finkel-
stein & Ruben) and Publix
Paramount may prove the fore-
runner of a similar agreement
between Paramount and Pub-
lix and Saxe Amusement En-
terprises. Publix, some time
ago, practically completed ne-
gotiations for a 25 per cent in-
terest in the Saxe chain, under
a deal which was to give Pub-
lix operation management of
Milwaukee houses, with Saxe
retaining out-of-town theaters
but the deal fell through.
Later, negotiations were on
to pool Saxe and F. & R. and
then bring both circuits into
the West Coast pool, but
eleventh-hour hitches blocked
this deaL
Hits $123,000 with "7th Heaven"
A total take of $123,003.40 was the
record of "7th Heaven" at the Roxy
for the week ending Friday night, the
daily receipts as follows: Sept. 10,
$21,533.10: Sept. 11, $23,697.40; Sept.
12, $15,219.65: Sept. 13, $15,786.60;
Sept. 14, $16,200.10; Sept. 15, $15,384,-
50. and Sept. 16, $15,182.05.
Burr Arrives End of Month
C. C. Burr will reach New York
from Hollywood about Sept. 24, and
will be accompanied by Charley
Hines. No definite plans have been
set for Johnny Hines' next produc-
tion. The star is now busy in Hol-
lywood cutting and titling "Home
Made."
Reopen Waterloo Theaters
Waterloo, la. — The Plaza and Rial-
to have reopened after being com-
pletely remodeled and rebuilt.
Moore Buys at Orleans, Neb.
Orleans, Neb. — C. G. Moore has
purchased a theater here.
Reopen Watertown Theater
Watcrtown, S. D. — The Colonial,
recently added to the F. & R. chain,
has reopened after being completely
remodeled.
Orpheum, Lansing, Reopens
Lansing, Mich. — The Orpheum has
reopened after being closed all sum-
mer for repairs and remodeling.
Importance of Publix-
F. & R. Deal Stressed
(Continued from Page 1)
new big Publix theater by both or-
ganizations.
Future developments in the theater
field likewise will find both organiza-
tions participating. However, it is
only in the major spots that Publix
will be interested. F. and R. is ex-
pected to continue its expansion in
small towns without Publix sharing
in the growth.
The deal on future theater prop-
erties is largely like the agreement
between Publix and Saenger in the
South. Both Publix and Saenger are
operating the new Saenger in New
Orleans as partners. Saenger is con-
tinuing its present operations as is
Publix, but on future activities the
organizations are partners.
For Paramount, the F. and R.
deal will be exceedingly important
since "preferred treatment" for the
Paramount product is guaranteed by
F. and R. in all of the houses in
chain — approximately 140.
"The Callahans and ^urphys"
(M-G-M)
One week in advance of showing,
a co-operative newspaper ad tie-up
was effected with stores. The titl
"Callahans and Murphys" headed anc
appeared in every ad displayed by
these stores. A special mat "board
with windowedstill was placed in the
window of each store. One week
in advance, a special compoboard
shadow-box was displayed in foyer
Cut-out figures of Dressier and
Moran arguing over fence and across
clothes-line upon which was hung
real articles of clothing, were used. — ■
T. Wilson Irvine, Majestic, Austin,
Tex.
"Camilla"
(First Nat'l)
Painted across lobby mirror in|
large, colored letters was the name
of the star and title. At each end oj
the mirror was a cutout from the
regular posters, one a picture of Miss
Talmadge, the other a love scene be-
tween the star and her leading man.'
The brilliant coloring of the mirror]
ad got the attention of everyone who]
entered the lobby. At the left of
the mirror was a rainbow lobbyj
frame carrying enlargements of stills
of production. — Alvin Hostler, Strand]
Altoona, Pa.
"U" Reissuing "Wine"
Universal is planning to reissue
"Wine," starring Clara Bow, made
several seasons ago under direction
of Louis Gasnier.
Carthay Circle Gets "Carmen"
Los Angeles — Following "Seventh
Heaven" at the Carthay Circle, Fox's
"Love of Carmen" will open Oct. 7.
Film Arts to Release German Films
Film Arts Guild is planning re-
leases of several German films in af-
filiation with Emblem * exchanges.
The first is Emil Janning's "Hus-
ijands or Lovers," soon to be pre-
s?^.itcd. Others are "Streets of Sor-
row" with Greta Garba and Werner
Kraus. and "The Living Mask" with
Conrad Veidt.
Sheboygan House Named
Sheboygan, Wis. — The new thea-
ter Universal is erecting here has
iieen named the Sheboygan.
AMERICAN AND FOREIGN DISTRIBUTORS
OF QUALITY MOTION PICTURES
[PICTURES
/iRTLE
AXn^UR A.LEE PRES
m.
TOI SEVBNTH Ak/C. NEW YORK .BRYANT 6355
Rock Due in New York
Joe Rock is scheduled to arrive ir
New York about Sept. 23 for a con-l
ference with Henry Ginsberg, pres-
ident, and Irving L. Walenstein,, |
Coast representative of Sterling Pic-|
tures.
audience demands
PATHE NEWS!
in Little Rock, Ark.
Little Rock, Ark.
Sept. 17, 1927
Ray Hall, Editor,
Pathe News,
New York, N. Y.
I congratulate you on your
NEWS and the improve-
ment shown. Your scoops
and service cannot be com-
pared. My discriminating
audience demands the best.
That means PATHE.
T. W. Sharp,
Prospect Theatre
Monday, September 19, 1927
DAILV
And That's That
By FHIL M. DALY
CUPID waited for years to clinch
the romance of Helen Costello,
wlio will be married soon in a wed-
dinK which culminates a childhood
romance. John Regan of Wasiiing-
ton. D. C, is the lucky grooni-to-be.
Here's a hand to Alia \azimova
who has just taken out her fiiial
citizenship papers.
His guests probably think they're
i)eing asked to take the air, but
Johnny Hines gets a palm for novelty
in "Home Made." which boasts an
aviation dinner. The speaker's table
is an airplane, the wings serving as
guests, with the toastmaster sitting
in the cockpit. Hines takes the part
of a waiter.
Concessions Sought
for British Films
(Continued from Page 1)
exchanged within the Empire should
be duty free, and it is toward this end
that the propaganda is being shaped.
The Federal Parliament of Australia
has already abolished duty on Eng-
lish pictures entering the Colony.
Shirley is now enlisting support in
London for his plan. A meeting of
all those interested in the industry
will be held shortly.
Roxy Flatbush Theater
Plan Denied by Saul Rogers
Claim that a Roxy theater is
planned for Flatbush, Brooklyn, ad-
vanced by Colfax, Inc., in an adver-
tisement offering shares of RoA' cir-
cuit stock, is denied by Saul Rogers,
treasurer of the Roxy Theater Corp.
The advertisement made it appear
that a new issue of stock has been
floated, which Rogers says is con-
trary to fact. Earnings of the Roxy
theater, the advertisement said it is
estimated, will exceed $2,400,000 the
first year.
On Broadway
Astor — 'The Student Prince," 'Opens Sept. 21
B roadway — ' ' Chang"
Cameo — ^"Potemkin"
Capitol — "The Big Parade"
Central — "Les Miserables"
Criterion — "Wings"
Colony— "The Cat and the Canary"
Einbassy — "The Garden of Allah"
Gaiety — "The King of Kings"
Globe — "The Patent Leather Kid"
Hippodrome — "Alias the Lone Wolf"
Loew's New York — Monday, "Beau Geste ;"
Tuesday. "Wild Beauty" and "Hazardous
V'aUeys:" Wednesday, "Hard-Boiled Hag-
gerty; "Thursday, "Running Wild;" Fri-
day. ''The Girl from Rio" and "Border
Blackbirds;" Saturday. "Soft Cushions;"
Sunday. "The Stolen Bride."
Mark Strand— "The Drop Kick"
Paramount — "One Woman to Another"
Rialto — "The Magic Flame"
Rivoli — "Underivorld"
Roxy — "Seventh Heaven"
Warners — "Old San Francisco"
Brooklyn Mark Strand — "The Life of Riley"
Fifty fifth St. Cinema — "Foolish Wives" and
"White Gold"
Conn. Exhibitors Ask
Gov. to Act on Tax
{L oiilinued from fage 1)
over the 1,200 seating capacity must
l>ay $40 weekly, which is the maxi-
nuim.
This hits the smaller theaters par-
ticularly hard, and owners claim
that the law is unjust because of the
(lilfercnce in, amount assessed against
houses under 750, as compared with
that levied on theaters which seat
three and four times that number.
The result of the new law has re-
sulted in many of the owners of
smaller houses reducing their seat-
ing capacity to come within the 750-
scat limit. They claim that this was
imperative if they are to continue in
business under such high taxation.
During the summer months many
of the neighborhood houses which
tried to keep running did so at a loss,
whereas larger theaters often have
been able to total as high as 9,000
admissions throughout the day. These
smaller owners therefore claim that
under provisions of the new tax law
they practically are being taxed out
of business.
The matter has been taken up with
State Tax Commissioner Biodgett,
who says he is powerless to intervene.
As a result those most seriously af-
fected are preparing to go personally
to Governor Trumbull with their
grievance.
"Mother Machree" Same
Film as "Macushla"?
(.Continued from Page 1)
as fifth arbitrator and found in fa-
vor of the exhibitor.
The picture was specified on the
contract for first run at the Strand,
Duluth, as "Macushla." but on a
working sheet drawn up under di-
rection of the Fox manager, this title
was eliminated and that of "Mother
Machree" substituted, with Belle
Bennett named as star. After ap-
proval of the contract, the company
is alleged to have substituted the
title "Colleen." The board held that
"Mother Machree" is the same pic-
ture specified as "Macushla," basing
the decision on the working sheet in
possession of the exhibitor.
York, Neb., House Gutted
York, Xcb. — Work is expected to
be started soon on the theater to re-
place the Sun, gutted by fire of un-
known origin at an estimated loss
of $50,000. The house was operated
by the Cook Amusement Co. of
Beatrice.
Comedies in 3,000 Houses
"The Xcwlywcds and Their Babv"
comedies have been booked in 3,000
theaters, according to Universal,
which ascribes part of the bookings to
the personal appearance tour of
Snookums. The company expects to
place the series in around 2,000 more
houses.
Offer Theater Shares
Phillips. \\'is.— Shares are being of-
fered by John Esterl of Park Falls
for the $30,000 theater he is planning
here. J. E. Nason of Minneapolis is
architect.
A Review of Reviews
By LILIAN W. BKENNAN
Buster Kc.iton's latest, "College." carries
a fine lot of InuKhs, with ga^s that are both
new and old but all cleverly handled. He
manages to keep the crowd in a rather con-
slant state of laughter. They have a trick
ending that .scored a final laugh and finisbe<l
the picture leaving them in a particularly
amused frame of mind — it gave in rapid se-
quence, the last events in the life of the
"College" hero: — marriage, old age and then
a grave with a diminishing flame.
For fine sea thrills and good old fashioned
melodrama "Cruise of the Hellion" is of
the top order.
Along the lines of crook melodrama there
is "Boston Blackie's Return" to satisfy them.
The old auto racing melodrama is also avail-
able in "The Racing Fool," a fine thriller,
too.
".Soda Water Cowboy" is good western fare
and "Lightning" is another western, but
quite different from the average and with
some fine sequences devoted to tribes of wild
horses. Notable for fine photography and
lovely locations.
"2 Girls Wanted" brings stardom to Janet
Gaynor, the lovely Diane of "Seventh
Heaven." However, it is scarcely a vehicle
that gives her a fair break. She's charming
and clever but the story isn't there.
Rin-Tin-Tin is the glorified hero who earns
more admiration in "Jaws of Steel," a pic-
ture that is destined to delight children every-
where.
Warrenton Was Cameraman
In the review of "A Man's Past,"
which appeared in a recent edition of
THE FILM DAILY, credit to Gil-
bert Warrenton as cameraman was
inadvertently omitted.
Leaders Will Attend
Trade Abuse Parley
{ i. uiititiHvd from Page I)
old li. l*"raiiklin, presido'it of Wesco,
will come on from Los Angeles to
attend.
A real 'Who's Who" in the indus-
try will be assembled in the Bar
Association rooms on West 44th
Street when Commissioner Myers's
gavel descends and thereby opens the
meeting.
The importance of the conference
is not underestimated by any man-
ner of means. Producers and dis-
tributors, it is learned, do not intend
turning it over to any subordinate
but will make an appearance them-
selves in order to watch the trend in
developments. It seems to be gen-
erally understood that out of the
hearings, there will develop a code
of ethics which may bring about
changes of considerable importance
in the operations of the industry.
Hook Buys Seymour Majestic
Seymour, la. — ^The Majestic has
been purchased from A. Madison bv
Z. E. Hook.
Seattle Territory Houses
Show Big Improvement
(Continued from Page 1)
Wesco direction, is leading the pro-
cession, and is turning in grosses ap-
proximately equal to the intake of
ny other two houses here prior to its
opening.
The improvement in business is not
confined to Seattle, for the entire
chain has shared in the improved
business.
trailers Sell Seats
t' vfll^ fl; \f^ ■ ;''"
>■■■.' 1' • .. ,
NATIONAL SCREEN SERVICEii
TDishibukd throughout the United States from
CHICAGO NEW YORK LOS ANGELES
S45 S-Wabash Ave. - 126-130 W.46'* St. • 1922 S.Vermonl: Ave.
Joseph M; Schencic
Presents
NORMA TALMADGE
CAMILLE
A Modern Version
With
Gilbert Roland
Screen story by Fred de Gresac
A Fred Niblo Production
• -..^^
//>
flHlT
M^lOM^f
>V«AJ|
r
USTEH TO REAIOM
3S4eHi¥S?mil
oyPILMDOM
ML THE NEWS
ALL THE TIME
VOL. XLI No. 68
Tuesday, September 20, 1927
Price 5 Cents
Surprise!
SYRACUSE hasn't gotten
over it yet. The gasps well
nigh reached into New York.
It all hinges around this:
Last week, "The Big Parade"
played at the Strand. The
Eckel had booked in "What
Price Glory'". The Strand
played to 40,000 paid admissions
and about fifteen thousand iron
men. The Eckel, a smaller
house, gathered in 37,000 cash
customers. Both house records
were thus broken.
Hunting for an Answer
By lightninK calculation, it appears
two Syracuse picture theaters per-
suaded 77,000 natives to part with
their money. Syracuse hasn't been
able to figure it out yet. The inter-
est we find in the incident revolves
around the ability of two pictures,
both excellent, but similar in theme
and in appeal, to do such phenom-
ena} business on a day and date en-
gagement. The first reaction to a
simultaneous run would be an opin-
tof that both would suffer thereby.
It may be — undoubtedly it is — true
that either picture would have made
more money if the field was clear
It is also true, however, that neither
has to be ashamed of the business it
pulled.
The observation we draw from this
Syracuse surprise is that, no matter
how you blink at it, there is no
denial of the fact that it is quality
that counts.
"The Girl from Rio"
The independents are making 'cm
click these days. Sam Sax's second
Gotham for the new season is a most
satisfactory box-office. "The Girl
from Rio" has the "it" qualities you
hear so much about. The story
moves in well-oiled grooves and
while there is never any doubt about
the final clutch, the entertainment
elements are adroitly mixed.
For this, Tom Terriss must be
credited. As the girl, Carmel Mvpt'^
sets Rio pretty much on its ear. She
rolls her optics aplenty. That's
where the "it" comes in.
K ANN
NJ.SCHENCK ELECTED
PRESIDENTOf LOEWS
A. M. Loew, Now First
Vice-President — Other
Changes.
Nicholas M. Schenck, for the past
three years executive viccpresident of
Loew's, Inc., as expected, was elect-
ed to the presidency yesterday at the
regular meeting of the board of di-
rectors.
Arthur M. Loew was elected First
Vice-President.
The board of directors elected
David Bernstein and Arthur M. Loew
as members of the executive commit-
(Coiitinued from Page 5)
Industry Soon to Name Its
Trade Parley Participants
Stroheim May Return
to Acting and Writing
Hollywood — Reports are current
that Eric Von Stroheim may quit
directing in order to devote his time
to acting and writin- but no definite
word has been secured from the di-
rector as to his plans.
If he determines to take this step,
it is possible that he may associate
himself with D. W. Griffith.
HEARING ON ADMISSION
TAXES SET EOR NOV. 10
IVashington Bureau of THE FILM DAILY
Washington — Hearings on the re-
peal of the Admission Tax will be
held by the House Ways and Means
Committee No. 10. It is indicated
in the schedule of hearings on the
new tax revision bill.
Persons desiring to be heard should
apply to the clerk of the committee
at least one day prior to the date
(.Continued fiom Page 5)
Fox's Washington Opens;
Diplomats, Notables There
Washingtofi Bureau of THE FILM DAILY
Washington — Many notables were
honor guests last night at the formal
opening of the new Fox theater at
14th and F Sts., which was attended
by a group of diplomats and officials
of various Government departments.
(Continued on Page 2)
Gov't Lining Up Exhibitors
Through Film Boards —
Interest Mounts.
Preparations are under way for all
three branches of the industry to
name the representatives who are to
participate in the Trade Practice Con-
ference to be held under the wing
of the Federal Trade Commission in
New York beginning Oct 10.
M. Markiiam .'"laiiner^ , Director of
Trade i'ractice Confeuiices of the
Federal Trade Comrniss'on will use
the machinery of Film Boards of
Trade to select the 64 exhibitors who
will represent the entire body of the-
ater owners.
The Association of IvI.P. Produc-
ers— Hays ally on the coast — will
(Continutd from Page 5)
Retrenchment at Warners;
47 Out; Some Salaries Cut
The axe is swinging over at War-
ners and, as a result, about 47 em-
ployees ranging from individuals in
the sales department of both Vita-
phone and Warners down to office
fboys have been let out.
The Vitaphone force has been
(Continued on Page 2)
25 YEARS, DURATION
OEPUBLIX-f.&R.DEAL
Minneapolis — It is anticipated here
that, as a result of the Publix-Para-
mount-F. & R. deal, the Minneapolis
firm will step out in an important
theater building and acquisition cam-
paign. Several projects which have
been held in abeyance while the deal
(Continued from Page 5)
M-G-M Is Reported in
Broadcasting Deal
M-G-M is planning a national land
wire hook-up for the sale of radio
programs, according to "The New
York Sun." which marks the first
move toward the entry of any pic-
ture organization into broadcasting
as a business.
While M-G-M officials have not
(Continued from Page 5)
—J&»h
DAILY
Tuesday, Sept. 20, 1927
fai. XLI Na. 68 Tuesday, SepL 20. 1927 Price 5 Cents
lOHN W. ALICOATl
Publisliar
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York. N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign. $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday,
New York. Hollywood, California — -Harvey
E. Gausman, Ambassador Hotel: 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London, W. I. Ber-
lin— Lichtbildbuehne, Friedrichstrasse, 225.
Financial
Quotations
*tAm. Seat. Vtc...
*tAm. Seat. Pfd...
*Balaban & Katz . .
*Bal. & Katz Vtc.
Eastman Kodak . .
tFilm Inspection . .
*First Nafl Pfd..
Fox Film "A"
tFo.x Theaters "A"
Intern'l Project. . .
Loew's, Inc
ttLoew's, 6s 41ww.
ttLoew's, 6s41x-war
M-GM Pfd
M. P. Cap. Corp..
Pathe Exchange ....
tPathe Exch. "A"..
ttPathe Exch. 7s 37
Paramount F-P . . .
'Paramount Pfd. . .
ttPar.Bway.5^s51
**Roxy "A" ....
**Roxy Units
**Roxy Common ..
.Skouras Bros
Stan. Co. of Am..
tTrans-Lux Screen
*Univ. Pictures ..
•Univ. Pict. Pfd.
tWarner Bros
Warner Bros. "A".
High Low Close Sale>
47
48
SiVi ....
TZVa, ....
my,
554
. 100
65 K
17^
8
54
104
99%
25
SVi
26!/2
96/8
104/2
. 119
101
174/
5/
'66/'
17/
8
54/
104/
99%
■y
265^
96/8
104/
ioi "
34
38
11
39
68
4/
169
5/
' 6S"
17/
8
535^
104
997/1
6/
5J4
26/8
96
103
ioi ji
32
35
10
39
67J4
4/
1,800
400
1,666
300
100
3,600
500
800
1,300
6
7,400
14J4
22/
14/
22/8
39
4/
29
101
14M
22/
200
600
1,500
*Last Prices Quoted **Bid and Asked (Over
the Counter)
tCurb Market ttBond Market
NOTE: Balaban & Katz is listed on the
Chicago IJbard; Skouras on the St. Louis
Stock Exchange and Stanley in Philadelphia.
HENNEGAN
Program
Covers
Solve your program
problem.
Write for Samples
The HENNEGAN CO.
Cincinnati, Ohio
Ontario Puts Its O. K.
On Picture Industry
Toronto — The official investigation
just concluded by Hon. J. D. Mon-
teith. Treasurer of the Province, as
a result of public criticism regarding
the alleged offensive character of
several recent releases, gives a clean
bill of health to the work of the
Censor Board of Ontario, exchanges
and theaters. Monteith declared that
after a personal investigation that
censorship, exchange management
and theater direction, he was con-
vinced "that no place in Canada or
elsewhere are the moving picture the-
ater-going public so well safeguarded
and protected and nowhere are films
of a higher order or less objection-
type."
Retrenchment at Warners ;
47 Out; Some Salaries Cut
(Continued from Pane 1)
slashed. Several former Vitaphone
employees have been absorbed by the
Warner organization while others
have been discharged. It is under-
stood that, in some instances, a sal-
ary cut has been made. It is offi-
cially reported that the aim is to re-
duce the overhead about $100,000 per
year.
Dowd Joins M-G-M in Europe
Tommy Dowd, assistant to Ed-
ward Bowes at the Capitol, experi-
enced showmen and one of the most
familiar figures on Broadway, leaves'
the Capitol organization on Oct. 10
for Europe where he will be identi-
fied with the M-G-M theater hold-
ings in both London and Paris.
Dowd supervised the rehabilitation
of the Gaumont Palace in Paris last
year for M-G-M, introducing Ameri-
can presentation methods.
Defends Baltimore Union
Baltimore — Tommy Goldberg of
the local independent union of oper-
ators in opposition to the internation-
al organization's union, takes excep-
tion to the published statement that
his organization is in any sense an
"outlaw" body. He says it is com-
posed of 49 local houses, mostly in
the suburbs, who are successfull>^
running their theaters with competent
men not affiliated with the local unit
of the national organization.
Minneapolis Garrick Reopens
Minneapolis — The New Garrick, an
F. & R. house, has reopened after
being closed for several months.
To Star Marceline Day
Hollywood — M-G-M is preparing
to star Marceline Day. For the
present she has been assigned a role
opposite Lon Chaney in "The Big
City," to be directed by Tod Brown-
ing.
Times Square Drapery
and Upholstering Co.
SpecUiists in Theatre Work
160 West 45th St.— Bryant 0IZ4
Walk-Out in Minn.
Minneapolis — Thirteen houses
were affected by a walk-out of
stage hands when managers
and workers failed to agree on
terms of a contract A meet-
ing scheduled late last night is
expected to result in contract
alterations on both sides.
Fox's Washington Opens;
Diplomats, Notables There
(Continued from Page 1)
Representatives of about twenty for-
eign countries were present.
The cabinet was represented by
Secretaries Mellon, Dwight W. Davis,
Wilbur, Work, Jardine, Hoover and
John J. Davis, as well as Attorney
General Sargent and Postmaster
General New. The supreme court
was represented by Justice McRey-
nolds, Butler and Sanford. General
Summerall was present for the Army
and Admirals Elberle and Semm rep-
resented the Navy. The Fox official
delegation was headed by Willian
Fox and his wife. W. R. Sheehan,
James R. Grainger, John Zanft, Saul
E. Rogers, Truman Talley and John
J. Spurgeon.
The picture was "Paid To Love,"
which was preceeded by an elaborate
program, personally staged and di-
rected by S. L. Rothafel, who also
broadcast a special program in
honor of the opening.
The house seats 4,000 and was, of
course, jammed to the doors. The
price scale is matinee week days, gen-
eral admission — 40 cents. Nights,
Saturday, Sunday and holiday matin-
ees— orchestra, 75 cents, messanine,
same; loge seats, $1.10; balcony, 40
cents.
Ray Griffith With United?
Hollywood— Raymond Griffith is
understood to be negotiating with
United Artists.
The home office of United Artists
has received no word from the Coast
regarding Griffith.
Littau at Roxy
Joseph Littau has been added to
the staff of conductors at the Roxy.
He will direct in conjunction with
Er«o Rapee, Maximilian Pilzer and
Charles Previn.
Dallas House Reopens
Dallas — The Old Mill has reopened
with a twice weekly change.
WANTED
A THEATRE THAT IS
NOT MAKING MONEY
The advertiser — a specialist in
building-up unsuccessful theatres
who has an enviable record — is
now open for a proposition.
All Ccyrrespondence Held Strictly
Confidentiai
Address T. D., c/o Film Daily, NY.C.
George R. Allison, Dean
of Atlanta Film Row, Dead
Atlanta— Film Row started iti
week's activities yesterday saddened
by the death of George R. Allison,
manager of the Fox exchange for,
years. He was the outstanding (\%4
i;re in the local f.lm fraterniry, an
aci'.nowledged leadn- of the highest
type and probably the most beloved
member along hilm row. Allison
died in his sleep at a hotel in Val-
dosta, Sunday night, following an at-
tack of acute indigestion earlier it
the evening. He was making a shor
sales trip with his South Georgii
salesman, Paul S. Bryan. Allison
came to Atlanta thirteen years ago
as manager for General Film Co.
Later he became associated with
Hearst's International, going subse-
quently to Pathe and eventually to
Vitagraph, which post he left nine
years ago to become local manager
for Fox.
Herron Back Today
Fred L. Herron, in charge of the
department handling foreign mark-
ets at the Hays organization, returns
from Europe today on the Majestic.
Would not be)
without
PATHE NEWS
in Rock Island, 111.
Rock Island, 111.
Sept. 19, 1927
Ray Hall, Editor,
Pathe News, k
New York, N. Y.
We have used PATHE
NEWS ever since the Pal-
ace opened. We would not
be without it as we con-
sider it the world's great-
est news reel. Keep up
the good work.
Bert Damon, Mg^.,
Palace Theatre
AMALGAMATED
VAUDEVILLE AGENCY
Attractions for
Picture Theatres
Standard Vaudeville Acts
1600 Broadway, New York City
Phone Pcnn. 3580
llie hist word
TN ation-
w^ioc
Xvelcasc
at
± opiilar
Jl rices
Oct.
10
You will slioM^ it in October and your audiences
MTill remember it lorever. IJy playing ijen-JnLur
in your tlieatre;, you are proving tlie greatness ol
your tlieatre. 1 ne iinal flow^er ol motion picture
creation lias been acliieved ^ ^on your screen ^ — -
wrhen you play
BeN-Hur
IJc first 111 the licarts oj your public with
-MLetro-Gro/j/zv^/i-J\^ayer
Tuesday, Sept. 20, 1927
"z^SStl
DAILY
N. M. Schenck Klected
President of Loew's
(Continued from Page 1)
tec of which Mr. Sclicnck and Wil-
liam H. Cliilds were already mem-
bers. David Warficid remains an al-
ternate member.
J. Robert Rubin was elected to fill
the vacancy on the board caused by
the death of Marcus Loew.
The board of directors of Loew's
Inc., is as follows:
Nicholas M. Schenck, Charles M.
bcliwab, William Hamlin Childs, Wil-
liam C. Durant, Daniel E. Pomeroy,
William L. Phillips, David Warfield,
Lee Shubert, David Loew, David
Bernstein, Arthur M. Loew and J.
Robert Rubin.
Leo Crashes Arizona
Leo, the M-G-M lion scheduled to
make a non-stop flight from San
Diego to Mitchell Field pulled an
exploitation stunt on his own hook
and crashed on the Arizona desert
some 40 miles from Roosevelt Lake
without previous publicity. Leo is
a natural press agent and doped this
stunt right, for the A. P. boys soon
had the wires humming with this
new angle to the much-heralded and
widely-publicized flight. Both Leo
and the pilot are reported to be safe
while Howard Dietz and Pete Smith
are exchanging telegraphic congratu-
lations.
Buys Culver City Studio
Culver City — Ambassador Pictures
Corp., of which H. E. Ross is presi-
dent, has purchased the Golden State
studio and changed the name to the
.A.mbassador. The first picture plan-
ned will feature Al Jennings in a
story of outlaw days. The cast in-
cludes Mildred Harris, FIdward Piel,
Jr., Edward Piel, Sr. and Ncely Ed-
wards.
Another in Canada for Famous
Toronto — Making the 120th theater
operated by Famous Players Canad-
ian Corp., the Grover is being opened
as a suburban house on Danforth
Ave. by the B. & F. Theater circuit.
The proprietors of this circuit are
Sam Bloom and Sam Fine, who are
now conducting a chain of neighbor-
hood houses in affiliation with Fam-
ous Players Canadian Corp.
Bitzer Rejoining Griffith
Billy Bitzer, veteran cameraman
who photographed D. W. Griffith's
productions for years, will rejoin the
producer on the coast shortly.
Toronto Film Board Elects
Toronto — At the annual election of
officers of the Film Board of Trade.
Frank Myers, manager of Warners
was elected president for 1927-28. The
vice-president is Barney D. Murphy,
manager for FBO, who was re-
elected. The secretary-treasurer is
Harry Law, manager for Canadian
L'niversal.
Kirkpatrick Returns
A. S. Kirkpatrick, assistant gen-
eral manager of Educational returned
from Europe yesterday on the Amer-
ican Trader.
Industry Soon to Name
Trade Parley Parties
(Continued from Page 1)
name its appointees in tiie ne.xt few
weeks. Actors and directors as well
as producers will appear in the roster
representing production. Distribu-
tors in New York will shortly busy
themselves with the same problem.
As pointed out yesterday, the impor-
tance of the entire conference is such
that the highest executives in each
organization will attend personally,
rather than delegate the task to a
subordinate.
It appears that in both production
and in distribution, no limit has been
set on the number cf representatives
who will be accredited to the confer-
ence although each company will
have one vote only. Insofar as ex-
hibitors are concerned, the Federal
Trade Commissoin has determined
that two from each of 32 zones will
be a representative figure. In this
connection, the Commission was
faced with the problem of how the
general body of exhibitors might
best be handled, in view of the fact
that all individual theater owners are
not necessarily represented by ex-
hibitor organizations.
Secretaries of the Fillm Boards
who are also secretaries of the arbi-
tration committees in each exchange
centers have been asked to commu-
nicate with the three exhibitor mem-
bers on latter committees who are to
make their selections in conjunct'on
with the local exhibitor organizations.
The numerical proportions to
which ^the conference will extend is
dubious. It is certain, however, that
there will be several hundred at the
opening meeting. There are no re-
strictions against the number which
will attend but voting will be confined
to the accredited representatives.
This is the limit to which the con-
ference has the authority to go:
Each branch of the industry, meet-
ing in committee, will adopt a reso-
lution in which is incorporated the
trade practice determined upon. All
practices, in resolution form are sub-
mitted to the presiding commissioner,
who, in this case, will be Abram F.
Myers. How-ever, it is the Federal
Trade Commission, sitting as a body,
which serves as the final court. .A.f-
ter the practices are adopted, a given
date is stipulated upon which the
new business methods must become
effective.
Theater Receivership Asked
Boston — Several bondholders of
Atlantic Theaters Corp. have asked
that a receiver be appointed. A peti-
tion in equity has been brought be-
cause of alleged transactions involv-
ing mortgages and other realty
transactions in connection with some
of the company's properties.
Purchase New England Circuit
Boston— The New England The-
aters Operating Co. has purchased
the Elm Circuit with theaters in
Marlboro, East Boston, North At-
tleboro and Milford.
Briskin Starts Trip
Irving Briskin is on a tour of ex-
changes for Sterling. He expects to
be gone four weeks.
Hearing on Admission
Taxes Set for Nov. 10
(.Continued from Payc 1)
of ihe hearing, stating the length of
time desired.
Hriefs may be suljmitted in lieu
of, or in addition to, oral testimony.
The schedule of the committee calls
for a general hearing, Oct. 31 and
Nov. 1 ; corporation income tax
Nov. 2; individual income tax, Nov.
3; board of tax appeals and general
administrative features, Nov. 4 and
5; excise and stamp taxes, Nov. 7;
estate tax, Nov. 8 and 9; and mis-
cellaneous taxes Nov. 10.
In view of the fact that no parti-
cular date was set for Admission
Taxes, it is presumed they will be
considered with other miscellaneous
levies.
M-G-M Is Reported in
Broadcasting Deal
(Continued from Page 1)
confirmed the reports, it is understood
that contracts for land wires, involv-
ing from $1,000,000 to $3,000,000 an-
nually are being negotiated with the
American Telephone and Telegraph
Co. The plan, states the "Mm,"
designates New York city as a cen-
tral national broadcasting station.
Radio broadcasting stations will re-
ceive the programs by land wire in
a coast-to-coast hook-up. The main
distributing station would be WHN
of New York, with other stations at
Palisades and Secaucus, N. J. assist-
ing. The plan calls for theater acts
in different localities suitable for
radio programs being sent to New
York by land wire and from there
cleared nationally.
The new venture is to be launched
as a separate business enterprise, aiid
it is understood that the system is
being planned to go into effect b%
February. The wire network will
cover the west and northwest as we'l
as all sections of the south.
New Booking System
Boston — Following the consolida-
tion of the Pathe and P.D.C. ex-
exchanges here, a new system of
booking has been inaugurated in
which the territory is divided into
districts, each in charge of a booker.
Under the old system each booker
has charge of separate department«
only.
Longview House reopens
Longview, Tex. — The Rembert has
reopened after undergoing remodel-
ing and redecorating.
Heads Fox Denver Branch
Denver — R. J. Morrison, former
sales representative for First National
now is manager of the Fox exchange.
LIBRARY SCENES
of every description for Dramatic. In-
dustrial aod Educational Producer*.
Negatives of Dramatic Punduo, Fires,
Floods, Wrecks, Exptosions. Warfare,
Crowds, R>ots, Clouds. Boats, Aeros,
Trains, Animals, Notables, 'Sports, Sci-
ences, Industries. Etc, Etc.
GENERAL FILM LIBRARY
(Morris J. Kaodd)
117 West 46th St., N. Y. C.
Bryant 4417
25 Years, Duration
of Publix-F. & R. Deal
(Continued from Page 1)
was in the making will undoubtedly
be closed quickly.
The agreement actually covers the
New Minneapolis, which Publix is
building at La Salle and 10th Sts.,
and the loop houses in Minneapolis
and St. Paul which are operated by
F. & R. runs for 25 years and gives
Paramount an outlet in all of the F.
& R. theaters. F. & R. is to oper-
ate the New Minneapolis and any
other theaters taken over or built in
the major spots. Publix is not in-
terested in small situations.
Van Dyke, Iowa Exhibitor
Head, Dies in Chicago
Des Moines — B. I. Van Dyke, vet-
eran theater manager and for two
terms president of the Iowa The-
ater Owners Ass'n, died in the Pres-
byterian hospital at Chicago, follow-
ing an operation for gall bladder
trouble. Van Dyke, who was about
55 years old, was manager of the
Royal, the old theater at Eighth and
Locust which was torn down this
summer.
He served two terms as president
of the Iowa Theaters Owners Ass'n
being re-elected to that office in 1926.
Theater Owners Open Exchange
Minneapolis — The Theater Own-
ers Ass'n of the Northwest has open-
ed its exchange at 606 Film Exchange
Building with executive offices re-
maining at the Nicollet Hotel. Frank
Workman heads the exchange.
Oswald Stoll Here Today
Oswald Stoll, head of Stolls, Ltd.,
of England, arrives on the Majestic
today from London.
The PEP of the PROGRAM
/■HOI)( ( INT. DrsrKIHI riMj
Novelty Short Subjects
To KXCH.\N(;iS
TllEATKhS
•V^ 7;> -IM MM W I , M\\ MIKK *.
I.E.CMADVICt )
TEMPTATIONS
OFA SHOP GIRL"
SU...n, BETTY COMPSON
_,,h (JaULINE GARON.fcBMANO KALIZ -and
A FIRST DIVISION PICTURE.
itfvc COT lo 1,^
O-^eH
on^
tt»c
a« »*
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pctte
1
m
fST
^^
LISTEN TO REAIOM
Richard A. Rowland
Present*
RICHARD
BARTHELMESS
In
THE PATENT
LEATHER KID
By
Rupert Hughes
An Alfred Santell Production
Directed by Alfred Santell
Production Manager Al Rockett
Titles by Gerald C. Duffy
Scenario by Winifred Dunn
7AeHl¥S?kPUt
oyFILMDOM
ULTHE NEWS
ALL THE TIME
VOL. XLI No. 69
Wednesday, September 21, 1927
Price 5 Cents
1 Nick Schenck
0.\K of the lirst orders in-
sisted upon l)y Nick
Schenck when he moved
up into the i)resident's chair at
Loew's, Inc. ran something- like
tliis: "No personal aggrandize-
ment. The organization rises
above any one individual".
To those who know Schenck, there
i> no occasion for surprise. The ac-
tum was typical of the man, who,
in his early forties, heads a theater
organization in Loew's, Inc. and a
priHlucing-distributing organization
in M-Ci-M, which jointly contribute
a Lcoodly portion to the rock of sub-
stantiality upon which the industry
is reared.
The Background
It is not widely known that
Schenck has been the driving force
behind these companies for three
years. It was that long ago that
Marcus Loew's health l)egaii to fail
him. Metro had merged with Gold-
wyn and Louis B. Mayer. Heavy
financing and a steady hand at the
helm were both necessary to keep
the ship of business on a true course.
Schenck held to that course and the
financing followed.
His apprenticeship was served over
a period of twenty years. For two
decades Schenck worked alongside of
Loew and others, always building.
He saw- the chain develop into the
imposing network of theatrical hold-
ings which it is today. And so when
Schenck turned his attention to pro-
duction and distribution, he brought
to these branches of the business, the
invaluable experience and the fount
of knowledge which he had gained
through long years as an exhibitor.
When the end of worldly things un-
fortunately came for Marcus Loe -,
no speculation existed about the fu-
ture.
The Individual
Schenck is uniformly recognized as
a fair man; one in whom is found un-
derstanding and appreciation of the ef-
forts of others. .\ favorite maxim
of his is that no deal is a fair deal
unless fair to both parties. He is a
reasonable and a sane sort of indi-
vidual. We believe he would rather
be "no-ed" than "yes-sed" because
he recognizes that in others, as well
as in himself, the ability to think
clearly is to be found. We find in
his make-up many of the qualities
that stamped the character of Mar-
cus Loew- as sterling. Surely no
u:reater words of praise can be writ-
ten of any man.
K ANN
KENNEDY DENIES EBO IS
PARTY TOANY MERGER
Company Has Not Dis-
cussed Any Amalgama-
tion, He Says
Denial that FBO is or has been
considering amalgamation with any
other company is made by President
Joseph P. Kennedy. His statement
is in answer to report that FBO was
to be part of a proposed pool embrac-
ing Pathe and First National. He
denies even that any such deal has
been discussed.
".All rumors and statements to the
effect that FBO is or has been con-
sidering any merger or consolida-
(Continued on Page ,6)
WILL DECIDE ON SITE
EOR CLUBHOUSE SOON
Al I.ichtman, temporary president
of the Moving Picture Club of New
York, has called a meeting of the
organizers and charter members a
week from tonight at seven o'clock
at the Astor. This meeting is for
'he purpose of taking definite action
c>n a real estate proposition concern-
ing a home for the club. Four have
been under consideration by the real
estate committee, and pll are now
down to the rock-bottcm basis of
(Continued on Page 6)
Horwitz Loses Round in
Suit for "Big Parade"
Houston. Tex. — Denied in District
Court his application for an injunc-
tion to restrain showing of "The Big
Parade" at the Kirby, claiming prior
right to the picture. Will Horwitz
who operates the Aztec, will appeal.
Horwitz claims to have a contract
calling for second run. This, how-
ever, is claimed to have been modi-
fied to third run. The roadshowing
of the picture here cannot be con-
strued as a first run, M-G-M con-
tends.
Industry Flocks to Fight
From New York and Hollywood
has started the hegira to Chicago for
the Tunney-Dempsey fight Thursday
night. The industry will be well rep-
resented in a turnout, which probably
will set a record for a gathering of
film celebrities outside Hollvwood.
Exhibitors Asked to Make
Trade Practice Parley Success
Jolson's Record
Los Angeles — AI Jolson
grossed $57,286.40 in a week at
the Metropolitan, topping the
house record by $12,000. He
played to 90,000 admissions
during the week. His contract
is for $1,750 weekly for ap-
pearance at 31 shows. So great
was the demand, however that
Jolson voluntarily appeared at
three extra shows without ex-
tra remuneration.
WALKOUT EAILS TO
DARKEN TWIN CITIES
Minneapolis — Operation of the the-
aters continues unaffected, following
the walkout .Saturday midnight of
stagehands in 13 houses of the Twin
Cities, with the managers and em-
plo^■es handling the stage work. The
walkout in this city hits the Pan-
tages, New Palace, Seventh Street.
Shubcrt, Metropolitan, State, Gar-
rick and Hemiepin. F'ive St. Paul
houses are affected including the
(Continued on Page 7)
RIOTS EOLLOW DALLAS
ROW WITH OPERATORS
Dallas — Outrages have followed
securing of an injunction by C. R.
Mc Henry, Rose win, owner, with
stench lotions poured through a ven-
tilator. Lobbies of the Rosewin.
Rialto and Sunset also were treated
in the same manner. Mac Henry two
weeks ago received the injunction
(Continued on Page 7)
Hard Winter Seen Ahead
for Illinois Coal Fields
St. Louis — Collapse of the joint
conference of Illinois union mine
leaders and coal operators in Chi-
cago on Sept. 14 has spread gloom
throughout the Southern Illinois coal
(Continued on Page 7)
M. P. T. 0. A. Will Act as
Proxy When Requested
to Do So
Exhibitors are called on to exert
every possible effort to secure ade-
quate representation at the forthcom-
ing trade conference Oct. 10, in a
letter sent to members by President
R. F. (Pete) Woodhull and Secre-
tary M. J. O'Toole.
National officers have been in touch
with Markham F'lannory, director of
trade practice conferences for the
Federal Trade Commission, cooperat-
ing so this conference may be prop-
erly and thoroughly organized and
that there may be in this assemblv
on that day the best brains within
tlie industry, the latter says.
Heads of all the large producing
and distributing companies person-
ally will represent their resjicctive or-
ganizations, it is declared. Two exhi-
bitors will be selected by exhibitor
members of arbitration boards. This
(Continued on Page 6)
Stanley Company Insures
McGuirk for $1,000,000
John .[. McGuirk. president of the
Stanley Company of .America and un-
til recently president of First Na-
tional Pictures, joined the ranks of
heavily insured business executives
when the Stanlev companv placed
$1,000,000 insurance on his life. The
amount was divided among several
insurance companies, with all policies
(Continued on I'agc 6)
Duty on American Pictures
Increased in New Zealand
Washington Bureau of THE FfF.M DAILY
\\'3sliington — Revision of the New
Zealand tariff aims a blow at .Amer-
ican films by increasing the general
import duty while leaving unchanged
the preferential rate on British films,
according to a cable received by the
Dept. of Commerce.
Naultv, Maver Form "Lab"
To Handle 16 and 35 Film
A i"\v lai)orafory is in ooeration
p* Palisades, N. T. as the Stmerlab
Corn. It is outfitted with Duplex
enuinment and is desiened to handle
16 and ,35 mm. material for negative
developing and master prints exclu-
sively. J. N. Naulty is president of
(Continued on Page 7)
THE
i^E^
DAILV
Wednasday, Sept. 21, 1927
ftTHEi^
«/'FILMDOH
Vol. XLI No. 69 Wednesday, SepL21. 1927 PriceSCeots
lOHN N. ALICOATE
Publishei
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoarte, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
poS(t -office at New York. N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign,. $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday,
New York. Hollywood, (^lifornia — Harvey
E. Gausman, Ambassador Hotel: 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London, W. I. Ber-
lin— Lichtbildbuehne, Friedrichstrasse, 225.
Financial
Quotations
High Low Close Salei
*tAm. Seat. Vtc. .
47
*tAm. Seat. Pfd..
4«
*Balabaii & Katz.
58 (^
♦Bal. & Katz Vtc
7iy4
Eastman Kodak . .
'tFilni Inspection.
*Pirst Nafl Pfd..
I75J4
173
173
S'A
100
3,io6
Kox Film "A". . . .
6(>
65/2
65/
500
"Kux Theaters "A"
18
17-4
18
3.400
'Intern'] Project.
8
1
Loew's, Inc
.S544
54^
55
4.600
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9934
3
.VI-G-M Pfd
25
24 7/8
24/8
200
.\1. P. Cap. Corp.
7/«
7
7
200
Pathe Exchange . .
5?4
5/8
5/«
tPathe Exch. "A".
26
20
22/
4,800
ttPathe Exch. 7s37
96
96
96
2
Paramoinit F-P. . .
107
104/,
107
24,700
'Paramount Pfd. . .
119
ttPar.Bway.55^s51.
101
101
101
4
**Roxv "A" ....
34
32
' *Koxy Units . . . .
37
35
"Roxy Common . .
U'A
10/
Skouras Bros
40
40
40
Stan. Co. of Am. .
■6754
67
b7'A
tTrans-Lux Screen.
4/8
4Va
4/8
400
tUniv. Pictures. . . .
29
I'niv. Pict. Pfd....
ini
101
101
400
tWarntr Bros. . . .
i.s'4
1434
15
400
Warner Bro^. "A"
•Last Prices Quoted
2,!
22. H
and
23
Asked
800
**Bid
(Over
the Counter)
tCurb Market
ttBond Me
rket
NOTE: Balaban & Katz is listed on the
Chicago l^ard; Skouras on the St. Louis
Stock Exchange and Stanley in Philadelphia.
When you think of
INSURANCE
you are thinking of
S T E B B I N S
specialists in Motion Picture
and Theatrical insurance for
the past twenty years
Arthur W. Stebbins & Co., Inc.
1540 Broadway N. Y. C.
Bryant 3040
De Milie Studio Speeds
Up Production Schedule
Hollywood — Owing to a heavy pro-
duction schedule, the board of direc-
tors of the DeMille organization ha.^;
voted $200,000 for expansion and new
iniildings, in addition to the $200,000
to cover replacement of the recent
fire loss.
William Sistrom, general manager,
states that seven pictures calling for
an expenditure of $1,500,000 will be
in production in the next three wrecks.
These include "The Main Event,"
directed by William K. Howard;
"The Forbidden Woman," "My
Friend from India," "The Wise
Wife," "Chicago," "Rip \^an Win-
kle" and "The Blue Danube." Cecil
B. DeMille will personally direct his
first since "The King of Kings."
DeMille Starts "Chicago"
Culver City— With Cecil B. DeMille
personally directing, in association
with Frank Urson, "Cliicago" the
screen version of the stage play, has
just gone into production. Urson
was slated as director, but DeAIille
felt that the production is so im-
portant that he will take charge of
the first 100 scenes at least.
Sammon Completes First
James F. Sammon of the Boj's of
76 Film Corp. has just completed the
first three of a series of six two-
reelers titled "The Liberty Boys of
76." The pictures are "Fighting the
Red Skins," "In the Hands of the
Enemy," and "Buddy to the Rescue,"
directed by John Raymond. They
will be released one each month on
the state rights market. Harry Fog-
arty leaves Sept. 21st on a sales trip
for the company, Philadelphia being
his first stop.
Totten Starts Friday
The Edyth Totten theater, 48th St.
west of Broadway, makes its bow
Friday night as a picture house. "The
Lady from Paris," foreign film star-
ring Vilma Banky, is the opening at-
traction.
Gibson Remaining with "U"
Universal City — Hoot Cibson, who
has l)een negotiating with several
firms, will renew his contract with
Universal, according to report. He
has been with the company eight
vears.
Edward Montagne Here
Edward Montagne, Univcrsal's
scenario editor in chief, arrived in
New York yesterday for conferences
on forthcoming product.
"Student Prince" Opening Tonight
"'i"he Student Prince" succeeds
"The Big Parade" toniglu as the
attraction at the Astor.
EDITOR CUTTER
DIRECTOR
Elmer J. McGovern
no W. 48th St. Bry. 9400
New York
Paralysis Threaten Theater
Business in Missouri Town
St. Loui,s — Infantile paralysis, new
epidemic in Ohio river towns, is ex-
tending to Missouri towns, with
Keytesville suffering to an extent
which has caused the secretary of the
state board of health to recommend
closing of the theater, schools and
other places where children gather.
There have been 25 cases reported
and .six deaths from the disease at
Keytesville.
Texas Meeting Nov. 8-9
Dallas — Nov. 8 and 9 are dates set
for the fall convention of the Texas
exhibitor unit.
Glyn^ie Buys Another
Sag Harbor, N. Y. — Mike Glynne
has purchased thf Elite from Samuel
Rosenthal. Donald Fairservis will
be the manager. The reported pur-
chase price was $40,000.
Getting Ready on "Abie"
Hollv\\ood — Anne Nich<jls, autlior
of "Al)ic's Irish Rose" is in Los
Angeles to confer with B. P. Schul-
berg on the film version of "Abie,"
which will be under way within a
month. Victor Fleming will direct
from a script by Jules Furthman.
Atlanta to Honor Allison
Atlanta — Funeral services fo'-
(ieorge R. Allison will be held this
morning from All Saints Episcopa'
Church with interment at West View
Cemetery, Atlanta. All exchanges
will be closed from 11 to 1 in respect
to his memory.
Finds Europe Improved
"Fihii markets in Europe are in
pretty good shape" was the brief
comment made yesterday by Fred L
Herron, in charge of foreign rela-
tions at the Hays office, upon his ar-
rival in New York. He returned on
the Majestic.
Luncheon for Eberhardt
The A.M. P. A. luncheon tomorrow
will be known as "Walter Eberhardt
Day" as a token of lionor to him as
a past president of the association.
Grauman Seeks New Picture
Hollywood — Sid Grauman has left
for the East, for a series of con-
ferences with producers, presumably
to arrange for a picture to succeed
"The King of Kings" at Graunian's
Chinese.
Cresson E. Smith Back
Cresson E. Smith' assistant gen-
eral sales manager of United Artists,
rettiriied yesterday from a sales trip
in the Middle West.
Developing— Printing
and TITLES-
Specializing in First Prints
35 and 16 m. m. equipped
130 West 46th i-t. Bryant 4981
Seesell Gravely 111
Charles O. Seesell, art director who
has been identified with a number of
important producing units when
Eastern studios were far more ac-
tive than they are today, is seriously
ill with a brain tumor at St. Luke's
Hospital.
Bach Sailing Tonight
W. A. Bacji, general sales man-
ager for First National in England,
sails on the Berengaria tonight.
PATHE NEWS
scoops them all in
Champaign, IlL
Champaign, 111.
Sept. 20, 1927
Ray Hall, Editor,
Pathe News,
New York, N. Y.
I am glad to say that with
your assistance we have
repeatedly scooped all other
theatres in Champaign on
News Service. We feature
the Pathe NEWS the same
as we do the other head-
lines.
Sid Lawrence, Mgr.
Orpheum Theatre
Call
WAFILMS, Inc.
Walter A. Futter, Pres.
for
Library Stock Scenes
.,♦:.
jj 130 W. 46th St.
? Bryant 8181
861 Seward St.
HoUy 0764
THEATRE WANTED
LOCAL TERRITORY
RESPONSIBLE PARTY
SUBSTANTIAL CASH
Box M-365 c/o Film Daily
1650 B'way. New York City
PHONE-CHICKERINC 2937
ALLAN A.LOWNES. CEN.MCR
the rules are changed
^ Yes, football rules are changed this year. Goal posts moved back. More leeway for forward and
lateral passes. Greater rewards for enterprise and daring. Public demand changed the rules. Demand
for a faster, more dashing game. ^The same public demand is dominant in the motion picture
game. The rules are changed for 1927. Paramount and Paramount showmen, playing the game
with the new rules, are rolling up record scores. With smart, dazzling' plays like "Chang", "Beau
Geste", "Way of All Flesh", "Underworld". With plunging hits like "Metropolis", "Barbed Wire",
"Firemen, Save My Child", '^''Hula", "Swim, Girl, Swim", "Rough Riders", "Service for Ladies".
With star players like Harold Lloyd, Clara Bow, Emil Jannings, Richard Dix, Daniels, Menjou,
Meighan, Negri, Fred Thomson, Beery-Hatton, Bancroft, Fields-Conklin, Vidor, Ralston, Zane Grey.
^ Sweeping through for long runs. Kicking the opposition for a goal. Because they're difi'erent,
brighter, smarter. Paramount saw the rules had changed and developed its material accordingly.
Paramount has produced brilliant, consistent winners week after week.
^ By the time other producers get wise the old rules won't work, the
season will be over. Don't you be content with the old stuff and a licking.
Play the new rules with Paramount's 100% Program and be a champ!
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OWLV UPS WHICH M£AM OOILADS FOQ SHOWMEN
"Battling Butler"
(M-G-M)
Newspaper tied up witli a conte.'t
on "What is Sally O'Neil whispering
in Buster Keaton's Ear?" An ap-
propriate mat was used for the con-
test angle and 15 passes were award-
ed for the most humorous answers
submitted. — T. F. Murphy, Shuler,
Raton, N. M.
"Lonesome Ladies"
(First Nat'l)
Used teaser slides reading, "Men,
watch for Lonesome Ladies. You
will like them." This was followed
b}' "All Bachelors Beware of Lone-
some Ladies." After running these
teasers for a few days, started trail-
ers going. Theater truck about this
time appeared on the streets with a
streamer on the sides. Put a set-up
in front of theater. This triple-stand
set up, surmounted by a beautifully
tinted red, green and purple hand-
painted sign, had beneath it another
hand-painted sign in red, black and
green and below this was a stand of
framed pictures. — Jack Rawley, Rial-
to, Laredo, Tex.
Luncheon to Better Business Bureau
J. Homer Flatten, treasurer of the
Hays organization, gave a luncheon
to the managers of the Better Busi-
ness Bureaus yesterday as a token of
appreciation of the industry for the
cooperation being given by the bur-
eau in protecting the good will of
exhibitors, producers and distributors
by eliminating unfair competition
through fraud and untruthful adver-
tising.
Glazer Eastbound
Hollywood- — Bcnjaniin Glazer, onc
of Paramount's best known writers,
is on his way east from Hollywood,
on a vacation. He is responsible for
stories of several of Negri pictures
and collaborated with Joseph von
Sternberg on the latest Jannings pic-
ture, "The Street of Sin."
Ifo near the Ocean it's called-
TTfjcl^rcakcrs
So modem in equipment and
well conducted it is known as
one of the W)rld's finest Hotels
So
plan a Sojourn by the Sea and visit
l&vzaktrs
AnAhrncaiY
JDELHILLMAN
Vrtndwnt
WEW JEK5EV
^,JUUAN HIUMAN
BATHING FROM ROOMS
WHEN IN WASHINGTON VISIT
HARVEY'S RESTAURANT, llth and
PENNA. AVES. FAMOUS SINCE 1856
THE
Exhibitors Asked to
Make Parley Success
(Continncd from Page 1)
practice will be carried out in each
of the 32 film zones in accordance
with instructions sent from Wash-
ington.
"^Vith its tremendous importance in
mind, we suggest that you safeguard
the interests of the motion picture
exhibitors in your vicinity by using
your best efforts in a sincere endeav-
or to have your representation at
this conference of the iiighest type,
and that particular attention be given
to the fact that they should be men
capable of comprehending the man)-
diversified problems of the exhibitor
part of our business," the latter says.
"This hearing is not in the nature
of a prosecution or an investigation
of our business. It means definitely
that the United States government
has asked the leaders of all liranches
of the business to assemble at a given
time, discuss our trade practices and
decide upon formulas which will take
I the place of procedures which may be
agreed are unnecessary and unfair.
In our opinion, this will afford a
great opportunity to all concerned.
Much good will be accomplished if
the representative thus assembled,
in cooperation with representatives of
the United States government, sin-
cerely, openly and frankly discuss
their own problems not only within
their own branches but between the
different branches of the business.
"This is an opportunity for the in-
dustry to write its own Bill of
Rights.
"The government does not provide
for the expenses of anybody attend-
ing this conference and if you find
that it is impossible for the two in-
dependent exhibitors selected in your
zone to attend such conference, the
president and secretary of the M.P.
T.O.A. will be glad to represent the
independent exhibitors in your zone
b}' proxy if these proxies are accom-
jianied by definite instructions to us
witli such suggestions as you may
care to make with reference to any
trade practice. Upon receipt of any
such proxies we will endeavor to the
best of our ability to present your
instructions, as you may direct and
suggest. In making out this proxy,
no form is required. Just write what
you want to say in a letter."
Plane Wrecked in Canyon Crash
Martin Jensen wrecked the plane
carrying Leo, M-G-M trademark
lion, in an attempt to fly through a
canyon, the end of which he reached
when unable to turn back or up, the
flyer states in a report to B. F. Ma-
honey, builder of the plane. The
plane crashed over two trees. The
accident occurred near Chilson, Ariz.
Kennedy Denies F B
O Is in Any Merger
(.Continued from Page 1)
tion with other picture companies arc
incorrect," he declared.
"Noljody has discussed the terms
or conditions of any such consolida-
tion with authority from tlie owners
of FBO. My attention, and that of
the FBO organization, is entirely
taken up in making and distributing
good pictures at prices which will
show a profit to the exhibitors and
to ourselves."
Kraus Starts Series
K. M. Kraus of the Artcraft The-
atrical luiterpriscs, will start produc-
tion Oct. 10 on a series of original
t\\(i-reel c<iniedies starriiifj Bol)])y
Carlton, who is now on the stage.
They will be made in the east.
Mrs. Jules Mastbaum Returns
Mrs. Jules E. Mastbaum has re-
lumed from Europe.
Will Decide on Site
for Clubhouse Soon
(.Continued from Page 1)
cost and availability. It will be up
to the charter members to decide be-
tween the various propositions.
Owing- to the indecision of the
location, there has developed an un-
certainty on the part of some would-
hc charter members about the time
limit for coming in on the ground
floor of initiation. Unless some other
arrangement is proposed at this meet-
tin<>-, the limit is Sept. 30.
u
And That's That
By PHIL M. DALY
IV Jack Dempsey loses to Gen'
Tunney production costs will in
crease, because of the wait necessarj
while players walk back to Holly-
wood.
Puzzle: What will be the theme-
of Harry Langdon's next comedy,
"The Nineteenth Hole?" Wrong, it
will be a connedy of domestic life,
with Gladys McConnell as the partyi
of the second part.
Stanley Company Insures
McGuirk for $1,000,000
(Continued from Page 1)
made payable to the Stanley organi-
zation.
The practice of insuring its exe-
cutives has been followed by the
Stanley Company for several years.
The late Jules E. Ma.'itbaum, former
president of Stanley, was insured for
$l,()0(),l)00, which was paid to the com-
pany following his death last year.
'Babe" Ruth in Lloyd's New Film
Harold I-loyd has signed "Babe"
Ruth to appear in his new comedy
for Paramount being made in New
York.
A & H Makes Deal with Wesco
Los Angeles — Ackerman & Harris,
vaudeville booking olfice has made a
tie-up with Wesco, which will place
the companj' in a position to offer .30
weeks, time from Chicago through
to the Coast.
Philadelphia Meets Today
Philadeli-ihia — P2xhibitors here to-
day are holding their Fall meeting.
"Pete" Harrison, publisher of "Har-
rison's Reports" will speak.
There are smiles galore these days
over at the Tiffany offices, and ad-
vance reports indicate plenty ofi
cause for the geniality for "Onci- '
and Forever," just completed on tho
Coast is declared to be a knockout.
Tiffany says the picture's the best
the company has had' and that's say-
ing a mouthful.
New Los Angeles Theater
Lop Angeles — Wesco will build a
$260,000 theater seating 1,600 at At-
lantic Ave., and Whittier Blvd.
"U" Signs Millard Webb
L^niversal City — Millard Webb has
been signed by Universal to direct
"Honeymoon Flats" with a star casu
"Loves of Carmen" at Roxy
"7th Heaven" will end its two
weeks run at the Roxy Theater Fri-
day night and will be followed next
.Saturdav bv "Loves of Carmen".
Robert Cotton Resigns
Cleveland — Robert Cotton, central
division manager for P.D.C. prior to
the P.D.C. Pathe combination of in-
terests, and then division manager for
Pathe covering Cleveland, Pittsburgh
and Buffalo, has resigned. His ter-
ritory has been given to Stanley Jac-
ques with headquarters in Cincinnati.
iThe Cleveland division office has been
discontinued. Jacf|ues now covers
Cincinnati, Indianapolis. Buffalo,
Pitslburgh and Buffalo. Detroit has
been .given to Cecel Maberry, Chi-
cago division manager. Robert Mo-
chrie, recently appointed division
manager at Cincinnati, has been made
manager of the Pittsburgh exchange.
Chamberlain Gets Shamokin House
Slianiokin, Pa. — Chamberlain
Amusement Co. has taken over op-
eration of the Capitol, which gives
them control of three theaters here.
They alread}' have the Victoria and
Strand.
Equity Adds Another
Willow (Jrove. Pa. — Equity The-
aters, Philadelphia independent pool,
has taken over the Grove, and will
run a combination policy.
Stapleton Recovered
John Stapleton. manager of dis-
tribution for the Sentry Safety Con-
trol, Inc., returned to his desk fol-
lowing convalescence from an opera-
tion at the Polyclinic hospital.
Stoltz In Production
Arnold Stoltz of the Mayfair Cin-
ema Productions, formerly producers
of vaudeville acts, will start produc-
tion Oct. 1 on a series of two-reel dog
pictures starring "Ron Don," a ))o-
lice dog. The first will be "The
War Dog," directed by Stoltz. Mar-
cel Le Picard will do the camera
work.
Rosenzweig Promoted
Charles Rosenzweig, for five year^
manager of the FBO exchange in i
New York, will supervise the ex- 1
changes in Albany and Buffalo
according to announcement by
Lee Marcus, general sales man-
ager. Rosenzweig's new appoint-
ment in no wise affects Harry Wine-
berg, manager in Albany and H. T.
Dixon, in charge in Buffalo.
THE
'irsday, Sept. 21, 1927
■c&^
DAILY
Hollywood Happenings
"Outcast Souls" for Sterling
Oiilcasi Souls." ma^a/iiif stury by John
Vtcr Toohey. will lie adapted for the screen
lid pnidticed liy Joe Rock for release tiy
terliiiK. Phil Rosen will direct.
Chase's Next Ttitled
(harlev {liases sccoiul Hal Roach comedy
r .\l CM has l)een titled "The Way of All
'.mis." Edna Marion appears opposite.
Herbert in "Blondes" Cast
Holmes Herliert has Iieen ad<led to the cast
f "(ieiitlenien Prefer Blondes."
Maurice Kains Free-Lancing
.Maurice Kains has c<includc<l a two year
tiiitract with M-(7 M and is now free-
ancinK.
Logue Refuses Salary Cut
Charles I.o«ue. for the last year drama sup-
!rvisor at I'niversal. will leave that organiza-
ioii Oct. 1.
Corliss Palmer in Chadwick Film
Corliss Palmer has just sisned to play the
cad in "I'olly of the Movies." The cast in-
ludcs Crrtrude Short, Jason Robards. Stuart
lolmes. Jack Chefee. Jack Richards and
<osf Dione.
Ralston, Astor Co-Starred
Jiihyna Ralston and Certruile Astor are
o-starred in "Pretty Clothes." produced by
or Rock.
"Sables" Company on Location
I.ouis J. Gasnier and the Columbia unit
f .SO filming "Say It with Sables," starring
"laire Windsor are in the pine forests of Cali-
ornia mountains.
lard Winter Seen Ahead
for Illinois Coal Fields
(Continued from Pane 1)
elds, theaters of wiiich are served
lit of St. Louis.
The mines have been idle since
\pril 1. A few, notably in the Bel-
eville sub-district have signed new
.ureenients with the miners, but
■omparatively few of the many thou-
sands of coal dealers in the state are
.\orking, and probably will not se-
■iire employment unless they desert
he coal fields for many months to
;ome.
It -s probable that many theaters
n the coal fields will be forced to
uspend operations indefinitely, since
hey cannot continue to operate at a
leavy loss. Sonic exhibitors have
)cen taking a weekly loss in the hope
liat a settlement of the strike wouhl
)e effected at the Chicago meeting.
Butrages Follow
alias Operators Row
(Continued from Parte 1)
■estraining five operators from in-
cerfering with his theaters. This
loUovved posting of unfair signs over
;he theater's l)illin,g.
(^ther siii)url)ans running under
lipcn shop policies are employing
(lii^lit watchmen to guard a.gainst
uitragcs.
Death of Elfie Fay
I Hollywood — Kltie Fay, musicai
comedy actress who had played oc-
basional parts in films, died at her
home here.
Stagehand Walkout
Fails in Twin Cities
(Continued from Page 1)
Melropulitaii. Capitol and Palace
Orpiieiun.
The agreement between tiie union
and theater owners had terminated
Sept. 1 with a special extension in
effect luuil la.st Saturday. The con-
tract submitted by stagehands asks
for a day's rest in seven with i)ay.
and a reduction of the niuubcr of
performances at legitimate houses
from 21 to 14. Demand also was
made for an increase to assistant
(property men and stage clearcrs.
The scale for the latter under the
new contract would be increased
from $1.75 to $3.75 each performance.
A further ■ demand was made for
right of appeal to union executive
board in event of discharge, with the
hoard's decision to be final.
Operators h.aye requested Cana-
van, head of the international, for
the right to go out on a sympathetic
strike, but thus far he has withheld
his decision, advising the local to use
its own judgment. Both sides an-
nounce their determination to fight tn
a fini.sli.
Naulty, Mayer Form "Lab"
To Handle 16 and 35 Film
(Continued from Page 1)
Superlab which has opened a New
York office at 233 W. 42nd St.
X'aulty is one of the veterans of the
business, his experience dating back
30 years. He has served at various
times as general manager for General
Film, ^futual, and Triangle. He also
was eastern production manager for
Paramount and later handled the
Paramount laboratory at Long Island
City. Frank Perugin is vice-oresi-
dent and Max Mayer, motion picture
engineer and lighting expert, secre-
tary and treasurer.
Don Eddy. Langdon's "G.M"
Don Eddy, director of pnblicit\
and advertising for Harry Langdon
since the comedian joined First Na-
tional, has been appointed general
manager following resignation of
William H. Jenner. P'ddy is at pres-
ent in New York.
Just 40nunutc3 from NcwYork by train
'TTJE SoAKpwALK IS GucyRjpus
'IMC Aii\j3 LaptN wUTi Mh\trn
TTTl- lk?ftt^l3 A fl^SAlSKT'fSEAT-
'l^poin 'i^lua 'iboct -Only ♦8fper3)ay
Ohew^ All/Vf.ar
YEAR BOOK TOPICS
I. HISTORY
2
3
4
5
6
7
8
9.
10.
12.
13.
14.
15.
16.
OUT
IN
JANUARY
No. 1
PUBLISHED
BY
FILM DAILY
No. 1
YEAR BOOK HISTORY
RECOGNIZING the need for basic statistical data cov-
ering the motion picture inchistry and spurring this
need into definite action, the first FILM YEAR
BOOK made its appearance in 1918. .'\n impartial but ex-
haustive cotnpilation of the work of stars, directors and
other essential factors in production ; a presentation of
source material upon which the business rests its founda-
tion.s — these and other things, this new encyclopedic vol-
ume sought to embrace.
Year by year its .scope has been broadened. A\ ith
experience came ini])rf)vemeiit and a gradual, but steady
advance in the twin qualities: accuracy and completeness.
'I'hat the effort has not been spent in vain is best illus-
trated by these facts: From a first endeavor of 178 pages
in 1918, the work has grown to a 976 page volume in 1927.
In editorial contents and in advertising appeal the march
of progress has been ever forward.
l>
K
■i^^ *
/ly
LISTC-M TO REAfON
FIRIT.
NATIOMAlf
YEAR/
/ If you want to LEAD
J your theatre NEEPS
C O L L E E
LILAC TIME^
Colleen is the ''CREAfEST BOX-OFFICE STAR IN
PiCJVLUlS'' -Exhibitors Herald.
She*s set now for her lireatest year.
"'Lilac Time'' is slated as the BIGGEST SPECIAL of
her carreer.
It's from the famous statfe »lay by Jaiie Cowl and
Jane Nurfin which s^t a Broadway record.
It's a George Fitzmaurice Production — and that
means plenty to any box-office-
It will be presented by John NcCormicIc who Have
you all her Hreat past successes.
of FILMDOM
ULTHE NEWS
ALL THE TIME
VOL. XLI No. 70
Thursday, September 22, 1927
Price 5 Cents
'Student Prince'
A DELICATE love story,
lieautifully told in a charm-
ing Old World atmosphere
which at every turn shows that
the hand that fashioned it was
sure of its ground — this is "The
Student Prince" which opened at
the Astor last night.
The finesse and the subtleties
that are Lubitsch's are apparent
all through the production. The
director was thoroughly famil-
iar with his subject matter. As
a consequence, the charm that
one associates with student life
in the famous German univer-
sity has been effectively trans-
ferred to the screen.
Romance and Color
The biory is tiiin, but Ihc appeal
of the picture will be the same as
the appeal of the stage version: the
play of love, romance and color
against the historic background of
Old Heidelberg. In this respect
Lubitsch has succeeded.
Ramon Novarro as the prince and
Norma Shearer as Kathi do interest-
ing work. Their love scenes are long
and delightful and carry an appeal
that is unmistakable. C3ne of high-
lights of the production is the work
of Jean Hersholt as Dr. Juttncr. He
is splendid.
Exhibitors might note right now
that the music score as arranged by
David Mendoza and William Axt is
s-cry worthwhile. .-\s rendered at the
opening it occasioned considerable fa-
vorable comment, which was justified.
A Different Tune
Where are the prophets of a few-
months ago who had the Roxy diag-
nosed for a complete flop? Before
the house opened, the dopesters had
divided into two camps: those who
predicted a grand and glorious fiasco
and those who cleverly figured
Broadway was ready for another big
theater.
Just who predominated in point of
number, is an unknown quantity .*^"t
up and down the Rialto there re
plenty who insisted it was all ^^> .-r
but the funeral dirge. Box-office his-
tory has proven otherwise.
The Roxy. like all theaters. tl"ds it>;
gross fluctuates with the calibre of
the picture it shows. On the aver-
age, however, business has struck the
stride Roxy uncannily forecast. In
this industry of perpetual surprises,
the Roxy stands perhaps as one of
the outstanding examples of them all.
K AN N
MUSICIAN STRIKE SEEN
BALTIMORE'S ROW
Suburban Organists May
Refuse Walkout
Order
Baltimore — Neighborhood houses
employing musicians affiliated with
the American Federation of Labor,
but employing operators not allied
with the A.F.L., may experience a
walkout of the musicians after Satur-
dav of this week, according to Henry
Mayers, president of the musicians'
local.
Orders for the walkout will be
issued unless these theaters negoti-
(Continued on Page 4)
EINDS VERBAl PACTS
ARE NOT BINDING
Milwaukee — Verbal promises not
embodied in the contract are not
binding upon a distributor and per-
formance of any part of a contract
makes binding the entire contract,
tiie arbitration board has ruled in case
brought by Vitagraph against M. A.
Manning, Opera House, Baldwin,
Wis. A seventh arbitrator was neces-
sary to reach the decision.
According to the evidence at the
(Continued on Page 4)
Chicago Exhibitors Asked
to Ban "Health" Films
Chicago — Local exhibitors are
called upon to refuse to play "wild-
cat" pseudo-medical films, by Jack
Miller, president of the Chicago as-
sociation, in a message which reads:
"Chicago has been flooded of late by a
necle': of film cdowi o'^tensiMy »-> nwrikeii
the masses to the dangers of dalliance on
i.R- ii.i!ii.ii~e pain hu. ..inch ui .c.i.v are
nothinp but lewd, indecent exhibition's de-
(.Continued on Page 4)
Daylight Saving to Exit
at Midnight on Saturday
Daylight saving, bugbear of the-
ater business, officially ends Satur-
day at midnight. At that time, clocks
will be turned back one hour, and
the inconvenience caused by the "ar-
tificial" time schedules, will be elim-
inated for another year at least.
Daylight saving now principally is
confined to the East, where in most
instances it has been made a matter
of local option.
Four Syndicates Dickering
for Purchase of Poli Circuit
Nezv Ticket Ptan
Seattle — Sale of tickets at
neighborhood drug stores, a
plan which has met success in
other cities on the circuit, will
be instituted by the new Or-
pheum, according to Carl Rei-
ter, manager.
Under the plan, a potential
patron may step into a nearby
drug store, pay the clerk the
exact price of his ticket, plus a
five-cent telephone charge, and
receive his seat coupon.
The new service has been in-
troduced at Chicago, San Fran-
cisco, Los Angeles and other
centers.
ANOTHER S.R.O. SUIT
IS EllED AT ST. LOUIS
St. Louis — Right of Missouri exhi-
bitors to sell S.R.O. admissions agair.
is under fire, with filing of a second
suit invoking the old statute. Wil-
liam Rates is plaintiff in the new ac-
tion suing .Skoiiras Bros., alleging
the Afissouri theater sold him a ticket
ar.d that no scats were available. The
statute provides fine of from S20 to
S5.000 for such an offense, and per-
( Continued on Page 4)
Stanley Opens 4,000 Seat
House in Baltimore
Baltimore — The Stanley, 4,000 seat
house, opens tomorrow night. The
cost was about $2,500,000. It was
built by Stanlcy-Crandell Co. of
Washington, southern unit of .Stan-
ley Co. of America. Bernard Dep-
kin, Jr., is resident manager. Felice
-S. lula, former Rivoli conductor of
music and Robert Paul Tula, Park
Symphony orchestra conductor, will
conduct music. The theater was de-
signed by Hoflfman-Henon Co., Phil-
adclnhia.
"Sunrise" Opens Tomorrow
"Sunrise." F. W . Murnau's initial
.American production, opens at the
Times Square tomorrow with the
Movietone picture of Premier Musso-
lini.
N. H. Gordon and Associate
Called Likely Buyers
of 18 Houses
Springfield, Mass.— Four different
syndicates have been trying without
success to buy the Poli chain of the-
aters with all four recently submit-
tuig propositions on the same day,
Louis M. Sagal, general manager of
the circuit, declared in declining to
confirm report that Kathan H. Gor-
don and Max Shoolman had closed
for purchase of the chain.
Gordon and Shoolman have been
associated in a number of theater en-
terprises the former as operator and
the latter as builder of houses. The
pair have been in retirement since
(Continued on Page 2)
NEW deiIrTservice
TO BLANKET MID-WEST
Kansas City— The Exhibitors Film
Delivery and Service Co. is launch-
ing an expansion program calling for
branches in all exchange centers in
the Middle West, according to Sam
.'\bend, part owner of the organiza-
tion.
The first move was the establish-
nient of a branch in Denver and ser-
vice last week between Denver and
Pueblo and Denver and Cheyenne.
(Continued on Page 4)
Film Industry Is Sending
Big Delegation to Fight
There is going to be a lot of
empty desks today and tomorrow
around the various film offices, for
tonight's Dempsey-Tunney fight will
I)e heavily attended by members of
(Continued on Page 4)
Strike Spreads
St. Paul — Operators yester-
day went on strike here
and at Minneapolis in sym-
pathy with stagehands, who
walked out following refusal of
theaters to grant their demands.
Theater owners announced they
would keep open using other
employes to handle work of the
strikers.
THE
-S&^
DAILY
■■
Thursday, Sept. 22, 1927
ieTHE«!!
2^<'HEWSP*PEB
tf/'FILMDOM
Vol. XII No. 70 Thursday, Sept. 22. 1927 Price 5 Cents
lOHN W. ALICOATE
Publisher
Published daily e.xcept Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoaite, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
VVilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York. N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, S5.00; 3 months,
$.3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday,
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel: 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest W. Fredman, The Film Renter, 58,
Great Marlljorough St., London. W. I. Ber-
lin— Lichtbildbuehne, Friedrichstrasse, 225.
MILY TIPS WMICH M£AN DCXiABS FOO SHOWMEN
"The Big Parade"
(M-G-M)
The Foreign War Veterans Band
of 20 pieces, broadcast over Station
VV.XDC; on the Friday night preced-
in.u opening. This was designated
a^ "The Big Parade" honr and made
a speech over the radio, introducing
and announcing the musical program.
This hand also gave a concert on
.'-'aturday and Sunday nights on the-
ater marquee. — .K. T. Siinmoiis. Al-
len, Akron, O.
"Hula"
(Paramount)
Shadow bo.K illuminated title dis-
play was placed inider the marquee
just over the bo.K office. The dis-
]jlay was 40 feet long and spelled out
the star's name and title of picture
in cut-out letters; the letters being
made with crepe paper and illumi-
nated with lights from within the
box. — John P. Read, Capitol, T.ittle
Rock, Ark.
Buys Grand Junction House
Grand Junction, la. — W. B. Frank
has Ijought the Rex from K. D. \\'il-
cox.
AMALGAMATED
VAUDEVILLE AGENCY
Attractions for
Picture Theatres
Standard Vaudet^ille Acts
1600 Broadway, New York City
Phone Penn. 3580
•^-k
Four Syndicates Dick-
er for Poli Purchase
(Cuiitiiuitid fium PiKjc 1)
sale ol their holdings, including the
Aletropolitan. Boston, but have been
seeking to reenter the theater field.
Slioolman told inquirers he could
niake .no stat.ement at present hut
indicated that developments mi.ght he
e.\i)ected.
During the lust few years around
IS individuals and corporations have
scui.ght to luuThase the Poli holdings,
according to Sa.gal. To a quer\ as
to whether the liouses are on the
market he replied anv property could
l)e purchased if the right price is
offered.
Poll's circuit of 18 theaters are lo-
cated in the following cities; New
Haven, three; Bridgeport, five;
Waterbury, one; Mcriden, two;
Hartford. two; Si>ringfield, one;
Worcester, three; Washington, one.
No Foundation to Report,
Sylvester Poli States
There is no foundation to report
of (he sale of the Poli circuit, Syl-
vester '/.. Poli declared in telegraphic
reply 1o iufjuirv hv THK Ffl^M
n\iT.Y.
George Nichols Dead
Lt)s .\iigeles- — George Nichols, vet-
eran screen character actor, died here
following several months' illness
frou] heart tronhlc- He was 62 years
of age.
McGuirk Month Plans Not
Changed, Depinet Says
Ke>ignatioii of John J. McGuirk as
president of F^irst National will cause
iio change in plans of 'the sales de-
partment for the McGuirk Month
sales dri\r now being observed. This
atinomu-eiuent is made by Ned E.
Depinet, general sales manager, who
has instructed branch managers to
proceed with the campaign with un-
abated enthusiasm.
"We very definitely .ulvisi- that ihi rcsik'-
natiou of Mr. Mctiiiirk and llie election of
riitiord H. Ilawley as iircsident of First
National will make absolntely no change in
onr plans fm- the McGuirk JJrive," read
Depinet'-s leU'iirani. McGuirk is still pari
ami iKircel of the First Naticnial organization
anrl we want rvery iiian in the tield to pro-
ceed \vith unabated entluisiasin toward ni.ikins
the Mcduirk Month drive a tremeiidon- .mil
outstancliofr success."
"The Student Prince" Opens
"The Student Prince," FIrnst Lti-
hitsch M-G-M production in which
T^amon Novarro and Norma Shearc
star, opened last night at the Astor,
succeeding "The Big Parade," which
esnblished a world's record run of
'K) weeks at the hoiise.
Jolson Weekly Salary $17,500
Los .A.ngele.s — Al Jolson is receiv-
iig the record salary of $17,500 for
tis appearance for West Coast, At
tfe Metropolitan, he grossed $57.-
284.40 the first week, topping the
louse record by $12,000.
Schertzinger to Direct Bancroft
Ln> .Angeles — Paramount has
signed Victor Scherlzinger to direct
George Bancroft'.s initial starring
vehicle.
Palmer, Mass., Reopening Today
I'almer, Mass. — The Empire opens
toda\-. .Arthur W. Holbrook is new
owner and Frank I^enehan new man-
ager.
Michigan Plans Tournament
Detroit— A golf tournament Oct
10 will precede opening of the Michi-
gan convention to be held Oct. 11
and 12 at Jackson.
K-A House for Anderson, 111.
Anderson, 111. — Keith-Albee repre-
senta'tives have been here looking
over property sites, and it is under-
stood that the corporatioii plans to
build a 2,000-seat house.
Parent-Teachers Ass'n Program
.Atlantic Citj' — Campaign to elimin-
ate the showing of improper pictures
to children throughout the United
States is being planned in a campaign
in every State through the action
yesterday of the Executive Board of
the National Congress of Parent-
Teachers Associations.
Stern Leaves on Sales Trip
Hernvan Stern, sales manager for
the Stern Bros. Comedies has just
left New York on an extended 'tour
of Universal exchanges in the mid-
dle west.
Boston Showman Dies
Boston — George McCarthy, treas-
urer of the Plymouth, died at his
home here after a brief illness.
Hockbury Now Has Four
Ijraintree, Mass. — ^Nate Hockbury
has taken over the New Braintree
making four theaters on his circuit.
Sloman to Direct "Foreign Legion"
Universal Cit\ — Edward Sloman is
to direct "The Foreign Legion" for
Universal, Norman Kerry w'ill star
from a scenario bv Charles Kenyon.
War Films Banned in Denmark
Copenhagen, Deninark — World war ,
tilnis have been banned by Danish
authorities. The ban is occasioned
b\- the German film, "The Emden,''
depicting the adventures of the Ger-
man raider during the war, but the
autlujrities are understood to want tp
prohibit all war films which may
prove displeasing to any parties in
the war.
Wanted A Gambler
Who is willing to invest approximately $50,000
on the first of a series of new feature produc-
tionst J:o be built along entirely novel ideas, the
returns from which will prove very profitable.
Box M-370
% Film Daily 1650 Broadway, New York City
PATHE NEWS
occupies prorri'
inent place on pro*
gram in St» Louis,
Mo,
St. Louis, Mo.
Sept. 21, 1927
Ray Hall, Editor,
Pathe News,
New York, N. Y,
Have seen all news reels. /•
Congratulations for the
REAL NEWS. Prominent
place on our program. Al-
ways applauded.
James P. Breman,
Grand Opera House
If You Are in the-
Market for Any Kind of
MOTION PICTURE
APPARATUS
CONSULT US AND SAyS
HONEY
SEND FOR OUR PRICE LIST
U/IUQdCHByS
W|I0 West ?>?'>^St.(0'"i> VorKti.)/.^^
CPhon* Penna. 0330 ib
Motion Picture Department I
U. S. and CanuU Agents tor Dcbila I
d o^^
t^pensWe P
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CHALLENGE
(JJAVID BARRIST in One of his trenchant
jL/ editorials in 77/e Exhibitor says:
When the safety of their patrons
is concerned the theatremen are not
lax in itnproving their houses.
Mr, Barrist was referring to the
marvel among modern safety develop-
ments, the Sentry Safety Control.
When attached to any standard pro-
jection machine, it is a 100% guard
against fire-danger, hitherto the men-
ace of millions of patrons, the night-
mare of thousands of owners.
His statement is a challenge to
15,000 Exhibitors in the United States.
It is not conceivable that a single one
will fail to meet it . . . Costs only a
few cents a day.
CO RPORATION
13th and Cherry Sts., PHILADELPHIA 1560 Broadway, NEW YORK
And All Branches of
NATIONAL THEATRE SUPPLY COMPANY
11
THE
-.%^
DAILV
'ihursday, Sept. 22, 1927
And That's That
By PHIL M. DALY
TOM GERETY confesses that his
presence at the golf tournament
was all a frame to get M-G-M and
"Young Blood" into the headlines.
That's how he got off the day of the
affair, but none of the papers fell for
the plant. Naturally, the canny Turk
waited before making the confession
until his name was engraved extra
deep on both cups. He suggests that
hereafter cups be not engraved, be-
cause he could have got a much bet-
ter overcoat if it weren't for the en-
gravings on the cups.
United Artists played host last
night to American Legion delegates
in Paris who attended a world pre-
miere of "Two Arbian Nights,"
post-war comedy featuring William
Boyd, Mary Astor and Louis Wol-
heim.
Margaret Livingston is in Chicago
today, looking after investments cen-
tered somewhere around Soldier's
Field.
New Delivery Service
to Blanket Mid- West
(Continued from Page 1)
According to Abend, another office
will be opened in Omaha next month.
A deal is now under way for the es-
tablishment of an office in Dallas,
and another in Oklahoma City.
"We are planning to put in a
branch in every city where there are
film exchanges in the Middle West
and Southwest," Abend states. "We
expect to blanket this entire section
with our service."
Abend is associated with Earl
Jameson. The local company has
been operating nine years. Sub-of-
fices are located in Joplin and Spring-
field, Mo.
Musician Walkout
Seen in Baltimore
(Continued from Page 1)
ate contracts with Operators' Union
Local No. 181, which holds a charter
with the international alliance of
stage employes and operators.
Forty-nine suburban theaters now
are employing members of an inde-
pendent operators' union, not affi-
liated with the international or the
A.F.L., but only 25 are said to em-
ploy A.F.L. organists. Those musi-
cians, it is declared, may refuse to
go out if ordered, unless guaranteed
positions as good as they now have.
Joseph N. Weber, president of the
American Federation of Musician:-
could not be reached yesterday for a
statement on the Baltimore situation.
At his office, it was stated he has
left the city.
Musicians Out At Quincy
Quincy, 111. — Musicians at the
Washington have walked out, and
the management has discontinued pic-
tures and has started the Gale Play-
ers on a split-week policy. The Or-
pheum and Belasco are also without
music since refusing to augment their
c-chestra and organ stafifs at the de-
mand of the union.
Hill Returns to Coast
Robert A. Hill, Universal direc-
tor, who came East last week to get
racing and race-crowd shots at Bel-
mont, left for Hollywood yesterday
with "shots" of the Futurity Race, for
"The Dough Girl".
Buys Philadelphia Broadway
Philadelphia— Harry H. Rosinsky,
owner of the Wayne and Eureka, has
purchased the Broadway from Spald-
ing & Zorn.
Chicag^o Exhibitors Asked
to Ban "Health" Films
(Continued from Page 1)
signed for the patronage of the depraveil.
Behind the smoke screen of 'medical educa
tion,' these wild-cat pictures make their ap-
pearance and invariably create agitation that
is harmful to the business.
"The Hays organization, through its Film
Boards of Trade, is doing every. hing po -
sible to curtail the activities of those who
distrilnite these pictures. For the good of our
liusiness, it is up to us to cooperate in this
movement by refusing to permit these pic-
tures to be shown in our theaters.
"The good name of your theater, the re-
sponsibility you owe your patrons, .should
be enough to dissuade you from running pir
tiires of this type. The few dollars you
might collect from these digurting "L'or Ajeu
Only' and 'For Women Only' performances
certainly won't compensate you for the ir-
reparable damage your reputation will suffer.
"Anything that encourages censorship, that
brings protests from influential women's
clubs, is detrimental to our business and
should be speedily stamped out. And con-
certed action on the part of exhibitors in this
territory aimed to keep out films of this
kind will soon send the fly-by-night distrib-
utors into other fields where exhibitors do
not place so high a valuation on their good
name."
Finds Verbal Pacts
Are Not Binding
(Continued from Page 1)
discussion Manning claimed he
signed the contract because of prom-
ises of service made to him by the
salesman and because of threats to
sell this contract to his competitor.
He further claimed that he signed at
a price that reduced his profits to al-
most nothing, and that several pic-
tures in the contract could not be
delivered as sold. He also stated at
the hearing that some of the pic-
tures were of such character that it
meant loss of patronage to show
them.
The board came to a deadlock, and called
in a seventh arbitrator. The latter, in vot-
ing against the exhibitor, held that since the
promises made to Manning by the salesman
were verbal and not in the contract they
could not be construed as misstatements of
fact. The arbitrator also held that Manning
was at fault in accepting the salesman's state-
ments without proof of reliability, and that
he should have secured definite assurance as
to promised installation of Vitaphone and
on what terms it was to be paid.
As Manning had accepted several pictures'
on the contract, even though it had not been
confirmed on time, and had given dates for
other films, he was legally bound to go
through with the contract as stipulated. The
Board agreed that the exhibitor was not
comiielled to accept pictures in which the
theme had been changed. Furthermore any
which he coulU prove to Vitagraph were of
such a type that he could not show in his
theater it was agreed should be stricken from
the contract.
Goldbiu-g to Return
Jesse J. Goldburg, president of
First Division Distributors, plans to
return the end of the month from
Hollywood where he has been super-
[Vising Ormont and Chadwick pro-
ductions.
Another S. R. O. Suit
Filed at St. LouisI
(Continued from Page 1)
mits the plaintif? 50 per cent of the
nne assessed.
A similar suit was filed recently
against the Paim theater by a woman
who alleged she received injuries
when crushed in a crowd of patrons
jamming the aisles of the theaters.
The old statute prohibiting sale j
A .S.R.O. admissions has not been]
enforced for a number of years.
Film Industry Is Sending
Big Delegation to Fight
(Continued from Page 1)
Jie industry. All roads were leading
.o Chicago yesterday, and the bell to-
night will witness an assemblage of
screen personages who will be on
.land to cheer their favorite.
Among those who have left New
York last night for the affair were:
Adolph Zukor, Joseph M. and Nicho-
las M. Schenck, Al Lichtman, S. R.
Kent. Arthur S. Kane, Sam Katz, E.
B. Derr, Hy Daab, Henry King, Vic-
tor Shapiro, Edgar Selwyn and
Thomas Meighan.
•♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.•♦.•♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦-♦♦.♦♦.♦♦.♦♦-♦♦.♦♦.■Mtf
'♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦ •« #«Vv«V>«>«>V#«>«W*V«V«V#V*«*
100%
Entertainment
Adrian, Mo. House Burned
Adrian, Mo. — The Empire was de-
stroyed by fire. The loss is placed
at $7,500.
Who Wants This Man?
The Jack of All Trades is seldom a successful business man, yet Versatility is
a great asset.
Experience in all the arts and sciences tends to make an ever-useful AU-Around
man who knows "A little about everything and everything about something."
19. Judgment. Being an all around man of large experiences in varied lines of
effort I believe I have a seasonal mind, poise, and balance and tliat my opinion
on important questions of policy, etc., should be of value.
20. Energy. I have never been idle and cannot be- I am still young in spirit
if not in years, and full of energy, I yearn to work. I feel that I have some-
thing to contribute to the world, and 1 want to make myself useful.
Box 20. The Film Daily
Ambassador Hotel, Los Angeles, Calif.
Rogers on Tour
Budd Rogers, vice-president of
Gotham is on a sales tour of the mid-
dle west, covering the Minneapolis,
Kansas City, St. Louis and Omaha
territories.
Marceline Day Opposite Chaney
Hollywood — Marceline Day has
been signed to play opposite Lon
Chaney in his next starring vehicle,
"The Big City," for M-G-M.
ORMONT and
CHADWICK productions
ir*V*«V«>V«V«V« ♦«>♦#«>* ♦♦♦♦••♦♦♦♦♦♦••♦♦♦♦♦■♦♦•♦♦♦♦ ♦♦>
Attention Independent Exchanges
THE LIBERTY BOYS OF '76
Series of six 2 reel thrilling action stories of
the American Revolution with all star cast
First three completed:
"Fighting the Redskins," "Buddy to the Rescue."
"In the Hands of the Enemy,"
WRITE - WIRE — TELEPHONE
The Boys of '76 Film Corporation
1658 Broadway, N. Y. C. Phone Ci ele 3094
THE
hursday, September 22, 1927
-<^^
DAILV
LAST MINUTE DEVELOPMENTS IN
THE INVESTMENT FIELD AND THE
DAYS QUOTATIONS ON FILM ISSUES
Financial
HOW BANKERS VIEW MOTION PIC-
TURES—WEEKLY RESUME OP IN-
DUSTRY'S FINANCIAL STRUCTURE
DOCAIIONAL EARNINGS
$753,737 fOR YEAR
*arent Company, Formeci
February, Earned $270,-
117 Up to June 30
XlI (.ariiiiiy;s oi lidiicalioiial I'ic-
iri'-» from fontiaticni of tlie coinpaii>
ol). 14. 1927, until June 30, were
J7(),117, available for dividends. Tlie
npaiix in February succeeded
"dncatitina! Film ]'"xchanges, and
lok over exchanges of its distri-
iitors as well as studio units.
l\cl>ort of the full year ended
lino .50 of i)usinesses ac(|uired by tlie
o\\ ly-fornied Educational Pictures,
hows net earnings, available for di-
deiids. of $753,737 after deducting
linority interests. This compares
ith $748,143 for the previous fis-
I year.
riie net of the reorganized com-
any is regarded as especially favor-
)!f, in view of the reorganization,
urrent I)usiness, according to Pre-
ilent Earle W. Hanimons, is "very
itisfactory".
Irish Imports Fall Off
Dublin — Irish Free State imported
485.169 lin. ft. of film, valued at
;9,034 (about $45,170) in the first
\ree months of 1927, compared with
628.814 lin ft., valued at £9,806,
iring the corresponding period last
;ar.
EDWARD B. SMITH
&C0.
Members New York, Philadelphia
and Boston Stock Exchanges
Corporate
Financing
Philadelphia
New York Boston
Help in This
Everyone in the industry
should be enlisted in the work
to prevent sale of fraudulent
film stocks. Exhibitors, par-
ticularly, can perform a real
service to the industry by cau-
tioning their patrons against
the various promotion schemes
which periodically make their
appearance throughout the
country, giving a black eye to
legitimate financial expansion
by the industry.
The speculative public seems
to extend itself, so far as gulli-
bility is concerned when it
comes to motion picture pro-
motion schemes. Hard-headed
businessmen "fall for" the
tempting promises of quick
profits. Point out to the pub-
lic that the margin of profit is
extremely low in the industry,
that millions have been lost in
get-rich-quick schemes, and
that every proposition should
be thoroughly investigated be-
fore they invest.
Advent of Fall Is Seen as
Stimulant to Bond Sales
Advent of autumn is expected to
witness impetus in the bond market,
and lihn issues are expected to share
in the increased activity. The pres-
ent favorable market is especially at-
tractive for refunding, of which ad-
vantage is expected to be taken.
Quotations
Hiffh Low Clo«r Sale*
-+Ani. Stat. Vtc
•tAni. Stat. I'fil
Knlaliaii .V Katz. . . 60
•Hal. S: Katz Vtc
Kastniaii Kodak .... 1 73
•'J'Kilni Inspt'ctidii . ...
'•"irst \atl I'f.l. .. 99
Kii\ Film "A".... 6544
tKiJX Thcati-r.s "A" 19
'liitciii'l Project
I."ew's. Inc 55"/.
■*•+ l.otw's, 6s 41w\v.l04
t+I.oew's, 6s41x-war 991^
•MC-M Pf,l
M. V. Cap. Oir].. T/,
Pathc Kxchaiiyt . . S'A
tPatlu- Kxch. "A". 22!/-
ttPathc Exch. 7s3/ 96
Paramount K-P. ..106%
•P.iramoitnt Pfd
" + Par.Hway..S^l.s51 .101
•"R(..xv -A' .?4
••Roxy I "nits .«
"Roxy Common .. 12
Skoiiras Bros 40
Stan. Co. of Anier. 67
tTrans-I.ux .Screen 4^
*Univ. Pictures
Univ. Pict. Pfd... 101
^Warnci Bros. ... 17J4
VVarntr Bros. -'A". 26
60
\7VA
99
17U
54M
10?'/^
99;:.
7 a
5
2U4
**5K-
\05'A
lOOJi
32'
35
11
40
66
4!^
loi"
15
23
47
48
60
7354
172'/.
S'A
99
65. >4
1854
S
54W
103%
7K-
5
2l}i
94'/.
106
119
101
40
66'/
29
101
16«
25 54
1.600
100
200
3,300
900
4
3
ino
500
1,300
15
9.300
"ie
800
' io
10.000
13,200
'Last Prices Quoted **Bid and Asked (Over
the Counter)
tCurh Market ttBond Market
N'OTE: Balahan & Katz is listed on the
Chicaeo T>>ard; Skotiras on the St. T-onis
Stock Exchange and Stanley in Philadelphia.
INDUSTRY SET fOR BIG
YEAR, WALL ST. VIEW
Factors for Optimistic
View for Earnings
Outlined
Start of tile new picture sca.^on
rnuls tile industry well entrenched
'in a six months' period in which
argest earnings usually are experi-
enced," and there is "every reason
to believe that the present year will
be among tlie most prosperous, 'I
not the most prosperous ever en-
joyed by the important tilm com-
panies," observes "The Wall St.
journal."
".Viinierous factors which wil
contribute to make this season an
oiitt:uuiing one in cinema annals,"
the pubhcation says, are:
"First — The leading corporation-
have the best line-up of photoplays ir
their history.
"Second — The expansion in the
way of ac<|uisition and building of
theaters which has characterized
operations in the past few years has
been iiractically completed for the
time being and the companies can
ct)ncentrate more attention to other
phases of tlieir business.
"Tiiird- — Benefits which should ac-
crue from these expansion projects
should begin to be reflected in larger
revenues to the companies in the
current season.
"Fourth — The so-called program
l)ictures which represent the "bread
and butter" of the motion picture in-
dustry are being produced today at a
much lower cost than in previous
years.
"Fifth -The majority of the large
'ilm roticerns will receive handsome
returns on feature pictures which
have been exploited at pre-release
nip.s in the past season and which
because of this long-run prestige, will
meet with greater distribution for
showings at popular prices this sea-
son."
International Proj. Dividends Oct. 1
Dividends on stocks of Iiiterna-
nationa! Projector Corp.. arc to be
paid Oct. 1 to holders of record a*
close of business today. These are
for the (luartcr ending Sept. 30. and
are SI. 75 a share on the ?7 dividend
preferred and 25 cents a share on the
common. The dividends also are
nayable to holders of allotment of
certificates of the corporation repre-
senting $7 dividend preferred stock
and common stock.
Incorporate Arkansas Comoany
Malvern, Ark. — Hamp Williams
Amusement Co. has been formed bv
r. X. Jenkins to nnera*^" Vii^ ne%'-
house here, with Hamp Williams of
Hot Springs a« president.
New Financing
Trenton, N. J. — C-mitdy Amusement Co.,
Jersey City. Aulhorizcd capital slock, $100..
OOO. Incorporators, Charles C. Thorpy. Pel<-i
(I. Abhotl and John Doscht-r.
Dover, Del. — Milford Theater Co. To op
erate theaters and entertainment halls. Capi-
tal, $100,000.
Xashvillf. Tenn. — Princess Theater Co.,
Memphis. Capital, $5,000. Incorporators,
William .Shapiro, M. S. Kaufman, and C. H
Marshall.
Trenton, N. J.— Rex Theaters Corp., Jer
sey City. Agent. Irving Minfz. Capital, 90
shares of no par value.
Albany, N. Y. — Christian Ander«en Fairy
Tales Films, Inc.. New York County. To
make motion pictures principally of Ander-
sen fairy talcs. Capital. $5,000. Siib'crili-
TS to stock are Cunii.-ir Summcrfcldt, Finn
Hannevig and Sylvia Hackman.
For Theatre
Mortgages and
Insurance
HAROLD
J.
COHEN
201 W.
49th ST.
N. Y. C.
EDWARD
G.
JOSEPH
CIRCLE
0206
9964
Theatre Brokers
WE
Buy — Sell — Lease
Promote —Finance
Motion Picture Theatre Any w here
Sof£erman Bros., Inc.
1560 B'way New ^ ork City
Phone Bryant 3607-8-9
WE FINANCE
Production
Theatre Building
Equipment Accounts
or any other activity in
the Motion [Picture Business
Motion Picture Capital Corp.
Capital and inrplu. over 82,80(>,UOO
FRANK R. WILSON, Pres,
5 1 E. 42nd St. New York City
LISTEM TO REAfOM
i
ALL THE NEWS
ALLTME TIME
VOL. XLI No. 71
Friday, September 23, 1927
Price 5 Cents
October 10
T\ \ K greatest array of mo-
tion picture brain power
iver assembled in one meet-
ling' place will be closeted in a
•single room on October 10. On
that day, the Trade Parley Con-
j ference, called by the Federal
I Trade Commission so that this
[industry can changes its linen
without losing- face, opens in
Mew York.
Encircle that date with a ring
for it marks a most important
ind potentially far - reaching
vent in the history of the busi-
tiesa
Why Results Are Assured
We have long been an exponent
f the round table idea in conferences
t>ecause seldom, if ever, has this
iiethod of ironing out difficulties
tailed to function. If a group of
malcontents can be persuaded to
3ieet around a table and in all seri-
ousness discuss their mutual differ-
ences, something by way of bene-
ficial results must come of it.
This October parley will be the
greatest round table discussion of
them all. Sixty-four exhibitors rep-
resenting the nation's theater opera-
tors will attend. Producers will rep-
resent themselves. No substitutes or
ntermediaries this time. Distribu-
tors in New York will attend in per-
son. You will find all of the indus-
try's big names crowded into the
conference hall when the commis-
sioner's gavel falls.
The importance . of the parley is
!inanifold. One of chief reasons
why good will come of it is the fact
that the Government issued the in-
vitations. The industry did not have
to accept, but it was better that it
did. The Government is interested
in seeing a business code develop
from the deliberations. The tempera-
ments of the individuals who will be
present have nothing to do with the
case. Inter-industry differences of
opinion will have to crystallize into
d?i"'nite action, acceptable either in
their entirety to all participants con-
cerned or to the majority of partici-
ants.
Alibis Don't Count
The Government's "invitation" is
equivalent to an order. Clever man-
ipulation or behind-scene juggling
won't go. The Government, in ef-
fect, states: "You have got to clean
house, formulate a code of business
lethics and adhere to it." There sim-
iplv isn't any out.
K A N N
No "U ' Merger
Los Angeles — Universal Pic-
tures is not linked in any mer-
ger plans and no part of Uni-
versal is to be sold nor con-
trol of the company changed,
Beno Rubel, executive assistant
to Carl Laemmle states. His
declaration, he said, was made
on authority of Laemmle, who
cabled a message from Ger-
many instructing Rubel to spike
reports of an impending amal-
gamation involving the com-
pany.
Plans have been made for the
Universal producing schedule
for a long time in the future
and will be carried out, Laem-
mle cabled RubeL
|Spread of Twin City Strike in
N. W. Seen; Both Sides Firni
COMBINATION CHAINS
PLAN BIG EXPANSION
$100,000,000 Program Is
Cited as Reflection
of Standing
.'brides made by combination cir-
cuits during the last year and an in-
dication of their present position in
the amusement field are reflected in
the unprecedented building activities
of the major chains.
While the picture presentation
houses have been making raids into
vaudeville, the latter has retaliated by
extending its scope in the picture
field, with pictures given greater
prominence than ever before, in a bid
for the picture trade. As the picture
field has witnessed great expansion.
{Continued an Page 6)
Conspiracy Denied in
Santa Cruz, Cal., Suit
Santa Cruz, Cal. — Denials and de-
murrers have been filed by all de-
fendants to charges of conspiracy
brought by J. A. Harvey, Jr.. local
exhibitor, against Frank A. McCau-
ley and Lewis R. Greenfield, opera-
tors of local houses, and nine film
concerns. Harvey charges the de-
fendants conspired to prevent him
from obtaining films. Defendants are
represented by Gavin McNab and
Nat Schmulowitz of San Francisco.
Giannini Returns
Dr. A. H. Giannini, president of
the Bowery and East River National
Bank, is back from the Coast. He
was away several months.
ECKMAN IN ENGUND TO
DIREa M-G-M SALES?
By ERNEST W. FREDMAN
Editor "The Daily Film Renter"
London — Sam Eckman, until re-
cently M-G-M district manager in
New York, is scheduled to arrive to-
day to aid in working out details of
the purchase by Loew's, Inc., of con-
trol of the Jury-Metro-Goldwyn Co.
The deal transfers to M-G-M dis-
tribution of its product in the United
Kingdom. Sir William Jury, head
of the British company, is to retire
from active business, it is understood.
A number of changes in operation of
the British firm arc understood to
be contemplated, chief of which prob-
ably will be accession of Eckman to
general managership.
PAiJAMOUNT, r, PATHE
EILMS EOR HOME SHOWS
Paramount, Universal and Pathe
will make available their regular re- !
leases for home picture shows,
"Amateur Movie Makers," published
by the Amateur Cinema League, will
announce in its October issue. Full
protection will be accorded theater
owners, it is declared.
Paramount and Universal pictures
(Cottiinued on Pagi 6)
Chicago Exhibitors
Raising Admission
Chicago— Echoes of the $1,500,000
'oss to local theaters during the
neriod in which theaters were closed
is a protest against operators' de-
mands, are increases in admissions
being put into effect. These range
from five to 15 cents.
Balaban & Katz is extending the
(Continued on Page 6)
Newsreels in Race to Get
Fight Specials to Screen
Chicago — Newsreels today are rac-
ing prints of "fight specials" to strat-
egic points, in effort to secure beats
on pictures of events leading up to
(Continued on Page 2)
Open Shop Adopted by AH
Theaters to Replace
Striking Workers
Minneapolis — Strike of stage-
hands and operators in the
Twin Cities may result in a
walkout blanketing the entire
Northwest. Northwest The-
aters (P.&R.) operate around
140 houses in Minnesota, North
and South Dakota and at Wis^
embracing practically every
important center in the first
three states and Superior and
Eau Claire in Wisconsin. Thus
the open shop issue may ex-
tend throughout the circuit.
The Northwest exhibitor as-
sociation, to which every the-
ater in the Twin Cities be-
longs, has a strong member-
ship in Miimeapolis and the
Dakotas, and if the strike is
prolonged may ask members to
enlist on its side.
Minneapolis — Fight to a finish is
promised by both sides in the labor
"war" which has resulted in walkout
of all stagehands and musicians at
theaters of Minneapolis and St. Paul.
Both sides are "digging in" for what
they expect to prove a long siege in
the fight to determine whether the
Twin Cities will rhake permanent the
open shop pKjlicy now in effect.
Northwest Theaters (Finkestein &
Ruben) doniinant factor in the two
cities have established a school for
operators at the Garden, Minneapolis,
and the Strand, St. Paul, to replace
the union men who walked out in
sympathy with stakehands.
Stagehands went on strike last
Saturday when theatermcn refused
to grant their demands but theaters
affected continued to operate with
other employes handling the stage
work.
Operators struck at 6K)0 P.M.
Tuesday in Minneapolis, and at 7:00
P.M. in St. Paul. Immediately the
call was sounded for non-union help,
and the response enabled all houses
to continue to operate on schedule.
(Continued on Page 2)
fd XLI No. 71 Friday. Sept 23. 1927 PriciS Cents
lOHN W. ALICOATE
Pelilishir
Published daily except Saturday and holidays
at 1650 Broadway. New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice President
and. Editor; Donald M. Mersereau, Tt-easurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
postoffice at New York. N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign. $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday,
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel: 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest W. Fredman. The Film Renter, 58,
Great Marlborough St., London. W. I. Ber-
lin— Licihtbildbuehne, Friedrichstrasse, 225.
Financial
1
Quotations
High
Low
CIOSM-
Sale':
♦t Am. Seat. Vtc
47
■
♦tAm. Seat. Pfd
48
• • • •
Balahan & Katz. . . 60
60
60
....
*Bal. & Katz Vtc
7354
Eastman Kodak.... 173
171/2
172/2
1,600
*tFilm Inspection
5^
First NafI Pfd... 99
99
99
166
Fox Film "A".... esa
65i^
6SH
?nn
tFox Theaters "A" 19
17%
im
3,300
•Intern'l Project
8
Loew's. Inc. 55 J^
54J4
54^
900
ttLoew's, 6s 41ww.l04
10.1 7^
103%
4
ttLoew's, 6s41x-war 99Ji
99 K
99 H
3
•M-G-M Pfd
24%
M. P. Cap. Corp. 7yi
7/2
7/2
ioo
Pathe Exchange .. S'A
5
5
500
tPathe Exch. "A". 22J^
21K
21H
94^1
1,300
ttPathe Exch. 7s37 96
95/,
15
Paramount F-P. ..106%
105/2
106
9,300
•Paramount Pfd
119
ttPar.Bway.5Ks51.101
100%
101
16
"Roxy "A" .... 34
32
"Roxy Units .... 38
35
'♦Roxy Common . . 12
11
....
Skouras Bros 40
40
40
....
Stan. Co. of Amer. 67
66
66/2
tTrans-Lux Screen 4J^
4%
4%
800
*Univ. Pictures
29
Univ. Pict. Pfd... 101
101
101
10
tWaraei Bros. ... 17^4
15
16^
10.000
Warner Bros. "A". 26
23
25^
13,20
0
•Last Prices Quoted "Bid and Asked (Over
the Counter)
tCurb Market ttBond Market
NOTE: Balaban & Katz is listed on the
Chicago D^ard; Skouras on the St. Louis
Stock Exchange and Stanley in Philadelphia.
Burger in New York
Sam Burger, M-G-M home office
representative is in New York, re-
cuperating fro minuries sustained in
a recent automobile accident near
French Lick Springs, Ind., in which
Seymour Stone of M-G-M was
killed.
—JXI^
DAILV
Friday. Sept. 23, 1927
Interest Centers on Twin City Fight
The Twin Cities are the only two of the nation where an open
shop is being attempted on city-wide scales. The action of the
Minneapolis and St. Paul showmen, therefore, is being watched with
interest, because of the precedent which may be establihed. Other
cities this year threatened to join the open shop movement, and
Chicago sought to head off union demands by closing its theaters,
but Twin City showmen are first to employ non-union labor to re-
place union employes who walk out.
The labor situation in other sections is clejired up generally,
with the exception of Baltimore where 49 suburban theaters are An-
ploying members of an independent union. Musicians in that city
are to be called out Saturday if no settlement is reached.
Newsreels in Race to Get
Fight Specials to Screen
(.Continued from Page 1)
and following the Tunney-Dempsey
championship bout last night, which
was won by the former.
All newsreels made elaborate prep-
arations for the handling of the pic-
tures obtained. Goddart Pictures,
which filmed the Sesquicentennial
battle last year, was the only com-
pany authorized to make films of the
bout. Kinograms made a deal to
photograph all activities leading up
to the first gong and after the fight.
Under Federal law, motion pic-
tures of the actual fight can be shown
only in Illinois, as they are not per-
mitted to be transported from one
state to another. There are no re-
strictions on foreign distribution.
Stone Cast for Sills Film
Hollywood — Arthur Stone has
been cast in "The Valley of the
Giants," which Milton Sills will make
for First National. ,
Kelly New Seattle Columbia Mgr.
Seattle — William B. Kelly, former
district representative for Para-
mount in the Louisville territory, is
new manager of the Columbia ex-
change.
Free Shows at Beaumont Parks
Beaumont, Tex. — Free picture
shows are to be presented at parks
here, under a decision of the city
council.
Sermett Studio Ready Jan. 25
Hollywood — Jan. 25 has been set
as opening date of the Mack Sen-
nett studio under construction at
Studio City. The plant will cost
$800,000.
"Carmen" Next at Carthay Circle
Los Angeles — "7th Heaven," now
rounding out its twentieth week at
the Carthay Circle, has but three
more weeks to run after which i'
will be replaced by "The Loves
of Carmen."
Carnival Joker Clause Nipped
San Francisco — Effort to insert
a loophole in the ordinance by mak-
ing carnivals exempt under a charity
pica, was forestalled by the Allied
Atnusement Industries. Under the
law, carnivals must pay a fee of
$20 daily, which operators claim is
Drohibitive.
Call
WAFILMS, Inc.
Walter A. Putter. Pres
for
Library Stock Scenes
New York Hollywood
JJf^ '.> ,f:.\. (^^ )!K, C,,,,,..^ St.
Bryant 8181 Gladstone 6115
Australian Company to
Represent European Firms
Sydney, Australia — European
Films, Ltd. has been organized,
backed by Australian business men,
to represent 20 European producers.
The new company will not release
pictures but will sell them as the di-
rect representative of the various
companies, which include Pan Films,
Sascha Films, Hugo Engel Films,
Vienna: Pan European, Berlin:
La Societe des Cineromans, and AI-
bertos, Paris; and Paladium Films,
Copenhagen.
European Films has headquarters
at 305 Pitt St., with Hans Vaida as
general manager. Offices will be
opened in all principal cities. Through
Continental affiliations the company
has the right to ISO productions an-
nually.
Australian Production Continuing
Melbourne — Resienation of Scott
Dunlap from Phillips Prod., will not
plter production plans of the com-
panv. according to Fred PhilUn';
Dunlap left the company after com-
pleting the first of a series of five
flms featuring Eva Novak.
Editing Polish Films
E^veland Film Corp., now is edit-
ing and titling 44,000 feet of film
taken in 44 towns of Poland, show-
iiyf inhabitant'; and points of inter-
est of each. The company also has
a two reeler, "The Illui (Genius) of
Rimni." Simon Sheft heads the firm,
with William Kp"lan, preneral man-
ager. Joe Barry has been engaged
for the editing. B. Z. Goldbere of
"The Day," Jewish publication is
writing the Jewish titles and George
Garrett the English titles.
EDITOR CUTTER
DIRECTOR
Elmer J. McGovern
no W. 48th St. Bry. 9400
New York
STOCK PROGRAMS
PROGRAM COVERS
For
Moving Picture Houses
Joseph Hoover & Sons Company
Market and 49th Sts.. Philadelphia. Pa.
Spread of Twin City
Strike Seen Over N. W.
{Continued from Page 1)
Thirty-nine local houses and all but
one in St. Paul are affected by the
strike.
No National Aspects Yet
to Strike in Twin Cities
Strike of stagehands and operators
in the Twin Cities is being handed
locally by the unions there and to
date, the walkout has not assumed J
proportions which indicate it will as- f '
sume national aspects, it was stated
yesterday at the office of the Inter-
national Alliance of Theatrical Stage
Employes and M.P. Machine Oper-
ators, with which the Twin City loc-
als are affiliated. William Canavan,
president of the international, is en
route to the Coast, it was stated.
Presentation to Eberhardt
A piece of bronze was presented
to Walter Eberhardt, by members of
the A.M.P.A. yesterday as a token
of appreciation for services he rend-
ered as president.
Pam Blumenthal Returns
A. Pam Blumenthal, president of
the Stanley Advertising Co., indus-
trial division of the Stanley Co. of
America, has just returned from a
three-months' trip in Europe. As a
result of his negotiations, the com-
pany is cotnemplating a tie-up with
a French company for the handling
of the firm's industrial films.
Reopen Colorado House
Fort Collins, Colo. — The New
America has reopened after being
closed three months for extensive al-
terations.
PATHE NEWS
indispensable in
South Bend, Ind.
South Bend, Ind.
Sept. 22, 1927
Ray Hall, Editor.
Pathe News,
New York, N. Y.
At the Palace in South
Bend we consider PATHE
NEWS just as necessary
on our vaudeville program
as the biggest headliner.
A. George Gordon, Mgr.
Palace Theatre
"("lara H<»\» in "Hula" •.«'ii>a-
tioiial hov 4»iHcr adractioii.
K<|iialc(i "II" records."
5. P. Sktntr<i!i
St. Louis
"'Hula* 8. K. <>. hiisiiuv*!* at
Paramount 'I'liratre. IN. Y."
*'Paraui«)Uiit has thf ri^lil
idea with Bo>v. May 1)p safely
played as often as Paramount
sends her to the screen."
— Variety
"For once — — — — hraten
at the hox oflic*-. "Hula" turn
r«l the trii-k at the (irauada,
San Francisco." — Variety.
"IVl<'tro|M)litaii. I -OS Angeles,
had one oftlu' highest \\i'<'ks
of the year with (!lara Bow
in 'Hula.'" —Variety.
That's only the start of a
nation-wide clean-up!
why do they love her?
^ Qara Bow. Million candle power "It" girl. Why does this flaming red-head get 16,000 fan letters
a month, world's record? Why does her name outside a theatre bring the whole town flocking?
Why? ^ Because saucy, snappy Clara satisfies the cravings of the times for life, love, color, beauty.
Because she's the model for every knee-skirted flapper and boy between seventeen and seventy.
Because Paramount developed her shrewdly and stars her in the type of pictures that draw and
draw, q A smashing hit in "Hula". And "Red Hair" (Elinor Glyn) and "Get Your Man" (what a Bow
title !) and more coming. Only from Paramount a Clara Bow. Only from Paramount a Harold Lloyd,
Richard Dix, Emil Jannings, Beery-Hatton, Bebe Daniels, Meighan,
Menjou, Negri, Fred Thomson, Bancroft, Ralston, Fields-Conklin,
Vidor, Zane Grey. ^ Only from Paramount the money stars of today !
I^RAMOI
vmA
li^^
I^PROCRAZfj^
BEAU GESTE — UNDERWORLD — WAY OF ALL FLESH — CHANG — FIREMEN. SAVE MY CHILD
THE
DAILY
i^ndav. Sept. 23, 1927
DAILY TIPS WHICH MEAN DOLLAQS FOR SUOWM£N
"Back to God's Country"
(Universal)
Used 11x14 sheet frozen inside a
piece of ice. The cake reposed out
front and kept a crowd inquiring how
it got that way. The stunt was ap-
propriate as picture is from a James
OHver Curwood story of the Far
North. — Beacham, Orlando, Fla.
"Blake of Scotland Yard"
(Universal)
Local book and magazine store had
window with several 11 by 14 cards
placed in a semi-circle around a group
of police riot sticks, handcuffs and
revolvers obtained from the local po-
lice. In back of these was another
card about 8 by 12 with the follow-
ing printing, "The best and latest
mystery-detective books and maga-
zines always on hand at Steinfeldt's".
Another card of the same size was
also used with the following printed
upon it, "The best of mystery de-
tective serials, 'Blake of Scotland
Yard', begins this Friday and Satur-
day at the Auditorium." — O. M
Linn, Y.M.C.A. Auditorium, Coates-
ville. Pa.
"The Cat and the Canary"
(Universal)
Dressed a man in black robe and
hood. On his back the man wore a
.sign reading "I am the cat in 'The
Cat and the Canary.' " Only his
eyes showed through holes in the
black mask which covered his face,
making him startling to meet. —
Claude F. Lee, Arcade, Fort Myers,
Fla.
"The Fighting Eagle"
(Pathe)
Located a do7.en local members of
the intelligence department during the
war through "The News" and en-
tertained them with a dinner at the
Statler Hotel followed by a theater
l^arty. "The News" carried stories
of these men and their exploits every
day for a week prior to the opening
of the engagement. Library distri-
buted 20,000 bookmarks and arranged
a special books display of Sir. A.
Conan Doyle's books. — John F.
Royal, Keith's Palace, Cleveland.
"Hula"
(Paramount)
Used a throwaway in envelope on
which was printed: "The Reason
Why Everybody's Flying to Hawaii."
Inside was a card reading: "This
is what Clare Bow wears in her lat-
est and greatest Paramount picture,
'Hula!'" A piece of grass was
pasted on the card as a sample of
Ihc star's costume. Got 14 window
displays with colored 14 by 17
photos in frames with a yellow rib-
bq/i draped over photos with the
words "Clara Bow in 'Hula' " im.-
printcd in black on the ribbons. —
l.arrv B. Jacobs. Alliambra, Can-
ton, O.
"Nevada"
(Paramount)
Used cactus to spell out the title.
The sign bearing the letters was
18 feet long and placed on top of
marquee. — N. Prager, Hippodrome,
Fort Worth, Tex.
"Rookies"
(M-G-M)
On opening day a special double
truck was secured. This was based
on the identification of the army di-
vision insignias. The truck was co-
operative as it occasioned window
displays in the stores advertising.— A.
H. Mason, Palace, Dallas, Tex.
Spec
Spanis
paper
licity
of the
bottlin
drinks
the V
drome
The Rough Riders"
(Paramount)
ial matinee was given for
h War veterans. The news-
gave this party plenty of pub-
through their columns; one
bakeries furnished cakes and
g works furnished all soft
that was necessary to refresh
ets. — J. P. Harrison, Hippo-
, Waco, Tex.
"Soft Cushions"
(Paramount)
Window display with one of the
smaller dry goods stores showed a
heap of silk pillows. A small card
placed on top of the pillows read,
"Soft Cushions — Colorado Now." —
C. Clare Woods, Colorado, Puel)lo,
Colo.
"What Price Glory"
(M-G-M)
The Reo Agency wanted to test
one of their 'Speed Wagons' in a
non-stop endurance run. The truck
left the theater Tuesday at noon
and continued until Saturday noon,
when it returned to the curb in
front of the theater. Banners and
signs were carried on both sides of
the struck advertising the picture.
The truck was driven slowly at all
times and paraded the streets of the
city in all the 'peak' hours and the
smaller towns and mill sections. —
E. E. Whitaker, Imperial, Char-
lotte, N. C.
"We're All Gamblers"
(Paramount)
"Surprises" was the title of the
band program. The act opened with
a dark stage and the figure of a Nun
slowly appeared in the background
between two long candles singing
"The Rosary" accompanied by the
organ. The band picked up the num-
ber at the conclusion and then swung
into "Liebestraum" as the front
lights came up and the figure of the
Nun disappeared. The closing was
far removed from the opening. The
bandsmen played and sang individ-
uallv the nursery rhvmes of "Hi Did-
dle Diddle." "The Cat and the Fid-
dle," etc.— E. R. Rogers, Tivoli, Chat-
tanooga, Tenn.
Exhibitors
Daily Remin6er
Clip Film Daily
reviews and file
for future refer-
ence.
Friday, Sept. 23, 1927
Bridgeport Sunday Shows Hearing
Bridgeport, Conn. — Public hearing
has been scheduled by the council
on Sept. 19 regarding Sunday after-
noon shows. The Pastor's Assn. has
announced that it will oppose lany
change in the present ordinance.
Heggman Road Showing in Tex.
Austin, Tex. — J. J. Heggman, own-
er of the Crescent, is roadshowiup
"The Birth of Texas" throughout the
state, having already played in big
cities like Waco and Dallas. George
Parkhouse is doing the advance work
on bookings.
Investigate Theater Fire
Onset, Mass. — State Fire Inspector
George Mansfield is investigating a
suspicious fire at the Colonial, which
is one of several blazes being made
the subject of inquiry.
Improve Florida House
Inverness, Fla. — Mrs. P. G. Mad-
dox, owner of the Valerie, is instal-
ling new equipment throughout the
theater.
Fire At Troy Theater
Troy, N. Y. — Fire caused by light-
ning running along wires into the
projection room of the Rose at
Fourth St. caused $1,000 damage.
Clyde Sterling at Sterling, Kans.
Sterling, Kan. — Clyde Anderson
has taken charge of the Sterling for
the Midland circuit, succeeding J. D.
Chaflfi'n.
Redecorate Minnesota House
Albert Lea. Minn.— ^The Broadwav
will reopen Oct. 1 after being closed
for entire redecorating of the interior.
Epidemic at Cassville, Mo.
Cassville, Mo. — The local theater
has been permitted to reopen with
the proviso that children of school
age be prohibited, due to an epidemic
of diphtheria. The grade school is
closed.
And That's That
1^^ By PHIL M. DALY
BILLIE DOVE was star hostess
at the celebration of Breakfast
Club Night at Grauman's Egyptian,
which marked the first time that of-
ficers of the five early morning feast-
ng organizations of the film colony
have held a get-together.
The old combination of Robert T.
Kane and Allan Dwan has been re^
united. That's good news for some
good pictures may be expected as a
result. Among pictures turned out
by Kane and Dwan are "Zaza,"
"Big Brother" and "Manhandled."
A consistent bell-ringer is John
Francis Dillon, who is embarking on
his fifth year as First National direc-
tor. Happily, he starts it with "Man
Crazy," the combination of Jack Mul-
hall and Dorothy Mackaill as co-
stars, with whom he did such good
work in "Smile, Brother, Smile."
Once a picture man, always a pic-
ture man, runs the old saw, but it
holds good in the case of Charles
Van Zandt, who returns to the in-
dustry as treasurer and comptroller
of Educational.
The Danish government has placed
a ban oij war films. Fancy, picking
on such a peaceful subject as the
war, in face of all the triangle pic-
ures which find their way to the
market.
Henry Johnson gagged "The Gor-
illa," says a news note. Probably
o prevent any monkey business
If you want to know how dog pic-
ures are with the youngsters just
.sk some of the shop keepers in the
)utlying districts how many kids beg
or passes when a dog picture is at
( ne of the local theaters.
I
And "The End" it is — in Buster
Keaton's latest. They finish the
story all right . . . down to "the
last flicker." And they give you a
shot of Buster's grave with a flame
shooting its last sputter.
Janet Gaynor did it. Sent a man
into loud weeps in the Roxy theater
during the dramatic scene in the cli-
nax of "7th Heaven." When "Chico"
came home the sorrowing one then
mopped his eyes and put his hand-
kerchief away.
We have our opinion of the wise-
cracking mug who popped off that
'The Loves of CarTuen," next week's
Roxy feature, is not a story of
street car conductors.
They've backed up for a fresh start
at Christie, with most of the players
and executives having taken vaca-
tions, which has added new pep_ to
this fast-stepping comedy organiza-
tion. Watch Christie this year is a
good tip for any showman.
BIGGEST IN
NEWS!
—Metro - Q(Ad<wyn -
Mayer's VXying Lion
and
—Dempsey -Tunney
FRONT page
PUBLICITY has
PUT over
M-G-M's trade-mark!
ALL other
TRADE- marks are
FORGOTTEN when
M-G-M modern
SHOWMANSHIP tells
THE world about
METRO-GOL
I
AVER
THE
PAILV
Friday, Sept. 23, 1927
Every Day
comes live crisp cable
or telegraphic news
from every corner of
the motion picture
world
TO
onuiiKMrHE
7AeHl¥SPkPl[t
o/'FILMDOM
ALLTHE NEWJ
ALLTHETIMf
DMIiP
AND
To readers in every
important film center
goes this great little
newspaper covering a
great big industry.
Every Day
Paramount, 'U,' Pathe
Films for Home Shows
(Continued from Page 1)
will be available^ under the new de-
velopment, on a moderate rental ba-
sis, while the Pathe features will b?
sold outright at a modest cost. Ko-
dascope Libraries have secured dis-
tribution of the Paramount product,
and Show-At-Home Library will of-
fer Universal and other high class
features. The Pathe releases will be
marketed as Pathegrams.
The moderate cost of the narrow
gauge amateur equipment is said to
have brought this formerly expen-
sive hobby within the reach of the
majority. A narrower film, about
half the widt'h of standard film, is
used, and it is on this new and eco-
nomical stock that the features of
the big companies will be released.
Chicago Exhibitors
Raising Admission
{Continued from I'aijc 1)
increases to all houses of its circuit.
Even prices have been raised from
60 to 75 cents.
The Cooney interests, operating
National Playhouses, are said to plan
increases, with a majority of other
operators throughout the city ex-
pected to follow suit.
Remodeling Defiance Theater
Defiance, O. — Remodeling has be-
gun on the Valentine, with addition
of a hotel and apartment house at a
cost of $75,n(X).
Pictures Adopted by Balti. House
Baltimore — The Maryland, Keith-
Albee house, now is showing first-
run films with six acts instead of
eight or nine. "The Joy Girl," with
Olive Borden was first picture shown.
Two shows are given daily with the
picture beginning and ending each
and being presented four times each
day.
Kane Unit Starts Exodus
Members of the Robert Kane
producing organization, who have
c|uit New York to make pictures for
First National in California after
several years of film-making here,
are going to the coast in detach-
ments. Kane left Wednesday. Ben
Lyon, departed last night. Last
Sunday Allan Dwan, signed to di-
rect five of Kane productions. The
preoeding day the first contingent
of .the Kane organizatio'n, including
Forrest Halsey, Joe Boyle, Leland
Hayward and C. S. Pinkerton, en-
trained.
Wollaston House Abandons Films
VVollaston, Mass. — The Wollaston
will abandon pictures for stock
starting Alondav.
New House for Vandalia, 111.
Vand;!lia. 111. — Knoedler & Spauld-
ing have about completed construc-
tion on their new theater, which will
open shortly.
Dooley New Providence Manager
Providence, R. L — John Cary has
resigned as manager of the Liberty
and is succeeded by Thomas Dooley.
"If for no other reason,
I certainly am glad to see
the good old fall days
come along because it
means the end of day-
light saving. Of all the
meddlesome legislation,
that annual gag of
switching the world off
God's time is about as
bad as any. And show
biz certainly takes a lick-
ing on daylight saving."
Combination Chains
Plan Big Expansion
(Continued from Page 1)
SO have the combination houses un-
der their new policy of first run pic-
tures and vaudeville made great
strides.
During the last year, it is esti-
mated that $100,000,000 in realty was
added to vaudeville holdings. The
new Chicago Orpheum alone is es-
timated to have cost $12,000,000. In
addition, there is $31,000,000 repre-
sented in 16 houses nearing comple-
tion for Keith-Albee interest, which
will add around 45,000 seats to the
circuit's total. Orpheum, which is
allied with Keith-Albee is building
ten houess to cost $29,000,000.
Loew's building program calls for
$15,000,000 in new theaters, while
Alexander Pantages, has a budget of
$3,000,000. Capacity of these houses
averages 2,000. During the year,
Loew's and Pantages have added
237,700 seats.
New York is to receive the major
part of this boom getting 24 the-
aters valued at $29,000,000; Ohio will
get ten costing $18,375,000; Illinois
six costing $18,150,000. and New Jer-
sey six costing $2,925,000. Twenty-
seven other states are embraced in
the building program.
In each instance, the circuits have
a distributor tie-up, all of which are
direct, save in the instance of Pan-
tages. Keith-Albee and allies are
hooked-up with Pathe and Loew's
with M-G-M. Pantages recently
completed a deal for the Fox output,
switching to a policy of featuring pic-
tures over vaudeville.
Rochester Piccadilly Remodeled
Rochester, N. Y.— The Piccadilly
which celebrates its nmeteenth an-
niversary Nov. 24, has been redec-
orated, a new box office has been
added, and a new stage setting in-
stalled.
Maiden House Reopens
Maiden, Mass. — TheMajestic of the
Green - Eilenberg - Ramsdell circuit
has reopened. Instead of double
features and vaudeville it will pre-
sent films under a full week.
CLEVELAND
jcneKO^^/
resents
(y
fcores Jfilarious LAUOtl VICTORY
WSi^i
at Loew^s State
'The Best Keaton Has
EverMade. You'll
laugh continuously at
COLLEGE. It is filling
them in to the pack-in
point"
Cleveland News
'His most consistently
funny picture. Keaton
proves there are a lot of
laughs left in the old
school yet. Highly rec-
ommended."
Cleveland Plain Dealer
■ ifimiiiii n*t W**'! r»i»i'» f I I II I 1^1 1
i<t^y>^^»i ii^tljil i_i<^i7^»*/."/.^V/. ■ IJ^I,l.i.^.^.V.'■V//A'^^■.-.■.^J.'.^V■'/.*■^*•^^^
Another htorr Making lllllllHil^Ma
-.-----......[ )...|^..^f...^^^f,^>
■ ■ "^' "^" ' • —
I
THE
-.gB^
DAILV
Friday, Sept. 23, 1927
Arkansas Amusement Active
El Dorado, Ark. — Arkansas
Amusement (lo. is continuing an ex-
pansion program having just opened
the Riceland in Stuttgart, and re-
modeled the Majestic there. The
firm has bought the Grand at Mor-
rillton from W. A. Nanace, and now
operates 25 houses in the state, with
headquarters here under supervision
of M. A. Lightman, M. S. McCord
and L. B. Clark.
Florence Reopens House
Magnolia. Ark.— W. P. Florence
has reopened the Macco after install-
mg new equipment and remodeling.
Florence also operates the Best at
Waldo and the Crystal at Pitts-
burg, Tex.
Seigle Opens Arkansas Theater
Pine Buffs, Ark.-— Roland Seigle
of the Community, has opened a new
suburban house here.
Victor Starts San Antonio String
San Antonio, Tex. — Victor The-
aters, has opened the Sam Houston
on the site of the old Liberty, the
first of a string of five suburbans now
under construction in this city. They
are all scheduled to open by Jan. 1.
Serials Revived at Seattle
Seattle — The Winter Garden is re-
viving the serials, which have lost
favor with the public during the
past several years, opening with Uni-
versal's "Blake of Scotland Yard."
Gwinn Managing Washington Chain
Seattle— The five theaters operated
by the Twin City Theaters Co. of
Centralia and Chehalis novv are un-
der the management of Cecil Gwinn,
for three years in charge of the Lib-
erty at Olympia, Wash.
Repairing Seattle House
Seattle— The Colonial _ has been
closed for extensive repairs and re-
decoration, the entire house being
gone over. Tt will open under man-
agement of H. L. Akins.
Johnson New Olympia Manager
Seattle— C. W. L. Johnson has
succeeded Cecil Gwinn in manage-
ment of the Capitol and Liberty in
Olympia. He has now three houses
under his supervision. He has been
manager of the United Artists theater
since its opening here.
Al Barnard Transferred
Seattle — Al Barnard has been
transferred to management of the
Liberty. Replacing him at the
United Artists is S. W. Perutz.
Edris Back With Hamrick
Tacoma- Wash. — Ned Edris has
returned to the Hamrick banner,
having recently severed connections
with the Twin Citv Theaters Co. of
Centralia to fill his appointment as
manager of the Blue Mouse.
Hollywood Happenings
By HARVEY E. GAUSMAN
Marie Francis In "Bowery Rose"
Marie Francis plays the ingenue in "Bow-
ery Rose" which IJurton King is directing
t TecArt.
Feature New Dog Star
Ralph Forbes and Marceline Day have been
selected for leading roles in "The Dog of
War," the first picture to be made by M-G-M
featuring the dog star. Flash.
Paddock as Technical Advisor
Charley Paddock is technical advisor on
"The College Hero," which Walter Lang is
directing for Columbia. Bobby Agnew, Pau-
line Garon, Rex Lease and Joan Standing are
in the cast.
Jack Luden in "Side Show"
Tack Luden has been assigned the juvenile
lead in "Side Show," W. C. Fields-Chester
Conklin comedy.
Bennett Directing Patheserial
Spencer Bennett has started direction on
a new Patheserial entitled "The Terrible Peo-
ple," by Edgar Wallace, adapted by George
Arthur Gray. Edward Snyder and Frank
Redman are doing camera work.
Rayart Stars Dorothy Phillips
Dorothy Phillips will be starred in "The
Law and the Man," which Rayart is to pro-
duce shortly.
Menjou Starts "Serenade"
Adolphe Menjou has started work on
"Serenade" an Ernest Vadja's original.
Martha Franklin was added to the cast.
Nicholas Sussanin, Lawrence Grant and Kath-
ryn Carver head the supporting cast, which
H. D'Abbadie D'Arrast is directing.
Esther Ralston In "Spotlight"
Esther Ralston has started work on "The
Spotlight." Neil Hamilton has the lead op-
posite, with Nicholas Soussanin, Arlette Mar-
chel and George Houseman in the supporting
cast. Frank Tuttle is directing.
Priddy Returns to Spokane
Spokane. Wa«h. — AT. C. Priddy
has returned to Siiokane nnd will as-
sume management of Will Starkey
tbrptiT'; there.
Seiter Directing La Plante
Trixie Friganza was signed this week by
Universal to play a role in "Thanks for the
Buggy Ride," Laura La Plante's new vehicle.
William A. Seiter will direct. Glenn Tryon
has the leading male role while others in the
cast are Kate Price, Lee Moran, Richard
Tucker. Jack Raymond and Dave Rollins.
Clara Bow Switches
Elinor Glyn's "Red Hair," starring Clara
Bow has been postponed and the star soon
will begin work on "You Will Marry Me."
It is expected Dorothy Arzner will direct.
Pangborn With Marie Prevost
Franklin Pangborn has a featured part in
"The Girl in the Pullman," with Marie
Prevost starred.
Banky-Colman Soon Start
Production will start Oct. 1 on the Samuel
Goldwyn picture starring Vilma Banky and
Ronald Colman, which Fred Nihlo has been
signed to direct. The title has been changed
from "Leather Face" to "The Flower of
Spain." Alice D. G. Miller is preparing the
script.
Daniels Unit On Location
Bebe Daniels and nearly 100 members of
the company engaged for "She's a Sheik,"
have left for Sabreur, Cal., where desert ex-
teriors are to be made.
Marion Jackson Does Script
Marion Jackson is writing the continuity
from his own story for the next Ken _May-
nard vehicle. "The Caravan Trail," which is
to be directed by Albert Rogell.
Jack Donovan Busy
Jack Donovan recently completed "Lady
Luck" and is now making "Hoof Marks,"
with Tenny Wright directing.
Clark Directing Buzz Barton
Frank Howard Clark will direct his own
story, "Wizard of the Saddle," starring Buzz
Barton for F B O.
Pick Claire Windsor Cast
The complete cast supporting Claire Windsor
in "Blondes by Choice," her first for Gotham,
has been selected by Hampton Del Ruth.
Allan Simpson will play opposite.
Frances Raymond with Dix
Frances Raymond has been added to the
cast of "The Gay Defender," Richard Dix's
next for Paramount, which Gregory La Cava
will direct.
Levine Signs Bonomo
Joe Bonomo, formerly under contract to
Universal, is back again ready for work. He
has signed a contract to star in "Heroes of
the Wild," a serial for Nat Levine.
Fox Signs Harvey Thew
Harvey Thew has been signed to write for
Fox. His first assignment will be a comedy
for Ted McNamara and Sammy Cohen.
De Gresac Adapts "Darling of Gods"
Fred de Gresac will write the adaptation of
"The Darling of the Gods" for Henry King.
Tinling Directing Madge Bellamy
James Tinling is directing Madge Bellamy
in "Very Confidential" for Fox.
Clara Bow in Farce
Clara Bow is going in for the French
farces. Her next will be "You Will Marry
Me." which Dorothy Arzner will direct fol-
lowing "Red Hair."
Harter Buys Illinois Theater
Yates City, 111. — Charles Harter of
Peoria has purchased the Paramount
from Frank Tavlor.
Remodel Lincoln Theater
Lincoln, Neb. — Joy Sutphen has
remodeled the old Auditorium and
eopened it as the Play House.
Basso Buys Athens, 111. House
Athens, 111. — John B. Basso has
purchased the Opera House from
L. E. Schaeffer.
Donaldson Buys Edgewood Eagle
Edgewood, 111. — Orville Donaldson
has purchased the Eagle from Harry
Muilberger.
William Stack Arrives
William Stack, the British stage
slar^ has arrived in New York en
roiito to Hollywood where he will
enter pictures as a protege of Re-
ginald Denny. Stack has done con-
siderable picture work in England.
Myers Heads Toronto Film Board
Toronto — F. Myers (Vitagraph) is
new president of the Film Board.
Other officers are: B. D. Murphy
(FBO) vice-president; H. Law
(Universal) secretary and treasurer.
Cass President of Calgary Board
Calgary — H. Cass (Regal) has
been elected to the presidency of the
Calgary Film Board. E. H. Teel
CF.N.") is new vice president, and
F. Fischer (Edu.) secretary and
treasurer.
'Frisco Rivoli a First Run
San Francisco — Twenty thousand
dollars is being spent to remodel the
Rivoli, 15 cent grind house, whici)
on Oct 1 will adopt a first run policy
with admissions of 35, 50 and 75
cents. D. S. Markowitz will continue
as manager.
New St. Louis House Named
St. Louis — The Granada is the
name selected for the theater at
Gravois and Ellenwood Sts. which
will be opened by the St. Louis
Amusement Co. in a few weeks. The
new house will seat about 2000 and
will be among the largest of the out-
lying theaters operated by Skouras
Bros, and Harry Koplar, It is
planned to use this house for sub-
sequent runs getting pictures imme-
dialely after the Missouri and Am-
bassador.
Bargain Matinees in St. Louis
St. Louis — Loew's State, Washing-
ton Ave. near 8th St., has announced
a new bargain matinee price schedule
effective Monday. Under the new
schedule from 10 A.M. to 1 P.M. the
general admission price will be 25
cents and from 1 P.M. to 6 P.M.
.35 cents. After 6 P.M. the night
prices will be charged.
Skouras Bros.' Ambassador the
principal competition of Loew's State
charges 35 cents to 1 P.M. and SO
cents from 1 P.M. to 6 P.M.
Ropolas Gets Ludlow House
Ludlow, Mass. — Joseph Ropolas
has taken over the Alcazar and plans
to reopen the house within two
weeks.
Remodel Sparta, 111., Theater
Sparta, 111. — The Grand is being
re/nodeled and redecorated and will
open soon.
Daniels Buys in Harrisburg
Harrisburg, Ark. — C. W. Daniels
las purchased the Princess from
Ihilders & Mailin.
Rogers Reopens in Bayard, Neb.
Bayard, Neb. — Ralph Rogers has
reopened the Ideal as the Palm.
Overland, Mo., Building Postponed
Overland, Mo. — Dr. John O'Con-
nell has decided to postpone until
spring the construction of the the-
ater and store building on the Wood-
son road.
Remodeling Lima Lyric
Lima, O. — Remodeling and im-
provements costing $50,000 on the
Lyric will be started in November,
with seating capacity increased to
1,000. The house is owned by the
Lima Amusement Co.
Redecorating Moline House ■
Moline, 111.— A. C. Woodyatt has "
edecorated the interior of the Rio. ;
Peskay Leaves Pathe
St. Joseph, Mo.— Edward J. Pes-
kay has resigned as feature sales
manager of the Pathe Kansas City
branch in order to devote all his time
to managing his three theaters here. r
He is succeeded by C. W. Allen.
ANOTHER KNOCKOUT FOR
KINOGRAMS!
By
THE ONLY NEWSREEL TO SHOW
OFFICIAL
DEMPSEY
TUNNEY
special
arrange-
ment with
the
manage-
ment
In
Kinograms
current
release
No. 5329
out today
FIGHT PICTURES
(As far as permitted by Federal Law)
SHIPPED SPECIAL TO ALL KINOGRAMS SUBSCRIBERS
AT NO EXTRA COST
"THE SPICE OFTHE PROGRAM"
THAT'S
KINOGRAMS
SERVICE
EDUCATIONAL
HLM EXCHANGES, Inc.
Member Motion Picture Producers and Distributors
of America, Inc. Will H. Hays, President
10
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DAILY
Friday, Sept. 23, 1927
New Theaters
Uodge City, Kas. — 'The Cozy on Front St.
has opened under management of Wade Har-
pole.
Norfolk, Va. — Charter has been granted
to the Newport Development Corp. for build-
ing a l.OOdseat house at Colley and New-
port Aves. in Colonial Place. Plans have
been drawn and contracts let. It will open
by the first of the year.
Pullman. Wash. — P. W. Struppler about
Dec. 15 plans toi open the Cordova seating
700.
Bellingham, Wash. — The Grand has opened
here in opposition to Wesco houses.
Fort Bragg, Cal. — ^George M. Mann is
building the State, which he expects to have
in operation in November.
Frankford, Pa. — Fonmi Amusement Co.
plans a $400,000 theater at Frankford Ave.,
Granite and Bridge Sts. William H. Lee is
the architect.
Waurika, Okla. — Ed Crew has opened the
Empress, seating 566.
Elmer, N. J. — S. H. Wright has opened
the Elmer seating 400.
Railway, N. J. — Olt-Engel Corp. is letting
contracts for the $100,000 Major at Central
Ave. and Irving St. and expectsi to finish the
house about Jan. 1.
West Utica, N. Y. — ^Contracts have
been awarded for building the Lincoln at Lin-
coln Ave. and Cottage Place which is sched-
uled to open Dec. L It will seat 1,000.
Architects are T. H. Williams and H. Oliver.
Hartford, Conn. — The Colonial has opened
on F^armington and Sisson Ave.
Eaton, O. — Albright-Neiser Amusement
Enterprises are planning to build the Star,
seating 400, which will open early in Decem-
ber.
.Mliance, O.
opened.
-The New Morrison has
La Fayette, Ga. — A. P. Warrenfells and
W. E. Withres have opened the $50,000
Palace.
Ocean Springs, Miss. — E. W. Tiling is
planning to build a theater at Washingfton
and Porter Aves.
Knoxville, Tenn. — Construction work on
the $1,000,000 Publix is scheduled to start
start about Oct. 1.
Taunton, Mass. — Donovan Amujement Co.
has completed work on the Park.
Pana, 111. — Midwest Theater & Amuse-
ment ("o. soon will award contracts for build-
ing a 1.200-seat house. Spindler & Spindler
are architects.
Elma, Wash.— F. W. Graham of Shelton
is building a theater costing $R5.000 which
will be ready Oct. I. S. E. Nelson is the
architect. Builders are Albertson, Cornell &
Walsh of Tacoma.
Racine, Wis. — S. & M. Corporation is
building a theater at Douglas Ave., Yout
and Charles St. which is expected to open by
Christmas. Mandor Matson is the architect.
Everett, Wash. — Construction has begun
on the $115,000 Granada on the site of the
old Rose. Contract has been awarded to A.
D. BcUanger.
Denver — ^Gordon Ashworth has opened the
Hiawatha at Sixth Ave. and Downing St
It scats 800.
Merchantville House Improved
Afcrchaiitville, N. J. — After l)fing
closed f(ir several days, the Park
lia.s reo])cned with a new stage that
will permit vaudeville presentation
in addition to the former straight
picture policy.
Wuxtry! "Movies" 7,000 Years Old
."\ny time anyone tries to sell you
the idea that the motion picture is
an infant industry, give him the
merry guf?aw, tell him the degree of
dampness he has attained and then
send for W. C. Fields and Chester
Conklin. Motion pictures, or their
antecedents date back at least 7,000
years, according to a Chinese his-
tor}- Fields says he owns.
"Of course, in those days, they didn't call
them 'movies'," Fields declares. "But they
are the forefathers of our modern photoplays.
"In 5000 B.C. the Chinese staged shadow
shows," my book reveals.
"The characters were made :>i wax, mod-
eled very cleverly and dressed in elal'orate
costumes. They resembled the puppets you'll
find in a Punch and Judy show.
"But let me start from the beginning.
"A buffalo skin was dried in the sun,
placed on a drum-like frame and stretched
tightly. This skin was then put in front of
a stone stage, modeled not unlike our minia-
ture stages of today. Berry juices were used
to color the arch. Seats were placed out in
frrnt."
"Next came the performance.
"The puT)pets. just aljout six inches tall,
were suspended by strings. The'r arms and
legs were movable, unique joints makin.:? this
possible.
"A light, a wick in buffalo oil, was put
behind these figures, and the show was en.
"The shadows . resultiiig from t'lis arrange-
ment were enlarged on the I)uffalo skin, and
during the five minutes of show, little dra-
matic sketches were staged, the producers
speaking the lines for the shadowed carica-
tures.
"An English museum has a set of these
little wax figures. I saw them when I was
in London a few years ago, so I ki'ow my
Chinese book tells the truth," Fields states.
Chester Conklin describes the
"movies" of the cave men in the fol-
lowing novel manner:
"The 'theatrical producer' of those days
would search around and finally locate a
mountain of good size with a flat vertical
surface. He would call his stage hands in,
and they would start carving.
"At the extreme left, one figure would be
cut into the rock. The next space would be
similar, with the figure in just a slightly dif-
ferent position.
"After fifty or so of these had been fin-
ished, the 'production' was ready for showing.
"The audience would climb on a fleet
Dinothenium. The producer would give a
signal, and off they would go, their eyes on
the picture series on the rocky mountainside.
As they rode along the carved figures seemed
to be moving, just like they do in a series
of 'frames' on a piece of motion-picture film,
"Quite clever that, wasn't it?
"But, I'm also told that the system was
abandoned a few thousand years after its
incipiency because the Dinothenium went on
a stampede one day and killed a few hundred
cave men and women."
Milwaukee Managers Form Club
Alilwaukee — Managers of the Mil-
waukee Theater Circuit have formed
the Milwaukee "U" Club, which is
to promote a better feeling between
the employees on the circuit, N. J.
Blumberg, Wisconsin division man-
ager of Universal, has been made
honorary president. Active officers
are Emil Franke, State, president;
Stanley Gross, Venetian, secretary,
and Harry Tondreau, at the Milwau-
kee Theater Circuit offtce, treasurer.
Stanley Progressing in J. C.
Jersey City — Work is progressing
on the Stanley-Fabian theater, which
will seat 5,000 and which is claimed
to be the largest capacity in the state.
A $75,000 Wurlitzer organ will be
installed.
Rebuild Kansas City Colonial
Kansas City — R. H. Simmons has
rebuilt the Colonial at a cost of
$100,000, the work being accomplish-
ed without interrupting regular
showings by the expedient of build-
ing a new theater around the old
one.
Dix Reopens Sioux City House
.Sioux City, la. — Nathan Dix has
reopened the World, which was clos-
ed for repairs during the summer.
Portland Orpheum Reopens
Portland, Ore. — The Orpheum has
reopened with its new policy of fea-
ture and regular Orpheum tim.e.
Butte American Reopens
Butte, Alont. — The American has
reopened after being closed all sum-
mer. It was closed when labor
troubles started here and did not re-
open at the time of the settlement.
Trammell Gets Texas Theater
Mexia, Tex. — B. F. Trammell has
leased the Opera House and will run
pictures.
Gordon Improving House
Dunnellon, Fla. — Harry Gordon is
making extensive improvements and
redecorate the Lyric.
Putnam Bradley Reopens
Putnam, Conn. — James F. Ma-
honey has reopened the Bradley
which temporarily closed for altera-
tions and improvements.
Renovate Delaware Theater
Milford, Del.— William D. Wilck-
ens of Wilmington, who recently
purchased the Plaza, is having the
entire theater redecorated.
George Arvine With Poli
New Haven, Conn. — George Ar-
vine has been appointed manager of
Poli's Hyperion.
R. & R. Gets Sherman Opposition
Sherman, Tex. — Billy Batsell has
sold the Queen to the R. & R. cir-
cuit, which has renamed it the Rialto.
The firm also owns the Washington
and Gem here.
Smith Buys Iowa House
Messenger, la. — E. P. Smith of
Newton has purchased the Majestic
from the Blank Enterprises.
' Buys Earlville, la. House
Earlville, la. — H. C. Holscher has
purchased the local theater from E,
J, Kuehnle.
Sunday Shows at Audobon, la.
Audobon, la. — Sunday shows now
are permitted here, as a result of pro-
test of E, M. Johnson, Star owner,
who following a Sunday Chautauqua
concert, claimed an eciual right to
present Sunday shows. His claim
vi'as upheld and the "blue" ordinance
repealed.
Melvin Burr Buys Spearman Rex
Spearman, Tex. — Melvin Burr has
purchased the Rex from Harry Du-
mas, and is remodeling the interior.
Equipment ISIotes
Automotive Fire Safety
Device Ready for Market ,
Gibbons, Neb. — Roy Winslow on!
the Greenland, is ready to market
an attachment for projection ma-
chines, which he claims will prevent
fire and destruction of the print by
automatically shutting of? the motor
and lights and stopping the machine.
It can be attached to any make of
machine. The inventor calls his
product the Winslow Safety Device.
Milwaukee Delivery Service Grows
Milwaukee — Film Delivery Service,
of which Charles Trampe is headed,
has added a new truck to transfer
Saxe Amusement Enterprises' scen-
ery and stage settings about the state.
The company now operates four
trucks.
Remodel Pueblo House
Pueblo, Colo. — The Palm is being
extensively improved with the re-
modeling of the lobby and foyer.
Reopen Virginia Lafayette
Charlottesville, Va. — The Lafay-
ette has reopened after undergoing
redecorations and repairs.
Ritz Reconstructing
Philadelphia — Ritz Amusement Co.
is remodeling the property at 1106-08
North 46th St. into a theater to seat
500. The architect is Carl Krakover, \
837 N. 41st St.
Rebuilding Frankville Theater
Frankville, Pa. — Meyer Paret is
rebuilding the Garden and completely
refurnishing it with new equipment.
Mrs. Reid's Tour Ending
The transcontinental tour of Mrs.
Wallace Reid will finish at the Cen-
tral Jersey City on Dec. 10, when
she will return to Hollywood to
commence work on her second Goth-
am production, "Hell Ship Bronson."
Mrs. Reid is making a tour appear-
ing in a playlet in conjunction with
"The Satin Woman."
Percy Marmont Arrives
Arriving from England, Percy
Marmont is to go to Hollywood to
start work on "The Fruit of Di-
vorce" for Gotham on Oct. 15, under
direction of R. William Neill. It is
an original by Leon De Kosta.
Young Buys Allentown Ridge
Allentown, Pa.^Mark H. Young
has bought the Ridge from Anton
Shuster, and will make extensive al-
terations.
Burnett Managing Winthrop House
Winthrop, la. — George Burnett,
formerly manager of the Grand at
Jessup, now is in charge of the
Opera House here.
Redecorate Oklahoma Theater
Oklahoma City — Charles E. Hut-
chinson has redecorated the Folly
throughout and reopened the house
for the Fall season.
trtaay, icpi. iS, 1927
^J&K
DAILY
11
A Low Price
Alva, Okla. — A family of five
can attend the picture show at
Northwestern State Teachers
College here at a cost of hut
19 cents. Children are charged
three and adults five cents.
Reopen Baltimore Broadway
Baltunorc — The Broadway, 509 S.
Broadway, lias reopened aitcr being
practically rebuilt
Remodeling Sheffield, Eng. House
Shethcid, Kiig. — The Don Picture
House is being renovated, following
its acquisition by owners ot the Cin-
ema.
Abel Closes with P. C. T.
London — Sidney E. Abel of Nat-
ional bcreen bervice has closed with
Provincial Cinematograph Iheaters,
Ltd., for the showing of National
trailers in all houses of the circuit.
Stagehands' Demands Causes Switch
Dayton, U. — Wage increase de-
mands of local stagehands have caus-
ed the Victory, legitimate house, to
switch to a picture policy. The house
has played "legit" since 1840. Win-
ter bookings with Shubert and Klaw
& Krlanger have been cancelled.
Morristown House Reopens
Mornsiowii, N. J. — Roth Amuse-
iiieut Lnterprises have reopened the
Jersey alter e.xtensive improvements.
Ramsey With Midstate Chain
Kairbury, ill. — E. B. Ramsey has
resigned as manager of the Central,
and will devote his time exclusively
to the Midstate chain, of which he is
president.
New Policy for Montclair Houses
Montclair, N. J. — Stanley-F&bian
has appointed William D. Waldron,
former manager of the Rivoli, Ru-
therford, supervising director and
manager of the Wellmont, Montclair
and Bellevue. The circuit recently
bought an interest in these houses
from H. H. Wellenbrink, who still is
active in the affairs of these houses.
Gets Another Wisconsin House
Chippewa Falls — -Jack I ley wood,
who has conducted the Lyric, Cor-
nell, for the last seven years has
purchased the Gem at New Rich-
mond. Mrs. Hey wood will manage
the house while Harold Halvorsen
will manage at Cornell. Jack Hey-
wood is a First National salesman.
United Gets Back Milwaukee House
Milwaukee — The Radio, neighbor-
I hood house which has been closed
most of the summer and operated by
! \. Dexter, has reverted to it.s former
owners, the United Theaters Corp.
which operates three other neighbor-
hood houses in the city.
Hinds To Continue Cresco House
Cresco. la. — Fred Hinds will con-
tinue to operate the Cresco. It was
thought that Frank Wewerka of
Osage was taking over the unexpired
term of the lease.
Midland Amusement Expands
Marietta, O — Midland Aiiuiseniciit
Co., composed of Marietta and New-
ark business men headed by G. E.
Hayward, has taken over the Audi-
torium and Alhainbra of Newark
from the C. & M. Amusement Co.
riiey have plans under way for the
erection of a $175,000 Newark house.
Edward J. Hiehlc, former manager
of the Hippodrome and Putnam at
Marietta, is now managing the two
Newark houses. Fred E. Johnson,
who manages the Colonial and
Strand for the C. & M. Co., at Cam-
bridge, has been made managing di-
rector, and will also have charge of
the company's two houses at Mari-
etta
Cliff Lindsey Reopens House
Lubbock. Tex. — Cliff Lindsey ha?
reopened the Lindsey. The entire
house has been redecorated, with ca-
pacity increased from 600 to %S0.
Silverberg Buys Houston Theater
Houston, Tex. — Abe Silverberg has
bought the Ideal, which he will re-
model and open as the Zoe catering
to colored patronage.
Danish Educational Field Limited
Copenhagen — Unlike other Euro-
pean countries, production of educa-
tional and industrial films in Den-
mark is very limited, the majority of
the films of this kind only illustrat-
ing a certain type of event, such as
exhibitions and memorable flights.
During 1926, only two typical indus-
trials were produced, one bv Ford
Motors. The important industrial
film producers are Fotorama, Creuz
Hindborg, Nordesk Film, the latter
a feature producer; Biltzung. Kino-
grafen, Palladium, H. Bangsted and
Danica.
Old Biograph House Reopens
London — Old Biograph theater at
Wilton Road, Victoria, has reopened
after having been closed some time.
The house has been remodeled and
enlarged to permit of presentation
acts on the bill. The Biograph was
built in 1908 and is one of the first
picture houses in England. It was
the last of the old chain operated by
th<' American Biograph comjiany.
Horicon, Wis., House Sold
Horicon. Wis. — John W. Heft, for
16 years manager of the Pastime, ha*^
sold the house to Walter Rourkc of
Waukesha. Heft who for seven year?
operated the house in partnership
with Frank Betke will retire from the
theater business. According to an-
nouncement by the new management.
there will be no change in policy
Milwaukee Alhambra Anniversary
Milwaukee — The Alhambra is cele-
brating its second birthdav annivers-
ary under guidance of Universal and
direction of Fred S. Meyer. Besid'
the feature, the theater is offeriii"
a stage frolic with "Count" Kaiifnia!-
as master of ceremonies. The theater
's all dressed in hiinting and a l?rp"
banner announcing the event has
been strung across Wisconsin avenue.
Did you ever stop to consider
that a pa^e of advertising in
the Year Book has a full
year's life. That Year Books
are kept indefinitely for ref-
erence and that it is the
most effective and cheapest
form of advertising that one
can buy.
1928 Film
Year Book
'%
Out in
January
OMES
aniwer
^/f7^*\
R^AfON
!^ '^A
sr
FIRIT
MATI0MA11
7AeHl¥S?kPilt
o/'FILMDOM
mmmMm^m
VOL. XLI No. 72
AHDWEEKLY
FILM DIGEST
Sunday. September 25, 1927
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Time Is Money
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FILM DIGEST
VOL. XLl No. 72
Sunday, Septeinbci 25, 1927
Estabtisbta 19 lu
JOHN W. ALICOATE, Publisher
INDEX
Pace
SUNRISE" AND MOVIETONE, An Editorial by Maurice Kann 3
FINANCIAL 4
FOREIGN MARKETS, by James P. Cunningham 5
REVIEWS OF THE NEWEST FEATURES, by Lilian W. Brennan 6-7
HOLLYWOOD HAPPENINGS, by Harvey E. Gausman 8
-A LITTLE FROM LOTS." by Ralph Wilk 9
THE WEEK'S HEADLINES 9
THEATER EQUIPMENT AND MANAGEMENT, by Micltael L. Simmons. \0
liXPLOITOGRAMS, compiled by Jack Harrower H
THE PRESENTATION FIELD, by Charles F. Hyucs 11
'IND THAT'S THAT, by Phil M. Daly 12
REVIEWS
THE BORDER CAVALIER 6
THE BUGLE CALL 6
THE GAY RETREAT 6
HAZARDOUS VALLEYS 7
TAWS OF STEEL 6
LIGHTNING 6
MILLION DOLLAR MYSTERY. 6
ONE WOMAN TO ANOTHER. . . 6
RACING FOOL 7
RIDE 'EM HIGH 7
SODA WATER COWBOY 7
WILD BEAUTY 6
SHORT SUBJECTS 7
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o/ FILMDOM
AHDWEEKLY
FILM DIGEST
VOL. XLI No. 72
Sunday, September 25, 1927
Price 25 Cents
TRAD[ PARLEY IMPORT
STRESSED BYWOODnULL
Seriousness Should Not Be
Ignored, M. P. T. 0. A.
Head Declares
The conference on trade practices
in the industry which is to be held
ill New York Oct. 10 under auspices
of the Federal Trade Commission,
is one of the most important events
in the industry's history, R. F. (Pete)
Woodhull, president of the M.P.T.
O.A. said yesterday in reiterating his
plea to exhibitors to help make the
event a success.
Exhibitors throughout the nation
should do everything possible to as-
sure adequate representation at the
conference, and select from their
number the representatives best
fitted to outline and discuss prac-
(.Ccmtinucd an Page 11)
Stanley-Crandall Circuit
Reorganizes Executives
Washington — Reorganization of
the executive staff of the Stanley-
Crandall circuit has been completed.
Guy Wonders, for many vears man
ager of the Rivoli, Baltimore, has
been named assistant supervisor of
theaters. John J. Payette is supe"-
visor of theaters under Joseph P.
Morgan, general manager.
Nat Glasser, who formerly held
Wonders' post, has been named tech-
nical supervisor of the circuit, in
J^CoiUinued on Page 12)
Legal Fight Seen to Keep
Madison House Open
Madison, Wis. — A legal battle is
anticipated as the outcome of the
closing of the Madison operated by
Fischer Theaters, and the closing of
the balcony of the Majestic, operated
by the same company. According to
Building Commissioner Gordon H.
Nelson the Madison has been operat-
(Coniinued on Page 12)
Sheehan Leaves Wednesday
Winfield R. Sheehan, leaves New
i York on Wednesday for the Fox stu-
dio in Hollywood.
Murnau Sails Soon
Berlin — F. W. Murnau is due in
New York the first week in October
en route to Hollywood where he will
start his second picture for Fox. The
storv has been selected.
1st NAT'L PRODUCING
IN GREAT BRITAIN NOW
English Pictures Slated
for Exhibition Here —
One in Work
London — First National is seri-
ously considering the establishment
of a permanent production unit here
to turn out five or si.x pictures a year.
The decision revolves around the out-
come of an experiment now under
way in the making of "Confetti."
E. Bruce Johnson, First National
foreign manager, has extended his
trip here in order to personally super-
vise the production of the first pic-
ture. It is understood he has inter-
ested Lords Ashield and Beaver-
brook in the plan.
Contrary to overseas production ac-
(.Continued on Page 12)
Change in M-G-M Status
in England Was Expected
Purchase of control of Jury-Metro-
Goldwyn, British distributor of M-G-
M product, by Loew's, Inc., occas-
ions no surprise in the .American
trade.
M-G-M, it is understood, has felt
that it wasn't getting the volume of
business the company felt it deserved
(Continued on Page 12)
Ending Overbuying
Oklahoma City — Exhibitors
of Oklahoma are eliminating
overbuying according to W. Z.
Spearman, president of the
state exhibitor unit.
The exhibitor who makes
three changes a week has now
realized that he can only play
156 pictures in one year, he
says, "And he is not buying
over 125, leaving the balance
of the dates open to spot-book
the ones that are getting the
big money.
"In the good old days long
past, we bought everything
that came along, played what
we had dates for and when the
new product was out next year,
we bought it too, canceled out
the old stuff and all was as
merry as a marriage belL But
now we play or pay for every-
thing we buy. So we have to
watch our step."
Greene Starts First
Los Angeles — Walter Greene, at
one time vice president of Paramount,
has started "White Lights," first of
a series he is to produce at Tec Art.
It is an original by Howard Esta-
brook and has in the cast Alice Day,
Malcolm MacGre^o.% George Irving,
W^yndham Standing and Paul Nichol-
son. Irving Cummings is directing.
u
Sunrise^ ^ and Movietone
SOME months ago there was held a distinguished dinner at the Ritz.
The host of the evening was William Fox. The addresses delivered at
that time dealt with motion pictures, present and future, with particular
stress laid on the latter. When Fox finally rose to his feet, he culminated
his reni;irk<- by levelling the following at the guest of honor:
"I charge you, sir, with doing your artistic best".
Friday night, the screen at the Times Square theater revealed to a
representative audience, how F. W. Murnau, German director responsible
for "The Last Laugh" and "Faust", master craftsman in the construction
of motion pictures, magician with the camera and guest of honor at the
Ritz gathering, had met and discharged his duty. It was the world premiere
of "Sunrise".
Here is a production for which we predict a word-of-mouth discussion
such as has marked the career of few pictures. It is an amazing film. It
gets over to the audience an indefinite something; just what, it is difficult
to describe. The story is slight, but the camera treatment which Murnau,
aided by Rochus Gliese, art director and Charles Rosher and Karl Struss,
cameraman, has given it, is near indeed to the last word in technique, in
lighting and in composition.
Here is the outline of the subject: A peasant wife finds her home life
marred by the intrusion of a woman from the city who moves the peasant
{Continued on Page 4)
y.S.TOGUARD AGAINST
EIGHT EIEM VIOEATIONS
Attorneys Probing Yarn
Pictures Will Be Shown
in New York.
Government officials will prose-
cute any attempt to violate the law
by transporting in interstate com-
merce the pictures of the Tunney-
Dempsey fight, so far as the New
York district is concerned, at least,
according to Assistant U. S. Attor-
nc}- Mintzer.
Heretofore, it has been the prac-
tice to smuggle films into a state,
making a copy of the film within the
state, in order to get around the law
on a technicality. There is no ''W
prohibiting showing of the films witn-
in a state, although the government
has power to confiscate the film
which has been transported in in-
terstate commerce. Fine of $1,000 is
provided for violating the law.
Mintzer now is investigating an
article which recently appeared in a
trade paper stating that Goodart,
which filmed the fight under an ex-
clusive contract, soon would have the
pictures in New York. Bookings
were being arranged on the films, it
was intimated.
IDEAE EIEMS RE-ENTERS
BRITISH PRODUCTION
London — Ideal Films, Ltd., pion-
eers in the British production field,
have announced their re-entry into
production with the filming of the
Pinero play, "His House in Order."
The picture will be produced by
Meyrick W'ton, and will co-star Sir
Gerald du Maurier and Gladys Coop-
er. Randle Ayrton will direct. It is
planned to send Miss Cooper on a
provincial tour to pave the way for
the forthcoming production. Du
{Continued on Page 12)
"Sunrise" Has Premiere;
Movietone Also on Bill
The premiere of "Sunrise" at the
Times Square theater Friday night
assumed the form of an international
gathering. In addition to notables
in the picture business, prominent
Italian officials were invited to see
and hear the Movietone of Premier
{Continued on Page 12)
THE
DAILV
Sunday, September 25, 1927
Vol. XLi NO. n Sunaat. Sept 25, 19/7 f' ce 2h Cenf
IJHN W. ALICUAIL
Published daily except Saturday and holiday?
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Filn-
Folk Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-Presidem
and Editor; Donald M. Mersereau, Treasurer.
Business and Advertising Manager; Ualpl'
Wilk, Traveling Representative. Entered a?
second class matter May 21, 1918, at thf
post-office at New York, N. Y., under the act
of March 3, 1879. Terms (Postage free^
United States, outside of Greater New York.
$10 00 one year; 6 months, $5.00; 3 months
$3 00. Foreign. $15.00. Subscribers should
remit with order. Address all communica
tions to THE FILM DAILY, 1650 Broad
way. New York, N. Y. Phone Circle 47.(6
4737-4738-4739. Cable address: Filmday
New York. Hollywood, California — Harvev
K. Gausman, Ambassador Hotel: 'Phone
Drexel 7000 and Washington 9794. London-
Ernest W. Fredman. The Film Renter, 58
Great Marlborough St., London, W. I. Ber-
lin— Lichtbildbuehne, Friednchstrasse, 225.
Financial
Quotations
High
Low
Close
Salei
*tAn; Seat. Vtc.
47
*tAra. Seat. Pfd..
....
48
*Balaban & Katz
. . ■ >
....
60
. . . .
*Bal. & Katz Vtc
. • *
....
73 H
. . . .
Eastman Kodak .
169
169
169
300
tFilm Inspection .
654
6V4
6%
First Nat'l Pfd..
100
100
100
166
Fox Film "A"...
65H
6^Ji
65 34
100
tFox Theaters "A'
' 19
18
18%
8,000
"Intern'l Project.
8
Loew's, Inc
54/2
5V/3
ssn
1,666
ttLoew's, 6s 41 WW
104
103J4
104
3
ttLoew',',6s41x-war
\om
10374
103 7A
3
♦M-G-M Pfd. ...
247/8
M. P. Cap. Corp.
8V2
8'/^
8/2
166
Pathe Exchange .
4'A
4
4
600
tPathe Exch. "A"
2\'4
205^
21/2
1,900
Paramount F-P . . .
105 >/,
105!4
105^
1,800
*Paramount Pfd. .
119
ttPar.Bway.5^^s51.
100^
lOOK
lOOM
12
**Roxy "A"
34
32
**Roxy Units . . .
38
35
**Roxy Common . .
UV,.
nvz
Skouras Bros
40
40
40
Stin. Co. of Am..
665.^
65^
66-4
tTrans-Lux Screen.
4
4
4
io
•Univ. Pictures ..
....
....
29
Univ. Pict. Pfd....
....
101
t^
iVarner Bros. . . .
18
175/8
18
900
•Last Prices Quoted **Bid and Asked (Over
the Counter)
tCurb Market ttBond Market
NOTE: Balaban & Katz is listed on the
ChicaiTo Board; Skouras on the St. f.oui
Stock Exchange and Stanley in Philadelphia.
When you think of
INSURANCE
you are thinking of
S T E B B 1 N S
Specia lints in Motion Picture
and Theatrical insurance for
the past twenty years
Arthur W. Stebbins & Co., Inc.
1540 Broadway N. Y. C.
Brvsnt 3040
^^Sunrise^^ and Movietone
(.Continued from Page 3)
husband almost to the brink of murder by her strong sex instincts. The
woman practically succeeds in persuading the peasant to do away with his
wife. The awakening comes before it is too late. The girl-wife tlees to the
;ity. The husband follows. The story then deals with his frantic efforts
it reconciliation. This finally comes. Together they take their fill of the
:ity's pleasures, journey to their home that night, are caught in a storm
v^hich well nigh takes the wife's life. Then comes the rescue, reconciliation
ind sunrise.
What Murnau has done is this: He permits the audience to view the
;haracters objectively; he then virtually places his audience in the mind of
George O'Brien, who does the best work of his career as the peasant, and
levelops the sequences from that viewpoint; thirdly, you seem to enter the
jeing of Janet Gaynor the hurt, broken wife and you witness the situations
J.S her frightened mind sees them. Miss Gaynor proves that her superb
.vork in "7th Heaven" was not accidental. She js stamped with an his-
trionic ability that proves her to be one of the finest emotional actresses
on the screen.
There is an emotional appeal all through "Sunrise" that is terrific.
Murnau has succeeded in boring his camera lens into the very brain of his
plaj^ers and shows you in picture form the thoughts that surge through
heir heads.
The importance of "Sunrise" cannot be discounted. There will be argu-
ments ever its commercial value. That the picture falls into the division
ji big pictures will be admitted by all who see it. No one can foretell how
its box-office valuation is to be rated, for it is a different type of motion
picture. There is little precedent by which one may draw a conclusion.
Movietone
For the third time, the Fox organization presented a feature with a
complete Movietone score. In tonal range and in quality, Movietone has
demonstrated its superiority in the field of synchronized sound and action
films. The score for "Sunrise" was intelligently done, a worthwhile com-
plement to a most unusual picture.
The high degree of perfection which Movietone has attained was fur-
ther demonstrated by two special numbers, one showing Premier Mussolini
and the Fascist regiments in Italy, and the other the internationally known
Vatican Choir of seventy voices. The recording was splendid.
When still pictures took on animation, motion pictures came into being.
The response was instantaneous and around that one development grew
a gigantic industry. We hold that another step forward is the giving of
voice to motion pictures, provided it is remembered that the motion picture
has a field of its own in which to function.
The factor which will supply this voice may be Movietone. Fox
thinks so and is making efforts to prepare the device for a permanent niche
in exhibition. Manufacturing probleny and cost sheets are being worked
over in order to bring the equipment down to a figure within the range of
all theaters. It is only with mass distribution that such an aim can bt-
accomplished.
KANN
FOR RENT
Excellently furnished office.
Room 1104,
1540 Broadway
WHEN YOU GO TO BUY
hWciiUai
GO>VNS AND- UNIFORMtS
i 14-37 BWAY. NY TEL. 5580 PENN.
* ALSO 25.0OO COSTUMES TO pcmt
Who Wants This Man?
The Jack of All Trades is seldom a successful business man, yet Versatility is
a great asset.
Experience in all the arts and sciences tends to make an ever-useful AlI-Around
man who knows "A little about everything and everything about something."
19. Judgment. Being an all around man of large experiences in varied lines of
effort I believe I have a seasonal mind, poise, and balance and that my opinion
on important questions of policy, etc., should be of value.
20. Energy. I have never been idle and cannot be- I am still young in spirit
if not in years, and full of energy, I yearn to work. I feel that I have some-
thing to contribute to the world, and I want to make myse'.f useful.
Box 20. The Film Daily
Ambassador Hotel, Los Angeles, Calif.
PATHE NEWS
occupies prom-
inent place on pro-
gram in St. Louis,
Mo.
St. Louis, Mo.
Sept. 21, 1927
Ray Hall, Editor,
Pathe News,
New York, N. Y.
Have seen all news reels.
Congratulations for the
REAL NEWS. Prominent
place on our program. Al-
ways applauded.
James P. Breman,
Grand Opera House
REPRESENTATIVES WANTED
to sell on the traae selling tilmite
Importations, the only tested film
preservative and cleaner. Can be u'-ed
by anyone. uood for negative and
positive. Absoltuely non-in.iammable.
Comm.s.3ion basis only.
Call Room 507
507 Fifth Avenue, N. Y. C.
The PEP of the PROGRAM
PRODUCING — DISTRIBUTINQ
Novelty Short Subjects
To EXCHANGES and THEATRES
"V 720 SEVENTH AVE., NEW 1 ORK S
^ Where....
iSvenjonecM^
THE
Sunday, September 25, 1927
■3^!^
DAILV
RAPID
STRIDES ARE BEING
MADE
IN THE
FOREIGN
FIELD.
KEEP
POSTED
THROUGH 'FOREIGN I
MARKETS
Foreign Markets
NEWS PLASHES FROM FILM
CENTERS ALL OVER THE
GLOBE: MELBOURNE,
LONDON, BERLIN.
PARIS
By JAMES P. CVNNINGHAM
TROUBLE OVER IRISH
CENSOR BOARD ROLJI^GS
By ERNEST W, FREDMAN
Editor "The Daily Film Renter"
London — Recent radical rulings of
the Irish Free State Censor Board
has caused great dissatisfaction in
the trade both at Dublin and Lon-
don. "Mare Nostrum" was banned
by the Board, but was later passed
unanimously by the Appeal Division.
Now, the censors have gone so far
as to prohibit "Easy Virtue," a Brit-
ish production, from showing in Ire-
land.
From all appearances, this censor
board has launched a "puritan cru-
sade." Desire of the powers that be
to suppress all mention of divorce in
Ireland is said by the censors to be
the reason for blacklisting the Cow-
ard play, "Easy Virtue."
Poland Fixes Censor Fees
Warsaw — The following taxes for
censoring films and for certificates
authorizing showing of films cen-
sored were recently fixed by the
Minister of the Interior:
Examination of films: Scientific, cultural,
chronicle, natural scenery — 0.01 zloty for
every 10 meters; other films — 0.02 zloty per
meter.
Film certificates: For films of less than
100 meters in length — 1 zloty; for films of
more than 100 meters in length — 10 zloty.
Supplementary examination: To allow show-
ing to children of films if the original per-
mission was granted for showing to adults
only — 10 zloty.
Meyer Heads Aafa Co.
Berlin — Aafa Company, producer
of comedies, which last year paid
six per cent, is now proposing 10 per
cent, dividend. Rudolf Mever, re-
lated to Erich Pommer ,and for many
years Ufa press agent, is manager of
Aafa.
Welsh Theater to Seat 2,200
Swansea, Wales. — Alterations to
increase the capacity of the Theater
Royal to 2,200, will be completed by
[ Christmas, making the house the
largest in South Wales.
Prospects Bright for
American Distributors
Paris — From reliable reports, it is
evident that American distributing
companies in Spain will experience a
good selling season during the year,
according to U. S. Trade Commis-
sioner George R. Canty. Approxi-
mately 550 features will be released
in Spain next year, of which num-
ber 75% will be from America, the
remainder coming from Germany
France, Spain, Sweden and Italy. Of
the foreign distributors, Uf^ w'"'! "n-
doubtedly head the list, with 29 fea-
tures.
U. S. Gov't Officials Confer with Soviet
Regarding Future Di.scussicns of Films
Moscow — During a visit to Moscov? recently, representatives of
the American Department of Commerce are understood to have held
a conference with Sovkino authorities regarding motion pictures.
Sovkino is the ofEcial film division of the Russian Government.
Although details of the meeting are lacking, it is said the pos-
sibility of holding a conference of the American and Russian indus-
tries were discussed. This conference would cover cooperative dis-
tribution and possibly production.
N. Z. Acts to End Chain's
Attempt at Monopoly
Wellington, New Zealand — The
Board of Trade recently issued a rul-
ing which prevents chain owners
from seeking to tieup pictures. The
Board acted when independent ex-
hibitors complained that product was
unavailable in a certain town because
the chain operator had secured all
pictures for that town. The exhib-
itors alleged this was done to stille
competition. Exchanges will be
blamed for further violations, accord-
ing to the decree, which provides for
the introduction of legislation pre
venting the practice if further com
plaints are received.
Gest Signs Two Russians
Berlin — Morris Gest has placed
Ivan Moskwin and Leonidow under
contract to appear in films in the
United States. Moskwin (not to be
confused with Ivan Mosjoukine) has
been appearing with the Moscow Art
Theater company, while Leonidow
played the stellar part in "Ivan, the
Terrible."
P. C. T. Deal Involves Eight
London — Eight more provincial
theaters have been purchased by P.
C. T., Ltd. They comprise one at
Colne, two at Stroud, one at Ciren-
cester, two at Cinderford, and one
each at Lydney, Monmouth and
Swindon.
"Boche" Ruled Out in Paris
Paris — The word "Boche," as re-
ferring to Germans, has been barred
in film subtitles by the Paris Prefect
of Police. The word "Allemands" is
inserted instead.
Britain's Largest Opens
Glasgow — Green's Playhouse, seat-
ing 4,200, opened on Thursday. It
is said to be the largest outside of
America.
Meinert Heads German Club
Berlin — Rudolf Meinert, producer,
is the new president of tiie German
Film Club, known particularly by for-
eign film folk visiting Berlin.
"Fly-By-Nighters" in
London Hurt Trade
London — Many individuals with
dubious reputations are causing end-
less trouble to the British trade by
supplying to newspapers stories con-
cerning gigantic production schemes,
which never materialize.
Many believe a strong necessity ex-
ists for a liaison officer between the
trade and the lay press, who would
be able to put newspapers on their
guard against stories of these
schemes.
RUSSIAN-GERMAN DEAL
CALLS fOR 8 PICIURES
Berlin — Results of the lengthy con-
ference between German and Rus-
sion production interests call for
eight pictures to be made for the sea-
son, three in Russia and five in this
country.
The Sklarz group of Gerniany be-
gan negotiations for cooperative pro-
duction with Russia about two
months ago. These interests, of
which H. Sklarz, financier, is at the
head, comprises important German
banking groups.
To Handle Russo-German Films
Michael J. Gourland, headquarters
in the Candler Bldg., New York,
will distribute a series of Russo-Ger-
man productions to be made in Ber-
lin and at Moscow, by Phoenix-Film
and Filmwerke Staaken, Berlin, and
the Soviet Gov't. Interiors are to be
made at the Staaken studio in Berlin,
and exteriors in Russia. Production
commences soon.
1,212 Traveling Shows in Russia
Moscow — There are 1,212 traveling
picture units operating in Russian
villages, as compared with 396 at the
end of 1925, according to the official
press. This number would be larger
if projectors were obtainable.
In 1924, 200 projection ^machines
were manufactured; in 1925, 600; 1926,
900; 2,000 are scheduled for 1927.
Gross receipts of rentals to villages
has reached 650,000 rubles so far this
year, this being double the amount
for 1926.
"British Film Week"
London — British International
Films and Wardour will hold a
"British Film Week" about the end
of September, when they will re-
lease their first four domestic pro-
ductions. These are "The Ring," di-
rected by Alfred Hitchock; "Poppies
in Flanders," directed by Arthur
Maude; "White Sheik," made by
Harley Knoles, and "The Silver Lin-
ing," which Thomas Bentley directed.
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LINE UP FOR 1927-1928
8 Society Dramas— 2 Super Serials
12 Fast Action Comedy Dramas
24 2 Reel Comedies — 12 Single Reel Novelties
5 Series of Westerns
Exporting "Productiom of Merif only
THE
^g^X^^DAII
DAILY
Jackie Coogan in
"The Bugle CaU"
M-G-M Length: 5821 ft.
CHILDREN WILL EAT THIS
UP. THEY'LL LOVE THE
GROWN UP JACKIE AND THE
STORY PROVIDED FOR HIS
LATEST VEHICLE.
Cast. .. .Jackie continues to leave
his baby days behind him and is ac-
quiring a certain amount of youth-
ful sophistication that is not unbe-
coming. The kids will love him in
this. Claire Windsor pleasing as his
step-mother. Herbert Rawlinson fair.
Others Tom O'Brien, Harry Todd,
Nelson McDowell, Bodil Rosing,
Sarah Padden.
Story and Production Drama.
The story is largely juvenile in its
appeal but it should give all around
satisfaction due to Jackie's perform-
ance and a degree of heart interest
that is deftly injected. Children
everywhere will enjoy the story of
the lad whose bugle call saved his
step-mother from an Indian massacre
and finally was the means of making
him realize that she loved him. The
memory of his dead mother had made
it difficult for Jackie to appreciate his
new mother. How he figures in the
Indian attack and how his bugle call
saves the day provides a dramatic
and thoroughly thrilling climax.
Direction Edw. Sedgwick;
good.
Author C. Gardner Sullivan
Scenario Josephine Lovett
Photography Andre Barlatier;
good.
"Million Dollar Mystery"
Rayart-State Rights
Length: 6022 ft.
MYSTERY AND THRILLS
COMBINE FOR GOOD SUS-
PENSE. INTERESTING FOR
THE CROWD THAT LIKES TO
FIGURE OUT BAFFUNG
YARNS.
Cast. .. .James Kirkwood and Lila
Lee, opposite each other, a good sel-
ling point with the fans. Henry Sed-
ley the leader of the terrorists. Erin
La Bissner his lady love. Others El-
mer Dewey, Edward Gordon, Ralph
Whiting.
Story and Production. .. .Mystery
drama. The neighborhood theater
will invariably attract a healthy pa-
tronage with the promise of a thril-
ling mystery yarn. The natural
curiosity to solve riddles is sufficient
urge to bring in most of the "regu-
lars" and some others. In "The Mil-
lion Dollar Mystery" you have a good
title for bait and the mysterious
events transpiring during the course
of the unravelling will send them out
salisfied. The denouement wherein
Kirkwood turns out to be the secret
service agent may not be new but it
certainly keeps them guessing. He
not onlv lands the band of terrorists
who have been after the fortune of
the girl's father but wins the girl in
the bargain.
Direction Charles J. Hunt;
suitable.
Author Harold McGrath
Scenario Arthur Hoerl
Photography Ernest Depew;
good.
"Lightning"
Tiffany Length: 6049 ft.
GOOD AUDIENCE PICTURE.
STORY GETS AWAY FROM
THE ROUTINE AND COM-
BINES FIRST RATE ACTION
WITH PLEASING COMEDY RO-
MANCE.
Cast. . . .Jobyna Ralston and Mar-
garet Livingston an attractive chorus
girl team and Robert Frazer and
Guinn Williams first rate as the cow-
boy caveman.
Story and Production. .. .Comedy
drama. Here's one Zane Grey story
that isn't all western. It has some
corking fine western sequences that
director James G. McKay has given
excellent production but there is a
theme considerably different, on the
whole, from the usual run of Grey
yarns. The picture contains some
beautiful photography and pictur-
esque locations, with a sand storm
figuring in a thrilling climax. Woven
into the main story is the sub-theme
about Lightning, the beautiful wild
horse tamed by one of the cowboy
heroes just in time for him to ride
him out into the sand storm to rescue
two pretty chorus girls, also on the
"taming" list. The romantic element
is nicely balanced with comedy bits
and the eventual reunion of the two
cowboys and the two chorus girls is
the logical outcome.
Direction Jas. C. McKay;
very good.
Author Zane Grey
Scenario J. F. Natteford
Photography Geo. Stevens;
good.
Fred Humes in
"The Border Cavalier"
Universal Length: 4427 ft.
COURAGEOUS COWBOY
TURNS OFF RESCUES AND
FIGHTS IN MILE-A-MINUTE
FASHION. GOOD LIVE WEST-
ERN BUT OF THOROUGHLY
ROUTINE FORMULA.
Cast.... Fred Humes a hard rid-
ing, mean scrappin' hero who just
won't let his boss be buffaloed. Joyce
Compton, the blonde daughter, is one
reason. Dick La Reno, the boss.
Boris Bullock and Cap Anderson the
tricksters.
Story and Production. .. .Western.
As long as the action is swift and
the old western courage hangs out it
probably won't matter a hoot if tht
plot stays about the same. It's ex-
citing while it lasts and the various
hero tactics employed by the different
cowboy stars always supply a suffi-
cient degree of suspense to make up
for the lack of it in story develop-
ment. The hero always wins the girl
and it's mostly a matter of seeing
just what procedure he will follow ir
r flding th-^ story of the unnecessary
villain. This time Humes won't sci-
his boss fleeced out of his ranch by
a couple of schemers — and besides
'he boss has a pretty daughter. How
Fred routs the vagabonds makes for
good fast action.
Direction Wm. Wyler;
first rate.
Author Basil Dickey
Scenario Basil Dickey
Photography Al Jones;
good.
Rex in
"Wild Beauty"
Universal Length: 5192 ft.
THE WINNINGS ARE HEAVY,
ALL DUE TO THE FLEET
FOOTED REX WHO SAVES
THE DIFFICULT SITUATION
BY WINNING THE BIG RACE.
Cast.... Rex the hero and a hand-
some one at that. Fleet as ever and
?asily guided through his part. June
Marlowe, the girl, and Hugh Allen,
the boy. Others Stott Seaton,
Hayes Robinson, Wm. Bailey, J.
Gordon Russell.
Story and Production. .Melodrama.
Rex, after carrying on for some time
under Hal Roach's management, is
now cavorting about on the Uni-
versal lot, all set and rarin' to go.
In "Wild Beauty," a specially built
vehicle for Rex and thoroughly ap-
propriate, the horse hero supplies a
large proportion of the interest and
is the star of the climax where he
wins the big race that makes all the
odds even and winds up the story
happily for all hands concerned. Rex
is brought to California by a soldier
who falls in love with a colonel's
daughter and plans to save the old
man from financial ruin by having
Rex win the big race. After the us-
ual obstacles are set aside, Rex wins
and everything is rosy.
Direction Henry MacRae;
good.
Author Sylvia Francis Seid
Scenario Edward Meagher
Photography John Stumar;
good.
"The Gay Retreat"
Fox Length: 5524 ft.
DISAPPOINTING IN VIEW
OF THE COMEDY TEAM
WORK DONE BY SAMMY
COHEN AND TED McNAMARA
TN "WHAT PRICE GLORY."
THEY DIDN'T HAVE THE
GAGS HERE.
Cast Sammy Cohen and Ted
McNamara proved to be a hilarious
pair of doughboys in "What Price
Glory' 'but they haven't struck the
right sort of material in this. Judy
King, the French sweetie. Others
Gene Cameron, Betty Francisco,
Holmes Herbert.
Story and Production. .. .Comedy.
Director Ben Stoloff started out with
a handicap in a story that offered
ffw genuinely good comic situations
but at that it doesn't seem that he
'PS. realized quite as much humor as
'ie, might. The laughs are few in
'The Gay Retreat." Sammy Cohen
and Ted McNamara present as fiin-
i\-. a spec'acle as ever in their ill-
itting soldier suits but they haven't
'lalf enough good gags to give them
1 chance to work up any real hilarity.
The final sequence where they un-
wittingly corner a nest of enemy sol-
diers and their masquerade in enemy
'iniforms in an effort to escape cap-
ture is the picture's best bit.
Direction Ben Stoloff;
fair.
Authors : Wm. Conselman-
Edw. Marshall
Scenario Murray Roth-
Edw. P. Moran
Photography Sidney Wagner ;
good.
Sunday, Septembsr 25, 1927
Florence Vidor in
"One Woman to Another"
Paramount Length: 4022 ft.
STORY NEGLIGIBLE BUT
DEFT HANDLING AND A
GOOD CAST IMPROVE UPON
IT TO THE EXTENT THAT
IT SHOULD PLEASE THE MA-
JORITY.
Cast. .. .Florence Vidor pleasing
and just sophisticated enough to
make the role interesting. Theodor
von Eltz improves his appearance
with a small mustache. Others Ma-
rie Shotwell, Hedda Hopper, Roy
Stewart.
Story and Production. .. .Comedy
romance. It's an exaggerated sense
of duty that causes the pre-matri-
monial difficulties for Florence Vidor
in her latest picture, a pithy little
yarn with scant situations and no
great extent of conviction, but never-
theless a fairly amusing piece due en-
tirely to the deft treatment of the di-
rector and the interesting perform-
ances of the star and a good support-
ing cast. Devotion to her brother's
children widens a growing breach
between Florence and her fiance but
once she discovers a blonde com-
petitor in the field it doesn't take
her long to think up a plan whereby
she routs the enemy and installs her-
self as wife in the gentleman's house-
hold.
Direction Frank Tuttle;
good.
Author Frances Nordstrom
Scenario Jas. L. Campbell
Photography L. Guy Wilky;
very good.
I Rin-T in-Tin in
"Jaws of Steel"
Warner Bros. Length: 5569 /t.
ESPECIALLY FINE JUVE-
NILE ENTFRTAINMENT. TWE
YOUNGSTERS WILL DET TG"T
TN RINTY'S SPLENDID HERO-
ICS IN THIS.
Cast. . . .Rin-Tin-Tin clever, as us-
ual. They keep him working in this
one. Baby Mary Louise Miller, Rin-
tv's chief support. Others Jason Ro-
bard, Helen Ferguson, Jack Curtis,
Robert Perry. George Connors.
Story and Production D-ama.
There isn't a youngster but will en-
joy every minute of "Jaws of Steel."
Ask any local shop keener hnw rnany
kids beg passes when Rin-Tin-Tin is
showing at the neighborhood theater
and you have a fair idea of how they
follow the dog star. His lat^^t is
especially interesting for children.
They'll love Rin^y's devotion to the
curly haired baby and they'll get a
marvelous kick out of Rinty's mad
dash for the doctor and his sacrifice
when he risks his life to iead the
posse, which is on his trail for a se-
ries of killings, back to the shack
where the baby lies ill. Rin-Tin-Tin's
performance will please the grown-
ups but the story is essentially juve-
nile fare.
Direction Ray Enright;
good.
Author Gregory Rogers
Scenario Chas. R. Condon
Photography Barney McGill;
good.
THE
bunday, September 25, 1927
■cStl
DAILV
W'aiiij Wales in
"Soda Water Cowboy"
Pathe Length: 4546 ft.
TENDERFOOT STRIKES IT
HOT AND WITH MANY EXCIT-
ING ADVENTURES AND A
ROUND OF GOOD HUMOR
THERE IS ENOUGH HERE TO
KEEP THEM CONTENTED.
Cast. . . .Wally a likable chap even
when he's hitting it for the west in
a freight car. Beryl Roberts pretty
and J. P. Lockney amusing as the
traveling faker. Chas. VVhitaker and
Al Taylor two of the customary and
thoroughly essential bad men.
Story and Production. .. .Western.
Doctor's orders send hero out west
in search of health. He finds about
everything else but that, for at the
fade out hero appears well fixed for
an indefinite earthly period. Here's
a good combination of action and
light comedy that offers good enter-
tainment of its particular kind. The
story moves along and although the
ending is never in doubt, still there
is enough to keep the audience in-
terested in the meantime. Hero hits
it right when he is dumped off a box
car and into the company of a pretty
girl and her dad, a fortune telling
faker. How he becomes a first class
deputy in the west, wins the girl and
covers himself with glory, is very
well told.
Direction Richard Thorpe ;
good.
Author Tommy Gray
Scenario Betty Burbridge
Photography Ray Ries ;
good.
Reed Hoives in
"The Racing Fool"
Rayart-State Rights
Length: 4956 ft.
BURNS UP THE TRACK WITH
A RACE CLIMAX THAT PACKS
A GOOD MANY THRILLS.
STORY FAIRLY FRAIL BUT IT
WORKS THROUGH TO FIRST
RATE FINISH.
Cast. . . .Reed Howes the handsome
young hero who drives furiously to
victory and the girl he loves, the lat-
ter played by the very attractive Ruth
Dwver. Ernest Hilliard the "nigger
in the woodpile". Others James
Bradbury, Myles McCarthy, Billy
Franey.
Story and Production. . . .Dramatic
romaince. Given a pretty girl, a good
looking hero and a smart alec vil-
lain to make things interesting, it is
a safe bet the proceedings will be
sufficiently absorbing to keep the
crowd at attention throughout the
showing. The plot is conventional
but it has been given good treatment
and worked up to a thrilling climax
that will send them out completely
satisfied. The race has been mighty
realistically staged and, of course,
permits hero to gain a lap just in
time to beat the others and thus win
the girl. Plenty of good action and
the increasing tempo toward the end
will likely work up no little enthu-
siasm in the audience.
Dirpction ..Harry T. Brown; good
Author Geo. W. Pvper
Srerario Geo. W. Pyper
Photography Ben White; good
"Hazardous Valleys
Ellbee—S. R. Length: 5508 ft.
LUMBER CAMP MELO-
DRAMA WITH THE ACCOM-
PANYING THRILLS AND RO-
MANCE. CONVENTIONAL
YARN WITH NO GREAT SUS-
PENSE.
Cast. . Vincent Brownell the hand-
some hero who meets all comers
with a hard fist. Virginia Brown
Faire the heroine and daughter of his
father's enemy. Sheldon Lewis and
Pat Harmon the familiar plotters.
Others, David Torrence, Andrew Ar-
buckle, Burr Mcintosh.
Story and Production Melo-
drama. "Hazardous Valleys" is pat-
terned pretty much after similar lum-
ber camp melodramas that have pre-
ceded it. It isn't one of the most
frequently repeated yarns, but every-
one will recognize the formula the
minute the fight is on. It supplies
a full quota of action and thrills and
in it the poor hero is confronted with
almost unlimited obstacles in his ef-
fort to put through a big order of
timber so that his father will be able
to meet certain money obligations
on the due date. The competitor is
just as anxious to prevent the fulfill-
ment and therein lies the source of
hero's difficulties. He survives a tree
crash, an auto wreck and lives to fill
the order and even win the enemy's
daughter.
Direction. Alvin J. Neitz;
fair.
Author A. B. Barringer
Scenario Same
pviotography. . .Harold Wenstrom;
good.
Buddy Roosevelt in
"Ride 'Em High"
Pathe Length: 4542 ft.
BRONCHO BUSTER CUTS UP
IN FINE STYLE FOR THE BEN-
EFIT OF THE HE-MAN AD-
MIRERS. GOOD ACTION AND
PRETTY GOOD STORY.
Cast... Buddy Roosevelt an aveng-
ing young rascal who fights, rides and
loves equally well. Olive Hasbrouck
figures prominently in the latter.
Chas. K. French, Robert Homans
George Magril, Wm. Turner and
Bert Lindley are the others in the
cast.
Story and Production. .. .Western.
Here's a good bit of entertainment
that holds together very nicely and
offers an attractive combination of
the usual western ingredients. It has
a rodeo show in addition to inci-
dental fights, fast riding and gun play
of the liveliest kind. Nor is the ro-
mance lacking. It tells about the at-
tempt of young Jim Demming to
clear up the mvstery killing credited
^o his father who was shot and killed
by a deiiuty sheriff. Jim encounters
plentv of excitement in his search
and incidentally falls in love with a
rancher's daughter. How he clears
the mystery by discovering his father
had been framed is followed bv the
fulfillment of an inheritance and his
winning the girl.
Direction Richard Thorpe;
good.
Author Christopher B. Booth
Scenario Frank L. Inghrani
Phcrtography Ray Ries;
good.
Short Subjects
"Toddles"
Chas. B. Mintz — Paramount
Cute Baby Stuff
Type of production 2 reels
A darhng baby and a pet dog,
trained to do all sorts of clever tricks,
are the star performers in "Toddles,"
a two reel visit with a youngster just
at the toddling age. The baby and
its pet dog in addition to some ca-
pricious barnyard friends provide two
reels of real wholesome and enjoy-
able entertainment. Decidedly re-
freshing and thoroughly clever novel-
ty number that will improve any pro-
gram.
"Twenty Legs Under the Sea"
Imperial Comedy — Fox
Bathing Beauties Galore
Type of production. . . .2 reel comedy
Richard Walling makes the grade
of light comedy very nicely in this
story of bathing girls and summer
hotel life. Hero hits upon a clever
idea for putting a certain beach hotel
on a paying basis. A bathing beauty
contest is planned and hero appro-
priates an absent guest's diamond
anklet as a prize. The disappearance
of the jewel, the hunt, and the round
of bathing girls affords plenty of
good diversion and a quantity of
'aughs that can ^e relied upon to
Trouse the audience to a point of
high mirth. Directed by Albert Ray.
"Mickev's Pals"
F B O
Very Cute and Funny
Type of production. . . .2 reel comedy
The director has been very pains-
taking here, the gag man has been
on the alert, and all concerned in the
turning out of this kid comedy are
deserving of a big hand for the re-
sult attained. The way old wheels,
barrels, goafs and dogs are converted
into sedans and town cars for juve-
nile heroes and heroines is enoueh to
keep one in laughs for a week. Mick-
ey Yule in the lead role of the hard-
boiled ruler of the gang will take a
lot of beating for the way he handles
himself. All told, a very diverting
number.
"Rail Rode"
Krazy Kat Cartoon — Paramount
Little Humor
Type of production. ... 1 reel cartoon
Krazy Kat embarks on new ad-
ventures and cuts up in hilarious
fashion, as usual, but the capers fail
to arouse any particular degree of
mirth — which is not the usual thing
in the Krazv Kat pictures. There is
clever cartooning and some first class
nonsense but the escapades of the
Kat on a railroad are not of the us-
ual laugh provoking order.
Pathe Review No. 40
Superlative Stiiff
Type of production..! reel magazine
review
This merits praise of the highest
order. It should make an excellent
lead-off on the program, pres'-ntin"-
"Jes* Driftin' Down Ol' Lazy River"
scenes of rare beauty in the South-
land. "The Imperial City of China,"
an interesting display of astronomi-
cal instruments in the Peking obser-
vatory; and the big hit of the film
called "Words and Music By...,"
which gives a close-up of Broadway's
leading jazz composers in the proc-
esses of "airing" their brain children.
This last should r;o over big, what
with such personalities as Al Jolson,
Paul Whitcman, George Gershwin,
George White, Ann Pennington and
many others famous along Tin-Pan
Alley showing their wares.
"Live News"
Tuxedo — Educational
Funny Nonsense
Type of production. . . .2 reel comedy
Kidding the latest newspaper sen-
sation, this one takes the story of
the jazz slayer and dums it up laugh-
ably. The jazz queen is being taken
to prison, and Johnny Arthur as the
sap reported is sent to interview her.
Johnny gets the biggest story of his
life after plenty of excitement. This
laughology has sufficient novelty in
treatment to deserve a Grade A mark.
Johnny is there, and Director Char-
les Lamont has done a showmanship
job.
"Batter Up"
Mermaid — Educational
Baseball Burlesque
Type of production. . . .2 reel comedy
With George Davis acting as the
main laugh-squeezer, this offering
stages a more or less hilarious bur-
lesque of a hick town baseball game.
George takes the place of the dis-
abled pitcher on the local team, even
though he never pitched a game in
his life. The gagging is lively and
diversified, and before it is over
George has been yanked from the
box and finds himself playing every
other position in the field. He man-
ages to keep the comedv bell in play
all the time, and Stephen Roberts as
director shares the honors.
"Boys Will Be Girls"
Beauty Par'or— F B O
Cleverly Titled
Type of production ... .2 reel comedy
Not as much action as one might
expect in this one, except for a slight
flurry resembling a fight at the end
of story. The situations are distin-
guished by arresting form of humor,
and all in all had Dannv 0':>hca been
permitted to put the gloves on as in
previous issues, a happier result
would probably have been the re-
ward. The one thing tha* sav^s tbe
film is the eradc of titling. This is
on a par with the best found s'loi-ts
and furnished the major part of the
fun.
"Fox Ta'es"
Mermaid — Educational
Clever Gags
Type of production. . . .2 reel comedy
Clem Beauchamp is making about
as much progre«s as any of the newer
comedy stars in shorts, and we have
to hand it to Clem for developing
his own style and trying to travel on
his own. Clem tries to break into
society and "make" the daughter of
the hostess. The comedy and titling
are snaopv, and carry laughs. A
Jack White production that shows
some real thought.
HOLLYWOOD
HAPPENINGS
:Sfc>MEWSPAPER
oyFILHDOM
ANDWEEKLY
FILM DIGEST
By
Harvey E. Qausman
Paramount Stars Busy
Eight stars are now working for Para-
mount. Wallace Beery and Raymond Hatton
in "Now We're in the Air"; Bel)e Daniels
in "She's a Sheik"; Esther Ralston in "The
Spotlight"; Florence Vidor in "Honeymoon
Hate": Richard Dix in "The GSy Defender,"
and W. C. Fields and Chester Conklin in
"The Side Show."
* ♦ ♦
Assisting St. Clair
George Hippard. assistant director to direc-
tors of sophisticated comedy, has been assign-
ed to "Centlemen Prefer Blondes," now
being directed by Malcolm St. Clair.
* * ♦
Assign Gene Towne
Gene Towne, gag man and comedy con-
structor, has been assigned to "Man Crazy."
the First National featuring Dorothy Mac-
kaill and Jack Mulhall, which John Francis
Dillon is directing.
* * ♦
Paton Directing Dog Picture
Lucien Prival, Hungarian actor, and Bert
Roach are additions to the cast of "The Dog
of War," in which Flash, M-G-M canine star,
will have a prominent part and Ralph Forbes
and Marceline Day the romantic leads. Stu-
art Paton will direct.
* ♦ ♦
Tiffany Completes "Forever"
Tiffany has completed "Once and Forever"
with Patsy Ruth Miller, John Harron, Burr
Mcintosh, Emily Fitzroy, William V. Mong,
Adele Watson, Paulette Duval and Vadim
Uraneff.
* * *
Clark Directing Tom Tyler
Frank Howard Clark has been selected to
direct Tom Tyler's next F B O picture, en-
titled "When the Law Rides."
« * 4>
Arnold Kent to Italy
Arnold Kent, Paramount stock player, left
for Italy this week for a two months' vaca-
tion. He will return to the Paramount lot
late in the fall.
* * ♦
Chadwick Signs Noy
Wilfred Noy has been signed to direct a
picture for Chadwick.
* * ♦
Strayer Directing Beery-Hatton
Wallace Beery and Raymond Hatton are
to make "The Big Game Hunt." Grover
Jones and Keene Thompson are writing the
story. Frank Strayer will direct.
* * *
Keays Joins Cruze
Vernon Keays, who was assistant to James
Cruze on 33 pictures, has joined the Cruze
unit at Pathe-De Mille and is assisting on
"On to Reno."
* * *
FBO Signs Byer
Charlie Byer has been signed by FBO
to play opposite Patsy Ruth Stiller in "The
Red Riders of Canada." Robert DeLacy is
directing.
* * *
Frances Raymond With Dix
Frances Raymond has been added to the
cast of Richard Dix's new picture, "The
Gay Defender."
* if *
Barrymore Signs Fritz Feld
Fritz Feld, for several years Max Rein-
hardt's assistant director, has been signed
by John Barrymore to play in "Tempest."
* * *
Jannings Ready for Third
Emil Jannings is ready to work in his
third Paramount picture to follow "The Street
of Sin" and "The Way of All Flesh."
* Hi *
Robert Edeson In "Chicago"
Robert Edeson has just been cast for the
role of the defense attorney in the Maurine
Watkins comedy-drama, "Chicago," which C.
B. De Mille is producing with Phyllis Haver
in the lead.
* * *
Ken Maynard's Next
"The Caravan Trail" is the next Ken
Maynard picture for First National following
"Cua Gospel." Ford Beebee wrote the
•tory. Harry J. Brown will direct under pro-
duction management of Charles R. Rogers.
Goldwsot Changes Title
Samuel Goldwyn has decided to name the
forthcoming Ronald Colman-Vilma Banky
l;ature "The Flower of Spain", instead of
"Leatherface", as announced. "The story is
based on the novel by Baroness Orczy. Fred
Niblo will direct.
* * it>
Columbia Starts "Tigress"
Columbia has begun production under su-
pervision of Harry Cohn, upon "The Tigress",
written by Harold Shumate. Dorothy Re-
vier and Jack Holt in leading roles. Frank
I.eigh, Philipps De Lacy. Wilfred North and
Frank Nelson are in the cast. George B.
Seitz is the director.
»< * *
E. H. Griffith Preparing Script
E. H. Griffith, is now preparing special
treatment on "The Opening Night", tenta-
tive title for the next Columbia special.
Griffith has just completed "The Lone Wolf,"
for Columbia.
* * *
"U" Starts "Outlaws"
Production has started on "Outlaws", the
first of five productions in which Universal
is starring Rex. Henry MacRae will direct,
and leading human roles will be played by
Jack Perrin and Kathleen Collins.
* * *
Webb Directing "Honeymoon Flats"
"Honeymoon Flats". Earl Derr Biggers'
Saturday Evening Post story has l)een as-
signed to Millard Webb to direct for Uni-
versal.
* ♦ ♦
Fox Signs Moreno
Antonio Moreno has been signed by Fox
to play opposite Olive Borden in her next
picture, "Come to My Hou e", which will
soon go into production under direction of
Alfred E. Green. ,
* * ♦
Next from Sterling
"Outcast Souls," the magazine story by
John Peter Toohey. will be adapted for the
screen and produced by Joe Rock for release
by Sterling. Actual filming will not start
however, until Rock returns from the east.
Assign William Austin
William Austin has been given another
comedy role in Florence Vidor's new pic-
ture, "Honeymoon Hate."
* * 1^
Keaton Unit Returns
Back to Hollywood after two months on
location. Buster Keaton and company have
started work on interiors for "Steamboat
Bill, Jr."
• * ♦
Hopper Completes "Wise Wife"
Director E. Mason Hopper has completed
camera work on "The Wise Wife," Pathe-
De Mille production featuring Phyllis Haver,
and is now busy, editing and cutting.
* * *
Mack Sennett Directing
Mack Sennett is personally directing "The
Romance of a Bathing Girl" for Pathe.
♦ * ♦
Feature Mary Mack
Marion Mack is to be featured in a series
called "Mary of the Movies", for Sterling.
FBO Starts Three
Three pictures have been started at F
B O. They are "Coney Island," a Ralph
Ince production with Lois Wilson and Lu-
cila Mendez in leading roles; "Red Riders
of Canada" which Robert De Lacey is direct-
ing, and "The Little Buckaroo," starring 13
year old Buzz Barton and directed by Louis
King. Five are in preparation. They are
"Freckles," which Leo Meehan will direct;
'The Renegade," starring Bob Steele; "When
the Law Rides," starring Tom Tyler; "The
Swift Shadow," starring the popular police
dog. Ranger, and "Her Summer Hero."
* * *
Levine Starts Serial
Nat Levine and Mascot Pictures have
commenced shooting on their second serial
for 1927-28— titled "Heroes of the Wild."
It stars Jack Hoxie, and features White
Fury, the horse, Tornado, the dog star and
Joe Bonomo who is playing the lead heavy.
This is said to be the first time that a combi-
nation of wild horse and dog serial was ever
produced.
* * *
Start "Terrible People"
The Patheserial production unit has started
"The Terrible People"; the seventh twenty
reel serial to be produced in 21 months. Story
is by Edgar Wallace. Spencer Bennet will
direct, assisted by Thomas L. Storey and
William Reineck. The cast is headed by
Allene Ray and Walter Miller, supported by
Thomas Holding, Alice McCormick, Wilfred
North, Allen Caven, John Webb Dillion and
Larry Steers.
* * »
Clara Bow's Next
Harvey Clark has been given the part of
the Marquis in "You Will Marry Me," Clara
Bow's next picture. Other members of the
cast are Charles Rogers, Josef Swickard and
Josephine Dunn. "The story is adapted by
Hope Loring from the play by Louis Verne-
uill. Agnes Brand Leahy is re ponsible for
the scenario. Louis D. Lighton is supervising
production. Dorothy Arzner will direct.
* * *
Pick "Ghost Ship" Cast
Tiffany has selected the following players
for their first Jack London sea story, "The
Ghost Ship"; Dorothy Sebastian, Montasue
Love, Tom Santchi, Pat Harmon, Ray Hal-
lor and Bud Duncan. This is the first of a
group of four London stories to be delivered
by Tiffany for 1927-1928.
« « «
Norman Kerry Starred
Charles Kenyon has been assigned to put
I. A. R. Wylie's novel, "The Red Mirage"
into continuity form for Edward Sloman.
Norman Kerry will be starred.
* * *
Larry Kent Opposite Colleen
John McCormick, producing the new Col-
leen Moore picture founded upon a story by
Howard Irving Young, has selected Larry
Kent to be Colleen's new leading man.
* * ♦
Gangelin Adapting
Paul Gangelin has been assigned by Uni-
versal to adapt and write the continuity for
"The Worm Turns" by Ward Russell.
* * *
M-G-M Signs D'Arcy
M^G-M has signed Roy D'Arcy to a new
long term contract.
Griffith Starts Production
David Wark Griffith has begun production
at United Artists on "Drums of Love." The
cast includes Mary Philbin, Don Alvarado
and Tully Marshall.
* * *
"Foreign Legion" In Work
With the selection of Crauford Kent, the
Norman Kerry picture, "The Foreign Le-
pion," is definitely under way at Universal
Cily.
* * *
Color Sequences for "Eden"
Corinne Griffith for her first independent
production for United A.rtists, "The Garden
of Eden," will photograph several sequences
in color.
* !tf *
Heine Conklin Cast
Heine Conklin, black-face comedian, has
been cast as a Pullman porter in the Pathe-
De Mille picture, "The Girl in the Pull
man," which Erie Kenton is directing.
* * ♦
Tiffany Casting Fourth
The fourth of the twenty-four features to
be delivered by Tiffany, "Night Life," is
now being cast.
Start "Night Life"
Filming has started on the Tiffany pro-
duction "Night Life." The cast includes
Alice Day, John Harron, Eddie Griblran,
Walter Hiers, Patricia Avery, Earl Met-
calfe and Lionel Braham.
* * *
"U" Gets "Honeymoon Flats"
"Honeymoon Flats", novel by Earl Derr
Biggers, will be produced by Universal.
* ^ *
Robertson to New York
John S. Robertson, will leave for New
York next week. The trip is in the na-
ture of a combined personal business jaunt
and a vacation.
« * «
Tay Garnett Adapting
Tay Garnett, who was co-author of "Wliite
Gold'" is adapting Leroy Scott's famous
story, "The Heart of Katie O'Doone,"
which will l)e Vera Reynold's next star-
ring picture for Pathe-DeMille.
* * *
Schildkraut for "Van Winkle"
Clara Beranger. who has just completed
the scenario for "The Forbidden Woman,"
Jetta Goudal picture for Pathe-De Mille.
is at work on the screen adaptation of
"Rip Van Winkle." This Washington Irv-
ing story will be directed by William De-
Mille, with Rudolph Schildkraut in the
title role.
ROY DEL RUTH
DIRECTOR
RECENT RELEASES
"THE FIRST AUTO" "HAM AND EGGS AT THE FRONT"
NOW IN PRODUCTION
"IF I WERE SINGLE"-Featurmg May McAvov, Conrad Nagel,
Andre Beranger, Myrna Ley, Douglas Gerrard
WARNER BROTHERS PICTURES, INC.
The Life of Los Angeles
Centers at the
Ambassador's
Famous
Cocoanut Grove
Special Nights Tues. and Sat.
College Night Every Friday
^*
Sunday, September 25. 192
THE
■SStk
DAILY
William Wellman's Next
Richard Johnston, who scived as a'^sis-
taut to Director William Wellman during
the Almint; of Paramount's "Wings," wdl
again be with Wvllman when the latter
starts shouting on "The Legion of the Con-
demned" an original liy John Monk Saun-
ders with Gary Cooper and Fay Wray in
the leading roles.
Sedgwick Shooting Interiors
Edward Scdyw ick. director, with William
Haines, Joan Crawford and other players
who have been working at West Point in a
i:t'w film of military life, arrived back at
the M-G-M studio and began work immed-
iately on interior scenes for the picture.
Complete "Women's Wares"
Tiffany has completed "Wunn.n's Ware-;."
This picture was driected by Arthur Gregor
with a ca t including Evelyn Brent, Bert
Lytell, Larry Kent, tjertrude Short, Myrtle
S.cuman, Cissy Kitzgcrald, Kicliard Tucker,
Sylvia Ashton, Stai.hope Whcatcroft, dino
Corrado and James Mack.
FBO Has Two Westerns
Two westerns are now in the state of prep-
aration at KBO. Wallace Fox is working on
the ne.xt Bob Steele, to be titled "The Rene
gade," and preparations are being made for
the filming of Buzz Barton's fourth vehicle,
"The Little Buckaroo".
Paramount Activities
Dorothy Arzner will direct Clara Bow in
a picture of the modern flapper, Pola Negri
is soon to start a new film. Adolphe Men-
jou next week starts "Serenade" under the
direction of H. D. D'Abbadie D'Arr^st;
the all star cait is nearing completion for
"Gentlemen Prefer Blondes".
E. A. Patterson Titling
E. A. Patterson has been engaged to title
"Shootin' Irons", the first starring picture
of Jack Luden, Paramount's new western
star.
« * *
Cruze Directing "Reno"
J.ine Keckley and Ethel Wales have been
added to the cast of "On to Reno." which
will be James Cruze's fir t production for
Pathe-De Mille. Marie Prevost is starred.
* * *
"U" Casts Seigmann
George Siegmann has been cast for an im-
portant role in Universal's fpecial. "The
.NLin Who Laughs," starring Conrad Veidt
and Mary Philbin. Paul Leni to direct.
Building "Side Show"
Comedy situations for "The Side Show," in
which W. C. Fields and Che ter Conklin are
being co-tarred are being supplied by Nor-
man McCloud. originator of the Christie com-
edy subtitle cartoons, and Oil Pratt, former
comedy director.
* * ♦
Add to "India" Cast
Jeannette Loff and Louis Natheaux have
been added to the cast of "My Friend from
India," which E. Mason Hopper will direct
for Pathe-De Mille with Franklin Pangborn
featured.
* * *
Finish "Very Confidential"
"Very Confidential," Madge Bellamy's new-
picture for Fox. has been finished under di
rection of James Tinting. Pay Cunning.
Mary Duncan. Marjorie Beebe and Joseph
Cawthorn are in the cast.
Cooper Gets Lead
Gary Cooper has been selected to play the
lead in another aviation special to follow
"Wings", the new air film being "The Leg-
ion of the Condemned."
Next Zane Grey
A Western ca^t is beinc; assembled for
the next Zane Grey production, "Under
Jhe Tonto Rim."
Week's Headlines
Monday
Executives cancel Coast trips to be in New
York for the conference on trade abues
on Oct. 10 in New York.
I'nder nesv French tariff the rate of duty re-
mains the same.
New State Connecticut tax law with exces-
sive levies threatens to put small theaters
out (if business.
Robert T. Kane signs Alan Dwan to direct
five productions for First National relcn^e.
Tuesday
Preparations started to name representatives
for all three branches of industry to partici-
pate in Trade Practice Conference in New
York.
Hearings on the repeal of the admission
tax to be held by the House Ways and
Means Committee in Washington Nov. 10.
Publix-Paramount-F. & R. deal in Minneapo-
lis runs for 25 years and expected to result
in theater building camp.iign.
Fox's Washington opens with President Coo-
lidge hearling officials at special performance.
Nicholas M. Schenck elected to presidency of
Loew's, Inc.
Wednesday
President R. F. Woodhull and Secretary M.
J. OToole of M.P.T.O.A. ask exhibitors
to secure adequate representation at tr.ide
conference scheduled for Oct. 10.
Minneapolis theaters continue to operate de-
spite stagehands walkout with managers
and employees handling stage work.
Joseph P Kennedy denies that FBO is con-
sidering amalgamation with any other com-
pany.
John T. McGuirk insured by Stanley Co.
for $1,000,000.
Thursday .
Four syndicates reported dickering for pur-
chase of Poli circuit, with N. H. Gordon
and associate called likely buyers.
Exhibitors Film Delivery and Service Co.
launched in Kansas City to cover mid-Wet.
Right of Missouri exhibitors to sell S.R.O.
admissions ??????? with filing of second
stiit invoking old statute.
Baltimore union musicians may be called out
in suburban houses where operators of in-
dependent union are employed.
Friday
Strike of stagehands and operators in Twin
Cities threatens to spread to entire North
west, with open shop adopted by all theaters.
Sam Eckman on way to London to aid in
working out details of purchase by Loew's
of control of the Jury-Metro-Coldwyn Co.
Combination chains "^how big 'trides in p'ans
for continued theater building on large
scale.
'aramount. Universal and Pathe to make
availalile their regular releases for home
picture showing.
Saturday
Woodhull -stresses import of conference on
trade practices.
First National now producing in Great
Britain.
O'-clahoma exhibitors ending over-buying.
U. S. to guard against fi'jht film vio'ators.
Ideal Films reenters British production.
StanleyCrandall reorganizes executive staff.
Legal fight seen to keep Madison, Wis., house
open.
Stirt French Hollywood
With Rex Ingram Studio
Paris — Franco-Film, the new or-
ganization recently formed, has pur-
chased Rex Intrram's studio at Nice
in what is reported to be the first
tep in building up a French Holly-
wood on the Riviera. M. Robert
Hurel is at the head of the com-
nanv. He was formerly connected
with Paramount in Paris.
He plans to build his organization
along the lines of the American units.
At present the concern will confine
its activities to producing and d's-
trihntipg. but later expects to itivade
(exhibition and build up a chain of
theaters.
A Little from ''Lots''
By RALPH W/LK
ALL roads lead to Hollywood.
♦ » ♦
What we anticipate on the Coast:
Hall's silver-toned tenor not far
from the Golden Gate; Sayn Hardy's
quips and sallies; Ben Silvey's broad
smile and hearty handshake.
« « 4>
By the way, Ben, who is a
young giant, was assistant to
little Mervyn Le Roy on Mer-
vyn's first picture, so we
urged Ben to "give the little
boy a big hand."
*. * *
What we miss already: Walter
Winchell's "Your Broadway and
Mine"; "Smiling" Julius Singer's
daily flowers; "Ruby's" dialect stories
at Joe Miles' projection rooms; the
gang at 44th St. and Broadway.
* » *
What we don't miss: the
subway, traffic jams, critics
who take themselves too seri-
ously.
« :» *
The trade paper field has
many important graduates,
among them^ being Watty
Rothacker, Joe Brandt, Les-
ley Mason, George Blaisdell,
Earl Hudson, A. Mac Arthur.
* * *
Speeding through Kansas City,
Mo., we thought of the former Star
newspapermen, who number Jerome
Beatty, Quinn Martin, Martin
Crouse, Glenn Allvine, Jack Hell-
tnan, Earl "Pinky" Wingard, Ralph
Block. Hitting Lincoln, Neb., we
thought of Lee Bui-roughs and Wal-
ter Flitter.
* * *
Ann Christy is very popu-
lar with the Harold Lloyd
unit. She is playing the lead
opposite Harold. T'other night
three of the unit escorted her
tjy Ziegfeld's "Follies." Ann
has finished her work in the
East and is now Coast-bound.
* * *
The Keefes of Morton, Minn., are
doing "right well" as one of our
friends likes to express it. James
is doing some special publicity work
for the Gilda Gray unit, while Wil-
lard has sold a play, "Celebrity," to
a neiv firm of Broadway producers.
* * *
One of our director friends likes
good food. Wheii in Neiu York, he
sometimes starts his first dinner
course on Broadway and eats five
more courses in five different rest-
aurants before calling his dinner
complete.
Joe Ruttenberg of the R &
R studios has been making
screen tests for Hal Roach.
♦ ♦ *
We're sorry to have missed
the Thespians' dinner in New
York, but while the boys were
busy at their affair we were
on a Chicago-bound train.
♦ * *
William T. Lackey is one producer
who did not remain in Chicago for
the fight. He tvas in the Windy
Cily Saturday, but had to leavt im-
mediately for Hollywood.
♦ » *
Motion picture classes have
started at the University of
Southern California. Film cut-
ter students will probably have
more "cuts" than their class-
mates.
K
CAMERAMAN
Bell & Howell
Equipment
H. OBROCK, Jr.
293 E. Eighth St.,Ukln.. N.>. Windsor 4886
FRANK ZUCKER
A, S. C.
Cinematographer
'Phone*:
Wadsworth 5650
Wisconsin 0610
JOE BARRY
¥ilm Editor
NOW COMPLETING
the"IlluiofRimnr
Ashland 2079
E. M. KRAUS
Artcraft Theatrical Enterprises
Motion Pictures
Personal representative {or
STARS and DIRECTORS
J595 Broadway
New York City
Phone — Lackawanna 4288
10
Sunday, September 25, 1927
Theater Equipment and Management
By MICHAEL L. SIMMONS
&^-
This photograph gives a comprehensive idea of how compact,
clean and simple in mechanism is the Remington Oil Burner.
Remington Oil Burner Makes
Effective Theater Heater
With the coming of early fall and
the problems of heating that this
part of the year begins to present,
theater owners operating or interest-
ed in operating with an oil burner
system would do well to look over
the obvious merits of the Remington
appliance, manufactured by the firm
of this name in Newark. N. J.
The Remington burner is suitable for in-
stallation in hot water or steam boilers and
hot air furnaces in localities where electric
current is available. It is of the gasifying
type which consists of the following units:
Mixing buwl and cover, deflector, preheater,
magnetic valve, oil regulating valve, safety
shut-off valve, strainer, motor and fan. The
appliance comes in two sizes, the Remington
Junior and the Remington De Luxe.
The strainer has a large straining surface
of No. 35 mesh which can be very easily
taken out and cleaned if necessary. Through
this the oil flows through the open shut-off
valve or into the oil regulating valve that is
housed in a cast iron chamber located back of
the fan housing and consists of a needle
valve, float and copper diaphragm eliminating
packing. The oil enters the diaphragm on
top of which is a standard needle shut oflf
valve which is closed by a copper float. Here
the level of the oil is raised or lowered by
means of a small hand wheel. Once adjusted
it is locked and held in position by the aid
of a locknut.
While the construction of the oil regulating
valve affords a perfect protection, there is
Watch the Leaders
'THROUGH the courtesy
of the Consolidated
Film Industries, Inc-, the
sixth "tip" in the series
running regularly on this
page is herewith presented.
"Keep your reels amply
protected with leader. Dir-
ty beginnings and ends of
reels are frequently seen
due to carelessness in this
respect."
a chamber that is integral with the regulating
valve chamber tliat contains a valve which
is controlled by a weighted lever arm a float
and diaphragm so arranged that if the oil
failed to be consumed the excess oil would
be drained into this chamber and raise the
float which would in turn trip the weighted
lever arm shutting off the main supply of oil.
From the oil regulating valve the oil flows
on to the magnetic valve that consists of
a brass body housing and brass needle valve
fitting in the valve seat and working in a
brass guide. A coil fits over a soft iron
coil which is protected by a metal covering.
The motor and coil are contiected in mul-
tiple. When the coil is energized the needle
valve is raised allowing the oil to flow to the
preheater. When the current is off the valve
closes. An additional valve or bypass is in-
corporated in the same valve body by which
the oil required for the low flame is fed to
the preheater once this is adjusted it is locked
in position.
The preheater is located under the mixing
bowl and is part of the feed line. It is kept
hot by the radiated heat from the mixing
bowl. The oil entering here is heated to an
approximate temperature of 100 degrees be-
fore entering the mixing bowl.
The deflector is a conical shaped carborun-
dum cone which fits over the center of the
mixing bowl. A hole in the top of it facili-
tates its removal. The flame does not burn
in suspension or within a fire pot nor is it
burned under pressure. It is just a slow
sluggish flame with a purple tint throughout
insuring a low stack temperature.
The mixing bowl is made of cast iron.
The cover or top half is hinged to the mix-
ing bowl and is made of carborundum. The
warm oil entering here from the preheater is
heated to an even greater temperature forming
a dry gas. The gas is mi.xed with the proper
proportion of air and is burned from off the
top of the mixing bowl.
Improve Salisbury House
Salisbury. N. C— Capt. C. L.
Welch and A. F. Sams, Jr., owners
of the Victory, have installed a new
marquee electric sign, lobby frames
and box ofRce, and expect to reseat
and decorate the interior of the the-
ater.
Norfolk Route Planned
Washington — Louis Molitch, head
of the local Horlacher Film Delivery
branch, is completing plans for a
route to Norfolk, Va.
"Super Service" Appliance
Excellent for Cleaning
The general trend in cleaning
methods for the modern theater
shows a tendency to relegate the
broom and dust-pan, the oil mop and
other kindred household cleaning im-
plements to the scrap heap. Utiques-
tionably these are being replaced by
more modern methods and appli-
ances. For example, the vacuum
method of cleaning theaters is uni-
versally declared not only more ef-
ficient but a good deal speedier and
economical in the fact that it saves
the life and preserves the appearance
of expensive carpets and draperies.
Among the newly improved clean-
ing devices that may be recommend-
ed is the Super Service Electric Suc-
tion Cleaner. This appliance may be
said to fill the gap between the
household cleaner and the heavy
semi-portables or stationary types.
Its initial cost is much less. In
weight the Super Service cleaner is
extremely light, can be carried up
and downstairs bj' its handle and in-
to places ordinarily difficult to reach.
The device is carried by all the Na-
tion Theater Suppljr stores.
To Serve Nine Towns
Washington — Towns to be served
by 'the Horlacher Delivery Service
of the local branch here are Balti-
more, Cumberland and Hagerstown,
Md. ; Harrisonburg, Lexington, Nor-
folk, Richmond, Staunton and Win-
chester, Va.
Install Style O Wurlitzer
Kose, Tex. — Cricket Robinson,
manager and owner of the Palace has
installed a Wurlitzer Style O player
piano with orchestra accompaniment
at a cost of $2,500.
Sowar Managing Schine Interests
Corning, N. Y. — L. L. Sowar of
Utica now is in charge of the Schine
interests here, succeeding John B
Fleming.
POWER HAS N[W flLM
GATE IMPROVEMENT
What is declared by the Interna-
tional Projector Corp. to be the
greatest step in advance in recent
years in connection with projectors
is a complete new film gate assembly
for the Power's machine, together
with a lower fire shield.
The old Power's gate has been en-
tirely discarded, and the one taking
its place is massive in construction
and by comparison extremely heavy.
It is so designed that there are two
arge cooling spaces between three
widely spaced heavy metal shields.
The front shield, or baffle plate, al-
most covers the entire mechanism
front and is designed somewhat sim-
ilar to a waffle iron; this construc-
tion very readily and rapidly radiates
off heat. To this front baiTle are at-
tached completely insulated bakelite
finger plates, both above and below
for the protection of the projection-
ist's fingers, and this feature is car-
ried still further to the construction
and design of the gate latch itself.
On this front baffle is mounted the
automatic fire shutter, in construc-
tion an accurately balanced sheet
steel curtain, having great thickness,
which closes and opens at approxi-
mately a projection speed of forty-
five to fifty feet per minute.
An eye-shield of new design is
made from part of this front plate
and this shield may be readily re-
moved by simpl}' lifting it from its
supporting spindle. It is to this
front plate also that the massive
hinge is attached, this hinge being
constructed in such a manner that it
is utterly impossible for the entire
assembly to get out of alignment, re-
gardless of the rough usage it might
at times receive. Back of this front
baffle is another heat-dissipating unit
and between the two a cooling flow
of air is assured at all times.
To this second plate is attached the gate
batch and gate latch springs. This plate also
carries the upper film guide roller, the upper
fire shield and the pad to which are attached
the pressure pads and their respective ten-
sion springs.
If You Are in the*
Market for Any Kind of
MOTION PICTURE
APPARATUS
CONSULT US AND SAVE
MONEY
SEND FOR OUR PRICE LIST
110 West 32'^"'St..Nctuyoik.N.y.
Phon* Penna. 0330
Motion Picture Department
U. S. and Canada Agaats ior Dabria
' I
bria I
THE
Sunday, September 25, 1927
mm
DAILV
11
DAILY TIPS WHICH MEAN DOLLARS FOR SMOWMEN
"Blake of Scotland Yard"
(Universal)
Organized a "Blake of Scotlaiul
Yard" Detective Club with iiieniber-
shij) cards and real badfjes. The free
liaclKes are credited witii briiiijinp the
nieml)ership up to tiie 1,000 mark.
Tlu-y are made of gilded cardboard,
after tlie fasiiion of EuRlish police
shields, and have a pin on the back
with which to attacii them to a boy's
lapel. Printed on the face is "Blake
of Scotland Yard — Tlirilling Uni-
versal Chapter Play" which gives the
serial advertised wherever the badge
is worn. They are a stock accessory
on this picture. — Leonard Grassnian.
Kosciusco, Milwaukee.
"Callahans and Murphys"
(M-G-M)
Arranged with insurance company
to issue a policy on a regular form
for $5,000, the policy providing "in-
demnity for loss of life by laughter
while in the Saenger theater during
the showing of the most laughable
comedy ever made." This also was
tied in with a trailer which annot!inc-
ed: "In order that laughter may be
unrestrained patrons could give full
vent to their mirth since a policy for
$5,000 had been taken out by the
theater with the Lob Insurance
Agency to insure any fatality while
in the theater due to laughing at the
feature." — S. J. Meredith, Saenger,
New Orleans.
"Fast and Furious"
(Universal)
Started off by engaging "Dare-
devil" Craig, a young fellow who is
going about the country driving a
car blindfolded in the thickest traffic,
stopping at all stop streets and doing
other seemingly impossible things, to
do his stuff in Portland in a car heav-
ily bannered with information about
Reginald Deimy. Then promoted the
Reginald Denny Fast and Furious
Races at a local racetrack. The fea-
ture was a junk-race with no pedi-
grees needed for entry. There was
a huge sign, 40 feet long by 6 high,
swinging from a balloon floating
800 feet above the ground. The track
was decorated with Denny pennants
and banners. The track seats around
12,000 people. Four newspapers
played them up on their sport pages,
every grocer tied up with the picture
at t!ie Columbia and the races at the
track. ?nd the theater broke into the
big Pep ads which the Kellogg com-
pany was running at the time. — Co-
lumbia, Portland, Ore.
"Hula"
(Paramount)
Arranged mechanical lobby display
that attracted the attention of every
passerby. A grass skirt was made
to go up and down by means of an
electric ijiotor attachment. When the
grass skirt went up, it revealed an-
other skirt with the following im-
print, "Come in and laugh this off."
As the- grass skirt started it> upward
journey, the many on-lookers thought
it was going to be a fine job for the
censor. — J. P. Harrison, Hippodrome,
Waco, Tex.
"Manpower"
(Paramount)
.Arranged tieups with a bakery, a
dairy, and a drug store. The prod-
ucts of each were advertised as cre-
ating manpower. The stunt went
over successfully. — E. P. Briggs,
Coy, C'olorado Springs, Colo.
"Nevada"
(Paramount,
Man dressed as clown walked
streets for two days wearing a sign
on his back advertising picture. The
clown was adept at spinning a rope
— a la Will Rogers. At different in-
tervals he would give a rope-spinning
act and when a number of spectators
had gathered around him, he stopj^ed
the "rope" act and then carefully
opened a handbag from which he
took a large crayon and a slate and
drew a large arrow pointing in the
general direction of the theater. Over
the arrow he wrote, "This way to"
and inside the arrow outline appeared,
"Nevada." — Hugh J. Swart, .Strand,
Montgomery, Ala.
"Painting the Town"
(Universal)
Howe Products Company supplied
5,000 manila envelopes imprinted ap-
propriately and two bushels of fresh
roasted peanuts at no cost whatever
to the management. .Ml the theater
had to do was to have the ushers
place a couple of nuts in each bag
and seal the envelope. Took these
around to cigar stores, soda shops,
lunch rooms and luncheonettes es-
tablishments where they were left
on the counter. — Corbin Shield, Ri-
alto, \\'ashington, D. C.
"Soft Cushions"
(Paramount)
Boy carried a placard on his back
advertising the title of picture, name
of theater and play dates. At differ-
ent intervals he would plant his cush-
ion on the sidewalk, curb, or even in
the middle of street and then sit
down for a short duration. — Chas. R.
Hammerslough, Broadway, Xew-
burgh. X. Y.
"Twelve Miles Out"
(M-G-M)
Ballyhoo consisted of a large bot-
tle eight feet high which was placed
on a truck and paraded around Sa-
pulpa. The bottle was painted as if
it were floating on waves and set on
springs so as to complete the allu-
sion. "Twelve Miles Out," was the
caption on the side of the bottle. A
small buoy was hung on the back of
the truck. The bell of this buoy was
kept constantly ringing. — "Speedy"
^faulder, Empress, Sapulpa, C)kla.
Present a tions
By CHARLES F. HYNES
How B'way Does It
Paramount
Paul Whitcman and liis oicliestra again
holds forth at the Paramount, providiiiR an
entertainment composed of popular song hits
and sprinkled with an occasional vocal num-
ber or comedy skit. The full stage is used
with the musicians arranged on elevations
rising toward the hack. They wear black
trousers and bright red jackets changing to
Chinese coats and caps for the numl)er
"Shanghai Dreaman." In addition, during
this numl)er, there is a scene disclosed on a
stage above the level of the heads of the
musicians, wherein a drug fiend is seated on
a bench in a room indicative of a "hop" joint.
He sings a refrain from the song and a
scene to the right presents a man in Chinese
costume standing before a pagada singing
through a megaphone. Soft green light floods
the entire stage. The other numbers are
done "straight" with occasional vocal inter-
ludes. "Rhapsody in Blue" with a piano solo
included appeared to be the hichlight of the
program. Mrs. Jesse Crawford, at the or-
gan, played "Sundown" and other current
hits earlier on the program and in addition
to the feature there were a short subject nov-
elty, a cartoon and newsreel.
Strand
Excerpts from "Cavalleria Kusticana"' is
the overture with the newsreel immediately
following and then the Mark Sn-anH F^-^'iV
which opens with Pauline Albert, Duo-Art
and \'ictor Recording artists, playing a piano
medley of popular songs. The stage is dark
with two spots lighting the performer. As
a .second part of this act, Rosa Marino does
a toe dance, workinij on an elevating stage in
back of a thin curtain, this part also dark,
the dancer illuminated by spot coming from
the floor level. The Frolic continues with
Jack North, before the curtain, singing popu-
lar numbers, accompanying himself on the
banjo. Pauline Miller ne-tt sings "Waltz of
Long Ago." She wears an old fashioned hoop
skirted gown. This is followed by a ballet
number, the girls wearing the same type of
costume. A full .stage is used with screens
of cloud designs covering the back. A dance
number "The Eight Cocktails" presents eiirht
girls dancing unison steps and a specialty
number done with skipping ropes. They wear
rnfl^led long trousers, velvet bodices and clown
caps. For this act a red leather curtain
covers the back of the stage with varied sized
Trade Parley Import
Stressed by Woodhull
(^Continued from Page 3)
tices in the industry and to aid in
shaping a proposed code of ethics
for the industry, Woodhull declared
UnfortunateK-, he said, there has
been some effort to "treat the affair
as a joke," a wrong idea which he
said should be speedily corrected.
"Exhibitors must realize the seri-
ousness of the Oct. 10 meeting, and
be prepared to do their share to make
it productive of reforms of vital con-
cern to their future welfare." he said
Election of delegates in the various
key centers of the nation is expected
to get under way early ne.xt week
The government does not pav ex-
penses of delegates, and exhibitors
elected who cannot afford to attend
the meeting, or are prevented from
doing so bv other factors can have
the M.P.T.O..\. act for them as proxy
if they so request.
"Miss Jockey," Bebe's Next
Los Angeles — Bebe Daniels' next
will be "Miss Tockey" which C'ar-
encc Badger will direct. Lloyd Cor-
rigan wrote the story.
stars hung at dinfcrenl lengths. The ftalur
concludes the bill.
Mark Strand
(Brooklyn)
•""'^'j iiitidenls made up the show which E<i
"•ru I .f'y'"'''" presented in conjunction with
Ihe Life of Riley," which ran one hour
and ten minutes. In aildition to the news
reel, running eight minutei. there were three
musical presentations which took up 42 min
utes, thus bring the entire show up to two
hours. Opening each de luxe performance
the orchestra, under Willy Slahl. played se-
lections from "Eileen." Victor Herljcrt oper-
ett,-i Introducing the overture was a short
trailer setting forth title of the selection to
be played and the name of the composer
Lights were: light blue and flesh pink ceil
iiig sjiots; blue borders, bridges deep green,
full; dome two steel blue floods on orchestra.
Sliver draw curtains closed across the small
production stage. (N'ine minutes.) After
overture, Sascha Kindler. concert master, step-
ped forward to play "Indian Summer" and
Indian Love Call" from "Rose Marie." was
accompanied by Ceorge Crook, chief organist.
The dome covered them with an amber spot;
.-ill other lights off. Colored lights in organ
lofts back of shutters repre ented moods of
the music. (Five minutes.) Following came
the stage presentation "Sports Revue." Open-
ed with Walter Smith, basso, in front of
the silver draw curtains to sing "When Your
Heart's in the Game," covered by a steel blue
spot from dome. After several measure? draw-
curtains opened leaving singer "in one." Six-
teen girls, four polo girls, four hunting girls,
four bathing girls and four girl golfers, en-
tered stage right at second chorus. They
were covered by two deep blue spots. At
the end blacks opened disclosing Art Landrv
and his band in a garden set, backed up by
a light blue eye, hedge wall and foliage Ijor-
ders. The silver pedestals with vases on
either side of .stage. Ten box lamps behind
eye; circuits of light blue in aluminite bor-
ders. "A Night in June" was the first se-
lection. Amber floods from bridges on band.
Re.stivo, accordionist, played three selections,
whistling his own accompaniment in last num-
ber. "C'est Vous" was sung by Eldora
Stanford, soprano. She was covered by a
flesh pink spot from dome; bridges deen lilue
floods. "Happy" was the next offering by
band. Three white floods from brid'ies and
dome; white spots on principal workers. Next
came Reeves and Lou. novelty dancers, who
did "Two in One." White spot from dome
covere<l dancers; stage borders blue, bridges
off. "Just a Memory" was third by the band,
with Walter Smith coming in for last chorus.
Light blue floods from bridges; dome aml)er
and at finish stage blacked out. Closing num.
ber, "Good News," by the entire company.
(28 minutes.)
Standard
VAUDEVILLE
for Motion Picf^rr Pre^entaiion
The FALLY MARKUS
VAUDEVILLE AGENCY
L«ck«w«nna 7R76
1579 BROADWAY, NEW YORK CITY
AMALGAMATED
VAUDEVILLE AGENCY
Attractions for
Picture Theatres
Standard Vaudeville Acts
1600 Broadway, New York City
Phone Penn. 3580
THE
12
DAILV
Sunday. September 25, 1927
And Thafs That
By PHIL M. DALY
AN anniversary of real importance
in the equipment field is that of
National Theater Supply Co.'s Pink
Sheet. This informative and inter-
esting house organ for the last year
has been proving a great aid to ex-
hibitors everywhere, and we under-
stand the sheet is to expand activi-
ties during its second year. George
De Kruiff is entitled to real credit
for "Pinkie."
Now that the Tunney-Dempsey
fight is over {or is it?) we are wait-
ing for the aftermath when Tom
Kennedy makes Toin Mix pay his
wager, which is to give Kennedy a
"horseback ride" through Holly-
wood's tnain thoroughfare.
New Jersey's exhibitors were pre-
vented from getting the kick that
was coming to them from pictures
of their Asbury Park convention be-
cause the projector broke down.
However, Joe Seider, with character-
istic fairness, announced through the
organization bulletin that the films
are available for showing to mem-
bers at Universal's New York ex-
change. Bert Adler of Universal,
and International Newsreel shot the
films.
Jack Dernpsey wasn't the only
one who didn't enjoy the Chicago
set-to. We'll wager that the ex-
champ's discomfiture was shared by
Ted Leeper, house manager of the
Parainount, when the audience start-
ed the w.k. razz as the radio hook-
up at the house "did not choose" to
function.
1st Nat'l Producing
in Great Britain Now
{Continued from Page 3)
tivities of most American organiza-
tionSj the First National plan for
ngland is to make pictures for dis-
tribution in the States as well as here.
In the background is the desire to
be prepared when the quota bill be-
comes a law, as is generally conceded
in November or December.
In Germany, First National is in-
terested in the Defina Co., an abbre-
viation for the Deutsche First Na-
tional. It was formed last month
in conjunction with the Defu or
Deutsche Film Union. Phil Kauf-
mann is in charge of distribution;
Herman Rosenfeld in charge of sales
and Friedrick Zelnik in charge of
distribution. This unit is interested
primarily in meeting "kontingent"
regulations and is consequently pro-
ducing only the type of picture suit-
able for this purpose. It is in this
respect that the German and English
plans vary.
Announcement is made by Johnson
that a contract has been signed with
Jacobo Gluckman whereby the entire
forthcoming British product of the
company will be sold to the Argen-
tine, Chili, Peru, Ecuador, Bolivia,
Uruguay, Paraguay and other South
American territories.
Frankie Darru is the hero of the
FBO lot, by virtue of his act of pull-
ing his mother from beneath the
hoofs of a fear-crazed horse which
she had been riding, while on loca-
tion with the Tom Tyler unit.
Corinne Griffith is one screen
beauty who is not afraid of color
photography, hi "The Garden of
Eden" she is introducing several
color sequences, and now says she'd
like to do a whole picture in color.
D. W. Griffith has more friends
than he supposed, it was demon-
strated when what was supposed to
be a quiet little party on his set de-
veloped into a festive gathering. Thf
party was to celebrate the eminent
"D.W.'s" return to the United Ar-
tists fold after an absence of some
years.
Versatility is the middle name of
Rajnon Novarro. His next role is
to that of the young ruler of a myth-
ical European kiyigdom.
London is crowding New York's
record on "Ben Hur." The picture
is in its forty-eighth week at the
Tivfili, and already has passed the
million mark in attendance.
We suppose that Lon Chaney
spends his vacations learning new
tricks in contortion.
Legal Fight Seen to Keep
Madison House Open
(Continued from Page 3)
ing without a permit for the past few
months.
The theater according to Nelson
does not have its exits constructed
according to city and state laws, and
the Majestic has only one balcony.
F. J. McWilliams, manager of the
Madison has secured an injunction
preventing the city from closing the
house, and it has not been dark since
the trouble started, but City Attor-
ney Frank Jenks expects to go into
Circuit Court in a few days to fight
the injunction.
According to McWilliams, the
Madison was remodeled in 1923 to
comply with the city and state laws.
He further stated that when he sent
in the check for the license in June,
the check was cashed but the license
was withheld.
Saxe now is building a theater
here which is to open in November.
Change in M-G-M Status
in England Was Expected
(Continued from Page 3)
in the British market, and was desir-
ious of establishing distribution sys-
tem in the United Kingdom which
would be under complete control of
the company.
However, no move was taken until
Sir William Jury evidenced a desire
to retire from the company. Sir
William's friendship with Marcus
Loew was one of the factors in keep-
ing intact the long-standing arrange-
ment.
Sam Eckman was annointed a few
weeks ago to become special repre-
sentative of M-G-M in England. This
was the forer,unner of the deal for
purchase of control of Jury. Eck-
man, now in England, is expected to
become sales manager of M-G-M
product in the United Kingdom.
"Sunrise" Has Premiere;
Movietone Also on Bill
(Continued from Page 3)
Mussolini and the Fascist regiments;
the German consul and others were
guests to witness the feature, pro-
duced by F. W. Murnau, a German
while Catholic prelates and laymen
were in the audience for the Movie-
tone recording of the famous Vat-
ican choir of seventy voices.
The musical accompaniment for
"Sunrise" was Movietoned by Erno
Rapee and the complete Roxy orches-
tra and marks the third Fox feature
to be thus heralded, the others being
"What Price Glory" and "7th
Heaven".
William Fox, W. R. Sheehan, J.
R. Grainger and other Fox officials
attended.
Ideal Films Re-enters
British Production
(Continued from Page 3)
Maurier is credited with the greatest
following of any British actor.
For some time there have been
reports circulating that Ideal was
coming back into the field. With
these definite plans for production
under way. the industry is convinced
that Ideal from now on will rank as
a strong factor.
Bellingham Houses Reopen
Bcllingham, Wash. — The Egvntinn
and American, Wesco houses, aeain
are operating. The houses werf
closed when operators went on
strike. Differences have been settled.
Industry's Fight
Enthusiasts Arrive
Prominent figures of the industry
are arriving in New York today and
Monday, following the fight in Chi-
cago. Many of these who traveler'
to the match from the Coast are con-
tinuing on to New York.
O'Brien Returning
George O'Brien, co-featured with
Janet Gaynor in "Sunrise" returns
from Europe on the Leviathan Mon-
day.
Ray to Direct
Hollvwood — Albert Ray is to di-
rect''Woman Wise" with Victor Mc-
Laglen for Fox.
Stanley-Crandall Circuit
Reorganizes Executives
(Continued from Page 3)
charge of all technical equipment em-
ployed in the operation of the cir-
cuit's houses. George A. Crouch,
continues as treasurer and purchas-
ng agent with the added duties of
supervisory control of short feature
bookings. Nat B. Browne, former
confidential secretary of Harry
Crandall, now is general secretary of
the executive forces.
Edwin Flagg Dies
Los Angeles — Funeral services
have been held for Edwin H. Flagg,
scenic artist and head of the Fla<^g
kenic Co., who is dead after an ill-
ness of three months.
100%
Entertainment
ORMONT and
CHADWICK productions
BUREAU OF
COMMERCIAL ECONOMICS
1108 Sixteenth Street
Washington, D. C.
Co-operating with 42 Govern-
ments and loaning films free
and speakers throughout the
world for the purpose of public
instruction. . .
Schools, Churches and Clubs
using Motion Pictures
Should Subscribe for
THE EDUCATIONAL SCREEN
and keep up-to-date with the
new films and new equipment
''1001 FILMS*' (Fourth Editinn)
Complete reference booHet, listing nearly 3,000 educational films given
at reduced rate with each subscription
$1.50 per year - 5 South W abash Ave., Chicago. 111.
1
I
Clearly Reflected
at the box-office
If your patrons are enjoying faultless
screen quality you are projecting prints
on Eastman Positive made from originals
on Eastman Negative.
Always specify Eastman prints, and
look for the words ^^Eastman Kodak'' in
the transparent margin. For Eastman
screen quality is clearly reflected at the
box-office.
EASTMAN KODAK COMPANY
ROCHESTER, N. Y.
NORMA TALMADG
"'CANILLE''' did record
business all week in blistering heaa a
Main Street, Kansas City —
and
Philip Scheuer of Los Angeles Tir^fe
declared— """THE LIFE OF RILETMs
too funny for words" —
^f%LOus SAXE CIRCUIT,. Wis-
^H signed for First National's full
' for 1927''28!—
o
^kiU
FIRST NATIONAL led all others in
bookings for Greater Movie Season on
Pacific Coast —
May of CarroUton Ky., wrote
FOR THE LOYE OF NIKE*^ is a
knock-out and a real box-office bet" — '
and
ROBERT KANE signed Alan Dwan
to direct his 5 productions for First Na-
tional this year — including one by Ben
Hecht, another by Elinor Glyn!
'mmmmmmmmmm^mwM
it all goef to $how you it)
f > i T»TJTk\^i
TAeHi¥S?kPill
oyFILMDOM
ULTHE NEW5
ALLTHE TIK£
VOL. XLI No. 73
Monday, September 26, 1927
Price 5 Cents
For the Future
T
()I)A^■. the Society of Mu-
Uow Picture Engineers
meets at Lake Placid.
This group of serious-minded
tedmicians will pass in review
and discuss developments in the
scientific progress of motion pic-
tures.
The S.M.P.E. will divulge to
an industry, which unfortunately
lakes these efforts too mildly, in-
xaluable information on methods
l)y which a higher standard of
mechanical perfection may be
attained- This organization does
not fanfare its accomplishments.
Scientists do not as a rule ar)d
therefore it is incumbent upon
Miers to tell something of the
,■ M)d work.
An International Range
The reports of the S.M.I'.E. make
veral imposing volumes. In range,
1- world is covered i-- an endeavor
■ learn what engineers in this and
ill other countries are doing to per-
fect and discover new possibilities in
lightiiv projection, color, dimension,
raw stock and in myriads of other
*:rections. It appears to us the very
ist that all responsible organiza-
>ns in this industry can do is to
u'.dicate their sympathy for these pur-
poses by delegating one or several
representatives to active membership.
In this day of unlimited scientific
discovery, one cannot tell what to-
morrow has in store. The one group
concerning this phase of the indus-
tf's future that is earnest in its work
is the S.M.P.E. The effort is con-
structive and is consequently worthy
of support.
"The Country Doctor"
Delightful and human to the very
last flicker. First-class attraction, ex-
cellently handled. It is unfortunate
that the producer allowed it to run
to excess footage. Rudolph Schild-
kraut, a lovable old cuss as the doc-
tor. And how he can troupe! Junior
Coghlan, fine; Sam De Grasse. good.
Tlie whole cast does high-grade
work. A directorial feather in Rupert
Jrlian's cap and a picture over which
the Pathe rooster might properly
CI ow.
K A X N
NNDS SPONSORS ADMIT
"KONTINGENTS" fAIL
Ineffective, Herron Reports
— Europe Kindlier
Toward U. S. Films
The "kontingcnt"' system in Eu-
rope is an acknowledged failure by
the foreign governments that spon-
sor them, but despite this, other
countries plan to introduce restric-
tive systems along similar lines, ac-
cording to Fred L. Herron. execu-
tive in charge of foreign relations at
the Hays office. He has just re-
turned from Europe.
There is less objection to .\merican
pictures in important European mark-
ets, Herron discovered, princiiially be-
(Continued o» Page '7)
fAIL S.M.P.E. MEtTING
GETS UNDER WAY TODAY
Lake Placid, N. V. — Presidential
address by W. B. Cook of Kodascope
Libraries today will open the fall
meeting of the Society of M. P. En-
gineers, which is to continue for
four days. Progress made in all
branches of the industry is to be
outlined at the sessions whose key-
note will be tlie devising of ways and
means to expedite speedy improve-
ments and developments.
Complete program of the S. M.
P. E. meeting which opens today
appears on page 7.
Capitol's New Organ Is
Claimed World's Largest
Following the engagement of "The
Rig Parade." the Capitol plans to in-
augurate elaborate programs with the
aid of the new Estey origan which is
claimed to be the largest in the world.
Concerts ranging from classical to
(Continued on Page 7)
Studio at Culver City
Is Planned by Gotham?
Hollywood — Wgotiations are re-
nportcd under way by Gotham with
Harry H. Culver for the purchase of
a studio site at Culver City.
Sam Sax is on his way to the
Coast from New York and it is be-
lieved that after his arrival some
word will be announced. The prop-
jerty involved is located in the south-
I west part of Culver Citv.
Exhibitors Fear Film Boards'
Influence on Parley Delegates
Proxies ?
Whether proxies are to be
permitted for exhibitors at the
trade practice conference to be
held Oct. 10 in New York un-
der auspices of the Federal
Trade Commission looms as an
issue between exhibitors. The
M.P.T.O.A., through President
Woodhull, has offered to act as
proxy for exhibitor delegates
unable to attend the sessions.
The Theater Owners Chamber
of Commerce, however, op-
poses granting of proxy privi-
lege, and its president has form-
ally notified the commission of
the objection.
U.S. NIPS ATTEMPT TO
SHIP EIGHT PICTURES
Goodart Seeks Injunction;
Claims Foreign Distri-
bution Planned
Chicago — Intention of the govern-
ment to uphold the law prohibiting
interstate transportation of fight films
was evidenced here with arrest of
Henry Sonenshine, president of
Goodart Film Co.. as he was taking
five sets of prints and one negative
of the Tunney-Denipsey fight into
(.Continued on Page 4)
Sunday Shows Agitation
Stirs Dallas and Austin
Dallas — .\ firm stand has been
taken by Mayor Burt against agita-
tors for Sunday closing. .\Ithough
s a churchman he personally is op-
posed to Sunday shows, he says his
l)ersonal opinion does not matter as
the people of Dallas have approved
Sunday shows by referendum.
The Snnda\- situation at .Xustin is
(Continued on Page 4)
Honolulu Air Race Winner
to Make Series for "U"
Universal City — .\rt Gobel. winner
of the Dole air race to Honolulu, has
been signed to make a series of four
lirnlane pictures for Universal. Go-
bel appeared in the Al Wilson air
pictures.
Selective Method is Under
Fire by T. 0. C. C—
Committee Sought
Protest against the proposed meth-
od of selecting delegates to the trade
practice conference to be held Oct.
10 in New York under auspices of
the Federal Trade Commission and
suggestion that a committee of inde-
pendent exhibitors be named to re-
view names of exhibitors selected to
eliminate any undesirables, is voiced
by Sol Raives, president of the The-
ater Owners Chamber of Commerce
in a letter to M. Markham Flannery
of the commission. Raives also asks
that New York's representation be
increased to a minimum of four.
The T. O. C. C. does not approve
(Continued on Page 4)
OKLAHOMA UNIT HEAD
HINTS AT REPRISALS
Says Law May Be Enacted
to Segregate Industry
Branches
Edniond, Okla.— "If the big releas-
ing companies continue in their pres-
ent attitude toward the independent
theater owners of Oklahoma and the
United States, a law, with teeth in it,
will be placed on the statute books
of Oklahoma and also of the United
States, which will effectively and
completely separate the production
and releasing of pictures from the
exhibition of them."
This is the prediction made by S.
(Continued on Page 4)
Famous Artists Is Formed
to Produce Negro Pictures
Famous .\rtists Corp. has been
formed in New York City to produce
negro pictures, planning features,
comedies and newsreels devoted ex-
clusively to negroes.
It is planned to supply exhibitors
of negro pictures annually with six
features. 12 comedies and 26 news-
reels. Albert A. Millman is president;
I. H. Sault, treasurer; Murray F.
Beier, vice-president, and Philip S.
Greenberg, secretarj'.
THE
:%g^
DAILV
Monday, September 26, 1927
«/'FILMDOM I
12 Pflin^KJ^LLTHE NEWS
ri#L»"^^ALLTHE TIME
Vol XLI No. I) Monday. Sept. 26. 1927 PnceSCeats
lOHN W. ALICOATE
Publishei
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York. N. Y., under the act
of March 3. 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers .should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday,
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel: 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London. W. I. Ber-
lin— Lichtbildbuehne, Friedrichstrasse, 225.
Financial
Quotations
High Low CloM Salea
47
48
60
7JJ4 ....
169
654
100
65 3^
18?^
*tAm, Seat. Vtc
*tAm. Seat. Pfd
*Balaban & Katz
♦Bal. & Katz Vtc
Eastman Kodak ..169 169
tFilm Inspection . . 6!4 6]/i
First Nat'l Pfd... 100 100
Fox Film "A" 65 54 65 fi
tFox Theaters "A" 19 18
"Intern'I Project
Loew's, Inc 54>^ 53^
ttLoew's, 6s 41WW.104 103}^
itLoew's,6s41x-war.l03% 103%
*M-G-M Pfd
M. P. Cap. Corp.. 8^ &'A
Pathe E.Kchange .. 4J4 4
tPathe Exch. "A". 21 J4 20.>^
Paramount F-P 105^ 105J4
"Paramount Pfd
ttPar.Bway.5j^s51. 10054 iOO'A
**Roxy "A" 34 32
**Roxy Units 38 35
**Roxy Common .. 125^ llj/^
Skouras Bros 40 40 40
Stan. Co. of Am.. 66.^ 65J4 66^
tTrans-Lux Screen. 4 4 4
*Univ. Pictures 29
Univ. Pict. Pfd 101
tWarner Bros. ... 18 17^ 18
53%
104
103 7/8
247A
S'A
4
2154
105'4
119
lOOM
300
"ioo
100
8,000
i',666
3
3
'ioo
600
1,900
1,800
"12
10
"966
•Last Prices Quoted •*Bid and Asked (Over
the Counter)
tCurb Market ttBond Market
NOTE: Balaban & Katz is listed on the
Chicago Board; Skouras on the St. Louis
Stock Exchange and Stanley in Philadelphia.
MOTHERHOOD \
ROAD SHOW I
The World's most human pho- I
toplay. I
Breaking Box Office records i
everyzvhere. |
States Cinema Prod. Corp. j
729 7th Ave., New York City f
Telephone Bryant 9439 I
India and England
Calcutta — Both Government
Houses are now considering
whether it is advisable to en-
courage the exhibition of films
produced in the British Empire
generally and the production
and exhibition of Indian films
in particular. If decided upon
favorably, definite steps will be
taken along these lines.
New Firm Gets Newark, O., Houses
Newark, O. — The Auditorium and
Alhambra, owned by George Fen-
berg, have been taken over by the
newly organized Midland Theaters
Co., of which G. M. Hayward is pres-
ident. Edward J. Hiehle, for five
years manager of the Hippodrome
and Putnam^ Marietta, has been
named manager of the Auditorium
and Alhambra. Fred Johnson, who
has managed the Colonial and Strand
at Cambridge, has been appointed
managing director of the Coloniai
and Strand, Cambridge and the Hip-
podrome and Putnam, Marietta, all
belonging to the Cambridge and
Marietta Amusement Co.
Ansell Firms Expanding
Chicago — Ansell Ticket Co., plans
to enlarge its plant here. The firm,
capitalized at $100,000, is headed by
George Clendenning.
Wiest at Eustice, Fla.
Eustice, Fla. — James M. Wiest has
been named manager of the Eustis.
Competition for Dell Rapids, S. D.
Dell Rapids, S. D.— S. Ritz has
eased a building and will open a store
show to be known as the "Lindy."
This brings competition to the town
which is controlled by O'Leary Bros.,
of the Grand.
Gross Buys at Bloomfield, Neb.
Bloomfield, Neb. — Oscar Gross has
purchased the Star.
Stern Bros. Buys Another
Newton, la. — Stern Bros., Omaha,
who recently purchased the Strand
Ft. Dodge, la., have secured control
of the Strand in this town from E.
P. Smith.
Ames House Reopens
Ames, la. — The Twin Star which
has been closed for remodeling has
reopened.
On Broadway
Astor — "The Student Prince"
Broadway — "The Life of Riley"
Cameo — "Potemkin"
Capitol — "The Big Parade"
Central — ^"Les Miserables"
Criterion — "Wings"
Colony — "Out All Night"
Embassy — "The Garden of Allah"
Gaiety — "The King of Kings"
Globe — "The Patent Leather Kid"
Hippodrome — "The Red Raiders"
Leew's New York — Monday, "Camille;"
Tuesday, "The Gingham Girl" and "Boy
of the Streets;" Wednesday, "Service for
Ladicf ;" Thursday, "What Price Glory;"
Friday. "Naughty" and "Crtiise of the
Hellion;" Saturday, "Swim, Girl, Swim;"
Sunday, "Rose of Kildare"
Mark Strand' — "Rose of the Golden West"
Paramount — "The Woman On Trial"
Rialto — "The Magic Flame"
Rivoli — "Lender wo rid"
Roxy — "The Loves of Carmen"
Times Square — "Sunrise"
Warners — "Old San Francisco"
Brooklyn Mark Strand — "What Price Glory"
55th St. Cinema — "Silence and "Three Faces
East"
"Glory" Title Changed
Paris — Fox's "What Price Glory"
is being released here as "In the Ser-
vice of Glory." Censors have order-
ed eliminations of some subtitles.
Old British "Mellers" in Pictures
London — "Maria Marten" and
"Sweeney Todd," both old melo-
dramas, will be produced by a Brit-
ish company, work starting on the
first within a month.
Fail to Lure French Nobles
Hollywood and fame on the screen
have no lure for France's aristocracy.
An ofifer of 50,000 francs made at
Deauville by a new company to the
aristocrats who qualified for leading
oles in a proposed film failed to
bring a single candidate, according
to a special cable to the New York
'Times," from Paris.
Matinees Resumed at Cleveland
Cleveland — The Rialto, belonging
to the Scoville, Essick and Reiff cir-
cuit, is again on its winter schedule
showing daily matinees.
EDITOR CUTTER
DIRECTOR
Elmer J. McGovern
110 W. 48th St. Bry. 9400
New York
TIFFANY PRODUCTIONS, INC.
Announces
They have in the course of production a motion
picture entitled;
"GREEN GRASS WIDOWS''
ALL RIGHTS PROTECTED
First National German
Films for World Release
Pictures to be made in Germany
by Defina, for First National are
r.ot designed only to meet "kontin-
gent" regulations, but are being de-
signed for world wide distribution.
First National's foreign department
states, to remove a false impression
that the product is designed only for
the German market.
Petersburg, N. D. To Get Theater
Petersburg, N. D. — This town at
last is to have a picture theater for
the Opera House will be remodeled
and its name changed to the State.
PATHE NEWS
occupies prom-
inent place on pro-
gram in Su Louis,
Mo.
St. Louis, Mo.
Sept. 21, 1927
Ray Hall, Editor,
Pathe News,
New York, N. Y.
Have seen all news reels.
Congratulations for the
REAL NEWS. Prominent
place on our program. Al-
ways applauded.
James P. Breman,
Grand Opera House
AMERICAN AND FOPEICN DISTPIBUTORS
OF qUALITY MOTION PICTURES
70I SEVENTH AVE. NEW YORK .BRYANT 63SS
"^— " If You Are in the "
Market for Any Kind of
MOTION PICTURE
APPARATUS
CONSULT US AND SAVE
HONEY
SEND FOR OUR PRICE LIST
110 West aZ-St.N"'" VoiK.NV '
Phon* Poniu. 03S0
Motion Picture Department
U. 8. ud CuuhU AgMsts ior Debrl*
'JKas all elements that go to
make a^^^^^^^mcture '
Miriety.
•*»#■;
-«•■
-^
^Kats
it's packing
them in at
LOEW'S
UNITED ARTISTS PENN
PITTSBURG
■^ m '^
BONAtD
G0IM4N
BANISr
FIAME
I a
^ii>
KING
(?^
JVoto playing
to tremendous
business at the
RIALTO
UNITED AimSTS THEATRE
NEW YORK
\ ■ J
\^
/"i
pleased by UNITED ARTISTS CORPORATION
yrom the stage play "King Harle<|uin" hy Rudolf Lothar.
/
DAILY
Mondav September 26, 1927
U. S. Nips Attempt to
Ship Fight Pictures
(Continned from Page 1)
an airplane. The arrest was made
by Deputy U. S. Marshal lohn Oros.
Warrant for the arrest charged
that Sonenshine intended to transport
the films into Michigan, Indiana and
Ohio, which is denied by the Good-
art president, who stated he was ship-
ping the films to Canada for exhibi-
tion there.
Institution of legal proceedings to
restrain the government from inter-
fering with shipment of the films to
Canada and other foreign countries
is under way. Attorneys for Sonen-
shine seek release of the prints, de-
claring they will make a test case
of the affair. No Federal law was
violated, they assert, because Sonen-
shine did not intend to take the films
into any other state.
While Goodart has secured exclu-
sive rights to film the fight. Interna-
tional Newsreel, and possibly others,
said to have secured pictures of the
match, by ingenious methods, despite
precautions taken by Goodart and the
fight management. Kinograms, un-
der an arrangement with Goodart,
was authorized to take scenes before
and after the bout, but no scenes of
the actual fighting.
Agitation Renewed for
Fight Film Law Repeal
Washington Bureau of THE FILM DAILY
Washington— Agitation for repeal
of the law prohibiting fight films to
be transported in interstate commerce
has been renewed with indications
that several bills to repeal the statute
will be introduced at the forthcom-
ing session of Congress.
Exhibitors
Daily Reminder
Instruct opera-
tor to always
exercise care in
handling prints.
Monday, Sept. 26, 1927
Insured for $1,000,000
Irwin S. and Henry I. Chanin,
builders of the Roxy, have been in-
sured for $1,000,000 in favor of the
Chanin Construction Co. M. R. Lu-
bin closed the deal. He likewise in-
sured S. L. Rothafel for $2,000,000 in
favor of Roxy Theaters Corp.
De Putti ^n German Film
Berlin — Lya De Putti has started
work on "Half Witted Charlotta,"
which she is making for Phoebus.
Craft Again Directing Tryon
Universal City — William Craft is
to direct Glenn Tryon's next for Uni-
versal which will be "Lead the
Prince." It is an original by Craft
and Jack Foley. In the cast will be
Marian Nixon, Raymond Kcane, P>ull
Montana and Mario Carillo.
George O'Brien Arrives
George O'Brien, Fox star, arrives
In nil Europe on the Leviathan today.
Lon Young Back
Lon Young of Gotham has return-
ed to his desk after a vacation in Ber-
muda. During his absence he was
elected vice - president of the A
.\I, P. A.
Oklahoma Unit Head
Hints at Reprisals
{Continued from Page 1)
Z. Spearman, president of the state
exhibitor association in the organi-
zation's bulletin, in commenting on
the complaints made by exhibitors
of the state against Griflith Bros.,
Universal ally.
The Griffith circuit, it is charged,
in towns where the firm operates
more than one house gives, with each
paid admission a free ticket to its
other house. When the matter was
brought by THE FILM DAILY to
attention of Dan Michalove. general
manager of the Universal circuit, he
said that the company is in no way
responsible for the actions or policy
of the Griffith circuit, as it is but a
ninority stockholder.
There is no Federal or state law
which prohibits a film company or
its affiliated or associate companies
from owning and operating as many
t'leaters as they are able to buy and
operate, "even though they should
see fit to acquire every theater in
the state or nation," observes Spear-
man. However, he reminds, the Fed-
eral Trade Commission has suggest-
ed possibility of a monopoly.
"If the Universal, Paramount, Met-
ro and the other big releasinj? com-
panies expect to hold the friendship
and secure the business of the in-
dependent theater owners of Okla-
homa and the United .States," says
Spearman, "wc would suggest that
they devote all their time, and all
their resources, and all their energy,
to making and releasing pictures that
will go over at the box office, and
not dissiiiate their time, energy, abil-
ity and resources in trying to squeeze
every dollar out of both ends of the
industry."
Consideration of chain competition
in the state, as well as the question
of unfair competition of non-theatri-
cal institutions some of which are
presenting free shows in the state,
will feature the convention of state
exhibitors to be held here Oct. .31
and Nov. 1.
Exhibitors Fear Film
Board's Influence
(Continued from Page 1)
he plan to select two delegates from
each zone and believes that the sys-
tem of "allowing Film Boards of
Trade to advise the local exhibitors
to select delegates is fraught with
many dangers."
"You no doubt are aware," his let-
ter states, "that the Film Boards of
Trade are employes of the producers;
consequently the placing in their
hands of the machinery for the selec-
tion of the independent deleo'ates
might verj' possibly lead to a mis-
representation of the independent ex-
hibitors' interests.
"Under the circumstances therefore
and in view of j^our kind invitation
for suggestions," the letter continues,
"we propose that a committee be des-
ignated, composed of prominent in-
dependent exhibitors, to review very
carefully the names of the delegates
that have been chosen throughout the
country, with the privilege of report-
ing to you any delegates which they
deem are not representative of the
independent interests, together with
the reasons for such objections. The
Chamber of Commerce will be glad
to cooperate with you in the selec-
tion of this committee.
"We believe that the certification
of delegates by such a committee
would secure for this conference the
confidence of the independent Exhib-
itors throughout the country. It is
also our belief that no proxies of any
kind should be used by delegates."
The T. O. C. C. is ready to co-
operate with the commission in ev-
erv way to make the forthcoming
conference a success, according to
Raives.
Exhiliitor delegates to the trade
conference are invited to make the
T. O. C. C. offices their headquarters
('uring their stay in New York, and
requests them to attend a dinner to
be given Oct. 10 by the association
at the Astor. Exhibitor units are
asked to advise the association of the
lames of delegates and the T. O. C.
C. offers to make hotel reservations
ipon reriuest.
Hollywood Happenings
Edit Beery-Hatton Comedy
Carl Pierson has been assigned to edit tlie
new Wallace Beery-Raymond Hatton comedy.
'Now We're in the Air," under the super-
vision of E. Lloyd Sheldon, editor-in-chief.
Paramount studios.
* + *
Chester Conklin Busy
Besides co-starring with W. C. Fields in
"The Side Show," Chester Conklin is acting
as a technical director on Paramount's comedy
of circus life.
♦ * ♦
Fox Signs Kotsonaros
George Kotsonaros, contender for the light
heavyweight wrestling championship, will ap-
pear as the ape-man in "Balaoo." a screen
version of the Parisian stage play which is
soon to go into production at Fox under di-
rection of Richard Rosson.
♦ * *
Adapting "Gallagher"
Sonya Levien, authoress and scenarist, is
adapting Richard Harding Davis* story, "Gal-
lagher," which will be made into a Pathe-
De Mille picture with Junior Coghlan feat-
ured.
* * *
Anderson Designing Sets
Sets and backgrounds of Richard Dix's new
picture, "The Gay Defender,' 'will be de-
signed by Roland Anderson, who will work
under supervision of Laurance W. Hitt, art
director.
Sunday Shows Agitation
Stirs Dallas and Austin
(Continued from Page 1)
being agitated by business men who
are hit bj- the closed town, because
people of. the city travel to S?" An-
tonio every Sunday where shows are
permitted. City and county admini-
strations are actively -°sisting all ef-
forts to legalize Sunday shows and
are prosecuting any violators. "The
Austin Statesman" is supporting the
open Sunday movement.
Wisconsin Selects
The M.P.T.O..^. has been advised
hat Wisconsin will be represented
at the trade practice conference in
Ne.w York next month l)v Steve
Bauer, chairman of the arbitration
board of the unit; Henrv A. .Staab.
executive secretary and .\. C Guten-
berg. .'Mternate is F. C. W^olcott of
the Majestic, Racine. The others nre
from Milwaukee. The delecation
win have to be cut down to two in
order to conform with the rules b\'
■\vliieli exhibitors are selected.
Jersey an Issue
Unless one of the two exhibitor
renresentatives selected throuch the
Philadelnhia arbitration board ;uid
the M.P.T.O. of that territory is a
New Jersev exhibitor, that state will
not be renresented at the trade prac-
tice conference in New York next
month, Jersey has no renresentative
on the New York Film Board which
Fred Johnson Promoted
Cambridge, O. — Fred A. Johnson
has been promoted to managing di-
rector of the four theaters of the C.
& M. Amusement Co. He will have
charge of the Hippodrome and Put-
nam at Marietta in addition to the
Colonial and Strand here which he
has been managing.
"Washington Square" Cast
Universal City — Alice Joyce,
George Lewis and Zazu Pitts ^-^vp
been chosen for the cast of "No. 13
Washington Square."
George Rider Transferred
Cleveland — George Rider,' of the W
Loew's Ohio Theaters organization,
has been transferred from manage-
ment of the Liberty to the Mall, also
with the title of manager.
Remodeling Bedford, O. House
Bedford, O. — Mrs. L. B. Yoerns is
enlarging and remodeling the Bed-
ford. She is increasing the seating
capacity, adding a stage for vaude-
ville, and redecorating the house com-
pletely.
handles the northern part of the state. '
Philadelphia handles the southern
half.
R. F. Woodhull, national M.!'.!" O.
president, has urged the Philadelvhii
board to bear this in mind.
\
<?^
Youth Slants Across the Screen!
William Fox presents
PUBLICITY MADNESS
!>!>
with
LOIS MORAN and EDMUND LOWE
A Non-Stop Flight on the Wings of Laughter !
Again rampant youth strikes the key-note of mirthful entertainment in anothei
Fox Profit Picture made just-right for your theatre. Here young ideas auda-
ciously assail an ancient business. Modernity triumphs in a picture as
crisply up-to-date as the latest ocean air-race. Business romance,
love story, adventure, daring — fun for patrons of every type!
**PubUcity Madness" brings a new team to your theatre,
Edmund Lowe and Lois Moran — the latter in the
first of the new pictures in which she will be
seen under the Fox banner. Congratulations!
by Anita Loos
ALBERT RAY
Production
William Fox presents
'TUBLICITY MADNESS
with
LOIS MORAN and EDMUND LOWE
Just as it is the new Edmund Lowe whom your patrons
will see in "Publicity Madness", an Edmund Lowe
closely allied to the Sergeant Quirt of " What Price
Glory'*, though not so rough and twice as lovable —
so too is it an entirely new Lois Moran who comes to
your screen in this picture. Here is a bob-haired, snippy
little lady, vastly well-suited in her new dress of mod>
em chic — the screen darling of thousands of adoring
fans happily presented in new guise. Your audiences
will clamor for more of these two — cock-sure, self-
confident Edmund Lowe and superbly d la mode
Lois Moran. There will be no blue notes in your or-
chestra when you play ** Publicity Madness'* !
Story by Anita Loos
ALBERT RAY Production
We^ll Excuse You!
It is enough to drive any manager to publicity
madness the way those splendid Fox Shorts
keep coming to his screen; FOX NEWS deftly
presenting the "Mightiest of All" news reels
unfailingly week after week; FOX COMEDIES
and FOX VARIETIES filling the small spaces
of the program with tid-bits so good that au-
diences watch and wait for them!
i:
Vlonday. September 26. 1927
DAILY
Finds Sponsors Admit
"Kontingents" Fail
U'fiifiHiii-i/ /V.im /'a;;f 1)
.iiiM- of the fact that Hollywood is
iternationalizint; its output and
hereby eliminating much of the ir-
itation which previously existed
i>,Minst American - made pictures.
There is a rapidly dwindling market
or 'trash,"" he explained. "Kuro-
eaii exhibitors want good films,
riuy realize that better pictures
iieaii better runs and that their pub-
ic, like the American public, will not
ountenance bad product."
1 n Austria, he declared, where one
\onie-made production must be ex-
libited for every foreign picture iin-
>orled, the system has failed to in-
luence production. He found condi-
;ons there to be generally good. The
i\v pictures made in that country
ocure a good distribution in Austria
s well as in surrounding lands, like
lun.gary, Czechoslovakia and the
Balkans.
"In Ciermany, the leader in the 'koiitin-
mt" movement, possibilities of worldwide
ircubtion {or the nation's pictures have been
illcd olT because studios there are princip-
lly concerned with making product to meet
he 'kontingeiU' regulations," said Ilerrou.
This is the reason why no big pictures arc
II ilcr way or planned in Germany. The ay-
rai;e German picture does good business in
icrnian theaters. In North, Ontral and
<oiithern Europe, German pictures get a
calthy distribution. They arc to lie foun()
ri limited numbers in England. In the Far
ast. they are more numerous. This is true
t South America and to some extent, ol
iduth Africa.
■■France is not talking of quotas, but taxa-
ion. Exactly what the impost will be is
Ictermined, but it appears at the moment
hat the taxes will not be heavy. Principally,
• is the small operator who will experience
he greatest amount of worry when the levies
;come effective."
Herron states that the Film Bill
1 Kngland will undoubtedly become
law in November. Parliament re-
Mivcnes in October, but he expects
nill be a month before the quota
'lations come up. In its present
. iH, it provides for a quota of lYi
i\ cent on both distributor and ex-
ibitor. The purpose is to revive
'.ritish production and, since hun-
Ireds of pictures, American and othrs
re shown in Flngland yearly, tlie
ompulsory shown of home-made
ilms will naturally result in increased
roduction.
"The British bill may undergo changes,"
(1 Herron. "The draft will go through
iniittee before presentation to Parliament
it is here that revisions may be made.
is not im|)ossihle that five per cent will
determined upon for the first year, increas-
ig to 20 per cent over a period of ten years.
Che big American organizations, speaking
roadly. will buy British-made pictures to
net the quota, rather than produce them.
)ifficulties facing the smaller American op-
rator will be many.
'■England is in fine shape. British-made pic-
ures are improving in quality. In Britain
itul her colonies. English pictures go over
ell. On the Continent, thev do not fare so
veil.
Theater construction is experiencing an
mpetus. Where new theaters are not being
lilt, existing houses are being modernized.
lose in Lonilon are comfortable and on the
lole well run. Music is of a high order.
hat is true of London is, of course, true
the provinces since quite naturally all eyes
the exhibition field turn to London sooner
later."
Discusssing Italy and a possible
iiota. Herron declared:
"There has been consideral)lc talk
, Rome about a 'kontingent,' but
ithing beyond that. So far as I
I iild learn there is little i)rospect of
I 'alian (|uota."
iV
S. M. P. E. Program
Monday, Sept. 26
9:30 Presidential Address by W. B. Cook,
Kodascope Libraries, Inc., New York, N. Y.
New Business.
Report of Arrangements, Papers, Publicity
and Advertising, and Membership Commit-
tees.
"Report of Progress in the Motion Picture
Industry" by Carl E. Egeler, National Lamp
Works Cleveland, Ohio.
"An Exhibitor's Problems in 1927" by
Eric T. Clarke, Director, Eastman Theater,
Rochester, N. V.
"Micro-Cinematography in Medical Re-
search" by H. Rosenberger, Rockefeller In-
stitute, New York, N. Y.
12:30 Luncheon.
2:00 Papers.
"Some Psychological Aspects of Color Mo-
tion Pictures" by L. T. Troland, Technicolor
M. P. Corp., Boston, Mass.
"Some "Technical Aspects of the Movie-
tone" by E. I. Sponable, Technical Direc-
tor, Fox-Case Corp., New York, N. Y.
"The Requirements of Correct Tone Re-
production in the Recording of Sound Motion
Pictures" by A. C. Hardy, Professor of
Physics, Massachusetts Institute of Tech-
nology.
""The Use of Tachometers in Motion Pic-
ture Work" by N. M. Trapnell, Western
Electrical Instrument Co., Newark, N. J.
6:30 Get Together Dinner
8:00 Motion picture entertainment in tbe
Wigwam.
Movietone demonstration. CourtMy Fox-
Case Corp., New York, N. Y.
Dancing afetrwards.
Tuesday, Sept. 27
9:30 Papers.
"Experiments with Various Light Sources
and Panchromatic Emulsions" by A. C.
Downes, National Carbon Co., Cleveland.
Report of Standards and Nomenclature Com-
mittee.
Announcements of new apparatus by the
following manufacturers:
Brenkert Light Projection Co., Detroit,
Mich.; Dworsky Film Machine Corp., New
York, N. Y.; Eastman Kodak Company, Roch-
ester N. Y. ; Edison Lamp Works, Harrison,
N. J.; Hertner Electric Co., Cleveland, Ohio;
International Projector Corp., New York, N.
Y.; Victor Animatograph Co., New York, N.
Y. ; Duplex M. P. Industries, Inc.
The above and other apparatus will be on
exhibition during the convention.
Open Forum — Questions and suggestions are
invited regarding the welfare of the society
and the motion picture industry.
12:30 Luncheon.
2:00 See program of arrangements and bul-
letin board notices.
Wednesday. Sept. 28
9:30 Papers.
"WTiy Expert Knowledge and High Grade
Intelligejice is Essential in the Projection
Room" by F. H. Richardson, M. P. World,
New York, N. Y.
"An Improved Type of Arc Illumination
and Condenser System for Motion Picture
J. S. Beck Plans Another
Dover. O. — J. S. Beck, former
owner of the State, Urichsville, is
building a new theater in Dover to
be called the Bexley. and to be onen-
ed Dec. 1. J. Kerr Giffin of Canton
is the architect, and D. \\'. Smith of
Dover is the contractor. The struc-
ture will be of Spanish design both
interior and exterior.
F. & R. Remodeling at Eau Claire
Eau Claire, Wis.^Finkelstcin and
Ruben are remodeling the Grand
Opera House and will reopen the
theater soon as a popular-priced
house. The firm also operates the
State and O'Klare here.
Projection" and "Framing the Projected Pic
ture With Colored Borders" by L. M. Town-
send, Supervisor of Projection, Eastman The-
ater, Rochester, N. Y.
"A Few Practical Needs in the Field of
Projection" by Arthur Gray, Supervisor of
Projection, Lancaster Theater, Boston, Mass.
"Some Improvements in Laboratory Prac
tice," by V. A. Stewart. Fox Film Corp.,
New York, N. Y.
"Lubrication of Motiou Picture Film" by
J. I. Crabtree and C. E. Ives, Research Lab-
oratory, Eastman Kodak Co., Rochester.
12:30 Luncheon.
2:00 Papers.
"An Experiment in the Development ol
Class Room Films" by T. E. Finegan, East-
man Kodak Co.
"The Needs of a Trick Photographer" by
Fred Waller Dolphin Akwa Skee Co., Hun
tington, N. Y.
"Animated Technical Drawing" by J. A.
Norling, Loucks & Norling, Inc., New York,
N. Y.
"Factors Affecting the Contrast of a Lene
Image in the Motion Picture Camera" by C.
Tuttle, Research Laboratory, Eastman Kodak
Co.
7:00 Banquet.
Demonstration of "Narrow Casting" by J.
B. Taylor General Electric Co., Schenectady,
N. Y.
Thursday, Sept. 29
9:30 Papers.
"The Photographic Reflecting Power of col
ored Object" by L. A. Jones, Research Lab-
oratory, Eastman Kodak Co.
"Some Improvements in Laboratory Appar-
atus" by R. C. Hubbard, Consolidated Film
Industries, Inc., New York, N. Y.
"The Swelling and Shrinkage of Gelatin on
Processing Motion Picture Film" by S. E.
Sheppard, R,esearch Laboratory, Eastman Ko-
dak Co.
"Acoustics in Motion Picture Iheaters ' by
F. R. Watson, University of Illinois.
"Continuous Silver Recovery from Fixing
Solutions" by K. Hickman, Research Labora-
tcry. Eastman Kodak Co.
12:30 — Luncheon.
2:00 Papers.
"The Handling of Motion Picture Film in
an Exchange" by .1. M. Joy, Fox-Case Corp.,
New York, N. Y.
"The Tungsten Lamp Situation in the Stu-
dio" by Peter Mole. Mole-Richardson Corp.,
Hollywood.
"A Motion Picture Densitometer" by J.
G. Capstaff and R. A. Purdy, Research Lab-
oratory, Eastman Kodak Co.
"The Structure of the Motion Picture In-
dustry" by William A. Johnston, M. P. News,
New York, N. Y.
"Oil Spots on Motion Picture Film" by
G. E. Matthews and J. I. Crabtree, Research
Laboratory, Eastman Kodak Co.
"Note on a Trial and Error Method of
Preparing a Motion Picture Sensitoraeter Tab-
let" by C. E. Ives and J. I. Crabtree, Re-
search Laboratory, Eastman Kodak Co.
Receiver Sought at Newark
Newark. N. J. — .\ction has been
brought to appoint a receiver for the
Vailsburg Amusement Co.. by Saul
and Joseph Cohen, who claim that
$1,356 in hack rent is due them.
Waterloo, Wis., House Opens
Waterloo. Wis. — A theater has
opened in the Communitv Building
under management of Stube and
Quade.
Building Race at Burlington, Wis.
Burlington. Wis.— Tin- Oberg-
Hoganson theater project is moving
along rapidly, and it is expected to
be in operation in another month. In
the same town the Fischer circuit is
remodeling the old Teutonia hall to
be used as a picture theater, and ac-
cording to reports it will be ready
within two weeks.
The Fischer circuit has purchased
the Home. Portage. Wis., from Avers
and Judson. giving them control of
the town. The Portage recently was
erected in that town bv the circuit.
Capitol's New Or^an Is
Claimed World's Largest
(C u)iliitueJ from I'aije I)
novel arrangements i)ossible with the
e(|uipment of the instrument will be
a regular feature of the stage pro-
grams.
The organ will also be used in con-
junction with the new permanent
chorus of mixed voices to be known
as the Capitol .Singing Knsenible.
Serials in 43 Cleveland Houses
C leveland — Serials are popular here
it is demonstrated by 4.5 local houses
which are playing "Perils of the Jun-
gle" and "The Dangerous .Adventure"
both serials.
Newspaper Opinions
"The Student Prince"
(M-G-M)
Astor
AMERICAiV— • • • The first two reels are
almost devoid of action, yet the bits of busi
ness are so entertaining that the audience
tiever Lecomes bored. Later, however, we
dont fare so well and cutting wouM l>e most
welcome. • • •
. DAILY MIRROR— • • • While the end
itig dares to be realistically unhappy, still
this celluloider is sufiiciently "•meated" to
send one away pleasantly, though a trifle
moodily satisfied. • • •
HAJLV NEWS—' • • However, last even-
ing, a first night audience, l>etwecn laughter
and tears admitted in satisfaction that this
■ Student Prince," brought to the screen
with a superb musical accompaniment ar-
ranged by Major Edward Bowes, David
Meiuloza and Dr. William Axt, was indeed
a pictorial achievement.
EVENING JOURNAL—* • • Ramon No-
varro, in the title role, does a remarkably fine
piece of work. It is all very smoothly di-
rected; told in a simple, and at times poig-
nant fashion. • • •
EVENING WORLD — * • * It has a
sweep and a perspective of vast production
which were denied both the stage versions.
(;RAPHIC— * • * We cant recall a pic-
ture that tells a real love story in a better
and more interesting manner. It is a royal
tale without the gaudy purple, a romance
without cheap sentimentality — an extraordinar-
ily good film.
HERALD—* * • Mr. Novarro leaves noth-
ing to be desired. He is adorable, yet be-
lievable!
" * * It is a beautifully done but not
wholly satisfactory production. In the first
place, there is not enough story. • • •
POST — * * • a thousand and one delight-
ful touches on the part of the remarkable
Mr. Lubitsch serve to make "The Student
Prince" a joy. • * *
SUN — * * * there is not enough story
material present and accounted for to cause
the fires of youthful love to burn through-
out the evening. And not even the clever-
ness of the direction, the personality of the
principal players, nor the atmospheric pro-
duction, can atone for the lack. • • •
TELEGRAM -- • • • Lubitsch has not
made a fast-moving film of "Old Heidel-
lierg," but he has emerged with a skilled
and restrained love story which is a start-
lingly beautiful piece o» cinema art. • • •
TELE(;RAPH— • • • if Lubitsch be the
"Napoleon of Directors," this one comes
close to being his W.itcrloo. Moreover, it
plucks several laurel leaves on the histrionic
coronets which ornament the brows of Norma
and Novarro. • • •
TIMES—* * • The satirical shafts, the
careful attention to telling details, the half-
second notes and the keeping within certain
bounds inform the spectator, even though the
name of Lubitsch were not emblazoned on
the screen, that it is the master from Berlin
who has directed this splendid shadow story.
• # *
WORLD—' • • He (Lubitsch) has photo-
graphed it in an atmosphere surging and
billowing with the bumptious good-fellowship
of the University of Heidelberg and, for pur-
poses ot the theater, has played heavily upon
the heartstrings both of his performers and
of his prospective patrons. • • •
THE
•^mk
DAILV
Monday, September 26, 192/
The
1928 Film
Year Book
Out
In January
Will Be
Bigger and Better
Than Ever
Pihoui the 1927 Film Year Book
They Said:
It's a real knockout. You've covered everything
— That's all there is, there isn't anymore.
HARRY BRAND,
Buster Keaton Productions
I find the Film Year Book very useful.
E. B. HATRICK,
International Newsreel'
Our sincere congratulations to our contemporary on
this admirable service to the industry.
MOTION PICTURE NEWS
Proves of value to us many times during the year.
HENRY L. SALSBURY,
Paramount Pictures
A Review of Reviews
By LILIAN W. BRENNAN
"The Big- Paradt-" at the Astiir Theater
has finally given way to a successor in "The
Student Prince", an Ernst Lubitsch produc-
tion identified with that director's charm and
artistry and as a lovely love story. The
romance of a prince and a tavern maid is
moulded into a satisfying- entertainment.
Among the other new films along "Main ,St."
are "One Woman to Another", in which
Florence Vidor caters to duty until love re-
quires her undivided attention, due to blonde
competition.
"Alias the Lone Wolf" shows how crooks
out-smart each other. Bert Lytell is the
dignified, light fingered gentleman. "Haz-
ardous Valleys" has to do with double deal-
ing in a lunilier camp and "Wild Beauty",
with fleet footed Kcx. the "wild horse", has
some good action. This goes for "Kide 'Em
High", a Buddy Roosevelt western. "Amer-
ican Beauty" makes, Billie Dove a beautiful
Cinderella Ijut the charmer marries the poor
lail and not the rich man. The old lure of
luxury again but woven into a good little
story with plenty to hold the eye.
And That's That
By PHIL M. DALY
Theater Tangle at Oxnard, Cal.
Oxnard, Cal. — Determination of
Frank Newman to build a theater
here as a personal venture, has
blocked building by Roy Williams,
Victory owner, and there is consid-
erable controversy locally. The lo-
cal Odd Fellows was to build the
house for Newman, under impres-
sion the project was sponsored by
Wesco, but this has been denied by
Harold B. Franklin. Meanwhile,
Wesco has offered to carry out the
Williams project on a partnership
arrangement here and at San Paulo
Schedule "Best Girl" Release
Mary Pickford's "My Best Girl"
for United Artists will be released
simultaneously in the 13 cities in
which "My Best Girl" newspaper
contests were held. The 13 girls
selected from these cities who were
entertained by Miss Pickford in Hol-
lywood will assist in local exploita-
tion.
TT never rains but it pours. Leo,
-■■ MG-M's flying lion, still is strand-^
ed in Arizona, due to heavy storms
which have impeded the rescue
However, good old Leo is resting
cpnifortably and in a few days will
return to the studios.
We're waiting for some wise mug
to pull the wisecrack that Demp-
sey's arin was stiff from writing let-
ters. At that, if he'd have written
to Tunncy, before the match, and
asked hnn to fight, it probably would
have saved him the necessity of do-
ing so in the seventh, and he could
have waded in and won.
New Smyrna House Sold
New Smyrna, Fla. — T. A. and S.
B. Hayes have sold the lease of the
Palace to Florida Theater Enter-
prises, which controls the Victoria
here. John Judge, former manager
of the Victoria, is succeeded by T. A.
rfayes as local manager.
Here's this week's tragic Broadway
Parade: The Patent Leather Kid
started at Sunrise for the Underworld
but met the Student Prince with a
e<al called the Magic Flairie who took
hmi to Old San Francisco where
-hey lived like the King of Kings in
the Garden of Allah tii: their coin
took Wings and, blooey — they went
the Way of All Flesh,
George Eastman is receiving con-
gratulations on his political victor-
ies in Tuesday's primaries, from
which he emerged as the foremost
political leader of western New
York.
Thompson Expanding British Chain
London — Another theater has been
added, to the growing chain operated
by W- W. Thompson. The new ac-
quisition is the Gaiety Cinema, in
High St., South Norwood. It seats
1,350.
New French Film Shown
Paris — Andre Hugo's "La Vestale
du Gange" ("The Vestal of the Gan-
ges"), has opened at the Marivaux
Cinema. The picture, released by
Star Film, is said to be one of the
most important from the French
market this season.
Seattle Strand Policy Changed
Seattle. Wash,' — The Strand has
adopted a new policy calling for
three weekly program changes, fea-
turing second runs.
Congratulations to Eddie Schnit-
zer and Joe Lee, sales managers re-
spectively of the New York and Jer-
sey Fox exchanges who copped first
honors in the natiorial sales contest.
The hoys hu7ig up a great record
and Brayich Manager Harry Bux-
baum has reason to be proud of
them.
Harold Lloyd selected Ann Christy
as his new leading lady because she
seemed to him the typical New York
girl. That's right, Harold, Ann
conies from Logansport, Indiana.
These wild Hollyivood parties have
got to stop. Fox studios just pulled
one and the refreshments ivere ice
cream and cake.
Carl Reiter received a pleasant
surprise when the new Orpheuni
opened at Seattle, for the veteran
manager was presented with a hand-
some silver service.
Jesse L. Lasky must have recalled
the old days when he was called on
to take a bow at the Fifth Avenue
theater, Seattle, during a recent visit
to that city.
tl
The rage for comedy teams finds
another embryo pair of laugh-mak-
ers, expected to be starred. They
are Alan Hale and Slim Sumerville, J
comedians of "The Wreck of the \
Hesperus," whose ivork in the pic-
ture is said to presage a co-starring
contract. ]
\
Nionaay, September 2b, 1927
THE
(MILY nPS WMCU tOAfl DOUAfiS TOfi SUOV^MOi
"The Cat and the Canary"
(Universal )
Dressed up tlu' U)bl)> witli a larRc
wliite curtain. Mad a .crccu spot-
light playing on it and hun.tr a larKf
canary cam> in front. Two larRc
l)lack cats made of conipohoard with
paws working up and down by means
of mechanical animation, stood di-
rectly underneath the cage. The
title, painted in light cardboard let-
ters, was attached to the curtain.
The display drew attention, and cost
nuich more in thought tl-.an cash. —
Mrs. Killough, Erie, Hugo, Okla.
"The Collegians"
(Universal)
Offered a flivver to the person who
gave it the cleverest name. The ad
read:
"We have .t Collegiate Can — like Harold
Teen's in the funny paper- it has wise cracks
and quips painted all over it — like 'Peaches
here's your can' — 'Better'n Walkin' ' — 'Why
girls walk home' — "Lincoln's poor relation'
etc., etc. — you know the kind. Now — we
want some enterprising person to name this
car- — a real clever name-something which
will be remembered and which will be truly
humorous. To the fellow or girl who-e quip
is chosen, the Collegiate Can will be pre-
sented— and to the next 12 best cracks — Col-
legiate Pipes and Collegiate Tarns will l)e
given, according to the sex of the submitting
author."
— W. VV. Hauk, Kenosha, Kenosha,
Wis.
"Hula"
(Paramount)
Distributed a novelty lierald in
form of a four-page leaflet. Page
One read, "Some Famous Shakes in
History" and pages two and three
contained copy, "Eve shook the ap-
ple off the tree in the garden of Eden.
Cleopatra shook a king for Marc An-
thony. Columbus shook the dust of
Spain and discovered America. Henry
Ford has shaken more hell out of
people than Billy Sunday. But the
shake that scorched the pages of his-
tory is "Clara Bow's Shake in 'Hula'.
— ^lajestic." — T. Wilson Erwin, Ma-
jestic, Austin, Tex.
"Tillie the Toiler"
(M-G-M)
Tied in with local shoe store. Pur-
chasers of shoes gave their names
and addresses to the clerk. When
the store closed at night the winning
style number was announced and all
women having bought that style got
them free. If it was a cash purchase,
the money was refunded, and if on
account, the amount was credited. It
was impossible for any person to
know when a pair of shoes was
bought whether or not it was listed
among those to be given away by
"Tillie." Only one person in the
store knew which style had been
designated for the gift group for the
day. Thus it was not known until
after the store closed in the evening
who became "Tillie's" beneficiary.
The shoes were given free every day
during the week of the show. — Loew's
State, Norfolk, Va.
The Broadzvay Parade
SINCE the first of August, eight long-runs have started on their
careers, with only two of the old-timers surviving, those being
"The King of Kings" and "Old San Francisco." September shows
four big productions holding forth at the heavy money schedule. It
is interesting to note that the eight companies are all represented
with a Broadway shop-wnndow attraction, with M-G-M and Para-
mount having two apiece.
Picture Distributor Theater Opening Date
"The King of Kings" . .Pathe Gaiety Apr. 19, 1927
"Old San Francisco" ..Warners Warners June 21
"Wings" Paramount Criterion Aug. 12
"Patent Leather Kid" ..First National ..Globe Aug. 15
"Les Miserables" Universal Central Aug. 21
"Underworld" Paramount Rivoli Aug. 27
"Garden of Allah" M-G-M Embassy Sept. 2
"The Magic Flame" ..United Artists . Rialto Sept. 17
"The Student Prince" 'M-G-M Astor Sept. 21
"Sunrise" Fox Times Square Sept. 23
New Era Films Completes
Lineup for 1928 Season
London — New Era Films has com-
pleted its schedule for 1928. It will
include films from England, France,
Germany, America, the Colonies and
various other countries.
The list includes:
"The Eniden," followed by a short series
of films from the States, then the French
film, "Ttmiile of Shadows," directed by An-
dre Hugon; "The King Highway," with
Matheson Lang; "A Woman Redeemed," di-
rected by Sinclair Hill, who also directed
"King Highway"; "Shooting Stars," by An-
thony Asciuith; "Guns of Loos," ; " otoll
Prod.; "Q Ships," a New Kra Prod.; "Broth-
ers," also a war film; and "1918," still an
other war story, and others. '
Kraus Plans Two Series
Two series of pictures will be pro-
duced in the East by E. M. Kraus of
Artcraft Theatrical Enterprises.
Kraus at one time was manager of
Pearl White. Jeanne Roling is to be
s.arred in a series of features written
ly Sidney Holden, who is under long-
erm contract. The other series will
be 12 two reel comedies starring
John Roling, 9, and Bobbv Carleton,
15.
Terre Haute Changes Made
Tcrre Haute, Ind. — S. R. Nichol-
son has been transferred to manage-
ment of the American from the Lib-
erty to succeed Maurice A. Fox. Rob-
ert Cotton has been placed in charge
of the Liberty by Ralph Thayer, gen-
eral manager of the Western Indiana
Theaters Corp., which has four local
houses.
Kelly with Smith Circuit
Massilon, O. — F. .A. Kelly, fornur
owner and manager of the Lincoln
here now is associated with the Smith
Amusement Co., operating seven
houses in Alliance, Warren and Hun-
tington, W. Va., as general manager.
Booth Heads Cincinnati Branch
Cincinnati — E. M. Booth has been
appointed manager of the M-G-M ex-
change succeeding Carl Sonin who is
still in a local hospital slowly recov-
ring from injuries sustained last sum-
mer in an automobile accident.
Benas at Bayonne
Bayonne, N. J. — John Benas has
taken over management of the Ly-
ceum.
Kinemas, Ltd., Buys 32
London — Sydney Hayden, of Kin-
emas, Ltd., has purchased 25 British
features and a series of six Colum-
bias for South Africa, Rhodesia and
British Southwest Africa. The deal
also includes Empire News Bulletin,
weekly, and the combined Pathe Pic-
serial and Eve Review.
New Theaters
Hamlin, Tex. — Bessie Kawls has opened a
house in opposition to the Victor.
(hillicothe, Tex.— W. S. Webb of Fort
Worth is planning to build a large house.
Albany, Tex. Frank Whitney has opened
the Aztec.
.Mickliyvillc, Ind. — Ross t'ole has an-
nounced plans for a $15,000 house to be
located at .Morris and Waldcmere Aves., to
scat 614.
(jrcencasllc, Ind. — William Blanchard will
manage the Varsity to open the middle of
October .
Valley Mills, Tex. — J. Oakcs has opcnrri
the Kitz, and is planning to build another
at Crawford, near here.
Bennett in Industrial Film
J. Moy Bennett has completed the
haracter lead in "Old Man of the
.' ea," a three reel film for the Stan-
ley Advertising Co.
Remodeling at Franklin, Pa.
Franklin, Pa. — The Lyric is being
remodeled with its seating capacity
increased to 850.
Albany, Ga. — (Joratotowsky Bros. have
opened the $300,000 Albany, claimed to be
the largest theater in (leorgia outside of
Atlanta.
Detroit- Schwartz Bros, have opened the
M. & S. at 9026 Twelfth St., seating 300.
The house has a daily change policy.
Detroit — Bill Schulte has opened a theater
at Eight Mile Rd. and Oakland Ave. It
is his seventh house in Detroit and vicinity.
Columbus. Mo. — W. E. Smith, treasurer
of the Exchange National Bank, has let the
general contract for constructing a theater
and h(jtcl building on South Eighth St. \k-
twecn Broadway and Cherry Sts. to the
fiimon Construction Co. The architect is
Alonzo 11. (ientry of Kansas City. The
theater will seat 1,500.
Marine City, Mich. — Harry Small will
manage the new theater, work on which is
being rushed.
Who Wants This Man?
The Jack of All Tr«d« is seldom a successful business man, yet Versatility ia
a great asset.
Experieace in all the arts and sciences tends to make an ever-useful AU-Around
man who knows "A litti* about everythm^ and everything about something."
1 3. Purchtising Agent. Having large
experience with autnors, etc., I feel I
have ability to buy their products at
the lowest possible price.
16. Studio Manager. Business effic-
iency cannot always be applied to
studios, but the fact remains that there
is much unnecessary wasteage. Num-
erous ways are obvious where much
money can be saved.
17.> Executive. Having been founder
and head of the largest movie maga-
zine pubU-ihing house for 16 years, pres-
ident, chairman of board of directors,
editor in chief, and personal supervisor
of all departments employing hundreds
of artists, writers, editors, typists, etc..
executive ability has been proved.
18. Outside viewpoint. I claim to
have the magazine-newrspaper-critic an-
gle on a picture, which is an angle
seldom gotten by those on the inside
and often too near the perspective. Can
always answer the question "Is it box
office?"
19. Judgment. Being an all around
man of large experience in varied lines
of effort, believe my opinion as to
questions of policy, etc., should be
of value.
20. Energy. I have never been idle
and cannot be. I am still young in
spirit if not in years and full of en-
ergy. I yearn to work- I feel I have
something to contribute to the world,
and I want to make myself useful.
1. Seventeen years in pictures.
2. An artist. Painter for exhibition.
3. Photographer. Took n i n e t e e n
prizes in one year.
4 Actor. Also produced several
operas.
5. PubUcist. What I did for Valen.
tino, Moreno and others I can do for
anybody.
6. Literary Man. Library of 4000
rare editions. Over 400 novels for the
screen in synopses.
7. Critic and Reviewer- Have re-
viewed during past 17 years hundreds
of pictures for publication.
8. Writer and Author. Have writ-
ten seven published books.
». Editor in chief of several leading
fan magazines for 15 years.
Director and Producer. Wrote, di-
rected, edited and produced five pic-
tures.
11. Technical Director. Have designed
and built sets. Understand lighting
values.
12. Titling. Have on hand over 2000
main titles never been used. Have
facilities from which subtitles are made.
13. Continuity writing. Believe can
build screen story so that director
would have nothing to do but follow
script.
14. Lawyer. Practiced law for fifteen
years. Wrote column on law for year
on Brookljm Daily Eagle.
Salary is no object, except that the world is too prone to accept a man at
his own estimate. Let the salary be small, even as low as $250 per week, until
I can prove that I am worth more.
Box 20. The Film Dafly
Ambaaaador Hotd, Los Aogalai, Calii.
Richanl A. Rowland
Prcscntt
A GEORGE nTZMAURICB
PRODUCTION
^ROSE OF THE
GOLDEN WEST'
with
MARY ASTOR and GILBERT ROLAND
Adapted by Bets Meredyth
From the story by Minna Caroline Smith
and Eugenie Woodward
m
IIIUT mriOMMI YEiA!
USTEM JO REAfOH
■••'TJ in tomomwi'SlmT)a%
7AeHi¥S?kPiU
oyPILMDOM
ALL THE NEWS
ALL THE TIME
VOL. XLI No. 74
Tuesday, September 27, 1927
Price 5 Cents
Turned Tables
Ox IC luindred million dollars
is the building budg-ct
drawn up tor coml)ination
l)i(.ture and vaudeville theaters
by major circuits this year. Here
is the best sort of indication of
how the proponents of the
combination formula in enter-
tainment look upon the future.
While the finest of the so-
called motion picture theaters
are gravitating daily toward
vaudeville disguised as presen-
tations, vaudeville houses are
turning the tables, extending
their activities into the picture
field, stressing films as the bul-
wark of their shows and giving
as much attention to picture val-
ues as the picture theaters are
giving toward vaudeville names.
Not So Slow, After All
Vaudeville interests, slow to awak-
en to the fact that the parade had
left them pretty much behind, have
not been entirely asleep after all.
They were smart enough to realize
that vaudeville was not a sufficiently
strong enough attraction to pack
their theaters and so pictures were
seized upon to add zest to the bill.
Backing the decision to the limit
comes the new construction program
totaling these many millions.
On the other hand, the picture the-
ater which admittedly has in its grasp
the one successful element which
vaudeville needs to revive a dodder-
ing business, picks what vaudeville
relegates to second running, places
it in a key position and permits the
film — the fundamental attraction of
all picture houses — to go abegging.
"U" Won't Merge
From "Uncle Carl" through
Beno Rubel as mouthpiece comes
word that Universal won't merge. In
this day and industry when inde-
pendence is largely talked of in the
abstract, there is a real kick in dis-
covering one organization at least
that proposes to remain that way.
KANX
D[POSIT D[MANDED f OR I Loew's Houston House First of
SERVICEJI IN SUIT Chain to Be Built in South
Baltimore Exhibitors Seek
Injunction to Force
Exchanges to Serve
Washington — Right of credit com-
mittees of Film Boards of Trade to
demand a deposit from an exhibitor
before specifying him as entitled to
film service is at issue in action
that is brought in Supreme Court of
the District by James E. Hartlove,
Baltimore exhibitor. The case is ex-
pected to set a precedent.
Hartlove asks the court for a man-
datory injunction to compel the
(.Continued on Page 5)
EXHIBITOR'S DUTY IS TO
BUYRIGHTJICHEYSAYS
Detroit — It is the exhibitor's re-
sponsibility to buy right, just as it is
the salesman's or manager's business
to sell right, and contracts should
not and will not be changed once they
are made, H. M. Richej', businp^s
manager of the Michigan exhibitor
unit, declares in declaring to mem-
bers that "inefficiency on either side
is inexcusable.
"You can't exQect to pay one com-
(Continued on Page 2)
Hubbard with M-G-M
as Associate Producer
Culver City — Lucien Hubbard has
been signed to a M-G-M contra'-t i)v
Irving Thalberg. as associate pro-
ducer and will have as his first as-
signment the production of "Rose
Marie," adaptation of the musical
comedy of the same name. Hubbard
is personally doing the adaptation
and continuity for this feature, which
Edmund Goulding will direct, with
Renee Adoree in the featured role.
For the past five years Hubbard has
been associated with the Paramount
company as a producer.
New B'way House
Erection of a theater and
hotel on the site of the Astor
Hotel is reported to be planned.
Arrangements for financing of
the project are being discussed,
with indications that favorable
action on the part of the finan-
cial backers may be expected.
Details of the proposed the-
ater are not divulged. At the of-
fices of the corporation con-
trolling the hotel it was stated
yesterday that nothing was
known concerning the reported
project.
PATHE CONSOLIDATING
SALES ORGANIZATION
Philadelphia — Consolidation of the
'athe and P.D.C. sales forces
throughout the country is being com-
pleted by Pathe. The new program
will eliminate the dual management
plan put into effect at the time of the
absorption of P.D.C. by Pathe. The
first step in the consolidation plan
was taken here.
.\t the time the two forces were
{Contintied on Page 2)
Paramount Uses Plane to
Speed News Film Arrival
Ship to shore service by airplane
was utilized by Paramount News to
effect "the fastest trans-Atlantic ship-
ment ever made," in getting to the
screen films of the American Legion
parade in Paris. In announcing the
beat, Paramount states the shipment
was accomplished in just six days.
(Continued on Page 5)
Baltimore Sympathy Strike
Fails to Materialize
Baltimore — Sympathy strike of
musicians affiliated with American
Federation of Labor emploj'ed in
neighborhood houses here where
operators not affiliated with A.F.L.
are employed did not materialize.
Henry Mayer, president of the Balti-
more Musical Union could not be
reached Saturday, it is said and it
was announced at their headquarters
{Continued on Page 2)
Opening Changed to Oct. 1,
City Has Added 8,000
Seats Since Jan. 1
Houston, Tex. — Loew's theater,
now nearing completion here is the
first of a chain of southern hou«es to
be erected by Loew's, Inc., in the
near future, Lionel Kcane. southern
representative, stated while in the
city. Loew's Dallas house, the Mel-
ba, is sub-leased from Publix.
Oct. 1 is the new date for opening
of the local house built at a reported
cost of $1,500,000. Originally, it had
been planned to open the theater
.Sept. 24. Announcement of the open-
ing ceremonies and house staff is
to be made on return of Keane to the
city.
The Loew theater will De the third
large house to open in Houston
since January, the Metropolitan and
Kirby (both owned by Publix) hav-
ing been opened since that time. The
Loew will bring the number of seats
(^Continued on Page 2)
Musicians Strike at
Three Tacoma Houses
Tacoma, Wash. — In an effort to
force the management of the Colo-
m'al, Rialto and Blue Mouse to in-
stall orchestras, the nmsicians' local,
has called out organists from these
three houses. The other West Coast
house, the Broadway, which has an
orchestra, has not been affected.
Other locals, operators and stage-
(Continued on Page 3)
S.M.P.E. SEEKS MORE
SYMPATHETIC MEMBERS
Lake Placid, N. Y. — The fall meet-
ing of the Society of M.P. Engine-
ers opened yesterday at the White
Face Inn with an address of Willard
B. Cook, president of the S.M.P.E.
in which he urged upon those pres-
ent the necessity for new members
"who are in sympathy with the ob-
jects for uhich this .Society was
formed." In this regard, Cook stressed
the point made editorially by THE
FILM DAILY yesterday.
"The activities of the Society are
wide in scope and we are very liber-
al in our rcf|uirements for member-
(,Continucd on Page 5)
M. P. Club Meeting
Organization work of the M.
P. Club of New York will be
speeded at a meeting to be held
at 6:30 P.M. Wednesday at the
Astor. The meeting, called by
Al Lichtman, is open only to
those who have filed their ap-
plication with check for a
charter membership in the new
club.
THE
;%g»i;
DAILV
Tuesday, September 27, 1927
KTHEi
34eHl¥if km
«/'FILMDOM I
Vm WW^^'^LLTHE HEWS
rl^»"^^ALLT«E TIME,
Vol. XLI No. 74 Tuesday. Sept 27. 1927 Price 5 Cents
lOHN W. ALICOATE
Publisher
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y.. and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Pul)lisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau. Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York. N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign. $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday,
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel: 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London. W. I. Ber-
lin— Lichtbildbuehne, Friedrichstrasse, 225.
Financial
Quotations
*Am. Seat. Vtc. . .
*Am. Seat. Pfd...
*BaIal)an & Katz..
*Bal. & Katz Vtc.
Eastman Kodak . .
tFilm Inspection..
♦First Nat'l Pfd..
Fox Film "A". . . .
tFox Theaters "A"
Intern'! Project. . . .
Loew's, Inc
ttLoew's, 6s 41ww.
ttLoew's. 6s41x-war
M-G-M Pfd
M. P. Cap. Corp.
*Patbe Exchange. .
♦tPathe Exch. "A"
ttPathe Exch. 7s37
Paramount F-P . .
Pnramnnnt Pfd. . . .
ttPar.Bway.S^sSl.
"*Roxy "A" ....
Units
Common . .
Bros
Stan. Co. of Am. .
tTrans-Lux Screen.
Univ. Pictures . . .
♦ Univ. Pict. Pfd..
tWarner Bros. . . .
Warner Bros. "A".
High Low Close Sales
47
48
60
7354 .-••
170 167K' 168
*Roxy
**Roxy
Skouras
6H
6'A
6/
. 100
68'/,
67-^
68
W'A
18/2
18/2
8
5454
55^
54
104
1037/,
104
99-4
99/,
994^
247/g
247/s
247/,
8/2
&'A
8/
4
21'/^
94'^
94
94
108^8
1063^
1067^
120%
120
120
101
101
101
34
32
37
35
12
11
,
40
40
40
6654
66
66 >4
4
4
4
30'A
30
30K
101
20 '4
18-4
18>4
30
28^4
2854
1,700
900
1,866
3,600
1,300
8
11
100
600
17
17
200
2
100
300
2.666
9,400
Loew's Houston House
First of Chain
(Continued from Page 1)
added since the first of the vear to
nearly 8,000.
Until a year ago the Majestic (an
Interstate house) was the only the-
ater which laid claim to architectural
grandeur in Houston. The Queen
theater (Publix house), with a seat-
ing capacity of less than 1,800, was
the leading picture theater here.
There are few cities the size of
Houston that can boast four theaters
of the standard of the Metropolitan,
Majestic, Kirby and Loew, accord-
ing to theater officials who have vis-
ited Houston recently. R. E. Crebill,
manager of the Publix de luxe houses,
was here last week and said that
Houston is the only city on the
route from Buffalo to Atlanta to
Houston that has two Publix houses
ranking with the Metropolitan and
Kirby. He said that although many
cities on the "A" circuit of Publix
have houses with larger seating ca-
pacities, no two theaters in these
cities can equal the Kirby-Metropoli-
tan combination.
•Last Prices Quoted ""Bid and Asked (Over
the Counter)
tCurb Market ttBond Market
NOTE: Balaban & Katz is listed on the
Chicago Board; Skouras on the St. Louis
Stock Exchange and Stanley in Philadelphia.
AMALGAMATED
VAUDEVILLE AGENCY
Attractions for
Picture Theatres
Standard Vaudeville Acts
1600 Broadway, New York City
Phone Penn. 3S80
Pathe Consolidating
Sales Organization
■ (.Continued from Page 1)
kept intact, while the Pathe manager
was placed in charge of short fea-
tures, the P.D.C. manager in charge
of features and an office manager
was appointed at each exchange.
Under the new plan, one manager
is to be in charge of each branch,
with the sales force trimmed to cor-
respond to the needs of each partic-
ular exchange.
Baltimore Sympathy Strike
Fails to Materialize
(Continued from Page 1)
that all their men were at work and
that there had been some mistake
about the previous announcement in
which Mayer is reported to have said
that A.F.L. musicians would be
ordered out of houses employing in-
dependent operators, if differences
with Union Local 181 were not
settled by Saturday.
Tiffany Sales Manager on Trip
General Sales Manager Ed. J.
Smith of Tiffany is on a short visit
to six Tiffany exchanges where
booking deals are under way.
Exhibitor's Duty
is to Buy Right
(Continued from Page 1)
pany top notch prices for film and
buy the rest of your film for noth-
ing" he warns.
"The justification for that statement
is contained in the fact that today
with many of the companies inter-
affiliated, with selling competition the
keenest for years, if you are foolish
enough to pay one company higher
prices than you can afford in order to
get the program or to get one or two
pictures, it isn't long until every
company in the building knows about
it and, having a couple of special
pictures they feel are just as good,
have a right to expect the same
money for their pictures. Their
home offices have a right to expect
the managers to get these prices, and
probably tell them so. Then when
they come to you and ask, and insist
and refuse to take a contract unless
they get these prices, a loud howl
goes up and the cry is that you are
being held up when in some instances
it is entirely the exhibitor's fault for
putting the managers in that position.
"I have in mind a certain exhiliitor who
has this year paid the most unreasonable prices
imaginable for a certain group of pictures,
who told me that, since he signed the con-
tract, everyone wanted those kind of prices
and he couldn't understand why they couldn't
understand that if he paid that much for
all his pictures he would go broke. It wasn't
so tough to figure out.
"Good, reasonable prices for pictures must
be paid by the exhibitor. But the exhibitor
that falls for the applesauce that you have
to buy some pictures that you lose money
on to keep up the prestige of the house is
in the same class with the fellow who thinks
he can invent perpetual motion, round
squares, smoke compressers, etc.
"If you know anything about racing you
know that the one thing the owner of a horse
fights against is getting his horse marked too
low. Theater owners cannot afford to get
marked too high. There is a happy medium
that must be maintained, if both producer
and exhibitor are to be successful.
"It shouldn't be so difficult to figure out
just what you can pay for pictures. You
know what the "nut" is, what the "gross"
is and what your "net" has been. Stick to
that and you won't be doing any one much
of an injustice. For once you have agreed
to pay a certain price and have a contract.
That contract will not be changed even if you
go broke. And it shouldn't. It is your re-
sponsibility to buy just as it is the sales-
man's or manager's business to sell. In-
efficiency on either side is inexcusable.
100%
Entertainment
Meighan Returning to Coast
Thomas Meighan will return to
Hollywood the middle of October in
order to begin work on his next for
Paramount, which is scheduled to
start Nov. 15. The picture niav re-
quire some location work in the East.
LIBRARY SCENES
of every description for Dramatic, In-
dustrial and Educational Producers.
Negatives of Dramatic Punches. Fires,
Floods, Wrecks, Explosions, Warfare,
Crowds, Riots, Clouds, Boats, Aeros,
Trains, Animals, Notables, 'Sports, Sci-
ences, Industries. Etc., Etc.
GENERAL FILM LIBRARY
(Morris J. Kandd)
117 West 46th St., N. Y. C.
Bryant 4417
ORMONT and
CHADWICK productions
PATHE NEWS
considered the
class of the field in
Chicago
Chicago, IlL
Sept. 26, 1927
Ray Hall, Editor,
Pathe News, N. Y.
The Orpheum Circuit attempt
to offer their public the best in
entertainment either vaudeville
or pictures. That is why we
have continued to play PATHE
NEWS these many years. We
consider PATHE NEWS the
class of the news reel field.
Ascher Levy,
Orpheum Circuit
Times- Square Drapery
and Upholstering Co.
Specialists In Theatre Work
160 West 4Sth St.- Bryant OII4
HENNEGAN
Program
Covers
special Designs for
all Holidays.
Write for Samples
The HENNEGAN CO.
Cincinnati, Ohio
If You Are in the*
Market for Any Kind of
MOTION PiaURE
APPARATUS
CONSULT US AND SAVE
MONEY
SEND FOR OUR PRICE LIST
luiuoacHBys
▼▼no West 32'*St..Ncwyork.N.y.^^
IPhont Penna. 0330 ||
Motion Picture Department I
U. S. and Canada Agents for Debrie I
paramount news scoops
entire news reel field by
one whole day with amer-
ican legion in paris film!
THE WORLD: MONDAY. SEPTEMBER 26, 1927.
q From pages of N. Y.
World, Times and other
leading newspapers hail
most brilliant news reel
beat of the year !
Manhattan Legionnaires Keeping Step in Paris
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ment ever KiajJe_^jvas ^accggi-
pUshed yesterday^ whgn^£ajausWVUif
]S'e ws ~ woriiTH g with the Associated
Press, transferred 400 f6et of lUm,
showing pictures of the American
Legion parade In Paris a week ago
to-day The film was taken by
seaplane from the United States
liner Leviathan, getting them here
In time to show them In local
theatres last night.
~ The seaplane, a Curtlss Seagull,
piloted by H. I. Wells and with S.
•H. Mackean of Paramount News as
passenger, left Nantucket yesterday
afternoon at 2.30 o'clock and met
the Leviathan about 100 miles east
of Nantucket Lightship. They cir-
cled above the ship several times.
George Ercole, Paris camera man
for Paramount, then dropped an
airtight metal box, containing six
tins of films, -Into the water. The
box was attached to a rope 100 feet
long, equipped with twenty cork
floats. The plane then landed,
circled the ship, located the string
of cork, hauled It aboard and took
off again for New York.
The seaplane landed at West 96th
street, Hudson River, where It was
met by a fast automobile. The films
were rushed to the various thea-
tres, arriving at 9.30 las1;<nlght. The
picture above shows the New York
delegation marching in the Legion
parade to the acclaim of the
Parisians
^Paramount News pictures of American
Legion Parade in Paris on screens of Paramount, Rivoli,
Rialto, Loew's State Theatres, New York, at 9:30 P. M. Sunday,
Sept. 25 —just six days after event took place in Paris ! ^ In
Chicago theatres, Monday, Sept. 26. In San Francisco, Tues-
day, Sept. 27, beating field by one whole day!
New York Times
N. Y. Herald-Tribune
N. Y. Daily News
paramount
news— a new
and greater
news reel
on the job!
THE
uesday, September 27, 1927
-c^^
DAILY
And That's That
^1^^ By PHIL M. DALY
IT would have taken more than a
fallen arch to keep Lowell Cal-
ert away from Educational's party
or Dorothy Dcvorc. Cal was there
ith his good old smile. He denies
he bothersome pedal is due to a blow
m the head.
Earle H amnions, A. S. Kirkpat-
ick, Capt. McBaines, R. C. Wilson
ind Harvey B. Day were on hand to
telp Gordon White pep »p the party.
1 formidable group of executives
cho furnish the answer to Editca-
ional's success, and regular enough
0 guarantee everyone a good time.
At last we have discovered why
)ress agents and "lublicity men live
;o cheaply while traveling — they
arrv their own bunk.
What chance has the picture in-
lustry nowadays, when even a tooth-
jaste advertisetnent insists "Fight
'he Film".
She is so dumb that she thinks
'Yankee Clipper" is a barber; "Uncle
Fom's Cabin" is a stateroom; "Win-
linij of Barbara Worth" was a fa-
iious event in turf history: "Kid
Boots" is children shoes; "Whispcr-
npf Wires", a new song hit.
All filmdom is extending congra-
fnlations to Noi'ma. Shearer and
(n'iug Thalberg on their scheduled
vedding Thursday.
Wallace Walthall of Enterprise
■vouthern distributing firm, is all
^niilcs since he was told he would
have distribution of "A Light in the
Window." in which his brother,
Hciirv B. Walthall stars.
Paramount Uses Plane to
Speed News Film Arrival
(Continued from Paqe 1)
The plane met the ship 100 miles
3Ut.
In addition to this feat Paramount
N'ews delivered to the Associated
Press 280 prints of the -Tade pic-
;ures 17 minutes after the negative
ivas received at the Paramount News
aboratory in New York City. These
pictures were shipped all over the
ountry by night mail. These news
Dictures were shown in the New-
York theaters a full day before the
steamer that brought them could ar-
rive in New York.
Joe Rock Here
Joe Rock, head of production for
Sterling has arrived in New York
jfor a short stay, during which time
Ihe will confer with Henrv Ginshertr.
president, and Irving L. Walenstein.
iCoast representative, on future pro-
iduction.
Leonia, N. J. Ononing Thursday
Leonia. N. T. — With John Pollack
of the Keith-Albee forces as master
of ceremonies, the new Leonia o"pns
Thursday. It is a combination house
seating L200. Leonia Theater Corp.,
is owner.
Deposit Demanded for
Service Hit in Suit
iCo}Uiuut\l from Page I)
Washington Film Board and the
members of its credit committee to
serve him films. This has been re-
fused, it is stated, unless he deposits
$500 with each exchange from which
he seeks service.
Hartlove took over the house from
his father and was told he must as-
sume outstanding contracts, if he de-
sired film service without posting a
deiiosit. This, he savs. would nec-
essitate posting of $6,000, which is
claimed to be an arbitrary and nro-
hibitive figure. It means in effect,
according to the complaint, that he
must assume the contracts or be
forced out of business.
There is no provision in the uni-
form contract for demanding a de-
posit from the exhibitor, according
to the complaint which states "there
is not a motion picture theater in
Maryland with which defendants, or
any of them, are doing business on
the basis of requiring a $500 deposit
as a pre-requisite to forming con-
tracts for the film service."
Musir«ians Strike at
Three Tacoma Houses
(Continued from Page 1)
hands which usually stage a sympa-
thetic walkout, have given . no indi-
cation of any dissatisfaction, and the
houses arc operating without music,
save for the Blue Mouse, a Hanirick
house which has A^itaplione. Hamrick
is placing all \''itaphone bills to obvi-
ate the difficulty.
The managers show no signs of
weakening in their refusal to accede
to the demands, on the grounds that
they could not operate at all under
these conditions. It is alsc" reported
that the theater managers will insist
upon a reduction of the present mini-
mum for organists $90. to $75. as
the scale is operated in Seattle.
Harold Lloyd 111
Suffering from a severe cold which
he contracted last week while work-
ing near the East River. Harold
Llovd is confined to his bed.
FBO Realigns Divisions
Lee Marcus, general sales man-
ager of FI50, has made several
changes. C. K. Penrod, division man-
ager in Indianapolis, will be in
cliarge of the Indiananolis, Kansas
Citv, St. Louis. Des Moines, Sioux
Falls. Omaha, Milwaukee and Min-
neapolis. Cleve Adams, with head-
quarters in Chicago, will be in charsre
of the Pittsburgh. Cleveland. Cin-
'''iinati, Detroit. Memphis, Oklahoma,
Dallas and New Orleans.
Paramount Worker Hurt
Boston — Miss \''irginia Tickcl,
transferred here from Southern En-
terprises, Atlanta, to the Paramount
exchange, was struck by an auto en
route to work and is at the Charles-
town hospital.
Boston Reopening Oct. 1
Boston — The Washington Street
will reopen Oct. 1 after remodeling.
Today at S. M. P. E.
Lake Placid, N. Y.— The
second day's program of the
fall S.M.P.E. meeting follows:
9:30 Papers.
"Experiments with Various Light
Sources and Panchromatic Emulsions"
by A. C. Downes, National Carbon
Co., Cleveland.
Report of Standards and Nomencla-
ture Committee.
Announcements of new apparatus by
the following manufacturers:
Brenkert Light Projection Co., De-
troit, Mich.; Dworsky Film Machine
Corp., New York, N. Y.; Eastman
Kodak Company, Rochester, N. Y. ;
Edison Lamp Works, Harrison, N. J-;
Hertner Electric Co., Cleveland, Ohio;
International Projector Corp., New
York, N. Y.; Victor Animatograph
Co., New York. N. Y. ; Duplex M.
P. Industries, Inc.
The above and other apparatus will
be on exhibition during the convention.
Open Forum — Questions and sug-
gestions are invited regarding the wel-
fare of the society and the motion
picture industry.
12.30 Luncheon.
2:00 See program of arrangements
and bulletin board notices.
S.M.P.E. Seeks More
Sympathetic Members
(Continued from Page 1)
ship in our organization", he said at
one point. "We are not in urgent
need of increased membership but
we welcome new members who arc
in sympathy with the objects for
which this Society was formed.
"About 80 firms or organizations
have membership in the Society of
M. P. Engineers, and we may with
confidence assert that we are fairly
representative of the technical part of
the motion picture industry. As a
result, there is hardly a department
of the industry that is not benefited
by the activities of our Society. How-
ever, this is not as well known as it
should be, and in spite of its import-
ance, the Society is numerically small
and comparatively imknown to a
large number of people who are eligi-
ble for membership and who would
be benefited thereby.
"I earnestly request all members
of our organization to do whatever
they can to have the industry as a
whole realize what we are doing.
Speak a ijood word for the Society of
M. P. Engineers whenever you can
and assist in every possible way to
show the entire industry why this
organisation should receive their full
supi)ort. Wc wish the attendcncc
at our meetings to be as large as pos-
sible and we feel that every organiza-
tion, that sends a representative tn
attend our conventions will be well
repaid."
One of the highlights was the re-
port of the Committee on Progress
bv Carl E. Egeler of the National
Lamp Works, Cleveland. In it,
Egeler discussed the new develop-
ments in the technical field and gave
in each case a brief analysis of their
effect on the industry in its various
phases.
A. C. Hardv, professor of physics
at the Massachusetts Institute of
Technology read a p?vper on "The
Requirements of Correct Tone Re-
production in the Recording of Sound
Motion Pictures." He -said cxperi-
nieiits in ijic field of sound and mo-
tion pictures had called forth the best
elforts of those versed in the science
of physics >and photography "Ap-
plication of the methods of photo-
graphic research", he said, "have
made it possible to choose the least
troublesome and most faithful form
of sound record which can be im-
pressed on a strip of film. Now by a
|)hotographic process similar to that
by which the picture itself is recorded
on the sensitive film, the accompany-
ing sounds with all their fine shad-
ings and overtones image themselves
on a scries of transverse lines of
variable length on the film. In the
theater this film passing through the
projection machine throws an evei-
changing shadow pattern on a light
sensitive cell which by its response
controls the electrical system for re-
producing the sounds."
A compliment to motion pictures
as an agency through which the cause
of medical research has been ad-
vanced was paid by H. Rosenberger
of the Rockefeller Institute of New
York who said:
"The motion picture is found again
in the yanguard of scientific re-
search. In the hands of skillful mi-
croscopists motion pictures are re-
vealing the nature and habits of those
living bodies which are too small to
be seen by the naked eye. By its
domination of time it is possible to
slow down a change or a movement
which is otherwise too rapid for us
to study or to speed up a series of
seemingly meaningless slow motions
into an understandable activity. By
such means as these the secrets of
nature are being unfolded and the
causes and prevention of disease are
being learned. The adaptability of
motion picture records for exhibition
to large groups of people, make them
unique in their usefulness for research
and educational purposes."
The Fox-Case Corp. have had a de-
monstration of Movietone last night
which was preceded during the day
by a discussion of some of the tech-
nical aspects of the device. E. I.
Sponable, technical director of the
Fox-Case Corp. delivered the talk.
Today a number of important
e(|uipment manufacturers will make
announcements of new apparatus. In
the morning there will likewise be
held an open forum.
Christie Sues to Protect "Tillie"
Legal proceedings were instituted
yesterday in the Federal District
Court at Boston by the Christie Film
Co. through its general counsel in
New York, .'\rthur Butler Graham,
against the Paramount Manufactur-
ing Co., a Boston concern. Irving R.
Green and Maurice M. Green who
are said to be in charge of the Para-
mount concern, and Don DeMatteo,
a Boston laboratory expert. It is
alleged that Christie purchased all
existing rights in "Tillie's Punctured
Romance" from Marie Dressier and
that the defendants in the Boston
suit acquired negatives or prints of
the production without authority
which were then produced and sold
in the form of "duped" prints. All
legal means will be taken by the
Christie and by Paramount which
will distribute a new %-ersion to pre-
vent any showings of the old produc-
tion in the United States or abroad.
DAILY
Tuesday, September 27, 19
YEAR BOOK TOPICS
1. HISTORY
2. CONTENTS
3
4
5
6
7
8.
9.
10.
11.
12.
13.
14.
15.
16.
OUT
IN
JANUARY
No. 2
PUBLISHED
i BY
SiP^'i FILM DAILY
No. 2
YEAR BOOK CONTENTS
CAN you spare a little 2 by 6-inch corner of your desk?
If so, we will stage a miracle act that will perform for
you every working day of 1928. From that space you
can take, by a simple flick of your hand, any information
you want on any phase of the picture business. Standing
on that small space, the 1928 FILM YEAR BOOK is at
your elbow, giving you instantly complete, authentic data
covering every angle. / .
What information do you want? In the index we find
five pages of approximately 500 separate listings. From
Accessories to World Markets. Everything in between.
Only by reprinting the complete index here could we bring
home to you the exhaustive way the entire field has been
covered.
Production data — directors' work — independent market
— theater lists — financial tables — ^buying guide — foreig'n
summary — just a few high spots of a complete reference
work.
DAILY TIPS WHICH MEAN DOLLARS FOR SHOWMEK
"Painting the Town"
(Universal)
Discovered an old car which has
just been painted in bright colors
with Sherwin-Williams new car paint.
Sherwin-Williams have been tied up
nationally with this picture and so
the car was a natural advertising
angle. With banners advertising the
picture and the paint, the car cruised
about the city. Four pretty girls
rode in it and gave out sample bags
of peanuts, another good angle on this
picture since the hero is a great lit-
tle dispenser of "goobers." — Marvin
Atlas, Lumberg, Niagara Falls, N. Y.
"Tell It to the Marines"
(M-G-M)
One thousand cards, showing the
half head of Chaney were printed,
the copy matter reading: "Anyone
presenting the full head of Chaney
at the box-office will be admitted
free." In the 1,000 printed, only
1,000 heads were possible — it took
two cards to make the complete
head.' — Emory Hoover, Luna, Lo-
gansport, Ind.
"Three Hours"
(First Nat'l)
Each day a picture of Miss Grif-
fith, in a characteristic pose taken
from one of her pictures, appeared in
the newspaper, and the contestants
were required to name the photoplay
from which the pose is taken. At
the end of the week, the contestants
wrote a 100-word essay, using the
various picture titles in the composi-
tion.— John Crovo, Metropolitan, At-
lanta.
Exchange Cooperation
DIRECT aid from an ex-
change in the origination
of publicity on big features
proves a welcome assistance to
the exhibitor. The latest ex-
ample is the Advertising Truck
on "The Big Parade." It was
used to big advantage by J.
Fred Osterstock of the Wilmer
& Vincent theaters at Easton,
Pa., who was so pleased that
he wrote to "Bob" Lynch,
Philadelphia M-G-M manager,
to thank him "for setting an
example that the other big dis-
tributing companies could prof-
itably follow."
"Wolf's Trial"
(Universal)
Through "The Democrat-Her-
ald," announced a "mutt" contest
and parade for which there were
three prizes for the best dogs in line
and one for the worst. A clothing
store provided the first prize in the
shape of worth of credit on any suit
in the shop; the second prize was a
pair of , shoes donated by a shoe
store; and the third prize a football
from a local sporting goods shop.
The theater gave a two months'
pass to the owner of the worst dog.
The proprietor of a candy store in-
vited the winners to a treat "on
the house." Every kid in parade
was given a ticket. — Barney Ken-
worthy, Globe, Albany, Ore.
Theater for Mt. Vernon, O.
Mt. Vernon, O. — Harry V. Smoots,
owner-manager of the Vine, has
bought a site on Fayette St. Wash-
ington Court House, on which he will
build a 775-seat picture house. The
building will cost $80,000, and will
be completed Dec. 1.
Youngstown, C, House Changes
Youngstown, O. — The Downtown
Amusement Co., G. F. Hammond,
president, has taken over the Prin-
cess from the Renner Realty Co.,
Morris Weintraub was former lessee
of the house.
Akron House Reopened
Akron, O.- — G. D. Alexander has
opened the Knickerbocker, closed for
the past four years.
Rourke Buys Horicon, Wis., House
Horicon, Wis. — John W. Heft has
sold the Pastime to Walter Rourke
of Waukesha.
Eiles Leases Sheboygan, Wis., House
Sheboygan, Wis. — Gilbert Eiles has
leased the Butterfly and will open
the house soon. Universal is build-
ing a house here.
House Expected to Open Christmas
Racine, Wis. — S. and M. Corp. will
open their new $50,000 combination
house Christmas Day.
830 Seater for Fennimore, Wis.
Fennimore, Wis. — Plans have been
completed for the erection of the
new 830 seater to be known as the
Strand.
Remodeling Perry, la., House
Perry, la. — Youngclass and Latta
announced that they will completely
remodel the Grand which they re-
cently purchased from G. L. West.
Ramsaye Buys Mt. Vernon, la.. House
Mt. Vernon, la. — A. J. Ramsaye
has purchased the Garden and will
completely remodel the house.
Improving Colfax, la.. Theater
Colfax, la. — Walter Carroll is mak-
ing a number of alterations and im-
provements at the Star.
Managing Grand Forks Houses
Grand Forks, N. D. Bennie Berger.
owner of the Metropolitan, Strand
and Orpheum, has appointed G. Gor-
don manager of the three houses.
Jk fiistin a long line of money makers
ROD LA ROCQUE
fNE FIGHTING
EAGLE
Adapted by Douglas Z. Doty from " The
Adventures of Gerard" by A. Cohan Doyle.
Supervised by C. Gardner Sullivan
A DONALD CRISP PRODUCTION
nEEl lIlE Bill
NONET GROUP
OF PATHE— DE MILLE HITS
HERE'S an illustrious member — Rod La Rocque in *'Tlie
Fighting Eagle" one of the biggest money getters in the
Big Money Group. Endo^ved Avith every attribute that makes
for popularity. A knockout with the men and the idol of
the women. He's a real champion as a money-getter.
"One of the most delightful pictures of the year, a notice to the
trade of big and fine things to come", sa^s M. P Today — "Thrill-
ing fare", Detroit Evening Times — '' A picture play of delightful
heroics", N. Y. Mirror— "Donald Crisp Kas handled this chronicle
with imagination", N. Y. Times — "You will like The Fighting
Eagle", Detroit Free Press.
Pathe Exchange, Inc.
Oe Mille Studio pictures - Pathe news
TNAOK V^ J^ ^f MAN
Rathe' Westerns - Path£serials - Pathe'comedies
Member of Motion Picture Producers and Distributors of America. Inc. Will H. Hays. President
T.ita.-v.it^r^.nnl r^nonn.At-InH. 1 1 A \\^ A A £t.\- C? * W ■\X 'X'' I i^_
LISTiM TO REAfOI
^e NEWSPAPER
^yplLMDOM
A
ALL THE NEWS
ALL THE TIME
^L. XLI No. 75
Wednesday, September 28, 1927
Price 5 Cents
Safety First
/% XY meclianical contrivance
/A tliat aids in safeguarding
the public in the theater
nerits serious attention from
very exhibitor. There is no
nore important consideration in
It. use management than safety.
le point is so clear that an ex-
)osition of arguments in its fa-
or seems silly.
There is now being marketed
he Sentry Safety Projector, an
;lectrica!ly-controlled metallic
lowser which automatically
Irops in front of the projector
iperture when something goes
miss. A number of insurance
:ompanies, which frown on re-
luction of rates as a matter of
)usiness, have agreed to cut pre-
niums in theaters using this de-
ice.
A Recommendation
DISTRICTS ONLY B[ING
CONSOLIDATED BY PATHE
Combined Management is
Planned in Few Branches
Says Phil Reisman
Only district maiinorcrs are con-
cerned in consolidation of the Pathe
sales force, save in a few instances,
Phil Reisman, head of distribution
stated yesterday.
There has been gained, he asserted,
a false impression that the company
is eliminating a number of managers,
changing its policy to place one man
in charce at each branch. This is
incorrect, he says, for, except in
about six or seven instances, both
(Continued on Page 3)
We recommend a test of Sentry
(luipment for two reasons: In pur-
>o,se, it helps maintain the public's
onlidence in the theaters it attends
iiid in price, it falls within the range
if exhibitors far and wide.
Venice on Broadzoay
.\n hour and a half spent with
ohn Eberson yesterday proved
nighty well spent. Thirty-two years
n the theater construction field have
nriched this architect with an ex-
enence of wide variance. One of
lis pet ideas is a real atmospheric
heater on Broadway. He thinks a
v'enetian type of house, interior and
■xterior, would whet the palates of
he picture-goers along the big street
uid estimates a 4,500 seat theater
vould hit about right. Eberson be-
ieves the present day trend in the-
iter building has resulted in settings
Ahich are too vast, too ornate and too
inpressive for pictures. That is why
u leans toward the atmospheric the-
iter where a homey, restful atmos-
phere prevails.
.•\iiother big house on Broadway
nay result in cluttering the avenue,
jut can you imagine the reaction of
,)lase New Yorkers to a theater built
like a doge's palace right on the main
»tem?
"loves of Carmen"
Exotic, vibrating Dolores Del Rio
does a Carmen against a colorful,
-omantic background and gives an-
ther demonstration of her capabili-
:ies. Her Carmen is played to the
ast quiver. Write "Loves of Carmen"
lown for plenty of box-office.
KANN
RELIGIOUS GROUPS IN
MOYEEORBETTEREILMS
New York — Raising of screen and
stage standards, through support for
the good production and ignoring of
the bad has been undertaken by the
three major religious groups of
America, Protestant, Catholic and
Hebrew, through the Church and
Dramas Ass'n, which has just issued
the first of its weekly guides to
worthwhile pictures and plays. This
service is directed to people, whether
within or without the churches, who
(Continued on Page 3)
Skouras Bros. Start Expansion
Program Outside St. Louis
Loew's Innovation
Change of policy of Loew
houses of Greater New York
for showing of "The Big Par-
ade" and "Ben Hur" is being
considered by officials of the
circuit. Under the plan, the
pictures would be booked in for
week stands at advanced prices.
A further innovation being con-
sidered is elimination of vaude-
ville acts during the runs.
NEW EQUIPMENT PROVES
S.M. P. E. MEET KEYNOTE
Lake Placid, N. Y. — New equip-
ment and technical progress featured
the second day of the fall meeting
of the Society of ^LP. Engineers,
which continues here until Thursday.
Announcements of new apparatus by
a number of manufacturers, and an
open forum on the industry's prog-
ress were the chief developments
yesterday.
New equipment announces yester-
(Continued on Page 2)
40 Cities in Broadcast
Chain of Loew's M-G-M
Sixty stations in 40 cities will be
linked in a national broadcasting
chain which begins operation next
month under combined management
of Loew's and M-G-M. Cities in-
cluded in the chain which will be the
third big system in the United States,
are: New York, Newark, Paterson
and Trenton, N. J.; Philadelphia,
Baltimore, Washington, D. C. ; Cin-
cinnati, Charlotte, N. C.; Wheeling,
Pittsburgh, Cleveland, Columbus,
(Continued on Page 2)
Epidemic on Wane in
Several Ohio Towns
Cleveland — Ohio towns which have
been closed for the past months on
account of the infantile paralysis epi-
demic are reported to be open again.
.■\niong those which were closed and
are operating as usual are the houses
in New Philadelphia. Geneva, New-
comerstown and Cadiz.
Walter Hays of Mark
Strand Firm Dies
Funeral services are to be held at
2:30 P.M. Thursday for Walter
Hays, 57, vice president of the Stan-
ley Mark Strand Co., who died early
yesterday following a heart attack.
He had retired Monday night in ap-
parent good health, but suffered two
(Continued on Page 3)
Paul Specht Engaged to
Direct Capitol's Band
Paul Specht has been engaged as
director of the Capitol's new stage
band, "The Capitolians," which is to
form the nucleus of a series of stage
revues featuring "name" acts, the
Capitol Singing Ensemble and the
Chester Hale Girls.
M. P. Club Meeting Postponed
The Motion Picture Club of New
York meeting, originally scheduled
for tonight at the .\stor, has been
postponed until some day next week
when it will take the form of a lun-
cheon. The date will be announced.
Theater at Columbia, Mo.,
Seen as First of Chain
Being Planned
St. Louis — Expansion of Skouras
Bros, to eastern Missouri cities out-
side St. Louis, and probably into
southern Illinois, as exclusively pre-
dicted by THE FILM DAILY last
April is to get under way in a few
days with start of a theater building
at Mexico, Mo.
The new house, which has been
leased by Skouras, is to have a seat-
ing capacity of 1,500. It will cost
upwards of $400,000.
Entry of Skouras Bros, into Co-
lumbia is believed to be forerunner
of a general movement in that direc-
tion. For some time it has been ex-
pected that the St. Louis theater op-
erators would enter the state field
on a large scale and within the next
few years the organization is expect-
ed to take over or build theaters in
most of the key cities of eastern Mis-
( Continued on Page 3)
EOX EARNINGS $2.74 A
SHARE IN SIX MONTHS
Net profit of $1,371,289 after Fed-
eral taxes, equivalent to $2.74 a share
on the 5,000 shares of combined no
par Class A and Class B stock out-
standing, is reported by Fox Film
Corp., and subsidiaries for the si.x
months ended June 25.
Consolidated income for the per-
iod shows profit of $1,501,638; Fed-
eral tax reserve of $130,349; net profit
of $1,371,289; dividend of $1,000,000,
leaving a surplus of $371,289.
Middle West Experiencing
Boom, Fred Quimby Says
Chicago — Conditions throughout
the Middle West are brighter than
at any time within his years of ex-
perience, according to Fred C.
Quimby, M-G-M short feature sales
r.anager, who is extending his trip-
throughout the section and is not ex-
pected to return to New York for
another week.
Following the intense unseasonal
heat which has affected the entire
Middle West, box offices now are
feeling the stimulus of the fall sea-
son, according to Quimby.
THE
-S^Hk
DAILV
Wednesday, Sept. 28, 1927
^rNEWSPAPU
•/'FILMDOH I
is IMl^^'^l-LTUE HEWS
'■ A « ■ ^^ALLTUE TIME,
Vol. XII No. 75 Wednesday. SepL28. 1927 PriciSCents
lOHN W. AllCOATE
Publishor
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoaite, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
positoffice at New York. N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday,
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel: 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London. W. I. Ber-
lin— Lichtbildbuehne, Friedrichstrasse, 225.
New Equipment is
S.M.P.E Keynote
(Continued from Page 1)
day came from Brenkert Light Pro-
jection Co., Dworsky Film Machine
CTorp., Eastman Kodak; Edison Lamp
Works. Hertner Electric Co., Liter-
national Projector Corp., Victor Ani-
niatograph Co. and Duplex M.P. Li-
dustries.
Reading of papers will be contin-
ued at today's sessions, with the ban-
qi;et scheduled tonight.
40 Cities in Broadcast
Chain of Loew's M-G-M
{Continued from Page 1)
Hamilton, Ohio; Lidianapolis, Atlan-
ta, Memphis, Birmingham, New Or-
leans, Chicago, Milwaukee, Minnea-
polis, Scranton, Harrisburg, Altoona
and Johnstown, Pa.; Buffalo, Utica,
Syracuse, Rochester, Pilton, N. H.;
Boston, Providence, New Haven,
Dayton, St. Louis, Kansas City,
Omaha, Fargo, N. D., and Los Ang-
eles.
Paralysis Caus»es Ban on
Children at Evansville
Evansville, Lid. — Theater man-
agers are cooperating with health
authorities in barring from attend-
ance children under 16 years of age,
in an effort to prevent sjsread of in-
fantile paralysis, now epidemic here.
Financial
Quotations
High
Low
Close
1
*Am. Seat. Vtc. . .
47
i
*Am. Seat. Pf d . . .
48
*Balaban & Katz..
60
♦Bal, & Katz Vtc.
73 '4
Eastman Kodak . .
1694^
167/2
167/
tFilm Inspection...
&'/«
6/8
6/8
*First Nat'l Pfd..
100
Fox Film "A"
69
68
69
tFox Theaters "A"
19
IS
19
*Intern'l Project. . .
8
I
Loew's, Inc
54^
54/8
54/
tT Loew's, 6s 41ww
104
104
104
ttLoew's. as41x-war
99J4
9944
99M
M-G-M Pfd
2434
2414
2444
*M. P. Cap. Corp
8/
*Pathe Exchange .
4
tPathe Exch. "A"
22
21./8
22
ttPathe Exch. 753!
95
93/
935/8
Paramount F-P .
1073/8
1065/^
1067/8
*Paramount Pfd.
120
tiPar.Bway.SVisSl
lOOJi
100^4
10044
♦♦Roxy "A" . . .
36
34
*'Roxy Units . . .
40
36
**Roxy Common .
12
101/2
Skouras Bros. , . .
40
40
40
Stan. Co. of Amer.
66
65^
66
1Trans-Lux Screen
4
4
4
Univ. Pictures...
31'/
31
31/
*Univ. Pict. Pfd.
101
tVVarner Bros
19.5/8
19
19/
Warner Bros. "A"
293/8
28 J4
28/
Sales
1,700
100
1,566
2,800
1,266
3
2
100
400
30
5,900
"is
Paralysis Ban May be
Lifted at Fulton, Mo.
Fulton, Mo. — Mayor Charles M.
WMlson has announced that no new
cases of infantile paralysis have been
reported by the board of health for
several days and it is believed the
disease has been stayed in the town.
It is likely that a ban against public
gatherings will be lifted immediately.
Barna Bros. Buy Brooklyn House
Barna Brothers have purchased the
600-seat theater at 151-163 Knicker-
bocker Ave., Brooklyn.
Profit-Sharing Planned
Toronto — Intimation has been
given by N. L. Nathanson, Toronto,
managing director of Famous Play-
ers Canadian Corp.. of establishment
of a profit-sharing policy by the cor-
poration for employes among the 120
theaters operated in Canada from
Montreal to Vancouver. Details
have not been completed.
700
200
4.000
2,400
*Last Prices Quoted **Bid and Asked (Over
the Counter)
tCurb Market tlBond Market
NOTE: Balaban & Katz is listed on the
Chicago Board; Skouras on the St. Louis
Stock Exchange and Stanley in Philadelphia.
When you think of
INSURANCE
you are thinking of
S T E B B I N S
Specialists in Motion Picture
and Theatrical insurance for
the past twenty yeo/re
Arthur W. Stebbins & Co., Inc.
1540 Broadway N. Y. C.
Bryant 3040
Eberson on Chicago Trip
John Eberson, theater architect,
left yesterday for a visit to Chicago.
He is scheduled to return Mondav.
Injunctions Halt Picketing
at 49 Baltimore Houses
Baltimore — Injunction to restrain
picketing of the 49 suburban houses
has been granted the exhibitors, who
now are operating with members of
an independent union manning the
projectors. A second injunction re-
strains members of the "old line
local" from interfering with labor
contracts of the other union and
from picketing or intimidating mem-
bers of the other union. This in-
junction followed threats on the life
of one of the theater managers.
U. S. Films Not Protected
Tho Finns Have New Law
Washington Bureau of THE FILM DAILY
Washington — While films are men-
tioned especially in the new Finnish
copyright law passed by the last par-
liament and signed by the president,
there is no copyright union existing
between the United States and Fin-
land. Technically, anyone in Finland
could reproduce an American film
and our people would have no legal
redress to make. Finland expects to
be accepted as a party to the Berne
convention on copyright law some
time this year.
PATHE NEWS
a HEADLINER
in Chicago
Chicago, 111.
Sept. 27, 1927
Ray Hall, Editor,
Pathe News, N. Y.
PATHE NEWS is looked
forward to at the Engle-
wood just as much as a
headlined act. The Or-
pheum Circuit plays only
headliners. That is why we
play PATHE NEWS.
Harry Brian,
Englewood Theatre
CaU
WAFILMS, Inc.
Walter A. Putter, Pres.
for
Library Stock Scenes
New York Hollywood
I 130 W. 46th St. 861 Seward St.
Briskin at Dallas
Dallas — Rounding out the first
week of his tour of the Sterling ex-
changes, Irving Briskin is here on
the third stop of his trip. He still
has to visit Denver, Minneapolis,
Omaha, St. Louis, Kansas City, Mil-
waukee and Chicago.
New Rochelle House Opens
Seating 3,000, the new F. F. Proc-
tor, Nev^r Rochelle, said to have cost
$2,000,000 was opened last night.
Third Week for "Big Parade"
"The Big Parade" will play a third
week at the Capitoi.
New Management at Boonton. N. J.
Boonton, N. J. — Boonton Theater
Holding Co. has taken over the Har-
ris Lyceum.
Shadur, Now "U" Supervisor
Universal City — Arthur Shadur has
been promoted to supervisor of pro-
ductions by Universal.
EDITOR CUTTER
DIRECTOR
Elmer J. McGovern
110 W. 48th St. Bry. 9400
New York
"Rose Marie" Plans Changed
Culver City — Naming of Lucien
Hubbard as associate producer of
M-G-M with his first assignment
"Rose Marie," has caused change in
plans for the production which Wil-
liam Nigh started about a month ago.
Edmund Goulding now has been as-
signed to direct the picture. Renee
.'\doree plays the title role.
"Tigress", Holt's First
Hollywodo — "The Tigress" is to
be Jack Holt's initial starring vehicle
for Columbia.
Developing— Printing
and TITLES—
Specializing in First Prints
35 and 16 m. m. equipped
130 West 46th St. Bryant 4981
Bryant 8181
Gladstone 61 IS
■♦j
REPRESENTATIVES WANTED
to call on the trade selling Filmite,
the only thoroughly tested film
preservative and cleaner. Can be used
by anyone. Good for negative and
positive. Absolutely non-inflammable.
Commission basis only.
Call Room 507
507 Fifth Avenue, N. Y. C.
MOTHERHOOD j
ROAD SHOW
The World's most human pho-
toplay.
Breaking Box Office records
everyzvheTe.
States Cinema Prod. Corp.
729 7th Ave., New York City
Telephone Bryant 9439
"WE NEVER DISAPPOINT"
DpowniH
.CABORATORl^
i INCORPORATED
220 WEST 42"-° STREET
NEW YORK
PHONE-CHICKERINC 2937
ALLAN A.LOWNES. CEN.MCR.
THE
Wednesday, Sept. 28. 192;
Skouras Bros. Start
Expansion Program
(Continued from I'tnir 11
M)uri and also probably in southern
Illinois.
Skouras Bros. Enterprises and St.
Louis Amusement Co.. which it con-
trols, now operate the .Ambassador
;ind Missouri, first run houses, and
28 subsequent run and neiKhl)orhood
;ind suburban houses in the St. Louis
territory.
Two Skouras Houses
Change Policy
St. Louis — Skouras Bros. Knfer-
prises has withdrawn the West Knd
I.\ric and the Lvric Skydome from
the first run field and in the future
the house will be operated as subse-
lueiit runs basis.
In the future the \\\>t luul Lyric
;>i (i the Lvric Skvdome will play day
and date with the Capitol, Sixth and
(liostnut Sts., on second run show-
ings on pictures previously exhibited
:ii the Missouri and .Ambassador, op-
rated by Skouras Bros. The West
End Lyric and Skvdome will run pic-
tures for one week instead of chanji-
in^r twice weekly as formerly.
2 Northwest Towns Voice
Opposition to Sunday Show
M inneapolis — With Correctionville.
Ir... to vo*e on the question of Sun-
nay shows at a special election, the
liberal Sabbath is meeting objection
it another town in this territory, with
;■ minister at Stephen. Minn,. Icad-
i: atritation against Sunday pictures.
New FRO Jacksonville Branch
Jacksonville. Fla. — FBO about Nov.
1 will move into its new buildin"- in
'he 1400 block of .-\dams St. The
hiiildine is being constructed bv Mc-
ants-Hall Co., on specifications and
plans of FBO.
Cleveland — Lou Gcigcr. FBO man-
ager, has been named assistant man-
ager of the division. .-\l Mert suc-
ceeds him as local manager.
Linder Vaudeville in Carolinas
Charlotte — E. D. Turner, president.
Carolina Theaters, announces that
e-.ich week splitting with Wilson. N.
C. the new Carofina. Elizabeth Crn'.
N. C, will feature four acts of Tack
Linder vaudeville. This is the fiir-
♦herest point South this vaudeville
has ever reached out of New York
and will be booked throughout North
and South Carolina in the future.
DAILV
"Motherhood" Roadshows
to Blanket Nation Planned
With three roadshow ccunpanies in
the field, States Cinema I'roducing
Corp., is planning routing of several
more companies on "Motherhood"
for bookings which are to blanket the
entire nation.
In announcing plan>. Cliarles (Joetz
stressed the character of the picture,
stating it sliouid not be classified with
pseudo-medico film< now being cir-
ci;lated throughout the nation.
Ed. Note:— THE FILM D.MLV,
which is enlisted in the campaign
against "filth tilnis" throughout the
nation, has viewed "Motherhood"
and believes it should not be placed
in the same category as the sensa-
tional "smut" films which are being
"palmed od" in the guise of enter-
tu.inment, but which in reality should
be presented only in clinics and then
only to segregated audiences.
Religious Groups in
Move for Better Films
(^Continued from Fane 1 )
are iuter< sled in l>etter drama. The
movement is backed by some of the
most prominent cluirch and lay lead-
ers of America.
John W. Davis, formtr candidate for presi
dent, is honorary president. Rev. S. I'arkes
('adman, president of the Federal Council of
Churches of Christ in America, is president.
Rev. (jeorge Reid Andrews is executive di-
rector and editor of the weekly Inilletin. Vice-
presidents are Dr. Cyrus Adler, president of
the Jewish Theological Seminary, Rev. Frai\-
cis P. Duffy, pastor of Holy Cross Church,
Right Rev. William T. .Manning of the
Cathedral of .'^t. Johi\ the Divine. Prof. Lyon
Phelps of Yale University and Mrs. John
Ferguson, representing organized church
women.
Marion Mack Found
Los .Xngeles — Marion Mack and
her pilot, who left here to fly to the
Dempsey fight with a testimonial of
well wishes from members of the film
colony, and who have been missing
ever since, made a forced landing on
the Mojavc Desert, according to ad-
vices received here.
Victoria House Changes Hands
X'ictoria, B. C. — Vancouver in-
terests have bought the Playhouse
for a reported price being $70,000.
Hustwick Recovering
1-Iollywood — .-Mfred Hustwick. film
editor and title writer, who resigned
from Paramount last March to un-
dergo a serious operation, is well on
his way to complete recovery. He
exnects to be ready for work Oct. 1
and for the first few months will
work as a free lance writer.
Rochester Theater Reooened
Rochester, N. Y. — Bert Calev has
reonened the Piccadilh- which under-
\vent complete remodeling. Prices of
loges have been reduced.
ii^»V«l!«q]gaifi«'iiS
Ju»l 40 minutes from Mew York by train
'ImeXSoa-rpwalk is GixyR!pu5
'niE Ari?^i3 L^pEN wriTi Hh-vijTl
llTf IkTiti^is A 'Pl^sant'Reat-
'i^poin 'l>lu3 'food -Only ♦er ix?r5)ay
Mei\r V H- Qgrnrd — A^.^-.>^--- ■?^^^.-.--
Districts Only Bein^
Consolidated by Pathe
(Continued from Harie 1)
the Pathe and P. D. C. managers will
l)e retained, one in charge of short
subjects and the other handling feat-
ure sales.
The company now is completing
consolidation of its district represen-
tatives, with but one district manager
retained in each instance. The sales
force is not being trimmed, he de-
clared, except where it has been
fi und exchanges are over-n'anned. In
■i.ch instances, revision would have
l)een made, even though the merger
had not i)een efTected.
Walter Hays of Mark
Strand Firm Dies
(Continued from /'aye 1)
attacks, the second of which proved
fatal at 7:00 A.M. yesterday. The
widow, and a son, Alan, 21, and
daughter, Jean Elizabeth, 18, survive.
In addition to his jjost with the
Stanley Mark Strand firm, Hays was
president of the Svracuse Strand Co.
He aided in formation of the Mark
Strand firm in 1912, and was a mem-
ber of the board of directors when
the Mark Strand, New York, was
built in 1914.
Turner Managing at Statesville
Charlotte — E. D. Turner, president
of Carolina Theaters, is at States-
ville, where he has taken charge of
the Playhouse for the next few
months.
A Little
from **Lots
»»
By RALPH WILK
WE wonder whether Tannnany
Voimg could crash the gate at
I'aipillion, Neb. There, a sheriff
tried to enter the ball grounds with-
out paying. He claimed he was
here on business and arrested the
,'atekceper who interfered with him.
* ♦ ♦
Boh Greathouse and Jack Pegler
are all smilefi at the Wood' a theater,
Chicago, where "The Patent Leather
Kid" is selling out. 'We've got a
great house'," said Jack to Mr.
Greathouse the opening vight. "Yes,
tve're getting the 'jack'," said Bob
to the press agent.
* ♦ *
We tip our cheapeaux to Mr. Cal-
lagher of the Gallagher Equipment
Co. He is 82 years old. Two years
ago, he attended the Publix conven-
tion at Atlantic City and spent his
mornings dipping in the cold surf.
* ♦ *
The Playhouse, Chicago's Little
Theater, opened by Michael Mindlin
of Neiv York, has "caught o?i.''
"Potemkin" finishes a two weeks'
engagement today. Frederic Arthur
Mindlin is managing the theater
and is doing excellent work.
Gaumont Celebrating
London — Gaumont Film Co. is
celebrating its 29th anniversary.
Who Wants This Man?
The Jack of All Trades is seldom a successful business man, yet Versatility ia
a great asset.
Experience in all the arts and sciences tends to make an ever-useful All-Around
man who knows "A little about everything and everything about sotnethmg.
1. Seventeen years in pictures.
2. An artist. Painter for exhibition.
3. Photographer. Took nineteen
prizes in one year.
4 . Actor. Also produced several
operas.
5. Publicist. What I did for Valen.
tino. Moreno and others I can do for
anybody.
6. Literary Man. Library of 4000
rare editions. Over 400 novels for the
screen in synopses.
7. Critic and Reviewer- Have re-
viewed during past 17 years hundreds
of pictures for publication.
8. Writer and Author. Have writ-
ten seven published books.
9. Editor in chief of several leading
fan magazines for 1 5 years.
10. Director and Producer. Wrote, di-
rected, edited and produced five pic-
tures.
1 I. Technical Director. Have designed
and built sets. Understand lighting
values.
12. Titling. Have on hand over 2000
main titles never been used. Have
facilities from which subtitles are made.
13. Continuity writing. Believe can
build screen story so that director
would have nothing to do but follow
script.
14. Lawyer. Practiced law for fifteen
years. Wrote column on law for year
on Brooklyn Daily Eagle.
15. Purchasing Agent. Having large
experience with authors, etc., I feel 1
have ability to buy their products at
the lowest possible price.
16. Studio Manager. Business effic-
iency cannot always be applied to
studios, but the fact remains that there
is much unnecessary wasteage. Num-
erous ways are obvious where much
money can be saved.
17. Executive. Having been founder
and head of the largest movie maga-
zine publi.shing house for 16 years, pres-
ident, chairman of board of directors,
editor in chief, and personal supervisor
of all departments employing hundreds
of artists, writers, editors, typists, etc.,
executive ability has been proved.
18. Outside viewpoint. I claim to
have the magazine-newspaper-critic an-
gle on a picture, which is an angle
seldom gotten by those on the inside
and often too near the perspective. Can
always answer the question "Is it box
office?"
19. Judgment. Being an all around
man of large experience in varied lines
of effort, believe my opinion as to
questions of policy, etc., should be
of value.
2 0. Energy. I have never been idle
and cannot be. I am still voung in
spirit if not in years and fu'l of en-
ergy. I yearn to work- I feel I have
something to contribute to the world,
and I want to make myself useful.
Salary is no ob'ect. except that the world is too prone tn accept a man at
his own estimate. Let the salary be small, even as low as $250 per week, until
I can prove that I am worth more.
Box 20. The Film Dailv
Ambassador Hotel. Los Angeles. Calif.
Y«/-/lll!
h^FIR/T
NATIOHAllr
YEAR
%
CON/TANCE-
IN
BREAKFAIT
at /UNRI/E
USTEM TO REAfOM
Perfect vehicle for Connie-fast-
stepping comedy witii hilarious
complications.
One of the famous French farces
your patrons have heard so
much about.
lavish Joseph
production.
N. Schenck
Joseph M. Schenck
Presents
CONSTANCE
TALMADGE
BREAKFAST
AT SUNRISE
With
Don Alvarado
Screen story by Fred De Gresac
From the French play
by Andre Birabeau
Adapted by Gladys Unger
A Malcolm Sc. Clair Production
Direction by Nal St. Clair has Put
CLASS in every seauence.
f he Star who stuffed your stron£l'
box with '^Her Sister from
Paris"' and "'Her Nifiht of
Romance.'''
Advertised to millions in a special
Constance Talmad^e issue
of "'Liberty^'-the first time
any Star has ever been
featured in this wavl
^€* NEWSPAPER
^^yplLMDOM
ULTHE NEWS
ALLTHE TIME
^OL. XLI No. 76
Thursday September 29, 1927
Price 5 Cents
In Writing
'^OLAWKS from the exhib-
J itor are heard oftrn and
loud about side at^rci-nu'iits
lade by salesmen and then re
ected when contraet^ naeli the
mie oflics for approval.
The dope is simple: If the
[iL'sman won't put his \ eritai
i^reements in black and white,
on't trust him. Unless the sales-
nan is willing to ])ut all clauses
ight in the contract form, he is
rying to get away with some-
Iiing he knows he can't deliver.
Discard Verbal Promt es
The salesman who uses tlie side
ureement argument as a fast sales
ilk to close a deal knows he is out
I l)ounds. In justice to tlic Krip-
irrying fraternity, let it he said tjiat
lose who indulge in these methods
re decidedly on the wane. It is a
act, however, that the exhibitor is
ot without blame for he often uses
he verbal promise alibi to get out
rom under a contract which is not
Iways to his liking. The annoyance
^ill evaporate into thin air rapidly
f the showman will remember that
lothing except what the contract
tales is binding.
Boosting Standards
Those outside the industry who try
o remedy situations on the inside
sually go about it the wrong way.
"he reason, of course, is that they
ire often interested in nothing more
ibout such conditions than a desire
o improve them. Here is an in-
stance of the right way:
America's three major religious
roups are combined for the purpose
)f raising production standards To
lo so they encourage box office sup-
)ort for good pictures. It is a prac-
;ical plan for if good pictures pav
It the box office, more of them will
)e made because this industry wants
o and must provide what the public
.vants.
Give This A Whirl
In several cities, the Orpheum cir-
:uit is experimenting with the sale
M tickets through tie-ups with neigh-
'jorhood drug stores. The clerk
handles the sale at box office .scale
plus a five cent charge for telephone
service. It's worth trying, especially
in big towns where the extra charge
means nothing against a tiresome
kvait. on.long lines.
K .A. N N
THEAT[R STRIKE TO BE
LIMITED. TO NORTHWEST
Orpheum and Pantages
Ready to Close to Stop
Spread Over Circuits
-Minneapolis — Strike of theater em-
ployes now in its second week will
l)e confined to the Northwest. In
order that the matter maj' "be fought
through to a finish," under the pro-
gram adopted by theater owners.
With exception of the Orpheum and
Pantages houses, no national chain
has holdings here, and the Orpheum
and Pantages houses are prepared
to close in event the union seeks to
(Contitiued on Pacie 4)
U.S. MAKING DRIVE TO
BLOCK EIGHT FILMS
Government action in several cities
ndicate that the Tunney-Dempsey
'ight pictures are not to be permitted
•o "slide by" after being smuggled
into states as has been the case here-
tofore.
Two arrests have been made so far
— one at Chicago, that of Harry So-
nenshine, president of Goodart, Fihn
Co., which filmed the fight, who was
[Continued on Page 2)
"Anti-Blue" Law League
Starts Maryland Drive
Baltimore — Campaign to repeal
Maryland's obsolete "blue" laws is
under way by the recently-formed
Sunday Amusement League of Bal-
timore. Representatives of the new
organization now are touring the
state obtaining support in the cam-
paign to liberalize the Sabbath. Their
goal is 10,000 signatures on a peti-
tion, which will place the issue on
the ballot at the ne.xt election.
Montford Steele Resumes
Post with United Artists
Suit of United .Artists against
Montford S. Steele has been with-
drawn as due to a misunderstanding
and Steele has rejoined the foreign
department. He sails Friday for
Paris.
Misunderstanding which resulted
in the suit has been explained satis-
factorily, according to .Arthu r W.
Kelly. Steele had resigned from the
company in Paris where he went af-
ter an extended tour of South Amer-
ica.
Fulton Promises Equipment
Items to "Cure Market Ills"
B'way Business Up
Broadway theaters yesterday
enjoyed the benefits of the Jew-
ish holidays, with matinee at-
tendance getting biggest in-
crease.
DELEGATES TO PARLEY
NOW BEING CHOSEN
Exhibitors Are Realizing
Seriousness Now, R. F.
Woodhull Says
Exhibitors are awakening to the
seriousness of the trade practice
conference to be held Oct. 10 in New-
York, R.F. ("Pete") Woodhull, pre-
sident of the M.P.T.O.A., stated
yesterday in announcing receipts of
selections made by several exhibitor
units.
James C. Ritter and Glenn A.
Cross, both of Battle Creek, Mich.,
will represent that state at the forth-
coming gathering. H. M. Richey,
(.Continued on Page 4)
Exhibitors Form Circuit
to Book Vaudeville Acts
Marinette, Wis. — Weekly vaude-
ville on Monday and Tuesday nights
will be a part of the new policy of
the Lloyd. Theater operators in
Menominee, Iron Mountain, Fscan-
aba, Marquette, the Soo and Hough-
ton have formed the U. P. Circuit
which is made up of companies for
stage shows in the various theaters
in these cities.
Universal May Invade
Book Publishing Field
Acquisition of book publishing
rights to the Arthur Somers Roche
serial that recently appeared in "Red
Book" magazine is being considered
by Universal, which will film the
story.
Tile plan is to launch a special
edition of the book simultaneously
with tile picture's release. l-.rlward
Montague,, scenario editor for the
company, is in New York from the
Coast to make the arrangements.
Charles Logue has completed an
adaptation for the screen story, which
Edward Laemmle will start soon.
Statement Reflects Keen
Competition in Field
Since Expansion
Chicago — "Developments of great
importance affecting projection ap-
paratus, accessories and equipment
are under way which are sure to re-
sult in offerings of exceptional merit
and at the same time relieve a market
threatened with abuses such as ex-
clusive handling usually fosters."
This is the declaration of C. H.
Fulton of the E. E. Fulton Co., in
commenting upon the present situa-
tion in the supply field. Some exhi-
iiitors, he said, have been "persuaded
to believe that certain machines and
accessories cannot be obtained from
us but are procurable only from cer-
tain sources which claiin exclusive
distribution rights to the products in
question."
Fulton's statement reflects the keen
•ompetition started since ten theater
•ircuits, in a move to compete with
National Theater Supply, suggested
to the Fulton company that it expand
(Continued on Page 2)
SJ.P.E.MAYfORM
DIVISION ON COAST
Lake Placid, N. Y. — One of the in-
teresting discussions before the fall
meeting of the S.M.P.E. which ter-
minates tonight is a move to form a
Pacific Coast section and to hold a
convention there. Some action may
grow out of this idea before the final
session.
The members have been deliberat-
(Continued on Page 2)
Friendly Competition of
Theater and Church Urged
Seattle — "The church has become
a competitor of the theater, not from
choice but from necessity, as a re-
sult of the theaters being open on
Sunday evenings," said Rev. Charles
Stanley Mook, of Trinity Parish
Church, in a sermon entitled: "Vaude-
ville, Movies and the Church." Dr.
Mook advocated, however, a friendly
competition rather than a bitter hos-
tility, and spoke feelingly of the val-
ue of theatrical people and their work
to the community. He is chaplain of
the Episcopal Actors' Guild in Seat-
tle and a staunch friend of theatrical
folk.
VM. XLI No. 76 Thursday, Sept 29. 1927 Prices Ceats
JOHN W. ALICOaIE
Publishei
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and £ditor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Kalph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.U0 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. C^able address: Filmday,
New York. Hollywood, California — Harvey
E. Gautiman, Ambassador Hotel: 'Phone,
Urexel 7000 and Washington 9794. London —
Ernest W. FredmaUj The Film Renter, 58,
Great Marlborough St., i.ondon, W. 1. Ber-
lin— Lichtbildbuebne, Friedrichstrasse, 225.
Oiay TIPS XWOmEAWOOUABS FOB SUOWMEN
"Annie Laurie"
(M-G-M)
Page spread was secured with
local merchants, they taking ads in
what was termed a "misplaced letter"
contest. A key letter appeared in
each ad which consisted of the spel-
ling of "Annie Laurie." It was then
necessary for each contestant to go
to each store and verify the letters
by finding them displayed somewhere
in the store, followed by writing a
letter to the contest editor of the
newspaper, placing opposite each let-
ter the store name, address, and
something that you liked about the
store or its policies. — T. Y. Walker,
Noble, Anniston, Ala.
"Hula"
(Paramount)
Distributed 2,000 sample bottles of
perfume to ladies a few days before
opening. These little bottles were
attached to 3x5 cards containing
copy about the picture, star and
playdates. The samples were do-
nated by the Collejet Perfume Co.
which made an unusually good adver-
tising medium at small costs, the the-
ater standing the expense of the 3x5
cards. — L. E. Davidson, Princess,
Sioux City, la.
AMALGAMATED
VAUDEVILLE AGENCY
Attractions for
Picture Theatres
Standard Vaudeville Acts
1600 Broadway, New York City
Phone Penn. 3580
THE
Fulton Promises
New Equipment
(Continued from Page 1)
its distribution system to become na-
tion-wide in scope. Eight of these
circuits now are in the pool, owning
a 50 per cent interest in the com-
pany.
tulton has begun its operation as
a national distributor, in a tie-up with
cnams, on an extensive scale, recent
installations emphasize. These cover
a ranee of territory extendinrr from
Coast to Coast. Included in projec-
tion equipment supplied are Motio-
graph, Simplex and Power's projec-
tors, Peerless low intensity lamps,
r'ertex and H. & C. high intensity
lamps, G.E. quart condenser, Bren-
kert equipment, Martin rotary con-
verters, Roth generators, Supreme
ventilating blower, Superlite screen,
Fulco booth equipment.
In reply to claims the company
cannot supply any articles sought,
Fulton states the company "has never
failed to meet the requirements of
any customer, no matter what the
specifications offered.
"The idea of exclusiveness in the
distribution of commodities of any
kind is distasteful to most people and
it cannot long endure as a working
formula, for the very good reason thaV
invention and improvement proceed
with such speed nowadays, that the
accepted, satisfactory thing of today
is replaced by a more superior crea-
tion tomorrow."
U. S. Making Drive to
Block Fight Films
(.Continued from Page 1)
taken into custody as he attempted
to load the films on a plane, stating
they were for shipment to Canada.
He was released under $2,500 bond.
The other was made at Detroit, with
Robert Yates released on $1,000 bail
after surrendering the film to the
U. S. commissioner.
At Kansas City, the film was
stopped at the Liberty. Sam Carver,
manager, declaring Sonenshine had
stated the film was one of 20 shipped
from Chicago, without authority of
Goodart. At Los Angeles, subpoenas
have been issued in connection with
showing of the pictures. Detroit's
district attorney has warned exhibi-
tors he will prosecute them for con-
spiracy if they attempt to show copies
of the film, to get around the law
by a technicality. The New York
district attorney is on the alert to
prevent smuggling of the films into
the state.
Elect Dallas Film Board
Dallas, Tex. — Joseph E. Luckett,
(United Artists) is new president of
the Film Board, other officers are:
J. L McKinney, (Pathe), vice-presi-
dent; Harry Peebles, (Liberty-Spec-
ialty), treasurer, and P. K. Johnston,
(Fox), secretary. Directors elected
are: Joseph E. Luckett, J. L. Mc-
Kinney, Leslie Wilkes, Leroy Blckel
and Floyd Tomes.
Dunning Here
Charles S. Dunning, West Coast
publicity man is in town to remain
about ten days, whence he will re-
turn to Hollywood.
S.M.P.E. May Form
Division on Coast
(Continued from Page 1)
ing over the adoption of a code of
standards to which the entire indus-
try would be a party.
Practical projection on problems
took up considerable time at yes-
terday's meeting. The Society has
determined to support a movement
to better projection standards by
overcoming indiflference and ignor-
ance which is largely prevalent to-
day and which results in financial
losses of formidable proportions as
well as failure to secure the fullest
entertainment value froih pictures.
Nate C. Golden, assistant to C. J.
North, chief of the M. P. Section of
the Department of Commerce, is
here to discuss with Society mem-
bers methods of increasing the sales
of American equipment abroad.
Today's program follows:
9:30 Papers.
"The Photographic Reflecting Power of col-
ored Object" by L. A. Jones, Research Lab-
oratory, Eastman Kodak Co.
"Some Improvements in Laboratory Appar-
atus" by R. C. Hubbard, Consolidated Film
Industries, Inc., New York, N. Y.
The Swelling and Shrinkage of Gelatin on
Processing Motion Picture Film" by S. E.
Sheppard, Research Laboratory, Eastman Ko-
dak Co.
"Acoustics in Motion Picture Theaters" by
F. R. Watson, University of Illinois.
"Continuous Silver Recovery from Fixing
Solutions" by K. Hickman, Research Labora-
tory, Eastman Kodak Co.
12:30 Luncheon.
2.00 Papers.
"The Handling of Motion Picture Films in
an Exchange" by J. M. Joy, Fox-Case Corp.,
New York, N. Y. ' •■
"The Tungten Lamp Situation in the Stu-
dio" by Peter Mole, Mole-Richardson Corp.,
Hollywood.
"A Motion Picture Densitometer" by J.
G. Capstaff and R. A. Purdy, Research Lab-
oratory, Eastman Kodak Co.
"The Structure of the Motion Picture In-
dustry" by William A. Johnston, M. P. News,
New York, N. Y.
"Oil Spots on Motion Picture Films" by
G. E. Matthews and J. I. Crabtree, Research
Laboratory, Eastman Kodak Co.
"Note on a Trial and Error Method of
Preparing a Motion Picture Sensitometer Tab-
let" by C. E. Ives and J. I. Crabtree, Re-
search Laboratory, Eastman Kodak Co.
Hake Goes to South America
Clarence V. Hake, assistant to
Colvin W. Brown, vice-president in
charge of foreign distribution, left
this week for a three month trip to
Central America for the purpose of
making a survey of conditions in
Panama, Costa Rica, Nicaragua, Gua-
tamala, Honduras, Colombia and
Venezuela.
Lasky and Wanger Arriving
Jesse L. Lasky, vice president of
Paramount, and Walter Wanger, gen-
eral production manager arrive in
New York tomorrow. They will re-
main in New York until time for the
semi-annual sales convention in Chi-
cago next month.
Hines Arriving
Johnny Hines is to arrive in New
York today from Hollywood. C. C.
Burr, producer of the Hines pictures,
arrived a few days ago. Both will
remain in New York for about three
weeks.
Commonwealth Makes Changes
Henry S. Richland has been
placed in charge of New Jersey sales
for Commonwealth, while M. L.
Meyer has been assigned to Brooklyn.
Cruikshank to Edit "World"
"Herb" Cruikshank, motion picturl
editor of the Morning TelegrapW
leaves that paper this Saturday to be]
come editor of the M.P. World
Regina Crewe is retained by tl»
Telegraph as editor. Before assum|i
ing his new duties Cruikshank wil
spend a few days' vacation with Jac'
Demps&y in the Adirondacks.
Gilda Gray in "Ballyhoo"
Gilda Gray is reported considerini
the picturization of "Ballyhoo", i
novel by Beth Brown, as her nex
starring vehicle. Efforts to read
Gil Boag, the star's manager, foi
verification, proved unavailing. Th
story is declared to suit the star';
peculiar gifts, the principal role be
ing that of a dancing girl.
"Carmen" Held Over
"The Loves of Carmen" is to hi
held over for a second week at thj
Roxy.
Mike Glynne Gets Another
Mike Glynne has taken over th^
Metro, Greenport, L. I.
PATHE NEWS
greater than ever
in Chicago
Chicago, 111.
Sept. 28, 1927
Ray Hall, Editor,
Pathe News, N. Y.
PATHE NEWS has always
been a very important part of
our program and we thought
a year ago that PATHE
NEWS could not be improved
upon. You have accomplished
the impossible. You have
made the world's greatest news
reel greater than ever.
Fred Crow,
Majestic Theatre
If You Are in the*
Market for Any Kind of
MOTION PICTURE
APPARATUS
CONSULT US AND SAVE
MONEY
SEND FOR OUR PRICE LIST
u/iuodCHBys
^^▼110 West 32«'St,Nc«york.N.y.^
Phon* Penna. 0330
Motion Picture Department
66
99
OUR GANG
Three Cheers (and more) for Hal Roach!
HAVE you seen
"YALE vs. Harvard" (dunt esk!)
IT'S a pleasure to add this
WONDERFUL "Our Gang" comedy
TO M-G-M's Big-Time program.
THE next Hal Roach "Our Gang"
IS "The Old Wallop," and it^s
POSITIVELY those kids^ best yet!
M-G-M Shorts are certainly there!
THOSE M-G-M SHORTS!
{really the best!)
HAL ROACH COMEDIES
10 OUR GANG
10 MAX DAVIDSON
10 CHARLEY CHASE
10 ALL-STAR
M-G-M NEWS
Twice Weekly— The World's Spotlight
M-G-M GREAT EVENTS
Six Entirely in Technicolor
M-G-M ODDITIES
26 produced all oier the world
hy UFA
METRO-C
THE
DAILY
Hollywood Happenings
Miblo Directing Sequence
Free! Niblo uill direct the last sequences of
"The pevil Dancer." in which Gilcla Gray
is being starred by Samuel Goldwyn. A)
I'aboch i held the mtuaphone on ;ill e;nl\ se-
f|uenccs;
I * + *
"Drums of Love" in Color
Several sequences of D. W. Griffith's "The
Drums of Love" which he is making at the
inited Artists studio will lie shot in color,
Mary Philbin, Lionel Barrymore, Don Al-
varado and Tully Marshall compose the cast
0' principals.
* * *
Edith Roberts Returns
Edith Roberts has returned to Hollywood
from the Fiji Islands, where she was co-
starred with Edmund Burns in a feature.
^ t' ^
Eight More at Universal
More than eighty per cent of Universal's
new season's product has been completed.
Pioduction now under way accounts for all
the remaining product, with the exception
of eight pictures yet to be put into produc-
tion.
* * *
Davidson in "Fighting Fathers"
Max Davidson's most recently completed
Ha' Roach-M-G-M comedy, has been perma-
nently tit/cd "Fighting Fathers."
William Powell with Jannings
William Powell has been withdrawn from
the cast of "The Legion of the Condemned,"
Paramount's sequel to "Wings," to play a
more important role in the next Emil Jan-
nings' picture.
* * *
Blanche Frederici Assigned
Blanche Frederici was added to the cast
of "Gentlemen Prefer Blondes" yesterday.
Delegates to Parley
Now Being Chosen
(Continued from Page 1)
business manager, will accompany
them to the sessions. The Nebraska
and western Iowa unit will be re-
presented by E. A. Harms and C. E.
Williams of Omaha. H. F. Kennedy,
Broken Bow, Neb., is alternate. Wis-
consin's association will be repre-
sented by Steve Bauer and A. C.
(hittenberg of Milwaukee, with F. C.
VVolcott of Racine as alternate.
Henry A. Staab, secretary of the
organization, also will attend. Texas
is to name its delegates today.
"At first exhibitors were prone to
regard the forthcoming meeting in
the wrong light, feeling it was more
or less of a perfunctory afTair like
old time convention," said Woodhull.
"Now. however, they are realizing
that this is a government affair, on
which future practices of the industry
depend, and they are seeing to it that
they will be properly represented at
the meetings. Every exhibitor who
hasn't already done so should see to
it that he has a voice in naming his
representatives."
Cleveland Meeting in October
Cleveland — The Cleveland exhib-
itor unit will hold its annual meeting
for selection of officers in October.
Allen Transferred to Pittsburgh
Cleveland — Wallace; Allen, in
charge of publicity at the Allen, has
been transferred to Pittsburgh to fill
the same position for Loew's Penn.
PATHE NEWS
begins 7th big season at
Rivoli Theatre,
Baltimore
September 3rd, 1927
Mr. R. C. Robin, Manager
Pathe Exct>ange, Inc.
916 G Street,
Washington, D. C.
My dear Clint:
As we are about to enter
into our seventh season, I felt
there was no better time to
write you regarding PATHE
NEWS playing a most import-
ant part of our program.
During the entire period as
stated above, I have always
found the NEWS first on the
job of important events.
Your service on the arrival of
Col. Lindbergh, in Wash'nrtoi
enabled us to show our patrons
at the first evening perform-
ance which is another example
of PATHE'S aggressiveness.
Hoping to continue our cor-
dial relations and with best
wishes and kind personal re-
gards, I am
Sincerely yours,
FRANK PRICE. Jr.,
Mgr., Rivoli Theatre
Theater Strike to be
Limited to Northwest
(.Continued from Page 1)
extend the fight to other cities. Or-
pheum also is prepared to close its
St, Paul house.
Finkelstein & Rul)en is the domin-
;int factor in this territory, operating
around 140 houses in Minnesota,
North and South Dakota and Wis-
consin. The firm recently closed a
partnership deal with Publix, but as
this is not yet operative, Publix is
not afifected by the present difficulty.
All sav° three local houses are run-
ning with non-union help, three hav-
ing closed in preference to accepting
"bannering" in strong labor sections
of the city. Picketing at the other
houses has been orderly.
The strike was called by stage-
hands Sept. 14, after their demand
for a one-day rest in clause seven in
their contract was refused. Operators
walked out in sympathy and last
Saturday, musicians joined the strike..
Theater owners are carrying their
case to the public with newspaper
advertisements and slide messages.
They are 100 per cent organized in
the Northwest exhibitor unit, which
is set for a finish fight.
In the event the strike spreads to
other cities of the Northwest, be-
cause of F. & R.'s out of town hold-
ing, the exhibitor organization which
is headed by W. A. (Fighting Al)
StefTes, may call on its entire mem-
bership to join the fight.
Minneapolis and St. Paul are union
strongholds, and the Northwest terri-
tory a hot bed of radicalism. The
two cities are the center of the Farm-
er-Eabor movement.
Wahington Court House, O. — John J. Gr^ i
ory of Springfield plans to build a theater i
the site of the Arcade block.
Fulton, Sfo. — Barney Dubinsky is builrlmi;
!}. theater which he expects to open alinnt
Nov. 1.
Ladonia. Tex. — Tate Wilburn has openee^
his second theater here.
Alice. Te.v. — Architects are working oij
plan"! for a new theater. Work will star
within a month.
T.ubhnrk. Tex. — Cliff Lindsay has openeq
the Lindsay.
Mertznn. Tex. — The Mert^^on has
under management of Fay Barnes.
Ro'^enburg, Tex. — Jfnrt Cole has nnened |
the T^ibertv. He is also owner of the Broad-
way at Houston.
Settle Dallas Dispute
Dallas, Tex. — Intervention of a de-
legate for the stagehands union re-
sulted in the men going back to work
at the Majestic last Saturday. They
had walked out the previous Wed-
nesday when the management refused
to meet demands for back pay on
overtime.
Capt. Robertson in Alaska
Capt. Jack Robertson, producer of
"Alaskan Adventures," is at Seward
Alaska doing preliminary work on
his next production. The making of
the picture will require three j'xjars.
70 Hurt in S. A. Crash
Buenos Aires — .'^eventv persons,
mostlv women and children, were
hurt in collapse of balconv of a oic-
ture house at Goya, Province of Cor-
rientes.
Irwin Here with First Picture
Jack Irwin of Imperial Pictures.
Hollywood is in New York with his
first feature, "The Million Do'lar
'^ap," featuring Alberta Vaughn, Wil-
liam Collier. Jr., Ferdinand Schu-
niann-Heink and Yvonne Howell. He
is headnuartering at offices of George
H. Callahan.
Walter Havs Funeral Today
Ftmernl services are to he held at
^•■^0 P M. todav at Memorial Chapel,
''^th St. and Amsterdam Ave., for
AValter Havs. vice president of th^
Stanlev-Mark Strand Coro.. who died
Tuegday from a h.eftrt attack.
Tu'ia. Tex.— A. W. Phillips is building
the Texan, and expects to open the house
Oct. l.S. Phillips has a house in Amarillo
and one in Tulia.
Houston. Tex. — Plans are under wav f<n-
the new $^00 OflO Lnew structure which will
be nine stories high and used for both a
theater and hotel.
Columbia. S. C. — The Broadway, Carolina
Theaters house, has opened.
St. Louis — Bids have been secured for con-
struction of a community building at Acme
and West Florissant Aves. to contain
L100--ent theat-r. Plans nrenarpd hv Kling-
en^chmidt &• Wil''!ns of the G. M. G, Corp.
The structure will cost $375,000.
Dorce^ter. Mass. — David Brandt has opened
the Humboldt on Humboldt Ave.
Ludlow. Mass. — Joe Rapolus \^•ill
the Alcazar here.
Albuquerque. N. M. — Bachechi
have opened the Kimo.
DpCll
Brother?
Den^'cr — J. S. Sanbouren is plantiing to
open the Roxy at 44th and Vates .St. about
Oct. 15. It will cost $100,000.
Commonwealth Starts Suit
Over Services of Radin
A unique cotirt action has been
filed by Commonwealth Film Corn,
against Mathias ("Matty") Radin
and Columbia Pictures Corn. Rad'ii,
until a few weeks ago, had been sales
manager of Commonwealth. He re-
cently joined Cohmibia in a sales
capacity.
Radin is charged bv Commnn-
welath with "abandoninsr his em-
ployment without just cause", as a re-
sult of which "the plaintiff s"fFp'-ed
damages to the extent of SRSO 000."
In a separate suit. Columbia is asked
to defend an "alienation of affections"
action for allegedly inducing Radin to
join that organization.
In addition to these suits, it is un-
derstood Nathan Burkan. on behalf
of Commonwealth, is seokine an in-
junction to restrain Radin from
working for Columbia. Radin's con-
tract, which had two years to run,
is said to have been broken on Aug-
ust 27.
Mathis Radin refused to comment
on the Commonwealth suit yester-
day, other than to sav his answer
will be filed in a few davs. No one
at Commonwealth would discuss the
actions.
Akiety-
ISSUE OF SEPT. 21 ^f:
Washington, D. C.
GILBERT DREW $10,000
ON ^'KIRBY'^ REISSUE
Fox reissue of
^Cameo Kirby'
with John Gilbert
was a good buy
for the Rialto
L
:\
\
^1
''jdllfillhh
THE JOHN GILBERT
REISSUES
1 v.Rh
ij.
ARE THE BIGGEST BUYS ON THE MARKET TODAl^
If you have not contracted to bvto
play these Gilbert Reissues j^
FOR PROFIT'S SAKE DO IT NOW!
.'.wm> iiji m»HiW.j
CAMEO KIRBY
Booth Tarkington's great love story of the romantic river
ST. ELMO
Loved and read by three generations
HONOR FIRST
John Gilbert and Renee Adoree in another sure-fire success
■if.:
MONTE CRISTO
Alexander Dumas' immortal not^l
\ TRUXTON KINQX
7'he screen's greatest lover in a gloriousi rony^ce
SHAME i
A drama of volcanic force and captivati ng beauty
'■■■?■'; ''Wi^
WHO PLAYS WITH FOX
PROF ITS WITH F OX
THE
-S&^
DAILV
Thursdav, Sept. 29, 1927
Advertising in the
1928 Year Book has
a full year's life at a
one day rate. That's
why over four hun-
dred advertisers used
it last year.
1928 Film
Year Book
^
Out in
January
Innovation Proving Hit
at Houston, Tex., House
Houston, Tex.^ — The Isis for 10
years a picture house, inaugurated a
new pohcy Sunday. In addition to
first runs an innovation called "vau-
dations" is the new attraction. Dra-
matic stock also is presented. Two
complete shows are given daily. The
new policy is getting away to a splen-
did start. There are no reserved
seats. The theater is owned jointly
by Will Horwitz and Saenger.
Butler Gets Knox villa House
Louisville — W. J. Butler has taken
over the Rivoli at Knoxville.
New Owner at Stamping Ground, Ky.
Louisville-^— F. E. Hall has taken
over the Halls at Stamping Grounds.
Springfield, Ky., House Sold
Springfield, Ky. — F. W. Martin is
new owner of the Lyric.
Corbin, Ky., House Name Changed
Corbin, Ky. — The Palace has been
renamed the Kentucky.
Bureau of Mines Making Films
Washinqton Bureau of THE FILM DAILY
Washington — Production of films
is to be resumed by the Bureau of
Mines with filming of "The Story of
Iron." This will be the sixtv-eighth
film made for the bureau by Morton
F. Leopold.
Shoot Leo?; M-G-M Protests
Culver City — Emnhatic protests
against the suggestion of Arizona
mountaineers to shoot Leo rather
than go to the trouble and exnense
of rescuing him from the Tonto
River basin, are being made by of-
ficials of the M-G-M studios.
Roy Hale Switches
Harrisburg, Ark. — Roy Hale of
Augusta now is managing the theater
here.
Remodel Building for Theater
Tipton, Okla.— N. S. Rippy and
J. P. Combs are remodeling a build-
ing into a theater which they will
call the Cozy.
Russian Anniversary Film
Moscow — Commemorating the
tenth anniversary of the October
Revolution, the government is plan-
ning one of the most pretentious pic-
tures yet attempted in Russia. It is
being filmed in Leningrad under di-
rection of Eisenstein who directed
"Potemkin."
New Oklahoma Supplv Company
Oklahoma City — Mid-Continent
Theater Supplv Co. has been estab-
lished at 119 South Hudson St. with
Col. S. Ray as president, and Tal
Richards as secretary-treasurer. The
organization plans to open an office
at Kansas City.
New U. A. Manasrer at Seattle
Seattle— Charles W. Harden, for
eight years manager of United Art-
ists here, and who opened the Seat-
tle branch, has been replaced bv D.
.T. McNearnev. branch manager from
Salt Lake City.
And Thafs That
By PHIL M. DALY
TIME is money to anyone in the
distribution field and Kenneth
Hodkinson, United Artists veteran,
shows real speed in traveling over
his territory, recently jumping from
Salt Lake City to Los Angeles by
airplane.
It's good to hear that Patsy Ruth
Miller is recovering from bronchial
infection. The screen needs capable
players and Miss Miller is one of
them.. She got a break when taken
ill on location for a physician was ,
nearbii spending his vacation, and Jj
the player was immediately nished
back to Hollywood on his advice,
heading off probable pneumonia.
Tohn Mescall, Elmer Cliffton's
chief cameraman on "The Wreck of
the Hesperus," is taking the bows
these days, because of the marine
photography in the picture.
There are over a score of Broad-
way celebs in Pathe Review's
"Wo7-ds and Music." S. Barrett Mc-
Cormick takes the audience up "Tin
Pan Alley." Speaking of names,
there are Paul Whiteman, George
Gershwin, Ann Pennington, George
White and a host of others.
The cadets themselves named
Pathe's picture of West Point life
which is to go out under the title
of "Dress Parade."
These local newspaper editors are
always taking the joy out of cher-
ished film, fables. Along comes the
editor of the Knoxville News-Scimi-
tar and says that Helen Munday,
the "untamed" girl of the mountains
in "Stark Love", who never wore a
pair of shoes or visited a big city,
was really educated at the Knox-
ville High School, and toured all
throuah the south as a member of
the "Scandals". No wonder she was
wild in the picture.
You can bet that the wonders of
electricity were appreciated fullv bv
the operators of the Circle, Portland
Ore., who "grotmd" the film bv hand
when an electric storm crippled the
power system. Other houses got a
better break with vaudeville turns
and community singing to fill in un-
il the "juice" was restored.
The Hearst orpanization provided
a. welome entertainment to Mayor
",Timm.y" Walker of New York, dur-
ing hizzonner's stay in Rome. Re-
presentatives of both Intemafionaf
Newsreel and M-G-M News filmed
practicalhi every move the maifor
made and. exhibited the assembled
nictures the night before "Jimmy"
left the city.
lames Dugan's "sweeping" career
came to a climax when he announced
to the world that his wife had given
birth to a boimcing baby rirl Dugan
started his career at the FBO studio
on the end of a broom.
THE
Inursday, Sept. 29, 1927
m^
DAILV
LAST MINUTE DEVELOPMENTS IN
THE INVESTMENT FIELD AND THE
DAYS QUOTATIONS ON FILM ISSUES
Financial
HOW BANKERS VIEW MOTION PIC-
TURES—WEEKLY RESUME OF IN-
DUSTRY'S FINANCIAL STRUCTURE
Quotations
No particularly large sale marked the
lay's activities thotiRh film issues were by
lo means quiet. Bonds were on call.
\ \m. .Seat. Vtc.
^^
rAm. Seat. Pfd..
48
'Balaban & Katz.
(.0
'Bal. & Katz Vtc.
....
• • • •
73 Vi
Eastman Kodak .
i68ri
1(.8
1(.8
fpilrq Inspection
6J4
6K
6V5
Rirst NafI Pfd . .
100
100
100
Fox Film "A" ..
70«
09
69'/,
fFox Theaters "A'
• 19V4
IS-^
I8ia
'Intern'l Project.
8
.oew's. Inc
54>/j
53^
54
ftLoew's. 6s 41ww
104
104
104
•tLoew's.6s41x-war
100
99 M
100
VI-GM Pfd. . . .
24. J4
24 «
24Ji
M. P. Cap. Corp.
8
8
R
'Pathe Exchansje
4
^Pathe Exch. "A"
24
22 K,
23
rtPathe Exch. 7s3/
93 J^
93
93
Paramount FP ...
WiVi
119^
119;/
Paramount Pfd. . . .
39
37K.
38
ftPar.Bway.S/jsSl.
101
lOOfi
lOOM
'•Ro.xy "A" . . . .
34
32
••Roxy Units
38
35
"Roxy Common .
12'/.
11!^
3kouras Bros. . . .
40
40
40
Stan. Co. of Am..
66
6.";
66
tTrans-Lux Screen
4
4
4
"tUniv. Pictures .
31'/,
Univ. Pict. Pfd...
98'/,
98
98
tWarner Bros. . .
19«
18K
18J^
Warner Bros. "A".
29H
27/.
27 J^
Hinh Low CloK Salet
800
100
100
4.300
4.700
2',666
9
19
100
1.000
2,366
19
100
4,800
14
400
20
2,000
4,300
•Last Prices Quoted ''Bid and Asked (Over
the Counter)
tCurb Market ttBond Market
NOTE: Balaban & Katz is listed on the
Chicago Board; Skouras on the St. I-ouis
Stock Exchange and Stanley in Philadelphia.
Pathe Directors Meet Today
Directors of Pathe Exchange meet
today. Proposed meeting Tuesday
was postponed.
EDWARDS. SMITH
&C0.
Members New York, Philadelphia
and Boston Stock Exchanges
Corporate
Financing
Philadelphia
New York Boston
Balance Sheet, Fox Film Corporation
Consolidated balance sheet and consolidated surplus and profit and los.s
account of Fox Film Corp. and all subsidiary companies prepared from the
records as of June 25, reflect the financial condition of the company as of
that date, together with results of operations for first six months ended
June 25. Accounts of Fox Film Corp. of Chile are included as of May 28,
and I'dx I'ilm Corp. of Porto Rico, as of March 26:
CONSOLIDATED BALANCE SHEET
ASSETS
Cash
Mortgages owned . .
Accounts receivable—
Film customers
Miscellaneous
-less reserve:
$619,276.42
364,078.18
Ir.ventories:
Released negative and positive residual value $ 4,791,939.15
fnreleased negative and positive 7,106,764.84
Work in process 1,166,442.37
Advertising matter 271,633.80
Scenarios unproduced 303,704.49
Investment in stage productions 163,359.74
1.944,953.69
18,630.71
983,354.60
13,803,844.39
Total Current and Working Assets $16,750,783.39
4,623.833.93
Investment in other companies
Land, building, machinery, equipment.
Less Reserve for Depreciation . .
furniture $14,834,941.29
2,176,857.86
Sundry investments
Cash .surrender value of life insurance policies.
39,276.00
151,403.55
12,658,083.43
Deferred charges
190,679.55
1,364„138.58
$35,587,518.88
LIABILITIES
Accounts Payable and Accrued Expenses
Sundry trade creditors, accrued expenses and provision
for Federal income tax 1926
Notes payable
Dividend payable
Purchase money obligations for investment in other com-
panies due within twelve months
1,331,891.09
1,825,000.00
500,000.00
25,000.00
Total Current Liabilities $ 3,681,891.09
Purchase money ol>ligations,
due after twelve months
Advance payments for film
Funded Debt
First Mortgage leasehold
Philadelphia Building,
for investment in other companies
from date
service (.self liquidating)
25,000.00
107,881.74
6'Ar'c
Inc.,
serial gold Ix)nds of Fox
guaranteed by Fox Film
Corp., maturing serially June 1st, 1926 to June 1st.
1945 $ 1,800,000.00
Less retired and cancelled 180,000.00
First mortgage
Realty Corp.,
6'7c sinking fund gold Ixmds
maturing serially to Jan 1st,
Less retired and cancelled
of Fox Film
1942
$ 1,700,000.00
25,500.00
First mortgage 6% sinking fund gold bonds of Fox Realty
Corp. of Cal., maturing up to March 1st, 1942
$ 1,620,000.00
1,674,500.00
4.000,000.00
7,294,500.00
143,751.92
130,349.19
Other mortgages
Reserve for Federal income tax
Total Liabilities $11,383,373.94
Capital Stock
Consisting of 400,000 shares of Class A no par value (900,000 shares
authorized) and 100,000 shares of Class B, no par value stock (Authorized
sur^ ^:-"^:::::::::::::::::::::::::::::::::::::::::::::::::::::: -^^-^^
$35,58-.518.8.s
CONSOLIDATED SURPLUS AND PROFIT AND LOSS ACCOUNT
AS AT JUNE 25th, 1927
Surplus. Dec. 25th. 1926 $12.946.108.6.1
Additions^ to^ Surplus :^^^^ Dec. 25th. 1926 to June 25th, 1927 $ 1,501,638.91
Deduct provision for Federal income tax 130,349.19
$14,317,398.3.^
Deductions from Surplus:
Judgment paid affecting profits of prior years.
AdjustmciU of foreign surplus accounts.
66.270.43
1.982.98
Hi;;^^ .:: : 1.000,000.00
1,068,253.41
Surplus June 25th,
1927 $13,249,144.94
New Financing
lOkIa City. Okla. — Kingfisher Amusement
Corp.. Kiogfisher. Capital stock $t 5,000.
Incorporators, B. C. Brigham. Charles T.
Spence and L. C. Harkness, all o( Kingfisher.
Okla City, Okla.— Faber Studio, Inc.,
Tulsa. Capital stock, $10,000. Incorporators,
A. J. Faber, Eve Holden and D. L. Ramtry.
Montreal Firms Earnings Better
Montreal — Mansfield Theatre Co.,
operating Loew's, controlled by Fa-
mous Players Canadian Corp., ha.s
declared a seven per cent dividend
on preferred. The company is still
10'/2 per cent in arrears on dividends
but business has improved to such
an extent that further payments arc
expected shortly.
For Theatre
Mortgages and
Insurance
HAROLD
J.
COHEN
201 W.
49th ST.
N. Y. C.
EDWARD
G.
JOSEPH
CIRCLE
0206
9964
Theatre Brokers
WE
Buy — Sell — Lease
Promote — Finance
Motion Picture Theatre Anywhere
SofSerman Bros., Inc.
1560 B'way New York City
Phone Bryant 3607-8-9
WE FINANCE
Production
Theatre Building
Equipment Accounts
or any other activity in
the Motion [Picture Business
Motion Picture Capital Corp.
Capital and nirpln. orer $2,800,000
FRANK R. WILSON, Pre..
51 E. 42nd St. New York City
f
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tomommt tUm TkUitf
Crashlnii, '«?JJ^^S** ^<n<
the sham ***^d<»* -e'^
passions rav. » »^ ^^,
Shot throuAl^ ^ ^^^«,e
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for melures. ^ «> .»
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•xx.««?^
t/'fllMDOH
ALL THE NEWS
ALL THE TIME
OL. XLI No. 77
Friday. September 30, 1927
Price 5 Cents
An Open Road
^ Tl'lAM-KULLEKS, genera!
N niistrusl and personal aggran-
dizement have played such
nportant roles in this business
lat it is pardonable perhaps if
chibitors at large have failed to
asp the significance of the Trade
onference Parley which opens
'ctober 10.
A government invitation tanta-
ount to an order will bring major
ements together to draw up a
ide of ethics founded on fair
actices. Grievances, real and
herwise, will have ample oppor-
nity for airing and the way to
al constructive effort is thrown
ide open. Yet many theater men
ok upon the procedure as an-
her convention.
I Consider the Possibilities
\ Pete Woodhull believes exhibitors
i e beginning to realize what the
; nference means. We hope so.
; oducers and distributors will turn
= t in force for they comprehend the
; ssibilities. Fortunately most ex-
jitor groups have not yet desig-
ted their representatives. We urge
■isideration for this thought: The
fsiness future of tliousands of op-
.tors rests largely on the calibre
the sixty-four men who will rep-
ent exhibitors of the nation. VVe
•ongly advise the exercise of much
reful thought in their selection.
Fire Prevention Week
October 9-15 will be observed gen-
illy as Fire Prevention Week. A
minder for the exhibitor to do sev-
il things. He should clear his
:ater of obstructions, see that his
it lanes are free and check up on
; insurance protection. Further, he
ould cooperate wherever possible
th local authorities. Slides, a line
newspaper ads, a word in the pro-
im all help and further demon-
ate that the theater is important
the community.
The Majesty of the Law
Much ado abou. nothing prevails
;r the Federal statute which fool-
Cy prevents transportation of fight
BLOCK BOOKING CALLED
NECKSARYBYCOCHRANE
Exhibitors Want System
He Terms Stabilizing
Factor of Industry
There is nothing iniquitous about
block booking which is "the same
stabilizing factor that any other busi-
ness requires," R. H. Cochrane, vice
president of Universal, today states
in an interview with United Press.
Nearly every exhibitor, he says,
wants to buy pictures "en bloc."
The exhibitor, he says, "doesn't
want to buy one star's picture today
and another of this star's picture a
month from now. He knows that
booking "en bloc" is a real protection
for him. He buys all of the star's
pictures for six months or for a year
and is secure in the thought that his
(.Continued on Page 4)
JUSTICE MjO seek
fIGHTEILMLAWCHANGE
5
n with these contemporaries who
Id this piece of legal machinery to
cumbersome, ineffective and pur-
seless. The public interest in mo-
n pictures of fistic classics is pro-
unced. Why it can not be satis-
d is too much for us to figure out.
repeal or a modification of this
V when Congress convenes in the
I will make a sensible piece of leg-
itive business at Washington.
K .\ N N )
Washington Bureau of THE FILM DAILY
Washington — Amendment of the
law prohibiting interstate transpor-
tation of fight films to make punish-
able the exhibition of the films, and
so remove the ridiculous aspect
placed on it by evasion through
technicalities, will be sought at the
next session of Congress by the Dept.
of Justice. Meanwhile, the depart-
ment is leaving to U. S. district at-
torneys the prosecution of oflfenders
and will not undertake any action
against Tex Rickard unless it appears
a conspiracy exists. San Francisco's
{Continued on Page 4)
Will H. Hays to Speak at
"King of Kings" Opening
Will H. Hays will speak at the
opening tomorrow of "The King of
Kings" at the Aldine, Philadelphia,
which moved up the opening from
Oct. 3. John C. Flinn, Pathe vice
president, will accompany Hays on
the trip. Hays will outline the co-
operative effort of the industry in the
making of the picture.
Flinn has booked a fourth and fifth
(Continued on Page 4)
$1,000,000 S-F. for Hoboken
Hoboken. X. J. — To make way for
the $1,000,000 Stanlev-Fabian liouse
on the southeast corner of Washing-
ton and Newark Sts., ten buildings
are being torn down.
Permanent Committee Will
Enforce New Code of Ethics
M. P.T.O.A., Hosts
All persons attending the
trade practice conference to be
held in New York Oct. 10, will
be invited to a goodwill dance
to be given by the M.P.T.O.A.
Tentative date of the affair is
Oct. 15.
rOX TO BUILD IN BOTH
MPLS. AND ST. PAUL
5,000 Seaters for Both
Cities in Move for
"Proper Break"
Competition in Minneapolis and
St. Paul, forestalled by the partner-
ship deal made by Northwest The-
aters (Finkelstein & Ruben) and
Publix will be introduced by Fox.
Five thousand seat theaters will be
built in the two cities.
Closing of the Publix-F. & R. deal
(Continued on Page 5)
BUSINESS OUTLOOK
INSPIRES CONFIDENCE
Outline of Governments*
Trade Parley Plans
Made by O'Toole
Kstablishment of a permanent trib-
unal to assure observance of the code
of ethics outlined at the Trade Prac-
tice conference which opens in New
York Oct. 10 is planned by the Fed-
eral Trade Commission, the T.O.C.C.
was told yesterday in an outline of
proposed procedure at the conference.
The commission has not yet de-
termined the number of members
who will serve on the committee, but
definitely intends that such tribunal
will become operative immediately
following the conference. This com-
mittee will serve as the point of con-
tact between the industry and the
government on any important ques-
tions and problems which arise, M.
J. O'Toole, of the M.P.T.O.A., one
of yesterday's speakers declared.
The initial meeting of the confer-
ence under direction of M. Markham
Planner)- as the government's repre-
sentative, will be a general meeting
to list the accredited representatives
of the two groups — producers and
distributors, and exhibitors. Then
(Continued on Page 2)
fRENCH GOV'T DENIES
SUBSIDY fOR EILMS
Business progress during the last
few months, as reflected in wage and
employment statistics constituting
fundamental elements in measuring
industrial activity, inspires confidence
rather than apprehension, and the re-
cent stiffening of commodity prices
(Continued on Page 4)
Von Stroheim to do
Final Cutting
Hollywood — Eric Von Stroheim is
understood to have returned to Para-
mount to do final cutting on "The
Wedding March." Josef Von Stern-
berg has cut the picture to 17 reels,
and \'on Stroheim now will under-
take reduction of footage to nine
reels. The picture is scheduled for
release in November.
Charles Christie Sails
Charles Christie sailed last night
for Europe. He arrived in New
York early yesterday.
Paris — Patronage of the govern-
ment has not been granted any
French producing companies the
newspaper, "Le Matin," declares in
a semi-oflicial statement from the
government, denying claims of pro-
ducers that their films were "under
government patronage and protec-
ion."
The newspaper points out that the
(Continued on Page 5)
Fall Meeting at S.M.P.E.
Winds Up Sessions
Lake Placid, N. Y.— The fall meet-
ing of the S.M.P.E. closed last night
with a ban(iuet, at which Dr. C. E.
Mecs was the chief speaker. He out-
lined the great eras of civilization
culminating in the development of
the motion p'cture.
Dr. Finnigan, former commission-
er of education of New York, stated
in his address that he believes visual
instruction through motion pictures
(Continued on Page 4)
.//M-W.'S'.','.:'/
*''*''''%8!Z'////V/Kv:^^
THE
■c&an
DAILV
Friday, Sept. 30, 1927
Vol. XLI No. 77 Friday, SepL 30. 1927 Prici 5 Cants
JOHN W. AllCOATE
PublJshar
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoarte, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-oflSce at New York. N. Y., under the act
of March 3, 1879. Terras (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday,
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel: 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London. W. I. Ber-
lin— Lichtbildbuehne, Friedrichstrasse, 225.
Financial
Eastman Kodak attracted attention with a
3 point rise. Stocks were fairly busy with
no other notable changes.
High
'"Am. Seat. Vtc. .
-■;Am. Seat. Pfd..
'Palaban & Katz.
*Bal. & Katz Vtc
Eastman Kodak .
tFilm Inspection
'First N.ifl Pfd.
Fox Film "A" . .
Fox Theaters "A"
*tlntern'l Project.
I.oew's. Inc
tfLoew's, (is 41ww
ttLoew's6s41x-war
*M-f;-.\I Pfd. ...
M. P. Cap. Corp.
Pathe Exchange .
i-Pathe Exch. "A"
■ft Pathe Exch. 7s3
Paramount FP . .
"Paramount Pfd. .
1tPar.Bway.5}^s5l
**Roxy "A"
**Roxy Units . . .
*Roxy Common .
Skonras Bros. . . .
Stan. Cn. of Am. .
tTrans-f^nx Screen
tUniv. Pictures...
Univ. Pict. Pfd..
tWarner Bros. . ,
Warner Bros. "A"
.171?
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. 19
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120
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65J-4
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26
Salea
2,800
200
1,300
2,600
'eoo
12
4
'466
100
500
3
3,800
100
300
10
1.400
4,200
•Last Prices Quoted **Bid and Asked (Over
the Counter)
tCnrl) Market ttBond Market
N()TE: Balaban & Katz is listed on the
Chicago Board ; Skouras on the St. Louis
Stock Exchange and Stanley in Philadelphia.
Wesco Switches Managers
L'~'s Angeles — Frank L. Browne,
recently at the Uptown, succeeds
Lou Golden in nianagenient of Wes-
c()'.s Criterion.
Call
WAFILMS, Inc.
Walter A. Futter, Pres.
for
Library Stock Scenes
New York Hollywood
130 W. 46th St. 861 Seward St.
Bryant 8181 Gladstone 611S
Exhibitors
Daily Reminder
Run institutional
campaign, outlin-
ing policies,
stressing
features of
house; also relate
history of your
theater.
Friday, Sept. 30, 1927
Row Over Theater License
Continues at Madison
Madison, Wis. — With a view of
settling the controversy arising from
alleged failure of the Madison man-
agement to comply with an indus-
trial commission order, a conference
was held in the office of the commis-
sion, at the close of which City
Att'y Jenks stated that nothing defi-
nite had been agreed upon.
F. J. McWilliams, manager of the
house, was represented by his attor-
ney, Harry Sauthoff. Building Com-
missioner Gordon E. Nelson, who
declined to certify a license for the
theater until the order of the com-
mission had been complied with, also
attended. After Jenks had issued
orders for the closing of the theater,
McWilliams obtained an injunction
restraining the city from carrying out
its orders.
Completing Old Winnipeg Project
Winnipeg — -The theater at Mary-
land and Westminster Aves., which
was started in 1914 now is being com-
pleted. Operations were suspended
because of the outbreak of war. Fra-
ser and McDonald, representing Win-
nipeg interests, are building the
house which will have 800 seats.
Montreal Firm Changes Name
Montreal — Publix Theaters Corp.,
which is building a theater to open
this fall, has changed its name to the
Consolidated Theaters Corp.
British Amateur Films
Liverpool — Jack Power, producer,
has formed British Cosmopolitan
Film Circle to make features with
amateurs in the cast.
Fishman Circuit Expands
New Haven, Conn. — Fishman Bros,
have purchased the Winchester and
the San Carlino. The latter is being
completely rebuilt and will reopen
under a new name. The circuit now
has five theaters here and one at Fair-
field.
Permanent Committee
to Enforce Code
(Continued from Page 1)
Flaniiery will outline the govern-
ment's position in reference to a for-
mulation of a code of ethics along
the lines of other major industries.
After this meeting to properly
start the conference, the two groups
will hold separate meetings to elect
chairmen. Then a series of meet-
ings will be held separately by each
gioup, with the object of formulat-
ing a code of ethics for the industry.
Flannery will act as a judge ex-offi-
cio, and both groups will refer to
him questions and problems for his
opinion as to the government's atti-
tude. Stenographers will be on hand
to take down the minutes of all the
meetings of both exhibitors and pro-
ducers and distributors. These min-
utes will be exchanged for the per-
usal of both groups.
Appreciation of the government's
action in calling the conference was
voiced by speakers at yesterday's
meeting, who include Sydney S.
Cohen. Charles L. O'Reilly, Sam
Berman and others. A committee
was named to map proposed action
of New York exhibitors at the forth-
coming conference. Members of the
committee are:
J. Arthur Hirsch, chairman; Syd-
ney S. Cohen; Louis F. Blumenthal.
William Brandt, Samuel I. Berman,
Charles L. O'Reilly, Harry Suchman.
Leo Brecher, Hyman Rachmil, A. H.
Schwartz; Ex-officio: Sol Raivcs,
president: Max Barr, treasurer;
Marty Schwartz, editor, "Organiza-
tion"; Nathan Biirkan, counsel.
Sterling Passes Quarter-
Mark on New Schedule
\\^ith announcement by Joe Rock,
and now in New York for a short
visit, that "Pretty Clothes" has been
completed, Sterling has passed its
quarter-mark in production.
Butterfield Takes Over Houses
Adrian, Mich. — Harry C. Angcll
has leased the Crosswell and New
Family to the W. S. Butterfield Co.
Charles Bragg of New York has ar-
rived to manage the houses.
Britwar Managing L. I. Houses
Bay Shore, N. Y. — Herman Brit-
war now is managing the Bay Shore
and Babylon houses formerly owned
by C. Brewster, Sr., and which re-
cently have changed hands.
Operator Prevents Fire Panic
Detroit — George Stoltz, operator at
the Woodward, 2511 Woodward Ave.
prevented probable serious fire and
panic by beating out flames in the
projection room with his h^nH^
More than 2,000 feet of film was de-
stroved.
> ' ■■ ■ ■ =
EDITOR CUTTER
DIRECTOR
Elmer J. McGovern
110 W. 48th St. Bry. 9400
New York
Thalberg-Shearer Nuptials
Beverly Hills, Cal. — Irving Thal-
i)erg, associate producer at M-G-M
and Norman Shearer, star with the
same organization were married yes-
terday. Many notables in the film
colony attended. The Thalbergs will
occupy a new house in Beverly Hills
just completed.
Gotham Buys Caesar Play
Gotham has closed with Arthur
Caesar for screen rights to the lat-
ter's play, "Abie of the U. S. A."
National Music Week May 6 to 12
May 6 to 12 has been set aside as
National Music Week. The observ-
ance starts annually on the first Sun-
day in May.
Sennett Signs Carmelita Geraghty
Carmelita Geraghty has returned to the
Sennett studios \to appear in Billy Bevans,
next Pathe comedy.
PATHE new;
Bigger and Better
in Chicago
Chicago, 111.
Sept. 29, 1927
Ray Hall, Editor,
Pathe News, N. Y.
Congratulations to you and
staff on the steady im-
provement in PATHE
NEWS. It is getting Big-
ger and Better each issue.
Keep up the good work.
John Nash,
Palace Theatre
STOCK PROGRAMS
PROGRAM COVERS
For
Moving Picture Houses
Joseph Hoover & Sons Company
Market and 49lh Sts., Philadelphia. Pa.
MOTHERHOOD j
ROAD SHOW
The World's most human pho-
toplay.
Breaking Box Office records
everyzvhere.
States Cinema Prod. Corp.
729 7th Ave., New York City
Telephone Bryant 9439
oAnother
sensational
success tn
COUNTRY
DOCTOR.
WITH
RUDOLPH SCHILDKRAUT
JUNIOR COGHLAN
^ Virginia Bradford and Frank Marion
Screen play by Beulah Marie Dix
Adapted from stories by Izola Forrester and Mann Page
Supervised by Bertram Millhauser
Directed by Rupert Julian
THE BIG
NONET CROUP
I TERES a real headliner that represents box-office plus.
^^"A work of art and fine entertainment'', says Photoplay —
"About as inany thrills as a inovie can pack into one climax ,
Chicago Evening American — "A tense human drama", Chicago
Evening Post — "The finest rural classic since *Way Down
East'", Chicago Daily News — *'A great feature, a richly human
screen document", Chicago Tribune — "A real sure-enough pic-
ture , Chicago Herald and Examiner.
Pa€he Exchange, Inc.
Oe Mille studio Pictures - Pathe'
PATHE WESTERNS - PATHESERIALS - PATHE'COMEDIES
■•"''^*8^^>»y'^JWJS?!SS5KS^??!;55K^^^
THE
DAILY
Friday, Sept. 30, 1927
Business Outlook
Inspires Confidence
(Continued from Page 1)
is indicative of at least a normal
seasonal increase in the demand for
products, in the view of the National
Industrial Conference Board.
The element of confidence is to
be derived from the fact that in spite
of various outside influences that
might be expected to act unfavorably
on business, such as the approach of
a presidential election, disturbances
in foreign affairs, a season of floods
and generally unfavorable weather,
industrial activity in the United
States has suffered no noticeable de-
pression even in the branches of in-
dustry which have made such un-
precedented records during the past
two years. While employment and
the total number of hours worked
in manufacturing plants have declined
slightly since last March, and in July
this year were somewhat lower than
in the corresponding month a year
ago, all such fluctuations recorded
the past 12 months averaged less
than 5 per cent, according to the
data collected by the Conference
Board among about 2,000 representa-
tive establishments in 25 different
industries. Average weekly earnings
per wage earner, while showing a
seasonal decline in July were at the
same level as in the corresponding
month a year ago. Average hourly
earnings, a sensitive indicator of
wage rates paid, were even one per
cent higher than in the same month
last year, and since April have been
as high as or higher than at any
time during 1926.
Will H. Hays to Speak at
"King of Kings" Opening
(.Continued from Page 1)
roadshow unit into the Grand Onera
House, Cincinnati; for opening Oct.
16, and the Erlanger, Atlanta, for
opening Oct. 17. Three other com-
panies are being arranged for, one
to follow the Chinese, Hollywood,
run of six months, and two others
in the Central West. H. W;--'-
Pierson has been named booking
manager of the attraction. John
Powers continues as manager at the
Gaiety run in New York.
Catholics Denounce Beauty Contests
Washington — Beauty contests and
"immoral pictures," were denounced
unanimously by the National Catholic
Council of Women at its seventh an-
nual convention here. The contests,
the resolution said tend "to exploit
the feminine pulchritude of young
women for commercial purposes."
"The Cossacks", Gilbert's Next
Culver City — "The Cossacks" is to
be John Gilbert's next picture for
M-G-M. The screen story is by
Frances Marion from Count Leo
Tolstoy's novel. George Hill will
direct and Ernest Torrence will be
in the cast.
Schenectady House Opens
Schenectady, N. Y. — Arthur Klein
and William Shirley last night open-
ed the rebuilt Van Curler.
"Allez Oop!"
Seattle — Unique explanation
of the fight film's arrival here
was given when in reply to
questions of where they were
obtained from, government in-
vestigators were told the man-
ager "found the can of fight
films on the sidewalk" in front
of his theater.
Justice Dept. to Seek
Film Law Change
(Continued from Page 1)
district attorney is said to seek the
promoter's arrest.
At San Francisco, a stir was cre-
ated by showing of the films with
W. B. Cullen manager of the Cap-
itol and the staff arrested. Mon^v of
patrons was refunded. A poster an-
nouncing the pictures were presented
by Tex Rickard, led to threat of offi-
cials to seek the promoter's arrest.
A grand jury probe of the films' en-
trance into California is planned at
Los Angeles.
The films are being shown at
Seatle and Vancouver, Wash, and at
Salt Lake City. In spite of threats
of prosecution, around a dozen De-
troit theaters are showing the pic-
tures.
European Gets British Rights
London — Distribution of the fight
films in the United Kingdom has
been acquired by European Films.
"Red Mark" Cruze's Next
Culver City — James Cruze. nov; an
associate producer with Cecil B. De-
Mille. has selected "The Red Mark"
as the next picture. The story is
by John Russell and has been adapt-
ed for the screen by Julian Joseph-
son.
McRae New Wesco Booker
Seattle — Al Finkelstein. formerly
booker for West Coast, who recently
joined Al Rosenberg in De Luxe The-
ater Enterprises, has been succeeded
at Wesco offices by A. McRae, book-
er at Pathe. This has made several
promotions at Pathe: Ed. Briggs
moved up from accessory depart-
ment to booking and Bob Osborn,
former shipper, took Briggs' place.
Deibel Wins Ohio Tourney
Cleveland — Christy Deibel of the
Liberty, Youngstown, retained his
senior championship title in th;- golf
tournament held here last week. His
score on the final nine was 32. And
for the eighteen 71. Deibel also tied
for low net, but it is a rule of the
association not to award any player
more than one prize. He recently
won low net among exhibitors at
THE FILM DAILY tournament in
New York.
Sullivan at Washington Poll's
Washington — E. J. Sullivan has
been appointed manager of Poll's. He
recently was manager of the Martin
Beck in New York.
Block Booking Called
Necessary by Cochrane
(Continued from Page 1)
competitor cannot get them away
from him.
"It would be just as unfair to the
exhibitor for a producer to sell indi-
vidually, to whatever theater would
pay the highest price, as it would be
for the manufacturer of an automo-
bile to offer his agencies to the high-
est bidder every 30 days," declares
Cochrane.
"It has been said that open booking would
permit theater owners to look at pictures and
select the ones they want. It is impossible
for any theater owner to look at the 800
feature pictures released every year and the
thousands of shqrt subjects. He doesn't want
to.
"Theater owners know that in buying 'en
bloc' they are buying at wholesale prices
and are securing for themselves the right
to show the pictures of various dependable
producers. That right is valuable, just as
is the right to sell any particular brand of
clothing.
"It is necessary to sell pictures before their
actual box office value is known. You can't
tell whether a show or a book or a picture
is going to be a great success until it reaches
the general public, so that even if he could
see all the pictures before he buys thera the
exhibitor would often pick the wrong ones.
"If block booking were abolished, buying
would be chaotic except in cities where one
man controlled all the theaters. Each man-
ager would be bidding against the other for
the pictures that were thought to be best. No
manager could be sure about the general
quality of his program.
"Theaters buy a company's produce be-
cause the general average is good. Some days
the produce is off, some days it is better than
the average. The reason is that pictures —
just like cartoon strips — are produced by
human beings and the best of them have had
days.
"The impression seems to be that all pic-
tures are sold 'en bloc'. This is not true.
With some companies the bloc system is the
general policy. But the fact remains that
a company selling 'en bloc' as a general
policy will play a good picture in eight or
nine thousand theaters while a poor picture
will play in only two or three thousand.
"Many adjustments are made by companies
on pictures that turn out to be bad. But
the theaters never make adjustments on pic-
tures that turn out to be worth a great deal
more than the price the theater paid. There
is no set price for pictures. The salesman
asks a price based on the amount that the
picture probably will earn in the theater that
buys it. This is the only fair way to sell
and to buy and it, of course, is far from
perfect because it is based upon probabili-
ties.
"In some cases, where one owner controls
all the first run theaters in a town, the dis-
tributor must take whatever price the the-
ater owner names, or his pictures are not
shown in that town.
"The selling of motion pictures is an in-
tricate business and no set policy obtains in
every sale. There have been many cases
where there were two theater owners in a
city and each felt that it would be unfair for
a company to sell its entire product to the
other. In some instances of this kind the
bloc has been divided at the instance of the
exhibitors. One of the plans used for so
dividing a block is for one exhibitor to list
the pictures in two divisions, as near equal'
in box office value as he can. Then the other
exhibitor is allowed to take his pick of the
two divisions. This system makes the first
exhibitor use unusual care in making his
division."
More "Names" for Capitol
Keller Sisters and Lynch and
Rome and Dunn are the latest
"names" to be added to the program
which is to inaugurate the new pre-
sentation policy at the Capitol.
Wog, Salt Lake Paramount Head
Salt Lake City — O. Wog has been
appointed manager of the Paramount
exchange by John D. Clark, Para-
mount sales manager for the west-
ern division. He succeeds L. J. Mc-
Ginley.
New Theaters
Hanover, Pa. — Fred G. Bitner in associa-
tion with Nathan Appel Enterprises of York
is planning the $200,000 State, Gemmell &
Bilimeyer of York are the architects. The
excavation work has begun.
Easton, Pa. — Clayton Buss in association
with Easton business men plans to build a
theater at 44 to 54 North Third St, Con-
struction work to start this fall.
Easton, Pa, — Wilmer & Vincent is planning
erection of a 3,100-seat theater with office
building. Construction will begin on proposed
site when leases on present property expire
between April 1 and July 1.
Santa Clara. Cal. — The Kinema Theater
Co, have work well under way on their new
theater. The company controls the Los Gatos,
San .lose and Sunnyvale here.
Fall Meeting at S.M.P.E.
Winds Up Sessions
(Continued from Page 1)
is about to experience a tremendous
awakening. Other speakers were
William A. Johnston, M. P. News;
J. M, Jov. Fo.K-Case Corp.; F. R,
Watson. Universitv of Illinois; and
G. E. Matthews and J. I, Crabtree of
the research laboratorv of Eastman,
Those who attended the meetings
included:
P, M, Abbot, M, P. News; Frank Ben-
ford, General Electric Co. ; B, J, Bach,
Province of Ontario: Charles Bauer, Warner
Research Lab. : A. Becker, National Theater
Supply Co, ; E. W, Beggs, Westinghouse
Lamp Co,; J, M. Blanev, Warner Re=earch
Lab.: M, M, Briefer; W. H, Bristol, Bristol
Co,; R. S. Burnap. Edison Lamp Works;
.T. C. Burnett. Burnett Temkin Research
Lab.; S. R, Burns. International Projector
Corp.: W. H, Carson, Ansco Photo Products
Inc.; .T. W. Coffman, Carpenter-Goldman Co,;
W, B, Cook, Kodascope Libraries, Inc; A.
F, Corby, Weston Electrical Instrument
Corp.: H. T. Cowline. Eastman Kodak Co.:
L. S. Cozzens. DuPont Pathe Film Mfg.
Co.: T, I. Crabtree, Eastman Kodak; Leslie
Cuffe, Cecil DeMille Co.; C._ C. Dash. Hert-
ner Electi'Ir Co.; E. J. Denison. United Ar-
tists: H. M. DeWitt, Film and Slide Co.;
A, C. Downes. National Carbon Co. ; A. S.
Dworsky Dworsky Film Machine Corp.; E.
K. Em^ilie. Buick Motor Co,: R. E. Farn-
ham. National Lamp Works; T. E. FineTan,
Eastman Kodak: H. P. Gage, Corning Glass
Works: E, R. Geib, National Carbon Co.;
N. D. Golden. M. P. Section. Dept. of Com-
merce; TrI Gordon. Zotzum Theater Co.; A.
H. Gray, Lancaster Theater; N, B, Green,
Eastman Kodak; Chauncey Greene; A. C.
Hardy. Mass. Institute of Technology; C. L.
Heisler. General Electric Co.; W. W. Hen-
nessy, Eastman Theater, Rochester; K. C. D.
Hickman. Eastman Kodak; A. S. Howell.
Bell & Howell Co!; C. A. Hoxie. General
Electric Co. ; R. C. Hubbard, Consolidated
Film Industries. Inc.; W. C. Htibbard.
Cooper-Hewitt Co.; Louis Isaacs. M. P.
Prod. Co.; C. E. Ives, Eastman Kodak; C.
F. Jenkins, Jenkins Laboratories; L. A.
Jones. Eastman Kodak; H. W. Kellog. Gen-
eral Electric Co.; J. C. Kroesen, Edison
Lamp Works; W. C. Kunzmann, National
Carbon Co.: J. II. Kurlander, Brenkert Light
Projection Co.; G. E. Matthews. Eastman
Kodak; P. A. McGuire, International Pro-
iector Corp.; C. E. K. Mees, Eastman Kodak;
Otto Nelson. National Ca«h Register Co.;
B. E. Norri.sh. Associated Screen News: M.
W. Palmer. Paramount: A. O. Potter, Spen-
cer Lens Co.; J. H. Powrie, Warner Re-
search Lab,; R, A, Purdy, Eastman Kodak;
W, Redpath, Film and Slide Co,; F, H,
Richardson. M, P, World; Heinz Rosen-
berger, Rockefeller Institute for Medical Re-
search; O, A. Ross, consulting engineer; ,S.
E, Sheppard, Eastman Kodak; E, I, Soon-
able, Fox Case Corp.: V. A. Stewart, Fox;
T. A, Summers, Edison Lamp Works; T. B.
Tavlor, General Electric Co,; J, H. Theiss,
DuPont Pathe Film Co.; George Topliff.
Ansco Photo Products Co.; L. M. Townsend,
Eastman Theater. Rochester; N. M. Trap,
nell, Weston Electrical Instrument Co.; L.
T. Troland. Technicolor M. P. Corp.; C.
Tuttle, Eastman Kodak; F. Waller and O.
Wittel, Eastman Kodak.
Friday. Sept. 30, 1927
DAILV
And That's That
;^i^ By PHIL M. DALY
One of filmdom's real romances
was culminated yesterday wiien
Xorma Shearer married Irving Thal-
berg. The two prominent figures
are real copy for M-Ci-M's "young
hlood" ads, and they are two of the
most popular personages of the in-
dustry. Harry Rapf gave a i)achelor
dinner for Thallberg, on Wednesday
night.
Credit the efficient Tiunmn Talley
irifk another welcome inuovation.
He's started in Fox News a series
OH prominent football teams of the
ronntry.
Louis Cameron Chaiet, youthful
portrait painter, and credited to pos-
sess all the marks of genius, has been
"taken up" by the film colony, and
is starting on a series of paintings-
which will embrace most of the prom
iuent faces on the screen.
From stock ticker to musical com-
edy to films is the unique route fol-
lowed by Rudolph Cameron xvho
plays the lead in "Coney Island"
for FBO. Cameron deserted the
stage five years ago but the stock
exchange held little thrill for hjm
so he returned to acting.
An Indian shortage is the latest
ill of Hollywood, according to Wal-
lace Fox, director of "The Rene-
1,'ade," starring Bob Steele for FBO,
who spent three days rounding up
sufficient redskins for the picture.
"Jimmy" Dugan, FBO's director-
ial find, is passing around the cigars
to celebrate the birth of a baby
daughter.
Die Loscalzo, formerly on the art
staff at FBO is publisher and editor
of "Yankee Humor," a new monthly
magazine.
Beth Brown, screen winter and
titter, may justifiably feel a bit
proud these days. Her recent novel,
"Ballyhoo" is attracting a good deal
of attentimi, but far from resting on
her laurels, this half-pint of femr
inine charm is already at ivork on
another. Several producers are said
to be interested in the screen possi-
bilities of "Ballyhoo".
Fox to Build in Both
Mpls. and St. Paul
{Cuntinucd from Paye 1)
led to Fox's decision to invade the
Twin Cities, where the company at
various times has considered build-
ing. A representative of the company
now is considering sites.
Fox long has been dissatisfied with
the representation secured in Minn-
eapolis and St. Paul. Its product
has been jockeyed about from time
to time. Prior to James R. Grain-
ger's accession to the position of
sales manager, Fo.x was practically
out of the two cities, and the major
portion of the F. & R. circuit for
two years. Grainger has been suc-
cessful in bettering this representa-
tion. A deal was made two years
?go for Fox pictures first run at the
Aster, a small loop grind, but this
proved unsatisfactory. This year,
Fox product is sold 100 per cent to
Pantages in Minneapolis, but is un-
sold in St. Paul. With closing of
the Publix-F. & R. deal, carrying
with it assurances of more represen-
tation for Paramount, Fox immedi-
ately determined to build houses in
both cities. Several years ago. Fox
operated the Shubert in Minneapolis,
a stock house.
Fox does not believe the Twin
Cities overseated with Class A the-
aters, despite the New Minneapolis,
now being built jointly by F. & R.
and Publix.
Lon Young, Gotham's bugle blow-
er, made his debut in that class
known as Nature's Irrepressibles.
During his vacation in Bermuda he
dared the deeps of the sea in a div-
ing suit. Having once owned and
operated an airplane, Lon has tried
both ends of the cosmos. What
next?
There is a lot of intei-est in the
Pa the comedy, "Sailors, Beware,"
for two of Hal Roach's discoveries
appear in it. They are : Lupe Velez
and Viola Richard. Roach found a
vhotograph of Viola which she had
lost and immediately started a
search for her. Miss Velez, Mexican
beauty^ tvas "found" by Roach at a
charity entertainment.
French Gov't Denies
Subsidy for Films
(Continued from Page 1)
Cabinet recently decided unanimously
that the government should not give
its patronage and that the various
ministers have been requested to re-
spect this decision and see that it is
carried out.
While the government is not giv-
ing its patronage to films, it is ready
to extend assistance, especially when
the picture has a patriotic back-
ground. Soipport was extended to
the producers of "Joan of Arc", and
now the government is activelv inter-
ested in "The Test," another "propa-
ganda" film.
However, hearings will start in Oc-
tober under auspices of the commit-
tee appointed some time ago by M.
Herriot, Minister of Education and
Fine Arts, for the purpose of inquir-
ing into the condition of the film in-
dustry in an effort to work out some
plan for extending governmental as-
sistance. The trouble seems to be
that there is too much divergence of
opinion among the leaders of the in-
dustry as to just what they want the
government to do for them.
Sherman Faces Tax Charge
Los Angeles — Harry Sherman,
former Minnesota showman, has been
ordered by U. S. Commissioner Head
to be moved to St. Paul, where he is
to face charges of defrauding the
government out of S2.000 in admis-
sion taxes. The charges have been
pending several years. Internal re-
venue agents began investigating
when returns from houses Sherman
operated at Fergus Falls failed to
come up to average estimates.
They Tell Us Film Daily
Service Beats 'Em All
But Somehow We Just
Can't Keep Satisfied
A New Service
FOR
Film Daily Readers
Every Day — Starts Next Week
Hot, Crisp, Snappy and Timely
Covering Filmdom 's
Greatest Topic By
Those Who Know
What It's All About
^ ////f-.-.
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rhe epoch-makinit slaite spectacle that was the
talk of New York for months.
In all theatrical history there has been no produc-
tion so lavish — so sensational — so spectacular!
World^s record-holder of all statfe attrac-
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It has had unprecedented publicity through-
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And First National will make it on a scale
of unlimited magnificence!
Every day we
qive you a new
REAIOM
IT/ FIRIT mriOMMI YE4JI!
USTEM TO REAfOM
r
l;^€» NEWSPAPER
of FILMDOM
AHDWEEKLY
FILM DIGEST
VOL. XLII No. 1
Sunday, October 2, 1927
Price 25 Cents
^week
at the Central Theater and
still the sensation of the Great
White Way* All New York is
flocking to see Universalis
magnificent successor to "The
Hunchback of Notre Dame"
at top prices* Set YOUR
Dates NOW!
Victor
A UNIVERSAL
Film de France
Triumph
^iserables
Tr^sentcd by Carl Laemmle
Square
II
Not always right, but hitting
a consistently-high average for
box-office analysis and above
all 100 per cent square. That
in a nutshell sums up THE
FILM DAI LY reviews and
accounts for their enviable
prestige in the field.
Telling the Story
A CCURATELY, concisely and comprehensively. That is THE
-^ FILM DAILY rule which assures you BREVITY BUT
COVERAGE. All the news cannot rate a display head, but if it's
interesting and of importance to the film business, you'll find it
FIRST in THE FILM DAILY
Service
Up-to-the-minute news of pro-
duction activities brought to
you by a quick service from
FILM DAILY'S West Coast
office. Keep posted on devel-
opments in production by
following "Hollywood
Happenings," presented
to you right off the lot.
i«
%
PATHE sets fast pace!
1
Demonstrates class in every
department with dazzling
array of Specials * Features
Shorts ' News Reel • Come-
dies ' Westerns • Novelties
BIG SHOWMEN BOOK
PATHE-DEMILLE FEATURES SOLID
The superior box-office value of PatheDeMille Features
is evidenced in the fact that they have been picked
from the field by the biggest showmen in the country.
Among those who have signed for these great features
are: Tbe Stanley Circuit, The B. F. Keith Circuit, The
Orpheum Circuit, The West Coast Theatres Circuit, The
North American Theatres Circuit, The Stanley-Fabian
Circuit, The Butterfield Circuit, The Universal Chain
Theatres Circuit, The Stanley - Crandall Circuit, The
W. P. Gray Circuit, The Co-operative Bookings Circuit,
The Ike Libson Circuit, The Bolte Circuit, The Grobe
and Knobel Circuit, The Brandt Circuit, The Consolidated
Circuit, The Springer Circuit, The Joelson Circuit, The
Joelson-Suchmann Circuit,
and hundreds of other
<^ DOCTOR. >
With RUDOLPH SCHILDKRAUT,
JUNIOR COGHLAN,VIRGINIA BRADFORD
and FRANK MARION
Directed by RUPERT JULIAN
Acclaimed by critics
and public greatest
rural classic since
"WAY DOWN
EAST."
ROP LA ROCQUE
in
PATHE NEWS
LEADS
o^n analysis of number and
variety of subjects covered
reveals that Pathe News
leads. For instance, the fol-
lowing is a comparison of
the September 3rd issues of
six different news reels:
Tathe News . . 29
2 nd News Reel. 13
ird News Reel. 12
'ith News Reel . 1 1
5th News Reel. 10
6th News Reel . 8
Pathe News covers more
than twice as many subjects
in one issue as its nearest
competitor— with the low-
est registering only eight
as against Pathe News'
twenty-nine.
first-run theatres.
THE PIGHTING
EAGLE
With PHYLLIS HAVER
A DONALD CRISP PRODUCTION
Established as greatest male star on screen.
LEATRICE JOY
in
THE ANGEL
or
BROADWAY
directed by LOIS WEBER.
With VICTOR VARCONI, MAY ROBSON and
CLARENCE BURTON
Rated at preview greatest picture of her career.
Sensational twenty-four sheet poster on "THE WRECK OF THE HESPERUS"
Pathe Exchange, Inc.
De MILLE STUDIO PICTURES - PATME' NEWS
Pathe' westerns - pathe'serials - Pathe'comeoies
The Life of Los Anpeles
Centers at the
AMBASSADOR'S
Cocoanut
Grove
le-tSii^Wrsn
special Nights
Tuesday and Saturday.
College Night Every
Friday.
I
=^^=
WHEN IN NEED
OF
16 M. M.
Reduction or Contact
PRINTING
DUPLEX
S READY TO SERVE
OU WITH SERVICE
.ND QUALITY—
'<m>-
DUPLEX - LLC.
<>HONE STILLWELL 7930
:^<> NEWSPAPER
oypiLMDOM
K Klt^^^ AND WEEKLY
• ^ ^ ^^ FILM DIGEST
VOL XLII No. 1
Sunday, October 2, 1927
Estatlubid 1918
JOHN W. ALICOATE. Publisher
INDEX
Pace
APPLESAUCE, an cditoricU by Maurice Kann 3
FIXANCIAL 4
HOLLYWOOD HAPPENINGS, by Harvey E. Gausman S
REVIEWS OF THE NEWEST FEATURES, by Lilian W. Brennan 6-7
FOREIGN MARKETS, by James P. Cunningham 8
THEATER EQUIPMENT AND MANAGEMENT, by Michael L. Simmons. 9
EXPLOITOGRAMS. Compiled by Jack HarroTver 10
"A LITTLE FROM LOTS," by Ralph Wilk 10
THE PRESENTATION FIELD, by Charles F. Hynes 11
AND THAT'S THAT, by Phil M. Daly 12
THE WEEK'S HEADLINES 12
REVIEWS.
PAGE
ALIAS THE LONE WOLF 6
AMERICAN BEAUTY 6
BOY OF THE STREETS 6
LOVES OF CARMEN 6
THE OBLIGIN' BUCKAROO... 7
OUT AI.I. WIGHT 6
SHORT SUBJECTS
PAGE
THE RED RAIDERS 6
ROSE OF THE GOLDEN WEST. 7
SILVER VALLEY 7
THE STUDENT PRINCE 6
SUNRISE 6
THE WOMAN ON TRIAL 7
TheWorld Famous Russian Film
ii
POTEMKIN
1»
Booked and Played :
Numerous circuits Greater New York
Return Broadway Showing, two weeks Cameo
Stanley-Fabian Theatres, New Jersey
Atlantic City
Washington, D. C.
Baltimore
Chicago
Cleveland
Book Direct
AMKINO CORPORATION
Representing "Sovkino" of Moscow
723 Seventh Avenue
New York City
NOW IN O'JR NEW HOK[
Distinctive
Outstanding
Drapery
Installations
,STAGE SETTINGS
CURTAINS
DRAPERIES
for
STAGE OR INTERIOR
NOVELTY StENIC STUDIOS
340 WEST 41«t ST., N. Y. C
PHONE LACKAWANNA 928S
■^.r*
EGGERS
INCORPORATED
Photo
Engraving
Specialists
to the
Motion Picture
Industry
DAY AND NIGHT
250 West 54th Street
NEW rORK
Telephone: Columbut ^HI'2-5
ODDODODDDQDDDaDOOQODODDODOOODDDaDDOOQODDnOODODOQOOOODOOOaDOQQDDODDDDDDDDDDDDaDDnODDDOODaaDOODaQ
The ART fhaf PRESERVES YOUR ART
Aeroplane
Compare the early flying machines
with 1927 models — mechanical
marvels depended upon for on-
time delivery of valuable mail and
speeding the progress of modem
business. Compare the ramshackle
laboratories of pioneer days with
Consolidated's modem plants.
Compare the prints of ten years
ago with Certified Prints.
Mechanical perfection in the film
laboratory as attained by Consoli-
dated is a guarantee of high quality,
standardized products — Certified
Prints — and Consolidated speeds
them even with aeroplanes when
necessary — to an on time delivery
to every comer of the globe.
|IU.i.'L-l.lftl.hy:^.laltH.;il.'l.llt--l.il:IIJ-^
NEW YORK
LOS ANGELES
iTHE
:Bf^ NEWSPAPER
of FILMDOM
AH D WEEKLY
FILM DIGEST
VOL. XLII No. 1
Sunday, October 2. 1927
Price 25 Cents
$2,500,000 STANLEY
' HOUSE fOR SYRACUSE
Bite Obtained Will House
Sixteen Story Office
Building
I Syracuse, N. Y. — Erection ol a
I $2,5UU,0U0 theater is planned here by
the Stanlej" Co,, of America. I'lie
theater will be housed in a lO-story
[ ottice building, site tor wliicii has
I been obtanied.
! Stanley Corp. has had its eye on
the Syracuse held tor some time, tak-
ing over tentative plans made by the
Hark Strand Corp. prior to its
absorption by the Stanley interests.
The Mark Strand firm originally
^ contemplated a theater on the Ba,s-
j table site in Syracuse.
The Syracuse Strand Co., while
maintaining booking affiliations with
the Stanley-Mark Strand circuit, is
not controlled by Stanley, either di-
I rectly or through a subsidiary. Buf-
j falo and Syracuse money dominate
the Syracuse Strand Corp. with At-
I torney William Rafferty of Syra-
cuse heavily interested.
Rickard Ordered to Appear
in Coast Fight Film Case
San I'rancisco — GoverTinicnt action
111 the fight film ca.se is expected to be
centered here following issuance oT
a warrant for arrest of Te.\ Rickard
and the assertion of .Acting C S.
District .Attorney l-'ngene Bennett.
that the i)romotor must come here
Oct. 12 for hearing.
This is the first felony action grow-
ing out of the films. The crime i>
punishable by t\v.> rears in the i)en-
itentiary and fine of $10,000. Pre-
vious actions have been on misde-
(Continiied on Parte 11)
Fight Film Shown At
Indianapolis Theaters
Indianapolis — TIk- Dempscy-Tuii-
ney fight pictures were shown vester-
day at the Bandbo-x and Rialto.
owned by Frank J. Renibusch, and
thus far no action has been taken bv
; the Federal authorities. The U. S.
district attornev could not be reached
by THE FIL^[ DAILY, so it is un-
certain just what action niav be con-
templated.
Pictures of the Dempsey-Sharkcy
(Conthiurd on Page 11)
Carewe — Del Rio with U. A.
Los Angeles — Edwin Carewe and
Dolores Del Rio are understood to
have signed long term contracts with
United Artists.
PUBLIC OPINION SEEN Exhibitors Speed Selection of
AS EACTOR IN STRIKE
General Sympathy Said
to Favor Theater
Owners
Minneapolis — Public opinion prob-
ably will decide the outcome of the
•struggle between theater owners and
labor unions here and at St. Paul
and public opinion now strongly fav-
ors the theater owners.
This is the reaction reflected by at-
tendance, to the "campaign of enlight-
enment" being conducted by exhibi-
tors, who in "cold turkey" terms are
putting their side of the case before
the public, stating in advertisements,
posters and slides that they deplore
the walkout and are availing them-
selves of the only alternative — keep-
ing their houses open with non-union
labor.
Theater owners have been at grips
with the union in what both state
(Continued on Pane 11)
Delegates to Trade Parley
N. J. Incensed
New Jersey's lack of repre-
sentation at the trade practice
conference Oct. 10 will be un-
der discussion at a meeting of
the board of directors of the
exhibitor to be held Tuesday.
New Jersey has no representa-
tion on the arbitration board,
according to Joe Seider, presi-
dent, and so will be denied
representation at the forthcom-
ing trade parley. Arbitration
cases involving New Jersey ex-
hibitors are acted upon by ex-
hibitors appointed by the The-
ater Owners Chamber of Com-
merce, a practice which the
New Jersey unit is seeking to
e'iminate.
Final Settlement Made
in Atlanta Labor Row
.Atlanta — Contracts between the-
aters and operators have been signed
following a scries of conferences.
This ends open shop operation of
suburban houses. A temporary
agreement kept the houses running
while negotiations were in progress.
Theaters arc divided in three class-
ifications. The Howards and three
combination houses granted a $10
a week raise with increase of 30 min-
(Continned on Page 11)
M.P.T.O. COOPERATION
PLEDGED TRADE PARLEY
riie M.P.T.O. A. is grateful to the
government for calling the trade prac-
tice conference which oi)ens in Xew
York Oct. 10. R.F. (Pete) Woodhull.
president, and a committee repre-
senting the organization told M.
Markham Flannery, who is in charge
of arrangements for the commission.
(Continued on Pope 12)
Applesauce
TTfO.SK who read liijhtly rarely read well. The orticiai atti-
tude of the Theater Owner.^' Chamber of Commerce toward
the selective process worked otit for e.xhihitor re|)resenta-
tion at the forthcoming' trade conference parley is a first rate
example.
Sol Raives has filed objections with the Inderal Trade Com-
mission because, as the easiest way out of a situation marked by
many obstacles, it has been determined to use the ready-made
machinery of the Film Boards to expedite the selection of the two
exhibitors accredited each film zone.
Raives is upset at the plan of "allowins;- Film Boards of Trade
to advise the local exhibitor to select delegates" when as a matter
of fact no such suggestion has been advanced. Film Boards are
(.Continued on Page 4)
Fewer and Better Theaters
SIojj:an Emphasized by
U. S. Survey
Selection of e.\bibitor delegates to
tile trade practice conference to be
held Oct. 10 in Xew York under
auspices of the i'ederal Trade Com-
mission is proceeding rapidly, Charles
C. Pettijohn, head of Film Boards
of Trade announced yesterday. The
boards throughout the nation are
>erving as the agency through which
selection of delegates is made.
Seventeen exchange centers have
completed selectioi] of exhibitor dele-
gates, Pettijohn states. Territories
and delegates selected are:
Atlanta -S;mi U. Horisky, Chattanooga,
liiiii. ; r. F. Tlionipsoii. Palace, Cedartowii,
(!a. : .Mttiii.iti — O. ('. Lam, Rome, Ga.
Boston .Stanley Siinincr. University Then..
CamliiidKe. .Mass.; .\atlian Vamins, Kialto,
Fall River. Mass.
Charlotte — Chas. W. Picquet. Pinehurat.
X. (".: ,S. S. Stevenson. Henderson. N. C.
Chicago .lack .Miller. .M.P.T.O.; Ludwig
SieKel. I'rairie Garden. .S744 Prairie Ave.
Cincinnati — .\. G. Hettesheimer, 2318 St.
(Continued on Page 12)
Finkelstein Won't Talk
on Fox Twin City Invasion
-Xfimieapolis — M. L. Finkelstein of
-Vorthwest Theaters (Finkelstein &
Rnben) has no statement to make
>n proposed invasion of the Twin
Cities by Fo.x. This will i>ring cf)ni-
•>etition to the two cities for the first
time in several vears.
First Two Medical Films
to be Shown at Detroit
First two of the series of pictures
'caching surgery and medicine will
be shown at Detroit Oct. 3 to 7 at
the annual meeting of the American
Vollege of .Surgeons. The series is
to be sold or rented to doctors, hos-
pitals and nurses and is being pro-
duced by Fastm,->n Kodak with co-
operation of the Hays organizations.
Fim Row Escapes
No fatalities in the film in-
dustry occurred at St. Louis in
the tornado which wrecked
large sections of the city, ac-
cording to report of L. F. Sco-
field. Film Board secretary, to
Charles C. Pettiiohn, head of
Film Boards of Trade. Dam-
age to film row was slight, he
states.
afrMIWSMPES ^^^flf
•^FILHDOM m^WW
Vol. XLiI Nt. I Suaaay. Oct.2, 1927 Price 25 Cants
JJHN N. ALICUAIE
Publisnei
Published daily except Saturday and holiday?
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Bisiness and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered a?
second class matter May 21, 1918, at the
post-office at New York, N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months.
$3.00. Foreign, $15.00. Subscribers ehould
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday
New York. Hollywood, California— Harvey
E. Gausman, Ambassador Hotel: 'Phone
Prexel 7000 and Washington 9794. London-
Ernest W. Fredman. The Film Renter, 58
Great Marlborough St., London, W. I. Ber-
lin— Lichtbildbuehne, Friedrichstrasse, 225.
Financial
Trading in film issues was fairly quiet.
Paramount common was a lively exception to
the day's trend with a turn-over of 18,300
shares at a slight gain in price.
High
•tAm. Seat. Vtc
*tAm, Seat. Pfd
•Balaban & Katz
*BaI. & Katz Vtc
Eastman Kodak ..171
tFilm Inspection.. 6
•First Nat'l Pfd
Fox Film "A" 69^
tFox Theaters "A" 19'/4
*Intern'l Project
Loew's, Inc 55^
ttLoew's, 6s 41ww.l04^
ttLoew's6s41x-war.l00J^
•M-G-M Pfd
*M. P. Cap. Corp
*Pathe Exchange
•Pathe Exch. "A"
ttPathe Exch. 7s37 93"4
Paramount F-P 109^
Paramount Pfd. ..121^
ttPar.Bway.SJ^sSl.lOl
**Roxy "A" 34
•*Roxy Units 38
•*Roxy Common .. 13
Skouras Bros 40
Stan. Co. of Am.. 66!4
tTr.-ins-Lux .'^creen 4
*tlliiiv. Pictiiif^
*Uiiiv. Pict. Pfd
*tWariier Bros
Warner Bros. "A'
Low
171
6
68/2
18^
54Ji
100
92/2
107^4
12154
101
32
35
11
40
65 K
Close
47
48
60
7354
171
6
100
69J4
1954
8
55
104
lOO'/J
243^
7H
5
23
92>/2
109/2
12154
101
40
65 5^
311
ii9
Sales
200
200
'566
1,400
I'.ioo
24
10
18,300
100
10
600
Zyyi 26 26?;: 2,500
•Last Prices Quoted **Bid and Asked (Over
the Counter)
tCurb Market ttBond Market
NOTE: Balabri & Katz is listed on the
Chicago Board; Skouras on the St. Louis
Stock Exchange and Stanley in Philadelphia.
Wken you think of
INSURANCE
you are thinking of
S T E B B I N S
Specialists in Motion Picture
and Theatrical insurance for
the past twenty years
Arthur W. Stebbins & Co., Inc.
1540 Broadway N. Y. C.
Brvint S040
DAILV
Sunday, October 2, 1927
(Continued from Page 3)
being utilized as a nationally functioning entity through which
exhibitors, organized and unorganized, can be reached in the
fastest possible time. M. Markham Flannery, director of the con-
ference, made the point very clear in his general letter and why
the issue should be clouded when time might be better spent in
preparing for the many issues certain to develop, is hard to un-
derstand. Flannery said :
Since there are more than 20,000 moving picture theaters in
the United Mates, it would be impracticable to caU all owners into
a single conference. In order, therefore, tnat the unathliated or in-
dependent exhibitors may be fairly and adequately represented, two
delegates will be selected from each of the .52 geographical zones
into which the moving picture industry in the United States has
been divided tor commercial purposes, iuch delegates, representing
each zone respectively, are to be selected by tne ttiree exnibitor
members of the arbitration board, working in conjunction with the
local exhibitors' organization, if any. ]\ either delegate is to have
any athliation whatever with producers or distributors. One such
delegate must represent chains of theaters consisting of groups of
hve or more, and the other is to be selected from among owners of
one theater, or less than hve.
What other answer is necessary ?
The Skouras Plan
Following their success in the St. Louis theater field, Skouras
Bros, turn to new worlds to conquer elsewhere in Missouri and
in Southern Illinois. Now that most of the important firsi-runs
in St. Louis are under their control and the company embraces
cwenty-eight suburban houses in its theater roster, it is a natural
procedure to develop holdings in adjacent territories.
This new move is therefore important. The St. Louis terri-
tory has been comparatively free of extensive chain expansion
which makes the bkouras ambition interesting to watch. The
seller of him will look upon the move with some trepidation,
Knowing full well how alarmingly prices ofttimes drop when the
dominating factor in any one strategic spot further strengthens
Its position.
KANN
Cook Launches S.M.P.E. Program
President W. B. Cook, reelected
president of the S.M.P.E., already
has begun to put into effect the ex-
tensive program outlined at the fall
meeting of the Society which took
place this week at Lake Placid, N.
Y. The program includes a pro-
posed division on the Coast.
F. N. Gets Injunction
In "Miracle" Dispute
Temporary injunction has been
granted on petition of First Na-
tional, restraining M-G-M from pro-
ducing "The Miracle" pending trial
of a suit to decide claims to screen
rights. The injunction will become
etiectivc upon hiing of a $50,000 bond
uy First National.
However, if M-G-M so stipulates
in writing within five days of the pub-
lication of the injunction decision,
the court will appoint a referee to hear
evidence in the case immediately.
Otherwise the injunction at once will
take effect.
Dispute over the rights started last
winter when First National and Al H.
Woods announced closing of negotia-
tions. Woods then stated his owner-
ship was established several years
ago when he purchased the holdings
from Joseph Menchen who produced
the first gicture in Vienna in 1912,
and that he had sold the rights to
First National. Then First National
claims it endeavored to get Menchen
to consent to an early trial before a
referee, but that he refused, following
which the motion for an injunction
was brought.
Final "Clinch" Demand
Declared on Decline
"The reign of the happy ending and
the clinch tadeout, without which no
motion picture has, in the past, been
considered complete, is about to be
disturbed," states Jesse L. Lasky,
just in from the coast. "A new con-
icnder for the throne has appeared.
The motion picture public, having
tasted of unhappy endings for a
change, finds them highly palatable
and a new path is thereby opened for
the artistry of the producers."
Button Here
H. A. R. Dutton, president of Na-
tional Theater Supply Co., is in New
York.
Saenger in New York
Julian Saenger of Saenger Enter-
prises, is in New York from New
Orleans.
BROOKS
THt NAME YOU GO BY
WHEN YOU GO TO BUY
COSTUMES
go-wnA and unifoimms
14.37 B' WAY. NY TEL 5560 PENN.
ALSO ZiflOO COSTUMES TO RE.NT
Patrons demand
PATHE NEWS
in Danville, HI.
Danville, 111.
Sept. 30, 1927
Ray Hall, Editor,
Pathe News, N. Y.
Showing PATHE NEWS
events quite frequently be-
fore newspapers. Both your
NEWS and service are bet-
ter than ever. PATHE
NEWS is so implanted in
the minds of patrons that
when they ask about
NEWS as they come to
the theatres they always
ask if PATHE NEWS is
showing.
Home Theatre Co.
7>feHEWSPAPEB i
o/'FILMDOM ^^
IS WW^^^MDWEEKLY
ra^^ ^ ^^ FILM DIGEST
US^^D]iyiS|ji III II
HOLLYWOOD
HAPPENINGS
By
Harvey E. Qausman
—
—
^^,^^
II
Pick One for Sills
Kirsl National has purchascJ screen rights
of a play by Kcnyon Nicholson, author of
"The Harker," written in coUaburation with
Thomas Harrows. I'he title is " Two Weeks
Otf." It is being adapted lor t'uturc use of
Milton Sills. liariiey Cilazcr is writing the
continuity. It will be a George Kitzinaurice
special, with Al Kockett as production man-
ager.
n * ♦
O'Connor Finishes Comedy
Frank O'Connor has completed direction of
"Robinson and Crusoe," ieatiiring Sammy
Cohen and Tc<l McNaniara. The cast in-
cludes Elinor Klynn, lien Hard, K. H. Cal-
vert, John Ualton, John Hilliard, Martie
Shotwell and Jack Pennick. Written by
William Consclman and Frank O'Connor.
* * *
Gene Delimur Does Continuity
Gene Delimur, brought over from Paris by
Paramount to act as technical adviser, has
been assigned to the scenario department to
work on the continuity of "The Legion of
Condemned," the seiiuel to "Wings." Wil-
1 W'ellman, who piloted "Wings," is di-
tiL-ting.
* *
Alberta Vaughn Cast
Alberta Vaughn has been sclecte<l fir the
role of Xannctte in the new M-G-M star-
ring vehicle for Ramon Novarro. As yet
no definite title has been selected. Harry
aumont is directing. To date the cast
lude? Renee Adoree. Edward Connelly,
Mnrcelle Corday, Roy D'Arcy, Maurice Can-
non, Jacquelin Gadsdon, Tenen Holtz and
I 'iirothy Gumming.
* 4: *
Complete "Helen of Troy"
.■Mexander Koida \\m cumplete<l the di-
rection of "Helen of Troy" for First Na-
ti>)nal.
* * *
Josephine Lovett Writing Script
Josephine Lovett has been assigned by
M-G-M. with which concern she is tinder
contract, to prepare adaptation and con-
tinuity of a story to be produced by Clar-
ence Brown.
* * *
Richard Arlen in "Tonto Rim"
Richard Arlen has been assigned the lead
in "Under the Tonto Rim." which John
Waters will direct.
Mendes to Direct Menjou
WOien Adolplie Menjou tinishes "Seren-
ade." Paramount will star him in "The
Beauty Doctor." an Ernest Vajda original.
Lothar Mendes is to direct.
* * *
Hall Editing Colleen's Latest
Al Hall is editing Colleen Moore's latest
for First National. "Ain't She Sweet" which
Marshall Neilan is directing.
* * A
Change "Balaoo" Cast
The following revisions have been made
in the cast of the Fox picture "Balaoo."
which Richard Rosson is directing. Norman
[Trevor replaces William Turner and Barry-
Norton takes over the role formerlv assigned
to Lloyd Pantages. Maude Turner Gordon
has been added to the cast.
* * *
La Rocque and Joy Co-Starred
Rod I.aRocqne and T.eatrice To%- will be
co-starred in "The Blue Danube."" their first
appearance in the same picture since "The
Ten Commandments."
* * *
Martha Franklin in "Serenade"
Martha Franklin has been added to the
cast of "Serenade." Kathryn Carver is
playing opposite Adolphe Menjou, the star.
* * *
Complete "Honeymoon Hate"
I Florence Vidor. Luther Ree<l and the
K^ompany filming "Honeymoon Hate" have
[shot the final scenes.
Howard to Direct Schildkraut
William K. Howard has completed "The
Main Event." His next production for C
"My Country" with
». Ue Mille will b
Kudolph Schildkraut.
* « «
Corrigan with Bebe Daniels
Lloyd loingaii, who is responsible ior
screen play of "She's a Sheik," Hebe Dan-
iels' latest comedy, is also playing u part
111 the proiluction which is being directed
by Clarence Uadger.
•■* * *
Adapting "Lilac Time"
.\dela Rogers St. Johns and Willis Gold-
ieck. will prepare screen treatment of Jane
t owl's war play "Lilac Time." Colleen
.Moore will be starred.
» * *
Finis Fox Writing Script
l-'iiiis Ko.\ lias started writing the scrijit fur
Kdwin Caicwe's ne.xt production starring
Dolores Del Kio. The story is as yet un-
titled and will follow "Ramona."
* * *
Molly O'Day Assigned
The third feature role assigned to Molly
O'Day is that of the youthful heroine in
"The Shepherd of the Hills." opposite John
Boles. Alec Francis will also be featured.
^ ^ ^
Dillon to Direct "The Noose"
John Francis Dillon. now completing
"Man Crazy," has been assigned to direct
the new Barthelincss picture, "The Noose."
* * *
Wallace to Direct Comedy
Kieliard Wallace is at present directing "A
Texas .Steer," starring Will Rogers. Upon
completing it. he will direct "The Butter
and Egg Man." featuring Jack .Mulhall and
Dorothy Mackaill.
* * *
Fox Re-Signs Counselman
William iL Counselman hasi signed a new
contract to remain with Fox for another two
years as a supervisor.
* * *
Merv5m LeRoy Assigned
.Mervyn LeHoy. now completing "No Place
to CJo." featuring Mary Astor and Lloyd
Hughes, has been assigned to direct "Down
Went .McGinty." in which Charlie Murray
.nnd George Sidney will be co-featured
* * *
Paramount Assigns Josephine Dunn
Josephine Dunn has been added to the
cast of "You Will Many Me. " Clara Bow's
next picture.
* * *
Keaton Does Interiors
Back to Hollywood after two months on
location. Buster Keaton and his company
have startetl work on interior scenes of
"Steamboat Bill. Jr."
* * *
Heiiaberry Directs "Sailors' Wives"
Joseph Henabcrry will direct "Sailors'
Wives " for First National.
* * *
Mack Swain Assigned
Mack Sw:iin. character comedian, has been
.-"Ided tn the cast of "Gentlemen Prefer
Blondes."
Connie's Plans
Constance Talmadge is scheduled to leave
Paris on Oct. 15. On her arrival in Holly-
wood she will Stan work on her tirst pro-
duction for United Artists.
* * *
Bennett Editing "Shepherd"
Hugh Bennett who did the editing on "The
Patent Leather Kid, " is now busy on "Shep-
herd of the Hills." for First National.
* * *
Two More from Sennett
Directors Eddie Cline and Hurry Ed-
wards have completed two new comedies on
the Mack Sennett lot for Pathe release.
* * *
"U" on New Schedule
Universal is working far ahead into the
19281929 season, several pictures for next
year being in production and many more
now being put into continuity form.
* * *
M-G-M Signs Lowell Sherman
Lowell Sherman has been signed for Greta
Garbo's new vehicle, "The Divine Woman."
This film, adapted by Dorothy Fariuim from
Gladys Unger's play, "Starlight," will be
ilirected by Victor Seastrom. Lars Hanson
has the masculine lead.
* * *
F B O Signs Nora Kane
Nora Kane. . who recently completed the
feminine lead opposite Fred Thomson in
"Jesse James" has been signed by William
Le Baron to play the lead in Tom Tyler's
latest picture, "When the Law Rides" for
F B O.
* * *
Original for Hoot Gibson
"Uiding for Fans," an original by Arthur
Statter, has been purchased by Universal
as a \ehicle for Hoot Gibson.
* -y- *
John Farrell Writes Original
John Farrell has completed an original,
"The Blue Danube. " and also wrote the con-
tinuity. It is a De Mille special to be
directed by Paul Sloane.
^ ^ ^
Urson Directing "Chicago"
Frank Urson, one of Cecil B. De Mille's
directors in the production of "The King
of Kings," has been assigned to direct the
screen version of "Chicago."
* * *
Patterson Titling
E. .\. Patterson has been engaged to title
".Shootin" Irons," the first starring picture
of Jack Luden.
* * *
Harry Brown Directing Maynard
Ena (Jregory, at present acting in "The
Shepherd of the Hills." has been selected as
lead for Ken Maynard in "The Caravan
Trail." now in work under the production
management of Charles R. Rogers. Harry
J. Brown is directing.
* * *
"Sailors' Wives" Scheduled
Tlie production schedule at First National
lists Warner Fabian's novel. "Sailors' Wives."
as the next vehicle for Mary Astor and
Lloyd Hughes. Henry Hobart will be pro.
duction manager.
AT PUBLIC AUCTION
MOVING PICTURE STUDIO
"The LONG ISLAND STUDIO." 75 Mill St.. Astoria. L. I.
(OppKJsite East 92nd Street. N. Y. Ferry)
100 K. W. Generator Set with Switchboard & A. C. 3 phase Motor: 40 K. W.
Generator Set with SwHtchboard & A. C. 3 phase Motor: Studio Equipment. 2
Sunlight Carbon Arc Searchlights. 24 in. 150 Amps.: 7 Cooper-Hewitt 8 Tube
Banks. 8 Broadside Carbon Lights. 60 Amps. : 4 Tandem Tilt Carbon Lights. 60
Amps.; 11 Klieg Spot Lights: 4 Portable Studio Switchboards: 2 Doub'e In-
verted Carbon Domes: 7 Single overhead Carbon Domes; Dressing Room Equit>-
ment: Woodworking Shop — 30 in. Handsaw. 12 in. Jointer. Saw Table. Single
Spindle Borer. Wood Turning Lathe. Lumber. Mouldings, etc.: 4 A. C. 3 Phase
Motors. ' ;■ H. P. to 5 H. P.; Large quantity of Studio Scenerv. Dressing Room
Furniture. Office Desks. Chairs. Files. Carpets, etc.
LEO MONSHEIMER. Auctioneer
Machinery Specialist Since 1910
WILL SELL FRIDAY. OCTOBER 7th. 1927, 1 1 a. m. On Premises.
75 Mill Street, Astoria. L. I.
AUCTIONEER'S OFFICE. 366 Broadway. N. Y. Telephone Worth 0354
Gotham's Plans
With the complciiou ol "Blondes' By
Choice," starring daire Windsor under di.
rection of Hampton Del Ruth, one ipiarter
of Gotham's prugram ib now completed.
* » »
George Bunny Cast
An addition to the cast of George Fitz-
maurice's production "Louisiana, " btarring
Billie Dove, i» George Bunny, brother of
John Bunny, comedy favorite in the early
years of the screen.
« 4' *
Paul Leni Picks Cast
Paul Leni has engaged Albert Gran antl
.Sam De Grasse for "The -Man Who Laughs"
now in work at Universal City. The cast
so far chosen now is as follows : Conrad
\ eidt, Mary Philbin, Albert Gran, Sam De
Cirasse, George Siegmann and Torbcn Mey-
ers.
* * *
Crawford Kent Assigned
Crawford Kent has been signed for a role
in the Universal Jewel production "The For-
eign Legion."
4: * «
Bob Steele Starts Another
Final scenes for "Driitin' Sands," star-
ring Bob Steele, have been filmed at F B O
under direction of Wallace Fox. This is
the third production the 21-year old western
star has made in his series.
* * *
Morgan Dancers Engaged
Marion Morgan and fifty of her dancers
have joined the cast of "You W'ill Marry
.Me." Clara Bow's next film for Para-
mount.
* * *
Griffith Using Color Sequences
Several sequences of D. W. Grittith's "The
Drums of Love" which he is making at
United Artists will be shot in color. Mary
Philbin, Lionel Barrymore, Don Alvardo and
Tully Marshall are the principals.
* * *
Ormont Completes "Polly"
The latest James Ormont picture to reach
the hands of the film cutter is "Polly of the
Movies"
* * *
Lorraine Eddy with Christie
Lorraine Eddy, a blonde recruit from the
stage to the screen, makes her debut as a
lead in "Oh Mummy !" new Paramount
Christie comedy starring Jimmie Adams.
* * *
Clark Directing Tom Tyler
Frank Howard Clark, author of Western
stories, who made his debut as an F B O
director with Buzz Barton's last picture
"Wizzard of the Saddle," will direct Tom
Tyler's next.
H A R OLD
SHUMATE
Originals — Adaptations
For
Lasky — M. G. M.
Universal — Fox
Management
Edward Small Company
FREELANCING
THE
DAILY
Sunday, October 2, 1927
Sunrise
Fox Length: 8729 ft.
WILL CREATE UNLIMITED
TALK. AN OUTSTANDING
PRODUCTION MASTERFUL IN
TECHNICAL ACHIEVEMENT
AND DISTINGUISHED BY SU-
PERB DIRECTION.
Cast George O'Brien far sur-
passes anything he has ever done.
Janet Gaynor, excellent, Margaret
Livingston, good. Others J. Farrell
MacDonald, Ralph Sipperly, Eddie
Boland, Arthur Housmaii, Jane
Winton, Bodil Rosing.
Story and Production .... Drama.
A simple tale dealing with the man-
ner in which a woman from the city
(Miss Livingston) almost succeeded
in breaking up a pleasant home by
l)ersuading the man (O'Brien) to
drown his wife (Miss Gaynor). His
repentance, his reconciliation with his
wife, their second honeymoon in the
city, her narrow escape from a natur-
al death by drowning and their iinal
reunion tell the narrative. It is the
manner in which Murnau has han-
dled the players and the development
of "Sunrise" that stamp it as one of
the finest accomplishments in pro-
duction—not only for this year but
for all years. His camera effects are
amazing for the mind as well as for
the eye. It is a great production.
Direction F. W. Murnau;
magnificent.
Art Director Rochus Gliese
Author Herman Sudermann
Scenario Carl Mayer
Photography C'larles Rosher,
Karl Struss; breath-taking.
Reginald Denny hi
"Out All Night"
Universal-Jewel Length: 6170 ft.
SOME BRIGHT COMEDY
IDEAS. DENNY RUNNING
TRUE TO FORM AND SITUA-
TIONS SUFFICIENTLY MIRTH
PROVOKING TO KEEP THE
AUDIENCE IN A CHEERFUL
STATE.
Cast. .. .Denny first rate and lands
a good vehicle in this. Marion Nixon
tile pretty chorus girl sweetie. Wheel-
er Oakman one of those designing
managers. Others Billy Franey,
Dorothy Earle, Ben Hendricks, Jr.
Story and Production. .. .Comedy.
Very good indeed but misses being
an unusually fine comedy, because
Wm. Sciter, who knows comedy and
comedy value, insists upon using
more footage than his story warrants.
Once he gets down to running off a
comedy in five reels, he should make
a real humdinger. Plenty of bright
ideas in this one and all used to good
advantage. The bit where Denny
and his sv/cetit are marooned in a
"self-service" elevator for a whole
night is a corker. So is the sequence
where he masquerades as the ship
nurse. Many more equally funny
stretches that would have kept the
laugh tempo steady, if tli^v had been
closer together.
Direction Wm. Seiter ;
good but uses too much foot.ige.
Author Gladys Lehman
Scenario Harvey Thew
Photography Arthur Todd;
good.
Ramon Navarro and Norma Shearer
in
"The Student Prince"
M-G-M Length: 9435 ft.
PLEASING LOVE STORY
WITH CONSIDERABLE AP-
PEAL FOR WOMEN. STORY
THREAD THIN BUT LUBITSCH
TOUCHES HELP IT OVER
WEAK SPOTS.
Cast Ramon Novarro, good but
scarcely Teutonic in appearance.
Norma Shearer's work satisfactory.
Jean Hersholt well nigh steals the
l)icture as Dr. Juttner. Others Gus-
tav von Seyffertitz, Bobby Mack,
Otis Harlan, Philip De Lacy and Ed-
ward Connelly.
Story and Production . . . Romance.
World-famous Heidelberg and the
colorful student life form the back-
ground of this delicately handled but
not new love story of Karl, the stu-
dent prince who falls in love with
Kathi but is ctMiipelled to give her
up for reasons of state. It is a thinly
spread tale of unfulfilled love. The
color and romance which one always
associates with Old Heidelberg has
been caught in the main by Lubitsch,
but one cannot help but feel that he
might have done a good deal more
with it. There are any number of
delightful Lubitsch touches which do
much for the production.
Direction Ernst Lubitsch;
clever on the whole.
Author From story "In Old
Heidelberg" by Meyer Forster.
Adaptation Hans Kraly
Photography John Mescall;
excellent.
Billie Dope in
"American Beauty"
First National Length: 6333 /(.
ENTERTAINING PICTURE
DEALING WITH A SITUATION
NEAR AND DEAR TO THE
HEARTS OF THE LADIES—
THE FEMININE LOVE FOR
FINERY.
Cast.... Billie Dove an ideal selec-
tion as the girl to wear the clothes.
She does — and how. But she trives
it all up for love, in the person of
the good looking Lloyd Hughes.
Walter McGrail the disillusioned gen-
tleman of wealth. Others Margaret
Livingston, Al St.' John, Lucien Pri-
val, Alice White.
Story and Production. . . .Romance.
The eternal quest for luxury on the
part of the fair sex fornis the basis
of a right interesting yarn that will
prove a decided hit with the women
and there's enoucrh in the way of pic-
torial appeal to satisfy the man in
attendance. Billie Dove is well nigh
a perfect "American Beauty" even
if she is only playing a game and wear-
ing borrowed clothes. A checker in
a fashionable hotel is her real job
but she masquerades as a society girl
in the hope of catching a rich hus-
band. Then when she has finally
succeeded she discovers that her love
for a poor chemist is the biggest
things in life.
Direction Richard Wallace;
fi.rst rate.
Author Wallace Irwin
Scenario Carey Wilson
Photography Geo. Folsey;
good.
Keyi Maynard in
"The Red Raiders"
First National Length: 6210 ft
BREAK NECK SPiiED THAT
SPILLS ACTION GALORE
AGAINST HISTORIC BACK-
GROUND. GREAT STUFF FOR
THE YOUNGSTERS. THEY'LL
LOVE IT.
Cast.... It's a joy to watch Ken
Maynard ride. And he does plenty
of it in this. J. P. McGowan good
in a sort of semi-villainous role. Ann
Drew a heroine who creates little
impression one way or the other.
Others Paul Hurst, Chief Howlache,
Harry Shutan.
Story and Production. .. .Western.
The Maynard westerns continue to
ve up to the standard set l)y the first
cture. This one, like the others,
ffers teeming action, attractive back-
grounds and a story that, although
not especially new in situations, of-
fers opportunities for historic reflec-
tion and atmosphere that add not a
little to the entertainment. The con-
flict of the white man and the In-
dian is the basis of the plot which
includes an attack by the red men
that has been staged on a large scale
and contains many angles that in-
dicate no lack of effort or expense
iipon the part of the producer. It is
the kind of story that young folks
will thoroughly enjoy.
Direction Albert Rogell;
splendid.
Author Marion Jackson
Scenario Marion Jackson
Photography Ross Fisher;
good
"Alias the Lone Wolf"
Colinnbia Length: 6500 ft.
INTERESTING CROOK STO-
RY WELL PRESENTED AND
CAPABLY ACTED. GOOD SIT-
UATIONS AND DEVELOP-
MENT THAT HOLD THE AT-
TENTION ALL THE WAY.
Cast.... Bert Lytell the very dig-
nified gentleman crook who is never
lacking in assurance. Lois Wilson
the attractive heroine. Others in a
suitable and well balanced cast in-
clude Wm. V. Mong, Ned Snarkes.
James Mason, Paulette Duval, Ann
Brody, Alphonz Ethier.
Story and Production Crook
melodrama. How a lot of crooks at-
tempt to out-smart each other in an
effort to possess a certain valuable
jewel provides for a bit of melodrama
that is considerably out of the ordi-
nary in the matter of suspense and
well sustained interest. Here's one
they won't figure out ahead of time.
It is capably handled from everv an-
gle and a positive solution before the
proper denouement is quite unlikely.
Bert Lytell as the reformed "Lone
Wolf" encounters a group of lesser
crook celebrities who have followed
him aboard a liner thinking to make
a haul and immediately cast suspi-
cion on the more notorious crook.
It is good entertainment.
Direction E. H. Griffith;
first class.
Author Louis Jos. Vance
Scenario E. H. Grififith-
Dorothy Howell
Photography J. O. Tavlnr;
good.
"Boy of the Streets"
Rayart Pictures Length: 5000 ft.
GOOD PROGRAM MELO-
DRAMA. THE ACTIVITIES OF
MASTER CROOKS AND
CRACKSMAN PLUS THE HERO
AND THE GIRL ANGLE— ALL
SUPPLY THE FAVORITE AU-
DIENCE STUFF.
Cast. .. .Johnny W^alker the victim
of crook pals who lead him astray
and Betty Francisco the pretty miss
who steers him right. Mickey Ben-
nett, the "boy of the streets," is con-
vincingly hard boiled but melts under
kindness.
Story and Production. .Melodrama.
The crowd that patronizes the local
theater in a small communit\- will
find a great kick in this or any sim-
ilar type entertainment. It has all
the reliable hokum that they know
and enjo\-. Handsome hero led astray
bj' crooked companions. Pretty .girl
takes interest in young brother and
finally ' is instrumental in brini-inqr
about hero's reform. Girl sought by
crook leader who frames her father
in order that he may serve him from
jail and thereby force girl to marry
him. Hero on the job and to the
rescue and everybody happ}-. The
yarn is conventional enough but
worked out with good action, sus-
pense and a quota of laughs that
will make it the more attractive.
Direction Chas. J. Hunt;
Author Chas. T. Vincent
Scenario Arthur Hoerl
Photography Not credited;
good.
"Loves of Carmen"
Fox Length: 8538 ft.
ARTISTIC AND ENTERTAIN-
ING. FINEST PICTURIZATION
OF THE FAMOUS OPERA AND
WITH TWO OF THE SCREEN'S
BEST PERFORMERS.
Cast. ... Dolores Del Rio a fiery,
sensuous Carmen, a delight at all
times. Victor McLaglen splendid as
Escamillo, the bull fighter. Adds an-
other to his growing list of fine per-
formances. Don Alvarado the roman-
tic Don Jose. Others Nancy Nash,
Mathilde Comont, Farael Valverda,
Jack Bastian, Carmen Costillo, Fred
Kohler.
Story r?nd Production. ... Comedy
drama. Raoul Walsh adds another to
his list of fine films. "Loves of Car-
men" is excellent entertainment. It
is a vivid presentation of the operatic
story, vividly told, splendidly acted
and moving from start to finish.
There are no dull moments in the
picture. There is beauty and action
and all the elements of appeal that
go to make a sustained interest. Do-
lores Del Rio and Victor McLaglen
are ideally suited to their respective
roles and the supporting cast is well
balanced. How the gvnsv vamnire
wins the elusive bull fighter only to
lose her life at the hands of a disap-
pointed lover is fine entertainment.
Directions Raoul WaUh :
splendid.
Author Prosoer Merimee
Adantation Gertrude Orr
Photograohy Lucien Andriot-
Tohn Marta; excellent.
THE
Sunday, October 2, 1927
DAILV
Tom Mix bi
"Silver VaUey"
yox Lc)i!/th : 5011 ft.
MIX TURNS STUNT AVIA-
TOR IN HIS LATEST, A
BREEZY WESTERN WITH EPI-
SODES OF GOOD ACTION.
NOT THE CONSTANT GRIND
OF THRILLS MIX USUALLY
OFFERS.
Cast.... Tom Mix is trying to be
funny but he h:id best stick to Tony
nd keep on chasing the villain. Dor-
otliy Dwan, the girl. Phiio McCul-
lough the conventional rascal. Others
Tom Kennedv, Clarke I'onistock,
Lon Poff.
Story and Production. .. Western.
Tom MLx has taken to aviation.
[t might be safe to suspect that Tony
lias cause to be jealous but if his
laddlc mate "knows his groceries"
he'll stick to Tony, forget the air-
iane and his attempts to be funny
nd just keep on riding like the devil.
It's the thing he docs best. Mix is
not a comedian. He can lead a vil-
lain a merry chase and his nifty
escues of heroines arc all that his
idmirers require for their price of
idmission. There is a good lot of
iction and some good riding toward
the end of the picture but the early
eels where Tom fools around at
omedy are not so hot.
Direction Ben Stoloff;
ample.
Author Harry Sinclair Drago
Scenario Harold Lipsitz
Photography Dan Clark;
ood.
Pola Negri in
"The Woman on Trial"
I'anunottiit Length: .")i(GO ft.
POLA NEGRI'S SUPERB ACT-
ING CAN T MAKE THIS ULD-
l-ASHlONED MURDER STORY
WITH FLASH-BACK TREAT-
MENT RATE BETTER THAN A
FAIR NUMBER.
Cast. . . . i'ola breathes life nito an
aged plot, and is always worth
watching. Einar Hansen her roman-
tic sweetheart. .\rnold Kent does
good work in unsympathetic role.
Others Andre Sarti, Valentina Zim-
ina, Sidney Bracy, Bertram Marburg,
Cayne Whitman and Baby Brock.
Story and Production Parisian
romance. Adapted from the play by
Krnest N'ajda. This harks back to
the old days when the first flash is a
court room scene with the woman
on trial telling her story. No new
treatment has been given this old-
fashioned flash-back technique. And
the story itself follows the well worn
grooves. The girl in love with a poor
artist — marries the millionaire to help
her artist sweetheart financially —
jealous hubby — frame-up of wife —
the killing. They take her little boy
from her, which gives Pola a splen-
did chance to play up the mother-
love angle. Here she is at her best.
Pola's acting makes the mechanical
story worth while.
Direction Mauritz Stiller :
stilted.
Author Ernest Vajda
Adaptation. .. .Elsie Von Koczain
Photography Bert Lennon;
good.
"Rose of the Golden West"
First Natiotial Length: 6477 ft.
LOVE AND INTRIGUE COM-
BINE FOR ROMANCE AND
THRILLS OF AN INTEREST-
ING ORDER. HISTORIC AND
AT R I OTIC FLAVOR ADD
■ZEST.
Cast. . .Gilbert Roland a handsome
nd gallant hero. Mary Astor the
wistfully beautiful heroine. Montagu
Love in one of his highly interesting
and finished performances. Flora
Finch's homorous bits add a laugh
or so. Gustav von Seyfifertitz good as
the rascal.
Story and Production Melo-
drama. Patrons on the whole will
find this much to their liking. The
story involves historic incident —
whether fact or fancy matters not—
and is logically accompanied by
patriotic flavor that seldom fails to
register a certain degree of enthus-
iasm and fervor in the heart of the
"native born.'" Romance and intrigue
are nicely blended together in a plot
that has no dull moments and is fav-
ored with a capable cast to portray
its characters, an excellent production
and general qualities of satisfaction in
its entertainment. The story tells of
the supposed plan of the dictator of
old California to sell out to Russia.
Direction .... Geo. Fitzmaurice;
excellent.
Authors ...Minna Caroline Smith-
Eu.genia Woodward.
Adaptation Bess Meredyth
Photography Lee Garmes:
splendid.
Buffalo Bill, Jr., in
"The Obligin' Buckaroo"
Pathe Length: 4575 ft.
SAVES UP THE ACTION FOR
THE FINISH. EARLY REELS
CONTAIN SOME AMUSING
BUSINESS THAT WILL KEEP
THEM INTERESTED.
Cast Buffalo Bill. Jr. displays
his contagious smile to good advan-
tage. Olive Hasbrouck is the girl
in need of rescue. Chas. Whitaker
and Al Taylor the villians and Harry
Todd the comedian. Others Sherry
Tansey, Raye Hampton. Lafe Mc-
Kee. Robt. Burns.
Story and Production Western.
This one reserves all the action for
the finish, the earlj^ reels occupied by
some fairly good comedy business
concerning the adventures of a
stranded theatrical troupe who agree
to run off a show in a tank town
in the hope of securing enough cash
to carry them further on their jour-
ney. There isn't any definite connec-
tion between the first and second
halves of the story but it doesn't mat-
ter greatlv. Hero leaves his chorus
friends when the business of retriev-
ing a mine that was willed to him
becomes the most important thing.
A girl, part owner, is in dire need of
assistance and protection from two
crooks. Hero settles all differences.
Direction Richard Thorpe:
adequate.
Author Bert B. Perkins
Scenario Frank L. Tnghram
Photography Ray Ries:
good
Short Subjects
"The Adventures of Baron Mun-
chausen"— PerofI Picture
Color Novelty
Type of production. ... 1 reel cartoon
Paul Peroff has animated this le-
gend by R. E. Raspe. It tells the
story of a very egotistical gentleman
who related a magnificent yarn about
an adventurous trip in which he blew
up a whale, landed in the moon and
after cutting up in that doubtful lam
came back to earth where a great
tablet was erected in his honor. But
his dubious listeners promptly
"crowned" the Baron and thus end-
ctli the fable. Here's a novel bit of
animation artistically done in color
and certainly a delightful bit of varia-
tion.
"Here's Another One"
Bray
Catchy Novelty
Type of production..! reel Question
and Answer
This one very cleverly capitalizes
the appeal of the question and answer
epidemic that has swept the country
like a Republican landslide. The
spectator is asked to test his knowl-
edge on ten subjects each of which
is illustrated to give him a clue to
the answer. Thus pictorial interest
is enhanced by what is virtually a
diverting game, and all told this
makes a very worth-while novelty for
any program.
"A Gold Digger of Weepah"
Sermett— Pathe
Amusement for All
Type of production. . . .2 reel comedy
A funfest, almost in the old-fash-
ioned way, with obvious intent to
burlesque the recent reports of the
primitive conditions to be found in
America's new Klondike. The gag
man has been kept busy and so
things are happening all the time,
with a fairly clever array of titles
to help the laughs along. One of
the funniest incidents is that of Billy
Bevan as a barber probing a grizzled
prospector's whiskers for gold nug-
gets. The rest is concerned with
the familiar material of a gold dig-
ger of another type breaking in on
the peace of a happily married man
and finally carrying the day while the
family hits out for other parts.
"The Weaker Sex"
Rarebit— Pathe
Good Humaii'Interest Material
Type of production..! reel magazine
This second issue of the new se-
ries entitled. "Rarebits" seems more
than anything else a variant of the
Grantland Rice Sportlights type of
picture. The title is an ironic reflec-
tion of the subject matter, showing
the so-called weaker se.x engaging in
activities that rival the daring and
brawn of masculine attainments. We
see women running, boxing, flvintr,
swimming and climbing up smoke-
stacks with all the dexterity shown
by man. It is well knit, deftly titled
and has plenty of human appeal.
"The Salmon Run"— Fox Variety
Prosperous Industry
Type of production 1 reel comedy
Here's a number that is bound to
make the amateur angler long for a
pole and a hook. The swarms of
salmon in their native waters, the
huge catches, the spawning grounds
the perseverance of the salmon in
leapnig the falls to get back into
calm water, and endless other inter-
esting sidelights on the life of the
•salmon is mighty interestingly put
lorth m this latest Fox Variety
"The Stunt Man"
Larry Semon— Educational
Old Stuff
lype of production....! reel comedy
This one gives Larry a chance to
stage all the old gags that most of
the gag men out in Hollywood have
forgotten. Larry wrote and directed
this himself, which may be what's
wrong with it. As a black-faced
comedian, he is in the average run
of that type, but he should let some-
one specializing in that work write
his gags for him. It is cluttered with
miniature sets that are amateurish.
Larry will have to do better than this
It he wants to get the real money.
"The River of Doubt"
Fables — Pathe
Loads of Animated "IT"
Type of production. . . . ! reel cartoon
W'e get a peep into a jungle revel
hippos using a dinosaur's neck for
a .si)rnigboard, monkevs flving like
birds, a hyena using a crocodile for
a harp, and other fantastic "didoes"
as cut up by the joyous denizens of
the forest— the whole spectacle elo-
quently bespeaking the brilliance and
inventive power of the cartoonist's
pen. The end comes when .Mfalfa
^.'■"^■fs with a camera and the star-
tled beasts try to dope out the "devil
box. A wildcat takes a chance and
chases Al out of the forest. Lots of
action, pep and grey matter in this
number.
"Fresh and a Devi!"
Bray
Good Measure of Fun
Type of production 2 reel comedy
i he old familiar comedv triangle is
the theme but the action, the gags
and the playing have a good deal that
IS new and refreshin,g. There is real-
ly a very funny scene in the parlor
of the girl who is entertaining two
lovers, what with one trying to solo
ir with various musical' instruments
and the other doing evervthing in
his power to get rid of his rival. What
is probably one of the funniest f'"'s
of the season takes place when the
musical one pulls a mouth organ out
of his pocket, attached to a long
heavy chain. When asked the ob-
ject of the chain, he replies: "Do you
think I'm crazy: I swallowed one of
these Charmonicas) once!" Other in-
cidents of a clownish nature help put
the picture over.
Reopen CorrsrviUe Theater
Corryville, O.— The "L" Theater
Circuit has reopened the Nordland
which was closed a short time for
improvements.
RAPID STRIDES ARE BEING
MADE IN THE FOREIGN
FIELD. KEEP POSTED
THROUGH "FOREIGN
MARKETS"
Foreign Markets
NEWS FLASHES FROM FILM
CENTERS ALL OVER THE
GLOBE: MELBOURNE,
LONDON, BERLIN,
PARIS
"SYNCHRO flLM,"
NEW TALKING DEVICE
London — First demonstration of
the Synchro Film was given in Bris-
tol. This is another speaking picture
device and the instrument is of such
a nature that it can be earned in the
pocket. The first demonstration was
with a song piece. Following this
there came a tap dance, music and
steps being in unison.
The inventors are H. A. Johnson,
of Bishopston, Bristol; D. J. Sof-
field, Clifton, Bristol; and F. H. Pal-
mer, of Redland, Bristol.
Johnson states that the instrument
is a synchronizing gear for the pur-
pose of recording two mechanically-
separated machines in unison. The
recording machine controlling the
camera and the reproducing machine
controlling the speed of the projec-
tor, are said to assure the correct
pitch. The breakage of films and
consequent shortage present no dif-
ficulty as an automatic adjustment
has been provided, it is claimed.
Battle Over "Talkies"
Looms in Great Britain
London — Following installation of
Movietone at the New Gallery as the
first step of a definite effort to intro-
duce Fox's talking film device into
this country, there is much specula-
tion concerning future action of De
Forest Phonofilms who claim to
hold the rights of the invention for
Great Britain.
Design of the Phonofilm is claimed
to be protected by De Foroit and
Case patents, the latter coverinf.:; im-
piovements on the original method,
and De Forest claims they have ac-
quired rights in all of them. Movie-
tone is stated to be based on the
Case patents, and, in the event of a
legal dispute, attention of the court
would jirobably center around pos-
session of the rights in these.
Bundy in New Venture
London — A new all-British renting
organization is in course of forma-
tion, of which A.E. Bundy, chairman
of British Instructional Films, Ltd.,
is to be the chairman.
Steve Slinger is to be general man-
ager of the company, which will be
called Pro-I^atria Films, Ltd.
Another New British Firm
London— A new £250,000 British
studio company is being sponsored
by Captain Harry Lambart, manag-
ing director of British Masterpiece
I'"ilnis, Ltd.
Gaumont Buys Foreign Rights
London — Gaumont is handling for-
eign rights of "The Battles of Cor-
onel and Falkland Islands," which is
being distributed in the British Isles
by VV. and F.
To Fight Tax
Glasgow — Further reduction
of the entertainment tax in
Scotland will be sought by
members of the C. E. A., who
recently succeeded in securing
a cut on tickets up to sixpence.
A special tax committee of
the C. E. A. is working out
ways and means of launching
the tax fight.
Legislative Session Fails
to Act on Turkish Tax
Constantinople — Legislation passed
in the Grand National Assembly in
Turkey might have some effect on
the picture situation. It provides for
a flat tax of 6 per cent, paid once on
all merchandise at the time that it is
cleared through the customs, it re-
places the old 2^ per cent transac-
tion tax which was paid each time
merchandise changed hands. This
new law is regarded, in many cases,
as a relief from the former 2^ per
cent tax, since in many lines mer-
chandise necessarily passed through
a number of hands.
Shortly before the close of Grand
National Assembly a law was pro-
posed which, if passed, would have
provided for the levying of a tax of
5 piasters per meter on all films im-
ported or produced, with the excep-
tion of blank film or films for edu-
cational^use in schools. Of the pro-
ceeds 25 per cent was to have been
turned over to the Red Crescent, a
Turkish organization corresponding
to our Red Cross.
The proposed tax of 5 piasters per
meter (5 piasters are approximately
equivalent to Z'A ccnt^) would have
been a tremendous burden to the
local trade. Representatives of local
mterests protested strongly and suc-
ceeded in having the proposed law
referred back to the budget commit-
tee. Hence no action was taken on
it during the session of the assembly
which has just closed. There is,
however, the possibility that it may
be brought up again when the new
assembly convenes this fall.
Irish Imports Lower
Dublin — During the first quarter of
1927, there were imported into th--
Irish Free State, 1,485,169 linear "ft
of film, valued at £9,034 (about $45.-
000) as against 1,626,814 ft. valued at
£9,806, for the corresponding three
months of last year, or a decrease
this year of 134,645 ft. and £772 from
1926.
Dunlap Returns to U. S.
Sydney— Scott R. Dunlap has gone
back to Hollywood. He came to
Australia two months ago to direct
Eva Novak's pictures for Phillips
Film Prod. Miss Novak will remain
to finish her contract.
INDIA MAY BAR
SERIALS, SEX riLMS
Calcutta — The Government will ap-
point a committee to tour India and
Burma to collect information on the
position of the film industry, with
particular reference to the moral in-
fluence exerted by various types of
films. Names of members of the
committee will be announced shortly.
It is said that the Government will
pass a measure by which all sex films
and serials will be permanently
banned if the' Committee reports un-
favorably.
Russo-French Deal Effected
Moscow — A French concession for
the manufacturing of plastic mater-
ials, photographic paper and film,
under the name "Simp," has started
at a factory at the Podnioskornaya
railroad station. The French firm
Lumiere will direct the manufacture
of the photographic material.
Royal Commission Will
Tighten Censor Laws
.Sydney — For the first time, the
Royal Commission investigating film
conditions in Australia, has been
called in to pass on the merits of
Federal and state censorship. It oc-
curred in Adelaide, where the local
South Australian Board banned "So
This Is Paris," after the common-
wealth authority had passed it. The
commission returned a verdict in fa-
vor of the state's action; and in the
course of strong comments, the
Chairman, M. Marks, declared he was
convinced that there was an immed-
iate need for one set of laws and
censorship and that the present cen-
sorship would have to be tightened
up.
1 House to 44,000
Belgrade — With 12,000,000
inhabitants, Yugoslavia has
only 275 theaters with 86,630
seats, or an average of 317
seats per theater and one house
to every 44,000 people. Bel-
grade, the capital city, has
eight picture theaters with a
total capacity of 6,100, serving
112,000 inhabitants.
Five hundred people in New Zea-
land have applied for the post of
censor.
Labor Trouble in Austria
Vienna — Public interest here is
again focussed on the industry. Apart
from the license controversy, the
question of a rise in wages has re-
curred. Exhibitors are opposing this
on the grounds that heavy taxation
makes wage increases impossible.
France Film Trade
on Downward Trend
Paris — French Foreign trade in
films during the first half of 1927
showed a downward trend. Although
exports of negative amounted to 872
metric quintals, as compared with
722 metric quintals during the cor-
responding six months of 1926, a gain
of 17.2 per cent, exports of positive
totaled 1.497 metric quintals, as
against 1,676 metric quintals during
the first half of last year, a loss of
10.7 per cent. A marked decline was
also noted in imports of negative as
compared with the corresponding
months of last year, the figure show-
ing a loss of 65.7 per cent, while a
considerably smaller loss is seen in
the imports of positive films, the re-
spective figures being 225 and 266
metric quintals, a loss of 15.4 per
cent.
The trade of the United States with
France during the first six months of
1927 declined appreciably. United
States exports of negatives decreased
by 187 metric quintals or 78 per cent
and positives by 14 metric quintals
or 27.5 per cent, while imports of
negatives from France dropped by
241 metric quintals or 70 per cent,
and positives by 98 metric quintals
or 66.3 per cent.
Hunter to Join Gaumont
London — There was a recent possi-
bility of T. Hayes Hunter directing
another Gainsborough story, but in-
stead, he will join Gaumont.
West Will Produce Two
London — Walter West is to make
two films, first "Maria Marten," and
then, "Sweeney Todd." "Maria Mar-
ten" is having a run on the stage at
the Elephant and Castle theater.
RiCHMOUNT Pictures Inc.
723 Seventh Avenue New York City, N. Y.
D. J. MOUNTAN, President
Exclusive foreign representatives for Ray-
art Pictures Corporation and other leading
independent producers and distributors.
Cable Address: RICHPICSOC. PARIS Cable Address: DEEJAY, LONDON
Cable Address: RICHPIC. N. Y.
Exporting only the Best in "Motion Pictures
'*
THE
Sunday, October 2. 1927
■S^!^
OAILV
Theater Equipment and Management
By MICHAEL L. SIMMONS
Cleaning House
Denver — General house clean
ing of theaters has been the
vogue here which may be due
to the fact that the new Pub-
lix is rapidly nearing comple-
tion and has caused the local
managers to go in for extensive
redecoration. The Hiawatha at
Sixth Ave. and Downing St.
which will soon open has also
caused a stir with its Indian
decorative scheme, an innova-
tion in this section.
Designs Spotlight Throw-
ing Seventy-five Mile Ray
Hollywood — Peter Mole, prcsidcm
of the Mole-Richardson lighting con
cern here, claims to be the desigiiei
and builder of the world's largesi
spot light, a 60 inch lamp whicl
gives forth a 75 mile ray and is now
in governmental use on the Ajlantii
coast. Mole is also the designer ani.
builder of a late motion picture light
the sun-arc incandescent, a huge spo,
light burning either carbons or 10,-
000 watt light globes.
Install Remington Oil Burner
Nat Feltman of the Remington
Oil Burner, Inc., has signed a con-
tract with James Binkov, of tin
Temple, Union City. K. J., for tlu
installation of a Remington Oil
Burner.
New Lighting Catalogue
The Display Lighting Co.. of 334
West 44th St., has issued a new cata-
log covering various phases of the-
ater lighting and stage effects.
LEE LASH STUDIOS
Harry J. Kuckuck, Prop. & Gen'l Mgr.
Draperies Scenery
Motion Picture Equipment
Telephone Bradhurst 4907
1818-1838 Amsterdam Ave., N. Y. C.
If You Are in the'
Market for Any Kind of
MOTION PICTURE
APPARATUS
CONSULT US AND SAVB
MONEY
J SEND FOR OUR PRICE LIST
▼▼no West 32«'St,Ncwyork.N.y.^
I
Phon« Penna. 0330
Motion Picture Department
XT ^ anr^ TanaHa Acr^«^« *nr O^hrtp
The Prevention and Remedy
of Film Mutilation
f .\ lhi> i.sMic .^lari^ ilic lu>.l ol a sL-ries oi ariicies containing inform-
ative and con.structive data on an evil that is costing the industry
I -staggering sum every year. The material herewith given is based on
researches, laboratory experiment and practical experience of the
iuistman Kodak Co., and all illustrations that appear in this install-
ment and those to follow, are secured through the courtesy of that
company.
Proper Method of Splicing
Much film is ruined by poor splicing. Splices that are wide, stiff,
buckled and out of line cause the film to jump the sprockets resulting in
torn perforations or breaks. Perforations in the vicinity of a splice of this
kind will always be found to be strained or broken out. Stiff and buckled
splices are caused by excessive scraping of the film, or a too liberal applica-
tion of cement or both. The use of a poor quality cement results in splices
pulling apart especially in the film gate or trap. This constitutes a
•lazard; therefore, all weak or otherwise bad splices should be remade before
projection. Fig-
o
O
o
O
o
o
o
o
a
o
a
o
a
o
□
o
a
o
o
o
a
Fig. 1. The Full Hole
Splice Generally
Recommended.
ure 1
the
known
splice
shows
well
full-hole
which is
the most ^widely
used and if prop-
erly made gives
the best all-
around results.
Whenever film
is damaged on a
projector, it is
generally c u s -
tomary to lay
cause of the
trouble to one
or more of three
different things;
namely, sprock-
ets, idlers, and
tension exerted
on the film by
the springs in
the gate or film trap.
While it is true that in most cases
the trouble can be traced to one or
more of these points, it must be ad-
mitted that the direct cause of a great
amount of film damage is never def-
initely settled between the film ex-
changes and the projectionists, espe-
cially when the projectors in question
have been gone over quite carefully
and everything has been found to be
in apparently good condition.
In cases of this kind, it is only
]iatural to assume that the film stock
is at fault. There are, however, var-
ious projector parts, generally con-
sidered more or less unimportant
which, as a rule receive little or no
attention on the part of the projec-
tionist. The result is that film trouble
is apt to start at any one of them.
(The next iyistallment will cover
the problem of tension in gate or
trap.)
Standing Room Only
FOLLOWING is the seventh
"tip" in the series on print
care suggested by the Consoli-
dated l>ilm Industries, Inc.:
"Tell the Exhibitor! Good
projection adds patronage and
increased revenue, and is only
possible through the careful
handling of prints.
Worn and poorly adjusted
projectors quickly ruin prints
and cause unfavorable com-
ment from your patrons."
New Lighting for Edmonton Houses
Edmonton, Alta. — The three Fam-
ous Players theaters here are being
fitted with improved lighting effects,
these having been worked out by
Kellis Davidson of Calgary, Alberta,
and Victor Armand of Winnipeg.
The latter is projection supervisor of
Famous houses in western Canada.
The houses are the Capitol, Empress
and Empire.
Sudbury, Ont., House Reopens
Toronto — The Grand at Sudbury,
Out., has reopened after extensive
alterations, these including remodel-
ing of the entrance, foyer, new lights,
carpeting, new seats and new stage
effects.
Danz Remodeling House
Seattle — John Danz is remodeling
the Star.
Saturday Change Favored
Toronto — Along with quite a few
other local exhibitors, Thomas Daley
of the Tivoli, a downtown house, has
adopted the Saturday opening policy.
Reopen Ottawa Galvin
Ottawa — John Galvin has reopened
the Galvin which has been closed for
several weeks undergoing extensive
improvements.
Topical Films Popular
Toronto — Thomas Daley,
manager of the Tivoli is mak-
ing a hit with a film called
"livoli Topics" which consisti
of selected shots from different
topical and other short sub-
jects. These include scenes
from Paramount News, Fox
News and Pathe Weekly; bits
from "Topics of the Day"; a
view from the Pathe Review
and other selections, all inter-
mingled. The orchestra plays
for this presentation.
National's Kilgen Sales Mount
Chicago — The sales promotion de-
partment of the National Theater
Supply Co. has issued a report of
sales in the pipe organ field which
shows that the sale of the Kilgen
organ has increased measurably and
bids fair to exceed the quota estab-
lished by both the factory and the
equipment company. Geo. E. De-
Kruif, vice-president of National, at-
tributes the increasing sales to the
complete service plan rendered by
the firm.
Smith, New National Manager
Kansas City — A. B. Smith is new
manager of the National Theater
Supply branch, succeeding T. F. Cole,
who resigned to devote himself to
other interests. Cole retains an in-
terest in the company. Smith for-
merly managed the branch at Okla-
homa City.
Glace Bay, N. S., House, Enlarged
Glace Bay, N. S. — The capacity of
the Russell has been increased by 150
seats which have been placed in the
balcony. Better exits and other im-
provements have also been made.
LOEW BUILDING 1540 BROADWAY
TIMES SQUARE, NEW YORK
LOEW BUILDING PENN AVENUE
prnrsBURGH
THE
10
DAILY TIPS WHfCU MEAN DOLLAQS FOR SHOWMEN
"Annie Laurie"
(M-G-M)
Played up Scotch atmosphere with
a man playing his bagpipe in two
acts; one outdoors and the other in-
doors. His outdoor act consisted of
parading up and down the street for
two hours during the busiest part of
the afternoon and then for two hours
at night, playing Scotch marches,
lullabies, ballads and jazz. — Jack L.
Hobby, Tampa, Tampa, Fla.
"Ben Hur"
(M-G-M)
"Do You Know Contest", was used
for one week in advance of playdate.
The questions asked were pertinent
to the picture and prizes consisted
of tickets. A 24 sheet of the chariot
race was cut out, trimmed and used
as an illuminated decoration on the
marquee. — Mill Connors, Lyric, Mar-
ion, Ind.
"The Big Parade"
(M-G-M)
Hung up banners as a 'last re-
minder' on opening day. After mid-
night Saturday just prior to the open-
ing, the entire theater staff did ex-
tra duty by tying 200 "Big Parade"
hangers on all the awnings up and
down the main thoroughfares of the
business section. — H. J. Gould, Pal-
ace, Fort Worth, Tex.
"Chaaig"
(Paramount)
The night before opening planted
1,000 warning signs in as many front
yards in residential section. These
11x14 warning signs were nailed to
laths which were stuck in the ground
The cards read, "Warning — Don't
miss 'Chang' — The most unusual and
sensational picture ever made." Name
of theater, and playdates were on the
card. — C. T. Perrin, Sterling, Greeley,
Colo.
"The Collegians"
(Universal)
Ran popularity contest for the most
popular high school football star to
boom start of series. Six shops ca-
tering to student trade and "The
Times-Herald" co-operated, the shops
distributing the voting coupons and
the paper publicizing the stunt. The
contest was started off by a co-op
page in which each of these mer-
chants took space. It will run
throughout the football season with
the cup awarded after the last game.
— Temple, Lorain, Ohio.
"The Patent Leather Kid"
(First Nat'l)
Arranged with the tank company
of the national guard for the use of
an army tank. The tank was mount-
ed on a national guard truck and
routed through the Broadway the-
atrical section at performance time,
matinee and night, and at other times
mostly in the downtown financial
section and on Fifth Avenue. The
tank company detailed a sergeant
and a private to accompany tank on
its travels through streets. The tank
was bannered on either side, below
the gun turret. Another large ban-
ner hung on rear. — Globe, New York
City.
"Soft Cushions"
(Paramount)
Man dressed in a costume that re-
sembled the outfit worn by MacLean
in the picture, attended the auto
races by wandering all over the
grounds and in and out of the grand-
stands as well as placing himself in
conspicuous places in the down-town
district. The man wore a banner on
his back announcing the picture.—
W. G. Brock, Rialto, Chattanooga.
"Underworld"
(Paramount)
Police department attended in full
force. After extending the police
force an invitation to see the pic-
ture, the chief of police posted the
following • memo, "The photoplay
'LTnderworld' showing at the Tampa
should be of great interest to mem-
bers of this department, portraying
as it does the underworld of Chicago
and the eternal battle of law versus
crime. — Jack L. Hobby, Tampa,
Tampa, Fla.
"We're All Gamblers"
(Paramount)
Tied in with local bank on gues-
sing- contest. On Sunday prior to
opening of picture, a large bowl full
of pennies was placed in the window
with attractive art cards announcing
suitable prizes for the three persons
guessing the correct or nearest cor-
rect number. The window also con-
tained stills from the picture, and
copy on cards announcing the pic-
ture.— C. Clare Woods, Colorado,
Pueblo, Colo.
"What Price Glory"
(Fox)
Shadow box 9 ft. high, IS ft. wide
and 4 ft. deep, made out of beaver-
board, cloth, etc., was perched on
top of marquee. The two side wings
and top connected the front piece to
back drop which was painted to
represent a battle front. Some of the
'bursting' shells were cut out and red
gelatine with lights was placed at
back, being worked on a flasher. On
either side, concealed behind columns,
was placed a bunch light; one red
and one white. These were also on
flasher connected to marquee chaser.
When the current was turned on,
the display gave a realistic effect of
shells bursting and the white bunch
following the red gave an effect of
a reflection from the shells. Between
the two front columns in front of
back drop was placed a cut-out of
soldier in a 'charging' position with
a blue baby spot playing upon it.—
F. J. Miller, Imperial, Augusta, Ga.
A LiUle from "Ijots"
B» RALPH WIUC
SID GRAUMAN, in Chicago for
the Dempsey-Tunney fight found
time to witness "The Patent Leather
Kid."
* ♦ *
An addition to our list of
Kansas City Sta7- graduates
is Emmet Crazier of Para-
mount-Lasky.
* ♦ *
Additions to our list of
trade paper graduates are
Frank E. Woods, Charles G.
Branham dnd C. Ralph Bratv-
ton.
+ * *
Fred Stanley, Fred Newmeyer,
Hal Hall, Jack Jungmeyer, Earle
Snell and Arthur Tavares were
among Joseph Franklin Poland's
former associates at the Biograph
studio. New York, who dropped in
on Joe at his recent birthday party.
* * *
Sylvia Sidney, who has done work
at the Cosmopolitan studio in New
York, is a big favorite in Chicago,
due to her work in "Crime," the play.
* * >i<
Our Chicago Passing Show :
Herbert Ratvlinson braving
cold winds by entering the
Wood's lobby bareheaded;,
Rufiis LeMaire paying for
four tickets to "The Patent
Leather Kid" premiere.
* * ♦
J. Frank Cork, who scored "Fool-
ish Wives," came from New York to
lead the orchestra at the opening of
the Richard Barthelmess picture. He
has returned to the Globe.
Harry Fischbeck has the distinc-
tion of having been the first exhib-
itor to operate a five-cent theater.
He had a 48-sea( house in Newark
and had to buy his film- outright.
Harry is now one of the crack cam.-
eramen. on the Paramount lot.
* * *
In our wanderings around Holly-
wood, we stopped at a corner on
Vine St., where we saw the names
of Jean Hersholt and H. L. Strat-
hearn decorating the doors of the
Bank of Hollywood. Jean and "H.
L." are directors of the bank.
* ♦ *
- Our Hollywood Passing
Show: Herman J. Mankiwriecz,
Tom Geraghty and Wilson
Mizner exchanging anecdotes ;
Victor Schertzinger visiting at
the Paramount-Lasky studio.
By the way, "Vic's" tennis
court is very popular with
early risers, who include W.
CAMERAMAN
Bell & Howell
Equipment
H. OBROCK, Jr.
293 E.Eighlh St., Bklo., IS. Y. Windsor 4886
C. Fields and Sam Hardy.
Hector Turnbull's court also
has many visitors, as has
Clive Brook's.
* * *
Kenneth Raisbeck, scenarist, was
assistant to Professor George Pierce
Baker, at the 47 Wo7-kshop at Har-
vard. Their students included Mau-
rine Watkins, Lloyd Osborne and
other ivell known playwrights.
* * *
Roy Briant is back in California
after an absence of 21 years. Roy,
now a well known playwright and
title writer, acted in "Human
Hearts" in 1906. Incidentally, "Hu-
man Hearts" was xuritten by Hal
Reid, father of Wally. Roy, who is
vith Paramount-Lasky, is co-author
of "The Little Lady," which will be
presented on Broadway this season.
FRANK ZUCKER
A. S. C.
Cinematographer
'Phones:
Wadsworth 5650
Wiaconsin 0610
JOE BARRY
Film Editor
NOW COMPLETING
the"IlluiofRimnr
Ashland 2079
E. M. KRAUS
Artcraft Theatrical Enterprises
Motion Pictures
Personal representative for
STARS and DIRECTORS
1595 Broadway
New York City
Phone — Lackawanna 4288
THE
Sunday, October 2, 1927
■^Hk
DAILV
11
Presen ta tions
By CHARLES F. HYNES
How B'way Does It
Colony
Ricstiifcld's ("la.-.>ic;il .laz/. with "At Sun
fiown" the selection I'f tlie wt-fk. inlrtuhiees
the bill, followed by a renilitiim of "'.Simvcnir"
played by three solo violiii>. The entertain-
ment continues to be provided by the orches-
tra with the next nMnit>er a selection played
r>n the Enclish concertina. The new>reel is
T\ext and then a novelty cartoon done in
color, called "The Adventures of Baron Mun-
cliatiseu." The main presentation event is
a dance pantomime t;iven under the title of
and to the tunc of "RhaiHuly in Hlue.'" Fe-
licia Sorcl and assisting dancers olTec an in-
terpretation with intention to convey the spirit
of American jazz The dancer ajiviears to be
"the spirit of jazz" torn between the tempta-
tions of Rood and evil, ilancers imperMmatink'
Inith spirits endeavoring to win her to their
side with "gooil" eventually triumphant. The
dancers appear lirst before a black leather
curtain which part l;uer to disclose a pyra-
mid of stairs upon which the "jjood" spirits
implore the jazz girl to climb. The sytnlnil-
ism is cleverly carried out. The setting <lone
in futuristic style. The feature and a cartoon
conclude the program.
Paramount
Opened with an orchestral study of "Kaust"
as written by the three coniposer?, (;ouno<l.
Berlioz and Boito, with selections from each.
Then the newsrecl, fi'llowcd by a Krazy Kat
Cartoon. The stage presentation was "I'lyin'
High," devised by .lack Partington. Bci\
Black and the stage orchestra were featured.
« lib seven numbers inti rspersed between tht
musical program. The baiid first prf.sented
an original picture in music of I.indbergh'.s
flight, from start to return. It was very
colorful, and put over with sna|). "Aviation
Capers'" introduced the ballet ;is aviatrix
beauties in attractive costumes. Krnee and
Fisher did a boob skit that was the laugh
hit of the show. Then the stage band gave
an original concepticii of "De Dew-Dewey
Day." Bernard & Henry, song team, did a
Vail & Schenck portrayal. "Jerry." the danc-
ing accordionist, gave a clever exhibitioii of
unusual steps, featuring a "slow motion"
step that was particularly novel. The finale
was "Up in the Clouils." sung by .loe Her-
bert and ensemble. The scenic effect vias
punchy, with an inunen.se airplane coming
down with the aviation girls posed across the
wings in silver costumes. At curtain two
girls were lowered from other planes in a
whirling acrobatic as they hung on to ropes
by their teeth. It is the kiiul of popular
stuff that seems to go best at this house.
No particular class, but lots of p<p .mhI jazzy
entertainment.
men." Excerpts from the opera arc offered
in the entertaiumeiU of ten luimbers with
seven different scenes. The prescnt.it ion opens
with a prelude by the orchestra followed by
"The (luanl Moinit," a chorus of women's
voices heard in selections from the opera, the
scene sluiwitig populace congregateil to watch
the marching trcmps. The women stand on
the regular stage level while the soldiers, in
bright red nniforins march across on the
second section of the stage, raised to a higher
level than the first. This is followed by a
duet. "I'arle nioi <le ma mere" sung before
the curtain. — a scrim drop painted to represent
a Spanish shawl. The scene ne.xt shifts to
a full stage with a soprano solo ami female
chorus in the Kudition of "Habanera,"
"Datise Itol'.eme." !>> the ballet, also jiart of
this nuinber. The pertorniers work behind the
scrim curtain with the stage dark, on the
whole, dim spots illuminating the people.
Spanish costumes prevail throughout. Next
conies the "Flower Sttng" with incidental
solos and dancing, including "Danse Kspag
na" and the chorus is heard in the Smug
gler's Scene. For "f.a Libertas," in which
the chorus is heard again and the ballet
appears, a huge fan prop is placed mid
way on the stage, the frame part opening
to admit the dancers. This gives way to a
scene, the entrance to the arena and for
the finale in which "Toreador Song"' is con-
spicuous, the stage is set after the manner
of a cave with an aperture at the back dis
closing a motion picture scene of moonlight
on the water. The epilogue fades in on the
last scene in the picture and shows again the
entrance to the arena with Carmen lying
dead upon the tluor.
Roxy
An elaborate and impressive prologue is
offered in conjunctiim with "Love of Car-
Standard
V A U D EV I L L E
for Motion PloNire PresenuUoa
The FALLT MARKUS
VAUDEVILLE AGENCY
LftclLBwaiuia 7876
1»7» BROADWAY, NEWYORK CITY
AMALGAMATED
VAUDEVILLE AGENCY
Attractions for
Picture Theatres
Standard Vaudeville Acts
1600 Broadway, New York City
Phone Pentu 3580
Strand
The overture. "Raymond." leads off, fol-
lowed by Borrah .Minevitch and his 18 har-
monica rascals who render popular numbers
in unison, several .s(dos and throughout their
performance do a lot of c<imedy capers that
a|>pcared to register humorously enough with
the audience. The scene is a tenement alley
with a sky backdrop in back of props that
include a battere<l fence, across the back,
with vegetable stand and barber shop to
either side. The "rascals" are garbed a«
street urchins. The newsreel continues the
program with .i prolog to the feature next.
Fading in behind a scrim curtain {£■ a mon-
astery garden scene with a belfry for a
background and in the center of the "court"
a fountain. There is a ballet, a Spanish
ilance. with the girls in attractive Spanish
costumes, a tango by a man and woman, the
Iirolog concluding with a tenor solo. The
feature ends the program.
v-\
'Ever notice how
the West Coast,
and particularly the
Pacific Northwest
is stepping along
with new theaters?
Seattle. chief city
of the district, now
has over 35,000
seats, and business
is booming"
Mark Strand
(Brooklyn)
"The Spirit of lyiH" was the title of a
stirring and elalmrate prologue which Fd-
wanl I,. Hyniau staged in conjunction with
the photoplay, "What Price Clory,'" at the
Itrooklyn Nlark .Strand on the occasion of
the theater"s eighth anniversary. In this pro-
duction Hymaii used Art I.amlry .-ind his
\ictor Recording Orchestra, which has t)een
appearing at this house for 20 weeks. The
orchestra of l.i was dressed a la Dough Boy
with Landry in the togs of a captain. Prin-
cipals in the presentation included Charles
Bennington, tme-legged novelty dancer dancer;
Fleurette and Honore. flancers; Walter .Smith,
l>asso; Eldora .Stanford, soprano, and the
Nfark Strand Dancing Girls.
The act openeil with the orchestra playing.
"Over There." "llinky Dinky'" and "Pack
I'p Vour Troubles." It then swung to
"Roses of Picarily." sung by Eldora Stan-
ford and Walter .Smith as a duet. I'leurette
and Honore followefl with an Ap.'icbe dance.
Restivo. accordionist, continued with more
war mclcKiies. "Dancing Tambourines" by
the Mark Strand Dancing Cirls was next.
Walter .Smith sang his second number. "Char-
niaiiie."' the theme song of the feature. After
this number the orchestra played as an en-
trance for Charles Bennington, the one-legged
dancer, who f\ul several very rlifficult stunts.
The number closeil with Sousa"s marine march,
"Semper Fidelis.'" by the entire company, the
'•rrjiection rf»om throwing shots of World
War scenes on the sky eye which sc-ived as
.1 backer" .nnd.
Besides this prologue there was only one
other musicjd presentation on the nrngrini.
This was a Medley of World War Airs pl.iy
en by the Mark .Strand orchestra.
Final Settlement Made
in Atlanta Labor Row
(.Cuiilinuid from I'ayc i)
iitcs in working tinic. Otlur down-
town hotiscs granted a §5 increase,
signing contracts prior to Sept. 5.
The real controversy developed
over the snbnrhan theaters. Lacking
the protection of an agreement that
would nijike a final settlement retro-
active, and being unwilling to meet
the demands for an increase in scale,
theater managers had no alternative
when the ultimation of the Motion
Picture Machine Operators was is-
sued. The operators walked out Sep-
tember 3, and for three weeks all
iiburban houses operated with iu>n
union operators.
By the new agreement operators
in tile suburban theaters were grant-
ed a $2.50 increase on weekly basis
for 1927-28. with the promise of an
additional increase of the like amount
for 1028-29. Only one operator is
reepiired in each suburban house.
That gives operators in the subur-
ban S42.30 a week for this season
and guarantees them ?4.'i a week next
season.
Old Scale Continued at Jacksonville
St. Augustine, Fla. — Ojierators will
continue this year at the same scale
as heretofore, S.?5 weekly, on promise
of theaters to increase the scale to
?40 next season.
Orlando Crafts Get Raise
Orlando. Fla. — Slight increasi-s
have been granted stagehatuK ;ind
operators at the f)rlando.
Quillian Heads Atlanta Board
.Atlanta — Maj. John W. Quillian
( F.nleri>rise) has been elected presi-
dent cif the Film Hoard to sm'ceed
the late rjrorge R. .\llison. VV. W.
.Anderson ( Pathe). has replaced him
as vice iiresident. Ben Y. Cammack
Cl'niv.l is new member of the board
of directors.
Herry Eckman Transferred
I Boston — Hcnr.\- Eckman, brother
'of Sam Eckman, has been transferred
to the New 'S'ork sales force of M-
G-M. He was formerlv office man-
ager and salesman here.
Public Opinion Seen
as Factor in Strike
(Continitt'ii jrutn I'age S)
Will be a finish fight, for nearly two
weeks now, and exhibitors are united
Ml a solid front to resist what they
K-rm the imreasonable demands of
I he tmions.
Both Minneapolis and St. I'anI
are strongholds of unionism, although
there have been several isolated cases
of controversies between theaters and
tmions. Several bombings of the-
aters— one of which wrecked the
(ilenwood Palace, Minneapolis subur-
ban house, have figured in the various
struggles. The present situation,
however, is the first city-wide the-
ater strike the two cities have ex-
perienced.
The Wonderland, (Jateway grind
house long has been the target of
the unions becatisc of its open shop
policy. Its case attracted wide at-
tention several years ago when the
Iiroprietor, John Campbell, obtained a
permanent injunction restraining
picketing or any other interference
at the house. Three of the foremost
labor leaders of the Northwest were
jailed for violating the injunction.
Rickard Ordered to Appear
in Coast Fight Film Case
(Continued from Page 3)
meanor charges. The films were
shown at the Capitol the manager
and house staff of which were ar-
rested and the film confiscated. Sev-
eral cities on the Coast have shown
the pictures. One of these was Port-
land, where the film was presented
despite an edict banning it by censors.
.Action in that city is promised.
Fight Film Shown At
Indianapolis Theaters
(Continued from Page 3)
fight last July were also shown here
by Rembuscli. At that time the re-
presentative of Goodarf was arrested
and the print confiscated. The case
still is i)ending before the federal
urand jury, with the film representa-
tive at libertv under S5,000 bond.
Sparks Back
Iv. J .Sparks, veteran Jacksonville,
Fla.. exhibitor has arrived in New-
York from F'urope.
Quigley Leaves
.Martin .1. (_)iiit.'li \ . i(lit<ir anrl piib-
'isher of the Exhibitors Herald, left
New \ovk Friday for Chicago.
Mumau Arriving Oct. 7
F. W. Murnati, F'ox director, re-
t'Tiis to New York from Europe Oct.
7th.
Sunday Concerts at Roxy
."sundav morning concerts are to br
started Oct. 16 at the Roxy. They
will he broadcast over the radio.
Mumawr Back at Allen
Cleveland — Louis Mumaw. former
treasurer at the .Allen, who was trans-
ferred last fall to another Locw
house in New Haven, has returned
to the Allen in his former capacity.
12
THE
Sunday, October 2, 1927
And That's That
;^^ By PHIL M. DALY
NOTICE the way Bruce Gallup has
been pepping up the A.M. P. A.? A
real go-getter is Bruce, and he takes a
real pride in the work of the ad
vertising men's association.
Mary Ann Jackson, wee Mack Sen-
nett comedienne is learning to write
"in justice to her public," which de-
mands autographed photos from the
four year old player.
Football coaches are enthusiastic
in praise of the pictures of inside
football which Pathe is handling.
"Chick" Meehan and Grantland Rice
are producing the series with use of
Meehan's patented "man in white"
process.
There's no squawk about a buying
strike when you talk to Jack Gold-
stein, hustling sales ace of Com-
monwealth film.. Jack is hitting on
all six in northern New Jersey.
Henry Richland has been assigned
Southern Jersey sales.
Tom Delaney, country salesman ot
the Chicago Pathe ofifice has estab-
lished himself as a salesman de
luxe, by virtue of his record for two
South Bend, Ind.. houses, the In-
diana and White Eagle. Thirty-six
De Mille features, 36 westerns, 66
two reel comedies, one Chaplin, three
Monty Banks and five serials figured
in the sale. For good measure, he
also sold the Indiana 52 issues of
Pathe News and 62 Aesop's Fables.
Monty Banks has been having a
merry run^around trying to choose a
title for his new comedy, which
would not conflict with published
stories and plays. After several
chanaes, he has decided on "Racing
Luck".
Loges at the Colony should be
about as popular as any place on
Broadway. Cigarettes served gratis
by pretty girls who supply the light
as well.
Gordon S. White can be seen
wandering around the Educational
offices with a dazed but happy look
on his classic profile. It seems that
his latest short subject is starting of(
as a wow. He calls it Gordon Jr.
and it weighed in at lOyi ringside.
Atta boy, Gordon, we knew we could
depend on you.
FBO further demonstrated its
"Master Showman" ideas when it
rushed a corps of cameramen to
Paris to film the American Legion
eonvention scenes of which will be
used in "A Legionnaire in Paris,"
now in production.
Dorothy Devore proved by her per-
sonal charm that she can make an
appearance and get by, contrary to
some other players who prove com-
plete busts when thev attempt to ap-
pear in the flesh. Miss Devore re-
gistered well with trade paper re-
presentatives.
M.P.T.O. Go-operation
Pledged Trade Parley
(Continued from Page 3)
Every co-operation which may be ex-
tended by the national exhibitor body
may be relied upon by the govern-
ment, the commission was told.
"In lending its good offices to help
this industry adopt a code of ethics,
the government is performing a real
service which theater owners appre-
ciate," said Woodhull. "We are not
making nor do we intend to make
any effort to tell the government how
to conduct the meeting it is sponsor-
ing, because the commission has
shown itself fully capable of conduct-
ing such meetings in other lines of
business, and we are confident that
the forthcoming trade conference
will be handled in a manner which
will prove it the most important de-
velopment in the industry's history."
Woodhull on Friday was advised
that Jack Harwood and Henry Lus-
tig are to represent Ohio exhibitors
in the Cleveland zone. Accompan-
ing them will be William James,
president, and P. J. Wood, business
manager, of the Ohio unit. A. G.
Hettesheimer, Orpheum, Cincinnati,
is one of two exhibitors who will be
present in the Cincinnati zone. The
other has not been chosen. Eastern
Pennsylvania and southern New Jer-
sey exhibitors are to be represented
by Nathan Frieberg and Anthony P.
Jim, with Fred J. Harrington, secre-
tary, slated to accompany them to
the New York sessions.
Woodhull and the M.P.T.O.A.
committee were in Washington on
other matters but visited the com-
mission offices merely to assure ex-
hibitors' co-operation to make the
forthcoming conference successful.
Members of the committee are: I.
Weinberg, Virginia unit head; Her-
man A. Blum of the Maryland asso-
ciation, and A. Julian Brylawski of
Washington, chairman of the board
of directors.
Brooklyn Mark Strand
Observes Eighth Birthday
Edward L. Hyman, managing di-
rector of the Brooklyn Mark Strand
theater, used the Fox picture, "What
Price Glory," as the attraction for
the eighth anniversary of the house.
The picture was billed jointly with
the anniversary, the campaign begin-
ning two weeks in advance of the
opening date, and then on Wednes-
day of the current run of "What
Price Glory" it was brought out with
a smash that the picture would be
held over for the second week.
For this anniversary show Hyman
got tip a special eight page program
to distribute to the patrons. This
booklet extended the greeting to the
customers for their loyal support dur-
ing the past several years and nroni-
ised excellent shows in the future
the same as in the past. The booklet
also carried photos of the new ser-
vice stafT, composed of young men
trained on the military style. There
was also a picture of the exerutive
stafT in which Edward L. Hvman
was surrounded by his department
heads.
Week's Headlines
Monday
T.O. C.C. prote*^ts against proin)sed method of
selecting delegates to trade practice con-
ference through Film Boards; organization
seeks more than two delegates.
Society of M. P. Engineers opens fall ses-
sions at Lake Placid, N. Y.
Dept. of Justice moves to block fight film law
violation arresting Henry Sonenshine of
Goodart as he attempts to place films in
plane at Chicago.
Sponsors admit "kontingents" are failure,
Maj. Fred L. Herron of Hays office says.
Tuesday
Right of credit committees to force deposits
hit in Baltimore suit.
F.xhibitor's duty is to buy right, H. M.
Richey, business' manager of Michigan
unit, states.
Loew's Houston house first of chain to be
built in South.
Wednesday
Pathe consolidating districts only, with plac-
ing of branches in charge of one man plan-
ned in but few instances.
Protestants, Hebrews and Catholics unite in
move to rai.se film standards by encouraging
support.
Skouras Bros, star expansion outside St.
Louis.
Thursday
Fulton promises new equipment developments
which will relieve "exclusive handling
abuses" of market.
Delegates to Trade Practice Conference be-
ing chosen by exhibitors.
Society of M. P. Engineers may form divi-
sion on Coast.
Orpheum and Pantages in Minneapolis, and
Orpheum. St. Paul, to close if attempt is
m.-ide to extend theater strike to other cities.
Friday
Block booking called necessary by R. H.
Cochrane, vice president of Universal.
Fox to build 5.000-seat theaters in Minneapo-
lis and St. Paul.
Justice Dept. to seek .imendment of fight film
law to penalize exhibitors.
Society of M. P. Engineers close fall meeting.
Saturday
$2,500,000 Stanley theater for Syracuse.
Public sympathy said to favor theater owners
in Twin City strike.
Exhibitors speed selection of delegates to
trade parley.
Final settlement made in Atlanta labor row.
Rickard ordered to appear in Coast fight film
case.
Fight film shown at Indianapolis theaters.
M.P.T.O.A. pledges co-operation in trade par-
ley.
Finkelstein won't talk on Fox Twin City
invasion.
First two medical films to be shown at De-
troit.
Closing Seattle House
Seattle — Al Rosenberg and Al
Finkelstein of De Luxe Theater En-
terprises, will close the Lakeside, it
is reported.
Conway and Karl Buy House
Cleveland — Joseph Conway and
Julius- Karl have taken over the
Royal from John Laki. Conway and
Karl formerly operated the Castle.
Exhibitors Speed
Selection of Delegates
(.Continued from Page 3)
James Ave., Walnut Hills; Godfrey Kotzin,
503 Garrard, Covington, Ky.
Cleveland — J. J. Harwood, Lexington The-
ater ; Henry Lustig.
Detroit — Glen Cross. Regent, Garden, Post
Strand, Battle Creek; Jas. C. Ritter, Rivola.
Indianapolis — Chas. R. Metzger, 601 In-
diana Trust Bldg. ; F. J. Rembusch.
Kansas City— R. R. Biechle — of —
M.P.T.O. ; A. F. Baker, Olympic.
Los Angeles— N. B. Bernstein, M.P.T.O.
Milwaukee — A. C. Gutenberg, Grand, 1171
Holton St.; Steve Sauer, Venus; Alternate —
F. E. Wolcott.
Memphis — Cecil Cupp, Pres. of M.P.T.O.
of Ark. ; H. D. Whorton.
Omaha — C. E. Williams; E. A. Harms,
Uptown Theater.
Philadelphia — Lewen Pizor, Colonial, Phoe-
nixville: Elliott J. Goldman, Blue Bird,
Philadelphia.
St. Louis — ^Oscar Lehr, Treasurer, M.P.T.
P. of E. Mo. and S. 111.; C. Kaimann.
O'Fallon Theater, St. Louis; Alternate — Fred
Wherenberg.
San Francisco — Chas. W. Koerner, George
Maun Theaters; Herbert L. Beach, Beach &
Krahn Amusement Co., Alameda Co. ; Alt. —
C. C. Grifiin, The Piedmont, Oakland.
Washington — J. Louis Rome, Rialto, Bal.
timore; Herman Blum, Idle Hour, Baltimore.
New Organ at Brooklyn Mark Strand
Edward L. Hyman of the Brook-
lyn Mark Strand has started using
his new Kimball organ, work upon
which has been going on for several
months.
Hansen Buys Cheney, Wash., House
Cheney, Wash. — E. C. Hansen has
bought the Rose here from Miss Lu-
lu Neilson, who has bought the Rose
at Rosalia.
Spriiigfield Gayety for Stock
Springfield, 111.— W. W. Watts has
abandoned the picture policy for his
Gayety, in favor of stock. His other
houses, the Princess and Vaudette,
will continue to show pictures.
BUREAU OF
COMMERCIAL ECONOMICS
1108 Sixteenth Street
Wa«hington, D. C.
Co-operating with 42 Qovem-
ments and loaning films free
and speakers throughout the
world for the purpose of public
instruction. . .
Schools, Churches and Clubs
using Motion Pictures
Should Subscribe for
THE EDUCATIONAL SCREEN
and keep up-to-date with the
new films and new equipment
"1001 FILMS" {Fourth Edirtan)
Complete reference booklet, listing nearly 3,000 educational films given
at reduced rate with each subscription
$1.50 per year - 5 South Wabash. Ave., Chicago, III.
The one way
to be sure
Screen quality is important to the
public and therefore to the box office.
It is too important an item to be over-
looked by the exhibitor.
There is one way to be sure of getting
the highest photographic quality in your
productions. Specify prints on Eastman
film — the film that made motion pictures
possible — and look for the important
words ^^Eastman Kodak'' in the margin
of each reel.
EASTMAN KODAK COMPANY
ROCHESTER, N. Y.
SAM SAX PRESENTS
CARMEL MYERS
(r^
Now Booking Through Gotham Distributors Everywhere
LUMAS FILM CORPORATION. Sam Sax, Pres, Budd Rogers, Vice-Pres.,
h'oieirtn Rights Controlled by British and Continental Trading Co.. Inc.. 1540 Broadzcay.
1650 Broadway, New York City
Nczv York City
2^€* NEWSPAPER
o/'FILMDOM
ULTHE NEWS
ALLTHE TIME
VOL. XLII No. 2
Monday, October 3, 1927
Price 5 Cents
Admissions
Tl I !•: atlcnliuu ot the trade
is ilrawn to a most inter-
esting experiment now un-
der way in Chicago. 'I'liere, ex-
hibitors have increased admis-
sions as a direct result of the re-
cent labor troubles which res-
suited in losses aggregating
hundreds of thousands of dollars.
The Windy City situatiim
takes on added imi)ortance in
\ iew of the what appears to be
somewhat general, though
.ague and unorganized move on
lie part of exhii)itors at large to
losl prices.
Watch Chicago
Theater owners have permitted
lir operating overhead to so sv.ainp
cm because of the addition of varied
.111(1 expensive entertainment items
tlai failure to eke out a fair profit
n their investment is not surprising.
lere is no doubt that the public has
en getting the break. In the case
the de luxe theater.^, a show worth
many times the price of admission
) .IS been lianded out so long that tin
bit has grown on the public. We
not believe that a judicious and
idual trimming of overstuffed (iro-
ims would affect patronage to the
lihtest degree. The reaction to an
V rease in prices might easily be dit-
rent.
In our opinion, the eyes of those in
hibition might i)e turned to Chicago
liere the increase is in effect in order
secure an insight iiUo public sen-
nent. The conclusions to be drawn
• .m easily prove of great value to
lliose who are figuring on a similar
'an.
Europe
Poor film.-, arc cut on the tOuti-
t lU. Observers are in accord on this,
iiierican distributors arc sufVuiently
lovvn up to understand that thev
luioi .ship their entire output ovcr-
as. flood those valuable markets
(1 expect to retain their pnscn
sition of dominance forever. When
ill this industry's foreign policy
:rti sane?
Camaraderie
Dividend checks are not every-
ing in this business. Camaraderie
■es e.xist even if it is difficult to dis-
ver. K. F. .\lbee is building a the-
ater in Boston to the memory of B.
F. Keith. .\ monument to friendship
uniented over a li>ng span of vears.
K .\ N X
U. S.TO RESIST TRADE 967 Theaters Erected in 294
PARLEY INTEREERENCE Cities in 1926, Figures Show
Commission Invites Sug-
gestions But Won't Let
Industry "Dictate"
Washington— .\ny exhibitor who
objects to the plan of the F^ederal
Trade Conmiission to hold the trade
practice conference and the line of
procedure to be followed has the
privilege of voicing his protest to the
commission, but the government may
be expected to resist any attempts
(Continued on Page 4)
Rickard Disclaims Guilt
in Fight Film Action
Any light liims shown outside 11-
Kn^iis are either bogus or "bootleg
films," Te.x Rickard declares in com-
menting on report he has been cited
to appear at San F"rancisco in con-
nection with the bringing of the films
into California. Rickard says he has
written to the attorney general to
"find out what it's all about." Rick-
ard's attorneys have wired the San
FTanci.sco U, S. district attorney dis-
claiming the promoter's connection
with the case there stating his only
{Continued on Page 2)
Combine Dead ?
Cleveland — With closing of
the office of the Associated
Theaters of Ohio headed by
Charles Casanave, the opinion
is general that he has quit.
Casanave opened a year ago to
establish a central booking of-
fice for independently-owned
theaters. At one time the as-
sociation was booking 40 houses
in this territory. When na-
tional distributors frowned up-
on the plan, a large share of
exhibitor support was lost to
Casanave's organization. He
was affiliated with Theatrical
Utilities Corp., New York firm,
booking in four states.
EXHIBITORS CONEIDENT
IN TWIN CITY STRIKE
Roxy Passes $3,000,000 Mark
Receipts at the Koxy since it open-
•d last March 11 have passed the
$3,U00,000 mark.
Minneapolis — "Kver\thing is
great." This is the ter.se manner in
which W. .-\. Steffes. president of the
.Xorthwest exhibitor association, sums
up the strike situation in the Twin
Cities.
.^11 crafts, to a man, have walked
iConlinued on Page 2)
Only Three St. Louis Houses
Hit in Tornado Last Week
ST. EOUIS TORNADO IS
CEIMAX OE DISASTERS
Bj HARRY IVniSS
S!. Louij First Xntionat Manager
St. Louis — To the list of disasters
which have visited this territory .since
last spring starting with floods and
tornadoes and followed by a coal
strike has been added what filni men
hope is the climax of the district's
misfortunes, the tornado which last
Thursday ravaged the city.
.\t the •■'resent writing it is very
hurd to get news as to the exact
(Continued on Page 4)
Hays on St. Louis Relief
Steps are being taken by the
Hays office to cooperate in re-
lief measures for St. Louis tor-
nado victims in event outside
assistance is found necessary.
.St. Louis — Only three of this citv's
100 theaters were flamaged in the
tornado which killed 89 persons, in-
jured hundreds of others, and de-
stroyed $12,500,000 in property, ac-
cording to the latest check-up. Two
of the houses lost parts of their
roofs and a third suflfered damage to
(Continued on Page 4)
Fewer and Better Theaters
Slogan Emphasized by
U. S. Survey
H'ashitiytui, Bureau of THE Hl.M HAII.V
Washington — "Fewer but better
houses " was the slogan of the the-
ater industry in 1926, it is shown by
.igures compiled by the Bureau oi
l-al)or statistics of the Dept. of Labor.
Data on building permits collected
by the bureau shows that last year in
294 cities there were 967 amusement
and recre.ition places built at a cost
of $1.?5.640,162, while in 1925 in 272
cities there were 1,047 houses erected
at a cost of ?1 16,28.3,961.
While the Government makes no
(listinction in the types of amusement
buildings erected, motion picture the-
aters represent a minimum figure of
^0 per cent. Some architects believe
75 i)er cent is a reasonable percent-
age.
Accordinji to the bureau's figures.
buil<ling permits were issued for 161
new amusement places in New York
City, to cost S41.250.800. In 1925.
there were l'>f> places constructed at
(Continued on Page 7)
Oregon Hit By Spread
of Infantile Paralysis
' '-tland. Ore. — The cindemif of in-
fantile paralysis has develope<l
throughout southern Oregon with
public schools of .\[edford and Grant's
I'a.ss closed and the movements of
chilfiren restricted in an effort to
check the spread of the disease. The-
aters at .\ledford have been closed to
children under l6. along with all other
public gathering places.
No Epidemic Fear Here
Fear of an intluen/a epidemic in
New York is unjustified, according
to the health de>> rinient. which
draws attention to the fact that the
malady usually reaches its maximmn
dangerousness during September,
waning thereafter.
"Vocal Trailer" to be
Introduced by Fitzer
"N'ocal trailers." a phonograph re-
cital by the star of interesting high-
lights of the coming attraction adver-
tised, are planned by Fitzer Service
Corp., 1650 Broadway. Xew York.
The companv is headed by Ben Fit-
(Conlinued on Page 4)
THE
'aStl
DAILY
Monday, October 3, 192/
iLLTUE NEWS
ALLTHE TIME
0D)esib¥>
fil.XLIINi. 2 Monday. October 3. 1927 PriciSCents
JOHN W. ALICOATE
Publlshir
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann. Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
VVilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York. N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday,
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel: 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London. W. I. Ber-
lin— Lichtbildbuehne, Friedrichstrasse, 225.
Financial
Saturday morning's trading was marked by
extreme quiet. Both stocks and bonds were
passive.
High
Low
Close
Sales
*tAm. Seat. Vtc.
47
•tAra. Seat. Pfd..
48
•Balaban & Katz..
60
. . • .
*Bal. & Katz Vtc
73J4
Eastman Kodak .
172
171>4
171 H
700
tFilm Inspection..
«...
6
. . . ■
•First Nafl Pfd.
100
Fox Film "A" . . .
69 ^«
69
69^
1,000
tFox Theaters "A'
20
19H
20
2,500
•Intern'I Project...
....
8
....
Loew's, Inc
55-/,
54W
55'/«
200
ttLoew's Os 41ww
104
104
104
1
ttLoew's6s41x-war.
100
100
100
1
•M-G-M Pfd ...
2434
•M. P. Cap. Corp
7^4
Paramount
169/2
108%
109"/2
4,300
"Paramount Pfd...
12m
ttParamount Bwa>
..101
101
101
2
Pathe Exch. "A".
23'/,
23
23/2
300
Pathe Exchange...
5%
45/4
4^8
200
**Roxy "A" . . .
34
32
**Roxy Units
38
35
**Roxy Common .
13
11
.Skouras Bros. . . .
40
40
40
Stan. Co. of Am. .
65 54
65-4
65!4
tTrans-Lux Screen
4
4
4
300
Uaiv. Pict. Pfd. . .
987/r
9844
98%
40
"tUniv. Pictures .
30
*tWarn«r Bros. . .
16J4
Warner Pict. "A".
21 Vi
27^8
277/8
1,000
•Last Prices Quoted •*Bid and Asked (Over
the Counter)
tCurb Market ttBond Market
NOTE: Balaban & Katz is listed on the
Chicago Board; Skouras on the St. Louis
Stock Exchange and Stanley in Philadelphia.
Capitol Starts Policy Oct. 8
Inauguration of the new entertain-
ment policy at the Capitol starts Oct.
8, and provides for five de luxe per-
formances on Saturdays, .Sundays
and holidays. The doors will open
daily at 10:45 A. M. with the first
performance beginning at 11.
Exhibitors Confident
in Twin City Strike
{Contiiiited from Faye 1)
cut at theaters of the two cities, which
are lined up solidly to "throw off the
shackles of unjust union demands."
Steffes declares that no settlement
is in sight, and that none can be until
the unions back down from their de-
mands. Business at the theaters, now
being operated on an open shop basis,
has not suffered materially, and the-
aters are prepared to continue under
the present system, unless the unions
yield.
Theaters are 100 per cent organized
and Orpheum and Pantages houses
of the two cities are prepared to close
in event effort is made to extend the
strike to other cities of the circuits.
Steffes is a fighter whose activities
have won him the nickname of
"Fighting Al," and with the 100 per
cent backing given him is confident
that exhibitors will be victorious.
The showmen's side of the present
controversy is being told the public
in newsnaper advertisements, posters
and slides. Previous to expiration of
the labor agreements, Steffes had
requested the unions to accept a
reduction in wages, on account of
adverse business conditions in the
Northwest. Despite this, however,
operators were granted a wage in-
crease, but went on strike two
weeks ago with stagehands whose de-
mands were refused. The musicians
went out a week later.
AMERICAN AND FOREICK DISTRIBUTORS
OF qUAUTY MOTION PICTURES
/iRTLEE
PICTURES
MnMUa A.IXE PRES
mm
m
*tfm. urm wok .mhimnt ens
Schiller One of Trio of
Atlanta House Buyers
Athens — The Palace, leading pic-
ture and vaudeville house of the city,
has been sold to Edward A. Schiller,
vice president of Loew's, Inc.; An-
drew C. Erwin, and L. B. Joel, both
of Athens. The purchase price was
$80,000 all in cash and is regarded
as one of the most important prop-
erty transfers of the past several
months in this city. The three pur-
chasers of the property have oper-
ated the Palace since it opened in
1921.
Raoul Walsh Will Make
Two for United Artists
Los Angeles — R. A. Walsh has
been signed to make two pictures
for United Artists following comple-
tion of his Fo.x contract.
"Broadway" Deal Over Radio
London — Signing a contract by ra-
dio photo was accomplished for the
first time by Carl Laemmle when
he i)urchased screen rights to "Broad-
way" for a reported sum of $225,000.
The Marconi Wireless Telegraph to.
arranged to have a photographer take
down the "message" at the London
end.
F. & M. to Feature Nat Carr
Los .\ngcles — Fanchon & Marco
have signed Nat Carr, the comedian,
for a one-week engagement at Loew's
State. This is the first of a series
of stage attractions which F. & M.
have booked for the 1927-28 season.
A Review of Reviews
By LILIAN IV. BRENNAN
The pictures of the week were as varied
as they were numerous. Heading the list
came the startling production. "Sunrise,''
which had its premiere late the previous
week. A picture tlestiiied to provoke much
discussion for its unusualness both in pro-
duction and story treatment. Murnau has dis-
tinguished himself once mure in producing
a picture that is far and away from the
beaten tracks of film entertainments. Some
of the greatest photography of all time is to
be found in this.
A new version of the opera, "Carmen,'* un-
der the name of "Loves of Carmen," (which
probably gives license for the innovation in
the original) with Dolores Uel Rio and Vic-
tor McLaglen, of "^^'hat Price Hlory," offers
good entertainment.
"The Red Raiders" and "Rose of the Gol-
den West" both went back to the old west
for locale and atmosphere and made the grade
easily enough. Ken Maynard does more of
his marvelous riding in the former picture
while Gilberf Roland and Mary Aslor found
the road to marriage a rather bumpy one, out
in old California.
Pola Negri is "The Weman on Trial," a
picture benefited by the fine work of the star
but suffering from conventional treatment from
a story angle.
"Boy of the Streets," a good program num-
ber and "The Obligin' Buckaroo," a Buffalo
Bill, Jr. western.
Tom Mix stunted his way through a west-
ern, "Silver Valley," one of Tom's regular
contributions to the legion of western ad-
mirers.
Dorothy Mackaill shone brightly in "The
Crystal (^up," a story about a man hater who
"fell." A word for Rockliffe Fellows who
does much fine work in the picture also.
"The Small Bachelor," a long chase with a
girl set to marry a lad and her mother bent
on a titled marriage. "Broadway Madness" —
all about a gold digger who falls for a far-
mer and "The Nest,' 'a mother love drama,
too familiar and too long.
"A Sailor's Sweetheart," fair comedy that
deevlops no new angles.
Rickard Disclaims Guilt
in Fight Film Action
(Continued from Page 1)
contract was with Goodart Films, an
agreement which carried a clause the
films were not to be taken outside
of Illinois.
A reply stated the -ovc-- ■•t ha
cited Rickard because the films
shown at San Francisco were adver-
tised as being shown under his aus-
pices. Injunction has been applied
for at San Francisco to prevent gov-
ernment interference with showing
of the films.
Rickard, meanwhile, is planning to
lend his aid to the strong campaign
to repeal the law prohibiting inter-
state transportation of fight films at
the next session of Congress.
Mae Murray Appearance Booked
Los Angeles — Mae Murray will be
the stage attraction at the Metro-
politan during the week of Oct. 13.
'Trotta Heads Paramount Pep Club
Vincent Trotta of the art depart-
ment has been elected president of
the Paramount Pep Club.
Paramount Exchange Bombed
Minneapolis — The Paramount ex-
change was bombed, resulting in
negligible damage and no delay in
service.
EDITOR CUTTER
DIRECTOR
Elmer J
no w
48th St.
New York
McGovern
Bry. 9400
On Broadway
\
Astor -"The Student Prince"
Broadway — "The Cat and the Canary"
Cameo — "Honor First"
Capitol — "I'he Big Parade"
Central — "Les Miserables"
Criterion — ' ' \V ings"
Colony — "A Man's Past"
Embassy — "The Garden of AUali"
uaiety — '"The King of Kings"
Globe — •"The Patent Leather Kid"
Hippodrome — "Ladies At East"
L.ew's New York — Monday, "Resunectiuu,'
1 uesday, "In A Moment of Temptation,'
and "Lightnin' " ; Wednesday, "Tumbling
Rivers"; Thursday, "Tlie Joy Girl"; Fri
day, "I'-ur Ladies Only" and "Horde
Cavalier"; Saturday, "Becky,"; Sunday
"Smile, Brother, Smile"
Mark Strand — "Three's a Crowd"
Paramount — ^"A Gentleman From Paris"
Rialto — "The Magic Flame"
Rivoli — "Underworld"
Roxyr-"Loves of Carmen"
Times Square — "Sunrise"
Totten — "The Sea Beast"
Warners — "The Jazz Singer'' (Starts Oct. 6]
55th St. Cinema— "Isn't Life Wonderful"
Brooklyn Mark Strand — "What Price Glory"
PATHE NEWS
scoops 'em regu-
larly in Colorado
Springs
Colorado Springs, Colo.
Sept. 9, 1927
Ray Hall, Editor,
Pathe News, N. Y.
Congratulations and appre-
ciation to you for the ser-
vice you are giving us on
PATHE NEWS. Today
we again scooped the town,
this time with the Old
Glory takeoff. Have used
PATHE NEWS for two
years and can see great im-
provement under your ed-
itorship. Kindest regards.
W. H. Nicholson,
Burns Theatre
WANTED
Manager for combination
house in Florida. Give expe-
rience, salary and references.
Box M-366 c-o Film Daily
1650 Broadway N. Y. C.
i
MOTHERHOOD I
ROAD SHOW
The World's most human pho-
toplay.
Breaking Box Office records
everyzvhere.
States Cinema Prod. Corp.
729 7th Ave., New York City
Telephone Bryant 9439
I
T D IF F A N Y
1540 BROADWAY
PR.ODUCTDONS, ONC
«.M..otPMAN.v,ce,',« NEWYOaiiNY
sxci-iMNGes eveuYwrnm
THE
DAILY
Monday, October 3, 1927
"Vocal Trailer" to be
Introduced by Fitzer
(Continued from Puy<! 1)
zcr, who operates a chain of theaters
in up-state New York cities iuchiding
S^-racuse. Fitzer now is en route
to the Coast to begin production of
the first record of the series.
The company, it is stated, plans to
record betwen 52 and 60 records this-
year, on leading pictures produced.
The recording will be done on ortho-
pl'.onic records, assuring volume for
ariy size theater. Oflices are plan-
i;ed by the company at Chicago and
Los Angeles.
o
Loew's Oriental to Open
Loew's Oriental, 3,000-seat house
at Bensonhurst, Brooklyn, will open
Oct. 13. Two other openings sched-
uled art the Loew houses at Hous-
ton, Texas, Oct. IS and at Kansas
Citv, Oct. 28.
STATEMENT OF THE .OWNERSHIP
MANAGEMENT, CIRCULATION,
ETC., REQUIRED BY THE ACT OF
CONGRESS OK AUGUST 24, 1912.
Of "THE FILM DAILY." published daily
e-xcept Saturday at New York, N. Y., for
.October 1, 1927.
State of New York, ) ^^ .
County of New York, S
Before me, a notary public, in and for the
State and County aforesaid, personally appeared
Donald M. Mersereau, who, having been duly
sworn according to law, deposes and says that
he is the Business Manager of "THE FILM
DAILY," and that the following is, to the
liest of his knowledge and belief, a true state-
ment of the ownership, management (and if a
daily paper, the circulation), etc., of the
aforesaid publication for the date shown in
the above caption, required liy the Act of
.\ugnst 24th. 1912. embodied in Section 411
Postal Laws and Regulations, printed on the
reverse of this form, to wit:
1. That the names and addresses of the
publisher, editor, managing editor, and busi-
ness manager are;
Publisher: John W. Alicoate, Ifi.SO Broad-
way, New York. N. Y.; Editor, Maurice D.
Kann, 1650 Broadway, New York, N. Y. :
Managing Editor, Maurice D. Kann, 1650
Broadway, New York. N. Y. : Business
Manager, Donald M. Mersereau, 1650 Broad-
way, New York, N. Y.
2. That the owners are: "Wid*s T*'ilnis
& Film Folk," Inc., 1650 Broadway. New
York, N. Y ; John W. Alicoate. 1650 Broad-
way. New York, N. Y.; Pearl Dannenberg,
1650 Broadway, New York, N. Y.; Addie
Dannenberg, 1650 Broadway, New York, N.
Y. ; Edna Sussman, 1650 Broadway, New
York, N. Y.
3. That the known bondholders, mortga-
gees and other security holders owning or
holding 1 per cent or more of total amount
of bonds, mortgages, or other securities are:
None,
4. That the two paragraphs next above,
giving the names of the owners, stockholders,
security holders, if any, contain not only the
list of stockholders and security holders as
they appear upon the books of the company,
but also in cases where the stockholder or
security holder appears upon the hooks of the
company as trustee or in any other fiduciary
relation, the name of the person or corpora-
tion for whotn such trustee is acting, is given,
also that the said two paragraphs contain
statements embracing affiant's full knowledge
and belief as to the circumstances and con-
ditions under which stockholders and security
holders who do not appear upon the books
of the company as trustees, hold stock and
securities in a capacity other than that of a
bona fide owner; and this affiant has no rea-
son to believe that any other person, associa-
tion, or corporation has any interest direct or
indirect in the said stock, bonds or other
securities than as so stated by hira.
5. That the average number of copies
nf each issue of this publication sold or dis-
tributed, through the mails or otherwise, to
paid subscribers during the six months pre-
siding the date, shown above is 5.298.
D. M. MERSEREAU,
Business Manager.
Sworn to and subscribed before mc this
Olh day of September, 1927.
(Seal) Florence C. Lvons.
. My commij). ion expires March 30th, 1928.)
Exhibitors
Daily Reminder
Keep in close
touch with your
local new s -
p ap e r s and
furnish them
with live
material.
Monday, Oct. 3, 1927
St. Louis Tornado is
Climax of Disasters
{Continued from Page 1)
Status of affairs. Located as I am,
but a few blocks from the worst part
of the terrific cyclone, it really seems
strange that more details are not
forthcoming. It is certain, however,
from the meager details that are com-
ing throu.gh that parts of .\rkansas
were visited by tliis cyclone. Re-
ports are sifting in only from Rud^-.
Ark., St. Louis, Mo,, (Iranite City,
Madison and A^enice, 111.
I can give you no report of what
hafiijcned to the theaters outside of
St. I,ouis. I do know that quite a few
of the theaters could not show out-
side of the affected area due to no
current being on. I understand tliat
the Coneress, owned '^■" .Skouras
fhos. and Harr\ Koiilar. Ins prac-
tically been destroyed. The Manches-
ter, Aubert and Novelty have had
damage done to them that will put
tl'.em out of the running temporarily
at least. The Lindell had the roof
tJ'ken off, while skylights and lesser
dam-'^e affected the Manchester and
Novelty. How much damage Avas
done to Thomas James' Testamere is
not known, it being practically in the
center of the tornado.
U. S. to Resist Trade
Parley Interference
{Continued from Page 1)
\.> "run the show" by any branch of
the industry.
This forthcoming conference is the
government's affair and any attempts
to run it by outsiders will be met
with .gentle but firm opposition.
There has been circulated some ad-
verse propaganda to the effect that
the conference will be a cut and dried
affair, but this is a false conception.
The seriousness with which the
commission is going about mapping
plans for the conference should dis-
pel any thought that the conference
is to be anything but the most seri-
ous of parleys. The government is
going to see to it that the code of
ethics adopted at the sessions are
lived up to and will appoint a com-
mittee to serve as a permanent trib-
unal in mainlining contact between
the industry and the commission.
.\ny exhibitor may attend the ses-
sions which start Oct. 10, and be
heard on any subject pertinent to the
conference, but the voting is to be
restricted to the certified delegates.
And That's That
By PHIL M. DALY
1
DISTANCE lends enchantment to
California fruit, says Donald
Reed, who is in New York appearing
in the Pathe serial. "The Mark of
the Frog.'' Nearly every day, he ar-
rives at the Cosmopolitan studio
carrying a bag of luscious California
truit. The peculiar part of it, he
says, is that he seldom eats fruit
when in California.
Trucking Company Extends Service
Cincinnati — The Columbia Truck-
ing Co., operating a film delivery ser-
vice between this city and Columbus,
have organized a service between
Cincinnati and Huntington, W. Va.
Frankel Buys Ohio Amusement
Cincinnati — The Ohio Amusement
Co. has sold out its holdings and all
theaters to the Frankel Company,
which controls the Gifts and several
other hou='.-s in this city.
Fischer Buys Cleveland Victory
Cleveland — Herbert Fischer, broth-
er_ of Meyer and Abe Fischer of the
Fischer exchange, has purchased the
Victory from John Mock.
Only Three Houses
in St. Louis Tornado
{Continued from Parje 1)
its entrance and lobljy. Repairs to
damaged theaters are being rushed
to. assure immediate reopening 'of the
theaters.
Following the tornado, 20 theaters
in Nortli St. Louis were darkened
one night because electric supply
was lacking. However, service has
been restored. So far as can be as-
certained, no one actively connected
with the film industry was killed or
injured.
Special benefit shows are being
planned and funds are to be solicited
for the relief of storm victims. The
Hays organization has been asked to
cooperate in the campaign for funds.
It is probable that the picture and
vaudeville benefits will be given at
he Coliseum.
Fred Wehrenberg, president of
the eastern Missouri and southern
Illinois exhibitor unit, has appealed
to all exhibitors and artists to aid
the benefit programs and otherwise
lend their aid to the victims.
Credit Lee Ferguson with an im-
pressive piece of work on the Brook-
lyn Mark Strand eighth anniversary
program. And here's congratula-
tions to Edward L. Hyman on the
occasion of the theater's birthday.
The bald-headed row of Houston
theaters is to be protected, for the
benevolent censors have barred
daddy songs addressed to the old
timers jnst over the footlights.
Incorporate Springfield Company
S.pringfield, O. — The Springfield
Theater Co. has been incorporated
for $10n.OnO by Phil Chakeres, Louis
Chakeres and Harry A. Brenner.
London, O. Houses Change Hands
London, O. — C. E. Price of New-
ark and B. M. Critchfield of Aft. Ver-
non have nurchased the Majestic -'•■-'
Princess from G. W. Albright and
Joseph Neiser.
Stombaugh on Sales Jaunt
Charles _ W. Stombaugh, Pathe
short subject division manager, im^
left New York on a trip to the Mid-
dle West. He will visit the Des
AToincs, Omaha, Kansas City. Sst.
Louis. Memphis and Denver, Okla-
homa City.
Leonard Hall of "The Washington
Daily News" got quite a kick out of
the Roxy-trained ushers, at the open-
ing of the Fox theater describing
them thusly.
"The young men are arrayed in monkey
suits far outgleaming the dress uniforms of
the Coldstream Guards. Their spines are of
reinforced concrete, their right hands are ever
at the salute, their clean, beaming faces arc
jelled in welcoming smiles.
"Each c:>rries, corded to a hip, a little
oatent-leather package. Debate ran high
Monday night as to what this contains. Some
said iron rations, others a first-aid packet.
The ribald guessed a half pint, the maudlin
a sewing kit. Your guess is as good as mine.
"Moreover, I was delighted to see that they
already have been told off in sound solider
fashion. I felt very badly when a mere buck
private escorted me to Row H and I saw
Hector Baer being led down the center aisle
by a genuine corporal, who wore his gold
chevrons with the air of a bishop in a brand-
new miter. From now on I'll get at least a
corporal, if not a sergeant, or I'll raise one
hell of a fuss. I assume that the top soldier
devotes himself exclusively to the Cabinet
and members of the Diplomatic Corps. And
I wonder how well he can swear. Anyone
in such a uniform should know some new
words."
Keeping in the swim is the golden
rule of T. D. McMinn, Lyric, Cull-
man, Ala. He has just been elected
a director of the local chamber of
commerce.
"Congratulations, Mr. Danneberg,
we need men of your caliber to com-
mand our theaters," states "The
American Standard," Birmingham.,
'■or his presence of mind in locking
the Strand theater doors when a
small store in front caught fire.
None in the audience knew there was
a fire.
"Not only has he made marked im-
provements in the general appearance
of the Arcade theater, and improved
the character of the entertainment
by ofifering the best pictures available
here, but by his kindly co-operative
spirit, he is winning the goodwill of
everyone." That's praise, indeed.
"The Kissimmee Valley Gazette"
front pages it about George E. Hoff-
man of the Acade at Kissimmee, Fla.
Could you rate such praise from your
local paper?
An alluring member of
THE
BIG NONET
GROUP
PATHi
HIT
J
H
ere s a rea
1 box-'OUi
ce 5iren
-LEATRICEJOYin'THE
ANGEL OF BROADWAY"
111^ — lier popularity 15 in~
irresistible;, magnetic, appeal-
ig — lier pop
creasing by leaps and bouiias.
A BIG ATTRACTION m
a sroup of BIG MONEY-
MAKERS. Make a Date.
4
/
HIT J
WILLIAM SISTROM
presents
Leatrice
Joy
"The Angel
Broadway''
li/th
Victor Varconi
May Robson and
Clarence Burton
o
Fro/// a sfory by
Lenore J. Co^ce
<■
^ Directed by
Lois Weber /
^
Pa€he Exchange, Inc.
DE MiLLE STUDIO PICTURES - PATHE NEWS
Member of Motion Picture Producers and Diairibulors
of America, Inc.
WII.I. H. HAY.S PrisiJtni
PATHE WESTERNS - PATHESERIALS - PATHE'COMEDIES
Foreign Di&trihutors Producer<; International Corporation,
130 West 461 h Street. New York.
WII.I.IA.M M. VOHEI <7.— i-./ lu.^n.^.
\
THE
DAILY
Monday, October 3, 1927
FULL PAGE
OF
Los Angeles News
BY WIRE
EVERY DAY
starting tomorrow
IN
THE FILM DAILY
Qausman, Wilk and Crowley of the Film
Daily Staff Are in Los Angeles And Will
Cover Every Day, All Studio ISJews and
Hollywood Chatter ^^ Crisp f Hot, Timely
Copy of Interest to Everyone in Pictures,
'^Keep Up With Production And You Keep Up With The Business''
Monday, October 3, 1927
THE
OAliy UPS WWCM MIAM 0OUAC5 FOC SUOWMtN
"Beau Geste"
(Paramount)
I'lavcii up lii>ti>ii«,al v.iliu- ui ii-t;
iiiiciital and ilivcrsiliecl tla^t> in lulilis
display. Flags were placid in li>t)li.-
with appropriate card.-, stating that
they were battle standards dI tlust
units and that they had >eeii servii
lor 18 months in the World W'ai
Because ol the historical value oi tin
rtags, a soldier was on guard at all
times. — H. 1). (irt)ve, Ue> Moines.
Des Moines.
"The Big Parade"
(M-G-M)
Four "pup" tents were i)erclietl on
lop of the inar(|uee. and electric sign
40 feet long in italic letters was hung
from the theater roof. The letters
were four feet high and the three
words painted red, white and blue.
This sign burned every night for two
weeks in advance and every night
during run. It also was illuminated
on Sundays from dark until late at
night. — Einil Bernstecker, Lyric,
lackson, Tenii.
"The Cat and the Canary"
(Universal)
Preview was held for newspaper
critics, which gained much additional
space for the picture and aroused a
public interest in its showing. A
week prior to opening a hand-painted
lard of one sheet size rested on an
easel in the inner lobbv. Being made
up in brilliant colors it attracted at-
tention of patrons upon leaving the
theatre. The 24 sheets were used
as cut-outs over the mar(|uecs. They
.vere touched up b> the house artist
.iiid were visible for blocks.- -jcthn J.
Moore. New. Baltimore. Md.
"Hula"
(Paramount)
Placed 50-watt green I a m p s
throughout the entire lobby, which
gave it a cool etTecl. Moss on the
frames and on the box office, and
two large beaverboard palm trees in
front of box otVice. — James McKov.
Rex, Spartansburg, S. C.
"The Lunatic At i^arge"
(First Nat'l)
Painted "Lookout for a Lunatic at
Large" in red letters on the sidewalks
and board fences. This was followed
by a truck with a pyramid stand car-
rying on either side a six .sheet, while
on the side of the truck were the
words, "Lookout for Him." On the
morning of the showing, a large
triple-stand set-up appeared in front
of the entrance in attractive coloring,
there being two hand-painted signs
and one stand of pictures, the latter
forming the base. — Jack Rawley,
Rialto, Laredo. Tex.
"The Yankee Clipper"
(Patjie)
Obtained use of a Reo car. which
carried two side panels exploiting the
picture, while at the same time
pointing out that the Reo Flying
Cloud model was as sturdy as the
famed ship after which the picture
was named. — Tivoli. Frederick. Md.
The Broadvoay Parade
VT/'ITH the passing of "Old San Francisco" from Warners, after
"' three months' run, the only veteran in the long-run division is
"The King of Kings" at the Gaiety. This feature opened in April,
whereas all the other big time shows on Broadway date from August
openmgs. The only change this week is the addition of "The Jazz
Singer," which starts Oct. 6 at Warners.
Picture Distributor
"Ihe King of Kings" ..Pathe
"Wings" Paramount
"i'atent Leather Kid" ..First National
"L^s Miserables" ...
"Underworld"
"Garden of Al'ah"
"The Magic Flame"
"The Student Prince'
Theater Opening Date
Gaiety Apr. 19. 1927
Criterion Aug. 12
Globe Aug. IJ
Universal Central Aug. 21
Paramount Rivoli Aug. 27
M-G-M Embassy Sept. 2
United Artists . liialto Sept. 17
M-G-M Aster Sept. 21
Sunrise" Fox Times Square
"The Jazz Singer" Warners
Sept. 23
. Warners Ott.
967 Theaters Erected
in 294 Cities in 1926
(CoHlinucd fimn Faije 1)
a cost of §JJ,044,267. Los Angeles
reported 45 places at a cost of §4.-
272.845, and in 1925 there were 61
costing S7,902,639. St. Louis fol-
lowed with 41 places costing $707,850.
the 1925 report showing 61 costing
$3.247,()80. Thirty-two new places
in Chicago cost $13,960,500, as com-
pared with .57 costing $12,728,500 in
l'>25. riiiladelphia reported 18 houses
costing $5,110,000. against 19 costing
$3,345,000 in 1925.
Several cities reported construction
of single amusement places at a cost
of more than S250,000. among them
Belingham, Wash.; Canton, Ohio;
Clilton. N. J., and Oshkosh, Wis.,
where S300,000 each was spent on the
houses, while Kno.xville, Tenn., is
.•redited with a house costing $900.-
)00 and Madison, Wis., one at S650,-
000.
Miami, Fla., reported 46 new
houses costing S866,338 in 1920, and
San Diego 19 costing §655,750
Other outstanding figures were.
Baltimore, 10 costing $446,000; Bir-
mingham. 14 costing $137,365; Buf-
falo. 10 costing $1,112,000; Cincin-
nati, four costing $2,275,000; Cleve-
land. 15 costing $1,520,500; Columbus.
Ohio, eight costing $476,000: Des
Moines, five costing $1,721,765; De-
troit. 15 costing $3,199,166; Jackson-
ville, six costing $1,732,000; Mil-
waukee. 10 costing $1,816,486; New
Haven. Conn.. 11 costing S2.744.000:
Oakland, Calif.. 10 costing S1.023.-
374; Omaha, six costing Sl.671.000
Pittsburgh, eight costing $2,114,900:
Portland. Ore.. 10 costing Sl.002.000:
Providence. R. 1., six costing $2.'>30.-
fiOd; Rochester, seven costing $1,105.-
000; San Diego. Calif.. 19 costing
Sf)55. 750; Seattle. 14 costing $4,130.-
500; Sioux Citv. hid., five costing.
$1,882.2000: South Bend. Ind.. seven
costing 51.200.000: Washington. D
C. three costing Sl.097.000; W'orces-
ter. Mass.. 11 costing $865,890: and
Vonkers. X. V.. six costing SI. 379.-
000.
Haynes City. Fla., Reopening Set
Haynes City. Fla. — C. C. Jordan,
owner of the Florida, plans to re-
open that house Oct. 1 The theater
has been entirelv remodeled. It seats
nearlv 1.200.
Jacobs Resigns at Cincinnati
Cincinnati Ceorge Jacobs has re-
signed as TilTany manager and has
returned to Florida for the winter
to pursue his real estate interests.
II. H. Hurn, one time Hodkinson di-
vision manager in this territory, suc-
ceeds Jacobs as Tiffany manager.
235 Houses in Finland
llelsingfors — Finland has 235 pic-
lure theaters, with a seating capacity
of 39,026. In addition there are seven
portable theaters. In 1923 there were
only 131 houses with seats for 24.849.
In Helsingfors there are 32 w^ith a
capacity of 11,589.
1 HO Has 29 Features
Completed on Schedule
Los Angeles — Hall the scheduled
features for the 1927-28 program have
been completed by FliO with a sini
liar number yet to come. Features
completed number 29, with nine in
process of tilming and 20 still to be
made. The pictures now ready arc:
"The Great Mail Kolj|«ry," "The Cow
ard," "Not (or Publication," "The Racing
Komeo," "Clancy's Kosher Weddiii(f." "Ii,
a MunicMt of Temptation." "The
Girl." "Jake the Plumtx:r,' "Sli
"JiiilKnuiit of the Hills." "Hook ai .^.
No. 'J," "The Harvester," "South Sea Love."
"Allanii- in the Sky," "Little Mickey Gro
gan." "Dead Man'k Curve." "Ixive* of
Kicardo," and "Moon of Israel." in addi
lion to these 11 specials have been com
pletcd, consi.sting of three Tom Tylers, three
Hull Stceles, three Buzz Bartons and two
Hangers. Of the 74 short subjects scheduled
30 have been completed, which include H. t'.
Witwer's Beauty Parlor scrie.s.
"Dick" Howard Named Manager
Toronto — Richard (Dick) Howard,
formerly an usher at the Uptown,
has been appointed manager of the
Bloor, neighborhood house, by Fam-
ous Players Canadian Corp. The
Bloor reopened Sept. 24 after being
dark all summer.
Milwaukee House Near Completion
M ilwaukee — The National-Laytoii
Improvement Co.'s new theater on
National Ave., between 21st and 22nd
Aves.. is nearing completion. The
theater is one story high. George
I'ischer, manager of the Milwaukee,
heads the company.
&railm^ell Seals
I'lii
«i
\fe i-
1 ^^B
14
'^H
im^
1^
our
rtios
reen
sci
|S
ua
your
ble
dverlisin^
me
dium
(->sj>
<in
NATIONAL SCREEN SERVICED
TDishihuhd throufhout ihe Unihd Siaies from
CHICAGO NEW YORK L£)S ANGELES
845 S.Wabash Ave. - 126-130 W.46^ St • 1922 ^.Vermont Ave
Can'l- you just St
them Flicking \o
.^-^^
^1 wB ^^ ^^.-oc^
..,«N>^SS
It's a nation-famous American comedy with an audience-draw
already PROVED by hundreds of road and stocic runs.
A role made-to-order for the lariat iauHh-^etter— a cowboy con-
gressman crashini! Washington society and turning Coniiress
upslde down!
America's Greatest wit at the Pinnacle of his fame—radio and »resf
have trebled his reputation in the past two years.
ROGERS HINSELF will write the flTLES-theyMI be worth the Price
of admission alone:
Directed by Richard Wallace, who made *'HcFadden's Flats*'.
Scenes shot on the spot in the Senate, White House, etc.^for the
first time.
Definitely~the Greatest NOYELTT Special of the year I
And what a CAST Sam Rorb has i!lven its
.vo^osSSS^^^^^
SAM E. RORK presents
A TEXAS STEER
uith WILL ROGERS and
LOUISE FAZENDA
Lilvan Tashtnan— Ann Rork— Douglas Fairbanks, Jr.
Titles by Will Rogers
From the play by Chas. H. Hoyt
A RICHARD WALLACE PRODUCTION
LISTEN TO REAfOM
/
TAeHi¥S?m\t
o/'FILMDOM
i^LLTHE NEWS
ALLTHE TIME
VOL. XLII No. 3
Tuesday, October 4, 1927
Price 5 Cents
The End When?
Tl I 1^ riot still runs wild.
'Theaters contimu- to hf
built without any respect
for cost sheets. Operators seem
motivated by a mad desire to
build monuments to themselves
or tlieir com])anies with little or
no retjard to returns on their in-
vestments. Mach new house, it
would seem, must lie larj^er,
ijrander. and more beautiful
than the competition's. Whether
or not the economics of the proj)-
osition are sound comes as an
afterthought.
Fewer, But More Expensive
in 1926, ( iovcrnuu-iU titiuri-.- show
there were erected 80 places ' ol
.iniusement less than in 1925. ^'et
1926 costs reached $135,640,162, as
against $116,283,961 in 1925. In other
words, fewer hut more e.xpeiisivi
houses.
In a populous city near New York,
a producer-distributor launched ;>.
theater a vear ago. It was designee'
to cost between $500,000 and $750,000.
This house will be ready sonie'inu
this fall and when it opens its doors,
the budget will have gone over its
original figure bv the modest sum
of practically $1,000,000. What hap-
pened was this:
The sponsors got a trifle dizzy.
The creation of "shrine" to the or-
ganization seized them and from that
moment on, the money continued to
be poured into the project.
This is largely the trouble in the
theater field today. It is cancerous
and unhealthful. not to say uneco-
nomical and unbusincss-like. It is
likewise another demonstration of the
sheep-like mentalit>' of many in this
business who follow a leader, an in-
dividual who establishes I)rand-new
precedents without the slightest at-
tempt at learning whether their own
situation is comi)arable to that which
they imitate.
Less Glory, More Sense
The balance will swing in the right
direction as fast as operators under-
stand that all of them cannot build
Chicagos or Ro.xys. .\ trifle less
glor\-. and a little more sound busi-
ness sense are needed.
Production has its troubles. Some
believe distribution still costs too
nuich. E.xhibition hasn't kept itself
clear of pitfalls, however. It annears
to us that this downright foolishness
in constructing unnecessarily lavish
theaters is a problem that needs se-
vere doctoring.
KANN
INr[RIORPRODyCTB[ING Trade Commission Mum on
JUNKED BY PRODUCERS Practice Conference Oct. 1 0
Step Decided on in Move
to Keep from Lowering
Program Quality
I'roducers this year are junking pic-
tures which do not measure up to
standard, hence tlic year will witness
I falling off in releases, compared to
.he number distributors have an-
nounced, according to KInier K. Pear-
son, Pathe vice president, who has
lUst returned from the Coast.
Production is moving forward at :i
(Cniitiiiurd on I'lUic .!)
PLANS BEING SPEEDED
EOR TORNADO RELIEE
"U" Dickering
Cleveland — Denial is made
that the Ohio Amusement Co.
operating a chain of 13 Cleve-
land houses, has been taken
over by Universal. It is known,
however, that negotiation were
under way. They are all off,
according to present statements.
.After a careful canvas of the the-
Uer owners in St. Louis and other
ities in Missouri it was decided by
he (iencrai Committee, having in
>harge the tornado sufferers relief
ivork. to handle the situation within
lie ^tate without re(|uesting outside
lid.
At lirsl it was believed there was
leed for a general appeal. But this
iiovement. started in various places,
(Continued on Patir 11)
"Naked Truth Dinner" At
Hotel Astor Feb. 4th
Plans are rai)idh' rounding into
hapo under leadership of Bruce
(iallup for the annual Naked Truth
Dinner which will be held at the
Hotel Astor on Saturday, Feb. 4.
It is being touted as a Wild Western
(Continued on Payc II)
MPLS. POLICE SEEKING
EXCHANGE BOMBtRS
Minneapolis — Police here are con-
tuuiing their search for vandals who
bombed the Paramount exchange.
l"he explosion, which took place late
at night, shattered every window in
the building and a shelter shed in
the rear was blown across the street.
No oi.e was injured.
Suspicion that striking theater em-
ployes might be connected with the
outrage led to holding of six men at
union lieadc|uarters. The unions arc
emphatic in denying that any of their
(Continued on I'age II)
Mayer Here Today
Loui> I'i. Mayer, his daughters an('i
phvsician. and Pete Smith, head of
publicity at M-G-M studios, arrive in
,\ew York today from the coast.
Report oil tttcitiis of M-G-M pro-
duction which Mayer ivill make to
cowpanii heads while in .Vric Y'ork
appears on pajje 3.
Ray Rockett to Supervise
First National's German Unit
Hollywood— Ray Rockett is due
in Xcw York today and on the 11th
sails directly for Berlin to supervise
(ierman pr.Hluction for First Na-
tional. He has booked passage on the
Reliance.
He will probably remain in Ger-
many for six months noting the prog-
ress made by the Defina which is
a contraction for Deutsche First
National as the organization's (ier-
man unit is known. This company
is now producing for world markets
and, if present plans develop, wil!
supply First National with a number
of pictures for release in America.
German and Continental i)layers arc
being used. Rockett goes over as
a supervisor only and takes no per-
sonnel with him.
Hollywood news by telegraph, page 3
Policy Indicates Stormy
Path of Conference,
Washington Feels
It'tKhinylon Uuictii, uj 1 1 1 1-. I/I.M DAliy
\\ ashington — A policy of stony
silence has been adopted by officials
)f the Federal Trade Commission as
reports begin to pile up in Washing-
ion of protests sent the commission
Dv members of the industry over the
uanner in which the exhibitor de-
egates are to be selected, the i)ossi-
')ilities of proxy representation and
>ther controversial points.
So far has this policy been carrie<l
'hat members of the commission re-
n>e even to admit that they have re-
eived letters from President Sol
Raives o^ the Theater Owners Cham-
ber of Commerce or others, relative
to the meeting and the exhibitor de-
legation thereto.
Indications that a stormy path is
being traversed toward the forthconi-
(Continucd on Pofie 2)
T.O.C.C. Prepares Plans
for Coming Trade Parley
Plans for protecti«jn of the inter-
ests of the T.O.C.C. in the coming
trade conference were considered
yesterday by the special conference
connnittee. Members are I. Arthur
Hirsch, Chairman; Sydney S. Cohen,
Louis F. Blumenthal, William Hranm.
.Smuiel I. Bernian. Charles L. O"-
Riill>'. Harry .^uchman. Leo Brecher.
Sol Raives, Max Barr. Hyman
(Continuril on Paiie 2)
"Goodwill" Reception for
Trade Parley Delegates
David R. Hochreich, president of
\'ocafilni, has been appointed cxecu-
ive manager of the "Goodwill Dinner
Oance" which the M.P.T.O.A. Oct.
1.-^ will tender delegates to the trade
)racticc conference sponsored by the
l-ederal Trade Commission.
The flinner dance will be held at
the .^stor. Hochreich was executive
(Continued on Pafie 2)
Biechele and Baker On
Way to Trade Parley
Kansas City. Kan.— R. R. Biechele,
nresident of the exhibitor unit of
Kansas and Western Missouri, and A.
I" Baker, general manager of the
f.rubel circuit, are scheduled to leave
'his week for New York, having been
selected as the two delegates to rcp-
(Continued on Pane 2)
THE
DAILV
Tuesday, Oct. 4, 1927
Vil. XLII No. 3 Tuesday, October 4. 1927 Priti 5 Ceots
lOHN W. ALICOATE
Publisher
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertiaing Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York. N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday,
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel: 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London, W. I. Ber-
lin— Lichtbildbuehne, Friedrichstrasse, 225.
Financial
Activity in film issues picked up following
the previous day of extreme quiet. How-
ever, no notable trades took place, though
Paramount common led with a turn-over of
6700 shares.
Laemmle "Broadway" Buy
Combined Two "Beats"
London — Carl Laemmle is aboard
the Berengaria which sailed from
Southampton for New York on Satur-
day. He arrives in the States some-
time Friday.
By having the last page of a pro-
posed picture-rights contract on
"Broadway," the big stage success,
photo-radioed to hnn in London,
where he signed it in the presence
of witnesses and had it re-trans-
mitted by radio back to New York,
Carl Laemmle combined strokes of
business enterprise and publicity.
Laemmle, in London, was at a dis-
advantage compared with various con-
cerns in New York pressing the
play's authors and producers to sign
up. Faced with a week's delay be-
fore he could arrive in New York, Joe
Harris instructed his home office to
transmit the contract with the Radio
Corp. by photo-radio to London. The
contract page went "over the air" per-
fectly. Laemmle signed it in the pre-
sence of witnesses and it was radioed
back to New York, ready for signa-
ture by Harris and the authors of the
play. The cash payment of $225,000
involved, Universal says sets a pre-
cedent in the motion picture industry.
High
Low
Close
*tAm. Seat. Vtc.
47
nAm. Seat. Pfd..
48
*Balaban & Katz.
60
♦Bal. & Katz Vtc
73 >4
Eastman Kodak .
1707^
168 -4
16854
*tFilm Inspection
6
*First Nafl Pfd..
100
Fox Film "A". . .
70
69
69
tFox Theaters "A'
197/s
19/2
195^
Intern'l Project. .
9
9
9
Loew's, Inc
5S/«
54!^
55/«
ttLoew's, 6s 41ww
1037/,
103%
10354
ttLoew's 6s41x-war
10054
100
100
•M-G-M Pfd. ...
2454
*M. P. Cap. Corp
754
Pathe Exchange .
4 5/^
454
45/r
tPathe Exch. "A'
■.25M
23/
24
ttPathe Exch. 7s37 93
93
93
Paramount F-P . .
110
1085^
110
Paramount Pfd. .
122-4
122 -4
122/
ttPar.Bway.5J/5s51
101 -4
101
101-4
•*Roxy "A" . . .
36
33
**Roxy Units . . .
38
35
**Roxy Common .
12
11
Skouras Bros. . . .
40
40
40
Stan. Co. of Am.
65 '4
65
65-4
•fTrans-Lux Screen ....
4
Univ. Pict. Pfd..
98/2
98
98
*tUniv. Pict. . . .
30
tWarner Bros. . .
19/2
18?4
19 '4
Warner Bros. "A"
. 29
27/
29
Sales
400
2,400
2,500
100
2,000
4
16
400
4,200
1
6,700
100
4
50
l',866
3,800
Commission Mum on
Protests on Parley
{CuntiimeJ fium Faye 1)
ing conference, to which, so far as
can be learned, only the heads of the
producers' and the theater owners'
associations have given their approv-
al, are seen in the sudden clamping
down of the lid by the commission.
Tlie whole matter, it now appears, is
in the hands of Commissioner
Myers, who is to preside at the con-
ference.
Entrenching itself behind a wall of
silence, as is its habit whenever criti-
cism is leveled at it, the Federal
Trade Commission is "sitting tight."
•Last Prices Quoted **Bid and Asked (Over
the Counter)
tCurb Market ttBond Market
NOTE: Balaban & Katz is listed on the
Chicago Board; Skouras on the St. Louis
Stock Exchange and Stanley in Philadelphia.
.r»---*»"'
AMALGAMATED
VAUDEVILLE AGENCY
Attractions for
Picture Theatres
Standard Vaudeville Acts
1600 Broadway, New York City
Phone Penn. 3580
Publlx and F. & R. Plan
Chisholm, Minn., House
Minneapolis- — Partnership of Pub-
lix and Northwest Theaters (Finkel-
stein & Ruben) is expected to result
in a new theater at Chisholm, Minn.,
plans for which are being considered.
The first of the new theaters to be
opened by the two firms will be the
Chateau, Rochester, Minn., which
seats 1,700. The F. & R. chain of 135
theaters embraces 30 cities and four
states.
"Goodwill" Reception for
Trade Parley Delegates
(.Continued from Page 1)
manager of the Will H. Hays dinner
tendered to him when he entered the
industry.
The dinner-dance is in the nature of
a tribute to members of the Com-
mission who will meet with represen-
tatives of tlie industry at the forth-
coming conference.
Biechele and Baker On
Way to Trade Parley
(Continued fjom Page 1)
resent their organization at the trade
practice conference.
Baker was chosen by the exhibitor
members of the arbitration board to
represent the chain theaters, while
Biechele will represent the owners of
chains of less than five houses.
E. M. Loew Plans another
Somerville, Mass. — E. M. Loew
has bought a location in Davis
Square where lie will erect a 2400-
seat theater. An apartment block on
site is to be removed.
Equipment Notes
T.O.C.C. Prepares Plans
for Coming Trade Parley
(.Continued from Page 1)
Rachmil, A. li, Schwartz, Marly
Schwartz and Albert A. Hovell.
It was decided to place every department
of the organization at the dispos.Tl of the in-
dependent theater owner delegates that will
attend. Hotel reservations will be made up-
on request and delegates will be asked to use
the T.O.C.C. offices for the sending and re-
ceiving of mail and for conferences and
meetings.
Facilities will be given all delegates to
meet and consult together and a get-ac-
quainted dinner will be given on Monday,
Oct. 10th, at the Hotel Astor, at which all
Visiting delegates will be guests of the
T.O.C.C.
A .set of resolutions is being prepared,
explaining fully the position of the New York
independent theater owners on the matters
in question. The committee will welcome
suggestions for visiting delegates and in-
dependent theater owner organizations. Na-
tional or local. Any visiting theater owners
whether they are delegates or not are invited
to report immediately on their arrival to the
T.O.C.C. offices, 908 Times BIdg.
Horlacher Expanding in South
Charlotte — Walter Griffith, general
manager, Horlacher Delivery service,
announces that on Oct. 7, a new
route is to be opened in eastern
North Carolina, relaying from Dunn
to Roxboro, Oxford, and Henderson,
taking in Wake Forest, Franklinton,
Louisimrg. Warrenton, Roanoke
Rapids and Weldon. Also, on or
about Oct. 15, a new route is being
contemplated for the eastern portion
of South Carolina.
LIBRARY SCENES
of every description for Dramatic, In-
dustrial and Educational Producers.
Negatives of Dramatic Punches, Fires,
Floods, Wrecks, Explosions, Warfare,
Crowds, Riots, Clouds, Boats, Aeros,
Trains, Animals, Notables, Sports, Sci-
ences, Industries, Etc., Etc.
GENERAL FILM LIBRARY
(Morris J. Kandd)
117 West 46th St., N. Y. C.
Bryant 4417
William James to Retire
Columbus, O. — William James,
twice elected president of state ex-
hibitor unit, states that he will not
be a candidate for a third term. Elec-
tion of officers will take place at the
November convention of the organ-
ization.
HENNEGAN
Program
Covers
special Designs for
all Holidays.
Write for Samples
The HENNEGAN CO.
Cincinnati, Ohio
PATHE NEWS
Eleven years of
satisfaction in
Majestic,
Portland, Oregon
Portland, Ore.
Oct. 3. 1927
Ray Hall, Editor,
Pathe News, N. Y.
Have shown PATHE
NEWS at Majestic for
eleven years. Well pleased
with quality and service.
Have just renewed con-
tract. Very best wishes
for your continued success.
J. J. Parker
Times Square Drapery
and Upholstering Co.
Specialists in Theatre Mf^ork
160 West 45th St.— Bryant 0124
WANTED
Manager for combination
house in Florida. Give expe-
rience, salary and references.
Box M-366 c-o Film Daily
1650 Broadway N. Y. C.
If You Are in thfr?
Market for Any Kind of
MOTION PICTURE
APPARATUS
CONSULT US AND SAVE
MONBY
SEND FOR OUR PRICE LIST
ItllLLOd^HBYS
▼▼no West 32''St,Ncwyork.N.y.^^
110 West IZ'^Si.
Pbon* Peiina. 0330
Motion Picture Department
U. S. and Canada Agent* for Debria
J
THE
Tuesday. Oct 4, 1927
-^n
DAILV
Third of M'G'M's Line-up Is Ready
LATE HOLLYWOOD EVENTS BY WIRE -MAYER IN EAST-KATTERJOHN LEAVES
PARAMOUNT FIRST NATIONAL UNITS BUSY ST. CLAIR TO DIRECT DIX
Another Third Under Way
at M-G-M, Mayer to State
One-third of the M-G-M new sea-
son schedule is completed, one-third
under way and tlie remaining tliird
ii-. the initial stages of production,
Louis B. Mayer, company produc-
tion head, will rei)ort today on his
arrival in New York from Holly-
wood.
N'ever before has any production
schedule been completely in hand at
this early date in the season, Mayer
will tell Nicholas M. Schenck and
home office executives.
Only two of the eight specials, "The
Cossacks," starring John Gilliert and
"Rose Marie," starring Renec Adoree,
remain to be filmed. The other eight
specials (not necessarily roadshows)
on this vear's program are Rex Ing-
ram's "the Garden of Allah," King
X'idor's 'The Crowd," "A Made-
moiselle from Armentieres," (British
tihn) "Napoleon," (French film)
(Continued on Pane 11)
Writers' Club Rounds Out
Drive for New Members
The roster of the Writers' Club
now embraces 550 members as a re-
>nlt of an intensive membership drive
just completed. The ranks include
screen writers, authors and profes-
sionals, many of them prominent in
the coast colony.
Finlayson Quits Roach
Jimmy Finlayson, long with Ha!
Roach, has resigned. His future plans
are not detinitely set.
Melville Brown Assigned
I'niversal has assigned Melville
Brown to direct "Cream of the
l-'arth' . Tliomas Foss is doing the
continuitv.
George Kann Promoted •
George F. Kann. former exporter
and now with M-G-M, has been made
head of the scenario department and
personal representative for Louis B.
Mavcr.
Kenyon Adapting "The Braggart"
Charges Kexiycrn'Ts doing the screen
adaptation of "The Braggart," which
is to star Jean Hersholt and be di-
rected by Fdward .'^Ionian for Uni-
versal
A New Service
With this issue, THE FILM
DAILY starts a new service, a
daily page of wired news from
coast studios. Complete cover-
age is assured by THE FILM
DAILY'S staff which com-
prises, Harvey E, Gausman,
Ralph Wilk, Crowley and Rich-
ard (Dick) Israel.
Keep posted on up-to-the
minute production news events
by the only daily page of
WIRED studio news published
in the industry.
Herbert Brenon to Direct.
"Laugh, Clown, Laugh"
Herbert Brenon, Ihiited Artists di-
rector, will direct "Laugh, Clown,
Laugh" for M-G-M, which will be
started soon. This will be a ^icturiza-
tion of the stage production, written
by David Belasco and Tom Gushing.
Sherwood in "Blondes" Cast
York Sherwood, Fnglish character
comedian has been cast for "Gentle-
men Prefer Blondes" (Paramotmt).
Brian, Arlen Head Cast
Mary Brian and Richard .Arlen
have been cast as leads in Para-
niount's "Cnder the Tonto Rim,"
Zane (irey story which John Waters
will direct.
f.N.STUDIOSnUMWITH
flV[ fILMS COMPLETED
Several new productions have been
started, maintaining the fast pace at
the F"irst National Burbank studios,
with five pictures of the new group
already completed. Three more pic-
tures go into production this month.
Alexander Korda finished filming
John F.rskine's "Private I-ife of
Helen of Troy" last week and the
cutters now have it in hand. Maria
Corda, Ricardo Corfcz and
(Continued on Page 11)
Lewi
Katterjohn to Sever
Paramount Relations
Monte Katterjohn is rounding out
his association with Paramount after
two years in the production depart-
ment as home ofifice associate to the
general manager. He leaves in Octo-
ber for a six weeks vacation in South
.America.
On his return, he will announce
new affiliations. Katterjohn parti-
cipated in reorganization of the de-
partment and inaugurated and carried
through the production drive.
A Little
from **Lots
^^^ By RALPH WILK
»»
B
St. Clair to Direct Dix
in "Traveling Salesman"
Mai St. Clair will direct "The
Traveling .Salesman." which is to be
Richarrl Dix's next Paramount pic-
ture. It is an adai)tation of the play
l)\- James Forbes. Dix is completin.g
"The Gay Defender". B. F. Zeidman
will supervise the new picture.
Inferior Product Ts Being
Junked By Coast Producers
Walter Woods to Supervise
James Cruze's Second
Walter Woods will supervise and
act as editor-in-chief of "The Red
Mark," which is to be James Cruze's
second personally-directed picture for
De Mille, The story i> of a prison
colonv in South Africa.
Take Over Ray Studio
The former Charles Ray studio has
been taken over by Jean Navelle
Corp. and has been renamed Jean
Navelle studio. George Campbell is
studio manager,
vA
(Continued from Pniir 1)
rapid pace, although there is not as
much activity at Coast lots as usual,
fine to an anticipated decrease of re-y
leases, states Pearson.
Where heretofore, producers ha
not been willing to abandon a produc-
tion once started, they now halt work
atul jnnk rather than burden pro-
crams with inferior product, even
though such productions have been
afhertised as forthcoming releases.
Pathe, states Pearson, has revised
its announced nrogram of 40 features
from the De Mille studio, and will
release only between ^f) and .38 fea-
tures
Hollywood
ILLY BITZFR, veteran camera-
man, has rejoined "D.W.". He
lias just arrived from New York
and the reception accorded him at
the liiited Artists studio will linger
long in I?illy's memory, we vouch-
safe.
* * *
Glowiug reportu flit in on the
work of Ruth Taylor, former Chris-
tie coniedy girl, who in one of
"blonden" in "Gentlemen Prefer
Blondes". She han aii tinu«iial
screen pernonality, nay those who
know their tripod and megaphone.
« * *
Friends of William de Lignemare,
genial general manager of Anne
NicholK interests, will not know him
when he returns to Broadway. His
long walks on the Paramount-Lasky
"lots" are an effective reducing cure.
The popular executive expects to
walk here for three more months.
* * *
By the way, William's walk-
ing upsets our story that Paul
McAllister is the only man who
walks in Hollywood.
* * *
Our Passing Show: Josef von
Sternberg and Lothar Mendes alight-
ing from an automobile; Harry
Brand making a business visit at
the Paramount-Lasky studio: Emit
.Jannings and Mauritz Stiller enjoy-
ing the siahfs of Hollywood Boule-
vard; Eddie Horn counting the days
until the new Tremont Film La-
hnratnrji will open here; Tom Per-
vnvs motoring to the Tec-Art studio.
* * *
Harry Behn and Colin Cle-
ments, the scenarists, were
mrmbrrs of Professor George
I'it'rrr' Baker's Workshop 47
/^tif Harvard.
* ♦ *
James Cruze and Lawrence
Stallings can be heard hum-
ming a song. It is the theme
piece of "The Virginian". ^-^
* ^— J^""^ — "^
Lrr H. Burroughs is playing ex-
cellent golf. He shot a snappy 77
t'other day.
* * *
"Society" Devlin two years ago
dropped his campaign for the welter-
weiehf championship to become Rich-
and Dix's trainer. He is still training
the popular star.
Read today's Hollywood happenings in tomorrow's Film Daily
$135,640,162 for Theaters in 1926
(Washingtoyi Bureau of THE FILM DAILY)
Washington — Detailed comparison of theater construction in
1926 and in 1925 as prepared by the Dept. of La1)or is now avail-
a1)le in complete detail- The Government, as noted, makes no
distinction in the class of building. The general classification
which is "amusement and recreation places" therefore embraces
all types of buildings, but picture theaters represent the majority.
In 1926, the records show $135,640,162 Avas spent on 967
amusement and recreation places in 294 cities as against $116,-
283,961 for 1,047 places in 272 cities in 1925. The comparison by
vears follows :
1925 1926
CITY AND STATE NUMBER COST NUMBER COST
Akron, 0 9 $867,500
Alameda, Cal 2 11.400 4 $195,729
Albany N. Y .5 310,000 1 50,000
AllentoWn, Pa 5 118,500 2 116,000
Altoona, Pa 1 68.000
-Amsterdam, N. Y 1 30,000
Anderson Ind
Asheville,' N.C 2 80,000 6 45.000
Ashtabula, O .. 1 10,0
Atlanta Ga 3 105,000 7 110.730
Atlantic City, N. J 6 820.000 2 440,400
Auljurn. N. Y
Augusta. Ga 1 4,000 1 700
.Aurora, 111
Baltimore, Md 5 302,000 iT) 446,000
Bangor, Me
Battle Creek, Mich • • 1 200,000
Bav City, Mich 2 80,000
Bayonne, N. T 38 164.122
Belleville. III." • . 4 ' ''O'"""
Bellingham. Wash ■ ■ 1 300.000
Berkeley, Cal 2 182,00(1 2 209,000
Bethlehem, Pa 1 144,310
BinKhamton, N. Y 1 15,000 1 137.061
BirminghJim, Ala 9 454,166 14 137,365
Bloomington, 111 ■ ■ 1 ,:5^„„„
Koston, Mass 4 1,565,000 5 370,000
Bridgeport, Conn 2 168,000 2 8,000
Brockton, Mass 1 3,500 4 15,750
Brookline, Mass •• 3 3/,293
BufTalo, N. Y 10 2,175,000 10 1,112,000
Burlington. la .. 1 15,000
Butler, Pa
Butte, Mont 1 2,000
Cambridge, Mass 3 345,000 1 23.000
Camden, N. J 6 695,000 2 48,000
Canton, 0 9 ' 397,500 1 300,000
Cedar R.ipids, la . . 3 334,470
Central Falls. R.I
Charleston, S. C . . 1 60,000
Charleston, W. Va
Charlotte, N. C 1 45,000 4 334,500
Chattanooga, Tenn S 26,000 3 44,500
Chelsea, Mas.s
Chester, Pa 3 86,000 1 49,000
Chicago, III 37 12,728,500 i2 13,960,500
Chicopee. Mass 3 33,550 1 4,000
Cicero, III . . 2 520,000
Cincinnati, 0 6 153,000 4 2,275.000
Clarkslnirg. W. Va . . 1 30.000
Cleveland. 0 3 220,000 15 1.520,500
Clifton, N. J 1 300,000 15 1,520,50(1
Colorado Springs, Colo 1 4,500 1 4.600
Columbia. S. C .. 1 35,000
( 'olumbus, Ga
Columbus, 0 3 177,000 8 476.000
Council Bluffs, la 3 7.500 I 5.000
Covington, Ky 1 40,000 2 25,000
Cranston, R. I . . 2 43,000
Cumberland. Md
Dallas, Tex 12 1,363,250 6 173,936
Danville. Ill
Davenjiort, la 4 191.500 1 6,600
Driyton, 0 2 1,719,337 2 86,000
Decatur, 111 1 2,500 2 20,600
Denver. Colo 13 543,300 7 265,000
Des Moines, la 3 11,500 5 1,721,765
Detroit Mich 13 2,846,000 15 3,199,166
DnbiKjue, la
Diduth, Minn 1 30,000
Durham, N. C .. 1 9,800
East Chicago, III 1 174,000
East Cleveland, O
Easton, Pa 1 130,534 2 132,000
East Orange, N. J 2 200,000
East Providence, R. I
East St. Louis, 111 2 50,000 3 33,000
Elgin, III
P'.lizabeth, N.J 3 197,000 6 228,000
I'.lmira, N. Y 3 226,60(1 1 28,000
Kl Paso, Tex
Erie, Pa 1 20,000
Evanston, 111 .. 3 1,600,000
Evansville, Ind .. 1 31.000
Kvtrett, Mass 1 150,000
Kail River, Ma.ss 3 134,500 2 6,500
I'ilchburg, Mass
Mint, Mich S 2,700 2 250
1925
CITY AND STATE NUMBER
Fond du Lac, Wis
Fort Wayne, Ind 2
Fort Worth, Tex 12
Fresno, Cal 2
(ialveston, Te.x 1
Gary, Ind 5
Grand Rapids. Mich 2
Great Falls. Mont
Greenville. S. C '.
Hagerstown, Md
Hamilton, 0 1
Hammond, Ind 2
Hamtramck, Mich
Harrisburg, Pa 1
Hartford, Conn 4
Haverhill, Mass 1
Hazelton, Pa 1
Highland Park, Mich 1
Hoboken, N. J 2
Holyoke, Mass 1
Houston, Tex 5
Huntington, W. Va 3
lndiaiia])olis, Ind 8
Irvington, N. J 1
.lackson, Mich
.lacksonville, Fla 4
Jamestown, N. Y 3
Jersey City, N. J
Johnstown, Pa
Joplin, Mo
Kalamazoo, Mich
Kansas City. Kan 1
Kansas City, Mo 10
Kearney, N. J 1
Kenosha, Wis 1
Kingston, N. Y 2
Knoxville, Tenn
Kokoino. Ind '. . . .
Lakewood, 0 1
Lancaster, Pa 3
Lansing. Mich
Lawrence, Mass 1
Lebanon, Pa
Lewiston, Me 2
Lexington, Ky "
Lima, O '
Lincoln, Neb 1
Little Rock, Ark 6
Long Beach, Cal 6
Lorain, O
Los Angeles, Cal 61
Louisville, Ky 2
Lowell, Mass
Lynchburg, Va
Lynn, Mass 3
McKeesport, Pa 1
Macon, Ga 2
Madison, Wis 1
Maiden, ' Mass 1
Jlanchester, N. H 6
Mansfield, O
i\Tarion, O
Medford, Mass
Memphis. Tenn 5
Meriden, Conn 1
Miami, Fla 10
Milwaukee. Wis 8
MinneaiJolis, Minn 3
Mobile, Ala 1
Moline. Ill
Montclair, N. J *
Jlontgomery, Ala 2
Mount Vernon, N. Y 4
Miuicie, Ind
Muskegon, Mich
.Muskogee, Okia 2
Nashville, Tenn 4
Newark, N. J 4
Newark, O
New Bedford. Mass 1
N,ew Britain, Conn 4
New Brunswick, N. H 2
Newburgh, N. Y
New Castle, Pa
New Haven, Conn 2
New London, Conn 2
New Orleans, La 13
Newport, Ky
Newport, R. I
Newport News, Va
New Rochelle, N. Y. •
Newton, Mass 1
New York City, N. Y.
Bronx 39
Brooklyn 55
Manhattan 24
Oueens 39
Richmond 9
Niagara Falls, N. Y 5
Norfolk, Va 4
Norristown, Pa 3
Norwalk, Conn
Oak Park, 111 ■.
Ogden, Utah
( )klahoma City, Okla. S
Omaha, Neb - 7
(.Continued
5
1926
COST
NUMBER
COST
603,000
■4
457,00(1
276,700
1
350,00(1
306,500
1
35,000
1,600
597,200
1,22'9,3()0
22,000
'i
2
1,066
29,000
4.00(1
..
460,000
'i
5,000
90,500
317,913
3
240,000
50,000
349,023
175,000
i
325,000
55,000
50,000
i
12,850
1,107,589
4
422,52'I
40,000
2
106,500
207,100
7
865,200
142,000
1
45,000
256,567
6
1,732,000
280,000
"s
570,000
2
701,000
4
78,500
1
300,00(1
10,000
1,025,000
7
306,000
150,000
2
130,000
100
3
350,000
34,000
2
310,000
•■
1
900,000
17(000
'4
225,500
211,000
• •
90.000
"4
164,522
70,000
i
1
566
10,000
1
50,000
116,000
4
38,200
143,520
9
579,200
1
65,000
7,802,639
45
4,272,845
49,000
6
256,000
1
4,066
278,000
2
9,350
10,000
1
15,000
94,300
2
60,000
450,000
1
650,000
242,000
173,027
3
425
105,300
'i
67,600
12/000
947,500
1
1,750
46
866,338
1,066,000
10
1,816,486
163,000
1
10,000
387,000
3
i
50,000
66,196
3,ois
3
50,000
309,000
2
154,000
2
276,400
206,59!
435,000
i
70,066
S29,00'>
4
872,000
90,00'l
183,00i!
241,20(1
250,0( 1
1
5,000
25,000
1
18,000
6l2,0-lil
11
2,744,000
401,5. >'■
2,025,t
L245.233
9,255
000
5,527,000
34
.•..y.'K-Y''
12.983,00(1
51
21,861,000
9,840,000
31
9.637,500
4,588,117
30
3.868.750
106,150
15
304,300
165,200
1
17,500
101,000
3
11,500
118,000
f
151.000
45,566
'2
29,2.50
544,550
6
1,671,000
Pave 10)
sp
I
W
hat
IS a
special
to-d
^y
9
fl Is it aiivthiii^ withoiil a well-
known star in it? Many companies
still seem to think so, and ad<l in-
sult to injury l)v labeling tjroups of
ohseure players "all-star easts." Not
Paramount! When ive say "special",
we speak Webster's language. ^^ Spe-
cial: (listinjjuished by some unusual
(piality; uncommon; extraordinary;
marked by superior excellence, im-
portance, ])ower." ^ Casts must be
su2)er-fine. Witness ^'"Beau Geste" —
Ronald Colman, Noah Beery, Alice
Joyce, Marv Brian, Victor McLajilan,
W illiani Powell and others. Look at
what is a special to-day
"Way of all Flesh"— Eniil Jaimings,
Belle Bennett, Phyllis Haver."Rough _
Riders"— Charles Farrell, Noah
Beery, Mary Astor, George Bancroft.
f<r
Underworld"— George Bancroft,
CTv^UNDE RWORLD ^^T5
Clive Brook, Evelyn Brent, Larry
Semon. f And even more! Para-
mount specials must be based upon
powerful ideas keyed to the spirit
of modern times and readily ex-
c\BEAU SABREUR.^^
■■■■ -I ,v4,'ou. M|»;
^'
J
\.
'W^
TILLIES PUNCTURED ROMANCE
ploitable! ^^Gentlemen Prefer
Blondes," with world sales as a novel
of 600,000. "Metropolis," startling
glimpse of tomorrow's universe.
??
Beau Sabreur," seque^ to "Beau
Geste," a "natural." "Chang," like
no picture ever made and alrcadv
established as a box office sensa-
tion. "Jesse James," Fred Thomson
as the most romantic outlaw in
what is a special to-day?
Aiiicricaii Iiislorv, Avilh a "Covcird
Wa«i:oir*ralil>r<' pr<Kliicti<)n/'"rillie's
PiiiictiirtMl Romaiiee," 1928 style.
"Covereil Wagon ■' re-issue after two
years after an initial eireulation of
only nine months. ' 20 de-luxe Para-
mount specials in the 100% Pro-
gram! All-star casts that really are
"all-star"! Strong, colorful, ultra-
modern ideas attuned to this new
world, these chanmng times! No
wonder they're rolling up history-
making grosses all over the country,
in cities large and small! No wonder
shrewd showmen are flocking to
Par- nni as neyer before in Para-
mount history! ^ Specials that giye
a new significance to the word! Guar-
anteed specials— tried and proyen at
the box-office in advance. Para-
GENTLEMEN PREFER BLONDES
Book Jacket hy Htil/tfi Hiirlon. (.ourtesy. Hani X- Lirtrifiht
SECOND THOMSON SPECIAL
mount specials — cream of the new
season's product. " Distinguished,
extraordinary, marked by superior
excellence," as Webster's says. ^ The
showmanship brains and vast re-
sources of the only studio in Holly-
wood awake to the new era in pic-
tures are being lavished upon them.
More are coming! More '•^ specials"
that will be "special" in every sense
of the word! Miss one of them and
you pass up the biggest grosses
1927-8 will see!
^ In addition to the new-era starring pictures of Harold Lloyd, Clara Bow,
Richard Dix, Emil Jannings, Bebc Daniels, Pola Negri, Thomas Meighan,
Beery-Hatton, Esther Ralston, Florence Vidor, Adolphe Menjou, George
Bancroft, Fields-Conklin, Conklin-Bancroft, Fred Thomson, Zane Grey.
for showmen of today
^I^PARDON ME WHILE
I LAUGH
isnH it great to he with
the company that's always
doing things!
^o--:^^^-.o.^:S^%
ev^t;^e^-,^>vee^^,.
^'^^s^''::v^^^
g»^ ve* »t« ^.y.^ e
^s''^ co^ v,e \e«^ aS'^® v,c*^ <>e*
> - -.sC* .v(vi> f .w»^ ^v>>^^ cV^^^ ^^e ^ <,■
M-G-M GETS
BEHIND ITS
PRODUCT!
•\>«*:vt^"^\;»^
.^^;.^^^ C^^^.
^::;ecvr\vv
STARS
5 CHANEYS ■ SYD CHAPLIN
J GILBERTS iGARBOS
J DAVIES - COOGANS
1 NOVAR!5, , McCoys
1 GlSi^ .DOG STAR
hHa:" .codypringles
sSHi , DANE ARTHURS k
IPOLITANS
:: CIALS
THH- I ;n of ALLAH
"'•'E • THE CROWD
' '' ( King VjJor 1
'"' .'M ARMENTIERES
!^ -^L -.cNTlJCKY ROSEMARir
PROGRAM CAVIAR'
HAL ROACH COMEDIES
loOURGANG 10 MAX DAVIDSON
10 ALL STAR lo CHARLEY CHASE
M-G-M NEWS
Twice Weekii Tht ,\tu.. ,\f.is.«l
M-G-M GREAT EVENTS
Six Enlirfiv m TechnKolor
M-G-M ODDITIES
J^ produced all over the world by L'FA
M
>^%tx^^... ^\^'^
»^'^^;;' &*\..
WHEN it comes
TO selling a
TRADE mark
OTHER companies
WHO'VE tried for years
CAN take a lesson
FROM M G M.
LEO got more readers
THAN all national
ADVERTISING in the
PAST five years!
LAST year it was
M-G-M's Trackless Train,
NOW it's Leo—
vV^^* ,vx(^'
tc\^,..\^^
EVERY year it's
RilGOlDWYN-IVIAYER
The Life of the Party
THE
10
Tuesday, Oct. 4, 1Q27
The
1928 Film
Year Book
Out
In January
Will Be
Bigger and Better
Than Ever
About the 1927 Film Year Book
They Said:
The Year Book is indeed valuable and I am more
than glad to have it handy for constant use.
SAM GOLDWYN
A very valuable service to the motion picture in-
dustry and one that I am sure is appreciated by all.
J. ROBERT RUBIN,
Vice-P7'esidcnt
Metro-Goldwyn-Mayer Pictures
I find the Film Year Book very useful.
SAUL E. ROGERS,
General Counsel,
Fox Film Corporation
It is a peach of a book.
JOE ENGLE,
Fox Film Corporation
$135,640,162 for Theaters in 1926
(Continued from Paye 4)
CITY AND ISTATE NUMBER
Oakland, Cal 15
Orange. N. J .1
Oshkosh, Wis '. \
Ottumwa, la
Paducah, Ky
Pasadena. Cal 5
Passaic, N. J
Paterson. N. J 2
Pawtucket. R. 1 2
Peoria, Til 2
Perth Amboy. N. J 1
Petersburg, Va. "
''hiladelpliia. Pa 19
Phoenix. Ariz 2
Pittsbursh. Pa \%
Pittsfield. Mass 2
"'ainfield, N. J ',', \
Pontine. Mich
Port Arthur, Tex
Port Huron. Mich '.'.
Portland. Me ', \
Portland. Ore 22
Portsmouth, O 4
Port'^mouth. Va 2
Pouphkeepsic. N. Y
Providence. R. I. . 4
Pueblo. Tol 1
Quincy, Til
'^uincy. Mass ig
Racine, Wis j
Reading, Pa 4
Revere. Mass 1
Richmond, Tnd 1
Richmond, Va 2
Roanoke. Va
Rochester, N. Y 1
Rockford, Til 2
Rock Island. Til
Sacramento. Cal 2
Saginaw, Mich 1
St. Toseph, Mo 1
St. Louis. Mo 61
St. Paul, Minn 2
St. Petersburg, Fla
Salem. Mass
Salt Lake Citv. Utah .'. i
San Antonio. Tex '. . . 8
San niego. Cal 16
.Sail Francisco. Cal 14
San .Tose, Cal 2
Savannah. Ga
Schenectady. N. V 1
Scranton. Pa 2
Seattle. Wash 12
Sheboygan, Wis
Shreveport, La 1
Sioux City, Ta 2
Sioux Falls. S. D .I
Somerville, Mass 1
South Bend. Ind 5
Spokane, Wash
Springfield, Til . . 2
Springfield, Mass
Springfield, O
Stamford, Conn 10
Steubenville. O
Stockton, Cal 1
Superior. Wis 2
Syracuse, N. Y ^
''"acoma. Wash 1
Tampa, Fla S
Taunton, Mass
Terre Haute, Tnd 2
Toledo. 0 2
Topeka, Kan 1
Trenton. N. T 1
Troy, N. Y 1
Tucson, Ariz
Tulsa. Okla 1
Union City, N. T 1
Utica, N. V 1
Waco. Tex
Waltham, Mass 1
Warren, O
Washington. T). C ^
^aterbury. Conn 5
'^'aterloo, la,
Watertown, Mass
Watrrtown, N. Y
West New York. N. T 1
Wheeling. W. Vn J,
White Plains, N. Y
Wichita, Kan 2
Wirhitn Falls, Tex
Wilkes-Barre. Pa 1
Wilkinsburg, Pa
Wilmington, Del 3
Wilmington, N. C
Winston-Salem, N. C 5
Woonsocket, R, T 2
Worcester, Mass 4
Yonkers. N. Y 7
^■ork, Pa
■\oungstown, 0 1
Zanesville, O
Total:
272 Cities i.'i''7
COST
NUMBER
COST
913,065
10
1,023,374
76,200
41,000
1
300,000
1
70,000
39'3,fl87
2
194,500
1
70,000
.'i01,42.^
2
4,000
55,000
1
1. '0.000
113,500
65,000
i
38,000
3,345,000
18
5.110,000
167,000
1
19,000
2. ,1,^2,300
8
2,114,900
36j000
1
10,000
65,000
2
350.000
••
1
160.000
'.'. "
1
5.000
20,000
1
8,000
2,100.000
10
1,002,000
195,000
71,5100
560,000
6
2,9.?0.66o
20,000
1
193,950
238,700
T,
343,000
25,000
^
203,500
184,044
1
52.000
.70,000
1
1 50.000
70,000
4
209,500
20,500
I
52.500
1
4,000
470,915
7
1.105,000 •
47,000
5
336,500
748,453
4
175,750
400
.1
428,500
20,000
4
.?52.500
3,247,680
41
707,850
154,992
3
76,800
6
1
44,000
50,000
10,000
4
565,800
781,000
2
625.000
484,350
19
655,750
1,268,000
5
118,300
6,490
5
266,990
1
70.850
30,000
2
43,200
390,000
427,000
l.i
4. no son
3
179,725
42,000 ■
?.
68,65,-'
240,000
5
1,882.200
285.000
1
50.000
150,000
2
225,000
235,000
7
1,200,000
1,025,000
i
15.000
165,87,5
3
5,200
1,61.5
67,000
135,000
.1
127,000
30,000
4
955,000
827,500
4
109,700
8
4,500
15,83"
1
200.000
315,000
1100,000
36.000
750
i
1
12.000 -
162.000
250,000
50
.■15.000
^
46,000
2
19,000
2,000
528,000
,1
1,097,000
63,500
1
5,000
2
i
277,500
5,260
90,000
1
20,000
18,300
s
?87,800
2
700,600
10,500
9
123,100
107,000
169,656
i
65.000
156,000
130,000
260,500
ii
ShS,890
676,000
r,
1
1 ,,179,000 i
1,000
1,250,000
0
51,500
T
1,000
116.28.1,961
294 Cities 967
1,15.640.162
THE
Tuesday, Oct, 4. 192^
-<^^
DAILY
II
Hollywood
Another Third Under
Way at M-G-M Studios
(C"<»i«i«iirJ from Fage i)
"Body and Soul" and "The Irail oi
48". The last named now i^ licini;
edited.
Following is a resume of tiic M-liM pii'
Juction program so far as geiicr.il n-.ease i
concerned: Chanej' vehicles: "Mi.ckery" (re
leased); "The Hypnotist" (l)cin^ tuited) ami
"The Big City"' (in iin«lui.-lii>ii I. .\iirni:i
Shearer vehicles: "After XliilniKht" (reltasi-l)
"Trelawney of the Wells." (soi.n lu siari .
•md another now heing selecteil. Juhn (ill
liert vehicles; "Fires of Youth ' (liriiin
rdited), "The Cossacks," soon to Ik- pro
.luced; and "The Big I'araile" (released a-
ihis year's picture). drcta (iarlxi vehicles:
"The Divine Woman" (in production, ami
another to be selected. I-illiaii (Jish vehicles:
•Annie Laurie" (released). Marion Dav
les — Davies Cosmopolitan viliides: "(J\i:ility
.Street." (completed); "The Fair Cu-Kd."
(being edited), and "ThePatsy ' (in pro
.luction).
Ramon Novarro has "The Ko.nl to Ko
niance" (completed), and "l.oves of Louis,"
(tentative ttile, in production). William
Haines vehicles are: "Spring Fever" (com-
pleted), "West Point," in production, :ind
two others to be announced. Karle iJane
(Jeorge Arthur vehicles: "Uaby Mine," in
production, and two others to be :innounced.
Lew CodyAileen Pringle vehicles: "Mixed
.Marriages ' (completed) and "Tea for Three"
(l)eing edited). Tim McCoy vehicles: "The
.■\dventnrer," (completed); "Wyoming," (be-
ing edited); "Spoilers of the West" (in pro-
duction) and two more to be announced,
lackie Coogan vehicle: "Buttons" (being
; .ited) Flash (dog) vehicle; "The Dog ut
War" (in production) "In Old Kentucky.'
(in production), "Becky." (being edited),
"Bringing Up Father," (ni production i, ;'The
l.ovelori'." (in production) and "Tin: Tl\ir.
irenth Hour." (in production).
F.N. Studios Hum with
Five Films Completed
(Continued from Page 3)
.Stone are the featured players in ihv
Kreat cast.
Director John Francis Dillon completea
"Man Cra/y." featuring Dorothy Mackaill
and Jack Mulhall, eight days ahead of sched-
ule. Walter Mc(;rail, Edythe Chapman and
Phillips Smalley have important roles.
"No Place To Go," Mervyn LeRoy's first
picture, is well along in the cutting and
titling. Mary Astor and LloyJ Hughes are
featured in this comedy, supported by Hallam
Co'ity, Myrtle Stedman and Virginia Lea
Corbin.
Johni.y Mines' "Home Made,"' has beer.
completed and that star ;'nd his producer,
C. C. Burr, are now in New York conferring
on the next Hines vehicle.
Ken Maynard's "Gun Gosjiel," from W. H.
Hoffman's we.stern .adventure novel, is ready
to emerge from the cutting room. In the
cast are Noah Young, Virginia Brown Faire,
Komaine Fielding, J. M. McGowan, and
iithers and Tarzan, Ken's horse. Harry J.
Brown directed.
Filming has just started on "Sailor's
Wives," fe.aturing Mary Astor and Lloyd
Hughes, with Joseph Henaberry directing,
and "Down Went McGinty," featuring Char-
lie Murray and George Sidney. Mervyn I^e-
Roy is directing. Richard Barthelmess is
ex^^cted to begin work on "The Noose" next
week, with John Francis Dillon directing.
Writes "Balaoo" Continuity
Harry O. Hoyt wrote the contin-
uity for "Balaoo," by Gaston Leroux
which Richard Rosson is making for
Fox. Edmund Lowe, Leila Heims,
Gustav von Seyfferritz, E. H. Calvert
and Barrv Norton are in the cast.
Kiesling with Goldwyn
Barrett C. Kiesling, for years pub-
licity director for C. B. De Mille,
has joined Samuel Goldwyn Prod, in
a like capacity.
-\
V J> 'J '
:v*
"I'm going to
steal a march on
Exhibitor's Daily
Reminder and call
attention to Colum-
bus Day Oct. 12.
Showings of old sail-
ing vessels in vogue
in the Fifteenth
Century, history
date quizzes and
prologues on the
discovery of Aimeri-
ca are in order."
.San I'raucisco — The government's
attempt to stop the .showing of iIk-
Timiiey-Dempsey light iilms on the
loasl have centered in the tlevelop-
ment.s already reported involving Te.\
Kickard, and William P. Cullen, local
theater operator, who was arrested
after he exhibited the film. Cullen
contends the Iilms were reproduced
here and did not violate the law pro-
hibiting interstate shipment.
Federal Judge Kerrigan set next
Tuesday for the hearing at Sacra-
mento, after which Assistant District
Attorney Bennett issued a statement
here saying he would tight.
The action of the district attorney's
has prevented exhibition of the film
throughout northern California, but
in the Los Angeles area they have
been running for several days.
Portland, Ore., found a satisfactory
■solution lor the situation when the
censorship board, after a review of
the lilm, approved its exhibition.
No Opposition in Indianapolis
Indianapolis — Pictures of the Tun-
ney-Denipsey light continue to be
■shown at the Bandbox and Rialto
without any opposition.
So far, the Federal grand jury has
taken no action in the case of B. M.
Stearn, who is at liberty on §5,000
bail charged -with bringing the first
Dcmpsej'-Tunney fight pictures into
the state two months ago.
Mpls. Police Seek
Exchange Bombers
(Continued Jri/tn /'ui/t' 1)
members are connected with llie unl
rage.
1 he explosion did not reach ihe
lilm vaults, or the entire building
might have been demolished. Tliere
will be no delay in lilm service.
1 here has been no change in the
strike situation both .sides standing
pat and the theaters, running under
open shop policy, are doing lair busi-
ness without any serious interrup-
tions ill perlormances.
The Paramount exchange is re-
moved one block from other ex-
changes on lilm row, which are
guarded to prevent any similar out-
rage.
1
And r hat's J hat
Sievers Gets Jail for
Transporting Fight Films
St. Louis — William Sievers was
sentenced yesterday by Federal Judge
Paris to three months in jail and
fined §1,000 upon his plea of guilt>
to interstate transportation of the
Tunney-Dempsey fight films.
The films are being shown at the
three Orpheum houses here. Last
summer Sievers admitted bringing
the DempscN-Sharkey fight films into
-Missouri and was fined §600. As he
pleaded guilty to this second offense
he is barred from appealing from the
sentence imposed.
Temporary Settlement
Ends Strike at Quincy, 111.
yuincy, 111. — Striking musicians
are back at work under a temporary
agreement. The walkout came when
the Orpheum, straight picture house,
rejectecl union demands that a full
orchestra be employed. For the time
being, the house is continuing with
two organists.
Fight Film in Minnesota
Minneapolis — Tunney-Dempsey
fight films are being shown here to
big business without any interference
and playing to turnaway business.
"Naked Truth Dinner" At
Hotel Astor Feb. 4th
iContiniit'U from I'lit/e 1>
night, with a typical roundup and
rodeo atmosphere.
Invitations have been sent to every
cowboy star and to date acceptances
have been received from almost
ninety per cent of the buckaroo lum-
inaries. It is reported that one of
the biggest Western bets in the in-
dustry has already agreed to act as
"Boss" (master of ceremonies) of the
Naked Truth Roundup.
Plans are rajiidly rounding into shape and
although the aflfair is a good four months
off, Gallup's gang is already hard at work.
Reservations for grandstand seats in the
rodeo arena are limited. To prevent being
left out in the great open spaces which sur-
round the Astor it is suggested that you get
in touch with Gallup at the United Artists
Shuberts Buy at Boston
Boston — The Plymouth has been
acquired by Lee Shubert of New
York, together with seven adjoining
parcels on Stuart Street, represent-
ing about §1,250,000 assessecl valua-
tion.
New Owners at Darlington, S. C.
Charlotte, N. C. — Lester Scipes,
booker for Universal, and his brother
have purcha.sed the Liberty, Darling-
ton, S. C, from George Hendrickson,
Scipes resigned from Universal to
take charge of the house.
W
1 1 I Liu at dinner Willi Mayor
W aikei and .Adiiiirul I'luiiKelt,
cue j.ip.iiiese adiiinai, Usanii .Nagano,
liere wilii tiie jap.iiiese lleet, loiU hiv
iionIs mat lie had read so much about
UK Kiixy III japan tnal lie wanted tt>
see the house, winch lie has done,
we doll t like lo crow, but tnat Koxy
uunilier ot 1HI-. 1-lLM L>A1L\ wa-.
a pip, and was sent throiighoul the
viiiire world, (^adv.j
Camp Taylor House Closed
Louisville — The Taylor at Camp
Taylor. Ky., has been closed.
Jacksonville House Reopens
Jacksonville, Fla. — The Casino has
reopened after having been closed
for the last few weeks for alterations
The improvements have been practic-
ally rebuilt and an attractive lobby
added.
Here's a hand to Clyde Walker,
piioiisher of "M.l'. Hecord," Seattle,
who IS pusKiity around ciyum on the
occasion o) the birth of u daiiyhter.
Leo, M-G-Ms flying lion, is a ti>er
no more, and is conieiit to let the
eagle reign as king ol the air, ihe king
OI neasls roared lo I'ete bnmii on iiis
reiiini to Luiver City. Ihe royai
vveictmie compensated him lor much
ol tile tiardsinps endured.
I'erhups if someone suyyested that
a iJiciiue of the life oj Loluinbus
oe niuae, we d hear a brixmide alley-
iiiy some producer said, "Uy, yea,
he s the muy they named the circle
after:'
"1-igliliiig Al" Slelles they call the
veteran exnibiior leader ironi Miii-
iieapoMs, a lighter he is proving to
i)e 111 directing Hie Twin City light
ayanisi what ne terms unjust union
(leinands.
He)iry Bate, Paul Gulick's heiuh-
man at, Universal, states he knows
one paper whose circulation exceeds
the "Haturduy Eveniny Post." He
refers to the nuiniiscript of his play,
which, hacmy passed a multitudin-
ous yuuntlet of readers, is now re-
posmy safely in a producer's vault.
Art Kalleii of the Portland First
National ollice now knows how hectic
IS the life of the bicycler. Art was
commissioned by Manager Les Davis
to bicycle a print of Naughty but
-Nice" between the Hawthorne and
Sell wood theaters at Portland. An
e-xpected print had failed to arrive at
the studios necessitating the cycling
act.
Plans Being Speeded
for Tornado Relief
(Lonliniivd from I'dyi ])
has been countermanded. Presidenl
Fred \\ ehrenberg of the Motion Pic-
ture iheater Owners of Missouri sent
the following telegram contermand-
iiig his previous message:
"The Citizens Committee as a
matter of civic pride refuses to accept
outside help so kindly disregard
telegram of September thirtieth.
Kindest regards. Will see you at
Conference."
Lawrence, Mass. House Reopens
Lawrence, Mass. — The Victoria
has reopened with Matt Burgess as
manager.
Bigness unknown in any previous historical special ■ > ■
For the first timef the story of America's comin£t-of-a£te • • •
Frafirantf exotic romance in the land of Creoles and
Crinolines ■ . .
Beauty bought on the auction block > > •
And a Hero who will rush headlonfi to the top of the
historic figures of the screen!
Audience-wise GEORGE FITZNAURICE is making it.
And it will itive Tou € fan-draws in 1 bi£ show—
BILLIE DOYEr GILBERT ROLANOf
NOAH BEERTr ARNAND KALIZr
LUCIEH PRIVALfPAULYINCENTI.
LISTEM TO RE-AIOM
^
o/^FILMDOM
ALL THE NEWS
ALLTHE TIME
VOL. XLII No. 4
Wednesday, October 5, 1927
Price 5 Cents
Clicking
HOLLYWOOD, or a large
part of it, has l)een lifted
out of the doldrums. The
various component parts which
g-o to make up a prt)duction unit
ajiparently realize that while
they are concerned with an art
they are also cogs in a huge
business machinery which must
function adequately, efficiently
and on time if the works are not
to be choked beyond all relief.
For Hollywood, where they
make 'em, has been sensible
enough to bow to the inevitable.
The dissipation of untold thou-
sands through the production
sieve is being forced out of the
picture rapidly. One of the most
encouraging dispatches to hit
this office in many months is
that which tells waste in the
studios is being eliminated, pro-
duction budgets are being re-
spected, and release dates met.
Applied Remedies
Indeed the occasion is sufficiently
happy to cause handsprings. Produc-
tion, the base of the motion picture
triangle, always has been and per-
haps always will be the principal ill.
Naturally, it is at production that the
bulk of criticism and unreasonable
carping will be levehed. To find then
that an applied remedy will take and
that production is susceptible to cure,
constitutes a discovery of moment.
No Hits or Misses
While on production, we are re-
minded of a long talk with Winnie
Sheehan. What he has done to ele-
vate production standards at Fox is
known, of course, throuphout the in-
dustry. "We are building five years
ahead," he said. "Production is no
longer hit and miss, but the result
of intensive, hard work year in and
year out. We cannot afford to let
up." This we think, is largely the
viewpoint of all major factors in pro-
duction. They have a serious task
on their hands and one that involves
the expenditure of manifold millions.
Friendly and sympathetic coopera-
tion, based on the substantial busi-
ness premise that the individual
in production prospers as the pro-
ducer flourishes, is not an unreason-
able experiment to trj-.
K A N N
Commission Scrutinizes Affiliations
of Delegates as Parley Date Nears
Assembling for Trade Conference
With opening of the Trade Parley Conference scheduled for Mon-
day, delegates are heading toward New York. Several important
members of the Coast contingent are here. Jesse L. Lasky and
Walter Wanger are in New York. Louis B. Mayer arrived yester-
day. Harold B. Franklin who came Kast for a few days, has ex-
tended his stay in order to attend the parley. Fred Beetson, of the
Ass'n. of M. P. Producers, Hays allied organization in Hollywood,
is also in New York.
When the gavel falls at two o'clock Monday next, there will be
between 250 and 400 in the assembly room at the Bar Association
building on West 44th St. The roster will comprise the best known
names m the industry. ..The heads of practically every producing
and distributing organization will be present — in person and not by
proxy.
fLOAT ISSUE fOR 5
PARAMOUNT THEATERS
Four Houses For Brooklyn,
One in Birmingham
in 60 Days
What comprises one of the largest
motion picture theater issues in recent
.nonths comes in an announcement
.rom Allied Owners Corp- which has
iold an issue of $9,500,000 first mort-
.^age real estate 6 per cent lionds to
I group headed by Halsey, Stuart &
Jo. and including Graham, Parsons
& Co. and Bonbright & Co. Inc.
(.Continued on Page 2)
70 PICTURES EROM
BRITISHHIS YEAR
IVashington Bureau of THE FILM DAILY
Washington — Seventy pictures will
comprise the output of studios of
Great Britain during the present sea-
son, it is reported to the Dept. of
Connnerce. Of these, 22 are await-
ng trade show; 12 are in the course
)f production, and 36 are scheduled
subjects.
British International Gaumont, and
Gainsborough continue to dominate
the British production field, and have
(Continued on Page 6)
Studio Economy and Efficiency
at Highest Peak, Lasky Says
Orpheum Net Drops First
Six Months, Report Shows
Comparison of Orpheum Circuit
earnings for the first six months of
the current year with the like period
in 1926 shows a decrease. For th^
six months ended June 30, 1927, net
income was $736,806 after interest,
depreciation and federal taxes. This
(Continued on Page 2)
Pictures now are being made with
an efficiency and economy never be-
fore attained by the industry, as a
direct result of the economy program
which has aroused the "economic
conscience" of Hollywood, Jesse L.
Lasky, first vice president of Para-
mount, stated yesterday on his return
from the ^oast. He will remain in
New York a month, and then attend
(Continued on Page S)
Los Angeles Today — See Page 5
31 Exchange Centers Have
Chosen Delegates to
Conference
Thirty-one exchange cen-
ters have chosen exhibitor
delegates to the Trade
Practice Conference which
opens in New York next
Monday, Charles C. Petti-
john, head of Film Boards
of Trade, stated yesterday.
Delegates and territories
they represent appear on
page 7.
Washington Bureau of THE FILM DAILY
Washington — Qualifications of de-
legates to the 1 rade Practice Con-
ference in New York Oct. 10, with
the Federal Trade Commission, now
are being passed on by the commis-
sion, it is understood. Reticence
marks attitude of the commission
toward efforts to secure discussion on
the forthconihig conference, but it is
known that the tnajor portion of the
nation's arbitration boards have for-
warded their certified list of dele-
gates.
The delegates and their affiliations
(Continued from Page 7)
N. J. to Act
Denied direct representation
in the Trade Practice Confer-
ence to be held Oct. 10 in New
York under auspices of the
Federal Trade Commission, be-
cause of a peculiarity of the
arbitration system, the New
Jersey exhibitor association
will appeal to the commission
for the right to be represented
by counsel. This course was
decided upon yesterday, with a
meeting to be held Friday to
obtain report of a committee
and decide on a final course of
action. The Jersey unit for
some time has been fighting to
secure amendment of the arbi-
tration agreement to gain rep-
resentation for exhibitors of
the state on the arbitration
board.
THE
■cStl
DAILV
Wednesday, October 5, 1927
Vol. XIII No. 4 Wednesday. Octobers, 1927 Price 5 Cents
lOHN W. AUCOATE
Putilisne>
Published daily except Saturday and holidays
at 1650 Broadway. New York, N. V., an.
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President an.l
Publisher; Maurice D. Kann, VicePresuleni
and Editor; Donald M. Mersereau, Treasurei
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered a
second class matter May 21, 1918, at the
post-office at New York. N. V., uiiuer the ati
of March 3, 1879. Terms (Postage free
United States, outside of Greater New York
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign. $15. UU. Sulisciibers snuuu.
remit with order AclHre-^e all r..mniii"i.:,
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736
4737-4738-4739. Cable address: Filmday,
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel: 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London. W. I. Ber-
lin— Lichtbildbuehne, Friedrichstrasse, 225.
Financial
Motion picture bonds were out in front
yesterday, enjoying active trading. Stocks
were fairly busy, but in no notable trades.
*tAm. Seat. Vtc...
tAm. Seat. Pfd...
♦Balaban & Katz..
*Bal. & Katz Vtc.
Eastman Kodak . .
tFilm Inspection .
♦First Nafl Pfd..
Fox Film "A"...
tFox Theaters "A"
*Intern'l Project. .
Loew's, Inc
ttLoew's, 6s 41ww.
tt Loew's, 6s41x-war.
M-G-M Pfd
M. P. Cap. Corp..
*Pathe Exchange . .
tPathe Exch. "A".
ttPathe Exch. 7s37
Paramount F-P . .
♦Paramount Pfd. .
ttPar.Bway.SJ^sSl.
**Roxy "A"
**Roxy Units
**Roxy Common . .
Skouras Bros
Stan. Co. of Am. .
tTrans-Lux Screen.
*tUniv. Pictures..
Univ. Pict. Pfd...
■fWarner Bros. . . .
Warner Bros. "A"
High
170J4
Low Close
47
48
60
.... 73K
16814 168^
^^.
5H
55/8
100
1954
19/2
19/2
69^2
69
69
9
54M
55 >.^
5434
103/2
10354
1U3/2
100-4
100
100
24%
24%
247/8
8
7-/8
75/8
45^
24%
23M
23%
95
94/2
94/2
110J4
108^
lOS'/i
122 '4
i6i"/2
161/2
101/2
36
34
40
70
12
10
40
40
40
65-4
65
65/8
4
4
4
30
99
98/2
98/
19'/«
17/2
17%
29/2
27
27 J4
Sales
800
100
I'.ioo
400
'966
7
23'
500
400
500
13
700
700
iio
000
800
•Last Prices Quoted ''Bid and Asked (Over
the Counter)
tCurb Market ttBond Market
NOTE: Balaban & Katz is listed on the
Chicago Board; Skouras on the St. Louis
Stock Exchange and Stanley in Philadelphia.
PF/ieM you thvnk of
INSURANCE
you are thinking of
S T E B B I N S
Specialists in Motion Picture
and Theatrical insurance for
the past twenty year$
Arthur W. Stebbins & Co., Inc.
1540 Broadway N, Y. C.
Bryant 3040
Fight Films May Be Shown
In New York Territory
Showing of the Tunney-Dempsey
fight fihiis is expected to start today
or tomorrow over an important New
York circuit, following results of a
hearing yesterday before Federal
Judge Thatcher.
He denied a motion for an injunc-
tion against United States Attorney
Tuttle and the U. S. Marshal's office
which would have barred them from
proceeding against the exhibition of
the fight films in New York City.
Tuttle explained his office has no in-
tention of interfering with the exhi-
bition of the films, which statement
caused Judge Thatcher to deny the
motion for injunction. The owners
of the fight film prints then made thi
announcement that the films would
be shown today. The films are be-
ing shown in New Jersey.
Discontinue Fight Pictures
Kansas City — Sam Carver, man-
ager of the Liberty, discontinued
showing of the Dempsey-Tunney fight
pictures after he was served with a
replevin writ. Carver explained that
he had rented the pictures from a
broker, J. Connors. When Carver
learned from Henry Sonenshine that
a suit had been filed he withdrew the
films from the screen. Sonenshine
declared the pictures had been wrong-
fully obtained by Connors.
Newsreels "Set" at Ottawa
Ottawa — Newsreels finally have
made their capture of leading thea-
ters here complete, with booking of
M-G-M News into the Imnerial, one
of the city's largest theaters which
for years has operated without a
news film.
New Capitol Policy Oct. 9
New "name" presentation policy of
the Capitol is to be maugurated Sun-
day Oct. 9.
"Jesse James" for Rialto
"Jesse James," Fred Thomson spe-
cial, opens at the Rialto Oct. 15.
Murnau Arriving Friday
F. W. Murnau, vvho is under con-
tract to Fox, returns Friday from
Eurone.
"Speedy" New Lloyd Title
"Speedy," suggested by S. R. Kent,
has been chosen as the title for Har-
old Lloyd's new picture now in pro-
duction in and around New York.
Titling Third of Series
Helen Turner is completing edit-
ing and titling of "Buddy to the Res-
cue," the third of a series of six two
reelers for "The Boys of 76."
EDITOR CUTTER
DIRECTOR
Ehner J. McGovern
110 W. 48th St. Bry. 9400
New York
Float Issue for 5
Paramount Theaters
(Continued from Page 1)
Proceeds of the issue will be used to
pay a part of the cost of five theaters
which have been leased to Para-
mount-!:'amous Players-Lasky Cor-
poration.
Four theaters in Brooklyn and one
in Birmingham, Ala., are, to be built
by the Allied Owners Corp., a sub-
sidiary of Realty Associates. The
sites tor the theaters, which have been
selected by Paramount and plans also
prepared under their direction are:
In Brooklyn an eleven story building
at DeKalb and Hudson Avenues, win
oe the largest of the new group. It
will seat 4000. At Flatbush and Tilden
Avenues, a 3,900 seat house; at Ja-
maica Ave. and Merrick Boulevard,
a 3,500 seater. Plans have not been
lully completed for the building at
Saratoga and Pitkin Avenues but
there will be a theater seating be-
tween three and four thousand.
The Birmingham structure, which
is expected to be completed within
60 days, will be a five story building
containing a 2,500 seat theater.
Paramount had leased these pro-
perties at a nef annual rental equal
to at least 10 per cent of the cost of
lands and buildings, such rental pay-
ments to begin as each building is
completed — but in no event later
than Dec- 31, 1928. In addition, the
report states the corporation will pay
every' expense in connection with the
operation and maintenance of these
buildings. The rentals, maintenance,
and all operating expense will con-
stitute a direct obligation of Para-
mount.
At or prior fo maturity of the first
mortgage bonds, the latter corpora-
tion has agreed to purchase all proper-
ties subject to the mortgage and, as
part of the purchase price, either to
assume or to pay Allied Owners
Corp. an amount sufficient to redeem
such bonds.
Completes "Broadway Madness"
Henry Chandlee has just finished
titling "Broadway Madness," an orig-
inal which he wrote.
WANTED
Manager for combination
house in Florida. Give expe-
rience, salary and references.
Box M-366 c-o Film Daily
1650 Broadway N. Y. C.
Developing— Printing
and TITLES -
Specializing in First Prints
35 and 16 m. m. equipped
130 West 46th n. Bryant 4981
Orpheum Net Drops First
Six Months, Report Shows
{Continued from Page 1)
is equivalent, after 8 per cent divi-
dend requirement, to 87 cents a share
at $1 par, representing earnings on
549,170 shares of common stock. Sub-
sidiaries are included. This com-
pares with income of $1,094,925, or
$1.53 a share for the first half of
1926.
Harris En Route
Aboard the Berengaria — Sam Har-
ris, editor of "The Cinema," is on
board, traveling to New York with
Carl Laemmle.
Sharon Lynn Here
Sharon Lynn, FBO featured play-
er, is in New York,
""''"' ~ """ Tair"^"^""*"""^**
WAFILMS, Inc.
Walter A. Futter, Pres.
for
Library Stock Scenes
■ New York Hollywood
130 W. 46th St. 861 Seward St.
Bryant 8181 Gladstone 6115
H
O R L A C H E
R
DELIVERY SERVICE
First Established Overnight Theatrical
Auto Service tO' and from New York
— Phila. — Wash., D. C. — Bait., Md. —
and Intermediate Points. Trucks
Leave Daily at 729 Seventh Ave., N.
Y. C. Tel. Bryant 1211
jTo near the Ocean it's called-
^elSreakers
So modem in equipment and
well conducted it is known as
one of the W)rlds finest Hotels
So
plan a Sojourn by the Sea and visit
T5rcafeer0
ATLANTIGGnY
JDELiaLLMAN
Pnndmt
NEW JERSEY
JULIAN HIIIMAN
tiirPrmlimlt'
BATHING FROM ROOMS
WHEN IN WASHINGTON VISIT
HARVEY'S RESTAURANT, llth and
PENNA. AVES. FAMOUS SINCE 18S<
[ "WE NEVER DISAPPOINT"
tpoMH
cSbORATORIeS
INCORPORATED
220 WEST 42^-° STREET
NEW YORK
PHONE-CHICKERINC 2937
ALLAN A.LOWNES. CEN.MCR.
THE
COUNTRY
DOCTOR
o^
the Bl&MONEY CROUP.
Z)
Pleased to meet you
Rupert Julian's production, "THE COUNTRY
DOCTOR," with Rudolph Schildkraut, supervised
by Bertram Millhauser and including in the cast
Junior Coghlan, Virginia Bradford and Frank Marion,
is registering with a bang everyw^here. Reports from
Key Cities in the Motion Picture News say: "The
St. Louis Theatre at Grand and Morgan Streets, St.
Louis, offered one of the best pictures of the year, if
comments of cash patrons are w^orth anything. It
w^as styled 'The Country Doctor.' Receipts for the
week w^ere good, and they deserved to be." . . ." 'The
Country Doctor' packed Keith's Palace, Cleveland, at
every performance.". . . Kann in the Film Daily says:
"Delightful and human to the very last flicker. First-
class attraction, excellently handled. A directorial
feather in Rupert Julian's cap and a picture over
w^hich the Pathe rooster might properly crow.
with
RUDOLPH
SCHILDKRAUT
Junior Coghlan
Virginia Bradford
and Frank Marion
Screen play by
Beulah Marie Dix
Adapted from stories by
Izola Forrester and Mann Page
Supervised by
Bertram Millhauser
Directed by
RUPERT JULIAN
Pafhe Exchange, Inc.
Ol MlttE STUDIO PlCTURtS - PATME NEWS
PATME WESTERNS - PATMESERIAtS - PATMECOMEOIES
Producen International Corporation, I 30 Vest 46tb Street, New York
WM. M. VOGEL. Crmrral Manager
Foreign Distributors of DcMiUe and Metropolitan Studio Productions
THE
DAILY
Wednesday, October 5, 1927
(MOy TIPS WWCH M£AM POOASS rOC SHOWMEN
"Ben Hur"
(M-G-M)
Radio announcer was given a box
at the opening. With microphone at
his side, he told the story as he saw
it. Every detail was complete. Thou-
sands of letters were received by the
theater and K. S. L. — Grant Pember-
ton. Pantages, Salt Lake City.
Football's Here— Are You Ready?
"Underworld"
(Paramount)
Distributed 10,000 tabloid news-
papers with the glaring headline,
"Underworld Due For Clean Up."
These tabloids were distributed on
Friday and Saturday prior to play-
date by real newsboys. The news-
boys when passing out the papers
would yell, "Underworld Due for
Clean Up," "Underworld Murder,"
etc. — Gus Grist, Howard, Atlanta,
Ga.
Goetz-Warner Suit Up in Oct.
Suit of Charles Goetz against War-
ner Bros, for $12,600 he alleges is
due him for back salary and commis-
sions while he was employed at the
W-B exchange in 1922 is expected to
come up for trial early in October,
Goetz states. The case has been in
litigation three years. In addition to
salary, Goetz says he was to receive
five per cent commission on sales.
TPHE football season is here and with it comes an opportunity
for the live showman to cash in on this great American sport.
Distributors, knowing the possibilities of this type of picture,
have again included pictures dealing with the outdoor classics in
schedules. At the same time the successes of the season just
closed are still to play many theater accounts.
The Exploitation Section of the 1927 FILM YEAR BOOK
contains many suggestions on how to put over football pictures.
These ideas represent a consolidation of many campaigns actually
put over by showmen and are reprinted here as a reminder that
the road to better box-offices is always a clear one to the ex-
hibitor who keeps on his toes.
And, by the way, are you using the YEAR BOOK for ex-
ploitation ideas? If not, you're permitting the parade to pass you
by. Get wise.
FOOTBALL STUNT, NO. 1
Instead of distributing the regular heralds
in ordinary fashion, have four or five boys
dressed up in full football outfit. The outfits
can usually be obtained from the local sport-
ing goods store, for an ad in the program or
a slide on the screen.
FOOTBALL STUNT, No. 2
Announce through the local newspaper (as
a news item) that at a certain hour on a
certain day, preferably two or three days in
advance of the opening, that footballs will be
dropped from the sky with lucky prizes. On
that day you drop a number of minature foot-
balls, made of tin or paper mache (any
novelty company sells them), with tissue-
paper parachutes attached. These can be
dropped from the roof of a tall building, the
steeple of a church, or any other high point,
or, if available inexpensively, from an aero-
plane. The footballs should be of the type
that are hollow inside and that split in half.
PATHE NEWS
Will. J. Tuiibcrt, Manager
Temjile Theatre, Syracuse, N. Y.
— an asset in
Temple Theatre,
Syracuse, for years
Syracuse, N. Y-,
Sept. 10, 1927.
Ray Hall, Editor,
Pathe News, N. Y.
The PATHE NEWS, with
its many interesting news
items has been an asset to our
program for years.
Wm. J. Tubbert, Mgr.
Temple Theatre.
Inside a few of these footballs place an order
for some kind of prizes, — the orders to be
redeemed at one of the leading stores — this
store to contribute the prizes. The balance
of the footballs can contain passes to see the
picture. By having the coupon in the football
redeemable only when presented with a cou-
pon or a series of coupons which are printed
in the newspaper, and by having the name
of the contributing store or stores mentioned
in the newspaper, the cooperation of the news-
paper and stores is easily obtained.
FOOTBALL STUNT, NO. 3
Announce through the local newspaper (as
a news item) that at a certain time, on a cer-
tain day, a regulation football, autographed
by the star player on the local football team,
will be kicked by him from a prominent cor_
ner. Whoever catches the football keeps it.
and will also receive a pass for the theater to
see the picture. A quantity of footballs can
be used in this stunt, and by giving the local
sporting goods store some advertising in yovir
theater, the footballs can usually be obtained
gratis, or at greatly reduced prices.
FOOTBALL STUNT, No. 4
Announce through the local newspaper, that
a contest will be conduced on a certain day.
for the best drop kicker in the town or the
community. The contest can be limited to
the high schools or the colleges or made open
to all. On the d^y specified, a large profile
football painted on compo board with the an-
nouncement of the picture, theater, etc., can
be mounted in a field or park, at about the
height of the cross-bar on regulation goal
posts. The starting line can be set at al)out
a distance of seventy-five yards from the foot-
ball. Lots can be drawn for the order of kick-
ing, or the order can be determined in the
order of filing entry blanks at the theater.
First prize goes to the one who hits the
profile football first. Additional prizes will
go to those who come nearest it, etc. Co-
operation from the local newspaper can readily
be obtained for this sort of a movement.
FOOTBALL CELEBRITY NIGHT
For Christmas Holidays. When the local
football hero returns from college for the
holidays, give him a send-ofF with a special
"Welcome Home." You can get the coopera-
tion of everybody on this one. The civic
organizations. merchants' association, and
school organizations will all help to make the
affair a success. The theater party can be
followed by a banquet at the hotel, or a
dance. This special night can also be staged
at the Thanksgiving holiday.
FOOTBALL PICTURES
If a football picture is contracted for. far
enough in advance to be dated in toward the
end of the football season, announcement can
be made through newspaper and in herald
form and also by a letter direct to the schools,
that a silver trophy will be presented from the
star of the picture, to the individual making
the greatest number of touchdowns during
the season. The trophy can be called after
»he name of the star, such as "Red Granee
Trophv," "Richard Dix Trophy." etc.. and
presentation madp from the thf>ter duririe the
showing. The local paper will he glad to
keep a constant tally of the standing of the
contestants, and of course with it, mention
of the picture, theater, etc. I
COLLEGE ATMOSPHERE
String pennants across the lobby, but be
sure to include all the local high schools and
colleges. Intermingle the pennants with cut-
out football likenesses painted on ordinary
cardboard, with the name of the picture, star
and play dates.
POPULAR FOOTBALL PLAYERS
Tie-up with local newspaper. Voting cou-
pon to be printed in newspaper week in ad-
vance. Votes to be printed to newspaper and
daily tallies to be printed therein. Winner
to be presented with award at the theater by
an official of newsaper. Presentation can be
made on opening day of picture or during the
period of its showing.
COLLEGE STICKERS
On a picture with college atmosphere, tie in
with college or hiMi school students by print-
ing special stickers which are pasted by the
students on their note books.
FOOTBALL PRIZE
Have sporting goods store display a foot-
ball in window a week prior to opening of
football feature. A- card in window states
that the football will be thrown from roof of
theater at a stated hour. Tie up with high
school band for a parade to theater. Have
one boy act as ballyhoo, dressed to imperson-
ate hero of picture. The football is thrown
from roof just prior to opening. The band is
admitted free to show, and the otTier boys in
parade are admitted for a nickel.
SCORE CARDS
Get out a small card or label with blank
score arrangement ofr sporting events as base-
ball, football, etc. or golf and bridge parties.
On other side of card, place copy about the
film. Throwaways of this type has longer life
and reaches all classes or theater patronage.
STREET PARTY
For exploiting college or football picture.
Tie up with local college to secure enough
men from football squad to form two teams.
They will be used to stage a number of
showy plays at an evening party. Secure per'
mission of police department to rope oflf block
in front of theater. Advertise that on open-
ing night the football stunt will be given at
7:15, followed by band concert. Use college
band or local boys' band. Secure powerful
photographers' lights. Hook them up inside
of theater with enough cablo to bring to end
of marquee. With the college supplying lines-
men, referee, etc., this is a real novelty.
Australian Comoanv to
Represent 20 Distributors
Sydney — European Films Ltd. will
commence operations in the Austral-
ian market immediately. The new
company will not release pictures
here, but will sell them as the direct
representative of over 20 European
producing organizations.
European films have Sydney offices
at 305 Pitt St. The general manager
is Hans Vajda, who is also a partner.
Among the firms represented in Aus-
tralia are: Pan Films, Sascha Films,
and Hugo Engel Films, Vienna; Pan
European. Berlin; La Societe des
Cineromans, and Albertros, Paris;
and Paladium Films, Copenhagen.
Leo Abrams Promoted
Universal has placed Leo Abrams
in charge of the Brooklyn and Long
Island sales territory. Nat Liebcs-
kind has been appointed head of tlu
non-theatrical department for the
New York territory.
Changes in Paramount Force
John Hammell, Paramount sales
manager for the Middle West, has
transferred C. A. Smith, manager at
Milwaukee to a similar post in Cin-
cinnati, Charles Rea.gon. Cincinnati
manager transferred to same post at
Indianapolis. The latter succeeds F.
E. Wagoner.
Allen Made Feature Sales Head
Kansas City — C. W. Allen has been ,'
appointed feature manager of the
Pathe branch. (
THE
Wednesday, October 5, 1927
J^^
DAILY
HOLLYWOOD HAIM^^NINGS
Waste Being Eliminated at Studios
SAM WARNER'S CONDI! ION IS CRITICAL-OUTLAW FILMS IN NEW VOGUE
FIELDS' INJURIES NOT SERIOUS -OTHER WIRED NEWS FROM COAST LOTS
riLMS ON SCHEDULE,
QUALITY UNIMPAIRED
It won't be lonR now, in tlie vern-
acular of the street before Old Man
Waste is given the knockout blow
at Coast studios. It has been a
lonp uphill fisht, this cutting of pro-
duction costs, but right now victory
is in sight.
To introduction of b u s i n e s s
methods, and elimination of merry-
go-round tactics which ke|)t the pro-
ducer from ever realizing where he
really was at, may be credited the
new era, which is conducive to thc
gcneral health and well being of the
industrj'.
This has been accomplished with-
out the sacrifice of quality. That's
the important thing, for production
standards must be maintained and
new ones established, regardless of
mounting overhead. That it has been
and is being done, dfmonstrates pro-
ducers' ability to inject business
methods into the studios.
Not only the producer is benefiting
by the reduced costs, but the director
and players are being credited with
turning out money makers, instead of
lemons under the old system, an im-
portant point in maintaining their
(Continued on Pape 7)
Fears for Recovery of Sam
Warner After Operation
Sam Warner is in a critical con-
dition at California Lutheran Hos-
pital following an operation for
frontal sinus. The illness became
acute last week, necessitating the op-
eration.
Up until yesterday, it had been
generally understood that Warner
was improving, but a sudden turn for
the worse led to fears for his recov-
ery. Previously, news of his im-
provement was the first inkling many
in the film colony received of War-
ner's illness. This was due to the
fact that complete (|uiet had been de-
manded by attending physicians.
New Roach Comedy Team
Completes First Film
Stan Laurel and Oliver Hardy,
new comedy team, have completed
their first comedy, "Putting the
Pants On." on the Roach lot. Char-
ley Chase's latest comedy has been
titled "Philip, the Bird Man," directed
hv James Barrott with Margaret
Quinihy, Hazel Howell, Frank Leigh
and Tommy Dugan in the cast.
Outlaw Films Popular
The outlaw is to have his day in pictures, it is indicated by an-
nouncement that "Jesse James," Fred Thomson special, has been
booked into the Rialto, New York for a run starting Oct. 15. Survey
reveals that there are to be several films of the bandit type for re-
lease during the season.
Billy the Kid, is a notorious outlaw whose exploits are exi)ected
to be recorded on the screen, while Al Jennings is declared planning
to enact his own exploits. Jennings some years ago made a picture,
which he roadshowed.
Emmett Dalton, last survivor of the gang of brothers who terror-
ized Kansas and Missouri, is seeking to organize a company which
will make a film of the Dalton Gang. Richard Dix is making the
life of Joaquin Murietta, a Spanish robber of old California.
A Little
from **Lots''
Injuries to Keep Fields
in Hospital Five Weeks
Five weeks is the estimated period
of inactivity necessary for W. C.
Melds, Paramount star, to recover
from injuries received w^hile making
"The Side Sho^y." He w^as .struck
bv a truck while riding a bicycle.
X-ray photographs showed a slight
fracture of the third cervical verte-
bra. His condition is not dangerous,
although the injuries are painful.
Carlyle Black well Says
He Plans British Studio
Carlyle Blackwell is planning erec-
tion of a studio in England, the star
who has been appearing in a num-
ber of British productions, declares
He is here for a brief visit and will
leave for England about the middle of
the month.
Banks Coming East
Monty Banks leaves today for New
York.
Studio Economy and Efficiency
at Highest Peak, Lasky Says
(.Continued from Page 1)
the company's fall convention at Chi-
cago.
"Policies which we adopted last
winter are beginning to bear fruit,"
he said. "These policies, which were
already in force, were enunciated at
our convention last May when I
served notice on stars, directors and
studio personnel that the Paramount
organization was an institution that
stood for certain standards of enter-
tainment, that this institution was big-
ger than any single member or group
of members in it, and that if an ar-
tist or director could not do things
the wav we wanted them done lie
could seek employment elsewhere.
".Since then Rreater progress has been made
!)>■ our stndio executives in carrying out these
policies. Incmmpetents have heen weeded
out. Players whose box-office drawing power
was largely in their own imagination or in
our theater advertising have been replaced
by fresh, eager personalities that fit better
into our plans for the continuing growth of
an institution. Directors who had lost fresh-
ness and brilliance in their treatment of stor-
ies have been dropjied. and in their places
are young men who have the new. modern
manner of screen story telling which the pub-
lic wants. But. above all. we have built a
producing organization at the studio which is
young, resourceful, new in its viewpoMit and
keen in its showmanship.
"The campaign against incompetence and
extravagance reached a focus early in the
summer when the producers in Hollywood an-
nounced a reduction in salaries. Although
this salary cut was abandoned, it had its
effect in the creation of a new state of mind
throughout the studios.
"All this is extremely gratifying to me. be-
cause the reaction of the studio forces to this
common-sense operation of picture prothictioii
justifies the faith I have always had in Holly-
wood. I am proud of Hollywood. I am
prouil of its studio workers. Their loyalty
to this business can never be questioned in
the face of the progress we have made this
summer toward sane, sensible operation. To-
day the production of motion pictures rests
upon as efficient and sensible a foundation as
that of any other business you can name.
And not aniy has this lieen accompli bed
but quality has been improvefi. Never before
have the theaters of this country lieen receiv-
ing such fine productions as the/ have shown
this fall, and plans for future oictures make
it obvious that this high stai.dard will lie
raised even higher."
By RALPH WILK
Hollywood
BOBBY NORTH, we believe, got
a little homesick when he saw
The (ircat Neckcr" in Los Angeles.
I'.obby is a busy figure at the United
.'\rtists studio and likes the Coast.
* » *
Hugh Trevor, who as Hugh
ThomaH, was a prosperous New
York lif-e insurance mayt, is now
one of the most popular leading
men in Hollywood. He has done sev-
eral important leads at FBO. He
recenly returned from a flying trip
to New York.
* * *
Our Passing Show: Raoul Walsh
and John Barrymore hobnobbing on
the United Artists' lot; Ray Lissner,
recuperating from a recent illness,
miling his popular smile; Mark
Larkin, hatless and coatless, hurry-
ng to and fro at the United Artists'
studio; Louis Wolheim counting the
lays until his second coast produc-
'ion starts.
* * ♦
Malcolm St. Clair is building
what is believed to be the sec-
ond grass tennis court in the
Hollywood district. CUve
Brook owms the other.
* * ♦
Burnett Hershey, Fox writer, has
sold "The Bobber of Sayville" to
George M. Cohan. He has also
written "The Broadway Cavalier",
a new play. Hershey had an ex-
tensive career us an European news-
paper correspondent before starting
to write plays and fiction.
* ♦ *
R. A. Walsh is finishing his
contract at Fox and will ac-
cept a vei-y attractive offer
from United Artists.
* * *
Now that Bill Tilden is entered in
a Coast tournament, we are wonder-
ing whether he will resume picture
work. He appeared in Fox's "The
Music Master".
* • «
As we write this we can hear John
Barrymore's hearty laugh, but it is
not due to any of our jokes. He is
listening to someone else — JacI:
Pick ford.
* * *
Lothar Mendes is vreparing
to direct Adolphe Meniou in
"The Beauty Doctor", at
Paramount.
Gausman, Wilk, Crowley cover coast studios daily for Film Daily
I
DAILY
Wednesday, October 5, 1927
YEAR BOOK TOPICS
1. HISTORY
2. CONTENTS
3. RESEARCH
4
5
6
7
8
9.
10.
11.
12.
13.
14.
15.
16.
OUT
IN
JANUARY
No. 3
PUBLISHED
'i BY
FILM DAILY
No. 3
YEAR BOOK RESEARCH
SO WIDELY divergent are the fields of this giant in-
dustry that it has become a tremendous task to collect
the facts and present them concisely and completely
in the FILM YEAR BOOK. It means patient research
throughout the entire year, and keeping in touch with all
the many available sources of authentic information. In
compiling the FILM YEAR BOOK thousands of pieces
of mail are sent out to comb the field and line up the data
in all departments.
The P^ilm Boards of Trade keep us posted on all
changes in the local territories. U. S. Government officials
supply statistics on all the latest developments at home
and abroad- The splendid facilities of the Hays organiza-
tion have rendered invaluai:ile aid. Also banking institu-
tions, exhibitors, and every company in the industry.
They can all share pride in filmdom's encyclopedia,
for they help to make it authoritative and all-embracing.
70 Pictures from
British This Year
(Continued from Page 1)
to their credit more than half, or 36
pictures, to be exact, of the 70 feat-
ures scheduled. One of this total in-
cludes the initial attempt at British
production of an American company.
Paramount Stage Shows
Try-Out at New Haven
With inauguration of a New Haven
openinp' for Paramount stage shows,
the performances are now fully per-
fected before the Broadway pre-
miere. All Publix sta"'e revues and
presentations now open at the Olym-
pia. New Haven, seven days prior to
the Paramount opening.
$1,500,000 Pantages
Planned for Tulsa, Okla.
Tulsa, Okla.- — Plans are under way
by Pantages for the construction of
a $1,500,000 theater. According to
local reports, work will start within
a year. No details of the project
have as yet been made public.
Kansas Ministers Plan
Fight On Sunday Show?
Kansas City, Kan. — Concerted
movement by ministers throughout
Kansas to fight Sunday shows is un-
der way. The latest development
was a meeting of ministers from va-
rious towns at the Topeka Y.M.C.A
for a discussion of the proposed drive.
Reporters were banned from the con-
ference, so no details could be
learned.
Exhibitors are warned to be on
their guard by R. R. Biechele, presi-
dent of the state unit. He states that
the organization is on the alert to
meet these attacks on Sunday shows,
but must depend on the individual
support of exhibitors to accomplish
the necessary end.
Dallas Fitzgerald Here
Dallas M. Fitzgerald. Hollywood
producer, is in New York. He is
making his headquarters at the
George H. Callahan office.
Edna Purviance Leaving
Edna Purviance, who returned last
week from Europe where she appear-
ed in several films, leaves today for
Holly_wood.
Reubenson Here
R. Reubenson, managing director
of Seventh Ave. Film Co., Ltd., of
London, is in New York to buy new
product.
Rock, Walenstein to Coast
Joe Rock, head of production for
Sterling, in company with L L. Wal-
enstein, has left for the Coast after
being in conference with Henry Gins-
berg on the new season's product.
Kansas Theater Closes
Aha Vista, Kan. — Mrs. Mary Dun-
lap has closed the Pearl indefinitely
due to poor business.
And
That's That
PHIL M. DALY
\at I
FIRST NATIONAL has something
to crow about in its record at
Youngstown, O., where it played
nine out of 19 possible first runs in
September in the city's five first run
bouse.
'Member the banjo strumming
youngster in "The Covered Wagon."
John Fox is his name and he just
has been awarded the title role in
"Freckles." Both Ford and FBO
should be happy over the selection.
Watch for something big from the
team of Rupert Julian and Bertram
Millhauser whose next will be "The
Leopard Lady." Word from William
Sistrom, general manager for De
Mille, says it will be a pretentious
production. Jacqueline Logan will
play the title role.
They're wised up to quality on the
Coast it is dem,onstrated by an-
nouncement from John Hamrick,
for he has booked a Columbia first
run for his three Blue mouse the-
aters located respectively at Seat-
tle, Portland and Tacoma.
Chicago now is getting a looksee
at "The Patent Leather Kid," and
the dope is that the picture's again
proving its box office draw. Con-
gratulations to First National and
to R. A. Rowland are in order.
It's a great break for the picture
that Patsy Ruth Miller has con-
valesced sufficiently to return to the
cast of "Red Riders of Canada." An
attack of influenza forced her to leave
the company while on location-
Cleveland, Des Moines, Albany
and Vancouver are the respective
district standings iyi the McGuirk
Month drive, which Ned Depinet's
fast-moving sales force is putting
over in honor of John J. McGuirk.
A checking station and play yard
for babies is being considered as an
addition to service at the Roxy.
hi a number of cities, cry rooms,
situated back of the mezzanine is
an inducement for mothers to bring
the kiddies to the theater. It has a
glass partition in front and sound-
proof walls.
Pep in a house organ is to be de-
sired. Just take a slant at these
nifties gonif¥ed from "The Palace
Review," that excellent liouse organ
of the Palace, Hamilton, O.:
Tile short skirt is displaying a marked
willingness to meet any girl half way.
Even the girl with a graceful carriage yearns
for an automobile.
Most of us try to put off everything except
a good time.
OUR COMIC STRIP
Two maids by the river were kneeling.
To disrobe for the swim they were stealing.
Said the owl in the tree, "How'd you like to
be me
When the belles of the village are peeling?"
— E. H. M.
Wednesday. October 5, 1927
THE
■a^m
DAILY
Scrutinizes Affilia-
tions of Delegates
{^Continued jrom fai}C 1)
HOW are under scrutiny by the com-
mission. Discussion is not forthcom-
ing as to whether there has been any
protest over the Unes of prtK-odurc
in selection of delegates, other than
that of Theater Owners Chamber of
Commerce of New York, but it is
confidentially predicted by observers
here that there has not.
The commission's attitude toward
the former case is taken as a notice
that the government considers next
week's parley as its own affair which
it intends to run without any dicta-
tion from tiie industry, the members
of which are invited to co-operate to
make the conference productive of
good for the entire business. ' The
policy of stony silence adopted bears
out this viewpoint.
There has been no indication that
any of the delegates whose names
have been received are unacceptable
for the conference.
Capitol Exhibitors Coming
to Parley Uninstructed
Washington — A. Julian Brylavvski,
president of the M.P.T.O. of Wash-
ington, D. C, informed THE FILM
D.\ILY yesterday that the two ex-
hibitor delegates who will attend the
Trade Parley Conference in New
York on Monday next will go to the
meetings uninstructed.
"While I understand that no in-
structions have been given the dele-
gates." said Brylawski, "we feel that
their knowledge of conditions in the
industry will enable them to make
the proper suggestions."
The delegates will be Herman A.
Blum, president, and Louis Rome,
counsel of the M.P.T.O. of Mary-
land.
Maryland Bringing "Fair
Play" Rule to Meeting
Baltimore— The M.P.T.O. of Mary-
land is confident that many differ-
ences between exhibitors and pro-
ducers w^ill be settled at the Trade
Parley Conference next week. Her-
man A. Blum, president of the Mary-
land unit, will attend with Louis
Rome as delegates from this zone
which not only embraces Maryland
but the District of Columbia as Well.
In commenting on his organization's
attitude toward the meeting. Blum
states he will carrv to it his own slo-
gan, fair play and square deal, w-hicb
he describes as "the golden rule of
American business."
Massachusetts Meeting
to Frame a Platform
Boston— The M.P.T.O. of Massa-
chusetts will meet this week at which
time the remedies sought by exhib-
itors in this territory wmII be pre-
pared for presentation at the Trade
Parley Conference when it opens in
New York next Monday.
The meeting has hpp" called esne-
cially to consider the conference and
its bearing on exhibition in this zone.
Exchange Delegates at Trade Parley
L'tihufs ,
Tuny
Albany I. on lu-uttiu-i
Siuickum.
Atlanta -Sam H. Uorisky, Chattanooga,
I'enn. ; 1 . F. Thompson, I'alacc, Cedartown,
Ja. ; O. C. Lam, kome, Ga., alternate.
Boston — Stanley Sumner University, Cam-
in idgc; .Nathan Vamis, Kialto, tall River.
burt'alo- Hy Counsel.
butte — .Merele IJavi? and one.
Charlotte -Charles W. I'iequet, I'inchurst,
.\'. C. : S. S. Stevenson, Henderson, N. C. ;
.-\. K. Sams, Jr.
Chicago— lack Miller, M.P.T.O.; Lud-
vvig Sieijel, I'rairie Garden, 5744 Prairie Ave.
Cincinnati — .\. G. Haetteshcimer, 2318 St.
lames -Nve., Walnut Hills, Ohio; Godfrey
Kotzin, 503 Garrard St., Covinj.'ton, Ky. ;
i^ipsou Grainger.
Cleveland — J . Harwood, Lexington ; Henry
Lustig, Commodore; W. J. James, M.P.T.O.
DaUas— Col. H. A. Cole, M.P.T.O.; K. A.
Bishop. Colorado; Max Shiibach Midwest
Theaters Co..
Des Moines — E. P. Smith, Majestic, Fort
Dodge, Iowa ; Harry Weinberg, Iowa Bldg.,
Des .Moines.
Detroit — Glen Cross, Regent. Garden, Post,
trand. Battle Creek; James C. Ritter, Rivola;
Richey and Palfreyman.
Indianapolis — Hilly Connors, Marion, Ind. ;
F. J. Rembusch, 12th Floor, Meyer-Kiser
Bank Bldg.
Kansas City— R. R. Biechele, M.P.T.O.;
.•\. F. Baker. Olympic.
Los Angeles — X. B. Bernstein, M.P.T.O.;
Milwaukee- .\. t . liuttenbeiK. tiiund .
.^tevf lliiucr, X'vnus; F. E.. Wolcott, Alter-
nate.
Memphis- Little Rock — Cecil Cupp. Pre*.
.M.lM.i). ; H. D. Whorton.
Minneapohs -W. A. Steffes.
New haven--J. .\1. Walsh.
New Orleans — ■
New York — •
Oklahoma City — Fred Pickrel, Ponca City,
.Murray ; E. W. Johnson, Orpheum, Tulsa.
Omaha — C. E. Williams, Film Exchange
Bldg.; E. A. Harms, Uptown.
Philadelphia — Lcwen Pizor, Colonial, Phoe-
ni.Nville; Elliott J. Goldman, Blue Bird. Phil-
adelphia.
Pittsburgh — Anthony P. Jim, Keystone
Bldg.; Nathan Friedberg, Fred J. Herrington.
Portland — G. T. Woodlawn, Circle; John
J. Franklin, West Coast Theaters.
St. Louis— Oscar Lehr, .M.P.T.O. of East-
ern .Missouri and Southern Illinois; Fred
Wehrenlierg.
Salt Lake City — John J. Gillette, Tooele,
Utah; .\I. Stringham, Ogden.
San Francisco — Chas. W. Koerner, George
Mann Theaters; Herbert L. Beach, Beach
and Krahm .\musement Co. ; Alternate, C.
C. Gritlin, Piedmont, Oakland.
Seattle — Ray A. Trombachcr, Spokane
Theaters; J. M. Hone. .Secy. M.P.T.O.
Washington, D. C— J. Louis Rome.
Rialto. Baltimore; Herman Blum. Idle Hour.
Baltimore; Harry Crandall and Herry Bern-
stein.
Nathan Yamins of the Rialto, Fall
River, who is president of the state
mit and Stanley Sumner of the Uni-
versity theater, Cambridge, are the
ofificial representatives from Boston.
Michigan's Guns Fully
Primed for Conference
Detroit — When James C. Ritter of
Detroit and Glenn A. Cross of Bat-
tle Creek reach the Bar Association
building in New York where the
Trade Conference opens on Oct. 10,
they will carry with them a complete
list of what practices the M.P.T.O.
of MichifT^'i — perhaps the finest or-
ganized exhibitor unit in America —
deems unfair. Further than that, not
only will these delegates attempt to
justify themselves from the view-
point of the exhibitor, but also from
t!ie angle of audiences, which one
L-ader describes as "Air. and Mrs.
Theater-Going Public, the exhibitors'
bosses."
Michigan is strong for the Federal
Trade Commission and is in entire
accord with the decisions affecting
the industry which the commission
has handed down to date. This is
notably so in the case of the order
which held block booking to be il-
legal.
This state's perparation for the
conference have been plentiful. The
following letter has been broadcast
from headquarters and from it nnich
data is expected:
"Michigan theater owners are ask-
ed to write to this office at once a'"
suggestions they have, any injustice
they may have met with and any un-
fair tactics that have affected them
so we may give the commission a
fair slant on the Michigan situation.
"Non-theatricals, free shows, i n-
equities in film contracts, block
booking, unfair tactics of salesmen —
everything of this nature will come
under the spotlight."
Ohio Sees Benefits to
Independents from Parley
Columbus, O.— The Ohio M.P.T.
O. is of the opinion that the Trade
Parley Conference, slated to open in
New York on Oct. 10 will result in
benefits for the independent exhib-
itor. An organization bulletin to all
members contains this statement.
This state anticipates that the Gov-
ernment, represented by the Federal
Trade Commission, will go into the
matter with an open mind, and, after
hearing the testimony from both
sides, will offer suggestions to im-
prove the relationship between dis-
ributor and exhibitor.
William James, president and P. J.
Wood, business manager will repre-
sent Ohio unofficially and assist the
accredited representatives who num-
ber four. J. J. Harwood and Henry
Lustig will represent the Cteveland
zone and /\. G. Hettesheimer and
Godfrey Kotzin, the Cincinnati zone.
The M.P.T.O. does not wish to make
anv statement regarding the remedies
it will seek, preferring to await de-
velopments at the Conference.
However anv exhibitor who desires
i . privileged to be present at the
meeting, although no one but ac-
credited representatives may vote.
Ohio is active in securing from its
members grievances and suggestions
which will elinn'nate some of the ex-
isting maliiractices. Theater owners
have been asked to forward their
ideas.
East Pa. Uninstructed;
12 Advisors to Assist
Philadelphia — This zone's exhib-
itor delegates will have the assist-
ance of a special advisory committee
of 12 members to aid in the forma-
tion of a platform representing the
M.P.T.O. of Eastern Pennsylvania.
Southern New Jersey and Delaware
at the Trade Parley Conference in
National Ass'n to Rep-
resent Rhode Island
Providence, R. I. — This state
will not have direct representa-
tion at the Trade Parley Con-
ference next week. E. M. Fay,
president of the M.P.T.O. of
Rhode Island, told THE FILM
DAILY yesterday that his or-
ganization will be satisfied to
be represented by officers of
the national M.P.T.O.
New ^'ork. The i)arley opens Mon-
<i iv afternoon, Oct. 10. The official
I prcsentatives will be Lcwen Pizor,
vho operates the Colonial at Phoenix-
ville and Klliott J. Goldman of the
I'.luebird, Philadelphia. The former
f l)resiflent of the exhibitor unit.
both Pizor and Goldman will at-
end the meetings uninstructed. This
zone will formulate a policy and pre-
SL-nt its claims as the meeting de-
velops.
Hollywood
Films on Schedule,
Quality Unimpaired
(.Continued from Page 5)
prestige and increasing the demand
for their services.
Pictures now are being shot on
schedule, in fact at the Paramount
and other big studios production is
far ahead of schedule. M-G-M has
completed or in work two-thirds of
its scheduled output. Fox has ten
in production, others soon to start
and is working day and night with
real efficiency and economy. At
United Artists, as an instance, D. W.
Cjriffith is shooting right up to
schedule and is below his budget-
On one big lot, westerns are being
coniiileted in nine shooting days.
Green Starts Murray Original
Howard J. Green has started work
on an original as yet untitled, for
Charlie Murray. Green was comedy
constructor on "Helen of Troy."
Completes "Thoroughbred" Script
F.dward Clark has comi)letcd the
script for Universal's "The Thorough-
Ijred," which Robert Hill will direct.
Alexander Doing "U" Script
T. Grubb Alexander will do the
scrijit of "Freedom of the Press," to
be directed by George Melford for
l^niversal.
Barrsmiore as Deformed Character
Lionel Barrymore will play the part
of a misfornied man in "The Dream
of Love," which D. W. Griffith is
making for L^nited Artists. Mary
Philbin and Don Alvarado are in the
cast. Karl Struss is chief cinematog-
rapher.
Young Fairbanks on Stage
Douglas Fairbanks, Jr., has been
^signed for the juvenile lead in "Young
Woodley," which opens Oct. IS at the
Majestic with Doris Lloyd heading
the cast.
DOROTHY MACKAILL
JACK MULHALL
MARY A5TOR ^
LLOVD HUGHES
CHARLIE MURRAY
BEN LYON
LEWIS STONE
MARIA CORDA
MOLLY O'DAY
YIRGINIA LEE CORBIN
GEORGE SIDNEY
DORIS KENYON
LISTEM TO REAfON
lURIaKREAIOM
WUIr
7AeHi¥S?mit
o/'fllMDOM
/^LLTHE NEWS
ALL THE TIME
VOL. XLII No. 5
Thursday, October 6, 19^7
Price 5 Cents
Buying Right
nr,
1 1 ii t\)ll()\\ iiiij; ()l)scrvalii)U
I has been placed before
Michigan exhibitors by H-
M. Richey. wide-awake general
manager of the M.lV'l.O. in that
state :
"Vou can't expect to pay one-
company topnotch prices for film
and bny the rest of yonr film for
nothing."
Richey's argument revolves
arourid the fact that if an ex-
hibitor outreaches himself in
])urchasing one line of product,
other disti'ibutors learn about it
and insist upon the same prices.
We look ujjon it in a different
light.
A Question of Breaks
riic fxhil)itcir oluii displays a lack
of fair play in liis buying methods
because lie pays one company knock-
out prices and tiien is compelled to
penalize all \\ ho follow l)\- cutting
rentals to the bone. The reason is
simple and obvious. Not enough
money remains in the rental budget
lo give any company but one the
break.
Getting back to Richey, who states:
"Good, reasonable prices for
pictures must be paid by the ex-
hibitor. I)Ut the exhibitor that
falls for the applesauce that you
have to buy some pictures that
you lose money on to kee]) up
the prestige of the house is in
the same class with the fellow
who thinks he can invent per-
petual motion, round squares,
smoke coiiipressers, etc."
His first argument is correct to
the letter. K(|uitable prices must be
paid for all pictures, not for one
brand. His second argument might
easily be made the subject of con-
troversy, since here local conditions,
competitive situations and many other
factors must be considered.
The Under Dog
The rank and tile of showmen need
far more pictures per year than anj-
individual distributor can supply.
The companies that fill second and
third positions are not entitled to
the money the backbone program
gets, but the exhibitor, as a square
shooter, should not forget that the
little fellow rates consideration, too.
K AN N
Commission Expects Trade Parley to
Place Ban on Block Booking System
COAST OPERATION IS
fATAL TO SAM WARNER
Hollywood — Frontal sinus, a long
landing ailment, which became acute
<ast week, caused death early yester-
day of Sam Warner, at California Lu-
tlieran Hospital. He had undergone
an operation for the ailment last week
and had been reported on the road to
recovery. He was 40 years old. His
widow, Lina Basquette, dancer, and
a child survive. He was head of the
\'itaphone Corp.. of America, and
since inception of Warner Bros., has
taken a leading part in the rinn's
affairs.
The end came at .5:22 \\'e(hns(la>
(Continued on Paiic 1)
SALARIES NEAR PEAK,
IN MAYER'S OPINION
".Salaries to stars can't go much
higher. The income of the picture
business has about reached its peak,
what with the elegance and magni-
tude of the new-day theaters and pres-
entations."
Louis B. Mayer expressed these
iJeas and many others regarding pres-
ent conditions in the industry in an
interview on his arrival in New York.
"I think all of the intelligent ar-
tist.s — those of stellar magnitude. I
mean — have realized that "braiii-
(Continucd on Page 7)
Southern Illinois Hails
Coal Strike Settlement
-St. Louis — - .\nnouncement from
Chicago that the strike of the Illi-
nois coal miners had been settled
was received with joy throughout the
coal fields of southern Illinois and
has given theater owners in that sec-
tion their first chance to rejoice in
many months. .\II the shafts will
(Continued on Page 2)
Recovering
St. Louis — Business at
St. Louis theaters is "about
normal," at theaters which
have resumed operation, a sur-
vey made by THE FILM
UAILY shows. Further check
of damage to the Congress in-
dicates the house is in such
shape it may never reopen. It
is the only St. Louis Amuse-
ment chain house which hasn't
resumed operation The large
Missouri sign has been taken
down because the wind-weak-
ened cables made it a menace
to patrons.
INDUSTRY NOT HARD HIT
IN ST. LOUIS TORNADO
,St. Loui.^ — Discounting "wild"
reports circulated in some sections,
and confirming THE FILM DAILY
statement that losses were slight so
far as actual destruction to lives or
property of filmdom is concerned, a
check-up emphasizes that the indus-
try emerged practically unscathed in
the tornado which swept a path
through St. Louis and nearby cities.
.A. check-up of the storm zone re-
vealed that the .\rcade .Airdome, Sa-
rah and West Pine Blvd.. was seri-
(Continncd on Fane (>)
U.S. May Act Today on
N.Y. Fiffht Film Showing
.Action to prevent showing of tight
films in New York may be taken to-
day by the government, .\sst. L'.S.
-Atty. Mintzer indicated yesterday in
stating that a line of action was beinjj
formulated. Previousl\-, it had beer
reported that no action was contem-
plated.
Thirty local theaters will begin
presentation of the pictures accord-
ing to S. L. Beesewock, who has pur-
chased New York rights.
What's Hollywood Doing? — page 4
Attitude First Inkling of
View to be Assumed at
Monday Meeting
U'askmglon Bureau of I III: IILM DAILY
Washington — Action banning block
Ix-okiiig is expected by the Federal
Trade Commission at the Trade
Practice Conference to be held in
.New York Oct. 10. THE FILM
DA^.^' learns from sources con-
sidered reliable. This viewpoint,
startling from the industry's point
of view, is the first indication to be
given of the attitude with which the
commission will go into Monday's
sessions.
The commission, of course, already
has turned thumbs down on block
booking in ruling illegal this method
of selling films in its Paramount case
decision. However, the calling of the
conference and granting <jf time ex-
(Conlinucd on Paf/e 2)
;h ask u. s. to
dissolve hays
Washington — Officials of the
Federal Trade Commission, in
line with its policy, refuses to
discuss complaint of Irish-
Americans, filed against the
Hays association and its mem-
bers.
in retaliation for incidiiits in pic-
tures alleged to be insulting to Ca-
holicism and to the Irish race, the
American Irish \'iu'ilance Committee
'las filed with the I'ederal Trade
rommissioii a complaint to dissolve
he Hays organization as a combine
iperating in restraint of trade. The
letition may be considered at the
(Cifntinucd *;« I'tine 2\
CHASETODIMANDPROBE
OE HAYS ORGANIZATION
Washinqton Bureau of THE FILM DAILY
Washington — Thorough investiga -
tion of the Hays association will be
ficmanded by Canon William Sheafe
t base of Brooklyn, reformer, in a
complaint to be filed with the Federal
Trade Commission, THE FILM
I).'\ I \.\' is informed.
(Continued on Pane 2)
THE
^^gg^
DAILY
Thursday, October 6, 1927
V(l. XLII Ni. 5 Thursday, Octolier 6, 1927 PrIciS Cents
lOHN W. AUCOAIE
Publistir
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Kalpb
Wilk, Traveling Kepresentative. Entered as
second class matter May 21, 1918, at the
post-office at New York N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
tlO.OO one year; 6 months, fS.OO; 3 months,
iJ.OO. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday,
New York. Hollywood, Olifornia — Harvey
E. Gausman, Ambassador Hotel: 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London. W. L Ber-
lin— Lichtbildbuehne, Friedrichstrasse, 225.
Southern Illinois HaUs
Coal Strike Settlement
(Continued from Page 1)
resume operations at once and with-
in a few weeks the mine workers
will again have surplus funds with
vvhich to enjoy their favorite recrea-
tion— good picture shows.
Under the terms of the settlement
the mines resume under the old wage
scale while a special committee of
four studies the Illinois mine situa-
tion. This committee will report
back on Feb. 7, 1928. Its findings
will be used as a basis for a perma-
nent wage scale and working agree-
ment for the Illinois mines. It is
anticipated similar agreements will be
reached in Indiana, Ohio and West-
ern Pennsylvania.
Thomson on Broadway
Marking the first time Fred Thom-
son has played Broadway and the
first extended run booking of a pic-
ture of the type, "Jesse James" goes
into the Rialto for a run Oct. 15.
Robertson Sails
John S. Robertson sailed on the
Aquitania last night for a holiday in
Europe. He has completed his di-
rectorial contract with M-G-M.
Dryhurst with "U" in N. Y .
Edward Dryhurst, formerly with
European M. P. Corp., Universal's
English- subsidiary, has joined the
company's exploitation department
in New York following six months
at Universal City.
Loew's Buys Athens House
Athens, Ga. — The Palace has been
purchased by Loew's for $80,000 from
the Georgia Securities Co.
S. F. Rivoli Reopens
San Francisco — The Rivoli, Mar-
ket St. house, has reopened after be-
ing closed for renovating and re-
decorating.
Coast Operation is
Fatal to Sam Warner
(.Continued from Page I)
morning. At his bedside when
death came were Mrs. Sam Warner,
the deceased's father and mother
and his brother, Abe. Harry M.
Warner who left New, York hurried-
ly when Sam's condition became
very serious, expected to connect
with the night mail at Winslow,
Ariz. This would have brought him
into Los Angeles during that night.
He missed the connection, however,
and in so doing arrived in Holly-
wood three hours after his brother
died. The eldest Warner first nlan-
ned to fly to Los Angeles from Wins-
low, but changed his plans and
hired a special train instead. He
carried with him two specialists. Jack
Warner is en route from New York.
The patient's condition proved
alarming on Monday when it became
necessary to operate for a third time.
On Tuesday, pneumonia set in and
it then appeared that recovery was
out of the question.
One of four brothers, Sam started
his business car«er tendi;ng the bicycle
shop which his elder brothers, Harry
and Albert operated in Youngstown,
O., in 1900. At that early date, Sam
evidenced a leaning toward theatrical
life, with which he familiarized him-
self in the winj;s of the town's Opera
House. His first venture into show
business, was as assistant manager
of an amusement park at Cedar Point
near Sandusky. That was in 1902, but
it wasn't long before his showman-
ship had won him the position of
manager of the Park, which the In-
gersoU Amusement Co. of Pittsburgh
operated. He saw the possibilities
of pictures — flickers, they were then
— which were being shown in the
park, so when there came opportun-
ity to secure an outfit for $150 Sam
and Albert were quick to seize upon
it, a step which brought into being
the firm of Warner Bros.
With Jack, youngest of the broth-
ers, and their sister, the boys began
a tour of Ohio with a print of "The
Great Train Robbery," a projector
and phonograph. Tiring of touring,
they opened a house at Newcastle,
Pa., contracting with Rowland &
Clark for two weekly changes for
$40. When distributors demanded
|100 a reel deposit, Harry Warner
joined the enterprise and they formed
a booking circuit of 19 exhibitors.
There followed a venture into the
exchange business, where the firm
suffered many vicissitudes, weather-
ing the storm of General Film days,
while retaining their independence
and maintaining a strong position in
the field.
Warner Office Closes;
Jolson Opening Undelayed
The Warner home office closed
yesterday immediately after word was
received from the coast that Sam
Warner had died.
The opening of "The Jazz Singer"
tonight will not be delayed, in view
of the fact that many seats have been
sold to the public.
Expects Ban on
Block Booking
(Continued from Page 1)
tension for Paraniount's report, since
have given indication of a possible
change of viewpoint.
As has been the case since issuance
of invitations, the commission is re-
maining close-lipped, declining to dis-
cuss the forthcoming parley. How-
ever, there has been a rapid response
to the conference idea, and practical-
ly all sections have named their ex-
hibitor delegates to the sessions,
which daily are looming in import-
ance. Qualifications of these dele-
gates are understood to be now under
consideration.
Whether the commission still re-
tains its opposition to distributor the-
ater aggrandizement is not learned,
although its members may be ex-
pected to go into the trade conference
determined to back up the decision
handed down in the Paramount case
which would mean strong opposition
for block booking and producer the-
ater acquisition.
"Tillie" Injunction Permanent
Permanent injunction has been se-
cured by Christie against Paramount
Manufacturing Co., Maurice M.
Green, Irving I. Green, and Don De-
Matteo, all of Boston, restraining in-
fringement of the copyright to "Til-
lie's Punctured Romance," a new
production of which is being made
by Christie for release through' Para-
mount.
New Zealand to Retain Old Duty
Wellington, New Zealand— The
minister of finance and customs has
introduced an amendment to the new
tariff bill, providing for a continu-
ance of the old rate of one penny
per foot on foreign films. British
films will be admitted free of duty.
Giegerich Handling "Kings"
Charles Giegerich is back with the
De Mille organization and is handl-
ing the publicity on "The King of
Kings," with headquarters at the
Gaiety.
Sunday Concerts At Capitol
Sunday concerts will be inaugur-
ated Oct. 9 at the Capitol.
Irish Asks U. S. to
Dissolve Hays Group
(Continued from Page 1)
Trade Practice Conference which
opens in New York Monday.
The move follows the campaign
against pictures deemed objection-
able, for Irish associations reported
that exhibitors were "unable and
povverless to prevent the continued
exhibition of the pictures complained
of by reason of the fact that the
said motion picture industry is now
dominated, controlled and monopo-
lized by the group of national dis-
tributors herein named and the said
Hays association."
The uniform contract with its
compulsory arbitration and additional
security clauses is responsible for this
alleged domination, the petition
states.
Presentation "Craze"
Scored by Eric Clarke
Present "craze" for big spectacles,
avish presentations, and costly stage-
bands is a passing fad, Eric T. Clarke,
general manager of the Eastman,
Rochester, N. Y., told the Society of
M.P. Engineers in an address which
featured that organization's recent
all meeting.
Origin of the fad, he says, is due to
hr.ee causes: (1) vaudeville has had
to come to pictures; (2) large expen-
sive houses tie_d to one line of prod-
uct have felt the need of something
to help carry "weak sisters" and (3)
imitation of Roxy and "attempts to
beat him at his own game."
Complete text of Clarke's indict-
ment of the presentation "craze" will
appear in an early issue.
Kleins Finally Sailing
London — Edward L. Klein and
Mrs. Klein, active in the export field
in New York will sail on the Maure-
tania the end of the week. The
original booking on the Berengaria
was cancelled.
"Wings" Chicago Run Set
"Wings" opens Oct. 30 for an in-
definite engagement at the Erlanger,
in Chicago. It will be the first pic-
ture to play at the theater.
Chase to Demand
Probe of Hays Org.
(Continued from Page 1)
This investigation was threatened
seme time ago, and probably is the
forerunner of an energetic attempt to
secure reform legislation at the com-
ing session of Congress.
AMALGAMATED
VAUDEVILLE AGENCY
Attractions for
Picture Theatres
Standard Vattdeville Acts
1600 Broadway, New York City
Phone Penn. 3580
If You Are in the*
Market for Any Kind of
MOTION PICTURE
APPARATUS
CONSULT US AND SAVE
UONBY
SEND FOR OUR PRICE LIST
ii/ILLOdCHByS
▼▼110 West 32'^St..Ne«;york.N.y.^^
H Phon* Penna. 0330 11
I Motion Picture Department I
|l U S »tiH r«n»H» Agynm tor n»hH« |l
?AN/C
^^^i. half-witted fool rises and stam-
pedes to panic a theatre audience. He
saw the screen reflection of a momen-
tary blaze in the projection room.
What theatre, you say, can guard
against a moron ?
Your theatre can. Every theatre
can. There can be not even the sug-
gestion of fire in a theatre equipped
with the SENTRY SAFETY CON-
TROL. It acts in a split second, acts
automatically.
Attach it to any standard projec-
tor .. . Costs only a few cents a day.
QN].T(^V
^
A^lTTTE0K]T^[n)[L
COBPOPATION
13th and Cherry Sts., PHILADELPHIA IS60 Broadway. NEW YORK
And All Branches of
NATIONAL THEATRE SUPPLY COMPANY
THE
DAILY
Thursday, October 6, 1927
ON WEST COAST LOTS
Writers Hail New Opportunity Plan
FUNERAL ARRANGEMENTS FOR SAM WARNER UNDER WAY— GOLDWYN'S
NEW FILM EXPENSIVE-HERSHOLT IN "ABIE"— OTHER WIRED COAST NEWS
COMPANYPAYSSAIARIK
AND BUYS ORIGINALS
Writers are meeting with approval
the new plan introduced at many
Coast studios, which enables them to
increase their incomes substantially.
Producers, too, are finding that the
new policy pays. Under the plan,
the writer is paid a weekly salary
and in addition, is permitted to write
originals, which are paid for by the
company on a basis of story merit.
A plan that seems to be equally
satisfactory to producer and writer
is now in vogue at many Hollywood
studios. The writer is paid a weekly
salary and is also allowed to devote
time to writing originals. Each
original accepted is paid for at .i
handsome figure.
Burr Signs Edna May
C. C. Burr has signed Edna May
to a long term contract. She will
appear opposite Johnny Hines in a
production to start upon his return
to the Coast around Nov. 1.
FOR THAT
PARTICULAR STORY!
SERVICE for AUTHORS
551 Fifth Avenue, New York
Hamilton Thompson
Manager
COAST REPRESENTATIVE
Ed. Sedgwick, Sr.
( Josie Sedgwick )
1930 Canyon Drive HO. 5725
HollTwood
$12 a Minute to be
Goldwyn Film Cost
Production costs, aside from
salaries, will run about $12 a
minute on "The Flower of
Spain," which Fred Niblo will
direct for Samuel Goldwyn. The
production which is to be start-
ed about the middle of the
month, will be a sixteenth cen-
tury costume picture, which he
says will be exact in every de-
tail.
Charles Farrell and Janet
Gay nor Start on Second
Charles Farrell and Janet Gaynor,
w!ho made an outstanding !iit in "7th
Heaven," have started their second
co-starring vehicle for Fo.x, under
direction of Frank Borzage. The
story is based on the play, "Lady
Christilinda," but tlie title will be
changed. Albert Ragabliati, who won
a popularity contest in I tab- is in
the cast.
Family Making Warner
Funeral Arrangements
Funeral arrangements are being
made for Sam Warner, whose deat.,
yesterday proved a shock to the film
colony, many of which learned of his
illness but a few days ago when he
was reported improved. Jack War-
ner is speeding, here to join the fani-
ih- in deciding final details of the ser-
vices and burial.
Prepare Clara Bow Story
Raymond Cannon and Edrid Bing-
ham are writing the adaptation and
screen story of "Dcvil-May-Care"
for Clara Bow.
"Legion of Condemned" Starts
Production started yesterday on
"The Legion of the Condemned,"
Paramount's sequel to "Wings." \n
the cast are: Gary Cooper, Fay
Wray, Voya George, Francis Mc-
Donald, Hugh Leland, Chariot Bird,
Capt. S. C- Campijell, Ross Cook.
Freeman Wood. Bob de Couedic, Ted
Parsons, Barrv Norton and Tom
Wotton.
"The Cheer Leader" Under Way
Ralph Graves and (iertrude Olni-
stcad head the cast of "The Cheer
I-eader," which J. Neitz is directing
for Gotham. Others in the cast are
Sliirley Palmer, Ralph Emerson.
Harold Goodvvin, Donald .Stewart
and Duke Martin, Jack Casey wrote
the story and Buddy Guillier is chief
cameraman.
A Little
from ** Lots''
Messinger Completes Thirteenth
Bnddv Messinger has just com-
pleted his thirteenth comedy with
Arthur Lake at Universal. "The
King of Shebas" is the title.
Three Companies at Navelle Studios
Three companies have rented sjiace
at the Jeanne Navelle studios (for-
merly Charles Ray Studios) : Lange
Joy Prod., Darnionr Prod., and Lis
Bunch Comedies,
Younger With M-G-M
M-G-M has signed A, P. Younger
to an exclusive contract. In less than
two years the scenarist has delivered
eight screen plays to the company
two of which are in the making. The
affiliation (started with "Brown of
Harvard."
Hamlin to be Flight Passenger
Fred Hamlin, who is handling
Sam E. Rork's publicity, is going to
Washington and New York as air
passenger and guest of Art Goebel,
Hawaiian race winner.
AT PUBLIC AUCTION
MOVING PICTURE STUDIO
"The LONG ISLAND STUDIO," 75 Mill St., Astoria. L I
,„« vr ,., ^ (Opposite East 92nd Street, N. Y, Ferry)
100 K W. GenerMor Set with Switchboard & A. C. 3 phase Motor- 40 K W
i^^Tr^^l ""i" Swi»<=hb<>ard * A, C, 3 phase Motor; Studi^ EquipJent 2
la^ 8 Brofd",,! V ^r'"'' '?'l*'' ^^ "• "5° Amps,; 7 Cooper-Hev^tt^ Tube
Am?s- 11 KW .SnfN'^ w^^^f' 1,° ^H"^'- * ■T^'l^'" ■"'« Carbon Lights. 60
v^^n'rli ?? Spot Lights; 4 Portable Studio Switchboards; 2 Double In-
,Zl„ w^ ^^'^^'•J ^'"^'^ overhead Carbon Domes; Dressing Room Equip-
^„inH1-.^ ""w""!, ^''°'*r-30 i^- Bandsaw, 12 in, Joikter. Saw Tabi" sTX
Fu^i^ref Office'^ D^k's,"chL.'?i'ii: ^^2 "etc'"*"" '""^^^- ^^^^^ '^~'"
LEO MONSHEIMEI?, Aucrioneer
WIT T QfT , ^^?5^*"^y Specialist Since 1910
WILL SELL FRIDAY OCTOBER 7th. 1927, 1 1 a, m. On Premises.
4iirTi<->Mfi:.T,.f. "^ ^'^ 'Street. Astoria, L. I
AUCTIONEER'S OFFICE. 366 Broadway, n! Y, Telephone Worth 0354
Hale Starts First
.A.lan Hale has started work in
his first tragic-comedy role for De
Mille under Rupert Julian's direction
in "The Leopard Lady," starring
Jacqueline Logan. Bertram Mill-
hauser is supervising.
Added to "The Patsy" Cast
Jane Winton and John Patrick
have been added to the cast of "The
Patsy," Marion Davies' next Cosmo-
politan.
McCoy Cast Completed
Tim McCoy has completed cast
of "Si)oilers of the West," his latest
M-G-M vehicle. Supporting him will
be Marjorie Daw, William Fairbanks,
Charles Thurston, Aaron Edwards,
and A. Galander. W. S. Van Dyke
will direct.
By RALPH WILK
Stage and screen arguments are
taboo at the homes of Reginald
Denny and Bryant Washburn, foi
wives of both are appearing on the
stage wliile their husbands cling to
pictures. Mrs. Denny (Renee Hais-
nian ) and Mrs. Washburn (Mabel
Forrest) are appearing with Everett
Edward Horton in "So This is Love"
|)la\ing on the Coast.
'^ '¥ ^
We herewith start our Coast list
of niissitig middle names : Irving
Grant Thalberg, Jason Shepherd
Jog.
Eddie Adanis, the diminu-
tive film editor, long at East-
ern studios, will cut and edit
"The Gorilla", at First Na-
tional.
* * *
We're hoping that Ted Von Eltz,
the actor, and Martin Cornica, of
the Paramount-Lasky laboratory,
will enter Eastern totirnanients next
season. They have defeated leading
Coast tennis duos.
* * * «
More Siiow: Josef von Sternberg
outlining a new story to William
Powell;' Arthur Landau of the Ed-
ward Small company, swinging
around a Hollywood corner; Adolphe
MenJQu, discussing war medals, in
(xcellent French; Bob K?"°. Leland
Hayward and Forrest Halsey stroll-
ing through the "wide open spaces"
of the Ambassador.
* * *
Jack ("Con") Comcay has a fine
set of golf clubs that his former
colleagues on "Variety" gave /)'w
but he has not found time to use
them.
* * *
Andres de Segurola, former
Metropolitan Opera Star, is en-
joying the opera season here.
Andres is also keeping busy
and has just been assigned to
the new Dolores Costello pro-
duction.
* t- ^•
Raoul Walsh's headgear is a
marine cap. He nwre it in "Sadie
Thompson" and considers it in the
form of a good-luck token.
^ -^ ^
The sidewalk, in front of the Hotel
Regent, is reminiscent of the Para-
mount I^ong Island studio. Here,
every evening, can be found Paul
Vogel, Leo Tover, Eddie Cronjager,
Pat Gallagher and many other form-
er Eastern Paramounters.
P
reduction news IS important. This page brings it to you daily
THE
Thursday
, October
6, 1927
— "W*
On
West
Coas
t Lots
SEi^^h
Jean Hersholt Will Play
in "Abie's Irish Rose"
Jean Hcrsliolt will be loaned to
Paramount by Universal for a role
in "Abie's Irish Rose."
Keller on Coast
Walter Keller, art director, is here
from New York.
Stromberg Back on Job
Hunt Stroniberjj: has resumed ac-
tivity at M-Ci-M following a brief
illness.
Hansen Signed by M-G-M
M-G-M has signed Lars Hansen
to a new contract. His first assign-
ment is opposite Greta Garbo in "The
Divine Woman." X'ictor Seastrom
will direct. Polly Moran, Dorothy
Cuminings and Lowell Sherman are
in the cast.
Warner Richmond in "Chicago"
Warner Richmond has been signed
by De Mille to play the role of the
attorney in "Chicago."
Lee Writing Veidt Story '
Robert N. Lee is writing "The
Charlatan," as a vehicle for Conrad
\'eidt, Universal star.
Hoffman Signs Rosen
M. H. HofTnian ct 'I'itTany lias
signed Phil Rosen to direct.
Rosher Assigned to "Tempest"
Charles Rosher. w lui handled
photography on "My Best Girl."
starring Mary Pickford, has been as-
signed to film John Barrymore's
"Tempest."
Bacon Directing "Brass Knuckles"
Lloyd Bacon is directing "Bras,-.
Knuckles," with Monte Blue. Bettv
Bronson and Carlo Schipa in the cast.
Rosson Busy at Fox Plant
Arthur Rosson has started directiori
of "Atlantic City" for Fox.
Gerling Resumes Titling
Recovered from a serious illness,
E. V. Gerling now is writing titles
for the latest Darmour ])roduction to
be released through FBO.
Potel on Lupino Lane Staff
Victor Potel now is serving on th ■
staff of Lupino I^anc at Kducational
as a title writer.
Finishes "White Flame" Lead
Mahlon Hamilton has just finished
the lead in "White Flame" for X'ictor
Adamson productions. Eileen Sedg-
wick has the feminine lead and others
in the cast arc: Phil Sleenian. Dick
Sutherland, Tommy Hayashi and Leo
Collins. ^\,
F. N. Buys "Pavillion Queen"
First National has purchased "Pa-
/ villion Queen," a story by Ida M.
Evans.
"Kinss" Grosses $4(>3,579
at Grauman's Egyptian
" rile King of Kings" grossed
$4(1,5. 57'J in its first 19 weeks at Grau-
man's iigyptiaii, liivinir a weeklv
average of $24,>5VS.
During the first 19 weeks' orignia
showing of "J'lie King of Kings" at
the tiaiety on Broadway it grossed
^i23o,5()3. This is regarded as an un-
usual showing as the weeklv capacitx
can oiilv show $14,400.
Goodwin Preparing Script
Lee Goodwin, recently added to the
Stern Bros., scenario staff, is prepar-
nig the next of the Mike and Ike
series. ^^
Griffith Adapts Terhune Story
E. H. (jriffith ha.-, written the ad-
aption of "The Hero," Albert I'ayson
lerhune story, which Columbia will
produce under the title of "Opening
night."
Neitz Starting "Cheer Leader"
Alviii Neitz is starting "The Cheer
Leader" for Gotham at Fine Arts-
Jack Casev wrote the storv.
Added to Novarro Cast
riiree plavers have been added to
"The Loves of Louis" (tentative
title), Ramon Novarro film now in
production. They arc Marcelle Cor-
day, Tenen Holtz and Anton Va-
varka. Renee Adoree has been cast
opposite the star. Others in the cast
arc: Roy D'Arcy. l'"dward Connelly,
Dorothy Cuniming and Jacqueline
Gadseii.
Hal Conklin Completes Two
Hal Conklin has completed two
stories for Christie. The first is
"Under Way," being directed by
Arvid Gilstrom and featuring Jack
Duff>-. The second is a Bill Dooley
vehicle being directed by Bill W'atson.
William Fairbanks in Dog Film
William Fairbanks has been added
to the cast of "The Dog of War,"
first film starring Flash, for M-G-M.
W . S. \'an D>ke is the director.
Second Big Boy Completed
Charles Lamont has completed the
second oi this season's series of Big
Boy Comedies for Educational.
Arzner, Ralston Remain
DorotliN .\rziier has signed a new
contract to direct for Paramount,
I'-sther Ralston will likewise re-
main with the company.
Russell Back in Fox Fold
William Russell has returned to the
P"ox fold playing the lead in "Woman-
wise," written by James K. McGui-
ness in conjunction with Donald
McGibnev.
Tiffany Starts "WUd Geese"
Anita Stewart has signed with
Tiffany for the role of the school te-
acher in "Wild Geese." The cast so
DAILV
lar Micludes; lielle lieiuietl, Ku-sell
Simpson, Eve Sothern, Donald Keith,
Jason Robard, Anita Stewart, Weslev
Barry, Reta Kae, .Austin Jewel,
Evelyn .Selbie, hVank .-\iistin, Mert
Starkey and Jimmy .\lack.
The company has borrowed Dor
othy Sebastian for "The (ihost .Ship,"
which l-'orre-t Sheldon is directing
from lack London's "White and
Yellow.''
Green on Location
Alfred Circen is directing "Come to
My House." with a cast headed by
Olive Borden and Antonio Moreno.
The company is at Catalina. Marion
Orth wrote the scenario which Phillip
Klein adapted.
Brent, Powell Cast
I'',velyii Brent and William Powell
have been added to the cast of Emil
Jaiinings' new picture which Joseph
\'on Sternberg is directing.
Armstrong in Another Part
Robert .-\rnistrong. who recently
completed a part in "The Main
Event," has been signed to appear
opposite Jacfiueline I^ogan in "The
Leopard Woman" for De Mille.
James Bradbury, Sr,, also has a fea-
tured role.
Florida Girls in Paramount Show
Twelve h'lorida girls arrived in
New York yesterday to start re-
hearsals for a Publix stage show
called "Florida" which will open at
the Paramount Oct. 22. The girls
were chosen from beauty contests in
F'orida's leading cities, in coopera-
tion with the Florida Travel Bureau
in a plan to extend the tourist season
throughout the state. After the Para-
ir.ount appearance, the stage act will
be booked over Publix time.
Luncheon for Dorothy Guernsey
Dorothy Guernsey, associate edi-
tor of "The Universal Weekly," was
guest yesterday at a farewell luncheon
given by associates. She leaves Oct.
15 for Paris where she will spend the
w^intcr doing fiction and special writ-
ing. She will be succeeded at Uni-
versal bv Gertrude Warburton.
Cook Organist at B'klyn Strand
George Cook is presiding over the
Kimball organ at the Brooklyn Mark
Strand, with Walter Litt assisting.
Enlargement of dressing rooms and
a new studio are among other im-
provements.
PA THE NEWS
Renders
Service
Quality
and Speed in
Baltimore, Md. =. * . ^ m
-' E. A. Lake, Manager
Hippodrome Theatre
Baltimore, Md,
Baltimore, Md.,
Mr. R. C. Robin. October 4, 1927.
Pathe Exchange, Inc.,
Washington, D. C.
Dear Mr. Robin :
I would appreciate your forwarding Mr. Hall,
Editor of the PATHE NEWS, our sincere esteem
for the service, quality and speed that the PATHE
NEWS renders the exhibitor. The Hippodrome
has been using your news service for several years,
week in and week out, and its consistency is out-
standing. We feel 100 per cent safe with the
PATHE NEWS service on our screen, in giving
our patrons the Real News with speed and accuracy.
With kindest personal regards, I beg to remain.
Very truly,
E. A. Lake, Manager,
Hippodrome Theatre.
DAILY
1)
Thursday, October 6, 1927
The Film Year Book carries
more advertising than any
motion picture pubHcation in
the world. Advertisers have
to be sold but once. After
that they come in regularly
every year. They know the
value of a year's advertising
life at a one time rate.
1928 Film
Year Book
>
Out in
January
Industry Damage
Slight in St. Louis
(Continued from Page 1)
ously damaged. The Congress, on
Olive near Sarah St., had part of its
roof taken away and has not been
able to resume operations because
the homes of many of its patrons
have been destroyed. The Easton,
4472 Easton Ave., was slightly dam-
aged. The roof of the Newstead,
4366 Lee Ave., was damaged, but the
house has been able to operate. The
Lindcll, Grand Blvd. near Natural
Bridge Ave., also had minor damage
as did the houses operated by Joseph
Mogler, the Mogler, Bremen and Ex-
cello.
The Gem, East Alton, 111., also was
damaged. When' it was struck, the
big wind had about spent itself.
The FBO exchange was the only
one along Film Row damaged by the
storm. The wind shattered the large
plate glass window in the front of
the exchange and carried away all of
the window display and also pulled
dovi'n posters.
Tommy James, owner of several
houses in St. Loui<: had his home
badly damaged by the tornado, but
all the members of his family escaped
unhurt.
So far as can be ascertained no one
actively connected with the film in-
dustry was killed or seriously in-
jured.
While but few of the theaters were
damaged by the storm, practically
every house in North St. Louis was
forced to remain dark two nights be-
cause of the lack of electric light and
lower. A few of the houses in the
zones of greatest damage proablv
will not reopen for some time be-
cause their patronage has been prac-
tically wiped out.
List of Affected Houses
The houses which are in the storm
zone and will be affected because of
the loss of life and injuries to pa-
trons and property damage to resi-
dents in the immediate vicinity in-
clude: Bremen, 1925 Bremen Ave.,
Grand Florissant, Grand Blvd. at
West Florissant Ave., Moeler, 3936
N. Ninth St., King Bee, 1710 N. Jef-
ferson Ave., Lindell, 3507 N. Grand
Blvd., Montgomerv 2701 N. 15th St.,
Manchester, 4247 Manchester Ave.,
Noveltv, 3520 Easton Ave.. Odeon,
1042 North Grand Blvd. (under re-
construction after fireV Arcade Air-
dome, Sarah and West Pine, Congress
4021 Olive S-t., Easton, 4470 Easton
Ave., Jixcello. 2504 Salisbury St.,
Test A Mere. 4203 Finnev Ave., Maf-
fitt Ave.. 1812 N. Vandeventer, Ve-
nus, 4264 Finney Ave.
The Grand Florissant. Lindell,
Montgomery, Manchester, Novelty,
Coneress and Maffitt are in the St.
Louis Amusement Co.-Skouras-Kop-
lar chain. Mogler owns the Bremen,
Mogler and Excello while Tommy
James operates the Easton and the
Jest A Mere.
All of these houses will be affected
for months to come because < f loss
sustained by their neig*hborhoods.
The Congress. Bremen, Mogler. Nov-
eltv, Easton. Excello, Maffit, Jest A
Mere and Venus were hardest hit in
this respect.
The Fore.st Park Highlands Amuse-
ment Park also was in the storm
zone and was among the first places
actually damaged by the twister. It
got a sideswipe as the destroying
cloud started its northeastwardly
journey through the city. The west
wall of the dance pavilion was car-
ried away while the south side of
the roller coaster was leveled.
Theater owners led by Spyros
Skouras, Fred Wehrenberg , presi-
dent of the eastern Missouri and
southern Illinois exhibitor unit and
Joseph -Mogler, president of the St.
Louis Exhibitors League were among
the first to arrange for the raising
of funds for relief.
Relief Plans Under Way
Even w'hile the fire department,
police patrols, ambulances. Red Cross
automobiles and the emergency trucks
of the various public utilities were
rushing to the stricken district to
give relief and rescue the dead and
injured from the ruins, the St. Louis
theaters which had come through the
disaster unhurt had prenared for the
holding of special benefit shows and
arranged to solicit funds for tihe Red
Cross in its work of mercy.
Skouras Bros, were the first to
hold a big benefit. At 11:30 Saturday
night at the Missouri, a special show
was given with Ed Lowry, master of
ceremonies of the Ambassador stage
shows, in a similar role. It netted
$2,500.
The general admission price was
$1 and a substantial sum was raised
for the relief fund. Virtually every
penny taken in goes to the aid of
the storm victims. The artists, musi-
cians, machine operators, stagehands,
ushers and others on the theat'-r's
staff donated their services. Other
theaters in St. Louis will hold bene-
fit shows this week. Relief fund con-
tribution boxes have been inst'l'ed
in the lobby of every theater. Fred
Wehrenberg also is arranging for the
holding of a benefit show at the Coli-
seum.
Postpone Michigan Convention
Detroit — ■ Postponement is an-
nounced of the eicht annual conven-
t"on of the M.P.TO. of Michiean
in order to allow delegates to attend
the trade conference in New York,
^he convention will be held at Jack-
son Oct. 18-19.
Paralysis Epidemic Hits
Attendance of Children
Owensboro, Ky. — Hundreds of
school children in Owensboro and
Davies County were turned back to
their homes finding their schools
closed under a nuarnntine ordered at
a meetine of the City and County
School Boards and the County
Health Department because of the
infantile paralvsis epidemic. The
ban is intended to keep children un-
der 16 vears of aee away from
schools, theaters churches, stores and
other places where crowds congre-
crate. Since the enidemic broke out
here 21 cases have been reported with
onlv one death.
Thursday, October 6, 1927
THE
-^E^
DAILV
LAST MINUTE DEVELOPMENTS IN
THE INVESTMENT FIELD AND THE
DAY'S QUOTATIONS ON FILM ISSUES
Financial
HOW BANKERS VIEW MOTION PIC- 1
TURES— WEEKLY RESUME OF IN-
DUSTRY'S FINANCIAL STRUCTURE 1
ROXY DIVIDEND TO BE
DECIDED ON NOV. 1
Protest on Delays to be
Filed, Stockholders
Indicate
QiR'<;tioii of initiating dividends on
tile Class A stock of Ro.\>- Theaters
Corp., is to be taken up Nov. 1 by
directors of the firm. The step was
decided upon after three directors
representing the Class A stockhold-
ers made a fight for establishment of
the dividend policy.
If on Nov. 1, business of the cor-
poration warrants, it w-as hinted a
dividend will be declared payable-
Dec. 1. No indication was given as
to the size of the probable dividend.
Directors who made the fight for
the dividend are: E. H. Schwab,
Frederick Pope and H. L. Jones.
The other six are classed as repre-
sentatives of the Fox Theaters/ Corp.
which controls the Roxy firm.
Protest against failure of the board
to take dividend action will be filed,
representatives of the Class A stock-
holders indicate.
Directors ordered prepared a bal-
ance sheet. A committee was ap-
pointed to arrange for the listing of
the Class A stock on the New York
Curb market.
Pathe Meeting Adjourned
Directors of Pathe, scheduled to
meet tomorrow, will not meet until
Tuesday. The meeting twice has
been postponed.
"Tipster Sheets '
"Tipster sheets" — specialized
pubacations used by "bucket
shop" operators or pretended
brokers, are one of the most
common means employed in
stock frauds. Exhibitors, in
seeking to protect patrons
against fake film promotion
schemes, should warn against
this evil, always emphasizing
the wisdom of investigating be-
fore they invest. Circulation of
these "sheets" in the United
States and Canada is said to ap-
proximate 15,000,000.
These are frequently mailed
out under first class postage, to
avoid detection by postal
authorities.
EDWARD B.SMITH
&C0.
Members Ntw York, PhilaJeifhia
and Boston Stock Exchanges
Corporate
Financing
Philadelphia
New York Boston
Salaries Near Peak,
In Mayer's Opinion
(.Continued from Page 1)
Storms' burn up their talents quicker
than hard work ever would do and
they've cut 'em out," he declared.
"Talk among producers of salary
slashes for the featured players have
had a lot to do with it, too. Salary
cuts were mentioned last spring when
the industry took inventory of itself
and decided that it was time to elim-
inate the staggering load of overhead
it was carrying. Some executives
thought salaries should be reduced,
j and that if the present day stars de-
clined to accept such cuts, new play-
ers should be groomed to replace
them.
"That threat has had a most wholesome
moral effect on the pampered children of the
screen. Fearing that they might be relegated
to the discard if they continued to demand
more money and persisted in displays of tem-
perament, they got right down to business,
and things are now most harmonious between
the producers and their stars.
"Your average star is always fearful that
some new face will displace him in the es-
teem of the box office patrons — that some
youngster playing a bit in his production will
bob up to steal the show from him. New
names and new faces also represent added
box office impetus.
"Salaries to stars can't go much higher.
The income of the picture business has about
reached its peak, what with the elegance and
magnitude of the new-day theaters and pres-
entations. Therefore, I think salaries will
go down instead of up. Nowadays when a
star demands a raise we consult our ledgers
as to the pulling power of his or her produc-
tions. If we're making money on that star's
pictures, we'll listen to requests for new
contracts — otherwise not. The picture business
is now on a sound manufacturing basis and
will remain that way."
Mayer does not believe talking pictures will
ever progress to the point where motion pic-
tures will be imperiled. He said:
"The average picture patron likes to watch
the story unfold without audible information
as to what is coming. He prides himself on
the fact that he can keep a jump or two ahead
of the director and know what's to be expected.
To use an everyday expression, he likes to
'dope things out' for himself."
Equity is not making progress in its ef-
forts to organize players on the West Coast
Mayer said. He thinks times are too pros-
perous for the average player in Hollywood
to induce him to seek any organization upon
which to lean for increased financial returns
or for moral support.
IHINKS ADJUSTMENT
WILL COME SLOWLY
DiscCissing an article by E. Arzen
De Cserepy on waste in production
at Hollywood in the "Magazine of
Wall Street," the editor says that the
present maladjustment besetting the
industry is too deeply ingrained to
permit early and easy revision and
that many delays must necessarily at-
tend a genuine improvement in un-
derlying conditions. He makes the
statement that in the meantime the
earnings of representative companies
show no pronounced tendency toward
improvement, and from the investors'
viewpoint for the time being at least
soimder opportunities are available
elsewhere.
The magazine further states: "Once
definite action is taken toward oper-
ating the industry on a more busi-
ness-like basis than appears to be the
case at present, movie securities will
command the more favorable regard
of the public, for inherently there is
no other industry which by virtue of
the great and permanent popularity
of its products should be in a better
position to make adequate returns to
its owners."
De Cserepy's article that called
forth this editorial comment analyzes
the production situation, pointing out
the tjemendous waste he claims en-
ters into the operations of every de-
partment. He states that costs could
easily be cut 40 to 50 per cent with-
out impairing the artistic value of
films; that the industry only obtains
a return of 1.9 cents on the dollar;
and cites many specific examples of
continuous and unnecessary waste
from the preparation of the script to
the finished product. He gives his
solution of these methods as fol-
lows: "A readjustment of the meth-
ds of production and a drastic change
in the organization of the producing
end of business."
Quotations
High
. eon
.169
Balaban & Katz .
Eastman Kodak
•First Nat'l Pfd
Fox Film "A" 68^
tFox Theaters "A" 18}4
•Jntem'l Project
Loew's, Inc S4}4
ttLoew's, 6s 41ww.l04
Loew's, 6s 41 x-war. lOOJ^
•M-G-M Pfd
M. P. Cap. Corp.. 8
* Pathe Exchange
tPathe Exch. "A" 23^
ttPathe Exch. 7s 37 94
Paramount F-P ..108H
•Paramount Pfd
ttPar.Bway.SyjsSl.lOl^i
••Roxy "A" 37
••Roxy Units 41
••Roxy Common .. 12
Skouras Bros 40
Stan. Co. of Am.. 65 J^
tTrans-Lux Screen 4
•Univ. Pictures
Univ. Pict. Pfd.. 99H
tWarner Bros. ... 18
i Warner Bros. "A". 28^
Low
607A
168^1
68"
18K
54 "
103H
100 >i
"s"
22Ji
94
107^
i6i/j
35
38
10
40
65
4
98J4
17H
26K
Close
60^
169
100
68
im
9
S4'A
104
100 }i
2AH
8
4^
23H
94
108^
122K
lOlH
65
40
65
4
30
98 K
17^
27H
Sales
'266
'766
100
1,866
7
1
'266
'566
2
1,700
1,500
"36
900
550
Three Monthly Dividends
Are Declared by B. & K.
Chicago — Three regular monthly
dividends of 25 cents each on the
common, payable respectively on the
first of November, December and
January, have been declared by Bala-
ban & Katz. They are payable to
stock of record Oct. 20, Nov. 19 and
Dec. 20. In addition, regularly quar-
terly dividend of IH Per cent was
declared, payable Jan. 1 to stock of
record Dec. 20.
$245,000 Loan on Uptown House
Loan of $245,000 on the Keystone,
Broadway and 99th St., has
been secured by the Morris White
Holding Corp., from the New York
Title and Mortgage Co.
•Last Prices Quoted •'Bid and Asked (Over
the Counter)
tCurb Market ttBood Market
For Theatre
Mortgages and
Insurance
HAROLD
J.
COHEN
201 W.
49th ST.
N. Y. C.
EDWARD
G.
JOSEPH
CIRCLE
0206
9964
Theatre Brokers
WE
Buy — Sell — Lease
Promote — Finance
Motion Picture Theatre Anywhere
Sofifennan Bros., Inc.
1560 B'way New York City
Pfaooe Bryant 3607.8-9
WE FINANCE
Production
Theatre Building
Equipment Accounts
or any other activity in
the Motion {Picture Business
Motion Picture Capital Corp.
Capital ■□<! onrplai over $2,800,000
FRANK R. WILSON, Pres.
51 E. 42nd St- New York City
//yllRST MATIOHAtf YEAR
;^^ NEWSPAPER
o/ FILMDOM
^
ALL THE NEWS
ALL THE TIME
VOL. XLII No. 6
Friday, October 7, 1927
Price 5 Cents
Experiments
TOMORROW will be a me-
morable (lay in the history
of the Capitol here in New-
York. This nationally-known
theater, influenced by its neigh-
bors and spurred to new show-
manshop foibles by the formid-
able competition of the Roxy,
turns to a jazz policy.
The Capitol, which was the
amazement of the industry when
it first opened some years ago,
first brought to picture patrons
concert names and musical repu-
tations of renown. Now it
takes on the earmarks of jazz-
mania : saxaphonc artists, a mas-
ter of ceremonies, rising eleva-
tors and dancin' fools. All signs
of the times. The innovation,
involving an appreciable in-
crease in weekly overhead, will
furnish the industry with an in-
teresting experiment in jjublic
reactions.
The Thomson Film
Further down the street, the Riaho
is about to venture into unknown
waters. There, Fred Thomson who
lias played on Broadway but once
before, will make his debut in
■Jesse James." There is no pre-
cedent for a long run on Broadway
(if this type of picture. Paramount
doesn't know how the trial will work
out. .Another interesting kink to ob-
serve.
Titles
Comedy units have struck ujntn a
real thought in turning over titling
jobs to those who know something
about writing. The finest examples
of how effectively this is working
out are to be found in many of cur-
rent crop of one and two-reelcrs.
Humorous titles, not forced titles,
are helping these releases over manv
rough spots where poor gags and
worse stories make the going pretty
shoddy.
Not only has a more than aver-
age percentage of two-reel comedies
missed sadly in the past, but forced,
unfunny titles have made the pro-
ceedings sadder.
KANN
Sandbaggingjheater Grabbing, 'Hard'
Protection, to be Charged at Parley
REMBUSCn fEARS BIAS
IN MElHUDOf SELECTION
Asks Trade Commission to
Make All Decisions at
Trade Parley
I ndiaiiapoli.-. — L'ndcr the dclegati.-
plan worked out by the l*"ederal
Frade Commission with Charles C.
Pettijohn and Film Boards of Trade,
the majority present will be influ-
enced "to work for continuance of
present trustification of the indus-
try." Frank J. Rembusch, Indiana ex-
hibitor leader, charges in a telegram
to M. Markham Flannery, Washing-
(Coiitiiiucd on Page 2)
EEEORT TO SPREAD TWIN
CITY WALKOUT TAILS
Minneapolis — Effort locally to ex-
tend the Twin City theater strike to
other cities of the Northwest has
met with little success so far, and the
deadlock continues with no settle-
ment yet in sight. Report from the
Coast that William Canavan, head
of the International Alliance of The-
atrical Stage Employes and M. P.
Operators, has sent Charles Quick-
more, delegate at Seattle, here to
handle the situation, evoked but
little interest here, for exhibitors are
(Co'itinii.'il oil Pafic fi)
WIDE RANGE OF COMPLAINTS TO BE MADE BY
EXHIBITORS AT SESSIONS STARTING MONDAY
Sandbagging tactics by which films are sold to the exhibitor, un-
ethical practices of Film Boards of Trade, producer aggrandizement in
the theater field, unreasonable protection are a few of the alleged prac-
tices of the industry to be bared by exhibitors at the Trade Practice Con-
ference, which opens Monday in New York under auspices of the Federal
Trade Commission, according to a survey made by THE FILM DAILY.
Most of the exhibitor organizations, the survey discloses, will enter the
conference with a definite program of reforms sought in the new code of
ethics which is to be the outgrowth of the conference. They also state
they will be armed with evidence of alleged abuses of which they complain.
MISSOURIANDSOUTHERN TRADE TACTICS MUST BE
ILL. CITES PLAIEORM BARED, MILLER STATES
St. Louis — Representatives of the
eastern Miss(^uri and southern Illi-
nois exhibitor association will carry
with tliem a corrective platform to
be advanced at the Trade practice
conference, according to Fred Weh-
renberb, president. He is a delegate
to the sessions.
"Unreasonable protection, block
(.Continued on Page 6)
Fight on Fight Film Law
Seen at Next Congress
Washington Bureau of THE FILM DAILY
Washington — Although reformers
will make strong effort to prevent re-
peal of the law, the statute prohibit-
ing interstate transportation of fight
films will be examined thoroughly by
the forthcoming Congress.
The Dept. of Justice will recom-
mend, it is understood, that teeth be
added to the law to make punishable
(.Continued on Pane 6)
CLOSED SHOPEORWHOLE
PHILA. ZONE SOUGHT
Philadelphia — Increased pay
for musicians has caused rais-
ing of admission prices to 75
cents, loges 99 cents, at the
Stanley and Fox. Other the-
aters of the city are expected
to follow suit.
Philadelpliia--Drive to completely
unionize every theater of this terri-
tory is to be started soon under plan«
(Continued on Page A)
Chicago — The I-'ederal Trade Com-
nii.ssioii must be made conversant
with '"the sandbagging tactics by
which films are sold to the exhib-
itor," in order to strike at the root
of the trouble and effect needed re-
forms, declares Jack Miller, president
of the Chicago exhibitor unit, who is
(Continued on Page 2)
"Jazz Singer" Opens
W Jolson in "The Jazz Singer"
had its New York premiere at the
Warner theater last night.
Busy days on the Coast — see page 4
Date of Goodwill
Dinner Left Open
No date is set for the goodwill
-oniplimentary dinner to be given
l)articipants of the Trade Practice
Conference, under a change of plans
announced by the M.P.T.O..\. Orig-
inally the dinner was slated for Oct.
15. but uncertainty as to the time of
(Continued on Page 2)
Backs trotfst
New Jersey exhibitors' pro-
test against lack of representa-
tion at the Trade Practice Con-
ference is justified, C. C. Petti-
john, head of Film Boards of
Trade, told M. Markham Flan-
nery, director of the conference,
in a telegram urging separate
representation for the state.
New Jersey exhibitors are
meeting today to prepare their
protest to the commission, and
Pettijohn asked that Flan-
nery's decision be transmitted
to them today.
THE
■a^mk
DAILY
Friday, October 7, 1927
KTHE
•yFILMDOH
Vol. XLII No. 8 Fridaf, October 7, 1927 PrictSCents
JOHN W. ALICOATE
Publishtr
Published daily except Saturday and holidays
at 1650 Broadway. New York, N. Y., and
copyright (1927) by Wid's Films and Film
FoU, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Meriereau, Treasurer,
Business and Advertieing Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
S 10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday,
New York. Hollywood, California — Harvey
C Gausman, Ambassador Hotel: 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St, London. W. I. Ber-
lin— Lichtbildbuehne, Friedrichstrasse, 225.
Financial
Bonds showed a stronger call than stocks,
there being no notable trades or acute change
in price in either type of issue.
High
Balaban & Katz . . 60 J^
Eastman Kodak ..169
♦First Nat'l P£d
Fox Film "A" 68%
tFox Theaters "A" 18J4
•Intern'l Project
Loew's, Inc 543/2
ttLoew's, 6s 41WW.104
Loew's, 6s 41 x-war. 10054
•MG-M Pfd
M. P. Cap. Corp.. 8
*Pathe Exchange
tPathe Exch. "A" 23J4
ttPathe Exch. 7s 37 94
Paramount F-P ..108Ji
•Paramount Pfd
ttPar.Bway.Si/^sSl.lOlJ^
•*Roxy "A" 37
**Roxy Units 41
"Roxy Common . . 12
Skouras Bros 40
Stan. Co. of Am.. 65 5i
tTransLux Screen 4
*Univ. Pictures
Univ. Pict. Pfd.. 99 J4
tWarner Bros. ... 18
Warner Bros. "A". 28M
Low Close
60% 60%
168% 169
100
68 68
18Ji 18J4
9
54 5454
103% 104
100% 100%
.... 24%
22%
94
10754
loi^i
35
38
10
40
65
9854
17%
26M
4%
23%
94
108%
12254
10154
65
40
65
4
30
9854
17%
27%
Sales
"266
'766
100
I'.SOO
7
1
'266
's66
2
1,700
1,500
"36
900
550
•Last Prices Quoted ••Bid and Asked (Over
the Counter)
tCurb Market ttBond Market
NOTE: Balaby.n & Katz is listed on the
Chicago Board; Skouras on the St. Louis
Stock Exchange and Stanley in Philadelphia.
Julius Stern Arrives
Julius Stern, president of Stern
Film Corp., arrived today aboard the
Berengaria after a three months' stay
in Europe. He will go to Hollywood
in a few days.
West States Leases K.C. House
Kansas City, Mo. — West States
Amusement Co. has taken a ten-year
lease on the old Garden, which has
been reopened as the Uptown. Im-
provements costing $25,000 "have been
made. Dan McCoy is manager.
Motion Picture Club Meets
Next Friday at the Astor
Bruce Gallup. Secretary pro teni
of the Motion Picture Club of New
York, has selected Friday, Oct. 14
as the next meeting of the charter
members of the club. This will be in
the form of a luncheon at the As-
tor, and at this meeting will be de-
cided, if possible, the most appro-
priate site for the permanent quarters
of the club. Five are under consid-
eration.
Since the charter was granted a
motion will be made to close the
charter memberships on Oct. 31 in
line with the proposal to keep this
class of charter membership open to
applicants for one month after the re-
ceipt of the charter. This, of course,
does not mean that these applicants
will necessarily be accepted but the
fact of their application being filed
before Oct. 31 will entitle them if
they are accepted to come under the
classifications of charter members.
Rembusch Complaint Probe
in Preliminary Stage
Washington Bureau of THE FILM DAILY
Washington — Investigation by the
Dept. of Justice of charges made by
Frank J. Rembusch, Indiana exhib-
itor leader, against the Hays organi-
zation, still is in the preliminary
stage, it is understood. In line with
the policy of the department, no
statement on the case has been made
pending determination of whether the
evidence submitted warrants action
by the government.
Paul F. Fuller Killed
Paul Fairfax Fuller, scenario writer,
was killed in a fall from the ninth
floor of the Park Central Hotel. He
was a nephew of the former presi-
dent of Pathe.
FitzPatrick Returns
James A. FitzPatrick has returned
from Vienna where he spent four
months filming "In Old Vienna,"
based on the life of Franz Schubert.
He now is cutting and titling the
six reel production which is to open
at a Broadway house Jan. 1, in con-
junction with the centennial observ-
ance of the composer's death. Franz
Flazicek has the leading role in the
production which was photographed
by B. S. Dawley. Nathaniel Finston
is preparing a music score.
Carl Laemmle, Harris Arriving
Carl Laemmle arrives from Europe
today. Sam Harris, editor of "The
Cinema' 'of London is in the party.
Sid Grauman Leaves
Sid Grauman left New York last
night for Hollywood.
Film Frolic at Astor
Fifth Annual Frolic of the Film
Players' Club will be held at the
Hotel Astor Oct. 14. Proceeds will
be devoted to the club's relief fund.
F:ddie Cantor will be master of cer-
emonies. Gus DeWeil is president
of the club, which is at 161 W.
44th St.
Bias is Feared by
Rembusch in Selection
{Continued from Page 1)
ton, director of the conference. Rem-
busch recently filed charges against
the Hays association with the Dept.
of Justice.
"Mr. Pettijohn has a political set-
up of years in the making which is
ready to dominate the conference."
Rembusch alleged. "A large major-
ity of the 20,000 theater owners you
mention have no organization what-
soever and only a small percentage
will be represented at the conference.
"If there is to be a voting con-
test, the whole affair will turn out
to be a burlesque," he continued.
"Therefore, we must earnestly and
respectfully request that no conclu-
sive vote be taken by the delegates
present and that any and all decis-
ions as to future trade practices he
determined entirely by the Federal
Trade Commission. Otherwise, we
would not care to attend."
Trade Tactics Must be
Bared, Miller States
(Continued from Page 1)
a delegate to the Trade Practice Con-
ference.
"We can play our part by baring
the facts at the conference, not as
complainants, but as represen-tatives
of our part of the industry helping
the government to formulated new
policies which will take the place of
those that guided tlie business back
in the wilcat, cut-throat era," he tells
Illinois exhibitors in calling upon
them to supply evidence of unfair
practices.
"In your dealings with exchanges,
you have suffered from some sort of
malpractice, some abuse that can and
should be corrected," he says. "Take
the time and trouble to describe the
details to us in a letter so that we
may add it to the mass of evidence
that will be presented to the com-
mission."
Date of Goodwill
Dinner Left Open
(Continued from Page 1)
adjournment of the conference, led
to decision to keep the date open.
President Woodhull has been offi-
cially advised by all of the exhibitor
representatives of their selection and
has made hotel and other reservations
for them. The conference program
now in course of preparation, will be
available for the delegates as soon as
they arrive, together with all other
information necessary to enable them
to fit their energies into the situation
at once. Conference rooms at M.P.
T.O.A. have been provided.
"Kings" Rounds Out Half-Year
"The King of Kings" this week
will celebrate completion of the first
six months at the Gaiety this week.
Charles Werner Sells Interest
Belleville, 111.— Charles Werner has
sold his interest in the Washington.
And That's That
.._ Mf PHIL M. DALY
BEN FRIEDMAN, veteran Minne-
apolis exchangeman and exhib-
tor, probably owes his life as well
as that of an operator to an eleventh-
hour change of mind. He had ar-
ranged an evening screening which
l^iould have placed him in the Para-
mount exchange at the time the
building was bombed.
Speaking of veterans, there's Joe
Biitterworth, 16 year old youth, who
has been in pictures 12 years. He's
sure to put pep into the role of the
fresh office boy in "Gentlemen Pre-
fer Blondes."
Charlie Giegerich is handling pub-
licity for "King of Kings" and they
assigned him headquarters in the
star's dressing room. Now Charlie is
waiting for some funny guy to send
in his card with a box of bon-bons
or flowers.
"Sailors, Beware," Stan Laurel's
new comedy is appropriately named,
evidently, for Stan plays the role of
a dumb taxi driver shanghaied on
a liner with his taxi.
Harold Lloyd will hark back to the
days of "The Freshman" in his new
picture he has titled "Speedy," on
suggestion of S. R. Kent. Lloyd's
role in the former picture was that
of "Speedy," sap de luxe of a small
college town.
M-G-M Buys French Story
M-G-M has acquired the rights to
"La Condole aux Chimeras" ("The
Ship of Dreams"), French story by
Maurice Dekobra.
Sydney Cohen Buys in Bronx
Sydney S. Cohen has purchased
the store property at 860-6 Longwood
Ave. in the Bronx from Samuel
Winters.
CaU
WAFILMS, Inc.
Walter A. Futter, Pres.
for
Library Stock Scenes
New York Hollywood
130 W. 46th St. 861 Seward St.
Bryant 8181 Gladstone 6115
EDITOR CUTTER
DIRECTOR
Elmer J. McGovern
110 W. 4«th St. Bry. 9400
New York
STOCK PROGRAMS
PROGRAM COVERS
For
Moving Picture Houses
Joseph Hoover & Sons Company
Market and 49th Sts.. Philadelphia. Pa.
TE^MS WITH #
laughter;
WILLIAM FOX PRESEMS
THE GAY RETREAT
with
SAMMY COHEN and
TED Mc NAMARA
The Comedy Team from "WHAT PRICE GLORY''
THEIR FIRST BIG
LAUGH FEATURE
Slory by
William Conselman and Edward Marshall
Adapted by
Murray Roth and Edward P. Moran
BEN STOLOFF
Production
BOOKED R O X Y ^^^^ beginnin
at the
THEATRE, N.Y.
OCTOBER 8TH
pjt^EOY.
A^lGH
rs
THE
s^E^S
DAILV
Friday, October 7, 1927
Vol.XLIINo. 6 Friday, October 7, 1927 Prices Cents
JOHN W. AUCOATE
Pubiisiiei
Published daily except Saturday and holidays
at 1650 Broadway, New York. N. Y., and
copyright (1927) by Wid's Films and Film
Folic, Inc. J. W. Alicoa«c, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Meriereau, Treasurer,
Business and Adverticing Manager; Ralph
Wilk, Traveling Representative. Entered as
second dass matter May 21, 1918, at the
post-office at New York N. Y., under the act
of March i, 1879. Terms (Postage free)
United States, outside of Greater New York,
tlO.OO one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York. N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday,
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel: 'Phone,
Drezel 7000 and Washington 9794. London —
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St, London. W. 1. Ber-
lin— Lichtbildbuehne, Friedrichstrasse, 225.
Motion Picture Club Meets
Next Friday at the Aster
Bruce Gallup. .Secretary pro teni
of the Motion Picture Club of New
York, has selected Friday, Oct. 14
as the ne.xt meeting of the charter
members of the club. This will be in
the form of a luncheon at the As-
tor, and at this meeting will be de-
cided, if possible, the most appro-
priate site for the permanent quarters
of the club. Five are under consid-
eration.
Since the charter was granted a
motion will be made to close the
charter memberships on Oct. 31 in
line with the proposal to keep this
class of charter membership open to
applicants for one month after the re-
ceipt of the charter. ThiSj of course,
does not mean that these apnlicants
will necessarily be accepted but the
fact of their application being filed
before Oct. 31 will entitle them if
they are accepted to come under the
classifications of charter members.
Financial
Bonds showed a stronger call than stocks,
there being no notable trades or acute change
in price in either type of issue.
68
im
9
5454
103^ 104
lOOM 1005^
.... 24^8
68
54"
High Lov7 Close
Balaban & Katz.. 60?^ 60% 60%
Eastman Kodak ..169 168% 169
•First Nat'l Pfd 100
Fox Film "A" 68%
tFox Theaters "A" 18M
•Intern'l Project
Loew's, Inc 5454
ttLoew's, 6s 41WW.104
Loew's, 6s 41 x-war. 100%
♦M-G-M Pfd
M. P. Cap. Corp.. S 8
*Pathe Exchange
tPathe Exch. "A" 23 J4 22%
ttPathe Exch. 7s 37 94 94
Paramount F-P ..108J< 107 J4
"Paramount Pfd
tTPar.Bway.5}4sS1.101>4 IOI14
**Roxy "A" 37 35
•*Roxy Units 41 38
•*Roxy Common . . 12 10
Skouras Bros 40 40
Stan. Co. of Am.. 65% 65
tTrans-Lux Screen 4 4
*Univ. Pictures
Univ. Pict. Pfd.. 99 J4 98^
tWarner Bros. ... 18 17%
Warner Bros. "A". 28 J^ 26 J^
4%
23%
94
108%
122^
101J4
65
Sales
'266
'766
100
i',866
7
1
'266
"s66
2
1,700
Rembusch Complaint Probe
in Preliminary Stage
Washington Bureau of THE FILM DAILY
Washington — Investigation by the
Dept. of Justice of charges made by
Frank J. Rembusch, Indiana exhib-
itor leader, against the Hays organi-
zation, still is in the preliminary
stage, it is understood. In line with
the policy of the department, no
statement on the case has been made
pending determination of whether the
evidence submitted warrants action
i by the government.
Paul F. Fuller Killed
Paul Fairfax Fuller, scenario writer,
was killed in a fall from the ninth
floor of the Park Central Hotel. He
was a nephew of the former presi-
dent of Pathe.
40
65
4
30
98%
17%
27yi
1,500
""36
900
550
•Last Prices Quoted '"Bid and Asked (Over
the Counter)
tCurb Market ttBond Market
NQTE: Balabzn & Katz is listed on the
Chicago Board; Skouras on the St. Louis
Stock Exchange and Stanley in Philadelphia.
Julius Stern Arrives
Julius Stern, president of Stern
Film Corp., arrived today aboard the
Berengaria after a three months' stay
in Europe. He will go to Hollywood
in a few days.
West States Leases K.C. House
Kansas City, Mo. — West States
Amusement Co. has taken a ten-year
lease on the old Garden, which has
been reopened as the Uptqwn. Im-
provements costing $25,000 have been
made. Dan McCoy is manager.
Fitz Patrick Returns
James A. FitzPatrick has returned
from Vienna where he spent four
months filming "In Old Vienna,"
based on the life of Franz Schubert.
He now is cutting and titling the
six reel production which is to open
at a Broadway house Jan. 1, in con-
junction with the centennial observ-
ar.ce of the composer's death. Franz
Flazicek has the leading role in the
production which was photographed
by B. S. Dawley. Nathaniel Finston
is preparing a music score.
Carl Laemmle, Harris Arriving
Carl Laemmle arrives from Europe
today. Sam Harris, editor of "The
Cinema' 'of London is in the party.
Sid Grauman Leaves
Sid Grauman left New York last
night for Hollywood.
Film Frolic at Astor
I'"ifth Annual Frolic of the Film
Players' Club will be held at the
Hotel Astor Oct. 14. Proceeds will
be devoted to the club's relief fund.
Eddie Cantor will be master of cer-
emonies. Gus DeWeil is president
of the club, which is at 161 W.
44th St.
Bias is Feared by
Rembusch in Selection
(Continued from Page 1)
ton, director of the conference. Rem-
busch recently filed charges against
the Hays association with the Dept.
of Justice.
"Mr. Pettijohn has a political set-
up of years in the making which is
ready to dominate the conference,"
Rembusch alleged. "A large major-
ity of the 20,000 theater owners you
mention have no organization what-
soever and only a small percentage
will be represented at the conference.
"If there is to be a voting con-
test, the whole affair will turn out
to be a burlesque," he continued.
"Therefore, we must earnestly and
respectfully request that no conclu-
sive vote be taken by the delegates
present and that any and all decis-
ions as to future trade practices be
determined entirely by the Federal
Trade Commission. Otherwise, we
would not care to attend."
Trade Tactics Must be
Bared, Miller States
(Continued from Page 1)
a delegate to the Trade Practice Con-
ference.
"We can play our part by baring
the facts at the conference, not as
complainants, but as representatives
of our part of the industry helping
the government to formulated new
policies which will take the place of
those that guided tlie business back
in the wilcat, cut-throat era," he tells
Illinois exhibitors in calling upon
them to supply evidence of unfair
practices.
"In your dealings with exchanges,
you have suffered from some sort of
malpractice, some abuse that can and
should be corrected," he says. "Take
the time and trouble to describe the
details to us in a letter so that we
may add it to the mass of evidence
that will be presented to the com-
mission."
Date of Goodwill
Dinner Left Open
(Continued from Page 1)
adjournment of the conference, led
to decision to keep the date open.
President Woodhull has been offi-
cially advised by all of the exhibitor
representatives of their selection and
has made hotel and other reservations
for them. The conference program
now in course of preparation, will be
available for the delegates as soon as
they arrive, together with all other
information necessary to enable them
to fit their energies into the situation
at once. Conference rooms at M.P.
T.O.A. have been provided.
"Kings" Rounds Out Half- Year
"The King of Kings" this week
will celebrate completion of the first
six months at the Gaiety this week.
Charles Werner Sells Interest
Belleville, III.— Charles Werner has
sold his interest in the Washington.
And Thafs That
„mm.. Bt PHIL ii. DALY
1>EN FRIEDMAN, veteran Minne-
*^ apolis exchangeman and exhib-
tor, probably owes his life as well
as that of an operator to an eleventh-
hour change of mind. He had ar-
ranged an evening screening which
l^vould have placed him in the Para-
mount exchange at the time the
building was bombed.
Speaking of veterans, there's Joe
Butterworth, 16 year old youth, who
has been in pictures 12 years. He's
sure to put pep into the role of the
fresh office boy in "Gentlemen Pre-
fer Blondes."
Charlie Giegerich is handling pub-
licity for "King of Kings" and they
assigned him headquarters in the
star's dressing room. Now Charlie is
waiting for some funny guy to send
in his card with a box of bon-bons
or flowers.
"Sailors, Beware," Stan Laurel's
new comedy is appropriately named,
evidently, for Stan plays the role of
a dumb taxi driver shanghaied on
a liner with his taxi.
Harold Lloyd will hark back to the
days of "The Freshman" in his new
picture he has titled "Speedy," on
suggestion of S. R. Kent. Lloyd's
role in the former picture was that
of "Speedy," sap de luxe of a small
college town.
M-G-M Buys French Story
M-G-M has acquired the rights to
"La Condole aux Chimeras" ("The
Ship of Dreams"), French story by
Maurice Dekobra.
Sydney Cohen Buys in Bronx
Sydney S. Cohen has purchased
the store property at 860-6 Longwood
Ave. in the Bronx from Samuel
Winters.
Call
WAFILMS, Inc.
Walter A. Putter, Pres.
for
Library Stock Scenes
New York Hollywood
130 W. 46th St. 861 Seward St.
Bryant 8181 Gladstone 6115
EDITOR CUTTER
DIRECTOR
Elmer J. McGovern
no W. 48th St. Bry. 9400
New York
STOCK PROGRAMS
PROGRAM COVERS
For
Moving Picture Houses
Joseph Hoover & Sons Company
Market and 49th Sis., Philadelphia. Pa.
WILLIAM FOX PRESEIMTS
THE GAY RETREAT
toith
SAMMY COHEN and
TED Mc NAMARA
The Comedy Team from "WHAT PRICE GLORY"
THEIR FIRST BIG
LAUGH FEATURE
Story by
William Conselman and Edward Marshall
Adapted by
Murray Roth and Edward P. Moran
BEN STOLOFF
Production
BOOKED R O X Y ^^^^ beginnin
at the
THEATRE, N.Y
TE^MS WITH i
LAUGHTER /
/
• ;.
C%f »^«4. i
^p W 6a^^
%
AND '''l'"«/AN
A-lGHrs
L.-,
,m
THE
COAST NEWS BY TELEGRAPH
Completing Cutting of ^^ Uncle Tom^^
"SHOW BOAT" PROBABLY HOWARD'S NEXT— SPENCE TITLING THREE FOR
M-G-M — OLANDO MAKING "KID" COMEDIES- OTHER COAST ACTIVITIES
[PIC riLM HAS BE[N
ONE YEAR IN MAKING
Gigantic task of cutting "Uncle
Tom's Cabin" is nearing completion
at Universal City under direction of
Harry Pollard and his four assis-
tants. According to present plans,
the picture will have its premiere at
the Central, New York, soon after
return of Carl Laemmle, who is
scheduled to arrive there today.
"Uncle Tom's Cabin" has been
over a year in the making and is
one of the most costly films ever
undertaken by Universal. The com-
pany is planning to roadshow the
production, and is reported dickering
with J. J. McCarthy for handling of
the attraction.
Buzz Barton Starts Fifth
Film f or F B 0 Release
Buzz Barton, 13-year old western
star, has started his fifth FBO pic-
ture, "The Pinto Kid," under direc-
tion of Louis King. The cast will
have Hugh Trevor, Gloria Lee,
Frank Rice, James Welsh, Melbourne
Morante, William Patton and Walter
Shumway. '
Chase Comedy Gets Under Way
Charley Chase has started a new
comedy for Hal Roach and M-G-M
under direction of James Parrott.
Edna Marion appears opposite. He
has just completed "Us" under Par-
rott's direction.
Fries Completes Sennett Role
Otto Fries has just finished a feat-
ured role in the last of the Smith
family series for Mack Sennett.
Bruckman Starting New Comedy
Clyde Bruckman is preparing to
start the next Oliver Hardy-Stan
Laurel comedy for Hal Roach.
Roach Going to Training Camp
Hal Roach leaves Oct. 15 for
Washington where he is to spend a
month training with the signal corps.
He is a major in the reserve.
Leonard to Direct "Baby Mine"
Robert Z. Leonard is to direct
"Baby Mine," co-starring Karl Dane
and George K. Arthur for M-G-M.
The cast includes Charlotte Green-
wood, Caroline Rank, Blanche Pay-
son, Garnett Hancock and Louise
Lorraine.
New Kid Comedies
Guido Olando Prod., formed
to produce a series of 12 "kid"
comedies, has completed the
first, "The White Lie."
Spottiswood Aiken has the
leading role. The others are
enacted by children.
Spence Signed to Title
Three M-G-M Pictures
Ralph Spence has been signed to
title "Bringing Up Father" and two
others for M-G-M. When finished
with the assignment, he will return
to New York, and arrange for pro-
duction of a series of new plays.
Agnes Christine Johnson
to Do Talmadge Script
Agnes Christine Johnson has been
assigned to do the script of "The
Woman Disputed," Norma Tal-
madge's next picture for United Art-
ists, which Fred Niblo will direct.
Hecht to Write Another for Kane
Ben Hecht will write a second orig-
inal for Robert T. Kane to be directed
by Allan Dwan. "French Dressing,"
in which Clive Brook will appear,
was the first. Dwan is to make five
Kane films for First National.
Phillips in La Plante Cast
Eddie Phillips has been added to
the cast of "Finders Keepers," Uni-
versal picture starring Laura La
Plante. Johnny Haron is to play
the lead. Wesley Ruggles is di-
recting.
WILLIAMK.HOWARDMAY
DIRECT SHOW BOAT
William K., Howard may be select-
ed as director of "Show Boat," Ed-
na Ferber novel, which Universal
will picturize as a special. The as-
signment is regarded as one of the
year's directorial plums. Screen
rights were secured by Universal for
$100,000, according to the company's
statement. Howard's contract with
De Mille expires in November.
One of the youngest of directors,
Howard's rise among directors has
been rapid. His first big assignment
was "Thundering Hoofs" for Para-
mount. He joined De Mille when
the latter associated himself with
P. D. C.
Rod La Rocque to Star in
"Stand and Deliver"
Rod La Rocque will be starred in
'Stand and Deliver," written for the
screen by Howard Higgins, Sada
Cowan and Jane Murfin. The idea
was suggested by DeMille's ranch
superintendent. Donald Crisp will
direct. La Rocque will not co-star
with Leatrice Joy in "The Blue
Danube," as had been intended.
Miss Joy, however, will make the
picture under direction of Paul
Sloane.
Lew Borzage Assisting
Lew Borzage again is assistant to
Frank Borzage on the director's lat-
est production for Fox, "Lady Cris-
tilinda." which co-stars Charles Far-
rell and Janet Gaynor. Ernest Pal-
mer is cinematographer. Harry Oli-
ver designed the sets and Phillip
Klein wrote the adaptation.
Hilliker-Caldwell Return
Katherine Hilliker and H. H. Cald-
well have returned to the Fox studios
from New York having titled "East
Side, West Side."
"Atlantic City" Is Agnew Scenario
Frances Agnew wrote the scenario
of "Atlantic City," Madge Bellamy's
starring vehicle from Frederica Sa-
gor's story, "Free and Easy." Ar-
thur Rosson is directing the picture
for Fox.
Columbia Signs John Bowers
Columbia has signed John Bowers
for the lead in "The Opening Night,"
which E. H. Griffth will direct.
A Little
from **Lots"
By RALPH WILK
Badger to Direct Clara Bow
Clarence Badger has been assigned
to direct Clara Bow's next picture
for Paramount.
Waters to Make "Under Tonto Rim"
-'Under the Tonto Rim" is to be
directed by John Waters upon his
return from a vacation.
Stone Wiring Adaptation
John Stone is writing the adapta-
tion of "Father and Son," David But-
ler's next directorial effort for Fox.
Hughie Mack in Jannings' Film
Hughie Mack and Michael VisarofT
have been added to the cast of Emil
Jannings' next production.
Richard Tucker Signed
Richard Tucker has been added to
the cast of Irene Rich's next picture.
Hollywood
^ENNIS courts hold full sway
-'- here on Sunday. Sidney R. Buch-
man, the writer, has a popular court
and there may be found Henry Hath-
away, Harry Freed and others.
* * *
Clive Brook, Ronald Col-
man, Philip Strange, Percy
Marmont and Norman Trevor
are among the players who
assemble. Bill LeBaron can
usually be found at Hector
Turnbull's place.
* * *
Our Passing Show: Lewis Mile-
stone and Victor Tourjansky ex-
changing greetings in Russian, at
the United Artists studio; Ruth
Taylor and Alice White strolling
about the Paratnount lot; Josephine
Dunn looking betwitching with a
new switch; Carlyle Blackwell hob-
nobbing with his 14- year old son,
whom he has not seen for six years.
* * *
The beard crop vies with
fruit-growing, on the Coast
We know one actor whose
beard is his fortune and he
gives it diligent thought.
i^ * *
Art Jacobsen is hanging up a
•ecord at the Paramount studio. He
has been assistant director on three
Adolphe Menjoit productions anA
has been assigned to assist Lothar
Mendes, who will direct the next.
* * *
Victor Milner, ace camera-
man, taught Calvin Coolidge
how to use a camera while the
President was Governor of
Massachusetts.
* * ♦
Curtis Benton is still the radio an-
nouncer at the Legion ring, but he
has dropped his baseball activities.
While in the East, his hobby was
coaching cornerlot teams.
* * *
All roads led to the Carthay Cir-
cle, where "Loves of Carmen" will
open today. Dolores del Rio will
have many stars as her guests.
* * *
Dorothy Gulliver has been assign-
ed the lead opposite Hoot Gibson in
"Hey Rube."
If you don't keep up with production you don't keep up with anything
PATHE NEWS WINS
WITH
WORLD SERIES
PICTURES
scoops entire field with first pictures
of season^s great baseball event
At 5:25, immediately after the game, PATHE NEWS had a
comiplete pictorial record of the big event on the screens of
Pittsburgh Theatres, a dazzling exhibition of speed and efficient
organization^
And not only that, but PATHE NEWS was also first on the
screen, THE SAME NIGHT in Chicago and New York and
other key city theatres — with a complete negative sent the
same night by airplane to the Pacific Coast,
It happens too often to call it luck
PATHE NEWS
FIRST ON THE SCENE — FIRST ON THE SCREEN
THE
■^^H
DAILY
Friday, October 7, 1927
Otuy TIPS WWCM MIAN OOUADS FOB SUOWMEN
"After Midnight"
(MrG-M)
Silhouette of city buildings show-
ing a pale yellow moon just clearing
the tops of the buildings was used as
a background for shadow box dis-
play. On one building was the sign
'Cabaret' and on the other building
appeared the sign 'Club.' Both these
signs worked on separate flashers and
were caused to flash alternately. An
illuminated face of a clock with the
hands set at 12:05 was in a high
steeple. In the foreground was a
cut-out of Norma Shearer and Lawr-
ence Gray with title and play dates
written underneath. — C. T. Chapin,
Howell, Palatka, Fla.
"Camille"
(First Nat'l)
Used the hat designing contest, and
3.000 blanks were distributed in an
efifort to get a wide range of publicity.
The blanks contained a hatless Norma
with a list of the awards and the
rules of the contest. The idea was
to design a hat which in the opinion
of the contestant would be the most
becoming to the drawing shown on
the blank. Any color could be used
and as many colors as desired. The
millinery store co-operating in the
tie-up contributed the hats and the
theater paid for the cost of printing
and distributing. — Chas. R. Hammer-
slough, Broadway, Newburg, N. Y.
"The Poor Nut"
(First Nat'l)
Picture was screened for the
Creighton College faculty and they
in turn took 2,000 heralds to be dis-
tributed among the students. As the
students were just beginning to en-
roll for the new term these heralds
were pinned to each registration card.
The lobby was a mass of college pen-
nants; the pennants flying the colors
of Creighton College predominated
with the pennants of Creighton's ad-
versaries giving a different hue to
the display. The marquee and front
also were decorated with college pen-
nants together with three transom
banners for inside lobby made up in
the form of huge pennants with title
of picture written across. — M. H.
Korach, Rialto, Omaha, Neb.
"Swin, Girl, Swin"
(Paramount)
Telegram from Babe Daniels spon-
soring a swimming contest and offer-
ing a silver cup to the winner was
displayed. The swimming meet was
held under A.A.U. rules and members
of the officials' club acted as judges.
F.very amateur girl swimmer in the
citv was eligible to enter the contest
and entrv blanks were sunplied at
both the box ofificc and the city swim-
ming pool. The contest included
three swimming events and five div-
ing events, the winner being the girl
who made the most points, five be-
ing credited for first place in each
event, three for the second and one
for third place.— Chas. H. Amos,
Florida. St. Petersburg, Fla.
Effort to Spread Twin
City Walkout Fails
(Continued from Page 1)
confident they have the strike won.
Minneapolis and St. Paul theaters
have lost but little patronage run-
ning on an open shop basis. The
houses, faced with the necessity of
replacing union operators on 15
minutes notice, find that the public
is little concerned over whether
theaters operate under an open or
closed shop policy, even in this strong
union section, just so long as the the-
aters operate.
Bombing of the Paramount ex-
change, and the throwing of stench
bombs at the Lyric, has led to sta-
tioning of a policeman and fireman
at each theater. An operators school
is being conducted at Finkelstein &
Ruben's Garden, and at a St. Paul
house, so there is little danger of
any sJiortage from that angle. Plenty
of non-union musicians are available,
exhibitors say.
Quite a surprise was handed to
the unions when the city-owned Au-
ditorium went on an open shop basis,
after its manager had told the
ccuncil which runs but few pictures
that under union demands he was
forced to employ four operators,
when two were sufficient.
Unions See Victory in
Fight, Canavan States
' Los Angeles— Union officials are
sure of their positions in labor battles
and the unions will not be defeated
in the showdown which must come
in theaters and at the studios, Wil-
liam F. Canavan, president of the
International Alliance of Theatrical
Stage Employes and M.P. Ooerators.
stated here to the Studio Mechanics
Alliance. Canavan expects to union-
ize the studios.
Missouri and Southern
III. Cites Platform
(.Continued from Page X)
booking, unethical practices of Film
Boards of Trade, threats to build the-
aters by producer-owned circuits in
onposition_ to independent theaters
where exhibitors have refused to turn
their theaters over to them and manv
other abuses will be brought up,"
he savs.
Al Kaufman Gets Schine Post
Syracuse. N .Y.— Al Kaufman has
been annointed central division man-
S9tr of the Schine Enterprises, with
headquarters in Syracuse.
German Making Travel Film
Los Aneeles — Dietrich W. Drever.
owner of the DoerinT Film Works.
Hanover. Germanv. is here with p
cf mnanv rompletinp a travel film of
the Tlnit'-d States and Canada which
will be shown in German school* qnrl
Hieaters and on Nnrth GerrriPn T.Ir.-irf1
stp^mer*. The nirture will be titled
"The Wonderful West."
■Remodel Calvert Th^atpr
Calvert. Tex. — The Oueen is b^in-
Iremodekd and new equipment added.
"Your patrons are in-
terested in the attractions
you have lined up for
the new season. Tell
them about yofur coming
treats in newspaper, her-
ald, circular, and screen
advertising. Such effort
will pay you at the box
office."
Closed Shop for Whole
Phila. Zone Sought
(Continued from Page 1)
now being considered. In addition,
the Musicians Protective Ass'n.,
which has won a $4 weekly increase
from local managers, plans a drive
to force the new scale in all union
houses of the territory. The opera-
tors and stage employes, also will
seek one scale throughout the Phila-
delphia zone.
There will be no let-up in .the
campaign until all theaters are 100
per cent organized, John Colaperte
of the musicians' union, declares if
it is found that a non-union organist
i:. playing in a theater where there
is a union projectionist demands will
be made upon the house to install a
union organist, otherwise the union
projectionist will be ordered out.
I'his same condition will apply where
the situation is reversed, and where
the organist is a union man and the
projectionist, or other employe of the
l.ouse, is non-union.
Fight on Fight Film Law
Seen at Next Congress
(Continued from Page 1)
exhibition of the films. There will
be plenty of lobbying also for com-
plete repeal of the law which is
termed a piece of farcical legislation.
The phraseology of the law has
raised a question as to whether it is
possible to transport films by plane,
auto or other means than "common
carriers." This point is made by New
York exhibitors.
The law forbids interstate trans-
port of "any film or other pictorial
representation of any prize fight or
encounter of pugilists," used for
public exhibition. This would seem
to include still photographs for
newspaper use, although such photo-
graphers move without interference
now.
The law says fight films shall not
be transported through mails or by
any express company or other com-
mon carrier, the latter phrase appar-
ently being a blanket to cover any
case. This blanket phrase, however.
is omitted in the second section of
the law which deals with persons
receiving films. They are forbidden
to receive them through common car-
rier, but the law says nothing about
other means such as planes or autos.
Incorporations
One Manager at Mpls. Pathe Branch
Minneapolis — Walter Liebmann
has been named manager of the
Pathe exchange. Ed Lipson, who
was serving as feature sales manager,
has resigned.
G.M.S. Proves Success
Detroit — Greater Movie Season has
oroved a big success throughout
Michjgan, it is declared by exhibitors.
An essay on "The Music Master"
won first award in a competition in
connection with the event.
Business Drive on Coast
Los .\ngeles — With all theaters of
♦he circuit engaged in a "Way Better
Than Last Year" business drive.
Greater Movie Season is going over
ill Wesco houses.
Fay Barnes Opens Theater
Mertson, Tex. — Fay Barnes hr";
opened the Mertson here.
Fire Destroys Texas House
Eastland, Tex. — The King Tut wa^
t'ltally destroyed by fire of unkno^.i •
origin.
Springfield, 111. — R. C. Amusement Co., 7
W. Madison St., Chicago. To lease, manage
and operate motion picture theaters in Chicago.
Boston, Mass. — Niaprara Theater Inc., Bos-
ton. Capital, $100,000. Incorporators, Jacoli
Lourie and Nathan Pinanski.
Wilmington, Del. — Community Theaters of
America. Capital, $100,000. Incorporators.
A. Toseph de Flore, Clare de Flore, Daniel
De Pace.
Wilmington, Del. — All American Amuse-
ment Co. Capital, $550,000. Incorporators,
M, M. Lucy, M. B. Reese, L. S. Dorset.
Filed by Colnel Charter Co.
Wilmington. Del. — Motion Picture Guild.
Inc. To build and operate theaters. Capital,
500 shares of no par value. Incorporators,
J. M. Frere, J. A. Frere, C. R. Murphy.
Filed by American Guarantee and Trust Co.
Wilmington, Del. — -Theater Equipment Ac-
ceptance Corp. General brokerage and com-
mission business. Capital, 10,000 shares of
no par value. Incorporators, L. Miller, T.
L. Fray, E. B. Stauffer. Filed by Corpora-
tion Trust Co. of America.
Springfield, III.— West Chicago Theater
Building Corp., 53 Depot St., Chicago, 111.
Capital. $10,000. Incorporators, Philip Cart-
nen Archie D. Albee, Robert E. Davis. Filed
by Jesse Marcus, 160 No. La Salle St.
Wilmington. Del. — Principal Theaters
Corp. Capital, $10,000,000.
Jacksonville. Fla. — Ocean Drive Casino
Corp. Dancing pavilions and theaters. Cap-
ital. 1000 shares of no par value. Incor-
porator«, T. J. Southland, Andrew L. Ken-
nedy, J. B. Morford.
Trenton, N. J. — Hillcrest Amusement Co.
To operate theaters in Philipsburg. Capital,
$100,000 and 5000 shares of common stock of
no par value. Incorporators, Ben-amin Ry-
mon Edward Brill Oscar S. Fretz, Wilson
S Fretz. Filed by Willi.im Smith and Smith,
PI ilipsburg.
Prevo Buys Illinois House
West Union, III. — Charles Prevo
has secured complete control of the
Star, in which he had a part interest.
ii
KINOGRAMS
a^
^^S
iSS'^
•o^^
presented the
best
reel"
MOTION PICTURES
TODAY, in its issue of
October 1st, starts a
weekly comparative
appraisal of all news
reels. The first
appraisal ranks
KINOGRAMS
BEST
Member, Motion Picture
Producers and Distrib
utors of America. Inc
Will H. Hays. President
&c{A.LcaXlanaI U tctuAjiA^
THE SPICE OFTHE PROGRAM"
^
EDUCATIONAL FILM EXCHANGES, Inc.
Prtitdent
WePROMIiEDyou-
>YeVe CIViN you
MEMPMI
iTHE
;^<> NEWSPAPER
o/ FILMDOM
ANDWEEKLY ^
FILH DIGEST 4
VOL. XLII No. 7
Sunday, October 9, 1927
Price 25 Cents
^y
Caii Laemmle pi-esents
The GREATEST ACTORonIhe screen!
COMRAO
MAN'S
with Arthur Edmund Carew, Barbara Bed-
ford, Ian Keith, Charles Puffy— based on
the play "Diploma" by Emerich Foeldes.
'A magnificent actor. He
probably will set a new
style in screen lovers"
N. Y. Herald-Tribune
"Veidt scores at Colony"
N. Y. Daily News
"An actor who may compare
with the best of the screen's
character men"
.N. Y. Daily News
"Mr. Veidt certainly can act"
N. Y. World
Conrad Veidt excellent"
N. Y. American
'Conrad Veidt brilliant actor"
N. Y. Times
"A stellar motion picture
player" '
N. Y. Evening World
"An excellent actor" \
N. Y. Evening Journal
On the Lots
Production news is given a
new importance in the daily
page of wired news gathered
at coast lots by THE FILM
DAILY Hollywood staff. Gaus-
man, Wilk and Crowley fur-
nish these day-by-day reports
of activities.
Strictly a NEWSPAPER
ALL the news while it is news, trustworthy, impartial and concise
is the strong foundation on which THE FILM DAILY prestige
and reader interest rest. THE FILM DAILY resorts to no lurid
sensation features, no puiiles, schemes or premiums to stimulate
circulation, content to stand on its character a>id record as
The l^ewspaper of Filmdom
Development
Renewed activity in the equip-
ment field promises develop-
ments which may prove revolu-
tionary. Keep advised of prog-
ress in this or any other field
of the industry through THE
FILM DAILY. I^s important
to your theater and you.
p»*iW*'^'^ Pathe Exchange. Inc.
•^^ w^^mrJL^ De Millf ^Tiinm DirTiioec _ da-t*^^ NEWS f ffij^ \
De Milue Studio pictures - pathe
Pathe;' westerns - patheserials - Pathe'comedies
EGGERS
INCORPORATED
Photo
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DAY AND NIGHT
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Telephone: Columbu* 4MI'2')
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<>HONE STILLWELL 7930
liTHE
7>feHEWSPAPER
oyPILMDOM
ANDWEEKLY
FILM DIGEST
VOL. XLII No. 7
Sunday, October 9, 1927
EttaUuhtd 1918
JOHN W. ALICOATE, Publisher
INDEX
Paci
MORE COMPETITION, by Maurice Kain, 3
FINANCIAL 4
FOREIGN MARKETS, by James P. Cuiimiiyham 5
REVIEWS OF THE NEWEST RELEASES, by Lilian W. Brennan. . . .6-7
THEATER CHANGES FOR AUGUST 8
THE PRESENTATION FIELD, by Charles F. Hynes 8
THEATER EQUIPMENT AND MANAGEMENT, by Michael L. Simmons. 9
HOLLYWOOD HAPPENINGS. Coast News by Telegraph 1011
THE WEEK'S HEADLINES 12
REVIEWS
FAGB
BROADWAY MADNESS 6
COMBAT 6
THE CRYSTAL CUP 6
A GENTLEMAN FROM PARIS.. 6
THE LADY FROM PARIS 6
PAGB
IN A MOMENT OF TEMPTA-
TION 6
A SAILOR'S SWEETHEART. ... 6
THE SMALL BACHELOR 6
SHORT SUBJECTS 7
Ready for the State Right Market
"The Illui of Rimne"
A three reel story depicting the actual life of
a Jewish student portrayed in actual sur-
roundings photographed in ONE of the
THREE existing YESHIVAS (colleges) of
its kind in the world.
Also
Something new and different in scenics, fifty
cities and towns of Poland portraying the
life and environments of its inhabitants.
EVELAND FILM CORP.
171 Madison Ave.
Ashland 2079
NOW IN OUR NEW nOM[
Distinctive
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Drapery
Installations
STAGE SETTINGS
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DRAPERIES
lor
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NOVELTY SCENIC STUDIOS
340 WEST 41 8t ST., N. Y. C
PHONE LACKAWANNA 923S
Frovfi the
Qround Up
CT~ O exhibitors, prospective owners,
^ operators and managers, we oRer
a service so complete that every
conceivable detail of theatre construc-
tion, equipment and management is
cared for to their best advantage.
Years of first hand experience have
fitted our persimnrl to know and
handle theatre problems. A nation-
wide pooling of men, money and ma-
terials, under centralized control,
enables us to purchase at rock bottom
prices, to distribute quickly and eco-
nomically through 31 points of van-
tage, and to give our clients the
benefit of every saving thus enjoyed.
Architectural, engineering and sales
services are some of the other ad-
vantages we place at your disposaL
And back of all, a spirit of Genuine
Cooperation with all interested in the
success of the theatre industry.
ISlational Theatre
Supply Company
Offices in all Principal Cities
It will pay you to Know and Use our
unusual service facilities.
We stand back of all merchandise we
distribute and all service we furnish.
(3899A)
Sunday, October 9, 1927
Every EXHIBITOR reads production NEWS
Every EXECUTIVE reads production NEWS
Every SALESMAN reads production NEWS
Every ADVERTISING MANAQER reads production NEWS
Every INDEPENDENT BUYER reads production NEWS
Every CRITIC reads production NEWS
Every PRODUCER reads production NEWS
Every FOREIGN BUYER reads production NEWS
Every DIRECTOR reads production NEWS
in fact
EVERYBODY who is ANYBODY in motion pictures
reads
Production News
FROM THE COAST
A FULL PAGE
BY TELEQRAPH
EVERYDAY
IN
THE FILM DAILY
iTHE
J^<> NEWSPAPER
o/'FILMDOM
AHDWEEKLY
FILM DIGEST
VOL. XLII No. 7
Sunday, October 9, 1927
Price 25 Cents
TWO MORE COMPLAINTS
VS. INDUSTRY flL[D
Canon Chase Makes First
Move for U.S. Control
of Industry
Washington — First effort to secure
Federal regulation of the industry
has been taken by Canon Scheafe
Chase, "reformer," in filing with the
Federal Trade Commission comijlaint
against Will H. Hays and fellow of-
ficials of his association. Paramount,
M-G-M, First National, United Ar-
tists. Fox, Universal, Pathe, FBO,
Warners, Educational, Film Boards
of Trade and arbitration boards in
32 zone centers, Halsey, Stuart &
Co., Shields & Co. and Edward B.
Smith & Co., bankers. He will fol-
low up this action by reintroduction
of the Federal censorship bill.
The attack, one of a series against
(CoiUiiiucd on Page 12)
Laemmle in from Europe;
Harris of "Cinema" Here
Conditions in Europe are generally
si-tisfactorv Carl Laemmle told THE
FILM DAILY upon his return from
Europe Friday. "Universal is
strengthening its position in various
territories. "
Laemmle will attend the opening
of the Universal theater in Brooklyn
Sunday night, probably the premiere
(.Continued on Page 12)
"U" Gross $14,992,293
for Six Month Period
Gross income of Universal Pic-
tures Co. Inc., for six months ended
May 7, 1927, amounting to $14,992,-
293 was slightly in excess of that for
the six months ended May 8, 1926,
when it amounted to $14,773,535. Net
profits available for dividends, after
provision for Federal income taxes,
amounted to $543,814 in the 1927
period and to $725,843 in the same
period of 1926. After provision for
preferred stock dividends, such profits
were equivalent to $1.46 per share on
(Continued on Page 12)
Orpheum Plans Denver
and Salt Lake City Houses
Theaters are to be built at Den-
ver and Salt Lake City by the Or-
pheum circuit. Each house, it is
understood, will cost around $1,000,-
000. Sites now are under considera-
tion.
Junking Uniform Contract will be
Sought by Conn. Exhibitors at Parley
Spreading ** Poison*'
Spreading of "poison" to insinuate that the Trade Practice Con-
ference which opens Monday in New York under auspices of the
Federal Trade Commission is a set-up, already is under way. These
under cover insinuations seek to make it appear that the Hays or-
ganization plans to steamroller the conference, and that exhibitor
delegates have been hand-picked.
As the government is not paying expenses of delegates, it is
being surreptitiously stated that the Hays office is "paying the way"
for delegates.
This is denied emphatically by the Hays organization, which
states its only connection with the delegates was the providing of
the machinery by which the representatives might be chosen. Ex-
hibitor members of the arbitration boards did the actual work of
selecting the delegates.
N. Y. EXHIBITORS GET
SUBPOENA IN PROBE
Subpoenas were issued yesterday
by U. S. Atty. Tuttle ordering
Arthur Kauffman and the owners of
t^.e Grand Opera House, 8th Ave.
and 23rd St., and the Willis, at Willis
Ave. and 138th St., to appear before
the Federal grand jury for question-
ing on where they obtained the pic-
tures of the Dempsey-Tunney fight
(Continued on Page 4)
$2,000,000 SEEN AS
3rdQyARTERPARA.NET
Paramount rentals are 23 per cent
in excess of rentals in the correspond-
ing period a year ago. "The Wall
St. News," reports in predicting that
net income of the companv for the
third quarter will be over $2,000,000.
This compares with $1,052,829 in the
same period last year.
After deducting preferred dividends
(Continued on Page 12)
More Competition
PARAMOUNT. Pathe and Universal announce they will make
available regtilar releases for home projector use.
Let the significance of this sink in. It means that to the
mounting thousands of amateurs who are turning their attention
more each day to home-made pictures, entertainment features —
the bait by which the exhibitor attracts that same public to his
theater — are being marketed at a nominal price. It is true, of
course, that the sul:)jects so released to this new clientele have
long since played theaters. This fact however, does not de-
tract one iota from a basic principle which this industry should
ol)serve to the letter .
The place in which the public should see dramatic attrac-
(Continued on Page 4)
Hollywood on pages 10 and 1 1 today
New Contract Needed is
to be Contention of
Delegates
Xcw Haven, Conn. — Junking of
the uniform contract and adaptation
of a new agreement "based on the
rights and equities of both parties
concerned" will be sought by Con-
necticut theater owners at the Trade
Practice Conference which opens
Monday in New York.
This is the statement of Edward
G. Levy, secretary of the state ex-
hibitor association, following a dis-
cussion of grievances to be aired.
Levy will accompany Joseph L.
Shulman, Rivoli theater, and Joseph
Walsh, also of Hartford, to the con-
ference.
Connecticut exhibitors do not want
amendment of the present uniform
contract. They want it declared in-
valid and a new contract drawn up
(Continued on Page 12)
12 Advisors to Accompany
Philadelphia Delegates
Philadelphia — Delegates from this
territory who will attend the Trade
Practice Conference Monday will be
bulwarked by an advisory committee
of 12, named by the eastern Pennsyl-
vania and southern New Jersey and
Delaware exhibitor unit. Lewin Pi-
zor and Elliott J. Goldman, Phila-
(Continued on Page 12)
Amusement Crafts Plan
One St. Louis Union
St. Louis — Plans for the organiza-
tion of an Amusement Trades Coun-
cil are under consideration.
The proposed body would include
musicians, operators, electricians,
stagehands and other organized
amusement crafts.
Fifteen crafts with a total mem-
(Continued on Page 4)
Keaton Deal Pending
Buster Keaton is in New York to
negotiate a new contract with Joseph
M. Schenck.
Wesco in Pendleton
Pendleton, Ore. — Wesco has taken
over the Rivoli and Alta here from
Guy Matlock.
PAILV
Sunday, October 9, 1927
TO. XLII No. 7 SniHlay. Oct., 9 1927 Price 25 Cents
JOHN W. ALICOATE
Publisher
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Filin
Folk Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Bisiness and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York, N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday,
New York. Hollywood, California— Harvey
E. Gausman, Ambassador Hotel: 'Phone,
Drexel 7000 and Washington 9794. Londoi^—
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London, W. I. Ber-
lin—Lichtbildbuehne^Friedrichstrasse^_225.
Financial
More film stocks were active yesterday
than in many days previous, though no out-
standing trades or fluctuations marked the
day's business. Eastman gained a full pofnt
on a negligible turn-over.
High Low Close Sales
*tAm. Seat. Vtc 47
*tAm. Seat. Pfd 48
♦Balaban & Katz 607A
*Bal. & Katz Vtc 73^4
Eastman Kodak ..126 126 126 10
tFilm Inspection.. 5% SVs S'A 100
First Nat'l Pfd... 100 100 100 100
Fox Film "A" SSyi 68 68 1,000
tFox Theaters "A" 18;^ 18!^ iS'A 100
Intern'l Project 10 10 10 100
Loew's, Inc 54J4 54 54^ 2,000
*ttLoew'3, 6s 41ww 104 ....
ttLoew's,6s41x-war 100'/^ 100'4 10054 6
M-G-M Pfd 24^ 24% 24% 600
M. P. Cap. Corp.. 8 8 8 800
*Pathe Exchange 4%
tPathe Exch. "A". 23}i 23^ 23f^ 100
♦ttPathe Exch. 7s37 94
Paramount F-P ..109J4 10854 109 6,400
'Paramount Pfd 122^ ....
ttPar.Bway.5j4s51.10m iOl'A \Oi'A 14
*«Roxy "A" 38 35
**Roxy Units 41 38
**Roxy Common ..12 10
Skouras Bros 40 40 40
.Stan. Co. of Am.. 65?^ 65 65
tTrans-Lux Screen 3% 37A 3Ji 100
*tUniv. Pictures 30 ....
Univ. Pict. Pfd... 99'A 99 99 40
Warner Bros. ... 18!4 17^^ 17^ 1.200
Warner Bros. "A" 29yi 27^ 27% 1,800
•Last Prices Quoted **Bid and Asked (Over
the Counter)
tCurb Market ttBond Market
NOTE: Balaban & Katz is listed on the
Chicago Board; Skouras on the St. Louis
Stock Exchange and Stanley in Philadelphia.
When you think of
INSURANCE
you are thinking of
S T E B B I N S
Specialists in Motion Picture
and Theatrical insurance for
the past twenty yeart
Arthur W. Stebbins & Co., Inc.
1540 Broadway N. Y. C.
Bryant 3040
More Competition
{Continued from Page 3)
tions in motion picture form should be the theater.
The reactions to be felt from this new sales practice are
yet to be learned- There are some who are of the opinion that
a plan such as adopted by the three organizations mentioned
previously will sharpen the appetite of the amateur who dabbles
in home-made production and thus influence him to visit his
picture theater more often. We do not concur.
We see little difference between an exchange selling a the-
ater or a town hall in direct competition with a theatrical ex-
hibitor this new idea. Both will tend to keep patronage out of
the theater. The business relationship between distributor and
exhibitor should be most clear cut in an issue of such potential
importance.
Regardless of whether or not the trade will agree with the
editorial stand taken herewith, it is urged, and strongly so, that
a most careful check be maintained in order to ascertain defi-
nitely and with a complete absence of speculation whether or
not regular theater business is hit.
Regarding "Has Beens"
Chester Bahn, picture critic on the Syracuse Herald, dashes
oi¥ a very interesting Sunday page. His stuff carries a good
deal of zest and evidences of a generous sprinkling of gray mat-
ter. For instance, rambling on new blood, has beens and the
like, he makes this suggestion :
"I am more than half convinced that the critical revolt,
and fan rebellion, too, may be safely attributed not to fa-
miliar screen faces but to formula plots, stereotyped char-
acterizations and bromidic story treatments. Mentally be-
fogged by the screen fare they have been fed, picture patrons
have singled out the player as their target, permitting the
real menaces to slip by.
"Coming down to cases, isn't it a fact that the fall of
a favorite is due, nine times out of ten, to his or her appear-
ance in a string of poor pictures? Few players, mighty few,
are blessed with sufficient art to emerge triumphant, by
virtue of their performance, from a faulty story.
"What the movies need more than an influx of Marma-
dukes is a sincere effort to salvage the favorites wrecked on
the shoals of formula plots, stereotyped characterizations
and bromidic story treatments."
There is a good deal in what Bahn writes.
KANN
Lieber Here
Robert Lieber, chairman of the
board of First National, is in New
York from Indianapolis.
N. Y. Fire Prevention Week Set
Fire prevention week, Oct. 9 to
1, has been proclaimed in New York
by Gov. Smith.
BROOKS
THE NAME YOU GO BY
_ WHEN YOU GO TO BUY
COSTUMES
GOWNS AND UNIFOR.IMS
I4J7 BWAY. NY TEL. 5580 PENN.
ALSO 25,000 COSTUMES TO ort^-r
TIFFANY PRODUCTIONS, Inc.
1540 BROADWAY
N. Y. C.
44
Announce
that they have in the course of
production a motion picture entitled
The Haunted Ship
All Rights Protected
»»
Amusement Crafts Plan
One St. Louis Union
(Continued from Page 3)
bership of 5,000 workers have al-
ready formed a tentative council
headed by William Brandt, business
agent for the Cigarmakers Union,
and David Kreyling, secretary of the
Central Trades and Labor Unions.
The purposes of the new body, ac-
cording to Kreyling, are to obtain a
better understanding between the va-
rious crafts and their employers and
the settlement of all disputes through
arbitration. He also stated that an
effort will be made to organize all
employes of amusement places.
New York Exhibitors Get
Subpoena in U. S. Probe
(Continued from Page 3)
which they are showing. Tuttle
slated that the theater men may be
field as accessories after the fact in
the violation of the law forbidding
transportation of fight films, from one
state to another. He intends to hail
everyone connected with the showing
of the pictures before the Grand Jury.
Dark During Funeral
Sunday matinee at the Warner the-
ater has been cancelled in respect to
Sam Warner, whose funeral takes
place at Los Angeles, Sunday after-
noon.
i
MOTHERHOOD [
ROAD SHOW I
The World's most human photoplay. |
Breaking Box Office records every- |
where. i
STATES CINEMA PROD. CORP. I
729 7th Ave., N. Y. C. I
The PEP of the PROGRAM
/■RODUCINC - O/STRIBUTINC;
Novelty Short Subjects
To EXCHANGES and THEATRES
"V^ 72') StVtNTH AVI;.. N1;W VclUK *.
' Svenjone Q/^
ft
Wherever
[ , you go —
JJ Plaza Hotels
lif are famous.
■Vi — In Boston
-in New York
-in London
Also in
^Hollywood
tf • the
rHOllrVWOC D
PIAIA
Hollymod, Califoi
5^
RAPID STRIDES ARE BEING
MADE IN THE FOREIGN
FIELD. KEEP POSTED
THROUGH "FOREIGN
MARKETS"
Foreign Markets
NEWS FLASHES FROM FILM
CENTERS ALL OVER THE
GLOBE: MELBOURNE.
LONDON, BERLIN.
I'ARIS
By JAMES P. CUNNINGHAM
Kodak-Pathe Forms 2 Units,
Launching Expansion Plans
Expect BritishWill Cooperate
With U- S. if Quota is Passed
New Companies to Operate
in Switzerland and
Holland
Piiris — Dctinilcly lauiKliiiig a loiig-
coiitciiiplatcd program, the combined
raw stock interests of Societe Tran-
caise Kodak-Pathe have organized
two subsidiary companies to operate
in Holland and Switzerland. Both
will distribute product made at the
X'incennes plant, where the crew is
working 24 hours a day. Another
factory will be built.
Further developments of the Ko-
dak-Pathe merger, consummated in
.September after months of negotia-
tion, reveal that Pathe-Cinema, or
the French Pathe group in Kodak-
Pathe, will secure 49 per cent of all
profits received from the three divis-
ions, F-rcnch. Dutch and Swiss, after
having received in return for its sup-
port of the merger, a sum represent-
ed by 6 per cent cumulative preferred
shares, dividends of which are ' un-
derstood to be guaranteed by the
Kastman Kodak Co. of Rochester.
The combined interests originally
formed the Societe Francaise Kodak-
Pathe, listing capital of 100,000,000
francs. About 10,000,000 francs were
subscribed by Kodak, Ltd., of Lon-
don, a subsidiary of the parent Ko-
dak company, and 47,250,000 francs
were placed on sale.
M-G-M Buys Series of
, Shorts for Australasia
Sydney — Harry B. Parkinson, Brit-
ish producer-director, has sold a ser-
ies of 12 one-reelers, "London After
Dark," and 12 two-reel "Cameo
Operas," to M-G-M for distribution
in Australasia.
Parkinson is now in London nego-
tiating for production of another ser-
ies.
Ideal Buys New Series
London — Rights to "Ghosts of Yes-
terday," series of two-reelers, have
been purchased from JefTfrey Ber-
nerd, by Ideal Films, Ltd., for United
Kingdom.
Move Against Bill
London — Exhibitors in Great
Britain are being invited by the
Provincial Entertainment Pro-
prietors' & Managers' Ass'n to
sign a petition to the House of
Commons, not to grant a third
reading to the Cinematograph
Films Bill.
The petition, in part states
that the bill, if passed, "will de-
prive us of the free choice of
films for our programs, and in
doing so, will interfere seriously
with our endeavor to meet the
wishes and tastes of the pub-
lic."
American Invasion of French Theater Field
Helpful to the Industry in That Country
Paris — Invasion of the theater field in France by American
interests has proven a boomerang to the trade in general and, con-
trary to the attitude adopted by the English, there have been few,
if any, complaints registered by exhibitors because of the added
competition.
French exhibitors are watching operating activities of American-
controlled houses, in order that they may learn up-to-date methods.
Paramount and Loew-M-G-M have been the most active in
theater acquisitions. Paramount is building one big house, while Loew
obtained a footing on French soil through purchase of an interest
in the Gaumont chain, operating two of Paris's largest cinemas, the
Gaumont and Madeleine.
GERMANY 'yNINraRM[D'
Of ENGLISH PRODUCT
By EKSBST W FREDMAX
Editor -The Daily Film Renter"
London — Germany has not seen
more than one British film in the
past 12 months. This startling dis-
closure was made during a recent
trip to Berlin, where only 16 Eng-
lish-made features have been screened
since Jan. 1. 1924.
Most German film men are I'lU'rely
ignorant of the product which Eng-
lish producers are making, while
others refuse to dicker with the lat-
ter because of high prices, which are
asked, it is said, because British dis-
tributors have no knowledge of for-
eign trading conditions.
Ufa Official Urges "Pan-
Europeanism" in Pictures
Budapest — Consul Marx, an official
of Ufa, at a banquet here, urged
'"Pan-Europeanism" in films which,
he said, must balance the invasion of
American films.
Marx' discussion created great in-
terest in the Central European trade,
many accepting his remarks as
strange especially when his colleague,
the new Ufa chief, Ludwig Klitzscii.
has been emphasizing the friendsii'p
between Ufa and .-Xmerica.
niontli'^.
Promoting So. American Films
Los Angeles — Carlos Francisco
Borcosque of Santiago, Chile, is here
to promote the making of pictures
based on historical and fictional South
,'\merican data that will prove pop-
ular in Latin-.-Kmerican countries. He
states that films now being produced
with a South American "atmosphere"
appear ridiculous to intelligent na-
tionals of South American countries.
Mary Alden Back from Abroad
Marv Alden has returned from Eu-
rope where she has been for 14
RUSSIANS ENLARGING
STUDIO EACILIIIES
Moscow — The Russian Gov't stu-
dio in Azerbaijan, which heretofore
has been w'orking along primitive
lines, is being enlarged and moden
ec|uii)nient installed. Recent agree-
ments made between German and
Russian interests, calling for produc-
tion in this country, undoubtedly
prompted enlargement of studio fa-
cilities. Cooperative deals with other
countries are pending.
Educational pictures occupy ;in im-
portant place in production activi-
ties, due to the insistence of Soviet
authorities that children see films of
this type.
To Change Policy of
British Phonofilms Co.
London — J. W. Schlesinger's en-
trance into afTairs of the Phonofilm
company, brought about by his pur-
ciiase of a large financial interest,
v.ill result in a radical policy chani'"
f^r the company. A search is now
being made for property in London,
or suburbs, on which will be erected
new studio buildings.
P.eginning immediately, the com-
pany will concentrate on topical sub-
jects.
New Mexican House
Xueva Rosita. Mexico — A conces-
sion has been granted by the Coa-
huila State government for the con-
struction of a new building here. The
building will be used for motion pic-
tures, theatrical performances, box-
ing matches, etc.
Stiller Leaving for Sweden
.\Iaurit7. Stiller, who has secured a
five weeks' leave of absence from
Paramount, intends to leave for
Sweden this week. He has just com-
pleted direction of Emil Jannings' in
"The Street of Sin."
May Produce for American
Firms in Return for
Outlet Here
London Tiiere .>eems to be no
(|iustion in the minds of the trade in
(ireat Britain as to the passage of
the proposed quota in sonje form or
another, and because of this belief,
many producing-distributing organi-
zations have adapted the attitude of
"1 will make pictures for you to
satisfy your quota recjuiremcnts, pro-
vided you distribute my product in
America."
There is speculation as to what the
reaction of the quota would be in
international trading, insofar as the
British are concerned. .Mthough a
wide-open outlet in America has al-
ways been desired, many British
firms are already analyzing their
prospects in other foreif" countries.
"Kontingent" facilities of Germany
have been practically cornered by
American interests. Only a certain
number of outside films can enter
Germany and that quantity is now
being supplied through German-
.A.merican agreements. Tliis creates
a problem for British producers. In
France, however, the situation is dif-
ferent. There is no quota there and
the l-.nglish can bargain with French
companies on a reciprocal basis.
Nordisk Will Concentrate
on German Markets
Berlin — Nordisk Films, one of the
old line Scandinavian production
companies, will hereafter concentrate
on the German market, making about
eight features yearly for that field.
Production starts in a month.
Grasso Plans Hawaii Film
.\lfred Grasso, head of American
Eagle Prod., is preparing his next
feature which will be based on a le-
gend of Hawaii and will be produced
in the islands, with a cast of natives.
RICHMOUNT PICTURES, Inc.
723 7th Avenue New York City
D. J. HOUNTAN, Prw.
Exclusive foreign represen-
atives for Rayart Pictures
Corporation and other lead-
ing independent producers
and distributors.
Cable Addresa: RICHPICSOC. Parte
Cabl* Adreai: DEIUAT, Londxm
Cable Addreaa: RICHPIC. N. T.
Exporting only the best in
Motion Pictures
^^
THE
'^73^
DAILY
Sunday, October 9, 1927
"The Crystal Cup"
First National Length: 6386 /*.
DISTINCTLY DIFFERENT
FROM THE USUAL RUN OF
STORIES. SPLENDID ACTING
AND SMOOTH DEVELOPMENT
ADD TO THE ENTERTAIN-
MENT.
Cast Dorothy Mackaill handles
the role of a swaggering man hater
in fine style. A bit extreme in some
of her costumes but the mannish at-
tire becomes her. Jack Mulhall in
a restricted hero role. Rockliffe Fel-
lowes excellent, as usual. Others
Jane Winton, Edythe Chapman,
Clarissa Selwynne.
Story and JPrcduction. .. .Dramatic
romance. The*-" is a refreshingly
new story in "The Crystal Cup," or
if the idea isn't brand new, certainh-
the treatment accorded it is distinc-
tive and thoroughly absorbing. Thi
direction of John Francis Dillon is
first class, the cast esneciallv ca'V'b
and the production excellent. What
more could be asked? The theme is
of a girl who, throun^h an incident of
her childhood, grows to womanhood
hi.ting men. She wears mannish
clothes and shuns the society of men
until, to protect her name, she mar-
ries an author, on a "friendship" ba-
sis. Then she finds herself in love
with a young doctor. How the story
arrives at a solution is interesting, as
well as dramatic.
Direction John Francis Dillon;
very good.
Author Gertrude Atherton
Scenario Gerald Dufify
Photography . . Jas. C. Van Trees :
good.
"Broadway Madness"
Excellent-State Rights
Length: 6945 ft.
SUITS THE BOX OFFICE OF
THE EXHIBITOR PLAYING TO
THE AVERAGE NEIGHBOR-
HOOD TYPE OF AUDIENCE.
STORY WITH CABARET AT-
MOSPHERE WILL INTEREST
THEM.
Cast. .. .Marguerite De La Motte
a gold digger who weakens when
love steps in. Donald Keith the
rather good looki"^" -"ason. Thomas
Ricketts a gay old dog and others
Betty Hilburn, George Cowl, Louis
Payne, Robert Dudley.
Story and Production. . . .Romans
The home folks like a little yarn of
this kind — the jaz?, baby from Broad-
way who hits it for the free and easy
and makes a grand stand ])lay for a
fortune only to weaken when love en-
ters the game. No sir, M^'''
couldn't carry on with her perfidy
once she fell for the good looking
country swain. She just confcs'^fd
and hit back for the city. But the
lad arrived at the station before the
daily train pulled out and the two
headed back for the farm and happi-
ness. It goes over with the avc-
age neighborhood crowd, this girl
from the white wav kind of yar" '-
reformation and the business of set-
tinig down to regular home life. It's
adequately presented and nicely acted.
Direction Burton Kinf^: fair
Author Harry Chandlee
Scenario Harry Chandlee
Photography Art Reeves; good
Adolphe Menjou in
"A Gentleman of Paris"
Paramount Length: 5927 ft.
CLEVERLY HANDLED COM-
EDY WITH MENJOU IN AN-
OTHER OF HIS INIMITABLY
FINE PERFORMANCES. STORY
SLIGHT BUT WHOLLY ADE-
QUATE.
Cast. .. .Menjou always the misun-
derstood gallant who commands the
spectator's undivided attention — and
syinpathj'. Given an excellent sup-
porting cast that includes Arlette
Marchal, Ivy Harris, Shirley O'Hara,
the very capable Nicholas Soussanni,
Lawrence Grant, Wni. B. Davidson.
Story and Production. .. .Comedy
drama from "Bellamy the Magnifi-
cent". Harry D'Arrast. responsible
for the very entertainino- "Service for
Ladies" has turned out another thor-
oughly agreeable diversion in "A
Gentleman of Paris," a picture that
does not boast of perhaps as much
subtlety as the previous one nor as
good a story, but one that will prove
wholly enjoyable to the legion of film
patrons and Menjou fans in particu-
lar. Here again he is the fastidious
Frenchman, a hcartbreaker, but with-
al a gentleman to the last letter. An
affair with his valet's wife leads hv
devoted servant to play a trick on
the master but a clever ruse cancels
the revenge plot and saves the day
for the debonair hero.
Direction Harry D'Arrast;
many clever bits.
Author Roy Horninian
Scenario Benj. Glazer
Photography Hal Rosson ;
very good.
"A Sailor's Sweetheart"
Warners Length: 5685 ft.
COMEDY BUILT ALONG
LINES OF BEDROOM FARCE
RATES JUST FAIR WITH
WORK OF FAZENDA AND
COOK GETTING A FEW
LAUGHS.
Cast. .. .Louise Fazenda and Clyde
Cook are the comedy team who work
hard in a story that grows monoto-
nous with repetition. John Miljan
is too good a heavy for farce comedy.
Others Myrna Loy, William Deniar-
est, Dorothea Wolbert.
Story and Production. .. .Comedy.
Starts out with the romance of a
spuister on an ocean liner with a
sailor. Louise Fazenda goes the limit
with a homely make-up and manages
to build a good comedy characteriza-
tion. But she is handicapped by a
story that moves along a common-
place groove, and is characterized by
repetitious action. This is no fault
of the director. It is all in the story
construction. Clyde Cook lends the
real interest in the proceedings with
a characterization of a boob sailor
that is the outstanding feature of the
production. Clyde is good, and gets
laughs from otherwise flat situations.
Most of the footage is in a bedroom
farce atmosphere that plays a hand-
cuff gag till it grows monotonous.
Direction Lloyd Bacon;
fair.
Author George Godfrey
Scenario Harvey Gates
Photography Frank Kesson;
good.
"The Small Bachelor"
Universal-Jewel Length: 6218 ft.
COMEDY PURSUIT THAT
ENTAILS A ROUND OF FAIR-
LY HILARIOUS COMPLICA-
TIONS BUT THE PICTURE IS
TOO LONG FOR THE NUMBER
OF LAUGHS.
Cast. .. .Especially well assembled
and made up of players all skilled in
their particular line of characteriza-
tion. Andre Beranger the romantic
artist and Barbara Kent his sweet-
heart. Lucien Littlefield, a henpeck-
ed husband and Vera Lewis his
hounding spouse. Others include
Ned Sparks, Carmelita Geraghty,
Geo. Davis, Wm. Austin, Gertrude
Astor, Tom Dugan.
Story and Production. .. .Comedy.
The story moves along at a fast clip
and includes a series of amusing com-
plications that include those ever
popular comedy pursuits with the
action very much of the belter skel-
ter order. It is too long, but that
could still be remedied by judicious
cutting. The plot deals with the ef-
forts of a society woman to marry
her daughter to a fortune-hunting
lord but the girl has her heart set
on a young artist. While Molly is
planning her wedding to the artist
her mother and the titled fellow are
plotting to prevent it. They succeed
in causing a temporary postponement
but after a round of complications
the lovers are united.
Direction Wm. Seiter;
good but again uses too much footage
Author. P. G. Wodehouse
Scenario John Glymer
Photography. .Arthur Todd; good.
"The Lady from Paris"
Aywon-State Rights
Length: 5900 ft.
VERY CRUDE AFFAIR. IM-
PORT THAT RATES WELL BE-
J OW THE AVERAGE CURRENT
DAY FILM. INFERIOR IN
PRACTICALLY EVERY RE-
SPECT.
Cast.... It's a shame that they've
done to lovely Vilma Banky — or,
rather, it's wonderful what they've
done for her in recent productions.
Poor photography and outrageous
clothes about ruin her in this. Ern-
est Reicher fairly good as a master
crook.
Story and Production .... Crook
melodrama. The offering is inferior
in almost every angle although there
is the suggestion of a not altogether
dull melodrama in the basic idea of a
crook who conducts his thievery
business on a very profitable basis
through the means of quick changes
that disguise his identity. But the
treatment accorded it, the produc-
tion, general presentation, and act-
ing preclude any possibility of satis-
fying entertainment. The photo-
graphy is wretched. Vilma Banky is
an American girl traveling abroad
who meets up with a notorious crook
and eventually is instrumental in
bringing about his capture.
Direction Manfred Noa;
very poor.
Author Not credited
Scenario Not credited
Photography Not credited;
terrible.
"In a Moment of Tempta-
tion"
FBO Length: 5665 ft.
GOOD PROGRAM PICTURE.
MISLEADING TITLE MAY SUG-
GEST SENSATION THRILLER
WHEN THE PICTURE IS
WHOLESOME LITTLE DRA-
MATIC ROMANCE.
Cast. .. .Charlotte Stevens pleasing
as the little girl railroaded to jail by
a faithless pal. Cornelius Keefe the
believing hero. Kit Guard the good
old standby who clears the little gal's
name. Tom Ricketts good.
Story and Production. . . .Romance.
With such a title and the name of
Laura Jean Libby added to it there
isn't a doubt but that a lot of folks
are coming in prepared for a fine
hour of sensational business. They're
bound to be disappointed. But the
crowd who will enjoy a good clean
romance with enough drama and
comedy to balance it nicely, had bet-
ter be informed that the title is mis-
leading, as well as the posters that
announce the picture. The story has
to do with a cute girl whose crook
sweetheart frames a theft on her and
departs. How she finds her way in-
to the heart of a kindly old in\alid
who adopts her and the manner in
which she wins a good looking chap
for a husband furnishes good enter-
tainment.
Direction Philip Carle :
satisfactory.
Author Laura Jean Libby
Scenario Not credited
Photography Mack Stengler:
good.
George Walsh in
"Combat"
Pathe Length: 5100 ft.
HAPHAZARD CONSTRUC-
TION AND CARELESS DIREC-
TION PRECLUDE POSSIBILI-
TIES OF SUSTAINED INTER-
EST OR GOOD SUSPENSE IN
THIS MYSTERY YARN.
Cast .... George Walsh the never-
say-die hero and Bradley Barker the
bearded mystery man of the tropical
island. Claire Adams and Gladys
Hulette compete for hero's affections.
Dex Reynolds fair as hero's double-
crossing uncle.
Story and Production. . . . Mystery.
Someone slipped up on this one very
badly. They- had a fair enough story
to work on, one that should have
sufficed for an average program pic-
ture, but the development is so hap-
hazard and unconvincing that it
isn't likely it will hold the attention.
The production end shows lack of
care also. A "prop" palm placed at'
the water's edge, for instance, is sup-
posed to be sufficient to create a
Florida island atmosphere but the
scene looks like any spot along Long
Island. The acting is weak and un-
convincing. The attempt of hero's
uncle to have him bumped off on a
mysterious island by a derelict in-
habitant fails and hero regains his
rights to a valuable patent.
Direction Albert Hiatt; poor
Author Wm. B. Laub
Scenario Not credited
Photography ..Marcel Le Picard;
fair.
Sunday. October 9. 1927
— .gBg^
DAILY
Short Subjects
"Under Colorado Skies"
Fox Variety
The Beautiful West
L'ype of production....! reel Variety
"Out where the west beRins"
they've got some mighty gorj^cous
scenery. Everybody kntnvs about it
but this Fox Variety brings you the
real goods in a wholly delightful
reel containing all the points of in-
terest of which Colorado boasts so
many. Photography is excellent and
the scenes includes views of the Na-
tional Park and other natural won-
ders as well as the metropolitan life
of the state's capital. Denver. Good
number for any program.
"The Second Honeymoon"
Henry and Polly Series — Pathe
Sauce for the Married Folks
Type of production
2 reel domestic comedy
This is the second episode in the
turbulent life of Polly and Henry as
depicted by Taylor Holmes and Leah
Baird, both of whom know how to
troupe. Married folks will undoubt-
edly find in tiiis miniature cross sec-
tion of a young married couple's jdo-
mestic ailments, a line or two on
how to keep the dove of peace safely
at the hearthside. A misapprehen-
sion of, first, the husband's conduct
with his stenographer, and then, the
wife's attention to several eligible
young bloods, leads both to get away
from it all by trying a second honey-
moon. A pretty comedy in back-
grounds, social atmosphere and
theme.
"Seeing Stars" — Mermaid
Educational
Studio Fun
Type of production. . . .2 reel comedy
George Davis wins a Funny Face
co'.tQSt ill his home town, and jour-
^y.'?%s to Hollywood to show Harold
^''Llovd and the other big funmakers
how it really should be done. The
studio manager gives instructio'^'- to
the staff to give George "the works."
They start to treat him rough, but
George is so dumb that he beats them
to it by mussing everything up and
almost wrecking the studio. His an-
tics contain genuine comedy values,
and George just naturally looks goofy
anyway, so that the offering s^is^ies
up as a real laugh-maker. Stenhen
Roberts directed, and made a good
job of it.
"The Law Rider"
Texas Ranger-Universal
Nothing New, but Good
Type of production. .2 reel Western
There's not an iota of an->- of the
material in this one that hasn't been
used and reused to distraction before,
but despite the commonplaceness of
story, the action is so well pepped up
with hard riding, a smashing fist
fight, and cheerful good looks of the
lovers — that it is quite likely to please.
Fred Gilman has lots of personalitv.
and the girl, name not given — will
take some tall beating for facial
"IT."
"She's a Boy"
Big Boy — Educational
Weak Ofjcring
Type of production. .. .2 reel comedy
Opens with a social welfare work-
er telling a grouchy war profiteer
why he should adopt a war orphan.
Then the action switches to trench
warfare where we see Big Boy as
the orphan getting mixed in the ex-
citement along with a doughboy who
befriends him. The baby comedian
loses out in this one, for he is given
nothing particularly funny or inter-
esting to do. With a natural draw-
ing card like this kid, it is remarka-
ble that they won't take time to fit
a real comedy around him. Ciiarles
Lamont directed, which is hard to
understand, for Charlie knows how
to build these short comedies for the
real laughs.
"The Iron Derby"
Whirlwin — Bray
Interesting Obstacle Race
Type of production. . . .2 reel comedy
"The Iron Derby" is not a sample
of new fall headgear as some might
suppose but a hill-climbing race for
motorcycles. As it happens, the few
examples of hill climbing, which are
inserted as merely incidental episodes
to give a proper setting to the story,
turnout to be among the most inter-
esting in the entire picture. Though
the comedy is not so "hot," there is
nevertheless a lot of pep and dash to
the action of the principals, and some
drollery to the working out of the
story. All told, it makes a fair snif-
ter of entertainment.
'Outdoor Sketches" — Bruce Scenic
Educational
Forest Fire
Type of production....! reel scenic
A spectacular fire in the forest is
presented at close range. It is the
kind of stuff the newsreel specialists
are always looking for. You see the
flames sweeping across acres of tall
timber as swiftly as the wind trav-
els. It is an awe inspiring spectacle.
The small animals inhabiting the for-
est are seen scurrying away for their
lives, so frightened that they run
within a few feet of the camera. There
is a real kick in this reel. The clos-
ing sequence shows a series of pic-
tures like oil paintings of gigantic
scenes in the rough mountain coun-
try— mountain peaks, chasms, water-
falls, and rushing torrents.
"Eats for Twro"— Cameo
Educational
Flirting Hubbies
Type of production. . . .2 reel comedy
Tells the sprightly story of two
business partners who start flirta-
tions with each others' wives. But
the dumbbells choose the same res-
taurant to entertain the ladies a'f'
then the fun begins. It is surpris-
ing how many variations can be
squeezed from this moth-eaten situa-
tion. But they do it in this one, aiv'
it justly earns its place as a testi-
monial to the ingenuity of the gag
specialists. It winds up with both
wives and hubbies pulling the old
alibis on each other, all the time
knowing that the others know the>-
are lying. Phil Dunham and W
I'hompson handle the main laugh
assignments, with Jules White di-
recting.
"Felix In Flim Flam Films"
Pat Sullivan — Educational
Felijr Gocx Movie
Type of production..! reel animated
P'elix the Cat gets an assignment
by friend wife to take the kids to
the movies. But at the picture pal-
ace he finds that cats are barred.
After trying various ingenious expedi-
ents to get inside, I"\-lix gets sore
and decides to make his own movies.
\\'lien he shows the amateur movies
to his wife, she lamns a love scene
with the bathing gal, and Felix takes
the count. Felix has his own tech-
nique, and this one is up to standard.
"The Kangaroo's Kimono
Fox
Hotv to Reduce
Type of production. . . .2 reel comedy
The fat man and the fat woman,
never ending source of comedy, again
supply the basis of the laughs in
"The Kangaroo's Kimono," a story
about the rivalry between two swains
who aim for the heart and hand of
a pretty girl whose uncle and aunt
make the stipulation that she marry
the one that shows them how to re-
duce. The methods provide the
laughs, but it takes the athletic activi-
ties of a pet kangaroo to bring about
the reducing. He chases the pair
around so long that they lose a lot
of weight and the chap who owns
him wins out.
"Passing the Joneses"
Stern Bros. -Universal
Lots Doing
Type of production. . . .2 reel comedy
The gag man is up to snuff in this
one, the situations and backgrounds
are varied, and the principals are
"out front" working every minute of
the way, and so a good measure of
entertainment results. The McGin-
rises, in order to outdo the Joneses
in a mountain climbing contest, go
through a maze of mishaps and final-
y by sheer blundering win the prize.
In her excitement, Mrs. McGinnis
kisses her spouse, and this shock
proves so great that he literally fades
out of the picture. A worthwhile
booking.
"His Ticklish Predicanient"
Skylark— Bray
For Slapstick Lovers
Type of production. . . .2 reel comedy
There is a fair measure of funny
slapstick in this, with the principal
working hard to keep the fun motif
clicking. The story concerns "Jack"
(no other name given, as the police
blotters say) who, having graduated
from a correspondence course in mo-
tion picture acting, tries to break
down the bars of the film capital.
The best he finally gets is a part
doubling when the star has to jump
a cliff. He does this and ends up
a Lon Chancy in bodily form. There
is much evidence of sly pokes at the
"yes" tradition in pictures, and also
at the myth of the director racing
after the unknown "extra," with a
million dollar contract in hand.
EXTRA!
EXTRA!
PATHE NEWS
registers 24^hour heat
in San Francisco
San Francisco, Cal.
October 3, 1927
Ray L. Hall, Editor
Pathe News, N. Y.
St. Louis Tornado PATHE
NEWS twenty-four hours
ahead of Paramount while
other reels not showing
yet.
Maurice Blache
DAILV
Sunday, October 9, 1927
THEAIER CHANGES fOR
MONTH or AUGUST
Official Changes in Theater
Field Reported by
Film Boards
Film Boards of Trade through-
the United States gather data
on changes in the exhibition
field, by arrangement with THE
FILM DAILY.
New theaters, changes m own-
ership, re-openings and closings
are covered. Information cov-
ering the month of August fol-
lows:
ALABAMA
Openings
Ensley — The Ensley.
Changes in Ownership
Brewton— Vaudette, sold to J. C. McPherson
by Mr. Malone; Decatur— Lyceum, t±. a.
Cagles by J. J- Sykes.
ARIZONA
Changes in Ownership
Buckey— Grand, sold to C. C. Ritter by
Ritter & Wescamp.
ARKANSAS
New Theaters
Parkin— Grand ; Swifton— ColoniaU
Changes in Ownership
AUnyra— Pastime, sold to Bryant Smith by
A F Thomas; Bearden— Grand, sold to
V'. R. Johnson by D. C. Smith; Harns-
bure— Browns, sold to G. W. Daniels
by Childers & Malin; Fort Smith— Mys-
tic, sold to C. E. Sheilket by J. E. Dos-
tom; Leslie— Strand, sold to Mrs. Eth«l
Redmond by Roe Lane; Mt. Idea— Ozark,
sold to Z. B. Fry by G. S. Bearace; Mt.
View— Gem, sold to Sherber Brown by
W. E. Hixon ; Morrilton — Grand, sold to
Arkansas Amuse. Enterprises by W. A.
Nance. • -'
Closings
Decatur— Majestic; Star City— New.
CALIFORNIA
New Theaters
Calexico— Municipal ; Florence — Florencia.
Openings
San Bruno — Peterson's Hall.
Changes in Ownership
Alameda — Lincoln; La Habra — ^Garden, sold
to H. S. Dickson by C. P. Buswell ; La
Jolla — Granada, sold to F. L. Newman by
Stutz & Casey ; Los Angeles — Adams, sold
to L. C. Moore by Swan & Fisher;
Hollway. sold to Schwartz Bros, by West
Coast Theaters ; Manteca — Lyric ; Rich-
mond—McDonald's ; Sacramento — God-
ard's; San Diego — Hillcrest, sold to A. F.
Aarons by F. C. Wills; San Francisco —
Lux and Parkview; San Mateo — New;
Venice — The Venice, sold to Schwartz
Bros, by West Coast Theaters.
Closings
Roseville Lode : Sacramento — State ;
Bruno — Novelty.
COLORADO
Openings
Johnstown — Gem ; Ridgeway— Sherhino
bio— Rialto.
Changes in Ownership
Brighton— Riahn, sold to Glen Miller by
Ed Schmidt ; Johnstown — Gem. sold to
Carl Grigg by J. D. Geislcr; Nunn — The
Nunn. sold to S. L. Lemonds by B. B.
Turner.
CONNECTICUT
Changes in Ownership
Bridgeport- (*anu-o. f-old to A. Gottesman
by Levinson He Kldridge ; Plainville — Com-
munity, sold to Mr. T^cwitt by Berkowitz
& Rotinski; Wallingford — Strand, sold to
A. Cinberg bv Sint^cr K- G'ber.
DELAWARE
Changes in Ownership
New Castle — Royal, sold tn Chas. H. Banks
l>y Helen Warwick.
San
Pue-
DISTRICT OF COLUMBIA
Changes in Ownership
Washington — Strand, sold to Moore's Or_
pheum Theater Co. by Strand Co.
FLORIDA
Changes in Ownership
Bradenton — Starland, sold to Walker & Hul-
sey; Delray — The Delray, sold to John
W. Hall by E. C. Hall; Mulberry— Star,
sold to D. G. McCormick by B. L. Feas-
ter; Orlando — Ark, sold to Frank Burns;
St. Petersburg — Euclid, sold to E. J.
Blaine by Sam L. Vinson ; Tampa — Gar-
den, sold to Oakley R. Busier by G«».
D. Levin.
Closings
Ocala — Florida ; Punta Gorda- — Lincoln.
GEORGIA
Openings
Decatur — De Kalb.
Changes in Ownership
Atlanta — Capitol View, sold to Miss Dudley
by Alpha Fowler ; Augusta — Alhambra ;
Cordele — Capitol, sold to A. C. Gartatow-
sky by L. Miller; Monroe — Harris, sold
to Jackson & Paschal by D. Harris; Ross-
viUe— Ritz, sold to S. H. Borisky by P.
J. Henn.
Closings
Blackshear — Royal; Macon — Lindy; Ross-
viUe— The Rossville.
IDAHO
New Theaters
Bunreau — Idletime ; Lewdston — Temple.
Changes in Ownership
Glennsferry — Paramount, sold to W. R. Pol-
son by E. M. Loy; Roberts — The Roberts,
sold to W. A. Hays by Fred Fredrikson.
ILLINOIS
New Theaters
Chicago — Avalon ; Wayne City — Star.
Changes in Ownership
Alexis — Melba, sold to Loveridge & Coz
by A. L. Richardson; Bradford — Star, sold
to F. G. Boyden by M. B. Curtis; Cerro
Gordo — Lyric, sold to Harlow D. Snoke
by B. L. Chapman; Chicago — Overland,
sold to J. B. Brown by S. Methenitis ;
Colfax — Colonial, sold to Mrs. Faye Corpe
by Geo. Burton. Jr. ; Eidgewrood — ^Eagle,
sold to Orville Donaldson by Harry Muil-
berger; El Paso — Grand, sold to Geo.
Mikels by Dr. King; La Grange — Illinois,
sold to Earl J. Johnson by Fifth Ave.
Theater Corp. ; Peoria — ^Gem, sold to .Kpex
Theaters Corp. by O. H. Murdock ; Quincy
— Belasco, sold to Great States Theater
Co. by Wm. Sohm ; Sciota — The Sciota,
sold to R. Pearson by Claude Warentz ;
Westmon — Pioneer, sold to Schofieki &
Bernstein by A. Logan.
Closings
Bayliss — Paramount ; Eureka — Cozy : Gridley
— New Castle; Thomson — York,
INDIANA
New Theaters
Henry ville — Community.
Re-openings
Dugger — Cozy ; Seely-ville — Pastime.
Changes in Ownership
East Chicago — ^Twin City ; Fort Wayne —
State, sold to Roy W. Kimmel by Leonard
S. Sowar; Hamlet — Majestic, sold to R.
A. Thisler by Mrs. B. Learman ; Ham-
mond— Temple, sold to J. S. Fusheanes i
Hes.sville — Family, sold to Leiand L. Mar-
ion hy Michael Bosz ; Indianapolis — Gaiety,
sold to Marks & Olsan by F. J. Rembush
Enterprises; Mt. Vernon — Empress &
Vernon, sold to Mt. Vernon Theater Co.
hy Grtibb Hayes Ent. ; Mentone — Liberty,
sold to Grace M. Gorham by M. Mollen-
hour ; Oaktowm — Star, sold to A. W. Keith
by W. W. Sullenger; South Bend— Black-
stone, .sold to St. Joseph Theater Corp.
by Blackstone Theater Corp. ; Lyric, sold
to Arthur Sohibski by J. Lucaszewski ;
Terre Haute — Lyceum, sold to L. T. Mur-
dock by Peter? & Alfert.
Closings
Syracuse — Community ; Terre Haute — Lib-
Presentations
By CHARLES P. HYNES
How B'way Does It
Colony
Overture was a special arrangement by
Hugo Riesenfeld of the tunes of various na-
tions presented with a spirit and harmonious
blending that made it thoroughly enjoyable.
Stefanesco played his own composition titled
"The Pipes of Pan," in which he reproduced
the sounds of the forest. Then the Colony
Trio sang "I'm Coming, Virginia," with a
special vocal arrangement. This was followed
by the newsreel, which ran to length with a
minimum of "theater editing" and thus stands
as somewhat unique among the Broadway
newsreel showing^. A Ko-Ko Song cartoon
featured "East Side, West Side." The stage
presentation was "Lotus Land." with the Mar-
mien Sisters and a group of dancers posed
in a gorgeous setting. It showed a barque
floating on a lake with a fanciful green moon
and a blue sky. In the boat the slave girls
moved their paddles rhythmically as the others
went through a dance drama on the stage.
The classic costumes were beautiful, and the
final talileau effect formed a striking picture.
The entile program was tastefully presented
without hitting the extremes of jazz or "arty"
production, yet proved fine entertainment
throughout. Riesenfeld is introducing a new
brand of entertainment to Broadway that will
bear watching.
Wesco Building in Portland
Portland, Ore. — Wesco's theater
opposite the Broadway at Broadway
and Salmon Sts. which will be known
as the Portland, is scheduled to open
March 1. Naming the theater after
the city is in line with the new policy
of the company to name its large
houses in each city after the city it-
self.
Paramount
The Program opens with the overture,
"Robespierre," offered in conjunction with a
tableaux staged behind an arched cut out
behind a scrim curtain. Scene depicts pa-
triotic French hailing their flag, held aloft
by a woman who sings the national anthem
while others cheer and bow in adoration.
Peasant costumes are worn by the performers
whose figures stand out against a dark back-
ground, red and purple lights covering them.
The news reel and organ concert continue the
' ■'!. In the latter .-i tableaux again is used
during the rendition of "Yiddish Mcmme" -
an elderly lady is seated at a fire place list
ening to the strains of a lad playing a violin
selection of the same ballad. This is staged
in the same manner as the previous tableaux.
the performers standing out in bold relief
against a dark background. A cartoon ser\es
as a break preceding the main presentation
event, "Danse Caprice," staged by John Mu*--
ray Anderson, featuring Ben Black and the
Paramount stage orchestra on a movable plat-
form in the center. Musicians wear red coa*s
and silver continental hats. They open with
"Just Once Again," which includes piano
and vocal solos. The Albertina Rasch dancers
appear next in "Romantic Ballet" before a
decorative scrim curtain lowered to partially
conceal the orchestra. They wear ballet frocks
of white tulle with silver bodices and silver
hair bandeaux. A ballet burlesque follows,
called "Danse Caprice," performed by two
girls. Orchestra provides next attraction, the
platform moving toward the front. The ntini-
ber is "Mile. Mimi" with imitations by Ben
Black and a member of the orchestra. Llorn
Hoffman continues with two soprano solos:
"C'est Vous" and "Italian Street Song." Cy
Landry follows with his "loose joint" dance
and winds in a comedy repartee with Black.
"The Zebra Strut," by the Rasch girls pre-
sents^the dancers in a unison drill. Costumes
are striking imitations of the zebra hide and
especially effective in this type of dance, the
stripes bringing out and accentuating the per-
fect rythm. Llora Hoffman singing "Moon-
light and Roses" concludes the presentation
with the Rasch girls appearing again in silver
cloth tisihts and at the conclusion are posed
in tableaux on a platform to the rear, above
the musicians.
Strand
"Herbertiana," a potpourri of Victor Her-
bert melodies, comprises the overture, fol-
lowed by the newsreel and Joseph Plunkett's
!a,test edition of the Mark Strand Frolic
which opens with an interpretive adagio done
by two men and a woman and called "The
Crossroads of Music." The curtains part
on a full stage, the men standing back to
I^ack itointing in opposite directions, their
forms silhouetted a.eainst a white background,
through the use of a floor spot front and
center of the stage. Gershwin's "Rhapsody
in Blue," played by a female pianist off to
one side of the stage, supplies the accom-
paniment. The number interprets the effort
of the two dancers, I'epresenting jazz and clas-
sical music respectively, to lure the woman
to their side. The next is a novelty comedy
act presenting Don Barclay who contributes
a burlesque monologue as an old time movie
melodrama is unreeled. The comedian "kids"
the picture and otherwise derives a lot of
laughs from a picture made when films were
in their infancy. Allan Prior continues the
program singing three songs and the finale
is "Dancemania," consisting of five dancing
teams. This number is opened with a vocal
solo, "They Call It Dancing," sung by Paul-
ine Miller who forms the head and body of
a huge boudoir doll from which the dancers
emerge for their various numbers. The fea-
ture and short reel conclude the bill.
Mark Strand
(Brooklyn)
First organ presentation is in the nature
of a medley of popular airs, giving George
Cook a chance to display the various qualities
of the new Kimball organ. First there was
thrown upon the screen an introductory
trailer after which the organi-st opened up with
"Just Like A Butterfly Caught in the Rain."
From this he went into the waltz song,
"Charmaine," the theme of the musical score
of "What Price Glory." Changing again he
picked up "Song of India'' and was joined
by the first violin of the Mark Strand Or-
chestra and then closed with a selection from
"Faust," in which he was assisted by the
entire orchestra. The organist was spotted
by an amber from the dome.
Presentations at Montreal
Montreal — Under a new policy at
the Capitol, chief local theater of the
P'amous Players chain, Manager
Harry Dahn has booked a number of
acts and stage presentations, the first
being Alice Lloyd, English comedi-
enne. The theater's orchestra has
also been placed on the stage for
regular orchestral features and many
important film features have also
been secured.
PARAMOUNT
VAUDEVILLE
EXCHANGE
A. & B. DOW
Vaudeville and Motion Picture
Presentations
Lack. 2895 1597 B'way, N.Y.C.
Standard
V A U D EV I L L E
for Motion Picture PreseDtatlon
The FALLY MARKUS
VAUDEVILLE AGENCY
Lackawanna 7876
1579 BROADWAY, NEW YORK CITY
AMALGAMATED
VAUDEVILLE AGENCY
Attractions for
Picture Theatres
Standard Vaudeville Acts
1600 Broadway, New York City
Phone Penn. 3580
THE
Sunday, October 9, 1927
■c^m
DAILY
Theater Equipment and Management
By MICHAEL L. SIMMONS
Trouble in Gate or Trap
HOW TO GAUGE PULL TO PREVENT FLICKER-
ING AND MUTILATION OF PRINTS
This is the second of a series of articles dealing with the prevention
of film mutilation, based on the practices of the Eastman Kodak Co.
One of the principal sources of trouble is the use of excessive tension
exerted on the film by the springs in the gate or trap. A great variation
will be found in tension on various projection machines being used in the
trade. Moreover, there are some projectionists who are not familiar with
the amount of tension which should be used, and as far as we know, there
is no set standard which is generally accepted as being correct.
It is common practice to set the springs just tight enough to hold the
film stationary at the speed which is used in a given theater. For proper
screen reproduction the speed of a projector should be determined by the
action of the picture.
are held properly in place by the tension shoe
lieforc proceeding further. After fastenint;
_Q.
T
Fig. 2A. A spring
balance gradu-
ated in ounces
is convenient for
tension tests.
•
the end of the strip of film to the balance a
straight even upward pull is made until the
S ounce mark is reached. At this point the
film will start to pull from the gate if the
spring is set properly.
The combined tension of both sides is then
checked using a full width piece of film
placed in the gate so that both sides of the
shoe hold it firmly against the aperture plate.
After making sure that the perforations on
this strip of film are not engaged by the
sprocket teeth proceed as before with a
straight upward pull until the 16 ounce mark
is reached. At this point if both springs arc
adjusted correctly the film can be pulled from
the gate. To make this test correctly, the
projector should be cold, using film of the
average thickness.
The tension springs on some projectors can
lie regulated by means of small set screws
while on others no adjusting device has been
Iirovided and springs must be bent by hand,
lint in doing this great care must be taken
to get the proper adjustment.
Fig. 2B. Tension tests are made
on each side. 1 is the film, 2
the pressure plate and 3 is the
spring balance at 8 ounces.
Excessive tension as high as 34
ounces has been found to exist on
certain projection machines and caus-
es badly nicked and pulled out per-
forations. Heavy tension on one side
can be caused by a poorly adjusted,
weak or broken spring and results in
an uneven pull-down strain on the
film.
On projectors using the gate a stop
or catch is provided which holds the
gate in the same position each time
it is closed.
Projectors using a trap door or pressure
plate are not provided with a stop of any
kind, thereby allowing varying amounts of
tension to be applied to the film. The trap
door or plate should never be let back against
the film with great force as this results in
exceptionally heavy tension, which must be
withstood by the film until the door or plate
has worked back to its proper position. The
proper tension exerted by the springs should
be 8 ounces for each spring or 16 ounces
combined tension. In figure 2 is given the
proper method of making a tension test.
Referring to illustration B: first the ten-
sion on one side and then on the other is
taken by using one-half of a strip of film
about 8" long. This strip is prepared by
slitting a piece of film down through the
center. Care should be taken to observe that
the perforations on this strip of film are free
of the teeth on the intermitten sprocket and
The next installment will deal
with sprockets and adhesion of emul-
sion to shoe or film tracks.
'i '1 />
D a
a a
l» o
Fig. 3. A tension test is then
made on both sides. 1 is the
film; 2 the pressure plate and
3 the balance at 16 ounces.
Tension Springs and
Sprockets
THIS is the eighth in the
series of ten "tips" sug-
gested by The Consolidated
Film Industries, Inc., to help
further the proper maintenance
of film. "The tension springs
on projectors should be adjust-
ed evenly and not too tightly.
Excessive tension will cause
nicked and pulled-out perfora-
tions. Heavy tension on one
side (uneven) can be caused by
poorly adjusted, weak or brok-
en springs, and results in an
uneven pull-down strain on the
film. Sprockets are frequently
left on projectors until the teeth
develop bad hooks and knifelike
edges. Film is practical'y
ruined after one or two show-
ings, if run on a projector
equipped with such sprockets."
Horlacher Expansion Continues
Horlacher Film Delivery Service
will begin operation of the first film
delivery service in Virginia and Mary-
land within a few days when offices
will be opened at Norfolk, Va. Thea-
ters in the following cities will be
served: Harrisonburg Lexington,
Winchester, Stauton and Norfolk,
Va., and in Maryland exhibitors in
Hagerstown and Baltimore will ben-
efit by this service.
Simultaneous with the opening of
the new office a relay service from
New York to each of the above cities
will go into ef?ect. This will give
distributors a chance to serve di-
rectly from New York, theaters
which may not be able to get ser-
vice from Washington exchanees.
Trucks leave New York depot at
six p. m. for Virginia and Maryland
points and also for Trenton, Phila-
delphia and Washington.
Novelty Scenic Studios Busy
A report of installations by Nov-
elty Scenic Studios indicate that the-
ater men are commencing to brush
up and clean house for the new sea-
son. The following installations were
made recently by Noveltv:
Park, Phila. ; Beiin, Chester. Pa. ; Union
Square. Cleveland; Robinson Grand, Clarks-
burg, W. Va.; Rialto, Danville. Va. ; Medford,
Medford. Mass.; New Auditorium. Columbus.
O. ; Montmartre, Brooklyn; Capitol, Bavside.
1-. I.
Draperies and stage settings for the fol-
lowing are now in work: Elton. Brooklyn;
Ftirtway. Brooklyn; Pearl. Phila.; Forest.
Cincinnati; Porter Square. Cambridge, Mass.;
Rcmmos, Brooklyn: Empire. Fall River,
Mass., and Metro, New York.
Feature "Good Will" Trailer
Kansas City — The P)igelow Film
Publicity Co. has made up a "good
will" trailer, in color which offers a
pledge of loyalty to the town where
it is shown. The name of the com-
munity is placed on the film for each
town as booked.
Armand Heads Projection
in Western Canada
Vancouver — H. M. Thomas, west-
ern Illinois manager of Famous
Players Canadian Corp., has named
v. Armand of Winnipeg supervisor
of projection for all Famous Players
theaters in the Canadian west. His
territory extends from Fort William,
Ont., to Vancouver.
/\.rniaiid has just made two im-
portant trips. He traveled to Brit-
ish Columbia where he inspected the
cfjuipment of two new Famous Play-
ers houses at Nelson and New West-
minster, and also of the eight sub-
urban theaters in Vancouver recently
acquired by the company. He has
also made a trip to Montreal, where
he examined the Sentry Signal De-
vice recently installed on the projec-
tion machines in the Capitol, Palace,
Locw's and other theaters there with
a view to its adoption in the west-
ern theaters of the chain.
Challenge Competitive Arc Tests
.Morclitc Co., Inc., of New York
reports a large volume of business
on Super Morelites Reflector Arc
Lamps. The company claims that it
will beat any other reflector arc
lamp on the market for light on the
screen, rigidity of construction, ease
of operation and for new features
hitherto not furnished with reflector
arc lamps.
To make good its claims it chal-
lenges any other manufacturer of
reflector arc lamps to competitive
tests in any theater anywhere.
The firm also sells a large number
of the Morelite De Luxe Reflector
Arc Lamp.
Saxe Improving Sparta House
Sparta, Wis.— A new $10,000 organ
is to be installed in the Bell, accord-
ing to Jack Draginis. This theater
was recently leased from Bell by the
Saxe Amusement Enterprises for ten
vears.
LEE LASH STUDIOS
H. J. Kuckuck. Gcn'l Mgr.
SCENERY and DRAPERIES
Recently Equipped Universal's Finest
Theatre in the South, the
CAPITOL, ATLANTA
1828 Amsterdam Ave-, N. Y. C.
Brad. 4907
If You Are in th©-
Market for Any Kind of
MOTION PICTURE
APPARATUS
CONSULT US AND SAVB
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U S. ud Canada Afanta for Dabria I
10
TELEGRAPH FLASHES FROM HOLLYWOOD
Incandescent Lighting Being Tested
RYAN RUSHES WORK AT METROPOLITAN STUDIOS-* BIG GUN" POSTPONED
UNTIL SPRING— WARNER FUNERAL SUNDAY— WIRE NEWS FROM COAST LOTS
System Saves Time and Money
and Eliminates ''Kleig Eyes''
Incandescent lighting may be
adopted generally at studios if ex-
periments now being conducted are
successful. Preliminary tests of the
use of incandescents have produced
highly gratifying results, it is stated,
with prediction by some that com-
plete replacement of the kleigs is but
a matter of time.
Production efficiency is increased
through incandescents through the
saving of time and money and elimi-
nation of kleig eyes, bane, of many
players. The new system also elim-
inates much cumbersome equipment.
The problem still to be worked out
in connection with incandescent
lighting is maximum diffusion of
light through proper use of reflec-
tors without obtaining a spotlight-
like effect. Improvements being
made presage an early solution of
the problem.
Incandescent lamps will furnish
the only light on a night location for
the new Jannings picture with an
outdoor scene, showing Russian rev-
olutionists storming a palace in
Moscow. The electrical department
at Paramount has been e.xperimeiit-
ing for some time to enable direc-
tors to shoot night scenes with only
incandescent lights.
Reddy Going East
George Reddy leaves Saturday for
New York.
The Life of Los Angeles
Centers at the
Ambassador 's
Tamous
Cocoanut Grove
Speeial Nights Tues. aad Sat.
College Night Evvury Friday
Warner Services
Funeral services for Sam
Warner, who died Wednesday
following operations for sinus
trouble, are to be held Sunday
from Dresee Bros.' chapel. He
was 40 years old. A widow
and baby survive.
40 Stars Promise to Appear
in Treasurer's Festival
Forty screen and stage stars will ap-
pear at the all star show staged at the
Mayan by theatrical treasurers of Los
Angeles. Sid Grauman is director
general of the affair.
Ralph Spence is to write the dia-
logue.
"U" Gets Mary Nolan
Universal has taken over Mary
Nolan's contract from United Art-
ists and she now is working on "The
Red Mirage," which co-features Nor-
man Kerry and Lewis Stone.
Scott Dunlap Returns
Scott Dunlap has returned to Hol-
lywood after directing a series of
pictures in Australia.
Lenore Coffee on Vacation
Lenore Coffe, who has just com-
pleted script of "Chicago," has left
for a vacation in Honolulu.
Boylan Titling "Very Confidential"
Malcolm Stuart Boylan is complet-
ing titling of "Very Confidential" for
Fox, starring Madge Bellamy.
Young Goes to Detroit
L. A. Young has left for Detroit
after a series of conferences with M.
H. Hoffman of Tiffany.
Cruze Film Starts Oct. 24
Oct. 24 is date set for starting of
"The Red Mark" by James Cruze at
De Mille. In the cast are Gustav
von Seyfferitz, Rose Dione and Nina
Quartaro. Miss Quartaro is under a
three year contract to Cruze.
"Big Gun" Production Postponed
"Big Gun," Universal special which
was to have started this month, will
not go into production until spring.
Michie Resigns
S. Gordon Michie has resigned as
American representative of Stoll
Films.
Lila Leslie in Comedy
Lila Leslie heads the supporting
cast in the latest Big Boy comedy for
Educational which Charles Lamont is
directing.
De Mille "Farms" Player .
Many Mack Sennett players have
become De Mille stars, but Edna
May Cooper is the first player De
Mille has sent to Sennett. She is to
start work soon under the arran'
ment.
Soussanin in Ralston Film
Nicholas Soussanin is to play in
"The Spotlight," Esther Ralston's
next for Paramount.
Adapting Bancroft Story
Ethel Doherty and Houston Branch
are adapting the story of George
Bancroft's first starring vehicle. It
is "The Wild Cat," adapted from the
play by Branch.
Conklin in "Blondes"
Chester Conklin has been added to
the cast of "Gentlemen Prefer
Blondes.' '
ROY DEL RUT
DIRECTOR
RECENT RELEASES "
"THE FIRST AUTO" "HAM AND EGGS AT THE FRONT"
NOW IN PRODUCTION
"IF I WERE SINGLE"— Featurmg May McAvoy, Conrad Nagel,
Andre Beranger, Myma Loy, Douglas Gerrard
WARNER BROTHERS PICTURES, INC.
Metropolitan Studios
Buzzing Under Ryan
Production is being speeded at the
Metropolitan studios, under manage-
ment of Phil Ryan, who took over
its direction succeeding William Sis-
trom, when feature production was
concentrated at the De Mille studios.
The Metropolitan plant now is being
used by independent producers.
Several companies now working at
the studio are making pictures for
Pathe release. These include Leo
Maloney, who has just completed di-
rection of Don Coleman's first star-
ring vehicle, "The Boss of the Rust-
lers." In the cast are Eugenie Gil-
bert, Tom London, Ben Corbett, Al
Hart, Jack Perrin and Frank Clark.
Jack Padjans has jusi completed
"Crashing Through," after some time
spent on location. Tom Santschi,
Sally Rand, William Eugene, Duke
R. Lee and Buster Gardner are in
the cast.
Another unit is headed by V^'"
Wales who has just completed "The
Survival of Slim," under direction of
Richard Thorpe. Peggy Montgom-
ery. Edward Cecil, Big Bill Dyer,
Richard R. Neill, Tom Bay, George
Magrill and Lafe McKee are in the
cast.
Davis Completes Comedy Role
George Davis has completed his
comedy relief role in Ken Maynard's
latest, "The Caravan Trail," which
Harry Brown is producing for First
National.
Sennett Comedy Finished
Alf Goulding has completed direc-
tion of the latest Mack Sennett bath-
ing girl comedy. Sid Clifford was
his assistant. In the cast are Daphne
Pollard, Joe Young, Madeline Hur-
lock, Madeline Fields and Jimmy
Hallet.
Irving in "White Lights"
George Irving, who last week com-
pleted a role in "The Side Show"
for Paramount, now is appearing in
"White Lights," which Irving Cum-
mings is directing for Walter Green
Prod. Natalie Kingston has the lead
with Malcolm McGregor opposite.
Brown and White Leaving
Harry J. Brown and Tom White
are among next week's departures
for New York.
Marie Prevost Recuperating
Marie Prevost is resting at Holly-
wood Hospital after an operation.
The Industry's ONLY Daily Page of Wired Coast News
THE
Sunday, October 9, 1927
■c^m
DAILY
11
Over 1,000 Extras in New
Eitiil Jaimings Production
Mauritz Stiller has fnii^lKd tlic car-
nival scenes in Kniil Jannin>is' new
Paramount picture, "The Street of
Sin," using over 1,000 extras.
King Vidor Starts
Kins Vidor has started i r-iduction
of "The Patsy," starring Marion
Davies. In the cast arc Marie Dress-
ier, Orville Caldwell, Jane Winton.
Del Henderson and John Patrick.
Hervey Recuperating
Harry Hervey, author of "The
Devil Dancer," Gilda Gray's first for
United Artists, is recuperating ixom
injuries received in an automobile
accident.
Fox Directors Busy
Eight directors now are shooting
on the Fox lot. Thev are John Ford.
Richard Rosson, Victor Heerman,
Eugene Forde, Lew Seiler. Wallace
MacDonald, Orville O. Dull and .Al-
fred E. Green.
Select Gilbert Title
The final title of John Gilbert';-
picture is "Men, Women and Sin."
It had tentatively been called "Fires
of Youth." It was written and di-
rected by Monta Bell, with Jean
Eagels in the feminine lead.
Roberts Cutting "College Hero"
Arthur Roberts is cutting "The
College Hero," which Walter Lang
has just completed for Columbia.
Cline Directs "Ladies Night"
Eddie Cline will direct "Ladies
Night" featuring Dorothy Mackaill
and Jack Mulhall for First National.
Leni Picks Cast
Nick De Ruiz has been selected by
Paul Leni, director, for a role in
"The Man Who Laughs" for Univer-
sal. Camera work has started.
West Preparing Production
Roland West will make another
production for United Artists. Story
undetermined.
Barrymore Signs Fawcett
George Fawcett has added to the
cast of "Tempest," starring John
Barrymore.
Bebe Daniels Switched
Production of "Miss Jockey," has
been postponed and instead Bebe
Daniels will make "Wooden Dollars"
imder direction of Gregory La Cava.
Schedule "Honeymoon Flats"
Millard \\'ebb's next for "U" will
be "Honeymoon Flats."
Doris Anderson Renews
Doris Anderson, writer, has '-"^pA
a new long term contract with Para-
mount.
A Little from "Lots"
By RALPH WILK
Hollywood
MALIBU BEACH is a very pop-
ular spot on Sunday. Here
stars, directors and others gather
for beach baseball. Among the play-
ers arc W. C. I'ields, Neil Hamilton,
R. A. Walsh, Warner Baxter, Frank
Joyce, George Barnes, Mrs. Gregory
La Cava, wife of the director. Rich-
ard Dix and others. Mrs. La Cava
s an all-around athlete, with swim-
ming and indoor baseball her spe-
cialities.
* * *
"Sunshine" Ann Brody is
being kept busy on the Coast.
Her parts are not confined to
Jewish roles, as she has played
Spanish and Italian characters
here.
* * *
Our Passiug Show: Herbert Som-
born readme/ his mail at the Ambas-
sador; Joe Nadcl, just in from New
York, mingling with the crowd at
the Legion fight club; Al Mannon
tvatching carpenters building a bun-
galow for Dolores del Rio at the
Tec-Art studio.
* * *.
An important addition to
our list of trade paper gradu-
ates is Charlie Condon, scen-
arist.
* + *
Bob Elliott, who was a fixture at
the Fox New York studio a few
3 ears ago, is now at the Fox studio
here. He came to Hollywood with
"Broadway," in which he enacts the
rile of a detective. His stage work
inpressed Al E. Green, and the di-
ector lost no time in engaging him
o play a detective in his new picture.
* * if
Playwrights are numerous at the
Taramount-Lasky studio. Etnist Vaj-
t'a 1-ushes by, while Wilson Mizner
tops to chat ivith Herman J. Man-
hiewicz. Anne Nichols is very much
present, as is Jack Conway, who
wrote "The Push-Over." Lajos Biro
is now in Europe on a vacation, but
will return. Roy Briant has writ-
ten several plays, tvhile George Ma-
rion, Jr., has alivays had the musi-
cal comedy writing bug. Luther
Reed also has a play to his credit.
* * *
"The Gay Defender," star-
ring Richard Dix, will be fin-
ished this week. Ray Harris,
Sam Mintz and Kenneth Rais-
beck ivrote the adaptation and
screen play.
* * ♦
Hatless and coatless, many
stars watched U. S. C. win
over Santa Clara, in football.
The warm weather did not
seem to bother the football
players.
Russell Mathews, long
Frank T utile's assistant, will
assist Victor Schertzinger at
Paramount.
« * *
Kathleen Collins, ivho has finished
the lead in a Universal picture, is
being considered for a five year
contract, by virtue of her work.
* * *
Big Ivan Linow's favorite inslru-
nient is a little harmonica. Ivan has
dropped wrestling in favor of screen
work.
* * *
Arthur Lubin is one of the
best amateur chefs in Holly-
ivood. Others who can pre-
pare an excellent meal are E.
Mason Hopper and Irrin Wil-
lat.
* * *
Frank Reicher, long a Broadivay
actor and stage director, is one of
California's neiv boosters. Frank
had important roles in. "Beau Sa-
breur" and "Grandma Bernle Learns
Her Letters." He is starting work
in "The Blue Danube."
* k ♦
More I'assing Show: .-Krthur Horn-
blow, Jr., keeping in trim by walking
to and from the Gilda Gray set at
the Dc Mille studio; Julian Johnson
doing a little shopping at .Embassa-
dor stores.
* * *
Genial Joe Nadel, at one time
assistant studio manager at
the Biograph in New York,
has rejoined First National
and is busy at the Burbank
plant.
* ♦ *
A Hollywood title: "No
checks cashed — not even good
ones." at Leach Cross' cafe.
Loraine Eddy is one of Holly-
tvood's beautiful blondes. In addi-
tion to her work on the Ch7nstie
comedy lot, she has played in "The
Strawberry Blonde" and Carter De
Haven's Music Box revue.
Passing Show ( Contin-
ued) : Paul Sloane, Rudolph
Schildkraut and Frank Reich-
er chatting in a Culver City
cafe; Rupert Juliayi stopping
for a feiv words with Jane
Murfin.
CAMERAMAN
Bell & Howell
Equipment
H. OBROCK, Jr.
293 E.Eighih St., Bkln., N. Y. Windaor 4886
"I take great |)leasure in announc-
ing the final number," said the mas-
ter of ceremonies at the Troupers'
entertainment Sunday night. This
got a great laugh.
* • *
William Tilden is having a busy
week here. He is playing in "Gal-
laher," a De Mille picture, and is
also participating in a tennis tourna-
ment.
"Garden of Eden" Cast Complete
Selection of Edward Martindalc
completes the cast of "The Garden
of Eden," which Corinnc Griffith is
producing for United Artists release.
Others are: Charles Ray, Louise
Dresser, Lowell Sherman, Lewis
Milestone is directing.
"Foreign Legion" Being Completed
Work is being completed by Uni-
versal on "The Foreign Legion," co-
starring Lewis Stone and Norman
Kerry with June Marlowe and Mary
Xolan in the cast.
FRANK ZUCKER
A. S. C.
Cinematographer
'Phones :
Wadsworth 5650
Wisconsin 0610
JOE BARRY
Film Editor
NOW COMPLETING
the^IUuiofRimni"
Ashland 2079
E. M. KRAUS
Artcraft ThcAtrical Enterprises
Motion Pictures
Personal representative for
STARS and DIRECTORS
1 595 Broadway
New York City
Phone — Lackawanna 4288
Complete Coverage of Hollywood Lots Every Morning
12
f^E22
DAILV
Sunday, October 9, 1927
Contract Only Evidence
to Consider, Board Told
Seattle — Recommendations by the
arbitration board are out of order
and findings should be made in ac-
cordance with evidence submitted,
arbitrators here were told by Mrs.
Lynch, secretary of the Film Board,
who stated she was acting on orders
of Gabriel L. Hess of the Hays of-
fice. Her statement precluded a set-
tlement which had been ordered by
the board between the two parties ii
case of FBO versus Roesler & Shat-
tuck, Vashon, Vashon Island, Wash.
The exhibiting firm had contended
that a contract with the distributor
had been made with the understanding
that the house might be closed one
day a week thus necessitating setting
out of dates.
Regional Editions to be
Issued by Paramount
With release of Paramount News
No. 18, seven regular and ten oe-
casional regional issues have been
established. Regular editions are to
be printed at Boston, Atlanta. Dal-
las, Cincinnati, Chicago, San Fran-
cisco and Los Angeles, in each in-
stance serving surrounding territory
of which they are the principal cen-
ters. Ten occasional regional edi-
tions, to be issued as local news
breaks warrant, will be issued for
New Orleans, Cleveland, Detroit,
Minneapolis, Des Moines, Omaha,
Kansas City,. St. Louis, Denver,
Seattle.
Each regional edition will consist
of from 100 to 200 feet, and will be
similar to the national edition. Local
laboratories have been established
for the printing of the regional edi-
tions.
$2,000,000 Seen as 3rd
Quarter Para. Net
(Continued from Page 3)
such a net would be equal to ai)proxi-
mately $3.15 a share on the 578,020
shares of common stock of no par
value outstanding. This figure, add-
ed to the $5.60 a share reported for
the first six months, would make a
total for the nine months of about
$8.75 a share on the common.
Great States House Opening
Rockford, 111.— Rockford Enter-
prises, Great States subsidiary, opens
the Coronado Sunday.
Another for Equity Chain
Philadelphia — Altman & Green
open the new Park, Diamond and
31st St., which will be affiliated with
F.(|uity Theaters.
Loop House Changes Policy
Chicago — The Majestic, Orpheum
house, has switched from vaudeville
and short reels to first run features
with vaudeville.
Del Andrews Has Original
Del Andrews is preparing an orio-
inal story for Universal. Hoot Gib-
son will be featured.
Two More Complaints
vs. Industry Filed
(Continued from Page 3)
the industry, follows that of W. W.
Hodkinson, who July 27 stated he
would file a complaint, asking for
Federal action against the industry.
The former distributor asks a cease
and desist order from the govern-
ment, against trade practices he al-
leges are unfair.
Chase's petition made on behalf of the
Federal M. P. Council in America, complains
of the standard form of exhibition contract,
the activities of the Hays organization, Film
Boards and arbitration boards, block book-
ing and other practices, the direct and
necessary effect and consequences of which
is to enable the national distributors named
to monopolize the industry. The banking
concerns named are charged with misrepre-
sentations of the film industry, it being cited
that the industry was advertised in bond
literature as the fourth largest industry of
the country, whereas. Canon Chase avers,
figures of the census bureau show it to be
not better than the eighty-ninth industry,
measured by value of commodities produced,
and also with misrepresentations as to pos-
sible profits from film company stocks.
The commission is asked to order the res-
pondents to discontinue the use of the uni-
form contract and from enforcing contracts,
policies or practices by means of the arbi-
tration boards. Film Boards, or the Hays or-
ganization; to discontinue block booking or
blind booking; to stop the dissemination of
false publicity concerning the industry, ancl to
refrain from contributing to the monopoliza-
tion and undue restraint of the industry.
If the commission fails to order the in-
vestigation asked, it will afford an oppor-
tunity for an attack by the reformers on
that body as contributing to the efforts of
the leaders of the industry to establish a
monopoly.
Laemmle in from Europe ;
Harris of "Cinema" Here
(Continued from Page 3)
of "Uncle Tom's Cabin" in a few
weeks and then go to the coast to
watch production at Universal City.
With Laemmle, in addition to his
family, was Sam Harris, editor of
"The Cinema" of London whose visit
here concerns a trade publication
plan. He will go to the coast with
Laemmle.
In the party were Carl Laemmle,
Jr., Rosabelle Laemmle, Julius Stern,
Maurice Fleckles and wife, Dimples
Lido who has been signed by the
company and Charles Ross, Laem-
mle's secretary. Universalites jour-
neyed down to the bay on a special
boat and accompanied the Berengaria
up the harbor.
"U" Gross $14,992,293
for Six Month Period
(Continued from Page 3)
the 250,000 shares of Common out-
standing, compared with $2.16 per
share in the first half of 1926. Based
on bookings already contracted for.
it is expected that profits during the
second half of the year will be sub-
stantially in excess of those of the
first.
B. & K. Take Over Two
Chicago — Ralaban & Katz soon will
take over the Senate and Harding
from Lubliner & Trinz. They will be
part of a new presentation circuit
v.'b.ich will also include the Norshore,
with the same production alternating
at the three houses.
Week's Headlines
Monday
U. S. to resist any efforts by industry to
"run" Trade Practice Conference.
967 theaters built in 294 cities in 1926, U. S.
survey shows.
Exhibitors confident of victory in Twin City
theater strike.
Only three houses hit in St. Louis tornado.
Closing of offices indicates Cleveland booking
combines. Associated Theaters of Ohio, is
(lead.
Tuesday
Producers junking inferior product, Elmer R.
Pearson of Pathe states.
Trade commission adopt "stone silence" pol-
icy on Trade Practice Conference.
Minneapolis police 'seek bombers of Paramount
exchange.
Ray Rockett to supervise First National's pro-
duction unit in Germany.
Wednesday
Federal Trade Commission considering quali-
fication of delegates to Trade Practice Con-
ference; New Jersey to protest lack of
representation; leaders assembling for
meetings.
Studio economy and efficiency at highest peak,
Jesse L. Lasky says.
Bond issue of $9,500,000 floated for four
Paramount theaters in Brooklyn and one
at Birmingham, Ala.
Thursday
Coast operation fatal to Sam Warner.
Studio salaries near peak, Louis B. Mayer
states.
Ban on block booking expected by Federal
Trade Commission at Trade Practice Con-
ference.
Irish association asks Federal Trade Commis-
sion to dissolve Hays organization; Canon
Chase to demand probe of association.
.St. Louis recovering from effects of tornado.
Friday
.Sandbagging, theater grabbing and unreason-
alile protection among alleged abuses to be
bared at Trade Practice Conference Monday.
Frank J. Rerabusch, Indiana, asks commis-
sion to make all decisions at parley.
Effort to spread Twin City theater strike
throughout Northwest fails.
Closed shop sought in entire Philadelphia
territory.
Saturday
Junking uniform contract to be soug^ht by
Conn, exhibitors at trade parley.
Twelve advisors to accompany Phila. dele-
gates.
Two more complaints filed against industry.
N. Y. exhibitors get subponea in fight film
probe.
$2,000,000 seen as 3rd quarter Paramount net.
Amusement crafts plan one St. Louis union.
Laemmle in from Europe; Harris of "Cin-
ema" here.
Universal gross $14,992,293 for six month
period.
Orpheum plans Denver and Salt Lake City
houses.
Stern-Meyers End Partnership
Chicago — Joseph Stern and Sam
Meyers have dissolved partnership.
Through the terms of the settlement.
Stern takes over full control of the
Highway and Marquette which the
two , operated on a co-partnership
basis.
Junking Uniform
Contract to be Sought
(Continued from Page 3)
to replace it. The organization feels
this is "the most important matter
confronting the exhibitor today."
Other grievances "universally com-
mon." also will be presented, but at-
tack on the contract will be the chief
concern.
"If the convention by some act can
accomplish the invalidating of the
standard exhibition contract and fur-
ther evolve a bilateral instrument
based upon the rights and equities
of both parties concerned, then the
convention will have justified its
raison d'etre, regardless of what else
may be accomplished," Levy says.
12 Advisors to Accompany
Philadelphia Delegates
(Continued from Page 3)
delphia, are delegates, with George
P. Aarons, secretary of the associa-
tion, as alternate.
C. Floyd Hopkins, Harrisburg, is
chairman of the advisory committee
whose members are: L. J. Chamber-
lain, Shamokin; Louis Appell, York;
Charles Hildinger, Trenton, N. J.;
N. F. Power, Doylestown; and L.
Berger, H. Green, C. Stamper, J.
Rosenthal, S. Stiefel, Joseph Price
and George Lessy, Philadelphia.
Dagmar Godowsky Hurt
Dagmar Godowsky is recovering
from injuries received when she was
struck by an automobile in West
72nd St.
Rockett Sails Tuesday
Ray Rockett sails for Berlin on the
Reliance Tuesday to supervise First
National production in Germany.
BUREAU OF
COMMERCIAL ECONOMICS
1108 Sixteenth Street
Waahington. D. C.
Co-operating with 42 Qovem-
ments and loaning films free
and speakera throughout the
world for the purpose of public
instruction. . .
Schools y Churches and Clubs
using Motion Pictures
Should Subscribe for
THE EDUCATIONAL SCREEN
and keep up-to-date with the
new films and new equipment
"1001 FILMS" (Fourth Edition)
Complete reference booklet, listing nearly 3,000 educational films given
at reduced rate with each subscription
$1.50 per year - 5 South Wabash Ave., Chicago, III.
The one way
to be sure
Screen quality is important to the
public and therefore to the box office.
It is too important an item to be over-
looked by the exhibitor.
There is one way to be sure of getting
the highest photographic quality in your
productions. Specify prints on Eastman
film — the film that made motion pictures
possible — and look for the important
words ^^Eastman Kodak'' in the margin
of each reel.
EASTMAN KODAK COMPANY
ROCHESTER, N. Y.
ERWIN S. KLEEBLATT
announces his association with the
Ogden Printing Co.
ONE OF NEW YORK'S GOOD PRINTERS
Specializing in
Color Process and Half Tone Printing
Long Runs
COMPARE PRICES AND QUALITY
'^Let^s Work Together to Our Mutual Advantage''''
OGDEN PRINTING CO.
209 WEST 38th STREET, NEW YORK CITY
TELEPHONES WISCONSIN 7323-4-5
V
;!^€* NEWSPAPER
of FILMDOM
ALL THE NEWS
ALL THE TIME
VOL. XLII No. 8
Monday, October 10, 1927
Price'-S" Cents
PARLEY CAN HALT U. S. ACTION
DISTRIBUTORS ATTACK
CAL.ANII-TRUSTLAW
San Francisco — Attack on the con-
stitutionality of the Cartwright Act,
California's anti-trust law, is made by
CJavin McXab and Nat Schmulowitz,
attorneys tor Frank A. Macauley and
Lewis R. Cirecnfield. Santa Cruz ex-
hibitors and nine film companies in
answer to suit filed by J. A. Harvey,
Jr., Santa Cruz exhibitor, for double
daniapes of $100,000.
Films at all times were available
to Harvey if he would pay "reason-
(Coiitinucd on Parte f>)
TEXAS AHORNEY HERE
TO STUDY PRACTICES
Dallas — State anti-trust suits are
expected to be filed against 20 or
more producers and distributors, up-
on return to Texas of Atty. Gen.
Claud Pollard and his assistants, Joe
Brown and Allen Clark from New-
York, where they are to attend the
Trade Practice Conference which
(Coiitiiuied on Pane 7)
Ace House of "U" Chain
Is Opened in Brooklyn
Universal's $1,500,001) Brooklyn
Universal opened last niRht with all
the pomp and ceremony of a Broad-
way event, as Borough President
James J. Byrne ollicially welcomed
Carl Laemmlc and Dan Michalove.
(.Continued on Page 8)
On Coast Lots
Production is the life-blood
of the industry. To keep
abreast of the trade without
full knowledge of what Coast
studios are doing is not in the
cards. Therefore, THE FILM
DAILY brings to you every
morning a full page of Holly-
wood news, gathered by a
corps of reporters and rushed
to New York by telegraph for
immediate publication.
LINE Of PROCEDURE AT
CONFERENCE OUTLINED
Purposes of the meetings will be
outlined today by the f-'ederal Trade
Commission, when the Trade Prac-
tice Conference is called to order.
The opening session, under direc-
tion lii Trade Commissioner .\bram
F. Myers with ^L Markiiam I-'lan-
iiery, as the government's attorney,
will be a general meeting, to pass on
credentials of accredited representa-
tives of the two grbui)s. producers
and distributors and exhibitors. Flan-
nery then will outline the govern-
ment's position in effort to fornmlate
a code of ethics for the film business
(Continued on Page 7)
LIST BELIES CRITICISM,
WOODHUIL DECLARES
Delegates selected for the Trade
Pra tice Conference fully vindicates
the tnethod of selection employed by
the Federal Trade Commission, who
den unce efforts to discredit dele-
gates through insinuations that the
affair is a "set-up" engineered by the
Hr'.\s organization.
•■om the original announcement
of plan, I have said, that in my
opii.ii.li, it was equitable, inasmuch
as the delegates were determined up-
on by a meeting of exhibitor minds.
It has been most amazing. to me all
{Continued on Page 7)
M.P.T.O. Seeks to Carry
Out Wishes of Majority
While the M.P.T.O. A. will have a
definite policy of reforms to be in-
troduced at the Trade Practice Con-
ference, no set platform has been
adoi)ted. and its president. R. F.
( Pete I Woodhull will wait until the
conference determines what the ma-
jority of exhibitors want before
adopting a line of procedure.
'■\Ve believe in niajorit\' rule, and
what the majority expresses it wish-
es, we shall seek to obtain." Wood-
hull states.
Industry's Opportunity is
Cited by Chairman Myers
"From the standpoint of the commission, this meeting is an
attempt to let the industry avoid Federal regulation."
This is the cryptic statement made to THE FILM DAILY
by Commissioner Abram F. Myers, chairman of the Federal
Trade Commission, who will preside at the Trade Practice Con-
ference, which opens its sessions at 2 :30 P. M. today at the Law
Ass'n Building, 42 West 44th St. His pre-conference statement
is a summary of the purpose of the meetings, but also is in the
nature of a warning as to their seriousness, with the threat of
Federal regulation hanging over the industry.
"The motion picture industry of
the United States in many ways has
recognized the need for self-regula-
tion," Myers said, "and has evidenced
that recognition by voluntary action
to suppress the production of unfit
pictures and in other ways. The
conference in New York is to provide
the industry another opportunity at
self-regulation by suppressing such
practices as the industry itself may
decide are unfair and undesirable.
From the standpoint of the commis-
sion, this meeting is an attempt to
et the industry avoid Federal regu-
ation."
Myers is on familiar terms with
conditions in the industry, by virtue
of his long study of trade practices,
dating back to the days of the Mo-
tion Picture Patents case, in which
he represented the government as
special assistant to the attorney gen-
eral in charge of anti-trust work. He
points out that the conference ha^
(Cmitinued on Page 7)
EILMDOM AGOG AS HOUR
OE OPENING NEARS
Filmdom is buzzing with excite-
ment today as the zero hour ap-
proaches for the Trade Practice Con-
ference, sponsored by the Federal
Trade Commission, which opens at
2:30 P..\I. at the Bar Ass'n Building,
42 West 44th St. What will the out-
come be? Is the conference to be
"just one of those things?" or will
it evolve a sound, practical code of
ethics which will be put into prac-
tice in the industry, with the gov-
ernment seeing to it that all parties
(Continued on Page 7)
POLITICALIEANINGSNOT
A EACTOR IN PARLEY
Political beliefs and affiliations are
not expected to have any great bear-
ing on the Trade Practice Confer-
ence which gets under way at 2:30
P.M. today. The gathering, consid-
ered by many the most important in
the history of the industry, is spons-
ored by the Federal Trade Commis-
sion in an effort to evolve a code o
ethics to be adopted by the industry.
The fact that Will H. Hays oner
occupied a dominant position in the
Republican party, which now is in
(Continued on Page 7)
Close- Ups
The government launches the
Trade Practice Conference to-
day in a spirit of friendliness,
not antagonism, and with full
intention of giving the indus-
try a chance to put its house
in order without recourse to
Federal regulation. The Federal
Commission will be represent-
ed by Abram F. Myers and M.
Markham Flannery. Close-ups
of these two government offi-
cials appear on page 7.
THE
j^^
DAILV
Monday, October 10, 1927
Vol. XLII No. 8 Monday. October 10, 1927 Price 5 Cents
lOHN W. ALICOATE
Publisher
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Alaurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertibing Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter Mav 21, 1918, at the
post-office at New York. N. Y., under the act
of March 3, 1879. Terras (Postage free)
United States, outside of Greater New York,
JIO.OO one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad
way. New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday,
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel: 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London. W. I. Ber-
lin— Lichtbildbuehne, Friedrichstrasse, 225.
$3,500,000 BOND ISSUE
FLOAKDBYPARAMOUNT
Los Angeles — Paramount Proper-
ties, wholly-owned Paramount sub-
sidiary, has issued $3,500,000 of six
per cent serial gold boinds, dated
Sept. 1, 1927 and due serially 1930 to
1942 priced at 100 and accrued in-
terest to yield six per cent.
The company is owner in fee of
the Metropolitan building and also
the Paramount studios.
The issue of bonds is secured by
a first mortgage on both the Metro-
politan and the studio properties, as
well as by assignment to the trus-
tee , under trust indenture of the
leases of these two properties to the
parent company. The proceeds of
the issue will be used to complete
the purchase of the Paramotmt stu-
dio properties, to reimburse the treas-
ury for other capital expenditures,
and to call the outstanding $1,604,-
000 first mortgage Syj per cent bonds
of the Plill Street Fireproof Build-
ing Co.
Tiading fell off Saturday morning, follow-
ing the previous day's slight spurt, attributa-
ble more or less to the usual half-holiday quiet.
Denies Sale
Cleveland — Denial is made
by Arthur Keller secretary-
treasurer of Ohio Amusement
Co., that any sale of its thea-
ters has been made or is be-
ing negotiated.
High
Low
Close
Sales
*tAm. Seat. Vtc. . .
47
*tAm. Seat. Pfd...
48
*Balaban & Katz . .
60 ?i
*Bal. & Katz Vtc.
73^
Eastman Kodak . .
167
166 J4
167
600
*tFilm Inspection.
5/8
♦First Nat'l Pfd...
100
Fox Film "A"
68 ii
68
68
400
tFox Theaters "A'
19
187/s
19
200
tintern'l Project. . .
10
....
Loew's, nc
54>/2
S4'/«
54>^
300
*ttLoew's, 6s 41ww
104
*ttLoew's,6s41x-war ....
inoi^
*M-G-M Pfd
247/8
*M. P. Cap. Corp.
8
*Pathe Exchange. .
45^
*Pathe Exch. "A"
23 Vs
166
♦ttPathe Exch.7s3/
93 Ki
93/2
93/2
4
Paramount F-P. . .
109
1075^
IO8/2
2,300
♦Paramount Pfd. .
122^
ttPar.Bway.5'^s51
lom
161 «
10134
io
**Roxy "A" ...
. 38
35
**Roxy Units . . .
41
38
**Roxy Common .
12
10
Skouras Bros. . . .
40
40
40
Stan. Co. of Am.
65 ^R
65
65
*tTrans-Lux Screen . .
m
*tUniv. Pictures.
30
Univ. Pict. Pfd..
99'/.
99^4
99/3
40
"Warner Bros. . . .
17/2
Warner Bros. "A'
• 28. k
27/8
27 'A
600
Joseph Schenck to London
Joseph M. Schenck, president of
United Artists, will sail on the Ber-
engaria for London tomorrow. He
will be abroad four weeks, visiting
L^nited Artists' branches in European
capitals.
•Last Prices Quoted **Bid and Asked (Over
the Counter)
tCurh Market ttBond Market
NOTE: Balabf.n & Katz is listed on the
Chicago Board; Skouras on the St. Louis
Stock Exchange and Stanley in Philadelphia.
Buys Iowa House
Rowan, la. — R. Ziska has purchased
the Opera House from A. A. Wil-
liams.
EDITOR CUTTER
DIRECTOR
Elmer J
no w
48th St.
New York
McGovern
Bry. 9400
Tuttle Tracing Fight Film
U. S. Attj'. Tuttle was temporarily
balked in his efforts to trace entry
of the Dempsey-Tuney fight films
into the state by the failure to find
a man known as P. Wasserman. P.
Bosewick, president of the Slocum
Film Co., 729 Seventh Ave., who ad-
mitted that his finn had purchased
the New York State rights, said he
had purchased the films from Was-
serman but did not know where he
could be found.
Plans Film Fight Repeal Bill
Washington — Emanuel Celler
(Dem. New York) will introduce a
bill at the forthcoming session of
Congress for repeal of the Federal
law barring fight films in interstate
commerce.
Films Alone, Not Enough
in West, Weisf eldt Says
Pictures alone, except for the oc-
casional outstanding attraction, are
not enough to bring patrons in, so
far as tiie West is concerned, accord-
ing to M. J. Weisfeldt, for the last
3'ear Coast division manager for
FBO. Weisfeldt arrived in New York
yesterday to tender his resignation
from the company to head a com-
pany now being formed.
Diversity is the big demand of
the public today and it is being re-
layed through exhibitors who are
seeking vaudeville, novelties and even
the old-fashioned illustrated song
slides to inject the desired variety.
Exhibitors in towns large and small,
from the Middle West and Far West
have found out they canot "get by"
on pictures alone, he states.
This tendency, he says, emphasizes
the fact that the day of specialization
has arrived in show business. This
is reflected in production, which he
says has reached the saturation
point, so far as volume output is
concerned, with fewer productions of
improved quality needed to maintain
pictures' place in the mind of the
public. This, in turn, demands spe-
cialization in distribution and exhi-
bition, he believes, predicting decline
of volume distribution.
Weisfeldt has been active in the
exhibition, production and distribu-
tion branches of the industry since
1906, when he operated theaters. He
at one time was general manager for
Fox in England and since has been
connected with FBO. As Middle
West and Coast division manager
for that company, he has had oppor-
tunity to observe developments in ex-
hibition in cities and towns from
Chicago to the Coast.
Sterling Reorganized with
Walenstein as Sec'y-Treas.
Complete reorganization of Sterl-
ng is announced by Henry Ginsberg,
president, admits Irving L. Walen-
stein, former exchangeman and dis-
tributor, as a member of the firm, and
results in increase in capitalization.
The new corporation. Sterling Pro-
ductions, Inc., is headed by Henry
Ginsberg as president; Joe Rock,
vice-president and general production
supervisor; and Irving L. Walenstein,
secretary and treasurer. A new pol-
icy of expansion will feature the re-
organization, it is stated. Only six
major productions remain to be made
on the 1927-28 program, with the
1928-29 schedule to be greatly am-
plified.
Support L. W. Post for Assembly
A motion picture advertisers com-
mittee headed by Vic Shapiro as
chairman is actively sponsoring the
candidacy of Langdon W. Post, for-
mer picture editor of the "Evening
World," for the New York State As-
sembly from the 10th Assembly Dis-
trict.
AMERICAN AND FOREIGN DISTRIBUTORS
OF qUAUTY MOTION PICTURES .
jilirLEEjpit™?js con
701 SEVENTH AV«. NKW YCWK .BRYANT 63SS
Change Detroit Hollywood Policy
Detroit — Lou and Ben Cohen have
changed the policy of the Hollvwood,
their $1,000,000 west side house, to
two changes weekly. The theater
seats over 4,000.
Schreiber Expands Circuit
Detroit — Alex Schreiber, operating
the New Plaza and the Frontenac.
has taken a 15-year lease on a new
theater to be built at Michigan and
Cass. It will open Jan. 15, seating
550.
John Niebes Buys Back Theater
Detroit — John Niebes has bought
back from Alex Schreiber the inter-
est in the Dawn which he sold to him
about a year ago.
Rush Detroit U.A. Theater
Detroit — Work is being rushed on
the United Artists theater in an ef-
fort to' open it for New Year's week
as originally planned.
If You Are in the
Market for Any Kind of
MOTION PiaURE
APPARATUS
CONSULT US AND ^Al^E
MONEY
SEND FOR OUR PRICE LIST
loiLLoacHBys
▼ViiO \X>c^\- 37'^*^^ N"-!' york,N.y. •*
fl Phona Penna. 0330 ||
Motion Picture Department I
U S and C«nad* Arrntu for Debri* I
\
ITS A
It is no accident!
^T^HAT the same prodiioor, within a single year, has
-■- brought to the sereen "What I*riee (ilory,"''' "Tth
Heaven," "Loves of Carmen, '" and now — "Sunrise"
(being shown only at the Times S<|uare Theatre in
New York) — is not a matter of hick.
The sound judgment, fine business-sense, keen showman-
ship and courageous financing show n in these outstantHng
triumphs is reflected in the entire product destined for
your screen. You can now confidently depend on these
qualities in the preparation of pictures from
FORTHCOMING ATTRACTIONS
ff
EAST SIDE, WEST SIDE"
George O'Brien
Virginia Valli
"THE GAY RETREAT"
Sammy Cohen Ted McNamara
"HIGH SCHOOL HERO"
Sally Phipps Charles Paddock
"PUBLICITY MADNESS"
hois Moran Edmund Lotce
"PAJAMAS"
Olive Borden
Lawrence Gray Jerry Miley
"VERY CONFIDENTIAL"
Madge Bellamy
Patrick Michael Cunning Mary Duncan
"LADIES MUST DRESS"
Virginia Valli Lawrence Gray
Earle Foxe
^^7th HEAVEN
99
Jaynet Gaynor
Charles Far re II
TOM MIX
Westerns
JOHN GILBERT
Reissues
BUCK JONES
Westerns
WHO PLAYS with FOX PROFITS with FOX
THE
ica
Monday, October 10, 1927
A Review of Reviews
; By LILIAN W. BRENNAN
f Adolphe Menjou. the gentleman of fine
manners, easy grace and sartorial perfec-
tion, is just himself again in "A Gentleman
From Paris." And that is all that is neces-
sary to make it a good picture. "Ladies At
Ease" has the fair sex to deal with and the
result is negative. The "hall room girls"
land a Broadway show via a dull and un-
comical route. "In A Moment of Tempta-
tion" is a good, program entertainment and
wholesome, despite a title that might sug-
gest otherwise. George Walsh supplied the
heroics in "Combat", a below the average
offering. The fireman comes in for further
glorification in "Hook And Ladder No. 9,"
a satisfying melodrama with a good thrill
climax.
Constance Talmadge has an amusing veh-
icle— ^made so by Malcolm St. Clair's good
direction — in "Breakfast at Sunrise." "Sailor
Izzy Murphy," belongs to the new school of
comedy with lunatics the principal charac-
ters. George Jessel does some fair clowning
in a picture that reaches good suspense in
the melodramatic climax. "For Ladies Only"
proved to be a thoroughly delightful com-
edy romance, cleverly handled and entertain-
ing all the way through. "The Border Cava-
lier" has the old ranch in jeopardy again
but all's well in the end.
Stanley Plans E. Liberty House
East Liberty, Pa. — Plans have been
filed by Stanley Co., for a $600,000
theater to be built on Penn Ave.
Hoffman-Henon Co. are the archi-
tects.
Heads Tiffany Exchange
Kansas City — C. A. ('Red") Jones,
former manager of the Educational
branch here, has been made manager
of the Tiffany exchange, succeeding
Eph Rosen who is promoted to home
office representative.
The Broadway Parade
Two changes take place this week in the long-run line-up. Mark-
ing the first extended run on a western picture for Broadway
Fred Thomson's "Jesse James" succeeds "The Magic Flame" at
the Rialto Oct. 15.. "Underworld" closed Friday night at the Rivoli,
being followed by "Firemen, Save My Child."
The parade as it now stands:
Picture Distributor Theater Opening Date
"The King of Kings" . .Pathe Gaiety Apr. 19, 1927
"Wings" Paramount Criterion Aug. 12
"Patent Leather Kid" ..First National ..Globe Aug. 15
"Les Miserables" Universal Central Aug. 21
"Garden of Allah" M-G-M Embassy Sept. 2
"The Magic Flame" ..United Artists .Rialto Sept. 17
"The Student Prince" M-G-M Astor Sept. 21
"Sunrise" Fox Times Square Sept. 23
"The Jazz Singer" Warners Warners Oct. 6
"Firemen Save My Child" Paramount Rivoli Oct. 8
"Jesse James" Paramount Rialto Oct. 15
Twelve Features Planned
By Oscar Price Firm
San Francisco — Plans for 12 pro-
ductions are announced by Pallas
Photoplays, the new organization
headed by Oscar Price who has
taken over the Graf Brothers studios
here.
These features will be produced by
leading directors featuring casts of
prominent players.
Hughy Bernard to Boston
Boston — Hughy Bernard, former
manager of the Colonial at Lebanon,
Pa., has been appointed manager of
the Casino. He is succeeded at the
Colonial by Josh Daly of New York.
PATHE NEWS
Scores with American Legion
Convention pictures in
Louisville, Ky.
Louisville, Ky., October 7, 1927.
Ray Hall, Editor,
Pathe News, N. Y.
PATHE is to be congratulated on the fine pic-
tures secured of the American Legion Paris con-
vention and parade. We are receiving many com-
plimentary comments from the public. Another
score for PATHE NEWS.
Fred Campbell,
B. F. Keith's Rialto Theatre.
Wesco Has Expansion
Plans Under Way for Mont.
Butte, Mont. — Wesco has ambi-
tious plans under w-ay for several
new theaters in Montana. The com-
pany is highly pleased with condi-
tions here since entering the field and
has a definite program in work to
build large theaters at strategic
points.
Montana Wesco Houses Lead
Butte — Alontana theaters controlled
by Wesco are leading the Northwest
in average attendance. Harold B.
Franklin, head of the circuit, declared
prior to departure for the East. The
ompany has houses here and at Great
Falls.
Wesco Buys Montana House
Lewistown, Mont. — Wesco The-
aters has purchased the Judith from
Rolla Duncan. The company now
has theaters in three cities in the
state. William Steege of Great Falls
has been made state manager.
White Managing Mercer House
Mercer, Pa. — D. Wallace White of
Warren has been appointed manager
of the Columbia, succeeding J. C.
Fischer who resigned to go to Mead-
ville.
Dickson Buys La Habra House
La Habra, Cal. — H. S. Dickson of
Long Beach has purchased the Gar-
den from C. P. Bussell, and is re-
modeling and refurnishing the house.
Henry Lewis Heads Philly Board
Philadelphia — Henry E. Lewis,
(Pathe), has been elected president
of the Film Board, S. Wittman,
(Univ.), is new vice-president, and
Former President W. J. Heenan
treasurer.
Improve Arkansas Theater
Stuttgart, Ark. — Arkansas Amuse-
ment Co. is spending $22,000 on im-
provements for the Majestic. William
Gibson is manager.
Garrison Buys Oregon Theater
St. Helens, Ore. — G. O. Garrison,
owner of the Liberty, has purchased
the Grand from L. N. Walton. J.
A. Singleton of Portland will be man-
ager.
New Vancouver Exchange
Building Near Completion
Vancouver — • The film exchange
building is being completed and
branch offices of practically all dis-
tributors in western Canada are re-
moving to the new premises from the
Leigh-Spencer Bldg. at 553 Granville
St., where they had been quartered
for some years.
The new structure is only one
story in height and all offices have
street frontages. The various film
companies have cooperated in mak-
ing the new film exchange building
possible. Special film vaults and
other facilities for the business have
been provided.
Col. John A. Cooper of Toronto,
president of the M. 1-". Distributors
and Exhibitors of Canada, will be
here for the formal opening.
Reed at Eastman
Rochester, N. Y. — Daniel Reed,
former director of the Town theater,
Columbia, S. C, has been appointed
l^roducing director at the Eastman.
Thelma Biracree, back from the Gau-
mont Palace, Paris, has been re-en-
g;'ged as premiere danseuse and will
train the dance corps.
Sunday Shows for Bolivar
Bolivar, N. Y. — Village trustees
have passed an ordinance permitting
Sunday shows, and hereafter the
Bolivar will be open seven nights a
week.
Ellis in "Rachel' 'Cast
Paul Ellis has been added to cast
of "Rachel," which Paramount is
making.
New Theaters
Birmingham, Ala. — Birmingham Realty Co.
has opened the Avon.
Union Grove, Wis. — Floyd Coling has
opened the Parkway.
Enid, Okla. — Griffith Amusement Co. will
erect a $10,000 house to seat 1,200 in the
near future.
Washington, C.H., O. — Harry V. Smoots,
owner of the Vine, plans to build an $80,000
theater to seat 775. Roy Simons will be man-
ager. Harry Holdbrook of Columbus is the
architcet. The new house will open Feb. 1.
Cleveland, Tenn. — Crescent Amusement Co.
of Nashville have opened the Princess at a
cost of $100,000.
Cambridge, Mass. — Elias M. I.oew Is plan-
ning the Day St. theater to seat 2,400. Work
will start next spring. Luew is now con-
structing the 16th theater in his chain with
his new house at Charlestown.
Taunton, Mass. — -Donovan Amusement Co.
are building the Park on Broadway.
Rahway, N. J. — Olt-Engel Corp. have
awarded contracts for building the Major.
Albany, Ga. — Harry Hirschensohn is build-
ing a $.^0,000 negro theater on So. Jackson
St. to be finished by Dec. l.S. Contractors
are Brunlow & Treylach of Dalton. The
house will seat 1,000.
Hoquiam, Wash. — Ed Dolan of Grays Har-
bor has completed plans for his $150,000 the-
ater unfler const luction at Seventh and J Sts.
THE
londay, October 10, 1927
■Stk
DAILY
ALL COAST NEWS BY WIRK
Pathe Takes Over De Mille Studios
CONSIDINE HEADS U. A. PRODUCTION-SIX UNITS SHOOTING AND EIGHT
PREPARING AT PARAMOUNT— SHEEHAN BACK AT HELM OTHER COAST NEWS
;OMPANY ALSO OWNS
MEIROPOLITAN PLANT
Cojnpleting consolidation of i'. D.
and Pathe interests into the en-
!ar)4ed Patiie firm, the latter has pur-
ased tile Cecil B. De Mille studios.
JIk deal was made with Jereniiaii
Milhank, financier, who, with as-
MK-iates, have owned the plant since
D. C. first was formed.
All feature production has been
:oncentrated at the De Mille plant
rthich is under general management
if William Sistrom.
Pathe also owns the Metropolitan
studios, which it hopes to make "the
home of the independent producer."
Several independent units now work-
injj: at the studios are producing for
Pathe release. Phil Ryan is general
manager of the plant.
Eugene Borden Cast
I'.ugene Borden has been added to
the cast of "Gentlemen Prefer
Blondes."
Snell Completes Continuity
Earle Snell has completed continu-
ity of "Live and Let Live," Reginald
Denny's next for Universal which
William Seiter will direct. The pro-
duction will start as soon as Denny
completes "Use Your Feet."
Keaton Film Being Edited
Buster Keaton's "Steamboat Bill,
Jr.," is being edited under supervi-
sion of Harry Brand. Charles
! (Chuck) Reisner directed the picture
in which Ernest Torrence and Mar-
ion Byron have featured roles.
"U" Exercises Reed Option
Universal has exercised its ontion
on services of Tom Reed, title writer.
FOR THAT
PARTICULAR STORY!
SERVICE for AUTHORS
551 Fifth Avenue, New York
Hamilton Thompson
Manager
COAST REPRESENTATIVE
Ed. Sedgwick, Sr.
( Josie Sedgwick )
19.30 Canyon Drive HO. 5725
Hollywood
Make Truce
Differences between Jetta
Goudal and Cecil b. De Mille
have been settled. The star,
who clashed with the produc-
er about a month ago, when it
was stated her contract had
been abrogated by mutual con-
sent, is to return to work at
once.
6 fILMS UNDER WAY, 8
INWORKATPARAMOUNI
Six pictures are in production on
the i'aramount lot, while eight more
are in preparation. Pictures now in
work are: "The Spotlight," directed
by Frank Tuttle with Esther Rals-
ton and Neil Hamilton; "Honeymoon
Hate," directed by Luther Reed with
Florence Vidor; "The Gay Defend-
er," directed by Gregory La Cava
with Richard Dix; "The Side Show,"
directed by John Waters with W.
C. Fields, Chester Conklin and Mary
Brian: "Honky Tonk," directed by
\ ictor Schertzinger with George
Bancroft; "Serenade," directed by
(Continued on Papc d)
Olga Baclanova Signed
Olga Baclanova, who played the
role of the nun in "The Miracle," has
been signed by Universal for the role
of a vampire in "The Man Who
Laughs," Conrad Veidt starring ve-
hicle which Paul Leiii is directing.
Barthelmess Starting "The Noose"
Production starts this week on
"The Noose," Richard Barthelmess'
next vehicle for First National. John
Francis Dillon will direct. Hobart
Henley is producer. J. T. O'Dono-
hoe wrote the screen version.
Daniels in "Wooden Dollars"
Richard Arlen is to play opposite
ISehe Daniels in "Wooden Dollars."
(iregory La Cava, who has just com-
pleted "The Ciay Defender," starring
Richard Dix will direct. "Miss
Jockey" was to have been Miss Dan-
iels" next, but was postponed when
the company could not secure a race
track. Tt will be filmed later.
Sue Carol Has Narrow Escape
Sue Carol narrowly escaped death
in an airplane accident at Glendale
airport.
YOUIHfULEXKUIIVEIO
SltPINlO POST TODAY
John W. Considine, Jr., today takes
over the reins of production lor Art
Cinema Corp., which finances most
independent producers releasing
through United Artists. His new
post IS that of general manager. He
also is president of Feature Prod., a
United Artists producing unit.
Telegraphic confirmation of Con-
sidine's appointment to the post, un-
der a long term contract, was re-
ceived F'nday, which was the oc-
casion for a double celebration, as
Friday was Considine's twenty-nintii
birthday.
Considine, who is tiie son of the
iiead of the former Sullivan & Con-
sidine vaudeville circuit, entered pro-
duction in 1921. Successively, he
has been supervisor of a Constance
Talinadge film, assistant to Lou An-
ger, manager of Buster Keaton Prod.,
manager of the Constance Taimadge
company, manager of both the Nor-
ma and Constance groups, general
manager of Joseph M. Schenck Prod,
and president of Feature Prods.
"SaUors' Love" to be Published
"Sailors' Love,"' by John A. \'.
Weaver, which First National will
l)rodiice, will be published by "Col-
lege Humor." No cast for this pic-
ture has as yet been selected.
Fox and Mcintosh Signed
Earle Fox and Burr Mcintosh
iiave been assigned to the cast of
"Sailors' Wives," co-featuring Lloyd
Hughes and Mary Astor for First
National. Joseph Henabery is di-
recting from an adaptation by Bess
Meredvth.
Lois Wilson Completes Role
Lois Wilson has completed the
starring role in "Coney Island," di-
rected by Ralph Ince for F B O.
Shefhan at Helm
Winfield R. Sheehan again is
in charge of the Fox produc-
tion schedule, with units work-
ing at top speed. He returned
last week from New York and
Europe.
A Little
from *'Lots*'
By KALl'll WILK
Hollywood
BOB KANE, Joe Boyle, Forrest
Halsey, Earl Roebuck, Ernie
llaller and other members of the
Kane unit, who are here from the
East, have gone "native," but Roe-
buck's dog, "Roddy" is still pro-New
York. It seems to prefer aiiartment
life to the great outdoors.
* ♦ *
Fred Hamlin, one of the best
press agents in the land of sunshine,
beauty and beauties, is a rabid
California booster, although he was
reared in Indianapolis and spent
many years in New York. Fred's
backyard is a 7no^intain a7id this is
no bluff.
* ♦ *
Our Passing Show: Mack Swain
enlightening Sam Hardy and Lucien
Littlefied regarding the Charlie
Chaplin era at Essanay; Colleen
Moore, in aviatrix uniform, work-
ing in "Ain't She Sweet"; Mervyn
LeRoy preparing for his second di-
rectorial effort at the First National
studio; Ann Rork and Helen Klumph
watching "The Texas Steer."
* * «
Lilyan Tashman's map of
Paris dress, designed by Ralph
Barton, is attracting much at-
tention. It is a work of art
and is very novel. Lilyan,
who brought the dress from
Paris, also introduced reptile
shoes in Hollywood.
* * *
Lee Garmes, who turned in an ex-
cellent job on "The Garden of Al-
lah," is photographing "Louisiana"
and will also handle the camera on
"Lilac Tim-e." Lee, while working
on "The Garden of Allah" received
a rush call from First National and
made a rush trip from Europe.
* * «
Newspaper pictures are in vogue
here. Elmer Clifton is directing
"Gallaher" for DeMille, while
George Mel ford ivill do "The Free-
dom of the Press," at Universal.
The reporter role in "Chicago," at
DeMUlc's, is also very important.
* * ♦
Romainc Fielding is celebrating
his twentieth year in pictures. The
pioneer is working in "The Shep-
herd of the Hills," which is being
directed by Al Rogell.
Highlights of Hollywood News Appear in Film Daily Every Morning
DAILY
Monday, October 10, 192
i«
t
The
1928 Film
Year Book
Out
In January
Will Be
Bigger and Better
Than Ever
About the 1927 Film Year Book
They Said:
A very valuable addition to my desk library.
CARL LAEMMLE
It is the one book that I could not possibly get
along without.
JEROME BEATTY,
Assistant to the President,
Motion Picture Producers and Dis-
tributors of America.
The Year Book is one of the most valuable things
I have in my office and I don't knov/ how I would
be able to get along without it.
SAM SPRING,
Secretary-Treasurer,
First National Pictures
Hollywood
6 Films Under Way, 8
in Work at Paramount
(Continued from Page S)
Harry D'Arrast with Adolph Meii-
jou.
l!,ight are in preparation of the re-
niainmg 40 to be made. These in-
clude 'The Legion of the Condemn-
ed," directed by William Wellman
with Gary Cooper; a new story being
written for Hmil Jannings soon go
nito production with Hugh Leland
in the ca'st; "The Big Came Hunt,"
with Wallace Beery and Raymond
Hatton; "Red Hair," directed by
Clarence Badger with Clara Bow.
In addition a western cast is being
assembled for the Zane Grey special,
"Under the Tonto Rim." The Har-
old Lloyd picture is now in produc-
tion, and "Abie's Irish Rose" will go
into production within three weeks.
Fraser to Prepare "Heaven Forbid"
Harry Fraser is to prepare con-
tinuity of "Heaven Forbid," Univer-
sal's star feature comedy to be di-
rected by Nat Ross, who has just
completed "Stop That Man."
Boteler in Coughlan Film
Wade lioteler is playing • the lead-
ing role in "Let 'Er Go, Gallagher,"
with Junior Coughlan and Harrison
Ford for De Mille, under direction
of Elmer Clifton. Boteler is com-
pleting a scenario on which he is
collaborating with Rosalie Mulhall.
June Collyer Opposite McLaglen
June Collyer has been selected for
feminine lead in "Woman Wise," an
original l:iy Donald McGibney and
James K. McGuinness, which Albert
Ray is directing for Fox with Victor
McLaglen featured. Walter Pidgeon
has an important role.
Fourth Custer Film Completed
I<'BO has completed "The Riding
Renegade," Bob Steeles fourth star-
ring picture. Wallace Fo.x directed
from an original by Frank Howard
Clark. In the cast are Dorothy Kit-
chen, Lafe McKae, Bob Fleming,
Ethen Laidlaw and Nick Thompson.
Protection Claims Up
Before Chicago Board
Chicago — Action has been brought
before the arbitration board by Scho-
enstadt & Sons against M-G-M for
$7,700 for failure to deliver "Becky,"
\\hich they claim the Piccadilly had
contracted to play the week follow-
ing its run at the Canitol. The board
will also be asked to force M-G-M
to a showdown on the contract which
gives the Piccadilly protection over
the Avalon. Schoenstadt is expectci
to file a claim for damages pT-si"'-
Paramount for failure to notify the
company when "Tell It to Sweeney"
was booked into the Capitol. The
Piccadilly claims to hold a day and
date contract on this picture.
ire
all
ma
hi
lies
air
:[e>
ott
;oc
Distributors Attack
Gal. Anti-Trust La\
(Continued from I'age 1)
able" prices, some companies replie,
while others stated they had a rigl
to determine with whom they wou.
do business. Harvey aJ'eged that tt,
exhibitors and distributors conspire
to cut off his film suppiy. Compani<
named in the action are: F B C
Fox, Educational, First National, 1
D. C, Warners, Paramount, M-G-1
and Universal. ,
Harvey claims that Greenfield wh
is the owner ot one large theater i
Santa Cruz, and Macauley, who is th
owner of the other large theater i
Santa Cruz, threatened the variou
exchanges that they would cease t
patronize them if any service wer
extended to Harvey.
It is further claimed that as
result of these threats, exchanges
which are asserted to control mor
than 95 per cent of production am
distribution in the United States, en|or
tered into an agreement with Green
field and Macauley, and with one an
other, whereby Harvey would be de I'"
nied service.
Harvey further asserts that as th
result of this agreement he has beei
unable to obtain any films from an]
of the distributors.
Each company filed a separate aa
swer, in which there is specificallj
denied the existence of any agree
ment of any kind whatsoever eithei
with . Greenfield and Macauley oi
with one another, whereby, either ex- ^
pressly or by implication, Harvej „
was to be denied film service. As i,
matter of fact, it is asserted by some
of the defendants that they have al'
all times rendered service to Harvej
at Santa Cruz. It is asserted bjj'
other defendants that they are readj
and willing to render servicCi pro-
vided he is willing to pay a reason- 5|
able rental. Others of the defend-
ants, however, admit that they have
not served Harvey, but deny that
this is the result of any agreement
jvith either Greenfield or Macauley or
with any other distributor, but solely
because such distributing company
reserves to itself the right to deter
mine with whom it is willing to do^
business.
Aside from these issues which
have been raised by directly con-
troverting the charges made by Har-'
vey, each of the defendants has in-
terposed objections to the claims
advanced by Harvey, predicated up- ,
on the unconstitutionality of the so-,
called Cartwright Act. '
It is claimed that the Cartwright
Act is unconstitutional in that it is
in conflict with Section 1 or Article
V of the amendments to the United
states Constitution, and also with Ar-
ticle XIV of the amendments to the
Constitution. This claim of uncon-
stitutionality is fortified by a recent
decision of the U. S. Supreme Court
which had under consideration an
Anti-Trust Act of the State of Col-
orado almost identical in form to the
Cartwright Act of the State of Cali-
fornia, wherein the Supreme Court,
speaking through Chief Jutsice Taft,
declared that the Colorado legislation
was void.
L
i
THE
onday, October 10, 192/
■cStk
DAILY
"exas Attorney Here
to Study Practices
(C'oii/iiiinJ frion I'lUic 1)
t-iis todav, states "Tlii' Tiiiics Hcr-
Jolin Moroney, Dallas attorney,
lo is expected to file the suits, has
en in ct>ntereiice with the attorney
mral representing independent ex
bitors in their tight.
"The Dallas law tirni of Moroney
Moroney represent tiie Interstate
luiseinent Co. of which Karl lloh-
zelle of Dallas is president," the
wspaper declares. "This company
recognized as controlling the larg-
t chain of theaters in the South
at are not affiliated with Paramount
Publi.x.
It could not be learned whctlu"-
:r. Hoblitzelle is directly behfnd
e movement to institute the anti-
ust suits. His attorneys frankly
liiiit, however, that he is in svm-
thy with the indei)endent exhib-
jrs.
■' "We want to help the owners of
nail picture shows,' .-Ksst. .Atty. Gen.
rown said before he left for New
ork. 'We now have evidence that
lese large producers are seeking to
lin control of all picture houses in
exas by methods resembling boy-
)tting; that is, refusing to sell them
ood pictures unless they are sold an
iterest in the houses.'
"Under the state laws, anti-trust
jits could be filed in any city in the
ate. There has been some talk that
ley might be filed in Dallas as this
ity is recognized as the theatrical
enter of the state."
Parley Can Halt U. S. Action
n'l'nliiiiiftl I turn I'aiir 1)
l)ein called, not in a spirit of antag-
onism, but in a spjrit of friendliness.
Its purpose is to liel)) the industry
escape the l-'ederal regulation which
must ensue if the trade itself fully
fails to outlaw the i)ractices which
the commission has already condemn-
ed in the Paramount case.
If the industry itself will declare
unsuitable the trade practices which
the commission has condemned, in
a way acceptable to the commission,
that body will devote itself to seeing
that all members of the trade coni-
pl_\- with the code of ethics so devel-
oped, thus assisting the industry to
keej) its house clean. If the indus-
try does not vote down such unfair
practices, the commission will have
no alternative but to proceed with
the issuance and prosecution of coni-
plaints in all cases where it has occa-
sion to believe unfair practices are
being indulged in.
.ine of Procedure at
Conference Outlined
(.Continued from Page I)
long the lines of other major in-
ustries.
The two groups then will hold sep-
rate meetings to elect chairmen and
11 continue these meetings, with
linutes to be interchanged. Myers
/ill act as judge ex-otficio, and both
roups will refer to him questions
nd problems for opinion as to the
;overnment's attitude.
Political Leanings Not
a Factor in Parley
(Coiiliiuted from Page I)
power, is not expected to have any
signilicant bearing on the conference,
for the Federal Trade Commission
is a bi-partisan body with both part-
ies represented in its membership.
The film industry can by no means
be called either Republican or Doni-
ocrat, despite the position in the for-
mer i^arty which Havs once held.
Exhibitors in the South probably are
chiefly Democratic, while in the
Xorth they probably are divided.
The Federal Trade Commission
may be expected to act as it sees fit
without being swayed b.\' political
leanings. The commission is by no
means afraid of the present adminis-
tration, as it showed in its attack
upon the alleged aluminum trust,
with which the name of Secretary
of the Treasury Mellon was promin-
enth- linked.
Filmdom Agog as
Opening Nears
{Continued from Page 1)
live Up to the prescribed code?
These are among the tpiestions be-
ing asked as the industry awaits the
raising of the curtain in what prom-
ises to be the most interesting drama
the industry has witnessed. Prac-
tices in the industry will be brought
up, carefully examined, approved or
banned as the conference progresses.
Grievances of distributors and exhi-
bitors on the one hand and exhibi-
tors on the other, will be aired and
corrective action taken.
The government intends that the
code of ethics to be drafted at the
conference will be lived up to, and
already has laid plans for machinery
to enforce its mandate. During or
immediately following the conference,
a committee will be named to serve
as the point of contact between the
government and the industry on ques-
tions and problems which may arise.
The committee will report any in-
fractions of the code. The govern-
ment, as yet, has not determined the
number of members to serve on this
committee.
Start Patheserial
Pathe has started production on
"The Terrible People," starring Al-
lene Rav and Walter Miller.
List Belies Criticism,
WoodliuU Declares
(Conltnucd from Page 1 )
along to note here and there some
elements of criticism of the tnethod.
Hut, after looking over the personnel
of this completed list, it must lie ap-
parent to any fair minded person that
exhibitors can be trusted to take care
of themselves without having their
decisions okeyed by any self-consti-
tuted committee of guardians.
"My six years of organization con-
tact throughout the country has sure-
ly provided me with a fair knowledge
of exhibitors, and I regard it as most
unfair to the high minded motives of
the commission, for anyone to insin-
uate that the opinions of those on
the list of delegates could be subsi-
dized by anyone.
"It is therefore to me a shame that
anyone woidd talk seriously of 'Hays
Purchased Delegates' or 'Producer
Control Representatives' in connec-
tion with this list of fine citizens.
"As I understand it, this conference is
not being held for the purpose of any one
accusing anyone of anything, or for the pur-
pose of personal exploitation, or political
maneuvers of any kind. It is rather to be
a nieeting of the best minds before govern-
mental representatives who will endeavor to
aid this particular industry in the betterment
of trade practices in common use.
"I feel sure that the delegates who have
hceti sent here by their brother exhibitors,
will realize that this is not an exhibitors'
convention and that they will, after proper
discussion and interchange of thought, appear
at the general meetings in as fine a condition
of harmony as will be evidenced by the pro-
ducers and distributors."
Washington's Spirit
.Seattle — Expenses of delegates to
he Trade Practice Conference in
sew York Oct. 10. are being jiaid
.y the M.P.T.O. of Washington. Ray
jrombacher, Spokane, and James
-lone, association secretary, were
hosen at a meeting of 20 exhibi-
ors at the Liberty. Grombacher of-
ered to pay his own expenses but
as overruled. John Danz donated
550 for the purpose, and the balance
to be pro rated among members.
Wisconsin Booking Agency
Milwaukee — Frank Goodman,
brmer vaudeville actor, is seeking
:o establish a booking agency for
i^audeville acts for city and state the-
iters.
Remodel Kentucky House
London, Ky. — The Southland is
jeing remodeled, with a balcony to
)e installed.
Strike Prevents Arrival
of Steffes Until Tuesday
W. .\. StefTes. northwest exhibitor
unit president, and delegate to the
Trade Practice Conference, will not
be on hand at today's sessions, the
strike situation in the Twin Cities
nrechiding his arrival until tomorrow.
StefFes and a committee of Twin
City showmen met Saturday with the
sta.cehands' union, on reouest of C.
E. Crickmore and Ed Tinney, offi-
cers of the international.
Eddie Grainger on Trip
Eddie Grainper has left New York
on a sales trin of two weeks. He
will visit Pittsburgh. Cleveland. Cin-
cinnati. Indianapolis and Detroit.
Hiehle With Midland
Xcwark. O. — Edward T. Hiehle.
former manager of the Hippodrome
and Putnam at Marietta, has assumed
management of the Auditorium and
.Mhamhra here for the newly or-
ganized Midland Theaters Co., of
which George E. Hayward is presi-
dent.
Closeups of Myers and Flannery
Abram F. Myers
Conuuisioner .\bram Myers is the
youngest man ever to become a mem-
i)er of the Federal Trade Comniision,
being 38 years old on July 27, last
He was born at Fairfield, Iowa. His
education as a lawyer was secured at
George Washington and the Univers-
ity of Pennsylvania, and he also was
an instructor in the latter as well as
the author of many articles for the
law periodicals of that and other uni-
versities.
Prior to joining the commission he
had some 12 years' experience in
anti-trust work with the Dei^t. of
Justice, and at the time of his ap-
poin'ment as commissioner was a
special assistant to the attorney gen-
eral in charge of anti-trust work.
.\mong the more important cases
with which he was connected while
in the department were the Reading
Coal case, the steel case, the .Ameri-
can Tobacco Co. case and the Mo-
tion Picture Patents Corporation
case. He became a member of the
Federal Trade Commission in .Aug.,
1926.
Split Policy at Marion, O.
Marion, O. — The Grand, owned
and operated by Ed Reynard, is play-
ing pictures the first half of the week,
and pictures with vaudeville the last
halt of the week.
M. Markham Flannery
M. Markham Flannery, director of
trade practice conferences, who will
be associated with Commissioner
Myers at the film conference, has
been a member of the commission's
staff ever since its creation in 1915
and prior to that was connected with
the Bureau of Corporations of the
Dept. of Commerce, which became a
part of the commission upon its cre-
ation. He was born in East Nash-
ville, Tenn., January 12, 1868, was
educated as a lawyer, and has been
.idmiited to the bar of all the im-
portant courts in the District of Co-
hnnbia. He was in charge of the
legal division of the bureau of cor-
orations, which was concerned with
taxes on corporations and other cor-
porate questions, and made important
investigations for that bureau. Be-
fore his appointment as director of
trade practice conferences, he was a
member of the legal staff of the com-
mission, and participated in some of
its most important litigation.
Stuart Theaters Formed
Boston — Stuart Theaters Corp. has
been chartered here with capital of
$50,000. The incorporators are
Harry N. Goldberg, Roxbury; Char-
les A. Gilman, Dorchester; and Mary
K. O'Connor, -Somrcvillc,
DAILV
Monday, October 10, 192
And Thafs That
By FllIL M. DALY
CROCKETT BROWN, veteran
showman of Nashwauk, Minn.,
and THE FILM DAILY found the
Dempsey-Tunney affair of mutual
benefit. Crockett backed up his faith
on the outcome, and immediately re-
newed his subscription out of his
winnings.
William Hamm, Jr., of Northwest
Theaters, (Finkelstein & Ruben)
Minneapolis has joined the ranks of
benedicts. Miss Dorothy Chester
Heywood of Worcester, Mass., is
the happy bride. Congrats.
David Butler makes his debut as a
director with release Oct. 16 of
"High School Hero." If Butler can
direct as well as he can act, other
megaphone wielders had better look
to their laurels.
Real romance rides the waves in
Tiffany's "White and Yellow," Jack
London story. To assure real color,
the company has obtained the oldest
five-masted schooner, "The Billings,"
around which more romances are
said to have been written than
around any other ship afloat.
Virginia Bradford took another
step up the ladder when she was
given an important role in "Chicago,"
which De Mille will produce. She
first attracted attention opposite
Monty Banks in "Atta Boy."
Incidentally, the cast co-features
Sally Phipps and Nick Stuart,
talented youngsters who are to make
a series of high school pictures.
Molly O'Day, whose part in "The
Shepherd of the Hills" called for a
month's appearance in tattered ging-
hams, is going on a shopping orgy in
a few weeks. It will he an interesting
reaction for Molly has It — even Them
— when it comes to classy clothes
and how to wear them.
From polo field to a screen role is
the record of Gordon Elliott who
placed the ball of ambition through
cinema goal posts, and got his
chance on suggestion of Tom Mix
who has witnessed Elliott's horse-
manship.
Harold Lloyd is the proud pos-
sessor of Babe Ruth's home run l)at.
Who said Bennett's bathing girls
don't go near the water? The com-
edy producer has just ordered a huge
swimming tank for the girls.
Don Coleman, who is being
groomed for stardom by Leo Ma-
loney, plays his "graduation" role in
support of his chief in "The Apache
Raider."
Gregory La Cava, former cartoon-
ist, has an assistant, who is also a
former cartoonist. The assistant an-
swers to the name of Jack Hoins.
-J ^^xpt&U-0-G4am<i^
DAILY TIPS WHICH MEAN DOLLARS FOR SMOWMEN
"Ben Hur"
(M-G-M)
Letter was written to clergymen,
representatives of every creed and
denomination, telling them about the
picture and inclosing a pass for two
to each one. This letter was sent
out on Thursday, so that it gave am-
ple time for them to see the picture,
if they so desired, and speak about
it from their pulpits on Sunday. — H.
L. Walker, Capitol, Aberdeen, S. D.
"The Cat and the Canary"
(Universal)
In each of the nine merchant ads
which made up a cooperative page
was the head of a Universal player.
They included Laura La Plante,
Flora Finch, Tully Marshall, Creigh-
ton Hale, Gertrude Astor, Martha
Mattox, Forrest Stanley, Arthur Ed-
mund Carew and Jean Hersholt.
These heads were cut from the pub-
licity stereos. To win one of the
prizes the contestant had to correct-
ly indentify these players and write
a 50-word story on "Why I Like
One of These Stars." The first prize
was a canary donated by a new pet
shop. — Star, Clevaland.
suits and cai)s and patrolled down-
town streets. Had to depend upon
their faces being pretty enough to
make people turn around for a sec-
ond look for on the back of their
coats was lettered: "Painting the
Town, Empress." — R. B. Thomas,
Empress, Fremont, Neb.
"Camilla"
(First Nat'l)
Two confectioners made up a
"Camille" sundae and played it up
strong in advance and during the
showing. Two weeks in advance
trims were placed in five windows in
as many vacant stores. — W. H.
Bergemann, Strand. Ft. Dodge, la.
"The Lone Eagle"
(Universal)
Patrons entered the theater under
the wings of a full-size airplane dur-
ing the week the picture was plavins?
The plane, made of canvas, wood and
compoboard. was so realistic that it
drew attention. — Capitol, Atlanta.
"Painting the Town"
(Universal)
Five of the prettiest trirls in the
high school were dressed in painters'
"Rookies"
(M-G-M)
On morning of opening day. a spe-
cial newsboys party and parade was
held in connection with "The News"
and "The Journal" Circulation and
Amusement Departments. Sixteen
hundred newsboys representing the
distribution force of both papers
paraded from the newspaper plant
through the business section to the
theater. Six automobile trucks ban-
nered to read: "The Dallas News and
Journal Newsboys like everyone else
are going to see 'Rookies' — Palace
Now." Special sandwich banners
with standards and bearing the same
copy were carried by boys and scat-
tered at proper intervals throughout
the parade, which was headed by
liewsboys band. The parade was un-
usually efTective due to the noise
created by the boys en route and
because the parade broke about a half
a block from its terminus and the
kids with the banners stalled traffic
in front of the theater. — Palace, Dal-
las, Tex.
On Broadway
Hur"|
g" ai4
Astor — "The Student rnnce"
Broadway — ."Out All Night"
Cameo — "Seventh Heaven"
Capitol — "Road to Romance"
Central — "Les Miserables"
Criterion — ^" Wings"
Colony — ' ' Surrender"
Embassy — "The Garden of Allah"
Gaiety — "The King of Kings"
Globe— "The Patent Leather Kid"
Hippodrome — "Publicity Madness"
Loew's New York — Monday, "Ben
Tuesday, "Clancy's Kosher Wedding
"Cross Breed"; Wednesday, "Barbei
Wire"; Thursday, "Alias the Lone Wolf";
Friday. "Cancelled Debt" and "Chail
Lightning"; Saturday, "Topsy and Eva"
Sunday, "A Man's Past" ;
Mark Strand — "American Beauty" \
Paramount — "We're All Gamblers"
Rialto — "The Magic Flame" -:
Rivoli. — "Firemen, Save My Child'
Roxy — "The Great Retreat"
Times 'Square — "Sunrise"
Warners — "The Jazz Singer"
55th St. Cinema— "Chained"
Brooklyn Mark Strand-J"The Drop Kick"
Fox Continues Toronto Lease
Toronto — Fox Film has continued
ease of the Regent from Famous
Players Canadian Corn, for the s^e-
ial presentation of "7th Heaven."
.'.-liich is plaving the second ^^■eek of
an extended enrfatrement followine
our weeks of "What Price Glc-i'."
"ox premieres in Canada are undf^r
general supervision of Leon Victor
if New York.
Reopen Canandaigua Theater
Canandigua. N. Y. — Schine has re-
opened the Playhouse after redecora-
tions. William J. MacFarlane is
manager.
FREE LANCE CAMERAMEN
Are Offered an
EXCEPTIONAL OPPORTUNITY
to represent new national newsreel devoted to activities
of the Negro race
For Complete Details
Write or Wire
The FAMOUS ARTISTS CORP. of AMERICA
News Dept. 729 7th Ave.
Ace House of "U" Chain
is Opened in Brooklyn
(Continued from Page 1)
general manager of "U" theaters, to
the borough.
The ace house of the company
fronts on 46th St. and New Utrecht
Ave. in the heart of Boro Park. The
theater was designed by John Eber-
son in the atmospheric type, and
seats 3,000. The opening bill in?
eluded "Alias the Deacon,' 'and fiv4
acts of vaudeville. The policy of the
house as announced by Arthur Bril-
ant, managing director, consists of
Broadwa)"- vaudeville and pictures
with two complete changes weekly
on Mondays and Thursdays.
Remodeling Kansas City Isis
Kansas City — The Isis, 31st St. and
Troost Ave., has closed temporarily
or remodeling and improvements to
cost $inn,0OO. It is operated by Can-
itol Enterprises, Universal subsidi-
ary.
"Loves of Carmen" Opening
"Loves of Carmen" opens today at
he Carthav Circle.
Charlotte Better Film Group Elects '■
Charlotte — Rev. C. Excell Rozzelle |
of the Myrers Park Methodist i
church is new president of the Better ]
Films Committee.
Goldberg Gets Contract
Detroit — M. Goldberg Co., theatur
decorators, have secured the contract ,
for decoratin.g the three new Kunsky
houses now building at Birniin;;-
ham, Radford and Roval Oak.
Start $2,000,000 Fox
San Francisco — Ground breaking
ceremonies for Fox's $2,000,000 took
place last week, with prominent city
officials attending. Plans are tmder
way for a hotel addition to the struc-
ture.
Pantages Time at Rochester
Rochester, N. Y. — The new Pan-
tages will open late this month or
early in October, with first-run films
and "Pan" week ciitl vautleville.
;!^€>HEWSPAPEK
of FILMDOM
/ILL THE NEWS
ALL THE TIM£
VOL. XLTI No. 9
Tuesday, October 11, 1927
Price 5 Cents
CODE TO BE ENFORCED
Watch Your Step
By Jack Alicoate
THE widely heralded Trade
Practice Conference is un-
der way. That it is in
capable hands was manifested in
yesterday's opening proceedings.
When Uncle Sam starts out to
do a thing he usually arrives on
or about the appointed hour. In
this instance he is in New York
for a little informal chat with
the movie household to find out
what all this domestic difficulty
is about. His mission is con-
structive- The Federal Trade
Commission does not tear down
unless the foundation is rotten.
From this conference can come
untold good. Likewise from it
can come irreparable damage.
Those able representatives of
the Government in charge of
the Conference are here to help.
Not to hinder. Their de'ibera-
tions are always conducted with
dignity, with fairness and with
impartiality. From this confer-
ence can only come what the in-
dustry itself puts into it. With
proper appreciation on both
sides it can become a golden op-
portunity. By thoughtless pro-
cedure from either camp it can
only result in a grand and glor-
ious bust r.J.Mjii
The Danger
The greatest danger, as we see
it, is the broadcasting to the
world of controversial matter
that should only be talked of be-
hind closed doors. This indus-
try always makes great copy for
the newspapers. With all sides
making faces at each other, and
shooting oflf their mouths about
(.Continued on Page 2)
Another Bombing
Minneapolis — The Logan,
suburban house, operated by
W. A. Steffes, Northwest ex-
hibitor unit head, who is di-
recting theaters' activity in
handling the strike of opera-
tors, stagehands and musicians,
was bombed yesterday. The
house was partly wrecked.
Bombing followed breakdown
of reconciliation efforts insti-
tuted Saturday on request of
stagehands. The theater out-
rage follows the recent bomb-
ing of the Paramount exchange.
WESCO-SAXE DEAL?
H.B.ERANKLIN DENIES
Milwaukee — With John Saxe, pres-
ident of Saxe Amusement Er '-
Iiriscs in New York, reports are ,
sistent to the effect the firm is
teniplating sale of its chain ol '
theaters to Wesco. Officials of tiie
organization in Milwaukee refuse to
discuss the matter, but sale or con-
solidation is reported.
Those of the Saxe organization
who accompanied Saxe to New York
{Continued on Page 11)
Progress
Bij RED KANN
\ T 2:15
y^Y stops.
''- ^ one
individual
U. S. Will Act Against Any
Offenders, Parley Told
By CHARLES F. HYNES
Proceedings will be instituted by the government against any
individual or firm which violates the code of ethics which will be
adopted by the Trade Practice Conference.
This was the warning sounded at the opening of the sessions
yesterday at the Bar Ass'n. Building, 42 West 44th St., by Com-
missioner Abram F. Myers, chairman of the Federal Trade Com-
mission and president of the conference. His keynote speech
opened a meeting which was punctuated by tense expectation,
and which proved to be the most representative gathering of all
branches of the industry ever assembled. By the time the gavel
fell, the auditorium, which seats 500 was taxed to capacity.
The motion picture industry today has its sleeves rolled up,
ready to undertake formulation and adoption of a code of ethics
which will forestall need for Federal regulation of its affairs.
First sessions of the conference
vyere punctuated by outline of the
aims and accomphshment of the in-
dustry in raising and maintaining film
standards and bettering trade prac-
tices, as described by Will H. Hays,
by a scathing attack on producer-
distributors delivered by Sydney S.
Cohen, former exhibitor unit presi-
dent, and by clashes over the right
to inquire into the credentials of in-
dependent exhibitor delegates.
Commissioner Myers left no doubt
in the minds of the meeting as to the
government's seriousness in the mat-
ter.
Resolutions when adopted are
transmitted by the presiding commis-
sioner to the full commission with his
report and recommendations he said.
(.Continued on Page 9)
"Name" Act Policy is
Big Hit at Capitol
Starting the new policy of aug-
mented stage attractions with "name"
acts and a Sunday symphony concert,
the Capitol experienced exceptional
business all day Sunday, with crowds
lined up stretching down 51st St.
(Continued on Page 11)
the gavel taps .sharply. The buzz of conversation
Several hundred pairs of eyes focus themselves in
spot. What they see is a mildly-mannered, pleasing
calmlv scanninsf the sea of faces. Now he speaks.
It is Commissioner Abram V. Myers talking. Unassuming
and friendly. Yet behind him are the dignity and force of the
United States Government. He is reading from a prepared text
"A gathering for self-regulation. . .which but for the corrective
action here to be taken might lead to regulation by public
(Continued on Page 9)
The Trade Practice Conference, now in session, is the big-
gest news event in the history of the motion picture indus-
try. Covered fully every day in The Film Daily.
3 DIVISIONS TO lACKlE
TRADE PROBLEMSTODAY
Organized into three divisions, pro-
duction, distribution and exhibition
with separate chairman for each, the
Trade Practice Conference, this
morning opens its second session, with
meetings of the distribution and ex-
hibition group scheduled at 9:30 and
10:30 respectively. Chairman Myers'
gavel falls on a joint session attended
(Continued on Page 9)
THE
-^^tH^
DAILV
Tuesday, October 11, 1927
ftTHE»
a/FILMDOM
Vol. XLIINo. 9 Tuesday, October II, 1927 Price 5 Cents
lOHN W. ALICQATE
Publisher
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by VVid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Busniess and Advertising Manager; Kalpb
VVilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
posi othce at New York, N. Y., under the act
of Alarch 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$1U.0U one year;, b months, $5.00; 3 months,
JJ.UU. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New \ ork, N. Y. Phone Circle 4736-
4737 4738 4739. Cable address: Filmday,
New York. Hollywood, California — Harvey
E. tiausiTian, Ambassador Hotel: 'Phone,
Drcxcl 7UU0 and Washington 9794. London —
Erijcsi VV I'ledinaii, The Film Kenter, 58,
(jieai Marlborough St., London. W. 1. Ber
III' I ictiihildliiicbiic, Kriednohstrasse. 225.
Financial
Trading in bonds practically eclipsed all
activity of film stocks yesterday. Both of
Loew's bond issues and Paramount Broad-
way had a considerable turn-over.
*tAm. Seat. Vtc.
*tAm. Seat. Pfd..
*Balaban & Katz.
*Bal. & Katz Vtc
Eastman Kodak .
*tFilm Inspection
•First Nat'l Pfd.
Fox Film "A"...
'liitern'l Project.
Loew's, Inc.
ttl.oew's. 6s 41ww
ft Loew's, 6'i41x-war
M-G-M Pfd
M. V. Cap. Corp.
Pathe Exchange. . .
Pathe Exch. "A".
ttPafhe Exch. 7s37
Paramount F-P . .
'Paramount Pfd.
ttPar.Bway.S^^sSl
**I<oxy "A " . . .
•*I<oxy Units . . .
**Roxy Common .
Skouias Bros. . . .
Stan. Co. of Am..
tTrans-Lux Screen
*tUniv. Pict. ...
Univ. Pict. Pfd..
tWarner Bros
Warner Bros. "A'
High Low Close Sales
47
168 J4
18-4
57k'
1045'^
lOO-^
24 7^
23
109
loiji
38
41
12
40
6554
3J4
60^ .
.... nv^ .
166J4 ISbVi
.... 5'A .
100
IS'A i8'A
10
54J4 57 21,
104 10454
lOO'A ioo>4
24 Vt 24 Ji
7M 7H
A'A 4/2
22 22 Jl
93'/2 93'/2
107J4 108>i 7
122J4 .
lOl'A lOl'A
35
38
10
40
65
3S/
..100
i7'A
. 27?-i
40
65
3?4
. . . . 30
9954 100
16.5i 16-5^
26 26J4 2,
400
200
600
147
31
100
100
100
700
1
300
'26
600
'26
900
000
•Last Prices Quoted •*Bid and Asked (Over
the {;ounter)
tCurb Market ttBond Market
Watch Your Step
(Continued from Page 1)
sensational isolated cases having
little bearing on the big ques-
tions at issue, there is bound to
be columns of unfavorable pub-
licity printed throughout the
land. We have attended too
many exhibitor conventions not
to know the danger of the hip
hip horray boy orator. He should
l)e muzzled. In like manner
our association of many years
with producers has taught us to
fear, on behalf of a great indus-
try, the publicity-seeking execu-
tive, happily in the minority,
who is ever willing to break in-
to print at the slightest oppor-
tunity. At times with state-
ments that challenge the intel-
ligence of our school chillren.
Duty
Remember this business as a
whole owes a duty to every man,
woman and child in the world.
It has no alternative. It must
keep its house in order. The ex-
hibitor must have the producer.
The producer cannot live with-
out the exhibitor. Their des-
tinies are a single path. If each
side cites nothing but the bad
points of the other the country
can draw no other conclusion
than that there is no good any-
where in pictures. To those ex-
hibitors who have heralded their
intention of busting things wide
open, we modestly suggest
watch your step. The forces of
Uncle Sam have yet to be
stampeded. Let all sides present
their contentions in dignified
orderly fashion. A cat and dog
fight, with its resultant chaos
will put the industry in a light
from which it might take years
to recover.
NOTE: Balab?.n & Katz is listed on the
Chicago Board; Skouras on the St. Louis
Stock Exchange and Stanley in Philadelphia.
HENNEGAN
Program
Covers
special Designs for
all Holidays.
Write for Samples
The HENNEGAN CO.
Cincinnati, Ohio
Arrested in Fight Film Case
L09 Angeles — Thomas R. Gard-
ner, booking agent, has been arrest-
ed cliarged with transportation of the
Dempsey-Sharkey fight fihns from
New York to this city. Gardner
previously had been arrested on a
charge of conspiring to ship the
Dempsey-Tunney films from Chi-
cago, and was released under bond.
Times Square Drapery
and Upholstering Co.
Specialists in Theatre Work
160 West 4Sth St.- Bryant 0114
Riot Marks Opening
of "U" Brooklyn House
Rioting marked opening of Uni-
versai's $1,5UL(JUUU theater Si./nday,
when a crowd variously estimated as
high as 4,UuU broKe through the
special guards and swept into the
theater. The house is Oreater New
York's first atmospheric type theater
and is the ace house of the Univer-
sal chain. Sammy White, of Puck is^
White, vaudeville team acted as mas
ter of ceremonies.
Carl Laemmle, Dan Michalove and
James J. Byrne, Brooklyn borough
president, were forced to detour four
blocks round the theater and obtain-
ed entrance vvhen they were smuggl-
ed through the stage door.
A hurried conference was held by
Michalove and the Boro presiden
and it was decided to go on with the
scheduled show which had been ar-
ranged for the premiere. During the
course of the program President
Byrne announced that Universal of-
ficials would donate to Brooklyn
charities every penny the "free audi-
ence" would contribute on their wa^
out of the theater in lieu of their ad-
mission.
Canadian Company Soon Starts
The Canadian company formed un-
der supervision of Cranfield & Clarke
as the Dominion branch of British
umpire Films will start production
on its first feature within two weeks.
Captain Bruce Bairnsfather, in charge
of the production, who was in Ne>
York casting and looki*"" for his tech-
nical staff has returned to Toronto.
Berger Here Oct. 18
Ludwig Berger, noted German di-
rector recently signed to a Fox Films
contract by W. R. Sheehan while tb
latter was on a business tour of Eur-
ope, will arrive in New York Oct.
18 or 19.
Stebbins Accompanying Schenck
Arthur W. Stebbins will accom-
pany Joseph M. Schenck on the
United Artists president's trip to Eu-
rope. They sail tonight on the Ber-
engaria. Stebbins is combining a
business and pleasure trip. In Eng-
land he will write insurance for a
large theater chain.
Zanesville Opening Thursday
Zanesville, O. — Brown Theatrical
Co. 'on Thursday opens the New Lib-
erty here.
AMALGAMATED
VAUDEVILLE AGENCY
Attractions for
Picture Theatres
Standard Vaudeville Acts
1600 Broadway, New York City
Phone Penn. 3580
Equipment ISotes
Stanley Handling Equipment
A. Pam Blumenthal, president of
the Stanley Advertising Co., pro-
ducers of industrial and educational
features, announces that the company
is in the market to take orders for
new and used equipment of any kind.
Projectors and cameras are their
specialty, with a special department
devoted to devices pertaining to the
use of 16 mm stock.
Opens Salt Lake Capitol
Salt Lake City — Louis iMarcus has
opened the Capitol, under manage-
ment of George E. Carpenter.
MOTHERHOOD
ROAD SHOW
The World's most human photoplay.
Breaking Box Office records every-
where.
STATES CINEMA PROD. CORP.
729 7th Ave.. N. Y. C.
LIBRARY SCENES
of every description for Dramatic, In-
dustrial and Educational Producers.
Negatives of Dramatic Punches, Pires,
Floods, Wrecks, Explosions, Warfare,
Crowds, Riots, Clouds, Boats, Aeros,
Trains, Animals, Notables, Sports, Sci-
ences, Industries, Etc., Etc.
GENERAL FILM LIBRARY
(Morris J. Kandd)
117 West 46th St.. N. Y. C.
Bryant 4417
THE BIG CONFERENCE of
EXHIBITORS -
PRODUCERS-
DISTRIBUTORS
j There's one thin^
1-heVll all^ agree on
anol thats Metro -
Gold wyn- Mayer s
service to tK'is great
industry. Only tkree
yecLfs ago M-G-M
be^aa its unitecL
activities and their
wonderful Kistory oi
f)ef),enthusia-sm
and great {)rodact
has been an inspira-
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comf>an
You said it /
There's no com-
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o-ood pictures are
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*t showman who's been
lucky enough to
have had M-<3-M
product fron\ the
start is rich and
Kappy. Thats the
answer every
time !
I
^/ij
RAMON NOVARRO In "THE
ROAD TO ROMANCE" RIGHT
NOW IS BREAKING EVERY
RECORD EVER MADE AT THE
CAPITOL, N. Y.
THE
BOB
YEAR BOOK TOPICS
1. HISTORY
2. CONTENTS
3. RESEARCH
4. READERS
5
6
7.
8
9.
10.
11.
12.
13,
14,
15.
16,
OUT
IN
JANUARY
No. 4
PUBLISHED
:v BY
FILM DAILY
No. 4
YEAR BOOK READERS
PROOF that the FILM YEAR BOOK has come to be
recognized as the undisputed reference work of the
film industry is the fact that it is recognized to be
THE authority not alone by the trade but in government
departments and civic organizations. It has long since
become the all-year-round desk companion of producers,
executives, studio officials, exchangemen, theater ov^rners,
exporters. Also financial men, technicians, directors — in
fact everyone who does things in this business.
It is an especial source of pride that this reference
work is to be found in consular offices throughout the
world. It is employed by the Department of State. It is
to be found in public libraries, schools and churches. Civic
organizations have it on file. The test of a trade manual
is the extent of its reader radius. The FILM YEAR
BOOK meets this test one hundred per cent.
Tuesday, October 11, 1927
And Thafs That
By PHIL M. DALY
T UPINO Lane is not a woman
*~^ hater, but he's introducing some-
thing new in comedies in his latest
which will be made without a leading
woman. He is playing the role him-
self in a dual characterization. Even
his brother, Wallace Lupino, appears
throughout the comedy in skirts.
Cigarette lighters don't bother
Dorothy Mackaill. One flick of her
nail and the job is done. She dis-
plays her art to good advantage in
"The Crystal Cup."
Off Broadway in a "legit" house
playing pictures at present, the organ
refused to work but a piano was
eventually rushed into service and
filled the bill momentarily.
The mermen and mermaids had
better look to their laurels when
the "Her Summer Hero," company
arrives on location at Catalina
Island. The big cast of this FBO
picture is made up of expert divers
and swim/mers.
Recently saw a comical attempt at econ-
omy in a small town theater. Only a mid-
week bill, so the program consisted of only
a short feature and a one-reel comedy. The
manager didn't realize just how short his
program was until about half the feature
had been run; then he instructed his projec-
tionist to "slow her down." You should have
seen the horse race. Got a big laugh from
the audience, hut that kind of a laugh makes
'em go to Bigtown when they want to see a
"Real Show." There are plenty of good
short pictures — cheap, too. — Alexander Co-
Operator.
John J. Moynihan, Tulsa reporter,
is rvinner of a competition conduct-
ed by FBO through a fan magazine
to discover new talent for the firm's
publicity department. An eight
week test at the home office is to
be given the youngster.
Walter Miller, whose beau brum-
mell appearance belies the fighting
spirit he is called on to displav in
Patheserials has solved the problem
of replenishing his wardrobe. He has
arranged with a company to make a
dummy of exact proportions so that
when he telegraphs his order, he re-
ceives the suit in a few days. It was
some problem, too, for in "The Man
Without a Face," the s"tar uses about
two dozen suits, practically all of
which are destroyed in the action.
Dave Bader, genial Universal
veteran, has joined the ranks of
uncles, with a nephew who he insists
is the world's greatest kid.
The traveling shot— bane of the camera-
man's existence — no longer bothers photog-
raphers at the Pathe De Mille studio. Me-
chanical means have been perfected for the
filming of this difficult type of scene without
the jnmpines? and irregularity with which it
invnriablv has been accompanied. An over-
head tramway has been installed on a re-
cently completed stage to which a swinging
camera-carriage may be attached, and the
camera-rrew and director are now able to
cruise all over the 400-foot stage without the
least interruption of their smooth progress.
OAliy TIPS WHICH MEAN DOUJU2S FOC SUOWMCN '
"The Big Parade"
(M-G-M)
The National Guard turned out for
a parade on Monday night, the open-
ng night of the picture engagement.
Not only did they parade from the
armory but squads of men halted at
four corners of the main street and
fired vollej's of blanks as a salute.
Then thev detailed four men to stand
at attention outside the theater and
one at the entrance of each aisle in-
side.— Tom Pierce, Peerless, Kewa-
nee. 111.
"Convoy"
(First Nat'l)
Naval recruiting station was estab-
lished in one of the entrances, with
a iackie and an officer in attendance.
Flags were draped over the recruit-
ing stand, while a small cannon on
the sidewalk served as an attpnti^ri-
getter. A displav of "Convoy" stills
flanked the recruiting stand. Above
the marquee was a framed poster;
also a poster cut-out, and the title
of the picture and name of Dorothv
Mackaill in electric lights. — Knicker-
bocker, Nashville, Tenn.
"The Fire Brigade"
(M-G-M)
Ten minute talk was given to
school children on the picture. Two
banners were erected, one across the
street out front and the other across
the street in front of the railroad sta-
tion. A lobbv displav of fire aooRr-
atus was installed and on the opening
night the local fire department band,
of ten instruments, .gave a concert
in front of theaters. — F. Blanco,
Menlo Park, Menlo Park, Cal.
"Naughty But Nice"
(First Nat'l)
Bought up a lot of lollypops which
were tagged and distributed among
patrons at previous pictures and in
other ways. The tag was red card-
board about IJ^ by 3 inches, tied with
a red string to the lollypop. The
message on the card read: "This is
naughty M-M-M-M but awfully
Nice! See Colleen Moore in 'Naugh-
ty but Nice,' Strand. startin.g Sun-
day."— W. H. Bergemann, Strand, Ft.
Dodge, la.
"The Rough Riders"
(Paramount)
Strung cut-out letters spelling out
the title across the street in front of
theater. These letters were cut from
the 24-sheet and were suspended by a
wire, the letters bein,g directly over
the middle of the street. These letters
were varnished and at night were
lighted by a flood light from the mar-
quee. It gave the apearance of being
illuminated from the rear through
transparent paper. Three optical
stores were secured for tie-ups with
window displays featuring Shur-On
glasses together with stills, framed
photos, and art cards announcing the
picture.- — Guy O. Kenimer, Florida,
Jacksonville, Fla.
Tuesday, October 11, 1927
DAILY
Myers Says Code Must Be Set
COMMISSION TO AID AND
ENfORCE PARLEY EDICT
Procedure to be followed at the
Trade Practice Conference, and the
friendly and sympathetic attitude of
the Federal Trade Commission wers
outlined by Chairman Myers at the
opening yesterday of the conference,
lie pledged the comtnission's aid in
his keynote address, calling upon the
industry to formulate and adopt a
code of ethics, which he says the com-
mission will enforce. His speech, in
full, folloivs:
It is a very great pleasure to welcome
the delegates to this the most representative
^thering of the motion picture industry ever
assembled.
This meeting was called at the suggestion
of the Federal Trade Commi-^sion an<l in a
mea ure is the outgrowth of the Comm's-
sion's proceeding against the Famous Play-
ers-Lasky Corp.
In a broader sense it is a gathering of
the industry for self -regulation in re pect of
certain practices which have fjiven rise to
complaint and which but for the corrective
action here to be taken might lead to regu-
lation by public authority.
It is the policy of the Federal Trade Com-
mission to encourage self-government in in-
dustry, and to avoid superimposed govern-
mental regulation whenever po.-sible, because
it realizes that those who are best acquainted
with the peculiar problems of an industry
are best equipped to govern it.
To date the Commission has held 23 suc-
cessful trade practice conferences which have
resulted in the adoption of codes of fair
practice in as many industries. The ethical
standards so adopted are much better calcu-
lated to meet the needs of those industries
than any that could have been prescribed by
the Commission without the cooperation of
the industries involved.
Not only have the results been good from
the standpoint of meeting the peculiar needs
of those industries, but much litigation, an-
noyance and expenses has been saved the in-
dustries and the Commission. As the result
of the recent trade practice conference of the
correspondence school industry the Commis-
sion has dismissed fifty proceedings in one
stage or another, the concerns involved hav
ing squared the account by subscribing to a
code of fair practice which they helped to
create.
Aptitude for Self Control
Self-regulation is a relative term, however,
and does not mean that an industry may regu-
late its practices solely in its own interest
and without regard to the rights of the pub-
lic. It is obvious that those who cry loudest
against government in business do so with
mental reservation, since to take all govern-
ment out of business would mean to repeal
all incorporation laws and to withdraw tariff
protection and many other privileges which
are purely governmental in character.
What we mean by self-regulation is vo'un-
tary conformity to standards of fair dealing
and the law. It is the purpose of the Com-
mission to aid in the reconciliation of busi-
ness and the law in every proper way.
It would be folly to attempt to minimize
the importance of the public interest in the
conduct and regulation of the motion picture
industry. Great as I knew the industry to
t be, I was astounded to learn that it is
1 rated fourth among the industries of the
United States; that it includes more than
20,000 theaters; that the total investment of
the industry is in the neighborhood of $!,-
500,000,000 and rapidly growing; that more
than 7,000.000 people attend these exhibi-
tions daily; and that the daily admissions
amount to more than $2,000,000.
So potent a factor is this great in'Justry
in the economic, family and social life of
the country that its proper conduct is a mat-
ter of the gravest public importance.
Parley Seriousness Emphasized
By JAMES P. CUNNINGHAM
Seriousness with which the industry is attacking the problems
of the Trade Practice Conference, sponsored by the Federal Trade
Commission, was emphasized at the opening meetings yesterday.
If any had been inclined to regard the conference or its purposes in
the nature of a set-up, that belief was dispelled quickly.
The gathering was the most representative gathering in motion
picture history. Best brains of every branch of the industry were
there to carry out the program which the government has outlined.
Perfunctory preliminaries quickly were disposed of at yesterday's
session, and active work outlining the code of ethics which is to be
adopted was begun.
Fortunately, the motion picture industry
has recognized its peculiar obligation to the
public in the suppression of salacious plays
•and in many other respects. Far beyond the
most of our industries this industry has shown
an aptitude for self-control. The trade or-
ganizations in the several branches < f the
industry, the local film boards of trade and
the arbitration boards all attest your zeal and
capacity for what the international statesmen
call self-determination. Considering the com-
parative youth of the industry, its tremen-
dous growth and conflicting interests, these
achievements merit admiration and have mine.
In view of the magnitude of this accom-
plishment it does not detract from the credit,
due that the machinery may have developed
a few squeaks or that some thiniis -einaiii
to be done.
Truly Representative Gathering
To meet the situation for which th- inivt-
ing was called it was necessary .hat it
should be a truly representative gatliorii.g.
In an industry so vast any meeting v/or,ld
have to be on some basis of representation,
at least so far as voting is concerned. To
secure proper representation for nnalfiliateil
exhibitors presented a difficult problem. Mr.
Flannery, Director of Trade Practice Con-
ferences, after consultation with leaders in
all three branches of the industry, reported
a plan for regional representation which was
unanimously approved by the Commission.
As you all know the United States has
been divided into thirty-two commercial zones
in each of which is a film lioard of arbitra-
tion composed of three distributor members
and three exhibitor members. According to
my information the exhibitor members arc
selected in each zone by the local theater
owners organization from among the exhibi-
tors not affiliated with any producer or dis
tributor.
The Commission, therefore, appealed to the
exhibitor members of the several arbitration
boards and to the local exhibitor associations,
through the secretaries of the several film
boards of trade, to apprise the unaffili.atcd
exhibitors of the forthcoming conference and
to .ndvisc them to select two delegates to rep
rtst-iu them at the conference.
The letters sent out by Mr. Flannery were
iklinite and specific and marie plain that the
ilck-gatcs are to have no affiliation of any
kind with producers or distributors and that
one delegate from each zone must represent
chains of theaters consisting of groups of
five or more and that the other delegate must
lie selected from among the owners of one.
or less than five, theaters.
It will be recognized that this is the only
practicable method of selecting delegates from
the vast number of unaffiliate<l exhibitors;
that it is eminently fair; and that the dele-
gates so selected are in fact truly represen-
tative and qualified to record the sentiments
of all divergent interests among exhibitors
of this class.
It is natural that such a gathering should
spur certain interests to seek not only the
recognition and protection to which they are
entitled but also preferences and advantages
beyond their due. I believe, however, that
when the conference begins its work the
delegates will be goveriu-d by a spirit of
moderation anil fair play and will not endan-
ger the success of the undertaking by ob-
structive tactics, or by advocating measures
outsKle the purview of the meeting, or by
selfish insistence on measures to which they
are not fairly entitled.
This affair has attracted much attention
and the public and the press will note well
what occurs here. WTiatevcr resolutions are
ailopted and whatever steps are taken mu^t
represent the free expression of the majority
of the conference. Any attempt to control
the deliberations of this assembly, or to pre
vent free discussion, or to obstruct progress
must be answered for in the court of public
opinion.
I have saiil th.at the meetings are in a meas-
ure the outgrowth of the proceeding against
the Famoiis Players-Lasky Corp. In that case
the Commission entered an order binding on
the company just named, regarding the prac
tice known as block booking. It was known
to the Commission that the practice was not
peculiar to the Famous Players Corp. but was
more or less general in the industry. One
of the main objects of this meeting is to
enable the industry, if possible, to adopt some
arrangement regarding the marketing of films
which will be in keeping with the spirit of
the order and make unnecessary further liti-
gation on this subject.
Must "Cease and Desist"
The order — and I shall read the order —
requires the respondents in the case to cease
aiicl desist "from leasing or offering to lease
for exhibition in a theater or theaters motion
Iiictiiie films in a block or group of two or
more films as at designated lump sum price
for the entire block or group only and re
<|uiring the exhibitor to lease all such films
or be permitted to lease none; and from leas-
ing or offering to lease for exhibition such
motion picture films in a block or group of
two or more at a designated lump sum price
for the entire block or group ami at separ
ate and several prices for separate and scv
cial films, or for a numlxrr or numbers
thereof less than the total number, which
total or lump sum price and separate and
.^cv^•lal prices shall bear to each other such
relation as to operate as an unreasonable re-
straint upon the freedom of an exhibitor tc
select and lease for use and exhibition only
sticli film or films of such block or group as
he may desire and prefer to procure for
exhibition; or shall bear such relation to
each other as to tend to require an exhibitor
to lease such entire block or group or forego
the lease of any portion or portions thereof:
or shall bear such relation to each other that
the effect of such proposed contract for the
lease of such films may be substantially to
lessen competition or tend to create a monop
oly in any part of the certain line of com
merce among the several states, or with
foreign nations, involved in said proposed
sale, to-wit: the business of the pro<luction,
distribution and exhibition of motion picture
films to the public, or the business of pro
duction and distribution, or of production or
listribution of motion picture films for pub
Ju-ging from the clippings and correspond- |
rnce this order was favorably received by
the public and by a considerable portion of
the trade. There is aboundant evidence of
a widespread an<l dcepseated conviction that
films ought not to be marketed under any
plan which makes it incumlient upon an ex
hibitor to purchase films that he does not
want in order to acquire films that he does
want, because the exhibitor is l)cst acquainted
with the tastes, preferences and prejudice*
of his patrons, knows best what will please
and what will ofltend.
Public Interested in Block Booking
These corres|>ondents and editorial wriier.s
apjiear to feel that to afford to the exhibitor
the freedom which he should have in the selec-
tion of films acceptable to his audience, he
should be relieved of the loss involved in
shelving an undesirable picture on whicn he
must pay the full rental in addition to paying
for a substitute picture. The exhibitor, they
contend, can not always withstand the eco-
nomic pressure to show the undesirable film,
particularly when he is operating a small
neighborhood theater. You will note, there
fore, that there is a lively public interest in
the question of block booking aside from the
possible effect of the practice in restraining
tra<le by monopolizing the playing time of
the theaters and thereby excluding the small
producer making only an occasional picture,
although that picture may be of high quality.
I lay these thoughts before you as an
epitomization of the many expressions that
have come to the attention of the Commission
since the entry of the order in the Famous
Players case.
1 am acquainted with the historical back-
ground of block booking and with the prac-
tical difficulties involved in the abandonment
or modification of the system; but I lay the
problem before you fully confident of your
ability to work out a solution which will be
fair to the exhibitors and distributors alike
and which will enable the public to place
responsibility for the showing of unsuitable
films with that branch of the industry with
which it has contact and will preclude the
excuse behind which the exhibitor always
hides, namely, that he is the victim of a
vicious system of distribution.
The sooner the conference begins its lab-
ors the better and for that reason I shall not
undertake a detailed discussion of the other
problems which may be brought before you.
We all know in a general way what these
problems are, or at lease some of them.
Many of you, no doubt, have proposals to
bring before the conference which have not
occurred to the rest of us. The producers,
distributors and exhibitors will work out
their programs in group meetings and bring
them to the conference for a consideration
and action.
It will be appropriate, therefore, for me
(.Continued on Page 10)
No Gagging
By MICHAEL L. SIMMONS
The government is eager
to obtain viewpoints of any-
one connected with the in-
dustry and welcomes and
solicits debate on every
subject before the confer-
ence, Chairman Myers stat-
ed yesterday.
No one who has any dis-
cussion or views to offer on
pertinent subjects will be
shut off, he promised, but
stated the line of procedure
outlined was decided upon
to preserve order and ex-
pedite the handling of the
mass of detail to be con-
sidered by the conference.
DAILV
Tuesday, October 11, 1927
Hays Pledges the Industry^ s Aid
EffORlfOR BETTERMENT
IS MADE EROM WITtilN
Efforts of the industry to raise pic-
ture standards and to correct trade
abuses, were cited by Will H. Hays,
in pledging the industry's co-opera-
tion to the Federal Trade Commis-
sion in efforts to formulate and adopt
a code of ethics for the industry.
The association he heads was
f-ormed, Hays said, for the purpose
of bettering films and conditions in
the industry. These efforts be out-
lined in a speech, full text of which
follows:
The courtesy of the Commissioner in sug-
gesting comments from me at the opening
of this Conference is appreciated. Speaking
for the industry, I thank you, sir, for your
participation in this important occasion and
for your expressions of confidence.
The motion picture industry is peculiarly
a product of the sunlight. It has survived
and grown and thrived in the light of public
favor. It is a great public enterprise, pub-
licly conducted. Every man in the picture
business, whether as producer, distributor,
or exhibitor can tell of the eager, constant,
active participation of the public in every
branch of the industry. These same men
can also testify that the whole design of every
process in the industry is to meet and to
gain public approbation. It is fitting and
desirable, therefore, that we should take ad-
vantage of every opportunity such as this
one. We welcome this setting provided by
the Federal Trade Commission to disclose
the whole workings of the industry to strict-
est public scrutiny. As strong, bright white
lights are an essential and inherent neces-
sity of our production, so are they useful
here and now. We act under a constant
sense of our responsibility to the unpre-
cedentedly huge world-wide public that we
serve, and by whose approval we live.
Men of the industry in this room, Mr.
Commissioner, represent investments of near-
ly $2'.000,000,000 dollars of hundreds of
thousands of stockholders and owners. They
represent the results of lives of hard work,
thrift and sacrifice. They represent essential
public service. This meeting of responsible
business men and women, gathered for a
responsible purpose — producers, distributors,
exhibitors and representatives of the public
— responding to an invitation of a govern-
tnental body to discuss and settle among
tjbemselves trade practices that have de-
veloped in the life of their business, will, of
CJurse, develop a succession of formulae which
^ill bring better service to the public.
Certainly nothing will be done that is
jjgainst public policy. There will be discus-
.^on of profits and losses, which is proper,
^very branch of the industry want? every
Other branch to prosper, and the whole
atnu-ture rests upon the favor of the public.
If the public is pleased, the entire Industry
thrives and grows. .Such has been its his-
torv and such has been its experience.
Thirty-one years ago the first motion pic-
ture was shown as a form of public amuse-
ment only. It caught the public fancy at
once and solely as an amusement enterprise
(frew with incredible rapidity. Within brVf
space of time, to its own amazement this
tiew thing developed from a peep show into
<j)e of the ten leading industries in the United
States — an industry, a profession, an art,
aind an immeasurable social force.
; In the beginning there lia!» been the in-
«5vltable chaos. In the earlier year the mere
ifhysical and mechanical expansion of the
tjtisMiess of makinir and selling and sbowing
rticturi-s was so swift and so great that there
was neither time nor mood to consir'er ade-
nuately the moral, the educational and tl.ie
pii.>lic responsibilities inherent in this new
^iu""?"""""""' ^° '' '^'''■* •'""' '"■'f^" to over-
\+he'm these people engaged in what w^s f'en
called the motion picture "game", a reckoning
became imperative. Order had first to be
established before an industry could be set
up and prepared for its full growth.
The whole basis of the development has
been and is, I repeat, public confidence and
good will. It is the 90,000,000 of Americans
who each week go to the 20,000 motion pic-
ture theaters in this country who have
brought the industry to its present status.
This fact is at once our comfort and our
responsibility. More than 1,000,000 people
n New York and immediate vicinity every
day, getting their relaxation and principal
amusement from pictures — with 12,000.000
every day in this country alone, give a vote
of confidence, my friends, of the very first
quality, but also measure exactly our duty. It
is indeed a vote of confidence that cannot
be ignored either by the friends or critics of
pictures. The public, through its loyalty to
this>, its most important amusement, stands
ready to defend it, if need be, from the small
minority that, like the savage, would shoot
arrows at the sun to blind it, but that same
public, because of that same loyalty, stands
ready to destroy this industry if at any time
it proves false to its public trust.
This industrial and artistic development in
the business was not brought about in leisure
nor in the seclusion of quiet study, but out
of the heat and turmoil of the fiercest sort
of competition was the rise made and the
present position attained. In its first days,
it was groping in the dark, without preced-
ents, without backgrounds, and without ex-
perience. The industry had nothing to draw
upon, and it is a fact that those who survive
in the industry today are to a large extent
many who were pioneers in its first develop-
ment.
Object of M.P.P.D.A.
The keenest competition of any business
still obtains, and probably always will, but
out of the chaotic beginnings when there was
time only for commercial considerations and
none for moral and educational responsibilities,
has come a new and happier view when the
chief men of the industry recognize the
importance of the instrument which has been
nlaced in their hands and are eager to meet
the needs and requirements for its proper use.
Early in 1922, plans were laid for a re-
sponsible organization in the industry, which
would guide and point the way for the com-
oletion of certain functions which the in-
dustry's leaders recognized as belonging to
pictures. On March 5, 1922, the M. P. Prod,
•lud Dist. of America, Inc., came into being,
•v'th nine of the leading producers and dis-
tributors as members. Today, that association
has 26 members, well known to all of you.
When thi? Association was organized, its
purposes were set down in our articles of in-
"orporation in the clearest, simplest, most de-
finite terms at our command, as follows:
"The object for which the corporation is to
be created is" (now note this, "to foster the
common interests of those engaged in the
.motion picture industry in the United States,
by establishing and maintaining the bighest
possible moral and artistic standards in mo-
tion picture production, by developing the
educational as well as the entertainment value
.-Hnd the general usefulness of the motion pic-
ture, by diflfusing accurate and reliable infor-
mation with reference to the industry, by re-
forming abuses relative to the industry, by
securing freedom from unjust or unlawful
ixactions and by other lawful and proper
means."
Now this is no vague express'ion of an as-
l>''ration, no inarticulate yearning ; it is the
legal statement of a legal purpose by a
legally organized body, scrupulously and
rig-dly adhered to in spirit and in letter. The
motion picture industry did not organize it-
self to restrict competition, to form a mono-
poly, or to oppress any interests. That, of
course, it would not nor could not do. It
organized to establish a body of business
ethics and a body of trade practices to the
end that its own growth mieht be orderlv
and disciplined. Before it was organized it
was groping. It did not know where it was
going. It did not know all that it was
doing. Now it is learning these things. It
knows what it is doin<r and what at least it
:■'' ^^/^^'"^ »o 'lo- It can B^ve an account of
Itself. The heavy responsibility resting upon
us, we know, and we accept it in the fullest
measure,
I shall not attempt, Mr. Commissioner, to
detail to you the things we have done, but
Splitting Up
The definition of affiliated
and unaffiliated exhibitors pro-
vided an interesting few min-
utes at the Conference yester-
day. Some of the independents
have a suspicion — and hid it
only thinly — that several of
their brethren at least are al-
lied with producer-distributor
interests.
Therefore, a credentials com-
mittee was formed to pass on
qualification of each official ex-
hibitor delegate. Harry Such-
man of the New York Theater
Owners' Chamber of Com-
merce is chairman.
Leopold Friedman of Loew's,
asked whether this morning's
exhibitor meeting embraced
"affiliated" exhibitors. He
learned it was not and that ex-
hibitors allied with producer in-
terests must hold their own
pow-wow. That makes two
exhibitor sessions today.
they aflfect the four great branches of the mo-
tion picture industry — the producer, the dis-
tributor, the exhibitor and the public. And
the most important partner in our enterprise
is the public. Splendid, indeed, has been the
cooperation of all branches, without which,
especially the cooperation of the exhibitors,
many of the purposes would have failed, and
in reciting certain progress I simply review
the results of this cooperation.
Outline of Activities
Here Hays outlined some of the
activities of the M. P. Prod, and Dist.
of America, Inc., including improved
wholesomeness of product:
The formula for the rejection of ob-
jectionable books and plays.
The policy of cooperation with the
public in preparing material for motion
picture production and for encourag-
ing the production of the best motion
pictures.
Cooperation in the productioti of
educational, religious and surgical aud
medical (notion pictures.
The proper regulations of the em-
ployment and education of child actors.
Arbitration between theater owner
and distributor.
The cooperation with foreign gov-
ernments to promote international
amity.
The registration of titles of motion
pictures to prevent conflict and con-
fusion.
Showing of Americanization films to
immigrants on ocean liners.
Free casting bureau for extras.
Prosecution of fraudulent stock
promotions and fraudulent advertising.
Fire prevention regulations.
Such is a briefest outline of some of
'he industry's activities since its organiza-
tion. Such is the type of practices it has
formulated and approved. We made a start
•oward the perfection we seek. Out of this
Conference the industry confidently hopes and
Relieves will come fruitful suggestions on
which we can reach an agreement that will
give us additional stability, orderliness, and
efficiency.
We are particularly grateful to you for your
sympathy and understanding that is indeed
so. We realize the motion picture industry
is not unique in that it has difificiilt'es, and
we know your earnest purpose to help us as
you would help all other business. We value
highly indeed the splendid service you are
rendering by the holding of this and similar
conferences in the country's various business
activities. We are very sincere in this expres-
sion of appreciation.
To those who are to participate in the Con-
ference, I extend my felicitations. Personally,
I am interested in but one competitive matter
and only one with which the industry has to
do, and that is the competition between better
and still better pictures, between better and
still better services.
Predict No Misunderstanding
There will be no misunderstanding, I am
sure, between those responsibilities which are
pecularily a part of the association's business
and those which are not of the association's
immediate concern. Now, mark you, the asso-
ciation has nothing to do with the direct
competitive matters of the industry, has no
authority over the business policies of its
members. The association, as such, of course,
has no authority relative to competitive trade
practices such as protection and block book-
ing. The members of the association separ-
ately and individually are interested deeply in
these things. The association is particularly
hopeful for sympathetic, earnest and construc-
tive study by you of the industry's problems,
competitive as well as non-competitive, and is
confident that much will be accomplished to
that end in this Conference.
Personally, I most earnestly urge, gentle-
men, that this be the spirit of the occasion
and that the Conference proceed in the earn-
est, sincere goodwill in which it was called.
Let us not lose sight of the fact that we are
all here at the invitation of the United States
Government, through its Federal Trade Com-
mission, that none of us was forced to accept
this invitation, but that all weie willing to
come and together endeavor to arrive at as
many solutions of yet unsettled problems as
possible — all to the end that we may pro-
mote the better interests of all ; that we are
not here subpoenaed because of wrong doing
but that we are here because the Government
recognizes the importance of your business in
the fabric of society and wants to help us.
My persona! participation in this conference
can only be, of course, that of sympathetic ad-
visor to all — not unanalo^ous, indeed, to that
of a referee, or the commissioner himself,
deeply interested in the welfare of all, watch
ing, possibly, that no class or type is un-
represented, and most hopeful of substantial
accomplishments. To me there is but one
interest, now note, and that is the interest
of all of you and of the public you serve, to
the end that every individual in the business,
every company and every branch of the busi-
ness may be fixed in its position of certainty
that the rights of all are equally sacred and
sacredly equal ; recognizing that you are en-
gaged in the most highly competitive business
in the whole world of modern business
which today is the most fiercely competitive
venture ever known to man, and realizing that
there is no possible survival of the incom-
petent or the unfit, but insisting, as I do, that
there is no business so highly competitive or
so complicated that the rules of inherent
right do not obtain in that business.
Personally, I am very certain Indeed that
there are trade practices, both competitive
and none-competitive within the industry,
that can be improved upon, and I do indeed
sugirest to you that this occasion does indeed
challenges the best thought of and the most
unselfish consideration by all of you to the
problems which are yours and which are
at hand today.
Questions to be Answered
We set ourselves up here and now to an-
swer these questions ;
In what ways, if any, are any prevailing
trade practices of the industry out of line
with its own best interest and the pubh'c in-
terest? How and why are the different
branches and factors of the industry working
against each other? What will we do' to-
gether properly and fairly to alleviate these
d'fificulties and establish for all times ways
of free opportunity and of sure justice and of
larger service?
Let us find then an answer to these ques-
tions, and we vvill have justified all the time
and labor which you will expend here.
Personally. T have an abiding faith in a
large accomplishment.
THE
Tuesday. October 11. 1927
^^
DAILV
Cohen Asks Theater Divestment
ONLY 1st RUNS SHOULD
B[ LXCEPTLD, HE SAYS
Calling upon the Federal Trade
Coimnission to enforce its cease ayid
desist order against Paramount,
Sydney S. Cohen past president of
the M.P.T.O.A. yesterday asked that
it be extended to force producer-dis-
tributors to dispose of their theater
holdings in all sections, except in the
32 large cities of the country which
provide first nni showings for their
product. He suggested, also, that a
building moratorium of a fexv years
duration be adopted, and protested
against vfiergers which are unfair to
other producers and exhibitors. His
speech in full follows:
I believe this to be an occasion so fraught
with possibilities for far-reaching good, that I
feel that it is the privilege of every man who
has constructive thoughts or ideas relative
to conditions in the great motion picture in-
dustry to offer them for the consideration ot
this conference. Realizing fully that many
topics will be brought before this conference
by able minds, and that time is therefore at a
premium, I shall confine myself to two pertin-
ent issues. In doing so, I speak for myself
and my investments — my theaters — which are
vitally concerned by the conditions I shall
outline and discuss. I therefore crave the
indulgonce of the honorable commissioner for
the few moments necessary for me to ex-
press these views of mine anent trade prac-
tices in our industry — views which I trust will
be helpful in some small measure.
Many of us throughout the country have
been complaining for years about unfair busi-
ness practices within our industry ; particul-
arly those practices of the larger producing
interests which pertain to their entrance into |
the field of exhibition in direct competition
with their own customers. And we are deep-
ly gratful to the Federal Trade Commission
for thus affording us an opportunity for the
free and i open discussion of the?e and other
practices pertinent to the probity of our busi-
ness.
We desire to ascertain if the Federal Trade
Commission is sound or unsound in its find-
ings arrived at after more than five years of
painstaking investigation of the complaint?
made against the Famous Players-Lasky Corp.
It is necessary that we find this out, as we
know the Government does not wish to con-
fuse u?; and we are relying on the Govern-
ment that it is right in its findings. A feeling
of uncertainity has been aroused in our minds
by the disobedience of the cease and desist
order issued by the Federal Trade Commis-
sion on July 9th. 1927, against the Famous
Players-Lasky Corp. A disobedience accentu-
ated by their onenly announced plans of more
than $10,000,000.00 worth of theater opera-
tions, the proof of which i» adduced by this
quarter page ad' appearing in the "New York
Times" of Oct. 7. 1927, just three days in
advance of this hearing, and which T here-
with offer as a matter of record.
Curb of Program Asked
We ask that an order be issued immediately
through the Federal Trade Commission to
stop the announced build'ng of these five
theaters, four here in New York City and one
In Hirmingham, Ala. An immediate action is
urged, because it would forestall both the
hreakine of ground and the disposal of all
of tl'e bond? to the public.
When the original cea«e and desist order
was issued on July 9. 1927 by the Federal
Trade Commission, and the Famous Playcrs-
I.asky Corp. asked for a respite of 60 days
in which to prepare their reply, thev then
knew all about these new theaters which they
are now announcing and which they are
ready to build in apparent defiance of a dis-
tinct Onvernmental order. It i^ not acting
fair, with our Cove»-nment nor with the
peotsle. that after such a decision was rend-
ered, and that after this postponement was
Charges Made by Cohen Denied
Denial of any conspiracy to force triple block booking
on exhibitors, or to withhold product where any of the
three companies have theater affiliations, as alleged by
Sydney S. Cohen, was made individually and jointly yes-
terday by Paramount, M-G-M and United Artists.
Consideration of the charges was one of the first or-
ders of business of the distributors' group, which was or-
ganized under chairmanship of R. H. Cochrane and formal
denials were made immediately by the firms concerned.
No such agreement between the three firms exists the
denials declared.
granted to these people at their request, that
they should take advantage of the situation
to proceed with this very destructive build-
ing program in sections which are adequately
theatered at present, and from which they
are now receiving, and have been over a
period of years, a large revenue from theater
owner customers.
The motion picture industry was not created
Tor any one, two or three people with liead-
(luarters in New York City. It belong? to
the entire public, and might aptly be termed
everyman's entertainment. It is the great
universal entertainer, with an appeal which is
world-wide in its extent because it speaks
the great universal language of the eye — a
language which needs no translation. It is
my claim that a few men have sought to
abrogate to themselves the right to control
the destinies of the world's greatest entertain-
ment which rightfully belongs to the great
paying public
Protests Against Mergers
So vast is the influence of the motion pic-
ture that it daily draws millions and millions
of patrons to the theaters where it hold sway.
In fact, it might almost be listed as a public
utility And, since thi? is in reality a con-
vention of the whole industry called together
by the Government, and at which the rights
nf the people are the predominate issue, it is
my hope that among the progressive and con-
structive results of this meeting of minds will
be the taking of steps to see that the rights
of the public are respected and that the hold-
ings of many individual?, who like myself
have independent investments, are safe-
guarded.
If the same men who make the pictures
are permitted to build theaters in sections of
big cities and m small towns which are al-
ready adequately theatered, and where these
producers already have adequate representa-
tion, it means a virtual control of the screen.
Controlled theater screens mean poorer pic-
tures, for the competitive urge is removed ;
and it means higher admission prices inso-
far as the public is concerned, for controlled
theaters means a controlled industry — a
thought abhorrent to the American idea of
personal and business liberty.
I desire also to file a protest against
all mergers which tend to bring about an
artificial scarcity of quality film; or
which by their formation and operation
do not permit an adequate financial re-
turn for the ouality films of other produc-
ing organizations. These mergers un'^'r-
ly deny to the great pictures o£ other
producing companies a proper showing,
just because the control of theaters is in
the hands of these first producing com-
panies making and exhibiting their own
pictures.
A few men, therefore, as represented by
these merger?, are virtually destroying the
■nitiative in others. This is a condition of
such direful portent that it should be stonped
■nstantly. for it is an infectious disease which
threatens the health of a great industry and
augurs no sanitation for the public. It is
my firm belief that all producers of motion
pictures should be compelled to dispose of all
theaters owned and operated by them save
downtown houses in the 32 large exchanpe
centers of the country which provide first
nin showings for their product, and they
should be compelled to dispose of all theaters
save the sort I have just mentioned. If
Famous Players-Lasky Corp. are not stopped
in the building of these theaters previously
mentioned, there is no surety that other big
producing companies who have facilities for
ample financing, through the medium of the
sale of bonds or stock to the public, will not
also build in these identical sections as a
retaliatory measure; and thi? vicious circlc
could continue on indefinitely, to the resultant
damage to independent theater owners now
operating in these zones; and Famous I'lay
ers-Lasky Corp. would have no deterrent to
prevent them from extending their opcratiou-
into other zones and other cities.
May I reiterate what I have frequently said
before, namely, that it is my conviction thai
if the building moratorium of a few years
duration which I have suggested insofar a;
it concern? producers building new theater;
outside of exploitation centers, were put into
effect, it would result in bringing about th<
building of new theaters, wherever they are
needed, by the theater owners in these locali-
ties who under present conditions fear unfair
competition being brought to them by the
invasion of their territory by the very men
from whom they are obtaining their pictures.
This is the only major industry, as far as
I know, in which the manufacturer clogs his
outlet.
Claims Triple Block Booking
Ninety per cent of the theater? of the coun-
try are socalled neighborhood houses, which
means the large and small houses in all
neighborhoods except the downtown Broad-
ways of the large cities ; and the large and
small houses of the small towns and the rural
districts. Most of thcs« houses are independ-
ently owned, and this preponderent majority
of a vital branch of a great industry wishes
the same fair business conditions to prevail
for itself as obtains for the producer-distri-
butor. The independent theater owner feels
that he ought to be able to buy with hi? own
money, on a fair and equitable basis, what
is re(iuired to keep his theater going. As
matters rest at present, many of the most re-
presentative theaters in neighborhood sections
and the smaller cities, are unfairly debarred
from such a division of product as their rank
"ntitles them to on account of the presence
n their zone or locality of some inferior
otise belonging to one of the producer cir-
-uits; and they are also most seriously in-
-onvenienced by the utterly unreasonable
"protection" demanded by and granted to
■ome of the big producer circuits.
Illustrative of the foregoing, may 1 submit
"xcerj'ts from "F.xhibitors' He'-ald" of .August
14. 1920. "Exhibitors Trade Review" of
filly 24. 1920 and "Exhibitors Trade Review"
of August 21. 1920. These I believe illustrate
more graphically than can any mere words
if mine the attitude of the national cxhibito'-
body, the M.P.T.O. of America, towards the
aggressions and incursions of Famous-Play-
ers-Lasky Corp. even at that far away period
of over seven years ago. These also make
manifest the expressed attitude of Mr. Ad'-I^h
>^ukor. the president of thi? company. May
I ask, is this expressed attitude of a willing-
ness to cooperate with the independent thea'er
owners of the country reconcilable to this
company's campaign of ruthless theater build-
ing?
Ulock booking, per se, is I believe a moot
question, for its definition is suKeptibIc of
several interpretations. The voluntary Ouyii^
of a scries of pictures from one manufacturer
by a theater owner to assure himself of A
sufficient amount of product to keep his the-
ater running, is entirely different from forced,
coercive or compulsory buying of the entire
product of a company in order to obtain a few
desired pictures, or through fear of reprisal?.
Let us illustrate, for a condition of not only
block booking, but triple compulsory block
booking, has recently arisen to harness theater
owners.
Take, for instance, a small town of perhaps
2,000 inhabitants whose theater owner and
whose picture goers have the selection of the
entire film market open to them. Think of
their being compelled to purchase the pro-
duct of three companies — Famous Players-
Lasky, Metro-Goldwyn- Mayer and United
Artists — working together through relation-
ship and intermarriage, the entire product of
these three companies being purchased under
compulsory and coercive methods; for unless
you take all three you don't get any, and
this completely fills the theater's playing time.
Thus the people of any such town or com-
munity are denied the opportunity of seeing
the worthwhile pictures of other producing
organizations.
Invasions Called Unfair
We feel certain that when we voice this
sentiment against these three producing or-
ganizations, block-booking under conditions
of compulsory, coercive, triple block-booking,
we voice not only the sentiment of theater
owners but of other producers as well. II
any one of these three companies have their
own theater in the section, they withold even
offering their combined product to any other
theater owner in the section. Otherwise, they
will attempt to force the theater owner to
play all of the pictures of the three companie?
ibove mentioned. We think that if your
'ommission were to invite all other produc-
ng companies, large and small, to testify, you
will find confirmation of this in their objection
to this vicious and monopolistic practice.
The Mayor of Chicago said recently, while
the dispute was on between the operator's
union and the theater owners, when he was
helping to bring about an adjustment of the
same, that he was not interested in either
side so much as he was in the position of
the public — that the public's position was pre-
dominant. It is almost the same as if the
bread trust got together in a conspiracy to
juggle the prices and the distribution of the
staff of life, for any small group of film
manufacturers, be they ever so powerful, to
attempt to dictate such coercive measures as
shall eventually affect the great entertainment
of the masses.
In a word, it is my belief — and this belief
is based on 15 years and more of most com-
prehensively practical experience as a theater
owner — it i? my belief I repeat that the
manufacturer should remain the manufacluret,
ind not compete unfairly with his customer^.
The producers invasion of neighborhood-; and
•he smaller cities in which he is already
idequatrly represented and which are already
'hcatered to the saturation point, I considi
methical. and an unfair trade practice. This
s reiteration, of course, but I consider it
he most imiiortant, the most vital probleifi
-onfronting the industry to<lay. ;
It has been my purpose to bring a dts-
■ordant note into these quarrels : and no one
vould be better pleasetl than myself to have
II of these producing compan'CS make even
more money than at present — but it should
•lot be at the expense of their customers and
•he public.
Let the shoemaker stick to his last — lei
•he producer of film? make his H'ctures of
such superior quality that exhibitors wilj
■ight to ^et them, and not to be coerced, at
It present, into buying quantity that thej
do not want to obtain a minimum of qualitv
which they do want. 1
Solomon, the Wise once said that a house
divided against itself must fall. If producers
nersist in dividing their interest between pro-
duction and exhibition it seems inevitable that
one branch or the other will suffer. If tJ-eir
theater enterprises take up too much of their
attention, the quality of their film? wiH surely
deteriorate ; and if this happens where are
(Continued on Page 11)
f-^^
DAILV
Tuesday, October 11, 1927
ALL COAST NEWS BY WIRE
Consolidated Expanding On Coast
FIELDS IMPROVING- MONTY BANKS MAY FELEASE THROUGH PARAMOUNT-
MEN JOU CONTRACT UP IN APRIL — EE MILLE SEEKS FORBES - OTHER NEWS
YATES COMING TO CLOSE
BENNETT "lAB" DEAL
Expansion of Consolidated Film
Industries is continuing, and the firm
now seeks purchase of the Chester
Bennett laboratories, in carrymg out
its ambitious program.
Negotiations for purchase of the
laboratories have been under way for
some time, and are nearmg con-
summation, it is understood. H. J.
Yates, president of Consohdated, is
scheduled to arrive here at an early
date to consummate the deal.
Consohdated has been expanding
at a rapid rate during the last six
months, having taken over the Hir-
lagraph M. P. Corp., Fort Lee, N.
J., and Combined Film Laboratories,
New York.
Monty Banks May Sign
with Paramount, Report
Monty Banks, now making feature-
length comedies for distribution by
Pathe, may release through Para-
mount, under terms of a deal now
reported under way.
Fields Recovering
Recovery of W. C. Fields is
but a matter of healing broken
bones, and there is no danger
of complications which might
assume critical proportions, ac-
cording to his physician, Dr.
H. C. Strathearn. Fields was
hurt while working in a new
Paramount picture, struck by
a truck while riding a bicycle.
Menjou's Paramount Pact
to Expire Next April
Adolphe Menjou's contract with
Paramount expires in April. Future
plans of the star have not been made.
Film Tutor Charged with
Defrauding Aspirants
Warrant has been issued for arrest
of Enerich Kalnay, ^n complaint is-
sued by the district attorney's office,
charging him with five counts of
larceny in defrauding candidates for
screen careers. More than 40 per-
sons of this section of the state have
been swindled for a total of around
$25,000, by the film acting mentor, it
is alleged.
Barrymore M. C. at Premiere
John Barrymore will be master of
ceremonies at the premiere Tuesdaj-
of "Two Arabian Nights" at the Mil-
lion Dollar.
Lorraine Eason in "Swift Shadow"
With Lorraine Eason replacing
Josephine Borio as feminine lead, pro-
duction has been resumed on "The
Swift Shadow," at Fremont Pass,
Cal. Ranger, the dog, is starred in
this FBO picture.
Not in Headlines
Hollywood has its little
tragedies that do not win fiery
front page headlines.
Last week, a cameraman
kept on working while the
"set" orchestra played "The
Liebestraum." The camera-
man's wife, a tuberculosis vic-
tim, lay dying at an Eastern
sanatorium.
Last week, a prominent ex-
ecutive died. His wife has an
important role in a costly pro-
duction. The morning follow-
ing her husband's death, the
actress 'phoned her studio that
she would be ready to report
for work.
Preparing Second of Series
Jessie Burns and Bernard Vor-
haus are preparing the second of a
series of two reel dramas, first of
which was "Sunlight."
"Texas Ranger" Next McCoy
"The Texas Ranger" will be Tim
McCoy's next for M-G-M. William
Nigh will direct. Exteriors will be
filmed at McCoy's ranch in Wyom-
ing.
Stallings Writing Script
for Bancroft's Vehicle
Lawrence Stallings, author of "The
Big Parade," and co-author of "What
Price Glory," is writing the continu-
ity of "Honky Tonk." This is to be
George Bancroft's first starring pro-
duction for Paramount.
A Little
from **Lots"
By RALPH WILK
Cast for "French Dressing"
H. B. Warner, Lois Wilson and
Lilyan Tashman have been cast -for
"French Dressing."
Forbes for "Blue Danube?"
De Mille is reported planning to
borrow Ralph Forbes from M-G-M
to be co-starred with Leatrice Joy in
"The Blue Danube." Rod La
Rocque, who was to have appeared
in the role, instead will star in
"Stand and Deliver."
Viola Going Abroad
Viola Dana is planning a trip to
Europe.
Lilyan Tashman Assigned
Lilyan Tashman has been signed to
play in "French Dressing," Robert
Kane's new First National picture
which Allan Dwan is directing.
F. N. Buys "Mon Homme"
First National has purchased screen
rights to "Mon Homme," by Paul
Deresco.
Schildkraut Playing "Rip"
Rudoph Schildkraut is playing the
title role in "Rip Van Winkle," for
De Mille. William C. De Mille is di-
recting.
Joy Starts "Nobody's Fool"
Al Joy, starring in a series of two
reel comedies for Lang-Joy Film Co.
for Cranfield & Clarke, has began
work on "Nobody's Fool, the ninth.
Joseph A. Richmond has been as-
signed to direct. Joy is .supported by
Rose May, George Du Count and
"Spooky Money."
"U" Signs Paul Schofield
Paul Schofield, the writer, has been
engaged by Universal to adapt the
original, "One Rainy Night." This
will be a Wesley Ruggles produc-
tion with Laura La Plante starred.
"Gingham Girl" is Opener
"The Gingham Girl," FBO pro-
duction, is to be the opening attrac-
tion tomorrow night at the Tower,
according to H. L. Gumbiner, man-
ager. Lois Wilson and George Ar-
thur head the cast of the picture.
"Free and Easy" Under Way
Director Arthur Rosson is work-
ing on "Free and Easy," second of
the new season's Madge Bellamy
starring vehicles for Fox. James
Hall appears opposite and Joseph
Cawthorn has an important role.
Gilstrom on Legionaire Film
Arvid Gilstrom is director chosen
for "Legionaires in Paris," for F
B O. Louis Sarecky, FBO super-
visor, and Jefif Mofifitt of the Sennett
staff, wrote the stor\-. MofTett wrote
the adaptation.
BIG BILL TILDEN, who has fur-
nished autographs to hundreds of
tennis followers, is an autograph
hunter. We saw him seeking auto-
graphs at the United Artists' studio.
Louis Wolheim wrote his "John
Hancock" while Doug Fairbanks
looked on.
* * *
Additions to our list of missing
middle names are Sam Edward Rork,
Robert Blackburn Mclntyre, Wil-
liam Kerrigan Howard.
* * *
Count Phil De Esco knows his
vodka. He is assembling "props"
for "The Tempest," a Russian pic-
ture which will be made at the
United Artists' studio. Years ago,
the Count spent much time in Rus-
sia and was the guest of Czar Nich-
olas, Gorky, the writer, and others.
Juan Torrena, former Span-
ish soccer star, is in Holly-
wood, trying his luck in pic-
tures.
.-:< * ;l!
Larry Kent, who served in
the Mar-ines with George
O'Brien, is still a naval
"bug." He owns his own boat
and last Thursday piloted
Charles Gerrard on the waves.
* * *
Jack Mackenzie is being kept
busy. He has just finished
camerawork on "The Texas
Steer" and has been assigned
to photograph "Ladies Night
in a Turkish Bath."
* * *
Sidney Hicox, former Eastern
cameraman, is getting important as-
signments here. He photographed
'Helen of Troy," at First National,
nd is now busy on "Sailors' Wives."
* * *
Charles Giblyn, the director, has
a role in "Ain't She Sweet," star-
riyig Colleen Moore, while Dell Hen-
derson, former director, is being
kept busy at M-G-M. He appeared
in "The Crowd" and is now work-
ing in "The Patsy."
* * *
E. Mason Hopper has re-
turned from Tia Jauana,
where he took much interest
in the dog races.
Gausman, Wilk, Crowley cover coast studios daily for Film Daily
Tuesday, October 11, 1927
DAILV
Parley Opening Spectacular
Commission to Aid and
Enforce Parley Edict
(Continued from Page 1)
When the commission has approved
a particular resohition, it becomes the
standard of fair practice for the in-
dustry, and the Commission will un-
dertake to enforce the same bv pro-
ceeding apainst a recalcitrant minor-
ity who may seek an unfair ciimpc-
titivc advantage by continuing the
proscribed practices."
The meeting- Avas opened at 2:15
with Chairman ^fyers presidincc.
Briefly, he outlined the purposes of
the conference, reviewinp; its connec-
tion with the Paramount case and
statinpr it was an opportimity for the
industry to put its house in order
throuRh adoption of a code of ethics.
The commission, he said, has spons-
ored similar meetings in more than
20 other industries, which have
adopted codes of ethics.
Order must be maintained at the
meetings, which are an open forum
of discussion, he said. He said eafli
group should efTect a permanent or-
ganization, for the life of the confer-
ence, choosing a chairman and secre-
•tv. and retiring to separate meet-
ings in order to expedite procedure.
Only matters before the confer-
ence, should be discussed, he said,
but pointed out that anyone connect-
ed with the industry would be per-
mitted opportunity to be heard. There
are two groups of practices to be
considered, he stated, the first prac-
tice which afTects only one branch
of the industry, and the second prac-
tices which eflfect one or more grouos.
The first matters brought up. he said,
.should be those which would permit
speedy agreement, thus enabling the
conference to dispose of them before
attacking the more controversial is-
sues.
Will H. Hays followed with a
speech outlining the advancement of
the industry, and its efforts to im-
prove film standards from within. He
cited the bettered public relations and
trade practices which his organiza-
tion has brought about, since its for-
mation in 1922.
Calling of the roll followed, with
a number of the delegates absent.
First motion passed by the confer-
ence will permit a delegate to cast
both votes for his zone, in case the
fellow-delegate is absent.
Strong effort is to be made by ex-
hibitors to prevent septJ-'-vnt; inde-
pendents, anv exhibitor affiliated with
a producer-distributing firm, it was
indicated when attack was made on
qualifications of Mever Schine. head
of the Schine circuit, which is allied
with Universal. Debate ensued wh'>-
effort was made by Harry Suchman.
New York, to obtain passage of a
Progress
(.Continued from Page 1)
authority." ['Icnty of heads confer here. On it goes for seventeen minutes.
Then Will H. Hays strides to the rostrum. A prepared text serves him,
too. In fine fettle on this occasion. Hays' words ring with feeling. Strikes
a truth which many in this business are prone to overlook. The importance
which the public pays in the entire motion picture scheme. Tells you he
has great faith in accomplishments to be achieved. And tells you in a
manner which makes you believe it — to the letter.
The First Bombshell: Cohen on Theater Grabbing
Then comes the roll call. Exhibitors identify themselves. Then pro-
ducers. Then distributors. Sydney S. Cohen asks for the floor. The
Cohen who was national exhibitor president for five years. Merry little
tussle ensues. Some exhibitors oppo.se. Sydney finally gets it. With the
chair's recognition comes real applause from the Cohen adherents. They
are still many.
Cohen talks for fifteen minutes. A blast against producer-owned the-
aters at large and a tirade against Paramount in particular. Sydney waxes
caustic. He knows how. His speech in full appears elsewhere in this
edition.
Now the machinery of organization grinds on. The chair suggests
three major sections to handle inter-division problems. And thus comes
a recess. Exhibitors meet in one room. Producers in a second and dis-
tributors in a third.
At five o'clock the exhibitor group is still getting itself set. Then the
entire conference reassembles and the work carries on. Producers select
Mayer as chairman; distributors, Cochrane and exhibitors. Woodhull.
A Momentous Occasion: The Ethics Code is Born
No time is lost. The chaos of the early meeting evaporates. For the
code of ethics, that which by the industry will conduct itself, is in forma-
tion. Mayer reports for his section. Seven resolutions read. All adopted.
Two with reservations. Mostly production problems. Exhibitors not es-
pecially interested.
Cochrane on his feet now. Spokesman for distributors. Ripple of
excitement. He denies Cohen's charges involving Metro. Paramount and
United Artists in a joint booking deal. Not so, he declares, speaking for
his division. Double selling out. Exhibitors reaching peak in their ex-
citement.
So ends the first day. From disorganization and in the short space of
an afternoon, comes a semblance of order. The atmosphere is only partially
clarified yet definite progress has been made.
resolution giving delegates the rif^b
to question credentials of other dele-
gates. This matter is to be left to
the exhibitor delegates followir<T for-
mation of an or' — nization for the
meetings.
Effort of Sydnev S. Cohen. Nev
York, former national exhibitor pre«
ident. to make a prenared sneech
evoked a show of hostilities between
exhibitors. He was given the floor,
by vote of the conference, after it
'lad been suggested he was entiti'-''
to the courtesy if Hays was.
Cohen followed with an appeal to
the government to enforce its cease
and desist order against Paramount,
to force that companv and other pro-
ducer-distributors to dispose of all
theaters, except first run exploita-
tion houses in the nation's 32 leadintr
cities. He charged a conspirar-.-
exists between Paramount. Af-G-M
and Ignited .A.rtists. to refuse films to
force block booking of one another's
product and to refuse service to com-
petitors in neighborhoods where anv
one of the three firms had a theater
Paramount, he said, has openlv dis-
obevrd the commission's edict on
block booking and theater acquisi-
tion.
JERSEY GETS DELEGATES;
2 TERRITORIES ABSENT
New Jersey has been granted two
exhibitor delegates, bringing theater
owner representation at the Trade
Practice Conference up to 64. How-
ever, two zones. Butte and Portland.
Ore., have failed to take advantaee
of the invitation and when the roll
was called yesterdav at the Confer-
ence, no voices answered on behalf
of theater owners in those territories.
Atlanta, Des Moines and San Fran-
cisco sent one delegate each, although
each zone was entitled to two.
The recognition granted New Jer-
sey came after protests had been
made to the Federal Trade Commis-
sion in Washington. In view of the
fact that the state has no distribut-
ing center but eets service out of
New "^'ork and Philadelphia, the ex-
hibitors were faced with no renresen-
tation. This has been altered on rep-
resentations made primarily by
Charles C. Pettijohn to M. Markharr
Flannery. Joseph M. Seider of
Hightstown and Sydnev Saniuelsor
of Newton are the delegates.
T.O.C.C. IS HOST AT
'EXHIB' GET-TOGETHER
Nearly two hundred exhibitors from
every section of tiie country attended
the get together dinner at the Astor
Hotel last night tendered by the The-
ater Owners Chamber if Cc.imerte
if New York. It was an enthusias-
tic gathering in which the speakers
stressed the importance of harmony,
dignity and deliberation on their part
uhile attending the Trade Practice
Conference.
Jimmy Grainger of the Fox or-
ganization was the only one present,
outside of the press, not directly af-
filiated with the exhibitors' side. A
note of humor was ejected into the
proceedings when, as a joke, he was
framed to be thrown out of the meet-
ing. Needless to say he was the last
one to leave.
Among those who spoke were Wil-
liam Brandt, Charlie O'Reilly, Frank
Rembusch, "Pete" Woodhull, Sydney
S. Cohen and A. Julian Brylawski.
The committee in charge consisted
of Billy Brandt. Marty Schwartz and
Sol Raives. Billy Brandt acted as
toastmaster.
3 Divisions to Tackle
Trade Problems Today
(Continued from Page 1)
by all divisions at 2 P. M. today. In
their individual conferences, both
groups will prepare resolutions which
they believe constitute either fair or
unfair trade practices and present
them to the entire body. Work of
organizing the three groups was
completed at the conference yester-
day, following series of introductory
speeches. Respective chairman selec-
ted by the groups are Louis B.
Mayer, (M-G-M), producers; R. H.
Cochrane, (Univ.). distributors, and
R. F. Woodhull, M.P.T.O.A. presi-
dent, exhibitors.
The exhibitor session yesterday
was marked by several highlights.
The meeting was designed for un-
aflfiliated theater owners onlv. When
Harold B. Franklin and "Myer of
Wesco. and Myer Schine of Schine
Enterprises, associated with Uni-
versal, were discovered in the con-
ference chamber they were asked to
leave.
The selection of a secretary to re-
present the exhibitor body "brought
forth several names including those
of Frank Rembusch, of Indianapolis;
Oscar Leht of St. Louis, and Joseph
M. Seider, of Hightstown. N. J. The
balloting resulted in election of Rem-
busch. The producers who presented
seven resolutions yesterdav feel that
their portion of the work is finished,
since whatever now comes up for dis-
cussion will deal with the relations
between distributor and exhibitor.
DAILV
Tuesday, October 11, 1927
Formation of Code of Ethics Begins
PRODUCER RESOLUTIONS
ACCEPTED BY DELEGATES
Indications that the importance ot
the Trade Practice Conference had
made an impress was evidenced late
yesterday afternoon when the pro-
ducers' division, through its newly-
appointed chairman, Louis B. Mayer
presented seven resolutions, all _ of
them prepared prior to the opening
of the Conference.
Five were adopted without objec-
tion, thus constituting the first steps
taken bv the industry in the develop-
ment of the code of ethics which is
the objective of the entire proceed-
ings. Two resolutions proved accept-
abTe with the right to revise them.
Resoultion No. 1 was drawn joint-
ly by the M. P. Prod, and Dist. of
America and the Ass'n of M. P. Pro-
ducers of California which outlined
efforts of producers to keep objection-
able books and plays from the screen.
Declared to be a fair trade practice.
No objections raised.
Resolution No. 2 was prepared by
the M. P. Prod, and Dist. of Amer-
ica and the Ass'n of M. P. Producers
of Cal. and contained a formula
which outlined types of story material
not suitable for picturization. There
were eleven clauses in this category.
The second half of this resolution
listed 26 subjects which are carefully
treated "to the end that vulgarity and
suggestiveness may be eliminated and
that good taste may be emphasized."
Declared to be a fair trade practice.
No objections.
Resolution No. 3 dealt with work of
the Central Casting Corp. on a non-
profit basis. Declared to be a fair
trade practice. No oljjection raised.
Resolution No. 4 concerned em-
ployment of minors in production
under California law, methods taken
to educate children and means to pre-
vent overwork. Declared to be a
fair trade practice. No objection
raised.
Resolution No. S concerned "farm-
ing" of idle players. Declared a
fair trade practice. No objections.
Resolution No. 6 concerned the re-
lations of nlavers under contract and
forbids Hays members from ap-
nroaching such players or producing
factors while in employment of an-
other member companv. Declared a
fair trade practice. No objections
raised.
Resolution No. 7 outlined title
registration. Explained by Mayer as
a clearing house arrangement for
producers so that each will know what
the other is making. F.xplained as
method to avoid dupliration and
sameness in theme. Declared a fair
trade nrartice. Passed nrovisionallv
with deletratcs privileged to amend
later. There was some confusion
over this point. An exhibitor from
Upper New York State apparently
tVimifrtit the resolution concerned a
change in titles after the picture had
been sold.
By JACK HARROWS R
SF. MAYER, who handles public-
• ity for the Federal Trade Com-
mission, was very much in evidence
yesterday, helping preliminary ar-
rangements before start of the meet-
ing.
Frank J. Rembusch's energetic
activities must agree with him, for
Frank came as Indiana delegate,
beaming ^vith smiles, and looking
several years younger than he has
in several years.
It seemed like an old time exhibitor
convention when Sydney S. Cohen
over opposition of many exhibitor
delegates, finally was permitted to
make a carefully prepared speech,
which contained some red hot ac-
cusations on "theater grabbing" and
block booking.
W. A. StefTes was not on hand for
the opener, due to negotiations to
settle the Twin City theater strike.
The effort to halt Cohen might have
been more interesting had "Fighting
Al," been on hand.
There are many exhibitor stal-
warts at the sessions. Names like
R. F. (Pete) Woodhull, Sydney S.
Cohen, Frank J. Rembusch, Col. H.
A. Cole, R. R. Biechele, A. Julian
Brylatvski, Sam Harris, Jack Miller,
J. J. Harwood, Henry Lustig, E. P.
Smith, James C. Ritter, Glenn Cross,
C. E. Williams, J. M. Hone, Harry
Crandall, Joseph M. Seider and
Charles L. O'Reilley are among
some of the outstanding ones.
There was real grace in the man-
ner in which Arthur Hirsh, New
York, made the m,otion which gave
New Jersey representation. Joseph
M. Seider and Sig Samuelson arc
delegates.
Tenseness marked the squabble
over delegates' credentials. It started
when attack was made on Meyer
Schine as an independent exhibitor
delegate. B. N. Bernstein, Los An-
geles delegate, called the request to
examine credentials a reflection on
the method of selection and exhibitors
of the nation.
Will H. Hays was in fine form
as he delivered a speech yesterday.
You could have heard a pin drop
during his strong oration.
Some of the figures quoted by
Chairman Myers smacked of the
1926 Film Year Book. That's re-
cognition, indeed.
Harry Weinberg, who now is en-
gaged in building up a chain in Iowa,
wliere the Blank circuit is dominant
factor, was on hand as an Iowa
delegate.
Irish Protest
Any attempt by the Federal
Trade Commission to evade the
charges filed by the American
Irish Vigilance Committee
against the Hays organization
and its members, will "bring
closer the demand that Con-
gress probe what relationship
exists between the Hays office
and the Republican machine,"
the Irish organization warned
yesterday in making public
protest against participation by
the commission in the Trade
Practices Conference.
Whether attorneys may represent
exhibitors by proxy, or whether the
delegates must operate theaters was
a subject of heated discussion. Th-i
matter is to be threshed out after
organization of branches, but in view
of producer representation by coun-
sel, it is expected exhibitors will re-
ceive like privilege.
M. Markham Flannery, efficient
director of trade practice confer-
ences, handle the machinery of set-
ting the conference in m,otion.
Flannery has handled over 20 such
conferences which have resulted in
adoption of codes of ethics in other
lines of business.
In cases where but one delegate
is present from a particular zone, he
has the power to cast both votes for
his zone, under a resolution passed
yesterday at the opening session.
There ivere several exhibitors, not
delpr/afes, on hand yesterday to at-
tend the opening session, some of
ivhnm had traveled hundreds of
miles to be present. They are to be
verm.itted. to have their say, al-
though they may not vote.
Chairman Myers of the commission,
who is presiding at the conference,
gave early indication that he does
not intend to let anvone railroad the
meetings. He is willing that anyone
coi-nected with the business may have
opportunity to have his say, but he
is going to see to it that order is
maintained, and that the conference
adopts the swiftest course possible to
dispose of the many problems con-
fronting it.
Paramount had. auite a delegation
on hand. S. R. Kent, listened atten-
tively in order to get first-hand in-
formation. The legal contingent in-
ducted Elek J. Ludvigh and Ralph
Kohn.
As a matter of fact, general coun-
sels for all of the producer-distributor
eompanies made an appearance.
There were more than enoueh law-
vers to uphold the dignity of the pro-
fession.
List of producer-distributor repre-
sentatives reads like a who's who of
those branches of the business.
Not to be outdone, several terri-
tor^''s sent their attorneus down with
vntinrt power, despite the fact that
exhibitors per se were scheduled to
attend.
T. .T. Murdock and Phil Reisman
slipped in about half hour after the
proceedings got under way.
COMMISSION TO AID AND
ENEORCE PARLEY EDICT
(Continued from Page 5)
to restate in barest outline the purpose and
scope of the meeting.
The purpose is not. as some of my cor-
respondents have supposed, to obtain evidence
on which to prosecute persons and _ corpora-
tions engaged in the motion picture industry;
it is not to tear down or rebuild the funda-
mental organization and structure of the in-
dustry; other procedures are provided for
that sort of thing; it is merely to afford a
forum for a full discussion of the practices
of the industry which may be fairly corn-
prehended within the expression "methods
of competition" as used in Section 5 of the
Federal Trade Commission Act.
You have an opportunity to determine for
yourselves what are the unfair and unde^ir-
able practices in your industry and to frame
suitable resolutions. The presiding commis-
sioner will be available at all times and will
gladly assist in every possible wav and if
requested will express his individual view as
to the propriety of any particular resolution,
with the reservation that the question must
ultimately go to the full Commission.
The resolutions when adopted are transmit-
ted by the presiding commissioner to the full
Commission with his report and recommenda-
tions. When the Commi'Jsion has approved
a particular resolution, it becomes tbe stand-
ard of fair practice for the industry, and
the Commission will undertake to enforce
the same bv proceeding against a recalcitrant
minority who may seek an unfair comoeti-
tive advantage by continuing the proscribed
practices.
Resolutions which are not approved and at
the same time are not positively disapproved
mav be received by the Commis = ion as the
expression of the trade and enforced or not
according as the circumstances dictate when
and if infractions occur.
T need not remind von that resolutions of
this class may often be as effective as reso-
lutions which the Commission undertakes to
enforce. If they reflect the prenonderant
•entiment of the industry thev will not be
lightly disregarded, for men often have great-
er dread of the scorn of their associates than
they have for the arm of the law.
The Commission believes that in exnnnding
the trade practice procedure it is doing a
constructive work. The Chamber of Com-
merce of the United States at its last meet-
in-' voiced its approval of this work and
adonted a resolution favoring the creation of
trade groups in every industrv to cnoperate
with the Commission in this way. Many ot
the practices which may be elimmnted are
not onlv unfair but wasteful as well. We
all know that the increasintr pressure of for-
eign competition mav not be met by lower-
ing American standards of livmtr. but tiv
increasing efilciencv of product>on through
eliminntinn of waste. It mav well be, there-
fore that this procedure will play an impor-
tant' part in enabling American _ industry to
withstand the incresaing competition of for-
eign producers.
THE
Tuesday, Oct. 11, 1927
■eBtl
DAILV
II
"DOUBLE SELLING" IS
AN UNfAIR PRACTICE
Double Selling, or the practice of
one distributor refusing to sell ^'i ex-
hibitor product unless such exiiibitor
consents to buy from a second dis-
tributor with whom the first may
iiave united for purposes of reducing
overiiead througli joint selling is an
unfair practice. The distributors' di-
vision, headed by Robert H. Coch-
rane as chairman, introduced this
resolution yesterday at the Confer-
ence. It was adopted without objec-
tion.
A second resolution dealing with
the uniform contract created a stir
among exiiibitors. In view of tlie
lateness of the hour — it was in the
iseighborhood of six o'clock — it was
determined to hold this over until
this morning.
A resolution indicating the progress
made in fighting fraudulent stocks
was adopted as a fair practice with
no objections raised.
Methods of insuring fire prevention
and the care exercised by distrib-
utors in their exchanges was deemed
a fair practice. No objection raised
A resolution concerning gratis
showings supplied by distributors) to
shut-ins was passed provisionally
While exhibitors expressed themselves
in accord with the principle involved,
there arose a discussion over the
question of penalties in the event of
violations. To be discussed later for
phraseology only.
A resolution pledging distributors
not to use misleading or salacious ad-
vertising was adopted as a fair trade
practice. No objections.
Only 1st Runs Should
Be Excepted, He Says
(Continued from Page 7)
they and tlie rest of the industry and the
public to whom the production of quality
pictures is essential?
Special privileges belong to neither pro-
ducers of films nor to the exhibitors of films
but to the public. And I feel sure that the
rights of the public will be doubly safe-
guarded by the findings of this conference,
called together by a beneficient Governmental
commission, and if this cease and desist order
against Fam.ous Players-Lasky Corp. is en-
forced, I firmly believe that it will benefit
not only individuals like myself, whose in-
vestments are now in jeopardy, but all the-
ater owners and all producing companies in-
cluding this company which has been under
Federal investigation and which has been the
subject of Governmental action, and in addi-
tion, serve to protect the public's money, in-
vested in these theaters through stock sales,
for in many such instances it is openly
acknowledged by the executives of these com-
panies that these theaters will not only be
unable to pay dividends on the stock but
even cannot be profitably operated.
Now is the time to establish a real code
of business ethics for the motion picture
industry. The "dog eat dog" method of do-
ing business in all branches of our industry
has no place in a business of this magnitudt,
pa'ticularly one in which the public is such
a component part. Therefore, I leave these
few thougl-.ts cf mine with the honorable
commissioner and you gentlemen, trusting
that from them may come a few helpful re-
sults.
Owens Gets Livingston House
Livingston, Ky. — Fred Owens has
taken over the Opera House, former-
ly operated by M. J. Hackney.
Wesco-Saxe
There is no truth to report
that Wesco is seeking purchase
or consolidation with the Saxe
chain in Wisconsin, Harold B.
Franklin, Wesco president, yes-
terday declared. John Saxe
could not be reached for a
statement.
Wesco-Saxe Deal?
Franklin Denies
(Continued from Page 1)
for reported conferences with Har-
old B. Franklin, president of the West
Coast concern are H. J. Fitzgerald,
general manager and Oscar Brach-
man, real estate dealer.
Two other theaters operated by
Saxe will be ready to open within six
weeks increasing their chain to 46.
One of these theaters the Garfield
is to be another Saxe de luxe neigh-
borhood house for Milwaukee and
the other the Capitol is at Madison,
marking invasion of that stronghold
by Saxe.
F. N. Month to be
Observed in January
January 1928 has been designated
by Ned E. Depinet, general sales
manager, as First National Month.
This is now an annual event, al-
ways falling in January. The object
of the billing drive is for every
branch ofifice in the organization to
beat its own previous record in for-
mer First National Month sales
drives. First National Month will
start Jan. 1, 1928, and continue
through to Feb. 4, inclusive.
Cincinnati Wins Summer Drive
Cincinnati — The First National lo-
cal exchange managed by Paul Krie-
ger, won first place in the summer
billing drive which extended over a
period of 13 weeks. The next throe
branches with the highest standing
were New Orleans, New Jersey and
New York in the order named.
Bessenbacher Opens Exchange
Kansas City — Charles Bessenbach-
er, formerly manager of the Inde-
pendent Film Corp. has opened the
Liberty exchange at 19th St. and
Wyandotte Sts. and will distribute
First Division pictures in this ter-
ritory.
Goetz Goes to South
Charles S. Goetz. president of
States Cinema Corp. leaves todp'i- for
Durham, N. C, for a conference with
L. T. Lester on the three "Mother-
hood" road companies now playing
the South.
Joseph Lightman, III
Nashville — Joseph Lightman, Hills-
boro owner, was taken suddenlv ill
at his home last Ti'.esday m<5rning.
Physicians said his condition was
considered serious, but tliat he was
resting as well as could be expected.
"Name" Act Policy is
Big Hit at Capitol
(Continued from Page 1)
from time of opening at 11:30 till tlie
last performance was scheduled. Fa-
vorable response of tiie public to the
new policy was again demonstrated
\esierday, wiien standout crowds
Were in evidence.
Red Bank Sunday Fight
Red Bank, N. J. — The first move
in the liberal Sunday fight in the
state started witli Morris H. Jacks
advertising a Sunday show at the
Carlton, but police under autiiority
of the Council would not allow any-
one to enter.
Postpone K. C. Meeting
Kansas City, Mo. — The Film Board
meeting and banquet scheduled yes-
terday was postponed indefinitely be-
cause of inability of many of the
members to attend at that time. The
meeting will be held some time late
in November.
Maxcy Remodeling Oshkosh House
Oshkosh, Wis. — W. G. Maxcy is
remodeling and redecorating his Op-
era House.
Withdraw Fij^ht Films
for Federal Inspection
Order was issued yesterday by U.
S. Atty. Tuttle tiiat ail Idms of the
Tunney-Dempsey fight now being
exhibited in the New York district be
brought to the Federal iiuilding for
examination, in an effort to deter-
mine by whom and where they were
made.
Tlie order automatically withdraws
all fight films now showing in New
York City. Tuttle intimated, how-
ever, that even with all the present
films being brought to his office it
would not be long before other films
would appear on the screens. AI
Lichter, a vaudeville agent, and Sam
Bernstein of Miner's theater in the
Bronx appeared before the Federal
Grand Jury yesterday, with several
others subpoenaed for today.
California Theater Floor Collapses
Oakland, Cal. — Audience of the
Richmond at Richmond was thrown
into an uproar during the showing
of the Tunney-Dempsey fight films
when the floor collapsed, shaking up
about 200 and frightening 1,000 more.
The collapse was blamed on the
standout crowd.
SMASHING
SUCCESS !
STANLEY
• EDUCATIONAL FILM DIVISION
Presents
Vincent Richards
America's Foremost Tennis Champion in
NET RESULTS
A one Reel Feature Film of the
"Battle of the Courts".
NEW
^
AMUSING
.The First Tennis Pic-
ture ever presented — a
story of the develop-
ment of the game.
.Tennis Fifty Years
Ago — with the players
in costume of that
time. From the age
of elegance to the age
of speed.
U-]kT J /-k XT 17 Slow Motion Analy-
iS 1 V,! U Hy sis — Unusual shots
from in front of the
guns.
INTERESTIN G— The Game of today — Fast — Crashing — Powerful Strokes
and INSTRUCTIVE as playedby Richards, Master of skill and strategy.
UNIVERSALLY PROCLAIMED THE HIT OF THE YEARI
Territory rights still available
STANLEY EDUCATIONAL FILM DIVISION, DISTRIBUTORS
220 West 42nd Street, New York City
Now booking over the Stanley Circuit
Playing this week at the
Paramount Theatre, New York
We're in the 'long run
special'class now, Silver.
99
and other leading
first run theatres
everywhere book
fred thomson in
jessejames
q The public's mood is for roug' ^nelodrama — and here's a blood-tingling
thriller! "Jesse James." The bandit who rides hell-bent and fights with reins in
his teeth, two guns blazing in his hands, two more at his belt and a brace of
sawed-oflF shot guns lashed to his saddle. Bank robber, train raider, terrorizer.
$100,000 reward for his head— dead or alive— and he laughs at the law for 14
years! As ruthless and thrilling as "Und rworld" ! ^ No wonder leading theatiec
everywhere are booking "Jesse James" for long runs !
?*
?* ?*
?«
ranking with ^^Underworld," '"'"Chang,"
"Way of All Flesh," etc., as one of
the big specials of the year! ^ ?*
2^^ NEWSPAPER
o/'f\lMDOM
ALL THE NEWS
ALL THE TIME
,cU
VOL. XLII No. 10
Wednesday, October 12, 1927
Price S Cents
OPEN MARKET DEMANDED
As We See It
By Jack Alicoate
THE second clay of the
Trade Practice Conference
finds it swinging merrily
along on its way. Its exact des-
tination is still a matter of street
corner controversy. We can see
the sun in the background but
in front are plenty of clouds.
Our old chum and classmate of
college days, Abram F. Myers
of the Federal Trade Commis-
sion, has his hands full in the
able and efficient performance
of his duties. We are frank to
say that it is no easy job for any
one man to keep up with the
three rings of the circus.
Big Doings Everywhere
In one room are the produc-
ers. We know they are produc-
ers from the two dollar words
they are using. In another room
are the distributors, presided
over by that retiring but efficient
and level-headed "Bol)" Coch-
rane. The exhibitors, as usual,
hold the center of interest and
have entrenched themselves in
the main forum. Pete Wood-
hull, their chairman, has his
hands full- His collection of
delegates is by far the most col-
orful. And why not? There
are exhibitors representing more
than five theaters, exhil)itors
representing less than five, ex-
hibitors affiliated, exhibitors not
affiliated, exhibitors who vote
and exhibitors who don't, exhib-
itors who are vegetarians and
exhibitors who like their eggs
fried on both sides. The step-
children of the conference are
(.Continued on Page 2)
U. S. Has Final Say
The Federal Trade Commis-
sion will have final say on all
resolutions adopted by the
Trade Practice Conference. Re-
solutions adopted will be trans-
mitted by Chairman Myers to
the full commission with his re-
ports and recommendations,
and if and when the commis-
sion approves a resolution, it
becomes a standard of fair
practice in the industry.
Enforcement of standards of
practice adopted will be under-
taken by the commission, which
will proceed against offenders.
Exhibitors Gird for Fight
On Chain Buying Power
KEEN COMPETITION AT
HOUSTON IS LOOMING
Houston, Texas — With Loew's
State about to hurl a battery of 3,000
seats into the already crowded field,
Houston and all the Texas show
world awaits with expectancy — and
the discordant rumbling of rumor's
(Continued on Page 4)
ASK CENSORSHIP BILL
TOR CITY OE NEW YORK
Censorship in New York City is
asked in an amendment to the code
of ordinances introduced yesterday
in the Board of Aldermen by Joseph
V. McKee, president of that body,
designed to empower the city to deal
directly with picture exhibitions.
Members of the American Irish
(Continued on Page 4)
ALL NEGOTIATIONS OEE
IN TWIN CITY STRIKE
Minneapolis — All negotiations for
strike settlement were definitely
called off between the Theater Own-
ers Committee and a committee rep-
resenting local stage hands, operators
and musicians. The rieeting, held
(Continued on Page 4)
On the Battle-Line
By RED KANN
AGAIN together. Producer, distributor and exhibitor. Organization
routine. Seeming lethargy replaced by eager anticipation. Exhibitors
ask more time. Granted. Producers have no resolutions. Distributors
ditto. Agree to exchange resolutions before meeting. This to expedite pro-
cedure. The chairman's suggestion. They separate, until noon today.
Elxhibitors in session. Sitting on dynamite can. Some are impatient.
They've traveled great distances. .Vnd don't want to be "hung up" for sev-
eral weeks. Effort to limit speeches sidetracked. Bing. Resolutions com-
mittee reports. Wants in the name of fair practice. Curtailment of buying
power. Each theater as a unit of its zone. Buying as such. Affiliations
not to count. Gives all a break. They saj'.
Night session at Astor proposed. Exhibitors aroused. Want action.
(Continued on Page 11)
The interest of the entire industry is centered in develop-
ment at the Trade Practice Conference. Trade history is
in the making. Read The Film Daily for complete coverage.
By CHARLES F. HYNES
Whether the picture market
is to be split wide open through
elimination of a number of prac-
tices branded by exhibitors as
unfair, is the question which is
to be tackled by the Trade Prac-
tice Conference when it recon-
venes today with all three divis-
ions in attendance.
Exhibitors late last night con-
cluded a day of activity, during
the course of which they out-
lined and agreed upon practices
they consider unfair, in a series
of resolutions which they will
present to the conference. These
call for
1. Endorsement of the com-
mission ban on block booking as
made in the Paramount case, and
formulation of a rule to assure
selective buying of product.
2. Elimination of chain buy-
ing power, by making each the-
ater a unit of purchasing power
in its competitive zone, buying on
an equal run basis with product
allocated, and protection confined
to the {jarticular zone.
3. Elimination of producer-
distributor theater operation.
4. Junking of the uniform con-
tract.
5. Defining of protection by
arbitration boards in each terri-
tory.
Last night's session was marked
(Continued on Page 10)
BLOCK BOOKING UP AT
DISTRIBUTORS MEET
If the exhibitor division votes
against block booking as an unfair
trade practice and this stand is up-
held by the Federal Trade Commis-
sion, with resultant outlawing of
block booking, it will be up to the
(Continued on Page 11)
I
THE
■cBtl
DAILV
Wednesday, October 12, 1927
As We See It
(.Continued from Page 1)
the exhibitors with affiliation.
^ ' They are shunned by everyone.
fil.XLIIMi.lOSeiliesilaj.OctQberl2.1927Pnct5CHts They don't even have a place to
meet-
JIHN V. AUCOATE
PtMsku
Published daily except Saturday and holidays
at 1650 Broadway. New York, N. Y., and
copyright (1927) bv Wid's Films and Film
Folk, Inc. J. W.' Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. llersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York. N. Y'., under the art
of March 3, 1879. Terms (Postage free)
United Sutes, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign. $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New Y'ork, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday,
New York. Hollywood, California — Harvey
£. Gausman, Ambassador Hotel: 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest W. Fredman, The Film Renter, 58.
Great Marlborough St., London. W. I. Ber-
lin— Lichtbildbuehne, Friedrichstrasse, 225.
\\'e
suggest
the third
Financial
Paramount commGn turr.-cver of 6700 shares
and Loew"s, Inc. exchange of 4800 shares
represented the only measurable trading in
film issues yesterday.
168
High
*^Am. Seat. Vtc
*tAm. Seat. Pfd
. . Balaban & Katz
*Bal. & Katz Vtc
Eastman Kodak
■fpilm Inspection . .
*First Natl Pfd..
Fox Film "A" . . .
'tpox Theaters "A"'
*Intem"l Project
Loew's. Inc 57J|
ttLoew's, 6s 41 WW 105}^
ttLoew's.6s41x-war. lOOjJ
MOM Pfd 24-A
*M. P. Cap. Corp
Pathe Exch. "A".. 23
Pathe Exchange ... 5
■ftPathe Exch. 7s37. 9i>A
Paramount F-P ...109J4
'Paramount Pfd
t'Par.Bway.5 ^s51 . lOlJi
*'Roxy "A" .... 35
**Roxy Lnits 38
••Roxy Common .. 10
Skouras Bros 40
Stan. Co. of Am.. 64 J^
•fTrans-Lux Screen — .
*Univ. Pictures
Univ. Pict. Pfd.. 98?i
tWarner Bros. ... 16!<2
Warner Bros. "A" 26 >4
Low Close SalM
166?|
5
66M 66
S6li
104^1
1005:i
2iH
23"
9iy2
108Ji
ibi'A
32
35
8
40
64
98 J4
16
25 K
4s
60 fi
73H
16754
100
66H
mA
10
56^
104?^
100 J4
2m
7W
23
93 J4
109
122^
Win
40
64 il
30
98K
16
25 Ji
800
300
I'.ioo
4.800
67
3
400
'766
100
5
6,700
"98
80
600
1,800
•Last Prices Quoted •*Bid and Asked (Over
the Counter)
tCurb Market ttBond Market
NOTE: Balabjin & Katz is listed on the
Chicago Board; Skouras on the St. Louis
Stock Exchange and Stanley in Philadelphia.
When you think of
INSURANCE
you are thinking of
S T E B B 1 N S
Specialists in Motion Picture
and Theatrical insurance for
the past twenty years
Arthur W. Stebbjns & Co., Inc.
1540 Broadway N. Y. C.
Bryant 3040
bench in Bryant Park.
The Dear Old Public
To use the most important
group, who, up to now, have
heard much but said little is that
little band seated on the right
side under the banner Public Re-
lations. They have already
made their modest gesture to
be heard. They represent mil-
lions of thinking Americans,
the rank and file of our countr}-.
They should be heard. Now.
Xo man or group of men in this
or an)- other industry is bigger
than public opinion, the verj-
foundation upon which this mag-
nificent industry stands. The
door is wide open. From this
turkish bath the industry will
emerge finer and greater than
ever but not until every side has
had its say and the opportunity
given to all to weigh the prob-
lems and difficulties of the other
fellow with justice, deliberation
and intelligence.
Ben Steams to Toronto
Ben Stearns left yesterday for To-
ronto where he will act as art direc-
tor for Canadian International Films
on the series of features which thev
are starting under government pa-
tronage.
Robinson Back with Chaplin
Hollywood — Carlj-le Robinson, who
was for five years, up to 1922. direc-
tor of publicity of the Charles Chap-
lin studios, has resumed that post
following resignation of Edward
Manson, who had in turn held the
position for five j-ears.
Frank Drew at Cleveland
Cleveland — Frank Drew, formeriy
of the Charlotte branch of M-G-M,
has succeeded Arthur Ehrlich as man-
ager at the local exchange.
Incorporate Ohio Company
Dayton, O. — The West Dayton
Amusement Co. has been incorpor-
ated to operate one of the new thea-
ters on Fifth St.
Developing— Printing
and TITLES-
Specializing in First Prints
35 and 16 m. m. equipped
130 West 46th St. Bi^-ant4981
"U" BUSY PR[PARING
NEXT YEAR'S PRODUCT
Universal is preparing the sched-
ule for the 1928-29 product, with
"Tvanhoe", once made by the com-
pany slated as a special with many
scenes to be photographed in Eng-
land. With the arrival of Carl
Laemmle at the Coast shortly. «ork
at Universal City v'ill be confined
almost entirely to pictures for 1928-
29, as more than 90 per cent of the
features for 1927-28 already are com-
pleted.
Another special will be "Broad-
way," from the stage play for which
Laemmle paid $225,000. Already in
production is "The Foreign Legion. '
from the LA.R. Wylie novel "The
Red Mirage," directed by Edward
Sloman and starring Norman Kerry.
Still another in work is "Meet the
Prince," a Glenn Tryon comedy with
William Craft directing.
Laemmle announces almost a score
of other pictures for next year in
preparation that will be placed in
actual production soon. They include:
"Phyllis of the Follies," comedy drama by
Arthur Gregor; "The Worm Turns," a col-
lege story by Ward Russell, in which George
Lewis will be starred, under direction of
Fred Xeumeyer; "Give and Take." adapta-
tion of Gerald Beaumont's story "The Dough
Girl" which Robert A. Hill wiU direct; "Has
Anybody Here Seen Kelly?" from a comedy
drama by Leigh Jacobsen, to be directed by
Wyler; "Honeymoon Flats." Earl Derr Big-
gers to be directed by Millard Webb; "The
Freedom of the Press," a newspaper story
by Peter B. K>-ne, to be directed by George
Slelford; "Fallen Angels," a Red Book story
by Arthur Somers Roche, which Ernest
Laemmle will direct; "Three Rainy Nights."
a Laura La Plante picture to be directed by
Wesley Ruggles; "The Sin Ye Do." which
Ernest Laemmle is to direct; "The Brag-
gart," from an original by B. S. Cutler, to
be used as a vehicle for Jean Hersholt, under
Ed Sloman's direction; "The Last Warning,"
from the Broadway mystery play by Thomas
Fallon; and "The Charlatan," the Ernest Pas-
cal stage play which will be made by Con-
rad Veidt.
Hines, Harris AMPA Guests
Guests at the luncheon of the A.M.
P. A. today at the Cafe Boulevard are
to be Johnny Hines and Sam Harris,
editor of the London "Cinema."
Open Bayside Capitol
Bayside. X. Y. — Irving Lesser
opened his Capitol here last night
with many prominent picture people
present.
WAFLLMS. Inc.
Walter A. Futter, Pres.
for
Library Stock Scenes
New York Hollywood
-130 W. 46th St. S€l Seward St. j
Bryant 8181 Gladstone 6115 I
If You Are in the*
L
Market for Any Kind of
MOTION PICTURE
APPARATUS
CONSULT US ASD SAT^E
UONBT
SEND FOR OUR PRICE LIST
▼▼no West 32^St,New>tofk,N.y*^
n Phoo* Perm*. 0330 ||
I Motion Picture Department I
I D. S. »»A C*na<U Agiti for D«bri« |l
EDITOR CUTTER
DIRECTOR
Elmer J. McGovern
no W. 48th St Bry. 9400
New York
H
O R L A C H E
DELIVERY SERVICE
R
First Established Overnight Theatrical
Auto Service to and from New York
— Phila.— Wash., D. C— Bait.. Md.—
and Intermediate Points. Trucks
Leave Daily at 729 Seventh Ave., N.
Y. C. TeL Bryant 1211
HE
iRIUA
*WE NEVER DISAPPOINT"
INCORPORATED
220 WEST 42*^° STREET
NEW YORK
PHONE-CHICKERINC 2937
ALLAN A.LOWNES.CEN.MCR.
r*!Uik^2&:
^ ' ' >k*^._r« -
.'ii.iaT.i "97ie Bella- ^ixteilnmmenl
n ^
V!r^^
— 2 =L.
Min[jpra Falls
i
h&TG's the #
jh^/^e^
Linaberah's f/l
/^\
I —
^ki^i^««.
MfoalwDrth Building
MEwYork ^
Grand Can/Dn,
"^l^S An Entrance fa
Mmmolh Cw£
Controls them!
and Ptjramids, E^ypf^
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m
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^ Italy
¥ II IP IF A\ W ^Y IP IR (0> ID lU nrilO (N ^. INC.
I540 BROADWAV ixchmsis EveirmHERE NtWYODKClTY
THE
Wednesday, October 12, 1927
Ask Censorship Bill
For City of New York
(Continued from Page 1)
Vigilance Committee recently voiced
protest against showing of certain
films they claim are offensive to the
Irish. They specifically mentioned
"The Callahans and the Murphys,"
"Irish Hearts," "The Shamrock and
the Rose," and "The Garden of Al-
lah."
McKee witnessed showings of the
first two pictures, and then submitted
his proposed ordinance which is
drastic in its scope. It delegates to
the inspectors of the Department of
Licenses the authority to decide what
pictures are "immoral, indecent, or
tend to ridicule, disparage or hold up
to obloquy or contempt any race,
creed or nationality or are calculated
to arouse racial, national or religious
prejudice," and report such films to
the "Commissioner of Licenses who
shall thereupon cancel the licenses
of the theater exhibiting such pic-
tures."
Davis and Carlos Form
New Distributing Firm
George Davis, former president of
Banner Prod., and Abe Carlos, vet-
eran producer and executive of Fox
and Tiffany, have formed Quality
Distributing Corp., to handle 12 pic-
tures which Carlos Pictures Corp.
will make this year for the indepen-
dent market. Production of the first
is scheduled to get under way early
in November.
Carlos, who is just completing his
contract with Richard Talmadge, will
remain on the Coast in charge of
production, while Davis will be in
charge of the home office in New
York.
M-G-M Wins "Sun-Up" Decision
_ Supreme Court Justice Lydon has
signed a judgment decreeing that M-
G-M is the owner of "Sun-Up." The
suit was brought by the Co-Optimist,
Inc., on the ground that it held rights
to the play. The court held that the
Players Company, which sold the
rights to M-G-M, had authority to
do so.
FBO Branch Under Adams
Detroit — Cleve Adams has been
made supervisor of the FBO branch
here, along with Cleveland, Pitts-
burgh and Cincinnati. Heretofore the
local office has been supervised by
Claude E. Penrod of Indianapolis,
who will now have charge of ex-
changes further north and west.
Monty Banks Arrives
Monty Banks arrived from the
Coast yesterday with a print of
"Flying Luck," his latest for Pathe.
Sterling Sells So. Africa
Kinemas, Ltd., of Johannesburg has
bought nine current productions and
the Quality Eight on the new sea-
son's schedule from Sterling for dis-
tribution in the British African ter-
ritory.
Keen Competition is
Looming at Houston
(Continued from Page 1)
chariot portends the "Battle of the
Big Four."
Metropolitan, Publix de luxe; Kir-
by, Publix extended run; Majestic,
Interstate vaudeville-Fox pictures,
and the new gladiator, Loew's State,
are girding their loins in anticipa-
tion of a season that will be interest-
ing to say the least.
The opening date for the Loew
House has been set for Oct. 15 and
announcement of its vaudeville-M-G-
M picture policy has been made. The
popular priced matinee will also prove
a big item in its draw.
Not excepting the big advertising
splashes of the other theaters on their
openings, Loew's theater is said to
have topped all previous records in
advertising space and in outdoor
paper for its opening.
Among the independents in the
first run field, pictures are at a prem-
ium and many old releases are be-
ing played. The Queen, first run for
years, has gone to a split week under
the Publix banner.
On the edge of the fray is the Will
Horwitz group, which, in all prob-
ability, will be untouched by the diffi-
culties that may confront members
of the "Big Four" in their struggle
for supremacy.
With a clientele builded on con-
sistent family patronage and catering
to the same people year in and year
out, this remarkable group of shows
is expected to carry on in full blast,
regardless of the big pictures-presen-
tations-vaudeville offerings of the
others.
Horwitz, pioneer showman of
Houston and a dominant factor in
local theatrical business, is at present,
it is said, equipped with all choice sec-
ond run product and has contracted
for enough first run celluloid to take
care of his Isis, first run pictures —
dramatic stock. His other houses,
the Texan, Irish and Ritz, are all en-
tering the season full blast on the
second run quickies.
Excellent Sells Franchise
Excellent Pictures has sold the
franchise for eastern Missouri and
southern Illinois to the St. Louis
Film Exchange. The contract covers
the Eighteenth Excellents and the six
features starring George Walsh.
Jersey Agitates Sunday Shows
Moves are being made in several
sections of New Jersey to the ques-
tion of Sunday shows. In Hudson
County, Newark, Passaic and Atlan-
tic City, Sunday shows are permitted
by the police. The fight for Sundav
opening at Red Bank, Irvington and
Hudson.
Electrical Exposition Tomorrow
The 20th Annual Electrical and In-
dustrial will open Oct. 12 at the
Grand Central Palace, with Arthur
Williams acting as president. Plans
are being made to entertain 200,000
visitors.
"What an opportunity
to get in some extra
dough at the box office
by playing to the football
craze. There are a lot of
good football pictures
available, most of which
should mop up. Special
benefits for local teams
help and build goodwill."
Ten Houses in Loew's
Chain in Cleveland
Cleveland — The new Loew house,
tenth in the local chain, at West 117th
St. and Detroit Ave. have been named
the Granada as the most fitting its
Spanish type of architecture. It has
2,500 seats and is the first West Side
house in Loew circuit.
Presentations Dropped
at Allen, Cleveland
Cleveland — The Allen next week
discontinues the presentation type of
entertainment. Instead of having the
orchestra on the stage, Angelo Vitale
and his 25-piece orchestra will offer
overtures from the pit, with specially
arranged stage effects to accompany
them. "The Fortune Teller" by Vic-
tor Herbert will be the first number
offered in this manner.
Kemery at Cleveland
Cleveland — Paul Kemery has come
on from New York as treasurer of
the Allen. He succeeds Louis Mu-
maw who was recently operated on
for appendicitis.
Kamm Gets Cleveland Post
Cleveland — Alfred Kamm has been
appointed manager of the Varietv
theater. West 117th St. and Lorain
Ave. now nearing completion. The
hoyse is being built by Variety
Aniusement Co. which operates a
chain of houses in Cleveland and sur-
rounding territory.
Elmira, Cleveland, Opens
Cleveland — The Elmira, built by
George Fosberg, opened Oct. 9 with
M. C. Barth of the Cosy, as house
manager.
Vermes Buys Another
Cleveland — Sigmund Vermes has
purchased the Castle theater from
Conway & Karl. Vermes also owns
and operates the Eclair. Conway &
Karl retain the Roval.
All Negotiations Off
In ^Mpls. Strike
(^Continued from Page 1)
Sunday, could not even reach a point
where either side would discuss a
contract and, realizing the futility of
proceeding under the existing condi-
tions, a recommendation was ;nade
by two International officers that an-
other meeting be held Monday. Of-
ficers feeling that the conmiittees
could discuss and possibly reach some
basis upon which to negotiate. Sen-
timent following the bombing of Al
Steffes' Logan theater late Sunday
night practically ended all negotia-
tions between the committee. The
theater owners comniittee now re-
fuses to deal with any body except
international officers, positively re-
fusing to negotiate with local unions.
Monday night, while running with a full
house, the Forest, an F. & R. St. Paul subur-
ban house was bombed but the explosion spent
itself on the outside, with only slight damage.
This latest bombing has made the situation
even more acute. The same evening a girl
was severely burned about the face when
someone squirted an atomizer coplaniing a
stench preparation on patrons leaving by a
side exit. A Hennepin-Orpheum striking
stage hand was later arrested and identified
as the perpretrator and at the preliminary
hearing ne.xt morning was bound river until
Thursday after pleading not guilty.
Police protection has been doubled for all
theaters in Minneapolis, with an officer sta-
tioned in front and in the rear twenty-
four hours. The Minneapolis police chief
authorized a reward offer of $10,000 for in-
formation resulting in the conviction of bomb-
ers. Extra precautions are being taken to
protect the public against stench bombs.
Business is suffering in suburban houses,
but downtown houses are at normal.
Industry Lucky, Final
St. Louis Check Shows
St. Louis — With exception of
Skouras' Congress on Olive St. the
100 picture theaters of St. Louis es-
caped the storm practically unscratch-
ed — houses here and there sustained
minor damage to roof, broken win-
dows and doors and other slight in-
conveniences. Some of the houses
in the districts hardest hit have suf-
fered through elimination for many
weeks to come of a large percentage
of their patronage, but on the whole
the industry was very lucky.
First reports sent out from St.
Louis were wildly exaggerated, and
the impression got ahead that a very
large part of the cit_y had been wiped
out. Latest check-up shows that 69
persons were killed in St. Louis and
eight in Venice and Granite City, 111.,
while about 500 others were seriously
injured and about 500 others sus-
tained minor hurts. The property
damage will range from $12,500,000
to $15,000,000 with about $6,500,000
of insurance.
The fate of the Congress is very
problematical and it appears from
present indication that no serious ef-
fort will be made to reconstruct the
show house. However, it is not so
seriously damaged that it could not
be restored. It is close enough to
the Grand Boulevard theatrical dis-
trict to take some customers away
from the first run houses and it may
be allowed to fade from the amuse-
ment picture.
Security Exchange in Omaha
Security Pictures Corp. has opened
as a state right firm.
n
GEORGE DAVIS
in
"SEEING STARS"
A Mermaid Comeilv
LUPINO
LANE
in
"SOME
SCOUT"
DOROTHY
DEVORE
in
•KILTIES'
Sparkling
Novelty for W^ ^very
Change of Program
Monotony is the greatest fear of the showman.
No element in the industry is doing more
than "Educational to develop program-building
material that is rich in fun, novelty, versatility
and charm. A contract for EducatiorxaVs line-
up of one and two-reel comedies, novelties and
news, means that monotony is banished from
your theatre.
EducatiorxaVs stars are real drawing attrac-
tions— sure-fire antidotes to bored audiences
and empty chairs. And their current and com-
ing comedies are sparkling with variety and
originality.
Keep your programs live and interesting.
Spice them with Educational Pictures. And for
added profit exploit them.
EDUCATIONAL FILM EXCHANGES, Inc.
E. W. Hammons, President
Member, Motion Picture Producers and Distributors of America. Inc.. Will H Hays. President
JOHNNY ARTHUR
in
SC A RED SILLY "
A Tuxedo
Comedy
LARRY
SEMON
in
THE STLJNT
MAN"
(T ^cULoaticrruxi U<x:tuAjU^
"THE SPICE OF THE PROGRAM"
LLOYD
HAMILTON
in
•NEW
WRINKLES"
THE
DAILV
\^?-'5r,-<!Hav. October 12, 1927
WIRED NKWS OF COAST LOTS
Lubitsch to Make Jannings Film
TRADE PARLEY STIRS COAST INTEREST -VIEWS ON PANCHROMATIC FILM
DIFFER— NEW FRONT SHADOW PROCESS-OTHER WIRED NEWS OF STUDIOS
DfALUNIUSTEAMflRST
TIME SINCE "PASSION"
Ernst Lubitsch and Emil Jannings
are to be re-united as director and
star respectively. Jannings is to star
in a Lubitsch production for Para-
mount, following completion of his
current untitled production being
made by Josef Von Sternberg.
The Jannings-Lubitsch vehicle will
be "The Patriarch," from the novel,
"Paul, the First." The picture marks
first time director and star have work-
ed together since production several
years ago of "Passion," German pro-
duction which attracted wide notice
in this country for Jannings, Lubitsch
and Pola Negri.
Fishbeck to Patent
Front Shadow Process
Harry Fischbeck plans to patent
the process whereby he secures front
shadows. The cameraman has se-
cured some unusual effects in "Seren-
ade," Adolphe Menjou picture now
in production.
By this process, Fischbeck has the
shadow between the actor and the
camera. In one sequence, the front
shadow lighting was used with 25
ballet girls as the subjects of Fisch-
beck's photography. The girls passed
through their own shadows.
Van Dyke to Direct Dog Film
William S. Van Dyke will direct
Flash, dog star, in "The Dog of War
for M-G-M. William Fairbanks is in
the cast.
Doris Hill Gets Long Contract
Doris Hill has received a long term
Paramount contract.
Thelma Todd Opposite Dix
Thelma Todd, again has been cast
opposite Richard Dix in "The Travel-
ing Salesman".
Prepare "Noose" Script
James T. O'Donohue is workin"
on the treatment of "The Noose"
which will star Richard Rarthelmess
for First National. John Francis
Dillon will direct.
Johnny Brown Opposite Garbo
Johnny Mack Brown will play op-
posite Greta Garbo in M-G-M's "The
Divine Woman." Victor Stastroin
is directing from an adaptation of
Gladys Ungcr's play, "Starlight."
Keen Interest in Trade Parley
There is keen interest here in the Federal Trade Prac-
tice Conference, now under way in New York. The pro-
duction branch of the industry is eager for a clarification
of issues in any program which will bring about more ef-
ficiency in getting films to the screens, and better returns
for quality productions.
The production branch is working out as its own prob-
lems through the Academy of M. P. Arts and Sciences, but
it realizes its intra-dependence with the distribution and
exhibition branches, which makes any change or improve-
ment in those fields, the direct concern of the studios.
Phil Goldstone's-Tiflf any
Contract Near Expiration
"Wild Geese" will be the last Tif-
fany production to be made by Phil
Goldstone, under his contract with
the company.
McDonald in "Abie"
J. Farrell McDonald has been se-
lected for the cast of "Abie's Irish
Rose."
Cline to Direct Mackaill Film
Eddie Cline is to direct Dorothy
Mackaill in "Two Weeks Off" for
First National. The story is by Ken-
yon Nicholson and Thomas Burrows.
Leaving for New York
Abel Carey Thomas and Harold
Rodner, who came here for Sam
Warner's funeral, leave Friday for
New York.
Zeidman Placed in Charge
of Beery-Hatton Unit
B. F. Zeidman, who is in charge of
the Zane Grey westerns and the Rich-
ard Dix pictures, has been appointed
supervisor of the Beery-Hatton pro-
ductions.
Percy Marmont Back Today
Percy Marmont arrives in Holly-
wood today from England, bringintr
with him several film productions and
scripts of two British plays. It is
said he will act for a British firm in
seeking to obtain distribution for the
films in this country.
Fox Theater Deal Not Set
No negotiations have been com-
pleted to date for the theater to be
built here by Fox in a $3,000,000
project, according to Alfred Wright,
attorney for the company.
Cameramen Differ on the
Value of Panchromatic Stock
Altliough two national studios are
using panchromatic stock exclusiveh-
there is still some division of opinion
among cameramen on the value of
panchromatic. Anti - panchromatic
cameramen declare that action "stills"
cannot be made with panchromatic
and that "stills" that are posed boost
production costs. Thej' also assert
that some studio laboratories have
failed to handle ])aiichromatic ex-
pertly.
Cameramen who favor panchro-
matic stock declare it gives better
values than the old negative and with
less current used.
Paramount is experimenting with
super-sensitized stock for use with
incandescent lighting.
Emil Jannings' new picture, now
in production, may be made entirely
with incandescent lighting and not
arc light or carbon lamp used on the
set. Jack Gain has fathered the in-
candescent tests at Paramount and
feels that the new lighting will result
in better photography. The amount
of current used is only a fraction of
that necessary for carbon lamps and
the number of electricians needed on
the set is far less.
J. Roy Hunt made the first use
of incandescents at Paramount when
he used them for closeups on "She's
a Sheik."
A Little
from *'Lots"
By RALPH WILK
THERE is no end to studio ingenu-
ity. At one plant, we watched
a boy make cobwebs for a scene.
Years ago, studio technicians were
baffled by the cobweb problem.
* * *
Our Passing Show: Hal
Roach making a business call
at the United Artists' studio;
Freddie Schader conferring with
Bob Yost at the Fox studio.
* * *
Two good tennis players are Mr.
and Mrs. William Wellman. The di-
rector has a concrete court and it
is popular with members of the film
colony.
:!: ^ :}t
Captain Dunn, who has sailed
the seas for years, is in Holly-
wood, visiting his sons. Bill,
casting agent, and Eddie, actor.
:N * ^
Hank Mann's three year old
daughter shows signs of being com-
edy constructor. Hank's friends are
still talking about an incident which
happened last Christmas, when
Hank's child was asked what she
wanted from Santa Claus. "Bread and
meat", said the youngster, instead
of toys.
As a child actress, Eugenie
Besserer acted in support of
Maurice Barrymore. Now, she
is playing the role of Lionel
Barrymore's mother in "Drums
of Love".
* * *
While on the stage. Miss
Besserer played everything from
a tomboy to Queen Elizabeth.
* * *
Production managers are utilizing
the U. S. Mail. Recently, Herbert
Brenon, in New York, wanted an
added scene for "Sorrel and Son".
Raj- Lissner, Brenon's assistant,
"shot" it in Hollywood, and the film
reached New York with great speed.
* * * •
Myron Selznick, Bennie Zeidmun
and Bernie Fineman are among
Hollywood's tennis enthusi"sts.
* * *
Educational will hold the first
national sales convention that has
honored Canada. It will be held
in Montreal next spring and the
studio is expected to be well rep-
resented.
I|
Production news IS important. This page brings it to you daily
\
THE
Wednesday, October 12, 1927
ia^an
DAILV
Separate Films, Theaters
Urged for Africans
Washxngton Bureau of THE IILM DAILY
V\'ashiiiKtim — Clear division should
be made between showing of films to
Africans and to members of other
races, states recommendation of the
connnittee of tlie legislative council
appointed to consider film censorship
in Kenya, it is reported to tiie Dept.
of Commerce. The connnittee also
recommends exclusive African thea-
ters stating natives should not l)e ad-
nutted to other houses.
The kind of films to be shown in
an African house should be "so se-
lected as to avoid risk of misrepre-
sentation and should, in the first in-
stance at any rate, be confined to
such subjects as are of educational
value, farcical, comic, events of world
interest, etc.," the committee believes.
Film or any matter shown on a
screen in African picture halls should
be censored by a board consisting of
one representative each of the Na-
tive affairs department, the education
department, police, and the mission-
ary societies, the committee feels.
"The committee regards it as a
matter of importance that a uniform
policy should be adopted throughout
Eastern Africa in regard to the pres-
entation of films to Africans and rec-
ommends that the government of
other East African territories should
be approached with a view to, con-
certed action being taken," the report
states.
DAILY TIPS WHICH MEAN DOLLACS FOB SHOWMEN
"The Bugle CaU"
(M-G-M)
Stationed bugler behind a imge
cut-out on top of marquee. Cut-out
extended nearly the entire length of
the marquee and represented Coogan
in military outfit witli a long bugle
or trumpet as if he were playing the
instrument. Beiiind this cut-out
buglers blew different bugle calls at
intervals. He was hidden from view
and the stunt, although nothing un-
usual, attracted plenty of attention. —
\V. F. Brock, Rialto, Chattanooga,
Tenn.
Dorothy Devore Injured
While attempting to raise a win-
dow in her room at the Ritz Carlton,
Dorothy Devore suffered a severe
sprain of her back. She is on her way
to Hollywood in order to place her-
self under the care of her physician
"U" Plans Third at Eugene, Ore.
Eugene, Ore. — Universal Theaters
will start construction this fall of
a 1250,000 theater seating 1,500 at
10th Ave. and Willamette St. Local
capital will be represented in the en-
terprise, with Stein Bros., local con-
tractors, and Schaefer Bros., being
associated in the financing. Deal for
the site has just been closed. Plans
have been approved, seating 1,500.
Work is scheduled to start about
Nov. 1. With the completion of this
theater. Universal will have three
houses here, the other two being the
McDonald and the Rex.
"Prince of Headwaiters"
(First Nafl)
Cards were given to waiters of ho-
tels for distribution. These cards
were presented by the waiters to their
guests upon payment of their checks.
Copy on cards read, "It is our pleas-
ure to present to you at this time
this courtesy »icket to the Plaza
theater to be used only on Thurs.,
Fri. and Sat. of this week during the
engagement of Lewis Stone in 'The
Prince of Headwaiters' — This cour-
tesy will admit one when accomi)an-
ied by one paid admission." — Walter
L. Morris, Plaza, Asheville, N. C
"The Rough Riders"
(Paramoimt)
Persuaded invited guests to parade-
to the theater for showing. Guests
were the Spanish-American War
Veterans. The veterans drum corps
and ladies drill team paraded from
their headquarters to theater. Upon
arriving the drug corps dispensed
some music for a half hour before
entering. — H. D. Grove, Des Moines,
Des Moines, la.
L. and T. Change Quarters
Chicago — The home office staff of
Lubliner & Trinz will move into the
Loop-end building as soon as the
company's present offices in the Bell
building are sublet. This will be the
final step in the physical merging of
the firm with Balaban & Katz.
"Soft Cushions"
(Paramount)
Man dressed as circus clown car-
ried a couple of pillows and at every
street corner of importance, would
sit down on one of these pillows and
rest. This man wore a banner on
his back reading, "I'm in 'Soft Cush-
ions'— See me at the Galax Theater."
This stunt evoked a lot of merriment
on the part of the onlookers and
helped to sell the picture. — Sidney
L)aniienberg. Galax, Birmingham. .Ma.
Wis. Projects Postponed
Milwaukee — Building operations
on several Wisconsin theaters have
been postponed until spring. Among
these projects is the theaters at Dc-
laven. Wis., which is to be erected |
by the Fischer Paramount Theaters. I
Inc., at a cost of $100,000. The other
is the Adler theater at Marshfield,
Wis., which is to be erected at a
cost of $70,nnn.
"Spring Fever"
(M-G-M)
Staging open golf tournament.
For the best cards turned in there
will be three awards. First prize will
be a golf bag and set of clubs valued
at $50 awarded by William Haines.
The tournament is open to all. and
there is no enti^nce fee, the trophies
being awarded on the lowest score
made by the players over the 18-hole
course. Milwaukee newspaper sports
writers are in charee of the tourna-
ment and the awarding of the tro-
phies.— Wisconsin Milwaukee.
"30 Below Zero"
(Fox)
Miniature log cabin was placed in
foyer tw^o weeks prior to showing
and moved to outside lobby on open-
ing day. The outer lobby disma
presented a real 'zero' scene. White
cotton was used for the snow effect
and white sand was used on parts of
the floor. The title of picture in
snow effect letters was placed above
the entrance and branches of trees
at one side of the lobby was covered
with the white cotton. — W. F. Brock.
Rialto, Chattanooga. Tenn.
Sunday Midnight Shows
Stopped at Charlotte
Cliarliitte Sunday marked the
end of the p<jpular Sunday 12:01 mid-
night shows for Charlotte, through
an agreement reached between the
mayor and commissioners and man-
agers of the Strand and Charlotte,
thus bringing the heated question
whicli has stirred Charlotte for a
week to an amicable settlement.
.Although the commissioners hand-
ed down a ruling placing a ban on
midnight shows to include last Sun-
day's, permission was obtained by
the theaters to hold this scheduled
and advertised performance by giv-
ing a i)roinise to not contest the
commissioners' ruling in the future
by similar engagements.
"Underworld"
(Paramount)
Stunt was worked with a spotlight
with a small metal hand and arm in
front of the condenser on the spot —
the arm and hand being 40 feet long
when projected on the building. The
building showing the shadow was di-
rectly opposite the theater where
everybody coming out was sure to
see it. This stunt was used for a
week without any copv whatsoever.
Then a few days before play date, a
banner was hung on the building
reading. "Florida — Mon., Tues.,
Wed.,— 'Underworld.' " — Chas. St.
Amos, Florida, St. Petersburg, Fla.
Kentucky Houses Close
Louisville — The Majestic, at Lou-
isville, has been closed, also the Y.
M. C. A. theater at Straight Creek.
The theater at Centertown has been
closed and all machines sold. The
Palace at Marion, also lias gone out
of business.
Weiss Back at Birmingham
Birmingham, Ala. — Harold Weiss,
formerly of the Ritz, after an ex-
tended stay in the Northwest, is re-
turning to Birmingham to manage
Loew's Temple.
Watertown Avon Installs Wurlitzer
Watertown, N. Y. — R. ^'. Conner
has installed a Wurlitzer at the Avon.
Are you one o% the
lucky Exhibitors
"wrho are cashing in
big ^with Pathe West-
erns? If you^re not
—sign that contract
no-w — and grab
yourself a load of
real money.
I
In no motion picture publica-
tion published can one get
the comprehensive and reli-
able information found in the
Year Book. That's why it is
referred to every day of the
year in all offices and that's
why advertising in it pays and
pays and pay p.
1928 Film
Year Book
'%
Out in
January
DAILV
Wednesday, October 12, 1927
Phila. Building Activity
to Hit Peak This Year
Philadelphia — Theater construction
here in 1927 will surpass the record
of the previous banner year, it is in-
dicated. So far, permits have been
issued for construction of amusement
buildings costing $1,681,600. Total
for 1926 was $1,955,000.
Analysis of these figures show that
the Market St., west of 15th St. and
extending to the Schuylkill, has not
yet reached its peak of construction.
It will be several months before all
theater interests have their projects
under way in this section. A total of
$25,000,000 is expected to be repre-
sented in new theater construction
now being planned here.
Construction will soon start on sev-
eral projects along Market St. Stan-
ley is planning a $5,000,000 house in
this section. In another district plans
are under way for construction of a
$400,000 theater. Estimates are be-
ing made on several projects to start
before the end of the year.
Salt Lake Theater Incorporated
Salt Lake City — Articles of in-
corporation for the Theaters Operat-
ing Co., owners of the American,
have been filed with the offices of the
county clerk. Stock is divided into
500 shares of no par value. P. O.
Silvapni is president and treasurer.
Reopen Chicago Maplewood
Chicago — I. Brotman, manager of
the Clybourn, will reopen the Maple-
wood Nov. 1. The theater has been
remodeled and capacity raised to 1,-
200 seats.
De Luxe St. Louis Suburban House
St. Louis — The Granada, Gravois
and Elmwood Aves., first neighbor-
hood theater here is to be operated
under the same de luxe policy as the
big first run picture palaces has
been opened by the Skouras-Koplar
chain. It seats about 2,000.
Changes in St. Louis Territory
St. Louis — Theaters reported to
have closed recently include: Bijou.
Auburn. 111.; Star, Hutsonville, III.;
Idle Hour, Seymour, Mo.; Rex,
Versailles, 111.; Palace, Xenia, 111.;
and Palace, Marion, Ky. Theaters
that will re-open soon or have already
re-opened include: Imboden, Im-
hoden. Ark.; Palace, Richland, Mo.;
ATcClure, McClure, 111.; Gayety, St.
Elmo, 111.; and New Liberty, St.
Louis. ,
Amityville Star Changes Hands
Amityville, N. Y. — Jack Clifford
has taken over the New Star on
Broadway. Morris Golumb. former
manager, has moved to New York.
Eden House Changes Hands
Eden, Tex. — Clarence Drinkard has
sold his interest in the Movie to
Sanders & Kellis.
Appoint Woman Manager
Rockford, 111. — Mrs. Gertrude Frost
has been made manager of the Or-
pheum, a Great States house, to suc-
ceed Louis St. Pierre, who will have
charge of the new Coronado.
And That's That
i^i^m By PHIL M. DALY
Here's some sound advice from
, Charles C. Pettijohn, head of
Film Boards of Trade through the
organization's bulletin: "Take stock
of the other fellows occasionally,
analyze their ability individually and
collectively and compare your find-
ings with the sum total of your own
genius. If, after you have done this,
you still believe yourself the whole
works — consult an alienist."
Nathan Biirkan has an original
way of doing things. He invited
more than 100 guests to his home
and then surprised them with an-
nouncement of his marriage to Miss
Mar-ienne Alexander.
Give 'em a love story on a screen
and they eat it up — well, mebbe that's
why Paramount audiences are giving
a great hand to "Net Results", a
two-reeler featuring Vincent Richards
in a demonstration of championship
tennis. We might have said that the
audience raised a racket, but then that
would have been a deuce of a pun.
In the meantime, Pam Blumenthal
wears a cheerful smile. Yes, he pro-
duced it.
Seven weeks on Broadway is the
record enjoyed by "Memories," a
Tiffany Color Classic, which played
the Paramount, Cameo and Rialto
m succession.
Cupid has claimed as victims
Johnny Walker and Maude Wayne,
who have been appearing in pictures
together. They are to be married in
January.
Monty Banks recently received a
shipment of film weighing about 350
pounds by air mail. It was the larg-
est shipment to arrive by plane in
Southern California. It consisted of
40,000 feet of Dupont-Pathe raw
stock, contained in seven large tin
cans, and came from Parlin, N. J.
The plane bearing the film arrived in
Los Angeles at six p.m. the day
following its departure from New
York.
Crocket Brown, veteran showman
of Nashwauk, Minn-, and THE
FILM DAILY found the Dempsey-
Tunney affair of mutual benefit.
Crockett backed up his faith on the
outcome, and immediately renewed
his subscription out of his winnings.
To look at the suave sales direc-
tor of Universal's short product, one
would never surmise that in his
youth f-nl days he practised face
wrecking as an art. Incidentally,
that's how Hal Hodes got his start
in the film busiyiess, for his prowess
in the ring attracted the attention
of "Pop" Rock of the old Vitagravh
company, who fiaured that a lad
with such a riaht would make a
corking operator of the then motor-
less projection machines.
THE
Wednesday, October 12, 1927
jg^
DAILV
400 Demand Contract Amendment
'EXHI6S' IN BUffALO
ZONE, niE PROTEST
By MICHAEL L. SIMMONS
Alleging that tliey were coinpcllccl
to accept the Standard Exhibition
Contract or have it "impressed" up-
on them by distributors, 400 unaffili-
ated exhibitors in the Buffalo zone
have filed protests against the work-
ings of the contract with the Federal
Trade Commission.
The complaint, voluminous in con-
tent, was presented to Conmiissioner
Abram F". Myers by Sidney B. Pfcif-
er, attorney for petitioning theater
owners, before the Trade Practice
Conference opened and was the sub-
ject of discussion in the first general
meeting of the exhibitors' division
j'esterday morning.
The Buffalo exhibitors take par-
ticular exception to five clauses in
the contract and seek remedies in
each case. The practice of block
booking is subject of a long attack.
The relief sought is outlined as
follows :
1. That the producer-distributor, having
once disposed of his product, be prohibited
from "pre-releasing" or "road showing" the
same prior to the consummation of previously
existing contracts. (Dealing with Subdivision
C. Paragraph 2 in the contract.)
2. That the duty of delivery to the ex-
hibitor of photoplays should be imposed
squarely upon the distributor. (Dealing with
Paragraphs 8 and 10.)
3. That photoplays be sold individually
instead of en bloc and by and with as com-
plete and detailed a description as it is pos-
sible to furnish to the exhibitor. (Dealing
with Paragraph 12.)
4. That delay in or prevention of per-
formance of the contract be excused for no
broader or more extended causes on the part
of the distributor than on the part of the
exhibitor. (Dealing with Paragraph 18.)
5. That the exhibitor have the privilege
of choosing between arbitration and law for
the submission and determination of rights
and controversies under the contract, and in
the event of his choosing arbitration that the
penalty for his non-submission and non-com-
pliance be no other or greater, directly or
indirectly, than those imposed upon the pro-
ducer-distributor. (Dealing with Paragraph
20.)
Submit Original Plan
Going into the history of the con-
tract, the petition declares the original
plan provided that upon discovery of
unsatisfactory clauses, such objec-
tions were to be referred to a com-
mittee formed for that purpose and
which was scheduled to bring about
remedies:
"Although fre<!uent objections have been
made to the contract and to various parts
thereof, although serious grievances have de-
veloped and been aired, and although repeated
requests have been forwarded to the pro-
ducers and distributors for conferences there-
on." states the petition, "so far as any ex-
hibitor in the Buffalo zone has been able to
ascertain, there has never been any confer-
ence whatsoever either as promised or other-
wise, nor has there been up to the present
time any ascertainable attempt to correct the
abuses, answer the objections or alleviate the
grievances which have become all too mani-
fest in the administration of the contract since
its adoption.
"Furthermore, not only has there been no
redress offered to the exhibitors, but there
Protection Up
Ohio, through J. J. Harwood,
yesterday gave indication that
it intends to launch a fight on
an alleged protection conspir-
acy. The state charges that
phoney bookings are being re-
sorted to in an effort to invali-
date the availability clause.
has been on the part of many of the mem-
bers; of the producers and distributors or-
ganizations, important additions and exten-
sions not only to the contract itself but of
the rules of arbitration midcr which the con-
tract is enforced. In this connection, it is
pointed out that the 'Standard Exhibition Con-
tract' as originally adopted (and with which
it is assumed that the Commission and the
entire industry is familiar) contained 22 dis-
tinct clauses or paragraphs. Today, the so-
called 'Standard Exhibition Contract' which is
being used by certain members of the pro
ducers-distributors organizations contains in
addition one, two or three clauses numbered
'twenty-three.' 'twenty-four' and 'twenty-five.'
none of which additions have ever received
any sanction, officially or otherwise, from
the exhibitors. The additional clauses in
contracts for the sale of ncwsreels requiring
notification of cancellation at the expiration
thereof is one flagrant example.
"In the light of the alxjvc. it is submitted
that the producers and distributors have
forced upon the unaffiliated exhibitor stipula-
tions which not only were n{)t within the
contemplation of the parties when the con-
tract was accepted but to most of which the
exhibitors would never have agreed."
Attribute All Evils to Contract
All existing evils are traceable to
the contract, the Buffalo zone main-
tains. Objectionable tactics pursued
by producers-distributors are placed
in three main divisions, according to
the petition. They are:
1. Conditions exi.sting under the "Stand-
ard Exhibition Contract" have encourage 1
the development and growth of the evil of
block l)Ooking:
2. The contract has bred and encouraged
monopoly and restraint of trade in general.
3. Pro<lucers-distributors and chain-owned
theaters are receiving unquestioned preference
over independent exhibitors in the distribution
and sale of films.
Questioning the efficacy of the Fed-
eral Trade Commission's "cease and
desist" order on block booking, the
petition declares:
"The attention of the Commission is di-
rected in passing to the fact that it is ques-
tionable whether an order to 'cease and de-
sist' from this practice (block l)Ooking) ha'^
any practical effect. If the producer-distrib
utor is bent on selling his pro<luct en bloc
he has only to put such prices upon those
particular photoplays desired by the exhib-
itor as will force the latter to buy the entire
product. In other words, it is entirely within
the province of the producer-distributor to de-
mand whatever price he wishes for such
photoplays as the exhibitor may be able to
use, or he may apportion that same price to
cover the rental of a number of photop!ays
which he desires to sell en masse."
Alleging discrimination in tliis
method of selling, it is claimed small
theaters are compelled to buy in
block while theaters affiliated with
producers and distributors are privi-
leged to exercise a choice.
"It is worthy of note," reads the com
plaint in this connection, "that it is only
the small independent exhibitor who is com
pelled to purchase his pictures en bloc. The
producer-distributor affiliated theaters are al-
lowed to select whatever and whenever they
choose in their buying of film without re-
straint and without dictation as to kind and
number. In this instance, sauce for the
goose is apparently none for the gander and
the independent theater owner again finds
himself hardridden by the producerdistribu
tor."
It appears, according to the peti-
tion, that theater owners in the Buf-
falo zone considered long and care-
fully the action launched by filing of
siicli a petition. Many exhiiiitors. it
is alleged, declined to participate
publicly, stating openly "their fear
of boycott or reprisal on the part
of producers-distributors' organiza-
tions in the event they lodged too
vigorous a protest against current
practices and affairs."
Explain Purpose of Counsel
"The present appearance of counsel be-
fore the Federal Tr.ade Commission." asserts
the petition, "is the outcome of a meeting
of which due notification was given each con-
stituent zone member setting forth the place
and purposes of this conference, and this
representation and appearance is pursuant to
an express authorization given at that meet-
ing including the authorization to formally
present the attitude ami opinion of the mem
bership >ip"" the issues hereinafter set foijth.
"Incidentally it should be noted that the
question of the advisability and policy of send-
ing a duly appointed represent.itive to appear
before the C"ommission was vigorously dis-
cussed at the meeting aforesaid. Prominent
exhibitor members of the Buffalo zone whose
names were suggested as representatives de-
clined to participate publicly stating openly
their fear of boycott or reprisal on the p.ir*
of producers-distributors' organizations in the
event thev lodged too vigorous a protest
against current practices and aff.iirs. Iji-
pleasant if not bitter experiences in the di-
rection of opposition theater-building threats.
intimidation and reprisals in the past were
cited by several in declining to appear pub
licly and lie recorded in op|Hisition to the
current procedure. These facts are cited
not so much in protest as by way of ex-
planation of the appearance before the Com
mission of counsel as duly appointed repre-
sentative of the zone instead of exhibitor
members in person.
No Axes to Grind
"From considerations such as these, it wdl
appear that the objections ami protests here-
inafter set forth and discussed represent the
attitude and opinion of the majority of the
400 exhibitors includeil in the organization.
Being unaffiliatc'l and independent, without
partisanship and bias except that dictate<l by
fairness and the welfare of all, they desire
no favor save in the interests of justice.
N'o one herein represented has any method
for misstatement. Here are no axes to lie
ground for or against any producer or dis-
tributor, in general or in particular, or against
any other exhibitors' organization, except in
furtherance of the ends of fair <lealing. The
opinions and objections cited are based for
the most part upon and are the result of
actual experience. They represent the ty-
pical and genuine attitude and state of mind
of the average unaffiliated exhibitor toward
the questions in issue. And they are ciled
with no other thought save to openly and
frankly place before the Commission — the fir^t
lribun.il which has ever been convened for
this purpose — the problems which confront
the independent exhibitor of the said zone
and which are undoubtedly generally current
throughout the moving picture industry • • •
"These exhibitors recognize in this con-
ference their first real opportunity to disru-^s
and present openly their grievances and to
rcmedv these conditions which they feel call
unmistakably for immediate redress. It is with
this idea in mind that the following objec-
tions are made and suggestions offered in the
earnest and sincere hope that the frank dis-
cussion thereof cannot but prove a lienefit n{
incalculable value to the industry at large."
It's Out! The Nov. Issue of
BREVITY
Joy of the Exhibitors Lives
with its brilliant
ALL STAR CAST
Ben De Casseres
Arthur James
Abe Lipschutz
Geo. T. Pardy
Nonamaker
Joe Murphy
Walter Decker
Greville West
Tom Twiddle
Robt. Lord
Edited by
David Barrist
A Barrist-Goodwin Publication
THE
10
DAILV
Wednesday, October 12, 1927
Laud ^^Cease and Desist^^ Order
Gird for Fight on
Chain Buying Power
(Continued from Page 1)
by speedy disposition of various prob-
lems before the exhibitor meeting,
most of which had been discussed
during yesterday's session. Definite
stand against block booking and pro-
ducer-distributor theater operation,
came as the climax to a day marked
by wrangling and debate, which
started with the exhibitor machine
moving slowly, but gaining momen-
tum as the day progressed.
Yesterday's activity was in marked
contrast to the opening session of the
conference, when lack of concerted
aims and efforts was apparent. This
attitude, however, was dispelled
quickly after the routine morning ses-
sion, and was in evidence at a late
hour, when committees announced
they were prepared to work all night
if necessary to send the exhibitor
division into the conference, ready
to present the demands which it hopes
will receive favorable consideration
from the Federal Trade Commission
and be made part of the code oi
ethics which are to be adopted for
the industry.
Exhibitors should do more than
endorse stand of the Federal Trade
Commission against block booking,
as outlined in the "cease and desist"
order against Paramount, and should
offer additional aid to the govern-
ment in substituting a new method of
selling films, last night's meeting was
told. While, in some instances, in-
dividual selling may not be practical,
some safety valve should be supplied
to eliminate the alleged evils of block
booking complained against, they as-
serted.
The resolution passed seeks to ap-
ply this "safety valve," providing for
the optional buying in block by an
exhibitor, without impairing his right
of selection. This provides that, the
distributor cannot offer an induce-
ment for buying in block of over ten
per cent reduction from the agreed
upon price for the individual pic-
tures. That is to say, if the agreed
upon price of a picture is $100, and
that picture is included in a block of
40 pictures, the distributor, under the
resolution, would be prevented from
offering a reduction of more than $10
on the picture, if the entire block were
purchased.
Operation of theaters by producer-
distributors was branded an unfair
practice by unanimous vote.
The uniform contract was branded
Halt "Gag*'
Stormy objection followed
attempt to institute a "gag
rule," to limit the time for
speaking on matters before the
exhibitor meeting. Action on
this was precluded when the
resolutions committee brought
in its first report. After that,
any attempt to have passed it
would have been shouted down.
Hard Workers
Most of the important de-
velopments in the exhibitor di-
vision yesterday and last night
were traceable to the energetic
resolutions committee. This
group, headed by Harry Such-
man of New York worked from
ten o'clock yesterday morning
until the small hours of this
morning.
When the night session broke
up at the Astor, the resolutions
committee, in order to be fully
prepared for its meeting at nine
o'clock this morning with the
resolution committee of the pro-
ducers' division, went into ex-
ecutive session in order to whip
the practices passed by theater
owners into shape.
Associated with Suchman are
Col. H. A. Cole of Texas, who
replaced Charles Picquet of
North Carolina; Sydney Sam-
uelson of New Jersey; Sam H.
Borisky of Tennessee; James
C. Ritter of Michigan; A. C.
Guttenberg, Wisconsin and
Henry Lustig, Cleveland.
as an unequitable and unfair instru-
ment at last night's sessions, and its
existence attacked as an unfair prac-
tice. The exhibitors suggest that
while the contract gives some rights
to the exhibitor, these cannot be en-
forced, and since he can buy by no
other method, that the contract be
discarded and a new one written,
apart from the conference and subject
to approval by the Federal Trade
Commission.
Protection offers a problem peculiar
to various territories, and should be
governed by arbitration boards in
each territory, exhibitors declare.
Exhibitors indicated they may seek
revision of the arbitration system, by
a committee representing independent
theater owners on the one hand and
producers and distributors on the
other. They also, it was stated, in-
tend to press for representation for
theater owners in unorganized terri-
tories, asking that exhibitors ap-
pointed to boards in such instances,
be approved by the nearest exhibitor
organizations.
Buying Power Hit
At Afternoon Session
Spectre of an orgy of bootleg
theater building, painted in dark
terms by Jack Miller, Chicago,
failed to stem exhibitor assault
on buying power yesterday, with
delegates riding roughshod over
opposition to reach their objec-
tive, which today will be fought
out in the combined meeting of
all delegates. Because of the
revolutionary nature of exhibi-
tors' position, which seeks to
make each theater stand on its
own in its particular competi-
tive zone, a long word battle
over the issue is expected.
Enthused by their swing into a
definite line of action yesterday after
a slow start, exhibitor delegates went
into session again last night, when
protection and block booking were
the chief subjects under discussion.
Machinery of the conference moved
slowly yesterday, as the distributor
and exhibitor divisions went into sep-
arate meetings. Morning sessions
failed to produce any but routine de-
velopments, save for outlining of
lines of procedure by exhibitors. In
this connection, it was voted that the
resolutions committee of seven be
aided by an advisory committee of
four members. On this committee
are Arthur Hirsh, New York, J. J.
Harwood, Ohio, James C. Ritter,
Michigan and Joseph M. Seider, New
York.
Combined meeting of all groups
got under way at 2 P.M. with Chair-
man Myers reading a communication
from an unofficial organization of bet-
ter film groups and women's clubs,
who advised the commission that they
had effected a temporary organiza-
tion to offer whatever aid thev could
to the conference. The chair sug-
gested that, as the conference is be-
ing restricted to the trade, that invi-
tation of this group to the confer-
ence might impede progress, so the
matter was laid on the table.
R. F. Woodhull, president of the
M.P.T.O.A. who is chairman of the
exhibitor division, then asked ad-
journment of the conference until to-
day to give exhibitors opportunity to
decide on the course they are to fol-
low in the conference. A lot of time
is needed, he pointed out, because of
the divergence of opinion, and be-
cause of the scattered sections rep-
resented by the theater owners. Var-
ious matters need ironing out, he
stated.
Expressing a sympathetic attitude
toward Woodhull's contentions, com-
missioner Myers, then suggested that
proposals by the various divisions be
interchanged, so that each division
might be acquainted with the views
of. the other prior to the mp"*'-
in order to expedite action. This, he
said, would eliminate the element of
surprise in the proposals, givint? p?"'
division a working knowledge of the
aims of the other, outside the con-
ference sessions.
When this proposal was agreed to
by both sides, Louis B. Mayer, speak-
ing for the producer division, an-
nounced his group had no proposals
to offer at the time, and R. H. Coch-
rane, for distributors, stated that all
proposals agreed to, so far. by dis-
tributors, had been submitted. Ad-
journment then was taken.
The exhibitor meeting swung into
action when, with dramatic sudden-
ness, Harrv Suchman, chairman of
the resolutions committee, brought
in a resolution hitting at buying
power which would "split wide open"
the picture market.
The resolution charges circuits
with misusing buying power, and es-
tablishing priority rights which vir-
tually trustify the industry, and asked
that each theater be made a separate
unit of its competitive zone, with
product allocated on an equal run
basis and protection confined to the
competing zone.
Enthusiasm for the resolutions
marked its consideration with the op-
position headed by Jack Miller, Chi-
cago, and Denny Harris, Pittsburgh.
W. A. Dillon, Albany zone, insisted
that the resolution was "the greatest
machine you've had in your hands
since you've had a brick in a theater."
Circuits are in danger, not independ-
ents, he insisted, terming the resolu-
tion a "lifesaver" which "will solve all
your problems, and which have been
years in the making."
Miller cited the danger of the reso-
lution in fostering and encouraging,
by guaranteeing product, the erection
of "bootleg" theaters. He pointed
cut the problems of "bootleg'' houses
in Chicago, stating that there are
many "wildcat" operators waiting to
build, if only they are assured that
product could be obtained. This, he
said, hits independents, as well as af-
filiated circuits, injuring the whole
industry.
Charles L. O'Reilly declared that
he had built two New York houses
and was forced to turn them over to
a circuit, because he was unable to
obtain product.
"How can anyone think there is
competition in the industry when
American money won't buy product?"
he demanded. Distributor-controlled
circuits, he said, should be forced to
"either undersell or overserve you."
Harris, in opposing the resolution,
claimed it would curtail production
and prove a boomerang to outlying
theaters, who need a quantity of prod-
uct to operate successfully. He was
answered by Sydney S. Cohen, who
termed Harris a partner of Keith-
Albee, and said that resolution's
workings would result in increased
production of quality product. Vote
on the resolution followed, v/ith Mil-
ler casting the only opposing vote.
Next resolution sought to limit pro-
tection to 14 days for first runs and
seven days for subsequent runs in
each competing zone. The resolution
alleged that "unreasonable" protec-
tion is being given in some instances,
which is being broken, on occasion,
in favor of certain theaters. After
speech of Ed Fay, Providence frst
run operator, opposing the resolution,
adjournment was taken until 7:30.
n
I
On Resolutions
S. R. Kent is chairman of the
resolutions committee for the
distributors' division at the
Trade Practice Conference.
Other members are Elmer R.
Pearson and Siegfried Hart-
mann.
THE
Wednesday, October 12, 1927
J^E^
DAILV
11
Parley Patter
By JACK HARROW ER
ARE you primed for the battle
to day? High noon is the hour.
The resolutions adopted by the un-
affiliated exhibitor division yesterday
are sure to touch on the toes of dis-
tributors. The texts will be sub-
mitted to the entire Conference to-
day. Whoopee! Watch the fur fly!
The Passing Parade: Sid Kent,
hands jammed in pockets, and think-
ing hard while walking deliberately
down 4ith St. after the distributors'
conference broke up about five
o'clock. On one side, strode Jimmy
Grainger. On the other, J. Robert
Rubin.
Herb Ebenstein, Billy Brandt and
Lou Blumenthal left the floor in be-
tween exhibitor resolutions, determ-
ined to get a drink. They ended up
at Schrait's. not by accident but by
design. It was that kind of a drink
that they were after.
Four Advisers
As an aid to R. F. WoodhuU,
chairman of the exhibitors' di-
vision at the Conference, a com-
mittee of four was appointed
yesterday to advise him. The
personnel is as follows:
J. Arthur Hirsch, New York;
James C. Ritter, Michigan; J.
J. Harwood, Ohio; and Joseph
M. Seider, New Jersey.
Denny Harris last night found
himself asking for a resolution, sub-
stance of which was embodied in the
theater unit plan outlined in the after-
noon. He had sought to declare prac-
tice of a chain to refuse to buy if
it wasn't given the product for its
entire circuit. This, it was explained,
was covered by the resolution seek-
ing to make each theater of a zone a
single unit of buying power without
respect for other affiliations.
New arrivals on the scene; Ben
Amsterdam and "Pop" Korson of
Masterpiece Film Exchange, Phila-
delphia. Maybe we should have said
Equity Theaters. The boys are ac-
tive in both distribution and ex-
hibition note.
F. E. (Pop) Wolcott, Majestic,
Racine, Wis., is one of the most ac-
tive delegates. "Pop", who was hurt
in an automobile accident some
months ago, has regained his old-time
vigor and is all pepped up over the
new house he is building at Racine.
Sen. Henry A. Staab, secretary of
the state unit, is another active mem-
ber from Wisconsin. He was one of
the principal speakers at the T.O.-
C.C. dinner. Wisconsin friends are
reported grooming him for Congress.
Last night a resolution of sym-
pathy and encouragement was
passed to W. A. Steffes on the diffi-
culties he has been undergoing in the
Northwest territory, which culmin-
ated in bombing of his theater.
New York exhibitors want to help
independents all over the country,
Charles L. O'Reilley assured the ex-
hibitors, stating that "we don't think
the United States stops at the Hudson
River." Buying power is the shilelah
which is being used on New York
indies, he said.
Jack Miller on the floor yesterday
denied he is affiliated with Publix.
He is friendly with Balaban and
Katz, he said, because he has found
them fine fellows. "You won't find
two exhibitors in Chicago who object
to B. & K. as corn-petition," he de-
clared.
Chain Theaters Form Division
A second theater unit entered the Conference yester-
day with an organization of exhibitors affiliated with pro-
ducer-owned chains.
This division will present no resolutions, but will con-
sider many to be submitted by the section embracing un-
affiliated theater owners. At a meeting held yesterday,
Harry Crandall, representing the Stanley Co. of America
was elected chairman; Fred Desberg of Loew's Ohio The-
aters, Inc., vice-chairman, and Harry D. Buckley of United
Artists Theaters, secretary.
Circuits present and the representatives were:
Loew's, Inc. represented by Leopold Friedman; Keith-
Albee, by Maurice Goodman; Publix by P. A. Raibum;
Universal Chain Theaters by Dan Michalove; West Coast
Theaters, Inc., by Harold B. Franklin; Fox Theaters by
M. Levine, and United Artists Theaters, Harry D. Buckley;
Yesterday's organization meeting will be continued
this morning.
On the Battle-Line
(.Continued from Faj/e i)
A brief respite. Then at it again. This time protection. Called a local
problem. And left to arbitration boards. Then comes block booking.
And how!
Night session proved long, interesting and worthwhile. A brand new
deportment for the e.xhibitor. Out of the seeming indecision first day of
the conference. This develops in exhibitor ranks.
A realization that a chance for business regeneration has presented
itself. An understanding that less wind and more thought must be injected
into sessions if out of it all a constructive program is to come.
Something happening. For once exhibition factions reach an accord in
principle. On points, hectic arguments. On principles, little or none. Long
deliberations. Diligent resolutions committee. A red letter day in ex-
hibitor history.
Eight or ten resolutions of immeasurable importance adopted. Pro-
ducers learn about them this morning. Surprise in store. Also an impend-
ing battle. The general conference gets series of sensations at noon today.
This is why:
The resolutions, if adopted, will completely alter the complexion of
the industry. Radical ideas.
A reversal of many practices in operation today. Distributors will
fight tooth and nail. Mark the words. A contest bitter and acrid. Can't
be avoided.
Maybe an acceptable medium. Difficult to figure. Exhibitors intend
remaining adamant. Won't budge. Distributors will offer mighty lusty
opposition.
For instance. Exhibitors ask elimination of block booking. Seek wide
open market with individual theater as a unit. In other words no chain
buying. No booking combines. Each theater on its own.
Further example. Exhibitors seek to make producer-owned theaters
unfair trade practice. Demand a new uniform contract. Others in this vein.
Catch the drift? Highly combustible. Touch and go. Flare-ups all
along the line. That meeting today will be hot.
A Record?
Exhibitor delegates' senti-
ment against producer-distri-
butor theater operation was em-
phasized at last night's session
when the resolution branding
the practice unfair was adopted
in just 40 seconds after it was
proposed.
Not so strong in numbers, but, oh
boy, how powerful. Which is one
way of describing the affiliated ex-
hibitor division. You get a better
idea of what we mean when you learn
that Leopold Friedman represents
Loew's; Franklin, Wesco; Raiburn,
Publix; Buckley, United Artists;
Michalove, Universal; Levine, Fox:
C'raiula!!, the Stanley Co.; and Good-
man, Keith. A few others, too.
This is the way the lines rvere
drawn. Behind two massive doors
the resolution committee of the ex-
hibitor division was meetiitg. The
air ivas thick with smoke and strong
language. Across the corridor, the
distributors were confabbing. It
was just another instance of so near,
and yet so far.
The Conference looks pretty much
like a regular old-line exhibitor con-
vention. Only it isn't. There won't
be any steamroller, except the one
the Government operates.
Pat Garyn, National Screen Ser-
vice, is enjoying himself. Pat knoivs
'em all. Any time theater oivners
gather, he is on hand. Exhibitors
everywhere are numbered in this
geniaVs Irishman's circle of friends.
Block Booking Up At
Distributors Meet
(Continued from Page 1)
government to prescribe a new
method of selling pictures.
This is the position to be assumed
by distributors, it is understood, as
outlined informally at their meeting
yesterday, where block booking is the
only practical method of selling
films, and will seek retention of the
system.
Members of the distributors' gen-
eral committee are: R. H. Cochrane
(Universal), chairman; S. R. Kent.
(Paramount), vice chairman; Robert
Rubin (M-G-M), secretary; Seigfried
Hartmann (Univ.); James R.
Grainger (Fox); Felix F. Feist (M-
G-M); Elmer R. Pearson (Pathe);
Joseph I. Schnitzer (FBO), and Ned
Depinet (First National).
Myers Confers
Commissioner A b r a m F.
Myers stepped into the sectional
conference launched yesterday
afternoon by the exhibitors and
spent an hour on the bench
with R. F. Woodhull, explain-
ing in detail the procedure by
which the Trade Practice Divi-
sion of the Federal Trade Com-
mission governs itself. The ex-
planation proved of value last
night when, at a night session,
there developed a number of
points over which exhibitor de-
legates registered doubts. By
reference, however to the ob-
servations made earlier in the
day by Myers, the temporary
tangle was removed.
\
to a Tumaway Week
atN.YSTRAND-
— after this Sweet
(Mtlcal Sendo^F/
''s».,
if Ricihard A. Rowland
Presents -*.
BILLIC
DOV
AMEI^ICAN
EAUTY
"Elaborate gowns ... to bring
in women patrons ... in
droves. Billie Dove lovely . . .
exquisite."
— N. Y. Herald- Tribune
"Fashion parade and love's
young dream . . . Billie Dove
displays her costumes in the
most decorative manner."
— N. Y. World
"Billie wears beautiful clothes
beautifully . . . Lovely face and
divine figure • . . Looks really
ravishing."
— N. Y. American
"Sprightly offering . . . Miss
Dove's ravishing beauty has
never been photographed to
more advantage."
— N. Y. Mirror
LLOVD HUGHt^
the Saturday Evening Post Story by
Wa llace Irwin
A Richard Wallace
Production
ritten tor the screen and produced
Carey Wilson
/
/ /
national
PicturcA
''The Most Beautiful ThinU in America'''^
-BILLIEDOYE-ina Simply Beautiful Ro-
mance ... It will repeat the absolutely
sensational success of her ''STOLEN
BRIPE'' . . . It's the FIFTH
lir&t notional Picture
New York has acclaimed in as many weeks !
TAeHi¥S?kPlll
o/'FILMDOM
ULTHE NEWS
ALLTME TIME
■' ,j
f
VOL. XLII No. 11
Thursday, October 13, 1927
Price 5 Cents
MYERS ORDERS SPEED
In All Fairness
By Jack Aucoate
THE Trade Practice Con-
ference, now in session,
has already established it-
self as the most far reaching and
important gathering in the his-
tory of the motion picture in-
dustry. Anyone attending the
sessions held so far, must un-
questionably be impressed \vith
three outstanding reflections:
First: The dignified, able and
considerate handling of the pro-
ceedings by A. F. Myers of the
, Federal Trade Commission. Sec-
ond : The seriousness in which
this industry and its compon-
ent parts are debating, and striv-
ing to untangle, the major issues
that confront the gathering and
Third : The now prevailing opin-
ion that from this conference
will emerge a bigger and more
magnificent industry, better
qualified than ever before to
stand unchallenged as the great-
est force for wholesome amuse-
ment the world has ever known.
Myers
Here is a personality who im-
mediately impresses a gathering
with his forceful dignity. The
complex questions presented re-
ceive his careful and competent
consideration, but not without
the sincere and able appreciation
of the rights of the other fellow,
regardless of who he may be. He
is ever alert, ever helpful, will-
ing to suggest in the interest of
all and constantly implying, in
his earnest observations, the de-
sire of the Government to help,
not hinder.
The Industry
The very nature of our work,
covering: over ten vears, has
caused us to attend hundreds of
motion picture
{Continued on Page 2)
The Voting Plan
Complicated structure of the
industry destroys the signific-
ance ot numerical majority in
balloting at the Trade Practice
Conference, Chairman Myers
stated yesterday in recognizing
affiliated exhibitors as partici-
pants in the sessions.
Ihe government is seeking
the sentiment of the entire
trade and to achieve the con-
ference's purpose — the outlin-
ing of a code of ethics — it will
be necessary to rep Tt to the
commission the sem -nents of
each group, and then decide the
preponderance of sentiment of
each. .
Of the 23 trade practice con-
ferences held by the commiss-
ion, this is the first involving
the manufacturer, seller and
buyer, the chairman said.
COLUMBIA NOT NOT IN
ANYCOMBIN[,SAYSCOHN
Revived reports that Columbia
l)laiis a consolidation are nnirelv
without foundation, stated Jack Colin
yesterday. In a statement issued on
behalf of the organization. Cohn
spiked such coninient as fellow's:
"Colunibi.T Pictures is not coiisidering at
the present time, nor h.is it been consiclerinR
in the past, any plans for a consolidation of
{Continued on Page 2)
No Point to Be Gained By
Controversy, He Declares
Bu CHARLES F. HYNES
Speeding up of action is expected when the Federal Trade
Practice Conference reconvenes at 12 today, as the result of in-
structions issued by Chairman Myers who yesterday took a hand
in the proceedings to eliminate controversy and expedite pro-
cedure. Today's generax session will be preceded by meetings of
the exhibitor group at 9:00 A.M. and the distributor group at
10:00 A.M. The affiliated exhibitor grou; also is to meet prior
to the general session.
In his move to speed the conference which he said is behind
schedule. Chairman Myers indicated that the government is ready
to "bear down" in an effort to obtain the evidence it is seeking
on which to base the code of ethics which is to be formulated and
adopted for the industry by the commission following the con-
ference.
"We are trying to get at the facts."
the chairman stated. "There is no
point to be gained by introduction of
controversies not pertinent to the
matters at hand."
Chairman Mycr's declaration came
as the clinia.x to a session marked by
debate over resolutions submitted by
distributor and exhibitor group.s.
During the discussions, the chairman
took an active part ip nuiz^ing speak-
ers in an effort to bring out the speci-
fic fairness or unfairness of practices
brought up for discussion. Mis ef-
(.Continued on Page 9) -
N[W FIRM TO HANDLE
f.&R.-PUBLIX DEAL
Minneapolis — Staljilized bookings in
all of the V. & R. Key city houses is
as>nired by the Publix-Xorthwest
Theaters (Finkelsteiii & Ruben) deal,
observes "The F. & R. Showmanship
News." in coninieiiting on the new
arrangement. A new corporation is
(Continued on Page 2)
gatherings.
Getting Primed
By KANN
EXCITRMEXT liuzzes. After night of feverisii work- Dis-
tributors and exhibitors L'ach await moves of the other. Un-
finished business. Distributor resolutions. In (juick order.
X'crbal agreements, bicycling, print holdovers, gratuities, fake
sales, "gypping" on percentage receipts, overbuying branded un-
fair in quick succession. Contract clubbing, refu.sed shipments,
premature advertising, allocation of buying, withdrawing appli-
cations hit snags. Latter withdrawn, others back to committee.
Exhibitors to bat. Would outlaw non-theatrical competition. Dis-
tributors seek adjournment for lunch. Opposition. Just one o'clock. Kent
says exhibitors have revolutionary demands. Time for study needed. Es- | I
(Continued on Page 10) '
Anticipating
What many present held to
be significant remarks were
made yesterday by Chairman
Myers in outlining the limita-
tions and selling practices cf
manufacturers in the genera,
field of business. Yesterday
marked the first time that the
chairman has assumed an ac-
tive role in the deliberations
other than rules of procedure,
questioning members of the
conference and rendering opin-
ions on various topics under
discussion. Most important of
his views expressed appear en
page 11.
THE
DAILV
Thursday, October 13, 1S27
wiww»iHi>SfeTHE
«/filmdom
yal.XLIINo.11 Thursday, October 13, 1927 PriceSCeats
DHN W. AL1C0AIE
Publisher
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertibing Manager; Ralph
VVilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York. N. Y., under the act
of March 3. 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday,
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel: 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London. W. I. Ber-
lin— Lichtbildbuehne, Friedrichstrasse, 225.
Columbia Not in Any
Combine, Says Cohn
(Continued from Page 1)
its interests with those of any other com-
pany or for the introduction of outside cap-
ital into its present organizaion.
"Our present position as a national or-
ganization of recognized importance has not
been gained overnight, but is the result of a
gradual and solid development, and we feel
perfectly confident that no merger is needed
for our continued expansion. We have
greater plans and ambitions, but we feel that
we can best accomplish them by proceeding
as heretofore and following our policy of a
steady but sure growth.
"No further proof that we are financially
sound and sufficient unto ourselves is needed
than the following facts: Following our policy
of a yearly increase in production schedule,
we are now offering 30 features, six more
than (luring the past year, and are now lay-
ing plans for an increased program for the
following year. Twice during the past year
we have enlarged our personally-owned pro-
ducing plant by purchasing additional stu-
dios to take care of increased production.
We now have our own exchanges in prac-
tically every important key city in the coun-
try, the latest addition being the five West
Coast Exchanges.
"The three men that originally started the
company — Joe Brandt, Harry Cohn, and my-
self— are still giving their personal attention
to the intcVests of Columbia."
E. P. Smith Buys Fort Dodge House
Fort Dodge, la. — E. P. Smith has
purchased a theater here from A. H.
Blank, and will reopen it after ex-
tensive decorations. He has renamed
tiie house the Polka Dot.
AMALGAMATED
VAUDEVILLE AGENCY
Attractions for
Picture Theatres
Standard Vaudeville Acts
1600 Broadway, New York City
Phone Penn. 3580
In All Fairness
{Continued from Fayc 1)
Never have we witnessed the
serious deliberation, the earnest-
ness of purpose and the dignity
of presentation which have char-
acterized these meetings. Both
sides have accepted a challenge,
and to their everlasting credit
as well as the industry they rep-
resent, have crossed their swords
in the finest spirit of sportsman-
ship. The atmosphere surround-
ing these meetings is totally un-
like anything that has gone be-
fore. The old heckling spirit is
gone. We hope forever. We
greet you, Mr. Motion Picture
Industry, in your plainer but
truer colors. Let us hope the
world will see a great deal more
of you.
The Future
Not even a soothsayer could
venture what the result will
bring- As all business dealings
are the restilt of compromise, so
will some of the bigger problems
involved be answered by a give
and take result. With hundreds
of personal problems involved,
it is useless to think that all can
be satisfied on every point. To
accomplish the greatest good
for the greatest number, to abol-
ish manifestly-vicious practices
— and neither side is without
fault — and to bring about a more
sincere and comprehensive ap-
preciation of each man's diffi-
culties in its relation to the
whole, will result in a Code of
Ethics which will be happily
welcomed by all. The Govern-
ment has said that this code
once established must stand.
We have been too long a fol-
lower of Uncle Sam to doubt for
one instant his sincerity or abil-
ity to carry out this suggestion.
Reopen Rex at Ottawa
Ottawa — The reconstructed Rex
has reopened under management of
Ambrose Nolan as the "community
center." During the past three months
the theater has been rebuilt through-
jut, the seating capacity being in-
creased to 750.
Butterfield Leases Manistee House
Manistee, Mich.— Butterfield Thea-
ters Corp. has leased the Ramsdell
for five years.
-^
Fletcher Reopens Nebraska House
Hartington, Neb. — R. V. Fletcher
has reopened the Lyric which was
closed several weeks for improve-
ments and addition of 100 seats.
New Company Formed
in F&R-Publix Deal
{Cuntiniied from Fagc 1)
to handle the joint affairs of the two
exhibitmg forces under the deal.
Under terms of the arrangement,
the Publix house under construction
IS placed in the hands of F. & R. and
gives i^. & R. first call on Paramount
product tor the next 25 years. Publix
retains a 50 per cent interest in the
house it sponsored here, and in six
St. Paul houses. In addition, the two
arms plan an expansion program in
this territory and will be partners in
houses bunt, first of which is the the-
ater under construction at Rochester,
Minn.
vVilliam Hamm, of the local firm,
is to be president of the new company
to be formed in the deal. Sam Katz
will be vice president, and each or-
ganization is to have equal represen-
tation on the board of directors.
Combination Policy at Canton
Canton, O. — Loew's theater has
inaugurated a combination picture and
vaudeville policy. Last season the
house was operated under the pre-
sentation policy.
M. P. Club Meeting
Sites proposed for the M. P. Club
of New York, recently organized, are
CO be discussed at a luncheon t'rida\
at the Astor.
Parker Europe-bound
Albert Parker, director, leaves for
Europe on the Majestic tomorrow
night.
Weiss Managing at Birmingham
Birmingham, Ala. — Harry H.
Weiss, former manager of Loew's
State at Norfolk, Va., has been trans
ferred here to manage the Temple.
He is succeeded at Norfolk by A. F.
Sparrow.
Opens Ladonia, Tex., House
Ladonia, Tex. — Tate Wilburn has
opened his new theater here.
JOSEPHB.HARRIS
Announces that
. CO-OPERATIVE FILM EXCHANGE
WILL DISTRIBUTE
EL GAUCHO
(in Kelley color)
Throughout the following
territories :
CALIFORNIA ARIZONA
NEVADA
HAWAIIAN ISLANDS
WASHINGTON OREGON
NORTHERN IDAHO
MONTANA
JOSEPH B. HARRIS PROD.
1040 McCadden Place
Hollywood, California
Stern Finds Comedy Field
Is Improving Abroad
Julius Stern, president of Stern
Film Corp. has just returned from a
three months' trip to Europe. It is
his opinion that the continental patron
is slowly but surely turning away
from heavy screen fare and is finding
a relaxation in comic short subjects.
The continental producers are many
jumps behind the American producers
in this field with the result that the
American comedy is becoming a
staple in the foreign markets. Stern
was accompanied by Max Alexander,
technical supervisor at the Stern
plant.
I. E. CHADWICK and
JAMES ORMONT produce
released by
FIRST DIVISION DISTRIBUTORS
INC.
*I Yes, sir, we laid off talking about this "Tell It to Sweeney" picture till we knew from actual
box office returns that we had another big winner. Worthy to add to the smashing Paramount
specials that have made this season one continual golden harvest for Paramount exhibitors.
^ "Tell it to Sweeney". Debut of George Bancroft (star of "Underworld") and Chester Conklin
(unsung star of a hundred pictures) as a comedy team. Produced by Gregory La Cava, who
made "Let's Get Married" and many other laugh hits. Paramount introduced the first comedy
team in Beery and Hatton. A mob of near-Beery s and Hattons have followed but — . Paramount
waited till we could give you another real comedy combination as good as the originaL
^ Here it is — Bancroft and Conklin in "Tell it to Sweeney". And — glory be, boys! — there is no
war, trench or racial, in it! No thumb and nosing. No rehash of stale
laughs. A fresh type of comedy yarn in a brand new setting. Lavishly
made, swift, smart, loaded with roars. A new era comedy — and how!
the big ones are all paramount!
r
DAILY
Thursday, October 13, 1927
£23
Federal Court to Rule
On Fight Film Statute
Interpretation of the statute gov-
erning interstate transportation of
fight fihns in connection with the
showing of the Tunney-Dempsey pic-
tures in New York was asked of Fed-
eral Judge Goddard by the Federal
Grand Jury yesterday. The Grand
Jury presented three questions to the
court involving the liability of per-
sons who exhibited the films.
Judge Goddard set a hearing for
tomorrow afternoon for the presenta-
tion of conflicting views on the law's
interpretation. After hearing the
arguments of U. S. Attorney Tuttle
and attorneys for the distributors and
exhibitors, the judge will reply to the
Grand Jury's questions. Upon his
replies will probably depend the
prosecution of theater owners and
managers who have exhibited the
films here.
Clamps Lid
Helena, Mont. — On telegra-
phic instruction from Atty.-
Gen. Sargent, Tunney-Demp-
sey fight films were stopped at
a local theater and the house
closed by a U. S. deputy
Marshal.
Pathe Club Entertaining
Monty Banks, Margaret Morris,
Morgan Jones, Edward Roseman,
Director Arch Heath and other Pathe
featured players will be guests of the
Pathe Club to be held this evening at
the Roosevelt.
Rogers to Make" Light Brigade"
Louis T. Rogers leaves soon for
the Coast where Nov. 1 he will start
production of "The Charge of the
Light Brigade." It is being backed
by British capital.
51 Theater Projects
for September in East
A total of 51 new theaters pro-
jects in 37 eastern states with con-
tracts actually awarded is shown for
the month of September in statistics
compiled by F. W. Dodge Corp. The
cost of these projects represents $4,-
668.700.
Hippodrome Books "Racing Romeo''
"The Racing Romeo," with "Red"
Grange and Jobyna Ralston, has been
booked by the Hippodrome for the
week of Oct. 17.
Anna Case At Capitol
Anna Case will be the soloist for
the second of the series of symphony
concerts at the Capitol to be given
Sundav.
Margaret Livingston to Cast
Margaret Livingston has left for
the Coast after a visit of several
weeks in New York.
The Movie Ego— Its Blah & Bull - De Casseres
The Temptation of Ginsburg - - - Decker
Speaking of Trade Practices . , , , West
How Mergers Merge "Qarxist
How to Become a Producer - - ' \Jipsc\yuiz
Heaven, Where the Angels come from - Qa\,
You cant Razz the Irish Pardy
And A Hundred
Other Features
in the November issue of
BREVITY
A Barrist-Goodwin Publication
Remodeling to Settle
Madison Theater Row
Madison, Wis.— Permit for $3,500
for alterations and repairs to the
Madison has been issued to Fischer's
Paramount Theaters. This is the
first step of the conipany to comply
with the orders of the state industrial
commission, ordering changes to re-
duce the fire hazards which it al-
leges exists in the theater.
Work is expected to be completed
by about Dec. 15, and the total cost
of the improvements will be greater
than the amount of the permit which
only includes alterations to the build-
ing.
Presentations Dropped
at Winnipeg House
Winnipeg — Stage presentations at
the Metropolitan have been abandoned
by Manager Walter Davis who is
now concentrating on special picture
engagements for one or two weeks'
run, with the orchestra providing
elaborate musical settings. For some
months Davis had used considerable
local and professional talent for add-
ed stage attractions but he is now
following an exclusive picture policy,
giving special mention to the talented
house orchestra. Incidentally, the
screen has been moved back about
20 ft. to make the front seats more
acceptable.
What is French Film? is
Question Asked in France
Washington Bureau of THE FILM DAILY
Washington - — Proposed govern-
ment encouragement for French films
las raised the problem of what reaU
ly constitutes a French film, and a
lumber of definitions have been put
forward. The Union of French-
speaking Film Artists has just tackled
the problem.
It divides films into three cate-
gories: French films, films of French
origin in which foreigners collabo-
rate to a limited extent, and all other
films which are classed as foreign
films.
In the case of films of French ori-
gin, the union says that if there are
two directors, one may be a foreigner,
hut the French director's name must
come first. Of the four leadin"- roles,
half, under exceptional circumstances,
may be foreigners, but all other mem-
bers of the cast must be French. It
is added that of the yearly produc-
tion of 50 or 60 French films less
than 20 per cent would pass the
above tests and be regarded as films
of French origin.
Restrictions outlined seem to be se-
vere these days, when French and
German productions are collaboratipn'
extensively, and there is little likeli-
hood of them ever being taken as the
standard of what constitutes a French
film should legislation ever be intro-
duced to safeguard French films.
L.A. Exchange Reopens;
Zenith-Sierra in Deal
Los Angeles — Zenith Pictures has
reopened its exchange here and has
contracted to handle the entire out-
put of Sierra Pictures in the Southern
California territory.
Ohio Town Plans Three
Washington C. H., O.— Three the-
ater projects are developing here. Jer-
ome Lewis has taken an option on a
site on West Court St.; Springfield
interests have taken an option on the
Arcade building, while Harry Smoots
has started work on building his $80,-
000 house.
Carrol Making Canadian Film
Toronto — Jack Carrol, Canadian
war veteran playwright, former film
player, stage actor and scenarist, has
secured considerable publicity in Tor-
onto newspapers through undertak-
ing production of a Canadian war
picture which is to be called "Through
the. Barbed Wire." Toronto papers
apparently are looking with favor on
his project, particularly because of
his- personal experience and or"''''"iiz-
ing ability. He savs he has invested
$75,000 in the project.
$500,000 Cedar Rapids House
Cedar Rapids, la. — Construction
has been started on the $500,000 Pub-
lix theater which will be tnider the
management of the A. H. Blank or-
ganization. It is scheduled to open
about March 1.
Renown Distributing Tiffany
Omaha — Renown Pictures is dis-
tributing the Tififany product. H. F.
Lefholtz is manager.
Sue Herbert Brenon for
Alleged Contract Breach
Herbert Brenon appeared before
Supreme Court to testify in the suit
brought against him by assignee of
a British film company for alleged
breach of contract. Action was
brought by Alvin Brush, an assignee
of the British and Colonial Kinea-
matograph Co. of London, to recover
$200,000 damages.
Plaintiff contends that Brenon con-
tracted to make two pictures, with the
option of tlie companv for Brenon's
services in the filming of four more.
Only one was completed, plaintiff
contends, although another was be-
gun bj' Brenon. Loss of his services
in directing the other five is com-
puted at the sum named. Brenon
testified that his agent, Lionel Phil-
lips, obtained an injunction restrain-
ing him from continuing his work
for the British company.
Foerste to Manage at Houston
Houston, Tex. — H. W. Foerste,
manager of the Colonial, Reading,
Pa., has been appointed manager of
the Loew State which opens here
Oct. 15, it is announced by Lionel
H. Keene, general southern rep-
resentative for Loew's, Ir.c. M.
B. Thomas, former manager of the
Capitol theater at Nashville, has been
appointed assistant manager. Thomas
formerly worked for Loew's. being
assistant manager of the Temple,
Birmingham.
Eveland Selling Product
Eveland Film Corp. is ready with
their three reel special, "The Illui
of Rimne," which deals with the life
of a Jewish student in a Yeshiva col-
lege in Poland.
o
^y^:/^/^;^-;g^A^^^
T
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raveling \Nrit
t
s
lie Eli
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ite
T
HE BIG MONEY GROUP of PATHE-DEMILLE HIT5 is sponsored ty tlie
best exnibitor society. Jrlere are some ol tne elite ol tne snow^-worlo wnose
doors are always open to tlie BIG MONEY GROUP of Patlie-DeMllle Hits:
Josepn xlimkett, Oani Jvatz, Al Jjoya, Ike L,iDson, Ji. V. Xvicnaras^ Eo.
Deatty, Jonn JjL. Jviinsky, JLiarolo Jj. Jranklin, Jake Xaoian, Walter Reaae,
Jriarry Cranoall, ii. O. A^oss^ E. Jc . Al bee, JVlar cus JHLeiman, Asclier Levy,
A\ike iSnea, E. Jv. Oianey, E)an AjLicnalove.
Pathe Exchange, Inc.
DE MILLE STUDIO PICTURES - PATME NEWS
PATME' westerns - PATMtSEBIALS - PATHECOME DIES
Producers International Corp., 130 West Ibth St., New York Member of Motion Picture Producers and DiMrihuior,
WILLIAM M. VOGEL. Gtmrol Manater. ForeiiSn ol America. Inc.
Distributoriof DeMilleand MetrorolitanStudioProduclions WILL H. HAYS. President
DAILY
Thursday, October 13, 1927
DAILY TIPS WHICH MEAN DOLLAQS FOQ SI40WMEN
"Beau Geste"
(Paramount)
Secured two men who dressed as
French Foreign Legionaires. Al-
though they didn't carry any signs,
their pockets were jammed full of
"Beau Geste Matches" which they
distributed on the streets. One side
of the cover on the matches contained
the title of and the other side the
playdates. On play dates, these men
carried the regulation French rifle in
tramping up and down the main thor-
oughfares.— Chas. H. Amos, Florida,
St. Petersburg, Fla.
"Ben Hur"
(M-G-M)
Used a chariot driven through the
main streets. Two overgrown ponies
furnished the horsepower to trans-
port this two-wheeled vehicle all over
the main thoroughfares. Two ban-
ners; one on the outside of each
pony read, "Grand — Ben Hur — Now
Playing." And another sign on the
back of the chariot bore a similar
reading. — Milton Kress, Grand, Co-
lumbus, Ga.
"The Big Parade"
(M-G-M)
Persuaded local, long distance, and
rural telephone operators to call all
subscribers and tell them about "The
Big Parade." The persuasion only
cost two tickets per operator. In all
paper copy, emphasized the idea of
a two-dollar road show at popular
prices. Using the outline of a man's
head with steel helmet, the word
"Hippodrome" was emblazoned on
front of helmet and in the space left
blank for the facial features copy was
inserted reading, "One week com-
mencing Saturday — 'The Big Parade'
— $2 roadshow at popular prices." —
J. P. Harrison, Hippodrome, Waco,
Tex.
"Convoy"
(First Nafl)
Legion Drum and Bugle Corps
dressed as gc^bs and paraded from
headquarters to the theater where
they played a few numbers. As the
legion musicians entered just prior
to the showing of the feature, all
house lights were put out and then a
sailor appeared upon the stage ac-
companied by the legion mascot. The
two sailors on the stage stood at at-
tention and at salute as the buglers
came down the left center aisle and
the drums on the right center aisle. —
J. T. Hussey, Strand, Tampa, Fla.
"College Days"
(Tiffany)
Had the editor of local newspaper
place a reader on sporting page in
connection with an essay contest. All
persons who had attended high
school, prep school or college were
entitled to compete for the prizes.
The subject was, "What was your
most exciting experie.hce while in
college, high school, or prep school ?"
Class battles, athletics, humor, ro-
mance or anything else that appealed
as being the outstanding event of col-
lege, prep or high school. The as-
says were limited to 100 words —
Walter Morris, Plaza, Asheville, N.C.
"Prince of Headwaiters"
(First Nat'l)
Small posters were attached to ev-
ery copy of Liberty Magazine sold in
the city during the week the produc-
tion appeared. These posters called
attention to the fact that the story
which had recently been published in
Libctv was to be at tlu- Plaza —
John Hannon, Plaza, Asheville. N. C.
"Swrim, Girl, Swim"
(Paramount)
Designated two nights for football
rallies: one for the college and the
other for the high school. On both
nights, the teams appeared in uni-
forms on the stage and the coach
and captain of each team addressed
the audience. The teams sang their
Alma Mater song and cheered each
other and the theater. The theater
orchestra accompanied the teams for
the school songs. — Emil Bernstecker,
Lyric, Jackson, Tenn.
And That's That
By PHIL M. DALY
"■OALLYHOO," Beth Brown's
■1^ novel of carnival life is swiftly
forging its way as a best seller. A
Broadway producer wants to make
a play of it for a well-known nuisical
comedy star. Brisk bidding is re-
ported on for picture rights between
Paramount (for Clara Bow) Univer-
sal (for Mollie O'Day), Fox and
Gilda Gray. Meanwhile the author
sits demurely calm on a tall pile of
film cans in the Colony cutting room,
editing and titling for Dr. Riesenfeld.
Abe Stern, vice-president of the
Stern Film Corp., is the proud
father of a daughter, born Sunday
to Mrs. Stem in a Los Angeles
hospital. It is their first child.
Up the ladder. June Collyer, form-
er fashion show model, is to be
starred by Fox. It is said her work
in "East Side West Side" is respon-
sible for the contract.
PATHE NEWS
"THE BESTiTHERE IS,"
says Martin H. Rogers, Circle
Playhouse, Annapolis, Md.
Annapolis, Md., October 11, 1927.
Pathe Exchange, Inc.,
916 G St., N. W.,
Washington, D. C. '
Gentlemen :
I have two theatres in which I have
used the News Reel produced by you
during the past six years. I find that you
have the news inserted in same as fast as
you can get it, the quality is very good
and your service is what I call excellent.
In fact, you have the very best News Reel
on the market. I am only stating plain
facts and something that my patrons have
not hesitated to tell me time and again.
Yours very truly,
Martin H. Rogers-
Martin H. Rogers
Circle Playhouse
Annapols, Md.
"Tell It to the Marines"
(M-G-M)
Cooperative window display was
secured with the Stewart store with
stills and printed matter placed in the
window. The art cards read as fol-
lows: "If there is anvthing wrong
with our prices, don't 'Tell It to the
Marines,' Tell Us." Thirty stills of
Lon Chancy in "Tell It to the Ma-
rines" were placed in various store
windows and in the waiting rooms of
tlie interurban trolley station. — Wil-
liam Maxwell. Maxwell. Kingsville,
Can.
"Twelve Miles Out "
(M-G-M)
Large bottle eight feet high was
placed on a truck and paraded around
Sapulpa, the bottle was painted as if
it were floating on waves and set on
springs so as to complete the allus-
sion., "Twelve Miles Out," was tlie
caption on the side ,of the bottle. A
small buoy was hung on the back of
the truck! The bell of this huov wa^^
kept constantly ringing. — S. Manl-
ders. Empress, Sapulpa, Okia.
Inside stuff. George Bancroft was
a song and dance man before break-
ing into pictures. Can you imagine
the tough bird he showed himself to
be in "Underworld" as a hoofer?
Latter day ideas in production are
to be found in "My Best Girl", Mary
Pickford's latest. No villain appears
on it. Not even a "menace". The
regulation formula for all good little
pictures thereby gets kicked right
midships.
Did you know the Meighans are
having a little conference of their
lown? Out at Tom's Great Neck
estate, brothers King, William and
John are hobnobbing with Tom. Sort
of Old Home Week idea.
The Capitol surely did take the
daily newspapers of this town by
storm this week, so far as purloining
space goes. And as for the space in
front of the box-office, it appears as
though nothing less than a traffic cop
will suffice to make gangway for the
passing mob.
"The Unknown"
(M-G-M)
Making use of a 24-sheet, a 30
foot frame was constructed and hoist-
ed to the line of the roof, across the
full front of theater. Also a huge-
bead of Lon Chaney was placed on
the front of the marquee. Red,
white and green cotton was draped,
tent fashion, around the marquee. —
Colonial, Portsmouth. N. H.
Moore Retires from Theater Field
Tacoma. Wash. — H. T. Moore,
head of Moore Amusement Co., who
for years represented first Jensen-
Von Herberg, then West Coast, has
withdrawn completely from theatri-
cal interests he held in Tacoma and
Olympia, according to report. Moore
will devote his entire time to his
own interests.
Baldwonsville House Sold
Baldwinsville, Mass. — Shaw &
Morris have sold Fraternity Hall to
Fred Sharby.
Weight Completing "Symphony"
F. Harmon Weight has completed
direction of "Symphony," starring
Jean Hersholt for Universal.
THE
Thursday, October 13. 1927
iSu£^[&&
DAILY
— — — — — - —
^?
LAST MINUTE DEVELOPMENTS IN
THE INVESTMENT FIELD AND THE
DAYS QUOTATIONS ON FILM ISSUES
Financial
HOW BANKERS VIEW MOTION PIC-
TURES—WEEKLY RESUME OF IN-
DUSTRY'S FINANCIAL STRUCTURE
—
PARAMOIJNT [CONOMIES
AID RECORD PROriTS
Profits of Paramount will increase
from 60 to 70 per cent in the last
quarter of this year it the company
maintains the same percentage of in-
crease in profits shown during final
three months of every year for the
past three years. Figures show that
fourth quarter business always jumps
appreciably over the third quarter.
It is anticipated that if this condi-
tion obtains in tlie final three months
of the year, the next income for 1927
after all cliarges and taxes will reach
the total of approximately 59,000,000.
Such earnings would mean a re-
turn on the common after preferred
dividends of around $14 a share.
Peak earnings for Paramount were
those of 1925. when net amounted to
S5, 718. 054. Lasts year's profits were
55.600,815.
Earnings for the current year have
been increased substantially by the
lower cost oi operation, aided by a
material cutting down of payrolls.
In line witli the economy program
Jesse L. . Lasky states that 1,373
employees are now doing the work
handled early in the year by 1,772.
Since July 3 the company expanded
51.550.000 less than was called for
by the January 1 production budget,
while gross fihn rentals for the third
quarter were 23 per cent greater than
for the corresponding period of last
rear.
EDWARD B.SMITH
&C0.
Members Sew York, PhHadilphia
and Boston Stock Exchanges
Corporate
Financing
Philadelphia
New York Boston
Seeking Relief
Ottawa — Practically every
industry in Canada has made
its application before the Fed-
eral Board on tariff and taxa-
tion for relief from tariff or for
increase in protection during
the past year.
There now is an intimarion
that distributors of Canada will
jointly seek relief from the
duty on imported films from
both the United States and
Great Britain and also on the
importation of undelveloped
film stock and raw film.
Loew Forecast Shows
Increased Net Profit
Net profit of Loew's for the year
ended Aug. 31, after all charges and
taxes will aggregate between $6 and
$6.50 a share on the 1,060.885 shares
of capital stock outstanding, it is fore-
cast in Wall St. circles. This com-
pares with peak earnings of $6.02 a
share on the same capitalization in
the previous fiscal year, and with
55.44 a share in 1925 and %2.7% a share
m 1924.
The annual report, states the "Wall
Street News." which is usually sent
to stockholders in November, is ex-
pected to contain a balance sheet
which will reveal good improvement
over the sound financial position
shown in the statement as of Aug.
31. 1926.
"In view of the favorable earnings dur-
iiiK the past fiscal period, the feeling is
prevalent that an extra dividend of $1 a
share, such as was declared after the close
of the 1925 fiscal period, will he voteil this
year,"' the publication states. "The next meet-
ing for dividend action will not be held until
the third Monday in November, although
Octoer 17 is the next regular monthly gath-
ering of directors In 1926 the extra dis-
tribution was ordered in October and it is
possible that similar action will be taken this
month. However, it is learned on good au-
thority that the extra dividend will be de-
clared this year.
"Loew's, Inc. has been on a regular $2
a share annual basis since 192.! and last
year the extra $1 a share was paid in addi
tion. There is talk in certain quarters that
the regular annual rate may be increased to
$3 a share. The intimation is advanced by
those in this group that directors may take
this action at the dividend meeting in Febru-
ary and that the distribution which is or-
dinarily payable around March 31 would
mark the first occasion on which 75c a share
would be distributed inste.ad of the custom
ary 50c a share. A rate of this amount
would be amply warranted by earnings of the
past three years, which have averaged about
$5.50 a share."
'Frisco Fox Contract Let
San Francisco — Negotiations have
been closed bv Fox for a 25-year
lease of the 52,000,000 theater for
which the Bank of Italy has placed
contracts for erecting at Market,
Hayes and Polk Sts. It will be
known as the Capitol, and will be
the largest theater west of Chicago.
UNIVERSAL INCOME
SHOWS STEADY PROEIT
Steady increase in Universal profits
is reflected by the gross income for
the six months ended May 7. 1927.
amounting to $14,992,293. which was
sliglitly in excess of that t.)r the six
months ended May 8. 1926, when it
amounted to $14,773,535.
Net profits available for dividends,
after provision for Federal income
taxes, amounted to $543,814 in the
1927 period and to $725,843 in the
same period of 1926. After provision
for preferred stock dividends, such
profits were equivalent to $1.46 per
share on the 250.0011 shares of ci>ni
mon outslancling compared with
$2.16 pt-r share in tjie I'lrst halt ( f
1926.
Based on bookings of it-> l"i r.i
already contracted for. it is exi)c t (
that profits during the second h
of the j-ear will be substantially i
excess of those of the first lia.f.
$140,000 Loan on Theater
Lombard. 111. — .A.. M. Krenskv i!v
Bro. have underwritten a $14(1.01):)
completion loan at 6 per cent for
ten years on the De Luxe theater
building now under construction. It
is being built for O. J. Roth at a
cost of $350,000 at Main St. and
Parkside Ave. R. G. WoIfT is archi-
tect.
Quotations
The Stock Exchange was closed
vestcrdav. Prices and sales are as
of Oct. 11.
•tAm. Seat. Vtc.
•tAm. .Seat. Pfd... "...
. . Balalian & Katz. ...
•Bal. & Katz Vtc. ...
Eastman Kodak _ _ 168
tFilm Inspection . . 5
•First Xafl Pfd
Fox Film "A" . .
*tFox Theaters "A
*Intern'l Project
I.oew's, Inc 57^^
ttLoew's, 6s 41ww 105!^
ttLoew's.6s41x-war. 100J4
M-G M Pfd 24%
♦M. P. Cap. Corp
High I^w
166%
5
66W 66
Pathe Exch. "A'
Pathe Kxchange . . .
ttPathc Kxch. 7s37.
Paramount F-P . . .
"Paramount Pfd. . .
ttPar.Bwav.5^4sSl.
•*Roxy "A"
**Roxy Units . . . .
**Roxy Common ..
Skouras Bros
Stan. Co. of Am. .
*tTrans-Lux Screen
*L'niv. Pictures
Univ. Pict. Pfd..
Warner Bros
23
5
93^1
i6i%
35
38
10
40
64 J4
98%
16^4
Warner Bros. "A" 26'/i
565^
104-^
lOOM
24%
23"
93!^
108^
loij/i
32
35
8
40
64
9854
16
25i4
Close
47
48
60%
167'/,
5
100
6654
18%
10
56^^
104%
10054
24J4
7J4
23
93 J4
109
122 J4
101%
40
64!/,
3«
30
98 K
16
2i'A
SalM
800
300
1.100
4.800
67
3
400
'766
ion
S
6,700
"98
80
600
1,800
•Last Prices Quoted •'Bid and Asked (Over
the Counter)
tCurb Market ttBond Market
General Outdoor Stock
Advanced $18 in Year
Listed by "The Financial World"
as a speculative "bargain" stock. Gen-
eral Outdoor Advertising advanced
from approximately %Zi Oct. 23, 1926,
to $51 on Sept. 21, 1927, a gain of
$18 on the year.
New Financing
Trenton, N. J. — M and L Amusement Co.,
Elizabeth. To conduct theaters. Capital,
$125,000 divided into 1250 shares of the par
value of $1000 each.
Madison. Wis. — Affiliated concerns of the
Roosevelt "Theater Co. and the United Theater
Co. Capital, 2S0 shares of stock valued at
$100 a share. Incorporators: L. R. Goetz,
L. A. Turner and Roy S. Stevenson.
For Theatre
Mortgages and
Insurance
HAROLD
J-
COHEN
201 W.
49th ST.
N. Y. C.
EDWARD
G.
JOSEPH
CIRCLE
0206
9964
Theatre Brokers
WE
Buy — Sell — Lea.«iC
Promote Finance
Motion Picture Theatre Any v here
SoSferman Bros., Inc.
1560 lJ*\^a)' >ew ^ ork City
I'houc Uryaul 36(17-8-9
NOTE: Balah7.n & Katz is listed on the
Chicago Board; Skouras on the St. Loiiis
Stock Exchange and Stanley in Philadelphia.
WE FINANCE
Production
Theatre Building
Equipment Accounts
or any other activity in
the Motion [Picture Business
Motion Picture Capital Corp.
Capital anil rarplas over S2,800,000
FRANK R. WILSON, Pres.
5 1 E. 42nd St. New York City
THE
DAILV
Thursday, October 13, 1927
TELEGRAPH NEWS FROM HOLLYWOOD
Directors May Drop Coast Ass'n
DARMOUR EASTBOUND ON COMEDY DEAL WITH F. B. O.— JACK HOLT IN
HOSPITAL- GRAUMAN BOOKS "THE GAUCHO"— OTHER COAST NEWS BY WIRE
M.P.D.A. To Reach Decision
At Meeting Scheduled Soon
The Motion Picture Directors' As-
sociation may disband. In certain
circles here on the Coast this under-
standing prevails.
When quened by THE FILM
DAILY, Francis Powers, secretary
of the M.P.D.A., stated he could not
verify the reports. He did not deny
them, however, preferring to say that
something definite will be forthcom-
ing in about two weeks.
Powers further intimated that a
decision in the matter will be ar-
rived at when the organization meets
in the next fortnight.
**The Gaucho" Booked for
Run at Grauman's Chinese
Beginning November 2, "The
Gaucho" will hold sway at Grau-
man's Chinese. This picture, Doug-
las Fairbanks' latest, at that time
replaces "The King of Kings" which
opened the theater a number of
months ago.
In "Hunting for Big Game"
Grover Jones, author, is writing
"Hunting for Big Game." Florence
Ryerson, former scenario writer with
M-G-M, will do the script. Sally
Blane has been cast for the ingenue.
Hall Opposite Ralston
James Hall will play the lead op-
posite Esther Ralton in "The Jazz
Orphan" (working title). Frank
Tuttle is directing.
Kerr to Assist Fineman
Harry Kerr has been signed by
Paramount as assistant to B. P. Fine-
FOR THAT
PARTICULAR STORY!
SERVICE for AUTHORS
551 Fifth Avenue, New York
Hamilton Thompson
Manager
COAST REPRESENTATIVE
Ed. Sedgwick, Sr.
(Josie Sedgwirk )
1930 Canyon Drive HO. 572S
Hullywoofl
Bray in Features
J. R. Bray who has confined
activities of Bray Prod. Inc. to
short subjects will enter the
feature field.
Many Stars Attend "Two
Arabian Knights" Premiere
The opening of "Two Arabian
Knights" at the Million Dollar the-
ater was attended by many stars. In
the picture, which was made by
United Artists appear William Boyd,
Louis Wolheim, and Mary Astor.
The production was made under su-
pervision of Howard Hughes and
John W. Considine, Jr. The picture
is a war comedy made from a scen-
ario by James T. O'Donohoe, who
did the script for "What Price
Glory?" while titles were written by
George Marion, Jr., one of the most
active writers on the Coast.
John Barrymore served as master
of ceremonies, introducing the prin-
cipals. The audience reaction to the
picture was very favorable.
Tower Theater Opens
Doors; Notables Attend
George K. Arthur served as mas-
ter of ceremonies last night at the
opening of the Tower theater. He
was assisted by William Demarest,
Ben Bard, Armand Kaliz and Charles
Ray.
The opening attraction was "The
Gingham Girl," with Lois Wilson.
Writing "The Comedian" Script
Frances Agnew has been eiiKa-^e''
by Fox to prepare the script for "The
Comedian."
Brown Starts "Washington Square"
Melville Brown has begun direc-
tion of "13 Washington Square," for
Universal, with Jean Hersholt and
Zasu Pitts featured. Arthur Shadur
is supervising. Jack Townley wrote
the continuity.
Blanche Mehaffey Gets Lead
Blanche Mehaffey has been cast
as the feminine lead in "Marlie, the
Man Killer," which F. J. McConnell
is to produce for Pathe release. Noel
Smith is to direct.
COMEDY DEAL UNDER
WAY WIIH DARMOilR
Larry Darmour, producer of the
Standard "Fit Men" Comedies and
the Mickey McGuire comedies for
release through FBO is en route to
New York where he will confer with
officials of the distributing organiza-
tion regarding a deal for future re-
leases.
Action Pictures Engage
Space at Metropolitan
Phil Ryan, now in charge of the
Metropolitan studio, yesterday closed
a deal with Lester F. Scott of Ac-
tion Pictures, Inc., whereby the Buf-
falo Bill, Jr. unit will produce at
Metropolitan. The company is now
working on an untitled original by
Robert Walker. The adaptation is by
Frank L. Inghram. Richard Thorpe
is directing.
Eastward on Distribution
Richard Kahn, general manager of
Cardinal Prod, is en route to New
York to arrange distribution of his
product.
Prepare "Freckles" Script
Dwight W. Cummins and Dorothy-
Yost are working on the continuity
of "Freckles," by Gene Stratton-
Porter which Leo Meehan will direct
for FBO.
Yaconelli Directing
Dale Hanshaw has added Edward
Cecil and Mary Arnold to the casi
of "There He Goes." Frank Yaco-
nelli is directing.
Young Completes Script
Waldemar Young has just com-
pleted the conitnuity on "The Big
City,-'' an original by Tod Browninu.
who will shortly direct this produc-
tion with Lon Chaney in the leading
role.
Holt in Hospital
Jack Holt is in the Holly-
wood Hospital where he was
operated for throat and sinus
trouble. He was doin'' nicely
yesterday.
A Little
from **Lots
By RALPH WILK
Holl)rwood
"O P. Schulberg, Harry Rapf,
■*^* Julian Johnson, Clarence Brown,
Victor Fleming, Howard Hawks, and
Curtis Benton were among those
who saw Armand Emanuel knock
out "Biff" Mollfan the other night.
* * *
Our Passing Show: Al Rockett
motoring to Santa Monica; Jack
Fier and Gus Barth taking snap-
shots in front of the Beverly Hills
hotel; Leo Tover atid Ted Pahle
visiting Santa Monica Beach follow-
ing a breakfast at Leach Cross' cafe
in Hollywood.
* * *
Football games and tennis matches
attracted members of the film colony
Saturday afternoon. Frank Tuttle
and Sidney R. Buchmann were
among the numerous followers of
tennis who watched the Coast cham-
pionship doubles here, while Eddie
Horn and others trekked to the
U. A C, — Oregon Aggies game.
Herbert Lubin is playing golf
in earnest. He has a profes-
sional teacher, whom he pays
a fancy figure monthly. Her-
bert is going around the links
72 and less. .
More Passing Show: Dick Weil,
now a full-fledged title writer here,
leaving a Hollywood Boulevard
restaurant; Clarence Femberg,
scenarist, former professor at Uni-
versity of Wisconsin, chatting at the
Christie; Charles Giblyn watching
the passing show on Hollyioood
Boulevard.
* * *
The greater part of Satur-
day night a whining dog dis-
turbed our slumbers. It seems
that the dog was not invited
to one of Rin-Tiyi-Tin's Satur-
day night parties.
* * *
Jack Santoro fooled Al Jol-
son for two days, making Al
believe Jack was Raymond
Griffith. Al has promised Jack
a trip to Europe.
* * *
We saw a very nifty exploitation
stunt Sunday. Kites carried a large
"Loves of Carmen" sign through the
air, over Venice, Ocean Park and
Santa Monica.
Read today's Hollywood happenings in tomorrow's Film Daily
THE
Fhursday, October 13. 1927
Controversy Over Buying Power
DISTRIBUTORS ATTACK
UNIT SYST[M PLAN
iCoHtinucJ from Page 1)
turt ti) speed the deliberations was
evidenced at several times durinc
\esterday's meetings, and indicated
a determination to "get at the facts"
the commissio!! is seekinjjr, as rap-
idly and efficiently as possible.
Consideration of unfinished busi-
ness carried over from Monday's
session, marked opening of yester-
day's meeting at 12:10. Distributors'
resolutions outlining a series of
'dont's," and branding unfair free
;ho\vs, cheating on percentage show-
ings, bicycling, "fake" sales to avoid
contracts, and bribing as between
saltsnien and exhibitors through giv-
of gratuities by either, print liold-
overs. film switching and overbuying
were passed without protest.
Distributors withdrew a resolution
to make unfair arbitrary withdraw-
ing jjy exhibitors of contract applica-
tions within the specific time limit,
when exhibitor opposition loomed.
When a vote was suggested on a
resolution to make unfair refusing of
film shipments it was resubmitted to
committee as were resolutions on the
use by either distributor or exhibitor
of signed contract applications as a
club to jack up or beat dowui film
prices; advertising a subscciuent run.
before or during the priority run; al-
location by exhibitors of buying to re-
strict each other to the product of
certain companies and cutting of films.
The last issue was subject to consi-
derable debater with exhibitors in-
sisting on privilege of cutting films
to fit their show, or to eliminate ob-
jectionable features.
Argument Asked
\V'hen exhibitors presented their
first resolution to outlaw non-the-
atrical accounts, compctin.ir unfairl\
with exhibitors, R. H. Cochrane,
chairman of the distributors'
group, asked for adjournment for
lunch. Kxliibitors immediately pro-
tested, but distributors insisted they
were not ready to designate sj^eakers
on the subjects prej)ared for presen-
tation by exhibitors. S. R. Kent, Para-
mount stated the resolution had been
received at 10 A. M. and pointed out
that some of them were revolutionary.
Particulary the one which seeks to
abolish compulsory block booking.
He for one, could not map out in two
houses a line of action on so impor-
tant an issue as block bookin.tj.
This drew fire of the chairman
who pointed out that, for two
months at least, it has been known
that block booking was to be a major
subject of discussion, and said he
hoped consideration of it had not
been postponed "until two hours ago."
However, the commissioner pointed
out. exhibitors had been granted a
recess Tuesday, so he would grant
the petition of distributors setting
_*:30 as the time for reconvening and
stating he hoped the meeting then
would proceed uninterruptedly, "to
as late an hour as you reasonably
.an go."
S'.R.O. attendance was on hand as
the conference reassembjed at 2:30
and idunged into the subject of non-
theatricals. After Gabriel Hess had
outlined distributors' opposition to
the resolution, proposing instead that
an arbitration committee of two ex-
hii)itors, two distributors and two
outsiders, the matter, was referred
back to the joint committees for
deliberations.
Coercion Charged
Distributor-sponsored show'ings of
films in auditoriums, tents, wagon--
etc, next were attacked, with Felix
F. Feist, M-G-M. ilefending what he
termed distributors' right to allevi-
ate situations where product was
shut out. He said his company
booked tent shows in the South,
when it was denied representation.
A. Julian Brylawski countered for
exhibitors, pointing out an exhibitor
can't buy all the i^roduct offered, and
that, under block booking, some pro-
duct must be denied showing. The
cliairnian thou.ght that passage of the
resolution as drafted probably would
be deemed restraint of trade by the
■ommission. so it was sent back to
:ommittee.
Exhibitors and distributors came
.o grips on the resolution which seeks
;o make each theater a unit of buy-
ing power in its respective competi-
tive zone, without respect to atlilia-
tion. Siegfried Hartmann, Universal,
stated distributors' objection, de-
claring the U. S. Supreme Court has
established a precedent in similar
cases, in other industries, where buy-
ng power was attacked similarly.
Sydney S. Cohen in a lengthy
iiecch declared the proposal would
ii'Sure the independent exhibitor,
while Dennis Harris. Pittsburgh ex-
iiibitor. reiterated his opposition of
the preceding day that it woidd cur-
tail product and eliminate subsequent
run houses. F'dward Sonenscliein, of
I.ubiiner it Trinz, Chicago, called the
resolution unfair and unprecedented,
while C. L. O'Reilly, New York,
pointed out that allocation is a trade
nracticc.
Myers Takes Hand
It was during the Cohen and O'-
Reilly speeches that Chairman
Myers took a hand in the proceedings,
closely questioning each to arrive at
alleged unfair practices. Frank J.
Renibusch. Indiana, supported the
statement that independents were not
offered product, pointing out inde-
pendents were denied privilege of col-
lective buving that Associated The-
aters of Ohio, booking combination,
was refused product.
There is no such thincf as a com-
l)etitive market, except in zones
where only unaffiliated theaters opcr-
Activity
The one branch of the con-
ference which has not asserted
itself at length is the affiliated
exhibitor section in which many
big producerdistributor theaters
are represented. Yesterday
this group received its resolu-
tions at the same time the con-
ference opened, which moved
Fred Desberg to ask for some
consideration in order to pres-
ent intelligent arguments.
Later, the participation be-
came more active. Edward
Sonnenschein, attorney for
Lubliner & Trinz, B. & K.
ally in Chicago, occupied the
stage on the buying power
resolution advanced by unaffili-
ated exhibitors. From now on,
this group will be heard more
often.
ate. Harry Suchman declared, insist-
ing exhibitors want to "restore com-
petition in the industry."
M. Horwitz, Cleveland, testified he
could not buy second runs in CK'vp-
land from Paramount and M-G-M.
Sidney Pfeiffer, represeiitinur Buffalo
zone exhibitors, declared that the
Theatrical Utilities Corp., bookin'-
•onibine of independents, had been
refused film service.
Sonnenschein of Lubliner & Trinz.
was questioned closely by Chairman
Myers on preferential treatment he
<aid was given affiliated chains in
)uying product, and asked how thr
I)rice was determined for jiictures
when sold to the affiliated chain, be-
fore being offered to a comiietitive
Iiouse or chain.
Joseph M. Seider declared an open
door policy does not exist, and that
exhibitors want and are asking the
tiovernment to provide comnetition in
the industry, enabling ii'H -n r ■
exhibitors to obtain product.
Kent Explains
S. R. Kent denied that the The-
atrical Utilities Corp.. had been den-
ied product because it was a buyiiif
combine, stating that evidence had
been uncovered which showed that
it was a combination to force down
nrices, with buying power delfira'i-
to an individual who drew
liased on the percentacre of jirice re-
ductions which he could secure.
All exhibitors use their buvinrr
power to secure the best deals in
buviiiK pictures, he said. He was
asked by the chairman what distinc-
*ion was made in instances where »'
independent house or chain outbid
the company's own or affili;'»"
''ouses. and replied the comiianv ha.*-
seen no reason why it should not —''•'"
preference to its nrnduct in its own
theaters, which he said are tjnos" '•
which a 50 to 100 per cent interest
is owned. There are instance:, 1
said, where the product is away from
i'aramount hou.ses.
One of the tnitstanding disserta-
tions of the session was the nrcnr.' i
brief read by Leo Hrecher in which
lie outlined the |)()sition of the 543
unaffiliated theaters and the 82 cir-
cuit houses in New York. His argu-
ment was designed to show that the
51 houses operated bv Loew's, the
18 by Keith- Proctor, the 13 bv Fo-
divide the cream of releases among
themselves not only insofar as first
runs are concerned, but in some
cases including second runs thus ex-
-luding independent houses from
even bidding on the films.
"We do not believe," he said, "that
there should be a penalty placed ot
big business. We don't object to
chains. We do object, however, to
selling chains to the exclusion of the
unaffiliated theater owner."
Brecher Stirs Objections
Brecher's address, which is pub-
lished in full elsewhere in this edi-
tion, elicited sharp objections from
S. R. Kent, Lou Metzger of Univer-
sal and others.
Independents in New York were
offered about 65 per cent of the Par-
amount i)roduct recentlv, but the deal
fell through after Kent had snent
four months on it because not enough
independent exhibitors could be se-
cured to piece out a circuit. In re-
futing statements made by Brecher
that independents are not even offered
a chance to buy Paramount and other
Ijroduct, Kent made this statement
vesterday insofar as it concerns his
organization.
He said an indei)endent exhibitor
had approached him on such a deal
which would have run into a con-
siderable figure. In rebuttal. Brecher
said he had never been annroached
I)y any exhibitor-promoter to enter
such a buying ])ool. Sydncv S.
Cohen said it was news to him. This
was the attitude voiced by other New-
York exhibitors in the room as well.
Metzger's objections were based on
Brecher's facts as they concerned
Universal's sales this year to the
Keith-Proctor interests. "We have
sold the circuit as manv pictures this
season as last." he said.
Chair Makes Comment
Commissioner Myers closely scru-
tinized all testimony and. in com-
oliance with a request of R. F. Wood-
hull, chairman of the unaffiliated ex-
hibitor division, .ijave to the confer-
ence a summation embodying his re-
actions to the manifold ancles em-
braced in Resolution No. 3. He urirfd
exhibitors to revamp it in order to
clarify its phraseology to th^ f--'
that, in its new form, the resolution
will more closely outline the points
which the exhibitor group seeks. This
was the subject last nijiht of a spe-
cial meeting of the resolutions com-
mittee, headed by Harry Suchman.
in order to redraft the text for the
consideration of the exhibitor body at
line o'clock this morning.
THE
10
DAILV
Thursday, October 13, 1927
Claims Chains Throttle N, Y. Ind'p^ts
TIE UPMAJOR PRODUCT;
T.O.C.C. TELLS PARLEY
Leo Brecher, spokesman for the
Theater Owners' Chamber of Com-
merce, yesterday read into the rec-
ord at the Trade Practice Conference
the following brief dealing with his
organization's claims that 543 inde-
pendent theaters are compelled to
bow to the wishes of 82 producer-
distributor chain theaters in the buy-
ing of pictures:
"That there is a deliberate plan afoot to
restrict the development of the motion pic-
ture industry so that control may be lodged
in the hands of a small group is evident
even on the most superficial observation of
the recent history and present tendencies in
the business. And the more thorough the
study, the more certain the conviction that
unless steps are taken immediately to remedy
the situation, we shall witness the disappear-
ance of the independently operated theater,
and the independent production of motion
pictures, and the concentration of the pro-
duction of motion pictures as well as the
operation of theaters for the exhibition of
motion pictures in the hands of a small and
closely connected group.
Conditions Detrimental
"That such a condition would be detrimen-
tal to the l)e?(t interest of the public and the
nation is obvious. rt is l)ut a degree re-
moved from the control of the press by a
small group. The city of New York pre-
sents in a concentrated form, the picture of
what is going on throughout the country.
"In Greater New Vork, there are approxi-
mately 625 neighborhood motion picture the-
aters. The control and operation of these
theaters is divided as follows:
"Five hundred and forty-three of these
theaters are operated by individuals or groups
who have no affiliation with the producing
or distributing organizations. This is the
class we shall refer to as the independent
exhibitors. Fifty-one theaters are operated
l)y I.oew's, Inc. and affiliated corporations,
which are allied with the Metro-tjoldwyn-
Mayer-Dist. Corp. and by a close working
agreement with the Paramount-Famous Lasky
Corp. Eighteen theaters are operated by the
Keith Proctor group affiliated with Pathe de
Millc Producers Dist. Co., and through direct
or indirect connections with First National
Pictures Corp. and through working arrange-
ments with Paramount Famous I.asky. Thir-
teen theaters are oi)erated by the Fox The-
aters Corp., affiliated or allied with the Fox
Film Corp.
"It is a well known fact that the chief
Kent Defines
In the long discussion over
Exhibitor Resolution No. 3
which concerns buying power
of unaffiliated and affiliated ex-
hibitors, where Commissioner
Myers asked S. R. Kent to de-
scribe what Paramount con-
siders an "affiliated" theater.
Kent's definition was this:
"We consider an affiliated
theater a house in which we are
partners, to the extent of from
25 to 50 percent.
"Theaters we own are not
considered 'affiliated', since we
own them entirely".
Getting Primed
(Continued from Page 1)
pecially on block booking. Myers shows fire. Hopes consideration of
subject was made before two hours ago. Grants adjournment with warning.
Commission wants action.
Buying Power: Bitter Bone of Contention
All on deck at 2:30. Non-theatricals under fire. Resubmitted to joint
committee. Likewise tent show competition and other alleged coercive
tactics. Affiliated exhibitors want recognition. The chair accords it.
Says fabric of industry discounts numerical ballot strength. All groups'
views to the commission.
Undercurrent of excitement. The unit buying plan. Placing each
theater on own in buying. Quick response. Distributors cite Supreme
Court precedents. This a defense of chain buying. Affiliated exhibitors
get in whack. Edward Sonnenschein on his feet. Calls resolution unfair.
Sydney S. Cohen cites independents' difficulties in getting film. Sees reso-
lution as panacea for all independents' ill. Denny Harris says no. Fears
end to independent production. So the wrangle goes.
Now comes Leo Brecher. Carefully prepared brief cites New York
situation. Eighty-two chain theaters — Loew, Fox, Keith, skim the cream.
Five hundred and forty-three independent houses go abegging. These and
other charges made by Brecher.
The chair is impressed. States so. Up rises Sid Kent. Tells of deal
to supply independents with Paramount pictures. Sixty-five per cent of
the program, Kent says. Not enough independents got together. There-
fore, a flop. Brecher denies these statements of Kent. Declares inde-
pendents weren't approached.
The Chair Talks; Opinions of Importance
Myers expounds his ideas. First time. Observer no longer. It'.s his
party. Looks as if he will run it. Urges exhibitors to clarify the resolu-
tion. Text lacks definiteness. Imjiortant observation, this next. Myers
believes certain class of exhibitors is being favored.
Expounds some ideas on general business. No law preventing manu-
facturer from dealing in other branches of his industry. Important. Can
be construed as sympathetic view toward producer activity in the theater
field. Likewise this: Private trader may or may not deal with any one
person or persons. It's up to the trader. That's the way we heard it.
Modification comes a minute later. Myers hold this business to be different.
Why? Because commodity is copyrighted and not obtainable generally
except from specific producers. Sounds very legal. Undoubtedly is.
That was the third day. Pretty much Myers' affair. He has taken
hold now. No doubts now about who's running the conference.
value of a motion picture production is in
its early release. At such time the public's
interest in a particular production is at its
height and such public interest dwindles as
the date of the release is departed from.
Theaters in a position to present pictures on
early release attract a large patronage. The-
aters unal)le to present these productions at
an early date attract much smaller attend-
ance and the business lost on account of such
delay in presentation is far greater than the
reduction in the cost of the production that
is presumed to be made on account of such
delay in release.
"Tn New York City, the early releases
known as first runs in the various neiirhbor-
hoofls of the Parnmomit Famous T.asky Corp..
M-G-M. First National, Fox Film Corp..
Universal Pictures Corp. and Warner Bros,
are confined to the three groups controlled by
ojierators who have affiliations with producing
nrganizatinns. Thus. S\ theaters oi)erate-l b>
I.oew's. Inc. obtain the fir«t run privilege
of Motro-Cjoldwyn-Mayer. half of Pararmount
product, and one-third to one-half of First
National product, virtually all of the XTnited
Artists product, and any jiart of Universal
product not used by the Keith and Proctor
theaters, and virtually any part of any other
Iiroduct not used by either the Keith Proctor
houses or Fox Theaters.
"The 18 Keith-Proctor theaters obtain prac-
tically all of the product of I'athe-DcMillr
organizations, approximately one-half of First
National product and a portion of the nroduci
of Univbrsal and Warner Bros. The I,^
Fox theaters have first run of the Fox i)rod-
uct, and a portion of the Warner Bros, prod-
uct. The 543 theaters, which have no af-
filiations with producing companies are ob-
liged to wait until these three small groups
have enjoyed the Iienefit of first rini pre
sent.xtions before they can have access to
product of these companies.
"Aggravating the situation in many cases,
some of the Loew's theaters acquire the sec-
ond runs on pictures played first run by the
Keith Proctor or Fox theaters, and by reason
of restrictions granted them, independently-
operated theaters are at times obliged to wait
many weeks before they have the opportunity
of presenting a production to their public.
- Effects in Given Sections
"The injustice of this practise of confining
the early runs to- theaters operated by com-
nanies aflfiliated with producing organizations
is even more apparent when the effect on a
given section of the city is considered.
"Tn the Borough of Queens, out of a total
of 70 theaters ,the Loew organization oper-
.ates four. In the Corona-Jackson Heights
section, there are three theaters oj)erated by
an independent exhiliitor. This exhibitor en-
joyed the privilege of early runs on all pic-
tures until the Loew organization acquired
the management or control of one theater.
Immediately, the three theaters operated by
the independent exhil)itor were relegated to a
second run position with serious detrimental
results to their business and investment.
"In the Flatbush section of Brooklyn there
is a group of 12 theaters operated by an in-
dependent exhibitor whose houses enjoyed an
early run of pictures, but recently, the Loew
organization acquired a single theater in that
section, and automatically, the independently
operated theaters were deprived of early runs
they had previously enjoyed.
^"In Manhattan, on Broadway, north of
72'nd St. there are approximately IS theaters.
The Loew organization operates one on 83rd
St. and one at 160th St. yet all the inde-
pendently operated theaters are obliged to
wait until after the two Loew's theaters have
played a picture, and in some cases until the
Loew theaters in the remotest parts of the
city have played the pictures before they are
given an opportunity to present them to the
public.
Effect on Exhibitor
"The effects of this practice are two-fold.
The effect on the exhibitor is that year after
year his equities are reduced in value and
the hazard of doing business is increased.
In many cases, independent theater operators
have been obliged to turn over their houses
to the Loew organization in order to obtain
product, and naturally, it is the better type
of theaters that find themselves in that posi-
tion .conseciuently weakening the position of
independent operators in every instance where
such a condition is compelled.
"The effect on the producing field is even
more serious for the following reason. Each
year the theaters operated by the producer-
affiliated organizations, restrict their purchases
to the product of their own group, in an
increasing degree. As a result, producers
who have no neighborhood theater affiliations
find their first run market continually de-
creasing, so that, to cite one example, Uni-
versal Pictures Corp. in 1926-1926 sold prac-
tically all their product to Keith-Proctor
group theaters. During the current year,
however, the Keith-Proctor group has in-
creased the number of pictures from Pathe
and other organizations directly and indirectly
affiliated with them, to such an e.x.tent, that
oidy about one-third of Universal product is
sold to the Keith-Proctor theaters.
"The remainder of their product is sold to a
few of the minor Loew theaters and is
thereby kept from being available as first
runs to independent theater owners. With
but a slight increase of the product of any
of the producers allied with them, the Keith
Proctor theaters will be in a position to
exclude all of the productions of the L'ni-
versal. The condition cited above as to the
Universal applies with practically equal force
to Warner product. The independent exhibi-
tors have for years made efforts to correct
this evil practice, and no sincere attempt has
been made by the producing companies in
that direction.
Dangers of Monopoly
"There can be but one reason for this
attitude, and that reason is a desire to place
the independent theater operators in an in-
ferior position so that in time they may be
obliged to turn over their properties to one
or another of the groups with producer af-
filiations. The success of such a manoeuver
in addition to being extremely unjust to the
independent exhibitors involved, would be
most deplorable from the standpoint of the
public. Therefore, if that manoeuver is suc-
cessful, there will be placed in the hands
of a small group 'the decision as to the kind
of productions to be made and exhibited, and
decisions as to prices of admission instead
of being decided on normal economic condi-
tions, will be determined on the basis of a
monopoly.
"Considering the latter as the lea'-t im-
portant of the two evils, too much emphasis
can not be placed upon the danger of placing
a medium of expression equal in influence
to that of the press in the hands of a limited
group who at best have only their own in-
terests to serve. The remedy for the situa-
tion is in opening up the market. To make
available to every theater the product of
every producer, and to make available to
every producer the screen of every theater.
With this as the basic principle, details of
fair apportionment of product to theaters in
any given zone and fair prices to every nro
ducer will easily take care of themselves.
The establishment of this principle will also
do away with the evil of compulsory b'f)ck
booking which has justly been condemned bv
the Federal Trade Commission in its recent
findings, because it will of necessity resn't
in a ili\'ision of the product of each of the
producers among a number of theaters, in-
stead of, as at present, being either forced
on or favored to a particular group."
HE
. uuisuay, CcvOb^r Ij, 192
J^^
DAILY
11
Chairman Cites Other Business Codes
PR[([DENTS MAY HOLD
GOOD IN niM TRADE
Dropping into the role of observ-
er, Comniissioner Abrani F. Myers,
as the arm of the law and ofticial
representative of the Government,
yesterday conniiented at length on
Kxhibitor Resolntion Three dealing
with buying power and handed down
a number of interpretations of the
general business code which many
at the conference held to be signific-
ant.
While the chairman's definitions of
commercial practices are not necess-
arily binding upon the Federal Trade
Commission, they were undoubtedly
indicative of his official attitude.
Myers declared that it has not been
regarded as a violation of the law
for a manufacturer to expand "per-
pendicularly, rather than horizontal-
ly" and to project his operations into
other fields in the same industry. He
further declared that ordinarily a
private trader in a general market
could select or refrain from selling a
party or persons for any reason that
seemed sufficient to the trader.
This, he modified, however, inso-
far as the motion picture industry is
concerned, declaring that this busi-
ness dealt with "a distinct, copy-
righted product", not available in an
open market like some products, but
only obtainable from specific pr'o-
ducers.
Discussing buying bulk, he stated
quantity discounts are perfectly fair
and expressed his belief that every
business in America does it. The
reference was, of course, understood
at once as referring to chain buying.
Resolution Xo. 3, presented by
unaffiliated exhibitors as a check of
the buying power of affiliated chains,
in its present form "seems unenforce-
able and in itself to require more de-
finition" said Myers. He, therefore.
urged the exhibitor group to redraft
it for presentation to the general con-
ference at 11 o'clock this morning.
The first draft carries ambigious
phrases such as those referring to
"zones" and "radius" which are not
clear since no clearcut definition of
their meaning is to be found in the
trade, the commissioner held, and for
that reason suggested that the ex-
hibitor body revise the text to better
outline the ground the resolution
purports to cover.
Leo Brecher's analysis — from the
angle of the unaffiliated exhibitor in
New York — of the buying power
wielded by the circuits evidently im-
pressed the commissioner since he
drew attention to it in his summa-
tion at the close of the meeting.
Myers pointed out, however, that
that portion of the resolution deal-
ing with "equal runs" is open to so
many varied interpretations that he
Exhibitors Draw Up "Big 6'^
Resolutions; Battle on No. 3
By MICHAEL L. SIMMONS
Following are the first six resolutions, which have been prepared by
the exhibitor division to the Trade Practice Conference and which are ex-
pected t(^ pr()ve major issues of the sessions. Only three were offered:
1. RESOLVED, that the solicitations or sales of films for noii-lhea/rical uses in
competition with regularly operated theaters is an unfair trade practice. (.Spca4-rs: A.
Julian Hrylawskl. II. M. Ridley).
2. RESOLVED, that the exhiliitiim of films for profit in any aiiilitorium. either
pnlilic or private or in mcetiiig places, tents. \va>;ons or free show in competition with any
rejinlarly operated theater hy prt>ducer-(listril)iit<»r. cttrjioration or their agents, is an unfair
practice. (.Speakers: A. Julian Hrylawski. II. .M. Kichey).
3. WHEREAS, it is the opinion of this conference that (he major issue now facility
the industry is the unfair trade practice of circuits misusing their liuyinx power, and
WHEREAS, it is the opinion of this conference that i>riority of run is a commodity
that shoiiUl lie c<mi|)eted for on an open market liy each individual theater, and
WHEREAS, this ahuse of buying is rapidly making it imiiossililc for the independent
exhibitor to secure productions on an e(iual run l>asis regardless of his willingness or
ability to pay fair and reasonalile price for same, and
\VHERK.\S. this inability to compete with this priority run is fast le.iding to the
elimination of the independent theater and the consc'iuent trustification of the industry. Now
therefore be it
RESOLVED. That each theater in any given zone or radius shall be considered a
separate unit irrespective of the purchasing power which any of the competing theaters may
have by reason of affiliation direct or indirect with theaters in another zone or with pro-
ducing or distributing organization, and each theater in every zone or district in competition
with each other shall, upon demand be entitled to have the product of every producer on an
ei|ual run basis, allocated among such comjietiiig houses on an equitable purchasing basis,
taking into considera.tion the size, location and other local elements of each such house.
(a) All protection shall be limite<l and confined to the comjieting zone or district in
which the particular theater is located.
(b) Any violation of the above rules shall be deemed an unfair tr.ade practice. (Speak-
ers: Sydney S. Cohen, Harry Suchman. Charles I,. O'Reilly, Flint).
4. WHEREAS, The Federal Trade Commission, after an investigation of six years,
covering various practices and methods pursued in the motion picture industry, in July.
1927. handed down an order declaring coercive block booking, to be an unfair trade prac
tice; therefore be it
RESOLVED, that this Conference hereby endorses the said findings of the Commis-
sion, and that these findings are in accord with the sentiments of this Conference, that
coercive Block Booking is an unfair trade practice, and it is further
RESOLVED, that as a constructive and practical suggestion for he carrying out of
the spirit of this order, all distriliutors be compelled to furnish the exhibitors with the
((notation on each and every picture offered for sale, with the exhibitor having the privilege
of selecting any of these pictures at an agreed price. However, if (he exhibitor feels that
more than one. most, or all of any group of pictures are of such a quality as to be desired
bv the public patronizing his theater, then and in that case the distributor should be per-
mitted to sell to the said exhibitor more than one, most, or all of said group of pictures;
provided fuijther. however, that no inducement greater than a Ten (10%) Per Cent dis-
count be allowed for such quantity sale. (Speakers: H. M. Ritchey, Joseph M. Seider,
Nathan Yamins, Sam Borisgy).
5. WHEREAS, the Federal Trade Commission after an investigation of six years,
covering various trade practices and methods pursued in the motion picture industry, in
July 1927, handed down an order aflfecting the question of Pro<lucer- Distributor theater
operation, it is hereby r t. /^
RESOLVED, that this conference hereby endorses the said findings of the Commis-
sion, and that the findings are in accord with the sentiments of this conference upon the
subject covered by same, and it is further ,. , ■ i- i
RESOLVED, that the construction, acquisition and, or operation, directly or indirectly
by means of subsidiaries or any offiliations whatsoever, of theaters by producers and. or
distributors is hereby declared to be an unfair trade pr.acticc. (Si>eakers: Sy<lney S. Cohen.
Frank J. Rembusch).
6 WHEREAS, it has been shown by past experience that the present Stanilard
Exhibition Contract now being used by the members of the M.P.P.D.A. contains clauses
which are inequiiable and which work hardshi|is upon the exhibitors, and
WHEREAS, it is the aim and purpose of exhibitors to obtain the best possible . jit-
tractions for the public and under terms and conditions so as best to serve the public
WHEREAS under the present conditions under which film is bought and sold, the
exhibitor is not certain as to what pictures will be delivered to him and under wh.at con-
ditions, and at what times, because of indefinite road show provisions and other indchnite
and inequitable clauses, and, .... ...
WHEREAS, under the present practice the exhibitor seemingly is given some rights
but no correspoiuling remedies to enforce these rights under the contract
AND WHEREAS, this .Standard Exhibition contract is the sole and only instrumeiU
bv means of which an Exhibitor can lease motion picture films, <■ ■ . i
NOW THEREFORE be it resolved th.il this condition ccmstitutes an unfair trade
practice. (Speakers: A. Julian Brylawski, Sydney Samuelson, Joseph M. Seider, Harry
.Suchman). ,. •, c- u
Moved by Brylawski — Seconded by Samuelson — Seider — Suchman.
even in affiliated theaters, the exhibi-
tor still retains large holdings since
in many cases the financial interest
held by producer-distributor in such
theaters is often quite small. He
stated he inclined toward the belief
that favoritism in buying was being
shown not so much to affiliated exhi-
bitors but to exhibitors in a selected
class. He made no further statement
in connection with this point.
EXHI6II0RS CONSIDER
ADVISORY COUNSEL
The unafiiiiated exhibitor division
last night seriously considered advi-
sability of employing sjjecial counsel,
lirimarily to aid the resolutions com-
mittee in properly formulating its
text of resolutions.
The proposal, first broached by
Sydney Samuelson, New Jersey, met
with a mixed reception, with the
consensus of o|nnions advanced lean-
ing favorably toward the idea. There
is a possibility that David L. Podell,
attorney for Samuelson in the comp-
siracy action filed by the latter against
Will H. Havs and practically every
member of the latter's organization,
may be tiie attorney chosen. He
aided the resolutions committee yes-
terday morning in framing several
important proposals.
Several delegates frowned on Podell
i)ecause he is Samuelson's attorney in
the action against Hays, thus his
employment to aid in drafting reso-
lutions for the conference might
cause reflection to be cast ai'ainst
the exhibitor group, as a whole, as
leaning toward Samuelson's view-
point.
held it highly advisable to alter it so
that its desired meaning becomes
more apparent.
Myers inclines toward the belief
that the resolution, as it now stands,
is "a little too broad and perhaps
outside the power of the Federal
Trade Commission to impose". He
advised the exhibitors to rewrite it
bearing this point in mind.
Further, Myers made the point that
Claims 3 Firms Would
"Padlock Little Fellow"
Three companies of major import-
ance believe there are too many the-
aters operating in neighborhoods of
big cities and likewise too manv in
small towns and are of the opinion
"padlocks" are in order to relieve the
situation.
This statement was made bv Syd
ney S. Cohen at the conference yes-
terday during the extended discus-
sion over the exhibitor resolution on
buying power. "If instead of closing
theaters, brainpower of the industry
got together to bring into thcatc
5,()()0,()0() or more of the public who
do not now attend picture shows, it
will helj) to keep theaters going an-'
all talk of closing any houses down
will be eliminated," he said.
Clearing a Point
In reporting the full text of
Sydney S. Cohen'j speech be-
fore the conference on Monday,
an erroneous impression was
created through the inadvertent
ommission of one word in a
pertinent phrase. As a result,
Cohen was placed in the posi-
tion of having said:
"It has been my purpose to
bring a discordant note into
these quarrels . . . ."
The corrected statement
read:
"It has not been my purp>ose
to bring a discordant note into
these quarrels . . ."
THE
12
DAILV
Mi
Thursday, October 13, 1927
Parley Patter
By JACK HARROWER
Tired eyes and wan faces testified
yesterday to the night work done by
delegates Tuesday, when major is-
sues to be brought up on the floor
were being put into resolution form.
The fatigue of delegates slowed up
the proceedings.
Suspicious of Delegates;
Exhibitors Challenge All
Quite ayi argument over cutting
films. If affiliated houses do it,
they're ivrong, stated J. Robert
Rubin of M-G-M, insisting exhibi-
tors should not try to be film edi-
tors. "Some of 'em do it better,"
was Charley O'Reilly's rejoinder.
Independent exhibitors are the
"doughboys in the ranks who have
given their life's blood to building
up the business," is Sydney Cohen's
way of putting it.
S.R.O. was the order at the after-
noon sessions a.s fireworks were
looked for on exhibitor resolutions.
And with what tenseness was
awaited the resolution, aiming to
make each theater stand on its own
as a unit of buying power.
Denny Harris, in talking on this
resolution, said he had to get his in-
formation on it from THE FILM
DAILY. They all find "the lil' old
paper," handy in keeping posted. .
Syndey S. Coheyi is taking a most
active part in the sessions, and the
hand he is given indicates he still
has many staunch supporters in ex-
hibitor ranks. Sam Berman, fiery
orator, also is attending, and in a
brief speech yesterday opposed the
attempt to put a time limit on
speeches.
Real regret was expressed when
Charles Picquet, veteran North Caro
lina exhibitor leader, announced h':
had been called home on account of
illness. Col. H. T. Cole of Texas,
was named to the resolutions com-
mittee to, replace him.
Baltimore exhibitors present arc
reported as confident that their labor
difficulties are over. The majority of
siiburban exhibitors in the Maryland
city are running with operators re-
cruited from an independent union.
Schedules shot to pieces these days.
Phil Reisman is doing his regular
duties at night. So is Jimmy Grainger.
Matter of fact, Jimmy has moved
into the Astor in order to be near
the Conference. This is no time
to be traveling in from Rockaway.
Bo(|uet from Commissioner Myers
to Charlie O'Reilly: "I have learned
to respect you, Mr. O'Reillv. for your
complete knowledge of the industry."
I. R. Adams Sells Nebraska House
Nelson, Neb.— I. R. Adams has sold
the Rialto to E. L. Currier, who is
making substantial improvements.
Suspicions that certain exhibitor
delegates in the unaffiliated division
were allied with producer-distributors
or interested in chains in which pro-
ducer-distributors exercised an inter-
est or indirect control led to a chal-
lenge of all accredited representatives
by a special committee of three
formed for this purpose.
Jules Michaels, Upper New York
state exhibitor is chairman, while the
other members are Joseph W. Walsh,
Connecticut and N. B. Bernstein,
California. The roll was called and
each delegate requested to answer
the following questions:
1 — Are you a theater owner?
2 — Are you interested in anv pro-
ducer-distributor owned or operated
theaters?
3 — Has any producer-distributor
owned theater or theaters or has any
producing-distributing organization
any financial interest in your the-
aters?
It was understood generally last
night that as a result of this exami-
nation, the attitude of several dele-
gates at whom the rest of the body
had looked with suspicion, underwent
a decided change.
The official exhibitor delegation is
now as follows:
Albany, N. Y.— Lou Buettner, Opera
House, Cohoes; Meyer Schine, Schine The-
atrical Co., Gloversville.
Atlanta— Sam H. Borisky, Chattanooga,
Tenn.; T. F. Thompson, Palace, Cedartown,
Ga.
Boston — Stanley Sumner University the-
ater, Cambridge; Nathan Yarains, Rialto, Fall
River.
Buffalo, N. Y.— Jules Michaels; A. C. Hay-
man, Niagara Falls.
Charlotte, N, C— Charles W. Picquet, Pine-
hurst; S. S. Stevenson, Henderson.
Chicago— Jack Miller, Chicago Exhibitors'
Assn; Ludwig Siegel, Prairie Garden The-
ater.
Cincinnati — A. G. Hettesheimer; Godfrey
Kot2in, Covington, Ky.
Cleveland — J. J. Harwood. Lexington the-
ater; Henry Lustig, Commodore.
Dallas— Col. H. A. Cole, M.P.T.O. of
Texas; Sam Hefley. Wonderland theaters.
Cameron, Tex.
Denver— E. A. Bishop, Colorado theater;
Max Shubach, Midwest Theaters Corp.
Des Moines— E. P. Smith, Majestic, Fort
Dodge; Harry Weinberg.
Detroit— Glenn Cross, Regent, Garden, Post
and Strand, Battle Creek; James C. Ritter.
Kivola, Detroit.
Kansas Citjf— R. R. Biechele, M.P T O of
Kansas and Missouri; A. F. Baker, Olympic.
Los Angele.s— N. B. Bernstein, M P T O
of Southern California. ' '
de.uTl':p.TTo.'"'^ Rock-Cecil Cupp, presi-
New Havxn— Joseph Shulamn Rivoli, Hart-
ford; Joseph Walsh, Colonial, Hartford.
New Orleans— C. J. Goodwin, Princess
h^f™.P' ^^■' °- L- Suddath, Amuzu Nat-
cnitoches.
New ^ York---J. Arthur Hirsch, Theater
Owners Chamber of Commerce; Harry Such-
man, Theater Owners' Chamber of Commerce.
New Jersey— Joheph M. Seider, Hightown;
Sydney Samuelson, Newton.
Oklahoma City— Fred Pickrel, Murray the
Tul'sa ""'' ^*^'' ^- '^- J°hnson, Orpheum
Omaha-C. E. Williams; H. F. Kennedy,
tiroken Bow. •
niv^^'l''"^'■'''i?,'r^^-T^" P'™''- Colonial, Phoe-
VwVY , .E"'ott J. Goldman, Blue Bird
Philadelphia.
Pittsburgh — Anthony P
Friedberg.
Portland, Ore.— G. T. Woodlaw, Circle.
..,?'■ M°""~°'''=^'' ^='"'' M.P.T.O. of East-
ern Missouri and Southern Illinois; Fred
Wehrenberg, president M.P.T.O. cf Eastern
Missouri and Southern Illinois.
San Francisco— Morris Gallas;
Michaels.
Jim; Nathan
Charles
Seattle— Ray A. Grombacher, Snokane; J
M. Hone, secretary, M.P.T.O. of Washington.
Washington. D. C— J. Louis Rome, Rialto,
Baltimore; Herman Blum, Idle Hour, Balti
more.
Newspaper Opinions
"The Life of Riley"
Warfield, San Francisco
BULLETIN-* • . George Sidney and
Iharlie J(urray are proving the eternal power
nf comcvly by drawing crowded bouses. «■ • *
CALL AND POST—- • • is a hectic thing
while It lasts. There is no let up in the
How of comedy. There are only a few com-
mas here and there where the audience takes
a breath. • • •
CHRONICLE-" • « It is to be hoped
that more and funnier Murray-Sidney com
edies will follow it. Not that "The Life
. * »^ '^" ' funny enough. It's a riot.
EXAMINER-* • • A sort of Abie's Rose
romance is worked into the yarn to give it
the proper windup. The romance isn't much,
but Murray and Sidney are really funny in
spots. • • « ■' -'
NEWS * * * The most generous critic
couldnt call that much of a story, but if
yoii re human enough to like things that
""^ M, ^?," '^"'^'' boisterously, not artistically
you 11 like "The Life of Riley." • • •
_ "Underworld"— Paramount
Granada, San Francisco
the^l;?;^ ^ m'^ post-* • * the unfolding of
penseuntd°he«^"'' '"'""' •'""^ *'>^ ^"^■
in m,, • }^ *'"'''' "loraent— too rare a thing
m many pictures » * » """S.
mances, proves that he can play a bum and
P ay It convincingly. His Ro'^ls Ro^e t
also a performance of merit Lirrv c;^,„„„
co^iedy.''^.' .°^^"" -"'-'^"- s^r^e^ch'S
of^hi^g^T,: ": ".""= P"'^'- "•<- 'his sort
Ue pu"Mic T.,i '"■^' something wrong with
uie^ public. The entire plot lacks plausibility.
%^
SAMUEL ZIERLER
presents'
With a notable cast
headed by
PAT
O'MALLEY
GLADYS
1 HULETTE
9
2
and
ROSEVKRV
THEBY
A story wht rein virtue
vanquishes tetnptarion
PICTURES
CORrORATIONj
SAMUEL Zli^RLER presUenl
N E W • Y O P>- K-
;^€* NEWSPAPER
o/'FILMDOM
ALL THE NEWS
ALLTHE TIME
I;
VOL. XLII No. 12
Friday, October 14, 1927
Price 5 Cents
BLOCK BOOKING IS HIT
Upheavals
M
ANY brains working.
Serious business at hand.
Block booking is out.
Another sales system must come
in. Myers says so. Adamant.
Discuss it? Why? The Trade
Commission has made its ruling.
That's that.
Proponents, opponents didn't
have a chance, yesterday. Talk
about what you like- Block
booking, however, taboo. Will
and must go, says the Chair.
Then turns to other business.
What a Day
Things happened. Thick and fast,
all day long. First on list is curtail-
ment of buying power. Pros and
cons dart back and forth. Unaffili-
ated exhibitors outvoted by ballot.
Up to full Commission now. Num-
bers won't mean everything. Senti-
ment of each group to be sifted.
Block book fills the stage. Weighty
indeed. Distributors sincerely be-
lieve this is the only way. ^Iatter
of opinion. This is sure: the ironing
out process will prove difficult. Now
comes a happy situation. Accord on
treatment of uniform contract.
Straightening out to come from with-
in. Public will be spared the indig-
nity of hearing about claims and
charges hurled from both sides. Si.x
committeemen will apply the cure.
Fine.
Another far-reaching announce-
ment. Commission can't order dis
tributor to divest itself of theaters.
For instance, Paramount keeos its
houses. Also goes ahead with oth-
ers. But look at this. No building
by way of intimidation or coercion of
other theater owners. Protection for
some theaters over other theaters not
in competition with protected houses
is out. Thereby preferential treat-
ment for some mighty big chain
houses ends. Very significant.
Accomplishment
Plenty stirring. But wait until to
day. Block booking provides the
fireworks. A brilliant displav, ton.
K ANN
Commission Can't Order Any
Divestment of Theaters
By MICHAEL L. SIMMONS
The Federal Trade Commission is
without power to order a distribut-
nig firm to divest itself of any the-
ater. Chairman Myers pointed out
yesterday in declaring unworkable the
exhibitor resolution to brand unfair
distributor theater operation. Dis-
tributor theater operation is not in
Itself an unfair practice, he said.
This limitation of the commis-
sion's power was determined by the
upreme Court in the Eastman Kodak
case, when the court held that the
commission is without authority to
force any company to divest itself of
property already acquired.
Because of the court rulii"^ no
provision for divestment of theater
ownership was incorporated in the
cease and desist order issued a--"i
t^aramount. That would have bee:
beyond the power of the commission,
as outlined by the high court.
The commission has no jurisdiction
to prevent a distributor from enter-
ing into competition with exhibitors
unless the element of oppression and
(.Continued on Page 10)
TWIN CITY EXHIBITORS IDISTRIBUTORS RESERVE
MAKE PEACE OEfERING
Minneapolis — Theater owners have
submitted a three year contract with
striking Twin City stagehands, but
they will not make any concession
from their original position. Rejec-
tion of the otier by the unions is
forecast. Musicians and operators
are out in sympathy with the stage-
hands.
The government is seeking to aid
in effecting a reconciliation between
(Continued on Pane 2)
MOVE TO REPEAL EIGHT
EILM LAWIS GAINING
Washittgton Bureau of THE FILM DAILY
Washington — The movement to re-
peal the Federal statute to prohibit-
ing the shipment of fight films in
inter-state commerce is certain to re-
sult in the introduction of a repeal
measure when Congress convenes.
The inadequacy of the existing law
as demonstrated by the manner in
whinh exhibitors in many sections
(Continued on Page 2)
SALES CONTROL RIGHT
"Distributors like manufacturers,
have the right to chose whom they
will sell their merchandise. I claim
we do not have to call on six or
seven men before we can determine
to whom we are going to sell a pic-
ture. I know of cases where an ex-
hibitor refused to buy product be-
cause he did not like the man who
was selling it. I believe we have the
right to pick the accounts to whom
we are going to sell our merchan-
dise."
Sydney E. Kent, speaking on be-
half of the distributors' division, made
{Continued on Page 10)
ACCORD ON CONTRACT;
REVISES IN PRIVATE
Washing of a lot of "dirty linen"
in newspapers throughout the coun-
try was averted yesterdaj- when, by
compromise, it was determined to
take two important matter.s — those
dealing with arbitration and the uni-
form contract — out of the Trade
Practice Conference and reach a so-
(Continued on Page 9)
Trade Commission Seeks
For New Sales Methods,
Parley Hears
By CHARLES F. HYNES
With the government's stand
against block booking and its
recognition of distributor the-
ater operation as legal, unless
unfair methods are employed,
clearly outlined the Federal
Trade Practice Conference to-
day will undertake to suggest
a new method for the distribu-
tion of films and to point out
specific instances where distrib-
utor theater operation is unfair.
In tackling this program, the
conference is working on orders
from Chairman Myers, who yes-
terday made clear the commis-
sion's attitude, refusing to per-
(Continued on Page 8)
Conferences
Behind closed doors this
morning, a conference fraught
with great importance will be
held. Acting upon Commis-
sioner Myers' orders, exhibitors
and distributors will meet to
supplant block booking with a
new selling method. It will be
a conference of many difficulties.
Representing distributors will
be: James R. Grainger, (Fox);
Felix Feist, (M-G-M); J. I.
Schnitzer, (FBO) ; Lou Metz-
ger, (Universal) and Clifford
B. Hawley of First National
who wiU serve more as banker
and observer than distribution
executive.
The exhibitor group will be
represented by Charles L. O'-
Reilly, (New York); R. R.
Biechele, (Missouri) ; Jack Mil-
ler, (Illinois); B. Bernstein,
(California) and Nathan Yam-
ins, (Massachusetts).
THE
■e&^
PAILV
Friday, October 14, 1527
9ffKEWSPAP£B
•/'FILHDOH i
»D)«liSf«
jALlTHE HEWS
Ullthe time
Vjl.XLIINt.l2 Friday. Octeber 14, 1927 PrieeSCants
JIHN W. ALICOATE
Publishar
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
lecond class matter May 21, 1918, at the
post-office at New York. N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; i months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filraday,
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel: 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London. W. I. Ber-
lin— Lichtbildbuebne, Friedrichstrasse, 225.
Financial
Loew's, Inc. was /the Ijig gun yesterday,
shooting ahead iyi on a turn-over of 38,600
shares. Both Fox stocks and Eastman gained
over a point each.
High
Low
Close
SalM
*t Am. Seat. Vtc . .
47
♦fAm. Seat. Pfd...
....
....
48
. . . •
Balaban & Katz . .
....
....
60%
....
♦Bal. & Katz Vtc
....
73 H
....
Eastman Kodak . .
169
1673/4
lb8%
1,000
*tFilm Inspection .
....
5
....
*First Nat'l Pfd..
100
....
Fox Film "A"..
b&y^
6654
68 Vi
2,300
tFox Theaters "A"
19
17/i
19
4,300
*Intern'l Project.
. . • .
10
Loew's, Inc
60/2
57
60M
38,600
ttLoew's, 6s 41ww
106
105 '/«
105/2
141
ttLoew's,6s41x-war
lOOM
lOOK
lOOH
11
*M-G-M Pfd. ...
....
24J4
*M. P. Cap. Corp.
7J4
*Pathe Exchange
5
tPathe Exch. "A"
23
22%
22%
i,io6
*ttPathe Exch. 7s37
93 /.
Paramount F-P . .
109?-^
10844
109%
10,766
Paramount Pfd. .
120?/8
120%
1207-8
200
ttPar.Bway.5Kjs51
lom
101^
101 ;4
10
♦♦Roxy "A"
35
32
....
**Roxy Units . . .
38
.55
**Roxy Common .
10
8
....
Skouras Bros. . . .
40
40
40
Stan. Co. of Am.
6454
64
64^
tTrans-Lux Screen 3J4
33/4
iy^
1,666
*tUniv. Pictures.
30
....
Univ. Pict. Pfd.
98 M
ys'i
98%
10
tWarner Bros. . .
ISK
15>/«
15%
200
Warner Bros. "A"
267/8
24
and
2(.%
Asked
1,800
•Last Prices Quoted
♦•Bid
(Over
the Counter)
tCurb Market
ttBo
nd Market
is listed c
NOTE: Balab?.n & Kats
n the
Chicago Board; Skouras
on the St.
Louis
Stock Exchange and Stanley in
Philadelphia.
Denver Orpheum to Show Pictures
Denver — In line with the poHcy
being inaugurated in all theaters of
the circuit, the Orpheum will soon
add a feature film to the vaudeville,
the new policy to go into effect some
time in November.
lllu>tratiQg for Migazlne? iditlej,
Animatecj Leaderj ^.Trailer?. ►
Technical, Indu5triaU Educational
Animation, F'A'A' DAHME!!'
Titles -
txPtRT PHOTOORAPHY
I45WEST45 5TN.Y.CITY
TEL, BRYANT 67.96 .
Move to Repeal Fight
Film Law is Gaining
{Continued from Page 1)
of the country have shown the pic-
tures of the Tunney-Dempsey fight
has made an impression here.
Professional reformers are prim-
ing themselves to resist the efforts at
repeal. The Methodist Board of
Temperance will probably lead the
opposition.
Insufficient Evidence in
Wyoming Results in Dismissal
Casper, Wyo. — E. J. Schulte, local
exhibitor; Bruce Ritchie, owner of
the Tunney-Dempsey fight films and
Tom Boyie, cameraman have been
dismissed for alleged violation of the
Federal law regarding shipment of
fight films by U. S. Commissioner
Weir because of insufficient evidence.
Now that the action has been thrown
out, exhibition of the pictures will
probably be resumed.
Drop Rickard; Charge Others
San Francisco — U. S. Commission-
er Krull has dropped the complaint
against Tex Rickard for transporta-
tion of the Tunney-Dempsey fight
films from Chicago into the state of
California and has filed complaints
against William Cullen, theater man-
ager; H. W. Burke, Harry Burke and
J. J. Moore. A hearing is scheduled
for Oct. 21.
To Press Enforcement
Washington Bureau of THE FILM DAILY
Washington — The Department of
Justice is squarely behind Federa.
district attorneys in enforcing; the
fight films law. Attorney Genera
Sargent states that generally the law
is being enforced, although it is true
evasions are made through subter-
fuge.
Mortgage on Park Plaza
A first mortgage loan of $400,000
at 6 per cent, for five years has been
placed on the Park Plaza, at Tre-
mon and University Aves. The the-
ater is under lease to Universal. The
financing was arranged by Samuel
Kronsky, Inc., for the Macmont
Holding Co.
Dryden With Syd Chaplin
London— Wheeler Dryden is assist
mg in the production of "A Little Bit
of Fluff" starring Sydney Chaplin
at the British International Pictures'
studio near Elstree.
LABORATORY MAN
Available
Within the next few days a man
whose twenty years experience qual-
ifies him to handle any work con-
nected with a laboratory will be
available for executive or any other
position with a reliable company.
Write Box M 368, c/o Film Daily,
1650 Broadway. New York City.
STOCK PROGRAMS
PROGRAM COVERS
For
Moving Picture Houses
Joseph Hoover & Sons Company
M.rket .„d 49th St... Philadelphi«. P..
SAMUEL GOLDWYN NOW
OWN[R-MEMBEROfU.A.
By unanimous vote, Samuel Gold-
wyn has been elected an owner-mem-
ber of United Artists Corp. by the
seven other owner-members, the elec-
tion taking place a few hours prior
to the departure for England, Wed-
nesday night of Joseph M. Schenck,
president of the corporation.
In addition to Goldwyn. the own-
er-members are the four founders,
Mary Pickford, Charles Chaplin.
Douglas Fairbanks and David W.
Griffith; and Norma Talmadge,
Gloria Swanson and Schenck.
Two years ago, following produc-
tion of "Stella Dallas," Goldwyn be-
came a producer for United. Since
joining the company, Goldwyn ha.-^
released five: three Colman-Banky
vehicles, "The Winning of Barbara
Worth," "The Night of Love," and
"The Magic Flame"; and the Henry
King productions, "Stella Dallas" and
"Partners Again".
Twin City Exhibitors
Make Peace Offering
(.Continued from Page 1)
the theaters and workers, in the
breach which has widened since
bombing of the Logan here and the
Forest, St. Paul. The Paramount
exchange, also was the target of a
bomber. Fred Keightly, commission-
er of conciliation of the Dept. of
Labor, is here seeking a settlement
of the controversy.
Felt Bros, Building in Philly
Philadelphia — Felt Bros, are build-
ing the Roxy, formerly known as the
Levering, at the southeast corner of
Leverington and Ridge Aves., Rox-
borough. Drawings have been pre-
pared by the Ballinger Co. It will
seat over 2,000.
Paramount Adopts Cue Sheets
Paramount exchanges have been
supplied with Thematic Music Cue
Sheets which have been prepared for
the 36 Paramount-Christie comedies
on the new program.
I. E. CHADWICK and
JAMES ORMONT produce
released by
FIRST DIVISION DISTRIBUTORS
INC.
Harris Reception Stresses
New A.M.P.A. Program
Emphasis that the organization
will make this year the most ambi-
tious in the history of the A.M.P.A.,
as promised by Bruce Gallup, newly-
elected president, was given at yes-
terday's luncheon, which developed
into an international affair with Sam
Harris, editor of "Cinema," London,
as guest. He urged welding of clos-
er bonds between the Anglo-Saxon
nations in the film industry. Will
Hays responded to the address. Carl
Laemmle and F. W. Thring of Aus-
tralia also were guests. It was one
of the best gatherings the association
has had in months, with a represen-
tative turnout.
Wynne-Jones Back
Frederick Wynne-Jones, American
representative of Ufa, is back in New
York from a trip to Berlin.
Call
WAFILMS, Inc.
Walter A. Futter, Pres.
for
Library Stock Scenes
New York Hollywood
130 W. 46th St. 861 Seward St.
Bryant 8181 Gladstone 6115
!
EDITOR CUTTER
DIRECTOR
Elmer J. McGovern
no W. 48th St Bry. 9400
New York
THE
CORIIU
THANKS UNCLE]
SAM-yoUOUGHTJ
rO LOOK OVER the'
NBW LINB'UP'
we THJNK ITS
OUR BEST VET
I WANT TO TAKE THiS OPPOR-
TUNITY IN BEHALF Of THE AMERICAN
PEOPLE TO THANK METROGOLDWVN
MAVER POR THESINCERITV ANDfN
THUS/ASM WHICH VOU BROUGHT TO
THE MOTION PICTURE INDUSTRY.
GOOD PICTURES MAKE FOR HAPPI-
ER CITIZENS. ALL COMPANIES
HAVE BEBN SPURRED ON BY
YOUR EXAMPLE, YOUNG BLOOD
BUILT AMERICA TOO /
THE BIG CONFERENCE of
EXHIBITORS - '
PRODUCERS-
DISTRIBUTORS
THE BIG PARADE
RIGHT NOW IS
BREAKING MORE
RECORDS THAN
ANY PICTURE
IN HISTORY
DAILY
Friday, October 14, 1927
WIRE NEWS FROM COAST LOTS
Tiffany Set for Yearns Schedule
SPEED IS KEYNOTE AT ALL STUDIOS-DE MILLE STAGE WEARING
COMPLETION-HOLLYWOOD HAPPENINGS REPORTED BY TELEGRAPH
fIVE DIRECTORS NOW
UNDER CONTRACT
Tiffany Productions is all set for
a big production schedule for the
coming year with five directors under
contract and as many scenarists to
handle the 24 features on the pro-
gram.
The directors are Phil Rosen, Mar-
cel De Sano, George Archainbaud,
Louis J. Gasnier and King Baggott.
The writers signed for the scenario
department are Olga Printlau, Gert-
rude Orr, Peter Milne, Frances Hy-
land and John Francis Natteford.
George Archainbaud is now en-
gaged in directing "Night Life," a
Viennese story by Albert Shelby Le-
vine with AHce Day, John Harron,
Eddie Gribbon and Walter Heirs in
the leading roles.
Speed is Keynote
Abe Carlos and Talmadge
Settle Their Differences
Los Angeles— Settlement out of
court has been effected between Rich-
ard Talmadge and Carlos Prod, in
their suit and counter suit in the Su-
perior Court. By virtue of the agree-
ment, Talmadge has secured com-
plete release from Carlos Productions
and is free lancing. Abe Carlos, L.
A. Young of Dertoit and M. H. Hoff-
man were signers of the agreement.
The Talmadge case had gone to trial
with testimony being taken when the
settlement was arranged.
Speed is the order of the day at the studios. This is
the highlight of the economy program, whose effectiveness
is being felt in all quarters. With but few exceptions, all
companies are ahead of schedule. Production has been cut
by one-third, in the last six months, and the swift pace is
making itself felt on the budget sheets.
"Quickies" have taken on a new dignity since the
larger producers have determined to emulate "poverty
row," through production of pictures as economically as
possible without impairing quality. Ten days is not sensa-
tional shooting time on a picture, any more, where any-
thing under 20 days was regarded as sensational.
The big thing is that careful planning of pictures now
is done in advance of shooting. This eliminates waste foot-
age, keeps the entire payroll working on schedule, and
averts friction.
A Little
from '*Lots"
By RALPH WILK
Seller Completing "Wolf Fangs"
Lew Seller is completing "Wolf
Fangs," featuring Thunder, dog star.
for Fox schedule. Charles Morton
and Caryl Lincoln have leading roles.
De Mille Studio Stage
Is Nearing Completion
Culver City — Completion of the De
Mille studio stage is fast approaching
as the work is being rushed on the
$400,000 project designed to be the
largest film stage in the world.
What is claimed to be the largest
motor generator set ever built for
a studio is now under construction
in the East. It will be delivered and
placed in the new stage within the
next ninety days. Another feature of
the studio is the record overhead
clearance of forty feet, which will
make possible the building of the
largest interior sets ever constructed,
it is claimed by A. G. Volck, assistant
general manager.
Columbia Has Signed
John Bowers for Special
Columbia has signed John Bowers
for the lead in one of the company's
eight specials scheduled for the com-
ing season. Bowers appeared in one
of Columbia's recent productions,
"For Ladies Only."
Conway Titling "Flaming Youths"
Jack Conway is titling "Two Flam-
ing Youths" for Paramount starring
Lew Fields.
"Free and Easy" in Production
James Hall has the lead opposite
Madge Bellamy in "Free and Easy"
now in production under direction of
Arthur Rosson for Fox.
Complete "Grandmother Bernie"
John Ford has finished direction on
"Grandmother Bernie Learns Her
Letters" for Fox. Margaret Mann,
James Hall, June Collyer and Earle
Fox are in the cast.
Tyler Brooke Starts Third
Tyler Brooke has started work on
his third picture as Van Bibber in
"Hot House Hazel" which is being
directed by Orville O. Dull.
Paramount Denies Bancroft Break
Paramount denies it is experiencing
trouble with George Bancroft, as re-
ported. Work on "Honky Tonk,"
Bancroft's first starring vehicle starts
shortly.
Chaney, Compson in "The Big City"
Lon Chaney and Betty Compson
cast for "The Big City" will be seen
together for the first time since they
appeared in "The Miracle Man,"
which started both on the road to
fame. This is an original by Tod
Browning wlxich he will direct.
Chaney plavs the role of a gangster,
and Betty Compson is his girl. Mar-
celine Day also is in the cast.
Switch Comedy Assignment
George K. Arthur and Karl Dane
will next apnear in a comedy of cir-
cus life for M-G-M instead of "Olga
from the Volga" as nreviouslv an-
nounced. Edward Sedcwick will di-
rect.
McMahon Directing Publicity
Henry McMahon assumed the post
of Coast director for Pathe, succeed-
ing Barrett Kiesling.
De Sano Writing Original
Marcel De Sano is writing an orig-
inal titled "My Woman," and produc-
tion will start Nov. 15. This will be
the first of a series he will prepare.
"Third Party" for La Plante
James Gruen is writing a story
based on Mark Swan's "Third Party"
for Laura La Plante.
Beatrice Van Writing Scripts
Beatrice Van is writing a script on
Owen Davis' story, "Cupid at Vas-
sar.
Lillian Gilmore Has Lead
Lillian Gilmore plavs the feminine
lead in "The Get-Away Kid," star-
ring Bob Curwood, which Bruce
Mitchell is directing for Universal.
Flynn Directs Buck Jones
Ray Flynn is directing "Blood Will
Tell" starring Buck Jones for Fox.
Hollywood
„OTREET OF SIN", "Beau Sa-
O breur", "Now We're in the Air"
and "She's a Sheik" will be among
the pictures screened at the conven-
ion of Paramount district and branch
managers at Chicago Oct. 29. Sales
plans for the spring "block" of pic-
tures will be discussed.
* * if
Garrett Fort, scenarist, who
dramatized "Jamegan" with Jim
Tully, will leave for New York next
month to see the play produced.
* * *
By the way, we tried to buy a copy
of "The Circus Parade", at the Chi-
cago Union depot, but without suc-
cess. We found that the Tully book
was very much in demand. On a
visit to Chicago, Tully had auto-
graphed several books at the depot
bookstore. As a young man, Jim
never visited railroad stations, prefer-
ring the yards and "sidedoor Pull-
mans".
* * *
Our Passing Show: Peppy
Dave Ballou covering oodles
of space at FBO; Hal Sint-
zenich leaving the Fox
studio; Russell Mathews dis-
cussing Coast football.
* * 4
Nick Musuraca, former eastern
cameraman, is keeping busy at FBO.
He started with Vitagraph, in Brook-
lyn.
* * *
Jimmy Diamond is another
former New York cinematog-
rapher, whose services always
are in demand. He has photo-
graphed Johnny Hines, Monty
Banks and other stars.
* * *
William Francis Dugan, who wrote
"The Virgin Man", which created a
furore in New York, is a familiar
figure at the studios.
* * *
Charlie Ross, whose elec-
trical supplies help to keep
New York shining, is en route
home after studying studio
lighting conditions here.
* * *
Harry Glickman has returned from
New York and he and his partner,
Eddie Horn, are preparing for the
opening of their own laboratory
building. The boys made Tremont
well known in the East and expect
to be kept very busy on the Coast.
If you don't keep up with production you don't keep up with anything
fitta applaud /^(^i^jj^
SAMUEL ZIERLER presents
Pauline Frederick
m
THE NEST
Directed by Will Nigh
From the play by Paul Geraldy
Cast:
Pauline Frederick,
Holmes Heibert,
Thomas Holcing,
Ruth Dwyir,
Reginald Shefheld,
Jean Acker
and
Wilfred Lucas
Scenario by Chas. N. Whittaker
' ^<^ t ur e
^etvi
MOTION PICTURES TODAY
October 8, 1927
"THE NEST" IS SPLENDID
A very unusual picture is "The Nest" because of the
intelligence with which it is handled and the excellence
of all the players, led by the star, swerved by the director
with the avoidance of the stupid and the performance
of the excellent. We suggest to all exhibitors that they
get back of this picture and play it heavily on its merits.
Our congratulations to Samuel Zierler!
A. J.
Clever /? ^^^ NeSt ^
rW^^'^-e'/by'g? ^/ Stage Su.
rl'"^ of paJl"'!, "'««>« fiat w ''.^'»itb)
WnrmmT
HARRISON_S^i^POKTS
October 8,
"The Nest" — with Pauline Frederick
'{Excellent-Regional, Sept. 25; 7,393 ft.; 85 to 105 win.)
Not since "Madame X" has Miss Pauline Frederick
•"Tioeared-in so nowerful a drama.
irmTTTTTiTmTrmr
SAMUEL ZIERLER presents
Broad^way
Madness
Cast: Marguerite de la Mctte, Donald Keith, Betty Hilburn,
Margaret Cloud, George Cov*l, Louis Payne, Robert Dudley,
Orral Humphreys, and Thomas Ricketts.
dv^^^.^t'^-^""
Digg^''
Stnv
ib^
p\a5-
iftM.
PlCTUFWsCoiB»Q|^
SAMUEL ZlERJLER president ^
NEWTORKOrr
ii/^ARL LAEMMLE-Merchant!" says William A. Jol
V^ Mr. Johnston! MERCHANT— that's the word. You said
MERCHANDISING/' That's the truth. And that expresses
CHANT for twenty-two years. And a MERCHANDISE thinkeii
His eyes and ears on the public. His hatreds: Fluff and Bunk.i
CONSUMER wants! Make your DEALER a PROHT every timej
and the Kelly s** a great example of MERCHANDISING? Eighti
the Canary ** another? You said it! Isn't that "Big Qun\i
SEATS, another example of MERCHANDISING? Yessir! And|(
THE PUBLIC! That's MERCHANDISING. That's Carl
know it. They may switch from "one" to the "other".
That makes PROFITS. Years ago— last year— this yearl'
a
ton editorially in the Motion Picture News. You said it,
again— "The salvation of this industry will be efficient
rl Laemmle. MERCHANT! He has been a picture MER-
d do-er for years before that. Has his feet on the ground.
is hobby: "Give the EXHIBITOR the MERCHANDISE the
and you are MERCHANDISING!" Wasn't "The Cohens
ousand exhibitors shout, "YOU BET!" Isn't "THe Cat and
foup/* built from the ground up by showmen to SELL
ose **Super'Shorts** - each with a definite SALES ANGLE TO
.kemmle. All his life. That's Universal. Exhibitors
:Ut never from Universal! They get MERCHANDISE.
YEAR IN AND YEAR OUT!
THE
Friday, October 14, 1927
<(
Get Together^' is Edict of Myers
Commission Seeks
New Sales Method
(Continued from Page 1)
mit merits or demerits of block
booking to be argned, stating
that distributor theater opera-
tion is not of itself unfair unless
oppression is resorted to.
Today's meeting also will have
under consideration exhibitor resolu-
tion to brand unfair the granting to
any theater of protection over any
other theater with which it is not in
competition. This was postponed
yesterday with the chair observing:
"We are getting to the point where
we cannot continue to pass business."
Chairman Myers' stand on the two
issues came as the highlight of a day
marked by bickering, a fight on ex-
hibitors' effort to curb chain buying
power and establishment of an arbi-
tration committee to consider amend-
ments to the uniform contract and
arbitration system. It was marked,
also, by another warning from the
chair, ordering exhibitors and distrib-
utors to get together to prevent the
conference from being a failure.
His warning followed the debate
on the resolution branding block
booking unfair, which he ordered
back to the joint committee with the
declaration that the whole industry
should remedy weaknesses "and ar-
rive at some one fair method of mar-
keting".
Shutting ofi debate on the merits
and demerits of block booking, the
chairman stated there was nothing
to be gained by arguing the status
quo of the practice which already has
been branded unfair by the commis-
sion.
The Real Question
The question is if the conference
can frame "a fair, workable agree-
ment in harmony with the principles
laid down by the commission" in the
Paramount case, the chairman de-
clared.
If there is going to be the rigid
insistence by distributors of 100 per
cent retention of block booking, and
by exhibitors of an entire individual
system of selection, and the confer-
ence breaks up with no new method
of marketing devised, the commis-
sion will feel that the meetings have
not accomplished much, he continued
stating "It is up to you to get to-
gether and work".
"There is the ability in this room
to settle the question," Chairman
Myers declared, in stating he did not
believe an impasse had been reached,
after exhibitors had rejected dis-
tributors' ofTer to agree to permit
justified cancellations of certain pic-
tures, with the declaration, through
S. R. Kent, that they could go no
further on the question of block
booking. The chair ordered the
committee to draft "something new
and more acceptable to all."
Distributors had offered to release
exhibitors, if arbitration boards ap-
proved complaints, from obligation to
play any picture to which the public
objected because of immorality or of-
fense to any race or creed.
In commenting on the resolution
which seeks to halt distributor the-
ater operation, Chairman Myers
called attention to the fact that the
commission, under the Supreme
Court decision in the Eastman case,
has no authority to order divestment
of property, and recognizes that dis-
tributor theater operation, of itself,
is not an unfair practice. He, there-
fore, suggested that exhibitors draft
a new resolution aimed at specific
abuses alleged.
On Resolution 3 Again
The conference started about one
hour behind schedule time. Uncom-
pleted business of yesterday was
taken up. This, of course, meant the
resumption of the fight against E.x-
hibitor Resolution Three by which
the unaffiliated exhibitor desires to
check the buying power of affiliated
or producer-distributor theaters and
to secure for the type of house the
former represents a chance to secure
first runs in an open, competitive
market.
Fred Desberg of Loew's Ohio The-
aters, Inc. and a member of the af-
filiated group sought more time for
his section in order to consider the
text. Commissioner Myers, who
yesterday informed the conference
that more speed must be exercised
in the disposition of the resolutions
submitted said:
"I don't want the conference to
develop into a talking affair. I don't
feel justified in taking any more re-
cesses or in further interrupting the
steady progress of business here to
enable one of the four groups rep-
resented to study a particular reso-
lution."
Desberg, having been overruled, R.
F. Woodhull proceeded with the
reading of the Exhibitor Resolution
Three which had been revised in
night session. Thus was the begin-
ning a long, argumentative session on
the scope of the resolution, its pur-
pose and its effect upon each group.
Harold B. Franklin, speaking for
the affiliated group and West Coast
Theaters, went on record in opposi-
tion to the resolution. "Nothing has
been brought about by chain buy-
ing," he said, "to prevent independent
exhibitors from continuing to get a
definite flow of good pictures under
the policies under which they are
now operating. Most of their the-
aters are not playing first runs. They
are playing second, third, fourth and
fifth runs".
*'I represent a circuit wiiich operates over
200 theaters. Let ino say that .it no time
has our circuit received preferred treatment
either as to price or any other consideration.
Any consideration we have received was be-
cause of the volume of business we are able
to Rive. In some instances, we have not
been able to get pictures either because our
competitors were able to pay more, or because
the other exhibitor was an old established
account, or perhaps because he had a bet-
ter theater than ours".
Rebuttal was made by Leo Brecher.
Al Lichtman then took up the cud-
•els on behalf of the distributors.
Then S. R. Kent, likewise spokesniar
on this occasion for the distributor
body, voiced the belief of distributor
that they are privileged to exercise
a choice of the customer thev sell.
This was the practice culled from
general business codes which Com-
missioner My-ers cited prior to the
adjournment of the previous day's
session.
A clearer definition of certain
phrases in the resolution were sought
by Desberg who said such clarifica-
tion was absolutely necessary from
the angle of the affiliated theater
owner.
A newcomer to the conference ap-
peared in the person of E. A. Schil-
ler, in charge of general theater on
erations for the Loew circuit. He
brought forth a "prepared text on
exactly what an affiliated theater
meant. He said:
"It has been the impression of several of
the gentlemen of the several groups of the
affiliated theaters that it is thought that af-
filiated theaters are a unit, which is not so.
In the body of affiliated theaters represented
here, there are chains owned by the • West
Coast company, the Universal company, the
Loew company, Publix, Stanley, Fox, United
Artists, Lubliner and Trinz, Balaban and
Katz, Orpheum, Griffith Amusement Co.,
Saenger Amusement Co., Richards and Nace,
Butterfield and others. As concerns the buy-
ing of pictures, Loew's for example, has ab
■jolutely nothing in common with Universal,
Publix or any other unit of the several af-
iliated theaters. We buy independently for
our circuit the same as every individual or
group of independent exhibitors buy. We do
not in buying pictures make the statement
that you cannot sell us pictures for Pitts-
burgh— and I merely use Pittsburgh as an
illustration — if you do not sell us pictures
for Squeedunk".
Cast Votes
Following further discussion during
which Joseph Dondis. Rockland,
Me. exhibitor and Nathan Yamins,
Fall River, Mass. theater owner
launched into complaints against
Paramount, M-G-M and First Nat'l
in New England, the chair ordered
a vote on Exhibitor Resolution
Three. The -producer — ou-^ acting
first, voted against it, casting 31
votes in the nen^ative. Five delegates
were- absent. The distributor group,
to a man, voted against the resolu-
tion, the record showing 13 votes
while 12 delegates were absent. The
affiliated exhibitors, 43 stronfT voted
negatively. Thirteen delegates failed
to answer the roll call. The unaf-
filiated exhibitors desired to vote af-
firmatively as a body, but the chair
ruled otherwise. The count here was
43 for the measure, while 13 absen-
tees were recorded. Thus, 88 votes
were cast against the resolution and
43 for it while 45 delegates lost their
votes hv failure to make an appear-
ance. The numerical preponderance
of votes against the measure does not
necessarily mean its rejection bv the
commission. Myers has pointed out
that the sentiment of each group will
lave an important bearing on the final
decision.
Block booking was the issue of the
afternoon session, proving that it is
the big issue of the conference. The
chairman served notice on the gath-
ering that the question was not to be
discussed on its merits or demerits,
but, instead, talk be confined to the
exhibitor resolution, providing for
selective buying, or some other new
system which might be suggested.
Fred Desberg, Cleveland, of the
affiliated exhibitors, spoke in favor
of block booking, and said individual
sales would eliminate the $5 and $10
accounts. He was asked by the chair
if he had any new method to sug-
gest, and he said he had none. He
concluded with declaration that bring-
ing back of the open market "will
practically ruin my business."
"Bearding down" to speed action.
Chairman Myers declared there was
nothing to be gained from a discus-
sion of block booking, as the com-
mission already has decided it is un-
fair, and called the conference to see
if some new selling method could not
be suggested.
Told Not to Argue
H. M. Richey, Michigan, was next
speaker, and he, too, was told not to
argue on block booking, after he had
outlined the evils he declared block'
booking caused. He claimed that the
practice <:ame in to effect generally
in 1924 when he said coercive meth-
ods were adopted. Despite produc-
tion economies, rentals are 25 per
cent higher this year than last, he al-
leged. Exhibitors want to be fair,
but they do not want to be forced to
absorb all the loss entailed by poor
pictures, he said, adding they were
willing to shoulder their burden on
a 50-50 basis. The proposed new svs-
tem, he said, would not alter the
present basis of negotiations for
product, but would provide the cure
sought.
S. R. Kent, distributor sookesman,
declared producers have the right to
sell en bloc if thev are willing to
stand by their losses in "selling that
way." Kent was quickly halted bv
he chairman who stated that it would
be very unbecoming for him as a
member of the commission, to hear a
rearguing of the block booking case,
The chairman then censured exhibi-
tors and distributors for the sha"^
division of interest, which he said
precluded accomplishment. He said
the problem was the industry's, not
an individual one. Because of the
broad public interest in the question
he accepted the assignment as con-
ference chairman, M"ers continued.
He thought it would be "verv worth-
while," if the several branches of the
industry could work out some meth-
od in keeninp with the commission's
order in the Paramount case. Read-
ing of a newspaper editorial was ord-
ered by the chair, to show the ntib-
lic's interest in the conference. The
editorial quoted an exhibitor agair-^t
block booking, and dwelt on the pub-
THE
Friday, October 14, 1927
■sta
DAILV
lie's side of the case.
He then warned that if the riijid
nsistence of their wishes bv the dis-
tributor and exhibitor groups led to
failure to provide a supRested new
method of marketing pictures, he
would feel it hadn't accomplished
very much.
No System Suggested
Producers have no new method to
suggest for they could not agree
among themselves on any new sys-
tem, Kent declared stating the pub-
lic has a misconception of block
booking and that they would get the
poor pictures as well as the good,
under any sales method. He said
distributors are willing to agree to
permit cancellation of any picture the
public protests against for immoral,
racial or religious reason, if the com-
plaint is upheld by the arbitration
board of the zone. Distributors be-
lieve the system the best and haven't
found a substitute, he said.
Kent was asked by Leo Brecher.
if all distributors concurred. United
.\rtists, it was stated, did not, and
Al Lichtman explained that the com-
pany sold its pictures individually,
except where exhibitors desired to
buy a group of pictures.
The chair then declared that there
was the ability in the room to draft
a new, workable svstem, acceptable
to all.
"A little give and take is needed
so all can march together," he de-
clared. "You will not lack opportun-
ity to get together while I am here."
With the matter, thus ordered
back to committee, exhibitors pre-
sented their resolution to junk the
uniform contract. C. C. Pettijohn,
head of Film Boards of Trade, pro-
posed a substitute resolution to form
a committee of six to arbitrate amend-
ments to the contract and to the ar-
bitration system, with Chief Justice
Taft to be asked to name a seventh
arbitrator in event of deadlock.
Motives Questioned
Sidney PfeiflFer, representing Buf-
falo exhibitors, questioned the mo-
tives of distributors, which led to
a brief displav of fire works, quickly
extinguished by other exhibitors. On
demand of Pettijohn, the question
was voted upon and passed, but not
before the chair, commenting on the
search for a joker, observed that the
conference was composed of presum-
ably intelligent men who could "un-
derstand the English language."
Consideration of the resolution
which seeks to prohibit distributor
theater operation, followed, with the
chairman stating such oneration iy
legal, except where unfair methods
are resorted to. The subject was laid
over for consideration today.
Showing by a distributor of a
signed contract application to another
exhibitor to obtain higher prices or
bv an exhibitor to a distributor to
obtain lower prices was branded un-
fair. Other distributor resolutions
passed were outlawing of allocating
by exhibitors of the various com-
panies' product they will but, and the
changing of titles and cutting of
film. These are Resolutions Nos. 11,
16 and 17.
Parley Patter
By JACK HARROWER
CHAIRMAN Myers, mild-mannered
and deferential, showed in the
last two days he can be hardboiled
as the occasion warrants. The way
he "bears down" on occasion, shows
he is a real diplomat.
H. M. Rickey got a real break yes-
terday. For a long time he has been
gathering data mi block booking.
Yesterday he had a chance to tell
the conference about it — that is,
until Commissioner Myers told him
it ivasn't necessary to -prove the case,
since the Comm,ission was already in
accord.
Williard C. Patterson, Universal
theater chief in the Southeast, wanted
to know how much film was sold at
the conference. Knew it was plenty,
but said, exact figures were hard to
get.
When the roll call on Exhibitor
Resolution Three was called, one of
the surprises ivas the number of de-
legates mustered by the affiliated ex-
hibitor faction.
Accord on Contract;
Revises in Private
(Continued from Paqe 1)
lution by conferences within the in-
dustry. A committee of six repre-
senting both sides will handle the
situation.
Exhibitor Resolution Six which, in
its original form, declared the con-
tract an unfair trade practice. In an
effort to prevent its introduction on
the floor of the conference where bit-
ter debate certain to ensue would
have brought to light, and therefor-
into print, many charges and counter-
charges of bad faith, Havs aopmnc'i-
ed the resolutions committee of the
exhibitor division and suggested a
course of nrocedure by conference.
James R. Grainger of Fox and
Charles C. Pettijohn. acting for Havq
then met Josenh M. Seider, J. Ar-
thur Hirsch. Tames C. Ritter and
Charles L. O'Reilly and discussed a
nlan for revising arbitration and the
contract on a basis of less letra!
nhraseologv but more business sense
Later Grainger and Pettijohn met the
resolutions committee of the exhibitor
division and from it develoned a joint
resolution, known as Exhibitor Reso-
lution Four. It provides for the an-
pointment of a committee of six. three
exhibitor renresentative sand threr
p-oducer-distributor representatives to
make necessary changes. Three af-
filiated exhibitors will advise, but nnt
vote. In the event of disaereement
a seventh member is to be chosen In-
all six members and if such a pro-
cedure then fails the chief justice of
thp V. S. Supreme Court will be
asked to appoint a seventh.
The revised contract is to be -eadv
and oDPrativp for all contracts inv>lv-
ing 1028-1020 releases.
Jiuk Miller, Chicago, scored "petty
bickering," after the "jam" on Sid-
ney Pfeiffcr's insinuation that there
was a joker in the Pettijohn-Giain-
ger resolution on the xiniform con-
tract.
Everyone can rest now. Denny
Harris has found a place at last. Un-
affiliated exhibitors didn't want him.
Claimed he was affiliated with Keith
in Pittsburgh. So Denny turned from
his first love to the affiliated group.
There he now reposes, a haven found
at last.
For the first time yesterday
Arthur Hirsch bolted. It was when
Pete Woodhull in a tired voice asked
ivhat the pleasure of the exhibitor
body was regarding today's meeting
hour. Fred Wehrenberg of St. Louis
said eight o'clock. Arthur said
"Without me". Vm slated for sleep
first, conference later".
Sidney Samuelson indulged in
higher mathematics yesterday and
figured the exhibitor resolutions com-
mittee had been working from eigh-
teen to twenty hours a day since the
conference opened. There's nothing
exclusive about that. We know plenty
of others who have, too.
Fred Desberg has been trying to
figure out all week if he could take
the jump to Cleveland Friday night
and see how his Loew's Ohio The-
aters are doing. The chair, however,
indicated that there will be a session
Saturday. Now Fred's in a quand-
ary.
"You ought to get together often,
it should be good for you," Chair-
man Myers told the conference ad-
dressing himself to the industry's
several branches.
PATHE NEWS
"IS ALWAYS A SPLENDIDLY
COVERED 'SPOT' ON THE PROGRAM,"
B. F. Keith's Palace Theatre, New York
New York City, October 12, 1927
Pathe News,
35 W. 45th St.,
New York City.
Gentlemen :
Our patrons find PATHE NEWS very much to their
liking and look for its projection as an always interesting
feature of the programs. We show the News Reel right
after intermission and it pulls the customers back to their
seats.
It is generally observed that the PATHE NEWS has
steadily improved in continuity and cumulative interest.
The cutting is smartly done so that there is no dull film.
High spots in the news are cleverly emphasized. The rou-
tining of the various "shots" is uniformly excellent, so that
the spectator is taken from one part of the world to another
smoothly and without slackening of interest.
The range of field covered is amazing and many patrons
from far-off places have stopped at the box office to thank
us for showing pictures of scenes with which they are
familiar.
PATHE NEWS is educational in the highest degree as
well as entertaining and stimulating. Anyone who follows
the news in the daily press cannot but find it exciting to
find a little later on a complete photographic report of
events on the screen of his or her favorite theatre.
For the youngsters PATHE NEWS is a course in geog-
raphy and in current history. The PATHE NEWS Reel is
always a splendidly covered "spot" on the Palace program.
Yours very truly,
E. F. Rogers, Resident Manager,
B. F. Keith's Palace Theatre.
THE
10
DAILV
Friday, October 14, 1927
Commission Cartt Order Divestment
Eastman Case Estab-
lished Precedent
^Continued from Page 1)
unfair methods enter into the situa
tion, for distributor-theater operation
is not in and of itself an unfair prac-
tice.
This is believed to set at rest any
beliefs which may have existed that
the commission will seek to restrain
Paramount from further theater
building, unless it is done, or threat-
ened to be done, to intimidate or
coerce an exhibitor into buying the
company's product or for other un-
lawful purpose.
This is emphasized in the commis-
sion's findings ordering Paramount to
cease and desist "from building,
buving, leasing or otherwise acquir-
ing, or threatening so to do, any the-
ater building or buildings or theater
or theaters, for the purpose and with
the intent or with the effect of in-
timidating or coercing an exhibitor
or exhibitors of motion picture films
to lease or book and exhibit motion
picture films produced or offered for
lease or leased by respondent Fam-
ous Players-Lasky Corp. (Para-
mount)."
Because of the law's limitation,
and the status of distributor theater
operation. Chairman Myers said no
blanket action could be taken. He
told exhibitors to reconsider the
the measure, and draft it to cite the
possible instances of oppression re-
sulting from distributor theater op-
eration, from facts they may possess.
Loew's Oriental Opens
Loew's Oriental, at 86th St., corner
18th Ave., Brooklyn, opened last night
with a gala show augmented by the
appearance of Nils Granlund, Lew
Cody, Buster Keaton and several
Broadway stars. Loew office execu-
tives were on hand. Abe Krasick is
manager of the house, which seat
2800.
Plan "Vaude" at Ohio House
Plain City, O. — Henry Gane, man-
ager of the Princess, is remodeling
the house in preparation for the addi-
tion of vaudeville acts to picture bills.
Fire at Mechanicsburg
Mechanicsburg, O. — Destruction of
a film and smoke damage resulted
from fire at the Rainbow.
Memorial Adds Vaudeville
Mt. Vernon, O. — The Memorial is
presenting four vaudeville acts with
picture programs.
Ogan Takes Bloomington House
Bloomington, O. — Alfred M. Ogan
has leased the Pythian and changed
the name to the Rialto.
Remodeling Denver Bluebird
Denver — The bluebird at Colfax
and Adams Sts., is undergoing com-
plete renovation.
Buying Power Up to Commission
By JAMES P. CUNNINGHAM
The fight of unaffiliated exhibitors to check the buying power of
producer-distributor theaters by making it an unfair trade practice
for films to be sold unless all competing exhibitors secure an equal
opportunity to bid will go to Washington for consideration before
the Federal Trade Commission in the form of the following reso-
tion:
RESOLVED that the allocation, leasing or licensing of films toi any
exhibitor or group of exhibitors without affording to all competing exhibitors
equal opportunity to bid for such filnis, shall be deemed an unfair trade practice
provided that this shall not apply to wholly producer-owned theaters.
This highly important point, which embraces many of the com-
plaints which unaffiliated exhibitors have registered, was numerically
voted down by the producers, distributors and affiliated or producer-
distributor groups. However, Commissioner Myers stated on Wed-
nesday that a numerical vote alone vnll not be considered sufficiently
binding by the full commission. The sentiment of each group will
get consideration as well.
Distributors Reserve
Sales Control Right
(Continued from Page 1)
this declaration of policy at the Trade
Practice Conference yesterdav. If
may be construed as an official pro-
nouncement of attitude which the
distribution end of the industry takes
on the question, much-discussed yes-
terday, of curtailing buying power of
producer-distributor theaters and
throwing open the market competi-
tively to any and all houses regard-
less of affiliation.
It was in connection with Exhibitor
Resolution Three which the independ-
ents sponsor as a means by which
they can secure first runs through ac-
tive bidding for product with pro-
ducer-distributor chains that this
stand come to light. The point is
held by many to be identical with the
one raised yesterday by Commis-
sioner Myers who declared that in
general business it has never been
regarded as unfair for a private
trader to refuse to serve an individual
or individuals provided that trader
has a reason not to, and irrespective
of what the reason might be.
"I do not believe", continued Kent,
"we are outside our riehts when v
-av we are not forced to maV" .100
independent sales to make $1,000,000
if we can make one sale and get the
million.
"I believe the adoption of this
resolution would bring about the
worst condition that has ever existed.
We would have to call together all
the theaters in a town and seek bids.
This would result in actual auction-
ing of motion pictures."
He concluded by saying:
"We may not want to sell the man
who offers the highest price".
Northwest Buys Minot House
Minot, N. D. — Northwest Theaters
has purchased the Orpheum from
John M. Wilson. Roth the Orpheum
and the State, another Northwest
house operated by F. & R., will he
managed by Wilson.
Defends Block Booking
Before Films Group
Block booking is not the cause of
shortcomings in production and dis-
tribution objected to by better films
groups, Sidney R. Kent last night
told members of various groups at
the City Club.
Kent reviewed the history of block
booking, digging into the growth of
the practice and declaring that com-
mercial necessities of producers, dis-
tributors and exhibitors had made the
system an economic necessity. He
explained how Paramount was build-
ing its sales structure on the prin-
ciple of percentage bookings, which
he said comprised the greater pnrt'^r
of the company's business. Under
this system, he stated, his compam-
must produce a standard of good pic-
tures continuously if it is to profit.
He outlined working of block book-
ing in connection with affiliated t'lp
aters, stating that tearing down of
this structure not only would fail t^
relieve the evils which the better
films groups were striving to elimin-
ate, but would not advance the gen-
eral welfare of exhibitors, nroducer^
or distributors.
H. M. Richey and R. F. (Pete)
Woodhull also addressed the meet-
ing as exhibitor representatives from
the Trade Conference. Richey ^poVp
at_ length on the problems of the
smaller exhibitors, emphasizino' thr
point that block booking in coni'imr
tion with the competition of affiliated
theaters was depriving them of s"f
ficient box-office product, and a f"-
return on their theater investment
He also stated that this system failed
to afford the public in manv cor-
tions opportunity to view the best
product which the indeppud^nt ev-
hibitor was unable to obtain because
of affiliated theater competition
The better films P'roup was d^nipH
"iitranre to the conference b" riv'-
man Myers.
Biweekly Change at L. A. Uptown
T.os Angeles — A biweeklv cVianep
of proEfram has been inaugurated at
the Wesco Uptown.
And Thafs That
By PHIL id. DALY
CHARLIE CHAPLIN'S press
agent vouches for the fol-
lowing statistics of items consumed
by the "circus" crowds while "The
Circus" was being made: 3,622 bottles
of soda pop; 2,602 bags of peanuts,
11,026 balls of popcorn, 5,706 frank-
furters and rolls, 1,517 sticks of
chewing gum. 1,288 lollypops and 1,-
806 pretzels. If Charlie made the
circus crowds laugh after that dyspep-
itic orgy, we'll admit he's a super-
comedian.
Genial Lee Marcus, sales manager
of FBO closes one of his most im-
portant hooking contracts on Mon-
day, when he »igns up with Miss
Claire S. Warner at Sherry's — for
life. He picked Bermuda for the
honeymoon, for they have no the-
aters there to worry about.
New Hollywood fad started by Ena
Gregory for players with a jinx in
their name. She changed hers to
Marian Douglas — a composite of the
iiames of the famous Mary and Doug.
If the fad catches on, they'll have to
tear up the Hollywood phone book
and print a new one.
Credit Don Bennett, continuity
writer, film, cutter and editor with
one of the most checkered careers in
the industry. Shoveling coal in a
ship's stokehold, conducting classes
at (he Y.M.C.A., staging vaudeville
acts, writing technical articles, sell-
ing machinery, demonstrating pro-
jectors— these are only a few of the
ways Don has kept himself busy in
the past.
James P. Cunningham, statistical
head of the FILM DAILY staff,
proudly reports an addition of one to
the census reports of Hollis, L. I.
He was all set to name it Anastasia,
but had to switch it to Jimmy the
Second. It was that kind.
Extras are in demand on the
Coast, with over 5,000 used this
tveek. If sudden prosperity de-
velops tempernment in the extras,
it's going, to be mighty tough di-
recting mob scenes.
Note from Hollywood says they're
shooting "Gentlemen Prefer
Blondes." If they do prefer 'cm,
that's punishment enough without
shooting 'em, say we.
Don Alvarado is beinp touted by
West Coast scribes fo take the large
niche left vacant by Valentino in
the hearts of picture fans.
Craft Directing Tryon
"Me<*t the Prince," an original by
Tack Folev. is the next starring veh-
icle for Glenn Tryon, William J
Craft will direct.
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^THE
of FILMDOM
ANDWEEKLY
FILM DIGEST
VOL. XLII No. 13
Sunday. October 16. 1927
Price 25 Cents
^YOoAwco) says
\
GEORGE
LEWIS
■\
DOROTHY
GULLIVER
Carl Laemmle Jris
BIGGER
than ever/''
Audiences at Broadway's beauti-
ful COLONY THEATRE are
greeting the second Collegians
series with even wilder enthusi-
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and exhibitors all over the coun-
try will tell you what a box office
magnet the first series was. Grab
these new Collegians — they've
got youth, beauty, and zip!
starring GEORGE LEWIS with DorcthyGulliver
Hayden Stevenson, Church; UF OSS, Eddie Phillips
Directed hy 'Nat Ross
Junioi* Jewels
Alert
Production news constitutes
one of the mo->t important
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fountain head of the industry's
rests on production. Keep ad-
vised of all the news in pro-
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the spec'al wire service THE
FILM DAILY has instituted.
Complete Coverage
No event in film history has been fraught with the importance
which surrounds the Trade Praciice Conf rence. Everyone
connected with ihe irdustry is vitally concerned in i's outcome,
which will dictate the future course of the film industry From
every angle, the Trade Practice Conference is being covered by THE
FILM DAILY'S corps of experts, who bring to vou all the news of
the conference FIRST. Just another reason why THE FILM DAILY
evet^where is recognized as
The ]>^ewspaper of Fihndom
Box Office
Nor r. rambling discourse on
but "artistic values," straight-
from-the'shoulder analyses of
box office values. That is the
keynote of THE FILM DAILY
reviews, which every Sunday
bring to you the showman's
lowdown on new pictures.
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7>fe NEWSPAPER
oypiLMDOM
AHDWEEKLY
FILM DIGEST
VOL XLll No. 13
Sunday, October 16, 1927
Establuhfd 1918
JOHN W. AUCO-\TE. Pub/uh*r
INDEX
Full re forts of Friday's devil vfmcnts Qt the Trade Pra:t\ce
Conference will be found on pages 3, 13, 14 and 15.
Pagx
UNDERSTANDING, An Editorial by Maurice Kann 3
FINANCIAL 4
NEW THEATERS. CONSTRUCTION REPORTS 5
EXPLOITO-GRAMS. Compiled by Jack Narrower S
NEWSPAPER OPINIONS 5
REVIEWS OF THE NEWEST RELEASES, by Lilian W. Brennan 6-7
HOLLYWOOD HAPPENINGS BY TELEGRAPH 8-9
-A LITTLE FROM LOTS," by Ralph Wilk 9
THEATER EQUIPMENT AND MANAGEMENT, by Michael L. 5immo«j.lO
FOREIGN MARKETS, by James P. Cunningham 11
THE PRESENTATION FIELD, by Charles F. Hynes 12
THE WEEK'S HEADLINES 16
REVIEWS
FACI
BECKY 6
BREAKFAST AT SUNRISE 6
CROSS BREED 7
DEVIL'S TWIN 6
FIREMAN, SAVE MY CHILD... 6
FOR LADIES ONLY- 6
PACK
HOOK AND LADDER NO. 9.... 6
LADIES AT EASE 7
THE NEST 6
ONE ROUND HOGAN 7
ROAD TO ROMANCE 7
SURRENDER 6
SHORT SUBJECTS 7
ONE OF ONE HUNDRED!
UNION
no.
CASH OR CHS
CHECK
TlMtmiO
7P FRB 87 NL 2 Extra
Los Angeles Calif Aug 18 1927
David Barrist
Editor Brevity
301 North 13th Street
I must obey that impulse to congratulate you on
Brevity. I missed the first issue but I vi^ill never
miss another as long as your publication is even
twenty-five per cent, as readable. I am sure you
cannot fail if you keep this up so put me on the
subscription list for two years at my New York
office, 221 West 57th street, and bill me there. Be-
ginning with your first number and send first two
issues there.
JAMES R. QUIRK,
Publisher "Photoplay."
BRE,\/'J'X*Y is a Barrist-Goodwin Publication
Now at
126-130 W. 46th St.
LEAVITT BUILDING
National Screen Service
Lloyds Film Storage
Automatic Movie Display
Producers International
H. E. R. Studios
Film Lab., Inc.
Edited Pictures
Ufa Films
Wyco Projectors
Bray Screen
Exhibitors Film Exchange
We have one floor and a few
smaller offices open for inx'
mediate occupancy with and
without vaults and projection
rooms.
I /
Leavitt Realty Company
126-130 W. 46th St.
Bryant 7747
=^5*^
EGGERS
INCORPORATED
Photo
Engraving
Specialists
to the
Motion Picture
Industry
DAY AND NIGHT
250 West 54th Street
NEW YORK
Telephone: Columbu* 4M1-J'3
THE
:;b^
DAILV
Sunday, October 16, 1927
(s©
THANK YOU MR. BAHN:
W
^
mk
^i
THE SYRACUSE HERALD
SYRACUSE, N, Y.
EDITORIAL
DEPARTMENT
THE FILM DAILY,
1650 BROADWAY,
NEW YORK CITY
Saturday.
GENTLEMEN :
.
May I congratulate you upon your FILM DAILY innovation.
the
Hollywoc
)d news page ? It alone was needed to make FILM DAILY
the
perfect
film newspaper.
Sincerely,
^^/.. M
i^C^ccA^n,
CBB-
-LKAD
(Chester B.
Bahn)
W^
mr
mr
We
m;
^
we
B^
We
Wk
AN UNSOLICITED TRIBUTE FROM THE AGGRESSIVE
MOTION PICTURE EDITOR OF THE SYRACUSE HERALD.
NEWSPAPER MEN EVERYWHERE READ THE FILM
DAILY TO KNOW WHATS GOING ON IN PICTURES.
gx
S^
gx
^s.
7?3<-Si
^p^^
^
iTHE
o/ FILMDOM
AKDWEEKLY
FILM DIGEST
VOL. XLII No. 13
Sunday, October 16, 1927
Price 25 Cents
SEEK SOLUTION TODAY
Understanding
THE end is near. Trade
Practice Conference may
conclude today. A deter-
mined effort is under way. Dis-
tributors and exhibitors are
working on block booking. Last
night prospects for amicable
adjustment looked splendid.
Conferees were optimistic. A
good sign that.
Block booking is the crux.
There is no dodging it. If no
solution is presented, the com-
mission will act. It is far bet-
ter for the industry to settle its
own problems within the trade
and keep from the public the in-
side workings. After all, what
goes on within the ranks is no-
body's business.
Points to Remember
Too much suspicion permeates
the conference. Too many exhibitors
are concerned with their own situa-
tions. More anxious to straigiiten
out their own kinks than the inuus-
try's. A broad, understanding, ap-
preciative attitude is essential. Yet
it seems so difficult at times to find it.
Economics of the situation should
be studied. On block booking, we
offer this thought:
Like no other business is this busi-
ness. Manufacturing commodities
and making pictures are not iden-
tical. The fellow who makes shoes
knows what he'll have when he fin-
ishes. He can figure his cost sheet
within reasonable figures. The pro-
ducer can't. And if he could, he
wouldn't know how marketable his
product was until he tried it. There-
fore, the risk is great. No reason
for the producer to carry the freight
alone. The exhibitor must share
it. We see nothing unreasonable in
asking this.
One Angle
Block booking gives the producer
some sort of a tangible basis on
which to work. Think it over. This
is only one angle of a multi-angled
and complicated problem.
K ANN
Both Sides Concede
^tk on Block Booking
The agreement on block
booking which loomed as a
strong possibility last night
may take this form:
The grouping of pictures by
distributors into major divis-
ions, such as westerns, society,
star series, aviation films and
the like with the privilege ex-
tended to the exhibitor of buy-
ing the tyi)€ he likes. This
elective system of buying wcis
seriously discussed last night.
Another discussion hinged
around extension to the exhibi-
tor of the right to reject one-
sixth of any given product. In
that event the theater owner
would pay the distributor 50
per cent of the contracted price
on each picture rejected. In
the event the distributor lifted
contracted pictures out of a
program and specified them as
specials, the distributor would,
in turn, make a refund to the
exhibitor.
NEW COAST fIRM PLANS
TWO AT PORTLAND, ORE.
Portland, Ore. — Two theaters,
costing $1,500,000, are to be built
here by Washington-Oregon Theater
Enterprises, plans of which embrace
two houses at Seattle, one at Asto-
ria. Ore., Vancouver, B. C, and Salt
Lake City. The Seattle house, which
will seat 3,000, now is under construc-
tion.
A 3,000-seat first run house is
(Continued on Page 16)
SHOOLMANCLOSINGDEAL
'fOR 19 POLI THEATERS
Boston — Purchase of the Poli cir-
cuit of 19 theaters bv Max Shoolman
in a deal said to involve $22,500,000
appears to be an assured fact. Neither
Shoolman nor Poli will confirm the
deal but close friends of both men be-
lieve that papers have been signed
(Continued on Page 16)
Settlement of Block Booking
Sought as Finale to Parley
By CHARLES F. HYNES
Eleventh hour attempt will be made early this morning to
avert a deadlock on the question of block booking, and to sug-
gest some new form of selling, at closing sessions of the Trade
Practice Conference, which reconvenes at 11 A.M.. Last night's
deliberations showed progress and there was optimism among
conferees that a workable solution to the problem might be ar-
rived at in time for introduction of today's session, which is ex-
pected to be the finale.
Block booking and all other unfinished business now in com-
mittee will be brought upon the fioor of the conference today,
for exhibitors have voted to discharge further consideration of
business at hand by their committees.
Unless the conferees reach agree-
ment on some workable plan as a
substitute for block booking, it will
spell the failure of the conference, in
the opinion of the Federal Trade
Commission. This viewpoint was
outlined Thursday by the chairman
when he said that if the conference
breaks up with no new system of
marketing devised, the commission
will feel that the meetings have not
accomplished much.
Today's gathering will find the
ranks of unaffiliated exhibitors con-
siderably depleted, for there has been
a thinning out during the last two
days. In addition to block booking,
major issues to be acted upon today
are distributor theater operation and
(.Continued on Page 13)
EXHIBITORS' CONTRAQ
COMMITTEE IS CHOSEN
Xatlian Yamins, Fall River, Mass.;
R. R. Biechele, Kansas City, and N.
I. Bernstein, Los Angeles, will rep-
resent unaffiliated exliibitors on the
arbitration board which is to con-
sider and draw up amendments to
the uniform contract and the arbi-
tration system. Alternates arc: for
Vaniins, Joseph A. Walsh, Hartford;
for Biechele, J. Louis Rome, Wash-
ington; for Bernstein, Col. H. A.
Cole, Dallas.
The representatives were elected
yesterday at a session of exhibitors,
(Continued on Page IS)
Federal Court Reserves
Fight Film Decision
Decision will be made Monday by
Federal Judge Goddard on the ques-
tion whether exhibitors and distribu-
tors of Dempsey-Tunney fight films,
transported here from other states,
could be found guilty of violating the
law.
U. S. Attorney Tuttle and Moses
.\. Sachs, attorney for the Slocum
{Cemtinued on Page 4)
Hearst Sponsors
Federal Censors
William Randolph Hearst
yesterday editorially sponsored
Federal censorship. State cen-
sorship, he states, has failed and
should be supplanted by Gov-
ernment controL His editorial
appeared simultaneously in the
"New York American" and a
score or more of Hearst news-
papers throughout the country
aggregating millions in circu-
lation.
Vol. XLII No.13 Sunuat Oct. 16. 1927 Price 2» Cents
JOHNW.ALICOAlE
Publisher
JPublished daily except Saturday and holiday?
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Bisiness and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York, N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday,
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel: 'Phone,
Drexel 7000 and Washington 9794. London-—
Ernest VV. Fredman, The Film Renter, 58,
Great Marlborough St., London, W. I. Ber-
lin— Lichtbildbuehne, Friedrichstrasse, 225.
Financial
Stocks finally took some attention off bonds,
turn-over for the first time in a week mount-
ing to a measurable item.
High
- *tAm. Seat. Vtc
•tAm. Seat. Pfd
Balal)an & Katz
•Bal. & Katr Vtc
Eastman Kodak ..169
*tFilm Inspection
♦First Nat'l Pfd
Fox Film "A"... SS'A
tFox Theaters "A". 19
*Infern'l Project
Loew's, Inc 60 }4
ttLoew's. 6s 41ww.l06
tt Loew's, 6s41x-war. 10054
•MOM Pfd
*M. P. Cap. Corp
*Patlie Exchange
tPathe Exch. "A". 23
*ttPathe Exch. 7s37
Paramount F-P ...109?-8
Paramount Pfd. ..120^1
ttPar.Bway.5^s51.101M
**Roxy "A" 35
♦*Roxy Units 38
•*Roxy Common .. 10
Skouras Bros 40
Stan. Co. of Am.. 6454
tTrans-Lux Screen 3J4
*tUniv. Pictures
Univ. Pict. Pfd.. 98%
tWarner Bros. ... 15^4
Warner Bros. "A". 26%
Low
16754
6654
57"
1051^
100 54
22 5i
10854
120%
10154
32
35
8
40
64
354
98%
15/8
24
Close SalM
47
48
60%
7354
168%
5
100
6854
19
10
605^ 38
105/2
10054
2454
754
5
2254
93;^
109% 10,700
1207/^ 200
10154 10
000
300
300
600
141
11
100
40
6454
354
30
98%
155^
26%
1,000
"16
200
1,800
•Last Prices Quoted **Bid and Asked (Over
the Counter)
tCurb Market ttBond Market
NOTE: Balabp.n & Katz is listed on the
Chicago Board; Skouras on the St. Louis
Stock Exchange and Stanley in Philadelphia.
"U" Milwaukee Theaters
Find "Tab" Shows Help
Milwaukee — Favoring "tab" shows
for increasing their business, 70 per
cent of the members of the Milwau-
kee Theater Circuit went on record
with a vote that the stage showings
were beneficial. The vote was re-
corded at a luncheon of the Milwau-
kee "U" Club with all members pres-
ent.
Several changes were announced in
managers. Eugene Arnstein, former
manager of Astor, is now managing
the Kosciusko, and Leonard Gross-
man of the latter house will manage
the Juneau. Ervin Koenigsreiter
succeeds Arnstein.
Schines Takes Over House
in Lockport from Publix
Lockport, N. Y. — Schine Theatri-
cal Enterprises, Inc., have closed a
deal with Publix to take over the
Palace here. The Schines operate
the Rialto and have appointed W. P.
Freiday, manager of the latter house,
in charge of both.
Pickford Film at Rivoli
"My Best Girl," Mary Pickford's
latest, will play pre-release in New
York at the Rivoli under the split
time arrangement exisiting between
Publix and United Artists covering
this theater and the Rialto.
Portland Makes Wage Agreement
Portland — Operators and stage em-
ployes have signed a new three-year
contract with theaters here. Musi-
cians have not made a new agree-
ment as yet. The contract continues
the same wage scale the first year,
and grants a $5 increase the second
year, which continues through the
third year. Working conditions re-
main practically the same.
Trowbridge Back
Carroll S. Trowbridge, eastern
business representative for Douglas
Fairbanks, is back in New York after
a tour of key cities in the interest
of "Gaucho."
Mayer With Great States
Chicago — Arthur Mayer, former ex-
ecutive of Lubliner & Trinz, has
joined Great States as supervisor of
theaters in association with Jules J.
Rubens, general manager.
When you think of
INSURANCE
you are thinking of
S T E B B I N S
Specialists in Motion Picture
and Theatrical insurance for
the past twenty years
Arthur W. Stebbins & Co., Inc.
1540 Broadway N. Y. C.
Bryant 3040
Circus Story for Murnau
Fred W. Murnau has decided to
produce "The Four Devils" as his
next Fox feature, from a novel by
Herman Bang. He made this an-
nouncement on his arrival from Eu-
rope. He will be in conference with
William Fox for a week, and then
proceed to the Coast to start prelim-
inary work.
For Sale
A De Vry Camera and Projec-
tor, Model E, like new, $225.
Box M-369 c-o Film Daily
1650 Broadway N. Y. C.
Bankers Take Exception
to Roxy Dividend Refusal
Criticism of directors representmg
the Fox Theater interests on the di-
rectorate of the Roxy Theater Corp.
is made for their refusal to agree to
declaration of a dividend on the Class
A stock of the latter in a letter sent
to the Roxy Class A shareholders bv
Bennett, Converse & Schwab, bank-
ers, who originally brought out Class
A stock.
In the opinion of three directors
representing Class A stock, the letter
states, the earning record for the
summer and indicated earnings rec-
ords for the winter justified inaugu-
ration of dividends, but such action
was resisted by four directors repre-
senting Fox interests and the directoi
representing the house owning the
note issue. A resolution was offered
that dividend action should be taken
at the monthly directors' meeting in
November, provided the cash posi-
tion warranted such action. The res-
olution was unanimously adopted.
The bankers show that gross in-
come from March 19 to Sept. 30, ag-
gregated $3,040,654, indicating a
weekly average of $104,800, while ex-
penses have averaged $83,956 weekly.
The bankers' letter pointed out there
will be, as of Dec. 1, 1927, an accum-
ulation of $7 a share due on the Class
A stock, which will have to be paid
off before there can be any dividends
declared on the common.
Fight Restraining Order
Galesburg, 111. — City authorities
will ask the court for a dissolution of
he injunction granted the Plaza re-
straining local authorities from inter-
.ering with Sunday performances.
The Plaza has been running under
protection of the injunction. The
theater is being used as a test case.
Buys "United States Smith"
Los Angeles — Sam Sax is making
plans for a special production of
"United States Smith," the story pur-
chased by Gotham from the estate of
the late Gerald Beaumont. The co-
operation of the U. S. Marine Corps
at San Diego is sought.
I. E. CHADWICK and
JAMES ORMONT produce
released by
FIRST DIVISION DISTRIBUTORS
INC.
Sunday, October 16, 1927
Federal Court Reserves
Fight Film Decision
(Continued from Page 3)
Film Co., argued the question before
Judge Goddard. Tuttle's argument
was that Sections 405 and 406 of the
Federal Statutes represented "an at-
tempt on the part of Congress to
make the possession of fight films il-
legal." Sachs said: "If a film in this
state is possessed or exhibited by per-
sons who had no part in bringing it
here. Congress is powerless to say
'No, you shall not do it'."
North Center Remains Open
Chicago — The North Center will
.eniain open indefinitely, under an
arrangement between B. & K. and the
American Bond & Mortgage Co. B.
& K. have withdrawn as lesees of the
house upon payment of three months
advance rent but will operate the the-
ater for another month for the mort-
gage company, after which the latter
will take over management.
THE NAME YOU GO BY
WHENYOU GO TO BUY
H*siirn
GO-UTNS AND UNIFOFtlMS
I 1437 BWAY. NY TEL. 5580 PENN.
ALSO 25.0OO COSTUMES TO PrNT
I MOTHERHOOD
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I The World's most human photoplay.
4 Breaking Box Office records every-
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I STATES CINEMA PROD. CORP.
I 729 7th Ave., N. Y. C.
The PEP of the PROGRAM
' PRODUCING - »ISTRlBUTIN(i
Novelty Short Subjects
To EXCHANGES and THEATRES
"V^ ^2V SEVENTH AVI., NEW VIIHK *.
'Svenjoned^
i Wherever
you go —
Plaza Hotels
are famous.
— In Boston
— in New York
— in London
n| Also in
Hollywood
h'n the
HOiiywoc D)
piaza'
Hollywood^ Catiforma
S-nday, October 16, 1927
DAILV
Newspaper Opinions
"Sunrise"
Fox
Times Square
AMERICAN—* • • For years after most
of the cinema successes of today are forgot-
ten, "Sunrise" will l>e reissued wherever
movies are shown. • • •
DAIT.Y MIRROR—* * * F. \V. Muman,
S'J is his custom, put the touches of a mnster
director into "Sunrise," * • * Excellent cam-
era work, sets uniiue in appearance and bet-
ter actinff than Janet Gaynor and GeorRe
O'Brien ever did before, also did their bit
for the picture. • * •
DAILY NEWS—* * * All throuph the
production photography is the most hreath-
t.i'-ing ever witnesed. It be^ts "Variety,"
"The La't Laueh." "Metropolis" — all those
examples of excellent camera work. One shot
is better than another. None at all is medi-
ocre. And as for Murnau's direction — it is
human, it is light, it is as though the screen,
indeed, were all the world, and the casl
just people, even as you and I. * * *
EVENING JOURNAL—* * * The pic-
ture is a study of moods. Sinister, menacing,
joyous, and, above all, throhhingly human.
Murnau has put into it intense contrast, and
an elemental and mental struggle that cap-
tures and holds the imagination with uncan-
ny fascination. * * •
EVENING WORLD—* * * In short, as
I.ubitsch does so often, a German again 'bow-
ed the way. And the imaijination did not
end with the scenic effects; there were count-
less innovations in photographic effects, the^e
being gained for the most part by putting
the camera upon wheels. By so doing a
sweep and a tempo were gained whif-h have
been approximated by few screen features.
• • •
GRAPHIC—* * * As vividly as Herman
Sudermann could ma''e word pictures of
this "song of two humans." Murnau has put
on celluloid this impelling story, and he has
given it the touch of a genius. " * *
HERALD-TRIBUNE— * * * There was
so little story — by Hermann Sudermann —
that the picture trailed along more slowly
than any other picture ever has dared to
trail. * * *
SUN—* * * No — "Sunrise" offers pic-
torial beauty in many instances, but it just
won't do. . . . not from Murnau, anyway.
• • •
TELEGRAM— * * * Murnau gets his ef-
fects by jumping his lens as the eye and
sometimes the mind of the spectator would
move. The reult in the preent case is a
masterniece of cinema art. devoted to an an-
noyingly thin cause. * • •
TELEGRAPH—* * * seems mostly a
matter of technic. By that I mean that the
story has no particular originality of plot,
and withal is rather light in the elements
that CO to make good cinema tales. « • •
TIMES — • • « jjr Murnau proves by
"Su^ri'e" that he can do ju't as fine work
in Hollywood as he ever did in Germany.
« * «
WORLD — * • * is acted capitally by Janet
Gaynor and George O'Brien, and still this is
not to be conidered merely a pleasing and
competent exhibit of cnmera playing. It is
a cnmliin.ition of delirrhtfully natural and
moving p-intomime gracefully woven into a
background of gossamer fantasy. * * *
Another for Marvin Wise Chain
Tarrant City, Ala. — The Marvin
Wise circuit has taken over the Doris,
another suburban house added to their
chain of nine theaters, in the district.
The house formerly was operated by
Will Moor. C. S. Haynes operates
the Star, at Tarrant City, in opposi-
tion to the Doris.
Lloyd Returning to Coast
ITarold Lloyd starts for the Coast
Sunday with his company after tak-
inpr the necessarv scenes in and
around New York for his next pro-
duction, "Speedy." He will resume
work on reaching Hollywood.
DAILY TIPS WHICH MEAN DOLLACS FOR SUOWMEN
"Ben Hur"
(M-G-M)
Seven thousand newspapers through
an agreement with the merchants
and a newspaper, were delivered free
into the homes of all of the smaller
surrounding towns. These papers
carried material on "Ben Hur."
Twenty street cars carried special
cards on "Ben Hur" one week in ad-
vance of the showing and during the
run. — Wm. Lindsay, Paramount, Lo-
gansport, Ind.
"The Big Parade"
(M-G-M)
Across the street were stretched
two banners with a high-powered
•■lectric light globe between them.
The crowning feature was an old
Ford car painted over especially for
this showing. The car carried a ban-
ner announcing the run, and a young
man played a uniphone. Smoke bombs
cbtained from the national euard were
emitted continuously as the car was
driven through the streets. A 100
ampere Brenkert spotlight was
placed at night on top of a building
across the street from the theater.
It "spotted" pedestrians and auto-
mobiles for blocks awav from the
showing. — Henry Hall, Beeville, Tex.
"A Gentleman of Paris"
(Paramount)
Football cut-outs were distributed
at one of the opening games. T't'
front cover resembled a football with
the following caption, "Two Good
Schedules to Follow." And the back
cover read, "A Harvest of Good En-
tertainment." The inside paees con-
tained the schedule of the local uni-
\'ersity's football team and the Oc-
tober line-up of pictures playin"' Pt
the theater. — E. R. Rogers, Tivoli,
Chattanooga, Tenn,
"Nevada"
(Paramount)
Received splendid cooperation from
the art departments of all high
schools by arranginor a map sketch-
ing contest of the state of Nevada
The finished sketches were receive'
at the Rialto and a number of thr
better drawings were placed on exhi
bition in lohbv. Cut-out on top o'
the marquee was made by cutting thf
fierurcs, title, stars' names from th-
24-sheet and pasting on a mosquitr
bar netting frame. By n'acine snia'
soot lights behind this cut-out it trav
the effect of the figures s*andinp therf
unsupported. — W. F. Brock, Rialto
Chattanooga, Tenn.
"The Poor Nut"
(First Nat'l)
A man was dressed in a derby, ful'
dress coat and vest, stiff bosom shir
front, high collar, red tie, tight an^'
short odd pants, glasses, and carrie''
a hand bag filled with peanuts. A
painted sign on his back read. "Fx
cuse me, for I'm the Poor Nut — Se'
me at the Rialto." During his walk'
up and down main thoroughfares h'
passed out peanuts to the ladies. The
A Daily Service
Exploit - O - Grams appear
daily in THE FILM DAILY.
It is the only exploitation ser-
vice available to exhibitors six
days a week. All campaigns
are based on the experience of
theater showmen. No theory,
no speculation, but actual tried
and proved stunts.
Freshmen of two local colleges werr
guests at the opening matinee which
was more of a goodwill stimt to ac-
quaint the new arrivals with the lo
ration of the theater. The front anf'
1 >bby were decorated with coUecre ban-
ners and pennants and the proloeu'
was featured by the organist plavin^
the college alma mater songs with
slides.— L. B. Harrell, Rialto, Ma-
con, Ga.
"Rookies"
(M-G-M)
Huge book was placed in front of
the theater, each page thirty bv twen-
ty inches. The pages were of heavv
bristol board and in the center of
each was mounted a still from the pic-
ture, with same copy and remarks
about each, lettered on the page
above and below it. Book wa?
mounted on a stand right at the stree'
with an invitation to the public to
"Read about 'Rookies.' " Another
sign read "If vou can't stand a laugh
— William Mick, Tivoli, Alichigan
City,
don't come to the Tivoli next week."
"Swim, Girl, Swim"
(Paramount)
Used a mechanical lobby displav
showing Bebe Daniels doing a fish-
riding stunt. The display showed r
painted water scene with Bebe anr"
I'le fish rocking up and down with the
— aves. — T. P. Harrison, Hippodrome
Waco, Tex.
"Twelve M'l°s Out"
(M-G-M)
Newspaper carrif'd publicity re
warding a "Twelve Miles Out Bicycle
Race." The race was over a rout-
■xactly 12 miles in length, startinr
^ut«'de the ritv limits and endinr
'n front of theater. The rare wa
■tpged on the last day of the en
-^eremcnt. Pub''>itv wa<; carried fo-
''our days preceding opcnine. A S^'
'"'cvcle was oromoted as first r>ri7P
''t was r)'p'"''d on disniay in the lobh--
a week before the race. Accordinf-
'o the rules all contestants wer*"
"•quired to rpcristed for the race s'
'he store giving the hifycle. TV"
'"aler was soM the id^a that thp
^ttmt would bring a goodly number
-•f b'Vvcle riders into his stor^ ir
'''liti'^ri to thp newsn^nT nnhlicity
The chief of police detailed thrpe mo-
^orrvr'e officers to escort the race
'tiroito-Vi th" dowitof'i district. —
Florida, Jacksonville. Fla.
Nezv Theaters
N. Sacramento, Cal. — M. Blumcnfcld in
liuiltling a theater here, and also at San
Kafael and Oakland.
Palo Alto, Cal.— Ellis
opened the Varsity.
Arkush has
Piedmont, Mo. — C. L. Bennett, owner of
ihe Princess, is planning another house ad
oining the Piedmont hotel.
St. James, Mo. — George Laun has opened
his new theater.
Marshfield, Mo.-
house, has opened.
-The Ritz. a $30,000
Grand Rapids. Mich. — Ed Johnson will open
he Southlawn in October. It seats 300.
Heavener, Okla. — G. D. Hughes plans to
•>pen his new theater here Oct. 15, to replace
''e Liberty which will be demolished,
.\I. & S. at 9026 Twelfth St., seating 300.
Ann Arbor, Mich.— Butterfield Theaters is
ishing work on the Michigan to have it
'-'Iv for opening Christmai. It is to cost
$700,000.
Roanoke. Va. — Heins & Scholtz is building
t'le American at Jeflerson St. and Kirk Ave.
It will cost $600,000 and be ready Jan. 1.
rapacity is 2,200. Architects arc Smithy &
Tardy. D. J. Phillips of Roanoke is gen-
eral contractor.
Fort Wayne, Ind.— Araby Theater Corp.
has applied to the Indiana Securities Cora-
mission for the right to issue and sell com-
mon and preferred stock for the purpose of
constructing a theater at Douglas Ave. and
Calhoun St. The proposition includes a dance
Hill, and the enterprise will cost $1,300,000.
The theater will seat 2,600.
Rutherford, N. J. — Rex Theater Corp. is
'nnldmg the $250,000 Rex on Park Ave. It
vill open Nov. 1 and seat 1,100, Douglas P.
Hall is the architect.
Chestertown, Md.— L. Bates Russell will
build the Lyceum here.
Dayton, O. — Dayton West Side Amusement
Co. is building the Palace for colored patrons
n We-t Fifth and William Sts. at a cost of
$400,000. Jacob Hendelsman of South Bend
las leased the property.
Mount Airy, N. C. — John Banner will build
a $50,000 theater which has been leased to
Carl Q. Benbow of Greensboro and P. A.
3oone of Henderson.
Warren, Pa. — Columbia Amusement Co.
has opened the Columbia.
K. C. Orpheum to Show Pictures
Kansas City, Mo. — Showing of
■ traight vaudeville at the Orpheum is
xpected to be changed to a policy
>f a feature with six acts of vaude-
ille in the near future.
Shows on Credit
Denver — "Open a charge ac-
count" is the new slogan of
certain suburban houses here,
and they report that it pays.
Patrons see the show, and »^av
when convenient. Reports sta*e
that the new stunt works out
satisfactorily. It helps attend-
ance, and customers so far have
s'-iown no tend°ncv to abuse
the privilege. Looks as if ex-
hibitors wi'l soon be send-ng
monthly statements like the de-
partment stores.
— JgBg^
DAILV
Sunday, October 16, 1927
Beery and Hatton in
"Firemen, Save My Child"
Paramount Length: 5399 ft.
GRAND LOT OF COMEDY
THAT WENT OVER WITH THE
CROWD LIKE WILD FIRE.
FINE ARRAY OF GAGS THAT
MAKE FOR STEADY LAUGHS.
Cast The Beery-Hatton com-
bination stills prove a good one.
They make a great team. Tom Ken-
nedy scores a few innings as the bul-
ly. Josephine Dunn the pretty
daughter of the fire chief. Others
Joseph Girard, Walter Goss.
Story and Production .... Comedy.
Edward Sutherland turns out another
top notch comedy in this latest Hat-
ton-Beery offering dealing with the
merry and adventurous affairs of two
misfit firemen. The succession of
gags kept the crowd in constant
laughter and judging from this evi-
dent expression of satisfaction it
leaves no doubt but that the picture
is there. The capers of the pair in
and about a fire house supply the real
comedy high lights of the piece and
the gags have been timed consistent-
ly close to keep the laughs coming.
The prize boobs of the fire depart-
ment run a hilarious gauntlet of ad-
ventures during their rocky days and
eventually wind up with Beery chas-
ing Hatton whom he has just recog-
nized an enemy of his school days.
Direction Edward Sutherland ;
first rate.
Author Monty Brice-
Tom Geraghty.
Scenario Same
Photography. . . .H. Kinley Martin; i
good. I
"Surrender"
Universal Length: 8249 ft.
DRAMA OF RUSSIA DURING
THE WORLD WAR WELL EN-
ACTED AND CONVINCING IN
ITS DEPICTION OF JEWISH
PERSECUTION AND HENCE
OF DIRECT APPEAL TO JEW-
ISH PEOPLE.
Cast Mary Philbin a pathetic
figure as the sacrificing Lea Lyon and
Ivan Mosjukine a suitable type and
thoroughly capable in the role of
Austrian officer. Otto Matiesen the
Jewish sweetheart. Nigel De Brulier
very good as the rabbi.
Story and Production Drama.
from the play "Lea Lyon." "Sur-
render" tells a very vivid tale of
persecution and religious ferver and
has woven into its dramatic theme a
pretty love story that reaches the
logical conclusion in the reunion of
the Jewish maid and her Austrian
lover. The theme will appeal strong-
ly to Jewish folk everywhere and for
others offers a deal of enlightening
information on Jewish religious cus-
toms, all of which have been quite
respectfully handled by director Ed-
ward Sloman. The story of Lea
Lyon^ a Jewish girl who agrees to
sacrifice herself to an Austrian officer
who in turn promises to spare her
people from death, is dramatically
related.
Direction Edward Sloman;
effective.
Author Alexander Brody
Scenario Chas. Kenyon
Photography Gilbert Warren-
ton; good.
"Hook and Ladder No. 9"
F. B. O. Length: 5240 /(.
SATISFYING AUDIENCE
FARE FOR THE AVERAGE
NEIGHBORHOOD TYPE OF
PATRONAGE. SLOW START-
ING BUT CLIMAX HAS GOOD
THRILL AND EFFECTIVE
HEART INTEREST.
Cast. .. .Edward Hearn the fire-
man hero who gives his life for the
girl he loved and who married his
best friend. Dione Ellis and Cor-
nelius Keefe suitable in their respec-
tive roles. Others Lucy Beaumont,
Thomas L. Brower, Johnny Gough.
Story and Production Melo-
drama. Self-sacrifice is the high light
in this romantic yarn about a fireman
who found happiness in the realiza-
tion that he had saved the life of the
girl he loved even though she had
eiven her heart to his best friend.
The average audience will find it
much to its liking and the solution
of the triangular situation is logirally
and thrillingly arrived at. Hero
dashes into the burning buildine and
with the aid of the girl's husband
■stages a pendulum rescue, saving the
h'ves of the girl and her baby. Hero
dies as a result of his bravery but
not until he realizes that he had
taken the afifair too much to heart
and that the happiness of the girl
is all that matters.
Direction .... F. Harmon Weight;
satisfactory.
Author John Moroso
Scenario Ppter Milne
Photography H. Lyman
Broening; good.
Constance Talmadge in
"Breakfast At Sunrise"
First National Length: 6222 ft.
BREEZY BIT OF ENTER-
TAINMENT THAT WILL
PLEASE BECAUSE OF THE
CLEVER TREATMENT AC-
CORDED IT.
Cast Constance Talmadge a
cute vixen, modishly gowned, as
usual. Don Alvarado the handsome
lover. Bryant Washburn and Alice
White good in subsidiary roles and
others Jr'aulette Duval, Marie Dress-
ier, Albert Gran, Burr Mcintosh.
Story and Production Comedy
romance. Alalcolm St. Clair steps m-
to the ring and the show progresses
v.'ith smoothness, interest and good
taste as far as the audience is con-
cerned. It's a good entertainment
that he offers in "Breakfast at Sun-
rise," a story that in itself might
readily have turned out to be just so
much drivel in less capable hands.
Of course it has the added attraction
ol Connie Talmadge as the dasnmg
young would-be-wed who plots an
elaborate scheme of jealousy in order
to bring about a proposal from the
man she loves. She goes to the ex-
tent of marrying a handsome lad who
is also anxious to make his sweet-
heart jealous. That they fall in love
with each other is obvious, but proper
and wholly agreeable.
Direction Malcolm St. Clair;
first rate.
Author Andre Birabeau
Adaptation Fred de Gresac
Scenario Gladys Unger
Photography Robert Kurrle;
very good.
"For Ladies Only'*
Columbia Length: 5507 ft.
WHOLLY ENJOYABLE COM-
EDY ROMANCE. GOOD STORY
NICELY HANDLED AND RE-
PLETE WITH ENTERTAIN-
MENT QUALITIES.
Cast Jacqueline Logan gets a
happy "break" in this one. Does very
well in a good role. Edna Marion
a cute little blonde. Ed Hall first
rate as the office boy with a trick
"Adam's apple". John Bowers the
handsome "boss".
Story and Production. .. .Comedy
romance; from the story "Down With
Women." They came out to jeer
but they remained to cheer ... re-
ferring to the men in the audience
when they read in the introductory
title the name of the story from
which the picture was adapted. It
took the women to make it a picture
and the method seemed to thorough-
ly delight the audience. Henrv
Lehrman and Scott Pembroke are
jointly credited with the direction but
if it did take two of them they cer-
tainly did a good job. How a cer-
tain firm failed to get along after
the new boss fired all the women em-
ployees and how it took the girls to
put the business back on its feet,
makes an amusing and entertaining
little picture.
Direction Henry Lchrman-
Scott Pembroke; very good.
Author Geo. F. Worts
Scenario Robt. Lord
Photography J. O. Taylor;
Rood.
I Leo Maloney in
"The Devil's Twin"
Pathe Length: 5600 ft-
GOOD WESTERN WITH AC-
TION AND SUSPENSE THAT
FANS CRAVE. LEO MALONEY
CONTINUES TO OFFER FIRST
CLASS WESTERN ENTERTAIN-
MENTS.
Cast. .. .Doubling for himself and
doing a quick change on several oc-
casions makes Maloney a very busy
hero what with saving an old fel-
low from being fleeced and clearing
his own name. In the cast: Josephine
Hill, Don Coleman, Albert Hart,
Tom London, Joseph Rickson.
Story and Production. . ..Western.
The fan crowd still retains a hanker-
ing for the good old westerns and
for them these Maloney pictures
should be more than filling the bill.
He always succeeds in securing a
<rood story and then injecting enough
live action and suspense to provide
an hour of good entertainment. This
time he adds a new twist in that he
make a fine getaway by pretending
to be his twin brother, stages a bat-
tle in a room and makes lightning
changes that fool the crowd and
make possible his escape. He's on
the trail of crooks who are out to
fleece a crippled rancher. How hero
shows up the bad men and wins the
usual reward makes satisfying fare.
Direction Leo Maloney
Author Leo Maloney
Scenario Leo Maloney
Photography Edw. Kull;
satisfactory.
Pauline Frederick in
"The Nest"
Exrellent — S. R. Length: 7393 ft.
MOTHER LOVE THEME
SCARCELY APT TO HOLD THE
ATTENTION WITH ITS DRAG-
GY DEVELOPMENT. PICTURE
WAY TOO LONG.
Cast. ... Pauline Frederick very
good. Ruth Dwyer pleasing as her
daughter and Holmes Herbert suit-
able as her friend and admirer.
Reginald Sheffield poorly suited as
the son and Jean Acker hardly a con-
vincing vamp. Others Thomas Hold-
ing. Rolland Flander, Wilfred Lucas.
Story and Production. .. .Drama.
A fair enough story has been rend-
ered almost completely dull and un-
interesting due to an over zealous
effort upon the part of the director
to 'register the unlimited adoration
of a doting mother who fails to see
the mistakes in her self-indulgent
children. The idea is effectively car-
ried out in the early reels but all re-
straint is overlooked in the succeed-
ing reels which carry on to the ex-
tent of eight before everything is
sweet and rosy in the household. The
climax is not unfamiliar at that. The
mother primps up and enters de-
terminedly into the fight to save he-
son from a vamp. An old admirer
takes a hand in the family reforma-
tion and eventually all is well.
Direction Wm. Nigh;
Overstressed and too long.
Author Paul Geraldy
Scenario Chas. E. Whittaker
Photography Jack Brown-
Harry Stradling; good.
"Becky"
M-G-M i^^ngth: 6439 ft.
LOVE RIGHTS ALL THE
WRONGS AND FURNISHtS
SATISFYING DIVERSION IN
THE COURSE OF THE TREAT-
MENT. GOOD PROGRAM OF-
FERING.
Cast Sally O'Neil the cute de-
partment store miss whose ambitions
run higher than the ribbon counter.
Owen Moore a hero of questionable
repute but then love sets him right.
Harry Crocker the gentleman about
town and Gertrude Olmsted, his sis-
ter. Others Mack Swain, Claude
King.
Story and Production. .. .Comedy-
drama. Every young girl will share
the sorrows and joys of Becky
O'Brien, the department store miss
who lost her job only to meet up
with a series of exciting adventures.
They'll love the romance of Becky
and her attempt to land a rich John.
Of course, she eventually discovers
that riches aren't quite what they're
cracked up to be and the fade-out
finds her nestled on the door step
of her old sweetie, a crook, who for
love of Sally has recently reformed
and has just returned the last batch
of stolen loot. The story is pleasing,
nicely developed and for the average
audience it should serve the 'exhib-
itor's needs adequately.
Direction John F. McCarthy;
suitable.
Author Raynor Selig
Scenario Marion C. Blackton
Photography John Arnold;
good.
THE
Sunday, October 16, 1927
<^^
DAILV
Ramon Novarro in
"The Road To Romance"
M-G-iil Length: (3o44 /^
COLORFUL AND iHRILLlNG
ROMANCE WITH PLENTY OF
EXCITING PIRATE SEQUEN-
Ct-S AnU charming i^OVE
Scenes. ATTRACTIVELY
pKliSENTED.
Cast. . . .Ramon Novarro a dashing
young aristocrat who rescues the
loveiy Marcehne Day under the mas-
querade of a pirate. Roy D'Arcy a
villainous girl-snatcher and Marc
&i>.j-»erniott his craity accomplice.
Cesare Cravina good in a small bit.
Story and Production. . . . Romance.
Back to the days oi pirates bold, Cuba
in tne Olden days of the Spanish
Main, when pretty girls had to be
rescued from rascahy pirate chiefs
and handsome heroes dashed head-
long into danger but lived to be re-
warded by the hand of the girl. It's a
coionul atmosphere, certain to de-
light romance lovers the world over.
And for those who want action, there
is plenty of it. Ramon Novarro is
the ague young Jose Armando sent
to save the pretty Serafina from the
clutches of the pirate chief. Assuming
a pirate disguise hero makes his way
to the girl but not before he is dis-
covered and subjected to great hard-
ship. They are eventually rid of the
villainous chief.
Direction John S. Robertson;
good.
Author John Conrad
Scenario Josephine Lovett
Photography Oliver Marsh;
good.
"Cross Breed"
Bischoff Prod. S.R. Lcnyth : 5900 ft.
U U »J IVULl^UUKAlviA THAT
S'ilKS UP COi>4i>i.UliKABLE EN-
THUSIASM EVEN With lii>
KUUiiiNE Pi^Or OF HERO-
V11.LA1N FORMULA. HAS
THKil^LING CLIMAX.
Cast. .. .Johnny Walker the ex-war
lad suttering trom shock and branded
as a coward — but he comes through,
and how. bilvcrstreak, the dog won-
der, does his stutf. Gloria Heller,
the girl and others Jos. Alack, Chas.
trench, Olin Frances, Henry Her-
bert.
fcitory and Production Melo-
drama. '1 he audience at a Broadway
daily change theater where the pic-
ture was viewed was enthusiastic
over a story that would, in brief
synopsis, sound about as common-
place as possible: an ex-war veteran,
still suttering from shock, accused of
being yellow and saved from a ter-
rific beating by his faithful dog who
battles his master's attacker, later the
vet coming into his own by returning
the good deed when the enemy beats
the dog. Hero winds up in whirl-
wind style and upholds the honor of
a family of fighters. A valuable bit
of timberland caused the big row, to
start with. The audience appeared
pleased with the whole show, cheered
the dog and applauded hero's grand
stand finish.
Direction Noel Mason Smith:
good.
Author .Bennett Cohen
Scenario Same
Photography Not credited ;
good.
"Kilties"
Dorothy Devore — Educational
Scotch Laughs
Type of production. . . .2 reel comedy
Dorothy Devore plays the part of
a Scotch lassie out of luck and broke
in tins country. It is all a lot of
slapstick without anything particu-
larly laughable to commend it. With
so many good Scotch jokes in circu-
lation it is surprising how many poor
ones they use in the titles. Norman
Taurog assumes responsibility for di-
recting this one.
"Ladies At Ease"
First Div.—S. R. Length: 5800 ft.
DIFFICULT TO GIVE THIS
MUCH OF A RATING. SITUA-
TIONS ALMOST WHOLLY
LACKING IN HUMOR AND DI-
RECTION AND ACTING BOTH
ORDINARY.
Cast. ... Pauline Garon and Ger-
trude Short struggle through a series
of unamusing incidents, seemingly
well aware of their shotrcomings.
Gardner James, Raymond Glenn,
Wm. H. Strauss, Lillian Hackett and
Jean \'an Vliet others in the cast.
Story and Production. .. .Comedy.
There wasn't much of a story to be-
gin with, but the little that did ex-
ist has gone begging for want of good
direction and capable comediennes to
play its chief roles. The picture af-
fords a pretty dull session with an oc-
casional wise-cracking title striving to
uphold its intention to make you
laugh. The efforts of two lingerie
models to break into a Broadway
show might have served for some
fairly good comedy business but in-
stead you are treated to a lot of
meaningless, and mostly witless.
scenes wherein the two girls prance
around in scant attire, hitch rides on
their way home from work and dis-
play the intricacies of "hall rooming".
Direction Jerome Storm:
poor.
Author Leon Lee
Scenario Robt. Wagner
Photography Ernest Miller;
fair.
Monte Blue in
"One Round Hogan"
Warner Brofi. Length: 6357 ft.
GOOD PRIZEFIGHT ATMOS-
PHERE AND A LIKABLE HERO
WHO WINS THE PROPER
AMOUNT OF SYMPATHY
FROM THE AUDIENCE.
Cast. .. .Monte Blue the hero with
the "breaks" mostly against him until
the climax and then things begin to
look ro.sy. Leila Hyams a pretty
heroine and Jim Jeffries lends realism
in the role of the fighter's dad. Others
Frank Hagney, Tom Gallery.
Story and Production. . . . Romance.
For the men folks, action in the prize
ring and for the women, a pleasant
little romance that reaches the loei-
cal, if inevitable conclusion, these are
the audience pullers of "One Round
Hogan," a satisfj'ing entertainment
in general. Monte Blue commands a
proper amount of sympathy as the
young fighter who gets pretty unhap-
jy "breaks" for the most part but
eventually the old snags be"'" to
disappear and hero is headed for ma-
trimonial bliss. The fight stimulates
fine suspense and affords the action
that goes big with the men. It also
leads to the completion of the ro-
mance and the clinch ending.
Direction. . Howard C. Bretherton;
satisfactory.
Author F. L. Giffin
Scenario Chas. R. Condon
Photography Norbert Brodin;
good.
"Up the Ladder"
Sportlight— Pathe
Not Much New Here
Type of production
1 reel sport magazine
The type of material shown in this
one is much the same as the others in
this series, showing flashes of swim-
ming and diamond stars, golf and
polo experts and an abstract reference
to how they make the grade to fame.
Though this is the same as a good
(leal of what has gone before, it is
none the less interesting, and receives
a slightly new twist by the showing
of child athletes excelling in sports.
"Net Results"
educational Division-Stanley Adv. Co.
Excellent Drawing Card
r.vpe of [)ro(luction. . . .2 reel sport
magazine
Here is a short presumably made
with an educational purpose for ten-
nis lovers, but with the entertain-
ment angle so well emphasized that
it is small wonder it wins its first
showing at the Paramount. To boot,
it has Vincent Richards, world's pro-
fessional chami)ion as the feature fig-
ure, showing how to make a rubber
ball take orders from a racquet. A
clever story thread heightens the in-
terest so that it wilj appeal to the
ordinary observer as well as the ten-
nis fan. A fine booking.
"Should Second Husbands Come
First," Roach-Pathe
Luis of Fun
Type of production. .2 reel comedy
Ma.x Davidson is the "piece de re-
sistance" in this one, and usually that
is enough for one's money's worth in
a short. In this particular story as
a wooer of a widow with two "hard-
boiled" sons, he fairly surpasses him-
self 111 the type of antics for which
he is noted. However, his job is
made easy for hini by the gag-man,
ihe title writer and the production
supervisor. An all-around good com-
edy.
"Smith's Cook"
Sennett — Pathe
Ho2v to Keep a Cook
Type of production. . 2 reel comedy
'Ihe Smith Family, consisting of
Ruth Hiatt, Raymond McKee and
little Mary Ann Jackson are develop-
ing into a domestic comedy team that
bids well to carve a place for itself
with the best. Ruth, with her good
looks, makes any episode of the tam-
ily easy on the eyes; McKee as the
daddy of the outfit never fails to en-
dow the given story with an indivi-
dual humor; and Mary Ann is on a
par with any of the child stars for
intelligence, cuteness and trouping.
A finely blended affair of comic mis-
haps and sheer burlesque. Good
stuff.
And How!
Gump-Universal
Circus Antics
Type of production. .. .2 reel comedy
Andy Gump tries the circus busi-
ness for a sure road to fortune, and
seeing the crowds pour in, envisions
his profits in the millions, only to
discover that the mob is in on passes.
Misfortune gets in a few more licks
when he crosses the paths of several
wild animals, who run him ragged
i.rouiul the circus ring and finally
1 gilt out of business. Looks like
sure-fire for the kids.
"Topsy Turvy"
Winkler — Paramount
Krazy Kat Dotvn South
Type of production....! reel cartoon
Krazy Kat enters into new and
amusing adventures in the land made
popular by Little Eva and Simon Le-
gree, the latter seeing to it that the
visitor is given a "hot" time. An af-
fair with a Southern belle, with the
fair one suddenly carried of? to
Heaven whither Krazy Kat follows
only to be directed below by the irate
St. Peter, turns out to be all a dream
and Krazy Kat awakens to find the
janitor rousing him from a heavy
slumber. Amusing bits and some
clever cartooning makes this a pep
(?r two belter than the recent Kat
numbers.
Trial of '98" Premiere for N. Y.
Holhwood — It is though "The
Trail of '98" will have its world's pre-
miere at the .\stor, New York, fol-
lowing "The Student Prince." It was
reported that the picture would fol-
low "King of Kings" at Grauman's
Chinese, but Clarence Brown will not
have it ready for several weeks.
Start Oxford Theater
Philadelphia — Work has started on
the Oxford on Rising Sun and Ox-
ford Aves.. for Oxford Theater Co.
Drawings and specifications have
been prepared by the Ballinger Co.
The house will seat 2,050.
Muros Developing Stereoscopic
Joseph Muros at his laboratory at
417 W. 21st St. is developing a proc-
ess to give pictures a stereoscopic
effect.
Remodels Okla. House
Frederick, Okla. — Remodeling and
redecorating of the Gem is under
way by G. E. Kadans.
THE
■eStH
DAILY
Sunday, October 16, 19;^/
COAST TELEGRAPH FLASH ES-
Move On To Better Comedy Quality
HUGHIE M4CK IS DEAD-UNIVERSAL MAKING "HONEYMOON FLATS"
BELLE BENNETT FREELANCING — COAST DEVELOPMENTS BY WIRE
TWO-RE[l PRODUCf RS
INCREASING BUDGEIS
In an effort to get full entertain-
ment value in short subjects, Coast
producers are laying out large sums
for the making of two-reel comedies.
One producing firm is spending
$33,000 on each two-reeler which
leaves its studio, while another na-
tional producing company has a bud-
get which calls for the expenditure
of $20,000 on each short subject com-
edy that it makes.
In many instances, comedies are
allowed more "shooting" days than
full-length features.
Webb Assigned Direction
"Honeymoon Flats"
Ben Lyon, Marion Nixon, Owen
Lee and Bryant Washburn have been
cast for "Honeymoon Flats," an Earl
Derr Biggers' story which Universal
will produce.
Millard Webb has been assigned
the direction. Morton Blumenstock,
who has done considerable titling for
First National, prepared the adapta-
tion.
Carlos Eastbound
Abe Carlos who has just formed
the Quality Dist. Corp., in conjunc-
tion with George H. Davis, is en
route to New York. Quality will
handle 12 pictures to be made by Car-
los Pictures Corp.
H A R OLD
SHUMATE
Originab— Adaptations
For
Lasky — M. G. M.
Universal — Fox
Management
Edward Small Company
FREELANCING
Football Comedy
"Pigskin," a football
farce comedy is to be made
by ±<"ox, i^avid Butter, new
Jbox director, will direct
under supervision of Wil-
liam Couiiselman.
Belle Bennett Freelancing;
in 'littany s 'Wild Geese'
Belle Bennett, formerly under con-
tract to Samuel doidwyn and now a
xreeiance, has been secured by Tif-
lany tor a lead m "Vvud Lie_ese," tlie
Martha Ostenso novel.
Writes Story for Tyler
Olive Drake has written "Phantom
of the Range," an ongmal for Tom
iyler, to De directed Dy James Da-
gan. Miss Drake is writing anotner
lor Tyier wtuch Robert JJe Lacey
will direct.
"U" Gets Mary Nolan
Mary Nolan, who was brought to
Hollywood by John W. Considine,
jr., iroui iiernn, to appear in United
Artists productions, has just secured
permission to transter her hve-year
contract to Universal.
Tiffany Signs Hefron
Thomas N. Heiron has been ap-
pointed one of tne supervisors of Tif-
lany pictures. His advent into pro-
duction began with the old Than-
liouser Co. and he has also been with
D. W. Gritnth in many of his pro-
ductions.
June Collyer Busy
June Collyer appears in two cur-
rent Fox pictures. John Ford gave
her the role of the American girl in
■"Grandma Bernle Learns Her Let-
ters" and she was chosen for a pan
in "Womanwise" opposite William
Russell before she finished with
Ford, so it was necessary for her to
work in both pictures.
"Friend From India" in Work
"My Friend from India," featuring
Franklin Pangborn, the latest De
Mille comedy "find," under the di-
rection of E. Mason Hopper, is well
in production. Elinor Fair is play-
ing Pangborn's lead, while Ben
Hendricks has a comedy role. Rex
Taylor adapted.
Columbia Landing First
Kuns in Coast Theaters
Mike Newman of Columbia has
been checking urst runs in important
Los Angeies and ban hrancisco
nouses. J^e declares that in the last
two years his brganization has landed
seven hrst run engagements in big
theaters in those two cities. "The
tliood bhip" opens at the Metropoli-
tan here in Los Angeles on Oct. 2Q
and "Alias the Lone Wolf" at the
Granada in San Francisco on Oct. 28.
Jerry Gamble Cast
Jerry UamDle has been cast for
"No. iJ Wasnington bquare," which
IS being directed at Universal Uiiy
by Melville Brown Irom Leroy
C)cott's story and play. Jean Irier-
sholt has the leading role supported
by Alice Joyce, Zasu Pitts, Oeorgc
Lewis, Helen Jerome Eddy, Heien
t^'oster and MiUy Davenport.
"Louisiana" Progressing
George titzmaurice s special,
"Louisiana," trom Edward Chiida
Carpenter's romantic "Code of Vic-
tor Jallot" is progressing rapidly. Al
Rockett is production manager. Billie
Dove heads a cast including Gilbert
Roland, opposite Miss Dove^ Noah
Beery, Armand Kaliz and Emil
Uhautard.
Dorothy Phillips Recovering
Dorothy Phillips is recovering
from an attack of bronchitis whicu
has confined her to her home for
several weeks. She is due to start
work in the Rayart production, "The
Lae and the Man" as soon as her
health permits.
Carewe Back from Location
Edwin Carewe is continuing work
on "Ramona." Dolores del Rio heads
the cast including Warner Baxter,
Roland Drew, Vera Lewis and Mi-
chael Visaroff.
Willat Directing "Michigan Kid"
"The Michigan Kid," Rex Beach
Alaskan story purchased by Uni-
versal, will be directed by Irwin Wil-
lat.
Editing "Dress Parade"
Donald Crisp, director, is editing
"Dress Parade," the story of West
Point, which serves as William
Boyd's first Pathe starring picture.
Start Van Bibber Comedy
"Hot House Hazel" is third of
the Fox Van Bibber comedies fea-
turing Tyler Brooke. Orville O.
Dull is directing.
Funeral Services Held
for Hughie Mack
Hughie Mack, long a comed.an in
pictures, was found dead in bed at his
home in banta Monica Thursday
morning. Physicians diagnosed the
fatal Illness as heart disease.
hunerai services were held yester-
day from the Elks' Club. Mack was
working in a Jannings' picture at the
time of his death.
Sennett Signs Simshine Hart
Sunshine hart is now appearing in
Billy Bevan's new Sennett two-reeler
being directed by Harry Edwards.
Editing "Man Crazy"
"Man Crazy," First JNational pic-
ture co-featuring Dorothy Mackaill
and Jack Mulhall, is in the cutting
room for editing and titling.
Kent Back
Arnold Kent is back on the Para-
mount lot, following a brief vacation
in Europe.
Newmeyer Assigned
Universal has assigned Fred New-
meyer "The Worm 'I'urns."
McDonald Directing Imperial
"A Brainless Genius," Imperial
comedy is Wallace McDonald's sec-
ond directorial eflort for Fox.
Langdon in "The Chaser"
Harry Langdon's forthcoming star-
ring vehicle has received a definite
name. It will be released under the
title of "The Chaser," according to
announcement from Richard A. Row-
land.
Change Comedy Title
"Two Flaming Youths" is title
selected for the first co-starring com-
edy made by W. C. Fields and Ches-
ter Conklin for Paramount. It sup-
plants the working title, "The Side
Show."
Padjans in "Crashing Through"
Jack Padjans, Pathe western star,
is working on "Crashing Through"
by Jack Stevens. Wyndham Gittens
adapted.
Paramount Assigns Voya George
Voya George will play a role in
"The Legion of the Condemned" for
Paramount.
Lazarus Titling "The Gorilla"
Sidney F. Lazarus is titlini? "The
Gorilla," forthcoming First National
release.
Production news IS important. This page brings it to you daily
THE
Sunday, October 16, 192/
■cStl
DAILY
Paramount Signs Contracts
New contracts have been signed b)
Paramount with Doris Hill, blanciu
LeClairc and bally Blame.
Edeson Gets "Chicago" Role
Robert Edeson is not to app;;ar i:
"The Blue Danube, " but will assumi
a part in "Chicago' 'at the De Mm.
studio.
Stephens Signed by Sennett
Maurice Stephens, former Los An
geles newspaperman, has been sign
ed by Macic bennett as a t.t.e wt.il-
He has just tinislied "His Unluck
Night."
De Mille Signs Youth
De Mille has assigned Miltoi
Homes a role in " i he Leopari
Woman." The youth, who is bui
19, plays in "The Wreck of the Hes-
perus."
Carillo in Craft Cast
Through Higgins-McCullough
Mario Carillo has been engaged foi
new William J. Craft-Universal pro-
duction, as yet untitled. It will star
Glenn Tryon.
Lawrence Editing "Texas Steer"
1-raiik Lawrence has been as ionrt
the film editing of "The Te^'a
Steer," which stars Will Rogers for
Sam Rork and First National.
"Grease Paint" for Conrad Veidt
Universal has purchased "Grease
Paint." an original by Svend Gade,
for use as a vehicle by Conrad Veidt.
The picture will go into production
this winter alter \'eidt completes
"The Man Who Laughs."
Busy on "Chaser" Script
Arthur Ripley. Clarence Henneckc
and Bob Eddy are busy on the serin
for "The Chaser," Harry Langdon's
next production.
On Sick List
Betty Blythe is in the Hollvwoor'
Hospital recoverinc: from a minor op-
eration. Marie Prevost and ^~ts''
Ruth Miller are in th" '» hospita
recovering from operations.
Barker Back from Vacation
Reginald Barker has returned from
Catalina Island where he enjoyed hi'
first vacation in years. His new af-
filiations has not been announced.
Ruth Dwyer, Olive Tell Cast
Ruth Dwyer and Olive Tell bav
been added to the cast of "Sailors'
Wives," the First National produc-
tion now in work. Mary Astor ptt'
Lloyd Hughes are featured. Joseph
Henabery is directing.
George Lewis in "Young Blood
Universal has purchased "Young
Blood," college story, from F. W.
Rath. It is an original, and probably
will be used as a vehicle for George
Lewis.
Harrv Gribbon Back
Harry Gribbon is back in Hollv-
wood after three years in New York.
A Little from ''Lots"
Bj RALPH WILK
Hollywood
"'OXK are "the good, old days."
>J \ cars ago, a pioneer producer sc-
ured a return of 1800 per cent on
-s pictures; today, the reiurn to pro-
ucers is less than 10 per cent, ac-
jrding to experts.
» ♦ *
The past few years have
marked important progress in
photography, accordmg to ob-
servers. Wholesale closeups
are being eliminated, while the
'scripts are much better and
have helped to eliminate waste.
Mere beauty is not sjrvmg
as an entree to pictures. Pro-
ductrs are asking for girls with
screen personalities.
* ♦ *
Stars who have been saved by ex-
pert cameramen and niuKcup incKj
lave much to worry about in the
wholesale introduction of panchro-
matic stock. This is the belief of di-
rectors and cameramen.
The use of pancnromatic does away
with heavy makeup, and actors with
irregular features and double chins do
not photograph well.
* * *
Pictures of- the future will
call for full character draw-
ing, such as ivas given by
Emil Jannings in "The Way
of All Flesh'. This is the
opinion of expert observers.
* * *
A youngster that has a bri-^ht fu-
ture is "Peanuts". Her real name is
Marion Byron and her first lead was
opposite Buster Keaton in his new
est comedy.
* * ♦
By the way. Buster, who is a rabid
baseball fan, saw the Pirates take it
on "the chin" when they faced the
Yankees. Buster has missed few
world series.
* * *
It is rather odd to see men eat
ice cream at football games, but
then the California sun is very
much on the job at early-season
games here.
* * *
"You have seen nothing until you
see a Hollywood openintj," The^
.ut-Oest Morne Gest", Raoul Walsli
old us and he had the right informa
tion. We saw Walsh's "Loves of
Carmen" at its premieie at the Car
thay Circle and we still have visions
of the kings and queens of the movie
kingdom as they passed under a
:anopy with hundreds of fans cheer-
nc them. Infidnnta'ly eastern the-
ater owners should keep an eye on
;ack Laughlin, who stages the pro-
logues at the Carthay Circle.
^i * *
More missing names :
Jacques Walter Ruben, Stephen
Ray Bell Roberts. Incidentally,
a Los Angeles newspaper
ivoman made a bad guess when
she mentioned Ruben's first
name as "Jerry".
The Fine Arts studio is a busy
place. l-,uaie Ciine is starting a Firs'
National picture, while Tiffany is
active with "Wild Geese". Harry
Joe" Brown also docs his producing
at Fine-Arts.
* * *
Jack Gain, who introduced
quoits at the Paramount studio,
is holding his supremacy in that
sport. He has reached the
quarter-finals in the studio totor-
nament.
* * *
"My Best Girl", Mary Pickford's
picture, is expected to open the new
United Artists theater in Los An-
geles.
* * *
Our Passing Show: Charlie Bow-
ers, H. L. Mailer and staff motoring
tn Charhe's Chrysler; Bert Levy, the
carcooUiSt, bus-/)iotoring on Vine
Street; George O Brien being greeted
aC itie t ox studio.
* « *
Bob Bassler is making
progress. Eight months ago,
he was m the research depart-
ment of the Paramount Long
Island studio; now he is a cut-
ter at the Paramount studio
in Hollywood.
* ♦ ♦
Our list of missing first and sec-
ond names now contains the follow-
ng: James Morris Jerrauld, whose
story on Bodie, Calif-., a ghost city,
won oodles of space for "Jesse
■tames," Fred Thomson's picture.
Another press agent, who knows
how to get stories accepted is Lynn
arnol, Sam Goldwyn's Eastern
publicity representative. The isew
York Times gave a column to one
jf his stories on "The Magic Flame."
* ♦ *
A certain Hollywood saxo-
phone player is in danger of
losing his life. His apart-
ment faces a big studio and
every afternoon the saxo-
phonist does his stuff, dis-
turbing several high-priced
scenarists.
* * *
Our Passing Show: Adolphe
Menjou carrying a copy of
"Time"; Hector Turnbull and
John Waters chatting at the
Paramount lot.
* * *
At the outset of the war, Robert
Martin, FBO cameraman, was a pas-
senger on the "Zieten," a German
ship, in the Indian Ocean. Jake
CAMERAMAN
Bell &. Howe:i
Equipment
H. OBROCK, Jr.
293 E.Eigbib Si., BLId.. N. ^ . U indaor 4886
Jacobsen was a sailor on an Eng-
lish destroyer, pursuing English
ships in the Indian Ocean. T'other
day, Martin and Jacobsen, now a
technician at the FBO studio, met
and exchanged reminiscences.
* • *
Bill Fields, the comedian, now on
his sick bed, has not lost his sense
tf humor. "I only did it to lighten
your burdens," wrote Bill in refer-
ring to his automobile accident. His
wire, addressed to Paramount press
igents, continued, "I had not been
jble to give you a good story up to
'low, so I just had to do something."
* * ♦
The numerous De Grasse
brothers, who are actors and
directors, have a nephew. Bob
de Grasse, who is doing excel-
lent work as a cameraman.
* * »
A studio publicity force that is
functioning on all "sixes" is that
headed by Earl W. ("Pinky") Win-
lard, at the FBO plant.
FRANK ZUCKER
Cinematographer
*Phone«:
Wadswonh 5650
Wisconsin 0610
JOE BARRY
Film Editor
NOW COMPLETING
the^llluiofRimni"
Ashland 2079
E. M. KRAUS
Artcraft The«trical Enterprises
Motion Pictures
Ptrsonal representative for
STARS and DIRECTORS
1 595 Broadway
New York City
Phone — Lackawanna 4288
Gausman, Wilk, Crowley cover coast studios daily for Film Daily
10
DAILVL
Sunday, October 16, l^^l
cai
I
Theater Equipment and Management
By MICHAEL L. SIMMONS
Saving the Sprockets
Knife-like Edges Play Havoc With Film and
Machinery; Should Wax Prints
Through carelessness and neglect sprockets are
frequently left on projectors until the teeth develop
bad hooks and knife-like edges. Film damage caused
by under-cut teeth is unmistakable in appearance and
in many cases ti^m is practically ruined alter one or
two showings if run on a projector equipped with
such sprockets. (Figure 4)
The changing oi an intermittent sprocket must
be done with great care as the shaft can be bent very
easily. Equipped with the proper tools any compe-
tent Projectionist can make the change but in many
cases it may be advisable to have the work done at
the factory to insure the best results.
Before placing new sprockets on proj'ection ma-
chines, a careful examination should be made of the
teeth to be sure that none of them have been dam-
aged by coming in contact with one another or some
other hard surface. If a sprocket is accidentally drop-
ped on the floor the teeth are likely to be burred or
bent and if used on a projection machine, will cause
untold damage to film. This will be true even if
only one tooth has been damaged.
All new film should be waxed to insure against
adhesion or sticking in the gate or trap of the pro-
jector. When unwaxed film is run, it is necessary
to clean the shoes frequently, otherwise the accumula-
tion of hardened emulsion on the shoes acts as a
hold-back causing a greatly increased pull-down
strain which always results in mutilated perforations.
Needless to say, a new print can be completely ruined
in this manner at one showing.
Fig. 4. Sprockets tak-
en from projectors
actually in daily
use. Sprocket A is
a new sprocket.
The teeth of this
sprocket have
been undercut be-
cause the take-
up was too tight.
\
The arrow shows
where the him
edge has been
chewed away by
bent reels or im-
perfect alignment
of the upper mag-
azine.
o o
o o
o o
o o
o □
o o
o o
o o
Q O
C3 O
o b
O O
o o
o o
In removing the hardened emul-
sion deposits from the film tracks and
tension shoes use no steel or iron
implement such as a screw driver,
safety razor blade or file. Instead
use a dampened cloth and if neces-
sary a coin as this will not scratch
the highly polished surface.
Reconstruct Huron Theater
Huron, S. D.— H. Harris is rebuild-
ing the Lounge, installing a new
stage, ventilation and heating system.
Riggs at Holdredge, Neb.
Holdredge, Neb. — Jack Riggs
manager of the Opera House at
Kearney, has been made manaeer of
the Sun. He succeeds Floyd Ker-
wood, who has been transferred to
Grand Island.
Arthur McCanna Managing House
Whitewater, Wis.— Arthur McCan-
na has been appointed manager of
Fischer's Whitewater, succeeding
Daniel Delaney who is now manag-
ing the new Fischer at Burlington.
Eau Claire Has Censor Board
Eau Claire, Wis.— Mayor John E
Barron has appointed a board of
censors.
Gamck at Madison Renovated
. Madison, Wis.— The Garrick here
is undergoing a renovation in prepa-
ration for its fall opening Oct. 9.
Iowa House Chances Schedule
Clear Lake, la.— R. J. Relf has
changed the policy of the Uptown
trom a daily to a two-day schedule
lor each week.
How to Ruin a Print
at One Showing
New or "green" film should
not DC put on projection ma-
ciiintis witnoui ocmg waxed.
Vvnen unwaxed rum is run, it
is ncccssaiy to cean tne shoes
trtqucnuy, otuerwise tne ac-
cuiuu.aiion ot Hardened emui-
Sion on ine snuts at.is as a
tiu.iU-DaCK, causmg a ^rcatiy in-
cr^aocu puu-uowii !3i..a.n w.iich
a^vvays rcsu.ts in muiiioied p-r-
torauons. i\ new prmc can oe
cuiiipiti^iy ruiHcd in t.>iis m^n-
iit;r ac one snowmg. ih.s is
tilt! nintn "tip ' in tiie Consoii-
uatta I'lun lnai4St.rit.s, inc.,
Scries.
Typhoon Installs System
in AsDury Jf ark's Mayf air
Asbury Park, N. J. — The recent
completion and opening oi Walter
Keaue's Maytair makes another ad-
dition to tne growing string ot • at-
mospheric theaters ihrougaout the
country. The architecture is of tne
distinctive Spanish-Moorish type, de-
signed by 'i. VV. Lamb.
An outstanding item in the the-
ater's facilities lor comtort is the
cooling, heating and ventilating sys-
tem installed by the Typhoon Fan
Co. For summer cooling and ven-
tilating, the system supplies the the-
ater with 177,000 cubic teet ol cool,
iresh air every sixty seconds. Thus,
about 400 tons of air pass througn
the house every hour. With such
volumes of fresh air, heat, odors and
humidity haven't the tiniest chance.
For the winter, the Typhoon Tem-
pered Air Recirculating Unit pro-
vides fresh warm air throughout the
entire house. By recirculating part
of the air and mixing with it suf-
ficient warm fresh air, pure breath-
ing is insured and at the same time
it is claimed, a considerable saving
is effected in fuel costs.
Rudy Faulds, "National" Manager
Omaha— R. G. Faulds, who for the
past two and a half years has been
selling equipment and supplies in
Minnesota and the Dakotas, has been
transferred by the National Theater
Supply Co. to branch manager of of
the office here.
National Makes Two Changes
Chicago — Two manager changes
have been made by National The-
ater Supply. C. P. Anderson has
succeeded A. G. Smith at Oklahoma
City, with the latter heading the Kan-
sas City branch, succeeding T. J.
Cole, resigned.
De Vry 16 mm Projector
Makes Its Bow in Market
Chicago — Prompted by the general
interest manitested by the public in
amateur motion picture maKing, the
DeVry Corp. places on the equipment
market, the hrst sample of its new
10mm projector, weighing seven
pounds and representing and unusual
combination ot a 200 watt lamp, with
special reflector and an l:'2-50mm
lense. 1 he universal motor is for
either A.C. or D.C. current — and the
speed is adjustable to suit variations
»n voltage. The projector may also
be cranked by hand for rewinding
and special effects, it has both motor
and hand rewind.
In threading the film is slipped
around two rollers and through the
gate.
Since all 16 mm. film is slow
burning (non-inflammable) there is
no special fire risk, and there are no
special insurance or fire regulations
to observe.
Kilgen Organ for Cuba House
Havana, Cuba — Roy Chandler
closed a contract with the National
Theater Supply Co. to install a $20,-
000 Kilgen organ in a theater now
being built here for Messers Solis
Entrialgo & Co., big department
store owners, and whose theatrical
interests he represents in the United
States.
Remodeling at Oshkosh
Oskosh, Wis. — The Grand Opera
theater is undergoing repairs and re-
modeling and according to W- G.
Maxcy, the owner, will be ready for
its opening within a few weeks.
Meyers Closes House
Danebrog, Neb. — Andy Meyers has
closed the Star indefinitely, due to
other business interests occupying
his attention.
LEE LASH STUDIOS
H. J. Kuckuck, Gen'l Mgr.
Recently installed Fabric Picture Set-
ting in Publix De Luxe House,
Johnson City, Tenn.
1828 Amsterdam Ave., N, Y. C.
Brad. 4907
if You Are in the — ^
Market for Any Kind of
MOTION PICTURE
APPARATUS
CONSULT US AND SAUB
MONEY
SEND FOR OUR PRICE LIST
U/iuoacHBys
▼▼no West 32'«'St.Ncwyork,N.y.*^
I
Phone Penoa. 0330
Motion Picture Department
V ^ afiH Cnnaria AEenrn for Debfir
r
f
THE
Sunday, October 16, 1927
■^m
DAILV
11
Foreign Markets
NEWS FLASHES FROM
FILM
CENTERS
ALL OVER
THE
GLOBE
MELBOURNE. 1
LONDON. BERLIN.
PARIS
By JAMES P. CUNNINGHAM
THR[t NEW CHAINS
rORMtD IN GERMANY
National Film Sponsoring
Circuit in Conjunction
With Exhibitors
Berlin — No less than three large
theater circuits have entered the he.cl
in Oerniany, including \ationai
Kilm-Theaters, in wliicli National
l-iim Co., distributors, are interested,
together with \V. Jtiulks & Lo., brA^
Star and Hugo Lenike, exhibitors.
The others are the Rivoli-Lichtspieic
and a chain financed by German h-
nanciers.
The National is the largest of the
three. This group having already se-
cured control of National-Film the-
ater, at Steglitz (in construction); the
B.T.L., on Potsdamerstrasse, in Ber-
lin; Odeon, on Potsdamerstrasse.
Berhn; National-Film theater, at
Schoneberg; the B.T.L., at Friede-
nau; also the Kronen-Lichtspiele and
the Friedenauer Lichtspieie, at
Friedenau; Flora-Lichtspiele, at Steg-
litz, and the Filmburg. and Deutches
in Steglitz; three in Wiimersdorf. in-
cluding the Amor Lichtspieie, the
VVittelsbach Lichtspieie and the
Deutches Lichtspieie; the B. T. L.
Moabit, the B. T. L. Alezanderplatz.
both in Berlin: Obelish Lichtspieie
and the Residenz Lichtspieie, in
Potsdam; and three at Dusseldorf.
the Palast; National-Film theater and
the Kanmierlichtspieie.
Rivoli-Lichtsp'ele G.m.b.H., of Berlin
Halensee. with headriuarters at Kurfursten-
damm, 119-200. Berlin, will control the (ol-
low-ng : t'e U-T theater, at Coburg; Rivoli.
BerlinHalensee; the CasinoT.ichtspiele, ir
Me'ningen ; Metropol, Gera-Debwitz. This
concern is likewise negotiating for severaj
others.
("erman finar.'^iers are understood to be
ccii.pletipg details for organization of a chaii'
ur.il in Hamburg. bii'Ming or aciiirmfc the-
aters at Barmbeck. Eimsbuttel, Eilbeck. AI-
tona. Ottensen. Winterhude, MuhlPTik.imp
ano Winterhudenweg, and in other provincial
cit-es.
VV. Knnsche'. owner of the Verein'gte
T -Vlitsp-e'e. at D.inz'g. by acquiring the Filn'
Pa'a't and K'ln'tlicht r.i»le. at Lan"f'lir. now
controls «tx houses. They are: the Rathaus-
Lic''t«D'eIe, and Glo'-ia. at Danz'g: the new
acoi'-sition? at Langfuhr : the Luxus-I^icht-
spiele. at Zoppot ; and the Hansa-Lichtspiele.
at Neufahrwasser.
Printingr Rntps Set
Paris — At a meeting of the
fi'm printers' divis-on of the
Charnbr" Syndicale Franquaise
de la Cinematographie, the fol-
lowing tariff's were named for
printing of French film stock:
Per Meter
Printing in lots 0.?5 francs
Neijative Deve'op'ng. 0.75 francs
Neg. Pan. Developing O.OO franr."i
Ton'ng O.M f-ancs
Tinting 0.10 francs
C. E. A. Conference with British Judges Similar
to U. S. Trade Practices Parley
Birmingham, England — The long-fought out joint discussion
between Birmingham justices and representatives of the trada, held
here in July, is somewhat similar to the American trade practices
conference now in session in New York.
Exhibitors were aftecied mostly by the final rulings of the Gav-
ernment, this because theater owners largely sponsored the con-
ference. They were ordered to take more care in the selection of
films where audiences are mostly children; prevent undue crowd ng
at children's matinees; not to s age anything in the nature of elabo-
rate prologues or stage presentations where the exhibitor is not
licensed. Attendants cannot be dressed as "part of the show," and
community singing, if allowed, must be kept within bounds and
orderly conducted. The judges d sapproved of the personal appear-
ance of performers representing film characters.
Unless trade shows are limited to prospective customers for
purposes of trade, distributors must secure licenses for showings
both on Sunday and weekdays.
Turkish Trade Successfully
Battles Tax Burdens
Constantinople — Proposed tax of 5
piasters per meter (5 niasters are ap-
proximately equivalent to 2^ cents)
on all motion picture film has been
referred back to the budget commit-
tee, which was unable to take action
because the Assembly in Angora
closed.
Representatives of all local inter-
ests protested against the tax so
strongly that action was deferred.
Opens Berlin Branch
London — Major A. Rassam, of
British Controlled Films, Ltd., has
returned from Germany after estab-
ishing an agency in Berlin, in con-
junction with French and German
renters. British Controlled Films
plans to open offices through Con-
tinental Europe.
Films Will Aid India
Bombay — Indian Railway Board
will promote the agricultural im-
provement, health and general wel-
fare of the country with the aid of
special films in demonstration car"-
"•1m/-1i are to be sent through all of
India.
London Watching
U. S. Conference
By ERNEST IV. FREDMAN
Editor "The Daily Film Renter"
London — The industry in England
is interested over the American trade
practice conference sponsored by the
U. S. Federal Trade Commission and
now being held in New York.
Although definite opinions are not
forthcoming from British screen of-
ficialdom, many interested in films
are watchiiig reports of the confer-
ence.
NtWS REEL COMBINE
fOiiMS ONE COMPANY
Paris — The three important news-
reel organizations of France, "Pathe-
Journal," "Gaumont-Actualities" and
"Metro Ncwsreel," have merged and
formed one company to cover tlie
entire country, thereby cutting over-
head one-third.
"Pathe- Journal" was the first def-
initely established news reel in
France and this was followed by
"Gaumont Actualities." Pathe and
Gaumont, in order to avoid what was
claimed to be unnecessary competi-
tion, linked their organization. Final-
ly, M-G proposed to Pathe and Gau-
mont that they combine. The new-
reel will be called Pathe-Gaumont-
Metro-Journal.
Madan Has Nine in Work
Calcutta — Nine theaters are now
being erected, two in Calcutta, for
Madan Theaters. Ltd.. wh'cli. iii ad'li-
tion, also engages in -production, dis-
tribution, theater accessories, and the
non-theatrical fields.
New German Producer-Distributor
Berlin — Europaische Filmproduk-
tion Willy Lehman G.m.b.H, has
been organized with a capital of 20,-
000 marks, to engage in production
and distribution. Willy Lehmann is
the organizer.
Afifa Declares 4% Dividend
Berlin — Dividend of four per cent
was declared by board of directors of
the Afifa Co. (Aktiengessellschaft fur
Filmfabrikation). Ufa contros 83 per
cent of the organization, which has
capital stock outstanding amounting
to 400.000 marks. During the past
fiscal year, Afifa made profits of 18.-
199. as compared to a loss of 51.356
in the previous 12 months. This loss
was cancelled when Ufa bought into
the company.
Robertson in London
London — John S. Robertson arriv-
ed on the Aciuitania for a six weeks'
trip through Eurone. following which
he will return to Hollywood. The di-
rector's future plans are not set. but
he has denied reports that he will join
a foreign producer.
Mittra Sponsoring New Unit
Calcutta — N. C. Mittra, well-known
in Calcutta theatrical circles, is
launching a new production company
which he will head.
New-Type House Opens at Shangha-
Shanghai — The Palace Orphcum.
^eating 900. has opened. The new
venture is said to hf the first in Chin."
which was esperially de-^igned aloiir
neighborhood lin^s. All equipmept
was made in the U. S., while a roof-
t;arden is a feature.
Saklikower Acquires a Third
Frnnkfort. Germans- — Alevn'lrr
Saklilf^wer. owner of the two 'F"r>^t-
pnhof-Lichtsoiel hoti^ps in >''a!?d'"-
'mrg. hn= nnened the Gloria in Frank-
fort, a 1,000 seater,
RiCHMOUNT Pictures Inc.
New York City, N.
President
723 Seventh Avenue
D. J. MOUNTAN
Exclusive foreign representatives for Ray-
art Pictures Corporation and other leading
independent producers and distributors.
Y.
Cable Address
RICHPTCSOC. PARIS Cable Address:
Cable Address: RICH PIC. N. Y.
DEEJAY. LONDON
Exporting only the Best in Motion Pictures
THE
12
DAILV
Sunday, October 16, \o?.7
Presentations
By CHARLES P. HYNES
Capitol
Inau^rating a new policy of augmente'l
diverti-sements the Capitol offers an initia
program sufficiently staggering by way of
popular names and gala enough in if pro'^u'"
tion to spread the word around that he'e
was a great show. And it rf-l'y i' a fi •
entertainment from a vaudeville viewpoint.
The picture end of it seems destined to :
place of second importance.
A new sectional <:tage that can he e'evate
at leisure, the orchestral platfn*"m wn*-ki "
on an e'evator and other modern device
have given place to the old and contrihut'
not a little to the new show's specta-ular a
pr^e. Tt opens with the overtu'^e: "Echoes o
the Opera " the orchctra rising on an ele
vated platform from the pit, the men w-a'
ing green jackets. The first number i~ *'Torr
ador Song" from "Carmen." The scene o
the. sta^e fades in on a group ringing th*
"Toreador Sons'." They work heh'nd a dec
rated scrim curtain, the stage but dini'>
lithted. This is followed hv a so'o. "R'd
Paeli->rri" from "Tl Pae'iac-i." Here aeai
the soloist appears be'^ind the scim cu't^in
standing in one of the arches of a donb''
arched framed lowered behind the scrim. H
is 'iuhted bv a green spot.
F"r the duet from "Caval'eria Rtis*ira"a ''
which comes next, the two singers apnear ii
the oinosite arch. «ti!l behind the ^crim. r
cathedral bac''dron to the rear. The ba'le'
.'cene from "F'^nst" conc'ndes the po-'i-in o'
the bMl. A f"ll stare for this, metal c'"*'-
curtains are dr-"ied a-'^s'i-'-'''.. -, — : . , i i _•
I,-,,.'-orro,ind. The girls of the ballet wear
white b'ouse' and green tru-^ks and cap' al
ternating with others wearing green skirts
white wai'-ts and green bonnets. The ch'^ra'
unit is grouped in the background w^a-'i^p
the peasant co~tnmes which wee not vis-b'e
in the fir=t number, done behind the scim
curtain. Throuphont the operatic "^umb-r-
r''een and magenta liehting is uS'^'d effe"ti"plv
Tf'e ma"azine is next and then "C-inito'
Tours.' *a «cenic <-hown to the acc'^m'^a"im'=nt
of a string orche tra p'aying in the left ha''"'
upper box a vocal s'^'o al'"o a mrt as wl^
as a m'xeri octett'" who annenr in the r'ght
hand upper box and sing "At Sundown." They
wenr cowboy outfits appronri'^te to the at
mosphere of the western locations shown in
the "^cenic.
The main presentation event precedes th"
feature a?id is introduced bv Pat "Roo'^ey who
acts as master of ceremonies for the C'ti'e
act. He directs the s^an-e orclietra thr"ugh
the opening number. This uses a half «tag
the back curtained off in a covering of black
and ^'ilver stripes. The musicians ocu'^y a
p'atform which is shifted to the front and
eVvated .at will durine the entire numb'"'.
Following the orcbctral number Roo"ey in
troduces Paul Specht leader of the o'che't'-a
and then the Rooneys, Pat. Marion Bent an''
young Pat Rooney. do their dance number
with a song or two. the family atmosphere
permeating throuch the audience and c"e "ti 'g
AMALGAMATED
VAUDEVILLE AGENCY
Attractions for
Picture Theatres
Standard Vaudeville Acts
1600 Broadway, New York City
Phone Penn. 3580
the usual enthusiasm and applause. Marim.
Bent wears a s.tunning creation, a hoop skirted
'own with plumed hat to match and the eight
■allet girls who augment the dance also wea
'loop skirts and bonnets.
The orchestra is switched to the front of
he stage and a gold cloth curtain lowereil
chi'e the stage is set for the fi-ial numbei.
n the meantime Burt Rome and He-irv l)u n
'ffer popular song hits. T^yndon and Farmin
lo an Apache dance and the Ke'ler Si'ter
nd T.ynch contribute two or three so"gs I
harmony. They make their appearance vi.i
n elevator lowered from the pit and which
ilso contains a piano used in the accompani
nent of the songs.
The curtain rises on the grand finale, a
•o'or spectacle featuring an electrical disp'ay
•hat had a knockout effect upon the au 'ience.
The staee ries in three sections fo-m'ng a
•enter staircase when the various leva's have
been reached. On the lower level, and to
"ither side of the stairs, the orchestra i.s ar-
■-anged while. lowered to the upper tiers, are
'iris seated in electrica'ly eouipped hoops, t'-e
'i'rhts of various colors flashing on an'l off.
This same electrical effect is carr'ed out i-
a border design on the various stage levels
and down the staircase. The hi'lct c ters
'rom the ton of the stairs and the faMean
taged for the climax brings the siiow to a
close.
Colony
An innovation in the routine overture i«
'ffered in a rendition of "My I.itt'e '^rav
Home in the West" p'ayed as it might have
'■»en composed bv .Toha"n Strauss. Richard
Wagner. Abie Kabi'bl-'e f'f Abie were a mus'c-
■anl. and John Philip Sousa. This is fob
'owed by the news reel and m-'in presenta
■ion number cal'ed "Tlie Wandercs". a pro-
logtte appropriate to the feature. "Surrender"
•vhich is next on the program. The fir=t na't
"•f "The \Vnn'^^*''*rs" ore~ents a vocal chorus
■nping "Fii F.li". Thev are groui^el across
the front of the sta^e. which is semi-dark wi»h
''im spots bare'v illuminating the singers who
are garbed in ritual gowns of draned deign
'urbans on their heads. T'^is number i=
'ermed "Pays of Sorrow" while the s"cceed
•ng one is "Hays of Toy" .and depi-ts a
banquet tab'e in the dining hall of a .Iewi=h
'I'^me. a back drop <-howinc a stainc' e'as*:
"inflow. Candles decorrte the tab'e wh'ch 1 =
'aden with the f'^ast. Aboi't eighteen persons
'a'-e part in this, four old cronies doine a
'ance accompanied to <^nee^es whi.-h lent a
"omedy aspect. A vocal so'o was included ai'<l
a Russian dance by one of the as^emb'v. A
"■artoon and the organ solo concluded the pro-
gram.
Paramount
The_ overture was "Ruhin'tein Me'odies.'"
'■'■aturing a solo vio'init, the Pa'am-u't
Trumpeteers. a Piano duo and the bal'»t
"orns. The numbers were dr^s-ed wi'h som"
-nectacu'ar staire sotti^gs. The-> c^m- the
•lewsreel. fol'owed hv the usual Crawford o-
-an rc-ital of n^nular ni'mbe"--. This wa'
^oI'oi"'ed by a Tiffaiv scnic. Th' s'ao>» pre
-e-''ta'io" wa'; de"ised bv Jac'- Pa*-'! et^".
^-'led "Dixi-land." Tt centered around Be
Ta-k and his s*age O'chestra. i *ro '"ci g "
— -ies of acts. The band opened w'th "S'.'a-ee
S'lore " and a finp variety of spec'a'ties we-e
affered. the hia'hb'eht being a Iionh cmedia-
■'•ho was the biggest laua'h hit seen i'l th-
^aramou"t in rnany weeks, A new v'^rcto -
of the Black Bottom was one of the ba"fl'=
■■"atMres. and a noveltv da'^ce by the Mis es
Stnn'ey and Tee. The fina'e '"-oii"ht on
'^'"■bes Randolph's Kentucky Jubi'ee Ch-'i'
The entire stage offering was snanny. W'th
a '•pectacular stage effect produced hv the
cutting of an enormous waterme'on, revea'
■•'.T the r)ixie sincers a^^ainst th** red rind.
The feature fo'towed, Thomas Meighan in
"We're All Gamblers,"
Rivoli
A prelude played bv the Rivoli orchpst'a
opens the program followed by the ne\vs'-eel
•and a J.amfs A. Fit^patrick M'lsic Master
pi'-ture, "Charles Coiinod" which coi^c'u'e'
with a stace nresentation of the prison '■ce'^e
from "Faust" wi'h the nri-cipa's. Faust,
Mnreuerite and Meh^histonbe'es. taking their
well known ro'es. The setting is in accor.l
with the opera and the "'ork of the pcf-v.-mers
done in good style. The picture and a two
reel comedy conclude the program.
Roxy
Opened with the grand organ playing
"Southern Impromptu," including arrange-
ments of "Humoresque" and "Swanee River."
The symphony orchestra pre eiited Liszt's
13th Hungarian Rhap ody. The first stage
offering -Aras "The Ballet of the Stars," with
1 beautiful set that presented Patricia Bow-
man and Nicholas Daks with the ballet corps
in an artistic dance conception. This was
followed by "Pieces of China," a Pathe sub-
ect. A novelty stage offering followed in the
form of a silhouette called "The Spider and
the Fly." The background represented an
enormous spider's web against a red silhou
ette. As three girls danced, a great spider
'escended to the stage from the web. caught
one of the girls and bore her aloft as the
:urtains clo'^ed. The main presentation was
'An Indian Fantasy" opening with a scene
of a waterfalls as a singer rendered "By the
Waters of Minnetonka." Then the scene
ahanged to a gathering of an Indian tribe on
he plains, with an Indian high up on a cliff
singing an invocation to the Sun God. An-
other feature was. a dagger dance. The en-
semble sang several Indian ballads. After the
iiewsreel, Irving Anderson and his band pre-
ented six numbers including vocal numbers
and dances. The feature followed, being
Fo.x's "Gay Retreat."
Midland Opens Oct. 28
Kansas City, Mo.— Loew's Midland
is scheduled to open Oct, 28.
Griffiths Open Ardmore Ritz
Ardmore, Okla, — Griffith Bros,
have opened the Ritz, ■which is the
old Adelphos remodeled at a cost of
$50,000. Harry Lowenstein is man-
ager.
Schwartz Plans Sheepshead Theater
Plans are being; drawn hy A. H,
Schwartz for the erection of a 2.500-
seat theater at Sheepshead Bay. Con-
struction is expected to get under way
as soon as plans are approved.
Strand
A short prelude by the orchestra precedes
a ballet fantasy. "The Crystal Gazer," fea-
turing Myrio, Desha and Barte, an adagio
team of two men and a woman. At the
opening the curtains part on a colonnade to
the back of the stage, standing put in bold
relief against a sky background Posed be-
tween the columns are dancers while on a
center staircase are posed the two men danc-
ers gazing presumably into a crystal repos-
ing on the floor. This later proves to be a
balloon held in the hands of the woman
dancer who is gradually elevated to the col-
onnade level. They descend and do an in-
tei-pretive adagio using the front part of the
stage. At the conclusion of the dance they
resume the original pose. The news .reel
continues t'-e program and Frank Fay with
l-is presentation of "Midnig'n At the New
Vo,-i-er" offers the main event of the Strand
F.-olic. The New Yorker orchestra occupies
t'-e center of tl^e stag» while "gi'est-s" of the
-■'nb are seated at tables to either s-de. Fay
"cts as master of ceremon'es. cracks jokes.
s'taps a sonet or two and ends bv canducting
tt,e nrcbpstt-a. Tt,ere are sevcal dance nnm-
berc i"..1,,rled. The act uses a full stan'e with
a s,.nb,,rst c"to,'t sc-eening off the back
.,.'.V' is draned in black curtains. A fin^eled
"''a-d-'ier hangs from above. The feature
"oncludes.
Wally Brown Hold-Up Victim
Grand Ranids, Mich. — Wally
Brown, operatine: the Stockine thea-
ter, was forced to ride out in the
cov'ntrv wi'h thugs, who robbed him
and stole his car.
P'aving Up Vaudeville
Milwaukee — Saye's Mil'er i=i feat-
uring an "augmented vPudevTe pol-
''"v" in connection with fpat"rp<?.
Weeklv nt-espntation wi'll be bu-'t
about Mildred Andre and her Musi-
cal Gang.
(Brooklyn)
Warin^'s P'>""svlva"ians were the atfrac
•ion . Tn afldition. K'^ward I,, Hvman p-e
.-^..^ted the oi'erttire bv tt,« o.-'^t-e-tra. an '.r^an
-ec'tnl on the new Ki^iball bv G-o-ge C'ook
and the ne"'s'ee'. "Thp Drop Ki-k" was
^"e hour and 11 minutes long. l^Tn^i-a' niim-
i.or^ rci'ire'l .S7 min.-tps. which with six
-niniites for tt,e newsreel brought nerfo'-man'-e
•n to two hours and 14 minutes. A loo"
■',o,v for this t'^eat^ir, Fi''st "'as "T-c'-ai-
''o„'.^i'inna " comno-i*ions of Peter Ts'-ha*-
'■o"'s'*v. playe'l by the orche'tfa. A sn«c'a'
■'^troducto'-v title annou"ci"or the overture of
i.o ro»a,T>ocit!ons ivas flashe-1 unon scree"".
' i'^'hts • l^iTnon ee"'ino' c-o"ts. Iii,,e b'-'r'iers an''
'•bie si'"l£ «trins. Two lemon flood's from dotr-e
an ot-rTiestra : brj-i^eg vin'et floods on draw
... renins and s'dps. (']^ minutes. > <^er\r^e
'"-oo'- ptaved "' ;'-e a T!"tt->-flv Ca-^ht i-
•he Rain " "Charmaine.*' "So-"^ of T-^-'ia "
a""' "Faust ' on the orf^an. "*^'^ng of T^i-
'ia" was nlaved bv Sa^oVi^ Ri^d'er. co-'C^r*
■na-ter and it was n'aved as a dn-t. Ambe'
soot from the dome covce"! the or^rr^-'ist
"h\}f i.r;.iores spo'to^ \he ^.i'.t ,*r) Jcf , f 14 mi ■-
"*es. Then came Warina''s Pennsytva^ians. A
«ib'er cvc ser\'ed as a baoVfrroti-arl. with b'u°
satin lea's and bbie scoHon borders. T^^nd
was seated on an T? ir-oti p'atform: t"'o Stein-
'"ay pianos on eitt^er side "nth btne sib-er *-tar
olano scarfs. R'or] was dressed in collegiate
,;„. enters and white flannel tro,i-ers. F'''ur
'emon box lanans on floor behind cvc; f^nr
'emon food from dome: four amber, four
''^sf, pink snots, three circuits of lemon in
'''"mini*e borr'ers and lemon foot.- ,,.orp th«
lia'hts discovered. On.*ned with "FTalte'niah'*
.i,en "T.,sf Another Dav." "Sa'"ta." "Wav
T^ark WaAn" r>ni^ "Positi"elv." For a secoofT
encore Fred Warjng. director, stepped down
from the nrodiiction sta'^e into the larfre or.
chestra sta"e to direct his orchestra and the
theater orchestra, (32 minutes,)
Ohio Pub'icat'Vns Merge
Clevelanrl — Ohio "Thp?t«>r T^ar^ics"
'aas nero-Pfl sv\\h "The O'-i'a '^•how-
man." with Fd Whp"lpr. p,iMis»a°r of
t-he "Topic:," pnnoint^pd ad"e-t-c;ng
n^anager of the combined publica-
tions
Laird Heaf^s Exchange Chib
Atlanta_ — The M-G-M r',ib Taas
'-lanseri Sidney Lp'^d nrpc'dpnt; T,"-
"i'e _ Bafcrett, vicp-nt-esident; and
Morie Jonson, secretary.
K. C. Film Board Meeting
Kansas Ci*v. Kan. — A-antial meet-
■ne of the manao'pfs. sal^^mpn p*ad
bookers of the px'-'aano'p of fbg Fi'.m
Board was held the other day.
Remode'ing Mi=-souri House
Kirkwood. Mo. — The Kirkw^od is
bping complefelv overbai,1pcI_ -vvrUli re-
decorating and installation of new
ventilating and heating systems.
Cos^'on Booking Deer^ath
T.ake Forest. TH. — The Coston r-'r-
riiit will booTc thp f)-'" — ith a 1 000-
srat house that Polka Brothers will
open shortly.
Saxe Mad'son On°ning Nov. 15
Madison. Wis. — Tentative onprn'ng
date for the new Tanitol t'apatpr here
has been set for Nov. 15. foll'awino' a
conference of the board with the
r"-rhitect and contractors in charge.
The ."^axe Amnsement Entprn'i=es
and Walter Schroeder. Mi'waukee
hotel man, own the controlling in-
terests.
It is reported that Arthur P. D°<5-
ormeatix, manaeer of tbe Strand, will
be named nianager of the new house,
although this is not yet definite.
^fmtm
THE
Sunday, October 16, 1927
jg^
DAILV
13
Myers Expresses Disappointment
Settlement of Block
Booking is Sought
(CoHlinucd fnun Fage 3)
substitutions in pictures without ex-
hibitors' consent.
There is considerable speculations
as to just what lines the progress,
reported made last night, the com-
mittees had followed. This may
have followed e.\hibitor suggestion of
the classification of pictures be made
by type, and the exhibitor permitted
to choose his product on that basis.
Thus westerns, comedy dramas, etc.,
would comprise separate blocks, which
would be sold as a unit under the
plan. Another suggestion under-
stood to have been considered was a
plan to give an exhibitor cancellation
privilege on one-sixth of any block
purchased, provided the exhibitor paid
50 per cent of the rental of the can-
celled pictures. Still another sought
to permit cancellations on payment
of 50 per cent of the rental, with the
added provision that distributors pay
the exhibitor 50 per cent of the ren-
tal of any picture withdrawn from
the contract. Under this plan only'
50 per cent of the block could! be
submitted at one time.
Desultory procedure marked yes-
terday's sessions, when the conferees
failed to bring in a substitute plan
of film selling to replace block book-
ing. Chairman Myers was plainly
disappointed and expressed his view-
point in the following observation :
"It is a matter of great disappoint-
ment to me that after all this time
anyone should come here and take
the position that they were confront-
ed with a problem which they had
only a few hours to consider and are
not prepared to deal with it "
Delay on Block Booking
Action is Sought
The morning session was delayed
to give the conferees on block book-
ing more time to arrive at some form
of agreement. Scheduled to open at
10:00, it was 1 P.M. before the ses-
sion was called to order by Chair-
man Myers.
He read a communication from the
informal organization of better film
groups, which previously had been
denied participation in the confer-
ence. This outlined a resolution
stating the organization had adopted
a resolution opposing block booking,
which stated that no satisfactory pro-
posal of a substitute method has a.*;
yet been made, and asked that the
group's chairman be admitted to the
conference, in event the resolution
was discussed. The chair tabled the
resolution.
Report on the block booking reso-
lution then was called for, with Fred
Desberg, spokesman of the affiliated
group, asking that more time be given
for consideration stating that prog-
ress was being made and that more
could be made. He asked for nam-
ing of a continuing committee and
another conference at a later date.
May Resort to Referendum
Many exhibitor delegates are returning to their respective cities.
Thus, in any matters betore the general conference the unaffiliated
exhibitor section will not be represented by a full vote.
Fear that this may have an effect on any decision or agreement
involving block booking because numerically the independent theater
owners' vote will be weakened was dissipated yesterday by Chair-
man Myers who cited other instances where the referendum was
used.
"I know the commission has in other cases, written to con-
cerns not represented or whose representative had left a meeting, to
know what their wish was on a particular measure." It might be
that we could overcome the difficulty in that way. I feel it is too
important to let it go by default if there is any chance at all of
getting anywhere."
Myers said all along he had seen the danger which might result
from delaying the block booking matter until the conference had
reached a point where the commission would be obliged to accept
an expression which would not be the expression of the entire
company.
Seek More Time to Work
on Block Booking Problem
Sol Raives, T.O.C.C. president,
then pointed out that disintegration
of exhibitors has begun, and declared
that there should be action on the
subject. Otherwise, he said, it will
be impossible to secure the viewpoint
of a representative group of unaffili-
ated exhibitors. Raives said he had
attended the meeting of the con-
ferees and that a deadlock seemed
certain. Asked whether the parties
had shov/n a disposition to get to-
gether he replied in the negative and
said it was very difficult for the part-
ies to get together on the commis-
sion's ruling.
"The commission's order," Chair-
man Myers stated, "is against one
company and is not self-executing.
"Unfortunately," he continued. "If
the matter is not worked out here by
aKreenieiit, in keeping with the spirit
of the order and satisfactory to the
industry, it may be that the order will
have to be liquidated in court." This
procedure, he said, would take from
one year to 18 months. This em-
phasizes the desirability of working
jut a solution, he declared, adding,
"I am very sorry to hear that no
progress has been made."
C. C. Pettijohn and E. A. Schiller
declared progress has been made and
asked more time for conferences on
the subject.
N. I. Bernstein, Los .\ngeles, asked
that a continuing committee be ap-
pointed to remain in New York on
the subject, stating that he did not
believe that the delegates wanted
block booking eliminated. They want
something to take its place before
block booking can be eliminated, he
said. Jack ^Iiller, Chicago, asked for
more time and said he did not be-
lieve the matter should go to the
conference until a solution was work-
ed out.
At this juncture, Sidney Samuel-
son, New Jersey, declared the wrong
impression was being gained, in in-
ferences that exhibitors favor block
booking. He declared there had been
plenty of time and that the con-
ferees should have some plan ready,
a view the chairman shared, express-
ing disappointment the position was
taken that the conference was un-
prepared to discuss the problems be-
fore it.
R. H. Cochrane (Univ.) denied that
distributors had waited "until two
hours before the conference" before
taking up the various trade ques-
tions. Stating that immediately af-
ter the conference was called, a ser-
ies of meetings was begun to try to
work out solutions to various prob-
lems.
Referendum May be
Sought by Commission
H. M. Richey, Michigan, then
warned that the conference is faced
"with the cold reality that many ex-
hibitors are going home tonight,"
and asked that a limitation be placed
on postponements.
Myers stated in answer to Richey's
request for action, because exhibitor
ranks were being thinned, that the
commission has taken into account
just such an emergency and that a
referendum on the questions pro-
posed, might be resorted to, in event
a representative sentiment was not
secured.
Exhibitor Resolution No. 7 was
passed in record time. This brands
unfair the inclusion of paid adver-
tising in pictures. Exhibitors Reso-
lution No. 9, which brands unfair
substitutions in pictures without the
exhibitor's consent, precipitated a
long discussion.
S. R. Kent stated distributors ob-
jected to the wording of the resolu-
tion, stating he believed exhibitors
wanted to protect themselves from
inferior value. Any solution which
sives exhibitors such protection "and
does not tie our hands" is satisfac-
tory. Jack Miller answered stating
exhibitors wanted distributors to re-
sell a picture in case it was not as
represented in the contract, stating
they are willing to take their chances
on paying more or less as the merit
of the picture warranted. Exhibitors
insist that if they pay for a certain
star, director or story that they get
the star, director or story, he said.
Distributors withdrew two resohi-
tions, one branding unfair the cut-
ting of film or clianging of titles,
and the other branding unfair adver-
tising of a picture before a priority
run is completed.
Protection Resolution
Shows Division of Group
Consideration of exhibitors' reso-
lution to restrict protection, through
deciding of clearance in each terri-
tory by arbitration boards was re-
jected by distributors. They feel, E.
J. Ludvigh (Paramount), stated dis-
tributors feel proteciton involves the
question of price, and that permitting
arbitration boards to determine pro-
tection limits, would abrogate dis-
tributors' right to determine price.
Unaffiliated exhibitors on the one
hand and affiliated exhibitors and dis-
tributors on the other were divided
unanimouslj' on the question.
After Kent demurred. Chairman
Myers scored what he stated were
apparent attempts to represent the
fihn business "as something occult
that a mere layman cannot under-
stand.
"It seems to me," he said, "that
here is a resolution that is absolu-
tely clear and fair — an exhibitor in
buying a certain star, story or di-
rector, is entitled to get what he pays
for or must he take a substitue that*
is worked out by someone else.
Frankly, Mr. Kent, I think your po-
sition is just a little bit rigid.
Says Buyer Should Get
What He Contracts For
Continued discussion brought state-
ment from Chairman Myers that it is
contrary to law to compel a man to
take something dififerwnt from what he
contracted for. He suggested exhibi-
tors specify in the contract just what
values they are buying in a picture,
and make acceptance of a picture
subject to this provision.
Chairman Myers expressed amuse-
ment when, after a substitute resolu-
tion for Exhibitors Resolutions Nos.
2 and S had been offered by Robert
T. Swayne (Paramount), distributors
asked for time to consider it. This
is the resolution on distributor the-
ater operation. Joseph M. Seider,
New Jersey, had called attention that
it was a distributor proposal, but
Gabriel L. Hess said the distributor
group had not had opportunity to
consider it.
Chairman Myers then said if ex-
hibitors were forced to leave, so that
a representative viewpoint could not
be obtained, the commission may re-
sort to a referendum on the subject,
after the conference closes.
He granted the extension of time,
and adjourned the session until this
morning. i
THE
14
DAILV
Sunday, October 16, 1927
Ind'p^ts Agree Block Booking Must Go
BASIS or MOST EVILS,
RICHEY TELLS PARLEY
By MICHAEL L. SIMMONS
Characterizing block booking as
an unfair trade practice and outlining
reasons why, in their opinion, this
method of selling pictures should be
eliminated in favor of a more equit-
able system, the exhibitor division of
the conference has had incorporated
into the official record the essentials
of a brief prepared on the subject by
Henderson M. Richey, general man-
ager of the M.P.T.O. of Michigan.
Richey divided the problem into
three major sub-divisions:
As affecting the producer.
As afTecting the public.
"In passing the resolution" said
Richey, "two things are done. The
will of the representative exhibitors
of the United States is voiced in no
uncertain terms. The action of the
Federal Trade Commission in declar-
ing block booking an unfair trade
practice is heartily endorsed."
Just because some one says: It is the only
method of buying and selling that we know
of, therefore we cannot change is not suffi-
cient reason for ijts continuance. Such a
theory is not in accord with the natural pro
gression that has marked the advance of this
and other industries.
**To no more extent can we be satisfied
with a buying and a selling policy that is
economically unsound, than we could be satis-
fied to continue the motion picture industry
in the nickelodium state."
The growth of the non-theatrical
situation is attributable to block
booking, Richey asserted.
"Block booking is directly responsible for
the deplorable non-theatrical situation in smal-
ler communities. Unable to buy all of the
product of all of the companies and forced
to buy all or none of the major companies,
an exhibitor in a smaller community finds
that he is placed in the position of having to
lock out of his town certain companies whose
product he could use a portion of if he could
buy on a selective basis. These companies
feeling the exhibitor is treating them uniairly
either solicit or welcome the advent of non-
theatrical competition into the field."
Differentiating between practices
in this business and others, Richey
made this point:
*'Becau?e of block booking this is the only
business where obvious failures are made
commercial successes. Because of the exist-
ence of a system that enables a producer to
go to the exhibitor with little more than an
option on stories, options on the services of
stars, a lease on a studio and an attractive
press book, under the present system he can
and does sell the exhibitor pictures tliat are
not made, possibly not even conceived in
story and dependent on the number of con-
tracts secured over the United States, secure
money to finance his productions and to cut
his cloth according to the amount he secures.
"What is the natural result? The same
result that is bound to come in any such a
system. Some of the pictures for which the
exhibitor has paid a known value, good defi
nite American dollars, are not worth the
price the exhibitor pays, and not worthy of
presentation to the public for which the
exhibitor expects to receive known money
value in return.
"Under the present system many are fair,
many are poor and a few are excellent. In
what other business can the producer of a
commodity realize a profit on a failure? That
situation exists today."
An indictment against block book-
ing placed at the door of this practice
many ills which beset the majority
I of exhibitors in the Untied States.
Courts Available
Intimation that the Federal
Trade Commission is not un-
aware of the fact that Para-
mount still retains rights in
court on the ruling that it must
cease sales by block booking
was made yesterday by Chair-
man Myers who said:
"It may be a year or 18
months before the question is
definitely settled. The respon-
dents (Paramount) have the
right to go into court and have
it (the order) set aside and the
commission has the right to go
into court and ask for enforce-
ment."
"Under this system exhibitors are being
penalized for the mistakes of producers, the
vanities of stars, the oversights of producers
in contracts, the lack of thought and good
sense of directors. I say the exhibitor is
but in reality he receives this penalty because
of the fact that he is being forced to force
on his public pictures that are not worth
the money the public pays them to see.
"Block booking enables the producer, if he
so desires, to shift the responsibility for
these poor pictures to the exhibitor inasmuch
as the exhibitor is the direct point of con-
tact between the producer and the public. He
forces by misrepresenting the picture to the
exhibitor, the exhibitor to misrepresent the
picture to his public — a situation that does
not go for the security of the business of the
theater owners, who has his all tied up in a
place good for nothing else than amusement
and dependent entirely on the public good
will for his support.
"Block booking enables and encourages the
formation of tnifair buying combines and pro-
ducer affiliated circuits. This point is so
obvious as to need little amplification."
Tracing the practice to production
and the manner in which the exhibi-
tor affected, this point was presented:
"Block booking in its original conception
was, some believe, brought to its highly per-
fected state recently because of a desire on
the part of a few companies to monopolize
the playing time of the exhibitor to the ex-
clusion of other producers, whether they be
classified as independent or not. There are
no doubt producers in this room who recog-
nize this fact, but are afraid to come out
antl say so because of their fear of some of
the business they are now getting from cer-
tain theaters being taken away from them.
They know this situation exists and has
existed for some time and was, in the minds
of some theater owners the start of the at-
tempt which many feel is and has been made
to torm a monopoly in the industry."
"We have been told block booking
reduces selling cost," said Richey.
Developing his argument, he con-
tinued:
"We have been told that block booking
reduces selling cost. Any exhibitor will vouch
for the untruth of this statement and will tell
you that the companies who sell in the larg-
est block send the biggest wrecking crew to
see you. And these men are in most cases
not just used for the selling season, but are
retained the year around to continually call
on the exhibitor and keep him satisfied with
a bad bargain."
Block booking places the exhibitor
in an embarrassing position with' his
public, Richey continued. He is of
the opinion that the entire success
of the industry is predicated upon
public approval and sees in a nar-
rowed field of competition which he
asserts is developing through block
booking, a lowered production stand-
ard and a consequent loss of public
favor.
Touching upon the growth of pre-
sentations, Richey definitely charges
cheaper pictures are being made to
balance the cost of de luxe programs
in which divertissements, presenta-
tions and vaudeville numbers play a
more important part than the picture.
"Cheaper jiictures being made as a part
of these gigantic bills, pictures which, with
out these bills, could not and would not
stand alone and not suitable for presentation
in theater catering to a strict motion picture
trade. How foolish it is, therefore, to at-
tempt to force on this portion of the theater-
going public pictures which cannot stand on
their own basis.
"The theater-going public of the United
States have a right to have their pictures
presented to them on a quality and not a
quantity basis. And how can an exhibitor
buy on a quantity basis and sell ito a dis-
criminating public on an individual basis."
Distributor Resolutions
These resolutions were drawn up by the distributors' division and were
accepted by the conference with the exception of the resolutions dealing
with rights of exhibitors to cut film to time their show and a second con-
cerning advertising during a prior run.
Combating Fraudulent Enterprises
WHEREAS, the M. P. Prod, and Dist. of
America, Inc., has allied itself with the In-
ternational Advertising Ass'n, The National
Ass'n of Credit Men, The American Bankers
Ass'n, and the National Better Business Bur-
eau, to prevent fraudulent activities;
NOW, THEREFORE, BE IT RE-
SOLVED, That the proper educational work
of the M. P. Prod, and Dist. of America,
Inc., in cooperation with such other organi-
zations with respect to any attempted fraudu-
lent enterprises relating to motion pictures,
to the end that the public may not be de-
frauded by fake motion picture production
schemes, fake motion picture acting schools,
fake motion picture scenario schools, or other
dishonest enterprises, which trade on the pub-
lic's ambition to become a part of the rnotion
picture industry, is a fair trade practice.
Gratis Showings
WHEREAS, throughout the United States
today more than 1500 public, private and
charitalile sectarian and non-sectarian insti-
tutions caring for "shut-ins" are showing
motion pictures; and such motion pictiire
programs are furnished to these various in-
stitutions by national and regional distribu
tors through the various Film Boards of
Trade under a plan whereby the responsi
bility for such distribution is divided among
all meml)ers of each Board; and in most in-
stances such motion picture programs are
furnished free of charge to such institutions
as orphan asylums, homes for the aged,
tuberculosis hospitals and institutions hous-
ing war veterans; and
WHEREAS, in some cases they are fur-
nished upon payment of the postal or express
charges to ship and return the films and in
other instances where institutions have ap-
propriations available with which to purchase
entertainment for the inmates, nominal
charges are made; and
WHEREAS, in all instances motion pic
ture films are furnished to such institutions
with the understanding that they are to be
shown only to the inmates and attendants
of their respective institutions and that the
general public is not to be admitted either
free of charge or for an admission charge;
NOW, THEREFORE, BE IT RE-
SOLVED, that the admission of the public,
either free of charge or for an admission
charge, to any such motion picture enter-
tainment or performance is an unfair trade
practice and unfair competition to theater
owners; and
RESOLVED, that the showing of motion
pictures in such institutions where the public
is not admitted, either free of charge or for
an admission charge, is a fair trade practice.
Fire Regulations
WHEREAS, It is a trade practice to en-
force in 482 film exchanges in the United
States rules and regulations for the pre-
vention of fire more drastic than those pro-
vided by the state and city fire commis-
sioners; and
WHEREAS, fire drills are conducted each
week, a safety committee comprising three
branch exchange managers and secretary of
the local Film Board of Trade conducts a
rigid monthly inspection enforcing regula-
tions regarding general housekeeping con-
ditions to prevent fire, including regulations
against smoking, protecting film or waste mat-
ter from contact with radiators, seam pipes
and electric lights, testing sprinkler systems
..nd fire extinguishers, eliminating the use
of any inflammable material in the shipping
and inspection departments and preventing
accumulation of scrap film, and every other
possible regulation to protect the lives of em-
plovees and to insure safety; and
WHEREAS, The reports of the safety
committee are checked in the home office of
the Film Boards of Trade; and
Any violation of any rule or regulation is
immediately corrected; and
As a result of this work fires in film ex-
changes have been practically eliminated; and
Since Jan. 1, 1927, there has been no fire
loss in any department in the distribution of
film,
RESOLVED, that such regulation of film
exchanges is a fair trade practice.
Misleading Advertising
WHEREAS, the use of misleading or sala-
cious advertising is recognized as an evil;
and
WHEREAS, the distributor members of
the M. P. Prod, and Dist. of America, Inc.
themselves will not use misleading or sala-
cious advertising in connection with their
product ;
RESOLVED, that it is a fair trade prac-
tice to use their best efforts to discourage
others in the industry from using misleading
and salacious advertising.
On Title Changes
RESOLVED that the changing by ex-
hibitors of the titles of motion pictures or
the cutting by exhibitors of motion pictures
Making Report
Conferees who this morning
will report to the convention
whether they have reached any
agreement on issues now pend-
ing are: Distributors — J.
Robert Rubin, (M-G-M);
James R. Grainger, (Fox);
Siegfried Hartmann, (Univ.) ;
Joseph I. Schnitzer, (FBO);
Hawley, (F.N.). Unaffiliated
exhibitors— Charles L. O'Reilly,
New York; R. R. Biechele,
Kansas City; Nathan Yamins,
Boston; Jack Miller, Chicago,
and N. B. Bernstein, Los An-
geles. Affiliated exhibitors —
Harold B. Franklin, Wesco;
E. A. Schiller, Loew's.
On the Advisory Committee
are, E. A. Schiller, H. B.
Franklin, Mike Comerford,
Leo Brecher and Sol Raives.
THE
Sunday, October 16, 1927.
■^Hk
DAILY
15
On Substitutions
A judicial light was cast on a
long-standing complaint in ex-
hibitor circles yesterday when
Commissioner Myers placed
this legal interpretation on the
practice of substitutions in any
business after contractual re-
lations had been entered upon
between buyer and seller:
"It is contrary to law that a
man in contracting for one
thing should be compelled to
take another. I realize the dif-
ficulties and pecularities in this
business and perhaps it might
be possible for an exhibitor to
specify what it is in a picture
that makes it of value to him.
If there is any deviation from
that specification then he should
have the right to reject the
picture. Something like this
could be worked out."
with no other purpose than to shorten their
length, is an unfair trade practice.
On Transferring Titles
The practice of transferring title to a the-
ater without making an honest and sincere
eflfort for the transferring at the same time
of existing contracts, is an unfair trade prac-
tice.
Bicycling
The purchasing of photoplays for a specific
theater which photoplays are used in other
theaters uncontracted for, commonly known
as bicycling is an unfair trade practice.
Late Prints
Deliberately returning prints late, thus
securing additional exhibition time without
payment of rental therefor, or by reason of
such delay, making it impossible to ship such
film to the next customer who has it booked,
is an unfair trade practice.
Gratuities
Resolved that the giving of any gratu-
ity either by an exhibitor to a salesman, or
a salesman to an exhibitor in exchange for
advantages not otherwise procurable between
buyer and seller either in relation to the sale
or booking of motion pictures, is an unfair
t radc practice.
Switching Film
Resolved that the practice of contracting
for pictures for one theater and using ser-
vice at an entirely different theater than
the one specified in the contract, is an unfair
trade practice.
Percentage
Resolved that failure on the part of the
exhibitor to promptly report correctly the
results of percentage bookings, is an unfair
trade practice.
Overbuying
Resolved that the use of buying power for
the purchase of more photoplays than an
exhibitor can consume, in order to deprive a
competing exhibitor of the opportunity of
purchasing his supply of photoplays, whether
it be an attempt to corner the market against
such competing exhibitor, or whether it be
with the thought of forcing a competing ex
hibitor out of business, or the compelling of
such competing exhibitor to sell his theater,
is an unfair trade practice.
Clubbing Tactics
RESOLVED that the use of a signed ap-
plication for a contract by an exhibitor and
the showing of the rental prices thereon either
by a distributor to another exhibitor for the
purpose of securing higher rental prices or
by an exhibitor to a di.stributor other than
to whom such application is addressed for the
purpose of securing a reduction of rental
prices is an unfair trade practice.
"Laying Off" Product
RESOLVED that any agreement among
competing exhibitors to allocate among them-
selves the motion pictures of distributors.
ixhibitors' Contract
Committee is Chosen
(C<m/iiinf(i from Pikic i)
lollowiiiK the general meeting. 'I'lic
nifctint; was niarki-d by a discussion
i)f the c.xliibitors' positit)n on block
l)ookiiiK, and efforts to provide a sul)-
stitute resolution were made, 'i'lie
committee was instructed to make
every effort to agree with distribu-
tors on a w'orkabie pla.;.
The arbitration committee chosen
will serve as a continuing committee
with H. M. Richev. Detroit, as secre-
tary. The M.P.T.O.A. and T.O.C.C.
eacli have promised to furnish coun-
sel for the committee members in
their deliberations with distributors.
thereby eliminating competition in the rental
of such motion pictures, is an unfair trade
practice.
Exhibitor Substitute for Exhibitor
Resolution No. 5
RESOLVED, that the building, buying,
leasing or otherwise acquiring or threatening
so to do, of any theater building or build-
ings, or theater or theaters, for the purpose
and with the intent, or with the effect of
intimidating or coercing an exhibitor or ex-
hibitors of motion picture films to lease or
book and exhibit motion picture films pro-
duced or offered for lease or leased by a
producer or distributor, or for the purpose
and with the intent or with the effect of
intimidating or coercing an rxhil)itor or ex-
hibitors of motion picture films to surrender
his the.iier holdings either in whole or in
part, is an unfair trade practice.
Distributors' Substitute for Exhibitor
Resolutions Nos. 2 and 5
RE.SOLX'ED. that the building, leasing, or
otherwise acquiring or threatening so to do,
of any theater building or buildings of the-
aters or theaters for the purpose and with
the intent or with the effect of intimidating
or coercing an exhibitor or exhibitors of mo-
tion picture films to lease or book and exhibit
motion picture films produced or offered for
lease or leased by a producer and distributor
or for the purpose and with the intent or
with the effect of intimidating or coercing
an exhibitor or exhibitors of motion picture
films is an uiif.nir piactice.
Exhibitor Resolution No. 7
RESOLVED, that the insertion of com-
mercial advertising for which compensation is
received, in motion picture productions leased
to exhibitors as entertainment, is an unfair
trade practice.
Exhibitor Resolution No. 8
RESOLVED, that the refusal of a distrib
utor to lease a photoplay or photoplays to an
exhibitor for exhibition within a reasonable
time after its prior run, shall be considered an
unfair trade practice.
Exhibitor Resolution No. 9
WHEREAS, it has been the practice of
distributors to make substitutions in stories,
stars or directors without the consent of the
exhibitor in photoplays contracted for by him,
BE IT
RESOLVED, that his is an unfair trade
practice.
NOTICE
Official copies of speeches, resolutions
and all proceedings before Federal
Trade Commission Conference on Mo-
tion Picture Industry, now in session
in New York, may be had by applying
to
RALPH STEMM
Official Reporter
Federal Trade Commis.sion
225 Broadway, New York City
Telephone Bowling Green 9390
or on premises
Parley Patter
liij JACK H ARROW ER
Exhibitors are running true to form
at this conterence as "sticklers" for
parhamentary procedure.
One of the hardest workers at the
conference has been Sig Samuelson.
It'll be some time before he catches
up 071 sleep.
There was real irony in Chairman
Meyers' observation that attempt is
being made to make the industry ap-
pear as an occult business which a
mere layman cannot understand.
How exhibitors do love to operate
their theaters. Many of them can't
stay away from home long enough
to await the end of conference.
It looked like an old time exhi-
bitor convention the way exhibitors
divided on the selection of members
of the arbitration committee.
What will be the conference after-
math: Husbands and wives will be-
come reacquainted, the industry
collectively will get some sleep, and
schcdnleti ivill begin to function
again. These things right now are
orershadoiving any other momentous
developments which may he looked
for.
(iters, Clvvehiiid, has played a lead-
ing role in the conference us spokes-
nuin for the affiliated exhibitor
group.
Chains don't want blf)ck booking,
as claimed, one delegate declared.
"Give it to them" and it'll soon end,
he asserted, pointing out what would
happen to the weekly change house
if forced to block book all companies'
product.
"Charley" Fettijohn can become
fiery ivhcn he wants to. He gave an
inkling of it ivhen he responded to
insinuations that there was "a nig-
ger in the woodpile," so far us the
distributor offer of arbitration on
the contract is concerned.
Sparks Opens New House
Jacksonville, Fla.— E. J. Sparks,
head of the E. J. Sparks Enterprises,
who just returned to Jacksonville
from an extended trip abroad, went
to West l^alni Beach yesterday for
opening of his Arcade.
New Fischer Subsidiary
Madison — Fischer's Madison-Ap-
pleton Theaters Co. has been organ-
ized with 100 shares at $100 each to
construct and control theaters. Mem-
bers of the firm are Perry Slettelan
and R. J. Sutherland.
Fred Desberg of Loew's Ohio The-
Cleveland Neighborhoods Ofl
Cleveland — -Neighborhood theaters
in the outlying districts are experienc-
ing poor business due to unemploy-
ment among steel workers.
ARE YOU CASHING
IN ON
GENE TUNNEY
IN
THE FIGHTING
MARINE
Colonial Theatre, Depew, N. Y., says: "I am
pleased to advise that 'The Fighting Marine' with
Gene Tunney did a gross business about 200 per
cent higher than the usual Monday night business
at this theatre, and I played this picture against
'What Price Glory,' which was showing at Albert's
Theatre, Lancaster."
A PATHESERIAL
of 10 knockout chapters
THE
16
DAILV
Sunday, October 16, 1927
Monday
Industry all set for opening of Trade Practice
Conference, with statement from Commis-
sioner Myers to the effect that it is an at-
tempt to let industry avoid Federal regu-
lation. .
Distributors attack California anti-trust law
in answer filed to Santa Cruz exhibitor s
State "anti-trust suits are expected to be filed
against producers and distributors in Texas
by Attorney General.
Tuesday
Opening session of conference starts with
warning from chair that government will
proceed against any firm or individual vio-
lating code of ethics eventually adopted.
Separate meetings for the three major divi-
sions. Hays pledges efforts of industry to
raise picture standards and cooperate with
Commission in adopting code of ethics. Syd-
ney S. Cohen asks theater divestment with
exception of first-run houses. Producers
division presents seven resolutions in first
move to develop code of ethics.
H B. Franklin denies deal on by
Coast for purchase of Saxe chain.
West
Wednesday
Block booking up at conference. Distributors
will fight to retain it. Unaffiliated exhibi-
tors in Buffalo zone file protests against
uniform contract. Second theater unit en-
ters with organization of exhibitors at-
filiated with producers and distributors.
Joseph McKee, president of the New York
Citv Board of Aldermen, introduces cen-
sorship measure. Negotiations off in Twin
Cities between theater owners and strike
committees of unions.
Universal already preparing 1928-29 schedule,
with bulk of the current program completed.
Thursday
Chairman Myers speeds up action at Con-
ference by eliminating controversy. l.U.
C.C. reads into record charge that chain
theaters are throttling New York City in-
dependents. Chairman Myers states com-
plicated structure of industry destroys sig-
nificance of numerical majority in balloting.
Jack Cohn declares untrue reports that Co-
lumbia plans consolidation. . , .
New firm to be organized to handle bookings
in the F. & R.-Publix deal.
Friday
Commissioner Myers outlines government's
stand against block booking and its recog-
nition of distributor theater operation as
legal. Conference of exhibitors and dis-
tributors meets in effort to supplant block
booking with a new selling method. Sydney
Kent voices attitude of distributors in
statement that they have right to choose to
whom they will sell. Compromise agreement
determines that problems of arbitration and
uniform contract be solved outside the Con-
ference. Myers shuts out debate on block
booking as something already determined
! by Commission.
I Samuel Goldwyn elected owner-member of
j United Artists Corp.
• Twin City theater owners submit three-year
, contract with striking stagehands, with re-
jection forecast.
Saturday
Commissioner Myers expresses disappoint-
ment as conferees fail to bring in a sub-
stitute plan of selling film to replace block
booking. Both sides may concede on points.
Solution will be sought today. States ref-
erendum may be resorted to if unaffiliated
I exhibitor session is unrepresented by full
' vote.
! Exhibitors committee is chosen on amend-
} ments for uniform contract.
I Wash. -Oregon Theater Enterprises plans
I houses at Seattle, Portland, Astoria, Ore.,
i and Salt Lake.
i Shoolman closing deal for 19 Poll theaters.
I Hearst sponsors Federal censors.
Washington State Meets Nov. 8
Seattle — Washington theater own-
ers will hold their convention here
Nov. 8. Exhibitors of Oregon, Alas-
ka, Montana and Idaho have been
invited to the sessions.
Shoolman Closing Deal
for 19 Poli Theaters
{Continued from Page 3)
for the transfer of the properties to
take place about January.
Nathan Gordon, long associated
with Shoolman in theatrical enter-
prises, denies emphatically that he is
interested in the deal. Neither affir-
mation nor denial was obtainable at
the offices of Shoolman, which ad-
joins those of Gordon at 333 Wash-
ington St.
Shoolman has in former years
handled the construction and finan-
cial matters involved with acquiring
properties and Gordon has not ap-
peared in the matter until after the
deal was consummated and policies
were to be discussed . Friends of
Shoolman point to this former ar-
rangement in connection with Gor-
don's denial of any participation.
Gordon and Shoolman were both in-
terested in the big chain of theaters
which were sold to Paramount at the
time of the completion of the Metro-
politan in Boston, which was started
as a Gordon house.
It is understood that $500,000 is
involved as a binder to the sales
agreement and that the purchase
price is approximately $22,500,000 for
the Poli interests. Whether this in-
cludes the properties thus far acquir-
ed Springfield where the Poli Me-
morial theater is contemplated, could
not be learned. This property alone
cost Poli a sum considerably more
than $1,000,000.
The circuit includes five theaters at
Bridgeport, three at New Haven,
three at Worcester, two each at
Hartford, Meriden and Waterbury,
one at Springfield, Mass., and one at
Washington, D. C.
Postpone Fight Film Action
Los Angeles — Thomas R. Gardner,
booking agent, and his associate W.
B. Scheer, charged in a federal in-
dictment with having conspired to
bring the Denipsey-Tunney fight
films to Los Angeles from Chicago,
had their plea set over till Monday
in the U. S. District Court.
Oregon Bicycler Convicted
Portland, Ore. — J. A. Peterson of
the Peterson theater at John Day,
Ore., was convicted of bicycling and
ordered to pay claim of Pathe for
damages, in action before the arbi-
tration board here.
Mick at Fond du Lac
Fond du Lac, Wis. — George E.
Hannan has been succeeded as man-
ager of Saxe's Retlaw by William E.
Mick, formerly connected with Fink-
elstein & Ruben. Hannan, formerly
associated with Saxe at Green Bay,
has been transferred to Marinette to
have charge of the three Saxe thea-
ters in that city.
Mick was formerly connected with
Saxe when he opened the new Saxe
theaters in Oshkosh and Kenosha.
Nathanson Goes to Coast
Nat Nathanson, president of Hi-
Mark Prod., has left for the Coast
where he will start production of the
serial, "Ace of the Clouds."
New Coast Firm Plans
Two at Portland, Ore.
{Continued from Page 3)
planned on Portland's West Side at
a cost of 11,250,000, while a subse-
quent run house, seating 1,500, will
be built on the East Side at a cost
of $250,000. No locations for either
house have been announced.
Ivan Hyland, president of the com-
pany, Casper Fischer, F. Creigh Nel-
son, Emory Shell and Ray L. Brown
were here recently from Astoria,
where, they announced, plans have
been completed for a $250,000 house.
Marcus Completes Sales Trip
Lee Marcus, general sales manager
of FBO has . returned from middle
western states, where he visited com-
pany branches. Marcus was guest
at a congratulatory dinner Thursday,
sponsored by officials of the company.
It was followed by a theater party,
in honor of his approaching marriage
to Miss Claire S. Warner.
Protest Ad Rate Raise
Chicago — The executive committee
of the Chicago Exhibitors' Ass'n.
has lodged a formal protest with the
"Chicago American" against that
paper's recent increase in advertis-
ing rates.
Plan New Danville House
Danville, 111. — Plans are under way
bv James J. Redding of Chicago for
a" $2,000,000 theater and office build-
ing. Lewis & Daugherty are the
architects.
Chadwick to Coast
I. E. Chadwick, producing for First
Division Dirtributors, has left for
Hollywood to continue production of
the 12 features slated for this season's
release.
Beck Expands Chicago Chain
Chicago — C. E. Beck has leased the
Lawndale at Roosevelt Road and
Crawford Ave. The house seats 2,-
500 and will be operated with a stage
band policy with Al Rubens as leader.
Release Burke On Bail
San Francisco — Harry Burke, Los
Angeles theatrical man, was arraigned
before U. S. Commissioner Krull and
released on bail of $2,500 in connec-
tion with showing of the Dempsey-
Tunney fight filrns. He was termed
by Assistant U. S. Atty. Eugene D.
Bennett the "brains" of the con-
spiracy to bring the fight films into
California.
PARAMOUNT ADOPTING
INCANDESCENT LIGHTS
Hollywood — Paramount has
reached a decision to use Mole-Rich-
ardson lights for all future pictures,
as a result of their successful em-
ployment for a principal sequence in
a new Jannings vehicle.
The new lighting system is com-
posed of incandescent lights, the same
as are use for home and store light-
ing. The lights replace arc carbons.
The new system has been perfected
i)y the company's electrical depart-
ment after months research.
Sell Schools Christie Comedies
Negotiations have been concluded
with Georgetown College, Washing-
ton; State Normal School, Athens,
Ga.; the Michigan Reformatory,
Ionia, and the State Institution for
the Feeble Minded at Frankfort, Ky.,
for showing of Paramount-Christie
comedies.
RATS
We Specialize in Extermi-
nating Rats from Theatres
Guaranteed method, successful-
ly used for over fourteen years.
Small cost. Rapid and sure.
Your theatre should be free
from these destructive pests.
Our representatives are always
in your locality. When can
one see you?
GUARANTEE EXTERMINATING CO.
America's Foremost Ex-terminators
300 Fifth Ave. N. Y. C. Longacre 8390
BUREAU OF
COMMERCIAL ECONOMICS
1108 Sixteenth Street
WMhington. D. C.
Co-operating with 42 Govern-
ments and loaning films free
and speaker! throughout the
world for the purpose of public
instruction. . .
Schools, Churches and Clubs
using Motion Pictures
Should Subscribe for
THE EDUCATIONAL SCREEN
and keep up-to-date with the
new films and new equipment
"1001 FILMS*' (Fourth Edition)
Complete reference booklet, listing nearly 3,000 educational films given
at reduced rate with each subscription
$1,50 per year - 5 South Wabash Ave., Chicago, III.
t
I
I
The one way
to be sure
Screen quality is important to the
public and therefore to the box office.
It is too important an item to be over-
looked by the exhibitor.
There is one way to be sure of getting
the highest photographic quality in your
productions. Specify prints on Eastman
film — the film that made motion pictures
possible — and look for the important
words ^^Eastman Kodak'' in the margin
of each reel.
EASTMAN KODAK COMPANY
ROCHESTER, X. Y.
RAY JOHNSTON
<Prcsents
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F amous
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IT'S ON& OF. RArYArRTS /MPE-RIA-L PH-OTOPLAVS
;^€> NEWSPAPER
o/ FILMDOM
ALL THE NEWS
AILTME TIME
VOL. XLII No. 14
Monday, October 17, 1927
Price 5 Cents
COMPROMISE REACHED
A
Rejection
CTUAL results of the
Trade Practice Conference
are difHciilt to gauge. That
the sting from certain long-
standing trade abuses will be
removed seems a reasonable ob-
servation. Exactly how far and
in what direction cannot be pre-
saged at this time.
Firstly, the Federal Trade
Commission must issue a code
of ethics. The opinions formed
by Commissioner Myers — and
he has come to some conclu-
sions— will quite naturally car-
ry weight. Since he secured his
information first hand, the other
members of the commission will
lean toward his decisions. This
is obvious.
Sittings
\'oIuiiiiiious tcstiniuiiy must be
sifted. The conflicting business in-
terests of producer-distributor thea-
ters as against independent theaters
and contra-wise will umlergo a care-
ful analysis. The rights of the seller
to do business with whom he pleases,
and of the producer to acquire out-
lets for his own product — these and
many other practices present knotty
problems which demand solutions.
A Battle Standard
Block booking has not been solved.
The distributors have made conces-
sions agreeable to the exhibitor body.
That tlic theater owners failed to
achieve all they hoped for is admit-
ted. However, a spirit of cooperation
which often means more than actual
concession evidenced itself. We hold
such understanding of each other's
problems a highly important indica-
tion that mutual helpfulness will
mark the future.
Block booking, deep-rooted in this
business, will become a battle cry
around which practically all distrib-
utors will tally. We see in the offing
a legal tussle of mighty proportioiis
over this very issue. When the high-
est court in the lands passes judg-
ment, only then will this vexatious
situation reach settlement.
K AN N'
Court Appeal from Rulings
of Commission Still Open
Failure of any individual or company to abide by the code of
ethics prepared for the industry as a result of the Trade Practice
Conference will result in the Federal Trade Commission proceed-
ing against the offender. In such case, however, there is nothing
to prevent the organization or person thus cited by the commission
from carrying the issue to the courts as is done in other cases.
Codes adopted for other industries, records in Washington sho-w,
have been generally observed. The commission has been com-
pelled to act in few instances because of violations, THE FILM
DAILY learns.
IVashington Bureau of
Washington — Any code of ethics
laid down by the trade conference in
New York and accepted by the Fed-
eral Trade Commission will be ap-
plicable not only to those members
of the industry signing the code but
to all others.
A code of ethics adopted by a "sub-
stantial majority" of an industry is
considered by the commission to rep-
resent the views of the entire indus-
try as to what constitutes unfair
methods of competition or objection-
able practices in the subjects covered.
THE FILM DAILY
The entire industrj', therefore, will
be subject to such restraints as may
be felt advisable by the New York
meeting and approved by the commis-
sion. Failure of any member of the
industry to abide by the rules so laid
down may be, and usually is, follow-
ed by the issuance of a complaint by
the commission.
"The findings of an industry con-
demning a given business practice
are available to the commission for
use as evidence in any proceeding di-
(Continued on Page 7) •
tXHIBITOR CAN'T HOLD
PRINT TO USE AS CLUB
Philadelphia - — An exhibitor who
las money due him from a distributor
may not hold a print in order to
face payment of that claim, the
Court of Common Pleas here has
found in upholding a verdict of the
arbitration board granting Pathe (P.
D. C.) damages against the Sunbury
(Continued on Page 8)
Mid-States Theaters
Formed in Cincinnati
Cincinnati — .A $500,000 corporation
has been formed under the name of
Mid-States Theaters, Inc., to develop
a chain of picture and vaudeville the-
aters. I. Lisbon, operating the Ly-
ric, \\"alnut, Capitol and Strand, is
a principal. Associated with him are
Ben L. Heidingsfeld, E. J. Babbitt.
(Continued on Page 8)
TRY SYNCnROPHONE
IN KANSAS CITY HOUSE
Kansas City, Mo. — A test of the
Synchrophone, a synchronizing device
operated through phpnograph rec-
ords, was given by the inventor, G.
H. Breneman, at K. S. Duncan's .Ala-
mo. Its only similarity to \'itaphone
is that it furnishes musical accom-
paniment for films without the use of
{Continued on Pane 2)
M.
P. Club Passes on
Membership Ratings
Sponsors of the Motion Picture
Club of New York will soon be
turning their attention to member-
ship. The ten men who signed the
charter will constitute a temporary
membership committee for the pur-
pose of passing upon the qualifica-
tions for membership of those who
(Continued on Page 2)
Concessions Made to Halt
Deadlock as Parley
Closes Sessions
By CHARLES F. HYNES
Modifications of the block
booking system to grant conces-
sions in favor of exhibitors was
made at the closing sessions of
the Trade Practice Conference
Saturday. The sessions devel-
oped into a harmony meeting
between distributor and exhib-
itor groups on points at issue,
although the block booking issue
was not disposed of, each side
retaining its stand on the prac-
tice, and agreeing to the com-
promise without prejudice of
any rights.'
Agreement on the "six
points" represented in the con-
cessions was arrived at Satur-
day afternoon, on insistence of
Chairman Myers that some plan
be favorably acted upon. Earlier
in the day, he had asked Will H.
Hays into a conference in an ef-
fort to bring the parties together
on some agreement.
These six points outlaw block
booking for illegal purposes, as well
as double and triple block booking.
They also give an exhibitor oppor-
tunity to be relieved from playing
pictures offensive from a religious
or racial standpoint, provided the ar-
bitration zone of the particular tcr-
(Continued on Page 6)
Report in 30 Days
Commissioner Abram F.
Myers' next assignment con-
cerns an important case in an-
other industry which he will
handle for the Department of
Justice. For that reason, it will
be thirty days before a report
on his findings concerning the
motion picture industry will be
made to the complete person-
nel of the Federal Trade Com-
mission.
THE
12 Wn^^'^l-LTUE NEWS
ri^»" ^^ALLTME TIME,
Vol XLIiNo.t4 Monday. OctoberU, 1927 PriceS Cents
JOHN W. ALICOATE
Publisher
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher: Maurice D. Kann, Vice President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
posioffice at New York. N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign. $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737 4738-4739. Cable address: Filmday,
New York. Hollywood, California^Harvey
E. (jausman, Ambassador Hotel: 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest VV. Fredman, The Film Renter, 58,
Gieat Marlborough St., London. W. I. Ber-
lin— Lichtbildbuehne, Friedrichstrasse, 225.
Financial
The market was almost at a complete stand-
still Saturday morning. Loew's and Para-
mount Common had some turn-over.
*tAni. Seat. Vtc. . .
*tAm. Seat. Pfd...
Balaban & Katz..
*Bal. & Katz Vtc.
Eastman Kodak
*tKilm Inspection
♦First Nat'l Pfd...
Fox Film "A". . . .
tFox Theaters "A"
*Iutern'l Project. .
Loew's, Inc
tt Loew's 6s 41 WW.
ttLoew's6s41.N-war.
*M G-M Pfd
*M. P. Cap. Corp..
*Patbe Exchange .
tPathe Exch. "A".
*ttPathe Exch. 7s37
Paramount F-P. . . .
'Paramount Pfd....
ttPav.Bway.S^^sSl.
♦•Roxy "A"
**Ro,xy Units
"Roxy Common ..
Skouias Bros
.Stan. Co. of Am. . .
tTrans-Lux Screen.
*tUniv. Pictures..
•I'niv. Pict. Pfd...
"tWarner Bros. . .
Warner Bros. "A"
High Low
.167 167
70
19;^
107
lOCJi
22
693^
19J4
60 "
107
lO'OM
21
109.)^ 108
lOlM
35
38
10
40
63 3^
3J4
101 H
33
35
8
40
6254
3H
26^ 26J4
Close
47
48
60%
73'A
167
5
100
69J4
19J4
10
60 Ji
107
10054
2454
754
5
21
93'A
109
120J^
1015^
40
63
354
30
98H
15/2
265i
Salei
100
500
400
4',566
1
6
300
3",266
"i
200
700
•Last Prices Quoted •*Bid and Asked (Over
the Counter)
tCurb Market ttBond Market
NOTE: Balaban & Katz is listed on the
Chicago Board; Skouras on the St. Louis
Stock Exchange and Stanley in Philadelphia.
Ottowa House Improves
Ottawa — A mezzanine floor has
)een constructed over the entrance
;o the Galvin by Manager John Gal-
/in. This is a downtown house
A-hich was formerly known as the
Family and Franklin.
'_, FIQURE- ^
y other kind
Syncrophone Tried Out
In Kansas City House
(.Continued from Page 1)
orchestra. The device requires an
operator and uses ordinary phono-
graph records. It is practically a
double phonograph of the design that
amplifies the vibration of the tlrac-
ing needle by electricity. Because it
has two turntables, the operator is
said to be able to cue the picture
without trouble. While the accom-
paniment for one section of film is
being played he places the next record,
and starts it when the proper scene
appears. The music that may be
used is limited only by the combined
record libraries of all the phonograph
companies, and the records may be
marked so that only the parts de-
sired will be played. Its inventor be-
lieves it adapted for use in houses
unable to maintain full orchestras and
not equipped for Vitaphone.
Texas Circuit Takes
Over Arkansas Houses
Little Rock, Ark.— N. F. Werthei-
mer and R. A. Rowley of Dallas,
shortly inaugurate a new policy for
the Capitol, Royal, Gem, Kempner
and Rialto which they recently ac-
quired from Publix.
Besides these holdings, Werthei-
mer and Rowley operate 5 theaters in
Texas and Oklahoma.
Oklahoma Convention Nov. 7-8
Oklahoma City — President \Y. Z.
Spearman of the state M.P.T.O. ex-
pects about 300 exhibitors to attend
the state convention to be held here
Nov. 7-8, with a large group of Tex-
ans present, as their convention com-
mences on Nov. 9.
Komp Film Lab Formed
Komp Film Laboratory has opened
offices at 1600 Broadway to handle
developing and printing of standard
and 1(3 mm. film and do art titling.
George Dobbs, a veteran "lab" man,
is president, and Herman Richers,
vice-president and treasurer. The
company will start active work in
ten days.
B. & K. to Rebuild Majestic
Paris, 111. — Representatives of
Balaban & Katz are figuring esti-
mates on a new theater on the site
of the Majestic recently destroyed
bv fire.
EDITOR CUTTER
DIRECTOR
Elmer J. McGovern
110 W. 48th St. Bry. 9400
New York
AMERICAN AND FOREIGN DISTRIBUTORS
OF qUALITY MOTION PICTURES
145 WEST 45 ST. NEW YORK
1 BRVANT 6756
^\l
i PICTURES
ARTHUR A. LEE PRES
tow
70I SEVEhfTH AVE. NEW YORK .BRYAhrr63S5
M.
P. Club Passes on
Membership Ratings
(.Continued from Page 1)
have already sent in their $100 initia-
tion fee. They are Al Lichtman, Ar-
thur Loew, Arthur Stebbins, Victor
Shapiro, William Johnston, Bruce
Gallup, Walter Moore, William
Brandt, Lee Ochs, and David Chat-
kin.
In the absence of the treasurer and
the chairman of the membership com-
mittee, applications for charter mem-
bership, which will be soon closed,
should be sent to Bruce Gallup, sec-
retary protem, 729 7th Ave., and
should be received by him before the
next meeting of the club on Oct. 27,
at the Astor.
Five locations for the club were
discussed by the club and laid over
for such action as may be taken by
the charter members after they have
been officially elected to membership.
Renovating Concerns Starts
United Film Renovating Co. have
opened offices at 72i 7th Ave. for the
cleaning and processing of positive
film, using the Dworsky machines
and process. The office is under man-
agement of Joseph C. Reichenback.
Aussenberg Sails
Joseph Aussenberg, general man-
ager for Fox in Central Europe, sail-
ed for Berlin on the Rotterdam Sat-
urday. He came from Germany with
F. W. Murnau about a week ago for
a conference with William Fox.
Dawes Here from London
R. Fulton Dawes, sales manager of
Fox Film Co., Ltd., is here from
London.
A Million Feet of
Everything
FILM LIBRARY SCENES
Stone Film Library
220 W. 42nd St. Room 612
Phone Wisconsin 0248
SECRETARY
Expert stenographer. Capable French-
German-English translator, some
Spanish and Italian. Thorough Mo-
tion Picture experience here and
abroad.
Box S 200 c/o Film Daily
1650 Broadway New York City
NOTICE
Official copies of speeches, resolutions
and all proceedings before Federal
Trade Commission Conference on Mo-
tion Picture Industry, now in session
in New York, may be had by applying
to
RALPH STEMM
Official Reporter
Federal Trade Commission
225 Broadway, New York City
Telephone Bowling Green 9390
or on premises
Monday, October 17, 1927
I THE
GORILLA
w
TWO ARABIAN KNIGHTS
now holds the high,
money mark at U.A.
Theatre"
W.S.PERUTZ?,
Manager - U.A. Theatre, Seattle
The funniest dougtibqy comedy ever made
will breaiL records anywhere
Howard Huqhes and cJohn W. Considine dr. _present
1^0 ^RABIAISL
KNIGHTS'
-i^-jA-
V</ I T
WM. BOYO,
From story by
DONALD McGrfeNFy
Supervised by
John W Considine, Jr
MARY ASTOR
an^ LOUIS WOLHEIM
Directed bi
LEWIS MILESrd
-art "4,
iiiassi^rsr^^-
^^This picture is ^rithout doubt one oS the
finest comedies of the year/'— 5^/^ Lake cuy Trwune
BOOK IT TODAY I UNITt D AUTI^T^ PICTU RE ^^'^ '^ '''''^ '
EACH PICTURE SOLD INDIVIDUALLY ON MERIT
THE
■<&!S1
DAILV
Monday, October 17, 1927
A
■HOLLYWOOD BY TELEGRAPH-
United Artists Negotiate with Mix
CORTEZ TO APPEAR IN FRENCH FILM— TIFFANY AFTER NEW
STUDIO-FORBES OPPOSITE SHEARER— OTHER WIRED NEWS
Star Said to Be Favorably
Inclined Toward New Deal
Negotiations are reported under
way for association of Tom Mix with
United Artists. Just how far they
liavc progressed, is not yet apparent,
but the star is said to be reconsid-
ering the offer from the Ringhng-
Barnum & Bailey circus interests.
For some time, Mix has indicated
that his contract with Fox will not
be renewed.
United Artists is declared to be
eager to secure a western star of
drawing power for its program, to
meet the competition of other com-
panies in the outdoor picture field.
Hal Roach's Wife 111
Mrs. Hal Roach, wife of the com-
edy producer, is at Chase Sanitarium,
with a nervous breakdown threaten-
ing. Roach wanted to cancel his trip
to Washington for service as a re-
serve officer, but on his wife's in-
sistence consented to go.
Millard Webb Continues Work
Millard Webb with the aid of
crutches is continuing work at Uni-
versal City, despite a broken ankle,
suffered while he was hunting.
Holt Convalescing
Jack Holt is convalescing at Good
Samaritan Hospital. He underwent
an operation for minor throat and
nasal troubles, and also is being
treated for injuries to his spine re-
ceived when thrown from a horse
some time ago.
FOR THAT
PARTICULAR STORY!
SERVICE for AUTHORS
551 Fifth Avenue, New York
Hamilton Thompson
Manager
COAST REPRESENTATIV.^
Ed. Sedgwick, Sr.
(Josic Sedgwick)
19.30 Canyon Drive HO. 5725
Holljrwooil
J
Seeks Studio
M. H. Hoffman of Tiffany is
negotiating for a studio for
production of Tiffany pictures.
Fine Arts is being considered,
although no definite decision as
yet has been made. This is
part of the extensive expansion
program mapped out by the
company.
Ralph Forbes to Play
Opposite Norma Shearer
Ralph Forbes will play the lead op-
posite Norma Shearer in her next
starring picture for M-G-M. It is
an original by .A.. P. Younger, and
will be directed by Sam Wood. Al
Boasberg is comedy constructionist.
Monte Blue Coming East
Monte Blue has left for New York
after completing "Brass Knuckles."
Lawrence Grey in "The Patsy"
Lawrence Grey has been cast for
a role in "The Patsy," starring Ma-
rion Davies, for M-G-M.
Cutting on "Texas Steer"
Sam Rork's special for First Na-
tional starring Will Rogers, "The
Texas Steer," has been completed and
•:uttin^ is being done by Frank
Lawrence. Rogers is titling. It will
be ready for opening in New York
during Thanksgiving W^eek. Fred
Hamlin will leave for the East the
end of the week, with Rork to follow
soon after.
Claire Windsor in "Opening Night"
Claire Windsor's next for Colum-
bia will be "The Opening Night."
She has just finished work on her
first feature for the company.
Sierra Picks Cast
Sierra Pictures has completed cast
of "There He Goes" by addition of
Jack Wise, Hal Craig, Harr^ Mar-
tcl and Jerry Pembroke. Others
chosen are Edward Cecil and Mary
Arnold. Frank Yaconelli is direct-
ing under supervision of H. B. Car-
jienter.
Cortez Going to Europe to
Appear in French Film
Ricardo Cortez was scheduled to
leave Saturday for Europe where he
is to appear in a French picture to
be produced in Paris and Berlin by
Leonce Perret. His wife, Alma Ru-
bens, is accompanying him. She in-
tends to take a vacation while abroad.
Added to "Rose Marie" Cast
Creighton Hale and Gibson Gow-
land have been added to the cast of
"Rose Marie," in which Renee
Adoree is to be starred by M-G-M.
Rogers Contract Extended
Charles Rogers has been given a
new long term contract. Thelma
Todd, also a graduate of the Para-
mount school, has renewed her con-
tract with the company.
Gets Chaney Assignment
Elizabeth Meehan will adapt
"Laugh, Clown, Laugh," in which
Lon Chaney will be starred for M-
G-M under Herbert Brenon's dit-ec-
tion. Brenon, who now is in New
York, is expected to return to the
Coast soon.
Marjorie Daw Opposite McCoy
Marjorie Daw is playing opposite
Tim McCoy in "Spoilers of the
West," which W. S. Van Dyke is
directing for M-G-M release. Jack
Neville, publicity writer for the com-
pany, is author of the story.
Pinkerton Returning to N. Y.
Chas. Pinkerton, secretary and
treasurer of Robert T. Kane Prods.,
is returning to New York.
Ray Plans New York Trip
Charles Ray is to leave for New
York this week.
Sheldon Directing London Story
"The Haunted Ship" is title chos-
en by Tiffany for Jack London's
"White and Yellow." Forrest Shel-
don Is directing a cast including:
Dorothy Sebastian, Montagu Love,
Tom Santchi, Eileen Percy, Ray
Haller, Pat Harmon and Bud Dun-
can.
"U" Assigns Wyler
Willy Wyler has been selected to
direct "Anybody Here Seen Kelly?"
Robert Wyler will supervise produc-
tion, which will be a ITnjversal-
Jcwel. Wyler's contract has been
renewed and he will make only
Jewels.
A Little
from **Lots**
By RALPH WILK
IN far-off Spain, "movies" are
shown in parks. Patrons who
stand are not charged an admission.
* * *
Our Passing Show: Gilbert
Roland, Edmund Breese, Hugh
Trevor, Charles Byer, Craw-
ford Kent attended "La Bo-
heme," the opera, at the Shrine
Auditorium; Owen Moore, Ed-
die Sturgis, Russell Mathews,
W. S. Gill at the Armand
Emanuel-"Biff" Hoffman fight.
* * *
In Cleveland, there is a theater
that is open until 4 A. M. The man-
ager asserts that many of his pa-
trons are husbands, ivho come to his
theater following quarrels with their
wives in the wee hours of the morn-
ing.
* * *
To jump back to Spain. In Madrid,
the theaters are open until 1:30 A. M.,
the first show starting at 6 and the
second at 10:30 P. M.
+ * *
To continue our theater travel-
ogue, we must mention Syria. There,
men are the sole patrons of the pic-
ture houses and feminine tourists,
who venture into the theater, are
looked on with curiosity.
* * *
James Leo Meehan, the di-
rector, now has an equal num-
ber of each sex at his dinner
table. Last week, he became
the father of a baby boy.
^ % %
More of the theater travelogue.
Ninies, France, has an old amnhi-
theater, which has been converted
for exhibiting purposes. It seats sev-
eral thousand.
* * *
Barton Hepburn, heir to millions,
will make his Hollywood debut as a
legitimate actor in "Young Wood-
ley."
^ ^ ^
A troupe of real Russians are
supporting John Barrymoore
in "The Tempest." At lunch
time, they indulge in Russian
pastimes.
Jack .Shcrill, former actor, will pro-
duce a series of 24 two-reel air stories,
starring Lieutenant Arnold, the round
the world flyer. Weiss Bros, will
distribute the series.
Highlights of Hollywood News Appear in Film Daily Every Morning
Coming!
An
outstanding
member of
MONEY
GROUP
it
:l
I
Paihe Exchange, Inc.
De MiLLE Studio Pictures - pathe
PATHE' westerns - PATHESERIAUS - PATHE'COMEDIES
Produceri InlerDtiionftI Corp.. 13t Weal M4h Si.. New York Mrnihcr ul .M»tM>n Picture Produccrk •nd Diklribulorh
WILLIAM M. VOGEL, Ctnml Manaltr. Poreiln nl Ancriei. Inc
Diitrihuloraor l>cMillr«ndMeiropolttanSludioProducliooi Wll.l. M MAYS, frrt^tffNr
THE
DAILY
Monday, October 17, 1927
Six Concessions on Block Booking
mmm reached
AT EINAL SESSIONS
(Continued from Pacic 1)
ritory upholds objections to the pic-
tures. In addition, an exhibitor is
given right to cancel ten per cent
of any block of pictures purchased,
provided he pays SO per cent of the
rental of pictures cancelled. Reis-
sues are not to be included on blocks
of new pictures, under the agreement,
and newsreels and other short sub-
jects are segregated from features
and vice versa, in block selling.
The conference failed to get under
way at 11 o'clock, the appointed hour,
because of the tremendous difficulty
in reaching a decision on block book-
ing. Indications that this situation
would prove the stumbling block of
the entire conference evidenced itself
on Saturday when after hours of de-
liberation by the producers and dis-
tributors in one meeting, exhibitors
in another and all three divisions in
a joint conference, an agreement to
which all itactions would subscribe
seemed impossible.
At the exhibitor division meeting,
the distributor resolution regarding
the cutting of pictures was placed in
the category of unfinished business to
be handled by the connnittee of six
which will revise the Standard Ex-
hibition Contract. This resolution
which was first presented by distribu-
tors and then withdrawn provides for
the following:
RE.SOr.VEU, that the changing Iiy ex-
hihitors of the titles of motion iiictiires or
the cutting by exhil)itors of motion pictures
with no other purpose than to shorten their
length, is an unfair trade practice.
Exhibitor Delegates Get
Voice in Contract Changes
The following procedure was de-
termined upon insofar as the revision
of the Standard Exhibition Contract
is concerned. This work will be han-
dled by James R. Grainger and Char-
les C. Pettijohn for the distributors
and Charles L. O'Reilly, Joseph M.
Seider, James C. Ritter and several
others. When the contract is re-
vised as the committee designated to
handle it sees fit, a draft is to be sent
to each accredited exhibitor delegate
with the privilege extended to such
delegate to hold it thirty days for
consideration. The right to make
suggestions or changes is open to
each delegate although it will not be
compulsory for the committee in
charge to accept such suggesficnis.
Distributors Seek Freedom
in Fighting Booking Order
Tlie dislributors, ai)parently aware
of the fact that a disjjuted point may
be taken to the courts for final set-
tlement were insistent that nothing
agreed upon at the conference shall
in any manner handicap them in their
attempts to upset the "cease and de-
sist" order of the Federal Trade
Provision of Block Booking Agreement
The agreement arrived at on block booking provides for the
following :
1. The sales method known as block booking shall not be
used for the accomplishment of any illegal purpose.
2. No distributor will require as a condition of permitting an
exhibitor to lease its pictures that such exhibitor shall also lease
pictures of another distributor.
3. If any exhibitor shall claim within a reasonable time prior
to the date fixed for the exhibition of any picture included in any
block leased by him that such picture will be offensive to the clien-
tele of his theater because of racial or religious subject matter, such
claim shall be arbitrated by the board of arbitration of the proper
zone, and, if sustained, such exhibitor shall be relieved of obliga-
tion to take and pay for such picture.
4. If any exhibitor who has purchased an entire block of pic-
tures offered by any distributor so elects within a reasonable time
prior to the date fixed for exhibition of any picture included in
such block, such exhibitor may refuse to take such picture by pay-
ing one-half the allocated price thereof, provided that the picture
so rejected out of any block shall not exceed ten per cent of the
number included in such block, and, if a rejected picture is resold
by the distributor, one-half the net price received on such resale
shall be credited against the exhibitor's obligation in respect of
such picture up to the amount of such obligation.
5. Reissues will not be included in any block with new pictures.
6. Newsreels and short subjects will not be included in any
block with features and the lease of newsreels or short subject
blocks shall not be required as a condition of being permitted to
lease feature blocks or vice versa.
7. The matters dealt with by paragraphs three and four shall
be covered by appropriate provisions to be included in the new
uniform contracts.
Commission. While the order re-
fers to Paraniount only, distributors
understand that the declaration by
I the commission that block booking,
as a trade practice, is illegal is like-
wise binding upon them.
For legal reasons, therefore, dis-
tributors were firm that the conces-
sions they stand willing to make are
to be looked upon as "compan\' poli-
cies, and not as trade practices,
whether fair or unfair as the case
may be." In others words they would
not consent to recognition of any con-
cession as a trade practice pending
a final disposition of the block book-
ing problem. If Paramount deter-
mines to make a case at law in block
booking, it will take a year or eigh-
teen months before the' litigation
passe,'; through the le.gal mill and
tinali\ reaches a solution.
Opinion Divided Over
Block Booking Concessions
There was a feeling of unrest as
the delegates awaited completion of
the meeting of the block booking
committee. Report that a comprom-
ise was to be brought to the confer-
ence, kept exhiliilor ranks intact and
stirred interest. Finally, the two
,groui)s went into caucus, Charles L.
O'Reilly outlining the proposed com-
promise to the exhibitor body.
There was a divergence of opinion
on the six concessions distributors
offered, and considerable debate en-
sued at the exhibitor gathering.
Charges that the compromise repre-
sented no concessions were made.
v\itli exhil)itors urged to stand their
ground and reject the offer. It had
been intimated that attempt was be-
ing made to persuade exhibitors to
agree that block booking was a fair
practice, !)ut the exhibitor group un-
animously accepted the settlement,
when it was explained that this could
be done without prejudice to their
stand against block booking.
Immediately after, a meeting of the
full conference was called, to pass
upon tlie proposed system suggested
by distributor';. Distributors insist-
ed that the six concessions were not
trade practices, but, instead, matters
of company policy in each instance,
adoDtcd without prejudice to their
rights to litigate against block book-
ing.
Wrangle Develops Over
Producer-Owned Theaters
Chairman Myers said that as both
groups had agreed to the proposal,
that no discussion was needed, and
it^ was ijassed without a dissenting
vote. He said he could not see how
there could be any jirejudicing of
rights. b>- adoption of the proposal
When R. H. Cochrane, chairman of
the distrijjutors' group, stated the
group did not feel that the proposal
should be a resolution of the confer-
ence, l)ut, instead, an agreement be-
tween the parties, the chairman stat-
ed that, as the commission is not
concerned willi ilie proposal, "it is
doubly ai)i)arent why it should b:~
jiassed as a resolution of the con-
ference." Its passage, he pointed out
has no effect on the legal right any-
one may have on any decision or rul-
ing made by the commission.
Distributors then withdrew their
resolution No. 9 and accepted the
substitute proposal of distributors.
This resolution seeks to protect the
exhibitor against substituting in pic-
tures, to an unreasonable degree,
without consent of the exhibitor.
Distributors again were censured
in the closing moments of the con-
ference, when they declined to per-
mit their substitute for Exhibitor
Resolution No. 5, relating to unfair
distributor theater operation, come
before the full conference, on the
ground that it was the proposal of
but one distributor representative and
had not been submitted to caucu'-;.
Exhibitor Resolution on
Theaters Passes; Objected
Declaring he felt he should call
up the exhibitor substitute for vote.
Chairman Myers said:
"I cannot escape the conviction
that It (the substitute proposal)
should have been considered. It was
drafted more than 24 hours ago, for
cjuite by accident I have learned the
circumstances of its drafting."
With this declaration, he called up
the substitute motion, which was
passed imanimously by exhibitors
and objected to by distributors and
affiliated' exhibitors, who stated they
agreed with it in principle, but that
there was the question of its legal
phrasing to be determined. On sug-
gestion of the chairman, they prom-
ised to submit a lijce proposal, the
same in principle and embodying
their viewpoints, to the commission
at a later date. With the various
groups thanking the commissioner,
and he in turn expressing gratitude
tor courtesies shown, the conference
ended.
Handling Contract
The following committee will
revise the Standard exhibition
Contract:
Independent exhibitors: R.
R. Biechele, Missouri; Ben
Bernstein, California; Nathan
Yamins, Massachusetts. Al-
ternates: J. Louis Rome, Mary-
land; H. A. Cole, Texas and Jo-
seph Walsh, Connecticut.
Affiliated Exhibitors: E. A.
Schiller, Loew's Inc., New
York; Harold B. Frankhn,
Wesco, Los Angeles; Fred
Desberg, Loew's Ohio The-
aters, Inc., Cleveland; Alter-
nates: E. V. Richards, Jr.,
Saenger Enterprises, New Or-
leans; Dan Michaelove, Uni-
versal Chain Theaters, New
York; and Harry Crandall,
Stanley-Crandall Corp., Wash-
ington.
Distributors: Felix Feist, M-
G-M; J. R. Grainger, Fox and
Phil Reisman, Pathe. . No al-
ternates.
o:
d(
tl
THE
Monday, October 17, 1927
■c^m
DAILV
Commissioner Abram F. Myers
"In the matter of formal resolutions adopted, tlie accom])lislimcms of
the conferences were substantial but not full as I liad lioped tliey might be.
"The committee appointed to negotiate a new contract have an oppor-
tunity to do much in the way of providing against conditions that are now
tlie subject of complaint, and thus add to the tangil>le benefits of tin- con-
ference.
"The vital thing in an industry is not tiic great properties accumulated
r investments made, important as they are, but the welfare and happiness
of the men and women engaged therein.
"No industry can be said to be in a healthy, happy condition so lotig
as the largest group numerically feels that it is victimized or exploited
by the other branch, and to the extent that such misundersanding results
from lack of acquaintance, it can be largely overcome by association and
onference.
"A very important result of the conference has been the contact estab-
lished between the several groups, which will continue during tiic negotia-
tions for a new contract.
"All branches manifested a cooperative spirit and I believe that, had
preparations been made for a longer conference with more time for com-
mittee work, even more w'ould have been accomplished, as tiie spirit of
iccommodation is contagious and was spreading as the meeting came to
1 close."
Will H. Hays, M. P. P. D. A.
"The result of the conference, of course, is a material progress. The
ndustry's position on several matters heretofore not understood by many
s made definite and plain.
"The provision for the modification of the sales contract by arl)itration
ncluding the arbitration of all disputes under the contract ancl the en-
iorsement of the industry's purpose to promote commercial arbitration
s of vast value . The motion picture industry could not stand the loss
ncident to the possible litigation involved in ten million contractual rela-
ions every year.
"The pronouncement of the distributor's policy in relation to block
)ooking, agreed to unanimously by the exhibitors, is the complete assur-
ince to the public that in its operation this sales policy shall not be mis-
sed and that any pictures which might possibly actually be offensive
ocally. by reason of any racial or religious content, will not be shown;
md that at the same time there shall be no secession of the steady supply
if good i)ictures including those especially desired by the discriminating
lublic. And not the least accomplishment is the demonstration of con-
tructive cooperation."
R. H. Cochrane, Chairman Distributors' Division
"The conference has proved a definite step forward. Real good has
)een accomplished, and accomplished without friction. There was a feeling
friendliness and cooperation which was commendable.
■'While at times a little acrimonious debate evidenced itself, we ap-
)reciate the fine spirit that was shown throughout the conference."
R. F. Woodhiill, Chairman Unaffiliated Exhibitors
'"While the concessions made by distributor are comparatively small,
hey were accepted in the spirit of cooperation with which exhibitors en-
ered the conference.
"We are appreciative of the commission's fine efforts in our behalf
.nd, in accepting tiie distributors' offers, we do so without any prejudice
if our rights in the matter on the question of block booking. There has
>een a fine spirit shown throughout the conference, and all branches
vorked hard to reach accord on the problems involved. Each now has a
)ctter appreciation of the rights and problems of the other, and the con-
erence has been a productive one.
I Fred Desberg, Chairman Affiliated Exhibitors
"We are verv appreciative of the spirit displayed here. 1 think the
ulustrv has made more progress this week than it has during the last
ecade.' Evervone met in the spirit and with the attitude of wanting to
o something,' not to make a speech. There was m«)re work done here
han 1 ever have seen at any conference or meeting, and 1 think the re-
ults speak for themselves.
"One of the finest results of the conference was the willingness ot
oth exhibitor and producer to understand more of each other's troubles
vs soon as the exhibitor was willing to recognize the problem of the pro-
ucer-distributor bv standing readv to share the loss of pictures he did
ot care to plav, p'rogress was made. The exhibitor in the past has had
n idea that the producer, making rafts of money, should stand the loss
f poor product. Now. bv an understanding of the many conditions which
be producer has to face, we find this attitude has undergone a change.
Ve took the mask off and bv telling each other the truth, made a deh-
ite advance. I think the industry has stepped forward considerably.
Court Appeal from
Rulings Still Open
(Ci'iitimtrti from }\t'ic 1)
reeled to an individu.il iiu-niher of
the iiulu>try who fails or refuses to
abifle by the rules of conduct laid
down by the industry, and who in-
dulges in practices condemned by the
ndustry and by the commission as
unfair, and the division of traile prac-
tice conferences furnishes a mean-
w iureby an agreement once entered
into may be kept in effect and better
attention given to violations." it was
explained at the commission.
In cases of violation of such agree-
ments, the procedure followed by the
commission is the same as in any
other case; that is, a complaint is
filed, hearings are held to determiiic
whether violation has occurred, and
the necessary orders to "cease and
desist" are issued should the allega-
tions of the complaint be proven. The
only difference is that in such cases
ihere can be no argument as to
whether the practices complained of
are unfair; that point is settled by
the code drawn up by the industrv
which declares them, in the opinion
of the industry itself, to be unfair.
There is, of course, nothing to pre-
vent a respondent in such a case from
carrying the point to the courts in
the same manner as he may do in
any other case; that is, by refusing
to abide by the commission's order
and requiring it to bring suit to com-
pel liini to do so. However, it has
been i»ointed out, should such a case
be taken into court, there is no doubt
but that great consideration would
be given to the opinion of the iiulMS-
try as to what coiistitute<l unfair
practices, as indicated in the signed
code adopted at the conference.
As a matter of fact, most of the
industries which have held these con-
ferences and adoi)ted codes have com-
plied with them to a very considera-
ble extent and there have been very
few violations which required action
by the commission. In such cases
as have been brought for violations,
no respondent had had the temerity
to go before a court and argue in the
face of the stand taken by a major-
ity of his own industry. However, if
a company felt that the view taken
at the trade practice conference was
not correct, there is nothing to pre-
vent the matter being carried to the
courts.
The Trade Practice Conference
was adopted in order that industries
might clean their own house and
avoid Governmental interference with
their activities.
Open for business
United Film Renovating Co.
using
DWORSK^ 'S
Newest — Latest — Best
Machines and Process
Room 609 — 723 7th Avenue
New York City
DAILY
Monday, October 17, 1927
■niiiSi
Last Minute Resolutions
Pass Conference Body
Exhibitor Resolutions Nine con-
cerning substitutions was passed at
the final session Saturday: The text:
RESOLVED that the substitution by a
producer or distributor for any photoplay
contracted for by any exhibitor as the photo-
play of a specified star or of a specified di-
rector, or as based upon a specified story,
book or play of any photoplay in which such
specified star does not appear or which has
not been directed by such specified director,
or which is not based upon such specified
story, book or play, as the case may be, un-
less with the consent of the exhibitor ,is
an unfair trade practice.
Exhibitors submitted an amended
resolution regarding theater building
or acquisition with an intent of in-
timidation. This was passed despite
the introduction of a substitute offer-
ed by producers. The text:
RESOLVED that the building, buying, leas-
ing or otherwise acquiring or threatening so
to do, of any theater building or buildings,
or theater or theaters, for the purpose, and
with the intent, or with the effect of intimi-
dating or coercing an exhibitor or exhibitors
of motion picture films to lease or book and
exhibit motion picture films produced or of-
fered for lease or leased by a producer or
distributor, or for the purpose and with the
intent or with the effect of intimidating or
coercing an exhibitor or exhibitors of motion
picture films to surrender his theater hold-
ings either in whole or in part ,is an unfair
trade practice.
Producers' substitute for Exhibitor
Resolution Five did not get recogni-
tion because the group itself was
not in accord with its phraseology.
Producers will outline their position
to the conmiission in a revamped res-
olution to be submitted later. The
text:
RE.SOLVED, that the acquisition or opera-
tion by a producer or distributor in any
manner of a motion picture theater in any
territory, or the exhibition of motion pictures
by a producer or distributor in a place other
than a theater in any territory or threatening
l)y a producer or distributor to acquire or
operate a theater in any territory, or to ex-
hibit pictures in a place other than a theater
in any territory, not in good faith to engage
in the business of exhibiting motion pictures
for profit in such territory or not in good
fuith to advertise the picture of such pro-
ducer or distributor in such territory but
for the purpose and with the intent of in-
timidating or coercing an exhibitor or exhib-
itors in such territory to lease, book or ex-
hiliit the motion picture of such producer or
distributor or to sell or surrender to such
liroducer or distributor the theater interests
of such exhibitor or any interests therein, is
an unfair trade practice.
To Hold Another Hearing
On Proposed Censorship
Action has been deferred on the
liroposed censorship amendment to
the city code which provides for the
revoking of license of any theater
showing a film which maligns, ri-
dicules or gives offense to any racial
or religious group.
After three members of the United
Irish-American Societies' committee
liad addressed the aldermanic com-
mittee, it was announced another
hearing would be held next week
when producers and exhibitors are
expected to enter objections. The
industry was not represented at the
hearing.
Circle Amusement Sells Two
Oltuwa, la. — S. Brown, a new-
comer in this territory, has purchased
the S(iuare and Empire from the Cir-
cle Amusement Co.
Exhibitor Can't Hold
Print to Use as Club
(.Coiitiiincd from Page 1)
and Selinsgrove Railway Co., which
operates the Rolling Green Park.
After playing a picture contracted
for, the railway company refused to
return the print until repayments oi
a $50 deposit which it had advanced.
When this was refused, arbitration
action was started and Pathe was
awarded $1,080 and an additional sum
of $20 per day, until the print was
returned. The action and decision
were ignored by the railway com-
pany. The film subsequently was re-
plevined and the damage action start-
ed. After a two day trial, a jury
awarded verdict of $1,872.70 in favor
of the distributor.
Install Paramount Pep
Club Officers for 1928
Paramount's Pep Club has elected
the following officers installed for
Joseph R. Sweeney, vice-president;
Arthur Leonard, treasurer, Katherine
Kent, secretary. The new board of
governors consists of Eugene Zukor,
Palmer H. Stilson, Belle Goldstein,
Joseph R. Wood, Joseph P. Mc-
Laughlin, William S. Mclllvain,
Arthur Dunne, Chalmers S. Traw and
Rebeckah Shuman.
Practically the entire personnel of
the organization was present, at the
banquet Thursday. At its conclu-
sion, Adolph Zukor was presented
with a portrait of himself by Guiseppe
Trotta.
Leass Amboy, Minn., House
Amboy, Minn. — Charles F. Went-
land has leased the Star from L. H.
Hoffman. Wentland has been man-
aging the theater at Good Thunder
for the last vear.
Commercial Club Operates House
Sheffield, la. — The new theater will
be operated here by the Commercial
Club, and will be known as Memo-
rial Hall.
I. E. CHADWICK and
JAMES ORMONT produce
released by
FIRST DIVISION DISTRIBUTORS
INC.
Stanley ?
Boston — There is consider-
able interest here locally in the
Shoolman deal for purchase of
the Poll circuit, for, it is felt,
that Shoolman may be acting
for someone else in the trans-
action. Local speculation links
the name of the Stanley Co.,
with the reported deal.
Mid-States Theaters
Formed in Cincinnati
(.Cotitinucd frorn Page 1)
both of Cincinnati. The organization
will control a chain in the Middle
West, particularly in Ohio and Pen-
sylvania, starting with 15 houses,
with many more to be added. No,
Cincinnati houses are as yet included,
but it is expected that several sub-
urban houses will be acquired. Lis-
bon's latest house is the new Foun-
tain here, which opens next month.
Dorothy Day has Publicity Service
Des Moines — Dorothy Day has
started a publicity service for exhib-
itors but will still retain her position
as publicity manager for the A. H.
Blank theaters.
Adams Sells Nebraska HOuse
Nelson, Neb. — L R. Adams has
sold the Rialto to E. L. Currier.
A Review of Reviews
By LILIAN W. BRLNNAN
With all the bigger and better vaudeville
sliovvs at the picture houses the increasingly
neglected features still manage to find places
on the programs of the various theaters.
"The Road to Romance" played step-child to
an elaborate presentation and should have
pleased the audience with its colorful ro-
mance of pirate days, Ramon Novarro and
Marceline Day the handsome pair of lovers
who live through a hectic period of adventure.
"Surrender," a drama based on the perse-
cution of the Russians during the world war,
was another Broadway feature. Shotild ap-
peal strongly to Jewish folk. Mary Philbin
is featured. Thomas Meighan supplies his
admirers with a new picture in "We're All
(Gamblers." Not so good on the story. It
might be expected that some company would
hit upon the idea of incorporating a long dis-
tance flight in a story. Fox has done it.
and effectively too, in "Publicity Madness," a
comedy that is first rate fun, featuring Ed-
mund Lowe as a fine laugh maker in the role
of smart alec soap salesman.
"Fireman Save My Child" brings to the
fore the inimitable team of Beery and Hat-
ton, this time doing their stuff in firemen's
xniiform. They're a couple of misfits who
get into the department by mistake but the
laughs are no errors. "Cross Breed" is a
dog melodrama with Silverstreak the canine
hero. "The Devil's Twin" is Leo Maloney's :
latest and wholly satisfactory western. "Can-
celled Debt" is a good little program number
and "The College Widow" an entertaining
version of the stage play about a campus
flirt. "Once and Forever" a pleasing ro-
mance in a French setting during the period
of the world war.
Bryan Succeeds Allison
Atlanta — Paul C. Bryan, for nine
years with the Fox sales force, has
been appointed manager of the ex-
change here, succeeding George R.
Allison, deceased.
PATHE NEWS
Completely and Thoroughly Covers the World, Says
Tom Gorman, Keith-Alhee's N. Y. Hippodrome.
New York City, October 14, 1927.
Pathe Exchange, Inc.,
35 W. 45th St.,
New York City.
Gentlemen :
In view of the very noticeable improvement in PATHE
NEWS in the past couple of months, I should like to take
this opportunity of commending you upon the very appar-
ent aggressiveness which is now so evident in your news-
gathering service.
After watching it very carefully in recent weeks, I have
failed to find any major event of either local, national or
international interest which has not been completely and
thoroughly covered. The PATHE NEWS for that reason
is the only news service which we use, and I beHeve it ab-
solutely essential to a complete and balanced film program.
Very truly yours,
Tom Gorman, Manager,
Keith-Albee's N. Y. Hippodrome.
2^^ NEWSPAPER
^yPILMDOM
/
ALL THE NEWS
ALLTHE TIME
VOL. XLII No. IS
Tuesday, October 18, 1927
Price 5 Cents
Smash !
f
NOT so much by way of
experiment after all. The
first week of the jazzed up
Capitol proves we were wrong.
Gross $95,312. New record for
the theater. Broad grins and
loud cheers from the Loew of-
fice.
We cheerfully admit our
doubts about the new policy
were thoroughly and entirely
wet. The new high is over $20,-
000 above the last record. The
nut climbed up. No denial of
it. Profits, however, went along
hand in hand. And the first
rule in theater operation tells
you everything's O.K. if your
profits increase.
Business As Usual
Several sales managers hit New
York yesterday. They had been out
in the territory selling film. Report-
ed interest in the trade conference
was intense everywhere.
We draw attention to this:
The mechanical functioning of the
industry's machinery cannot be dis-
turbed. The Government has no
such idea in mind. Everything con-
tinues "as wuzz" until May. Wlien
the new selling season arrives,
changes will come. In the interim,
business goes on as usual. Exhibi-
tors should understand the situation
thoroughly. Let there be no inter-
ruptions. Time to concern yourself
with new uniform contracts, protec-
tion, substitutions and the like next
year. It is important to remember
that fall is here, winter is on the way.
Get that showrnanship brain working
and figure out how to blow up your
net. NOW.
What's This?
Publix steps out of Kansas City.
The Newman houses — the Newman
.and Royal — ^o.over to Loew's. The
Midland opens soon. Thereby Loew
gets three first runs and becomes
cock of the Kansas City walk. In-
teresting, to express it mildly.
KANN
Federal Trade Commission Consid'^ring
Appeal to Courts to Enforce Edict
6 Clauses Effective in May
Provisions agreed to by distributors in their compromise on
block booking during the closing hours of the Trade Practice Con-
ference will become effective when the new selling season starts
in May.
Nothing which affects the mechanical end of sales could be
placed in effect before the new season declares R. H. Cochrane,
chairman of the distributors' division, for contracts now in force
must be fulfilled. However, practices which may be classified as
"coercive or intimidating" are barred at once.
CAPITOL HITS $95,31 2
rORNEWHOUSERECORD
Xame acts and jazz in the aug-
iiented presentation policy at the
Japitol, sent grosses soaring last
week, with a new record gross of
?95,312 chalked up on the week.
Week-end business started ofi the
house to a new record week, all Sat-
(Continued on Page 2)
$10,000,000 ISSUE Of
STOCK, PLAN OF KEITH
Expansion program of the B. F.
Keith Corp. (Keith-Albee subsidiary)
call for the floating of a $10,000,000
preferred stock issue, it is understood
with negotiations now under way
with a syndicate of bankers, headed
by Lehman Bros. The company now
has 34 theaters in the United States
and Canada.
{Continued on Page 2)
LOEW WILL MANAGE
PUBLIX HOUSES AT K.C.
Kansas City — Loew's becomes the
dominant factor in the local theater
field on Oct. 28, when the firm will
open its new Midland and take over
operation of the Royal and Newman,
Publix houses.
The deal, which is for manage-
ment, marks exit of Publix from the
local first run field and strongly en-
trenches Loew's in the business "bat-
tle" which is looked for between the
company and Orpheum houses, the
Orpheum and Main Street.
A similar deal was put over at
Memphis, some time ago.
Failure of Conference to
Agree on Block Booking
May Speed Action
Washington Bureau of THE FILM DAILY
Washington — Failure of the Film
Trade Practice Conference in New
York to adopt a definite attitude with
respect to block booking may result
in the Federal Trade Commission go-
ing to the courts to secure compli-
ance with the order in the Paramount
case.
Returning to his desk in Washing-
ton yesterday. Commissioner Abram
F. Myers, who represented the gov-
ernment at the conference in New
York last week, prepared to make a
full report of the meeting to his
colleagues, with such recommenda-
tions as he may believe best fit the
circumstances. Because of another
case pending, this report may not be
made for 30 days, when the commis-
sion will formulate its conclusions as
to further proceedings in the Para-
mount case, and determine whether it
shall be taken to the courts or
whether the results of the conference
(.Continued on Page 4)
Producers Won't Win
Wage War Kirkwood Says
Kansas City — Producers will not
win "the battle of Hollywood," forc-
ing lower salaries on players, James
Kirkwood declared in an intetyview
while appearing at the Orpheum here.
"Producers would have you believe stars
(Continued on Page 4)
Complete — Coverage
With characteristic thoroughness, THE FILM DAILY covered
the Trade Practice Conference from every angle. One hundred
eight columns of type, comprising well over 50,000 words, gave
FILM DAILY readers the report of the conference, written by a
corps of experts. With the exception of the day by day detailed
report of the open meetings, a large portion of THE FILM DAILY
news was exclusive. Just another example of service, emphasizing
this publication's position as
The 'Newspaper of Filmdom
Seventh Arbitrator Plan
Called Parley Headlight
Provision for naming by the U. S.
Supreme Court of a soventh arbi-
trator in case of deadlock of the con-
tract committee, was the outstanding
achievement of the Trade Practice
Conference, in the opinion of R. F.
(Pete) Woodhull, president of the
M.P.T.O..A.. Exhibitors did not get
all they wanted, but feel the confer-
ence was "of constructive value to
our industry.
The contract question, said Wood-
(Continued on Page 4)
$3,70O,000ISSIANL[Y
NET EIRST 9 MONTHS
Net income of the Stanley Co. af-
ter deductions for interest and taxes,
totaled approximately $3,700,000 for
the first nine months of 1927, accord-
ing to a statement presented to the
executive committee.
The earnings were considerably
in excess of dividend requirements
for the full year, which, at the rate
(Continued on Page 2)
THE
Tuesday, October 18, 1927
fil.XLIINi.lS Tiesday. October 18, 1927 PrIeiSCnts
JINN W. ALICOATE
PiUisbir
PuUiihed daily except Saturday and holidays
at 1650 Broadway. New York, N. Y., and
Gspyright (1927) by Wid't Filnu and Film
Folk, Inc. J. W. Alicoate, President and
Publisher: Maurice D. Kann, Vice-President
and Editor; I/onald M. llersereau. Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
poat-office at New York. N. Y., under the act
of March >, 1879. Terms (Postage free)
United Sutca, ouuide of Greater New York,
110.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, (IS.OO. SubscrOjers should
remit with order. Address all communica-
liooe to THE FILM DAILY. 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday,
New York. Hollywood, California— Harvey
E. Gausman, Ambassador Hotel: 'Phone,
Drszel 7000 and Washington 9794. London —
Ernest W. Fredman, The Film Renter, 58.
Great Marlborough St^ London. W. L Ber-
lin— Lichtbildbucfane, Friedrichstrasse, 225.
Financial
Yesterday's market showed very litlle re-
covery from the unusual quiet of Saturday
morning. Loew's managed to keep going,
turning over 11,700 shares. Paramount com-
mon sold 6,500 and Fox Film sold 3,000.
167^ 166
70
605^
107
100 J4
25
"tAm. Seat. Vtc
•fAm. Seat. Pfd...
•Balaban & Katz..
•Bal. & Katz Vtc.
Eastman Kodak . .
•fFilm Inspection..
•First Nat'l Pfd..
Fox Film "A"
•tFox Theaters "A"
"Intern'l Project. .
Loew's, Inc
ttLoew's, 6s 41ww.
tt Loew's, 6s41x-war
M-G-M Pfd
*M. P. Cap. Corp
*Pathe Exchange
tPathe Exch. "A". 20^
•ttPathe Exch. 7s37 ....
Paramount F-P. ..110
'Paramount Pfd
ttPar.Bway.5Ks51.101J4
•*Roxy "A" 36
*Roxy Units 39
**Roxy Common . . 10
Skouras Bros 40
Stan. Co. of Am.. 62 J<
tTrans-Lux Screen i%
t*Univ. Pictures
Univ. Pict. Pfd... 99
tWarner Bros. ... 16
Warner Bros. "A" 2654
High Low
6954
58
1065^
100
24%
20
l67J^
loi/j
33
35
8
40
60
3%
98 J4
16
24 J4
Close
47
48
60^
73K
166
5
100
69 K
19H
10
sm
106/8
100
25
5
20
93/2
107/2
UOVs
101/2
40
6154
30
98J4
16
25
Sales
900
3,000
11,700
11
5
200
1,100
6,566
"7
900
"36
200
1,400
$3,700,000 is Stanley
Net First 9 Months
(Continued from Page 1)
of $4 a share, will approximate $3,-
176,000.
The report showed that the com-
pany had no bank i.idebtedness and
that at no time in its history had it
been in better financial condition.
Quick assets as of Oct. 1, 1927, were
$7,367,000, as compared with current
liabilities of $748,000.
Only a small portion of the capital
supplied by the stockholders earlier
in the year and other invested funds,
it was explained, have become pro-
ductive, and these only recently.
Earnings of theaters which were in
existence on January 1, 1927 show an
increase for this year over the cor-
responding period of 1926. Durinj.'
this period, however, the money in-
vested in land, buildings, fixtures and
cash on hand, earmarked for con-
struction, averaged approximately
$10,000,000, virtually none of which
has so far earned any money.
Settlement Seen This Week
in Twin City Labor Row
Minneapolis — Settlement of the
controversy which resulted in walk-
outs of stagehands, operators and
musicians is expected to be made
here, some time this week. Stage-
hands turned down a proposed three
year agreement on the same terms as
their previous contract, but it is ex-
pected that full settlement of differ-
ences will be made soon.
Fox Insures Sales Force
Fox is taking out group insurance
for every member of its sales force.
Capitol Hits $95,312
for New House Record
(.Continued from Page 1)
urday and Sunday grosses having
been surpassed.
While the Capitol was hanging up
this mark, the Roxy was maintain-
ing its steady pace, with the intake
$106,665 on the week. Length of the
Roxy show Saturday and Sunday
held down the number of spills, de-
spite S.R.O. business.
Koppin Circuit Halts
Construction Program
Detroit — Henry S. Koppin has
opened all the theaters he had un-
der construction and for the present
will not increase his holdings. At
present he has the largest number
of theaters in Detroit. He expects
to add more theaters when busijiess
conditions improve in this territory.
•Last Prices Quoted •'Bid and Asked (Over
the Counter)
tCurb Market ttBond Market
NOTE: Balaban & Katz is listed on the
Chicago Board; Skouras on the St. Louis
Stock Exchange and Stanley in Philadelphia.
AMALGAMATED
VAUDEVILLE AGENCY
Attractions for
Picture Theatres
Standard VaudeviUe Acts
1600 Broadway, New York City
Phone Pcnn. 3580
Permit for Mpls. Suburban Granted
Minneapolis — William Berg has
obtained permit to build a theater at
3020 Hennepin Ave., in opposition
to F. & R.'s Lagoon.
McEvoy with Sentry Control
Chicago — J. T. McEvoy, veteran
exchangeman, now is Middle West
sales manager for Sentry Safety
Control Corp., which markets a fire
prevention device through National
Theater Supply.
Hellman with M-G-M
Kansas City — Jack Hellman has
been appointed exploiteer in this ter-
ritory for M-G-M.
Elxhibitors Contribute for Derby
Seattle — In making possible the na-
tional air derby, $76,625 was con-
tributed by public spirited theaters
and businessmen, including Will
Maylon, Hippodrome; Ray A. Grom-
bacher, Spokane Theaters, Inc.; N.
W. Pierong, Pantages; Harry Smith,
American; Will Starkeyj Starkey
Theaters Co., and C. E. Stilwell,
Unique.
Times Square Drapery
and Upholstering Co.
Specialists in Theatre Work
I60 West 45th St.- Bryant 0IZ4
$10,000,000 Issue of
Stock Plan of Keith
(Continued from Page 1)
The Keith firm was incorporated
in 1926 to acquire assets and busi-
ness of the B. F. Keith Theaters Co.,
B. F. Keith's New York Theaters
Co., and subsidiaries of the two firms
including Keith Cleveland Properties
Corp.
The company at present has out-
standing $8,000,000 of no par value
shares and almost $6,000,000 first
mortgage bonds. The bonds were
underwritten by the Bankers Trust
Company, Dillon, Read & Co. and
Lehman Brothers.
Monty Banks Here
Monty Banks has arrived in New
York with a print of his latest pic-
ture, "Flying Luck,"
Beahan Returns
Charles Beahan, story editor for
Pathe, has returned from a two
months' visit to the studios.
MOTHERHOOD
ROAD SHOW
The World'* moat human photoplay.
Breaking Box Office records evety-
where.
STATES CINEMA PROD. CORP.
729 7th Ave., N. Y. C
HENNEGAN
Program
Covers
special Designs for
all Holidays.
Write for Samples
The HENNEGAN CO.
Cincinnati. Ohio
GOMIIA
(OMimlOOM
■SJl
NO €XWIDITOa OF ANY STANDING
CAN AFFOaO TO DE WIT440UT
THE
-JXI^
DAILV
Tuesday, October 18, 1927
New Theaters
Glencoe, 111. — David Nelson and associates
have submitted plans to the village board for
a theater seating 800 to be located on Park
Ave. It will be leased to Vincent T. Lynch
Corp. operating a chain in the Chicago area.
Architects are Baltz & Holtcomb.
Birmingham, Ala. — Henry Hury has open-
ed the Champion seating 700.
Wilburton, Okla. — The Rex has opened
here.
Palmer, Tex. — Buck Morgan will is plan-
ing to build a theater at an early date.
McLean, Tex.— C. E. Truitt has opened
his new theater.
Mexia, Tex. — B. F. Trammel! has opened
the Opera House.
Louisville, Ky.- — The Temple has opened
under management of Frank Holland.
Summerville, Ga. — G. W. Maxey has open-
ed a theater here.
Vidalia, Ga.— The New Palace has been
opened.
Union Grove, Wis. — C. Coling has opened
his new theater.
Birmingham. Ala. — The Publix Alabama
at 18th St. and Third Ave. will open Thanks-
giving Day.
Geneva, Wis. — The Lake Geneva Theater
Corp. has received bids on a proposed $125,-
000 theater.
Jonesboro, Ark. — • The new Palace has
opened.
Commission Consider-
ing Courts Appeal
{Continued from Page 1)
were adequate making further litiga-
tion unnecessary.
In view of the fact that the 60-day
extension granted Paramount in Sep-
tember expires about Nov. 8, it is
probable that the Commission's will
be reached by that time. Mem-
bers of the commission are under-
stood to be somewhat disappointed
over the failure of the conference to
take definite stand on block booking.
Such points as were agreed upon, it
is felt, are not of sufiftcient importance
to cover the entire subject, but the
deadlock which was apparent last
week could not have been readily
broken, it is believed, and there was
nothing to be gained by continuing
the meeting indefinitely.
Commissioner Myers performed his
task conscientiously and excellently,
and no blame can be Jaid at his door
for failure to secure a comprehen-
sive code of ethics for the industry.
If the full commission comes to the
decision that the New York meeting
did not express the attitude of the
industry with regard to the practices
under consideration, it will have no
hesitation in appealing to the courts
for confirmation of its order in the
Paramount case.
Change Name of Providence House
Providence, R. I. — The name of the
Columbus has been changed to the
Uptown.
PATHE Scores
aviation scoop
with
MONTY BANKS
m
44
FLYING LUCK''
Directed by HERMAN HAYMAKER
T TERE'S your chance to make a real ten-strike
■*• ■■• —the first big comedy special on AVIATION.
A riotous thrill comedy WOW with Monty Banks
at his inimitable best.
BE THE FIRST TO CLEAN UP
WITH THIS PATHE MONEYMAKER
"Now that all the boys
have been given a chance to
have their private squawks
aired, I'd like to cotne to
bat with a pet grievance
and insist that any exhi-
bitor who permits his the-
ater organ to be played
out of tune, be given an
immediate summons by
the Federal Trade Com-
roission for unfair trade
Seventh Arbitrator Plan
Called Parley Headlight
(Continued from Page 1)
hull, long has remained in the dis-
puted division, "because representa-
tives of the different elements within
the industry, failed to agree on the
more important phases of contractual
relations, and there was no ai^eiicy at
hand to break this deadlock." Under
the new plan, the good offices of the
government are secured to obtain a
seventh arbitrator, he points out.
Michigan to Hear Results
Jackson, Mich. — Proceedings at the
Federal Trade Practice Conference
will be outlined to Michigan exhibi-
tors at their convention today and
tomorrow at Jackson.
Ohio Meeting Nov. 15
Columbus, O. — Ohio theater own-
ers meet Nov. IS and 16 at Columbus
for a report by their representatives
on the Trade Practice Conference.
Special Permit for Marquee
Appleton, Wis. — Carl Beglinger,
manager of the Majestic here, has
been granted permission by the board
of public works to construct a mar-
quee at the entrance to the theater.
The board ruled that the marquee
which will be lighted up at nigh:, be
constructed under supervision of the
city engineer.
If You Are in thg^^^
Market for Any Kind of
MOTION PICTURE
APPARATUS
CONSULT US AND SA^B
UONBr
J SEND FOR OUR PRICE LIST
▼▼no West 32'^St.Ncuiyork,Ny*^
i
no West 32'^Sr..
Phont Ponna. 0330
Motion Picture Department
U S •■H Canada Arant* for Debri*
Producers Won't Win
Wage War Kirkwood Says
(Continued from Page 1)
fix their own salaries. Nothing could be more
preposterous," he declared. "It's purely
a question of supply and demand. The star
can ask a high salary if he means money
at the ho.\ office. The producer may bury
a player. He may give him a thankless role
and piit his name in small type on the title,
but if that player is the biggeit drawing
factor in the film the theater owners who
buy that product will emphasize his appear-
ance, and their emphasis will be but a re-
flection of the popular preference.
"The movie industry never will get away
from the fact it is selling personalities. It
is selling stories, of course, but it is selling
those stories expressed through actors. Val-
entino was a monumental example of the
fact that personalities are better investments
than stories in the movies. It was some-
times his despair, because he was a talented
actor who would have been happy submerg-
ing himself in his roles.
"If it is this personal quality that makes
money in movies, there is nothing more logi-
cal than to reason the person possessing that
quality should be paid well for it. The pro-
ducers can cut the salaries of the existing
stars and they can outlaw the ones who do
not agree to the cut.
"Then they face the problem of develop-
ing substitutes. This they are finding is not
an easy task. Substitutes cannot be devel-
oped. They have to be found. When they
are found, they will want more money, just
as the old ones did. That places the general-
ship of the movies in the hands of contract
lawyers who must sign the new stars up on
long and favorable contracts. The joker in
this is that they may pick wrong and get
;hemselves a string of players the public will
not warm up to."
Parley Constructive Step
Toward Code, Hirsch Says
For those who believe that a new
constitution could be written for the
industry in a week, the conference
might be considered a failure, but for
those who looked to it for a con-
structive step towards such a consti-
tution. I believe the conference prov-
ed itself a success.
This is the statement of J. Arthur
Hirsch, chairman of the conference
committee of the Theater Owners
Chamber of Commerce, in comment-
ing on the results of the parley.
"The outstanding accomplishment,
in my opinion, was the agreement to
give the exhibitors an equal part in
the writing of a new contract," he
said.
"The outstanding achievement was the plac-
ing before the Commission of evidence that,
unless the present special privileges being
enjoyed by the producer-owned circuits were
curtailed, an eventual trustification of the
industry, through the elimination of the in-
dependent exhibitor, would take place.
"The fact that a group of unorganized ex-
hibitors drawn from all parts of the coun-
try could, within twenty-four hours, agree
upon the maior unfair practices that were
affecting all, is significant when compared to
the failure of the splendidly organized and
prepared producers to bring in one major
practice that was aiTecting them and that,
when confronted with the statement of facts
on these major ills, they became so divided
as to end the conference by refusing to ap-
prove their own resolution.
"The change from the spirit of arrogant
obstinacy by the producers and of sarcastic
distrus.t by the exhibitors as shown on the
opening days of the conference to the get-
together policy that was displayed at the
final sessions, is a tribute to the genius, abil-
ity and fairness of the presiding Commis-
sioner. To us laymen, his chairmanship was
a mental treat."
Leominster House Burns
Leominster, Mass. — The Music
Hall, owned by Mrs. T. A. McAvoy,
was totally destroyed by fire at a
loss of $75,000. It is planned to re-
build the house.
1
I
ittJ
xsyr-es
new
a brand
type
Cj Not only with specials like " Beau Geste
"Underworld", "Chang" and "Way of All Flesh",
and stars like Harold Lloyd, Clara Bow, Dix, Emil
Jannings, Beery-Hatton and the rest, is Paramount
setting the business afire this fall. Paramount
short features have leaped into instant popularity !
Cj[ "Your short stuflF is distinctive and brilliantly
different", writes one enthusiastic exhibitor. "At
last Pm getting what I always wanted — Paramount
quality in the whole show".
^ oooi^v
A
^The Christie brothers are alive that it's a new world, demanding
nothing but the very best. No wonder big first run theatres like the
Paramount, Rivoli and Rialto, New York; Million Dollar, Los Angeles;
Metropolitan, Boston; Stanley Circuit premier houses; and others
t.n.t.m., are opening wide and handsome to Paramount-Christie
comedies. Did you ever before see letters like these from customers:
*"Have just screened three of the new
Paramount-Christies. Congratulations. Fine.
Much superior to any Christies ever seen be-
fore." Saxe Circuit, Milwaukee, Wis.
* "Billy Dooley in 'Row, Sailor,. Row' tore
the roof off the Capitol, Vancouver. Bobby
Vernon in 'Short Socks' equally wellreceived.
First runs all playing Paramount-Christies."
W. R. Marshall, Vancouver, B. C.
^ "I want to praise Paramount's two-reel
comedies thus far released. They are out-
standing. Very humorous, a laugh in every
move." Montgomery Enterprises, Inc.
Montgomery, Ala.
«; "We have played seven Paramount two- reel
comedies, two novelties and a half-dozen
cartoons. I feel I ought to make comment '«n
their excellent quality. Christie comedies
are far superior this year and nothing has
been spared in the way of money to get ex-
cellent casts, well dressed sets and sub-titling.
Rarely, if ever, have we received such en-
thusiastic comments from audiences on short
features. Such two-reel subjects are God-
sends." Lewis Sablosky, Stanley Co. of
America.'
fl "Paramount-Christie comedies, playing
first run here, are getting receptions that
prove their popularity beyond a doubt. Just
what the fans relish most." Capitol Theatre,
Winnipeg, Canada.
Join the happy family! Book Bobby
Vernon in "Short Socks,"' "Crazy to
Fly" and "Wedding Wows"; Billy
Dooley in "Row, Sailor, Row", "A
Moony Mariner" and "Easy Curves";
Jimmie Adams in "Dr. Quack", "Oh,
Mummy!" and "Ocean Blues"; Neal
Burns in "French Fried" and "Mad
Scrambles"; Jack Duflfy in '^Hot
Papa"; Anne Cornwall in "Scared
Pink" — to name but a few.
^tM^ ^^'i^s^
W^^^
I
^That droll lau<;h-niaker, Edward Everett Horton,
has eaught on big all over the country. No one like
him on the screen. He supplies a type of swift,
smooth, classy comedy that today's smart public
loves. Here are some typical comments:
"The Paramount-Horton comedy, 'No Publicity', has just
completed a three weeks' run at the Aldine Theatre, Phila-
delphia, which theatre, hy the way, has not run a two-reel
comedy in two seasons. Quality, excellent". Stanley Co. of
America.
* "'No Publicity' is fine — different from the usuul run of
comedies". Rialto Theatre, Atlanta, Ga.
^And not only "No Publicity"— but "Behind the Counter",
"Find the King", "Horse Shy", "Dad's Choice", and "Scram-
bled Weddings". Produced by Hollywood Productions.
^ Krazy Kat cartoons, from
the world-famous syndicated
newspaper feature, always
a high class screen short
reeler. "Exceptionally
funny this year," reports
Stanley Co. of America. 26 K.
K.'s on Paramount's 100%
Program. Produced by
Charles B. Mintz.
t; Cartoon antics of Ko-Ko the
Clown, Max and the other well-
known Inkwell Imps are
greeted with roars of delight
wherever screened. " Para-
mount'^ Inkwells are superior
to anytliing this i-artoon pro-
ducer ever turned out before,""
says Stanley Co.'s enthusiastic
report on Paramount's whole
short features line-up. Pro-
duced by Alfred Weiss.
fl^'It marks a new era in short features", said hard-boiled
Variety in reviewing Paramount's striking and beautiful
novelty, "The Elegy". "Congratulations on your novelty,
'A Short Tail.' Ran it over the Stanley Circuit and audi-
ences applauded it — very unusual for short feature", re-
ports Frank IJuhler, managing director. Different,
dramatic sems — Paramount novelties have alreadv made
a name for themselves and filled a gap. Besides the two
above, watch for "Fantasy", "Toddles", "Frenzy", "Adora-
tion". Produced by Charles B. Mintz. A mark of distinc-
tion for the theatre that shows them.
paramount
news
<| Paramount News has achieved its high ambition. An ambi-
tion to serve the industry with a greater news reel, operating
on entirely new lines. Organized on improved principles,
larger world-wide staff, swifter means of news gathering and
forwarding. Exhibitors marvel that a news reel could be so
good, are amazed at our record of scoops. But there's no
magic in it. Our system of operation produces scoops, exclu-
sive features, lightning fast production of world and local news automatically. No wonder our contracts have already reached
record figures. No wonder Paramount News has been the envy and despair of its rivals from the start! Read these comments:
^ "We didn't have to be sold Paramount News after
seeing the first issues. We asked for it. You are setting
a pace that the other news reels will find it hard to fol-
low. Emanuel Cohen has always produced a good news
reel; now that he has the backing of Paramount, Para-
mount News will always lead the field." Lago Vista
Enterprises, Kissiniere, Fla.
<: "Congratulations on Paramount News, which we have
used from the first issue. For the first time to my
knowledge, patrons paused to remark on the news reel
and especially the beautiful photography." H. W.
Robertson, Strand Theatre, Covington, Va.
Ci "Paramount News best ever shown on any screen
hero. Starts off snappy, new style ending fine." Union
City, Ind.
Ci "Paramount News will unquestionably lead the field
as it has always done with its features." Marcus Enter-
prises, Salt Lake City, Utah.
C "Paramount has accomplished the unbelievable by
furnishing from the start the finest news reel ever
given theatres. It combines with the vital news shots
specially arranged subjects that are tremendously in-
teresting". Spyros Skouras, St. Louis, Mo.
^ "You have achieved a splendid reputation already
with Paramount News. Keep it up and Paramount
News will lead the world". Frank L. Newman, Los
A ngeles.
C[ "Newspapers carried stories of exceptional service
from Paramount News. Any exhibitor appreciates such
service." Dent Theatres, Inc., El Paso, Tex.
"People astounded with speed with which Paramount
News puts news events on the screen. Boosting you as
one of our big features in newspapers and billboards."
Lincoln Theatre, Lincoln, Neb.
"Congratulations on Dixie baseball series scoop.
Game finished at 5 o'clock, shown on screen at 7."
Saenger Theatre, New Orleans.
Hundreds of other wires and letters testifying to
supremacy of Paramount News in handling not only
front page stuff but locals as well. A new and greater
news reel is on the iob!
•I Paramount short features— Christie comedies, Horton comedies. Paramount novelties, Krazy
Kat and Inkwell Imps cartoons. Paramount News— miles ahead of the field! Rounding out with
Paramount feature specials and star pictures the program that has lifted Paramount's supremacy
higher than ever before. The whole show in the modern manner. Features and short features
for a new world ! . ;, « ^a
e*
e«
?*
in a class by itself
I
&
Tuesday, October 18, 1927
f<^E22
DAILY
DAILY TIPS WHICH MEAN DOLLACS FOR SHOWMEN
"The Big Parade"
(M-G-M)
A flag-raising stunt was used. A
temporary flag pole was mounted on
top of the electric sign and four bu-
glers were secured from a local boys'
band. At noon, the buglers blew
"To the Colors" while two uniformed
ushers hoisted the flag to the top
of the pole where it flew during the
run of the picture. We spotted it
at night. The flag raising was car-
ried out each day during the run
minus the services of the buglers. —
C. Clare Woods, Colorado, Pueblo,
Colo.
"Callahans and Murphys"
(M-G-M)
.\n empty store window was
painted and streaked to represent a
broken glass, and on the inside was
placed a half brick. A large sign
behind the brick questioned the pass-
ersby, "Who threw the brick? Was
it a Callahan or a Murphy? The an-
swer will be at the Palace on Sun-
day." Several other windows were
secured and similar stunts were car-
ried out. — Ralph Noble, Palace, Mc-
Alester, Okla.
"Camille"
(First National)
"The Telegram" published a set of
seven stills of Miss Talmadge in dif-
ferent photoplays, together with the
portrait of her leading man in each.
Readers were asked to identify by
title the picture from which the still
was taken, and to give the name of
the leading man appearing in each
published still. One still a day was
published for seven days during the
run. In addition to regular prizes.
25 consolation prizes in the form of
tickets for the following attraction
were ofifered. — Hippodrome, Youngs-
town, Ohio.
"Captain Salvation"
(M-G-M)
Model ship contest was arranged
with the manual training summer
schools, and the models were display-
ed with stills from the picture in a
prominent window of the business
section. — Herbert Morgan, Anderson,
Louisville, Ky.
"The Cat and the Canary"
(Universal)
Leading newspapers were spotted
with spooky teasers. A crouching
black cat above the title of the pic-
ture and such weird captions as "Who
Was the Phantom Killer?", "Night-
mares in a World Unknown," and
"Midnight! Then Tilings Happen in
The Cat and the Canary' " spelled
mystery. Followed this with a co-op
page. The conditions of a prize con-
test, offering free tickets to the the-
ater, blazed across the top of the
page. In each ad a special question
concerning the product of the mer-
chant was asked and a picture of
one of the stars was shown. The
Halt Gift Nights
Chicago — On instructions
from the District Attorney's
office the police department is
actively enforcing the law pro-
hibiting games of chance. Many
local exhibitors have been
warned to discontinue Gift
Nights and events of a similar
nature involving drawing for
prizes.
contestants were to answer the ques-
tions, identify the stars and tell in 50
words which star they liked best and
why. It was announced that each
advertiser would carry a window dis-
play of large picures of the stars as
an aid in identifying them. — A. B.
Kraft, New Royal, Findlay, Ohid.
"The Great Mail Robbery"
(F B O)
Made a tie-up with the leading
merchants, their advertisements ap-
pearing in the theater's publication,
the "Savoy News," in a misspelled
word contest. Offered theater tick-
ets for the best answers. Covered the
city in a house to house canvass in
order to place a copy of "The News"
in each home. Newsboys also were
furnished copies of the theater pa-
per which had a streamer headline
"The Great Mail Robbery" The
newsboys shouted this as an "Ex-
tra" during the showing of picture.
Net results were: the merchants ob-
tained the advertising, the theater did
an excellent business, and the idea
paid for all the costs of printing and
distributing and prizes. A profit
was even made on the ads, although
this was not the intention. — L. .■\.
Chatham, Savoy, Shawnee, Okla.
"Tell It To the Marines"
(M-G-M)
Great stress was laid on a tie-up
with the marine recruiting offices
The officer in charge permitted use
if six of his one sheet boards. This
officer also visited six of the smaller
••djacent towns and arranged to bill
Tnd herald them for the picture. One
sheets, through his cooperation, were
hung in the po't offices of these
'owns. — Emery Hoober, Luna, Lo-
gansport, Ind.
Block Joins Fitzer
M. A. Block has been named as-
sistant sales manager of Fitzer Ser-
vice Corp., national distributors of
the Fitzer Star Talks, "vocal trail-
ers."
Students Operate Theater
Almira, W^ash. — A peculiar situ-
ation exists here with college stu-
dents of the senior class operating
the Gem. Professor H. A. Scarbor-
ough has been elected manager.
Chicago Suburb May Get
Films After Long Fight
(ilviKuf, 111. 1 he loii)4 IdukIh iiKli'.
for picture shows in this Cliicagi'
>ulnirb is apparently won with a ma-
jority favoring opening up of thea-
icrs according to responses to a
liostcard vote.
Responses show 445 were in favor
md 73 against. Three hundred and
fifty residents were also in favor of
Sunday shows, with 168 against. The
vote grew out of the application tc
erect a theater at Park and Vernon
.-\ves. The question will be taken
ip by the village board. At preseni
there is no ijicture theater betweeti
W'innctaka and Highland Park.
Mercy Adds Two More
Seattle — The Lois and Lyric own-
ed by Dr. H. N. Johnson, and the
Victory owned by C. M. Dunn, of
Toppenish, were purchased by Fred
Merc>-, who has added them to his
eastern Washington chain.
New Theater for Croton
Croton-on-Hudson, N. Y. — Plans
will soon be filed by Charles N.
Whinston & Bro., architects, for a
!?100,000 theater and store building.
The theater will seat 1,000.
Melba in Dallas Reopens
Dallas — Loew's Melba, after under-
going repairs from the fire damage
sustained last June, has reopened.
The theater was remodeled at a cost
of $100,000.
On Broadway
Astor — "The Student Prince"
Broadway — "Hula"
Cameo — "UnderwurlcJ"
Capitol — ".Spring Kcver"
Central — "Kc? .Miserable!"
Criterion — "Winga"
Colony — "The Irresistible Lover"
c^mbasay — "The Garden of Allah"
jaiety — "The King of Kings"
jlobe — "The I'atcnt Leather Kid"
Hippodrome — "The Racing Komeo"
Loew's New York — Monday, "The Way ol
All Flesh"; Tuesday, "What Price Love"
and "Shanghaied" ; Wednesday, "Seventh
Heaven"; Thursday, "The Life of Riley":
Friday, "Woman's Law" and "Swelled
Head"; Saturday, "Sally In Our Alley";
Sunday, "Red Raiders"
Mark Suand — "When A Man Loves"
Paramount — "Tell It to Sweeney"
Rialto — "Jesse James"
RivoU — "Firemen Save My Child"
Roxy— "East Side, West Side"
rimes Square — "Sunrise"
Warners — "The Jazz Singer"
55th St. Cinema — "Salome"
Brooklyn Mark Strand — "The America*
Beauty"
Cosco in Auto Mishap
Detroit — Joseph Cosco, theater
owner, narrowly escaped serious in-
jury when his automobile crashed
into a bridge over the Coldwater
River and plunged into the water.
He escaped with severe bruises.
Dorsey to Manage
Santa Maria. Cal. — Harry Dorsey,
owner of the Gaiety, will manage the
$250,000 house on South Broadway,
which Sol Lesser of the Principal
Theaters is building.
10,000 EXHIBITORS
Are Buying, Reading
and Roaring Over
Their Monthly Copies
BREVITY
The Play Boy of the Trade
Where It
Pays To
Advertise
A Barrist-Goodwin Publication
10
z^H
DAILV
Tuesday, October 18, 1927
The
1928 Film
Year Book
Out
In January
WiUBe
Bigger and Better
Than Ever
About the 1927 Film Year Book
They Said:
The Year Book always fills a definite place in the
motion picture industry.
R. H. COCHRANE,
Vice-President,
Universal Pictures
It should prove a very useful volume to me during
the year.
ARTHUR W. KELLY,
Vice-President,
United Artists Corporation
The Year Book is certainly a wonderful piece of
work.
HARRY BUXBAUM,
Fox Film Corporation
M
v«:=^.^
And Thafs That
Protest Halts Drive on
Lotteries at New Orleans
New Orleans — While the district
attorney's office has issued no state-
ment regarding protest of local ex-
hibitors over the recent rigid en-
forcement of the Louisiana lottery
laws, the action of R. J. Brunet, own-
er and operator of the Harlequin
(suburban-independent) in protesting
to Mayor O'Keefe has had an appar-
ent effect.
Mr. Brunet was the first victim two
weeks ago of the decision to rigidly
enforce Act 280 of 1914, relative tc
operating lotteries. Brunet was
charged with issuing stubs to pa-
trons and then awarding prizes to
holders of winning coupons.
A number of local independent sub-
urban exhibitors backed Brunet in I '^^th picture in his five years in
his appeal to the mayor. They stated Hollywood. He is now playing the
part of a Cossack
By PHIL it. DALY
A SILVER membership card has
been presented to Director Wil-
iam K. Howard by the Motion Pic-
ture Salesmen, the local go-get-'em
boys' organization. Not long ago
Bill made them one of the niftiest
5ales talks that any sales organiza-
tion ever listened to. His tips increased
their sales batting average so materi-
illy that the silver membership card
was unanimously voted. W. K. H.
used to sell films once. That's the
reason he knows how to make 'em.
Harry Woods is celebrating his
that the custom of givmg prizes,
especially at the Saturday and Sun-
day night shows, was long establish-
ed in New Orleans, and that its dis-
continuance would reduce their busi-
ness materially. Mayor O'Keefe's an-
swer was that he could not go be-
yond the ruling of the district attor-
ney. But since the protest no further
efforts have been made by either the
district attorney's office or the police
to enforce the law as it relates to
the issuing of coupons for prizes in
theaters.
The houses, grouped as the New
Orleans Suburban Theaters and un-
der management of E. J. Myrick,
have taken no action in the matter,
as none of these houses issue coupons
to their patrons for prizes.
in "The Red
Riders of Canada." In about twenty
^lears or so he expects to play Rip
Van Winkle without a makeup.
Victor McLaglen will soon start
'w "A Girl In Every Port." As Vic
was once a sailor, just watch him
handle those gal's with gobbish
gallantry.
"Two Arabian Nights" at Paramount
"Two Arabian Nights," United Ar-
tists film, has been booked into the
Paramount. It is one of the few
pictures other than Paramount to
play the house.
Fox Plans Second Annual Ball
The second annual Fox ball is
scheduled for Feb. 25 in the grand
ballroom of the Hotel Roosevelt. A
minstrel show will be directed by
"Bunny" Weldon with 100 Foxites in
the cast; the second issue of the bur-
lesque news reel prepared by Tru-
man Talley, and a lineup of profes-
sional talent. Tickets will be sold to
the public through the ticket agencies
and at Fox theaters.
Bernstein Opening House
Richmond, Va. — The Mosque,
which is to play films and stage at-
tractions, will be opened Oct. 28,
when Madame Shumann-Heink will
appear in the $1,000,000 structure.
The Roxy plan for having orchestra
playing both on the stage and in the
pit has been adopted, according to
Harry Bernstein, former manager of
the Wilmer & Vincent interests in
Virginia, who is president of the
Mosque Amusements.
Ves, sir, they sure hand 'em out
hot and heavy in "The Palace Re-
view," house organ of the Palace,
Hamilton, O. Here are a few more
choice bits.
The woman who does housework
at $12 per week is a domestic; the
one who does it for nothing is a wife.
A detour is the roughest distance
between two points.
A woman may be taken for grant-
ed, but she never goes without say-
ing.
Setting up exercises come over the
radio. They used to come over the
bar.
Then again, some people exercise
about everything but discretion.
We believe in clubs for women —
after kindness fails.
It isn't so lonesome for a young
girl to marry an old man. She can
sit home at night and listen to his
arteries harden.
Manitowoc Theater Broadcasting
Manitowoc, Wis.— Francis Kadow,
manager of the Mikado, is or-erating
the broadcasting station WOMT in
connection with his theater and is
planning to broadcast the Hallowe'en
celebration which the city is going
to put on.
We were delighted to lea7~n that
the First National salesmen had a
Grecian S engraved on the set of
silver they presented to Charley
Steele, supervisor of exchanges. We
once hocked a watch with a Grecian
S at a good price by telling the
pawnbroker it was the coat-of-arms
of the Stvedish royal family. Here's
a good tip for Charley if he ever
needs quick coin.
"Lynch Nye." No. This isn't an-
other string-'em-up drama. Merely
the simple announcement of the forth-
coming marriage of Helen Lynch.
Wampas star in 1923, and Carroll
Nye, screen actor. The wedding bells
are all set to synchronize with the
Christmas chimes.
No less than twelve leather-push-
ers appear in the free-for-all fiaht in
the FBO picture "Coney Island."
And we iivderstand a lot of zaneyi
paid big dough to see just two fight-
ers spar at that Chicago affair.
THE
Tuesday, October 18, 1927
■^Hk
DAILV
rr
11
WEST COAST BY TELEGRAPH
12 Pictures in Work at Fox Studios
EFFICIENCY IS WATCHWORD AT STUDIOS-NO CHANGE AT GRAUMAN'S
CHINESE -LYON TO MAKE ONE FOR U. A.-OTHER HOLLYWOOD NEWS
SH[EnAN RtTURN SPURS
PHODucTioN mma
Twelve pictures are being con-
centrated upon at the Fox studios,
which have taken on renewed activity
following return from Europe of
Winfield R. Sheehan. These dozen
films either are in production or in
the cutting room.
Two films just finished are John
Ford's "Grandma Bernle Learns Her
Letters," and "Wolf Fangs," direct-
ed by Lew Seiler.
Ford has been at work for months
with a cast including June Collyer.
James Hall, Francix X. Bushman, Jr.,
Margaret Mann, Ruth Mix and
Charles Morton. "Wolf Fangs"
which features the dog, "Thunder,"
was written by Elizabeth Pickett.
Seton Miller, Charles Morton, Caryl
Lincoln, James Gordon and Frank
Rice are in the cast.
Two undertakings engaging Sheehan's at-
tention are "The Four Devils," F. VV. Mur-
nau's second assignment for Fox. and "The
Cockeyed World," a sequel to "What Price
Glory," which Laurence Stallings and Max-
well Anderson will write.
Victor McLaglen, Edmund Loew, Dolore-
Del Rio, Phyllis Haver, Ted McNamara and
Sammy Cohen, among others, will be in the
sequel which Raoul Walsh is expected to
direct.
Berthold Viertal and Cary Mayer are do-
ing the scenario of Murnau's picture, sched-
uled to get under way in December.
"Lady Cristilinda," now being filmed brings
together the star trio of "7th Heaven." Janet
Gaynor is starred, with Charles Farrell as
leading man. Frank Borzage is directing.
Ludwig Berger, German director soon will
be in Hollywood to make "The Dollar Prin-
cess."
Victor McLaglen has begun work on "A
Girl in Every Port."
"Balaoo," is getting along in production
as is "Come to My House," in which Olive
Borden is featured. Madge Bellamy is bu y
in "Free and Easy," and Tom Mix is mak-
ing "Wildcat Law."
Thelma Todd Re-signed
Paramount has placed Thelma
Todd under a new contract.
Doris Hill Signed Again
Doris Hill has signed a new con-
tract with Paramount. It covers a
long period of time. First role under
the agreement is "Tillie's Punctured
Romance" which Eddie Sutherland
will direct for the Christies.
"The Patriot" Now
Following "The General", Emil
Jannings will appear in "The Pa-
triot". This is the story for which
preparations have been under way
as the "The Patriarch".
Twenty Years After
A certain foreign actor was
imported by a large producing
company. He was given roles
which he (and the public)
thought unsuited for himself
He knew little English and
voiced his opinions through an
interpreter. These were given
little or no consideration.
He was in fact a very good
actor. One evening while en-
tertaining some friends who
were telling him that he wasn't
getting exactly a square deal, he
made up his mind to leave im-
mediately for Paris. That nighf
he took the night train to New
York and made a boat leaving
immediately. Hollywood woke
up weeks after and found him
gone.
Ben Lyon to do One for
U. A.; May Sign Contract
Co-starring with Greba Nissen,
Ben Lyon will make one picture for
United Artists. It is "Hell's Angel"
and will be directed by Luther Reed.
Howard Hughes will produce.
Local papers intimate that Lyon,
now under contract to First National,
may sign a long-term contract with
United.
Holmes Busy
Stuart Holmes, now playing a lead
in "Beware of Married Men," has
been secured by Universal for a role
in "The Man Who Laughs" in which
Conrad Veidt will stai.
New Story for Leatrice Joy
Lenore J. Cofifee, while en route
to Honolulu, will write a new story
for Leatrice Joy. This will follow
"The Blue Danube." current Joy ve-
hicle.
Bancroft in "Honky Tonk"
"Honky Tonk" is George Bancroft's
next for Paramount. Work starts
next week.
Rajrmaker Joins Lasky
Herman C. Ra-"maker has signed
with Paramount to direct. First pic-
ture will be "Under the Tonto Rim",
a Zane Grey story. Richard Arlen
and Marv Brian will be featured.
Holtz Signs for Long Term
Tenen Holtz has been sitrncd to a
long-term contract by M-G-M.
Efficiency Is the Cry
on Hollywood Lots Today
I'fliciency is the watchword of
many units that go on long-location
trips. One of the best equipped out-
fits is the Fred Thomson unit, which
has all its conveyances motorized.
Thomson's horse, "Silver King," has
its own vehicle, while trucks carry
the "props," cameras, lighting equip-
ment. The unit also has its own
machine shop and camping equip-
ment. Drinking water is carried on
desert trips.
In the making of "Jesse James,"
the unit traveled through mountain-
ous country for 500 miles without a
mishap.
No Change at Chinese
Under U. A. Banner
The transfer of the West Coast
Theaters interest in Grauman's Chi-
nese to United Artists will have no
effect on the operation or manage-
ment of the theater.
Sid Grauman holds a long-term
contract as managing director of the
house which opened in May. United
now has a controlling interest.
Nov. 2 is date set by Sid Grau-
man for opening of "The Gaucho,"
starring Douglas Fairbanks.
Trophy for Champion Cowgirl
A $10,000 trophy will be awarded
by M-G-M to the champion cowgirl
at the World Series Rodeo to be held
at Madison Square Garden which will
run from Oct. 25 to Nov. 2.
Columbia Buys "The Hero"
Columbia has purchased Albert
Payson Terhune's story, "The Hero,"
from M-G-M.
Arnold Kent Returns
Arnold Kent has returned from a
trip to Italy.
To Cast "Roulette"
Casting is to start soon on "Rou-
lette," Fannie Hurst story purchased
by First National. Three stellar
players are to appear in the pro-
duction.
Wood to Direct Shearer
Sam Wood will direct Norma
Shearer in her next starring picture,
M-G-M announces. This film, the
first since her marriage, will present
Miss Shearer in the role of a travel-
ing saleswoman. No title has yet
been selected for the story, an orig-
inal by A. P. Younger.
A Little
from **Lots
By RALPH WILK
Hollywood
PEARL KEATING is keepmg
busy. She is writing an original,
"Sugar Mama" for Laura La Plante
and has also finished the adaptations
and continuity for "Devil-May-Care,"
which will star Bebe Daniels.
Our Passing Show: Arthur Guy
« « *
Empey motoring on the Tec-Art lot;
Florence Vidor, Norma Talmxidge,
Lois Moran, B. P. Schulberg, Mar-
shall Neilan, Kathlyn Williams,
Jetta Goudal, Sally Rand, Mrs. Greg-
ory La Cava, Paul Sloane, Bob
Vignola, Hugh Trevor, Charles By-
er, Julian Moss, Sidney R. Buch-
man, Harry Fretd at the opera.
« « *
The saxophonist we men-
tioned t'other day has not been
murdered as yet. His music
continues to cross the street
and bother high-salaried sce-
narists.
« « •
Al Cooke, the comedian, did not
miss any interesting sights. He se-
cured a rare view of the Coliseum
in the moonlight, although he al-
most broke his neck in doing so. He
also swam in the Adriatic ocean and
climbed in the leaning tower of
Pisa. Al also flew from London to
Paris. He did a lot of stunts that
his partner. Kit Guard, farmer
stunt man, would have liked to do.
Walter Keller is on the job.
He has joined the art depart-
ment at First National and is
working with Bob Haas on
Bob Kane's production,
"French Dressing."
♦ * *
John Storte and A. H. Halprin,
Fox scenarists, have been associates
since the age of nine. They at-
tended school together and also
taught in the same New York school.
* ♦ *
By the way, "A. H." has
been congratulating John, be-
cause the latter has become a
father. The baby's name is
David.
« * *
Ernie Haller is back to his first
love — California. He started here
years ago as a Biograph camera-
man, and is now at First National,
photographing "French Dressing."
Complete Coverage on Hollywood By Wire daily in Film Daily
iH
^
0^
'ot-l
Fox hiLM Corporation
H^O OFFICE WEST SSTH STREET. NEW YORK
TTLK^nONC COLUMSUS 3320 CABLE ADDRESS FOXrikM-NEW YORK
WILLIAM FOX
presents ^ C"\^^^^'^
^^VERY CONFIDENTIAL" X:!^^tf
with
MADGE BELLAMY
Patrick Michael Cunning -. Mary Duncan
Slory by James K. McGuinness
JAMES TUNUNG PRODUCTION
flHEiPi^j^THE
:Sf<> NEWSPAPER
oypiLMDOM
ALL THE NEWS
ALL THE TIME
VOL. XLII No. 16
Wednesday, October 19, 1927
Price 5 Cents
Economy?
DANGER lurks in the offing.
Economies in production
are sane. Trimming over-
head is directly in line with the
widespread desire today of set-
ting the industry's house in or-
der.
But we presume producers
appreciate that there must be no
sacrifice of quality. Saving dol-
lars at the expense of potential
thousands does not constitute a
sound business practice. It is
here that the safety valve must
be applied.
Savings
A halt in the money-spending orgy
had to come. Producers grabbed
themselves by the scruff of the neck
and began to slash. Shooting sched-
ules have been trimmed. Budgets
lopped off. More results from those
who turn out product were insisted
upon. And, moreover, secured. The
result? Cost sheets from coast stu-
dios show savings. Home offices in
New York are impressed. Bankers
downtown are placated. On the sur-
face, at least, the results warrant the
effort.
If, however, quality of future re-
leases is impaired through indiscr'm-
inate overhead conservation what has
been gained? Earnings statements
won't reflect it for a year or eighteen
months. The economy wave, intel-
ligently handled, will make a con-
structive move. By intelligently
handled, we refer to maintenance of
present standards. If the producers
muff it, 1929 will hear another hue
and cry, the business will be back at
the starting point and the reorgani-
zation processes will begin all over
again.
Loud and Long
The famous Pathe rooster takes
possession of Broadway the week of
Oct. 29. Eight theaters — count 'em
— Pathe-De Mille features that week.
Almost everywhere you may go
you'll find the rooster crowing. The
Roxy, Paramount, Strand. Colony,
Broadway, Gaiety, Hippodrome and
Cameo are in the line-up. Hoora.\ s
on that score.
Likewise this. Forty years ago.
E. F. Albee first saw his name on a
theater front. A long span of time,
replete with progress and achieve-
ment. Albee can't help but get a
kick out of it.
KANN
Block Booking Issue to be Carried
to Supreme Court by Distributors
Further Outrag
Peace in
Minneapolis — What seemed like
peace clouds presaging the end of
the strike in Twin City theaters, have
developed into war clouds because of
alleged underhand tactics of the
strikers and the strike now is in its
fifth week with no settlement in sight.
William F. Canavan, head of the
International Alliance of Theatrical
Stage Employes and M. P. Machine
Operators, is due here today, in re-
es Balking Any
Twin City Strike
spouse to appeals of strikers for aid
from the international, and immedi-
ately will undertake to bring the the-
atermen and strikers together.
Theater owners met yesterday to
reiterate their stand on the three
year contract offered the stagehands,
which continues the same scale and
working conditions as last year. Re-
fusal of the theaters to grant a one-
(Contiiiucd on I'acic 7)
8 SIMULTANKUS B'WAY
RONS IS PATHE RECORD
Eight Pathe-De Mille pictures will
be placing simultaneously on Broad-
way during the week of Oct. 29, in
what is claimed as a new all-time rec-
ord for any one company. The
"Pathe Week" booking was com-
pleted by Phil Reisman. general sales
manager of Pathe.
in order to make the observance
a "Pathe Week" in the full sense of
the word, the eight theaters concern-
ed arc booking in Pathe Comedies,
{Continued on Pape 7)
Conspiracy Charged in
N. D. Fight Film Case
Minneapolis — William Bannister is
under arrest charged with conspiracy
with the bringing of the Tunney-
Dempsey pictures into North Dakota.
Meanwhile. Federal agents have seiz-
ed a print showing at Sam Cornish's
Princess, Siou.x Falls, S. D. Cornish
is seeking an injunction to restrain
the government from interfering with
the run.
St. Louis Benefit Show
Called Off; Aid Unneeded
St. Louis — Benefit show which was
to have been given in the St. Louis
Coliseum Friday, Oct. 21, under joint
auspices of the St. Louis Theater
Managers Ass'n, the M. P. T. O. of
(.Continued on Page 7)
CONIRACTREVISIONGtTS
UNDERWAY IN JANUARY
First meeting of the joint commit-
tee of three distribu>'ors and three
unaffiliated exhibitors to draft pro-
posed changes in the contract and
ari)itration system, is to be held in
January. Three affiliated exhibitors,
without voting power, meet with the
committee.
.\t that time, the arbitration com-
mittee of si.x, selected at the recent
1 rade Practice Conference, will begin
functioning as a continuing commit-
(Coittinued on Page 8)
"Uncle Tom" Not Due on
Broadway Until November
"Uncle Tom's Cabin" will not open
at the Central until late in November.
Final editing is now under way at
I'niversal City l)y Harry Pollard, its
director. In case he completes it in
time before Carl Laemmle starts for
California, it will be shipped l-'ast
without delay. Otherwise it will
await Laemmle's arrival on the
Coast. In this event the print will
not reach New York until the middle
of November.
Business Prospects Better
Than Ever, Coolidge Says
ll-ashin,,lon Bureau of THE IILM DAILY
Washington — Business conditions
are improving constantly and the
prospect is better for continued pros-
perity than it ever has been, Presi-
(Continued on Page 7)
Concessions Were Made
with Court Action on
Edict in Mind
Legality of block booking as a fair
or unfair trade practice, is a matter
which the United States Supreme
Court will be called upon to decide,
in event the Federal Trade Commis-
sion carries its cease and desist order
against Paramount.
This has been made a practical cer-
tainty by the atcitude assumed by
distributors toward block booking.
This was expressed many times dur-
ing the Trade Practice Conference,
and is emphasized in the fact that
distributors, in making their conces-
sions, did so with the understanding
that they were to sacrifice no legal
rights in the matter.
Indeed, in announcement of the
concessions agreed to by distribu-
tors, it was stated that the agreement
subscribed to was nt ; to constitute
a list of trade practices but rather in-
iContinued on Page 8)
Admission Tax Repeal is
Predicted by Sen. Smoot
Washington Bureau of THE FILM DAILY
Washington —Elimination of all ad-
mission taxes as i)art of the admini-
stration's program to cut taxes $3;)().-
()()0,00() to $350,000,00(J, is forecast by
Sen. Reed Smoot, chairman of t!x-
finance committee.
Row Over Tickets
Detroit — Continued efforts
are being made to break up the
state exhibitor unit's agreement
with the Automatic Ticket Reg-
ister Corp., H. M. Richey, ex-
hibitors' business manager
charges. Richey attacks a
statement by D. H. Finke of
the Midwest Ticket and Supply
Co., which advertised tickets at
$12 per 100.000 if the order
was placed through the asso-
ciation. The organization, says
Richey, has no agreement with
Finke or the Midwest Firm.
Through a deal with Auto-
matic, Richey has obtained low
rates on tickets. This has
caused a price cutting war in
the state.
»<•' *l «
2
Vtl XLII No. 16 Wednesday. OctDber 19, 1927 Price S Cents
JIHN W. ALICOATE
Publisher
Published daily except Saturday and holidays
at 1650 Broadway. New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Pul.lisher; Maurice D. Kann, Vice President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as-
second class matter May 21, 1918, at the
post-office at New York N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York.
$10.00 one year; 6 months, $5.00; 3 months.
$3.00. Foreign. $15.00. Subscribers should
remit with order. Address all communica
lions to THE FILM DAILY, 1650 Broad
way, New York, N. Y. Phone Circle 4736
4737 47384739. Cable address: Filmday.
New York. Hollywood, California — Harve>
E. Gausman, Ambassador Hotel: 'Phone.
Drexel 7000 and Washington 9794. London —
Ernest VV. Fredman, The Film Renter, 58
Gieat Marlborough St., London. W. L Ber
tin — Lichtbildbuebne, Friedrichstrasse, 225.
Financial
All eyes were turned to Pathe "A," which
turned over 15,600 shares at a byi poi t
rise. Just a mere handful of sales marked
the rest of the market.
Sale*
High
Low
Close
*tAm. Seat. Vtc.
■ • • ■
• * • ■
47
*tAm. Seat. Pfd..
> • ■ .
....
48
*Balaban & Katz.
• . • •
• . * •
607^
♦Bal. & Katz Vtc
> > > >
, ,
73 "4
Eastman Kodak .
166
16444
1647^
*tFilm Inspection
....
5
♦First Nat'l Pfd..
100
Fox Film "A"...
697^
69
69 7^
*tFox Theaters "A'
....
19 '4
* Intern'! Project. .
....
10
Loew's, Inc
sm
58
597/,
ttLoew's, 6s 41ww
106!^
106%
106^
tt Loew's, 6s41x-war
100 !4
100
100
*MGM Pfd. ...
25
M. P. Cap. Corp
7^
7 '4
7-4
Pathe Exchange. . .
6
5
6
tPathe Exch. "A'
27.%
23-4
26K
ttPathe Exch. 7s37 925^
9?
9^54
Paramount FP . .
1081^
107
]nRi4
-Paramount Pfd.
. • . •
■ • • >
UOfi
itPar.Bway.5/2s51
101-4
101
1U1/-4
**Roxy "A" ....
35
33
*'*Roxy Units . . .
38
35
**Roxy Common .
10
8
Skouras Bros. . . .
40
40
40
Stan. Co. of Am.
61^
607^
61 '4
4M
tTrans-Lux Screen.
AH
4
*tUniv. Pictures. . .
....
30
*Univ. Pict. Pfd..
9m
•tWarner Bros. ..
16
Warner Bros. "A".
26
25
26
1,100
1,400
3,300
5
10
'ioo
2,550
15,600
8
4,200
• • • •
16
1.000
700
•Last Prices Quoted •*Bid and Asked (Over
the Counter)
tCurb Market ttBond Market
NOTE: Balaban & Katz is listed on the
Chicago Board; Skouras on the St. Lo«i.s
Stock Exchatige and Stanley in Philadelphia.
When you think of
INSURANCE
you are thinking of
S T E B B I N S
Specialiata in Motion Picture
and Theatrical insurance for
the past twenty yeara
Arthur W. Stebbins & Co., Inc.
1540 Broadway N. Y. C.
Bryant 3040
THE
■^tk
DAILY
Vvednesday, (Jet. 19. ly/i/
<
"ReEardless of the
size of your
house or town, cir-
cus heralds carry
great weight as bus-
iness builders. Get
the merchants in
your community to
advertise on your
heralds, and this will
defray printing costs
and permit you to
use more of these
surefire seat-sellers."
Pittsburgh Film Board Elects
Pittsburgh — Annual election of of-
ficers for the Board of Trade resulted
in the following selections: Joseph
Kaliski (Educational) reelected as
president; Carlos (United Artists)
vice-president; James H. Alexander
(Columbia) reelected treasurer, with
Claire Foley secretary.
Allvine to Coast for Fox
Glendon Allvine, now at the Col-
ony, has resigned to joined the Fox
organization. He leaves Saturday for
Hollywood on an assignment from
Winfield R. Sheehan.
Laughlin Staging Gilda Gray Act
Jack Laughlin has been engaged
by Samuel Goldwyn to stage and di-
rect a prologue for Gilda Gray's per-
sonal appearance tour with "The
Devil Dancer." A company of 125
will appear in the prologue. Willy
Pogany is designing the scenery.
Gilda will open at the Million Dollar,
Los Angeles in two weeks.
Stapleton Concludes Sales Meet
John Stapleton, manager of distri-
bution for Sentry Safety Control, is
in New York following a sales meet-
ing at the Buffalo office of National
Theater Supply Co. Contracts have
been closed for installation of the de-
vice in the Wilmer & Vincent and
Equity Theater circuits.
Roxy to Have Jazz Band
The Roxy will install a permanent
jazz band. Director Meyer Davis
now is selecting the musicians. Chas.
Previn will be the leader.
Pacific Lodge Celebrating
Pacific Lodge, the largest masonic
order of Manhattan, is to celebrate
its 75th anniversary Oct. 22 at the
Astor. Many film celebrities are
members.
lllujtrati^ for M|gazine5 ^Tltle??^
Animated Lsaderj & Trailer 5. ^
Teclmical, Indu5triaU Educational
Animation. PA'A' DAHME^T
Trit]a<iA^^ ■ CXPtRT PMOTOORAPHV
11LIC05— ^ I45WEST45 5T NVriTY •
yiO. 145 WEST 4-5 5T, N.Y.CITY
' ^ TEL, BRYANT C/gi
Lewis Paramount Assist-
ant Advertising Manager
Ciittord Lewis, for the last two
years connected with the PuuUx ad-
vertising Stan, has succeeded Freu
Katn as assisiaiit advertising manager
ot Pai amount. Rath resigned to ue-
vote all Ins time to writing piays ana
scenarios.
Starting in the industry as a ticket
taker in nis home town of Anderson,
Ind., Lewis rose to managing direc-
tor, resigning to join the navy. Attei
the war he was successively a man-
ager of a Danville, ill., house ana
connected with the Paramount ex-
ploitation force at Indianapolis anu
later New Yoik. Following this, he
was connected with the Mark Strand
circuit at Syracuse.
75 Theaters in Prague
Washington Bureau of THE FILM DAILY
Washington — There are at present
75 permanent and six summer the-
aters at Prague, Czechoslovakia, says
a report to the Dept. of Commerce,
with total seating capacity of 4U,227.
Daily attendance totals 120,000 and
160,000 on bundays, or 20 per cent
of the city's population. American
pictures comprised 50 per cent of the
total shown in Czechoslovakia during
1926.
Pommer Here; Sailing
Erich Pommer, just in from the
Coast, is at the Biltmore prior. to his
sailing for Berlin the end of the
week. Pommer has just concluded
associations with Paramount and M-
G-M as supervisor. For the former
he made "Hotel Imperial" and
"Barbed Wire" and for M-G-M, "Af-
ter Midnight" and "Mockery."
Schenck and Hawley Elected
Nicholas M. Schenck (M-G-M) to
replace the late Marcus Loew, and
Clifford Hawley (F.N.) replacing
Richard A. Rowland, were elected to
the board of directors of the Hays
organization yesterday. At the meet-
ing, a resolution of regret over death
of Sam Warner was passed.
EDITOR CUTTER
DIRECTOR
Elmer J. McGovern
Bry. 9400
110 W.
48th St.
New York
'WE NEVER DISAPPOINT'
PROMIOWFIIK
O INCORPORATED
220 WEST 42^-° STREET
NEW YORK
PHONE-CHICKERINC 2937
ALLAN A.LOWNES. CEN.MCR.
ARt
ON T«E, ^
J0I3
COMIU
COMINC
soon
^^•^^3
^:#
nERE I am again this year
with another CHRIST^
MAS SPECIAL to bring in sure^
fire money! But not only a
Christmas Special — they all tell
me IT^S THE BIGGEST AND
BEST SNOOKUMS COMEDY
EVER MADE! The Stern Broth-
ers spent their heads off on this
one— it's got class, crowds, laughs,
roars! FIRSTRUNS GETBUSY!
Some First Run in every zone is
going to clean up in the Holiday
Season with this money special.
Prints in the exchanges now for
you to see; official release date
Dec. nth. STEP LIVELY!
SNOOKUMS
the biggest little star in the industry in
George McManus^ "THE NEWLY-
WEDS AND THEIR BABY"— twelve
Z-reel Junior Jewel Comedies.
STERN BROTHERS
Productions
OL Stern 'Brothers Universal Special Comedy"^
THE
■a^m
DAILV
Wednesday, Oct. 19, 1927
i
WIRED BRIEFS FROM LOS ANGELES
Independent Studio to House 36 Units
ACADEMY ELECTION OCT. 22— WESCO SIGNS COAST RADIO HOOK-UP—
"U" STUDIOS BUSY— NEW SHORT REEL FIRM- OTHER WIRED COAST NEWS
i
WORK TO START SOON
ON NEW BURBANK PLANT
Preparations are being made for
the start of construction on what is
designed to be the Coast"s largest
independent studios, located at Bur-
bank at Victory Blvd. and Hollywood
Way. The plant is to cost $1,000,000
and cover 30 acres. It will be of
Spanish design with an 80 foot tower
in which will be placed a beacon
light.
The main administration building
is to accommodate 36 production
units, 14 of which already have con-
tracted for space. Among these is
Producers Releasing .A.Uiance, pro-
duction and distribution company re-
cently formed here to distribute di-
rect from Hollywood.
Wesco Signs for Coast
Radio Station Hook-up
Wesco has signed with the Pa-
cific Broadcasting Assn. stations at
San Francisco, Seattle, Portland,
Spokane and probably Los Angeles,
for a hook-up to advertise its theaters
and shows.
Headquarters will be at Loew's
Warfneld, San Francisco, and Wes-
co will supply a new service twice
daily. Fanchon & Marco stars will
go on the air once a week.
Hornblow in Charge
of Goldwyn Studio
Arthur Hornblow, Jr., has been
appointed general production execu-
tive for Samuel Goldwyn for two
years. Following the closing of
"The Captive," which Hornblow
adapted, he entered Goldwyn's em-
ploy for six months. He will have
complete charge of production under
Goldwyn's direction.
New Coast Fan Weekly
Louis P. Kramer and Harry Heus-
tis are to publish a fan magazine for
patrons of Wesco houses. It will be
known as "West Coast Amusement
News," and will be published weekly.
Kramer formerly published the Lub-
liner & Trinz chain's house organ in
Chicago.
"U" Extends Brown's Contract
Universal has extended contract of
Melville Brown for another year.
Academy Electing
Annual election of officers of
the Academy of M. P. Arts and
Sciences is to be held at the
meeting and dinner Oct. 22 at
the Roosevelt Hotel.
New Company Formed to
Produce "Featurettes"
Unique Screen Arts Prods, has
been formed to produce featurettes.
comprising one and two reel com-
edies, each featuring at least one
well known star. Production is ex-
pected to start Jan. 1 at the Califor-
nia studios with first release ready
by Feb. 1.
The first of the series is by Virgil
M. Gerrard with Raymond Carlyle
supervising director. The program
calls for two releases a month. In
addition, the company intends to
make one feature-length picture dur-
ing the new season.
Sam Taylor Soon to Make
Known His Future Plans
Sam Taylor, who recently complet-
ed direction of Mary Pickford in "My
Best Girl,' 'has returned from a va-
cation at Del Monte and says he soon
will make known his future plans.
Tiffany Signs Raboch
Bringing Directors to 6
Alfred Raboch, director, has been
signed by Tiffany increasing its di-
rectorial staff to six. Phil Rosen,
George Archainbaud, Marcel De-
Sano, King Baggot and Louis J.
Gasnier were recently put under con-
tract.
May McAvoy in "Little Snob"
May McAvoy is to star in "The
Little Snob," which Edward T.
Lowe, Jr., adapted from a scenario
by Robert Lloyd. John Adolfi will
direct.
Behn Writing Continuity
Harry Behn is to write the con-
tinuity of "Hell's Angel," which Lu-
ther Reed is directing for United
Artists release with Greta Nissen and
Ben Lyon co-featured.
Morgan on Roach Lot
Gene Morgan has started work u))-
on his first role under his new lon«
term contract with Hal Roach oppo-
site Martha Sleeper in Max David-
son's next comedv for M-G-M.
8 DIRECTORS PREPARE
NEW EILMS TOR "U"
Eight directors are preparing new
productions at Universal City. Di-
rectors and pictures are: Robert
Lord, "Thoroughbreds;" Edward
Laennnle, "Fallen Angels;" Ernst
Laemmle, "The Sin Ye Do;" George
Melford, "The Freedom of the
Press;" Fred Newmeyer, "The
Worm Turns;" Millard Webb, "Hon-
eymoon Flats;" William Wyler, "Has
.-Xnybody Here Seen Kelly?" and a
William Seiter production not yet
titled.
"U" Buys Original to
Make College Feature
Having completed two series of
ten two reelers under the general title
of "The Collegians," Universal has
purchased an original college story
called "Young Blood," for produc-
tion as a feature. George Lewis will
be starred in this story written bv
F. W. Rath.
Renee Adoree, Gilbert
to Team in "Cossack"
Renee Adoree is to play opposite
John Gilbert in M-G-M's "The Cos-
sack," which George Hill will direct.
Ernest Torrence already has been
cast for the picture.
Goldwyn Hits Censorship
-Menacing aspects of censorship
were emphasized at the meeting Mon-
day of the Catholic M. P. Guild of
America, by Samuel Goldwyn. Rod
La Rocque presided with Vilma
Bankv as hostess.
Kirkland to Make Bray Feature
David Kirkland has been signed to
direct a feature for J. R. Bray at the
Metropolitan studios for Pathe re-
lease.
Russell Cast Chosen
.Supporting William Russell in
"Womanwise" for Fox are June
Collyer. Walter Pidgeon, Duke Ka-
hananioku, Sojin and Ernest Shields.
Albert Ray is directing.
Marian Douglas Completes Role
Marian Douglas, formerly Ena
Gregory, has finished in "The Cara-
van Trail" opposite Ken Maynard
and returns to "The Shepherd of the
Hills" unit.
A Little
from "Lots"
,By RALPH WILK
Hollywood
ll/f ARIE HALVEY, whose first ed-
■''" iting job was a very important
assignment, that of cutting "Sorrell
and Son," has returned from a trip
to New York. Marie's work attract-
ed much favorable attention at
United Artists' studio. S'he started
with Herbert Brenon as a a 'script
girl and is still on his stafif.
* it^ *
Charley Rogers is very ver-
satile, to say the least. He
plays the saxophone, first base
and important parts in Para-
mount pictures. Charley re-
cently joined the "Overhead"
team, in the Paramount
league.
* * *
Six years ago, Howard Emmett
Rogers wrote "Wooden Dollars,"
with a male star in mind. Four
months ago, he changed the story
so that it would fit a female star
and he had no trouble in selling it
to Paramount for Bebe Daniels.
Howard is now at work on an orig-
inal for Harold Lloyd.
* * *
"My Best Girl," Mary Pick-
ford's picture, is expected to be
the opening attraction at Los
Angeles' new United Artists'
theater.
* * *
Leonard Smith, former New York
boy, is a fixture at Educational. He
has been at the local studio for three
years as a cameraman.
* * *
A college graduate is learn-
ing production from the
ground up. He is at the FBO
studio and answers to the
name of John Fox. He is a
member of the camera staff.
* * *
Arch Reeve, publicity chief at the
Paramount studio, will spend a week
in New York before attending the
sales convention in Chicago Oct. 29.
* * *
Our Passing Show: Charlie Chap-
lin and Henry Bergman chatting at
Henry's; Bus passengers deep in
"Angel's Flight," Don Ryan's new
book; J. Frank Shea, FBO district
manager, in Los Angeles for the
opening of the Tower theater.
What's Hollywood Doing? Film Daily Answers the Question
Hal Roach
> OVJR
1 o
hats Hal (vo.u
H C6 the 9"uy
took 6hort sLibjc^trs
ou t o f- t hc"t 1 mc- [i I ki
c lass ^'^^<} put t. It cm
into the 'house — "
1 1 le ^'" c lass
THE LIFE OF THE PARTY
pa^'ticula>'
ttchtion to
,shoK ts thi5
yc^c and
f find nny
jv'ccci pts C
A.VC inc>'cas
in^cU 1 lyy^
wonc'cv-cd what
M.G M wou Id Jo
with I ts ne vvs t'ce I
ilnJ Ivc.^': to hand
it to those boysCr^
a?-a in \o\- t u K n ; n ,«r\
OL-VtaNcvvs thatsfMl
o( pe p and ori9ina.lity
Anything thalflVIG.fVl
^touches i^cjaA^
=rri3
ye p I ts ^ I u c^B^
VVI KC outli t, )\ J
no m IS ta^Kc
3L^d t-hc WcLV
t^hey've Pijnc
in to ShS^rts
■ proves I b
' !(- you h, Invent playccl the
Oddities yc t you've 'te't a„
bi 9" 6U cp I- ise CO VT« I ^^'^Thcyrc
.vv OTTc'e rfu liy in teres t;in9"| — -
'little Subjects i-na.dc bvyP'— >
UFA a.1 1 over tl^e wok lei My
people love them M G M
ijs 1 1 1 c O n I y CO m n \r\ y you cx^
Jet Lhis type of picture
/^^ [kornOncc you 9x. e to
)know them you'll never
cm One.
°.-lcr6 3crc
a.ndy
VVha.t 3ly^
thoseML
ddiLics
P t he r(
I've bCen t^^/o OurGa.n9'
Co>-r)e"ciies fron-i M G M so
\tv anci I confess thatC^
.o.\chS r4„scals are evcnj
better thari they uscdp
to b c Vo u kn o wj
w- h 2^b th 3^t 1
mea^ns.VVa.tc h
Por'ThrOldWa.llop
3,ndY^l6vs Ha^rv/2Lro/
'Look 2LtGh^Klcy Chaise
a.n d M a.x D XV 1 d s o n Yo u
csLn'Ln ame. two sba^KS in
bhcShorbSubjccL field
to even touch tViosfcboys
Gha.rlc\/Ghascdrxws l/kc
^ fcttuix <tnd Oa^vidson
I pvedicL vvil I be lusb -ts
big Did you 5 ccTfic Second
H u n d rod yc a^ri?" J ts 2i Roac h
Ali-Sta.}'xpd ib5 one of — '
eve r I y
Tbp^tys bo
use the bcsb\
vYiecbes My]
3a„brons cr
novv the^
diff cie nccj
Tho^eMGM.Greab
Events complete/
MG-M's shoKts.l ^^
They're li ttledrA^noj^s^
cdon history and'
n colorlplayed;^!
The Flax" 3cndr
noy xudicncc^
_ . _ -^tpplxLided 1 1
p a^9 C a_n d U\ i '0-0 L c^oo d
Secrw h a. 1 5 I V*-\on\V, e n bs
o n bVi e 1 ^-^-V^ — "
i
GREAT
EVENTSI
^>^ TechnJco/ L
(^ (^BULLETIN BOARd"v3)
^
m
NEW YORK, N. Y.-
The beautiful Embassy Theatre is enjoying better business with "THE GARDEN
OF ALLAH" than ever before in its history. Records estabHshed with "The
Merry Widow" and "Tell It to The Marines" are now surpassed. The Embassy
plays twice daily at $2 admission.
PHOENIX, ARIZ.-
Newspapermen and photographers are still congregated here covering Metro-
Goldwyn-Mayer's Flying Lion stunt. Thousands of words have been telegraphed
from this city to all points concerning the novel airplane and its Lion passenger
whose rescue from the desert is now accomplished. Leo will continue his triumphs
on tour.
ALBANY, N. Y.-
Local M-G-M office reports "The Big Parade" has broken all records at Rialto
Theatre, Monticello; Weller Theatre, Alexandria Bay; and Gayety Theatre, Inlet,
N. Y. Every day brings additional reports.
DETROIT, MICH.-
New theatres opening in Michigan favor M-G-M pictures. The last four houses to
open are Temple, Saginaw; State, Kalamazoo; Ramona, Detroit; Wayne Theatre,
Wayne. The first two are Butterfield Theatres, the latter are Koppin houses. M-G-M
leads in this state.
ASBURY, PARK, N. J.-
An unusual situation aros2 here when local theatre after running "Ben-Hur" has
now contracted to bring it back soon for a full week, the return beating the first
engagement. Metro-Goldwyn-Mayer is commanding public interest here.
I rcmcrri bci-
when other
CO rr) pan i cs
were Forcmos
in the news
Mow I t's
iVlctTO-GolciNA
MaycK
Vou bet/ And those
M:GM fellows^rc
wise. They're not
rcsU ng" on thci r^
]^urc\s like foimer
leaders. XhcyVc
PD I n?' r i g-h b ahead
^xncPcJoing-better
THE
Wednesday, Oct. 19, 1927
OMUr TIPS WWCU MIAM OOLLACS rCX2 SUOWHCN
"The Flaming Frontier"
(Universal)
"The Toledo News-Bee" carried
a big sketch of Sitting Bull and an
invitation to all youngsters under IS
to cut out the head, mount it on
cardboard and color it in crayon or
water colors. The first two prizes
were handsome sets of paints and
crayons. Forty tickets were given
to the runners-up. The judges of
the contest linked the exploitation
with the Boy Scouts and the news-
paper association. — Smith & Beidler
Theaters, Toledo, Ohio.
"Rookies"
(M-G-M)
Used a "Rookies' Album," con-
sisted of a large book, constructed
from cardboard, measuring 20 x 30
inches, which was operated by a
motor that auto-matically turned the
pages. Stills and advertising copy on
"Rookies" was placed on each page
Hundreds of people saw the book,
and many of them stood for a long
time looking at the pictures and read-
ing the printed matter. — J. Frye,
Terrace, Danville. 111.
Dorothy Cleveland Returns ,
Dorothy Cleveland has returned
from Hollywood after handling free
lance publicity for over a year.
Scranton Poll Reopens
Scranfon, Pa. — The Poli has re-
opened after undergoing extensive
improvements, under management of
Edward L. Pash, formerly with M.
C. Comerford. He succeeds Mo'
Goodman, who has been transfered
to a theater in Shenandoah.
Eph Rosen at Milwaukee
Eph Rosen, formerly branch man-
ager of the Tififany Kansas City of-
fice, has been transferred to Milwau-
kee. C. A. Jones, with Educational
for four years succeeds Rosen.
Completing Third Dimension Film
A Tiffany production made in the
third dimension will be readv for re-
lease about Jan. 1. Emil Burkhardt
who, with his brother Jacques, in-
vented this method made a hurried
trip to the United .'states and is now-
back in Switzerland putting finishing
touches on the production.
Arkansas Houses Change Hands
Arkansas City — W. S. Sonneman
has sold the Palace and \'ictory to
Arkansas Amusement Enterprises.
This company also has taken over the
Meteor at Bentonville. Eastern
Arkansas Amusement Co. has pur-
chased the Art at Jonesboro.
Chester Reddick Dies
Tu'sa, Okla. — Chester Reddick,
publicity manager for the Art, died
recently at Seminole.
Remodel Sejrmour House
Seymour, Tex. — The Nolen is be-
ing remodeled and new equipment
added.
Outrages Balking
Peace Settlement
(Contxnued jiom fu</«, 1)
day rest in seven clause, led to the
walkout, which was followed by sym-
pathy strikes on the part of opera-
tors and musicians.
Several proposals and cotniter pro-
posals submitted within the last week
iiave met a similar fate, rejection
with little or no consideration. How
far apart are the parties was indi-
cated Monday when a subcommittee
of four from either side met to form-
ulate a new conrtract or basis of set-
tlement and failed even to get start-
ed, reporting to the connnittec their
inability to reach any agreement as
a basis of continuing the conferences
Oscar Finson, assistant property
man at the Pantages. was acquitted
on a charge of squirting a stench prep-
aration on patrons at the Hennepin-
Orpheum. Stench bombs are more
in evidence each day, but there has
been no further property damage
since the police guard was doubled.
Business improved somewhat last
week, except in the unusually strong
union districts.
The operator at the New Arion
was badly beaten and, although the
attack is laid to the door of strikers,
no arrests have been made.
The Gayety, burlesciue- house, wa?.
closed last Friday when the council
committee revoked its license as "an
immoral house." Manager Harr\
Hirsch, however, reopened, protected
by an injunction, and on Saturda\
and Sunday broke records. Trial of
the case is scheduled for today, but
it is believed an out of court settle-
ment would be reached. The closing
is reputed to have been due to the
influence of stagehands with the li-
cense committee.
Publix-Saenger Change Managers
Raleigh, N. C. — The following
changes in managers have been made
by H. F. Kincey, general manager of
the Publix-Saenger theaters:
Ceo. E. Brown, manaKcr of the State. Ra
leigh, has been transferred to the new Caro-
lina. Greensboro. W. ('•. Enloe, formerly
manager of the Imperial and Alamo, Greens
l>oro. Roes to the State and Superba. Raleigh.
Fred Young, manager, .Superba, Raleigh, takes
charge of the Capitol at .Salivlniry, while Jul-
ian Street takes charge of the opening of the
new Carolina. Fayetteville. Paul V. Phillips,
former owner and manager of the Wikon, at
Wilson, is temporarily in charge of the Im
perial an<l Alamo in (irceiisboro.
Remodel Madison House
Madison, Wis. — The Garrick is un-
dergoing general remodeling prepara-
tory to its fall opening.
Buys Wisconsin Theater
New Holstein, Wis. — J. J. Walber
has purchased the Elite from Rav
Pfeiflfer.
Call
WAFILMS
Walter A.
Inc.
Putter, Prea.
for
Library Stock Scenes
New York Hollvwood
130 W. 46th St. 861 Seward St.
Bryant 8181 Gladstone 6115
Exhibitors
Daily Reminder
The lobby is a
real bet in sell-
ing coming at-
tractions.
Wednesday, Oct. 19, 1927
St. Louis Benefit Show
Called Off; Aid Unneeded
(.Continued from Page 1)
St. Louis and the St. Louis Muni-
cipal Theater Ass'n to raise funds for
the St. Louis tornado sufferers has
been called off.
The decision was reached follow-
ing a statement accredited to the
members of the Citizens Red Cross
Tornado Sufferers Relief Committee
that no further funds would be solic-
ited at the present time. About S850.-
000 has been raised. Prior to the
announcement about 25,000 tickets
had been distributed.
Business Prospects Better
Than Ever, Coolidge Says
(Continued from Paqc 1)
dent Coolidge stated yesterday. He
based his declaration on a survey of
economic and industrial conditions
made by Cabinet members. The
Dresidcnt coupled this statement wit'-'
a declaration that tax reductions will
he possible next year.
Bryer Buys Partner's Interest
.\kron, O. — Milton Bryer is report-
ed to have bought out the interest
of his partner L Friedman in a chnin
of local houses consisting of the
Waldorf, People's, Ideal and Win-
ter's.
Lockley's House Damaged
Junction City, Tex. — E. G. Lock-
'ey's theater was damaged by fire
which caused S16.000 damage.
Developing-Printing
and TITLES -
Sptcializinn in First Prints
35 and 16 m. m. equipped
130 West 46th ?t. Bnanr 4981
8 Simultaneous B'way
Runs is Pathe Record
(Contit\»€d from Page I)
.Aesop's Fables, Topics of the Day
and Pathe News to round out their
programs.
During Broadway's "Pathe Week, "
the Roxy will play "The Main
Event," directed by William K.
Howard, with Vera Reynolds as the
star. The Paramount will have as
its attraction "The Forbidden Wo-
man," directed by Paul Stein with
Jetta Goudal starred. At the Mark
Strand will be "Dress Parade."
which Donald Crisp directed with
William Boyd as star.
"The Angel of Broadway" will be
the Colony attraction. Lois Weber
is director and Leatrice Joy the star.
The Hippodrome will feature ''The
Girl in the Pullman," directed by
Erie C. Kenton, with Marie Prevost
starred. At the Cameo, the feature
will be "The Wise Wife," directed by
E. Mason Hopper and featuring
Phyllis Haver and Tom Moore. The
Broadway's attraction will be "A
Harp in Hock," which Renaud HoflF-
man directed with Rudolph Schild-
kraut and Junior Coughlan featured.
At the Gaiety. "The King of
Kings," Cecil B. De Mille's produc-
tion, which now is in the seventh
month of its Broadway run, will con-
tinue during that week.
At the regular monthly meeting
of Pathe held today, regular divi-
dend of one dollar payable Nov. 1st
to stockholders of record of Oct. 28th,
was declared.
Ideal Signs Tallulah Bankhead
London — Tallulah Bankhead has
replaced Gladys Cooper as leading
woman in "His House in Order,"
which Ideal Films is producing.
PATHE NEWS
—up-to-date at all
times in Cincinnati
Cincinnati, Ohio.
Oct. 17, 1927.
Ray Hall, Editor,
Pathe News, N. Y.
PATHE NEWS has been
used in the Norwood Thea-
tre for years and we are
pleased to compliment you
for the excellent service
and up-to-date news at all
times.
C. B. Davis, Manager,
r
— .%g^
PAILV
Wednesday, Oct. 19, 19^/
Producers tell us that
when in search of a
cameraman they inva-
riably refer to the
Camera Men's section
of the Year Book.
Advertising in this
section has a full
year's life.
1928 Film
Year Book
^
Out in
January
Block Booking Issue
to Supreme Court
(Continued from Page 1)
dividual company policies. These, it
was stated, would be adopted with-
out prejudice of distributors' right
to try to upset the commission's edict
against block booking, through liti-
gation, and would be effective only
in the interim between next season
and a final Supreme Court decision
on the legality of the block booking
practice.
The Federal Trade Commission
will not make known its intendc
course of procedure for some 30 days
at least, as that time is expected tr
elapse before the formal report of
Commissioner Myers on the Trade
Practice Conference is received by
the commission.
Contract Revision Gets
Under Way in January
(Continued from Page 1)
tee to suggest reforms of the con-
tract and of arbitration. In event of
deadlock of the committee. Chief Jus-
tice Taft is to be requested to name
a seventh arbitrator.
On the committee are: Independent
exhibitors — R. R. Biechele, Missouri:
B. I. Bernstein, California; Nathan
Yamins, Massachusetts. Alternates
— J. Louis Rome, Maryland; H. A.
Cole, Texas; Joseph Walsh, Connec-
ticut. Distributors— Felix Feist, M-
G-M; J. R. Grainger. Fox; Phil Reis-
man, Pathe. No alternates. Affili-
ated exhibitors — E. A. Schiller.
Loew's, Inc., New York; Harold B.
Franklin, Wesco, Los Angeles; Fred
Desberg, Loew's Ohio Theaters, Inc.,
Cleveland; Alternates; E. V. Rich-
ards, Jr., Saenger Enterprises, New
Orleans; Dan Michaelove. Universal
Chain Theaters, New York; and
Harry Crandall, Stanley-Crandall
Corp., Washington.
Dismantle Okla. Theater
Holdenville, Okla.— M. R. Holbird
who planned to reopen the Rex, has
decided to dismantle the house.
jjb near the Ocean it's called-
TrhelSreakcrs
SO modem in equipment and
well conducted it is known as
one of the Wbrlds finest Hotels
lb
plan a Sojourn by the Sea and visit
ATLANTIC OTV
JDELHOLMAN
NEW JERSEV
BATHING FROM ROOMS
WirEN IN WASHINGTON VISIT
HARVEY'S RESTAURANT. 11th «nd
PENNA. AVES. FAUOUS SINCE 1SS<
And Thafs That
•' By PHIL U. DALY
POLA NEGRI has been adopted as
the favorite star of Company K,
15th Infantry, which now is on duty
at Tongshan, China.
Paramount has presented a print
of "Chang" to the British Museum.
The print is to be sealed for 50 years,
for showing in 1977.
There's not going to be any gen-
eral return to long tresses among
film stars, declares Marie Prevost, be-
':omingly-bobbed, who says that the
bob is an advantage that players
cannot dispense with.
Pathe's publicity department is en-
titled to a hand on the contents sheet
'ssued on Pathe News, which has
'llustrations on the front page in
newspaper tabloid make-up.
The highest-salaried list of extras
ever seen in a Sennett comedy arc
at work on the lot in the first of the
new girl comedies. Mary Ann Jack-
son, Balto, dog star; Ruth Hiatt Ray-
mond McKee, Alice Day, Johnny
Buike, Matty Kemp, Alma Bennett.
Vernon Dent and Billy Bevan are
on the list.
Sixteen, elephants svrmount the
immense pillars and form a base
for the figures in bas-relief thai
support the celing dome of Tebbett'a
Oriental, now under construction at
Portland, Ore.
No, boys, that's not a reissue of
"Just Another Blonde." It's our
friend Dorothy Cleveland back from
Hollywood.
"Polly of the Movies" was rushed
by air mail to First Division Dis-
tributors, ivhich was eager to launch
Hs campaign of sellinq the picture,
^t is a satire on gyp film schools and
beauty contests.
Culminating a rapid rise to fame
and fortune, Irwin S. and Henry I.
Chanin, theater builders, have taken
out insurance policies of $1,000 000
"ach. The brothers, who built the
Roxy, were broke at the end of the
war.
Tim McCoy, in "The Texas
Ranger," doffs the uniform of the
cavalry for the first time since he
joined tvith M-G-M.
William Haines should be an all-
Tound athlete, proficient at all sports.
Baseball, football and golf had to be
mastered bv the star for his early
nictures and now he's taking a course
'"n polo plavin"' for the picture which
is to follow "West Point."
Mabel Normnvd has named her
whippet, "Raggedii Rose" after her
first Pathe comedy. The dog re-
cently won the whippet races in
California.
THE
Wednesday, October 19, 1927
-sti
DAILY
Pan-Ala Rebuilding
Birmingham Theater
Biriniiigliain, Ala. — Rebuilding nt
the old Loc\v"s Bijiui at Third Ave.
North and Seveiueenth St. is being
done by the Fan-Ala .\iniiseinent.
which will open the theater a.-, the
New Pantages about the end of the
month. Insprovenient.s will total
$250,000.
The theater has been entirely re-
modeled on the outside, and the Pan-
tages unit intends to make the house
one of the most modern in the South.
The remodeling amounts to practical-
ly a rebuilding of the old structure.
It will have a seating capacitv of
2,500.
Brenon Wins Suit
Breach of contract suit for $200,000
filed against Herbert Brenon by the
assignee of the British and Colonial
Kinematograph Co. of London was
decided in favor of Brenon by a jury
in the Supreme Court. Brenon is
back in Hollywood to start work on
"Laugh, Clown, Laugh" for M-G-M.
Denver Wins Tiffany Contest
Ed. J. Smith of Tiffany announces
that after a final check-up in the 13-
week national sales contest, Denver
is awarded first prize with Boston
second and New York third. Final
divisional standings were: 1 -West-
ern: 2 — Eastern; 3 — Southern; A —
L'entral; 5— Mid-West. The Seattle
iiftce won a silver cup for the best
>iiowing during the last two weeks
'•f the drive.
Analysis Shozvs Presentation
"Craze" is Fad, Clarke Says
.\Hal\sis 1)1 the three causes for the
presentation "craze," emphasizes it is
but a passing fad, Eric T. Clarke,
managing director of tiie Eastman.
Rochester, N. Y., told members of
the S.M.P.E. at the fall convention
at Lake Placid. The causes, he says
are, the forcing of vaudeville to pic-
tures, the need of added attractions
to bolster "weak sisters" and effort to
"beat Roxy at his own game."
".After many years' succifes in their
own field," he says, "the straight
vaudeville theaters found themselves
faced on the one hand with increased
cost caused largely by higher trans-
portation expense. On the other
hand their receipts were dwindling.
The increase in movie attendance cer-
tainly took business away from the
vaudeville houses. Inclusion of pic-
tures in vaudeville programs resulted
in consequence, enabling a satisfac-
tory show to be given at a lower
price than a full show of straight
vaudeville would require. The policy
has succeeded with the result that
today there is hardly a house in the
country now running straight vaude-
ville.
"Bearing in mind, however, that one of the
hi? reasons in vaudeville is to fill out the
show at a lower cost per minute, it follows
closely that houses buying good vaudeville
cannot afford pood pictures and mu't neces-
i sarily regard the film as subordinate to the
v.uiilcville. Such being the case, it naturally
tolldus that the combination show must &till
be a variety show in which little or no re-
lation exists between the vaudeville items
and the feature picture. There can be no
cohesion to the bill as a whole.
"In the meantime the big motion picture
theaters have been growing bigger. Having
succeeded in attracting ever-growing audi-
ences and in appealing to what would other-
wi.se have been tiie old time vaudeville patron-
age, the tendency has been away from the
straight motion picture show towards the
show with 'presentations,' big orchestras
and the lii<e. Here the one aim has of
course, been to get the largest possible at-
tendance for the big pictures, but the more
important aim has been at the same time to
bolster up weak features and so fill up the
deepest valleys in a fluctuating series of
weeks. Picture houses like the Eastman
which selects the best from a purchase four
times its requirements are the exception
rather than the rule. Most big houses, par-
ticularly those in New York, (which natur-
ally are largely imitated) are tied to a par-
ticular brand of product and must play
the weaker ones as well as the successes.
The management of such theaters being un-
able to do anything to improve the features
themselves, turn their attention to the rest
of the program and stick in anything that
will help attract business.
"All de luxe theaters in New York live
on the remains of Kothafel's policies. His
has been the one original mind in de luxe
presentation. When he, graduating from a
5.000-seat theater, opens one seating 6,20u
his competitors are tempted to follow his
ways, only more so. The Capitol, having a
better line of pictures than the Roxy can
gat, contents itself with increasing the or-
chestra to 85 men.
{Since Clarke's speech was writ-
ten, the Capitol has instituted a
change in policy under which its
presentations are augmented by
"nutne" acts and a stage band.)
"The Paramount slaps on massive acts of
tlM^cl and gaudincss. The Koxy itself is
not immune from the ilistasc. There they
slash away at the 11,960 feet of 'What Price
(Jlory' until it can be run in 90 minutet.
Why ? Well, anyhow, they made room for
a prologue lasting tor half an hour. But the
pri^e spectacle could be seen at the Para-
mount this past summer whin the White-
man band so completely dominated the elec-
tric signs and newspaper ads that the feature
was quite lost in the shuffle — and this in the
house owned by the producers I
"The situation has grown tophcavy. Roth-
afel with his immense reputation can doubt-
lessly get away with it, for the public knows
that he gives a show and the public will
come whatever the weakness of his feature
picture. Already others like Hugo Riesen-
tcld are talking alx>ut the Dignity of the
Simplicity of Presentation and making cap-
ital of the opposite.
"In all this floundering what is the ideal
for which to work? New York with in
unique floating population need not worry
about ideals. Yet, that is the problem fac-
ing all exhibitors who, like ourselves, must
appeal to virtually the same audiences week
alter week.
A second installment of this
analysis will follow in early i»8ue.
Buys Minnesota House
Wayzata, Minn. — Frank C. Torrelle
has purchased the lease of the Bay
View, which he is remodeling.
Buys Caledonia House
Caledonia, Minn. — Robert Zieman
has purchased the Gem from Elmer
Deters. Recently Zieman sold the
Marinuka at Galesville, Wis.
Busy
Business Men Attend
City Hall Theatre
just to see PATHE NEWS
CITY HALL THEATRE
31 PARK ROW
NEW YORK
FAMOUS THEATRE IN NEW YORK'S
DOWN TOWN BUSINESS
DISTRICT
New York, Sept. 28, 1927
Pathe Exchange, Inc.,
1600 Broadway,
New York
Gentlemen :
We have been showing the PATHE NEWS first run every Wednesday
and Saturday in our City Hall Theatre ever since our first opening day in
October, 1916, and have always made it a permanent part of our show.
As a matter of fact, many of our patrons who are busy business men,
because of lack of time, come into our theatre for fifteen minutes only every
day just to see the news reel, and especially the PATHE NEWS because it
stands pre-eminent and is always up to the minute.
As you know, we have always been a hundred percent customer of
yours in regard to all of your product, and we hope to continue as such for
many years to come.
With all good wishes for the continued success of PATHE NEWS,
we are
, Very truly yours,
THE CITY HALL THEATRE,
Jack Devick, Manager.
!
BY ACTUM
5 Separate engagements of RICHARD BARTHELMESS in "THE
DROP KICK" in 5 key cities are covered in Variety's box-office
reports—issue of October 12th. IN 4 OUT OF 5 THE HOUSE
THAT PLAYED IT LED THE TOWN! — and in the 5th with a
lower admission price it missed leadersSiip by only $900.
r^TJTTr^ A C^C^ ^** *^^ Loop at the Chicago with high
VxJnLlv^riLvJvy* gross for this house.
^T /^C A Xir^THT T7Q ^<^ ^^^ town at the MetropoU
luXJO rVi>IVJi:^JUJDO» tan. "Exceptional break for this
First National Picture".— Variety.
0"C A ' I " I 'I "C Led the town at the Fifth Avenue. "Re
OJDx\. JL X JuJC/# draw," says Variety.
4'T^ A /^/^\>f A ^^'^ '^^ town at the Broadway. Variety
A rVV^^^iVlrV^ says, "One of the best First National re-
leases in long time."
5 —XT A XTC A C r^inrV "A natural for the Mainstreet's
lVrVi>l OrVO V^l i X • following"— Variety.
#>
fe
RicuARD BARIUELMESS
Oi^DROPKICK
Presededhi^ RICHARD A.R0WUND
cJcbpiatbf WINIPRED DUNN <^om,ihe,eoU€qeOiimor6torif^litte/ i»f¥M\^^MHB- BRUJ'H
Directed bif> MILURD WEBB Vroclucedbif^ RAY RCKKETT
iErLDCM HAi A ^UCCErU ^WEPT THE
COUNTDV SO SWIFTLY AND H) SUDDENLY/
7AeHi¥$?kPl[t
o/* FILMDOM
ULTHE NEW5
ALL THE TIME
Thursday, October 20, 1927
Price 5 Cents
Patronage
GENERAL business is for-
ever seeking new mark-
ets. The ruad to bigger
profits is to be found in larger
sales to old customers and the
annexing of new. Here is an
ABC principle to which the pic-
ture industry has not opened its
eyes.
What is being done by way
of concerted movement to bring
new patrons to theaters? In
isolated spots an occasional ef-
fort rears its head. Nationally,
nothing is attempted unless
Greater Movie Season maj- be
so described.
Institutional Boosts
Perpetual bickerings over trade
jraciices consume far too much time
md energy. More often than not.
ach individual is concerned primari-
y with his own situation with little
)r no regard to industry improve-
nents. If some of the brain power
hus expended couid be turned
nto the creation of ideas to
)olster up the institution of mo-
ion pictures so that everyone could
irofit thereby, we would hail such
m endeavor as really worthwhile.
A'hat this business needs is a plan
o sell the non-theater-going public
tr the lukewarm theater going pub-
ic on the entertainment qualities of
>ictures and in that way cause more
luarters and dimes to change hands
t the box-oflfice.
Admissions
Coupons providing for discounts
nd other methods of price cutting
ave seized hold in many sections
f the country. Anything to get the
atron in, seems to be the idea. It
ccurs to us this is an extremely
hort-sighted manner of maintaining
usiness. Price cutting means low-
ring theater standards and places
he theater on a cut-rate basis. This
alse stimulus undoubtedly will re-
ect itself in more business at the
ox-office. We frown on such
lans, however, on the ground that
be means is temporary at best, that
; attaches to the theater a cheap-
ess that will be difficult to eradi-
ate and that it denotes laziness in
leater operation rather than aggres-
ive showmanship.
KANN
INDUSTDYMAKESTRADE
PARl[Y ANNUAL IVtNT
Meeting to be Held Next
October, Chairmen of
Groups Decide
[■"ederal Trade Practice Conferences
will be held annually by the industry,
with next general meeting of all
i^roups scheduled for next October.
Chairmen of the four groups re-
presented at last weeks conference
sponsored by the Federal Trade Com-
mission made this decision yesterday
on suggestion of Will H. Hays, in
which office a meeting was iielti.
Chairmen of the groups are R. F.
Woodhull, president of the M.P.T.O.-
A. unaffiliated exhibitors; Fred Des-
bcrg, Cleveland, affiliated exhibitor;
R. H. Cochrane, dirtributors, and
[x)uis B. Mayer, producers.
The group representing the public,
members of important national or-
(Continued on Page 6)
Conditions Encouraging
in Southern States
Atlanta — Conditions are encourag-
ing throughout the South, declares
"The Weekly Film Review."
"Although prices have fluctuated
in the cotton market during the past
several weeks, the tendency now is
upward" the publication states. With
latest official reports showing an
estimate of several million bales 'es-
than predictions earlier in the >ea-
(Continued on Page 2)
Fox Building in Bahimore;
Plan to Circuit Roxy Shows
CITy MOVES TO END
MINNEAPOLIS STRIKE
Minneapolis — Spurred by outrages
which make necessary police and fire
guards at every theater of the city,
the council has moved to take a hand
in bringing about an end to the
strike. A resolution has been passed
calling for appointment of five al-
dermen as a committee to bring the-
ater owners and the strikers together.
William F. Canavan, head of the
International Alliance of Theatrical
Stage Employes and M.P. Machine
Operators, yesterday was schedvlei!
(Continued on Page 2)
CAl. ANTI-TRUST LAW
UNDER EIRE TOMORROW
Canadian Outlook Is
Bright, Survey Shows
Montreal — Prospect of an excellent
wheat crop in the West is the out-
standing factor in the Canadian
agricultural situation. Alberta ex-
pects to harvest the largest crop in
the history of the province, and the
reports from Manitoba. Saskatche-
wan and Ontario are sufficiently fav-
orable so that there is littl° question
but that this year's crop wiP l>c near-
(Continued on Page 2)
Suit Started in Rumanian
Fihn "Monopoly" Case
Application has been filed in the
Supreme Court of New York county
by Joseph Ermolieff of Berlin to com-
pel Selman Liss of New York to
arbitrate a claim for $150,000 damages
for breach of contract.
The complaint alleges that Liss en-
(Continued on Page 2)
Santa Cruz, Cal. — Legality of the
Cartwright .^ct, California's anti-
trust law, will be under fire here to-
morrow when Gavin McNab and
Nat Schmulowitz argue the status
of the law, in the case of J. A. Har-
vey, Jr., local exhibitor, aeain«t
Frank A. McCauley and Louis R.
Greenfield, local theater owners, and
nine film companies.
Harvey asks double damages of
$100,000 "under the anti-trust law. al-
(Continued on Page 2)
W. H. Clune, Film Pioneer.
65, Dies At Los Angeles
Los Anueles — William H. Clune.
'lioneer who helped finance "The
Hirth of a Nation" and who accumu-
';ited millions in the industry, died
hero Tucsdav at the age of 65.
He started the first penny ;irrade
(Continued on Page f>)
Welsh Made Laemmle's
Aide, Rothstein Succeeds
Robert F. Welsh ha"; Iieen ap-
■-vointed personal representative of
•"arl Laemmle and has been snr-
-feded as advf>rtisinsr manager hv Nat
Rothstein. Welsh has been head of
♦he advprtisinc department for two
'•ears. Rothstein will sTve as -•'d
vertising manaeer in addition to his
work as exploitation manager.
Big First Run Planned;
Roxy Units in Key
Theaters
Fox Theaters has lined up two the-
ater sites in Baltimore. As soon as
a decision is reached, construction
plans for a large first-run will be
launched.
When the Fox house at Nevins
St. and Flatbush Ave., Brooklyjn,
is completed next year and a 5,000
seat theater proposed for Newark.
N. J. is ready, shows will be routed
from the Roxy in New York to
Brooklyn, Newark, Philadelphia, Bal-
timore and Washington. As gaps in
the Fox chain are filled in, these
shows as a unit will play those
houses.
The situation in Baltimore is pe-
culiar. Stanley and Loew's arc in
practical control of the city. The
only new first-run built there in a
number of years is the .Stanley at
Howard and Franklin. This is a
3,600 seat theater. When the Loew
circuit took over the Century from
the Whitehurst interests the interior
of the house was rebuilt and on the
(Continued on Page fi)
SAEKGER CHAIN HAS
200 IN 83 CITIES
New Orleans — Saenger Theaters
either directly or through subsidiaries,
now operates, controls or has a sub-
stantial inter'?st in over 200 theaters.
These are located in Louisiana, Tex-
as. Mississippi, Florida, Arkansas.
Alabama. North Carolina. New Mex-
ico, Cuba. Panama and Jamaica dis-
tributed in 83 cities, including New
Orleans. Shreveport and Baton
Rouge. La.; Jackson, Miss.; Greens-
boro. N. C. ; Dallas. Houston and
Texarkana. Tex.; Pensacola, Fla., and
Mobile, .Ma.
Twenty-one of the theaters now
operated arc owned either directly or
(Continued on Page 6)
Minnesota, New Mpls. House
Minneapolis — The Minnesota is the
new name chosen for the 4.200-seat
house under construction here by
Publix and Northwest Theaters CFin-
kelstein & Ruben). The house, which
will cost $2,000,000, is to open in
April.
THE
-sumL
DAILY
Thursday, October 20, Wn
SBD^tSbY"
iLLTHE NEWS
ALLTHE TIME
Vol XIII No.17 Tliarsday.0ctober20,1927 PrIceSCents
JOHN W. ALICOATE
Publlsliet
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher: Maurice D. Kann. Vice-Presi<lent
ind Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered a>
second class matter May 21, 1918. at thf
post-office at New York. N. Y., under the act
of March 3. 1879. Terms (Postage free)
United States, outside of Greater New York.
$10.00 one year; 6 months, $5.00; 3 months
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica
tions to THE FILM DAILY. 1650 Broad
way, New York, N. Y. Phone Circle 4736
4737-4738-4739. Cable address: Filraday
New York. Hollywood, California — Harve-
E. Gausman, Ambassador Hotel: 'Phone
Drexel 7000 and Washington 9794. London-
Ernest W. Fredman, The Film Renter, 58
Great Marlborough St., London. W. I. Bei
lir — I.irhtbildhuehne, Friedrichstrasse. 225.
Gal. Anti-Trust Law
Under Fire Tomorrow
(Continued from Page 1)
leging the defendants conspired to
jirevent him from obtaining fihn ser-
vice.
The companies have denied the
conspiracy' charge, some of them
claiming that service at all times was
available to Harvey at "reasonablt
prices," while others stated they re-
served right to choose customers.
Carl Laeitirale Launches an
Innovation in Broadcast
Carl Laemmle broadcast Univers-
al's latest ini^ovation, a musical trip
to Universal City, over WOR last
night. A score was arranged by Hugo
Riesenfeld, and selections ranging
from classical to jazz music played.
Each conveyed a theme of some pic-
ture in the making.
Hall Talks on Newsreel
Ray Hall, editor of Pathe News,
speaks over WEAF at 11 A.M. to-
day on "We Show the World," a
recital of his experiences in film news
gathering.
Cleveland Opening Postponed
Cleveland — The Almira, Lorain
Ave and West 106th, has postponed
its opening until Oct. 22. The open-
ing had previously been announced
for Oct. 9.
AMALGAMATED
VAUDEVILLE AGENCY
Attractions for
Picture Theatres
Standard Vaudeville Acts
1600 Broadway, New York City
PKone Penn. 3580
Fla. Boom Seen
Jacksonville, Florida, is an-
ticipating a profitable winter
season and advance repofts
from many sources indicate an
increased tourist business. Ho-
tel and railroad men are pre-
dicting bright prospects.
Conditions Encouraging
in Southern States
{Continued from Page 1)
son anticipated, the market is ex-
pected to remain steady, and the out-
look for general prosperity has
brightened.
"Second only in importance to the
cotton crop is the tobacco yield. In
Georgia alone the tobacco crop this
season brought $11,391,053.44 into
the state, according to the official re-
port, thereby breaking all records for
the amount paid during any one sea-
son."
Canadian Outlook Is
Bright, Survey Shows
(Continued from Page 1)
'v 100,000.000 bushels larger than
that of 1926. Fall wheat is now being
planted and the farmers of Ontario
ipparently intend to plough twice as
large an acreage as was ploughed in
Hie fall of 1926.
Naturally, the prospect of good bus-
iness in the farming districts is hav-
ing a satisfactory effect upon whole-
sale and retail trade and manufac-
turing, in which betterment theaters
will share.
Carmel Myers Extends Visit
^ Carmel Myers expects to remain in
New York about two weeks before
leaving for the Coast for a role in
"Laugh, Clown. Laugh." Lon Chanev
vehicle which Herbert Brenon will
direct.
Hodes On Trip
Hal Hodes, sales manager Tor
Universal sbort subjects, has started
on a trip covering exchanges m Ihe
Middle West and South. He will be
absent for two months.
Lloyd Unit Returns to Coast
With his new picture, "Speedy,"
half completed, Harold Lloyd's pro-
duction unit is en route to the Coast
to shoot final scenes of the produc-
tion. There were about 30 in the
group.
Butterfield Adds Another
Manistee, Mich. — Butterfield cir-
cuit has leased the Ramsdell, erected
by the Manistee Rotary Club as a
community house. It is also report-
ed that the company will take over
the Strand at Niles.
Sally EUers Recovering
Hollywood — Sally Filers who had
just finished the lead in a Sennett
comedy was stricken with influenza
from which she is now reported re-
covering.
City Moves to End
Minneapolis Strike
{Continued from Page 11
to take personal charge ot tlic ; itua-
tion, in efforts to break the dead-
lock which has resulted in cailiivf;
out every union employee in tlie-
aters here and at St. Paul.
Meanwhile, business at the the-
aters is holding up surprisingly well
in view of the fact that this city ind
St. Paul are regarded as strongholds
of radical labor factions.
Suit Started in Rumanian
Film "Monopoly" Case
(Continued from Page 1 )
tered into a contract in Berlin to
finance a corporation to exploit an ex-
clusive film concession from the Rum-
anian government, and later withdrew
175,000 which he had dei)osited for
financing. The plaintiff has appointed
an arbitrator, and now a:<ks the courl
to compel Liss to name one and pro-
ceed with the hearings.
Kinograms Staff Changes
.lames N. Donohue, assistant news
editor of Kinograms, has returned to
his desk after a long absence ca'js'ed
by illness. .Mlyn Butterfield, film
editor, has been promoted to head a
special feature division. Both these
men will be associated with H. E.
Hancock, news editor, under super-
vision of Forrest Izard, nlanaging
editor. Leo Rossi has been appoint-
ed to the home office camera stafi;
George Price has been made camera
representative in Central Amcric.i
while Pelle Persson is now represen-
tative in Scandinavia.
Beuhrig Bereaved by Tornado
Baltimore — A. H. Beuhrig. man
ager of Loew's Valencia, received
word from St. Louis that his wife's
aunt and her three children have been
reported dead in tornado. Beuhrig's
mother is reported safe.
Quigley, Vice-President of Vitaphone
G. E. Quigley, New York attornp'
has been elected vice-president of
Vitaphone Corp. He assumes hi.*:
duties immediately, with headquar-
ers at Warners.
Shaw With Screen Announcement'
Mort Shaw now is associated with
■Lester Soman of Screen Announce-
ments, producing specialty reels.
If You Are in the«
Market for Any Kind of
MOTION PICTURE
APPARATUS
CONSULT US AND SAVS
UONBT
SEND FOR OUR PRICE LIST
u/iuoa^HBys
^▼110 West 32'«'St.. New York. N.y.**
t
Phoo* PaniUL 0330
Motion Picture Department
>— n.i.^.
*WHATS Ml
MON i<€Y
BoSiNtSJ
AAR-GARRiTV
\TWiNK
'^
iN-
CONAIN6
J
1«'
There is one STANDARD
by which all other " Westerns'' are gauged
That is the standard set by
JmUWK
This season sees Mix
with TONY the
WONDER HORSE
at their best in
"TUMBLING RIVER"
with Dorothy Divan
Lew Seller Production
"SILVER VALLEY"
with Dorothy Dwan
Benjamin Stoloff Production
"THE ARIZONA WILDCAT"
with Dorothy Sebaatian
R. William Neill Production
"Westerns" are "Westerns" always — with
the exception of Tom Mix productions; they
are different ! Mix pictures are played and
replayed, remembered, talked altout,
watched for. They are depended on by many
Exhibitors as "rent payers". Despite the ful-
some advertising of other Western stars the
fact remains that in the class of Western
productions Tom Mix pictures are supreme.
Here is one test — infallible: — Tom Mix
pictures bring the highest price of any
Western productions. The crowds that
storm your theatre when you play Mix pic-
tures give you the answer. Mix pictures
today, as for many years past, are
in a class by themselves.
THE
i^^
PAILV
Thursday, October 20, 1927
-TELEGRAPH NEWS^FROM HOLLYWOOD"
Producers Busy Grooming New Faces
75 PER CENT OF FBO PROGRAM FINISHED- METROPOLITAN SIGNS
MORE UNITS-SANTELL-BARTHELMESS TEAM-OTHER WIRED ITEMS
All Studios Seek to Bring
Out New Talent for Screen
Enthused by the success of
Janet Gaynor, last season's
"find," Winfield R. Sheehan
will groom another unknown
for stardom. The player will
be developed in small parts and
then be given lead in "Mother
Knows Best," Edna Ferber's
novel to be filmed under direc-
tion of Frank Borzage.
Producers are answering the cry
for new faces.
At Paramount, much is expected of
Fay Wray. Advance reports on her
work in "The Wedding March" are
Hattering and it would not be sur-
prising if the picture sent her sky-
rocketing into stardom.
Ruth Taylor has met all expecta-
tions in "Oentlemen Prefer Blondes"
and two important roles await her.
Gary Cooper is living up to all prom-
ises, while George Bancroft will be
starred in "Honky Tonk."
Charley Rogers, Jack Luden and
Thelma Todd, Paramount school
stars, have had their contracts re-
newed and are being given important
parts.
At Fox, Janet Gaynor and Charles
Farrell need little mention, as their
future is assured. George Meeker,
June Collyer and Charles Morton are
among recent additions to the Fox
fold.
First National expects much from
Molly O'Day, while its young direc-
tor, Mervyn LeRoy, gives much
promise. Alice White is gaining
more attention in each picture.
Among the children. Junior Cog-
Ian, DeMille star, is expected to have
his stock boosted when "Let 'Em Go
Gallagher" is released. Mary Jane
LaVerne, four year old youngster, dis-
covered by Universal, seems certain
of stardom, while "Buzz" Barton,
FBO's hard-riding 13-year old young-
ster, surprised critics in his first pic-
ture. Louis King, the director, and
"Buzz" are proving a great team,
having worked together in the boy's
first four productions.
Virginia Bradford is a DeMille
protege, of whom much is expected.
Jeanett Loff, former Portland girl,
who left organ playing for studio
work, is a member of the DeMille
stock company, as is Frank Marion
and Ivan Lebedeff.
"Chicago" is expected to establish
Phyllis Haver's stardom.
M-G-M has several newcomers, in-
cluding Fay Webb. James Murray
is a good M-G-M bet.
Gilbert Roland and Don Alvardo
are building fan followings, as is
Billie Dove. Cornelius Keefe bears
watching, as does "Peanuts" Marion
Byron.
FOR THAT
PARTICULAR STORY!
SERVICE for AUTHORS
551 Fifth Avenue, New York
Hamilton Thompson
Manager
COAST REPRESENTATIV.:
Ed. Sedgwick, Sr.
(Josie "Sedgwick)
1930 Canyon Drive HO. 5725
HoUywood
fBO WELL ADVANCED
ON 1927-28 SCHEDULE
3 UNirs jmm to
METROPOLITAN mm
Three production units have estab-
lished executive headquarters and
production activities at Metropolitan,
since Phil Ryan took over the post
as general manager of the studio for
Pathe. They are: Fred McConnell
Prod., Action Pictures and Leo Ma-
loney Prods. All three release
through Pathe.
McConnell has started production
of "Marlie, the Man-Kilier," an orig-
inal by Hazel Christie McDonald
which George W. Pyper adapted.
Sandow, dog star, will be featured
with the cast of humans including
Francis X. Bushman, Blanche Me-
haffey and Sheldon Lewis. Noel
Smith is directing the players, while
Earl W. Johnson, the dog's owner,
will direct Sandow.
Ford I. Beebe now is at work on
his fifth original for Leo Maloney
Prod. Meanwhile, Maloney is at
work on "The Broncho Stomper,"
an original by Barr Cross, which
Beebe adapted. This stars Dan Don
Coleman supported by Eugenie Gil-
bert, Ben Corbett, Tom London and
Bud Osborne.
Maloney personally is to star in
four pictures yearly, and will direct
his protegee, Coleman, in eight. Un-
der facilities provided at Metropol-
itan, he will complete an average of
one picture a month.
A Little
from **Lots"
By RALPH WILK
Eight films now are in production
at FBO which has completed Z3 pic-
tures of the new season's program.
This is approximately 75 per cent of
the program and all features and
short subjects will be completed ac-
cording to schedule. Production has
been given impetus by return of Wil-
liam Le Baron from New York.
Pictures in production are:
"Legionnaires in Paris," with Al Cooke
and Kit Guard featured in a cast including
Virginia Sale, Louise Lorraine and John
Aason, Arvid Gilstrom is directing; "Chicago
After Midnight," which Ralph Ince has
started on location at Lake Arrowhead with
a cast including Lucille Mendez, George K.
Arthur from a story by Charles K. Harris;
"Wallflowers," by Temple Bailey, which Leo
Meehan is directing; "Alex, the Great," by
H. C. Witwer, cast of which is headed by
Richard (Skeets) Gallagher; "The Lift e Yel-
low House" by Beatrice Burton; "Phantom
of the Range," starring Tom Tyler under
direction of James Dugan; "Breed of the
Sunset," starring Bob Steele under direction
of Wallace Fox, and a Ranger vehicle by
Dorothy Yost, tentatively titled "The Bet-
ter Man."
Menjou's Illness Not
Regarded as Serious
Adolphe Menjou, who collapsed
from an acute attack of stomach
trouble, is at California Lutheran
Hospital, with his condition reported
as not serious.
Dane-Arthur to Team Again
The next co-starring vehicle for
Karl Dane and George K. Arthur
win be an original of circus life by
Edward Sedgwick which the latter
will direct.
Hollywood
PERCY MARMONT, one of our
leading . Hollywood-New York
commuters, has just made his first
trip over the Canadian Pacific. After
several months in England, Jrercy is
resuming picture work here. While
abroad, he bought a beautiful Eng-
lish estate.
* * ♦
Lou Sarecky is making prepara-
tions for the arrival of his wife. In
the meantime she is being given a
round of farewell parties in New
York. On Oct. 26, Lenora Koren-
stein of the Paramount Long Island
studio, will play hostess at a dinner
and theater party. At a recent
party for Mrs. Sarecky, Lou 'phoned
from Hollywood and talked to the
12 guests.
* * *
Palo Alto was the Mecca for
studio people Saturday. The
attraction was the 'Stanford-
U. S. C. game. Paramount had
a special train, while some stu-
dio workers went by boat.
* * *
Studio followers have their ups
and downs. We know a production
manager, who is now working as an
extra at $7.50 a day in a picture, on
which he had expected his director
to work. Had the director made the
production our friend would be re-
ceiving $200 a week.
Santell to Again
Direct Barthelmess
Al Santell will direct Richard Bar-
thelmess in "The Little Shepherd of
Kingdom Come," which goes into
production following completion of
"The Noose." Santell has just com-
pleted "The Gorilla." He directed
Barthelmess in "The Patent Leather
Kid."
Chaney Title Changed
Lon Chaney's new M-G-M picture
will reach the screen as "London
After Dark." It formerly was "The
Hypnotist." Tod Browning directed
with Marceline Day opposite.
Rogers Flying to New York
Will Rogers is en route to New
York by airplane.
Poland Renews
Contract of Joseph Franklin
Poland, feature comedy super-
visor, has been renewed for an-
other year by Universal. He
supervised all Reginald Denny,
Laura La Plante, Norman Ker-
ry and Glenn Tryon pictures,
as well as Universal's all star
comedies.
Wired Reports on Hollywood Doings Daily in Film Daily
NONEY
CROUP
\ HJoiH^ ^^
us
SENSATION IN
IGH SOCIETY
JAMES CRUZE
presents
NAME PREVOST
ON TO RENO
personally directed by
Screen play by (
WALTER WOODS
from the story Ay JOSEPH JACKSON
Produced by
JAMES CRUZE, INC.
A smart and sophisticated
satire on the "Reno Divorce
Mill/' plus a sure-fire com-
bination of James Cruze as
director and Marie Prevost
as star, are the box-office
ingredients in this BIG
MONEY- GETTER.
Pafhe Exchange. Inc,
OE MILLE STUOIO PICTURES - PATME'
PATME westerns - PATMESERIALS - PATHECOMEOIES
Producers International Corp., 130 West 46th St., New York. WILLIAM M. VOGEL,
Ciatral Manattr, Foreiia Distributors of OeMille and Metropolitan Studio Productions
Member oi Motion Picture Producers and Distributors
of America. Inc. WILL H. HAYS. PmlJtnt
THE
DAILY
Thursday, October 20, 1927
y
Fox Baltimore House
Now Being Planned
(Continued from Page 1)
roof the Valencia was constructed.
The Fox organization has come to
the conclusion that Baltimore is ripe
for another new modern theater of
large seating capacity and is there
fore going ahead with its plans. The
city has been subjected to keen in-
vestigation, William Fox, W. R.
Sheehan, T. R. Grainger and A. C.
Blumenthal, Fox theater real estate
executive, separately and jointly have
visited Baltimore where the situa-
tion was thoroughly gone over.
Epperson At Denver
Denver — James Epperson is new
manager for Pathe, succeeding S. B.
Rahn, transferred to San Francisco.
Epperson was formerly manager at
Salt Lake City.
W. H. Clune, Film Pioneer,
65, Dies At Los Angeles
(Continued from Page 1)
here in the old days, and subsequent-
ly secured an exchange and entered
production. He was one of the main
factors in evolution of films from
two reelers to features, one of his
biggest productions being "Ramona."
Three years ago he retired, leasing
his studio to Tec-Art.
Stewart De Krafft Dies
Buffalo, N. Y.— Stewart Ives De
Krafft, business manager in charge
of the "Old Ironsides" showing at
the Erlanger, died suddenly from a
heart attack at the theater.
Fire At Hackettstown Theater
Hackettstown, N. J. — Fire of un-
known origin did considerable dam-
age to the stage and cellar of the
Strand.
PATHE NEWS
— astonishingly dependable —
crammed with subjects of outstand-
ing interest, says E, F. Lampman,
Orpheum Theatre, Des Moines
Des Moines, Iowa, October 18, 1927.
Mr. H. A. Kaufman, Manager,
Pathe Exchange, Inc.,
Des Moines, Iowa.
Dear Mr. Kaufman:
It has been our good fortune to be your first-run PATHE
NEWS exhibitor in this city for a number of years, and the writer
formerly enjoyed that same fortunate privilege for several years
prior to his coming here.
I believe from these years of first-hand knowledge I might be
considered qualified to judge fairly well, by comparisons, the
theatrical value of your pictorial news service and, if I am, and
my opinion and endorsement carries any weight with other
exhibitors, then the PATHE NEWS reel will be the one and
only preferred first-run news reel with every exhibitor in the
country.
The regularity of your releases is not only astonishingly de-
pendable, but each is so crammed full with subjects of outstand-
ing interest that I wonder at times, as also do our patrons, how
it is possible to cover so vast a field and cover it so promptly
and well.
Your shots of the aeroplane activities, starting with the Lind-
bergh hop-off from New York to Paris, have probably brought
forth from our patrons more favorable comments than any screen
subject we have ever shown, and especially it is my purpose in
writing this letter to express to you the appreciation of our
patrons and myself for your alertness to activities of local interest,
some of which you have recently shot and delivered completed
prints on the same day of their happening.
Concluding, permit me to, through you, commend your splen-
did organization for their efforts and service, and please accept
my personal congratulations for your fine leadership of your live-
wire local staff and my sincere wishes for your continued and
permanent success.
Very truly yours,
E. F. Lampman,
Orpheum Theatre.
Industry Makes Trade
Parley Annual Event
(Continued from Page 1)
ganizations, which attended the con-
lerence last week, also will be asked
to have a part in these annual meet-
ings.
"That we are well satisfied with
the conference is evident in our ready
acquiescence to the thought that an-
nual meetings should prove most pro-
fitable," Woodhull declared.
"One of the most constructive re-
sults of the Trade Practice Confer-
ence," said Hays, "was the removal
of the suggestion at times made by
the public that block booking forces
objectionable pictures to be shown.
The statement of principles by the
distributors eliminates any suggestion
of what is known in other trades as
'full line forcing', it gives exhibitors
the opportunity to cancel pictures out
of blocks that they have bought at
wholesale prices, and eliminates pic-
tures that may be locally offensive to
race or creed."
Cochrane said; "The Federal Trade
Commission forced us to live together
for a week and we all found that we
could work out some of the difficul-
ties that most of us believed to be
insurmountable. We believe it would
be a profitable education for all
branches of the business if get-to-
gether meetings could be held every
year."
"By all means let us have another
conference," said Mayer. "All our
difficulties in the past have been
caused by lack of understanding and
the Federal Trade Commission has
shown us how to bring about that
understanding between the various
groups. We want to continue them
because with proper cooperation
among ourselves there is no problem
that we cannot solve amicably."
Saenger Chain Has
200 in 83 Cities
(Continued from Page 1)
through subsidiary companies. The
company is one of the 26 original
franchise holders of First National.
The company owns one-half of the
common stock of the Publix-Saenger
Theaters, which leases and operates
■n North Carolina, Florida and Ar-
kansas. The remaining 50 per cent
of the stock is owned by Paramount-
Fam-Dus-Lasky Corp. through a sub-
sidiary company.
And That's That
IBy PHIL M. DALYi
HERE'S a hand to "Bob" Welsh
and Nat Rothstein. Welsh be-
comes Laemmle's personal represen-
tative, Rothstein moves up into
Welsh's advertising managership, and
will hold that post in addition to
heading exploitation. Bob's long
career in the trade paper, advertis-
ing and production fields admirably
fits him for the new post, and Nat
is a worthy successor for he knows
advertising. Hard work and square
shooting have been the stepping
stones of both.
Watch things hum in the Kansas
City territory in an exploitation
way. Jack Hellman, veteran show-
man, is on the job for M-G-M, and
we predict he'll be heard from, for
Jack knows his Bermudas when it
comes to show business.
Mark Ross, Minneapolis Universal
manager, has reason to feel proud
these days, what with all talk of buy-
ers' strike and the like. Mark has
just crashed with a 100 per cent con-
tract which gives "U" first run re-
presentation in the Twin Cities, as
well as 15 suburban outlets and 16
keys and semi-keys of the Northwest.
What a laugh,, the fight films
showing aboard the government's
own ship, the Leviathan, while the
Dept. of Justice was trying so hard
to keep theaters from showing the
films!
The flapper says: "J've walked
home from so many automobile rides
I'm entitled to a 'Rhodes' scholar-
ship!"
* * *
Elementary school teachers have
been instructed to pay more care to
penmanship. That seems to be a
move in the write direction.
* * *
It's a lazy guy who sticks his head
in the washing machine to save wash-
ing his neck.
* * *
Many a husband who is always as
busy as a bee awakes to find that
someone else has taken his honey!
* * *
A bachelor is a man who can't
even enjoy staying away from home.
— "Palace Review," Palace, Hamil-
ton, O.
TIFFANY PRODUCTIONS, Inc.
Announces
they have in the course of pro-
duction a motion picture entitled
"A WOMAN AGAINST THE WORLD"
All Rights Protected
THE
Thursday, October 20, 1927
■cSi<
DAILV
LAST MINUTE DEVELOPMENTS IN
THE INVESTMENT FIELD AND THE
DAYS QUOTATIONS ON FILM ISSUES
Financial
HOW BANKERS VIEW MOTION PIC
1UKES— WEEKLY RESUME OF IN-
DUSTRY'S FINANCIAL STRUCTURE
fOX EXPECTf D TO HIT 'fILM STOCKS BREAK AS
NEW HIGH IN 1927 GENERAL MARKET EAGS
Pronounci'd gain in Uu- tliird and
fourth quarter earnings of Fox is
being predicted in VVall St. In-
terests within the industry are re-
ported as buying in on the stock,
convinced the company will set a
new record this year, because of the
caliber of tihns offered.
Fox has risen spectacularly in pres-
tige this year, by merit of its product.
Pictures like "What Price ("ilory,"
"7th Heaven" and "Carmen" have
raised Fox to a commanding position
among distributi>rs, and increased
rentals should assure the highest earn-
ings in the company's history, despite
the fact that the first six months
showed but a fair margin of profit.
Pathe Outlook Seen
as Favorable in "Street"
Wall Street sees a favorable , out-
look for Pathe as reflected by the
favorab'e upward trend of the new
Class "A" stock and the action of the
directors in declaring a dividend of
$1 a share on the Class "A" prefer-
ence stock payable Xov. 1. It had
been reported in financial circles that
this dividend would be reduced or
passed. •
Loew's Boston Dividend
Boston — Regular quarterly dividend
of 15 cents of Loew's Boston The-
aters Co., will be paid Nov. 1 to stock
of record Oct. 22.
EDWARD B.SMITH
&CO.
hAemben New York, Philadelphia
and Boston Stock. Exchanj^es
Corporate
Financing
Philadelphia
New York Boston
By L. C. CartwriylU, Shields & Co.
Prices on the stock exchange
closed substantially lower Wednes-
day as the result of a bad break
which began after the first hour of
trading and continued almost without
interruption during the day. Presi-
dent Coolidge's optimistic statement
regarding general business conditions
arrested a similar reaction which had
taken place Monday, and prices on
Tuesday closed substantia' iv higher.
Most picture stocks reacted on
Wednesday with the general market.
Paramount closed at 107, off 1J^4
points; Loew at 58-)^. off J^, Fox A
at ()9l4, off 5^, and Warner Brothers
A at 25, off a full point. The out-
standing exception was Pathe A,
which closed at 275^, a net gain of
I'/i points.
This stock furnished the fireworks
on Tuesday, when shorts who had
forced the stock down to 20, on the
expectation that the dividend would
be passed or reduced, were caught in
the sharp advance which carried the
stock up for a net gain of 6]4 points
for the day. Declaration of the reg-
ular dividend was announced after
the close of the market.
I'athe "A" was the center of interest in
the Kilm (froiip after the sensational rise of
O'/j puints on Tuesday with a turii-ovrr <p(
1.1. (>()() shares. The lieclaratioii of the $
<li\'i(Ifiic) Wctliifsday rc-ulte<i in a co.itinui-d
heavy trading, with S,8flO shares traded. Para
muuiit was active with over 9,000 .<harcs
while l.oew's went to 5,200 shares trade.l.
Sale
OOO
HiBh
Low
Clow
Am. Seat. Vtc. . .
40)4
40H
40J8
•tAm. Seat. Pfd..
4,S
•BalaKin & K ilz
(•0%
•Kal. & Katz Vtc
....
yz'A
E^istman Kodak .
165 >4
163^4
163K
'tKilm Inspection
....
5
First Nat'l Pfd..
lOOJ/.
inoj4
100',-;.
Ko.x Kilm "A". . .
70K-
69^4
M-/4
Ko.x Theaters "A"
19
I8J4
18«
'tlntern'l Project.
10
Loew's Inc
59J^
iyii
58 M,
ttLoew's, 6s 41ww
10(.«
106-4
106)*
ttLoew's,6s41x-war
100
99)4
99 W
M G M Pfd
24H
247^
24 7^
•M. P. Cap. Corp
7/4
Pathe Exchange .
s%
5
3
Pathe Exch. "A"
28-/,
26^5
27.^
ttP.ithc Exch. 7s37 92>s
925-i
n^
Paramount F-P .
109
106)^
107
•Paramount Pfd. .
12074
ttPar.Bvvay..S/.s51
101/2
101 ^i
101 J^
••Roxy "A" ...
iS
33
••Roxy Units ...
38
35
....
"Roxv Common .
10
8
Skonras Bros. . . .
40
40
40
Stan. Co. of Am. .
b\'A
6054
fiO/^
•tTrans-I.ux Screen
4J4
•tl'niv. Pictures.
30
fniv. Pict. Pfd.
ino
166
100
Warner Bros. Pict
92
92-
92
Warner Bros. "A'
25/2
24 7^
25
2,000
ifio
1,40 I
2.000
5,266
19
13
100
"300
8,800
5
9.300
"ii
100
1
700
•Last Prices Quoted ''Bid and Asked (Ovei
the Counter)
tCurb Market ttBond Market
VOTE: Balahan tt Katz is listed on the
Chicago Board; Skouras on the St. I.mii
■iiork Kxchanee and Stanley in Philadelphia
SAf NGER EARNINGS ARE
$555,843,1st6M0NTHS
Consolidated net earnings of Saen-
ger Theaters and subsidiaries in the
six months ended July 2. 1927 to-
taled $555,843.49 before depreciation
and $398,729.26 after depreciation, de-
clares a statement issued in connec-
tion wi'h flotation of a new issue of
''SSOO.OOO of first mortgage and col-
lateral trust bonds.
These are a part of series B of the
sinking fund 6'/2 per cent bonds of
which $2,500,000 are authorized, dates
-IS of Aug. 1, 1927 and due 0-t. 1,
1940. Of the authorization. $3,300,-
000 has been issued, with $2,192,000
outstanding. The coupons are in de-
nominations of $500 and $1,000 with
-nterest payable Feb. 1 and Au<r. 1.
The issue is being handled by Hiber-
nia Securities Co.
The bond issue is secured by a
direct first mortgage upon all the
real estate and buildings of the com-
pany owned at the time of the execi-
♦ion of the mortgage dated Oct. 1.
1925. The value of such real estate
and buildings, as appraised by the
American Appraisal Co. on Aug. 1.
1925, less depreciation and plus addi-
tions and permanent improvements
from that date, has been fixed at $3.-
168,078.26. In addition, the bon-ls
are secured by the pledge to the trus-
tee of stocks of subsidiary and othe-
companies owned bv the compan--
and having a book value of approxi-
mately $2,580,000.
Consolidated net earnings of the
company and its subsidiaries after de-
preciation available for bond i->teres
and Federal taxes, as certified by
Messrs. Haskins & Sells, have been
as follows:
Net earnings, as below, after depre-
ciation, for the four years and si^-
months ended July 2, 1927. averaged
$512,435.55 per annum, equivalent t'
over 3.59 times annual interest
charges on the amount of these bonds
to be presently outstandinc, and for
the last six months, earnings were
ef|uivalent to over 5.59 times interest
charges of that period.
The balance sheet of the companv
as of July 2, 1927, after giving effect
to this financing, shows net assets of
$5,843,646.76, equivalent to $2,665 p-r
•vl.OOO bond to be presently outstand-
ing. The many favorable le-'se'ioF'
interests are carried on the ccnpany'
balance sheet at $1. Earnings compare :
Number Times
Interest earre or
Before
After
Series A and B bond'
Depreciation
Depreciation
Depreciation
after dcp'-eciation
Year ended Dec. 31, 1923..
..$600,946.15
$166,249.89
$434,696.26
3.05
Year ended Dec. 31. 1924..
.. 648 481.99
161.976.90
486.505.09
3.41
Year ended Dec. 31. 1925..
.. 663.870.35
171.292.09
492 578.26
3.45
Year ended Dec. 31. 1926..
.. 698.895.19
205.444.27
493.450.92
3.46
ix mos. ended July 2, 1927.
555,843.49
157.114.23
398.72^.26
5.59
Better Business Seen in
Record N. W. Crop Return
Minneapolis — Improved business
hroughdut the Northwest is forecast
for theaters because of the record
figure of $95,000,000 during Septem-
ber received by farmers of the sec-
tion for wheat, rye, flax and potatoes.
This was four times as large as
marketings in August, and nearly
twice as large as marketing in Sep-
tember last year, constituting a re-
cord for the month of September.
Business of this territory depends
directly upon the prosperity of the
territory, and the improved condition
is almost certain to be reflected in
grosses.
For Theatre
Mortgages and
Insurance
HAROLD EDWARD
J. G.
COHEN jlTf^ JO^EPH
201 W.
49th ST.
N. Y. C.
CIKCLE
0206
9964
Theatre Brokers
WE
Buy— Sell — Lease
Promote - Finauce
Motion Picture Theatre Anyv here
SofCerman Bros., Inc.
1360 BVay New ^ ork City
Pbone Bry.Dl 3607-8-9
WE FINANCE
Production
Theatre Building
Equipment Accounts
or any other activity in
the Motion Picture Business
Motion Picture Capitel Corp.
I Capital an<l i>urpla. oTer S2,ROO,nOO
I FRANK R. WILSON, Prei.
' 51 E. 42nd St. New York City
ir
Remove /iyr Fear
cywroTHERS take their children
w^ " "*• to the movies not so much
as an Escort to Happiness as a Safe-
guard in case Something Should
Happen.
Mothers have learned that in
event of a panic from fire their chil-
dren are as blindly helpless as are
cattle in a stampede.
Remove that fear and watch
your matinees grow.
The way to remove that fear
is to equip your projection machines
with SENTRY SAFETY CON-
TROL. Cancels absolutely all haz-
ard of fire, makes impossible all
dread consequences . . . Costs only
a few cents a day.
CQ BPORATION
1 3th and Cherry SU., PHILADELPHIA 1 560 Broadway, NEW 'YOR^'l
And All Branches of
NATIONAL THEATRE SUPPLY COMPANY
TAeHl¥S?kPlU
of FILMDOM
J
ALL THE NEW5
ALL THE TIME
VOL. XLII No. 18
Friday, October 21, 1927
Price 5 Cents
Annual Airings
OUT of the recent Trade
Practice Conference now
develops an annual parley
at which major divisions of the
industry will be present. The
"get together" spirit has caught
hold. Thereby this business be-
comes a better business to en-
gage in.
One of the significant obser-
vations of Commissioner Myers
was the ground covered last
week when once a greater un-
derstanding revealed itself in de-
liberations of various groups.
•'\'ou ought to get together of-
ten. It would be good for you,"
he said. This will be done.
Whether on Myers' suggestio:i
or not makes little diflference.
The decision has been ma«le.
( )nly good can come of it.
Bulletins
From Washington the President
sees better times ahead, a continu-
ance of national prosperity and m')re
than a fair chance that taxes will be
reduced.
Minneapolis flashes improved th-.-
ater business on the way bas^.-vl on a
record crop for wheat, rye, fla.\ and
potatoes in the Northwest.
"Upward" is the trend in the
Southeast. Less cotton than antici-
pated is forthcoming which means a
steadier market, better prices and a
more balanced business situation for
ihat territory.
Western Canada is feverishly wad-
ing through estimates on this year's
wheat output. Bumper crop perhaps.
I'armcrs arc optimistic. Which, in
turns, will leave its favorable mark
on general business.
.•\nd so. from here and from there,
c-ime cheery words about the immed-
iate future. Theaters attendance de-
pLMids always on general prosperity
and economic happiness.
. The exhibitor fortunately is con-
fronted by both.
Tearing Down
Minneaiiolis is in a deplorable con-
dition. Labor troubles necessitates po-
lice and fire guards at all houses. Not
a healthful state of affairs and one
that calls for settlement as rapidly
as possible. The hold on the public
must be maintained.
KANN
ORPH[UMPR[PAR[SFOR Abolition of Admission Tax
LOtW ATJWNSAS CITY
First Run Pictures Added
and Prices Slashed to
Meet Competition
Kansas City — Keen competition in
the first run field will be provided
here by Orpheum, when Loew's on
Oct. 28 opens the new Midland and
takes over management of the Royal
and Newman from Publix.
This is emphasized by action of the
Orpheum, for years one of the big
.noney-makers of the circuit, in slash-
ng its top from SI. 50 to SI and add-
ng first run pictures. The house,
-ituated one block from the Midland,
Liid the Newman were exi)ected to be
(Continued on Page 4)
FIGHT m SHOWING
LEGAL, COURT HOLDS
Showing of fight films in any state
is not illegal, and exhibitors and dis-
tributors cannot be classified as il-
legal possessors if they do not re-
ceive the film from a person who is
a common carrier, express company
or agent thereof.
This was the ruling of Federal
(Continued on Page 4)
"Bill" Morgan New Gen'l
Manager for F. N. Abroad
W. J. (Bill) Morgan, eastern divi-
sion manager for Pathe, has returned
to First National to succeed Joseph
S. Skirboll as general manager for
First National in Europe. He sails
Nov. 12 for London, from where he
will go to Paris, to make his head-
(Continued on Page 4)
"Big Time" Vaudeville
Restored at St. Paul
St. Paul — This city has been re-
stored to its former position on the
Orpheum circuit and again is pre-
senting "big time" vaudeville and pic-
tures. The Pa'ace-Orpheum here
has been a "small time" house since
1922, said to have been caused by a
severe "panning" the house and cir-
cuit received at the time in a local
newspaper.
Ludwig Berger Luncheon Guest
Ludwie Berger, German director,
is to be guest at a luncheon at the
Ritz-Cnr'ton today to be attended by
the press.
or Exemption up to $1 Seen
Fight Seen
Baltimore — Next move in
fight of James E. Hartlove,
Flag Theater, against the Film
Board and its credit commit-
tee in an effort to force ex-
changes to supply him films
without payment of deposits
is awaited here, as both sides
are girded for a tussle on the
case which will set a precedent,
so far as the deposit system is
concerned. The case is to
come to trial in three or four
months.
Hartlove recently lost first
round in the fight, when his
application for an injunction
to restrain exchanges from
using service pendir.g trial of
the action was denied. Mean-
while, the Flag is continuing
operation. Answer of defen-
dants to the complaint has been
submitted and both sides are
preparing for trial.
SCHENCK NEGOTIATING
ALLIANCE IN BRITAIN
Loi;don — Production ot three or
four pictures a year by an Anglo-
American combination is the proposal
to be discussed here with producers
by Joseph M. Schenck.
"I have been invited to a coiiier-
ence with the authorities of this coun-
try," he explained, "to see if we can
formulate definite plans for produc-
ing pictures in Great Britain. I think
(Continued o» I'aiir ' I
DON'T CUT ADMISSION
IS WARNING OE WESCO
Los Angeles — Fundamental idea
of admission prices is to collect the
entire amount charged and any de-
viation comes under the classifica-
tion of cut prices and cut prices make
enemies. This is the policy of Wes-
co which through \V. H. LoUier.
company executive, sounds a vvarn-
(Continued on Page 5)
Hearing Set for Nov. 10
Offers Big Opportunity
to Industry
Washington Bureau of THE FILM DAILY
Washington — Complete elimination
of the admission tax, or its elimina-
tion so far a6 tickets up to $1 arc
concerned, is in prospect for the in-
dustry, if favorable report is sub-
mitted to Congress by the joint ways
and means connnittee. A hearing on
proposed abolition of the nuisance
tax, a hangover of the war, will be
held here Nov. 10.
.Millions of dollars would be saved
theater patrons yearly in event the
tax is eliminated, and increased pa-
tronage, it is expected, would result.
In the fiscal year ended July 1.
1927, the government's "take" in
ad'nission ta.-^-es -w^- ""^^ Qi» f-\(yAU
This was a drop of $6,(140,0.39 in the
preceding year, for during the in-
terim, exemption was raised from
50 cent to 75 cent tickets.
In event the exemi)tion is rai>e('
to admissions of $1, picture lumsi-
(Continued on Page 4)
fIND INCANDESCENTS
MtEI WIIH SUCCESS
lncande>ceni lighting lias met with
marked succes> according to the semi-
annual report of the Committee of
Progress of the Society of .NLP. En-
gineers. Its use first came about in
the effort to reduce production
costs, states the report. This mcih-
do of lighting, it is held, will reduce
operating overhead from 25 tc 75
per cent through conservation of
electric current.
The report of the ronmiittec whic'i
combs the entire t'uld in an effort to
present an analysis oi the progress
made in the technical development of
(Continued on Page 4)
Harry Goetz Assistant
Treasurer of Paramount
llarr\ M. (.«ntz. i' rmer vice presi-
dent and production manager of the
Consolidated Film Industries, is new
assistant treasurer of Paramount. At
the renuest of Jesse L. Laskv. Goetz
first will be temporarily assigned to
the production department.
Goetz comes to Paramount after
an experience in the business dating
(Continued on Page 5)
THE
WKSIEI"
ALL THE HEWS
ALL THE TIME
VolXLIINe.l8 Friday 0cteber21, 1927 PriceSGiits
IINN W. ALieOAU
Publishii
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice President
and Editor: Dunald M. Mersereau, Treasurer,
Business and Advertising Manager; Kalph
Wilk, Traveling Representative. Entered »s
secund class matter May 21, 1918, at tbe
post-office at New York. N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
SIO.OO one year; 6 months, $5.00; 3 months,
$3.00. Foreign. $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday,
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel: 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest W. Fredman, The Film Renter, 58,
(}reat Marlborough St., London. W. i. Ber-
lin— Licbtbildbuebue, Friedrichstrasse, 225.
Financial
Paramount led with sale sof 9,300 shares.
Bonds enjoyed active exchange. Curb issues
were quiet
Salei
600
2,000
'206
1,400
2,000
5,266
19
13
100
'366
8,800
5
9,300
"ii
HiRb
Low
ClOM
Am. Seat. Vtc...
40H
40^
40'^
'tAm. Seat. Pfd..
48
•Balaban & Katz
....
60%
-*Sat. 5 Kaiz Vtc
• > > •
, ,
73 '4
Eastman Kodak .
16S>4
163i/2
163/2
*tFilm Inspection
5
First Natl Pfd..
166 J4
166J4
100/2
Fox Film "A"...
70/2
69 '4
69 '4
Fox Theaters "A"
19
18 '4
18H
*tlntern'l Project.
....
10
Loew's, Inc
syji
5 7 '4
5854
ttLoew's, 6s 41ww
106J4
106'A
106Ji
ttLoew's,6s41x-war
100
99^4
9934
M-G-M Pfd
247^
2474
2474
*M. P. Cap. Corp
7 '4
Pathe Exchange .
5%
5
5
Pathe Excb. "A"
28/2
26>/2
27 y.
ttPathe Exch. 7s3;
92 %
92%
92%
Paramount FP .
109
10654
107
*Paramount Pfd. .
120%
ttPar.Bway.S/zsSl
161 >/2
loik
101/2
♦•Roxy "A" ...
35
33
....
"Roxy Units
38
35
....
**Roxy Common .
10
8
Skouras Bros
40
40
40
Stan. Co. of Am. . .
61 /2
60 '4
boyi
*tTrans-I.ux Screer
....
4-4
*tUniv. Pictures..
30
Univ. Pict. Pfd..
100
166
100
Warner Bros. Pict.
92
92'
92
Warner Bros. "A'
25/2
24%
25
100
1
700
*Last Prices Quoted "Bid and Asked (Over
th« Counter)
tCurb Market ttBond Market
NOTE: Balaban & Katz is listed 00 the
Chicago Board; Skouras on the St. Loui>
Stock Exchauge and Sunley in Philaddphia.
Chitwood Buys Interest
McCook, Neb.— E. C. Chitwood has
purchased a half interest in the Mc-
Cook Amusement Co. which operates
the Temple and Star. Fred Glass will
remain a manager of both houses.
,....^ FIGURE- Y
y |P or any other kind «)
145 WEST 45 ST. NEW YORK
A BRYANT 6/S6 .
Cinema Institute
Rome — A striking recogni-
tion of the status of motion
pictures in modem life was
made when Senator Cappico
annoimced here that the Italian
Government has offered to
create an international cinema
institute at Rome, to be operat-
ed by the League of Nations,
with Italy footing all bills. The
chief purpose of the institute
would be to offer means for
studying the use and advan-
tages of films in all phases of
life.
King Leaves for Coast
Henry King left for Hollywood
yesterday. Prior to his departure he
spent an evening with David Belasco
regarding "The Darling of the Gods"
which will be made as Henry King
Prod, for United Artists.
Oklahoma Meeting Nov. 7-8
Oklahoma City — Proceedings of
the Federal Trade Practice Cotifer-
ence will be outlined to exhibitors
of the state at the convention here
Nov. 7 and 8.
Texas Convention Nov. 9-10
Dallas — Texas exhibitors are to
hear a report on the Federal Trade
Practice Conference at their conven-
tion Nov. 9 and 10.
Enjoin Use of Theater Name
Kansas City — A temporary re-
straining order enjoining the Western
State Amusement Co. from using the
word Uptown as the name of their
new house at 13th and McGee Sts.
The K.C.U Theater Corp. had filed
a restraining suit charging the name
of their Uptown had been usurped
by the competing company.
Closings in St. Louis District
St. Louis — Theaters on this terri-
tory recently closed include the
Opera House, lUmo, Mo.; the theater
at Neelys Landing, Mo., and the Em-
press at Areola, 111.
Newspaper Aids Theaters
Orlando, Fla. — "The Sunday Sen-
tinel" is aiding theaters in putting
over the local Greater Movie Season.
In a recent issue the paper devoted
a four-page section to pictures, with
special reference to offerings at local
houses.
Sunday Shows Continue
Falls City, Neb. — By unanimous
vote the city council has tabled a mo-
tion introduced by ministers to pro-
hibit Sunday showing.
Amos Laird Buys Interest
Two Harbors, Minn. — Amos Laird
has purchased an interest in the Palm.
The firm is composed of Christense,
Wriglit and Laird.
Flamm Opening Fortway
Donald F~Iamm tonight will open
the Fortway, Fort Hamilton Park-
way and 68th St., Brooklyn. It is
an atmospheric house.
Charity Show on Sunday
ProhiDited at Web. Groves
St. Louis — Aid for the 6,J00 bt.
Louis families affected by the tor-
nado was not suthcient cause for
Webster Groves, Mo., to suspend its
"blue" law prohibitnig Sunday shows.
Practically all Weuster Groves are
dependent on St. Louis for their hv-
iihood as less than half of one per
cent of the community actually works
at Webster Groves.
However, several hundred residents
showed their disapproval of the law
by journeying to the Ozark, in Web-
ster Groves on Sunday hoping to at-
tend a benefit performance for tor-
nado sufferers, but they found the
house dark., E. I. Lewis, manager ol
the theater, who planned the benefit
show was at the theater to tell what
happened to the show.
Since the law has gone into effect
several Protestant churches have
shown pictures in conjunction with
religious services, charging a general
admission fee, and were not molested
by the authorities.
Darmour in New York
Larry Darmour, who is producing
a series of Mickey McGuire comedies
for FBO, is in New York.
Murnau Leaving
F. W. Murnau leaves Friday for the
Coast to begin production of "The
Four Devils" from a novel by Her-
man Bang, for Fox.
Chadwick Co-operates
Although not a member of the
Hays organization, I. E. Chadwick
of First Division Distributors re-
edited "Finnegan's Ball," at the sug-
gestion of the Hays office to elimin-
ate any possibility of offensiveness
from a racial standpoint.
New K. C. Surbuban Opens
Kansas City — G. L. Johnson and
William G. Parsons have opened the
Aladdin, neighborhood house. Par-
sons operates the Pershing, Joplin,
Mo.
Call
WAFILMS, Inc.
Waiter A. Futter, Pre*,
for
Library Stock Scenes
New York Hollywood
130 W. 46th St. 861 Seward St.
Bryant 8181 Gladstone 61 IS
EDITOR CUTTER
DIRECTOR
Ekner J. McGovern
no W. 48th St Bry. 9400
New York
STOCK PROGRAMS
PROGRAM COVERS
For
Moving Picture Houses
Joseph Hoover & Sons Company
Market and 49th Sts., Philadelphia. Pa.
CAN rw£
n64
Qq,. "
K
NOW DONt
GET -.
THE
fiORillA
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/OON!
THE
Friday, October 21, 1927
iS^S^
DAILV
WIRE NEWS FROM COAST LOIS
Carbon Lamp Seen as Doomed
KING'S NEXT FOR U. A. SELECTED- BETTY BRONSON GOING ABROAD-
CHRISTIE ANNOUNCES NEW PLAN-OTHER WIRED NEWS OF STUDIOS
GEN[RAl USE SELN fOR
INCANDESCENT LIGHTS
With incandescent light experi-
ments proving very successful, the
carbon arc lamp seems destined to be
doomed.
B. f. Scliulberg of Paramount is
highly satislied with the lighting ex-
periments on the new Jannings' pro-
duction, and has announced that the
incandescents will be used for many
future laramount pictures.
It is estimated that the saving in
current is 85 per cent, while a mark-
ed decrease in manpower among set
electricians will fo.iow: "Klieg eyes"
will become unknown, as there is no
blinding glare from the new lights.
J. Roy Hunt, Bert Glennon and
Victor Milner are among Paraniou,n.
cameramen who have been conduct-
ing the experiments with the Mole-
Richardson lights. Eastern lighting
equipment men have been taking
much interest in the innovation.
Adamson Leaving for East
Victor Adamson of \^ictor Adam-
son studios, Monrovia, Cal., will
leave today for New York, where he
will screen "White Flame," the sec-
ond of a series of si.x features. The
picture, which features William
Mong, Mahlon Hamilton and Eileen
Sedgwick, was given a preview here
at the Ambassador.
Denny Title Chosen
"Sporting Blood" is the title un-
der which Reginald Denny's latest,
directed by Fred Newmeyer, will be
released. Earl Snell wrote the story.
In the cast are Barbara Worth, Mar\
Carr, Hayden Stevenson and Ger
trude Howard.
"Portable Wardrobe" Successful
The "portable wardrobe," a set of
three buildings mounted on wheels.
is proving a success at Universal
City. It is the idea of Edward L.
Ware.
Dorothy Mackaill's Next Set
Dorothv Mackaill next will appear
in "Two 'Weeks Off" for First Na-
tional. It is by Thomas Barrows
and Kenvon Nicholson. The latter
wrote "The Barker" wh-'ch the com-
pany will make with Milton Sills as
star.
Gladys Mf-Connell Opposite Langdon
Gladys McConnell is apearing op-
posite Harry Langdon in "The
Chaser," an original by Arthur Rip-
ley. ■
Varconi in "Chicago"
Virtnr Varconi h^s been ass'gned
a lesi^'ng role in "Chicago," which
De Mille is producing.
Christie Plan
Further evidence of the
greater preparation, care and
amount of money which are
being invested in comedies is
contained in announcement of
Al Christie that his firm's com-
edies hereafter are to be filmed,
whenever possible, on exact or
rea.istic duplications with pan-
chromatic film to be used to
reproduce actual shades of
color in scenery filmed.
Betty Bronson to Go to
England for Conference
Betty Bronson intends to go to
England on completion of her Para-
mount contract, for a conference with
Sir James Barrie and Rudyard Kip-
ling. The latter is said to have ex-
pressed the desire to have her bring
nis "Kim" to the screen.
Miss Bronson has been ill for sev-
eral days.
Lament Preparing Next
Charles Lament is preparing his
next for Educational which is to star
Dorothy Devore.
Schulberg on Way to New York
B. P. Schulberg has left for New
York, where he is scheduled to re-
main until Oct. 27 and then proceed
to Chicago for the sales convention
Oct. 29 to Nov. 1.
Gotham Starting Two
(Gotham is preparing to start pro-
duction of two pictures. They are:
"Fruit of Divorce," starring Percy
Marmont and Mae Busch, under di-
■-ection of William Roy Neill; and
"U. S. Smith," written by Gerald
Beaumont.
Caddo to Produce at Metropolitan
Howard Hughes, president of Cad-
do Prod., has completed arrange-
ments with Metropolitan Studios, for
production at the studios, of "Hell's
Angels." W^hitman Bennett, ueneral
manager of Caddo, statt-d production
will start Oct. 26.
Bowers to Make S'x
Six two reel comedies will he pro-
duced by Charles Bowers, under his
contract with Educational.
Henry King's Next is
to be "My Woman"
Henry King's next production is
expected to be "My Woman," which
was purchased as a vehicle for the
late Rudolph Valentino. It will be
released by United Artists.
Gloria Lee in Barton Film
Gloria Lee, hailed as a new find, i>
appearing opposite Buzz Barton in
"The Pinto Kid" for F B O.
Pauline Garon Signed
Peerless Pictures has signed Paul-
ine Garon for the lead in "The Girl
He Didn't Buy."
"Stage Kisses" New Columbia Film
Helene Chadwick and Kenneth
Harlan have leading roles in "Stage
Kisses," being produced by Colum-
bia.
"Devil Dancer" Premiere Nov. 1
Proceeds of the midnight benefit
premiere of "The Devil Dancer," at
the Million Dollar Nov. 1, will be
used to purchase equipment for a
playground for Chinese children. Gil-
da Gray will make a personal ap-
pearance.
Rock and Walenstein Start
Sterling Third Picture
Joe Rock, vice president in charge
of production, and Irving L. Walen-
stein, secretary-treasurer, have re-
turned to start work on "Outcast
Souls," third of this season's Sterl-
ing production. The story, by John
Peter Toohey, will be scenarized by
Francis Guihan.
Preparing Eastern Trip
Blanche Sweet and Alice Glazer
will leave for New York soon.
Cohn Completes Continuity
Al Cohn is returning to Universal
Citv with the completed continuity
of "The Last Warning "
To D'rert "Soft Living"
James Tinglinc: will direct "Soft
Living." an original by Grace Mack
adapted by Francis Agnew for Fox.
Mvron Se'znick Joins Father
Mvron Spl^'nick. until recently with
ITnited Arti<:ts. now is associated
ivUh his f^-ither. Lewis J. Selznick, in
Nicholas Carter, Inc., casting agency.
"Pioneer Scout" Thomson's Next
",\ Pioneer Scout," a story of
frontier days, will be the second of
the Fred Thomson pictures which
Paramount will distribute. It is an
orieinal bv Frank M. Clifton. Pro-
duction starts Nov. 1.
Thelma Todd Opposite Barthelmes"^
Thelnia Todd has heen loaned bv
Paramount to First National for the
'"^d opposite Richard Barthelmess in
"The Noose." Alice Joyce and
Montaeue Love already have been
--nst for the picture which Alfred
Santell wi'l direct. Mi^c Tnvce now
is completintr a rr>1e in "1.'^ Washing-
ton Souar'-" for ITnivrs^l. and starts
work in "The Noose" Nov. 5.
A Little
from ''Lots"
By RALPH WILK
Hollywood
THE handball court at the Metro-
politan studio is a very popular
si>ot. Here, in their rare leisure mo-
ments can be found Harold Lloyd,
Fred J. ("Mac") McConnell, Earle
Kenton, Spencer Bennet. Dave Al-
len and others.
♦ » *
One of the busiest cameramen on
the Coast is Harry Davis, who got
his training with the late George
Loane Tucker. Harry ii< quite a
f/lobetrotter, having been in Spain
on "The Bandolero." He photo-
graphed eight successive pictures at
the Fine-Arts studio.
* ♦ ♦
Joseph Cawthorn, veteran comed-
ian, made his first trip to California
in 1876, appearing at the Bush the-
ater in San Francisco. He has been-
on the stage for 50 years, but likes
picture work, being in his fourth pro-
duction at the Fox studio.
« ♦ ♦
"/ Can Dance With Every-
body But My Wife" was writ-
ten by Cawthorn and it was
nn outstanding song hit in
"Sybil," a musical comedy
from the pen of Victor Jacobi.
Cravurford in "Rose Marie"
Joan Crawford has replaced Renee
Adoree as M-G-M's selection for 'he
title role of "Rose Marie," which
Edmund Goulding will direct from an
adaptation by Lucien Hubbard.
"Tillie" Casting Completed
Doris Hill. Mack Swain and Grant
Rithers round out the cast of "Tillie's
Punctured Romance," which Christie
is producing. W. C. Fie'ds, Chester
Conklin and Louis Fazenda comprise
the remainder.
Raymaker Directs "Tonto Rim"
Herman C. Raymaker will direct
"Under the Tonto Rim." the Zane
Grcv story in which Richard Arlen
and Mary Brian are to ho starred by
Paramount.
Harron with La Plante
John Harron annoars with Laura
T.a Plante in Universal's "Finder's
Keepers." Wesley RuKgles will di-
rect.
Preparing "Beauty Doctor"
Adolphe Meninu is prcpa'-ing to
start work in "The Beautv Doctor."
beine written bv Ernest Vajda. Loth-
ar Mendes will direct.
THE
:^^
DAILV
Friday, October 21, 1927
May
Abolish or Ex-
empt Tax up to $1
(Co)itinued from Page 1)
virtually would be immune from the
tax, with exception of roadshow pres-
entations.
The hearings are open to anyone
interested, and their importance in
influencing report of the committee
should result in a formidable turnout
of theater representatives.
Orpheum Prepares for
Loew at Kansas City
(Continued from Page 1)
hardest hit by the new Loew house
The Newman's position, it is stated,
hastened closing of the management
deal with Publix which gave Loew
operation of the Newman and Royal.
Previously, the Mainstreet junior
Orpheum house, has been exclusive
first run for First National product.
The house will continue its combina-
tion policy.
Murphy Heads Montana Board
Butte — Frank J. Murphy is new
president of the Montana Film Board.
John J. Harington is vice president,
Harry Meyer, secretary and counsel.
Arbitration members are: J. Schlank,
R. J. Wade and F. J. Schaefer are
members of the board of arbitration.
The board is composed of seven
Butte exchangemen, six from Salt
Lake City and two from Seattle.
Meetings are held monthly.
Two More "Motherhood" Units
Charles F. Schwerin has opened
two more companies of "Motherhood"
in Indiana.
Remodel Adair, la. House
Adair, la. — W. T. Briggs, manag.i;r
of the Palace, has completed remodel-
ing of the house.
ft \ **^A
"Get it in writing.
You're not calling a
man crooked when
you ask him to put
his promises on pa-
per. It s<-ves an-
noyances later. If he
won't do it, there's
something wrong. If
a .salesman makes
promises he \von't
put in the contract,
tell the exchange
manager; if the
manager does, notify
the home office."
Portland Censors to "Bear Down"
Portland — Censors here are ex-
pected to "bear down" in cutting
films for awhile, as a result of their
decision that they have been too lax
during the last few months. The
meeting was the outgrowth of the
showing of the Tunney-Dempsey
films here. The censor ordinance
needs revision, the board decided,
planning to suggest changes to the
city attorney.
Sterling's Hungary Sale
Irving Briskin, head of Sterling's
foreign department, announces sale
in Hungary of three Sterling produc-
tions. They are "A Desperate Mo-
ment," "The Love Gamble," and
"Wreckage."
Shows Old Favorites
Brainerd, Minn.— F. & R.'s Park
is showing old favorites for repeats,
having inaugurated a low price policy
seven nights a week.
DAILY TIPS WHICH MEAN DOLLARS FOR SHOWMEN
"Annie Laurie"
(M-G-M)
With aid of Jack Hellman, M-G-M
exploiteer, engineered tieup with
"The Kansas City Post" in connec-
tion with the Babe Ruth-Lou Gehrig
baseball game for the benefit of a
hospital. Hellman arranged for Lil-
lian Gish, the picture's star, to send
a telegram to "The Post" offering to
purchase 25 box seats for boys in the
orphans' home. This resulted in col-
umns of space in various issues of
the newspaper, in which the theater's
showing of the star's picture was fea-
tured. Lillian Gish's photo also was
run, with a big caption announcement
of her donation tied up with the the-
ater showing. — Newman, Kansas
City.
"Ben Hur"
(M-G-M)
Two empty stores were secured
and the windows filled with a display
of cut-outs from the three sheets,
panels and stills. Also an arrange-
ment was made with the public li-
brary whereby they distributed 3,000
bookmarks, and let us put an oil
painting on the attraction beside their
bulletin board. Three other oil
'paintings were placed in prominent
locations on the main street. A
book display tie-up was made with
a leading book dealer. — Wm. R.
Lindsay, Paramount, Logansport,
Ind.
"Dance Magic"
(First Nat'l)
-Arranged with the Riverview Park
management to stage a "Dance Ma-
gic Night" at the park's Roseland's
Ballroom, and then arranged with
newspaper to stage the affair under
its auspices. Next arranged with
studio ptiblirity department to send
a telegram from Ben Lvon offering
a loving cup to the 1927 ballroom
dance champion couple of the count v.
Then a tie-up was made with a jewel-
er to contribute a diamond ring to
each member of the winning couple.
The loving cup and the telegram
from Ben Lyon were disnlaved in
the jewclrv window. — Ray C. Brown.
Strand, Akron, O.
Find Incandescents
Meet With Success
(Continued jrom Page I)
the industry will be published in full
in THE FILM DAILY. The first
installment with the source materials
from which the data is gathered ap-
pears below:
Introduction
Perhaps the most striking occurrence since
the last meeting of the .Society, one which
has affected the entire industry and which
promises to leave a permanent impression, is
the wave of economy that struck motion pic-
ture studios late last spring. Appearing first
in the form of threatened salary cuts (1)
which met with furious opposition from those
affected, it rebounded and swept over the
managements ahd their production practices.
Criticism of the wasteful production method;
in vogue was incited and various methods of
reducing costs were discussed. At a meet-
ing of the Academy of M. P. Arts and
.Sciences a comprehensive agreement was
reached, involving producers, writers, direc-
tors, actors, and all other studio workers,
whereby it is expected that a noticealile de-
qrease in studio costs will be evitlenced. (2)
In connection with the prol)iem of reduc-
ing production costs, several of the large
studios have been experimenting with in-
canilescent lighting to replace arcs for gen-
eral and special lighting effects. These ex-
periments have met with marked success, as
a result of which incandescent lamps are al-
ready extensively used. (3)
(An interesting development in incandct-
dent lighting is discussed in THE FILM
DAILY'S Hollywood 7vire which- will he
found on page 3).
This method of lighting, comparatively
new to the motion picture industry, prom
ises not only to bring about a saving in oper-
ating costs of from 25 to 75 per cent over
the old. (3) (4) but also, when if?ed with
panchromatic film, gives better color rendi-
tion and eliminates the necessity for special
make-up.
The report is submitted by Carl E. Eyeler,
Chairman, and A. S. Howell. Wm. V, D.
Kelly, J. H. Kurlander, Rowland Rogers,
J. I. Crabtree, R. P. DeVault, Carl L. Greg-
ory and Kenneth Hickman.
The Report
Amateur Cinematography
A new amateur motion picture camera of
the upright type, called the Cine Nizo 16,
with one film magazine aI)ove the other, may
be either driven by its motor, or cranked
by hand. The cranking speed can l)e 16,
8, or 1 picture per second, depending upon
the point of application of the crank. (5)
Directions have been given for constructing
a trick apparatus for the amateur to use in
making animated drawings, together with
working plans of the equipment, which in-
cludes a sturdy table, a support for the
skecthes, a staging for the camera, and
suitable lighting facilities, (6)
The Eastman Kodak Co, have made their
small cine kodak available with the f 1.9
lens; thus it may be used for photography
under adverse light conditions. (7)
Cameras
No new cameras of radically different de-
sign have been introduced recently, but some
minor improvements have been noted which
make them easier to use, and applicable to
more adverse conditions.
A device of the finder type has I)een mark-
eted which is said to correctly ascertain the
field and angle of a picture to I)e taken, in-
dicating what focal length lens to U'e, the
exact proportion or dimensions of the sub-
ject to be photographed, and the photographic
relation of colors and tones in the subject.
(8)
The mechanism of a new gyroscopic cam-
era tripod may be controlled with one hand.
It is fitted with a locking arrangement which
locks or releases instantaneously by a half
turn of a knob and which gives alisolutc
rigidity. (9)
Anonuncement has been made of another
improvemenrt which may be adapted to any
camera, a device which permits altering of
focal length without losing any frames or
interrupting the continuity of exposure. CIO)
A new speed camera capable of taking
2,600 pictures per second has been designed
to study the exact character of flashes oc-
curring in generators and other electrical
machines. (11). A new portable, spring-
driven camera holds 200 ft. of film and is
capal)le of exposing 120 to 150 feet at one
winding. (12)
A patent has been issued on a hand-held
motion picture camera having a curved gate.
(13)
Source of Material
(1) M.P. World (N.Y.), June 25, 1927,
p. 559.
M.P. News (N.Y), June 24, 1927, p. 2433.
M.P. Today (N.Y.), July 2, 1927, p. 3.
(2) M.P. Today, (N.Y.), Aug. 2, 1927,
p. 3.
(3) American Cinematographer (Holly-
wood), Aug. 1927, p. 22.
(4) FILM DAILY (N.Y.), Vol. XLI,
No. 17, Thurs., July 2, 1927, p. 1.
(5) Rabier, Filmtechnik (Halle, Cer-
many), 2, May 1, 1926, pp. 184-6.
(6) E. Palme, Filmtechnik, 8, Nov. 10,
1926, pp. 537-40.
(7) Cine Kodak News (Eastman Kodak,
Rochester, N. Y.), June, 1927.
(8) M.P. News. July 15, 1927, p. 144.
(9) Kinematograph Supp. (London), 116.
Oct. 28, 1926, p. 95.
(10) Kinemat. Weekly (London), 121,
March 10. 1927, p. 69.
(11) Educ'l. Screen (Chicago), 6, April,
1927, pp, 184-6.
(12) Photographic Journal (London), 57,
January, 1927, p. 18.
(13) French Patent 615089, Soc. Kodak.
{The second installment will ap-
pear- in an early issue.)
"Bill" Morgan New Gen'l
Manager for F. N. Abroad
(Continued from Page 1)
c|uarters. Skirboll has occupied the
post lor 18 months.
Starting as franchise sales manager
for First National, Morgan remained
with the company eight years, serv-
ing in various executive capacities
When P.D.C. was formed, he became
sales manager, continuing in that
capacity until the company's absorp-
tion by Pathe.
Morgan will retain his position at
Pathe until he familiarizes his suc-
cessor as yet unnamed, with the
work.
Fight Film Showing
Legal, Court Holds
(Continued from Page 1)
Judge W. Goodart, in instructing
the grand jury investigating bring-
ing of the films into New York state.
This is the first interpretation of the
law to be made by a Federal Court.
Sievers Released in St.
Louis Fight Film Case
St. Louis — William Sievers, sen-
tenced Oct. 2 to serve three months
in jail and pay fine of $1,000 for
transporting the Tunney-Dempsey
fight films, was ordered released by
Judge Faris on ground he had been
imprisoned illegally.
The court held Sievers should
have been indicted by the grand jury
instead of prosecution sworn to by
the U. S. district aUornev. since
punishment for the crime includes a
prison term and transportation of t'"'e
films an infamous crime within the
meanin.g of the Constitution.
The district attorne-- pnu'^unces he
will present the case to the next
Federal giand jury.
Friday, October 21, 1927
f-^^
DAILY
see
Don't Cut Admissions
Is Warning of Wesco
iiiK to iiianantTs a^^aiiist Mricc re-
ductions.
Cutting admissions lias found its
way into many c!ianncls he says.
These are:
1. Issuing coupons which. toKcthcr
with a specified amount, entitle the
bearer to one general admission
ticket.
2. Contests where coupons are is-
sued which entitle the bearer to
bring one additional person to the
theater, with only one paid admis-
sion, or in other words, two people
arp admitted for the price of one ad-
mission.
3. Contests where coupons ar^- dis-
tributed which entitle the bearer to
a specified rate of discouit at the
box office.
4. Newspaper ads stating that "this
clipping, together with .i specified
amount, will admit bearer."
5. Merchandise contests which run
ever a long period of t'tii" at smcial
discrunts for tickets.
"And," he continues, "countless
other forms of price cutting. It is
the unanimous belief and recommen-
da'ion of the "Way Better Tiian Last
Year" committee that we "Drive, for
cash in the box office" and through-
out this contest, that all plans for
cut rate tickets of any nature be en-
tirely eliminated.
"There is considerable doubt if
any of these methods actually mean
increased revenue to your box office
when they are on a cut-rate basis.
Don't forget, too, that anything of
this nature cheapens your theater,
and really decreases your standard
of admission p'-ices, instead of main-
taining the high standards, f.ir wV^yh
er.ch theater manager shou'l strive.
"Past experience has proved that
where coupons and cut rate f'ckets
have been distributed, it actually
makes enemies for your tlieat.'r in-
stead of new- patrons. S'vneth.ing
plwavs creeps in that causes dissatis-
fpction. To ouote Mr. Frnnk'ivi i'
one of our cabinet niectincs:
'Any time you give anything a';\!'>
free, you lose a good customer I'"
Analysis Shows Presentation
''Craze" is Fad, Clarke Says
Maryland Quits Pictures
Bpltiniore — Keith-.Mhee's Mary-
land has given up showing first-run'^
after a two weeks' trial, reversing to
straight vaudeville. The mana're-
ment c'aims patrons were not inter-
ested in pictures.
Promo tor Jailed
St. Lou's — Echo of the warn-
ing sounded by the industry
aga-nst fake stock and acting
school promotion schemes is
?rres+ h°re of Emerick Kalnay,
3'i. self-Ftvled ind^Dend^nt pro-
di'c-r. charged wi'h us'ng the
ma''s to defraud. He is a'leged
fn hav° advertised for players
for a p'rture. and when appli-
cant's called they wer<? told he
would train them for S25 each.
/.•>■ the present trend toward lavish-
iieys in presoitations being overdone,
dn-(irfiyiy the importance of the pic-
ture in film house proyrams^ Eric
T. Clor'cr, inanaijinr/ director of the
fjnstman theater, Rochester, belicre<
the moment dangerous. His position
is further outlined in this second
instalment of a paper on the subject
read to the fall convention of the
Society of M. P. Engineers.
"First and foremost let us recognize thit
the movie goers aggregate the largest audi
enccs that have ever patronized a^y of the
arts. So large is the following that there is
no effective substitute for the movies. When
Chicago houses were recently shut down the
'legits' did not gain appreciably. It fo'l'.ws
that whoever places the film fir^t in impor-
tance will appeal to the greatest numbers and
do the biggest business. To such an exhib
itor there is nothing to be gained by scttiig
up a variety show along vaudeville lines.
That policy may be be t for combination
houses buying only the cheapest pictures, but
the public interested in this form of enter-
! tainment has never been more than a small
fraction of the vast array of movie goer .
The exhibitor who has the best pictures will
do better to play them with no presentation at
all than to surround them with incongrui-
ties.
First in importance comes the feature, for
it. after all, will chiefly determine the success
of the show. . . . Second in importance comes
the weekly film news. The addition of two
newsreel services this seaon. I regard as
the mot significant accomplishment of the
year. We purchae all six national newsreels.
True, the addition of the e services has in-
creased our expense, but the extra cost is
well worthwhile. For good measure we ad 1
a seventh which is 'The Roche ter Film News."
This consists of motion pictu.es taken by
the staff photographer of one of our local
newspapers. Those events suggested by our
publicity director as being of general intere t
to the citizens of Rochester are photographed
and the shots developed by Eastman Kodak.
The pictures are then sent to the Eastman
theater for use if we consi ler them sitisfac
tory for showing. The expense of this ser-
vice is borne by the newspaper and the the
ater the newspaper furnishing the photo
grapher and the camera and the theater
paying for the developing of th'? reel-.
I cordially recommend this to exhibitors in
other cities as bringing the biggest return on
the money invested.
"Third in importance come the short sub
jects. As I stated a year ago. we cannot
often make use of two reel comedies, nor are
there often so many real good ones, but the
single and half-reel subjects are of great im
portance. Among the e the new Metro Od
dities added to the Fox Varieties, the car
toons and novelties of other companies are
proving most welcome.
"Having now our film what comes next in
importance? Here I unreservedly place pro
jection. Careful and adequate projection
must be assured before it is worth bothering
with orchestral accompaniment or stage effects
And by projection I mean to include all the
lighting embellishments, patterns, etc., besides
a cleanly projected picture. In my opinion
there is almost a virgin field in the art of
nrojection embellishment. At the Eastma-
theater we have made, 1 am proud to claim,
considerable progre s in this art.
"Orchestral accompaniment comes next.
There is little to add to what I have already
stated on this head beyond the fact that thi
se.-ison I am experimenting with continuous
orchestral accompaniment by splitting the or
rhestra into two units when the overture and
.lets are over and the fe.iiure begins. Ha'f
our orchestra, totaling fiS men. is suffirict
fnr the accompaniment of mo«t feitiire«, and
half can rest while the other h.i'f plays.
"I come now to the subject of acts which
plav an important part in the makc-p of a
hill. The important points to rem'-mher are:
M') The bill as a whole must bui'd u" to the
feature, never overshidow it. (2^ The bill
mwt contain variety in character a"d temno,
(i) Yet the bill must ma'-e a coh»'ive w-ho'e
so that Mrs. Smith will tell Mrs. Jo-'S
across the back fence the next momi-ig-. 'Be
sure to see the Eastman program this week.
The picture in't so much, but I wouldn't
have missed the show for the world."
"I am completely convinced that this type
of bill is possible only when the acts are orig
inated in the theater by our elves. I see no
way of rounding out the character of a ti I
by felting an imported act again t a feature.
Since traveling acts are largely vaudevillia
in originfi the inclusion is merely a step i i
the direction of the very combination show
which I wish to avoid.
"As no two features are exactly alike, so
no two shows are exactly alike. There arc
therefore no fet rule; for making up the bi I.
The chief ingredient in making up a bill i-
ideal: just as the chief ingrcdie ts for a
stage act are good ideas for the beginning avd
ending. After four years' grappling with
this problem, I have learned one important
thing and that is to separate comp'ctely. the
What from the How. With this ih u';ht i:i
mind, we have developed at the Ea tm n
theater a unit which for want of b? ter
term, I call the "Cenario denartment. This
is a staff function, responsible for nothing
more and nothing less than to prepare ac
scenarios apprcpriate to each bill as it comes
up for consideration. The head of this d-
partment, who sees all the pictures whi h
are to come to the Eastman, proposes the
bill and makes a write up of each act.
I look upon this as an entirely new p-o
fe sion. After determining in this way what
we are going to do, we can now di cuss a
proved write up; to the stage director and
consider how they are to be pre e ite I. H
then brings them to regular wcck'y p'anning
meetings attended by the heads of the or
chestra, scenic, co tume and projection depirt-
ments, not less than two weeks before the
how is to go on. The stage director, be
sides directing the Eastman Thea'er Co., i
the coordinator of all work in the preparation
of the show. He is re ponsible for the re
hearsals right up to the dress rehear al"- ii
the theater on the Friday morning preceding
the Sunday on which the 'how rp;n . The
stage director continues his work wi'h the
cast in the acts for the remaining 20 per
formances of the week after the 'how i; set.
"The numl)er of items on each bill will
depend on the length and character of the ric-
ture. 'Ben Hur' and 'The Big Parade' for
example call for no overture, but require a
short prelude leading into the stage p'ologu-
which in turn leads directly to the fca'ure
without interruption. Farce comedies and
gala bills, on the other hand, call for g;-ea;
variety and will contain as many as eight
items.
"I realize that there is no one right way
of making the ideal program. There are
many ways of building a bill around any
feature. Our main purpo e is in selecting
the items which we can put over sucres fu'lv
and which in exhibiting suitable viricty will
lead the audiences gradually and withrut
abrupt breaks through various moods up t'>
the opening of the picture which must c^m-
as the climax. A short film Ii -ht in char
acter is necessary as a 'chaser' to fo'low any
feature which may end on a sombre note."
Lusty in Baltimore
Baltimore — Lou Lusty, well knnvn
New York publicity man, has sue
needed Charles Winston in charge of
oublicity for Loew's Century, Valen-
:ia and Parkway.
$1,COO,COO Pub'ix At Fort Worth
F'ort Worth, Tex.— The $1000 00'
Publix theater now being erected h-
-•s been finally named the Fort
Worth.
Remodeling Ranger Theater
Ranger, Tex. — The Lamb h.is been
closed temporarily for remodeling.
Sclicnck Ncjiotiatin^
Alliance in liritain
(tiiiiliKued fii'm I'aijc \)
the scheme sh(^uld work out very
satisfactorily. Wc could bring some
of our most experienced producers
Tiid some of our stars over here to
work with those on this side, and
-oi'Id engage here peop e with pic-
tiircs(|uc personalities to take part in
fi'ms. It would be possible to make
•liree or four pictures a year in Great
I'.ritain."
Harry Goetz Assistant
Treasurer of Paramount
(Continued from Page 1)
back to 1910. when he bcramc asso-
tiatcd with the Crystal Film Co. as
auditor. Later he became ass. slant
treasurer and general manager of dis-
tribution of the original Warner !i'Qni-
pr'iiy and in 1914 joined United M P.
I'roducers as secretar>'. Since 1921
(loctz has been with Consolidated.
Successor At Consolidated
Not Ar. Yet Appointed
II. J. Yates, president of Consol-
'dated stated yesterday that Harry
C; jctz's post had not yet bc-cn filled-
He remains with Consolida'ed until
he can wind up his duties, prepara-
tory to joining Paramount. Yatts
expressed regrets at losing Goetz.
Mt. Vernon Partnership D'sio'ved
Mount Vernon, Wash. — Waldo
Ives and O. O. Riitli have disso vcd
n'lrtnersliip. Ruth has taken over the
R?x while Ives is in control of the
Lincoln.
Building Active in Virginia
Richmond. Va. — Several new t'lea-
ters are to be opened in t'lis st?tc
in the next few months. Richm nd
is to have two new houses, one be-
ing built by Charles .'\. S nva end
the o'her to be a North Richni'ii'l
''ouse to be in charge of Charles W.
X'atighan. A new theater is to be
opened at Kilmarnock, \'a. The new
mosque here is to have both pi~tur'^s
nd stage plavs. The new Loew's
nt Sixth and Grace Sts. rs to open
about Jan. 1.
Dents Control Texas Town
Deniston, Tex. — Dent Theaters
have taken over the Superba, and
now control all theaters here.
Academy Has Picture Shows
Norfolk. Va.— The Acd iny of
Music has switched from rrad sn~ws
to pictures, with changes thice times
weekly.
RATS
We Specialize in Extermi-
nating Rats from Theatre?
Guaranteed method, successfu'-
V us'»d for over fourtern years
Small cost. Ranid and sure.
Your theatre should be ir-^"
from these destruc'ive n»sts.
Our representatives are alwav
in your locality. When can
one see you?
GUARANTFF EXTFRyiNMIN'G CO.
jjOfi f ifib Ave. N.Y.r. lM^>^mcrr 8903
THE
■s^m
DAILY
Friday, October 21, 1927
THEATER CHANGES fOR
MONTH OfjEPTEMBER
Official Changes in Theater
Field Reported by
Film Boards
Film Borrds of Trade through-
out ths United States g-'ther
data on changes in the exhib--
tion field, bv arrangement with
THE FILM DAILY.
New theaters, changes in own-
ership, re-OT)en?ns:s and closings
are covered. Information cov-
ering the month of August fol-
lows:
IOWA
New Theaters
Albert City — Empress.
Openings
Ame"! — rapitol (foimerlv Princess) ; Caman-
c"-* — Garner Hall; Fairfie'd — Victory;
Newton — Rialto ; Rioux City — Royal.
Changes in Ownershio
Adair— Palace. solH to W. T. R'gRS by T
M. Brownlee; Albert City — Empress, sold
to y^meriran I.e^ion bv Fred Ketchner ■
Cantril — Rell. sold to FloVd Mcintosh b>
McTntosh by Howard Bel' ; Casey — 'Ope-a
Hofse. sold to Mr. Moninger by Wabe
& SVeirnper; Cresco — Tbe Creeco. sold
to Frank WewerVs by H. Fred Hinds:
Creston — Crest, sold to J. R. Erdman by
Roy Benson; De'bi — Grpnd. sold to A. E
Hiinn ; Fort Dodge — Majest'c. sold to
Howard Bell ; Opera Hotise. sold to Floyd
Sm'th & Everly by Blank Enterprises:
Strand, sold to Stern Bros, by T. B. jiilius :
Grand Junction — Rex. sold to W. B. Frank
by ATrs. K. D. WMcox : Leeds — T^'e T.eeds.
sold to Mrs. A. Dan'se by O. M. Brownell :
Lets — M'^'pst'c. so'd to F.d Sc'^roeder bv
M. E. G'pple: Montpelier — Midway, sold
to Ed Schroeder; Montrose — Tbe Mont-
rose, sold to Mr. Tbornton by Harry
M'tcb"-'-'- : New Hartfird — T.yric. sold to
Orval Woodley by C. H. McKinder: Perry
— Grand, sold to Youngclaiis & T.atta by
L. C. West ; New+^n — Strand, sold to
Stern Bros, by E. P. Smith ; Riveton —
Grand, sold to E. Kidd by Tbos. Roberts:
P'^ck Va'ley — Orphevm. sold to .''ebesta
B'o». by R. L. Do'-erty ; Seymour —
Majestic, sold to Z. E. Hook bv A. Madi.
son : Rioux Ci»v — Royal, sold to Joe Sm^tb
by Morris Smith ; TerriH — Ria'to, sold
to Ralph Van Pooeen by John Aden.
C'OS'T^S
Bt'cVwel! — T.i»-erty : Tedar RaoMs— Gra"d :
C'e-emT* — Opera House : Kalon=< — The
Kalonn : New L-indon — Alamo: New Mar-
\"* — teic;; Pa'mer — Con'me'-rial Gli'b :
P"'e-*'*ri — <:tran'l : P^v^an — Emp-**ss : Sioux
f •■•"— Tivoli ; Terri'l— Rialto ; Winterset—
Paramount.
N-'w Theaters
Leonari'fville — «"-"-.
Ea«*on — Community : Jewell City — AVhite
way.
AT*'^n ''>"c-np«;€j ^T,.«»q ri'-b. snlfl to Bii«;.
rtAcQ M''"*s Pt..H }iv ^Tv>p-:p..Ti T efy'on ;
A**'''a — 0"p»"i H'^i'ce. sold t" Fl'>vr1 '^^a-
l-^^ev by P'horct^.'n B»-os. ; ■Ppve'-iy — The
nr...rlv. «r,M to T. E. Sm:»h bv T. T.
P'iT->n : r!-«!)» Ppnd — Andrpss. sMH to
^''a^ A"'''''»*"s bv Woo*pn fh, R*r^-art :
Me— •■»•- — TT-l Ray ^rM\ tn prank Tie T,acv
bv ^ . F, O — 'n • N^o''p-»^!i — r-pcopnt. erti't
fn '''—1 ''■iipV Vv F. r. AlV-r Mn-t"n"'"e
_/':.., p,ii ,^1^ ,„ r. 'a. T.e^^'Mon bv h!
y 1., . e.._„.,„ — T^i.,..:p ,„ij ,^ T ,^ <-
p„,.., V,r IV T TT..ff~— . i»r;>i:,.„-v„r.r
^_r'r%.virni*.^UY, «otfl t*^ ^>^-liiatv»*h'iri7 Com-
munity Assn. b" AT'ican Legion.
C'a ''in— Electric; Hui-b-i'dt— Elite; Inman
— Commi'nitv ; Ma><a8ka — Tbe Mahaska ;
Olpe— Electric ; Parker— The Parker.
K ENTUCKY
Re-openings
Prestonburg — Court.
Changes in Ownership
CampbeUsberg — The Campbellsberg, sold to
Allen Asbury by F. W. Wolfe; Corbin—
Hippodrome & Palace, sold to Lee &
Hammel by L. Marenbloom ; Cumberland
— The Cumberland, sold to J. P. Freeman;
Cuthrie — Dreamland, sold to Goldberg
Amu?e. Co. by E. Frey ; Henderson — Au-
dubon, sold to H. E. CuUey by B. T.
Curry ; Rockport — Liberty, sold to L. F.
Harrel by Roy Harrel ; Springfield —Lyric,
sold to F. M. Martin by R. L. Over-
street.
Closings
Beaver Dam — Ideal ; Berea — Scale ; Elsicoal
— Dalna ; Island — Ivy; Maysville — East-
land : Milton — Community ; Whitesburg —
Karlton.
LOUISIANA
Changes in Ownership
Mangham— Liberty, sold to Insley & Graw
by Sam Piro ; New Orleans — Grand, sold
to Chauvin & Lones by M. Aranda ; St.
Maurice, sold to O. M. Hebert by Max
Heine; New Roads — Opera House, sold
to L. J. Lanfflo's by J. A. Langlois.
Closines
Baker — Baker Hipb School ; Urania — Palace.
MARYLAND
Changes in Ownership
Baltimore — Flag, sold to J. E. Hartlove by
J. J. Hartlove; Havre de Grace — Willow,
sold to Grand Co. by J. W. Bauer.
MASSACHUSETTS
New Theaters
Revere — The Revere.
Changes in Ownership
Merrimac — Grante Hall, sold to Jos. Cohan
by Leslie Patterson.
Closings
Ja,maica Plain — Supreme.
MICHIGAN
New Theaters
Detroit — -Crown and Ramona ; Wayne — The
Wayne.
Changes in Ownsrship
Berkley — The Berkley, sold to Central The
aters Corp. by Kimmel Bros. ; Channing
— Liberty, sold to Ed Vermullen by Chas.
Vermullen; Detroit — Eag'e, sold to Harry
Mack & Ernest Neyer by A. A. Galston :
Warren, sold to Ben Wiseman by Louii
Gray ; Iron Ri'-er — Cozy, sold to F. C.
Phipps by W. H. Marolf ; Oxford — Opera
House, sold to Ray Forman by Mr?. )
Kessler: Saginaw — Dreamland, sold to G.
P. Wilbur by C. H. Potts; Scenic, sold
to Chas. Hammer by Era Bond.
C'osings
Detroit — Orient ; Rex — Galesburg ; Wayne —
Aliseum.
MINNESOTA
Changes in Ownership
Austin — Fagle, sold to W. L. Hamilton bv
Joe Milnar; Elbow Lake — Opera House,
sold to W. L. Anrlersnn by E. J. Rekow.
Closings
North field — Grand.
MISSISSIPPI
Chan<?es in OwnTshio
McComb — Tacobs. sold to Sacker Amnse. Co.
by A. M. Patreau,
C'osinP'S
Newton — Rex ; Pono^rc — ffm.
MISSOURI
R°-on»nings
Phillipsburg — Universal.
Chanfps in O'wnT's'iip
Bu'l-ne'cn Junction — Grand, sold to C. K
T'-orripson by E. C. Tnbn"-on ; Kansas City
— Ellsworth. soM to Fleming R- ATrs. S. E.
Moo'e bv T. W. Fleming: GilVs. sold to
A. M. Eisner by Toe S-'verman ; Vine
Street; Central, sold to Tbors. R. Mor-
rissey bv Mr. Graham: Hur"an«**'''e — T.ib.
P-fv. s'-'M to Tames Sears by Mrs. M''e
Edmonds : St. Joseph — Libertv. sold to F.
A. T^rondridee by J. G. G'cb : Piedmont
— R-'r^ess. sold to C. L. Bennett by C.
N. Saeyer.
CoB'tO'S
Bunker — ^Paramo-"' • O-p-n City — Elite.
MONTANA
O^-n-nes
F-^-M — T.ibp'ty: Melrose — Opera House;
Walkerville— T.i»-r»v.
C'osings
Ekalaka — Playhouse.
Exhibitors
Daily Reminder
Hallowe 'en
parties Oct.
31 should
aid in
stimulating
business.
Friday, October 21, 1927
NEBRASKA
Openings
Allen — Thelma — Dix — Legion Hall; Napo-
nee — Reams; Polk — Viking.
Changes in Ownership
Burchard — Wonderland, sold to G. F. Owen
by American Legion ; Cozad — Legion, sold
to R. E. Falkenberg by Wm. Bolan ;
Creston — Jewell, sold to Leo A. Steiner by
Wm. Engleburt; Crofton — Stai, sold to
Helen Drexler by F. W. Larson; Herman
— Legion, sold to C. Bergstrom by.E. C.
Burdick ; Lincoln — Capitol, sold to Nick
Paper by W. J. Seydletz ; Maxwell — Star,
sold to Herman & Knapp by Edna E.
Everly ; Ohiowa — Opera House, sold to
D. E. Frank ; Orleans— Strand, sold to
Moore Bros, by Bhibaugh & Gladstone;
Springfie'd — The Springfield, sold to C. H.
Olderog by W. E. Dyer; Verdigre— Em-
press, sold to J. Jesminek by Oscar Grosse.
Closings
Arnold — Tsis; Holstein — ^Opera House; Max-
we'l — Star; Newman Grove — Star; Royal
— The Royal : Page — Cozy ; U'ysses — Jean ;
Weeping Water — Liberty; Winnebago —
Corrrmunitv.
NEW HAMPSHIRE
Changes in Ownership
Hinsdale — Monitro. sold to Raymond C. Hil-
dreth by M-s. TV. S. Kimball.
NEW JERSEY
New Theaters
Clementon — The Clementon.
Opening's
Conshohocken — Forest; Westmourt — The
Westmotint.
Chanees in Own'^rshio
Boonton — Harris Lyceum, sold to D. Shaper
by Harris Bros ; Glendora — Fire Hall, sold
to G'endora Fire Co. by C. Strater; Jer-
sev City — Liberty, sold to C. Ruby ; Ho-
boken— City, sold to I-'ndy Amuse. Co.
Itv Hobo'-en Amuse. Co.: Lyndhurst —
S'ar. sold to B. S'mon bv Mr. Astrin ■
Newa'k — Lewis, sold to Mr. Simon by
Mr. Astrin.
NEW MEXICO
Chanel's in Own^rshio
Carlsbad — Crawford, sold to Ray Bartlett by
I. R. Linn.
NEW YORK
N«w Thf^aters
Brooklyn — Congress. Eighty-sixth Street, Or-
iental and Montmarte; Long Island — Oasis
at Qve'^s.
Chantres in Ownership
Andover — Auditorium, .sold to G. G. W'l-
liams bv John Ka'canes: Brooklyn — Art
Avenue Playhouse ^formerlv Seventh Ave.)
p^Id to S. Bergoflf; Everg'een. sold to
P--dv Amiice. Corn, by Giant Am'^se.
Go'-p. : Man'ir. sold to Loew's by Mr.
Fleis''T'm'*n ; .^'-bwav. sold to Mr. r:rossm''n
bv ^v Barr : TomV-ns. sold to Tf •-Ikona^i ^
>Tp'-,1a-:->n by T. Pptitip^. PuTa'- — Sbpl-
don sn'd to F'iTabpth Vniebt bv <~has. L.
McCarthy & Frank Osbom ; Lackawanna
Dallas House Starts
Price Increase Move
Dallas — The Majestic has started
an admission-increase movement that
looks as if it may become general
throughout the city. The theater has
advanced its top ticket price 10 cents,
bring admissions to 60 cents. This
increase will be the only change in
the schedule.
Although no official word has come
from Loew's Melba. it is understood
Miat the theater will charge 60 rents
■^or the orch'^stra at nierht, Sa*iirdays,
Sundays and hoUrlavs. Fourteen
nionth<; atro the Palace advanced its
'■"■n Dri'"e from 50 to 60 cents. It is
'il-plv th^t the Cprittol "'ill inrreace
■^'•rrhf nrires from ''O to 50 cnts. The
-dditional rn«t of plavino' talent J>rid
•^oitse onTat'ons are PssVnpd as the
reason for the general advance.
J^->tttf cbinrer. l^^iss — T'""* n-"»triVior
'if Cor"rripr'"'» h^^ rl'^'s^d a 7n-v'"Tr
'""aSP wit'i ^-apnofT Ar""'^''rn"rit Co.
"■-•r tTio ftiofpr bolnc built in rnn-
'•^*-•^^■'^^^ '^^^r'^^-^ a }i^*(at ^f a rf^c* nf
■*! 100 O^n at P."np. p-^rrA<;t and T7-nr,t
^' '^*. Louis. The theater will seat
''000.
Ta^^e Ov^r P'>»rib"S'*h T'"'at°r
Tndiananob'': — O^^p^ ^ "Nfark-c i-'a-n-e
'-'ir'^n ovpv the Gaiety from Frank
— Family, sold to Abdella Moses by L.
R. I,inovvicz ; Long I'^land — Gentral Park
at Central Park, sold to Mr. Haas : Unqva
(formerly Palace), at Farmingdale. sold
to Milton Strauss bv Farm-ngd'-V Ami-sc.
Co. : Northport at Nortbnort, sold to Mr.
I.iman by Mr. Stenzle*-; Beve-ly at
Oree*is. sold to A. T.ivot*i bv Svl'-pster
Rosenthal : El-te at Sag Ha'-bor. so''' to
M. niynn T^v Mr. Rosen't^al : K'n^s Pa-k
— Kind's Park. soM to TVTr. Bt-egnot by
Mr. Haas; Ne'w Yo'k T'Tr — B'onx P'a-
za, sold to Grobe & Knoble by Mr. Gold-
reve**; T.onis (fo-merly 'K'ameoV S'^t/I iq
Ln"is Tbeatprs Tnc. ; Wa'^efieM. so'd to
Rolte Bros, bv l^^r. P^i^alic . Ph'^en'x —
S*-nnd sr,M tr, K— -1 H Zimme'- by M.
Sln*nxk;i'ushvi"e — '''••s'-vllle, sold to Ian
R. Cone by J. C nt-^Horett.
C'or'ics
Oswe^'v — ^State; Rochester — Plaza; Tully —
Audltorit'm.
NORTH CAROLINA
Onpn'nsrs
i;iizabeth City— Carolina ; Randleman — Lib-
erty.
Changes in Ownership
^anrbo'o — West, sold to L. R. Cla^k by
J. W. Thomps'>n : 'P'''rr<a — Opera H""se,
sold to Mrs. Ze'rna "n-ii'er bv C. T, Mas-
sf-v : <^ranite Fa"s — 'Palls. soM to W. N.
.S'-PTill bv L. T. Sha-r.p; Meb'ne — Ma-
iesfic. sold to J. T?. Williams by S. S.
Stpvpnson * Mt. Ai'-v — T^f-rta^'wav Ff Va-
tior.-!, sotfl to W. H. T^tarinn : N^tn's-p*^^
N''^'''tit>'-T-''e. so'd *n r>'^*•a n-nee hy E.
L. Ve-t"-"ion : p-hS--nr»»-.'-_T-(:T:, ^r~M
to Mr. Mill— by P. T?. r.r-P^'U. <!t. p,ul
— r.-r.'l. eoM fi r. F Tardel' bv Jos. T,.
r-i.-clpii: SiVi- C'<-v — A'mo s-td to' T A.
Kenn--^" by L. R. Ha-'-; Txr,",^^— Wano-
ra. s'^M ti C. F. ra.-flell bv Jos. T,.
r-i.-fipii; Wa-.r.-r — Arpxdp. sold to E. L.
Anderson b-.- r> <; rn.pc»«..t.
NO^TTT DAVOTA
N"^" T''"''*"rs
Fp-'^n-' — Community Hall; Petersburg —
Movie.
C'^3n<?p<! in O^Ti^rs^'n
MrVille— <"-»•" sold to Fletcher Despain by
Geo. McMillan
Antler — Rocke; Fa-""i — G'and ; Grandin —
Auditorium ; Hamilton — Paxman.
THE
Friday, October 21, 1927
i^^
DAILY
And That's That
LBy PHIL M. DALY,
JACK HELLMAxN, Kansas City
exploiteer for M-G-M, has copper
laurels as a showman, but now he's
for honors as a "pote." The exuber-
ant Jack burst into verse when Ha.
ris ir". W'oifberg, district manager
made a 98 on tiie golf links. I lore'
his description of Harris' feelings:
I remember still the mighty thrill
That came with my re.l tup Ij, u.a,
And the moment great wiien 1 reached tl
estate
Of a lad in long pants suits.
I touched the hci<i.it . on mat night of nights
When my .^wect.ieart an^were 'y- ';
O, the tingling bliss of our nuptial kiss
And our baby's fir.t caress.
I won my bars whe.i the great god Mars
Held our country in his sway;
Ves. I've had em all. but they all seem smaK
To the thrill of yesterday.
Through all thcoC years, midst wails and
tears.
O'er the gold courre I have blundered,
But the thrill sublime at last is mine!
Hot dog ! I broke a hundred.
Notice the souvenir program cele-
brating the advent of the new pres-
entations policy at the CapitoU
Nifty handling of printers' ink, good
reader interest ang.e in the copy and
an undeniable note of sincerity in
the message.
George Kelting, now gaining 're-
nown via the radio as "the master of
the harmonica," is "Kellen" of Pathe-
serial popularity.
Frank L. Inghram, scenarist of
Pathe westerns, never enters a stud.o
a7id seldom goes to see pictures.
1 h s, he explains, assures originality
(7( his stories.
Josephine Hill is the only girl in
the cast of 44 enacting "The Devil's
Twin." starring Leo Maloney.
Ted Stanford, organist at the
Kenosha, Kenosha, Wis., has been
honored by the Milton Weil Pub-
lishing Co. Chicago, with his picture
published on one of Weil's latest
numbers, "After I Call You Sweet-
heart."
Nora Bayes outdid herself at a
Cap.to! matinee for her best friends
and serverest critics — her three ad-
opted children — were in the audience
to observe their foster-mother's first
appearance in a picture house.
A lot of Swedish is being spilled
on the set of "The Divine Woman"
at M-G-M, for Victor Seastrom, is
directing both Greta Garbo and Lars
Hanson in Sivedish. And members
of the technical staff are trying to
pick up the lingo, to find out ivhat
it's all about, without requiring
Seastrom to explain.
Jeanette LofF has a "camera proof
profile," according to Cecil De Mille.
who has signed the attractive blonde
to a long term contract.
And then there's the exhibitor
zvho's so tired he hopes the govern-
ment will repeal the admission tax
so he won't have to keep books any
longer.
Uniform Developer is
Claimed by Garbutt
Hollywood — Revolution in methods
of developing negative is predicted
through introduction of a new ma-
chine designed by Frank E. Garbuti,
.lead of I he 1 aramount laboratory de-
partment.
cuiul.u's device, which he devel-
l)ed with the aid of Leigh Griffith,
.vill bring about the absolute un.forni
■veil pnient, its inventor says. The
developer is about 40 feet in lengtl
ind stands nine feet high. At one
nd ,in series, are the tanks of de
veloping and film cleansing liquid.
The remainder of the machine i;
made up of rollers and the mechan
ism which controls them.
By automatic control of the roll-
ers, tension of the film thread is
lessened or the slack taken up tc
maintain an absolute even tension on
the film at all times.
Another "Big Parade" Record
Cleveland — '"I'he Big Parade" ha^
another record to its credit. It i;
now playing its 18th week in Cleve-
land. This was not a consecutive
run, however. The picture played
lvvo roadshow engagements here, the
first at the Hanna for eight weeks
and a return engagement at the Met-
ropolitan for four weeks. Recently it
played its first popular price engage-
ment at the Sti.lman. That was for
four weeks. Last week it played the
Park, and this week is at the Gran-
ada.
Amstein At Kosciusko
Milwaukee — Eugene Arnstein has
been named manager of the Kosciu-
sko to succeed Leonard Grossman,
now managing the Juneau. Arnstein
was formerly managing the Astor.
Sign Sunday Petition
Waukon, la. — A petition for Sun-
day shows has been signed by all but
four of the business firms here and
presented to the town council.
Paul Gusdanovic 111
Cleveland — Paul Gusdanovic, local
exhibitor, is ill. After an observation
period at a hospital, he is at home
taking a rest cure.
Butterfield Leases Flint Theater
Flint, Mich. — The theater being
built in the Capitol building has beer
leased to W. S. Butterfield at an an-
nual rental of $5,000.
' Drew at Detroit
Detroit — Frank Drew has been ap-
pointed manager of M-G-M ex-
changes, succeeding Arthur Ehrlich.
Fox Opens Frisco House Next Sept.
San F"rancisco — Fox's 5,S00-seai
house under construction here will lie
completed in September of next year.
Decker with Greater Features
Detroit — S. K. Decker has resigned
from Pathe to affiliate himself with
Greater Features, handling city sale.
YEAR BOOK TOPICS
1. HISTORY 9.
2. CONTENTS 10.
3. RESEARCH 11.
4. READERS 12.
5. STATISTICS 13.
6 14.
7. 15.
8 16.
OUT
IN
JANUARY
No. 5
PUBLISHED
BY
U':0, FILM DAILY
No. 5
YEAR BOOK STATISTICS
DISCUSSING the statistical data in the 1928 FILM
YEAR BOOK is like talking about the currency in
the United States Treasury. There's nothing but
currency — the statistical coin of the industry that one
needs to possess throughout the year in the daily trans-
action of motion picture business in all departments.
Here you will find statistics covering every field. First
come the major divisions of production, distribution and
exhibition. These are in turn subdivided into the count-
less branches and fields of film activities. Organization
of producers, distributors, studios, exchanges, boards of
trade, importers, exporters, associations, societies, clubs —
statistics on any department you care to mention.
All here between the compact, handy covers of the in-
dustry's encyclopedia-
't
m ji
^^v
\
at
S^^,
trVse
>»
fj:we>
?-f<rr»-sia»-i?^
«VSip|Sa^-^i2
Scvee'*
A
cA f IRa NATIONAL SPECIAL/
2^<*HEWSPAPER
of FILMDOM
ANDWEEKLY
FILM DIGEST
VOL. XLII No. 19
Sunday, October 23, 1927
Price 25 Cents
anirresiSi
mk Gmedff
^
Saifsjiarrieik Vnderi
of N, Y. Herald Tribune
—and all the New York critics
echoed this praise!
At Broadway's beautiful
COLONY THEATRE.
Starring NORMAN KERRY and
LOIS MORAN with Gertrude Astor,
Myrtle Stedman, Lee Moran, Phillips
Smalley, Arthur Lake. Presented by
Carl Laemmle.
A WILLIAM BEAUDINE Production
Supervised by CARL LAEMMLE. Jr..
7t's on the Universal Big Gun Group/
Keep Posted
Hollywood is the fountain.
hea<i of activity in the industry.
Production news is the concern
of everyone. Busy executi> es
in production, distribution and
exhibition find THE FILM
DAILY'S wired coast news an
efficient way to keep posted.
Reason Why
T TNIQUE standing and prestige of THE FILM DAILY is not a
*^ matter of chance or accident. It is the natural result of eight
yearsof s luare shootig, giving readers all the news of the industry
WHILE IT IS NEWS, with bunk entirely eliminated. Concise and
thorough presentation of the news and service departments which
really serve, >tamp THE FILM DAILY as
T]\t hiewspaper of Filmdom
Shoi/vmanship
Exp'oitation assures better box
office receipts, and the six-day-
a-week service of Exploit-O-
Grams, offers the most
thorough and helpful show-
manship aids at your disposal.
Every stunt a tried and proved
success.
icuTyAiiRAy=
MACK SEN NETTS
BATHING BEAUTIES
ahsolute
• class in
the5hort
comedy
fields
MADELINE
MURLOCK
Pafhe Exchange, Inc. .,
Pt MtkLC STUDIO *CTV«i
■
EGGERS
INCORPORATED
Photo
Engraving
Specialists
to the
Motion Picture
Industry
DAY AND NIGHT
250 West 54th Street
NEW YORK
Telephone: Columbus <MI'2-3
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7>f<» NEWSPAPER
o/'filmdom
ANDWEEKU
FILM DIGEST
^tf/mr^
VOL. XLIl No. 19
Sunday, October 23, 1927
Bita^lubta 1918
JOHN W. ALICOATE. Publisbtr
INDEX
THE DOLLAR WARBLE, An Editorial by Maurice Kann J
FlXAh'ClAL 4
FOREIGN MARKETS, by James P. Cunningham !..!!!.!."! 5
REVIEWS OF NEWEST RELEASES, by Lilian W. Brennan 6 7
THE PRESENTATION FIELD, by Charles F. Hyncs 8
EXPLOITOCRAMS, Compiled by Jack Harrower 8
THEATER EQUIPMENT AND MANAGEMENT, by Michael L. Simmons 9
HOLLYWOOD HAPPENINGS. Coast News by Telegraph 1011
■■A LITTLE FROM LOTS.' by Ralph Wilk u
THE WEEK'S HEADLINES 12
AND THAT'S THAT, by Phil M. Daly \2
REVIEWS
FACI
CANCELLED DEBTS 6
HIS FOREIGN WIFE 6
THE JAZZ SINGER 6
JESSE JAMES •. 6
ONCE AND FOREVER 6
PUBLICITY MADNESS 6
RACING ROMEO 6
SPRING FEVER 6
WE'RE ALL GAMBLERS 7
WHAT PRICE LOVE 7
SHORT SUBJECTS
PATHE NEWS
— renders speedy service
during World Series
in New Castle, Pa.
New Castle, Pa., October 20, 1927.
Mr. Bert Moran,
Pathe Exchange, Inc.,
1018 Forbes St.,
Pittsburgh, Pa.
Dear Friend Bert:
Allow me to congratulate you and your PATHE NEWS
for the speedy service rendered to us during the World
Series. Pathe Exchange was the only news that delivered
scenes of the games on the same day each game was played.
This is what we call real service.
Very truly yours,
Charles Freeman,
Capitol Theatre.
FILM OFFICE
7200 sq. ft.
with
4 VAULTS
PROJECTION, CUTTING
and SHIPPING ROO.VIS
LIGHT ON FOUR SIDES.
IN THE HEART OF THE
MOVIE DISTRICT. EVERY
ESSENTIAL CONCEN-
TRATED IN ONE. 100%
SPRINKLER. 3 -PASSEN-
GER, 1 FREIGHT ELE-
VATOR.
126-132 West 46th St.,
Between B'way and 6th Ave.
Leavitt Building
2nd Floor Phone Bryant 7747
From the
Qround Up
CT~ O exhibitors, protpective «wnen.
./ operators and managers, we orter
a service so complete that every
conceivable detail of theatre construc-
tion, equipment and management is
cared for to their best advantage.
Years of first hand experience have
fitted our pers nn 1 to know and
handle theatre problems. A nation-
wide pooling of men, money and ma-
terials, under centralized control,
enables us to purchase at rock bottom
prices, to distribute quickly and eco-
nomically through 31 points of van-
tage, and to give our clients the
benefit of every saving thus enjoyed.
Architectural, engineering and sales
services are some of the other ad-
vantages we place at your disposaL
And back of all. a spirit of Genuine
Cooperation with all inte'esfed in the
success of the theatre industry.
ISIational Theatre
Supply Company
Offices in all Principal Cities
It will pay you to Know and Use our
unusual service facilities.
We stand back of all merchandise we
distribute and all service we furnish.
(3899A)
NOTHING LIKE IT!
Cloth Bound
Stamped in Gold
Over 1000 Pages
65<" wide-9K" deep
LAST YEAR OVER
500 ADVERTISERS
USED THE YEAR BOOK
THE FILM YEAR BOOK
IS THE ONLY BOOK OF
ITS KIND PUBLISHED
A hook covering faith'
fully every phase of the
M.otion Picture Industry
Anything and Everything
Pertaining to —
PRODUCTION—
DISTRIBUTION-
EXHIBITION—
Referred to daily
by thousands
Four pages of index to
editorial contents set in
this size type may give
some idea as to the num-
erous items of interest in
the FILM YEAR
BOOK
Covers Everything-^
Qoes Everywhere
365 DAYS ADVERTISING
VALUE AT ONE TIME RATE
Filmdom's Recognized Book of Reference
FREE TO FILM DAILY SUBSCRIBERS -TO OTHERS $5.00 A COPY
'^/;
4i.
>.
■ }^
v>;
o
''^<^>
Once In-* Never Out!
For nine years the FILM YEAR BOOK
has been growing in reader interest and
advertising value. You'll find one everywhere.
YOU OWE IT TO YOURSELF TO FIND OUT
MORE ABOUT THIS BOOK— NOW.
^ >.%
'^ :%
^OA,;
'^. '''^
iTHE
p/ FILMDOM
AHDWEEKLY
FILM DIGEST
VOL. XLII No. 19
Sunday, October 23. 1927
Price 25 Cents
K-A TO INVADE POLI
K[*V[N6LAND TOWNS
Building Program Follows
Sale of Circuit to
Syndicate
Sale of the Poli circuit to a syn-
dicate headed by Max Shoohnan of
Boston, who is believed acting for
some large chain, probably Stanley,
wilt result in immediate invasion by
Keith-Albee of the towns controlled
by the Poli chain.
Keith-Albee has held ofi from Poli
towns, because Poli has booked K-A
vaudeville into his houses for the
last 20 years or more and the circuit
did not want to go into competition
with a customer.
With announcement of the sale,
K-A feels it has no further obliga-
tions, and now has its agents in New
England looking over sites for the-
aters in New Haven, Hartford.
S-pringfield, Bridgeport, Worcester,
Waterbury and Meriden.
In announcing the plan to build in
the Poli territory, E. F. Albee stated
(Xontinved on Page 12)
A.C.A. IS RESUMING
PRODUCIIONINJAN.
Production is to be resumed short-
ly after the first of the year by Am-
erican Cinema Ass'n, Harry Manus
stated yesterday. The company will
work under on a picture to picture
basis in its output this year, produc-
tion on which was halted to effect re-
organization of the personnel on the
Coast, following the resignation of
David M. Hartford.
No definite number has been de-
cided upon, but the total will be con-
(CottiMttfrf on Page 12)
Grainger on Trip
James R. (Jimmy) Grainger, Fox-
sales manager, left last night for
Washington on the first leg of a sever
weeks' trip which will take him to
every Fox exchange in the nation.
Bancroft in New York
George Bancroft and his wife, ar
rived yesterday in New York from
Hollywood to stay for a short vaca-
tion.
UNITED ARTISTS PLANS \ FewTheaters of Nation Charge
fORENGLANDINDEflNlIE Admission of Over 75 Cents
khenck Says He May Make
One, Possibly Two
Pictures
By ERNEST W. FREDMAN
Editor "The Daily Film Renter"
London — While Joseph M.
Schenck's visit to London concerns
production here there is no definite
indication that United Artists will
make any pictures in England.
Schenck is conferring with Maurice
Silverstone, managing director of
Allied Artists, Ltd., L'nited's English
subsidiary, relative to the quota which
comes up when Parliament convenes
in November.
Schenck stated yesterday he may
make one, and possibly two pictures
here.
Fake Stock Promoter is
Given 8 Months in Jail
Philadelphia — Eight months in
jail and fine of $300 was the sen-
tence meted out to .\. L. Gilbert, leg-
less fake film stock promoter, who
swindled a New York man out of
$500. The Better Business Bureau
aided in securing the evidence.
Lichtman in Minneapolis
Al Lichtman, United Artists vice
president in charge of distribution in
the United States and Canada, is en
route to Minneapolis on a sales trip.
Pathe Joins U. P.
To facilitate handling of
news, Pathe News has become
a full-fledged member of the
United Press. Although the
agreement was made several
months ago, announcement
was withheld pending comple-
tion of arrangements for de-
livery of United Press reports
to Pathe News representatives
throughout the United States
and Europe.
STANLEY-fRimOfER
BUILDING RACE SEEN
Philadelphia— Keen rivalry be-
tween the Stanley and Freihofcr in-
terests, which was made greater by
the breakdown of negotiations for
the taking over of the rival chain by
Stanley and a retaliatory building
campaign now is in progress.
Freihofer is declared to have plans
for the building of five houses. One is
to be in West Philadelphia, one in
South Philadelphia, one at 6703
Broad St., one at Germantown and
(Continued on Page 12)
The Dollar Warble
THAT Pathe rooster won't stop crowing. After all, the old
bird has plenty to warble about. Lining up eight Broadway
theaters to show Pathe-De Mille features in one week is a
-sale.'^ feat that merits attention.
Phil Reisman gets the hand-shakes if you happen to ask who
is responsible for the deal. We remember when Reisman switched
affections. He left Paramount and joined Pathe. There were
many who said it wouldn't work out. Selling the one product was
different from selling the other. Now, Phil comes through witiT
this Broadway walk-away.
Reisman has had tough sledding all the way. Ask any sales
manager what he thought of it. Whipping the force in the field
into the line he expected it to chalk was a job. Still plenty left
(Continued on Page 4)
Survey Discloses Reason
for Exhibitor Apathy
Toward Hearing
Comparatively few theaters of the
nation charge an admission of over
75 cents, and therefore are not con-
cerned particularly with efforts to re-
peal the admission tax or amend the
law to exempt admissions up to $1.
This, in a measure, explains the apa-
thy of exhibitors toward the hearing
on the tax which is to be held at
Washington Nov. 10.
This fact is disclosed in a nation-
wide survey which reveals that a 75
cent top except for loges, is the ex-
ception rather than the rule in first
run houses of the nation's key cen-
ters.
Only roadshows in most instances
would be affected by an amendment
of the law to exempt from tax ad-
missions up to $1, the survey shows.
11 B' WAY HOUSES PI AY
TO 740,000 WEEKLY
[Estimated weekly attendance of 11
Broadway picture and combination
louses totals 740,000 according to
igurcs compiled by Kcith-.^lbee and
.^'athe. The compilation is made in
in effort to arrive at the number of
icople who will witness Pathe pic-
(Continued un Page 12)
3 Indicted at Frisco
in Fight Film Case
San Francisco — Harry Burke, his
son, H. W. Burke of New York, and
J. J. Moore, local theatrical agent
are under indictment on a cha-ge of
bringing the Tunney-Dempsey fight
ilms into the state.
Spoor Has Color Process
Chicago — George K. Spoor is pre-
paring to sponsor a process for color
i ms invented by William \\'orth-
ington, from whom he secured his
third dimension process. The proc-
ess is designed for industrial films
md small amateur projection ma-
chines.
THE
Sunday, October 23, 1V^/
Vol XLII Ho 19 Suoiif Oct. 23. 1927 Prici2S Cenlf
mnH. ALiCOA E
Publisher
Publislie<l daily except SatiirHay and holiday
at 1650 Uroadway, New York. N. Y., and
copyright ( 1V27) by Wid's Films and Fil'i
Folk. Inc. J. \V. Alicoate. President ami
Piililisher; Maurice D. Kann. Vicel'resideni
and F.ditor; Donald M. .Mersereau. Treasure!
Hi siness and Ailvertising Manager: Ualpl
Wllk. Traveling Representative. tntered a
seconti class matter May 21. I9I8. at th<
post-ofiice at .New York. N. Y., under the aci
of .March 3. 1879. Terms (Postage free'
United States, outside of Greater New York
JIOOO one year: 6 months. $.'i.OO; i months
$.100. Foreign. $15.00. Suhscrihers •lioiil.'
remit with order. Address all comniimica
tions to THE FILM DAILY. 1650 llroad
way, .New York. N. Y. Phone Circle 47.16
<7.17-47.»s-47.!9. Talile address: Filmday
New S'ork. Hollywood. California — llarve>
K. Gatisman. Amhassailor Hotel: 'Plionr
Orrxrl rOOP and Washington 9794. t.ondon—
F.rnrst W Frrdm;in. The Film Renter. SS
Great M.irMioronKh St.. t.ondon. W. I. Ber
lin — Lichlhddhuehiie, Friedrichstrasse, 225.
Financial
Paramount Pfd. mounted almost 3 poi:its
on a negligiljle turn-over, while Eastman lo t
that much when 1500 shares changed hands.
The market was fairly active.
*tAm. Seat. Vtc...
*tAm. Seat. Pfd...
*BaIal>an & Katz..
*Bal. & Katz Vtc.
Eastman Kodak
*tFi!m Inspection
*Fir.t Nat'l PfJ..
Fox Film "A". . .
tFox Theaters "A"
*Jntern'l Project. .
Loew's, luc
ttLoew's. 6s 41ww.
ttEoew'.s,6 41x-war.
MG-M Pfd
Cap. Corp.
Exchange .
E.xch. "A".
ttPathe E.xch. 7.37
Paramount FP . . .
Paramount Pfd. . .
ttPar.Bway.5Ks51.
**Koxy "A'
**Roxy Units ....
**Roxy Common
SI;ouras Bros
Stan. Co. of Am..
tTransLux Screen
*Univ. Pictures . .
Univ. Pict. Pfd...
•tWarner Bros. . .
Warner Bros. "A".
.i64j^ uoyi
*M. P.
»Pathe
tPatbe
70/2
IS'A
58"
105/2
ioo;4
25
27
92 '/4
107!^
12134
101^4
35
38
10
40
6054
3H
l66"'
25 ji
69
18^
5674
105/
100
25
26/
92
106/
120M
101
33
35
48
60 J^
73/
160/
5
100/
65/
18/
10
573/8
105/
100/
25
7/
5
26/
92
1067/^
121J4
101/
38
58 59/
3H 3H
30
100 100
.... 15^
24 5^ 245/^
1,500
4,000
100
2',866
1
25
200
1,100
17
3,700
200
3
1,000
'126
I'.eoo
High Low Close Salw
•Last Prices Quoted '"Bid and A'^ked (Over
the Counter)
tCurh Market ttBond Market
NOTE: nalali?n & Katz is listed on the
ChicjiKO Uiiard: Skonras on the St. I.oui^
Stork Fxrlianee and Stanley in Philadelphia
H'/ien i/uM think of
INSURANCE
you are thinking of
S T E B B 1 N S
Specialiiita in Motion Picture
and Theatrical innurance for
the past twenty yean
Arthur W. Stebbins&Co., Inc.
1540 Broadway N. Y. C.
Brvunt 1040
The Dollar Warble
(Continued from Page 3)
to do. But progress has been made. Reisman knows how hard the
road is. Having packed a grip for years there aren't many angles
with which he is not familiar. Because we admire the grit and
ability that bring results when the going is rough, we take this
occasion to do a little rooting for the chap who is making good
ior his company and himself.
And insofar as Pathe is concerned, this is interesting: The
chaos which followed the P.D.C. deal is rapidly disappearing.
Interruptions in the delivery of product have been removed.
From now on, the schedule will be scrupulously maintained. The
backyard has been cleared and the plan provides for the Pathe
rooster to have plenty of room for flapping its wings.
A Line or Two About Goetz
Moves on the checker-board hnd Hai-ry M. Goetz resigning
from Consolidated Film Industries to become assistant treasurer
of Paramount. You don't find Goetz's name in the headlines. He
iS not that type of individual. Rather does he saw his woodpile
in a quiet fashion, making progress and clambering up the ladder
without ostentation. He is a serious minded chap, young in years
but ripe in experience. To Paramount, Goetz brings a high degree
of efficiency, a well-groomed business background and a definite
knowledge of what it is all about.
KANN
Stombaugh in Middle West
Charies Vv'. Stombaugh, veteran
Pathe executive, has been transierred
irom the soutnern to the Middie West
division. A. D. Bustanouy has taken
over tne southern division.
Production in South Asked
Effort is being made by the Al-
aanibra Boosters Club to induce pro-
ducers to muKe some portion of their
pictures in tlie bouth.
Clayton Hutton Here
Clayton Hutton, publicity director
for Jrox Film Co., L,td., of England,
.las arrived in New York. Mr. Hut-
ton has come to confer on p.ans for
puuhcizing the new season's product
throughout the british Isles. He will
return to England early in November.
Film Men Honored
Milwaukee — When the air service
committee of the Association of Com-
merce was recently raised from 12
to 35 members in order to increase
the interest in aviation <wo film men
were added to the board. They are
rienry A. Staab, secretary of the
Wisconsin exhibitor unit, and W. A.
Aschmann, Pathe manager.
Vaudeville at Saxe Suburbans
Milwaukee- — Starting today Saxe
Amusement Enterprises' Tower, Up-
town and Modjeska will feature three
big time acts of vaudeville in addi-
tion to their de luxe performances.
1 here will be three changes a week.
The policy at the Oriental will re-
main unchanged but the orchestra
will be augmented by 15 pieces mak-
ing it the only suburban symphony
orchestra in the city. Another fea-
ture at these theaters will be the so
called "Golden Hours," including that
time between 5:45 and 6:45 P. M. on
week days when the patrons will be
able to see the show at a reduced
admission of 30 cents instead of the
• t'gular 40 cent admission.
Plans Ready for Kenosha House
Kenosha, Wis. — Plans are read>-
for the preliminary estimates on the
v450,0l)0 theater and office building
tO be erected here by the North
Shore Development Co. and bids will
.^e asked as soon as a loan is ne-
a;otiated. Jos. L. Gerlach is presi-
dent of the company.
Booth Managing Cincinnati Branch
Cincinnati — Eddie Booth has been
installed as resident manager here for
M-G-M, succeeding Carl Sonin, for-
mer manager, who is suffering from
injuries sustained in an auto accident.
Preview "Home Made"
A preview showing of Johnny
Hines' First National comedy, "Home
Made," was shown Friday night at
the Playhouse in Rye.
Setting Date for Madison Opening
Madison, Wis. — Directors of the
new Capitol will meet at Madison
this' week to choose a manager, set
the' opening date and formulate other
plans. The theater is expected to be
ready sometime between Nov. 1 and
Nov. 15.
Maurice Wolf District Head
Boston — Maurice N. Wolf, branch
manager for M-G-M, has been pro-
moted to district manager for Bos-
ton and New Haven territories.
GO-WNS .A.ND UNIFOR.IMS
I 14.37 BWAY. N.Y.
lALSO Zi.OOO COSTUMES TO BENT
TEU.5580 PENN. I
. TO Of M-r '
ISlew Theaters
Big Lake, Tex.— Curti;
opened the Palace here.
tS: Bowe have
Temple, Tex.— A $150,000 theatre will
soon start next to the Doering Hotel, and
has been leased to the Central Texas Amu e-
ment Co., Dent subsidiary. The house will
seat 1,200.
Gainesville. Tex.— A. V. Wade plans to
build a $20,000 house to seat 500. Wade
operates the Majestic and Cozy here.
Beaamont, . Tex. — Jefferson Amusement
Co. is completing construction of the $1,000,-
000 Jefferion. Fred Minto of Port Arthur
will be manager of the house which is ex-
pected to open Nov. 7.
Harlingen, Tex. — Construction has started
on the $165,000 Aztec, to be completed Feb.
1 and seat 1,-100. The house is being built
by Dent Theaters.
Rogers, Ark. — The Victory, costing $75,
000, will open Nov. 1.
Sam Warner's Will Filed
Will of the late Sam Warner, filed
for probate Friday leaves his estate
to the three brothers, Harry, Abe
and Jack. The widow, Lina Bas-
quette Warner, receives an income
for life in the form of a $100,000 trust
fund.
MOTHERHOOD
I ROAD SHOW
i The World's most human photoplay.
I Breaking Box Office fecorcU avery-
1 where.
i STATES CINEMA PROD. CORP.
729 7th Ave.. N. Y. C.
The PEP of the PROGRAM
Novelty Short Subjects
To EXCHANGES and THEATRES
^»^ 72y ShVhNTH AVI:.. NKW ifiKK ^.
Svenione^m
Wherever
you go —
Plaza Hotela
lat are famous.
— In Boston
r
— in New York
J, —in London
Also in
'-'oMvwood
Houywoc D
Hollywood, Califomia
Sunday. October 2J, 1^27
THE
DAILV
^^
RAPID STRIDES ARE BEING
MADE IN THE FOREIGN
FIELD. KEEP POSTED
THROUGH "FOREIGN
MARKETS"
Foreign Markets
NEWS FLASHES FROM FILM
CENTERS ALL OVER THE
GLOBE: MELBOURNE.
LONDON. BERLIN.
PARIS
—
GREAT fUTUHEAHWD
fOR f RANGE, RUSSIA
May Soon Be Important
Production Centers,
Loew Predicts
Paris — The Loew party, compris-
ing, Mrs. Caroline Loew, widow ot
Marcus Loew, and Arthur and Davir.
Loew and their wives, arrived here
on the Paris for a stay of about eight
weeks. It is not known whether the
group will tour the Continent, but
Arthur plans a trip to various M-G-M
branches.
"The not distant future may see
France and Russia as two of the
greatest production centers in the
world, and Australia and South
America two of the largest distribu-
tion markets," Arthur Loew stated in
an interview just before his departure
for Europe.
Loew- bases his prediction regard-
ing Russia on "the success of such
Russian playwrights as Chekhoff,
Tolstoy and Kuprin, and the vogues
of the Moscow Art Players and the
Chauve-Souris," both leading him to
believe that "picture-making may de-
velop on an extensive scale in this
country. Insofar as France is con-
cerned, Loew thinks the "recent pro-
duction of such pictures as 'Les Mis-
erables' and the Abel Gance Film,
'Napoleon,' soon to be released, is a
fair indication of the strides made."
"Australia has come to demand a large
percentage of American film fare", Loew con-
tinues. "The theatrical business in general
is flourishing there. Every one is familiar
with the great promises implied in German
production activity, whi'e South America
looms up as another great distribution mar-
ket."
In discussing Japan, Loew stated: "Japan
produces more pictures than any country in
the world outside the United States, but
they're so typically Oriental that none of
them ever get West of Tokio. Probably
American audience? would find them even
harder to appreciate than Japanese music."
Paramount House Opens Shortly
Paris — The new Paramount thea-
ter now in construction here will have
an earlv opening. It cost approxi-
mately '60,000,000 francs (over $3,-
150,000.)
Two New French Films
Paris — Alexander VolkofiF, producer
of "The Prince of Adventures," has
commenced work on "Scheherazade,"
ifrom a scenario by M. Galand.
' Horace Hornung recently started
"Reves et Folies."
Dutch Censorship
Amsterdam — Unless changes in the
new censorship law, as suggested by
the Dutch trade, are fnade by the
Government, much confusion is ex-
pected when the Board begins operat-
ing Jan. 1. 1928.
The principal objection arises from
the fact that while the law provides for
a national censorship, various munici-
palities retain their right to re-censor
pictures which, despite approval by the
State Board, may still be refused ex-
hibition in the municipalities.
Exhibitors and distributors also ob-
ject to the central headquarters of the
commission which are to be at The
Hague. The trade wants the board lo-
cated at Amsterdam because this city
is the center of film activities.
British Talking Film
Based on Gramophone
London — A British talking film de-
vice, by which pictures and sound
may be synchronized, has been de-
monstrated by its inventor, who
claims to have achieved synchroniza-
tion by means of a fitment between
records played on an ordinary gram-
ophone and the film. With this gear
the gramophone controls the pro-
jector. As soon as the music starts,
and from then onward to the end
of the film they are compelled to run
together at the same speed; any error
in synchronization or fluctuation in
speed is at once automatically ad-
justed. The equipment is worked
from the gramophone by means of a
ratchet wheel keyed to a spindle to
which is attached a toothed wheel
with internal screw thread. The in-
strument can be set for different
speeds by means of a pivot, and when
once set will run at that speed
throughout.
In the case of a breakage in the
film the instrument stops, and when
restarted any shortage of film is
automatically allowed for according
to the number of frames short. The
machine can be fitted so as to be
under the control of the operator,
and by means of an electric switch
the gramophone, or other instrument
even if it is in the orchestra, can be
started by the operator, simultaneous-
ly with the projector.. This invention
has been patented both in this coun-
try and in America.
A Roxy for Antwerp
Antwerp — "'Le Roxy." seating
3.000, opens on Christmas Day. An-
other large Belgium first run, "Les
Ambassadcurs," is scheduled for
Nov. 2 onening at Brussels. It will
have 1,200 seats.
Dunlap Quits Foreign Unit
Sydney — Scott Dunlap. American
director, has resigned from Phil'ips
Prod. He left the companv after
completing the first of a series of
five starring Eva Novak.
Glasgow Playhouse Opens
Glasgow — With the opening of the
Playhouse last week, Glasgow now
has the largest picture theater in
P>ritain. It seats 4,200.
Verdaguer Co. Buys Two Houses
Barcelona — The firm Verdaguer
has formed a new unit with a capital
of 15,000,000 pesetas and bought th^
two biggest theaters of Barcelona,
the Tivoli and Olympia, and will
transform them into picture theaters.
Evans Denies British Merger
London — Denial is made by Will
Evans, managing director of Provin-
cial Cinematograph Theaters con-
cerning reports of a pending merger.
Evans hinted however that an im-
portant announcement may be made
shortly concerning pending negotia-
tions.
Ditchman Made European Director
London — Frank Ditchman, general
sales manager of European, was made
a director of the company by Carl
Laemmle just before he sailed for
the United States. Carl Laemmle,
Jr., has also been made a director.
U. S. Invited to Attend
Dutch Picture Congress
The Hague-Dutch distributors plan
a film exposition for December, to be
held here, and will invite the trade
of Germany, United States and
France to send display material show-
ing the history and progress of pro-
duction and exhibition.
Distributors have appointed a com-
mittee to work out all details. It is
thought that such an e.xhibition will
help the public to better understand
the magnitude of the industry and the
efforts being made to raise produc-
tion and exhibition to a higher plane.
Pathe-Baby Co. Passss Dividend
Washington Bureau of THE FILM DAILY
Washington — La Societe Francaise
du Pathe-Baby Projector Co. has
voted to maintain its dividend of 60
francs per share for the year ended
lune 30, according to the Dept. of
Commerce from George R. Canty.
Profits for the year ended June 30
totaled 2 365 154 francs, as compared
with 2,293.092 francs for the previous
fiscal year. By carrying over last
year's surplus, the available cash bal-
ance of the companv reaches 2,736,-
892 francs.
Beleium Exhibitors Unite
to Fight Censorship, Taxes
Brussels — National and foreign the-
ater owners have formed the L'Alli-
ance Cinematographiciue Beige f^r
the purpose of figh'ing censorsh'p
and exorbitant taxes and promote the
general welfare of exhibitors operat-
ing in Belgium.
"PICKED" fILMS ONLY
EOR FOREIGN EIELD
"If American distributors insist on
forcing their entire yearly release pro-
grams upon foreign countries, it will
not take long to destroy the popular-
ity of American films, now enjoyed
throughout most of Europe", so
states Ernest Mattsson, head of the
export firm bearing his name. Matts-
son recently returned from a stay
abroad, most of his time having been
spent in the Scandinavian countries.
His observations follow:
'"General film conditions in Scan-
dinavia are very good and the present
is expected to surpass all others. New
theaters are being built, especially
in the larger cities and the style is
more American, with modern Amer-
ican improvements.
"Naturally, native films are prefer-
able and most successful, but of all
foreign pictures released, American
product is liked the most. Produc-
tion standards of home product are
much higher, improving constantly.
The old idea of only making pictures
with a decided native story and at-
mosphere for home consumption
only has been discarded and now
only stories with an international ap-
peal are produced. I expect to see
man}- Scandinavian films on the
American market in the near future."
"Soon, every foreign country will have film
import restrictions of eome sort or another,
but I hardly believe that a quota will be
passed in the Scandinavian countries. It
must not be forgotten that the Government
is at present investigating film conditions and
importations and upon this will depend the
quota. However, restrictions on foreign pro-
duct are not looked upon favorably.
"One thing that is needed is someone to
eliminate all American films which would
tend to hurt the film opinion of the public
abroad. We should pick our pictures for
foreign territories, thereby insuring their con-
tinued popularity.
HAL HALL
Who Wrote and Directed
"MEMORIES"
a short subject in Technicolor,
which is establishing records
by now playing its ninth week
on Broadway,
Is Now in
HOLLYWOOD
THE
'S^
DAILY
Sunday, October 23, 1927
Fred Thomson in
"Jesse James"
Paramount j^naycli: 8656 /f.
DE LUXE THRILLER. HAb
AN ABUNDANCE OF GRIPPINC
ACTION AND CLEVER IN
TRIGUE. CERTAIN TO KEEl
THEM THOROUGHLY AB-
SORBED.
Cast Fred Thomson splendic
as the slick Jesse James, bandit bo.t,
and a romancer. Nora Lane rathei
pretty but her part is confined to that
Montagu Love first rate and others
Mary Carr, VVm. Courtright, Jarne:
Pierce, Harry Woods. Silver Kin^
on hand, as usual.
Story and Production Melo
drama. The renowned history of th.
bandit, Jesse James, has been a pop-
ular fancy with boys and men of tht
past and present generation. It is nc
wonder that Paramount saw in the
hectic life of this land pirate a thrill
ing story for the screen. Lloyd In
graham has presented the facts in a
gripping series of adventures thai
will thoroughly thrill any audience.
James' miraculous feats of banditry,
his escapes and his romance with ;i
pretty Northern girl, will delight
them, young and old. Whether o.--
not they will be satisfied with the
abrupt ending, the death of Jesse
James, is a question. It doesn't seem
to be the right sort of audience stufT.
Direction Lloyd Ingraham ;
first rate.
Author Frank M. Clifton
Scenario Frank M. Clifton
Photography Allen Siegler ;
good.
William Haines in
"Spring Fever"
M-G-M Length: 6705 ft.
A DARB FOR GOLF ENTHU-
SIASTS. PLEASING ROMANCE
FOR ALL HANDS. BUT THE
GOLFERS WILL GET A SPE-
CIAL KICK OUT OF IT.
Cast William Haines puts
Bobby Jones to shame — with the help
of the camera. Good in the role.
Joan Crawford the lady fair and
George Fawcett an amusing old cod-
ger. Others Geo. K. Arthur, Eileen
t'ercy, Edward Earle, Bert Wood-
ruff, Lee Moran.
Story and Production Comedy
romance. A hole in one and it's a
cinch for the smart alec hero of
"Spring Fever". "Birdies", too, are a
part of his line. All of which may not
prove so funny unless the folks are
in on the game. But whether they
know the game or not they should
enjoy "Spring Fever". Naturally the
pertinent golf business will get a
much bigger laugh from those in a
position to appreciate just what a
shark this hero really is. He knows
his golf and makes a hit with the
boss who takes a few lessons thereby
introducing the erstwhile shipping
clerk to the luxuries of the club.
Direction Edw. Sedgwick;
good.
Author Vincent Lawrence
Scenario.. Albert Lewin and
Frank Davis.
Photography Ira Morgan;
first rate.
"Publicity Madness"
Fox Length: 5893 ft.
SURE-FIRE ENTERTAIN-
MENT. ORIGINAL YARN
CLEVERLY HANDLED AND
AMUSING FROM START TO
FINISH. CERTAIN TO PROVE
POPULAR.
Cast. .. .Edmund Lowe great as
the smart alec salesman. Decidedly
fine in this kind of role. Lois Moran
the pretty stenog who "falls" in spite
of herself. Others E. J. Ratcliffe,
James Gordon, Arthur Housman.
Story and Production Comedy-
romance. The fans are going to en-
joy this one- Even the less devoted
patrons of the screen should find
"Publicity Madness" a sure cure for
blues. It is fine clean fun and the
laughs are handed out rapidly enough
to preclude any dull moments. Lowe's
characterization of the smart alec is
the best thing he's done since "What
Price Glory". Malcolm Stuart Boy-
Ian again supplies the titles, and
they're there too. The story links up
with the current rage for long distant
flights and winds up with a prize
flight to Hawaii in which the super-
egotistical salesman reaches the cli-
max of his great advertising scheme
for putting Violet soap on the map.
Darn good entertainment.
Direction Albert Ray;
first rate.
Author Anita Loos
Scenario Andrew Bennison
Photography Sidney Wagner,
good.
Al Jolson in
"The Jazz Singer"
Warners henycii: 8117 /t.
WITH VITAPHONE ACCOM-
PANIMENT AN IMMENiiu. EN-
TERTAINMENT. WITHOUT IT
AN ATTRACTION AJMVWAY
BECAUSE OF JOLSON'S DRAW-
ING POWER.
Cast. .. .Jolson splendid entertainer
while singing. As an actor, not so
hot. May McAvoy, good in small
part. Warner Gland, hrst-rate as the
rabbi. Eugenie Besserer, generally
good as mother although she over-
acts. Otto Lederer, splendid; others:
Richard Tucker, Anders Randolf.
Story and Production Comedy
drama. Strictly a Jewish story deal-
ing with a rabbi's son who runs away
from home and finally becomes a
jazz singer rather than a cantor in
the synagogue. The night of his
Broadway debut is Yom Kippur, the
Jewish Day of Atonement. His
father cannot lead the choir. Jolson
is torn between his blood ties and the
stage. The former wins and the show
is postponed. The father dies, but
the love between mother and son is
cemented beyond all severance. Jol-
son's reputation is sufficient to stamp
"The Jazz Singer" as a money-mak-
er. It steps into the class of top-
notchers, however with the Vita-
phone accompaniment.
Direction Alan Crosland ;
satisfactory.
Author Samson Raphallson
Scenario Alfred A. Cohn
Photography Hal Mohr;
good.
"Once and Forever"
Tiffany Length: 5639 ft.
PRETTY LITTLE ROMANCE
ATTRACTIVELY TOLD AND
WELL ENACTED BY A CAP-
ABLE CAST. FRENCH ATMOS-
PHERE NICELY CARRIED
OUT.
Cast Patsy Ruth Miller a
thoroughly pleasing heroine who de-
serves a better bargain than she gets
but happiness follows in due course.
John Harron does some first rate
emotional work as the war hero
sweetheart. Others Burr Mcintosh,
Emily Fitzroy.
Story and Production Drama.
The story isn't unusual but the
manner in which it has been
handled lends a newness which makes
"Once and Forever" a pleasing little
romance. The French setting pro-
vides added interest and also a pic-
turesque atmosphere that supplies
good pictorial appeal. There is an
effective pathos that will influence the
audience in sympathizing with the
poor little French heroine whose love
for a soldier boy was the only thing
in life. The efforts of his crabby
uncle to break off the match, the in-
tervention of the war, his return,
blindrd. and eventually the reunion,
with his sieht restored, makes for a
plcnsing little picture.
Direction Phil Stone ;
good.
Author Houston Branch
Scenario Same
Photoe:Taphy Max Dupont-
Earle Walker; good.
"Cancelled Debts"
sterling Length: 5261 ft.
GOOD FOR THE FAMILY
TRADE. WEALTHY GIRL DO-
ING SOCIAL WORK SPREADS
SUNSHINE AND BUMPS INTO
PLEASING LITTLE ROMANCE.
Cast. .. .Charlotte Stevens the sun-
shine girl who has a happy role and
Rex Lease the good looking motor
cop who falls in love with her. Billy
Sullivan a crook reformed by the girl.
Others James Gordon, Ethel Grey
Terry, Florence Turner.
Story and Production. . . .Romance.
The neighborhood crowd, the count-
less families who rush through the
supper dishes so that all hands can
pile out to the nearest picture theater,
— they're the ones who will like this.
It's home stuff, the kind of thing they
know about; the atmosphere is real to
them. The rich girl doing social work
in a poor section of the city, saving
a young man from the life of a crook,
meeting up with a young cop who
Gfives her a ticket for parking near a
hydrant — these bits start the story
off. She uses her dad's influence to
have the cop demoted. Later falls in
love with him and it's all over. Not
pretentious in any way, but a good
story for the average family.
Direction Phil Rosen ;
suitable.
Author Frances Guihan
Scenario Same
Photography Herbert Kirk
Patrick; good.
Racing Romeo
FBO Length: 5992 ft.
SPEEDY LITTLE AUTO RAC-
ING YARN WITH ENOUGH
GOOD ACTION TO OFFSET AN
OBVIOUS AND CONVENTION-
AL PLOT.
Cast. .. ."Red" Grange forsakes the
pigskin for a steering wheel and
comes through the victor just the
same. Jobyna Ralston his admirer
and "severest critic." Trixie Frig-
anza, good as the aunt. Walter Hiers
the fat man comedian. Others Ben
Hendricks. Jr., Warren Rogers,
Margorie Zier.
Story and Production Comedy
romance. Not all of the slapstick
business is funny, especially the se-
quence with Grange trying to secure
a pair of necessary trousers in which
to_ attend his own wedding, but the
n^otor racing angle outweighs this
shortcoming as well as a plot that
is as old as the hills. "Red" has a
rival for the lady's hand and it hap-
pens that the other fellow is a speed
demon of renown while "Red" is an
amateur. But the girl won't marry
him until he wins a big race. Th^^
enemy does his best to keep "Red"
from winning but the story must
have a clinch finish so after some
thoroughly exciting scenes, with a
cross country race at top speed sup-
nlving many thrills, hero gets his
girl.
Direction Sam Wood ;
satisfy rtory.
Author Bvron Morean
Sf^fnario Bvron Mnrfan
Photography Chas. G. Clarke;
good.
"His Foreign Wife"
Pathe Length: 4890 ft.
ROMANCE OF THE WORLD
WAR WITH BROTHERLY
LOVE FOR A KEY NOTE OF-
FERS ENTERTAINMENT
WELL BLENDED WITH LOVE
INTEREST AND OTHER GOOD
ELEMENTS OF AUDIENCE AP-
PEAL.
Cast Wallace MacDonald a
wholly likable buddy whose appeal
for tolerance is convincingly done.
Greta Von Rue a new comer who
will bear watching. Charming as the
little fraulein. Others Charles Clary,
Edna Murph}% Lee Shumway.
Story and Production Drama.
Here's as pleasing a little love story
as anyone could ask for. It brings
in the war again but there are no
long drawn out battle scenes to re-
call the tragedies. The hardships
come in the form of age old intoler-
ance, the American doughboy return-
ing home with a little German bride,
and the refusal of the townsfolk to
accept her. There is a homely little
moral tucked away in the story, a
lesson in brotherly love, very aptly
injected, and convinrine in its sub-
stance. Director J. P. McCarthv has
done very well with it, and without
becoming preachy. Prejudice is
eventually overcome and hero and his
little bride are made welcome.
Direction J. P, McCarthy;
good.
Author Not rrpHited
Scenario Albert DeMond
Photography Not credited;
good.
Sunday, October 23. 1927
THE
is^m
DAILV
Thomas Mexghan in
"We're All Gamblers"
FarainouiU Liinjtk: o\iid ft.
THOMAS MEIGHAN AP-
PEARS IN A ROLE THAT WILL
PLEASE HIS ADMIRERS.
STORY SLIPS IN SPOTS BUT
ENTERTAINMENT VALUES
ARE THERE.
Cast Mciglian again the model
hero striving to do the right thing by
his pals and protect the girl he loves.
Marictia Mihner an admirable foil,
with lots ol personality. CuUen Lan-
dis as the wayward young brother of
the hero. Others Philo McCullough,
Gertrude Claire, Gunboat Smith,
Spec O'Donncll.
Story and Production. .. .Based on
the play, "Lucky Sam McCarver," by
Sidney Howard. Altogether it af-
forded a fine vehicle for Tom Meigh-
an, giving him lots of opportunity to
play the strong, moral young hero
striving to do the right thing by his
pals. It shows him as an ex-prize-
fighter running a night club and
striving to protect his young brother
from making an ass of himself. There
is a designing villain engaged to the
girl that Tom loves. Then comes the
murder of the heavy gent in the
night club — kid brother suspected —
happy ending with murder proved
suicide and Tom winning the girl.
All formula stuff, but entertaining.
Direction James Cruze;
good.
Author Sidney Howard
Scenario Hope Loring
Photography Bert Glennon
Short Subjects
"What Price Love"
Anchor-S. R. Length: 5520 /(.
CROOK STORY RATHER AM-
ATEURISHLY HANDLED AND
DEVELOPED IN A MANNER
THAT CARRIES LITTLE OR
NO SUSPENSE. WEAK OFFER-
ING.
Cast. .. .Tries seriously enough to
put it over but the roles provide lit-
tle that is worth while. Jane Novak
and Charles Clary in the principal
roles and Mahlon Hamilton, the good
Samaritan. Others Geo. Nordelli,
Dorothy Dunbar, Wm. Earl.
Story and Production Crook
melodrama. The old Russian jewels
do the disappearing act again and in
very much the same sort of fashion
that is their wont. There is little
about the story that differs from the
countless other jewel yarns that have
preceded it. This one hasn't the ad-
vantage of careful treatment, either,
so it comes through as pretty ordin-
ary fare. The development leaves lit-
tle to the imagination and creates
small suspense. The idea of a dis-
appointed lover retrieving the stolen
jewel so that the women he loved,
and who had elected to marry an-
other, can be happy with her hus-
band, might be a new slant but they
don't make very much of it. The
cast is good but the direction medio-
cre.
Direction Harry Revier;
ordinpry.
Author Mabel Z. Carroll
Scenario Not credited
Photography Dal Clawson;
good.
"Felix Switches Witches"
Pat Sullivan — Educational
Halloween Classic
Type of production. . .1 reel animated
A fine e.vaniplc of the modern fairy
tale is this portrayal of the ad-
venture of Felix the romantic feline
with hobgoblins, witches, and a troop
of animals bewitched by the Hallo-
ween magic. Feii.x has been given a
quality ot imaginative creation. Here
is a subject with a special appeal for
Halloween, but possessed of that
qualitj^ that makes it great entertain-
ment lor any season. The kids will
laugh at Felix's capers and shiver at
the witch's weird spell, while we
older children will be carried back to
childhood fancies. The artist who did
the cartoons is reallv a fine director.
"Captain Kidd's Kittens"
Fox
Kids Will Love It
Type of production. . . .2 reel comedy
Youngsters who have a mania for
"playing" Indians and what not will
get a decided thrill out of the game
of "Noah's Ark" played by the boys
in the picture. How they run out
of school and hit upon the idea
of collecting a variety of animals
and installing them in an improvised
"ark" furnishes a lot of fun that the
kids will delight in. The "animals"
are dogs dressed in lion skins, antlers
and so on to represent the variety
necessary for the ark. How the ar-
rival of an unwelcome guest in the
ark — the skunk — brings the party to
a close provides an amusing finish.
'For Sale a Bungalow"
Sennett— Pathe
Some Good Laughs
Type of production 2 reel comedy
Madeline Hurlock dresses this one
up with her pronounced feminine ap-
peal, and Eddie Quillan, gets over
with plenty of \\cll-devised gags.
Quillan has a drollery quite original
and so is able to hold the attention
even when the script lacks fun-mak-
ing moments. The story concerns
the scheming of two real-estate oper-
ators who inveigle the beautiful
Madeline into buying a bungalow at
an excessive price, only to find that
they have given her a row of oil
wells in her back yard, so "Oil's
well that ends well".
Hodge Podge No. 61
Lyman Howe — Educational
Travel Fancies
Type of production. ... 1 reel novelty
Opens with a clever art embellish-
ment of an animated clock. As the
pendulum swings back and forth,
views are momentarily revealed of
the various lands that we are soon to
visit. Following this is another ani-
mated idea showing a toy structure
filled with putty balls. As the elf in
charge jumps on the hopper of the de-
vice, a ball shoots in the air and is
transformed into a Holland windmill,
an Alaskan totem pole, etc., followed
by scenic views of the country in
question. It winds up with Moroccan
dancers contrasted with a "flash act"
of a Broadway review done with an-
imated embcllisiimcnts. Archie N.
(irilliih docs the art work, and to us
it is more entertaining than the travel
views.
"Daddyboy"
Sennett — Pathe
iVo( for Weak Stomachs
Type of production ... .2 reel comedy
There is no doubt that there is
much in this one that is funny, but
only at the cost of questionable
methods. For example, a good deal
of the footage is taken up with show-
ing Ben Turpin in the role of a
dyspeptic, going through grimanccs
at a table that were more pertinent
in a stomach specialist's clinic. One
finds one's izzards all but mounting
to one's throat as the thing goes on.
"Down to the Sea"
Sportlight — Pathe
Like Numerous Predecessors
Type of production....! reel sport
magazine.
Hardly different from many issues
that have gone before, this depicts the
delights of various sea sports — bath-
ing, surfboard diving, fishing 'and
harpooning. There is a vividness to
each sport that quickens the blood
and excites the imagination, but it's
about time Graiitland Rice devi.sed
something entirely new.
"New Wrinkles"
Hamilton — Educational
Great Gags
Type of production. . . .2 reel comedy
Here is without doubt the cleverest
sequence of gags built around hats
that was ever projected on a screen.
Lloyd Hamilton enters a hat shop
to buy his autumn lid. Hamilton tries
on over a dozen hats, and each experi-
ment works out into an original gag
festival that is good for laughs wher-
ever there's a face to crack a smile.
The comedian's varying facial ex-
I)ressions of pained surprise, injured
dignitj' and pleasure, together with
his peculiar walk as he poses up and
down before the mirror make this in-
imitable. Here's a hand to Xorman
Taurog. who wrote and directed this
laugh spasm.
"Argentina— The Rich"
Fox Variety
Delightful Tour
Type of production....! reel scenic
Prosperity is the keynote of this
very enlightening reel picturing the
beauties and industries of this South
American republic. Views of Buenos
Aires, indicated as Paris' onlv rival ir
the western world, with its parks,
architectural splendors and beauty in
general, are bound to fascinate the
spectator. From the city the tour
winds it way to the farm lands where
are found the haciendas, huge ranches
and feudal estates — "the backbone of
Argentina's resources and wealth."
"The Lateral Pass"
Sportlight— Pathe
Timely Stuff
Type of production....! reel sport
maeazine.
This is the third episode of a series
"Football Sense", offering a look-in
on "inside football", its strategy,
team work and skill of the individual
players. Coming as it does now, just
as the football season opens, it will
on'"te likelv "fake", and offers the ex-
hibitor a good angle for exploitation.
"Her Blue Black Eyes"
Imperial Comedy — Fox
Only A Few Laughs
Type of production. . . .2 reel comedy
iiiapstick of the rough and tumble
order with a young sung writer-hero
dodging the experimental shots of a
nut inventor who has made a sup-
posedly bullet proof vest is the sub-
stance of this one. There aren't a
great many laughs unless the old
.■sennett gags of years ago are still
doing duty. The old kicks and the
pin trick are to be found as well as
many of the other tried and true
chucklers.
"A Brave Heart"
Fables — Pathe
Clever Animation
Type of production....! reel cartoon
Milt Mouse travels by taxi, trolley
and water pump to reach his sweetie's
aims. Nevertheless he's not "all
wet" with her. Trouble brews when
a rival conspires to make things hot
lor both, a series of kidnapings, res-
cues from a watery death and other
mishaps ending with Milt putting a
bullet in the villain's heart. Aesop
concludes the saga with the ripe ob-
servation: "Don't bet on fights."
"A Fool and His Money"
Van Bibber Comedy — Fox
Van Wins Again
Type of production. . . .2 reel comedy
The illustrious Van Bibber embarks
on new adventures, this time a love
quest that fails to meet with the ap-
proval of the girl's mother. A local
paper, staging a mystery contest,
announces tlif; appearance on the
streets of a man who will award the
girl who indentifies him correctly,
with a trip to New York. Van is
mistaken for the mystery man and
besieged by a bevy of women. At-
tributing his popularity to charm Van
is flattered until he discovers he's in
wrong with his girl. Matters are
straightened out eventually and Van
wins the girl. Some good laughs
and new situations.
"The Big Tent"
Fables— Pathe
Superlative
Type of production....! reel cartoon
If photographed productions could
be as funny as this, short subjects
would leave features far behind for
entertainment effects. We find Milt
in love with Rita, circus star. Tom
enters the scene and swipes the girl.
To add to the excitement a lion
breaks loose, and Milt finally puts
both beast and villain out of business.
Close-up finds Milt and Rita in a
sweet clinch.
"Lindy's Cat"
Fables— Pathe
Imaginative and Farcical
Type of production .... 1 reel cartoon
Tom the Cat takes off amid the
hurrahs of the crowd, and away up
on high notices a stowaway, whom
he chase off. A great climax takes
place in Paris, where the multitudes
ti.rn out to do homage, and all in
ali. we have here a neat little bur-
lesque on the recent achievement of
"Lindv". It is well done, with nienty
of cartoonical twists to maintain the
interest.
THE
-.%g^
DAILV
Sunday, October 23, 1927
Presentations
By CHARLES F. HYNES
How B'way Does It
Capitol
"Orpheus" is the overture with a Capitol
novelty, a scenic, finding second place on the
program. During the showing a chorus of
mixed voices is beard hack stage singing,
■i.ook for the Silver Lining". For the third
time in as many weeKs ueorge Gershwin's
"Rhapsody In Blue" finds a place on a Broad-
way picture theater program, offered in con-
junction with an elaborate ballet. This num-
ber is opened with a violin solo, played by a
member "of the orchestra from the pit. The
scene shifts to a full stage draped in blue
hangings of fantastic design giving the effect
of a cave. The dancers and girls of the
ballet are dressed in blue. There are solo
dances by Maslova and Rauth and by Bobbe
Amst aswell as unison steps by the Chester
Hale girls. The magazine continues and then
the chief presentation event comes on. Nora
Bayes is featured in this "Spirit of Syncopa-
tion" which has Ben Bemie for master of
ceremonies and conductor of the Capitolians,
stage orchestra. Bernie and the orchestra
are presented first, the musicians, wearing
black and white clown suits, seated- on a
movable platform, black curtain to the back
with tinseled hangings. The entire stage is
given over to Nora Bayes for her number,
black drapes for a background with the ac-
companist seated at a grand piano to the left
of the curtains parted center back for the
singer's entrance. She sings two songs. The
show continues with the Hale girls in a drill
dance, their novel costumes outstanding. They
are two color scheme affairs carried out in
green and blue, the front green and the
back blue, for one group of girls while others
have dresses of pink and white, pink fronts
and white backs. The skirts are feathered
and the color scheme is carried out even to
the feathered caps. Lester Allen and Nellie
Breen, Bobbe Amst and Morton Downey,
tenor, are also featured on the bill. The
climax presents the entire company, gowned
in white and silver costumes, in a tableau
staged upon a series of platforms ranging
hipher toward the back of the stage. The
feature concludes the program.
Colony
In a program made up of ten numbers, the
popular ballad "Ju't a Memory," is played as
the introductory offering. This is one of the
pleasing renditions of Riesenfeld's classical
jazz. Domra solo an instrumental number
played on the balalaika is Riesenfeld's contri-
bution to the "Hear one new instrument ev-
ery week" campaign. AuKU't Werner, bari-
tone, sings "Rose of My Heart." No. 5 is a
Tony Sarg marioneUe fantasy "introducing
Standard
VAUDEVILLE
for Motion Pic^are Protealailon
The FALLY MARKU8
VAUDEVILLE AGENCY
Laekawanna 7ft76
1579 RRO\»WAY, NEW YORK CITY
AM/VLGAMATED
VAUDEVILLE AGENCY
Attractions for
Picture Theatres
Standard Vaudeville Acts
teOO Broadway, New York City
Phone Penn. 3580
a sheik and one of Scheherazade's girl
friends." "Charmaine" is the next number,
sung by Natalie Alt. The new^reei continue .
and then "The Seventh Queue," a fanciful
dance pantomime that tells the story of an
evil-eyed mandarin who collects the queues
of Chinese boys and their heads as well. The
setting is futuristic in design, screens and
drapings being effectively arranged in the
background with a string of lanterns to Oiie
side while the "heads" of the victims are hung
on a line to the other. The dance pantomime
shows the six Oriental maidens luring the
unsuspecting Chinese boys to destruction and
resulting in the loss of his head which i,
placed on a table and after passing a scarf
over the "head" the "dummy" is replaced by
a real head protruding through the opening in
the table. Oriental costumes and atmosphere
prevail. The feature, a comedy and organ
solo are the concluding numbers.
Paramount
The overture was "Indian Etchings," with
tab scenes opening at sides of curtain, the
hrst presenting an Indian chieftain, and the
other two Indian maids. They sang the
current Indian melodies. A great flash was a
dancer manipulating filmy white gauze to
simulate the Maid of the Mist. The news-
reel followed, con-,iosed of clips from Kino-
grams, M-G-M and Paramount. Then the
Crawfords at the two consoles in a medley
of popular airs, followed by the Sportiight
short, "Football Sense." The stage act was
"Dancing Brides," devised by Jack Parting-
ton, with Ben Black's stage orchestra carry-
ing the various numbers. The stage set was
striking, with the band on a movable platform
beneath steps going above them from sides
to form a platform above. The first num-
ber was "The Waltz Bride," and Ben came
on in high hat and all the togs that a best
man wears at the wedding. A center panel
opened on upper platform and the bride and
groom appeared to join the bridesmaids in
orange costumes on the stage.. A jazz num-
ber by the band, and then a soprano solo.
The "Ballet Bride" was a good number, with
a couple doing a snappy dance. The comedy
was contributed by a tramp who did some
great stuff with impersonating of birds and
other animals. The soloist was back with
Irving Berlin's song, "Together We Two,"
and the finale brought the ensemble on in
fanciful costumes symbolical of wedding
cakes, with candles for headdress. The
feature was "Tell It to Sweeney," rounding
out a popular program with lots of pep.
Rialto
The Rialto devotes its program entirely to
pictures with an orchestral prelude and a
vocal ensemble as other features of the en-
tertainment. The overture opens the pro-
gram, followed by the news weekly and one
of the Famous Melodies Series, "Songs of
the British I?les", next. In conjunction with
this the vocal ensemble is heard. The feature.
"Jesse James" and a comedy conclude the
bill.
Roxy
The customary overture opens the program,
"William Tell" being the selection of the
week. Divertissements which formed the first
portion of the pre entation unit consisted of
two numbers, the first called "Nocturne," an
artistic ballet offering that used a full stage
and was carried out with excellent pictorial
results in a garden scene with a color scheme
of white objects against a purple backdrop.
A white "summer house" in the center and
two large white urns on either side contain-
ing drooping vines which a white scarf draped
over each, and white hangings of vine design
forming an arch across the front of the
stage. As the curtains parted five men and
five women, adagio teams, gowned in white
with white wig.s, were po^ed in the "summer
hou>e" and to each side. They held these
po us while 24 girls of the ballet, in white
tulle dance frocks and white wigs, performed
toward the front. White spots illuminated
the dancers while a pale green spot was
thrown upon the "statues." in the garden.
Wliile the dancers performed the ballet posed
and for the finale the original position was
reverted to. The second divertissement was
the picturesque silhouette, "The Spi.ler and
the Fly." explained in detail in la t week's
review, the number being retained for a sec-
ond week. The third unit offered a Georgia
Camp Meeting. The scene used was the in-
terior of a meeting tent, through the entrance
opening the river was visible with moonbeam >
dancing upon the water. The plantation sing-
ers, dressed as field workers, were grouped
aljout a leader who directed from a small
wooden box and started his choristers off by
striking a key on the small organ at his
side. Negro spirituals were offered. The
magazine followed and then the main presen-
tation event, "On a Roof Garden," which pre-
sented Irving Aaronson and His Commanders,
dance orchestra, the mu icians seated on ele-
vated platforms. A backdrop showing a New
V'ork skyline with a huge cutout of the "horn
of plenty" was used for a background. Tables
were arranged across the front of the raised
platform and grouped about them were the
entertainers and "roof garden" patrons. "East
Side, West Side," sung by the male quar-
tette; "Down by the Winegar Woiks," sung
by Frank Moulan, a novelty dance by Elsa
Greenwell; the Commanders playing "Miss
Annabelle Lee" and "She Was Just a Sailor's
Sweetheart," "Wabbly Walk" done by "Red"
Stanley, assisted by the ballet and then a
Bowery Dance, ending with "East Side, We t
Side" by the ensemble, the girls of the ballet
wearing red and white dance costumes. The
feature ended the bill.
Strand
Owing to the length of the picture, "When
a Man Loves," the Strand presentation is cur-
tailed to the extent of a brief ballet number
in which Mile. Klemova and the ballet corp
perform "Minuet' and Glenn Dale signs
"Love and the Rose." A prelude by the
orchestra and the newsreel are the only other
numbers on the program.
Mark Strand
(Brooklyn)
Running time of the show was two hours
and eight minutes, with one hour and seven
minutes going to the feature, "American
Beauty," 12 minutes to the Will Rogers'
travelogue, 11 minutes to the newsreel and
the remaining 38 minutes to the mu ical in-
cidents. The orchestra opened each de luxe
performance with Liszt's "Sixth Hungarian
Rhapsody." An original piano cadenza, ar-
ranged by Willy Stahl, conductor, and played
by Otto Schlaff, was interpolated. Lights:
lemon ceiling spots and blue borders; green
side strips ; three lemon floods from dome,
; potting pianist on cadenza; bridges two
green floods on draw curtains and sides. (10
minutes). For the second musical pre enta
tion, Fabiano, who plays viola in the or-
chestra, stepped to the apron of the orches-
tra stage and played three mandolin selections,
"Gypsy Airs," "Just a Memory" and "Gorge-
ous." He was spotted from the dome by an
amber light and all other lights dimmed off.
(Three minutes). Following the newsree'
came Waring's Pennsylvanians. Their set
composed of a silver eye as a background,
with an arch drop six feet in front of it.
The band, too, was seated as before on an 18
inch platform, with two Steinways on either
side of the stage. The band boys attired in
collegiate sweaters and white flannel trouser--.
Six amber spots in front of arch and six in
back of eye; six light blue side spots on floor
hitting eye from bottom up; blue borders;
light blue floods from dome and bridges. The
number opened with draw curtains on produc-
tion stage closed and all stage lights out. The
cardboy in a nightgown and cap and carrying
a candle, walked across stage under white
spot from dome. At exist draw curtains open-
ed disclosing the band which played "I Won-
der How I Look When I'm Asleep," follow-
ed by "Bye Bye Pretty Baby," with vocal
chorus by Tom Waring. Steel blue spot on
singer; bridges light blue floods; dome .steel
blue, white at finish. Next came "St. Louis
Blues," in a special arrangement. Lemon
borders and foots; bridjies and dome three
lemon floods. Last half minute of number
dome, bridges and stage lights finished flash-
ing, with dome and bridges changing colors.
The band then swung into "Just Ano'her
Hay." with Waring again singing a chorus.
Magenta borders, one half on silver eye; liTht
blue box lamps and blue borders; bridges
violet floods; lemon when pianit was singing.
Number closed with college medley of songs
of big colleges.
Finn Gets Post
Birmingham, Ala. — The Lyric now
is under direction of Bennett Finn,
who took charge for Inter-State yes-
terday.
OAiU TIPS WHICM M£AM OOUAQS TOC SUOWMtN
"The Big Parade"
(M-G-M)
Flags were borrowed from the
Naval Reserve Signal Corps to run
down in streamers from roof of the-
ater to top of marquee. Permission
was secured from the Army and
Navy Recruiting officers for the use
of their "A" boards, situated in the
down-town district. Special one-
sheets were printed on tie-up with the
Army and Navy. — Lyric, Cincinnati.
"Ben Hur"
(M-G-M)
A letter was sent to all the clergy
in Duluth, telling them about the pic-
ture. Window display on "Ben-Hur"
books was secured in the Glass Block
Store, as well as one in Stone's Book
Store with an oil painting in each
window. — P. F. Schwie, Garrick, Du-
luth, Minn.
"The Cat and the Canary"
(Univeisal)
Biggest stunt was a "rube" couple
ballyhoo, the woman carrying a bird
cage containing a canary and the
man, a gray cat. Worked the busiest
streets, carrying on a conversation
through an ear trumpet. At frequent
intervals the woman would shiiek,
"Look out for the cat and the can-
ary." They were on the street for a
week in advance, and proved a riot.
Before the opening they were fol-
lowed by a Chrysler car, bannered
with signs reading, "The Cat and the
Canary, Univeisal M. P. Co." and
bearing a cameraman and dummy
camera. The car was escorted
by a mounted policeman and gave
the impression of taking running
shots of the couple. At each corner
the car would stop, giving crowds
a chance to collect, and pieces of
fi'ms containing a sticker, "Scene
from 'The Cat and the Canary,' see
it at the St. Francis," would be dis-
tributed. Five thousand pieces of
film were given out. — Herbert Polin,
St. Francis, San Francisco.
"Fast and Furious"
(Universal)
Each ad on a co-op page carried
one or more misplaced capital letters
which, when discovered and put to-
gether in the proper order, spelled
"Universal." Each space also car-
ried a cut from the "Fast and Fur-
ious" press book and copy about pic-
ture or star. Window displays were
used by the merchants who joined
the theater in the ad page. The lo-
cal agency of the Auburn car. which
has tied up nationally with this pic-
ture, took space in the page and
placed a car on the street properly
bannered. — Tim Roberts, Ritz,
Mansfield, O.
Stein Renews with De Mille
Paul L. Stein has been signed to
direct for De Mille for another \'p^r.
He leaves this week for a short va-
cation trip to Europe before starting
the new contract.
THE
Sunday, October 23, 1927
'^^m
DAlUr
Theater Equipment and Management
By MICHAEL L. SlUUONS
Lining Up Guide Rollers
T'HE guide rollers located above the gate of film-trap are there
for the purpose of properly guiding the film down past the
aperture to the interniitteut sprocket. If these rollers are out of
line with the sprocket, the teeth will naturally strike the film
perforations oflf center.
On some projectors these rollers are adjustable by means
of a collar and set-screw, while on others there is no regulating
device. Certain manufacturers using the latter type, rely on
the proper centering to be made at the factory. Nevertheless
there are times when an adjustment is found to be necessary
and it is very important that great care should be used in lining
up the guide rollers with the intermittent sprocket, otherwise
damaged perforations will result.
If these rollers bind, the face of
the rollers will develop ridges which
will rouglien the edge of tiie film as
often happens. It is also well to
examine new rollers closely as in
some cases they are received from
the factory in a semi-finished condi-
tion, and have rough faces against
which the edge of the film comes in
contact.
Friction Take-up
The take-up adjustment should be
checked up closely from time to time.
An excessive pull can always be de-
tected by the film making a "singine
sound at the take-up sprocket. The
sprocket, of course, acts as a hold-
back or brake and puts a strain o'
the film, when starting on a smal
hubbed reel. This is sometimes
enough to cause very severe dam
to the upper side of the perforation.
Figure 8 shows the sprocket damage
resulting from a tight take-up.
Proper setting of the sprint' is r
simple matter and care should al-
ways be taken to keep the friction
disc, whether leather, cork or fiber,
absolutely free from oil. Contrary
to some opinion oil will not cause
smoother operation in a case of this
kind, but will really create a certain
amount of suction which in turn re-
sults in an uneven, excessive pull.
One Drop of Oil
This is the tenth and last tip
in the series ottered through
the courtesy of Consolidated
tiim Industries, Inc. "The
excessive use of oil due to flood-
mg mecnamsm of projectors is
unnecessary. Aside from the
intermittent case, one drop of
oil in each oil hole is ample
for the average day's run. Oil
getting on the film causes dust
to adhere to it, making projec-
tion impossible."
Another installment in this series
will appear on next Sunday's page.
RATS
We Specialize in Extermi-
nating Rats from Theatres
Guaranteed method, successful-
v used for over fourteen years.
Small cost. Rapid and sure.
Your theatre should be free
from these destructive pests.
Our representatives are always
in your locality. When can
one see you?
GUARANTEE EXTERMINATING CO.
Amerira's Foremost Exterminators
300 Fifth Ave. N.Y.C. Long.cre 8903
Pierce Adds New Line
Dallas— The Phil H. Pierce Co.
has added the Copeland electric re-
frigeration system to the lines hand-
led by the company. This is an ice
making refrigerator for home use
like Kelvinator. The company also
has a box for theater drinking foun-
tains. Use of this device does away
with the need to buy ice as the sys-
tem makes its own ice all day long.
Water can be piped from the regu-
lar water supply or the fixture will
hold bottled water.
National Installs Orchestraphone
Chicago — National Theater Supply
Co., distributors for the Orchestra-
phone, have installed one of these ma-
chines at the Eighth Street for pub-
lic demonstration.
Morton Organ Installed
Xcwton. Kas.— .\ $12,000 Robert
Morton organ has been installed in
the Regent.
Norman Remodeling House
Stanberry, Mo. — J. T. Norman is
remodeling the Princess.
Link Organ for Syracuse House
Syracuse, N. Y. — James Co'is'ati-
tine has installed a $20,000 Link or-
gan at the Elmwood which has just
opened.
Albee House Has New
Screen Innovation
.'\pproaching the problem that
pitch blackness is painful to the hu-
man eye and the psychological ef-
fect depressing, 'I lie Keitli-.'Mbee
projection department has devised
what it claims is a new and better
method of picture reception on the
screen in the K. F. Albee Brooklyn,
and Proctor's new theater, New Ro-
jlieile, N. Y. This will soon be in-
stalled in all of the theaters of the
Keith-Albee chain throughout the
L nited States.
The following is a brief de.'criptioii of the
new method: All immediate masking has been
eliminated. The picture sheet is placed around
in back of a frame the exact size of thi:
picture. The sheet hangs out in .space free
irom all fabric. Nothing remains to claim
the audience's attention but the story. Atxjut
ten feet in back of the sheet hangs a full
tage black velour eye curtain. On the stage
[loor is a black ground cloth. Then in back
uf the picture sheet is thrown a blue ligh.
irom the third border light. This combuia
don creates the receding blue of a m.dnighi
..ky.
By this method the audience is freed from
all tabric by a receding, re.itful, awayfroni
thescrcen "masking," leaving only the story
CO reach out and grasp the attention.
Printed Pickings
Rex Film Renovators
Finding Wide Use in South
Dallas — Rc.K Film Renovators,
used for keeping projector lenses and
condensers clean, have been installed
in the Tiffany and Enterprise ex-
changes, following satisfactory in-
stallation in the Metro, Universal,
Home State and other exchanges, ac-
cording to R. D. Hansli, special rep-
resentative of the company.
In commenting upon the device, Hanish
said: "If it is so important for the operator
to keep the projector lens and condensers
clean, clear and bright, then it is more im
portant to demand print services from the
exchanges just as clean, free from foreign
substance, in order to secure perfect projcc
tion which is re<iuired to gain and hold the
patronage and reputation of the theater."
Other installations will I* made in \i'nc.us
exchanges in Okl.ihoma City, according to
Hanish, who said. "We offer $1000 rewarn
to anyone who finds emulsion deposits or
new prints sticking on the film track of
the projector after being properly treated
witt the Liquified Waxing Process."
Starts Chain Store Idea
Des Moines, la. — E. P. Smith, sec-
retary of the state exhibitors unit
has started on a chajn store idea ( f
theater operation, each house in the
group to be known as the Polka Dot
Theaters. The first starts with the
theater at Fort Dodge which Smith
purchased from the A. H. Blank-
organization.
Schine Aids Historic Celebration
Herkimer, N. Y. — Schine theaters
located along route No. 5 aided
"Know the Mohawl^ Valley Better
Week" by permitting an association
member to address the audiences and
show slides of historic spots along the
valley.
Remodel McComb Theater
McComb. Miss. — The Strand is be-
ing entirely remodeled.
The following bits uf showmanship
I)hil()sopliy appear in "Now," house
organ of the Wesco Circuit.
.Men do not succeed by chance. Chance
may toss you into a position of power, but
if you do not po^sesB capacity, you can never
h(j|(l the place.
The jelUnu uho indulges in hot air usually
lacks steam.
The man who is always talking aliout what
he has done is almost as tiresome as the one
who is always talking alwut what be ia
icing to do.
// a man has goods for sale and he doesn't
idrertise them in some way the chances are
that some day the sheriff will do it for him.
— F. T. Barnum.
Be agreeable. Before you have a chance
to say a word to a patron your cxpres ion
anri attitude have made a definite impression.
A real smile is always a good start.
Courtesy is the consideration of others.
Service is more satisfactory when it is based.
Makes Theater "Rat-Proof"
Guarantee Exterminating Co. has
a new product on the market,
named Raticator, the purpose of
which is to rid the theater of rats.
"Raiicator," said S. S. Rosen,
manufacturer of the product, "is an
aid to the campaign of the Guaran-
tee Kxterminating Co. to put an end
to rats in theaters. Raticator is not
a substitute for but an addition to a
regular servicing of the theater.
However, we find it fills a long felt
want in theaters situated in small
centers."
LEE LASH STUDIOS
H. J. Kuckuck, Cen'l Mgr.
New Stage Setting for Universal's
Alhambra Theatre, Milwaukee, Wis.
1828 Amsterdam Ave., N, Y. C.
Brad. 4907
If You Are in the"
Market for Any Kind of
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Motion Picture Department
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DAILV
Sunday, October 23, 1927
m
DAILY COAST PAGE BY WIRE
Officers of Academy Reelected
CHRISTIE REPORTED PLANNING NEW STUDIO — LEVEE TO SUPERVISE
NORMA TALMADGE-GOODMAN PLANS THREE-OTHER STUDIO ACTIVI I lES
TO DISCUSS CONfRACr
AT IHCflRSI MEETING
All officers of the Academy of M.
P. Arts and Sciences have been re-
elected by the new board of directors.
Douglas Fairbanks is president; Fred
Nibio, vice president, and M. C. Le-
vee, treasurer. Club rooms of the
Roosevelt open Saturday tor the an-
nual meeting of the organization.
This is several days ahead of the
formal opening of the hotel.
Uniform contract for free lance
workers is among the subjects to be
discussed at the meeting with Doug-
las Fairbanks presiding.
On the new board which was elect-
ed by mail bailots are: Douglas Fair-
banks, Milton Sills, Conrad Nagel,
J. Stuart Blackton, Fred Niblo, Wil-
liam de Mille, Harry Rapf, Sol Wurt-
zel, Samuel Goldwyn, S. E. Pelton,
G. Gaudio, William C. Menzies, Mrs.
Jane Murfin, Waldemar Young and
Benjamin Glazer. The executive
committee was elected in the same
manner.
Butler Casting "Pigskin"
David Butler is casting "Pigskin,"
his next for Fox. Those selected
are: David Rollins, Sue Carroll, Tom
Elliott, Russell Kearns, Olin Fran-
cis, Sidney Bracey and Jeanette Mc-
Leod. Leslie Sealande, is assistant
director and Glenn MacWilliams
cameraman.
The Life of Los Angeles
Centers at the
Ambassador's
ramous
Cocoanut Grove
"tm^
Special Niphts Tues. and Sat.
College Night Every Friday
Goodman Plans 3
Daniel Carson Ooodman in-
tenas making three piciures,
the first to start after Jan. 1.
i-roduction will be in New
Vork, as Goodman believes
better values can be secured in
the East than on the Coast at
the present time.
He is active lining up play-
ers and directors.
Blanche Sweet Considers
Offer of Foreign Firm
Blanche Sweet is considering an
offer for appearance in a European
tilm. The star has called off her
trip to New York, planned for next
week, pending recovery from a minor
operation which she underwent
Thursday.
De Mille Tests Players
Screen tests have been made of
Lila Lee and Sally O'Neill for Cecil
B. De Mille's next production.
Signs William Austin
William Austin has been signed on
a long term Paramount contract. His
last role was in "Swin, Girl, Swim."
Florence Vidor's Next "Doomsday"
Florence Vidor's next for Para-
mount will be "Doomsday" by War-
wick Deeping.
SIUDIUSITEBOUGIlfAT
SAN rtRNANDU VALLEY
Christie is planning a studio in the
San Fernando Valley, near the new
Studio City which is being erected.
The company is reported to have pur-
chased 20 acres in the Central Mo-
tion Picture District, near the Mack
Sennett plant now under construc-
tion.
Levee Will Supervise
Norma Talmadge's Next
"The Woman Disputed," Norma
Talmadge's second picture for United
Artists, goes into production soon.
Work was delayed several weeks be-
cause Fred Niblo has been finishing
another picture. M. C. Levee will
supervise the production. He like-
wise collaborated on the script "with
Agnes Christine Johnston. The story
is based on the play by Denison
Clift. Gilbert Roland will be lead
ing man.
Hobart Producing "The Noose"
Henry Hobart is producing "The
Noose" for First National and not
Hobart Henley as previously stated.
Bretherton Assigned
Howard Bretherton is to direct
"Across the Atlantic" starring Monte
Blue.
Towmley Writing Continuity
Jack Townley is writing the con-
tinuity of "Cream of the Earth" for
Universal. It previously had been
stated that Thomas Fox was adapt-
ing the story.
M-G-M Signs Neely
Neil Neely has been placed under a
long term contract by M-G-M. He
has been cast for one of the leads in
"The Cossack."
ROY DEL RUTH
DIRECTOR
•THE FIRST AUTO'
RECENT RELEASES
"HAM AND EGGS AT THE FRONT"
NOW IN PRODUCTION
"IF I WERE SINGLE"— Featuring May McAvov, Conrad Nagel,
Andre Beranger, Myrna Loy, Douglas Gerrard
WARNER BROTHERS PICTURES, INC.
"Ex" Ranks Overcrowded
Casting Bureau Declares
Less than tliree days' work a week
is available for extra girls and not
much more for men, Dave Ailen of
the Central Casting Bureau stales in
broadcasting a warning of conditions
to film aspirants. Exhibitors can aid
in avoiding overcrowding at the stu-
dios by relaying the situation to the
public.
There are approximately 11,000 ex-
tras registered with the bureau who
must split the $6,556 a day which the
bureau spends for extras. Unregis-
tered extras also receive a share of
the amount.
A survey shows that during the
last six months, eight girls had four
days' work a week and 21 three days
a week, while 20 men averaged four
days a week and 36 three days a
week.
Fitzmaurice on Location
"The Louisiana" company, with
George Fitzmaurice directing, is at
Catalina shooting exteriors. Billie
Dove, Gilbert Roland and Noah
Beery are the principals.
Levine Serial Nears Completion
"Heroes of the Wild," second se-
rial of the season produced by Nat
Levine, will be completed Nov. 1.
It is the first wild horse and dog se-
rial ever made, he says, featuring
White Fury, wild horse, and "Tor-
nado," dog star. Jack Hoxie is star
jf the picture supported by Joe Bon-
omo, Josephine Hill, Linda Loredo,
Jay J. Bryan, Emily Gerdes and
Helen Gibson. Harry Webb is di-
recting from a story by Karl Cru-
sada and Webb.
Heerman Stays with Fox
Victor Heerman will remain with
Fox for another feature.
Remaining with M-G-M?
Sallv O'Neill is to remain
M-G-M as a featured player,
understood.
with
it is
Anthony Adapting Beach Story
Stuart Anthony is adapting Rex
Beach's "The Mating Call" for Uni-
versal.
Complete "Skyscraper" Script
Frederic Chapin, who wrote "The
Night Bride," starring Marie Prevrst,
has just completed "The Skyscraper"
for Cecil B. De Mille to be us'-d as a
starring vehicle for William Boyd.
The Industry's ONLY Daily Page of Wired Coast News
THE
bunuay, uciooer 2J, li*2/
■cM^
DAILV
11
"Irish Rose" Sequel
Ann Nicho's who is to title
"Abie's Irish Rose," is prepar-
ing a sequel. The play will
open in New York with the
same cast as "Abie."
Fanny Holtzmann on Coast Visit
Fanny E. Hoitzniann, New York
attorney, is in Los Angeles for a
brief visit.
Stone Cutting "Sailor's Wives"
Leroy Stone is cuttini? "Sailor's
Wives," which Joseph llenai)erry di-
rected for First National under pro-
duction supervision of Henr" Hobart.
"Road to Glory" Now
"The Road to Glory" is title chosen
for the new Eniil Jannings' picture
made under the working title of "The
General."
Beaudine to Direct Laura
William Beaudine will direct
"Home James," starring Laura La
Plante for Universal, on completion
of "Finders Keepers."
Roach, Holtz in Shearer Film
Bert Roach and Tennen Holtz have
been added to the cast of Norma
Shearer's next for M-G-M.
"Gaucho" Premiere Nov. 4
Premiere of "The Gaucho" at
Grauman's Chinese has been set back
from Nov. 2 to Nov. 4.
Adapting "Heat"
Josephine Lovett is adapting
"Heat," a John Colton original for
M-G-M.
Boylan Titling Picture
"Ladies Must Dress," directed by
Victor Heerman for Fox, now is be-
ing titled by Malcolm Stuart Boy-
Ian.
Work Rushed on U. A. House
Work is being rushed on the $2,-
000.000 United .A.rtists theater under
construction at Ninth and Broadway.
It is to seat 2,300 and is scheduled to
open by Christmas.
New Dove Film Starts Nov. 1
Filming starts Nov. 1 on "Once
There VVas a Princess," which is to
be Billie Dove's third starring pic-
ture for First National. Alexander
Korda will direct. The title prob-
ably will be chang-ed.
Carmelita in Sermett Comedy
Carmelita Geraghty is back on the
Sennett lot appearing in "The Ro-
mrmce of a Bathing Girl," which
Mack Sennett, directing.
Mi'ler, Cameraman for Cruze
Ernest Miller is serving as chief
cameraman of the James Cruze unit
producing "The Night Fiver" with
Wilh'am Boyd as star and Jobyna
Ralston opposite.
De Mille Renews Krafft Contract
Cecil B. De Mille has renewed the
contract of John W. Krallt, title
writer.
Wesco Selling "Scrip" Books
"Scrip" books will be sold patrons
by Wesco, containing, at a reduced
scale, tickets good ft>r any house of
the circuit.
Blanc, Le Claire Renew
Sally Blane and Blanche Le Claire,
featured players, have renew td their
Paramount contracts.
Taylor Adapting Prevost Story
Rex Taylor is adapting Marie Pre-
vost's next De Mille productions,
"A Blonde for a Night."
"Secret Hour," Negri Title
"The Secret Hour" has been se-
lected as title for I'ola Negri's new
Paramount picture filmed under title
of "Beggars of Love."
Ann Nichols to Title "Abie"
Ann Nichols is to title "Abie's
Irish Rose," for Paramount. Chas.
Rogers will play "Abie."
Franey in "Tonto Rim"
William Franey has been signed
for a role in "Under the Tonto Rim."
at Paramount. Herman Ravmaker is
to direct with Richard Arlen and
Mary Brian as leads.
Wallaces Plans New York Trip
Richard Wallace, accompanied bv
his wife, plans to go to New York
for opening of "The Texas Steer,"
starring Will Rogers for First Na-
tional.
Nathan to Write Continuity
Perry S. Nathan is to write the
continuity for "Lady, Be Good" for
First National.
Boland Undergoes Operation
Jack Boland, assistant director to
Al Green, was operated on yesterday.
Asther Opposite Leatrice Joy
Nils Asther has been cast oopo-
si^e Leatrice Joy in "The Blue Dan-
ube," which Paul Sloane will direct
for De Mille under supervision of
Ralph Block.
Carewe Working at Tec-Art
Edwin Carewe is directing interior
sequences of "Ramona" at Tec-Art.
He recentlv returned from location.
Tohn T. Price has been adHed to
fbe cast of this Dolores del Rio ve-
hicle.
"Two Flaming Youths," Fields' Title
"Two Flaming Youths" is the new
title selected for the W. C. Fie'H-
starrine vehicle, work on which w-l'
he held up pending recovery of the
star who now is in the Ho'lvwood
Hospital with injuries received in an
accident during production.
A Little
from **Lots"
By RALPH WILK
Hollywood
GEORGE BARNES, whose cam-
era work usually justifies the use
of superlatives, is enjoying a fishing
trip, before starting work on the
next Ronald Colman-V'ilma Banky
production for Sam Goldwyn.
* ♦ *
Horseshoe throtving and
baseball are popular sports
at the De Mille studio during
the lunch hour.
* * *
Our Passing Show: Sada Cowan
preparing for her trip to Europe;
Sig Schlager enjoying a good cigar;
Cornelius Keefe, Jeane Morgan and
Bill Cody tripping the light fantas-
tic at the Knights of Columbus hall.
* ♦ •
Many Hollywood publica-
tions seem to die aborning. Re-
cently, a new paper appeared
and attracted much attention,
but it soon passed away, with
the diagnosis reading, "lack of
financial nourishment."
* ♦ ♦
Charley Byer is keeping
very busy. He had no sooner
finished acting in "The Red
Riders of Canada," at FBO
than he was given an impor-
tant role in the new Tom Mix
picture at Fox.
* Hi *
Everyone in Hollywood seems to
be humming the operatic airs of
"Cannen." This is due to the
"Loves of Carmen" at the Carthay
Circle theater.
* * ♦
Hollywood can rightfully claim the
most beautiful girls in the world.
The other evening we attended a
dance and found that even the "wall-
flowers" were eye-filling.
* * *
Filmdom will flock to the Joe
Dundee-Ace Hudkins' fight here on
Oct. 29. Conway Tearle, Tom Ken-
nedy, Victor Fleming, Alan Hale,
Curtis Benton, the Moore boys,
Owen and Matt, and Julian John-
son ivill, no doubt, be among those
decorating the ringside.
* * *
A veteran member of the
Pathe serial forces is Eddie
Snyder, cameraman. He has
photographed most of the se-
CAMERAMAN
Bell & Howell
Equipment
H. OBROCK, Jr.
293 E.Eigbifa Si.. Ukln.. N. Y. Windoor 4886
rial stars, including Pearl
White, Junnitu Hansen, Al-
lene Ray, Walter Miller and
others.
In 1910, M. H. Hoffman was
in charge of Universal City
and King Baggott was a star.
Now, Hoffman is with Tiffany
and Baggott is one of his direc-
tors.
More Passing Show: Sam Taylor
driving into the United Artists' stu-
dio; Nat Dyches and Sam Mintz
dining at Henry's; Buddy Shyer
enjoying the sights at Busch's
sunken gardens, Pasadena.
Back in 1904, Percy Heath, sce-
iwrist, was advance agent for Mrs.
Fiske. Percy came to Minneapolis
ahead of the star and was followed
for scvei-al hours by an eager Uni-
versity of Minnesota student, who
wished to have Mrs. Fiske appear
before the university dramatic club.
At 2 A. M. the student caught up
to Percy in a railroad station diyi-
ing room, and got his wish. Inci-
dentally the student has knoum us
since our birth.
Earle Snell. who works almost ex-
clusively on Reginald Dp-- «• r < <;
and who wrote "Use Your Feet." has
been assigned by Josenh Fra"k!in
Poland, to the continuity of "Live
and Let Live," tentative title of
Denny's next production.
FRANK ZUCKER
A. S. C.
Cinematographer
•Phones:
Wadsworth 5650
Wisconsin 0610
JOE BARRY
Film Editor
NOW COMPLETING
the"IlluiofRimnr
Ashland 2079
y\
Complete Coverage of Hollywood Lots Every Morning
IV
— ;gBg>^
DAILV
Sunday. Ortobpr 21. lf"'7
Week's Headlines
Monday
Concessions on block booking made by dis-
tributors at closing sessions of Trade Prac-
tice Conference; Commissioner Myers ex-
pects to report on his findings to the Fed-
eral Trade Commission in 30 days; views
of conference results given by Commis-
sioner Myers and industry's leaders.
Test of the Synchrophone, a device ii'ing
phonograph records, made in Kansas City.
Mid-States Theaters formed in Cincinnati for
$500 000 to operate vaudeville and picture
houses.
Tuesday
Failure of conference to agree on block book-
ing may speed Trade Commission's action
on Paramount ca^e. Concessions agreed to
on block booking at conference will become
effective when new selling Season starts in
May.
Capitol establishes new week record of $95,-
312, with "name" acts.
Loew becomes dominant factor in Kansas
City with opening of Midland and taking
over of Pubiix's Royal and Newman.
B. F. Keith Corp. plans expansion program
with floating of a $10,000,000 preferred
stock issue.
Stanlev Company's net income for first nine
months of 1927 totals $3,700,000.
Wednesday
Legality of block 'nooking will probably be
decided by U. S. Supreme Court in event
Federal Trade Commission carries its cease
and desist order against Paramount.
First meetings of the joint committee to draft
changes in contract and arbitration system
to be held in January.
Outraees l)alks Twin City strike settlement.
Pathe-De Mille claim new record with eight
production simultaneously playing Broad-
way.
Admission tax repeal at next congressional
session forecast by Senator Smoot.
Thursday
On completion of Fox theater in Baltimore,
company plans to route Roxy shows to
Brooklyn, Newark, Philadelphia. Baltimore
and Washington.
City appoints committee of aldermen to aid
in bringing about strike settlement in Min-
neapolis.
Chairman of groups represented at trade con-
ference decide at Hays' suggestion to make
conferences yearly event.
Legality of California's anti-trust law under
fire in Santa Cruz suit.
Saenger theaters now operates and controls
over 200 theaters in 83 cities.
Robert E. Welsh appointed personal repre-
sentative of Laemmle with Nat Rothen-
stein succeeding him as advertising manager.
Friday
Complete elimination of admission tax or
exemption on admissions up to $1 for in-
dustry in prospect.
Report to Society of M. P. Engineers shows
incandescent lighting has met with marked
success.
Joseph M. Schenck discussing producing al-
liance in England.
Orpheum preparing to fight Loew at Kansas
City by adding first runs and slashing
prices.
Federal Court in New York rules that show-
ing of fight films not illegal where there is
no direct purchase by exhibitor from a
common carrier or express company agent.
Harry M. Coetz appointed assistant treasurer
of Paramount.
Saturday
K-A to invade Poli in New England towns.
United Artists pluns for England are in-
definite.
Few theaters in the nation charge more than
75c admission.
A. C. A. is resuming production in Jan.
Pathe sicns for United Press service.
Sianley-Freihofer building race seen.
Ill Broadway houres play to 740,000 attend-
ance weekly.
Three indicted at Frisco in fight film case.
Two More Wisconsin Changes
Milwaukee — Two recent chances in
Wisconsin theater ownership include
the Pastime. Horicon and the Grand.
Neccdah. The former was purchased
by Ed Rourke from John Heft, while
the latter was purchased by Delos
Merredith from L. A. Baker.
Exhibitors
Daily Reminder
Try Something
new in stage
and house light-
ing. New bord-
ers will provide
a relief.
Sunday, Oct. 23, 1927
11 B'way Houses Play
to 740,000 Weekly
{Continued from Page 3)
tures during the week of Oct. 29.
Eight of the houses are to play fea-
tures, while the other three are to
play shorts.
Houses and their estimated attend-
ance are:
Theater Attendance
Broadway 45,000
Cameo 28.000
Paramount '. '. 92'.000
Loew's State 85,000
Gaiety 21,000
Strand 78,000
Hippodrome ..'..' 90 000
Roxy 110,000
Capitol 105,000
Palace ! .' 35,000
Colony 51,000
Total
.740,000
Stanley-Freihofer
Building Race Seen
(.Continued from Page 3)
Lehigh Aves., and the site of the
fifth not yet determined.
Stanley has leased the Northwood,
now nearing completion, while Frei-
hofer is building a house at 69th and
Ashby Rd. Stanley is expected to
build on a site nearb}'. If the five
new houses are built, Stanley prob-
ably will build theaters in retaliation,
for after the recent truce, Freihofer's
campaign amounts to a virtual de-
claration of war against Stanley.
The truce had been effected
between the interests while an ap-
nraisal of the Freihofer properties
was being made and negotiations for
their purchase by Stanley was in prog-
ress. It is stated that, in addition, to
what Stanley considered a high price
for the properties, Freihofer insisted
upon all cash if a deal was made, a
<hing to which Stanley offered ob-
jection. The all-cash proposition is
said to have been one of the barriers.
Edwards Buys Nebraska House
Nelson, Neb. — E. L. Edwards has
purchased the Rialto from I. R.
Adams.
K-A to Invade Poli
New England Towns
{Continued from Page 3)
that the Poli circuit has been on the
market for the last few years, and
Keith-Albee has been approached to
purchase the chain, but felt the price
was too high.
For several months, Stanley dick-
ered to purchase the circuit, but the
deal was declared off when Poli re-
fused to submit his books. The pur-
chase price at which Shoolman ob-
tained the Poli chain is variously re-
ported as from $22,000,000 to $30,-
000,000.
One of the chief Poli assets was
the Keith-Albee vaudeville franchise
and the announcement of the K-A
building program, indicates that the
picture-vaudeville firm feels that its
franchise obligations in Poli houses
is ended.
A. C. A. is Resuming
Production in Jan.
{Continued from Page 3)
siderably less than the 18 previously
announced as planned, he stated. The
number will be determined by story
possibilities and the quality of the
pictures which the firm makes. All
of the product will be marketed in-
dividually.
The original sponsors financially
interested in the company, still are
partners in the project. Manus said.
Reopen Sheldon, la. House
Sheldon, la. — Kehrberg Bros, have
reopened the Gem after completely
redecorating.
Turner to Milwaukee
Milwaukee — Gerald Turner, former
manager of the Beverly at Janesville
Wis., now is managing the Parkwav.
His brother, Lyle, has assumed man-
agement of the Beverljf.
Close Iowa Theater
New Market, la. — Lace & Schreck
have closed their theater here.
Fourmet at Norfolk, Neb.
Norfolk, Neb. — A. L. Fourmet of
Kansas City has replaced A. W.
Moldenliauer as temporary manager
of the Hostettler houses, the Gran-
ada, Grand and Lyric here. Fourmet
will- be in charge until a permanent
manager is appointed.
And T hat* s That
^^^^i. By PHIL it. DALY
P'LASS and nothing but is the new
^ Rolls Royce being sported by
Sam Katz.
"Bill" Ornstein of the New York
Horlacher office is back from a trip
to Philadelphia all pepped up over
the firm's activities. The rapid
manner in which Horlacher is ex-
panding its delivery service is the
reason.
Romance? Nothing but in the film
biz. There's Harry Green and Abe
Altman, Philadelphia exhibitors, for
instance. Green 15 years ago operated
a shoe store and when business was
quiet he'd take his chair over to the
shady side of the street and park in
front of Abe's five and ten cent store.
Out of these conversations, grew
the exhibiting firm.
Joe Skirboll ivants his daughter
brought up in the good o'd Ameri-
can manner. That is why he re-
signed as First National's general
manager in Europe. He sails for
home Saturday and now his daugh-
ter will have the benefit of Ameri-
can schooling.
Long Buys Opposition at Cadiz
Cadiz, O.— E. M. Long, who op-
rates the Community, has taken over
the Opera House from Mrs. Minteer.
De Graf, O., House Sold
DeGraf, O.— Wilson Brehm has
sold the Lincoln to George B. Gun-
von.
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The one way
to be sure
Screen quality is important to the
public and therefore to the box office.
It is too important an item to be over-
looked by the exhibitor.
There is one way to be sure of getting
the highest photographic quality in your
productions. Specify prints on Eastman
film — the film that made motion pictures
possible — and look for the important
words ^^Eastman Kodak" in the margin
of each reel.
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1650 Broadway
THE yoiCE O'^ T"E S"'"^"*
FITZER SERVICE CORP,
1650 Broadway, New York City.
Gentlemen:
Kindly mail me more info^
FITZER STAR-TALKS.
iA^^
;!^e NEWSPAPER
o/* FILMDOM
ALL THE NEW5
ALLTHE TIME
VOL. XLII No. 20
Monday, October 24, 1927
Price 5 Cents
Series of Meetings Called
to Outline Results of
N. Y. Sessions
Results of the Federal Trade Prac-
tice Conference are the chief topic
of discussion among exhibitors of the
nation in the series of regional con-
ventions whicli have been arranged
to receive report of the respective
delegates.
Micliigaii. which last week led off
the list with its convention at Jack-
son, concluded that the conference
accomplished little but exhibitors did
(Contiiiitcd »»i Page '2)
Bearing Fruit RHIBIIOIIS PRtPARt TO
A=S|3IC[TRtP0BIS0NPARlt¥
to keep ail eye on 1 iffany, for,
the forecast ran, many moves
were planned for this organiza-
tion.
They're happening. John M.
Stahl becomes a partner of Tif-
fany which means joining hands
with L. A. Young and M. H.
Hoflfman. New studio planned.
De Sano, Rosen, Archainhaud,
Baggot. Gasnier, Raboch under
contract. Also several of the
Coast's most successful writers.
Some of the heaviest sellers
among current novels nabbed.
All along the line the offensive
toward bigger things has begun.
Understanding a Problem
A close look-see at the Broadway
long runs brings to light several in-
teresting observations. Practically
^ any and every type of picture can
be found on the boards. Which
proves for one thing how many and
how varied are the palates which
producers must satisfy. Religion,
war, the classics, comedy, the "arty"
tilm, the foreign picture, the unhap-
py ending, the novelty and the west-
ern.
This one instance, duplicated many
times throughout the country, illus-
trates the magnitude of the problem
which confronts producers. A na-
tion's entertainment is their partic-
ular nut to crack. And it's a job.
Production departments of all or-
iranizations in the business will sec-
tid this idea without hesitation.
At best, this task of making pic-
tures is arduous. All pictures can-
not be whirlwinds. All pictures can-
not knock the audience dead. In av-
rra^es, the percentage of the good
as against the bad holds up very well.
When the masses come to you — as
'hey will — just remember the other
fellow's tale of woe.
I Profits: Th. "oa/
Producers don't wih a- mak"- poor
pictures. Films that miss the mark
by miles — yes; stories that had better
remain undisturbed — certainly; errors
in judgment — of course; but dishon-
esty of purpose in pleasing the pub-
lic and thereby increasing profits —
never.
K A N N
Majority of First Runs Get
Admission Under 75 Cents
Poll ChatJgelJan. 1
Springfield, Mass. — Transfer
of the Poli circuit to the syndi-
cate headed by Max Shool-
man, Boston, and Aaron L.
Strauss, both former officials
of the Olympia cu'cuit, now
owned by 1-ubiix, will be made
about Jan. 1. Meanwhile, the
purchasers have announced that
they intend to continue with
plans of S. Z. Poli for erection
of the $3,000,000 theater here
as a memorial to Poli's son.
The proposed house will seat
4,000.
COURT RULING W AID
IN CREDIT SYSTEM CASE
Opinion of Judge Gives
Weight in Favor of
Distributors
W'asliington — Distributors will have
the weight of a court opinion in tlieir
favor when tliey defend the suit
brought against them by James E.
Hart love, owner of the Flag, for re-
fusal, through the Film Board credit
committee, to supply films to the
theater unless deposit of S500 was
posted with each exchange.
The opinion was handed down by
(Continued on Page 6)
PEREECTION IN COLOR
riLMS STILL SOUGHT
Since its last investigation, the
Committee on Progress of the Soci-
ety of M. P. Engineers states there
has been much activity in the field
of color photography. The analysis
is based on the filing of patents in
this country, England and Germany.
This l)ranch of technical development
is discussed in the following instal-
ment of the fall report:
Colored Motion Pictures
.Miitli patent activity is still evidenced in
till' field of colored motion picture pliofo-
Krapliy. Sonic of the more important patents
art' l)ricfly described helow.
("iiior record component images for addi-
(Continued on Page 4)
Smaller Towns Scale Down
to 25 Cents, National
Survey Shows
Not only are theaters of the nation
which charge over 75 cents admis-
sion few and far between, but a sur-
vey of the situation shows that ad-
missions generally are below the 75
cents scale in key cities. In the
smaller towns, prices scale down to a
25 cents top. These figures, of
course, except roadshow productions
which go out with a top of from
$1.50 to $2.
In the key citie.., admissions range
from 40 to 65 cents, with a few spots
getting a 75 cent gate. These are
the ones which would be affected by
repeal of the admission tax, or
(Continued on Page 4)
Stahl Becomes Partner in
Tiffany, Heading Production
Utah Unit Fights Unfair
Competition, "Blue" Laws
Salt Lake City — Thirty-one exhib-
itors pledged t eir support to the
sta'e '■• 'libitor unit in its fight against
in .r non-theatrical competition and
'baie" laws, at the recent meeting
held licre. C. M. Stringham. Ogden,
was elected president at the sessions,
Carl Porter, Salt Lake, vice president
and J. E. Ryan, Brigham City, treas-
urer. Directors are: Andrew Mur-
dock. Heber City, and J. J. Gillette,
Tooele.
John M. Stahl has taken over
complete charge of |)roducfion for
Tiffany Prod. Upon concluding his
contract with M-G-M. the director
allied himself with L. \. Young and
M. H. Hoffman becoming one of the
owners of Tiffany, which now be-
comes TifFany-Stahl Prods., Inc.
With other companies committed
to a policy of economy, Tififany-
Stahl commits itself to a policy of
highest box office quality, regardless
of cost and economy which hurts
(Continued on Page 2)
EQUIIY THEATERS CHAIN
IS EXPANDING RAPIDLY
Philadelphia — Equity Theaters, re-
cently-formed theater pool, is con-
tinuing its expansion program which
in a few months has brought its
chain to more than 30 houses in the
territory.
Three theaters now are under con-
struction and several others are
planned. The most recent addition
(Continued on Page 6)
Strike of Musicians at
Auburn, N. Y. Settled
Auburn, N. Y. — Musicians are back
at work at the Jefferson, which re-
opened yesterday after being dark
five weeks on account of a strike. The
musicians walked out in a dispute on
the minimum liumber to be employed
by each theater, which exhibitors
claimed was more than they could
afford.
Sutiday Shows Win
Roselle Park, X. J. — Sunday shows
were victorious by vote of 50 to 5
over a new theater which is to open
next month.
DAILY
«/'filmdom
ffrHivspknt .^E«IMb1[^
ALLTHE HEWS
ALLTHE TIME
s^KSlbY"
VolXLIINo.20 Monday. Octeber 24, 1927 PriseSCents
lOHN W. AUCOATE
Publisher
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor: Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at ttte
post-office at New York. N. Y., under the act
of March 3. 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign. $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday,
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel: 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London. W. I. Ber-
lin— Lichtbildbuehne, Friedrichstrasse, 225.
Financial
A fairly active market greeted traders
Saturday morning with a tendency for a
break in prices on most film issues.
HiKh
Amer. Seat. Vtc 395/J
*Amer. Seat. Pfd
♦Balaban & Katz
♦Bal. & Katz Vtc
Eastman Kodak 160
*tFilm Inspection
*First Nat'l Pfd
Fox Film "A" 70 "4
tFox Theaters "A" 18}4
*tlnternat'l Project ....
Loew's, Inc 5634
ttLoew's 6s 41ww,105;^
*ttLoew's6s41x-war ....
♦M-G-M Pfd
♦M. P. Cap. Corp
Pathe Exchange.... 4J4
tPathe Exch. "A". 241/2
ttPathe Exch. 7s37 99/.
Paramount F-P ..106 "4
Paramount Pfd. . A20Vi
ttPara.Bway.5'^s51 ....
**Roxy "A" 35
♦*Roxy Units 38
**Roxy Common . . 10
Skouras Bros 40
Stan. Co. of Amer. 59^
tTrans-Lux Screen. 3fi
*tUniv. Pictures
Univ. Pict .Pfd.... 100
t Warner Bros 16 "4
Warner Bros. "A" 25
Low
38%
159
69/2
I814
56 '
105!4
4J^
2'4
99/2
105 '4
120 H
33"
35
8
38
59
334
166
16/8
24 -V^
Close
38%
48
60%
73>4
15934
5
100^
70
18^
10
56/8
105/2
1001^
25
7 'A
4H
24
99>/J
105%
UOVi
101%
59^4
334
30
100
16%
2434
Sale*
200
1,200
2,300
200
6,206
2
40
400
2
4,100
100
400
"io
600
1,000
Exhibitors Prepare to
Get Reports on Parley
(Continued from Page 1)
benefit somewhat by the sessions.
The distributor concessions on block
booking are regarded by Michigan
theater owners as a useful wedge in
obtaining further concessions. The
organization also expressed itself as
pleased with the committee of six
which was elected to redraft the uni-
form contract. H. M. Richey, busi-
ness manager of the state unit, is
secretary of the committee.
Other exhibitor meetings scheduled
are: Omaha, Nov. 1; Little Rock,
Nov. 3 and 4; Oklahoma City, Nov.
7 and 8; Seattle, Nov. 8; Dallas, Nov.
9 and 10; Kansas City, Nov. 11 and
12, and Columbus, Nov. 15 and 16.
Stahl Enters Tiffany;
To Head Production
(Continued from Page 1)
quality, says a statement issued.
The company's budget for next
year is in extensive $15,000,000, and
the reorganized firm feels that it
ranks with the big line companies,
for it has its own distributing sys-
tem throughout the world, is pur-
chasing its own studios, and has the
capital and facilities to do big things,
the statement says.
•Last Prices Quoted ••Bid and Asked (Over
the Counter)
tCurb Market ttBond Market
NOTE: Balaban & Katz is listed on the
Chicago Board; Skouras on the St. Louis
Stock Exchange and Stanley in Philadelphia.
Lande Gets Carey Series
Cleveland — Lande Film Dist. Co.
has secured from FBO a .series of
six Harry Carey pictures for Ohio.
"Crashing Thru" is the first.
lllujtratiQg for Magazine5&Tltle5,
Animateci Leacierj &Trailer>. •►
Technical, Inciujtrial* Educational
Animation,
titles A- '
FAADAHMET
EXPtRT PMOTOORAPriV
145 WEST 45 5T. N.Y.CITY
TEL. BRYANT iTgi A
"Uncle Tom's Cabin" to
Open at Central Nov. 4
Print of "Uncle Tom's Cabin" has
arrived in New York and will have its
premiere at the Central on Nov. 4.
Carl Laemmle has postponed his trip
to Universal City to be present at
the opening. Hugo Riesefnfeld is
preparing a special musical setting.
"Les Miserables" will close at the
Central Oct. 30 allowing a few days
to prepare for the premiere.
Carl Laemmle, Jr., to Coast
A Universal party headed by Carl
Laemmle, Jr., and Edward Mon-
tagne left for Universal City Sunday.
Joan ("Dimples") Lido, who is to
be groomed for stardom, was in the
party.
Sterns Start Christmas Offering
Herman Stern has started on a
sales trip of the Eastern Universal
exchanges with a print of the new
Stern Christmas comedy, "The New-
lyweds' Christmas Party."
Sunday Shows Up at New Hartford
New Hartford, N. Y. — Sunday
shows will be voted upon at a refer-
endum to be held tomorrow.
Sentry Co. In Atlanta
Atlanta — The Sentry Safety Con-
trol Corp. has opened headquarters
here, with Jim (jathro as Southern
Division manager covering 11 South-
ern states.
AMERICAN AND FOREIGN DISTRIBUTORS
OF qUALITY MOTION PICTURES
PICTURES
jUiruE
ARTHUR A.LEE PRES
m
701 SEVENTH AVE. NEW YORK .BRYANT 635S
POSITION WANTED
Young man experienced in commercial
and technical ends of moving pictures,
German practical education, w^ants
position in studio, theatre, or office.
Box M-364 c/o Film Daily
1650 Broadway New York City
Col. Joe Miller Dead
Ponca City, Okla. — Col. Joe Miller,
part owner, of the 101 ranch near
here, who, with his Wild West show
troupe of cowboys figured prominent-
ly in early western pictures, died
here at the age of 56.
Coogan Has $1,500,000 in Realty
Hollywood — Jackie Coogan's realty
holdings in Los Angeles, Hollywood
and two ranches are valued at $1,-
500,000, according to his broker.
Another "Napoleon"
Paris — Abel Gance, director of
"Napoleon" which M-G-M will han-
dle in America, will produce "The
Fall of the Eagle," dealing with Bon-
aparte's return from Elba, the 100
Days' Campaign and his fall at
Waterloo.
Thompson to Coast
Paul Thompson, recently on the
"M. P. News" staff, has left for
Hollywood to write a series of special
articles on production and personali-
ties for trade journals, fan magazines
and newspaper syndicates.
EDITOR CUTTER
DIRECTOR
Elmer J. McGovern
no W. 48th St. Bry. 9400
New York
FOR SALE
Two theatres within Greater New
York. One with a capacity of 1000,
the other with 600 ; both are doing a
profitable business. Leases run 21
and 14 years.
Initial investment $50,000, balance on
liberal terms.
Apply Box M-367
c/o FiUn Daily, 1650 B'way, N. Y. C.
If You Are in the*
Market for Any Kind of
MOTION PICTURE
APPARATUS
CONSULT US AND SAVE
MONEY
SEND FOR OUR PRICE LIST
Monday, October 24, 1927
110 West 32'^St.Ncu»york.N.y.'
Phon* Penna. 0330
Motion Picture Department
U S «fid Canada AEenta for Debrle
u^.«
A CHAM PION !
- YERA
REYNOLDS
iu
fHE NAIN
EVENT
with
"■RUDOLPH
SCHILI )KRAUT
JULIA FA YE, CHARLES
DELANEY and ROBERT
ti^ ARMSTRONG
From the Story, "THAT MAKES
US EVEN" by PAUL ALLISON
Continuity by ROCHUS GLIESE
Directed by
WILLIAM K. HOWARD
Produced by
dfmille pici ures corporation
in the
BIG NONET
GROUP
Ve
ERA REYNOLDS in "The Main Event"
directed by William K. Howard — a real
champion in the Big Money Group of Pathe*
DeMille Hits that carries a mighty box-office
wallop. A smashing story of love and the
prize ring that the fans \vill rave about.
Pafhe Exchange. Inc.
De Mille Studio Pictures - pathe news
PATME' westerns - PATMtSERIALS - PATHe'COMEOIES
Producers International Corp.. 130 Wesi46ih St.. Ne» York. WILLIAM M. VOGEL.
Gtneral Manater, Foreiitn Distributors of De Mille and Metropolitan Studio Productions
Member of Motion Picture Producers and Distributors
o( America. Inc. WILL H. HAYS. Presidinl
DAILV
Monday, October 24, 1927
Perfection in Color
Films Still Sought
(Cimtinued from Page 1)
• ive or substractive color cinematography may
be produced by selective projection printing
from a multicolor record image taken on
film provided with a screen of lenticular or
linear refracting elements. (14) Sensitive
material for making these multicolor record?
by rolling the film under the influence of heat
with an engraved cylinder, which covers the
rear surface of the support with minute re-
fracting elements. (1 5) Film thus embossed
with microscopic linear refracting elements is
employed in conjunction with a lens filter to
produce objects in natural colors. A plate or
cylinder whose surface is engraved with linear
grooves numbering 12 to 35 per millimeter
and of any desired shape of cross section, has
been patented. (16)
A patent has been granted upon a method
of color photography in which two films are
employed having colors arranged so that the
color of the action in front of the background
should be a color not complementary to the
other picture, that is, the "action" might be
red, and the background blue. (17)
Multicolor pictures visible by reflection or
transmission may be obtained by forming a
two layer screen, one layer having elements
which are weakly colored compared with those
in the second layer. The first layer may be a
celluloid film, and the second a gelatin coat-
ing which is formed with screen elements by
means of dyes which penetrate and color the
film. (18)
The optical density gradations in the high
light portions of dye-absorbent photographic
film are made more gradual than those of
the half tone portions in order to accurately
reproduce the details of the scene. (19).
The densities in the shadow portions are
made at least as great as those in the half
tone portions. (20)
A new camera for color photography ha«
four glass prisms of small angle slope to 90
deprees apexes meeting concentrically at the
axi? of a large objective lens. With filters
over the prism sections, four color separation
negatives are obtained, and from these, posi-
tives, which may be combined by projec-
tion through a similar apparatus. (21)
A description has been given of the two-
color additive processes of Pilny, Wolff-
Heide, and Friese-Greene. The Pilny proc-
ess' places the red and green filter images
side by side in the space of one frame on
35 mm film, the images being turned at right
angles to their usual directions by a prism in
the camera. Wolff-Heide and Friese-Greene
take the two color records in alternation on
the film, the negative being coated with an
orange filter over alternate frames. The pic-
tures on the positive are dyed red and green
alternately by means of a protective coating
of varnish. (22)
Source of Material
(14) British Patent 263115, Soc. du Films
en Couleurs Keller-Dorian.
(15) British Patent 262466, J. Audebert, Soc.
du Films en Concurs Keller-Dorian.
(16) British Patent 261363, Soc. du Films
en Couleurs Keller-Dorian K-25.
(17) U. S. Patent 1613163, C. D. Dunning
063.
(18) British Patent 262386, L. Dufay.
(19) British Patent 263331, E. A. Weaver,
Technicolor M. P. Corp.
(20) British Patent 263650, E. A. Weaver,
Technicolor M. P. Corp.
(21) A. B. Crow, Photographic Journal
(London) 67, March 1927, p. 152.
(22) A. V. Schwertfuhrer, Filmtechnik
(Halle, Germany) 2, May 29, 1926, iip.
226-8.
{The third instalment of this in-
teresting report will appear in to-
morrow's edition of THE FILM
DAILY).
"There has been a real
reaction against the 'Sour
Sabbath' throughout the
country. If you operate
in a closed town, it's a
good idea to circulate pe-
titions and test sentiment
for people are tired of
the efforts of fanatics to
prevent them from enjoy-
ing themselves.
Managing Missouri House
Milan, Mo. — V. C. Rose has as-
sumed management of the Harmon.
Managing Tucker Houses
Li!)eral, Kas. — Bert Sorher of
Dodge City is now managing Henr\-
Tucker's two theaters here.
PATHE NEWS
— "the best on the market today,"
says James Beatty, President, National
Theatres Syndicate, San Francisco
San Francisco, Cal.,
October 5, 1927.
Ray Hall, E(3itor,
Pathe News, N. Y.
We have a bit of perhaps interesting news for you in
the fact that we have continuously without interruption of
service run in our Liberty Theatre, San Jose, now known
as the National Theatre, the PATHE NEWS since 1913.
We wish to express our appreciation for the wonderful
service given by Pathe Exchange in all these years of
supplying such a splen(iid news weekly. We consider it
the best weekly news on the market today notwithstanding
all claims of competitors.
James Beatty, President,
National Theatres Syndicate,
A Review of Reviews
By LILIAN W. BRENNAN
Pictures the past week struck a happy aver-
age and offered the e-xhibitor a fair selection
of new releases, among them several worthy
bo.x office bets, unpretentious though capable
of satisfying the majority of picture shoppers.
".Spring Fever" presented William Haines in
an amusing little comedy romance with a
golf links for a locale. Some smart bits
of business that will tickle the veteran pill
chasers.
"Tell It To Sweeney," a good laugh mak-
er, but then it has the advantage of two star
comedians : Chester Conklin and George Ban-
croft.
"Jesse James" arrives on the screen in the
person of Fred Thomson and in .a picture
that will surely win the, approval of the
lovers of westerns. It's done on a bigger
scale than the usual run of program west-
erns, with many fine bits of action and
several good thrills.
"East Side, West Side" is George O'Brien's
picture. As in "Sunrise" he essays another
serious role, doing it very well. Not the
hurdy gurdy sort of yarn the title may
suggest. Good story with unusual twists.
"What Price Love" is a rather amateur-
ishly done crook theme.
"His Foreign Wife" gets back to the
war again but it's a pleasing little drama,
enacted by a capable cast that includes a new
comer who will bear watching. She is Greta
\'on Rue.
That old bugbear, lure of luxury, leads
Jobyna Ralston into a peck of trouble but
she exits happily with a rich lad for a
husband. "Pretty Clothes" is the pertinent
title.
"Woman's Law" is a series of detours in
which Lillian Rich finally marries the man
she loves. A forecast : Ralph Graves a com-
ing director. He was behind the megaphone
for two of the week's releases, both bearing
very definitely the stamp of good direction,
clever treatment in both cases making first
class entertainment out of so-so story material.
If he can do thi? with fair stories he should
be able to reach some rather enviable heights
with a good vehicle. "Swelled Head" and
"J^ Reno Divorce" were the pictures. Graves
is also his own star performer in each.
"Broadway After Midnight." — just that.
And "Salley In Our Alley," fairly pleasing.
Takes Over Ohio House
Eaton, Ohio — F. E. Cotterman has
purchased the Star from the Albright
N^eiser interests, and has appointed
W. E. Overholser manager.
Lobby Display Frame Corp.
EDWARD SIDE, Pres.
723 Seventh Avenue, New York City
Manufacturers of High Grade
LOBBY FRAMES
TICKET BOOTHS and MIRRORS
Majority First Runs
Get Under 75 Gents
(Continued from Page 1)
amendment to exempt admissions up
to $1.
Telegraphic queries to key centers
on theaters charging over 75 cents,
brought the following responses, the
city named, in each instance, cover-
ing the territory of which it is the
key:
Albany — No admissions over 75
cents.
Atlanta — No admissions over 75
cents.
Buffalo — No admissions over 75
cents.
Boston — No admissions over 75
cents.
Butte — No admissions over 75
cents.
Cincinnati — No admissions over 75
cents.
Cleveland — No admissions over 75
cents except for road shows. Loew
houses get over 75 cents for loges.
Charlotte — One theater in this
territory charges over 75 cents. This
not regularly. The house is the
Carolina theater at Pinehurst, a win-
ter resort which charges $1.
Chicago — No admissions over 75
cents.
Dallas — No admissions over 75
cents.
Denver — No admissions over 75
cents.
Des Moines — Maximum admission
in this territory 50 cents. ;
Detroit — No admissions over 75
cents except road shows.
Indianapolis — No admissions over
75 cents.
Kansas City — Orpheum locally,
only house over 75 cents, charging
$1 after last week cut from $1.50.
Milwaukee — None charging over
75 cents.
Minneapolis — None charging over
75 cents admission.
Memphis — All charging less than
75 cents.
New Orleans — No admissions over
75 cents.
New Haven— No admissions over
75 cents.
Oklahoma City — No admissions
over 75 cents. Top price in this
territory SO cents.
Omaha — No admissions over 75
cents.
Philadelphia — The Aldine, a Stan-
ley theater is the only house charg-
ing more than 75 cents.
Pittsburgh — No admissions over 75
cents. Four legitimate houses in
Pittsburgh and six in various towns
in the territory get over this figure.
Portland, Ore. — None over 75
cents.
St. Loui.s — None over 75 cents.
San Francisco — Three local thea-
ters getting 90 cents for loge seats.
Salt Lake City — None over 75
cents.
Los Angeles — Two theaters charge
over 75 cents. Five theaters get 65
and 75 cents.
Seattle — No admissions over 75
cents. The Fifth Ave. theater charges
65 cents which is top in this terri-
tory.
Washington — No admissions over
75 cents.
THE
Monday, October 24. 1927
II
■c&<
DAILV
FILM DAILY SI UDIO SKRVICE
First National Studio Busiest
DE MILLE DENIES ATHEISM IS FILM THEME-FRED NIBLO MAKING
FOUR FILMS THIS YEAR OTHER WIRED NEWS FROM COAST STUDIOS
8 PICTURES IN WORK;
PREPARING m NINE
With eight pictures actuall\- in pro-
duction and nine in various stages
of preparation the First National
studio at Burbank is the busiest lot
on the Coast.
Marshall Neilan is practically fin-
ished with "Love and Kisses.' 'star-
ring Colleen Moore. Dick Barthel-
mess has started work on "The
Noose" with John Francis Dillon di-
recting. Milton Sills and Doris Ken-
yon are making the interiors of "The
Valley of the Giants."
"The Shepherd of the Hills" unit
has returned to the studio after a
month in the Zion Nat'l Park district
in Utah where exteriors were secured.
Alec B. Francis, Mollie O'Day, and
John Boles are in the cast. Al Rogell
is directing. Joseph Henabery is di-
recting "Sailor's Wives" with Mary
Astor and Lloyd Hughes in the cast.
George Fitzmaurice is making good
progress on "Louisiana". Allan
Dwan is busy on "French Dressing"
for Robert T. Kane.
Harry Langdon's scouts are hunt-
in.g locations for "The Chaser". In
addition to these units. Asher, Small
and Rogers are making "Ladies'
Night in a Turkish Bath" with
Dorothy Mackaill and Jack Mulhall
at Fine Arts. Eddie Cline is direct-
ing.
Merwyn Le Roy has finished his
first picture. "No Place to Go" and
will next make a comedy co-starring
Charlie Murray and George Sidney.
Universal Entertains
Five hundred orphans from various
institutions in Los Angeles County
were guests of Universal and Hoot
Gibson on Saturdav.
Cook Making "Timber Trail"
Doc Cook is producing "The Tim-
ber Trail." beine made under direc-
tion of Harry Moodv and featuring
George O'Hara. Wolf the dog. Rita
Roma and Jack ^fower. ^fost of the
locations are in Oregon.
Roach Comedies Completed
Charley Chase, Max Davidson and
star units, the latter co-starring Stan
Laurel and Oliver Hardv have com-
pleted production of their current
comedies at the Hal Roach studio.
Dorothy Herzog on Two Papers
Dorothy Herzo.g of "The New
York Mirror." now is writing a
column for "Los .Angeles Herald".
Be Mille's Next Special to
Be Modern Youth Story
Cecil B. De Mille's next picture
will be a story of modern youth and
will be laid in schools and refornia-
tories of America. De Mille has
been busy collecting data on the sub-
ject and Jeannie MacPhcrson is writ-
ing an original story around the
theme. The entire cast will be com-
posed of players of high school age
and the main characters probably will
be unknown to the screen.
Refuting claim that the picture was
to deal with atheism, De Mille points
out that it does not deal with that
subject any more than "The Ten
Commandments" deals with the le-
gal question. The picture will be a
special jMid will go into production
Nov. 15.
Lubin on Way East
Arthur Lubin is en route to New
York to fulfill a stage engagement.
Cruze Unit Returns
The James Cruze unit, under di-
rection of Walter Lang, has returned
from location in Utah where it has
been filming "The Night Flyer" with
William Bovd, Jobyna Ralston, Ben
Hall. Philo McCulIough, Ann Shafcr
and De Witt Jennings.
R. & R. Studios Using
Incandescent Lamps
Josef Ruttenberg, cameraman, and
William Rabkin, mechanical engi-
neer, both of the R. and R. Studios,
have for the past six months been
experimenting. with incandescent
lighting, and have installed a com-
plete equipment of incandescents at
their studio. Ruttenberg finds this
system not only more economical and
easier on the eves put produces finer
photographic results, and claims his
studio to be the first in the East to
put these lights to full use.
Trem Carr Film Finished
Trem Carr Prod, has completed
"On the Stroke of Twelve." which
Charles T. Hunt directed at the Cal-
ifornia studios. The cast inchidof
David Torrence, Time Marlowe.
Dannv O'Shea. Llovd Whitlock. Lil-
'•■-in Worth, Charles West. Arthur
Hocrl wrote the continuitv.
Borg Designing Settings
Oscar Borg, Swedish painter and
etcher, is designing settings for "The
Flower of Spain." forthcoming Ron-
ald Colman-Vilma Bank^^ feature, re-
named from the Baroness Orczv nov-
el, "Leatherface." Samuel Goldwyn
is producing.
Niblo Directing Four
Pictures During Year
For the first time in seven years,
Fred Niblo will direct more than two
pictures in a single year, for his
schedule calls for four this year.
They are "Camille," "The Enemy,"
"The Devil Dancer," "The Flower of
Spain." In seven years he has di-
rected but 13 pictures.
Strange in Dix Cast
Philip Strange has been added to
the cast of "The Traveling Sales-
man," starring Richara Dix for Par-
amount.
Completing "Come to My House"
Al (ireene today will complete
"Come to My House" for Fox.
Westlake Breaks All
Coast Preview Records
Will the preview Sunday night of
"The Gorilla" at the Westlake all
previous preview records on the West
Coast circuit were shattered, as "The
Gorilla" marked the 189th preview
for this house since January of this
■.ear.
Craft Starting New Tryon
William J. Craft, who made
"Painting the Town," "The Flying
Nut" and "Meet the Prince" for Uni-
versal, soon is to start on "Hot
Heels" starring Glen Tryon.
McDonald Completes Comedy
Wallace McDonald has completed
the Fox comedy, "The Low Necker."
Carey May Return to Stage
Harry Carey may return to the
stage, starring in western plays.
Photograph De Mille Pictures
Ira H. Morgan is cameraman of
"The Red Mark," James Cruze spec-
ial, while Harrv Pcrrv photographed
"Hell's Angels." both on the Do
Mille lot.
Bernstein to Supervise Hoot's Next
Isad<ire Bernstein personallv will
supervise "Hey Rube." which Del
.•\ndrews will direct with Hoot Gib-
son starred. The cast iiirliuic* .Man
Forest, Ray Laidlow and Gale Henry.
Esther Ralston in "Jazz Orphan"
Following the completion of "The
Spotlight." in which she is now star-
ring with Neil Hamilton as her lead-
ing man. Esther Ralston will betrin
work on "The Jazz Ornhan." The
story is an original by Doris .Ander-
son, with adaptation by Florence
Rverson. Frank Tuttlc will direct.
A Little
from **Lots"
By RALPH HILK
PARAMOUNT has decided that
■T Ruth Taylor is the kind gentle-
men prefer and so she gets the role
of "Lorelei" in the film version of
"Gentlemen Prefer Blondes."
♦ ♦ »
A)i old, old veteran, on the
Hal Roach lot is Jackie Con-
don and yet he is only eight
years old. He joined "Our
Gang" six years ago, but
made his debut in pictures at
the ripe, old age of three
weeks. Harry G ribbon and
Laura La Plante xvere in
Jackie's first picture.
Paramount has three busy
"b's" in B. P. Schulberg, Ber-
nie Fineman and Bennie Zeid-
man.
♦ * ♦
Members of the film colony are
taking much interest in the career
of G. Baker, ivho has 23 successive
knockouts to his credit. He is a
heavyweight and will get a real test
when he f<tces Ar-mand Emanuel
next month.
Midnight Matinees Featured
Midnight matinees beginning at
11:30 each Saturday night are a fea-
ture of the new Lincoln, just opened
under direction of Sam Kramer. Cur-
tis Carpenier is house manager. The
house scats 2,100 and cost SSOO.OOO,
Farina made a personal apnearance at
the opening. The initial feature was
"Rose of the Golden West."
Mayo Going Abroad
I'pon completion of his next pic-
ture, Archie Mayo plans to leave for
Europe.
FOR THAT
PARTICULAR STORY!
SERVICE for AUTHORS
551 Fifth Avenue, New York
Hamilton Thompson
\i ana ger
COAST REPRESENTATIVE
Ed. Sedgwick, Sr.
(Jo«ie Scdf^ick )
1930 Canyon Drive HO. 572S
llollvwood
PAILV
Monday, October 24, 1927
YEAR BOOK TOPICS
1. HISTORY
2. CONTENTS
3. RESEARCH
4. READERS
5. STATISTICS
6. PRODUCTION
7.
8.
9.
10.
11.
12,
13,
14.
15,
16,
OUT
IN
JANUARY
No. 6
PUBLISHED
BY
sSo^, FILM DAILY
No. 6
YEAR BOOK PRODUCTION
ONE of the handsomest tributes paid to the FILM
YEAR BOOK is the fact that it is consulted from
executives to filing- clerks throughout the year for
production information about their own organization.
Of course the desired information could be secured from
their own comprehensive files. But that calls for time and
research. In the FILM YEAR BOOK it can be readily
found by simply turning to page so-and-so.
Here is over 200 pages of authentic production data.
A general survey completely covering the past five years
in all phases of production. Titles of all available produc-
tions for the past 12 years. A complete record of stars
and featured players, directors, scenario writers and cam-
eramen for the past five years.
As an authoritative guide to production, the FILM
YEAR BOOK stands alone.
Court Ruling Seen Aid
in Credit System Case
(.Cotttiyiued from Page 1)
the Supreme Court of the District
of Columbia in denying Hartlove's
application for an injunction to force
exchanges to supply films without
payment of the deposit. Such a
course, the exhibitor declared, would
mean an outlay of $6,000.
In denying the motion, the court
said:
The court does not deem it necessary, at
this stage of the case, to further discuss, in
this memorandum, the various allegations,
counter allegations, charges, counter charges,
denials, etc., as set forth in the amended
bill of complaint and in the two sets of
affidavits. Suffice it to say that it appears
therefrom that, when the credit committee
came to consider plaintiff's request for a
credit rating, as preliminary to obtaining films,
it found itself confronted with a situation
somewhat as follows ;
"A former proprietor of the theater had
failed to keep his contract engagements, to
the financial loss of the film exchanges, then
came plaintiff's father, and he, too, defaulted
in the performance of his contracts, although,
apparently he had had some ten years' ex-
perience in the moving picture business, and
again financial loss resulted to the film ex-
changes; and then came the son, having had
no previous experience in the business, be-
ing engaged in the bakery business, and he
sought to secure from the defendants con-
tracts for films.
"From investigation made by the credit
committee, it was of opinion that the alleged
transfer of the business from father to son
was colorable only, and to avoid performance
of his existing contract obligations, and that
the father really would continue to- operate
the business, but under the name of his son.
"Having in mind the experience of the
past concerning the Flag Theater, as w^ll as
the additional matter stated, the credit com-
mittee reached the conclusion that the finan-
cial risk was not a good one and that it
should exact a cash security of $500 for
e?ch exchange supplying films to plaintiff;
not, however, the maximum of $1,000 as per-
mitted by the rules of the board.
"Under the present state of the record,
the court is unable to say that the require-
ment that the plaintiff furnish cash security
is either arbitrary, unreasonable, or improper.
No showing whatever is made herein of any
unwillingness on the part of the defendants
to supply the plaintiff with films, if they ca"
be appropriately secured against loss. If
the facts be as contended by defendants, it
would seem that the situation as to the Flag
Theater was one where security might pro-
perly be required."
Equity Theaters Chain
Expanding Rapidly
(Cantimced from Page 1)
to the chain is the Park built by
Green & Altman, 31st and Diamond
Sts. Recently, the Grove, Willow
Grove, Pa., was taken over and the
three theaters of Jack Ridgeway. the
Lind^ev, Windsor and Ontario. The
latter is being remodeled and will be
known as the Cadet.
Ross In New York
Nat Ross, director of "The Colle-
gians," is now ill New York for a
conference with Universal on future
productions. He will acconipanv the
Laemmle partv hack to the Coast
in about ten days.
Australian Film for London
London — Australia's first film re-
norted to cost $250,000 is about to be
presented here, under title of "For the
Term of His Natural Life." It cen-
ters about penal settlement scandal.'^
of a century ago. Eva Novak is the
star. Norman Davis, also an Amer-
ican, produced it.
And Thafs That
By PHIL M. DALY
VONCEIL VIKING, 22 year old
blonde is on a horseback trip to
Universal City, to win a $25,000 wa-
ger. One hundred twenty days is
the time stipulated. She has been
offered a role with Ted Wells, west-
ern star, if she succeeds.
Educational has had a week to
crow about closing contracts with
both the Stanley-Fabian-Stern cir-
cuit, of more than 60 Jersey cities,
and 100 theaters of the West Coast
chain.
Phil Reisman's gang is putting
over with a bang a series drive in
honor of the new company president,
J. J. Murdock.
John J. Candler, general manager
of Graphic Film Corp., Atlanta, has
joined the ranks of benedicts. Con-
gratulations.
Julia Faye, after playing a simple,
little country girl in "His Dog," has
jumped to the role of the society
murderess in "Chicago," 'which is
being made as a Pathe-De Mille
special with Phyllis Haver in the
part of Roxie Hart, the "jazz slayer."
FBO has a bet in "Moon of Is-
rael." At the Capitol, Atlanta, third
run house which usually gets ten
and 25 cents, the picture was put
on at 25 and 50 cents and packed
em.
The Moss publicity department
submits this: The ghost of Jesse
James, now performing his daily
holdups on the rialto, was seen
emerging last night from the Cameo
theater where the "Underworld" is
showing. He looked very pale and
was unnerved. When interviewed, he
could only stammer that the excite-
ment on the screen was too much for
him and that "he would have liked to
have that guy Bancroft in his gang."
Bringing "Confetti" Here
When Bruce Johnson, foreign man-
ager for First National, returns from
England in a few weeks, he will bring
a print of the first British-made First
National picture, "Confetti." It was
made under direction of Graham
Cutis, with Jack Buchanan and An-
nette Benson featured.
Ben Stainback Dies
Memphis — Ben Stainback, for 35
years prominently identified with
local theater activities, is dead follow-
ing a brief illness. In recent years
he was engaged in directing adver-
tising and publicity for Loew houses.
Weiss Has Airplane Serial
Weiss Bros, have in course of pro-
duction a ten-chapter aviation mys-
tery serial titled "The Mysterious
Airman." It is being rushed for early
release.
THE
Monday, October 24, 1927
■^m
DAILV
Neiv Theaters
Birmingham, Ala. — PantaKCS is scheduled
to open Oct. 31, with A. Brown I'.nrkes as
manager.
Sheffield, Ala. — Harris Brothers is erect-
ing an SOOseat house which will soon open.
Guin. Ala. — Addie Hill, Jr., operating the
Joi at SuUligent, has opened a 400'Seat the
ater.
Thomasville, Ga. — The Rose has been
opened here, by the Interstate Amusement
Co. seating 1,500. Architect was C K.
Howell.
Hope, Ark. — The new Saenger, construct-
ed at a cost of $250,000 has opened.
Charlotte, X. C. — Nat L. Royster plans
to build a 2,500-seat house by public sub
scription to cost $325,000. Lockwood,
Poundstonc & Howell, architects, have drawn
plans.
Bridgeport, Xeb. — The Bridgeport has
opened here.
Patrick Opening Two Houses
Atlanta — \V. D. Patrick, formerly
an exhibitor in Bothani, Ala., who
expected to open a theater at West
Palm Beach, Fla., has changed plans
and instead, he will soon open a
house at Kelsey City, and Boynton,
Fla. At the former place, the audi-
torium at the city hall will be used
as the theater, while at Boynton.
Patrick has bought the Herald bul
has closed that house, it being small,
and secured the lease on a much
larger one which he is remodeling.
He hopes to have both theaters open
ed soon.
Orderly Exit in Fire
Louisville — One hundred and fifty
spectators at the Rex, half of whom
were children, made an orderly exit
when the operator's booth nught
fire and was destroyed. No one was
injured. The lights were not turned
out until the building was emptied.
The film being shown and two pro-
jectors were destroyed.
Hitchinson Transferred
Toronto — Harold Hitchinson, vet-
eran manager of Famous Players
Canadian Corp. has been transferred
from the new Belsize suburban house
which he opened som.e mouths ago,
to the Parkdale in the West find.
Goldsmith Seeks Reelection
Saratoga, N. Y. — Irving Goldsmith.
owner of the Palace, is seekins? re
election as Supreme Court justice in
the fourth judicial district. He is a
Democrat and world war veteran.
Coffman at Indianapolis
Indianapolis — Abe Cof?man, former
manager of the Paramount office in
Louisville, now is manager of the
Big Feature Rights local office.
Riley Gets Indiana House
Thornstown, Ind. — C. F. Riley has
taken over the Princess.
Bloom at Indianapolis
Indianapolis — S. Bloom, formerly
of Pittsburgh, is now feature sales
manager at the Pathe office.
The Broadway Parade
THE line-up on Broadway has swung along for two weeks without
any additions, and these represent a diversity such as the big
street perhaps has never witnessed in its top price division. The
ten specials represent war features, religious theme, foreign produc-
tions, comedy and western, proving that any type of picture can
command the heavy money, if it has the goods.
Picture Distributor Theater Opening Date
"The King of Kings" ..Pathe Gaiety Apr. 19, 1927
"Wings" Paramount Criterion Aug. 12
"Patent Leather Kid" ..First National ..Globe Aug. IS
"Les Miserables" Universal Central Aug. 21
"Garden of Allah" M-G-M Embassy Sept. 2
"The Student Prince" M-G-M Astor Sept. 21
"Sunrise" Fox Times Square Sept. 23
"'Ihe Jazz Singer" Warners Warners Oct. 6
"Firemen Save My Child" Paramount Rivoli Oct. 8
"Jesse James" Paramount Rialto Oct. 15
REGIONAL HITS USE
or riLMS IN HOME
Philadelphia— Decision of several
companies to release features direct
lor showings in the home is hit by
" I'he Exhibitor," which find it
"difficult to believe that anything so
stupid and assinine" could receive
consideration at the hands of the
sales departments.
"The renting of pictures to
churches, schools, clubs and other
non-theatrical institutions in compe-
tition to established picture theaters
has long been a source of irritation
to exhibitors" the publication states.
"Their protests have been long and
loud. So much so that nearly all of
the companies have been soft-pedal-
ing their non-theatrical business, re-
garding it as more of a nuisance than
anything else.
'"Don't the high-priced sales ex-
ecutives know that any policy that
ci.rtails the exhibitor's profits is re-
flected in the size of the film ren-
tals? Don't they understand that
the foundation of all prosperity in the
industry is based on theater profits
and that when they drop, everybody
suffers? And any attraction that
operates to keep patrons away from
the theater is bound to cut into the
box office.
"Thousands of homes are already
equipped today with small projec-
tors. To make available for home
use professional film on the scale
contemplated — through corner drug
and grocery stores — would undoubt-
edly flood the market with cheap ma-
chines within reach of every radio
owner.
"To willfully create such competi-
tion to the exhibiting field would be
a calamitv."
Remodeling at Dublin, Ga.
Dublin, Ga. — .\. H. Yocmans, who
operates the Rose, is building a stage
to accommodate roadshows and pres-
entations.
Reopen Palmer, Mass., House
Palmer, Mass. — The Empire has
reopened under management of Fred
Linnehan.
25 PER CENT OE GROSS
URGED EILM RENTAL TOP
Oklahoma City — Twenty-five pet-
cent of gross is all a theater can
"safely atlord to pay" for film rental,
S. Z. Spearman, head of the state
exhibitor unit, declares in a bulletin
to members commenting on the buy-
er's strike in the state.
If distributors would clock theaters
they would find why Oklahoma exhi-
bitors are not "signing on the dotted
line as quickly this season as of yore,"
he states.
"The theater owner has gone
through a long and painful term in
the school of experience, but he has
learned his lesson thoroughly," Spear-
man declares. "He has at last, and
after many long years of painful
experience, learned that 25 cents out
of every dollar that comes through
the box office, is all that he can safe-
ly pay for film service and have
enough money left in the box office
tc buy shoes for the babies. The
big exchange-owned houses and the
smaller houses operated by Robb &
Rowley, who operate under a per-
centage basis pay 25 per cent or less,
of their receipts for their film ser-
vice.
"If the big film companies, who
promote, finance and control the sub-
sidiary companies who operate their
show houses, furnish them their own
films for 25 per cent of their admis-
sion receipts, you and I have let
some high salaried, high powered
salesman put 'the pants' on us if we
pay more. Dont lose sight of your
last year's money that came through
the box office."
Stevenson at Statesville
Statesville, N. C. — S. S. Stevenson
general manager of Stevenson's The-
aters, Elizabeth City, has been trans-
ferred to the Playhouse here as man-
ager.
Fire in Atlanta House
.Atlanta, Ga. — .K fire in the projec-
tion booth of the Xew Alamo caused
$2,500 damage, and severely burned
the operator, J. M. McAdams.
J. B. Strayline Buys Caledonia House
Caledonia, N. Y. — J. B. Strayline
has purchased the Family.
On Broadway
Astor- -"The Student I'rmcc"
uioadway — "Underworld"
Cameo -".Secrets of a Soul"
Capitol — "llic Fair Co-lid"
Central —"Lc» .Miserable!"
Criterion — "Wings"
Colony — ^"Hack to God's Country"
Embassy — "The Garden of Allah"
Gaiety — "The King of Kings"
Globe- -"'1 lie Patent leather Kid"
Hippodrome — "One Kuuiid Hogan"
Loew's New York — Monday, "The Big
Parade"; Tuesday, "llie Frontiersman"
and "The Romantic Aije" ; Wednesday,
"The Loves of Carmen"; Thursday,
"Chang" ; Friday, "Old Shoes" and "Prim-
itive Love"; Saturday, "We're All Gamb-
lers" ; Sunday, "The Drop Kick"
Mark Strand — "The Crystal Cup"
Paramount — "Two Arabian Knights"
Kialto — "Jesse James"
Rivoli — "Firemen, Save My Child"
Roxy — "High School Hero"
Times Square — "Sunrise"
Warners — "The Jazz Singer"
55th St. Cinema "The Little Corporal"
Brooklyn Mark Strand — "Seventh Heaven"
Killam Buys Toronto Paper
Toronto — I. W. Killam has pur-
chased the "Toronto Mail and Em-
pire," one of the largest Canadian
morning newspapers, paying well
over $1,000,000 for the paper. For
many years Killam has been a di-
rector of Famous Players Canadian
Corp., which controls a chain of over
liO theaters in the Dominion.
New Theater for Marion, O.
Marion, O. — A new theater, to be
located opposite the new Harding
Hotel will be hult by Bender and
Wolf at Canton, so it is said. Bender
and Wolf are interested in the Palace
theater. Canton.
Hass Plans Booking
Birmingham, Ala. — Maurice Hass,
according to reports, is opening a
booking office in Birmingham, to ar-
range the engagement of vaudeville
acts and presentations suitable to
southern shov^'men.
Gregory Buys Another
Washington C.H., Ohio — John
Gregory of Springfield, owner of the
Liberty and Colonial, has bought the
Palace here.
Eaves Buys Henderson House
Henderson, N. C- — D. M. leaves of
Eaves Circuit in South Carolina has
taken over the Riggin Opera House
formerly operated by Marcus Cut-
ting.
Resigns from Baltimore Houses
Baltimore — H. M. Messiter, book-
ing manager for Whitehurst's New
and Garden, has resigned.
Eversole Remodels Kansas House
Elk City, Kas.— O. H. Eversole,
who recently purchased the Strand,
has remodeled it.
Lawler of Greenfield Dies
Greenfield, Mass. — Thomas Law-
ler, founder of the Lawler Brothers
Amusement Co. which operated many
theaters in this section is dead after
a long illness.
r"
:-- _jf^ - — ■^- —
fj%^
DAILV
Theater Changes
OHIO
Re-openings
Ohio City — Princess.
Changes in Ownership
Bainbridge— Opera House, sold to iid. Buiin
by H. A. West; Baitic— Jodoin, sold to
Mrs. Kuvalanka by K. Joddin; CentervUle
Xhe Centerville, sold to A. Tomasmo by
S Germain; Dayton — Kastwood, sold to
r P Kincaid by Stout & Buck; Dover —
Weber, sold to S. Barck & J. V. Wolcott
by Charnas & tishman; Findlay— Majes-
tic, sold to Harris Amuse. Co. by H. t.
McGovern; J ohnstOMsm— Sigma, sold to C.
•W. Crum & K. S. Tippet by C. H.
Bradford; Scio — The Scio, sold to J- H-
Guthrie by John Dunlap; Tippecanoe City
— ^Auditorium and Majestic, sold to L. W.
Psrtlow by Clarence Clawson.
Closings
Amelia— The Amelia; Amhert— Park; BaU-
aire—Olympic; Bethesda — Conservative;
Big Praine— Monitor ; Brawster — Acme ;
Buchtel— Star; Cedarville— Opera House;
Clina— Ohio; Clarksburg — The Clarks-
burg; Cleveland— Alvm, Delmar, Deucan,
Glenside, Golden Kagle, Luna, Mars,
Photoplay, Pearl, Polonia, Royal, lemple
and Venice; Delphos — Grand and Lyric;
East Palestine— Grand ; Elmore— Ander-
son ; Findalay— Marvin ; Fredericksburg—
Fredericks (.formerly Waldo) ; Gibsonburg
Star; Glencoe— The Glencoe; Glenmont
-^The Glenmont; Glen Robbins— Rex ;
Grover HiU— Strand; HarnsviUe— Gem ;
Hudson— The Hudson; J enera— Pastime
Lafierty— Star ; Lexington— Opera House ;
Lima— lOpera House ; Kenton— Empress ;
Loveland — Opera House; Magnolia — Ben-
fers and Opera House; Maynard — Blames-
ville; Marion — Orpheum ; Middleburg —
Auditorium ; Middlefield— Opera House ;
Mt. Pelier — Pastime; Nevada— Pastime;
Neiwcomerstown — Grand and Ritz ; New
Philadelphia — Bijou, Opera House and
Strand; Niles— McKinley ; Plymouth— Pal-
ace ; Prairie Depot — ^Lunc ; Roundhead —
Pastime; Russell Point — ^Princess; Scott —
Lyric ; SenacavUle — Victoria ; Springfield —
Washington ; iSteubenville — Herald Square,
Olympic and Victoria ; Sunbury — The Sun-
bury ; Toledo — Elk, Empress and Rialto ;
Toronto — Rex Churned down) ; Uhrichsville
—Opera House; Valley City— Eagle; Ver-
million—Erie; Waldo— The Waldo; Wells-
viUe — Grand ; West Lafayette — Grand ;
West Liberty — Grand ; West Unity — Em-
press ; Wharton — Kimmel's ; Williard —
Mystic; Xenia — -Bijou; Yorkville — Com-
munity ; Youngstown — Victoria.
OKLAHOMA
Openings
Kaneyville — Picture Show; Mulhall — Air-
dome.
Changes in Ownership
Kaw City — Joseph and Gem, sold to A. D.
Hopkins by Gus Joseph ; Panama — Cum.
mings, sold to R. S. Hunt; Shidler —
Senate, sold to E. V. Weaver ; Wyona —
Dixie, sold to Dye & Bradley br D. C.
Benson.
Closings
Butler — Bill's ; Greenfield ■ — The Greenfield ;
Jennings — ^Crystal ; Marshall — Lyric ; Sa-
pulpa — Iris; Wirt — Liberty.
OREGON
Changes in Ownership
Portland — Clinton, sold to Nellie & Victor
De Pinto by Edward Kleift ; Empire, sold
to S. i. Sicilia by G. N. Hesgard ; Villa,
sold to Mrs. Becker by J. C. Shaver;
Woodstock, sold to Merrlam V. Hansen
by Ed, Pearson; Redmond — Highway, sold
to C. E. Wicks ; Salem — Hollywood, sold
to F. M. Mills & J. W. Martin by John
Williamson.
Co. by J. G. Meyer; Larksville — Orpheum,
sold to Rich J. McGowan by Louis Mar-
jnos; Nanticofce — Globe, sold to John
Marinos by A. Black; PhUadelphia —
Fifty -Sixth Street, sold to C. Stamper by
Herman Weller; New Broadway, sold to
H. H. Rosinsky by Spalding & Zorn; New
Tux (formerly Littleton) ; Spring Garden,
sold to Wm. Simon by L. islumberg ;
Phillipsburg — Seven Star, sold to A. J.
Fleckeiistein by Thompson Bros. ; Pitts-
burg— idle Hour, sold to 1. Golden by C.
Volimer, Lincoln, sold to M. L. Har-
rington by Dr. Lorenz ; PottsviUe — Hip-
podrome, sold to Comerford Amuse Co. by
Chas. Haussman ; Shenandoah — Strand
sold to Comerford Amuse. Co. by inde-
pendent Theaters Corp.; Wilkes Barre —
Palace, sold to L. Oliver & F. Meekins
by Fred Wood ; Wilson— Rialto, sold to
S. H. Winer by J. Durbins.
Closings
Muse — Community.
RHODE ISLAND
Changes in Ownership
Providence — Columbus, sold to Myron C.
Shellman ; Woonsocket — Rialto.
Closings
Mapleville — Maple Hall.
SOUTH CAROLINA
Openings
Charleston — Gloria.
Changes in Ownership
Greenville— Baty, sold to L. 1'. Donaldson
by Paul J. Baty; Wagener — The Wagener,
sold to J. G. Gnuter by J. C. Lybrand.
New Theaters
Dell Rapids — Lindy.
Closings
Re-openings
Andrews — Criterion.
SOUTH DAKOTA
Columbia — Legion.
Changes in Ownership
Blunt — Legion, sold to Chas. Lee Hyde by
J . Reinschmit ; Dixon — Town Hall, sold
to O. M. Burch by Alex Maxwell; Le-
banon— Castle Grand, sold to A. F. Schrie-
ver by L. A. Munger; Onedjda — Crystal,,
sold to Chas. Lee Hyde by A. F. Schrie-
ver; Platte — Community, sold to H. An-
derson by W. O. Twamley; Raomona —
Cozyj sold to F. A. Cottrell by J. R.
Swearingen; Selby- — Opera House, sold to
Mr. McNeilan by A. E. Kelly.
TENNESSEE
Changes in Ownership
Clinton — The Clinton, sold to R. F. Wender
by Will Alverson ; Sparta — Strand, sold
to Cowan Oldham by R. T. Hill; Halls
— 'Amusu, sold to Dyersburg Amuse. Co.
by J. L. Lewis.
Openings
CoUinwood — ^Strand; Dukedom — Picture The-
ater.
PENNSYLVANIA
New Theaters
PottsviUe — Capitol.
Openings
Media — New Mcilia ; Wilmdering — Clr.Tnd.
Changes in Ownership
Chambersburg- — Koscdalc, sold to f'hanibcrs-
hiirtr Theater Co. by R. S. Steele; Jersey
Shore — Victoria, sold to Comerford Amn?e.
TEXAS
New Theaters
Brownsville — Capitol ; Murchison — Barnes
Re-openings
Abernathy — Dixie.
Changes in Ownership
Bogata — Liberty, sold to C. P. Allen; Car-
rollton — Liberty, sold to Mrs. F. M. Good-
man; Clarksville — Colonial, sold to A. W.
Lilly ; Dallas — Rialto, sold to Oscar Mc-
Daniel ; Dukedon — La Fera, sold to Delta
Amuse. Co. ; Eddy — Nue, sold to Carbon
J. Lewis ; Falfurrias — New, sold to Frank
Jungmaii ; Gorman — Strand, sold to E. F.
Keith; Harrisburg — Broadway, sold to W.
J. Hill; Hempstead — Idle Hour, sold to
Mrs. Josephine Rogers ; Houston — Zoe,
sold to Abe Silverberg ; Idalou — Lyric, sold
to W. W. Flournoy; Itasca — Pastime, sold
to E. H. Rocket; Lubbock — Rex, sold to
H. T. Hodge; Mexia — Opera House, sold
to B. F. Trammell; Mirando City — Miran-
do, sold to Gus. A. Becker; Monahans —
Rigg, sold to S. W. Estes ; Pleasanton —
I'les-Tcx, sold to W. J. Rutledge ; Rankin
— Palace, sold to Oskar Korn ; San An-
tonio— Liberty, sold to Victor Theaters
Inc.; San Benito — Pastime, sold to Eniil
Ayoub; Juares, Palace and Rivoli, sold to
Delta Amuse. Co. ; San Diego — Palace,
sold to Charles Bros. & Co. ; Sherman —
Queen, sold to Robb & Rowley ; Silsbee —
Pastime, sold to R. T. Cooper; Southland
—The Southland, sold to R. D. Wright;
Exhibitors
Daily Reminder
Inspect theater
regularly for
possible fire
hazards.
Spearman — Rex, sold to Burr & Dumas by
Dumas & Sturdevant ; Stockdale — Uueen,
sold to Holland & Smith; Walnut Springs
— Rex, sold to Chas. G. Johnston; Wichita
Falls — Monroe, sold to J. D. Mayo.
Closings
Austin — Goldsboro, Lawn and Oplin ; Caddo
— ^The Caddo ; Cleburne — Rex ; Harwood
— Amusu ; Houston — Hidalgo and Park-
view ; Meadow — Gafton; Nixon — The Nix-
on ; Steep Creek — Peoples ; Trent — Gafton
and Payne's.
Theaters Planned and Under Const.
Murchison by Fay Barnes; Pyote by Oscar
Korn; Seymour by J. T. Richardson;
Uvalde by J. G. Smith & Co.
UTAH
New Theaters
Cedar City — Orpheum ; Fairview — Peerless.
Changes in Ownership
Columbia — The Columbia, sold to P. O.
Silvagni by American Theater Co. ; Hyde
Park — Hyde Park, sold to C. Brown by
Homer Hyde; Hyrum — Rex, sold to D. W.
West by H. H. Jensen; Murray — 'Iris,
sold to E. M. Swain by Geo. Homrig.
VIRGINIA
Openings
Alex — Capitol.
Changes in Ownership
Clarksville — Crescent, sold to Kirbv Bros, by
R. W. Tuck.
Closings
Cape Charles — Prudens ; Lively — The Lively.
VERMONT
Changes in Ownership
Richmond — The Richmond, sold to G. B
iOrme by J. Gannon.
Ba
Monday, October 24, 1927
Nestor, sold to V. L. Weaver by W. H.
Bright ; Meadow Bridge — ^Maryland, sold
to B. G .Scott by McClub & Fox; Sharp-
ies— The .Sharpies, sold to Otto Sanders by
Joe Toth ; Wevaco — Xotomine, sold to J.
C. Maddox by John Thompson.
Closings
Charleston — Grand ; Chatteroy — The Chat-
teroy ; Elsicola — ^Dalna ; Efekdale — The Esk-
dale; Green Springs — Opera House; Jodie
— Bryce; Kermit — The Kermit ; Phillippi —
Airdome; Talcott— The Talcott; West Un-
ion— Dixie.
WISCONSIN
Changes in Ownership
Black Creek — Opera House, sold to L. F.
.Matheys by F. N. Blick; Galesville —
Jlarinuka, sold to J. S. Johnson by R. S.
Zeimann; New Holstein — Elite, sold to J.
J. Walber, by Mr. Pfeiffer; New Lisbon —
Opera House, sold to Earl Scott by Peter-
.son Bro?. ; Osceola — Gem, sold to R. D.
Pepper by O. H. Steindorf; iSparta— Bell,
sold to J. E. McGinnis and E. L. Weisner
by Otto Bell ; West Salem — Rex. sold to
Mr. .Semering by O. D. Benjamin; Wood-
ruff— Opera House, sold to Roy Johnson
by A. V. De Witt.
Closings
Frederic — Auditorium.
Oklahoma Theater Changes
Enid, Okla. — The following
changes have taken place recently in
he Oklahoma theatrical field:
Holland & McGill have closed their house
at Dewar and are moving it to Dewey. F.
G. Roberts of Ada is building a new house
to be known as the American. Wesley Wil-
liams has taken over the Dreamland at Tulsa
from Charles Deal. The Dawsonian at Daw-
son has closed. The Ruby at Nash is being
reopened by Sam Ruze. Sol Davidson has
sold the Rialto at Kingfisher to Homer Jones.
Hogan At Rockville
Rockville, Conn. — John Hogan,
formerly manager of Regional The-
aters, IBradley at Putnam, now is
manager of the company's Palace and
Princess here. James Mahoney, for-
mer manager, is now managing the
Bradley and continues as Connecti-
cut manager for the chain.
Louisville Corporation Formed
Louisville — Articles of incorpora-
tion have been approved by the sec-
retary of state for Principal Theaters
Corp., capitalized at $200,000. The
incorporators are Leo ¥': Keller, Lee
L. Goldberg, Fred Levy and Charles
W. Morris.
Managing Montana House
Lewiston, Mont.- — Jack Suckstorff,
former manager of the Alcazar at
Great Falls, now is managing the
New Judith for Wesco, who recently
bought it from Rolla Duncan.
WASHINGTON
New Theaters
Kirkland — The Kirkland.
Re-openings
Ferndale^ — The Femdale ; Latah — The Latah.
Changes in Ownership
Cathlamet — •EIco, sold to Paul & McPherson
by W. E. Boylan ; Dayton — Liberty, sold
to L. L. Bascom by J. G. Maddox;
Kennewick — Liberty, sold to Fred Mercy
by W. M. Mattecheck.
WEST VIRGINIA
Openings
Milton — Picture Garden.
Re-openings
Jenkin Jones — The Jenkin Jones; Jodie —
Bryce.
Changes in Ownership
Centralia — Centropolis, sold to Dare Hosey
by Luther Hosey; Clother — Hippodrome,
sold to G. Haddad by Otto Sanders; Hunt-
ington— Avenue (formerly It), sold to R.
L. Carper by S. A. Johnson ; Manbar —
Ed. Hart in New Rochelle
New Rochelle, N. Y. — Edward M.
Hart, former manager of the Gns-
wold and Fourth Street at Troy, now
is managing the Proctor theater here.
Sell Des Moines Princess
Des Moines, la. — Edwin W. Pas-
coe, Los Angeles real estate man, has
bought the Princess on Fourth St.
from Oscar Lofquist.
Learnan, Publicity Director
Schenectady — Frank Learnan has
been made director of exploitation of
all the Farash houses here, with head-
quarters at the State.
Remodel Glen Cove House
Glen Cove, N. Y. — The Glen is
undergoing extensive remodeling,
with the addition of a new Marquee
and a pipe organ.
TAemfSPkPilt
oyplLMDOM
ULTHE NEWS
ALLTHE TIME
VOL. XLII No. 21
Tuesday, October 25, 1927
Price 5 Cents
Pyramiding
A\'l£RAGK top jiricc for
first-runs is around 60
cents. Surprisinjjly few
theaters get seventy-five. Addi-
tional proof — and it would seem
imnecessary evidence — that the
picture business is the mass en-
tertainment of America.
We cast dubious glances at
any widespread move to boost
admissions. De luxe shows are
worth more than the price they
get. True, the public attends
in droves because they receive
more than their money's worth.
Were they compelled to pay
much more, the yells would be-
come long and plaintive.
The Inside Angle
Great situation — from the public's
viewpoint. From where the exhibi-
tor sils — not !><j hot, if they would
realize it. The theater end of the
business is busy building a top-heavy
pyramid of overhead. Feverishly,
the practice goes on. Little or no
regard to the future is paid. And
so we wonder where it will all end.
Key city houses are reeling under
operating overhead. Now that good
roads have brought big cities to small
cities' doorsteps, the modest exhibi-
tor has to copy the big boy. Re-
sult? Overhead in second, third,
fourth and fifth rate towns climbs
skyward.
Now. If it is a serious question
whether or not the public will stand
for admission boosts, what will come
from this short-sighted policy of
piling up new items of expense? We
fail to see new patronage attracted
in bulk to theaters throughout the
land. But assuming more customers
are brought in will they come often
enough to meet the increased net?
Large grosses make an impressive
flash.. It is the net, however, that
counts.
Placing the Blame
Large operators are to blame. The
condition is not healthy. The little
showman emulates the big and an
entire business is saddled with un-
warranted expense for which the re-
turns are at best questionable.
Chain heads were to discuss this
situation. They couldn't get to-
gether. Too many varied interests.
The time to institute the check is
now when retrenchments can be fed
to the public in small, digestible and
unnoticeable doses.
K.\NN
liffANY-STAtiL MAKING
NEW PRODUCTION PLANS
Company Plans Increased
Budget to Better Film
Quality
Los Angeles — Advent of John M.
Stahl in Tiffany, as vice-|iresident in
charge of production and subsequeir
changing of the con'^^ny name to
Tiffany-Stahl Prods., will be marked
by revolutionary changes in the com-
pany's production program. This
will include increased cost to assure
higher quality pictures, the company
states.
Deal which brought Stahl into the
(.Continued on Page A)
POLICY oTIOtW'S AT
KANSAS CITY OUTLINED
Kansas City — De luxe picture ores-
entations will be the policy of
Loew's Midland, when that house
opens Oct. 28 simultaneously with
the passing of the Newman and
Royal, Publix houses, to Loew's
management. The Newman will be-
come the long run house, while the
Royal will play Paramount, M-G-M,
United Artists and other product.
There will be no change of the
{Continued on Page 4)
Baltimore House Running
Pending Suit on Deposits
Baltimore — Refusing to post de-
posit of $500 with each exchange
which is a member of the Film
Board, James E. Hartlove is keeping
the house open with films booked
from non-members of the board. The
house is open nights only.
Hartlove has pending before the
Supreme Court of the District of Co-
lumbia a court action against the
{Continued on Page 7)
Irish Combine to Work
for Censor Measure
'J'lie Iri>h organizations in New
York city have formed the Combined
Irish Organizations of Greater New
York to carry on a campaign against
defamation of the race by producers.
The first object will be to urge the
passage of the McKee Bill pending
before the board of aldermen, de-
signed to cancel the licenses of the-
aters exhibiting pictures calculated to
arouse racial, national or religious
prejudices. A hearing on the McKee
measure is scheduled Fridav.
Strong Efforts Being Made to
Break Deadlock inTwin Cities
Schiller Denies
While Loew is continuing a
"natural expansion" in the East,
the company has not acquired
the Poh circuit. This is the
statement of E. A. Schiller in
denying persistent reports
which link Loew's with the
purchase of the Poli chain.
EOX NOW PLANNING TO
INVADE MILWAUKEE
Striking at the skepticism which
has greeted announcement by Fox
that the firm will build 5,000-seat the-
aters in Minneapolis and St. Paul,
the company reiterates its plan to in-
vade the Twin Cities, and announces,
in addition, that a similar-size house
will be built at Milwaukee.
Plans for all three theaters now
{Continued on Page 4)
Detroit Houses Hit by
Industrial Conditions
Detroit — Industrial conditions here
for the past six months have icacted
on box-office receipts, for there arc
thousands out of employment. Firms
doing business with theaters report
that collections were never as bad
as now.
Switching "Knights" from
Paramount to A Long Run
When "Two Arabian Knights"
closes its week run at the Para-
mount Friday, it goes into the Rivoli
for an extended nm, succcedir.i,'
"Fireman, Save My Child." Over
the week-end the picture did ap-
proximately the same business as
"I'ndcrworld" did on its opening
week-end which factor influenced the
switch to an extended run following
a week stand.
"Chicago" to Follow "Kings"
"Chicago" is scheduled to follow
"The King of Kings" at the Gaiety
some time in January. There is a
possibility that it may be roadshowed.
Bomb Found in Electric
Shop Which Supplied
Men to Theaters
Minneapolis — Strong efforts are be-
ing made to bring about settlement
of the theater strike of the Twin
Cities which in four weeks has re-
sulted in bombing of the local Para-
mount exchange, the Logan theater
and the Forest theaters, it. Paul, but
indications are that exhibitors and
strikers are farther apart than before.
Unless William Canavan, head of
the International Alliance of The-
atrical Stage Employes and M. P.
Machine Operators, induces not only
the stagehands' local but the theater
owners to recede from their present
unyielding positions, the strike is go-
ing to be a long and drawn out affair.
Increased police surveillance is re-
ducing the number of cases of stench
bombing at the theaters. During the
{Continued on Page 4)
Carlos Selects 6 Stories;
Starts Quality Series Soon
Abe Carlos, who has just formed
the Quality Dist. Corp. in association
with George H. Davis, formerly pres-
ident of Banner Prod, is in New
York from the Coast. He said yes-
terday six stories of the 12 to be
made by Carlos Prod, for release
{Continued on Page 7)
U. S. Protests Ban on
M-G-M Films in Spain
Madrid — Protest against the Span-
ish ban on M-G-M films has been
filed with Premier Primo De Rivera
by Ambassador Ogden H Hammond.
Makes Pledge
Carthage, Mo. — Running on
an economy platform, A. L.
McCawley, Democratic guber-
natorial candidate, has pledged
himself against any special tax
on theater admissions and other
"luxuries." McCawley led the
fight against Gov. Baker's ten
per cent tax bill at the last
session of the legislature.
THE
■^ak
DAILV
Tuesday, October 25, 1927
7<<>NEWSPAPEB
«/'FILMDOM
Vol.XLIINo.2l Tuesday, October 25, 1927 PriceSCents
JOHN W. ALICOATE
Publishei
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann. Vice-President
and Editor: Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York. N. Y'., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months.
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filraday,
New York. Hollywood, California — Harvey
E. Causman, Ambassador Hotel: 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest VV. Fredman, The Film Renter, 58,
Great Marlborough St., London. W. I. Ber-
lin— Lichtbildbuehne, Friedrichstrasse, 225.
Financial
A few lively trades and upward tendency
in price featured yesterday's activities in
film issues. Among those who made sub-
stantial gains were Fo.x, Loevv's, Pathe and
Paramount.
Salei
High
Low
Glow
♦Am. Seat. Vtc. . .
iiVi
*Am. Seat. Pfd...
48
*BaIaban & Katz.
6074
♦Bal. & Katz Vtc
....
73 "4
Eastman Kodak .
160
136;4
157
*tFilm Inspection .
5
♦First Nat'l. Pfd
100/
Fox Film "A". . .
7234
695/s
71/
tFox Theaters "A'
19
18-4
18/
♦flntern'l Project.
10
Loew's. Inc
57 7/,
555/s
57.7^
ttLoew's, fas 41ww
105/,
lOSi^R
105/
*tt Loew's, 6s41x-wai
100/.
M-G-M Pfd
25
25
25
*M. P. Cap. Corp
7V^
*Pathe Exchange .
4/
tPathe Exch. "A".
26V2
25 M
2534
ttPathe Exch. 7s37
92
91?^
92
Paramount F-P . .
1077/,
106
106K
♦Paramount Pfd. .
1205/8
ttPar.Bway.SKsSl.
102
WVA
102
•♦Roxy "A"
35
33
♦♦Roxy Units
38
35
....
♦♦Roxy Common . .
10
8
....
Skouras Bros
40
38
Stan. Co. of Am..
60
59
59Jg
tTrans-Lux Screen.
344
344
3%
♦Univ. Pictures . .
30
♦Univ. Pict. Pfd..
100
tWarner Bros. . .
16
16
16
Warner Bros. "A".
25^
24/8
24/
2,000
7.500
1,300
7",366
34
166
400
6
6.500
400
500
1,200
•Last Prices Quoted "Bid and Asked (Over
the Counter)
tCurb Market ttBond Market
NOTE: Balaban & Katz is listed on the
Chicago Board; Skouras on the St. Louis
Stock Exchange and Stanley in Philadelphia
AMALGAMATED
VAUDEVILLE AGENCY
Attractions for
Picture Theatres
Standard \audevi\le Acts
1600 Broadway, New York City
Phone Penn. 3580
Lou Metzger is Resting
After Minor Operation
Lull B. -Metzgcr, general sales man-
ager lor Universal, is resting after
a minor operation yesterday at St.
Luke's Hospital. It will be several
weeks, hovi'ever, before Metzger will
oe able to return to his desk.
F. & R.-Publix Opening
First House Under Deal
Rochester, Minn. — Marking the
first theater to be completed under
the new Northwest Theaters (Fin-
kelstein & Ruben) partnership, and
the first atmospheric house of the
Northwest, the Chateau Dodge, 1,700-
seat house, opens today.
William M. Pizor Here
After a three month's stay at the
Coast, during v\'hich time he super-
vised the production of the serial,
"The Mansion of Mystery," William
M. Pizor has returned to New York.
He has laid plans for next year's
productions which, it is said, will
include a lineup of shorts, some spec-
ial features and a new serial.
Breitenstein to Coast
Sam Breitenstein leaves for the
Coast Saturday to take charge of the
Tremont Laboratory. He is a veteran
"lab" man connected with Metex
Film Laboratory.
Carl Edourade Resigns
Carl Edourade, for several years
conductor at the Mark Strand, has
tendered his resignation. His suc-
cessor has not been named.
R. S. Dawes Here
R. S. Dawes, sales manager for
Fox Films, Ltd. of Entrland, is in
New York to confer on product for
the new season.
Two Marion, O., Houses Planned
Marion, O. — Two new theaters are
planned here. Bender, Wolf and
Young, who have theaters in Can-
ton, will build one, and Theatrical
Utilities Corp. of Buffalo is said to
have plans completed for another.
Larry Jacobs with U-B Chain
Cleveland — Larry Jacobs, former
manager of the Alhanibra, Canton, is
now with the U-B circuit as manager
of the Kinsman.
Jennings to Make Picture
Based on Own Experiences
Oklahoma City — Al Jennings has
been visiting a number of Oklahoma
towns gathering data for a picture
dealing with his own experiences as
an alleged bandit. J. P. Ross, presi-
dent of the Ambassador studios of
Culver Citj', Cal. is with him. Ross
made the statement here that Mildred
Harris, now appearing in vaudeville
in the East, will play opposite Jen-
nings.
Schulberg Here
B. P. Schulberg, associate producer
in executive control of Paramount's
West Coast studio, arrived in New
York yesterday. He will spend sev-
eral days here in conference with ex-
ecutives of the home office, and plans
to return to California in the next
ten days.
New House for Hollywood
Hollywood — Another Class A the-
ater and office building is planned on
the Bartlett property site. Frank R.
Strong, Thomas D. Bainett and
others purchased this land, seven
acres all told on Hollywood Blvd.
near Vine St., some months ago and
are now developing it. Curlett and
Beelman, offices in the Union Bank
Bldg. are completing plans. Con-
struction cost is placed at §1,000,000.
Policy will be combination pictures
and vaudeville.
"U" Gets Another at Milwaukee
Milwaukee — Bids on the new Ava-
lon to be erected here by the Arabian
Realty Co. were closed Oct. 22 by
the architects, Peacock & Frank. The
theater which will have a seating ca-
pacity of 1,500 has been leased by
the Milwaukee Theater Circuit, Uni-
versal subsidiary.
Extra Shows for "Glory"
Cleveland — "What Price Glory"
was presented six times a day at
Keith's Palace as against the usual
four showings of features. The ex-
tra shows were run at 10:30 A. M.
and at 10:30 P. M.
Stage Installed at Cleveland House
Cleveland— The new $75,000 stage
at Loew's Park was dedicated last
week. The Park will now offer big
stage presentations, with Virgil
Moore and his orchestra on the stage.
First run suburban pictures will be
shown. Prices will remain the same
as- they were, 40 cents for evening
Announcing 12 Superior 1928 Productions
Box Office Features
AIRPLANE JANE THE GREATEST THING IN
ACROSS THE ATLANTIC THE WORLD
WOMEN, WINE AND LOST LOVE
HORSES FOLLIES BERGERE
HAPPY GO LUCKY TEA DANCERS
WEDDING RINGS PICCADILLY
MONTE CARLO MOLLY OF THE MOVIES
Superior in every way
Edivard L. Klein Corporation
25 W. 43rd Street, New York City
Cable Address "Kleinway," N. Y.
New Theaters
Fay^tteville, N. C. — Publix-Saenger has
opened the New Carolina. W. H. Ponton,
in charge of the Broadway and Savoy, is
the manager.
Columbia, Mo. — The Varsity has opened
on North Ninth St.
Waiikegan, 111. — The Great States circuit
will open its new house here the latter
part of November.
Hoiiuiam, Wash. — Ed Dolan is building a
$150,000 theater here.
Spokane — West Coast will start construc-
tion Nov. 1 on its $1,300,000 theater Nov. 1.
Minneapolis — Construction is almost com-
pleted on the theater being built at 54th St.
and 34th Ave. So. by O. A. Lee, who owns
the Ritz, another suburban house.
Holstein, la. — SefF Bros, has opened the
State.
Carroll, la.
New Earle.
-E. N. Neu has opened the
Milwaukee — The Arabian Realty Co. is
planning to build the Avalon, a neighbor-
hood house to seat 1,500. It has been leased
to Milwaukee Theater Circuit, Universal
subsidiary.
Union Crove, Wis. — C. Coling has opened
the Parkway.
Delavan, Wis. — Fischer-Paramount The-
aters will start construction on a $100,000
house in the spring.
and all insects
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HENNEGAN
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special Designs for
all Holidays.
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=^
IF
the opinion of critics,
the preference and pat-
ronage of the pnhhc, ihe
judgment of the Trade
are barometers of value
THEN
^
the most important an-
nouncement of many
years past is the fact that
^''HEA VEN
is now ready for booking
(National release date Oct. 30)
^9
■■\v\
DAILV
Tuesday, October 25, 1927
And That's That
IBy PHIL M. DALYm
DAVE BARRIST, publisher of
"The Exhibitor," "Brevity" and
"The National Exhibitor," is all en-
thused over his new quarters in the
Flint Bldg., Philadelphia, which he
says are in a class by themselves.
Quite an insight into popular sen-
timent was obtained at the Capitol
last week when hisses and catcalls
followed showing of scenes of the
destruction of confiscated liquor by
Federal agents. This was changed
to applause, as another clip showed
pictures of a free wine festival in
Italy.
George E. Dow-Biggan, office
manager of FBO's Winnipeg ex-
change, is kept busy these days
thanking donors of gift for his new
baby boy. The office gang presented
a baby carriage.
Real capacity for work has Hy
Daab, general advertising manager
for FBO, for in addition to knock-
ing off Master Showmen copy for
the company, he has had time, with
Ted Paramoure, Jr., to collaborate
on a play called "The Fight Racket."
When the faculty of Hampton
Normal Institute, Norfolk, ordered
illumination of the assembly hall dur-
ing the showing of pictures, students
went on strike, forcing temporary
closing of the institution. The stu-
dents had been accused of necking
while the lights were dim.
Fox Now Planning to
Invade Milwaukee
(Continued from Page 1)
are being completed by Fox, which
"positively will build" in the three
Northwest keys, according to a high
company official. This program will
be adhered to regardless of any book-
ing arrangements made.
FBO claims another distinction
for Buzz Barton, IS-year old west-
ern star. The company says he
never has seen himself on the screen.
Hardships of theater life are to be
recounted in "Stage Kisses," which is
Albert Kellys' first directorial assign-
ment for Columbia. Plenty of ad-
visors on the theme should be avail-
able.
Rummaging around in an old
trunk, Robert Edeson brought to
light a program on "The Author's
Apostle," in which he appeared with
George Fawcett.
They're often called hard-hearted
Exhi-Bitors but Dutch Stover of
Bend, Ore., belies the classification.
When he made the acquaintance of a
youngster who had been crippled
since early childhood by paralysis,
Dutch took him to one of Portland's
leading surgeons. The latter do-
nated his services and Dutch paid
the hospital fees. Together, they re-
stored the use of the boy's hand and
plan another operation to restore use
of his entire arm. Dutch is bashful
about discussing the affair for regu-
lar fellows usually do things without
flag waving.
Will Rogers is a bearcat when it
comes to speed. Last week he made
an &l-hour airplane visit to New
York.
After Studio
Los Angeles — It is reported
Tiffany is negotiating to take
over the Metropolitan studio.
Phil Ryan, in charge for Pathe
at that plant, denies any deal
is under way.
Equipment Notes
Announcement Rouses
Twin Cities Interest
Minneapolis — The Twin Cities re-
gard with increasing interest reitera-
tion of Fox's announcement of pro-
posed invasion of Minneapolis and
St. Paul with 5,000-seat houses, and
the further declaration that a theater
of the same size is to be erected in
Milwaukee.
Fox's reiteration came on the heels
of discounting statements of the
firm's intentions to build here. At
the time the projects first were made
public, it was stated that the inva-
sion was a remote possibility, and
odds were offered that Fox would
not come into the two towns.
"First announcement of the plans
was frowned on by the more prom-
inent members of the film colonies in
this territory and Saxe and F. & R.
didn't give much credence to the re-
port and, for that matter, they un-
doubtedly still think that Fox is using
the theater building reoort in the
Middle West as a means to set the
Fox programs in these districts,
"Greater Amusements" says in re-
porting reaction to the Fox invasion
"Erection of a 5,000-seat house at
Milwaukee by Fox would make a
pretty three-cornered fight in that
city, as Saxe and Universal are both
well entrenched. This latter city
seems to offer Fox a much better
battle ground than the Twin Cities,
although it is undoubtedly the belief
of Fox that he would only have the
Publix-F. & R. house in Minneapolis
and the Capitol in St. Paul to worry
about in these two towns as the com-
ing of new, modern S,000-seat houses
would spell the doom of the lesser
modern theaters and relegate them to
the ten and IS cents class."
Tiffany-Stahl Making
New Production Plans
(Continued from Page 1)
Tiffany fold, was consummated af-
ter repeated overtures for Stahl's
services by AI-G-M and Fox. Its
closing, in the opinion of L. A.
Young, president, and M. H. Hoff-
man, vice president and general
manager, records for the companv a
progressive step in its development.
Efforts Being Made
to Break Deadlock
(Continued from Page 1)
week, an infernal machine was found
in an electric shop, which, it is al-
leged, was served with a warning be-
cause it had supplied electricans to
service equipment in theaters where
electricians were out on strike.
The only theaters which could be
affected on a national scale, if any
attempt is made to spread the strike
to other key points, are the Orpheum
and Pantages chains. Both these
circuits are standing pat, and are to
continue to do so. However, if they
do not, other theater owners might
be expected to repudiate the unions
altogether, because of the elimina-
tion of a national aspect to the strike,
and "sail right along for the open
shop." So far, Canavan has not
indicated he would call out employes
in other Orpheum and Pantages
houses.
A
V?. V
"There's an op'
portunity to boost
receipts in Hallow-
e ' e n celebrations
Stage a midnight
party, and put over
all the old-fashion-
ed, diving for ap-
ples, witch and oth-
er gags and you'll
make a cleaning and
also make friends."
Pittman at Martinsvlile
Martinsville, 111. — C. Pittman has
leased the American.
St. Elmo House Purchased
St. Elmo, 111. — Miss R. Jones has
purchased the Gayety from Emery
Shepard.
St. Louis House Transferred
St. Louis — ^The West End Lyric
has. been transferred from the Grand
Ave. Theaters to the St. Louis
Amusement Co. The Grand Ave.
firm is controlled by Skouras Bros,
and William Gildman, while the St.
Louis Amusement Co. is owned bv
Skouras Bros, and Harry Koplar. It
is believed that the Kings also will
pass under the St. Louis firm's
banner.
Memphis House Sold
Memphis — Princess Theater Co.
has purchased the Princess from Wil-
liam Shapiro.
Wortheimer Buys 3 at Little Rock
Little Rock — Public Theaters has
sold the Capital, Royal and Gem to
N. F. Wortheimer.
Fortway Gets De Luxe Equipment
The Fortway, at 68th St. and Fort
Hamilton Parkway, Brooklyn, de-
clared to be one of the most beauti-
ful theaters in the country had its
furnishings, lobby display frames and
fixtures furnished by the Libman,
S'panjer Corp., seats by the Amer-
ican Seating Co., electrical effects by
the Edwards Electrical Construction
Co., painting and decorating by A.
Battisti and Son, floral decorations
bji- the Universal Flower and deco-
rating Co., titles, mantels and fire-
places by Henry Miles and Sons, Inc.
ventilating system by the Arctic Nu-
Air Corp., drapes, stage scenery and
settings by Novelty Scenic Studios.
Stapleton on Sales Jaunt
John Stapleton, sales manager of
Sentry Safety Control has left on a
sales trip to Boston and Baltimore.
Policy of Loew^s at
Kansas City Outlined
(Continued from Page 1)
personnel of either the Newman or
Royal. All houses will be under
management of M. B. Shanberg,
city manager of Loew's.
With plans being speeded in prep-
aration for the opening of the Mid-
land and elimination of Publix from
the local field, the Orpheum is gird-
ing for the fight for business which
lies ahead. Top at the house has
been reduced from $1.50 to $1 and
First National first runs added.
Heretofore, First National has played
exclusive first run at the Mainstreet,
junior Orpheum house.
Echols Buys at Pine Lawn
Pine Lawn, Mo. — S. T. Echols is
the new owner of the Pine Lawn, for-
merly owned by Allison & Huge-
noit.
New Owner at Bentonville
Bentonville, Ark. — The Meteor has
been transferred to N. W. Lightman
by Harry Kelly.
Portis Sells House
Le Panto, Ark.— Don F. Portis has
sold the Majestic to I. W. Jackson.
Fight Films Returned
Rochester, N. Y. — Twice seized by
Federal authorities, the Tunney-
Dempsey films are back for showing
at the Family following the decision
of Judge Goddard in New York.
Judge Simon L. Adler ordered _ the
films returned when first seized.
Later they were impounded and
Manager Chester Fenyvessy had to
take them before the grand jury in
Buffalo.
Joins Cinema House Circuit
London — Percy Mp'>'-"-"^ until re-
cently general manager of the Award
Circuit, has joined the Cinema House
Circuit as joint managing director.
THE
Tuesday, October 25, 1927
■Stk
DAILV
HOLLYWOOD COVERKD BY TELLGRAPH
Langdon May Go to United Artists
M. P. D. A. TO DISBAND- KANE'S NEXT FOR Ist NAT'L "THE WHIP WOMAN"
—FOX MAKING "HANGMAN'S HOUSE"-OTHER WIRE COAST NEWS
COM[DiAN COMPLETING
1st NAI'L AGREEMENT
It is reported that Harry Langdon
will join United Artists when his
present contract with First National
expires.
At present plans are being made to
produce "The Chaser" under the
First National contract. Langdon has
delivered "Tramp, Tramp, Tramp,"
"Long Pants" and "Three's a Crowd"
to the company and, in addition to
"The Chaser," is understood to have
one more to make.
Tiffany-Stahl Borrows Ford
Through the courtesy of the De
Mille studio, Tiffany-Stahl has bor-
rowed Harrison Ford for the m^le
lead in "A Woman Against the
World." Georgie Hale is the fem-
inine lead and Phil Rosen will direct.
Preparing 'Gaucho" Prologue
"Argentine Nights" is the name of
the prologue which Sid Grauman is
preparing for "The Gaucho" which
opens at the Chinese in early Novem-
ber. Carl Oscar is collaborating in
designing the stage settings.
Multicolor Films Formed
William Worthington is president
and Andrew J. Callaghan, vice-presi-
dent and general manager of Multi-
color Films, Inc., a new producing
unit formed to produce advertising
films in natural colors.
Gorman Making 'Kid" Series
John Gorman is producing and di-
recting a series of two reel westerns
using children only from the ages of
eight to 12.
In "Flower of Spain" Cast
Eugenie Besserer has been added
to the cast of "F'lower of Spain."
Cohn to Adapt "Broadway"
Universal has assigned the adapta-
tion of "Broadway" to Al Cohn.
West Coast "Scrip" Books
Ready for Public Soon
"Scrip books" available for all West
Coast Theaters will be ready soon.
These books of tickets will be sold in
two denominations, at $5 and $10.
The appeal to the theater-goer is to
be found in the discount which totals
ten per cent. All houses in the chain
.will sell them.
Directors Association to Disband
Final decision has been reached by the Motion Pic-
ture Directors' Ass'n to drop the organization. The ques-
tion, under discussion for several weeks, has now been
settled.
John Ford is director (president) of the M. P. D. A.
Other officers are Albert Rogell, assistant director ; J.
Reeves Eason, technical director; Francis Powers, secre-
tary, and Frank Cooley, treasurer.
It is understood the problems of the director will be
met in the future through the Academy of M. P. Arts and
Sciences.
Fox Directors Active;
"Hangman's House" Listed
John Ford is preparing to produce
"Hangman's House," .by Donn
Byrne for Fox.
Tom Mix's ne.xt will be "A Horse-
man of the Plains" by Harry Sin-
clair Drago. Ben Stoloff will direct.
George O'Brien and Lois Moran
will be co-starred in an untitled story
by Randall H. Faye. J. G. Bly-
stone will direct.
James Tinling is editing "Very
Confidential" and is preparing for
his second feature for Fox.
First National Dinner
for Hayden, N. Y. Banker
Prior to his departure for Hawaiia,
First National was host at a dinner
tendered to Charles Hayden of Hay-
den, Stone and Co. prominent Wall
Street investment bankers at the Am-
bassador, at which many -tars and ex-
ecutives attended.
Hayden, Stone and Co. are inter-
ested in First National and West
Coast theaters through the Richard
Hoyt Syndicate.
Milne Adapting Beach Story
Universal has assigned Peter Mil-
ne to adapt "The Michigan Kid," a
Rex Beach storv.
Adoree Unavailable; Switched
Joan Crawford has been assigned
the lead in "Rose Marie" which Fd-
nuind Goulding will direct because
Renee Adoree was unavailable. She
is appearing in Ramon Novarro's
new picture and will not finish in
time to take over the new part.
Jackie a Realtor
Jackie Cooeran has closed a deal
for 14 lots in the Wilshire-Fairfax
tract for $100,000.
'The Whip Woman' Kane's
Next for First National
Robert T. Kane's next for First
National following "French Dress-
ing" will be "The Whip Woman," an
original by Forrest Halsey and Le-
land Hayward. The picture will be
an Allan Dwan Prod. Joseph C.
Boyle will direct and Dwan will sup-
ervise. Ben Lyon was originally
slated for the lead, but will not be
available in time.
Added to "Ladies Night" Cast
James Finlayson and "Big Boy"
\\'illiams have been added to the cast
of "Ladies Night in a Turkish Bath"
in which Dorothy Mackaill and Jack
Mulhall will be co-starred. Asher,
Small and Rogers are producing for
First National.
Re-sign Lane Chandler
Paramount has signed Lane Chand-
ler under a new long-tern contract.
Mankiewicz Titling
"The Gay Defender," starring
Richard Dix, is being titled by Hen-
rj' Mankiewicz.
Off on Location
The "Under the Tonto Rim" com-
pany is at Bishop, Cal., shooting ex-
teriors. Herman C. Raymaker is di-
recting. Harry T. Morey has been
added to the cast.
Goodman Leaving Tomorrow
Dr. Daniel Carson Goodman, who
leaves for New York tomorrow, is
planning production there of four
theaters for the state right market.
Houston Censor in flollywood
Mrs. Thomas H. Egger of the
Houston, Tex., censor board is here.
A Little
from **Lots*'
By RALPH WILK
IRVING CUM MINGS is back to
his first love — the Fo.x studio.
Several years ago, he played leads
at Fox and later became a director
on the same "lot." He recently fin-
ished directing a production for Wal-
ter Green.
* * *
Dorothy Hechtlinger is expected
today from New York. She was for-
merly secretary to Jack Gain, when
the latter was in charge of the Par-
amaunt Long Island studio.
By the way, m<iny eastern
boys will be with the Luther
Reed unit at the Metropolitan
studio, where Luther will di-
rect "Hell's Angels" for Caddo
Prods. Freddy Fleck, Julian
Boone-Fleming, the art direc-
tor, and Frank Walsh, former-
ly assistant to D. W. Griffith,
are members of the unit.
"Don't forget Josephine," said a
studio visitor to E. Mason Hopper,
pointing to Josephine, who was
crawling on the floor. The "Joseph-
ine" in question is a monkey and its
owner was seeking a job for his pro-
tege. "Bozo," a goose, is also a
familiar figure at the studios.
* * *
Our Passing Show: Emily
Fitzroy hailing a bus at a
non-bus stop and succeeding
in making the machine stop;
Percy Marmont greeting
friends at the Paramount stw-
dio.
HAL HALL
Who Wrote and Directed
"MEMORIES"
a short subject in Technicolor,
which is establishing records
by now playing its ninth week
on Broadway,
Is Now in
HOLLYWOOD
IComplete Coverage on Hollywood By Wire daily in Film Daily
—JXI^.
DAILV
Tuesdayr October 25, 1927
For the past nine years
producers, directors
and casting directors
have found the Year
Book invaluable in
the casting of pro-
ductions.
1928 Film
Year Book
>
Out in
January
BALTIMORE OVERSTATED
WITH 1^00 SEATS?
Fox to Add 5,000 More to
First Run Total to
Obtain Outlet
Baltimore — With eight first runs
boasting a combined seating capacity
of 19,000, this city of 733,826 popula-
tion now is declared to be overseated
with the construction of a proposed
5,000-seat Fox house in the offing.
First run houses are, the Garden,
2,400; Keith's Hippodrome, 2,600;
New, 1,700; Rivoli, 2,200; Loew's
Valencia, 1,400; Loew's Century,
3,200; Metropolitan, 1,500; Stanley,
4,000. Another first run, the Em-
bassy, 1,400, is closed, while Loew's
Parkway, 1,200, uptown, is being
used as second run.
Since the Stanley opening keen
competition has resulted between the
new house and Loew's Century, with
business alternating between the two.
Stanley has hurt attendance at other
first runs also, particularly the Rivoli.
There is no indication the Embassy
will reopen, a sign on front still
reading: "Closed for the summer."
Only two legitimate houses are
running. Auditorium and Ford's, with
Keith-Albee vaudeville at Maryland,
which tried pictures and dropped
them. Roadshows are booked into
the Auditorium or Ford's. Two
burlesque houses, the Palace and
Gayety are open.
Any open air festival, carnival, fair
or games seems to hurt theater busi-
ness. Oct. 15 furnished a notable
example with 110,000 at Iron Horse
Fair of B. & O. Railroad; 53,000 at
Notre Dame-Navy football game and
many thousands at the races.
The booking situation is as fol-
lows: Hippodrome: Columbia; Gar-
den: Fox, Universal, Paramount, F
BO; New: Fox, Universal, Pathe,
Paramount; Rivoli: First National,
Paramount; Valencia: United Artists,
Paramount; Century: M-G-M, Para-
mount; Metropolitan: Warners', Fox;
Stanley: First National, Paramount.
By this it can be seen why Fox
intends to build so as to provide a
regular outlet.
Cleveland House Changes Hands
Cleveland — Mrs. Mary Panek has
taken over the Miles, Miles Ave. and
East 116th St. She will operate it
herself. The house has been closed
for the past six months.
Hudac Sells Theater
Cleveland — Mike Hudac has sold
the Amphion, West 25th St., to Paul
Hurayt. Hudac recently purchased
the house from M. B. Horwitz.
Art Mix on Tour
Cleveland — Lew Chapman of Se-
curity Pictures and Ed Bokius, for-
mer Canton exhibitor, are booking
personal appearances of Art Mix in
this territory.
MANY SCHOOLS READY
WITH EDUC'L FILMS
How classroom study and educa-
tion in general are influenced through
the use of properly made films is dis-
cussed in this, the third instalment, of
the fall report of the Committee on
Progress of the S.M.P.E.
A 12 year trial of eflucational films has
been made by the U.S. Department of Agri-
culture. During this period, over 300 subjects
were produced, of which 230 are now in
circulation. It has been concluded from this
experience that educational films are extreme-
ly ciTective. and that the field contains enor-
mous possibilities which may exceed those of
the use of film for entertainment. {2i) It is
said that too many tests of the educational
value of motion pictures have been judged
by the student's ability to pass certain ex-
aminations, and it is claimed that this is not
a true measure of the worth of the films; —
other tests have proven their value in broad-
ening experience and stimulating interest.
(24). The motion picture may not always
prove to I)e the most effective way of pre-
senting ideas, but it has its own application
which cannot be duplicated by any other
means. In this connection it has been recom-
mended th.it films be adapted to, but prefer-
ably subordinated to, the regular school cur-
riculum. (25).
Tlie educational application of pictures may
fail if applied by enthusiasts with no regard
to the special technic necessary. This prot)-
lem has been studied, and recommendations
given. Accessibility and applicability of pic-
tures, their availability at all times when
needed, and a satisfactory means of projec-
tion, are all important factors which must
be considered carefully. (26).
Many schools will have their first taste of
educational motion pictures this fall, and
much valuable information and experience will
undoubtedly be obtained during the next year.
Pictures will be used in the Denver grade
schools in the study of geography, health
and hygiene, civics, fine and practical arts,
and general sciences. (27).
A cinematographic program of education is
being tentatively introduced into many English
Schools, but there is a scarcity of adequate
film. Suggestions have been made relative to
the future choice, preparation, and application
of film in this connection. A report of a
review of film made for the League of Na-
tions Union, and used for a series of his-
tory lessons in the upper classes of element-
ary schools, favors the use of such film. (28).
Films relating to agriculture, hygiene, etc.,
have been produced in France and success-
fully applied to teaching. (29).
Source of Material
(23) F. W. Perkins, Transactions, S.M.P.E.,
No. 26, 1927, pp. 48-54.
(24) R. Gow Educ'l Screen (Chicago) 6,
Fell. 1927, p. 71.
(25) J. N. Emery, Educ'l Screen (Chicago)
6, May 1927, pp. 213-4, 247 .
(26) J. E. Dransfield, Educ'l Screen (Chi-
cago) 6, March, April 1927, pp. 121-2,
ISO, 165-8, 204.
(27) M. P. Today (N. Y.) Sept. 10, 1927.
p. 3.
(28) R. Gow, Educ'l Screen (Chicago) 6,
Jan. 1927, p. 6.
(29) L. Alexandre, Cinematographic Fran-
caise (Paris) March 26, 1927, pp. 41-2.
(The fourth instalment, dealing
with new developments in films and
emulsions, will appear in tomorrow's
edition of THE FILM DAILY.)
Chrest Buys Opposition
Dover — George Chrest of the Ohio,
has purchased the Weber from Sam
Barck and J. V. Wolcott of Cleve-
land.
Flohr Buys at Toledo
Toledo— Adam Flohr, former own-
er of the Hart, has purchased the
White Eagle from the La Grange
Theater.
I
THE
Tuesday. October 25, 1927
5^^
DAILV
Baltimore House Running
Pending Suit on Deposits
(Continued from I'agc 1 )
cri'clit ct>niiiiittt'e of tlic riliu Hoard
aiul tlie various nieinbor cxclianKi-s,
growing out of tlu'ir refusal to sup-
ply him with tihiis unless tiic Jcposil
is posted. This stand grew out of
purchase of the house from his
lather, J. J. Harlovc, in
construed as a prohable
sale.
Distributors have filed
swer to the complaint, and in defend-
ing the case will have on their side
the weight of a court opinion in t!ieir
favor, made when Hartlove's appli-
cation for an injunction to force film
service was denied.
what was
"phoney"
their an-
Eastern, Formerly Tec-
Art Reopened by Spitz
Production is to be resumed with-
in a few weeks at the Eastern Stu-
dios, formerly the Jackson and later
Tec- Art Studios at Jackson, Forest
and Westchester Aves. Eugene
Spitz now is managing the plant,
just opened after enlargements vvhiili
will enable several companies to pro-
duce simultaneously. Spitz, in ad-
dition to managing the studios, plans
to produce series of short features
and novelty films. Associated with
him in the enterprise is Leo Taub,
former Cosmopolitan studio manager.
"G. M. S." to be Annual
Event in Michigan
Detroit — Greater Movie Season is
to be an annual event sponsored by
the Michigan exhibitor association
which also is advocating strongly
fainily programs for week-end show-
ings. Both projects were indorsed
at the recent convention at Wash-
ington. Harlan T. Hall, Russell the-
ater here, is new president of the
association.
Dubuque Mgrs. Seek to
Enjoin Strike of Employes
Dubuque, la. — Lafayette Amuse-
ment Co., which operates two local
houses, has petitioned for an injunc-
tion to restrain the American Fed-
eration of Musicians and Allied
Stagehands and Machine Operators,
from calling their members out on
strike. Pending trial of the action,
the union men are working under
a temporary agreement.
Cleveland Election Planned
Cleveland — J. A. Schwartz has
been appointed chairman of a com-
mittee of arrangements for the an-
nual meeting of the Cleveland ex-
hibitor unit for election of officers.
Others on the committee are Ben Z.
Levine, M. C. Barth. John Sebek.
and Martin Brown. President, vice
president, secretary, treasurer and
two members of the directorate are
to be elected at the meeting which
will take place late in October.
Buddy Stuart at Butte
Butte. Mont. — Buddy Stuart, who
is handling three roadshow compa-
nies of "Motherhood," opens his
western engagement today at the
American, Wesco house.
DAILY TIPS WHICH MEAN DOLLACS FOQ SUOWMEN
"Ben Hur "
(M-G-M)
I sed two forms of chariots in ex-
ploitation. One that commanded at-
tention was on top of marijuee. Dis-
play was made by using cut-outs of a
chariot with horses made of beaver-
board. A loose scarf around the neck
of driver was continually in motion
caused by the wind of a concealed
fan motor, and the wheels were so
attached that they were kept in con-
tinuous motion by aid of a small mo-
tor. Display was spotted at night
by six baby lights which w-ere hidden
from view of the public. The other
chariot was used in a street ballyhoo.
The front part of wagon was secured
from local transfer company and
transformed into a chariot by means
of heaverboard brightly colored. The
horse was also furnished gratis and
the driver of the sport model was
one of the theater's stage hands. —
F. T. Miller. Imperial, Augusta, Ga.
"The Big Parade"
(M-G-M)
Used a sign on side of theater that
was efTective both day and night.
Made by cutting out letters and back-
ing it up with frames. Instead of
using electric lights, small mirrors
were fastened on letters and a spot-
light was placed on top of a 24-
sheet stand on adjoining vacant lot.
When spotlight was thrown on the
"mirrored" sign, practically the same
effect as electric lights was obtained.
The mirrors cost about 40 cents a
dozen and the cost of the entire sign
was $7. — T. Wilson Erwin, Majestic,
Austin, Tex.
"The Cat and the Canary"
(Universal)
Tied up with a new shop whereby
it gave away a singing canary to the
winner of a contest staged by "The
Star-Iournal." — Star. Sanduskv, O.
"The Chinese Parrot"
(Universal)
Tied up with local drug company
for window displays of decorative
parrots hanging on rings. They
made a colorful display and helped
advertise the picture extensively. —
Henry Dykcinan, Keith's East 105th
St., Cleveland.
"Hula"
(Paramoimt)
Rigged up an animated sign using
an old electric fan. The blades of the
fan were turned back with a picture
of a Hula dancer in front of it and
a light i)laced behind the fan. The
effect was a Hula dance which at-
tracted a lot of attention. Also had
a Hula dance contest for patrons and
nrizes were eivcn for the girl giving
the best exhibition. Other prizes giv-
en by merchants of the town who
tied nn with feature. — O. J. Lambi-
nttc. Tivoli, Mishawauska, Ind.
"Loves of Carmen"
(Fox)
A sixteen-foot banner was erected
over the score board at football
stadium, where it was plainly discern-
ible to the many thousands witnessing
the football battle between Wake
Forest and Presbyterian. — T. R. Earl,
Imperial, Asheville, N. C.
"The Magic Flame"
(United Artists)
Newspaper published daily a por-
trait cut of \'iima Banky with an in-
vitation to readers to design a
"Magic Flame" hat for her, contest-
ants to use crayons or water colors
and draw a hat on the portrait. Two
women's hats from local dealers and
theater tickets comprised the awards.
— Hippodrome, Youngstown, O.
"Metropolis"
(Paramount)
The Aircraft Corp. furnished free
rides to winners of essay contest
sponsored by local newspaper in con-
nection with showing. The subject
was "Denver in 2027." But one rule
said each contestant must see "Met-
ropolis" in order to get ideas about
the mode of living 100 years hence.
The newspaper kept plugging for a
week in advance of showing and the
Aircraft Corporation used a 'plane to
distribute 10,000 "Metropolis" heralds
over the city. — Ross Wiegand, Vic-
tory. Denver.
"The Rough Riders"
(Paramount)
Used a lot of space each day to
tell what visiting celebrities said
about the pictures. Opinions were
given by Mme. Schumann- Heink,
John McCormack, Graham McXa-
mee, and prominent local citizens. —
I""red Coddington, Loew's Cameo,
Cleveland.
Ufa Competition Stirs
Ire of Berlin Showmen
Berlin — Exhibitors here are in-
censed over what they regard as
unfair competition of Ufa theaters,
which are giving to subscribers of
"The Lokal Anzeiger" coupons which
entitle the bearer to admissions at
greatly reduced rates. The newspaper
is published by the Hugcnbcrg in-
terests, which control Ufa.
In retaliation, exhibitors are con-
sidering tie-ups with other news-
papers for a similar coupon arrange-
ment.
21 Killed in Fire Panic
Helsingfors, Finland — Fire in a
picture hou.se in Tammcrfors result-
ed in a panic which caused the death
of 21 men and women and snrioi,-i>-
injured manv. Panic followed when
the film caught fire, and the exit'
were blocked by people awaiting the
next showing.
Carlos Selects 6 Stories ;
Starts Quality Series Soon
(Continued from I'agc I)
through Quality have been selected.
Two will be sjiecials, "Women at
I'drty" and "The Hand That Rocks
the t radle." Carlos returns to Holly-
wood Nov. 5 to start production at
l'"ine Arts. The titles selected so far
are:
"Black Butterflies," by Elizabeth
Gordon, purchased from the Ameri-
can Play Co., which goes in produc-
tion Nov. 15; "The Romance of a
Rogue," by Ruby Ayres; well-known
English author of popular fiction;
"Women at Forty," "Children of
Despair," by Mylcs Connelly; "The
Xew Generation" by Leota Morgan
and "The Hand That Rocks the
Cradle", an original by a well-known
author whose name will be an-
notmced later.
Immediate Trial of Sid
Samuelson Suit Ordered
I-'ederal Judge Julian W. Mack has
signed an order placing on the cal-
endar for an early hearing the $450,-
000 suit filed in January, 1924, against
the Hays organization by Sidney E.
Samuelson, owner of the Park, New-
ton, X. J. The action claims that
through the Hays organization con-
trol of the industry is centralized,
and the spirt of the Sherman anti-
trust act violated.
Emanuel Resigns as M-G-M
•Philadelphia Sales Head
Philadelphia — Jay Emanuel has
resigned as sales manager of the M-
G-^X exchange to devote his time to
his theater interests. S. E. Apple-
gate, formerly of United Artists, suc-
ceeds him. Emanuel now has charge
of the Jackson and Grand, South
Philadelphia; the Ridge, Ridge Ave.;
the new, Frankford Ave., and the
Crescent, just opened at Collings-
wood, X. J. He also books for the
Ben at Chester.
Suits Against Detroit Firm
Detroit— Two suits totaling $14,000
for loans alleged to have been made
to the Detroit M. P. Co., now in the
hands of bondholders, have been filed
by the First State Bank of Ham-
tramck
Bernstein Opening House Friday
Richmond, \'a. — Harry Bernstein,
will oi)en his 5,000-seat Mosque Fri-
day. Mme. Ernestine Schumann-
Hcink will be i!ie principal attraction.
The program will be changed twice
a week. Music will be furnished by
an orchestra of 27 pieces led by
Thomas J. Gannon. An innovation in
local exhibition circles will be free
Sunday afternoon concerts, beginning
Oct. 30, with music by the Wurlitzer
organ, i)layed by Charles J. Possa.
Thomas Making Home Talent Film
Richmond, \'a. — C. C. Thomas of
C. C. Thomas Prod, of Xew York,
is here to make a two-ro^' situation
comedy in association with a local
theater. Local talent will comprise
the cast but the technical staf? will
be brought from New York. Thomas
will direct.
THE
':&i»^
DAILY
Wednesday, October 26, 1927
Vol.XLIINo.22 Wednesday, October 26, 1327 PricoSConts
lOHN W. ALICOATE
Publislior
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor: Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday,
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel: 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London. W. I. Ber-
lin— Lichtbildbuebne, Friedrichstrasse, 225.
Financial
Trading was keen again yesterday, with
lively bidding sending Paramount common and
Pathe "A" up 2 points each. I''ox Film
"A" also took on a substantial rise in price.
*Am. Seat. Vec. . .
*Ani. Seat. Pfd...
*Balaban & Katz. .
♦Bal. & Katz Vtc.
Eastman Kodak . .
*tFilm Inspection .
First Nat'l Pfd...
Fox Film "A". . . .
tFo,\ Theaters "A"
*Intern'l Project. .
Loew's, Inc. ......
ttLoew's, 6s 41ww.
ft Loew's, 6s41x-war.
'M-G-M Pfd
♦M. P. Cap. Corp.
"Pathe Exchange . .
tPatbe Exch. "A".
•itPathe Exch. 7s37
Paramount F-P
'Paramount Pfd'.!.
ttrar.Bway.5^4s51.
'*Roxy "A" . . . .
**Roxy Units . . . .
**Roxy Common . .
Skouras Bros
Stan. Co. of Am..
tTransLux Screen
*Univ. Pictures ..
*Univ. Pict. Pfd..
tWarner Bros. . . .
Warner Bros. "A".
Hiarh
40M
Low
39
1S8J^ I57J4
100 J4
19'A
60 ji
106!^
100
100^
721^
I8M
575^
105^4
100
28
169J4
loiii
35
38
9/2
40
60^
3Vi
16
25 J4
26
107^
loij^
32
34
S'A
38
59
3Vs
16
25
ClOM
40
48
607/ii
73>A
158J4
5
100^4
73
19%
10
5954
106
100
25
7'/a
4 'A
27V4
92
108J:i
120.5^
101^8
Sales
1,400
1,600
166
4,000
1,600
ii.ioo
55
11
3,100
8,100
60
3 7/ii
100
30
00
16
100
25 «
200
Victor Orchestra to Be
Regular Strand Feature
Nathaniel Shilkret and hi,s Victor
salon orchestra will make their ap-
pearance as a regular feature of the
Mark Strand program, starting Nov.
5, under a deal made by the theater
and the Victor Talking Machine Co.
Shilkret is engaged in building up a
special orchestra from the various
Victor orchestras he supervises. The
Strand program will range from
classical to jazz numbers. An eleva-
tor stage is being installed, which
will be used for the first time at
Shilkret's debut.
The Shauers and Eugene
Zukors Sailing Today
On the Aquitania sailing list to-
day will be Emil E. Shauer, foreign
manager for Paramount and his wife,
Eugene Zukor and Mrs. Zukor and
Melville A. Shauer. The elder Shau-
er is on his annual business trip to
Europe. The others are primarily
journeying overseas on a vacation.
They are expected to join the Loew
family on the other side.
Paramount News Claims Beat
Beat of at least ten days on com-
petitors is claimed by Paramount
News with the showing yesterday
on Broadway of pictures of Ruth El-
der, transatlantic flyer, taken at the
Azores. Emanuel Cohen arranged
for a steamer bound for the United
States to swerve 200 miles from its
course to pick up the films.
Montmartre Goes to Moss
The Moss circuit has taken over
from Herman Weingarten the New
Montmartre, Fulton St., near Rock-
well Place, Brooklyn and will oper-
ate it under a straight picture policy.
The house has a small seating capa-
city and opened recently with "Les
Miserables."
•Last Prices Quoted "Bid and Asked (Over
.„ , ,, , the Counter)
tCurb Market ttBond Market
NOTE: Balaban & Katz is listed on the
Chicago Board; Skouras on the St. Louis
Stock Exchange and Stanley in Philadelphia.
When you think of
INSURANCE
you are thinkmg of
S T E B B I N S
Specialists in Motion Picture
and Theatrical insurance for
the past twenty years
Arthur W. Stebbins & Co., Inc.
1540 Broadway N. Y. C.
Bryant 3040
New German Producer
Washington Bureau of THE FILM DAILY
Washington— The Kultur-Film A.
G., of Berlin, which until now has
produced educational and scientific
films only, has now taken up the
making of features. Its first is en-
titled "Schauspieler" and will be dis-
tributed by the Conder Film, accord-
ing to the M. P. Section of the Dep't
of Commerce.
Buys "Motherhood" for Florida
Jacksonville, Fla. — Frank Rogers,
general manager of the Publix-
Sparks circuit, has acquired distribu-
tion of "Motherhood" from States
Cinema Corp., New York, in a deal
with Charles Goetz. The picture is
to be roadshowed.
^,,,^ FIGURE: \
// |P or any other kind \]\
■I ^ FA A'DAHMEJ '
7 United Artists Films
Booked at Mpls. Pantages
{Continued front Pofic 1)
uct following failure of the company
and F. & R. to agree on terms.
Lichtman Back in New York
After Closing Mill City Deal
Al Lichtman is back in New York
after closing the Minneapolis deal.
Pictures he sold to the Pantages are:
"My Best Girl," "The Dove," "Sadie
Thompson," "The Magic Flame,"
"College," "Topsy and Eva," and
"Arabian Knights."
Schine Offers Cut Rates
to Rural Patronage
Ogdensburg, N. Y. — Schine The-
ater Enterprises co-operating with
"The Republican-Journal" is offering
cut rates to residents of rural sections
to build patronage for the week-ends.
The plan is called the Star Rural
Club. A coupon is run daily in the
newspaper. Each coupon entitles
any person outside of the incorpo-
rated limits of the city to admission
to the Star on Saturday or Sunday
for ten cents. The full program is
presented.
Hornblow Arriving
Arthur Hornblow, Jr.. Samuel
Goldwyn's chief production executive
arrives in New York this week from
the Coast to make preparations for
the New York presentation of Gilda
Gray's first United Artists picture,
"The Devil Dancer."
U. S. Leads in Germany
Washington Bureau of THE FILM DAILY
Washington — George R. Canty
reports to the M. P. Section of the
Dep't of Commerce that America
supplied 104 of the 248 features
shown in Germany the first half of
the year.
"Quality Street" Opens Tuesday
"Quality Street," starring Marion
Davies, will have its premiere next
Tuesday at the Embassy, succeeding
"The (jarden of Allah."
Call
WAFILMS, Inc.
Walter A. Futter, Pres.
for
Library Stock Scenes
New York Hollywood
130 W. 46th St. c/o Leon Schlesinger
Bryant 8181 1123 No. Bronson Ave.
Developing— Printing
and TITLES-
Specializing in First Prints
35 and 16 m. m. equipped
130 West 46th St. B fy ant 4981
Trial Opens as Montreal
Disaster Aftermath
Montreal — Trial of Ameen Law-
and, proprietor, and Michel Arie and
(Tamil Bazy, employes, of the Lau-
rier Palace, on charges of man-
slaughter as a result of the death of
78 children in a fire and panic Jan.
9 last, has opened before Justice Wil-
son and a jury of English and
French-speaking men in the Court
of King's Bench.
Boston House Changes Name
Boston — Charles A. Gilman, man-
ager of the Unique, has changed the
name of the house to the Stuart.
EDITOR CUTTER
DIRECTOR
Elmer J. McGovern
110 W. 48th St. Bry. 9400
New York
WANTED
Young lady for Bookers As-
sistant, $30-35.
Efficeint Agency,
245 W. 47th St. N. Y. City
WILL BUY
New or Used Prints of Features
<ind two-reel comedies for export pur-
poses : with or without rights, adver-
tising material important, send all lists
with details including lowest cash
prices for immediate purchase.
Box M371 c/o Film Daily
1650 Broadway New York City
If You Are in the-
Market for Any Kind of
MOTION PICTURE
APPARATUS
CONSULT US AND SAVt
UONBT
SEND FOR OUR PRICE LIST
lUILCOCI^HByS
▼▼110 West 32'*St,Ncwyork,N.y.^^
Phona Pamuu 0330
Motion Picture Department
U. 8. «Bd C«nad« At«PM tor D«brU
'WE NEVER DISAPPOINT"
PjpowFim
INCORPORATED
220 WEST 42^-° STREET
NEW YORK
PHONE-CHICKERINC 2937
ALLAN A.LOWNES, CEN.MCR.
PARAMOUNT NEWS
Scores Another Big Exclusive
Nation -Wide Scoop With First
and Only Pictures of
RUTH ELDER
in the AZORES
On the Screen of Paramount, Rialto, Rivoh
II and other New York Theaters last night.
i
Issued as part of the Regular Edition of
Paramount News Today
DAILV
Wednesday, October 26, 1927
Marine City, Mich.— The Mariner has
opened here.
Niles, Mich.— The Ready will open this
week under management of Nat Nealson.
Detroit — The Kunsky interests are building
a theater in Redford, a suburb, which will
be completed in December.
Ann Arbor, Mich.— The Butterfield circuit
is building the Michigan at a cost of $600,000
to seat 2,000.
Niles, Mich.— W. S. Butterfield has opened
the Ready. The company also owns the
Strand here.
Farmingdale, N. Y. — A local business group
has purchased a site on Main St. for the
erection of a community theater.
Rochester, N. H.— The Leavitt has opened.
Salt Lake City— The Capitol has opened.
Spokane, Wash.— L. N. Rosenbaum will
start construction in December of a $1,000,-
000 theater for the West Coast Theaters.
John Eberson of Chicago is architect. Rigg
& Vantyne. local architects, will supervise
construction at Monroe and Sprague.
Hopewell, Va.— The Hopewell Amusement
Corp. has been formed to build a theater
in the business section. Stock in the en-
terprise is being offered.
To Oppose McKee Bill
Sol Raives, Charles L. O'Reilly
and Arthur Hirsch were named as a
committee at yesterday's meeting of
the T.O.C.C. to appear in opposition
to the McKee Bill scheduled for a
hearing before the board of alder-
men on Friday. They will be ac-
companied by Nathan Burkan as
counsel. The McKee measure is de-
signed to cancel the licenses of the-
aters in New York City exhibiting
pictures calculated to arouse racial,
national or religious prejudices.
Paramount Sees Net of
$2,100,000 in Quarter
(Continued from Page 1)
568,431 shares of common outstand-
ing, making a total profit per share
for the first nine months of 1927
equal to $8.83 per share. *
A comparison of the same quarters
of 1925 and 1926 follows.
1927 1926 1925
Net profit $2,100,000 $1,052,000 $1,408,000
Shares out-
standing
at end of
quarter ...588,531 574,523 243,431
Profit per
share af-
ter pro-
viding for
preferred
dividends ...$3.31 $1.55 $5.10
After deducting preferred stock
dividends, the net profit for the third
quarter of 1927 is practically 100 pet-
cent greater than that of the third
quarter of 1926 after deducting pre-
ferred stock dividends, with an in-
crease of stock outstanding of about
two per cent over the corresponding
period of 1926.
Net profits on this estimate for the
first nine months of 1927 amounts to
approximately $5,587,000, and are
substantially the same as the net
profits for the entire year 1926, which
amounted to $5,601,000.
Sterling Sells 18 in Hungary
Eighteen pictures, comprising the
1926-27 output, have been sold in
Hungary by Sterling Pictures, states
Irving Briskin, head of the foreign
department.
Ku Klux Seeks Censor
Law in Mississippi
(Continued from Page 1)
in which a priest appears in vest-
ments of the church on the screen.
This law, it is stated, would work
a hardship on the producers, the
theater owner and the public in gen-
eral. Mississippi, as a whole is par-
ticularly severe on all forms of
amusement as many managers of
traveling combinations can testify,
particularly tent organizations, in the
matter of state, county and city li-
censes, as well as "morals" in both
the spoken and pictured drama.
Should Mississippi pass such a law
no doubt the same procedure in Al-
abama would be but a matter of
time.
PHIL
DALY
SEZ/
"The Orpheum circuit
in several cities is work-
ing a very good gag on
tickets, which are placed
on sale in neighborhood
drugstores. Thus, a po-
tential patron may step
into the nearest drivg-
store, pay the clerk the
price of his admission,
plus a five cent telephone
fee and walk out with his
ticket in his hand. An
idea for the progressive
exhibitor."
Auburn Judge For
Fight Film Showings
(Continued from Page 1)
at the Empire, Syracuse. The ruling
is in line with that of Judge Goodart
of New York City, which legalizes
fight film showings.
"To constitute an offense a per-
son must be connected with the un-
lawful transportation or receipt as
laid down in the statute, either di-
rectly connected therewith or indi-
rectly connected through the show-
ing of inducement, aiding, abetting
or helping one or the other," said
Judge Bryant.
And Thafs That
By PHIL td. DALY
MOON OF ISRAEL" is con-
tinuing to prove its worth as a
box-office card. At the Capitol,
Jacksonville, Fla., it broke all rental
records when a week's run brought
$1,096.30 on a percentage run.
Medlin Now at Westminster
Westminster, S. C. — J. W. Medlin,
who formerly owned the Victory,
Smithfield, N. C, and other eastern
Carolina houses, is now owner of the
Westminister here.
Children Banned in Epidemic
Louisville- — Due to many cases of
infantile paralysis, children under 16
years of age are barred from the
theaters at Henderson and Hawes-
ville, Ky.
.WILL TAi<e yoOQ BREATH AwAy /
These "added starter" announce-
ments are coming so fast our dope
sheet is all dizzy. The latest is H.
H. Everett, Charlotte manager of
Bromberg Attractions, who enters
daughter Florence Ann in the Baby
Sweepstakes.
Jake Macklin, chief booker of Re-
gal Films at Montreal, announced his
coming marriage, so the boys show-
ered him with presents at a stag
party. One was a check for $750.
Now he is going around shouting
that there really is a Santa Claus.
Whyte Resigns from
Pathe, Report Says
(Continued from Page 1)
and arranges bookings for the Moss,
Proctor and Keith theaters in New
York City and up-state to represent
J. J. Murdock in Pathe-P. D. C. at
the time the latter merged with
Pathe. His duties were quite ex-
tensive.
At the Pathe sales convention, J.
J. Murdock, president of Pathe, de-
clared Whyte to be his right-hand
man. The trade has considered
Whyte as Murdock's direct represen-
tative in the Pathe organization.
U.A. Continues Trade Showings
United Artists is continuing its
policy of trade showings at company
exchanges, now previewing "My Best
Girl" for exhibitors.
White Plains Opening Nov. 7
Nov. 7 has been set for opening
of the Keith-Albee White Plains the-
ater at White Plains.
Loew's Corona House Opens Nov. 17
Loew's Plaza, Roosevelt and Al-
burtis Aves., Corona, L. I., will be
opened formally Nov. 17, with N.T.G.
and his radio celebrities "in person"
in addition to pictures and vaudeville.
The Plaza gives the Loew chain
more than six theaters in the Queens
area.
Worcester Church Showing Film
Worcester, Mass. — Wesley Meth-
odist Church, the largest in the city
and one of the largest of the denomi-
nation in New England, announced
that it will shortly maugurate a pro-
gram of picture to be shown each
Sunday night. A club is being or-
ganized with no membership restric-
tions other than attendance at the
pictures. It is proposed to conduct
the entire service from the screen
with the exception of a brief prayer.
Features like "The Ten Command-
ments," "Ben Hur" and others with
a religious flavor are to be shown.
Theater managers are watching the
experiment with interest.
NTIO>l/
A BIG MONEY
MEMBER OF THE
BIC NONET GROUP
OF PATHE-DeNILLE
HITS
II
WILLIAM SISTROM
presents
DRESS PARADE
BESSIE LOVE
Screen play by DOUGLAS Z. DOTY
from the story by M AJ O R R O B E RT
GLASSBURN, MAJOR ALEXANDER
CHILTON and HERBERT
DAVID WALTER ^ ,
Produced hy>
DeMILLE PICTURES
CORPORATION
/vaHE
DEMILLE
^ HIT ^
lit-
i:it-
t;it
daci
reen
aver,
aiid-
rtk(
DONALD
CRISP
Trodudtion
He was a local athletic hero, but
his girl demanded something
more, so he determined to go to
West Point and learn to be a
"sure enough fighter" — and a
gentleman. An inspiring story of
Youth, Ambition and Love, actually filmed at West Point
with beautiful scenic shots and spectacular settings of
time-honored buildings, parade grounds, and the cadets
themselves. ONE OF THE SEASON'S BIGGEST, AND
A REAL MONEY-GETTER.
1^
Pathe Exchange. Inc.
DC HiLLK STUOlO PlCTUKCS - Patmi
'^'^^^n^:.
AkTH^ WCSTKIIKS - PATmIsuiiAuS - PATmI'COMCOi&S
ProJaccrk Iniernctloaal Corp.. CM Uc«t46(h Sf.. N«-w York. WILLI \\S M. VOCEU
tifurrat Mamaw Forei|n Di«trihufor» of Dc Mille «nj VlciropoHlin Sludio Pr>f<Juciion«
Mrmber of Motion Pictare Pro^fvcera tad Oiilnbulort
if America. In«. WILL H. HAYS, frtud^i
THE
DAILV
Wednesday, October 26, 1927
OMty TIPS WHICH KAM BOILACS FOB SMOWHEN
"We're All Gamblers"
(Paramount)
Tied up with jeweler who featured
in window a guessing contest on the
value of a diamond ring on display.
The window had a neat card with an-
nouncement of picture. For one week
in advance lobby was bedecked with
worthless gold stocks on oil and
mining propositions. A display was
made of these gold stocks by putting
them in a frame with copy reading,
"Have you any of these? — We're All
Gamblers." — Ross Wiegand, Rialto,
Denver..
"What Price Glory"
(Fox)
A 24-sheet was mounted on front
of theater high over marquee and
spotlight on an opposite building con-
tained 8,000,000 candle power, was
centered on it. A shadow box 24-
feet long placed over the outer doors
showed title through a haze of smoke
worked by a flasher. Night troopers
with full equipment were in front day
and night. Machine guns and small
field pieces placed on edge of side-
walk also helped to create atmos-
phere.— E. R. Rogers, Tivoli, Chat-
tanooga, Tenn.
Salisbury Gets Kentucky House
Ligon, Ky. — H. G. Salisburv has
purchased the Ligon from Milford
Newsom.
>>
CANADIAN "MUSIC TAX
CASEAPPEAITOLONDON
Toronto — Suit of the Canadian
Performing Right Society against
Famous Players Canadian Corp. for
an injunction to restrain the defend-
ant corporation from performing two
musical works which, it is alleged,
were played in a theater of the com-
pany at Toronto, has reached the
privy council at London, England.
Notice has been received at Ot-
tawa that the judicial committee of
the privy council had granted the so-
ciety leave to appeal the decisions of
Canadian Courts which had dismis-
sed the case with costs against plain-
tiff. Claim had been entered for $10,-
000 damages in the action.
The respondent corporation urged
that assignments under which the pe-
titioner derived title were not regis-
tered in Canada. This defence had
been sustained by the Canadian
courts. The petitioning society sub-
mitted to the judicial committee,
however, that if this prevented action
for the protection of its rights, it
was repugnant to the spirit and terms
of the Berne copyright convention
which prescribed that copyright
should not be subject to any formali-
ties.
Buys at Baltic, Coiui.
Baltic, Conn. — J. Kuvnlanka has
purchased the Jodoin.
PATHE NEWS
scores outstanding scoop
on Yale-Army Game
New Haven, Conn.,
Oct. 22, 1927
Ray Hall, Editor,
Pathe News, N. Y.
By your personal and staff cooperation, the Yale-
Army Game is on the Poli Bijou Screen ahead of every
first-run house. We also beat competitors on the com-
plete story in Greenwich, Norfolk, Stamford and Bridge-
port. An outstanding scoop.
GEORGE AMES
Exhibitors
Daily Reminder
Harvest festivals
are especially ap-
propriate now.
Was Fight Held?
Question in Suit
Vancouver — Question as to wheth-
er there was a prizefight at all be-
tween Tunney and Dempsey on Sept.
22 entered into the court action in
which Canadian Educational Films,
Ltd., sought an injunction restraining
J. J. Horan and the Nicholls Thea-
ters, Ltd., from showing pictures of
the "alleged fight."
Counsel for Educational applied
for an adjournment of trial because
the defense had denied that the fight
ever took place. The adjournment
was sought because it was necessary
to get sworn evidence from Tex
Rickard of New York that there had
been a battle and that pictures had
been taken of it.
Chief Justice Hunter expressed the
belief that the defense could admit
the points but adjourned the hearing
to give both sides a chance to settle
the case.
Fire Destroys Leominster House
Leominster, Mass. — Fire destroyed
the Music Hall, an old time vaude-
ville and picture house here with a
loss of $125,000. Arthur McEvoy,
manager, announced that work would
begin at once to erect a new and
modern theater on the site. The
Music Hall was owned by his mother,
Mrs. Rosina McEvoy, who also owns
the Rialto, the other larger local pic-
ture house.
-Bachman with Ascher Bros.
Chicago — Al Bachman, who has
been in charge of houses for Uni-
versal and for Kunsky in Detroit,
now is with Ascher Bros, as man-
ager of the Crown.
"Bob" Workman Elected
Minneapolis — W. H. Workman
(M-G-M), has been elected vice pres-
ident of the Film Board to succeed
Ed Lipson, resigned.
$15,000 for Weymouth Remodeling
Weymouth, Mass. — Phil Markell,
owner, will spend $15,000 remodeling
the Gem. He will install an organ.
PERTINENT POINTERS
ON EILMS, EMULSIONS
Experimentations with films and
emulsions and data of value to pro-
ducers and laboratory men are dis-
cussed in this instalment of the S.
M.P.E. report:
Films and Emulsions
Film suitable for making duplicate nega-
tives should have a higher resolving power
than ordinary negative to keep graininess at
a minimum, and should have a lower maxi-
mum contrast than motion picture positive
to permit complete development. Such a film
has been produced. (31). Some additional ex-
periments have been made to determine the
resolving power of photographic material, and
the results obtained show a large variation,
depending upon the ratio, in a parallel line
test object, of width of the line to the space.
For the range investigated, a linear relation-
ship exists between the resolving power and
the logarithm of this ratio. (32).
The causes of graininess in motion picture
film, and practical recommendations for re-
ducing this graininess ito a minimum, were
discussed in a paper presented before the
last meeting of this society. Graininess de-
pends upon the density of the silver deposit,
the nature of the emulsion, the exposure, the
time which elapses between exposure and de-
velopment, the nature of the developer, the
degree of development, and the conditions
during drying. (33). An analysis has been
made of the economic and photographic ad-
vantages of various reversal processes, and
it is remarked that the reversal process gives
finer grained images than the ordinary print-
ing process. (34).
It is claimed that brightness in color and
permanence in tone result from treating film,
thoroughly washed after fixation, with mor-
dant bath of potassium ferricyanide, ammo-
nium bichromate, and sulfuric acid in a water
solution, and then applying a basic dye to
the mordanted image. (35).
A chromate film of higher sensitivity may
be produced by treating unhardened gelatin-
coated film with a special bichromate-ferri-
cyanidebromide solution. Films thus treated
were said to have been printed at 113 to 240
meters per hour. However, attempts by
others to apply the method have been un-
successful. (36) .
Cellulose materials can be made more re-
active toward acetylation or other esterifica-
tion by pre-treatment with the vapors of
lower fatty acids such as acetic or formic
acids or mixtures of /these in an admixture
of air or other indifferent gases or vapors.
(37).
Sources of Material
(31 Transactions, S. M.P.E. No. 10, No. 28,
1926, pp. 223-9.
American Cinematographer (Hollywood)
7, Dec. 1926, pp. 9 et seq.
J. G. Capstaff, M. W. Seymour, Kino-
technik (Berlin) 8, 1926, pp. 617-20.
(32) O. Sandvik, Journal Optical Society of
America (Phila.) 14, Feb. 1927, p. 69,
Com No. 289.
(33) J. I. Crabtree, Transaction S.M.P.E.
No. 29, pp. 77-92-.
(34) L. Busch Filmtechnik (Halle, Germany)
2, Nov. 13, 1926, pp. 459-61.
(35) Bioscope (London) Supp. 69, Dec. 16,
1926, p. VI.
(36) Atelier, 33, Oct. 1926, p. 116.
(37) H. Dreyfus 1514, Brit. Patent 263938,
263969.
I
Wm. Farnum Plans Screen (
Comeback in Fox Fold
{Continued from Page 1)
Donn Byrne's story, "Hangman's 1
House." It will be directed by John !
Ford with a cast including June Col-
lyer, Earle Foxe and Charles Mor-
ton.
For the last five years, Farnum
has been appearing on the stage. Pre-
viously, he had made about 30 pic-
tures for Fox, outstanding of which
were "A Tale of Two Cities," "Les ,
Miserables" and "If I Were King." f
lA
THE
Wednesday. October 26, 1927
■^^
DAILV
COASr DOINGS BY WIRlv
Standard Contract for Freelancers
CATHOLIC GUILD HAS WORLDWIDE NEWS SERVICE-LOS ANGELES WARRING
ON "SHOESTRING" PRODUCERS- STUDIOS GAUGING COSTS ACCURATELY
ACADEMY DRAWING UP
FORM fOR GEN'L USE
Drafting of a standard contract
for all freelance workers is to be un-
dertaken by the Academy of M.F.
Arts and Sciences in addition and to
follow the contract now bein^ work-
ed out in committee for freelance
actors.
In undertakiuK the new form, the
organization will be working under
direct mandate of members, delivered
at the Academy meeting Saturday,
when officers were reelected and the
new directors and executive com-
mittee installed.
Enthusiastic approval of the con-
duct of the Academy during the last
year marked the meeting and an out-
standing vote of tribute to Douglas
Fairbanks, reelected president, was
cast.
The executive committee installed
Saturday comprised:
For the Actors — Conrad Xagel, Hallam
Cooley, Richard Barthelmess, Wallace
Beery, Lois Wilson.
For the Directors — J. Stuart Blacktim.
Lois Weber, ReginaM Barker, Sidney Ol-
cott. Rowland V. Lee.
For the Producers — Louis B. Mayer.
Mary Pickford, B. P. Schulherg, Watterson
R. Rothacker, Jack Warner.
For the Technicians — Wilfred Buckland,
J. M. Nickolaus. F. E. Pelton, J. T. Reed.
Karl Struss.
For the Writers — Waldemar Young, Bess
Meredyth, Tom Geraghty, Joseph Farnham,
Alfred A. Cohn.
Papier Mache Figures'
Use Becoming Popular
Papier mache figures are becoming
very popular with Coast producers.
They were first used as ringside
spectators in a prize-fight picture and
are now being used as members of
a circus audience. Four-hundred fig-
ures are being used in the new pro-
duction.
Papier mache figures are new here.
but years ago figures were painted
against backgrounds and served to
cut down cost in the use of "extras."
Shoestringers Hit
Campaign to rid Los Angeles
of "shoestring" producing com-
panies which fail to pay em-
ployes salaries, has been insti-
tuted by the city administra-
tion in co-operation with the
State Labor Commission. Sev-
eral arrests have been made.
Figuring Cost
Efficiency has reached a high
stage in Coast studios. Barring
accidents, production costs are
now being figured to within $3,-
000 or $4,000 of the final cost,
and in some instances, pictures
have been completed under the
budget estimate.
Robertson Returns Nov.
15; No Contract Signed Yet
John S. Robertson, now vacation-
ing in Europe is due hack in Holly-
wood Nov. 15. London cables indi-
cated he may produce for a foreign
company. However, the director
who completed a series for M-G-M
prior to his departure has not signed
and will announce his plans upon
his return here.
Cast in Rex Feature
F.thilyn Claire, Jack Perrin and
Nelson McDowell have been cast in
"Wild Blood," starring Rex the
horst and featuring Starlight. Henry
MacRae is directing for Universal.
Alvarado in "Whip Woman"
Don Alvarado has been signed for
a lead in the Robert T. Kane produc-
tion, "The Whip Woman."
Ivy Harris Gets Contract
Paramount has signed a long term
contract with Ivy Harris.
Rock Signs Withey
Joe Rock has signed Chet Withey
to direct "Outcast Souls." Dick
Sherrer is assistant.
"College Humor" Subjects Finished
Duane Mowat, who is producing
a series of 26 single reel "College
Humor" subjects, has completed the
first two "editions" made at Sanford
and the University of California and
plans to put the third subject into
production at the University of
Illinois. The series will be released
through Continental Distributors,
Inc.
Houston Completes Adaptation
Norman Houston has completed
adaptation of "Outcast Souls," by
lohn Peter Toohe-- which Sterling
now is casting.
Edeson Busy
Robert Edeson immediately will
start work in a new De Mille picture
on completion of his present role in
"Chicago."
CAIHOLIC GUILD SERVES
NEWS TO 40,000,000
Three hundred Catholic newspa-
pers, reaching 40,000,000 Catholics
in various i)arts of the world, are be-
ing served regularly by the publicity
department of the Catholic M, P.
Guild of Hollywood. Stars, direc-
tors, princii)als, writers and other
members of the Guild are being
given publicity gratis.
The information bureau of the
Guild also has given advice to thou-
sands of Hollywood newcomers and
others.
Tower Closes Deal for
Movietone Equipment
Movietone equipment will be in-
stalled at the Tower, under a deal
closed between Messrs. Gumbiner
and Michelstetter for the theater and
Winfield R. Sheehan and Jack Sulli-
van, branch manager here for Fox.
The device first will be used Nov. 2
with "What Price Glory."
Lionel Barrymore to Stage
Lionel Barrymore will return to
the stage here in "Laugh, Clown,
Laugh," which follows "The Devil's
Plum Tree" at the Belasco. Lon
Chaney is to star in a film version
under direction of Herbert Brcnon
for M-G-M.
Blanche Sweet in Hospital
Blanche Sweet will not leave for
New York within three or four weeks.
for the star has suffered a relapse
after her operation and is back at
the Good Samaritan Hospital, under-
going treatment.
Added to "Stage Kisses" Cast
Ethel Wales, Frances Raymond,
and Phillips Smalley have been added
to the cast of "Stage Kisses" which
Albert Kelly will direct for Columbia
with Kenneth Harlan and Helen
Chadwick as leads.
Completes Sierra Film
Frank Yaconelli has completed di-
rection of "There He Goes," an or-
iginal by Charles Diltz and Les Good-
win for Sierra. Earle Douglas is
starred in a cast including Mary
Arnold. Jack Wise, Harry Martel and
Jerry Pembroke.
And That's That
By PHIL M. DALY,
Holly ivuud
WHAT does an assistant director
do when he is not assisting? Ik-
acts. We found three assistant «
hiding behind makeup on the D. W.
Griffith set at the United Arts Stu-
dio. The boys are Jack Hylaml,
Bennie Behrens and Walter Sheri-
dan.
* * *
June Hcidc, wife of Ray Lissner.
believes in names. She and Ra.\
have moved to June street.
* ♦ »
Russell Mathews directed
the Paramount picture, which
will be shown at the sales con-
vention on Oct. 29. The pic-
ture includes scenes of the di-
rectors, executives and young-
er players. Various phases of
production are depicted. Wil-
liam Marshall handled the pho-
tography.
* « *
Fred Randall is the latest New
York actor to motor to Hollywood.
* * *
Just when we thought ive had
lost contact with smiling Art Camp,
the assistant director, we collided
ivith him at the Metropolitan stu-
dio. Art assisted Walter Lang, on
"The Night Flyer."
« « *
"George Washington" has
reached Hollywood. We re-
fer to Arthur Dewey, who
played the role in "America".
He motored to the Coast and
was in St. Louis on the day
of the tornado. Mrs. Dewey,
Annette Lavsa, professionally,
played the mother role in
"Cabaret."
* « «
A Hollywood Boulevnrdier has
the earmarks of a title writer.
T'other day we heard him crying,
"Hollyivood extra girl succeeds — in
dying."
« * *
Richard Rosson. the director, has
excellent music on his set. He is a
former violinist and has an ear for
music.
« * *
Our Passing Shoic: Ruth
Taylor deep in Harper's mag-
azine, at the Paramount stu-
dio; Hunt'ey Gordon, in make-
up, motoring Wext on Santa
Monica.
Wired Reports on Hollywood Doings Daily in Film Daily
r
k
mv theatre^ talking'
about It. » i^ ifire winner'-
O. W. Uu». ^«'
- ^ie Murra> »""
^., Present"
Titles b>
SPtCLM-
4'
6^>"
i
f ■
"Previewed 'MO PLACE
TOCC^vithMaryAstor
and Lloyd Hughes tonight.
First National has hit again
with another comedy suc-
cess. Mervyn LeRoy, that
clever young director, has
plenty of new angles.
Great box-office cast. Lots
of appeaL"_j,d B«W/, Mgr.
a
Coming -from
um^nnomrm
^
oyplLMDOM
i^LLTHE NEWS
ALLTUE TIME
VOL. XLII No. 23
Thursday. October 27. 1927
Price 5 Cents
Movietone
THIS is an inside story of
a business drama that has
little or no parallel in this
industry-. It concerns an ambi-
tion five years or more in the
offing. But undaunted by the
span of time which must elapse
before accomplishment is within
the grasp, the plan, conceived by
William Fox and developed day
by day by Courtland Smith,
goes forward.
A year ago Movietone discard-
ed its first swaddling clothes.
Its first teeth cut, this potential
giant gingerly turned its ener-
gies toward production. In re-
trospect, the organization looks
back on the first year in the
light of progressive experiment.
The trade generally believes
Movietone has already establish-
ed its merit in the field of sound
films.
Growing Pains
This twelve-month period was a
trj-ing one. A grind replete with
hard work but withal invaluable in
the gathering of scientific data which
will shape the future. William Fox
has long given serious thought to the
creation of an agency which will
bring new audiences to picture thea-
•.ers. An industry problem, he prop-
erly believes, and not confined to ont
- - A careful blending of
action will partially sup-
p.y :r:& solution, he thinks. Thus
Movietone will reflect his ideas and
ideals.
The industry and the public will
get this process oply when it is ready,
no matter what month- of what year
that may be. Vast stmis have gone
into the research laborator>- main-
tained to improve Movietone. Xo
claims are made for perfection, but
it is asserted that progress is being
recorded.
What Movietone purports to do is
this:
To enhance silent films with meri-
torious music Features, comedies,
newsreels — all are slated for the same
treatment. To broaden the value of
motion pictures as an entertainment
factor by stressing their importance
in the social, educational, political fab-
iCantimmed om Page 2)
WOULD CUT ADMISSION Twin City Showmen, Union
TAX AS HIGH AS $2 Compromise to Settle Strike
Amendment Favored by
Representative of New
Jersey
H'luhin^om Bureau of THE FILM DAILY
Washington — .\mendment of the
tax to apply to admissions of $2 or
more, rather than entire elimination,
is favored by Representative Isaac
I Bacharach of New Jersey, a member
of the Ways and Means Committee.
By means of this amendment, onlv
$14,000,000 in revenue would be lost,
he pointed out, and something like
|S10,UOO,000 would continue to be col-
lected. Reduction of the corporation
tax to 11 per cent is also favored by
Bacharach, who, however, would
keep the total ta.x reduction within
ja limit of $300,000,000.
Bologna?
'■Just a lot of bologna."
That is the way a person close
to Mayor James J. Walker of
New York, sums up persistent
reports to the effect that
"Jimmy" is to reenter the
industry. Several offers have
been received by "hizzonner"
according to these reports.
Walker formerly was general
counsel of the M.P.T.O.A.
fOX ADVENT STIMULAIES
Six Weeks of Open Shop
Ended as Agreement
is Reached
Minneapolis — Theater owners made
slight concessions and stagehands
receded from their main demands
yesterday to settle the general the-
atrical strike in the Twin Cities.
The strike, which lasted six weeks,
proving the longest in theatrical his-
tory, was settled after a series of
conferences lasting from 10 .A.M.
Tuesday until. 4 .A.M. Wednesday.
W. A. Steffes, Northwest exhibitor
unit president: Theodore L. Hays.
of Northwest Theaters and William
Canavan, head of the International
(Continued on Pane 6)
CONTROL IN COLyMByS BUSINESS AT CAPITAL STRIKE IN OHIO MAY
SWINGING TO LOEWS
Columbus, O. — With the opening
early in 1928 of its new theater here,
dominance of the local situation will
swing toward the Loew circuit The
Keith circuit operates the Palace.
This chain, together with Ike Wilson
of Cincinnati, manages the Southern.
With United .\rtists. Loews will
have the Broad as well.
Charles F. Bums, formerly with
the Loew chain in the East, has been
named manager of the Broad.
.iasktngton Bureau oj THE FILM DAILY
Washington — Contrary- to general
e.xpectations. advent of the new Fo.x,
which added 4,000 seats to the down-
town total, has proved a boon gen-
erally, stimulating business in first
run houses, according to Leonard
Hall, writing in '"The Washington
Daily News."
Prior to opening of the house, he
MANSUUGHTER FINDING
90 PER CENT OPPOSED IN MONTREAL DISASTER
D.C'S "BLUE" LAWS
DEVELOP ELSEWHERE
Columbus, Ohio — .\ walkout of the
stagehands and operators in sym-
pathy with the striking musicians at
the Loew Broad and the Keith Pal-
ace looms, union officials state.
Union officials intimated that the
strike would be carried to houses
operated by these two groups in
other cities if the agreement were
not reached soon.
Substitute musicians are now being
iConiinued on Page 6)
Wi ■!>,-: n Barfoi. of THE FILM DAILY
\\ a>h:ng:on — Nin^'ty per cent of
those asked to sign petitions against
a Sunday closing law for the Dis-
trict of Columbia, states the National
.■\ss'n. were opposed to "Blue" Laws.
This is the Lankford bill to make
the District "blue" as the first step
(Continued on Page 4)
Officers of Indiana Unit
Re-elected at Meeting
Indianapoli? — .\\\ onicers of the
.\ssociated Theater Owners of In-
diana were re-elected at the meeting
of the organization. The 17 directors
also were retained in office and three
(Continued on Page 4)
Montreal — .\nieen Lawand. owner,
and Camil Bazzy and Michel .\rie,
employes, were found guilty of man-
slaughter by a )\iry in Court of
King's Branch in connection with
the Laurier Palace theater disaster
last January when 78 children lost
(Ccmtiuued on Page 4)
Austin City Officials
Backing Sunday Shows
Austin — City officials have gone on
record for Sunday shows, demand re-
peal of the state "blue" laws or strict
enforcement in all localities. Theater
owners here claim that they are suf-
fering through strict compliance with
the Sunday closing law, while other
towns are reaping a harvest through
lax enforcement.
LONDON TRADE SEEKS
TO ALTER QUOTA BILL
By ERSEST W. FREDMAW
Editor "The Daily Film Renter^'
London — Many discussions are go-
ing on concerning amendments to
the Films Bill. Meetings have taken
place during the past few days and
joint action will be taken by the
Kinematograph Renters' Society and
(Continued on Page 6)
Schine Denies Deal for
Arthur Whyte as Buyer
Denial that negotiations are under
way to secure .Arthur Whyte as
buyer for the Schine circuit is made
by Myer Schine through Max Mil-
der, buyer of the chain.
THE
i
V(I.XLIINo.23 Thursday, 0cteber27, 1927 PrIetSCents
JOHN W. ALICOATE
Publishir
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York. N. Y., under the act
of March 3, 1879. Terms (Pestage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday,
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel: 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London. W. I. Ber-
lin— Lichtbildbuehne, Friedrichstrasse, 225.
Movietone
(Continued from Page 1)
ric of the nation. Action will not be
supplanted by sound, but sound will
make action truer by giving to it the
ability to say something when there
is something to say.
Licenses for Others
Other processes may enter the
market. Fox will not be stampeded.
Movietone will be introduced slowly
and by easy stages. This is the plan
with the exception of one very im-
portant point. The device eventually
will be licensed to others. So strong
is the faith in its future, that its
sponsors are willing for other com-
petitive organizations to share in the
new field they are confident will be
opened.
KANN
Kann Here for Mother's Funeral
George E. Kann, executive assis-
tant to Louis B. Mayer is in New
York to attend the funeral of his
mother, which is being conducted
today. Mrs. Kann died from a cold
contracted while en route to Chicago
from Los Angeles. George Kann in
an unsuccessful race with death to
reach his motJier's bedside, flew from
Los Angeles to Chicago in 24 hours,
missing airplane connections there.
Seattle Embassy Changes Policy
Seattle — The Embassy has inaug-
urated two weekly changes, with
complete change of program on
Thursday and Monday.
COAST THEATER CHAIN
CONTINUES EXPANSION
Seattle — Continuing its aggressive
building program, Washington-Ore-
gon Theater Enterprises soon will
start construction of a $1,000,000 sub-
urban house in the University dis-
trict. The house will seat 3,000 and
be completed next July. The firm
now is invading the first run field
with construction of the Mayflower
at Seventh Ave. and Olive St.
The Washington-Oregon firm is
headed by Ivan L .Hyland, with
Casper Fischer as general manager.
A 3,000-seat first run costing $1,250,-
000 and a subsequent run costing
$250,000 at Portland are planned.
The firm also is prepared to enter
Astoria, Vancouver and Salt Lake
City.
Smith Leaves Hospital
Pete Smith, in charge of studio
publicity for M-G-M, has been dis-
charged from the Long Island Hos-
pital where he has spent most of his
time since arriving from Culver City
with Louis B. Mayer.
Darmour Leaves
Larry Darmour is en route to
Hollywood following a meeting with
home office executives at FBO re-
garding the Mickey McGuire com-
edies. Six of the 12 have been com-
pleted.
Colman and Balfour are
Favorites in Britain
London — Ronald Colman and Bet-
t.\' Balfour were selected as the favo-
rites in a questionnaire submitted by
a theater chain to 30,000 fans. Fol-
lowing the vote, the record stands:
Adolphe Menjou, Ivor Novello, Har-
old Lloyd, Ramon Novarro and Ma-
theson Lang. Betty Balfour was
ftillowed by Constance Talmadge,
Laura La Plante, Norma Talmadge,
Mary Pickford and Pola Negri.
Society drama was first choice in
the vote for the favorite type of
screen i)Iay, with comedy second.
The voters also ranked story more
imi)ortant than the star.
New Saxe House About
to Open; 45th in Chain
Milvvaukee-r-Work is progressing
rapidly on the Saxe chain's new the-
ater which is expected to open Nov.
1. The house is the Garfield, a neigh-
borhood theater which will have a
seating capacity of 1500. It will be
the 45th in the Saxe circuit.
Barring of Plays Under Fire
Right of the Hays organization to
bar filming of certain plays is to be
discussed at a meeting today at the
Hotel Martinique of the Dramatists
Guild.
Fight Sunday Closing at Holly, Colo.
Holly, Colo. — A petition to the
town council protesting against Sun-
day shows is being fought by E. R.
Wood, owner of the theater, through
the columns of the local newspaper
which he also owns. No action has
been taken on the petition, and
Woods is continuing Sunday shows.
Midnight Shows at Detroit Oriental
Detroit — C. H. Miles is giving
Saturday midnight shows at the
Oriental. A complete show is given,
starting at 11:30.
Bert Sorber Managing Two
Liberal, Kan. — Bert Sorber of
Dodge City now is managing the
two local theaters for Henrv Tucker.
Detroit Rate Fight
Detroit — A fight is on between
"The Detroit News" and theater
owners due to an increase of display
rate by the newspaper to $1.40 per
inch. Exhibitors have cu-t down their
space one-third. Other newspapers
here have not increased the rate.
Pathe Print Stolen
Pathe reports the theft of a print
of "The Country Doctor," while the
films were being loaded on a deliv-
ery truck at the New York exchange
at 1600 Broadway.
Mobile Woman Manager Resigns
Mobile, Ala. — Marguerite Luckel,
who has managed the Bijou and Em-
pire for years, has resigned. Ralph
De Brulier, manager of Capitol
Amusement Co., has assumed charge.
Remodeling Randolph, N. Y. House
Randolph. N. Y.— Lynn Atkins is
completely remodeling the Gem, and
installing new equipment.
and all insects
EXTERMINATED
RATS
FREE inforinalK.n on any veruiin problem.
GUARANTEE EXTERMINATING CO.
AmirUa^t Ftrtmott Rxttrminaton
500 Fifth Ave.. N. Y. C. Unia,r. 8J90
Koppin Sells Detroit House
Detroit — Harry Clarke and Lou
Wisper have taken over the New
Home on Chene St. from Clarence
Koppin, who has taken charge of
the Ferndale.
Reopen Loew's Dallas Theater
Dallas — Loew's Melba has re-
opened under management of Ernest
Emerling of Birmingham. The
hou.se has been dark since June, when
fire destroyed the stage, pipe organ
and dressing rooms. Remodeling
cost $150,000.
Changes In Comerford Houses
Scranton — Sam Friedman, former
manager of the Strand has been named
district manager for all Comerford
houses in the lower end of the hard
coal field. William Cosgrove, man-
ager of the Regent, Scranton, re-
places him at the Strand. Ernest
Franklin, assistant manager at the
Capitol, becomes manager of the Re-
gent John T. Murray, manager of
the Manhattan, is transferred to the
Rialto, and J. Maguzzi is transferred
from the Liberty, Hazelton, to the
M'auhattan.
Bumaugh Gets Denver House
Denver— W. H. Burnaugh has tak-
en over the Pearl from Midwest
Theaters Co.
A Million Feet of
Everything
FILM LIBRARY SCENES
Stone Film Library
220 W. 42nd St. Room 612
Phone Wisconsin 0248
ly tip$ which mean qollabs foc suowmen
"The Big Parade"
(M-G-M)
A weekly column in the college
newspaper is devoted to six ques-
tions, and during the week that the
feature played the manager induced
student editors to allow him to place
six questions on the production. The
questions asked who the star, who
the director was, and other pertinent
facts about the film. Four tickets
were announced as prizes for those
who answered correctly. — Luna,
Lafavette, Ind.
"The Magic Flame"
(United Artists)
Offered a prize of a $25 hat to the
one who designed a hat which most
suited Vilma Banky as she was pic-
tured in the newspapers every day
for a week. Thousands of answers
were received, showing that the stunt
caught on. — Fred Clary, Stillman,
Cleveland.
"Old Ironsides"
(Paramount)
Courier Journal and Louisville
Times announcel that they would pay
half the price of an admission ticket
for every child of sixteen years or
less who wished to see the feature.
Tickets were good for matinees only
and were given out every day on re-
quest.— Brown, Louisville, Ky.
AMALGAMATED
VAUDEVILLE AGENCY
Attractions for
Picture Theatres
Standard Vaudevillt Acts
1600 Broadway, New York City
Phone Penn. 3580
An Executive— a
La^vyer
Do You Need This
Man?
An extremely capable and energetic
executive who is also an excellent
lawyer of rounded experience, is avail-
able for a position requiring a man
of proven worth in the film industry.
He possesses an uncommon amount
of "common sense." His ju.igment
is mature. He has held responsible
executive positions in several widely
dissimilar lines. He is an able nego-
tiator of great tact, presence and
diplomacy.
Address Box K-162
CO Film Daily 1650 Broadway
New York City
MADE TO ORDER
FOR THE
TBAL^ SEASON !
F
III
directed by
ROBERT McGOWAN
You r audience
will know youWe a
s howm an when
you put this on
the program right
now. Book it quick !
(^i\
m^^
^ "
r«^
THANK Yorf, Mister Hal Roach,
FOR the best 'Pur Gang'' of 'em all.
"YALE vs. Harvard" is awow!
JUST right for the football season!
FOR all 'round quality in
FEATURES, Newsreel, Comedies, Shorts
YOU'VE really got to hand it to
ETRO-GOLDWYN- MAYER
The Life of the Party
REALLY the GREATEST
OF ALL PRODUCTS!
No one can deny ii f
3 CHANEYS 2 GILBERTS
4 HAINES 3 SHEARERS
3 DAVIES 1 SYO CHAPLIN
1 NOVARRO 2 GARBOS
1 GISH 2 COOGANS
6 McCOYS 2 DOG STAR
3 CODYPRINGLES
3 DANE-ARTHURS
5 COSMOPOLITANS
POWERFUL SPECIALS
CARDEN OF ALLAH (R<-> Imirmn)
TNE CROWD (K.ny Vidur)
THE COSSACKS (John Gilbert)
ROSE-MARIE -NAPOLEON
MLLE. FROM ARMENTIERFS
IN OLD KENIUCKV
QUALITY SHORTS
HAL ROACH COMEDIES
OUR GANG — MAX DAVIDSON
CHARLEY CHASE — ALL STAR
M-G-M NEWS
Tulce Wcckiy~Tht New Newifrcl
M-C-M GREAT EVENTS
Eniireh 'n Techuxtolo*^
M-G-M ODDITIES
Produced oil o. cf th, uorld fcv t'F A
THE
P
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T
U
R
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9
2,
7
2
8
j^^
DAILV
Thursday, October 27, 1927
SAMUEL ^RLER
p V cxen tr
PAT
O'MALLEY
GLADYS
HULETTE
ROSEMARY
THEBY
A Bowery
(inderella
A T)rama of Faith
and Fashion
\Jt^ PICTURES
^^ CORPORATION
SAMUEL ZIERLEI^Pve>.</e»(
NEW • Y O R^ IC
Fox Advent Stimulates
Business at Capital
(Cmitinued from Page 1)
says, predictions were made freely
that some of the houses would "fold
their tents," while others stating a
state of general starvation would en-
sue, "with the Red Cross asked for
a tag day, with the managers 'it.' "
So far, he continues, the one re-
sult has been a general stimulation,
due to the betterment of the various
shows. True enough, he points out,
"one or two of the downtown the-
aters have taken it on the chin, fol-
lowed by a long count, but they have
all, to date, done a Tunney."
Symphonium Appears
Columbus, Ohio — The first
Symphonium, new musical in-
strument providing orchestra
music from records, to be in-
stalled in Ohio, has been plac-
ed in the Southern theater here.
Orange-Ulster Theaters Formed
Kingston, N. Y. — Certificate has
been filed with the Ulster county
clerk by John A. Banks of Highland
and William E. Pine and Jesse L.
Vance of Monroe, for conducting the
Orange-Ulster Theaters in Ulster
and Orange counties.
Refuses to Sell Volcano Film
Milwaukee — Newsreel companies
have failed in efforts to induce Dr.
Samuel L. Barrett, director of the
Milwaukee Public Museum, to sell
his film of the crater of Kilauea in
Hawaii, which he says was taken for
educational purposes. He accidental-
ly caught a sensational shot of thou-
sands of tons crashing down into
the crater.
Officers of Indiana Unit
Re-elected at Meeting
{Continued from Page 1)
new members were added to the
board. Officers are:
Charles R. Metzger, president; A.
C. Zaring, vice-president; Jean
Marks, treasurer, and Helen Brown,
secretary and acting manager; all of
Indianapolis.
Directors are: V. U. Young, Gary;
J. N. Wycoff, Terre Haute; William
Conners, Marion; Walter Easley,
Greensburg; William Brenner, Win-
chester; O. L Demaree, Franklin; A.
C. Zaring, Charles R. Metzger, Jean
Marks B. D. Cockrill, Newcastle;
Arthur Jackson, Crawfordsville; R.
E. Remley, Richmond; Paul Meloy,
Shelby ville; Harry Vonderschmitt,
Bloomington, Sam Neall, H. H.
Johnson, Lafayette; Harry Markun,
Indianapolis; Floyd Beitman, Indian-
apolis; Joseph Schilling, Conners-
ville and John Belger, Bluffton. The
last three named are the new mem-
bers of the board.
PATHE NEWS
— local specials boom
business in Troy, N. Y,
Troy, N. Y., Oct. 25, 1927.
Mr. Ray Hall, Editor,
Pathe News, N. Y.
Please accept my immense thanks for the special on
the Troy Police and Firemen's Parade. It helped busi-
ness tremendously.
We were showing the Ruth Elder pictures while the
newsboys were shouting their extras and, together, they
made PATHE NEWS stand out as the most important
part of our program.
Please be assured, I am grateful to you for your fine
cooperation.
I might add further that PATHE NEWS has been
great on every big news story that has broken.
Very truly yours,
J. Golden,
New Theatre.
90 Per Gent Opposed
D. G.'s "Blue Laws"
(Continued from Page 1)
in a national "Sour Sabbath" Cam-
paign.
Petitions are being circulated in
various states and will be returned
to headquarters here in December.
The association now is forming a
corps of orators, with Clarence Dar-
row, its chief counsel, as star speak-
er. Assistance will be lent to any-
one prosecuted under "blue" laws.
Manslaughter Finding
in Montreal Disaster
(Continued from Page 1)
their lives. The jury deliberated 30
minutes.
The trio of theater men will be
sentenced in November by Presiding
Judge Wilson. Most of the children
who were killed in the fire and panic
at the theater, were attending in vio-
lation of the law prescribing adult
guardianship. Patrons were mak-
ing an orderly exit at the house when
children in the balcony stampeded,
causing wholesale deaths in the mad
rush for exits.
Fischer in Practical
Control at Burlington
Burlington, Wis. — With the leasing
of the Crystal and the opening of
their new Orpheum yesterday, Fisch-
ers Paramount Theaters have just
about full control insofar as theaters
here are concerned. The Crystal has
been owned and operated by William
L. Uglow, who will give his entire
time to managing his other house at
Waterford, Wis.
Reginald Denny in "Fast and
Furious" was the opening picture at
the Orpheum. Dan Delaney is the
manager.
Work on the theater being con-
structed here by F. L. Oberg and
Olaf Hoganson is progressing rapid-
ly and is expected to be open
Thanksgiving Day. A large five
manual Barton organ will be in-
stalled.
$70,000 House for Platteville
Platteville, Wis. — Architects will
be ready soon for bids of the house
to be erected here by the Tracy The-
ater Corp. Progress on the $70,000
theater and store building was some-
what delayed while the plans were
being revised to eliminate the bal-
cony for which the original plans
called.
House for Lake Geneva
Lake Geneva, Wis. — Cmitracts will
be awarded in the next ten days for
the new $125,000 theater and store
building to be erected here by the
Lake Geneva Theater Corp., of
which Fred Dayton of Kenosha is
president.
Fire at San Rafael Studio
San Rafael, Cal. — Fire at the old
"Broncho Billy" Anderson studio
now owned by Beatriz Michelena
caused $1,000 damage before it was
extinguished.
Thursday, October 27, 1927
— Jgg^
DAILV
1-
^
LAST MINUTE DEVELOPMENTS IN
THE INVESTMENT FIELD AND THE
DAY'S QUOTATIONS ON FILM ISSUES
Financial
HOW BANKERS VIEW MOTION PIC-
TUREiS— WEEKLY RESUME OP IN-
DUSTRY'S FINANCIAL STRUCTURE
^^
5,000 BANK[RS PREDICT
GOOD BUSINESS YEAR
Houston, Tex. — Favorable factors
so far outweigh the unfavorable in
the economic scales that forecast for
1928 are optimistic, despite the fact
that it is a presidential year. Tliis
is the opinion of 5,000 bankers ex-
pressed here at their 53rd annual
convention, in announcing their
agreement with the declaration that
"business is good."
There has been a moderate reces-
sion, it is admitted, and some basic
industries do not measure up to their
optimistic prospects at the same per-
iod last year. Others are marking
time, while in others business is poor,
but taken as a whole, the situation
is described as most encouraging.
Enhancement of agricultural pur-
chasing power, due to advanced
prices for commodities; freedom of
practically all lines from inflated in-
ventories; prosperity of the rail-
roads; soundness of banks and evi-
dences of expanding trade are among
the favorable factors pointed to in
support of the bankers' views.
$360,000 Mortgage on Bronx House
Fox Theaters Corp., has secured a
loan of $360,000 covered by a first
mortgage on the Crotona theater and
office building, Tremont near Park
Aves. Samuel Kronsky, Inc., ar-
ranged financing.
EDWARD B. SMITH
&C0.
Members New York, Philadelfhia
and Boston Stock Exchanges
Corporate
Financing
Philadelphia
New York Boston
United Artists Theater Chain
Planning New Stock Issue
Arrangements are expected to be
completed today for public offering
of a block of common stock of United
.•\rtists Theater Circuit. The com-
pany now is interested in 12 theaters
throughout the nation and has under
construction an additional live which
will raise the total to 17.
.■Ml houses opened or planned to
date, are with but one exception
owned in association with local op-
erators sucii as I'ubli.x, Loew's,
Wesco or Sid Grauman. The excep-
tion is the Los Angeles house which
opens Nov. 24. The United Artists
tlieater firm is a holding company,
not a tlieater operating firm.
In cases where a distributing firm
is associated in the ownersiiip of a
house, for every United Artists pic-
ture a picture of the associated firm
is exhibited. All are shown on per-
centage.
PARAMOyNT UP 17
POINTS IN EEW MONTHS
Activity of Paramount during the
last few days based on the company's
prediction of a record high earnings
for the third quarter about 100 per
cent higher than the third quarter of
last year, emphasizes the strength the
stock has shown, since it reached the
low point of 92 a few months ago.
Those who purchased at that figure
have a substantial profit pf 17 points,
for the stock has shown strength at
above 109.
Quotations
Prices fell off all along the line in yes-
terday's film issues, a notable exception being
Eastman Kodak, which recovered 2!/2 points
after the previous day's break. Paramount
common and Loew's had a substantial turn-
over.
High
Low
Close
Sales
Am. Seat. Vtc...
40%
40
40H
300
*Ani. Seat. Pfd...
48
....
*B.ilal«n & Katz..
....
607A
....
•Bal. & Katz Vtc.
....
71H
Eastman Kodak . .
161 -4
160
161
966
*tFilm Inspection..
5
....
•First Nat'l Pfd.
100 J4
Frtx Film "A". . .
73
72
72
766
tFdx Theaters "A'
19
im
nH
700
•Intern'l Project.
10
Loew's, Inc.
59%
5»%
58^
7,i66
t + Loew's. 6s 41 WW.
106
106
106
6
+ + loew's, 6s4 1 X- war
99 4i
99^
99H
6
M G M Pfd. . . .
25
25
25
100
M. P. Cap. Corp
7'/,
7'/,
7 'A
100
Pathe Exch. "A"
27M
27
27 'A
800
■ Pathe Exchange
A 'A
ttpathe Exch. 7s37 91 J4
91 '4
9iH
7
Paramount F-P . .
109M
108^
109 "4
8,100
'Paramount Pfd...
1205^
....
nPar.Bwav.5^4s51
lom
101 '4
101/2
29
•*Roxy "A" ...
35
32
••Roxy Units ...
38
34
""Roxy Common .
9 'A
S'A
.Skouras Bros
40
38
, . . . .
■Stan. Co. of Am.
60 ;<
59V^
59'/2
tTrans Lux Screen 98'/$
98'^
9sy,
ii
+ fniv. Pictures. ,
29
28
28
30
I'niv. Pict. Pfd.
100
99
99
70
i Warner Bros. . .
i6'A
16Vi
1654
100
Warner Bros. "A"
25
25
and
25
Asked
300
•Last Prices Quoted
••Bid
(Over
the Counter)
tCurb Market
ttBond Market
PROSPEROUS YEAR IS
SEEN EOR KEITH'S
Net profits for the eight months
ended Aug. 31, 1927 are in excess of
the same period of 1926, and final
returns for the year will exhibit a
substantial gain over 1926 wiien net
profit aggregated $1,187,954 or $2.97
a share on the 400,000 outstanding
common shareSj according to predic-
tions in financial circles, states "The
Wall St. News."
"Recent reports to the effect that the
Keith company was negotiating with Wall
Street bankers for the sale of $10,000,000
preferred stock is confirmed by quarters close
to the management, who intimate that the
amount of the issue may range between
that sum and $20,000,000," the publication
states. The proceeds, it is believed, will be
used in furtherance of consolidation plans of
the Keith-Albce and Orpheum circuits which
have been in progress for many months past
and also in the erection of a chain of the-
aters in New England, a territory which has
hitherto been closed to the Keith organiza-
tion because of their booking affiliations with
the Poli circuit of theaters. However, the
recent sale of the Poli vaudeville unit freed
the Keith company from any further obli-
gations and agents are already at work ac-
quiring sites in certain New England cities
for the erection of Keith-Albee houses.
"It plans the addition of 30 houses to
its circuit during the current season and
will open a new one in White Plains on
Nov. 7.
"Public participation in the B. F. Keith
Corp. is confined to its $6,000,000 20-year
6 per cent bonds which are listed on the
-New York Stock Exchange. Its common
stock is very closely held. The bonds rep-
resent a first and general refunding mortgage
which was issued in connection with the re-
organization of the present company a year
ago last March."
NOTE: Balaban & Katz is listed on the
Chicago Board; Skouras on the St. Louis
Stock Exchange and Stanley in Philadelphia.
Paying Dividends Nov. 1
Two film or theater stock dividends
are to be paid Nov. 1. They are
Pathe Class A preferred, which on
that date pays the regular quarterly
dividend of $1 to stock or record Oct.
28; and Loew's Ohio Theaters.
Cleveland firm, which pays the two
per cent quarterly dividend on pre-
ferred to stock of record Oct. 27.
Satlsractory Net Seen
by American Seating
Cliicago — Two-thirds of the busi-
ness of American Seating Corp., is
done in tlic last half of the year, and
one-third in the first half, according
to President Thomas Boyd, who pre-
dicts satisfactory earnings for the
year. Building activity, he says, has
exceeded company expectations.
V'olumc of orders received in the first half
of current year, principally for delivery in
second half, exceeded orders last year by a
considerable amount. L'nfilled orders on hand
July 1 last were the largest in company his-
tory.
In the first six months of 1927. American
Seating reported net income before taxes of
$236,869, or $1.02 a share, on 230,000 shares
of no-par common now outstanding, as against
$526,215, or $2.29 a share, on the same basis
in the corresponding periixl, 1926. Net in-
come of $236,869 in 1927 period was after
deduction of $123,171 for extraordinary, non-
recurring expenses incident to moving a fac-
tory from Wisconsin to Grand Rapids, Mich.
For Theatre
Mortgages and
Insurance
HAROLD
J.
COHEN
201 W.
49th ST.
N. Y. C.
EDWARD
G.
JOSEPH
CIRCLE
0206
9964
New Financing
Louisville, Ky. — Principal Theaters Corp.,
Central Louisville. Capitalized at $200,000,
with Leo F. Keiler, Lee L. Goldberg, Fred
Levy and Charles W. Morris, incorporators.
Theatre Brokers
WE
Buy — Sell — Lease
Promote — Finance
Motion Picture Theatre Anywhere
SoKerman Bros., Inc.
1560 B'way New York City
Pbone Bryanl 3607-8-9
WE FINANCE
Production
Theatre Building
Equipment Accounts
or any other activity in
the Motion [Picture Business
Motion Picture Capital Corp.
Capital anil purplai orer t2, 800,000
FRANK R.WILSON, Pres.
51 E. 42nd St. New York City
THE
The
1928 Film
Year Book
Out
In January
will Be
Bigger and Better
Than Ever
About the 1927 Film Year Book
They Said:
I more than appreciate this very valuable volume.
S. R. KENT,
General Manager,
Paramount Famous Lasky
Film Daily's Year Book is out. If there is anything
in this kaleidoscopic business that is not definitely,
truthfully and intelligently treated in its hundreds
of useful pages, then, our intimate association with
it left us long ago, dense to the wonderful progress
the motion picture industry has registered in its
thirty-year life.
The encyclopedia is of priceless value to the en-
tire family of the motion picture industry. It is a
compendium of reliable information for the layman,
the student and the reformer, the latter particularly
who is usually so illy informed about the business.
PACIFIC COAST INDEPENDENT
EXHIBITOR
DAILV
Thursday, October 27, 1927
Twin City Showmen
and Union Settle Strike
(Continued from Page 1)
Alliance of Theatrical Stage Em-
ployes and M.P. Machine Operators,
effected the settlement.
Although stage hands were grant-
ed an increase they failed. in attempt
to secure one day's rest in seven.
There will be no segregation of de-
partments which would have meant
employing additional men, and the-
ater managers reserve full rights to
employ and discharge stage hands.
While stage hands originally re-
quested a one year contract with no
wage increase, one day rest virtually
meant an increase of $9.63 per week.
Under the new agreement stage
hands accept a three year contract
with two dollars increase for the first
year, three dollars the second year,
and two dollars increase the third
year.
Operators had recently signed a
one year contract in which they ac-
cepted a new three year agreement
calling for no increase the first year,
ZYz per cent the second, and the
same for the third year. Musicians
return to work with no change in
the contract which had recently been
negotiated. There is practically no
change in working conditions in the
new contract with stage hands, nor
any in the operators' new three year
agreement.
The majority of crafts will return
to work Sunday with some houses
putting union men back today. It
is estimated that the agreement with
stage hands will save from $3,000 to
$5,000 a year for legitimate houses.
The strike, which lasted six weeks,
was the longest in the history of the
theatrical world, and estimated at a
cost to the allied crafts of approxi-
mately $160,000.00 in business. Both
sides expressed complete satisfac-
tion over terms of the new contracts
and pickets were immediately re-
moved from in front of theaters.
Strike in Ohio May
Develop Elsewhere
(Continued from Page 1)
used at the two houses, as a result of
a disagreement over the contract
which expired Sept. 5, and which the
musicians felt provided too low a
wage.
The strike is likely to spread to
the Southern, where union organists
are employed.
Rieffel Paramount Milwaukee Mgr.
Milwaukee— Orville R. Rieffel has
be'en made manager of the Para-
mount exchange by John Hammell,
divisional sales manager whose ter-
ritory embraces Chicago, Pittsburgh,
Cleveland, Indianapolis etc. Rieffel
was a salesman at the exchange in
.A.lbany.
Old Fulton, N. Y. House to Reopen
Fulton. N. Y. — J. P. Carri.gan &
Co. of Syracuse has leased the old
Happy Hour which has been closed
to pictures for many years, and plans
to open it at an early date after ex-
tensive improvements.
Exhibitors
Daily Reminder
When did
you
last clean
your
screen ?
Thursday, Oct. 27, 1927
^£
London Trade Seeks
To Alter Quota Bill
I
(Continued from Page 1)
the Cinematograph Exhibitors Ass'n
to obtain further concessions.
First National is concluding its
first British picture which is being
made at Nice. It is entitled "Con-
fetti" from a story by Douglas Fur-
ber. Jack Buchanan is in the lead.
I
Betty Balfour has signed a two
year contract with British Interna-
tional Pictures. She is now making
"A Little Bit of Fluff" with Sydney
Chaplin and follows in a picture to
be directed by .\lfred Hitchcock en-
titled "Champagne."
.\ new British picture soon to be
started is "The Joker," a detective
drama. VV. P. Films have secured
the rights. This same company is
shortly to make "White Cargo,"
which had an extended run in Lon-
don.
War pictures still continue to be
the vogue and any number of plans
are being embarked upon. They are
still very popular in England, but as
many of the films now being made
will not be seen until the latter part
of 1928 it looks as if the British pub-
lic will be having war films shown
to them for a long time to come.
Ideal is a promising recruit to
British production as the company
is making "His House in Order" and
an old melodrama, "Maria Marten."
Cudahy House Opens I
Cudahy, Wis. — Yesterday marked ]]
the opening of the $100,000 Majestic. '
The building of which Jak-^ J. Disch
is president and manager; Lucas Un-
ger, Sr., vice president, and Luke A.
Unger, Jr., secretary and treasurer.
Disch has also operated houses in
South Milwaukee and Kenosha. The
house has a capacity of 850 and is
equipped with a $10,000 Barton
organ.
THE
Thursday, October 27. 1927
-<S^
DAILY
WIRKD NKWS FROM HOLL^\VO()I)
Independents Cut Raw Stock Waste
GIBSON SIGNS 5 YEAR CONTRACT AS INDEPENDENT PRODUCER SHUMATE IS
MADE SUPERVISOR OF GOTHAM FILMS-PRODUCERS INSISTING ON DISCIPLINE
INDEPENDENT STUDIO
SETS 3 ERAME LIMIT
Hollywood — Indcpciuk-nt studios
are leaving few loopliolcs for waste.
At one of the studios on "poverty
row" thousands of dollars are being
saved annually in film by requiring
cameramen to limit themselves to
three frames for a scene number.
There are 16 frames to a foot. In
some studios, canurameii have been
known to use as much as three feet
of film to register a scene number.
In addition to the film, there is the
cost of printing and developing, and
scene number footage is printed and
developed.
DISCIPLINE IS BEING
MAINTAINED ON LOTS
Discipline is to be maintained on
Coast lots, it is emphasized in efforts
being made to check insubordination
and outbursts of temperament.
An instance of this is the case of
a featured actor, soon to be starred,
who aired his grievances before a
busy executive. The executive was
satisfied the actor was in the wrong
and lost no time in referring him to
the studio's legal department. Need-
less to say, the next day found the
player reporting for duty.
Hoot Gibson Producing on His Own;
Has Releasing Deal with Universal
Although Hoot Gibson still has
twt) pictures to make for Universal
under his old contract, these will be
produced imder the new arrange-
ment under terms of which (jibson
becomes an indeviendent producer
through the company.
The new agreement, which is for
five years, is dated Jan. 1, and un-
der its terms Gibson will be treated
at Universal City in the same man-
ner as any lessee of studio space,
with the privilege of making his pic-
tures elsewhere if he desires. Tiie
unit will function entirely indepen-
dent of Universal.
"My Country" to be "Bill"
Howard's Next for DeMille
"My Country" is to be William K.
Howard's next picture for De Mille
and his last under his present con-
tract with De Mille. As some of the
scenes call for New York harbor and
Ellis Island locale, he may come
East for filming part of the picture.
'Pioneer Scout" for Thomson
Fred Thomson's second picture
for Paramount will be "A Pioneer
Scout." The picture goes into pro-
duction Nov. 1 and is based on an
original by Frank M. Clifton.
Lowenthal Titling Imperial
I Al Lowenthal is titling his ninth
I comedy this season for Fox. It is
"A Silly Sailor," Imperial comedy.
U. A. Theater Opens Nov. 4
Nov. 24 is date set tor opening of
the United Artists theater, with "My
Best Girl" as the initial attraction.
Gade Original for Veidt
Svend Gade is writing an original
for Conrad \'eidt titled "Grease
Paint."
Lease in "Texas Rangers"
Rex Lease has been selected as
juvenile lead in Tim McCoy's ''The
Texas Rangers."
Uses Incandescents
Melville Brown is using in-
candescent lamps exclusively
for lighting "No. 13, Washing-
ton Square." This is the initial
tryout of this method of light-
ing at Universal studios.
Shumate Named Super-
visor of Gotham Prods.
Harold Shumate has been signed
by Sam Sax to sui)ervise all Gotham
productions. Shumate is the writer
of many originals. His first assign-
ment as supervisor is on "The Fruit
of Divorce.
Stone Writing "Sport Girl" Script
John Stone is writing script of
"The Sport Girl" featuring Madge
Bellamv for Fox.
Wyler Coming East
William Wyler leaves for New-
York this week to film opening
scenes of "Has Anybody Here Seen
Kelly?" with Tom Moore and Bessie
Love.
Steele Completes "Renegade"
Bob Steele has completed "The
Renegade" under direction of Wal-
lace Fox for FBO. In the cast are
Dorothy Kitchen, Lafe McKee, Bob
Fleming, Ethen Laidlaw and Nick
Thompson.
Tiffany Completes Two;
19 More on Schedule
With completion of "Night Life"
and "The Haunted Ship," Tiffany
has finished five of its current sched-
ule. Others are "Women's Wares",
"The Girl from Gay Paree" and
"Once and Forever". Nineteen more
are on schedule.
Tiffany Launching New
National Sales Drive
The Tiffany sales force has started
another sales drive known as the
Christmas Sales Contest. It was
primarily launched to give these ex-
I changes which did not enter the last
I contest a chance to come through.
i Denver won first place in the last
' competition.
Meehan Working on "Wallflowers"
Leo Meelian is working on "Wall-
flowers" at the FBO studios. Tiie
cast includes Hugh Trevor, Jean Ar-
thur. Mal)el Julienne Scott, Lola
Todd, Charles Stevenson and Crau-
ford Kent.
Sills in "Burning Daylight"
Milton Sills, who is completing
"The N'alley of the Giants," which
was made some years ago by the late
Wallace Reid. next will make Jack
London's "Burning Daylight."
Lee to Adapt TurnbuU Film
Robert M. Lee will adopt "The
Lion Trap" which Hector Turnbull
will produce for De Mille.
Haskins Fifth Director
to Sign with Columbia
Byron Haskins has signed to di-
rect several new season's pictures for
Columbia, raising to five the total
of directors under contract to the
company. The others are: George
B. Seitz, Edward H. Griffith. Walter
Lang and Albert Kelly.
A Little
from *'Lots*'
By RALPH WILK
Hollywood
GARY COOPER and Lane Chand-
ler are two Montana boys wlu>
are making good at the Paramount
studio. They have excellent roles in
"The Legion of the Condemned."
* * *
Many Hollywood extras do not
wait for calls from casting offices.
Satne have sidelines as salesmen and
can supply you with anything from
a Christmas card to an automobile.
* ♦ •
Just when we thought Jac-
queline Logan was happy that
she had finished working with
animals in "The Leopard
Lady," she informed us she
would miss her new pets.
* * *
Speaking of animals, Walter Lew-
is does not know whether to return
to New York or buy a license for his
dog, "Pollyanna." A local ordinance
allows a dog to remain here for 30
days without a license — and "Polly-
anna" has been here three weeks.
* * *
Our Passing Show: E. V.
Burling and big cigar passing
through the corridors of the
Ambassador; Wilson Miz-
ner, bon vii'ant and wit of
Broadway, Florida and points
east and west, dining at Hen-
ry's and assuring a friend
that their argument would
not affect "the price of
wheat."
* * *
Sid Grauman finds time to visit the
United Artists studio. He watched
D. W. Griffith shooting "Drums of
Love."
FOR THAT
PARTICULAR STORY!
SERVICE for AUTHORS
551 Fifth Avenue, New York
Hamilton Thompson
COAST REPRESENTATIV .
Ed. Sedgwick, Sr,
( Jo«ie Srdgwlck )
1930 Canyon Dri«e HO. 5725
Ilollrwood
You'll Always Find It First in The Film Daily
THEATER CHANGES EOR
MONTH OHEPTEMBER
Official Changes in Theater
Field Reported by
Film Boards
Film Boards of Trade through-
out the United States every
month gather data on changes
in the exhibition field, by ar-
rangement with THE FILM
DAILY.
New theaters, changes in own-
ership, re-openings and closings
are covered. Information cov-
ering September follows:
ALABAMA
Changes in Ownership
Townley — Lyric, sold to W. J. Boshell by
C. B. Hendon.
Closings
Tuscaloosa — Star.
ARKANSAS
New Theaters
Parkin— Grand ; Pine Bluff— The Pine Bluff.
Closings
Eldorado — Fairview (burned) ; Imboden — The
Imboden ; Leola — The Leola.
Changes in Ownership
Harrisburg — Princess (formerly Brown's),
sold to J. P. McClain by G. W. Daniels;
Jonesboro — Ark, sold to Capitol Theater
Co. by Preston Hatcher; Palace, sold to
Eastern Ark Amuse. Co. by Preston
Hatcher; Judsonia — Electric, sold to T. H.
Beals by V. H. Beals; Lepanto — Majestic,
sold to I. W. Jackson by Don F. Portis ;
Mt. View — -Gem, sold to Sherber Brown
by M. E. Hixon; Parkin — Princess, sold
to J. L. Whitton by J. P. McClain; Quit-
man— ^Star, sold to Miller & Davis ; Yell-
ville — ^Liberty, sold to Mr. Wilson by
J. W. Allen.
ARIZONA
New Theaters
Scottsdale — The Scottsdale.
CALIFORNIA
New Theaters
Big Creek — 'The Big Creek; San Francisco
— Parkside.
Changes in Ownership
Arvin — Reeves (formerly Palace), sold to R.
Reeves by C. H. Dodge; Beaumont — The
Beaumont, sold to C. A. Dixon by Mrs.
M. Marshall; Encinitas — The Encinitas,
sold to Le Roy Enoch by S. L. Weber ;
Los Angeles — Astor, sold to W. O. Boston
by G. A. Harrison ; Dayton, sold to S. E.
Boisclar by R. V. McGregor ; Pico, sold to
Shurberg & Horton by Chas. R. Kraus;
Union Square (formerly Arbor), sold to
R. R. Perkins by C. W. Mott ; Long
Beach — Carter, sold to E. F. Bartlett by
Noyes & Gibbs.
COLORADO
New Theaters
Denver — ^Hiawatha.
Openings
Hudson — The Hudson.
Changes in Ownership
Augilar — Colorado, sold to Kelloff & Kelloff
by G. R. Shepard; Denver — Bijou, sold to
S. Brody by A. Reul; Littleton — Palm,
sold to H. E. Beattie by M. W. Kessey ;
Segundo — Liberty, sold to E. L. Guye by
Ponzi & Porno.
Closings
Rye — The Rye; Seibert — iSeibert (burned);
Tabernash — Bird.
CONNECTICUT
Changes in Ownership
New Haven — Winchester, sold to Fishman
Bros, by H. Eskin ; New London — Em-
pire, sold to Kensington Amuse. Co. by F.
Frauer; Pequonock — Town Hall, sold to
Mr. Sailer by A. Daney ; South Manchester
— Rialto, sold to Jos. Belair by D. Wein-
stock ; Waterbury — Belmont (formerly
Star), sold to N. Luppi.
Thursday, October 27, ly27
^4
"The boys gave a
great hand to Doug
Fairbanks and the
rest of the officers
of the Academy of
M. P. Arts and
iSciences, reelecting
the entire slate.
That's a real com-
pliment, for the of-
ficers have brought
the Academy through
its first year and are
working hard. It's
been a (hectic year,
to be sure, but
hey're getting some-
where."
GEORGIA
Openings
Albany — ^The Albany.
Changes in Ownership
Canton — .Bonita, sold to P. J. Henn by Dr.
W. T. Hogan ; Conyers — American,
sold to Buster Miller by H. R. Gordon ;
Gainesville — ^Dixieland, sold to Will Porter
by Roy George ; Lyons — Lyonian, sold to
H. B. Collins by R. M. McCall; Macon—
Lindy, sold to Herbert Lewis by L. M.
Rossignol; Moultrie — Star, sold to W. J.
Henry by J. J. Sykes; Newnan — Liberty,
sold to W. C. Harper; Reynolds — Grand,
sold to Nick Economou by Geo. H. God-
ard.
Closings
Blackshear — Royal; Macon — Lindy.
IDAHO
Spirit Lake
Openings
-Cozy.
Changes in Ownership
Clifton — Opera House, sold to L. E. Mc-
Dermott by A. H. Lewis ; Roiberts — The
Roberts, sold to Fred Larson by Fred
Frederickson.
Cotterman Buys Eaton House
Eaton, O. — F. E. Cotterman has
purchased the Star from the Albright-
Neiser Amusement Enterprises. A
provision of the sale was that the
corporation will not build or operate
a theater here. William Overholser
will be the manager.
VA. CENSOR ENDORSES
PR0DUCERCO0PERA1I0N
Richmond — R. C, L. Moncure,
member of the State Division of
Movie Censors praises leading pro-
ducers who he said are cooperating
with the censors to uphold laws plac-
ing certain restrictions on picture
plays. He has found that only a few
small concerns fail to have necessary
stamps on their films before attempt-
ing to show them in this state. Three
persons comprise the censorship body
in this state, the other members be-
ing Evan R. Chesterman, former
dramatic critic who was recently ap-
pointed director of the division, Mrs.
Emma Speed Sampson, author.
And That's That
^By PHIL M. DALYi
WHO says there is no sentiment
in the business? When George
Allison, Atlanta branch manager,
died, William Fox sent his widow a
check for $5,000. And this was prior
to the introduction of the plan for
group insurance of company em-
ployes.
Starting it as a pastime to kill
time, Marie Prevost is developing
into a full-fledged stamp collector,
according to her p. a. The varied
fan mail she receives offers a wide
field for exercise of her hobby.
Birmingham First Run Adopts Stock
Birmingham, Ala. — The Empire,
which for over a year has been run-
ning first run picture, begins its new
policy of stock this week.
De Cain to Manage at Medford
Medford, Mass. — Lawrence De
Cain is to manage the new Riverside,
which will open about Dec. 15.
Photodome at Richmond, 111.
Richmond, III. — Robert Gibbs has
sold the Photodome to M. Grant.
Tippets Promoted
La Salle, 111. — Ralph Tippets has
been appointed manager of the Ma-
jestic replacing Ludwig Sussman.
Clyde Fisher in Meadville
Meadville, Pa. — J. Clvde Fisher,
formerly with the Columbia Amuse-
ment Co. of Erie, has become man-
ager of the Park.
Upstate Town Gets Sunday Shows
Bolivar, N. Y.— The Village Board
has passed an ordinance permitting
Sunday shows, and the Bolivar will
now run seven days a week.
Roweled spurs, "hoss accelerators,"
have been banned at the FBO stu-
dios, the result of inj'uries sustained
"at the feet" of one of the bucking
horses by Tom Tyler.
"Might as well live in a paimt
factory," is the plaint of George
Irving, who says his home is noth-
ing more than a place to apply and
remove make-up. Since Dorothy
and Katherine, his two daughters,
appear on the screen, all three have
been doing night location work.
Chicago has a new wrinkle to trap
criminals. It is planned to film
known and suspected criminals and
show them in theaters for possible
identification by patrons. New York
police do not believe the plan a feas-
ible one and will not adopt it.
Talents of film stars do not al-
ways run in a projection machine.
Carmel Myers, for example, has
disclosed that one reason for her j
present visit to New York is to 1
complete arrangements for the pub- i
lication of a number of original
songs.
Monty Banks is the first to come
forward with a public bid for ser-
vices of Ruth Elder on the screen.
He has asked her to co-star in his
next picture.
TNE CORILLA
TAemfSpmxt
oyFILMDOM
klllWl NEWS
ALL THE TIME
VOL. XLII No. 24
Friday, October 28, 1927
Price S Cents
Stern Duty
IF this industry were not fun-
damentally right, it would
never have reached its pres-
ent growth in such a short per-
iod of years. Recognizing this,
it is vitally important that noth-
ing occurs which will upset the
foundation upon which present
prosperity has been built.
Tendencies toward risque sex
situations, gags that carry with
them the unsavory odor of bad
taste and titles that smack of a
vintage which caused the finger
of doubt to be pointed at the in-
dustry some years ago must not
take hold.
Remembering the Trade
Super-sophisticates in production
are not to be encouraged to an un-
reasonable degree. Realists in their
"pure" form are not always conduc-
ive to the best as viewed from the
industry's angle. The thought of
giving public life as it is, or of strik-
ing the shackles from art by making
no concessions to the moron, the
blockhead or the dumbbell is not
necessarily the course which produc-
ers or directors must pursue in order
to achieve their artistic best.
"Can we get away with it" should
never become a popular slogan in
production circles. Never should a
director who ranks with the best
have attempted to include several
shots in a current release which
would have raised a storm of pro-
test throughout the length and
breadth of the land. Likewise no
legitimate reason should ever exist
for another director, equally cap-
able, to take one of the best drawing
cards in pictures, place him in a
house of doubtful reputation and
build a doubtful sequence around the
incident.
Obligation
Further, what excuse can there be
for subjecting this industry, re-
spected, progressive and prosperous
as it is, to the bogey of censorship
when, as a national problem, such
danger does not exist. If the factors
in production cannot see beyond Hol-
lywood, the business executives in
New York should. There must be
no quarter for those inside the fold
who are not broad enough to under-
stand that a nation's entertainment
cannot and shall not be dragged
through cloudy waters.
KANN
3 POLI THEATERS ARE
NOT INCim IN DEAL
Negotiations Now Under
Way to Dispose of
These Holdings
New Haven, Conn. — Three the-
aters arc retained by S. Z. PoH in the
deal for 20 houses of the circuit closed
ijy a syndicate headed by Max Shool-
man of Boston. These are the Poli
theaters at Washington, D. C,
VVilkes-Barre and Scranton, Pa.
Negotiations now are under way for
their sale to other parties not con-
nected with Shoolman.
Poli is to retain control of his New
(Continued on Page 8)
MOSSADDINGTOCHAIN;
22 IN N. Y. BY 1928
The Moss circuit, affiliated with
Keith-Albee, will open two theaters
in a few weeks and has four more
planned which will bring this chain
of Greater New York houses up to
Z2 by Labor Day, 1928.
The Madison at Myrtle and Wyc-
koff Aves., in the Ridgewood section
(.Continued on Page 7)
Loew's Enters K. C. as
Midland Opens Tonight
Kansas City — Injecting Loew's in-
to the local situation as the dominant
first run factor, Loew's new Midland
opens tonight. Simultaneously with
the opening, Loew's takes over op-
erating management of the Newman
and Royal from Publix. Orpheum
(Continued on Page 7)
"Bob" Gary to Direct
Ohio Schine Theaters
Kansas City— R. C. ("Bob") Gary,
of Universal's exploitation depart-
ment in this territory, has been
named managing director of the
Schine Enterprise's group of theaters
in Ohio. He leaves here tomorrow
(Continued on Page 7)
Orpheum, Denver, Adds
Pictures to Vaudeville
Denver — .\nother Orpheum house,
long a stronghold of big time vaude-
ville, has changed its policy and \yill
shortly add pictures to the vaudeville
bill. The switch is a result of the
Keith-Albec-Orpheum affiliation with
Pathe and P. D. C.
English Trade Splits Again
Over Scope of Quota Bill
Probing Reprints
Boston — Film reprints are
under investigation by Federal
authorities here. Counsel from
Hays office have been present
at the investigations and many
Boston exchange officials have
been heard. It is understood
some of these reprints have ap-
peared in foreign countries.
RELIEffELT OVER TWIN
CITY STRIKE ENDING
Minneapolis — Theater patrons of
the Twin Cities breathed sighs of re-
lief when announcement was made of
the settlement of the general strike
and the feeling of security is to be
enhanced today with return of many
union employes, with the balance to
resume their duties at the theaters
next Sunday.
Ending a period of fear, engendered
(Continued on Page 7)
CENSOR BOARD ASKED
AS STRIKE AETERMATH
Minneapolis — Censorship of all
forms of entertainment looms here
as an aftermath of the theater strike,
just brought to a close. A hearing
on a proposed censor ordinance, pro-
viding for review of all shows by a
committee of five aldermen, is to be
held today, with W. A. Stefifes, pres-
ident of the Northwest exhibitor
(Continued on Page 7)
Memphis Places Ban on
Fight Films; Held Illegal
Memphis — Exhibition of the Tun-
ney-Dempsey fight film in Memphis
has been refused by the Board of M.
P. Censors on the ground that per-
mission would constitute an affront
to the law. The censors see a "men-
ace to American institutions" in al-
lowing pictures to be exhibited since
their entry into Tennessee is held
unlawful, in the light of the existing
Federal statute.
Exhibitors Worry Over
Higher Rentals — At Odds
with U. K. Renters
By ERNEST W FREDMAN
Editor "The Daily Film Renter"
London (By Cable) — Controversy
over the Films Bill, as the proposed
quota measure is called, has broken
out afresh. The trade is again in
disagreement over the extent to
which the contemplated regulations
should reach. As a result, a delicate
situation exists insofar as the British
trade is concerned.
Parliament, it is generally antici-
pated, will pass a quota law in some
form when it meets which will be
(Continued on Page 8)
20H01LYWOOD HOUSES
TOTAL 25,000 SEATS
Hollywood — With the completion
of a new first-runs now under con-
struction, Hollywood will have 20
theaters. Of this number, 16 will
show pictures, and four are legiti-
mate. Three of the 16 picture houses
are first-runs.
Total seatijip capacity is placed at
22,500 by the Hollywood branch of
the Los Angeles Realty Board. The
new house, being built by the War-
ners, will bring the total up to 25,000.
Momand Circuit Taking on
More Oklahoma Theaters
Ogklahoma City— The A. B. Mo-
mand Enterprises continue their ex-
pansion program. The latest step ^>-.
is the acquisition of the Majestic,
Rialto and ' erty at Alva. Other
moves in the Oklahoma theater field
are planned.
Caddo Prod. Joins Hays
Group as 28th Member
Caddo Prod, was elected to mem-
bership in the Hays organization at
a board of directors' meeting yester-
day increasing the membership to 28.
Saenger Director Dies
Shreveport, La. — Howard L. Swain,
51 years old, a director of Saenger
Theaters, is dead here. He is sur-
vived by his widow and one daugh-
ter. Swain was supervising manager
of the Saenger theaters and the Saen-
ger-Ehrlich enterprises.
DAILV
Friday, October 28, 1927
Vtl.XLIINo.24 Friday. 0cteber28, 1927 PrictSOnts
JOHN W. AllCOATE
Publishti
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York. N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday,
New York. Hollywood, California— Harvey
E. Gausman, Ambassador Hotel: 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest W. Fredraan, The Film Renter, 58,
Great Marlborough St., London, W. I. Ber-
lin— Lichtbildbuehne, Friedrichstrasse, 225.
Financial
Eastman dropped the two points it had
gained the day before. Pathe also dropped
over a point. Loew's and Paramount com-
mon enjoyed a substantial turn-over.
Sales
2'00
Hitfh
Low
Close
Am. Seat. Vitc...
39?/8
39^8
39^8
♦Am. Seat. Pfd. . .
48
♦Balaban & Katz..
....
....
6U%
♦Bal. & Katz Vtc.
....
7m
Eastman Kodak..
160/2
159
159
*tFilm Inspection
D
♦First Nafl Pfd..
....
100 j4
Fox Film "A"....
72 '/a
72/4
72/4
tFox Theaters "A'
19'4
18'/8
19
*tlntern'l Project
10
Loew's, Inc
59
575^
58.M
ttLoew's, 6s 41ww
10534
105 '/a
105/2
tt Loew's, 6s41x-war
99%
99 M
99^4
M-G-M Pfd
25i/«
25
25
*M. P. Cap. Corp.
7/
* Pathe Exchange
4/2
tPathe Exch. "A"
27/4
26
26
ttPathe Exch. 7s3/
91s/«
91->^
91 -/s
Paramount F-P. . .
10916
1085/8
109
♦Paramount Pfd . . .
UOS/i
ttPar.Bway.S^^sSl
wVh
wV'A
101 H
**Roxy "A"
35
33
♦*Roxy Units
38
36
....
♦♦Roxy Common . .
9 '/a
8>/i
....
Skouras Bros
40
38
Stan. Co. of Am..
59
58'/3
im
tTrans-Lux Screen 3J4
3H
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♦tUniv. Pict. Pfd.
99
99
■)9
♦tWarner Bros. . .
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Warner Bros. "A".
24 K^
24/2
24/2
1,000
500
2,100
5,566
11
5
200
1,100
1
5,600
"is
1,500
10
300
•Last Prices Quoted •*Bid and Asked (Over
the Counter)
tCurb Market TtBond Market
NOTE: Balaban & Kat« is listed on the
Chicago Board; Skouras on the St. Louis
Stock Exchange and Stanley in Philadelphia.
$175,000 Theater for Oklahoma City
Oklahoma City — L. M. Karchmer
and A. H. Emenhauser, heads of the
Victoria Theater Co., are spending
$175,000 for a new theater to be buiU
on the corner of 18th St. and Classen
Blvd.
IllujtratiQg for Magazine^ J^Title^,
Animated Leacierj &Trai!er5. ►
Technical, lndu5triaU Educational
Animation. F-A^A'DAHMEl'
'y-i.l ^^ EXPERT PMOTOORAPHV
/ 1 ICieS fr 145 vx^EST 45 ST. N.Y.CITY
, ^ -^ TEL. BHYANT 6706
Exhibitors
Daily Heminder
Get to know the
congressman and
city officials
personally.
Friday, Oct. 28, 1927
Shamokin Amuse. Firm
Pays Its 55th Dividend
Shamokin, Pa. — Consistent record
of earuings has been maintained by
the V. J. Chamberlin Amusement Co.,
which has just paid its fifty-fifth divi-
dend. Annual interest of seven per
cent has been maintained throughout
the period of payments.
Klein Changes Titles
Owing to similarity of two of 12
pictures to be known as 1928 Su-
perior Prod., Edward L. Klein Corp.
has changed titles of "Molly of the
Movies" to "The Girl from Holly-
wood" and "Across the Atlantic" to
"The Atlantic Express." The first is
slated to be ready in mid-January
and the entire series by August.
L. M. Campbell Sells Cameo
West Tulsa, Okla. — L. M. Camp-
bell has sold the Cameo to Allen
Karf.
$200,000 Lewistown House Opens
Lewistown, Pa. — Harold J. Cohn
has opened his Embassy which cost
$200,000.
Davis Returns to Cooperative
San Francisco — W. L. Davis, for-
mer manager of Vallejo and later
with Cooperative Exchange as trav-
eling salesman has returned to Floyd
St. John at the Cooperative Ex-
change as city salesman.
Theater for Sid Goldtree
San Francisco — Sid Goldtree has
taken over the Italian theaters, 631
Green St., and will rename it the
Green St. Little theater.
Buys Frisco House
San Francisco — J. B. Johnson has
purchased the Lux, from W. Pillig.
New Rose Opens at Thomasville Ga.
Tliomasville, Va. — • Interstate
.Amusement Co.'s Rose has opened
here. The house seats 1,500.
M.P. Club Meet Draws
Banner Representation
Attended by thirty-three represen-
tative members in executive walks of
the industry, the Motion Picture Club
meeting last night at the Astor was
marked by intense enthusiasm and
progress in the appointment of com-
mittees to carry the work of the or-
ganization ahead.
The chief discussion of the eve-
ning broached the pitfalls to be
avoided in the construction of the
ultimate clubhouse. A finance com-
mittee was appointed to report on
dues and every other form of financ-
ing relative to the building of the
club. This committee comprises:
Dr. A. H. Giannini, Chairman; Harry
Buckley, William Brandt, J. V.
Richey and George Blair.
A nominating committee to bring
in a report of a ticket to be voted on
for permanent officers and a board
of directors at a meeting to be held
Nov. 10, resulted as follows: Jack
Alicoate, Chairman; Elmer Pearson,
Walter Moore, Lou Blumenthal and
Paul Gulick. This cominittee will
also investigate further or more in-
formation on club sites as submitted.
A committee to still further investi-
gate these sites, resulted in the ap-
pointment of Dave Chatkin, Lee
Ochs, Paul Burger and Wm. Seligs-
berg. An evidence of the club's
progress is indicated in that fifty-one
new members were obtained in one
week.
Radio-Mat Slides Ready
for Red Cross Roll Call
Radio-Mat Slide Co. has prepared
a set of Red Cross slides which the-
ater owners are urged to show to
aid the Eleventh Annual Call of the
Red Cross from Nov. 11 to 24. R.
F. (Pete) Woodhull, president of
the M.P.T.O.A., has broadcast a bul-
letin asking all exhibitors to cooper-
ate in the Roll Call campaign.
Grand Jury to Sift Film Case
Shreveport, La. — Case of Jack
Johnson, of Chicago, charged with
conspiracy to violate the Federal law
relative to the transportation of fight
films will come before the Federal
Grand jury for investigation. John-
son's arrest followed the report that
films of the Dempsey-Tunney fight
being exhibited in northern Louis-
iana were obtained from him. He is
out on bail of $1,000.
Gottesman & Stern Seek Several
Newark, N. J. — Gottesman & Stern
are ^negotiating for the purchase of
seve'ral theaters.
New House for Towson, Md.
Townson, Md. — Porter S. Sewill is
building a theater here.
EXPORT EXECUTIVE (30)
Seven years with large National Pro-
ducer desires new connection.
Thorough knowledge foreign market,
all phases home office administration.
A-1 references.
Apply Box M-375
c/o Film Daily, 1650 B'way, N. Y. C.
Equipment Notes
Wurlitzer Installs Organ
Bath, N. Y.— The Buffalo branch
of the Wurlitzer Co. has installed a
large and modern type of instrument
at the Babcock here.
Kilgen Scores 8 for Month
Geo. Kilgen and Son, pipe organ
builders at St. Louis, made installa-
tions at eight theaters during the last
month. These were: Colonial, St.
Joseph, Mo., Hope, Providence, R. I.,
Ritz, Ardmore, Okla., Alladin, Kan-
sas City, Mo., all two manual or-
gans.
Brantford, Ont., House Reopens
Brantford, Ont. — After months of
darkness, the Brant has been reopen-
ed by Ernie Moule under auspices
of Famous Players Canadian Corp.,
which also controls the Temple here.
The Brant has been reconstructed
and is redecorated and refitted
throughout with new stage settings.
There are many new fire escapes and
exits, new fireproof projection booth
and new electrical equipment and
lighting effects. The policy of the
Brant will be double-feature bills.
Two New Theaters for Enid, Okla.
Enid, Okla. — Jake Jones is com-
pleting plans for the erection of a
new theater here.
The Griffith Amusement Co. al-
ready has begun work on a 1,250 seat
house to be called the Bison. The
theater will cost $100,000 and be
completed by Jan. 1.
Studio For Rent
Large or small stage, very well
equiped with light, scenery and props.
Reasonable Rent.
Vitagraph Studios
1400 Locust Ave., Brooklyn
Tel. Locust 8600
Call I
WAFILMS, Inc. j
Walter A. Putter, Pres. !
for i
Stock Scenes |
Holljrwood I
c/o Leon Schlesingerx
1123 No. Bronson Ave.!
j Library
' New York
j 130 W. 46th St.
! Bryant 1881
EDITOR CUTTER
DIRECTOR
Elmer J. McGovem
no W. 48th St Bry. 9400
New York
STOCK PROGRAMS
PROGRAM COVERS
For
Moving Picture Houses
Joseph Hoover &. Sons Company
Market and 49lh Sts., Philadelphiit. Pa.
^ The screened first comedy team (in time and quality) has re-enlisted! TheyVe quit fighting
foney fires and they're again fighting (?) for Uncle Sam. Daffy doughboys in ^^ Behind the Front",
goofy gobs in "We're in the Navy Now," they're loony Lindberghs in "Now We're in the Air." —
And how! C| You expect us to say "best Beery-Hatton yet". Well, we don't have to. See the pic-
ture; then you'll say it for us! The human being isn't born yet who can watch without splitting
his medulla oblongata with laughter these boys taking the air in bronco-busting balloons, bilious
biplanes and parachutes that even aces can't open. ^ Luscious Louise Brooks twice the eyeful
she usually is because she plays twin sisters. Frank Strayer produc-
tion. Get all set for another Paramount record-menacer, gentlemen.
And how thick and fast these Big Ones have been coming from
Paramount this fall!
I
Beau
Geste"
Under.
WORLD
Way of
All
Flesh"
Chang"
THE
iS&mi
DAILV
Friday, October 28, 192'/
Wilmington, Del. — Night of Follies, Inc.,
Theater Operators.
Springfield, 111. — Greenleaf Theater Co.,
817 Chicago Ave.. Evanston. Capital, $16,-
000. To own, manage and operate theaters.
Incorporators: Paul Demos, H. Edsall Olson,
Nick Karafotias.
Wilmington, Del. — Norfolk Holding Corp.
Theaters and amusement places. Capital,
1000 shares of stock at no par value.
Wilmington, Del.— Capital Theater Corp.
Capital, 30,000 shares of stock at no par
value. Incorporators: T. L. Croteau, T. I.
Fray, E. B. Stauffer. Filed by Corporation
Trust Co. of America.
Augusta, Me. — Portland Theater Co., gen-
eral theater business. Capital stock, $10,000,
all common. Directors: Katherine Maclsaacs,
Pres., E. M. Loew. Treas., Herbert J. Welch.
Richmond, Va. — Enterprise Theater Corp.,
Roanoke. Capital stock, $75,000 to $450,-
000. Sol Rosenberg, Pres.
Talahassee, Fla. — Standard Amusement,
Inc., Tampa. Deal in all kinds of amuse-
ment enterprises. Capital, 40 shares of no
par value.
PREPARING BILL fOR
MISSISSIPPI CENSORS
Jackson, Miss.— Three of the ablest
lawyers in the state have been en-
gaged by the Mississippi Federation
of Women's Clubs to frame the mo-
tion picture bill to be urged for pas-
sage by the January sessoin of the
legislature.
For more than a year federation
leaders have been at work securing
evidence to be presented to the legis-
lature showing the need of a statute
of this character. It is stated they
have collected an exhibit of "stills"
taken from advertising matter of the-
aters from which they expect to prove
their contention that lewd and irn-
moral pictures are being shown in
the theaters of Mississippi.
Two years ago the women endeav-
ored to secure the passage of a cen-
sorship bill but failed. Various
Klans throughout the state are ex-
pected to assist in the campaign.
Boston, Mass. — Moody Theater, Inc., Bos-
ton. Capital, $50,000. Incorporators: Wil-
bur M. Snyder, Julius I. Berns, Edith Foster.
Wilmington, Del. — Theater Equipment and
Acceptance Corp. General brokerage and com-
missioners. Capital, 10,000 shares of no
par value.
Kallet Bros. Add Another
Utica, N. Y.— -Kallet Bros, has pur-
chased the James from Sam Slotnick.
H. M. Messiter Resigns
Baltimore, Md. — H. M. Messiter
has resigned from Whitehurst The-
atrical interests as manager.
PATHE NEWS
— the leader for sixteen years
in Idaho Falls, Idaho
Idaho Falls, Idaho, October 24, 1927.
Ray Hall, Editor,
Pathe News, N. Y.
Have played PATHE NEWS since its first inception
sixteen years ago, during which time have never been
without, but have tried other News during the same period
and found that there is only one news reel which they all
copy and that is the PATHE. Have had plenty of opportu-
nities of buying news reels out of the can for less money,
but the name PATHE in front of the theatre means a lot.
Keep up the good work.
Al Hager,
Rex Theatre
"So the Twin City
strike is settled. Great
for exhibitors, great for
strikers, great for the
public. Everybody's
happy once a^ain and
now normal business can
continue withoiut inter-
ruption. Peace at any
price, is our idea."
Two Theaters for Danville, 111.
Danville, 111.— Plans for two thea-
ters are completed. One will be the
Capitol, owned by Mrs. Anderson
and the other, which as yet is un-
named, will be built by M. Latino.
It is understood that the latter will
be a Great States house.
Galesburg, 111., Policy Change
Galesburg, 111. — Discontinuing its
seven day policy, the Plaza now is
operated only Saturdays and Sun-
days.
400 Seat House for Provo, Utah
Provo, Utah. — J. W. Nixton will
build a 400 seat house here. It will
be called the Bonita.
Another Theater for Wesco
San Diego, Cal.— Seating 850, the
Fairmount opened recently here. The
theater is owned by West Coast.
$45,000 Theater Started
Encinitas, Cal. — Construction work
has started on the new theater which
will be known as "La Paloma."
Wm. Quann at San Diego
San Diego, Cal. — William R.
Quann, for 12 years connected with
theaters, has been appointed manager
of the Balboa succeeding Norman
Rieman.
Newport House Changes Name
Newport News, Va. — Chauncey
Hyland has changed the name of the
Lincoln to the Capitol.
$60,000 House for Chestertown, Md.
Chestertown, Md. — L. B. Russell,
owner of the Lyceum, will spend
$60000 for a new house here. It will
seat 600.
Rialto Opens at Danville, Va.
Danville, Va.— The Rialto opened
here recently, seating 950.
Sun Firm Plans $500,000 House
Roanoke, Va. — Sun Investment Co.
will spend $500,000 on a new theater.
THEAILR CHANGfS TOR
MONTH OfJEPTEMBER
Official Changes in Theater
Field Reported by
Film Boards
Film Boards of Trade through-
out the United States every
month gather data on changes
in the exhibition field, by ar-
rangement with THE FILM
DAILY.
New theaters, changes in own-
ership, re-openings and closings
are covered. Information cov-
ering September follows:
FLORIDA
Changes in Ownership
Florence Villa — Elite, sold to John Maddox;
Fort Pierce — Rex, sold to Dunn & Bras-
well by Radcliff & Lytton; Haines City-
Florida, sold to C. C. Jordan by Harold
E. Moore ; New Smyrna — Palace, sold to
Florida Theater Enterprises; Plant City —
Lincoln Park, sold to Mr. Sadler by Geo.
Romeo ; Ybor City — 'Campbell, sold to
Frank H. Bums.
Closings
Evergreen — The Evergreen; Ft. Myers — Lib-
erty ; Tampa — Garden.
ILLINOIS
New Theaters
Hillsboro — Grand; Villa Park — Park; West-
point — Odd Fellows Hall; Wood River —
The Wood River.
Re-Openings
McCIure — The McClure; iSt. Elmo— Gayety.
Changes in Ownership
Athens — Opera IJouse, sold to John B. Basso
by L. E. Schafer ; Auburn — American, sold
to Jos. Frankie by John Cunningham;
Avon — ■ Avonia, sold to Percy Gladden;
Berwyn — ^The Berwyn, sold to James Col-
lins; Chicago- — Jefferson, sold to C. W.
Spanuth by Ahmed Baker Tawab ; Dazell
— The Dazell, sold to J. J. Marchesi by
Frank Valle; Eureka — Kozy, sold to W.
A. Renager by Mrs. G. Norton ; Grand
Towmer — Star, sold to Floyd H. Williams
by A. Friedline; Huntley — ^Tivoli, sold to
D. Geddis by Mr. Hansen; La Salle —
Family, sold to J. J. Marchesi by H. C.
Jamagin ; Manito — Opera House, sold to
Manito Comm. Opera House Corp. by M.
L. Roberts; Mark — The Mark, sold to
Basil Ferrari by Louis Pedrucci ; Martins-
ville— American, sold to C. Pittman by
J. R. Houpt ; Middletowh — Gayety, sold
to James Stollard by L. E. Schaefer; Pe-
oria— Gem, sold to A. W. Szold by O.
H. Murdock ; Rankin— lOpera House, sold
to Lester Prichard by J. F. Benefiel; St.
Elmo — ^Gayety, sold to Miss R. Jones by
Emery Shepherd; Tallula — Kinema, sold
to Joe Beck by L. E. Schaefer; Toluca —
Coliseum, sold to Basil Ferrari by John
Tozzi ; Tonica — ^Opera House, sold to Basil {,
Ferrari by Louis Pedrucci ; Yates City —
Paramount, sold to Chas. R. Harter by
Frank Taylor.
Closings
Areola — ^Empress; Auburn — Bijou; Calmp
Point — Opera House; Freemar^pur — Lib-
erty; Hutsonville-^Star ; Irving — Opera
House; Mansfield — Lyric; Royalton —
Royal; Versailles — Rex; Xenia — Palace.
INDIANA
Changes in Ownership
Chesterton — ^Palace, sold to H. L. Cooper
by Sam Routes ; E. Hammond — Columbia ;
Gary — Plaza, sold to Bikos Bros, by C. C.
Randolph ; Hobart — 'Gem, sold to Sam
Routes by H. T. Coons; Indianapolis —
Isis and Lyric, sold to Ed G. Sourbier by
Central Amuse. Co. ; Kewanna — Princess,
sold to Willard C. Myers by Helm &
Henderson ; Leavenworth — ^Wyandotte, sold
to J. J. Conrad by J. S. Grimes; St. Ber-
nice — Orpheum. !>oM to Mayme Runyan &
Murl Runvan by Frank R. Miller & Col.
Sawyer; Shirley — The Shirley, sold to G.
C. Hopkins by Yclton & Skidmcre.
(?C
Eye 'Fillmg ! Nerve - Th rilling !
VERY CONFIDENTIAL
vv
1(7
th
MADGE BELLA M Y
xlCrC S the first Bellamy Picture of the season
a dashing, beauty-parading, laugh -bringing, ex-
citing successor to ''Sandy" and "Ankles Pre-
ferred!" Your patrons will thrill to this
story of a lovely little liar and what she
did when her bluff was called. Besides
Madge Bellamy, there are Patrick
Michael Cunning, Mary Duncan
(who made a hit in "The
Shanghai Gesture,") and
Marjorie Beebe.
It is another of those Madge
Bellamy sure-fire box office
babies !
William Fox presents
"VERY
CONFIDENTIAL
with
MADGE BELLAMY
JAMES TINLING Production
Of Immense Importance to You
Your feature may be a hit but if your Shorts are
weak the drawing- power of your program is
crippled. Protect every program by a
FOX NEWS
MIGHTIEST OF ALL!
contract. Then you can feel your house has a
pulling-power that is patronage-building, even if
you sometimes slip up on the "main event." FOX
COMEDIES help some, too!
WHO PLAYS WITH FOX PROFITS WITH FOX!
THE
riday. October 28. 1927
J^^
DAILV
VI OSS Adding to Chain;
22 in N. Y. by 1928
(Continued from Page I)
of Brooklyn and the Chester, at
ircniont. West Farms and Boston
Koad open next month and within a
tortnight of each other. Adjacent
to the FJatbush at Flatbush and
Church Aves., Brooklyn which is also
1 a Moss theater, the circuit is now
building the Kcnmore which is slated
to open early in the new year. At
50th St. and 5th Ave., Brooklyn, a
house tentatively named the Bristol
will be built. Steam shovels are now
excavating to make way for the foun-
lation. .'\t Bridge Plaza in the Wil-
liamsburg section of Brooklyn, a
house to be known as the Plaza will
be built, Demolition of present struc-
ture has already been started. The
Marlboro, 207th St. and Broadway,
is nearing completion and will open
sometime in January.
All of the houses will show pic-
tures and vaudeville. The Bristol and
the Plaza will be ready by Labor
Day, 1928.
Censor Board Asked
as Strike Aftermath
(CanMn«f</ from Page 1)
unit, marshalling forces to head off
the proposed legislation.
Proposal for a censoring committee
is the outgrowth of controversy over
a burlesque show at the Gayety. The
license committee closed the house
because of an alleged indecent show,
but the house reopened under an in-
junction. It was contended that strik-
ing stagehands had used influence
to close the house, as spite vvork.
Under terms of the proposed or-
dinance, the first offense would re-
sult in cutting of objectionable parts
of any show by the committee, and
second offense would result in re-
vocation of the theater's license.
Bob Gary to Direct
Ohio Schine Theaters
(.Continued from Page 1)
for Lima, O., where he and Janies
Carrier, general manager of Schine
enterprises, will supervise preparation
of the new 2,500-seat theater there,
scheduled for opening Nov. 17. Gary
has done exploitation work for the
past 11 years, having served as one
of the original exploiteers with Para-
mount, previously having been with
Goldwyn.
"Sunrise" Awarded Blue Ribbon
The Artists Guild of New York
has awarded the annual blue ribbon
for the finest picture of the season to
"Sunrise".
Dannenberg Promoted
Birmingham, Ala. — Barney Bala-
aan and J. J. Fitzgibbons, of Publix
have been here noting progress made
in constructing the new Albabama.
They announced Sydney Dannenberg,
Publix manager here, will manage the
new house.
DAILY TIPS WHICH MEAM DOLtAQS POQ SUOWMEN
"Ben Hur"
(M-G-M)
Card was printed with the optical
illusion taken from the exploitation
section of the press-book and 22,000
of these were u.sed on the rural free
delivery routes, covering a mailing
list of 17 routes. An arrangement
was made with the superintendent of
schools to announce from the seventh
year grade up to the senior high
school students, a special student
matinee on Wednesday of the en-
gagement after the regular matinee
performance, at which all students
would be admitted for 25 cents. —
Forest Templin, Morrison, Alliance,
Ohio.
"Silk Stockings"
(Universal)
Had shoe store next door display
a $20 pair of silver evening slippers
to go to the girl whom they fitted.
The slippers were on display a week
before and during the engagement.
Also tied up with local Van Raalte
distributors for lobby of a beaver
board girl wearing Van Raalte silk
stockings. — Henry Dykeman, Keith's
lOSth, Cleveland.
"Shanghai Bound"
(Paramount)
Ballyhoo was in the form of a jin-
rikisha with each side of the vehicle
lettered, "Richard Dix in Shanghai
Bound — Hippodrome Now." The
man dressed in Chinese attire did the
pulling and a girl wlio looked Chin-
ese in her oriental costume did /he
riding. Letters si>elling, "Richard Dix
— Shanghai Bound" were made out of
pieces of bamboo and fastened to
strip of beaverboard stretching across
the entrance just underneath the mar-
quee. Cut-outs of Chinese lanterns
with stills pasted on them also added
atmosphere. — J. P. Harrison, Hippo-
drome, Waco, Tex.
"TUlie the Toiler"
(M-G-M)
Special "breakfast matinee" was ar-
ranged for 500 stenographers and put
on at six-thirty Monday morning, the
opening day of "Tillie the Toiler."
Not only were the girls guests of
the theater but immediately after-
wards they were treated to a break-
fast, following which they were tak-
en for a drive around the down town
district in buses. — Thomas James,
I Grand, Atlanta.
Relief I^clt Over Twin
City Strike Hnding
{Continued from Pag* 1)
by bombing of theaters, throwing of
stench mixtures in theaters and on
patrons, and assault on a non-union
operator, the compromise was a wel-
come one and business is expected to
show a decided spurt as a result.
Peculiarly, operation of the theaters
over the six weeks' period with non-
union employes, did not materially
cut grosses at the various houses.
The fact is the more surprising, when
it is realized that the Twin Cities are
strongly unionized, and hot beds of
labor radicalism. This is due to the
campaign conducted by theater own-
ers in carrying their case to the pub-
lic. The theatermen had been pre-
pared for a finish fight, and it was
not until arrival of William Canavan,
head of the international union of
stagehands and operators, that any
compromise appeared possible.
The unions, it is said, were pre-
pared to extend the strike to every
theater of tiie Orpheum and Pantages
circuit, a fact declared to have
weighed heavily in the compromise,
although the balance of Twin City
showmen were ready to "go to the
mat" running open shop unless they
secured a contract which would give
them as "Greater Amusements" here
put it, "the undeniable right to run
their own business."
Loew's Enters K. C. as
Midland Opens Tonight
(Continued from Page 1)
has been preparing its Orpheum and
Mainstreet to meet the new competi-
tion.
E. A. Schiller and L. K. Sidney of
the home office will be present for
the opening ceremonies as will Aileen
Pringle and Ramon Novarro, M-G-
M stars. M. B. Shanberg is manag-
ing director.
Feltmans Get Albany House
Albany, N. Y. — Jacob and Alex-
ander Feltman, proprietors of the
Lincoln and Rialto, Schenectady,
have added the Hudson, to their
chain. The Hudson has been oper-
ated as one of the Berinstein houses.
No Action on Film Play Ban
Ban on filming of plays set by the
Hays organization was under discus-
sion at yesterday's meeting of the
Dramatists Guild, but no action was
taken. The organization intends to
further study the situation before any
steps are undertaken.
Abandons Pictures
Birmingham, Ala. — The Empire
has given up pictures in favor of
stock. Jack Linx's Recording Or-
chestra is playing jazz between acts.
The Jackson stock company is on
the boards.
Buena Vista, Va., House Opens
Buena Vista, Va. — L. M. Lvdns
has opened the Rockbridge, seating
600.
The
Bennett Film Laboratory
is still, and will continue
Independent, regardless of
repeated reports to the
contrary. The company
feels there is room in
Hollywood for them and
selling out would be a
violation of the Trust
placed in them by their
Customers.
H. T. JAMES,
President
Hollywood, Calif.
October 24, 1927.
YEAR BOOK TOPICS
1. HISTORY
2. CONTENTS
3. RESEARCH
4. READERS
5. STATISTICS
6. PRODUCTION
7. DISTRIBUTION
8
9.
10,
11.
12.
13.
14.
15,
16,
OUT
IN
JANUARY
No. 7
PUBLISHED
BY
FILM DAILY
No. 7
DISTRIBUTION
A COMPLETE presentation of every phase of distri-
bution is to be found in the 1928 FILM YEAR
BOOK. It embraces the personnel of officers and
executives of every important company. The exchanges
in the United States and Canada are given. Here you
will find a complete personnel of the studios. Practically
every producing unit in the business is listed. The various
sales districts of the different organizations are tabulated.
Film deliveries in the different territories give the key to
physical distribution.
Getting down to the actual product, a section is de-
voted to feature releases for the current year, with direc-
tor, star, release date and footage of each noted. Not for-
getting the foreign field, a complete listing of the distribu-
tors in every country will be found.
Here is a mass of concrete information, presented with
clarity and covering distribution in all its manifold
branches.
English Trade Splits
Again Over Quota Bill
(Continued from Page 1)
sometime in late November or De-
cember. The difference of opinion
which has again developed may have
an important bearing on the disposi-
tion of the bill.
The British company members of
the Kinematograph Renters' Society
are pressing for inclusion of the
word "controlled" in Clause 26. The
Cinematograph Exhibitors' Ass'n op-
poses on the ground that if American
or other foreign companies are un-
able to make pictures here they will
have to pay inflated prices if they
acquire them. Exhibitors, the C. E.
A. contends, will therefore have to
pay correspondingly higher prices.
The K. R. S. plans further meet-
ings.
3 Poli Theaters Not
Included in Deal
(Continued from Page 1)
England theater until Jan. 1, when
they will be turned over to the new
owners. There are various reports
as to what firm Shoolman represents,
with Loew's mentioned prominently
as the probable purchaser. This,
however, has been denied by E. A.
Schiller in New York.
Poll's Washington house now is
under lease to a legitimate operator,
but the other two houses are oper-
ated by Poli.
Meanwhile, there is considerable
interest here in announcement of
Keith-Albee that invasion of Poli
towns is planned.
K.-A. Invasion Plan Stirs
Interest at Worcester
Worcester, Mass. — Theater man-
agers here are interested in the re-
port that the Keith-Albee interests
will invade the city when the Poli
disposes of his properties. Keith-Al-
bee has let it be known they will
first endeavor to acquire a house al-
ready in operation and if not success-
ful will purchase a building for the
enterprise, adding another theater to
a city that is fast reaching a point
where it cannot stand more. The
new Plymouth due to open Dec. 1
and the Capitol, also a new play-
house of about a year's operation are
mentioned as Keith-Albee possibil-
ities.
Lancaster Appointed Manager
Wilmington, Del. — Thomas A.
Lancaster has been appointed man-
ager jDf the Queen, operated by the
Stanley Co., succeeding John R.
Roach. Roach has been transferred
to the Tower.
Slaughter and Price Plan Another
Crewe, Va. — Slaughter and Price,
owners of the American, are plan-
ning to build another theater here.
Stanley Brothers Buy House
Quapaw, Okla. — C. E. Banker has
sold the Palace to Stanley Bros, of
Hockernille, Okla.
And That's That
^^m^By PHIL M. DALY^^^^
MAJOR BOWES' Capitol Family
next week will spread them-
selves on the occasion of the theater's
eighth anniversary. With the house
hitting under its new policy, the ma-
jor has reason for smiles these days.
Frankie Darro stills, about 200
on each productioji, ar-e being bound
ill consecutive dramatic sequena
and sent to hospitals, so the "stil.
shows" may be enjoyed by inmates
A synopsis of the story precedes thi
stills. (•
Columbia Film Exchanges, Coast
concern directed by John C. Ragland,
has reason to swell out its chest, for
in rapid succession the firm has
closed the key cities of the Los An-
geles, San Francisco, Seattle, Port-
land and Butte territories.
/
Incidentally, "Connie Rose," vet-
eran of nickelodeon days ivho learned
how to patch a film and run a pro-
jector under tutelage of Carl Laem-
mle, has joined the Los Angeles Co-
lumbia force.
The constitution of the United States says
that we have a right to bear arms, but look
what the girls are doing.
* * »
.\o matter how many teeth a law might
liave, just a little pull is all that's needed.
» * »
A Scotch money lender charges more in-
terest in summer than in winter because
the days are longer.
* tt *
If a girl is wild about a yacht, how would
she act on the Leviathan?
When two persons are thinking of the
same thing it is called mental telepathy.
Better name would be just plain embarrass-
ment.
* * *
Many a man is on such good terms with
himself that he never thinks of being pleas-
ant to anybody else. — "Palace Review," Pal-
ace, Hamilton, O.
Tom Foster, veteran, Stanley,
Wis., exhibitor, is alive to his civic
opportunities and duties. Tom has
been chosen first president of the
town's new Chamber of Com/merce.
"What are we playing next week?"
queried a house manager of an im-
portant New York circuit in a phone
call to the booking department.
"Annie Laurie," came back over
the wire.
"What in?", was the house man-
ager's next query.
Screen talent runs in families it
is indicated by a unique picture
Pathe is to release, made by chil-
dren of film celebs. Eric Von Stro-
heim, Jr., directed, Billy Reid, son
of the late Wally Reid, is leading
man and others are : Tim, son of
Jack Holt; Mary, daughter of Wil-
liam Desmond; Eilleen, daughter of
Pat O'Malley; Barbara, daughter of
Reginald Denny; George, son of
Hobart Bosworth, and "Mike," son
nf Tim McCoy.
I
f
Friday, October 28 1927
THE
jg^
DAILV
COAS r COVKRAGK BY I KLbXiRAPH
New Foreign Relations Forecast
PRELIMINARY WORK ON "SHOW BOAT" UNDER WAY- PAUL BERN TO WRITE AND
SUPERVISE FOR M-G-M-SOME HOLLYWOOD VIEWPOINTS-OTHER COAST NEWS
BRITISH AND CHILEAN
ENVOYS AT STUDIOS
New relations between the industry
and foreign nations arc presaged by
the presence here of representatives
of England and Chile for conferences
with producers. Coast members oi
the M. P. Producers of America
hope other countries will follow suit
and send representatives to Holly-
wood to make known their countries'
likes and dislikes with respect to
American pictures.
The Chilean representative, who is
\'ice Counsul C. F. Bosorque at a
producers' association meeting stated
German pictures seem to please his
countrymen better than American
films. He asserts that "Resurrection"
is unusuallj- popular in his country,
because of its humanness. He de-
clared pictures with only a local ap-
peal are not popular in Chile. The
visitor has produced pictures in Chije
and is a former newspaper critic.
Producers are hoping that repre-
sentatives that are sent here from
foreign countries will have a picture
background as extensive as that of
the Chilean consul.
Harold Lloyd Unit Returns
Harold Lloyd and his stat? have
returned from the East where they
filmed scenes of "Speedy."
Waldemar Young Renews
W'aldcmar Young has signed a new
ong term contract with M-Ci-M.
"Rose Marie" Unit on Location
The "Rose Marie" company, 21
strong, has left for Yoscmite. The
unit was headed by Lucien Hubbard,
Edmund Goulding. Joan Crawford
and James T. Murray.
Building Stages
Bridges and stages for out-
door productions now are be-
ing erected on the extensive
piece of property recently pur-
chased by Paramount in the
Malibu Mountains, 35 miles
from Hollywood. The entire
acreage has been fenced off and
stables are completed. The
tract was purchased for invest-
ment purposes as well as to
provide locales for outdoor pic-
tures.
Hollywood Believes That —
"Gags" are on the wane and their use in future pictures
will not be as pronounced as at present.
Lindbergh's transatlantic flight will inspire clean-living
stories.
Melodramas, such as followed in the wake of the Span-
ish-American war, will come into vogue again.
The picturization of "Broadway" will bring in a flood
of "thrillers," with not as much blood and thunder, how-
ever, as in the past.
The salacious theme will take the toboggan and more
pictures of the "Rebecca of Sunnybrook Farm" type will
be made.
Harry Pollard Preparing
for "Show Boat" Filming
Harry Pollard has started prepara-
tions for ''Show Boat," Edna Eer-
ber's novel, which he will direct for
Universal.
Selecting Columbia Director
A director now is being chosen for
"The Opening Night," which will be
Claire Windsor's second vehicle for
Columbia. John Bowers and E.
.Vllyn Warren already have been
chosen for the cast.
King Returns
Henry King has returned to direct
"My Woman" for United Artists re-
lease.
Corliss Palmer in "The Noose"
Corliss Palmer is playing a role in
"The Noose," starring Richard Bar-
thelmess. Lina Bas(|uctte is also in
the cast.
Peters Returning to Screen
House Peters is coming back to
the screen in "Rose Marie," M-G-M
picture. He retired from pictures
rather than accept a salary under
$3,500 weekly, it is said.
Ince to Make "Valley of Moon"
Ralph Ince Prods, will make "The
\'alley of the Moon" starting in De-
cember. It will be released on the
state right market.
Cooper Is Clifton's Aide
Gordon Cooper is assisting Elmer
Clifton in direction of "Let 'Em Go
Gallagher" for De Mille. Junior
Coughlan is featured. Cooper has
assisted William K. Howard on sev-
eral pictures.
Bern Returns to M-G-M
with Stories Bought
Paul Bern has returned to M-G-M
with considerable story material pur-
chased during his trip abroad. His
return sets at rest reports that he
was resigning from the company.
From now on, it. is stated, he will
write and supervise productions. One
of the stories Bern purchased is "The
Girl of the Barge" by Rupert
Hughes.
Preparing Next "Collegians" Series
Preparations for the next series of
"The Collegians" have been started
following arrival of Carl Laemmle.
Jr.
Added to Kerry Cast
Frank Beale and Julia Swayne
Gordon have been added to cast of
"The Foreign Legion," which Uni-
versal is producing with Norman
Kerry starred. On its completion,
Kerry will appear in "The Michigan
Kid," a Rc.K Beach story which Irvin
Willat will direct.
Pringle, Novarro at Opening
Ailcen Pringle and Ramon Xovarro
have left for Kansas City where to-
night they will attend opening of
Loew's Midland, and then proceed
to New York for a brief vacation.
Rubel Leaves for East
Bcno Rubel left lor New York yes-
terdav to confer with Carl Laemmle.
Ida Kramer in "Abie"
Ida Kramer has been cast for the
role of Mrs. Cohen in "Abie's Irish
Rose." Fay Wray is to play feminine
lead.
A Little
from ** Lots'*
By RALPH WILK
Hollywood
E.\CH train seems to bring new-
comers from the East. Paul
Thompson, former trade paper writer,
and Al Stewart, actor, are among
the newest arrivals.
* * *
By the way, ive collided with Bob
Barbert t'other day. He had been
an important figure in three revo-
lutions, the latest being the little af-
fair in Nicaragua. Bob will be active
on "Menace," the J. R. Bray produc-
tion dealing with the Colorado river.
Keep your eye on "Baby
Blue." However, you will be
unable to miss her. She is a
native of India and is only 18
months old, yet she weighs
hundreds of pounds. She is
appearing in Christie comedies
and may be used in "Tillie's
Punctured Romance." We
forgot to state that 'Baby
Blue" is an elephant.
* * *
Herbert Brenon lost no time in
playing tennis when he returned
froyn the East. Monday, he and
Richard Dix played fpr several
hours at Brenon's court at Malibu
Beach.
m * *
Ray Shrock is one of the Coast's
leading football followers. He has
all the scores and statistics at his
fingertips.
* * *
Ivan Linow, the wrestler,
is an early riser — when he
has a fishing date. He left
the Hotel Regent at 4:30 A.
M. Sunday, but did not have
much luck with the finny
tribe. We do not know wheth-
er big Ivan took along his
little harmonica.
* * »
Harry Poppe has returned from
Cincinnati, where he was called by
the death of his father.
* * *
Our Passing Show: Smiling
Jack Young, the cameraman,
motoring on Hollywood Boul-
evard; Randolph Lewis, vet-
eran newspaper man, visit-
ing do^ontow^i Los Angeles.
Hollywood Happenings Every Morning Covered by Telegraph
THE
10
NEW TREATMENTS EOR
riLMS ARE DISCOVERED
Experiments to make raw film
more durable have resulted in inter-
esting discoveries, the Committee on
Progress of the S.M.P.E. ascertained
in preparing its fall report. This in-
stalment further discusses new de-
velopments in emulsions and the
film bases:
The difference between the reducing power
of Metoquinine and that of the mixture of
Methyl Paramenophenol and Hydroquinine
are discussed in a reply to a paper of Hub!
who disagreed with the opinions of Lumiere
and Seyewetz on this subject. (38).
Experiments have been made which show
that the solubilities of the silver halides in
hypo have been stated too high owing to the
adoption of conditions favoring supersatura-
tion. It is concluded that when the silver
content of a ten per cent bath exceeds 0.6
— 0.7 per cent, it becomes impossible to com-
pletely remove the silver salt by washing.
(39).
The importance of halation on motion pic-
ture film has been discussed. Halation is of
two kinds, diffusion halation, due to the
diffusion of light by a turbid emulsion, and
reflection halation caused by light trans-
mitted through the emulsion and then re-
flected by one or the other surfaces of the
film base. Non-halation film solves the dif-
ficulty by giving non-reflecting surfaces on
the film. (40).
The relation between the specular and the
diffuse photographic densities were discussed
in a recent paper. A formula was theoret-
ically derived which correlates the so-called
specular and diffuse density of a layer of
liglvt-scattering medium, such as a developed
photographic film or plate. (41).
A patent has been issued on the manufac-
ture of cellulose acetates or other esters of
cellulose, by a dry process. The cellulose em-
ployed as the starting material is pre-treated
with organic carboxylic acids in the absence
of solvents, and the reaction is performed by
passing over or through the pretreated ma-
terials the vapors of acetic anhydride or
other esterifying agent either alone or in ad-
mixture with air. (42).
A British patent was granted on a substi
tute for celluloid as the support of the sen-
sitive layer, produced by impregnating paper
with a solution of artificial resin in alcohol.
(43). A French patent was issued on a proc-
ess of embodying silk threads in the edges of
motion picture film during manufacture. (44).
Non-fJam film must be as nearly chemically
inert in relation to its sensitive coating as
is nitrate base; its coefficient of expansion
must not greatly exceed that of the nitrate
base, and it must have uniform strength and
retain its characteristics over a period of
months. (45). The inflammability of nitrate
film may be reduced by the introduction of
cellulose phosphate; — cellulose can be sati;-
factorily nitrated by mixtures in which the
sulfuric acid ordinarily employed is replaced
by phosphoric acid. (46) .
In order to determine the strength of film
splice', a series of tests were made on both
fresh and old film with a number of different
cements. Results of the tests were tabulated,
with the compositions of the various cements
used; (47).
Sources of Material
(38) Bulletin de la Societe Francaise de Pho-
tographic (Paris) 68, Nov. 1926. p. 312.
(39) British Journal (London) 74, Feb. 18,
25, 1927, pp. 91-3. 105-7.
Kinotechnisches Jahrbuch (Berlin) 192'5-
26, p. 114.
(40) Kinotechnik (Berlin) 8, June 10, 1926,
pp. 290-2.
(41) L. Silberstein, C. Tiittle
Journal Optical Society of American
(Phila) 14, May 1927, pp. 365-73.
Science et Industries Photogvaphique
(Paris) 7M, June 1927, pp. 25-28.
(42) H. Dreyfus, British Patent 264937.
(43) V. Bausch, Shoeller & V. Bausch, B.
1412, British Patent 260306.
(44) U. Diem-Bernet, French Patent 617929.
(45) C. N. Bennett, Bioscope (London) Supp.
70, March 17, 1927, p. 15.
(46) C. R. Keaus, F. B. Blechta, Chemical
News, 134.
(47) Kinotechnik (Berlin) 8, Oct. 10, 1926,
p. 488.
New Theaters
Lake Geneva, Wis. — Bids are being taken
by the Lake Geneva Theater Corp. on the
$125,000 house to be built here.
Albert Lea, Minn. — The American Amuse-
ment Co. has opened their rebuilt New
Broadway.
Collingswood, N. J. — Jay Emanuel has
opened the Crescent on Black Horse Pike
and Colling Ave. It seats 1,000. Roy S.
Allen is the manager.
Allentown. Pa. — Henry Friedman will open
the Cameo Nov. 1.
Maple Shade, N. J. — Jacob Fox has leased
the Roxy which has just been completed.
Camden, Ark. — Arkansas Amusement Co.
is planning to build a $75,000 theater.
Columbia, Mo. — Bids will be taken after
Nov. 1 on construction of the Missouri. Ar-
chitects are Boiler Bros, of Kansas City.
The theater will be part of an office building
to cost $500,000. The theater will seat 1,600.
Kansas City— The Wonder has opened at
13th and McGee Sts.
Chester, Pa. — Benjamin Lachman and
Benjamin Wynn have opened the Beini.
Allentown, Pa. — ^Heim Jacobs soon will
open the Capitol.
Wenatchee, Wash. — G. Fasken is building
the Mission Street at 13 So. Mission.
San Bernardino, Cal. — Plans are being
made for construction of a $500,000 theater
and office building.
Hoquiam, Wash. — Ed Bolan is planning to
build a $150,000 theater on 7th and J Sts.
Aurora, HI.— The $350,000 theater under
construction is nearing completion. Vincent
T. Lynch, operator of a chain in Chicago,
has leased the house.
Bloomington, Ind.- — Construction has started
on a $50,000 theater building.
South Bend, Ind. — A theater is being
planned for the site at 821 West Fourth St.
Tell City, Ind. — A theater is being planned
on the site of the O. C. Obrecht warehouse.
Gary, Ind. — A $450,000 theater building is
to be built here.
Carmi. HI. — S. E. Pirtle, owner of the
Main at Jerseyville, is planning a theater
here.
Greencastle, Ind. — Work on the Granada
is progressing rapidly, and the new house
will open in about a month.
Cambridge, N. Y. — Bids have been re-
ceived on the theater to be built for Lew
Fischer.
Newark, N. J. — Construction will start
Jan. 1 on Fox's Park Palace theater to seat
5,000. Plans are being drawn by Thomas
W. Lamb. The Terminal is another Fox
house here.
Tulia, Tex. — A. W. Phillips has opened
the Texan.
Newark, Ohio — Edward J. Hiehle has com-
pleted plans for a 1,600-seat theater.
Dallas, Tex. — The Arcadia will soon open.
San Antonio, Te.x. — Karl Hoblitzelle is
planning to build a $2,500,000 theater to seat
4,000.
University Heights, Tex. — H. J. Stinnett
will soon open his neighborhood theater.
Comanche, Tex. — C. V. Vaver has opened
the Lyric.
Bradley, Okla. — Dell Bennett has opened
a theater here.
Jacksonville, Tex. — East Texas Theaters
are having plans drawn for a $75,000 house.
Plans will be awarded in about a month.
NO BREAK IN STRIKE
ATNEWBEDEORDJASS.
New Bedford, Mass. — Operators,
stagehands and orchestras are still
out at ten local theaters. Musicians,
who for eight years have had no writ- ;
ten agreement, demand contracts.
Exhibitors object to the employment
clause in these contracts and have
refused to sign. The Capitol has dis-
continued vaudeville and established
new policy of double features as a
result of strike. All ten theaters are
operating with non-union operators
and with organ or piano music, and
each one is being picketed by the
strikers.
Creveling Transferred to Cleveland
Cleveland — Joseph Creveling is
representing National Screen Service
in this territory. He has temporary
headquarters at 713 Film Exchange
Bldg. in the offices of the Cleveland
exhibitors association. Creveling was
formerly National Screen Service
representative in Minneapolis. He
succeeds Frank Moynihan in this
territory. Moynihan has returned to
the Buffalo district.
Fort Worth, Tex.— Huffines
soon open the Happy Hour.
& So
will
Valley Mills, Tex.— J.
the Ritz.
Oakes has opened
Putnam, Tex.-
the Palace.
Throckmorton, Tex. — L. A.
about to open his new house here.
John G. Howell has opened
Housley is
Schulenburg, Tex. — The Cozy will open at
an early date.
Exchangemen Compile
Film Valuation Figure
Minneapolis — Exchangemen are
compiling figures for presentation to
the tax board which is to set a basis
of valuation for the levying of per-
sonal property tax on film. City as-
sessors this year placed an arbitrary
valuation on film which was in many
cases more than ten times as much
as had formerly been paid. It is
understood that this was done in an
effort to force the film companies to
declare a definite valuation upon
which an equitable tax could be as-
sessed.
One of the methods suggested a
tax of $25 a reel on new film with
a 10 per cent reduction for each
month after release and $1 a reel
for all film more than one year old.
Another suggestion is that film be
graded in five classes, new, three
months old, six months old, nine
months and a year old with a reduc-
tion in the tax rate for each classifi-
cation.
Nibler Buys at Spirit Lake
Spirit Lake, Ida.— The Spirit Lake
has been purchased from W. P. Jack-
son by B. L. Nibler.
Spokane to Be Placed
On Orpheum "Time"
Spokane — This city will be included
in the Orpheum wheel under the
film's expansion program, and nego-
tiations are under way for showing
the circuit's vaudeville for the first
time in this city, according to Marcus
Heiman, Orpheum president. It is
understood that the Auditorium will
book Orpheum vaudeville under a
combination policy starting soon.
Chicago Peoples Has Stage Band
Chicago — The Peoples has engaged
Walt Steeley's stage band to appear
Mondays, Tuesdays, Thursdays and
Fridays. The remaining days are
devoted to vaudeville. Mitchell
Bros.' Patio on Irving Park Blvcl
has also installed a stage band under
direction of Don Thatcher.
Denis Managing Quebec House
Quebec— Irving Sourkes has step
ped out as manager of the new Audi
torium, which opened in September
under Keith-Albee auspices. Alberi
D. Denis of Montreal has been ap
pointed his successor. Denis is .^
veteran Montreal exhibitor, having
had charge of the Arcade anrl
Ouimetoscope in that city.
Foil Denver Robbery
Denver — An attempt of two ban-
dits to hold up the auditor in the
office of the Aladdin was balked by
the summoning of the police. There
was $10,000 in the safe.
Risberger Buys In Grandview
Grandview, Wash. — George Ris-
berger has purchased the theater
building from Dale C. Brown, and
proposes to remodel the building and
install new seats.
Anderson Houses Change Hands
Anderson, Ind. — The Anderson
Theater Corp. of Paducah, Ky., has
taken over the theaters here owned
by Switow & Son of Louisville.
Haddow to New York Office
G. K. Haddow, formerly in charg.
of contracts at the Chicago Para
mount branch, has been transferrer!
to the home office in New York. He
is succeeded by Herman Lorber
from New York.
Takes Over Allentown House
Allentown, Pa. — Alex Fetsko has
taken over the Ridge and renamed it .
the Peerless. H. A. Dubeoski is the
manager. He was formerly in charge
of the Diamond at Hazleton. I
Gets Minneapolis Suburban
Minneapolis — Joseph M. O'Brien
has taken over the Camden, a sub-
urban house formerly operated by
W. A. Steflfes.
Hudson Goes to Canton
Cleveland — Earl V. Hudson, for-
mer manager of the Union Square
now is manager of the Alhambra,
Canton.
Worley Gets Arkansas House
Junction City, Ark. — W. M. Wor-
ley has taken over the Palace.
(THE
^<* NEWSPAPER
o/ FILMDOM
VOL. XLII No. 25
^mmmmmmmmm
ANDWEEKLY
FILM DIGEST
Sunday. October 30 .1927
Price 23 Cents
„,.-T'^i?a"2;o
at Broaaw y:.^^ hit" ^ -' sensauorv-
Si"" ' ~-
RENEE
ADOREE
in James Oliver Curwood's greatest story
acK ^ God*s
with
Walter Long
Mitchell Lewis
Robert Frazer
Adolphe Milar
Presented by
Carl Laemmle
AN IRVIN WILLAT PRODUCTION
It*$ on Universars Sf'^ Cun Croup/
Doings
Big doings these days in the
equipment field. Better projec-
tion, increased management
efficiency and better comfort
for patrons are embodied in
improvements being made.
Keep posted on them through
"Theater Equipment and Man-
agement," a regular Sunday
feature.
Ten Years Young
TT is ten years now since THE FILM DAILY began serving the
■*■ industry. Ten years of keeping faith, a decade of progress
during which THE FILM DAILY always has given the industry all
the news in concise though thorough form, and service -depart-
ftaents which really serve. Filling the industry's trade paper needs
and keeping pace with its progress, has established and maintained
THE FILM DAILY as
Ths. Newspaper of Filmdom
On the Lot
How are pictures going to
measure up next year? What's
being done ? What new fea-
-tures to look forward to .' You
get the lowdown every day in
THE HLM DAILY'S wire
service covering every Coast
dot. Keeping abreast of pro-
xduction means keeping upwit-h
the industry.
October 22, 1927
MOVING PICTURE WORLD
501
They Don't Like 'Em— Not Much!
O, they don't like Pathe product. Not much!
Only sufficiently to book Pathe-DeMille feature pictures into every Broadway film
theatre in the "roaring forties!"
During the week of October 29, every individual who clamors for motion picture
entertainment between Fortieth and Fiftieth streets, must perforce see a Pathe production.
That's all there is. There isn't any more!
At the "Roxy," which shows a pardonable partiality for Fox Films, Pathe's "The Main
Event" will make the elastic house record tremble.
At the "Paramount," where "Jesse L. Lasky presents" more often than not, Pathe's
"The Forbidden Woman" will have a long queue of box-office Johnnies awaiting her.
First National yields its place in the sun at the "Strand" to Pathe's "Dress Parade,"
and Joe Plunkett wall grin as he stands in the lobby and counts the crowds of customers.
UNCLE CARL LAEMMLE'S "Colony" theatre plays Pathe's "The Angel of Broad-
way." And it's sure to prove some box-office angel — or it wouldn't be given preced-
ence over Universal product.
Pathe's "The Wise Wife" proves the wisdom of the booker for the "Cameo." With the
world to pick from, the "Cameo" choses to play a Pathe.
The big "Hippodrome" gives Pathe a ride with "The Girl in the Pullman" — a non-stop
express straight from the pay window to the bank.
Down where the dress suit belt begins, the "Broadway" plans to clean up enough with
Pathe's "A Harp in Hock" to pay ofY the mortgage on the farm.
And as the Kohinoor in the Pathe crown of accomplishment, that mighty, magnificent
miracle of achievement, "The King of Kings" will continue to thrill and awe multitudes as
it has through seven stupendous months.
WHAT a record! Eight features in seven days on ten blocks! And that isn't all. Just
to make it unanimous, or something, there will be Pathe News, Pathe comedies,
Pathe Fables, Pathe Topics of the Day, on the programs with the Pathe features.
Can you beat it? Why, you can't even tie it! If the nation's showmen don't see the
light — they'd better consult oculists.
The public doesn't like Pathe pictures. Not much!
The Life of Los Angeles
Centers at the
AMBASSADOR'S
Famous
Cocoanut
Grove
special Nights
Tuesday and Saturday.
College Night Every
Friday.
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ANDWEEKLY
FILM DIGEST
^»iKl^D)iy|Sf^
VOL. XLII No. 25
Sunday, October 30, 1927
EitaUishtd 19 18
JOHN W. ALICOATE. Publishtr
INDEX
I'lUlii- has ciiiht features playinij day and date on Broathvay this week.
A'.Tri-cj of the entire iiroup will be found on paqe 12, this issue.
.SllOU MASSHIF. An Editorial by Maurice Kann 3
FISAXCIAL 4
THE l'RESE\TATIO.\ FIELD, by Charles F. Hynes 5
FOKEIGM MARKETS, by James P. Cunningham 6
THEATER EQUIPMENT AND MANAGEMENT, by Michael L. Simmons. U
REVIEWS OF THE NEWEST RELEASES 12-13
WHAT COAST STUDIOS ARE DOING— Covered by Telegraph 14-15
AND THAT'S THAT, by Phil M. Daly Ifi
I flE WEEK'S HEADLINES 16
1 XPLOirOCKAMS. compiled by Jack Hitrrir.ver 16
REVIEWS
FAGI
ANGEL OF BROADWAY 12
DRESS PARADE 12
EAST SIDE, WEST SIDE 13
THE FAIR CO-ED 13
FORBIDDEN WOMAN 12
GIRL IN PULLMAN 12
PACI
GIRL FROM EVERYWHERE...\2
HARP IN HOCK 12
THE MAIN EVENT 12
SAILOR IZZY MURPHY 13
TWO ARABIAN KNIGHTS 13
THE WISE WIFE 12
SHORT SUBJECTS 13
WEISS BROTHERS
Announce they have in production
A Ten Episode Aviation Mystery Serial
«*THE MYSTERIOUS
AIRMAN**
TITLES OF EPISODES
L
The Winged Avenger
6.
The Vampire Pilot
2.
The Sky Writer
7.
The Fake Flier
3.
The Girl Who Flew Alone
8.
The Air Raft
4.
The Smoke Screen
9.
The Hidden Hangar
5.
The Air Raid
10.
Mystery Pilot X
Story by ARTHUR B. REEVE— CREATOR OF CRAIG
KENNEDY — Author of acknowledged serial successes as Ex-
ploits of Elaine— House of Hate— Tiger's Trail— Hidden Hand-
Master Mystery — Riddle Rider — Radio Detective.
National Distributors
ARTCLASS PICTURES CORPORATION
1540 Broadway, New York
Cable Address — Weisspict New York
— EX ECUTIVES
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And it's FREE ta
FILM DAILY
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Telephone: Columbus <M!'2'3
DAILY
Sunday, October 30, 1927
How The Motion Picture Industry
Regards The Year Book
HUNDREDS OF UNSOLICITED LETTERS AS TO ITS VALUE TO A
GREAT INDUSTRY ARE ON FILE. HERE ARE EXCERPTS FROM A FEW OF THEM:
A very valuable addition to my desk library.
CARL LAEMMLE
Contains valuable information that I am sure will
be of great service to me during the year.
MIKE GORE,
West Coast Theatres
The Year Book is one of the finest pieces of infor-
mation I have ever gotten hold of in all my expe-
rience.
JAMES R. GRAINGER,
General Sales Manager,
Fox Film Corporation
Your Year Book is the most indispensable volume
in the motion picture industry.
JOHN Mccormick
The 1927 Film Year Book is a knock out. It is
unquestionably the best of all.
SOL LESSER
Proves of value to us many times during the year.
HENRY L. SALSBURY,
Paramount Pictures
The vast value of your 1927 Year Book just re-
ceived gives me a personal privilege in asking all
diplomats in Washington from forty nations to
subscribe for it.
RANDOLPH M. BOGGS,
Dean, Bureau of Commercial
Economics, Washington, D. C.
You are to be congratulated on this work for it is
indeed useful.
E. V. RICHARDS,
Saengers Theaters, Inc.
The industry should give you a vote of thanks on
this great volume.
JOE PLUNKETT,
Manager, Strand Theatre, N. Y.
The Year Book looks like one of the volumes of
the Encyclopedia Britannica, and seems to be just
as authoritative. It is a fine piece of bookmaking.
RALPH BLOCK,
Edito7'-in-Chief,
Paramount Pictures
Congratulations to the Film Daily on the wonder-
ful job of getting out the annual year book. I am
perfectly amazed at the size of its contents, amazed
that right around us within the past few years there
has grown up so great a business and so marvelous
an institution as the motion picture; a true concep-
tion of which only can be gained by a review of the
contents, the text, the announcements, the historical
notes, etc., so completely contained in your publi-
cation.
JOHN C. FLINN,
Vice-President,
Producers Distributing Corporation
Film Daily's Year Book is out. If there is anything
in this kaleidoscopic business that is not definitely,
truthfully and intelligently treated in its hundreds
of useful pages, then, our intimate association with
it left us long ago, dense to the wonderful progress
the motion picture industry has registered in its
thirty-year life.
The encyclopedia is of priceless value to the en-
tire family of the motion picture industry. It is a
compendium of reliable information for the layman,
the student and the reformer, the latter particularly
who is usually so illy informed about the business..
PACIFIC COAST INDEPENDENT
EXHIBITOR
It is a great help to me throughout the year and
occupies a prominent place on my desk.
IRVING G. THALBERG,
Vice-President,
Metro-Goldwyn-Mayer Pictures
The Year Book is indeed valuable and I am more
than glad to have it handy for constant use.
SAM GOLDWYN
The Year Book is not only full of valuable informa-
tion but it is efficiently arranged for finding what
you want in a hurry.
PAT DOWLING,
Publicity and Sales Director
Christie Film Company
u
You^ll Find A Year Book Everywhere^*
o/'FILMDOM
AHDWEEKLY
FILM DIGEST
VOL. XLII No. 25
Sunday, October 30, 1927
Price 25 Cents
NO CIRCUIT CONN[CTED 1
Willi POLI PURCHASE
Shoolman Group to
Operate Unless Deal for
Sale is Completed
Boston — No circuit was connected
vvitli the syndicate headed by Max
Shoolman in tlic purchase of the 20
New England theaters of the Poli
circuit, nor was the syndicate acting
for any circuit in closing the deal.
Shoolman and his associates are
on their own in acquiring the Poli
chain. The syndicate now is open to
propositions from any firm, and is
willing to sell the chain provided a
satisfactory price, which will net a
profit on the transaction, is secured.
Otherwise, Shoolman and his asso-
ciates intend to operate themselves.
In event operation of the circuit is
(Continued on Payc 16)
RED HOT TABOR EIGHT
IS ON AT SYRACUSE
Syracuse, N. Y. — There is a red
hot fight between the unions and
Frank Sardino's Crescent. The op-
erators, musicians and stagehands
are out. The unions are branding
the theater unfair to organized labor,
through throwaways being circulated
throughout the city.
Countering, the theater is circulat-
ing similar throwaways, pointing out
that "the Crescent is unfair to your
pocketbook." The theater, a 20 cent
house, is offering a book of ten tick-
ets for $1.00.
OPERATORS UNDER NEW
SCALE AT BIRMINGHAM
Birmingham, Ala. — Operators here
are working under the new wage
scale agreed upon at the recent wage
conference; harmonious relations
! again have been established. Under
the agreement scale for straight pic-
ture houses in downtown and Ensley
districts is $57.50 a week for the
first year, $60 the second year and
$62.50 for the third, with two men in
each booth. For combination houses
the scale is $65 for the first two
years, with two men in each booth.
For suburban houses, one man, eight
hours, $55 per week.
Improvement
New Orleans — Business here
is on the upward trend, with
the city recovering from the
devastating effects of the flood.
"The Big Parade" had a big
week setting a house record at
the Strand, grossing about four
times the usual amount at the
house, which averages around
S3, 000. The run is indicative of
the better business conditions
generally, and the improvement
is expected to continue.
Pathe Celebration On, With
9 Features On Broadway
MILWAUKEE HOUSES IN
CLOSE BUSINESS RACE
rnprecedented Showing is
Evidence of Company's
New Position
OPTIMISM TO MARK
PARAMOUNT MEETINGS
Year Will be Record One
Convention Delegates
Will be Told
Chicago — Paramount has made an
auspicious start on what officials be-
lieve will be a record-breaking year
for the company, district and branch
managers will be told at the sales
convention which gets under way
here Saturday, continuing until Mon-
day, .•'idolph Zukor heads home of-
fice executives here for the meeting.
Optimistic viewpoint of Paramount
officials will be based on the com-
pany's estimate of $2,100,000 earn-
(Continued on Page 16)
Milwaukee — Keen interest is evi-
denced in the competition being
waged between the Wisconsin, ace
house of the Saxe circuit, and the
Alhambra, Universal's first run. De-
spite the difference in capacity, and
admissions. the Wisconsin seats
3,500 with a 60 cent top, and the
.-\lhambra seats 3,000, with a 25 cent
top, the houses have been running
neck and neck, alternating in leadcr-
(Coiitiiiued on Fayc 16)
Goldberg, "U" Theater
Executive, Resigning
Harry D. Goldberg, director of
theater operations for Universal
Chain Theaters, has tendered his
resignation efTcctive Nov. 12. He
has been identified with Universal for
almost two years during which he
has not only had under his super-
vision the construction, equipment
and maintenance of the entire circuit
numbering about 250 theaters but has
been responsible for a number of im-
portant deals in the Middle West.
(Continued on Page 16)
Eight of the pictures shown
on Broadway are reviewed on
page 12 of this issue.
Emphasizing the rise of the com-
pany to a leading position among
feature and short subject distributors
an unofficial Pathe Week gets under
way Saturday on Broadway. Nine
theaters are presenting Pathe fea-
tures and short subjects while two
others are offering Pathe shorts.
The unprecedented showing of a sin-
gle company's product was engi-
(Continucd on Page 16)
Showmansliip
THE big street has gone Pathe. By Monday, the onslaught
will be complete and from then on all through the week,
almost every place where the dear old public is wont to
drop its quarters and half-dollars, the Pathe rooster will take
its bow.
For this is Pathe Week, l-lvery way ynu turn on Broadway
you'll find the famous trade mark. Let's take a stroll up and
down the main stem. The Broadway is the jumping-ofF place.
Kudolph Schildkraut and Junior Coghlan in "A Harp in Hock."
A great acting team in a darned human and sweet story which
will please universally. The elder Schildkraut is a sterling per-
former. And as for Junior Coghlan, you know well enough that
he's one of the best kids in pictures.
Right off Broadway, in the little Cameo, the marquee in-
forms us that "The Wise Wife" is the card. A comed}- — and
what a comedy! It's clever, bright and amusing. PhyllisHaver
(Continued on Page 4)
UNITED ARTISTS CHAIN
SEEKING NEW SITES
Sites for additional theaters are
being investigated by United Artists
Theater Circuit, which now has 12
theaters in operation and an addi-
tional five under construction. An
issue of the company's stock is to be
placed on the market within the next
few days. The five houses under
construction which have a total ca-
pacity of approximately 10,000, are:
United Artists, Los Angeles; Apollo,
Chicago; United Artists, Detroit;
Loew's and United Artists, Colum-
bus, O., and Majestic, Portland.
Berger Goes to Coast
Ludwig Berger has left for the
Coast to begin direction of pictures
for Fox.
J.
ter.
Frank Brockliss Here
Frank Brockliss, British expor-
is in New York.
New York Censor Bill Hit
Proposed censorship for New York
City was attacked before the board
of aldermen by a committee from
the T.O.C.C. Sol Raives, Charles
L. O'Reilly and Arthur Hirsch
spoke against the measure. Repre-
sentatives of Irish societies urged
passage of the bill.
DAII^
Sunday, October 30, 19271
VoLXLII No. 25 Sundaj. Oct. 30. 1927 PriC825 Cents
JOHN W. ALICOAfE
Publisher
Published daily except Saturday and holiday?
at 1650 Broadway, New 'V ork, N. V't^^i
copyright (1927) by Wid's Films and tUm
Folk Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor: Donald M. Mersereau, Treasurer
Bfsiness and Advertising Manager; Kalpn
Wilk, Traveling Representative, tntered a.
second class matter May 21, 1918, at the
post-office at New York, N. Y., under the act
of March 3, 1879. Terms (Postage free>
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months
$3 00. Foreign, $15.00. Subscribers »hould
r«nit with order. Address all wmmun.ca-
tions to THE FILM DAILY, 1650 Broad
WBT, New York, N. Y. Phone Circle 4736
4737-4738-4739. Cable address: . Fjlmdar
New York. Hollywood, California— Harvey
E. Gausman, Ambassador Hotel: Phone.
Drexel 7000 and Washington 9794. London--
Emest W. Fredman. The F-'™ ^"'"•^'S
Great Marlborough St., London, W. I- Ber-
lin— Lichtbildbuehne, Friednchstrasse, ii'^-
Financial
Prices were off all the day down the line
this being the tendency not only among film
issues but of the rest of the stock market
as well. Turn-over of the day, in measur-
able amounts, was credited to Paramount
common, Loew's and Fox Film.
Am. Seat. Vtc...
♦Am. Seat. Pfd...
♦Balaban & Katz..
♦Bal. & Katz Vtc.
Eastman Kodak . .
♦tFilm Inspection .
♦First Nafl Pfd..
Fox Film "A"
tFox Theaters "A"
♦flntern'l Project..
Loew's, Inc
ttLoew's, 6s 41ww.
ttl-^ew's, 6s41x-war
M-G-M Pfd
♦M. P. Cap. Corp.
Pathe Exchange . . .
tPathe Exch. "A".
ttPathe Exch. 7s37
Paramount F-P . .
♦Paramount Pfd. .
ttPar.Bway.5!^s51
♦♦Roxy "A" . . . .
♦*Roxy Units . . . .
**Roxy Common . .
Skouras Bros
Stan. Co. of Am. .
tTrans-Lux Screen
♦Univ. Pictures . .
Univ. Pict. Pfd..
tWarner Bros. . .
Warner Bros. "A".
High
40
Low
39 ->4
159 157J4
72 ?4
18J^
59"
105M
995^
25
25 3/1
9m
109K
loiji
34
38
<)V2
40
5854
3J1
99"
1554
2454
1854
5614
10554
99^
25
'45^
25
9134
107
16154
32
35
8H
38
56^
3H
9874
15J4
24
Close
40
48
60^
7m
157M
5
10054
7154
1854
10
5654
105. /8
9954
25
754
45/R
25?4
9m
1075i
120.54
101-54
57
3M
30
98^
1534
2'4
Sale.'
600
900
1,300
200
2',766
16
8
200
ioo
800
2
11,600
100
'7,6
100
1,000
•Last Prices Quoted **Bid and Asked (Over
the Counter)
tCurb Market ttBond Market
NOTE: Balaban & Katz is listed on the
Chicago Board; Skouras on the St. Louis
Stork Kxchaiiee and Stanley in Philadelphia.
When you think of
INSURANCE
you are thinking of
S T E B B I N S
Specialists in Motion Picture
and Theatrical insurance for
the past twenty years
Arthur W. 5tebbins & Co., Inc.
1540 Broadway N. Y. C.
Brvaiit 3040
Showmaiisliip
(Continued from Page 3)
comes out aces high in a role she handles in great style. Back
on the Street, we strike the Paramount. letta Goudal in "The
forbidden Woman." Sounds O. K. Furthermore, it is. A
drama, unusually well done; great situations, splendid perform-
ances and a "Beau Geste" ending. As good and a lot better
than most of the current picture crop.
Sennett's Contribution
Across at the State, Mack Sennett's short feature comedy,
"The Girl from Everywhere" gets chief billing. A slapstick com-
edy, most of it in Technicolor, and gorgeous girls all over the
place. Chiefly attractive because of the feminine beauty it dis-
ports. Makes it easy to understand why all roads lead to Holly-
wood. A fine talking point for the exhibitor to play up.
The next stop is the Gaiety. Here "The K,iiig of Kings" is playing.
A noteworthy effort whether you agree or not that Cecil De Mille has
accomphshed what he set out to do. An intelligent, thoughtful version
jf a stupendous theme, a picture that merits attention because of the
iincerity and steadfastness of purpose so apparent throughout its length.
"Biil" Boyd Delivers
Swinging further uptown, we come to the Strand where Bill Boyd,
as a smart aleck West Pointer, stars in "Dress Parade." Gala entertain-
ment here. Crackerjack picture, nicely directed and produced. A money
picture.
In the Fifties now. The gorgeous Roxy is housing "The Mam Event.
Vera Reynolds stars in a story that deals with the boxing ring. "Bill"
Howard of "Thundering Herd," "Gigolo" and "White Gold" renown
handled this one. Bill knows his stuff. The range of ability indicated
by the three pictures here mentioned is plenty proof. In "The Main
Event," Howard has turned out entertainment that looks sure-fire for any
type of house. Not big stuff, but the kind of picture that the exhibitor
can count on to bring in business. W'e predict a cycle of these boxing
pictures.
Over at the Colony Leatrice Joy stars in "The Angel of Broadway."
Broadway at night — that sort of thing. Program stuff. Biggest appeal for
small towns. Over on Sixth Ave., the Hippodrome has gone in for com-
edy with "The Girl in the Pullman." Marie Prevost, comely comedienne
of merit, has a merry time in this. Amusing.
This is a summary of the type of product Pathe has available at this
time. It was showmanship to swing all of these day and date runs onto
Broadway. That is only part of the story, for the product is not wanting
by any manner or means. It looks to us like an instance of showman-
ship plus product. Therefore, congratulations.
KANN
7,000,000 in Year?
If average attendance main-
tained since March by the Roxy
continues throughout the year,
the theater should approach the
7,000,000 mark for the first
twelve months, it is stated. At-
tendance to date is over 4,-
000,000.
Another "Boys of '76" Ready
Helene Turner, who is editing
"The Boys of 76" series, directed bj
John Raymond, has completed "Th^
Death Signal," fourth of the series
Mrs. Mastbaum to Build Museum '
Philadelphia — Mrs. Jules E. Mast-j
baum, widow of the late head of the
Stanley chain, announced on her ar-j
rival from Paris that she will pro-j
ceed with the $400,000 museur
planned to house the collection
the Rodin statues and bronzes ac
quired by her husband.
Sterling Sells In Cuba
Sterling Pictures has closed a deal
with the Cinematografica Cubanf
for distribution of its 38 availabla
pictures throughout the Cuban terJ
ritory. The list covers the com-j
pany's complete product for thref
years.
Fox Detroit Progressing
Detroit — The new Fox is well un-
der way here, with the steel struc-
ture completed. The company
claims the theater has the largest
clear span balcony in the world, with
the largest roof trusses ever erected
in this city. It is the first Hindoo
Temple type theater to be con-
structed.
Reopen Waterloo Theater
Waterloo, la. — The Crystal, oper-
ated by Ford-Diebold, has reopened
after being closed for a year follow-
ing a fire.
The PEP of the PROGRAM
I'RODUCINO - D(.stribi;tin(}
Novelty Short Subjects
To EXCHANGES and THEATRES
^^IVM EXCHAArc^
7."> sLVtNrti Avr:.. niw vcihk -.
Joe Traub Here
Joe Traub, production manager,
has arrived in New York for con-
ferences with Charles B. Mintz, pres
ident of Winkler Pictures.
An Executive— a
La^vyer
Do You Need This
Man?
An extremely capable and energetic
executive who is also an excellent
lawyer of rounded experience, is avail-
able for a position requiring a man
of proven worth in the film industry.
He possesses an uncommon amount
of "common sense." His judgment
is mature. He has held responsible
executive positions in several widely
dissimilar Unes. He is an able nego-
tiator of great tact, presence and
diplomacy.
Address Box K-162
c/o Film Daily 1650 Broadway
New York City
GO-WNS AND UNIFORMfS
1437 B' WAY, NY TEL. 5560 PENN
ALSO 25,000 COSTUMES TO PFi^T
MOTHERHOOD
ROAD SHOW
The World's most human photoplay.
Breaking Box Office recorda every-
where.
STATES CINEMA PROD. CORP.
729 7th Ave.. N. Y. C.
Svenionec^
f\
■' Wherever
t;ij you go —
M Plaza Hotels
i| are famous.
r' — In Boston
I — in New York
-I — in London
Also in
Hollywood ,„,„„,
«f. the \m
HOlirVWOC d£
PIAIA
Hollywood, CalifoTma
.._ 1
THE
Sunday, October 30, 1927
DAILV
Presen ta tions
II V CH.iKLHS F. HYl^ES
How IVway Does It
Capitol
The overture is "Dance of the Hours."
from "I..1 Gioconda." The news reel finds
second place on the program and then a
number called "Roses, ' in which William
Robyn, Sylvia Miller, an adagio team, the
ballet corps and vocal ensemble iiarticipatc.
The curtain opens upon a full staxc draped
in silver hangings, a lattice framework to
the back entwined with roses. Tenor and
soprano solos come first, then the adagio in
conjunction with the kiUet and finally the
vocal chorus elevated on a rear platform
which ascends as the lattice frame is lifted.
The chorus and soloists are gowned in Co-
lonial costumes and the ballet in costumes
representing petals of flowers. "Starland"
is the principal presentation otTcrinR which
presents \'an and Schenck in a piano and
song act, Winnie l.iKhlner, singinu com
edienne, Jans and Wahlcn. dancers, Jane
Overton, dancer anil Bert Darrell, as well
as the Chester Hale siirls. The act opens
upon a full staKC occupied by the Capitolians.
stage orchestra, with Wesley Kddy, conduc
tor and master of ceremonies. iiUroduciuK the
various acts. Silver hangings are usetl in
profusion and for the finale the sectional
stage is elevaleii to a setiuence of levels upi>n
which stand the ballet upon "star pedestals"
which later are illuminated and set in mo
tion. In addition there i? a girl hoisted in a
yellow lighteil disc representing the moon.
One other number, a vocal rendition of "Only
a Sunshower" is done in an attracting set
ting. The "lovers" are shown se^iled and
protected by an umbrella while a shimmering
curtain with lights playing upon it gives the
effect of falling rain. Silhouetlfd through
the curtain can be seen the outline of trees.
The feature and organ recessional conclude.
Colony
The overture was selections from Puccini's
"l,a Bohenie," followed by classical jazz
selections of popular song?. The stage pres-
entation was confined to one offering, in line
with Riesenfeld"s policy of emphasizing the
screen through feature and short subjects.
The stage act featured the Dixie Jubilee Sing-
ers, assisted by the Elida W^ebb girls in some
Booking the BEST of the
Independent Houses
ARTHUR FISHER
Select Vaudeville Agency, Inc.
1560 BROADWAY, Suite 414
Phone Bryant 6353-6354
Stxindard
VAUDEVILLE
for Motion Picflire Freiientallon
The FALLY MARKUS
VAUDEVILLE AGENCY
I>ackawann« 7076
1579 BROADWAY, NEWYORK CITY
AMALGAMATED
VAUDEVILLE AGENCY
Attractions for
Picture Theatres
Standard Vaudeville Acts
1600 Broadway, New York City
Phone Penn. 3580
classy .N'egio stepping and two culoud lll.y^
who also knew how to step. Old Negro nielo
ilies were interspersed with some new spiritu-
als. The setting was a little Southern darky
cabin, with a great red moon against a hhn-
sky. The colored entertainers delivered sunir
fine harmony, and the entire offering had
class with jazz practically eliminaletl. Then
followed the newsrecl, and a I'croff short
subject in color, "The .Adventures of liamn
.Munchau.sen." The feature was "Hack to
liod's Country," anil the program conclndeil
with a Sterns' "Newlywed.'' and the organ
solo.
Mark Strand
The prelude by the ouhestra introduced
an interlude by the ballet, with the dancers
appearing behind a scrim in "Autumn," in
which they presented some effective group
formations. Orville Kennic also sang l)efore
a special backgrouml. Then came the news-
reel. The stage attraction was Waring's
I'ennsylvanians. Waring had an entire new
offering, with his band seated before a strik-
ing drop iiainted with broad bands of color.
.Some fine lighting effects were used tbrongli
out the various numbers. Tom Waring was
the soloist, but the entire band is composed
of good vocalists, and their novelty singing
numbers called for several encores. In the
finale. Waring conducted bolb orchestra and
band in a popular medley introducing some
novelty effects in massed harmony. This
aggregation has introduced a new style of
stage band to Hroadway, that gets over its
numbers with class and !)ep, and a niinimtmi
amount of noisy jazz. The feature was "The
("rvstal ("up." the program concluding with
a I'atlu- ".\esop Fable."
"tJn lie or Plantation." the Carolina Sere-
naders singing Negro spirituals. The back-
drop shows a cotton field, the singers grouped
l)efore a cabin. Three colored clog dancers
close this act. The news reel comes next fol-
lowed by "On the Campus." a prologue of
college atmosphere serving as a prelude to
the feature which closes the bill. Irviin;
Aaronson and his orchestra open the act with
a parade, the curtains opening upon a full
stage set to represent a college campus. The
ensemble and dancers are attired in appro
pri.-ite ccillege clothes, the entertainment con
sisting of vocal numbers, specialty <lances,
musical immbers and unison dance by the
l>allct, the lalter smartly dressed in novelty
suits of orange and black combination, de
signed to accentuate the precision of the dance.
Paramount
The usual orchestral overture is augmented
with vocal numbers. "The Barber of Seville"
is the offering. On the stagt baritone and
soprano solos are rendered by Carlo Ferretti
and I.eonara Cori. For the former's number
the stage is almost dark, with a balcony and
stair prop center back, barely visible. The
singer works in a white spot. For the soprano
solo, the stair prop revolves and the other
side discloses an artistic background, a
piano and easy chair set either side of the
singer who wears a stunning Spanish costume.
The news reel is next and then the Jesse
Crawford organ concert which gives Buddy
De Sylva, lyric writer, a break by recalling
I)revious song hits and ending with "Just a
Memory". "Moonlight", a scenic, follows,
with the orchestra playing "When Day Is
Done". The main presentation event is staged
by Jack Partington and called "Florida" be-
ing a snappy song and dance revue with Ben
Black conducting the stage orchestra and
ably acting the part of ma.ster of ceremonies.
The opening selection is "My Blue Heaven",
the musicians occupying most of the stage, a
Palm beach scene shown on the backdrop
which is lifted to disclose another for the
finale. The Florida Girls, twelve of them, ap-
pear next with a song called "Florida" but
the high light of their act is the array of
"what the well dressed woman will wear —
on the beach". The remainder of the pro-
gram consists of livelv dance numbers, with
vocal and instrumental offerings, helping to
provide a well balanced program. The fca
tnre conchides.
Brooklyn Mark Strand
Because "7th Heaven" xi^vd up one hour
and 53 minutes, Kdward I,. Hyman was
compelled to shorten the time usually given
to presentations. Rarely does a program at
this theater run over two hours, thus for
this week there was time for only two pres-
entations and the Topical Review. The
latter was given six minutes, while each of
the stage numbers took four minutes. The
Mark Strand Orchestra, with Willy Stahl and
Graham Harris alternating, started each de-
luxe performance with a brief prelude, which
was lighted from the dome by two Mestrnm
floods of amber covering all musicians and
the side drapes and the draw curtains over
the small production stage. From this pre-
lude the orchestra swung into "Dancing Tam-
bourines." presented on the production stage
by 12 Mark Strand Dancing Girls. The
dance was done in Tiller fashion in front
of the gold draw curtains and with six am-
ber spots from the bridges crossing on the
pleats of these curtains; magenta and deep
blue borders, light bine foots. .\fter the
newsreel came the prologue in full stage,
•pecial setting, for "Seventh Heaven." The
set showed the big window of "Chico's" attic
'i,,ni with the skyline of Paris in the back-
"ound and stars m transparency skv. F.dgar
Wallace, tenor, as "Chico." took tip the
verse and chorus of "Diane." theme song.
At the finish Eldora Stanford, soprano, as
"Diane" made her entrance through the wln-
ilow and took up the song and was joined at
•he rboriis bv the tenor for a duet fivish. .\s
the duet finished, a band was heard outside
of the window playing the French marching
•ODE and the couple went through the butincM
of bidding each other farewell and the tenor
making his exit through the window an the
'curtains close<l.
Roxy
Opening with .1 prelude by the orche-tr;i
ihf program gets started immediately with
the introduction of "I.eharianna," a pot-
pourri of I.ehar's most Popular melml'es.
"X'ilia. Vilia" is sung by Gladys Rice. The
stage is screened to the front with a scrim
curtain, the singer standing off in the back-
unmiid in the flood of a white spot, the stage
in darkness. The next. "Danse Russe." is
carried out in the same manner, the ballet
uarbed in Russian costumes. "Merrv Widow
Waltz" follows. The rear part of the stage,
elevated, is used for this number. The
background is a sky drop dotted with stars,
the scrim in the front adding to the moon-
light effect. The woman wears a white tulle
dance frock an<l the man is in soldier's uni-
form. For the finale, the vocal ensemble
appears in the same setting as the first num-
ber, garbed in Russian peasant costumes.
"Nocturne." the garden statue ballet, is next,
held over from the previous week and then
New FBO Atlanta Exchange
.\tl:iiit;i— l-'IiU's exchange lure tx-
pi-ct.s to move into m-w and lar^'er
quarters on Film l<o\v about Dt;i-. 1.
.says Manager C. L. I'eavcy. llu-
new quarters will be at 185 Walton
St., about a block from ih<- present
location.
FBO Building at Jacksonville
Jacksonville, Fla. — About Nov. 15.
the Jacksonville exchange of FBO
will move into new quarters in a
one-story building in thi- 1400 block
on West Adams St.
Small Iowa Towns Hit
Des Moines — Small towns in Iowa
have been suffering severely from the
continued cold and rains lor the past
several weeks.
Cohen Negotiating Jersey Deal
Orange, N. J. — George Cohen, well
known circuit operator, is negotiating
for the Colonial, Lyceum and Palace
theaters here belonging to Louis
Rosenthal.
Hamilton, Ont., House Reopens
Hamilton, Ont. — The Savoy, one
of the largest local houses, has re-
opened with J. .\. Stewart as man-
ager. The policy is double-features
with an occasional special rim of a
special fdm with seats reserved. For
the double bills, running the full
week, admissions are 25 and 35 cents.
PATHE NEWS
— filicsf and best news reel noxv on the
market, says Nor^nan L. Ek, Manager,
B. S. Moss' Cameo Theatre, N. Y.
Pathe Exchange, Inc.,
1600 Broadway,
New York.
New York, September 8. 1927.
Gentlemen :
It is a privilege for me to endorse the PATHE NEWS
as the finest and best news reel now on the market. We
have used PATHE NEWS ever since the opening of our
theatre in 1922, and its merits have established it as part
of our program.
PATHE'S excellent service and extensive staff and facili-
ties have made it possible for us to be the first to show
special news events of the world.
Good selection, interesting items, clear photography and
prompt service, which are necessary qualifications of a good
news reel, are all embodied in PATHE NEWS.
Cordially yours,
Norman L. Ek, Manager,
B. S. Moss' Cameo Theatre.
THE
DAILV
Sunday, October 30, 1927
>
RAPID STRIDES ARE BEING
MADE IN THE FOREIGN
FIELD. KEEP POSTED
THROUGH "FOREIGN
MARKETS"
Foreign Markets
NEWS FLASHES FROM FILM
CENTERS ALL OVER THE
GLOBE: MELBOURNE.
LONDON, BERLIN,
PARIS
riNDS GERMANY FAST
RIVALING ENGLAND
"Gernianj- is becoming a very seri-
ous competitor in the English mark-
et." This is the observation of David
J. Mountan, president of Richmount
Pictures, who just returned from a
tour through Europe, during which
he found conditions exceptionally
good for a high type of production
and closed insofar as mediocre pic-
tures are concerned. "European ren-
ters will not take mediocre films as
a gift," Mountan declares.
In further discussing Germany's
advance as an important European
distributor, Mountan points out that
at present, there is not a single Brit-
ish renting house, excluding branches
of American distributors, of course,
which are not handling a large num-
ber of German and Continental pic-
tures.
While abroad, Mountan closed the
following deals:
To Pathe Freres Cinema, Ltd., London, for
United Kingdom: 6 Rayart Imperials, 6 Ray-
art Famous Authors, 6 Olendorf Sketche-
grafs; to Argosy Films, Ltd.. London, for
United Kingdom: 8 Fitzgerald features, 12
Al Joy comedies; to Serafin Films, Brussels,
for Belgium; 14 Rayart Billy SulHvans. 4
Richard Holts, 6 Rayart Superiors, 6 Rayart
Imperials, 6 Famous Authors, 8 Dallas Fitz-
gerald's, 6 Rayart 1927 features and "King
of the Jungle," serial.
To Serafin, for Spain and Portugal; 18
new Rayart features, 8 Dallas Fitzgeralds.
48 two-reel comedies, 4 Ken Maynards, 8
Dick Hatton Westerns; for Germany; 4 May-
nards, 26 Rayart comedies; for Scandinavia.
6 Al Joy comedies; for Egypt; "Scotty of the
Scouts," serial; same serial for Spain and
Portugal, and for Poland; 12 two-reel Bobby
Rav comedies.
Joe Brandt Still Touring
London — Joe Brandt, president of
Columbia, has left for Paris, Berlin
and principal Continental cities, in
the interests of the new Columbia
product. He will return to London
before embarking for New York.
RICHMOUNT PICTURES, Inc.
723 7th Avenue New York City
D. J. MOUNTAN, Prw.
Exclusive foreign represen-
atives for Rayart Pictures
Corporation and other lead-
ing independent producers
and distributors.
Cable Addreu: RICHPICSOC, Parte
Cable Adreat: DBKIAT, London
Cable Addreaa: RICHPIC, N. T.
Exportinpr only the best in
Motion Pictures
English Film News
By ERNEST W. FREDMAN
Editor "The Daily Film Renter"
London — The principal event in a
somewhat uneventful week has been
the introduction of Movietone, which
has certainly fired the imagination of
everybody. The trade believes that
it will alter the whole tone of thea-
ter presentation in the future.
British International Film Distrib-
utors, Ltd., has moved to 193 War-
dour St., W. 1. The company is
working on its distributing lineup for
the new season.
Number of films reaching the Irish
Free State is on the increase. Dur-
ing first six months of this vea^ 3,-
131,256 ft., valued at £19715, were
imported, compared with 2,878,956,
valued at £17,912 for the corres-
pounding half of 1926.
Scottish members of the C. E. A.
sent a delegation to the General
Council meeting to urge immediate
action on petitioning for the aboli-
tion of the Entertainments Tax.
Arabian Leaders Opposed
to Display of Pictures
Washington Bureau of THE FILM DAILY
Washington — Arabia has not yet
become a good market for pictures,
and the existing demand has not yet
justified establishment of theaters,
except in Aden and its immediate
environs, reports Vice Consul James
Loder Park, of Aden, to the Dept.
of Commerce, M. P. Section. The
factor militating against the dis])lay
of pictures in the Moslem-ruled coun-
tries of Arabia, such as Hejaz, Asir,
Yemen, and Mokalla, is opposition of
the rulers to the ideas of pictures of
the human face or form, according
to strict interpretation of Moslem
law, which counts such representa-
tions as sacrilegious. Italian activity
in Yemen (southwestern Arabia) has
been marked in the direction of es-
tablishing pictures in the coast city
of Hodeida, but up to the present the
consent of the ruler has not been ob-
tained.
Over-Production in Germany?
Berlin — German Distributors' Cen-
tral Ass'n, which now embraces al!
local distributors and American com-
panies maintaining branches here, at
its last meeting, decided to take ac-
tion against over-production at do-
mestic studios. The step was taken
because, it was claimed, exhibitors
are securing the upper hand.
Hunter Opposite Bankhead
London — Ian Hunter will appear
opposite Tallulah Bankhead in "His
House in Order." for Ideal Films.
Movietone Vs. D-? Forest Device
London — There is much specula-
tion in the trade here as to what steps
De Forest Phonofilm will take to
meet competition to their device of-
fered by Movietone, which opened
last week in connection with "7th
Heaven."
Betty Nuthall in Film
London — Betty Nuthall, 16-year
old h'nglish tennis marvel, has sign-
ed a contract to appear in a British
film.
Not a Single Short from
Germany in 6 Months
Berlin — During the first six months
of 1927, not a single short reel was
produced in Germany. There were
177 screened of which 155, or 87.5
per cent were made in America.
In the first half of this year, 425
features were exhibited, of which 99
were domestic and 259 American.
Reports New German Unit
M'ashinfiton Bureau of THE FILM DAILY
Washington — George R. Canty,
foreign representative of the Dept. of
Commerce, reports formation of Su-
perior Film Corp., organized at Po-
mana by the Papist clergyman, Floyd
Beckwith, and backed by leading
church dignitaries, who intend pro-
ducing religious features, comedies
and educationals for church showing.
Many Hindenburg Films
Berlin — For the recent Hindenburg
festival, numerous Hindenburg films
were produced, the most important
by Deutsch - Vaterlandischen - Film-
Gesellschaft and distributed by Con-
dor Films. Ufa made a short reel de-
picting Hindenburg's life.
Poland Has 428 Houses
Warsaw — At a recent film exhibi-
tion, it was revealed that Poland has
428 picture houses and these plaved
to -37,000,000 people during 1926.
America leads in films imported, hav-
ing increased sales to that countrv
from 204 in 1923 to 604 in 1926.
Germans Forging Ahead
Berlin — In August 47 features were
released in Germany, 26 of which
were German-made and 21 foreign,
including 13 from the U. S. This
compares with 25 domestic and 10
foreign in July and 25 domestic and
12 foreign in June.
AMERICAN INDUSTRY
NOT THREATENED
Berlin — "The American motion
picture industry will never be en-
dangered by the foreign production
field," in the opinion of John S. Rob-
ertson, American director, now on a
two months' tour through Europe.
"Although America's strongest film rival
is Germany, there are several reasons which
lead me to believe she will never cause the
United States to look to her laurels with any
great trepidation." Continuing, he points out
that "the first and principal reason is the
length of time spent on the best German pic-
tures. While the American director stresses
acting as the most important thing in a pic-
ture, leaving the technical matters as a sec-
ondary consideration, the German values these
two points equally, and spends a proportion-
ately large amount of time on ponderous and
striking settings, unique lighting, odd back-
grounds and other details. As a result, the
American producer releases two pictures of
fine, consistent (|uality, to the German's one.
"Although the French and English indus-
tries have improved greatly of late, and their
films are steadily Ijecoming better, I believe
they will never give us any cause for vvorry
and will not even offer us severe competition.
It is doubtful if they will ever cease import-
ing American productions, either, because it
is not likely that they will be able to meet
the demands of their own exhibitors alone for
a long time to come."
Robertson will return to Holly-
wood about Nov. 15.
Pro Patria Issue Oversubscribed
London — Applications for over 2,-
000,000 shares of the new issue float-
ed by British bankers for Pro Patria
Films, Ltd., have been received. The
company is completing plans for pro-
duction. —
Mistinguett in Films
Paris — Franco-Filnjj new produc-
tion company, has signed Mile. Mis-
tinguett, music hall star, to appear
in its first picture.
Trade in Scotland to Fight
Threatened Censorship
Glasgow — Exhibitors and distribu-
tors of Scotland are organizing to
launch a concerted drive against
forces now sponsoring a censorship
law for the country. Sir John Gil-
mour, Secretary of State, announced
that he had been presented with
petitions for such a law.
Two New German Films
Berlin — Newest releases from the
studios of Berlin producers are "The
Woman with a World's Record," pro-
duced by Erich Waschneck aiTd fea-
turing Lee Parry, and "The Love
Dance," starring Jack Trevor, Claire
Ronimer, and directed by H. "Dwor-
skv for -A.afa Films.
Clavering Buys Rights
London — Screen rights to the cur-
rent play, "The Terror," have been
purchased by Arthur Clavering. The,
production is now running at the Ly-
ceum.
M,-*. v.;.-!
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'nihe Wcvk" hooking way co
r'H'K'd 1>Y Phi! Riissiiiui, genera! sv.'.
,;<-5na?:cr of ParV.e.
mOVlJ) GROSS 400,000 /
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and f'aihc .\c\v!.
pri -grams.
Duriii? K roadway's "rtahe Vv'r''~
tilC Ro>:y will r.1n>- "'Thf '
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servations
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The llieatr*.'s and fcalTives to be dvoivn dnrlp.g tlu; w.;.;k ar*.": Roxy fhc-
atv*:„ "The Main Event:" Parajuounl Tiiealrt/, ''The Forbidden Woiii;m;'*
Mark Slrand Theatre. 'Dre?^ Parade:'' Colony Th<>a?re, "The Angol of
'3voadway:" B. S.. Mo's.. Canjeo T!u;atie, -'-The Wise Wife;" B. F. Keith's
Dpi>0(1rouM- Theatre, ''The Girl in fhe PtVliman:'' B. S. Moss Broadway
r\ ..._ ■--S 1.1,,.... C,> TJ^...! .'■ r..,;c^t,r TK»>nty/. "TK(- Tvi?!.;' of ICijl£.<."
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B. S. Moss' BROADWAY
"'A HARP IN NOW
PATHE NEWS
PARAMOUNT THEATRE
JEfTA GOUDAL
''TNE FORBIPDEN WONAN''
GAIETY THEATRE
Cecil B. DeMille's "'KINC OF KINGS''
Mark STRAND THEATRE
WILLIAN BOTD in "'DRESS PARADE''
PATHE NEWS and PATHE REVIEW
CAPITOL THEATRE-PAf NE NEWS
B. S. Moss' COLONY
LEATRICE JOT in
''YHE ANGEL OF
BROADWAT"
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"'THE WISE WIFE''
With Phyllis Haver
PATHE NEWS and FABLES
B. F. Keith's HIPPODROME
MARIE PREVOST in
'"TNE GIRL IN THE PULLMAN''
PATHE NEWS and FABLES
LOEW'S STATE THEATRE
MACK SENNETT'S
"'THE GIRL FROM EVERTWHERE"
B. F. Keith's PALACE
PATHE-FABLES
and TOPICS OF THE DAy
ROXY THEATRE
VERA REYNOLDS in ''THE MAIN EVENT"
PATHE NEWS
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Pa^e
XHE patrons who attend the big first-run
theatres on Broadway, New York, demand the
best, and Pathe answers that demand, AND
HOW — with 8 smashing first-run attractions in
one week — plus an amazing array of super-
shorts, including Pathe News, Review, Comedies,
Fables and Topics.
Here is a record that shatters all prece-
dent— 11 of the leading first-run houses showing
Pathe Product simultaneously in one week, —
an unparalleled tribute to the season's most
sensational program.
Motion picture history is being made and
the Pathe-DeMille Program for 1927-28 is writ-
ing its most significant page.
Pathe
Member of Motion Picture Producers and Distributors of America, Inc.
Will H. Havs. President
THE
Sunday, October 30. 1927
■ssti
DAILV
11
Theater Equipment and Management
By UlCHABL L. SIUUONS
Tension on Upper Magazine
Shaft or Spindle
SOME \siilcl\- iiM.(l niak<.-> oi' projectors have an adjustable spring tension
on the ujipcr ma^axinc shaft or spindle. Proper adjustment of tliis
spring is important. If set too loosely the film will come from the feed
roll with a jerky motion. Tliis is especially noticeahle if used with a
bent reel, which is had for any film, particularly tihn which is in a dried-out
condition or badly worn.
If the tension is too tight the effect would not be noticeable on a full
reel of him. but the tension on the last 50 or 75 feet would be sufficient to
cause serious perforation damage when a small hubbed reel is used. It
is not uncommon for the film to break under this strain.
Sprocket Idlers
All sprocket idlers must be proper-
l\ adjusted. If set too far from the
sprockets, the film is liable to jump
out of place and ride over the teeth,
whereas, if they are set too close they
will ride the film, causing creasing,
especially on the lower sprocket
which acts as a brake on the friction
take-up.
The small -ock nuts on all idler ad-
justing screws should always be kept
tight. Failure to observe this rule will
allow the idlers to drop, not only
causing creasing but otherwise weak-
ening and permanently marking the
tihn.
It has been found that the safest
distance to set an idler from a sproc-
ket is the thickness of two pieces of
film. Some manufacturers recom-
mend the thickness of one piece of
film but this is insufficient as the
distance between the sprocket and
idler is too small to allow the aver-
age splice free passage.
When the idlers arc properly ad-
justed, it should be possible to move
any idler from side to side without
I danger of touching the sprocket teeth.
Badly worn idlers mark the film
and should be replaced immediately.
□
a
□
□
□
□
The arrow .shows where the teeth have been
grooved to a knife-like sharpness by coming
in contact with the wall of the film guide
This will ruin film.
Redecorate Hagerstowr Theater
Hagerstown. Md. — ^X'ixon's .\cad-
I emy has been entirely redecorated.
.\llan Bachrach is the manager.
New Dissolving Stereopticon
San Francisco — "Freddy," local
eriuipmcnt dealer, has developed a
I new dissolving stereopticon using a
niirror arc as source of light. Dissolv-
ing effects may be had now by using
a single lamp that is fed automa-
tically and re(|itiring only 15 amperes
for e.xccUent results. Installations
I will be availab'e at an early date.
Lash Equipping Loew's Corona
H. J. Kuckkuck, of Lee Lash stu-
Idios. reports that work of installing
I scenic e(|uipment in the new Loew
[house at Corona. L. I., will be coni-
Jplcted in a fev days. The house will
lopen Nov. \7 .
Capitol Installs Complex
Stage Elevator Systems
As part of the new entertainment
policy of the Capitol. Major Bowes
pomts to the innovation represented
l)y its system of stage elevators inak-
iug for entrances and exits of star
acts. A descending bridge carries
stars made of steel, weighing 90
pounds each, each conveying a girl.
These stars are motorized to revolve
with three separate electrical cir-
cuits in each star.
The bridge is part of the sy.stem of stage
elevators, each of which is divided into three
section.s constructed to move together, in-
dividually or alternately. Each elevator is
built to lift 15 t(>n« and moves at the rate
of 14 ft. per minute. This cc|uipment is
operated merely by the pressing of a button.
What is said to be the only piece of stage
e<|uipmcnt of its kind, is an automatic plat-
form operating on tracks. It can move as
a single .section or divide in two parts, travel-
ing up and down stage or to the right and
left.
The orchestra has an elevator of its own
which is divided into three separate lifts:
one for the orchestra proper, one for the
piano and one for the organ. The conductor
lias the power to send any or all of these
soaring or descending by simply pressing a
button on the conductor's stand.
"Talking Sign" at Dallas
Dallas. Te.x. — What is known as
the Long Talking Sign, a unique de-
vice that flashes a series of from 60
to 75 words, has been installed at the
new .Arcadia here by Louis L. Dent
of the Dent Theaters, Inc. The sign
is in the form of a tree, installed on a
cement stump in the parking space
in front of the house. It is 2,3 feet
high and 18 feet at the widest i)oinf.
National Theater Supply has the
rights to distribution.
Pastes Splicing
Formula on Cans
W. C. Davis, Josephine, Tex.
exhibitor, pastes the following
instructions on every can of
film he receives from the ex-
changes, as his bit toward pop-
ularizing the necessity of keep-
ing prints in good order.
"Should it become necessary
to make film splices, when re-
winding, with emulsion side up,
cut left hand side between first
and second sprocket holes. Wet
film one eighth inch and with
safety razor blade scrape clear
across. Put in film splicer.
Then cut right hand sids or
frame line with sharp knife.
Scrape bottom side, put in
splicer, holding film up. Apply
small amount of cement on film.
Clamp few seconds in splicer,
and writh clean rag and with
care, wipe both sides to avoid
big stiff buckles."
Automatic Devices Co.
Expands Activities
Allentown. I'a. — For the second
time in less than four years. Auto-
matic Devices Cc\, has found it ne-
cessary to seek additional factory
space. The lirm has started produc-
tion of A.D.C. Automatic Curtain
Control machines. Roll E-Z curtain
tracks and Stabilarc Generator panels
in a new i)lant at llv39-41 Maple St..
with over 50 per cent greater manu-
facturing area and available space at
the same location for future expan-
sion. Production of the Stabilarc
Motor-Generator continues in the
Newark, N. J. plant with main offices
for all activities of the Automatic
Devices Co. in the .Samuels fildg.
here.
RATS
We Specialize in Exterminating
Rats from Theatres
Guaranteed method, successful-
ly used for over fourteen years.
We service the largest chain
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Small cost. Rapid and sure.
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Our representatives are always
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GUARANTEE EXTERMINATING CO.
Amerim'.': Fmemo!^ Exterminatnrs
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Kliegl Offers Latest New
Design in liorderlights
Kleigl Bros., oper.itiiig the I'ni-
versai Klectrical Stage Lighting Co.,
"tier a new design in footlights and
liorderlights, which combine with the
leatiires of earlier models, colorcd-
(.'lass diflusing roundels, individual
aluminum reflectors, inclosed con-
•'truction, non-fading colors and great-
er flexibility. The new designs in-
> hide single and double row scnii-
flush type ftiotlights. single row dis-
appearing footlights, borderlights in
three sizes and proscenium lights.
The company also aniioimces blue
prints for architects and engineers,
showing construction details and di-
mensions of footlights, borderlights
and proscenium lights are available
on retiuest.
National Has Engineering
Department on West Coast
.*san h'rancisco — h'ollowing out its
complete service program, the Na-
tional Theater Supply Co. has estab-
lished an engineering department
here. G. G. Thompson has been
placed in charge. This dc|)artment
will serve all West Coast exhibitors
in conjunction with the company's
one-contract equipment plan and as
well, on all matters wherein engi-
neering and research service is
needed.
Thompson is an active member of
the American Institute of Electrical
Engineers. During the past two
months he has been at National head-
quarters in Chicago where he has
been studying the National Service
plan and becoming familiar with its
engineering requirements.
Draughtsmen and theater equip-
ment experts have been cm))loycd
and the Western Division Engineer-
ing Department will soon be readv to
function in its complete process!
LEE LASH STUDIOS
H. J. Kuckuck, Gen'l Mgr.
1818-38 Amsterdam Ave., N. Y. C.
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THE
12
Leatrice Joy in
"The Angel of Broadway"
Pathe Length: 6,555 ft.
STORY OF BROADWAY
NIGHT LIFE SUITABLE FOR
SMALL TOWN CONSUMPTION.
GOOD DRAMATIC STORY, BUT
NIGHT CLUB ATMOSPHERE
OUTDATED.
Cast Leatrice Joy as a night
club dancer gets awaj^ with a tough
part to handle. Victor Varconi does
a "noble hero" role acceptably. Ivan
Lebedeff good as a Broadway round-
er. Others May Robson, Alice Lake,
Elise Bartlett, Jane Keckley, Clar-
ence Burton.
Story and Production .... Romance-
drama of Broadway night club life.
Lots of human interest, but the data
on Broadway night life is not up-to-
the-minute. Those who know their
New York will smile at the antique
atmosphere, but it will no doubt go
great out in the open spaces. It is
a highly moral yarn, showing how a
night club dancer puts on an act
"kidding" the Salvation Army lass.
Varconi has joined up with the Sal-
vation Army, and when he finds that
his "convert" is just using the stuff
for night club "copy," the drama
grows tense. She finally sees the
error of her ways. Not big town
stuff.
Direction Lois Weber;
fair.
Author Lenore J. Coffee
Scenario Lenore J. Coffee
Photography Arthur Miller;
spotty.
"The Girl From
Everywhere"
Pathe Length: 3,303 ft.
NOVELTY SLAPSTICK COM-
EDY IN THREE REELS. BATH-
ING GIRLS IN TECHNICOLOR
A BIG TALKING POINT.
Cast Daphne Pollard and Mack
Swain plays leads. Work satisfactory.
Loads of gorgeous girls posing in
Technicolor and in abbreviated cos-
tumes make this attractive.
Cast and Production. .. .Slapstick
comedy done in the usual Sennett
style. Only three reels but billed and
.-undled by Pathe as a feature. Little
plot running through it. The gags
are not very hot, but they will prove
funny enough to get laughs out of
the average picture-goer. It's prettv
much of a rough and tumble affair,
ending up with the old business of the
lions breaking loose, etc. The fact
that practically all of the bathing
girl sequences are in color will mark
It as sufficiently different to appeal
to the average audience. The Tech-
nicolor scenes are really gorgeous.
So are the girls. Should make the
nucleus of a snappy program. You'll
have to build up your show with ad-
ditional short subjects, but with the
generally excessive footage to which
most features run the change might
easily be welcomed.
P'^'fction Eddie Cline;
Authors Harry McCoy,
Vernon Smith.
Scenario Harry McCoy,
Vernon Smith.
Photography ....St, Klmo Bovce,
l-oiii'; Jennings; good.
DAILY
Sunday, October 30, 1927
William Boyd in
"Dress Parade"
Pathe-DeMille Length: 6599 ft.
GALA ENTERTAINMENT.
WEST POINT A STRIKING
BACKGROUND FOR A STORY
THAT DOESN'T RELY ON FLAG
WAVING FOR ITS APPEAL.
Cast William Boyd again de-
monstrates his genuine ability to put
a role over in convincing fashion.
Will cement his popularity with this
one. Hugh Allan splendid as the
cadet. Bessie Love pretty and pleas-
ing. Others Walter Tennyson, Mau-
rice Ryan, Louis Natheaux.
Story and Production .... Comedy
drama. Here's one that's in — sure
thing. Picture the background that
West Point affords for a story of
military life and routine. It packs
the picture with enthusiasm and gen-
uine fervor. But this is not to in-
timate that the story relies on the
old flag waving way for applause. It
tells a truly interesting, and plausible
story about a real wise guy's entrance
and service in the country's army
training school. The atmosphere of
West Point and pertinent details re-
lative to the training add greatly to
the story's interest but Donald Crisp
has not depended solely upon this to
put the picture over. The dramatic
climax is a truly great situation.
Direction Donald Crisp ;
excellent.
Author. .. .Maj. Robert Glassburn,
Maj. Alex. Chilton and Herbert
David Walter.
Scenario Douglas Doty
Photography Peverell Marley;
splendid.
"A Harp In Hock"
Pathe Length: 5,999 ft.
ENTERTAINING. HUMAN
AND SWEET STORY MAKES A
NICE BOX-OFFICE NUMBER.
RUDOLPH SCHILDKRAUT
AND JUNIOR COGHLAN A
SPLENDID TEAM.
Cast. . . .Schildkraut, first class.
Junior Coghlan a great little troup-
er. Bessie Love, May Robson, Joseph
Striker satisfactory.
Story and Production. ... Comedy-
drama. An interesting yarn of an old
Jewish pawnbroker who adopts
Junior Coghlan, fathers him only to
lose him through the prejudices of
his neighbors, There is a reunion,
of course, and a happy solution for
all concerned. One of the principal
charms of the picture is the fine work
on the part of the two leads. They
make an unusually competent and
sympathetic combination that will go
over decidedly with any audience.
Schildkraut is an old hand at acting
and. therefore, his performance is
finished off with many fine touches.
Junior Coghlan is a lovable youngster
and a very clever performer to boot.
Direction Renaud Hoffman-
fine.
Author Evelyn Campbell
Adaptation and Continuity, . Sonya
l.evien.
Photography Dewey Wrigley :
very good.
Jetta Goudal in
"The Forbidden Woman"
Pathe-De Mille Length: 7,000 ft.
STRONG STORY PLUS FINE
DIRECTION AND ACTION
MAKE THIS STAND OUT AS
REALLY WORTHWHILE OF-
FERING.
Cast.. Jetta Goudal, Joseph Schild-
kraut and Victor Varconi turn in a
trio of splendid characterization.
Well balanced cast includes Ivan
Lebedeff, L. Snegoff and Josephine
Norman.
Story and Production Some
strong situations lift this picture
above the general run and stamp it as
fine entertainment. Nor does the
semi-unhappy ending detract from
this effect. Jetta Goudal is a Moslem
spy who marries Varconi, a French
colonel to obtain military secrets and
then falls in love with his brother,
Schildkraut. She makes love to the
brother, who is forced into service in
Varconi's regiment. When he repu-
diates his love for his brother's wife,
Schildkraut is framed by the wife,
but she repents and confesses. Her
death reunites the brothers. The end-
ing carries a powerful wallop as does
the meeting of the brothers after
Schildkraut's affair with his brother's
wife.
Direction Paul Stein ;
very good.
Author Elmer Harris
Scenario Clara Beranger
Photography David Abel;
excellent.
Vera Reynolds in
"The Main Event"
Pathe-DeMille Length: 6472 ft.
EXCITING DRAMA OF PRIZE
RING WHICH IS GOOD ENTER-
TAINMENT AND OFFERS CON-
SIDERABLE EXPLOITATION
POSSIBILITIES.
Cast Rudolph Schildkraut's
work outstanding. Vera Reynolds
good. Charles Delany shows prom-
ise. Robert Armstrong the opposing
fighter who takes it on the chin.
Julia Faye, his lover.
Story and Production. .. .William
K. Howard aimed this one at the box
office, and it should prove a general-
ly pleasing offering. He didn't
bother with a lot of fancy trimmings,
but tells a straightforward story,
which winds up with a fight which
will have them cheering. Vera is a
cabaret dancer who vamps Delaney to
make him break training for his fight
with Armstrong, her supposed fian-
ce. • She falls in love with her victim
and goads him into winning the fight,
by telling him he has been framed
by his opiwnent. Not big, but en-
tertaining and fast moving for any
type house. Sell it on its prizefight
angle, playing up the corking battle,
which is a wow from the first gong.
Direction. .. .William K. Howard;
good.
Author Paul Allison
Scenario Rochus Gliese
Photography Lucien Adriot;
excellent — some unusual camera
work.
Marie Prevoat in
"The Girl In The Pullman"
Pathe Length: 5,867 ft.
FARCE COMEDY BUILDS
LAUGHABLE COMPLICATIONS
IN MARRIAGE TANGLE, BUT
THE PULLMAN SCENES ARE
SOMEWHAT WEAKENED BY
REPETITION.
Cast. .. .Marie Prevost as the di-
vorced wife a great little vamp. Har-
rison Ford amusing as the man
sought by two women. Franklin
Pangborn scores in his individual
style. Others Kathryne McGuire,
Ethel Wales, Harry Myers.
Story and Production .... From the
story, "The Girl in Upper C," by
Willson Collison. The first half is
by far the best. Story lets down in
the Pullman scenes in the last two
reels through too much repetition.
Harrison Ford is again a medical
specialist, with a divorce pending. He
gets himself engaged to another girl,
but is still in love with his wife. His
fiancee does not know of the first
marriage. Then the wife appears on
the scene, and tries to vamp him
back again. Complications naturally
arise, and lend theinselves to easy com-
edy situations. With both girls on
the Pullman, the fun consists in Ford
trying to straighten out the tangle.
Marie Prevost and Ford are ably
assisted by Pangborn in fine comedy
work.
Direction Earle C. Kenton;
good.
Author Willson Collison
Scenario F. McGrew Willis
Photography Dewey Wrigley;
fine.
Phyllis Haver in
"The Wise Wife"
Pathe Length: 5,610 ft.
DELIGHTFUL COMEDY
CLEVERLY DIRECTED PRE-
SENTS A FINE CAST IN A
STORY THAT IS SMART AND
ENTERTAINING. PERSONAL
TRIUMPH FOR PHYLLIS
HAVER.
Cast. . . .Phyllis Haver in the name
part captivates with her art and
beauty. Tom Moore an excellent
leading man. Jacqueline Logan adds
oodles of charm to offering. Others
Joseph Striker, Fred Walton.
Story and Production. . . .From the
novel by Arthur Somers Roche. Here
is an author whose material is what
the distracted director needs. The
story has a clever love tangle that
builds to a variety of amusing and
highly original situations. A fine cast
puts it over. The direction comes in
the "brilliant" class. The settings are
exquisite. It easily ranks as one of
the season's smartest and cleverest
comedies. "The Wise Wife" sets
out to cure her hubby of infatua-
tion for a flapper. Her method is
most original. She parks the other
girl right in her home with hubby,
and gets them both so fed up on
each other that they are glad to call
it a day and quit.
Direction E. Mason Hopper;
splendid.
Author Arthur Somers Roche
Scenario . Zelda Sears-
Tay Garnett.
Photography Frank Good :
the best.
1
i
oKsa.
THE
Sunday, October 30, 1927
■SBtl
DAILV
13
"Two Arabian Knights" 1
i'liitvd Artists LiHi/th: 8:250 ft.\
SOLDIER ANTICS GALORE. 1
MANY GOOD LAUGHS AND
SOME BRIGHT SITUATIONS
THAT KEEP YOU IN A
CHEERY FRAME OF MIND.
Cast. .. .William Hoyil aiul Luiiis
\\ ulhcim tlic coiiu'dy team who make
merry, and ([iiite successfully. Mary
Astor, the heroine, has little to do
hut look pretty and does that very
well. Ian Keith, Michael \avitch,
DeWitt Jennings, Boris Karloff,
Michael \ isarotT others in the cast.
Story and Production .... C omedy
romance. The army is at it again.
It seems a real bottomless well of
mirth, this army business. Here
again two American doughboys cut
up on Furopean territory to the tune
of many laughs and much all around
merriment. Perhaps there are two or
three gags that are just a shade off
the line — especially the one where
Wolhcim discovers he is milking the
wrong kind of goat — but otherwise
it's real good fun. The two escape
from a Cierman prison camp and then
the fun begins. How they eventually
meet up with a pretty .Arabian girl
and get in wrong with her papa pro-
vides a whirlwind finish to the rest
of the business. Naturally handsome
Bill Boyd walks off with the girl.
Direction Lewis Milestone;
first rate.
Author Donald McGibney
Scenario Jas. T. O'Donohue-
Wallace Smith.
Photography Tony Gaudio-
Joe August; very good.
Miinini Ihiiiis IH I
'The Fair Co-Ed"
M-d-M Linyth: GIOS ]t.
CLEAN, WHOLESOME COM-
EDY THAT VIBRATES WITH
ORIGINALITY AND MIRTH
FROM START TO FINISH. EAS-
ILY THE BEST MARION
DAVIES HAS DONE.
Cast. . . .Star proves hersell a com-
edienne with genuine talent and real
capabilities. Certain to delight her
following and gather in new admirers
with this. John Mack Brown a new
hero who makes the grade easily.
Jane Winton a vi>ual treat, as usual.
Story and Production. .. .Comedy-
romance. Here's one for the whole
family. Young and olil alike will en-
joy "The Fair Co-Kd." It's a college
yarn chock full of campus capers and
student monkey shines that will stir
up happy rcminiscense in the grown-
ups and merry anticipation in the
vounger crowd. It's clean fun and
well deserving the hearty support of
the picture-going public. Marion
phns a college girl with sense oi
iiumor. Her crush on the basket
ball coach provides the romance. The
story reaches a clinia.x in the basket
ball game wherein Marion makes a
last minute entree and in a "one
minute to play" sprint gathers in the
laurels for her alma mater and the
coach for herself.
Direction Sam Wood;
clever.
Author George Ade
Scenario Byron Morgan
Photography John Seitz;
first rate.
Sh^rt Subjects
"The Masked Menace"
Patheserial
Good Story Material
Type of production 10 chapter
serial.
The Clarence Budingtun Kelland
story in the Saturday i:.vening Post
has i)roved an excellent source for
the material in this picture, there be-
mg numerous evidences of originality
and freshness in the situations, in-
cidents and other big points on the
plot. Arch Heath has done a <left
job with the direction, also marked
by freshness except in the one in-
stance where he uses the symbolism
of a villainous character crushing a
rose. The film editor should have cut
that out with gusto. Things move at
a rapid pace, the points of tension
tightening nicely as the end of a
chapter is reached, so that the folks
will have their curiosity aroused at
what happens in the forthcoming
issue. Larry Kent is a wholesome,
convincing hero, with Jean Arthur
making a successful stab at the prin-
cipal feminine role.
George Jessel in
"Sailor Izzy Murphy"
Warners Length: 6,020 ft.
JESSEL FAILS TO BUILD
COMEDY ATMOSPHERE IN
STORY THAT RUNS WILD
WITH MELODRAMATIC TRIM-
MINGS AND FOOLISH PLOT.
Cast:. .. .Jessel looks like the goat
in an impossible story that handi-
caps him and kills off all his comedy.
Warner Gland a sterling player
swamped in an unconvincing role.
Audrey Ferris does some mechanical
posing. John Miljan does his lunatic
specialty convincingly. Others Otto
Lederer, Clara Horton and Theodore
Lorch.
Story and Production The
press book describes it as "a battle of
wits and half-wits." And the half-
wits win all the way. It is one of
the most witless productions of the
season's offerings. Jessel finds him-
self a sailor aboard the yacht of a
millionaire whose daughter he loves.
John Miljan is the captain, who has
shipped a crew of lunatics like him-
self, to revenge himself on the million-
aire and 'his daughter. From then on
the doings are wild and woolly, with
Jessel trying to outwit the crazy cap-
tain in his plan of destroying the
vacht and all aboard. Mi'jan steals
the picture, for the dizzy mclo gives
Tessel no chance to top it with his
comedy antics.
Direction Henry Lehrman;
haiulirapped.
Author E. T. Lowe, Jr.
Scenario E. T. Lowe. Jr
Photography Frank Kesson;
good.
"East Side, West Side"
Fox Length: 8154 ft.
GOOD ENTERTAINMENT IN
STORY THAT USES NEW
YORK FOR A BACKGROUND.
INTERESTING SITUATIONS
NICELY HANDLED. THE PIC-
TURE RUNS A LITTLE LONG.
Cast. .. .George O'Brien again giv-
en some serious bits which he does
very well. Virginia Valli pleasing
lead and Holmes Herbert in another
of his capable portrayals. Others in-
clude J, Farrell MacDonald, June
Collyer, Johnny Dooley, Dore Davi-
son.
Story and Production. .. .Dramatic
romance. Felix Reisenberg's story
about a barge boy told against the
thoroughly interesting and thrilling
background of the great metropolis,
has come under the capable handling
of Allan Dwan and provided an en-
tertainment more than likely to
please the majority, outside New-
York as well as in it. John Breen's
rise from a barge boy to prize fight-
er, and finally to a position he has
dreamed of — the builder of skyscrap-
ers, is followed by disillusion and loss
of faith in mankind, only to be restor-
ed by his love for Becka, the little
Jewish girl whose folks had taken
him in as a lad. .A well developed
continuity. A good production.
Direction .-Mian Dwan;
good.
Author Felix Riesenberg
Scenario Allan Dwan
Photography Geo. Webber;
very good.
"Newlyweds' Christmas Party"
Stern — Universal
Children's Special
Type of production. . . .2 reel comedy
The Christmas spirit gets an early
start in this offering. Snookums is
the center of interest. While his
parents start on their Christmas
shopping. .Snookums goes on an ex-
pedition of his own. He lands up in
the (Iipartment store with his parents,
and the old line of mix-up gags are
called upon to build up excitement
and comedy. Then there is a wild
ride in a runaway trolley, with every-
body spilling Christmas packages all
over the landscape. Then the trim-
ming of the Christmas tree, with
.Snookums sneaking out to bring in
a crowd of ragged urchins to share
in the presents SJanta Claus brings.
The kids will probably giggle at
Snookiim's antics, but for a Christmas
special it seems that the director
might have worked in some original
angles. It is the regular line of
Snookum antics with no new gags to
make it stand out. Gus Meins di-
rected
"South of the Northern Lights"
Fcaturette — Universal
The Fur Flies
Type of production. .2 reel Western
'J'he fur flies, in this case, means
that there is a skin game going on by
reason of a mysterious "vVolverinc",
who takes other pe<»ple's pells with-
out asking. Jack I'errin is the cor-
poral of the Northwestern Mounted
who gets his man, first bringing to
bay a desperate gang of fur thieves.
It has the familiar incidents of rid-
ing, a |>retty girl to inspire the hero
and make his efforts worthwhile, hard
fighting and .>,o forth. A good aver-
age booking of its kind.
"Chicken Feed"
Roach — Pathe
"The Guny'H All Here"
Type of production. . . .2 reel comedy
Roach's rascals are out in full force
in this one, scattering gags and de-
struction with their usual abandon.
A lively and intelligent monkey takes
his place with the best troupers in the
crowd, furnishing antics of a hilarious
kind and helping the scenarist work
out the plot to a logical conclusion.
The story concerns the magical
changing of Farina's sister into a
monkey, a chicken and back into her
dusky human self. The result is
plenty of laughs and sport for old and
young.
"Many Wings" — Bruce Scenic
Educational
Fine Bird Shots
Type of production. ... 1 reel scenic
The first half of the reel shows
various rocky sea coast shots where
large flocks of birds make their
homes. A convention of sea gulls is
shown, both in flight and repose. An-
other sequence oflfers fine views of a
great flock of pelicans, and their study
at close range makes fine entertain-
ment. The second half presents views
of summer landscapes, with woods,
meadows and brooks. Altogether a
well balanced scenic done with good
photographic effects.
"He Tried to Please"
Cameo — Educational
A Ten-Sfrike
Type of production....! reel comedy
This Cameo made us sit up in
picasurab'e surprise. It touts a new-
comer. Monte Collins, who will bear
watching. He's there. Style all his
own. He's so seriously absorbed in
what he's doing that you forget you're
watching a comedian before a camera,
'^eroiully. a lot of new business is
introduced by the director. Old situa-
tions are handled with that different
touch that jolts the hard-boiled re-
viewer right out of his shell. Directed
bv Harry Sweet, This new combina-
tion have started something on the
comedv lots. Watch 'em.
"All for Uncle"
Stern Bros. — Universal
Good Clowning
Type of production. . . .2 reel comedy
Francis Corby, who directed this
third one of the "Mike and Ike"
series, known how to get the best of
the material and principals he has
to work with, and they — the princi-
pals, at least — in turn make his job
none too distressing, for Charles King
and Jack Dorety in the roles of the
twins, are troupers down to their
toes. It's all about a wedding gift
of $10,000 which Uncle Dudley is
ready to offer, but with no sweet
thing in sight to form a party of the
second part. That's where Mike
comes in, dressed up to play the
part, and as usual a scries of mis-
haps finds them out of the running
for the monev at the end.
Exhibitor Fined in Fight Film Action
Louisville — Jos. L. Steurlc. busi-
ness manager of the Walnut, this
city, was fined $500 in Federal Court
on a charge of receiving and caus-
ing to be carried from Illinois to
Kentucky pictures of the Tunney-
Denipsey fight. The pictures have
been showing at the theater for two
weeks.
THE
14
Svuiday, October 30, 1927
■
COAST COVERAGE BY TELEGRAPH
Tiffany Buying Fine Arts Studio
INTENSE DRIVE FOR CONSERVATION AT ALL STUDIOS— BARKER AND BRAY DISAGREE
ON STORY -CRUZE LEAD FOR UNKNOWN — OTHER WIRED COAST NEWS
$500,000 REPORTED AS
AGKtED PURCHASE PHICE
Negotiations are about to be closed
for the purchase by Tiffany of the
Fuie Arts Studios. The papers now
are in escrow and it is considered
certain that the deal will go through,
M. H. Hoffman, vice president, stat-
ed before departing for New York
where he arrives Tuesday.
The transaction, it is stated, in-
volves close to $500,000. Tiffany in-
tends to spend an additional $250,000
for immediate construction of new
stages.
James Cruze Gives Lead to
Unknown in "Red Mark"
Nena Quartaro, James Cruze's lat-
est find, will play the leading fem-
inine role in "The Red Mark" which
is to be made for Pathe-De Mille.
Miss Quartaro never has acted be-
fore the camera. Gustav Von
Seyffevtitz is to play the male lead.
Conservation Movement Grows
Less film is being used in Hollywood studios. It is
estimated that the average amount of film used on a pro-
gram picture is 85,000 ft., in contrast to 125,000 ft. last
year.
Directors are urged to refrain from over-shooting
scenes and writers are asked not to over-write. Before
a picture is put into production, various members of the
producing unit make estimates as to the amount of foot-
age needed on the set.
At independent studios, many pictures are completed
with less than 20,000 ft. of film being used.
Fred Thomson to Have 2
Directors for Next Film
Fred Thomson is to have two di-
rectors for "The Pioneer Scout," his
next production to be released by
Paramount. Lloyd Ingraham will
have charge of the dramatic story
and Alfred L. Werker the exteriors.
Nat Ross Starting Series
Nat Ross is to start direction im-
mediately of the new series of "The
Collegians, under supervision of
Carl Laemmle, Jr., with whom hej
just returned to the Coast. Others
in the party were Edward Montague,
Jean Lido and Sam Wiesenthal, as-
sistant to Laemmle.
Tryon to be Honor Guest
Glenn Tyron is to be guest of
honor at the Armistice Ball to be
given Nov. 12 by the Universal City
post of the Veterans of Foreign
Wars. Lindsay Thomson heads the
entertainment committee.
Dale Fuller and Mary Alden Cast
Dale Fuller and Mary Alden have
been cast for "The Cossack," John
(Gilbert's new starring vehicle for M-
G-M.
Sterling in Dix Film
Ford Sterling will appear with
Richard Dix in "The Traveling
Salesman," the star's next for Para-
mount.
AL BOASBERG
OFFICIAL HUMORTITIAN
SAYS AIAEN ON
We met in a re-
I volving door and
I started to go
around together.
"Leopard Woman" Completed
Jacqueline Logan has completed
the title role in "The Leopard Wo-
man," Rupert Julian production for
De Mille.
Bernard Gorcey in "Abie"
Bernard Gorcey of the original cast
will play in the screen version of
"Abie's Irish Rose." Fay Wray will
not be in this production.
Tiffany-Stahl Signs Starke
Pauline Starke has been signed by
Tiffany-Stahl to be featured in
"Streets of Shanghai."
Leonards Plan New York Trip
Robert Z. Leonard and his wife,
Gertrude Olmstead, are planning a
trip to Nev\- York.
M-G-M Seeks Sophie Tucker
M-G-M has made a screen offer to
Sophie Tucker, veteran vaudeville
headliner.
Added to "Stage Kisses" Cast
Ethel Wales, Frances Raymond,
and Phillips Smalley have been added
to the cast of "Stage Kisses" \\hich
Albert Kelly will direct for Columbia
with Kenneth Harlan and Helen
Chadwick as leads.
Barker-Bray Deal Off
Due to Disagreement
Reginald Barker will not direct a
picture for J. R. Bray for release
through Pathe, for following negotia-
tions of a week, the pair were unable
to agree on a story.
Novarro Title Set
"His Night" is the title selected
for the new Ramon Novarro picture
which Harry Beaumont directed for
M-G-M.
Two New Stem Players
Derelys Perdue and Frances Ham-
ilton are latest additions to the Stern
comedy ranks. Both are appearing
in the "Keeping Up with the Jonses"
series.
Eileen Percy Seriously
111 with Sinus Trouble
No change is reported in condi-
tion of Eileen Percy who was re-
moved to the hospital a week ago
suffering from sinus trouble. Her
condition is serious.
Dickinson on Langdon Publicity
Weed Dickinson has been engaged
by Don Eddy to handle Harry Lang-
don's publicity. Formerly with FBO
and more recently with United Art-
ists.
"Casey Jones" Cast Complete
With Ralph Lewis as star, casting
has been completed for "Casey
Jones," an Arthur Hoerl original for
Rayart. Charles J. Hunt will direct.
The cast includes Kate Price, Al St.
John, Jason Robards and Anne
Sheridan.
"Freckles" Completed
"Freckles" has been completed at
FBO under direction of Leo Mee-
han. In the cast are John Fox, Jr.,
Gene Stratton, Hobart Bosworth,
Eulalie Jensen, Billy Scott, Lafe Mc-
Kee and Frankie Darro.
Comedy Constructionists Signed
Stern Brothers have signed Leslie
Goodwin and Sam White, comedy
Constructionists. White will gag the
"Let George Do It" comedies, while
Goodwin has been assigned to the
"Mike and Ike" unit.
Bebe Daniels Has Influenza
Bebe Daniels is confined to her
Beverly Hills home with influenza.
Her condition is not serious.
Austin Cast for "Red Hair"
William Austin has been cast in
"Red Hair," Clara Bow's next for
Paramount. Lloyd Corrigan and
Agnes Brand Leahy are writing the
cript. Clarence Badger will direct.
Fields Recovers
Recovered from injuries re-
ceived when struck by a truck
while riding a bicycle, W. C.
Fields has returned to the Par-
amount studio and soon will re-
sume work on "Two Flaming
Youths," in which he is co-
starred with Chester Conklin.
Rigby Adapting "Sin Ye Do"
L. G. Rigby is doing continuity of
"Sin Ye Do," an original by John
Lynch which Ernst Laemmle is di-
recting for Universal.
Completes Sierra Film
Frank Yaconelli has completed di-
rection of "There He Goes," an or-
iginal by Charles Diltz and Les Good-
win for Sierra. Earle Douglas is
starred in a cast including Mary
Arnold, Jack Wise, Harry Martel and
Jerry Pembroke.
H A R OLD
SHUMATE
Originals— Adaptations
For
Lasky — M. G. M.
Universal — Fox
"Management
Edward Small Company
FREELANCING
-.J
ija
Sunday, October JO. 1927
THE
■cStl
DAILY
15
Universal Buys Stories
"YoiiUK Blood" by F. K. Rath has
been piirciiascd by Universal for
(.ieorge Lewis. \\'illiani W'ylcr will
direct "Has Anybody Sicn Kelly?"
another new story purchase.
"Thoroughbreds" has been acquired
for Robert F. Hill.
New Reynolds Picture
"Walking Back" is the title of \'era
Reynolds' next picture. It is based
on "A Ride in the ("ountry." a story
by George Kibbe Turner which ap-
peared serially in Liberty. Douglas
Doty did the script. Ralph Block
will supervise. William K. Howard
may direct.
Sheldon Finishes "Haunted Ship"
"The Haunted Ship," Titlany re-
lease, has been completed by Forrest
Sheldon. Cast includes Dorothy Se-
bastian, Montagu Love, Tom Sant-
schi, Ray Haller, Eileen Percy and
Sojin.
By RALPH WILK
llollyiK'Ood
is all snnles
was formerly
Tiffany Changes Title
"A Woman of the World," now
in production by Tiffany, will
be released as "A Woman Agains
the World." Phil Rosen is direct-
ing. Leads include Harrison Ford
Georgia Hale and Harvey Clarke.
"Panting Papas" Finished
"Panting Papas" Darmour-F B O
comedy featuring the fat men,, "Fat-
ty" Alexander, "Kewpic" Rose and
"Fat" Karr, is the latest of these
productions.
BILL GORSMAX
these days. Bill
an electrician at the Paranu)unt
Long Island studio and came to the
Coast several months ago. Unable
to find work as an electrician, he be-
came an actor. He made good and
is now furnishing the comedy relief
in a Laura La Plaute production.
Bill weighs more than 225 pounds
and is a good comedv tvpe.
♦ ♦ ♦
Our Passing Show: Julia
Fiiyc reading a letter from
Betty Jewel, who is in Lon-
don. By the way, Betty does
not know that Julia soon will
be sailing for England. Julia
and her mother left this week
for the trip abroad.
♦ ♦ »
Claude Berkeley, a De Mille
studio film editor, "doubled in
brass" several years ago while
working with the "Scrap
Iron" unit. He acted in the
picture and was also its cutter.
♦ » »
Ollie Marsh may join the ranks
of Hollywood airplane owners. Bob
Kurrle, ICdwin Carewe's cameraman,
owns an airplane.
♦ * *
Tom Smith, artists' repre.seiitative,
is producing a vaudeville sketch.
Atmosphere
Gilbert Warrenton shooting
first camera on Paul Leni's
special for Universal, "The
Man Who Laughs" knowing
that Von Stroheim's staff have
their heads shaved a la Ger-
mania as a token of respect to
their chief, saw to it that each
member of Leni's staff should
wear a French basque with the
words "L'Homme Qui Rit"
printed on it. He gave his idea
to Paul Kohner, production su-
pervisor, who issued an order
to that effect.
Holmes in Demand
Stuart Holmes won't have an open
day until January. He is doing a lead
in "Beware of Married Men" which
Archie Mayo is directing and later
will play the part of Derry Moir
in "The Man Who Laughs" for
Llniversal.
Colleen's Title Selected
"Her Wild Oats" is the title for
Colleen Moore's current picture
Work is progressing satisfactorily
Marshall Neilan is directing. Larry
Kent is the male lead.
Terriss with Columbia
Work has started on "The Siren'
for Columbia. Tom Terriss is di
reeling.
Bowers Starts
Charley Bowers who is making a
series of six comedies for Educa
tional has started on the first. Mo.=t
of his special equipment was shipped
from New York.
Genial Paul Bern is back in
Hollywood — and glad to be
here. He was the first mem-
ber of the film colony to fly
to Chicago as a passenger.
* » «
N'ils .\sthcr is getting some of the
I)rize roles of the year. He ai)peared
in '"Sorrel and Son" and has started
work in "The Blue Danube."
» * ♦
One of our friends, a former film
salesma)i, has not forgotten his
early training. He recently finish
"The Little Mother," with a cast in- ed an iynportant picture and with
Finishes Role with "D. W."
Rosa Rosanova has finished her
part in "Drums of Love" for D. W
Griffith.
Playing Opposite Barton
Gloria Lee plays the feminine lead
opposite Buzz Barton in "The Pinto
Kid" for F B O.
eluding Tom Santschi, Lillian Leigh-
ton and Patricia Palmer. It will
play the Keith and Orpheuui cir-
cuits.
« * «
Mary Foy, former eastern
character woman, is keeping
busy on the Coast. She has
just finished work in "The
Terrible People," a Pathe se-
rial, and has worked in "Is
Zat So?", "Slaves of Beauty,"
"Two Girls Wanted" and other
productions.
* ♦ ♦
Leo Beggs, who has appeared in
many eastern-made pictures, was a
member of the cast of "My Mary-
land," which played Los Angeles.
« '« «
James Bradbury, former Broad-
way favorite, is much in demand
here for character roles. In his 48
years on the stage he has played a
variety of roles, his characterization
of a hair-lipped farm hand in "Ebcn
Ilolden" being his most unusual. He
also attracted much attention in "Is
Matrimonv a Failure?".
* ♦ «
Our list of missing middle names
includes Joseph Lametti Striker,
William Joseph Scully.
* * *
George O'Brien, Olive Bor-
den, William Wellman, John
M. Stahl, Francis McDonald,
Warner Richmond, George
Behan and "Bill" Alexander
were among celebs tvho at-
tended the premiere of "Bill"
Tilden's play, "They All
Want Something."
Chappell iJossrtt has two pictures
playing in Los Angelas. In "The
Blood Ship" he is u gentle deacon
while in "Alias the Lone Wolf," he
is a "har-boiled" crook.
« » »
The two Hills, Rice and Wright,
share the same office at the I'ara-
moimt stu<lio. They are members
of .Arch Reeve's publicity department.
Bill Wright is a former Indianapolis
newspaperman, who was at the i'ara-
mount Long Island studio before be-
ing transferred to the Coast.
* * *
Pierre Couderc, comedy construc-
tor and scenarist, knows circus
stories. .At the age of six, he joined
an acrobatic troupe and toured the
world, appearing in music halls and
circuses.
* * *
Mel Brown working on "13 Wash-
ington Square" at Universal. In
order to make the atmosphere a lit-
tle ?nore Bohemian he has a radio
on the set, serves coffee, tea, candies,
cukes and cigarettes at four o'clock.
When football games are played a
score board is erected and the game
is recorded play by play. Jack
Townley on Brown's staff as a writ-
ter is the official scorekeeper.
the film parked under his arm, call-
ed on an old friend, who runs a
first run house in Los Angeles,
i^eedless, to say the exhibitor book-
ed the picture. The two men hail
from the Middle West.
* * *
Hal Roach leads his orchestra
playing the violin left-handed. The
company consists of 12 pieces. Six-
teen of the 22 ynembers of the Cul-
ver City Municipal Band are em-
ployees of the Roach studio.
* * ♦
Palms, just outside of Culver
City boasts of having a six piece
string orchestra, all six members
being on the police force. When-
ever they make an appearance one of
the members has to stay at the sta
tion house and in case anything hap-
pens he has to get in touch with the
orchestra in order to have the law-
function ])ropcrlj-.
* * *
The foreman of the minia-
ture department of a studio
was recently placed in charge
of the payroll.
* * *
Al Boasberg gets credit f-or
announcing that Gene Tunney
has been admitted into royal-
fit, his new name being Count
14.
* * *
\\'alter Merrill, the actor, also is
writing stories. He believes in con-
trasts, his "V^engeance." being a
story of the underworld. His sec-
ond story is whimsical and tender.
"Rip" in Production
Work has started on "Rip Van
Winkle" at the De Mille studio. Ru-
dolidi Schildkraut plays Rip. William
de Mille is directing from a script
by Clara Beranger.
Wood Directing Shearer
Norma Shearer is appearing in an
untitled story at ^^-G-M with Sam
Wood as director.
FRANK ZUCKER
A. S. C.
Cinematographer
'PhocM:
Wadsworth 5650
Wisconsin 0610
JOE BARRY
Film Editor
NOW COMPLETING
the"IlluiofRimni'*
Ashland 2079
THE
16
:%g^
DAILV
Sunday, October 30, 1927
Optimism to Mark
Paramount Meetings
{Continued from Page 3)
ings during the third quarter of the
current year, which brings the ap-
proximate earnings per share in the
first nine months up to $8.83. It
also reflects the confidence with
which they regard the sales force, by
virtue of the sales records made in
the first half of the current season.
To date, the convention delegates
will be told. Paramount has released
27 features, 14 one reel and 14 two
reel subjects of the 1927-28 program.
Goldberg, "U" Theater
Executive, Resigning
(.Continued from Page 3)
These include transactions whereby
Universal entered the exhibition field
in Racine, Kenosha, Milwaukee and
other cities.
Prior to joining Universal, Gold-
berg was associated with Harold B.
Franklin in the theater end of the
Paramount organization prior to
the formation of Publix. Goldberg
is considered one of the best-posted
theater executives in the industrv.
And That's That
\By FHIL M. DALYi
ROXY is staging a boxing match
in connection with the showing
of "The Main Event." Wonder why
some big house doesn't jump at the
boxing gag as a regular fare, stag-
ing real fights. Popularity of boxing
practically underwrites the success
of such a course, and the matches
would be more interesting than lav-
ish presentations — and, no doubt,
much less expensive.
Pathe is predicting big things for
Daphne Pollard, English comed-
ienne under contract to Mack Sen-
nett.
Rudolph Schildkraut gets a tough
break in "Turkish Delight," for just
after he becomes a sultan, his harem
reign is cut short by a woman's rights
campaign.
When the city relief officer of
Sault Ste. Marie, Ont., made an ap-
peal for old clothing for the local
poor, Manager W. P. McGeachie of
the Algoma ran slides telling pa-
trons that they could bring the old
clothes to the theater. The result
was he sent truckloads of wearing
apparel to the relief office on two
successive days and was coynpli-
mented on his community spirit. He
gave no passes for the donations.
"The best line I've heard in the
last 24 hours is one Harry Reichen-
back 'pulled' on me," writes Karl
Kitchen in "The Evening World."
"Speaking of a mutual acquaintance,
Harry said: 'He was born with a sil-
ver spoon in his mouth, but when he
looked at it he found it was stamped
'I'ennsylvania Railroad'."
Pathe Celebration on Broadway
(.Continued from Page 3)
neered by Phil Reisnian, general sales I The complete program is as fol-
manager of the company. I lows: —
THEATER FEATURE STAR
Broadway A Harp In Hock Rutlolph Schildkraut
Cameo The Wise Wife ' Phyllis Haver
Paramount The Forbidden Woman Jetta Coudal
Loew's State The Girl From Everywhere Daphne Pollard
Gaiety King of Kings All-Star Cast
Strand Dress Parade .William Boyd
Hippodrome The Girl in the Pullman Marie Prevost
Roxy The Main Event Vera Reynolds
Colony Angel of Broadway Leatrice Joy
Week's Headlines
Monday
Majority of first runs get less than 75 cents
admission, survey shows.
Series of exhibitor conventions called to ob-
tain reports on Trade Practice Conference.
John M. Stahl becomes partner in Tififany,
heading production; Tififany-Stahl new firm
name.
Poli chain transfer effective Jan. 1.
Tuesday
Strong efforts being made to break strike
deadlock in Twin Cities.
Fox plans Milwaukee invasion, reiterating de-
termination to build at Minneapolis and
St. Paul.
E. A. Schiller denies Loew's is purchaser
of Poli circuit.
Wednesday
Ku Klux Klan votes to sponsor Mississippi
censor bills; similar movement in Alabama
feared.
Paramount predicts third (|uarter net of
$2,100,000.
Arthur G. Whyte resigns from Pathe. re-
port says.
Auburn, N. Y.. Federal judge upholds legal-
ity of fight film showings.
Thursday
Compromise settles Twin City strike, after six
weeks.
Control at Columbus, O., swinging to Loew's;
Columlnis strike may spread to other cities.
Exhibitor and three employes convicted of
manslaughter in Montreal disaster case.
London exhibitors and distributors seek to
alter quota bill.
Repeal of tax on admissions up to $2' favored
by New Jersey congressman.
Friday
English trafle splits over quota bill.
Twentieth Hollywood theaters to bring seat
total to 25,000.
Censor board asked in Minneapolis as strike
aftermath.
Federal authorities probing reprints at Boston.
Poli retains Washington, Scranton and
Wilkes-Barre house; deal for sale under
way.
Moss, adding to chain, will have 22 New
York houses by 1928.
Saturday
Pathe celebration, with 9 features on Broad-
way.
No circuit connected with Pathe purchase.
Red hot labor fight is on at Syracuse.
Oper.itors under new scale at Birmingham.
Optimism to mark Paramount meetings.
Milwaukee houses in close business race.
Goldberg, "U" Theater executive, resigning.
United Artists chain seeking new sites.
Win Fight At New Castle, Ind.
New Castle, Ind.— B. D. Cockrill,
the first of 18 exhibitors arrested for
presenting Sunday shows, won his
case in a jury trial. The prosecuting
attorney has decided not to try other
exhibitors arrested.
Rufus Davis Hurt
Charlotte — Rufus Davis, of the Na-
tional Theater Supply Co., is in the
Presbyterian hospital as the result of
an accident in South Carolina, when
lii.s car overturned.
Milwaukee Houses in
Close Business Race
{Continued from Page 3)
ship so far as grosses are concerned.
The Wisconsin is featuring de
luxe shows with a Paul Ash policy
of a stage band, while the Alhambra
makes the picture predominant, build-
ing its appeal around the picture's
merits. Eddie Wcisfeldt is manag-
ing director of the Wisconsin, while
Fred S. Myer has the Strand.
No Circuit Connected
With Poli Purchase
(Continued from Page 3)
undertaken by the new owners, when
the houses are turned over Jan. 1, it
is probable that Harry Marx r^i Pub-
lix will become general manager.
Mar.x made a survey and appraisal of
the Poli houses for Shoolman prior
to the purchase. This was done with
the approval of Sam Katz of Publix.
Mick Transferred to Milwaukee
Milwaukee — William E. Mick, re-
cently appointed manager of the
Saxe-Retlaw, Fond du Lac, Wis.,
has been named manager of Saxe's
Tower. R. W. Hyde, formerly as-
sistant manager of the Saxe Oshkosh
office which controls three theaters
in that city, has been named to suc-
ceed Mick.
Buys Wisconsin House
River Falls. Wis.— P. T. Paynter
has purchased the Princess from Ben
Rosenberg.
Neal Buys Iowa Theater
Primghar, la. — F. J. Neal has pur-
chased the Movie from Harold Al-
dinger.
Remodel Council Bluffs House
Council BIufTs, la. — -Morris Cohen
has closed the Strand for a month
for complete remodeling.
iV TIPS WHICH MIAN OOLLACS FOC SMOWHEN
"The Country Doctor"
(Pathe)
Had a banquet for 70 physicians
and surgeons who had been practic-
ing more than 25 years. "The Pitts-
i)urgh Press" gave the stunt a story
every day for ten days, in addition to
a special editorial. — Olympia, Pitts-
burgh.
"Painting the Town"
(Universal)
Built a Circus Week around the
importance of peanuts in "Painting
the Town." By the use of muslin
streamers lobby was made to look
like the side show of the circus with
banners, balloons and sundry novel-
ties and a "Main Entrance" sign over
the doorway. A clown kiddie contest
was advertised to supply the circus
atmosphere on the stage. And the
result was that every kid in town
toured out and most of them brought
the grown-ups with them. — C. D.
Haug, Gillioz, Springfield, O.
"Underworld"
(Paramount)
A local insurance agent ran an ad
tying up with the picture, which he
paid for himself. The copy read,
"Protect yourself from prowlers from
the 'Underworld.' See this realistic
thriller at the Broadway and get your
burglary insurance from Hugh G.
McGuire." — Chas. R. Hammerslough,
Broadway, Newburgh, N. Y.
BUREAU OF
COMMERCIAL ECONOMICS
1108 Sixteenth Street
Washington, D. C.
Co-operating with 42 Qovem-
ments and loaning films free
and speakers throughout the
world for the purpose of public
instruction. . .
Schools, Churches and Clubs
using Motion Pictures
Should Subscribe for
THE EDUCATIONAL SCREEN
and keep up-to-date with the
new films and new equipment
''1001 FILMS" {Fourth Edition)
Complete reference booklet, listing nearly 3,000 educational films given
at reduced rate with each subscription
$1.50 per year - 5 South Wabash Ave,, Chicago, III.
^
The one way
to be sure
Screen quality is important to the
public and therefore to the box office.
It is too important an item to be over-
looked by the exhibitor.
There is one way to be sure of getting
the highest photographic quality in your
productions. Specify prints on Eastman
film — the film that made motion pictures
possible — and look for the important
words ^^Eastman Kodak'' in the margin
of each reel.
EASTMAN KODAK COMPANY
ROCHESTER, N. Y.
m
JVhere Smart Film Folk Gather
Club Mirador
presents
The Internationally Famous Concert
and Victor Recording Artists
(f/HE Revellers
in a program of Syncopated Song
and
ROSITA& RAMON
Dancers Extraordinary
Direct from their Sensational Success in London, Paris,
Cannes and Monte Carlo
51st STREET AT 7th AVENUE NEW YORK CITY
Reservations Circle 5106
of FILMDOM
ULTHE NEWS
ALLTHE TIME
VOL. XLII No. 26
Monday, October 31, 1927
Price S Cents
Allies
I
KEITH -ALBEE, clasping
hands with Stanley in whal
we hold to be a magnifi-
cent gesture, will buck the Poll
chain, town for town and thea-
ter for theater. Aside from the
fact that staid New England is
due for an upset, the joint deal
carries far more possibilities
than the bare announcement in-
dicates.
For Keith and Stanley have
been bunking heads more than
once on theater affiliations.
Time was when a mere matter
of how each chain was to buy
into the other provided the only
snag. Keith-Albee insisted on
cash. Stanley figured stock was
plenty guarantee. And, as a
consequence, negotiations were
halted there.
Merger Talk
Now the New England alliance
comes to light. With it will come
rumblings afresh about the much-
talked-of merger. Ruthless competi-
tion does not always bring the best
results. Mutual cooperation in sit-
uations where the interests are closer
rather than further apart is consid-
ered smart business in the best
circles.
Initiative
Newsreels stop at nothing if a
beat can be scored. The latest ex-
ample of initiative is traceable to
Emanuel Cohen, editor of Paramount
News. Quick thinking made it pos-
sible to arrange for a liner to swing
400 miles out of its course, pick up
the pictures of Ruth Elder landing at
the Azores and deposit them in New
York not only first, but by a com-
fortable margin over all competitors.
That's ingenuity, expensive of
course, but effective. This is typi-
cal of the effort that all newsreels
make to keep their services snappy.
We wonder if the exhibitor realizes
what he is getting. We know he
isn't paying anything like the rentals
newsreels are worth for the hold they
maintain on the public.
KANN
COHENS PLAN BUILDING
CAMPAIGN IN DETROIT
Will Build in Suburbs and
Invade Other Cities
in the State
Detroit — With five theaters in
their chain, Ben and Lou Cohen,
who recently opened the Hollywood
here, announce that they will con-
tinue their expansion program in
building houses wherever the occas-
ion warrants. These houses, it is
said, will be of the tvpe of the $2,-
000,000 Hollywood. Operations will
not be confined to Detroit, but the-
aters will be built in suburbs of the
city as well as invade other cities of
the state.
Union Employes Return to
Work in Twin City Houses
Minneapolis — Theaters here and at
St. Paul have settled down to nor-
malcy with return of union employes
to all houses. Return of the men to
work yesterday was i;i line with the
agreement, which ended the strike.
India Taking Steps to
Restrict American Film
Bombay, India — First step has
been taken by British interests to re-
strict showing of American films in
India through a proposaj of the
Home Member of the Government of
(Continued on Page 2)
Authors Call on Hays to
Explain Ban on Stories
Invitation has been extended to
Will H. Hays to attend an Authors'
League Committee meeting of dram-
atists and novelists today to answer
charges that plays and novels have
been unfairly kept from the screen
by his organization.
The action was taken at a meeting
(Continued on Page 5)
Keith-Albee and Stanley Plan
Joint Invasion of Poli Towns
Tax Fight On
H'ashington Bureau of The Film Daily
Washington— Fight for and
against repeal of the admission
tax as part of the program for
tax reduction during the next
session of Congress begins be-
fore the House Ways and
Means Committee today. The
group headed by Representa-
tive Garner, Democrat, will
argue for a cut of $400,000,000,
while the Administration forces
headed by Secretary Mellon
will contend such reduction
would threaten a budget deficit
in 1929.
JAMAICA NOW FACING
OYERSLATING ISSUE
Work is progressing on the foun-
dation for the Publix theater to be
built at Merrick Road and Jamaica
.\ves., considered by many the finest
theater location in Jamaica. The
house will outstrip any theater now
in operation in that zone in point of
seating capacity.
There is considerable speculation
(Continued on Page 5)
Derufa Is Launched As
Russo-German Combine
Berlin — German and Russian in-
terests have combined for produc-
tion and distribution purposes
through the newly established De-
rufa organization, which has an am-
(Continued on Page 2)
Two Thirds of World Film
Investment Held in America
Washington Bureau of THE FILM DAILY
Washington — The extent to which
America dominates the international
film market is demonstrated by fig-
ures compiled by Trade Commis-
sioner George R. Canty, represen-
tative of the M.P. Section of the
Dep't of Commerce in Pans.
Of the approximate $2,500,000,000
to $3,000,000,000 invested in the in-
dustry throughout the world, the
United States controls $2,000,000,000.
There are approximately 52,000 picture
theaters over the whole globe with a
capacity of about 20.000,000 for 1,-
750,000,000 inhabitants. .America
provides 53 seats for every 1,000 peo-
ple, while in Europe the average does
(Continued on Page S)
Move Indicates Close Ar-
rangement Between
Probable Allies
Indicating the close working agree-
ment between the two firms, which
for some time have been negotiating
an amalgamation, arrangements have
been completed for joint invasion of
New llngland by Keith-Albee and
the Stanley Co. Theaters are to be
acquired or built in towns controlled
by the Poli circuit.
.\nnouncement of the arrangement
also states that two picture firms are
part of the syndicate to be formed
(Continued on Page 2)
DOUBLE PROJECTION
SYSTEM IS PATENTED
A system which permits the pro-
jection of two separate pictures at
one time with a supplementary de-
vice which allows the spectator to
select the one which interests most
has been patented, according to the
Committee on Progress of the So-
ciety of M.P. Engineers. In this in-
(Continued on Page S)
N. Y. City Censor Fight to
be Carried to Legislature
Fight to restrain films tending to
inflame racial or religious prejudice
will be carried to the state legisla-
ture, it was intimated by Assembly-
man Edward P. Doyle at the hearins:
(Continued on Page 5)
Disappointed
Cleveland — Disappointment
was expressed by Meyer Fis-
cher, president of Fischer Film
Exchanges, because the inde-
pendent producer and distribu-
tor were not given greater con-
sideration at the Federal trade
conference. He states that be-
cause the independent market
is an alternative to compulsory
block booking, it should have
been given consideration in the
discussion.
THE
feTHE'S|l<
tf/FILMDOM
flLMSBEHER, VIRGINIA
CLNSOK BOARD SAYS
DAILV
Monday, October 31, 1927
Vol. XLII No. 26 Monday. October 31,1927 Price 5 Coats
JOHN W. ALICOATE
Publishot
Published daily except Saturday and holidays
at 1650 Broadway, New \orK, N. \-. a°d
copyright (1927) by Wid's Films and Filin
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor: Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Kalph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at tbe
post-office at New York. N. V., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday,
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel: 'Phone,
Drexel 7000 and Washington 9794. London-
Ernest VV. Fredman, The Film Renter, 58,
Great Marlborough St., London. W. I. Ber-
lin— Lichtbildbuehne, Friedrichstrasse, 225.
Financial
Just a handful of sales marked the activi-
ties of film issues Saturday morning. Prices
had a tendency to drop in fractions.
High
*Am. Seat. Vtc
♦Am. Seat. Pfd
♦P»laban & Katz
♦Bill. & Katz Vtc. ....
Eastman Kodak ..157fi
*tFilm Inspection
•First Natl Pfd
Fox Film "A" 71
*tFox Theaters "A"
*tlntern'l Project
Loew's, Inc 57^
*ttLoew's6s41x-war ....
ttLoew's 6s 41ww. 99!4
M-G-M Pfd 25 ..
*M. P. Cap. Corp
Pathe Exchange... 4^
tPathe Exch. "A". ZS'A
ttPathe Exch. 7s37 91 J^
Paramount F-P 107
'Paramount Pfd
♦ttParaBway5}/2s51
**Roxy "A" 34
**Roxy Units 38
**Roxy Common . . 9
Skouras Bros 40
Stan. Co. of Am... 57
tTrans-Lux Screen. 3J4
"Univ. Pictures
Univ. Pict. Pfd.... 98 J4
*tWarner Bros
Warner Bros. "A" 24
Low
yovz
sm
99'A
25
'4Ji
25
9m
106J^
32
36
Cloie
40
48
60%
7354
157Ji
5
lOOK
71
1854
10
57
99'A
25
7 'A
454
25
915^
106%
120%
lOlH
SalM
"466
"766
'966
'"5
100
'566
400
10
2,300
40
55%
3J4
40
55J4
3J4
30
98J4 98U
2354
15J4
24
130
'266
•Last Prices Quoted **Bid and Asked (Over
the Counter)
tCurb Market ttBond Market
NQTE: Balaban & Katz is listed on the
Chicago Board; Skouras on the St. Louis
Stock Exchange and Stanley in Philadelphia.
Mayer Leaving
Louis B. Mayer leaves New York
tomorrow for the Coast. He was
accompanied East by his wife and
two daughters and Pete Smith, head
of studio publicity for M-G-M.
^
FIGURE: \
.. y or any other kind ill
/ ^ faadahmel:: '
145 WEST 45 ST. NEW YORK
J\ BRYANT C/S6
Richmond — Increase in the number
of new playhouses and general irn-
provement in the picture business in
Virginia are cited in the annual re-
port of the board of censors, which
is comprised of Evan R. Chesterman,
Mrs. Emma Speed Sampson and R.
C. L. Moncure.
Short subjects, such as comedies,
need watching, however, it is pointed
out. Coarse and suggestive subtitles
are especially denounced. Greater
care should be taken to see that vul-
gar pictures are not shown, it is aver-
red, and "it will be the part of wis-
dom," contends the board, "for par-
ents and guardians to become in-
formed in advance as to the nature
of the pictures their children purpose
seeing."
In the five years of its existenice
the board has ejcamined approximate-
ly 5.476 miles of films. Within the
period the board has cleared $15,570.-
53, thus showing censorship has
proved profitable to the state.
K-A and Stanley Plan
Invasion of Poli Towns
{Continued on Page 8)
by K-A and Stanley for the New
England invasion. While these firms
are not named, it is probable that
they are Pathe and First National,
with which the theater circuits are
allied.
Worcester, Springfield, New Hav-
en, Hartford, Bridgeport and Meri-
den are among the cities which are
to get K-A-Stanley combination
houses. The theaters, it is prom-
ised, will be of the type of the Metro-
politan, Boston, and the Albee,
Brooklyn.
Plan First Atmospheric
House in Great Britain
Glasgow — Plans are being pre-
pared for the first atmospheric house
in Great Britain, which will be built
in Spanish design in the new
Knightswood suburb. The theater
will seat 1,200, and construction will
start in December.
M. P. Club Has 99 Members .
Membership of 99 was reported at
the first official organization meeting
of the M. P. Club held at the Astor
last week. Charter membership will
be held open till Nov. 26, but will
be restricted to 200. Subsequent mem-
bers will pay an initiation fee of $150.
Names of permanent officers will be
presented at the next meeting on
Nov. 10.
Griffiths in Shawnee
Shawnee, Okla. — Griffith Bros, ex-
pect to open the Bison here about
Oct. 17.
Kimmel Reopens House
Fort Wayne, Ind. — Roy Kimmel
has reopened the State, a suburban
theater.
Deruf a Is Launched As
Russo-German Combine
(Continued from Page 1)
bilious program. Under the coopera-
tive arrangement the first films to be
produced are Gerhart Hauptmann's
"Florian Geyer" and Schiller's "Rau-
ber." Other German pictures to be
released are "The Chalked Circle,"
"The Water Draw" and "Vera Mir-
zewa." Russia's first comedy to be
shown outside the country, titled
"The Girl with the Hatbox," is one
of the first features Derufa will han-
dle from Russia.
India Taking Steps to
Restrict American Films
(.Continued from Page 1)
India made in the Legislative Assem-
bly that a committee be appointed to
consider encouragement of British
films and the production and exhibi-
tion of Indian films. The entire In-
dian controlled press here favors
American films, and the various
newspapers run frequent editorial
protests against restricting Holly-
wood product.
New Houses Expected to
Follow Birmingham Op'ng
Birmingham, Ala. — Opening today
of the Pantages, formerly the Bijou,
which has been in process of recon-
struction for several months, is re-
garded as the forerunner of other
large theaters here. It is under man-
agement of the Pan-Ala Amusement
Co., whose officers are Hunter M.
Smith, president; A. Brown Parkes,
vice-president and general manager;
Joe Steed, vice-pjesident, and J. War-
ren Andrews, secretary. A. Brown
Parkes, who also operates the Jef-
ferson, a legitimate house, is man-
ager.
Crove Joins Sparks
Atlanta — John L. Crove has re-
signed the managerial post which he
has held at the Metropolitan theater
for the past eighteen months to be-
come affiliated with E. J. Sparks,
head of the E. J. Sparks Enterprises,
Jacksonville, Fla. Crove leaves early
next week to assume the duties of his
new connection which will include
management of the Rialto, roadshow
house, and Imperial, first run house,
both in Jacksonville.
Washington Stagehands Sign
Washington — Agreement has been
signed between the theater owners
and stagehands' union for two years,
with all the requests of the union
granted. Loew's Palace also has
made a settlement with the union
allowing them to use a double crew
instead of four men as formerly. The
house and the Fox are the only two
using a double crew.
Epperson In Denver
Denver — J. A. Epperson, formerly
with Pathe in Salt Lake City, is
managing the exchange here.
Remodeling K. C. Isis
Kansas City — The Isis has been
closed for remodeling, which will cost
$100,000.
"The Big Parade"
(M-G-M)
One week in advance of the play-
date made personal talki before the
leading women's clubs. In each in-
stance it was arranged to have the
women vote a vote of thanks to the
theater for having brought "The Big
Parade" to Crockett, and a full at-
tendance also was pledged. — E. J.
Callahan, Auditorium, Crockett, Tex.
"The Prince of Headwaiters"
(First Nat'l
Tied up the third birthday anniver-
sary of the theater with portraits of
the star of the picture. To the left
of the box office, displayed in a well-
lighted gilt frame, on a blue back-
ground with lettering of gold, was
a portrait of Lewis Stone. To the
right was another framed picture of
Stone. The front was decorated with
many small flags and colored bunt-
ing. Above the box office and en-
trance, was an imitation cake with
three candles. The birthday cake,
with a pass good for three months
baked in it, was placed on a decorat-
ed table in the lobby, for several
days preceding the serving of it. —
New Everett, Everett, Wash.
"Tell It to Sweeney"
(Paramount)
A contest was conducted by use of
slides thrown upon the screen during
the run of "Underworld" which pre-
ceded "Tell It to Sweeney." The
contest essays were limited to 200
words and the topic was, "In Which
Role Do You Like George Bancroft
Best — Comedy or Drama?" Inas-
much as patrons were witnessing
"Underworld" or had seen it, the
slides were an invitation for them to
see Bancroft in a comedy just to sat-
isfy their own minds regardless of
whether they wrote an essay or not.
— Roy Slentz, Rialto, Colorado
Springs, Colo.
EDITOR CUTTER
DIRECTOR
Elmer J. McGovern
no W. 48th St. Bry. 9400
New Yoric
AMERICAN AND FOREIGN DISTRIBUTORS
OF q.UAUTY MOTION PICTURES
/iRTLEEi'tmEs con
701 SEVENTH AVE. NEW YORK .BRYANT 6355
Lobby Display Frame Corp.
EDWARD SIDE, Pres.
723 Seventh Avenue, New York City
Manufacturers of High Grade
LOBBY FRAMES
TICKET BOOTHS and MIRRORS
Smi^ou
r^
nmq
.V
ff
nmmui ■•■«*""*" ''
JOHN M. STAHL
Vice-President
Supervising Production
K
e Bt o«»^iM^9»tV6i^i(fgggfgfgff
.j.--;i^.ij^PLflj^JOO^y^P^^^^^*^^^
JOHN M. STAHL, one of the most capable
and successful producers of motion pic-
tures, becomes Vice-President Supervising
Productions for TIFFANY-STAHL PRO-
DUCTIONS, Inc.
MR. STAHL'S record of performances as
the supervisor of GREAT BOX OFFICE
ATTRACTIONS, has meant mych to the
industry and to the public.
With the advent of MR. STAHL into the
production activities of Tiffany, a change
of comprehensive proportions in the cost
and quality of TIFFANY-STAHL pic-
tures is now in the course of preparation.
MR. STAHL hais made an enviable reputa-
tion in his chosen line of endeavor and has
been endorsed as one of the outstanding
producers of the kind of pictures WHICH
CREATE BOX OFFICE VALUE.
TIFFANY-STAHL PRODUCTIONS
WILL BE THE FOREMOST BOX OFFICE
MONEY-GETTERS OF THE YEAR.
For 1927-1928
24 GEMS FROM TIFFANY
(This includes 4 |
JACK LONDON STORIES,/
24 TIFFANY COLOR CLASSICS
("Short Reel Gems^
Playing Dc Luxe Theatres
Every -svhere
^.0
9V hrtUr tixterlainmtnl
TIFFANY-STAHL PRODUCTIONS
1540 SaOAOWAY CXCNANCeS eV€RyOOH6R6 NEW YOftK CITY
THE
jg^
DAILV
Monday, October 31, 1927
HOLLYWOOD FLASHES BY WIRE
Self-Regulation Clicks on Coast
COLLEEN MOORE TO STAR IN "OH KAY"— SENNETT EDITING BATHING GIRL FEATURE—
CHANDLEE TO SUPERVISE FOR BURTON KING— OTHER WIRED NEWS FROM HOLLYWOOD
PRODUCERS COOPERATE
ON STORY SELECTION
Campaign for self-regulation in
production, instituted here last June
by Will H. Hays, is bearing fruit.
Producers are cooperating with the
M.P.P.D.A. headquarters in Holly-
wood in eliminating scenes and se-
quences which might be offensive
from the racial or religious stand-
point.
Since June, local representatives of
the producers' association have been
called upon 162 times to pass upon
the feasibility of certain ideas or
scenes. The pet ideas of producers
are sent in code to the Hays' office
in New York for final decision and
the name of the producer withheld.
Hays' representatives here have the
full" confidence of the 17 studio mem-
bers of the association.
There has been a marked decrease
in the use of profanity on the screen,
in titles and lip-movement. There
also has been a decided falling off in
the display of nudity, improper use
of liquor on the screen and disre-
spect of the law.
Each studio has a member on the
committee relating to self-regulation,
and a fine spirit of cooperation is be-
ing shown.
Goulding Directing Sennett Comedy
Alf Goulding is directing the third
of the Mack Sennett bathing girl
series with Daphne Pollard and Ca-
role Lombard.
Hawks to Direct McLaglen
Howard Hawks is to direct "A
Girl in Every Port," starring Victor
McLaglen for Fox.
Rosson Completes "Balaoo"
Richard Rosson has completed
"Balaoo" for Fox.
Directing "Girl Downstairs"
J. G. Blystone is directing "The
Girl Downstairs" co-featuring George
O'Brien and Lois Moran for Fox.
Marjorie Beebe Featured
Marjorie Beebe is featured in
"Nutty but Nice," which Wallace
MacDonald is directing for Fox.
'Oh Kay' for Colleen
First National has purchased
screen rights of "Oh Kay,"
musical comedy, which is to
star Colleen Moore. Elsie Janis
will write the scenario. It will
be preceded by "Lilac Time"
ind "Baby Face." The star now
is filming "Her Wild Oat" un-
der direction of Marshal Neilan.
George Fitzmaurice expects to
start "Lilac Time" Nov. 15,
following this with "Baby
Face."
Chandlee to Supervise
T\vo Burton King Films
Harry Chandlee has arrived from
New York to supervise two Burton
King productions. Claire Windsor
is to be starred in the first which is
"Satan and the Woman" while Percy
Marmont will be featured in the
second.
VICTORIA STUDIO SEEN
ADVANTAGETOWORKERS
Just what affect the proposed Vic-
toria, B. C, studio will have upon
the local film colony is a subject of
speculation here. It is anticipated,
that the proposed new plant will pro-
vide additional opportunities for
players, directors and artisans.
The studio is being sponsored by
James J. Wright and Maj. Bruce
Carter of San Francisco, who have
purchased 923 acres of the Burbridge
estate at Victoria at a reported price-
of $100,000. They plan a SO-acre
studio venture which is to be known
as Cinema City. The project, it is
claimed, will be capitalized at $10,-
000,000.
British productions, as prescribed
by the quota bill which is being fav-
orably considered in England, will be
made at the new studio.
A Little
from **Lots''
By RALPH WILK
Del Rio and Farrell to Co- Star
Dolores Del Rio and Charles Far-
rell will co-star in "The Red Dancer,"
which Raoul Walsh will direct for
Fox.
Marion Titling Bow Film
George Marion is titling ''Get
Your Man," Clara Bow's latest.
Sennett Now Cutting
Bathing Girl Film
Mack Sennett, who- personally di-
rected "The Romance of a Bathing
Girl," is cutting the picture which
has in its cast Sally Filers, Matty
Kemp, Alma Bennett, Carmelita Ger-
aghty and Lionel Belmore.
New Esther Ralston Title
"Looking for Trouble" is the new
title chosen for Esther Ralston's new
picture filmed under title of "The
Jazz Orphan."
Hayden Duke on Coast
Hayden O. Duke, in charge of the
physical handling of prints at Pathe,
is here on a tour of western ex-
changes.
Olmstead in Tiffany-Stahl Film
Gertrude Olmstead has been cast
in the principal role of "A Woman
Against the World," which Tiffany-
Stahl will produce.
Finishes Role with "D. W."
Rosa Rosanova has finished her
part in "Drums of Love" for D. W.
Griffith.
"Dog Heaven" Is New Our Gang
"Dog Heaven" is the title of the
latest Our Gang comedy for release
through M-G-M.
Chase's Next Titled
Ciiarley Chase's new comedy for
Hal ■ Roach is titled "Never the
Dames Shall Meet."
May McAvoy Coming East
May McAvoy is planning a trip to
New York. Part of the journey will
be made by boat.
Adapting "This Way Out"
Jack Clymer has been signed bv
Universal to adapt "This Way Out,"
the novel by Frederick Isham.
Playing Opposite Barton
Gloria Lee plaj's the feminine lead
opposite Buzz Barton in "The Pinto
Kid" for FBO.
Hollywood
JOE PASTERNACK had a good
laugh t'other night. An actor in-
vited him to a German dance in Los
Angeles and told him to look for the
"Universal" box. Joe looked, but
saw only one box named for a film
company — -"Fox." He was later in-
formed the dance promoters did not
know how to spell "Universal."
* if *
Paramount plans to be well repre-
sented in the studio bowling league.
Willie MacPherson will organize the
Paramount ten^pin experts.
* * *
Mary Brian, whose hobby is draw-
ing, will cut many pretty figures at
a local ice palace during the winter.
Gregory La Cava, the director, is a
former cartoonist, who can be seen
cutting figure eights.
* * *
Our Passing Show: Hugh
Trevor informing Richard
Dix by telephone that a great
actor will call on Dix;
Blanche LeClaire hurrying to
keep an appointment with a
dentist.
* * *
At a recent party. Colleen Moore
screened some early Biograph one-
reelers, in which Edwin August was
starred. Incidentally, August is
playing a role in Colleen's current
picture, "Aint She Sweet?"
* * *
Herbert Brenon plays tennis daily.
His latest opponent was Gregory La
Cava, who is an all-around athlete.
* * *
Marie Milsk, an extra, is
versatile to say the least. Her
pen portraits of stars have at-
tracted favorable attention.
* * *
"Where is Ann Little?" We ask
and then answer the question. The
former western star worked on the
story of "The Night Flyer," which
Walter Lang directed.
* * *
All roads lead to Wrigley's field
— for baseball, not chewing gum.
Babe Ruth, Lou Gehrig and com-
pany will appear today against a Los
Angeles team of all-stars. Te-d Wilde,
who directed the Bambino in "Babe
Comes Home," will be in the grand-
stand.
Read today's Hollywood happenings in tomorrow's Film Daily
Monday. October 31, 1927
THE
j^^
DAILV
Jamaica Now Facing
Overseating Issue
(CoHliiiucd from Pagv 1)
by Brooklyn and Queens exhibitors
as to the ultimate outcome. Many
are of the opinion that an operatiuK
pool will result in view of tlic over-
seated condition which faces that
section of New York.
In Jamaica proper, there are now
operating the Loew's Hillside, Fox's
Jamaica and the Merrick and Rialto.
both part of the .\. II. Sciiwartz
chain. About a mile removed from
the Hillside, Loew's Willard is lo-
cated in what is Reneraliy known as
Woodhaven. In Queens Village, ad-
jacent to Jamaica, Schwartz is build-
ing a big house. In view of the
proximity of all these theaters, and
the extent to which distributors are
interested in them, Schwartz finds
himself in a rather difficult spot inso-
far as product is concerned.
M Myrtle and Hillside Aves. in
RidgeW'Ood, a theater has been start-
ed but not completed. The financ-
ing was arranged through sale of
stock locally. The Moss circuit
launched the house, but, it is under-
stod, will not finish it unless it can
secure full control.
Two other factors make the Ja-
maica situation additionally aggra-
vating. The Cort. a legitimate house,
turns to vaudevMlle and pictures on
Sunday. Surrounding towns like
Hollis, Bellaire, Floral Park, Mine-
ola and Queens now have their own
picture houses whereas the residents
of these populous sections formerly
traveled to Jamaica for their enter-
tainment.
Hartshome Circuit Adds One
Hartshorne, Okla. — The Hart-
shorne Theater Co. has bought the
Criterion from W. A. Weaver, which
gives it complete control here with
the Liberty which they already
possess.
Buys Oklahoma House
Davidson, Okla. — F. Gillum has
bought the Ritz from Edward Ka-
dane.
On Broadway
A-stor '■ riif Stiiclciit Prince"
Broadway -".\ Harp in Hock"
Cameo — "Tin- Wise Wife"
Capitol "Tea for Three
Central — "Uncle Tom's Cabin" (opens Kri
ilay, Nov. 4)
Colony -"Tlie Anircl of Bro.iJway"
Criterion — -"Wings"
Embassy —"(Quality Street" (opens Nov. 1)
Gaiety- "Tlu- King of Kings"
Globe -"Tlic Patent Leather Kid"
Hippodrome "The Girl in the Pullman"
Loew's New York — Monday, "CoUeKc;"
Tuesday. "Putty Clothc-i" .ind "When
Daiiifer ("all's;" Wednesday, "The Heart
of Marylaixl :" Thursday. '"The Cat and the
Canary:" Friday, "f)iii of the Past" and
"GalloDine Fury:" Saturday, "A Woman
on Trial:" Sunday, "Onr Woman to
.Another"
Mark Strand — "Dress T'arade"
Paramount — "The Forbidden Woman"
Rialto— "Tesse Jaines"
"ivoli — "Two .\rahian Knights"
Roxy -"The y\»'u\ Kveol"
Times Square — "Sunrise"
Warners — "The Tazz Singer"
Brnoklvn Murk Strand — "Rose of the Gol
.l-M WVvt"
5Sth St. Cinema — "Robin Hood"
N. Y. City Censor Fight to
be Carried to Legislature
(Continued from Papc 1)
on the New York censorship ordi-
nance amendment introduced by Ja-
seph V. McKee.
Representatives of Irish-.-\inerican
societies supported the measure,
while Nathan Burkan for the T.O.C.
C. vigorously opposed, stating that
the proper place to register objec-
tions against films was witli pro-
ducers.
Authors Call on Hays to
Explain Ban on Stories
(Continued from Page 1)
wlicre charges were made that the
plays and novels were barred from
screen production on the grounds of
censorship difficulties when the real
reason is alleged in many cases to
be to protect Hays organisation
members from competition with their
own product.
Two Thirds of Film Investment Held in U. S.
(Continued from Page 1)
not exceed 20 seats. Canty observes
that the possibilities of the European
market are best demonstrated by these
comparisons.
From another angle. Taking the
world's population into consideration.
each inhabitant's per capita share
would be $1.50, but according to
countries, the average per capita
share of each inhabitant would be:
United States $1,100
North, South America 8.20
England 5.70
Germany 4.00
France 2.50
All of Europe 2.20
"These statistics," declares Can-
ty, "do not include admission re-
ceipts whicli. alone, amount to about
$l.()()0.fK)0,000 per year according to
reports."
The following chart shows how-
theaters are distributed in propor-
tion to the population in diflferent
parts of the world:
Regions Population
America 207.000.000
Europe 451.000.000
Australia 8.000.000
Africa 132.000.000
Asia 995.000.000
Number of—
Theaters
25.000
22.000
1,200
800
3,000
Seats
11.000.000
9,000.000
350.000
200.000
600,000
1,793,000,000 52,000 21.150,000
Average
Number
of Seats
Per 1.000
People
53
20
44
1.5
.6
10.5
Capital
Invested
$1,700,000
1,000.000
10.000
2,000
3,000
2,715,000
Per
Capita
Share
$8.20
2.20
1.20
.01
.003
1.50
Double I^rojection
System is Patented
(.Continued from Payc 1)
stalluKiit a wide variety of general
opics is discussed, ranging from pres-
entations to classroom films:
.Most mo<lern movie pal.iccs pre^ent a pro
►tram which is a combination of motion pic-
tures and vaudeville, or specialties, requiring
effects of "atmosphere" similar to those used
in the legitimate theater. These are produced
by socalled effect lighting, of which there
arc three different divisions, — the projection
of animated scenic effects, of colored effects,
and of simple masks, cutouts and special
lantern slides. A very comprehensive paper
<lealing with this subject was presented at the
last meeting of the society, in which a des
cri|)tion was given of the various lighting ef
fccts, together with the methods and appar-
atus used. (48).
An organization known as the Academy of
.\L P. Arts and Sciences has been formed
in Hollywood, and is composed of directors,
writers, producers, actors and technicians.
It has the purpose of securing constructive co
operation among its members, and the advance-
ment of the industry through the exchange of
ideas. Scholarships will be given to assist
persons working on improvements in the mak-
ing of motion pictures, and a building is
to be erected which will house a laboratory
and a theater. (49).
The eighth annual convention of the M.P.
T.O. of America, held in Columbus, Ohio,
was characterized by a spirit of harmony
and cooperation. Every effort was made to
make the body truly representative of the in-
dustry, thus widening its scope and increas-
ing its possibilities of service. (SO).
A speed record was est.iblished in bringing
to Xew York pictures of Lindbergh's recep-
tion at Washington. A special train, equipped
with a rolling laboratory in which the film
was developed, printed, edited enroutc, made
the 226 miles from Washington to New York
in 187 minutes. The films were shown in a
leading Broadway theater ten minutes after
the train arrived in the station. (51).
A new piuLCa', h.i.> tyccu p.aciilc<l \vhcicl>>
tragic and comic, or any two picturea, ma>
Ije projecleil simultaneously, the spertatori
selecting for viewing the one which intcresis
them most. Two dilfereni cilored images are
produced on opposite sides of the film, which,
when looked at through suitable color screens,
permits viewing of either image. (52).
A large steamship line now offers the at-
tractir)n of motion pictures on shiplK»ard.
Portable apparatus has lieen installed and
the pictures are shown either on deck or in
the salimn. The booth may be thrown over-
("lard in case of a serious fire. (53).
A device has been p.ilented in Germany
which is said to permit the taking of 48,000
exposures per second. Such ap jipp^ratus
will have a large field of application' ih scien-
tific and experimental wi.rk. (54).
A paper presented l)efore a recent meeting
of the Society calls .mention to the many
ways in which the National Bureau of Stan-
ilards may be of service to those working on
technical m()tion tiicture problems. (55).
The handling of motion picture films under
different climatic conditions, the transporta-
tion difficulties, and the manipulations and
processing of film under arctic and tropical
conditions, have been discussed in a recent
paper. Detailed description is gis-en of the
eciuipment and manner of working. (56).
Sources of Material
(48) J. II. Kurlandcr. Transactions S.M.P.E.
No. 30. pp. IRS 207.
(49) M. P. News (N. Y.) 35. May 27, 1927,
p. 2059.
(50) M. P. News (X. Y.) June 17, 1927,
p. 2347.
M. P. World (N. Y.) June 11, 1927.
p. 397.
(51) M. P. News (N. Y.) June 24, 1927,
p. 2414.
(52) W. V. D. Kelley, D. Tronolone, U. S.
patent 1615283.
(53) W. .Steinhauer, Filmtechnik (Halle, Ger
m.inv) 1, Dec. 25, 1925, pp. 372-4.
(54) M. P. News (N. Y.) Sept. 2, 1927,
p. 699.
(55) G. K. Burgess, Transactions S.M.P.E..
No. 26, 1927, pp. 61-9.
(56) R. J. Flaherty. Transactions S.M.P.E.,
10, No. 26, 1927, pp. 85-93.
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CHICAGO NEW YORK LOS ANGELES
845 S.Wabash Ave. • 126-130 W.46'-^ St, - 1922 S.Vermont Ave.
fINDS CARELKS TALK
HURTS US IN EUROPE
Indiscriminate statements and
"talking out of turn" are hampering
the progress of American pictures in
foreign markets, according to Edward
L. Klein, exporter who has spent the
greater part of the last two years in
London, Paris and Berlin in order to
secure a first hand knowledge of the
needs of those countries.
He finds the goodwill engendered
for American pictures is greatly en-
dangered by careless summaries of
foreign conditions or snap judgment
on the picture situation abroad.
"Everybody," he states, "welcomes con-
structive criticism whether he be English,
German, French or American, but in order
to criticise constructively, one must be fully
conversant with the subject before rendering
an opinion and even then there is a danger
of 'talking too much.' "
Declaring that much can be
learned from the industry abroad,
Klein continues:
"England, France, Germany, Russia and
other countries are making rapid strides m
production and a great many of the films
that have emanated from these foreign coun-
tries have given us in America something to
think about.
"If they are all wrong why do we grab
off their Jannings, Murnaus, Clive Brooks,
Graham Cutts, Pola Negris, Greta Garbos,
and a multitude of others too numerous to
mention ?
"A glance at the FILM YEAR BOOK
for 1927 will show a galaxy of names of
directors, stars and others signed by Amer-
ican producing organizations and a retro-
spection of the news items emanating from
abroad will show innumerable American p:o-
ducers as having engaged British, French,
German and other directors, stars, for pro-
duction in those countries.
"As an example, take First National's
English unit and examine their first British
production "Confetti" which will shortly be
shown in America and you will find it
British almost from start to finish. Take
First National's German unit and you will
find men and women of almost every nat-
ionality on the payroll and the same is true
of the distribution units of Famous, Fox
and the others operating abroad.
"When the big men in the industry take
cognizance of the fact that brains and tal-
ent are just as much in evidence abroad in
the film industry as they are in the fields
of art, music, literature, architecture and
finance, that it little behooves others to talk
about inefficiencies or shortcomings in the
trade abroad; that they would profit more by
more study and less talk; that they would
benefit America and all its industries by not
subjecting us to criticism and ridicule by
written or verbal statements, much may be
accomplished.
"The man who minds his own business
seldom goes wrong and has a big enough
job on his hands without criticizing the
other fellow."
"Music Tax" Suit at Denver
Denver — Shapiro, Bernstein & Co.,
New York music publishers, have
brought suit in the Federal Court
against De Forrest Swanson, owner
of the Isis, Lamar, Colo., for al-
leged violation of the copyright law
in allowing "Collegiate" to be played
in his theater without payment of
the "music tax."
Sunday Shows Stop at Holly, Colo.
Holly, Colo. — Sunday shows are
prohibited by an ordinance enacted
following an appeal from local
churches and the W.C.T.U. R. E.
Wood, owner of the Isis, who also
is publisher of the local newspaper,
has been fighting the petition in his
editorials. "■••- ' "
DAILY,
Monday, October 31, 1927
The Broadway Parade
THREE of the big ones dropped from the lineup last week, with
three new pictures filling the gaps at the respective theaters.
"Les Miserables" at the Central closes tonight, with the Central re-
maining dark till Friday, when "Uncle Tom's Cabin" opens. "The
Garden of Allah" closes at the Embassy to make way for "Quality
Street" opening Tuesday. 'Two Arabian Knights" opened Saturday
at the Rivoli, replacing "Firemen Save My Child."
Picture Distributor Theater Opening Date
"The King of Kings" ..Pathe Gaiety Apr. 19. 1927
"Wings" Paramount Criterion Aug. 12
"Patent Leather Kid" ..First National ..Globe Aug. IS
"The Student Prince" M-G-M Astor Sept. 21
"Sunrise" Fox Times Square Sept. 23
"The Jazz Singer" Warners Warners Oct. 6
"Jesse James" Paramount Rialto Oct. IS
"Two Arabian Knights" United Artists . Rivoli Oct. 29
"Quality Street" M-G-M Embassy Nov. 1
"Uncle Tom's Cabin" . Universal Central Nov. 4
Weiss Bros. Producing
Aviation Mystery Serial
"The Mysterious Airman" is the
title selected by Weiss Bros, for a
ten episode serial now in production
on the Coast. The story is by Ar-
thur B. Reeve, who wrote the Craig
Kennedy "scientific detective" stor-
ies. The first episodes will be:
The Winged Avenger, The Sky Writer, The
Girl Who Flew Alone, The Smoke Screen,
The Air Raid. The Vampire Pilot, The Fake
Flier, The Air Raft, The Hidden Hangar,
Mystery Pilot X.
Fabian Makes $100,000 Gift
Paterson, N. J. — Jacob Fabian,
head of the Stanley-Fabian chain,
has donated $100,000 to the congrega-
tion of Temple Emanu-El to be used
in construction of a new temple in
the eastside section of this city.
Carmel Myers Sticks to Films
Carmel Myers denies reports that
her recent visit to New York was
for the purpose of entering the legi-
timate stage. She will remain in
pictures.
Rebuild Oil City Theater
Oil City, Pa.— Stahl Bros, have
opened the Lyric, which was prac-
tically rebuilt at a cost of $60,000,
with seating increased to 850.
Dallas Arcadia Planned
As a Model Theater
Dallas — The Arcadia will open at
East Dallas Nov. 5 as a model the-
ater of the Dent Theaters and Saen-
ger Amusement Co., being planned
to be a "perfect theater operation"
from the standpoint of service, pro-
jection and convenience to patrons.
It is intended to use the Arcadia as
an experimental workshop in which
to perfect systems of theater manage-
ment. Howard Federer of Amarillo
will be the manager.
Aileen Pringle Here
Aileen Pringle is in New York fol-
lowing an appearance at the opening
of Loew's Midland, Kansas City.
"Tea for Three," her current pic-
ture, is running at the Capitol.
Charter Iowa Theater Unit
Omaha — Charter has been granted
by the secretary of state to The Play-
house, Inc., a Nebraska corporation
with headquarters here, organized to
erect, lease and rent theaters. James
Nolan of Council BlufTs is agent for
Iowa.
And That's That
^By FHIL M. DALYi
FBO maintained a moving school-
house during filming of "Freckles"
so that Gene Stratton might carry on
her school work.
Irving Berlin's latest song "The
Song is Ended," will be introduced
Oct. 29 at the Roxy by James Mel-
ton.
Kansas City film row had a fire
scare when volumes of smoke issued
forth from a mattress factory next
door to the M-G-M exchange. The
blaze at times became threatening.
Jack Hellman, who exploiteers for
M-G-M out Kansas City way, isn't
going to get by with his claim as
"pote lariat" without a struggle, for
Jack Fuld, Regal Films' go-getting
exploitation man, also raps a mean
typewriter, when it comes to words
rhythmic. Here's the whatizit he
submits as better than Hellman's:
Many boys go 'round happy and gayly
Except when they don't get up early
Ihen they will shout
Remember'ng, no doubt
Oh! Where's today's FILM DAILY.
//• you'll read down on the first
letters of each line, you'll see that
the intrepid Fuld combines business
with that little bit of plesaure.
Great to see the step up taken bj
the old sidekick "Bob" Gary, who i^
to be managing director of tHi
growing chain of Ohio Schine theaters
We'll wager "Bob" could give a good
accounti of himself in challenging
these verse-slingers.
Veteran of the screen? Muriel'
McCormac, although but eight, has
appeared in 40 pictures, climaxing
with "The King of Kings." j
Lawrence With McNevin
Chicago— C. F. Lawrence, forme;
manager of the Orpheum at Cham
paign 111 , now is managing directoi
of the McNevin circuit, which oper
ates houses at Champaign, Danvill
Kokomo and other cities of the stati
tffi
pAT icviiKiiii
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Asher, Small and Rogers
Preseni
THE GORILLA
With
CHARLIE MURRAY
And
FRED KELSEY
Alice Day, Tully MarthaU, Claude GiUingwaier
From the play by Ralph Spence
An Alfred Santell
Production
Directed by Alfred Santell _
Production Management of
Edward Small
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^€>HEWSPAPER
yPILMDOM
/^LLTHE NEWS
ALLTUE TIME
OL. XLII No. 27
Tuesday, November 1, 1927
Price 5 Cents
ICKET TAX RETENTION 5,000-SEAT KANSAS Trade Commission's Findings
ADVOCATED BY MELLON CiTY liOUSE PLANNED to be Made Public Nov. 16
reasury Head Calls Levy
Ideal One, Opposing
Its Repeal
,.Wriii(7/i)H Bureau of THE FILM DAILY
Washington — Retention of the ad-
ission and other excise taxes "ni
e interest of a well balanced tax
stem" yesterday was reconiniendcd
■ Secretary of the Treasury Mellon,
pearing before the house ways and
cans committee at the opening ot
i hearings on the new revenue bill.
these taxes are repealed, tliey can-
it be imposed in time of peace, the
cretary pointed out. and they should
' (Continued on Page 3)
YMPHONIUM INSTALLED
AT COLUMBUS THEATER
Columbus, O. — Installation of a new
•dium of mechanical music at the
uthern, in the Symphonium, has
;racted considerable comment here.
Invented and distributed by the B.
L. Speaker Co., of Orange City,
uses regular victrola records to fur-
■ih concerts to theater audiences.
It employs the principle of radio
cuum tubes found in the panatrojie
(1 orthophone and with the aid of
(Continued on Page 6)
Eight Story Structure to
House Hotel May Open
Next Spring
Kansas City - — With exhibitors
alarmed over the prospect of this city
being greatly ovcrseated, since open-
ing of Loew's 4,000-seat Midland and
scheduled premiere next month of
the 2,500-seat Uptown, announcement
comes from Warren Gumm, broker,
of a theater and hotel building at
Armour and Main.
The proposed theater is to seat 5,-
000 and be part of an eight story
structure housing a 750-room hotel.
Ciround may be broken early in
Spring, according to Gumm.
Tesco Buys 2 Houses
at Pendleton, Ore.
I'endleton, Ore. — .-Xiinoxation of
e Rivoli and Aha to their large
ain marks another expansion for
est Coast in the Pacific Northwest,
lese two houses were purchased
>m Guv Matlack.
Thousands Turned Away
at Midland Opening
Kansas City — Thousands were
turned away at the opening of
Loew's Midland, which proved the
most brilliant theatrical event in this
city's history.
Ramon Novarro, featured player in
"The Road to Romance," the open-
ing picture; Ailcen Pringlc, M-G-M
star, and Charles ("Buddy") Rogers,
Paramount "find" from Olathe, Kas.,
made personal appearances. Novar-
(Cvntinued on Page 5)
83,788 is Net Income of
M.P. Capital for Quarter
Net income of $03,788 after in-
fest, taxes, etc. for the quarter
ded Sept. 30. is reported by M.P.
(ipital Corp. This is equivalent, af-
r allowing for eight per cent pre-
rred dividend requirements, to 29
nts a share earned on 175,469
ares of no par common.
Ihis compares with $64,963 or 30
(Continued on Paqe 2)
. A. Circuit Offering
100,000 Shares of Stock
Public offering of 100.000 shares of
)nimon stock of L'nited Artists The-
:er Circuit, Inc. is being made by
. W. Lucas & Co. at $15 per share.
Loew and U. A. Lease
Another at Columbus
('olunii)us — .Announcement of the
lease of the Broadway, next to the
oew-Cnited Artists Broadj by the
i.me combination was made some
time ago. At present the house is
dark but it is expected to open with-
in the month. Interior work on the
Capitol, also owned by Loew and
United .\rtists, is under way and the
show is likely to open before the
end of the vear.
Making Tour
R. F. (Pete) WoodhuU, pres-
ident, and Frank G. Conklin,
head of the auxiliary depart-
ment of the M.P.T.O.A. leave
today for a three weeks' tour
of state conventions. Wood-
hull plans to bring to exhibitors
a complete report of the Trade
Practice Conference, while
Conklin will outline work of his
department. Woodhull returns
to New York Nov. 20 and
leaves on another tour starting
Dec. 11 and 12 at Charlotte.
Conventions Woodhull and
Conklin will visit are: Nov. 3
and 4, Little Rock; Nov. 7 and
8, Oklahoma City; Nov. 9 and
10, Dallas; Nov. 12, Kansas
City; Nov. 14, Omaha; Nov. 16,
Columbus; Nov. 17, Indiana-
polis and Nov. 18, Chicago.
CONSPIRACY CHARGED
IN EIGHT EILM CASE
First National Increases
Stock Issue to 100,000
Dover, Del. — First National Pic-
tures, Inc., has filed a certificate for
the increase of its common stock,
which brings tliat issue up from 60,-
000 shares of no par value to 100.000.
Engraving to be Discussed
Harry A. Groesback, Jr., general
manager of the Walker Engraving
Co., is to talk on photo engraving at
Thursday's meeting of the A.M.P.A.
Atlanta — (.\)nsi)irac\- to violate tiie
law prohibiting interstate transjiorta-
tion of fight films is involved in the
government's case here against the
Howard theater, accordimr to an
opinion expressed from the bench
by Judge Samuel H. Sibley in refus-
ing to interfere with seizure of the
films at the theater. Telegrams rela-
tive to shipment of the films from
(Continued on Page 3)
Stanley-Crandall Gets Two
More Washington Theaters
Washington . — Kaisini; to 14 the
total fif local theaters in the com-
pany's chain, the Knipirc and the
New have been ac(|uired by Stanley-
Cranflall. Both houses have been re-
modeled. Leroy Breitbarth is to have
charge of the two theaters.
Two Houses at Portland
Settle with Musicians
Portland. Ore. — Henry DnfTy '
Players at the Music Box and Pan-
tages have signed contracts with the
local musicians' union for a vear.
Pantages granted an increase of $2.50
(Continued on Page 3)
Report Promised in Time
for Columbus Meeting,
1 P. J. Wood Says
Columbus, i). — Findings of the
I-"ederal Trade Commission in the re-
cently-concluded Trade Practice Con-
ference, will be made public here Nov.
16 and 17 at the convention of Ohio
exhibitors, according to Business
.Manager P. J. Wood. Commis-
sioner Abram Meyers, who presided
at the conference has promised
Wood the complete report of the
commission's findings. Wood de-
clares. Dates of the convention were
changed for the convenience of C. C.
I'eitijohn and R. F. (Pete) Wood-
hull, M. P. T. O. A. president.
The report will be finished and in
Wood's hands in time for the con-
vention he says.
I'Vom the convention the report
(Continued on Page 7)
Wayne Pierson Heads "U"
Roadshow Department
Wayne Pierson has been appointed
manager of the newly-formed Uni-
versal roadshow department. First
picture to be handled will be "Uncle
Tom's Cabin" which opens its New
York run at the Central Nov. 4.
(Continued on Pagi 3)
Rewards Spur Search for
Minneapolis Bombers
Minneapolis — With rewards total-
ing $10,000 whetting interest in the
case, police still are searching the
perpetrators of the bombing outrages
at Twin City theaters and the Para-
mount exchange here during the re-
cent strike.
\ special bomb squad has turned
over its evidence to plainclothes de-
tectives, who are pushing the inves-
tigation.
Puhlix- Saxe Deal?
Milwaukee — Publix again is
making overtures for purchase
of the Saxe circuit, according
to local report which states
that deal for purchase or pool-
ing of the chain by Wesco has
'"a'Vn through.
About a year ago, Publix
practically completed a deal for
a 25 per cent interest in the
Wisconsin circuit, but an
eleventh hour hitch developed.
DAILV
Tuesday, November 1, 1
ALL THE HEWS
ALLTUE TIME,
ffoyyisr^
Vol XLIIN0.2T Tuesday. November 1J927 PriceSCents
JOHN W. ALICOATE
Publisher
Published daily except Saturday and holiaays
at 1650 Broadway, New York, ^. \- and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York. N. Y'., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10 00 one year; 6 months, $5.00; 3 months,
$3 00. Foreign. $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broa(^
way. New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filraday,
New York. Hollywood, California— Harvey
E. Causman, Ambassador Hotel: 'Phone,
Drexel 7000 and Washington 9794. London-
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London, W. I. Ber-
lin— Lichtbildbuehne, Friedrichstrasse, 225.
Financial
Few film stocks changed hands yesterday,
those that did representing little in turn-over
or change in price. Loew's traded off the
largest number of shares for the day, total-
ing 3,000.
High
40M
158 158
100
71 M
58
105^
9954
Am. Seat. Vtc...
♦Am. Seat. Pfd..
♦Balaban & Katz.
♦Bal. & Katz Vtc.
Eastman Kodak . .
*tFilm Inspection .
First Nat'l Pfd..
Fox Film "A"...
*tFox Theaters "A"
*tlntern'l Project..
Loew's, Inc
ttLoew's. 6s 41ww.
ttLoew's, 6s41x-war
•M-G-M Pfd
M. P. Cap. Corp
Pathe Exchange
♦Pathe Exch. "A". 25
*ttPathe Exch. 7s37
Paramount F-P . . 108
Paramount Pfd. ..119J4
ttPar.Bway.5Ks51.10l;4
**Roxy "A" 32
**Roxy Units .... 35
**Roxy Common . . 854
Skouras Bros. ... 40
Stan. Co. of Am... 57 J4
*tTrans-Lux Screen 3J4
*Univ. Pictures
Univ. Pict. Pfd... 98M
tWarner Bros. ... 15}4
Warner Bros. "A". 24J4
Low
39J4
100
70 M
565/8
10554
99/2
25
167"
1193/i
10154
29
32
40
5554
15
24
Close
4054
48
60^
7354
158
5
100
70 J4
1854
10
5654
10554
995^
25
754
4J4
25
91^
10754
n9H
10154
40
67
3M
30
98 5y^
1554
24
Sales
500
100
100
700
3,000
1
12
500
I'ioo
600
1
1,200
"iio
700
200
•Last Prices Quoted **Bid and Asked (Over
the Counter)
tCurb Market ttBond Market
NOTE: Balaban & Katz is listed on the
Chicago Board; Skouras on the St. Louis
Slnrk Exchange and Stanley in Philadelphia.
A nnouncement
HORLACHEp
DELIVERY SERVICE i\,
Has removed to larger quar-
ters. We now have a large
fireproof vault available for
storage purposes.
Overnight service daily to Phil-
adelphia and Washington, D. C.
New address
692 Eleventh Ave., N.Y.C.
Bet. 49th & 50th Sts. TeU Bryant 1211
WilUam Omstein, Mgr.
$63,788 is Net Income of
M.P. Capital for Quarter
(Continued from Page 1)
cents a share in preceding quarter
and $102,318 or 51 cents a share in
third quarter of 1926.
Net income for the first nine
months of 1927 amounted to $204,-
061 after above charges, equal to 95
cents a share on common, against
$333,085 or $1.68 a share in first nine
months of previous year.
Consolidated income account for
quarter ended Sept. 30, 1927, com-
pares as follows:
1927 1926
Total income $149,332 $267,903
Expenses, interest, etc... 85,544 149,617
Federal tax provision 15,968
Net income $63,788 $102,318
Consolidated income account for nine months
ended Sept. 30, 1927, follows:
Total income $541, S<3
Expenses, interest, etc 325,899
Federal tax prov 11,603
Net income $204,061
Elbee in New Quarters
Elbee Pictures has moved from the
Loew Bldg. to 805 of the 1650 Broad-
way Bldg.
"Quality St." Opens Tonight
Toscha Seidel, Russian violinist,
will appear as soloist at each per-
formance of "Quality Street," Mar-
ion Davies's new vehicle, which has
its New York premiere tonight at
the Embassy. This M-G-M picture
was directed by Sidney Franklin and
is adapted from Sir James M. Bar-
rie's play.
Big Project At Columbia, Mo.
Columbia, Mo. — Bids are being
taken from contractors on the con-
struction of the Missouri theater
building by Boiler Bros, of Kansas
City, architects. The theater will be
part of a seven story store and office
building to cost $500,000. The house
will seat 1,600.
McCutchen to Rebuild
Charleston, Mo.— O. W. McCut-
chen plans to rebuild the American
which burned several months ago.
Work will start in the spring.
C. P. Reid Buys In
Elgin, Kans.— C. P. Reid of Sev-
ery has purchased a half interest
roni Andrew Johnson in the Royal.
Discontinue Haven, Kan. House
Haven, Kan. — The Haven Com-
nuinity Builders have voted to dis-
continue the Airdome, and appointed
a committee to dispose of the prop-
erty.
and all insects
EXTERMINATED
RATS
FREE INFORMATION ON AN'V
VERMIN PROBLEM
GUARANTEE EXTERMINATING CO.
AmtruaU Ftremott Exttrminatort
500 Fifth Avenu-, N. Y. C.
LONGACRE 8390
Famous-Canadian Calling
in Eastern Theaters Stock
Toronto — Famous Players Canadi-
an Corp. is offering $28 a share for
the common stock of Eastern The-
aters, Ltd. on provision that 75 per
cent, of the common shares issued
are returned. Net earnings of East-
ern Theaters Co. for tlie year ended
August totaled $147,863 before deduc-
tions for depreciation and income
tax, against 1155,410 in the preceding
year. Capital stock consists of 500,-
000 7 per cent, cumulative preferred
shares, and $800,000 of common, out-
standing.
Cahill Goes to Coast
as Aide to Rothacker
Frank Cahill, for several years as-
sistant to Sam Spring, secretary-
treasurer of First National has left
for the Coast to work with Watter-
son R.- Rothacker. vice president in
charge of production.
Doherty Assoc. Editor of Fox News
Dan Doherty has been named an
associate editor of Fox News, with
Don Mcllwain succeeding him as
publicity manager at Fox.
Mercy Resigns from Wesco
Yakima, Wash. — Fred Mercy has
resigned as manager of the Yakima
Valley Theaters Co., West Coast
subsidiary, to devote his time to the
circuit of eastern Washington houses
which he is building up. He has
three houses at Toppenish, two at
Walla Walla and one at Kennewick.
Higgins Opens Another
Vancouver, Wash. — Mayor John P.
Higgins, who operates two theaters
here, has opened his new 1,400-seat
house.
Orchestra Demand Closes Theater
Kansas City — Demand of musi-
cians that an orchestra be installed
at the Missouri legitimate house has
resulted in closing of the theater.
Stagehands had threatened to walk
out unless the orchestra was agreed
to by the theater.
Rivers Joins Grombacher
Walla Walla, Wash.— Eddie Riv-
ers has turned over management of
the Strand to his father to take over
management of the Egyptian and
Granada, Spokane for Ray Grom-
bacher.
AMALGAMATED
VAUDEVILLE AGENCY
Attractions for
Picture Theatres
Standard Vaudeville Acts
1600 Broadway, New York City
Phone Penn. 3580
Id
Equipment Notes .h
Pearlman Heads National Bran
Cliicagd — Barney Pearlman,
mer owner of the Capitol Mercl
disc Co., is new manager of the
tional Theater Supply branch h
He succeeds R. E. Gumm who
taken a leave of absence on acc<
of his health.
Start $500,000 Stanley House
Philadelphia — Work has starte<
the Stanley's Wedgwick at Gern
town and Mt, Airy Aves., which
represent an expenditure of $500,
The theater will seat 2,000 and o
May 1. It is being built by Sedgii
C. and A. S. Tourison. The archi
is W. H. Lee.
It
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oir
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10
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ROAD SHOW
The World's most human pfaotopla|
Breaking Box Office records ever]
where.
STATES CINEMA PROD. CORI
729 7th Ave., N. Y. C.
STOCK PROGRAM
PROGRAM COVERS
For
Moving Picture Houses
Joseph Hoover & Sons Compan
Msrket and 49th St<., Philadelphia. Pa
\)
HENNEGAN
Program^
Covers
special Designs for
all Holidays.
Write for Samples
The HENNEGAN CO
Cincinnati, Ohio
An Executive— a
Law^yer
Do You Need This
Man?
An extremely capable and energetic
executive who is also an excellent
lawyer of rounded experience, is avail-
able for a position requiring a man
of proven worth in the film industry.
He possesses an uncommon amount
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is mature. He has held responsible
executive positions in several widely
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diplomacy.
Address Box K-16Z
c/o Film Daily 1650 Broadway
New York City
Id
THE
(day, November 1, 1927
-S&^>^
DAILV
jket Fiix Kctcntion
advocated by Mellon
K t'H'(fiti(-(i front i\tt/i' 1)
tallied in case there should he a
(^ oH in Liisiiiess and cotise(|iieiit
'iliiacy in other taxes or slionld
rethietions in otlier hues result
wer collections than anticipated,
intinjj to the seats at the Tun-
)ciiipsey liKht. the secretary de-
d it difficult to imagine a more
tax, asserting; that no one will-
o spend that sum lor 50 minutes
ixiiiK eouUl not afford to ciintri-
the tax to the yovernnient.
he exemptiim of all admissions
cents or less", he told the com-
c, eliminates the tax on the re-
ion and amusement of an over-
ling majority of our citizens,
e who pay more than 75 cents
\ell atTord to make a contrihu-
lo the jiovernment, and such an
e tax cannot he held to he hur-
me or to impose a restriction on
mate recreation."
e admission tax, he added,
ints to only between nine and ten
ent of the total price paid 1)\-
nvchaser of a ticket.
)lI
U
me Pierson Heads "U"
Roadshow Department
(Continued from Page 1)
r pictures Universal intends to
^how durinj,; the next two years
'The Man Who Laughs," star-
Conrad V'eidt, "Show Boat" and
adway."
rson formerly was booking
gcr and assistant to J. J. Mc-
ly and more recently has been
the "What Price Glory" and
King of Kings" roadshows,
en Lewis has been retained as
il publicity representative tor
L'ncle Tom's Cabin" show.
"Jesse James"
Paramount
Rialto
AMKRICAN • • • Fred Th..m«.n m.ik«!<
an iiitcrcMinR Jc^sc James ami an excellent
horseman. There it splendid ridinK throughout
the picture. • • •
DAILY MIRROR-* * * is Kood amuse
ment. If you can ju.si accept it as pure
melodrama in Civil \V.ir costume, you won't
regret havinK none to see it * * *
IMII.Y NEWS—* - • The tilm leaps
throuKh its seven reels, treminK with ac
tion. • • *
EVENING JOURNAL -• • * It's full of
shooting and riding and holdups and daring
escapes and romantic episodes, done in an
honest dime-novel way.* * *
EVENING WORLD * * * The result is
a good "Western," with plenty of thrills, but
it hardly can be called an authentic story of
the outlaw. • • •
(JRAI'HIC— • * * brings a new interest
to the screen, a romance without a kiss, a
picture that adds to its lure by the basic
facts in the life of the man who inspire<l
it. * * *
POST — * * * historic or not so hi.storic.
is, at any rate, a rattling mood melodrama
from start to finish, full of thrifls and hard
riding. • • "
TELEGRAM—* * * As a screen pla>
"Jesse James" contains some exciting stuff,
which will provide, unless we are mistaken,
wide eyed afternoons for several million
young Americans. * • *
TIMES — * * * is undoubtedly entertaniing,
chieriy because it gives to the bandit-hero a
lightning-like mental equipment and an un
rivaled acrobatic ability, it is as a whole dis
appointing as a character study of the famous
outlaw. • • •
WORLD — * * * is a good, hard-working
traightshooting Western, with much of
melodramatic preposterousncss. • • •
y Four Houses Now-
Open at Bellingham
llinghani, Wash. — Only lour
p :s are operating here since the
ig Oct. 25 of West Coast's
ican, one of Bellingham Theater
leading houses before the trans-
/as made. West Coast has in
tion the Egyptian and the new
it Baker. E. T. Mathies is op-
I ig the Avalon and .1. B. Wahl,
jrand. Fred Walton will con-
in charge of the Egyptian.
klahoma Consolidate Theaters
Iburton, Okla. — The Criterion,
d by W. A. Weaver, and the
rty, owned by the Moman Co.
been consolidated and placed
Weaver's management.
A Correction
rough a typographical error, it
stated in vesterdav's issue of
iW FILAf "DAILY that the
nt of capital invested in theaters
e world was S2,71 5.000. This,
urse. should have totaled $2,-
0,000.
"Spring Fever"
M-G-M
Capitol
AMERICAN—* * * Sedgwick apparently
knows his cinema stuff, for your interest
never wavers in his celluloid tale telling. • * •
DAILY NEWS—* * * A little plot has
been written into a glorified golf game and
young Bill Haines gets a chance to be smart-
Aleckv again. * • •
EVENING JOURNAL—* * * It's an
amusing comedy, lightly handled, and the
golf se(|uences are good. • • *
EVENING WORLD—* * * It has a sweep
and a perspective which was impossible on
the -taire. And this helps a lot. * • •
GRAPHIC — * * * exceptionally good en
tertainment of its type, a snappy photoplay,
.ell directed and topped with titles that
carry several comedy punches. • • *
HERALD TRIBUNE— * * * Edward Sedg
wick has directed the picture with discretion.
"Spring Fever" is romantic and amusing.
Don't miss it. * * *
POST—* * • Some day, if the Metro
'Oldwyn oflicials will permit it, we should
like to see William Haines play something
besides a likable young chap with an over
deveh ped bump of conceil. • • *
SUN- -• * • for the most part "Spring
Fever" is sufficiently diverting for even the
exacting. • • ♦
WORLD — * • • makes the most of its
pictorial opportunities and the results are
both decorative and exciting as long as the
characters stick to their game. • * •
oores Buy Nebraska House
mford. Neb. — The Moore
^,^- .ers have bought the Stamford
o the Stamford Business Men's
^
'The Irresistible Lover"
Universal
Colony
AMERICAN—* * * subtitles are very bad.
and "The Irresistible Lover," too, is not
worth much consideration. • • •
DAILY .MIRROR—* * * is a fair rehash
of pictures you have seen many times be-
fore. * * *
DAILY' NEWS--* * * despite its spicy
monicker, is light comedy, pleasantly enter
taining. It is mighty funny in spots, and
some of the photographic effects are worthy
of our most highly cstecme<l cinematograph
ers. * * *
EVENING WORLD-—* * * he (Norman
Kerry) is repeatedly called upon to wallow
in broad, exaggerated comedy, and the effect
is a strained one, as if he were out of his
element. • • ♦
EVENING GRAPHIC • • * Kerry, who
can really act, is inune and foloish. He
is not at all convincing as a model Dun
Juan. • * *
HERALDTRIBUNE * • • is an irresis
liMr comedy with Norman Kerry and Ixiis
Moran lightly directed by William Ucau
dine. • • •
.SUN--* * * It is not only too silly for
words, but • • • may I say * * * a trifle
unconvincing. • • •
TIMES * • • Keriy is better in this
picture than he was as Ian Macdonald in
"Annie Laurie." He is cheerful and makes
the most of the ludicrous situations. * • •
"Tell it to Sweeney"
Paramount
Paramount
AMERICAN -• • * What's wrong with
this picture apparently is not La Cava, but
a bad story miscast. • • •
GRAPHIC—* * * Of course there are
moments that bring on the laughs. Ban
croft and Conklin see to that, but. gener
ally it's a difficult route for them. • * •
HERALDTRIBINE ' * * The bst
three reels arc devoted to slapstick, with
runaway engines an<l trick falls from same.
• • tt '
TELEGRAM- * * * George Bancroft is
miscast as a comic engiiicer. and seems to
realize it. As the timid fireman Chester
Conklin reveals the same stunts he revealed
in his last picture. • * *
TIMES -* * • The yarn in this picture is
about as possible as would be the sight of
Messrs. Conklin and Bancroft on horseback
trying to cross the Atlantic. * • •
WORLD—* * • It's a thoroughly slap
stick picture, obtaining its laughs where it
can, chiefly by such things as having Mr.
Conklin fall head first into the firebox or
throwing chunks of wood on Mr. Bancroft's
pet corn, and so on, ad lib. • • *
"East Side, West Side"
Fox
Roxy
AMERICAN — * * * contains good enough
movie entertainment, though the situations,
incidents and plot are time-worn and hack-
neyed. * * •
DAILV MIRROR—* * * George O'Brien
* * * gives the best performance he has
ever given — and th.i,t includes the one in
"Sunrise." * * *
DAILY NEWS—* * * choppy and some
of the human touches of the story are left
out of the film, with other unimportant ones
included. * * •
POST — * * * is uncommonly interesting
half the way and distressingly dull the other
half. * * *
WORLD — * • • told with a certain ainount
of dash and glitter, with properly painted
and gilded settings and backgrounds by Alan
Dwan. * * *
Screen School Head Held
on Defrauding Charge
St. Louis — L'. S. Commissioner .At-
kins is holding Kmerick Kahiay for
the grand jury on a charge of using
the mails in a scheme to defraud. It
is alleged that Kalnay inserted ads in
local papers holding out the promise
of successful careers in films pro-
vided students took his course. Kal-
nay who claims to be a producer,
stated that he had intended to fulfill
every promise made to applicants.
(uonspirucy (^har^^ed
In Fj^lit l^ilni Case
(L\'nli%Ui ,1 jiiim I'dfii- 1 i
.New ^ork odices of I'ublix ti> ofli-
ials of the theater are alleged to
idicate that more than one person
vas involved.
.\tlorney .Mbert E. .Mayer, local
ounsel for Publix. argued the case
>r the theater, asking for an injunc-
tion to recover the films ui«in the
grounds that the warrant was not
;-rve(l in the "daytime" but at night;
lat aflidavits failed to make a case
)f probable cause; that no Federal
aw was violated by showing or re-
ceiving the films or in transporting the
tilms other than by common carrier,
ind that there was no evidence that
the films were brought by common
:arrier.
District Attorney Hager answered that it is
•gauist the law to .ship, fight films from state
lo state by any means, and declared that the
government has acquired evidence to show
•here was a conspiracy to do this.
Ernest .Morrison, manager of the Howard
lestifie.1 that he found the fight films on his
lesk Sunday morning, but had no knowlclge
I'f who placed them there, nor to whom
payment was to be m.ide. Morrison .icknowl-
edged receipt of a telegram on the following
Monday morning from William A. Saal of
New York .idvisiiig him that the fight films
wouM be placed on his desk and that they
were being delivered by the Freedom Film
Co., but th,it he did not know by whom
In another telegram. Saal instructed Morri-
son to cut and destroy all titles and "shots"
except the bare fight itself. These instruc-
tions, Morrison stated, were passed to an
operator whom he presumed had complied.
Hager. also, intro<luced evidence which he
asserted indicated that J. J. Fitzgiblxms of
I uhlix brought the fight films to Atlanta
Merfline Moore at Oklahoma City
Oklahoma City — Merfline K.
Moore has been transferred from the
Princess and I-'nipire to San Antonio,
to manage the Capitol here. He suc-
ceeds Tom Bond, who has been
transferred to St. Joseph, Mo.
Sableman Acquitted
Oklahoma City— W. H. Sableman,
owner of the Dcmpsey-Sharkey fight
pictures in this territory, was acquit-
ted in the U. S. District court on the
charge of transporting fight films
from one state to another. Sable-
man has arranged for distribution
through the Home State company.
Two Houses at Portland
Settle with Musicians
(Continued from Page 1)
a week for musicians. The Duffy
scale remained unchanged, except
that the orchestra was increased by
<ne man, giving a total of eight. Ne-
gotiations are pending with other
theaters.
Danz in New Headquarters
Seattle — The Palace Hip is the
new headquarters for John Danz, for-
rierly located at the Capitol. The
lew location affords more room for
(xpansion and is a more central lo-
ation, in view of the fact that most
<f Ins interests arc in the lower end
of town.
Dodge at New Ulm, Minn.
•New rim, Minn.— J. W. Dodge
will fake over the Grand when the
present lease expires on March 1
1928.
Black Leases Bayport House
Bavport. Minn— W. H. Black of
Adrian, has leased the Bayport and
is redecorating preparatory to open-
ing.
7^
Wu\
DAILV
Tuesday, November 1, 1927
HOLLYWOOD FLASHES BY WIRE
Pallophotophone to Highest Bidder
HECTOR TURNBULL GETS TWO UNITS AT DE MILLE STUDIO-UNIVERSAL SIGNS
WILLIAM BEAUDINE AGAIN — NOTABLES TO EUROPE — COAST WIRED NEWS
DEVICE TO BE SOLD
SOME IIME IN 1928
Pallophotophone, synchronization
device developed by the General Elec-
tric Co., and the Radio Corp. of
America, will be sold to the high
bidders among production companies
during the year, according to Maj.
Gen. J. G. Harbord, retired.
The general referred to the talking
picture device in the course of an
address here on the radio situation.
He said pictures can be accurately
cued through the device and be re-
produced in any size theater in any
desired volume.
Some months ago, five of the big-
gest production firms formed a pool
to investigate talking films, and
carried on negotiations to acquire the
Pallophotophone.
Monty Banks' Contract
With Pathe Cancelled
Contract of Monty Banks was can-
celled by Pathe, and the actor was
notified of the fact Oct. 5, whereupon
he left ^or New York "in a desperate
effort to avoid financial ruin," ac-
cording to an affidavit filed by his
attorney, in the move for continua-
tion of an action wherein Banks was
arrested and charged with driving an
automobile after his license had been
suspended. He pleaded not guilty to
the charge declaring he was the vic-
tim of mistaken identity.
"Balaoo" Now "The Wizard"
The release title for "Balaoo," di-
rected for Fox by Richard Rosson
will be "The Wizard."
Vera Veronina 111
Vera Veronina is confined to her
home with illness. She has been
loaned to John Barrymore by Para-
mount, and her illness is not expected
to hold up production of "Tempest."
Cast in Thomson Film
Nora Lane and William Court-
wright have been cast for "A Pioneer
-Scout," Fred Thomson's next picture
for Paramount.
Henigson Wrote Tryon Story
"Meet the Prince," in which Glenn
Tryon is being starred by Universal,
wa.s written by Henry Henigson, gen-
eral manager of Universal City. In
the- cast are Marian Nixon, Raymond
Keane, Richard Robert Haines, Bull
Montana and Cesare Gravina.
Block Active
Ralph Block now is supervis-
ing "Stand and Deliver," "Gal-
lagher" and "The Blue Dan-
ube" for De Mille.
Fox About to Start Two
Pictures for Next Season
The Fox 1927-1928 schedule is so
far advanced that plans for next sea-
son are under way. "The Four
Devils," a story with a "Variety"
background will be directed by Fred
W. Murnau for next year. L-udwig
Berger who arrived from Germany re-
cently will make "Don't Marry."
This will not reach exhibitors until
next fall. The next group in the
current program starts shortly and
will include "Hello, Sucker," "The
Sport Girl," "A Girl in Every Port,"
"The Sharpshooters," "White Sil-
ence" and "Dressed to Kill."
Wurtzel Finishing 10th
Year on Fox Studio Lot
Sol Wurtzel has completed his
tenth year as general superintendent
of the Fox studio. He has been with
the company since 1914 and first
came to Hollvwood in 1917.
Bellamy in "Silk Legs"
Arthur Rosson is directing Madge
Bellamy in "Silk Legs" from a story
bv Frederica Sagor. James Hall
plays opposite.
"Gaucho" Runs Set
"The Gaucho," new Douglas Fair-
banks production will have its pre-
miere Nov. 5 at Grauman's Chinese
and will open Nov. 21 at the Lib-
erty, New York.
Luden in "Tonto Rim"
Jack Luden has been cast for "L^n
;!er the Tonto Rim" at Paramount.
Moran- O'Brien to Team
Lois Moran is co-starred with
George O'Brien in "The Girl Down-
stairs," for Fox.
Vilma Bankv Vehicle Set
Vilma Bankv's first starring ve-
hicle for Samuel Goldwyn is to be
"The Tnnocent," an original by Fran-
es Marion.
TurnbuU Assigned 2 Units
As Supervisor for DeMille
"Hold 'Em Yale" and "Midnight
Madness" have been selected as the
first two pictures to be directed by
Hector Turnbull, who recently joined
De Mille as associate producer. The
first stars Rod La Rocque, who now
is working in "Stand and Deliver,"
while the second stars Jacqueline
Logan.
William Beaudine Signs to
Direct Two More for "U"
Universal has signed William
Beaudine for two more pictures. He
first will direct "Home, James" with
Laura La Plante, to be followed by
"Give and Take," co-featuring George
Sidney and Jean Hersholt.
European Trips Planned
Irving G. Thalberg and his wife,
Norma Shearer, head the list of
screen workers planning to go abroad
in December. Darryl Zanuck. Vir-
ginia Foxe and Patsy Ruth Millei
are others who plan European trips.
Marion-Stallings Collaboration
Frances Marion and Laurence
Stallings are collaborating pn a play.
Dickinson Handline Publicitv
Weed Dickinson now is nublicitv
director for the Harry Langdon com-
nanv.
"U" Gets Hughes Novel
Ruper Hughes' novel, "The Girl
of the Barge," will be filmed by
Universal.
Sutherland Directing "Tillie"
Edward Sutherland is proceeding
with direction of "Tillie's Punctured
Romance," for Christie. In the cast
are Chester Conklin, Louise Fazenda,
W. C. Fields, Grant Withers, Doris
Hill and Tom Kennedy.
A Little I
from **Lots**
Entire Staff Writes Story
Paramount's entire Coast staff
wrote "Quick Lunch," which is to be
the next W. C. Fields, Chester Conk-
lin co-starring vehicle following "Two
Flaming Youths."
James Hall, Thelma Todd Cast
James Hall and Thelma Todd have
been added to the cast of "Hello
Angels."
Geraghty Writing Continuity
Tom J. Geraghty is writing con-
tinuity of "Move On" for Robert T.
Kane.
Carroll Nye Gets Role
Carroll Nye instead of Buster Col-
ier, who is not available, has been
cast in "Powder My Neck" which
Hampton Del Ruth is directing with
Irene Rich and Andre Beranger.
By RALPH WllK
Hollyw(m
CHARLES CHRISTIE, who i4|
great booster for "The Road %
Rome," the play, is now on m
road to Rome.
* * *
Mike Newrtmn knows his cu
He spent seven years in China
was a Colonel in the Chinese arn
He is the second white man to ha
received the Manfu decoration, /iq
ing been so honored in 1916.
speaks Chinese fluently and
been talking Chinese to the yelU
ract extras who are working
"The Warning" at the Columb
studio. Incidentally, Mike is pu
licity chief at the studio.
* * if
Our Passing Show: Neal BurnS:
Tom Kennedy and Billy Doolcy dis-
cussing their golf scores at %
Christie studio; Walter Wills ri-
hearsing a group of very comely
chorines who will be seen in "TJl-
lie's Punctured Romance"; Ches|jf(
Conklin an interested spectator.
* * *
We first saw Albert Gran
in Broadway plays, includi^ig '
"Seventh Heaven" and "The
Nest." Albert is now one of
the busiest character men on
the Coast, his current engage-
ment being in "The Blue
Danube."
* * *
To Andres de Segurola must go
credit for discovering a screen Na-
poleon. Several years ago Pasqueli
Amato played Napoleon in open
with Andres and Geraldine Farrar
in the cast. When a Napoleon wm
needed for "Glorious Betsy," An-
dres thought of Amato, who wm
playing an operatic engagemen'
here — and Amato got the part.
More Passing Show: Paul
Panzer and Marc MacDer-
mott recalling "the good old
days" at Vitagraph; Mary
Foy visiting the Hollywood
public library.
* * *
Robert Lord is becoming
one of the best little contrib-
utors to "Life" and other
humorous magazines. Bob,
who has had two plays pro-
duced, has finished his third.
II
Complete Coverage on Hollywood By Wire daily in Film Daily
IM^I,
THE
Tuesday, November 1, 1927
TH[ATER CHANGfS fOR
MONTH Of S[PTEMB[R
Official Changes in Theater
Field Reported by
Film Boards
Film Boards of Trade through-
out the United States every
month gather data on changes
in the exhibition field, bv ar-
rangement with THE FILM
DAILY.
New theaters, changes in own-
ership, re-opening and closings
are covered. Information cov-
ering September follows:
IOWA
New Theaters
Sioux City — New Movie.
Openings
Sheffield — Memorial.
Re- Openings
Hull — Legion; Modale — Opera House.
Changes in Ownership
Aurelia — American, sold to John .Kdding by
J. A. Liercke; Bennett — Opera House, sold
to R. T. Wiemann by J. H. Lashansky ;
Earlville — Crystal, sold to Mrs. H. E.
Holacher by E. & L. Theater Co. : Lucas
— National, sold to G. \V. Thomas by D.
A. Powers ; Lytton — The Lytton. sold to
H. F. Hull by Mr?. O. M. Jones; Milo—
Opera House, sold to H. E. Jacobs by
Ray L. Jacobs ; Ottumwa — Empire and
Square, sold to S. Braun by Circle .\muse.
Co. ; Pomeroy — Strand, sold to Genevieve
Jones by C. C. Becker; Riverton — Grand,
sold to Thos. Roberts by E. Kidd ; Rowan
— Opera House, sold to R. Ziska by A. A.
Williams; Villisca — -Swan, sold to Brooks
Tillsworth by F. J. Liken.
Closings
Arlington — .Opera House ; Bucknell — Liberty ;
Cedar Rapids — Grand, (dismantled') : Clio
— Pastime; Davenport — Star; Hombeck —
Enterprise ; Milo — Opera House ; Mt.
Ahum — Opera House.
KANSAS
New Theaters
Buffalo — Opera House; Piedmont — The Pied
mont ; St. Paul — Midway : Sha'on Springs
— Township.
Changes in Ownership
Great Bend — .Undress, sold to Chas. .'\ndress
by Wooten & Rickart ; Leavenworth —
Lyceum. Orpheum and Strand, sold to
Walter Wallace by C. F. Mensing; iMc-
Cune— Electric, sold to E. B. Tull by H.
A. Neher; Wichita— Hollard, sold to Svbil
J. Platts by Chas. A. Bull.
Closings
Atlanta — Strand: Plains — .^irdome.
KENTUCKY
Openings
Blackey — Rodney.
Changes in Ownership
Lexington — -Lincoln, sold to S, Berry : Liv-
ingstone— Livingstone, sold to Fred Ownes
by M. J. Hackney : Springfield — Lyric, sold
to F. M. Martin bv R. L. Overstreet :
Stamping Grounds — Halls, sold to F. E.
Hall.
Closings
Beaver Dam — Ideal (destroyed') : Camp Tay-
lor— ^Taylor ; Majestic — The Majestic ; Mar-
ion— Palace (out of btisincss') ; Straight
Creek— YMCA.
LOUISIANA
Changes in Ownership
W. Monroe — Palace, sold to Clifton Belt by
Mary Cox.
Closings
Bovce — Boyce Theater : Coushata — Dixie ;
De Quincy — Arcade : Fal — Fal The.-iter.
MAINE
Changes in Ownershio
Bridgeton — Riverside ,nnd Opera House, sold
to Susan Mack by L. Gorman ; E. Hirman
— K. of P. Hall, sold to H. G. Withan by
Exhibitors
Daily Reminder
r
Establish regular
fire alarm
rehearsals
for staff.
Tuesday, Nov. 1, 1927
Rankin & Barrett ; Keogan — 'Wonderland,
sold to Michael Cvr by Mrs. L. F. Watson.
MARYLAND
Openings
Baltimore — Stanley.
Closings
Baltimore — Clifton.
MASSACHUSETTS
Changes in Ownership
Braintree — The Braintree. sold to N. Hoch-
berg by Mr. Clifford ; Quincy Point — Lin-
coln, sold to Bigley Jr. by Lincoln Theater
Co. ; Springfield — Pine Point, sold to J.
Ratner; Stonington — Opera House, sold to
L. G. Tewksbury by D. Jewett Noyes.
Closings
Fall River — Nickleodeon (burned) ; Leomins-
ter— Musical Hall (burned).
MICHIGAN
New Theaters
Detroit--Hollywood. Oakdale and Oriental.
Changes in Ownership
Detroit — Loyal, sold to J. Fislier; M & S
Theater, sold to Schwarts Bros. ; Olympic,
sold to Louis Wisper by Woodward The-
ater Co. ; Priscilla. sold to H. A. Silver-
berg by Tillie Caplan : Grand Rapids —
Galewood. sold to Kathryn Chanler bv
W. E. Tice; Noith Branch— Strand, sold
to John D. Sinclair by \V. A. Sinclair.
Closings
Beulah -Lakeside.
MINNESOTA
Changes in Ownership
Amboy — Star, sold to C. F. Wentland by
H. T. Hoffman; Battle Lake — Star, sold to
F. T. A. Larson by Markuson Bros.;
Hanley Falls — Community, s^dd to Odell
L. Lee by R. Johnson; Minneapolis — Vista,
sold to ^liss Hettie T.cwke by A. A.
.Tewett; Starbuck — Du Glada. sold to H.
H. Allen by A. C. Egland.
Closings
Browerville — .St. Peter's Hall: De Graff-
V. & R.
If You Are in the*
Market for Any Kind of
MOTION PICTURE
APPARATUS
CONSULT US AND <!AVM
UONBT
SEND KOR OUR PRICE LIST
iDiUQacHBys
"▼no UJ^st 5?'«'Si- Nc- vr^rk N.y. ••
I Pboo* Penna. 0330
I Motion Picture Dtpartroent
I U S. «nd Canada Arentu for De^-^-
Thousands Turned Away
at Midland Opening
(ConlinueJ frcm I'age 1>
ro was tlie winner in a popularity
toiitcst staged last week by a local
daily.
Kvery seat ii; the house was re-
sirved for the premiere at the regular
admission of 60 cents. Three thou-
s;ind seats had been placed on sale
at the box office. In two hours the
last ticket was sold. A queue five
blocks long fought for the ducats,
not more than four being sold to a
person as a precaution against scalp-
ers.
The stage show was headed by
.A.natole Fricdland and his "Club An-
atole Reviio." RubinofF, who can
punish a fiddle and how, acted as
j^uest conductor in the pit and later
did a solo on the stage which fairly
brought down the house. P. Hans
Flath did an organ feature, "The
Heart of .\merica," was built aroimd
historical data in these parts, and it
clicked smartly.
The Midland will do a " 'leven to
'leven" grind with prices ranging
from 25 cents for those who do their
shopping early, to 60 cents. Loges
command an extra fifteen cents.
The advertising slogan. "A Kansas
City Institution," is heavily stressed.
Herbert Woolf, owner of the "class"
men's clothing store here, and M. B.
.^.haiibcrg, a realtor, are heavily in-
terested in the venture w^ith Loew's.
which is operatinp the house, as well
as the Newman and Royal.
Incorporations
Wilmington, Del. Motion Picture fiuild.
Inc. To build ami operate motion picture
thralrrs. Capital, 500 shares of no par value.
Trcnlon. N. J. — Gables Amusement Co.,
Inc., Jersey City. To construct and conduct
theater*. Capital stock authorized, $20,000.
with $1,000 paid in by the following corpora
lions: George E. Beckley and Mary Teall,
four shares each; Emma Moore, two shares.
SpriuKfield. III.— Lynch Villa Park Thea-
ter Co., Chicago. To operate theaters. In
corporators; Daniel S. Jerks, John J. F.d-
ward, William A. Ryan.
Boston, Mass. — New England Ojmmunity
Theaters, Inc. Capital. $250,000. Incorpora-
tors: James E. Rich, Arthur M. Cripps, Ev-
erett L. Rich.
Remodeling Ardmore Theater
Ardmore, Okla. — Harry Lowen-
stein is remodeling the Princess, and
will change the name to the Palace.
1 Transferred i
.x.— Fred W. Put- ||
iger of the Liberty M
Fred Putnam Transferred
Port Arthur, Tex. — Ft
nam, former manager
at Beaumont, has been transferred to
the Strand.
Lanagan at Longview
Longview, Tex. — W. A. Lanagan,
former manager of the Palace at
Beaumont, has been appointed man
ager of the Rembert.
PATHE NEWS
To miss PATHE NEWS would seri-
ously affect receipts in Hot SpringSy Va.
Hot Springs, Va., October 29, 1927.
Mr. R. C. Robin, Manager,
Pathe Exchange, Inc.,
Washington, D. C.
Dear Sir:
We have been showing the PATHE NEWS reel twice
a week at the Homestead and Liberty Theatres for over
ten years.
Our patrons look forward to Monday and Thursday
nights and we quite realize that to discontinue the News
Reel would seriously affect our receipts.
The fact that we have used the PATHE NEWS continu-
ously for so many years speaks for itself. If we were not
receiving entire satisfaction we should quickly make a
change.
Your service has always been splendid; news up to the
minute and the efficiency of your billing department makes
it a pleasure to handle your account.
We trust we will continue to show the PATHE NEWS
for a long time to come.
Yours very truly,
VIRGINIA HOT SPRINGS COMPANY,
J. C. Masterton, Assistant Treasurer.
Advertising in the Year Book
is not indiscriminately scat-
tered through the book but
placed in the section where
it belongs and will do the ad-
vertiser the most good. That's
why it carries more advertis-
ing than any motion picture
publication in the world.
1928 Film
Year Book
'^
Out in
January
Tuesday, November 1 ^ ^' ^'27
Symphonium Installed
At Columbus Theater
(.Continued from Page 1)
specially designed speakers, of which
the Southern uses three, on the stage,
can give concerts- of atiy length with
practically no elapse of time between
songs. This is accomplished by us-
ing two turntables and two reproduc-
ing arms. The latter contain the
mechanism which explains the prin-
ciple of the instrument.
By means of levers and buttons
i)oth turntables run at once or sepa-
rately as the operator desires. As
one piece plays an electric switch
permits the music from this tone
arm to be carried to the horns. As
soon as the song is finished the op-
erator pushes the switch and the
song on the other turntable starts.
Since there is but a fraction of a
second elapsing and since the tables
turn at the same speed all of the time
the change is not noticeable.
As Charles H. Weidner, house
manager stated, "The tones are as
clear as any synchronized instru-
ments and are not marked by the
rasping sounds of many of them."
The Family, in Cincinnati, also
owned by Ike Libson, has just in-
stalled such an instrument.
Nat Mintz on Sales Tour
Xat L. Mintz, vice president of
Charles B. Mintz, Inc., producing
"Krazy Kat" cartoon comedies and
10 two reel novelties for the Para-
mount is on a tour of key city ex-
changes.
And That's That
m.By FHIL M. DALYm
"^N
GEORGE EASTMAN has added
his congratulations to the flood
of messages received bj^ J. J. Mur-
dock, Pathc president, on the occasion
of "Pathe Week" on Broadway. He
terms the record an uni)arallelcd ac-
complishment, concluding with "suc-
cess to you in every undertaking."
Some of these high salaried mas-
ters of ceremony had better look to
their laurels for there's Colonel
Schiller, vice president of Loew's
now to be reckoned with. He near-
ly stole the show at the Midland
opening.
The Newman in K. C. is advertis-
ing the world premiere of Mary Pick-
ford's "My Best Girl." This is open-
er for the Newman's debut in Kansas
City as an extended run house.
Hard work combined with expos-
ure while on a desert location led
to Bebe Daniels' illness with influ-
enza. Here's hoping a speedy recov-
ery for the vivacious Bebe, who is
one of the real bread and butter
stars of the screeyi.
Charles Winchell of F. & R's pub-
licity department in St. Paul, proved
the truth of the adage that love is
blind when he ran down and killed
a cow on his honeymoon auto trip.
"Scoop" Conlon Here
"Scoop" Conlon, veteran publicity
representative, is in New York for
a stay of about ten days.
Saxe Kenosha House Ready in Nov.
Kenosha, Wis. — J. L. Morrissey of
the Saxe Amusement Enterprises'
Kenosha interests, states the last of
November will find the circuit's new
Gateway ready. This house will seat
1,500 on the main floor and 200 in
the mezzanine. It is being equipped
with a $50,000 ventilating system and
a $50,000 Barton organ.
The theater will have one of the
largest stages in the state.
There's plenty of gossip in Doro-
thy Phillips' garden in Hollywood,
for she has four parrots, each
named after a studio where Miss
'Phillips has worked during her ca-
reer. They are Essanay, Universal,
'First National and Metro.
Jeffries with Wesco at Tacoma
Seattle — E. C. Jeffries, formerly
of Publix, is new nianager of Wesco
interests at Tacoma. He succeeds
H. T. Moore.
New Owner at Hollywood, Seattle
.Seattle — A. C. Clapp has returned
to .Sonora, Cal., where he will settle
final business matters, before he re-
turns to take over the Hollywood,
recently purchased from Si Danz.
Heilig to Play Pictures
Tacoma — The Heilig, in the new
Masonic Temple Bldg., is under man-
agement of C. W. McKee, and will
be a home for road attractions. A
split week picture policy is used when
there are no roadshows booked.
P2dna May, recently snatched out
<f extra ranks by C. C. Burr to play
tpposite Johnny Hines, is wondering
ghat's in a name, for it has come to
pass that Edna May C'ooper, under
contract to Sennett, objects to Ed-
na May's name, stating that the com-
petition is apt to be frightful. Hines'
Edna May, on the other hand, is
sticking to her guns, declaring she
was christened Edna May and has a
perfect right to be so Ial)eled, cinema-
tically if not automatically. The
Academy of M. P. Arts and Sciences
is to decide the matter.
Chalk up another accomplishment
to the versatile Martha Wilchinski's
increasing vogue. This week's lyrics
for the Capitol eyisemble were done
by here oivn fair hand, aided, of
course, by her intimacy with the
m.uses.
Courte at Anderson, Ind.
Emil Courte, of advertising ac-
cessories for First National here, has
resigned to become manager of the
Starland, at Anderson, Ind., one of
the three houses there in which Col-
onel Fred Levy and Lee Goldberg
are controlling factors. Harrj' Pal-
mer is general manager of the three.
THt
Tue ay, November 1. 1927
■.%g^
DAILV
^Delegates Review Trade Parley
DIVIDED OPINION IS
REACTION TO MEETING
U >"i'ini(t'd from Fagc 1)
Will l)c given to the 500 Ohio exhibi-
tors expected to be in atteiuhince.
Hea<l(iuarter> will be at the Desh-
ler-\\ allick Hotel, and among the
out-of-town speakers will be C C
Pettijohn, of the Hays organization;
tongressman James T. Hegg, of
Sandusky; R. F. Woodiiull, president
of the M.P.T.O.A., as well as Atty.
tien. E. C. Turner, John L. Clifton,
state superintendent of Instruction,
and Gov. Donahey.
The climax of the convention will
be the banquet and dance which will
take place at the Deshler-Wallick. in
the Hall of Mirrors, on Nov. 15.
.'Ml Ohio exhibitors, whether mem-
bers or not, are being invited.
N.W. Hails Block Booking
Concessions As Highlight
-Minneapolis — The Federal trade
Commission gained the point it was
seeking — a virtual admission from
distributors that block bt)oking is
wrt)ng, as evidenced by their con-
ce.ssions, observes "Greater .Amuse-
ments" in pointing out that it 'is a
lar cry from what enthusiasts ex-
pected to the actual accomplishments
of the parley.
"That the commission called the
Trade Practice Conference for the
purpose of vindicating its position in
the Paramount case, in whicii it held
block booking to be an unfair trade
practice, is now realized by those
who took an active part in the dis-
cussions of the parley," states the
publication. "The commission ex-
pected exhibitors to uphold that body
on its stand on block booking and
that is ju.st what they did.
"From where we sit, it would seeni
that the exhibitors were victorious,
in a senscj in the matter of block
booking. But the credit for the vic-
tory goes not to an exhibitor, but to
.\braham Myers, of the Federal Trade
Commission.
"Of course only time will tell the
real achievements attained at tiie par-
ley, and that in full only after lengtiiy
litigation, as distributors made no
secret of their intention to carry the
Federal Trade Commission ruling on
block booking, in its case against
I'aramount, to the highest court in
the land. This struggle will be one
worth watching from the sidelines."
Mich. Says Antagonism
Thwarted Conference
Detroit — "\'er>- disanporiting" 'is
the manner in which James C. Rit-
ter, delegate to the Trade Practice
Conference, sums up the recent par-
ley in New York.
"The antagonism of each side
thwarted all chances for solutions of
block booking being made," he said.
Coochvill Engendered One Benefit, Iowa Believes
Omaha- Ihe Trade Practice t On-
lereiice will prove to have been a
ln-nelit to the entire industry, C. 1^.
Williams, president of the Nebraska
and western Iowa unit, will tell his
members at the convention to be
held Nov. 14 and 15.
1 1 is opinions that "material good
will ccme from this conference in the
future" will be further amplified:
"It seemed to me that the under-
lying opinion of the commissioner
was that it would be necessarv for
the various bodies ol the iijotiun i)ic-
ture industry to set their own house
in order, otherwise it might be nec-
essary for the government to do it
for them. With this in view, I be-
lieve that the producers, distributors
and the exhibitors will endeavor to
co-operate on a more equitable basis.
"1 am of the opinion that the pic-
ture industry can not be revolution-
ized in a single day or even in a year,
but ultimately a considerable amount
of good will come from the meet-
ing."
"Hoth the exhibitors and producers
were animated with the one desire
to air their grievances rather than
(iffer solutions to the problems of
block booking."
H. M. Richey, business manager
of the state association, said that not
much was accomplished at the con-
ference, but feels that the si.x con-
cessions made by distributors will
serve as an entering wedge in secur-
ing other advantages.
Marks Milestone in the
Industry, Asserts Chicago
Chicago — The mojst constructive
steps ever taken in the industry.
That is the summary of the Trade
Practice Conference made by L.
Sicgel, wiio was a delegate to the
parley and who now suggests a
joint meeting of the exhibitor unit
and Film Board to carry out and
crystalize "the spirit of co-operation
and goodwill inaugurated at New
York." The meeting is to be ar-
ranged soon.
"The constructive steps taken at
tlie conference in New York are
bound to prove successful," declared
Siegel. "In my opinion, the out-
standing result was the agreement
made to give the exhibitors an equal
part with distributors in the writing
of new contracts.
"The uniform contract as it is to-
day is an improvement over the old
standard form, but there are changes
necessary which have been brought
about by present conditions. The
present contracts, I believe^ are un-
fair to the exhibitors in many ways.
"However, to the credit of the exhibi-
tors, the organization directed hy Will Hays
suggested a joint committee be formed to
work out the chaiiKes which were admitted to
lie necessary. This move was made without
any pressure from the exhibitors, voluntar-
ily, and I want to give the distributors full
recognition for that fact.
"Another big accomplishment," continued
Siegel, "was the solution proposed for the
block l)ooking abuse. (j'nder the old agree-
ment, exhibitors cither had to shelve the poor
pictures they had received along with the good
and pay for them, or play them and take the
consequences. But under the agreement
reached, the exhibitors can turn back 10
per cent ot the pictures bought en bloc and
then pay half price for them instead of the
full price.
"There was a very bitter fight on this fea-
ture of the conference. The producers were
willing to make a small concession at the
outset, and the long struggle took up nuich
of the time of the conference."
Results Shrouded in Doubt
Colorado Delegates State
Denver — Much good was done by
the recent Trade Practice Confer-
ence although the extent of progress
made is more or less problematical,
because exhibitor recommendations
are subject to approval by the Fed-
eral Trade Commission, K. --X. Bishop
and Max Schuback, delegates to the
parley, stated on their return here.
"There has been considerable prog-
ress in the right direction in the
compromise agreement which will
result in the modification of block
booking, which will do away in 'a
large measure with compulsory buy-
ing, but in my opinion the biggest
certain accomplishment of the con-
ference was an agreed arrangement
for the drafting of a new tmiform ex-
hibition contract. I believe there are
SL'veral changes which should be made
that would be more favorable to the
exhibitor, but I also believe that ab-
solutely no change should be made in
the present arbitration system as pro-
vided for under the present uniform
contract. If the rules and regula-
tions of the board of arbitration
which now exists are carried out, I
believe it is a valuable and fair means
of determining disputes."
Max .Schubach, president of the
Mid-West Theaters Co. who repre-
sented the district as an owner of
more than five theaters, said:
"I believe that such a conference between
exhibitors and distributors should be hcM at
least onrc a year, as I feci sure that imnii
giiod can come from a lictlcr understanilin.-
among all engaged in the industry. I thmrv
that if the Kcdrral Traiir Commission accept^ {
the compromise agreement m.'ide in their re
cent conference, that considerable go<xl will
have been accomplished. As to the drafting'
of a new uniform contract, I think that thi-
is one of the outstanding ilevelopments of
the conference for in my opinion, the time i~
ready for some changes in the contract to b<
made. However, 1 do not think the time i
ready fur any medilling with the present ai
bilration system; we have too many othei
things to worry about and the arbitratioi
boards as a whole have done good work '
Airing of Ills Bound Sure
to Help, K.C. Paper Says
Kansas City — If only that it af-
forded opportunity for the airing oi
the industry's ills, the Trade Practice
Conference accomplished some good,
Associated Publications, which pub-
lishes several regionals, declares in
commenting on the recent parley.
"Block booking seemed to be the
big issue of the whole meeting.
Commissioner Myers felt that no ac-
tual good would result from the par-
ley unless some plan were devised
that could be substituted, acceptable
1j both exhibitors and distributors.
Block booking has been definitely
outlawed by the Federal Trade Com-
mission in its ruling against Para-
mount. And the commission seems
determined to enforce its decision.
"We have previously commented on this
topic and our views are unchanged. Block
booking, in our opinion, is all right as long
as it is not used in a coercive way. How-
ever, some of the suggestions made to elimi
nate it through the grouping of pictures as
to types and selling each group individually
sound all right.
"Heretofore only the exhibitor's side has
been heard. Now the distributor has been
given a chance to tell his troubles and per-
haps there will be a better understanding on
both sides. We'll know more later."
Dates of Oklahoma Meet
Changed to Nov. 7 and 8
Oklahoma City — Dates of the state
convention to hear repdrts on the
Federal Trade Practice Conference
have been changed to Nov. 7 and 8.
The change was made to conform to
the itinerary of Charles C. Pettijohn
and R. F, (Pete) WoodhuU, M.P.T.-
O.A. president, who are making a
tour of conventions.
Carlos Pictures Corporation
A. Carlos, President
Announces in course of preparation
The Hand That Rocks the Cra<Ue*'
One of the most powerful themes ever screened depicting woman-
hood. This will be one of the special productions to be distri-
buted for the season 1928-1929 by Quality Distributing Corpora-
tion, George H. Davis, President, 1540 Broadway, New York,
N. Y.
* All Rights Protected
THE
' 8
LIGHTING EQUIPMENT
IMPROVING STEADILY
Tlie S.M.P.E. finds that recent de-
velopments in illuminants and light-
ing have been marked by progress
This discourse is the highlight of
the following extract culled from the
fall report of the organization's Com-
mittee on Progress. Conclusion of
its observations on the general trend
of the industry appear first and then
the section on lightings appear:
Holland now has a motion picture studio,
located at Rotterdam, said to be fully equipped
to make large productions. (57). Two Zep-
pelin hangars at Staaken, Germany, have
been made over into modern studios. (58).
The Eastman Kodak Co. has inaugurated
a four-minute reel series of pictures featuring
well known actors and actresses. New sub-
jects are to be issued monthly, so the amateur
may build up a library of those he desires.
(59).
France is making up films showing the his-
tory of its various provinces and part of
each film is colored. Particular attention is
being paid to the preservation of the film.
(60).
A practical digest of the year's work in
photography is given in an extensive resume
containing 230 references, (61) and another
historical resume covers the development of
the technic of motion picture projection. (62).
While nothing fundamentally new has been
introduced recently in the field of illuminants,
constant progress is being made toward the
improvement of various types of light sources,
and in the improvement of light control
equipment.
Recent developments in high wattage in-
candescent lamps, together with the increasing
adoption of panchromatic film is leading to
a widespread use of incandescent lamps in
the motion picture studio. (63). Illuminating
engineers from the east have been in the
Los Angeles territory during the past sum-
mer, cooperating with several of the large
studios there in determining the correct
types and wattages of lamps to be used, and
to assist in the selection and design of the
proper light control equipment. (3), (64).
In a paper recently presented before the
Society, the requirements of studio lighting
are discussed, and the advantages of in-
candescent lighting given, with a cost analy-
sis of the use of various types of light sources
in conjunction with orthochroraatic and pan-
chromatic iilm. It is concluded that the de-
sirable quality of the light, and the con-
venient operating characteristics of indan-
descent lamps are large factors in determining
whether these will be used to replace other
types of light sources in lighting the motion
picture set. (65).
A polygonal floodlighting mirror is des-
cribed in a paper presented at the last
meeting of the Society. The disadvantages
are poirijted out of ref ocusing the regular
high intensity arc searchlight with the para-
bolic mirror to get a wider beam spread and
it is demonstrated that the use of a poly-
gonal mirror is a more suitable arrangement.
The method of computing the dimensions of
the polygons is given, as well as a photo-
metric comparison of the two types of re-
flectors. (66).
A new light source for Mazda projector
lamps was described in another paper given
at the last meeting of the Society. It is
known as the coiled-coil filament source, and
consists of a single coil type of filament sim-
ilar to that commonly used, coiled again to
give a much higher degree of concentration.
Its chief advantage is the higher screen il
lumination obtainable as a result of the
smaller source size especially for lamps ol
the llS-volt class. It is at present applicable
only to the lower wattage lamps, such as
those used in the 16-millimeter film pro-
jector field. (67).
A high intensity reflector arc lamp was
recently demonstrated at Chicago. The prac
tical problems involved in the construction
of this equipment are the design of mechan-
ical arrangements for the proper feeding of
the carbons, regular burning of the crater,
mirror location, and a reduction of the heat
at the aperture. The problem of cooling is
very important; this particular device accom
plishcs it by means of a motor driven fan
which forces a stream of cool air past the
film. To protect the glass mirror, a disc
of heat resisting glass is placed between it
New Theaters
Oil City, Pa. — Vemark Theater Co. have
started work on the $500,000 Colonel Drake
at Seneca and Duncomb Sts. Architects are
Rapp & Rapp.
Weleetka, Okla. — N. A. Perkins has opened
the Liberty here.
Lincoln, Cal. — Jack Moore has a|iproveJ
plans for a 600-seat house.
Big Lake, Tex. — Curtis & Rowe will soon
open the Palace.
Allen, Okla.— F. G. Roberts plans to open
the American here shortly.
Ardmore, Okla. — Griffith Amusemen/t Co.
have opened the Ritz.
Shawnee, Okla. — The Bison has
opened by the Griffith Amusement Co.
been
Chicago — 1. Brotman & Sons will soon open
the Avaloe on the site of the old Maplewood
at 2811 W. Diversey.
Rockford, 111. — Great States circuit has
opened the Coronado under management of
Louis St. Pierre.
Chicago — Clarence Lauten is about to start
work on the Egyptian on the northwest side.
Woodstock, 111. — John Miller
open his new theater here.
will soon
Dorchester,
opened here.
Mass. — The Humboldt has
Ellwood, Ind. — The Woodmen of America
are building a theater to be under the man-
agement of Frank Mackie.
Andrews, Ind. — Joseph Fite is opening
theater here.
Anderson, Ind. — George Hoppess has opened
the Ritz, on Meridian St.
Shelby, N. C. — E. L. and Z. Beam have
opened the Lyric, seating 300.
North Sacramento, Cal. — N. Blumenfeld is
building a theater here.
Palo Alto, Cal. — Ellis J. Arkush has opened
the Varsity.
Santa Clara, Cal. — Kinema Theater Co.
will soon open new house here. The firm
has theaters in San Jose, Sunnyvale, Santa
Clara and Los Gatos.
Roswell, N. M.— A $250,000 theater will
be built by a stock company here.
Albany, Tex. — Frank Whitney will soon
open the Aztec.
Thalia, Tex. — J. L. Shulz has opened the
Shulz here.
Corpus Christi, Tex. — Grossman Bros, have
opened their $78,000 Melba.
Racine, Wis. — S. & M. Amusement Co. are
building a 1,000-seat house.
Burlington, Wis. — Fischer Paramount The-
aters will soon open their theater on Geneva
St.
Carroll, la. — E. N. Neu will soon open
the Neu here, seating 800.
Chicago — R. & C. Amusement have opened
the Lawndale at 12th and Crawford. The
house seats 2,000.
Shelby, N. C. — E. L. and Z. Beam have
opened the Lyric, seating 300.
Hamilton, Ont. — The Kenmore has opened
on King St. West near Victoria Park. It
seats 1,100.
Sacramento, Cal.— The Alhambra has
opened under management of George Pletiss.
Gleason, Wis. — Conrad Strobel will soon
open a $10,000 house here.
Ladonia, Tex. — Tate Wilburn has opened
his new theater.
Alice, Tex. — Plans are under way for a
theater here.
Lubbock, Tex.— The Lindsay has opened
under management of Clitf Lindsay.
Mertson, Tex. — Fay Barnes has opened
thes Mertson.
and the arc. and another air line from the
fan directs a blast between this heat resist-
ing glass and the mirror. (68). Another re-
flector arc has been placed on the market.
(69).
It is suggested that the Coolidge tube has
possibilities as a projection light source. To
employ it, the film might be backed with a
mineral coating, or a suitable mineral sur-
face could be arranged behind the gate to
receive the bombardment of the electron
.stream. (70).
Sources of Material
(57) M. P. Today (N. Y.) Aug. 13, 1927,
p. 8.
(58) R. Kuntze, Filmtechnik (Halle, Ger-
many) 2, April 3, 1926, pp. 174-5.
(59) M. P. Today (N. Y.) June 4, 1927, p. 8.
(60) M. P. Today (N. Y.) May 14, 1927,
p. 8.
(61) American Annual Photography (N. Y.)
41, 1927. p. 179.
(62) M. P. World (N. Y.) 85, March 26,
1927, pp. 329-30, 444-5.
(63) Paramount Studio News (Paramount
Famous-Lasky Corp., N. Y.) Sept. 7,
1927, p. 4.
(64) Paramount Studio News (Paramount
Famous-Lasky Corp., N. Y.) Sept. 7,
1927, p. 1.
(65) E. W. Beggs, Transactions S.M.P.E. 10,
No. 2'6, 1927, p. 94-106.
(66) Frank Benford, M. W. Palmer, Trans-
actions S.M.P.E. No. 29, pp. 109-21.
(67) H. 1. Wood, Transactions S.M.P.E. No.
29, i)p. 56-60.
(68) M. P. News (N. Y.) July 1, 1927,
p. 2526.
(69) M. P. News (N. Y.) 35, April 1, 1927.
p. 1152.
(70) Bioscope (London) Supp. 69, Nov. 25,
1926, p ix.
Another instalment .of the S.M.
P.E. report will appear in an early
edition.
Seymour at Michigan City
Michigan City, Ind. — Elwyn W.
Seymour has been appointed man-
ager of the Tivoli and Starland, suc-
ceeding Bob Codd.
Commercial Club Buys In
Atkinson, 111. — The Atkinson Com-
mercial Club will reopen the Prin-
cess, formerly owned by Nowers
Brothers.
Lawrence Managing McNevin Chain
Champaign, 111. — Sid Lawrence,
former manager of the Orpheum, has
been appointed manager of the Mc-
Nevin circuit, which controls the
Park here, the Lincoln at Danville,
and the Lincoln and Sipe at Koko-
mo, Ind.
. Close Ailkansas House
Bentonville, Ark. — M. J. Kilbourn
has closed the Royal after operating
it for 15 years.
Nichols Gets Missouri House
Albany, Mo.^W. W. Nichols has
leased the Peery here.
New M'g'r for German Organization
Berlin — The German Exhibitors'-
Producing Syndicate (Deutches
Lichtspiel Syndikat), has signed Isi-
dor Fett, a Munich producer, to act
as business manager.
3 fILMS REJECTED BY
OHIO CENSOR BOARD
Columbus, O. — During a recent
four weeks' period the Ohio censor-
ship board rejected three films, elim-
inated parts in 43 others and passed
200 others.
Those rejected were "The Unwed
Mother," "A Gold Digger of Wee-
pah," a comedy, and "Your Wife and
Mine."
The board also announces that
under no conditions would the show-
ing of fight pictures in the state of
Ohio be permitted by the board, de-
spite any action by Federal courts.
Fire Destroys "U" House
at Corvallis; Loss $50,000
Corvallis, Ore. — The Whiteside
leased by Universal was literally de-
stroyed by fire with all equipment
lost. This house was one of the
largest in the state outside of Port-
land, and at the time of its construc-
tion was valued at $110,000. There
was no commotion or panic, the
house being emptied rapidly and in
an orderly manner. The total loss is
estimated at $50,000.
J. H. Coleman Buys Site
Mexico, Mo. — Hanse Smith of
Kansas City has sold the site of the
New Grand, recently destroyed by
fire, to J. H. Coleman of St. Louis.
Community Project Starts
Chillicothe, Mo. — The Chillicothe
Community .A.musement Enterprises
has leased the auditorium of the
city hall for pictures.
Jay Means Adds Fourth
Kansas City — Jay Means has se-
cured the unexpired lease of the Bag-
dad from the Hurley Theater Corp,
The lease runs 14 years. Means
owns the Oak Park, Murray and
Prospect, suburban houses here.
Capitol Prod. In Kansas City
Kansas City — Capital Prod, has
opened an exchange at 113 West
18th St. for the distribution of West-
ern Thrill productions.
Barker Completes "Romany Love"
Bradley Barker has finished "Ro-
manj' Love," a color art picture for
Tiffany, which is scheduled to go in-
to the Paramount shortly. June
O'Day is the star. Barker recently
finished "Comrades" for Tiffany,
which also is scheduled for the Para-
mount.
Hold Griffith Convention
Oklahoma City — Griffith Amuse-
ment Co. held its first annual con-
vention of theater managers here
with 25 managers present.
Jean Roe with Jennings
Oklahoma City — Jean Roe has
been selected by the Ambassador
Pictures Co. of California to co-star
with Al Jennings in a picture to be
filmed here.
TAeHimPkPilt
of FILMDOM
ULTHE NEWS
ALLTHE TIME
VOL. XLII No. 28
Wednesday, November 2, 1927
Price 5 Cents
'Quality} Street'
MARIOX D.WIES— de-
lightful; Helen Jerome
Eddy — splendid ; Conrad
Xagel — excellent. Atmosphere
t)t Barrie play religiously car-
ried out. A whimsical picture,
burdened with too much footage,
and a slow-moving story.
Many sequences delightful,
but not enough to carry the pic-
ture. Wide popular appeal —
doubtful. O. K. for very discrim-
inating audiences. These are
highlights of "Quality Street."
Fanamet Dissolves
About twenty months ago, Para-
mount, First National and M-G-M
formed Fanamet. Central Europe
was the field. Centralized distribu-
tion, reduction in overhead and an at-
tempt to avoid dumping in certain
foreign territories the purposes.
All factors were considered but the
spirit of competition. Now Fanamet
is to be dissolved. The merging of
these three important products in one
sales force did not work out.
The observation to be drawn is
this: Inside deals may be made;
coalitions formed. But whether it
is in this country or countries over-
seas, the competition for sales su-
premacy will always exist. When
you hear talk about mergers, remem-
ber this. It will help clear the at-
mosphere to know that the market
never can become a closed one.
Varied Opinions
In many parts of the country state
exhibitor conventions are about to
get under way. Delegates are to re-
port back observations of the Trade
Practice Conference. Opinions vary
widely, but in all of the statements
that "have come to light it appears
that there is one agreement in view-
point: That a greater spirit of good-
will was engendered by the round-
table discussions which embraced
producer, distributor and exhibitor.
Ne.xt October, the industry itself,
uninfluenced by outside pressure,
will hold another conference. .Again
we assert that here iS a prono'dnce-
ment of moment. When exhibitors
left the government parley they car-
ried with them a greater understand-
ing of producer-distributor problems.
Conversely this was also true. We
like to believe that the new ground
thus reached will reflect itself in fu-
ture dealings between the major di-
visions of the industry to the end that
business progress might be better
served.
KANN
Central European Merger to Disband;
Fanamet/Big 3' Combine, Ends Jan.l
Jolson at Capitol?
"It's news to me," was the
substance of comment by Ed-
ward Bowes on report that Al
Jolson has been booked into the
Capitol for the week of Nov.
12, at a reported weekly salary
of S25,000.
U.S.IMMIGRATIONRyL[S
TOHITBORDERTHEATERS
U.S. STAND DEPENDS ON
QUOTAS, SCHENCK SAYS
Berlin (By Cable) — Unless the pro-
posed British quota law is amended
to permit collaboration of British
and American producers, interest of
United Artists in British production
will be excluded, and the inieresi of
German producers toward the British
quota is the same as the Americans,
Joseph M. Schenck yestsrviay told
(.Continued on Page 2)
Ontario Repeals Tax on
Tickets Up to 25 Cents
Ottawa — Repeal of the tax on ad-
missions up to and including 25 cents
became effective yesterday through-
out Ontario. The amendment was
passed last spring following appeal
of a committee of around 100 exhib-
itors made to Preinier Ferguson.
Detroit — Curtailment of privileges
by the United States immigration au-
thorities, undertaken last year, is to
be carried out with restriction of pa-
tronage to American border cities ex-
pected to result.
The American government has not
notified Canadian officials that quota
regulations are to be established
along the border for Canadians,
(Continued on Page 6)
LUCAS, PUBLIX AND
SAENGER EORM CHAIN
Atlanta — Development of a chain
of small tow-n theaters throughout
Georgia is planned by a new com-
pany now being formed by Arthur
Lucas, Publix and Saenger. The
company will take over the Lucas
houses at Macon, Brunswick and
Valdosta, and will build and acquire
(Continued on Page 2)
Rothacker Here
Watterson R. Rothacker, First
National production chief, is in New
York.
Schlesinger Syndicate Closing
Deal for Phonofilm Control
Colony Switches to "Grind"
Policy at Lower Prices
Beginning Saturday with "Les
Miserables." the Colony which is
controlled by Universal will revert
to a "grind policy" with no stage
presentations, "name" acts or musical
numbers. A small orchestra will be
used.
With the change comes reductions
in the scale. Admissions under the
new scale will be 25 cents until six
o'clock and 50 cents at night with
loges at $1.10.
Organization of an international
corporation controlling all the De
Forest interests throughout the world
is foreshadowed by acquisition of the
.American De Forest Phonofilm Corp.
by the Schlesinger interests which is
now under way. This organization,
headed by I. W. Schlesinger, oper-
ates the International Variety &
Theater Agency, Ltd., so-called
5k)uth African trust, which recently
took over the British International.
Production of Phonofilm pictures in
America probably will be undertaken
(Continued on Page 2)
First Nat'l, Paramount, and
M-G-M to Resume
Individual Selling
Fanamet, the tri-corncrcd combina-
tion formed by First National, M-
G-M and Paramount to handle sales
jointly in Central Europe with the ex-
ception of Germany, will disband on
January 1. The move is mutual and
was agreed upon at a recent meeting
held in New York at which it was
decided that the interests of each
corporation could be better seived as
by individual operation.
All three companies will resume
selling on a separate basis. The coali-
tion which was formed in April, 1926
resulted in the opening of a series
(Continued on Page 2)
GERMAN EXHIBITORS
BAIKED IN TAX EIGHT
Washington Bureau of THE FILM. DAILY
Washington — Fight of Berlin pic-
ture theaters against exorbitant tax-
ation is held up for the present, at
least, reports the M. P. Section of
the Dept. of Commerce. The new
Berlin tax scale proposing to collect
taxes on a net basis instead of the
former gross basis, has recently been
(Continued on Page 6)
Maryland Censors Pass
Tunney-Dempsey Films
Baltimore — Dempscy-Tunney /ht
pictures were shown at the .» .ith-
Albee Maryland theater here begin-
ning Monday, October 31,attwoper-
(Continued on Page 2)
"Triple Featuring"
Victoria, B. C— The "triple
bill" has made its appearance
at the Coliseum, thus outdoing
the double feature idea em-
ployed by numerous theaters.
In carrying out the "triple bill"
policy, announcement is made
that there is only one perform-
ance each evening and that
"partons wishing to see the en-
tire show must be seated by
seven o'clock each night."
DAILV
Wednesday, November 2, 1927
KTHE
tfeKVSVmZ
•yPILMDOM
Vol. XLII No. 28 Wednesday Noveiiiber2, 1927 Price 5 Cents
JSHN W. ALICDATE
Publlshei
Published daily except Saturday and holiaays
at 1650 Broadway, New York, N. Y.. and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918. at the
post-office at New York. N. Y'., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broae
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday,
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel: 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest W. Fredraan, The Film Renter, 58,
Great Marlborough St., London. W. I. Ber-
lin— Lichtbildbuehne, Friedrichstrasse, 225.
Financial
No sales worthy of notice took place among
film issues yesterday, with the lone exception
of Loew's, Inc., which turned over 3,000
shares at a fractional rise. The market was
extremely quiet.
High
Low
Close
Sales
Am. Seat. Vtc
40
40
40
100
*Am. Seat. Pfd...
....
48
. .Balaban & Katz. .
60/8
*Bal. & Katz Vtc.
73!4
Eastman Kodak . .
160
isy%
159/8
966
*tFilm Inspection. .
....
5
♦First Nat'l Pfd..
, ,
100
....
Fox Film "A"...
71 "/a
7VA
71/2
300
tFox Theaters "A"
18'4
18
1854
1,000
*Intern'l Project. .
10
....
Loew's, Inc
57i4
.56 5/8
56^
3,000
ttLoew's, 6s 41ww
105 -4
105
1055^
13
ttLoew's, 6s41x-war
99 '4
99-4
99/2
29
*M-G-M.Pfd
25
M. P. Cap. Corp.
7-^8
7 'A
7-/8
1,666
Pathe Exchange . .
454
4
4%
300
Pathe Exch. "A".
25 3/,
23
23
1,300
ttPathe Exch. 7s37
92
91 H
91/2
5
Paramount F-P . .
108 '4
107/2
107/2
1,300
'Paramount Pfd. . .
119Ji
♦ttPar.Bway.5Ks51
101/2
**Roxy "A"
Yi
32
**Roxy Units ....
36'/2
34/2
**Roxy Common . .
8H
. 7/2
....
Skouras Bros
40
38
Stan. Co. of Am. . .
5 8 '/a
57M
58 '4
*tTrans-Lux Screen
3M
*tUniv. Pictures..
30
Univ. Pict. Pfd..
98-/8
98/8
98/8
10
"tWarner Bros. . .
15 -4
Warner Bros. "A".
24
23/8
and
237/8
Asked
700
•Last Prices Quoted
"Bid
(Over
the Counter)
tCurb Market
ttBo
nd Market
E is listed (
NOTE: Balaban & Kat
)n the
Chicago Board; Skouras
on the St.
Louis
Stock Exchange and Stan
ley in
Philadelphia.
When you think of
INSURANCE
you are thinking of
S T E B B 1 N S
Specialists in Motion Picture
and Theatrical insurance for
the past twenty years
Arthur W. Stebbins & Co., Inc.
1540 Broadway N. Y. C.
Bryant 3040
Central European
Merger to Disband
(Continued from Pa<ic 1)
of joint offices in the principal cities
of Czechoslovakia, Greece, Roumania,
Poland, Jugoslavia, Hungary, Tur-
key and other Balkan countries. The
purposes were the reduction of dis-
tribution overhead which had steadilv
mounted in these small but unpro-
ductive nations and the elimination of
the dumping.
Ike Blumenthal for Paraniount, Al
Aronson for M-G-M and Paul Kauf?-
man for First National have been
handling the supervision of Fanamet
out of Berlin. The three outputs,
limited to a total of 104 feature re-
leases the first year rather than the
175 which all three companies could
have sold in these markets had they
been minded to throw in their entire
programs, were sold as Fanamet
Films rather than as the product of
any or all of the individual organiza-
tions which wtnt to make up Fana-
met. One sales force represented the
three organizations and the profits
which were expected to accrue from
this arrangement were to be divided
on a prearranged basis.
In the first fiscal year Fanamet
lost $85,000. The difficulties attend-
ant upon the sale of three major lines
of pictures increased as months went
by. These are some of the circum-
stances which led to the decision to
disband.
Emil E. Shauer, general foreign
manager for Paramount arrived in
England yesterday. He will meet
Arthur M. Loew, acting for M-G-M
and E. Bruce Johnson, of First Na-
tional and determine upon the steps
necessary to the dissolution.
Fanamet, in its original form, im-
pressed a large portion of the trade
as perhaps the most important for-
eign merger ever consummated. Had
it worked out, the association of the
three participating companies might
have extended to the rest of Europe,
with the possible exception of Ger-
many, to South America and even
to England.
Fanamet was a coined word drawn
from the names of the cooperating
companies.
"Quality Street" has Premiere
Quality Street, "Marion Davies
starring vehicle" had its premiere
last night at the Embassy. David
Mendoza, Capitol orchestra director,
conducted the Embassy orchestra for
the opening.
Hamlin Flies East
Fred Hamlin, publicity director for
Sam E. Rork is in New York after
an airplane trip from the Coast with
Art Goebel, Honolulu air race win-
ner, as pilot.
IllujtratiQg For Magazine? «cTit]e5
Animated Lea(jer5 ^Trailer?. ►.
, Technical, hdu5trial & Educational
Animation. F'A'A' DAHMEJT
-^iH«»c.i_ EXPERT PHOTOGRAPHY
'/•llUCO.r" l/.K VV/CCT /.C CT kl ■^ ^|-r»y
EXPERT PHOTOGRAPHY
I45WE5T45 5T N.Y.CITY
TEL. BRYANT 6Jf(i , ^
Lucas, Publix and
Saenger Form Chain
{Continued from Ptiijc 1)
Others. Houses in key cities oper-
ated by Publix are not included in
the deal.
Lucas will control a 50 per cent
interest in the new company while
Publix and Saenger each will have
25 per cent.
Publix-Saenger Acquires
More Houses in N. Carolina
Heiidersonville, N. C. — Publix-
Saenger has taken over the Rex and
Queen, formerly operated by Jake
Wells. The deal was closed bv R. B.
Wilby.
Schlesinger Syndicate
in Deal for Phonofilm
(Continued from Page 1)
if present negotiations are consum-
mated.
Recently the Schlesinger interests
acquired the British De Forest Phon-
ofilm Corp., which controls Euro-
pean rights to De Forest product.
The studio on the site of the Wem-
bley Exposition near London has
been purchased, where it is intended
to manufacture De Forest equipment
and product for all territories outside
the United States.
With acquisition of the British In-
ternational, the Schlesinger interests
plan to extend production activities
in England and the Continent, and
will make the Wembley studio com-
bined headquarters for feature pro-
ductions and the De Forest pr.oduct.
It is intended to use the talking de-
vice in conjunction with the pictures
of the various producing organiza-
tions they may hereafter acquire in
addition to the British International.
The Schlesinger interests have
faith in the future of talking pic-
tures, believing that there is a par-
ticularly advantageous field in South
Africa where there is a great demand
for the work of popular American
actors, singers and musicians, and
where the reproduction of Broad-
way attraction will be welcomed.
The Schlesingers will organize all
the De Forest interests into an in-
ternational corporation.
EDITOR CUTTER
DIRECTOR
Elmer J. McGovern
no W. 48th St Bry. 9400
New Yodc
Developing— Printing
and TITLES-
Spccializing in First Prints
35 and 16 m. m. equipped
130 West 46th St. Bryant 4981
U.S. Stand Depends on
Quotas, Schenck Says
(Continued from Page 1)
"Lichtbildbuehne" who spent one day
here. Schenck is returning to New
York Saturday aboard the Aquitania.
Instead of a "kontingent," in Ger-
many, Schenck recommends customs
protection. He promises a longer visit
here in April.
Maryland Censors Pass
Tunney-Dempsey Films
(Continued from Page 1)
formances. Film was passed by
Maryland censors on opinion to Dr.
George Heller, chairman, by Willis
R. Jones, Asst. Atty-Genl. of Mary-
land saying the state board would
not be justified in disapproving the
films "merely because they portray a
boxing match which took place in
another state."
Theatre Manager at Liberty
Clean cut live wire, 16 years experi-
ence. Modern showmanship, business
builder of proven merit, know how
to sell myself and theatre to public in
marmer that can't fail to bring them
in. If you are not satisfied with re-
sults as they are, here's your opportu-
nity to make that much desired
change. Will go anjrwhere.
Address Box K-163
c/o Film Daily, 1650 B'way., N.Y.C.
i Call
i WAFILMS, Inc.
Walter A. Futter, Pres.
for
Library Stock Scenes
New York Hollywood I
130 W. 46th St. c/o Leon Schlesinger
Bryant 1881 1123 No. Bronson Ave. I
I
Sales Manager
Wanted
One of the largest distributors in the
industry is seeking a Sales Manager
in their foreign field.
He mast be a Spaniard.
He must know the business.
He must be able to sell.
In replying, give qualifications, past
accomplishments and your references.
All communications will be held con-
fidential.
Reply to Film Daily, Box M-372
1650 Broadway,
New York City
'WE NEVER DISAPPOINT-
INCORPORATED-
220 WEST 42^-° STREET
NEW YORK
PHONE-CHICKERINC 2937
ALLAN A.LOWNES. CEN.MCR
iSEtl
THE
Wednesday, November 2, 1927 ^^F'^^^ ~ DAILV ^ jj
!
I
I
I
i
i
I
1
i
I
i
I
i
LABORATORY
EXECUTIVE
BOX M-380 c/o
THE FILM DAILY 1650 B' WAY, N.Y.C.
I
I
I
I
IS wanted by an organization soon to announce
its entrance into the laboratory field. This
organization has no connection whatsoever
with any laboratory now functioning in the
picture business. The organization is financed
and controlled by a group of well known |
motion picture men insuring permanency and
rare financial opportunity for the right man. All |
communications will be held in the very strictest
confidence. For interview appointment, address |
I
I
I
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i
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of Paramount-
Christie Comedies
^ No wonder Paramount-Christies are the leading two-reel comedy product
on the screen today ! No wonder de luxe first run theatres are clamoring for
them! ^ What other short features could get exhibitor comment like this!
^
fl J. P. Murrin, Liberty Amus. Co., Ft.
Worth, Tex.: "We have in the past used
Christie Comedies, knowing them to be
consistent comedies, and your offerings
from this producer to date are better
than ever. The fact that we booked them
solid for 5 theatres here, speaks loudly
our belief that they are to be laughed at."
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fl Eiiiil Ucrustiiii, Mgr. I.yri*- Thruirt',
Jucknun, T«un. —"No other ninglc pro-
gruiii feature has met with u kindlier re-
eeption siuee the I'aruuiouut News than
have the l'araiuouut-l^liri»tie Coinedicb.
Our patrons thoroughly tired with
eheap, uieehanieaily iui per feet and low-
clasii eoniedie;*, liave n-adily seized upon
the new Paramount product. Where for.
nierly the eomedy was u pa^tsahle filler,
it is now a vital and interesting part of
our show. ^ e feel thoroughly confident
that with Paramount supplying us with
comedies and novelties, our short fea-
ture needs will be amply satisfied.''^
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tiiu.
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fl Lewis Sablosky, Stanley Co. of Aiiit-rica.
^"We have playe<l seven Paramount
two-reel comedies. I feel I ought to
make cumnicnt on their excellent qual-
ity. Christie come<lies are far superior
this year and nothing has been spared
in the way of nicuiey to get excellent
casts, well dressed sets and sub-titling."
** ^'''"'?eel^ '^'^'' " Much superior
^«""" CUri^»-« eversceuu^^^
J Capitol Theatre. Winnipeg, Can^dlT
Paramount -Christie comedies are get-
ug rceep..ons that prove their popufar-
ity beyond a doubt."
fl W. I{. Marshall, Vancouver, B. C. —
"Billy Dooley in 'Row, Sailor, How', ton-
the roof off the Capitol, Vancouver.
Bobby Vernon in 'Short Socks" equally
well received. First runs all playing
Paramount-Christies."
Inc.
— Vntcrpri**'*' ,
tvo
are
oul9tao«ii°«^-
'•-The'a^es'r"""'""'*'^'-'*"'-
ueaires, Birnungham Al„
Paramount - Christie 0.'m,"~
receiving unqu.Iifi..,r ^r""*"'''*'*
__JJ^"iieil praise here.'
first run theatres all over
paramount- christies
^ Paramount, Rivoli and Rialto Theatres,
New York; Stanley Circuit; West Coast
Theatres; Stillman, Cleveland; Ohio,
Indianapolis and countless others ! ^ Join
the happy family!
The Whole Show!
^ Billy Dooley in "Row,
Sailor, Row", "A Moony
Mariner" and "Easy
Curves".
0W
q Jack Duffy in "Hot
Papa" and "Nifty Nags".
1^^
9 Jimmie Adams in "Dr.
Quack", "Oh Mummy!"
and "Ocean Blues".
QAnne Cornwall in
"Scared Pink" and
"Fighting Fanny".
9 B o b b v Vernon in
"Short Socks", "Crazv to
Fly" an<l "Wedding
Wows".
*i Neal Burns in "P'rench
Fried" a n «1 "Mad
Scrambles".
EXPERTS ARE PREDICTING THAT THIS
Ixut national Special
WILL RE ONE OF THE MOST PROFITABLE
DICTURES EVER PRODUCED/
TAeHi¥S?mit
^/'FILMDOM
/ILL THE NEWS
ALLTHE TIME
VOL. XLII No. 29
Thursday, Nov. 3, 1927
Price 5 Cents
A New Trend BRITISH [XHIBIIORS TO
POOL TO flGIIT CHAINS
IT'S no cinch to run a big
chain of theaters out of one
city when the houses are
prawled all over the map. The
leal Publix is swinging with
\rthur Lucas is an indication
hat this is so. Lucas, with
'ublix and Saenger as partners,
kill develop the Georgia territory,
ie will be pretty much the last word
u all matters concerning those
ouses. The plan is for Publix to
liare in the profits without taking
ver any of the worries of manage-
lent.
The Wesco Instance
It is not impossible that similar
eals in other parts of the country
ill be made. The outstanding ex-
iiple to date of decentralized the-
;er operation is Wesco. Loew's.
ubli.x, United Artists and the Wesco
lain are in the same bag. .\nd
ranklin is running them all and do-,
g it well. For he is exactly three
lousand miles nearer the problems
hich develop than the other fel-
ws. That's some advantage.
Dietz Pulls Another
Now that Leo, tlie M-G-M lion
s been returned to quiet pastures,
e irrepressible Howard Dietz lands
the center of the stage again. If
u take the trouble to look at the
raniount, the Roxy or any of the
•ge structures around Times S(iuare
;se nights, more likely than not
u will find a startling sales mes-
t^e urging your attendance at the
ipitol spread over six or seven
ors. A giant searchlight. C'lncen-
iting several billioi ■ ( -andle
wer shoots the mes- vj;z .A over
: district from the top of the Cap-
■1.
[t's a bear of a stunt. But How-
1 is not completely happy. S-ev-
il of the threatened injunctions
e not developed. That's the fly
the perfect ointment. But when
u mention the unusual newspaper
ice the stunt received, that is dif-
leut. Then Dietz grins — and broad-
' too.
Too Much Show
Double features are bad enough.
it content with this, one cnterpris-
theater at last steps into the
elight with a policy of three fea-
es a night. Hard to believe, yes.
t the house is the Coliseum and
City, Victoria, B. C.
The scheme is all wet. With
ible features, the exhibitor takes
isk of tiring his audience. What
think of triple showings at one
ck wouldn't look so nice in print.
KANN
Sale of S. R. O. Tickets at
St, Louis Banned by Edict
Co-operative Buying is
Under Discussion at
Secret Meetings
By ERNEST W. FKEDMAN
Editor "The Daily Film Renter"
London (By Cable) — Close se-
crecy surrounds meetings of exhibi-
tors being held to form booking
combines to combat buying power
of circuits. Forces will be com-
bined in various sections to meet al-
leged menace to indei)endents of the
Provincial Cinematographic Theaters
(Continued on Faye 4)
OPERATOR Of MONTREAL
"TIRE TRAP" APPEALS
I
Montreal — With prison sentences
passed on them following conviction
for manslaughter on charges growing
out of the Laurier Palace theater dis-
aster, Ameen Lawland, proprietor,
and Michael Arie and Camille Bazzy,
employes, have served notice of ap-
peal. Lawland was sentenced to two
(Continued on Page 4)
Admission Tax Repeal
is Urged at Hearing
H^asltington Bureau of THE FILM DAILY
Washington — Elimination of ad-
mission taxes was called for by two
si)eakers in a hearing before the ways
and means committee of the House,
at which the Chamber of Commerce
of the U. S. supported Rep. John X.
Garner, Democratic leader of the
(Continued on Fntje 4)
Epidemic Bans Children
at Lexington Theaters
Lexington, Ky. — .\ttendance of
children under 16 at all theaters and
other assembly places of the city has
been banned on account of the in-
fantile paralysis epidemic. Ten thou-
sand school children of the city are
learning their daily lessons at home
from the daily newspapers. There
are only three cases of the disease in
the city, but its spread is feared.
Move Under Way
London (By Cable) — Disso-
lution of Fanamet will be dis-
cussed today at a meeting be-
tween Ike Blumenthal, Para-
mount's European general
manager, and E. E. Shauer,
head of the foreign depart-
ment.
Berlin (By Cable) — Fanamet
denies that dissolution of the
three-cornered First National,
M-G-M and Paramount Eu-
ropean combination already
has been concluded. There is
no doubt, however, that this
will be done.
Chief of Police Serves
Notice Old Statute is
to be Enforced
Sl. Louis Han on sale of .S.R.O.
adniissions has been established in
.St. Louis, effective immediately, and
prompt arrests will follow violation
of the ordinance prohibiting over-
crowding of theaters. Violation is
a misdemeanor punishable by fine of
from $10 to $.S()0, each day violation
is continued constituting a separate
offense.
In announcing his determination
to enforce the antiquated <irdinancc,
Chief of Police (ierk stated that
there is danger here of repetition of
(Continued on Page 4)
45 FEATURES Of NEXT
YEAR "U" LINE-UP SET
Hollywood — Seven super-produc-
tions, four Reginald Denny vehicles,
five "Leaders" (almost of super-pro-
duction quality) : 22 features, seven
Hoot Gibson productions and a long
list of western and thrill features
will form the nucleus of Universal's
line-up for 1928-29, Edward Mon-
(Continued on Page 2)
DISTRIBUTION REVERTS
TO "U" IN GERMANY
TEST OE "BLUE" LAWS
PLANNED AT BALTIMORE
Baltimore — "lilue" laws here will
be tested by the .Sunday Amusement
League, auxiliary of the Liberty De-
fense League of Baltimore, by open-
ing and operating a picture theater
one Sunday night before Dec. 31. De-
cision was reached at an executive
committee meeting presided over by
John G. Callan. member of house of
delegates, second legislative district.
One of the large houses will be
(Continued on Page 4»
Owensboro, Ky., Hard Hit
Owensboro, Ky. — Infantile paraly-
sis is rampant here with 54 cases re-
ported.
Berlin (Hy Cable) — Dissolution (f
the I'fa-L'niversal contract is con-
firmed here and in future ail L'niver
sal pictures are to be distributed
through Matador Films, the com-
pany's own exchanges system. I 'fa
theaters, however, are obliged to
(Continued on Pane 4)
Monty Banks Considering
Two Offers from Abroad
Monty Banks now has luider con-
sideration two offers for pniduction
of pictures abroad. One is from
Germany and the other from Kng-
land, with two pictures called for
under the proposed arrangement in
each instance.
Atlanta Hears Report
of "U" Theaters Change
Atlanta — Radicii! ciiangc in the
;eneral managership of Universal's
iicater circuit is in the making, for
there is a very definite impression
hat Dan Michalove has not been
(Continued on Page 4)
Deal Off
St. Louis — There will be no
consolidation of Skouras' Am-
bassador and Missouri and
Loew's State, a deal which has
been reported with consider-
able persistence and as persis-
tently denied. The negotiations
are definitely and finally off,
and each firm will continue
operation of its respective the-
aters.
THE
DAILV
Thursday, Nov. 3, 1927
#/'FILHDOM
ikLLTHE NEWS
AILTUE TIME,
Vol. XLII No. 29 Thursday. Novembers, l!127 PriceSCents
JOHN W. ALtCOATE
Publisher
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. \., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York. N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broac?
way. New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday,
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel: 'Phone,
Drexel 7000 and Washington 9794. London —
firnest W. Fredman, The Film Renter, 58,
Great Marlborough St., London. W. I. Ber-
lin— Lichtbildbuehne, Friedrichstrasse, 225.
Dietz Thrills Broadway
with New Sign Stunt
M-G-M showmanship was demon-
strated again by Howard Dietz with
introduction on Broadway of a new
tyjie of illuminated advertising, a
4,000,000,000 candlepower magic
lantern atop the Capitol, projecting
150 foot letters on the sides of sky-
scrapers. "Go to the Capitol," was
the message projected, as part of the
Capitol's eighth anniversary celebra-
tion.
By an odd coincidence, the Para-
mount building furnished the best
available screen for the messages.
Benefit for Theater Manager
Benefit performance is to be pre-
sented Nov. 19 at the Crescent, 167th
St. and Boston Post Rd., for the
family of E. Cantor, former manager
of the house, who is in critical con-
dition following a paralytic stroke.
Smith to Signal "Abie" Start
Gov. Alfred E. Smith will signal
by wire from Albany start of "Abie's
Irish Rose" at Hollywood Thursday.
At the signal, Director Victor Flem-
ing will shout "Camera," and crank-
ing will start.
Reopen Newkirk, Okla., House
Newkirk, Okla.— W. N. Walker,
manager of the Newkirk Theater Co.,
has reopened the Palace afer remod-
eling throughout.
Buys Texas House
Yorktown, Tex. — Ruben Fels has
purchased the Arcade, and C. W.
Fels will act as manager.
and all inserts
EXTERMINATED
RATS
FREE INFORMATION ON AN'V
VERMIN PROBLEM
GUARANTEE EXTERMINATING CO.
ylmirita^i FtrrmosI Hxlerminatori
500 Fifth Avenue, N. Y. C.
LONGACRE 8390
45 Features of Next
Year "U" Line-up Set
{Continitcii from Pafjc 1)
tagne, scenario editor, announced on
his return from the East.
The seven supers will be "The Man
Who Laughs," starring Conrad
Veidt and directed by Paul Leni
from the Victor Hugo novel; "Show
Boat," Edna Ferber story which
Harry Pollard will direct; "The Big
Gun' by Richard Barr, with George
Lewis as probable star; ".The Mating
call," by Rex Beach; "lyanhoe,"
a modern production of the Sir Wal-
ter Scott novel; "The Cohens and
Kellys in Jerusalem," and ''The
Devil" from a German novel and
pFxTbably starring Conrad Veidt.
The four Denny productions will include
a Damon Runyoti original, now tentatively
called "Hold It," a professional football
story by Carl Laemmle, Jr., called "Off
Tackle," a physician story now under con-
sideration and a fourth yet to be chosen.
The I^eaders. five in number, will include
"X'le Last Warning," stage play, which
Pain Heni' will direct, "Giye and Take,"
Aaron Hoffman stage jilay starring Cieorge
Sidney; "Tlje Freedom, of the- Press." news-
paper storyTiy Peter B. Kyne; "Tjie ^ Fot-
ejgn LegioUj" adapted from I. A. R.
Wylie's story, "The Red Mirage," in which
Norman Kerry is being starred; anil "Tlie
Michigan Kid," Rex Beach story which Tr-
rtn WTITat" will direct, with Kerry as lead.
The remainder of Universal's feature sched-
ule includes:
'UuiUen — Augels," from the Arthur Som-
ers Roche story, to be made by Edward
I^aemmle; "St^p That Man," the George V.
Hobart comedy; "Honeymoon Flats," Earl
Derr Biggers' seriaT^^ iidw Tieing made by
Millard Webb, with Ben Lyon ar.d Marian
Nixon featured; "The 3A^tP Turns," Ijy
Ward Russell, to be used for (ieorge Lewis;
"The Ceezer" by Damon Runyon; "The
4)lyHipic -ChaHipion," an original by F~T-
Rath, to star (ieorge Lewis; "Home James, '
the Gladys Johnson play, to star Laura La
Plante; "Cupid at V^ss^r," the Owen Davis
stage jilay to star Laura La Plante.
"Tha^ — Charlatan," stage play by Ernest
Pascal. probal)ly starring Conrad Veidt;
"Grease Paint," an original by Svend Gade,
to staT^XTonrad Veidt; "The Siri Ve Do."
from John Lynch's story, ~To be "Erected by
Edward Laemmle; "Justice," by John Gals-
worthy. *
Here._.Seeu. , Kelly?"
original by teigh Jacobsen, being made with
Bessie Love by Willy Wyler; "Ph^isxif
the Follies," by Arthur Gregor; "Tliis^ Wai'
Out," by Frederick Isham; "The Third
Party," play by Mark Swan; "Do They Miss
IVle At Home?" now in prei)aratron; "Heaven
Forbid," from the Edwin Justus Mayer story,
"The Best Policy," to be used for Glen
TryOH. under direction of William Craft;
"Meet the Prince." another (jlenn Tryon
picture, now nearing completion, also directed
l)y William Craft, with Marian Nixon as
leading woman; "The(jirl_on a Barff&r". Ru-
pert Ifughes' story; A Broadway^ Romance,"
by Nell Maryin, story Tn which Norman Ker-
ry will be featured; "The House of Glass" liy
Max Marcin, ^- '
Chapman Sells Exchange Interest
Cleveland — Lee Chapman has sold
his interest in Security Pictures
Corp. to his partner, Fred Schram,,
Schram took over sole management
of the exchange Monday. Chapman
will continue with the organization
in a sales capacity for the time being.
He is negotiating for several state
rights pictures. When the negotia-
tions are completed, he will release
his product through Security.
Bedford House on 7-Day Basis
Bedford, O. — The Bedford, oper-
ated by Mrs. L. B. Yoerns, which
has been open only one day a week
during the past month while com-
plete alterations were being made,
now is operated daily.
Fight Films Seized in
Showing at Baltimore
Baltimore — George W. Collier, U.
S. marshall here, seized the three sets
of Dempsey-Tunney fight films
shown at the Maryland, Keith-Albee
house here managed by J. Lawrence
Schanberger, and at the Clover and
Comedy tlieaters.
Collier acted under orders from
U. S. Dist. Atty. Woodcock who
had received orders to af?ect the
seizure from the Attorney General.
The films will be held in Wood-
cock's office until other orders are
received from Washington, he says,
but no one involved in showing will
be prosecuted, according to present
plans.
Officials at the Maryland claim
they had nothing to do with impor-
tation of the pictures. They say
the showing is not against the law.
Only Legal Intervention
Baltimore — No intervention except
by regular legal methods in seizure
of Dempsey-Tunney fight films will
be made by U. S. Judge Morris A.
Soper.
St. Louis Orpheum Back
on Reserved Seat Plan
St. Louis — Except Sundays, when
a grind policy will prevail," the Or-
pheum. combination house next week
reverts to its reserved seat policy
Fischer Chain Invading
Oshkosh, Wis. Nov. 23
Oshkosh, Wis. — iMscher's Para-
mount Theaters invade Oshkosh
Nov. 23 with opening of the new
Fischer, 1,500-seat house. Oshkosh
heretofore has been controlled by
Saxe. Universal also is entering tlie
city.
Hanshaw in New York
Dale Hanshaw, president of Sierra
Pictures, is in New York from Hol-
lywood on a distribution mission.
Horace B. Carpenter, vice-president,
is in charge on the Coast during his
absence.
Mayer Returning
Louis B. Mayer, vice president in
charge of production foi- M-G-M,
leaves to day for the Coast after a
month's stay in New York. He was
scheduled to go on Tuesdav.
Buys Illinois House
Milford, 111.— H. C. McDonough
has sold the Majestic to H. C. Jar-
nagin of Mendota.
Theatre Manager at Liberty
Clean cut live wire, 16 years experi-
ence. Modern showmanship, business
builder of proven merit, know how
to sell myself and theatre to public in
manner that can't fail to bring them
in. II you are not satisfied with re-
sults as they are, here's your opportu-
nity to make that much desired
chang:e. Will go anywhere.
Address Box K-163
c/o Film Daily, 16S0 B'way.. N.Y.C.
Equipment Notes
Harbula Busy on K-A Houses
M. G. Harbula, consulting engineer,
who is at present working on thfl
erection of ventilation systems fo«,
the Keith-Albee Circuit, has now io|
work systems for the circuit's houses
in Rochester, N. Y., Flushing, L. Ij
and Boston. These systems embr
heating, ventilation and air condit
ing, in which standard equipment
be used throughout. Harbula use
particular company's equipment
any of his assignments, working •.
an individual survey basis for ( ^'
house, and selecting what is in
opinion the best suited system for thai
particular house.
ll
Horlacher Office Moves
Ilorlacher Film Delivery's Newi
York office has moved to 692 Elev-i
enth Ave. The new telephone nui#n
ber is Columbus 3774.
A Million Feet of
Everything
FILM LIBRARY SCENES
Stone Film Library
220 W. 42nd St. Room 612
Phone Wisconsin 0248
Times Square Drapery
and Upholstering Co.
Specialists in Theatre Work
160 West 45th St.— Bryant 0114
If You Are in the"
Market for Any Kind of
MOTION PICTURE
APPARATUS
CONSULT US AND SAVB
UONBT
SEND FOR OUR PRICB U8T
uyfiLLoa^HBys
▼▼110 West SZ'^St^NcwVork.N.y.^
Phone Peana. 0330 I
Motion Picture Dapatrtment 1 1
U. S. and Canada Agents tor Debri«
AMALGAMATED
VAUDEVILLE AGENCY
•1!
Attractions for
Picture Theatres
Standard VatideviUe Acts
1600 Broadway, New York City
Phone Penn. 3580
frt.
>(J
WHEN A FELLER NEEDS M-G-
&^£, P£LL£RS
POP^ GONNA
X
SHOW rv\eTRO-G0LD\AJYN'MW5R
PITCH-^RS IN yflSThBPsYTEQ.OO^'-
\r SAY5 LON ckA-Nav
AND TOH-N
GILBERT!
HOT DIG'- MY PO?^
CONNPi SWO\aJ 'TH^ big
Pe£RADB'AN"^BEN-HUR AND
LCDKV-IT 6-Ay3 BILL HAINES
' 3/D CMAPIIN
IS fvi-G-M
STARsS \
00k' SWELL -ir SAYS
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PUMPKIMS /N THIS BURG-
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Ol^BOY.'-AM'ALL TH6M WONDERFUL HAL
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Nt\^ ReeL AMO A LOT MORE
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,THREe CHEERS
fOR R3P.'
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MY POP CAM LICK AMY
Gl/y /(V 3H0\^(N' PiCTcHeRS
I GijeSS ANY BODY THAT DONT
SHOW MeTRO-GOLDWVN'HAY^
PltCHeRvS IS T^
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H't^Y DAD YOU^RB ^
DUMB-BeLL f=OR f\JOT
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(£ay^-
iT^
DAIL.V
Thursday, Nov. 3, \^2l
And That's That
^By rHlL M. DALVi
RAMON NOVAE.ro certainly
endeared himself to the opening
night throng at the Midland in Kan-
sas City. Not only did he stage a
love scene with Aileen Pringle but
also sang two numbers in native
tongue to his own piano accompani-
ment. He has a clear, soft baritone
voice.
"It is rather nice to hear one's
voice again," states Kenneth Thom-
son, who was giveyi a vacation by
De Mille to permit him to play in
legit again in "The Devil's Plum
Tree."
Some people who attend the movies
are so dumb they can't read the titles
and others are so dumb they do. —
Judge.
Hollywood's latest exclusive insti-
tution is "The Flying Cranks," a
group of six cameramen all of whom
are experienced flyers. Henry Ger-
rard head the group formed by Di-
rector William Wellman during film-
ing of "The Legion of the Con-
demned."
British Exhibitors to
Pool to Fight Chains
(Continued from Patjc 1)
and other big circuits. The situa-
tion is serious, exhibitors declare.
There have at various times been
suggestions of booking combines in
England, but in each instance pro-
tested against by renters, exhibitors
denied existence of any combinations.
One instance cited was in northern
England where, it was alleged, any
exhibitor who withdrew from the co-
operative booking arrangement was
subject to a fine.
Atlanta Hears Report
of "U" Theater Changes
{Continued from Page 1)
entirely satisfied for some time,"
states a New York despatch to "The
Weekly Film Review."
Screen Advertisers Meet
Rochester — Three day convention
of the Screen Advertisers Assoc,
opened here yesterday at the Hotel
Seneca.
Michalove Contract is
For Five Year Period
Contract of Dan Michalove with
Universal covers a five year period.
He assumed the post of general man-
ager in March. Under his contract,
in the event a change on the general
managership is determined upon.
Universal has the option of transfer-
ring him back to the South either
in the theater or distributing depart-
ments.
PATHE NEWS
Would rather miss a meal
than an issue of PATHE
NEWS in Washington, D. C.
Washington, D. C, November 1, 1927
Mr. Clinton Robin, Mgr.,
Pathe Exchange, Inc.,
Mather Bldg.,
Washington, D. C.
Dear Mr. Robin:
The remarkable improvement in PATHE NEWS recently
• prompts me to express my appreciation of this News Weekly.
It has been used in this theatre for the last ten years and I
consider it a most valuable feature of our program. Expres-
sions of admiration from our patrons are often heard in con-
nection with the many scoops that are furnished — often within
a few hours of the actual happenings.
Personally, I would prefer to miss a meal than an issue of
PATHE NEWS. I watch for it and lean upon it even more
than I do upon the daily papers. Many people, I am sure,
have the same feeling for I am continually receiving com-
pliments on the pictures shown, their extraordinary! pho-
tography, their timeliness and their news and educational
value.
This is written to encourage those who are responsible for
the News Reel and to let them know the value placed on it
by myself and associates.
Sincerely,
R. S. ROBBINS, Manager,
B. F. Keith's Theatre.
Exhibitors
Daily Reminder
Use plenty of
white space and
terse sales
argument in
newspaper
copy.
Thursday, Nov. 3, 1927
S.R.O. Tickets at
St. Louis Banned
(Continued from Page 1)
the recent Finland disaster because
crowds are allowed to congregate in
amusement places "so that at times
it is impossible for persons to reach
seats or get away from tlieni."
Distribution Reverts
to "U" in Germany
(Continued from Page 1)
continue the booking arrangements
made on Universal films.
One of Carl Laenimle's principal
activities abroad this year concerned
his company's relations with Ufa.
Universal now feels its German sit-
uation has been considerably im-
proved since it gives to Matador
Films, its own exchange system, the
complete Universal output including
all specials, some of which went to
l^fa under terms of the original deal.
McGlynn in New York
Frank McGlynn, Jr. who appeared
in several FBO pictures, is visiting
New York for a few weeks.
Winston Gets Cleveland Post
Cleveland — C. L. Winston has been
appointed in charge of advertising
and publicity at the Allen. He for-
merly was located in Boston and
New York.
Ouimet Made Canadian Rep.
Ernest L. Ouimet, former presi-
dent of Specialty Films Import, Ltd.
Canada, distributors of the Pathe
product has returned to Toronto as
general Canadian representative for
Topics of the Day, Aesop's Film
Fables and the Henry and Polly
comedies. The above products are
now being released in Canada
through Regal Films.
Operator of Montreal I
"Fire Trap" Appeals
(Continued from Page 1)
years in prison, while the other de
fendants drew one year each.
Lawland was charged with not
providing safeguards at the theater
which burned Jan. 9 last with loss of
78 children's lives. The two em-
ployes were charged with admitting
tlie children without proper adult
guardianship.
Actual trial was delayed for some
months while Justice Boyer, appoint-
ed as royal commission, held an in
vestigation into theater conditions
throughtout Quebec. In his report,
Justice Boyer found that no one was
to blame for the deaths at the Laurier
Palace.
Reopen Kansas Theater
Everest, Kans. — M. Hudson has
reopened the Jolly.
Test of "Blue" Laws
Planned at Baltimore
(Continued from Page 1)
leased for purpose from 11 P. M. one
Saturday night to 9 .A.. M. the follow-
ing Monday. Those back of the
movement will be arrested, according
to police, if plans are carried out.
Callan says this fight is not by
operators and exhibitors but will be^
a test of strict enforcement of "blue
laws. Many work Sundays now an
are not hindered, he claims, and say
the league wants to know why if thej
law winks at such persons, other
who are not working must be denie
innocent amusement on Sunday.
Laws should be enforced rigidly
or not at all, he states. The time is
here to repeal "blue" laws at the next
session of the legislature if partial
nullification is allowed by supporters,
is the contention.
Admission Tax Repeal
is Urged at Hearing^
(Continued from Page 1)
committee in demand for a tax cut
of $4,000,000, which would repeal
nuisance taxes.
These speakers were C. B. Clark
of the National Retail Dry Goods
Assn. and Sen. F. M. Simmons, who
is to have the final say for Demo-
crats on tax reduction legislation in
Congress. The senator's declaration
followed a visit to the White House.
Democratic leaders do not think
that Secretary of the Treasury Mel-
Ion's suggestion to limit reduction
to $225,000,000. retaining the admis-
sion tax, will be heeded.
1
Schumann Out of Ohio Firm
Cleveland — D. L. Schumann has
sold his interests in the Ohio Amuse-
ment Co. to the other stockholders
of the company.
Bowerston, O. — C. B. Cutcher lias
Durchased the Alamo from J. P.
Forbes.
House Opens Thanksgiving
Toledo, O. — George Fleischman's
new 2,000-seat house, the State, at
Maryland and Collingwood Sts. is
expected to open Thanksgiving Day.
Fleischman also has the World and
Atlas.
^^
J
Thursday. Nov. 3. 1927
DAILV
HOLLYWOOD FLASHES BY WIRI,
No General Studio Shut down Expected
PLAGIARISM SUIT ON "COMMANDMENTS" IS FILED HARRY MYER5 WILL HANDLE
COMEDY ANGLE FOR TIFFANY-STAHL CODY TO PRODUCE OTHER COAST NEWS
IMPORIANTflKMSCAN'l
CLOSE, COAST fttLS
Litllc danger that the two moiuhb'
shutdown to be nistituicd in January
by Warners will become general, is
.vcen ni local studio circles. \ arious
reasons are ascribed lor the forth-
coming Warner closing, which differs
from the official announcement that
the shutdown is due to the fact that
the company is far ahead of schedule.
While there was talk some months
ago, at the time of the proposed gen-
eral salary slashing move, of a gener-
al shutdown of major studios, in an
effort to force economies, it is diffi-
cult to see how the important com-
panies caii suspend operations for
any length of time, because of re-
leasing demands.
Goodman Starts East Dec. 1
]J)aniel Larson Goodman will leave
for the East in time to start produc-
tion in New York around Dec. 1.
He plans four pictures for the in-
dependent market.
Terriss Signed by FBO
Tom Terriss is to direct "Beyond
London Lights' for FBO.
Franklin Directing Campaign
Harold E. Franklin, head of the
Wesco chain, has returned and taken
personal charge of the "Way Better
Than Last Year Drive,"' being put
over in connection with the circuit's
Greater Movie Season.
Staff Will Rotate in
Directing Hoot Gibson
Reaves Ea>on. Slim Summerville
and Del Andrews will rotate in di-
rection of Hoot Gibson, under plans
of the star who has just organized
his own company to produce for Uni-
versal release. In addition to Jim
Hum and George Hunter, as studio
and business manager respectively,
the star has named the following:
Walter Michael l^ason. assistant di-
rector: Jack McCoy, second assistant;
Harry Newman, cameraman: William
Bradford, second cameraman: Rov
Ramsaye and Hack Novak, Akely
I cameramen; Roy Morrison and two
assistants to supervise handling of the
horses Gibson owns.
Hardy-Laurel Comedy Titled
"The Battle of the Century" is the
latest Roach comedy co-starring
Oliver Hardy and Stan Laurel. It
is the tliird of their current series.
Comedy Builders
Harry Myers has been signed
by Tiffany-Stahl Prod, in the
general capacity of improving
stories from the comedy angle.
He will provide relief and gags
in the stories and then will aid
the director on comedy slants.
Later, he will direct one or
more productions.
$1,500,000 Suit Charges
"10 Commandments" Steal
Suit lor #1,500,000 against i'ara-
moimt, and Cecil B. De Mille ha.>
been instituted by Mrs. Esther Kich-
enwald who claims her play, "The
'I'riuniph, ■ was plagiarized in the
making of "The i en Command-
inents. '
Turnbull Joins De Mille Monday
Hicior 1 iirnbull joins Du Milk-
Monday as associate producer.
Nancy Carroll in "Abie"
Xancy Carroll has been signed by
I'aramount for "Abie's Irish Rose. '
Empey Writes Gibson Story
Arthur (.iu\ Hmpey has written
"The Rider from Dawson" as a Hoot
Gibson starring vehicle, which the
star will produce for Universal re-
lease.
Paramount Officials Returning
B. P. .Schulbcrg, Harrv Goctz. new
assistant treasurer, and Gelscy of
Paramount, return today from New
York and Chicago.
"Hot Heels" Unit on Location
William Craft, director, has taken
the "Hot Heels" company to San
Francisco on location. Glenn Tryon
and Patsy Ruth Miller are co-fea-
tured in a cast includin.g Tod Sloan
and Gretel Yoltz.
Stoloff Directing Mix
Ben Stoloff is to direct Tom Mix's
next picture. "A Horseman of the
Plains." by Harry Sinclair Drago.
Siegmann and Harlan Cast
George .'^iegmaiin and- Otis Harlan
have been cast in Universal's
"Thoroughbreds," which Robert Hill
is directing.
Mankiewicz Assigned
Julian Johnson, film and title edit-
or, has assigned Herman J. Man-
kiewicz to title Richard Di.x's "The
Gav Defender."
Cody Plans to Produce
for Independent Market
Lew C(uly, whose contract with
M-G-M was not renewed on expira-
tion recently, is planning to produce
for the independent market. Cody
now is making a vaudeville tour.
Elsie Janis Going Abroad
Elsie Janis plans a trip to Euroije
before starting the scenario of "Oh
Kay" for Colleen Moore. She is ex-
pected to start East next week.
Taylor, Moreno, Sherman Cast
Estelle TayUir, Antonio Moreno
and Lowell Sherman have been cast
in "The Whip Woman," Robert T.
Kane production for First National.
Seitz as Adaptator and Director
(ieorge B. Seitz, who is directing
'The Waruing" for Columbia, wrote
the continuity from a story, "The
Silent Service" by Lillian Ducey and
ri. Milnci- Kitchen. Jack Holt and
IJorothv Revier head the cast.
"Suicide Club" Chaplin's Next
'The Suicide Club" probably will
be Charlie Chaplin's next picture foi
Lnited Artists. Chaplin now is cut-
nng "The Circus," which is down to
about 17 reels, although at least six
weeks more is expected to be con-
sumed in preparing the picture for its
premiere, tentatively set for the new
United Artists house here.
Del Ruth Planning One
Hampton Del Ruth will make a pic-
ture either for United Artists or De
M'lle durin.g shutdown of the Warner
studio, it is reported.
Hal Roach Back
Hal Roach is back at his Culver
City studios following two weeks of
training with the Signal Corps Re-
serve at W'ashington, D. C.
M-G-M Buys Kyne Novel
"The Argonauts." by Peter B.
Kyne, has been acquired by M-G-M
and is expected to be used as a
vehicle for Tim McCov.
Morgan on Roach Lot
Ciene Morgan, comedian and or-
chestra conductor, is now at work on
bis first role under his contract with
Hal Roach, plaving opposite Martha
Sleeper in Max Davidson's next.
A Little
from ''Lots'*
By RALPH WILK
Hollywood
MARY ALDEN is always in de-
mand, despite long absences
from llollywond. She had been here
only a few days when signed for an
important role in "The Cossacks,"
starring John Gilbert.
* * *
Our Passing Show: Jamejs
liradbiiry, George Meeker,
Aune Brody, Fred Fleck at
"They All Want Something";
Bill Alexander and B. Fitzer
motoring to the Paramount
studio.
* * •
Jack ICgan, who entered pictures
at the Paramount Long Island stu-
dio, is being kept busy here. He is
appearing in a series of comedies at
Sterns Bros, studio.
* * ♦
Tuesday was the first reel cloudy
day of the month and provoked a
wide range of comments.
* * *
More Passing Shoiv: Bobby
•Vori/i and Henry King hob-
nobbing at the United Artists'
studios and exchanging quips
and sallies with Mike Levee;
genial J. G. Bachman busy at
the Paramount lot.
* « *
Notice the w^ay Tom Terriss again
is coming to the fore, after a com-
parative period of inactivity so far
as Hollywood is concerned? Gotham,
Columbia and now P'BO. Next?
* * *
The title of the youngest director
is being disputed. Mervyn. Le Roy's
friends claim he is the youngest,
while William Wyler's friends ■ con-
tend that he is.
West to Make "Purple" Mask
Roland West is planning to pro-
duce "The Purple Mask," mystery
play. He produced "The Unknown
Rurpk" with Henry B. Walthall
starred, a few years ago.
FOR THAT
PARTICULAR STORY!
SERVICE for AUTHORS
551 Fifth Avenue, New York
Hamilton Thompson
Manager
COAST REPRESENTATIV
Ed. Sedgwick, ?r.
( JoKie Scflgwirk )
1930 Canyon Drive IIO. 5725
If (illrwoofi
Production news IS important. This page brings it to you daily
>fi
It
THE
-c^Hk
DAILY
Thursday, Nov. 3, 1921
YEAR BOOK TOPICS
1. HISTORY
2. CONTENTS
3. RESEARCH
4. READERS
5. STATISTICS
6. PRODUCTION
7. DISTRIBUTION
8. EXHIBITION
9.
10.
11.
12.
U,
14.
15.
16.
OUT
IN
JANUARY
No. 8
PUBLISHED
r^ BY
■™il^l FILM DAILY
No. 8
EXHIBITION
A
Li. the manifoUl :icti\ities in the exhi1:)ition field are
covered comprehensively in the 1928 FILM YP2AR
K()()K. Here is no dry compilation of statistics and
records. To those with an intelligent realization that the
entire structure of this vast business is centered in and
vitalized by exhibitor activities, these facts presented in the
industry's encyclopedia make the most fascinating as well
as informative reading.
Here are the reports of the various arbitration boards,
setting the accepted procedure in difficult exhibitor situa-
tions. A section of exploitation furnishes the exhibitor with
liis box-ofiice ammunition ready to fire. A complete buy-
ing guide ]:)laces the theater t)wner in touch with the entire
e(|ui])ment field. Current releases of all ])r()ducers are
gi\en. The famous "blue section" of over 100 pages lists
over 20,000 theaters.
A separate section of theater chains — -tremendously
significant. Not to mention the personnel of state exhibitor
units, boards of trade, booking agencies, exhibitor associa-
tions, supply dealers — a com])licated net-work presented
with ])ractical sim])licity.
GOV'T EXPROPRIATK iCOlUMBIANOWSEI
THEATER IN OTTAWA
Ottawa — With the expropriation of
tlie Rus.sell Block property in the
downtown district of Ottawa by the
government for park purpo.ses, doom
of the Russell, one of the largest of
local theaters, is sealed. The gov-
ernment will take over the property
witiiin a few months, after which the
structure will be torn down. The
expropriation price is in the neigh-
borhood of $1,000,000.
The Russell has been operated for
a number of years under the auspices
of Famous Players Canadian Corp.
The company has a central site for a
theater here, but whether a new
house will be built or not has not
yet been announced. The Russell
was owned bv the Russell Co., Ltd.
British-Danish Film
Pact Is Consummated
IVashiiigton Burcaii of THE FILM DAILY
Washington — Negotiations which
have been carried on between the
Danish producing company "Nordisk
Film" and English interests, it is
now reported, have resulted in an
agreement according to which the
Danish company in December will
start work on an English play, states
a report to the M. P. Section of the
Dept. of Commerce. The film, it is
reported, is already sold in England.
Pathe Enjoins Equity .
Pathe secured a temporary injunc-
tion in the Supreme Court permitting
showing "The Forbidden Woman" at
the Paramount after the court had
acted on the plea of Pathe that a
conspiracy was on foot to prevent
showing of the picture. The court
will determine in the suit brought
against Equity Pictures, Patrick A.
Powers, M. B. Levy and Joseph L
Schnitzer, whether the showing of a
new picture having the same name as
one made seven years ago and alleged
to be off the market for five years
may be stopped by the owners of the
older film.
Reorganize Fox Publicity
Reo'rg/anization of Fox publicity
department headed by Donn McEl-
waine has resulted in the following
assignments: A. P. Dickson, produc-
tion of lithographic posters; J. ti.
Fine, accessories for exhibitors; Earl
Smith, art department; Beih O'Shea,
fan magazines; Joel Swensen, news-
paper publicity and special assign-
ments: Albert S. Nathan, trade pa-
pers; Thomas L. Cummiskey, editor
of Fox News' publication.
IN CANADIAN flELI
Toronto — Columbia Pictures i
Canada, Ltd., of which Louis Rosei
fcld is general manager, is set on di;
tribution throughout Canada. TY
firm distributes the product in Qut
bee from its Montreal branch, unde
management of Jules Levine, whil
distriljution in the eastern province
is handled by Maritime Film Co., o
which M. S. Bernstein is manager
Independent Films of Western Can
ada, managed by I. H. Allen, handle.'
the Prairie provinces with headquar
ters at Winnipeg, while the lattei
company's Vancouver branch, headed
by G. A. Margetts, distributes the
product on the Pacific Coast.
Calderone Plans to Open
Westbury Theater Nov. 10
Calderone circuit will open the
Westbury, Westbury, L. L on Nov.
10, this being the seventh house in
the chain, all located in Nassau
countv. The theater cost approxi-
mately $300,000 and seats 1,500. Tliis
brings the capacity of the Calderone
chain to 14.000 seats.
Five New K. O. Club Members
Five salesmen have been choseii
new members of First National's K.>
O. Club for the third quarter. They
are: J. G. Fater, Buffalo; T. R. Gil-
liam, Chicago; F. L. Greenha'g,
Washington; P. F. Duffy, Philadel-
phia; and H. Goldman, New York.
Four s.alesmen elected members for
a second time are: Gerald M. Hoyt,
St. John; S. J. Ullman, New Jersey:
Jack B. Magann, Boston; and
George Bourke, Los Angeles. The
two elected to membership for the
third time are Walter B. Collins and
S. D. Chapman, both of Detroit.
They are entitled to wear the gold
button of the K. O. Club, as is A. P.
Bobber of Boston who was elected a
tliird time for the quarter ending
June 30.
Moscow Sees Revolution Film
Moscow — Soviet leaders and for-
eign delegates to the anniversary cele-
bration witnessed a showing at the
Grand Opera House of "Moscow in
October," the first of the "refight-
ing of the revolution" films.
New Seattle House 15 Center
.Seattle — Admission of 15 cents for
pictures and vaudeville is the new
policy announced by Peters and
Kays, the management of the Olym-
pic, which reopened this week.
Klein in Deal with Paramount
By arrangement with the Edward
L. Klein Corp., Paramount has ac-
quired the series of Edgar A. Guest
"Poetic Jewels" for sole distribution
in Great Britain and Trelar.d. The
Klein corporation is distriinUir.g this
series in foreign markets.
Granada Is New Racine House
Racine, Wis. — The Granada has
i)cen chosen as the name of ihe new
theater of Spanish design being erect-
ed by the S. M. Amusement Co. and
which will open soon.
Jenkins Managing Ozark
Gravettc, Ark — Clay Jenkins has
assumed management of the Ozark.
ir I
'Ursday, Nov. 3, 1927
THE
■e&m
DAILV
1
■ — ^ ■
— .
LAST MINUTE DEVELOPMENTS IN
THE INVESTMENT FIELD AND THE
DAYS QUOTATIONS ON FILM ISSUES
Financial
HOW BANKERS VIEW MOTION PIC-
TURKS— WEEKLY RESUME OF IN-
DUSTRY'S FINANCIAL STRUCTURE
_
-
ADVERTISING BUDGETS
INCREASED EOR 1928
Increases in advertising ajjprnpria-
tions ranging from tliree to 35 ikt
cent arc planned by nienibers of tlic
Assn. of National .Advertisers in 1^J28,
reflecting the consensus of business
that the year will be a prosperous
one. President S. K. Conybcare said
in opening the organization's conven-
tion now under way in New York.
Appropriations are based on expect-
ed sales, he pointed out, adding that
the association is representative of all
national advertisers.
Canadian Outlook is
Optimistic for Next Year
Montreal — With field crops through-
out Canada somewhat above the leveL
attained in 1926, most important of
which obviously are from the Prairie
Provinces, the story told by crop re-
ports augurs well for business in Can-
ada throughout the coming year, ac-
cording to the Royal Bank of Can-
ada. Such a conclusion also is justified
by current reports covering an improv-
ing volume of orders from whole-
salers and retailers in the West, and
by the statistics from the railways,
which show an increasing volume of
merchandise and miscellaneous car
loadings.
EDWARD B.SMITH
&C0.
Members New York, Philadelphia
and Boston Stock Exchanges
Corporate
Financing
Philadelphia
New York Boston
Attendance Boom Seen
Increased production, accompanied by increased purchasing
power and increased consumption, together with reduction of work-
ing hours in practically all lines of business throughout tlie current
year, presages a boom period for picture theaters, in the opinion of
close observers of the situation.
The increased purchasing power of wages, measured against
living costs, has been rising steadily, with production booming as
a result. Distribution and consumption must keep pace with pro-
duction, or production suffers, and the fact that the great mass of
production, which is of goods of general consumption, is distrib-
uted, offers proof of the general increase of buying power.
Leisure hour for workers means increased theater attendance.
Industry in a period of a few years has made reductions up to 16
per cent in hours of labor, and the further reductions to be made
will further boost attendance, it is predicted.
Percentage Showings Held
U. A. Theaters Advantage
Blocks of 100,000 shares of com-
mon stock of United Artists Theater
Circuit, Inc.. priced at $15 a share,
will be offered publicly todav bv E.
W. Clucas & Co. of 11' Wall St. 'Pri-
vate orders for the stock have been
taken by the company for several
days.
In its solicitations, the company
stresses the advantage of percentage
bookings under which the tlieaters
are to operate.
"The rental is made directly de-
pendent upon the drawing power of
the picture at the box office," a cir-
cular letter states. "No rental is
paid for the picture unless our thea-
ters make a net profit for the com-
mon stockholders. In other words,
the owners of the pictures are con-
tent to receive a share of the net
profits of the theaters as a rental for
their pictures."
ISew Theaters
Waukegan, III. — Great States Theaters is
constructing the State here. It will open
Thanksgiving Day and will be managed by
\V. O. Butts.
Milford, Mass. — The new State will open
soon operated by the Regional Chain Theaters.
Lowell. Mass. — The Victory has been
opened here. It seats 1,200 and is managed
by George Hammond.
Rosenburg, Tex. — The Liberty has opened
under management of Mark Cole.
Runnymede, N. J. — Rovner & Handel have
broken ground for a 1,500-seat theater to
cost $200,000. William Wrifford, Jr. is
architect and builder. This will make their
1 Ith house in South Jersey.
Lewiston, Pa. — -Harold
the Embassy seating 730.
Cohen has opened
.Shawnee, Okla. — The Griffith circuit has
opened the Bison under management of A.
F. Hornbeck.
Jackson. 111.— The Illinois has opened, seat-
ing 1,500.
Quotations
Trarle in film issues pickeil up but liltlc
over that of the previous day, when turn-
over was practically at standstill. Loew's,
Inc.. with 1.200 shares sold, and Paramount
comniiin with l.,^00 shares exchanged, were
the only measurable trades of the day.
Sales
.100
High
Low
Close
Am. Seat. \'tc. .
40/,
40 -4
40-4
•Am. Seat. Pfd.
48
* Balaban & Katz .
(.074
•Bal. & K.itz Vtc
73-4
Eastman Kodak .
159
1 58 -4
158-4
•tKilm Inspection
5
•First Nat'l Pfd.
100
I''ox Film *'A" . . .
7144
70^
70^
tl-ox Theaters "A'
18W
18 Mi
18li
-tlntern'l Project..
10
I.iicw's, Inc
S7'A
57
57-4
ttl.oew's, 6s 41 WW.
1054^
105 ■4
105-4
1 1 Iyoew"s,5s4 1 x-war
99 K
99 '4
99-4
M-G-M Pfd
25
25
25
•M. P. Cap. Corp.
7^.
Pathe Exchange
V^j
4-4
4-4
Pathe Exch. "A"
24
23-4
2344
ttPatheExch.7s.17..
91 "^
91-4
91-4
Paramount F-P...
108i4
107-4
108-4
•Paramount Pfd. .
l\9^
ttPar.Bway.5^^s5I
I01!4
101-4
101 >4
••Roxv "A" ...
n
32
••Roxy Units ...
37
34!/:
■ 'Roxy Common . .
9'/,
8-4
.Skouras Bros
40
38
.Stan. Co. of Am. .
S9y^
58
59-4
tTrans-Lux Screei
4
4
4
"tl'niv. Pictures.
30
I'niv. Pict. Pfd..
98 «
98%
98MI
•tWarner Bros. . .
15-4
Warner Bros. "A".
24
23 J4
24
200
500
200
I'.ioo
5
II
300
,550
900
1
1.300
500
"36
'soo
•Last Prices Quoted "Bid and Asked (Over
the Counter)
tCurb Market ttBond Market
NOTE: Balaban & Katr is listed on the
Chicago Board; Skouras on the St. Louis
Stock Exchange and Stanley in Philadelphia.
Ilillslioni. 111.- The Grand has opened.
Baxter Springs, Kan. — The Xew Ba.xter
has opened.
Bolivar, Mo. — Howard Davis is clearing
a site for construction of a theater.
Lyons, Kan. — The Lyons has opened here.
ihica^o The Lon<lale has been opened by
the (". & R. Amusement Co. at Crawford
and Roosevelt Aves., sealing 2,500.
Spur, Tcx.--M. A. Lea has opened the
Spur.
No Clouds on Business
Horizon, Survey Shows
Nothing calculated to disturb con
fidence in the business outlook has ap
peared so far, declares the National
City Bank of New York in a revie\\
of the business situation.
'"Industry, to be sure, is quietei
than at this time a year ago, and
I)rospects are that the current quar
ter may not be quite as salisfact()r\
as the final quarter of 1926," tin
statement says. "We see no likeli
hood, however, of a decline of suffi-
cient magnitude to seriously threaten
the good record thus far established
for V)17. With improvement in tin
agricultural sections and no markdl
unemployment in the cities, holiday
retail trade should be in larger vol-
ume than ever before.
"Third quarter earnings statements
for leading industrial corporations
now being made public show a de-
crease, as expected, when compared
with figures for the third quarter of
last year. This is by no means a bad
showing considering the unusually
high level of 1926 earnings."
Skouras Pays Dividend
St. Louis — Skouras Bros. Enter-
prises on Nov. 1 iiaid dividend of 75
cents per share on Class A. stock.
Karnings of the Ambassador and
Missouri theaters have been satis-
factory, while the Ambassador Build-
ing is more than 78 per cent rented.
The firm also controls the St. Louis
Amusement Co.
Theatre Brokers
WE
Buy — Sell — Lease
Promote — Finance
Motion Picture Theatre Anywhere
SoSfennan Bros., Inc.
1560 B'way New York City
Phone BrysDl 3607-8-9
WE FINANCE
Production
Theatre Building
Equipment Accounts
or any other activity in
the Motion [Picture Business
Motion Picture Capital Corp.
Capital and inirplal oyer $2,800,000
FRANK R. WILSON, Pre«.
51 E. 42nd St. New York aty
ri
I'
Or testimonial front
H.M. GRAND ALL
famous A'V^shinaton Exhibitor
d
A^lTY EDMirgllit
CORPDRATION
13th and Cherry St«., PHILADELPHIA 1560 Broadway, NEW YORIC
And All Branches of
NATIONAL THEATRE SUPPLY COMPANY
Can be attached to any projector. Costs only afew^ cents a day
:Sf<» NEWSPAPER
OJ^ fllMOOM
ULTHE NEW5
ALLTHE TIME
VOL. XLII No. 30
Friday, November 4, 1927
Prict 5 Cents
Regulation
LESS ti><iia<;<.' is being con-
sumed. Writers are not
over-writing. Directors are
not over-shooting. The cutting
room floor is being kei)t cleaner
these days. In other words,
Hollywood has been inoculated
with the economy serum and it
has taken hold.
There are still too many rela-
tives on the job. Politics is
playing as heavy a role as usual.
Plenty of instances at hand of
wasted money. The general
tone, however, denotes improve-
ment.
Two Viewpoints
Kobody offers objections to judic-
ious economy. Some observers —
mighty keen men who know produc-
tion— are fearful, however, of qual-
ity. Others — equally thoughtful —
see no cause for worry. Corners are
being cut, but quality is not. So
they assert. This is as it should be.
The standard must be maintained
because the industry's welfare de-
pends upon holding the public's
goodwill. If this is borne in mind
when budgets are slashed, all will be
well.
A Wealthy Country
We suggest turning elsewhere for
interesting figures on the nation's
earning capacities. Untold billions
were made collectively last year by
the 117,000,000 American people who
grow up to make this land. The
national wealth indicated by these
staggering figures reaches the half
trillion mark.
The point is made that there is
plenty of money in circulation. The
licture industry will get its share if
t continues to do its job well.
Local slumps will occur, of course.
But checking through the national
horoscope, there appears to be no
reason for misgivings over the future.
The millions who attend motion pic-
lures will continue to go as they
bave in the past if given the right
kind of pictures to sh through.
We can think of no more important
iob for this industry to fill than the
onsistent production of worthwhile
1ms.
KANN
HAYS CALLED UPON f OR
NON-THEATRICAL STAND
Exhibitors Protest New
Drive Claimed Now
Getting Under Way
Philadelphia — Unfair non-theatrical
competition was under fire and pro-
posed further development of this
form of business by distributors at-
tacked at a board meeting of the east-
ern Pennsylvania, southern New Jer-
sey and Delaware exhibitor unit, with
Will H. Hays called upon to state
his position in the matter.
"It has become known that many
(Continued on Page 4)
TRADE PARLEY RESULTS
PRAISED BY WOODHULL
Little Rock, Ark.— R. F.
Woodhull. president of the M.-
P.T.O.A. and C. C. Pettijohn.
head of Film Boards of Trade,
are here for the state conven-
tion, at which results of the
Trade Practice Conference will
be outlined. From here they
go to Oklahoma City.
St. Louis — All divisions of the in-
dustry will be brought into closer
relations and many unnecessary and
unwarranted trade abuses will be
eliminated as results of the Trade
Practice Conference, R.F. (Pete)
Woodhull, M. P.T.O.A. president,
told exhibitors here. The conference,
(Continued on Page 4)
New Seattle House Will
Start Within 60 Days
Seattle — Ground will be broken
within 60 days, for a 3.000-seat the-
ater in the heart of the University
District. The exact location is being
kept secret by Washington Theater
Enterprises, which is behind the pro-
ject. It will however be divulged
shortly. The original plan was to
build the house in the exact center
of a square block, landscaping and
arranging for parking space around
(Continued on Page 4)
New Phonographic Device
Ready For Market Soon
A. new phonographic device said
to be capable of sufficient volume of
tone to replace an orchestra in the
smaller theaters will be launched on
(Continued on Page 4)
First Nat'l Deal Set with
P. C. T., Biggest U. K. Chain
Amendments Up
London (By Cable)— With
the trade to press for inclusion
of foreign talent in the bill,
amendments to the quota bill
will be discussed Tuesday at
a meeting of Sir Phillip Cun-
liffe-Lister with a joint trade
deputation.
NEW PROJECTOR TYPES
MARK ERESH ADVANCES
British and German patents have
been issued for several entirely new
types of projectors. Further perfec-
tions, particularly insofar as light
conservation is concernedj have been
made in existing models, according
to the Committee on Progress of the
Society of M. P. Engineers. These
advances are discussed in the fol-
lowing extract of the fall report
which, in addition, takes up labora-
tory methods and equipment, lenses,
(Continued on Pag* 3)
Business at New Orleans
Still is Below Normal
New Orleans — While improvement
has been made, business conditions
here still are below normal. The
upward trend has been general but
the level has not reached that of
times just preceding the flood. "The
Big Parade" got about $8,000 the
first week of its run here.
10,059,591 Pay Admissions
to Schines in 9 Months
Gloversville — Cash paid admissions
eceived by Schine Chain Theaters
n the first nine months of 1927 total-
ed 10,059,591, according to a report
made public by the circuit.
Full attendance of all theaters in
(Continued on Page 4)
'Uncle Tom" Opens Tonight
"Uncle Tom's Cabin" Universal
special, which was nearly two years
in the making, opens tonight at the
Central.
Means Bookings in Over
100 Houses— Calls for
English Production
By ERNEST W, FREDMAN
Editor "The Daily Film Renter"
London, (By Cable) — An important
(leal whereby First National and Pro-
vincial Cinematograph Theaters, Ltd.
join hands in production, and ex-
hibition in England is understood to
be set. One clause of an impending
contract will secure for First Na-
tional preferential treatment in the
P.C.T. chain, the most powerful in
the country.
The contract is reported on the
way to the New York headquarters
of First National for signature. The
deal, first launched by E. Bruce John-
son, foreign manager of First Na-
tional several months ago has been
(Continued on Page 6)
NATION'S WEALTH HALE
TRILLION, INCOMESSHOW
Washington Bureau of THE FILM DAILY
Washington — National wealth of
the United States now totals more
than $500,000,000,000, it is indicated
by report of the Bureau of Internal
Revenue, which shows that the 117,-
000,000 persons of the nation had a
total income of nearly $90,000,000,000
in 1926.
This indicates an increase of about
(Continued on Page A)
M. J. O'Toole to Attend
Tax Repeal Hearing
M. J. O'Toole, secretary of the
M. P.T.O.A. will attend the meeting
of the ways and means committee of
Congress Nov. 10 to urge the removal
of all admission taxes and other war
levies on theaters.
The present move he says will in-
volve the interests of the vaudeville
(Continued on Page 4)
Signed ?
There is considerable specu-
lation in film circles as to
whether Ruth Elder, girl trans-
Atlantic flyer, will accept pic-
ture offers made her since her
flight to Paris, which failed off
the Azores. She is sailing today
for New York aboard the Ac-
quitania.
THE
;gEg^
DAILV
Friday, November 4, 1927
kthesi
•/'FILMDOM i
fS Wlf^^'^LLTUE NEWS
'■^'■^^ALLTHE TIME
YoiXLIINo.30 Friday November 4,1927 Price SCents
JOHN W. AUCOATE
Publisher
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Busineis and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21. 1918, at the
post-office at New York. N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broarf
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday,
New York. Hollywood, California — Harvey
E^ Gausman, Ambassador Hotel: 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London. W. I. Ber-
lin— Lichtbildbuehne, Friedrichstrasse. 225.
Financial
Bonds showed a greater
tendency to respond
to call than stocks, w
lich continued the
lassitude noticeable
the 1
ast few days
Low Close
Hiph
Sales
Am. Seat. Vtc...
40/2
40 >4
40 H
300
♦Am. Seat. Pfd . .
48
. . . .
*Balaban & Katz.
60^
♦Bal. & Katz Vtc.
73-4
Eastman Kodak . .
1S9
issU
158H
266
*tFilra Inspection .
5
♦First Nat'l Pfd.
100
Fox Film "A". . .
7m
76i-4
70M
560
tFox Theaters "A'
18?^
1»%
18%
200
♦tintern'l Project..
10
Loew's, Inc
57K
57
57>/8
1,266
tfLoew's, 6s 41ww.
lOSH
105'^
105^
5
ttLoew's,6s41x-war
99 V4
99/4
99-4
11
M-G-M Pfd
25
25
2'5
300
♦M. P. Cap. Corp.
....
7H
....
Pathe Exchange . .
4'/«
4/4
4J4
350
Pathe Exch. "A".
24
23'/,
23 H
900
ttPatheExch.7s37..
9114
91'/2
91J4
1
Paramount F-P...
108i4
107 '4
108/4
1,300
♦Paramount Pfd. . .
119J«
ttPar.Bway.5}4s51.
101J4
101 '4
101 '4
6
♦♦Roxy "A" ....
33
32
♦•Roxy Units ....
37
34!^
....
....
♦*Roxy Common . .
9H
8!/2
....
....
Skouras Bros
40
38
....
Stan. Co. of Am. . .
S9!/2
58
59Ji
• • . .
tTrans-Lux Screen
4
4
4
500
♦fUniv. Pictures..
30
Univ. Pict. Pfd...
9854
98 ^«
985^
30
♦tWarner Bros. ..
15K
. . •
Warner Bros. "A".
24
231/2
and
24
Asked
800
•Last Prices Quoted
"Bid
(Over
the Counter)
tCurb Market
ttBo
id Market
is listed 0
NOTE: Balaban & Katj
n the
Chicago Board; Skouras
on the St.
Louis
Stock Exchange and Stanley in
Philadelphia.
INVENTION TO ELIMINATE
STAGE SCENERY, CLAIM
Vienna — Stage scenery is declared
to be rendered unnecessary by an in-
vention of Dr. Reniiqus Geysling.
Tiie invention is a new system of
ligliting which throws colors and de-
signs upon a single drop. The new
device will be used at the Odeon,
Paris, according to Fermin Gemier,
director of the theater, who is en-
thusiastic about the substitute for ex-
pensive scenery.
Maine Theater Appeals
Fine on Fight Films
Portland — Appeal has been taken
by the Empire Amusement Co. from
conviction and fine of $100 and costs
for the showing of the Denipsey-
Tunney fight films. Conviction was
under a law adopted in 1897 prohib-
iting "photographic or other repro-
ductions of a prizefight." Attorney
for the theater firm contended the
Dempsey-Tunney affair was a boxing
match, against which the statute was
not aimed.
New Jersey City Corporation
Jersey City, N. J. — The Jefferson
Amusement Corp. has been formed
at 75 Montgomery St., with capital
stock of 100 shares no par value. In-
corporators are Daniel D. Loeb, Edna
G. Murphy and Robert Schenker.
FIGURE \
/// y or any other kind »
/ ^ FAADAHME-
K5 WEST 45 ST. NEW YORK
A BRYANT CZ96 .
■ S^ted Leader^
T.O.C.C. Ball Dec. 16
Annual supper and ball of the The-
ater Owners Chamber of Commerce
is to be held at the Hotel Plaza on
Dec. 16. The committee in charge
is J. Louis Geller, chairman, Max
i elder, Lee A. Ochs, Marty Schwartz,
Sam Sonin and Henry Suchman.
Film Bureau Supper Nov. 13
The Film Bureau supper and sym-
posium is to be held Nov. 13 at
Grand Central Art Gallery.
Vancouver FBO Branch Moves
Toronto — P. C. Taylor, Canadian
general manager for FB(3, who has
just returned from a trip through the
West, states the_company's Vancou-
ver exchange has been moved from
Granville St. to the new Film Ex-
change Building, Burrard St. at
Davie. A. E. Rolston is branch
manager.
Ritts Gets Crofton House
Crofton, Neb. — L. E. Ritts has tak-
en over the Star from F. W. Larson,
and changed its name to the Sign.
Dorothy Gish Leaves
Dorothy Gish has left for London
aboard the Berengaria, to appear, she
said, in a historic picture similar to
her characterization in "Madame
Pompadour."
George Now at Mt. Vernon
Mt. Vernon, Tex.— Roy R. George
of Fort Worth, now is operating the
Palace.
Wood Now at Abilene
Abilene, Tex. — Will Wood, whs
has been manager of the Allanay, El
Paso, now is city manager here for
I Dent Theaters.
Citizen's Film Jury
Planned in New York
Organization of a citizen's film
jury, as a substitute for New York
City's proposed censor bill, is under-
stood to be planned.
Beno Rubel, Laemmle's
Aide, in N. Y. for Long Stay
Beno Rubel, assistant to Carl
Laemmle, who has been the Universal
chief's spokesman at the studio since
Laemmle left for Europe, is in New
York to remain indefinitely, following
Laemmle's departure for the Coast.
He reports that production is boom-
ing at the big Universal studio plant,
with almost 90 per cent of the cur-
rent season's product completed or
near completion, and many of next
season's pictures already under way.
"Dress Parade" Endorsed
by Texas Exhibitor Unit
Dallas — The Blue Ribbon, awarded
iionthly by the state exhibitor unit
to the month's outstanding picture,
las been confererd on "Dress Pa-
ade," Pathe-De Mille feature star-
ing ^Villiam Boyd.
Sterling Closes Denver Deal
Twelve Sterling and six Banner
productions are to be distributed by
Shooker Film Exchange in the Den-
ver territory under a deal closed by
Henry Ginsberg, president of Sterl-
ing.
Lusty Back on Broadway
Lou Lusty, formerly with Hugo
Riesenfeld when the latter operated
the Rialto, Rivoli and Criterion, has
resigned from Loew's Century and
Valencia in Baltimore to rejoin Ries-
enfeld at the Colony. He will handle
publicity.
Cohan Circuit Adds Three
Orange, N. J. — Controlling interest
in the Lyceum here and the Palace
and Colonial, Orange, has been se-
cured by the George Cohan circuit
from the H. & R. Amusement Corp.
The Palace will operate with a com-
bination policy, and the other two
as picture houses. Harold J. Cohan
is district manager of the three the-
aters with Samuel Everson of the
Palace as resident manager. The
Cohen interests operate three theaters
in Newburg, N. Y., and" one each in
Pougkeepsie, Middletown and Mount
Vernon.
Fire Does 150,000 Damage
Marysville, Cal. — Fire caused by a
cigarette did $50,000 damage at the
National, which recently opened. The
damage is covered by insurance.
Managing Little Rock Chain
Little Rock, Ark. — The chain of
local theaters recently purchased by
the Arkansas Amusement Corp. is
now under management of E. H.
Rowley, of the Robb & Rowley cir-
cuit of Oklahoma and Texas. The
theaters include the Capitol, Royal,
Gem, Kempner and Rialto.
Equipment Notes
Westinghouse Board for Keith's
Huntington, W. Va. — Westing-
house has sold the Biggs Long
Realty Co. a present type of theater
switchboard to be installed in the
Keith here. The board is part of
the complete electrical equipment to
be installed by Westinghouse. Ro-
senblatt and Hunt of Charleston are
the contractors.
Improving New Orleans House
New Orleans — The Isis, one of
the largest neighborhood theaters in
the city, and affiliated with the
Saengers is undergoing repairs cost-
ing $50,000.
Movietone Regular Feature
Movietone subjects are to be part
of the newsreel presentation at the
Roxy each week, following enthusi-
astic reception of a Movietone news-
reel at the theater this week.
Columbia Chicago Exchange Moves
Chicago — Columbia has moved its
Chicago offices from the old quar-
ters at 738 Wabash Ave. to the
Film Exchange Bldg., occupying the
floor formerly owned by P. D. C.
Reinhardt Sailing
Berlin — Max Reinhardt, who is to
make a picture for United Artists,
sails today aboard the Deutschland
for America.
Denison House Again Open
Denison, Tex. — The Star, which
was closed for a few days, again is
operating.
John Crovo with Sparks
Jacksonville, Fla. — John L. Crovo,
former manager of the Metropolitan,
Atlanta, has taken over management
of the Rialto and Imperial here for
E. J. Sparks' Enterprises.
I Call
i WAFILMS, Inc.
I Walter A. Putter, Pres.
I for
I Library Stock Scenes
' Nev? York Hollywood I
I 130 W. 46th St. c/o Leon Schlesingeri
? Bryant 1881 1123 No. Bronson Ave. I
EDITOR CUTTER
DIRECTOR
Elmer J. McGovem
no W. 48th St Bry. 9400
New York
STOCK PROGRAMS
PROGRAM COVERS
For
Moving Picture Houses
Joseph Hoover & Sons Company
Market and 49lh Sts.. Philadelphia. Pa.
THC
Friday, November 4. 1927
<^E^
DAILY
New Projector lypes
Mark Fresh Advances
{Continued from I'aae 1)
and new applications for motion pic-
tures, especially in the fields of medi-
cal science.
Laboratory Methods and Equipment
It is necessary that motiim picture film be
cle.iiiecl at various stages in its proRrcss from
the laboratory to the theater, ami also after
its use. A mixture of ammonia, water, and
alcohol is satisfactory for cleanins the base
side of the ncKativc or positive film. To
remove dust and finger markings from negm-
lives before printiiiK. wipintj with silk plush
moistened with pure carbon tetrachloride is
recommende<l. The flexibility may lie re-
stored by passiufr it throuRh a bath contain-
ing a mixture of water and alcohol. (71).
A pneum.itic film squeegee has been de-
veloped for use in the laboratory to remove
excess moisture after washing, before drying.
A 25 per cent saving of time is effected
through the use of the air squeegee and sub-
sequent polishing of the film is unnecessarv.
(7.').
A method of impregnating wood with
paraffin has greatly increased the value of
wooden tanks for photographic solutions.
Spruce, so treated, was found to withstand
the action of acid and alkaline solutions with
I minimum of absorption and consequent
welling. (73).
Trioxmethylene in the presence of so<lium
;ulfite can be used to rei>lace the alkali in
he preparation of various phenolic develop
rrs. A fixing lath is recommended for pho-
ographic papers which employs trioxymethy
ene instead of alum as the hardening con-
itituent. This is more stable than an acid-
ilum bath. (74).
Lenses
An anastigmat lens said to be three times
s fast as the F 2.7 has been placed on the
narket. It is claimed to give improved pers-
icctive, the finest delineation and modeling,
i he free from focal differences with the
arious stops, and to have complete correc-
idn for all colors of the spectrum. (75).
A patent has been granted on a pro-
ection lens having a short back focus, per-
nitting the lens to be placed close to the
:rite. The focal length of the front compon-
iit is equal to the sum of the focal length of
he whole lens, plus twice the back focal
i-.gth. The components are separated by the
ocal length of the entire lens, which is the
ame as the focal length of the rear compart-
nent. (76).
A seven-piece objective lens working at
1 has been patented. Three of its seven
lements are cemented together. (77).
New Applications
X-ray motion pictures have been success-
illy made in England. The motion picture
:ction of the Trade Commission in Paris
sports that motion pictures of the hand, foot,
■nd knee, in motion, clearly showing bone
lovements, and of the chest showing the
eating of the heart and movement of the
ibs in the process of breathing, were dis-
layed before an educational body at the In-
rnational Studio at Elstree, England. (78).
An apparatus for taking motion pictures
f surgical operations has been patented
hich fulfills the conditions for asepsis. The
imera is suspended from the ceiling and is
5ntrolled by motors outside of the room; it
ikes a view that portrays the details, and
said not to require lighting harmful to
le patient or operators. (79).
Slow motion botanical studies may be made
ith a motion picture camera having its ex
DSure mechanism actuated by a clockwork
otor, thus making single exposures at any
redetermined intervals of a half minute to
yo hours. (80).
The motion picture camera has been useil
determine the melting point and reconl
le liquefaction of graphite in the electric
^rnace. (81).
Latest progress in the field of micro-cine-
atography is covered in a recent description
■ various devices used in this work. A cam-
'a having an auxiliary shutter between the
!mp and the microscope is focused from the
ar through the film. (82).
A battery of four single exposure motion
cture cameras were installed in a county
■urt house to make photographic records,
he cameras were suspended vertically over
e records to be photographed, and exposures
•re made by means of foot pedals — 40,000
igcs could be copied per day. (83). The
rench have also made use of films in court.
The details of a daring gem rubbery were
reconstructed and filmed and the picture was
•-hown lor the benefit of the court room at
the trial. This is said to be the first time
that motion pictures have (>cen used in court
for the application of justice. (.><4).
Physiology
Some further experiments have l)een made
lo determine the elTcct of the motion pic-
ture upon the human eye. It has been re
ported tb.it more eye fatigue was caused by
45 n\inutes reading than by viewing black
and while motion pictures for a period of
one anil a half hours. In fact, after a groui>
had been reading for 45 minutes and showed
a loss in acuity of vision, they immediately
viewed a picture for an hour and a half and
demonstrated a gain in acuity. Therefore,
it is reronimeniled that if your brain and eyes
are tired, "no to the movies." These experi-
ments indicated in some instances a greater
loss in acuity after viewing black and white
pictures than after viewing colored pictures.
(85).
Projectors
A new low priced professional projector
has lieen placed on the market in which is
embodied everything in efficiency and con-
struction that is found in more expensive
types. Designed for a theater or hall of
1.000 seats or less, it is equipped with a
Mazda lamp and has been used to project
a 16-foot picture at distances up to 135 ft.
(86).
A new gate mechanism has been developed
for one of the leading makes of projectors
now on the market. The chief feature of
this new device is the fact that it is less
affected by the high aperture temperatures
of mirror and high intensity arc light sources.
The mechanism consists of three heavy plates,
a heavy grid iron plate facing the light source,
another mounted upon and back of it which
carries the gate latch, upper film shield and
idler roller, and a steel plate which carries
the tension shoes and springs. (87).
A patent has been granted on a motion
picture projector having an adjustable op-
tical system adapting it for use with either
ordinary films or films having separated color
component images requiring separate optical
paths. (88). Another patent covers a motion
picture projector which has two motion heads
alternately illuminated by one light source.
It is claimed that substantially the whole of
the light is utilized during its transference
from one head to the other. (89).
An improved cinematograph projector has
been described in which an epicyclic gear
drives the maltese cross and intermittent
sprocket thus increasing the operating speed.
A dissolving stereopticon tising the rcflec
tor arc principle consists of an 8-inch para-
bolic mirror which intercepts the light from
the usual horizontal carbon, directing it
through two 5inch diameter condensers, giv-
ing two beams for a side-by-side slide pro
jection. (91).
A careful study has been made of tne fac-
tors relating to the dimensions of sprockets
for motion picture apparatus in view of their
standardization, and the correct sprocket dia
meters for films of various shrinkages were
determined. (92).
Sources of Material
(71) J. I. Crabtree. H. C. Carlton. American
Cinematographer (Hollywood) 8, May,
June 1927, pp. 9-10. 20-3 .
(72) J. I. Crabtree. C. E. Ives, Transactions
S.M.P.E.. No. 30. pp. 270-6.
American Cinematographer (Hollywood)
July 1927. p. 7.
(7.?) L. W. Kberlin. A. M. Burgess, Indus-
trial anci Engineering ChemistO'. 19 E.
24th .St.. New York. 19, Jan. 1927, p.
S7.
(74) .\. &. I.. I.umiere. A. Seyewetz, Jour-
nal .Suisse Photographer. Lausanne.
Switzerland . 28, May 7, 1926, pp.
159-61. 168-70.
(75) FILM DAILY. (N. Y.) July 18, 1927,
p. 24.
(76) C. Graf. 3639. U. S. Patent 1610514.
(77) L. Bertcic, German Patent 441594. Zeiss
Ikon Akt.-Ges.
(78) M. P. Today (N. Y.) Aug. 13. 1927,
p. 3.
FILM DAILY (N. Y.) Aug. 14. 1927,
p. 6.
(79) O. M. Forfet. Educ'l Screen (Chicago)
6. Mav. 1927. p. 226.
(80) Scientific American (N. Y.) 83, Feb.
1927, p. 128.
(81) Filmtechnik (Halle. Germany) 2, March
5, 1926. p. 97.
(82) M. Rikli Kinotechnik (Berlin) 8, Dec.
25. 1926. p. 624.
Filmtechnik (Halle. Germany) 2, April
26. 1926. p. 154.
Keen Competition Seen
Looming in Westwood
W'estuood, X. J. — Keen competi-
tion looms liere with annoiniccmcnt
of Morris Kiitinsky that he will build
a new house here, and decision of
J. Thornton Kelly to close the West-
wood for enlarRiiifs' of the house to
seat 1,800.
Wellington Improvements Complete
WelliiiKton, Te.x. — Improvements
were completed recently at the Ri-
alto, willi capacity enlarged 100.
Frels Gets Another
Victoria. Te.\. — Ruben Frcls has
taken over L' Arcade from M. Hcin-
sohn.
(83) M. E. Bridston, Photo Era. (Boston)
58, March 1927, p. 58.
(84) M. P. Today (N. Y.) July 9, 1927,
p. 20.
(85) Scientific American (N. Y.) 192', f>3,
p. 343.
(86) M. P. World (N. Y.) July 16. 1927.
p. 150.
(87) M. P. World (N. Y.) Aug. 27, 1927,
p. 622.
(88) German Patent 437570, E. Busch Akt.-
Ges. Optische Industries.
(89) British Patent 262334. F. N. Rogers,
AkI-Ges. Han fur Optik and Mechanik.
(90) K. J. Trump, Proceedings lOptical Con-
vention, Part II. 1926, p. 899.
Science et Industries Photographique
(Paris) 7 A, March, 1927, p. 21.
(91) M. P. News (N. Y.) 35, April 29, 1927,
p. 1555.
(92) H. Joachim, Transactions S.M.P.E. 10,
No. 27. 1926, p. 30-41.
-Sci. Ind. Phot. 6A. 1926, pp. 97-101.
Kinotechnik (Berlin) 8. Aug. 10, 25,
1926, pp. 381-5, 409-11.
Minn'is Court Overrules
License Committee
Minneapolis — The district court
has reversed a ruling of the city
council license committee which had
rescinded a license granted to D. W.
Onan for the erection of a theater
in the Gateway district. The coun-
cil had revoked the license on com-
plaint of theater owners in the dis-
trict that the Gateway section was
overseated.
Marin Reports Progress
Ned Marin, assistant to Richard
A. Rowland, general and production
manager of First National, who went
to the Coast studios recently, reports
rapid progress on the special pro-
ductions and star features scheduled
for coming months. Marin has been
in close touch with the production
of "Helen of Troy," "A Texas
Steer" and other pictures. He is ex-
pected to return to New York in th«
next few weeks.
Hatch on Sales Trip
Stanley W. Hatch, Western Sales
Manager for First National, has left
New York for a three weeks' trip to
various exchanges in his territory,
extending as far west as Salt Lake
City. Among the offices he will visit
are Detroit, Omaha, Des Moines,
Denver. Salt Lake City, Minneapolis,
Milwaukee and Chicago.
PATHE NEWS
— speed draws tremendous
ovation in Champaign, III.
Champaign, 111., November 2, 1927.
Pathe Exchange, Inc.,
35 W. 45th St.,
New York, N. Y.
PATHE NEWS REEL showing Illinois-Michigan
football game reacheci here Saturday at eight o'clock
the night of the game an<3 was shown at both evening
performances, creating unbelievable surprise to ca-
pacity audiences and greeted with tremendous ovation
by University of Illinois students. The quickness in
getting the pictures back here to the scene of the big
game on the same day it was played is remarkable.
Congratulations and compliments on PATHE speed
and service.
FRANK E. SMITH,
Manager, Orpheum Theatre.
f-^e^
DAILV
Friday, November 4, 1927
DAILY TIPS WUCU MEM1 DOUAOS FDC SHOWMEN
"McFadden's Flats"
(First Nat'l)
Called in a construction company
to erect a miniature flat building of
real brick in front of the theater, un-
der the marquee. Eight men worked
on it for an entire day, and when it
was completed there was a charming
little three-story flat in front of the
theater, with doors and windows of
real glass. There were curtains at
the windows, plants in front of the
entrance doors, and a miniature
fence about the tiny flower garden
on either side of the building. In
the first floor window at the side of
the flat, looking out over the flow-
ers in the little garden, was a cut-
out of Murray. On the other side
was a head of Conklin. — L. Sussman,
Majestic, La Salle, 111.
"Chang"
(Paramount)
For jungle lobby display stretched
poultry wire across the front of the
lobby and placed cut-out letters 26
inches high spelling out "Chang" to
this wire. Filled each hole with Span-
ish moss letting the moss hang from
six to ten inches below the wire.
Stuffed animals were placed around
the lobby while a live owl was plac-
ed in the center. — S. M. Powell,
Brown, Stamps, Ark.
Nation's Wealth, Half
Thrillion, Incomes Show
{.Continued from Page 1)
$27,000,000,000 in the five years since
1921, or more than 43 per cent.
Annual increase in the nation's in-
come since 1921, when a total of
$62,000,000,000 was recorded, was
shown to be $3,000,000,000 for 1922,
$7,000,000,000 for 1925 and $3,000,-
000,000 for 1926, when an exact to-
tal of $89,682,000,000 was earned.
The same increase holds true for the
average per capita income of per-
sons gainfully employed, which has
risen from $1,637 in 1921 to $2,210
in 1926.
"This great increase in income is
not the result of an increase in the
price level," the bureau said, "for the
actual price of consumed goods was
shghtly less in 1926 than 1921."
Comparison with the United King-
dom reveals that in 1922 the Federal
Trade Commission estimated this
country's national wealth at $353,000,-
000,000, while the United Kingdom's
national wealth in the same year to-
taled $120,000,000,000. Last figures
available for the national income of
the United Kingdom show that in
1924 this was $21,000,000,000, or less
than one-third of this country's na-
tional income for that year.
Kridell Gets Another
The Rivoli in the Valesburg sec-
tion of Newark has been taken over
by Moe Kridell, owner of the Con-
gress and Globe in Newark.
Trade Parley Results
Praised by WoodhuU
(.Continued from Page 1)
he said, was one of the most pro-
nounced forward moves yet made
within the industry.
Woodhull's statement here, was
the first on the conference made
since his brief comment at the close
of the sessions, and gives indication
that on his extended trip to exhib-
itor conventions he will sell the con-
ference to theater owners.
"The conference said Woodhull,"
was a real revelation to some of the
producer and distributor executives
who were firmly of the opinion that
there were many situations upon
which no mutual agreement could be
reached. As the resistance on both
sides gave way before the common
sense suggestions of Commissioner
Myers and the supplemental plans
projected by all divisions of the busi-
ness represented in the conference,
it was plain that agreements could
be reached.
"Very substanti.-il progress was made" he
continued, "and the contract to be agreed
upon through the fairest kind of procedures
in which all divisions of the industry will
be fully represented, I feel sure will solve
many of our major problems. Then defi-
nite moves have been made to have another
conference ne.xt Octoljer so that any matter
not cared for in the meantime can be ironed
out. T have every confidence in the good
intentions of all concerned and feel sure we
will be able to bring about such better and
more satisfactory trade conditions. This will
prove of much advantage to the independent
Theater Owner, will make his holdings more
secure and tend to safeguard his investment
and business generally."
"Of course the independent theater owner
must not cease his activities. Eternal vigil-
ance is the price of his business security.
Organization and united effort alone will give
him the security he seeks. The M.P.T.O.
of America will guide his activities and help
him protect His interests."
Woodhull is en route for Little
Rock, Arkansas tonight where he will
attend the state convention of the
M.P.T.O. of Arkansas.
Senator Mogler assured Woodhull
that anything he can do in the Mis-
souri senate or elsewhere to help ex-
hibitors will be done.
10,059,591 Pay Admissions
to Schines in 9 Months
(.Continued from Page 1)
the chain is not reflected in the fig-
ures as a number were closed for
alterations or for refinishing during
this period. This attendance of over
10,000,000 patrons in nine months
compares with total attendance of
the 12 months' period ended May 31,
1926, of 9,361.136 persons.
Bernarr McFadden Sailing
Bernarr McFadden, head of True
Story Pictures, sails for Europe at
midnight tonight aboard the Majes-
tic.
Joseph Levenson Elected
Joseph M. Levenson, for many
years associated with Moe Mark in
the Mark Strand Theater enterprises,
at a meeting held in Philadelphia,
was elected a vice president of Stan-
ley-Mark Strand.
o
Exhibitors
Daily Reminder
Spot program.
Try rearrange-
ment and note
patrons'
reaction.
Friday, Nov. 4, 1927
M. J. O'Toole to Attend
Tax Repeal Hearing
(Continued from Page 1)
and legitimate theater owners more
than those conducting houses where
only Motion Pictures are shown, as
the prevailing admission prices there
do not reach the taxable limit. But
as many of the other houses also
are owned by those who conduct mo-
tion picture theaters, the interest be-
comes more general.
There is a difference of opinion in
Washington on revenue reduction
sclieclules. The administration is op-
posed to the removal of admission
taxes. But Chairman Green of the
ways and means committee and Sen.
Smoot, of the Senate finance com-
mittee as do Sen. Simmons, the De-
mocratic Senate leader, and Rep.
Garner, leader of that party in the
House.
Hays Galled Upon for
Non-theatrical Stand
(Continued from Page 1)
of the national distributing organi-
zations have sent orders to their
various local ofifices to begin immedi-
ately a campaign for the securing
of more non-theatrical business,"
states the organization's protest to
Hays.
"A non-theatrical in most every in-
stance can pick out from an exchange
the best pictures for the average sum
of $10 and the shows are generally
shown in auditoriums, without the
proper regard for fire regulations,
the letter points out.
"The exhibitors of this territory pay
to the film companies on an average
of $125,000 per week for film rentals,
and on the other hand, the same
companies receive in comparison for
non-theatrical showings the sum of
approximately $500. per week.
"This is not only unfair competi-
tion, in supplying these non-theatrical
organizations, but further, in view
of the fact that their business
amounts to so little, there is no rea-
son why steps should not be taken,
to eliminate it."
New Phonographic Device
Ready For Market Soon
(Cont{nt<ed from Page 1)
the equipment market in about a week
or ten days. It is the invention of
H. W. Rogers, who has been de-
veloping the process since 1908. Of-
fers for negotiations have been started
with several of the larger companies,
witli no definite deals reported.
Sayville House Reopens
Sayville, N. Y. — The Sayville has
reopened after being extensively re-
-modeled, with capacity enlarged to
700.
B. & K. Secure Lease
Downers Grove, 111.- — B. & K. has
secured a 20 year lease on the 1,400-
seat theater to be built in connection
with a store and office building by
G. H. Bunge. The total rental cov-
ered by the lease will exceed $300,000.
Johnnie Judge to Savannah
Savannah, Ga. — Johnnie Judge has
been transferred here by Puhlix from
the Aladdin, Cocoa, Fla.
Arbitration on Service
Agreed to at Conference
Non-theatrical bookings was a lead-,
ing subject before the recent Trade*
Practice Conference at which distri-!
butors and exhibitors agreed that the'
subject was a local one in most in-
stances, and should be settled by
arbitration. Under the plan, if an ex-
hibitor made complaint of unfair
competition, his charge was submitted
to arbitration which determined
whether service should be continued'
to the non-theatrical account. j
New Seattle House Will
Start Within 60 Days
(Continued from Page 1)
the four sides. How^ever, so many^
businessmen of the district seek space
in the building, that it is probable
the plans will be changed to have
stores and offices on four sides and
run the building to a height of ten
stories. Officers of Washington The-
ater Enterprises are: Ivan Hyland,
president; F. Creigh Nelson, vice-
president; Casper Fischer, general
manager; Roy Brown, assistant gen-
eral manager.
This company has houses wellj
under way in Astoria, Ore. and aj
300-seat theater which will be com-
pletely under roof by December, at
7th and Olive Sts., Seattle. The
latter is tentatively called the May-
flower. Houses also are planned at
Portland, Vancouver and Salt Lake
City.
In the University District are two I
thriving houses, the Egyptian and the
Neptune. These were operated joint-
ly by John Hamrick and West Coast
until recently, when purchased by
Al Rosenberg and Al Finkelstein.
They are at present operated under
the name made famous here in the
independent distribution field by Al
Rosenberg over a period of years:
"De Luxe" Theaters, Inc.
THE
Friday, November 4. 1927
■^^
DAILV
HOLLYWOOD FLASHES BY WIRF
Efficiency Eliminating Miscasting
WESLEY RUGGLES REPORTED CHOICE TO DIRECT "BROADWAY"- PRODUCTION IN
FULL BLAST AT EDUCATIONAL-STERLING BURNS NOT SERIOUS- OTHER NEWS
PIAY[RS BENEfll BY
STRIDES BEING MADE
Miscasting, bane of every screen
player, is being reduced materially
through more efficient methods in
the studios. The cumulative experi-
ence of casting directors plus con-
tinued betterment of photography are
proving of benefit, so that each
player is more readily singled out for
roles and types for which he or she
is best suited.
Another factor, is the betterment
of stories, for players have a better
chance of holding their following
even in bad roles, if the story is
strong enough to counteract a misfit
part.
The new condition nowhere is re-
flected more forcibly than in the
rapid rise of new players. During
the current year, a record of un-
knowns have been lifted from ob-
scurity to position of comparative
prominence because of the new effi-
ciency in casting.
Matieson Negotiating on Play
Otto Matieson, who owns English
rights to "Saederland," Einar Chris-
tiansen's play, is negotiating produc-
tion of the piece with a local theatri-
cal manager.
Chosen for Ince Film
Selected by Ralph Ince for "Chi-
cago After Midnight" are: Lola Men-
dez, Florence Turner, and Ince, who
appears in the dual capacity of di-
rector and player.
Storm Again Directs Ranger
Jerome Storm again will direct
Ranger in the dog star's next FBO
picture. Dorothy Kitchen and Sam
Nelson are in the cast.
E. H. Griffith on Location
Edward H. Griffith, directing "The
Opening Night" for Columbia, is at
Laguna with E. Alyn Warren and
William Welch and a big cast of
extras, filming scenes. Claire Wind-
sor, John Bowers and other princi-
pals do not appear in these sequences.
Ivy Harris Contract Extended
Ivy Harris, Paramount Pictures
school graduate has been given a
new long term contract. She now
is appearing in "The Legion of the
Condemned," directed by William
Wellman.
Making Broadway ?
Wesley Ruggles is reported
to have been selected as direc-
tor of "Broadway," which Uni-
versal plans as a roadshow pro-
duction.
Ford Sterling Not to
be Scarred by Burns
Xo scars will remain on Eord
Sterling's face as a result of burns
suffered in an explosion of a gas fur-
nace in his home. The star narrow-
ly escaped death and also was burn-
ed about the hands and arms. He is
expected to resume work in two or
three weeks.
Ruth and Gehrig Feted
Babe Ruth and Lou Gehrig, barn-
storming Yankee stars, were guests
of the Wampas at the Breakfast
Club.
DeLacey Directing Tyler
Robert DeLacey is director chosen
for FBO's "When the Law Rides,"
starring Tom Tyler.
Collins Comedy Titled
"Rest Day" is title chosen for
Monte Collins' second one reeler for
Educational.
"Big Boy" Making Third
"Big Boy," Educational's juvenile
star, now is working in his third
comedy of the current season.
Estabrook to Do Fox Script
Howard Estabrook has been sign-
ed by Fox to write continuity of
a special, as yet unnamed, which Irv-
ing Cummings will direct. As the
story has a New York background,
Estabrook is leaving for the East to
prepare the script.
i
Gibson Completes Contract
Hoot Gibson has completed "Wild
West," his last picture under his con-
tract with Universal. Future pictures
will be produced by the star.
WORK BEING SPEEDED AT
EDUCATIONAL STUDIOS
Work is being speeded at the Edu-
cational studios following comple-
tion of the new stage building, two-
story stucco structure. This increases
stage space by about one-half, giving
Educational 20,000 additional square
feet of stage floor space.
Other improvements have been
made at the studios to increase pro-
duction and executive management
efficiency.
Hampton, Mayos Coming East
Benjamin B. Hampton and his
wife, Claire Adams, have left for
New York.
Archie Mayo and his wife leave
soon for the East.
Doris Kenyon Again Opposite Sills
Doris Kenyon will support her
husband. Milton Sills, in "Burning
Daylight" for First National. Their
appearance together in "The Valley
of Giants" marks Miss Kenyon's re-
turn to the screen.
Rogell Seeks Wright Novel
.\1 Rogell has secured an option
on screen rights to "God and the
Groceryman," Harold Bell Wright
novel, which is a sequel to "The
Shepherd of the Hills," which Rogell
has just filmed for First National re-
lease.
Norma Shearer Starts
I'nder direction of .Sam Wood,
Norma Shearer has started work on
"The Traveling Saleslady," an orig-
inal by A. P. Younger. Ralph Forbes,
Bert Roach, Teiien Holtz, Dore Dav-
idson and William Bakewell are in
the cast.
Benefit Program Saturday
Benefit performance is to be pre-
sented at the Philharmonic Auditori-
um Saturday night for the widow
of Charles Emmett Mack. D. W.
Griffith will be master of ceremonies,
with "Dream Street" part of the pro-
gram.
'Rose Marie" Unit Returns
Edmund Goulding has returned
from location with the "Rose Marie"
company. In the cast are Joan
Crawford. James Murray, House
Peters, Gibson Gowland, George
Cooper, Creighton Hale and Lionel
Belmore.
Griffith Ahead of Schedule
D. W. Griffith is erne week ahead
of schedule in completing "Drums of
Love," his first picture for United
Artists under his new contract. In
the cast are Mary Philbin, Lionel
Barrymore and Tully Marshall.
A Little
from **Lots**
By RALPH WILK
Ilollyivood
SEVERAL years ago, R. William
Neill and Jimmy Diamond were
together at the old Talmadge studio
in New York. Now Roy is direct-
ing a picture for Sam .Sax aiifl Jim-
mv is doing the camerawork.
* ♦ *
"WhaVa in a name?" T'other
night, ive saw Randolph Lewis di)i-
ing with Mr. and Mrs. Edgar Lewis.
* * *
Several years ago, we saw
Waldemar Young in a vaude-
ville sketch. He reformed by
becoming one of the leading
scenarists on the Coast, but
the other evening he was
again bitten by the acting bug
and gave a clever performance
as a sheriff in a farce of the
woolly west. Jack Jevne, an-
other scenarist, was also in the
cast of "Faro Nell," given at
the Writers' Club.
* * *
Ernest Orsatti, Buster Keaton's
protege, appeared in the lineup of
Lou Gehrig's, team in the game with
Babe Ruth's club at Wrigley's field
Sunday. Ernie, who is with the St.
Louis Cardinals, spends his winters
in local studios, as do Tony Lazzeri,
Emil Meusel and other ball-chasers.
4< * «
Our Passing Show: Joe
\'adel, Billy Neiv and Char-
lie Berner discussing the
early days of the film busi-
ness; Arthur Stone and Fred
Kelsey visiting at the Fine
Arts' studio.
* « *
.\ Hollywood title — "It's better to
be with a construction gang, than
a wrecking crew." Displayed by
Eddie Small's unit.
* * *
Saints will be displaced by
sinners when "Chicago" opens
at the Gaiety, New York, suc-
ceeding "The King of Kings."
* * *
The life of comediennes is no joke.
One youngster has been taking so
many falls daily that she enjoys
standing up in a 'bus.
Duane Thompson in Barton Film
Duane Thompson has been cast in
"The Fightin' Redhead," starring
Buzz Barton for FBO.
Read today's Hollywood happenings in tomorrow's Film Daily
THE
The
1928 Film
Year Book
Out
In January
Will Be
Bigger and Better
Than Ever
About the 1927 Film Year Book
They Said:
The Year Book certainly represents a great deal of
thought and preparation and we are quite certain
it is the best book that you have published.
BUDD ROGERS,
Lumas Film Corporation
The Year Book is a great piece of work.
VICTOR SHAPIRO,
United Artists Corporation
One of the finest, fullest and most informative pub-
lications of the Cinema Industry is the Film Year
Book published by The Film Daily.
LONDON DAILY FILM RENTER
Your Year Book is indispensable to me.
NED MARIN,
First National Pictures
Friday, November 4, 1927
First Nat'l. Deal on
With P.G.T. Chain
(.Continued from Page 1)
whipped into shape after many weeks
of negotiations.
Its purpose is to ally First Na-
tional and P.C.T. in a booking ar-
rangement which the trade here be-
lieves will place the former company
in a far more strategic position than
it has ever occupied in this market
before.
The agreement includes the produc-
tion of a number of pictures in Eng-
land on the part of First National.
This will give_ the P.C.T. chain, con-
trolled by Lord Beaverbrook, a mix-
ture of English and American pro-
ductions, with the latter predominat-
ing. For First National this portion
of the deal means that its obliga-
tions under the anticipated quota bill
will be taken care of. "Confetti" is
the title of the initial production to
be made here by First National.
P.C.T. Chain, 100 Odd Strong,
Controls Many U.K. First Runs
Provincial Cinematograph The-
aters, Ltd., is England's biggest and
most influential theater chain. If
the deal with First National goes
through, the latter's product will be
shown first run in London at the New
Gallery in Regent St., one of the
best houses in Britain. P.C.T. con-
trols over 100 theaters. Typical of
its holdings are the New Gallery and
the Regent, at Brighton, one of Eng-
land's great resorts. The chain op-
erates first runs in every city and
town of importance.
The trade in London was intrigued
a few weeks by a statement made
by E. Bruce Johnson and published
in "The Daily Film Renter" in which
Johnson said his company has al-
ways observed that "it would be a
very grave mistake for it to attempt
in the United Kingdom to purchase
theaters." "First National," he de-
clared, "has not only never attempt-
ed to purchase control of any cir-
cuits in the United Kingdom, but, in
addition, has no such present policy
or intention."
It will be noted that Johnson left
the avenue clear to a cooperative ar-
rangement such as the deal with
P.C.T.
And That's That
,.Bj PHIL M. DALYi
WEDDINGS are coming thick and
fast these days. Diana Kane and
George Fitzmaurice; and Buster
Collier and Dorothy McCarthy are
e.xpected soon to observe nuptials,
while Edna Murphy and Mervyn
Le Roy are to exchange vows in
December.
"Bill" Mack has a new one to
croiv over. It is an illustrated eight
page, contents sheet on Pathe News.
It's a corker, containing complete
titles of each issue, which should
prove a real help to the big army of
Pathe News users.
Harry H. Buxbaum is verj' swag-
ger. He licked the entire Fox con-
tingent in handball at the West Side
Y.M.C.A. the other day and earned
for himself a handsome silver cup.
Sullivan at Mt. Clemens
Mt. Clemens, Mich. — Jake Sullivan,
formerly general manager of the Fred
De Lodder circuit, has been made
manager of the Macomb and Lyric
owned by Lester Krim.
Take Over Denver House
Detroit — Harry Clarke and Lou
Wisper have formed a partnership
and taken over the New Home on
Chene St. from Clarence Koppin.
Bernard Clare Now Manager
Detroit — Bernard Clare, formerly
with the Kunsky publicity depart-
ment, is now managing the Colonial
for Lou and Ben Cohen.
Sell Grand Haven Theater
Grand Haven, Mich. — Hunter Rob-
Smot crek from Dorothy Herzog
referring to a propman, a bug 07i
economy who handled Harry Lang-
don an expense chart with the item,
"One box of five cent matches — 10
Cents." The propman, observes
Dorothy "runs the danger of becom-
ing a supervisor any minute."
Raymond Matthews, leader of the
orchestra with the "Old Ironsides"
roadshow, reminisced a bit during the
recent New Orleans engagement. In
1913, Matthews was head of the De-
partment of Justic office at New
Orleans and did splendid work for
the government until "framed" by a
Mexican who later was executed for
murder. Matthews has been identi-
fied with road orchestras since 1915,
when he resigned from the service.
Competition at La Crosse,
Wis., is Finally Ended
La Crosse, Wis. — Marking the end
of competition here. La Crosse The-
aters, headed by Frank L. Koppel-
berger affilliated with Balaban &
Katz, has taken over the Bijou, last
of the Cooper houses. Koppelberger
and Cooper have staged a bitter fight
for control of the situation for years
and Cooper at one time controlled
four theaters in the town of Koppel-
berger's three houses, yet the Kopple-
berger interests held the upper hand
through booking arrangements, fin-
ances and by virtue of operating the
better houses.
One. by one the Cooper houses
have passed over to the Koppelberger
interests and with the acquisition of
the Bijou by the latter firm, a ten-
year fight for supremacy at La Crosse
has ended.
N. O. House to be Rebuilt
New Orleans — The Lyceum,
Charles St., has been closed tempor-
arily while workmen are removing
the entails, preparatory to remodel-
ing which amounts to practicalyy re-
building of the house.
C. C. Perry Leaves Saxe
Milwaukee — C. C. Perry, district
bins has sold the Robin Hood to Paul | manager for the Saxe Amusement
Schlossman. ' Enterprises, has resigned. '
J
THE
Friday, NovembL-r 4. 1927
i^^
DAILY
TEN COMMANDMENTS
rOR THEATER ARE LISTED
Wash. Meeting Nov. 8 to Hear
Parley Results; More Views
Wesco Outlines Rules for
Houses of Company's
Circuit
Los Angeles — Every manager
should write his own Ten Connnand-
nicnts on how to make his theater a
better one, Wesco tells its managers
in current issue of "Now," circuit
house organ. There are rules of op-
eration which apply to all houses
alike.
The following are based on actual
conditions and while a manager may
or may not agree with these cardinal
principles of operation, let him get
up his won list if he can improve on
them and use it:
1 — Keep each seat in repair. A
broken seat irritates a patron and it
may disturb as many as 20 others in
the immediate vicinity. A woman
will never forgive a torn dress if it
is caught by a broken seat.
2 — Keep your eye and nose on the
ventilating system. TTiere is no ex-
cuse for poor ventilation. No man-
ager has a right to operate a poorly
ventilated theater.
3 — Watch your projection. One
still hears whistling and handclap-
ping that signalizes poor projection.
There may be several reasons for this,
but the wideawake manager will elim-
inate all of them.
4 — Let your patrons see you. Th«
manager who hides himself in the
office while the show is going on is
throwing away an opportunity for
building goodwill. Personal contact
with the public is a sure road to pub-
lic interest.
S — Plan your advertising careful-
y. A good manager never begins
advertising without a definite plan
carefully worked out in advance.
Good advertising is not judged by
how much space you take . . . it's
what's in the space that counts.
6 — Make your theater a commun-
center. Co-operate with the civic
■ganizations in your town and in
•our community. It will mean good-
will and additional patronage.
7 — Keep every light in your sign
[and marquee burning. Sometimes an
lelectric sign will go for days with a
couple of dark bulbs. To let a con-
dition like that exist shows that some
one is not attending to business,
ome patrons feel that a theater man-
jagement is slipshod if things are
[not kept up in ship-shape condition.
8 — Don't let the organ be out of
une. Patrons have been known to
leave the theater in the middle of a
icture because the organ was out of
tjne. It's torture to listen to that
ind of music.
9 — Have your music conform to
TOur picture. Poor music will ruin
^our show and good music will im-
)rove it one hundred per cent.
10— Be on the job every second.
\ slip up on any one of the details
nay mean the loss of business.
Exhibitors Feel Start Was
Made Toward Ac-
complishment
Seattle — Proceedings of the Trade
Practice Conference will be outlined
to state exhibitors at their annual
convention Nov. 8 by James Hone,
secretary of the state unit, and Ray
Grombacher, Spokane, who were
delegates to the meetings. .\ repre-
sentative delegation from neighbor-
ing states is expected to attend the
convention, which includes with a
"Pot Pourri," in the evening.
h
Great Good Accomplished
at Parley, Biechele Says
Kansas Ctiy — Great good was ac-
complished by the Trade Practice
Conference, R. R. Biechele, head of
the Kansas-Missouri exhibitor unit,
and \. F. (Peck) Raker, delegates to
the conference, declared on their re-
turn here. Agreement to draw up
a new uniform contract Aas one of
the biggest accomplishments of the
parley, they agree. Biechele is a
member of the committee to draw up
the new contract.
"It would be a good thing if such con-
ferences between exhibitors and distributors
coul-i be held every year. if thi? were to
happen, there would be a better understand-
iuis' lietween the two factiniis. As to the new
contracts, I believe the time is ready for a
change. I appreciate the responsibility placed
upon me in my appointment to aid in the
drafting of a revision. Considerable good
will have been accomplishe<l if the Federal
Trade Commission accepts the compromise
agreement made in their recent conference
in regard to block booking."
"Eminently Worthwhile"
Is Boriskey Comment
Chattannooga, Tenn. — While it
failed to solve the major issues, the
Federal Trade Conference made
enough prt)gress to satisfy all
groups involved that it was emi-
nently worthwhile, Sam 11. ISoriskey,
unatliliated delegate from liie .Atlanta
territory, stated on his return here.
"I'irst, \\c must acknowlcdKC ihat the gov-
ernment of the United States has taken a
firm hand in nur business," he said. "Through
the federal Trade Commission, it is mailc
clear to us that we must set our house in
or<lcr, or the government will dn it for u^.
It is up to our industry to see that govern-
ment regulation shall not In- ikii-.^.!! > .u
sec that our business is conducted on a fair
and e(|uitable basis with a square deal for
all concerned.
"Second, this conference demonstrated that
it is essential for the various branches of
the industry to get together occasionally and
work out Its iiroblems with a view to de
terminiiig what trade practices arc unfair,
anil with a determination to eliminate those
practices. This they can do without malice
or bitterness, as the final sessions of the con-
ference proved.
"The average delegate came to the con-
ference concerned only with the adjustment
of his own grievances. His point of view-
was nut broad enough to be of much bene-
fit. Conse<iuently, when compromises were
suggested some one always (jbjectcd — and ob
jectcd because in the proposed compromise hi.
own particular grievance was ignored.
"As a member of the Resolutions Com-
mittee, 1 learned early in the conference thai
there was small chance of getting any of the
major problems adjusted since the independ-
ent exhibitor was reluctant to compromise,
and it was asking too much from producers
to expect them to scrap a system that was
proving successful without some concessions.
"It is my opinion that block booking has not
been modified to any reasonable extent by the
10 per cent cancellation privilege if SO
per cent of the cancelled product must \ye
paid for. The amoimt of the product sub-
ject to cancellation is too small, and the cost
of that privilege is too high."
41 Films Censored in
Germany in September
IVashington Bureau of THE FILM DAILY
Washington — Forty-one features
were censored in Germany during
September, of which 21 were German
made and 20 foreign (11 from Amer-
ica) as compared with 26 domestic
and 21 foreign during August, and
25 domestic and 10 foreign in July,
states reports to the Dept. of Com-
merce.
Total length of all films censored
during September was 174,864 met-
ers, as against 169,570 meters in -Aug-
ust and 136,064 meters in July. Of
the total length of 174,864 meters.
55 per cent were feature films, and 45
per cent educationals and newsreels.
The German share of the total num-
ber of features censored during Sep-
tember was 51 per cent, as against
55 per cent during August. Oi the
286 films of all kinds censored, 56
were prohibited for showing to voutli.
Of these 29 were German, 21 Ameri-
can and the remainder productions
of other countries.
Negotiating Carey Deal
Cleveland — The Harry Carey ser-
ies being negotiated for by Lande
Film Distributing Co., is a reissue
of a series formerly issued by FBO.
There is litigation over the series
at present and the pictures are not
yet available for distribution. They
were produced by Pat Powers. It
previously had been stated by a rep-
resentative of the Lande exchange
that the firm had acquired a Carey
series, first of which was "Crashing
Thru."
Managing Holdredge House
Holdredge, Neb. — C. J. Riggs has
taken over management of the Sun.
He is also the manager of the Cres-
cent and Empress at Kearney.
Managing Midwest Service
Indianapolis — R. Carter has as-
sumed charge of the Midwest Film
Service, succeeding John Servaas,
who resigned.
Massey Opens House for Colored
Close Duncan, Olka, House ^ Selma, X. C. — C. L. Massey, own-
Duncan, Okla. — R. F. Wilbern er of the Playhouse, has opened up
has closed the Ritz temporarily. 'a new colored house.
New Theaters
( ariz/o Springs, Trx. iJiaz Callahan will
open a thcairr here shortly.
Drnvrr Fublix's Denver at 16lh and
(ilcnnrm .Sis., seating J.OOO, will open late
in Xovrmljer.
Mahonirt. III. The New Wallace ha<
opened.
Marion. Ky. — The Kentucky is scbedulcil
to oixrn shortly.
Karlow, Ky. — J. I. and B. E. Harlan are
building a theater here.
Ilillsboro, III. — The Grand has Ijeen opened.
Anderson. Ind. — Fitzpatrick & McElroy
plan to build a $45,000 theater on a kite
just purchased.
Kearney, Neb. — The World will open
alx>ut Nov. IS.
Moorhead, Minn. — Construction contract
for the $87,000 theater to l>e built for Mc
Carthy Brothers has l)een let and work will
start immediately. Contract calls for com
pletion l)efore Jan. 15.
White Bear. Minn. — State Theater Corp.
has lieen organized to build a theater to be
ready by spring.
Juvenile to Make Debut
Cosmo Xovarro, 20 year old stage
juvenile, recently "discovered" by M.
H. Karper, while working in stock
in Philadelphia, will make his screen
debut in "The College Bob," first
of a series of two reel comedies of
-American college life, to be produced
by Sam Katzman.
Rebuild Lexington, Va. House
Lexington, Va.— Shenandoah The-
ater Corp., subsidiary of Universal,
is rebuilding the New, and installing
a Robert Morton organ.
Johns at Whitewood, S. D.
Whitewood, S. D. — Harry John
has taken over the Legion theater
here.
Grombacher Plans Remodeling
Spokane — One hundred thousand
dollars is to be spent for remodeling
of the Liberty, operated by Ray
Grombacher.
Mathies Buys Finkelstein House
Bellingham, Wash. — E. T. Mathies
has purchased Al Finkelstein's in-
terests in the Avalon. The latter will
give all of his time to his new con-
nection in Seattle with De Luxe.
Clay Jenkins at Gravette, Ark.
Gravette, .-\rk. — Clay Jenkins has
taken over management of the
Ozarka.
Alger Adds to Chain
Rantoul, 111. — Harold .Mger has
purchased the Blackstone and added
it to the growing chain controlled by
himself and his brother, E. E. Alger.
R. B. Meacham Buys at Binger
Binger, Okla. — R. V. Meacham has
purchased the Raynora from H. S.
Rosser.
■Mil
n^lw^^Hn
YEARS
3ir«t
lff«Yi1
PictureA
Member rf MoUon Picture Producer »mi Distributors of AinerlcA Inc.— Ml i
iTHE
o/ FILMDOM
ANDWEEKLY
FILH DIGEST
VOL. XLII No. 31
Sunday, November 6, 1927
Price 25 Cents
». *-»
>7^
A
■afe.
m
Story hy Emilie Johnson, Directed
by Emory Johnson. ' An Emory
Johnson Production, uith Neil
Hamilton, Ralph Lewis, Dorothy
QulliK'er and NigL-l Barric.
Presented h\ Carl Laemmle.
EmoryJohnson
atlmtipto
best/
tji
Backed by a whale of an Exploitation Smash !
Ask your nearest Universal Exchange for details!
Remember Emory Johnson's first Police Picture. How it
knocked 'em cold?
bONE EACIIE
Storji l^i Lieutenant Howard Blanchard
with Raymond Keane, Barbara Kent,
Jack Pennick. Presented by Carl
Laemmle.
is another Emory Johnson box-office wow
with an absolutely sure-fire selling plan!
Day by Day
You get first hand, WIRED re-
ports of Hollywood Happen-
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DAILY'S corps of studio
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studio news.
Good Aim
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UNIQUE standing and prestige which THE FILM DAILY has
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it always has known just what it's shooting at. All the news of
the industry while it is news, fearlessly, concisely and thoroughly
presented, with bunk eliminated and service departments which
really serve, sum up the service goal toward which it always has
aimed, a policy which has given it universal recognition as
The Newspaper of Filmdom
Analysis
Not just a recitation of pre-
sentation programs, but a
showman's analysis of the pull-
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value of the acts reviewed. Get
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7>f<. NEWSPAPER
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He;
mim^^
ANDWEEKLY
FILM DIGEST
VOLXLII No. 31
Sunday, November 6, 1927
EiU^lishtd 1918
JOHN W. AUCOATE, Publisbtr
INDEX
PACE
KICK IN, An Editorial by Maurice Kann 3
FIXANCIAL. by Charles F. Hynes 4
DEVELOPMENTS IN PRESENTATIONS, by Jack Harron-er 5
KIIVIEWS OF THE NEWEST RELEASES - 6 7
FOREIGN MARKETS, by James P. Cunningham 8
THEATER EQUIPMENT AND MANAGEMENT, by Michael L. Sivfmons. 9
HOLLYWOOD HAPPENINGS. Coast News by Telegraph 10-11
■■A LITTLE FROM LOTS," by Ralph Wilk 11
THE WEEK'S HEADLINES 12
AND THAT'S THAT, by Phil M. Daly 12
REVIEWS
PACE
COLLEGE WIDOW 7
DISCORD 6
FL YING U RANCH 6
FRONTIERSMAN 6
HIGH SCHOOL HERO 6
LIGHT IN THE WINDOW 6
A DOG OF THE REGIMENT... 7
PRETTY CLOTHES 6
SALLY IN OUR ALLEY 7
SWELLED HEAD 6
TEA FOR THREE 6
TELL IT TO SWEENEY 7
WHEN DANGER CALLS 7
BLACK JACK 7
SHORT SUBJECTS 7
PATHE NEWS
— without questioix the best news reel the
industry offers, says J. B. Koppel, Managing
Director, Village Theatre, Wilmette, 111.
Wilmette, 111., September 15, 1927.
Mr. J. S. Gillick, Manager,
Pathe Exchange, Inc.,
Chicago, 111.
Dear Mr. Gillick:
A very noticeable stir in trade journal advertising on newrs
reels aroused my curiosity as to just how long vfe have used
PATHE NEWS, and upon checking our records find that
the PATHE NEWS has run continuously for fifteen years
at this theatre.
Have noticed the wonders promised by the newcomers in
the news field, but I am quite sure that it will be many, many
years before they are able to give us the same news service
we have been getting right along from you.
We are prompted to write this letter as a compliment to
the PATHE NEWS organization, without question the best
news reel the industry offers. In my mind and the minds of
our patrons the words PATHE NEWS are synonymous with
news reel wherever exhibited.
We are frequently in receipt of very complimentary com-
ment from our audiences on various events of current news
interest shown in the PATHE NEWS which clinches in our
mind the fact that PATHE NEWS gives prestige to any
program.
With best wishes for your continued success.
Very truly yours,
J. B. KOPPEL,
Managing Director, Village Theatre.
The Life of Los Angeles
Centers at the
AMBASSADOR'S
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Grove
Special Nights
Tuesday and Saturday.
College Night Every
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for business. All fixtures, fur-
nishings, and mechanical equip-
ment specified, inspected and
O. K.'d by experts.
Only such a vast organization
of men, money, and material,
serving the nation from thirty-
one points of xiantage, could
render so complete, so efficient,
and so simplified a service!
At the same time, we are glad
to have orders for any equip-
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thumb tack to an orean, from
selectine; the right lobby dis-
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tract mentioned above.
Call on us for any need.
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THE
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iTHE
:!^€> NEWSPAPER
of FILMDOM
AHDWEEKLY
FILM DIGEST
VOL. XLII No. 31
Sunday, November 6, 1927
Price 25 Cents
ANTI-TRUST ACIION IN
TEXAS ISJREDICTED
Attorney-General Awaits
Commission Findings
Before Proceeding
Austin, Tc.x. — liistiiiition of anti-
trust proceedings under state laws
against distributors alleged to be
violating provisions of the law pro-
hibiting combinations in restraint of
trade is quite likely, Asst. Atty. Gen.
Joe S. Brown of Texas stated on his
return from the Trade Practice Con-
ference. Findings of the Federal
Trade Commission will be awaited
before any state action is taken here,
he indicated.
Several complaints from Texas ex-
hibitors awaited Brown on his return.
These told of inability to obtain even
second run showings because com-
bines have purchased exclusive runs.
In one instance, it was stated, a chain
(.Continued on Page 4)
f IIM DELIVERYBY AIR
IS PLANje IN TEXAS
Dallas- — Airplane film delivery ser-
vice has been instituted here by Capt.
Ralph Stone, presaging keen competi-
tion for film delivery business in this
territory. The Texas Air King Co.,
also intends to immediately begin a
service by air, states H. Cutler, who is
associated with the R. & R. circuit.
Stunt flying is to l)e an added service
when ordered by exhibitors, it is
J)roniised.
NO SETllEMENT YET IN
STRIKE AT COLUMBUS
Armed Guards Placed in
Two Houses to Avoid
Use of Force
Columbus, O. — With all operators
and stagehands out in sympathy with
the striking musicians and no let-up
in the negative stand of the managers
of the Keith Palace and Loew-United
.■\rtists Broad, it seems as if Colum-
bus' strike will have to go to national
labor headquarters to be settled.
Armed police and fire guards have
been placed around the two theaters
to forestall any threat of force by the
strikers. The musicians have been
out for more than a month after fail-
ure to get a new wage scale.
William James Selling
Columbus Houses to Retire
Columbus, O. — William James,
once reckoned with as the sole power
I in the local theater field, is no longer
associated with the aiuusement busi-
ness as the result of a transaction
with J. Real Neth, for the past 14
years assistant to James, whereby
the Clinton. State. \'crnon. l-^astern
and Grand theaters were purchased
by Neth for $1,500,000.
Associated with N'eth is Maurice
Sharr, orchestra leader. John James.
(.Continued on Pane 4)
Goetz Signs Kid Canfield
for Gambling Expose Film
I
I Hpc
Charles S. Goetz of States Cinema
orp., has signed Kid Canfield, form-
r notorious gambler and later author
nd lecturer, for a picture. The pro-
uction, it is stated, will be an ex-
ose of gambling frauds, with prac-
tically every device used in gambling
included in the array which Can-
' field will demonstrate.
For the last 15 years, Canfield has
made lecture tours warning against
the pitfalls of gambling. In an auto-
biography, he stresses the many
forms of fraudulent methods used in
gambling.
Alexander Named Stern Aide
Julius Stern, president of the Stern
Film Corp. who is due to leave for
Hollywood in a day or so^ has ap-
pointed Max Alexander his assistant
JBand eastern representative.
Tangle of Trade Commission
Seen as Nugent Is Ousted
Battle at K. C.
Kansas City — There's a real
battle for business getting under
way here following opening of
Loew's Midland. The big
house, is meeting stiff competi-
tion from the Orpheum, which
has cut its top to Si and added
first run pictures to buck the
new addition to the first run sit-
uation. The Mainstreet, junior
Orpheum house, also is present-
ing first nm pictures. Loew's
has the Newman and Royal,
former Publix houses, to buck
the Orpheum attractions in the
merry battle which is just in
its early stages.
ENTIRE NEW ENGLAND
PARALYZED BY ELOOD
Parlysis of practically all industry
throughout New England south of
Maine and extending to the eastern
part of upper New York state has re-
sulted from floods caused by heavy
(Continued on Page 4)
Kick In
A WORTHWHILE idea in behalf of the needy and helpless
on the Coast is making progress far more slowly than it
merits. The Motion Picture Relief Fund, conceived as a
means of l)ringing cheer to unfortunates who have been identified
with production over a period of years, is passing through the
throes of financial stringency. Many imj)ortant figures on the
Coast have become life members and in other tangible ways have
indicated their sympathy. Many more, however, have failed to
recognize the merits of the cause.
The relief fund will build a home for the aged and otherwise
incapacitated members of the profession. It is several years since
the movement first took organized form and as yet not enough
funds have been collected to carry out the original purpose.
It is about time Hollywood kicked in.
Realism Via the Movietone Route
The Roxy show had one kick at least last week. What maybe
likened to the first complete Movietone news weekly made its
(Continued on Page 12)
Term Expired Sept. 26,
Says Ruling Made by
Comptroller
Washington Bureau of THE FILM DAILY
Washington- — Holding up of deci-
sion on the findings of the commis-
sion with respect to the Federal
Trade Practice Conference, as well
as in the case against West Coast
Theaters, is forecast in ruling of
Comptroller General McCarl which
states that term of John F. Nugent
(Deni. Ida) as a member of the Fed-
oral Trade Commission expired Sept.
2f).
Nugent assumed his position Jan.
15, 1921, but the comptroller general
held that his term began with his
(Continued on Page 4)
$3,000,000 Theater at
Rochester Has Opening
Rochester, N. Y. — Newspaper men,
critics and other invited guests will
attend the long-awaited opening of
the new $3,000,000 Rochester. The
house formally opens Monday with
"The Magic Flame." The Feny-
vessys, who operate the house, have
tied up with the Vantages circuit, first
u|)state house east of Buffalo to do
so. and also have a contract with
United Artists for first runs. Popu-
lar i)rices will prevail.
General Classroom Film
Use Forecast by Eastman
Rocluster. X. V. — Use of educa-
tional ijictnrcN will become general
in classrooms about the country in
the next few >ears, Ur. Thomas E.
l-'inej/an. edu'tional director of East-
man Kodak, declared at the opening
of the convention of the Screen .Ad-
vertisers' Assn. here.
Production of educational films, he
said will be handled as mi the pub-
lication of textbooks. .\Ian\ •eacliers
(Continued on Patic 4)
"Uncle Tom's Cabin" Has
N.Y. Premiere at Central
"Uncle Tom's Cabin" had its New-
York premiere Friday at the Central.
Routing of roadshows of the pro-
duction now is planned, under direc-
tion of W'ayne Pierson, head of the
newly-formed roadshop department.
Carl Laemmie, who has been pro-
longing his stay in New York for
the opening, now is completing plans
for his departure for the Coast.
l_
THE
j2^
DAILY
Sunday. November 6, 1927
Tangle of Trade Entire New England Anti-Trust Action in
Commission Seen Paralyzed by Flood Texas is Predicted
r«L XLII N» 31 SMiif Nn.S. IS27 Pnci23Cti»
NU f. MJCUrE
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Brsiness and AdTe--TisTcg Manager : Ralph
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w«y. New York, N. Y. Phone Circle 47J6-
4737-4rjS-47Jf. Cable address: Filmday.
New York. HcllTwood. Calit'omia— Harrey
B. Gausroan. Ar-.bassador Hotel: "Phone,
DT«d 7000 acd Washington 9794. London-
Ernest \V. Fredmaa. The Film Rent«, 58.
Great Marrboroceh St.. London. W. L B«r-
lia — Lichtbildb'jehce. Fritdrichrrasfe. 2-x
Financial
Oclv 11 stocks c: s.l tie r. -5 -.Sf-es on
the exdiange atKi c-rb tjrr-ir.e-cea trading
acdoD. Fox Fiha "A" >.i ^ :i a ram-over
of 6.600 shares at a tracii --ii r-i.^ in price.
Loew's was firm when S.liW shares changed
Hirt
Low
Close
Sales
Am. Seat. Vtc...
■»-'V4
42
42
500
Am. Seat. Pt'd
....
48
....
Balatea & Kati . . .
....
6*3 H
Ba!. * Kate Vtc.
....
73-4
....
Eirtmi- Kodak . .
16654
164H
164^
500
•■^Filsj laspecsion..
• •• >
3
....
•First Natn Pfd..
* ■ •
....
100
....
Fox Filra "A" . . .
75
73M
7454
6.600
■fFox Theaters "A".
im
1»H
18H
1,400
tltnem"! Project- .
....
10
....
Loew's. Inc.
SSVi
57*fi
57=4
3.1O0
ttLoew's, 6s 41ww.
105«
iOSH
105H
. . • •
ttLoews, 6s-Sls-war 99H
99H
995i
....
M-G-M Ptd. . . .
....
25
....
*M. P. Cao. Corp.
....
7H
....
*Pitie Exriange .
4H
....
tPsLhe E'<:d3. "A"
23 ii
23 H
23H
200
^-Pithe Exch. 7s3:
■ 24
23 H
23H
....
Par^miur.: F-P ...
108 1^
107H
lOS
2.300
*Pira=c-.:r.t Ptd. .
....
119^i
....
~'P-.- 3waT.5y3&51
101V5
lom
lOiH
"A" ....
34
32
....
. . . -
Units
3S
54
....
....
CoTnmoo
9^
8«
....
....
- = Bros. ..
40
38
....
....
;u...- Co. of Am..
60«
59
60
^
TTrans-Ltat Screen 3J£
3H
3H
200
T. -:-. P:ctnres . .
....
30
•- Pict. Pfd.
98H
98 «
98 5i
100
r Bros. ..
16
16
16
100
......cr Brrs. ".V
25
24 M
2i--
500
•L*st Prices C-;-ed ''Bid iisd Asked (Over
the CoBBler)
tCnrb Market ttBocd M&ricet
NOTE: Balaben k Katz is listed do the
ChicagD Board: Skcraras on tbe St. Loois
Stock Exchange and StarJey in Philaddphia.
When you think of
INSURANCE
you are thinking of
S T E B B I N S
Specialists in Motion Picture
and Theatrical insurance for
the past twenty years
Arthur W. Stebbins & Co., Inc.
1540 Broadway N. Y. C.
Bryant 304:
appointment bj- the President the pre-
ceding September.
Nugent, it is learned, has received
no pay for his ser\"ices since Sept. 26
and has not voted in cases before the
commission in which his would be
the deciding vote.
There has been a quiet fight under
way for some weeks to oust Xugent
from his job, the issue understood to
have been forced by Commissioner
Humphrey (Rep.^ a foe of the old
Xugent-Huston Thompson aligiunen:
in the commission. Nugent has con-
tended that his term does not ex-
pire until Jan. 14. seven years from
the actual date he assumed oflSce.
William James Selling
Columbus Houses to Retire
brother of William James, and man-
ager of the Grand, and Dr. Robert
Drury, all of whom were original
stockholders in the original James
Corp.
Xeth started with James in the
Broadway theater and despite an of-
fer from Loew and United .\rtists to
take over the directing managership
of their three Columbus hoijses. when
the combine purchased the James and
Broadway from James, remained
with his original employer.
Raymond Jones at Fort Worth
Fort Worth. Tex. — Ra\-mond B.
Jones now is managing director of
the Worth, Publix house. He for-
merly was a publicity director at San
Antcnio and Dallas.
Wisconsin Theaters Change Hands
Milwaukee — Changes in ownership
of theaters throughout the state is
the Grand. Xacedah. new owner of
which is Scott and Lamont. the old
owner being Delos Merredith. At
Black creek the Black Creek Audi-
torium Co. has taken over the Audi-
toriam from L. F. Matheys while
Dileo and Gentz have sold their
Community. West .\llis, to C. W.
XabeL
Adler Remodeling at Marshfield
^larshfield. Wis. — ^John Adler is
constructing a 30 foot metal canopy
at their Trio, and also is renovating
the lobby of the house. Meanwhile.
C. E. Blodgett is preparing to start
a new house here.
New Hoose at Maoston
X!auston. W:?. — A. S. Siisviske is
contemplating erectior. of a S25.0OO
theater here and according to reports
will be ready for bids on the new
building about the first of January.
J. E. Xason, Minneapolis, is architect.
Closes Hartford Theater
Hartford. Conn. — The Empire, 307
Asylum St.. has been closed by the
deputy sheriff under a writ issued
for alleged non-payment of renL
Swanson in New Haven for Fox
Xew Haver. Conn. — Syd Sanusc
has been appointed fox manager
rains which have cut off transporta-
tion on main lines and washed away
bridges on principal water courses.
Details of theater damage have not
been received, but it appears many
have been forced to close temporari-
ly.
In Xew York the eastern section oi
Rensselear County was particularly
hard hit. Petersburg, Berlin, Stephen-
town and Lebanon are threatened
with the overflow from the Little
Hoosick River. In Connecticut.
Litchfield and Tolland Counties suf-
fered most, with every other county
affected. All of Vermont is affected,
while in Rhode Island thousands of
mill workers are out of emplo>Tnent
through flood damage, with Bumi-ille
and Harrisville cut off from commun-
ication. Through service on the Bos
ton & Maine to Canada has been dis-
rupted in all New England states.
Eastman After Big Game
Rochester, X. Y. — George East-
man chairman of the board of East-
man Kodak, has advanced the date
of his second trip into the African
wilds and sails Dec 14 on the Ber-
engaria, arriving in Khartum, Eg>-p-
lian Sudan, to be outfitted Jan. 10.
Philip Percival, African big game
hunter who accompanied him in
1926, will guide the Kodak king into
the practically unchartered elephant
country.
Theater Plans Going Ahead
Ironwood. Mich. — Doubts ex-
pressed that the Ironwood Amuse-
ment Co. would cziry through p'.ar.s
for a theater were dispelled with ;he
letting of a contract for a 1.156-seat
house.
Take Sunday Referendpm
Waukon, la. — A: the suggestion of
the mayor. Manager Cota of the Cota
Theater will request a special refer-
endtnn to vote on the question of
Sunday shows. Cota will assume all
expenses.
Urge Reopening of Colorado Hoose
Boulder. Co'.o. — A petition is being
circtilated, backed by the universit>-
students. for the reopening of the
Tlialto on Universitj- Hill which was
forced to close for lack of suitable
patronage.
isigj«To:cn
had purchased the available 800 pic-
tures for the town, which was of re-
latively-small size, and the independ-
ent operator was unable to book any
product, although the chain was using
only about 50 per cent of it.
Texas has one of the most strin-
gent anti-trust laws of the nation,
and it will be invoked if found advis-
able to relieve the serious conditions
of affairs which Brown says must
be remedied.
General Classroom Film ^
Use Forecast by Eastman
(Cifaiituted from Page 3)
have a latent talent for scenario writ-
ing as they have for writing text-
books, he said, and this can be util-
ized.
\'isual education has proved a suc-
cess in various schools throughout
the countrj- in the past year, and will
be further tested in schools here this
winter, when classes using films will
be pitted in a contest against those
who have not had visual instruction.
Stanley House Opens Nov. 18
Philadelphia — Xov. IS is date set
for opening by the Stanley Co., of
the 2.000-seat theater at Wynnefield.
residential suburb.
Face Sunday Fight • i
Perry. la. — .\ stiff fight is forecast ]
when Youngclass &: Latta. ovmers of
the two theaters here, attempt to
open Sunday shows as announced.
All the religious denominations are
ready to oppose, even though public
opinion generally seems to favor the
showings.
LOUIS T
Ar.r:otmces :r. : : „
••THE 5>L-C
ALL ?::::t;
iCTED
.a
le;; i
CARLoVpRo'd New York
I MOTHERHOOD j
ROAD SHOW I
The World's n:ost human photoplay.
Breaking Box 0£ce records arery-
where.
STATES CINEMA PROD. CORP.
729 'th Are.. N. Y. C
tOKLYWOC D^
UoCT-aod, C^ijuiBi
THE
Sunday, November 6, 1927
-c^Hk
DAILV
New Developments in Presentations
By JACK HARROWER
GOOD LIVELY BILL AT
TtlEPARAMOyNT,N.Y.
Staged by Jolin Murray Anderson
this latest Paramount show boasts
more of spectacular etTects than any
particularly knock-out acts although
Roy Rogers in his "drunk" dance and
clowning scored a hit with the audi-
ence. Idrcna, a contortionist, caused
a connideral'le stir among the crowd
with hrr remarkable twists of the
body. I'auline AIpert"s piano selec-
tions were splendid but too short. The
aerial trip wlr.-rein the piano went
soaring in circles above the stage
orchestra, as part of the spectacular
novelty, offered a thrill but more
piano selections would have been
preferable. The aerial ballet, done
by the Foster girls, was a clever
idea by the troupe worked with timid-
ity, lacking that swiftness and surety
of movement typical of the trained
trapeze artist.
Stella Powers sang two songs in
a clear, full voice. An act, short but
a bright comedy bit, is that ofTered
by "Julius and Cassius", burlesque
gladiators who perform unique 'fetes
of strength — with the aid of a con-
cealed wire. Got a lot of laughs
from the crowd once they wised to
the trick. Ben Black's orchestra -was
in good form and offered three num-
bers concluding with a spectacular
finale called "Birds of Paradise."
Good snappy show.
WARING'S BAND SNAPPY
DRAWATSTRAND,N.Y.
Waring's Pennsylvanians offer as
lively a half hour entertainment as
any showman can offer for his chief
presentation unit. The boys stage
their act in collegiate style, opening
with a hazing stunt wherein a fresh-
man "gets the works". The second
half is given over to orchestral and
vocal numbers tendered with a snap
and put-it-over attitude that registers
throughout the audience. There is
something intimate about Waring's
entertainment that makes the act
particularly desirable for picture the-
ater presentation.
"Blue Heaven," in an attractive ar-
rangement, got a big hand. A ballet
fantasy in keeping with the spirit
of Hollowe'en also proved entertain-
ing.
Bonking the BEST of the
Independent Houses
ARTHUR FISHER
Select Vaudeville Agency, Inc.
1560 BROADWAY, Suite 414
Phone Bryant 6353-6354
Lopez Held Over at N. Y. Mark Strand Going in
Capitol for Second Week for "Names"; 4 Booked
\'inccnt Lopez and his Casa Lopez
Orchestra are being retained this
week at the Capitol as the nucleus of
the new stage revue called "Bubbles,"
in which he will present special ar-
rangements of a group of popular
compositions. The highlight of the
offering is a musical conception of
"Paul Revere's Ride," witli special
scenic effects. Featured in the re-
vue are Frances Shelly and the Ritz
Bros.
Abe Lyman on Wesco "Time"
Los Angeles — Abe Lyman has been
booked for West Coast Theaters, and
is now playing the Boulevard. He
has been signed for the "Good News"
Chicago production opening Christ-
mas week through .Arthur Spizzi of
Xew York.
Ederle in Washington
Gertrude Ederle will be an attrac-
tion this week at the Palace. Wash-
ington, booked through William
Morris.
St. Louis Gets Anatole Friedland
St. Louis — Anatole Friedland starts
an engagement at the State this week
with his Club Anatole Revue.
Four atrtactions being handled by
Lyons & Lyons will appear at the
Mark Strand for the week of Nov.
12. They are Margaret Namara,
star of the Chicago opera; the Yacht
Club Boys; Simmes & Babette, the
recent importation of Ray Goctz
from Paris, and Veronica, sensational
toe dancer.
Spitalny On Tour
Philip Spitalny and his orchestra,
which played three years at the Al-
lan, Cleveland, has been booked
through Arthur Spizzi for a picture
house tour. Spitalny is at present
appearing at the Hippodrome, Cleve-
land.
Paul Whiteman in Chi
William Morris has booked I'aul
Whiteman and his orchestra for the
Chicago, where they open this week.
Harmonica Band at Chines3
Los .\ngclcs — Horali Mincvilch and
his Harmonica Band start a two
month's engagement this week at the
Chinese.
Pat Rooney at Cleveland
Fat Rooney is on the current hill
at the Allan, Cleveland, booked
through the office of William Morris.
JIMMY BARTON BIG BET ART KAtIN GOES BIG
OE CAPITOL, N.Y. SHOW AT THE COLONY, N.Y.
Jimmy Barton steps right out and
takes over the audience. He's the
big bet of the whole shooting match.
When Jimmy does a soft shoe dance
his contortions draw out the laughs
and when he clogs, — it sounds like
the feast of Mt. Carmel in any Italian
section — Jimmy sure pounds a wicked
foot . . . just like a round of fire-
works. Easily capable of being the
valuable mainstay of any presentation
program. His bit at the Capitol is
too short.
Grace La Rue, given equal promin-
ence on the marquee, fell flat. Once
a top notcher but seemingly she's
lost her voice and much of her per-
sonality. Vincent Lopez and his
band, on the same bill, scored about
a three quarter break in the applause.
Lopez knows music but he lacks the
snap necessary to pitch the crowd
into a proper receptive mood. Adler,
Weil and Herman a three-man song
skit — could be made a better act with
a real tenor and a snappier piano ac-
companiment. Their numbers were
good but California would never
recognize them as native "humming j
birds".
Hugo Reisenfcld presented Ar
Kahn at the Colony last week and
what an act. Worthy of special com-
ment. Kahn's orchestra is good. Kahn
is good, his dancers are good. In
fact his whole act is very good. When
Art sits down at the piano one ex-
l)ects to listen to some good playing
i)ut hardly does one expect to hear
a man play as this artist does. He
takes the house. Encore after en-
core and they love it. Here is an
act worthy of marquee lights on any
first run house anywhere.
Vail and Stewart, the dancers like-
wise deserve special mention. Their
dancing is pleasing and different.
They have personality, ability and
looks.
Kahn has personality and artistry
.Also showmanship. You warm up to
him all through the offering. Recom-
mended.
Happiness Boys Higfhlight
on Bklyn Strand Stage
Opener was orchestral presenta-
tion, programmed "Glimp.^es of Gou-
(Continued on Page 12)
ROXY IN N. Y. PRESENTS
NICELY MIXED PROGRAM
For seasonal stuff, a Hallcjwe'en
Party was elaborately staged in hick
style of Civil War days. An old time
fiddler did some snappy work with
trick playing of his violin from every
possible angle. This was contrasted
with a duo singing Berlin's latest,
"The Song Is Ended." Old farmer
songs were sung by the ensemble,
with a Hallowe'en dance and a schot-
tische for good measure. The 16
American R^ockets featured elsewliere
on the program were brought on for
a snappv routine. With the old
fashioned costuming, the barn setting,
and lighted iiumpkins swinging from
the rafters, it made a colorful offer-
ing.
Roxy came through with his usual
artistic number in the form of a dance
by Gambarelli. Drapes parted to
sliovv an enormous water lily center
stage, this slowly opened, revealing
tlic dancer inside. Brief and effective.
Another highlight was the picture
prolog to "The Main Event." The
stage was set to show an East Side
figlit club, with the gang all there
veiling for their favorite. A dazzling
liglit above the ring set it out strik-
ingiv, with the rest of the stage in
semi-darkness. A real preliminary
bout was staged, with two well known
pugs, a referee and announcer. They
worked through one fast round to a
knockout. As the bell clanged and
the crowd yelled, the picture faded in
One of the best bits was an all-
-Vfovietone news magazine.
Mosque Gets Stage Band
Richmond. Va. — .Arthur .'^•pizzi has
placed Tommy Christian and his or-
chestra for an indefinite run starting
Dec. 6 at the Mosque, where thc\-
will officiate as the stage band.
Standard
V AUDE VI LLE
for Motion PidMre Pre«enkaiion
The FALLY MARKUS
VAUDEVILLF AGENCY
f,ackHwnnna 7ft76
1579 BROADWAY, NEW YORK CITY
I AMALGAMATED
' VAUDEVILLE AGENCY
Attractions for
Picture Theatres
Standard Vaudeville Acts
1600 Braadway, New York City
Phone Peniu 3580
•^
THE
-<^^
DAILV
Sunday, November 6, 1927
"Discord"
Pathe Length: 8586 ft.
SOCIETY DRAMA WITH
EUROPEAN BACKGROUND
AND TREATMENT THAT IS
EFFECTIVE IN MANY IN-
STANCES. NO VERY FAMIL-
IAR NAMES BUT SEVERAL
WORTHY PERFORMANCES.
Cast....Li; Dagover, who will be
seen shortly in an American produc-
tion, is the important player. A thor-
oughly attractive woman. Photo-
graphs splendidly. Uhro Somersalmi
good at times but occasionally given
to overdone gestures. Gosta Ekman
the handsome blonde man about
town. Stina Berg a verj- comfortable
and likable housekeeper.
Story and Production Draina.
The aspiration of a doting mother for
a financially successful union, as far
as her daughter is concerned, is a fa-
miliar enough idea in itself but the
situation has been rather interesting-
ly elaborated upon and with the ex-
ception that the picture is somewhat
longer than it should be, there is
much to be commended in it. Lil
Dagover's work, as the handsome
English society woman who must
make a second sacrifice to save the
family fortune, is the high light of
the production. How she marries a
rich lumber man, regrets the act and
then ends by returning to live with
him. comprises the storj' skeleton.
Direction Gustaf Molander;
verj- good in some respects.
Aitthor Dr. Paul Merzbach
Scenario Not credited
Photography Not credited ;
var>-ing.
"Tea for Three"
M-G-M Length: h2n ft.
LIGHT, YET ENTERTAINING.
NOT THE HIT THAT LEONARD
MADE OF 'ADAM AND EVIL"
BUT MATERIAL HANDICAP-
PED HIM HERE.
Cast.... Lew Cody good as the
jealous husband and Owen Moore
[his best friend who supplies the rea-
son, though innocentl>1 enough.
Aileen Pringle, a good looking wife,
I who plans an elaborate cure for her
; suspicious better half.
I Story and Production. .. .Farce
^comedy. Imagine a man drawing
[lots with his best friend for posses-
sion of his wife, the idea being that
the loser is to make his earthly exit
at the end of twenty-four hours.
This is a novel situation that bring?
on the climax of "Tea For Three" and
also provides the source of a happy
ending. Of course neither of the
men succumbs. The whole affair was
a scheme to cure a jealous husband
and it worked beautifully. Robert
Z. Leonard, who was responsible for
one of the most gejiuinely pleasing
entertainments of the season — "Adam
and Evil" — has given this his best.
Light weight storj- material pre-
cluded anj- better results but it is
usually diverting.
Direction ....Robt. Z. Leonard;
good.
Author ....Roi Cooper Megrue's
adaptation of Carl Sloboda's play.
Screen play . . . . F. Hugh Herbert
Photography ....Andre Barlatier;
very good.
"The High School Hero"
Fox Length: 5498 ft.
' SNAPPY COLLEGIATE TALE
THAT GAVE EVERY EVI-
DENCE OF TICKLING THE
I AUDIENCE. THEY LAUGHED
i LONG AND HEARTILY.
Cast. .. .What a treat in store for
the flappers when they gaze upon the
handsome hero duo of this one. Nick
Stuart and John Darrow two good
lookers and mightj' likable chaps.
Sallj' Phipps pleasing as the campus
belle and others Wm. N. Bailey,
Wade Boteler, Brandon Hurst, David
Rollins, Charles Paddock.
Story and Production. .. .Comedy
romance. A lot of genuinely amusing
college antics make this thoroughly
good entertainment for the masses.
The kid capers that transpire in the
course of the story will serve to
keep them laughing almost continu-
ously all the way through. David
Butler has turned out a laughable
piece that will go over big if the
Roxy audience can be taken as a
criterion. The way he has handled
the staging of the school play is
little short of a long scream and the
manner in which he develops the ro-
mance and the rivalry between the
high school heroes carries a bevy of
amusing situations that reach an en-
tirely logical and yet surprising cli-
max. Good box office.
Direction Da\nd Butler;
fine.
Authors Wm. Conselman-
David Butler.
Scenario Seton I. Miller
Photography Ernest Palmer;
good.
"A SweUed Head"
Columbia Length: 5854 ft.
GOOD PROGRAM OFFERING
WITH RALPH GRAVES ACT-
ING AND DIRECTING IN
THOROUGHLY CAPABLE 1
FASHION.
Cast Graves the likable big
bluff who comes down to earth — and
how. But they'll like his work at all
times. Johnny Walker his smiling
"side kick" and Eugenia Gilbert a
prettj- heroine. Mary Carr the mother
again.
Story and Production:. .. .Comedy
romance. Ralph Graves has several
first class entertainments to his
credit, both from acting and direct-
ing viewpoints. "Swelled Head" is
a good all around audience number
that makes no bid at anything pre-
tentious but offers a fair story bol-
stered with pleasing romance and
amusing twists that are just as re-
liable as they are old. Graves has
a likable personality that radiates in
all his work and gets the crowd with
him. This time he's a big bluff who
assures the world he can lick Tunney
and Dempsey together for a thousand
bucks. His bravado doesn't carry
him far. He loses the big fight but
his mother regains the use of her
limbs, his sweetheart says "yes," —
and finis.
Direction Ralph Graves;
first rate.
Author Robt. Lord
Scenario Robt. Lord
Photography Conrad Wells;
good.
Tom Tyler h>.
"The Flying U Ranch"
FBO Length: 4924 it.
ONE OF THE POPULAR
WESTERN FORMULAS THAT
STILL APPEAL STRONGLY TO
THE ARDENT ADMIRERS OF
ACTION AND THRILLS.
Cast.... Tom Tyier the good look-
ing Spanish hero who rides into ro-
mance and adventure — and how.
Frankie Darro again a great support
as Chip, Jr. Nora Lane pleasing as
his big sister. Olin Francis the
rascally rancher. Others Barney
Furey, Bert Hadley and Bill Pat-
ton.
Story and Production .... Western
The plot follows the usual routine
and the ending is more or less ob\4ous
all the way but it probably won't
make a great deal of difference with
the crowd that enjoys westerns. By
this time they should be thoroughly
familiar with the stereotyped yarns.
As long as there is good action, a
share of thrills and a love match for
good measure, they're apt to be quite
satisfied. With the addition of that
smart little chap, Frankie Darro.
"The Flying U Ranch" immediately
acquires unusual interest. This time
Frankie helps Tom Tyler rescue his
pretty sister from the villainous ranch-
man who has kidnapped her in an at-
tempt to force her into a marriage.
Direction Robt. De Lacy:
good.
Author B. W. Bower
Scenario Oliver Drake
Photography Joe Walker ;
gfHjd.
"Pretty Clothes"
Sterling — S.R Length: 5652 ft
STORY ABOUT A GIRL'S
LOVE FOR FINERY. NICELY
DIRECTED AND AN ALL
AROUND GOOD ENTERTAIN-
MENT FOR AUDIENCES IN
GENERAL.
Cast. . . . Jobyna Ralston does some
very good work. Seems as though
someone is missing a bet in her.
Johnny Walker suitable as the rich
chap in love. Others Gertrude Astor.
Lloyd Whitlock. Jack Mower,
Charles Clary, Lydia Knott.
Story and Production. . . .Romance.
Phil Rosen has taken a stor\-, in-
consequential enough in itself, and
made a thoroughly pleasing little
entertainment that will particularly
delight the flapper crowd. They'll
get a genuine kick out of Jobyna's
hectic adventures in the search of
beautiful clothes. It's a situation that
is real to them and immediatelj- wins
for the heroine a full measure of
sympathy. Of course her quest in-
volves her in a scandal and just when
«he is set to marry the rich lad his
father proves to the boy that she had
permitted another man to buy her a
dress. In due course love finds a
way, the girl is proven innocent, and
all end? happily.
Direction Phil Rosen ;
first rate.
Author Peggv Gaddis
Scenario Frances Guihan
Photography Herbert Kirk-
patrick; good.
I "A Light in the Window"
\Rayart-S. R. Length: 5960 ft.
SHOPWORN HOKUM. ALL
ABOUT THE POOR INNOCENT
KID OUT FOR A GOOD TIME
UNMINDFUL OF THE CITY'S
PITFALLS. SMALL TIME
STUFF.
, Cast. .. .Patricia Avery a truly re-
deeming feature if the picture has
one at all. She's sweet and sincere
in spite of the handicap of her role.
Henry B. Walthall makes the most
of a meagre part, that of the narrow
minded old cobbler. Cornelius Keefe
the hero.
Story and Production .... Melo-
drama. This might have been a real
wow- — in its day, but that was many
years ago. The plot is the oldest
kind of hokum rehashed, revamped
with moderate enough fixings in the
way of snappy roadhouse settings and
the like, but the story isn't camou-
flaged in the least. The sweet and
unsuspecting little thing craves ro-
mance, pretty clothes, good times,
wholly unaware that it is the woman
who pays, etc. Papa is a cobbler
and aims to bring Dorothy up in
righteous fashion. She meets the
boy. Then it's a long, unhappy de-
tour to the happj' ending. Possibly
all right for the small towns but
they're past this stage in metropoli-
tan areas.
Direction Scott Pembroke;
old fashioned.
Author Arthur Hoerl
Scenario Same
Photography Ernest Depew ;
good.
Tim McCoy in
"The Frontiersman"
M-G-M Length: 4986 ft.
COLORFUL AND ROMANTIC
STORY OF THE OLD WEST IN
INTERESTING HISTORIC SET-
TING. GOOD THRILLS AND
ACTION.
Cast.... Tim McCoj- the dashing
military scout who rides and makes
love with equal grace. Claire Wind-
sor a pleasing heroine in her blonde
curls and old fashioned costume.
Others Tom O'Brien. Russell Simp-
son, Lillian Leighton, Louise Lor-
raine, Frank Hagney.
Story and Production. .. .Historic
drama. A historic setting is not amiss
in a western. It adds greatly to the
interest and lends realism and con-
■^-iction to the action. Once again
^fcC'oy has a vehicle that is both
colorful and romantic and furnishes
a completely satisfying entertainment.
Men folks, particularly, will enjpj- the
adventures of the frontier soldier and
the action of the famous Tennessee
militia in quelling Indian insurrections
in the West. Reginald Barker has
handled it splendidly in every detail.
The manner in which gallant soldier
hero overcomes his prejudice against
women and the inevitable romantic
conclusion makes a thoroughly inter-
esting story.
Direction Reginald Barker;
good.
Authors Ross Wills-Madeline
Riithv»;-n.
Scenario L. G. Rigby
Photography. .. .Clyde De Vinna;
very eood.
THE
Sunday, November 6, 1927
^
■<^^
^lUL
"Tell It to Sweeney"
I'linitiioioit Linyth: G006 ft.
REGULATION SLAPSTICK
COMEDY WITH GEORGE BAN-
CROFT AND CHESTER CONK-
LIN TEAMED FOR OCCASION
AL LAUGHS.
Cast. .. .Chester (.oiiklin slicks to
his regular hne of comedy in a story
that gives him httlc cliaiice. Ban-
croft the otlier half of comedy team,
but he is mainly a foil for Conklin
to build the chuckles. Others Jack
Ludcn, Doris Hill, Franklin Bond,
William H. Tookcr.
Story and Production. . .This at-
tempt to build Conklin and Bancroft
into a comedy team has not proved
very successful. Bancroft with his
ability as a serious player seems lost
in a slapstick setting. The two i)lay-
ers are engineers, Conklin being the
old timer running an old model on a
side line while Bancroft operates the
crack flyer on the main line. The
story is a peculiar mixture of many
elements, and even for this type of
comedy built to get laughs, the plot
is very loose and improbable. For
instance the crack flyer runs for miles
without engineer or fireman, and the
two comedians finally overtake it in
the hinky-dink engine. Conklin get^
over a fair percentage of laughs.
Direction Gregory La Cava;
satisfactory.
Author Percy Heath-
Monte Hrice.
Scenario Percy Heath-
Kerry I'larkc.
Photography. . . H. Kinley Martin;
gOOfl.
ll'//i. Fuiibniil\!i ill
"When Danger Calls"
Liimus-S. R. Length: 5000 ]t.
HEROICS GALORE BUT
PLOT IS THE WEAKEST KIND
OF MELODRAMATIC HOKUM.
FAIRBANKS DOES HIS STUFF
CAPABLY.
Cast. .. .William Fairbanks the hre-
niaii hert) who just can"t see Eileen
Sedgwick fleeced by the rascally Don
aid MacDonald. Hank Mann sup-
plies a few good laughs. Others Sally
Long and Kthan Laidlaw.
Story and Production Melo-
tlraina. Mr. Marsden means no good
by the gal and it doesn't take the
bright eyed young fire inspector a
minute to realize that the blonde is
due for a first class gyping. It so
happens that the smart alec's accom-
plice in crime has a pretty wife and
eventually she is the cause of the
thieves falling out and when they do
it ijaves the way for hero's grand-
stand play. A fire is dragged in for a
finishing smash and gives hero a
chance to rescue the girl. It's pretty
shoddy hokum and not very painstak
ingly handled. A more careful treat-
ment might have made something
better of it. Hank Mann's comedy
antics afford a few welcome laughs.
Direction Chas. Hutchison;
poor.
Author Ren .Mlah
Scenario Same
Photography Wm. Reissa;
poor.
Back Jones in
"Black Jack"
Fox LoKjtk: -mi ft.
TYPICAL BUCK JONES
WESTERN WHICH MEANS AC-
TION, ROMANCE AND
THRILLS. NEW TWISTS TO
AN OLD PLOT MAKE THIS IN-
TERESTING.
Cast.... Jones the easy going, dcvil-
nia\ -care hero who just can't keep
out of trouble. Barbara Bennett
pleasing as the girl. Theodore Lorch
the villain. Others George Bcrrcll,
Harry Cording, Sam Allen, Mark
Hamilton, Frank Lanning, Murdoch
MacQuarrie.
Story and Production. .. .Western.
"Black Jack " presents Buck Jones in
a typical vehicle, the kind of story
that he uses for one picture after an-
other, but the plot serves him well
and with a fair amount of variation
plus the usual array of action and
thrills, and of course, the romance
added on, it offers a wholly satisfying
entertainment of its kind. This time
the efforts of Buck to retrieve three
pieces of a coin which hold the clue
to a missing mine supplies a new and
interesting twist to the situation and
is the source of much good action.
Naturally Buck runs into a succes-
sion of handicaps before the job is
done and the girl safely tucked in his
arms.
Direction Orville Dull ;
good.
Author Johnston McCuIley
Scenario Harold Shumate
Photography Reginald Lyons;
good.
"Sally in Our Alley"
Columbia Length: 5892 ft.
GHETTO ROMANCE OF CIN-
DERELLA TYPE WILL PLEASE
GENERALLY. LOVE INTER-
EST AND COMEDY BITS WELL
BALANCED.
Cast. .. .Shirley Mason the bright
spot. Richard Arlen the good looking
plumber hero. Alec B. Francis, Paul
Panzer and Wm. H. Strauss good as
Sally's trio of foster fathers. Others
Kathlyn Williams, Florence Turner,
Harry Crocker.
Story and Production Comedy
romance. This time Cinderella goes
back to the alley. The intolerant
society folks failed to jibe with Sally's
sunshiny disposition. She loved it
back in the alley with her foster
fathers and her plumber sweetheart.
A rich aunt decided to take Sally in-
to her home, provided her with lux-
uries and arranged a suitable match
with a high hatter. But when the
society snobs ostracised her old dads
and ridiculed their manners, it was
too much for Sally so back to the
alley in time to prevent her sweet-
ie from going to China. This is ideal
for the family trade. It's the kind
of yarn they never tire of. The com-
edv and the romance is what they
like.
Direction Walter Lang;
satisfactory.
Author Edw. Clark
Scenario Dorothy Howell
Photography J. O. Taylor;
good.
Dolores Costello in
"The College Widow"
Wurner Bros. Length: 6616 ft.
CAMPUS ROMANCE MAKES
DELIGHTFUL ENTERTAIN-
MENT. PICTURE SCORES
WITH AMUSING SITUATIONS
AND PLEASING LOVE STORY.
Cast. . . .Dolores Costello the pretty
campus flirt who loves the whole team
but marries the good looking quarter-
back, played by William Collier, Jr.,
in his usual bright and breezy style.
Others Anders Randolf, Douglas
Gerrard, Chas. Hill Mailes, Big Boy
Williams.
Story and Production. .. .Comedy-
romance. The one time stage favor-
ite serves the purposes of the screen
admirably under the capable direction
of Archie Mayo and an especially
well suited cast. Here's a merry little
college yarn that will thoroughly de-
light the audience with its pleasing
romance, its amusing bits and a one-
minute-to-play game in the climax
that furnishes a fine suspense and
sends them out tingling with the ex-
citement of the game and the fact
that the college widow finally "gets
her man". The story is attractively
presented and it moves along with in-
creasing interest. On the whole a
nicely handled picture and a good
entertainment.
Direction Archie Mayo;
good.
Author George Ade
Scenario Paul Schofield-
Peter Milne.
Photography Berney McGill:
good.
Rin-T in-Tin in
"A Dog of the Regiment"
Warners Length: 5003 fi.
WEAK STORY WITH UN-
CONVINCING WAR ATMOS-
PHERE IN WHICH RINTY
DOES HIS USUAL STUNTS.
INDIFFERENT DIRECTION
FAILS TO INJfECT PUNCH.
Cast. . . .Rin-Tin-Tin is made to do
a variety of mechanical stunts in an
unconvincing story. Dorothy Gulliver
is charming, and Tom Gallery an ac-
ceptable hero, but playing support to
the dog they get little chance. John
Peters a good Prussian officer type.
Story and Production Melo-
drama of the world war. Rin-Tin-Tin
has api)eared in many pictures with
good punch and strong suspense, but
here story and direction are so weak
that you lose all interest in the clever
canine's actions. His stunts are done
mechanically. This, together with
the unconvincing story, chalks the
offering up as an indifferent pro-
gram picture. Admirers of Rin-Tin-
Tin will find nothing new in the
way of stunts. The story concerns
the love of an American flying ace
brought down in the German lines
for an enemy nurse who owns the
police dog. There is the German
officer rival who frames the prisoner
for the firing squad. Then the es-
cape.
Direction Ross Lederman;
poor.
Author Albert S. Howson
Scenario Charles R. Condon
Photography Ed Du Par;
fair.
Short Subjects
"Romance of the Iron Horse"
Movietone — Fox
Novcllg .\eivisrccl
Type of production. .Special newsreel
This all-Movietone release was
compiled with the aid of the Balti-
more & Ohio Railroad who recently
staged an exhibition in celebration of
100 years of the development of the
steam locomotive. The first shot
shows the original horse car on rails
ill a race with the first steam chug-
ger. Then the magic growth of the
iron horse is depicted. One shot fol-
lows another in quick succession,
showing the gradual evolution of the
locomotive into the crack flyer of the
present day. The Movietone sound
acct)mpaniment puts a great kick into
the offering. The rolling wheels,
chugging engines, grinding brakes
and roaring rush of the fast flyer
make you thrill as few sensational
screen dramas do. A fine novelty,
with news value.
"The Little Rube"
Devore Comedies — Educational
Good Slapstick
Type of production. . . .2 reel comedy
Dorothy Devore is a good rough-
and-tumi)le comedian and scores a
substantial amount of snickers in a
typical slapstick offering. The first
reel is in a farm setting and a series
of lively gags keep the fun popping.
Dorothy is the farmer's daughter and
she succeeds in keeping everybody
in hot water till her pa decides to
take her to a party in the city. Here
among the society folk Dorothy again
proves an upsetting influence. Noth-
ing particularly original, but the of-
fering snaps along at a lively clip.
"Scared SUly"— Tuxedo
Educational
Old Stuff
Type of production. . . .2 reel comedy
Johnny Arthur finds himself in a
house that has been quarantined, and
which is also inhabited by a Hindoo
fakir running spiritualist seances.
Johnny and his valet are constantly
opening and shutting doors, and try-
ing to get away from a spook who
is helping the Hindu, Later Johnny's
aunt arrives, and enters into the busi-
ness. It's all old stuff, and gives
this good comedian little chance to
do anything but the regular line of
slapstick. Charles Lament directed
witli no particular credit to himself.
"No Fuelin"— Felix
Educational
Amusing Animated
Type of production..! reel animated
Felix the Cat finds winter upon his
household, and no fuel for the fire.
His wife sends him out to get a
supply. A series of amusing and
original gags are presented, for all
the forest animals are frozen stiff like
trees and shrubs, so that when Felix
starts to collect them for firewood,
they come to life with laughable re-
sults. The final sequence is partic-
ularly good. Felix at last gets a
bag full of wood, but a woodpecker
lights on his back, and when he
reaches home all the wood is inside
the woodpecker.
mim
I 8
■t"^
Sunday, November 6, 1927
RAPID STRIDES ARE BEING
MADE IN THE FOREIGN
FIELD. KEEP POSTED
THROUGH "FOREIGN
MARKETS"
Foreign Markets
NEWS FLASHES FROM FILM
CENTERS ALL OVER THE
GLOBE: MELBOURNE,
LONDON, BERLIN.
PARIS
BRIIISH AFTER R[VNES
TO WORK IN LONDON
By ERNEST W. FREDMAN
Editor "The Daily Film Renter"
London — Maurice Revnes, former-
ly associated with Fox, and now
in this country for a visit, has been
invited by British financial interests
to survey the situation in England
with a view to organize a company
for production of British films in
London with American players and
technicians, latter using English
players, thereby gradually developing
home talent.
Although names of individuals in-
terested in the project have not been
revealed, i t is understood that if
present plans materialize, the com-
pany will be developed along inter-
national lines.
"Czech" Exhibitors Win in
Fight to Change Law
Prague — Theater Owners' Ass'n of
Prague met recently to discuss tax
reduction and a change in the present
licensing system which necessitates
renewing licenses every year. The
Ministry of Coinmerce promised to
comply with exhibitors' wishes on
the license subject.
The Home Office has conferred on
the possibilities of a "ko'ntingent"
being introduced into Czechoslovakia.
Apologizes for Cutting Admissions
Berlin — Ludwig Klitsch, general
manager of Ufa and manager of the
Hugenberg publishing firm, has
apologized to Berlin exhibitors for
allowing reduced admissions to Ufa
theaters to his newspaper subscrib-
ers. He explained that it was only
an experiment intended to make the
public more interested in pictures
and will discontinue it.
Films at British Schools
London — Teachers in Nottingham
schools are to be assisted by projec-
tors. If the experiment is success-
ful, the plan will be extended to other
schools. The projector, a special
make, costs $25 and the schools
themselves raise the money for them.
Fascist Gov't Hard on "Metropolis"
Rome — "Metropolis" has been ord-
iTed cut by the Fascist authorities.
-Ml parts showing the rise of the
workers were eliminated.
Peggaro Resigns Post
Paris — M. Peggaro has left Para-
mount as manager of the Holland
and Belgian branches.
Ufa's Budget
Berlin — Ufa will spend 20,-
000,000 marks on production
this year, according to Consul
Marx, one of Ufa's directors,
who made the statement to in-
dustrial leaders visiting the
company's studios at Neuba-
belsberg. Only 9,000,000 marks
will be realized from home
markets. The balance must
come from foreign fields, Marx
said.
Steps Taken in India
to Check American Films
Bombay — The first step taken by
powers hostile to American pictures,
to restrict their exploitation in India
was taken when the Home Member
of the Government of India proposed
in the Legislative Assembly
to the Governor General in Coun-
cil that he appoint a committee to
examine and report on the system
of censorship and to consider wheth-
er it is desirable that any steps be
taken to encourage the exhibition of
films produced within the British
Empire generally and the production
and exhibition of Indian films in par-
ticular.
The Home Member showed great
concern for the morals of Indians
and expressed fear that certain films,
American films in particular,
were exceedingly bad for the Indian
public. He said the matter had
been brought very strongly to the
notice of the Government, but failed
to state that the chief objectors were
the various so-called European as-
sociations, of which 99 percent are
British, and British firms interested
in forwarding and promoting Brit-
ish-made films.
To Keep Investigation Quiet
Berlin — Results of the German
Government's investigation into mis-
appropriation of municipal funds for
advancement of Phoebus Films^ has
been submitted to the authorities,
the investigating committee having
concluded the taking of testimony.
Results will not be made public.
New Trade Paper in Belgium
-Antwerp — "L'Ecroy," a trade jour-
nal, edited by Lejeune, has appeared
on the market.
Censorship for the Congo
Brussels — Government censorship
of films is to be established in the
Belgian Congo, according to reports
received hv the Gov't.
French Producers Busy
Paris — A film is now being inade
of the first victory of the Marne.
Nearly 2,000 taxis of the period have
been commissioned.
"Cousin Betty," starring Alice
Tissot, is being made at Gaumont.
J. Haick is seeking a title to a film
he will make in the near future.
Many ministers and officials were
present at the premiere of "Princess
Masha," starring Claudia Victrix,
the wife of M. Sapene, proprietor of
Le Matin an^ Pathe Consortium.
J. de Venloo will shortly hold the
Paris premiere of "Don Quixote,"
the Danish film, starring Long and
Short.
Foreign Censors Ban Three
Oslo — The censors in Norway
have banned the German film, "Die
Weber" ("The Weavers"), from the
novel by Gerhard Hauptmann. The
Norwegian press is protesting against
arbitrary action of the censors and
is asking for a reduction of their
power.
Exhibition of "Mademoiselle from
Armentieres," produced by Gau-
mont, Great Britain, has been pro-
liibited in Denmark at the instance
of the German Legation.
"Hotel Imperial" was banned by
the censors of Berlin as German
propaganda.
Approves Gaumont Film
London — Filming of Seamark's
story, "Sailors Don't Care," by Gau-
mont British Films, has been sanc-
tioned by the Admiralty, which has
promised to extend its cooperation.
Players already selected include Es-
telle Brody, John Stuart, Humbert-
son Wright and Alf Goddar.
Mary Carr in German Film
Berlin — When Mary Carr arrives
here from Hollywood, she will ap-
pear in "Dame Care" for the German
unit of First National, the Defu Co.
Paramount Moves in Sydney
Sydney — The main Australian of-
fice of Paramount has been moved to
the new buliding in Reservoir St.
GERMANY CHECKING
SALE Of 'KONTINGENTS'
Berlin — An important decree by
the German Gov't abolishes the prac-
tice of transferring "kontingent"
rights, in which quite a traffic has
been carried on of late. Ufa's plans
of selling its kontingent rights to
Paramount and Metro-Goldwyn for
33}/2 per cent of the production cost
may now be upset.
Three New Parisian Houses
Paris — The owner of the Dutetia
theater will soon open two new 1500-
seat cinemas, the Bobino, at 20,
Rue de la Gaite, and the Casino
Kagram, on the Avenue Wagram
between the Lutetia and the Royal.
The Company Cinemas-Lutetia is
destroying the building located at
the corner ofthe Boulevard Poisso-
niere and Rue Saint-Fiacre and will
build a house to be called Eden,
which will open in Sept., 1928.
3,000 German Players Idle
Berlin — Nearly 3,000 German ac-
tors are out of work. They are now
feeling the pressure of Russian, Eng-
lish and French competition.
Gaumont Opens Berlin Branch
Berlin — Gaumont Company, of
Paris, has opened an office at 224,
Friederichstrasse, under management
of Dr. V. Badal.
Australian Unit Has New Featvire
Sydney — "The Circus of Life," a
feature, has been completed' by Con-
tinental and will be released by Art
Films, Ltd.
Groves Returns to Far East
Sydney — Following the Paramount
sales convention at Sydney, John A.
Groves has returned to the Far East,
where he represents Paramount.
RicHMOUNT Pictures Inc.
723 Seventh Avenue New York City, N. Y.
D. J. MOUNTAN, President
Exclusive foreign representatives for Ray-
art Pictures Corporation and other leading
independent producers and distributors.
Cabls Address: RICHPICSOC. PARIS Cable Address: DEEJAY, LONDON
Cable Address: RICH PIC. N. Y.
Exporting only the Best in Motion Pictures
THC
Sunday, November 6, 1927
-Mm
DAILV
\
Theater Equipment and Management
By UICHABL L. SIMMONS
m\mm sysiems
SOU(i[IIfOKlHI:AltHS
Heating aiu! \ eiuilating Magazine,
a New \ ork publication, is seeking
the best design tor a ventilating sy.^
tern for small picture theaters, a;
evidenced by a competition recenth
launched.
"The first prize of §100 will bi
awarded to the contestant who sub-
mits the best ventilating scheme re-
gardless of cost — either lirst or oper-
ating— and the second prize of $50
will go to the reader who designs the
most practical scheme involving the
best and most satisfactory layout
for the least expenditure to install and
operate," the publication states, "as
well as for convenience in manipula-
tion and requiring the minimuiii
amount of attention. Perhaps this
is a harder proposition than the one
lor wnicli the tirst prize will be given.
It has the advantage however of giv-
ing the hard-boiled practical man a
chance over the 'high-brow.'
"In view of the experience gained
in the first competition, it might be
well to point out at this time , thai
some of the competitors made them-
selves a great deal of unnecessary
work by nroducing finished tracings,
many of which were almost workable
drawings. This is ciuite superfluous
as the contest is not a drafting com
petition and, in any case, the draw-
ings have to be redrawn for reproduc-
tion. What is wanted is the idea,
sufficiently sketched out to make the
operation clear to anyone familiar
with this class of work."
Westinghouse Switchboards Sold
San Francisco — Westinghouse
Electric Co. has sold to the H. S.
Tittle Co. here two switchboards for
West Coast Theaters, as part of the
regular equipment to be installed b>
Westinghouse in the new house be-
ing erected at Oakland. One board
is a 116 circuit, five-scene multi-present
type for stage control; the other is
a 58 circuit, dead front single-scent
board for auditorium lighting. Weeks
and Day are the architects, and C.
W. Burchett is building engineer.
RATS
We Specialize in Exterminating
Rats from Theatres
Guaranteed method, successful-
ly used for over fourteen years.
We service the largest chain
of theatres in New York City.
Small cost Rapid and sure.
Your theatre should be free
from these destructive pests.
Oiu- representatives are cilways
in your locality and at your
service.
GUARANTEE EXTERMINATING CO.
America's Foremost ExtermiiuUors
500 Fifth Ave., N. Y. C. Longacre 8390
I lie Intermittent Film Guide
(This is the sij-lh instalment of the series of articles treating with
he pretention of nintilation to prints as based on the experience and
,.ractices of Eastman Kodak. This department is indebted to that com-
pany for all illustratioyis.)
The intermittent film guide is for the purpose of holding the film
snugly against the intermittent sprocket but otherwise has nothing to do
with the steadiness of the picture. Filing the openings in the film guide
holders is sometimes necessary to insure the proper amount of side clear-
ance for the sprocket teeth. Moving the film guide from side to side while
the projector is running will determine whether or not the teeth have
sufficient clearance. Figure 9 shows the results of the wearing of the teeth
against the wall of the guide, thereby developing
sharp edges which cut into the film.
There is a right and a wrong way to install this
film guide in the holder. Figure 10 shows proper
installation — pointed end down. If in the reverse
position as in Figure 11 the pointed end will pre-
sent a shoulder to the film against which all splices
must strike. This strain is so great as to cause
torn perforations or even a break in the film es-
pecially if the splices are stiff, thick or buckled.
Many Projectionists have found it advisable to
substitute a slightly lighter film guide holder spring
for the stiff one now furnished by the manu-
facturers. By this small change, less strain is put
on the film at this point, with absolutely no change
in screen results, wide and stiff splices, especially,
going through with greatly decreased resistance
thereby lessening the chance of film breakage due
to the yielding of the film guide.
One of the main reasons for picture unsteadiness
is an excessive amount of play between the mov-
ing parts of the intermittent movement, due to
wear. Readjustment is made by means of an eccentric bearing but care
must be taken to see that it is not set too tightly, otherwise the parts
w'ill bind.
Projector models using an eccen-
tric bearing at each end of the in-
termittent shaft should be checked
carefully after an adjustment has
been made, to see that both bearings
are lined up correctly, otherwise the
intermittent sprocket will run out of
true, resulting in the breaking out
of the perforation on one side of the
film.
Some Projectors provide for a side
adjustment of the interniittent shaft
by means of a collar and set-screw.
Proper alignment is necessary to in-
sure against the intermittent sprock-
et striking the film perforations off-
center.
Excessive wear of the pin-cross
type of intermittent movement re-
sults in flat sides on the pins, there-
by causing a slightly quickened
pull-down which gives an added
strain on the film perforations. On
newer models these pins are equip-
ped with rollers insuring smoother
operation.
Kig. 10. This is the cor-
rect position for the
film Kuicle. Arrow 1
shows the guide holder
and 2 is the film guide.
Managing Arlington House
Arlington, N. J.— Richard W.
Kirschbaum has been appointed man-
ager of Bratter & Pollak's Lincoln
at Kearny and Elizabeth Aves.
Cuprak Now at Broadbrook
Broadbrook, Conn. — C. Cuprak has
purchased the Palace.
Brenkert Develops New
Improved Stereopticon
The Brenkert Light Projection Co.
has developed a new improved stere-
opticon for the more effective produc-
tion of special light and color effects
which are now used to embellish pic-
ture presentations. The device is a
twin stereopticon receiving light from
a single source, each unit standing
side by side on the same horizontal
plane. This arrangement with a cen-
tralization of controls is said to make
for greater simplicity and convenience
in operation. National Theater Sup-
ply is handling distribution.
If You Are in tiie
Market for Any Kind of
MOTION PICTURE
APPARATUS
CONSULT US AND SAWB
MONET
SEND FOB OUR PRICK LIST
U/ILCQCI^HByS
▼^110 West 32*'St,Ncwyork.My.*^
Pfaooa Patma. 0330 11
Motion Pictiu-e D«partment I
U. S. aad C«n«di At«nt« for DabrU 1 1
Salvagin^l
A theater generally has many
little rooms and crannies and
these places oiten constitute a
sort of morgue for odds and
ends of equipment, pieces of
props, signs, posters, wire, pa-
per, rope, nails, etc., which ever
so often might be gone over
with profit to the house. Often,
a device or a "gim-crack" is
purchased, though the very
same thing reposes ignored on
the scrap heap. It is an ex-
cellent practice for the house
manager to make a regular sal-
vaging tour around his house
by appointed schedule, the re-
sult not only bringing rewards
in savings, but a "low down"
on what thoughtless employes
do with things that cost money
and are still available for use.
Sperry Searchlight Used
For Capitol's Ad Flash
The huge lantern of 4,000,000,000
candle power, used by the Capitol
during the past week for projecting
letters 150 ft. high on the walls of
surrounding buildings has for its
basis a Sperry searchlight mechanism,
a device controlled by the Star Pro-
jector Co. This machine is declared
to be the most powerful in existence
employed as the illumination unit for
a metal slide.
LEE LASH STUDIOS
H. J. Kuckuck. Gen'l Mgr.
1828 Amsterdam Ave., N. Y. C.
Brad. 4907
Full Vaudeville Equipment and Pic-
ture Setting in Publix DeLuxe House,
The Florida Theatre. St. Petersburg,
Fla.
|l
LOEW BUILDING 1540 BROADWAY
TIMES SQUARE. NEW YORK
LOEW BUILDING PENN AVENUE
PmSBURGH
10
Sunday, November 6, 1927
HOLLYWOOD FLASHES BY WIRE
De Mille, Metropolitan Studios Hum
CUMMINGS TO MAKE FOX FILM IN NEW YORK— ROACH DECLARES EXTRA DIVIDEND-
NEW GOTHAM PLAN HELD SATISFACTORY— FLAHERTY LEAVING-OTHER COAST NEWS
Production of Pictures for
Pathe, Speeded Since Merger
Pathe-De Mille studios, which
have been hitting it off at a fast clip
since completion of the merger of
Pathe and P.D.C. are continuing at
full blast, and the rapidity with
which the combined forces are adjust-
ing themselves to the new conditions,
is commanding admiration.
While negotiations for absorption
of P.D.C. by Pathe were in progress,
the studios were marking time.
Thus, the Metropolitan and De Mille
plants "idled along" waiting to see
what turn the negotiations would
take. Immediately, the deal was
closed, however, a quickening of ac-
tivity gave indication that big
things might be expected from the
studios during the year. The sign-
ing in rapid succession of James
Cruze, Hector Turnbull and Ralph
Block, emphasized this point.
Now De Mille's studio, under
management of William Sistrom, is
working at top speed, stimulated by
its record of eight simultaneous runs
in New York's Times Square houses.
At Metropolitan, a formidable array
of independerits are producing for
Pathe, with Phil Ryan in charge of
the plant. Activity at both studios
indicates that all pictures will be
turned out on schedule.
Williams in F. N. FUm
Gunn (Big Boy) Williams now is
appearing with Jack Mulhall and
Dorothy Mackaill in "Ladies' Night,"
First National.
"Last Command," Jannings Title
"The Last Command" is final title
chosen for Emil Jannings' new Para-
mount picture.
Quillan in "Godless Girl"
Eddie Quillan is first player to be
cast for Cecil B. De Mille's "The
Godless Girl" which goes into pro-
duction Nov. 15. He is the second
featured lead.
Holt in Haines' Next
Jack Holt, who has been appearing
in films for Columbia, has been
signed by M-G-M for the new Wil-
liam Haines picture, which will have
the international polo matches as
background. Jack Conway is to dir-
ect the picture from an original by
Byron Morgan.
Pola Negri Film Titled
"The Secret Hour" has been chos-
en as title of Pola Negri's new pic-
ture.
"The Barker" Fitzmaurice's Next
"The Barker," starring Milton Sills
is to be George Fitzmaurice's next
picture for First National. The di-
rector now is honeymooning with his
bride, Diana Kane.
"Underworld" Sequel Planned
Paramount plans "The Night
Stick" as sequel to "Underworld."
George Bancroft, Clive Brook and
Evelyn Brent, principals in the latter,
will be cast in the new picture.
Added to Peerless Cast
Florence Sweet and Gladden James
have been added to the cast of "The
Girl He Didn't Buy," the fifth Peer-
less production nearing coinpletion,
under direction of Dallas M. Fitz-
gerald.
Shumate Prepari!ng Continuity
Harold Shumate is preparing con-
tinuity of "The Fruit of Divorce,"
which he will supervise for Gotham.
R. William Neill will direct this Leon
De Costa story which co-stars Mae
Busch and Percy Marmont. Tom
O'Brien has been cast for the picture.
Seena Owen in "Blue Danube"
Seena Owen has been cast for
"The Blue Danube," De Mille pic-
ture starring Leatrice Joy which Paul
Sloane will direct. Nils Asther and
Rudolph Schildkraut are in the cast.
Ralph Block will supervise.
Added to "Rose Marie" Cast
Gertrude Astor and Eddie Grib-
bon have been added to the cast
of "Rose Marie" which Lucien Hub-
bard is producing for M-G-M. Joan
Crawford and James Murray head
the cast.
Wilson in Thomson Film
Tom Wilson is to appear in the
new Fred Thomson picture for Para-
mount, "A Pioneer Scout."
Roach Dividend
Extra dividend of one-half
of one per cent in addition to
the regular dividend of two per
cent for the third quarter of
the current year has been voted
by directors of the Hal Roach
studio. Roach declares that
earnings and operations are
very favorable.
CARROL SAX DIVIDES
DUTIES WITH SHUMATE
Carroll Sax now is working as pro-
duction manager of the Gotham units,
devoting his time chiefly to the busi-
ness end of the company's activities
with Harold Shumate handling most
of the artistic details. The arrange-
ment, it is declared, is proving a most
satisfactory one. Sax, who is a broth-
er of Sam Sax, Gotham president;
succeeded to the post following resig-
nation of Sam Bischoff.
Technical management of set con-
struction, contracts, transportation,
etc., are handled by Sax, while Shu-
mate concentrates on story material,
casting and editing.
"Thoroughbreds" Casting Completed
Casting of Universal's "Thorough-
breds" has been completed. Marian
Nixon, Richard Wallace, David Tor-
rence, Claire McDowell, Johnny
Fox, George Seigmann and Otis
Harlan are in the cast. Robert Hill
will direct.
rOX TO RESUME WORK
IN EASTERN SIUDIOS
Irving Cummings who has signed
a new contract with Fox is en route
to New York to direct one picture
at the Eastern studio. Whether the
company will continue to keep the
plant is unknown. It is believed no
definite plan has been worked but
that the Eastern studio will be used
whenever the story calls for it.
Several pictures have been produc-
ed in New York of late, including
"East Side, West Side," "The Joy
Girl" and several Allan Dwan pro-
ductions.
Finishing New Dooley Comedy
"Dizzy Sights," Billy Dooley com-
edy, is nearing completion at the
Christie studios.
Burns Completing New Comedy
Neal Burns is completing "Mad
.-scrambles" at the Christie studios.
ALBOASBERG
OFFICII HUMOHTITIAN
t\Y5 A
i^EN or
^ <-^»
1
That
wasn't
no
lady.
that's
my
wife.
ROY DEL RUTH
DIRECTOR
RECENT RELEASES
"THE FIRST AUTO" "HAM AND EGGS"
VITAPHONE ALL STAR SPECIALS
"IF I WERE SINGLE" — Featuring May McAvoy, Conrad Nagel,
Andre Beranger — Myrna Loy.
NOW IN PRODUCTION
"POWDER MY BACK"-with Irene Rich, Andre Beranger,
Carroll Nye.
WARNER BROTHERS PICTURES, INC.
You'll Always Find It First in The Film Daily
Sunday, November 6, 1927
THE
-<^^
PAILV
11
n
Division Leaders to Get
Prizes in Wesco Drive
Prizes arc to be awariled the tir>t
tlircc leaders in each division in tlic
"Way Better Than Last Year Drive"
being put over in Wesco theaters in
observance of the circuit's Greater
Movie Season. Jack Mansfield is
chairman of the committee handling
the event, which inchides J. H. tlold-
ber^;;, W. H. Loilier, Jeff Lazarus and
Lou Edelman. Theaters have been
divided into five divisions: Los An-
geles, San Francisco, Seattle, Port-
land and Iowa. Kach theater is giv-
en a rating, the three months' com-
petition being based on the percent-
age of gross increase over the three
months' period immediatey preceding
the drive.
Gaston Glass in Cruze Film
Gaston Glass has been signed for
"The Red Mark," which James Cruze
is making for De Mille. Nena Quar-
taro, screen unknown, is to have the
principal feminine role in a cast in-
cluding Gustav von SeyfFertitz. Rose
Dione, Luke Cosgrave. Eugene Pel-
''■tte. Jack Roper and Charles Dar-
vis.
Edna Murphy Gets Role
Edna Murphv has replaced Helene
Costello in a Monte Blue picture, be-
cause of illness of Miss Costello with
influenza.
Roach Elected Uplift Director
Hal Roach has been elected a
member of the board of directors of
the ITplifters Chib.
Sally Blaine Opposite Mix
Sally Blaine is appearing opposite
Tom Mix in "A Horseman of the
Plains" which Ben Stolof? is direct-
ing from a story by Harry Sinclair
Drago.
Completes "Washington Square"
Melville Brown has completed
"No. 13, Washington Square"' for
Universal.
Beauty Winners in Christie Films
Billic Coneland (Miss California')
and Lean McCauley (Miss Ontario")
now are appearing in Christie com-
edies. The Ontario beautv contest
winner was victor in comnetition con-
ducted by Famous Canadian theaters
in 28 Ontario cities.
Russian Story for Marie Corda
First National plans a Russian
story as the next vehicle for Marie
Corda. Avhose first role for the com-
pany was in "Helen of Trov."
Doris Anderson Eastbound
Doris Anderson has left for New
York on a vacation.
"Fighting Fanny" is title of Anne
Cornwall's latest for Christie.
A Little from ''Lots"
B, RALPH WIIX
Ilollyivood
EDDIE SXVDER, Pathc serial
cameraman, is believed to have
l)hotographe<l more serials than any
other cineniatographer. He has done
the camerawork on 25 serials.
* * *
Brid(/e i.s the popular pas-
time with extras, but the
other day, we saw some of
the boys play checkers while
awaititiy calls from their di-
rector. Hon- the extras do cut
itp.
* 41 *
fAisf week, Lorraine Eddy went
up to Sail Frayicisco, hoping to sen
rain. While she was away, Holly-
wood got a record downpour.
Lorraine will soon resume her screen
work at the Christie studio.
* * *
Our Passing Show: Charles Bra-
bin, Harry Lichtij?, Bill Leyser, Burr
Mclntosii :it the Writers' Club en-
tertainment; Lester Scott dodging
raindrops while on a visit to the
Metropolitan studio.
* * *
Rose Rosanova knows the
Russian steps and steppes. We
saw her do some solo danc-
ing at a Hallowe'en party. Sol
Wurtzel and I. E. Chadwick
were among the spectators.
* * *
We're still laughing at "Faru
Nell", a farce that we saw at the
Writers' club. Roy Stewart, Maude
Fulton, Leo White and Waldemar
Young were among the principals in
the skit.
* * *
Tough break for Karl Dane.
He shaved off his beard after
returning from location on
"The Trail of '98", only to
learn he must grow another
one for three additional
scenes.
.+ * *
Proud days these, over at the De
Mille studios, and with real reason.
With nine feature productions on
New York's Gay White Way, the
stitdio can afford to be way up stage.
* * ♦
Ernest Torrence is going
through his paces with a ven-
tilated cranium, playing a Cos-
sack ruler with close-shaven
head, in John Gilbert's "The
Cossacks".
* * *
Tod Browning never rehearses his
first scene, he merely tells pla\ers
v^'hat he wants them to do ?nd llic-n
films what happens. King Vidor re-
fuses to have a still picture taken of
himself with actors or otherwise in-
augurate the start of the picture until
after the first day's work is con-
cluded.
"Peanuts" Marion Byron in
taking lessons in sii^imminy,
tennis, horseback riding and
dancing, but outside of that
has "nothing to do u)ttil to-
morrow "
* * *
"Babe" Ruth likes the picture busi-
ness. On his present visit to the
C'oast, he has been visiting numer-
ous studios.
* llF 111
Even actors have superstitions as
to hoiv a picture may be hoodooed.
Many have some jewel, ring, article
of wearing apparel that thej^ always
wear in the first scene. Greta Garbo,
wears a string of pearls. Joan
Crawford always wears a pair of
diamond garters.
* * *
We saw an "Eastern confer-
ence" on the West Coast. Tom
Persons, Bill Miller and Joe
Nadel were holding a meeting
in Bill's car.
* ♦ *
"More Passing Show: Han-y
Chandlee, Adrian Johnson and Ber-
nard McEvetee on a visit to the
costumer's; Harry Fischbeck wav-
ing to a friend on Melrose St.
* ♦ ♦
Victor Milner, one of the
Coast's ace cameramen, will
photograph "The Wildcat,"
George Bancroft's first star-
ring vehicle. "Vic" recently
finished work on "Rachel,"
which stars Pola Negri.
* * *
George Kotsonaro is another who
loses no time between pictures. Last
week he finished work in a Richard
Rosson-directed picture at Fox and
left immediately for Salt Lake
City to keep a mat appearance with
another wrestler. He will wrestle
in Columbus, Denver and other cities
before returning to Hollywood.
* * *
Jean Hersholt, Jr., wants to fol-
low in his father's footsteps and be-
come an actor. He is 13 years old,
but has not done any screen work
for nine years. It would not be sur-
prising if Jean and his son appear
together in a picture next year.
* * *
Still More Passing Show:
Bert Levy, the cartoonist, on a
visit to the Paramount studio;
Harry T. Morey becoming ac-
quainted with incandescent
lighting at same studio.
* * *
Oscar Smith will never be bother-
ed by temperament. Between pic-
tures, Oscar can be found at work
at the shoe-shining stand at the
Paramount studio. Oscar has xvork-
ed in several pictures, but always
returns to his boot-blacking between
engagements.
Years ago we knew Frank
Shaw at the Vitagraph and Selznick
studios, but he dropped out of pro-
duction for a few years. Last June
he came to the Coast and is now as-
sistant to Lloyd Bacon, the director.
* * «
".My kingfhjm for a horse," said
Claire Windsor Tuesday. Monday,
it rained and Tuesday her favorite
horse was not available, although
Claire looked stunning in her riding
habit.
Jacqueline Logan Gets
Jetta Goudal Vehicle
"Midnight Madness," which was
to have been Jetta Goudal's starring
vehicle, instead will star Jacqueline
Logan. Robert N. Lee adapted from
Daniel Rubins' play "The Lion
Trap." This is Hector Turnbull's
first assignment as an associate pro-
ducer with De Mille.
Flaherty Unit Leaves for
South Seas This Month
Robert Flaherty plans to sail late
this month with his company to make
"White Shadows of the South Seas"
in the southern Pacific. W. S. Van
Dyke will aid in direction.
Flaherty will handle all atmospheric
shots and direct the expedition, while
Van Dyke will be in charge of drama-
tic sequences. Specially-designed lab-
oratory equipment now is being as-
sembled at the M-G-M studios for the
expedition.
FRANK ZUCKER
A.S. C.
Cinem atographer
'Pbonea:
Wadswortb 5650
Wkconsin 0610
JOE BARRY
Film Editor
NOW COMPLETING
the"IlluiofRimnr'
Ashland 2079
Hollywood Happenings Every Morning Covered by Telegraph
THE
-;gEgȣ
DAILV
Sunday, November 6, 1927
c
Week's Headlines
Monday
Keith-Albee and Stanley plan joint invasion
of Poll cities in New England. ...
Fight for and against repeal of admission
tax underway today at Washington.
Two-thirds of world film investment declared
to be in America. c ivi tj tt
Double projection system patented, b.M.f.t.
states.
Tuesday
Trade commission's findings to be made public
Nov. 16, P. J. Wood, business manager of
Ohio exhibitor unit, states citing Commis-
sioner Myers' promise of complete report;
opinions expressed on parley; R. F. Wood
hull, M.P.T.O. president, leaves to attend
exhibitor conventions.
Retention of admission tax advocated by
Treasury Dept.
Pul)lix again reported dickering for baxe
circuit.
Kansas City fears overseating as new 5,000-
seater is announced following Midland
opening.
Wednesday
Fanamet. three-cornered European combina-
tion of Paramount, M-G-M and First Na-
tional, to disband Tan. 1. .
Lucas, Publix and Saenger forming Georgia
small town chain.
German exhibitors balked in fight to secure
tax reductions.
I. W. Schlesinger, South Africa syndicate,
dosing deal for American rights for Phono-
film after acquiring British rights.
Stand of U.S. producers toward foreign al-
liances depends on quota restrictions passed,
Joseph M. Schenck states in Berlin in-
terview.
Thursday
Sale of S.R.O. tickets at St. Louis banned
by police determination to enforce old
statute.
Fanamet denies dissolution deal completed,
Ike Blumenthal and E. E. Shauer discuss
situation at London.
British exhibitors forming booking combines
to combat circuits' buying power.
Test of Maryland "blue" laws planned at
Baltimore.
Universal to distribute own pictures in Ger-
many following dissolution of the Ufa-
Universal contract.
Deal to pool Skouras and Loew St. Louis
houses off.
Friday
First National closing deal for preferential
treatment in houses of Provincial Cinema-
tograph Theaters, London, chain.
Will H. Hays called upon by Philadelphia
exhibitor meeting to outline stand on non-
theatrical bookings, following charge dis-
tributors were ordering exchanges to make
drive for this type business.
R. F. (Pete) WoodhuU praises Trade Prac-
tice Conference results in St. Louis speech,
indicating he will "sell" conference on tour
of conventions.
New projector types mark fresh advances,
S.M.P.E. reports show.
British trade meeting to discuss amendments
to quota bill.
Saturday
Holding up of Federal Trade Commission
decisions seen as John F. Nugent is ousted.
Battle seen at Kansas City between Loew
and Orpheum houses.
New England states paralyzed by flood.
No settlement yet in strike at Columbus.
Texas anti-trust action against distributors
seen.
Airplane film delivery service planned in
Texas.
Washburn New FBO Chicago Head
Chicago — Herbert Wa.shburn has
succeeded Jack Sampson as manager
of the FBO exchange. Sampson
has held the position for a number
of years, and is at present the presi-
dent of the Chicago Film Board of
Trade. Washburn resigned as office
manager at Paramount to accept the
new position.
Kick In
(Continued from Page 3)
appearance. Work still remains to be done in order to improve
the process, but as another demonstration of the possibilities
which now reveal themselves, the subject was significant.
"The Romance of Iron Horse," tracing briefly the evolution
of the steam locomotive from the early 19th century to date
proved engrossing and fascinating right down to the last wheel
and chug-chug of the driving -wheels.
The recent Yale-Army football game carried a number of
thrills. All of it was seen and heard ; the bands playing, the cheer
leaders waving, the crowds yelling themselves hoarse. About the
only element missing to make the reproduction of the game en-
tirely true to life was color. Some day you'll find that in all
newsreels, too.
KANN
"The Big Parade"
(M-G-M)
Window was secured which dis-
played all sorts of war relics with
sign reading: "These Were the Kind
of Weapons Used in the World's
War. See Them in 'The Big Parade'."
— A. Latts, Royal, Ashland, Wis.
"The Blood Ship"
(FBO)
Used a 24-sheet cutout of a ship
in lobby, with a device for produc-
ing sounds from in back of the ship.
Bull horn and a small whistle was
used to make a fog horn and tug
whistle. In order to muffle the sound
and make it deeper, the horn and
whistle were put into a big barrel
in the workroom over cashier's booth.
Concealed wires were run to the
booth where the cashier was able
to alternate the sounds of the horn
and whistle. The sounds coming over
the top of the boat made people stop
to see what it was all about. — Roy
Helms, Strand, Knoxville, Tenn.
"The Cat and the Canary"
(Universal)
Territories were allotted to practic-
ally every member of the theater
staff for the distribution of cards con-
taining a hair pin; the copy on the
cards reading, "Hold On To This!
You'll need it when you see 'The
Cat and the Canary' from the stage
success — It's a Hair Raiser! Strand
beginning Monday." Each member
of the staff would pick up several
youngsters in the neighborhoods and
hand them a pass before instructing
them along the proper lines of giving
out the cards. 15,000 cards were dis-
tributed in this manner. — Sidney Dan-
nenberg. Strand, Birmingham, Ala.
"The Drop Kick"
(First Nafl)
Utilized the dedication of stadium
as a tieup for the picture. "Collegiate"
atmosphere was added to the lobby
by the use of pennant designs in the
streamers and on the other display
material. The pennants of the ten
opposing colleges who played the de-
dication game in the new stadium
were used in profusion to decorate
tnarquee. — T. E. Earle, Imperial,
Asheville, N. C.
And That's That
^i^^.My PHIL U. DALY^mmmm^
SHOWMAN? And nothing else but,
this Eddie Weisfeldt, managing
director of Saxe's Wisconsin in Mil-
waukee who surely looks ahead. The
other night he was observed with a
chemistry book in his hand shooting
questions at one of his boy ushers.
He has been acting as professor night-
ly for the youth, who is studying to
become an aviator. The reason?
Eddie figures the youngster will re-
member the favors and aid him in
future exploitation. Then, again,
Eddie feels the kid might make a
non-stop flight to China or the South
Pole and then Eddie will have first
call on bookings over the Saxe cir-
cuit.
Incidentally, the other Weisfeldt
showman. Max, is in New York
working on a deal he refuses to
divulge.
Another brother team of showmen:
Eph and Dave Rosen. Eph holds
down the managerial chair for Tif-
fany-Stahl in Milwaukee, while his
brother Dave manages Loew's Rio
in New York.
During the filming of a new
Mack Sennett comedy for Pathe, the
costumers were so economical they
had to be glued on, according to
Frank Pope
Happiness Boys Highlight
on Blilyn Strand Stage
(Continued from Page S)
nod," snappy combination of screen
and stage. Introductory trailer was
flashed upon the screen while the
orchestra played "Soldiers' Chorus"
from "Faust." Another trailer an-
nouncing the ballet was flashed and
then curtains across the production
stage opened, disclosing the ballet
which went through the "Flower
Song" ballet. A voile drop with
flower rings served as the back-
ground, with ballet corps in correct
operatic costume. Light blue foots
on production stage; light blue bor-
ders: six light blue spots hitting
flower rings on voile curtains. The
screen was then lowered and an epi-
sode of the opera in technicolor was
flashed, running about six minutes.
The "Prison Scene" followed. The
stage black out, with a lemon spot
from dome on soprano; bridge No. 1
spotting the basso with red light, and
bridge No. 2 amber spot on tenor.
A black plush eye was the back-
ground and was the only prop used.
Twenty-three minutes for entire
presentation.
Following this were the Happiness
Boys, Billy Jones and Ernest Hare,
with Dave Kaplan at the piano. They
appeared on the apron of the large
stage, while the pianist used the in-
strument in the pit, and were spotted
from the dome bv amber spots, going
to white on single numbers.
"Lullabies of the World," was the
last incident prior to the feature
Japanese, Russian, Irish, Italian,
Southern lullabies were sung off
stage, finishing with Schubert's "Ave
Maria."
BUREAU OF
COMMERCIAL ECONOMICS
1108 Sixteenth Street
WcMhington, D. C.
Co-operating with 42 Govern-
ments and loaning filmf free
and speakers throughout the
world for the purpose of public
instruction
Schools, Churches and Clubs
tuing Motion Pictures Should Subscribe for
THE EDUCATIONAL SCREEN
and keep up-to-date with the
new films and new equipment
"1001 FILMS*' (Fourth Edition)
Complete reference booklet, listing nearly 3,000 educational films given
at reduced rate with each subscription
$1.50 per year - 5 South Wabash Ave., Chicago, III.
The First Requisite
The first requisite of a good
performance is consistently high
screen quahty in the pictures
you show.
Specify Eastman film for all of
your prints and look for the
words "Eastman Kodak" in the
margin of each reel. Then you
can be sure that you are getting
the finest photographic quality
obtainable in motion pictures.
EASTMAN KODAK COMPANY
ROCHESTER, N. Y.
IVhere Smart Film Folk Gather
Club Mirador
presents
The Internationally Famous Concert
and Victor Recording Artists
THE REVELLERS
in a program of Syncopated Song
and
ROSITA & RAMON
Dancers Extraordinary
Direct from their Sensational Success in London, Paris,
Cannes and Monte Carlo
51st STREET AT 7th AVENUE NEW YORK CITY
Reservations Circle 5106
:!^<» NEWSPAPER
oyFILMDOM
ALL THE NEWS
ALLTHE TIME
VOL. XLII No. 32
Monday, November 7, 1927
Price 5 Cents
"Uncle Tom"
AX ADROIT mixture. Carl
Laemmie, as overseer, and
Harry Pollard, as director,
were smart enough business-
men to play the heartstring sit-
uations in "Uncle Tom's Cabin"
to the limit. No bets offered by
the famous classic of the South
were overlooked and some more
were added to round it out.
You will gather, therefore,
that "Uncle Tom" is a picture
of considerable box oflfice merit.
It has thrills, love interest, com-
edy, pathos, punch and color and
that looks to us like an accepta-
ble formula for a real money-
making production.
Showmen Angles
Figure it for yourself:
The story is known in every nook
and cranny of the United States.
"Tom" shows have seventy-live j'ears
in continuity of performance behind
them. Every barnstorming troupe
that ever traveled forth on one-night
stands has included it in its repertory.
No unknown factor enters the reck-
oning, by a long shot.
The first half of the picture sticks
to the story. The last half pretty
much represents the ideas of the Uni-
versal scenario department. The stu-
dio didn't vary a hair's-breadth from
situations which long and mellow
experience prove to be sure-fire with
the average audience.
: Observations
-Margarita Fischer as Eva gets too
many close-ups. Generally, she is
satisfactory. James B. Lowe, as Un-
cle Tom, is first rate. He catches
the proper spiritual quality. Mona
Ray is splendid as Topsy except
where permitted to overact. George
Siegmann a fine Simon Legree. He
gives a brutal but realistic perform-
ance. Others, too many to mention
here, do uniformly good work.
Production qualities are variable.
The ice scenes carry a real thrill.
River sequences colorful and effec-
tive. All major sequences are far too
long. The picture, therefore, should
be snapped up. Several reels can
and should be cut, since their elimina-
tion will provide more suspense, bet-
ter continuity and an impjoved pic-
ture generally.
For money, declare this "in." The
= igns are all in its favor.
K ANN
MD. EXniBIIORS PUDGE
A6AINST_P[RCENTA6E
Unit Calls for Support on
Stand to Eliminate
"Evil Practice"
Pliiladelphia — Maryland e.\hibitors
exclusive of first runs unanimously
have agreed not to play pictures on
a percentage basis under any circum-
stances, and protest "most vigorous-
ly against insidious efforts of the pro-
ducers to sell pictures on percentage
basis to other than the first run
houses of the different cities," states
a letter to George P. Aarons, secre-
(Continued on Page 8)
m REALIGNING DEAL
WITH AMERICAN EIRMS
Berlin (By Cable) — The report per-
sists that Ufa will handle its distri-
bution in Germany, thus withdraw-
ing from Parufamet's activities. Ufa,
however, will retain a 50 per cent
interest in Parufamet, but the amount
of playdates for Paramount and M-
(Contmued on Page 8)
Oklahoma Exhibitors Meeting
for ''War" on Non-Theatricals
Loew's Takes Over Fox
Theater at Paterson
Paterson, N. J. — Loew's invaded
this city yesterday taking over lease
ol the Fox theater, Ellison St. A
combination policy has been adopted.
Option Binding
Philadelphia — C. D. Buss,
Strand, Easton, Pa., must play
the 1927-28 product on which
he took an option at the time
of contracting for the 1926-27
output, the arbitration board
here ruled. Fifty pictures at a
guarantee of $300 each on a
percentage contract are involv-
ed in the claim.
Buss claimed he signed the
option when shown by the Fox
manager a confidential list of
subjects on the 1927-28 pro-
gram. Later, he said, he dis-
covered the pictures to be re-
leased did not conform with
the list.
BAN ON M-G-M EILMS
IS LIETED IN SPAIN
Barcelona — Personal intervention
of Ambassador Hammond and rep-
resentations of George Canty, com-
missioner of the Dept. of Commerce
has resulted in lifting of the ban on
M-G-M films in Spain, effective since
Oct. 15. The ban was caused by
(Continued on Page 8)
Theaters of New England Hard
Hit as Floods Cripple Area
SUCCESS NOW ASSURED
EOR M. P. CLUB OE N. Y.
Success is a certainty for the Mo-
tion Picture Club of New York as
indicated by new developments, with
125 applications for charter member-
ship received and favorably acted up-
on by the membership committee.
Bruce Gallup, secretary of the or-
ganization, is highly enthusiastic over
the immediate and widespread re-
sponse. The machinery of organiza-
tion has only started to function, so
that these applications from leaders
m all branches of the industry re-
ceived without solicitation indicate
{Continued on Page 7)
Boston — Film shipments are being
held up on account of the floods
which have swept throughout the
New England states and upper New
York, with film centers here and at
Albany and New Haven hard hit.
Railroad service is practically par-
alyzed in Vermont, New Hamjishire
and western Massachusetts. Prop-
erty damage will run into millions.
Central Vermont suffered the most.
with the worst floods in history.
Montpelier, the capital, is isolated,
also Barre and Rutland.
Upper New York state is hard hit,
with communication destroyed and
only meager reports seeping into Al-
bany, and all railroad lines reportinc
disrupted service. The Hudson River
is steadily rising, and in Albany the
Broadway merchants are pumping
[Continued on Page 7)
Association Ready to Go
to Bat on an Edict
Against Service
Oklahoma City — Attack on non-
theatrical competition and exchanges
supplying service to institutions com-
peting unfairly with theaters is ex-
pected to provide fireworks at the
Oklahoma convention which opens
a two day session here today. Charles
C. Pettijohn, head of Film Boards
of Trade, and R. F. (Pete) Woodhull,
president of the M.P.T.O.A. head the
list of visitors at the sessions. Petti-
john and Woodhull are to outline the
results of the Trade Practice Con-
ference.
(Continued on Page 8)
EIRST NAT'L gTaRED
HIGH, SAYHOTHACKER
"We are cutting corners, but qual-
ty in production is in no wise being
sacrificed," said Watterson R. Roth-
acker on Saturday prior to his return
to California to again take up the
reins of production at First National.
"The economy program is working
out in extremely satisfactory fash-
(Continued on Page 7)
Wesco Plans Expansion in
Three Cities of Northwest
Seattle — Extension of Wesco hold-
ings at Walla Walla, Wash., and
Great Falls, Mont., and Mosco, Ida.
is planned, according to report.
Meanwhile, George Christoffers, who
has been in charge of the Portland
Hollywood, has been transferred to
Pendleton, Ore., where the Rivoli
and .•Mta have just been taken over.
.\\ Cushman has succeeded him at
the Portland house.
Bill Up Nov. 15
London (By Cable) — Brit-
ain's quota bill, long under dis-
cussion throughout the trade,
will come before Parliament
Nov. 15. Amendments to the
proposed measure now are be-
ing debated.
THE
DAILV
Monday, November 7, 1927
UemiH^at ^^12 VlA^'^l-l-TUE NEWS
«/'FILMDOM i
Vol. XIII No. 32 Monday November 7, 1927 PriceSCents
JOHN W. ALICOATE
Publisher
Presentations
Publiihed daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher: Maurice D. Kann. Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
postK>ffice at New York. N. Y., under the act
of March 3, 1879. .Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY. 1650 Broad
way. New York, N. Y. Phone Circle 4736
4737-4738-4739. Cable address: Filmday,
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel: 'Phone,
Drexel 7000 and Washington 9794. London-
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London. W. I. Ber-
lin— Ltchtbildhuebne, Friedrichstrasse. 225.
Financial
Bonds took preference over stocks in trad-
ing, though no notable changes took place in
film issues of any kind.
High
Am. Seat. Vtc... 42^
Am. Seat. Pfd
Balaban & Katz
Bal. & Katz Vtc
Eastman Kodak ..166^
*tFilm Inspection
♦First Nat'l Pfd
Fox Film "A"... 75
tFox Theaters "A". 18^
tintern'l Project
Loew's, Inc 58}^
ttLoew's, 6s 41ww.l05Ji
ttLoew's, 6s41x-war 99J4
M-G-M Pfd
*M. P. Cap. Corp
*Pathe Exchange
tPathe Exch. "A". 23 J4
ttPathe Exch. 7s37 24
Paramount F-P lO&'A
*Paramount Pfd
ttPar.Bway.5Hs51.101^
**Roxy "A" 34
♦•Roxy Units .... 38
**Roxy Common . . 954
Skouras Bros. ... 40
Stan. Co. of Am... 60J4
tTrans-Lux Screen 3H
Univ. Pictures
•tUniv. Pict. Pfd.. 98M
t Warner Bros. ... 16
Warner Bros. "A". 25
Low Close
42
164 J4
73!4
S7'h
\OSH
99y^
23'A
2m
107 -/g
loiji
32
34
8H
38
59
3J4
98 ji
16
24 K
42
48
60%
73K
164H
5
100
74^
18/,
10
57^
lOSH
995i
25
75/6
4^
23/8
23«
108
n9ji
lom
60
3M
30
98 M
16
24/2
Sales
500
500
6,600
1,400
3,i66
200
2',306
Lanning at Mosque, Richmond
Richmond, Va. — Don Lansing has
been engaged as master of ceremon-
ies at the new Mosque, where he has
an extensive personal following. He
built his reputation at the Club Rich-
man in New York, and closed his
engagement there in order to take
the Mosque booking. Arthur Spizzi
placed him.
Adagio Trio at Paramount
Myrio, Desha & Barte, novelty
adagio trio, has been booked by
Lyons & Lyons over the Publix
route. They are playing the Para-
mount this w«ek.
52 Is Total of Houses
in Griffith Bros. Chain
Oklahoma City — Opening of the
Bison, Shawnee and the Ritz, Ard-
more, has raised to 52 the total of
houses in the Griffith Bros., chain.
The firm is allied with Universal.
Washington Convention Nov. 15
Seattle — Date of the convention of
Washington exhibitors has been
changed to Nov. 15.
200
ioo
100
500
•Last Prices Quoted "Bid and Asked (Over
the Counter)
tCurb Market ttBond Market
NOTE: Balabsn & Kate is listed on the
Chicago Board; Skouras on the St. Louis
Stock Exchange and Stanley in Philadelphia.
Thanksgiving
Design
Program
Covers
PAGE SIZE 5X" X 75^"
PRICE $5.00 per THOUSAND
Order noiu from
The HENNEGAN CO.
Cincinnati, Ohio
Louis Berkof? On Coast
Louis Berkoff with his 10 Danc-
ing Girls, now playing picture houses
on the Coast, has been engaged for
Jack Partington's Paramount unit.
He opens in New York Dec. 10.
Ween's Band in Pittsburgh
Pittsburgh — Ted Ween's Band is
a featured number at Loew's Penn
in Pittsburgh. Waner Brothers also
are on the bill.
Century Gets Morris Booking
Adler, Weil & Herrman have been
booked through William Morris into
the Century, Baltimore this week.
Garber in K. C.
Kansas City — Jan Garber and the
Tivoli Girls are playing at the Mid-
land this week.
Johnston's Quartet at Boston
Boston — Arthur Johnston's Quar-
tet is playing Loew's State.
Barnstyn Sails for N. Y.
London — J. C. Barnstyn sailed Sat-
urday on the Aquitania for New
York, having completed a three
months' sales trip.
Booth Forms New Company
Knoxville, Tenn. — E. A. Booth has
filed application with the county clerk
for a charter which will consolidate
his several theaters in various Ten-
nessee towns. The new corporation
will be known as Booth Enterprises,
Inc., and is capitalized at $150,000.
Incorporators are E. A. Booth, C. S.
Jones, E. M. Everette, W. P. Wash-
burn and Harvey S. Hyman.
Cruzen at Newburgh
Newburgh, N. Y. — Publix has ap-
pointed George Cruzen of Lockport
manager of its theaters here, suc-
jeeding Charles Hammerslough, re-
signed.
Wesco Opens 15 Center at Yakima
Yakima, Wash. — Wesco has open-
ed a 15 cent house here in competi-
tion to William Farrell's Avenue.
Straight Pictures at Colony
Straight picture policy was started
Saturday at New York's Colony,
Universal house.
Increase Terre Haute Admissions
Terre Haute, Ind.- — Increase in ad-
mission prices has been made by the
Western Indiana Theaters Corp.
operating the Indiana, American and
Liberty. The latter two houses have
been raised from 25 cents to 40
cents, while the Indiana goes to 60
cents from 50.
Laemmle Party to Hollywood
Carl Laemmle returned to the
Coast yesterday, accompanied by his
daughter, Rosabelle, Robert Welsh
and Jack Ross, his secretary. Laem-
mle lengthened his stay in New York
to attend the "Uncle Tom's Cabin"
premiere Friday. He will stop off at
Chicago and Philadelphia to inspect
some Universal theaters and theater
properties.
Illustrating for Magazine? ^Title?, =
Animatecj Leader j & Trailer 5. ..
Technical, Indu5triaU Educational
Animation. F'A'A'DAHMEr
'T'..i.l__ _^ EXPERT PHOTOGRAPhV
'liueb I45WEST45 5T. N.Y.CITY ;
■■ . _ TE.L. BRYANT 6/06 ji
m HOUSE IS COMBINE
THREAT AT DAYTON, 0.
Dayton, O. — Practical supremacy
of the Keith-Libson combine, now
threatened only by the Loew house,
likely will be broken by the new
Fox house, work of excavation for
which already is under way. The
house is to seat 4,000. Keith-Libson
own the Keith-Palace, State, Strand
and Colonial.
Carlos Pictures Corporation
a. Carlos, President
Announces in course of preparation
44
Women at Forty*'
A super special production. This will be the second of the special
productions to be distributed for the season 1928-1929 by Quality
Distributing Corporation, George H. Davis, President, 1540 Broad-
way, New York, N. Y.
AH Rights Protected
Fox Plans Another
House in Los Angeles
Los Angeles — A. C. Blumenthal,
real estate expert handling theater
sites for Fox, is expected to make a
decision shortly regarding another
Fox house here. A plot at Wilshire
Blvd. and Western Ave. is being con-
sidered. Movietone will be a regular
feature if the plan goes through.
The Warner house on Hollywood
Blvd. opens sometime next year.
Vitaphone is scheduled to figure in
largely at this house. Therefore, a
fight on talking films looms on the
horizon. It is reported Wesco will
operate the Warner house.
EDITOR CUTTER
DIRECTOR
Elmer J. McGovem
110 W. 48th St Bry. 9400
N»w York
AMERICAN AND FOREIGN DISTRIBUTORS
OF qUAUTY MOTION PICTURES
/i|lTliLPi?i!SIS com
701 SEVENTH AVS. NEW YORK .BWYANTCSBS
Lobby Display Frame Corp.
, - :? , c EDWARD SIDE, Pres.
f^li Seventh Avenue, New York City
Manufacturers of High Grade
.v^r LOBBY FRAMES ,
TICKET BOOTHS and MIRRORS
If You Are in the-
Market for Any Kind of
MOTION PICTURE
APPARATUS
CONSULT US AND SAVM
UONET
SBND PCS OUR PRICE U8T
110 West 32'^St.Ncwyork.N.y.
Phon* Pouu. 0330
Motion Picture Department
O. S. and C<B«d« Ageott lor D«bri«
MflRTUfl
0/TENJ'O'J'
I
TIFFANY
154-0 ariOAOWAY
PRODO CTIONS, INC.
M.M.MOFFMAN.VICEPRES. ^ ^y^ YOaiCCITY
M.M.MOFFMAN.VICE PRES.
excHAN&es evenYWHsne
DAILV
Monday, November 7, 1927
THEATER CHANGES fOR
MONTH or SEPTEMBER
MISSISSIPPI
Closings
Logtown— Palace ; Magee — The Magee;
bturgis — The Sturgis.
MISSOURI
New Theaters
Columbia — New Dixie ; Independence — ^Gil-
hs; Marshfield — Ritz ; St. Louis — Granda.
Re-Openings
Richland — Palace Cformerly Richland).
Changes in Ownership
Albany — Rigeney, sold to Lloyd Maple by
1. VV. Maple; Bethany — Cozy, sold to
Maple & McElhiney by I. W. Maple;
Blackwater — Star, sold to Eishman & Grif-
fith by H. W. Oerly ; Broofield — Plaza,
sold to A. E. Sharer by Glore & Smiley;
Cabool — New Victory, sold to H. C. Doer-
ing by S. W. Brown; Clarence — Culver,
sold to Ridgeway & Morrison by N. C.
Pearson ; Cole Camp — Star, sold to Augus-
ta Tobaben by R. J. Tobaben ; Frederick-
town — Palace (formerly Gem), sold to
Thos. Ford by A. L. Thost ; Kansas City
— Mozart, sold to Bob Russell by G. A.
Rivers ; Laddonia — Empire, sold to Mrs.
Anna Knipfel by John S. Rees ; Lawson —
Electirc, sold to F. Murphy by Business
Men; Maysville — Rex, sold to A. E. Mc-
Cord by E. C. Newton; Milan — Harmon,
sold to V. C. Rose by F. C. Bingham;
Richland — Palace (formerly Richland), sold
to C. G. Seeburger by Mrs. E. R. Wood-
ward ; St. Louis — West End Lyric, sold to
St. Louis Amuse. Co. by Grand Ave.
Theater?; Sheridan — Royal, sold to Ed-
ward Girling by G. A. Seckman ; South
Greenfield— l.O.O.F Hall, sold to Billie
Hair by O. Stanley ; Springfield — Royal,
sold to Wm. Craig by Geo. Scovil ;
Stewartsville — Gem, sold to Wood &
Thornton by A. E. McCord ; Wayland —
Stephens (formerly Amusu), sold to L. J.
Stephens by A. S. Pyles.
Closings
Fortescue — Fairway ; lUmo — Opera House ;
Rutledge — The Rutledge (out of business) ;
Seymour — Idle Hour (out of business).
MONTANA
Openings
Anaconda — Sundial ; Big Sandy — Grand ;
Billings — Babcock ; Butte — Ansonia, Broad-
way and Parkway ; Grass Grange — Grand ;
Lodge Grass — The Lodge Grass ; Moore —
Stewart ; Rudyard — The Rudyard ; Ryegate
— Milllcent.
Changes in Ownership
Edgar — The Edgar, sold to Lawrence Byrd
by L. C. & Ray Jensen ; Harlowton —
American, sold to G. C. Moore by F. T.
Mawrs ; Twin Bridges — Eastline, sold to
T. W. Johnson by O. T. Estlin; Winifred
— ^The Winifred, sold to Paul Sudan by A.
N. Johnson.
NEBRASKA
Re-Openings
Bradshaw — Liberty; Omaha — Rohlff; So.
iSioux City — Crystal; Weeping Water —
Liberty.
Changes in Ownership
Bennett — Opera House, sold to F. W. Gil-
lespie by D. T. Barnes; Columbus — Paw-
nee, sold to Leo Steiner by E. A. Harms ;
Culbertson — American, sold to R. W. Dett
man by Mrs. W. H. Burt: Elk Creek —
Opera House, sold to L. M. Green ; Hol-
stein— Opera House, sold to Christ Chrit-
sensen by A. R. Oelschlarer; Maskell—
Home, sold to A. N. Lukken by C. E.
Gee; Nelson— Rialto, sold to E. H. Cur-
rier by I. R. Adams; Omaha — RolfT, sold
to Geo. H. Rubenthaler by E. A. Harms;
Polk— Viking, sold to R. C. Steel by H.
N. McGaflfin.
NEVADA
New Theaters
Lovelock — The Lo'-elnck.
Closings
Lovelock— Orobio Hall.
NEW JERSEY
New Theaters
Hawthorne — The Hawthorne ; Highand Park
— The Highland Park; Leonia — ^The Le-
onia; Newark — Stanley; Woodridge —
State.
Changes in Ownership
Camden — Elm, sold to J. W. Young by I.
Zatkin; Runnemede — Fire Hall, sold to
Wm. Mack by Chas. Strater.
Closings
Bayonne — Opera House and Strand ; Belle-
ville— Alpha; Bound Brook — Palace; Cran-
ford — The Cranford ; East Orange — Brigh-
ton and Lyceum ; Elizabeth — Lyric and
Victory; Hackensack — Eureka; Irvington —
City ; Jersey City — Lyric ; Linden — The
Linden ; Lodi Township — Regal ; May-
brook — Sweeney's Hall ; Morristown —
Palace; Newark — Clinton Square, Grand,
Lincoln, Olympia, New Amsterdam and
Rialto ; Orange — Royal ; Passaic — Play-
house ; Paterson — Lyceum ; Plainfield —
Strand; Verona — The Verona; Westfield
— Playhouse; Woodbridge — The Wood-
bridge; Woodcliffe — The Woodcliflfe.
NEW MEXICO
New Theaters
Albuquerque — Kimo.
Changes in Ownership
Wagonmound — While-A-While, sold to Maude
Leight by Inez B. Gordon.
Closings
Hanover — The Hanover ; Maxwell — -The Max
well.
NEW YORK
New Theaters
Bronx — Joe Weinstein's; Brooklyn — Con-
gress, Embassy, Fortway, Marboro. Moss'
Chester, Montmarte, Oasis and Tiffany ;
Dobbs Ferry — F. Schwartz's ; Long Island
— Central Park at Central Park, State at
Hempstead ; Newburgh — State ; New Ro-
chelle — Proctor's ; Pleasantville — Sussman's ;
White Plains — AUerton and Keith's ;
Yonkers — Loew's.
New York City — Blinder's, Burnside Ave.
near Concourse; Cocalis, 231st St. &
Broadway ; Concourse — Fordham Road &
Concourse; ConsoHdated's, 16th St. & Sher-
idan Ave. ; Goldman's, Gunhill Road &
212th St.; Joelson's, 167th St. & Jerome
Ave.; Metro, 183 & Webster Ave.; Ox-
ford— Jerome Ave. & 183rd St.
Changes in Ownership
Albany — Delaware, sold to Samuel Moroze
by W. F. Mansfelt; Edmeston — Wharton
Valley, sold to D. S. Cooke by Lee E.
Parker; Ripley — Johnsonian, sold to C. W.
Rickenbrode by Chas. Conrath ; Rochester
— Jefferson, sold to Nathan Kaplan by
Mrs. J. A. Briegs: Whitesville — Lyric,
sold to H. Schiller by E. L. Skeffington.
Closings
Belmont — Lyric ; Brooklyn — Cleveland. Elite,
Fifth Avenue. Gotham, Myrtle. Norwood,
Seventh Avenue Playhouse, Victory; Do-
ver Plain= — Herberts Hall ; Kinderhook —
'Opera House; Long Island — Capital at
B.iyside; Channel at Broad Channel; Com-
edy at Jamaica; Oswego — State: Rosendale
— Casino ; South Beach — Strand ; Yonkers
— P.->rk and Riverdale.
New York City — Academy. E. Houston St.:
T^elle Paree : Globe. Eighth Ave.; Grant;
North Star, 106th St.; Windsor, 51st St.
& Third Ave.
Theaters Planned and Under
Construction
■^rr^oklyn, by Universal on 46th St. & New
Utrecht Ave. ; Fourth Ave. & President
.St. by F. Manourosa ; Long Island by
■feith's. Northern Blvd. & Faririgton St. ■
New York City, by D. M. Oltarsh, 172
Pyckman St.
NORTH CAROLINA
Ooenings
Chapel Hill — Carolina.
rVipncrps in Ownprtihio
Creedmore — ^Paragon, «o1d to Victor P. Lan-
ier by Mrs. L. W. Fowler; Freimont —
Or.-md. sold to O. E. Turlington & L. A.
M^yo by T,. L. Aycock ; Selma — White
Way, sold to C. L. Massey by E. F.
Massey : Statesville — Dunbar, sold to Wal-
ter Griswnld by Ashley Burton.
Closings
Loris — The Loris; Lumberton — Brooklyn.
©
Exhibitors
Daily Reminder
See that news-
paper ads are
not overcrowd-
ed with copy.
Use more white
space.
Monday, Nov. 7, 1927
Film Exports Set New
Record During August
Washington Bureau of THE FILM DAILY
Washington — Motion picture ex-
ports for August reached a total of
30,309,622 ft., valued at $936,705, ac-
cording to figures compiled today by
the M. P. Section of the Dept. of
Commerce, the highest footage ever
recorded in one month, while the
total value represented an increase
of approximately $195,000 over July,
when 27,903,405 ft. valued at. $741,-
831 were shipped abroad.
Included in the month's exports
were 20,091,944 ft. of positives val-
ued at $552,433 and 1,342,252 ft. of
positives to non-contiguous terri-
tories valued at $27,290; 923,921 ft.
of negatives valued at $123,267, and
7,951,505 ft. of raw stock valued
at $233,715.
During the month Australia, Ger-
many, Spain, the United Kingdom,
Mexico, Argentina and Brazil each
took over 1,000,000 ft. of positives,
while the United Kingdom took over
2,500,000 ft. of raw stock and 450,-
000 ft. of negatives.
Stage Carnival at Opening
Chicago — The business men's asso-
ciations sponsored a carnival in con-
nection with the recent opening of
the Lawndale at Roosevelt and Craw-
ford Aves. Featured attractions in-
cluded the mayor, Ann Pennington at
the ticket booth, and Leon Errol with
Eugene and Willie Howard doing
fheir bit at the door. The new house
cost $1,000,000, seats 2,500, and is
operated by the R.-C. Amusement Co.
Edward Healey at Chelsea
Chelsea, Mass. — Edward Healey of
Arlington, formerly manager of the
Field's Corner at Dorchester, has as-
sumed charge of the Broadway. He
succeeds Albert Donovan, who has
been transferred to the Codman
Square, Dorchester.
St. Paul Strand Reopens
St. Paul — The Strand has reopened
after being dark for the past year.
32 fIRST.RyNS NOW
IN 5 NORTHWEST KEYS
Seattle — There are 32 houses now
operating as first runs in the five
key cities of the Pacific Northwest,
while several theaters under con-
struction will swell the total and pro-
vide outlet for additional product.
The situation has changed in all
but one of these cities during the
last year, for, with exception of
Butte, first runs have been added at
Seattle, Spokane, Tacoma and Port-
land.
In Portland the new first runs are
the Broadway, Orj)heum and Pan-
tages. Seattle has the Embassy,
Fifth Avenue, Orpheum and Winter
Garden. All three of the Grombach-
er houses at Spokane are now first-
runs. The Rits is playing practically
all first-runs, and the new Weco
house will soon be added. At Ta-
coma the Broadway and Masonic
have been added to the first-run list.
Cosgrove at Scranton Strand
Scranton, Pa. — William J. Cos-
grove, with Comerford Amusement
for the past 13 years, has been made
manager of the Strand. He succeeds
Samuel Friedman who has been made
district manager for Comerford.
Tunstall Buys Wisconsin House
Manitowoc, Wis. — E. G. Tunstall,
former manager of the Garden at Mil-
waukee, has bought the Strand from
George Herzog.
Fight Films Burn
Duluth, Minn. — Fire damage: of
$500 was caused by burning of the
Dempsey-Tunney fight film being
shown at the Peoples. The theater
was emptied in three minutes without -
panic. i
Remodel Milwaukee Theater:
Milwaukee — Steve Bauer has cbm-
pletely remodeled the Elite, which
reopened recently. \
P. C. Larson Buys Theater
Jordan, Minn. — P. C. Larson has
purchased the Grand from William
Thielvoldt.
G. E. Miner Buys Wisconsin House
River Falls, Wis. — G. E. Miner has
bought the Princess from P. T. Payn-
ter, owner of the New Falls at River
Falls.
Remodel Georgia House
Commerce, Ga. — Extensive re-
modeling has been done to the Co-
lonial, recently taken over by Mr^
Violet Edwards.
Hannon Now at Marinette
Marinette, Wis. — George Hannoii
is new manager of the three Saxe
theaters here.
New Unit in Australia ^
Sydney — Formation of European is
Films, Ltd., to release British, ■
French, German, and Dutch pictures j
in Australia, has been announced.
THE
Monday, November 7, 1Q27
mm
DAILY
HOLLYWOOD FLASHES BY WIRE
New Studios for North Hollywood
KORDA ASSIGNED BILLIE DOVE FILM-SENNETT STARTS SOON ON NEW STUDIO-
FOX HAS TEN DIRECTORS BUSY-OTHER NEWS, ALL WIRED, FROM HOLLYWOOD
TWO NOW BUILDING;
OIHERS TALKED Of
North Hollywood is a fertile dis-
trict for new studios these days. The
latest will be known as X'ictory Stu-
dio, Inc., a company of which Nor-
val MacGreRor is treasurer. The or-
ganization has purchased a 30 acre
site in Mapnolia Park, a real estate
development in the Burbank-North
Hollywood district, and will build on
it a plant declared to cost $1,000,000.
J. W. Woodworth and Son of Pas-
adena, general contractors, promise
ciMiipletion by Jan. 1. It is said 14
independent units have already leased
space.
The First National plant is at Bur-
bank, close to the proposed \'ictory
plan. Studio City, which Mack Scn-
nctt proposes to build, is likewise
near by.
De Lacey Directing Tyler's 19th
"W'iien the Law Rides," starring
Tom Tyler will be the 19th Tyler
western which Robert De Lacey has
directed for FBO. Preparations for
filming the picture now are under
way.
Louis King Directing Barton
Louis King is to direct Buzz Bar-
ton in "The Fightin' Red Head." the
13-year old star's next for FBO.
Storm Directing Dog Film
Jerome Storm has been selected as
director of "Fangs of the Wild" in
which FBO will star Ranger.
Helen J. Eddy in Ince Film
Helen Jerome Eddy, who returned
to the screen in "Quality Street,"
has been signed to play in "Chicago
After Midnight," which Ralph Ince
s making for FBO.
r
Future of Ray Griffith
Subject of Speculation
Future of Ravmond Griffith is a
subject of speculation since his con-
tract with Paramount expired recent-
ly. There was some talk of his join-
ing the United Artists' fold, but this
'leal, apparently has fallen through.
The star has had under consideration
\ reported offer to make pictures in
England.
WUlat Starting "U" Film
Irvin Wil'at is preparing to start
"The Michigan Kid," which stars
Norman Kerry for Universal.
Called a Hit
Hollywood is interested in
"A Texas Steer" with the word
being passed that it is a com-
edy knockout. The Will Rog-
ers' vehicle which Sam E. Rork
filmed with Richard Wallace
directing, is being hailed as a
potential money-maker.
Sennett to Let Contract
for New Studio Shortly
The Mack Sennett development in
North Hollywood will be known as
Studio City. Contracts for con-
struction will be let shortly. It is
estimated the plant can be built in
about four months. Stages and per-
manent sets will occupy about eight
acres. Outdoor sets will be built
over an area of 12 acres.
Alice Day Opposite Haines
Alice Day has been assigned the
lead opposite William Hairies in the
polo storj' by Byron Morgan he is
making for M-G-M, under direction
of Jack Conway.
Korda Again Directing Billie Dove
Alexander Korda again has been
assigned by First National to direct
Billie Dove, this time in "The Heart
of a Follies Girl."
New Masmard Starts Soon
Production is to start around Nov.
15 on "Canyon of Adventures," Ken
Maynard's next Charles Rogers' pro-
duction for First National. It is by
Marion Jackson.
Schertzinger Starting New Film
Victor Schertzinger is preparing to
start "Honky Tonk," George Ban-
croft's first starring vehicle for Para-
mount.
Ludwrig Berger on Coast
Ludwig Berger, German director,
has arrived to start work for Fox.
Considering Cast
Cast and director of "The Girl on
the Barge," Roipert Hughes' storv,
now are under consideration by Uni-
versal.
Doris Anderson Eastbound
Doris Anderson has left for New
York on a vacation.
"Fighting Fanny" for Anne Cornwall
"Fighting Fanny" is title of .\nne
Cornwall's latest for Christie.
10 Directors Busy at Fox;
Others Under Way Shortly
Production at Fox has taken a de-
cided spurt forward. Ten directors
including Frank Borzage, F. W.
Murnau, Albert Ray, David Butler,
Ben Stoloff, Lew Seller, Jack Bly-
stone, Eugene Ford, John Ford and
James Tinling are in producti<m.
Several are preparing.
Nick Stuart and Sallv Phipps who
appeared with lohn Darrow in "The
High School Hero" have been cast
for a new production. The cast for
"Hangman's House" in which Wil-
liam Farnum returns to pictures in-
cludes June Collyer, Charles Morton
and Earle Foxe. John Ford will di-
rect. "The Desert Whirlwind" com-
pany is on location at Yuma, Ariz.
Howard Estabrook is accompanying
Irving Cummings East where the
latter will direct one picture.
A Little
from **Lots'*
By RALPH WILK ,
Making Pathe Serial
Spencer Bennet. Pathe serial direc-
tor, Willard Renick and Ed Snyder
are on a location hunt in Arizona for
"The Yellow Cameo" which will fea-
ture Sandow, the dog.
Wales Starts Another
Wally Wales is working on the
second of a series of wos'c."ns for
Pathe. It is "Riders of Stockade
Ranch." Richard Thorpe is direct-
ing.
Comedian in Dix Cast
Lige Conley has been added to the
cast of "The Traveling Salesman,"
Richard Dix's new picture, Mai St,
Clair is directing.
Ford Sterling is likewise in the
cast making three old time Keystone
players in one picture.
Blumenstock, Beaudine Collaborate
Morton Blumenstock and William
Beaudine made the adaptation of
"Home James," which Beaudine is
directing for Universal with Latira
La Plante starred. On completion
of the picture, which is Beatuline's
third in six months, he will film "Give
and Take" co-featuring George Sid-
ney and Jean Hersholt.
Edna Murphy Gets Role
Edna Murphy has replaced Ilelene
Costello in a Monte Blue picture, be-
cause of illness of Miss Costello with
influenza.
Completes "Washington Square"
Melville Brown has completed
"No. 13. Washington Square" for
Universal.
IT will be interesting to watch Ber-
nard Gorcey's work in pictures.
He gave us many good laughs on
Broadway. He is to a|)pear in the
screen version of "Abie's Irish
Rose."
* * *
Mai St. Clair, who is a former
cartoonist, still takes much inter-
est in other cartoonists, judging
from, the hearty greeting he gave
Bert Levy t'other day.
* ♦ *
The Kansas City Star has many
graduates in production, but San
Francisco also contributed its staff
At random, we might mention Julian
Johnson, Jack Jarmuth, Jack Lloyd
and Clarence Badger.
* * ♦
A former newspaperman who is
making rapid strides in Hollywood
is Houston Branch, who was born
and reared in St. Paul. He wrote
"The Wildcat," which will star
George Bancroft.
^ * *
Nena Quartaro, who did her share
of work as an extra in Eastern
studios, is on the road to stardom,.
She is under a long term contract
to James Cruze and is working in
"The Red Mark." Gaston Glass is
playing opposite.
* * *
Wallace MacDonald is de-
termined to make his mark
as a director. Long a lead-
ing man, he turned down
many attractive offers for
acting, to become a comedy
director at the Fox studio.
* ♦ *
By the way, Billy West, who
has starred in many comedies,
is directing a comedy at Fox.
* * *
Thelma Nurenberg of the
New York Graphic is making
the roinids of the studios.
She has written a few orig-
inal scenarios.
* * *
Well, comely Dorothy Hechtlingcr
has come to the Coast. She was sec-
retary at the Paramount Long Island
studio for several years and when
the plant closed, worked in an ex-
change, but the lure of production
was too strong.
I
ou'll Always Find It First in The Film Daily
THE
•e^Hk
DAILV
Monday, November 7, 1927
YEAR BOOK TOPICS
1. HISTORY
2. CONTENTS
3. RESEARCH
4. READERS
5. STATISTICS
6. PRODUCTION
7. DISTRIBUTION
8. EXHIBITION
9. FINANCIAL
10
11
12 •
13
14
15
16
OUT
IN
JANUARY
No. 9
PUBLISHED
i BY
FILM DAILY
No. 9
FINANCIAL
THE financial map of the industry has undergone a
radical change in the past year, with many of the
most powerful banking groups in Wall Street actively
participating in the conduct of the big companies. It was
inevitable that the public appeal of motion pictures with
their steady earning power at the box-office would eventu-
ally enlist the participation of banking interests on a large
scale.
No one's film education is complete without an in-
telligent understanding of the financial status of the vari-
ous big companies. This is clearly set forth in the 1928
FILM YEAR BOOK. Statistics compiled furnish a graphic
picture in dollars and cents of the growth of this business.
Sumrnaries of the financial history of the major companies
are given. Analysis of stocks and bonds being underwrit-
ten by Wall Street. Current financial statements of every
important organization. Also comparative tables that
show clearly how the various companies rate on the finan-
cial checkerboard.
Here is a compilation of invaluable data to every
student of picture development, as well as a guide to the
inventor.
A Review of Reviews
By LILIAN W. BRENNAN
Exhibitors take care. "The Goril-
la" is coming. Intended in every
sense as a warning — to get it- and give
the folks the laughs and the thrills
of a life time. It's a great show and
Alfred Santell is in line for another
star from the teacher. Charlie Mur-
ray puts forth his best comedy face
and in the two reels devoted almost
entirely to his encounter with the
gorilla he does a corking bit of act-
ing. It's a comedy classic with laughs
and thrills of a unique order.
"Quality Street," a worthy pic-
turization of the Barrie play, notable
for the splendid performances of
Marion Davies, Helen Jerome Eddy
and Conrad Nagel. The story is
slow moving and too much footage
has been used. It is undoubtedly
lacking in t)ie elements of wide popu-
lar appeal but will please discrimi-
nating audiences.
Robert Z. Leonard turned out a
good light comedy entertainment in
"Tea For Three" but the story pos-
sibilities precluded it being as good
as "Adam and Evil."
"A Light in the Window" is pretty
shopworn melodrama of the old
school.
Another of the same type is "Out
of the Past." Both are reminiscent
of the earlier days.
Some good westerns in the week's
line up: "Flying Luck," "The Cher-
okee Kid," "Black Jack," "Flying U
Ranch" and "Galloping Fury."
"When Danger Calls" provides Wil-
liam Fairbanks with his usual
heroics.
Rin-Tin-Tin does his stufif again in
a weak story, "A Dog of the Regi-
ment."
And That's That
:By PHIL it. DALYi
JUST a few more tidbits from that
breezy house organ, "The Palace
Review," published by the Palace,
Hamilton, O.:
Mathematics teach us the whole is
greater than any of its parts. Exam-
ple: The restaurant doughnut.
Statistics show one out of five
have automobiles. Other four have
pyorrhea.
Cigarette advertisement reads: "Not
a cough in a carload." Smith Broth-
ers, take notice.
You don't have to be a swimmer
to know the dives.
If your wife tells you a yarn, knit
your brow.
Some girls would make a good
match for a man with money to burn:
Girl who never used rouge re-
cently married. She won on a
straight flush.
It's all right to break into song,
but keep out of strange flats.
Fellow asked a girl to see her
home. She sent him a picture of it.
The difference between a nobody
and a somebody isn't in the blood.
It's in the bank.
Radio sets cost money, although
some people buy 'em for a song.
The meek shall inherit the earth.
At least six feet of it.
Young Goes to Indianapolis
Lon Young has departed for In-
dianapolis to put over "Satin Woman"
and a personal appearance engage-
ment of Mrs. Wallace Reid, at the
Ohio. From there he goes to Pitts-
burgh to exploit the same bill.
Carlos Buys Fraser Story
Abe Carlos of Quality Pictures
Corp., has purchased "Wishes Come
True" by Georgia Fraser. This is
to be one of the 12 pictures the com-
pany will release this year.
Buys Dunellen Theater
Dunellen, N. J. — Meyer Cohen,
owner of the Brook at Bound Brook,
has purchased the Horsford here,
and will increase the seating from
600 to 1.000.
The only man who should advertise is the
one who has something to offer.
The man who fails to get enjoyment out
of his business will never enjoy anything.
The big reivard is not for the man who wilt
lighten our burdens but for the man who
will give us strength to carry them. — "NOW"
— Wesco House Organ.
Budd Rogers, go-getting vice pres-
ident of Lumas, is entering into
competition with ''Jimmy" Grainger
as a Pullman car hound. Rogers hit
the trail again last week for a swing
into New England, Canada and the
Middle West.
Notice how First National's stu-
dios have been humming along
tm-ning out bell ringers? No little
of the credit is due Ned Marin, able
assistant to Richard A. Rowland,
who is one of the youngest and pro-
gressive executives of the business.
Ned's coming back to New York next
week after an extended stay at the
studios.
Richmond Hill House
Calvin Perry is completing a the-
ater at Rockaway and 116th Sts. in
the Richmond Hill section of Brook-
Kutinsky in Nutley
Morris Kutinsky, who operates a
chain in Jersey City, has acquired
the Franklin at Nutley, N. J. It is
a 1400 seat house.
Warren Buys Arkansas House
Huntsville, Ark. — Jim Warren has
taken over the Dixie and will assume
Spencer Sleddin, former publicity
and exploitation man, is using pub-
licity tactics with success in serving
as clean-up man for Gotham. He is
at Cleveland now, after a successful
forage into the Pittsburgh territory.
John Aasen, eight feet nine inches
in height has no dressing room on
the set of "Legionnaires in Paris"
There wasn't one big enough for the
giant player. He will be remem-
bered for his work in "Oh, Doc-
tor," with Harold Lloyd
Closings Announced
Louisville — The Drift theater,
Drift, Ky., has been reported closed,
also, the Moneta at Cleveland, Tenn.
Monday, November 7, 1927
THE
j^^
DAILV
On Broadway
Astor — "The Student Prince"
Broadway— "Tell It to Sweeney"'
Cameo — "St. Elmo"
Capitol — "Uody and Soul"
Central — "Uncle Tom's Cabin"
Colony — "Les Miserables"
Criterion — "Wings"
Embassy — "Quality Street '
Gaieiy— " The King of Kmgs '
Globe — "Patent Leather Kid"__
Hippodrome — "The Harvester"
Loew's New York — Monday, "A Gentleman
of Paris;" Tuesday, "Hack to God's Coun-
try ;" Wednesday, "American Beauty ;
Thursday, "Hula;" Friday, _"Once and
Forever" and "One Glorious Scrap;" Sat-
urday, "Spring Fever; ' Sunday, "The Gay
Retreat"
Mark Strand— "The College \\ idow '
Paramount— '"Shanghai Bound"
Rialto — "My Uest Girl"
Rivoli — "Two Arabian Knights"
Roxy — '"Pajamas"
Times Square — "Sunrise"
Warners — "The Jazz Singer" ^_
Brooklyn Mark Strand^""Loves of Carmen
S5th St. Cinema — "The Gray House"
First Nat'l Geared
High, Says Rothacker
(Continued from Faac 1)
ion," he said. "A fine spirit of co-
ordination and cooperation has been
developed at the studio which will
reflect itself even further in future
product than it has until now. Prog-
ress to date in whipping the studio
force into a higher pitch of efficiency
has been splendid. We are very
gratified over the results. But in
three months, all plans originally laid
down will have borne fruit. It is
then we shall reachj and from that
time on, maintain a force that 'will
:lick at all times."
New Theaters
Burlington, Wis. — The Opera House has
>pened here.
Osakie, Minn. — Andrew Scverson has
ppened the New Empress.
McV'ille, N. D.— George .McMillan has
'Pened the Hollywood.
Jefferson, la. — W. W. Woltz has opened
lie New Slate here.
Racine. Wis. — J. Masik has been granted
permit for building a theater and store
nilding to cost $80,000.
Platteville, Wis. — Building permit has been
ranted for the construction of a theater
sre.
Richland Center, Wis. — George Gasse soon
Jtrts construction of the Blue Bird.
Hamilton. Ont. — United Theaters Co., own-
s of the Kenilworth and Regent, has open-
the Kenmore on King St.
Leominster, Mass. — A McAvoy has plans
r the Plymouth to replace the Rialto, re-
ly destroyed by fire. The new house will
named the Plymouth.
Schenectady — Abe Dwore, owner of the
ipitol and Cameo, has opened the New
ilony at a cost of $150,000. George E.
vore is manager.
Sirmingham, Ala. — The Avon is about ready
[open.
etroit — M. K. Ingall. architect, is draw-
^ plans for J. A. Paloski for a theater to
" ttilt at Six Mile and Davison Aves.
bipley, Fla. — The Manavist. seating 600,
opened.
Success Now Assured
for M. P. Club of N. Y.
iCunliniied from faye 1 )
the strong appeal that the ideals of
the club have already made. Pians
are under way for appoinling a club
representative to further the inter-
ests of the organization and build up
membership among the various
branches of the industry.
The conviction is spreading that
the club solves the problem of fur-
nishing a social center where indi-
li'luals representative of all branches
can meet on common grounti, and in
an atmosphere that will react to the
benefit of all.
The sponsors of this movement
have labored hard. Al Lichtman, who
originally launched the project, has
done much with the able assistance
of Bruce Gallup who has acted as
secretary from the inception of the
idea. While the quality of the names
thus far enrolled speaks volumes for
the worth of the project, there still
remains a large group of influential
factors in the industry who have as
yet failed to make application for
membership. It may be that in spite
of the w-idespread publicity given the
movement, these men do not yet fully
appreciate the significance of the Mo-
tion Picture Club and the influence
it is destined to wield. The senti-
ment has been voiced among the ac-
tive instigators of the club that these
men should come forward' voluntar-
ily and help the good work along, and
not stand on ceremony and wait for
a formal "bid" to come in.
The project needs the active sup-
port of these men, not for the monet-
ary advantages of their membership,
hut for the influence that their names
will carry in furthering the movement
and carrying it forward to a greater
success than is now assured.
This membership is limited to 200
at $100 initiation. There are still 75
charter memberships open. Then the
initiation goes to $250. The list of
charter members to date follows:
Will H. Hays, R. A. Rowland, Clifford
Havvley, Nathan Burkan. Klmcr Pearson,
Walter Camp, Jr.. S. L. Rothafel. Hugo Ries-
enfeld. Dr. A. H. Giannini. George Eastman,
H. D. Buckley, E. A. Eschmann, Moxley
Hill, William Massee, H. M. Goetz, AI
Lichtman, William Brandt. Harry Brandt,
Lee Ochs, Victor M. Shapiro, Ned Depinet,
Sam Spring, Carl Laemmle.
F. L. Herron. Carl Milliken, Colviii Brown.
Martin J. Quiglev, Lou Anger. F. C. W.ilker,
Arthur W. Kelly, M. H. Hoffman. H. S.
Tierney, AL E. Comerford, L. H. Blumciv
ihal, J. 'V. Ritchcy, David Chatkin. Arthur
Stebbins, Arthur Loew, George Blair, Rich-
ard Brady, W. A. Orr, William A. John-
ston, George C. Williams. E. W. Hammons.
W. IL Cadoret, Leopold Friedman, E. A.
Schiller, J. S. Spargo. Jerome Btatty.
Howard Dietz .E. M. Fay, H. F. Krecke,
Jack Alicoate, M. J. Mintz, C. E. Smith,
C. Zenker, Lou Metzger. Leo Brecher, A. A.
f^ownes, Emil Jen-en, W. M. Seligsherg A.
E. Rousseau, James B. Clarke, D. A. Dobie,
Jr., J. D. Tippett. G. K. Shuler, Arnold
Kornicker. J. Simonds, Joe Hornstein, Julius
Lewis, E. W. Mattson, A, J. Moeller.
Harry Reichenbach, Thomas Conners, Moe
Streimer. H. E. Eben>tein. Leo Klebaiiow,
W. B. Kelly. Jacob Glucksman. Paul Burger.
A. P. Blumenthal, Paul Lazarus, Paul C,\x-
lick. J. C. Barn<tyn, Frank Hughes, J. P.
Muller. Thomas Wiley, William F. Libman.
Sime Silverman. Lou Rvdell, Harry E igel,
J. Pollak, Herbert Cruikshank, J. H. Cooper,
J. Louis Geller.
John Manheim, Samuel Stern. Edward Hnl-
perin, Henry King, J. E. Storey, H. Collins,
S. H. Fabian, Jacob Loeb, Chester Sawyer,
Thomas O'Brien, John and Jules Levy.
N. E. Theaters Are
Hard Hit by Floods
(CuHtiitued from I'ayc \)
water from their cellars. Waterways
throughout Massacluisetts are over-
llowing their banks, with many towns
^hut olf from outside communication.
In Connecticut alone over a million
dt)llars in damage has been done,
with Litchfield county suffering the
worst. The Connecticut River is up
over twenty feet above its normal
and rising about a foot an hour.
The U. S. Weather Bureau fore-
casts continued rains for New Eng-
land. Owing to the general disrup-
tion of all comnuinication, film cen-
ters throughout New England are in
receipt of but meager reports cover-
ing damage to theaters. All that is
known is that in many towns thea-
ters are temporarily closed in the
emergency.
Around 500 Theaters in
Stricken Flood District
There are between 485 and 500 the-
aters in the stricken zone of New
England, according to the Film Year
Book, which contains a list of the
20,000 theaters of the United States.
M.P.T.O.A. Urges Relief
Committee in Area
Immediate organization of relief
committees to aid New England
flood victims was urged in telegrams
sent to M.P.T.O. units of the area
Saturday by national headquarters.
The organization has notified exhib-
itors that it stands ready to render
anj' possible assistance.
1,000,000 Patrons Saw
Pathe Shows, Firm Says
Checkup on the results of "Pathe
Week on Broadway" show that close
to 1,000,000 people saw the Pathe
showings, according to the companv's
statement. With "Forbidden Wo-
men" at the Paramount, the gross
was $67,140. The Roxy did $91,503
with "The Main Event." The Strand
hit $35,000 with "Dress Parade" and
the Colony $12,000 with "The Angel
of Broadway." Other figures from
the Cameo, Broadway, Hippodrome.
Loew's State and Gaiety were not
available.
White Plains House Opens Tonight
E. F. Albce tonight will open the
Keith-Albee White Plains theater.
Alhee has just returned from Cin-
cinnati where he opened the Foun-
tain Square.
Wood Sells Alabama City House
Atlanta— Will B. Wood, of Gads-
den. Alal)ama, is arranging to trans-
fer his film contracts for Alabama
City to Martin Brothers to whom he
has Just sold the Strand.
Allerton Leases Two
Sayville, N. Y. — The Regent in
Bay Shore and the Babylon in
Babylon have been leased to the
.\llerton Theater Corp. of New Jer-
sey.
DAILY TIPS WHICH M£A« DOILAOS fDC SUOWMtN
"The Big Parade"
(M-G-M)
Display was worked out with the
aid ot the Travel Ad machine. The
artists painted on a card a figure of
a soldier similar to the ones used in
the press books. This was photo-
graphed with a movie camera, but
instead of photographing this upright
on the film it was photographed
lengthwise. By filming it in this
manner it made a continuous band
for the Travel Ad machine. The
film was projected on a white wall
of a building on one of the main
thoroughfares. The figures were
about life size and the continuous
band showed a continuous parade of
soldiers; the projector being so ar-
ranged that three of the figures were
in view at one time. A large banner
was hung just underneath where the
film showed on the wall; the banner
reading, "The Big Parade." — Chas.
H. Amos, Florida, St. Petersburg,
Fla.
"The Drop Kick"
(First Nat'l)
Each night during the picture was
designated a certain school night.
One night, the entire football squad
of the local university was on the
stage, and on another night the high
school band of 30 pieces appeared on
the stage. Excellent stage attrac-
tions and plenty of interest on the
part of the schools represented. —
E. R. Rogers, Tivoli, Chattanooga,
Tenn.
"A Gentleman of Paris"
(Paramount)
Cut of Menjou which showed him
without a hat was run in the regular
newspaper ads during the run of the
picture. Alongside the cut was in-
serted the question, "What is wrong
with this picture?" A statement fol-
lowed that the ten correct answers
would receive passes to see the pic-
ture. The following day a similar
ad was run showing Menjou with
hat and monocle with the question
"What is right with this picture?"
Ten passes were again offered. — T.
Wilson Erwin, Majestic, Austin
Tex.
"What Price Glory"
(Fox)
In front of box office was a shadow
box painted to represent tall trees
which were bare with an occasional
limb projecting from the trunk of
the tree that gave the impression
that the foliage had been shot and
shelled off. A gray sky painting
formed the background and in front
were cut-outs of small men from the
llxl4's mounted on cardboard. These
cut-outs were distributed carelessly
to represent an attack formation;
the foreground being lighted a pale
blue light and in the extreme back
were the letters spelling out "What
Price Glory" strung on wire. — Tom
Holliday, Imperial, Columbia, S. C.
Iggl
THE
■<&S^
v»<
DAity
Monday, Ncwember 7, 1927|
N[W COLUMBUS FIRM
IN EXPANSION MOVE
Columbus — Plans for a neighbor-
hood theater on W. Broad St., with
a seating capacity of 1500 and valued
at $400,000 was one of the announce-
ments made by the newly organized
J. Real Neth Theaters, which or-
ganization has taken over the James
Amusement Co. and the Ohio James
Corp. here.
This will give the company the
four neighborhood houses the State,
Eastern, Clinton, Vernon, which
were bought outright, the new
house, and the Grand, leased for
eight years, in the downtown dis-
trict.
All personnel in the theaters will
be retained according to Neth, the
president and general manager.
The deal which invoked $1,500,-
000 leaves James without any the-
aters except the Pythian, where with
John A. Connor and Henry Eger, he
operated Columbus' only first run
colored house. In the past six months
with his $2,500,000 transaction here
James has disposed of his Columbus
holdings for $4,000,000.
Neth has be_en general manager
and assistant to James for many
vears.
New $1,000,000 Publix
House for Knoxville
Knoxville, Tenn. — Bids now are
open on the |1,000,000 Tennessee
which will be built by local capital
for lease to Tennessee Enterprises,
a subsidiary of Publix.
Warning Against Alleged Swindler
Bemidji, Minn. — Warning has been
sounded against E. Reicter, alleged
worthless check passer by Mrs. M.
E. Brinkman, Grand owner, Reicter
was selling a curtain advertising
proposition, and induced Mrs. Brink-
man to cash checks for him drawn
on a Massachusetts bank.
Hill Buys Two Houses
Tullahoma, Tenn.— R. T. Hill, for
many years an exhibitor in this sec-
tion, has taken over two new thea-
ter enterprises — the Oldham, former-
ly operated by Cowan Oldham at
McMinnville, Tenn.; and the Rivoli,
formerly operated by George Old-
ham at Winchester, Tenn. Hill is
to assume management of the newly
acquired theaters Nov. 14.
Louisville Permit Issued
Louisville — A permit has been is-
sued last week for the erection of
the Uptown at Bardstown Road and
Eastern Pkwy. The theater is to
cost $75,000 and has been leased to
the Fourth Ave. Amusement Co.
Blitzer Resigns; In Real Estate
Newburgh, N. Y.— Morris A. Blit-
zer, for two years advertising and
publicity director for the two local
Publix theaters, the Broadway and
Academy of Music, has resigned to
enter the real estate business in New
York City.
The Broadway Parade
TWO highly touted big-time screen shows opened this week on
the Ballyhoo Boulevard. Universal's "Uncle Tom's Cabin" had
its premiere Friday night at the Central and Mary Pickford's long
awaited opus flashed on the Ria'.to screen Saturday. Only one
dropped from the long-run ranks, namely "Jesse James" which
"My Best Girl" replaced. Eight producers represented in 11 big
money showings.
Picture Distributor Theater Opening Date
"The King of Kings" ..Pathe Gaiety Apr. 19, 1927
"Wings" Paramount Criterion Aug. 12
"Patent Leather Kid" ..First National ..Globe Aug. 15
"The Student Prince" M-G-M Aster Sept. 21
"Sunrise" Fox Times Square Sept. 23
"The Jazz Singer" Warners Warners Oct. 6
"Two Arabian Knights" United Artists . Rivoli Oct. 29
"Quality Street" M-G-M Embassy Nov. 1
"Uncle Tom's Cabin" . Universal Central Nov. 4
"My Best Girl" United Artists . . Rialto . . Nov. 5
5>
Oklahoma Exhibitors
Meeting for "War
{Continued from Page 1)
United Artists will i)e und.'r tire
in the attack on non-theatricals be-
cause of supplying films for the
Teachers' College at Alva, where
films are shown at admissions of three
cents for children and five cents for
adults. Demand of President W. Z.
Spearman that the company desist
from serving films to the institution
brought a letter from the Kansas
City office attempting to justify the
showings because the company was
unable to secure the pi-ircs it felt it
was entitled to for service at Alva,
Spearman says.
"As they were not able to sell the
theaters, they felt justified in selling
the schools," he observes. "In this
attitude, we think they are dead
wrong. For instance: — There were
released this year about 1,000 icanire
programs. The theaters in Alva
could use slightly more than 300 of
these. This will leave between 600
and 700 programs that cannot be run
in the theaters in Alva. Does the M.
P. T. O. of Oklahoma think it is
ethical and fair for the service that
cannot be used by the theaters, to
play the schools?
"Anyhow, it is too late to help our
brother exhibitors in Alva, for the
reason that they were so discouraged
about the situation, that they sold
their shows and quit.
"If this situation is not corrected in
Alva, United Artists will hear more
from the M. P. T. O. of Oklahcaia."
Ban on M-G-M Films
is Lifted in Spain
{Continued from Page 1)
"Valencia," which, it was claimed,
subjected the Spanish people "to
great embarrassment and indignity."
If there is a repetition of the of-
fense on the part of any American
producer, Primo de Rivera warned,
the most severe action will result.
This, it is stated, will be a perman-
ent ban on films of the offending
company.
This was the first time a European
nation has established a ban on any
company's films. The edict was is-
sued Oct. 15 without a word of warn-
ing so that some houses were forced
to close, as they show M-G-M films
exclusivelv.
shall be considered by us as an un-
friendly act."
Violation of the resolution, it was
intimated by President W. Z. Spear-
man will result in "war to knife and
a fight to the finish." If the organi-
zation declares war on any exchange
for violating the resolution, he hints,
'all contracts between the members
of the M.P.T.O. and the offending
company will be suspended until a
treaty of peace is signed between the
offending company and the M.P.
T.O."
Ban on All Non-Theatricals
Demanded by Exhibitors
Oklahoma City — Strong stand
against non-theatrical competition
has characterized conduct of the Ok-
lahoma exhibitor unit. At its con-
vention, the state unit determined
that "The screen of the bonafide
theater owners of this state are en-
titled to the exclusive use of all en-
tertainment pictures released by the
various film companies and releas-
ing organizations for screen enter-
tainment, and any exchange or re-
leasing organization that furnishes
its service to any school, club, soror-
ity or non-theatrical organization,
Lightman Named Pres.
of Arkansas Exhibitprs
Little Rock, Ark. — M. A. Lightman
of E. Dorado was elected president
of the state exhibitor association at
ihe convention held here. The meet-
ing was addressed by R. F. Wood-
hull, M.P. T.O. A. president, who out-
lined the work of the Trade Practice
Conference. The national exhibitor
association was endorsed unanimous-
ly at the sessions. While here. Wood-
hull addressed the Rotary Club.
Woodhull at Oklahoma City
Oklahoma City — R. F. (Pete)
Woodhull, M. P. T. O. A. president,
here for the Oklahoma convention,
will address Rotarians todav. He
leaves tonight for the Texas con-
vention at Dallas. Sunday, Woodhull
was guest of Fred Pickrell at Ponca
City.
Ufa Realigning Deal
With American Firmj
{Continued from Page 1)
G-M product in Ufa thijaters ha
been reduced from 50 to JS per cent'
Before Ludwig Klitsch and Eii
gene Schlessingcr, Ufa officials wh(i|
recently made a special trip to Nct;
York to confer on the relations be
tween their company. Paramount am
M-G-M left for Berlin, it was under
stood that Ufa had determined to re
tire from the distributing end of th
.-'aruiamet combination.
This report, at that time publishe<
in THE FILM DAILY, was deniei
emphatically. It was radioed ti
Lichtbildbuehne, which represent'
THE FILM DAILY in Berlin, am
published there the next day whei
it created a sensation in the Germaii
trade.
Md. Exhibitors Pledge
Against Percentage
{Continued from Page 1)
tary of the eastern Pennsylvania
southern New Jersey and Delawari
unit.
The Maryland association calls up
on Aarons to submit the question t<
his board asking that "strong repre-
sentations be made to the produces
to abolish this irritating practice."
"It is grossly unfair for a producer t
request an exhibitor to give him a percentag
split on a specially good picture when w
consider that he never contractly offers to n
fund on a picture that proves a flop, evei
when same has been sold at a special at
high price," the letter states.
"The producer always insists upon a guat
antee that in every instance is greater thai
the highest price paid for other specials
Consequently he is at once guaranteed an*'
assured of a very high price.
"The reason for inducing other than firsi
run houses to run percentage pictures csi
only be ascribed to an unfair attempt on th,
part of the producer to get acquainted wit
the box oflfice receipts in order to see if i
his opinion the exhibitor is making mor
profit than he thinks he is entitled to.
"In every instance the knowledge so gain,
ed is used against the exhibitor when h|
buys the next group of pictures. The filrl
salesman holds up to him the fact that hj
took so and so mucli in on such and sue'
a percentage picture, and argues that a
some of the new pictures are bigger and bet
ter than the one just played they must hav
the same or even more money for these ne\
pictures. In this way the exhibitor tha
plays percentage pictures lays himself opei
to an unscrupulous raising of prices tha.
bars him from making due return on hi
investment. \
"When a percentage picture is contracts
for the producer generally insists upon extr;
advertising being done by the exhibitor, whici
is an extra expense, and it naturally result
in an extra large attendance during th»
two or three days' run of the picture bu i .
as most exhibitors have a certain patron f"
age, there is almost always a falling off irp
attendance during the balance of the weekk
and the exhibitor in many instances make.'!
a smaller net profit during that week tharf
if he had run common-sense priced pictures. fOl
"The difference between the first ™'^r
house in a city and the subsequent runs iilT)
that in a first run house the producer sharesL
in the profit or loss for the whole weekf
whereas in a subsequent run house he shares"!
in the profit for the two or three days' rur
of his pictures and leaves the exhibitor the|
loss of the remaining days in that week.
"It is a very humiliating position for ar' '
exhibitor when he has to agree to a checker -{
being stationed at his box office to watcH
the receipts." "
r
2^^ NEWSPAPER
o/* FILMDOM
ALL THE NEW5
ALLTME TIM£
VOL. XLII No. 33
Tuesday, November 8, 1927
Price 5 Cents
Sweet
IT was right in the thick of
the day. In breezed the re-
viewer. Her cheek carried
tlie flush which we knew came
only when something out of the
ordinary had happened. Sup-
pressed excitement and all that
sort of business.
"There's a picture I am going
to see again," she said. Believe
us, brother, that's praise indeed
from Caesar. So we had to find
out what the rumpus was about.
And that's how we came to see
"The Gorilla."
What a showman's wow it is! It
has everything that a weak box-office
needs to put it back on its pins.
There have been mystery stories be-
fore, true enough. But "The Goril-
a" is more than that. Maybe the
best name for it is comedy-mystery.
The picture is absolutely sure-fire.
There isn't a chance in the world for
it to miss. That's promising a lot
or any picture, but we endorse it
is cheerfully and as whole-heartedly
s we can.
Santell
"The Gorilla" adds another laurel
o the success wreath worn by Al
Jantell. Look them over. In the
ast eighteen months, this young di-
ector has made "Subway Sadie,"
Sweet Daddies," "The Dancer of
'aris," "Just Another Blonde,"
Bluebeard's Seven Wives" and "The
'atent Leather Kid." Delivering
le proverbial bacon right to the
ying pan, you might say.
As for First National
i The boys over on Madison Ave.
low they have a winner. There-
^re, copious smiles. Every time you
mk into Messrs. Spring or Dep-
let or Smith or Calloway and Hatch
1)U get a merry grin. We grant
lem they have plenty of reason.
The Gorilla" is only one. Lots
pre in the First National lineup
^t will bring in the do-re-mi. But,
they all, this is only a beginning
Iwhat is to come.
Jet primed, mates. Looks like
jhty clear sailing ahead.
K AN N
TRADE PARLEY PRAISED
AT OKLAHOMA MEETING
"Incalculable Good" Will
Grow Out of Sessions,
Delegate Avers
Oklahoma City — "Incalculable
good" will grow out of the founda-
tions laid at the Trade Practice Con-
ference, Fred Pickrell, delegate to the
parley, reports to the Oklahoma ex-
hibitor unit, which vyinds up its ses-
sion here tonight. R. F. (Pete)
Woodhull, president of the M.P.T.
O.A., and C. C. Pettijohn, head of
Film Boards of Trade, stressed the
(Continued on Page 7)
MORE NEW PROCESSES
IN SIEREOSIOPICS
Serious efforts are being made to
perfect stereoscopic motion pictures,
the Committee on Progress of the
Society of M. P. Engineers states in
its fall report.
Preceding this discussion, the re-
port delves into a brief general sur-
vey of the financial and statistical
(Continued on Page 7)
Publix Retaining Two
Oklahoma City Houses
Oklahoma City — PubHx has not
lost control of the Criterion and Cap-
itol here and will continue to operate
the two houses, says Charles E.
Sasseen, district manager, denying
reports the houses had been sold.
Roxy Leads in Grosses for
"Pathe Week" on B'way
Results of "Pathe Week on Broad-
way" show that Roxy led with $91,-
503 with "The Main Event," with th.^
Paramount grossing $67,140 on "The
Forbidden VVoman." The Strand hit
?35,000 with "Dress Parade" and thu
Colony §12,000 with "The Angel of
Broadway." The Gaiety with "King
of Kings" ran to $10,187. Figures
for the Hippodrome. Cameo and
Broadway where Pathe features were
showing were not available.
Tiffany-Stahl Keeping
Pace with Releases
TifTanv-Stahl will have ready for
distribution bv the end of December
five of 24 Gems for 1927-1928. giv-
ing the company eight productions
completed on the schedule.
United Artists Reorganizing
Sales Force Under New Plan
For Showmen
A full page of practical
showmanship will be found on
page 8. No guess work, no
speculation but the results of
the experiences of other enter-
prising exhibitors. Well worth
turning to.
EILM HOUSES NOT TOO
LARGE, DAVIS SAYS
Philadelphia — Picture theaters are
not too large, Meyer Davis who has
under contract 110 orchestras supply-
ing 1,300 musicians throughout the
nation, declares in- refuting charge
that big houses are "a curse" to the
screen.
The best way to prove the fact that
(Continued on Page 6)
Admission Tax Repeal
Urged by Democrats
IVashington Bureau of THE FILM DAILY
Washington — "The obnoxious ad-
mission tax, netting the government
only S18 000.000 should be removed,"
along with other nuisance taxes, Rep.
Garner (De. Tex.) minority leader of
the House ways and means com-
mittee, declares. Minority members
will combat the treasury program ot
limiting tax reduction to $22'5,000,000.
and will insist on cuts totaling $411,-
000.000. he said.
Detroit Keith House Has
Lowest Downtown Prices
Detroit — Keith's Temple charges
the lowest price of any downtown
combination house, and is beginning
to advertise the fact prominently in
newspapers. The house, which pre-
(Continued on Page 2)
$2,500,000 Issue By
Roxy Theater Corp.
A $2,500,000 issue of Roxy The-
aters Corporation Syi per cent sink-
ing fund gold notes is being offered
by Halsey. Stuart & Co. These are
due July 1. 1932 and are priced at
991/2 and interest, yielding about 6^
(Continued on Page 7)
Exchanges to be Grouped
with Sales and Office
Forces Divided
Chicago — Radical change in the
United Artists selling organization, is
forecast by appointment of C. C.
Wallace, manager of the Chicago of-
fice, to become manager of sales for
Chicago, Minneapolis and Omaha.
His assistant will be James Abrose,
formerly in charge of the Omaha
branch.
Under the new plan which, it is
understood will be extended through-
out the country the sales and office
(Continued on Page 7)
U. A. Chain Opens Two
in Dec; One in Jan.
Two new United Artists houses, in
Chicago and Los Angeles, are open
in December, with a third, the De-
troit house, to be opened in Janu-
ary, according to Lou Anger, vice
president and general manager of
the circuit.
The Los Angeles theater, seating
2,200, on the two lowest floors of a
new 13-story store and office building
(Continued on Page 7)
N.E. Speeds Relief as
Flood Waters Recede
Boston — With flood waters reced-
ing. New England today is taking
stock of its wreckage, preparing to
stage a "comeback" in clearing the
wreckage, making repairs and gener-
ally getting back to normalcy, after
the worst disaster in its history.
Attention is being devoted today to
prevent spread of disease throughout
the stricken area, with relief work
proceeding rapidly. At least 150 are
dead and thousands are homeless.
Great States in Practical
Control at Peoria, 111.
Peoria, 111. — Practical control of
the local situation has been secured
by Great States circuit, it is reported,
through acquisition of the Apex cir-
cuit. The Garden. Palace and Apex
are theaters bought. The other house
here is the Princess, a small theater.
Great States is a subsidiary of Bala-
ban & Katz.
THE
-a&^
DAILV
Tuesday, November 8, 1927
KTIffSI
«/'FILMDOM i
'■* » ■ ^^ALLTUE TIME,
Yg|.(LlMo.33 Tuesday Novenibtr8,i927 PriciSCents
IDHN W. ALICOATE
Publishit
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered >s
second class matter May 21. 1918. at the
post-oflSce at New York. N. Y., under the act
of March 3, 1879. Terms (Pestage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broac?
way. New York, N. Y. Phone Circle 4736
4737 4738 4739. Cable address: Filmday,
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel: 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London. W. I. Ber-
lin— Lichtbildbuehne, Friedrichstrasse. 22S.
Financial
Trade picked up a bit in film issues, an
improvement over the last few days' in-
activity. However, nothing notable occurred.
High
Am. Seat. Vtc 42 ^
•Am. Seat. Pfd
*Balaban & Katz
♦Bal. & Katz Vtc
Eastman Kodak ..167
'tFilm Inspection
First Nat'l Pfd... 100 3^
Fo.x Film "A" 74^
tFox Theater,s "A". 20
*Interu'l Project
Loew's, Inc 59^
ttLoew's, 6s 41ww.l05^
tf Loew's, 6s 41x-war 99^4
M-G-M Pfd 24%
M. P. Cap. Coip. . 8
Pathe Exchange... 4
tPathe Exch. "A". . 23^
ttPathe Exch. 7s37 91 }4
Paramount Pfd.... 110}^
'Paramount Pfd
ttPar.Bway.5/2s51 . 101 Vi
**Roxy "A" 33
•♦Roxy Units 36
**Roxy Common .. 9J4
.Skouras Bros 40
Stan. Co. of Am. . . 60
TTrans-Lux Screen 3J^
*tUniv. Pictures
Univ. Pict. Pfd. . 98 }4
tWarner Bros. ... 15
Warner Bros. "A" 24J4
Low Close
42^ 42J4
48
60 J4
.... 7354
166>4 166J4
5
lOOK lOOM
74 74?^
19J4 19J4
10
57^4 575^
105 !/2 105^
99 V^ 991.^
24?^ 24?^
4 4
23!^ 23/8
91/2 91/2
108^ 110
119J4
Sales
100
500
'ioo
2,700
1,500
a'.soo
10
17
100
400
200
400
1
23,800
101
30
32 J^
8/2
38
59}^
3«
98 5^
14/»
2454^
101
60
3M
30
98. >^
14/2
24 M
100
6(1
300
100
•Last Prlcea Quoted •'Bid and Asked (Over
the Counter)
ttBond Market
tCurb Market
NOTE: Balaben & KaU it listed on the
Chicago Board; Skouraa on the St. Louis
Stock Exchange and SUnlcy in Philadelphia.
HENNEGAN
Program
Covers
special Designs for
all Holidays,
Write for Samples
The HENNEGAN CO.
Cincinnati, Ohio
Presentations
No "Names" at Strand
Joseph Plunkett stated yesterday
that the Strand would not pursue a
poUcy of "name" acts but would con-
tinue with the old policy.
Baltimore Gets Hon Wu
Baltimore — Honorable Wu Revue
is a headliner at the Century this
week.
Bert Darrell in K.C.
Bert Darrell is now appearing at
the Midland, Kansas City.
Male Ensemble at Stanley House
The Gilbert & Sullivan Male En-
semble appear this week on the bill
at the Stanley Philadelphia, booked
bv William Morris.
"Sorrell" Premiere is Benefit
Receipts from the premiere Friday
of "Sorrell and Son" at the Rivoli
will be turned over to "The New
York American" Christmas and Re-
lief Fund.
M-G-M Stock Declared
Dividend of lYs per cent on the
preferred stock for the third quarter
has been declared by Metro Pictures
Corp. It is payable Dec. 15 to stock
of record Oct. 29.
Connecticut Meets Today
New Haven — The Connecticut M.
P.T.O. meets today to discuss the
results of the recent Trade Practice
Conference.
Ginsberg on Sales Tour
Henry Ginsberg, president of Sterl-
ing Pictures, has left on an extended
tour throughout the country of the
exchanges which handle Sterling
product. He expects to be away for
from five to eight weeks, and ar-
rangements probably will be made
before his departure from Hollywood
for putting into work the fourth filin
on the schedule, "Burning up Broad-
way," which now is being adapted
by Norman-Houston.
Brown Returning Nov. 18
Colvin W. Brown, vice-president of
FBO, who has been abroad for the
last three months in the interests of
foreign sales and distribution, leaves
Southampton on Nov. 12 on the
Berengaria.
Murphy with Cooneys
Chicago — Harold Murphy has been
named publicity manager of the Na-
tional Playhouses chain of nine the-
aters operated by Cooney Bros.
MOTHERHOOD
ROAD SHOW
The World'a most human photoplay.
Breaking Box Offica records •veiy-
where.
STATES CINEMA PROD. CORP.
729 7th Ave., N. Y. C.
Ohio Newsreel to Make
Bow at Columbus Meeting
Columbus, O. — Distribution plans
for the '"Ohio News," a newsreel
sponsored by William James, presi-
dent, and P. J. Woods, business man-
ager, of the state exhibitor unit to
film Ohio events, will be discussed
at the convention here Nov. 16 and
17. First issue of the reel will be
shown at the convention.
The convention opens at 1 P. M.,
Nov. 16, when opening remarks will
be made by James. Mayor James
Thomas, of Columbus, will deliver
an address of welcome to which re-
sponse will be made by J. J. Har-
wood, Cleveland. Following reports
of committees R. F. (Pete) Wood-
hull, president of the M. P.T.O. A.,
will speak.
There will be a report on the Trade
Practice Conference by Henry H.
Lustig, Cleveland, on behalf of the
Ohio delegates to the convention.
The banquet and entertainment of
the convention, takes place in the
evening.
Among speakers will be: Gov.
Donahey, Congressman Begg of San-
dusky, Edward C. Turner, attorney
general of Ohio, R. F. Woodhull,
John L. Clifton, Ohio director of ed-
ucation and censorship, C. C. Petti-
john of the Hays organization, and
Cyrus Locher, Ohio director of com-
merce.
In addition to the ball which will
take place after the banquet, special
entertainment is being arranged for
the ladies.
No Change at M-G-M
Sam Burger has been appointed
temporary district manager of M-G-
M in New York City and State.
David Rosengarten continues as man-
ager of the New York City exchange,
despite reports that he is to resign.
20 Suburbans Day and Date
Detroit — Twenty theaters have
booked day and date showing of
"The Big Parade," for early in De-
cember. All are neighborhood houses.
AVAILABLE IMMEDIATELY
Young lady — ten years tnotion picture
experience Secretary — bookkeeper —
knowledge of every detail motion pic-
ture office.
Reply Box K-164
C/O FILM DAILY
1650 Broadway New York City
WANTED
to buy 2nd hand machine
and chairs
W. DUNCAN
607 W. 137th St. N.Y.C.
Times Square Drapery
and Upholstering Co.
Specialists in Theatre Work
IfcO West 45th St.— Bryant 0114
Detroit Keith House Has
Lowest Downtown Prices
(.Continued from Page 1)
sents a feature, four short subjects
and at least five standard acts of K-A
vaudeville, gets 20 and 40 cents at|
night; 35 and 50 cents on Sundays,
and 25 cents for any seat at week-dayj
matinees.
Paul Bush Resigns
Chicago — A. H. McLaughlin, divi-
sion manager, is in charge of the Tif-
fany-Stahl exchange following resig-
nation of Paul Bush.
Schnitzer on Sales Trip
J. I. Schnitzer, senior vice-president
of FBO, in charge of distribution, is
on a swing of Mid. West exchanges.
PATHE NEWS
— better than ever
in Stamps, Ark.
Stamps, Ark.,
November 5, 1927.
Pathe Exchange, Inc.,
New York City.
Gentlemen :
I just want to tell you that my
patrons and I are enjoying a
marked improvement in your
PATHE NEWS. Have had a
great number of comments the
past few weeks.
Have been using PATHE
NEWS about twelve years, in
fact since your news reel was
introduced to the world, and can
truthfully say you have one of
the finest news reels on the
market today.
I want to also commend your
Memphis office for their sp'en-
did service, courtesy and prompt-
ness.
With best wishes, I am,
Very truly yours,
S. M. POWELL,
Brown Theatre.
RATS
FliEE
and all insects
EXTERMINATED
Any
INFORMATION ON
VERMIN PROBLEM
GUARANTEE EXTERMINATING CO.
j4m*rifa^s Ftremoit Fxterminatort
500 Fifth Avenue, N. Y. C.
LONGACRE 8390
AMALGAMATED
VAUDEVILLE AGENCY
Attractions for
Picture Theatres
Standard Vaudeville Acts
1600 Broadway, New York City
Phone Penn. 3580
It
THE
Tuesday, November 8, 1927
-cStl
OAILV
HOLLYWOOD FLASHES BY WIRE
De Mille 2 Month Budget $1,250,000
FOX COMPLETES 29, SEVEN IN WORK -HENRY KING TO DIRECT NORMA'S NEXT-
CHASE SIGNS FOR 5 YEARS WITH ROACH -SHIRLEY MASON RENEWS-OTHER NEWS
lUILMSINWORKIN
IWO MONTH PERIOD
Between now and the end of the
year. Cecil B. DeMille's production
expenditure will total $1,250,000, ac-
cording to William Sistrom. general
manager of the studios. T.here arc
1 1 pictures to be filmed between now
and New Year's.
These are: "Menace," which Kl-
mer Clifton will direct with Victor
X'arconi featured from a story by
John Farrow; "Walking Back." \'era
Reynold's starring vehicle which Ru-
pert Julian will direct; ".X Blonde
for a Night," starring Marie Prevost
under direction of E. Mason Hop-
per with Harrison Ford and Frank-
lin Pangborn in the cast; "Hold 'Em
Vale," which E. H. Griffith will di-
rect; De Milie's own production,
"The Godless Girl"; and "Midnight
Madness," which Harmon Weight is
directing with Jacqueline Logan and
Clive Brook featured.
Halsey and Hayward Authors
Forrest Halsey and Leland Hay-
ward wrote "The Whip Woman,"
which Joseph C. Boyle will direct
for Robert T. Kane under super-
vision of Allan Dwan. Antonio ^Io-
reno, Lowell Sherman and Estelle
Taylor head the cast.
Canada National is Name
Canada National Pictures will be
the name of the company which will
operate the studios at Victoria. B.C..
according to James J. Wright of San
Francisco, one of the sponsors. The
firm has purchased 923 acres of land
at Victoria for the new development.
Take-a-Chance Week to be
Put Over by Wesco Chain
I Weekly and bi-weekly change
houses of the Wesco chain arc to
stage Take-a-Chance Week soon.
Under the plan, no mention is made
in any advertising or publicity as to
what attractions are offered, the pa-
Jf^rons being asked to "take a chance"
ithat the entertainment will be worth
, ithe admission paid.
'»-?oweIl and D'Arras on Long Terms
J ' William Powell and H. Abbadie
'I D'Arrast have signed new long term
t ontracts with Paramount.
Wolheim in "Hell's Angels"
Louis Wolheim has been signed
If the role of Bozo in "Hell's
Vngels."
Henry King to Direct
Norma Talmadge's Next
Henry King and not I'red Niblo
will direct Norma Talmadge in "'A
Woman Disputed," following nego-
tiations. This means that produc-
tion of "My Woman" will be de-
layed pending completion of the Tal-
madge film. King also is to make
"The Darling of the Gods" as a
Henry King production. Xiblo, who
had been scheduled to direct the
Talmadge film, is to make "Flower of
Si)ain," co-starring Ronald Colman
and N'ilma Banky for Samuel Gold-
wvn.
Chase Pact with Roach
Extended Five Years
Charley Chase, has extended his
Hal Roach contract for five years.
Chase is to make ten Roach comedies
■for 1927-28.
Gloria Leaves for N. Y.
Gloria Swanson left yesterday for
New York.
Stromberg Back at Studio
Hunt Stromberg, who has just re-
covered from illness, is to produce
"The Argonaut," for M-G-M. Jack
Conway will direct with Joan Craw-
ford featured.
"Chinatown Charlie," Hines Next
"Chinatown Charlie," Al Woods
play by Owen Davis, is to be Johnny
Hines' next production. Charles
Hines will direct.
Pembroke Directing Carr Film
Percy Pembroke is directing "The
Law and the Man," for Tremm Carr
Prod. Gladys Brockwell and Tom
Santschi play leads.
"Skyscraper" Boyd's Next
"Skyscraper" will be William
Boyd's next for Cecil B. De Mille.
Howard Higgin will direct.
Woodyard Sues to
Restrain Lupe Velez
Hearing was scheduled yesterday
in injunction suit of Frank A. Wood-
yard against Lupe Velez, Mexican
player, and the De Mille company to
restrain her from working for the
producer. The youthful player, who
appears in "The Gaucho," was dis-
covered in Mexico City by Woodyard,
he claims, and in March of this year,
placed her under contract for three
years at a yearly guarantee of $6,-
000. He asks an accounting of monies
paid the player by the De Mille firm.
fOX COMPLETES 29;
SPECIALS PROGRESSING
Fox has 29 productions completed
and seven more in production under
supervision of Winfield R. Sheehan.
These 29 do not include two reel
comedies or any other short sub-
jects, all of which are ahead of
schedule. In the meantime^ work is
advancing on the specials to be re-
leased early in 1928-29.
Pictures scheduled or on which
preparatory work has started include:
Tom Mix in "$5,000 Reward," "Holiday
Lane," "Fleetwinft," "Soft Living," "Hello
Sucker," "The Escape," "The Sport Girl."
"White Silence," "Dressed to Kill." "The
Blonde Panther," "Soul of Passion," "The
A la Carte Girl," "None but the Brave,'
"French Ankles," "The Unknown Beauty,"
"Atlantic City," "Earth and the Woman,"
and "The Girl from Havana."
Langdon Signs Geibler
.A.. H. Geibler has been signed by
Harry Langdon to title and assist in
gagging "The Chaser."
Creelman Writing Script
James Creelman is writing script
of "The Red Dancer of Moscow" for
Fox.
Becky Gardner Writing Original
Becky Gardner is writing an orig-
inal for Fox.
Columbia Extends Shirley
Mason for Two More
Contract of Shirley Mason has been
extended by Columbia. She is to ap-
pear in two more pictures under the
arrangement.
Argentine Actress on Visit
Marie Roder, Argentina actress,
who has adopted the name of Mary
Clay, is visiting the studios, study-
ing production for a series of articles
for two Buenos Aires newspapers. In
the last four years she has appeared
in 18 films for Zenith Films, which
has studios at Buenos Aires.
Greene Completes First
"The Port of Missing Girls" is
final title chosen for the Brenda pro-
duction, "White Lights," according
to President W'alter E. Greene. This
is the company's first picture. In the
cast are: Barbara Bedford, Malcolm
MacGregor Natalie Kingston. Wynd-
ham Standing. Hedda Hopper,
George Irving, Rosemary Theby,
Charles Gerard. Bodil Rosing, Paul
Nicholson and Edith Yorke. Irving
Cummings directed.
A Little
from ''Lots''
By RALPH WILK
Hollywood
THELMA TODD is one of the
busiest girls on the Coast. She
is one of the blondes that is preferred
and is now working opposite Richard
Dix in "The Traveling Salesman."
Last week she was in "Hell's Angels"
and the previous week had finished
her part in "The Noose."
* * *
From the East cornea word that
Goldie Levinson has become en-
gaged. Goldie did not allow any pro-
duction lull to bother her, and her
Coast friends are hoping her honey-
moon trip will include Hollywood.
Goldie is purchasing agent at the
Cosmopolitan studio.
* * ♦
"What are you doing?" Bill
Miller, the cameraman, was
asked. "I am between tests,"
was his reply.
* * ♦
A Hollywood title — "This is
not a hotel lobby — get the
idea?" Sign at important
studio.
* t *
Our Passing Show: Jack Hyland
and Jimmy Townsend visiting the
Metropolitan studio;' Buddy Shyer re-
turning from San Diego, where he
assisted Jimmy Fitzgerald on a
Western; Jacqueline Logan dining in
a Culver City cafe.
* * *
Sonya Levien is a prolific writer.
She tosses off adaptations and fic-
tion tvith equal facility. The Chi-
cago Tribune syndicate will serial-
ize her "Man Crazy" which deals
ivith Hollytvood. Miss Levien is now
adapting Julien Josephson's original,
"My Country."
* * *
Jimmy Morley, the film edi-
tor, is not "high hat," but he
is cutting "My Friend from In-
dia."
* * ♦
Warner Richmond has only one
"dissipation" and that is buying
shines for friends who I'isit the boot-
black at the De Mille studio. By
the way, Warner, rvho was in "ToV-
able David" starring Richard Bar-
thelmess, will support the star in
"The Little Shepherd of Kingdom
Come." Warner, who is very active,
18 finishing work in "Chicago."
What^s Hollywood Doing? Film Daily Answers the Question
J
KINOGR
In the Greak
Arthur James in Motion Pictures Today presents each
week a comparative appraisal of all the current news
reels. After reviewing ten issues of all news reels Mr.
James now gives, in Motion Pictures Today for November
5, the following resume:
THE
SCORE
"The formal appraisal from a newspaper point of view
of the news reels, issue by issue, was begun in the
October first number of Motion Pictures Today. The
following table shows the ten releases beginning with
ISSUE OF
WED. SEPT. 28
ISSUE OF
SAT. OCT. 1
ISSUE OF
WED. OCT. 5
ISSUE OF
SAT. OCT. 8
ISSUE OF
WED. OCT. 12
1st
PLACE
KINOGRAMS
Pathe
Pathe
Fox
KINOGRAMS
2nd
PLACE
Pathe
0
KINOGRAMS
KINOGRAMS
Fox
3rd
PLACE
Fox
0
0
Pathe
Pathe i
EDUCATIONAL FILM EXCHANGES, INC.
Member, Motion Picture Producers and
Distributors of America, Inc. Will H. Hays, President
In Motion Pictures Today for October 22
Mr. James says:
"Kinograms has it over the others like a
tent for intelligence and enterprise."
Again in the issue of October 29 he says:
"Kinograms first for intelligence of handl-
ing the human interest material."
i
I
\MsnmT
News Reel Race
r
and including the issue of September 28th. First,
second and third are given in the order of the appraisals
week by week and whenever a cypher appears it is
understood that the appraiser bunched the non winning
reels as being on a par for either a second or third choice.
"This box score is provided to give exhibitors an idea
of the standing over a period of weeks and may be of
value because of the keen competition among the six
news reels. Those appraised were: Kinograms, Pathe,
Fox, M-G-M, International and Paramount."
y
ut
aid
of
ap-
nce
le."
nta
w the
San 1
the Plaz,
Butler,
seating 1,
Micheison
Roswell, :
Co. plan to
ISSUE OF
SAT. OCT. 15
Pathe
Paramount
liternational
ISSUE OF
WED. OCT. 19
KINOGRAMS
Pathe
0
ISSUE OF
SAT. OCT. 22
ISSUE OF
WED. OCT. 26
ISSUE OF
SAT. OCT. 29
KINOGRAMS*
Pathe
Paramount
Fox
KINOGRAMS
Pathe
Paramount
KINOGRAMS
Pathe
0
•From Motion Picture* Today, ' tober 29: "With an edge to Kinograms on the in telligen t handling of the titles and < Jtting."
it's intelligenctf enterprise and quality you're after
SHOW
CINOGRAMS
THE
The
1928 Film
Year Book
' It
In J^a luary
L
14
About the J
It is a whale. T.
is that upon its JL
its contents tha\
time deriving int
its pages.
'i
Ot
iti
The Year Book look
the Encyclopedia Brit—
as authoritative. It is^f^l
R
n Year Book
h
aint I have to make
ne so engrossed in
hoiurs of valuable)
entertainment from
<: C. DEITRICH,
ntemational Newsreel
' of the volumes of
id seems to be just
ece of bookmaking.
LOCK,
Editor-in-Chief ,
Paramount Pictures
I find the Year Books of great value to me and my
office staff.
NATHAN BURKAN
DAILV
Tuesday, November 8, 1927
Film Houses Not too
Large, Davis Says
{Continued from Page 1)
houses are uot too large is to watch
the crowds in the afternoons troop
into them, "like streams of ants into
anthills and in the evenings stand in
like hungry creatures waiting for
their dole of bread.
"Of course theaters are 'built in
large size and of great seating capac-
ity' for the sake of increased profits
and, of course, this is 'another com-
mercial aspect of the film business' —
but why not? Does anyone suppose
that the film business or any other
business exists solely for altruistic or
esthetic reasons?
"A return to the nickelodeon, even a beau-
tified and glorified nickelodeon would be a
piece of folly. Far from proving a benefit
to the public, it would be a distinct di aster
and, in addition, would prove a source of
irreparable harm and a certain setback to
the industry as a whole.
"To say that the large theaters are the
cause and inspiration for the production of
the sensational pictures of today also is an
untenable conclusion. The photoplay of quiet
action and suppressed tempo, the pictured
theme of love and beauty and the moving
splendor of the universe is just as increas
ingly interesting in the big well-aopointed
theater as the spectacular and sensational
production.
"The matter of eye-strain also is not a
modern problem. It characterized the movies
in the decade before the advent of the bit:
modern theater. Eye strain, however, had
nothing to do with the size of the houfe, bu
with intermittent sprockets, shutters and gen
eral imperfections of projection. The diffi
culty was successfully eliminated or reduced
to a negligible minimum so that it no longer
is a live problem.
"The fact that some people are near sighted
and some far sighted has no connection with
the size of a theater except, indeed, that a
return to the small theater would place the far
sighted ones at a distinct disadvantage, and,
on the contrary, the large theater of today
affords opportunity for both far and near
sighted as well as those of normal vision
to accommodate themselves to the screen."
Davis recently supplied the 50
piece concert orchestra at the Fox
theater, Washington, and is now or-
ganizing a stage orchestra for the
Roxy, New York.
Speech Reflects Mentality,
M. P. Salesmen are Told
Importance of speech as the re-
flector o/f mental efficiency, was the
subject of an address made before
M. P. Salesmen, Inc., at the Hotel
Manger, by Dr. Frank H. Vizetelly,
for 37 years editor of Funk & Wag-
nail's standard dictionary. Arrange-
ments for the engagement were made
by Jack Goldstein.
The effect of speech on one's pros-
pect in life and reasons why all
should be careful of what we say
and how we say it, were stressed
6y Dr. Vizetelly, who summed up
with this rule: "If your lips would
keep from slips, five things observe
with care. Of whom you speak, to
whom you speak, the manner, when
and where."
Picayune, Miss. House Open
New Orlean — The New Fornea at
Picayune, Miss., with a seating cap-
acity of 650 has opened. Vaudeville
is presented in addition to films. The
theater is owned by L. G. Shields of
Bogalusa, La. and W. J. Fornea, of
Derby, Miss. Rupert Richards is
manager.
And That's That
By PHIL U. PALYi
U
HOWARD DIETZ, we believe it
was, who offered the following as
a sentence using tempest: "I guess
I'll go home, it's tempest 10."
Ramon Novarro paid Dorothy
Cummings' regal dignity during his
neiv picture a compliment, when,
viewiiig her in the role of a dowager
queen, he exclaimed: "Gee, she looks
like everything a queen ought to be
— but ain't."
Jerome Safron, F B O Philadel-
phia manager, followed in the foot-
steps of his boss, Lee Marcus, and
was married.
Reunions are the thing at United
Artists. Lionel Barrymore in
"Drums of Love," was back with
D. W. Griffith, under whose direc-
tion he made his screen debut in a
Mary Pickford picture. On the
other hand, Louis Wolheim, who
made his debut with the Barry-
mores in "The Jest," is supporting
John Barrymore in "Tempest."
Frank R. Durkee, Baltimore show-
man, and W. Cadoret, general man-
ager of the Comerford chain, are
strong for First National. They've
booked every picture released by the
company since it was organized.
"Love's Labor Lost" was the sad
plaint of George Irving and Cissie
Fitzgerald when Director John
Waters of "The Side Show" told
them to lay it on thick as they start-
ed their necking party on the set
at 2:00 A. M. It was the director's
joke, for there was no film in the
camera.
Gladys Brockwell, who appears
with John Gilbert in "Man, Woman
and Sin," has a unique claim to fame
— she hasn't any hobbies.
Lon Chaney fooled some of the
scoffers when he corroborated his
fish stories with a film record of his
vacation trip.
Do clothes make the woman? Gre-
ta Garbo demonstrates she has "it,"
in rough peasant garb as well as in
the role of a gorgeous star of the
French stage in "The Divine Wom-
an."
And, speaking of clothes, in Ra-
mon Novarro's new picture, Renet
Adoree, for one of the few times in
her screen career, wears sumptuous
gowns.
Don Bennett watches today's elec-
tion results up New Rochelle way
with bated breath. He shot a po
• litical film for the "opposition"
party, which was used as election
propaganda, and if they don't "get
in," Don will probably clear "out."
i(
Tuesday, November 8, 1927
THE
iSBtl
DAILV
More New Processes
in Stereoscopics
Structure of the industry in tlie
United States and abroad.
Approximately $1,500,000,000 is iiivcslid
in the motion picture industry, $1,250,000,0^0
of which is invc teil in theaters, the tulancc
in stuilios and distrihuting olTices. ('I.!).
Imports and exports of film of the I'liitcil
States, Germany. England, and France, have
heen Kiven in a summary which covers the
last three year>. (^4). A report of the \j. S.
Uep't of Commerce shows a decrease in ex
ports for the year 19Jo. (95). The export of
unexposed film from Germany to the L/'nite>l
States decreased from 26.062.800 kilograms
in 1925. to 15,692.300 kilograms in 1926.
Export of other films increased from 58,500
kilograms to 100.000. (96).
The South American market strongly fav
ors L'nitcd States films, ninety per cent of
the pictures sho%vn there being made in the
I'nited Slates. (97).
A report has been made which gives the
industry's income for 1925. In this year.
5.376 amusement corporations and 314 mo
tion picture producers filed returns with the
Government showing their assets in cash,
accounts receivable, notes receivable, inven
tiiry. fixed property and investments, and
their liabilities in accounts payable, note
pa>able. bonded deljt, and mortgages. (98).
A survey has been made of the prmlucing
organizations and of the distribution and ex
hibition conditions in Europe and England.
(99). It has been reported to the Dcp't of
Commerce that in metropolitan France 3,995
motion picture theaters are registered, 180 of
which are in Paris. Twenty-four of the
Parisian theaters have more than 1500 seats.
(100). There are approximately 9.500 the
aters in Central Europe, Spain and Italy,
(iermany, the largest motion picture market
in Europe, had at the beginning of 1926.
3878 theaters. In Germany, 206 producers
made 246 pictures that year. (101). Belgium
has. according to another survey. 1000 the
aters, 100 of which are in Brussels. (102).
Australia has one picture hou<e for each
5000 of population. (103) while 900.000.000
people in the Orient are served by 1,600
the.iters. Japanese producers make approxi
mately 700 features yearly. (104).
Stereoscopic Motion Pictures
A large producing organization has acquired
the rights to a process of making third dimen-
sion pictures, developed by two Swiss in
ventors. No auxiliary apparatus is required
to project films made by this process; stand-
ard theater projectors are useil, and the
pictures are viewed with the unaided eye.
(105). A film has been completed which is
said to have met all expectations. (106).
A patent has been issued upon another
mean sof stereoscopic projection which em-
ploys two screens, placed at opposite end^
of a hall. The spectators can see directly
Finishes Tomorrow
The tenth and last instal-
ment of the fall report of the
Committee on Progress of the
Society of M. P. Engineers ap-
pears in tomorrow's edition of
THE FILM DAILY. Today
is the ninth. The preceding sec-
tions were published in the fol-
iDwing issues:
Oct. 21-24-25-26-28-31 and
Nov. 1 and 4.
only one screen and are provided with a
viewing means which enables them to register
the two sets of images. (107).
It is said that a stereoscopic illusion is
attained through the use of the so called
niagnascope. Another feature of this device
IS that a picture 30 x 49 ft. in size may be
projected. (108).
A motion picture screen composed of small
glass particles has been installed in a New
Vork theater and is said to give an illusion
of depth with ordinary projection. (109).
In an amusement park in Berlin, still and
motion pictures have been projected on a
curtain of spray from jets of water, giving
an illusion of relief. (110).
Sources of Material
(93) FILM DAILY, (N. Y.) July 14, 1927,
p. 6.
(94) iM. Calin, Cinematographic Francaise
(Paris) 8, Dec. 31, 1926, p. 19.
(95) M. P. News (N. Y.) 35, Feb. 18, 1927.
p. 566.
(96) Photographiche Industrie (Berlin) 24,
Nov. 8, 1926, p. 1151.
(97) M. P. Today (N. Y.) July 9, 1927, p. 4.
(98) M. P. News (N. Y.) July 8. 1927, p. 36.
(99) M. P. News (N. Y.) 35, March 4, 11,
18, 25, 1927, pp. 737, 845, 940, 1033.
(100) M. P. News (N. Y.) Sept 16, 1927,
p. 387.
(101) FILM DAILY (N. Y.) June 19, 1927.
(102) M. P. Today (N. Y.) Aug. 13, 1927,
p. 8.
(103) M. P. Today (N. Y.) May 28, 1927,
p. 6.
(104) FILM DAILY (N. Y.) June 26, 1927,
p. 5.
(105) M. P. Today (N. Y.) May 28. 1927.
(106) M. P. Today (N. Y.) Sept. 10, 1927,
p.7.
(107) A. Cairn. British Patent 262876.
(108) Motion Pictures (Brooklyn, N. Y.) 3,
No. I, 1927, p. 1.
(109) J. S. Spargo, Exhibitors Herald (Chi
cago) Sec. I, 29. April 30, 1927, p. 40.
(110) Korrespondenz Photographische (Wren,
(lermany) 62, March 1926, p. 45.
United Artists Force
Under New Sales Plan
(Continued from Page 1)
personnel will be entirely separate.
Sales will be handled entirely under
the group plan, with one manager in
charge of several offices. There will
be an office manager in each branch
whose duties will be divorced entire-
ly from selling activities. This change
also will eliminate all branch man-
agers.
In connection with the change,
Herb Hayman, who has been assist-
ant to Wallace, has been transferred
to Minneapolis and made office man-
ager. He will be succeeded in Chi-
cago by Frank R. Martin, who was
(formerly in Chicago but recently has
een in Indianapolis.
.A. Won't Confirm or
Deny Sales Reorganization
United Artists' home office yester-
day refused to confirm or deny the
-eport that the change made at Chi-
:ago is part of a nation-wide reor-
ganization of the company's sales
orce, under the new system.
U. A. Chain Opens Two
in Dec; One in Jan.
(Continued from Page 1)
on Broadway between 9th and 10th
will be opened the first week in De-
cember.
The Chicago theater, to be opened
about Dec. 15, seats 1750 on two
floors, is located on West Randolph
near Dearborn St. Everything but
the four walls of the .Apollo was torn
down.
The Detroit United Artists seats
2,000 on the two lowest floors in an
18-story office and theater building
at the corner of Bagley Ave. and
Clifford St. and will be open about
Feb. 1. This theater and the build-
ing which houses it are also entirely
new. The Detroit theater, like those
in Los .\ngeles. and Chicago, will be
called the United Artists.
Makes Jungle Film
Paris — Twenty thousand feet of
film of animals in their jungle haunts
has been brought back from Central
Africa by Frederick Paterson, head
of the National Cash Register Co..
president.
Trade Parley Praised
at Oklahoma Meeting
(iontinitfti jium I'aye 1)
accomplishments of the conference at
yesterday's meeting.
The conference laid the founclation
for more friendly feeling between ex-
hibitors and distributors, and "if
nothing else was accomplished, that,
alone, would have been worth tiie
effort," I'ickrell declared.
"Despite the fact that there were
many quarrels and disagreements
tliere was a marked showing of desire
to get lojjjether, a genuine effort to
do so, and I'm sure all the delegates
felt that such a result wuuid eventu-
ally be attained," he said.
"In my opinion, the keen edge of
the wedge was inserted, not to pry
exhibitors and distributors apart but
to bring them closer togetlier, and
when lliat is actually done many of
the troubles now existing will disap-
pear.
"Not only was the conference
worth while but extremely valuable."
Fight Films Seized for
Second Time at Atlanta
Atlanta — Second effort to show the
Denipsey-Tunney hglu films in At-
lanta was stopped by Louis R. Craw-
ford, U. S. marshall, who seized the
fihus at the Metropolitan. The films
were seized under a warrant issued
by Commissioner L. S. Ledbetter.
D. H. McGee, who has operated as
a booking agent and distributor of
state rights pictures in Florida for
several years, is said to have made a
sworn statement which led to the
seizure of the film following three
days of intensive investigation by
Federal agents wherein thev develop-
ed clues of alleged conspiracy to vio-
late the Federal law prohibiting the
transportation of fight films from
state to state.
Affidavits on which the Metropoli-
tan warrant was based alleged that
Frank H. Hicks, a local man, told
McGee that he (Hicks) was responsi-
ble for the Metropolitan's fight films
being brought to Atlanta and that
the films were his property. McGee
swore in his affidavit that he had ap-
proached the management of the
Metropolitan relative to securiHg the
booking rights of the films, and that
on a second visit to the theater he
was told by Hicks that "the films
belong to me and I am responsible
for having them brought here."
Hicks told McGee that he did not
want to sell the rights to exhibit the
films because he was booked solid
for the state, the affidavit alleges.
Harry S. Redpath, department of
justice agent, signed an affidavit al-
leging that he interviewed Hicks and
that Hicks told him that he was
standing on the street one afternoon
when a man named McCullough de-
livered the films to him in exchange
for the payment of $1,000. Hicks
then contracted with Sig Samuels,
manager of the Metropolitan, to show
the films on a percentage basis, the
affidavit charges Hicks with stating.
New Theaters
Ciulahy, Wis. — Jake Discli has upciied thi-
New Majestic seating 800.
Oklahoma City — L. M. Ranch will build the
Victoria al Classen Boulevard and Eigh
teenth St. at a cost of $100,000.
Boston — The Washington Street, located at
820 Washington St., has opened.
Tomtistone, Ariz. — Ciacomo Bros, have
opened the Crystal, seating 600.
Laramie, Wyo. — J. (j. Burbank plans to
build a 1,000-seat bouse at 309 So. Fifth St.
licllcrosc. N. Y.^The Playhouse Co. has
openeil a theater here un<ler direction of
Irwin Wheeler.
Springville, V. — Emil Ostlund has pur
chased a site on Main St. for a $17,000
house.
Bennington, Vt. — Bennington Amusement
Co. plans to build a theater at West Main
and Wa.shington Sts., to seat 1,500.
.San Francisco — Mark Harrison has opened
the Plaza at Sacramento St. and Presidio Ave.
Butler. N. J.— The Butler has opened,
seating 1,000, umlcr management of Charles
Michelson.
Roswcll. N. M. — The Pecos Valley Theaters
Co. plan to build a $125,000 theater.
Gainesville. Fla. — The Baird has opened
under management of J. N. Treece, who also
operates the Lyric.
Ann ArlM)r, Mich. — Butterfield Theaters is
buil<iing the Michigan seating 2,000 and cost-
ing $600,000. It is on Liberty St. and opens
Jan. I.
Tuggle Opening New House
Birmingham — Rising upon the ruins
of a disastrous fire that virtually wip-
ed out the little town of West Bloc-
ton, Ala., is an attractive theater,
promoted and built by Tom C. Tug-
gle, one of the most enterprising
showmen in Alabama. The new the-
ater is scheduled to open Nov. 16.
$2,500,000 Issue By
Roxy Theater
Corp.
(Continued from Page 1)
per cent. These notes will be issued
in coupon form in interchangeable
denominations of §1,000, $500 and
SIOO. These notes are a direct obliga-
tion of the Roxy Corp. secured by a
mortgage on the property of the com-
pany.
Weber Leaves Tiffany
John N. Weber, for many years
handling foreign business for Tif-
fany-Stahl, has resigned.
Shalit Tiflany-Stahl Manager
Carl H. Shalit, formerly connected
with the Tiffany-Stahl exchange in
Detroit as a salesman, has been ap-
pointed branch manager in place of
Allan Moritz. General Sales Manager
Ed. Smith announces.
Renaldo Completes Role
Duncan Renaldo has just com-
pleted the male lead in "Romany
Loves" a Tiflfanv Color Classic.
Bradley Barker directed the picture
which was produced in New York.
THE
-.^Bg^
DAILY
Tuesday, November 8, 1927
DARY TIPS VOUCH MEAM DOUAOS FOC SHOWMEN
"The Cat and the Canary"
(Universal)
Ran co-op page in Star-Journal.
Across top of page ran the lines:
"Free Tickets to See 'The Cat and
the Canary'— Star Theater— Starting
Sunday." At each side were catchy
line drawings taken from an ad cut
shown in the press book. Between
was a box giving details of the con-
test conducted in connection with the
page. In each of the nine merchant
ads which made up the page was the
head of a Universal player. These
heads were cut from the publicity
stereos. To win one of the prizes
the contestant had to correctly iden-
tify these players and write a 50-
word story on "Why I Like One of
These Stars." The first prize was a
canary donated by a new pet shop. —
Star, Cleveland.
"A Gentleman of Paris"
(Paramount)
Young man in a tuxedo and wear-
ing a silk hat carried a trick suit-
case. When he got to a street cross-
ing where people were waiting for
traffic signals he pressed a spring
on the case allowing it to fly open —
revealing a cut-out heart with copy
on it reading, "Adolphe Menjou in
"A Gentleman of Paris — Now Show-
ing— Hippodrome." — J. P. Harrison,
Hippodrome, Waco, Tex.
"The Great Mail Robbery"
(F B O)
Carried misspelled advertisements
of the leading merchants in the house
organ and offered free tickets to the
person who found the greatest num-
ber of misspelled words. The city
was covered in a house to house can-
vass in order to place a copy of the
house organ in each home. News-
boys also were furnished copies of
the theater paper which had a
streamer headline "The Great Mail
Robbery." The newsboys shouted
this as an extra during the showing.
— -L. A. 'Chatham, Savoy, Shawnee
Okla.
"The Toy Girl"
(Fox)
Secured cooperation from six stores
in putting on a fashion show, the
models being recruited from the so-
ciety girls in town. The six stores
in the tie-up, advertised in six out
of town papers and took almost a
full page in the local "Herald and
Journal." The stores also paid for
the programs and put a herald in
every outgoing bundle ten days in
advance. The stores further co-oper-
ated bv having window displays and
defraying half the cost of the gowns
and costumes used in fashion show.
— James H. McKoy, Rex, Spartan-
burg, S. C.
"Metropolis"
(Paramount)
Tied up with a radio store which
installed a Radiola in the lobby and
a card nionpside contained ropv read-
ing. "Twenty vears ago entertain-
ment over the radio was only a dream
''Don't Try to Fool 'em' ''^ One
Way to Build Kid Matinees
By CHARLES IVVERZ,
Wesco Manager, Pasadena, Cal.
Once we tried children's matinees
when I operated a theater in New
Jersey. It was a terrible flop be-
cause we didn't understand the psy-
chology of the matter. During that
big Eastern fiasco the trouble was
that we put the matinee on at 10
A. M. It was too early for the
mother to get the little ones off to
the theater, and they got home too
late for their lunches. My wife said
they must have their lunch before
going to the theater and then it
didn't matter how long they remain-
ed. And so it was. We start at
12:30. I think the first matinee was
1,400 children and it went up to
2,000 and stayed there. All we could
hold. Of course we made it attrac-
tive from every an^le. We adver-
tised that mothers could leave the
little ones, do their shopping or vis-
iting and call for the kiddies at 3:30.
the women understand this now and
it is done just that way. We have a
kindly old lady dressed in white who
patrols the aisles. She looks after
the little girls and keeps the little
boys from getting unmanageable,
better than a man could, and the
mothers notice that there is a wo-
man in charge. On the big break
when the two thousand children fair-
ly burst into the streets from every
exit we have police officers on duty
at the crossing nearby and in front
of the theater. Our friends, the
motorcycle cops, come in and go
through the retiring rooms and
through the balcony several times
and check up on the tough kids.
Once in a while we secure "some-
thing for nothing" for the children,
and bearing in mind the child's na-
ture, we give nothing unless we have
it for every child present. A con-
fectioner donated 2,000 chocolate
eggs at Easter time; the Whistle
Bottling Co. donated tickets good
for one bottle of Whistle and good
at any dealers in the city; Luna
Park Zoo donated 2,000 tickets free
for the children to see the wild ani-
mals that appear in the current se-
rial "King of the Jungle." We also
brought some of the animals to the
theater and showed them to the kid-
dies.
Don't try to fool the kids. They
are foxier than any grown patron
ever was. Give them what you ad-
vertise and above all give them the
whole show.
We at the "Raymond," now, put
on a child's approved feature first;
a serial; news; regular feature (when
suitable, and they generally are in
this theater) and the Fanchon and
Marco act, and get them out around
three o'clock. We stress in our ad-
vertising the fact that the adult mati-
nee on Saturday begins at three, and
so we give the grown folks who don't
like the noise of the children, a
chance to avoid being in that early
crowd. It works fine and we get a
normal regular matinee after three
o'clock, although a lot of grown-
ups like to come in and hear the
children cheer when the villain gets
it in the neck. The kiddies pay ten
cents; grown folks pay weekday
matinee price to 1:30 when the price
goes up to Saturday scale.
If a mother is in a hurry to get
her children or the weather is bad
we let them in to roam around at
will. We overplayed the service in
the beginning so that young mothers
brought infants and handed them to
the ushers to hold while they went in
to see the show. Holding the kids
wasn't so bad but there is always
great danger of lawsuits arising
where we undertake anything of that
sort, so we cut it out quickly. And
of all the days in the week this day
is the one when the manager MUST
positively be in the theater every
minute of the time the children are in
the house. If anything ever happen-
ed during that time, his only chance
for his "white alley" would be the
proof that he was there endeavoring
in every way possible to avoid panic
or accident, and the employees
throughout the theater here, espe-
cially the usherettes are carefully
instructed that whenver there is the
slighest danger of a scare of any
kind, such as smoke from a fuse
blowing out, or a motor burning up
and smoking up the theater, to
immediately throw back the draperies
at doors and open all exit doors. It's
surprising what a calming effect the
fresh air has upon people who are
scared.
The children are direct advertis-
ing aside from the cash receipts of
the matinee and carry home a tale of
a wonderful show that brings out the
grown folks, and so they build your
regular business better than any
other medium except the word of
mouth advertising of your regular
patrons.
just like 'Metropolis' is today. Will
this dream also come true? 'Met-
ropolis' Now Showing." In addition
to receiving various concerts over
the radio, several interesting remarks
were made about the picture. — J. T.
Hussey, Strand, Tampa, Fla.
"Moon of Israel"
(FBO)
Chariot, paraded streets for three
days in advance of opening and then
daily during engagement. The vehicle
was drawn by two horses and driven
by a man garbed as a Roman cha-
rioteer. Banners, draped from the
backs of the horses, proclaimed the
showing. — Edward A. Crane, Capi-
tol, Jacksonville, Fla.
"Nauehty But Nice"
(First Nat'l)
Lollypops were distributed several
days in advance. A tag was tied to
the wooden holder of the candy,
which tead: "This is naughty — but
m-m-m-mm, but it's awfully nice!
See Colleen Moore in 'Naughty But
Nice' at the Strand, starting Sunday."
— W. H. Bergmann, Strand, Fort
Dodge, la.
"Painting the Town"
(Universal)
Page co-operative ad broke the day |
before opening giving explanation of |
treasure hunt contest in addition to
showing the merchants' and theater's
ads. Each merchant had three articles
on display in window, one of which
was contained in the Harvest Moon
Treasure Box in the lobby. For each
article guessed correctly, one point
was credited to the contestant; the
one receiving the largest number of
credits won the entire contents of
the treasure box. Printed ballots were
given to each contestant whereby
they could fill in the article alongside
of the merchant's name. — Walter L.
Morris, Plaza, Asherville, N. C.
"Smile, Brother, Smile"
(First Nat'l)
Distributed 2,000 stickers bearing
simply the inscription, "Smile,
Brother, Smile!" among automobil-
ists of the city, without disclosing
that it was an advertisement for the
film. The sticker stunt was followed
by distribution of little folders, em-
phasizing the fact that "Smile, Broth-
er, Smile!" is a traveling salesman
story. This circular enjoined the pub-
lic "to park your troubles in our
ticket chopper, and 'Smile, Brother,
Smile!' exposing the innermost se-
crets of the traveling man." — Charles
Jones, Colonial, Harrisburg, Pa.
"The Sunset Derby"
(First Nafl)
By means of a special herald, dis-
tributed among the crowds waiting
for the circus parade, "whipped" the
circus and drew large audiences for
this picture. The herald was headed
"We have no parade today but you
can see the best show in town at the
Orpheum." The words, ''No parade
today," were printed in large, heavy
type which insured the herald's being
read by those waiting to see the cir-
cus parade. — John W. Creamer, Or-
pheum, Atchinson, Kan.
"Swim, Girl Swim"
(Paramount)
Caricature drawings of Bebe Dan-
iels and announcements of the pic-
ture as a college story greeted the
students as they went to their class
rooms Friday before opening. This
stunt entailed a lot of time and ardu-
ous work but from comments of the
students it reacted favorably on the
picture in a big gross. — C. Clare
Woods, Colorado, Pueblo, Colo.
"Three's A Crowd"
(First Nat'l)
Main lobby display was a large
picture of the star, with a clever
caricature beside it, in a gilt frame,
placed to the left of box oflFice. Title
was bright red and white type on a
dark background. Smaller framed
po'-trait was hung to the extreme
left. Complete programs in 18 bv 40
inch frames were on either side of
the entrance. — New Everett, Everett,
Wash.
^^^^
;!^<> NEWSPAPER
o/* FILMDOM
ULTHE NEWS
ALL THE TIKE
VOL. XLII No. 34
Wednesday, November 9, 1927
Price 5 Cents
A Lesson
SIXAIN'S traditional dignity
and Old World reserve are
affronted. "Valencia" is in-
sulting, a distortion of the truth.
A ban against M-G-M is issued
without warning. Now the
Spanish Government relents and
Metro gets another chance.
A fresh indication of the deli-
cate situation which confronts
the American trade abroad and
a demonstration of the need for
a more careful check on produc-
tion at the source.
The Trade Balance
The producers' association on the
todst has developed an idea exchange.
Its purpose is to eliminate stories
and gags which may offend the sen-
sibilities of religious or racial groups
in the domestic market. The scheme
works out extremely well. It seems
to us that its application should be
extended to embrace the foreign
market. The balance of trade in mo-
tion pictures is rapidly finding an
even keel. America supplies about
sixty per cent of the world's gross.
Foreign markets, the remaining forty.
It is therefore very worthwhile, in-
deed essential, to maintain the grip
on overseas trade. In order to do so,
we must not offend national pride.
Several Coast studios retain experts
to inject internationalism into pro-
duction. It would be carrying the
plan to a far more successful con-
clusion if Hollywood learned what to
keep out as well as what to put in
pictures.
Getting Wise
In one direction at least, the the-
^Hater orgy has come to an abrupt halt.
The folly of wholesale acquisition
las made itself apparent in a certain
organization. The realization came
ijust as fast as it was understood that
profits did not necessarily jump with
very new house. Having gotten
IjlMwise through the best teacher of
^hem all, experience, this companv
:s3^s about to retrench. Where its chain
ow number hundreds, it would
use no surpirse to those in the
ow if the holdings were reduced by
e wholesale.
^^K- Houses far removed from execu-
ive management, misjudgments in
rchases a^nd woefully misguided
ading are the contributing causes.
K A N N
Combine Urged
Chicago — Formation of a na-
tional organization for co-op-
erative buying is urged by H.
Stitzberg, manager of the Mon-
arch Theater Supply Co. in let-
ters to independent equipment
dealers.
No organization plans wUl be
made unless sufficient interest
is shown in the movement, as
the letters which have been
sent merely ask the independ-
ents if they are favorable to the
plan, Stitzberg states.
BRITSH INDEPENDENTS
AT GRIPS WITH P. C.T.
By ERNEST W. FREDMAN
Editor "The Daily film Renter"
London — Open warfare be-
tween independent exhibitors and the
Provincial Cinematographic Thea-
ters circuit, Britain's largest and
most powerful circuit, looms as a re-
sult of the booking combine being
formed by independents to combat
P.C.T.'s buying power.
Independents are organizing as
Cinematograph National Exhibitors
Circuit, with the object of beating
down prices through collective buy-
ing, alleging that P.C.T. is getting
the best films at low rentals in con-
trast to the prices they must pay.
Since the limit in amalgamation has
iConiinutd on Page 2)
Paramount Cites Trade Parley
Findings in Report to U. S.
UfA ENVOY PROMOTING
EINANCIAL BACKING
CINCINNATI DELEGATES
PLEASEOMH PARLEY
Action on Offensive Films
is Called Benefit to
Exhibitors
Cincinnati — This territory's dele-
gates to the Trade Practice Confer-
ence, A. G. Hettesheimer and God-
frey Kotzin are pleased with the
.ction which referred to arbitration
(Continued on Page 4)
Conferring with Giannini
on Deal; Paramount and
M-G-M Cooperate
Los Angeles — With Paramount
and M-G-M backing already declared
assured, August Thyssen will confer
at San Francisco with A. P. Giannini,
president of the Bancitaly in efforts
to secure financial aid for Ufa. He
represents the German steel trust
which is attempting to revive Ufa.
Paramount and M-G-M will aid in
securing American support of Ger-
man pictures, it is stated.
Embarrassment of Ufa is entirely
financial, and if Giannini backing is
obtained, the Germans believe they
will be able to raise the company out
of its present difficulties. Thyssen
is one of Germany's foremost in-
dustrialists.
Commission . Considering
Proposals in Cease
and Desist Answer
Washington Bureau of THE FILM DAILY
Washington — Paramount's report
as to the action it proposes to take
in ' connection with the orders is-
sued by the Federal Trade Commis-
sion July 9, last,, was filed with the
commission this ' week and now is
under consideration.
No Information as to the contents
of the report as. yet is available at
the offices of the commission, but it
is understood that Paramount's pro-
posals are based to considerable ex-
tent upon the proceedings of the
Trade Practice Conference. The re-
port, however, is actively before the
commission and it is probable that
something will be made public with-
in a few days. The commission, if
(Continued on Page 6)
60 Days Delay Granted in
Coast Conspiracy Action
Santa Anna, Cal. — Sixty days have
been granted counsel of the plaintiff
to file a brief to reply to arguments
for the demurrer interposed by the
defense on the case of J. A. Harvey,
Jr., local exhibitor, against Frank
R. McCauley and a number of dis-
tributing firms. Oral arguments in
(Continued on Page 4)
Cohen Asks Commission to
Act in Paramount Case
Request that transcript of records
in the Paramount case be filed in the
Circuit Court of Appeals and an ap-
plication be made for enforcement
of the Federal Trade Commission
cease and desist order against Para-
mount, unless assurances are received
by today that the order will be com-
piled with, is made by Sydney S.
Cohen in a letter to the commission.
Joint Banquet at Chicago
to Discuss Parley Result
Chicago — Proceedings of the Fed-
eral Trade Practice Conference are to
be outlined Nov. 18 at a goodfellow-
ship banquet sponsored jointly by the
exhibitor organization and the Film
Board.
(Continued on Page 2)
Ezell Heads Atlanta's
Film Board Fourth Time
Atlanta, Ga. — For the fourth time
since its organization the Film Board
has chosen John T. Ezell for its pres-
ident. Newly elected directors are:
C. R. Beachman (F. N.); Dave
Prince (Paramount); W. W. Ander-
son (Pathe); John T. Ezell (War-
ner) ; and Major John W. Quillian
(Enterprise).
Dave Prince is vice president, and
(Continued on Page 2)
Poi.ce Seeks Vandals in
Mystery Blast at Hammond
Hammond, Ind. — Police here are
seeking bombers who wrecked the
State. 3,000 scat house, operated by
Northern Theatrical Co. The mys-
terv blast wrecked the house.
BOARD OE TRADE AND
COMMERCE IS EORMED
lent, the Board of Trade and Com-
nerce of the M. P. Industry of the
United States of America, has been
ormed, w^tih membership "open to
every interested person, save only
those producers, distributors, thea-
ter owners or officials affiliated with
those force."? who seek to monopo-
lize the motion picture industry, and
who* in seeking to monopolize, de-
stro>' all indepeiidence and initia-
tive."
.TJi*-; board, says a statement is-
'," (Continued on Page 6)
Fred Ingersoll Dies
' Omaha — Fred Ingersoll, former
Detroit theater owner, died here re-
cently. He had -been in poor health
several years.
THE
-a&^
DAILV
Wednesday, November 9, 192!
Vol. XLII No. 34 Wednesday, Nov. 9. 1927 Price 5 Cents
lOHN W. ALiCOArE
Publisher
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor ; Donald M. Mersereau, Treasurer,
Bvsiness and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York, N. Y., under the act
of March 3, 1879. Terms (Postage free)
Om'ted States, outside of Greater New York,
tlO.OO one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers »hould
r«Bnlt with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
wmy. New York, N. Y. Phone Circle 4736-
47J7-47J8-4739. Cable address: Filmday,
New York. Hollywood, California — Harvey
K, Gausman, Ambassador Hotel : 'Phone,
DroteJ 7000 and Washington 9794. London —
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London, W. I. Ber-
Bb — LicbtWldbuehne, Friedrichstrasse, 22'S.
Financial
The stock exchange being closed yesterday,
the following are the prices as of Nov. 7:
High Low Close
Am. Seat. Vtc 42J4 42^4 42^4
♦Am. Seat. Pfd 48
♦Balaban & Katz 60Ji
*Ba!. & Katz Vtc 73^i
Eastman Kodak ..167 166J4 166}4
*tFilm Inspection 5
First Nat'l Pfd...lOOfi 100 J4 lOOM
Fox Film "A" 74>| 74 74^
tFox Theaters "A". 20 19^ 19^
*Intern'l Project 10
Loew's, Inc 59^4 57}4 575^
ttLoew's, 6s 41ww. 10554 105!>i 105^
ttLoew's, 6s 41x-war 99J4 99'/2 99^
M-G-M Pfd 24% 24% 24%
M. P. Cap. Corp. .8
Pathe Exchange... 4
tPathe Exch. "A".. 23i/4
ttPathe Exch. 7s37 91 K
Paramount Pfd llO^i
'Paramount Pfd
ttPar.Bway.5Ks51.10154
"Roxy "A" 33
**Roxy Units 36
**Roxy Common .. 95^
Skouras Bros 40
Stan. Co. of Am.. . 60
tTrans-Lux Screen 3J4
*tUniv. Pictures
Univ. Pict. 9fd.. 98 J4
t Warner Bros. ... 15
Warner Bros. "A" 2454
7 /a
4
7/.
4
23/8 23/8
91/ 91/
108/ 110
119J4
Sales
100
500
"ioo
2,700
1,500
z'.soo
10
17
100
400
200
400
1
23,800
101
lo:
30
32/
. . . .
8/
. . . .
38
59/
60
m
354
30
98!^
98^
14/
14/
2454
24«
Presentations
Oriental Has Charlton & Shields
Chicago — Charlton & Shields are
one of the stage attractions this week
at the Oriental.
100
"60
300
100
•Last Prices Quoted "Bid and Asked (Over
4„ , -, , . the Counter)
tCurb Market ttBond Market
NpTE: Balaban & Katz is listed on the
Chicago Board; Skouras on the St. Louis
iJtock Exchange and Stanley in Philadelphia
Toscha Seidel at Embassy
Toscha Seidel has been booked
through the William Morris office
into the Embassy in conjunction with
"Quality Street."
When you think of
INSURANCE
you are thinking of
S T E B B I N S
Specialists in Motion Picture
and Theatrical insurance for
the past twenty years
Arthur W. Stebbins & Co., Inc.
1540 Broadway N. Y. C.
Bryant 3040
Saxatette at Detroit
Detroit — The Joe Thomas Saxa-
tette is a current attraction at the
Capitol.
Two Acts at Washington Fox
Washington — Two popular acts,
Vivienne Segal and the Runaway
Four, are on the new Fox program.
Midland, K. C, Gets Three
Kansas City — Lindon & Farman,
Julian and Marguerite, and the Ballet
Caprice appear on the bill this week
at the Midland, Kansas City, all
booked by William Morris of New
York.
Grand Jury to Act in
Baltimore Fight Film Case
Baltimore — Dempsey-Tunney fight
films shown at the Keith-Albee
Maryland, the Comedy and Clover
and seized by government officials,
were made here according to peti-
tion filed in U. S. District Court.
Benjamin N. Livingston, Clover pro-
prietor, through his attorney Sam-
uel Greenfield.
Judge Morris A. Soper was asked
in petition to order return of films
and Amos W. W. Woodcock, U. S.
District Attorney has been ordered
to show cause why request should
not be granted before Friday.
Special session of Federal Grand
Jury to investigate case called for
Thursday, to which the following 12
witnesses have been summoned: Fred
C. Schanberger, J. Lawrence Schan-
berger, Leonard B. McLaughlin of
the Maryland; Benjamin N. Livings-
ton, the Clover; Peter Oletzky, the
Comedy; Dr. George Heller, chair-
man; Asa C. Sharp and Louis C.
Shepler, of Maryland Censor Board.
James Lacosta, Philip Draum, Louis
Rubin and Robert Slote.
Greenfield petition says in part:
"Said films were made in the city of
Baltimore, and neither the films
seized nor the negatives from which-
they were made were ever outside
the State of Maryland."
No explanation has been made how
films were made here. One is sur-
mised: Films may have been brought
in, rephotographed and prints made
from that negative.
Ezell Heads Atlanta's
Film Board Fourth Time
(Continued from Page I)
W. W. Anderson, secretary-treasurer.
The following committees will serve under
the new administration, which goes into pow-
er next week ;
Arbitration: W. W. Anderson, chairman;
T. A. Branon, James H. Butner. Alternates,
Ben Y. Cammack and C. L. Peavy. Ex-
hibitors members of the arbitration commit-
tee are : T. F. Thompson, Palace, Cedartown,
Ga. ; Joe Wheeler, Capitol, Montgomery,
Ala. ; and O. C. Lam, Rome Enterprises,
Rome, Ga.
Legislation and Information: C. R. Beach-
am, (,"hairman ; and John T. Ezell.
Credit : C. R. Beacham, chairman ; Dave
Prince, John W. Quillian. Alternates, H.
D. Hearn and Paul C. Bryan.
Conciliatory : Ben Y. Cammack, chairman;
James W. Hanlon. and C. L. Peavy.
Standing Rules: T. A. Branon, chairman;
and J. W. Mangham, Jr.
Membership: J. W. Hanlon, chairman; and
W. G. Minder.
Business Efficiency: W. G. Minder, chair-
man ; W. G. C^armichael.
Entertainment: W. W. Anderson, chair-
man; and W. G. Carmichael.
Transportation: J. H. Butner.
Purchasing Agent: W. W. Anderson.
New Milwaukee Orpheum House
Milwaukee — Work is progressing
rapidly on the new $1,275,000 theater
and office building being erected on
the corner of Wisconsin Ave. and
W. Water St. This theater will be
used by the Majestic, a member of
the junior Orpheum circuit.
Charlotte Theater to Start Soon
Charlotte — A tentative lease on a
theater and a 20 year lease on an
eight-story hotel, both included in a
11,125,000 project here, have been
signed and are in the hands of pro-
moters, it is learned.
Financial backers, promoters and
the lessees refused to make public
their identity, but confirmed reports
concerning the project.
It was declared that work on the
building will be started as soon as
technicalities are dispensed with and
a site selected. Three sites are now
under consideration, it was said, but
options have been signed on none of
them. The policy of the proposed
house is expected to be legitimate, but
pictures may be shown.
Changes in Kentucky
Louisville — The Times theater at
Fullerton has been closed indefinite-
ly, and the Empress at Pikeville,
Tenn., is running only one day a
week.
, FIGURE-
7/ y °'' ^"^ other kind
(^^ FAADAHMEJ
145 WEST 45 ST. NEW YORK
\^, BRVANT 6rS6 „ [1
CaU
WAFILMS, Inc.
Walter A. Futter, Pres.
for
Library Stock Scenes
New York Hollywood
130 W. 46th St. c/o Leon Schlesinger
Bryant 8181 1123 No. Bronson Ave.
Developing— Printing
and TITLES -
Specializing in First Prints
35 and 16 m. m. equipped
130 West 46th St. Bryant 4981
British Independents
at Grips with P.G.T
(Ccmtinned from Page 1)
been reached in America, the inde
pendents say the next move is tow-
ard Britain, which is threatened witl!
"ruthless exploitation" by Holly
wood corporations.
If exhibitors carry out their buy
ing combine plan, P.C.T. througli
William Evans has threatened tc
sell its chain of more than 100 the
aters to an American firm. Three o
hem, among which is First National
are said to be eager to buy the ciri
cuit.
FOR SALE
Almost new Debrie Camera, Model
K. Parvo, complete with extras, and
one B. & H. Eyemo Camera.
Exhibitors Film Exchange
130 West 46th 'Street
New York City
Studio For Rent
Large or small stage, very well
equiped with light, scenery and props.
Reasonable Rent.
Vitagraph Studios
1400 Locust Ave., Brooklyn
Tel. Navarre 4800
EDITOR CUTTER
DIRECTOR
Elmer J. McGovem
no W. 48th St. Bry. 9400
New Yoit
If You Are in the"
i
Market for Any Kind of
MOTION PICTURE
APPARATUS
CONSULT US AND SAVE
UONBY
SEND FOR OUR PRICB LIST
U/iUQa^HByS
^▼110 West 32-St,Nc«;york.N.y.^
Pboo* Psnna. 0330
Motion Picture Department
U. S. and Canada Agenti tor Debrt«
'WE NEVER DISAPPOINT'
INCORPORATED '
220 WEST 42^J? STREET I
NEW YOPk
PHONE-CHICKERINC 2937
ALLAN A.LOWNES. CEN.MCR
iiii\ exhibitor went into the drug store
and asked for his favorite shaving
cream. It is the best^ and the best
advertised on the market. ^ ^"^We don't
carry iV\ said the clerk, ""^but here
is something just as good/'
^ ''Nothing doing!'' roared Mr,
Exhibitor^ as he stormed out of the
store, ^ When he returned to his
office the telephone was ringingo
^ ^^When can I see ^Beau Geste',
^ Chang', and those other Para-
mount Pictures at your theatre?
asked the voice on the phone.
^ "We don't have Paramount",
said Mr. Exhibitor, "but we
have " ^ The other party
hung up. Mr. Exhibitor
wondered why.
THE
-.gBg^
DAILV
Wednesday, November y, 1927
Parley Is Beneficial, Opinions Agree
MUCH GOOD WORK DONE,
CLEVELAND MEN STATE
Cleveland — Much good for the ex-
hibitor was accomplished at the
Trade Practice Conference, J. J.
Harwood and Henry Lustig, dele-
gates to the sessions agree.
"Those enthusiasts who looked to
the Trade Conference to revolution-
ize entirely the practices within the
industry will meet with disappoint-
ments," said Harwood, "but there is
no doubt that much good for the ex-
hibitor has been accomplished. The
chief accomplishment was the agree-
ment to formulate a new exhibi-
tion contract in the drafting'-, . of
which the exhibitor has a 50-50 rep-
resentation. Another big point gain-
ed here was through the suggestion
of Joseph Seider that the exhibitor
delegation be continued as a body
and that before the new contract is
finally adopted it be submitted to the
delegation for approval. Unquestion-
ably, this is the first time that the
independent exhibitor has figured so
prominently in the drafting of an ex-
hibition contract and the result will
be of huge importance and benefit
to the exhibitors in general."
The Federal Trade Commission
hearing was the most constructive
the most forward looking move in
the history of the motion picture in-
dustry, in the opinion of Lustig.
"It was the first time in the his-
tory of the industry," he said, "where
the producer and exhibitor met in a
conciliatory frame of mind, with a
disinterested party as the presiding
officer of the meeting. It was the
first time that the producer consented
to give ear to the grievances of the
exhibitor. This impartial and concil-
iatory attitude on the part of repre-
sentatives of all branches of the in-
dustry brought about a state of de-
corum never before known at such
a gathering.
"The big points gained, in my
opinion, at the conference are the
conciliatory attitude of the various
branches to each other; the modifi-
cation of the standard exhibition con-
tract; the interim policy, and the rec-
ognition on the part of the producers
and distributors that certain practices
in force, are unfair and unethical."
Focusing of Public Attention
Termed Conference Highlight
Philadelphia — Public opinion will
not tolerate continuance of unfair
practices or abuses of any sort, and
public opinion has a way of compel-
ling offenders in this respect to mend
their ways or forfeit the sympathy
of the ultimate consumer, "The Ex-
hibitor," observes in declaring it does
not share the pessimism of some
trade journals that the Trade Prac-
tice Conference was devoid of any
achievement.
"Herein lies the real success of the New
York conference," the publication states. "A
lot of running sores were for the first time
exposed to the pitiless light of nation-wide
publicity. While each side had its share of
complaints, the film men were more fortu-
nate than the exhibitors in possessing the pro-
tective arm of the standard exhibition con-
tract backed by the punitive police powers
of the arbitration boards to compel good be-
havior on the part of delinquent theater men.
The exhibitors could do nothing about bloc-
booking, closed first run marl<ets. non-the-
atrical competition and their other business
ailments but attend M.P.T.O. meetings,
write to Pete Harrison and nurse their
hatred of the producers and di'itributors.
"And then came the vitally-important con-
ference under the auspices of the Federal
Trade Commission. The embattled exhibitors
disorganized and outnumbered by the pro
ducers and affiliated theater interests who
voted as one on all issues, came to the meet-
ing with a recital of grievances, so sincere
and straightforward that even the film men
could not but help be impressed. As a re-
sult the' deliberations were folIoVved by a
statement of future policy by the film men
known as 'The Six Points,' which modifies
bloc-booking in a number of ways. The chief
result of the conference, of course, was the
agreement by the producers to draft a new
exhibition contract and set of arbitration rules
more in keeping with the desires of the ex-
hibitors.
"But the ' big benefits are yet to come
and will come as a direct result of this con-
clave. So intricate and technically involved
is the production, distribution and exhibition
of motion pictures, that no lay body, no
matter how able, can lay down new rules for
its operation without blundering and creating
hardships greater than those it seeks to cor-
rect. It is inconceivable, therefore, that the
film men will not make some desperate ef-
forts to conciliate the exhibitors so as to
forestall the need of a decision by the Trade
Commission.
"It is all well and good for the producers
to talk of defying the Federal Trade Com-
mission, and carrying their cases to the Su-
preme court of the United States, but the
producers know that public opinion is strongly
with the independent exhibitor and the film
men have shown on many occasions that they
have a very wholesome regard for said pub
he opinion."
60 Days Delay Granted in
Coast Conspiracy Action
(.Continued from Page 1)
support of the demurrer were pre-
sented here by Gavin McNab and Nat
Schmulowitz, counsel for the defend-
ants, attacking the constitutionality
of the Cartwright Act, California's
anti- trust law, on which the action
is based* •, Tl^ suit charges con-
spiracy to restrain the-,<iei&ndarft,from
obtaining film service.
DAILY TIPS WHICH MEAN DOLLAQS FOR SHOWMEN
"Clancy's Kosher Wedding"
(FBO)
Built a miniature prize ring in
lobby measuring four feet square.
Dolls furnished by The Doll Hospital,
were dressed as fighters. Little stools
in the corners, towels over the ropes,
buckets and sponges also formed a
part of display. Envelopes, each con-
taining two capsules of flour were dis-
tributed at the theater and in depart-
ment stores. Copy on the envelopes
read, "Save these, you'll need 'em. —
Laugh powders to ease your aching
sides when you have seen 'Clancy's
Kosher Wedding'."— N. Prager, Hip-
podrome, Fort Worth, Tex.
"Loves of Carmen"
(Fox)
Large open fan was made out of
beaverboard and painted in. bright
colors, with a display of ! electric
lights of various colors around the
outer edge. These lights^ were con-
nected to the, marquee flasher, and
two feet in front of the ; fan display
was a large cut-out from the 24-sheet
which was illuminated by colored
baby spots. — F. J. Miller, Imperial,
Augusta, Ga.
"Painting the Town"
(Universal)
.^ . Biiilt 4 "Circus Weiek" around the
importance of peanuts in "Painting
the Town." By use of muslin
streamers lobby was made to look
like the side show of the circus with
banners, balloons and sundry novel-
ties and a "Main Entrance" sign over
the doorway. A clown kiddie con-
test was advertised to supply the cir-
cus atmosphere on stage. And the
result was that every kid in town
turned out and most brought grown-
ups with them. — C. D. Haug, GilHoz,
Springfield, Nev.
"Tell It to Sweeney"
(Paramount)
Used a painted beaverboard that
resembled a locomotive in lobby. On
an old cut-down flivver, built a com-
edy reproduction of a locomotive
.with beaverboard. This odd-looking
contraption was used as a street
ballyhoo for three days in advance
and during showing, being parked at
different busy spots in town where
the engineer, who happened to be
dressed like Chester Conklin. distri-
buted heralds. — F. J. Miller, Modjes-
ka, .A^ugusta. Ga.
Chicago House Reopens
Chicago — Aaron Schack's Panora-
ma, 1700 Sheridan Rd., which was
closed for remodeling has reopened.
Dave Ruttenburg is manager of the
Panorama, which has a capacity of
1,700. Schack has a number of
theaters in Chicago.
Cincinnati Delegates
Pleased with Parleys
(.Continued from Page 1)
boards and dispute over alleged of-
fensiveness of pictures from the re-
ligious or racial angle.
Much was done at the sessions to
bring about a uniform contract, ac-
cording to Hettesheimer, who cites
the naming of the committee to draft
the new contract as an accomplish-
ment of the conference.
Incidentally, it was brought out at
the conference that Cincinnati was
one of the first cities in the country
to have a film board of arbitration.
Such a board was organized some
eight or nine years ago under the
supervision of the Cincinnati Cham-
ber of Commerce, and it established
a precedent for the settlement of
disputes between exhibitors and dis-
tributors.
EXHIBITORS PLEDGE AID
INELOODCONIROLWORKI
Washington — Flood facts will be^
presented on theater screens as the
exhibitors' part in bringing about
congressional action to provide funds
for the carrying out of flood control
work. A. Julian Brylawski chairmani
of the board of directors of the M.P.-
T.O.A. and National Directors Arch
Hurley, New Mexico, and Louis M.
Rome of Maryland told members of>
the flood control committee of Con-
gress yesterday. Decision to aid ini
this work was made early this year
at the national convention at Colum-
bus.
Congressman Frank R. Reid, Illint
ois, who is Chairman of the com-
mittee also is counsel for the Chicago
exhibitor unit.
Proposals to be made to Congress,
contemplates flood prevention mea-
sures in the Mississippi Valley and
other parts of the United States
through the impounding of the flood
waters in improvised dams, to be later;
released when low water stages are;
reached, or through other processes.
Army engineers are now before the
committee, submitting plans and pro-
posals are to be presented by Mayor
Thompson of Chicago.
Chicago Poster Firm Moves
Chicago — Theatrical Poster Co. hasi
moved to larger quarters in
Gunther Bldg., 1018 S. Wabash.
J. Gallas is sales manager of
company.
the!
A.j
the
Lipton Reopens Chicago House
Chicago — Joe Lipton has reopened
the California, 1002 N. California
Ave. The house has been closed sev-
eral months.
TAST SIDE, WEST SIDE"
brings to your theatre a present-day
romance of New York City that stands
unequalled as a picture of the world's
greatest metropolis. It brings to it
GEORGE O'BRIEN
VIRGINIA VALLI
and a splendid, balanced cast including
the lovely young June Colly er. It capi-
talizes the great American interest in the
life of New York. It dramatizes a pop-
ular best-seller. It gives 100% entertain-
ment— never a dull moment. It appeals
to the best class of patronage.
From the Novel by Felix Riesenberg
ALLAN DWAN
PRODUCTION
(and many say it is his best)
i
WHO PLAYS with FOX PROFITS with FOX
THE
jg^
DAILY
Wednesday, November 9, 1927
YEAR BOOK TOPICS
1. HISTORY . -
2. CONTENTS
3. RESEARCH
4. READERS
5. STATISTICS
6. PRODUCTION
7. DISTRIBUTION
8. EXHIBITION
9. FINANCIAL
10. EXPLOIT-O' GRAMS
11
12,
13,
14,
15,
16,
OUT
IN
JANUARY
No. 10
PUBLISHED
BY
FILM DAILY
No. 10
EXPLOIT-O-ORAMS
IS IT not remarkable that no one ever -^hO|Ught -of eom-
piling the immense treasure trove of ej^lpitation ideas
accumulating for years in this industry? That is, not
till the last year's FILM YEAR BOOK presented Exploit-
O-Grams. This unique section has become the theater
manager's personal publicity expert right '..a;t;.hi§ elbow all
the year round.
Hundreds of showmanship ideas picked because they
are economical as well as practical. All tested material
that has won its place in the listing because it has clicked
decisively at some exhibitor's box-ofifice. So the 1928
FILM YEAR BOOK again presents an array of publicity-
builders on all angles — newspaper, lobby, theater front,
ballyhoo, tie-ups, window displays, printed matter, special
stunts and showings.
All the wealth of showmanship brains boiled down in
about twenty pages. That's real exhibitor service.
"■".'^ i ■ -•■■: :\ :.. ^ ,. , ■ -^ '■ C' ■■■■: -n >'--, ■ - r
Parley Findings Cited
in Paramount Report
(Continued from Page 1)
will have to determine whether those
concessions can be granted without
violation of either its pohcy or its
orders, to such extent as the latter
may be affected by any action it
takes on the conference recommen-
dations. If it is decided that the
terms of the order must be com-
plied with, it is probable that the
courts will have to consider the ques-
tion, since it is doubtful if Para-
mount would be wilHng to accept it
in toto.
The report of the commission on
the recent trade conference is now
learing completion, and probably
will be made public about Nov. IS.
Preparation of the report has been
delayed sorhewhat, but the delay, it
is declared by the commission
was in no way occasioned by the
Comptroller General's finding that
Commissioner Nugent's office ex-
pired Sept. 26, because since that
time Nugent has not voted in any
close case.
And That's That
^My rHIL U. DALYm
HAROLD Rodner, who combines
showmanship with operation of
a New York exchange has as his
latest novelty a bridge score book
and pencil.
Symon Gould says the economy
wave in Hollywood has taken seri~
ous hold in some studios for Pathe
has eliminated quotes in the titles
of "The Wise Wife" now shovnng
at the Cameo
Board of Trade and
Commerce is Formed
(.Continued from Page 1)
sued, was formed to advance the best
interests of the entire industry; is
not engaged in production, distribu-
tion or exhibition of pictures and is
dedicated to the proposition that an
open market is essential to existence
and development of the industry.
Issuance of the statement was the
first inkling given of the formation
of the board, which the statement
says v^-as organized by a number of
prominent exhibitors and "some rep-
resentative producers."
M. H. Hoffman in New York
M. H. Hoffman, vice president and
general manager of Tiffany-Stahl,
has arrived in New York from the
Coast.
Marion Davies Here
Marion Davies is in New York for
a brief vacation.
Hallowe'en Party at Racine
Racine — Arthur Friedman, mana-
ger of the Rialto theater here, recent-
ly acted as host to 1,050 children at
a Hallowe'en party at_ the theater.
Successive groups of chil;dren were
selected at random by the ushers and
conducted to the stage where they
engaged in all sorts of contests for
which prizes were awarded. The par-
ty was held on a Saturday afternoon
and each guest was given a Hallowe'-
en lollypop as they left the theater.
Walter Miller Freelancing
Walter 'Miller has completed his
contract with Pathe and will free-
lance. He has appeared as co-star
with Allene Ray in a number ot
Pathe serials.
Lafayette House Sold
Lafayette, Tenn. — J. Mitchell Jones
has >sol(l' the Jones theater here to
Mrs. Idel Stephens. !
Paula Gould, FBO's energetic pub-
licist, evidently is trying to "out-
Wilk" Ralph Wilk, of our Coast
staff, offering this as a Passing Show
of Hollywood:
Douglas Fairbanks, Jr., makes his
debut on legitimate stage at Majestic
in "Young Woodley". Ralph Ince
back on Hollywood boulevard after
a sojourn at Arrowhead Lake; Duke
Kahanamoku, champion swimmer,
and James Dugan, director, who
learned of each other's golf prowess
while making "Her Summer Hero",
now are frequent visitors at Lakeside
Golf Club; Richard Dix, with side-
burns shaved off, dashing up Cahu-
enga pass in his high-powered road-
ster; William LeBaron, vice-presi-
dent of FBO, back in Hollywood
after a fortnight on Broadway; Char-
les Rogers in the Yiddish quarter
getting pointers for his characteriza-
tion of "Abie" in Anne Nichols'
play; D. W. GrifTith at the Cocoa-
nut Grove.
Thelnia Salter, leading wom,an for
Lupino Lane, will be remembered
for the kid parts she played years
ago in the Thomas H. Ince studio
days.
"Texas Steer" Group Arriving
.Vill Rogers, his wife, Richart
Wallace, director, Sam E. Rork, pre ;
ducer, with his daughter Ann Rork,
arrive in New York today for con-
ferences with First National officials j
on forthcoming premiere of "A |
Texas Steer," date of which has not '
vet been set.
Publix-Saenger House Opens
Greensboro, N. C. — The Carolina,
just opened here, is the newest link
in the rapidly growing chain of Pub-
lix-Saenger Theaters of North Caro-
lina. The present policy of the Caro- "
lina calls for Keith vaudeville and ■»
de luxe pictures every Monday and
Tuesday, with a completely new pro-
gram Friday and Saturday.
New Detroit Theater Firm i
Wisper have taken over the New
Home, from Clarence Koppin, who
has taken over management of the
Ferndale, operated by his father,
Henry S. Koppin. Clarke owns the
Amsterdam and Crown while Wisper
has the Olympic and Royal.
Grand Haven House Sold i
Grand Haven, Mich. — Paul, j,
Schlossman, Muskegon showman,
has purchased the Robinhpod from
Hunter Robbins.
A
Wednesday, November 9, 1927
DAILY
HOLLYWOOD FLASHES BY WIRE
Three- Cornered Merger on Coast
DENNY, PHILBIN AND POLLARD RENEW WITH "U" MAYER BACK WITH PLANS—
BACHMANN A PARAMOUNT SUPERVISOR- OTHER WIRED NEWS FROM HOLLYWOOD
CAREWE, INSPIRATION
MERGE WIIH TEC-ARI
Edwin Carewe and Inspiration
i'ictures are completing a merger
with Tec-Art Studios. Plans call for
a $10,000,000 production program.
Alfred T. Mannon will head the new
organization. Several other units
have been invited and are expected
to join the new combination, accord-
ing to J. Boyce Smith, treasurer.
Carewe and Inspiration plan to
spend a minimum of $3,000,000 on
production this year, it is claimed. In
addition to studio space which is to
he leased to other producers, the
new combine plans to rent the varied
studio properties now owned by
Tec-Art.
Conway to Direct "Argonauts"
Jack Conway, upon completion of
the polo picture now in work with
William Haines starred, will direct
"The Argonauts," previously known
as "The Tide of Empire."
Quarberg, Caddo's Publicity Head
Lincoln Quarberg has been ap-
pointed Director of Publicity for
Caddo Productions.
Denny Writes. His Next
Reginald Denny has written a
story entitled, "Passing the Buck"
for his next starring vehicle for Uni-
versal. A
Universal Lends Barbara Worth
Barbara Worth, Universal con-
tract player, has been loaned to
Waverly Productions, an independ-
ent company, for the leading role in
"The Tomboy."
Bancroft for ' Honky Tonk"
George Bancroft recently returned
from his vacation visit to New York,
will start immediately in "Honky
Tonk," under the direction of Victor
Schertzinger.
Lang to Make Another
Walter Lang, borrowed from Co-
lumbia to make "The Night Flyer,"
starring William Boyd, will make
another De Mille picture.
! Florence Turner in Ince Cast
Florence Turner, star of years ago,
has been signed by Ralph Ince for
[/.'Chicago After Midnight."
Bachman Supervisor
J. G. Bachman has been
named to supervise the Ernst
Lubitsch and Richard Dix
units for Paramount.
DENNY AND PHILBtN
RENEW 1" CONIRACI
Contracts of Reginald Denny and
Mary Philbin have been extended by
Cniversal, the former for six months,
under an option, the latter for one
year. Denny now is making "On
^'our Toes," under direction of Fred
A'ewmeyer. Mi_§s Philbin is return-
ing to the Universal lot for a role
in "The Man Who Laughs," which
stars Conrad Veidt. She has just
completed a role in D. W. Griffith's
"Drums of Love."
Gets Stage Offer
Lionel Barrymore is considering an
offer to return to the stage in " fht
i'atriot," German play which Gilbert
Miller is producing in New York.
Wallace Worsley Here
Wallace Worsley has returned
from Australia after an absence of
a year.
"His Night" is Novarro Title
"His Night" is title chosen for Ra-
mon Novarro's latest M-G-M vehicle,
now being finished at the studios,
under direction of Harry Beaumont.
Hale in Garbo Film
Creighton Hale, signed to play in
"Rose-Marie", w-hich Edmund Gould-
ing is directing for M-G-M will also
play a role in "The Divine Woman",
Greta Garbo's latest.
Pollard Renezvs
Harry Pollard wrill remain
with Universal until April,
1930, under terms of a contract
just signed by the director.
This is an extension of two
and one-half years.
MAYER BACK; WIEL HOED
CONFERENCE SERIES
Louis B. Mayer returned here
from New York yesterday enthused
over a mass of production plans
which, he says, will necessitate the
launching of a series of conferences
with M-G-M executives. He stated
that the next few months will wit-
ness the largest showing on the com-
pany's lot.
Commenting on the Trade Parley
Conference, .Mayer held that get-to-
gethers of this nature were very im-
portant and gave it as his belief that
much good would come from them.
Accompanying him West were Fred
and Mrs. Beetson, Jacob Wilk, Dr.
Curtis Bernard and Pete Smith.
Hughes Gets Airplane Fleet
Howard Hughes of Caddo Prods.,
which releases through United Art-
ists, has purchased 30 airplanes for
use in a picture. French, British and
Fokker plans are in the group, which
will be leased to other producers af-
ter Hughes uses them.
Haines Completes "Noose" Cast
Selection of Robert T. Haines for
"The Noose" completes the cast.
Richard Barthelmess stars in the .pic-
ture which John Francis Dillon is di-
recting.
"U' 'Starting "Honeymoon Flats"
In the cast of "Honeymoon Flats,"
Universal production, just starting
are Dorothy Gulliver, feminine lead.
Jane Wilton, Kathyin Williams,
Wade Crane, Philip Small and Bry-
ant Washburn. Millard Webb is di-
rector.
Added to Ralston Cast
Myrtle Stedman, Claude King, Hal
Craig and Helen Lynch have been
added to the cast of Esther Ralston's
next picture, as yet untitled.
Dix Unit on Location
William Boteller, Claude King,
Tom MacGuire have been added to
the cast of "The Traveling Sales-
man" unit starring Richard Dix, on
location at Victorvillc, Cal. Thelma
Todd plays opposite Dix. Malcolm
St. Clair is directing.
Love in "Thoroughbreds"
Montagu Love has replaced
George Siegmann in "Thorough-
hreds,^^ L^niversal production.
A Little
from **Lotr'
By RALPH WILK
Hollywood
GERTRUDE OLMSTED'S prize
pet is "Boy", a dog, who is four
months old. By the way Gertrude
is wearing a very fetching blonde wig
for her new Tilfany picture, now in
production at Fine Arts.
* * * .
Last week a birthday -party was
held on the "Wall Flowers" set at
FBO. The members of the Leo Mee-
han unit who were one year older
are Hugh Trevor, Mabel Julienne
Scott and Alice Patrick, 'script girl.
* * *
Keep your eye on John Dar-
row. This youngster played
his first important role in
"The High School Hero", at
Fox, and was immediately
signed for "Hell's Angels".
He was formerly known as
Harry Simpson, and his
brothers, Alan and Reginald,
are also in pictures.
* * *
Little Jean. Arthur is keeping busy.
The former Portland, Me., girl is in
"Wall Flowers". She has worked
in serials, 'short subjects and features
and is now in demand for featured
roles.
., * • »
Our Passing Show: Genial M. H.
Hoffman, John Stahl and George
Archainbaud chatting at the Fine
Arts studio; "Ffc" Milner, J. Roy
Hunt and Bill Marshall strolling
aivay from the Paramount plant.
« * *
Buddy Messinger, who ap-
. peared in a series of 13 Uni-
versal comedies, may sign with
the De Mille studio.
« * «
George Beldon and Ed Chal-
mers are among the boys try-
ing out for the Hollywood
Athletic Club basketball team.
» * *
Ben Markson is one of the lead-
ing pedestrians at the Paramount
studio, while Sam Jaffe and Jack
Gain also cover much mileage in
their activities at the plant.
*■ * *
Dolores Del Rio, Theda Bara,
Joseph Schildkraut, Laurence Stall-
ings and Louis Wolh.eim attended the
Writers' "Club entertainment.
You'll Always Find It First in The Film Daily
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;Sfe NEWSPAPER
o/'FILMDOM
ALL THE NEW5
ALLTHE TIME
VOL. XLII No. 35
Thursday, November 10, 1927
Price 5 Cents
Percentage
ALWAYS a knotty prob-
lem, perccntaq^c booking is
coming to the fore again.
Organized exhibitor- in Mary-
land are standing the^r ground
and will refuse to discu^^s per-
centages except for week stands.
Theater owners in Washington
and Eastern Pennsylvania, have
been approached in an effort to
whip that entire territorial block
into a solid front.
Theoretically, percentage
deals appear equitable and
sound. In application many in-
tricate problems have to be
considered in formulating a ba-
sis on which such trading can
be conducted.
Points to Remember:
The prestige of the theater, its
clientele, its scale of admissions. The
fact that the house will do a basic
business regardless of the calibre of
the picture it plays. The natural re-
luctance to open a theater's books
to any distributor, thus supplying a
possible wedge through which in-
creased rentals can be obtained for
subsequent product.
At the same time, with percentage
comes the added incentive of get-
ting behind the show, extra adver-
tising and additional exploitation
because each extra dollar that
i comes in means added profits to the
exhibitor. Most first-runs in big cit-
ies now buy pictures on percentage,
largely because they cannot get them
any other way.
.^nd so percentage assumes many
forms, each one largely influenced
by local conditions. It, therefore,
is difficult to set down a practice for
any exhibitor to follow. Each
showman should consider himself
I in the best position for determining
I whether this method of buying is
I good for his theater.
Speech and Efficiency
Speaking before the M.P. Sales-
men, Inc. Dr. Frank H. Vizetellv,
editor of Funk and Wagnall's dic-
tionary and a leading authority in
lexicography stresses the importance
of speech as a reflector of mental ef-
ficiency. What he said is worth re-
membering.
"If your lips would keep from
slips, five things observe with care.
Of w-hom you speak^ to whom you
speak, the manner, when and where."
Fine advice for an industry that
is prone to talk too often and too
carelessly.
K A N X
Federal Commission Expected to
Reject Paramount Compromise Offer
Urges New Ass'n
Indianapolis — Unaffiliated ex-
hibitors of the United States
are being called upon by Frank
J. Rembusch, secretary of the
unaffiliated group at the Trade
Practice Conference, to develop
the organization formed at the
conference.
MICHALOYE RESIGNS
fROM"U" THEATERS
By mutual consent. Universal
Chain Theaters and Dan Micualove
have come to the parting of the ways.
Michalove came to New York
from Atlanta early in the year to
take over the operation of the Uni-
versal circuit. His contract with
I'niversal was to run for a period
(Continued on Page 8)
Kunsky May Operate U. A.
Detroit House, is Report
Detroit — John H. Kunsky Enter-
prises will operate the United Aitists
house under construction here, it is
reported. Negotiations now are un-
derstood to be nearing completion
for a 50-50 arrangement.
QUOTA PROVISIONS
ARGUED IN BRITAIN
By ERNEST W. FREDMAN
Editor "The Daily Film Renter"
London (By Cable)- — -The indepen-
ent exhibitor movement to offset buy-
ing power of the P.C.T. and the ulti-
mate outcome of the quota are agita-
ting the British trade.
Sir Philip Cunliffe-Lister of the
Board of Trade is meeting trade de-
(Continued on Page 2)
SCREEN ADVERTISERS TO
SPONSOR EILM HISTORY
Rochester — Extensive financial
campaign to cover the cost of pro-
ducing film, showing the develop-
ment of the industry in all its phases
in the last 30 years was authorized at
the closing session of the Screen
-Advertisers Ass'n convention.
Archives of producers will be
searched for material. Dues of the
association were raised and subscrip-
tions will be sought to meet the ex-
(Coutinued on Pacie 8)
New England Theaters Badly
Damaged by Flood Ravages
Enterprise
Characteristic FILM DAILY enterprise was displayed by Sam-
uel Sayward, staff correspondent, in obtaining the accompanying
story of New England flood conditions. Sayward dove up to Con-
cord. N. H. for first hand informatio-n, but was forced by flood waters
to turn back. Through telephone communication, relayed via Hart-
ford and Albany, he reached into the heart of the flood zone to ob-
tain facts contained in his story.
Bv SAMUEL SAYWARD
Staff Corrcjfondoit, THE FILM DAILY
Boston — With all wires down since
Thursday noon of last week until last
night, and only emergency messages
being transmitted over tho few wires
now re-established, and with only
matters of general news importance
coming through from the New Eng-
land flood area, it will be a matter of
-everal days before full details of
'he effect of the flood on theaters of
the territory is available.
That the loss will run into many
thousands to exhibitors and into a
large sum for the distributors is
known, but as to how many thou-
(Continued on Page 8)
Position in Agreeing to
Trade Parley Dictum
Seen Turned Down
IVashiiigton Bureau of Till- FILM DAILY
Washington — Paramount's offer to
abide by the findings of the recent
Trade Practice Conference, as com-
pliance with the Federal Trade Com-
mission's cease and desist order,
which offer is contained in the com-
pany's answer, will be rejected by the
commission, it is indicated.
The offer is to live up to the "six
points" agreement on block booking,
and other ethics prescribed by the re-
cent conference. However, the com-
mission frankly is dissatisfied with
the results of the recent conference
and has not as yet ratified the par-
ley's findings. The code of ethics
outlined at the conference is not ef-
fective until approved by the com-
(Continued on Page 2)
141 HOUSES IN EOUR
DIVISIONS Of WESCO
Los Angeles — There are 141 the-
aters now under the Wesco banner,
a check-up of the circuit shows.
These are grouped in four divisions,
the Los Angeles, San Francisco,
Portland-Seattle and Iowa divisions.
The list includes all theaters owned
or operated by the circuit. Some of
the latter are operated under a man-
agement deal, notably the Publix and
(Continued on Page 8)
S.M.P.f.CH[CKINGUP
TALKING fllM DEVICES
Since making public its last report,
the Society of M. P. Engineers has
had called to its attention four more
talking picture devices. These are
described in the last installment of
the fall report which also takes up
an interesting discussion on trick
photography processes:
A new device for projecting talkini; pic-
tures is called the Filmophone. A selenium
cell is used to convert the light to electrical
(Continued on Page 8)
THE
■c&lSl
DAILV
Thursday, November 10, 1927
ilLLTUE NEWS
ALLTUE TIME
WBSIIiY"
Viil.XLIINg.3S Thursday, November 10. 1927 Price 5 Cents
JOHN W. ALICOATE
Publisher
Published daily except Saturday and holidays
at 1650 Broadway. New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk. Inc, J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative, Entered as
second class matter May 21, 1918, at the
post-office at New York. N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15,00, Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad
way. New York, N, Y. Phone Circle 4736-
4737-4738-4739, Cable address: Filmday,
New York, Hollywood, California — Harvey
E. Gausman, Ambassador Hotel: 'Phone,
grexel 7000 and Washington 9794. London —
rnest W, Fredman, The Film Renter, 58,
Great Marlborough St., London, W. I. Ber-
lin— Lichtbildbuehne. Friedrichstrasse. 225,
Quota Provisions
Argued in Britain
(.Contimied from Page 1)
putations who are asking changes in
the present draft. Lister is in favor
of modifying the clauses deahng with
foreign talent. He intimates a will-
ingness to permit the scenarist or the
director to be foreign, but not both.
He is not inclined to allow the word
"controlled" to be inserted again in
Clause 26. British producers and dis-
tributors are arguing for the inser-
tion of this phrase which would give
them entire dominance over produc-
tion in England.
British subsidiaries of Amerkan
distributors and English exhibitors
generally are opposed to "controlled"
production, the former since it will
prevent American organizations from
making their own quota pictures in
England and the latter, since they
are fearful of the box-office quality
of the product to be made under
the "controlled" formula.
Shake-Up in Warner Force
Changes are being made in the
New York exchange force of War-
ners. It is reported Arthur Abeles
has been reduced from district to
sales manager succeeding George
Balsdon who has been made New
Jersey sales manager and that Eddie
Golstein has been made Brooklyn
sales manager; Harry Decker and J.
Levy, as Brooklyn and New Jersey
sales managers, have resigned. Sam
Morris denies all of these reported
changes.
RATS
and all insects
EXTERMINATED
FREE INFORMATION ON AN'V
VERMIN PROBLEM
GUARANTEE EXTERMINATING CO.
Amtrt(a''t Ftremoit Exttrmtnatcrt
500 Fifth Avenue. N, Y. C.
LONGACRE 8390
Presentations
De Marcos at Mosque, Richmond
Richmond, Va, — One of the main
attractions on the current bill at the
Mosque is De Marcos.
Bert Hanlon Plays Chicago
Bert Hanlon is now appearing on
the bill at B. & K.'s Chicago, being
booked through William Morris.
Moss & Fry at Harding
The Harding Chicago is featuring
Moss & Fry this week.
AI Herman at Minneapolis
William Morris has booked Al
Herman on the current bill at the
Minneapolis State.
White & Manning on Coast
Los Angeles — The current bill at
the Chinese, is carrying White &
Manning's act.
International Pictures Opens Office
Sam Mogi, president of Interna-
tional Pictures Distributors, has ar-
rived from the Coast and opened an
office at 154 W. 45th St.
Seattle Olympic Reopens
Seattle — The Olympic at Pike and
Union Sts. has reopened with a com-
bination policy.
Orchestra Demanded with
Vitaphone Offerings
St. Louis — Musicians are reported
prepared to again demand retention
of the orchestra for showings of Vita-
phone, which again will make a try
for St. Louis patronage, this time
at the Grand Central, which Warners
have taken over. Last year, Vita-
phone lasted seven weeks at the Cap-
itol, which Warners had under lease.
During the Capitol run, musicians
drew their salaries while Vitaphone
showings were offered. The Cap
itol will scale to a 50 cents top thus
underselling the Ambassador, Mis-
souri Loew's State and Orpheum.
Dempsey at A,M,P,A,
Jack Dempsey is slated to be guest
of honor at today's meeting of the
A.M.P.A.
George Weeks Back
George Weeks of the Paramount
distribution department and Eastern
representative for Christie is back in
New York today after a month's tour
of exchanges.
Hawley, Rowland to L. A.
Clifford B. Hawley, president and
R. A. Rowland, general manager of
production of First National leave
for Hollywood Tuesday.
Orpheum in Memphis
Memphis — A 2,500-seat Orpheum
theater is to be built on the site of
the old Orpheum which burned down
several years ago.
3 Year Agreement with
Operators at Oakland
.San Francisco — Allied Amusement
Industries theater owner organization
have concluded a three year agree-
ment with the operators union of
Oakland. A graduated increase over
the period of the contract will ulti-
mately give them about a 10 per cent
wage increase. The negotiations were
conducted by Thomas D. VanOsten,
secretary-manager of the Allied In-
dustries, A. M. Bowles of West
Coast Theaters, and ClifT Work of
Orpheum. The operators were rep-
resented by Cleve Beck, Pacific Dis-
trict officer of the International al-
liance.
Photography Organization
Making Drive for Members
Drive for members in New York
and Hollywood is under way by the
International Photographers of the
M. P. Industry. Billy Bitzer now
is on the Coast organizing camera-
men. The association has 225 mem-
bers. At the December meeting, of-
ficers are to be elected at the new
headquarters at 160 W. 45th St., New
York. The association meets the first
Tuesday of every month.
Civic Leaders at Luncheon
Educational and club leaders of
New York City will be guests of the
public relations department of the
Hays organization at a luncheon to-
day at the Empire Hotel. Follow-
ing lunch, the civic heads will be
taken through the Pat Sullivan stu-
dios, where "Felix, the Cat" cartoon
comedies are made.
Columbia Opening in Omaha
Omaha — Columbia is opening an
exchange here under management of
Joe White. The firm will take over
distribution of its product formerly
handled by Midwest.
Schenck Back Tomorrow
Joseph M. Schenck returns to New
York tomorrow aboard the Aqui-
tania.
Cameras For Sale
Almost new DEBRIE CAMERA,
Model K. Parvo, complete with many
extras and one B. & H. EYEMO
CAMERA.
Exhibitors Film Exchange
130 W. 46th St., N. Y, C.
AMALGAMATED
VAUDEVILLE AGENCY
Attractions for
Picture Theatres
Standard Vaudeville Acts
1600 Broadway, New York City
Phone Penn. 3580
Expect Rejection
Of Paramount Offer
i,Continued from Patjc 1)
mission, and no steps in this direction
will be taken until Commission Myeri
makes his report on the conference.
Federal Trade Commission officials
are keeping very secret the contents
of the report hied this week by Para-
mount, The Commission's action
on the offer will depend upon whether
it considers the results of the con-
ference adequate to cover the block
booking situation. It is expected an
announcement will be made within
ten days.
Spearman Re-elected Head^
of Okia. Exhibitor Unit
Oklahoma City — W. J. Spearman
was re-elected president of the Okla-
homa exhibitor unit at its convention
here. 'The national organization was
endorsed at the closing session. Other
officers chosen were: Fred B. Pick-
rell, vice president; R. D. Hutchin-
son, treasurer; John Brown, secre-
tary. Directors are: Eph Johnson,
Edward Kadene, John McGuiley, A.
R. Bender and M. E. Woodridge.
Cohen Heads New Association
Sydney S. Cohen is president of the
Board of Trade and Commerce of
the M. P. Industry of the United
States of America just formed to
promote independence in the indus-
try.
AVAILABLE IMMEDIATELY
Young lady — ten years motion picture
experience Secretary — bookkeeper —
knowledge of every detail motion pic-
ture office.
Reply Box K-164
C/O FILM DAILY
1650 Broadway New York City
PATHE NEWS
—maintains excellent
service for twelve years
in Portland, Ore.
Portland, Ore.,
November 7, 1927.
Ray Hall, Editor,
Pathe News, N. Y.
This theatre has been a
constant user of PATHE
NEWS for over twelve
years. We are glad to add
our testimonial with those of
America's foremost exhibi-
tors in recognition of the
excellent service that has al-
ways been maintained by
your news organization.
Wishing you continued suc-
cess.
Circle Theatre Co.
COMMENCING its
THIRD month
ON Broadway at
TWO Dollars
"THE Student Prince"
IS unquestionably
THE outstanding
ROAD show picture
OF the day!
Ramon 'Novarro and Norma
Shearer in an Ernst Lubitsch
production with Jean Hersholt.
Continuity by Hans Kraly.
METRO-GOLDW^il^AYER
Q^y^ars Funniest
everycvheref
Los Angeles
"Shrieks of laughter greet
this one, Boyd and Wol-
heim a riot." —Examiner
New York City
"A comedy of a 1000
and 1 laughs." —Times
Salt Lake City
"Without doubt one of
the finest comedies of the
year." —Tribune
Philadelphia
"You haven* t seen any-
thing until you've seen
this." —Daily News
San Francisco
"No more hilariously
funny picture has ever
been presented."— Pulledn
Tacoma
"Brings a laugh every
minute.
>»
— News
Seattle
"Guarantees button burst-
ing laughs." —Times
Hollywood
"Made for laughing pur-
poses and right well does
it succeed." — Daily Citizen
Motion Picture News Moving Picture World
"This one is there — yarn a hilari-
ous one. Sure to please."
"One of Hollywood^s 1927-28
biggest money-makers."
Horning Telegraph
"One of the best comedies for the
coming year's release schedule."
Exhibitors Daily Review
"Audiences everywhere will pay
and pay and pay to see this one."
Motion PicturoToday
"It's a natural and you're crazy
if you pass it up."
Variety
"Plenty of laughs and should
click at the gate generally."
iJonf in its2"''weekatthe
RIVOLI - UNITED ARTISTS-N.Y
Howard Hughes and cjohn W. Considine dr. jDresent
fPNO ARABIAN:
KNIGHTS'
igmmmmm'-'mfimm
\x/ I nr
WM. BOYD;
From stoTy by
DONALD McGfBNEy
Supervised by
John w Considine, Jr.
MARY ASTOR
«nc/LOUISWOLHEIM
Directed by
LEWIS MILESTONE
l-m I I'l M<^M
■MMM
■ab-A imr- itrii
r,. .^'V*.
^x^c^^lco^'^<oasV^*'"'HJNITED ARTISTS PICTURE
Great pictures— each sold individually— on merit!
U/^ILY Thursday, Nov. 10, 1927
M^l^bfm^MU±
Story Tradition Breaking Down
United Artists May Handle Films of New Combine - F B O Ninety Percent
Completed for 1927-1928 — Pola Negri in Hospital— Noah Beery Quits Paramount
HOLLYWOOD STRIKING
N[W NOTE IN STORIES
Coast producers are not being held
in the grip of picture traditions as
witness the success of productions
with unhappy endings. Paramount
was the boldest in breaking away
from the proverbial necessity of a
happy ending, furnishing "Under-
world," "Children of Divorce" and
"The Way of All Flesh," which are
on the company's Honor Roll, with
"Underworld" in first place and
"The Way of All Flesh" in third.
Edwin Carewe's "Resurrection" also
has an unhappy ending.
"The Way of All Flesh" also set
another precedent in demonstrating
that the public will accept a power-
ful characterization.
Paramount also claims credit for
having ofifered two new types of
melodrama, in "Chang" and "Stark
Love," employing native casts in
rather unknown parts of the world.
Arthur Resumes Work
Johnny Arthur has resumed work
for Educational being featured in a
series of Tuxedo comedies with
Mark Sandrich director.
Louise Brooks Returning
Louise Brooks returns today from
a trip to New York.
Cast for Haines Film
Alice Day, Jack Holt and Hobart
Bosworth have been cast so far for
the new William Haines vehicle
which Jack Conway will direct.
Paul Bern Plans N. Y. Trip
Paul Bern, who recently resumed
his post at the M-G-M studio fol-
lowing a trip to Europe, plans to go
to New York soon for i4ew picture
material.
Fokker to Assist on Air Film
Howard Hughes has signed An-
thony Fokker in the filming of
"Hell's Angels," aviation picture for
United Artists. Louis Wolheim, Ben
Lyon, Greta Nissen and James Hall.
Pola Negri III
Pola Negri is confined to a
bed in the Hollywood Hos-
pital.
U. A. to Handle?
Pictures of the newly-merg-
ed Edwin Carewe, Inspiration
Pictures and Tec-Art Studios
will be distributed through
United Artists, it is reported
here.
Rupert Hughes is to be a
factor in the new combine, it
is stated.
90 Per Cent of Films on
FBO Schedule Completed
With 20 stories already selected
for 1928-29, William Le Baron is su-
pervising completion of the 1927-28
FBO product. He says that to date,
more than 90 per cent of the sched-
ule has been completed, while the
remaining 10 per cent will be fin-
ished in the next few weeks. Work
on the 1928-29 program starts be-
fore the first of the year. Forty-
three features and 74 reels of short
subjects on the '27-'28 program now
are ready.
Cooper Made Director
Gordon Cooper, former assistant
director, has been promoted to the
position of director and will make
"Sin Town," Pathe western at Met-
ropolitan.
D'Arrast Going Abroad
Harry D'Arrast, who has just
signed a new Paramount contract,
leaves tomorrow for the East en
route to Paris for a two months' va-
cation trip.
Kraely Writing Jannings' Story
Hans Kraely has been assigned to
write the scenario of Ernest Lu-
bitsch's production for Paramount,
"The/Patriarch," starring Emil Jan-
nin^.
Biro Back from Europe
Lajos y^iro has returned to the
Paramount lot after a two months'
visit tfo Europe.
Lewis^tone Gets Lead
Lewis~Su)ne has been assigned ihe
male lead in "Freedom of the Press,"
George Melford's next for Universal.
Puffy in "Man Who Lauglis"
Charles Puffy has been added to
cast of "The Man Who Laughs,"
Universal picture starring Conrad
Veidt.
Noah Berry Gets Release
from Paramount Contract
Noah Beery has arranged fur ic-
kase from his contract with Para-
mount. The agreement still has
eight months to run.
Julian to Direct Reynolds
Rupert Julian will direct "Walking
Back," starring Vera Reynolds fo*"
De Mille, '
Wesco Selling Scrip Books
Wesco has begun sale of "scrip
books" at all theaters of its chain.
De Mille Signs Directors
Cecil B. De Mille has signed F.
Harmon Weight and E. H. Griffith
to direct.
Added to Tiffany- Stahl Cast
Rosemary Theby, Jack Ricliard-
son, Charles Clary and Sally Rand
have been added to cast of "A Wo-
man Against the World," Tiffany-
Stahl production.
Titling 'Sailors' Wives"
Rufus McCosh and DwineHe Bel-
hall are titling First National's "Sail-
ors' Wives."
Taurog Directing Two
Norman Taurog is directing two
comedies at one time for Educa-
tional. ~^N
Niblo Starts Goldwyn Film
Fred Niblo has started production
of "Th^^Flower of Spain," the four-
teenth Samuel Goldwyn production
co-starring Ronald Coleman ;ind Vil-
ma Banky.
^Gliese Sues Fox
Rochus Gliese has filed .suit lor
$100,000 against Fox charging breach
of contract. He alleges he v is em-
ployed June 5, 1926, to take charge
of settings and landscapes for "Sun-
rise," and that on Sept. 10, 1027,
Fox caused to be published a state-
ment to the effect Rudolph .Scharff
had been engaged to do the work.
Roy Del Ruth Dickering
Roy not Hampton Del Ruth, is
negotiating with United Artists and
the De Mille studio to make a pic-
ture during the shutdown of the
Warner studio.
"Sunrise" at Carthay Circle
"Sunrise" will follow "Love.s of
Carmen" at the Carthay Circle open-
ing Oct. 29.
A Little
from **Lots"
By RALPH WILK
Hollywood
PKOPLtl perched on roofs, win-
dows and overflowing Hollywood
Boulevard eagerly watched the lead-
ers of the film colony passing into
Craunian's Chinese for tiic opening
I'l "The Gaucho."
* * *
By the way, Sid Graiiman offer-
ed one of his nationally known pres-
entations, with Borrah Minnevitch,
the harmonica wizard, and his gang
garnering the most applause. It
would not be surprising if some pro-
ducer tossed a contract in Borrah's
direction, as he possesses a great
sense of coinedy.
* * *
Speaking of cotnedy writ-
ers, we want to devote some
space to Gene Towne. We
know a director who covers
much space between scenes,
but we will lay money on
Gene m a walking or running
match.
* * *
Like Sammy Cohen, George Stone
left revues to work on the screen.
He was with "Artists and Models"
when chosen for the role of the
sewer rat in "Seventh Heaven." He
is now working in "Fruits of Di-
vorce," which is being directed by
R. William Neill.
Eddie Dunn, the actor, has turn-
ed comedy writer. He has just fin-
ished a story for Charley Bowers
and will also work in the comedy.
Eddie was with Charley in the
East. By the way Eddie is a broth-
er of Bill Dunn, the casting agent.
Both boys are over six feet tall,
proving that all the rangy lads are
not reared in the West.
* * *
Our Passing Show: Harry
Millarde, Harry Lichtig and
Harry Sherman chatting at
the Fine Arts studio, in a min-
iature Harry convention.
* * *
Julian Boone-Fleming, the art di-
rector, is introducing many innova-
tions in sets for "Hell's Angels."
Fourteen weeks will be devoted to
the production; which is being di-
rected by Luther Reed, and the pic-
ture is expected to be one of the
leading offerings of the year.
You'll Always Find It First in The Film Daily
THE
Thursday, November 10, 1927
■cStl
DAILV
l-""^^
-
LAST MINUTE DEVELOPMENTS IN
THE INVESTMENT FIELD AND THE
DAY'S QUOTATIONS ON FILM ISSUES
Financial
HOW BANKERS VIEW MOTION PIC-
TURED—WEEKLY RESUME OF IN-
DUSTRY'S FINANCIAL STRUCTURE
^^^
^^
MANIPULAIION SEEN IN
liSTANLEY SHORT SALES
Recent liquidation of Stanley Co.
shares, which at various times
dropped as low as V! , may be traced
to manipulation among traders who
were anticipating the selling of a large
liolding that never made its appear-
ance, states a Philadelphia dispatch
to the "Wall St. Xews." It has
been generally believed in brokerage
circles in Philadelphia that a large
block of stock held in Washington
was about to be liquidated, and con-
sequently caused many local short
sales, the dispatch states. It was also
stated that another cause of this
liquidation might be attributable to
holders in upstate Pennsylvania who
were afforded an opportunity of buy-
ing Stanley stock below recent price
levels and, at the "same time, have
profited by the stock dividends de-
clared by the Stanley Co. in the past
year, decided to take profits.
"Stanley Co. has outlined one of
the most extensive expansion pro-
grams, and when completed it will
be the largest amusement system in
the country. At the last annual meet-
ing of the company it was agreed to
increase the capital stock from 1,000,-
000 to 2,500,000 shares in order to
defray the expense of the expansion
program.
"It is generaly believed by close
students of the company's affairs that
EDWARD B.SMITH
&C0.
Members New York, Philadelphia
and Boston Stock Exchanges
Corporate
Financing
Philadelphia
New York Boston
Better Feeling
Better feeling exists toward
film stocks in Wall St. Gains
made by stocks during recent
weeks emphasizes this changed
feeling from the uncertainty
which characterized the mar-
ket immediately following the
proposed Hollywood wage
cut.
box office receipts for the current
year approximate $35,000,000. It was
stated by a reliable source that, based
on operations for the first nine
months of this year, net income after
taxes and interest showed approxi-
mately 53,700,000 available for divi-
dends and depreciation. The quick
assets of the company as of Oct. 1,
1927 were $7,367,000, as compared
with current liabilities of $748,000."
Carrier Issues 5,000 New
Shares of Preferred
Retirement of existing outstand-
ing mortgages to provide more
working capital are purposes of an
issue of 50,000 shares of no par,
convertible non-voting preferred
stock of Carrier Engineering Corp.,
air conditioning device firm. It is
priced at $27 a share. Five thou-
sand shares are being retained for
sale, next year to employes.
Carrier shares outstanding has
2,413 of 8 per cent cumulative con-
vertible second preferred stock, par
value $100 and 100,500 shares of B
stock, no par value with 58.000
shares of common A, no par value,
authorized for conversion of the sec-
ond preferred stock.
Earnings in 1925, $2,353,871.16.
were approximately doubled in 1927
when the earnings are $4,537,548.28.
Net profits for 1925 were $112,690.-
28 and in 1927 $406,667.84.
Quotations for the Day
There were but a few sales among film issues yesterday, but interest
wasn't lacking because of the activity centered in Loew's, Inc. and Para-
mount common. The first mentioned traded off an aggregate of 29.000
shares for the day at a 1^ drop in price, while 9,700 shares of Parar.ionnt
changed hands at no measurable change in price.
Pathe Exchange "A" stocks sold 2,300 shares at a fract'onal drop.
Warners "A" lost a fraction on a trade of 3,400. Fox Film "A" was a
noteworthy exception to the falling prices of the day when it stood firm
on a turn-over of 2.200 shares. Eastman Kodak dropped over two points
on a negligible trade.
High Low Close Sales
*Amer. Svat. \'tc 42^
*Amer. Seat. Pfd .... 48 ....
♦Balahan & Katz .... f^V»
*Bal. & Katz Vtc .... 72,%
Eastman Kodak 166§^ 164"^ 164Vi 900
*tFilm Inspection .... 5 ....
♦First Nat'l Pfd .... lOO-H
Fox Film "A" 74?^ 74 7W% 2.200
tFox Theaters "A" 19'4 19 19 200
♦flntern'l Project 10
Loew's, Inc. 57^ 55.>4 56 29,000
ttLoew's. 6s 41ww 105?^ 104^ 105 63
ft Loew's. 6s 41 x-war 99f4 99 99 7
M-G-M Pfd 25 25 25 100
*M. P. Cap. Corp .... 7j/$
*Pathe Exchange .... 4 ....
tPathe Exch. "A" 2i% 22^ 22-^ 2.300
ttPathe Exch. 7s 2,7 91j4 91 91 4
Paramount F-P Ill 110 111 9.700
♦Paramount Pfd 119^
ttPara. Bwav. 5^s 51 101 -^ \OVA \QVA 1
**Roxv "A" ^2i 30
**Roxy Units 36 32 ....
**Roxy Common 9 8 .... ....
Skouras Bros 40 38 .... ....
♦Stan. Co. of Amer .... 60 ....
tTrans-Lux Screen 3^ 3^ 3fi 2,500
♦tUniv. Pictures 30 ...
Univ. Pict. Pfd 99^ 98-^ 99^. 30
t Warner Bros 15 14.>g 14^ 200
Warner Bros. "A" 24>-^ 24y>i 24^ 3.400
* Last Prices Quoted ** Bid and Asked (Over the Counter)
t Curb Market ft Bond Market
NOTE: Balaban & Katz is listed on the Chicago Board Skouras on the
St. Louis Stock Exchange and Stanley Company in Philadelphia. AW
other issues listed above are traded in New Yorkl
LOEW'S PLANS PfD.
ISSUE EOR EXPANSION
Lucw's, Inc., is reported planning
to sell between $15,000,000 and $20,-
000,000 6K> per cent preferred stock
to finance new theaters, pay off
existing mortgages and provide for
other expansion.
Extra is Third This Year
Declared by Roach Firm
Los Angeles — l-lxtra dividend of
one-half of one per cent for the
three months ended Nov. 30, just
declared by the Hal Roach Corp., is
the third such dividend to be declared
by the company on consecutive
c|uarters since the issuance of the
preferred in March 1927. The ex-
tra dividend is in addition to the
regular two per cent dividend for
the quarter.
U.A. Stocli Being Sold
Rapidly, Broker Says
Common stock of United Artists
Theaters, 100,000 shares of which
were placed on sale last Thursday
l)riced at $15 a share, is being sold
rapidly, according to Frank Blukley
of J. K. Rice. Jr., & Co., brokers.
It is anticipated that the stock will
enter active trading in the curb mar-
ket this morning.
Theatre Brokers
WE
Buy — Sell — Lease
Promote — Finance
Motion PictHre Theatre Anywhere
Sofferman Bros., Inc.
1560 B'way New York City
Phone Bryant 3607-8-9
WE FINANCE
Production
Theatre Building
Equipment Accounts
or any other activity in
the Motion [Picture Business
Motion Picture Capital Corp.
Capital and mrplni orer (2,800,000
FRANK R. WILSON, Pre*.
51 E, 42nd St. New York Qty
THE
-;xi^
DAILY
Thursday, November 10, 1927
Exhibitors in Flood Districts Hit Hard
New England Houses
Pay Toll to Storm
{Continued from Pasjc 11
sands will be a matter of guesswork
for several days yet. Meanwhile
every effort to aid the exhibitors ol
the territories affected are under way.
As soon as communication can be
re-established, the New England
Film Board will attempt to check up
on the damage. All of the distribu-
tors stand ready to cancel or rear-
range contracts with theaters in the
affected district, it was unofficially
stated yesterday. Temporarily, as
soon as transportation routes are
open, exchanges will cooperate in
handling film so as to give the best
service to the greatest number of
theaters regardless of contracts now
in force.
Of the 105 houses in Vermont, it is
believed that from 50 to 75 per cent
have been affected by the flood and
that it will be a matter of soine
months before some of them are in
operation.
Unverified reports tell of heavy
damage, and in some instances al-
most complete demolition, of the
Magnet and Park theaters in Barre,
the Dreamland, Opera House and
Star at Bellows Falls, the Town Hall
at Cambridge, said to have been com-
pletely demolished; the Playhouse at
Enosberg Falls, Hammond Hall at
Ludlow which is also said to have
been completely demolished, the
Playhouse at Montpelier, known to
have been heavily damaged and may
require rebuilding, the Opera House
at Poultney, the Colonial and Park
at Richford, the Strand at Winooski,
also said to have been practically de-
molished, and heavy damage to many
others.
While loss of life in the floods was
heaviest in Vermont, property dam-
age will probably exceed that of Ver-
mont in Western Massachusetts,
which is much more thickly populat-
ed.
North and west of Concord, N. H.
heavy flood damage resulted while in
the smaller communities in Maine
minor damage was done.
Michalove Resigns
From "U" Theaters
{Continued from Page 1)
of five years and provided that in the
event of disagreement over the man-
ner in which Michalove was per-
forming his duties, the company was
to exercise the right to return him to
Atlanta either in the theater or dis-
tribution departments. The break,
however, is complete. Michalove
severs all connections with "U" in
the next few weeks.
In the interim, Universal theaters
are understood to be operating under
the wing of a cabinet of which E. H.
Goldstein is the chairman until
Michalove's post can be filled. Ar-
thur G. Whyte, formerly with Peer-
less Booking and more latterly with
Pathe. has been mentioned. Gold-
'itein denies.
Nezvsreel in Front Again
Boston — Aeroplanes from the Boston Airport are carrying news-
reel cameramen over the flooded areas. New films of the flood dis-
aster are being shown daily at all theaters.
Cameramen have managed to penetrate by auto well into the
flooded area, but it is difficult to get the newsreels out and back to
Boston for distribution. Much of the distance traveled has to be
afoot, or at best, by horseback.
S.M.P.E. Checking up
Talking Film Devices
{Continued from Page 1)
energy; the film can register oscillations of
a frequency of 10,000. (111).
The Photophone is to be sold direct to
theaters. Concentration of effort will be di
rected upon music scores for accompany
ing films. Synchronized scores will be made
for features from all companies who will co
operate to the extent of furnishing a print for
screening. Thus, even the smallest of thea
ters may have excellent musical entertain
ment with their pictures .(112).
Two other sound synchronization devices
about to be made available are the Vocafilm.
(113) and the Orchestraphone. The Orch-
estraphone is deisgned primarily for small
theaters, and was recently given a trial in a
Chicago theater. (114).
The effect of the spreading of the image
due to irradiation on the sound record in the
case of talking films has been reported. (115).
In Vitaphone productions, the synchroniza-
tion of sound reporting and picture taking is
constantly checked by a stroboscopic appar
atus employing a sector disc and a Neon tube.
A loud speaker is also used in the record-
ing room to check the quality of electrical
"sound"' fluctuations. 116).
Trick Cinematography
An interesting paper was presented before
the last meeting of the Society describing
various methods of obtaining illusions in
cinematography. The different technical, ar-
tistic, and dramatic problems involved in the
production of four different effects or scenes
were discussed, with a description of the
methods used. (117). In another paper pre
sented at this meeting a resume was given
of various patents which had been issued on
methods of trick photography. (118).
Fifteen methods of trick photography have
been described to illustrate how the cinema-
tographer analyzes motions in two or more
directions. Reverse camera, glass work,
double exposure, one picture turn, decreasing
the taking speed, slow motion photography,
stop camera and substitute, fade in and i^adc
out, double printing, double exposure by use
of mirrors, projection printing, and the use
of mechanical devices, are among the methods
described. (119).
A method of trick photography known as
the Schuefftan combination process has been
patented. A mirror having the silver back
ing removed locally is placed in the field of
the camera, and part of the scene painted in
miniature is taken by reflection in the mir
ror. The images are made to blend into each
other by vignetting the clear opening in the
mirror. (120), (121), and (122). This proc-
ess has proved itself useful for many kinds
of motion picture work, including color cine
matography (123). Further applications of
the process have been enumerated. The rela-
tive sizes of obiects can be changed by plac
ing them at different distances. A collecting
lens is used on the other side of the mirror
to bring both objects into focus in the cam
era, and with a combination of several mir-
rors, the size of the vignetted exposure aper-
ture bole may be varied during the action
(124).
Another new process has been described
in which action taken on one location may
be superimposed with complete naturalness
on scenes which were made on another loca
tion (125).
Two other recent patents cover processes in
which pictures are taken through the use of
direct masks and masked reflectors in the
field of view (126), and a method in which
silhouettes are thrown on a transparent back
ground (127).
Sources of Materials
(111) I.. Gaumont, Bulletin de la Societe
Francais« de Photographique (Paris),
14, April, 1927, pp. 110-114.
M. P. News (N. Y.) Aug. 12, 1927,
p. 449.
(112)
(113)
(114)
(115)
(116)
(117)
(118)
(119)
(12(1)
(121)
(122)
(123)
(124)
(125)
(126)
(127)
(N.
(N.
1927,
Y.) June 3,
Y.) June 28, 1927.
Ger-
M. P. News
p. 2215.
FILM DAILY
p. 2.
R. Beranck, Filmtechnik (Halle,
many) 2, Feb. 5, 1926, p. 44.
A. P. Peck, Scientific American (N.
Y.) 83, June 1927, pp. 378-9.
Fred Waller, Transactions S.M.P.E.
No. 29, pp. 61-71.
E. J. Wall, Transactions S.M.P.E.,
No. 30, pp. 328-33.
C. L. Gregory, American FVojectionist
(N. Y.) 4, May 1926, p. 4.
E. W^lff, Kinotechnik (Berlin) 8, Jan.
25, 1926, p. 35.
E. Schufftan 063, U.S. Patent 1613201.
E. Schufftan, U. S. Patent 1627295.
L. Witlin, Filmtechnik (Halle, Ger-
many) 2, Nov. 27, 1927, pp. 174-5.
Witlin Kinotechnik (Berlin)
10, 1926, pp. 285-90.
American Cineraatographer
wood) 7, Aug. 1926, p. 23 .
German Patent 441202, W. Kohler.
M. Hasait, German Patent 439819.
8.
June
(Holly-
141 Houses in Four
Divisions of Wesco
{Continued fyom Page 1)
Loew houses at Los Angeles and
San Francisco.
In the Los Angeles division there
are 74 houses; while the San Fran-
cisco division has 26, the Portland-
Seattle division 36 and the Iowa di-
vision five.
Screen Advertisers to
Sponsor Film History
{Continued from Page 1)
pense. The film will be available to
civic organizations and educational
institutions without cost. The edu-
cational committee urged extension
of the services of qualified speakers
to advertising clubs and other or-
ganizations desiring practical knowl-
edge of screen advertising.
Officers elected were: president,
Douglas D. Rothacker, Chicago;
vice-presidents. Otto Nelson, Day-
ton, O., and William Johnson, New
Orleans; secretary-treasurer, Miss
Marie Goodenough, Chicago^ execu-
tive committee, Bejinett Chappie,
Middletown, O., Verne Burnett, De-
troit, George A. Blair^ Rochester, H.
A. DeVry, Chicago, R. V. Stam-
baugh, Cleveland, James F. Simpson,
Dallas, J. E. Strietmeier, Cincinnati.
WAKE
UP
YOUR
TOWN
WITH
NEWSREEL
PAPER
THAT
BRINGS
THEM IN!
■tv.'
Vcfr<t-t/o/tj'it>t/n ^Statipr • ,'
^
: NEW ENGLAND'S GREAT FLOOD ;*:
CUTS VAST TRAIL OF RUIN
■J.
Raging Rivers
In Vermont
And the
Connecticut
Valley Wipe Out
Towns and
Inundate
Countryside
Endless
VKtas of
Devastation
As the Torrent
Sweeps Homes,
Railroads
^7 And Bridges
Before tt
• *
*
M-G-M NEWS MEN DEFY FLOOD DANGERS ;»
* .
:*:
'it-'.*. I< THE WORLD'S SPOTLIGHT >*.^VJ».».}
WOOD CHOPPERS IN
CHAMPIONSHIP MEET
Axes Fly as Australia's Lead-
ers Compete for World
Title at Sydney
SOARS TO HIS DEATH
IN QUEST OF RECORD
Smiling. Unafraid, Capt. Gray
Starts on Bali^^on Altitude
Flight from Scott Field
-G-M NEWS
r
of FILMDOM
ULTHE NEW5
ALLTHE TIME
VOL. XLII No. 35
Thursday, November 10, 1927
Price 5 Cents
Percentage
ALWAYS a knotty prob-
lem, percentage booking is
coming to the fore again.
Organized exhibitoi.^ in Mary-
land are standing their ground
and will refuse to discuss per-
centages except for week stands.
Theater owners in Washington
and Eastern Pennsylvania have
been approached in an effort to
whip that entire territorial block
into a solid front.
Theoretically, percentage
deals appear equitable and
sound. In application many in-
tricate problems have to be
considered in formulating a ba-
sis on which such trading can
be conducted.
Points to Remember:
The prestige of the theater,' its
clientele, its scale of admissions. The
fact that the house will do a basic
business regardless of the calibre of
the picture it plays. The natural re-
luctance to open a theater's books
to any distributor, thus supplying a
possible wedge through which in-
creased rentals can be obtained for
subsequent product.
At the same time, with percentage
comes the added incentive of get-
ting behind the show, extra adver-
tising and additional exploitation
because each extra dollar that
comes in means added profits to the
exhibitor. Most first-runs in big cit-
ies now buy pictures on percentage,
largely because they cannot get them
any other way.
And so percentage assumes many
forms, each one largely influenced
by local conditions. It, therefore,
is difficult to set down a practice for
any exhibitor to follow. Each
showman should consider himself
in the best position for determining
whether this method of buying is
good for his theater.
Speech and Efficiency
Speaking before the M.P. Sales-
men, Inc. Dr. Frank H. Vizetellv,
editor of Funk and Wagnall's dic-
tionary and a leading authority in
lexicography stresses the importance
of speech as a reflector of mental ef-
ficiency. What he said is worth re-
membering.
"If your lips would keep from
slips, five things observe with care.
Of whom you speak, to whom you
speak, the manner, when and where."
Fine advice for an industry that
is prone to talk too often and too
carelessly.
K AN N
Federal Commission Expected to
Reject Paramount Compromise Offer
Urges New Ass'n
Indianapolis — Unaffiliated ex-
hibitors of the United States
are being called upon by Frank
J. Rembusch, secretary of the
unaffiliated group at the Trade
Practice Conference, to develop
the organization formed at the
conference.
MICHALOVE RESIGNS
FROM 1" THEATERS
By mutual consent. Universal
Chain Theaters and Dan Michalove
have come to the parting of the ways.
Michalove came to New York
from Atlanta early in the year to
take over the operation of the Uni-
versal circuit. His contract with
Universal was to run for a period
(Continued on Page 8)
Kunsky May Operate U. A.
Detroit House, is Report
Detroit — John H. Kunsky Enter-
prises will operate the United Artists
house under construction here, it is
reported. Negotiations now are un-
derstood to be nearing completion
for a 50-50 arrangement.
QUOTA PROVISIONS
ARGUED IN BRITAIN
By ERNEST W. FREDMAN
Editor "The Daily Film Renter"
London (By Cable) — The indepen-
ent exhibitor movement to offset buy-
ing power of the P.C.T. and the ulti-
mate outcome of the quota are agita-
ting the British trade.
Sir Philip CunlifTe-Lister of the
Board of Trade is meeting trade de-
(.Continued on Page 2)
SCREEN ADVERTISERS TO
SPONSOR FILM HISTORY
Rochester — Extensive financial
campaign to cover the cost of pro-
ducing film, showing the develop-
ment of the industry in all its phases
in the last 30 years was authorized at
the closing session of the Screen
Advertisers Ass'n convention.
Archives of producers will be
searched for material. Dues of the
association were raised and subscrip-
tions will be sought to meet the ex-
(Covtinued on Page 8)
New England Theaters Badly
Damaged by Flood Ravages
Enterprise
Characteristic FILM DAILY enterprise was displayed by Sam-
uel Sayward, staff correspondent, in obtaining the accompanying
story of New England flood conditions. Sayward dove up to Con-
cord, N. H. for first hand information, but was forced by flood waters
to turn back. Through telephone communication, relayed via Hart-
ford and Albany, he reached into the heart of the flood zone to ob-
tain facts contained in his story.
By SAMUEL SAYWARD
Staff Correspondent. THE FILM DAILY
Boston — With all wires down since
Thursday noon of last week until last
night, and only emergency messages
being transmitted over thf few wires
now re-established, and with only
matters of general news importance
coming through from the New Eng-
land flood area, it will be a matter of
several days before full details of
the effect of the flood on theaters of
the territory is available.
That the loss will run into many
ttiousands to exhibitors and into a
large sum for the distributors is
known, but as to how many thou-
(Continued on Page 8)
Position in Agreeing to
Trade Parley Dictum
Seen Turned Down
Washington Bureau of THE FILM DAILY
Washington — Paramount's offer to
abide by the findings of the recent
Trade Practice Conference, as com-
pliance with the Federal Trade Com-
mission's cease and desist order,
which offer is contained in the com-
pany's answer, will be rejected by the
commission, it is indicated.
The offer is to live up to the "six
points" agreement on block booking,
and other ethics prescribed by the re-
cent conference. However, the com-
mission frankly is dissatisfied with
the results of the recent conference
and has not as yet ratified the par-
ley's findings. The code of ethics
outlined at the conference is not ef-
fective until approved by the com-
{Continued on Page 2)
141 HOUSES IN EOUR
DIVISIONS OE WESCO
Los Angeles — There are 141 the-
aters now under the Wesco banner,
a check-up of the circuit shows.
These are grouped in four divisions,
the Los Angeles, San Francisco,
Portland-Seattle and Iowa divisions.
The list includes all theaters owned
or operated by the circuit. Some of
the latter are operated under a man-
aLtcnicnt deal, notably the Publix and
{Continued on Page 8)
S. M. P. E. CHECKING UP
TALKING EIIM DEVICES
Since making public its last report,
the Society of M. P. Engineers has
had called to its attention four more
talking picture devices. These are
described in the last installment of
the fall report which also takes up
an interesting discussion on trick
photography processes:
A new device for projecting talkini? pic-
tures is called the Filmophonc. A selenium
cell is used to convert the light to electrical
{Continued on Page 8)
J I.
THE
■c&!Sl
DAILV
Thursday, November 10, 1927
Vol.XLIINi.35 Thursday, NovemberlO. 1927 PriceSCents
JOHN W. ALICOATE
Publisher
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alieoate, President and
Publisher; Iklaurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-ofiice at New York. N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad
way. New York. N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday,
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel: 'Phone,
grexel 7000 and Washington 9794. London —
meat W. Fredman, The Film Renter. 58,
Great Marlborough St., London. W. I. Ber-
lin— Lichtbildbuebne. Friedrichstrasse. 225.
Quota Provisions
Argued in Britain
(Contimiei from Page 1)
putations who are asking changes in
the present draft. Lister is in favor
of modifying the clauses dealing with
foreign talent. He intimates a will-
ingness to permit the scenarist or the
director to be foreign, but not both.
He is not inclined to allow the word
"controlled" to be inserted again in
Clause 26. British producers and dis-
tributors are arguing for the inser-
tion of this phrase which would give
them entire dominance over produc-
tion in England.
British subsidiaries of American
distributors and English exhibitors
generally are opposed to "controlled"
production, the former since it will
prevent American organizationsfrom
making their own quota pictures in
England and the latter, since they
are fearful of the box-ofifice quality
of the product to be made under
the "controlled" formula.
Shake-Up in Warner Force
Changes are being made in the
New York exchange force of War-
ners. It is reported Arthur Abeles
has been reduced from district to
sales manager succeeding George
Balsdon who has been made New
Jersey sales manager and that Eddie
Golstein has been made Brooklyn
sales manager; Harry Decker and J.
Levy, as Brooklyn and New Jersey
sales managers, have resigned. Sam
Morris denies all of these reported
changes.
RATS
and all insects
EXTERMINATED
FREE INFORMATION ON AN^V
VERMIN PROBLEM
GUARANTEE EXTERMINATING CO.
Amtrica^t Ftrtmost ExurminaUri
500 Fifth Avenue. N. Y. C.
LONGACRE 8390
Presentations
De Marcos at Mosque, Richmond
Richmond, Va. — One of the main
attractions on the current bill at the
Mosque is De Marcos.
Bert Hanlon Plays Chicago
Bert Hanlon is now appearing on
the bill at B. & K.'s Chicago, being
booked through William Morris.
Moss & Fry at Harding
The Harding Chicago is featuring
Moss & Fry this week.
Al Herman at Minneapolis
William Morris has booked Al
Herman on the current bill at the
Minneapolis State.
White & Manning on Coast
Los Angeles — The current bill at
the Chinese, is carrying White &
Manning's act.
International Pictures Opens Office
Sam Mogi, president of Interna-
tional Pictures Distributors, has ar-
rived from the Coast and opened an
office at 154 W. 45th St.
Seattle Olympic Reopens
Seattle — The Olympic at Pike and
Union Sts. has reopened with a com-
bination policy.
Orchestra Demanded with
Vitaphone Offerings
St. Louis — Musicians are reported
prepared to again demand retention
of the orchestra for showings of Vita-
phone, which again will make a try
for St. Louis patronage, this time
at the Grand Central, which Warners
have taken over. Last year, Vita-
phone lasted seven weeks at the Cap-
itol, which Warners had under lease.
During the Capitol run, musicians
drew their salaries while Vitaphone
showings were offered. The Cap
itol will scale to a 50 cents top thus
underselling the Ambassador, Mis-
souri Loew's State and Orpheum.
Dempsey at A.M.P.A.
Jack Dempsey is slated to be guest'
of honor at today's meeting of the
A.M.P.A.
George Weeks Back
George Weeks of the Paramount
distribution department and Eastern
representative for Christie is back in
New York today after a month's tour
of exchanges.
Hawley, Rowland to L. A.
Clifford B. Hawley, president and
R. A. Rowland, general manager of
production of First National leave
for Hollywood Tuesday.
Orpheum in Memphis
Memphis — A 2,500-seat Orpheum
theater is to be built on the site of
the old Orpheum which burned down
several years ago.
3 Year Agreement with
Operators at Oakland
San Francisco — Allied Amusement
Industries theater owner organization
have concluded a three year agree-
ment with the operators union of
Oakland. A graduated increase over
the period of the contract will ulti-
mately give them about a 10 per cent
wage increase. The negotiations were
conducted by Thomas D. \^anOsten,
secretary-manager of the Allied In-
dustries, A. M. Bowles of West
Coast Theaters, and Cliff Work of
Orpheum. The operators were rep-
resented by Cleve Beck, Pacific Dis-
trict officer of the International al-
liance.
Photography Organization
Making Drive for Members
Drive for members in New York
and Hollywood is under way by the
International Photographers , of the
M. P. Industry. Billy Bitzer now
is on the Coast organizing camera-
men. The association has 225 mem-
bers. At the December meeting, of-
ficers are to be elected at the new
headquarters at 160 W. 45th St., New
York. The association meets the first
Tuesday of every month.
Civic Leaders at Luncheon
Educational and club leaders of
New York City will be guests of the
public relations department of the
Hays organization at a luncheon to-
day at the Empire Hotel. Follow-
ing lunch, the civic heads will be
taken through the Pat Sullivan stu-
dios, where "Felix, the Cat" cartoon
comedies are made.
Columbia Opening in Omaha
Omaha — Columbia is opening an
exchange here under management of
Joe White. The firm will take over
distribution of its product formerly
handled by Midwest.
Schenck Back Tomorrow
Joseph M. Schenck returns to New
York tomorrow aboard the Aqui-
tania.
Cameras For Sale
Almost new DEBRIE CAMERA.
Model K. Parvo, complete with many
extras and one B. & H. EYEMO
CAMERA.
Exhibitors Film Exchange
130 W. 46th St., N. Y. C.
AMALGAMATED
VAUDEVILLE AGENCY
Attractions for
Picture Theatres
Standard Vaudeville Acts
1600 Broadway, New York City
Phone Penn. 3580
Expect Rejection
Of Paramount Offer
(.Continued fiutn Page 1)
mission, and no steps in this direction
will be taken until Commission Myer^
makes his report on the conference.
Federal Trade Commission officials
are keeping very secret the contents
of the report filed this week by Para-
mount. The Commission's action
on the offer will depend upon whether
it considers the results of the con-
ference adequate to cover the block
booking situation. It is expected an
announcement will be made within
ten days.
Spearman Re-elected Head
of Okla. Exhibitor Unit
Oklahoma City — W. J. Spearman
was re-elected president of the Okla-
homa exhibitor unit at its convention
here. The national organization was
endorsed at the closing session. Other
officers chosen were; Fred B. Pick-
rell, vice president; R. D. Hutchin-
son, treasurer; John Brown, secre-
tary. Directors are: Eph Johnson,
Edward Kadene, John McGuiley, A.
R. Bender and M. E. Woodridge.
Cohen Heads New Association
Sydney S. Cohen is president of the
Board of Trade and Commerce of
the M. P. Industry of the United
States of America just formed to
promote independence in the indus-
try.
AVAILABLE IMMEDIATELY
Young lady — ten years motion picture
experience Secretary — bookkeeper —
knowledge of every detail motion pic-
ture office.
Reply Box K-164
C/O FILM DAILY
1650 Broadway New York City
PATHE NEWS
— maintains excellent
service for twelve years
in Portland, Ote.
Portland, Ore.,
November 7, 1927.
Ray Hall, Editor,
Pathe News, N. Y.
This theatre has been a
constant user of PATHE
NEWS for over twelve
years. We are glad to add
our testimonial with those of
America's foremost exhibi-
tors in recognition of the
excellent service that has al-
ways been maintained by
your news organization.
Wishing you continued suc-
cess.
Circle Theatre Co.
COMMENCING its
THIRD month
ON Broadway at
TWO Dollars
"THE Student Prince"
IS unquestionably
THE outstanding
ROAD show picture
OF the day!
Ramon Novarro and Norma
Shearer in an Ernst Lubitsch
production with jean Hersholt.
Continuity by Hans Kraly.
METRO-GOLDW^g^AYER
ii
J
oiYfearS FunmesP
everywhere/
Los Angeles
"Shrieks of laughter greet
this one. Boyd and Wol-
heim a riot." —Examiner
New York City
"A comedy of a 1000
and 1 laughs." —Times
Salt Lake City
"Without doubt one of
the finest comedies of the
year." —Tribune
Philadelphia
"You haven* t sqen any-
thing until youVe seen
this." —Daily News
San Francisco
"No more hilariously
funny picture has ever
been presented." -Bulletin
Taconia
"Brings a laugh every
— News
minute.
Seattle
"Guarantees button burst-
ing laughs." —Times
Hollywood
"Made for laughing pur-
poses and right well does
it succeed." — Daily Citizen
Motion Picture News Moving Picture World
"One of Hollywood^s J911'2S
biggest money-makers."
"This one is there — yarn a hilari-
ous one. Sure to please."
Morning Telegraph
"One of the best comedies for the
coming year's release schedule."
Exhibitors Daily Review
"Audiences everywhere will pay
and pay and pay to see this one."
Motion Picture) Today
"It's a natural and^ you're crazy
if you pass it up."
Variety
"Plenty of laughs and should
click at the gate generally."
IflofUJ in its2"''weekatthe
RIVOLI- UNITED ARTISTS-NY
Howard Hughes and cJohn W. Considine dr jDresent
TWO ./irabian:
KNIGHTl?
\X/ I
WM. BOYD,
From story b'
lONALD McGfBNf
Supervised by
^tBNEbr
John w Considine, Jr.
MARY ASTOR
an^ LOUIS WOLHEIM
Directed by
LEWIS MILESTONE
^w0^^1co<^v<xasbin<HlNITED ARTISTS PICTURE
Great pictures— each sold individually— on merit!
£)/^|LY Thursday, Nov. 10, 1927
iUSf>^if^ItMi^
Story Tradition Breaking Down
United Artists May Handle Films of New Combine — F B O Ninety Percent
Completed for 1927-1928 — Pola Negri in Hospital— Noah Beery Quits Paramount
HOLLYWOOD STRIKING
NEW NOTE IN STORIES
Coast producers are not being held
in the grip of picture traditions as
witness the success of productions
with unhappy endings. Paramount
was the boldest in breaking away
from the proverbial necessity of a
happy ending, furnishing "Under-
world," "Children of Divorce" and
"The Way of All Flesh," which are
on the company's Honor Roll, with
"Underworld" in first place and
"The Way of All Flesh" in third.
Edwin Carewe's "Resurrection" also
has an unhappy ending.
"The Way of All Flesh" also set
another precedent in demonstrating
that the public will accept a power-
ful characterization.
Paramount also claims credit for
having ofTered two new types of
melodrama, in "Chang" and "Stark
Love," employing native casts in
rather unknown parts of the world.
U, A. to Handle?
Pictures of the newly-merg-
ed Edwin Carewe, Inspiration
Pictures and Tec-Art Studios
will be distributed through
United Artists, it is reported
here.
Rupert Hughes is to be a
factor in the new combine, it
is stated.
Arthur Resumes Work
Johnny Arthur has resumed work
for Educational being featured in a
series of Tuxedo comedies with
Mark Sandrich director.
Louise Brooks Returning
Louise Brooks returns today from
a trip to New York.
Cast for Haines Film
Alice Day, Jack Holt and Hobart
Bosworth have been cast so far for
the new William Haines vehicle
which Jack Conway will direct.
Paul Bern Plans N. Y. Trip
Paul Bern, who recently resumed
his post at the M-G-M studio fol-
lowing a trip to Europe, plans to go
to New York soon for i-ew picture
material.
Fokker to Assist on Air Film
Howard Hughes has signed An-
thony Fokker in the filming of
"Hell's Angels," aviation picture for
United Artists. Louis Wolheim, Ben
Lyon, Greta Nissen and James Hall.
Pola Negri III
Pola Negri is confined to a
bed in the Hollywood Hos-
pital.
90 Per Cent of Films on
FBO Schedule Completed
With 20 stories already selected
for 1928-29, William Le Baron is su-
pervising completion of the 1927-28
FBO product. He says that to date,
more than 90 per cent of the sched-
ule has been completed, while the
remaining 10 per cent will be fin-
ished in the next few weeks. Work
Gil the 1928-29 program starts be-
fore the first of the year. Forty-
three features and 74 reels of short
subjects on the '27-'28 program now
are ready.
Cooper Made Director
Gordon Cooper, former assistant
director, has been promoted to the
position of director and will make
"Sin Town," Pathe western at Met-
ropolitan.
D'Arrast Going Abroad
Harry D'Arrast, who has just
signed a new Paramount contract,
leaves tomorrow for the East en
route to Paris for a two months' va-
cation trip.
Kraely Writing Jannings' Story
Hans Kraely has been assigned to
write the scenario of Ernest Lu-
bitsch's production for Paramount,
"The Patriarch," starring Emil Jan-
nings.
Biro Back from Europe
Lajos Biro has returned to the
Paramount lot after a two months'
visit to Europe.
Lewis Stone Gets Lead
Lewis Stone has been assigned the
male lead in "Freedom of the Press,"
George Melford's next for Universal.
Puffy in "Man Who Laughs"
Charles Puffy has been added to
cast ci "The Man Who Laughs,"
Universal picture starring Conrad
Veidt.
Noah Berry Gets Release
from Paramount Contract
Noah Beery has arranged fnr ic-
lease from his contract with Para-
mount. The agreement stiii has
eight months to run.
Julian to Direct Reynolds
Rupert Julian will direct "Walking
Back," starring Vera Reynolds fo""
De Mille.
A Little
from ''Lots"
By RALPH WILK
Wesco Selling Scrip Books
Wesco has begun sale of "scrip
books" at all theaters of its chain.
De Mille Signs Directors
Cecil B. De Mille has signed V.
Harmon Weight and E. H. Griffith
to direct.
Added to Tiffany-Stahl Cast
Rosemary Theby, Jack Richard-
son, Charles Clary and Sally Rand
have been added to cast of "A Wo-
man Against the World," Tiffany-
Stahl production.
Titling "Sailors' Wives"
Rufus McCosh and D\yinelle Bel-
hall are titling First National's "Sail-
ors' Wives."
Taurog Directing Two
Norman Taurog is directing two
comedies at one time for Educa-
tional.
Niblo Starts Goldwyn Film
Fred Niblo has started production
of "The Flower of Spain," the four-
teenth Samuel Goldwyn production
co-starring Ronald Coleman and Vil-
ma Banky.
Gliese Sues Fox
Rochus Gliese has filed suit lor
$100,000 against Fox charging breach
of contract. He alleges he v/as cm-
ployed June 5, 1926, to take charge
of settings and landscapes for "Sun-
rise," and that on Sept. 10, 1927,
Fox caused to be published a state-
ment to the effect Rudolph .Scharff
had been engaged to do the work.
Roy Del Ruth Dickering
Roy not Hampton Del Ruth, is
negotiating with United Artists and
the De Mille studio to make a pic-
ture during the shutdown of the
Warner studio.
"Sunrise" at Carthay Circle
"Sunrise" will follow "Loves of
Carmen" at the Carthav Circle open-
ing Oct. 29.
d
d(
Holly ivoi
PEOPLE perched on roofs, wii
dows and overflowing liollywo
Boulevard eagerly watched the lea
ers of the film colony passing in
Craunian's Chinese for tii^ openi
lit "TIu' Gaucho."
* * *
By the way, Sid Grauman offc
ed one of his nationally known pn
entatioyis, with Borrah MinneviU
the harmonica wizard, and his gw
gaymering the most applause,
would not he surprising if some jn'
ducer tossed a contract in Borrah '
direction, as he possesses a gre '
sense of comedy.
V * +
Speaking of comedy writ-
ers, we want to devote some
space to Gene Towne. We
know a director who covers '-•
much space between scenes,
but we will lay money on
Gene in a walking or running
mMtch.
* * *
Like Sammy Cohen, George Sto
left revues to work on the screi
He was with "Artists and Mode
when chosen for the role of
sewer rat in "Seventh Heaven."
is now working in ''Fruits of
vorce," which is being directed";
R. William Neill.
* * *
Eddie Dunn, the actor, has ttl^
ed comedy writer. He has just
ished a story for Charley Boid^
and will also work in the come
Eddie was with Charley in
East. By the way Eddie is a brc
er of Bill Dunn, the casting age.
Both boys are over six feet t
proving that all the rangy lads i
not reared in the West.
* * *
Our Passing Show: Harry]
Millarde, Harry Lichtig and
Harry Sherman chatting at
the Fine Arts studio, in a min-
iature Harry convention.
* * *
Julian Boone-Fleming, the art
rector, is introducing many inno
tions in sets for "Hell's Angei
Fourteen weeks will be devoted
the production; which is being
rected by Luther Reed, and the Ij
ture is expected to be one of
leading offerings of the year. I
You'll Always Find It First in The Film Dailf
I
hursday, November 10, 1927
-zja^ti
DAILV
LAST MINUTE DEVELOPMENTS IN
THE INVESTMENT FIELD AND THE
DAY'S QUOTATIONS ON FILM ISSUES
Financial
HOW BANKERS VIEW MOTION PIC-
TURES—WEEKLY RESUME OF IN-
DUSTRY'S FINANCIAL STRUCTURE
lANIPULAIION SEEN IN
ISTANLEY SHORT SALES
Recent liquidation of Stanley Co.
nares, which at various times
ropped as low as 57, may be traced
1 manipulation among traders who
•ere anticipating the selling of a large
olding that never made its appear-
nce, states a Philadelphia dispatch
o the "Wall St. News." It has
ecu generally believed in brokerage
ircles in Philadelphia that a large
ock of stock held in Washington
as about to be liquidated, and con-
equently caused many local short
lies, the dispatch states. It was also
atcd that another cause of this
quidation might be attributable to
olders in upstate Pennsylvania who
ere afforded an opportunity of buy-
ig Stanley stock below recent price
vels and, at the same time, have
rofited by the stock dividends de-
ared by the Stanley Co. in the past
ear, decided to take profits.
"Stanley Co. has outlined one of
lie most extensive expansion pro-
rams, and when completed it will
e the largest amusement system in
[le country. At the last annual meet-
ig of the company it was agreed to
icrease the capital stock from 1,000,-
00 to 2,500,000 shares in order to
eiray the expense of the expansion
rogram.
"It is generaly believed by close
tudents of the company's aflfairs that
EDWARD B. SMITH
&C0.
Members New York, Philadelphia
and Boston Stock Exchanges
Corporate
Financing
Philadelphia
New York Boston
I
Better Feeling
Better feeling exists toward
film stocks in Wall St. Gains
made by stocks during recent
weeks emphasizes this changed
feeling from the uncertainty
which characterized the mar-
ket immediately following the
proposed Hollywood wage
cut.
box office receipts for the current
year approximate $35,000,000. It was
stated by a reliable source that, based
on operations for the first nine
months of this year, net income after
taxes and interest showed approxi-
mately §3,700,000 available for divi-
dends and depreciation. The quick
assets of the company as of Oct. 1,
1927 were $7,367,000, as compared
with current liabilities of $748,000."
Carrier Issues 5,000 New
Shares of Preferred
Retirement of e-xisting outstand-
ing mortgages to provide more
working capital are purposes of an
issue of 50,000 shares of no par,
convertible non-voting preferred
stock of Carrier Engineering Corp.,
air conditioning device firm. It is
priced at $27 a share. Five thou-
sand shares are being retained for
sale next year to employes.
Carrier shares outstanding has
2,413 of 8 per cent cumulative con-
vertible second preferred stock, par
value $100 and 100,500 shares of B
stock, no par value with 58,000
shares of common A, no par value,
authorized for conversion of the sec-
ond preferred stock.
Earnings in 1925, $2,353,871.16,
were approximately doubled in 1927
when the earnings are $4,537,548.28.
Net profits for 1925 were $112,690.-
28 and in 1927 $406,667.84.
Quotations for the Day
There were but a few sales among film issues yesterday, but interest
wasn't lacking because of the activity centered in Loew's, Inc. and Para-
mount common. The first mentioned traded off an aggregate of 2O,00()
shares for the day at a 1^ drop in price, while 9,700 shares of Parar.'.otnit
changed hands at no measurable change in price.
Pathe Exchange "A" stocks sold 2,300 shares at a fract'onal drop.
Warners "A" lost a fraction on a trade of 3,400. Fox Film "A" was a
noteworthy exception to the falling prices of the day when it stood firm
on a turn-over of 2.200 shares. Eastman Kodak dropped over two points
on a negligible trade.
High Low Close Sales
♦Arner. St;at. \'tc ..... 42^
*Amer. Seat. Pfd .... 48
*Balaban & Katz 60%
*Bal. & Katz Vtc .... 71%
Eastman Kodak 166§^ 164^^ 164% 900
*tFilm Inspection .... 5 ....
*First Nat'l Pfd .... 100^
Fox Film "A." 74% 74 74% 2.200
tFox Theaters "A" 19K> 19 19 200
*tlntern'l Project 10
Loew's, Inc 57% 55^ 56 29.000
ttLoew's, 6s 41ww 105% 104^ 105 63
ttLoew's. 6s 41 x-war 99.i4 99 99 7
M-G-M Pfd 25 25 25 100
*M. P. Cap. Corp .... 7i/$
*Pathe Exchange .... 4 ....
tPathc Exch. "A" ZZVf, 2254 22% 2,300
ttPathe E.xch. 7s 37 91^, 91 91 4
Paramount F-P Ill 110 111 9,700
*Paramount Pfd 1 19^
ttPara. Bwav. 5^,s 51 101^4 lOl'^ 101^ 1
**Roxv "A" .« 30
**Roxy Units 36 32 ....
**Roxy Common 9 8 .... ....
Skouras Bros 40 38 ....
*Stan. Co. of Amer .... 60 ....
fTrans-Lux Screen 3^ 3% 3^ 2,500
*tUniv. Pictures 30 ....
Univ. Pict. Pfd 99J^ 98% 99^ 30
tWarner Bros 15 14-% 14% 200
Warner Bros. "A" 24>^ 24% 24^ 3.400
* Last Prices Quoted ** Bid and Asked (Over the Counter)
t Curb Market ff Bond Market
NOTE: Balaban & Katz is listed on the Chicago Board Skouras on the
St. Louis Stock Exchange and Stanley Company in Philadelphia. .All
other issues listed abbve are traded in New York.
LOEW'S PLANS PED.
ISSUE EOR EXPANSION
Loew's, Inc., is reported planning
to sell between $15,000,000 and $20,-
000,000 6K' per cent preferred stock
to finance new theaters, pay off
existing mortgages and provide for
other expansion.
Extra is Third This Year
Declared by Roach Firm
Los Angeles — Extra dividend of
one-half of one per cent for the
three months ended Nov. 30, just
declared by the Hal Roach Corp., is
the third such dividend to be declared
by the company on consecutive
cjuarters since the issuance of the
preferred in March 1927. The ex-
tra dividend is in addition to the
regular two per cent dividend for
the quarter.
U.A. Stock Being Sold
Rapidly, Broker Says
Common stock of United Artists
Theaters, 100,000 shares of which
were placed on sale last Thursday
priced at $15 a share, is being sold
rapidly, according to Frank Blukley
of J. K. Rice. Jr., & Co., brokers.
It is anticipated that the stock will
enter active trading in the curb mar-
ket this morning.
Theatre Brokers
WE
Buy — Sell — Lease
Promote — Finance
Motion Pictve Theatre Adjtw here
Soffennan Bros., Inc.
1560 B'way New York City
Phone Brjant 2607-8-9
WE FINANCE
Production
Theatre Building
Equipment Accounts
or any other activity in
the Motion picture Business
Motion Picture Capital Corp.
Capital and rarplna over 82,800,000
FRANK R. WILSON, Pres.
5 1 E. 42iui St. New York Qty
THE
■^^
DAILY
Thursday, November 10, 192;
Exhibitors in Flood Districts Hit Hare
New England Houses
Pay Toll to Storm
(Continued from Page 1)
sands will be a matter of guesswork
for several days yet. Meanwhile
every effort to aid the exhibitors of
the territories affected are under way.
As soon as communication can be
re-established, the New England
Film Board will attempt to check up
on the damage. All of the distribu-
tors stand ready to cancel or rear-
range contracts with theaters in the
affected district, it was unofficially
stated yesterday. Temporarily, as
soon as transportation routes are
open, exchanges will cooperate in
handling film so as to give the best
service to the greatest number of
theaters regardless of contracts now
in force.
Of the 105 houses in Vermont, it is
believed that from 50 to 75 per cent
have been affected by the flood and
that it will be a matter of sortie
months before some of them are in
operation.
Unverified reports tell of heavy
damage, and in some instances al-
most complete demolition, of the
Magnet and Park theaters in Barre,
the Dreamland, Opera House and
Star at Bellows Falls, the Town Hall
at Cambridge, said to have been com-
pletely demolished; the Playhouse at
Enosberg Falls, Hammond Hall at
Ludlow which is also said to have
been completely demolished, the
Playhouse at Montpelier, known to
have been heavily damaged and may
require rebuilding, the Opera House
at Poultney, the Colonial and Park
at Richford, the Strand at Winooski,
also said to have been practically de-
molished, and heavy damage to many
others.
While loss of life in the floods was
heaviest in Vermont, property dam-
age will probably exceed that of Ver-
mont in Western Massachusetts,
which is much more thicklv populat-
ed.
North and west of Concord, N. H.
heavy flood damage resulted while in
the smaller communities in Maine
minor damage was done.
Michalove Resigns
From "U" Theaters
(Continued from Page 1)
of five years and provided that in the
event of disagreement over the man-
ner in which Michalove was per-
forming his duties, the company was
to exercise the right to return him to
Atlanta either in the theater or dis-
tribution departments. The break,
however, is complete. Michalove
severs all connections with "U" in
the next few weeks.
In the interim, Universal theaters
are understood to be operating under
the wing of a cabinet of which E. H.
Goldstein is the chairman until
Michalove's post can be filled. Ar-
thur G. Whyte, formerly with Peer-
less Booking and more latterly with
Pathe. has been mentioned. Gold-
stein denies.
Nezvsreel in Front Again
Boston — Aeroplanes from the Boston Airport are carrying news-
reel cameramen over the flooded areas. New films of the flood dis-
aster are being shown daily at all theaters.
Cameramen have managed to penetrate by auto well into the
flooded area, but it is difficult to get the newsreels out and back to
Boston for distribution. Much of the distance traveled has to be
afoot, or at best, by horseback.
S.M.P.E. Checking up
Talking Film Devices
(Continued from Page 1)
energy; the film can register oscillations of
a frequency of 10,000. (111).
The Photophone is to be sold direct to
theaters. Concentration of effort will be di-
rected upon music scores for accompany-
ing films. Synchronized scores will be made
for features from all companies who will co-
operate to the extent of furnishing a print for
screening. Thus, even the smallest of thea-
ters may have excellent musical entertain-
ment with their pictures .(112).
Two other sound synchronization devices
about to be made available are the Vocafilm.
(113) and the Orchestraphone. The Orch-
estraphone is deisgned primarily for small
theaters, and was recently given a trial in a
Chicago theater. (114).
The eiTect of the spreading of the image
due to irradiation on the sound record in the
case of talking films has been reported. (115).
In Vitaphone productions, the synchroniza
tion of sound reporting and picture taking is
constantly checked by a stroboscopic appar-
atus employing a sector disc and a Neon tube.
A loud speaker is also used in the record
ing room to check the quality of electrical
"sound" fluctuations. 116).
Trick Cinematography
An interesting paper was presented before
the last meeting of the Society describing
various methods of obtaining illusions in
cinematography. The different technical, ar-
tistic, and dramatic problems involved in the
production of four different effects or scenes
were discussed, with a description of the
methods used. (117). In another paper pre-
sented at this meeting a resume was given
of various patents which had been issued on
methods of trick photography. (118).
Fifteen methods of trick photography have
been described to illustrate how the cinema-
tographer analyzes motions in two or more
directions. Reverse camera, glass work,
double exposure, one picture turn, decreasing
the taking speed, slow motion photography,
stop camera and substitute, fade in and fade
out, double printing, double exposure by use
of mirrors, projection printing, and the use
of mechanical devices, are among the methods
described. (119).
A method of trick photography known as
the Schuefftan combination process has been
patented. A mirror having the silver back-
ing removed locally is placed in the field of
the camera, and part of the scene painted in
miniature is taken by reflection in the mir
ror. The images are made to blend into each
other by vignetting the clear opening in the
mirror. (120), (121). and (122). This proc-
ess has proved itself useful for many kinds
of motion picture work, including color cine-
matography (123). Further applications of
the process have been enumerated. The rela-
tive sizes of obiects can be changed by plac-
ing them at different distances. A collecting
lens is used on the other side of the mirror
to bring both objects into focus in the cam-
era, and with a combination of several mir-
rors, the size of the vignetted exposure aper-
ture bole may be varied during the action
(124).
Another new process has been described
in which action taken on one location may
be superimposed with complete naturalness
on scenes which were made on another loca-
tion (125).
Two other recent patents cover processes in
which pictures are taken through the use of
direct masks and masked reflectors in the
field of view (126), and a method in which
silhouettes are thrown on a transparent back-
ground (127).
Sources of Materials
(111) L. Gaumont, Bulletin de la Societe
FrancaiE« de Photographique (Paris),
14. April, 1927, pp. 110-114.
(112) M. P. News (N. Y.) Aug. 12, 1927,
p. 449.
(113) M. P. News (N. Y.) June 3, 1927,
p. 2215.
(114) FILM DAILY (N. Y.) June 28, 1927,
p. 2.
(115) R. Beranck, Filmtechnik (Halle, Ger-
many) 2, Feb. 5, 1926, p. 44.
(116) A. P. Peck, Scientific American (N.
Y.) 83, June 1927, pp. 378-9.
(117) Fred Waller, Transactions S.M.P.E.
No. 29, pp. 61-71.
(118) E. J. Wall, Transactions S.M.P.E.,
No. 30, pp. 328-33.
(119) C. L. Gregory, American Projectionist
(N. Y.) 4, May 1926, p. 4.
(120) E. W^Iflf, Kinotechnik (Berlin) 8, Jan.
25, 1926, p. 35.
(121) E. Schufftan 063, U.S. Patent 1613201.
(122) E. Schufftan, U. S. Patent 1627295.
(123) L. Witlin, Filmtechnik (Halle, Ger-
many) 2, Nov. 27. 1927, pp. 174-5.
(124) Witlin Kinotechnik (Berlin) 8, June
10, 1926, pp. 285-90.
(125) American Cinematographer (Holly-
wood) 7, Aug. 1926, p. 23 .
(126) German Patent 441202, W. Kohler.
(127) M. Hasait, German Patent 439819.
141 Houses in Four
Divisions of Wesc<
(Continued from Page 1)
Loew houses at Los Angeles ani
San Francisco.
In the Los Angeles division then
are 74 houses; while the San Fran
Cisco division has 26, the Portland
Seattle division 36 and the Iowa dij
vision five.
Screen Advertisers to
Sponsor Film History
(Continued from Page 1)
pense. The film will be available t(
civic organizations and educationa
institutions without cost. The edu
cational committee urged extensioi
of the services of qualified speaker;
to advertising clubs and other or
ganizations desiring practical know!
edge of screen advertising.
Officers elected were: president
Douglas D. Rothacker, Chicago
vice-presidents. Otto Nelson, Day
ton, O., and William Johnson, Nev
Orleans; secretary-treasurer, Misr
Marie Goodenough, Chicago; execu
tive committee, Bennett Chappie
Middletown, O., Verne Burnett, Dc"
troit. George A. Blair^ Rochester, H
A. DeVry, Chicago, R. V. Stam*
baugh, Cleveland, James F. Simpson'
Dallas, J. E. Strietmeier, Cincinnati"
WAKE
UP
YOUR
TOWN
WITH
NEWSREEL
PAPER
THAT
BRINGS
THEM IN!
- "^ ProJuced bq
ilearsl News Service. /i>c
/ or
Vc / ro y(fotdn>iji\ \Maifcr
*
NEW ENGLAND'S GREAT FLOOD
GUTS VAST TRAIL OF RUIN
Raging Rivers
In Vermont
And the
Connecticut
Valley Wipe Out
Towns and
Inundate
Countryside
Endless
Vistas of
Devastation .
As the Torrent
Sweeps Homes.
Railroads
And Bridges
Before it
M-G-M NEWS MEN DEFY FLOOD DANGERS
** POD CHOPPERS IN SOURS TO HIS DEATH
*; CHftMPIONSHIPMEET IN QUEST OF RECORD
Axes Fly as Australia's Lead-
ers Compete for World
Title at Sydney
Smiling, Unafraid. Capl. Gray
Starts on Bal'non Altitude
night from Scott Field
K
}**'!,'ik-''*. K '^"^ WORLD'S SPOTLIGHT ^'..V.'i.jr^l:'
**
-G-M NEWS
TAcHl¥S?kPUt
o/'fllMDOM
/ILL THE NEWS
ALLTHE TIME
VOL. XLII No. 36
Friday, November 11, 1927
pr^
Price 5 Cents
Relief
AC ROSS tlu' tirst page of
the Boston Globe yester-
day flashed the following
appeal :
"Vermont Begs \\Ci\ C'ross,
Coolidge for All Assistance
They Can Give."
The flood ravages in Xew
l"'ngland are serious. Loss to
exhibitors is an unknown quan-
tity, but reports indicate con-
siderable damage. The helping
hand which this industry always
extends to the victims of catas-
trophes will again be oflfered. of
course, to the sufferers in New
ICngland. It is a fitting action
to take.
''Two Arabian Knights"
"If you want to take the dral)ne.ss
out of j-our day," drop in at the
Rivoli to see 'Two .\rabian
Knights' ", we were told. .Seizing
upon the suggestion, we did that
very thing. Now we're grateful for
the hint.
For here is a picture which will
rank among the best laugh films of
the year. Hollywood went slightly
nutty over it. Not without just
cause. The story is original, full of
surprise twists, jammed with action
and rich with novel and amusing
Rags.
Bill Boyd and Louis Wolheim as
the two hot Yanks make a splendid
combination. The latter is espec-
ially good — so good in fact that fol-
lowing this particular picture, you'll
undoubtedly get a lot of product
with Wolheim as a comedian.
Make a special effort to nal) thi^.
Some pictures are dark horses, but
here's one over which there need be
no si)eculation. It's just a natural
for any type of house. Real enter-
tainment, real box office. United
Artists sure have a cuckoo.
Forty Years Ago
Theodore L. Hays. "Grand Old
Man of the Northwest." has rounded
liis fortieth year in the theater busi-
ness. Chairman of the advisory
loard of F. and R., in charge of pub-
lic relations — a most important post
n any theater organization — and an
ill-round executive in exhibition.
Hays has had a long and interesting
"areer.
His was the first projection ma-
hine west of Chicago. A pioneer
n his territory, the development of
he industry in the Northwest is
argely mirrored in Hays' splendid
lareer.
I, K A N N
^i.
Dept. of Justice Pushing Inquiry of
Industry After Numerous Complaints
Sol Lesser Chain Expanding
Nationally in Small Towns
Los .Angeles — Lstai)lishment of a
nation-wide circuit of theaters prin-
cipally in towns of around 15,000
popu.ation, is planned by Principal
Theaters, Coast chain now being de-
veloped by Sol Lesser. Principal
iicretoiore has confined its activities
to small towns of California, but
now is ready to step out and extend
its activities throughout the United
States.
With its capital stock fully sub-
scribed Principal now has 35 theaters
in towns of 15,000 at present, and is
affiliated with SO more houses, Of-
ficers are: Sol Lesser, president, and
(.Continued on Page 11)
PLEAS SWAY COMMITTEE
ON TICKET TAX REPEAL
IVashingtoii Bureau of THE FILM DAILY
Washington — Members of the
House ways and means committee
favor elimination of the admission
tax and will give the matter favor-
able consideration in framing the
bill which is to be submitted to the
House next month, they indicated at
yesterday's hearing, when the indus-
(Continued on Page 4)
TEXAS UNIT HEARS TWO
I ; ORGANIZATION VIEWS
Dallas — Contrasting views on ex-
hibitor organization were presented
ti the Texas exhibitor convention by
R. F. (Pete) Woodhull, M.P.T.O.A.
president, and H. M. Richey, busi-
ness manager of the exhibitor or-
ganization. Woodhull, urging the
state to again become a unit of the
national organization, pointed out
benefits to be derived, while Richey
(Continued on Page 11)
"U" Realigning Units of
Theater Organization
Rearrangement of the units of
Universal Theaters is under way fol-
lowing resignation of Dan Michalovc
as general manager. Pending the re-
arrangement, details concerning if
and successor chosen for Michalove
will not be made public.
CONSPIRACY CHARGED IN
THEATERROWONCOAST
Los Angeles — Conspiracy to ob-
tain control of their houses is charg-
ed against Wesco by Arthur and
Louis Bard, local theater owners, in
a cross complaint filed in action of
Far W^est Theater Corp., Wesco sub-
sidiary, to oust them from manage-
ment of theaters concerned.
The cross bill alleges the Bards
(Continued on Page 4)
NATURAL COLOR EILMS
CLAIMED WITH DEVICE
Pittsburgh — Natural color jihotog-
raphy without tinting or toning or
any other special preparation or
ecpiipment through "a simple" lens
attachment for ordinary cameras
which then is shown with an ordinary
projector by use of a similar lens at-
(Continued on Pat/c 1 1 )
U.S. INDICTS BOSTON
"DUPE" EILM SUSPEaS
Boston — Morris M. Green and
Donato De Matteo connected with
the Paramount Manufacturing Co.,
68 Fayette St., are awaiting trial on
a Federal charge of infringement of
copyright in the duping and selling- of
(Continued on Page 10)
Agents Sent to Important
Distributing Centers
for Proof
Washington — Investigation of the
industry to determine if there have
been any violations of the anti-trust
law is under way by the Dept. of
Justice, which is making "an ex-
haustive study" of conditions. Agents
arc sent to all important distribut-
ing centers and, it is understood, a
number of men have been engaged
for some time in an inquiry in the
Los .•\ngeles district.
.Numerous complaints against con-
ditions in the industry are under-
stood to have caused the investiga-
tion, which is not based on any one
(Continued on Page 4)
PARAMOUNT OEfER NOT
SEEN AS CONCESSION
Washington Bureau of THE FILM DAILY
Washington — Members of the Fed-
eral Trade Commission do not be-
lieve Paramount is making any great
concession in offering to abide by
findings of the Trade Practice Con-
ference, in return for withdrawal of
the commission's cease and desist
order, it is learned. For that reason,
it is asserted, they will reject Para-
mount's "coni|)romise" offer, it is ex-
pected.
Commission members refuse to bi-
(Continued on Page 4)
Schenck Arriving Today
Joseph M. Schenck. J. C. Barn-
styn, and Ruth Klder arrive in New
York on the .Aquitania today.
Quota by January
London (By Cable) —
The Briti<;h trade met yes-
terday to discuss changes
in the Films Bill.
It is understood gener-
ally in London that the
quota will be enacted this
fall and become effective
by January 1.
THE
KTHEf
3(^rH(WSPAPEB
^yFILMDOM I
IS Wn^^'^LLTHE NEWS
rI^»*^^ALLTHE TIME,
Vol.XLllNo36 Friday. November II. 1927 PriceSCents
JOHN W. ALICOATE
Publishir
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York. N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday,
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel: 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London. W. I. Ber-
lin— Lichtbildbuehne, Friedrichstrasse, 225.
Financial
Perhaps the announcement of Eastman's
extra 75 cents dividend plus the regular
quarterly dividends of $1.25 on the common
and $1.50 on the preferred payable Jan. 2
as of record Nov. 30, had something to do
with the price jumping 25^ points. No
other notable changes took place.
High
42
Am. Seat. Vtc...
Am. Seat. Pfd
Balaban & Katr. .
Bal. & Katz Vtc.
Eastman Kodak
*tFiIm Inspection.
♦First Nat'l Pfd
Fox Film "A"... 74J4
tFox Theaters "A" 19K
•flntern'l Project
Loew's, Inc 56
ttLoew's, 6s 41WW.105
ttLoew's,6s41X-war 99^
•M-G-M Pfd
M. P. Cap. Corp.. 7j4
Pathe Exchange . . 4%
tPathe Exch. "A" 22fi
ttPathe Exch. 7s37 91
Paramount F-P ...111^
Paramount Pfd. ..120"^
ttPar.Bway.5!4s51.101J4
**Roxy "A" 31
**Roxy Units 35
**Roxy Common . . 8^
Skouras Bros 40
Stan. Co. of Am.. 59^
tTrans-Lux Screen 3J4
*tUniv. Pictures
Univ. Pict. Pfd.. 99K
tWarner Bros. ... UH
Warner Bros. "A" 24J4
Low
42
166J4 164'A
74
19
54"
105
99
"7/2
4
22
91
110
120/2
101
28
32
y'A
40
S9'A
354
98ii
14^^
2454
Close
42
48
60^
7354
US'A
5
100J4
74
19}^
10
54%
105
99J4
25
7 /a
22
91
110-4
120/2
101
Sales
100
400
1,000
800
3i',6o6
2
7
'466
200
600
1
7,400
100
3
Fitzer Vocal Trailers To
Be Ready in 3 Months
Phonograph records carrying the
voices of star, director and producer
of 60 releases of the current season
will be made by Nat Fitzer for re-
lease to theaters in three months.
The service will be known as Fitzer's
Star Talks and will be made avail-
able to theaters sufficiently in ad-
vance of playdate so that the exhibi-
tor can build advance interest in the
coming attraction. Johnny llines is
in the first release in which he talks
about "Home-Made."
The service will be leased, not
sold. A maximum of 60 records will
be made for which exhibitors will
have to subscribe but pay only for
those records used. The records are
regulation discs and can be used on
any type of talking machine. The
suggestion will be made to exhibi-
tors to play them prior to the over-
ture at each performance. Offices
have been opened in New York, Chi-
cago and San Francisco and others
are planned.
Film Cop3n:ight Suit Filed
Los Angeles — Suit for a injunction
and accounting of profits said to ap-
proximate $1,000,000 has been in-
stituted by the Selig Polyscope Co.,
of Illinois, against Anchor Film Dis-
tributors, Inc., and several individuals,
charging infringement of copyright in
production of "The Old Code," "The
Honor of the Big Shows" and
"Hearts of Men," written by James
Oliver Curwood.
Ohio Censors Turn
Down "Jesse James"
Columbus, O. — "Jesse James" was
one of six films to be rejected for
showing in Ohio by the State Board
of Censors last month.
The clause which provides against
pictures which are likely to prove
bad examples for children is regard-
ed as the one under which the film
was refused.
The others were "Broadway After
Midnight," "The Doll," "No Blondes
Allowed," "What a Party," and "The
Way To Strength and Beauty." Two
hundred and four films consisting
of 317 reels were inspected, with
eliminations made in 52 of them.
The six rejected pictures were com-
posed of 30 reels.
Friday, November 11, 1927
Musicians' Demands Cause
Paterson House Closing
Paterson, N. J. — In protest against
demands of the local musicians'
union, the Fox American has closed
indefinitely. The company's lease
continues for IS more months, and
no statement has been made as to
future disposition of the unexpired
lease. It was reported that Loew's
intended to take over the house, but
the deal failed to materialize.
Eberson to Design Foreign Houses
John Eberson will sail on the
Aquitania on Nov. 16, to confer with
theatrical interests in London and
Paris, regarding the erection of new
theaters in these cities. The build-
ing of a large atmospheric type the-
ater in London and in Paris is con-
templated.
40
59^8
3J4
30
98?^ 60
1454 1,100
800
24K
200
Meighan Going to Coast
Thomas Meighan leaves Monday
for the Coast to resume work for
Paramount. He is taking with him
three film stories, but upon comple-
tion of one picture he plans to spend
several months at his Florida home.
•Last Prices Quoted ••Bid and Asked (Over
^„ . ,, . the Counter)
tCurb Market ttBond Market
NOTE: Balaban & Katz is listed on the
Chicago Board; Skouras on the St. Louis
Stock Exchange and Stanley in Philadelphia.
M-G-M Dividend Dec. IS
Quarterly dividend of 1J4 per cent
on preferred stock of M-G-M Pic-
tures Corp., is to be paid Dec. 15
to stock of record Nov. 26.
Illustrating For Magazine^ jcTitle?,
Animated Leader^ & Trailer 5. .
Technical, IndujtriaU Educational
'rntl^IQiS- tXPEHT PMOTOORAPHV
1 JLICS^ 1^5 ^^5.^ ^5 5^ N.Y.CITY
TeL. BRYANT 6/06 '
New Financing for A. S. Friend
Preliminary to new financing con-
templated for the completion of the
Plymouth Theater in Worcester and
the Massasoit theater in Springfield,
those associated with Arthur S.
Friend in the A. S. Friend Co. which
is building these two theaters, held
a meeting yesterday. As a result, it
IS understood arrangements satisfac-
tory to all participating parties were
made. Speedy construction of the
two theaters is assured.
Harwood Again Elected
Cleveland — J. J. Harwood has
been re-elected president of the
Cleveland exhibitors unit. This is
his third term as president. Others
elected are Henry H. Lustig, vice
president; R. Z. Levine, treasurer,
and George W. Erdmann, secretary.
Harry Horwitz was elected to the
board of directors for a three year
term succeeding Frank Gross.
Pictures, New Investment Field
Motion pictures and publishing
represent two new fields for the bond
investor, Halsey, Stuart & Co. de-
clares, in calling attention to op-
portunities offered.
Workman Gets Cleveland Post
Cleveland — Harley Workmen has
been appointed manager of the
Homestead, U-B chain house.
Wiener Headquartering at Cleveland
Cleveland — Charles Wiener, divi-
sion manager for Tiffany-Stahl, now
is making his headquarters here.
EDITOR CUTTER
DIRECTOR
Elmer J. McGovern
110 W. 48th St. Bry. 9400
New York
CaU
WAFILMS, Inc.
Walter A. Futter, Pres
for
Library Stock Scenes
^o^^,J°''^ HoUywood
130 W. 46th St. c/o Leon Schlesing-
Bryant 8181 1123 No. Bronson
STOCK PROGRAMS
PROGRAM COVERS
For
Moving Picture Houses
Joseph Hoover & Sons Company
M.rket «nd'49lh St... PhiUdelphU. Pa.
PATHE NEWS
— scores twenty'four'hour scoop on
Minnesota'Notre Dame football game
South Bend. Ind.. Nov. 9, 1927.
Ray Hall, Editor,
Pathe News, N. Y.
Important shots of Minnesota-Notre Dame game
made by PATHE NEWS shown on our screen at six-
thirty Saturday night, just two hours after close of
game. This is wonderful service and a twenty-four
hour scoop for PATHE NEWS. Congratulations.
C. W. McDANIEL,
Manager, Granada Theatre.
The best critics in the best papers
have praised it!
The best theatres in the largest cities
have played it!
The best people — and the worst —
have applauded it!
The best luck that can befall you
is to get it —
So contract for it^if you can!
t^HEA VEN
With
JANET GAYNOR
^9
AND
CHARLES FARRELL
1
FRANK BORZAGE production
From John Golden^s play-hit by Austin Strong
The Best Picture of 1927
WHO PLAYS with FOX PROFITS with FOX
THE
-;gg^
DAILV
Friday, November 11, 1911
And That's That
,By PHIL U. DALYm
RINGSIDE — Boulevard Arena:
The A.M. P. A. fans crowded the
ringside seats and staged several pre-
liminary bouts on their own hook
with the bantams otherwise knovvn
as Philadelphia broilers. Bob Grif-
fith, lightning press book artist,
scored a quick knockout with a tougli
bird he took on. He modestly dis-
claimed any credit, stating that it had
already been knocked cold when it
left the kitchen. Dave Bader lost
the decision to a ham. Serves you
right, Dave, for fighting one of these
foreigners.
Round One — Bruce Gallup on Jack
Dempsey's right staged the first pre-
liminary. He kept both hands going
and his jaw working for a clean
knockout. A snappy short round
that drew lots of applause.
Round Two— Vic Shapiro acted as
announcer. In true publicity style,
Vic set the scene in ringside atmos-
phere by touting the various speakers
as bell-ringers, referees and seconds.
Round Three — Jerry Beatty led off
with a brand new story. It seems
there was a gal who was handed a
20-case note in payment for her act
(vai(dev>lle) and the bank cashier
told her it was counterfeit. And the
gal yelled — (Enclose return postage
for the 1-est. This is a trade news-
paper we would have you under-
stand.)
Round Four — Herb Cruikshank
threw some intimate highlights on his
pal, Jack Dempsey. In the old days
Herb managed a few likely boys out
Cincinnati way, and looked like a
coming Tex Rickard. But some sweet
Salvation Army lass copped his bank-
roll and he came back to New York
by fast freight and so here he is
amongst us lining out a few fast ones
on his own account. Herb drew big.
Round Five — Harry Reichenbach
staged the final preliminary — and
how! And we're here to state that
Harry's private publicity yarns beat
even his press book wows. And
that's stepping, kid. Rousing cheers
for the White Haired Boy.
Round Six — Jack Dempsey himself.
Jack said when it came to speech-
making he was a wonderful runner.
Some guy made a crack about a
cerise tie Jack was sporting. Jack
tried to explain it away, and failing,
remarked with a smile as he sparred
off that he'd take any bimbo on for
a bout in order to correct any mis-
apprehensions. Lon Young was go-
ing to take him on but kind friends
convinced him that Sam Sax still
needs him. Mike Simmons glowed
when Dempsey shook his hand and
reminisced over personal appearances
in England.
Yea, bo, if you weren't there, you
missed something. Bruce Gallup
sure is putting a wallop into these
A.M. P. A. weekly bouts.
Conspiracy Charged in
Theater Row on Coast
(.Continued from Page 1)
have been damaged to the extent of
over $1,000,000. Defendants named
are: Harry C. Arthur, Jr., Harold B.
Franklin, Charles A. Buckley, Fred
A. Miller, A. L. Gore, John Doe,
Curley H. G. Delabar, M. Gore,
Frank R. Wilson, John Does, Nos.
1 to 15 inclusive.
With Fred Miller, the Bards claim
they were persuaded by Arthur to
join "a large syndicate of eastern
millionaires" in August, 1925, to com-
bat the monopoly, the monopoly they
say Arthur told them West Coast
was endeavoring to effect on the
Coast. The syndicate, states the com-
plaint, was known as M. P. Capital
Corp., later becoming Far West The-
ater Corp, Without any reason as-
signed Far West terminated con-
tracts of the Bards this year, know-
ing the representations made by Ar-
thur, continues the complaint, which
alleges the defendants conspired to
effect and consummate a series of
transactions to further the scheme to
acquire control and management.
Management Ouster Cause
of Dispute, Wilson Says
Action of Bards is to hold their
managerial posts against the wishes
of majority interests of the corpor-
ation, which have a perfect right to
select its executives, states Frank R.
Wilson, president of M.P. Capital
Corp., and director of Wesco.
M.P. Capital Corp., in 1925 began
acquisition of theaters underwriting
a purchase involving about $1,000,-
000 in theater enterprises, he said.
Later, North American Theaters
was forrfied to handle the theaters.
At Los Angeles, Far West Theaters
was formed, with the Bards and
Miller brought into the pool. Mil-
ler and the Bards put in their eight
theaters which were matched with
cash by the company, and eight ad-
ditional houses were obtained, with
the Bards and Miller operating the
circuit. North American, which
owned a 75 per cent interest in Far
West, pooled with West Coast and
Wesco was formed, stock in which
was given to North American for
its holdings. When the Far West
houses, through the transaction, be-
came the property of Wesco. that
company undertook to change man-
agement of the theaters, to which
Miller acquiesced. The Bards,
however, refused to vacate their
posts, and ouster proceedings were
started.
Exhibitors
Daily Reminder
Get after brand
new patronage.
Induce the reg-
ulars to come
more often.
Friday, Nov. 11,1927
Paramount Offer Not
Seen as Concession
(Continued from Page 1)
drawn into discussion of their opin-
ions on the Paramount offer^ but no
action will be taken for about ten
days, at least, when Commissioner
Myers' report on the conference will
be completed.
Fight Films Back at Jackson
Jackson, Miss. — Showing of the
Dempsey-Tunney fight films was re-
sumed here when the U. S. commis-
sioner ruled that the picture should
be released from Federal confiscation
and returned to the picture show of-
ficials. No showing of probable viola-
tion of conspiracy to violate the
federal act regulating interstate trans-
portation of fight films was the basis
of the decision.
Ufa Film for Paramount
Marking the second German pic-
ture to play the house, "The Waltz
Dream," Ufa production, opens Sat-
urda\' at the Paramount.
Barney Aronson Here
Barney Aronson, veteran operator
of the Aro Amusement Co., Raleigh,
N. C, is in New York completing a
deal for booking of "Motherhood"
in his 12 North Carolina houses.
Kost Sells L. I. Houses
Henry Kost, for 14 years opera-
tor of Long Island theaters, has sold
his chain to Harold Hoppins. The
Casino, St. James; Park, King's
Park; Liberty, East Islip, and Com-
munity Hall, Bohemia.
Sells Johnsonburg House
Johnsonburg, Pa. — Union City
Theater Corp. has bought Long's
theater from M. L. McDermott.
John C. Friberg will be manager.
Feltmans Buy Albany House
.Albany — -J. Feltman & Son, man-
agers of the Lincoln on Brandywine
Ave., have bought the Hudson at
278 Hudson Ave. from the William
Bernstein estate.
Carkey to Watertown
Gloversville, N. Y. — Lawrence J.
Carkey, manager of the Schine
houses here, has been transferred to
Watertown.
F. N. Buys Alton Story
Maxine Alton's story, "The Heart
of a Princess," has been acquired by
First National.
Pleas Sway Committee
on Ticket Tax Repeal
(Continued from Page 1)
try pressed for repeal of the tax.
Theater men have a valid ground
for their objections to the levy it was
ntimated by Rep. Garner (Texas),
leading Democrat member of the
committee. Representatives of the
film industry made it clear to the
committee that they were appearing
CSS in their own behalf than in be-
half of the theatrical industry gener-
ally it being pointed out that prob-
ably not 100 film theaters now charge
admissions which exceed the 75 cent
exemption. Members of the com-
mittee were impressed with the atti-
tude of the exhibitors and indicated
their intention of working for repeal
of the tax.
^ew and O'Toole Represent
Industry at Tax Hearing
Washington — Repeal of the admis-
ion tax was urged yesterday upon
the House, Waj'S and Means Com-
mittee by Burt New, Washington
representative of the Hays organiza-
tion, who, with M. J. O'Toole, M.P.
T.O. secretary and representatives
of the legitimate theaters and other
amusements appeared in opposition
of the continuance of this levy. New
declared that the admissions tax
never was intended to be permanent
and asserted there was no occasion
for the singleing out of any one or
two industries which, in common
with all others, pay their income and
other taxes and impose upon them
a special and additional tax for per-
nanent peacetime purposes.
"The tax on admissions" he told the com-
mittee, "is no longer necessary for purposes
of revenue and congress by rejiealing the
bulk of them has conceded the unwisdom
of making any of them permanent. The
motion picture and related industries pay
their full share of income and other taxes
and the remaining admissions tax falls with-
in the category of nuisance taxation and it
is not justifiable thus to single out such
industries for the purpose of a special and
additional tax." *■
Theaters of the country are an institution
and a medium for the dissemination of edu
cation and culture as much as are the news-
papers and magazines and therefore should
not be singled out for a special tax, the
committee was told by O'Toole. Great ser
vices have been rendered by the theaters
he said, in reviewing the war record of the
industry and referring to the facts that cer-
tificates of merit were sent to theater own-
ers by the President and Secretary of War.
This service has been continued and the the-
aters have been of assistance to the post
office department and also in the Mississippi
flood and other disasters.
Because of the peculiar place in the na-
tional life filled by the theaters, O'Toole
urged that all special taxes against them be
eliminated.
Dept. of Justice
is Pushing Probe
(Continued from Page I)
complaint, being instead a general
study made by the department to
learn the situation.
The study has not advanced far
enough to determine whether there
are any violations of the anti-trust
laws, but, on the other hand, it is
understood the information devel-
oped does not indicate the inquiry
should be dropped.
h
V :i
io
I to
tel
ILY Friday. Nov. M. 1927
•JL&f^^JeMU^
Gloria Goes East on Contract
English Representative Completes Production Study — Fox Buys Five Stories and
Plays — "Chicago" a Roadshow -Mix Contract Up in March — Other Coast News
MAY JOIN DE MILLE
If NO U. A. RENEWAL
Preparations for "Tlic Last oi Mrs.
heiiey," scheduled as Gloria Svvan-
on's next picture are being held up
ending negotiations on future con-
actual relations between the star
nd United Artists. Miss Swanson
as left for the East where she is to
i^nfer with Joseph M. Schenck. who
turns today from Europe. Miss
wanson's contract with United
rtists expired on completion of
5adie Thompson."
Meanwhile, it is reported that, in
/ent no new arrangement is made
y the star with United Artists, she
ay be signed by Cecil B. De Mille.
Jack Irwin Back
Jack Irwin, director of "The Mil-
jn Dollar Sap" for Imperial Prod.,
s returned to tlie Coast from New
ork.
Andrews Writing Original
Del Andrews is writing an original
r Hoot Gibson. It's title is "A
)ciety Cowboy." He also will di-
et.
Laurel, Hardy Start Another
Stan Laurel and Oliver Hardy,
oach co-stars, have started "Hats
fT," their latest two reeler.
en Stories Now Being
Prepared at Universal
Ten stories are in preparation at
niversal under guidance of Edward
Montagne.
Paramount Signs Writers
Ethel Doherty and Louis Long,
•iters, have signed new contracts
th Paramount.
Kohler in Bancroft Cast
Fred Kohler has been cast in
'[onky Tonk," which is to star
<orge Bancroft for Paramount.
Elizabeth Pickett Returns
Elizabeth Pickett, Fox scenarist,
Ik returned to the studio after two
veks at Chicago.
Dorothy Dwan Opposite McCoy
3orothy Dwan has been signed by
.\ G-M to play the lead in Tim Mc-
Cy's new picture.
Signed by Excellent
riaire Windsor and Cornelius
fcefe have been signed for "Satan
a:l the Woman," which Burton King
is-naking for Excellent Pictures.
Plans Roadshow
Cecil B. De Mille plans to
roadshow "Chicago," adapta-
tion of the Maurine Watkins
play, which Frank Urson is di-
recting. Phyllis Haver, Vir-
ginia Bradford, Victor Varconi,
T. Roy Barnes and Robert
Edeson are in the cast.
SHEEHAN ANNOUNCES
NEW MATERIAL BOUGHT
Five stories and plays have been
purchased for production by Fox
according to announcement by Win-
field R. Sheehan. They are: "Mr.
Romeo," bj' Edward Barton, Wallace
A. Manheimer, and Henry WagstafT
Gribble; Edna Ferber's story. "Moth-
er Knows Best," which will be filmed
under direction of Frank Borzage
with Janet Gaynor and Charles Far-
rcll co-featured; "Speakeasy," Broad-
way play; "The One Woman Idea,"
by Alan Williams and "Broadway
Sally," an original by Howard Mc-
r\.cnt Barnes.
Smith is Julian Aide
Leigh Smith is assistant director
to Rupert Julian on "The Leopard
Woman," now in production at the
De Mille studios. Stephen Garson is
art director and John Mescall chief
cameraman. Jacqueline Logan is
featured in the picture.
Sally Rand in "Gallagher"
Sally Rand is appearing in the
cast of "Gallagher," Junior Coghlan's
first starring vehicle for De Mille
which Elmer Clifton is directing.
Mix Plans Vacation Before
Making New Affiliation
Before making any new affilia-
tions, upon completion of his Fox
contract March 24, Tom Mix will
visit South America.
Pickford and Fairbanks at Oakland
Mary Pickford and Douglas Fair-
banks are at Oakland today as guests
of the 143rd Field Artillery in its
Armistice Day observance.
Seitz Starts New Film
George B. Seitz has started pro-
duction of "The Warning" for Co-
lumbia which features Jack Holt and
Dorothy Revier. In the cast are
Frank Lakteen, Pat Harmon, Eugene
.Strong and George Kuwa.
BRITISH EMPIRE ENVOY
LEAVES AETtR SURVEY
Major Walter Crcighton, represen-
tative of the British Empire Board
ol Trade, who has been here study-
ing production conditions, has left
for England.
Vajda Made Supervisor of
Adolphe Menjou Films
Ernst Vajda has been appointed
by Paramount to supervise all
Adolphe Menjou productions and to
write his own scripts, beginning with
"The Beauty Doctor."
"Becky," Anniversary Offering
Loew's State is celebrating its sixth
anniversary with "Becky" as the fea-
ture attraction.
"Quality Street" for Metropolitan
"Quality Street" has been booked
for Christmas Week at the Metro-
politan.
Louise Dresser Signed
Cecil B. De Mille has signed Louise
Dresser to play opposite Rudolph
Schildkraut in "Our Doctor," under
direction of William K. Howard.
Beery in Goldwsm Film
Noan Berry has been signed by
Samuel Goldwyn for "The Flower of
Spain."
Joan Crawford to Break Ground
Joan Crawford is to break ground
for the new Golden Gate theater to
be erected by West Coast Junior
Circuit at Whittier and Atlantic
Blvds.
Towne Starts Second Year
Gene Towne is entering the second
year of a long term contract with
First National. He wrote comedy
gags of "The Gorilla."
Mrs. Wenzel Dies
Mrs. Arthur (Nellie) Wenzel,
former treasurer for Sid Grauman,
died Tuesday at her residence here.
Pallbearers named are: Henry A.
Schrocder, George Leiby, Warner
Baxter, Byron Gay, Sid Grauman,
Sr., H. B. K. Willis, Guy Price and
Robert Burkhardt.
M-G-M Signs Neal Neely
Neal Neely has been given a five
year contract by M-G-M. She is
working in John Gilbert's new pic-
ture, "The Cossacks."
A Little
from *'Lots"
By RALPH WILK
Hollywood
THE boys still gnash their teeth
when Joe Dundee and Dick Don-
ald arc mentioned. Tom Kennedy,
was Ace Hudkins' second and lost
no time in proclaiming his protege
champion when Dundee failed to en-
ter the ring here.
if * *
Paul Lukas is getting his
share of film footage. He re-
cently arrived from Hungary
and was immediately cast
for an important role in
"Rachel", starring P o la
Negri. He noiv is appearing
iti "The Flower of Spain" and
also is being considered for
other roles.
* * *
Paul is also an excellent
legitimate actor, having ap-
peared on the Hungarian stage
for several years.
* * ♦
The waxen figures in the Grau-
man's Chinese' lobby are causing
much argument and wagers. Spec-
tators are not certain that the fig-
ures are not hximan.
* * ♦
Our Passing Show: Alma
Tell 'phoning for a taxi and
telling ivhere the chauffeur
will find her. She was on
"Main Street" for several
weeks in the play of that
name — at one of the New
York Shubert theaters.
* * ♦
Albert Shelby LeVino has moved
his typewriter down to the Fine Arts'
studio, where he heads Tiffany's
staff of scenario writers.
* ♦ ♦
D. W. Griffith finished
"Drums of Love" five days
ahead of schedule and under
the production budget.
* * *
Thelma Todd must go auto shop-
ping again. An ice-wagon collided
with her Cadillac, with the Cadillac
coming out a very poor second.
* * ♦
"Is this the cook?", a Hollywood
comedian asked, in ringing his home.
He knew he was greeting his wife.
Tinling Directs Madge Bellamy
James Tinling is director of "Soft
Living," Madge Bellamy's new Fox
production in which John Bowers
plays opposite. It is an original by
Frances Agnew.
jnencas
Sweetheart
captures all hearts anew in
this romance of a Five and Ten.
"-Kla
ary Pickford's Best Picture
New York Herald-Tnbune
"If you haven't been a Pickford
fan before, it certainly isn't too
late to start. This film warrants
it."
NEWS
"Our Mary charms again. Beau-
tiful— a truly great personality."
AMERICAN
"You may list My Best Girl' as
one of Miss Pickford's best pic-
tures."
TELEGRAM
"She is truly 'America's sweet-
heart' and 'My Best Girl' is a
sweetheart of a picture."
MORNING TELEGRAPH
"What you wish to meet again —
lovelier and more distinctively
satisfying. The Rialto is the place
for you to visit."
WORLD
" 'My Best Girl' is Mary at her
best."
MIRROR
UNITED ARTinS PICTURE
\
WARNING!
'"TiUie" Injunction Permanpnt
Matteo alYof Rn?. ' ^"^ ^°" ^e
by Christie for riJi'.Jf.J'^S >"adc
mount.
release thro^h Para-
iVvis
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'hat th ^P^rt
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'^e /o/^' rep
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Bn.::"" the ^ -■ „
Sues to Protect "Tillie"
proceedings were instituted
■ in the Federal District
^ Boston by the Christie Film
lOugh Its genera! counsel in
ork, Arthur Butler Graham,
the Paramount Manufactur-
a Boston concern, Irving R
and Maurice M. Green who
Id to be m charge of the Para-
P' Print, """"^sclay „ #'^'^°"^^'■"' ^"d Don DeMatteo,
./""^ance'' °^ "7Vn- ^'^1.°*^°", 'aboratory expert. It is
^ede.,, /^ave f'e'sfted that Christie purchased all
that ' '"arc. ,^ee;j^tmg rights m "Tillie's Punctured
fen, "«<-« r'"^- or /;' mjun ""trJP^!}^^ ^f^om Marie Dressier and
''^"c/a,,,., . e'Jfererf ^a/e of^^'onM^^ the defendants in the Boston
"1 the >;„.^^a/;,^f .-^'■'"^siT'* acquired negatives or prints of
'"f- '/Je tfg file production without authority,
Ivhich were then produced and sold
Jn the form of "duped" prints. All
riegal means will be ta*ken by the
Christie and by Paramount which
will distribute a new version- to pre-
vent any showings of the old produc-
^n inthe United States or abroad
0.5?o
■n
a^c/
^^^^ 6eer "^'"^
ot
WARNING!
Notice is hereby given that Christie Film
Company will employ all legal means to pre-
vent infringement of its copyright of
TILLIES
PUNCTURED
ROMANCE"
— a new version of which is being produced
for release and distribution through
Paramount Famous Lasky Corporation.
Where the facts warrant, evidence will be
presented to the federal authorities for
criminal action.
Conspiracy to violate a United States statute
and wilful violation of the copyright laws are
punishable by fine and imprisonment.
CHRISTIE FILM COMPANY
Alfred E. Christie
Charles H. Christie
THE
10
■S&^
DAILV
Friday, November 11, 1927
Relief for New England Gets Under Way
EXTENT Of DAMAGE
IS STILL
Boston— Practically no definite
word of the fate of many of the the-
aters in the flood area has as yet been
received despite efforts made to check
up at the exchanges.
Paramount, the Gray Circuit,
which operates many houses through
that area, has received no word of
any kind of the fate of its houses.
A radio message to the New Eng-
land Film Board reports the Star at
Milton, Vt., was swept away and
all contracts cancelled. It seated
300 and was owned by Mrs. Earl
Beran.
Word from Montpelier says water
was up to the level of the marquee on
the Playhouse, the city's only the-
ater, seating 600.
U.S. Indicts Boston
"Dupe" Film Suspects
(Continued from Fagc \)
films. They pleaded not guilty when
arraigned before Judge Brewster in
the Federal Court.
The action is the outcome of legal
proceedings instituted by the Christie
Film Co. resulting in obtaining an in-
junction against the alleged sale or
duping of "Tillie's Punctured Ro-
mance," a new version of which is
being made by the Christies. The
defendants are said to have dealt
in productions of Paramount, First
National, M-G-M, Fox and Pathe.
The procedure, it is said, was to
smuggle films from local theaters at
night, make the "dupes" in the near-
by lab and sell parts of productions
by mail and even complete produc-
tion to mail order houses for amateur
screening in homes. Assistant U. S.
Dist. Atty. Spaulding is prosecuting
the case. Arthur Butler Graham of
New York was attorney for the
Christies.
Form N. C. Amusement Co.
Whiteville, N. C— The William
G. Spaulding Amusement Co. has
been formed here with capital of
$25,000. Incorporators are William
G. Spaulding, E. W. Smith and
Mabel E. Spaulding.
William Bracy at Stockton
Stockton, Cal. — William Bracy
has been appointed manager of the
National to succeed Homer Le Bal-
lister, transferred to San Jose.
New Minneapolis Theater Firm
Minneapolis — Granada Amusement
Co. has been formed here with a
capital of $200,000 for the purpose
of owning and operating theaters..
Incorporators are William Berg,
Samuel Hoffman and W. R. Nelson,
all of Minneapolis. The firm now is
building a theater at Hennepin Ave.
and 31st St
Runs Truck 72 Hours Straight; Combs
Treacherous Flood Area for Prints
Boston — Crossing the flood weak-
ened bridge at White River Junc-
tion, Vt., in a truck loaded with two
tons of film, with the bridge shaking
ominously under its load of freight,
R. Mosher of the New Hampshire
Film Delivery succeeded in bringing
back to Boston exchanges the first
load of film to be returned from the
flood stricken area of Vermont and
New Hampshire. It was the third
truck to cross the bridge since the
flood.
Seventy-two cases of film were on
that load, destined for all Boston ex-
changes. It was an odd assortment
of film, some of it having been held
at shipping points as C.O.D. matter.
Mosher was obliged to threaten and
cajole some of the transportation
companies to release it but he se-
cured it all.
For three days and nights Mosher
ran his almost new delivery truck,
usually' barely crawling through the
flood waters, until he had traversed
the flood areas and completed his job.
His truck was minus two mudguards,
its polished sides were ruined, three
of its tires were cut to shreds, but
he delivered every box of film intact.
He was not only the first man to
get through to Boston but he was
also the first to bring any real news
to the industry of conditions in the
flood areas.
With but one night's rest, Mosher
reloaded his truck at Boston and
started back to distribute a consign-
ment of film to all of those theaters
in the flood area which are in condi-
tion to be operated. Distribution will
be a slow process but Mosher will
collect and exchange film where pos-
sible to keep the theaters supplied.
One unusual feature of the proceed-
ing is that Mosher held no contract
for this territory. He sai-d nothing
to anyone but went ahead on his own
initiative, accomplished the seeming-
ly impossible and won the gratitude
of the entire local film industry.
Following flood conditions, trans-
portation companies at once put an
embargo into effect. Had it been
possible for the railroads or express
companies to get through, the distri-
butors were, and still are, prevented
Relief Move
New Haven, Conp- — Ten
per cent of next Monday's
theater grosses will be donated
by members of the state ex-
hibitors association to the Red
Cross fund for flood relief
work throughout the state.
There are 241 theaters of the
state, about 70 per cent of
which are members of the or-
ganization.
Embargo On
Boston — While embargo
conditions are expected to im-
prove in a few days, no ship-
ments of films can be made to
any ooints north of Concord,
N. H.
This means the embargo has
been extended from its orig-
inal point at Manchester, N.
H., to the whole state of Ver-
mont and to all points west of
Springfield, Mass.
from shipping into the devastated
areas by this embargo. The embargo
tied up quantities of film at railroad
terminals and express transfer points.
When Mosher left Boston he ar-
ranged to meet an assistant at Con-
cord, N. H., who will take film de-
stined for northern New Hampshire
and western Maine and will traverse
that route while Mosher makes his
perilous way back into Vermont.
New England Film Board of Trade
turned over to its transportation com-
mittee the task of collecting and dis-
tributing film in the flooded areas.
This committee consists of William
Erb of Paramount, chairman; John
J. Scully of Educational and C. Mc-
Gerigle of FBO. This committee
was holding a meeting to devise ways
of handling film when Mosher drove
into town and temporarily solved
their most serious problem.
Pincus to Houston
New Haven, Conn. — Charles M.
Pincus, former manager of the Olym-
pia, has been appointed city man-
ager of the three Pubii.x houses at
Houston, Tex. He has been suc-
ceeded at the Olympia by Jack Mc-
Curdy transferred here from the
Newman and Royal. Kansas City.
Rebuild Corvallis House
Corvallis, Ore. — Plans are under
way for the immediate rebuilding of
the Whiteside where fire caused
^50,000 damage. E. M. Ludwig is
manager.
Lee Lash to Headquarter in N. Y.
Headquarters of Lee Lash Studios
are to be established in New York,
Joe Shear, head of the Atlanta firm,
announced on his arrival in New
York.
J. M. Claar in Cocoa, Fla.
Cocoa, Fla.— J. M. Claar of Ashe-
ville, N. C. has been appointed man-
ager of the Aladdin, succeeding
John Judge who has been trans-
ferred to Savannah.
ALL SALESMEN ARE
CHECKED UP AS SAEE
Boston — All of the film salesmen!
traversing the flooded areas are now!
reported safe and accounted for by I
the exchanges here. The greatest'
fear was felt for Gerald Swaebe of ^
Educational, returning from Albany
via Vermont. He was unheard from-
for days and requests for informa-
tion regarding him were broadcast
in the hope that amateur broadcast-
ing stations might have some word
Swaebe is marooned in Northfield,'
Vt., but managed to get a radio
message through.
John Moore of Paramount was at
White River Junction. He had tq
remain in Vermont until Tuesday be
fore he could make his way out. He
came through without mishap, driv
ing his own car.
Charles Denning, FBO salesman,
is marooned at Burlington.
Sam Lubelle of M-G-M made hi
way from Northfield, Vt. to St. Al
bans, most of the way on foot, an<
thence back to Boston via Montreal
He was forced to abandon his auta
in Northfield.
James Byrnes. First National
after two days on a Vermont moun
tain, managed to reach Burlington
Nathan Ross of the same exchang
after being marooned in Littleton
worked his way back to Bristol bu
could get no nearer Boston.
William Horan of Educational ii
at Springfield. He was caught by th<
flood at Shelbourne Falls but man
aged to get through over mountaii
roads to Brattleboro, bringing hi
car intact with him.
Simonis Managing Bayside House
Bayside, X. Y. — Edgar M. Simoi -
is has been appointed manager of t'
Capitol by Irving M. Lesser, beir^
transferred from the Strand at Rotk-
ville Center. He succeeds Edwar i
Mayer who has been transferred to
Great Neck.
Fred Foster Buys Seville House
Seville, O. — Fred Foster has pur-
chased the Home and will run three-
nights weekly.
Reopen Johnstown Theater
Johnstown, Pa. — Scherer & Kelly
have reopened the Park after exten- \\
sive remodeling.
Gottesman Buys New Haven House
New Haven, Conn. — Alfred Gottes-
man has taken over the Roger Sher- i
man, one of the chain of Arthur |i
Friend theaters.
Gottesman in Peekskill
Peekskill, N. Y.— Alfred Gottes-
man is building a $700,000 theater !'
here.
THE
rruidy, iMoveraber 11, 1927
■^Stl
DAILV
11
Sol Lesser Chain
Expanding Nationally
U". '.•■;! -ifi j'om Page 1 i
Fred Levy, vice president. Director>
are: Samuel Scattergood, Charle.N
Segall and Mike Rosenberg.
Chains to be absorbed in the new
enterprise are the Principal Theaters
circuits of California, northern Cali-
fornia, houses in Kentucky and Penn-
sylvania. New companies are beindj
formed in New Jersey, Southern
Jersey. Western Pennsylvania. Dela-
ware, Mar>-land and Washington, D.
C. All of these tilms are to be in-
corporated into Principal Theaters,
which will operate the houses.
First meeting of the board of di-
rectors is to be held Jan. 15 after
which Sol Lesser will leave for New
York to organize new chains, return-
ing via Cleveland. Detroit and Chi-
cago.
Harry Xolan has been appointed
Denver manager.
DAILY TIPS WHICH MEAM DOLLAf2S FOQ SUOWMEN
•Ben Hut"
(M-G-M)
Tie-up was arranged with com-
mercial aviator, to throw 15.000 nov-
elties from his plane the day before
Lindbergh's arr-val in S^lt Lake
City. Since one side of the novelty
carried an 'ad' for the aviator there'
was no cost for distribution. .\n-
nouncer broadcast description of the
picture as he viewed it from a box
at the theater. During this perform-
ance he also announced all subtitles
as they were flashed on the sf'reen.
— Grant Pemberton. Pantages. Salt
Lake Citv. L'tah.
Texas Unit Hears Two
Organization Views
(Xo*t\nnei jrom Page 1)
told of the operations of the Mich-
igan unit as an independent. Both
the Texas and Michigan units were
members of the former Allied States
group.
General business was sidetracked
at the sessions, which were devoted
to a discussion of the Trade Practice
Conference proceedings with Wood-
hull, Charles C. Pettijohn. head of
Film Boards of Trade, and Frank
Conklin of the M.P.T.O.-\. making
speeches similar to those made at
previous conventions during their
present tour. Election of officers
was postponed until spring, although
there was some talk of opposition
to reelection of Col. H. -\. Cole as
president
The sessions closed last night vith
a cabaret dinner dance on the Baker
Hotel Roof. Wednesday a screen-
ing of "7th Heaven" was held at
Dent's new Arcadia.
"The Big Parade"
(M-G-M)
In the center of lobby directly in
front of box office was a wire fence
'with cement sacks in the background
giving eflect of trench. In this was
a machine gun, several ritles. bayo-
Inets. shells of various descriptions,
helmets, knives, lanterns, cross cut
' saws, and several other small arti-
Icles. The trench also contained a
'cut-out of a soldier in uniform with
gun and bayonet. There were sev-
eral small trees placed about the lob-
by giving the eflFect of the woods
with cement sacks packed around
them. Flags were displayed both in-
side of lobby and all around the mar-
quee. The lobby and marquee were
lighted with red, white and blue
lights. — H. C. Farley. Empire. Mont-
gomery. .\la.
"Convoy"
(First Nafl)
Several days prior to opening the-
ater front and lobby were decorated
with flags, life preservers and deck
lanterns together with navy posters
and pictures were borrowed from re-
cruiting station. Entire Rock Island
Naval Reserve Corps was guests of
the theater to see the picture. This
invitation which resulted in the corps
marching to the theater got a special
'write-up in the newspaper. — George
iM. Watson. Spencer. Rock Island.
I 111.
i "The Drop Kick"
(First Natl)
College night for football players
land enthusiasts was a feature which
i helped to attract crowds. In addi-
tion, took small ads in the college
papers, arranged tie-ups with local
sporting goods houses and with local
agents for a popular brand of cloth-
ing. All of these ideas proved their
exploitational value at the box o'nce.
— ^letropolitan. Los Angeles.
Natural Color Films
Claimed with Device
tachment, has been made possible by
his invention asserts Harold N. Cox.
of Pittsburgh, formerly connected
with the Edison research laboratories.
The invention was demonstrated
here.
The new process, says Cox, calls
into use "a simple lens attachment
which can be placed on any camera."
Pictures taken, he claims, can be
"developed in any laboratory fitted
to turn out the ordinary motion pic-
ture, printed on black and white stock
neither tinted nor toned, or in any
way artificially colored, with regular
printing equipment, and projected on
any projector by again using a similar
lens attachment, and shown on any
screen."
The process, can produce any color
or shade that the eye can perceive.
Cox asserts.
Through use of his invention, says
Cox, color films can be produced
with no increase in cost over the pres-
ent black and white method of pho-
ography.
1 "Hula"
j (Paramoimt)
.Advertised for a girl who looked
iW-c Clara Bow. .About 50 applied
jfor the honor. The winning girl was
given a job of giving out heralds from
a grass hut in the lobby. Plenty of
newspaper publicity awarded the
idea. — .\llen. Cleveland.
French Gov't to Authorize
Films in Public Schools
Paris — Approval of films for use
in French schoolrooms is forecast
by the action of t'ne French Senate
n passing a resolution calling upon
he Minister of Education, M. Her-
iot, to prepare a bill "permitting ra-
ional general utilization of the cine-
a in all branches of instruction and
the social and professional educa-
ion of citizens. '
M. Heriot promised he would do
verv'thing possible to protect and
'urther the interests of French pro-
ucers in the movement, and to pre-
ent the exploitation of foreign pic-
res under the proposed plan.
"The Cat and the Canary"
(Universal)
Girl who last year won the Laura
LaPlante resemblance contest vv-as
given a box for a performance. This
was good for newspaper story. Pa-
pers also played up the story that
featured players all had 13 letters
in their names. Had seven down-
town display windows and 125 subur-
ban windows with photos of LaPlante
and cards saying "Laura LaPlante
Peps up with PeP. ' followed by an-
nouncements pertaining to picture.
Secured tie-up with leading photo-
graph supply store whereby a big
ad was used showing Laura using
a Kodak. Also tied up with the
local newspaper which is running a
serial called "Diana." Miss La
Plante invited all Cleveland "Dianas"
to be her guest at the theater. —
Keith's 105th. Cleveland.
rist & Goodwrin Hold "Warming"
Philadelp'r.ia — Barrist .^- Goodwin.
publishers of "The Exhibitors." "The
National Exhibitor" and "Brevity"
lay are holding a housewarming
their new quarters here.
Featured
advertising.
"Chang"
(Paramoimt)
various animals in the
.\ giraffe, ridden by an
.\frican native — both "stills'" — at-
tracted attention in a store window,
while the Colonial lobby looked like
the jungle itself, with monkeys, lions
and other ferocious looking, but
harmless beasts, beckoning especially
to juvenile patrons. — W. Walter
Artz, Colonial. Hagerstown, Md.
De Forest Claims Suit
Only Affects Switzerland
Commenting on the \erdict for in-
firingement of patent on talking pic-
tures held by the Tri-Ergon. A. G..
a Swiss company, in their suit in the
Geneva court in Switzerland against
the De Forest Phonofilm. De Forest
asserts the action only affects Swiss
rights and has no application in any
other part of the world. De Forest
further claims that he is not personal-
ly concerned in the suit decided by
the Court of Civil Justice at Geneva.
and states that no part of the judg-
ment can be collected from him.
De Forest explained that he sold an
option on the French rights to Phono-
film to Eugene Davis, one of the
defendants in the suit brought by
Tri-Ergon. and that Davis gave a
demonstration in Geneva without con-
sent of the inventor. De Forest
claims there has been no infringement
and that the suit could not have been
won if Davis had defended it. and
that in any event it only applied to
talking film patents in Switzerland.
Gold Gets New Post
Cincinnati — H. L. Gold, manager
of the United Artists, has been pro-
moted to assistant eastern general
sales manager of the corporation,
with headquarters in New York. He
will be succeeded in the local office
by Mrs. Henrietta Youngheart. Tem-
porarily Gold will act as district sales
manager until relieved for his regular
duties in the East.
Newspaper Opinions
"Uncle Tom's Cabin"
Universal
Central
A?;*E,R^CAN — ♦ • • It Tou like epics
.vcu II like "Uncle Tom's Cabin," for it is
one 01" those super-specials that undoubtedlr
wiU find Its way on everr real film fan's
list. • ♦ •
D.\ILY MIRROR—* • * that wiU not
stay buried. Despite the fact that the drama-
tization of the Stowe novel is primitive, lack-
ing in finesse and obviously lowbrov, an
iudience that wonld be pleased to call itself
sophisticated shed many a well-provoked tear.
DAILY NEWS— ♦ * • a worthy piece of
melodrama — touching, poignant, sympathetic,
and, for the most part, convincing. ♦ • •
EVE.VING JOURNAL—* • • was direct
ed with much old-fashioned ten-twenty-thirty-
cent melodramatics by Harry Pollard. • • •
GRAPHIC—* • ♦ The continuity at times
runs rampant through a maze of seqaences
that jump from one plot to another, some sog-
gestive ot the old-iashioiied "Uncle Tom's
Cabin" and connected with the rectirring
theme of the cruelty to black slaves. * ♦ •
HER.\Lp— * ♦ • proved to be o-.e of the
most thrilling and satisfying melodramas we
have seen in a long time. • ♦ •
POST—* * * Xol a single modem camera
method is visible in this prodaction. which
is coixxived in the early Mack Sennett man-
ner and acted hysterically by a large cast
of players ♦ • •
SUX — * * 'It proved to be a typical ra
cial spectacle in the movie mode, now sobby
an>i sentimental, now spectaniLar and now
bestial. * * *
TELEGR.-VM— * * * If yon like good old
fashioned melodramatics — and there's do spe-
cial reason why you shouldn't — yoa will have
a swell time hissing the bloodhooods and
cheering Eliza's flight for the honor of the
cabin and the kiddie. • • •
TELEGRAPH—* * • The entire produc-
tion has been handled in an orthodox miihh i
The tradition has been maintained. Etco
to the ascent to Heaven of Little Ets. • • •
TIMES—* * * PoUard has presented sooe
scenes with ur.usual skill, particularly those
in which Topsy and Eva are beheld. The
early episodes are frajaenUy like a child's
visualization of the incident of the book.
• • •
I \yORLD — * * * is a good nopretentioas
movie thriller, unworried with matters of an-
I gles or pace or delicacy, none of whick ele-
iments it appears to possess to any ~<;~.My
degree. • • •
doifttake
someonier
emmow
Looik
mssses}
•,*j*^v-
■^mi
m
Jl^-^^"^
'%'
i>
"»^', ■ ''i^
^■^.'ti^'^-'
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Asher, Small and Rogers, Present
THE GORILLA
With
CHARLIE MURRAY
and
FRED KELSEY
Alice Day, Tully Marshall, Claude Gillingwater
From the play by Ralph Spence
An Alfred Santell Production
Directed by Alfred Santell
Production Management of Edward Small
• r. ■■- »:
. A»i**';eai« ns^zzsT^s;
■ Mtfi*— i«^ b,r<^«Ati M H«. n^^
FIRiT NATIONALS
oypiLMDOH
ANDWEEKLY
FILM DIGEST
VOL. XLII No. 37
Sunday, November 13, 1927
-"rice 25 Cents
I
. Carl
lAEMMlES
Crowninq y
Aehievemeni:
^HARRY
Pollard s
(freafesl Production
Now Playing at the
CENTRAL
Theatre -Broadwayi4T^
%\.'Ntw %rk City at * 2~Top
UNIVERSAtS
^ MICH1IEST
^ Production
'Hmq anew
StamUtrelfor
BIG
roadshow
V pictures
V live
forever
r
JremendouS in its Epic Sweep/
More Than TwcVearsinfheMalvniy/.
A Break
You've wanted the straight-
from- the shoulder news of pro-
duction activities for a long
time and now you get it in the
daily page of WIRED Coast
news. Every lot covered by a
staff of experts and presented
in THE FILM DAILY style
which assures Brevity but
Coverage. -
On the Up and Up
You get the lowdo<vn from THE FILM DAILY whose policy of
all the news while it is news, thoroughly though concisely
presented, keeps you posted on EVERYTHING of note that hap-
pens in THE FILM INDUSTRY. Don't hold out on yourself, keep
abreast of the times through the paper which, since its inception,
has shot square with its readers to win and hold the title of
Tfie hleu'spaper of Filmdom
Money
Make more of it for your box
office thru Exploit-O-Grams,
a regular daily feature. Not
theoretical showmanship hints
but TRIED AND PROVED
gross-builders which have
made money for other show-
men. Do your bit in this co-
operative service by sending
in vour stunts.
J ■■ i.« f J ■. . H liJI «■. I U I .B
"^m
is .
BOr D TR.IUNPHS
Sensational Success in ^^^ress Parade^\ Donajtd Crisp^s produc-
tion of West Point story ^ definitely establishes William {^'BiW^^
Boyd as one of the screen ^s biggest box-office personalities.
■'i-jOi
WILLIAM BOYD .
Since his first meteoric success
in the title role of Cecil B. De^
Mille's ''The Volga Boatman",
William Boyd has steadily
grown in popular favor. NOW
in ''Dress Parade" his portrayal
of the young West Point cadet
places him in the category of
the screen's greatest box office
draws.
"*Bi7/ Boyd is superb" says — N. Y. Evening
World.
*
"William Boyd is making his work distin-
guished through sheer force of personality
and talent", — M. P. News
''Our friend Bill Boyd acquits himself most
creditably in this role", — N. Y. American
■J'J
300 West Point cadets, guests
of Patheinarchinginto the Mark
Strand theatre to see William
Boyd in "Dress Parade" at its
sensational premiere in New
York CVS Oct. 2.9.
Pa€he Exchange, Inc.
De Mille Studio pictures - patme news
Pathe' Westerns - patheserials - Pathe'comedies
Producers International Corp.. 130 West 46th St., New York. WILLIAM Nf. VOGEL.
Central Manater, Foreitin UUtributors of l>e Millt- and .Metropolitan Studio Productions
Member of Motion Picture Producers and Distributors
of America, Inc. WILL H. HAYS, PresiJenl
The Life of Los Angeles
Centers ;it the
AMBASSADOR'S
Famous
Cocoanut
Grove
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special Night*
Tuesday and Saturday.
College Night Every
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^HONE STILLWELL 7930
o/'FILMDOM
ANDWEEKLY
FILM DIGEST
^mm^
VOL XLII No. 37
Sunday, November 13, 1927
Esta«lishtd 19 1»
JOHN W. ALICOATE, Publisher
INDEX
PACK
.1 LA WOOLWORTH. An Edttunal by Mauncc Kami 3
FIXAXCIAL, by Charles h\ Hyius 4
FOREIGN MARKETS, by Jama f. Cunmnuham 5
REVIEWS OF THE NEWEST RELEASES, by Lilian W. Bicnnan..b and 11
THEATER EQUIPMMENT AND MANAGEMENT. Michael !.. Simmons. \2
HRESENTATIONS. by Jack Harrowcr 13
HOLLYWOOD HAFPENINGS. Coast Neivs by Tcle<iraph 1415
■A LITTLE FROM LOTS," by Ralfli Ifilk 15
THE WEEK'S IIF.ADLINES 1 r,
REVl^^^^^
BODY ASn SOUL ...
BROADWAY AFTER
MIDNIGHT
CHEROKEE KID
FLYING LVCK
GALLOPING FURY ..
THE GORILLA
PACK
6
11
11
0
6
PAJAMAS
QUALITY STREET
RANGER OF THE NORTH
RENO DIVORCE
ROMANTIC AGE
UNCLE TOMS CABIN ....
WOMAN'S LAW
WOMEN'S WARES
SHORT SUBJECTS
PA OK.
...11
... 6
...(■,
...11
.. .11
... 6
...11
...11
...16
MY BEST GIRL
OUT OF THE PAST .
()
11
dollars
and
sense
When you spend money Sor adver-
tising you Mrant something Sor it.
The man who uses THE FILM
DAILY regularly also uses common
sense for he kno^vs his ad mtUI be
seen and read by the man he ifvants
to reach. More dollars and sense
means more dividends.
— EXECUTIVES
— EXHIBITORS
— EXPLOITEERS
USE
988 Pa^es
Cloth Boaod
EVERY DAY
And it's FREE to
FILM DAILY
SUBSCRIBERS
EGGERS
INCORPORATED
Photo
Engraving
Specialists
to the
Motion Picture
Industry
DAY AND NIGHT
250 West 54th Street
NEW rORK
Telephone: Columbus 4HI'J-J
THE
■!&^
DAILV
Sunday, November 13, 1927
"IT PAYS TO ADVERTISE"
MR. EXHIBITOR:
"A Texas Steer," Sam E. Rork's comedy
special with Will Rogers, Louise Fazenda,
Ann Rork and others in the biggest box-
office cast of the year, and directed by the
comedy ace, Richard Wallace, will soon be
released by First National Pictures.
It is backed by "THE GREATEST EX-
PLOITATION CAMPAIGN IN THE
HISTORY OF MOTION PICTURES."
Millions have read and heard Will Rogers
and others of "A Texas Steer" over the
radio from Washington; millions will know
through the W. K. Kellogg posters, news-
paper ads and other displays that "Rogers
Says Congress Needs Pep" and "see him in
'A Texas Steer.' "
I arranged these national exploitation feat-
ures . . . and I'm personally paying for this
ad to get a message to you.
The message is this:
"GET BEHIND THE HOOKUPS . . .
MAKE THE MOST OF THEM . . .
THEY ME N MONEY IN YOUR BOX
OFFICE/"
MR. PRODUCER:
It costs money to use me as your Hired
Man . . . but I can make money for you,
too! If you plan a good picture and you
want intelligent exploitation, then you will
want to get in touch with me NOW!
William Johnson, unsolicited, in an edito-
rial in Motion Picture News, after the
National Press Club Reception and broad-
casting, wrote:
"No amount of advertising, in the ordinary
sense, could have sold the desire to see a
motion picture as this broadcasting of the
reception did. And the moral of it all is
that neither newspapers, broadcast station
nor the Associated Press held up their
hands in holy horror, yelling 'press agent
and publicity' and they didn't have to be
tricked into something that would leave a
bad effect without a doubt no picture
has ever had such a wonderful send-ofT."
Arthur James in the current issue of Motion
Picture Today, writes, unsolicited:
"THE BIGGEST REAL PUBLICITY
ACHIEVEMENT The greatest practi-
cal publicity achievement in the history of
the motion picture can be credited to the
fertile-minded and enterprising Fred Ham-
lin... . this campaign (the Kellogg posters
feature) in actual cost to the Kellogg com-
pany is close to $750,000 and the cost to
First National and the exhibitor nothing
but stickers and three sheets .... the impor-
tance is tremendous."
FRED E. HAMLIN
X .O. This advertisement is per-
sonally written and paid for by me.
It is the first time an exploitation and
publicity man has put into practice
what he has been emphasizing — that
it really pays to advertise if you have
something to advertise!
iTHE
py FILMDOM
ilNDWEEKLY
FILH DIGEST
VOL. XLII No. 37
Sunday, November 13, 1927
Price 25c
MAY ASK COURT ORDER
AGAINST PARAMOUNT
Trade Com mission to Stand
on Edict Placing Ban
on Block Booking
Hashingtan Bureau of THE FILM DAILY
Washington — Expectations are
that the Federal Trade Conmiission
will apply immediately to the Circuit
Court of Appeals in New York, for
an order requiring Paramount-Fani-
ous-Lasky to cease block booking
and other practices.
Commissiojier Abram F. Myers,
who had charge of the recent trade
conference held in New York, will
immediately report to the Commis-
sion concerning the gathering. He
is entirely unsatisfied with the re-
sults of the conference.
Relief from Chain "Oppression," Lower
Rentals Promised at Dallas by Pettijohn
rOUR CHAINS IN LESSER
POOL; OTHERS PLANNED
Los Angeles — Following are com-
panies pooled in the Principal The-
aters Corp. of America, headed by
Sol Lesser, which plans a nation-wide
chain of small town houses:
Principal Theaters Corp. of Cali-
fornia, including 17 southern Cali-
fornia theaters; Principal Theaters
Corp. Central, with houses in Ken-
tucky, Tennessee, Indianaj Ohio and
Missouri; Principal Theaters Corp.
of Pennsylvania, with theaters in
eastern Pennsylvania; Principal
(Continued on Page 16)
REROUTING SHIPMENTS
AIDS ELOOD DITRICTS
Boston — By rerouting shipments,
much film is being shipped into the
Or.lskirts of the flood area.
Boston film is being rerouted via
Albany, Fort Kent, Burlington and
Rouse's Point. Film transfer trucks
are going as far northwest from
Boston as Williamstown, Mass.
Bookings for the flood area, or-
dinarily handled wholly from Bos-
ton exchanges, are now being in-
terchanged with New Y'ork City,
Albany and New Haven, these cities
being able to ship to some points
where Boston is still unable to get
shipments through.
PLUG NEW FACES FOR CHEAPER FILMS;
CHAIN DICTATION TO CEASE, HE SAYS
Dallas — Sensational developments marked closing session
of the Texas exhibitor unit, with C. C. Pettijohn, head of Film
Boards of Trade furnishing the highlights of the session. Prom-
ises of lower rentals to exhibitors in return for plugging of "new
faces," and relief from alleged sewing up of product by chains,
were made by Pettijohn.
Franklin Says Bard Charge
is Without Foundation
Los Angeles — Action of Far West
Theaters against Arthur and Louis
Bard was to restrain them from in-
terfering with management of the-
aters owned by the company, Har-
ECONOMY MOVES CITED
AT CLOSING SESSION
Dallas — E.xhibitors may "rest as-
sured of lower rentals" if they will
co-operate with the producers in
building new names. This state-
ment was made by C. C. Pettijohn
at the Texas theater owners' con-
vention. In his speech he outlined
the steps already taken to assure
economy.
The session embraced another re-
view of the recent trade practices
conference held at New York, R. F.
(Continued on Page 16)
A La Woolwortli
PETTIJOHN CAN'T BALK
PROTECIION CONTEST
Dallas — Chains are now learning
that they cannot tell producer-dis-
tributors how much thcv will pav
for films, C. C. Pettijohn told the
Texas exhibitors, at the convention
here. He asserted that distribu-
tors are tired of being dictated to by
big chains.
These remarks were made by Pet-
tijohn in a futile effort to prevent
adoption of a resolution against the
(Continued on Page 16)
E.N. PROMT $884,233
3rd QUARTER
Grand February Jubilee
to Honor J. P. Kennedy
Celebrating second anniversary of
Joseph P. Kennedy. FBO president,
February will be observed as Grand
February Jubilee, with a drive for
bookings now being made to signal-
ize the event.
T
Bigger Operating Cost
Toronto — Operating profit of Fam-
ous Players Canadian Corp. for year
ended Aug. 27, was $1,191,873 before
interest, depreciation and federal
taxes, against $800,582 in year ended
Aug. 28, 1926. After deducting in-
terest and depreciation, profit before
federal taxes was $708,268, com-
pared with $399,640 in preceding
vear.
HE idea has been in hack of Sol Lesser's mind for a long
time. After he disposed of his West Coast holdings to
the Richard Hoyt Syndicate, there came a trip to V.u-
rope. But Lesser was too young to stay out c)f the squabble
for too long a time. Now he is l)ack with a plan to acquire the-
aters in towns with populations of 15,000 or less.
A national chain is the idea, a la Woolworth. Bulk buying,
grind policy, a small nut unhampered by presentations and, so
we understand, a nominal price scale. The field is pretty clear.
Big operators are too busy to hit the small towns any way and
so Lesser, Mike Rosenberg, Fred Levy and their associates will
find no obstructions in their paths.
In Southern California the acquiring process has been under
way for some time. Here and there the word has seeped through,
but generally Principal Theaters, as the chain is known, has
l)een taking on numerical strength without molestation. Some
of the Levy houses in Kentucky will be thrown in. Elsewhere
purchases will be made until in buying power the circuit will
(ContimuJ on Pagi 4)
Karnings of I-'irst National Pic-
tures, for the nine months ending
-Sept. 30, show a substantial gain
over the corresponding period of a
year ago. Xet profits, after all de-
ductions and reserves for taxes, show
an increase of more than 24 per
cent, compared with last year. Fig-
(Continued on Page 16)
Fulton Company Reported
Opening Seattle Branch
Seattle — Farly opening of a branch
here by the Fulton Company is re-
ported, in association with Arm-
strong-Power Studios and Walter
Preddy, independent equipment man
of San Francisco. They plan to do
complete contract type of theater fur-
nishing and equipping.
Gloria Arrives
Gloria Swanson arrived in New
York from the Coast Friday.
OAILY
ANDWEEKLY
niM DIGEST
ViL XLII Nt. 37 Sunday, Nov. 1» 1927 Price 5 Cents
JOHN I. ALiCOAIE
Publisher
Published daily except Saturday and holidays
at 1650 Broadway. New York N. Y. and
copyright (1927) by Wid's F.lms and Film
Folk Inc J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling ReP^-^f "'^^'7'- ,gff"r thi
second class matter May 21, 1918, at the
post-office at New York N. Y. under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
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Ernest W. Fredraan, The Film Renter, 58,
Great Marlborough St., London. W. 1- ^er-
lin— Lichtbildbuehne, Friednchstrasse, 225.
Financial
Trade picked up slightly m film issues
over the aaivities of the past few days, bond
issues predominating.
Am. Seat. Vtc...
Am. Seat. Pfd
Balaban & Katz . .
Bal. & Katz Vtc.
Eastman Kodak
•tFilm Inspection.
•First Nat'l Pfd..
Fox Film "A"...
tFox Theaters "A"
•tintern'l Project.
Loew's, Inc
ttLoew's, 6s 41ww.
tt Loew's, 6s41x-war
*M-G-M Pfd
M. P. Cap. Corp..
Pathe Exchange . .
tPathe Exch. "A"
ttPathe Exch. 7s37
Paramount F-P . . .
Paramount Pfd. . .
ttPar.Bway.5/2s51.
**Roxy "A"
**Roxy Units
**Roxy Common . .
Skouras Bros
Stan. Co. of Am. .
tTrans-Lux Screen
*tUniv. Pictures..
Univ. Pict. Pfd..
tWarner Bros. . . .
Warner Bros. "A"
High
42
Low
42
166^ 164Ji
74 >4
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Sales
100
400
1,000
800
31,666
2
7
'466
200
600
1
7,400
100
3
800
'eo
1,100
200
■Last Pricei Quoted
tCurb Market ttBond Market
••Bid and Asked (Over
the Counter)
NOTE: Balaban & Kati is listed on the
Chicago Board; Skouras on the St. Louis
Stock Exchange and Stanley in Philadelphia.
When you think of
INSURANCE
you are thinking of
S T E B B I N S
Specialists in Motion Picture
and Theatrical insurance for
the past twenty years
Arthur W. Stebbins & Co., Inc.
1540 Broadway N. Y. C.
Bryant 3040
A La Woolworth ■
(Continued from Page 3)
be enabled to command preferential treatment. Low overhead,
a call on major products through dominance of a formidable ar-
ray of playdates— this is the scheme. The Lesser hunch carries
the earmarks of smart business.
Albee Peering Ahead
Referring to the scramble for "names" to play big picture
theaters, E. F. Albee, who has been booking this type of act
for years, said in a recent interview :
"It is a little humorous to see them value the variety acts
even more highly than we do. You see, the principal reason for
my saying this is that we know and have learned by a long,
determined efifort exactly what the audience value of each vaude-
ville artist is."
That this booking pastime predicated it, seems, on pyramided
bidding, is a bad business practice should be generally conceded.
Albee is of the opinion that the continued struggle along Broad-
way, for instance, will come to one end — a consolidation of com-
petitive houses under a single directorial management.
For Amity in Foreign Relations
The other day we drew attention to the banning of M-G-M
in Spain because of "Valencia." It appeared to us that producers
might pay serious attention to foreign sensibilities as they do to
domestic squeamishness.
We are reminded that at the recent Trade Practice Conference,
producers voted extreme care must be taken with international
relations. Picturizing of a foreign nation's religion, history and
institutions in an unfavorable light cannot be countenanced. If
this is observed in the true spirit of the resolution, the animosity
toward American pictures in many profitable foreign territories
will be dissipated.
KANN
Schenck In
Joseph M. Schenck returned from
Europe Friday on the Aquitania. He
is expected to leave for Hollywood
in a few days.
Metzger Recovering
Lou B. Metzger, general sales
manager for Universal, who was
operated upon two weeks ago for
gallstones, is recovering at St. Luke's
Hospital.
Racine Opening in Jan.
Racine, Wis. — Another atmospheric
house will be added to the "U"
Chain when the Racine opens short-
Iv after the New Year.
Coal Firm Gets Houses
Nashville — The Blue Diamond
Coal Co. has taken over the Y. M.
C. A. theaters at Eagan and West-
bourne, Tenn. L. C. Idol is manager.
Derrington Gets Another
Portland, Tenn. — J. M. Derrington,
of the Keystone at Adams, has leased
the local theater.
MOTHERHOOD
ROAD SHOW
The World's most human photoplaj.
Breaking Box Ofiica r*cord* •vary-
where.
STATES CINEMA PROD. CORP.
729 7th Ave., N. Y. C
BROOKS
THE NAME YOU GO BY
WHEN YOU GO TO BUY
COSTUMES
00%VMS AND UAf IF-ORIVf S
14.37 BVVAY. N.Y TEU.5580 PENN. I
ALSO U,000 COSTUMES TO °tMT- •
Sveruone
f Wherever Qflg
you S(^~
Plaza Hotels li R
are famotis. ■ g n
Pr'— In Boston ''^■1
' —in New York [g B
—in London 3
u Also in ti
'Hollywood
If • the
rH01l¥W»0C D j
PIAIA
Sunday, November 13, 1927
"Able cast — good direction —
titles crisp— excellent gags —
well mounted."
— Exhibitors' Herald
"A big success."
— Hollyivood Filmograpli
with
Jason
Robards
Corliss
Palmer
Stuart
Holmes
Scott .^,^^^,
Pembroke, ^?^^ ' ^t
Director
^
THE
Sunday, November 13, 1927
■c^ank
DAILY
— —
RAPID STRIDES ARE BEING
MADE IN THE FOREIGN
FIELD. KEEP POSTED
THROUGH "FOREIGN
MARKETS"
Foreign Markets
NEWS PLASHES FROM PIUI
CENTERS ALL OVfeR THK
GLOBE: MELBOURNE.
LONDON, BERLIN.
PARLS
SEEKING QUOTAS NOW
IN"CZECHO",fAREASl
Prague — In addition to a quota
proposal, the Government of Czecho-
slovakia has also suggested that a
bill be passed to tax distributors
1,000 kronen for every film imported,
and exhibitors pay a tax of 20 kron-
en for every foreign film screened.
The revenue would be used for stu-
dios.
Straits Settlements May
Get Quota Law on Jan. 1
Singapore — Straits Settlements and
Singapore are threatened with a
quota law on Jan. 1. The possibility
i)f such legislation, together with
other difficulties which have been ex-
perienced here owing to drastic cen-
sorship is likely to inake business
very precarious in 1928.
Pictures are rejected here totally
if they transgress in any one of 36
directions, there beijg that number
of "don'ts" in the law.
"Kings" in Berlin
Berlin — Chancellor Marx and
many politicians and members of the
diplomatic corps attended the Ger-
man premiere of "The King of
Kings." Though regretting that
such pictures were introduced into
Germany, many of the clergy admit-
ted there was nothing in the produc-
tion of the figure of Christ w'hich
would offend religious susceptibili-
ties.
Efu to Concentrate on Britain
Vienna — Charles Fuchenberg has
organized a new company called Efu,
to specialize in distribution of Brit-
ish films. With British capitalists
backing the project, the unit will also
produce in Vienna under direction of
Otto Loewenstein (Hans Otto).
Rights to a number of British filmSj
including "Hindle Wakes" and
"London Love," have been secured
for Austria.
New British Weekly Magazine
London — A new topical news
weekly, to be known as the "Em-
pire Pictorial," will shortly appear.
No announcement is made of its
sponsors but it is said a part will
be done in color.
Gaumont's New Lineup
London — Eighteen American films,
four British, two Swedish, and Leon
Poirier's new French picture, are in-
cluded in the new production pro-
gram outlined bv the Gaumont Co.,
• Ltd.
Fight Looms Over Omission
of Word Controlled in Bill
By ERNEST W. FREDMAN
Editor "The Daily Film Renter"
London — In an effort to prevent
foreign capital from making pictures
in this country, English producers
are waging a fight to have the word
"controlled" inserted in that clause
of the proposed Quota Bill which de-
fines an English-made film. If this
clause is so changed, a British pro-
duction will be accepted as British
only if produced by a "British con-
trolled company," whereas the exist-
ing agreement allows a foreign pro-
ducer to make a British picture if
he has established a company in this
country.
The exhibitors' organization (Cine-
matograph Exhibitors' Ass'n) is not
in favor of reinserting "controlled"
in the bill. As a result, the C.E.A.
and the K.R.S. (distributors) are
prepared to force the issue.
The word "controlled" in the
clause is of vital importance to the
English and American trade. If it
is omitted, branches of American
companies registered in Great Brit-
ain as British companies will be com-
pelled to produce here, if they are
unable to acquire English product
for use in evading the proposed com-
pulsory quota requirements. If it
Parliament Convenes
London — Parliament has
convened for its fall and win-
ter session. The body has
been besieged with amend-
ments to the Quota Bill, from
every section of the industry,
one of the important protests
coming from exhibitors, who
voiced disapproval of the "con-
trolled" in the clause which de-
fines an English-made picture.
is included, all U. S. organizations
will be barred from production in
this country and production will be
in the hands of English only. Ex-
hibitors oppose inclusion of the word
because they fear English companies
are unable to meet their demands
for product, thereby threatening their
theater investments.
Buys "Emden" for the States
Loudon — An unnamed American
independent distributor has pur-
chased "The Emden" — a war film —
from New Era.
Warners Quit K. R. S.
London — Resignation of Warner
Bros, from the Kinematograph Rent-
ers' Society has been accepted.
Irish Imports Increase
Dublin— In the first half of 1927.
the Irish Free State imported 3,13L-
256 ft. of film, valued at £19,715,
(about $98,000) as compared with
2,878,956 ft. for the same period the
previous year.
Wilcox Signs Tennis Players
London — Evelyn Colyer and Joan
Riddley, two tennis champions, have
been signed by Herbert Wilcox for
the picture Wilcox will produce next,
the story of which centers around the
life of Nurse Cavell.
Netherlands Unit Starts Work
Hague — The first Netherlands pro-
duction company has been formed.
It is known as De Errste Neder-
landsche Filmproductie Amsterdam
and has already commenced work.
'Vaudeville,' New Paramount House
Paris — Paramount's new theater in
Paris will be called "Le Vaudeville."
It is being built on the site of the old
Vaudeville and will be opened soon.
New French Unit Buys Studios
Paris — Two studios, one at Epinay
and the other in the Rue Francoeur.
have been purchased by the new-
company, Les Studios Reunis. which
has also purchased all product made
by M. Natan.
Dutch Exposition Postponed
Hague — Because of a reported
lack of cooperation, the exhibition
planned by Dutch distributors will
not be held until March or .April, in-
stead of in December.
Nash, Ball in New Venture
London — Percy Nash, associated
with Stanley Ball, is formulating
plans for a new company to acquire
the old George Clark studios at
Beaconsfield for production. It is
understood Nash will launch a $500.-
000 stock issue for support of the
project.
Weekly Attendance, 2,500,000
Sydney — Weekly attendance at all
picture theaters in Australia now ap-
proximates 2,500,000.
NEW RULES EOR
GREEK THEATERS
H'-asbiiiglon Bureau of THE FILM DAILY
Washington — Theaters now operate
in Greece under difficulty, according
to the M. P. Section of the Dept.
of Commerce, which tells of a newly
created council named by the police
authorities for passing on all license
applications. This council, to be
be elected annually, will consist of
the mayor or president of the munic-
ipality, chief of police, a mechanical
or electrical engineer and a physician
or his legal representative.
Not only will Greek exhibitors have to
contend with this new council, but they must
also submit an application for permi'.si.iii to
show each film before exhibition. This appli-
cation is to be filed with the police commis-
sioner of Athens and must contain an out-
line of the subject. The police will grant
a provisional license or pronibit its showing
in case the film is an attempt at propaganda;
or is dangerous to public safety and order,
contains material injurious to public miials,
lir Hays fricn<lly nations.
Theater owners are to l»c required, under
pen;ilt\- of license revocation, to exhibit daily,
a short film featuring events of Greek his-
tory or containing topics of national interest.
No children under ten will be allowed in
theaters and those between 10 and 15 only
when accompanied by parent or guardian.
None of these regulations, however, affect
films of an eilucational nature.
Trangressors of the new rules shall b«
punishable by a fine, or arrest and a jail
term not to exceed three months.
Chief of police in each town will appoint
an oflficer who will be responsible for the en-
forcement of the rules and regulations in his
town. These officers are to be admitted to all
theaters without charge and are vested with
the authority to stop the sale of tickets when
the seating capacity is overcrowded.
Germans Oppose Music Tax
Berlin — As a result of extraordi-
nary demands of Gema — the German
music copyright association — upon
theaters in Germany, an organization
has been formed by Dresden exhib-
itors to provide music for theaters,
over which Gema has no jurisdic-
tion.
RICHMOUNT PICTURES, Inc.
723 7th Avenue New York City
D. J. MOUNTAN, Praa.
Exclusive foreign represen-
atives for Rayart Pictures
Corporation and other lead-
ing independent producers
and distributors.
Cable Addraa: RICHPICSOC, Parti
Cabla Adraaa: DEKJAT, London
Cable A<Idreaa! KICHPIC. N. T.
Exporting only the best in
Motion Pictures
THE
DAILV
Sunday, November 13, 1927
"Uncle Tom's Cabin"
Universal Length : 13000 ft.
A CLASSIC OF LITERATURE
LOADED WITH TRIED AND
TRUE HOKUM, THE KIND
AUDIENCES LOVE. CONTAINS
THRILLS, SOBS AND LOVE
INTEREST. LOOKS LIKE
PLENTY OF MONEY.
Cast. .. .Margarita Fischer medio-
cre; Mona Ray, an excellent Topsy;
George Siegmann, splendid; James
B. Lowe, first-class. Others include
Arthur Edmund Carew, Eulalie Jen-
sen, Gertrude Astor, Lucien Little-
field, John Roche, Jack Mower,
Adolph Milar.
Story and Production From
Harriet Beechcr Stowe's famous nov-
el. In order to make doubly sure
that the formula was right, Universal
wrote in its own storj' for the sec-
ond half. The original, replete as it
is with sure-fire situations even if
they are melodramatic, therefore
takes on added value from the box-
office angle. Looks like a real money
picture. Colorful atmosphere, a real
thriller in the ice sequence all built
around a tried and true entertainment
concoction. Trimming would help
considerably since the picture is over-
long. Undoubtedly this will be done
before general release date.
Direction Harry Pollard;
varies, usually satisfactory.
Author Harriet Beecher Stowe
Scenario Harvey Thew,
A. P. Younger.
Photography Charles Stumar,
Jacob Kull.
Monty Banks in
"Flying Luck"
Pathe Length: 6400 ft.
ARMY TRAINING CAMP AF-
FORDS THE BACKGROUND
FOR SOME MORE GOOD
ROOKIE STUFF. CUTTING
WOULD HOLD THE LAUGHS
TOGETHER BETTER.
Cast Monty Banks the boob
rookie who wants to be a Lindbergh
Gets a good deal out of the role. Jean
Arthur, the colonel's daughter, pretty.
Nothing else is required of her.
"Kewpie" Morgan the fat man come-
dian. John W. Johnstone, the
colonel.
Story and Production. .. .Comedy.
Producers have turned to army train-
ing camps before as the background
for a series of comedy situations per-
tinent to the business of putting
rookies "through the ropes". Banks
picks the training camp for his latest
and with rather satisfactory results
except that the picture runs into more
footage than the story warrants.
Monty is the boob recruit who is
kidded into signing up by a smart
alec recruiting officer who tells him
he will be given a plane to fly. How
the practical jokers keep up their
tricks and keep Monty on the hop
leads to his unofficial entry in an air
polo match with hero the accidental
victor.
Direction Herman Raymaker;
good but too long.
Author Chas. Horan-Monty
Banks.
Scenario Chas. Horan-
Matt Taylor
Photography. .Jas. Diamond; good
Mary Pickford in
"My Best Girl"
United Artists Length: 7352 ft.
FOR THE FAMILY— AND THE
BOX OFFICE. MARY HER OLD
SELF IN A HOKUM STORY
THAT WILL BRING THE
LAUGHS AND TEARS THEY
LOVE SO WELL.
Cast.... Mary is grown up and a
stock girl in the five and ten. Does
her usual fine work. Charles Rogers
boyish, good looking and all that the
role requires. Lucien Littlefield
scores next as Mary's pa. Others
Avonne Taylor, Hobart Bosworth,
Camelita Geraghty, Mack Swain.
Story and Production Comedy
romance. A Mary Pickford produc-
tion is just about as reliable — as far
as the family is concerned — as any
of the tried and true household rem-
edies. She always offers a happy
tonic of laughter and just enough
pathos to tickle the big hearted house-
wives who dote On pulling out the
old handkerchief. And they'll get a
notion of their own conduct in the
character of Mary's ma, a chief
mourner at many "lovely" funerals.
It is due to her fondness for these
that Mary must keep house as well
as work in the five and ten where
she falls in love with the boss' son.
There are numerous obstacles before
Mary finds herself on the road to
marriage but the accompanying
laughs and tears are sure fire hokum
Direction Sam Taylor; good
Author Kathleen Norris
Scenario Hope Loring
Photography. .Chas. Kosher; good
"Body and Soul"
M-G-M Length: 5902 ft.
DRAMATIC BUT NOT RE-
COMMENDED FOR THOSE
SEEKING TO AVOID UN-
PLEASANT AND HARROWING
DETAILS SUCH AS THAT OF-
FERED IN THE BRANDING
SCENE.
Cast. . . . Aileen Pringle a beautiful
Hilda. Lionel Barrymore portrays
the fiend in convincing, if grotesque
fashion. Norman Kerry the good
looking lover. T. Roy Barnes in a
minor bit.
Story and Production Drama.
There are several worthy dramatic
moments offered in the development
of this story of love and jealousy,
situations that are likely to interest
keenly those in favor of dramatic
themes, but at the same time situa-
tions that will undoubtedly prove a
trifle too harrowing for the more sen-
sitive. The branding sequence, in
which Barrymore applies a red hot
iron to the heroine's shoulder, is
gruesome in its realism. This point
in the story is rather awkwardly ar-
rived at since the hero suggests the
idea to a man already a fiend from
drink and a poor subject for svich a
suggestion. It seems a wholly un-
worthy tip coming from the hero. Of
course he does not know that the
victim to be is the woman he loves.
Direction. .. .Reginald Barker; fair
Author. .. .Katharine Newlin Burt
Scenario Elliott Clawson
Photography. .Percy Hilburn; good
"The Gorilla"
First National Length: 7133 ft.
NIZE BOX OFFICE BABY.
SCREAMING THRILLER THAT
WILL PUT ANY CROWD IN A
TUMULT OF CHILLS AND
LAUGHTER. SHOULD CLEAN
UP.
Cast Charlie Murray outdoes
himself in the sequence where he
meets up with the gorilla. Fred Kel-
sey fine as Mulligan. Alice Day the
pretty heroine. Others in a mighty
capable and well suited cast include
Tully Marshall, Claude Gillingwater,
Walter Pidgeon, Gaston Glass,
Brooks Benedict, Aggie Herring.
Story and Production Mystery.
It's a riot. The thrills and the laughs
in "The Gorilla" will send the audi-
ence into an uproar. No one with
the use of his vocal chords can resist
the scream provoking situations of
"The Gorilla". Alfred Santell has
scored another winner. The mystery
atmosphere is great, the thrills greater
and the comedy greatest of the pic-
ture's assets. Charlie Murray is a
knockout when he encounters the
gorilla, and in the sequence leading
up to it. There's a comprehensive
continuity, a logical conclusion and
no hint of the denouement until the
last flash. This can go right down
on your list.
Direction Alfred Santell; sure-
fire.
Author Ralph Spence
Scenario. .Henry McCarty-Al Cohn
Photography Arthur Edeson :
very good.
"Ranger of the North"
FBO Length: 4977 ft.
DOG STAR WINS NEW
LAURELS WITH DARING RES-
CUES AND GREAT DEVOTION
TO HIS MASTER. WILL DE-
LIGHT THE YOUNGSTERS
ESPECIALLY.
Cast .... Ranger a knowing animal
which will endear itself in the hearts
of small boys and all dog lovers.
Hugh Trevor the good looking hero
and Lina Basquette the French-Can-
adian heroine. Others Bernard Seigle
and Jules Rancourt.
Story and Production . . Melodrama.
Dog pictures appear to have a def-
inite place on the program. In spite
of some improbabilities it must be
admitted that the crowd always seem
to enjoy these canine heroics where-
in the clever police dog turns ofif
feats of daring and unique cunning
with the intuition of man. Ranger is
iTo exception to the rule. He can
hold his own with any of them. This
time he is seen as a dog of the wilds
on the alert for his enemies, man and
beast. But even dogs may change
and Ranger soon becomes the devot-
ed companion of a young prospector
who, goaded on by the love of a
pretty girl and the devotion of his
dog succeeds in unravelling the mys-
tery of a treasure mountain.
Direction Jerome Storm ;
good.
Author Ewart Adamson
Scenario Leon D'Usseau
Photography Charles Boyle ;
good.
"Quality Street"
M-G-M Length: 7193 ft.
WHIMSICAL TALE GEN-
ERALLY FAITHFUL TO THE
BARRIE PLAY. SLOW MOV-
ING, OVERLONG AND SLIM IN
STORY. DUBIOUS BOX OF-
FICE ATTRACTION.
Cast. .. .Marion Davies, splendid.
Helen Jerome Eddy, excellent. Con-
rad Nagel, first rate. All perform-
ances are sterling. Others Flora
Finch, Kate Price, Margaret Seddon,
Marcelle Corday.
Story and Production. .Barrie play
of early 19th century England. A
thin motivation. Dependent chiefly
on its whimsical qualities. Very dis-
criminating audiences will think well
of it, but in this jazzy age, most audi-
ences will consider it slow-moving,
purposeless and often silly. The
modest days of long ago with which
the picture deals are no longer with
us. This will have an important
bearing on the manner in which the
public receives the offering. Nagel
is in love with Miss Davies, but it
takes a war and a long period of
years plus a lot of jogging before he
musters sufficient courage to declare
himself. This in a nutshell is the
yarn.
Direction Sidney Franklin ;
handicapped but good under circum-
stances.
Author Sir James M. Barrie
Scenario Albert Lewin,
Hans Kraly.
Photography Henrik Sartov;
lovely.
Hoot Gibson in
"Galloping Fury"
Universal Length: 5503 ft.
HOOT OUTSCHEMES THE
SCHEMERS. WESTERN WITH
UNUSUALLY GOOD COMEDY
ANGLE THAT SUPPLIES A
FINE LOT OF LAUGHS.
Cast Hoot Gibson the smart
foreman who saves the ranch for the
boss. Sally Rand his cute partner.
Others Otis Harlan, Frank Beal.
Story and Production. . . .Western
adapted from Peter B. Kayne's storv
"The Tidy Toreador". Here's on-
time that the ranch doesn't spout an
oil well or flourish a valualjle gold
mine. No, siree, it's a brand new
idea that hero bumps into. The soil
contains properties valuable for
beauty clay and just in the nick o'tinn
he secures money on an option whicl
prevents the ranch from getting int.'
the hands of a trickster who has al
ready learned of the "rich mud" ani!
is out to get the land by hook or
by crook. There's not so much ac-
tion in Hoot's latest but there is ;!
particularly good lot of comedy busi
ness that scored a great many laugli-
in the audience where the picture
was reviewed. Otis Harlan renders
fine support in this respect.
Direction Reeves Eason; gool
Author Peter B. Kynr
Scenario Arthur Statter-Johi'
Klymer.
Photography. . . . Harry Neumann
good.
Pathe Hits
BLAZE ON
BROADWAV
m
r. s^
ftAljT
JETTAGOUDAl
"The Forbidden
Woman"
triumphant showing
at biggest first run
tueatres
DeMille Studio Productions for
Pathe Release *^*
exclusively featured at B. S. ^NIoss' Broadway,
B. S. ]Moss' Cameo, Paramount, Gaiety,
B. F. Keith's Hippodrome, Roxy and
B. S. Moss' Colony— ttv'f'A- of Oct. 29.
THE WISE
WIFE"
Phyllis Haver
Cecil 6. OeMille's
King of Kings
story by
Jeanie Macphex-son
Will
-♦-; t
»RESS
•AMBOYO
parao
>N
E
PATHE
NEWS
i «i II
»<.*r
; vint^.rm vxt^\ttt.^t> it.^
LEATRICE JOY
THEANCElOF
BROADWAY'
=^- -rJ«'
PATHE
^medics
PATHE-FABLES
AND
Topics of the Day
.rn.":
SometHiig to
Crow About !
■ !;• O-v ■;
tl Vera Reynolds
■jhc MAIN EVENT
Front
Pace
publicit
■TOglWORNING TELEGRAPH. STODAY; OCTOBER'l.a), 1927,
kTHECORNERSENfERTAMOn" MARKET ON BRO^AY
ALL NEW YORK
PAYS HOMAGE
TO FINE FILMS
RECORDS 60 AS
MIGHTY FEAT
STUNSLSHnWMMi^
People WftoJ:*^^^^i2S=Sl|
De
.., „ _..!wlt Broadway This
'fWEWMNM- t^^Lc^MHlft' VThe Forbidden Womar.
Yuml
SUNDAY NEWS, OCTOBER 30. 1925
«t
PATHE WEEK ON BROADWAY
^.
2S
, ■...■■„.,. „nK„AY. em... ...<"! ^
"DRESS PARADE
.^BNESDAy.A
" hift eoii*8c\m ™"~~f7^"^^HIM
PLAYERS IN THE NINE PICTURES FROM PATHE-DE MILLE STUDIOS ON BROADWAY THIS
yen Revm
Pathe
Cut outs baHyhoo Dress Parade
■men : A
m^ 1 - D
**ii
1'^"'^'^ w
300 West Point Cadets visit Strand
Pathe Week in lights on Hipp
I FABiES \
In the center of Times Square
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Tie-up with War
Department
Pathe
Showmanship
That Startled
The iNDUSTRy
It is estimated that more than one
million people in Greater New York
were entertained by Pathe Pictures
at Broadway's biggest first-run
theatres during week of October 29.
B. S. MOSS' BROADWAY
Newspaper Ads That
Pulled Them In
B. S. MOSS* COLONY
ROXY
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B. S. MOSS- CAMEO
PARAMOUNT
V MARK. STRAND
GAIETY
B. F. KEITHS PALACE
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^^KEITirs .1
I^THE PULLMAf/
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B. F. KEITH'S HIPPODROME
A PERFECT
SCORE!
West Point
pi&ure to
date"
N.Y. Daily
News
1UIAN
BOYD
JH fHC
Warry Myers
in
f- McGrew WiUi
from -The Girl
^Ppet C"
PARADE
^viin oessie Love
A Donald Crisp Production
Screen Play by
Douglas Z. Doty
from the story by
Major Robert Glasburn
»Iajor Alexander Chilton and
Herbert David Walter j^«
''>' Wiiisoa Coii.-.„„
Supervised by
F McG
^'v Wiiii,
ff
movie
goers will
get many
LEATRICE
joy
• "pruiseiiortl
pi&nre — one that
most niovie-i^oers
iliU want
to see.'^
N.Y. Daily
" "irror
rith Victor Varconi
May Robson and
Clarence Burton
From a story by
Lenore J. Coffee
Directed by Lois Weber
''one of
the best things
Leatrice Joy
has done."
N.Y. Evening
World
recil B. DeMille's
. „...„vov.scw>*."^;
coo»««''\^\.ed by .
\oxy
pictorial
a fight
knockout"
_N. Y. Daily
Ne\vs
PHYLLIS HAVER
Tom Moore, Jacqueline
Logan and Joseph Striker.
Adapted by Zelda Sears
and Tay Garnett
from the stor>' by
Arthur Somers Roche
irected by E. Mason Hopperi
good, direction
intelligent,
a&ing excellent"
Variety
•
♦
Sunday, November 13, 1927
— ;%g^
PAILV
11
"The Romantic Age"
Coliimbia Length: 5267 ft.
FRIVOLOUS YOUTH TO THE
TUNE OF COMEDY, ROMANCE
AND A MELODRAMATIC FIN-
ISH. LIGHT WEIGHT STORY
BUT PRODUCTION TRIM-
MINGS FIX IT UP NICELY.
Cast. .. .Alberta \ aiiglin a jazz-
mad baby who steps on the gas until
he matured and romantic hero enters
he game. Eugene O'Brien is the
andsonie lover. Stanley Taylor his
:.;ood looking young brother. Bert
Woodruff in a minor bit.
Story and Production Melo-
ilrama. Fancy fixings by way of pro-
duction sidelights manage to cover
up the frail little story that is "The
Romantic Age." It's the frivolity of
the jazz-crazed girl again, cutting up
high capers, much to the chagrin of
her more matured admirer who looks
on in adoration, nevertheless, and in
some faint hope since he has a young-
er and more handsome brother com-
peting for the heart and hand of the
girl. But the big boy plans a fine
sacrifice by announcing the engage-
ment of the lad to the girl. Then a
factory fire. Big boy rescues the girl
and happily learns that it is he she
loves, which is probably not exactly
what they'll expect but then quite
satisfactory.
Direction Robt. Florey;
adequate.
Author Dorothy Howell
Scenario Dorothy Howell
Photography Norbert Brodin;
good.
"Pajamas"
Fox Length: 5876 ft.
FLIMSY IN THE EXTREME.
SOME GORGEOUS VIEWS OF
THE CANADIAN ROCKIES ARE
COMPENSATION FOR A SLOW,
UNEVENTFUL STORY.
Cast Olive Bordon flirts with
pneumonia most of the time in a
scanty pajama suit that seems inade-
(|uate considering the snow covered
mountain background. Role oflers
her little. Lawrence Gray appears
bored with his share of the affair.
Jerry Miley in a weak comedy bit.
Story and Production Comedy
romance. A heroine in pajamas and
many beautiful scenes of the Can-
adian Rockies are about the best
that "Pajamas" has to offer. It's
a pretty flimsy bit of writing they
offer here, being merely a narration
of a flighty young ricli thing's ad-,
ventures when she conceals herself
in the handsome lad's airplane and
causes a forced landing in the wilds
of the Rockies. Then follows a long,
dull piece of business in which hero
with his mild enough cave man tac-
tics causes the girl to exclaim: "It's
been good for my selfish self to be
out here. It is so clean" ... or some
such twaddle which indicates reform
and the coming of fove. Lovely
scenery but not much else.
Direction. . . .J. G. Bly stone; handi-
capped.
Author Wm. Conselman
Scenario Same
Photography. .Glen MacWilliams;
excellent.
"Women's Wares"
Tiffany Length: 5614 ft.
MOTH AND THE FLAME
TYPE OF STORY BEST SUITED
TO ADULT AUDIENCES AND
LIKELY TO PROVIDE THE
MAJORITY WITH SATISFYING
DIVERSION.
Cast Evelyn Brent the clever
miss who skates on thin ice and man-
ages not to fall in. Good in the part.
Larry Kent her good looking sweetie.
Bert Lytell first rate as one of her
"catches". Richard Tucker, ancHher.
Others Gertrude Short, Myrtle Sted-
man. Cissy Fitzgerald.
Story and Production. . . . Romance
Dolly Morion was disillusioned. All
men were beasts and to get even with
them she set forth on a get-all-I-can
and give-nothing cruise which took
her into a varied lot of home ports
wherein Dolly did a fine lot of gold
digging and then gave the boy friends
the "slianghai gesture", a wholly un-
refined hand motion that will not
prove a very suitable touch if the
audience is at all discriminating.
But Molly's escapades are rather
amusing and the little romances she
encounters, finally bringing her back
to sweetie No. 1, will likely please
an average audience. There's a fine
cast and the roles are in capable hands
all the way through.
Direction Arthur Gregor; fair
Author E. Morton Hough
Scenario Frances Hyland
Photography. Chester Lyons; good
Tom Tyler in
"The Cherokee Kid"
FBO Length: 4837 ft.
HERO, THE BAD MAN AND
THE GIRL ALL DOING THEIR
REGULATION STUFF THAT IN-
CLUDES GOOD FAST ACTION
AT ALL TIMES.
Cast.... Tom Tyler good looking,
hard fisted and a fine rider. Sharon
Lynn the girl. Frankic Darro's usual
part taken by another youngster,
James Van Horn. Jerry Pembroke,
the villain. Others Robt. Burns, Robt.
Reeves, Carl Holloway.
Story and Production. .. .Western.
The trio of renowned western char-
acters step into their accustomed roles
and the show is on. Hero must rescue
the girl from villain who, in turn,
completes the cycle by his attempts
to put hero out of the running. The
development is the same but there is
the usual good action, fast riding,
and live bits that provide enough in-
terest and excitement to keep the old
formula from becoming tiresome. It's
almost amazing how these western
yarns, repeated time and again, really
succeed in turning out such good little
entertainment. Tom Tyler is a very
likable chap and his riding is ad-
mirable at all times.
Direction Robt. De Lacy ;
good.
Author Joe Kane
Scenario Joe Kane
Photography Nick Musuraca;
good.
"Broadway After
Midnight"
Krelbar—S.R. Length: 6199 ft.
MELODRAMA WITH SITUA-
TIONS THAT BE COUNTED ON
TO THRILL CERTAIN TYPES
OF AUDIENCE. NOT SUIT-
ABLE FOR JUVENILE AUDI-
ENCES.
Cast. . . Priscilla Bonner does fair-
ly well in a dual role. Mathew Betz
easily the best in the cast. Plays a
gang leader and cabaret proprietor
in convincing thug fashion. Others
Garcth Hughes. Cullcn Landis, Ern-
est Hillard, Barbara Tennant, Wm.
Turner, Hank Mann.
Story and Production Melo-
drama. The crowd that prefers its
entertainment along the lines of
hectic melodrama with plenty of
"under cover" business will probably
•Miioy every bit of "Broadway After
Midnight." Much happens — if this
is a criterion — in the byways of the
Rialto after the clock strikes twelve.
But the melodrama isn't confined
merely to after midnight. It's a
twenty-four session with no recess.
The plot is involved. Too much so
to attempt a short svnopsis. Suffice
to say that poor Priscilla Bonner
"pays and pays" but in the end finds
happiness. She plays a dual role that
wins her a fair amount of sympathy.
Direction Fred Windermere;
fair.
Author Frederick Bardel
Scenario Adele Buffington
Photography Harry Davis;
satisfactory.
**Woman*s Law"
Peerless — S.R. Length: 6000 ft.
INVOLVED STORY. FAIRLY
COMPREHENSIVE IN SPITE
OF EPISODIC DEVELOPMENT.
THE OLD MOUNTED POLICE
HAS HIS INNING.
Cast Lillian Rich a resourceful
heroine who finds ultimate happiness
with Pat O'Malley. a mounty. His
role curtailed to the climax sequence.
Others Ernest Wood, the villain,
John Cossar, Harold Miller, Audrey
Ferris, Edward Cecil.
Story and Production Melo-
drama. Dallas Fitzgerald is to be
complimented at that for the manner
in which he has sustained the interest,
and for his ability to provide as
comprehensive a development as that
found in "Woman's Law." The story
is an involved affair that could scarce-
[ ly have been made less episodic. In
I spite of this it holds together nicely
and appeared to please the audience
I The story tells of a girl's attempt to
' clear her father of a certain scandal
for which she is being forced into
an unwelcome marriage by a black-
mailer. The death of the rascal when
he is shot while attacking the girl
brands her as a murderess but she
is eventually cleared and happy with
the mounted policeman who "gets his
woman."
Direction Dallas M. Fitz-
gerald; satisfactory.
Author Not credited
Scenario H. Tipton Steck
Photog^raphy Milton Moore;
fair.
k
May McAvoy in
"A Reno Divorce"
Warners Length: 5492 ft.
RAMBLING STORY FAILS TO
BUILD TO A DRAMATIC CLI-
MAX BUT WORK OF RALPH
GRAVES AND MAY MC AVOY
HOLDS INTEREST.
Cast. . . .Miss McAvoy very charm-
ing and natural in an unconvincing
role. Graves does splendid work,
which is far superior to the weak
material. Others Hedda Hopper,
Robert Hopper, William Demarest,
Anders Randolf, Edward Davis.
Story and Production Drama.
Ralph Graves is credited with writing
the story, as well as directing and play-
ing in it. As an actor, he is delight-
ful, but he falls down hard as an
author. The Reno divorce takes place
in the opening shots. The rest is a
rambling, hazy account of a house
party. Graves is a down and out art-
ist befriended by the rich girl who
gives the part)-. The Reno divorce
couple are there. Then develops the
love angle, with the two men and
two girls in a more or less jumbled
love tangle. The stor^' moves too
slowly, and fails to build to any sus-
pense. Fine work on the part of
Ralph Graves and May McAvoy
save it from being entirely hopeless.
Direction Ralph Graves ;
fair.
Author Ralph Graves
Scenario Robert Lord
Photography Norbert Brodin;
good.
"Out of the Past"
Peerless-S. R. Length: 5700 ft
OF THE OLD SCHOOL. SOR-
DID MELODRAMA WITH
LITTLE IN THE WAY OF CON-
VICTION. NOT GOOD FOR
YOUNGSTERS.
Cast. . . .Robert Frazer works hard
in a role that deserved no serious ef-
fort. Mildred Harris goes through
a long session of mawkish grimacing.
Rose Tapley comes under the same
head. Others include Mario Mariano,
Ernest Wood. Bvron Sage, Wm.
Clifford, Harold Miller.
Story and Production Melo-
drama. This is real old school stuff:
acting, storj', treatment, all of an-
cient vintage and certainly not what
you might expect of current day of-
ferings. The story is a fairly lurid
affair to start with and handled with-
out much show of imagination or im-
proved treatment. The director has
apparently been content to let it re-
main pretty bad. It offers a two
part yarn with the second half afford-
ing a grand South Sea orgy with the
white hero installed in a sort of
"Rain" setting, a black skinned danc-
er his chief diversion. Frazer gives
a thankless role a far more serious
portrayal than it warrants and if
there is any compensating feature it
is his performance.
Direction. .. .Dallas M. Fitzgerald;
capable of better.
Author John S. Lopez
Scenario H. Tipton Steck
Photography. .Milton Moore; good
12
DAILY
Sunday. November 13, 1927
I
Theater Equipment and Management
By UICHABL L. SIMMONS
CHICAGO fIRM HAS
NEW "CHANGE-OVER"
L. D. Strong, head of the Essanay
Electrical Manufacturing Co., of
Chicago, has perfected a new DeLuxe
mode'l change-over device to meet
the demands of the larger theaters
and modern conditions. Before the
advent of the low intensity arc lamp,
a change-over device with a three-
inch opening was ample to handle
practically all operating conditions.
But with the almost universal selec-
tion and use of the new light source,
with its wider beam spread and full
size lenses, together with the adopt-
ion of the stereopticon and effect ma-
chines, a need foa change-over with
a larger aperture became apparent to
strong.
A concise technical description of
the device follows:
1. Has 5-inch opening; large enough to
pass all light rays from projectors, stereopti-
cons or effect machines ; with changeover unit
mounted in port opening entirely removed
from projection machine.
2. Equipped with 3-blade iris type shut-
ters; durably constructed throughout.
3. Operated by two heavy-duty solenoids ;
electricity is automatically cut oflf immediately
after operation, so it is impossible to burn
out the coils. Operating switch may be
pushed in and left there indefinitely without
possibility of damage.
4. Can be operated by hand to provide a
slow iris fade-out whenever desired.
5. Locks in both open and closed posi-
tion.
6. Mechanism mounted in strong, well-fin-
ished aluminum housing. Passed by National
Board of Fire Underwriters.
7. Improved by addition of a terminal
block and new type of coil.
8. Supplied with special type of switch
which can be used either as a foot or wall
switch ; heavy phosphor bronze contacts ; en-
closed in heavy cast iron housing. Heavy
plunger spring allows operator to rest his
foot on knob while waiting for changeover
without danger of making a premature con-
tact. Switch requires no drilling — ready to
fasten to wall or lag to floor.
Plans for Milwaukee House Drawn
Milwaukee — Plans are being drawn
by Bachus & Uthus, local archi-
tects for the erection of a $500,000
theater, store and office building, by
the Great Western Investment Co.
The theater will have a seating ca-
pacity of 1,500 and be located on
Fond du Lac and Meinecke Aves.
Baltimore House Improved
Baltimore — Improvements costing
about 115,000 have been made on
Aurora here by Paradise Amusement
Co., according to A. B. Price, general
manager.
and all insects
EXTERMINATED
RATS
FREE INFORMATION ON AN'V
VERMIN PROBLEM
GUARANTEE EXTERMINATING CO.
^mirita^i Ftremott Exitrminatori
500 Fifth Avenue, N. Y. C.
LONGACRE 8390
The Prevention of Mutilation to
Film Prints
(This is the seventh instalment of the series of articles on how to
prevent mutilation of prints, based on the experiments and practices of
Eastman Kodak Corp. The illustratioyis are presented through the
courtesy of that company.)
One widely used projection machine has an adjustment on the top
magazine which allows for its proper alignment. Unless great care is
taken to see that the magazine is in line, the film coming from the valve
rollers will not feed squarely under the idle roller. This generally causes
fractured film to crack from the perforations to the edge of the film.
This improper alignment also causes film breaks resulting from film
with nicked edges and from loose splices coming in direct contact with
the side of the valve.
Fig. 12. Shows 1 the feed sprocket
and the small roller 2.
Sizes of Idler Rollers
The idler roller on the same ma-
chine mentioned above is yk" di-
ameter and causes the film to make
a sharp turn on itself. On a roller
of this size film which has been dried
out and thus has become brittle may
break especially if there is an im-
proper amount of tension on the feed
roll.
If trouble of this nature is en-
countered the substitution of a larger
roller, preferably the diameter of a
sprocket namely, 15/16" is a prac-
tical remedy. This means but a
small amount of work, as only a
simple extension is necessary to al-
low the proper amount of clearance
and it will be found to be well worth
while. Figures 12 and 13 illustrate
the 54" roller and how the large idler
roller can be installed in its place.
Reels
Bent reels and reels with loose and
sharp edged flanges should be dis-
carded immediately. Fig. 7., on page
10, plainly shows what happens to
the film when such reels are used.
Framing
In framing a picture, it is common
practice to move the framing lever
very quickly. Figure 14 shows what
happens to the film when the fram-
ing lever is given a sharp, downward
blow on a projector where the com-
plete intermittent carriage moves as
one unit. Figure 15 shows the same
damaging result on a model on which
the intermittent sprocket only moves
in synchronism with the framing
lever.
Fig. 13. Here a 15/16" idler replaced
the smaller one shown in Fig. 12. The
bar, 2, is the only other alteration nec-
essary. The larger idler makes the
film last longer.
Printed Pickups
A good instance of the type of
material that adds human interest to
theater house organ and puts over
a good selling message at the same
time is the following, which appeared
in the Palace Review, the commun-
ity mouthpiece of the Palace, Ham-
ilton, O.
-Ladies! Do you come home in the eve-
,ning after a shopping tour, all worn out,
and perhaps in a fretful humor? If you
do, you'll find that an hour or two spent
at a. Palace matinee is the best prescrip-
tion for this you can find. Hundreds of
women make their shopping a pleasure by
interspersing it with a visit to our matinees.
It's so easy to arrange your time so that
you can include a matinee at the Pal.nce
in your shopping expedition. Your day
will be happier, it will rest you, and when
you get home in time to prepare the evening
meal it will be a pleasure, and not a task.
Besides, you get the same picture, the same
music as you do at the night performances,
and can always get a seat at a matinee.
And the price is lower too.
Ladies, why not make the Palace your
headquarters when you are shopping? When
you plan to meet friends down town, just
say to them: "Meet me at the Palace."
Many New Installations
Reported by Supply Co.
Recent equipment sales and install-
ations made by the National Theater
Supply Co. in various parts of the
country indicate a pronounced trend
toward better mechanical facilities in
the theater operating industry. Some
of the latest installaions as served
through the following branches, are
here listed:
Cleveland — Shaw-Hayden, remodeled ; com-
plete new booth equipment. Read's Hippo-
drome, new skinebooth equipment.
Dallas — 'Loew's State, Houston, Tex., en-
tire kinebooth equipment and accessories.
Dent's New Arcadia, Dallas, Tex., projec-
tors, generators, screen, eflfect projectors, and
a Longsign.
Denver — ^Orpheum, Denver, all new pro-
jection equipment and accessories. Alladin,
Denver, new projectors.
Detroit — New Hollywood, Detroit, all
booth equipment. Great Lake, complete kine-
booth equipment and screen.
Los Angeles — New Soboba, San Jacinto,
Calif., complete projection equipment and Kil-
gen Wonder Organ. Willowbrook, Willow-
brook, Calif., all kinebooth apparatus and
screen.
Memphis — Regent, Indianola, Miss., re-
modeled ; completely reequipped. Douglas,
Warren, Ark., destroyed by fire, completely
re-equipped.
Minneapolis — Moveum. Aitkin, Minn., re-
flector arc lamps and generator. Empress,
Osakis, Minn., new chairs and ventilating
system.
Oklahoma City — New Columbia, Gushing,
Okla., complete booth equipment, chairs and
other apparatus. Glory "B", Miami, Okla
complete new lobby display fixtures.
Corbett at Chicago Ambassador
Chicago — M. Corbett, former man-
ager . of _ the Woodlawn and North
Center, is now manager of the AmJ-
bassador, replacing Harry Miller.
Clare Managing Cohen House
Detroit — Bernard G. Clare, former-
ly with the Kunsky publicity depart-
ment, is managing the Colonial fo:
Lou and Ben Cohen.
LEE LASH STUDIOS
H. J. Kuckuck, Gen'l Mgr.
1828 Amsterdam Ave., N. Y. C.
Brad. 4907
Full Vaudeville Equipment and Pic-
ture Setting in Publix DeLuxe House,
The Florida Theatre, St. Petersburg,
Fla.
If You Are in the"
Market fcH* Any Kind of
MOTION PICTURE
APPARATUS
CONSULT US AND SATt
MONEY
SBND FOR OUR PRICB U8T
iiiiUQacHBys
^▼110 West 32'!^St..Neu;yo!k.N.V.^
Phoo* PeniuL OSSO 11
Motion Picture Department I
X3. 8. ud Canada Aganta tor Dabria ||
THE
Sunday, November 13. 1927
■^^
DAILV
13
PRESENTATIONS
A'v JACK UAi<l<OHl:l<
MYRION, DESHA, 6ART[
TOP PARAMOUNT BILL
The outstanding feature of tlie
stage presentation was the work of
Myrion, Desha and Barte. with tlie
girl doing an artistic nymph dance
with her two male supporters. Here
was an act higlilighted with some re-
markably graceful dancing coml>ine(l
with acrobatics. Tliey were added
starters, not appearing on the pro-
gram billing. They were so far ahead
of the other numbers on a weak bill
that there was no comiuirison. In
fact they were so good that tliey
made tlie other acts look weaker
than they probably were. The only
other feature of the program was the
orchestral opening, which gave some
fine interpretations from the composi-
tions of Gounod, using the pit crew
and the vocal ensemble in two fine
groupings on the stage. A solo
violinist and a harpist played "Ave
Maria" in one, and then the curtains
part revealing choir l)oys grouped 'on
a rising platform. The vocal effect
combined with the orchestration
carried a real kick, and the lighting
effects were different. It was an un-
usual number for the Paramount, but
got a great hand, Ben Black's stage
band uncovered nothing worth talk-
ing about, depending on fancy \'ene-
tian costumes for the only novelty
in the performance. But the nymph
dancer was certainly there.
Curran's Orchestra in Brooklyn
Tom Curraii and his orclu-stra are
the main attraction at the Carroll,
Brooklyn, where they are staging a
de luxe stage band attraction under
management of the Fally Markus
office.
Stage Band for Crescent
A de luxe stage band has been
booked into the Crescent, Boston
Road, under the leadershi]) of Frank
Silvers, who has built up a special
orchestra for the occasion. l-'ally
Markus is handling the attraction.
Siamese Twins at Rochester
The Siamese Twins arc the main
attraction at Fayes in Rochester, be-
ing handled through Amalgamated.
Sophie Tucker in Omaha
Sophie Tucker is the main attrac-
tion at the World in Omaha.
HARRY COHEN
Theatrical Enterprises
Vaudeville and Novelties
JACK SHERWIN, Mgr.
1587 Bway. PENnsylvania 9168
Local Follies Reviews Arranged
i
*' Names'* That Broadway Features
A quick resume of how Broadway picture houses have
built their shows for the week of Nov. 12:
Capitol — The "Happiness Boys" are featured in the stage revue,
"Dream Kisses." Others in the revue are McGee and Maloney, danc-
ing comedians; Martha Vaughn and Arthur Ball, soloists; and the
Chester Hale Girls. Victor Lopez plays a third week.
William Morris has booked Mary Lewis, concert singer, into the
Capitol the week of Nov. 20.
Paramount — The stage presentation is "Listen In," a radio twin
and features Carlos & Meg, dancers; Dolores & Ekidy, dancers, Her-
man & Seamen, comedians; Jerome Mann, singer; Irmanette, violin-
ist, and the Kaufman Girls, dancers. Lou Kosloff officiates as master
of ceremonies and leads the stage band. The stage production is
staged by John Murray Anderson.
Roxy — Julia Glass, pianiste, appears at the Roxy Sunday morn-
ing Symphony Concert in Tschaikowsky piano concerto. Under di-
rection of Emo Rapee the orchestra will play a Tschaikowsky pro-
gram. There is an Arabian Nights Revue in which wUl appear
chorus, ballet and orchestra, assisted by Russell E. Markert's Sixteen
American Rockets, Douglas Stanbury, baritone and other soloists.
Also a choral number by the Russian Cathedral Choir, a divertisse-
ment by Maria Gambarelli, and a novelty by the Rockets.
Strand — Sofia del Campo makes her American debut as the South
American coloratura soprano. The Eight Cocktails continue for a
second week with new numbers. Also on the bill is Ukulele Ike
(Cliff Edwards), Nathaniel Shilkret presents a novelty musical ar-
rangement, "Blue Heaven," with the augumented Victor Salon Or-
chestra. Veronica has been held over for a second week. Booking
made through Lyons and Lyons.
SHILKRLT'S MUSIC AT
STRAND, N. Y. CLICKS
Joseph Plunkett"s new program an-
nounces the permanent engagement
of Nathaniel Shilkret and the Victor
Salon Orchestra, an organization
which seems destined to provide
Strand audiences with considerable in
the way of music of the better kind
as v^'ell as to occupy that portion of
the program catermg to those not
wholly in accord with the "all jazz"
presentation idea. For them the Vic-
tor Salon Orchestra will prove a real
treat. They offer "Schubert's Unfin-
ished Symphony" and an especially
arranged version of "Just a Memory".
Also in line with the higher type en-
tertainment the Strand presents Mar-
guerite Namara, Chicago Grand
Opera star who sings "Ah, fors' e lui"
and "Kiss Me Again".
The variety acts scheduled to please
the rest of the customers include an
array of jazz numbers, ballets, vocal
selections and specialty dances open-
ing with "Caprice", a ballet featur-
ing Helena Denizon and the ballet
corps; then a routine dance number
by eight girls: Simmes and Babette,
specialty dancers, and the Yacht Club
I')oys in popular songs, a peppy act
that offered particularly catchy bits
The orchestra joined in the finale
which presented \'eronica, a dancer
and brought on the entire company
NO HIGHLIGHTS ON
ROXY, N. Y. PROGRAM
Offered on the early part of the
program was "Le Reve Angelique",
a vocal ensemble number, followed
by one of Roxy's delightful ballet
offerings with "Gamby" supplying a
pantomime dance accompanying
Gladys Rice's rendition of "The Last
Rose of Summer". An attractive
setting added to the atmosphere and
at the conclusion of her dance, "Gam-
by" plucked the "petals" from her
dress indicative of the fading rose.
"Clown Land", a jazzmanian episode,
was featured next with Irving Aaron-
son, his Commanders and the chorus
in clown suits of bright and varied
coloring.
Several popular numbers were sung
and the sixteen American rockets did
a routine number that brightened up
the act. The Fox-Case Movietone
and magazine again proved one of
the very interesting things on the
program. As a prelude to the feature
Roxy offered "The Pajama Girls" in
a novelty dance drill. Huge twin
beds were occupied by some of the
pajama girls while the others danced.
of singers and dancers for a snappy
finish, the song being "Are "Yon
Happy". Settings and costumes ef-
fective throughout.
RITZ BOYS AND DE PACE
SCORE AT CAPITOL, N.Y.
X'inctnt Lopez' fine music holds
forth for a second week at the Capi-
tol. Chiefly interesting of the num-
bers coffered by the orchestra is «t
descriptive selection based on the his-
toric incident of Paul Revere's ride
and at the conclusion "Paul" is seen
galloping on his white steed, above
the heads of the musicians. Among
the entertainers the Ritz Brothers
scored heavily in the applause. These
singing comedians have a good line
of songs and their comedy antics are
the collegiate bits that go over so
well. De Pace, the "mandolin wiz-
ard", is a good bet and Dolores
Farris, doing a jazz dance on her toes,
proved a novelty hit. Frances Shelley
has a pleasing personality and the
ability to put her songs over. Dave
White and his eccentric dance was
another good number and, of course,
the Chester Hale girls with their
rvthmic perfection were as popular
as ever.
Rose's Midgets in Baltimore
Rose's Midgets arc appearing on
the current bill at the Garden in Balti-
more, being booked by Amalgamated.
Booking the BEST of the
Independent Houses
ARTHUR FISHER
Select Vaudeville Agency, Inc.
1560 BROADWAY, Suite 414
Phone Bryant 6353-6354
^tcmdard
VAUDEVILLE
for Motion Picfl^e PreaenMilion
The FALLY MARKUS
VAUDEVILLE AGENCY
Lackawanna 7876
1579 BROADWAY, NEWYOBK CITY
AMALGAMATED
VAUDEVILLE AGENCY
Attractions for
Picture Theatres
Standard Vaudeville Acts
1600 Broadway, New York City
Phone Penn. 3580
0/^ I LY Sunday, November 13, 1927
^Zffg^«'>^ftK<cXu/tec
Year-Around Production Sought
Tiffany-Stahl Adding to Production Forces — New Combine Becoming Active at Once— King Vidor Re-
maining with M-G-M— Browning Making Last Under Contract — U. A. Reported Signing Olive Borden
REVISING SCHEDULES
Of STUDIOS IS AIM
Farsighted executives hope the
day of seasonal production will be
eliminated and schedules so arrang-
ed that there will be a steady amount
of work over the entire year. As
it is now, during the busy season,
crews and actors are worked night
and day, and production costs go
skyward.
Observers believe it will be a few
years before seasonal production is
eliminated and schedules so arrang-
ed so that each month will witness
an equal number of pictures in work.
New Paramount Studio
Restaurant Completed
Paramount's new studio restaurant
has been completed at a cost of |80,-
000 and is the largest studio eating
place on the Coast. Construction
started three months ago. The res-
taurant will have a capacity of 350
and is the last word in modern equip-
ment, easily rivaling leading hotel
and dining places of the West.
Lee H. Burroughs, formerly in
charge of the Paramount Long Is-
land studio cafe, is manager.
Wilhelm Gaiser, German chef, has
been brought from Germany to take
charge of the cuisine. The restaurant
dedicated is under auspices of the
Paramount Studio club.
Edna Cooper on Sennett Lot
Edna May Cooper has been signed
by Mack Sennett.
Emily Fitzroy Assigned
Emily Fitzroy has been added to
cast of "Gentlemen Prefer Blondes."
Johnson in Special Assignment
Nunnelly Johnson now is working
on a special writing assignment at
the Paramout studios.
Vidor Denies
Although he has several of-
fers to make pictures abroad.
King Vidor is remaining with
M-G-M, contrary to reports
that he is planning to leave the
company. Vidor still has a
number of pictiu^es to make
under his contract and states
he is "perfectly happy" under
the present arrangement.
Tod Browning Confirms
Report of Leaving M-G-M
Tod Browning confirms report
that he will leave M-G-M on com-
pletion of his present production.
This will be in about three weeks.
His future plans are indefinite.
Flaherty Preparing to Leave
Robert Flaherty is completing
preparations for departure of his
unit for the south seas where he
will make "Robert Flaherty's South-
ern Skies" for M-G-M.
Bern Flying East
Paul Bern, general assistant to
Irving Thalberg at M-G-M leaves
Monday by airplane for New York,
where he expects to arrive late Tues-
day.
"Law of Range" McCoy Title
"The Law of the Range" is title
chosen for Tim McCoy's latest pro-
duction in which Joan Crawford
plays opposite. It formerly was
known as "The Texas Ranger." W.
S. Van Dyke is director.
To Make Houston Original
"Burning Up Broadway," an orig-
inal by Norman Houston, is to be
produced by Joe Rock for Sterling.
Reed, Darrow Added to Cast
Luther Reed and John Darrow
have been added to cast of "Help's
Angels," which Howard Hughes of
Caddo Prod., is producing for United
Artists. Caddo also has signed Fred-
die Fleck as assistant to Luther Reed
in direction of the picture and Tony
Gaudio and Harry Perry as camera-
men.
Burton and Dugan Signed
Beatrice Burton and William
Francis Dugan, writers, have been
signed by FBO.
Natalie Kingston Signed
Natalie Kingston has been added
to cast of "Lady Cristilinda," Fox
picture which Frank Borzage is di-
recting with Janet Gaynor and
Charles Farreil co-featured.
TEC-ART PREPARES TO
LAUNCH NEW PROGRAM
Improvement of the frontage of
Tec-Art Studios on Melrose Ave.,
is to be started at once, following
merger of- Tec-Art, Edwin Carewe
and Inspiration Pictures. Produc-
tion schedule of the new combina-
tion calls for expenditure of around
$3,000,000 during the next year. All
of the assets of the eastern Tec-Art
studio, as well as equipment of the
D. W. Griffith studio at Mamaro-
neck, will be brought to the Coast.
"Circus Rookies" Started
"The Circus Rookies" has been
started for M-G-M by Edward Sedg-
wick. George K. Arthur and Karl
Dane head the cast.
McCarthy on Coast
Charles E. McCarthy, publicity
director of Paramount, is here con-
ferring with Arch Reeve, director of
studio publicity.
Spanish Beauty Opposite McLaglen
Marie Casajuana, Spanish beauty
who won a prize at Barcelona last
year, and was brought to Hollywood
by Fox, is to play opposite Victor
McLaglen in "A Girl in Every Port."
She has been appearing in Fox com-
edies.
Olive Borden Reported
Joining United Artists
Olive Borden will join United
Artists on completion of her con-
tract with Fox this month, according
to report. The star has been unable
to agree on a salary figure for re-
newal of her Fox contract.
Lowe Starring
Edmund Lowe is to be starred by
Fox in "Dressed to Kill" under di-
rection of Edward Cummings.
E. H. Griffith to Direct
E. H. Griffith will direct "Hold
'tm Yale," starring Rod La Rocque
for De Mille.
Smith Again in Hospital
Pete Smith, head of M-G-M stu-
dio publicity, is confined to Good
Samaritan Hospital for about ten
davs. He recently returned from
New York where he spent about ten
days in a Brooklyn hospital. His
condition is not regarded as serious.
"Goodbye Kiss," Sennett Title
"The Goodbye Kiss" is the title
selected for the feature personally
directed by Mack Sennett. Jimmy
Starr selected the title.
TIEEANY-STAHLGEITING
SET EOR NEW SEASON
Tififany-Stahl is making rapid
strides in lining up players and direc-
tors. Signing of Claire Windsor has
just been announced. Miss Windsor
is to star in four productions during
the coming year.
Among players now appearing in
Tiffany-Stahl pictures are: Evelyn
Brent, Pauline Starke, Dorothy Se-
bastian, Gertrude Olmstead, Belle
Bennett, Anita Stewart, Alice Day,
Eve Southern, Georgia Hale, Patsy
Ruth Miller, Barbara Bedford, Pa-
tricia Avery, Margaret Livingston,
Harrison Ford, Lowell Sherman,
Malcolm McGregor, Kenneth Har-
lan, Eddie Gribbon, Johnny Harron,
Montagu Love, Tom Santchi, Bert
Lytell and Walter Hiers.
Directors under contract to Tif-
fany, are: King Baggott, Phil Ro
sen, George Archinbaud, Christy
Cabanne, Al Rayboch, Louis Gas
nier, Marcel De Sano.
McLaglen Starts New Film
Victor McLaglen now is working
on "A Girl in Every Port" under di-
rection of Howard Hawks at Fox.
Virginia Valli Renews
Fox has renewed contract of Vir-
ginia Valli.
Lewis in "Honeymoon Flats"
George Lewis has been cast in the
lead of "Honeymoon Flats," which
Millard Webb is directing for Uni-
versal.
H A R OLD
silUMATE
Originals — Adaptations
For
Lasky — M. G, M.
Universal — Fox
Management
Edward Small Company
FREELANCING
THE
Sunday, November 13, 1927
■cM^
DAILY
15
A Little from ''Lots''
B) RALPH WILK
Hollywood
WK >;iw Clyde Cook, the cuiucdian,
"fall down on the job" the other
day. However, the falls were for a
new comedy, with .\rchie L. Mayo
directing.
* • »
For the first time in five years,
Frank Tattle has a new assistant.
His old assistant, Russ Mathcivs, is
assisting Victor Schertzinger ivhile
George Yohalem is tvith Tattle.
* ♦ *
A few years ago, Nancy Carrol was
a comely chorine at the Winter Gar-
den, apcaring as a F. Scott Fitz-
gerald flapper. A year ago she came
to the Coast and was an over-night
hit in "Chicago". Now, the auburn-
haired girl is playing the title role in
E'aramount's "Abie's Irisli Rose".
* * *
Stars, directors and others gave
George Bancroft a hearty welcotne
when he retxirned to the Paramount
lot Monday. He had been vacation-
ing in Netv York, attending several
shows. A few years ago we saw
George in a musical comedy, "Little
Xellie Kelley".
* * *
If memory serves correctly,
Charles Brabin was the first to
see picture possibilities in
George, giving him an impor-
tant role in "Driven".
* ♦ *
Dorothy Hechtlinger was so anx-
ious to reach Hollywood that she re-
fused to accept an invitation to see
the Grand Canyon, while en route to
the Coast. Dorothy rejected two
offers so that she might accept a
position in the office of Al Rosen,
the casting agent.
* * *
Julian Johnson of the Para-
mount studio has returned
from a vacation in the East.
When Julian is not spending
his nights editing pictures, he
can be found decorating the
ringside at important Coast
fights.
* * *
We know one studio where knock-
ers are not wanted. At the weekly
meeting of executives, when pictures
are discussed, the rule is that a con-
structive suggestion must be made
when any criticism is ofTered.
FRANK ZUCKER
A.s. a
Cinematographer
WftdBwortb 5650
WiMODsin 0610
ir<- wonder whether our hcavily-
hvarded friends, whose beards arc
their fortunes, can-y insurance on
their hirsute adornme)its.
* * *
A few resourceful camera-
men are planning to use Na-
vajo blankets, instead of
gauze, for closcups.
* * -f
Found — a native who wears
spats.
* * ♦
Frank Joyce seems "sold" oil Cal-
ifornia. He is a familiar figure at
premieres, fights and other Coast
attractions.
* * *
Keep your eye on Ernest Pagano.
He started at Universal as a writer
and comedy constructor and for the
past six months has been at Columbia.
Within a few weeks, he is to start
directing, we understand.
* * *
More Passing Show: Ruth Taylor
and Sally Blane looking at costumes;
Lou Marangella motoring in down-
toion Los Angeles.
* * *
Members of the film colony
are taking much interest in
the midnight matinees of the
"Chocolate Scandals", which
has an all-negro cast.
* * *
Andre de Beranger, one of the
busiest character actors on the Coast,
will leave in December for a vacation
of six weeks. "I'm going for the
boat ride", says Andre.
* * *
Carey Wilson, Cedric Gibbons and
Waldemar Young edited the first is-
sue of "Motion Pictures and Scien-
ces". Douglas Fairbanks, Ralph
Block, Rupert Hughes, Waldemar
Young and Benjamin Glazer were
among the contributors to the initial
issue.
* + *
Lenora Korenstein and
"Pat" Hogan seem to be
strong among the few studio
girls left in the East.
* * »
Harry Chandlee, on his arrival
from New York, ran into some
rainy weather and contracted a
cold. However, Harry is a good
film editor and should be able to
discard the little germs.
"The Texas Steer," which Will
Rogers recently completed, brought
together three graduates of Ziegfield's
Follies. The trio are Rogers, Lilyan
Tashman and Sam Hardy.
Hal Roach is versatile. In addi-
tion to his many other activities, he
is director and violinist of the stu-
dio orchestra.
"How absurd," she protested.
"What harm could the picturet do
to a tiny dog like this?"
Newspaper Opinions
"The Angel of Broadway"
Pathe
Colony
A.MKRICAX- • ■ ' It is one of those
pictures that you have to accept on the "good
entertainment" theory or else ridicule. * • •
DAILY MIRROR—* * • It suffers from
lack of dignity, from a paucity of charm,
and from an obvious lack of interest on
the part of the players. • * •
DAILY NEWS—* * * It has a lot of
old ideas which couldn't have recinired much
ihinkiny about, and nary a new twist. Miss
Weber's direction didn't help the scenario
any. * * *
EVENING JOURNAL— • • • .Miss Weber
has taken a yarn that could easily have been
maudlin and turned out a diverting story
that has moments of absorbing drama. ' *
EVENING WORLD—* " • probably one
of the best things that Leatrice Joy has
done. * * •
HERALD — * * * isn't exactly what on«
could call plausible, but it is entertaining,
which is much better. " * *
POST — * * * Miss Weber has h.indlcd
this plot, with its inevitable moral, withoiit
once slopping over. She has even ended it
at the right moment. * * *
SUN — * * * it is worked out so logically
so feelingly and the performances by Lea-
trice Joy and Victor Varconi, as the lov-
ers, are so skillful that the film represents
a minor emotional experience. " • ♦
TELEGRAPH—* * * The result of this
mixture of fine direction, good acting and
implausible story is a photo play with a few
bright moments and a lot of dull ones. • * *
TIMES — Miss Joy is charming and sb*
goes through her part competently. But
she, unfortunately, is called upon frequently
to get away from an ordinary human being
to emulate a shadow of the screen.
WORLD — * * * Lois Weber, the woman
director of this film, has done a fine piece
of work. It is an excellent picture. • * *
"Dress Parade"
Pathe
Mark Strand
AMERICAN—* * * It contains an in-
teresting little story and some good acting.
• « »
DAILY MIRROR—* * * With no es-
[)ccial display of brilliancy. Donald Crisp
appears to have directed a consistently played,
interesting light spirited picture play. * • •
DAILY' NEWS—* * * is by far the dres
siest and all-round best West Point picture
given the screen to date.
It is a spontaneous, colorful treatise on
cadet life, filmed with enthusiasm, pathos
and restraint. * * ♦
EVENING WORLD—* * ' It radiates
imagination, most of which doubtless was
injected by Donald Crisp, the director, it
pays a fine attention to details, and is Tery
capably enacted. » • •
GRAPHIC—* * * W^hile Boyd is not ex-
actly suited to the type of part he plays in
"Dress Parade," he overcame handicaps and
gave a creditable performance. * ♦ *
HERALD—* • * There are many beau
tiful shots of West Point on the Hudson,
for the picture was photographed on the
spot. — * * *
TELEGRAM- -* • * Mixed in with news
reel shots of parades and sham battles is
an unpretentious and rather interesting little
story of two cadets. • • *
TELEGRAPH — Their tale is a weak one,
with one big redeeming feature — the shots
of the cadets at West Point and the academy
Itself.
TIMES — * * * It is chiefly noteworthy
for its scenes of glorious West Point, for
the story itself is a conventional romance.
■ « •
WORLD— West Point forms one of the
panoramic delights of this country and is
deserving of the painstaking photographic
treatment given it.
"The Forbidden Woman"
Pathe
Paramount
AMERICAN—' * * The action drags along
in a monotonous manner and at times you
are inclined to think slow motion is being
used to get over a point. * • •
DAILY MIRROR— • * • Another virtue
of "The I'orbidden Woman" is that it has
a minimum of traditional hooey. • • •
DAILY NEWS—* * * The script is ex
cellent. Elmer Harris wrote it and he de-
serves credit. It has depth of story, ro
mancc, some battle action and portrayal of
brotherly love. • • •
EVENING JOURNAL—* * * There are
burning sands and French soldiers dashing
about hither and yon through Arabian
streets. Its all very unreal and long drawn
out. * * •
EVENING WORLD—* * * it starts off in
an engrossing manner, but almut half of
its m(jst important sequences give off a
manufactured and artificial flavor. • • *
(;RAPIIIC— * * * At times. Miss Gou-
dal is gorgeous. There arc some beautiful
shots and throughout the picture she carries
well the trying character she portrays. • • •
POST — * * * The plot is no worse than
many plots, but the picture appears to have
been photographed with a slow motion cam-
era. • • •
SUN — * * * Here is another sample of
the sort of film that is invariably classified
as second rate stuff, but its potency is not to
be denied. * * *
TELEGRAM—* * * Despite its frequent
sluggishness, however, you i)robably will find
"The Forbidden Woman" worth your time.
• • *
TELEGRAPH—* * * despite a fine tale
and notable acting, "The Forbidden Woman''
remains a good picture, rather than on out
standing one. * * •
TIMES — * * • This production has an in-
triguing start, but it is not long before
coincidences cause the story to be more amus-
ing than stirring. * • •
WORLD — * * * This is a drama con-
taining more than the ordinary quota of
coherence, narrative and strength, and it is
acted by three performers who put their
very best efforts into it. * * *
"The Main Event"
Pathe
Roxy
AMERICAN—* * * William K. Howard,
Its director, has managed to invest its ac
tion and atmosphere with a certain novelty
and originality which the spectator is quick
to sense. • * •
DAILY NEWS—* * * There is good story
— Paul Allison wrote it — and smooth con-
tinuity. If the theme exaggerates in spots,
it is excusable perhaps, inasmuch as those
involved in the film's construction are merely
endeavoring too earnestly to put it across.
• ♦ *
EVENING JOURNAL—* * * Its a good
picture, skillfully directed. * • *
EVENING WORLD—* * * There isn't a
doubt that this man Howard has something;
he showed that in "Wliite Gold. He
shows it again here. For if it weren't for
his artistic touch "The Main Event" would
have degenerated into one of the preliminar-
ies, or something. • * *
GR.APHIC— * * * has no outstanding fea-
ture to recommend it, but on the whole it
is a well-done picture from the story, "That
Makes Us Even." ♦ * *
PO.ST — * * * should go down as a praise-
worthy effort, even though the plot does
seem, now and then, strangely familiar. • • •
SUN—* * * There is so much in fact
that is excellent in "The Main Event" that
it is all the more pity that the story was not
built as cleverly as it might have been. • • •
TELEGRAM--* * * Director Howard,
who has apparently put his camera on a tea
wagon and allowed the law of gravity to
take its course, frequently gets good results
with his wandering lens. • • *
TIMES — * * * Howard outlines his nar-
rative by a judicious use of dissolves, by
polishing up what might be a dull moment
with a neat camera effect. • * *
WORLD—* • • is about as good and be
lievable as are the majority of these very
numerous knockout cinemas, which is saying
practically nothing at all in its behalf. * • ♦
Barnstyn Back
J. C. Barnstyn arrived in New
York Friday from a long sales trip
through Europe.
16
DAILY
Sunday, November 13, 1927
Short Subjects
"Have a Drink"
Rarebit — Pathe
Clever Idea
Type of production 1 reel novelty
An unusual instance of what deti
titling and clever arrangement ot
scenes can do for a film is evidenced
in "Have a Drmk," a sprightly one-
rcelcr taking the onlooker on an ul-
timate journey to the sources ot
■■aqua puree. Departing Iroiii tiie
commonplace nature m which themes
of this kmd are usually grooved, the
highlight of this picture is the method
by wnich the spectator is made to
teel as though the mea were per-
sonally addressed to him. Compli-
ment Beth Brown for a clever idea,
well done.
"The Bridal of Pennacook"
Tiiiany
Lovely Color Ficture
Type of production... 1 reel romance
This charming little one reel otter
ing tells a story with all the ingredi-
ents of a feature and is presented
entirely in color, the iechmcolor pro-
cess, which is beautifully done and
delightful in every respect. The story
tells of the love of an Indian maid
for the lad she marries, ot the jeal-
ous red man who tries to murder
her loved one, of her arrival on the
scene, the husband's rescue and final-
ly her own rescue when her husband
saves her from the rapids. It's a
wholly charming little story.
"For Crime's Sake"
Chas. B. Mintz— Paramount
Krazy Kat Cuts Up
Type of production... 1 reel cartoon
Krazy Kat gets a lot of fun out of
a flute in this one and the melodious
notes, as they emit from the cat s
pipe, take on shapes of little black
jiggers that follow him around and
provide the usual crazy capers that
make these cartoon numbers thor-
oughly amusing, if wholly nonsensi-
cal.
"Peter's Pan"— FBO
Pans Out Nicely
Tvpe of production 2 reel comedy
This is one of FBO's "Beauty
Parlor Series", the very idea of which
is a source of good amusement with
a varied angle of laughs. This time
a mouse starts a round of hilarity and
proves that a permanent waving ma-
chine is too big a handicap for a lady
in such a dire moment of distress.
A troup of chorus girls arrives on
the scene and there is a hectic' session
of typical "rush" comedy until peace
is finally restored in the beauty shop.
Some good laughs. Directed by
Reggie Morris.
Maypole Gets Detroit Post
Detroit — Roy Maypole has been
named manager of Lester Briggs'
Oriole.
Douglas Buys Hooper, Neb., House
Hooper, Neb. — T. Douglas, former
Pierce exhibitor, has purchased the
Amuzu here from A. M. Heiman.
No Censors
Minneapolis — Censorship at-
tempts of Minneapolis alder-
men, as an aftermath of the
recent theater strike have
failed. The ordinance, it was
pointed out, was unnecessary
as the city council has power
to revoke the license of any
theater whose program viol-
ates present ordinances.
Economy Moves Cited
at Closing Session
(Coittinued from Page 3)
W'oodhull, Pettijohn, Col. H. A. Cole,
Hefley, and H. M. Richey taking
part. Woodhull made a plea for
legislative action on the music tax
and urged that Texas affiliate with
the national exhibitor organization.
The latter matter was referred to
officers and directors for future ac-
tion.
Four Chains in Lesser
Pool; Others Planned
(Continued from Page 3)
Theaters Corp. of Northern Califor-
nia, with houses in California and
Nevada, and several circuits to be
organized soon in the Middle West,
New Jerse}', western Pennsylvania,
Delaware, Maryland and the District
of Columbia.
Fred Levy of Louisville is vice-
president of the new corporation.
The directors are Samuel Scatter-
good and Charles Segall of Phila-
delphia, and Mike Rosenberg of Los
Angeles. The company plans to
operate onlv in small towns.
F.N. Profit $884,233
During 3rd Quarter
(.Continued from Page 3)
ures for the nine months show net
profit of $884,233, including profits
from foreign companies, as against
$707,847 last year. Earnings for the
first nine months were equal to
$37.20 a share earned on the 23,500
shares of eight percent, first pre-
ferred outstanding, or over six times
dividend requirements.
New Owner at Martin, Tenn.
Martin. Tenn. — The Capitol has
changed hands. B. M. Herron being
the new owner.
Chinnville, Ky., House Dark
Chinnville. Ky. — The Raceland is
closed temporarily for repairs.
Phillips Now at Grayson
Grayson, Ky. — The Grand former-
ly operated by M. D. McAllister, has
been taken over by W. S. .Phillips.
Miller Opens Woodstock, 111., House
Woodstock, 111. — John Miller last
night opened the Miller here, which
seats 1,200. This replaces his former
Princess, now dismantled.
Week's Headlines
Monday
Oklahoma convention expected to lamich at-
tack on non-theatrical competition.
Ban on M-GM films in Spain, effective since
Oct 15, is lifted.
iMarylaiul exhiliitors have agreed not to play
pictnres on percentage basis, except week
stands.
Ufa expected to handle own distribution in
(lermany. thus withdrawing from Parufa-
met's activities.
Film Shipments being held up throughout
New England as result of floods.
Tuesday
United Artists reorganizing sales force, with
exchanges to be grouped and sales and of-
fice forces divided.
Meyer Davis, controlling 110 orchestras, de-
nies film houses are too large.
Democrats urging repeal of admission tax.
Wednesday
Paramount offers to abide by findings of
Trade Practice Conference in return for
withdrawal of "cease and desist" order in
a report to Federal Trade Commission.
Ufa dickering with A. P. Giannini, presi-
dent of Bancitaly. for financial backing.
Thursday
Federal Trade Commission expected to reject
Paramount's compromise offer.
British independent exhibitors forming buy-
ing combine to offset power of P. C. T.
Dan Michalove resigns as head of Universal
Theaters.
New England badly damaged by flood ravages.
Friday
Dept. of Justice sending investigators to key
points following anti-trust complaints.
Federal Trade Commission does not consider
Paramount's offer any concession.
Principal Theaters, headed by Sol Lesser,
plans nation-wide circuit of small town the-
aters.
Harold N. Cox of Pittsburgh claims perfec-
tion of lens attachment producing natural
^ color photography without tinting or toning.
P>deral indictments in Boston charge Para-
mount Manufacturing Co. with duping
films.
House Ways and Means Committee favors
elimination of admission tax.
Universal realigning units of theater organi-
zation.
Saturday
Relief from lower headlines and lower rent-
als promised at Dallas convention by Pet-
tijohn.
Federal commission may ask court order to
force cease and desist order on Paramount.
Rerouting of film shipments aids flood dis-
tricts.
Four chains in Lesser pool; others planned.
First National profit, $884,233 during quar-
Old Chicago House Closes
Chicago — Opening of a number of
new theaters in the vicinity is ascrib-
ed as the cause for closing of the
Hamlin, 3833 W. Madison St., one of
the city's oldest houses.
Pettijohn Can't Balk
Protection Contest
(Continued from Page 3)
protection clause governing first runs
over subsequent showings. Col. H.
A. Cole sponsored the motion. Em-
phasis was placed on the folly of
letting second run houses cash in on
first run advertising.
Publix, Stanley, West Coast,
Franklin, Dent, Saenger and others
cannot keep product away from in-
dependent exhibitors, Pettijohn de-
clared, and promised immediate re-
lief. "That goes from now on," he
asserted.
Franklin Says Bard Charge
is Without Foundation
(Continued from Page 3)
old B. Franklin, Wesco president,
says in branding as "without founda-
tion" the conspiracy charge brought
by Bards in their cross complaint.
Attorneys now are preparing an an-
swer to the cross complaint. Mean-
while, the Bards are restrained from
interfering with the theaters by an
injunction issued by Superior Court.
Two Iowa Houses Close
Des Moines— P. G. Scarles' Opera
House, Woodward, and the Columbia
at Cedar Rapids, owned by Patty
Pusatery, have closed, probably per-
manently.
Buys Weeping Water House
Weeping Water, Neb.— H. E.
Brookings has bought the Liberty
from George H. Dennis.
Omaha House Reopens
Omaha — A. Zlotky has reopened
the Hippodrome, 25th and Comming
St., after remodeling.
BUREAU OF
COMMERCIAL ECONOMICS
1108 Sixteenth Street
Washington, D. C.
Co-operating with 42 Govern-
ments and loaning films free
and speakers throughout the
world for the purpose of public
instruction.
Schools, Churches and Clubs
using Motion Pictures
Should Subscribe for
THE EDUCATIONAL SCREEN
and keep up-to-date with the
new films and new equipment
"1001 FIL MS ' ' (Fourth Edition)
Complete reference booklet, listing nearly 3,000 educational films given
at reduced rate with each subscription
$1.50 per year - 5 South Wabash Ave., Chicago, III.
J
The First Requisite
The first requisite of a good
performance is consistently high
screen quaHty in the pictures
you show.
Specify Eastman film for all of
your prints and look for the
words "Eastman Kodak" in the
margin of each reel. Then you
can be sure that you are getting
the finest photographic quality
obtainable in motion pictures.
EASTMAN KODAK COMPANY
ROCHESTER, N. Y.
Covers
Everything
Goes
Everyivhere
OUT
IN
JANUARY
You'll
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One
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Recognized
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Free to
FILM
DAILY
Subscribers
7AeHl¥S?kPi[t
o/'FILMDOM
ULTHE NEWS
ALL THE TIME
VOL. XLII No. 38
Monday, November 14, 1927
Price 5 Cents
"Sorrell"
T\\\\\\\i is inuch to say of
and t\)r ".SorrcU and Son."
Tile difficulty arises over
where to begin. .\n outstanding
picture of the season, beyond
doubt. A distinguished produc-
tion for many rea.sons.
Directed with restraint and
marked by an evenness and
beauty in tempo that will leave
an imjjress upon all who see
it. Sacrificial love for father
and son is the theme. A sweep-
ing motivation which Herbert
Brenon has handled as was its
due.
H. B. Warner
"Si)rreir' gets iiiulcr tlie skin be-
cause it is so poignant without ever
bordering on tlie maudlin or the cheap
and so true that no audience through
which eniotions flow can miss it.
H. B. Warner is Sorrell. His act-
ing can l)e described in a word — mag-
nificent. A sterling actor, in a role of
vast opportunity, catches the spirit of
the part he so successfully essays. In
a smaller but competent measure, this
is true of the other members of the
cast. Nils Asther. Alice Joyce, Nor-
man Trevor, Anna Q. Nilsson, Carmel
Myers, Louis Wolheim and others.
We suggest but one measure: Slight
editing of footage, since this would
bring about improvement. As it
stands. "Sorrell and Son" is a superi-
or film. Wc merely should like to
see it made better.
Unshackled
Is the fickle picture-going public,
irksome at last and tired of the same-
ness in pictures, turning its back on
the obvious, the inane and the over-
done? Is that same court of public
opinion unlocking the shackles that
have bound Hollywood and its seri-
ous creators to the conventional?
It is hard to tell. Yet several
hopeful signs appear on a dubious
horizon. There are indications here
and there that story tradition is
breaking down with the public and
that Hollywood is Ucing given a freer
hand to do something different.
Logic in story construction and
I dramatic characterizations are gain-
ing in favor. Thus, a greater leeway
to writers is assured and with it nat-
urally comes the opportunity for va-
Iriations in theme and a wider canvas
lover which the dramatic brush may
sweep. One of the hopeful signs for
the future.
K AN N
No **Kontingenf* Change
Berlin (By cable) — No change in the present "kon-
tingent" system is planned by the Government without
first learning the wishes of the domestic film industry in
this regard. The Government has officially adopted this
attitude in connection with the stand taken by the Inter-
national Geneva agreement that all import restrictions
should be done away with. Lichtbildbuehne learns this
officially.
MICHALOVE PLANS OWN
CHAIN IN SOUTHEAST
Theaters will be l)uilt and acquir-
ed in the .Southeast by Dan Micha-
love who has just resigned as gen-
eral manager of Universal Theaters.
In determining to return tii his old
stamping ground, Michalovc decided
the way he wanted to do it was by
entering business for himself.
(.Continued on Page 15)
F. N. Betterment Held
Due to New Policy
Increased earnings of First Na-
tional during the first nine months of
the year, ended Sept. ,30. reflect "the
progressive policy of advancement,"
the companj' has been concentrating
upon since its control was taken
over jointly by .Stanley and Wesco.
says a statement issued in connec-
tion with report for the period which
showed earnings of S884,23,3.
(Continued on Page 13)
U.A.
SALES POLICY CHANGE
Conl'irniation of THl'", FILM
DAIL^".S exclusive announcement
Nov. 8 of radical change of sales
Ijolicy of L'nited Artists, is made by
Al Liclitman. general manager of dis-
tribution in the United States and
Canada. Much of the realignnunt.
as outlined by THE FILM DAILY.
(Continued on Page 13)
Washington Bureau of THE FILM DAILY
Washington — (Jarland S. Ferguson
of Greensboro, N. C, has been ap-
pointed by President Coolidge as a
member of the Federal Trade (.'oin-
mission to succeed John F. Nugent.
{Continued on Page 13)
Regular Film Delivery in Flood
Area Declared Matter of Weeks
Unions Concede Change of
Policy at Atlanta House
.\tlanta — Deadlock which has kept
all music out of the Rialto since Sept.
has been broken and three organists
regularly installed in the house.
.■\greement was reached with repre-
sentatives of the local musicians'
union and Publix through the efforts
of Harry Sherman. Publix union con-
(Continued on Page 14)
Boston — Advices were received
here tonight that R. Moshcr of the
New Hampshire Film Transfer, with
his truck, had penetrated as far
north into the flood regions as Mont-
l^elier. \'t. Beyond that point, he
declares, it is impossible to go.
It will be a matter of weeks be-
fore any kind of regular delivery of
film can take place, he predicts, stat-
ing delivery of any kind in the re-
gion is dangerous to life and property.
Mosher will return as soon as pos-
(Continued on Page 6)
K-A STANLEY LOSING
NO TIME ON N.E. PLANS
Surveys Now Being Made
to Acquire Site at
Springfield
Springfield, Mass. — Keith-Albee
and Stanley, who plan an invasion of
New England towns where Poli has
houses, intend to lose no time in get-
ting their building campaign under
way, it is indicated by surveys be-
mg made here to acquire a site for
a house.
The plans are being speeded by
Mitention of the Max Shoolman syn-
dicate to carry out plans of Poli for
a Memorial theater here, and a build-
.ng race between K-A Stanley and
tile Shulman interests may develop.
Shoolman's group takes over op-
(Coutinued on Page 15)
SPECULATION ON DEAL
FOR BRITISH CHAIN
Londoi (By Cable) — Future of
Provincial Cinematograph Theaters
chain is a subject of speculation.
Whether First National or United
.'\rtists is the successful bidder for
the chain of 100 theaters is not yet
apparent, but there are various re-
(Continued on Page 13)
British Booking Combine
Not Expected to Develop
By ERNEST W. FREDMAN
Editor "The Daily Film Renter"
London — Proposed plan of inde-
pendent exhibitors to organize a
l)ooking and buying combine may be
abandoned, it is understood. Meet-
ings are to be held throughout the
Kingdom to consider the proposal
(Continued on Page 15)
Quota Up Today
London (By Cable) — Brit-
ain's film bill, seeking to estab-
lish the quota system as a
means of rehabilitating the
home film industry, comes up
today for final stages in the
House of Commons.
DAILY
Monday, November 14, 1927
^wmp
AIL THE HEWS
AILTUE TIM£
Vol. XIII No. 38; Monday. November 14. 1927 PriceSCents
JOHN W. ALICOATE
Pirblisnet
Published daily except Saturday and holidays
a< 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk. Inc. J. W. Alicoate, President and
Publisher : Maurice D. Kann, Vice-President
and Editor : Donald M. Mersereau, Treasurer,
Brsiness and Advertising Manager; Ralph
Wilk. Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York, N. Y., under the act
of March 3. 1879. Terms (Postage free)
Onlted States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers »hou!d
ranlt with order. Address all communica-
tiona to THE FILM DAILY, 1650 Broad-
w«y. New York, N. Y. Phone Circle 4736-
47J7-47S8-473». Cable address: Filmday,
New York. Hollywood, California — Harvey
B, Gausman, Ambassador Hotel : 'Phone,
Dreocd 7000 and Washington 9794. London —
Smest W. Fredman. The Film Renter, 58,
Great Marlbortmgh St., London, W. I. Ber-
ttn — LiehtMldbuehne, Friedrichstrasse, 22'S.
Financial
There were a few fairly substantial sales
for a Saturday morning, among the active
stocks being Eastman, Loew's and Paramount
Common.
Amer. Seat. Vtc. .
Am. Seat. Pfd
Balaban & Katz..
Bal. & Katz Vtc.
Eastman Kodak . .
*tFilm Inspection.
*First Nat'l Pfd..
Fox Film "A" , .
tFox Theaters "A"
*tlntern'l Project.
Loew's, Inc
ttLoew's 6s 41ww
ttLoevv's6s41x war
•M-G-M Pfd
*M. P. Car. Corp.
Pathe Exchange . .
*tPathe Exch. "A"
*ttPathe Exch.7s37
Paramount F-P. . . .
'Paramount Pfd. . .
*ttPar.Bway.5Ks51
**Roxy "A"
**Roxy Units
**Roxy Common . .
Skouras Bros
Stan. Co. of Am.
tTrans-Lux Screen
*tUniv. Pictures..
^Univ. Pict. Pfd.
tWarner Bros. . . .
Warner Bros. "A"
High
42 '/2
Low
172% 170
19Ji
S6K
105
99'A
lio"
32
35
10
40
59M
■3H
is"
24^
7iH
i9ys
55^
105
9914
1091^
29
32
38
58M
3«
14K
245^
Close
42! ;
4X
fin 7^
7354
172
5
10044
74
19fi
10
5614
105
90 5 J
25
7 'A
22
91
109S/»
12'0;X
101
58^
3«
30
987/8
15
24K
Snl'^s
,^00
•1,000
500
300
4,nOQ
1
200
1,366
100
800
200
•Last Prices Quoted "Bid and Asked (Over
tr^ t, i« ■ . ^, ^l'* Counter)
TCurb Market ttBond Market
NOTE: Balaban & Katz is listed on the
Chicago Board; Skouras on the St. Uuis
Stock Exchange and Stanley in Philadelphia
Roth in Charge at St. Louis
St. Louis— Max Roth, home of-
fice representative, is acting as tem-
porary manager of the Fox Exchange
pending appointment of a successor
to Claud McKeon.
^ 111/- FIGURE-
^ \\>- or any other kind
^'*^^^?1'^^ ST. NEWYORk"
Presentations
Lorraine at Fox House
Through Lyons & Lyons, Oscar
Lorraine, Keith headhner, makes his
first picture house appearance this
week at the Fox, Philadelphia.
Tremain at St. Louis
St. Louis — Paul Tremain's Orches-
tra is the attraction at the State this
week, being handled by ^^'illianl
Morris.
Bemus & Brown at Allen
Bemus & Brown are a headline at-
traction at the Allen, Cleveland.
Cropper in Paramount "Follies"
Roy Cropper, tenor in "The Stu-
dent Prince," has been engaged for
the Paramount "Follies" billed for
Anniversary Week opening Nov. 19.
He was booked through the Bendi.x
agency, which has also booked De
Wolf & Kindler, dancing duo, on
the bill.
Stanley Bookings
Several attractions handled by the
Fred Curtis agency are appearing at
Stanley houses. Ruloff & Eaton are
at the Stanley, Philadelphia; Hattie
Altofif at the Stanley, Newport News,
and Eddie Cook and Shaw Sisters at
the Stanley, Wilmington.
Edna White at Harrisbmg
F2dna White's Quartet has been
booked by Arthur Spizzi for the
Reading at Harrisburg.
Nalpas Due Here Wed.;
Bringing Over "Casanova"
Edward Auger, American repre-
sentative of Societe des Cine Ro-
mans, has received word from
France stating that Louis Nalpas
will arrive in New York on Wednes-
day aboard the He de France. He
is bringing with him a print of the
recently-finished "Casanova," for
disposal of United States rights.
New Stanley Project
Scranton, Pa. — Stanley has award-
ed contract to the Hoffman-Henon
Co. for the erection of a theater with
stores and offices at Bridgeton, N.
J. Work is to start at once, with the
theater to open about July 1, 1928.
EDITOR CUTTER
DIRECTOR
Elmer J. McGovern
no W. 48th St. Bry. 9400
New York
Lobby Display Frame Corp.
EDWARD SIDE, Pres.
. 723 Seventh Avenue, New York Ciry
Manufacturers of High Grade
LOBBY FRAMES
TICKET BOOTHS and MIRRORS
$3,633,000 in Theater
Projects for October
Forty-two picture theater projects
were projected in 2>7 eastern states
in October according to the F. W.
Dodge Co. These projects repre-
sent a total of $3,633,000,
"Mike" Simmons on "M. P. World"
Michael L. ("Mike") Simmons,
formerlv on the editorial staff of
THE FILM DAILY, joins "Moving
Picture World"' todav.
Moss Opening Thursday
B. S. Moss is opening the Madi-
son, Myrtle and Wyckoff, in the
Ridgewood section of Brooklyn
Thursday. The house will plav pic-
tures and Keith-.Mbee vaudeville
under a split week policy. The
house seals 3,000.
Film Stock Swindlers are
Convicted at Vancouver
Vancouver, B. C. — Fay M. Lear
and Jay A. Anderson were found
guilty of conspiracy to defraud the
public in a film promotion scheme by
a jury here. The jury deliberated
but two hours after a trial lasting
three days and half one night. Sen-
tence was reserved after the jury
recommended clemency.
Hamlin to Handle N. Y.
Run of "A Texas Steer"
First National is making arrange-
ments for a special run of "A Texas
Steer" on Broadway. Fred Hamlin,
it is understood, will be retained to
handle the advance campaign.
Hamlin has made a comprehen-
sive national tie-up with the Kellogg
company, manufacturers of the break-
fast food, "Pep," which calls for the
expenditure of $750,000 in national
advertising. About 6,000 24-sheets
will l)e used all over the country as
well as window cut-outs, street car
cards and newspaper ads. Groceries
will handle displays and in every key
city full page newspaper ads will in-
troduce the local engagement. Post-
ing of 24-sheets in New York starts
in a few days. Over 800 stands will
be used.
Katz Going to Coast
Sam Katz of Publix leaves for the
coast tomorrow where he is ex-
l)ected to confer with Harold B.
Franklin.
AMERICAN AND FOREIGN DISTRIBUTORS
OF <;yALITY MOTION PICTURES
PICTURES
/iRTLtE
A1TTHUR A.LEE PRES
m.
70I SEVENTH AVE. NEW YORK .BRYANT 63S5
^**K-¥**-
YOU
SELL
'EM!
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.SC<\^,„,o..'
s."— *«*"=
*
U)f^
m^'^'Lc^^KK-o-^-
,.tKe
„sH^^^
et:>
^Kat^^tcSi-^^
M'
Monday, Nov. 14, 1927
QUy^LIlY
DISTRIBUTING CORPORATION
Announces
12 FEATURE PRODUCTIONS
including two special productions for the 1928-
1929 season.
Each feature will be produced by
Carlos Pictures Corporation
under the personal supervision of
A, Carlos
Our first production "Black Butterflies,"
adapted from the widely read novel of the same
name by Elizabeth Jordan, will be ready for
screening January 15th.
On May 1st, 1928, two additional pictures will
be available to our franchise holders for screen-
ing to their exhibitor customers.
At this time we have purchased story material
for eight of our twelve pictures. The titles are
as follows :
"Black Butterflies" tt^^.^^llkir'
"Women at Forty" °"odu'/JL=''^'^"'
"The Romance of a Rogue" tt'^t^y'T. Zr""
"Children of Despair"
"Wishes Come True"
Adapted from an original
story by Myles Connelly-
Adapted from the novel
by Georgia Fraser
"The New Generation" fto'^'lt &'"Mor"^lk"''
"The Hand That Rocks the Cradle" p°o ciucS' ''"'"'
«'C'^». T7'»T«»«iT T'^oi." A dynamic theme by a popular author to be
rOr rjVery lear announced later
The kind of story material thus far purchased is
your first indication that we intend to give you
the finest pictures in the independent field.
QUALITY
DISTRIBUTING CORPORATION
George H. Davis, Pres.
1540 Broadway New York, N. Y.
HERE'S
THE PICTURE
FOR YOUR
AUDIENCE!
HERE'S
THE
MONEY PICTURE
FOR YOUR
BOX OFFICE!
ff
THE
Produced for the Box Office —
the true Barometer of Success!
WHO
WITH
Every Patron Becomes a Booster- Critic
for the M^ or Id's Funniest Screen Team:
TED McNAMARA
("K I P E R")
SAMMY COHEN
("LIPINSKY")
The Comedy Team of
"WHAT PRICE GLORY"
Presented by
WILLIAM FOX
in
GAY RETREAT
!>!>
A Rollicking Comedy Classic of War Daze and Parisian Nights
Story by William Consehnan and Edward Marshall, Adapted by Murray Roth and Edward P. Moran
BEN STOLOFF Production
ASK THESE SHOWMEN — THEY GOT RESULTS: —
Mike Commerford of Penna. Circuit — Alex Pantages of Los Angeles
Al Boyd of Stanley Company — N. L. Nathanson of Toronto, Can.
ASK THEM WHAT THEY THINK OF "THE GAY RETREAT"
• I
Get Wise to This, the Greatest Surprise Money-Hit of the Year!
'The Gay Retreat" Is a "Forward-March" for Prosperity!
1 1'
OX PROFITS WITH FOX
PAILV
Monday, November 14, 1927
New England Starting Benefit Shows
ALL BOSTON HOUSES
LENDING CO-OPERATION
Boston — Benefit performances for
flood victims are being arranged
throughout Nev^r England. The
Metropolitan, Boston, will give a big
midnight show with all Boston the-
aters cooperating. Loew's State
plans a midnight benefit. Both
dates are to be set later.
Suburban theaters are arranging
benefits. New York has been asked
to waive the regulations for gratis
film for these shows. As soon as
New York replies, show dates will
be announced.
Inquiry has been made by almost
every New England theater regard-
ing benefit shows at the Film Board.
To Fete Moe Silver
Boston — Moe Silver, former head
of the Mark Strand organization in
New England and recently promoted
to New York headquarters, will be
guest at a dinner at the Copley Plaza
here Dec. 1.
Lease Springfield House
Springfield, Mass. — Joseph Ratner
has leased the Pine Point at 11 Bax-
ter St. for five years, with optional
renewal for another five.
Holland & McGill Move Theater
Dewer, Okla.— Holland & McGill
have moved their theater the Majestic
from Dewey, Okla., to this city.
Dix, Denny Picked by Kiddies
Sydney — Over 65,000 school chil-
dren attended special showings dur-
ing the past year at Scot's College
and Presbyterian Ladies' College. At
a recent screening they voted Rich-
ard Dix as the favorite, with Regi-
nald Denny and Tom Mix as run-
ners-up.
Mumaw Managing Krebs House
Krebs, Okla. — L. L. Mumaw has
been appointed manager of the
Dreamland.
Exhibitor Turns
News Cameraman
Boston — First pictures of
the flood havoc were brought
to Boston by an exhibitor,
Peter Latchis, of Keene, N. H.
Latchis had a small camera
used for local events. He took
flood pictures, secured a mo-
torboat and forced his way
through flooded areas and
brought the film personally to
Boston, turning it over to
Paramount. He had to walk
about 30 miles of the trip.
Garden at Balto. Bought
for K-A Combination
Bahimore — Whitehurst's Garden
here, 2,500 seats, has been bought by
James L. Kernan Co., of which C.
Schanberger is president and general
manager. The firm now operates the
Keith-Albee Maryland here. The
price was about $1,000,000. J. C.
Johnson was broker. H. Webster
Smith was Whitehurst's attorney.
The plan is to transfer Keith-Albee
vaudeville to the Garden from the
Maryland and place either stock or
legitimate shows in the latter, which
seats only 1,800. The Garden will be
closed for general renovations and
reopen Dec. 26 with the new policy.
Close Hartford Theater
Hartford, Conn. — A. C. Morrison
has closed the Majestic because of a
booking jam. Last week the Empire,
Asylum St., closed, after a rent dis-
pute.
Moore at Oklahoma City
Oklahoma City — M. R. Moore, for-
merly manager of the Princess at
Dallas has been appointed manager
of the Capitol, succeeding W. T.
Bond, who has been transferred to
the Missouri at St. Joseph, Mo.
Miller in Stratford
Stratford, Okla.— J. H. Miller has
purchased the Folly here.
Carlos Pictures Corporation
A. Carlos, President
Announces the purchase of the screen rights to one of the finest
stories ever picturized
"For Every Tear"
This will be included in our twelve pictures to be released by the
Quality Distributing Corporation, George H. Davis, President,
1540 Broadway, N. Y. C.
All Rights Protected
CONN. THEATERS HOLD
ELOOD BENEFIT TODAY
New Haven, Conn. — Theater own-
ers of this state, affiliated with the
M.P.T.O. of Connecticut, are donat-
ing ten per cent of today's receipts
to the Red Cross fund for flood re-
lief in New England. Decision to
turn over this portion of their pro-
ceeds_ was made unanimously by the
association.
Arthur H. Lockwood of Bristol is
president, and Edward G. Levy sec-
retary of the committee handling the
flood relief work of the exhibitor
unit.
Competition for Holstein, la.
Holstein, la. — Competition looms
here with announcement that Cor-
rectionville businessmen are planning
a house. M. Recknagel operates the
Holstein, and also has theater inter-
ests at Fonda.
Films Abandoned by Charion House
Chariton, la. — The Strand has dis-
continued pictures temporarily to
play stock.
Primghar, la., House Sold
Primghar, la. — F. J. Neil has taken
over the Movie from Harry Aldinger.
"Bill" Watson Going to Coast
Bay City, Mich — William Watson,
who has just sold the balance of his
stock in local houses to Publix, plans
to go to California to engage in the
real estate business. Publix took
over the houses about a year ago on
a partnership basis.
Chaplin Retrial Opens
Retrial of suit of Leo Loeb against
Charlie Chaplin, alleging plagiarism
in production of "Shoulder Arms"
has reopened in New York. First
trial ended in disagreement of the
jury.
Goggans Has Temporary House
Atlanta — A. T. Goggans of the
Riverdale, Riverview, Ala., which re-
cently burned, has secured tempor-
ary quarters for the theater pending
rebuilding.
T. F. Thompson Recovering
Cedartown, Ga. — T. F. Thompson,
owner and operator of the Palace,
and member of the Atlanta arbitra-
tion board, who has been seriously
ill, is convalescing and able to be up
some, although not for long at a
time.
Branham Quits
Kansas City — Charles G. Bran-
ham, Mid-West division manager
for Universal theaters, is understood
to have resigned. He has been handl-
ing the former Sears and Hostettler
houses which Universal now owns.
Regular Deliveries
a Matter of Weeks
(.Continued from Page 1)
sible to Boston . That means that
he will drive practically without
sleep, until he makes his return trip.
With him will come the first real
news of the effects of the flood on
the motion picture theaters in the
flooded area.
It is strange that within easy
motoring distance of Boston con-
ditions almost a week after the flood
are such that even news from the
area is exceedingly difficult to ob-
tain. Mud and debris cover road-
ways, in places to a depth of many
feet. People in the cities are devot-
ing their attention to cleaning up the
debris. Farm houses which escaped
the flood are provisioned to take care
of the occupants for several days.
No attempt has been made to open
roadways; every effort is being made
to secure food supplies. Farmers
travel as in the days before railroads,
tieing saddle bags to the horses
which they ride over the mountain-
ous territory.
Carrying films into the flood area
may prove too costly a job for ex-
hibitors or exchanges to continue.
It is estimated that Mosher's truck
load cost from $15 to $20 per case to
carry. Mosher strongly advises dis-
continuing any attempt at delivery
for at least a week or ten days yet.
In New Hampshire delivery has
been made as far north as Littleton
but there is no chance to get north
of that point. Mountain landslides
have completely obliterated the roads
and the rushing water completed the
havoc.
The Paramount-Gray interests re-
ceived word today that their thea-
ters at Montpelier and Barre are
closed and will not open for some
time owing to heavy damage done
by the flood. No estirriate of the
damage was made. No word has
come through from the theaters in
the smaller Vermont towns.
Conditions in western Massachu-
setts are practically back to normal.
While damage to some of the thea-
ters there will be heavy, and redeco-
rating will be required in many of
them, so far as has been reported,
all are in condition to be operated
and most of them remained closed
only five or six days. The only
difficulty now encountered is the em-
bargo on film, which is expected to
be lifted by the end of the week.
Distribute Welfare Film
Philadelphia— The M.P.T.O. of
Eastern Pennsylvania, New Jersey
and Delaware is distributing a one-
reel subject for the Welfare Ass'n
to assist in a drive for funds.
Improve Norristowm House
Norristown, Pa. — Stanley Co. is
making alterations and improvements
in the Garrick, and will reopen
shortly.
Monday, November 14, 1927
DAILV
11
And That's That
■- rHIL U. DALYi
CREDIT Leon J. Bamberger, man-
ager of sales promotion for Par-
amount, with an unique advertising
circular on "Jesse James," which
contains advertising copy on the pic-
ture and a cigarette holder in the
form of a revolver.
Dewey Bloom, who recently went
to England on publicity work, post-
\cards this bit of British humor: A
u'oman was stopped by the doorman
of a theater with "Excuse me,
madam, but you can't take your dog
nside."
"How absurd," she protested.
What harm could the pictures do
o a tiny dog like this?"
Another comic at the studios is
N'ictor Potel. but the veteran funster
now is doing gags. Remember him
as Slippery Slim in the old Broncho
Billy westerns.
13 WITNESSES CALLED
IN BALTIMORE PROBE
Baltimore — Thirteen witnesses
were called before special session of
U. S. Grand Jury on investigation
of bringing the Dcmpsey-Tunney
fight films here, which were shown
at Keith-Albee Maryland, Comedy
and Clover and then seized by gov-
ernment officials. Adjournment took
place before work was completed.
"U" Wisconsin Houses Progress
Milwaukee — Work is progressing
favorably on two of Universal's
theaters in the state. At Racine the
contractors are on the brick work of
the $500,000 theater and department
store building, while at Sheboygan
the contractors are ready for the
brick work on the $500,000 project in
that city. In both cases the archi-
tects for the buildings are the United
Scenic Studios. Inc.
Goulden-Feldman Build
9th at Indianapolis
Indianapolis — Purchase of the Or-
pheum at 2930 East 10th St. from
Adulph Izack is announced by the
(Jouldcn-Feldnian Theaters, as the
eighth theater in its local ciiain.
The ninth, the Fountain Square on
Shelby and Prospect Sts., being
erected at a cost of $750,000, will be
completed by Feb. 1 with a capacity
of 1.800.
On Broadway
EducationaVs lot looks like old
tirnes again with Al St. John back.
He is working in a racing comedy
under direction of Stephen Roberta.
Try to make John Mack Brown,
M-G-M player work on Saturday
ifternoon during football season. The
ormer U of Alabama star, is a week-
y fixture at the Hollywood games.
Competition at Eau Claire?
Eau Claire — The Eau Claire State
Theater Corp. has been formed here,
the purpose of which is reported to
be the ground holding and building
of a theater. Members of the com-
pany are B. F. Faast. J. A. Plavter,
and John Baunian. Northwest The-
aters CFinkelstein & Ruben) now
controls the local situation.
They're putting realism plus in-
'o "Ramona," it is indicated by re-
■)ort that Vera Lewis, who is called
)n in the action to slap the fnce
)/ Dolores Del Rio, did it with such
Worce that the star was forced to
meek dental aid.
I W. E. Scott, Elite theater, Le
Mars, La., isn't going to have a dark
lOuse at his theater if enterprising
howmanship will prevent. On a re-
ent missout, he hired an airplane to
lop to Omaha to pick up a print.
Kelly Heads Saxe Advertising
Milwaukee — Martin Kelly, for-
merly publicity manager for North-
west Theaters (Finkelstein & Ru-
ben) at St. Paul, is now advertising
manager of Saxe Amusement Enter-
prises with his office in Milwaukee.
Barr Heads Red Cross Committee
Bernard S. Barr, Brooklyn attor-
ney, has been elected chairman of
the Brooklyn film and theater com-
mittee of the Red Cross for the An-
nual Roll Call. On the committee
are: Edward L. Hyman, Brooklyn
Mark Strand; William V. Kerrigan,
E. F. Albee theater; William H.
Brandt, Brandt circuit; William
Small, Small & Strausberg circuit;
A. H. Schwartz, Century circuit; Sol
Raives, T. O. C. C. president; Jerome
A. Barr, Bay Ridge circuit. Over
100 Brooklyn houses are co-operat-
ing.
Astor -" I lie Stuilcnt Princt"
Broadway — ■"Sailor Izzy Murphy"
Cameo — "Gold Chevrons"
Capitol — "(iardcn of Allah"
Ceritral-^" Uncle Tom's Cabin"
Colony — "I.es Miserables"
Criterion — "Wings"
Embassy--"Quality Street"
Gaiety — "The King o{ Kings"
Globe — "Patent Leather Kid"
Hippodrome — -"Women's Wares"
Loew's New York — Monday, "The Road to
Kiinianie;" Tuesday, "The Slaver" and
"The Cirl from (Jay Parec;" Wednesday,
"East Side, West Side;" Thursday, "Un-
derworld;" Friday, "l!y Wliose Hand;"
and "Hoiir of Reckoning" Saturday, "Tea
for Three;" Sunday, "Out All Night"
Mark Strand — "Breakfast at Sunrise"
Paramount — "The I^st Waltz"
Rialto — ".My Hcst Ciirl"
RivoU — "Sorrell and Son"
Roxy — "2 Giris Wanted"
Times Square — ".Sunrise"
Warners- -"The Jazz Singer"
Brooklyn Mark Strand — "The Crystal Cup"
S5th St. Cinema — "Male and Female"
William Gueringer in New York
William Gueringer, assistant gen-
eral manager of the Saenger circuit,
New Orleans, is in New York.
John Carroll Here
John Carroll, city manager of Pub-
lix at Tampa, is in New York.
"Bumpers" to "Bump" on Dec. 2
London — The next "Bump" to be
staged by the British M. P. Adver-
tisers ("Bumpers"), will be held on
Dec. 2. The. organization is associ-
ated with the AM PA, New York,
and the "Wampas," of Hollywood.
Fadman Interested in Theater
Paris — Edwin Miles Fadman, to-
gether with other American, British
and French film folk, have formed a
new company for acquisition of the
Theater des Champs Elysees.
Michaux Sails
Robert Michaux, Paris representa-
tive of Massce and Co., Inc., for-
warders, sailed Saturday for France
aboard the Leviathan.
No, Abe, block-booking doesn't
nean ordering a wagon load of
rindling.
Exhibitors in southern Illionis will
egret to learn that the Great West-
rn entertainers have lost one of
eir number. Joe Levy, manager of
Jnited Artists in St. Louis, has re-
[igned and will tie his hide and his-
ionics to Cleveland, there to act as
ecial representative for the same
mpany. How that Levy person can
pof! The remaining members, Tom
eed, operator of a string of theaters
southern Illinois; Jack "Uniforms"
'Toole, Pathe manager, and the de-
nair and suave Clayt Lynch of M-
-M forces, are casting about for
vy's successor. Jack Flannery,
ck overcoat and all, may be in-
cted into the ranks. The quartet
s been entertaining at charitable
d social affairs in the St. Louis
ritory.
Changes at M-G-M
Dave Gross, short subject man-
ager at M-G-M. has resigned. Sid
Strauss, Bronx salesman, is also re-
ported out.
PATHE NEWS
— sets record for printing, tranS'
portation and exhibition in
Akron, Ohio
Kennebeck Leaves Sydney Post
Sydney — John Kennebeck, Para-
mount sales promotion manager for
Australia, has sailed for Hollywood.
He will not return until after New
Year's.
Fox Salesmen Out
Dick Gledhill, Brooklyn salesman
has resigned. Sol Solomon, Jersey
salesman, has also quit.
"U" and Paramount Moving
Sj'dney — Universal has moved its
chief Australian branch to 280 Pitt
St. Paramount will move into new
quarters in about two weeks.
Remodeling Oshkosh
Oshkosh, Wis. — W. G. Maxcy is
remodeling his Opera House here.
Set
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SHATTER RECORD FOR
TEMPLAR FILM
Records for speed, develppmei't
and transmission of movlne pic-
ture film stood lowered today by
the Pathe Co., which supclled
films of the Knights Templar pa-
rade to the Keith Albee Palace.
The last shot ot the paradi. was
made In Akron at the close of the
parade at 4:10 p. m The plates
were rushed to Cleveland. '.Up
film made id returned to Al lo"
ready for the Palace screen at
S:35 p. m.
Krank Hines, manager o- the
Palace, win give 200 feet ot pa
rade lilms to tb". Akron KnlKhtu
Templar, after it finishes ihU
week's run at the theater.
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Pathe
0/^ILY Monday, November 14, 1927
JiSf^^JtMn^
"Ax" Story Causes Flurry
Wolcott & Wilcox Gets Permission to Sell Stock — Henry King Making Two Norma Talmadge Films —
Sennett Plans Color in New Series — New Morning Paper Planned— Sax Signs Cavanaugh- Other News
NEWfACE8D[VEL0PMENT
OUTUNED IN ARTICLE
There is considerable flurry caus-
ed by publication by the Chicago
Tribune Press Service of a story out-
lining the "head cutting" tactics be-
ing employed in development of new
faces for the screen.
"Utterly without notice to the mo-
tion picture attending public the
movies are witnessing the passing of
many old favorites," states the story
published in "The Chicago Tribune"
and "The New York Daily News."
"Exclusive of stars, who disappear-
ed for such cogent reasons as en-
croaching plumpness, wrinkles, dou-
ble chins, or because of too much
temperament, many luminaries are
being removed from the ken of the
fans simply because the big producers
are engaged in a campaign to lower
their salary expenses," the story says,
pointing out the efforts being made
to popularize new players and citing
alleged falling off of stars' popularity.
Technicolor Feature Planned
Technicolor Corp. is planning pro-
duction of a feature in color.
W. & W. Comedy Firm
Gets Permit to Sell Stock
Wolcott & Wilcox, Inc., has been
granted permission to issue stock.
The company will make and sell two
reel comedies featuring children and
animals. A releasing contract with
Bray has been consummated. The
company has been capitalized at
$30,000.
H A R OLD
SHUMATE
Supervising
Gotham
Productions
For
SAM SAX
Edward Small Company
Using Technicolor
Mack Sennett plans to use
Technicolor in his series of
12 bathing girl comedies.
"Wojnan Disputed," "Dar-
ling of Gods" King's Next 2
Henry King will begin "The Wo-
man Disputed," starring Norma Tal-
madge, the first week in December.
Gilbert Roland appears opposite the
star. Agnes Christine Johnson and
Jules Furthman are preparing the
continuity. Upon completion of the
picture. King will direct "The Darl-
ing of the Gods," also starring Miss
Talmadge. Fred De Gresac is pre-
paring the adaptation.
Archinbaud to Direct Super- Specials
George Archinbaud, who has just
been signed by Tiffany-Stahl on a
long term contract, will direct sev-
eral of the super-specials the com-
pany plans for 1928.
Completes Another Our Gang
"Spook Spoofing" is the title of
the latest Our Gang comedy just
completed by Robert McGowan.
Cannon and Bingham Collaborating
Raymond Cannon is collaborating
with Edward Bingham on "Devil
May Care," new Clara Bow story
for Paramount.
Shores Gets Assignment
Lynn Shores' first directorial as-
signment for FBO will be 'Skinner's
Big Idea."
FBO Signs Two More Writers
FBO has added James A. Creel-
man and Dorothjr Herzog to its writ-
ing staff. Creelman is wiring an
original while Miss Herzog takes up
her new duties Jan. 1.
Lina Basquette Selected?
Lina Basquette, it is reported, has
been chosen by De Mille for the
title role in "The Godless Girl."
Two Ways to Produce Film
Laughs, Lighton Declares
There are two distinct ways of
creating motion picture comedies, in
the opinion of Louis D. Lighton, one
of Paramount's editors-in-chief. One
is to have the characters deliberately
act funny and seek laughs through
their own antics. The other, and more
subtle way is to lead serious char-
acters into decidedly comic situations
without attempting in any way to
act funny.
Child Players Well Taken
Care of at Coast Studios
Child players are well taken care
of in Coast studios. Four of the
eight hours they spend in studios
each day are devoted to their studies
and about 35 teachers are employed
to instruct the young hopefuls.
A teacher is provided for every
ten youngsters of school age in a
studio. Each teacher must be en-
dorsed by the Los Angeles board of
education.
No youngster under the age of six
months can be employed in a stu-
dio. It is estimated the number of
children, experienced in screen act-
ing, is 250.
New Morning Paper for
Hollywood is Forecast
Establishment of a morning the-
atrical and sporting newspaper in
Hollywood is being planned. Col.
Gray Ament, publisher of "The
Morning Telegraph," is reported
sponsor of the paper which will be
known as "The Los Angeles Morn-
ing Telegraph."
M-G-M Buys "Bellamy Trial"
M-G-M has purchased "The Bel-
lamy Trial," "The Saturday Evening
Post" story by Francis Hayes Hunt.
McConville Writes Murray Original
Bernard McConville has com-
pleted an original for Charlie Mur-
ray titled "It's All Greek to Me."
Howard J. Green is writing the adap-
tation.
"U"Renews Earle Snell's Contract
Universal has renewed Earle
Snell's contract for another year, a
feature comedy writer.
Sam Sax Signs Leading
Man of "B'way" for Film
Sam Sax, Gotham president, has
signed Hobart Cavanaugh, leading
man of "Broadway," now playing in
New York, for a role in "Fruits of
Divorce," starring Percy Marmont
and Mae Busch.
Logue Withdraws from "U"
Charles Logue has withdrawn as
a supervisor at Universal. He ter-
minated his connection with the com-
pany on completion of "Fallen An-
gels." Logue chose to resign rather
than accept a salary reduction.
Swartz Returning to N. Y.
Louis Swartz of New York, at-
torney for the Paramount production
department, will return to the East
following a stay here of ten days.
He has been conferring with Henry
Herzbrun, head of the studio's legal
force.
A Little
from ''Lots''
II
RALPH WILK
Hollywooi
LIKE Knut Hamsen, Nichola
Soussanin got his American star
on a street car. Knut worked in Min
neapolis as a motorman, while Nic
cleaned street car windows in Seat
tie. Nick, you know, was "the wait
er who wept" in 'Service for Ladies.
In Russia, Nick was educated as
lawyer.
* * *
George O'Brien will be a
member of the Fox basketball
team, which promises to be one
of the best studio quintets in
HoUjrwood. E. Grainger will
also play on the squad, as will
Max Gold and others.
* * *
Nancy Carroll, the screen "Abie'
Irish Rose," was born on Net
York's Tenth Ave., where seven o
her brothers and sisters first sat
the light of day. Nancy got he
stage start in a local talent contei
in East Side theater.
* * * I
Recently, Nancy visited her c^
stage friend, James Hall, at the Pa
mount studio. Anne Nichols, Vf
wrote "Abie's Irish Rose," look
out of her office window and Si
Nancy. "Just the type," she
claimed.
* * *
Our Passing Show: An-
drew J. Callaghan visiting
the Tec-Art studio; Lee H.
Burroughs and George Honv-
mel discussing their golf
scores.
Marguerite Clowd has been addf
to the cast of Burton King's "Sat?
and the Woman."
lis
Star athletes are numerous at th
Fox studio. Duke Kahanomoki
the swimmer, is working in "Won
an Wise," while Tom Elliott, coat
amateitr heavy weight champto
boxer, "Duke" Morrison, U. S. C
football star, and Bill Hauser, foi
mer Ohio State grid rotable, are t
Dave Butler's new picture.
* * *
Incidentally, Bill owes his enti^
into pictures to dogs. He was ir
duced to display his prize dogs at
show at Delmonte, Cal., where the
gave Francis X. Bushman's entri<|
Stiff competition. Bill met Franc
and decided to enter pictures.
le:
THE
Monday, November 14, 1927
Lichtman Confirms U.
A.. Sales Policy Change
(Ccmtinued from Fage 1)
ilready has been accomplished.
The new program divorces respon-
sibility for sales and for purely physi-
cal distribution, divides the United
States into eastern and western sales
divisions, subdivided into districts
with no exchanges eliminated and
present personnel retained, according
to Lichtman.
Under the plan Cresson E. Smith
will be eastern general sales manager,
with headquarters in New York.
David Bershon will be western gen-
eral sales manager, with headquar-
(tcrs in Los Angeles. The Missis-
(sippi will divide the sales territory,
St. Louis, Chicago and Minneapolis
eing in the western division. Can-
ada will be handled as at present,
with Haskell Masters continuing in
large.
Groups of exchanges are to be
ormed into districts, with one ex-
hange as district headquarters. Dis-
.rict crew managers will be in charge
of salesmen, who will operate out of
the district headquarters. Present
branch managers will be promoted
o be crew managers or special rep-
resentatives, each responsible direct-
to the home office. The special
representatives will handle all key
ity first runs and circuits. Smaller
owns and subsequent key city runs
vill be handled by salesmen under
he district crew managers.
Branches will function as service
depots and territorial headquarters
;or handling of detail and routine,
ivith all non-selling activities in
harge of office managers. Salesmen
A ill not be responsible to office man-'
gers, but to crew managers in charge
f districts.
Each district will not only have its
rew manager for smaller town book-
ngs, but its special representatives
or circuits and first run key city
elling. The special representatives,
ike the crew manager and the sales-
nen, will operate from district head-
[uarters.
The plan already is in operation in
hrce districts and will be extended
apidly. One comprises Chicago,
Minneapolis and Omaha. A second
Includes Cleveland, Detroit, Cincin-
nati and Indianapolis. The third em-
braces Kansas City, St. Louis and
Dallas.
-jxef^
DAILV
13
«
"There certainly
is a world of good-
will to be gained by
Christmas parties
for the benefit of
the poor kiddies,
and no exhibitors
who's striving to
malce his house ra-
diate the commun-
ity spirit should
pass up this beit.
Start noiw, and
you'U enjoy that
grand and glorious
feeling when Yule-
tide rolls around."
Speculation on Deal
for British Chain
(Continued from Page 1)
ports that one or the other is to
take over Britain's largest circuit.
Joseph M. Schenck of United Art-
ists has just returned to America,
and is declared to have secured con-
trol of P. C. T. before leaving here.
However, Bruce Johnson, First Na-
tional's foreign manager, leaves Nov.
30, declared carrying with him an
option or actual purchase papers in
connection with the P. C. T. deal.
Ferguson Nominated
Commission Member
(t'ori(iiriu-(i from I'aijc 1)
Congress will be asked to confirm
the appointment next month. The
commissioner-elect is a brother of
Homer S. Ferguson of the Newport
News Shipbuilding Corp., and former
president of the U. S. Chamber of
Commerce.
F. N. Betterment Held
Due to New Policy
(Continued from Page 1)
During the three months period
ending Sept. 30th, net earnings after
all charges and taxes, increased from
$31,181 reported last year to a total
of $278,341 in 1927. During this
same period net earnings from for-
eign companies showed a corre-
sponding increase over a year ago.
Election Not to Aflfect
Theaters in Kentucky
Louisville — Kentucky exhibitors,
especially those in Louisville that
play Sunday shows, have nothing to
worry about in the result of the state
and county election. It is understood
the heads of both parties assured ex-
hibitors that nothing would be done
to disturb Sunday shows or other-
wise atTect theatrical interests.
Hi-Mark Acquires British Films
Two British pictures have been
acquired by Hi-Mark Film Sales.
These are "The Woman Who Squan-
dered Men" and "The White Slave."
These with "When Fleet Meets
Fleet" constitute the first three Brit-
ish productions to be brought here
by Hi-Mark.
Memphis Has Newsreel
Memphis — Memphis has its own
newsreel, called "The Press-Scimi-
tar-Pantages" newsreel. This covers
difTerent items of interest in the city
and is shown daily at the Pantages
Theater.
Fire in Findlay House
Findlay, O.— Damage of $2,000 was
done to William L. Bristol's Victory
when a film exploded in the opera-
tor's booth, destroying 13,000 feel
of film. Patrons filed out quietly.
"U" Takes More Office Space
Additional space has been leased
by Universal at the home office, 730
Fifth Ave.
Hastings, Neb., House Opens
Columbia's "The Blood Ship" was
oi)ening attraction at the Forrest,
Hastings, Neb. owned by George
Chaoman. It has a capacity of 1,200.
Clifford B. Hawley and Richard
A. Rowland of First National, leave
tomorrow for the Coast. Hawley
returns Dec. 9 to confer with Bruce
lohnson on the P. C. T. deal.
lavarre Heads 3 U.A. Branches
St. Louis — Guy Navarre, manager
hr United Artists, has been named
listrict supervisor of offices at St.
touis, Dallas and Kansas City, with
jadquarters at the latter city.
Oklahoma Endorses Hays
Oklalioma City — Itndorsemcnt of
Will Hays was contained in a tele-
gram sent to him by the state unit
at its convention, which also offered
cooperation in carrying forward the
results of the Trade Practice Con-
ference.
WEISS BROTHERS
Announce they have in production
A Ten Episode Aviation Mystery Serial
The Mysterious Airman
TITLES OF EPISODES
May Retire 87,745,000 in Stock
Retirement of its $7,745,000 prefer-
red stock is being considered by Para-
mount, with the probability that no
definite step will be taken until early
next year. The stock is redeemable
at anv time at 120.
1. The Winged Avenger
2. The Sky Writer
3. The Girl Who Flew Alone
4. The Smoke Screen
5. The Air Raid
6. The Vampire Pilot
7. The Fake Flier
8. The Air 1?aft
9. The Hidden Hangar
10. Mystery Pilot X
Buell Reopens House
Red Lion, Pa. — C- E. Buell has
^opened the Opera House, which
IS been closed for some time.
Marcus Gets Harrisburg House
iHarrisburg, Pa. — I. Marcus has
archased the New Rialto from T.
Heckard.
Louis Rubin in Manayunk
[Manayunk. Pa. — Louis W. Rubin
Is bought the Dixie from J. Wolfe.
Reinhardt Arrives
Max Reinhardt. theatrical pro-
ducer, arrived today on the Deutsch-
land with his repertory company.
Nat Nathanson Back
Nat Nathanson, president of Hi
Mark Film Sales has returned from
a four weeks trip to the Coast, where
he assisted Miss Harriet Virginia in
the production of several forthcom-
ing "Superlative Pictures" to be re-
released by Hi Mark.
Nathanson is very much enthused
over one he brought with him from
Hollywood, "The Air Mail Pilot."
STORY BY
ARTHUR B. REEVE
Creator of Craig Kennedy — Author of acknowledged serial successes as
Exploits of Elaine — Hidden Hand — Master Mystery — Riddle Rider
ALSO IN PRODUCTION
YOU CANT WIN!
A sensational Ten-episode serial exposing the underworld trust
STORY BY
ARTHUR B. REEVE
National Distributors
ARTCLASS PICTURES CORPORATION
1540 BROADWAY, NEW YORK— Cable Address: Weisspict New York
ALL RIGHTS FULLY PROTECTED
THE
14
DAILV
Monday, November 14, 1927
Unions Concede Change of
Policy at Atlanta House
(Continued from Page 1)
tract officer, who came to Atlanta for
the specific purpose.
The deadlock which has deprived
the Rialto of music since the begin-
ning of the new season on Labor
Day arose when the theater manage-
ment decided to eliminate the orches-
tra at the close of the past season
and to operate with organ music only,
three organists to be engaged for the
work. The musicians' union refused
to accept the management's disposi-
tion and insisted that the Rialto re-
tain an orchestra.
Despite the management's insist-
ence that the theater could not afford
the expense; and that in order to ad-
just its poHcy to prevailing condi-
tions the scale of prices was being
reduced and the house reverting to a
"split week" representatives of the
musicians' union remained adamant.
Several efforts were made to adjust
the controversy before the deadlock
was finally broken and the union
yielded to the Rialto's original re-
quest— for permission to use three
organists and elimination of the or-
chestra.
Open Astor in Balto.
Baltimore — Amusement Corp. of
America have opened the Astor, sub-
urban theater seating 500, and cost-
ing $85,000. An innovation is a nurs-
ery room where mothers can leave
their children.
Louis Rogers Active
Louis T. Rogers has signed a con-
tract with Elinor Gilmore for a series
of two reelers, production to start in
a month. Rogers owns 'Passion,"
which is being released through Tif-
fany-Stahl. He has secured Ameri-
can rights to "Everything for
Money," featuring Emil Jannings and
another starring Vilma Banky. Rog-
ers leaves shortly for the Coast to
supervise production of "The Charge
of the Light Brigade."
Chasanov Sells Philly Allen
Philadelphia — L. Chasanov has
sold the Allen to Abraham Shulman.
I WEISS BROTHERS
I A rtclass Pictures G)rporation
i
Announce they have in preparation for
Feature Production during the season
1928-1929
THE SOUL SCAR
THE COHENS AND COHANS
HALF A HUSBAND
MAIN STREET FLAPPERS
THE 20TH CENTURY LIMITED
THE DREAM DANCER
CLOAKS AND SUITS
HELEN FROM HOLLYWOOD
BROADWAY KNIGHTS
HIS HONOR. THE MAYOR
THE KID'S LAST FIGHT
INSIDE INFORMATION
LADIES AND GENTLEMEN
WHY BLAME BROADWAY
Artdass Pictures Corporation
1540 Broadway New York
All Rights Fully Protected
DAILY TIPS WHICH MEAN DOUAQS RH2 SUOWMEN
"American Beauty"
(First Naf 1)
Window displays were obtained in
200 grocery and drug stores in a tie-
up with Movie-World Chocolates.
Many radiola and radio displays were
obtained. Another important tieup
was with the American Florist Tele-
graph Delivery service. Still another
was with the Owl Drug stores. The
effect of this exploitation was re-
flected at the box-office. — Loew's
State, Los Angeles.
"Beau Geste"
(Paramount)
Cut-out from the 24-sheet showing
a bugler in the French Foreign Le-
gion uniform, was perched on top of
marquee with two arms on either side
containing the two words that make
up title. Around these arms were
electric lights which were attached to
the marquee flasher, and a baby spot
played on the cut-out. Behind the
bugler cut-out was a real bugler who
sounded calls attracting much atten-
tion and helping to create interest in
the picture. — F. J. Miller, Imperial,
Augusta, Ga.
'CamUle"
(First Nat'l)
Used eight dozen camelias, inter-
twined in temporary trellis work in
the entrance to the theater lobby.
Framed posters on the edge of the
sidewalk panels of enlarged stills and
a framed poster masking the box
office helped the display.— Alfred
Rabogliatti, Globe, Globe, Ariz.
"Figures Don't Lie"
(Paramount)
Used two trick mirrors in lobby.
One made the person look very thin
and tall; the other made the person
look very short and stout. A cut-
out figure of Esther Ralston was
placed between the two mirrors and
a card reading, "Ether Ralston says
Figures Don't Lie . . . But do they?
. . . Come in and see what its all
about."— N. Prager, Hippodrome,
Fort Worth, Tex.
"A Gentleman of Paris"
(Paramount)
A photo of Adolphe Menjou at the
age of three or four was discovered,
and appeared in the house programs
a week in advance of play date with
the following copy underneath:
"The little gentleman above is now a fa-
mous movie star. He is the man who can
say more with the flick of an eyelid than most
actors do with a twist of the head. Tell
us who he is and what you think of him.
Prizes to the winners.
The rules follow : To the person sending
in the correct name of the star, together with
the best letter of not over 100 words, tell-
ing why they think he deserves his place in
'stardom', we will give a Publix Chex Book.
The next ten best answers will receive a ticket
to see his latest picture." — ^Chas. H. Amos,
Florida, St. Petersburg, Fla.
"Mother"
(FBO)
Through tie-up with Parent Teach-
ers' Ass'n, at the preview it was de-
cided to have a city-wide essay con-
test on the best criticism. Circulars an-
nouncing the contest were distributed
in the high and elementary schools
because students were the only ones
allowed to compete. Fifteen prizes
were awarded to the High School
group and another 15 to students of
the elementary schools. — L. B. Har-
rell, Rialto, Macon, Ga.
"Now We're in the Air"
(Paramount)
Showcase was rented at a very
nominal cost and the aerial equip-
ment was placed inside; the equip-
ment consisting of the following: —
one parachute (open); one parachute
(pack closed); one aerial bomb; and
aviator's equipment such as head-
gear, goggles, gloves, etc. Small
cards were tacked on each article
giving the individual history of the
equipment. Top of the showcase held
a beaverboard display of photos
showing Beery and Hatton and
scenes from picture. — Sidney Dan-
nenberg, Strand, Birmingham, Ala.
"Painted Ponies"
(Universal)
Got an aerial distribution of 4,000
heralds in return for running a radio
slide mat. These heralds, dropped
from the air, were distributed noon
time of the play date of picture. The
aviator first did a few stunts to at-
tract attention and then he. began to
drop the heralds which were eagerly
picked up as they fell to the street.
Arranged for an accordian-piano con-
test. The two first nights were used
for the preliminaries and on Saturday
night, the finals were run off. — Sam
Hammond, Egyptian, Greenville, S.
C.
"Silver Valley"
(Fox)
Used miniature airplane display
suspended under marquee, in connec-
tion with the opening of a local
aviation field. The 'plane was large
reproduction of a monoplane with
the propeller rigged up so that it
could be continuously turned by a
motor which was placed inside of
the 'plane. An electric buzzer was
also placed inside the 'plane and
rigged up so that it would hit the
sides of an empty cigar box thus mak-
ing a noise resembling that of an air-
plane motor. — F. J. Miller, Modjeska,
Augusta, Ga.
"Spring Fever"
(M-G-M)
Man dressed as a clown carried
golf bag along the streets and pushed
a big rubber ball containing the im-
print of title of picture, play dates.
Small boy accompanied the man in
his walks up and down the main
streets; the boy acting as a caddy.
He not only carried a bag of golf
clubs but also wore a sign on his
back giving title — T. Y. Walker,
Noble, Anniston, Ala.
"Smile, Brother, Smile"
(First Nat'l)
Tied up with the daily "Butte*
Miner" and the Photo Shop, in an
amateur photographer's smile con-
test. The first prize was a No. 1
Eastman Kodak contributed by the
Photo Shop; the second prize ter
tickets to the theater. Any amateui
photographer in Butte was eligible
The only rules were that the photo-
grapher snap a real honest-to-good-
ness smile. Hundreds of pictures
were received and the winners' pic-
tures published. That newspapei
printed daily stories on the contest,
running smiling portraits of Dorothy
Mackaill and Jack Mulhall. Fivt
merchant advertisements appeared or
the page, announcing the contest
alongside the theater's own ad, and \r
each of them the word "Smile" ap-
peared in large type, with two oi
more smiling countenances in each
—Rialto, Butte, Mont.
"We're AU Gamblers"
(Paramount)
Drug store decorated window with
candy and in the center was a larg(
glass jar filled with jelly beans. A
one side of the jar was an attractiv*
card titled, "We Are All Gamblers.'
This heading was followed by, "Tc
the person guessing nearest to th«
correct number of jelly beans in thi;
jar will be given a pound box o
candy and the next ten neares
guesses will be given a pass to sei
Thomas Meighan in 'We're Al
Gamblers' at the Modjeska." — F. J
Miller, Modjeska, Augusta, Ga.
New Company to Operate
Circuit in Tennesset
Knoxville, Tenn.— E. A. Boot!
has made application for a chartei
to form the Booth Enterprises, foi
the purpose of consolidating the-
aters at Greeneville, Lenoir City
Sweetwater, Newport and othei
towns in the state. Incorporatori
are E. A. Booth, C. S. Jones, E. M
Everett, W. P. Washburn and Harry
S. Hyman. The corporation is cap-
italized at $150,000. Offices will b<
in the East Tennessee National Bant
building.
Buy Carbondale Theater
Carbondale, Okla.- — Turner & Fitz
Patrick have purchased the Carbon
dale.
Momand Buys Three
Alva, Okla. — Momand Enterprise;
of Shawnee have purchased the Lib-
erty, Majestic and Rialto.
Karf Buys Tulsa House
Tulsa, Okla. — Allen Karf has pur-i
chased the Gem.
Weaver Sells Oklahoma Theater
Hartshorne, Okla. — W. A. Weavei
has sold the Criterion to the Hart-
shorne Theater Co.
Launch Oklahoma Company
Oklahoma City — Victoria Theatei
Co. has been incorporated here with
capital stock of $75,000. The incor-i \
porators are L. M. Karchmer, A. F'
Emenhiser and L. M. Rauch.
THE
Monday. November 14. 1927
J^^
DAILY
15
The Broadway Parade
THE only change this week in big time showings was the addi-
tion of "Sorrell and Son" at the Rivoli, which replaced "Two
Arabian Knights." United Artists and M-G-M share the honor ot
two major presentations on the main street, with one each for the
other leading producers.
Picture Distributor Theater Opening Date
"The King of Kings" ..Pathe Gaiety Apr. 19, 1927
"Wings" Paramount Criterion Aug. 12
"Patent Leather Kid" ..First National ..Globe Aug. IS
"The Student Prince" M-G-M Astor Sept. 21
"Sunrise" Fox Times Square Sept. 23
"The Jazz Singer" Warners Warners Oct. 6
"Quality Street" M-G-M Embassy Nov. 1
"Uncle Tom's Cabin" . Universal Centi^al Nov. 4
"My Best Girl" United Artists . . Rialto Nov. S
"Sorrell and Son" United Artists ..Rivoli Nov. 11
A Review of Reviews
By LILIAX If. BRliXXAX
The arrival of one of Mary Pick-
t'ord's infreciuent relca.'^es slioiild be
an auspicious occa.sion. "My Best
dirl" came into tlic Riahu without
lii.ss and, althoufjh .Mary is sweet and
lovely as ever and the picture offers
tlic best kind of ho,x office hokum,
it doesn't appear that the film has
caused niucii of a commotion, or at
least as much interest as a Pickford
production might occasion. Is Mary
slipping her hold on the public? They
were not jamming into the theater
for the first sliowing the way they
were when, for instance, "Jesse
James" had its initial showing.
"Body and Soul", one of thdse
branding iron dramas, offered a sick-
1\- sort of story that boasted of some
stark drama but had most of its
strength knocked for a goal by an
unsympathetic and unconvincing
hero. Aileen Pringle, Norman Kerry
and Lionel Barrymore were the prin-
cipals. "The Harvester" had Orville
Caldwell in an excellent character
sketch but little of a story. A whole-
some atmosphere about the comfort-
able woodland life of the hero.
Fox offered "Pajamas", a picture
recommended solely for its gorgeous
locations. The view's of the Canadian
Rockies are superb, the photography
magnificent. Olive Borden is the pa-
jama girl. "Hoof Marks", from
Pathe, a fair western and "Dead
Man's Curve", an auto racing thriller
with young Fairbanks, the hero.
The long awaited "Uncle Tom's
Cabin" disclosed a literary classic,
packed with sure fire hokum that
should look good to the box office.
Do.g maneuvers of the week came
in the form of "Ranger of the Korth",
with Ranger at his best. "One Glor-
ious Scrap", a Fred Humes western
and "Good Time Charley", a story of
stage life with Warner bland a song
and dance man.
Michalove Plans Own
Chain in Southeast
{Continued from Page 1 )
It is reported that his financial
backing may be the Candler interests
in Atlanta which control the Coca
Cola company and which built the
Capitol theater in Atlanta for Uni-
versal to operate. Michalove pro-
moted this latter deal.
Ottices will be opened in .\tlanta,
but .Michalove will divide his time
between that city and New York.
He leaves on his first trip tomorrow.
Michalove has an extensive knowl-
edge of the South and Smitheast.
having first started in the film busi-
ness with S. A. Lynch 22 years ago.
New Theaters
K- A Stanley Losing No
Time on N. E. Plans
iCoiiliiiucd from Page 1)
eration of the Poli houses Jan. 1,
and declares it welcomes the pro-
posed invasion.
"The more the merrier," Shool-
man is quoted as saying. "Let them
build. Competition is the life of
trade. They can go as far as they
like."
British Booking Combine
Not Expected to Develop
(Continued from Page 1)
which has caused widespread inter-
est, but opposition is declared to be
developing to the proposed combine.
Provincial Cinematograph Theaters,
Britain's largest chain, has threat-
ened to sell its holdings to an .Amer-
ican firm if the combine, which is
aimed at P. C. T., materializes.
Inverarity Managing 3
Spokane — D. (i. Inverarity has
assumed managenient of the Em-
press, Rex and Majestic for the Will
Starkey Theaters. He was formerly
manager of the Theatorium and Rex
at Lcwiston. M. C. Priddy is now
managing the Lewiston houses.
$60,000 Fire Damage
Marysville. tal. — The .\ationa!
was damaged b.\ lire with loss of
$60,000. The flames were caused by
a cigarette thrown in the loge sec-
tion.
Cox Buys Rovalton House
Royaltcin, III. — William Cox has
l)urchased the Palace. Rovalton
III., from Rovalton Theaters Co.
l.„x.ml.urg. .Mo. 1. W l.au "f »« ,J-9;ji''
plans to build a theater at a cost ol JZ5.00U.
St lo'^ph. M<) -Hackett Construction Co.
has i)t.en awarded the contract for building a
theater at Third and Krancis S«s for the
Charwood Realty Co. at a cost of $30,000.
Marion, Ky.— The Kentucky has opened
here.
Ocean Springs, Miss. --Eugene W. lUing
will opiM his thc.itcr early in Decemlu-r. it
seats 700.
Oklahoma City— Victoria 'ihcatcr < ••. w
erecting a $75,000 suburban theater.
Indianapolis — Construotion is progressing
on iiniversal's Granada in the Fountain
Square district.
Guymon. Okla. — C. M. Funk is building
a theater here.
Welectka, Okla. — N..\. Perkins has opened
his new house here.
Allen, Okla. — F. G. Roberts is building a
theater, which will open shortly.
Enid, Okla. — Griffith Bros, are building a
1,250-seat theater.
Reading, Pa. — Contract has,' been awarded
to Charles Schlegel for erection of a 3,000-
scat theater at 730 Pc-nn St. to cost approxi-
nately $400,000 for the Equity Theaters Corp.
W. H. Lee, 1505 Race St. is- the architect.
Philadelphia^ Hodgens & Hill, architects,
130 So. 15th St. are receiving bids for a the-
ater to be built at Fifth, Fern and Roseland
Sts. for H. R. WTiittaker, 736 .\edro .\vc.
Hanshaw To Coast
Dale Hanshaw, president of Sierra
Pictures, has left New York for the
Coast.
Acquires Pawtucket House
Pawtucket, R. I. — E. M. Loew,
who recently acquired the .State, has
renamed the house the Capitol and
has inaugurated a combination pol-
icy.
Ed Reeves Adds One
Carthage. Tenn. — Edwin Reeves
has taken over the Colonial. Reeves
also operates the Strand, Cookeville
and the Jackson, Gainesboro.
Take Over Paterson House
Paterson, N. J.— Henry Rudoli)h.
Inc. has leased the Majestic to
Charles F. Edw-ards and Murray (.).
Marcus.
ChertcofF Buys Lancaster House
Lancaster. Pa. — H. Chertcoff has
bought the Strand, one of the George
W. Bcnnethum chain.
Jefferson, Neb., House Opens
Jefferson. Neb. — M. Wooltz has
opened a new house here bringing
competition to the town. The new
house seats 300.
Remodel Publix Houses
Xewburgh, N. ^'.- -The two local
Publix houses, the Broadway and the
.Academy, have undergone extensive
alterations and improvements.
Riggs Managing Three
Holdrege, Neb. — C. J. Riggs has
taken over management of the Sun.
He also manages the Crescent and
Empress at Kearney.
;^c> NEWSPAPER
o/ FILMDOM
ALL THE NEWS
ALLTUE TIME
VOL. XLII No. 39
Tuesday, November 15, 1927
Price 5 Cents
Another Step
VIA tlu' luuit-'igroiiml chan-
nel, big news popped yes-
terday. The greatest amal-
gamation of them all — and
there have been some big ones
— is about to be brought one
step nearer the prearranged
i:oal.
The Moss chain here in New-
York will go over to Keith-Al-
bee — all of it. Which, in turn,
means that Keith-Albee can
swing it any way its moguls
decide. The leanings are very
definitely toward the Stanley
Company. Beyond that the-
ater coalition, we see the final
merging of First National and
I'athe.
Denials? Plenty of them. We
stick by the guns, however and
stand willing to let the future
determine how right or how
wrong we may be.
At First National
Meanwhile, at First National the
rewards for good work are assert-
ing themselves. Four vice-presidents
were created yesterday. Sam
Spring, a magical person when
finances are concerned, is the \'. P.
in charge of money matters. Also
treasurer. Ned Depinet. right up
from the sales ranks, is dignified bv
a vice-presidency, too. Distrihiition
is his particular job and right glad
we are that he has made the grade
so successfully. Bruce Johnson, who
has been building First National's
foreign trade more efficiently th; n
the trade generally realizes, is the
third to get the title. Robert \V.
Perkins is the fourth. He becomes
the chief in charge of the legal ma-
chinery. W. C. Boothbv and Robert
\V. Brown will in the future be
dubbed assistant treasurer and as-
sistant secretary, respectively. Felic-
itations are truly in order.
The Spirit
The theater bunch in Connecticut
knows how hard the shoe can pinch.
They remember how dark the heav-
ens looked when the state tax
threatened to force them out of busi-
ness. When you understand how
dire the situation was for them, it
becomes easier to understand win-
it was that Connecticut was the first
to come to the aid of Nev^- England
flood sufferers with benefit shows.
There's spirit for you.
KANN
Keith-Albee Closing for Moss Circuit;
Huge Theater Merger Now Step Closer
Managers Who
of Film Boards
Branch managers are to live up to
rulings of Film Boards of Trade, that
organization has determined, and
punitive measures will be taken
against all offenders, effective at once.
Notices of the organization's decision
have been sent to all members.
L'nder the new system, first offense
against a Film Board ruling will be
Violate Rules
to be Disciplined
punishable by fine of $25, the second
by a fine of $50 and the third per-
manent expulsion from the organiza-
tion, which would make the offend-
ing member practically ineligible to
hold a manager's position with any
company affiliated with any of the
Film Boards.
Sales managers have approved the
(.Continued on Page 8)
RUST NATIONAL ELECTS
FOUR VICE-PRESIDENTS
Four new vice-presidents were
elected yesterday by First National
directors. This brmgs to five the
company's total, as Richard A. Row-
land continues as vice president in
charge of production and general
manager.
The new vice presidents are: Sam
(Continued on Page 8)
FORN CREDIT COMMIHEE
FOR A. S. FRIEND FIRNS
A creditors' protective committee
has been appointed to handle affairs
of A. S. Friend Companies, Inc. and
subsidiaries. Already claims aggre-
gating approximately $359,000 out of
a total of about 5759,000 have been
(Continued on ~Page 8)
"Photoplay" Gold Medal
Awarded "Beau Geste"
Marking the third Paramount pic-
ture to win the honor, "Beau Geste"
has been awarded the "Photoplay
Magazine" Gold Medal as the best
picture released during 1926.
The medal award was created by
Photoplay to encourage the making
(Continued on Page 6)
u.
A. Realigning Sales
Force Under New Plan
Realignment of the United Artists
sales force to conform to the new
sales system is proceeding rapidly.
(Continxui on Pag* 8)
BRITISH SHOWMEN PUSH
BUYING COMBINE PLAN
London (By Cable) — Plans of the
C.E.A. for cooperative booking are
being formulated at secret meetings
being held throughout the country.
The question of price control will
form a major part of the contem-
plated action, which has been taken to
offset declared menace of the Pro-
vincial Cinematograph Theaters and
the other big circuits. It is expected
that thousands of exhibitors will be
actively enrolled in the movement.
A confidential meeting was re-
(Coiitinued on Page 8)
LOWER STAR SALARIES
FORECAST BY BUSHMAN
Hollywood— "Book" stars within
two years will put an end to fabu-
lous screen salaries, Francis X. Bush-
man predicts in an interview here.
Before that time comes, he believes,
no new star will receive a salary as
great as $1,000. except the charac-
ter actor or the comedian.
S<:hools and colleges, he declared
are turning out generous crops of
juveniles and ingenues. Producers
are taking the most favored and
(Continued on Page 8)
Columbia Takes Over Own
Distribution at Mpls.
Minneapolis — Columbia has taken
over distribution of its product in
Minnesota, the Dakotas and Upper
Michigan from the Northwest exhi-
(Continued on Page 6)
Stanley Tie-Up Now Looms
— 1st National and Pathe
Together Later?
The B. S. Moss circuit, operating
about 16 theaters in Greater New
York, is reported to have been ac-
quired by Keith-Albee at a figure re-
Ijorted in the neighborhood of $3,-
000,000. The terms are agreed up-
on and the papers drawn for signa-
ture.
Keith-.\lbee has been partners
with Moss in the chain bearing the
latter's name for a period of years.
{Continued on Page 8)
J. J. Murdock Declares No
Truth to Merger Report
There are no negotiations under
wa.\- whicii would suggest merging of
Pathe and First Nafional J. J. Mur-
dock, Pathe president, states in com-
menting on persistent reports such
a merger is near consummation.
PARAMOUNT TO REVISE
FINANCIAL STRUCTURE
Paramount aimounced yesterday
that it will call the issued and out-
standing preferred stock of the com-
pany, amounting to 77,450 shares, as
of Feb. 1. 1928.
In addition, the company has made
provision for the funding of all of
its present bank loans which have
(Continued on Page 8)
Reinhardt Sued on Claim
of Film Agreement
Suit for 51,000,000 to restrain Max
Reinhardt, European producer, from
acting as stage manager or produc-
ing or directing any pictures in the
United States, has been brought by
(Continued on Page 8)
Discuss Fanamet
Berlin (By Cable)— Discus-
sion of the Fanamet situation
which is slated to be dissolved
here Jan. 1 is planned Satur-
day at a meeting between
Emil E. Shauer of Paramount,
E. Bruce Johnson of First Na-
tional, and Arthur Loew of
M-G-M.
THE
■<&!S1
DAILV
Tuesday, November 15, 1927
ETHEe
^rNEWSPAPEB
•^FILMDOH
Voi.XLIINo.39 Tuesday. Noveniber15,1927 PriceSCents
JOHN W. ALICOATE
Publisher
Published daily except Saturday and holidays
at 1650 Broadway, New Vork, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Kditor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York. N. Y., under the act
of March 3, 1879. Terras (Postage free;
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday,
New Y'ork. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel: 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London, W. L Ber-
lin— Lichtbildbuehne, Friedrichstrasse, 225.
Financial
Interesting in yesterday's news was Para-
mount's announcement of its calling of its
issued and outstanding preferred stock and
the company's declaration of its usual quar-
terly $2 dividend on common.
High
42
Am. Seat. Vtc...
*Am. Seat. Pfd..
•Balaban & Katz.
Bal. & Katz Vtc.
Eastman Kodak .
*tFilm Inspection
•First Nafl Pfd
Fox Film "A"... 74^
tFox Theaters "A" 19Ji
*Intern'l Project
Loew's, Inc 56^
ttLoew's, 6s 41ww.l05Ji
ttLoew's, 6s41x-war 99^2
*M G-M Pfd
M. P. Cap. Corp. 7J4
Pathe Exchange . . 4^
tPathe Exch. "A" 22 ^
ttPathe Exch. 7s37 88^
Paramount F-P ..110
Paramount Pfd. . . .Ul'/i
ttPar.Bway.5^4s51.101
••Roxy "A" 29
**Roxy Units 32
**Roxy Common . , 7
Skouras Bros 39
Stan. Co. of Am... 59
tTrans-Lux Screen 4
*Univ. Pictures
Univ. Pict. Pfd... 98^
tWarner Bros. . . 16
Warner Bros. "A". 25 M
Low
42
.172^ 1711^
74
18fi
56"
I05K
99-^
4
22/2
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42
48
60^
73Ji
]71'^
5
100^
74-4
19H
10
S6'A
105/2
99ys
24%
7/2
4
22K
108J4 110
121/2 121K
101 101
32
35
9
40
58"^ 59
4 4
30
9&H 9854
15/2 15/2
25^ 25/2
Sales
100
1,500
2,100
1,000
3',366
20
8
'266
700
1,300
7
7,800
100
1
40
500
300
•Last Prices Quoted **Bid and Asked (Over
the Counter)
tCurb Market ttBond Market
NOTE: Balaban & Katz is listed on the
Chicago Board; Skouras on the St. Loui-
Stock Exchange and Stanley in Philadelphia
HENNEGAN
Program
Covers
special Designs for
all Holidays.
Write for Samples
The HENNEGAN CO.
Cincinnati, Ohio
Presentations
Brendel in Vaudeville
Newark, N. J. — El Brendel, who
has temporarily left the filnis to
again appear in vaudeville, is work-
ing at the Proctor this week. A one-
reel picture featuring him and pro-
duced by Billy Wilkerson is includ-
ed in the bill.
Minevitch On Coast
Borah Minevitch and his Harmon-
ica Band are in the second week of
a two months' engagement at the
Chinese, Los Angeles.
Lester Allen in Philly
William Morris has booked Lester
Allen into the Stanley Philadelphia.
Sid Hall's Band in Philly
Sid Hall and his band are the head-
liners on the current bill of Fox's,
Philadelphia. Booked through Lyon
and Lyon.
Texas Exhibitors Vote to
Reaffiliate with M.P.T.O.A.
Dallas — A resolution was adopted
at the meeting of the state organi-
zation here Saturday unanimously
agreeing to reafhliating with the na-
tional organization. The resolution
followed an address by R. F.
("Pete") WoodhuU urging the ac-
tion upon the state organization.
AffiUation with M.P.T.O.A.
Favored at Kansas City
Kansas City — Unanimous decision
to affiliate with the M.P.T.O.A. was
made by western Missouri and Kan-
sas exhibitors at their meeting here,
following an address by R. F. Wood-
hull, president of the n_ational organi-
zation. Final action on proposed re-
affiliation will be taken at the con-
vention Dec. 12 and 13.
"U" Abandoning Atlanta Office
Atlanta — Within two or three
weeks, at the most, the southern
headquarters office of Universal The-
aters will be abandoned. Instruc-
tions from the New York office call
for transferring all records in the ac-
counting department to the New
York executive offices. It is expected
that the details will be completed by
Dec. 14.
Bannister Freed on U. S. Charge
Minneapolis— William (Wild Bill)
Bannister has been freed on a charge
of violating the Federal law in con-
nection with bringing of Tunney-
Dempsey fight films in North
Dakota.
MOTHERHOOD !
ROAD SHOW
The World's most human photoplay.
Breaking Box OfHce records every-
where.
STATES CINEMA PROD. CORP.
729 7th Ave., N. V. C.
Fight Film Law Conflict
Ohio Convention Subject
Columbus, Ohio — Solution of the
conflict between Federal and State
laws will be sought at the seventh
annual convention of the Ohio M.P.-
T.O. tomorrow and Thursday at the
Deshler-iWallick Hotel. Although
the Federal statute prohibits the in-
terstate transportation of fight pic-
tures there is no law in Ohio against
their showing, and the state censor-
ship board is required to release for
exhibition films which do not contain
anything objectionable. Ohio exhi-
bitors are complaining of the fact
that while they are holding up the
showings of the Dempsey-Tunney
pictures, patrons are going to near-
by corrirtiunities in other states to
see the films, and also Ohio clubs and
lodges are^ showing the films.
Another feature of the convention
will be a report on the recent Fed-
eral trade practices conference held
at New York. At the opening session
tomorrow Mayor J. J, Thomas of
Columbus will welcome the delegates,
who will represent about 500 the-
aters. William J. James will act as
toastmaster at the annual banquet
and entertainment tomorrow night.
Officers will be elected Thursday.
Washington Meeting Today
Seattle — Proceedings of the Trade
Practice Conference will be outlined
today at the convention of the state
exhibitor unit.
Lee Marcus Back
Lee Marcus, general sales Inanager
of FBO Pictures has returned to his
desk after a three weeks' honeymoon
in /Bermuda.
Picquet Sounds Call for
16th N. C. Convention
Charlotte — Call for the sixteenth
annual convention of the North Car-
olina exhibitor unit to be held here
Dec. 12 and 13 has been sounded
by President Charles W. Picquet.
Several prominent exhibitor and dis-
tributor leaders will be on hand for
the meetings.
Two of the important subjects to
be discussed at the convention are
"The Legality of Arbitration" and
"Clauses of the New Contract." One
hundred-eighty is the total paid mem-
bership of the organization in con-
trast to the high mark of 54 under
former regimes.
If You Are in tfa«>
Market for Any Kind of
MOTION PICTURE
APPARATUS
CONSULT US AND SAVE
MONET
SEND FOK OUR PRICE UST
illlLCOdCHByS
▼▼no West 32'*St,Ncw>brk.N.y.^
PlioiM Ponna. 0330
Motion Picture Department
U. 8. and CanxU AK«Pt» for D«bri«
I
And That's That
mMy PHIL M. DALYm
They are telling a good one on \'
Ben Geldsaler, supervisor of Faniout
Players Canadian Corp., Toronto.]
Geldsaler dropped in at the Park
dale, a Toronto suburban house, to
see how things were going. He be-
came interested in "The Cat and
Canary", which was being presented,
and an hour or so later he suddenly
remembered that he had left his wife
in his parked car outside. It would
not be wise to report developments.
It's a far cry from the days when
Cecil B. De Mille was a professor at
Columbia University, at a reputed
,>500 annual salary.
One of the tivin boys born to Mrs.
Tom McKean, wife of the St. Louis
resident manager of FBO, will go
through life either severely handi-
capped or tenderly blessed. The
"big people" along film row are go-
ing to have a hand in naming one
of the boys; the other already has
been dubbed I'om, Jr., by the missus.
Names will be submitted and a choice
from the list made by the McKean's.
Just why Jack O'Toole should want
to penalize the tot with "Cassius"
probably never will be known.
Available Immediately
ALL AROUND
Laboratory Technical Man
18 years motion picture experience,
thoroughly familiar with every branch
of tl)e business.
C. K., c/o Film Daily
1650 Broadway New York City
and all insects
EXTERMINATED
RATS
FREE INFORMATION ON AN\
VERMIN PROBLEM
GUARANTEE EXTERMINATING CO.
Amsrita^s Ffremost Exttrminatori
500 Fifth Avenue, N. Y. C.
LONGACRE 8390
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and Upholstering Co.
Specialists in Theatre Work
160 West 45th St.— Bryant 0124
AMALGAMATED
VAUDEVILLE AGENCY
Attractions for
Picture Theatres ,
Standard Vaudeville Acts
1600 Broadway, New York City
Phone Penn. 3580
f\SeYen in o J^o'^fQ^
€i
THE
SCORE
KINOGRAMS First By a Mile
for novelty, interest and handling, says Arthur James in
Motion Pictures Today for November 12, which announces
the sixth and seventh consecutive victories for Kinograms
in the great news reel race.
ISSIE OF
WED bEPT :s
ISSUE OF
SAT OCT 1
ISSUE OF
WED OCT. S
rssuE OF
SAT OCT e
ISSUE OF
WED OCT U
ISSUE OF
SAT OCT 15
ISSUE OF
WED OCT 19
ISSUE OF
SAT OCT 22
ISSUE OF
WED OCT 26
ISSUE OF
SAT OCT !•)
ISSUE OF
WED NOV 2
ISSUE OF
SAT NOV 5
ISSUE OF
WED. NOV. 9
PtiiLE SINOGRAMS
Pathe
Palhc
Fox
KINOGRAMS
Pathe
KINOGRAMS
KINOGRAMS"
Pathe
KINOGRAMS
KINOGRAMS
KINOGRAMS
Pathe
KINOGRAMS
KINOGRAMS
Jnd
PLACE
Pa the
0-
KINOGRAMS
KINOGRAMS
Fox
Paramount
Pathe
Paramount
Pathe
Pathe
Fox
Pathe
Fox
3t<l
PLACE
Fox
0
(1
Pathe
Pathe
International
0
Fox
Paramount
M-G-M
M-G-M
[ntemauonal
Pathe
''Where a cypher appears the appraiser bunched the non-winning reels as being on a par
**From Motion Pictures Today, October 29 'With an edge to Kinograms on the mtelJigent handling of the titles and cutting."
Thirteen issues of all six news reels
have been reviewed and compared by
Mr. James since he started this splen-
did service for exhibitors
KINOGRAMS
has been "in the money" twelve times,
has won first place nine times, and
now has taken seven firsts in a row'.
If it's intelligence, enterprise and quality you're after, get
the only truly independent news reel on the market
THE SPICE OFTHE PROGRAM" ^
//
KINOGRAMS
Educational Film
Exchanges, Inc.
Member Motion Picture Producers
and Distributors of America, Inc.
Wm H. Hays, President
U,
I
l^
^
r^
You, as an Exhibitor, realize that the larger part of youi
patronage is composed of Youth. William Fox, as a proi
ducer, heeds the demand of the day for Youth on the screen
PHOTOPLAY MAGAZINE says:— "In the race
for youth FOX out-marathons them all, for quietly
and without bombast, it has created two genuine girl
stars — Janet Gaynor and Olive Borden, signed Lois
Moran and has in the grooming Charles Farrell,
Barry Norton and Charles Morton." Yes, — and a
host of others.
ARTHUR JAMES, Editor of MOTION PIC
TURES TODAY, says:— "The public is responding
to the Youth that now is beginning to replace the
more aged leads and stars. Looking over the newer
lists we see .... Janet Gaynor, Olive Borden, Madge
Bellamy, Dolores Del Rio, Lois Moran .... all rap-
idly rising box-office attractions." ,
Yes, FOX has outstripped them all in presenting youthfu
genius in its pictures. And the youth that Fox brings t(
the screen is Box-office Youth !
{Watch these pages for the Series
on Youth, Beauty and Personality
in Fox Pictures).
fcUFrORDHQlIANDjai
EEAlLJTlf aM
(DMALITY
I
MARY DUNCAN 1
THE
-:xi^
DAILV
Tuesday, November 15, 1927
The
1928 Film
Year Book
Out
In January
Will Be
Bigger and Better
Tlian Ever
About the 1927 Vilm Year Book
They Said:
Complete, comprehensive and does The Film Daily
much credit.
ELMER PEARSON,
Vice-President and Gen'l Mgr.,
Pathe Exchange
Your Year Book is the most indispensable volume
in the motion picture industry.
JOHN Mccormick
The vast value of your 1927 Year Book just re-
ceived gives me a personal privilege in asking all
diplomats in Washington from forty nations to
subscribe for it.
RANDOLPH M. BOGGS,
Dean, Bureau of Commercial
Economics, Washington, D. C.
DAav UPS vnucu meah oouaos foc showmen
"Ben Hur"
(M-G-M)
Superintendent of schools announc-
ed personally in every class room
from the seventh grade to the high
school senior class that a special stu-
dent matinee would be held at the
theater, on Wednesday, after the
regular matinee performance, at
which all students would be admit-
ted for 25 cents. — Forest Templin,
\forrison. Alliance, 111.
"Camille"
(First Nat'l)
Across the entrance, under mar-
quee, was a painted banner with the
name of the star and the title. The
letters of the title were made of foil
paper, a deep blue in color. Around
the border of the banner were fall
leaves of many colors. Back of the
leaves were small lights of many
colors, flashing off and on. At either
end were ovals. The one at the left
had the picture's title in sweet peas.
The right-hand oval, with the star's
name, was trimmed with orchids.
Framed stills and posters on easels
occupied most of the lobby. On the-
ground, at either side, were lattice
work frames with sweet peas climb-
ing over them. — Alvin Hostler,
Strand, Altoona, Pa.
LASER'S fXPANSION
PROGRAM UNDER WAY
Los Angeles — No time is to be
lost by Principal Theaters Corp. of
America in launching its program of
expansion which calls for acquisi-
tion or building of theaters in towns
of around 15,000 throughout the
United States.
The circuit, just announced by Sol
Lesser, its president, actually has
been in operation six weeks, and has
a heavy building program outlined.
Already new houses are under con-
struction at Ventura and Santa
Maria and others are planned. These
two houses are to cost around
$500,000. _
Immediately after the directors
meeting Jan. 15, Lesser will go to
New York to organize new chains,
returning via Cleveland, Detroit and
Chicago to carry out the program.
There now are 35 theaters in the
chain, 17 of which are in southern
California, while the circuit is afifil-
iated with 50 more houses.
Another Round Lost in
Atlanta Fight Film Case
Atlanta — For the second time, the
Dempsey-Tunney fight films lost in
a struggle for showing in the Atlanta
theaters when U. S. Judge Samuel
Sibley refused to interfere with the
seizure of fight films which were
made at the Metropolitan, ruling that
the case should be carried before U.
S. Commissioner L. S. Ledbetter, in-
stead of the Federal court.
Judge Sibley ruled that he had
jurisdiction over the case, but declar-
ed it discretionary and that the rou-
tine of procedure would put the case
before the commissioner. In making
his statement, he also termed the pro-
cedure in seizing the films as regular,
but refused to go into the question
of facts in affidavits on which the
seizure warrant was issued, insistmg
that should the court try the case, it
would set a custom that would clut-
ter up the docket with persons
claiming to have been the victims
of improper warrants.
Columbia Takes Over Own
Distribution at Mpls.
(^Continued jrom Page 1)
bitor association. Ben Marcus is
manager of the company's exchange
which is located in the Loeb Arcade.
Taking over its own distribution, it
is stated, is in line with the com-
pany's plan to eventually operate its
exchanges in every key center.
"Photoplay" Gold Medal
Awarded "Beau Geste"
(Continned jrom Page 1)
of better pictures. The Gold Medal
picture of year is decided by votes
from readers of the magazine.
"Beau Geste" was directed by Her-
bert Brenon.
This is the seventh annual award
of a Photoplay Gold Medal. The
previous winners were: "Humor-
esque" in 1920: "Tol'able David,"
1921; "Robin Hood," 1922; "The
Covered Wagon." 1923; "Abraham
Lincoln," 1924; "The Big Parade,"
1925.
Paramount Dividend Declared
Directors of Paramount yesterday
declared the regular $2 quarterly
dividend on the common pavable Jan.
3 to stock of record Dec. 15.
Block to Demonstrate Star Talks
M. A. Block, sales manager of Fit-
zer's Star Service Talks, left New
York last night to attend the Colum-
bus. O., and Chicago exhibitor con-
vention, where he will give demon-
strations of the "vocal trailers"
being produced by his company. The
service is ready for exhibitors.
Charles P. Meyers Dead
Duluth — Funeral services were held
last week for Charles P. Meyers, 49,
vice president and treasurer of the
Clinton-Meyers Co., local exhibiting
firm. Death was due to a sudden
attack of indigestion. Meyers was
prominent as a civic and charity
worker.
J. J. Franklin Heads New
Los Angeles Wesco Group
Los Angeles — J. J. Franklin has
been transferred here from Portland
to head the newly-formed Los An-
geles division of Wesco, which in-
cludes houses at Los Angeles, Holly-
wood. Glendale, Pasadena and Bev-
erly Hills. Harry J. Arthur,_ Jr.,
continues in charge of the remainder
of the southern division, with Her-
schel Stuart taking over Franklin's
duties at Portland.
D/^ILY Tuesday, Nov. 15, 1927
•HJStif^^JtMi^
Price Starting Production Soon
Paramount Not to Renew Vidor Contract — Sterling Completes Another — John Ince
Charged with Fraud — Ben Lyon to Make Films in Germany— Other Wired Studio Items
SAYS OWN DhTRIBUIING
SYSTEM MAY BE rORMED
Production starts soon at the Graf
Brothers studios on the series of 12
pictures planned by Pallas Photo-
plays, headed by Oscar A. Price. No
distribution arrangements for the pic-
tures as yet have been completed.
Under plan of Price, the company
will make four pictures of the 12
scheduled, and then will negotiate
distribution arrangements. If he
finds it necessary to organize his own
system of distribution, Price will do
so, he says.
Eileen Sedgwick in Tryon Film
Eileen Sedgwick is back at the
Universal lot working in "Hot
Heels," Glenn Tryon picture in which
Patsy Ruth Miller appears opposite
the star. William Craft is director.
Kirkpatrick Signed by Paramount
John Kirkpatrick, playright, is ex-
pected here this week to write or-
iginals for Paramount.
Ince on Trial Tomorrow
to Answer Fraud Charge
Trial of John Ince, managing di-
rector of Cinema Schools, is set for
Wednesday. He is charged with pet-
ty theft preferred by Mrs. Miltie
Cook, who alleges she paid $250 for
instruction which was to have made
her a film star. She declared she re-
ceived little or no value for her
money and was not given employ-
ment, as promised by G. A. Keller,
former instructor of make-up at the
school. Police are continuing a
search for Keller. Ince surrendered
when he learned a warrant for his
arrest had been issued and was re-
leased on $200 bail after pleading not
guilty.
Hagerman Writing Titles
"Marley, the Killer," Fred J. Mc-
Connell's new picture for Pathe re-
lease, is being titled by Arthur Q.
Hagerman. Sandow, the dog, Fran-
cis X. Bushman, Jr., Blanche Me-
haffey and Sheldon Lewis are in the
least. Edward Curtis, who collabor-
ted on the story, is editing.
Olive Borden Appeared in 11
During her two years' association
vith Fox, Olive Borden, whose con-
tract expires this month and will not
"be renewed, has appeared in 1 1 pic-
fcures. Her last is "Come to My
^ouse," under direction of Alfred
E. Green, with Antonio Moreno co-
■eatured. United Artists is reported
dickering with the star.
Lyon Going Abroad
Ben Lyon has signed a con-
tract to make pictures in Ger-
many for Deutsche Film
Union of Berlin. He is to go
abroad next summer.
ELORENCE VIDOR PACT
NOT TO BE RENEWED
Sterling Completes Third
Film of Year's Output
Sterling has completed production
of "Outcast Souls," third of its new
season pictures, and starts Nov. 21 -^n
"Burning Up Broadway," an original
by Norman Houston. "Marry the
Girl," also by Houston; "Undressed,"
another original; "It Might Happen
to Any Girl" and "A Million for
Love" remain on the schedule.
Paul Bern Leaves
Paul Bern left yesterday by air-
plane for New York on a special
mission for M-G-M. He will ne-
gotiate purchase of stories and plays
while in New York.
Snookums Cast for Feature
Snookums is to play his first fea-
ture role in "Honeymoon Flats,"
now in production under direction of
Millard Webb. George Lewis and
Dorothy Gulliver play the leads.
By mutual agreement, contract of
Morence Vidor will not be renewed
by Paramount when it expires in
January, studio officials announce.
She intends to enter the free lance
field.
De Mille Signs Lee
Robert N. Lee has been signed by
Cecil B. De Mille. His first assign-
ment is adaptation of "The Lion
Trap," the Daniel Rubin play which
will serve as Hector Turnbull's first
for De Mille. Lee now is adapting
"The Charlatan" for Universal.
Anita Stewart Turns Authoress
Anita Stewart is at work on an or-
iginal screen story.
A Little
from **Lots'*
By RALPH WILK
Studio Promotion Fraud Charged
Thomas E. Regan, studio promot-
er, must face trial on an embezzle-
ment charge. Municipal Judge Haas
ruled in holding the promoter for
trial in Superior Court. Regan's re-
l)ortcd studio venture lost investors
sums ranging from SlOO to $1,000,
it was testified at the preliminary
hearing.
Rosson to Direct "The E^ape"
Richard Rosson will direct "The
Escape" for Fox. Paul Schofield is
writing the scenario.
West Preparing "Purple Mask"
Roland West is preparing "The
Purple Mask" for United Artists.
"Gorilla" Opening Thursday
"The Gorilla" is to have its Coast
premiere Thursdav at the Million
Dollar.
"Tillie" Cast Listed
Complete cast for "Tillie's Punc-
tured Romance," feature comedy be-
ing made by Christie is: W. C.
Fields, Chester Conklin, Louis
Fazenda. Mack Swain, Doris Hill,
Grant VVithers, Tom Kemiedy, Babe
London, Kalla Pasha and Micky
Bennett. Eddie Sutherland is direct-
ing from a story by Monte Brice.
Constance Howard Cast
Jack Conway has cast Constance
Howard for William Haines' new
picture at M-G-M. Alice Day, Jack
Holt, Hobart Bosworth and Sanford
Hewitt are in the cast.
"Nightstick" is Bancroft's Next
"Nightstick," an original by Oli-
ver H. P. Garrett, will be George
Bancroft's second Paramount vehicle
following "Honky Tonk."
Sally O'Neill Signed
as Tiffany-Stahl Star
Sallv O'Neill has been signed bv
John M. Stahl * a Tiffany-Stahl
star, completing negotiations of sev-
eral weeks, the company announced
yesterday. Miss O'Neill has just
completed here contract with M-G-M.
Vorhaus Takes Film East
Bernard Vorhaus has left for Cam
bridge, Mass., where he will preview
for the Harvard faculty, "Sunlight,"
his first dramatic short subject.
Meanwhile. Jesse Burns, who colla-
borated on "Sunlight," is proceeding
with screen preparation of the five
remaining two reelers on their
schedule.
Dorothy Dwan Opposite McCoy
Dorothy Dwan, wife of Larry Se-
men, appears opposite Tim McCoy
in his new M-G-M picture.
Kent in F B O Film
Crauford Kent now is working in
''Wallflowers," which Leo Meehan is
directing for F B O.
FRITZ FELD, remembered for his
work as the Piper in "The Mira-
ck," is playing an important role in
Emil Jannings' new picture.
* * *
C. Graham Baker, scenarist and
golfer par excellence, addressed the
Women's Clubs of southern Califor-
nia at their convention at Palm
Springs.
* * ♦
Billy Tucrs is believed to hold the
1926 record for having photographed
the most pictures. He did the cam-
erawork on 26 features during last
year.
* * *
Edgar Lewis, the director,
has completed a novel entitled,
"Oh, Ye Fools."
* * *
Oscar Smith, Paramount's boot-
black-actor, continues to smile and
show no trace of temperament, al-
though his fan mail is growing.
From far off Porto Rico came a re-
quest for Oscar's photograph, but he
is not forsaking his bootblack stand.
* * ^
Betsy Whitney, San Fran-
cisco society girl, is attracting
much attention among direc-
tors and at casting offices.
She is a little blonde and has
been busy at M-G-M.
* * *
Harry Fischbeck, veteran
cameraman, is photographing
Esther Ralston in her new
starring vehicle.
* * *
Most of the 38,000,000 residents of
the Island of Java are keen picture
fans, according to Charles L. Hoover,
U. S. consul general to the Island,
who has been visiting studios here.
* * *
In a s}nall town, 200 miles fronn
Hollywood, Director Herman Ray-
juaker "discovered" "Dynamite." Un-
like the average small town inhab-
itant "Dynajnite" refused all Hol-
lywood offers and did not "fall" for
the lure of movie dollars. However,
he was needed for "comedy relief"
for "Under the Tonto Rim" and he
was placed on a motor truck and
brought to the "location." "Dyna-
mite" is a coal-black donkey and
may rival the various animal stars.
* * *
Mary Pickford no longer holds any
real estate at Toronto, her birthplace,
having disposed of the last parcel of
land she owned.
u.
THE
'^^im,
DAILY
Tuesday, November 15, 1927
Paramount to Revise
Financial Structure
iC<mtinued from Page 1)
been created during the last few years
while the company was passing
through a period of expansion. To
provide money to retire the preferred
to pay the bank loans, and to reim-
burse the company's treasury for
money paid out for the purchase of
properties during this expansion, the
company will permit its present
stockholders to purchase one share
of stock for each six shares now
held, at $98.50 per share, and has
sold an issue of $16,000,000 par value
of twenty year 6 per cent debenture
bonds to Kuhn, Loeb and Co.
In commenting upon this new fin-
ancial structure Adolph Zukor, stated
that earnings have shown a generally
conservative increase during the past
few years, and that this increase has,
in part, been due to the fact that the
company has judiciously and care-
fully gone through an expansion to
provide adequately a satisfactory out-
let for its product.
In this process of expansion. Para-
mount has added $81,287,000 to its
property account since Jan. 1925.
This money was furnished only to
the extent of $52,437,000 by stock
subscription and subsidiary company
financing, but in the course of this
expansion the company has incurred
certain indebtedness to the banks
which it seems now good policy to
fund. In connection therewith, it
also seemed to be prudent to retire
the preferred stock so that the en-
tire equities of the corporation out-
side of an issue of $16,000,000 of de-
bentures would be owned by the
common stockholders.
The company states future earn-
ing possibilities look brighter than
ever. The first quarter's earnings
of this year were approximately 25
per cent greater than last year's cor-
responding quarter; the second quart-
er's earnings were approximately 55
per cent greater than last year's cor-
responding quarter, and the third
quarter's earnings were approximately
100 per cent greater than the corres-
ponding quarter of last year.
Reinhardt Sued on Claim
of Film Agreement
(.Ccmtinved from Page 1)
Philip Miner of Cleveland. A sub-
poena and papers were served on
Reinhardt when he arrived in New
York yesterday. The European pro-
ducer disclaimed any knowledge of
an agreement with Miner, and said
that he is under contract to produce
several pictures for United Artists.
First National Elects
Four Vice-Presidents
(Continued from Page 1)
Spring, in charge of financing and
treasury; Ned Depinet, in charge of
distribution; E. Bruce Johnson, in
charge of foreign; Robert W. Perkins,
in charge of the legal department and
secretary. Albert L. Smith of the
E. B. Smith Co., was elected a di-
rector at yesterday's meeting. W. C.
Boothby., was named assistant treas-
urer and Robert W. Brown, assistant
secretary.
Foreign Boom Seen
Oshkosh, Wis. — Foreign
countries now take two-thirds
of the volume of pictunes used
in the United States and for-
eign business soon will equal
the volume secured in this
country, Carl Laemmle said
during a visit to his "home
town" here while en route to
Universal City. Laemmle got
his start in business in a local
clothing store, later going to
Chicago and casting his lot
with films.
Lower Star Salaries
Forecast by Bushman
(.Continued from Page 11
turning them over to competent di-
rectors. In due course they are out
into the glare of the arcs and fresh
"stars" have been "discovered."
"It is impossible, though, to recruit from
such a source trained character actors," he
continued. "These experienced players carry
the weight of responsibility and put the pic-
ture over."
Even now, he said, the character actors
and the comedians are the only ones who
receive in excess of $1,000 per week.
"Only those who have lived can inter-
pret life and be taken seriously," he said.
"A man who has seen but his own country
cannot speak with authority on the other
nations of the world, nor can youth and
inexperience interpret with authority aught
but youth and inexperience."
Managers Who Violate
Rules to be Disciplined
(Continued from Page 1)
new order, but indications are that
opposition will develop from man-
agers. New York managers already
have made known their dissatisfac-
tion with the ruling and plan a pro-
test meeting tomorrow night to air
their views.
Practice of some managers in sell-
ing filni.s to exhibitors who had not
been given clearance by credit com-
mittees, or who had failed to pay
a deposit after defaulting on an arbi-
tration award, are the two declared
causes of the drastic new ruling.
Keith-Albee Closing
for Moss Circuit
(Continued from Page 11
The deal for complete ownership
marks an important step in consoli-
dation of the Moss, Keith-Albee and
Orpheum chain and is considered in
some circles as a necessary forerun-
ner to an amalgamation with the
Stanley Co.
The impression prevails that the
Stanley-Keith- Albee, Orpheum-Moss
merger is only a few months off and
that the ultimate step — the merging
of First National and Pathe is
brought considerably nearer.
Arthur G. Whyte, it is understood,
is slated to return to the Keith-Albee
interests in his former capacity of
film buyer.
When Maurice Goodman, general
counsel of the Keith-Albee interests
last night had no statement to make,
he readily admitted, however, that
the merging of the Keith-Albee, Or-
pheum and Moss circuits had been
determined upon some time ago. B.
S. Moss could not be reached.
British Showmen Push
Buying Combine Plan
(Continued from Page 1)
ported to have been held here a few
days ago, at which E. Hewitson, pres-
ident of the Association presided. It
is expected that plans will be an-
nounced in a few weeks outlining the
campaign.
Meanwhile Provincial Cinemato-
graph Theaters has denied that con-
trol has been secured by Joseph M.
Schenck for United Artists. It is
understood here that the deal has
been closed with First National. The
P.C.T. threatened to sell out to
American interests if the independent
exhibitors proceeded with plan of a
booking combine.
Form Credit Committee
for A. S. Friend Firms
(Continued from Page 1)
assigned to the creditors' committee.
Drastic action of certain mortgage
holders against the Friend companies
is said to have made the formation
of the creditors' committee impera-
tive in order to protect their interests.
Arnold T. Koch of 120 Broadway
is secretary. The A. S. Friend sub-
sidiaries involved in the action are:
The 70 College Street Corp., the 325
State Street Corp., the 59 Elizabeth
Street Corp., 261 Main Street Corp.,
1694 Main Street Corp., the Roger
Sherman Theater Corp., Garde The-
ater Corp., Haven-London Operat-
ing Corp., and J. D. Harrison Con-
struction Co.
U. A. Realigning Sales
Force Under New Plan
(Continued from Page 1)
Under the plan, the sales force is to
be relieved of all details and com-
pletely divorced from office work,
with crew managers to be in charge
of groups of branches, and key city
and circuit representatives handling
branch sales, with each office in
charge of an office manager.
The plan is in efifect in three dis-
tricts, under Cresson E. Smith, east-
ern sales manager, and David Ber-
shon, western sales manager and
Kenneth Hodkinson, his assistant.
These are at Cleveland, which is un-
der Harry L. Gold as crew manager.
J. Levy and William Rosenthal are
key city and circuit representatives,
and following are office managers:
Cleveland, Esther Goldberg; Cincin-
nati, Mrs. H. N. Youngheart; In-
dianapolis, Oscar Kuschner; Detroit,
J. p. Goldhar. In the western di-
vision C. C. Wallace is crew man-
ager at Chicago, J. S. Abrose key
city and circuit representative and
the following are office managers:
Chicago, Fred R. Martin; Minneap-
olis, Herb Hayman; Omaha, D. V.
McClucas. At Kansas City, G. F.
Navarre is crew manager, J. E.
Luckett and E. P. Pickler, key city
and circuit representatives, and the
following are office managers; Kan-
sas City, Leo J. Doty; Dallas, Doak
Roberts; St. Louis, Dave McBeath.
Other territories are to be changed
over to the new plan rapidly. No
realignment is contemplated in Can-
ada.
PATHE NEWS
ALWAYS
A LAP
AHEAD!
FIRST
to print their
contents sheets
FIRST
to illustrate
them
Just a sample
of PATHE NEWS
unequalled
service to
theatres
CONTENTS
COMPLETE
TITLES
ISSUED
TWICE
A
WEEK
Number 91 "i Pathg Exchange. Inc. t strie. im
Floods Desolate New England
These Pictures Now Showing In Pathe News
The World',s i-eading Screen News
^yPILMDOM
■)/yY>^
ULTHE NEWS
ALLTUE TIME
VOL. XLII No. 40
Wednesday, November 16, 1927
Price 5 Cents
Mystery Brews
r¥~>lllilvE is st)mcthing be-
I hind all the smoke. Ad-
dressing' Texas exhibitors,
iiarles C. Pettijohn states the
)ath to lower rentals will be
leaved when exhibitors plug
ew faces. Several days later,
The Chicago Tribune" reports
lollywood is rampaging with
n axe in one hand and the will
do in the other. Salary cuts,
K- objective.
Yesterday "The New York
un" spills more beans. Huge
laries are paid because produc-
rs built the institution along
nc'conomic lines. That's all
ver. The sweet days are go-
ig and soon they will be gone.
is along these lines that "The
un" article continues.
.Accidental that all these ink-
ngs should come at one time?
ossiblc, but scarcely probable.
No, No, Says Haw ley
We were assured yesterday that we
ere all wet. First National and
ithe are not to merge despite the
anley-Keith-Albee merger talk.
fford B. Hawley is the informant.
e two chains may get together,
awley conceded the possibility. It
esn't follow, he added quickly,
t the film units in which each or-
njzation is interested, will. Very
II.
A "Beau Geste"
The 1927 Photoplay medal for the
St picture of the year is captured
"Beau Gestc." Over a year ago
len the picture reached Broadway,
s editorial comment was made:
'It is a credit to its makers and
* industry they represent."
Well might this be repeated in ex-
iding congratulations to Herbert
enon who directed and Para-
unt which had the courage to
>duce a type of story for which
le or no precedent existed.
Innovation
jhowmen will be interested in
alking machine records hitting
[ty of the highlights in the cur-
t season's releases will be made
Fitzer Star Series. For instance,
il B. DeMille will record a talk
"The King of Kings." The plan
or the exhibitor to spot in each
rd on his stage prior to the run
the picture thus treated. Stars
give highlights of the picture and
Icnts that ocoirred in the making.
K ANN
CONCESSIONS HADE TO
SPEED QUOTA PASSAGE
Bill Would be^ffective for
Ten Year Period
Under Amendment
By ERNEST W, FREDMAN
Editor "The Daily Film Renter"
London (By Cable) — Concessions
made by the government in Britain's
quota bill are expected to aid the
bill pass its third reading by to-
morrow. The concessions were made
to prevent a tie-up on the bill in
the short sessron of Parliament which
ends Christmas. Most of the session
is expected to be consumed with dis-
cussion on the bill.
The quota would be limited to ten
years instead of 12, would go into
(Continued on Page 8)
WILL ENTER EXHIBITION
ONLY WHEN NECESSARY
TiflFany-Stahl may find it advisable
to acquire a limited number of first-
run theaters as exploitation houses,
provided the company cannot secure
the break it deems fair, M. H. Hoff-
man said yesterday.
"Should we find it advisable or
necessary," he said, ''to acquire 20
odd theaters throughout the country
so as to properly present and show
{Continued on Page 8)
"STORY OE FILMS" NEW
HISTORY OE INDUSTRY
Chicago — "The Story of the
Films,," edited by Joseph P. Ken-
nedy, president of F B O and au-
thored by 14 leaders of the industry,
including Will H. Hays, Adolph
Zukor, Jesse L. Lasky, William Fox,
the late Marcus Locw. R. H. Coch-
rane Sidney R. Kent, Cecil De Mille,
Samuel Katz, Milton Sills, Earl W.
Hammons, Dr. A. H. Giannini and
(Continued on Page 8)
Burkan Calls Plagiarism
Suit Outcome Significant
Exoneration of Charles Chaplin by
a jury on a plagiarism charge in con-
nection with production of "Shoulder
.Arms." is "highly significant to the
industry in that it proves the Federal
law on plagiarism is so definite that
any creative artist's execution of his
(Continued on Page 8)
Reorganization to Make Hays
More Powerful Held Planned
Issue Popular
Issue of $16,000,000 of 20
years six per cent sinking fund
gold bonds of Paramount found
ready buyers yesterday when
placed upon the market, the
issue being oversubscribed by
10 A.M., according to Kuhn,
Loeb & Co. The bonds were
offered at 99^ and accrued in-
terest to date of delivery. Pur-
poses of the issue were to re-
tire the 77,450 shares of eight
per cent preferred on Feb. 1,
1928, pay bank loans and pro-
vide funds to carry on the ex-
pansion program.
COMMISSION NOT READY
WITH PARLEY REPORT
Washington Bureau of THE FILM DAILY
Washington — Report of the Fed-
eral Trade Commission on its find-
ings on the Trade Practice Confer-
ence, is not yet ready, inquiry by
(Continued on Page 8)
PATHE GETS WAR DEPT.
COOPERATION ON EILM
Cooperation of the War Dept. has
been secured by Elmer R. Pearson
in the filming of "The Menace" in
the Grand Canyon as a Pathe-Bray
production. Secretary Davis has as-
(Continued on Page 8)
Legality of Tax Hearing
at Capital Attacked
Washington Bureau of THE FILM DAILY
Washington — Attack on the legal-
ity of the present tax hearings of the
House ways and means committee
is made by Rep. -elect Royal C. John-
(Continued on Page 8)
Theaters at Athens Dark
as Protest Against Tax
Athens, Greece — Picture theaters
here have closed in protest to high
taxation which exacts a levy of 65
per cent on grosses. Patrons are
"taking it pretty hard" because films
are extremely popular. Most of
those shown here are American.
Newspaper Says U. S. to
be Asked to Sanction
Declared Move
Reorganization of the industry
along the lines of organized baseball,
to expand, strengthen and solidify
the powers and activities of the Hays
association, is plaimed by producers
and distributors coiUrolling eight
firnis with assels of $400,000,000, ac-
cording to a Hollywood special dis-
patch to "The New York Sun."
A conference on the subject was
held at the home of one of the in-
dustry's most powerful producers,
the dispatch claims, where it was de-
termined to ask the Attorney Gen-
eral of the United States to rule
(Continued on Page 8)
PROTECTION "JAM" IS
SEnLED ON COAST
Wesco and Independents
Arrive at Decision
on Issues
Los Angeles — Wesco and indepen-
dent theaters of this territory have
settled amicably their differences
over the new zoning and clearance
system put into effect to meet pro-
tection demands of Wesco, and final
acceptance of the plan now is up to
individual exchanges. Zoning is to
remain the same as last year, ex-
cept on ten and 15 cent houses, over
which maximum protection has been
given.
Next season, first run theaters here
will be given a 28 dav clearance in
(Continued on Page 8)
Pittsburgh Houses Close
in Gas Tank Explosion
Pittsburgh — North Side theaters
have closed in the emergency caused
by the gas tank explosion which
snuffed out 28 lives, causing injuries
to around 400 and millions of dollars
of property damage. Five thousand
were made homeless by the blast.
Floods to Set Vt. and N. H.
Business Back 2 Years
Film business in Vermont and New
Hampshire will be set back two
years as a result of the flood, in the
opinion of Eddie Golden, First Di-
(Continued on Page 8)
u.
THE
msi
DAILY
Wednesday, November 16,"^
A
siKtsiisr^
iUTHE NEWS
ALLTHE TIME
Vol. XLII No. 40 Wednesday. November 16,1927 Price 5 Cents
IQHN W. ALICOATE
Publisher
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Kalph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York. N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday,
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel: 'Phone,
Drexel 7000 and Washington 9794. London-
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London, W. I. Ber-
lin— Lichtbildbuehne, Friedrichstrasse, 225.
Financial
Film issues generally experienced a quiet
day yesterday. In the bond market Pathe
Exchange 7s 37 dropped four points, closing
at 83K.
*Am. Seat. Vtc.
42
•Am. Seat. Pfd...
48
*BalaI)an & Katz..
bQVs.
•Bal. & Katz Vtc.
Ti'A
Eastman Kodak . .
17m
168
um
1,500
*tFilm Inspection
• . • ■
5
> • •
First Nafl Pfd..
102
102
102
100
Fox Film "A"...
73^8
74
74^
2,100
*tFox Theaters "A'
19H
*Intern'l Project.
10
Loew's, Inc.
56'/,
55.yR
56
1,800
ttLoew's, 6s 41ww
105/2
105 '4
105K
27
ttLoew's, 6s41x-wai
yyvs
99 -/r
99ys
1
M-G-M Pfd
25
25
25
ion
M. P. Cap. Corp
7
7
7
100
■•Pathe Exchange
22y,
Pathe Exch. "A".
24
22 '4
22 J/2
600
ttPathe Exch. 7s37 87i^
83J^
83/2
32
Paramount F-P . .
no
109-4
109J4
4,20C
Paramount Pfd .
121
120 J4
121
300
ttPar.Bway.5"4s51
101
101
101
5
•*Roxy "A" ...
29
32
**Roxy Units . . .
32
35
**Roxy Common .
7
9
Skouras Bros. . . .
38
40
Stan. Co. of Am..
59
585^
SSVs
*tTrans-Lux Screen ....
4
*Univ. Pictures .
30
Univ. Pict. Pfd..
99 '/r
99
99
40
tWarner Bros. . .
15 '4
15'4
15!4
100
Warner Bros. "A"
25 }4
25
25
300
•Last Prices Quoted ••Bid and Asked (Over
the Counter)
tCurb Market ttBond Market
NOTE: Balaban & Katz is listed on the
Chicago Board; Skouras on the St. Louis
Stock Exchange and Stanley in Philadelphia.
When you think of
INSURANCE
you are thinking of
S T E B B I N S
Specialists in Motion Picture
and Theatrical insurance for
the past twenty years
Arthur W. Stebbins & Co., Inc.
1540 Broadway N. Y. C.
Bryant J040
Presentations
Coast Act for Publix
Louis Berkhoff and his company of
13 will appear in the new Publix unit
opening Dec. 10. This is a Coast at-
traction featuring Russian dancers.
The act is being handled by Arthur
Spizzi.
Johnson's Band at Washington
Washington — Arnold Johnson and
his band have been booked at the
Palace through Lyons & Lyons.
Foster Girls at Boston
The Allan K. Foster Girls are the
main attraction this week at the Me-
tropolitan, Boston.
1st Division Foreign
Deal With Hoffberg
Distribution for the next five years
of First Division Distributors' pro-
duct throughout the world, with the
exception of the United States, Eu-
rope and Canada, has been acquired
by J. H. Hoffberg, exporter. The
deal negotiated by Jesse J. Gold-
burg, was closed yesterday by Jack
Lustberg.
Hoffberg has been connected with
the foreign field for 15 years, having
been connected with the former Gold-
wyn company. He entered the in-
dependent field when he purchased
the franchise* of the John H. Taylor
Film Corp.
Theater Bombing Mystery
Detroit — Police are trying to solve
the bombing by nitroglycerine which
recently destroyed the Tivoli on
Woodward Ave. at a loss of $100,000.
Joe Cosco, the owner, is unable to
account for the outrage. Cosco op-
erates several theaters here.
Temple Bailey Hurt
Temple Bailey, novelist, who is
under five year contract to FBO was
injured in an automobile accident on
her way to New York from her
home in East Orange. Miss Bailey
is resting at the Passaic Hospital.
Publix Slated to Open
Denver Theater Nov. 19
Denver— Publix's $2,000,000 Den-
ver is scheduled to open Nov. 19,
William Jacobs, former manager of
the Newman and Royal in Kansas
City, will be manager, with Lou
Goldberg of Chicago in charge of
publicity and advertising. The the-
ater seats 3,000.
Illustration fi^r Magazine5 ikTitle^,
Animated Leaderj* Trailers. ►
Viechnical, Indu5triaU Educational
Animation. F'A'A' DAHMET
mties^
E.XPERT PMOTOGRAPHy
I45WEST45 5T.N.Y.CITY
TEL. BRYANT O/oi
E. L. Klein Corp. Gets
Two New Feature Series
Edward L. Klein Corp. has ac-
tjuired the foreign rights to a series
of features to be known as the Ma-
jestic Eight with the first production
scheduled to start Dec. 15 on the
Coast and the entire series to be com-
pleted by August. Klein leaves for
the Coast Dec. 1 to supervise pro-
duction. The titles of this series are:
"The Latin Quarter", "The New
Yorker", "Personal Property", "Dia-
mond Braclets", "Social Climbers",
"Paris", "Birds of A Feather" and
"Broadway Limited".
Klein's company has also secured
the Champion Productions, a series
of six featuring the police dog Cham-
pion, the first of whkh will be ready
l^y Christmas and the series by July.
Klein has already sold England and
other deals are pending. American
distribution has been arranged and
will shortly be announced by the do-
mestic distributor with which Klein
is to produce the series.
Incorporate $500,000 Theater Firm
Sacramento — Principal Theaters
Corp. of Northern California with
headquarters in San Francisco has
been incorporated for $500,000. The
organizers are A. D. Thomson of
Piedmont and H. G. Edwards, H. G.
Flanagan, L. C. Combs and M. C.
Stafford," all of San Francisco. This
is a unit of Principal Theaters of
America, formed by Sol Lesser.
Warns of Racial Offenses
Producers were called upon to ex-
ert utmost care to avoid racial olifense
in pictures in a speech made yester-
day by S. Gurgel do Amaral, Brazil-
ian ambassador, at the inauguration
of the American-Brazilian Ass'n. at
the Astor.
CaU
WAFILMS, Inc.
Walter A. Putter, Pres.
for
Library Stock Scenes
New York Hollywood
130 W. 46th St. c/o Leon Schlesinger
Bryant 8181 1123 No. Bronson Ave.
You'll Love Him
"Champion"
The Screen's Foremost
Police Dog Star
IN
6--Champion Features-6
Each One A Winner
mm
Edward L. Klein Corporation
25 West 43rd St.
New York
Cable address : Kleinway, New York
Push Sunday Shows at Perry, la
Perry, la. — Younglalass & Latta
local exhibitors, are pushing the figh
for Sunday shows, having securet
signatures of 90 per cent of the mer
chants. They are circulating a peti
tion among the residents, and indica
tions are they will win over opposi
tion of church leaders.
Wurlitzer Manager Dies
Kansas City — Fred Brodeur, gen
eral manager of the local branch fo
Rudolph Wurlitzer Co., died at hi
desk from heart disease. He ha(
been general manager here for th.
last nine years.
H
OR L A C H E
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Advertisement
eauGeste'WinsSeventh
Readers award highest honor
to stirring story of brotherly
love, produced by Paramount-
Famous-Lasky
HERBERT BRENON'S "Beau Geste" wins Photo-
play's seventh medal of honor!
The readers of Photoplay Magazine have brought in
their verdict, and the highest award of all screendom
goes to Mr. Brenon's filming of Percival C. Wren's mystery
novel of the Foreign Legion.
Thus "Beau Geste" takes
its place beside the distin-
guished gold medal winners of
previous years: " Humor-
esque," " Tol'able David,"
"Robin Hood," "The Covered
Wagon," "Abraham Lincoln"
and "The Big Parade." A
notable company, these seven,
all of them milestones of
screen progress.
Once again Photoplay
points with pride to the fine
discrimination shown by its
readers. Each year the vote
has grown heavier but each
year Photoplay's readers
have revealed the same dis-
cernment and discretion in
making their selections.
Photoplay believes that its
seven reader awards really
represent the seven best
motion picture productions of
seven years.
When Photoplay first an-
nounced its annual award
seven years ago, it asked its ,. t. ^ n • • i «
readers to consider each vear's Herbert Brenon is a pioneer maker of
reaaers to consiaer eacn year s pictures and "Beau Geste" is his best work
The fort bursts into flames. "Beau Geste" had not only
a fine theme of family loyalty but great spectacular appeal
and a thrilling mystery story
products from every angle.
Photoplay asked its readers to
go further than story, direc-
tion, photography and tech-
nical dexterity, to consider the
ideals and the aspirations be-
hind each production. Thus
Photoplay's gold medal has
come to be the highest and
most valued prize in the whole
world of motion pictures. It
is, of course, the only award
coming directly from 'the public.
" "D EAU GESTE" isan unusual-
-^ ly worthy production. The
screen has had few good mystery
stories. Mr. Brenon made an
unusually fine visualization of
the Wren romance, with its ex-
citing tale of a stolen sapphire,
"the Blue Water.'-' "Beau
Geste" presented a touching
story of brotherly love. In it,
three brothers — the Gestes —
shoulder the blame for the
theft of the famous sapphire, each
thinking to save his kin. Thus the
Gestes come to enlist in the Foreign
Legion. Through all the chain of
exciting adventures runs this theme
of unselfish brother love.
The background of the Foreign
Legion in the Sahara was superbly
handled by Mr. Brenon. The acting,
too, was unusually fine; Noah Beery,
William Powell, Ronald Colman,
Ralph Forbes, Neil Hamilton and
Alice Joyce giving admirable perform-
ances.
Photoplay is proud of the fact that
this year its gold medal goes to a
picture directed by a brilliant pioneer
of motion pictures, Herbert Brenon
was born in Dublin, Ireland, but came
to America at an early age. He has
been a maker of photoplays since the
early days of the screen.
Mr. Brenon made two of the first
Advertisemen'
Photoplay Medal ^A Honor
Adolph Zukor,
president uf
Paramoun t-
Famous-
Lasky. Mr. Zii-
kor's company
produced two
and d is t r i b-
uted three of
tlie pictures
that have been
honored by
Photo play
Gold Medals
film specials, "Neptune's
Daughter" and "The
Daughter of the Gods,"
both starring Annette
Kellerman and both re-
markable productions of
their time. Asa produc-
er in his own name Mr.
Brenon made such note-
worthy pictures as "War
Brides," starring Alia
Nazimova, and "The
Passing of the Third
Floor Back," in which
Forbes Robertson was
the star.
For some years, Mr.
Brenon's career was
studded with ill luck.
He was nearly killed
making a picture, he was
forced into bankruptcy
by the war and he en-
countered enough vicissi-
tudes to swamp the
average man.
Mr. Brenon surmounted all these —
and came back to score an artistic and
box office hit with his imaginative
filming of Sir James Barrie's "Peter
Pan." Mr. Brenon fought his way
back to the forefront of motion picture
makers and proved his abilities anew
with "Beau Geste."
Full credit must be given the Para-
mount-F^amous-Lasky Corporation for
making " Beau Geste." It is interest-
ing to point out that Paramount has
released three of Photoplay's gold
medal pictures, "The Covered
Wagon," " Beau Geste" and " Humor-
esque." In fact, this company filmed
the first two.
The organization went to tremen-
dous expense in producing the Wren
novel. A company of some two thou-
sand players, technical workers, car-
penters, etc., lived in the Arizona
desert for three months filming the
Previous Winners
of Photoplay Medal
1920
(^^umoresque'^
1921
**Tol'able David"
1922
"Robin Hood"
1923
^The Covered Wagon^^
1924
"Abraham Lincoln"
1925
"The Big Parade"
Sahara scenes. Mr. Brenon was given carte,
blanche.
A huge camp was built thirty miles
from the nearest habitation among the dunes.
In order to transport supplies and equip-
ment a great plank road was constructed.
Some fifteen hundred horses and fifty camels
were employed in the desert episodes.
in presenting its annual gold medal to
"Beau Geste," Photoplay does not wish to
overlook the fine adaptation of John Russell,
the expert scenario of Paul Schofield and the
superb photography of J. Roy Hunt. Mr.
Hunt, in fact, is a veteran in the service of
Mr. Brenon and "shot" some of his best
pictures of past years.
William Powell, Ralph Forbes, Ronald Colman, Neil Hamilton
and Noah Beery in a memorable scene. "Beau Geste" had
truly an alNstar cast
Advertisement
the leading contenders for
the 1927 Photoplay Medal
are Paramount Pictures too!
li^
Wings
4th Capacity Month at Criterion, N. Y., at $2
The Wedding March
Masterpiece of Eric von Stroheim
Way Of All Flesh
12 big weeks on Broadway. S. R. O. everywhere
Harold Lloyd in
oPEEDY Produced by Harold Lloyd
Corp. A Paramount Release
Underworld
Record breaker in New York and throughout
country.
Chang
Long runs everywhere for this daringly dififer-
ent melodrama.
Beau Sabreur
Sequel to "Beau Geste" by same author, and
even bigger.
Gentlemen Prefer
Jjl^OiM UrLo Guaranteed success. From
world's most famous book.
and seven other great Paramount Specials !
They Win The Box Office Medal Too!
ILY Wed.. Nov. 16, 1927
<o^llif«>°^yfyi&JeMiM
Laemmle Budget $15,000,000
Austin Company Closes $800,000 Studio Deal— Leni Gets Offers to Make Films
Abroad Tom Moore is Signed by Columbia — Other Highlights of Studio News
BIGGEST PORTION TO B[
SPENT ON SIX fllMS
Fifteen million dollars will be spent
on production this season by Uni-
versal, Carl Laenimle announced on
his arrival at Universal City. Pro-
posed specials in this budget arc:
"The ^Ian Who Lauglis," "Show
Boat," "Ivanhoe," ■"The Mating
Call," "The Cohens and Kellys in
Jerusalem" and "The Devil."
The company is up to schedule on
its current season's product, and has
in preparation a number of the ve-
hicles slated for the 1928-29 program.
Coast Publicity Staff
Planned by Goldburg
Establishment of a studio publicity
force is planned by Jesse J. Gold-
burg, president of First Division Dis-
tributors, upon his arrival here vyithin
the next few days. He also plans to
supervise production of "Comrades,"
which Clifford Wheeler will direct
from continuity by Ruth Todd.
Feld in "Last Command"
Fritz Feld has been signed for
"The Last Command," new Emil
Jannings' picture.
Dawn Back in Hollywood
Following completion of "The
Term of His Natural Life," at Syd-
ney, Australia, Xorman Dawn has
returned here.
Barbara Bedford Chosen
Barbara Bedford is to be starred
in 'Tomboy," independent produc-
tion.
Cooper Opposite Florence Vidor
Gary Cooper will play opposite
Florence Vidor in "Doomsday," her
last picture under her present con-
tract for Paramount. Rowland V.
Lee will direct.
Child Players Arrive Monday
Mona Ray and Virginia Grey, who
play Topsy and Little Eva respective-
ly in "Uncle Tom's Cabin," arrive
Monday in New York in company
with Sam B. Jaeobson, studio pub-
licity director. The child players
plan a tour of principal cities. They
will make appearances at the Central,
N. Y., and probably in connection
with other roadshow presentations.
Brown to Direct Garbo
Clarence Brown will direct Greta
Garbo in "Heat" for M-G-M.
Another Studio
Contracts for erection of a
studio costing $800,000 for lease
to Austin Co., of California,
have been closed by J. A. Wal-
dron, he announces. The de-
velopment is to be at Studio
City, North Hollywood. Mack
Sennett is reported interested
in development of Studio City.
Tom Moore Cast for Lead
in Columbia Picture
With acquisition of Tom Moore as
lead opposite Dorothy Revier, start
of "The Siren" awaits selection of a
director and remainder of the cast.
Gates Arrives at Fox Studio
Henry Leyford Gates, author, has
arrived at the Fox studios to pre-
pare the story of "The Red Dancer
of Moscow," which Raoul Walsh will
direct w-ith Dolores Del Rio and
Charles Farrell co-starred.
Making "Heart of a Princess"
Preparations are under way for
filming by First National of "The
Heart of a Princess" by Maxine
Alton.
Barthelmess to Star in
Fannie Hurst Story
Richard Barthelmess is to star in
"Roulette," Fannie Hurst novel re-
cently purchased by First National.
Additions to McLaglen Cast
Natalie Joyce, Elena Jurado and
Dorothy Mathews have been added
to cast of "A Girl in Every Port,"
new Victor McLaglen vehicle. Maria
Casajuana recently was cast for the
production.
Bellamy Cast Listed
Mary Duncan, John Mack Brown,
Joyce Compton and Thomas Jeffer-
son support Madge Bellamy in
"Soft Living," new Fox picture writ-
ten by Grace Mack. Frances Agncw
wrote the scenario.
Barker to Make Outdoor Film
While Reginald Barker's first pic-
ture for TifTany-Stahl has not as yet
been chosen, it is understood it will
be an outdoor story.
Spence Titling "Helen"
Ralph Spence is titling "The Pri-
vate Life of Helen of 'Troy," First
National picture which Alexander
Korda directed from John Erskine's
novel. In the cast are Maria Corda,
Lewis Stone and Ricardo Cortez.
GERMAN DIRECTOR
MAKES NO DECISION
I'aul Leni has received several of-
fers to produce pictures in Euroi)c,
but will make no decision on the pro-
posals until he talks them over with
Carl Laemmle in the next few days.
Chadwick Making Two
I. E. Chadwick now is working on
two pictures for First Division re-
lease. They are "Merry Wives of
New York/' starring Pauline Garon,
and "Love in a Cottage," in which
Betty Compson is starred.
Studios at Vancouver to
Open Soon, Sponsor Says
Within a short time, studios w'ill
be completed at Vancouver, B. C,
and will be operated under direction
of a pioneer Hollywood film man, ac-
cording to James J. Wright, sponsor
of the venture. The firm is known,
as Canadian National Pictures, Inc.,
being incorporated at Ottawa, with
capital of $10,000,000.
Hopper in Ralston Cast
Hedda Hopper has replaced Myr-
tle Stedman in the cast of Esther
Ralston's next picture for Paramount.
I'he working title is "Looking for
Trouble."
Lawrence Grant in Vidor Film
Lawrence Grant has been cast in
Florence Vidor's next, "Doomsday."
"Legion of Condemned" Completed
"The Legion of the Condenmed"
has been completed by Paramount
with Fay Wray and Gary Cooper
heading the cast.
New Rex Film Started
"Harvest of Hats," fourth of the
series starring Rex, the horse, has
been started at Universal under di-
rection of Henry Macrae. Jack Per-
rin, Helen Foster and Tom London
are in the cast.
Neill Making Gotham Film
Roy William Neill now is direct-
ing "The Fruit of Divorce," fifth of
the new season Gotham productions.
Mae Busch and Percy Marmont are
featured in this Leon De Costa storv.
MacDonald Making "Low Necker"
Wallace MacDonald is directing
"A Low Necker" for Fox with Mar-
jorie Beebe, Norman Peck and John
Hilliard.
A Little
from "Lots''
By KALril WILK
Hollywood
FRED KOHLER is one of the
best duck hunters in Hollywood.
He recently bagged 38 ducks, which
were soon distributed among Fred's
associates at the Paramount studio.
* * ♦
Our Passing Show: Earl
Roebuck at showing of "Two
Arabian Knights"; Jimmy
Starr being congratulated on
winning a title contest.
"The New York World" has
several graduates in produc-
tion, including Laurance Stal-
lings, Joseph Jackson, Joseph
Jefferson O'Neil and Oliver H.
P. Garrett.
By the way Garrett's original,
"The Night Stick" ivas so well liked
at Paramount, that he was im-
mediately assigned to write an orig-
inal for Clara Bow.
"Scoop" Conlon, Cornelius Keefe,
H. Hathaway and Harry Fried are
among Hollywood's tennis enthu-
siasts.
* * *
More Passing Show: Ed-
die Dillon enjoying a "Cali-
fornia Constitutional" ; H.
Hathaivay returning from a
hurried motor trip to San
Diego.
* * *
While visiting the First National
studio, Mitzi, the tnusical comedy
star, found time to instruct Estelle
Taylor in Hungarian folk dancing,
for scenes in "The Whip Woman,"
being directed by Joe Boyle.
Smiling Jacqueline Logan,
who has been ill, will soon re-
sume work at the C. B. De
Mille studio, in a new starring
vehicle.
* * *
Robert Lord finds scenario
writing so profitable that he
has just bought a new Nash.
Incidentally, Bob and Becky
Gardiner started their picture
careers at Fox, in the East,
and both are now on the Coast,
with Miss Gardiner now writ-
ing an original.
THE
Wednesday, November 16, 1927
Reorganization to
Make Hays Powerful
(Continticd from Page 1)
upon legality of the proposed reor-
ganization, which, it is pointed out,
is not intended to supplant the Hays
organization, but rather to expand
and solidify the "present rather loose-
ly-organized association."
"What the magnates are dream-
ing of is a real hard-boiled system, as
hard-boiled as organized baseball, one
that would rescue them drastically
from evils that have mushroomed in
the last 15 years of fantastical pros-
perity," the dispatch states. "Acute
and extreme expensive legal minds
have been retained to draw up a plan
which would meet with the approval
of the Dept. of Justice."
The dispatch then reviews the
economy moves made, dating back to
the conferences at which the ten
per cent wage cut was decided upon,
its later abandonment and substitu-
tion instead of a policy of developing
new faces, and new directors in an
efTort to reduce production costs.
"It will require two or three years
utterly to transform the industry in
so far as personnel of actors and
their salaries are concerned," the dis-
patch continues, but if no snag arises
to sink the magnates the full fruit of
their planning will be a new and very
powerful association, if the govern-
ment consents; one that can pro-
tect the unhappy magnate and put
money-grabbing, reputation hunting
stars in their place.
Efforts to reach Will H. Hays
for a statement last night were un-
availing. One leading executive
termed "The Sun" story "silly."
"Story of Films" New
History of Industry
(Continued from Page 1)
H. M. Warner, is now on the presses
of the A. W. Shaw Co. The book
will be on the newsstands within a
few weeks. The contents, it is stated,
are based on the Harvard lecture
series.
"The Story of the Films" details
briefly the "inside story" of the in-
dustry since its inception.
Starting with an introduction by
Kennedy, in which he outlines briefly
the position which each of the men
who has contributed to the volume
occupies in the industry, the bor>k
consists of 14 chapters, each detailing
a separate phase of production, dis-
tribution and exhibition.
Iowa Houses Close
Cedar Rapids, la. — The Columbia
is closing here as also is the Opera
House at Woodward.
Miller Resigns Managership
Chicago — Harry Miller has re-
signed as manager of the Ambassa-
dor and Drake.
Burkan Calls Plagiarism
Suit Outcome Significant
(Continued from Page 1)
own concept may be adetiuatcly pro-
tested under the law," Nathan I5ur-
kan^ attorney for Chaplin, said yes-
terday in conimenfing on the out-
come of the suit brought by Leo
Loeb.
Friday Change
Omaha — Friday change has
been instituted at the Riviera,
first run week stand house. The
Rialto adopts a full week policy
as a de luxe house on Saturday.
Will Enter Exhibition
Only When Necessary
(Continued from Page 1)
Other exhibitors how to present Tif-
fany-Stahl Prod., we are quite ready
and financially able to take that step,
but this acquisition of theaters if
gone into, will absolutely be for the
purpose of properly exploiting our
pictures, but in no manner is it in-
tended as a step into the exhibiting
business."
Hoffman said the execution of the
plan was intangible. His statement
IS designed to put the policy of the
company on record in order to avoid
misunderstandings should later de-
velopments make the step necessary.
Pathe Gets War Dept.
Cooperation on Film
(Continued from Page 1)
signed army men under S'crgt. Ed-
win Redding, radio expert, and fur-
nished $100,000 of radio equipment
to assist in the production. E. C.
La Rue, ex-chief of the National
Georgraphic Survey will have charge
of another party which will photo-
graph the whirlpools and rapids.
Several players will be called upon
to shoot the great rapids, which has
seldom been attempted. The Army
Signal Corps will cooperate in the
use of the powerful radio equipment.
An innovation will be the sending
out of news reels from time to time,
and service instituted with news-
papers for keeping the public inform-
ed of the scientific developments
which will be transmitted through the
U. S. Radio station at Fort Douglas.
Commission's Report
on Parley Not Ready
(Continued from Page 1)
THE FILM DAILY develops. It
had been expected that the report
would be ready by yesterday, but
there has been delay, it is indicated.
Recently, the Ohio exhibitor as-
sociation announced through its busi-
ness manager P. J. Wood, that it
had been promised a copy of the re-
port for presentation to the conven-
tion which gets under way today at
Columbus.
Legality of Tax Hearing
at Capital Attacked
(Continued from Page 1)
son of South Dakota, in a letter to
Rep. -elect Nicholas Longworth, for-
mer speaker of the House. The South
Dakota representative challenges the
right of members-elect of the next
Congress, who were members of the
ways and means committee of the
last Congress, to hold hearings sev-
eral weeks before they are sworn
in, with a view to drafting legislation
for the forthcoming Congress to en-
act.
Concessions Made to
Speed Quota Passage
(Cuntinucd from Page I)
force next April instead of January,
and would permit booking for a nine
month period up to 1930 instead of
1929, under concessions made. Pen-
alties for contravening restrictions of
blind and block booking would be re-
duced from £100 to £50.
The bill makes compulsory the
showing of a 7^ per cent quota of
British films and restricts blind and
block booking. The measure has
met with opposition in all its stages.
There were 300 divisions in the com-
mittee stage at the summer session,
and 159 amendments are proposed
report stage. Much of the opposition
comes from the Labor Party.
A petition against the bill was pre-
sented in the House of Commons to-
day signed by 850 exhibitors.
Floods to Set Vt. and N. H.
Business Back 2 Years
(Continued from Page 1)
vision franchise holder who is in
New York for a visit. Distributors,
he believes, will lose an estimated
$20,000 in rentals as a result of the
floods.
Massachusetts theaters were not
hard hit. Business as usual is the
rule around Springfield and Boston.
Burlesque House Adds Pictures
Detroit — The Avenue on Wood-
ward Ave. has added picture show-
ings to the burlesque program.
Protection "Jam" is
Settled on Coast
(Continued fiom Page 1)
the city and Wesco then will have
20-one additional days to play its
local houses, which will be given a
seven day clearance, and the films
then made immediately available to
independent houses. This means a
clearance of 56 days, as compared
with the original 77. Except for a
few changes, clearance in the coun-
ty outside Los Angeles, will remain
unchanged. Independent exhibitors
accepted these terms at a recent
meeting.
A board of five members, two from
Wesco, two independent exhibitors,
and a member of the Film Board,
to arbitrate anj^ differences which
may arise between Wesco and the
independent houses, voted with final
authority in its decisions.
In all districts where an inde-
pendent exhibitor does not wish to
run a country store or double feature
shows, or wishes to discontinue either
or both, Wesco houses of the dis-
trict will do likewise.
M-G-M to Make "Before Adam"
Culver City — M-G-M will make a
picutre based on Jack London's
story "Before Adam."
"Devil Dancer" for Rivoli
"The Devil Dancer," starring Gil-
da Gray, will follow "Sorrell and
Son" at the Rivoli.
The
Best
Selling
Poster
In
Pictures
^^e
^o^^^
BECAUSE
IT
BRINGS
THEM
IN!
o/'FILMDOM
ULTHE NEWS
ALLTUE TIME
VOL. XLII No. 42
Friday, November 18, 1927
Price 5 Cents
At Last
Tl \V. cycle tlirough which
this industry passes is
pausing' long- cnougli to
give short subjects the break
which has been properly theirs
for many years. Competent au-
thorities and keen observers
whose business it is to keep
careful tabs on changes in
exhibition state the pendulum is
beginning to swing the way ot
short features. It's one of the
best pieces of new's we have
heard in months.
What is happening throughout the
country is this:
Many theaters, realizing the folly
of excessive overhead which indis-
criminate use of presentations has
brought about, are showing signs of
wisdom. They are not eliminating
presentations. Rather are they
trimming them to a cost that falls
within the bounds of reason and
filling in the gap with short subjects.
One-Sided Burden
For years, THE FILM DAILY
has been solidly behind the move-
ment to boost the one and two-
reeler. They belong in the show,
but until now exhibitors have con-
sidered them nothing else but fillers.
Several of Hollywood's best comedy
studios are spending more on their
negatives than ever before. Per-
haps too much in view of the lim-
ited returns which they get for their
efforts. They are ready to pioneer
by investing their own money fur-
ther, but it is not fair for them to
carry the burden alone. If they are
game enough to surround the two-
reeler with feature quality, showmen
in turn should be sportsmen enough
to give the product a whirl.
Future improvements in short sub-
jects depend not upon the producer,
but upon the theater man. We un-
derwrite this statement.
Producers will stop at nothing in
the way of short subjects if they are
backed by bookings at a figure com-
mensurate with the type of attrac-
tion offered.
Breaking Through
Now that the barrier has been
partially torn down, we advocate
; more of this demolishing process.
'The short subject has been man-
handled and browbeaten too long.
At last the corner has turned. This
branch of the industry deserves real
consideration — dollars and cents con-
sideration— and NOW is the time
to show it.
KANN
EQUITY OFFERS PLAYERS
JUST ONEJIORE CHANCE
Ass'n Stands Ready to Aid
if Film Players Promise
to Carry On
Actors' Equity stands ready to give
Hollywood players one last opportu-
nity to avail themselves of the power
and protection ottered by member-
ship m the organization, but with the
dcunite proviso that they cast their
lot entirely with Equity and "play
the game" right through without any
stalling or backsliding like that which
marked the previous organizing at-
tempt at the time of the proposed 1(J
per cent salary reduction.
This is the statement made to THE
FILM DAILV by Paul Dullzeil,
executive secretary of Equity, who
(Lviitinued on faye u)
K-A Reported Dickering
for Springfield House
Spriiigneld.— is-eith-Albee interests
are reported to be negotiating for
purchase of the Massassoit on Main
St., new Arthur S. Friend house,
work on which was suspended when
a creditors' committee was lippointed
lor the Friend interests.
Artclass Will Enter
Feature Field With 14
Entry into the field of feature pro-
duction is announced by Weiss
lirothers Artclass Pictures, which
will start its 1928-29 production in
three weeks with a lineup of 14
productions definitely scheduled.
Ihese productions are "The Soul
Scar", "The Cohens and Cohans",
Half a Husband',' "Main Street
Flappers", "The 20th Century Lim-
(Continued on Page 6)
Cohen Asks Exhibitors
to Endorse Resolutions
Endorsement by exhibitors of a re-
solution setting forth the attitude of
the Board of Trade and Commerce
of the M. P. Industry on protection,
buying power and allocation of pro-
duct of all producers is being sought
{Continued on Page 6)
End of Columbus, O.
Theater Strike Seen
Columbus, O. — Striking musicians,
stage hands, and operators at the
Keith-Albee Palace and the Loew's
Broad will return to work here this
week without having achieved their
(Continued on Page 6)
Ohio Unit Lined Up in Drive
Against Percentage Showings
No Raw Stock Deal
There is no truth to reports
of a working arrangement be-
tween Eastman Kodak and
Dupont-Pathe in the raw stock
field, O. H. Briggs, sales man-
ager of the latter firm, states.
In a published report of the
alleged working arrangement,
it was stated this was regard-
ed as the forerunner of a pos-
sible consolidation of film in-
terests.
MEETING ON FILM BOARD
IS
Protest meeting of New York ex-
changemen, called to voice their at-
titude on the new ruling of Film
Boards of Trade in effort to dis-
cipline members who violate rules of
the organization, has been postponed
until next Wednesday. Meanwhile,
(Continued on Page 6)
Rayart to Make 30 on
Schedule, Johnston Says
There has been no reduction in the
number of pictures on the Rayart
schedule this season, and the com-
pany will make the 30 pictures an-
nounced, W. Ray Johnston states.
These are: 12 Westerns, six Famous
Authors productions, six Superior
Melodramas and six Imperial produc-
tions.
Country Stores Out at
Denver, Exhibitors Told
Denver — Country store nights are
in violation of the city ordinance
against lotteries and must be dis-
continued, the manager of safety and
excise of the city has warned the-
ater owners. Several suburban ex-
hibitors are said to have requested
the action.
Canada Entering Field in
Earnest, Studio Head Says
Canada is entering the production
field in "real earnest," James J.
Wright, sponsor of a studio project
at Victoria, B. C, said in announcing
the imminent appointment of a di-
rector general of the new plant.
(Continued on Page 6)
Censorship Hit by State
Attorney General at
Convention
Columbus, O. — Ohio exhibitors,
sijurred by the warning of C. C.
Pettijohn that higher film rentals are
in the offing, have lined up with
Maryland in opposition to percent-
age bookings, in the campaign against
percentage which is spreading among
exhibitors.
This action was taken at the clos-
ing session of the state convention at
which William James was reelected
president, despite his retirement from
active ownership of theaters. Other
offices are: vice presidents; J. J. Har-
wood, C. W. Miller. J. A. Acker-
man, Henry Bier!)erson; treasurer,
(Continued on Page 6)
AT COLUIUS MEETING
Columbus — First public appearance
of the Orchestiapiione, working on
the same general principle as the
Syniphonium, announced by THE
I'TLM DAILY several weeks ago,
was made at the Ohio M.P.T.O. con-
vention here.
The machine is distributed by Na-
tional Theater Supply Co. Although
it has been used on audiences in va-
rious theaters unknown to them and
has been given private demonstra-
tions, its appearance here was the
first attempt by officers of the com-
(Continued on Page 6)
Conditions Satisfactory,
States C. C. Pettijohn
Conditions throughout the Middle
West and South are generally satis-
factory, C. C. Pettijohn, head of
Film Boards of Trade, stated on his
return to New York yesterday. Dur-
ing his trip, Pettijohn spoke at ten
exhibitor meetings.
Escape Tornado
Wash. Bur. of THE fll.M DAILY
Washington — A preliminary
check-up last night indicated
that no theaters were damaged
by the tornado which swept
through part of the city yes-
terday.
f^^
DAILV
Friday, November 18, 1927
Vol.XLIINo.42 Friday, NevemberlS. 1927 PriceSCents
JOHN W. ALICOATE
Publishir
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Filtn
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York. N. Y., under the act
of March 3, 1879. Terras (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filraday,
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel: 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London, W. I. Bet
lin — Lichtbildbuehne, Friedrichstrasse, 225.
Financial
More than usual trading of film issues
took place in yesterday's market. First
National preferred gained 1^ points but
Universal stock of the same class dropped a
similar distance.
Am. Seat. Vtc.
*Am. Seat. Pfd. . .
•Balaban & Katz..
*Bal. & Katz Vtc.
Eastman Kodak . .
*tFilm Inspection .
First Nat'l Pfd...
Fox Film "A" . . .
tFox Theaters "A"
Internat'l Project..
Loew's, Inc
ttLoew's, 6s 41ww.
ttLoew's,6s41x-war
*M-G-M Pfd
M. P. Cap. Corp..
Pathe Exchange . .
Pathe Exch. "A".
ttPathe Exch 7s37
Paramount F-L . .
Paramount Pfd. .
TtPar.Bway.5y2s51
**Koxy "A" . . . .
**Roxy Units . . . .
**Roxy Common . .
Skouras Bros
Stan. Co. of Am. . .
tTrans-Lux Screen
"Univ. Pictures . .
Univ. Pict. Pfd. ..
tWarner Bros. . . .
Warner Bros. "A".
. 40H 40f^
17054 170
104^
76M
197A
57'H
106
99y4
'V'A
4^
24;^
86/8
108?^
12074
10154
28
32
7
38
587i
3M
99"
1454
2454
103/2
74/8
19/2
55/2
105M
99K
'7"
4/2
24
86
1075i
120.>4
101J4
32
34
8-4
40
5854
3M
97/2
1454
2iyt,
4054
48
60^
7354
17054
454
10454
7654
1954
10
56
10554
9954
25
7
454
2454
86
107%
12054
10154
200
900
'466
8,500
1,000
12',66o
8
8
'366
1,300
900
9
10,800
700
1
585^
354 2,100
30
9754 620
1454 1.500
24 1,200
•Last Prices Quoted •*Bid and Asked (Over
the Counter)
tCurb Market TtBond Market
NOTE: Balaban & Katz is listed on the
Chicago Board; Skouras on the St. Louis
Stock Exchange and Stanley in Philadelphia.
Mrs. Gaston Bureau Dies
New Orleans — Mrs. Gaston Dur-
eau, Jr., wife of the Saenger The-
aters official, died here following an
illness of four months.
/A\\yy^ "FIQURE: \
7// \V or any other kind ^1
145 WEST 45 ST. NEW YORK
w
Troubadours at Worcester
The Roseniont Troubadours are the
main attraction at the Capitol, Wor-
cester, this week.
Lewis & Doty at Minneapolis
Lewis & Doty have been booked
by William Morris for the State,
Minneapolis.
Lew Fink at Paramount
Lew Fink is finishing a week's
run at the Paramount for the cur-
rent week.
Primrose Minstrels in Hartford
The Primrose Minstrels are the
headliners at the Allen, Hartford, be-
ing handled through Amalgamated.
Foreign Representatives Here
Foreign representatives of Para-
mount are in New York for their an-
nual visit to the home office are:
Frederick W. Lange of Buenos Aires,
general manager for Argentina,
Uruguay and Paraguay, and John E.
Kennebeck of Sydney, Australia, sales
promotion manager for the Para-
mount Australasian organization.
They will spend several week here.
Sail for Europe
The following sailed for Europe
aboard the Aquitania early yesterday
morning:
Sam Harris, editor of "The Cin-
ema" of London who has been in-
vestigating conditions in the Amer-
ican market.
John Eberson, Chicago architect
who will confer with English the-
ater owners regarding "atmospheric"
theaters.
M. E. Kornbluth, of the New York
sales staff of American Seating Co.
to look over the English equipment
field.
Camilla Horn Arrives Today
Camilla Horn, actress, arrives this
morning on the "Columbus" from
Berlin. She has been placed under
contract by Joseph M. Schenck and
will leave immediately for Holly-
wood.
Novarro Going to Coast
Ramon Novarro leaves today for
the Coast. His next vehicle prob-
ably will be "The Prince of Grau-
stark."
CaU
WAFILMS, Inc.
Walter A. Futter, Pres.
for
Library Stock Scenes
New York Hollywood
130 W. 46th St. c/o Leon Schlesinger
Bryant 8181 1123 No. Bronson Ave.
STOCK PROGRAMS
PROGRAM COVERS
For
Moving Picture Houses
Joseph Hoover & Sons Company
Market and 49th Sts., PhiUdelphi'i Pa.
Russell Going to Coast
Ward Russell, author of "The
Worm Turns," a novel of college
life which Universal purchased and
which Fred Newnieyer will soon put
into production at Universal City,
leaves Nov. 23 for the Coast.
Garry McGarry Dies
Franklin, Pa. — Funeral services
were held here yesterday for Garry
McGarry, former director for Vita-
graph and Edison who died. of pneu-
monia in New York. A personal
friend of Elbert Hubbard, McGarry
was making arrangements for filming
Hubbard's "A Message to Garcia,"
at the time of the writer's death.
"Uncle Tom" Opening at Detroit
Roadshowing of "Uncle Tom's
Cabin," gets under way Nov. 27 when
the picture opens at Shubert's Laf-
ayette, Detroit, for an indefinite run.
Hornblow in New York
Arthur Hornblow, Jr., Samuel
Goldwyn's production manager, is in
New York. He announced that the
new Ronald Colman-Vilma Banky
vehicle is to be produced under its
original title, "Leatherface."
Rename N. Y. Studio
The Jackson studio in the Bronx,
New York, has been renamed the
Eastern studio. Eugene Spitz soon
starts production of a series of short
subjects, written by leading novelists
and starring Broadway players, for
the Actors' Fund.
Bombed Hammond Theater
to be Rebuilt by Owner
Hammond, Ind. — Repairs to the
State, wrecked by bombers, are im-
possible and the $1,700,000 structure
must be rebuilt, according to the
building commissioner. The Merch-
ants Improvement Assn., owner, an
organization of local businessmen, is
speeding plans for replacing the the-
ater. Meanwhile, police are at a loss
to determine the motive for the
bombing and are hunting terrorists.
Possibility that a fanatic is respon-
sible for the bombing is advanced, as
there have been no complaints
against the theater and dance hall in
the building, nor has there been labor
trouble, and, so far as known, Wil-
liam Kliehege, who operates the
house, has no enemies. Finding of
nitroglycerine in the ruins has caus-
ed the area to be roped off for
safety.
U. A. Changes Title
"Two Arabian Knights" yesterday
became "Two Hot Yanks." »A1
Lichtman announced the title had
been changed because many exhibi-
tors thought the story was a fantasy.
FOR RENT
Suite of 6 elegant offices and large
projection room.
To sub-let as whole at low price, or
rent singly with projection privilege.
Room 1212 1560 Broadway
BRYant 4685
WINNER
PHOTOPLAY MEDAL
1926
"BEAU GESTE"
TITLES AND ART EFFECTS
Produced by
H.E.R.
STUDIOS, Inc.
LABORATORIES, Inc.
RECOGNIZED
THE MOST MODERN AND COMPLETE
FIRST PRINT LABORATORY
AND
TITLE SERVICE
126-132 W. 46 ST.
NEW YORK
ON GUARD at your
hox'office WEEK AFTER J/VEEK!
WHEN you read the
ACTUAL box-office figures
IN the trade press
YOU realize again and again
THAT Metro'Goldwyn-Mayer
IS the most dependable of all.
IT^S the week'tO'Week releases
THAT keep the seats filled!
M-G-M makes the great
WORLD-famous Road-shows.
BUT equally important —
M-G-M is the dependable
SOURCE of picture supply!
n.
sS^^^f^ OF . , , ^
i / ,
"SPRING FEVER" fu ■
^^'•nneapolis. booste """''' " ^°""'
^- P. News. '^"'P^*' 'Spores
"The Stanley, PhilaH^I„k-
l^^y good week with^'':?^^"ioyed a
ROMANCE" [rLvt ^°^^ to
"PAIR CO-ED" fn, • ,
Omental. Chicago, up $4 000 W „■
Hames in "SPRINgVevER ."""
Variety. *^cvtK, repom
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, ^ovarro/ i ^O'^ANCE" fD
/A/R CO-ED" /n
'^'■cked at V- ^"MANCE" /M
V^«n«,. ^^ ^'"oty. Prov.de„^°;-;oi
"^^R/MG FEVER",.
\
A
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\\l
V
'"^is jiictare will ii
al
What Neii> York
Critics say:
"One of the stellar picture
plays of the year" — Mirror
"A picture that will strike
deep in the hearts and minds
of all. Don't miss it."
— A merican
"Brings tears to the throat
— if not to the eyes."
— Telegraph
"Creates deep impression.
— Times
"Scenes are great, grand
and powerful. Faithful to
the novel. Commands use l
of kerchiefs." — News
"Will be a box-office sue
cess.
))
— Graphic
and from Film Daily
"An outstanding picture of
the season. Gets under the anna qnilsson ^
skin. Is a superior film."
as the a/ife
ALICE JOYCE
as Fannu QarLand
NILS ASTHER
a J Kit m later years
CARMEL MYERS
as the Qiunerofthe Lnn
a ^A^COt UNITED ARTISTS PICTl
Each picture sold individually — On merit
ike moneys
The screen's most
vivid love drama of
99
VARIETY
}t of it
lost talked of novel in recent
becomes the outstanding motion
success of the decade*
Playing to tremendous business
Rivoli — United Artists Theatre,
iork City*
• Joseph M. Schenck /jr€5ent5
HERBERT
BRENON'S
A father's love for his son
1^ '*
A boy's love for a girl
1
J
\
^^m^^ PRODUCTION
L., ^y ' , ^"^HB WARNER
varwick
Deepin
ANNAQ.NILSSON
ALICE JOYCE
NILS ASTHER
CARMEL MYERS
MICKEY
McBAN
QSKITin
younqer
years
MARY NOLAN
as Moll\f Roland
NORMAN TREVOR
as Thomas RoLancL
DAILY
w
Fridm, November 18. 1Q27
Ohio Attorney General Scores Censorship
PERCENTAGE SHOWINGS
^Continued from Page 1)
Sam Lind; secretary, George M.
Feinberg. Trustees are in addition
to officers: John L. Damm John A.
Schwalm, A. C. Himmelein, Ernest
Schwartz, Martin Smith and Harry
Abram.
Ohio's organization is "unalterably
opposed" to percentage in any form
except first run bookings, states a
resolution passed at yesterday's ses-
sion.
"There is a grave doubt in my
mind as to the efficacy of wisdom
of state censorship of motion pic-
tures," declared Atty. Gen. Turner in
addressing exhibitors, while Cyrus
Locher, state director of commerce
said that the ban on fight films should
be a state and not a Federal law. The
attorney general's statement practi-
cally reverses his former position
when he refused to allow fight films
to be shown in Ohio.
If Shakespeare were an author
how would he "get across his stuff,"
R. F. (Pete) Woodhull, M.P.T.O.A.
president, challenged.
"The best censors in any business
are members of that business declared
Congressman James Begg, while
Pettijohn said censorship is ridiculous
"in view of what has been done in
Chicago."
H. H. Lustig, Cleveland exhibitor
who preceded Pettijohn at Wednes-
day's session in reporting on the Fed-
eral Trade Commission meeting, said
in summing up his viewpoints "Un-
less the producers cease their dom-
ineering attitude and change their
tactics, Federal control will result!"
Resolutions passed attacked the at-
titude of the Ohio Board of Censors
in refusing to allow exhibition of fight
pictures, asked the American Society
of Authors, Composers and Publish-
ers to give special rebates for houses
not open on Sundays, protested non-
theatrical competition, thanked Com-
missioner Myers for his attitude of
fairness at the trade conference, told
large distributor-exhibitors that it is
their duty to belong to state organi-
zations and cooperate with state leg-
islative committee on economy and
public service.
Reopen New Park
Johnstown, Pa. — Schercr & Kelly
have reopened the New Park after
improvements costing $20,000.
Parley to be Beneficial,
Washington Unit Feels
Seattle — Much good will come from
the Trade Practice Conference, ex-
hibitors here concluded after report
on the sessions was made by the ter-
ritory's delegates, James Hone, sec-
retary of the exhibitor unit, and Ray
Gromhacher, Spokane showman. A
potpourri show at midnight grossed
Orchestraphone Is
Shown at Columbus
(Continued from Page 1)
pany to get any definite criticism on
it.
Harold J. Smith, who two years
ago originated the idea of having
two turntables so that music might
be continuous by switching .from
one to the other, claims this instru-
ment has overcome the fault of an
abrupt halt between selections which
similar inventions have had. By
a modulation and blending device the
music may be changed from one rec-
ord to another without any distin-
guishing sound. Several pictures
already have been cued. List price
is $5,000 for each instrument.
Smith, Raymond Cloud, Arthur
Eidan and J. Ripley Kiel, electrical
engineers, and A. S. Dearborn, and
Dr. Moulton, of the University of
Chicago, comprised the technical
force engineering the project.
Artclass Will Enter
Feature Field With 14
(Continued from Page 1)
ited", "The Dream Dancer", "Cloaks
and Suits", "Helen from Hollywood",
"Broadway Knights", "His Honor the
Mayor", "The Kid's Last Fight", "In-
side Information", "Ladies and Gen-
tlemen" and "Why Blame Broad-
way".
Production of short subjects will
be continued.
Monta Bell Sailing
Monta Bell, whose new picture for
M-G-M, "Man, Woman and Sin,"
comes soon to the Capitol, sails to-;
day for Europe. He is accompanied
by Harry D'Arrast, Paramount. Beli
plans to be abroad several weeks.
"U" Western Booster Hurt
Vonceil Viking, the Coast-to-Coast
rider who is making a 3,000 mile
pilgrimage on horseback to arouse
interest in western pictures in gen-
eral and Universal westerns in par-
ticular, suffered a severe accident just
outside of Concord, North Carolina,
and now is in the local hospital there.
Casper, Wyo., Exhibitor Dead
Denver — W. R. Sample, owner of
the Rex and America, Casper, Wyo.,
was found dead in a local hotel. Po-
lice are probing the cause of his
death, as there is no apparent motive
for suicide.
Reinhardt Decision Wednesday
Status of Max Reinhardt's contract
to produce several pictures for United
Artists will be determined next Wed-
nesday, when the Court will deter-
mine the claim of Gilbert Miller of
Chicago who states that Reinhardt is
under contract to work for him.
St. Louis Operators' Ball
St. Louis — The annual costume
ball of the St. Louis M. P. Opera-
tors' union was held at the Arcadia
ballroom.
Patent Law Changes
Dublin — The new Patents &
Trade Marks Act in the Irish
Free State, which became ef-
fective Oct. 1 is considerably
different from the old law.
Previously, British patents and
trade marks covered all of Ire-
land, but, with the new act in
force, they will automatically
cease to function in Ireland. It
is necessary, therefore, for all
holders of British patents and
trade marks desiring to retain
protection in Southern Ireland
to "validate" their patents
there.
Meeting on Film Board
Ruling is Postponed
(Continued from Page 1)
there have been no public indications
of opposition to the new ruling in
other exchange centers.
Under the ruling, managers are
fined $25 for first offense, $50 for
second, an-d expelled for the third.
Expulsion makes them practically in-
eligible to manage an exchange af-
filiated with the organization.
Cohen Asks Exhibitors
to Endorse Resolutions
(Continued from Page 1)
in a printed form being sent out by
Sidney S. Cohen, president of the
organization.
The resolution ask that each the-
ater in every zone considered an in-
dividual entity; that it be accorded
the right to negotiate for product in
the open market, and that every pro-
ducing company be permitted to
show its product in every zone. Futh-
er, it is stipulated that protection
accorded to first run houses, wkether
affiliated or independent theaters, be
confined to the actual zone or radius
in which the theater operates. Exhi-
bitors are asked to endorse the re-
solution in writing.
Canada Entering Field in
Earnest, Studio Head Says
(Continued from Page 1)
''While we do not propose to have
any active rivalry or competition with
Hollywoodj our studios will be
among the largest in the world, and
our productions second to none, he
said. The studios will cover 50 acres,
which is three times as large as any
in Hollywood or Britain at the pres-
ent time. The first will be built in
April, and from then on we will
gradually extend. The new picture
center will be known as Cinema
City. Some 800 acres of land have
been set aside to take care of indus-
trial developments and residential
tracts.
"It is our intention to specialize in
educational and historical produc-
tions, leaving comedies out entirely."
Equity Offers Players
Just One More Chance*
(Continued from Page 1)
emphasized the point that this would
be the last chance offered the Holly-
wood players. If they fail to line
up solidly behind the movement, orj
to back Equity after coming intol-]
the Association, then Equity wilfl'
wash its hands of any effort to gen^
erally organize the studios, Dullzel
stated.
Equity's headquarters in New Yorl
have received no advices as to th(
definite launching of a second or
ganization movement of players, bul
the Association's committee in Hoi
lywood is understood to be mappini^
such a campaign. However, no defi'
nite steps will be taken until Equit;.
has completed assurances that play-
ers are wholeheartedly behind the?^
movement. Frank Gillmore will re-
turn from Chicago Monday, when
some announcement is expected to!;
come from the Equity offices. MeanJj
while a meeting of Equity members-!
has been called for Monday at Hol-
lywood.
End of Columbus, O.
Theater Strike Seen
(Continued from Page 1)
purpose that of higher wages, word
from union headquarters indicates.
Both strikers and the managers are
awaiting definite word from New
York before settling the strike. Both
sides were hopeful that negotiations
initiated at a conference in New York
last week would be concluded in time
for the men to resume work early
this week.
If the strikers return it will be
on a basis not unlike that which
caused the strike, demands for high-
er wages and more men not being
granted.
<
Stapleton Returns
Joseph P. Stapleton, manager ofl
distribution for Sentry Safety Con
trol. has returned to New York from
a sales trip.
Back from Europe Today
David Loew, Arthur Stebbins and
Mrs. Stebbins return from Europe
today on the Berengaria. _
Colvin Brown Returning
Colvin W. Brown, vice-president of
FBO, who has been abroad for the
last three months in the interests of
foreign sales and distribution, arrives
in New York tomorrow.
Close Theaters as Meyers' Tribute
Duluth — All theaters operated by
the Clinton-Meyers Co., including the
Lyceum, Strand, Doric and Star,
were closed for one day as a tribute
to Charles P. Meyers, vice-president
and treasurer, who died here re-
cently.
UKAITV, IJ1{1LL1AINCF. and
STHEN(; TH for YOll in
Fox PKOFIT PlCI UKES
for December
"SILK LEGS"— Another
MADGE BELLAMY HIT ^
AKTHIR ROSSON Prodmtion
Slorv bv l'"r«Mloriru Sayor
"COME TO MY HOUSE"
OLIVE BOH DEN— TONY MORENO
ALFRED E. GREEN Production
Story by Arthur Soiiiers Uuchc
"THE WIZARD" .4n EDMUND LOWE THRILLER!
I'roni ihr
mystery
drum a by
Ga.stoii Leroux
RKJfVRD
ROSSON
cast inrliidcs
Leila llyams
INorman
Tr<'vor
narr> Norton
(iiistav von
ScvfTcrlitz
(»<'or«r«'
Kotsonaros
11"
>/
Besides
Nancy Carrol!,
in the support of
VIRGINIA VALLI
"LADIES
MUST DRESS"
has Lawrence Gray
Earle Foxe and
Hallam Cooley,
"WOLF FANGS"
has a dog hero
THUNDER
and
Caryl Lincoln
^^■
for her —
MADGE
BELLAMY'S
latest hit,
is "VERY
CONFIDENTIAL"
WILLIAM FOX presents to you for the last two months in the year six "audience pictures'^^
of unusual strength and appeal. Released in November are "VERY CONFIDENTIAL"
with Madge Bellamy and "LADIES MUST DRESS" with Virginia VaUi— both with splendid
supporting casts— and "WOLF FANGS," a dog-hero picture that^is at once drama and cnter-
lainment. December will bring your theatre "THE WIZARD," a mystery melodrama of high
grade, with Edmund Lowe and a strong cast; Madge Bellamy, again, in "SILK LEGS," a made-
to-order eye-opener for Bellamy fans; and "COME TO MY HOUSE," with an all-star cast including
Olive Borden, Tony Moreno, Ben Bard, Cornelius Keefe and .Doris Lloyd. Fox November and
December releases will again show in your box office that "Who Plays with Fox Profits With Fox!"
I LY I'Ticlay. November 18. 192
■1USIf>^^JmU^
Four Screen Players Are Cited
Some Players Oppose Anti-Alien Move — Gene Cameron Killed — Independent Producing
Company Disbanded — Janet Gaynor Declines Renewal^ Other Wired News from Studios
ARBO, BANKY, FARRELL,
Credit for the best performances
the year has been awarded by
'hotoplay Magazine" to Greta Ciar-
I, V'iinia Banky, George Bancroft
id Charles Farrell, these players
ive been advised. Votes were cast
r work in three pictures in each
stance. Fourteen others wlio won
stinction in two pictures also are
ted.
The players and pictures are: Tliree
irformances: Greta Garbo. for "The
;mptress", "Flesh and the Devil"
d "Love"; Vilma Banky, for "The
inning of Barbara Worth", "The
ight of Love" and "The Magic
anie"; George Bancroft, for "Old
onsidcs", "Underworld" and "The
ough Riders"; Charles Farrell, for
)ld Ironsides", "Seventh Heaven"
id "The Rough Riders".
Two performances: Adolphe Men-
u, Richard Dix, Emil Jannings,
'allace Beery, Lon Chancy, John
ilbert, William Haines, Dolores del
io, Renee Adoree, Marion Davies,
;be Daniels, Ernest Torrence, Lil-
m Gish and Rudolph Schildkraut.
SHER, SMALL, ROGERS
Firm of Asher, Small & Rogers
been dissolved by mutual con-
nt. Dissension was not the cause
the dissolution, which was decided
on because each of the three firm
;mbers has interests which occupy
his time.
Edward Small will continue as an
lependent producer as will Char
R. Rogers who now is producing
; Ken Maynard series and has
ns for two more units. E. N.
her will continue as supervising
ducer for First National.
'our pictures have been made by
company since expiration of the
itrinne Griffith contract. These are:
he Cohens and Kellys," "McFad-
's Flats," "The Gorilla" and "La-
s' Night in a Turkish Bath."
leinhardt to Introduce
New Technical Angles
Development of players along new
t:hnical lines will be attempted by
Iix Reinhardt in his productions for
liited Artists. He believes the in-
C-idual player has been smothered
i: settings and mass activity. He
fins to avoid spectacles and to de-
vlop intimacy on the screen.
F. N. Busy
First National's president,
Clifford B. Hawley, en route
to the Coast with Richard A.
Rowland on his first visit since
taking over the presidency of
the company will find the Bur-
bank studios buzzing with ac-
tivity on his arrival here. The
company's studio force now is
working full blast, with pic-
tures being turned out ahead of
schedule. Watterson R. Roth-
acker, studio chief, has returned
from New York.
YOUNG ACTRESS SEVERS
CONNECTION WITH EOX
TO MOVE
ON ALIENS FORECAST
Many players are declared opposed
to deportation of foreign film actors,
and may throw their strength against
any such plan at Monday's meeting
of the film branch of Actors' Equity.
There are players, however, who
claim American talent is being push-
ed into the background to make way
for foreign talent, and they plan an
appeal to the Dept. of Labor for
strict enforcement of the immigra-
tion laws, to deport any aliens who
are remaining in this country il-
legally.
Janet Gaynor has severed her con-
nection with Fox, it is understood.
The youthful player who rose to
laiue by her work in "7th Heaven,"
is said to have refused to sign a new
contract with the company, follow-
ing attainment of her majority age.
blie was scheduled to play in
"Hangman's iiouse," which is to
mark return to the screen of Wil-
liam Farnuiii. Betty Bronson may
oe assigned the role, it is indicated.
A Utile
from *' Lots'*
By RALPH WIL.K
Fitzroy Starts Second of
Jack London Series
Roy Fitzroy is supervising 'The
Devil's Skipper," second of the Jack
London series for release by Tiffany-
Stahl. Edgar Lewis is directing. The
first of the series was "The Haunted
Ship" which Forrest Sheldon direct-
ed under Fitzroy's supervision.
Others in the series are: "Stormy
Waters" and "Sea Prowlers."
McAllister in "Abie"
Paul McAllister has been signed
by Paramount for a rc'e in "Abie's
Irish Rose."
Fox Comedian Killed
in Accident at Yuma
Death of Gene Cameron, comedian
working for Fox, is reported in dis-
patches from Yuma, Ariz., where his
automobile turned turtle. His two
cousins, Peggy Baldwin and Sue
Langford, actresses, were injured in
the accident. The three were en
route to Dallas where Cameron in-
tended to spend Thanksgiving with
his mother. He had worked for Fox
for five years.
Gehrig May Make Serial;
"Babe" Ruth Rejects Offer
While on the Coast, "Babe " Ruth
rejected an ofier of $40,00U to ap-
pear in two serials for the staie-
rights' market. Lou Gehrig was to
have also appeared in the serials.
Kuth believed he needed a rest fol-
lowing his barnstorming tour and
that was his reason for refusing the
picture offer. It is thought that
Gehrig will appear in pictures fol-
lowing the 19^8 baseball season.
Shore Titling Brenda Film
Viola Brothers Shore is titling
"The Port of Missing Girls," Brenda
production.
Mary Maberry and Ellis Leads
Mary Maberry and Robert Ellis
have been cast as leads in "The
Law's Lash," featuring Sandow, dog
star, for Pathe release under direc-
tion of Noel Smith.
Tim McCoy's Next Chosen
"Riders of the Dark" is Tim Mc-
Coy's next picture for M-G-M. It
is from a story by W. S. Van Dyke,
McCoy's director.
Tiffany-Stahl Signs Patsy
Ruth Miller, McGregor
Patsy Ruth Miller and Malcolm
McGregor have been signed by Tif-
fany-Stahl on a four picture con-
tract.
F. N. Buys "No, No, Nanette"
First National has acquired screen
rights of "No, No, Nanette," musi-
cal comedy by Otto Harbach and
Frank Mandel.
Goulding Making Burlesque
Alf Goulding now is directing a
burlesque on "Carmen" at the Mack
Sennett studios. Daphne Pollard
heads the cast.
Hollywood
CHARLEY PIKE, retired railroad
man, is becoming one of our best
little globe-trotters. He recently re-
turned from a trip to China and Ja-
pan, and in January will go to
l'"nroi)e. By the way, we still re-
nunij)er the venison dinner Charley
served the Cecil B. DeMille party,
which was en route to Hollywood,
from Salt Lake City, in February,
1926.
* * *
Joseph Jefferson O'Neil, veteran
\etv York sport writer, is still in-
terested in football. He declares the
(jame between Loyola and St. Regis
is the best he has seen on the Coast.
* * *
C. "Chap" Chapman, for several
/ears interior decorator at the Para-
mount Long Island studio, has joined
the Fred Niblo unit, which is making
"The Leather Face."
* * ♦
Our Passing Show: Jim
Tiilly visiting the Metropol-
itan studio and viewing some
important "rushes"; Glen
Lambert reading a letter from
Ben Burbridge, the explorer,
who will head an expedition
to the Congo.
* * ♦
Speaking of expeditions, J. R.
Bray, who is heading the Pathe-Bray
expedition along unconquered rapids
of the Colorado, has financed several
trii)s to untravelled sections of the
world. One of his jaunts was to the
nterior of Africa, while another took
him to Labrador. Brady headed one
t;xpedition to China and also has been
around the world.
* * *
One of the busiest character
actors on the Coast is Gustav
von Seyffertitz who is now
working in the "The Red
Mark". von Seyffertitz gave
an excellent performance in
"The Gaucho".
* * *
Stanley Povitch, "musical dance
director", has arrived from the East.
He directed dance numbers at the
Paragon studio, Fort Lee, and at
the old Famous Players-Lasky
studio on 56th St., New York.
Young to Adapt Kyne Story
Waldeiiiar Young has been assign-
ed to write scenario of "The Tide
of Empire," Peter B. Kyne story
which Jack Conway will direct for
M G-M. Joan Crawford has been
cast for the picture.
r
By Harold B. Franklin for
Million Dollar Theatrer
Los An^elesr for Ex-
■ ■ tGnciQd RunS ■ ■
For California Tiieatrer
San Franciscor startintil
Tiianks6ivin£t Week.
By Balaban and Katz for
NcVickers TKeatrer Chi-
cactOr for Extended f/.
■ ■ R.un! ■ ■ t^
i
is Set for Extended
Runs in World's
Greatest Theatres
^^^'
»p'-
Fl Rf T MATIOHAl f PEClAt
;^r NEWSPAPER
o/ FILMDOM
ANDWEEKLY
FILK DIGEST
VOL. XLII No. 43
Sunday. November 20, 1927
Price 25 Cents
Discovered by Carl Loemraiei Glenn T
Tryon - a Oarl Laercn:
Watch hla col HfL-' ^
^lv>^
of e
and a
sret hii.
liaeirmle
discovere
1^ LaeiniBl
m lift est comedv
■- crash, f ^-
AHERO/
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KICHT
tort
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WITH PATSY RUTH MILLER
JhtotherBkf Hit on the Biijf Gi4n Croup/
CONSISTENCY
IN JUDQMENT
makes
THE FILM DAILY
the
RECOGNIZED AUTHORITY
REVIEWS
IN THIS ISSUE
A Bowery Cinderella
A Texas Steer
Dead Man's Curve
Gold from VVeepah
Goodtime Charley
The Harvester
The Last Waltr
The Slaver
One Glorious Scrap
Shanghai Bound
NOT HIQH BROW
NOT LOW BROW
but
BOX OFFICE REVIEWS
in the
SHOWMAN'S OWN LANQUAQE
<^ost Sensational Role of Year
PIIXLLIS HAVEII
AS ' ROXIE HARr^ iH
FOLLOWING a series of sensa-
tional successes which have
established her as one of the biggest
finds of recent years, Phyllis Haver
is destined to score one of the great-
est individual triumphs in screen
history as "Roxie Hart" in the dy-
namic DeMille Studio Production
"Chicago", Directed by Frank Urson,
PHYLLIS HAVER
as the Jazz Queen
Slayer "Roxie Hart"
featuring in the cast Victor Varconi,
Virginia Bradford, Robert Edeson,
Julia Faye, May Robson and T. Roy
Barnes. Adapted by Lenore J. Coffee
from the play by Maurine Watkins,
produced on the stage by Sam H.
Harris.
Pafhe Exchan^e> Inc.
DeMille Studio pictures - Patme news
^i WESTERNS - PATHESERIALS - PATHE'COMEOIES
Producers Innrnaiion.,! Corp. 1 Ml Wcit ir.ih St . New York. WILLIAM M. VOGEL, General Manager, Foreign Distributors of DeMille and Metropolitan Studio Productions,
Member of Motion Picture Producers and Distributors of America, Inc., WILL H. HAYS, Preiident.
EGGERS
INCORPORATED
Photo
Engraving
Specialists
to the
Motion Picture
Industry
DAY AND NIGHT
250 West 54th Street
NEW YORK
Telephone; Columbus <I4I'2-S
7>f^ NEWSPAPER
o/'FILMDOM
iHim
ANDWEEKLY
FILM DIGEST
^mnsfp
VOL. XLII No. 43
Sunday, November 20, 1927
EstMishnt 1918
WHEN IN NEED
OF
16 M. M.
Reduction or Contact
PRINTING
DUPLEX
IS READY TO SERVE
YOU WITH SERVICE
AND QUALITY—
-^m^ —
DUPLEX - LLC.
<»HONE STILLWELL 7930
L'
JOHN W. AUCOATE. Publishtr
INDEX
EYES ON HOLLYWOOD, An Editorial by Maurice Kann 3
FINANCIAL, by Charles F. Hynes 4
PRESENTATIONS, by Jack Narrower 5
REVIEWS OF THE NEWEST RELEASES, by Lilian W. Brennan 6-7
THEATER EQUIPMENT AND MANAGEMENT, by Arthur W. Eddy... 8
FOREIGN MARKETS, by James P. Cunningham 9
HOLLYWOOD HAPPENINGS. Coast News by Telegraph 10-11
"A LITTLE FROM LOTS." by Ralph Wilk 11
THE WEEK'S HEADLINES 11
AND THAT'S THAT, by Phil M. Daly 12
REVIEWS
PACE
A BOWERY CINDERELLA 6
A TEXAS STEER 6
DEAD MAN'S CURVE 6
GOLD FROM WEEP AH 6
GOOD TIME CHARLEY 6
PAGB
THE HARVESTER 7
THE LAST WALTZ 6
THE SLAVER 7
ONE GLORIOUS SCRAP 6
SHANGHAI BOUND 6
SHORT SUBJECTS 7
The
RIGHT
Picture
At the
RIGHT
Time
dd
CHARLIE
CHAPLIN •"
SUNNTSIDE
FF
(^Re-issue)
RELEASED DEC. 25th
WITH NEW PRINTS AND ACCESSORIES
Pathe
The Life of Los Angeles
Centers at the
AMBASSADOR'S
Famous
Cocoanut
Grove
Wv^^J^TM
special Nights
Tuesday and Saturday.
College Night Every
Friday.
Il
1
Centralization
IITHEN architect, engineer, and
' ' service man work apart, com-
plete harmony is seldom attained.
Under central direction in a compact
organization, all the talents of all
the experts, co-ordinated and har-
monized, are at the client's disposaL
Centralized control of practically
unlimited resources in finance, in
quality merchandise, and in distribu-
tion facilities, enable us to give more
in service and material value, more
prompt delivery, and more, when
warranted, in credit accommodation.
No job is too big for our SINGLE
CONTRACT plan; no material or
service need too small to command
our prompt attention.
'National Theatre
Supply Company
Offices in all Principal Cities
I (4006A) II
THE
:%g^
DAILV
Sunday, November 20, 1927
I
I
1
3
I
I
i
i
3
3
I
i
i
i
i
ADVERTISERS
LAST WEEK
IN
The Film Daily
Breakers Hotel
Filmlab, Inc.
Gromlow Film Lab.
Edward L. Klein Corp.
Horlacher Delivery Service
Paramount Pictures
M-G-M Pictures
Stone Film Library
Edward B. Smith
Sofferman Bros., Inc.
Motion Picture Capital Corp.
Sentry Safety Control
Universal Pictures
Pathe Exchange, Inc.
Ambassador Hotel, Los Angeles
Duplex Machine Co.
Eggers Photo Engraving
Fred E. Hamlin
Arthur W. Stebbins, Insurance
States Cinema Productions
Hollywood Plaza Hotel
Brooks Costume Co.
First Division Pictures
Richmont Pictures
Pathe News
Guarantee Exterminator Co.
Willoughby's
Wafilm, Inc.
Joseph Hoover
Lee Lash Studios
Harry Cohen Agency
Arthur Fisher Agency
Fally Markus Agency
Amalgamated Vaudeville Agency
Al Boasberg
Harold Shumate
Frank Zucker
Bureau of Commercial Economics
The Educational Screen
Eastman Kodak Company
F. A. A. Dahme
Elmer J. McGovern
Lobby Display Frame Go.
M-G-M News
Artlee Pictures Corp.
Quality Distributing Corp.
Fox Pictures
Carlos Pictures Corporation
First National Pictures
Harold Shumate
Artclass Pictures Corporation
Weiss Brothers
National Screen Service
Lumas Film Corporation
Hennigan Program Covers
Times Square Drapery Company
Kinograms
H. E. R. Studios
United Artists Pictures
FILM DAILY BRINGS RESULTS
iHE
o/ FILMDOM
AHDWEEKLY
FILM DIGEST
VOL. XLII No. 43
Sunday, November 20, 1927
Price 25 Cents
GENERAL EXODUS TO
COAST CONTINUES
Pearson, Flinn, Reisman
Leaving — J. M. Schenck
Going Next Week
Add the names of Klnicr Pearson,
Jolin Flinn, vice-presidents and
Phil Reisman, head of distribution
for Pathe, to the list of executives
who are leaving or en route to the
Coast. They are scheduled to leave
Sunday.
With Joseph M. Schenck of United
Artii;ts slated to leave for the Coast
next week, practically every com-
pany wmH be represented by major
execiitives at the studio.
Executives deny there is any sig-
nificance to the general exodus to
Hollywood other than the usual per-
iodic visits in connection with pi'o-
duction activities.
Speaker Longworth Favors
Admission Tax Repeal
Washington — Repeal of the tax on
amusements is strongly urged by
Speaker Longworth, who believes the
tax bill will be the first measure of
major importance to be passed by
the House in December. Comment-
ing on theater admissions, he said:
"Certainly we should repeal the tax
on tickets of admission to places of
amusement."
French Exhibitors Hit
Caricatures in Films
Paris — American producers are
Icalled on to refrain from making
ifilms which misrepresent French men
land women, in a resolution of the
iFrench exhibitor association. Copy
|of the resolution was forwarded to
the Ministry of Foreign Affairs.
"Frenchmen are always shown as
/•illains and French women as
/amps," the resolution states. "We
{^CotitinHcd on Page 12)
Fniversal Extends Site
of Kansas City House
Kansas City — Universal Theaters
3orp. has bought the Uptown build-
ing in extension of its site for the
p,200-seat theater which is rapidly
kpproaching completion. The house
/ill be known as the Uptown. Cap-
itol Enterprises is the local subsidi-
ary of Universal, which also controls
Operation of 80 theaters in Missouri,
^ansas, Iowa and Nebraka.
PEniJOHN SAYS HE WAS
MISQUOTED^AT DALLAS
Denial Made Exhibitors
Were Promised Lower
Film Rentals
Claim that he was misquoted in dis-
patches from Dallas stating he had
told exhibitors that lower film rent-
als would result from "plugging"
new faces in a move to reduce produc-
tion costs was made by C. C. Petti-
john, head of Film Boards of Trade,
on his return to New York.
Pettijohn saj-s he told Texas the-
ater owners that conditions would be
better "only when exhibitors get
back into the picture business and
(Continued on Page 12)
British Lords to Concur with
Commons on Quota, is View
AS U. A.
Saxe Opening Forty-fifth
House of Wisconsin Chain
Milwaukee — With opening Satur-
day of Saxe's 45th theater, the $1,-
000,000 Garfield, Milwaukee will have
a de luxe house within walking dis-
tance of every home in the city. J.
William Deubach, former St. Louis
and Chicago theater manager, is in
charge of the new house. This is
Saxc"s fourteenth local house.
Grainger to Los Angeles
Salt Lake City — James R. (Jimmy)
(jrainger, general sales manager of
Fox, now on a swing around the na-
tion on sales, spends the week-end
here and then proceeds to San Fran-
cisco and Los Angeles.
Gloria Swanson will remain with
United Artists as one of the owner-
members of the company, states
Joseph M. Schenck, following a series
of conferences with the star-producer.
Schenck's statement denied that
Miss Swanson has been considering
releasing her pictures through any
other channels and that she was under
a two picture contract only.
"Miss Swanson is an owner-member of
United Artists, together with Mary Pickford,
Norma Talmadge, Charlie Chaphn, Douglas
Fairbanks. David Walk Griffith, Samuel Gold-
wyn and myself," Schenck said, "and as such
she will naturally continue indefinitely to re-
lease her picture? through the company of
which she is part-owner. Any other rumors
to the contrary are without foundation."
Ohio Exhibitors Warned
Against Alleged Fraud
Columbus, O. — The state organiza-
tion has issued a warning to state
exhibitors against a man named Hal-
sey who claims to represent the
"Conmiunity Film Co. of Buffalo"
with a screen advertising service
called "Booster Films." Halsey's
plan is to line up a theater in a town
to show the advertising film, and then
secure advance payments from mer-
chants on the promise of featuring
(Continued on Page 12)
Eyes on Hollywood
THE next move will come out of the West. All signs point in
the direction of Hollywood. The atmosphere continues to
be charged with a mysterious something and many mouths
are tightly sealed.
Mission-bent are a number of important executives. Before
another week elapses the film colony will find the following
assembled :
For Paramount, Adolph Zukor and Sidney Kent.
For First National, Clifford Hawley and Dick Rowland.
For Metro-Goldwyn-Mayer, Nick Schenck. Louis Mayer,
of course.
For Pathe, Elmer Pearson, John C. Flinn and Phil Reisman.
For Universal, Carl Laemmle already arrived.
For Fox, Winnie Sheehan.
(Continued on Page 4)
Bill Passed With Initial
Ratio of 71/2 Percent
Increasing Yearly
By ERNF.ST W. FREDMAN
Editor "The Daily Film Renter"
London (By Cable) — Passing of
the Films Bill by the House of
Commons fixes the quota for 1928
at 7j/< per cent with an increase of
2j4 per cent yearly till it reaches 25
per cent in 1925. The measure is
expected to be passed by the House
of Lords early next week.
Important amendments to the bill
provide that foreign directors will be
allowed to make British pictures, and
distributors' and exhibitors' licenses
may be revoked after three violations
of the terms of the enactment. An
important feature which caused heat-
ed discussion was the definition of
(Continued on Page 12)
Business Better in Middle
West, Julius Stern Says
Itnproved business conditions in
the Middle West are reported by
Julius Stern, head of Stern Film
Corp., who has returned to New
York from a visit to Chicago and
other Middle West centers.
Admission Reduction
Advocated in Michigan
Detroit — Cutting of admission gen-
erally throughout the district is be-
ing advocated editorially by the
"Michigan Film Review," which
claims that a slight reduction in
prices would result in a material in-
crease at the box office all along the
line.
Twin City Invasion by
Fox Speculation Topic
Minneapolis — Whether Fox will
build theaters in Minneapolis and St.
Paul, is a subject of speculation here,
despite assurances that the proposed
invasion will be carried out as
planned. This is due to the deal for
product closed by James R. Grainger,
general sales manager, with North-
west Theaters (Finkelstein & Ruben).
The deal embraces the complete out-
put for the coming year, and as-
sures Fox first run representation
as well as playdates over the F. &
R. Circuit.
Intention of Fox to invade the
Twin Cities regardless of any product
(Continued on Page 12)
THE
■a^!Si
DAILV
Sunday, IMovember ^u, i^z/
Vol. XLII No. 43 Sunday, Nov. 20. 1927 Price 25 Gents
JOHN W. ALiCOAfE
Publisher
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York. N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday,
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel: 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London. W. I. Ber-
lin— Lichtbildbuehne, Friedrichstrasse, 225.
Financial
Warner Brothers' issues were the met ac-
tive among film stocks during yesterday's
trading. A total of 3,700 shares of "A"
changed hands and 3,500 shares of common
of this company were traded. Common lost
one and three-eighths points.
Low
40 J4
High
Am. Seat. Vtc 40 J4
*Am. Seat. Pfd
*Balaban & Katz
♦Bal. & Katz Vtc
Eastman Kodak ..170 169 '4
tFilm Inspection .. 4;^ 4>^
First Nat'l Pfd... 27 H 27 "4
Fox Film "A" ... 77 76J^
tFox Theaters "A" 20 19J4
*Intern'l Project
Loew's, Inc 56Ji 56^
ttLoew's, 6s 41... 105^ 105^4
ttLoew's, 6s41x-war 99J4 99
M-G-M Pfd 2554 25^
•M. P. Cap. Corp
Pathe Exchange . 4J4 ^Vi
Pathe Exch. "A". 24M 23 J4
ttPathe Exch. 7s37 86}^ 86
Paramount F-L ..108 107i/5
Paramount Pfd. ...120J4 120J4
*ttPar.Bway.5^s51
♦*Roxy "A" 29 31
**Roxy Units 32 34
**Roxy Common .. 6J^ 7Ji
Skouras Bros 39
Stan. Co. of Am... 59 5854
tTrans-Lux Screen 3^ 3J^
*Univ. Pictures
Univ. Pict. Pfd.. 99 97 !4
tWarner Bros. .. 1454 12?^
Warner Bros. "A". 24 2254
Close
4054
48
607/1
7354
170
45i
27^
76M
20
10
5654
105H
995^8
2554
7
4J4
2354
86/2
108
120J4
101J4
5854
30
9754
13J4
23JI
Sales
200
400
100
1,300
2,500
1,600
MOO
20
15
300
'366
2,100
3
2,100
1,100
600
"'eo
3,500
7,700
•L«8t Prices Quoted •*Bid and Asked (Over
the Counter)
tCurb Market ttBond Market
NOTE: Balaban & Katz is listed on tlie
Chicago Board; Skouras on the St. Louis
Stock Exchanee and Stanley In Philadelphia
When you think of
INSURANCE
you are thinking of
S T E B B I N S
Specialists in Motion Picture
and Theatrical insurance for
the past twenty years
Arthur W. Stebbins & Co., Inc.
1540 Broadway N. Y. C.
Brrant 5040
Eyes on Hollywood
(.Ccmtinued from Page 3)
All of the other important producing and distributing organi-
zations will have their resident vice-presidents on hand and
so, as you will readily see, it will become mighty easy for the
combined resources of the industry to get together.
It may be that the exodus westward has no special signifi-
cance. Annual visits to the studios perhaps, but we feel in our
bones that there is something else in the wind. Time and head-
lines will tell the story.
Don't be surprised, however, at what you hear. When these
executives reach Hollywood, special wires will burn and all sorts
of yarns will reach the public prints. Corners have been cut at
the studios, but the pruning apparatus can and will be oiled to a
higher degree of efficiency. The introduction of new faces and
insistence of more equitable behavior from the old are some of
the methods.
How They Feel Abroad
More on the importance of toeing the mark insofar as the
feelings of our good customers abroad are concerned :
Paul Claude!, French ambassador to the United States, criti-
cizes producers for making French soldiers appear a^ scapegoats.
Dr. Sylvino Gurgel do Amaral, Brazilian ambassador at Wash-
ington, deplores the picturization of Rio de Janeiro as an over-
grown village.
Neither incident in itself is important. There are villains in
every country, and any well-intentioned director may slip
up on detail. But once again it is demonstrated how sensitive
foreign people can be when national traits or national feelings
are stepped on.
KANN
New Faces Contest is
Launched by Goldburg
Contest to provide new faces for
the screen has been started by Jesse
J. Goldburg, president of First Divi-
sion Pictures in association with
"Film Fun". Eight preliminary win-
ners are to be chosed and the finalist
given a contract in First Division pic-
tures.
T.O.C.C. Plans Annual Supper-Dance
Arrangements have been completed
for the annual supper and dance of
the T.O.C.C. which is to be held on
Dec. 16 at the Plaza hotel. A show
will be staged with music by Dant-
zig's orchestra.
Start Series at Nice
Nice, France — Production has been
started at the Riviera studios by
Harry Lachman, Rex Ingram's form-
er manager, who is making a series
of comedies written by Nina Wilcox
Putnam featuring Aeros, a new
French discovery, as star.
Comerford Continues Expansion
Pottsville, Pa. — The Comerford
circuit will open the Capitol Monday
with a combination policy. The
house seats 2,000, and is combined
with a store and apartment structure
costing $60,000. The company will
soon open a theater at Williamsport,
and has projects under way in eight
cities in Central New York.
Business Conditions Off at
Detroit, Regional Says
Detroit — Conditions are generally
bad here according to reports re-
ceived from exhibitors, due to the
unprecedented industrial depression
and the overseating throughout the
territory, according to "The Michi-
gan Film Review."
Nose-Thumbing Out
Portland, Ore. — The municipal
censor board in future will not per-
mit any picture to be shown in city
theaters which contain the objection-
able gesture of nose-thumbing.
McGinley to Denver
Salt Lake City — Lawrence J. Mc-
Ginley, former Paramount manager
here, has resigned to join M-G-M
at Denver.
Miami House Reopens
Miami, Fla. — Biscayne Plaza on
Miami Beach has reopened. The
house is under the management of
Mrs. Anna H. Sessions.
BROOKS
THE NAME YOU GO BY
WHEN YOU GO TO BUY
iimsH
OO-^V^NS AND UIVII!<OR.M[S
I1437 BWAY. N.y TEL5580 PENN.
— ALSO 25.000 COSTUMES TO "MT
DJUIY TIPS VraiCH HEAM DOIXAOS POP SHOWMEN
"The Cat and the Canary"
(Universal)
All the boys in town were invited
through the columns of "The Ak-
ron Times-Press" to present them-
selves at the Orpheum on Saturday
morning at ten o'clock in spooky
costumes — any of the grotesque rigs
they would wear at a Hallowe'en
party. Each boy in costume was ad-
mitted free to a special performance.
The Buckeye Cycle Co. offered prizes
for the best costumes. — A. T. Bot-
zum, Orpheum, Akron, O.
"His Dog"
(Pathe)
Tie-up was arranged with the Ani-
mal Rescue League and a truck load
of stray dogs was driven around the
city to advertise the showing. The
League was so enthusiastic regarding '
the picture and also its possibilities ,
for promoting the love of animals,
that it is to be recommended at the
annual convention now being held in
Indianapolis. — Fred Campbell, Rialto, .
Louisville. i
Taylor Announces Name Change ;
Toronto — P. C. Taylor, general
manager for FBO in Canada, states
the company is now operating in the
Dominion under the title of FBO I
Pictures Corp. of Canada, Ltd.
Raynor Goes to Buffalo
Cleveland, O. — William Raynor
has resigned as manager of Reade's*
Hippodrome, and is now managing
the LaFayette in Buffalo.
MOTHERHOOD
ROAD SHOW
The World's most human photoplay.
Breaking Box Office records every-
where.
STATES CINEMA PROD. CORP.
729 7th Ave., N. Y. C.
Sveruone
M Wherever
m you go —
m Plaza Hotels
m are famous.
— In Boston
-in New York [£ ffi
-In London „ _
Also In
Hollywood
tf« the
HOllrVWOC D
PIAIA
HoUyvood, Cabfomja
z^
THE
Sunday. November 20, 1927
^^
DAILV
"
SHOWMANSHIP ANALYSES OF
PRESENTATIONS AT LEADING
THEATERS
Presentations
A PRACTICAL GUIDE TO ALL
EXHIBITORS IN BUILDING UP
PROGRAMS
-
CLIff EDWARDS BRIGHT
SPOT AT STRAND, N.Y.
Natlianicl Sliilkrct and the \'ictor
Salon Orchestra presented "Inspira-
tions", "a musical presentation of in-
timate episodes in the lives of fa-
mous composers that inspired their
never-to-be-forgotten melodies". In
other words, a potpourri of classic
numbers from the great composers
including Liszt, Beethoven, Chopin,
Tschaikowsky. In conjunction with
the musical rendition an appropriate
pantomime was worked out with each
selection, the vocal ensemble being
heard in most instances. A very well
developed offering destined to delight
the lovers of good music.
Sofia del Campo, South American
operatic star sang "Mirelle" and
"Nightingale". The Eight Cocktails,
dancing cirls, scored a hit with their
excellent'"Ti!ler" steps and "Ukulele
Ike", the singing strummer got a
big hand before he did a thing. The
boy's a hit although he can't sing.
He does strum a mean uke and' his
songs, the wisecracking kind, ap-
peared to amuse the crowd. Realjy
the bright spot of the show if the
applause counts. Shilkret and the or-
chestra appeared for the finale intro-
duction in a rendition of "Blue
Heaven". This was followed by
"ShufTlin' the Deck," a dance revue
with the girls dressed in silver tights
and caps topped otT with hearts,
spades, clubs and diamonds and a
series of backdrops appropriate to
the cards. Novel and some sprightly
stepping. "Breakfast At Sunrise"
was the sole film fare.
RADIO SHOW ATTRACTS
AT PARAMOUNT, N.Y.
"Listen In", the John Murray An-
derson show, offered a good variety
bill that was topped off with some
particularly good dancing by the Ada
M Kaufman Girls and had for its master
pB of ceremonies, Koslof?, the new guest
\ I conductor at the Paramount. "Just
I Another Day Wasted Away" was the
f opening selection with Kosloil play-
ing a violin solo. Jerome Mann, an-
(.Continued on Page 7)
HARRY COHEN
Theatrical Enterprises
Vaudeville and Novelties
JACK SHERWIN. Mgr.
1587 Bway. PENnsylvania 9168
Local Follies Reviews Arranged
What First-Runs Are Booking
Rasch Girls at Chi
Chicago — The .Mbertina Rasch
Girls have been booked by William
Morris for the I'uhlix unit now play-
ing the Chicago.
Year's Engagement for Lowry
Ed Lowry has signed a contract
through William Morris to act as
master of ceremonies at the Ambas-
sador. St. Louis for a year.
Nora Bayes in L. A.
Los Angeles — X"-' Bayes is the
attraction at the State this week, be-
ing booked by William Morris.
Boom Local Revues
Local revues have been success-
fully staged at the Prospect, Flush-
ing, and the Huntington, Hunting-
ton, L. I. by Harry Cohen. Cohen
finds this form of entertainment is
building quite a vogue, as local talent
is plentiful and both children and
adults readily cooperate, as well as
local organizations.
Edwards in Richmond
Cliff Edwards, who finished a
week's engagement at the Mark
Strand, Xew York, last night, has
been booked by Lyons & Lyons at
the New Mosque, Richmond, Va.
Pan tag es to Coast
Rodney Pantages has left for
San Francisco to attend the
opening of Gilda Gray in per-
son at Pantages in connection
with her picture, "The Devil
Dancer." He will return to
New York in six weeks to pro-
duce stage attractions for the
circuit. Alexander Pantages is
supervising the final touches on
the new theater at Bakersfield,
Cal.
Yacht Club Boys at Detroit
The Four Yacht Club Boys are the
attraction at the Capital, Detroit, the
act being handled by Lyons &
Lyons.
Irene Franklin at Philly
Philadelphia — Irene Franklin is the
headliner at the Fox.
16 AMERICAN ROCKETTS
AT ROXY, N. Y. SHOW
The outstanding novelty on the
Roxy bill was easily the "Dance of
the Skeletons", by the sixteen Amer-
ican Rocketts. The darkened stage
and theater caused the skeleton de-
signs on the black outfits to be ap-
propriately accentuated. Splendid
novelty that went over well. "Valse
Bluette", a ballet number Ijy Gam-
barelli was attractive in its simplicity.
A purple velvet background with the
dan^cer in a tulle frock of varied
shades of purple, the ruffles edged in
silver, made an artistic vision. A
selection by the Cathedral Choir al-
so formed a third part of this unit.
Earlier on the program "A Festival
of Bagdad" presented a most color-
ful picture with its splendid arrange-
ment of stage effects and gay cos-
tumes. The entrance of the dancers
via the spiral staircase cither side
of the stage was artistically contrived,
as well as the soloists singing from
the balcony .windows, but the musical
arrangement seemed to miss fire. A
more familiar score would have en-
livened the act not a little. The
Movietone newsrecl continues to
prove one of the interesting innova-
tions of the Roxy. The overture was
"Scheherazade" aiid the feature "Two
Girls Wanted".
Sophie Tucker in Chicago
Sophie Tucker is the draw at the
North Shore, Chicago, this week.
Florence Brady on Publix Time
Florence Brady has been booked
over the Publix southern unit
through the office of Lyons & Lyons.
Johnston at Baltimore
Arnold Johnston is the headliner
this week at the Century, Baltimore.
Carr at Marlboro
Fally Markus has booked Jimmy
Carr for a presentation act at the
Marlboro in Brooklyn starting Nov.
28 idt an indefinite run.
Abandons Presentations
The presentation policy inaugu-
rated at the Crescent in the Bronx
three weeks ago has been given up.
The house reverts to pictures and
\-aufleville.
Stage Band for Lafayette
.\ stage band will be inaugurated
at the Lafayette in Buffalo Nov. 27
as a permanent feature.
Mclntyre & Heath Start Tour
Mclntyre and Heath have started
a tour of the Pantages circuit, open-
ing in Detroit this week, and from
there jumping to the Pacific Coast
houses of the chain.
Booking the BEST of the
Independent Houses
ARTHUR FISHER
Select Vaudeville Agency, Inc.
1560 BROADWAY, Suite 414
Phone Bryant 6353-6354
BKT BET AT CAPITOL
N.Y.HAPPINKSBOYS
Irom the overture, "Marche
Slav," down to the feature, "The
Garden of Allah," the Capitol show
is all O.K. Vincent Lopez shares
lujnors with the radio warblers,
I'.rnest Hare and Billy Jones, the
Happiness Bovs. They got a big
hand as soon as Lopez announced
them. Their reputation and popu-
laritj- as radio entertainers make them
a real asset on a bill. Should be a
strong pulling act for any exhibitor.
They have a neat collection of songs
that concludes with Ernest Hare do-
ing an Al Jolson type of "Mammy"
song. Lopez' music was in fine
form, as usual.
The sprightly Chester Hale girls
took all the dancing honors although
McGee ^nd Maloney scored a mini-
mum amount of approval with their
eccentric stepping. Arthur Ball and
Martha Vaughn in song and dance
bits made up the remainder of the
program. Due to the length of the
feature the Capitol show was shorter
than usual.
Aaronson's Commanders
B'klyn Strand Headline
Stage bands continue to be favo-
rites with Brooklyn audiences. This
week Edward L. Hyman presented
Irving Aaronson and His Command-
ers at the Mark Strand. They were
the big presentation of a show which
had eight incidents. Three of these
{Continued on Page 7)
Standard
VAUDEVILLE
for MolioD PicllVe PrenenlaUoD
The FALLY MARKUS
VAUDEVILLE AGENCY
Lackawanna 7876
1579 BROADWAY, NEWYORK CITY
AMALGAMATED
VAUDEVILLE AGENCY
Attractions for
Picture Theatres
! Standard Vaudeville Acts
1600 Broadway, New York City
Phone Penn. 3580
--"-------"-■■■ ■ -------4
u.
THE
DAiLY
Sunday, November 20, 1927
Will Rogers in
"A Texas Steer"
First National Length: 7419 ft.
AMUSING AND FULL OF EX-
PLOITABLE ANGLES . BUR-
LESQUE ON OFFICIAL WASH-
INGTON. NATIONAL PUBLIC-
ITY ACCORDED WILL ROGERS
VALUABLE. CAPITALIZE IT.
Cast. . .Will Rogers, droll but does
little acting. Louise Fazenda satis-
factory as wife; Ann Rork pleasing
as daughter. Others Sam Hardy,
Douglas Fairbanks, Jr., Lilyan Tash-
man and George Marion.
Story and Production . . From play
by Charles Hoyt. "A Texas Steer"
pokes good-natured fun at Congress
and gets a fair number of laughs in
so doing. The titles are essentially
Rogers' own and a goodly percentage
are marked by the droll humor for
which the gum-chewing, lanky west-
erner is known throughout the land.
The story deals with his election to
Congress, efforts to thwart the dam,
completion of which was responsi-
ble for his election and the manner
in which it is passed despite the paid
lobbyists who seek to prevent it. Ac-
quaint yourself with the national tie-
ups arranged for the picture. They
are quite comprehensive and will be
of assistance to you in getting your
public familiar with the picture.
Direction Richard Wallace ;
satisfactory.
Author Charles Hoyt
Scenario Paul Shofield
Photography ....Jack Mackenzie;
good
Fred Humes in
"One Glorious Scrap"
Universal Length: 4172 ft.
COWBOY HERO OUTWITS
THE WESTERN SMART ALECS
AND BRINGS ALONG A GOOD
ARRAY OF ACTION AND
STUNTS TO KEEP THE
CROWD INTERESTED.
Cast.. Fred Humes a likable hero
who fills all the requirements of the
role nicely. Should have more op-
portunity to ride. He does it so well.
Qorothj Gulliver his lady love.
Pretty, too. George French the bad
man of the outfit. Others Francis
Ford. Bob McKenzie.
Story and Production. .. .Western.
Humes doesn't require a lot of story.
Give him enough chances to ride, a
good scrap or two and rescue or so
and he'll likely come through to a
satisfactorj' finish. This time the
ranches are suffering from a pro-
tracted dry spell which has well nigh
ruined their business. The one ranch
that has water is naturally quite
valuable and Kramer, the owner, is
out to grab off all the neighboring
ranches at his oyvn figure, especially
that of Curtis' who has a pretty
daughter. Kramer is anxious to get
the Curtis ranch and the girl as a son
for his wife. Hero is in love with
her himself and how he foils the
plot is a matter of some good action.
Direction. .. .Edgar Lewis; satis-
factory.
Author Leigh Jacobson
Scenario G. H. Plympton-G.
Morgan.
Photography. .Eddie Linden; good
Bill Cody in
"Gold From Weepah"
Pathe Length: 4968 ft.
AMPLE ACTION AND
THRILLS IN WESTERN THAT
VARIES THE FORMULA SUF-
FICIENTLY TO PROVIDE A
GOOD BIT OF SUSPENSE.
Cast.. Bill Cody the hero lad who
just naturally can't help outwitting
the bad man, played by David Dun-
bar. Fontain La Rue the dance hall
vamp. Others Doris Dawson, Dick
La Rene.
Story and Production. .. .Western.
Jumping claims is the pet diversion
of the bad man in "Gold From Wee-
pah." Trailing the villain, clearing
up the mysterious trickery, rescuing
heroine and avoiding the dance hall
vamp keep hero pretty much on the
job for five reels. The story varies
ever so slightly from the "formula,
but enough to give it a new twist and
subsequeint added suspense. Hero
plays the game slowly but surely,
gradually closing the net about the
slick trickster, leader of a gang of
thieves whose specialty is claim
jumping. He plans a grand big
coup and fires the house containing
the claim records but our hero had
previously removed the records and
all ends cheerio.
Direction Wm. Bertram ;
satisfactory.
Author Bill Cody
Scenario L. V. Jefferson
Photography Ernest Smith-
Dave Smith; good.
"The Last Waltz"
Paramount Length: Q^i^a ft.
ROYAL ROMANCE WITH
COLORFUL SETTING AND AT-
MOSPHERE THAT WILL DE-
LIGHT MANY. STORY FAIR
AND ACTING AVERAGE.
Cast Willy Fritsch, seen in
"The Waltz Dream", appears as the
soldier hero and does well enough
with a rather limited role. Hans
Adalbert von Schlettow makes a great
show in the role of the crown prince.
Suzy Vernon an interesting coun-
tess. Liane Haid the princess.
Story and Production. . . .Romance.
The masses will likely enjoy the pic-
ture. Its royal pomp and ceremony,
its colorful array of uniforms and
splendor of a kingdom are rather
elegantly jiictured and certain to
arouse the imagination and interest
of the average picture goer. The ro-
mance of a countess and the perfidy
of a crown prince don't amount to a
great deal as a story but it has been
nicely dressed up. This crown prince
fellow was indeed an ingrate to con-
demn to death his aide who had
saved his life. But the young prin-
cess discovered the foul play and
threatened to break the engagement
whereupon the aide was released and
permitted to waltz happily off with
the countess he loved.
Direction.... Arthur Robinson; satis-
factory.
Authors Oscar Strauss-Julius
Brammer-Alfrcd Gruenwald.
Scenario Alice D. G. Miller
Photography. . . Hans Schullberger,
Sepp Ullgener ; good
Richard Dix in
"Shanghai Bound"
Paramount Length: 5515 ft.
UNCONVINCING THRILLER
WITH CHINESE SETTING
GIVES DIX LITTLE CHANCE
TO SHOW HIS ADMIRERS
WHAT HE REALLY CAN DO.
Cast Richard Dix plays the
rescuing hero in a far-fetched story
that will add little to his following.
Mary Brian in a snob part has a
more or less disagreeable role to
play. Others Charles Byer, George
Irving, Jocelyn Lee, Tom Maguire,
Frank Chew, Tom Gubbins, Arthur
Hoyt and Tetsu Komai.
Story and Production A melo-
dramatic thriller with a Chinese set-
ting. Looks as if the main trouble
was with the author who concocted
a far-fetched story that will carry
little conviction. Richard Dix is the
captain on a river boat far up the
Yangtse River. He gets into trouble
with a bandit and his gang, and
fights his way with a party of travel-
lers including Mary Brian back to
his river boat. Here the story sags,
for it takes a couple of reels to show
the trouble he has to run the boat
without a crew. This is played up
for weak comedy, and the thrill ele-
ment is all crowded into one stretch
at the end. Here Dix goes big.
Direction. .. .Luther Reed; handi-
capped.
Author E. S. O'Reilly
Scenario ,. . John Goodrich-Ray
Harris.
Photography. .Edward Cronjager;
good.
"A Bowery Cinderella"
Excellent-S. R. Length: 6900 ft.
FAIR PROGRAM PICTURE.
CONVENTIONAL MATERIAL
GIVEN NO BETTER DIREC-
TION THAN IT MERITED. ILL
SUITED FOR JUVENILE AUDI-
ENCES.
Cast. .. .Gladys Hulette lends con-
siderable more sincerity to the role
than it warrants. Pat O'Malley the
reporter hero and Ernest Hilliar_d the
familiar and devilish play producer.
Pat Hartigan contributes a grand
display of overacting as the father.
Others Rosemary Theby, Leo White,
Kate Bruce.
Story and Production Drama.
It may make the grade of "fair pro-
gram" but at that it will have to
struggle a bit. The story is the
oldest and less reliable kind of hokum
with the bowery kid hitting it off
in a Broadway show all because ma-
ma was ill and needed to go to the
country. One of the picture's chief
handicaps is the appearance of the
girl's inebriate father who is given
every chance in the world to inflict
his terrible acting on the audience.
With him out of the picture, it would
have been better. A scandal blooms
forth and the poor kid has tough
sledding for a while — too long a while,
in fact — but eventually everything is
ironed out and everybody happy.
Direction Bernard McEveety;
poor.
Author Mclvin Houston
Scenario Adrian Johnson
Photography. .Art Reeves; all right
"Dead Man's Curve"
FBO Length: 5511 ft.
GOOD SPEED PICTURE
WITH AUTO SPILLS AND
THRILLS SUPPLYING FIRST
RATE ACTION. SUSPENSE
CLIMAX GETS OVER WELL.
Cast. . . .Douglas Fairbanks, Jr., the
young mechanic hero who finally
makej the goal — winning the big race.
Sally Blane his cute partner in ro-
mance. Charles Byer an enemy com-
petitor. Others Arthur Metcalfe, Kit
Guard, Byron Douglas, James Mason.
Story and Production. .Melodrama
from "The Century Championship".
The story has a fairly wide appeal
inasmuch as the thrill of _auto racing
is apt to entertain a majority of any
audience. This one has a plugging
young hero who has a first class
motor to offer but he is unable to
interest capital in the proposition.
There is a competitor in the field in
tire person of another driver who is
out to win a certain manufacturer's
daughter and incidentally the job of
driving his car in the big race. The
girl is interested in hero and finally
provides the money for making his
car, unknown to him. How hero
wins the race and the girl builds to
a good climax with action, suspense
and some thrills.
Direction. . .Richard Rosson; good
Author Frank R. Pierce
Scenario Ewart Adamson
Photography Phillip Tanura;
good.
"Good Time Charley"
Warners Length: 6302 ft.
HEART INTEREST GALORE
IN "BEHIND THE SCENES"
STORY. GOOD LITTLE DRAMA
BUT LOSES SOME OF ITS
FORCE IN LONG DRAWN OUT
ENDING.
Cast. . . .Warner Oland excellent as
the old song and dance man. Clyde
Cook his genial buddy. Helene Cos-
tello, his dancing daughter, Montagu
Love suitable as the high hat pro-
ducer and others Hugh Allan, Julanne
Johnston.
Story and Production Drama.
The story has a rather wide appeal
and the heart interest bits that are
found throughout are certain to find
favor with the women folks who en-
joy nothing better than a good cry
along with their pictures. They'll
have plenty of oppoj^tunity to pull out
the old hcUikie at this oiie. Oland
plays the role of an old time song
and dance man who encounters re-
verses that cause him untold misery.
The loss of his wife, the elopement
of his daughter, his failure to hold
the public and finally blindness over-
take him but his courage never fails
him. How the return of his daugh-
ters, makes up in a measure for the
past, brings about the ending.
Direction Michael Curtiz;
satisfactory.
Author Darryl Francis Zanuck
Scenario. Anthony Coldeway-Owen
Francis.
Photography. Barney McGill; good
Sunday, November 20. 1927
THE
iSMmi
DAILV
"The Harvester"
FUO Length: 7044 ft.
WHOLESOME AND WITH
SOME INTERESTING PHILO-
SOPHY. NOT APT TO SUIT
THE CROWD THAT WANTS A
FAST MOVING STORY.
Cast Orville Caldwell sincere in
his portrayal of the idealist and ro-
manticist, a role tliat is difficult to
make thoroughly convincing. Natalie
Kingston lair as the object of his
devotion. Others Will R. Walling,
Lola Todd, Edw. Hearn.
Story and Production Drama.
There is excellent character delinea-
tion in this story of Jean Straiten
I'orter's. There is considerable of
interest in its philosophical trend and
J. Leo Median's picturization brings
out very aptly the author's intent.
Just how far reaching in its appeal
this sort of theme is, however, is
quite problematical. It won't do for
the crowd that wants a story that
moves along. This one stays pretty
much in one place but for the think-
ers the story is likely to prove rather
absorbing. Hero's supreme faith in
love works a miracle in saving his
wife and bringin^g to him the love she
had formerly withheld from him.
Direction. .J. Leo Meehan; usual-
ly good.
Author Jean Stratton Porter
Scenario Dorothy Yost
Photography. .Allen Stedler; good
Short Subjects
"The Slaver"
Anchor-S.R. Length: 5500 ft.
CHEAP MELODRAMA WELL
STOCKED WITH THE SHAB-
BIEST KIND OF THRILLS.
MIGHT HAVE GOTTEN BY
ABOUT TEN OR FIFTEEN
YEARS AGO.
Cast.. Pat O'Malley the hero bold
and Carmelita Geraghty the lady fair
in this story of wild sea life. J. P.
McGowan the brute captain. Others
John Miljan, Billie Bennett, Leo
White, Phil Sleenian, Wm. Karle.
Story and Production. .. .Melo-
drama. Oh, boy what a party this
is. Hero shanghaied aboard a dis-
reputable tramp steamer; girl lured
aboard nifty yacht and to top it oE
[there's a dirty and wicked sea cap-
itain to make life miserable for the
ipair. It's pretty cheap fare — story
nd production. The tale is the old-
st kindest of meller hokum but it
till might have served a certain type
if crowd nicely enough if the direc-
|tor had applied some modern treat-
ment. His handling of it is the sort
of thing that might have been ex-
pected many years ago. He allows
the plavers to act all over the lot and
gives little or no attention to de-
tail. There's a tough storm at sea
and waves crash the deck but there's
nary a rock of the ship.
Direction Harry Revier ;
fjld time stuff.
Author ...James Oliver Curwood
Scenario Mabel Z. Carroll
Photography ..Dal Clawson; fair
L
•Mickey's Battle"— FBO
Good Kid Stuff
lype of production. . . .2 reel comedy
No. 4 of the Mickey McGuire Ser-
ies offers another batch of cute kid
capers tliat will prove particularly en-
joyable to youngsters. This time
Mickey meets a real comer and is
forced to do some training before
he "meets" his rival in the ring. The
enemy looks tough to Mickey so he
works hard with the gloves in pre-
paration for the bout. The stick of a
pin every time he falls goads Mickey
on to i)ig things in the fight and he
emerges the victor. The kids will get
a great kick oiit of it. Larry Dar-
niour directed.
"Red Hot Bullets"— Jack White
Educational
War Gags
Type of production. . . .2 reel comedy
George Davis and Eddie Quillan
carry the comedy as a team of dough
boys doing their bit in the trenches.
In the first reel the main gag con-
cerns a hot potato which is mistaken
for a hand grenade. The second reel
has the comedy punch with a long se-
c|uence covering a trip in a hut that
has been lifted to the skies by an
observation balloon. The gags here
are good, and carry a thrill as the
two comedians and the tough sergeant
slide in and out of the cabin and hang
suspended in midair. George Davis
and Quillan make a good team and
pile up a good percentage of laughs.
"Fiddlesticks"
Sennett-Pathe
Laughs Galore
Type of production. . . .2 reel comedy
Any picture that features Harry
Langdon stands an excellent chance
of being entertaining to a nth de-
gree. "P'iddlesticks" is all of that,
far better than some of his produc-
tions since he graduated into the fea-
ture class. It shows Harry as an
embryo cellist — mostly embryo. With
his cello he goes out into an un-
appreciative world. He remains in a
street band for nearly one number
and then the contributions of alarm
clocks and old shoes literally force
him out. Finally an enterprising
junk dealer grabs him and they go
into partnership, Harry's so-called
music drawing donations of junk. In
this way Harry acquires soinething
of a fortune and returns to an ad-
miring home.
"Rest Day"
Cameo — Educational
Lunatic Laughs
Type of production. ... 1 reel comedy
This is the second featured effort
of Monty Collins. Monty has big
possibilities, for he has a naturally
funny face and his own style of pan-
tomime. But here they stick him in
a regulation slapstick that gives him
little chance to develop anything new.
A lunatic has escaped, and Monty is
mistaken for him as they both are
chased by the tenants in and out of
rooms of the house. It resolves it-
self into one of those door opening
and slamming fiestas that the tired
director turns to when he runs short
of an idea. Will pass, but this Monty
boy deserves something better. Jules
White directed.
"The King of Hearts"
Featurette — Universal
Horses — Smack — Saved!
Type of production. . . .2 reel Western
Of course, you know right from the
start that Jack Perrin, the good look-
ing Northwest Mounted hero is go-
ing to get his man, and for that
matter, the girl too, once you get a
glimpse of her and see how good
looking she is. This is exactly what
happens, just as it did at least fifty
times before, but nevertheless it is
stuff well done and worthy of a hook-
ing, for. the folks who like this sort
of thing, stick to it forever.
"Run Buster"
Stern — Universal
Snappy Action
Type of production. . . .2 reel comedy
This one has an idea and a type of
action that should elicit hilarious ap-
plause from the kiddies, dealing as it
does with many of the pranks and
dreams of their own kind. Tige, as
usual, comes in for a good share of
capers, and as usual again, acquits
himself as a trouper par excellence.
In a general melee with a group of
rivals for the favor of Mary Jane,
Buster comes out best man, but not
before the gang have been through
sniiic action, the winner included.
"Smith's Cousin"
Sennett— Pathe
Good Entertainment
Type of production. . . .2 reel comedy
The Smiths are more or less happy
until visited by cousin Ebhert, his
dog, his bag of tricks and a per-
sonality that could be funnier if not
louder. The visit results in the
Smiths staging a program of enter-
tainment for specially invited guests.
It is all good, catchy stuff for a
two-reeler, well dressed in the usual
Sennett style, and particularly en-
hanced by baby cuteness of Mary
Ann Jackson.
"Ain't Nature Grand" — Camelo
Educational
Farm Frolic
Type of production. . . .1 reel comedy
Eddie Quillan and George Davis as
two farm hands go through a lot of
boisterous tomfoolery in showing
how not to run a farm. Of course
there is a girl, and the two rivals
play tricks on each other in a friend-
ly spirit of enmity. Quillan is among
the younger of the comedians, and is
stepping right along. The stuff they
give him in this one is not outstand-
ing, and he makes the very best of
his limited opportunities. Stephen
Roberts directed and planted some
good gags.
"Andy Nose His Onions"
Gump — Universal
Better Than Some Others
Type of production. . . .2 reel comedy
Though no wow for comedy, this
one is nevertheless a refreshing var-
iant in locale and treatment from
previous Gump numbers and better
Note Dec. 4
THE Short Subject Quarterly,
winter edition, will appear
Dec. 4. It will embrace ex-
ploitation new trends in show-
manship as applied to short
features and a complete resume
in brief but snappy form — of
the latest developments in this
important field.
Watch for this edition.
in comedy content than a good num-
ber of its predecessors. Joe struts
his stuff in the garb of a Spanish
sereiiader who tries to put over an
onion deal with a sweet lady who has
a monopoly on the vegetable in her
country. After sundry wooings and
mishaps the dark skinned siren finally
signs on the dotted line.
"Splashing Through"
(Universal)
Entertainingly Collegiate
Type of production. . . .2 reel comedy
Nat Ross has turned out another
diverting number of the Second Col-
legians Series, featuring George
Lewis and attractive Dorothy Gulli-
ver. This is familiar college stuff
but produced skillfully, with gags
which click despite their age.
Radio Show Attracts
at Paramount, N. Y.
(Continued from Page 5)
nounced radio's youngest entertainer
sang several songs, danced well and
imitated Eddie Leonard, Pat Rooney
and Ted Lewis in smart style.
Carlos and Inez, a danj:e team;
"Morning Glories", by the orches-
tra"; DoTores and Eddv in a bowery
dance; Irmanette, a dancing violinist
and Herman and Seamon, comedy
acrobats, made up the rest of the
bill with a song and dance finale.
The novelty idea of having the stage
set to represent a huge radio receiv-
ing set was effective. Jesse Crawford
gave his usual organ concert and the
pictures on the program included the
news reel, "Let's Have a Drink" and
"The Last WaUz".
Aaronson's Commanders
B'klyn Strand Headline
(Continued from Page 5)
were on the screen and the other
five were stage and orchestra presen-
tations.
The complete program required two
hours and seven minutes, with the fea-
ture "The Crystal Cup" taking up one
reel used eight minutes and "The
Lateral Pass," football picture, four
minutes. This left 47 minutes for
the balance of the show..
A new idea was introduced by "dis-
covering" a tenor in the orchestra.
A film title was flashed introducing
Caesar Nesi, holding a clarinet. He
came out of the apron of the or-
chestra stage and sang.
Aaronson got a welcome hand.
The boys were seated in front of a
fan-like cut-out of tinsel gold, back-
ed by a fabric drop curtain. Lights
behind this cut-out covered the drop
with various colors.
—JXI^
DAILV
Sunday, November 20, 1927
Theater Equipment and Management
By ARTHUR W. EDDY
Film Mutilation And
How to Prevent It
Excessively large upper or lower
loops either cause a rattle in the
film guard above or allovi^ the film
to drag in any oil which may be
present below. The film also has a
tendency to jump the sprockets,
which can take place if the idlers
are set too far from the sprockets.
The practice of resetting loops
while the projector is running should
be discouraged as in many cases the
sprocket teeth strike outside of the
perforations, or otherwise damage
the film .
Many scratches are caused by
worn film tracks, or trap-shoes as
they are known on one of the pro-
jectors, allowing the face of the film
to scrape against the recessed aper-
ture plate.
Such tracks or trap-shoes together
with all tension shoes or door pads
that show a "wavy" or badly worn-
down surface, should be replaced by
new ones.
Fire or Valve Rollers
The valve rollers of both maga-
zines should always be kept clean.
Care should be taken to see that
they revolve freely as a sticking rol-
ler can cause bad emulsion scratches
especially if it is worn, thereby al-
lowing the center of the roller to
come in direct contact with the face
of the film. This is especially true
Fig. 14. Suddenly jerking
the framing lever on this
machine puts a kink in
the film shown by the ar-
row. Frame carefully and
slowly.
of the upper magazine rollers around
which dirt and small pieces of film
very often accumulate.
Adjustment of Film Trap Door
On one make of projection ma-
chine the film trap door is designed
so that it can be easily removed by
and all insects
EXTERMINATED
RATS
FREE INFORMATION ON ANTI
VERMIN PROBLEM
GUARANTEE EXTERMINATING CO.
Amirita^t Ftrtmoit Rxttrmtnatort
500 Fifth Avenue, N. Y. C.
LONGACRE 8390
Fig. 15. On this type of projec-
tor, also in common use, buckling
of the film will occur if fram-
ing is done too rapidly.
merely lifting it from its holder. In
replacing this film trap door care
should be taken to see that it is
seated properly, as unless this is done
one is liable to ruin the intermittent
sprocket, bend the shaft as well as
ruin the film which happens to be
running through the projector at the
time.
Printed Pickings
New Victrola concerts are pro-
vided for the patrons of a Wisconsin
theater is related in a front-page ar-
ticle in the "F. & R. Showmanship
News," the house organ of the North-
west Theaters. The article is as
follows :
"Here's a showmanship idea that
is a peach. Mr. and Mrs. Guy Dilley
of the Grand. Northfield, have made
a tie-up with Bill Revier of Bill's Art
& Gift Shop to present a Victor Rec-
ord program every Thursday night
at that theater.
The records, which will be played
at the Grand before they are released
to the public every Friday, are the
new product put each week. They
will be played on a special ortho-
phonic Victrola for one half hour be-
fore the show starts and during the
intermission between programs.
"Revier pays for any advertising
necessary to inform the public that
these programs are to be offered. In
this manner people can come to the
theater every Thursday night, hear
the newest records and make their
selections of those they wish to buy.
"You can work this with your Vic-
tor distributor.
Ross Makes Survey
After a four weeks' visit to the
Coast, Charles Ross of M. P. Ser-
vice Corp., has returned to New
York. Ross, who has been in the
studio lighting business for the past
14 years, was associated in the mak-
ing of "Dress Parade," exteriors for
which Pathe made at West Point.
PLANNING ADVERTISING,
SUBJECT or ARTICLE
Tips on the planning of an adver-
tising and publicity drive are em-
bodied in a highly-interesting article
which appears in the "F. & R. Show-
manship News," organ of Northwest
Theaters.
In part, it reads as follows:
With three major ways of getting public
attention at hand, and many minor ones, the
laying out of advertising campaigns is a
simple matter. The type of picture you are
to sell and the advertising material prepared
on it will decide the general tone of your
campaign.
An exceptionally good 24-sheet may make
a better appeal to the people of your city
than newspaper copy. Perhaps the nature
of the picture determines that pictorial copy
will pull better than type.
On the other hand posters' may fail en-
tirely to convey the advertising message
you wish to launch so you place the bulk of
your campaign in the newspapers. Certain
types of productions recommend themselves
from the start for advertising development
in newspaper display space.
When it comes to the screen there never
has been a picture made that could not be
advertised advantageously with trailers.
There you have action and movement, a form
of appeal that is wholly lacking in poster and
newspaper copy.
lOnce you have decided on the general out-
lines of your advertising campaign stick to
its essential feature in all of your copy. If
you play up the star's name on the bill-
boards, do the same in the newspapers, on
your screen and in your lobby.
Having considered fully the possibilities of
newspapers, billboards and trailers in getting
your message to the public, turn your
thoughts to the supplementary advertising
features at your command. These are pro-
grams, heralds, window cards, novelties, car
cards, direct mailing, bus cards, street bally-
hoo?, contests and special showings.
Don't ever underestimate the value of your
lobby. It is your show window.
Remember that a few outstanding pieces
of copy, whether pictorial or type, are more
easily scanned than many.
Be careful in selecting posters. Be doubly
careful in wording your newspaper ad. And
be three times as careful in writing your
trailer copy.
If you tire your patrons with meaningless
words the fault is yours. If you make a
misstatement you are guilty. There is no
falling back on "the paper had already gone
to press" or the poster man "didn't follow
directions."
Trailer copy should be even more snappy
and short than the newspaper message.
Bamum used hokum to get the people
ittfo his arena. He admitted it. But don't
forget this — Barnum always had enough real
attractions in addition to the hokum bally-
hoo to give people their money's worth.
If You Are in the;
Market for Any Kind of
MOTION PICTURE
APPARATUS
CONSULT US AND SAVE
MONET
SEND FOR OUR PRICB LIST
110 West 32'^St..Ncwyork.N.y.'
Pfaoiu Penna. 0330
Motion Picture Department
U. 8. and Can«At A»«nt» for Debri«
Goss Busy at Atlanta
Atlanta — C. K. Goss, special fac-j
tory representative for several ma-|
jor items of theater equipment, re
ports heavy sales in all lines which
he is handling, including Sunlightf
screens, Perfection reflecting arcs.
Supreme heaters and electric signs.
The Supreme Temperator is the lead-
er both in sales and inquiries, ac
cording to Goss, with the new typi
electric sign, which uses no lamps o^
sockets, as a close second.
The new electric sign makes dis-
play in all colors through the mediurr
of hollow glass tubes into which th
electric current is directly conveyed
heating the gasses to a point o:
great brilliancy and varied colors as
intense as to attract attention eve
in sunshine.
LEE LASH STUDIOS
H. J. Kuckuck, Gen'l Mgr.
1828 Amsterdam Ave., N. Y. C.
Brad. 4907
Full Vaudeville Equipment and Pic-
ture Setting in Loew's Plaza Theatre.
Corona, L. I.
SOMMER-NESTLE PAINTING &
DECORATING CO
General Contractors
Work done from Coast to Coast
We have worked with the Fox The-
atre Circuit and Fox Film Corp. for
21 years; we also do work for the
Stanley Co.. and others.
220W.42ndSt..N.Y.C. Wiaeontin 9130
I
MICHEL ANGELO
STUDIOS, Inc.
214 East Superior St.
Chicago, 111.
DECORATORS
Specializing
in Theatre
Decorating
and
Furnishings
BANNERS
Embellish Your NEW and Add
Charm to Your OLD Theatre
WRITE FOR PRICES
idi
\
THE
Sunday, November 20, 1927
DAILY
RAPID STRIDES ARE BEING
MADE IN THE FOREIGN
PIKLD. KEEP POSTED
THROUGH "FOREIGN
MARKETS"
Foreign Markets
NEWS FLASHES FROM FILM
CENTERS ALL OVfeR THE
GLOBE: MELBOURNE.
LONDON. BERLIN,
PARIS
By JAUES P. CUNNINGHAM
60 FEATURES FROM U. K.
TOTAL OUTPUT FOR 1927
London — Britisli producers will
make sixty features this year. Forty-
one have been completed or are in
actual production. The total program
is divided as follows:
Gaumont, 10; British International,
10; Gainsborough, nine; Wilcox, two;
Nettleford. two; and one each from
Pathe, British Instructional, Welsh-
Pearson, Napoleon Films, Stoll. New
Era, Hagen, British Legion Films.
French Making War Stories
Paris — F"ollowin,g success of "The
Big Parade," and other American
War films, many French producers
are concentrating on pictures of this
type. The newest to appear is
"\'erdun." The same producer will
make "La Somme." "Pour la Paix
du Monde" ("For the Peace of the
Wo[ld" is now showing in Paris.
Knocke Leaves for Cuba
Frederick Knocke, president of
Medal Film Co., has left New York
for Havana to arrange for the pre-
miere of "The King of Kings,"
Medal distributes all De Mille prod-
uct in Cuba. Knocke will visit
branches at Porto Rico and Santo
Domingo.
Gaumont-Metro Now Have 16
Paris — Sixteen French theaters are
now controlled by Gaumont-Metro
Goldwyn, which has acquired the
Theater du Colisee, one of the best
in Paris. The new acquisition gives
•the company four in this city.
Twelve are owned in the provinces.
"Back-w- Europe"
Sydney — "For the past six
years, Hollywood has levied on
all Europe for players, direc-
tors and technicians, who could
put new Continental ideas into
American production. For a
long while, the players streamed
into Hollywood. But now, the
tide is turning. The foreign
element in Hollywood is re-
turning to participate in the de-
velopment of the English, Ger-
man, French and Austrian in-
dustries." That is the impres-
sion of Eric Vajda, overseas
manager of the recently-formed
European Films (Australasia),
Ltd.
Hollywood — Actors Equity
is about to launch a movement
to reduce the number of for-
eigners in Hollywood film
ranks. The association may
seek deportation through the
alien laws.
J
Total Exports for First 9 Months
of 1927 Reach Over 212,000,000 Ft,
Exports of sensitized and exposed film from the United States during
the first nine months of 1927, and a comparison with the same period last
year, follow:
1926 1927
Feet Value Feet V.-iluc
Sensitized not exposed 31,317,088 $ 795,730 37.624,204 $1,070,2'77
Exposed film 166,316,547 5,898,503 175,373,245 5,523,572
Imports
Imports for the Jan.-Sept. period, into the United States, and also
a comparison with the figures for a like period in 1926, follow:
1926 1927
Feet Value Feet Value
Sensitized not exposed 213,753.321 2,806,725 216,035,905 2,819,832
Negatives 1,376,235 255,827 1,855,300 252 392
Positives 2,373,104 130,496 2,554,420 113,742
High Taxes Closes Athens
Theaters; Public Angry
Athens — All picture theaters in
Athens have been closed because ex-
hibitors refuse to operate under the
heavy tax burdens. The state is im-
poverishing them by a tax of 65 per
cent of all grosses.
Spain to Use 550 Films in '27
Washington Bureau of THE FILM DAILY
Madrid — Spain's picture consump-
tion this year will reach 550 films, of
which 330 are American made. Tli-;
remainder are of Spanish, German
French, Swedish and Italian crigin.
Of the foreign distributors, ottier
than American, Ufa with its 49 fea-
tures, holds first place.
European Will Release Newsreel
London — "Empire Pictorial," a
weekly news-magazine in color, soon
to make its first appearance, will be
distributed through European Films.
British Pictorial Prod., Ltd., is mak-
ing it.
Klein and Wardour in Deal
London — United Kingdom rights
to Lila Lee in "Broken Hearts," have
been secured by Wardour, through
Edward L. Klein. Wardour has also
bought Ufa's "Nemesis."
Lang Starts Work
Berlin — First scenes for "Spies at
Neubabelsberg" are being made by
Fritz Lang, who is producing at the
Neubabelsberg studio for Ufa.
Whitehall Films Formed
London — Whitehall Films, Ltd.,
has been formed to produce and dis-
tribute, listing capital of £200,000
($1,000,000). Charles Lapworth
heads the unit.
30 Reels at One Show
Berlin — A theater at Dortmund
screens thirty reels at every show.
This is believed to be a record for a
permanent policy.
Hi-Mark Opens Branch
Office in Havana
Nat Nathanson, president of Hi-
Mark Film Sales has completed ne-
gotiations with Blanco y Martinez,
of Havana, to take over a branch of-
fice in the Cuban capital, for distri-
bution of the "Superlative" and "Ex-
cellent" series.
French Film Exposition
Paris — The Chambre Syndicate
and the exhibitors' association are
sponsoring a film exposition, to be
held in December at the Grand Pal-
ace.
French Director to Berlin
Berlin — Jacques Fcyder has ar-
rived here to make "Therese Ra-
quin," from Zola's novel. Gina
Manes is the star.
STOLL PROMOTING NEW
By ERNEST W. FREDMAN
Editor "The Daily Film Renter"
London — Following an unsuccess-
ful attempt to reorganize Stoll Films,
Ltd., Sir Oswald Stoll will undertake
the formation of a new distributing
company, provided that the neces-
sary funds can be raised. Stoll in-
tends a wider distribution for for-
eign and British pictures.
Censorship Committee Named
Bombay — The committee appoint-
ed by the Indian Gov't to investigate
censorship includes: Dcwan B. T.
Rangachariar. chairman; and Sir
Ebraham JafTen, M. Green, Col.
Crawford, M. Coalman, K. C. Neogy
and G. Hooper. The members will
tour the country.
America Leads in France
Paris— During the period of Sept.
1926, to Sept. 1927, 413 films were
exhibited in France, of which 245
were of American origin; 81 French;
52 German; 10 Italian; 13 Scandi-
navian; 5 English, and seven were
from other countries.
This year, France will produce 100
films.
t-*-
RiCHMOUNT Pictures Inc.
723 Seventh Avenue New York City, N. Y.
D. J. MOUNTAN, President
Exclusive foreign representatives for Ray-
art Pictures Corporation and other leading
independent producers and distributors.
CabU Addr«««: RICHPICSOC, PARIS Cable Address: DEEJAY. LONDON
Cable Address: RICHPIC, N. Y.
Exporting only the Best in "Motion Pictures
CHAMPION
6'WlNNERS-6
Excellent
Metropolitan
Stories
Big Sets
ENQLAND SOLD
ALREADY
FEATURES
6 -BIG ONES -6
High Class
Direction
Box Office Artistes
BUY FOR YOUR
TERRITORY NOW
EDWARD L. KLEIN CORPORATION
25 West 43rd Street, New York, U. S. A.
Phone : Vandcrbilt 2522
Cable .Address: Kleinway New York
0/^ILY Sunday, November 20, 1927
iCSf^^JeMJ^
Equity Organization Drive Seen
Coast Considers General Assembling of Executives as Significant — Grafs Plan 12 Films'
and Theater at 'Frisco— Paramount Editing Six — Other Wired News Highlights at Studios
BE START OF CAMPAIGN
Increase of the local executive
board from 21 to 50 members is de-
clared planned at the meeting of the
film branch of Actors Equity sched-
uled for Monday. At the meeting,
it is expected that plans for organiz-
ing the studios will be discussed.
Members will be told at Monday's
session that players must make up
their minds as to whether they will
affiliate with Equity or "string along"
under present conditions. They are
expected to be told in no uncertain
terms of the attitude of Equity, par-
ticularly its disgust at the treatment
accorded the association when play-
ers "backed out," at the time of the
proposed general salary reduction.
Equity, advices from New York in-
dicate, is ready to welcome film play-
ers into the fold, provided they be-
come 100 per cent Equity members,
"sticking" with the organization in
event of any difficulties.
Equity has indicated its position
with respect to players' salaries,
through a statement made in New
York by Secretary Frank Gillmore.
The statement informed producers
that Equity is prepared to invoke the
anti-trust laws if any attempt is made
to curb competition in bidding for
services of players and directors.
"There are high salaries in motion
pictures — at the top — but the rank
and file is not over paid," he said.
And the life of the high salaried art-
ist is not a long one. It is true,
furthermore, that before those high
salaries are granted the box office
returns are carefully scanned and
only those actors who bring in great
profits to the producers are given
high pay."
Margaret Landis Cast
Margaret Landis, sister of Cullen
Landis, has been cast for Norma
Shearer's current M-G-M production,
as yet untitled. Sam Wood is direct-
ing the picture whose cast includes
Ralph Forbes, Bert Roach, Dore
Davidson, Tenen Holtz, William
Bakcwell and Delia Peterson.
Charles Christie Expected
Charles Christie is expected to re-
turn to the Christie studios early
next week.
"Freedom of Press" Cast Set
Cast for "Freedom of the Press,"
which George Melford will direct for
Universal are: Lewis Stone, Mar-
celine Day, Donald Keith and Robert
Emmet O'Connor.
Graf's Plan
Max and Louis Graf plan
production of a series of 12 pic-
tures at San Mateo studio and
erection of a theater, hotel and
cabaret at Turk and Jones Sts.,
San Francisco, in association
with Bell Bros. The latter
project, it is stated, involves
!t)5,0C0,000. The proposed house
would be operated independent-
ly of any chain.
Lupeta Velez is Not Bound
by Contract, Court Rules
Lupeta Velez was victorious in suit
brought by George W. Woodward to
restrain the youthful actress from
working for anyone else pending
settlement of a contract with him.
His application for an injunction was
denied on the ground Miss Velez
was not of legal age when she signed
the contract to work exclusively for
Woodward.
New "U" Film Titled
"Jazz Mad" is title chosen for the
new Universal picture featuring Jean
Hersholt and Marian Nixon.
Cook in Norma Shearer Film
Clyde Cook has been cast by M-
G-M for "Trelawney of the Wells,"
new Norma Shearer vehicle.
Gertrude Olmstead Opposite Dix
Gertrude Olmstead has been sign-
ed by Paramount to play opposite
Richard Dix.
Blystone Making "Sharpshooters"
J. G. Blystone is directing "Sharp-
shooters" for Fox with a cast in-
cluding George O'Brien, Lois Moran,
William Demarest, Noah Young,
Gwen Lee and Tom Dugan.
"White SUence," Seller's Next
"White Silence" is Lew Seller's
next for Fox. Becky Gardner is
working on the adaptation and Phillip
Klein has been assigned as super-
visor.
Hutton Visits Fox Studios
C. Clayton Hutton, Fox publicity
director in London, is spending a few
weeks at the studios.
Technical Director Assigned
Lieut. Howard Blanchard has been
appointed technical director of
"Hell's Angels," which Caddo Prod.
is making for United Artists.
Gates Joins Fox
Henry Leyford Gates, who wrote
the novel, "The Red Dancer of Mos-
cow," has joined the Fox writing
stafJ.
FEELING OF EXPECTANCY
AS MOVES ARE AWAITED
There is a feeling of expectancy
here that the next few weeks will
bring important developments which
will affect, the entire industry. At
the studios it is felt that the general
move of important executives to
Hollywood, has an underlying signi-
ficance, not yet apparent. There is a
secrecy about the moves which in-
dicates their importance.
Six Pictures in Cutting
Room at Paramount
Six pictures now are being edited
at the Paramount studio. They are.
"Wedding March", "Beau Sabreur",
"The Street of Sin", "Two Flaming
Youths", "The Gay Defender"', and
"The Secret Hour".
United Artists Theater
Opening on December 9
United Artists' theater here opens
Dec. 9. The first three pictures
scheduled are "My Best Girl," "Sor-
rell and Son" and "The Circus"
Murphy to Make Witwer Film
Dudley Murphy is slated to direct
H. C. Witwer's "Alex, the Great"
for FBO.
Helen Lynch Cast
Paraniount has cast Helen Lynch
in Esther Ralston's new picture, as
yet untitled, and assigned George
Yohalem as assistant director of the
unit.
Artclass Producing Reeve Story
Artclass is producing "You Can't
Win" by Arthur B. Reeve as its next
serial.
STUDIO OFHCIALS NOT
TALKING ABOUT PLAN!
I
Studio officials are loath to discusi
the reported plan to reorganize th^
industry to give wider scope and ad'
ditional powers to the Hays organi^
zation. There seems to be a hesitant
attitude on the part of executives to
conunit themselves, one way or the
other, on the reported program.
If anything of the nature of th(
reorganization is contemplated, state
ments on it should come from New
Yorkj declared Winfield R. Sheehan,
Fox production head. Louis B
Mayer of M-G-M denies there is
any truth to the report, while officials
at the Paramount studio decline to
make any comment.
Meanwhile, there are several ver-
sions of the reported new program
going the rounds. Producers, intent
on cutting production costs, are de
clared ready to "go to the mat" with
players and directors, to secure the
reductions they are seeking. This, it,
is stated, is being done through de
velopmcnt of new talent at the stu-
dios, with a closer working arrange-
ment between various production
firms declared planned.
ROY DEL RUTH
DIRECTOR
RECENT RELEASES
"THE FIRST AUTO" "HAM ANfD EGGS"
VITAPHONE ALL STAR SPECIALS
"IF I WERE SINGLE" — Featuring May McAvoy, Conrad Nagel,
Ajidre Beranger — Myrna Ley.
NOW IN PRODUCTION
"POWDER MY BACK"-with Irene Rich, Andre Beranger,
Carroll Nye.
WARNER BROTHERS PICTURES, INC.
THE
Sunday, November 20. 1927
-^^
DAILV
11
A Little from "Lots"
By RALPH WIUC
Ilolli/uood
MONDAY iiiglit, the years drop-
ped from tlie calendar and we
felt we were luiRginjj a Kallery rail
and watchinR our vaudeville favo-
rites in action. In memory, lithe,
dapper Edward Clark led his eipht
stunning "Merry Widows" across
the stage. Roland West appeared in
a crook sketch, and Kdwards Davis
was starring in an act.
♦ • *
The above was provoked by the
premiere of Edward Clark's play,
'Relations," at the Vine St. theater.
The audience was dotted with for-
mer stars of the two-a-day. Roland
West was an interested spectator,
while Edwards Davis gave an in-
troductory speech.
♦ * ♦
Here and there, ivc re scena-
rists with whom Clark had
worked in Hollywood. They
included Edward Montagne,
C. Graham Baker, Raymond
Cannon, Curtis Benton and
others.
* * ♦
The "Hals" are numerous
on the Coast, and, at random,
we might mention Hal Roach,
Hal Howe, Hal Hall and Hal
Home. , » *
Our Passing Shoiv: Gregory La
Cava, George Bancroft and Victor
Schertzinger chatting; Charles E.
McCarthy motoring to the Para-
mount studio; Freddie Schader and
Jack ("Co7i") Conway discussing
the "good old days" in the East.
* * *
Bill Alexander, Walter Hast, M.
S. Epstin, Carter De Haven and
Harry Davis are among the regulars
at Los Angeles and Hollywood the-
itrical first-nights.
♦ * *
"The Los Angeles Herald" is con-
iucting a symposium on the very
•important problem of why screen
girls alivays kick up one leg when
kissed. Sid Grauman is quoted a.s
saying, "I think it was originated
by David Wark Griffith ivhen he
Invented motion pictures."
* * ^
On the same question, Dick
Ferris, remembered from our
Minneapolis days, contributes,
"I don't think any women ever
kicked about my kissing."
FRANK ZUCKER
A. S. C.
Cinem atographer
'Phones:
Wadsworth 5650
Wisconsin 0610
Lichtig is proving a benefactor to
Hollywood professionals who seek
to reduce. He offers a grapefruit
formula, which has been vei-y effec-
tive, one of its users dropping 30
pounds m a month. Harry offers the
formula free, no commission asked.
Harry is a casting agent, in part-
nership with Ben Englander.
* ♦ ♦
More Passing Shotv: Pierre
Bedford writing a telegram,
at the Western Union office;
Douglas MacLean entering
the Tiffany-Stahl studio.
* 4i :t:
Much is expected of Elinor Flynn.
former Broadway chorus girl. She
played a lead in "Robinson and Cru-
soe," produced by Fox, and now is
considering several offers.
* * *
The Wampas boys have been well
represented at the Good Samaritan
hospital, the publicity boys flocking
to call on Pete Smith, one of their
charter members, who is a patient.
* * *
By the way, the Wampas C2it
some hi-jinks at their semi-monthly
meeting Monday. Joe Jackson im-
personated Will Hays, while Harry
Hammond Bcall gave his impres-
sion of a famous Japanese editor.
Joe Steele and Carroll Graham ivere
in charge of the meeting, with Rich-
ard Barthelmess one of the promi-
nent speakers.
* * ♦
Passing Show: Sam Sax,
Harry Zehner, Carter De
Haven, M. S. Epstin, Andy
Rice at the opening of "Re-
lations"; Al Santell, Paul
Thompson, at the Wampas
meeting.
* * *
Charles B. Hazelhurst is
one of the faithful attendants
at Wampas meetings. He is
attorney for the organization
and aids the chaii-meii in par-
liamentary conduct. Many of
Charley's clients are promi-
nent in the film colony.
* ^f *
One of the busiest execu-
tives on the Coast is Harold
B. Franklin, head of Wesco,
who manages to wind his way
through a maze of work with
the speed of a well-trained
track athlete.
* * ♦
Just back from New York is John
Waters, Paramount director, who
saw all the leading plays on Broad-
way. John is a New York boy, and
although he likes his football, he
spent his Saturday afternoons sit-
ting in front of the footlights.
* ♦ *
Charley Bowers has been hunting
locations for his second comedy,
ivhich will be made on the Educa-
tional lot. Eddie Dunn, Ted Sears
and Sheridan Hall are among the
members of his production staff,
while Charley's business associate,
H. L. Midler, is directing.
Suggests Complaint Withdrawal
Withdrawal of coniiilaint of Edna
Mac Coo|)cr against Edna Mae, in
connection with their similarity of
names, has been recommended by
the Academy of M. 1'. Arts and Sci-
riices, which reviewed the case.
Beulah Bix-Adapted Logan Film
Bi'nhiit^'MTirie l)i.\ adapted "The
Leoprtrd Lady," Jac(|uelin\f Logan
vehicie now in production I for De
Mille. It is from a storyi by Ed-
wird Ciiilds Carpenter. Rojfe/crt Arm-
strt)ng and Alan Hale ap*nn the cast
witrv^Kiipcrt JuHiJiJ---tlTrecting. Ber-
tram ArtliiiaiReris supervising.
Rosen to Direct for Rock
riiil Rosen is to direct "Burning
l^p Broadway" for Joe Rock.
Fred Kohler Renews
Fred Kohler has extended his con-
tract witli Paramount. He now is
working in "Honky Tonk," starring
George Bancroft.
Boles in "Menace"
John Boles is leading man of
"Menace," which Bray will produce
for Pathe in the Grand Canyon.
Donal Blossom appears opposite.
Franklin Recovers from Illness
Sidney Franklin has returned to
the M-G-M lot after his recovery
from illness. He now is making
preparations to film "Trelawney of
the Wells," which will star Norma
Shearer.
Carl Laemmle, Jr., Writing Original
Carl Laemmle, Jr., is writing an
original for Reginald Denny. It is
titled "Off Tackle," and is a story
of professional football.
Sue Carroll Opposite Boyd
Sue Carroll has been cast for the
lead opposite W'illiam Boyd in "The
Skyscraper" for De Mille.
Joe O'Neil with Darmour
Joseph Jefferson O'Neil has been
added to the scenario staff of Dar-
mour, producing comedies for FBO
release.
Alice White in Kane Film
Alice White has been cast for the
feminine lead in "The Headliner,"
Ren Hecht's story which Robert T.
Kane will produce for First National.
Paramount Ranch Opening Monday
Purchased for the locales it pro-
vides for outdoor pictures. Para-
mount's new ranch at Calabasas
opens Monday. It consists of 2,700
acres.
Norman Trevor Added to Cast
Norman Trevor has been added to
cast of "The Warning" which George
B. Seitz is directing for Columbia
with Jack Holt and Dorothy Revier
featured.
Greene to Direct Convict Film
Alfred Greene is to direct "Honor
Bound," for Fox, a storv of south-
ern convict life by Jack Bethea.
Week's Headlines
Monday
Kcilh Allice .iiiil .St.iiilcy |)tishing [ilaiis to
invaile New KngKiiul in oppusilion to Poli
hfiiiscs.
Doulit exists as to whether p"irst National or
I'niied has seciircil control of Provi.icial
("inenialoKraph Theaters in Knglaml.
Garland Ferguson appointed memlM-r of Fed-
eral Trade Commission to succeed John
Nunenf.
Dan Michalove will build and acquire the-
atrr-. in Southeast,
RcKular film deliveries in New England flood
area will be delayed for weeks.
Tuesday
KeithAlbee reported to have acquired B. S.
iMoss circuit of 16 theaters for $3,000,000.
J. J. Murdock denies negotiations under way
for merging of Pathe and First Nationaf.
Paramount revising financing structure, re-
tiring preferred stock. •
Film Boards of Trade to discipline branch
managers who violate rulings.
First National elects four new vice-presidents:
Sam Spring. Ned Depinct, E. Bruce John-
son and Roliert W. Perkins.
Creditors' protective committee formed to
handle affairs of A. S. Friend Companies.
Wednesday
Report states reorganization of industry is
under way liy leaders to strengthen and
solidify powers of Hays organization.
\Ve«co and independents on Coast settle
differences over new zoning system.
Par.-imount $16,000,000 gold Ixind i-sue over-
subscribed when placed on market.
Tiffany-Stahl will acquire first-run houses if
necessary to secure representation.
Thursday
Actors Equity threatens to invoke trust law
if producers attempt to eliminate competi-
ion and restrict actors and directors in
selling services.
Producers reported preparing to launch dras-
tic program of economy.
Executives leave for C"oast with reticent
marking acceptance of reorganization re-
port.
C. C. Pettijohn predicts at Ohio convention
exhibitors soon will have to pay more for
pictures.
V. S. Court ruling states music played by
rolls is subject tn "mu^ic tax."
Friday
Ohio unit lines up with Maryland in oppo-
sition to percentage bookings; Orchestra-
phone demonstrated at convention.
O. 11. Briggs of DupontPathe denies that
there is a working agreement between his
company and Eastman Kodak in raw stock
field.
Rayart will make 30 features announced on
program.
Actors Equity stands ready to offer Holly-
wood players one more chance of meml)er-
ship.
Artclass will enter feature field.
Saturday
British House of Commons expected early
next week to concur with Lords in passage
of Films Bill which fixes quota.
(iloria Swaiison will remain with United
Artists, Joseph M. .Schenck states, denying
reports of her withdrawal.
C. C. Pettijohn declares he was misquoted in
Dallas dispatches to the effect that lower
film rentals would result from "plugging"
new faces.
General exodus to Coast continues with of-
ficials denying that their trips have any
significance.
Fox Buys Underworld Story
Fox has purchased Paul Arm-
strong's play, "Romance of the Un-
derworld," for production next sea-
son.
Camillis Pretal Signed
Camillis Pretal has been signed for
".Vbie's Irish Rose" in place of Paul
McAllister, who was unavailable.
Rosa Rosanova also is in the cast.
Blumenstock Original for La Plante
Morton Blumenstock is author of
the original, "Home James," which
is to be Laura La Plante's next Uni-
versal picture directed by William
Beaudine.
12
DAILV
And Thafs That
By PHIL M. DALY
CREDIT Elmer Pearson with one
of the biggest showmanship
strokes in years, the hook-up with
the War Dept., for the Bray-Pathe
production of "The Menace," to be
made at the Grand Canyon. Here's
a tip of the hat and a bend from the
middle.
The Cozine Brothers, Arthur and
Ray, are general handy men of the
Universal unit assisting William
Wyler in making "Anybody Here
Seen Kelly" in New York. Arthur
is unit manager and location direc-
tor, and Ray is assistant director.
The brothers have a long list of
achievetnents behind them, in the
industry.
Because the War Dept. did not ap-
prove of several sequences wherein
fun was poked at an army colonel,
Wesley Ruggles, now directing
"Finder's Keepers," was denied the
use of Government barracks at Ar-
cadia, Gal. The refusal, however,
proved a blessing in disguise, for
Ruggles did some fast figuring, pre-
vailed upon the officials of the studio
to clear space on the "lot" and build
the cantonment on their own ground.
For an idea that's both novel and
charitable, our vote goes oposite the
name of Clayton Lynch, munager
for M-G-M at St. Louis. Clayt fur-
nished all his salesmen with com^
mutation cards on the Standard Oil
Co., whereby, upon producing said
card, a saving of two cents on the
gallon is effected. The money thus
saved goes into the office "Distress
Fund," available on need instead of
the usual round-robin collection.
Versatile is Arch Heath, Patheser-
ial director, for he is a top notch
newspaper cartoonist.
Gotham is speeding deliveries of
"The Cheer Leader" to cash in on
the football angle. Prints are
shipped via air mail to take care of
spot bookings.
Hobart Cavanaugh, regarded by
Sam Sax as a real find, is a busy
man these days, appearing by day in
"Fruits of Divorce," Gotham pro-
duction, and at night in the Los
Angeles production of "Broadway."
Three members of the FBO com-
pany making "Wallflowers" under
direction of Leo Meehan, observed
birthdays last week. They are:
Mabel Julienne Scott and Hugh
Trevor, leading players, and Alice
Patrick, script girl.
Here's a hand to George Carlin,
veteran publicity and advertising di-
rector, on his appointment to head
those activities for First Division
Distributors.
In Boston they bill it — "Benja-
min Hur!" In Minneapolis, "Bane
Her." — Alexander Cooperator.
British Lords to
Concur on Quota
(.Continued from Page 3)
what constituted a British company.
It was finall}' defined in the bill as
one which the majority of the di-
rectors are British subjects.
Another question considered was
whether the producer must be Brit-
ish. It was shown that there were
not enough British producers to sup-
ply the demand under the terms of
the quota. This question was al-
lowed to remain open when Sir
Phillip Cunliffe-Lister who is spons-
oring the bill stated that it was im-
material whether the producer was
British provided the theme and sub-
stance of the film were British. He
also declared that it was impossible
to secure an all-British control of
production, and that it was sufficient
if a majority of the directors of a
British company were registered
under British laws.
The bill places restrictions on
blind and block booking, provides for
the registration of all films shown
in Great Britain, and places enforce-
ment of the measure under control
of the Board of Trade.
Complete coverage of world film
developynents is a feature of the
1928 FILM DAILY YEAR BOOK,
which contains in its foreign section
complete data on overseas markets.
Ohio Exhibitors Warned
Against Alleged Fraud
^Continued from Page 3)
their ads. As Halsey failed to deliver
the film to the Sorg theater of Mid-
dletown after negotiating with local
merchants, the state organization is
issuing the warning.
Va. Censors Make Eliminations
Richmond — Eliminations were
made in 17 pictures in two weeks
ending Nov. 5, according to the bi-
weekly bulletin of the Virginia State
Board of Censors, which also order-
ed that 36 scenes and 17 subtitles be
stricken out. The board examined
80 films comprising 323 reels and
found objectionable features in 17 at-
tractions.
Tishkoff Gets Another
Holley, N. Y. — The Lyric has been
acquired by Samuel TishkofT, opera-
tor of the Madison and Chili in Roch-
ester. New seats, two new project-
ing machines will be installed, and
the house will be redecorated.
Business Men Aid Theater
LeRoy, N. Y.— The LeRoy Busi-
ness Ass'n has appointed a commit-
tee to assist the Genesee Theatrical
Enterprises in floating a $50,000 lo-
cal loan to complete the $150,000 the-
ater here. The Family is owned by
the same corporation, of which Niki-
tas D. Dipson is president.
Richard Wallace Leaves
Richard Wallace, director of "The
Texas Steer" for First National, has
left New York for the Coast.
STANLEY WON'T LEASE
ANY "BOOTLEG" HOUSE
Philadelphia — Hitting at "bootleg"
theater building, the Stanley Co. de-
clines to consider leasing of any of
the many theaters under construction
and hereafter will build its own when
the need for such houses is ap-
parent.
There are many houses throughout
the territory under construction and
the Stanley decision is expected to
curtail reckless building of houses,
without consideration of the danger
of overseating. Prosperity of the-
aters in recent years has made such
projects easy to finance, with the
promoters successful in "unloading"
the houses to circuits.
French Exhibitors Hit
Caricatures in Films
^.Continued from Page 1)
consider that it is wrong to allow
these misconceptions to continiie on
the part of a nation which has al-
ways been on the friendliest terms
with France, and that the time has
come for an amicable understanding
on the subject."
"Local Follies" at Mayfair
Harry Cohen has booked his
"Local Follies" into the Mayfair in
Brooklyn for the week of Nov. 21.
These "Follies" shows are getting
quite a break with the Brooklyn and
Long Island houses that are playing
them up for their local talent possi-
bilities.
New Rochester House Planned
Rochester, N. Y. — Ground has just
been broken by the Arnett Theater
Corp., of which Harry Ziff is presi-
dent, for a new neighborhood thea-
ter at Thurston Rd. and Chili Ave.
The house will seat 1,000. Parking
space for patrons will be provided.
Sarnia Theater Firm Formed
Sarnia, Ont. — Residents of the dis-
tricts have organized the Jubilee The-
ater Co., Ltd., to erect a theater
here. Directors are: Fred H. Walk-
er, merchant; J. Gordon Logan, so-
licitor; C. J. Moore, accountant; and
Norris M. Burgess, electrical con-
tractor, all of Sarnia. and Frank J.
Miller, farmer, of Sarnia Township.
»:
Sunday, November 20, 1927
Pettiiohn Says He Was
Misquoted at Dallasi
(Continued from Page 3)
stop paying all their money out foi
something besides pictures."
"You exhibitors will have to pa;
more and production will have t(
cost less or there will soon be ni
producers in the business," Pettijohi
states he declared at Dallas.
Exhibitors were told that it wouli
not be possible for any chain to abusi
its buying power to the extent Ol
buying all of the pictures exclusive!
for any town, so that all other thC'
aters could not even get second rutu
of any good pictures.
Twin City Invasion by
Fox Speculation Topi<
(Continued from Page 3)
deal with Northwest Theaters was
announced officially some months ago.
Recently A. C. Blumenthal, head of
tlie real estate department for Fox
Theaters, was in the Twin Cities, for
the reported purpose of considering
sites for the proposed houses. Blum
enthal is in Chicago over the week-
end and is scheduled to return to New
York Monday.
F. N. Employes Divide Prize
Cleveland — The First National ex
change, with Gradwell L. Sears i;
command, won the first prize in th
McGuirk sales contest. As a result,
$1,900 was divided among the 2,
employes of the company. Thirty-j
nine branches participated in the con
test. Montreal finished in secon^
place, with New Jersey, third, an^
Salt Lake City, fourth.
Aileen Pringle Leaving
Aileen Pringle leaves Saturday for
the Coast.
BUREAU OF
COMMERCIAL ECONOMICS
1108 Sixteenth Street
Washington, D. C.
Co-operating with 42 Govern-
ments and loaning films free
and speakers throughout the
world for the purpose of public
instruction.
Schools, Churches and Clubs
using Motion Pictures
Should Subscribe for
THE EDUCATIONAL SCREEN
and keep up-to-date with the
new films and new equipment
"1001 FILMS" (Fourth Edition)
Complete reference booklet, listing nearly 3,000 educational films given
at reduced rate with each subscription
$1.50 f>er year - 5 South Wabash Ave., Chicago, III.
The First Requisite
The first requisite of a good
performance is consistently high
screen quality in the pictures
you show.
Specify Eastman film for all of
your prints and look for the
words "Eastman Kodak" in the
margin of each reel. Then you
can be sure that you are getting
the finest photographic quality
obtainable in motion pictures.
EASTMAN KODAK COMPANY
ROCHESTER, N. Y.
The
BARNES PRINTING
COMPANY
Specialists for Ten Years
to the
Motion Picture ||
Industry
Press Books Exploitation Literature
Programs Folders Books
Publications De Luxe Editions
A PHONE CALL WILL BRING
OUR REPRESENTATIVE
229 WEST 28th STREET, NEW YORK CITY
Pennsylvania 4740-4741
\
^f<> NEWSPAPER
pyPILMDOM
ALL THE NEWS
ALLTUE TIME
VOL. XLII No. 44
Monday, November 21, 1927
Price 5 Cents
Which ?
1
Anr^HE first year has gone.
The Paramount in New
York grossed $3,579,889,
lased on "Variety's" figures, and
)f this total the percentage of
)rofits was very neat.
Were it possible, we should
ikt to know what elements in
the theater's policy were respon-
sible for this formidable busi-
ess. Did the picture attract?
Was it presentations and
'names" that brought in the
Dublic or was it the combination
jf both?
Indictment
From the manner in which Publix
ixploits the theater, it is apparent
that the picture is no longer the
hing. It appears to us that here is
he most damaging indictment which
:he industry could make against it-
self. It has long been our opinion
:hat the appeal whicii pictures have
"or the public has not waned, but
las been permitted to be smothered
)y too much dressing in the form of
idded attractions. Once again it is
veil to declare that we voice no op-
)osition to presentations on the pic-
ure program. We feel they belong
—within reasonable bounds.
If it can be shown that the for-
nula which gets over with the pub-
ic best is a mixture of presentations
)r vaudeville and a feature, it does
;eem to us that steps might be taken
o at least cloak the picture with
.omething like the importance and
lignity which it formerly had.
Films First
One way to do this is to carry the
nessage of motion pictures to the
mblic through a campaign national
n scope. Basically, we are certain
hat the public wants to see pic-
ures, despite temporary discourage-
lents in the forms of cycles of medi-
cre product. The producer carries
he responsibility and it is a real one.
f his theater allies are firm that
resentations must figure importantl>
\ the entertainment mixture, well
lid good. Include them, but in the
ame of reason, remember that this
usiness is firstly concerned with mo-
on pictures.
KANN
Pressing Quota
London (By Cable) — Press-
ing of the film bill in the
House of Lords next week is
planned by Sir Phillip Cunliffe-
Lister, president of the Board
of Trade, who is sponsoring
the goverrmient bill. Lister
was shouted down in Commons
last week by the opposition
party which demanded that
Premier Baldwin speak.
CONTRACT MUST HOLD,
ARBITRATORS TOLD
Lack Authority to Apply
Any Other Rule, Says
Code Outlined
Arbitrators are not bound by tech-
nical rules of evidence but are with-
out power or authority to "adopt or
apply any rule which shall be at va-
riance with any of the provision of
the standard exnibition contract, or
(.Continued on Page 4)
PARAMOUNT HAS GROSS
Of $3,579,889 IN YEAR
The Paramount theater rounded its
fir.st year of operations Friday night.
The house opened on Nov. 19, 1926
and in that period grossed $3,579,889.
(.Continued on Page 4)
K-A-Stanlev Merger To Be
Closeu Jan. 1, Report Says
REPORTED UNDER WAY
Reorganization of tiie Warner sales
staflf with reduction of personnel
throughout the country planned, is
reported under way by Warners.
This, it is stated, will reduce the
number of salesmen on the company
payroll and ehminate the extended
run department. Under the report-
ed plan, Max Milder, now film buyer
for the Schine circuit, is slated to
(Continued on Page 2)
TBO IN THEATER FIELD,
IS KANSAS CITY REPORT
Kansas City — The visit here of
Joseph I. Schnitzer, senior vice-pres-
ident of FBO is linked with a report
that his organization may enter the
theater field in the Mid-West.
Schnitzer is said to have made a sur-
(Continued on Page 2)
Irish Protests Cause
M-G-M to Withdraw Film
Acting upon protests of Irish-
Americans, M-G-M has withdrawn
from distribution "The Callahans and
the Murphys."
Speed Development of Disc
Music for Films Being Speeded
McKee to Modify his
N. Y. Censorship Proposal
Submission of a substitute for the
ordinance amendment sponsored by
Joseph McKee, president of the
Board of Aldermen, empowering the
Commissioner of Licenses to force
withdrawal in New York City of any
picture which tends to create racial
or religious prejudice, will be made
by McKee. The substitute will be
drafted in less drastic form, as Mc-
Kee realized after protests that the
amendment as it now stands gives
the license commissioner powers of
a censor.
JN umber of Devir ug
Perfected fo>. K^kuuuL
Theater Use
Development of synchronization
through use of phonographic attach-
ments is under way by several com-
panies and individuals, which seek to
provide phonographic music suitable
for small thea^rs. In practically
every instance, the multiple turn-
table pick-up method, is understood
to be the basic principle employed.
To date, there has appeared on the
market the Orchestraphone, distrib-
{Continued on Page 4)
New England Invasion to
Await Consummation
of Pooling Deal
Stanley is not interested in
purchasing the Poli chain nor
have any negotiations for such
a deal been negotiated, John J.
McGuirk states in a letter to
E. F. Albee, in denying a pub-
lished report such deal was un-
der way. Stanley's only inter-
est in New England is in as-
sociation with K-A in plans
now being made for invasion of
Poli towns, McGuirk stated.
Philadelphia — Keith-Albee and
Stanley will pool interests by Jan.
1, it is believed here. Meanwhile,
the deal for joint invasion by the two
firms of New England cities dom-
inated by Poli, must wait until con-
summation of the merger, Stanley
executives qualified Keith-AUjee's
(Continued on Page 2) '^
LIBERTY ASS'N. GIRDS
TO EIGHT "BLUE" LAW
IVashington Bureau of THE FILM DAILY
Washington — Warning against the
impending "blue" law battle and the
need for vigilance has been issued
by Prof. C. S. Longacre, general sec-
retary of the Religious Liberty
Ass'n of America, in announcing a
counter movement against the ''Sour
Sabbath." The association is organ-
izing its forces in every state of the
Union to combat the "blue" law
The Lord's Day Alliance, he says,
has received the pledge of Congress-
(Continued on Page 4)
INDIANA FAVORS PLANS
TO RDOIN M.P.T.O.A.
Indianapolis — The Associated The-
ater Owners of Indiana will rejoin
the national exhibitor organization at
an early date. This was indicated at
a meeting held here at. which R. F.
Woodhull, president of the national
(.Continued on Pate 4)
I
THE
s5B^
DAlbY
Monday, November 21, 1927
#/'FILHDOH
Vol.XLIINo.44 Monday, Naveinber 21,1927 PriceSCents
JOHN W. ALICOkTE
Puhlishtr
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York. N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday,
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel: 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London. W. I. Bej
lin — Lichtbildbuehne, Friedrichstrasse, 225.
Report Warner Bros,
to Be Reorganizing
(Continued from Page 1)
become eastern district manager un-
der the reported, plan.
While stating that a reorganization
of the sales force is planned, Sam
Morris emphatically denies report of
cutting down personnel, elimination
of the extended run department, and
appointment of Milder. Meanwhile,
Morris Safier, who has headed the
extended run department, has left
for the Middle West on a sales trip.
Financial
Nothing of importance developed in Satur-
day's brief session, only fractional changes
being registered. Both Warner Brothers' is-
sues continued active in the trading.
High Low Close Sales
Am. Seat. Vtc. ... 40}4 40'4 40}4 100
•Am. Seat. Pfd 48
•Balaban & Katz 60%
♦Bal. & Katz Vtc 73'A
Eastman Kodak ..171 170 174^ 1,800
*tFilm Inspection 4^
•First Nat'l Pfd 27^
Fox Film "A" .... 7754 7654 77'A 2,000
tFox Theaters "A" 20 19% 19^ 1,500
•Intem'l Project 10
Loew's, Inc 565i 55^ 555^ 1,300
ttLoew's 6s 41ww.l05'4 105^ 105^4 1
ttLoew's 6s 41x-war 9954 99}^ 99}4 23
*M-G-M Pfd 25J4
*M. P. Cap. Corp 7
Pathe Exchange ..5 4J4 5 400
Pathe Exch. "A".. 24 }4 24 24 200
*ttPathe Exch.7s37 8654
Paramount F-L ..109 108 108 5,100
Paramount Pfd....l20M 120^4 120?4 200
*ttPar.Bway.5 54s51 10154
**Roxy "A" 27 30
**Roxy Units 30 34
**Roxy Common .. 7 9
Skouras Bros 38 40
Stan. Co. of Am.. 59}i 58M 5854 ••••
tTrans-Lux Screen 45i 4 4H 1.000
*Univ. Pictures 30 ....
•Univ. Pict. Pfd 9754
tWarner Bros. ... UH 13^ 1454 1,500
Warner Bros. "A" 2354 2iys 2354 1.200
•Last Prices Quoted •'Bid and Asked (Over
the Counter)
tCurb Market ttBond Market
NOTE; Balaban & Katz is listed on the
Chicago Board; Skouras on the St. Louis
Stock Exchange and Stanley in Philadelphia.
Shaw Says Sex Appeal
in Films I^ All Wrong
London — Condemnation of sex ap-
peal in pictures was made by George
Bernard Shaw at an exhibition of the
British Instructional Films, Ltd.,
who said that the -people who selected
film entertainmient were deluded by
an idea that the public wanted noth-
ing but wild doings and jazzy sex
stuff. He cited Mary Pickford and
Charlie Chaplin as two big drawing
cards disproving that the sex angle
was necessary to popularity.
Lloyd to Make Two Yearly
Harold Lloyd will release two pic-
tures during the coming year under
present production plans.
Worth Theater Opens Nov. 26
Fort Worth, Tex. — Harry Marx
of Fublix is due here tomorrow to
arrange for the opening of the
Worth on Nov. 26.
lllujtratiQg for Magazine??^ Titles.
Animate(5 Leaderj i.Trailen. ►
Technical, Indujtrial & Educational
Animation. F'A-A' DAHME_r
''Titles;^^ /
tXPtHT PHOTOtiRAPriV
i45WEST45 5T,N.Y.CITY
TEL. BRYANT i/Oil
PLDGGl
SUPERIOR PROJECTOR
The Superior Projector, which now
embraces a number of new improve-
ments since its introduction five years
ago, is being enthusiastically plugged
by Coxsackie Holding Corp.
The projector, which is not a por-
table or semiportable, ernploys no
belts or chains. The motor drive is
of the friction type, giving variable
speed with no intermediate gears, it
being driven directly from the motor.
The projector has less parts and
gears than any other projector. Its
head mechanism is entirely enclosed.
All oil passes through copper tubes.
The movement is of the star and
cam type and is housed in a good-
sized case designed especially for
holdjng a liberal supply of oil. The
projector is built in a series of units,
which are easily removed for repair.
If You An in the;
Market for Any Kind of
MOTION PICTURE
APPARATUS
CONSULT US AND SAVE
iiONBT
8BND FOR OUR PRICE UST
lOILLQaCHBYS
^^▼iio West 32'^St,Ncu»york.My.^^
IPhoQ* Penna. 0330 II
Motion Picture Department I
I U. g. «ad Canada Ktmf tor D«bri«_l|
On Broadway
Astor — ^"The Student Prince"
Broadway — ^"Firemen Save My Child"
CameO'^" Husbands and Lovers"
Capitol — "In Old Kentucky"
Central — ^"Uncle Tom's Cabin"
Colony — "The 13th Juror"
Criterion — ^"Wings"
Embassy — ^" Quality Street"
Gaiety — "The King of Kings"
Globe — "Patent Leather Kid"
Hippodrome — "The College Hero"
Liberty — "The Gaucho"
Loew's New York— Monday. "The Fair Co-
Ed", and "The Flag"; Tuesday, "Broad-
way After Midnight" and "Hook and Lad-
der No. 9" ; Wednesday, "Isle of Forgotten
Women" ; Thursday, "Surrender" ; Friday,
"Light in the Window" and "Black Jack" ;
Saturday, "Body and Soul" ; Sunday,
"Rose of the Golden West"
Mark Strand— "The Gorilla"
Paramount — "She'si a Sheik"
Rialto — "My Best Girl"
Rivoli — ^"Sorrell and Son"
Roxy — "Good Time Charlie"
Times iSquar^ — ^"Sunrise"
Warners — "The Jazz Singer"
Brooklyn Mark Strand — "The Gay Retreat"
55th St. Cinema— "Death Valley"
Moss Buys Broadway Site
Greater New York Vaudeville The-
aters Corp., a B. F. Keith subsidiary,
has bought the leasehold of the
Broadway for $1,000,000 from the
Broadway and 41st St. Co. B. S.
Moss, president of the purchasing
corporation, plans a new theater on
the site with 32-story stores and of-
fices to cost $3,500,000.
K-A Stanley Merger
to Be Closed Jan. 1
(Continued from Page 1)
statement on the proposed building
and acquisition campaign denying
they intend to take such steps at
present.
There is no agreement at present
between the Stanley and Keith-Al-
bee firms, according to reliable
sources, for joint building and ac-
quisition of New England theaters.
These negotiations are expected to
come to ahead one way or the other
by Jan. 1, the progress so far made
being reported as satisfactory to the
ultimate success of the merger.
FBO in Theater Field,
is Kansas City Report
(Continued from Page 1)
vey of the Kansas City territory as
the first step in the plan.
Efforts made to secure information
or confirmation at the FBO exchange
proved unavailing.
Joseph P. Kennedy was out of the
city on Saturday. Schnitzer has not
yet returned to New York.
AMERICAN AND FOREIGN DISTRIBUTORS
OP qilAUTY MOnON PICTURES
jUiruE,
PICTURES
AiRMM A.IU nn
'I I p
m
•m aKvatwM mm. um ^toam .mvawt «»■■
I
PATHE NEW/
renders incomparable
service in South ^end, Ind.
South Bend, Ind.,
Nov. 13, 1927
Ray Hall, Editor,
Pathe News, N. Y.
Received special Army and
Notre Dame football pictures
from PATHE at noon today.
Pictures good and service
very wonderful. No such ser-
vice ever rendered by any
film company before.
S. Hahlo,
Orpheum Circuit
wii
MItf
TIFFANY-STAML PRODUCTI ON S inc.
40 aaOAOWAY M.H.MOFPMAN.viCEPRES. NEW YOflK CIT
THE
-:xi^
PAILV
Monday, November 21, 1927
Presentations
Hanlon at Harding, Chicago
Chicago — Bert Hanlon is featured
on the bill at the Harding this week.
De Marcos at Century, Baltimore
De Marcos is the stage headline at
the Century in Baltimore this week.
William Morris is handling the at-
traction.
Double "Names" in Detroit
Detroit — Shean, Phillips and An-
ger are one of the main stage at-
tractions at the Capitol, along with
Joe Phillips and his company from
the Chicago "Hit the Deck" com-
pany. Both attractions are being
handled by Lyons & Lyons.
Boylans in Pittsburgh
Rose and Arthur Boylan are the
headliners at the Grand in Pitts-
burgh this week, being booked by
Lyons & Lyons.
Vera Gordon in Providence
Providence — Vera Gordon and her
company are the main draw at Fay's
this week, being handled by Amalga-
mated Vaudeville Agency.
Seymour & Howard in Rochester
Seymour and Howard's Revue has
been booked at Fay's Rochester by
Amalgamated Vaudeville Agency.
North on Wesco "Time"
Jack North has started a tour of
the Wesco circuit this week, being
handled by the office of William Mor-
ris.
4 Acts at Riviera
William Morris has booked the
following acts on the current bill at
the Riviera, Omaha; Mooney and
Churchill, Lang and Voelk, Kendall
Capps and Holly Hall.
Artclass Plans 2 Serials
in Addition to Features
In addition to their features for
next season, Weiss Bros. Artclass
Pictures will produce two serials,
"The Mysterious Air Man" and "You
Can't Win." The schedule of short
subjects will be determined early in
the year. Weiss leaves for Holly-
wood soon to get work on the fea-
tures under way.
Albee On Advisory Board
Edward F. Albee of Keith-Albee
has been elected a member of the
advisory board of the Times Square
office of the Chemical National Bank.
A cross-section of the fiTiancial
status of the major companies of
the industry is given in a complete
section scheduled to appear in the
1928 edition of "THE FILM DAILY
YEAR BOOK", out in January. In-
teresting articles will describe the
financial history of each big comr
pany. Past and current earning
power of these organizations is
treated in additional statistical
tables. The section will be the moat
comprehensive and authentic ever
published. Over 45 sources of in-
formation contributed data.
Paramount Has Gross
of $3,579,889 in Year
(.Continued from Page 1)
according to box office figures pub-
lished in "Variety" and prepared in
the form that appears herewith by
THE FILM DAILY.
In that period, several important
theater conditions afifected the first-
run map in New York. In March,
or five months after the Paramount
opened, the Roxy made its debut. In
October, the Capitol went to its pres-
ent jazz policy. Both of these fac-
tors, as well as the usual fluctuations
in the ordinary conditions controll-
ing box office intake such as type of
attractions, both films and stage,
weather and holidays are reflected in
the Paramount figures.
The record for the year, in point
of gross, goes to "Underworld,"
which played the house the week
ending Aug. 27 and rolled up $81,500
according to "Variety." The total,
however, was swelled by three mid-
night shows. The low record goes
to "The Telephone Girl" for the
week ending May 21 when the gross
was $56,732.
By weeks, grosses for the year
follow:
Week Ending Receipts
Prices 40. 75, 99 Cents
11-19 God Gave Me 20 cents (2
days) $27,280
11-26.... ditto 80,180
12-3 The Canadian 73,418
12-10 Love 'Era and Leave 'Em. 68,480
12-17.... ditto 70,658
12-2'4 The Popular Sin 64,200
Prices 40, 65, 99c— $1.65
12-31 The Cheerful Fraud 78,212
1-6.... Hotel Imperial (a) 81,476
1-13 Blonde or Brunette 75,250
1-20 The Potters 71,100
1-27 Paradise for Two 73,585
Prices 40, 99 Cents
2-3.... New York 71,792
2-10.... It 76,791
2-17 The Third Degree and Paul
Whitman 79,879
2-26 Love's Greatest Mistake ... 77,676
. 3-5.... Blind Alleys 70,000
3-12 Let It Rain 70,500
3-19.... Kiss In A Taxi (b) 67,500
3-26 Evening Clothes 73,200
4-2. .. .Fashions for Women and
John Phillip Sousa 69,100
4-9 Casey at the Bat 71,200
4-16 Afraid to Love (c) 60.550
4-23 Knockout Reilly 72,000
4-30. .. .Special Delivery and Minne-
vitch Harmonica Band.... 63,000
Prices 40, 90 Cents
5-7.... Cabaret 58,000
5-14 Senorita 61,000
5-21 The Telephone Girl 56,732
5-28 Rough House Rosie 63,800
6-4.... A Million Bid and Lind-
bergh Paris films 66,230
6-11 Whirlwind of Youth and
Paul Whiteman 68,200
6-18 Running Wild and Paul
Whiteman 65,000
6-25 Ritzy and Paul Whiteman 68,000
7-2 Wedding Bells and Paul
Whiteman 64,100
7-9.... Fast and Furious and
Whiteman 70,000
7-16 Ten Modern Commandments 66,000
7-23 Rolled Stockings and Ger-
trude Lawrence 68,500
7-30 Manpower 59,600
8-6. .. .Madame Pompadour 63,300
8-13 Barbed Wire 67,500
8-20 Service for Ladies 71,200
8-27 Underworld (d) 81,500
9-3 Hula (e) 77,200
9-10 Swim, Girl, Swim (f) 76,500
9-17 Soft Cushions and White-
man 72,400
9-24. . . .One Woman to Another and
Whiteman (g) 69,700
10-1 Woman on Trial (h) 71,600
10-8. .. .Gentleman from Paris .... 75,500
1015 We're all Gamblers . . . (i) 69,200
10-22 Tell It To Sweeney 59,000
10-29 Two Arabian Knights 74,000
The Broadway Parade
THE big money shows all continue along the Big Street this week,
with one added starter, Douglas Fairbanks' "The Gaucho" at
the Liberty. Indications are that the present lineup will remain
intact for several weeks.
Picture Distributor Theater Opening Date
"The King of Kings" . .Pathe Gaiety Apr. 19, 1927
"Wings" Paramount Criterion Aug. 12
"Patent Leather Kid" ..Fir^t National ..Globe Aug. IS
"The Student Prince" 'M-G-M Astor Sept. 21
"Sunrise" Fox Times Square Sept. 23
"The Jazz Singer" Warners Warners Oct. 6
"Quality Street" M-G-M Embassy Nov. 1
"Uncle Tom's Cabin" . Universal CentrtU Nov. 4
"My Best Girl" United Artists . . RiaHo Nov. 5
"Sorrell and Son" United Artists . . RivoU Nov. 1 1
"The Gaucho" United Artists . . Liberty Nov. 21
I
11-4 The Forbidden Woman .. 67,100
11-18 The Last Waltz *62,000
Total $3,579,889
(a) — Extra New Year's Eve show.
(b)— Roxy theater opened.
(c)— Holy Week.
(d) — Three midnight shows added.
(e) — Seven midnight shows added.
(f) — Midnight shows included.
(g) — Midnight shows included.
(h) — Midnight shows included.
(i) — Capitol jazz policy opposition.
* Estimated.
Box office records of key city
houses, as reported by "Variety"
appear in the FILM DAILY YEAR
BOOK, for 1928 out in January.
This, by arrangement with "Va-
riety."
Liberty Ass'n. Girds
to Fight "Blue" Law
(Continued from Page 1)
man Lankford to reintroduce his bill
to make "blue" the District of Co-
lumbia, and states the proposed law
is to be used as a model for the en-
tire nation. His association opposes
the bill. Prof. Longacre says, on the
basis that it is "un-American and re-
ligious legislation and therefore dan-
gerous to our free republican institu-
tions."
The bill prohibits all labor and
business on Sunday except works of
necessity and charity. It also for-
bids all recreation and public as-
semblies of every character where an
admission fee is charged, or where
the promoters receive profit.
Contract Must Hold,
Arbitrators Told
(Continued from Page 1)
any other contract between the par-
ties or the rights and obligations of
the parties thereunder," the Hays of-
fice states to arbitrators in a code
sent to the various boards.
The code is based upon "Sugges-
tions of the American Arbitration
Ass'n for the Guidance of Arbitra-
tion," and contains a number of rec-
ommendations for enforcing the rules
and regulations of arbitration. It has
beeen printed on large cards to be
framed and hung in arbitration head-
quarters throughout the country.
Speed Development oi i
Disc Music for Films)
(Continued from Page 1)
uted by National Theater Supply;
the Magnola, introduced by the Btiah
and Lane Piano Co., at Seattle; Sym-
phonium, manufactured by the B. L
Speaker Co., Orange City, O.; a new-
device being developed in New Yorki
by H. W. Rogers, a phonograph-i
radio amplifying device for theatert
use, which is being developed by the I
Freed-Eisman Radio Corp. of Brook-i
lyn, N. Y. ; Vict-O-Phone, invented'
by Fred H. Strom of St. Paul, and
several others. Vitaphone and Voca-
film were introduced on the market
some time ago.
Considerable secrecy surrounds the
talking film device being developed
by the Bristol Machine Works of
Norwich, Conn., although it is said
to be nearly ready for the market.
Synchrophone is another device be-
ing developed by Arthur J. Abrams,
of New York.
Major phonograph companies in-
cluding Victor, Columbia and Bruns-
wick-Balke-Collender Co. are de-
clared to be working on machines for
theaters. So also is the Radia Corp.
of America, which is developing the
Pallophotophone, employing a proc-
ess similar to Movietone.
Some of the inventions are talking
picture devices, but most are design-
ed chiefly to replace orchestras in
small theaters through phonographs
of the orthophonic type.
Under most plans, the records are
controlled by electricity, timed to cue
the picture, and any volume desired
Many legitimate shows in New York
are using phonographic devices to
enhance the action, one noteworthy
instance being "The Command to
Love.' '
Indiana Favors Plans
To Join M.P.T.O.A.
(Continued from Page 1)
association, spoke before the Indiana
group on exhibitor problems and of
the desire of the M.P.T.O.A. to aid
in their solution/
Woodhull's address was splendid
and was well received. Frank }•
Rembusch followed the national presi-
dent, endorsing the ideas presented
by the former. . .
YOUNG BLOOD
AGAIN!
It took the entrance of M-Q-M
into the Short-Subject field to convince
exhibitors of their true importance!
THE SAME
QUALITY AS
M.CM
FEATURES
HAL ROACH
COMEDIES
OUR GANG
MAX DAVIDSON
CHARLEY CHASE
ALL STAR
M-G-M NEWS
Twice Weekly
The New Neusrccl
M-C-M
GREAT EVENTS
Entirely in Tcchiicco'o
M-G-M ODDITIES
Produced all oit-r t/ij
World by UfA
WE thank
FILM Daily for
THIS sincere
ACKNOWLEDGMENT
OF M-G>M's efforts
IN the field of
SHORT subjects
FOR years other
COMPANIES have
TRIED to convince
EXHIBITORS!
BUT now with
M-G-M quality and
NEW ideas brought
INTO this field
EXHIBITORS are
F I N A L LY convinced !
METRO-GOLDWYN-MAYER
^1^ Pi
DAILV
Monday, November 21, 1927
YEAR BOOK TOPICS
1. HISTORY
2. CONTENTS
3. RESEARCH
4. READERS
5. STATISTICS
6. PRODUCTION
7. DISTRIBUTION
8. EXHIBITION
9. FINANCIAL
10. EXPLOIT-O- GRAMS
n. THEATERS
12
13
14
IS
16
OUT
IN
JANUARY
No. 11
PUBLISHED
BY
FILJyl DAILY
No. 11
THEATERS
THE only authoritative listing of motion picture the-
aters readily available to the trade and the general
public is to be found in the FILM YEAR BOOK.
This famous "blue section" comprises a reference vi^ork in
itself, offering more than 100 pages of approximately 20,-
000 theaters. Arranged alphabetically according to states,
it gives instant access to any given theater, vi^ith population
of the city or town and seating capacity. This section
alone is vi^orth many times the price of the entire volume.
As the entire structure of this tremendous industry
finds its ultimate expression through its theaters, it is hard-
ly conceivable that any individual or company actively
engaged in this business would overlook possession of this
authoritative list. Supplementing the theaters, more than
a score of pages are devoted to an up-to-the-minute com-
pilation of theater chains and circuits. Here will be found
the personnel, headquarters address and names of sub-
sidiaries of all the large circuits.
A significant barometer of the latest alignments in
theater control.
A Review of -Reviews
By LILIAN W. BRENNAN
"The Last Waltz" offered a color-
ful romance that will please those
who enjoy the pomp and ceremony
of court life. The picture is a Eu-
ropean production with no names to
attract the "star" shoppers. The re-
mainder of the week's offering show-
ed a decided tendency toward "just
average" entertainment, or worse.
''The Slaver" was old time melo-
drama typical of the 10-20-30's of
yesteryear. "Gold From Weepah," a
fair western; "The Swift Shadow,"
one of Ranger's dog exploits, where-
in the animal star remains true to the
man who proved him friend. The
kids will like it.
"The Hour of Reckoning," a story
of double crossing, intrigue and ro-
mance, conventionally worked out.
"By Whose Hand" has some clever
comedy business of the spook kind
that put the audience in a good hu-
mor. "Night Life," one of the
week's exceptions, is a corking good
little drama with an interesting story,
effective direction and with Eddie
Gribbon well nigh stealing the pic-
picture. "A Bowery Cinderella" is
a fair program picture, suitable for
the small neighborhood trade.
Lachman Signs Circus Star
Nice, France — Harry Lachman,
now an independent producer at his
Riviera Studios St. Andre de Nice,
France will start production imme-
diately. He already has signed to a
long term contract Louis Aeros,
Unger, Quota Advocate, Dead
Berlin — Michael Unger, manager
of Bruckman Films, died at his home
here, following an operation. He
was 36. Unger was an advocate of
the two to one "kontingent" law.
Gable Goes to Grand Canyon
Los Angeles — Gilbert E. Gable,
Bray vice president, and Sergt. Ed-
win Redding, have left for the Grand
Canyon, to establish a camp to main-
tain communication with the party
shooting the rapids in connection
with production of "Menace."
M-G-M Building Exchange
Milwaukee — Plans for the new M-
G-M exchange in Milwaukee have
recently been approved and it is ex-
pected that if the work progressing
as rapidly as is expected, the branch
will be in its new quarters at Eighth
and State Sts. sometime in February.
Plans L. A. Opening
Los Angeles — Final plans have
been made for the opening of the
$3,000,000 United Artists on Broad-
way between Ninth and Tenth Sts.
about Dec. 1 with "My Best Girl."
It will be under the management of
Wesco, with Bruce Fowler, manager
of Grauman's Egyptian, as manager.
Carli Elinor, leader of the Carthay
Circle orchestra, will be musical lead-
er. Bob Doman of Loew's State will
be publicity director.
And That's That
By PHIL M. DALY
A STRANGE bozo walked up to
our near-mahogany desk yester-
day and sez: "Say, Phil, can you use
some nice fresh news items?"
^'Who are you?" sez we.
"I'm the Futurist Reporter," he
chirps. "I've got all the dope for
November 21, 1999 — seventy-two
years from now."
"Great," we sez. Being a film
trade paper man, nothing surprises
us. "Shoot the works," we sez. And
here's what the goof handed us.
The Hollywood stars are sore be-
cause the producers refuse to cut
their salaries in half. The producers
claim the stars are terribly under-
paid as it is. Looks like a bitter bat-
tle, with both sides giving — Giving
—GIVING.
Mike Glutz, owner of the Bazoo
theater in Oompah, sent a telegram
of good wishes when his rival opened
across the street. The rival dropped
dead. (That's just exactly what
Glutz figured he'd do.)
The Bazooka Newsreel admits the
Hoosh Newsreel scooped them by a
mile on the yion-stop flight to Mars.
But the Hoosh outfit modestly states
that their scoop was just pure dumb
luck.
Director Kazooka completed
"Hell's Bells" and admitted it was
rotten. So the producers honestly
advertised: " 'Hell's Bells' is rotten
— Kazooka says so." And the darned
film grossed $1,000,000. Honesty is
lovely, don't you think?
The Pennsylvania Censor Board
unanimously passed a film without a
single cut. The producer viaorously
protested that they had overlooked
a scene where a man kisses his wife.
The Censor Board replied that the
novelty of a man kissing his own
wife was so unusual that they had
decided to let it pass.
The Seventeenth Trade Conference
was a riot of harmony, with the ex-
hibitor and producer groups insist-
ing that the other side was absolu-
tely right in all claims.. As the Con-
ference closed, the producers took
exhibs across the street fvr lemon
sodas. The exhibs gracefully de-
clined, shyly stating that they were
already loaded up on lemons. But
not to be outdone in courtesy, the
exhib boys serenaded their pals with
"I Must Be Crazy to Be Crazy About
You." Then the producers escorted
the exhibs to the dock and pushed
them over. All hands voted the April
Fool party a wow.
\
After reading all this, we sez to
the Futurist Reporter sitting beside
us absentmindedly chewing on my
FILM YEAR BOOK: "Fine! We'll
run this tomorrow."
He gave us a queer look and sez:
"One of us is cuckoo." He breezed
out. Was his remark a dirty crack,
we ask you, dear reader?
MADGE BELLAMY
/■
rOUR public demands on the screen ever new faces, youth, beauty in
its women, intelligence and personality in all its players. Fox pic-
lures meet this demand with an array of youthful talent to be found in
no other- product. At the head of each cast stands some young artist to
whom your patrons have already given their approval. Madge Bellamy,
who scored hits in "Sandy" and "Ankles Preferred," is next to be seer,
in "Ver>^ Confidential," followed by "Silk Legs" and "None But the
Brave." Bellamy fans are legion.
«1
No. I OF A SERIES
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WHO PLAYS
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!th FOX PROFITS with FQJi
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I^GEORGE O'BRIEN
/N the short period that has elapsed since John Ford
made "The Iron Horse" this young Fox leading man
has traveled far. Already this season your patrons have
acclaimed him in two splendid performances of widely vary-
ing types-^as the Prince in "Paid to Love" and as John
Breen in "East Side, West Side." George O'Erien's acting
in "Sunrise" has placed him in the very front rank of the
young men of the screen. Another example of the Fox
policy of youth! He will be seen next in "Sharpshooters
with Lois Moran playing the girl.
<(?
JVo. Z OF A SERIES
it/, FOX PROFITS with FOX
D/^ILY Monday, November 21. 1927
iUSifi^L^SvUui^
Coast Buzzes as Leaders Gather
Proposed British Law to Hit Directors and Players — Fox Seeking Renewal of Janet Gay nor
Contract— Meighan's Future Plans Speculated On - Gloria Back Soon— Other Wired Studio News
lEVELOPNENTS EXPECTED
IT MEHING DyRING WEEK
Feeling sure that momentous de-
elopments arc in the offing, Holly-
wood today is speculating on "what
's all about," in awaiting the gather-
ig of leading executives of the in-
ustry during the week.
Announcement of the departure of
big guns" of the Pathe organization,
•.Imer R. Pearson, John Flinn and
'hi! Reisman, and scheduled de-
arture during the week of Joseph
.f. Schenck has stirred interest in
he expected meetings.
There is an air of secrecy being
laintained as to the cause of the
cneral movement of executives to
he Coast, with the various company
?aders insisting that their trip is the
sual periodic visit to the studios and
as no significance beyond considera-
ion of the affairs of their respective
ompanies.
Dloriaswansonsoonto
resume production
Gloria Swanson is expected to re-
urn to Hollywood soon to begin
reduction of her next picture for
Jnited Artists, following statement
sued \>y Joseph M. Schenck in New
'ork that the star is continuing as a
roducer-member of the company.
Preparations for production of
The Last of Mrs. Chaney" were
eld up recently pending return of
chenck from Europe and subse-
uent conferences with the star in
.'ew York.
M
Pechnicolor Film to be
"Napoleon and Josephine
Otto Matieson and Margaret Liv-
igston are leads in Roy Neill's pro-
uction for Technicloor, which is
tied "Napoleon and Josephine."
Lang Directing "A Four Flush"
Walter Lang will direct "A Four
"lush," James Cruze's next produc-
|on. Walter Woods is writing the
ontinuity from his own adaptation
f "Alias Princess Pat."
Beery-Hatton Vehicle Set
"Partners in Crime" is to be the
ext Wallace Beery-Raymond Hat-
3n picture for Paramount. It will
recede "The Big Game Hunt"
hich has been postponed tem-
orarily.
F. N. Denies
There is no truth to pub-
Ushed report that Molly O'-
Day is leaving First National,
the company states. She is
under contract which still has
some time to run.
rOX WOULD RENEW GAYNOR
PACT AT $1,000 WEEKLY
Janet Gaynor still is under con-
tract at Fox, studio officials state,
although she has declined to appear
in the cast of "Hangman's House."
She now is working in "Lady Cris-
tillinda," and plans to sever connec-
tions with the company on comple-
tion of the picture.
Fo.x sought to renew the contract
at $1,000 weekly, but Miss Gaynor
is declared to be holding out for
?3,000.
Meighan Arrives Today as
Future Status Discussed
Thomas Meighan's future status is
the subject of speculation here, fol-
lowing reports that the star is dick-
ering on a new contract. Howard
Hughes, head of Caddo Prod., now
making pictures for United Artists,
is said to be seeking the star's ser-
vices. No confirmation of this re-
port is obtainable, but Meighan is
scheduled to arrive today from New
York. He recently announced he
was resuming work for Paramount,
and that after completion of his next
picture he will return to his Florida
home. He has two more pictures to
make for the company.
Hobart to Make "Do It Again"
Henry Hobart will produce "Do
It Again," First National picture co-
starring Mary Astor and Lloyd
Hughes. The story is an original
by Dixie Wiilson. Marshall Neilan
will direct. A. G. Barnes' circus has
been engaged for two weeks.
Barthelmess on- Vacation
Upon completion of "The Noose,"
Richard Barthelmess has left for
Yosemite on a vacation with Dallas
Squire, his business manager. His
ne.xt picture, it is stated, is to be
"The Little Shepherd of Kingdom
Come," from the story by John
Fox, Jr.
New Daniels Title Chosen
"Feel My Pulse" is final title se-
lected for Bebe Daniels' new picture
tentatively titled "Wooden Dollars."
QUOTA LAW TO ELIMINATE
SOURCE OF EMPLOYMENT
Directors here who
ing with offers from
ers feel that the En
l>e shut to them, by
which is expected to
week by the House
curring with Common
the measure during th
have been flirt-
British produc-
glish field will
the quota bill,
be passed next
of Lords, con-
s, which passed
e week.
THREE BOYS SOUGHT
FOR OUR GANG COMEDIES
- Three boys are to be "found" and
given contracts of "one week at $100
each, and one boy will be given a
contract of three months at the same
weekly figure in the tie-up between
Wesco and Hal Roach to develop
new talent for Our Gang comedies.
The boys nmst be 12 years or under.
One newspaper in each Coast city
is ,tied-in with the contest. Photo-
graphs are to be submitted to the
newspaper which will select a num-
ber for screen tests. These then will
be run in the chosen West Coast the-
ater and the audience will ballot.
For the purposes of the contest
West Coast Theaters are grouped in-
to four divisions — Los Angeles, San
Francisco, Portland and Seattle Di-
visions, with those cities as the key
centers of each division. The win-
ning tests from theaters in the re-
spective divisions will be shown in
the key theater in each division where
the audiences will again ballot. The
four divisional winners' tests will
then be shown at the Metropolitan,
Los Angeles, where the grand prize
winner will be chosen by the audi-
ence.
Schedule Revision Halts
Shearer, Thalberg Trip
Revision of the production sched-
ule will cause postponement of the
deferred honeymoon trip to Europe
of Norma Shearer and Irving Thal-
berg. Miss Shearer is making a pic-
ture, as yet untitled, in which she
portra\-s the role of a traveling sales-
woman and next will make "Trelaw-
ney of the Wells." Ralph Forbes is
her leading man in both.
Laemmle Making Roche Story
Edward Laemmle starts produc-
tion next week at Universal on "Fall-
en Angels," by Arthur Somers
Roche. Charles Logue wrote the
adaptation.
A Little
from **Lots''
By RALPH WILK
Hollywood
CONSTANCE HOWARD doesn't
believe in neglecting her art. So,
she only took off one day from her
work in William Haines' new film,
to marry Wilson Jones.
* « *
Ralph Yearsley, who first
attained screen prominence in
'Tol'able David," is in the
cast of "Rose Marie," new M-
G-M picture.
* * *
Edward Connelly, veteran M-G-M
player, who for 13 years has been
appearing under the company's ban-
ner, has one of his most interesting
roles in "The Divine Woman," im-
personating Anatole France.
* * *
It seemed like a touch of Broad-
way to see Lou Edelman dashing
back and forth at the Wesco offices.
Lou is an authority on exploitation
accessories.
* * *
Chemist, dentist, and former
lightweight champion. Leach
Cross is one of Hollywood's
most picturesque figures. Ben-
ny Leonard and other fistic
favorites got their early train-
ing from Leach.
* * «
Ann Nichols is doing her bit for
Christmas charity, having just con-
tributed $200 to "The Los Angeles
Examiner's" Christmas Fund.
* ♦ *
Paul Leni, Universal's German di-
rector, is versatile. At the age of
16 he was a costume designer; his
canvas, "Macbeth," led to a film,
connection with Friederich Wilhelm
Vitascope, forerunner of Ufa, when
he was known as "film architect,"
later becoming a director. His pro-
logues and revues brought him
many offers from American legit
producers, but he elected to accept
Carl Laemmle' 8 offer.
Veidt in Super-Special
L^niversal plans to release ''The
Man Who Laughs," as a super-spe-
cial. The picture is being directed
by Paul Leni with Conrad Veidt
starred. In the cast are Mary Phil-
bin and George Siegmann.
Barthelomae Assigned to Do Script
Philip Barthelomae has been as-
signed to adapt "Two Weeks Off,''
Kenyon Nicholson's play which First
National will produce.
E GOmLLA
rh« SHEPHERD tV. HILLS
by HAROLD BELL WRIGHT
rhe Private Life of
HELEH OF TROT
are set for the
NcYICKERSr CHI.
for Consecutive
EXTENDED RUNS!
When two of the country^s itreatest Showmen pick them
to fill one of their bifiitest houses for months at a time-
then you KN01¥ how BIG First NationaKs BIG ONES are 2
Member <f Motion PIciiitc Producers ^na Dislribiilors of Amcj ica Inr.^Wll) H.Hays Anuiini
I
o/FILMDOM
ULTHE NEWS
ALLTHE TIME
VOL. XLII No. 45
Tuesday, November 22, 1927
Price 5 Cents
"The Gaucho"
AIWIRILWKS release is
usually an event. They
come at the rate of one a
car. Which leads you tt) ex-
oct tiie out-of-the-ordinary.
That describes "The Gaucho,"
an attraction de luxe.
After all there is only one
Doug. "The Gaucho" gives
you plenty of him in the rip-
roaring, fast-moving sort of
role that has made him famous.
I.upe \'elez, new lead, has a
vibrant personality. You'll see
more of her, for this newcomer
has acting merits which will
become more pronounced as
time ripens her performances.
We commend the work of Eve
Southern and we give a coui^ie
of cheers for F. Richard Jones
who directed.
Doug's latest savors of big
money. Stick a pin through this
and when the United Artists
salesman drops in give him a
hearing. He's got something
to sell you.
Incidentally, this is how to
pronounce the title. The "au"
in Gaucho is like the "ou" in
ouch.
Worthwhile Institufion
The Bureau of Foreign and Do-
mestic Commerce in Washington
boosted America's foreign trade about
$500,000,000 in the fiscal year ended
June 30. A real trade promotion
service. For and on behalf of the
picture industry, the Motion Picture-
Section is maintained within the Bu-
reau. C. J. North, with N. D. Golden
in second running place, is at the
helm. ^A'e know considerable about
their efforts to n.ake foreign markets
for .American films more profitable.
Here is a neutral agency at the ser-
vice of the industry for any and all
inquiries. And yet, the trade at
large fails to take full advantage of
the opportunity thus provided.
Something Out of Gear
In a fairly good-sized city not
very far from New York, a national-
ly-functioning chain operates a new
theater. Business is capacity. And
'yet, the theater is not making money.
.■\nother flagrant example of how
"me operators have permitted the
fie luxe" showmanship idea to run
iway with them. Ridiculous over-
iicad, of course, is responsible.
KANN
I & R. LAUNCHES NEW
EXPANSION
Three New Suburbans
be Built Under Plan
in Minneapolis
to
Mimieapolis — With its partnership
deal with Publix completed, thus re-
moving, for the time being at least,
the threat of competition here, North-
west Theaters (Finkelstein & Ruben)
is turning renewed attention to the
suburban field and plans three pro-
jects, one of which will mark first
entrance of the firm on the city's
North Side. Other expansion moves
are planned.
One of the houses is to be the
Chateau, Lake St. and Stevens Ave.
Ft will be modeled after the atmos-
pheric Chateau at Rochester and cost
(Continued on Page 6)
, "U"
HEAD; HODES RESIGNS
Ted Schlanger, Washington Uni-
versal branch manager, has succeeded
Hal Hodes as short subjects sales
manager for the company. Nate
Sauber, salesman, replaces him at
Washington.
A year ago, Schlanger was in
charge of short subjects at the Chi-
cago exchange and was transferred
{Continued on Payc 6)
STRINGENCY DENIED AS
STUDIO CLOSING CAUSE
Proposed closing of the Warner
studios for an eight week period is not
due to any financial stringency as has
been indicated in some quarters.
Harry M. Warner, president of the
ompany, emphasizes in a statement
issued. The time, he said "will be
devoted to vacation periods for our
stars and leisure for our scenario staff
to get in hand the preliminary work
on our 1928-29 program that will go
into production as soon as the plant
reopens."
A.F.L. Leader Advocates
Five-Day Working Week
Advocating the five-day working
week. President W'illiam Green of
the American Federation of Labor,
speaking before the national conven-
(Continued on Page 6)
Chains Holding Meetings to
Reduce Presentation Costs
Discs Popular
Use of phonograph music in
theaters is developing rapidly
in New York, where several
houses feature phonographic
music in connection with pres-
entations while others are ex-
perimenting with phonographs
in places of orchestras.
Phonographs are widely used
in small town theaters of the
West, and with development of
turntable device, to enable pick-
ups without a break, spread of
their use is forecast.
ANOTHER NEW THEATER IN
MERRY SEAnLE RACE
Seattle — Mystery surrounds backers
of the proposed new theater at Sixth
and Olive St., in Seattle's merry
building race, which will add thous-
ands of new seats to the city's first
run total.
There is the Publix, Seattle, under
(Continued on Page 6)
GRAND JURY RECOMMENDS
FIGHT FILM SEIZURE
Baltimore — Seizure of such films
as the Tunney-Dempsey fight films
in fiUure by U. S. District Attor-
ney Amos W. W. Woodcock here,
has been recommended by the IL S.
Grand Jury, which held special ses-
sion to investigate bringing of films
into Maryland.
-After receiving report from George
(Continued on Page 3)
Theaters Boom in Texas
With Oil Developments
Abilene, Tex. — This section of
Texas is feeling the beneficial effects
of nearby oil develoi)ments, resulting
in the planning of several large the-
(Continucd on Page 6)
"Wild Geese" to Open
Dec. 10 at the Roxy
"Wild Geese," Tiffany-Stahl pro-
duction based on the novel by Martha
Ostenso, will have its world premiere
at the Roxy, where it opens Dec. 10.
Sessions are in Line With
General "Back to Film"
Move
Reduction of preseiUatioii costs in
a general "back to pictures" move
is the object of a series of meet-
ings held by chain operators in New
V<.rk.
.'\t the two meetings already held,
chain heads discussed plans for re-
ductions, citing the big overhead of
present day theaters which have
reached a position where the film is
made incidental to vaudeville pro-
grams.
This is in line with recommenda-
tions made at various exhibitor con-
(Continued on Page 6)
GOVERNMENT'S AID TO
Washington Bureau of THE FILM DAILY
Washington — Paralysis of the
American picture business in Czecho-
slovakia, representing an annual re-
turn of $600,000, has been averted by
prompt action on the part of the
commercial attache in obtaining post-
ponement of a proposed import con-
tingent; restrictions on foreign ex-
change transactions apiilied in Italy
(Continued on Page 6)
Alexander Frank Heads
"U" Iowa and Neb. Chain
Omaha — .Alexander Frank, organ-
izer of the Frank .\musement Co., of
Waterloo, la., which was affiliated
with North American Theaters and
later pooled in the W'esco chain, has
been named to succeed Charles G.
Branham as director of the Iowa and
(Continued on Page i)
Tacoma Houses Reopen as
Labor Row is Settled
Tacoma, Wash. — Labor difficulties
which caused Wesco to close the
Rialto and Colonial have been settled
(Continued on Page (>)
No Paper Thursday
There will be no issue of
THE FILM DAILY pub-
lished on Thursday, Nov. 24,
which is Thanksgiving Day
and a legal holiday.
II
DAILY
Tuesday, November 22, 1927
BTHE
tf/FlLMDOM
Vol.XLIlNa.45 Tuesday, Noyeniber22, 1927 PriceSCents
iOHN W. ALICOATE
Publisher
Published daily except Saturday and holidays
at 1650 Broadway. New York. N. Y-, and
copyright (1927) by Wid's Films and Filin
Folk Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York, N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10 00 one year; 6 months, $5.00; 3 months,
$3 00. Foreign. $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filraday,
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel: 'Phone,
Drexel 7000 and Washington 9794. London—
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London. W. I. Bet
lin— Lichtbildbuehne, Friedrichstrasse, 225.
Financial
Tranquility marked the film issues in yes-
terday's market. Only fractional changes
were registered. Paramount common led in
in total sales, with 4,800 shares being mark-
total sales, with 4,800 shares being marketed.
High
Am. Seat. Vtc 41
*Am. Seat. Pfd
Balaban & Katz
Bal. & Katz Vtc
Eastman Kodak^ ..171^
*tFilm Inspection
First Nat'l Pfd..l04i^
Fox Film "A"... 78
tFox Theaters "A" 19>i
•Intern'l Project
Loew's, Inc 56
ttLoew's, 6s 41ww.l05}4
ttLoew's, 6s41x-war 99Ji
M-G-M Pfd 25 M
*M. P. Cap. Corp
Pathe Exchange... 5
Pathe Exch. "A". 24^4
ttPathe Exch. 7s37 86y^
Paramount F-L ..108
Paramount Pfd. . A20H
ttPar.Bway.SJ^sSl.lOlM
**Roxy "A" ..
♦*R&xy Units . .
**Koxy Common
Skouras Bros. . .
Stan. Co. of Am
*tTraiis-Lux Screen
*Univ. Pictures
*Univ. Pict. Pfd.
*tWarner Bros. . .
Warner Bros. "A".
29
32
7
38
59
Low
40 M
170
10454
74'A
\9yz
55/8
10554
99
2Syi
"s"
23
86-4
107
12054
lOlM
31
34
8
40
585^
23!4 22^
Close
40J4
48
60?i
7354
170
454
104^
■n%
1954
10
5574
10554
995^8
2554
7
5
24/2
86/8
1075/8
120.)4
10154
585^
4^
30
97J4
14/2
22^
Sales
300
900
'266
3.800
300
l',366
3
3
200
'766
700
1
4,800
1,300
2
1,500,000 Daily Attend
New York City Theaters
Patronage of 1,500,000 daily at pic-
ture houses and legitimate theaters in
the City of New York is estimated
by William F.'Quigley, Commissioner
of Licenses, in his annual report. The
report shows 208 theaters and 580
picture houses, with a total of 858,973
seats. The Commissioner comments
on the difficulties in enforcing the
regulation forbidding unaccompanied
minors to attend picture theaters. He
states that "in certain sections of the
city there are more theaters at pres-
ent than normal business justifies
and competition is so brisk that man-
agers take chances."
DAILY TIPS WHICH MEAN DOUACS (OQ SHOWMEN
1,800
•Last Prices Quoted "Bid and Asked (Over
the Counter)
tCurb Market ttBond Market
NOTE: Balaban & Katz is listed on the
Chicago Board; Skouras on the St. Louis
Stock Exchange and Stanley in Philadelphia.
Portland, Tenn., House Closed
Louisville — The Strand, Portland,
Tenn., has closed.
MOTHERHOOD
ROAD SHOW
The World's most human photoplay.
Breaking Box Office records every-
where.
STATES CINEMA PROD. CORP.
729 7th Ave., N. Y. C.
Film Exports Drop During
September, Figures Show
Washington Bureau of THE FILM DAILY
Washington — September exports
totaled 25,221,120 ft. valued at $670,-
934, against 30,309,622 ft., valued at
$936,705 in August, according to fig-
ures made public by the Bureau of
Foreign and Domestic Commerce.
Exports by classes were: Raw
stock, 4,552,204 ft. valued at $122,-
681; negatives, 718,019 ft. valued at
$81,427; positives, 18,152,033 ft. val-
ued at $446,440; and shipments to
non-contiguous territories, 1,798,864
ft. valued at $20,386.
"Gaucho" At Premiere
Attended by practically all the in-
dustry's notables in New York, "The
Gaucho," Douglas Fairbanks' latest,
had its premiere last night at the
Liberty. The typical Fairbanks
opening crowd saw preceding the
picture an atmospheric prologue
which included Spanish dancers and
Spanish music.
Wesco Changes in Los Angeles
Los Angeles — Jeff Lazarus, direc-
tor of advertising and publicity for
West Coast Theaters, Inc. announced
the following changes in Los An-
geles: Robert Doman, transferred
from Loew's State to the new United
Artists Theater (open in December) ;
Mel Riddle, from Million Dollar to
Loew's State; Charles Kurtzman to
the Million Dollar Theater.
A.M.P.A. Meeting Wednesday
Lon Young's entertainment com-
mittee has charge of thisj week's meet-
ing of the A.M.P.A. which will be
held Wednesday instead of Thursday,
on account of the holiday. A Thanks-
giving turkey is to be given to the
lucky member at Wednesday's meet-
ing.
HENNEGAN
Program
Covers
special Designs for
all Holidays.
Write for Samples
The HENNEGAN CO.
Cincinnati, Ohio
"Now We're In the Air"
(Paramount)
A large yellow balloon carrying
the title of picture was tied to the
top of the front of theater from
where it could be seen over the great-
er section of downtown Milwaukee.
A man was also engaged to walk the
downtown streets on stilts, about 14
feet above the peoplcj wearing a sign
bearing the title of the picture, and
attracted a great deal of attention. —
Saxe's Strandj Milwaukee.
"The Unknown"
(M-G-M)
Twio shadow-boxes were made from
the one-sheets — one was placed in
the lobby and the other in a vacant
window in the main business street.
Large rotating display board was
made up with stills from the picture.
The stills were mounted on bristol
board 20 by 30 inches, one being
hinged at the back so that it could
be turned like a book. Appropriate
copy and data about the picture was
lettered on each upright sheet. — W.
R. Lawler, Apollo, Peoria, 111.
Fox Plans East Side House
Real Estate Enterprises, Inc., Fox
subsidiary, will build a two story
theater costing $800,000 at 731 Lex-
ington Ave. from plans by Walker
Alschlager.
Refinancing Aid Asked
by Northwest Unit
Minneapolis — Aid in refinancing
the Northwest Theater Owners Ass'n
as a result of recent labor troubles
here which cost the association $35,-
000, is being asked by Al StefTes,
president. A benefit performance is
to be presented this week, with ex-
hibitors asked to aid by purchase of
tickets.
Tax On Admissions Up
Before Committee Today
Washington Bureau of THE FILM DAILY
Washington — The House ways
and means committee today will con-
sider the tax on admissions. Action
on the matter was postponed yes-
terday, with the Democrats demand-
ing repeal of the tax up to $3, the
idea being to catch prizefights and
similar admissions.
Jones Joining Tiffany-Stahl?
His contract with Fo.x concluded
Buck Jones is now dickering with
Tiffany-Stahl. He is at the Astor.
Manager Available
Having built up a theatre in one of
the toughest spots in the Metropolitan
District, I am selling my interest and
will be available for a position as
manager where showmanship is needed
and will be appreciated.
Box M-383, c/o Film Daily
1650 Broadway, N. Y. C.
NJHURAL ■
CHARLIf
F"V-'
I f L
44
SUNNySIDE
cA re-issue nsjith new prints
and accessories
AT THE RIGHT TIME FOR A CLEAN
RELEASED DECEMBER 25th
\m
Pafhe
THE
Tuesday. November 22, 1927
■c&^
OAILV
FOX EXPANSION SHOWN
l'\)x I'ilius is soon to realize on its
expansion proKraiii, states " Tlie Wall
Street Journal," conunentiiiK on the
recent strength and activity of the
company's listings on the Stock Ex-
change when the stock touched a new
high record of 77. an advance of 27
|)oints from the low of the current
year.
From surplus earnings accruing in
the years up to 1925, the $6,600,000
received from the sale of common
stock in that vear and an additional
S4,000,000 obtained through financ-
ing in the first part of this year, the
company has within a period of a
little over two years, the "Journal"
states, accomplished even more than
had been originally planned.
Financial struetiire of Fox atid of
every other important company of
the inditittry will be outlined fully
in the 1928 FILM DAILY YEAR
BOOK, to be issued in January.
Jury Recommends
Fight Film Seizure
(Continued fram Pagf 1)
M. Kimberley, foreman of grand
jury, Woodcock said all films of that
•kind would be seized in future if
shown here. No indictments were
brought in although 15 witnesses
were examined in the two-day ses-
sion. Theaters that exhibited films
were Keith-Albce Maryland, Com-
edy, Clover and .Aurora.
It could not be a'^ccrtained who brought
the films into Maryland according to the
report which went on to say that they had
determined the Maryland, Comedy and
Clover theaters "have existing agreements
to share the receipts of showing the pic-
tures with those who are either the persons
who have a part in bringing the films in or
who are in privy with such persons."
The report continues:
"WTiile the grand jurors do not contend
thai the mere showing of these pictures is
a crime, it is true that these theaters become
the means by which lawbreakers are enabled
to profit by their crimes."
"The grand jurors feel warranted in
pointing out this fact and in asking these
theaters not to continue their agreements.
"The community has been justly proud
of its theaters. They help to form its ideas
and manners and constitute one of its main
sources of pleasure. They can continue in
these useful and delightful fields without the
necessity of providing profits for lawbreak-
ers."
"The grand jurors have no fanaticism re
garding the law that is being violated. It
was passed at a time when there was a
great popular demand to stop the representa-
tion of a notable fight between a black man
and a white man. (The Jeffries-Johnson
fight.)
"As an aid to prevent the showing of that
picture, which tended to promote racial ill
will, this law was passed. Since then pub-
lic sentiment apparently has changed towanl
prize fighting. It may be that the sentiment
of the country is in favor of repealing that
law. That is the responsibility of Congress.
"The immediate question is whether the
theaters, with the wide opportunity to pre
sent attractions, ought to help such law
violators to profit by their acts.
"The grand jurors believe the United
States Attorney acted correctly in seizing the
films as evidence. They believe he should
seize other films in the same way until all
hope of ascertaining the guilty parties has
passed.
"They believe that the theaters should
willingly acquiesce and of their own accord
refuse to exhibit ;inything which is available
only because some one has broken the law."
Asks U. S. Aid
Cooperation of American
producers in truthfully portray-
ing Latin life is asked by Bra-
zilian Ambassador S. Gurgel
do Amaral, who inaugurated
the new American-Brazilian
Ass'n at a luncheon in New
York
The purposes are to aug-
ment friendship and goodwill
of both republics, to stimulate
the interchange of ideas and to
aid commercial expansion.
Alexander Frank Heads
"U" Iowa and Neb. Chain
(Continued from Page 1)
Nebraska Universal houses. There
are 45 houses in the group.
In the group are: Iowa — three
houses at Fort Madison, three at
Marshalltown, two at Muscatine,
three at Missouri Valley; Nebraska —
two at Columbus, three at Fairbury,
two at Fremont, six at Grand Island,
four at Norfolk, two at North Platte,
two at Holdrcge, three at Kearney,
three at Beatrice, four at Hastings.
Business at these theaters last year
is declared to have totaled $1,400,000.
Universal Chain to Keep
Office at Atlanta
Atlanta — Universal will retain an
office here as southern division head-
quarters for its theaters in this sec-
tion and both buying and booking
for this territory will be handled here
in Atlanta, according to Willard C.
Patterson, southern division manager
of Universal Theaters, who is back
from New York following confer-
ences with E. M. Goldstein, treasurer
of the company, who heads the new
cabinet of home office executives in
charge of Universal's theaters.
The transfer of the accounting de-
partment to New York is a logical
development, it is pointed out, and
will eliminate the necessity for the
large division headquarters hereto-
fore maintained.
Edmunds Opens Health Studio
Art Edmunds, who has been
trainer for a number of prominent
screen players, has opened the
Health Culture Studio at 205 West
57th- St.. New York.
AMALGAMATED
VAUDEVILLE AGENCY
Attractions for
Picture Theatres
Standard Vaudeville Acts
1600 Broadway, New York City
Phone Penn. 3580
STERN HEADS NEW
L. I. CITY
I'.riU'st .Stern, veteran title writer, is
pre>ident of l''ilni Pioneers, Inc., new
laboratory at 161 Harris Ave., Long
Island City. The laboratory intends
to limit its processing to 40,000 feet
a day. In his 17 years in the indus-
try. Stern has served the majority of
directors, cameramen and producers.
George (Doc) Henley, who has
been handling negatives for 25 years,
is in charge of negative developing.
George Heinz, who for the last 14
years has been aide to Henley, and
later in charge of Paramount's nega-
tive department, will "time" films de-
veloped.
Sunday Fight in Iowa,
Three Towns in Battle
Des Moines — Sunday shows fights
are on in three low-a towns. At
Cumberland a petition of 100 wo-
men has been ignored by the town
council. Lansing will hold a spe-
cial election to decide on Sunday
shows. At Perry the question of
Sunday showings will also be decided
this week by a special election.
Chicago U. A. Opens Dec. 15
Chicago — The United Artists thea-
ter is scheduled to open Dec. 15,
seating 1,750.
New Theaters
St. Joseph, Mo. — llackett Construction Co.
has licen awarded the contract for a theater
at Third and Francis Sts. for the Cbarwood
Realty Co. at a cost of $30,000.
VVentzville, Mo. — W. T. Zimmerman of
Warrenton has opened the New Wentzville.
Baltimore — ^The Community Theater Co
plans a $35,000 theater.
IngersoU. Ont. — VV. L. Stewart, owner of
the Patricia at London, Ont., will build a
$50,000 theater here.
East Milton, Mass. — Phil Markel of Bos-
ton has started building the Markel Milton
which will seat 1,000.
Brighton, Mass. — A new theater is under
construction on the site of the old National
Bank buililing.
Providence, R.
opened the Hope.
I.^ — ^Max Neaglcson has
West Blocton, Ala. — Tom C. Tuggle has
opened a theater here.
Throckmorton, Tex. — The Texas has open
ed here.
Big Lake, Tex. — A. L. Curtis and E. E.
Rowe have opened the Palace.
Stroudsburg, Pa. — Plans are under way
for building a theater at 520-22 Main St.
Phdctiixville. Pa. — Lewen Pizor will open
the Colonial shortly.
Hammonton, N. J. — Hammonton Theaters
Inc. have opened the Rivoli.
Millcrstown, Pa. — P. R. Shenk has opened
the Millerstown seating 233.
TRY THIS ONCE!
— and you'll use it twice weekly
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SNAPPY
INTEREST-
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DRAWS!
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Endorsed f
by the Best ■
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We regret that space does
not permit including tlie
names of the thousands of
other leading exhibitors
from Coast to Coast "who
play Columbia Pictures.
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The
1928 Film
Year Book
Out
In January
WiUBe
Bigger and Better
Than Ever
About the 1927 Film Year Book
They Said:
The Year Book is one of the finest pieces of infor-
mation I have ever gotten hold of in all my expe-
rience.
JAMES R. GRAINGER,
General Sales Manager,
Fox Film Corporation
The Year Book is not only full of valuable informa-
tion but it is efficiently arranged for finding what
you want in a hurry.
PAT DOWLING,
Publicity and Sales Director
Christie Film Company
Contains valuable information that I am sure will
be of great service to me during the year.
MIKE GORE,
West Coast Theatres
Government's Aid to
Industry Outlined
(_Coiitiiiued from Page 1)
in sucli a way as to prohibit the
transfers of receipts by subsidiaries
of American companies to the parent
organizations here were lifted through
representations by the commercial at-
tache, and one company was author-
ized to remit approximately $65,000
and another $15,000; and the Madrid
oflice was instrumental in obtaining
the lifting of a Spanish ban against
the exhibition of an American film,
it is declared by Dr. Julius Klein,
director of the Bureau of Foreign
and Domestic Commerce, in outlining
the important achievement of the
bureau during the past year.
In addition, the director's annual
report, just submitted to Secretary
of Commerce Hoover, shows that the
Motion Picture Section, organized on
July 1, 1926, and headed by C. J.
North with N. D. Golden as assist-
ant, was very active during its first
year and has accomplished many ser-
vices for the industry. Important ac-
tivities of the section were the mak-
ing of a special study of motion pic-
ture theaters in all foreign countries,
and similar studies of short subjects
and industrial films.
"Close contact has been maintain-
ed with the motion picture trade as-
sociationsj both by correspondence
and by special conferences," the re-
port comments. "Likewise, the sec-
tion has maintained close relations
with the motion picture divisions of
other government departments and
on a number of occasions has se-
cured films from these sources for
special showing abroad. A. greatly
increased interest in industrial films
lias made it necessary for the section
to start a study of this field, and
plans have already been made to
compile accurate lists of the indus-
trial films available in this country,
together with full information as to
the methods by which they may be
distributed abroad."
Tacoma Houses Reopen
As Labor Row is Settled
(Continued from Page 1)
and the two houses have reopened.
The difficulty arose when the musi-
cians' union demanded that, in ad-
dition to the six organists the two
theaters carried, an orchestra of eight
men be employed at either the Rialto
or Colonial. The union's ultimatum
was that unless this final demand was
met, a sympathetic strike of the oper-
ators would be called.
Business at these theaters never
warranted employing a full orchestra,
-and so rather than burden the houses
with impossible expenses, Wesco
chose to close. No question was
involved, other than the question of
forcing an orchestra upon the the-
aters. After a shutdown of a few
weeks the union officials agreed to the
policy as laid down by theaters.
The two theaters immediately opened.
An advertisement in local newspapers
explained the situation to the public.
"Sorrell and Son" Gross $35,928
"Sorrell and Son" grossed $35^928
in its first week at the Rivoli. The
house record, held by "Underworld"
is $41,000.
Tuesday, November 22, 1927
Chains Meet to Cut
Presentation Costs
(Continued from Page 1)
ventions by Charles C. Pettijohn,
head of Film Boards of Trade, that
exhibitors "get back into the picture
business," and cut overhead. .
F. & R. Launches New
Expansion Program
(Continued from Page 1)
$750,000. Another will be at Upton]
and 42nd Ave. N. and will cost about
$150,000 and seat around 1,000. The
third project is reconverting the Cal-
houn Terrace into a theater. This
is located near the new house being
built by William Berg, who is build-
ing in opposition to F. & R.'s Lagoon.
Another New Theater
in Merry Seattle Race
(Continued from Page 1)
construction at Ninth and Pine and
seating 4,000; the Mayflower, 3,000
seats; nearing completion at Sixth
and Olive, and now the new project,
which, it is stated, will seat 3,500.
Washington Theater Enterprises,
which is planning a chain in western
keys, is sponsoring the Mayflower
and a 3,000-seat house in the Univers-
ity district.
The year has been an active one
in theater building throughout the
country. A complete list of the na-
tion's new and old theaters will ap-
pear in the 1928 FILM DAILY
YEAR BOOK out in January. i
Schlanger, "U" Shorts
Head; Hodes Resigns i
(Continued from Page 1) j
to Washington when M. Van Praag, ,
was made New York branch man->
ager.
Hodes' future plans are not deter-
mined. He has several important
sales posts under consideration. Inii
addition to short subject sales, h^
has been handling the complete ser-J-
vice contract department at Uni-
versal.
A.F.L. Leader Advocates
Five-Day Working Week
(Continued from Page 1) '
tion of the Union of Orthodox Jew- li
ish Congregations of America, said
that it is a great social and economic i«
reform which is being ushered in
along with the extended use of ma- ,f
(.hinery and mechanical devices. He i||
stated that the shorter work week will f,
make it possible for the working „
man to devote more time to the home, |.
education and recreation.
Theaters Boom in Texas
With Oil Developments
(Continued front Page 1)
ater projects. W. H. Williams and \
associates will soon start construction
of a vaudeville house seating 800. It
will be the largest theater between
El Paso and Fort Worth.
The Jefferson at Fort Worth waS
opened Nov. 16. costing $1,000 000.
It seats 2,000, and belongs to a chain
of 17 operated in East Texas by the J.,
Jefferson Amusement Co.
ILY Tuesday, Novenjber 22, 1927
JLMf^L^StMi^
Meighan Stays with Paramount
Non-Theatrical Runs Help Make New Picture Fans, Studio Opinion Believes — "Last Moment"
Shows Example of Production Efficiency— Film Editors Form Own Organization
HUGHES TO riNANCE
MEIGHAN PICTURES
Negotiations will be coiilinued
this week between Howard Hughes,
liead of Caddo Prod., Thomas Mei-
ghan and Adolph Ziikor regarding
linancing by Hughes of Meighan
roductions for release through
'araniount. Both Zukor and Mci-
t;lian arrived yesterday.
H the deal materializes, Lewis
Milestone will direct Meighan.
Hughes plans to continue to make
specials for release through United
\rtists. "Two Arabian Knights,"'
low changed to "Two Hot Yanks,"
narked his debut in the picture field.
He now is working on "Fallen
\ngels."
Dramatic Ideals Can't be
Screened — Dantchencko
Carrying his drama ideas to the
creen is impossible, Valdimar, Ne-
nnrourtch Dantchenko declared in
ddressing the Hollywood Women's
k-lub. Stating he once dreamed the
ransition possible, the founder of
he Mosco Art Theater, declared that
uch a step would be like "kissing
hrough a veil."
"Helen" at Million Dollar
"The Private Life of Helen of
Troy," adapted from John Erskine's
ovel and starring Maria Corda, fol-
ows "The Gorilla" at the Million
Dollar.
Murnau Still Seeking Leads
While scores of girls have been
iven tests, no selections have been
nade for the two feminine leads in
W. Murnau's "The Four Dev-
s," the director's next for Fox.
Leatherface" Last Co-Starring Film
"Leatherface," now in production
or Samuel Goldwyn is to be the
ist picture co-starring Vilma Banky
nd Ronald Colman. Helen Jer-
ome Eddy has been added to the
ast. Fred Niblo is directing.
Others are Noah Beery, Eugenic
lesserer, Nigel de Brulicr.
Hilliard Assigned
■ Ernest Hilliard has been assigned
I role in the First National picture
D-featuring George Sidney and
harlie Murray.
German Ace in Air Film
Lieut. Rudolph Schad, an ace in
le German Air service during the
ar, has been added to cast of "The
egion of the Condemned," Para-
lount picture now in production.
Efficiency
An example of efficient pro-
duction is "The Last Moment,"
a Samuel Friedman produc-
tion, which was made at the
Fine-Arts studio. Less than
25,000 feet of film was used
and foreign and domestic
negatives made from that
footage. The picture was di-
rected by Paul Fejos, a Hun-
garian.
ASHER, SMALL & ROGERS
DISSOLUTION EXPLAINED
Asher, Small & Rogers was or-
ganized to produce a series of 12
Corinne Griffith pictures, and will
be dissolved because the organiza-
tion has no more pictures to make.
In addition to the Griffiths, the firm
delivered two specials to First Na-
tional and is completing the third,
"Ladies Night in a Turkish Bath."
E. M. Asher will supervise for
First National, Charles R. Rogers
is making the Ken Maynard pic-
tures and Edward Small plans to
take a vacation before announcing
future plans. If the occasion arises,
the three partners may again pro-
duce at a later date, because the
association has been a pleasant and
profitable one.
Tom Moore is Signed for
"Anybody Seen Kelly"
Universal has signed Tom Moore
for the lead opposite Bessie Love in
"Has Anybody Here Seen Kelly?"
Miss Love and William Wyler are
in New York making scenes for the
production.
When the director went East to
film preliminary scenes, no "Kelly"
iiad been selected, and Miss Love,
Wyler and the technical staff, com-
prised the unit which went East on
the picture.
Hedda Hopper Working in Two
llcdda Hopper now is working in
two pictures, "The Whip Woman'"
at I-"irst National and Esther Rals-
ton's new pictures as yet untitled.
Vincenti Making Translation
Paul \'incenti is making a trans-
lation of "The Incomparable Pierre."
French novel, and hopes to play the
lead in an adaptation of it.
Jackson Titling "Little Snob"
Joseph Jackson is titling "The
Little Snob."
NON-THEATRICALS HELD
AID TO NEW BUSINESS
A new slant on non-theatrical
competition is offered by observers
in tiie film colony. They contend
that churches, showing pictures, are
making new fans and that individ-
uals who formerly remained away
from pictures, are now patrons of
first-run and neighborhood houses.
It is estimated that there arc more
than 8,000 churches in the United
.States in the country which exhibit
films at least once a week. In
Southern California, 300 of the 500
churches are equipped to present
pictures.
The observers believe that frater-
nal orders, women's club, schools
and other organizations that show
fihns are important factors in mak-
ing new fans.
Film Editors Plan
to Form Organization
Film editors are discussing the ad-
visabilit)' of forming an organization
along the lines of the American So-
ciety of Cincmatographcrs. The
screen writers also have an organi-
zation, but the editors have never
been organized.
Claire Alexander Funeral Today
Funeral services are to be held
today for Claire Alexander (Mrs.
Richard '''ollins). who died Saturday
from pneumonia. She retired from
pictures in 1925, after appearing in
(ieorge Ovey comedies following her
earlier work in Griffith pictures.
Astrid Nilsson on Coast
Astrid Nilsson, 15 year old niece
of Anna Q. Nilsson has arrived in
Hollywood from Sweden to seek film
work.
Tyler Completes Film
"When the Law Rides," has just
been completed at FBO. Tom Ty-
ler directed; Oliver Drake wrote the
scenario.
Boylan Titling Greene Film
Malcolm Stuart Boylan is titling
'Come to My House." Alfred E.
Greetie production for Fox with
Olive Borden and .Antonio Moreno
featured.
Paramount Dismantling Old Ranch
Paramount is dismantling the old
Lasky ranch, taking the equipment
to the new ranch near Calaliasas.
Beaumont to Direct Gilbert
Harrv Beaumont will dircrt John
Gilbert's next picture for M-G-M.
It is tentatively titled "Dead Game."
A Little
from ** Lots''
By RALPH WILK
PRINCE William of Sweden is a
picture fan. While here he
visited Emil Jannings, Nils Asther
and other members of the film colony.
Prince William was accompanied by
Count Lindstroni and Baron von
Elvestadt.
* if tf
Arnold Kent is one of the busiest
players on the Para'mount lot. He
appeared in "Beau Sabreur" and
"The World at Her Feet" atid now
is working in "Wildcat".
* * *
A British director and an all-
British cast will make "Beyond Lon-
don Lights", which Tom Terriss is
directing for FBO. Tom also adopted
the story. The cast includes Holmes
Herbert, Lillian Rich, Templar Saxe,
Cissy Fitzgerald and others.
* * *
Our Passing Show: Harry-
T. Morey and Tom Terriss
discussing the "good old days
at Vitagraph; Jane Murfin
giving an automobile ride to
an appreciative passenger.
~~ * * *
William Wellman, the director, is
superstitious. He always insists on
playing a small part in his own pic-
tures. He will be seen as a spy in
"The Legion of the Condemned",
which he has just finished directing.
* * ♦
When Ernst Lubitsch was
a juvenile in Emil Jannings'
theater in Berlin, he urged
Jannings to go into pictures.
Emil likes to tell of the early
days when Robert Wiene, the
director, dragged him off a
street car and made him return
to a projection room, where
Emil was forced to look at
"rushes" he did not like. Emil
was threatened with arrest if
he did not finish his part in the
picture.
* * *
Did you know that Jesse L. Lasky
attended Santa Clara college, Cali-
fornia: Walter Wanger, Darmouth:
B. P. Schulberg, College of the City
of .New York; Erwin Gelsey, Colum-
bia; E. Lloyd Sheldon, Harvard;
.Milton Hoffman, Western Reserve;
Benjamin Glazer, University of Penn-
sylvania; Julian Johnson, University
of Southern California; Lawrence W.
Hitt, Cornell; Harvey Pugh, Uni-
versity of Colorado; Arch Reeve,
Occidental College; Harold Hurley,
University of London.
$800,000
TEXAS STEER
Tie Up.
NEW YORKTIMES /sTFW YOKKAM^mcAN
' WMcl, Differ, S.meu'W^ "
tktEfUaonlhtTnbt.
their «r.t "■°"°° "'^".lon et ■■Th«
TELEGRAM
Today
One Second of History
Alas, Poor Bears!
Not How Big, Bnl WHAT?
Big Texas, Big WeUs
By Arthur Brisbane-
New York's Zoo monkeys will
look at a moving picture, showing
a gorilla moving about among hu-
man beings. The idea is to watch
the monkeys and see it they notice
any difference between tiie men
and the gorilla— an evolution ex*
perimenU
One thing is certain. The
' smaller monkeys would object to
being told that either men or
gorillas are their i-elatives. And
the smaller the monkey, the more
violently he would object.
jjc&etli.
N.Y.EVEHJNG
POST
>IationaL
FrontPage
PubKcity on
^Gorilla
CONSTANCE
Taimadge
issue of
LIBERTY
FimriuiTio
PU BLICITY
Se/hthe PICTURE
That^s the only way to Back up your
Box-Olfice-the ONLY kind of Publi-
city that brinits you Direct Results S
^1^
;^^ NEWSPAPER
o/FILMDOM
ULTHE NEWS
ALLTHE TIME
VOL. XLII No. 46
Wednesday, November 23, 1927
Price 5 Cents
COMMISSION ASKED TO
CARRY OUT ITS EDICT
Adherence to Position in
Paramount Case, Asked
at St. Louis Meet
St. Louis — Adherence by the Fed-
eral Trade Commission to its posi-
tion in the Paramount case, is favored
i)y the eastern Missouri and southern
Illinois exhibitors, their association
informed i\L \[arkliani Flanncry, di-
rector of the Trade Practice Division
of the commission, following close
of the convention here. Individual
exhibitors of the territory are urged
to endorse the position in letters to
the commission.
The association, says its president
Fred Wehrenberg, does not desire to
see Paramount or any other large
film producing and distributing or-
ganization put out of business.
"We do not believe that it is nec-
essary to put Paramount out of busi-
(.Continued on Page 9)
Para. Paris Theater
to be Opened Tomorrow
Paris (By Cable)— The Paris, Par-
amount house at Blvd. des Capucines
and the Rue de la Chausce d'.-^ntin,
opens tomorrow. It is on the site of
a famous old vaudeville house, which
was rebuilt for the purpose. The
house cost appro.ximatelv 60,000,000
francs (over $3,150,000). '
Pantages Hinted Sponsor
of New Seattle House
Seattle — Pantages is hinted as prob-
able sponsor of the new theater to
be built at Seventh and Olive Sts.,
in Seattle latest project in the build-
ing race under way here. The pro-
posed house, it is stated, would seat
3,500.
Detroit Seeks Vandals
in Mystery Bomb Case
Detroit — Police here are seeking
mysterious bombers who wrecked the
Lansing, neighborhood house. No
motive for the bombing has been ad-
vanced.
Independents Are Hit by
Coal Strike, Lustberg Says
Add the independent picture pro-
ducers to the sufferers from the coal
strike in Pennsylvania. Conditions
{Continued on Page 9)
An Appeal
CIIRlS'riM.\.S is jtist over .lie hill. To nio.st of ii.s it is a
season of (iood \\'ill, of Peace, Happiness and of Charity.
Particularly at this time should we remember the less for-
tunate ones.
Throughout the entire year, charity cases of pitiful circum-
stance and urgent need come to light in New York film circles.
-V family about to be dispossessed for want of rent money, a
breadwinner unable to pay for a needed operation, a burial in
Potter's field. They are not rare. They are not unusual. It is life.
Other than a well functioning organization in Los Angeles we
know of no agency through which these needy and oft times
heartrending cases can be given speedy, secret and worthy aid.
There is a definite need, in this industry, for some such agency
NOW.
In the interest of. the many, The Film Daily will undertake
to carry on this work throughout the coming year, or until a re-
sponsible body within the industry sees its importance and mani-
fests a desire to carry it on.
The writer has asked Billy Brandt of the T.O.C.C, Bruce
Gallup of the A.M. P. A., Dr. A. H. Giannini of the Bowery and
East River National Bank and Governor Carl Milliken of the
Hays organization to serve with him as a committee on all cases.
One in need must have immediate aid. Often it must be done
secretly. Most pitiful and needy cases have been brought to our
attention when the unfortunate one would rather sufifer indefi-
nitely than ask assistance.
I am making a jiersonal appeal to every man in the motion
l)icture industry in New York City to contribute somethins- to
o
(.Continued on Page 2)
Toronto Famous House to
Be Replica of Paramount
Toronto — Modeled after the Para-
mount, New York, a theater is to be
included in the $30,000,000 building
project, which embraces the site of
the Regent, owned by the Canadian
I'amous firm. The Regent now is
dark and is to be razed soon to make
wav for the new structure.
Investment Firm Gets
Back Chicago House
Chicago — The North Center has
been closed by the American Bond
iS: Mortgage Co., following a series
of failures under various manage-
ments, when the theater reverted to
the mortgage company.
New England Wage Cuts
Seen as Blow to B. 0.
Boston — New England theaters arc
expected to feel the effect of ten
per cent wage reductions made in
textile plants of .Augusta, Me., Lewis-
ton, Me. and Lowell, Mass. Poor
business conditions are given as rea-
son for the reductions affecting
thousands of workers.
Alleged Crook Nabbed
by Chicago Police
Chicago — After scores of local mer-
chants are declared to have been
fleeced in a screen advertising scheme
which caused trouble for exhibitors,
police have arrested C. Bender, who
has been representing himself from
(Continued on Page 9)
ACTORS TO NECOTIATE
PACT Wini ACADEMY
Fireworks Mark Session of
Equity Branch on
West Coast
Los Angeles — Film branch of Ac-
tors' Equity voted to negotiate a
standard contract with the Academy
of M. P. Arts and Sciences; declared
against a 48 hour week, and tabled a
proposed resolution calling upon the
government to strictly enforce immi-
gration laws to halt the "foreign"
invasion, at its meeting punctuated by
clashes over policies.
Producers have refused to negoti-
ate with Equity on a uniform con-
tract, so the players are willing to
negotiate a standard contract with
the Academy. The committee voted
against the 48 hour week as unfav-
orable to the actor, leaving a loop-
hole for the producer to pay by the
(Continued on Page 14)
U.A.
IS
OUTLINED AT MEETING
Realignment of the company's
sales staff to divorce sales and office
detail activities at branches, with crew
managers in charge of districts, is
(Continued on Page 9)
Committee Increases
Tax Exemption to $1
IVashington Bureau of THE FILM DAILY
By a vote of IS to three the House
ways and means committee yesterday
afternoon voted to increase the ex-
emption from admission ta.x from
seventy-five cents to one dollar after
having defeated by a vote of 15 to
(Continued on Page 9)
Spencer Forming Circuit
of Theaters in Illinois
Chicago — Archie Spencer, former
theater scout for Great States, is now
forming an independent theater cir-
cuit. He has acquired an interest in
a number of small theaters down-
state.
No Paper Tomorrow
There will be no issue of
THE FILM DAILY pub-
lished tomorrow, which is
Thanksgiving Day and a legal
holiday.
THE
-^fH^
DAILV
Wednesday, November 23, 1927
»/filmdom
ALL THE MEWS
ALL THE TIME
^\sfm(^
Vol.XLIINo.46 Wednesday, Nov. 23, 1927 PriceSCents
lOHN W. ALICOATE
Publisher
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York. N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736
4737-4738-4739. Cable address: Filmday,
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel: 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London. W. I. Bet
lin — Lichtbildbuehne, Friedrichstrasse, 225.
Financial
Eastman Kodak gained one and five-eights
points yesterday in the market, featuring
activities among film issues. Trans-Lux
Screen was unusually active, with 1,800
shares being marketed.
High
Low
Close
Sales
Amer. Seat. Vtc ....
40%
40/2
40^^
603
*Am. Seat. Pfd...
....
48
< • > *
•Balaban & Katz . .
....
60^
• • • •
*Bal. & Katz Vtc.
.
....
7354
....
Eastman Kodak
1685/i
167-/R
168 J^
600
*tFilm Inspection..
AVi
* . . •
♦First Nat'l Pfd.
104H
Fox Film "A" ..
787/g
77/2
78^
4,800
tFox Theaters "A'
20
19!/2
20
2,000
*Intern'l Project. .
10
Loew's, Inc
56J4
555/r
56>4
1,566
ttLoew's, 6s 41ww
99'/,
99
99
3
■ft Loew's, 6s41x-war.
105 '4
105'/s
105K
8
M-G-M Pfd
25J4
25/4
25}^
200
M. P. Cap. Corp.
7
7
7
400
Pathe Exchange...
5
5
5
200
Pathe Exch. "A".
24'/,
24
24J^
700
*ttPathe Exch.7s37
86H
Paramount F-L . . .
108
107/8
108
2,606
Paramount Pfd. . .
12034
120%
120 J4
100
♦ttPar.Bway.5!/is51
lom
**Roxy "A"
29
31
**Roxy Units ....
32
34
< . * >
....
**Roxy Common . .
7
8
■ > • ■
. • • .
Skouras Bros
38
40
• • • •
. < • .
.Stan. Co. of Am . .
S8!/2
58-4
58H
tTrans-Lux Screen
•S'/s
454
5
1,800
*Univ. Pictures . .
30
....
*Univ. Pict. Pfd..
9754
....
t Warner Bros.
15
14^8
1454
1,200
Warner Bros. "A".
24M
22/8
and
2354
Asked
3,100
•Last Prices Quoted
••Bid
(Over
the Counter)
fCurb Market
ttBoi
id Market
is listed 0
NOTE: Balaban &
Katz
n the
Chicago Board; Skouras
on the St.
Louis
Stock Exchange anc
Stan
ley in
Philadelphia.
When you think of
INSURANCE
you are thinking of
S T E B B I N S
Specialists in Motion Picture
and Theatrical insurance for
the past twenty years
Arthur W. Strbbins & Co., Inc.
1540 Broadway N. Y. C.
Bryant )040
An Appeal
(.Continued from Page 1)
this Film Daily Relief Fund. If you can spare a hundred dollars
do so. If you can give but a dollar do it. But give SOMETHING.
We are aiming for a fund of Ten Thousand dollars. Let's
have it by Xmas.
In the memory of Danny, one who according to his resources,
who to my own knowledge, probably gave more to charity than
any man in this industry, the writer starts the fund with $100.
^
^a^ ^^Z^icaa^ .
Make checks payable to The Film Daily Relief Fund
Do It To-Day— NOW.
Presentations
Channel Swimmer at Trenton
Mille Gade Corson, the Channel
swimmer, is appearing at the State
in T'renton. Amalgamated Vaudeville
Agency is booking the attraction.
Tony Christian in Hartford
Tony Christian and his band are
the headliners at the Allen in Hart-
ford this week.
Costello's Company Plays Baltimore
Eugene Costello and his company
are the main draw at the Garden,
Baltimore, for the current week.
Bert Hanlon at Harding
Chicago — Bert Hanlon is one of
the drawing cards on the current
bill at the Harding. Booked through
the Morris office.
Edith Griffith in St. Louis
Edith Griffith is on the current bill
at the Ambassador, St. Louis.
Lewis & Doty in St. Paul
Lewis and Doty play the Capitol
at St. Paul this week, the act being
handled by William Morris.
Lew Fink at Paramount
One of the attractions at the Para-
mount this week is Lew Fink, booked
there by William Morris.
Irwin Sisters Play Cleveland
The Irwin Sisters are on the bil
at the Allen, Cleveland.
Bemus & Brown in Boston
Bemus and Brown are one of the
current attractions at the State, Bos-
ton.
, ^ FIGURE: V
y, y or any other kind 1)1
/ / FA A dahmel::!: "
145 WEST 45 ST. NEW YORK
A BRYANT 6/S6
^
Biechele Asks Cooperation
Kansas City — R. R. Biechele, pres-
ident of the M.P.T.O of Kansas and
Western Missouri, has asked all ex-
hibitors to cooperate in aiding the
Northwest association in refinancing.
Petition on Fight Films
Atlanta — Petition of appeal for a
review of the decision of the U. S.
Commissioner that the search war-
rant under which the Dempsey-Tun-
ney fight films were seized from the
Metropolitan was legal, was heard
in the U. S. District Court. Judge
Sibley reserved decision pending his
reading of the record of the case.
Reopen Hopewell Strand
Hopewell, Va. — Frank R. Harris
has reopened the Strand after being
remodeled and repainted.
■ Komer Managing New Home
Detroit — Charles Ivomer, former
manager of the Blackstone, has taken
over management of the New Home
for Wisper & Clark.
Milwaukee House Progresses
Milwaukee — Work is progressing
on the new theater being erected at
National and 22nd Ave., and the in-
terior decorating contract will be let
shortly. The National, as it will be
known, is being erected by the Na-
tional-Layton Improvement Co.
Get Essanay Reissues
Chicago — Herman Bland states
that Bland Bros, have secured the
world rights to Charlie Chaplin Es-
sanay pictures, which will be re-
issued.
Developing— Printing
and TITLES-
Specializing in First Prints
35 and 16 m. m. equipped
130 West 46th St. Bryant 4981
Laymon and Irwin Here
Gene Laymon, and William R.
Irwin, vice president and secretary
respectively of H. I. L. Producers
and Distributors, are in New York
with a print of the firm's first pic-
ture. The company is making six
features starring William Collier, Jr.,
first of which is "The Broadway
Sap", produced at Tec-Art. The sec-
ond picture is to start Dec. 1. Frank
Harpenan is president.
Censor "Glory"
Houston, Tex.— The city censor is
said to have cut "What Price Glory"
to such an extent that it is almost
unrecognizable.
Reopen Jacksonville Theater
Jacksonville, Fla. — E. J. Sparks En-
terprises has reopened the Republic
after extensive remodeling at a cost
of $25,000. John L. Crove is the man-
ager, succeeding Jesse L. Clark who
returns to the Palace.
CaU
WAFILMS, Inc.
Walter A. Futter, Pres.
for
Library Stock Scenes
New York HoUywoo<i
130 W. 46th St. c/o Leon Schlesinger
Bryant 8181 1123 No. Bronson Av«.
H
OR L A C H E
R
DELIVERY SERVICE
Trucks leave daily from New York for
Trenton. N. J., Philadelphia, Pa., WU-
mington, Del., Washington, D. C,
Baltimore, Md., and Richmond, Va.
^ Overnight Service at Express Rates
692 Eleventh Avenue
Tel. COLumbus 3774
If You Arc in tiic-
Market for Any Kind of
MOTION PICTURE
APPARATUS
CONSULT US AND SAFE
tiONBT
SEND FOR OUR PRICE U8T
uyfiuociCHByt
▼▼no West 32«'St,Ncwyork.N.y.^
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Motion Picture Department
O. 8. and CanmJM Kimtm lot D«bri«
WE NEVER DISAPPOINT'
pmuowFjlH
INCORPORATED
220 WEST 42^-° STREET
NEW YOPk
PHONE-CHICKERINC 2937
ALLAN A.LOWNES. CEN.MCR
*A.>
<bw
%5iMS^
JANET
GAYNOR
rO YOU, as an Exhibitor, Fox,
as a Producer, has rendered a
service. Through his poHcy of youth
on the screen he has developed new
favorites for your fan patrons — he
has created a demand that will regis-
ter profitably at your box-office for
many a day. Of all the young artists
new-come to stardom — none has
achieved more brilliant success than
Janet Gaynor, the Diane of "7th
Heaven," and the Wife in "Sunrise."
Janet Gaynor can be seen only in
Fox Pictures.
•f{(<
JVo. 3 OF A SEHIES
i)>
^)M
*®*i-
/4^
CHARLES
FARRELL
y TE has been called the most
-*• -^ sought-after young leading man
in pictures— this youth whose Chico
was no less a triumph than Gaynor's
Diane in "7th Heaven." But Charles
Farrell appears only in Fox Pictures
and he is a brilliant example of the
Fox policy of presenting young
genius in its photoplays. Already he
has been cast in a number of forth-
coming Fox productions of the first
importance, and his presence on
your screen can be counted as a cash
asset at your box-office.
No. 4 OF A SERIES
J)>
D/^ILY ^'•■'^- ^°'^- 2^' 1^27
■^Co&f^bfiKAJ&U/UX
Hawley Reiterates Merger Denial
Gathering of Leaders Stirring Interest — Government Probing on Coast, Though Studios
Deny — Movietone Pictures Planned— Gotham at Tec-Art— Other Wired News from Studios
FOR HOVE, HE SAYS
Denial that First National is to
merge with anv company, first made
to THE FILM DAILY in New
York, was reiterated by Clifford B.
Hawley, new president of the com-
pany, on his arrival at the studios
in company with Richard A. Row-
land, pointing out the company will
spend $15,000,000 on production dur-
ing the coming year.
Hawley's trip is to "get acquaint-
ed" with the studio personnel. He
declares that no radical changes arc
to be made at the studios, stating
he is very well satisfied with condi-
tions. He expects to remain here
two weeks.
"First National is one of the in-
dustry's leading units and it is diffi-
cult to conceive any economic justi-
fication for consideration of any
merger," he declared.
Richard Dix is Confined
After Influenza Attack
Richard Dix is confined to his
home with influenza. He w^as strick-
en during filming of "The Traveling
Salesman," work on which will be
delayed several days. Mai St. Clair
is directing.
Estelle Taylor to Play Lead
Estelle Taylor will play the lead in
"La Paiva" which is to be D. W.
Griffith's next for United Artists,
states a report. Plans to have him
make "Sunny" with Constance Tal-
madge have been sidetracked, it is
reported.
Drake Wrote Tyler Story
"The Red Riders of Canada," made
from a scenario by Oliver Drake, has
just been released. It was directed
by Robert DeLacy and stars Tom
Tvler.
Rosson on Way East
Richard Rosson, who has com-
pleted direction of "The Wizard" for
1 Fox, has- left for New York to do
; preliminary work on "The Escape."
! Leila Heims, Barry Norton, Gustav
von Seyffertitz and Norman Trevor
jare in the cast of "The Wizard,"
iwhich is an adaptation of "Balaoo,"
Gaston Lerous novel.
Christie Back
Charles Christie of the Christie
Film Co. has returned to the stu-
dios from an eight weeks' tour of
[Paramount's European exchanges,
iwhich are starting their fourth year
lof distribution of the Christie prod-
uct abroad.
U, S. Probe on Coast
While studios deny that any investigation is under way by
U. S. Dept. of Justice, relative to possible anti-trust law violations,
government operatives are quietly continuing their probe on the
Coast, gathering evidence for presentation to the department. Sev-
eral studios and Fred W. Beetson, head of the producers' associa-
tion, state no investigation is under way.
llasliiii;iton Bureau of THE FILM DA'tA'
Washington — A number of investigators have been active on
the Coast for some time in the investigation under way by the
government. A number of key cities are under scrutiny, too.
LEADERS ASSEMBLED AS
"BIO STORY" IS AWAITED
With arrival of Adolph Zukor,
Nicholas Schenck, S. R. Kent and
Sam Katz, and expected arrival this
week of Elmer R. Pearson, John C.
Flinn and Phil Reisman, with Joseph
M. Schenck following soon after, the
Coast looks forward for a big story
to break, as practically every com-
pany is represented by its "front
line" executives.
Whether this will be a general in-
stitution of a new economy program,
drafting of more drastic rules, as
concerns studio workers, are matters
of speculation. Distributors now are
"plugging" new faces, and are eager
to obtain exhibitor cooperation to de-
velop new and, of course, less ex-
pensive talent. In this, they are ask-
ing to help cut costs.
Burton, Dugan to Write
Originals f or F B O
Beatrice Burton and \\"illiam Fran-
cis Dugan, new additions to the FBO
writing staff, will write originals for
next year's production schedule.
Horner Preparing New Serial
Robert J. Horner, who wrote and
directed "The Mansion of Mystery"
serial for Wm. M. Pizor, is prepar-
ing the continuity of his next "Riders
of the Plains," a western in ten epi-
sodes.
Stallings Writes Gilbert Vehicle
Laurence Stallings wrote "Dead
Game," which will be John Gilbert's
next production under direction of
Harrv Beaumont.
Murray to Burlesque Caesar
Charlie Murray is to be starred
in a burlesque of "Julius Caesar"
for First National.
FOX
OE MOVIETONE
F
Fox is preparing production of pic-
tures using Movietone, with equip-
ment to be installed at the studios
this week or next, preparatory to a
series of experiments to determine
the commercial value of talking pic-
tures. In the process of experimen-
tation, several million dollars is ex-
pected to be expended.
The company is not going about
the matter haphazardly, but will en-
trust Movietone pictures to its ace
directors, which include F. W. Mur-
nau, Raoul Walsh, Frank Borzage
and John Ford. These directors will
employ the process in their new pic-
tures, which will be released only
when and if the Movietone sequences
are successful. If not, the Movietone
sequences will be scrapped, and fur-
ther experiments undertaken, before
the Movietone picture is presented
as a practical commercial proposition.
Tiie Movietone will be made to stress
dramatic situations, where the use
of synchronized action and sound is
especially appropriate.
First picture which will be made
with Movietone is "The Dollar Prin-
cess," preparations for which will
take several months.
Gotham Prod. Moving Its
Headquarters to Tec-Art
Hcadcjuartcrs of Gotham Prod.,
headed by Sam Sax, are to be lo-
cated at the Tec-Art Studios, under
a deal just closed. Company head-
quarters heretofore have been at
Fine Arts.
Bancroft in Oil Field Film
George Bancroft is to be starred
in a drama of the Tampico oil fields
for Paramount. Meanwhile, he is
working in "Honky Tonk," in which
Evelyn Brent appears opposite.
A Little
from ''Lots''
^__ By RALPH [\ II.K _^_
Hollywood
J.\CK MINTZ is a proud papa.
Jack is a comedy constructor at
Universal and recently became the
father of a boy. Sam Mintz, Para-
mount scenarist, is the baby's uncle.
* * «
The Mole-Richardson incandescent
lights have invaded the Sam Gold-
wyn fold and are now being used on
"Leathcrface," with George Barnes,
the ace cameraman, in charge of the
photography. The incandescents are
also being used on "Tillie's Punc-
tured Romance," which Charley
Boyle is photographing.
* « «
Our Passing Show: Lowell
Sherman motoring through
the streets of the First Na-
tional studio; Joe Steele,
Fred Stanley and Don Eddy
chatting with friends; Leland
Hayivard, Forrest Halsey,
Earle Roebuck and Frank
Joyce hobnobbing on the First
National lot.
Joseph Henry Steele, Rich-
ard Barthelmess' Boswell, is
also writing originals at First
National. We predict an ex-
cellent future for Joe as a
writer of originals and sce-
narios.
* * *
It was like the good, old days to
meet Max Larey again. Max was
business ynanager of the Inspiration
units in the East, %vhere he met
Henry King. By the way. Max is
still associated with Henry.
* * *
T'other night we dropped in on
the Mystic 27 club. During 1927
the club is limited to 27 members and
in 1928 the roster will be increased
to 28. Adam Hull Shirk of First
National is president of the Holly-
wood musicians' organization. Burr
Mcintosh, who is very versatile, did
some clever card tricks.
:)■ 4< *
Charley Byer is keeping very
busy. He has been appearing in
Tom Mix pictures at Fox, following
several engagements at FBO. Char-
ley is a player who really came back
as he did not allow a little matter
like a broken neck to force him out
of active work.
* * *
Jack Conway has been loaned by
Paramount to title "Two Legion-
naires in Paris," for FBO.
THE
14
i^E^
DAILV
Wednesday, November 23, 1927
Nagel is Given Vote of Confidence
Actors to Negotiate
Pact with Academy
(Continued from Page 1)
hour, when a six day week prac-
tically is assured. Producers are
agreeable to pay actors one week's
salary when no starting date of the
contract is set, and one week's sal-
ary when actor is dismissed follow-
ing start of work, it was reported
to the meeting.
Urging the eight hour day, Wil-
liam Humphries declared producers
have been too lenient with produc-
ers. "Oh, rats," was Conway
Tearle's rejoinder.
Agitation against the "foreign in-
vasion," was short lived, with the
resolution that those players remain-
ing in this country illegally, be de-
ported, tabled after brief debate.
George Fawcett and Rod La Rocque
led the attack against the measure.
Fawcett urging freedom of art and
La Rocque citing the fact that 40
per cent of the sales gross of Amer-
ican pictures comes from foreign
countries and suggested that produc-
tion be limited to professional peo-
ple.
Conrad Nagel, chairman of the film
branch of Actor's Equity, who has
been the object of some criticism,
offered his resignation but it was
rejected and a vote of confidence
passed. Humphries suggested that
Nagel resign and not be a member
of both Equity and the Academy,
l)ut his suggestion was condemned.
Frank Sheridan claimed Equity
opposes the Academy and accused
Nagel of making "a selHng talk for
the Academy." This drew assertion
of Antonio Moreno that Sheridan
was indulging in personalities and
was out of order.
Howard Truesdale suggested that
Mitchell Lewis be nominated as one
of the three vice presidents replacing
Milton Sills. Nagel then defended
Sills declaring Sills had been "made
the goat of the salary fight, because
of an unfortunate speech." Hallain
Cooley, Wallace Beery and Rod La
Rocque were suggested as vice
chairman.
Tracing the history of the Acad-
emy, Nagel asserted Will H. Hays
opposed it and branded an Equity
magazine article a tissue of untruths.
Lincoln Plummer, executive commit-
tee member who had attacked Nagel,
made a public apology.
Fred Niblo in an impassioned
speech denounced Frank Sheridan
for constant slurring of the Academy.
Nagel stated the reason the concilia-
tion committee of the Academy did
not act on Conway Tearle's com-
Iilaint was because it failed to men-
tion anv specific producers.
The "regular" ticket of 38 new
members for the executive commit-
tee was adopted by a majority of
114 only 22 names on the slate sub-
mitted being scratched.
I'^ollowing the meetings, James
Neill uijbraided Nagel on handling of
the "foreign invasion" matter at the
meeting.
Surprise Nights Pull
Edmonton, Alta. — Manager
W. J. Long of the Rialto has
been adding patronage with a
series of "Surprise Nights"
when varied novelties are
sprung on the audiences in the
way of stage presentations,
stunts and extra short film sub-
jects.
Five or Six Minneapolis
Houses Plan of F. & R.
Minneapolis — Five and possibly six
new Minneapolis theater projects are
planned by Northwest Theaters
(Finkelstein & Ruben) in a revised
program which calls for expenditure
of ^2,000,000. All of the houses will
be of the atmospheric type.
One house is to be at Stevens Ave.
and Lake St., one at 42nd and Upton
.A.ves., another remodeling of Calhoun
Terrace for reconversion into a the-
ater, and negotiations on three other
projects under way.
Hazel Brown with Filmack
Chicago — Hazel Brown, recently
affiliated with Balaban & Katz, has
become an integral part of the Film-
ack Co., producers of trailers. Sev-
eral years ago she did special con-
tact work for the New York Para-
mount exchange, and since has been
a theater owner, critic of pictures for
Balaban & Katz, and a booker of
stage talent in Chicago. Some time
ago, she announced her retirement
from business, but has changed her
plans.
Abe Stone Opening Fourth
Albany, N. Y. — The Eagle, which
has been closed since George Roberts
retired from its management several
weeks ago, will open Nov. 20 under
management of Abe Stone who now
has four theaters in this district. They
include the Arbor Hill, Columbia,
Bright Spot and the Eagle. The last
named will be operated as a ten cent
house.
Bids Asked on Kenosha House
Kenosha, Wis. — The North Shore
Development Co., of which Jos. L.
Gerlach is president, is taking pre-
liminary bids on a $450,000 theater
and hotel building to be erected here.
Augustine & Klinger are the archi-
tects for the building which will be
erected at Elizabeth and Grover Sts.
Remodeled Racine House Reopens
Racine, Wis. — Louis F. Rosa and
Walter Krusienski recently opened
the remodeled Douglas here which
has been closed for a number of
weeks for an addition to the house.
The theater has been extended 60
ft. and now seats 1,200. A 24-foot
stage has been erected and a larger
screen besides better lenses for the
projection machines have been added.
Under the new policy the theater is
presenting vaudeville acts every
Wednesday, Saturday and Sunday
nights in addition to pictures.
TRADE PARLEY BENEFICIAL,
JACK MILLER BELIEVES
Chicago — While "on the surface,"
the Trade Practice Conference pro-
duced very little in the way of im-
mediate relief for exhibitors, it is
certain to pave the way for more
equitable conditions in the future,
states Jack Miller, head of the Chi-
cago exhibitor unit and delegate to
the conference.
The parley gave the government a
clear insight into prevailing condi-
tions, hence convincing the trade au-
thorities of the need for reforms, he
says. The result is, he continues,
that the Trade Commission is ob-
serving closely the manner in which
distributors are enforcing its re-
straint of trade edict. The govern-
ment will continue to "watch over"
the business, he believes, thus mak-
ing distributors more cautious in
future.
Vancouver House Reverts to Films
Vancouver, B. C— John A. Schul-
berg has re-opened the Empress for
some time used Dy a dramatic stock
company.
Fox Starts Construction
of New St. Louis House
St. Louis, Mo. — Erection of the
steelwork for the New Fox at
Grand and Washington Blvds., Mo.,
is now under way and it is believed
that the $3,500,000 structure will
move forward on schedule time from
now on. Three big steel derricks
towering 150 ft. into the air are
handling the gigantic steel girders
and trusses being used in the build-
ing.
McKean Gets New Post
St. Louis — George E. McKean,
formerly district manager for Fox
has been promoted to special repre-
sentative for the organization and
will have jurisdiction over 16 ex-
changes West of the Mississippi. He
will start his duties immediately.
Max Roth, iiome office representa-
tive, is acting as temporary manager
of the Fox exchange pending the
appointment of a successor to Claude
McKean, who resigned a week ago.
Jackson Managing Bison
Shawnee, Okla. — L. C. Jackson,
formerly of the Folly of Oklahoma
City, has been appointed manager of
the Bison, the new Griffith house.
PATHE NEWS
—has more pep, snap and
ginger than ever in Cincinnati
Cincinnati, Ohio, November 21, J927
Ray L. Hall, Editor,
Pathe News, N. Y.
After using PATHE NEWS for ten years I am
more sold on it today than ever as it seems to over-
come all the natural laws and stay young forever. I
firmly believe that PATHE NEWS has more pep,
snap and ginger than it has ever had and more than
ever is the champion of them all.
GEORGE POLSTER,
Valley Theatre.
I
;^€>HEWSPAPER
oypiLMDOM
ULTHE NEWS
ALLTUE TIME
VOL. XLII No. 47
Friday, November 25, 1927
Price 5 Cents
Theaters
THE frenzy for theater ac-
quisition has toned down
in the last few months.
Temporarily, perhaps, but nev-
ertheless a fact as this is writ-
ten. The signs point to the in-
jection of more reason into the
exhibition operations of major
interests. From now on they
may be" expected to pocket a
measure of pride and desire to
liuild monuments to their glory
in favor of sounder business
tactics.
It was not so long ago when
any excuse or none was suffi-
cient for a producer-distributor
to buy a theater. Not so to-
day. The reasons are many.
Some of the houses carelessly
acquired are proving deadwood.
Others which ordinarily show
fair returns under localized man-
agement fail to function so well
when control is exercised from a
city hundreds of miles removed
from the ,scene of operations.
The Changing Tide
What is happening now is some-
thing like this:
The "lemons" are being discard-
ed. In some cases, big chains are
turning back partly owned houses
to the local interests, vesting in the
latter complete management and op-
eration, assuring the theater product
over which the big operator has
much to say because of mass buy-
ing power and taking a profit at the
end of the year without the worries
of operating problems or possible
losses. There are instances at hand
where major circuits are making
management deals with well in-
trenched local exhibitors, a proced-
ure which likewise assures profits
without bother of management.
Tiffany-Stahl at Roxy
Stepping along at a merry clip,
the latest development at Tiffany-
Stahl is the booking of "Wild
Geese" at the Roxy. Typical of
what this organization is doing.
The exchange system is being
filled in rapidly. The company now
has its own studio. A long and
well known list of directors is un-
der contract. A stock company is
being built up. Several years ago
M. H. Hoffman had in mind those
things which he is now doing. He
sought consistency in development
rather than haste. And this is the
organization developing.
KANN
NEW ERA IN INDUSTRY
SEEN BY H^.T.O. HEAD
Woodhull States Industry
Branches Working for
Mutual Good
"A new era has dawned in the in-
dustry with all branches now en-
deavoring to 'get under one roof to
listen to each other's problems."
This is the message brought back
to New York by R. F. (Pete) Wood-
hull, following visits to eight ex-
hibitor conventions of the Middle
West and South, reporting proceed-
ings of the Trade Practice Confer-
ence, and sounding out exhibitor re-
action to the parley.
"There now appears to be an earnest de-
sire of all branches to formulate a business
code of ethics — not a beautiful word pic-
ture, but one based on fairness and good
judgment," Woodhull declared. "This is
the outgrowth of the Trade Conference,
iContinued on Page 2)
MUSHROOM GROWTH OF
BRITISH INDUSTRY ON
London — Mushroom growth of the
British industry following in the wake
of Commons' passage of the measure,
with indications of its speedy en-
actment into law, is under way, with
some substantial firms planning ex-
pansions, and some not so substantial
seeking to capitalize the situation.
Nine projects publicly subscribed
represent $25,000,000, while the pro-
posed combination of the Cinemato-
graph Exhibitors Ass'n., to fight
(Continued on Page 2)
Finish Fight on "Blue"
Laws Planned at Dover
Dover, O. — Not only the Ohio sta-
tutes do not prohibit Sunday picture
shows, but they do not even men-
tion them, contends George Chrest.
who has been bound over to the
grand jury, on his request, following
his arrest on charge of operating his
two local houses on Sunday. He de-
iContinued on Page 2)
Better Business Seen in
Longer Hartford Sundays
Harttord, Conn. — Better business
is forecast by theaters as a result of
a compromise agreement with the
council to permit Sunday operation
of theaters from 5 to 10 P.M., instead
of 7:30 to 10:30 as at present. Mean-
while, the Empire and Majestic here
have closed the latter, it is stated,
because of inability to secure product.
Response to Film Daily Fund
for Relief Is Instantaneous
Hays Endorses
Relief Fund
November 23, 1927.
Mr. John W. Alicoate,
The Film Daily,
New York City.
Dear Mr. Alicoate,
Splendid, indeed, is your
plan for a fund for quickly
aiding now the worthy and
needy cases in the motion pic-
ture industry. It will coor-
dinate exactly with the move-
ment in progress for the ade-
quate and permanent Motion
Picture Relief Fund. I am de-
lighted you are doing this and
wish you every success.
Sincerely yours,
WILL H. HAYS.
11,000 THEATERS HELD
AIDING PATHE WEEK
National Pathe Week is being ob-
served this week with around 11,000
theaters of the nation playing Pathe
product, according to statement of
the company. This follows the
Broadway inaugural, when nine first
runs in New York played Pathe.
Every branch is represented this
week in every key point, the com-
pany says, in the drive instituted by
Phil Reisman, general sales manager,
and Harry Scott, short subjects sales
manager. In addition, thousands of
(.Continued on Page 2)
HARVARD-PATHE PLAN
SCIENTiriG SERIES
Pathe has signed a contract with
Harvard University to cooperate in
producing a scries of pictures deal-
ing with different scientific subjects,
to be known as the Pathe Science
series.
The pictures will be appropriate
for theaters, churches and clubs, al-
though they are planned primarily
for university and school use. The
series, when completed, will be dis-
tributed by Pathe. The first of the
series will be ready for release Jan.
(Continued on Page 2)
Hays Endorses Plans —
Over $500 Raised on
First Day
Support of the trade for the Relief
Fund sponsored by The Film Daily
as a means of succor for unfortun-
ates in the industry has been instan-
taneous. Wednesday's edition had
scarcely had sufficient time to get
into distribution in New York when
telephone calls began to pour in with
pk-clgcs for various amounts.
The first donation and one of con-
siderable proportions came from Will
H. Hays and with it a letter express-
ing his whole-hearted support for the
plan. The second was William
Brandt, Brooklyn theater owner who
not only promised a good-sized check
but his pledge to enlist the members
of the Theater Owners Chamber of
(Continued ou Page 2)
T
E
AT OPENING IN PARIS
Paris (By Cable)— The Paramount
opened last night with a brilliant as-
semblage in attendance. The theater
at the Boulevard des Capucines and
Rue de la Chausee d'.-\ntin brought
to a culmination efforts covering a
period of several years of Albert A.
Kaufman, designated by the Para-
mount headquarters in New York to
handle the entire project.
In the audience were Eugene Zu-
kor, Mrs. Zukor, Emil E. Shauer,
(Continued on Page 2)
8 Pictures to be Made
by Raleigh Company
Eight society dramas are planned
as its first year's output by Raleigh
Pictures Corp., newly-organized firm,
which will produce for the state right
market. Milton Simon, former Ra^'-
art and Arrow executive is its head.
Production of ^the first two will
be started early in September, with
(Continued on Page 2)
Aid for Northwest Unit
is Urged by Woodhull
Co-operation of exhibitors in aiding
the Northwest exhibitor unit, Min-
neapolis, to recover from losses sus-
tained during the recent labor diffi-
culties in the Twin Cities is urged by
R. F. (Pete) Woodhull. president of
of the M.P.T.O.A., in reiterating
(Continued on Page 2)
I
THE
DAILY
Friday, November 25, 1927
KTHE<S|«i
tf/FILMDOM ^^V^l
nD»lbY>
JlLLTUE NEWS
ALL THE TIME
VoLXLIINo.47 Friday, Nsv. 25, 1927 Price 5 Cents
JOHN W. ALICOATE
Publisher
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York, N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 msnths,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday,
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel: 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London. W. I. Bei
lin — Lichtbildbuehne, Friedrichstrasse, 225.
New Era in Industry
Seen by WoodhuU
(Continued from Page 1)
whose value cannot be measured in dollars
and sense.
"This spirit is true not only in exhibi-
tors ranks, but from meetings of sales exe-
cutives and salesmen that the same sincere
desire exists to eliminate sharp practices."
Most exhibitors, he declared, feel
the day is passed of "putting a fast
one over on the salesman and then
telling a brother exhibitor about it;"
for they know such tactics serve no
good purpose to the industry as a
whole, said Woodhull. Contrawise,
he said, salesmen feel similarly about
sharp practices.
Mushroom Growth of
British Industry on
{Continued from Page 1)
chains, is expected to call for outlay
of $10,000,000 more.
Gaumont British Co., has a flota-
tion of $12,500,000, and its stock now
is 100 per cent above par and British
International is a flotation of $3,000-
000, with Wembley Film Syndicate
to be capitalized at $3,000,000.
Finish Fight on "Blue"
Laws Planned at Dover
(Continued from Page 1)
dares he will fight to a finish against
Sunday closing.
"Blue" laws were denounced by
some 500 persons, mostly children, in
a demonstration at the time of the
exhibitor's arrest, on complaint filed
by six churches, following vote of
the congregations. Chrest announces
he will demand that discrimination
cease and will file complaint against
any store or other place of business
operating on Sunday.
STOCK PROGRAMS
PROGRAM COVERS
For
Moving Picture Houses
Joseph Hoover & Sons Company
M»rket and 49th St... Philadelphi.. P«.
Immediate Response
to Film Daily Fund
(Cantinued from Page 1)
Commerce in the charity drive. M.
J. Mintz of the Cameo Music Pub-
lishing Co. was third. In quick order
came George W. Weeks, of Para-
mount and Charles B. Mintz of
Winkler Prod, each one of whom
pledged a generous sum.
Total donations by Wednesday
night were over |500. By the end
of the week, the fund will reach and
pass $1,000 from present indications.
There are no restrictions. Any sum
will be cheerfully accepted by the
committee in charge, ranging from
pennies to hundreds. The need is de-
finite. The committee urges you
NOW to contribute something, in
small or in large measure according
to your purse.
Send checks to the Film Daily
Relief Fund, 1650 Broadway, New
York City.
Harvar d-Pathe Plan
Scientific Series
(Continued from Page 1)
30. The contract, extending over a
five-year period, was signed by pres-
ident Lowell for the University.
Aid for Northwest Unit
is Urged by Woodhull
(Continued from Page 1)
praise for th-' Northwest Unit's stand
during the rectnt strike
At the recent Columbus convention,
Woodhull paid high tribute to W. A.
Steffes, president, for the stand taken
in protecting exhibitors' rights in the
Twin Cities.
8 Pictures to be Made
by Raleigh Company
(Continued from Page 1)
Simon leaving New York Dec. 1 to
supervise production. Two directors
have been signed and casts now are
being selected.
Illujtrati^ for M|gazine5)i^Tit]e5.
Animated Leacierj &Traiier5. ►
Technical, Indu5triaU Educational
Animation. / F'A'A' DAHMEi^
i''T;(.]__ V ;''' EXPERT PHOTOORAPHY
/ilticaj^^ ^ 145 WEST 45 5T, N.Y.CITY
_.J^ -* TEL. BRYANT 6706 ,.'
If You Arc in
Market for Any Kind of
MOTION PICTURE
APPARATUS
CONSULT US AND SAVB
liONBT
BBND FOR OUR PRICE LIST
▼▼no West 32'«'St,Ncwyork.N.y.«*
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Motion Picture Department
D. 8. — d CaamiM AamitM for DebrU |
IJ
Brilliant Assemblage
At Opening in Paris
(Continued from Page 1)
John Cecil Graham, Ike Blunienthal
and a number of Paramount's Con-
tinental sales managers. The open-
ing pictures were "The Way of All
P'lesh" and "Printemp d'Amour" a
color film made by Leonce Perret.
Paris — The Paramount opened here
last night, marking a new develop-
ment in theatrical construction in the
French capital, for the theater com-
l)ines all the latest innovations of the
American picture theater with the
added advantages of the work of
Parisian artisans.
The tiieater seats 2,000, and has
ijeen constructed on the site of the
old Vaudeville theater on the Boule-
vard des Capucines. The theater
marks an innovation in French the-
aters with the installation of a mod-
ern American system for cooling and
ventilating. A Wurlitzer organ is
also installed.
Lincoln House Remodeled
Lincoln, Ark. — Hilton Bros, have
remodeled the Cozy preparatory to
the installation of a pipe organ.
11,000 Theaters Held
Aiding Pathe Week
(Continued from Page 1)
smaller cities have "climbed aboard
the bandwagon," to give the Pathe
rooster occasion for louder crowing.
As with features, every branch is
represented in short subject bookings.
Time Reduced at Monticello, Ky.
Monticello, Ky. — The Gem has
been closed on Wednesday and
Thursday.
A Million Feet of
Everything
FILM LIBRARY SCENES
Stone Film Library
220 W. 42nd St. Room 612
Phone Wisconsin 0248
CaU
WAFILMS, Inc.
Walter A. Futter, Pres.
for
Library Stock Scenes
New York Hollywood
130 W. 46th St. c/o Leon Schlesinger
Bryant 8181 1123 No. Bronson Ave.
i
AMALGAMATED
VAUDEVILLE AGENCY
Attractions for
Picture Theatres
Standard Vaudeville Acts
1600 Broadway, New York City
Phone Penn. 3580
WILLIJIN BOYD
in DRESS PARADE
Breaks all
records !
FOUR WILLIAM FOX PICTURES THAT
BRING YOUTH TO YOUR SCREEN
V(nir patrons will
.■kIdic Madge Bellamy
in "Silk Leg-s"-'
she's smarter and
lovelier than ever.
Pidgeon con-
t e n d in
"Woman
Wise," with
William
Russell.
says Fox Films, yes — Madge Bellamy in "Silk Legs" with James Hall
(Arthur Rosson Production) ; youth, again — George O'Brien and Lois Moran in "Sharp Shooters"
(J. G. Blystone Production) — ; young romance — "Come to my House," with Olive Borden, An-
tonio Moreno, Ben Bard, Doris Lloyd and Cornelius Keefe (Alfred E. Green Production) ; young
adventure— "W^owrt;/ Wise," with "Big Bill" Russell, June Collyer and Walter Pidgeon (Albert
Ray Production) ; — yes. Youth is the spirit of these forthcoming Fox Pictures.
WHO PLAYS WITH FOX PtROFITS WITH FOX
AGAIN PATH
THE IN
^with simultaneous sho
theatres through
Beginning this week, more than 80%
of the theatres in the entire United
States will play Pathe Product. Wide-
awake showmen all over the country,
in big cities and small, have been quick to
recognize the sensational box-office cal-
ibre of Pathe Product, and are all set to
participate in the biggest nation-wide
If your theatre is not
great money -making
WATCH FOR DETAILS AND REPORTS ON THl
STARTLES
DUSTRY
Engs in more than 1 1, 000
^ut the country ^
clean-up in the history of the business.
The entire group of Pathe releases in-
eluding Pathe-DeMille Specials, Features,
Pathe News, Review, Sportlights, Fables,
Topics, Comedies, Rarebits, Westerns,
Serials and Novelties, are represented
in every single key point in the country,
as well as in thousands of smaller cities
I and towns,
hlready listed for this
^'estival, SIGN NOW
S UNPRECEDENTED NATION-WIDE SHOWING
D/^ILY Friday, November 25, 1927
iKs^paz^fim^isds^
Thalberg to Supervise Keatons
Quota Followed by British Drive for Players — Paramount Deals to be Closed by Zukor— F. N.-Sills
Association Nears End — Sam Katz Holding Conferences with Franklin— Other Coast News
TO M-G-N ROSTER
Buster Keaton will return to the
M-G-M fold, it is stated, following
arrival on the Coast of Nicholas M.
Schenck, president of the company.
Irving Thalberg, it is understood,
will supervise production of the
Keatons, work on which is scheduled
to get under way soon.
Details of the transactions were
completed in New York, it is stated,
with final ratification of the deal
awaiting Schenck's action.
"Nick" Schenck to Remain
at Studios for a Month
"After I've been around awhile and
find out what it's all about, I may
iiave something to say," declared
Nicholas M. Schenck, president of
M-G-M, in announcing his plans to
spend about a month at the studios.
Sternberg to Direct Pola
Josef Von Sternberg will direct
Pola Negri's next picture for Para-
mount.
"The Cop," First De Mille Special
"The Cop" is to be the first spe-
cial on next year's De Mille pro-
gram. Hector TurnbuU will produce.
Dorothy Yost Adapting
Dorothy Yost is adaptaing ''The
Devil's Pedigree," Leo Meehan's
next for FBO. Belle Bennett and
William V. Mong have been chosen
for the casts.
Sally O'Neill, Donald
Reed to be Featured
Sally O'Neill and Donald Reed are
to be featured in "The Mad Hour,"
which Allan Dwan will direct for
Robert T. Kane for release through
First National. Work on the new
picture starts about Dec. 1.
Wilk on Way East
Jacob Wilk is en route to New
York.
Marangella Handling Opening
Lou Marangella is doing special
exploitation work in connection with
forthcoming opening of the United
Artists.
Conway Titling "Legionnaires"
Jack Conway has been signed by
FBO to title "Legionnaires in Paris,"
featuring Al Cooke and Kit Guard.
The two featured players now are
on a brief vacation. Guard's contract
is reported expiring.
Sills Leaving ?
Milton Sills will leave First
National on expiration of his
present contract, according to
report. Whether Miss Kenyon
(Mrs. Sills) also would sever
connections with the company
is not learned.
Sam Katz on Coast for
Conferences with Franklin
Policies of Publix theaters now
managed by Wesco are subjects un-
der discussion between Sam Katz,
Publix head, and Harold B. Frank-
lin, president and general manager
of Wesco. Following the local con-
ferences, the pair will make a tour
of the entire West Coast circuit, in-
cluding Seattle, Portland and Spo-
kane.
De Mille Testing Stage
Player for Male Lead
A stage actor is being brought
from New York by Cecil B. De Mille
for tests as the male lead in "The
Godless Girl," which is to be a per-
sonally-directed De Mille special.
The name of the player is not being
announced because of the possibil-
ity he may not prove satisfactory.
Chaplin Gets Japanese Bid
Charles Chaplin is considering an
invitation to visit' principal cities of
Japan. The Japanese Aviation So-
ciety extended the invitation.
Tryon's Next Chosen
"The Grandstander" an original
by Earl Snell which he is putting
into continuity form, will be Glenn
Tryon's next picture for Universal.
Fred Newmeyer will direct.
Connie Returning
Constance Talmadge is expected
to return this week to begin produc-
tion of "Sunny" for United Artists.
Bebe Daniels Recovers
Bebe Daniels returns to work this
week on "Wooden Dollars," follow-
ing her recovery from influenza.
Donal Blossom in 'Menace" Lead
Donal Blossom is leading woman
in "Menace," which Elmer Clifton
is directing for J. R. Bray for Pathe
release. The film is being made in
the Grand Canyon of the Colorado
River. John Boles plays opposite
and the cast includes William Irv-
ing, Henry Sedley, Richard Alex-
ander and Carl Stockdale. Edward
Benoudy is assistant director and
Henrik Sartov, cameraman.
SEEKING U. 8. TALENT
British producers are declared to
be seeking services of well known
stars and directors, confident that
production in England will boom,
under the protective wing of the
quota law scheduled for passage soon.
Representatives from England are
at the studios and are declared to
have made oiTers to Betty Bronson,
Florence Vidor, Evelyn Brent. Anita
Stewart, Percy Marmont and Clive
Brook.
Zukor to Close Number of
Realty Deals for Firm
A number of real estate deals for
Paramount will be closed during his
visit here by Adolph Zukor. He also
will confer with Howard Hughes of
Caddo on a releasing deal for the
Thomas Meighan pictures which
Caddo may finance. Zukor and Sid-
ney R. Kent have paid their first
visit to the new studio and the new
ranch near Galabasses.
Carewe May Direct for U. A.
Edwin Carewe is reported consid-
ering an offer to direct picture for
United Artists.
Sennett Signs Miranda
Mack Sennett has signed Tom
Miranda to title "The Goodbye Kiss,"
feature comedy personally-directed
bv the former.
Hines Film, Starting Soon
C. C. Burr plans to start produc-
tion of Johnny Hines' new picture,
"Chinatown Charlie" in about two
weeks at Tec-Art Studios, under di-
rection of Charles Hines. Prelim-
inary scenes were shot in New York
from where the trio returned early
this week.
Phillips and Coombs in "U" Cast
Eddie Phillips and Jackie Coombs
have been added to cast of "Honey-
moon Flats," Universal production.
Herbert Brenon 111
Work on "Laugh Clown, Laugh,"
for M-G-M, has been suspended fol-
lowing Herbert Brenon's illness. He
is suffering from influenza.
Hillyer Starts New Picture
Lambert Hillyer has started "The
Desert Whirlwind," for Fox. Barry
Norton and Dorothy Janis head the
cast including Ben Bard, Robert
Kortman, Erville Alderson O'Hara
and James Anderson. Hillyer and
Elizabeth Pickett wrote the story.
A Little
from **Lots"
By RALPH WILK
Hollywood
THOSE who have seen the picture
are predicting big things for Mar-
garet Mann, 60-year old player, for
her work in "Grandmother Bernlc
Learns Her Letters."
* * *
Hal Roach appeared with his face
swathed in bandages the other day.
Reason: a wild swing of- a polo
mallet by Frank Dazee in a practice
game.
* * *
There was lots of mud-sling-
ing at the Actor's Equity meet-
ing with innuendoes hurled
right and left. Anyone on the
lookout for fireworks got his
fill of it.
* * *
There are in Hollywood, ac-
cording to Equity's estimate,
4,000 actors of "above aver-
age ability," for the less than
6,000 positions available and
a daily surplus of 10,000 ex- i
tras.
Ackroyd in "Whip Woman" t-
John Ackroyd has been added to
cast of "The Whip Woman," which J
Robert T. Kane is producing for f
First National. Alan Dwan is di- '
recting.
Hansen Going Abroad
Lars Hansen and his wife, Karin
Nolander, are leaving today for New
York and sail Dec. 7 for Sweden
for a vacation, returning in three
months to the M-G-M studios where
Hansen is under contract.
Ten Leading Women for McLaglen
Bringing of ten the number of fea-
tured feminine leads opposite Victor
McLaglen in "A Girl in Every
Port," which Howard Hawks is di-
recting for Fox. They are: Eileen
Sedgwick, Gertrude Short, Louise
Brooks, Maria Casajuana, Natalie
Joyce, Elena Jurando, Doro-
thy Mathews, and Sally Rand.
Others in the cast are Robert Arm-
strong, William Demarest, Gladys
Brockwell, Frances McDonald and
Dick Folkens.
Cutting Fitzmaurice Film
F"irst National is completing
cutting and titling of the _ George
Fitzmaurice production starring Bil-
lie Dove which was filmed under
tentative title of "Louisiana." The
picture opens Dec. 3 at Loew's State
here.
DOLORES DEL RIO
A NAME to conjure with! Another proof of the wisdom
C_^^X of the Fox policy of featuring gifted youth in the
casts brought to your theatre. The Charmaine of "What
Price Glory," the Carmen of "Loves of Carmen" — Dolores
Del Rio will come to you in other Fox Profit Pictures during
this and following seasons. Her next release, scheduled for
early in January, is "No Other Woman." You know how
your patrons delighted in her portrayal of Charmaine —
Sign contracts for every Fox Del Rio picture and cash in on
this flood-tide of popularity.
<(J
IVo. 5 OF A SERIES
m-
\\r ■ ■ 1^
^;-
J?-
, **.' ««H^
VIGTOirifSLAGLEN
rOU'RE right! No one would accuse Victor McLaglen of being beau-
tiful— but oh boy, what a personality! Here was a young actor,
practically unknown until the Fox policy of developing new talent presented
him as Captain Flagg in "What Price Glory" — and now the whole world
knows him and praises him. You, as a Fox Exhibitor, cash in on this
policy. Victor McLaglen appears only in Fox Profit Pictures. Following
"Loves of Carmen" you'll get him next in "A Girl in Every Port" — what
a title for a McLaglen picture!
■^4
Mo. t OF A SERIES
JEOX
THE
Friday, November 25, 1927
■^^
^IbL
^^^^
^
LAST MINUTE DEVELOPMENTS IN
THE INVESTMENT FIELD AND THE
DAY'S QUOTATIONS ON FILM ISSUES
Financial
HOW BANKERS VIEW MOTION PIC-
TURES—WEEKLY RESUME OP IN-
DUSTRY'S FINANCIAL STRUCTURE
1 —
-=±
NEW PARAMOUNT PROGRAM I ^'>-y^ National Preferred
POPULAR, PAPER SAYS
Much favorable comment is being
card in the Street regarding I'ara-
uumt's recently announced financial
irogram whereby its preferred will
)e retired, and its bank loans rc-
uiuled through the issuance of new
Diumoii stock and through the sale
ist Tuesday of §16,000.000 of 6 per
eiit bonds states "The Wall Street
Imirnal." The money will also pro-
■i(!e for further expansion of the
iMnpany. Those who follow the
^tock market movements of Para-
nount point to the fact that the
lommon by this plan has been placed
the best position it has ever been
n the company's history, and they
inticipate appreciably higher prices
or the issue in the near future, the
lewspaper states. Paramount in the
"rst nine months has earned sub-
tantialfy over the S8 regular annual
ash dividends on the junior shares,
nd the 1927 final outcome will show
arnings appreciably in excess of the
;10 which it distributes annually, the
2 being paid in the forrn of a com-
non stock dividend of 2 per cent
khich is equal to about the same
II cash.
Kewaunee House Prospering
Kewaujiee. Wis. — Fmancial state-
"lient of the Kewaunee Opera House
Jo., shows a "comfortable balance
|n hand, "directors were told at a
ecent meeting.
EDWARD B. SMITH
&C0.
Members New York, Philadelphia
and Boston Stock Exchanges
Corporate
Financing
Philadelphia
Vew York Boston
Maintaining New High Mark
By lyilJ.O
Chalking up a new high for the year and maintenance of this level as
normal value were two distinct and marked features displayed by First
National preferred during the last si.\ days' trading on the stock market.
The issue reached 104>^ Thursday after an advance of I'/i and dallied
there long enough to be termed normal selling price. Unusual as it may
seem the stock passed Saturday and Tuesday without a single turnover.
Strong financial backing and product for the new season are responsible
for the sudden change in market and normal values.
Fox "A" also held the spotlight. Since last Thursday the stock has
been advancing steadilj-, opening at 76^ and reaching a new high for the
year Monday when the market closed at 77}^. The advance movement
continued Tuesday and after the day's turnover closed at 78'/:, a gain of ^
over previous closing. Turnover for the last six days was 28,800 shares.
Pathe "A" held at a new normal price at 24, an increase of two points
over former selling value, 6,200 shares changing hands during the week.
Pathe common is holding its own at 5 selling 3,500 against the higher-
priced issue.
Heading the list of sales for the week Paramount with 32,000 common
and 5,700 preferred is finding a new normal for the common at 108. This
is one point lower than it should be. Preferred is steady at 120^. Loew's,
Inc., is far below normal at 56. The stock should sell at 59, many contend.
Universal lost 1^ on the preferred last Thursday and was not heard from
since Monday. A condition of this sort reflects inactivity of stock. War-
ner "A" sold mostly around the 23 mark while M-G-M maintains a steady
figure at 25j4-
Heading the list of sales for the week Paramount with 32,000 common
is one point lower than it should be. Preferred is steady at 120>4. Loew's,
figure at 25J4. \\'ednesday's closings follow-
High
.\mer. Seat. Vtc 40^
*Amer. Seat. Pfd
♦Balaban & Katz
*Bal. & Katz Vtc
Eastman Kodak 170'/^
Kastman Kodak, Pfd USl/i
*tFilm Inspection
♦First Nat'l Pfd
Fox Film "A" 79
vFox Theaters "A" 19^
*Internat'l Project
Loew's, Inc 565^
tfLoew's, 6s 41ww 105^8
99-4
25 'A
7
TfLoew's, 6s 41 >
M-G-M Pfd
M. P. Cap. Corp.
Pathe Exchange 5
I'athe Exch. "A" 25
ntPathe Exch. 7s 37
Paramount F-L 108
Paramount Pfd 120?^
ttPara. Bway. 5j/^s 51 102
**Roxy "A" 29
♦*Roxy Units 32
**Ro.\y Common 7
.'~kouras Bros 38
Stan. Co. of Amer 58^
fTrans-Lux Screen 5
*Univ. Pictures
Iniv. Pict. Pfd 98.H
fWarner Bros 14f^
Warner Bros. "A" 24>^
Low
Close
4oy2
40^
• • < ■
48
• • • •
eovs
> > . •
73y^
167
167
125^^
uiVz
4/8
104/,
78
78fi
19^
19^
• • • ■
10
55^8
557/8
105 -4
105H
99
99
25^
25^
7
7
5
5
24%
24/
....
86^
107/,
108
120^
1205^
101. >4
102
31
....
34
8
....
40
57/.
57/8
4/
4/8
30
9m
98K
U'A
13/8
23 H
24
Sales
100
1,400
10
3,300
1,500
3,666
12
12
100
400
300
1,100
1,566
300
2
1,000
' ' io
1,000
1.300
* Last Prices Quoted
t Curb Market
** Bid and Asked (Over the Counter)
tt Bond Market
NOTE: Balaban & Katz is listed on the Chicago Board, Skouras on the
St. Louis S^ock Exchange and Stanley Company in Philadelphia. All
other issues listed above are traded in New York.
hoe'w's Only
Significant is the announce-
ment that Loew's Inc. is the
only picture company included
in a group of 100 stocks pur-
chased by the Federated Cap-
ital Corp. newly formed in-
vestment trust company buy-
ing the choicest selection of
stocks on the market and sell-
ing shares in the trust at $25
each. Stock purchased by
Federated are regular dividend
payers, according to announce-
ment.
A. S. Friend Creditors
Asked to File Claims
Creditors of the A. S. Friend Co.,
Inc., and subsidiaries are called upon
to deposit their claims with the
creditors' protective committee, in a
letter sent out by the committee.
Citing the companies' conditions, the
committee says it is "most urgent"
that creditors join to protect their
interest. By depositing claims, credi-
tors, it is stated, receive the benefits
of concerted representative action.
Tax Would Have Hit Hard
Columbus — Levy of a five per cent
tax on admissions, as proposed at
the recent session of the legislature
would have cost Ohio exhibitors §2,-
500.000 a year, P. J. Wood, business
manager of the state unit, said at
the recent convention.
Theatre Brokers
WE
Buy — Sell — Lease
Promote— Finance
Motion Picture Theatre Anywhere
Soffennan Bros., Inc.
1560 B'way New York City
Phooe Bryant S607-S-9
WE FINANCE
Production
Theatre Building
Equipment Accounts
or any other activity in
the Motion picture Business
Motion Picture Capital Corp.
Capilil anil rarplni over S2, 800,000
FRANK R. WILSON, Pres.
5 1 E. 42nd St. New York Qty
nmN
W AUDIENCE
"Entire industry owes you
gratitude."
"Laughed till the tears came."
"Best real laugh of year."
"Didn't think the movies
capable of it."
"Louise Fazenda a scream."
"Best picture I've ever seen.'
"Funniest I've ever seen."
"Titles a scream."
"Enjoyed it beyond words."
IMPORTANT MONEY
m,mmm.mm.
li
WITH
\inX, ROCERr
LILYAH JAIMMAM -AI>iH^M
A XAM C. IM>RK ■'V^EXENlVSmliN
A MlGHARDllO\LlJlCE- Produc^^
>kather-
T Ma's iii#Pi
DiFAnni8j>i^^MIA.n^^^
3irAt
national
Pictures
o/ FILMDOM
K WEEKilY
FILU DIGEST
With George
^iegtnann and _ i
Martha # i
Mattox. 'I
It's on Universals Biit Ci^n Grotip/
DONT PUT IT OV^ — SEND YOUR CHECK TO-DAY — NOW — TO THE
FILM DAILY RELIEF FUND
YOU^L FEEL JUST A LITTLE HAPPIER FOR HAVINQ DONE IT
Vi£roR Varconi
ruAnother new big hox-ofjice
personality
Featured with Phyllis Haver
in the season's most sensa-
tional motion picture offering
CHICACiO
iMost Sensational Role of Year
PHYLLIS MAVEA
u BOXII MJUtr »
CHICAGO" I' ' „if#,;7' '"'vi
VICTOR VARCONI
as he appears in
"Chicago"
d her a; nn
I. Phyllis Hiv
[1 to score one of the great-
est iiidividiial triumph} in screen
hidory as "Roxic Hart" in the dy-
namic DcMillc Studio Production
■Chicago ■ Directed l.y Frjnk Ur.^on,
hich have
of the biggest featuring in the cast Victor Varroni.
Virginia Bradford, Rolicrt Edcson,
Julia Fayc, May Robion and T Roy
Barnes. Adapted by Ltiiore J CitfTec
ffom the play by Maurine W'atLins,
produced on the stage by Sam 11
Harris
Pafhe Exchant^e. Inc.
^^ O personality in recent years has
registered so definitely and em-
phatically with exhibitors and public
as has Victor Varconi. He has every-
thing that makes for the popular
screen idol.
popuJ
He is destined to achieve new tri-
umphs in the sensational production
''Chicago'' directed by Frank Urson.
Adapted by Lenore J. Coffee from the
play by Maurice Watkins, produced
on the stage by Sam H. Harris.
Pa€he Exchange. Inc.
Ot MILLE STUDIO PICTURES - PatmE NEWS
PAThE WESTERNS pathe'seaials - Patmi'comcdies
Producers International Corp.. no West 46tli St . New York. WILLIAM M. VOGEL, General Manager, Foreign Distributors of DeMille and Metropolitan Studio Productions,
Mcinhcr of Motion Piiiuri- Producers and Distributors of America, Inc . WILL H. HAYS, Preiideiil.
The Life of Lo9 Angeles
Centers at the
AMBASSADOR'S
Famous
Cocoanut
Grove
•e'^iiS^ii^ra*
Special Nights
Tuesday and Saturday.
College Night Every
Friday.
7>f<>HEWSPAPER
o/'FILMDOM
iTHEJ
K M>m^^ AND WEEKLY
*^ • ^^ FILM DIGEST
VOL. XLII No. 48
Sunday, November 27, 1927
EstailisM 191S
WHEN IN NEED
OF
16 M. M.
Reduction or Contact
PRINTmC
DUPLEX
IS READY TO SERVE
YOU WITH SERVICE
AND QUALITY—
DUPLEX - LLC.
PHONE STILLWELL 7930
I
JOHN W. ALICOATE, Pub/ishn
INDEX
rAGK
HEADING WHEREf An Editorial by Maurice Kann 3
FINANCIAL, by Charles F. llynes 4
AND THAT'S THAT, by Phil M. DALY 4
FOREIGN MARKETS, by James P. Cunningham S
REVIEWS OF THE NEWEST RELEASES, by Lilian W. Breniuin 6 9
NEWSPAPER OPINIONS 9
THEATER EQUIPMENT AND MANAGEMENT, by Arthur W. Eddy... 10
PRESENTATIONS, by Jack Harrower 11
HOLLYWOOD HAPPENINGS, Coast News by Telegraph 12 13
A LITTLE FROM LOTS." by Ralph Wilk 13
WEEK'S HEADLINES 14
REVIEWS
PACE
BOY RIDER 6
BY WHOSE HAND 9
COLLEGE HERO 6
THE GAUCHO 6
HERO FOR A NIGHT 9
HUSBANDS AND LOVERS 9
Pathe News
scoops ^'"j
Pittsburgh
osion
Milwaukee, Wis.
Nov. 15, 1927
Ray Hall, Editor
Pathe News, N. Y.
We got on screen with Pittsburgh
Explosion pictures two theatres
down town £:15 this afternoon.
Congratulations on splendid
pictures and speed. At this writ-
ing no sign of any competitors'
special on this story. Again we
scooped. Regards
W. A. Aschmann
First in Local Specials
and Local Service
txot
IN OLD KENTUCKY 6
NIGHTLIFE 9
SHE'S A SHEIK 6
SORRELL AND SON 6
SWIFT SHADOW 6
WOLF'S TRAIL 6
EXECUTIVES
EXHIBITORS
EXPLOITEERS
USE
988 Pa^et
Cloth Bonnd
EVERY DAY
And it's FREE to
FILM DAILY
SUBSCRIBERS
EGGERS
INCORPORATED
Photo
Engraving
Specialists
to the
Motion Picture
Industry
DAY AND NIGHT
250 West 54th Street
NEW rORK
Telephone: C«lumbu( 4I4I'I'I
Reprinted from Film Daily of Wednesday, Nov. 23, 1927.
An Appeal
CHRISTMAS is just over the hill. To most of us it is a season
of Good Will, of Peace, of Happiness and of Charity.
Particularly at this time should we remember the less for-
tunate ones.
Throughout the entire year, charity cases of pitiful circumstance
and urgent need come to light in New York film circles. A family
about to be dispossessed for want of rent money, a breadwinner unable
to pay for a needed operation, a burial in Potter's field. They are not
rare. They are not unusual. It is life.
Other than a well functioning organization in Los Angeles we know
of no agency through which these needy and oft times heartrending
cases can be given speedy, secret and worthy aid. There is a definite
need, in this industry in New York City, for some such agency, NOW.
In the interest of the many, The Film Daily will undertake to
carry on this work throughout the coming year, or until a responsible
body within the industry sees its importance and manifests a desire
to carry it on.
The writer has asked Billy Brandt of the T.O.C.C., Bruce Gallup
of the A.M.P.A., Dr. A. H. Giannini of the Bowery and East River
National Bank and Governor Carl Milliken of the Hays organization
to serve with him as a committee on all cases. One in need must have
immediate aid. Often it must be done secretly. Most pitiful and needy
cases have been brought to our attention when the unfortunate one
would rather suffer indefinitely than ask assistance.
I am making a personal appeal to every man in the motion pic-
ture industry in New York City to contribute something to this Film
Daily Relief Fund. If you can spare a hundred dollars do so. If you
can give but a dollar do it. But give SOMETHING.
We are aiming for a fund of Ten Thousand dollars. Let's have it
by Xmas.
In the memory of Danny, one who according to his resources, who
to my own knowledge, probably gave more to charity than any man
in this industry, the writer starts the fund with $100.
^
W^^^^^Caay^^
Make checks payable to The Film Daily Relief Fund
Do If To-Day— NOW.
iHE
7AemfSPkPUt
of FILMDOM
AHDWEEKLY
FILK DIGEST
VOL. XLII No. 48
Sunday, November 27, 1927
Price 25 Cents
POMNER REJOINING UEA
TO MAKEJOUR FILMS
Productions Understood To
Be Aimed At American
Market
Ericli Poninier is to rejoin Ufa to
make four pictures, Frederick \\'yn-
ne-.Iones, Ufa representative in New
York, was informed Friday. Poin-
nier, who directed "N'ariety," "Faust"'
and "Metropolis"' for the German or-
.ganization, will, it is understood,
produce films aimed at the Amer-
ican market.
Pommer was brought to this coun-
try by Paramount, supervising sev-
eral of its units. Later he went to
^I-G-^^. Altogether he has been as-
sociated with the making of about
eight American productions.
Henry A. Staab to Run
for Congress Next Year
Milwaukee — Harry A. Staab, sec-
retary of the W'isconsin exhibitor
unit, and assemblyman from the
twelfth district, has formally an-
nounced his candidacj' for the Re-
publican nomination for Congress
next fall in the fifth district.
$761,832 Net Profits
Are Reported by Keith
Net profits of the B. F. Keith
Corp. and subsidiary companies for
the six months' period ending June
30, last, after depreciation, interest,
amortization and Federal taxes, were
$761,832, says "The Wall Street
Journal." This is equivalent to $1.90
per share on the 400,000 shares of
non-par stock. The figure compares
with $853,110 netted during the first
half of 1926, equivalent to $2.13 per
share.
New 'King of Kings' Units
Opening Here and Abroad
Five companies of "King of Kings''
now are touring the United States,
including two new units which open-
ed recently at the Columbia, San
Francisco, and the Hartinan. Colum-
bus, O. The picture also is being
shown at Paris, Geneva and Berlin
and opens this month at Brussels.
Stockholm and Warsaw and in De-
cember at Copenhagen.
Dismantle House
Boston — The Olympia, South Bos-
ton, has closed. The building will
be torn down for a new department
store structure.
Close Wesco-Saxe Deal as Forerunner
of Important Deals in Middle West
L
FIVE TO ITS PROGRAM
Five new subjects have been added
to Educational's releasing program.
They are a single reel Carter De
Haven novelty, two single reelers
"Paris Fashions in Color," featuring
Hope Hampton; and two Techni-
color two reel dramatic subjects
starring Miss Hampton titled "Love's
Springtime" and "The Call of the
Sea."
Extensive Building is
Planned by Comerford
Scranton, Pa. — Comerford interests
are understood to have mapped out
an extensive building campaign. This
will result in rebuilding of a number
of the firm's theaters, and construc-
tion of a number of new ones.
The Capitol, 2,800-seat Pottsville
house, opeiis next month, while a
house is under construction at Wil-
liamsport, to seat 2,000, and others
for Parsons and Olylhant. Houses
are under way at Mauch Chunk and
Bloomsburg, with Pittson and
Wilkes-Barre slated to get new the-
aters.
National Chain?
Los Angeles — Building of a
national chain of theaters is re-
ported planned by Keith-Albee
and Stanley, upon completion
of the deal for pooling of in-
terest of the t\yo firms. This,
it is claimed, would be a $250,-
000,000 combination.
CANADIAN INT'L FILMS
STARTS WORK ON FIRST
Trenton, Ontorio — Production has
started on "Carry On, Sergeant," the
first picture to be produced by the
recently-organized. Canadian Inter-
national Films, Ltd. Capt. Bruce
Bairnsfather, who wrote the story,
is directing.
The new company has leased for
five years the Ontario Government's
studio and laboratory here. W. F.
Clarke, of Cranfield & Clarke, New
York, heads the organization and
{Continued on Page 14)
Heading Where?
IN the last week \vc have discussed separately the theater situa-
tion with several important sales executives whose duties make
it necessary for them to spend most of their time on the road.
All of them were naturally anxious to learn in what direction the
exhibition end of the industry was headed.
On soine issues, there was a unanimity of opinion. On others,
the diflfcrences in the individual outlook were considerably apart.
For exainple, on presentations, it was generally agreed that un-
less big first-run houses came to their senses in short order, the
headaches which would otherwise develop would be plenty
indeed.
On the question of overseating, several observations were
made. It was the tenor of each executive's opinion that in big
cities there existed a real danger in the rapidity with which
theaters seating anywhere from 3,000 to 5,000 were being thrown
up. Strangely enough, producer-distributors have theinselves to
blame. The other factor which enters into key city theater con-
struction is one which continues to be a parasitic influence on
the industry. We refer to "bootleg" building undertaken by real
(.Continued on Page 4)
Important Foothold Gained
by Deal Involving 45
Wisconsin Houses
Milwaukee — Stockholders of
the Miller on Friday sold
to Wesco. Oscar Brach-
mann, who is identified with
Thomas and John Saxe in oper-
ation of the Saxe chain, states
meetings of stockholders of
other theaters will be called in
the near future. Neither Brach-
mann nor Thomas Saxe would
give further details.
Milwaukee — -Affiliation of Sa.xe En-
terprises with Wesco, in what is
seen as the forerunner of important
developments throughout the Middle
West has been completed, according
to reliable reports. The papers in
the transaction, it is stated, have been
"signed, sealed and delivered," and
(Cotitinued cm Page 14)
New Chain to be Built
up Throughout Wis.
Milwaukee — Another new company
is seeking to invade the theater field
in this state. It is the Pabst interests,
which are declared backing Com-
munity Theaters, which plans a string
of suburban and small town houses
(Continued on Page 14)
Settlement Balks Strike
Threat at Dover House
Dover, N. J.— The Baker, Stanley-
Fabian house, has resumed a vaude-
ville policy, which was discontinued
for the summer. Threatened con-
(Continued on Page 14)
Awaits Report
Commenting on the decision
of the Hollywood branch of
Actors' Equity to negotiate a
standard contract with the
Academy of M. P. Arts and
Sciences, Frank Gillmore, sec-
retary of the association, stat-
ed to THE FILM DAILY
that no action will be taken by
Equity till the full report of
the meeting is received at New
York headquarters.
THE
PAILY
Sunday, November 27, 1927
VdI. XLII No. 48 Sunday, Nov. 27. 1927 Price 25 Cents
JOHN W. ALiCOArE
Publisher
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York. N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday,
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel: 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London, W. I. Ber-
lin— Lichtbildbuehne, Friedrichstrasse, 225.
Financial
Eastman Kodak continued it
s climb Fri-
day, gaining one point to a 168 close.
War-
ner Bros. "A" dropped a point,
closmg
at 23.
High Low
Close
Sales
*Am. Seat. Vtc
4054
*Am. Seat. Pfd
48
*Balaban & Katz
607A
*Bal. & Katz Vtc
7354
Eastman Kodak ..168 167
168
700
tFilm Inspection . , 4J/2 45^
454
100
•First Nat'l Pfd
10454
Fox Film "A"... 79 78-4
79
3,800
tFox Theaters "A" 19Vs 19^
195^
3,000
*Intern'l Project
10
ttKeith 6s 46 100 J4 100J4
10054
1
Loew's, Inc 565^ 55 54
5654
6,500
ttLoew's, 6s 41kk.l055^ 105^
10554
21
ttLoew's, 6s41x-war 99J^ 971/$
99
18
M-G-M Pfd 2554 25^
255i
200
M. P. Cap. Corp. 7 7
7
200
Pathe Exchange... 4H 4^
454
100
Pathe Exch. "A". 24J4 24J4
24^
100
ttPathe Exch. 7s37 86fi 8654
8654
2
Paramount F-L 10854 108
10854
2,100
Paramount Pfd. ..120J4 120J4
120J4
500
ttPar.Bway.554s51.102 101.^
102
6
♦•Roxy "A" .... 285^ 30
**Roxy Units 32 36
....
**Roxy Common . . 8 9
Skouras Bros 35 36
....
Stan. Co. of Am.. 58 57
57
tTrans-Lux Screen 4?i 454
4M
1,000
*Univ. Pictures
30
Univ. Pict. Pfd.. 98 97}4
9754
70
+\Varner Bros. . . 89M 89
89
43
rWarner Bros. "A" 2354 23
23
Asked
1,300
•Last Prices Quoted •'Bid and
(Over
the Counter)
tCurb Market ttBond M<
trket
isted 0
NOTE: Balaban & Kati is 1
n the
Chicago Board; Skouras on the St.
Louis
Stock Exchange and Stanley in
Philadelphia.
When you think of
INSURANCE
you are thinking of
S T E B B I N S
Specialists in Motion Pictv/re
and Theatrical insurance for
the past twenty years
Arthur W. Stebbins & Co., Inc.
1540 Broadwmy N. Y. C.
Bryant 1040
Heading Where?
{Continued from Page 3)
estate agents and others outside the industry who build with no
other idea in mind than to dispose of them to recognized exhi-
bition interests which usually fall for the gag rather than face
the added competition.
The Small Town Situatian
Much room for improvement was seen insofar as small towns
were concerned. We do not believe that any arguments by way
of refutation will be offered in this regard. It may be a fact that
too many theaters are now in operation, but, it is suggested
here and now, far too many have been antiquated by the years
and the progress through which the industry has passed. The
percentage of improvement which small town theater operation
can show is considerable. Any sales manager who knows his
job can testify to the generous number of theater owners who do
not even know what the term exploitation means, for instance.
The future, however, need not appear dismal. If good roads
which make big towns and small towns neighborly do nothing
else than that, their value as it concerns this industry will have
been established. For the pictUre-goers in small towns now
journey to the bigger towns and there they see for themselves
the advances that have been made in exhibition. The impression
thus left on the small towner must finally reach the little exhi-
bitor. Then will come adjustments of various descriptions : a
higher standard of show, better service to the public, an improved
type of theater and, in a broad sense, a step in a much-needed
direction for the entire industry.
KANN
New Keith Bond Listing
An additional listing of the B.
F. Keith Corp. is now recorded at
the New York Stock Exchange. The
new issue is of |2,000,000 first and
refunding mortgage 20-year six per
cent, bonds. Series A. due March 1,
1946.
Stanley Regular Dividend Declared
Directors of the Stanley Co. have
declared the regular quarterly divi-
dend of $1 a share payable Jan. 2 to
stockholders of record Dec. 15.
Baer Going to Paramount
Emanuel Baer, conductor at the
Colony, leaves the Reisenfeld organ-
ization on Saturday to join the mus-
ical staff of the Paramount as sec-
ond conductor.
Sharby Buys at Claremont
Claremont, N. H.- — Fred Sharby of
Keene has bought the Tremont.
Sampson Joins Schoenstadt
Chicago — J. J. Sampson has joined
H. Schoenstadt & Sons Enterprises
as general manager. He recently re-
signed as manager for FBO. He is
sej;ving his third term as president
of the Film Board.
And That's That
By PHIL M. DALY
JACK O'TOOLE of St. Louis' film
row has effected spats, derby
and a walking stick. It would ap-
pear that promotion to managership
of the Pathe forces has gone to his
head, hands and feet.
What a squawker this guy Al
Grey turns out to be. He was rarin'
because the advance sale of the
Chicago opening of "Wings" didn't
reach the staggering record total
he expected, but he was all smiles
■when he left for the Windy City,
because of the capacity biz the pic-
ture's doing there
Policy Change Stirs Sioux Falls
Sioux Falls, S. D. — Decision of
Northwest Theaters (Finkelstein &
Ruben) not to renew lease of the
Strand, stock house, and the owners'
intention to adopt a second run pic-
ture policy, has led the Chamber of
Commerce to appoint a committee
to investigate.
BROOKS
THE NAME YOU GO BY
VVHEN YOU GO TO BUY *
msiTmDH
CxO-MTlSS AND UNIF'OR.IMS
I 1437 BWAY. NY.
ALSO Z5.00O COSTUMES TO RENT
TEL 5580 PENN. I
a
Now Available
For The State Right Market
A 7 reel feature production
THE BLUE DANUBE"
Inspired by the famous waltz by Johann Strauss
WIRE OR WRITE FOR YOUR TERRITORY
Aywon Film Corporation
NATHAN HIRSH, Pres.
729 Seventh Avenue New York City
Notice the way the A.M. P. A. is
stepping along? There's a new
spirit which has gripped the organi-
zation since Bruce Gallup took the
helm.
Pep and punch marks the meet-
ings, and a real program has been
outlined. And every member's got
his shoulder to the wheel to assure
success.
Rubin and Bern Off
on West Coast Trip
Paul Bern, general assistant to Ir-
ving Thalberg at the M-G-M stu-
dio, returns to the coast Sunday ac-
companied by J. Robert Rubin, vice-
president and general counsel of M-
G-M. Bern has been in the East
about ten days, and has considered
a. large number of manuscripts and
plays for next season's production.
MOTHERHOOD
ROAD SHOW
The World's most human photoplay.
Breaking Box Office records ewery-
where.
STATES CINEMA PROD. CORP.
729 7th Ave., N. Y. C.
WHewZ/
ISvenf.
onei
FWherevAT ]fl
you go—
Plaza Hotels Ifi
are famous. ■ g
—In Boston ''*
—In New York Ifl
— in London
Also in
^HoUsrwood
HOtiyWOCD
PIAIA
.81
iSiSr
fl
THE
Sunday, November 27, 1927
■s^^
DAILY
RAPID
STRIDES ARE BEING
MADE
IN THE
FOREIGN
FIELD.
KEEP
POSTED
THROUGH "FOREIGN |
MARKETS
Foreign Markets
NEWS FLASHES FROM FILM
CENTERS ALL OVER THE
GLOBE: MELBOURNE.
LONDON. BERLIN.
PARLS
Bv JAMES P. CUNNINGHAM
no
SURVEY U.S. PRODUCTION
London (By Cable) — ^faj. Walter
R. Creighton leaves soon tor Holly-
wood as the envoy of the British
government to make a survey of
American production activities. He
also will study the advantages of pic-
tures from an advertising standpoint
for British goods, so far as Empire
trade is concerned.
The envoy will spend about two
months at the American film capital,
it is stated, and on the findings will
depend the government's section in
iising Ifims for propaganda, for the
first time since the war.
Cortez in Perret Film
Paris — Leonce Perret has signed
Ricardo Cortez for a part in "La
Danseuse Orchidee."'
Hitchcock to Continue With B. I.
London — New long term contract
with British International Pictures
has been signed by Alfred Hitch-
cock, director-producer.
Morgan Arrives in Paris Soon
Paris — William J. Morgan is ex-
pected here within two weeks to as-
sume his new post as general man-
ager of First National's foreign of-
fices.
Censors Cut Tolstoi Film
Dublin — Several important scenes
in "Resurrection," have been elim-
inated by the Irish Free State Cen-
sor Board, which has been criticized
because of drastic decisions.
Cohen Sails
Milton Cohen of Inter-Globe Ex-
port Co. sailed for a six week's trip
to London and Paris last night on
the Paris.
Efforts Being Made By C.E.A. In London
To Organize All Independent Exhibitors
London — Cinematograph Exhibitors Ass'n is working on plans
for the formation of a booking circuit which would embrace prac-
tically all independent English theater owners, who would fight all
large chains, including Provincial Cinematograph Theaters. A spe-
cial committee of the C.E.A., following many weeks spent in sur-
veying the field, has presented to the General Council of the organ-
ization, full details of a plan to "force down rentals by cooperative
booking."
British Producers Must
Make 100 Features
London — If theaters of Great Brit-
ain arc to be properly protected with
product, English companies must
make at least 100 features during
1928 — the first year of the quota.
British units now average about 60
features yearly. American directorial
fields will undoubtedly be tapped to
augment the present force in Eng-
land, which is less than half of the
number needed to turn out the 100
required features.
"Kings" Opens in 2 Cities
Prague — Following its premiere at
the Royal Apollo in Budapest, "King
of Kings" commenced a long run at
the Lucerna in Prague. Government
officials attended both openings.
"Kings" Banned in Sussex
London — Sussex branch of the
Cinematograph Exhibitors Ass'n has
voted to ban "The King of Kings"
from members' theaters.
Shauer in Paris
Paris — Emil Shauer, general for-
eign maiiager for Paramount, re-
turned to Paris from Berlin for the
opening of the new Paramount thea-
ter on Thursda) .
Lang Signs With New Unit
London — George Grossmith has
become a member of the board of
the newly-formed British Filmcraft,
Ltd., which has signed Matheson
Lang to star in the first. The com-
pany will launch a public stock is-
sue. Capital is £100,000.
Ufa to Pay for Music Rights
Berlin-— As a temporary measure.
pending definite settlement in the
courts, Ufa has arranged with Gema,
the German Musical Authors' Assn.,
to pay 250 marks monthly for rights
to copjTight music, in each theater.
Many lawsuits are pending between
German exhibitors and Gema.
Brandt Back Monday
Joe Brandt of Columbia returns
from an extensive sales trip through
Europe on the Leviathan Monday.
German Market Flooded
With New Product
Berlin — Exhibitors in Germany
cannot complain of the lack of new
pictures. Although the market her,e
is flooded with new material, it is not
as glutted as was anticipated several
months ago. Sixty-four new Ger-
man films have been screened so far
this season, in addition to 33 Amer-
ican and 11 others. Besides, more
than 100 features are in production.
Suit Over "Heidelberg" Dismissed
Berlin — Appeal to the High Court
for a reversal of a decision originally
favoring Ufa has been denied H.
Meyer-Forster, author of "Old Hei-
delberg" (later adapted to "The Stu-
dent Prince" by M-G-M), who
sought damages because Ufa trans-
ferred screen rights to Metro.
Two "Joan of Arc" Films
Paris — Carl Dreyer is finishing ex-
teriors for "La Passion de Jeanne
d'Arc," Marco de Gastyne is making
a "Joan of Arc" picture for La vie
Merveilleuse de Jeanne la Lorrain.
Syd Chaplin Resumes Work
London — Syd Chaplin has re-
turned to work on "A Little Bit of
Fluff," which was halted for a few
days because of an accident to the
comedian during a rehearsal.
Another "Name" Signed
Paris — Georges Carpentier, prize-
fighter, will appear in a series for
La Central Cinematographir|ue. The
company recently signed Josephine
Baker, the colored musical comedj'
player, and Francesca Bertine, Ital-
ian player.
Adventure Films Wanted
IVashiiiffton Bureau of THE FILM DAILY
Washington — U. S. Dept. of Com-
merce has received a request from
Mexico for adventure films of all
types, on outright purchase basis.
Those interested may obtain further
information by applying to the De-
partment. Refer to No. 28236, "Fed-
eral Trade Opportunities."
"DUDS" REIURN WITH
NEW QUOTA BILL
By ERNEST W. FREDMAN
Editor "The Daily Film Renter"
London — With the increasing con-
fidence being manifested in British
I)roduction, and with English studios
working at full pressure, there can
only be general satisfaction felt by
the whole English industry. One
regrettable factor, however, in the
rebirth of British pictures, is the m-
creasing number of shady promotions
that are being launched, designed not
entirely for the purpo.se of making
good British pictures, but largely
for diverting money into the pock-
ets of people the like of whom
brought the industry near to disas-
ter in the past.
P. D. C. Buys Belgium Theater
Brussels — Local branch of Pro-
ducers International Corp. — foreign
distributor of Palhe-P. D. C— has
purchased the Lutetia theater, seat-
ing 1,800, as a key city house.
RICHMOUNT PICTURES, Inc.
723 7th Avenue New York City
D. J. MOUNTAN. Pr«».
Exclusive foreign represen-
atives for Rayart Pictures
Corporation and other lead-
ing independent producers
and distributors.
Cable Address : RICHPICSOC, P«rU
Cable Adreis: DEEJAY, London
Cable Address: RICH PIC, N. Y.
Exporting only the best in
Motion Pictures
"CHINESE MOTION PICTURE MARKET"
"MARKET FOR MOTION PICTURES IN
CENTRAL EUROPE, ITALY and SPAIN"
• • •
Trade information bulletins pre-
pared by Department of Com-
merce experts. Guide to in-
creased opportunities in those
territories. Available at. 10
cents each — covering postage.
Address inquiries to
MOTION PICTURE SECTION
Department of Commerce
Washington, D. C.
DAILY
Sunday, November 27. 1P?7
Douglas Fairbanks in
"The Gaucho"
United Artists Length: 9256 ft.
THE SAME OLD DOUG. NO-
BODY QUITE LIKE HIM. HIS
LATEST A SWEET BOX-OF-
FICE BET. PLENTY OF ZIP,
LOADS OF ACTION. VERY
MUCH THERE.
Cast Fairbanks all over the lot
as usual. Agile, dashing and roman-
tic. Lupe Velez, a newcomer, makes
a definite dent in a vivid, peppy role.
Watch her. Eve Southern splendid.
Others Gustav von Seyffertitz, Nigel
de Brulier, Albert MacQuarrie, Mich-
ael Vavitch, Charles Stevens.
Story and Production Action-
adventure story with "Miracle Man"
twist. Beautifully photographed and
actionful. Mountain stuff lovely
and expertly handled. Miniature, but
you probably wouldn't know it with-
out this tip. Fairbanks as The
Gaucho, the South American cow-
boy, who turns from banditry to be-
liever at the City of the Miracle
which he later saves from Ruiz, the
dictator, is a colorful figure. Just as
live as ever in a rip-snorting sort of
role — the kind the gang expects to
see him in. Likewise the usual array
of stunts, many of them impossible,
it is true, but not one bit less enter-
taining because of it. The delib-
erate stampede of the cattle in order
to save the city is a real thrill.
Direction .. F. Richard Jones; first-
rate.
Author Elton Thomas
Scenario Lotta Woods
Photography.. Tony Gaudio; gor-
geous.
"The College Hero"
Columbia Length: 5628 ft.
USUAL COLLEGE YARN
WITH THE USUAL CHARAC-
TERS. CAMPUS BUSINESS
SEEMS TO BE GETTING JUST
A TRIFLE TOO REPETITIOUS.
Cast Robert Agnew the smiling,
play-square hero who can't hold a
grudge against his best friend. Rex
Lease. Pauline Garon the girl. Ben
Turpin in a comedy turn and others
Charley Paddock, Joan Standing.
Story and Production. . . .Romance.
Two college boys are in love with
the same girl and presumably _ the
best of friends. It's not a new situa-
tion but probably there are audiences
who will be rather amused to await
the solution arrived at by the author
of this latest campus tale. The foot-
ball season seems to have brought
along with it a bevy of college films.
This one has a pleasing trio in the
principal roles but the development
and denouement is anticipated from
the beginning. Jealousy prompts Rex
Lease to trip his pal and the in-
jury lays him up for the big game.
Rex goes off on a spree. All because
they both love the same girl. They
both pull into the game in time to
win and Bobby gets the girl.
Direction Walter Lang;
satisfactory.
Author Henry Symonds
Scenario Dorothy Howell
Photography. . .Jos. Walker- good
Bebe Daniels in
"She's a Sheik"
Paramount Length: 6015 H.
THE PRIZE KIDDING PIC-
TURE ON THE SHEIK IDEA
FULL OF DELIGHTFUL TOM-
FOOLERY. BEBE DANIELS
AND WILLIAM POWELL SEND
IT OVER WITH LAUGHS.
Cast.... Bebe screens like a mil-
lion, and proves a delightful comedi-
enne. Powell as the sheik kids the
role for a barrel of laughs. Richard
Arlen pleasing. Others Josephine
Dunn, James Bradbury, Jr., Billy
Franey, Paul McAllister, Al Fre-
mont.
Story and Production. .. .Comedy
romance. Bebe Daniels as the "sheik-
ess" kidnaps her man. From start
to finish a great piece of kidding on
the sheik idea,. When William
Powell appears as the real sheik af-
ter the gal, the picture enters the
class of a comedy wow. The laughs
keep pyramiding till it finishes in a
gale of laughter with a clever gag.
The sheik's followers surround the
camp and Bebe projects a war pic-
ture on the desert hills. The French
"shadow" troops come pouring over
the desert. The film is reversed as
the love scene approaches. The sheik
and his gang fire at the "retreating"
enemy. Then they advance again.
The sheik and his crowd surrender
in panic. Miss this, and you'll weep.
Direction Clarence Badger;
excellent.
Author John McDermott
Scenario Lloyd Corrigan
Photography ..J. Roy Hunt; good
"Sorrell and Son"
United Artists Length: bOOO ft.
HAS WIDE GENERAL AP-
PEAL. A FATHER-AND-SON
LOVE THEME MADE FROM A
BEST SELLER AND HANDLED
IN DISTINGUISHED FASHION
BY HERBERT BRENON. H. B.
WARNER SUPERB.
Cast. . . .Warner in one of the best
performances of the year. Micky
McBan as the son in childhood fine.
Nils Asther satisfactory. Alice Joyce
always charming; Anna Q. Nilsson
never better; Norman Trevor first-
class; others Louis Wolheim, Car-
mel Myers, Paul McAllister, Mary
Nolan, Lionel Belmore.
Story and Production Drama
based on Warwick Deeping's best
seller of the same name. A sincere,
impressive story of a father's love
for his son, the sacrifices through
which the former passes in order that
the son might reach a place of stand-
ing in the sphere through which they
move and finally the ultimate recog-
nition for the son as one of Eng-
land's greatest surgeons. Two high
lights should be recorded: The mas-
terly work of H. B. Warner as Sor-
rell, senior, and the tempo main-
tained by Herbert Brenon through-
out the production. The picture, it
is true, is overlong. Judicious edit-
ing can and should be instituted, for
the results will warrant the effort.
"Sorrell and Son" is a real picture.
Direction Herbert Brenon;
splendid.
Author Warwick Deeping
Scenario Herbert Brenon
Photography ..J. W. Howe; good
Buzz Barton in
"The Boy Rider"
FBO Length: 4858 ft.
LOOKS AS IF FBO HAS A
FIND IN BOY STAR. YOUNG-
STERS—AND THEIR ELDERS,
TOO— WILL GET A GREAT
KICK FROM THE BOY'S WORK.
Cast Buzz a wholly likable lad
who does most of the stunts the
cowboys put over. No piker when
it comes to courage. And he can
act, as well. Frank Rice first rate
as his pal. Others Wm. Ryno,
David Bunbar, Sam Nelson, Lor-
raine Eason.
Story and Production. .. .Western.
Exhibitors can put this one down
on their lists — and the coming Buzz
Barton features, too. There's a
genuine thrill in the idea of a young-
ster going through the stunts that
have made the cowboy the popular
idol of a majority of picture goers.
Buzz does all the things his grown
up rivals do and does them so well
that he is certain to build a fol-
lowing,. How that kid can ride.
The story concerns the efforts of
Buzz to find his father and of his
falling in with outlaws who try to
force him to join in their exploits.
Buzz escapes and the band follows
in pursuit. How the lad evades
capture and meets up with new
friends provides five reels of stir-
ring action and fine thrills.
Direction Louis King; good
Author Frank H. Clark
Scenario Frank H. Clark
Photography ..E. L. McManigal;
good.
Ranger in
"The Swift Shadow"
FBO Length: 4892 ft.
DOG HERO PROVES A WIN-
NER IN ANOTHER CORKING
GOOD MELODRAMA. ANIMAL
CERTAIN TO DELIGHT THEM
WITH HIS CUNNING.
Cast. ... Ranger ever on the alert
and maybe he hasn't "facial expres-
sion." Supporting cast comprised of
the usual hero, villain and girl, the
roles adequately portrayed by Joseph-
ine Borio, Sam Nelson, Wm. Ber-
tram, Al Smith.
Story and Production Melo-
drama. Exhibitors can count on
Ranger to delight their audiences.
These dog pictures have a far reach-
ing appeal and it doesn't matter very
much just what the story is, or how
old, as long as the dog hero is per-
mitted to carry on. This time Ran-
ger is the confederate of bandit kill-
er "who has beaten him into strict
obedience. After a killing by his mas-
ter Ranger is captured and doomed
for execution when hero rescues him.
Ranger becomes devoted to his new
master who is on the trail of the
dog's original owner, the killer. The
dog is torn between fear of the old
master and love for the new in the
subsequent development. But it
works out happily for Ranger.
Direction Jerome Storm; good
Author Ethel Hill
Scenario Ethel Hill
Photography Robt. de Grasse;
good.
"In Old Kentucky"
M-G-M Length: 6646 ft.
THE RACE TRACK AGAIN.
STORY TRITE BUT BOLSTER-
ED UP WITH A LOT OF GOOD
DARKY COMEDY THAT EAS-
ILY PUTS IT OVER.
Cast. . . .James Murray good as the
son of the old colonel. Edward Mar-
tindel always a perfect colonel. Dor-
othy Gumming good as the mother.
Helene Costello, the pretty southern
belle. Wesley Barry, all grown up,
a jockey.
Story and Production. .. .Melo-
drama. There's some darky com-
edy in this that is good for many
laughs. In fact, the romance of Lily
May and her dark boy friend is
really more interesting than the
plight of the southern colonel and
his race horse, Queen Bess. Lily
has just saved a hundred dollars
with which to marry her sweetheart
when the colonel's reverses prompt
her to offer him the money. But
the dauntless dark gentleman tells
Lily not to worry, he'll wait until
she saves another hundred. Getting
back to the colonel, his wayward
son arrives home in time to provide
the entry fee for Queen Bess in the
big race. Bess is a mudder so a
shower at the moment of the race
cinches the victory for the colonel's
horse, and brings about a series of
clinches.
Direction John M. Stahl;
satisfactory.
Author Charles T. Dazey
Scenario A. P. Younger
Photography Max Fabian :
good.
Dynamite in
**Wolf's Trail"
Universal Length: 4167 ft.
NEW DOG STAR THE HIGH
LIGHT IN MELODRAMA
WORKED UP WITH GOOD
THRILLS AND SUSPENSE.
SHOULD PLEASE THE AVER-
AGE AUDIENCE.
Cast. ... Dynamite, a fine looking
Belgian police dog, well trained and
apparently easy to manage. Does
his stuff very well. Edmund Cobb
good as the ranger. Edwin Terry a
fearcrazed smuggler. Others Dixie
Lament, Joe Bennett, Frank Baker.
Story and Production. .. .Melo-
drama. Universal offers a new dog
star to add to the already large list of
canine contenders. They seem to
have a good bet in Dynamite. The
story provides the usual opportuni-
ties for the dog to do his stuff. Con-
trary to custom, however, Dynamite
is not the lovable old trusty. He's
a ferocious fellow who reverts to
the wolf type and terrorizes the bor-
der populace and in particular,
Simon Craft, a smuggler who sees
in the beast threatened disaster. A
Texas ranger arrives on the scene
in the disguise of a notorious out-
law for the purpose of unearthing
the smugglers. Dynamite plays an
important part in the round up and
is the means of exposing the smug-
glers.
Direction Francis Ford;
suitable.
Author Basil Dickey
Scenario Same
Photography Jerry Ash;
good.
"•■>■» ■■ ■oca-'
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' >i'iti>i till Mm ••ma aiwi
iiai^Ki <or
■IM aiMii Of - — -iiW
4:',
1,000,000
ROXV 1
^^•:
t '^
eople entertained
y Pathe Pictures in
A
\
one week at leading
HkCII SIHDin'S
iKi cmi rnon iviarwaiai"
AlHI-fkUII
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Pathe
P
ATHE'S unprecedented simultaneous showing
of eight big feature attractions plus Pathe super
shorts in one week on Broadway gave conclusive
and convincing evidence of the box-office calibre
of Pathe product. AND NOW Pathe transcends
this mighty achievement with a similar showing
in every key point in the entire United States.
On the crest of the tremendous wave of publicity accorded this
phenomenal group of releases, first-run exhibitors throughout
the country have taken advantage of the impetus given these
great pictures and have eagerly booked them for early showing.
Thousands of theatres throughout the United States will blaze
with exclusive programs of Pathe Features, Pathe News, Review,
Comedies, Fables, Topics, Sportlights, Rarebits and novelties.
Many more millions
will be entertained
nationally by Pathe
Pictures
If your theatre is not already listed in this great money-making
celebration, get busy now, and prepare to share in the millions
of dollars that will flow into the thousands of box-offices where
Pathe Pictures are shown.
Sunday, November 27. 1927
DAILY
"Night Life"
Tiffanii Loiyth: (5235 ft.
VERY GOOD ENTERTAIN-
MENT. SPLENDID STORY,
FINE ACTING, EXCELLENT
DIRECTION. IN ALL, A WOR-
THY BOX OFFICE BET.
Cast. . . .Eddie Gribbon comes near
stealing the picture. He's Rrcat as
Johnny Harron's side kick in sleight-
of-hand tricks. Alice Day pleasing
as the war waif and others in a fine
cast include Walter Hiers, Lionel
Braham, Mary Jane Irving, Earl
Metcalf, Patricia Avery, Snitz Ed-
wards, Lydia Ycamans Titus.
Story and Production. .. .Drama.
Here's a picture that holds the in-
terest from beginning to end. The
stort is different, the treatment is
unusual and the direction, all the
way, is everything that could be de-
sired. George Archainbaud has done
mighty well with this one. The
cast, headed by Johnny Harron,
Alice Day and Eddie Gribbon, is
splendid. They form the triangle
of two war buddies, sleight-of-hand
men, who turn their art to more
profitable, if less honest, tricks after
the war when poverty overtakes
them, and a war waif. Gribbon's
jealousy, when Johnny falls in love,
leads to unexpected and dramatic
heights that bring the story to an
unusually strong clima.x.
Direction Geo. Archainbaud;
excellent.
Author Albert Shelby Levino
Scenario Gertrude Orr
Photography Chester Lyons;
?ood.
"Husbands and Lovers"
Rimax Prod. Length: 6750 ft.
DRAMATIC STORY WONDER-
FULLY WELL ENACTED BY
5MIL JANNINGS AND A COM-
PETENT SUPPORTING CAST.
PRODUCTION AND PHOTOG-
RAPHY POOR.
Cast. . . . Emil Jannings again scores
n a picture that could be recony
iiended for his fine performance if
or no other reason. Elizabeth
Jergner excellent as his faithless
.ife. Conrad Veidt overacts slight-
>• as the rival. Others Nils Edward,
ligo Bard.
Story and Production. .. .Drama.
annings' portrayal of the husband in
lis triangle story is decidedly a
orthy piece of pantomime. His
motional scenes are striking in their
onviction; the pathos genuine. It
all too unfortunate that such fine
ork has been lent to a picture whose
roduction values, settings, photog-
iphy and technical details are so
bviously below the present day
andard. His love for his wife, his
ith in her, is so unusually well put
)rth that it cannot fail to win the
stant sympathy of the spectator.
he heartbreak when she leaves him
indeed touching. The disillusioned
loman kills herself rather than seek
Tgiveness. A sordid but effective
iiding to a drarnatic theme.
Direction Paul Czinner; too
p\\ in development.
Author Ossip Dynov
Scenario Paul Czinner
Photography Axel Graatkjaer-
Kuntz.
Glcini Tryon in
"A Hero for a Night"
LhiiverKiil l.riii/lh: fiTll ft.
HAS MANY GENUINE
LAUGHS. AVIATION COMEDY
SOMEWHAT EXAGGERATED
AND OFTEN OVERDONE, BUT
NEVERTHELESS PLENTY EN-
TERTAINING.
Cast. .. .Glenn Tryon good as the
nut aviator; Patsy Ruth Miller
pleasing to the optics which suffices
for the part she plays. Others Burr
Mcintosh, LJoyd Whitlock.
Story and Production. .. .Comedy.
A take-off on the international avia-
tion. For the most part really fun-
ny. It slips up in spots, but not
.sufficiently to detract from the gen-
eral entertainment qualities. The
storj' is often handled with too broad
strokes, which results in situations
that strain the imagination somewhat
unreasonably. Tryon does everything
possible to get a backer for his
trans-Atlantic flight. Finally, in or-
der to save the fortune of the father
of the girl he loves, they all hop
into Tryon's plane headed for Xew
York. They land in Russia instead,
save the family fortune, win the $25,-
000 flight prize and all ends happily.
The last sequence is very funny and
even if the picture had nothing else —
which it has — this would put it over.
Direction William J. Craft;
generally good.
Author Harry Hoy t
Scenario Harry Hoyt
Photography Geo. Robinson;
good.
"By Whose Hand"
Cohtmbia Length: 5433 ft.
COMEDY AND MYSTERY
WELL BALANCED MAKE
FOR GOOD BIT OF ENTER-
TAINMENT. CLEVER DEVEL-
OPMENT KEEPS DENOUE-
MENT WELL UNDER COVER.
Cast Ricardo Cortez the slick
operative, X9, and Eug:enia Gilbert
the pretty cabaret girl in love with
him. Others J. Thornton Baston,
Tom Dugan, Lillianne Leighton, Wil-
liam Scott, John Steppling, De Sacia
Mooers.
Story and Production. .. .Mystery.
Who stole the necklace? It may
suggest one of those commonplace
yarns about the disappearing pearls
but the contrary is true. The story
is a bright comedy mystery piece
that has been cleverly handled
by Director Lang. It scored a quan-
tity of laughs in the theater where
it was reviewed. The crowd seemed
thoroughly to enjoy the antics of the
timid negro butler who just knew the
house was haunted. It is one of
those affairs where everyone suspects
everyone else and the audience is just
as baffled as to who really did the
snatching. Along with the mystery
there's a fine comedy vein that adds
greatly to the picture's entertainment
quality.
Direction Walter Lang ;
first rate.
Author Not credited
Scenario Marion Orth
Photography...!. O. Taylor: good
Newspaper Opinions
"The Devil Dancer"
(United Artists)
Metropolitan, Los Angeles
EXAMINER _ • • • The spirit of the
Orient. * • • superlatively represented in
this strange tale • • • Fred Niblo, who is
at his best in a drama where he can use
spectacular sets, has kept the tempo of the
picture on an even basis. • • •
EXPRESS — Gilda Gray exotically graceful,
attractive with more histrionic ability. A
great novelty. Story bounds along at a good
pace.
HERALD — ♦ • * Something new in at
mosphere, something new in dancing, some-
thing of almost every quality that goes to
make a good audience picture is included in
"The Devil Dancer." ♦ • •
NEWS — Gilda is a shrewd trouper. She
knows just what her admirers want — dancing
primarily — and she give? them plenty of it
RECORD* * • In this role Miss Gray is
still the girl of the swaying hips, the rippling
arms and, yet. the writhing muscles Re-
markable photography. • • •
TIMES'* * * Miss Gray conjures the spell
of actuality only in those moments devoted
to her dancing. The devil dance itself has
been exceptionally well photographed. There
1? too much maturity in the impression of
herself on the screen to suggest the girl de-
picted m the story, though many shots of her
are very attractive. * • •
"Quality Street"
(M-G-M)
Embassy, New York
AMERICAN-* • • Mis, Davies' per-
tormance has the sparkling quality of a gem
and the production itself has been most ad
miralily handled from every angle • • •
(.Air.V MIRROR-* • ^ Mifs Davies re-
veals an unsuspected versatility, which en
allies her to do perfectly two different char-
acters almost simultaneously • • •
OAILY NEWS-* * * it is light, sweet
enema, and it is Barrie. Barrie, in reairstfc
nmetc-enth cemury old-fashioned 'Engl shset
Photog';;;hed:'"*^' .-2-<^-«l. -^ wo^nderfuny
KVE.MXc; JOURNAI^* • • Acted di
recte<! ^nd produced with artistk under-
standing, ^he photoplay has all the lilt of
(iKAPHIC— (Marion Davies) gives a per
ormance in this fetching little Barrie pTav
"hoce ,„,aint wistfulness. poignancy and
?vr.s\rtt IL"""''' «''= ™- ---^
tat^n'^^f" thir; * * I^i^'ctorially, this adap-
tation of the Barrie story is a delightful
bit of cinema work ♦ • • "ciigniiui
r.u^}'^~' * * " one of the most charming
nhotoplays on record, and also one of thf
most insipid. * • •
nJi^'-F-GRAM-* * * Miss Davies and
Helen Jerome Eddy give, under the circum
8eiv"e7'» ""^ ^"^ '' ^°°^ accounts of them
Frffr^^^^^^-'u * * ^-<=^*- Sidney
Franklin has caught the author's idea of
w^Kp neheve. * » •
TIMES—* • • Sidney Franklin, the di-
rector. IS nevertheless to be congratulated
on his reproduction of a sort of English
da°:^"* • • '•omance of the Napoleonic
WORLD—* • * in spite of its very seri-
ous lack of spirit and pace, this latest film
combines so much of photographic and at-
mospheric loveliness that it deserves success
and in all probability will have it. * * *
"Tea for Three"
(M-G-M)
Capitol, New York
AMERICAN—* * * While the story is
strictly farcical and many bits of business
evoke mirth on the part of the audience,
we still feel there's much ado about noth-
ing. * * •
DAILY MIRROR—* * • this is a first-
r.ite drawinir room comedy, as the class
goes in mories. • • •
DAILY NEWS—* * * is light and airy.
It is deft and subtle. It is marvelously
acted by a singularly charming cast. * • •
Grosses
By arrangement with "Va-
riety,"' box office grosses of
principal first-runs throughout
the country will again be pre-
sented in the 1928 FILM
DAILY YEAR BOOK, which
will appear early in January.
EVENING WORLD—* * * Lew Cody
probably never has done better than in this
role of the stodgy young husband. • • •
GRAPHIC—* * * This is one case of m
cinema version where the movies have done
well by a purchase from the legitimate. • • •
POST— * * * Robert Z. Leonard, the
director, has made good farces in the past,
but this particular tale seems to have been
too much for him. • * *
SUN — * * * The situations are so mild,
and the general predicaments are so innocuous
that— well, the pot needs more teaballs. • • •
TELEGRAM—* * * In spite of frequent
over-acting, however. "Tea for Three" man-
ages to capture much of the charm of its
stage father. As movie hours go * * * it
will give you a pleasant sixty minutes. • • •
TIME.S — * * * fun; it is a mechanical sort
of humor wherein it is so obvious that the in-
cidents are engineered by the man behind
the camera and never spontaneous.
WORLD—* * * this picture is another
example of how what is known as a smart
drawing-room comedy can succeed on the
spoken stage, but when put through the
camera's lenses becomes but very mildly en-
tertaining. • • •
"The Wise Wife" '•
(Pathe)
Cameo, New York
AMERICAN—* * * Miss Haver, who is
usually cast as the leader-astray of hus-
bands, gives a convincing performance as
the prim wife who means to hang on to what
she took for better or for worse. * • •
EVENING JOURNAL—* * * The pic-
ture is well acted and consistently enter-
taining. * • •
EVENING WORLD—* • * is merely a
make-over of an old. old plot which has
been done to death on stage and screen. * * •
POST—* * * Still another variation of
the old triangle. • • •
SUN — * * * it is rather well done. Miss
Haver creates a believable spectacle of in-
jured wifehood, despite the fact that she is
one of the most sophisticated looking of
screen actresses. ♦ • *
TIMES — * * * Miss Haver does quite well
by her part, and Jacqueline Logan is at-
tractive as the fickle Jenny Lou. * * •
WORLD—* * * As a guide to a happy
domestic solution, the plot seems a little less
than adequate. * • *
New Theater At Holstein, la.
Holstein, la. — A new theater is be-
ing erected here.
300 Seat House in Jefferson, la.
Jefferson. la. — W. W. Woltz is
erecting a 300 seat house.
Odd Fellows Theater at Rippe, la.
Rippe, la. — The Odd Fellows lodge
is opening up a theater here.
Dickson's New House Opens Soon
Lemmon. .S. D. — W. E. Dickson,
who is building a new theater here,
expects to open the house soon.
...
THE
10
Theater Equipment and Management
■By ARTHUR W. EDDY
Film Mutilation And
How to Prevent It
(This is the ninth and last article
in a series furnished by the Eastman
Kodak Company) .
Flooding the mechanism with oil is
unnecessary and causes oil to get on
the film. Dust then adheres to the
film making good clear projection
impossible. This practice also is a
fire hazard as oily film will catch
fire a great deal easier than that
which is clean. Aside from the in-
termittent case, one drop of good oil
in each oil hole will be sufficient for
the average day's run.
One Method of Tracing Film
Damage
Film damage can sometimes be
more easily traced if it will be re-
membered that certain projectors run
the film emulsion or dull side against
all three sprockets, while on others
the support or shiny side, only
touches the sprockets. For example;
if film is received showing tooth
marks on the emulsion side, it is
fairly sinrple to determine on what
make or makes of projectors this film
has been run, especially if the in-
vestigator has familiarized himself
with the different types of sprocket
teeth.
Why Film Should be Waxed
In conclusion, special attention is
drawn to the desirability of waxing
new prints along the perforations to
prevent unsteadiness and premature
breakdown.
In making the light sensitive emul-
sion of motion picture film one of the
chief ingredients is gelatin — a sub-
stance which readily absorbs and gives
off moisture. In freshly developed
film the gelatin contains a consider-
ably higher percentage of moisture
than is found in seasoned film, and
when in this condition it is easily
affected by heat, tending to make it
soft and tacky particularly in a moist
atmosphere. The first point at which
new film comes in contact with un-
usual temperature is at the aperture
plate of the projector where the light
is concentrated, producing heat to a
degree which softens the gelatin and
causes it to collect on the tension
springs or shoes where it rapidly
rapidly dries and foxms a flint-like
deposit. As the new film is pro-
jected, the hardened deposit of gela-
tin continues to accumulate and of-
fers further resistance, causing
scratches along the perforations. As
the resistance increases there is the
added danger of the teeth of the in-
SCENERY IN
Loew's Plaza Theatre, Corona, N. Y.
furnished by
LEE LASH STUDIOS
H. J. Kuckuck. Gen'l Mgr.
1818-1838 Amsterdam Ave., New York
(Bradhurst 4907)
termittent sprocket tearing and dam-
aging the perforations, sometimes to
an extent where injury to the print is
irreparable.
Careful waxing produces, under the
action of heat, a smooth and polished
surface on the gelatin along the per-
forations; provides against undue
straining during the first projections
of new prints; materially benefits
successive runs, and greatly prolongs
the commercial life of the prints.
Cold wax should never be used as
it is impossible to apply it evenly.
There is also the danger with the
cold method of over-waxing with the
result that, in contact with the heat-
ed pressure springs, the wax melts
and spreads over the picture. A
very slight application is all that is
necessary and is best accomplished
by a waxing machine which deposits
a thin laj'er of hot wax along the
perforations. New prints treated in
this manner require no further wax-
ing.
Equip Two New Houses
At Block's, which opened Monday
night at Highland Park, N. J., Na-
tional Theater Supply Co. installed
Simplex machines. Hertner genera-
tors. Peerless lamps and a Daylite
screen. The same company also in-
stalled equipment at B. S. Moss'
Madison, Myrtle Ave., Brooklyn,
which opened Thanksgiving Night.
Installations included a Brenkert
spot, a dissolving stereopticon, three
motiongraf machines and two West-
inghouse generators.
Yeomans Installs System
Dublin, Ga.— A. H. Yeomans has
installed a Supreme heavy duty
heating and conditioning apparatus
in the Rose, at the same time adding
a fully equipped stage and increas-
ing seating capacity by approximate
ly 100 seats. The conditioning ap-
paratus will be advertised tliroughout
the county and health officers and
local physicians will make inspection
and tests and their decision regard-
ing performance of the plan will be
published in local papers.
"Potato Matinee" Aid
for Thanksgiving Basket
Fon du Lac — Louis Lutz, man-
ager of the Fischer, staged a "po-
tato matinee" for the benefit of
Thanksgiving baskets to be distrib-
uted by Public Welfare association.
The matinee was for children under
12, and the admittance prices was
one potato. Over 30 bushels of po-
tatoes were turned over to the Wel-
fare association.
K. C. OPERATORS PLUG
THEMSELVES IN AD. DRIVE
Kansas City — The local public is
the target for an advertising cam-
paign carried on by the Kansas City
M. P. Operators, No. 170, in an ef-
fort to impress them with the fact
that union operators in a projection
booth means protection from fire
hazards. The initial copy was
headed "Food For Thought."
Tommy West, writing in the
"Labor Herald," made the following
comment on the campaign:
"The many intricacies in connection with
the presentation of the motion picture re-
quire the services of skilled artisans, men of
integrity and responsibility, particularly so
considering the various other mechanical, op-
tical and electrical elements necessary as a
part of the projection equipment.
"The Kansas City M. P. Machine Ppera-
tors' Union, Local 170, are keeping pace
with industry, and as an indication of such,
all members are affiliated with the Kansas
City Projectionists' Educational Society, a
corporation organized for the specific purpose
of education and advancement of the craft,
the prevention of fires and emergency meas-
ures necessary for the protection of the pub-
lic from disastrous panics. It secures the
services of notable speakers and engineers of
the craft to address its meetings.
"The society is doing much to make Kansas
City the home of the finest motion picture
presentation in the world. It has made the
word 'fire' because almost obsolete in pro-
jection rooms of this city. For example, of
seven fires in the past year, only two small
ones occurred in 'union operated' theaters,
and to make this average even more as-
tounding, of 130 operators employed in Kan-
sas City, 119 of them are union operators.
"Therefore, it goes without saying when
you see the red emblem of the Operators'
Union displayed on the screen of your fa-
vorite theater it spells S-A-F-E-T-Y."
KING SCENIC CO. ENTERS
DALLAS EQUIPMENT EIELD
Dallas — The King Scenic Co., in
business here for more than IS years,
has entered the equipment field. It
has been appointed representative for
the Strong reflector arc lamp, madej
by the Strong Electric Co. of Chi-
cago; the Roth Bros. Generator and
Actodector, the Minusa screen and
other projection equipment, includ-
ing the Snaplite lens.
J. W. Robbins, special represen-
tative of the various companies the
King concern will represent, is mak-
ing a tour of the Coast to establish
offices of distribution for projecting
equipment. The Strong reflector arc j
lanip accommodates a full eight inch!
trim, without resetting carbons. The]
Roth Actodector is designed for 70-
volt operation, the lowest voltage!
multiple type generator on the mar-
ket, according to Robbins. The '
larger machines are built for 85 volts^
although a line of 100 volt machines!
is built for certain requirement.
SOMMER-NESTLE PAINTING &
DECORATING CO.
General Contractors
Work done from Coast to Coast
We have worked with the Fox The-
atre Circuit and Fox Film Corp. for
21 years; we also do work for the
Stanley Co.. and others.
220 W. 42nd St.. N. Y. C. Wiscon.in 9130
\
Appoint Wurlitzer Manager
Kansas City — Harry Metzel, an
executive of Wurlitzer, is in charge
of the local branch until a manager
can be appointed to succeed Fred
Brodeur who died of heart failure
last week.
Sign Violates Building Code
Kansas City — The city fire chief
removed a large canvas sign placed
on the canopy of the Liberty, stating
it was in violation of the building
code.
MICHEL ANGELO
STUDIOS, Inc.
214 East Superior St.
Chicago, III.
DECORATORSf
If You Are in the-
Market for Any Kind of
MOTION PICTURE
APPARATUS
CONSULT US AND SAfB
MONEY
SEND FOR OUR PRICK LIST
▼▼no West 32"-Sr.Neuiyork.Ny*'
I Phone Penna. 0330
I Motion Picture Department
I U. S. «nd Canada Agent» (or Defarie
Specializing
in Theatre
Decorating
and
Furnishings
BAN NERf
Embellish Your NEW and Add
Charm to Your OLD Theatre'
WRITE FOR PRICES
Sunday, November 27, 1927
THE
-Wl
DAJU^
11
SHOWMANSHIP ANALYSES OF
PRESENTATIONS AT LEADING
THEATERS
Presentations
A PRACTICAL GUIDE TO ALL
EXHIBITORS IN BUILDING UP
PROGRAMS
, Bv JACK HARROU'ER
CROWDS DRAWN BY RUTH TUNBLING JAPS CLICK
ELDER TO CAPITOL J. Y. BIG AT PARAMOUNT, N.Y.
The Capitol blazed forth with the
first stage appearance of Ruth Klder,
who attracted considerable crowds
to hear of her exploits in crossing
the Atlantic. Ruth was urobably a
bit flabbergasted by her sudden
popularity. That may account for
her nervousness. The Capitol used
amplifiers to carry her voice but
the result was somewhat unsatis-
factory. Miss Elder's rehearsal of
her adventures was garbled and it is
doubtful if the majority in the audi-
ence understood much of what she
said. A dark stage and a bright
spot on the avatrix also made it diffi-
cult to see her face. Miss Elder will
undoubtedly pack them in but for
sheer entertainment she falls way
short.
The real bright spot on the Cap-
itol bill is Benny Rubin, a one man
vaudeville show. Benny talks like
(Continued on Page 14)
N.Y.STRAM0WN BALLET
THE OUTSTAjIDING NUMBER
Of outstanding beauty on the
Strand program was the ballet num-
ber, "The Dream Fountain," pictur-
esquely worked out with dancers in
pretty ballet frocks of blue, with
Helene Denison, the solo dancer, in
pink, the pastel shades contrasting
beautifully. Nathaniel Shilkret's Vic-
tor Salon Orchestra provided the
splendid accompaniment while the
vocal ensemble rendered "Liebes-
traum." The second unit of diver-
tissements had a colorful climax
called "Mardi Gras" with an arraj' of
attractive costumes and Joe Nicmeyer
in a clever dance number, but other-
wise there was little of particular
merit.
"Huckleberry Finn" presented a
young lad cutting capers under an
apple tree and finally chased off by
an irate farmer and "Old Creole
Days," a spiritual was sung by the
invisible vocal ensemble while views
i>f the Mississippi country was
llashed on a small oval screen. "Mis-
sissippi" was the title of this "tone
journey." The news reel, "Flying
I-ishes" and "The Gorilla" made up
the film entertainment.
HARRY COHEN
Theatrical Enterprises
Vaudeville and Novelties
JACK SHERWIN, Mgr.
1587 Bway. PENnsylvania 9168
Local Follies Review Arranged
Lou Kosloff at the head of the
stage band developed his own stylo
of jazz which seemed to please the
Paramount customers, for it was
served with a lot of class. They
formed a nice musical background
for the various acts in the presenta-
tion, "Stcppin' High."
The opener was the Carrs in a
foursome — father, mother, boy and
girl. The old folks did some step-
pin' they pulled 25 years ago at
Hammcrstein's, according to Kos-
loff's announcement. The turn was
well received. The two youngsters
pulled some plain and fancy taps that
drew some hand massaging by the
audience.
Then came Ross and Gilbert with
a lot of variations on vocalized blues.
Some eccentric steps were indulged
in by Lew Fir.k, his main stab be-
ing a few fancy swimming steps ex-
culed on the hard Ijoards. The cus-
tomers seemed surprised, but it fail-
ed to knock them of? their seats.
Hinds and Leonard, a Coast act
specializing in some snappy warb-
ling with the help of a dinky piano
iContinued on Page 14)
Rasch Girls in Chi
Chicago — The Albertina Rasch
Girls appear at the Uptown this
week playing the Publix circuit.
Vera Gordon in Hartford
Hartford — Vera Gordon is playing
the Allen this week, being handled
through Amalgamated Vaudeville
Agency.
Jack North With Wesco
Jack North is playing the Coast,
being booked over Wesco time.
Hope & Byrne at Capitol
Hope and Bjrne are one of the
stage attractions at the Capitol, New
York, this week.
Victor Artists at San Antonio
San -A.ntonio — The 8 Victor rec-
ord Artists are at the Te.xas this
week, playing over Publix southern
time.
Publix Starts Two
Two new acts start on the Pub-
lix time this week, opening at the
Olympia, in New Haven. They are
the Lomas Troupe and Chief Eagle
Feather.
Hinds and Leonard at Houston
H()iiston — Hiiuls and Leonard are
booked at the Metropolitan for the
current week, playing the Publix
route.
Doing Roxy Stuff
Detroit — Stage presentations
facilities for the Roxy type of
shows are being built with the
Fox on Woodward Ave. Work
is being rushed on construction,
with the theater opening sched-
uled for next summer. The
house will seat 6,000.
Art Kahn is Band Leader
at Brooklyn Mark Strand
Art Kahn will open as the perma-
nent stage band leader and master
of ceremonies Dec. 31 at the Brook-
lyn Mark Strand. It is reported the
house signed Kahn up after lively
bidding for his services at a gradu-
ated hgure that will reach $1,000
weekly after a few weeks.
George Lyons Plays Dallas
George Lyons is one of the main
draws at the Palace, Dallas, for this
week.
Edna Hopper in Syracuse
Edna Wallace Hopper is on the
current bill at the Emi^ire, Syracuse,
N. Y., by the Morris office.
Dance Flash at Providence
The Garden of Roses, an elabo-
rate dance flash being handled by
Amalgamated \audeville Agency, is
the main attraction at Fay's Provi-
dence this week.
Blossom Seeley at Philly
Blossom Seeley is the attraction
at Fox's Philadelphia, being handled
through the office of Lyons & L^'ons.
Mirska at Strand
Mira Mirska is at the Strand, New-
York, this week, being booked by
Lyons & Lyons.
Vocal Four, Edwards in Washington
The Don Vocal Four is one of the
attractions at the Fox's, Washing-
ton, being booked by William Mor-
ris. Clif? Edwards is another oCt at
the theater.
Buffalo Gets Fauntleroy & Van
Fauntleroy and \'an start their
fourth week on Publix time at the
Buffalo, at Buffalo, N. Y.
Runaway Four at Paramount
The Runaway Four are one of the
attractions on the current bill at the
Paramount. New York.
Four Acts at Denver
Denver — Four acts have been book-
ed for the current bill at the Den-
ver, new Publix hou^e. They are
Mooney and Churchill, Lang and
N'oeik, Kendall Capps and Holly
Hall.
ROCKEnS AGAIN BRIGHT
SPOT ON ROXY PROGRAM
The 16 .'\mcrican Rockctts continue
to be the piece de resistance of the
Roxy. Their number this week,
called "A Tinkle Tot," presents the
girls dressed as peasant dolls, their
novel costumes lending accentua-
tion to their perfectly drilled steps.
A really bright spot on the bill. The
stage effects are excellent as usual,
particularly the tableau scene de-
picting the pilgrims on their way to
celebrate the first Thanksgiving. "A
Fantasy of the South," the first di-
vertissement to follow "Pagliacci,"
the overture, is picturesque and of-
fers a river scene with the effect of
{Cmxtinued on Page 14)
CADMAN AND COMMANDERS
AT BKLY'N MARK STRAND
Extremes in stage music were sup-
plied by Charles Wakefield Cadman,
composer, and Irving Aaronson and
his Commanders, in two distinct
stage incidents in conjunction with
"The Gay Retreat.''
This show ran an even two hours,
of which time the feature required
57 minutes, leaving 44 minutes for
this musical end of the performance.
The Thanksgiving film, made spe-
cially for the theater by James A.
Fitzpatrick, started off each show.
After it came the overture, "The
(Continued on Page 14)
Standard
V AUDE VI LLE
for Motion Picinre Pre^entatioD
The FALLY MARKUS
VAUDEVILLE AGENCY
Lackawanna 7876
1579 BROADWAY, NEW YORK CITY
AMALGAMATED
VAUDEVILLE AGENCY
Attractions for
Picture Theatres
Standard Vaudeville Acts
1600 Broadway, New York City •
Phone Penn. 3580
I
• ---■*
0/^1 LY Sunday, November 27, 1927
iiSf^^StMfl^
30,000 Movietones in 2 Years
Fox Retains Janet Gaynor — Crosland Leaving Warners — Small Plans to Star Fanny Brice — Two
Police Films Being Planned— Producers Deny New Economy Moves— Other News from Coast by Wire
SHEEHAN SPEEDS PLANS
EOR TALKING PICTURES
Speedy development of Movietone
productions will result in installation
of Movietone equipment in 30,000
theaters of the world within the next
two years, Winfield R. Sheehan,
vice-president and general manager
of Fox, estimates. He now is pre-
paring plans for use of the process
in Fox dramatic features with the
firm's ace directors to be entrusted
with the task of introducing the
sound pictures.
The Movietone has taken the west
by storm to the extent that the Tow-
er is advancing its admission prices
and opening its doors at 8:45 in the
morning, the earliest hour at which
an}' picture theater ever opened its
doors for regular business. This, in
spite of the fact that the Movietoned
I-^ox picture, "What Price Glory," is
being shown for the third tirne in
downtown Los Angeles.
(ilen Allvine is doing some spe-
cial work on the Movietone engage-
ment here and, it is understood, is
at work on a campaign for launch-
ing the Movietone in other theaters.
Movietone equipment is at present
installed only in the Roxy and Times
Square, New York, and the Tower,
Los Angeles.
Fox News also is assembling a
library of Movietone subjects, which
will be ready for release when this
new equipment is ready for installa-
tion. Six of these Movietoned
Newsreel subjects precede "What
Trice Glory" at the Tower showing.
Opening prices at the house were
25 and 35 for m_atinees and 35 and
50 cents evenings. These have now
been advanced to 35 cents for all
matinee seats and SO cents for even-
ing.
Renewal of Alan Crosland
Contract Not Expected
Contract of Alan Crosland and
Warners expires next month and
will not he renewed, it is under-
stood.
La Cava Directing Daniels' Film
(ircgory La Cava has been assign-
ed direction of "Feel My Pulse,"
Bebe Daniels' next. The star is re-
covering from a brief illness.
To Direct "Burning Daylight"
Charles Brabin is to direct "Burn-
ing Davlight." Jack London story,
in which Milton Sills and Doris Ken-
yt)n are to be starred l)y First Na-
tional.
Producers Deny
Producers insist that pres-
ence of eastern executives here
is not to force further produc-
tion economies. Producers
claims most studios are func-
tioning satisfactorily with
schedules being met.
Jimmy Starr Offers List
for Baby Star Roster
With Wampas Baby Stars to be
selected soon, in accordance with the
annual custom of the organization,
Jinviiy Starr, writing in "The Los
Angeles Record," makes a guess of
"the lucky 13." Last year he picked
ten of the 13 named. His choices
are:
Sally Filers (Mack Sennett), Sue
Carol (Douglas MacLean Prods.),
Ruth Taylor (Paramount), Virginia
Bradford (De MiUe), Fay Webb (M-
G-M), Ann Christie (Harold Lloyd),
Audrey Ferris (Warners), Lupe Ve-
Icz (Hal Roach), Alice White (First
National, Barbara Worth (Univ),
Marjorie Beebe (Fox), Viola Rich-
ard (Hal Roach), and Josephine Loff
(De Mille).
Edward Small to Produce
Fannie Brice Picture
Edward Small will return to pro-
duction activities with a picture star-
ring Fannie Brice. He now is hav-
ing an original written for her. Small,
as previously announced, plans an
extended vacation.
While the Asher, Small & Rogers
firm is being dissolved, it would not
prove surprising to see the three
partners together again, if the oc-
casion arises. They have other in-
terests together, one of them a real-
ty syndicate just completed. A deal
has just been closed to erect a 12-
story apartment at Beverly and Ross-
more, opposite the Wilshire Country
Club. Six, seven and eight room
apartments are planned.
Goring and Truitt Take
Over Lease of Forum
John P. Goring and Jack F. Truitt
have taken over lease of the Forum
from Alexander Pantage, who has
operated the house for the last few
months. They have changed the
policy, adopting the three-a-day
split-week with Sunday and Wed-
nesday change.
Ruggles to Direct 'Young Blood"
Wesley Ruggles is to direct
"Young Blood" for Universal with
Louise Lorraine as feminine lead.
O'DAY-F. N. CONTRACT
NOT TO BE RENEWED
Molly O'Day and First National
have been unable to come to terms
on new contract and her agreement,
which recently expired, will not be
renewed, it is understood.
Richard Johnston Made a
Paramount Business Mg'r.
Richard Johnston, for three years
an assistant director at the Para-
mount studio, has been named a com-
pany business manager and has been
given his first assignment with the
Clara Bow unit which soon starts
work on "Red Hair."
McGovern Signed for Films
John McGovern, Shakespearean
player, has signed a picture contract,
it is reported.
Monte Blue 111
Monte Blue is confined to his home
followin_g an attack of influenlza. The
player was stricken suddenly.
Philip Klein to Supervise
Philip Klein will supervise "White
Silence," which is to be Lew Seiler^s
next for Fox. Becky Gardner is
writing the adaptation.
Taylor to Adapt FBO Film
Matt Taylor has been signed by
FBO to adapt "Skinner's Big Idea."
Fox Directing Bob Steele
Wallace Fox is directing "The
Man in the Rough," starring Bob
Steele with Majorie King playing
opposite for FBO.
"Smart Set" Is Haines' Title
"The Smart Set," is title of Wil-
liam Haines' new picture, which Jack
Conway is directing. Alice Day and
Constance Howard head the support-
ing cast.
Keith Assigned
"Donald Keith is latest addition
to cast of "Freedom of the Press,"
in which Marceline Day will play
the feminine lead under direction of
George Melford for Universal.
Lewis Stone is featured.
Rock Adds to Sterling Cast
Helene Costfllo, Robert Fraser,
William Davidson and Ernest Hil-
liard are in the cast of Joe Rocks'
"Burning Up Broadway," for release
by Sterling. Phil Rosen is direct-
ing with Herbert Kirkpatrick as cam-
eraman. The story was adapted by
Frances Guihan.
JANET GAYNOR NOT TO
LEAVE FOX COMPANY
Report that Janet Gaynor is to
leave Fox is declared untrue, with
two new vehicles secured for the
Gaynor-Charles Farrell co-starring
team.
One is "Blossom Time," the oper-
etta based on the life of Franz Shu-
bert, while the other is "Mother
Knows Best," from the Edna Fer-
ber novel. Frank Borzage is slated
to direct both pictures.
De Mille, Tiffany- Stahl
Planning Police Films
Two police pictures to be produc-
ed on an elaborate scale have been
announced. One is "The Cop."
which Cecil B. De Mille will make,
starting soon, and the other a story
glorifying the Irish policemen, which
will be made by Tiffany-Stahl.
Hector Turnbull will produce the
De Mille picture which is to be the.
first special on the company's next
year's schedule, while George Arch-
ainbaud will direct the Tiffany-Stab!
picture, which, it is claimed, will be
the most spectacular on the 1928
program. Work starts Dec. 1.
Richard Dix Recovered
Richard Dix, recovered from influ-
enza, has resumed work on "The
Traveling Salesman."
Starts Bancroft Film
Victor Schertzinger has started di-
rection of George Bancroft's new
picture, a story of the Tampico oil
fields.
Dane-Arthur Film Titled
"The Circus Rookies" is title of
new co-starring picture of Karl Dane
and George K. Arthur for M-G-M.
THE
■
Sunday, November 27, 1927
■ssim
DAILV
13
A Utile from "Lots"
B, KAJUPH WIUC
Hollywood
RF. FOSTER, an authority on
• bridge, has been visiting the
studios. He is now 75 years and is
touring the world, giving lectures on
l)ridge. About ten years ago, he
l)layed in three Selznick-niade pic-
tures in Fort Lee, N. J.
* ♦ *
Richard Dix is the original hard-
luck actor, where iyijitries are iit-
rolved. Recently, he was hurt in
a scene for "The Traveling Sales-
man," and while in a fight sequence
of "Knockout Reilly," sustained a
broken rib when Jack Renault, the
l)rofessional, became too realistic.
* * *
By the way, Malcolm St.
Clair, who directed Dix in the
fight picture, is handling the
megaphone on "The Travel-
ing Salesman."
* * *
Our Passing Show: Hobart Hen-
ley watching the swimming races in
the Ambassador pool.
* * *
Tom Maguire, the pint-sized com-
edian, who since his arrival from the
l"ast lias been very busy, played be-
fore King Edward VII of England
in 1886 as a member of the cast
"Adonis."
* * *
Walter Lewis, veteran character
man, u'ho recently an'ived from
-Yew York, is ivorking in "Leather-
face," while Arthur Dewey, D. W.
Griffith's "George Washington" in
"Aynerica," is also being kept busy.
^F * *
J. Farrell MacDonald does not
have to worry about "make-up." He
has a perfect photographic complex-
ion, according to Hal Rosson, who
is photographing him in "Abie's
Irish Rose." MacDonald uses no
grease paint while acting before the
camera.
* * *
Back in 1917, Leoti Trotsky play-
ed a smxill part in "The Reason
Why," which was produced by Har-
ry Garson at the old Thanhouser
studio. New Rochelle, N. Y.
* * *
"// you ivant a job writing
scenarios, tell the producer you
wish to scmb floors," said a famous
FRANK ZUCKER
A.S. C.
Cinematographer
220 W. 42nd Street
'PhoDM:
Wadsworth 5650
Wiscoosin 0610
woman short-story writer, address-
ing a gathering of Hollywood club-
women. "If the producer asks you
what you wish to do and you in-
form him yon wish to write scenari-
os, he will assign you to scrubbing
floors."
* * ♦
Although Emil Jannings
speaks little English, his mar-
velous pantomime aids him in
making himself understood by
strangers and others.
* * *
Winter Hull, who had ap-
peared in 240 pictures, is en-
acting the role of the Meth-
odist minister in "Abie's
Irish Rose."
* * *
Henry Hcrzbrun, the attorney,
will attend sessions of the California
Bar .■\ss'n convention in San Fran-
cisco.
* * *
Gertrude Turchin of First
Division Distributors, has ar-
rived on the Coast.
* * *
With stars, directors and writers
being signed daily, Mrs. Minnie S.
Todd, who is handling publicity at
the Tiffany-Sfahl studio, is being
kept very bu.'sy.
* ♦ *
.More Passing Shoiv: William
Beaudine visiting the First National
studio; Jacqueline Logan speaking
of her neivspaper days in Council
Bluffs, la., where she covered "base-
ball" when the "staff" went to
ivitness rodeos in the West.
* * *
Back in 1899, Lionel Barry-
more, Robert Edeson, Theo-
dore Roberts and Menifee
Johnstone appeared in the
stage version of "Arizona."
* + *
The Goetz family includes five
brothers and they are all in the pic-
ture business. Harry is assistant
treasurer of Param.ount, while Ben
and Jack are with the Consolidated
Film Laboratories. Charley oper-
ates an exchange in New York and
Bill is an assistayit director.
* * *
Last Sunday, we strolled up some
Hollytvood hills until we reached T.
Roy Barnes' home. There, we found
the comedian, Milton Holmes, Bill
Fife and Jack Gell indulging in the
wicked game of horseshoes. "In the
morning, we play golf, this after-
noon horeshoes and tonight we will
read the Bible," said Roy.
* * *
"Go easy up the hills,"
warned Roy, as we kept on
climbing. "Don't worry, we
once lived in Duluth," was
our reply. "Do you remem-
ber Superior Street?", came
from Roy, who toured the
country as a vaudeville head-
liner.
Short Subjects
"Shamrock Alley"
Big Boy Comedies
Educational
Human Interest Stuff
Type of production. . . .2 leel comedy
The director managed to cram this
East Side Irish-Yiddish funfest with
a lot of human interest stuff that has
the good old hokum that they all like.
Big Boy is good, as always. He does
a bit of lovemaking on his own ac-
count with a little belle of the Alley.
His expressions are great. Charles
La Mont did a good job in directing.
"On Deck"— Stern Bros.
Universal
You Can't Go Wrong
Type of production. . . .2 reel comedy
Seeing this picture, one is more
firmly intrenched in the idea that you
can't go wrong on a short subject
if Sid Savior is carrying the fun plot.
A trouper, from the top of his egg-
shaped head to the forever tripping
tips of his toes, this lad goes careen-
ing through a type of farcical situa-
tions that is best described as in-
imitable. In this film, we see Sid
doing his stuff in the naval reserve,
a goofy gob, if there ever was one,
carrying plenty of salt, paprika and
what have }ou, so far as entertain-
nient is concerned.
"Assistant Wives"
Hal Roach-Pathe
Fast-Moving Laughs
Type of production. .. .2 reel comedy
In this one, Charley Chase plays
an underpaid law clerk who finds it
necessary to make his boss believe
that the girl who flaps flapjacks
across the street is his wife. This
was Charley's way of promoting a
raise in pay for himself and his cute
blonde wife, it seems, but instead it
promotes considerable hard-luck.
The boss accepts an invitation to
dinner and Charley, using his "as-
sistant wife," has a difficult time in
keei)ing up the pretense. Laugh-
creating grief comes thick and fast
until the happy and scrappj' ending.
James Parrott directed.
"Here's Another One"
Bray
Excellent Novelty
Type of production....! reel novelty
"Here's Another" is a screen
"Ask Me Another", and the kind of
a picture that will make an audience
request another one of the same ser-
ies. Preceded by tricky, interest-in-
triguing titles, scenes are shown with
the request that the fans guess who
the people appearing in them arc.
"A Rattling Good Time"
Universal
Not So Good
Type of production....! reel novelty
This is a complete "miss" from be-
ginning to end — without anything
which can be labeled good. Original-
ity doesn't enter into a moment of
the film, which has nothing to rec-
ommend it, even if you arc broad-
minded.
Next Week
The winter edition of the
Short Subject Quarterly will be
out next Saturday. As usual,
a comprehensive guide for the
wide-awake showman and an
up-to-minute compilation of
exploitation material. Look
for it!
"Fat and the Canary"
Bray
More Kid Pranks
T\pc of production. . . .2 reel comedy
This is just an ordinary comedy,
with the McDougall Alley gang
staging the usual kid pranks. Its
title is one of those that has no con-
nection with the subject-matter of
the picture. Wilcox-Wolcott di-
rected.
"The Racing Wizard"
Universal
Familiar Open Spaces Yam
Tj-pe of production. . . .2 reel western
With Xewton House, a veritable
riding kid, featured, this picture
serves up a familiar theme. Its
brightest features are the photogra-
phy and riding scenes. The story
deals with the racetrack and "fixed"
races and is handled in interesting
fashion.
"Winging Around Europe with Will
Rogers" — Pathe
Quite Ordinary
Type of production....! reel trave-
logue.
This picture might have been made
by anybody, or with anybody, for all
the particular distinction Will Rogers
gives it, for it has nothing especially
hot — either as a travelogue or a
novelty. This doesn't mean that it
is bad, and perhaps the close-ups of
Rogers' head every so often will en-
dow it with that necessary appeal
which is banked on for putting it
over.
"Oh, What a Man"
Larry Semon — Educational
Goofy Detective
Type of production. . . .2 reel comedy
Larry Semon turns out a very
pleasing number that carries a good
batch of laughs. He starts out as a
private detective to land a tough
baby who acts as a night club hos-
tess and is wanted by the police. It
winds up with hiin shown dictat-
ing the whole thing as a story to his
stenographer. He spills a lighted
cigarette on the manuscript, and all
his work goes up in smoke. Larry
takes credit for writing and directing.
Another N. Y. K-A Theater
Keith Albee's Chester, at Boston
Post Rd., West Farms Rd., and Tre-
mont Ave., W'est Farms, the Bronx,
is to be added to the K-A chain
around the holidays. The house
seats 3,000.
THE
14
-.%^
DAILV
Sunday, November 27, 1927
Week*s Headlines
Monday
Keith-AIbee and Stanley expected to merge
by Jan. 1, with New England invasion to
await consummation of the deal; McGuirk
denies Stanley negotiating Poli chain pur-
chase.
Warner reorganization purchase reported un-
der way, with reduction of personnel and
elimination of extended run department
planned.
Religious Liberty Ass'n of America organiz-
ing to combat the "blue" law lobby at
Washington.
Associated Theater Owners of Indiana to
join national organization at early date.
Code on arbitration cites provisions of con-
tract as binding factors.
Paramount theater grosses $3,579,889 for
first year.
M-G-M withdraws "Callahans and Murphys
following protests of Irish organizations.
FBO reported planning to enter theater field
in Mid-West; company refuses to confirm
report.
Tuesday
Chain operators hold meetings to reduce
presentation costs.
Development of phonograph music in theaters
with various devices being perfected points
to widespread adoption of system.
Another new theater is reported for Seattle,
with three other big projects already sched-
uled.
Finkelstein & Ruben planning three suburban
projects in Minneapolis.
Ted Schlanger, Washington Universal branch
manager, succeeds Hal Hodes as short sub-
jects sales manager.
Harry M. Warner denies proposed closing
of Warner's studio for eight weeks is due
to financial stringency.
Wednesday
Film branch of Actors Equity votes to ne-
gotiate standard contract with Academy of
M. P. Arts and Sciences, as producers
refuse to deal with Equity.
United Artists plan to realign sales staff;
outlined at New York sales meeting.
FILM DAILY Relief Fund launched.
House ways and means committee votes in-
crease of admission exception tax from
75 cents to $1.
Eastern Missouri and southern Illinois ex-
hibitors' units ask Federal Trade Commis-
sion to carry out edict in Paramount case.
Pantages understood to be sponsoring new
Seattle theater.
Thursday
Thanksgiving Day.
Friday
Paramount theater opens in Paris, introduc-
ing American standards.
Will Hays endorses relief fund for needy
cases in industry sponsored by THE FILM
DAILY.
Company states 11,000 theaters observing Na-
tional Pathe Week. Pathe signs contract
with Harvard University to produce Pathe
Science series.
R. F. Woodhull sees new era of cooperation
in industry.
Mushroom growth of British industry fore-
cast in passage of quota bill by Commons.
Saturday
Wesco-Saxe deal, reported completed, regard-
ed as forerunner of important deal in
Middle West.
Erich Pommer rejoining Ufa to produce four
pictures.
Five subjects added to Educational's pro-
gram.
Canadian International Films starts work on
initial production.
Pabst interests building chain in Wisconsin.
Comerford plan extensive building opera-
tions.
Net six-months' profit of Keith and subsi-
diary companies reported at $761,832.
Henry A. Staab to run for Congress next
year.
New Chain to be Built
up Throughout Wis.
(Cotitinued from Page 3)
throughout the state. This means
competition for Saxe, Universal and
Fischer's Paramount Theaters.
The Uihlien interests built and
operated the Garden and Alhambra
here, the latter of which has been
under lease to Universal for several
years.
See Wesco-Saxe Deal
As Forerunner of More
(.Cotitinued from Page 3)
announcement of the deal is ex-
pected at an early date.
Its closing gives Wesco a strong
foothold in the Middle West for the
Saxe chain now numbers 45 theaters
extending throughout Wisconsin.
Wesco's Middle West holdings here-
tofore have been confined to five
houses of the Frank Amusement Co.
chain in Iowa.
Wesco will continue expansion of
its activities in the Middle West,
as part of its eastward campaign of
e.Kpansion, it is understood. In this
respect, the Saxe arrangement is
seen as but a step in a hook-up of
far-reaching proportions.
Several months ago, effort was
made to pool the Saxe chain with
Northwest Theaters (Finkelstein &
Ruben) Minneapolis firm whose
holdings approximate 40 theaters.
These negotiations were dropped,
however, and F. & R. closed a part-
nership deal involving some of its
houses with Publi.x.
Saxe Opening Theater
in Fischer Stronghold
Madison, Wis. — Tightening of
competition between Saxe Enter-
prises Fischer's Paramount is seen
here Sunday with opening of Saxe's
Madison, which marks first invasion
of the Milwaukee firm into this
Fischer stronghold.
Fischer Chain Speeds Its
Expansion in Saxe Towns
Oshkosh, Wis. — Carrying its activ-
ities into Saxe towns of the state,
Fischer's Paramount Theaters have
opened the new Fischer, the chain's
first theater here. This is the fore-
runner of a three-cornered competi-
tion, for Universal is invading Osh-
kosh. Ralph K. Mosiman is man-
ager of the new Fischer.
The Fischer circuit is planning
building or acquisition of theaters in
principal cities of the state including
Milwaukee.
Settlement Balks Strike
Threat at Dover House
(Continued from Page 3)
troversy with stagehands was averted
by a settlement which provides for
employment of five stagehands at
the house.
Canadian Int'l Films
Starts Work on First
(Continued from Page 3)
Edward Pardee Johnston of Toronto
is associated with him. The follow-
ing comprise the provisional board of
directors: Henry S. Goodherman, E.
P. Johnston, W. F. Clarke, G. F.
McFarland and Capt. Bairnsfather.
Changes on Broadway
C. A. Leonard, who has been doing
publicity for M-G-M, now is in charge
of pubUcity at the Capitol, succeed-
ing Martha Wilchinski, who has
joined Roxy.
Presentations
Tumbling Japs Big
at Paramount, N. Y.
(Continued from Page 11)
drew so-so. But the act wound up
with the Kikutas Japs — and they
were worth waiting for. They un-
corked a line of fancy tumbling,
head-spins, aerial gymnastics and
what have you that had the girls and
boys breathless. Their act sizzled —
and the finals with one of the seven
Jai)s tumbling from a pyramid of
chairs high up in the wings and
landing neatly on the upturned feet
of a Jap on the stage was big time
stuf?.
Outside of this, the bill just eased along
without exciting the guests. Deserving of
mention was the nifty manner of presenting
a Fitzpatrick film, "Four Indian Love Ly-
rics." The orchestra led off with "Prelude
Orientate," Indian melodies, followed by
voices behind the screen, with the finale
fading into a stage set. But Bebe Daniels
in the feature, "She's a Sheik," was worth
the admission. She and the Japs were there.
Rocketts Again Bright
Spot on Roxy Program
(Continued from Page 11)
a huge weeping willow carried out
through the use of a tree trunk
prop, and drooping chiffon forming
the hanging vines. A yellow sun
is set off against a sky backdrop.
The chorus and ballet appropriate-
ly attired in costumes of the old
South. Familiar Southern tunes are
rendered during the number, a boy's
solo, "Carry Me Back to Old Vir-
ginny" being especially pleasing.
Another offering, "A Woodla^nd
Fantasy," introduces Gambarelli and
the ballet and uses a colorful wood-
land setting, a film showing a water-
fall visible through the prop trees.
"Punchinello," sung by Douglas
Stanbury, is used for a prologue to
the feature, "Good Time Charley."
The news reel is the only other film
number.
Ruth Elder Draws
Crowd, Capitol, N. Y.
(Continued from Page 11)
Milt Gross writes. And he puts it
over. His monologue on the origin
of Thanksgiving is a wow. A song
and dance are also featured in his
act. The Doolev twins offer a smart
dance number, a waltz, that scored
Cadman, Commanders
at Bkly'n Mark Strand
(Continued from Page 11) f
Song Is Ended," a new Irving Ber-
lin melody. An introductory title
was flashed upon the screen with the
opening measures, setting forth that
this would be a Mark Strand im-
pression of Berlin's melody as inter-
preted by tavorite musicians, such
as a pianist, tenor, violinist and xyl-
ophonist.
Charles Wakefield Cadman, at a
piano in full stage garden setting,
played "Bee Magic," sung by Con-
stari_ce Eberhart, soprano, seated in
a bower of roses and surrounded by
ten members of the ballet corps, cos-
tumed to represent bees. Miss Eber-
hart then sang "My Desire," after
which the stage was left to Cadman
for two piano numbers, "Love Song"
and "Ecstacy." Then came a canoe
song by the soprano and was follow
ed by the Ballet Corps dressed in In-
dian costume, doing a canoe dance,
carrying paddles. A strong finish
was given this by a little Indian girl,
"Spotted Elk," who danced a fast In-
dian war-dance. "Land of the Sky
Blue Waters" closed the presenta-
tion, being sung by the soprano and
Cadman at the piano. This took 18
minutes.
I
a hit also. The Chester Hale girls,!
did more of their clever stepping!
and Arthur Ball handled the song
numbers. The Capitolians, under]
the direction of Walt Roesner, con-
tributed to the entertainment with]
instrumental numbers and specialty]
bits bp several of the members.
Irving Aaronson and his Com-
manders offered 19 minutes of mu-
sic.
BUREAU OF
COMMERCIAL ECONOMICS
1108 Sixteenth Street
Washington, D. C.
Co-operating with 42 Qovern-
raents and loaning films free
and speakers throughout the
world for the purpose of public
instruction.
Schools, Churches and Clubs
using Motion Pictures
Should Subscribe for
THE EDUCATIONAL SCREEN
and keep up-to-date with the
new films and new equipment
"1001 FILMS" {Fourth Edition)
Complete reference booklet, listing nearly 3,000 educational films given
at reduced rate with each subscription
$1.50 per year • 5 South Wahash. Ave., ChicagOt III.
d
The First Requisite
The first requisite of a good
performance is consistently high
screen quality in the pictures
you show.
Specify Eastman film for all of
your prints and look for the
words "Eastman Kodak" in the
margin of each reel. Then you
can be sure that you are getting
the finest photographic quality
obtainable in motion pictures.
EASTMAN KODAK COMPANY
ROCHESTER, N. Y.
And Still
Come!
This
time it^s
the great
k by week the
list is growing of
the big circuits
that are buying
CIRCUIT
Educational
Pictures
that is going to play
the whole line-up of
LUPINO LANE COMEDIES
HAMILTON COMEDIES
"BIG BOY"— JUVENILE COMEDIES
DOROTHY DEVORE COMEDIES
BOWERS COMEDIES
TUXEDO COMEDIES
With Johnny Arthur
MERMAID COMEDIES
(Jack White Prodi<ctioiis)
LARRY SEMON COMEDIES
McCALL COLOUR FASHION NEWS
With Hope Hampton
FELIX THE CAT Cartoons
By Pat Sullivan
LYMAN H. HOWE'S HODGE-PODGE
KINOGRAMS
The NEWS REEL that tops the field
CAMEO COMEDIES
CURIO'SITIES
The Movie Side-Show
Produced by Walter Futter
OUTDOOR SKETCHES
By Robert C. Bruce
CARTER DeHAVEN
in Character Studies
EDUCATIONAL
FILM EXCHANGES, Inc.
.^^■uj~::tlGAu..u.Ls-*K
of FILMDOM
VOL. XLII No. 49
Monday, November 28, 1927
Price 5 Cents
Give!
IT will be difticiilt, we realize,
fi)r some to comprehend
that in an industry which
i;eiR'rally smiles benevolently
upon those who are part and
parcel of it there might be some
whose chief concern is a frantic
effort to get the next meal.
It is often true that those
whose earthly existence is mark-
ed by pleasures and comforts
nnwittinsrlv blind themselves to
the unpleasantness and the stern
realties that confront many of
those for whom the sun seems
to have lost its lustre.
The Necessity
Not a year passes in New
York City that the pressing need
for aid remains undiscovered.
Invariably the cry is ansAvered
by the same group of men, small
in numbers but generous in
thought and in deed. Because
the situation is one which calls
for some form of constant rem-
edial action ; because it is be-
lieved that many, rather than
few, would prefer to share the
financial obligation incurred in
meeting these cases as they de-
velop. The Film Daily has tak-
en upon itself the task of rais-
ing ^10,000 by Christmas.
In the short space of three
days, close to $1,000 has been
pledged. The trade in New
York has been generous in its
response. Where typical in-
stances have been explained,
first astonishment is voiced to
be followed immediately with
either checks or promises for
amounts of varied proportions.
The Reward
This appeal is directed to the
[trade in New York. The com-
Imittee asks you to give some-
I thing. One dollar or a hundred
I — it makes no difference which.
' Let the extent of your resources
' serve as a measure of your dona-
tion. Having done it, you will
I feel better for the invisible ledg-
er, wherein it is said that deeds
of man are registered, will have
recorded an act worthwhile.
K A N N
Wesco Slated to Take Over Control of
Saxe Circuit on Jan. 1, Report Says
Commission Cites Inability to
Order Divestment in Its Report
Washington Bureau of THE FILM DAILY
Washington — Decision of the U.
S. Supreme Court in the Eastman
Kodak case last May has had a very
important effect in hmiting the scope
of the Federal Trade Commission's
activities, it is disclosed in the an-
nual report of the commission, just
made public.
This decision, and two others
along the same line, the commission
feels, "seem to very definitely decide
that the commission is without au-
thority under any circumstance to
direct a divestiture of physical prop-
erties . The fact that the commis-
sion issues its complaint either un-
der Sec. 5 of the Federal Trade Com-
mission act or under Sec. 7 of the
Clayton act before the actual trans-
fer of properties is made confers up-
on the commission no jurisdiction or
(Coniinued on Page 7)
ONE THEATER DESTROYED;
MANY DAMAGED IN ELOOD
Boston — One theater entirely de-
molished, five closed because of ex-
tensive damage which will take many
weeks to repair, and four reopening
this week after heavy damage, sums
up flood damage as determined by
THE FILM DAILY'S survey.
There are about a dozen small the-
aters whose fate is more or less in
(Continued on Page 2)
IS EEEECTIVE DECEMBER I
BACK TO EILM MOVEMENT
NEEDED, SAYS WOODHULL
Exhibitors of the nation, particu-
larly suburban and small town ex-
hibitors, would be benefited materi-
ally if the large de luxe presentation
theaters would "cease and desist"
from styling themselves picture
houses, declared R. F. (Pete) Wood-
hull, president of the M.P.T.O.A.
So called motion picture cathedrals
and palaces of motion picture art are
in reality not picture houses, he said,
for it is common knowledge that only
from 20 to 25 per cent of their shows
{Continued on Page 2)
Stockholders Meeting to
Ratify Terms of Pool
With Coast Firm
Milwaukee — Wesco will take over
control of the Saxe chain Jan. 1, it
is indicated by action of stockholders
of the Miller in voting assets of the
theater to the West Coast firm effec-
tive Jan. 1. This is regarded as the
forerunner of similar action by stock-
holders of the 44 other theaters of
the Saxe chain, 13 of which are in
Milwaukee.
Eleven dollars per share will be
paid for the 7,500 shares of stock out-
standing. This is $1 a share more
than paid for the stock. This makes
the total price about $82,500.
Two other theaters, the Tivoli,
Milwaukee neighborhood house, and
(Continued on Page 7)
Detroit — Theaters of border cities
will be hit Dec. 1 when "General
Order No. 86" of the Dept. of La-
bor becomes effective. The order is
directed at foreign-born immigrants,
living in Canada and working in the
United States must obtain a visa, pay
a head tax (in some instances) and
pass an inspection like any other
(Continued on Page 7)
Presentations Dropped,
Prices Cut at Atlanta
Atlanta — "Pictures accompanied by
music" is the new policy of the Met-
ropolitan with presentations elimin-
ated and prices slashed. Prices are
scaled from ten to thirty cents, with
children admitted for ten cents at all
shows and a twenty cent top in the
afternoon.
New Zealand Law Planned
to Help Empire Films
Wellington, New Zealand — Intro-
duction of a bill designed to encour-
age the industry of New Zealand and
Great Britain has just taken place
in the House of Representatives. The
bill provides that in 1930 exhibitors
must take at least five per cent of
(Continued on Page 7)
124,000,000 Population
is Predicted for 1930
Washington — Population of 124,-
000,000 in 1930 for the United States
is predicted by Census Director Steu-
art in his annual report to Secretary
of Commerce Hoover. Since the
first census in 1790 the population
has increased about thirty fold. The
1920 census indicated a population of
105,710,620 for continental U. S.
NEXT MOVE AWAITED
IN WESCO EXPANSION
Milwaukee — There is considerable
speculation here as to possible next
step in Wesco's expansion to the
Middle West. The Saxe deal, now
reported as practically consummated,
it is considered but the forerunner of
other moves which will entrench
Wesco firmly in this phase of its
eastern expansion.
It will be recalled that THE FILM
DAILY, at the time of the joint
(Continued on Page 7)
GENERAL ELECTRIC CO.
i
E
At a demonstration by the General
Electric Co. of the kenographone, its
new talking device, Thomas A. Edi-
son heard his own voice and saw
himself on the screen in his labora-
tories at West Orange, N. J. It mark-
ed the completion of a demonstra-
tion started Oct. 21, when Edison
was filmed in his office while his
voice was being recorded at the same
time over the long distance telephone
in the General Electric Company in
Schenectady, 200 miles away.
THE
DAILY
Monday, November 28, 1927
6THE
UeHl¥%VkKi
«/'FILH»OH
Vol.XLIINo.49 Monday, Nov. 28, 1927 Price 5 Cents
lOHN W. ALICOATE
Publishet
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Kalph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York. N. Y., under the act
of March 3, 1879. Terras (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filraday,
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel: 'Phone,
Drexel 7000 and Washington 9794. London-
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London, W. I. Bet
lin — Lichtbildbuehne, Friedrichstrasse, 225.
Financial
In Saturday's short session of the rnarket,
only fractional changes affected film issues.
Fox Film "A" led in the trading, with 2,100
shares being marketed.
High
Low
Close
Sales
•Am. Seat. Vtc...
40 K2
♦Am. Seat. Pfd...
• • • t
48
♦Balaban & Katz. .
....
607/8
....
*Bal. & Katz Vtc.
73 54
Eastman Kodak . . .
169
168
168 J4
300
'Eastman K'k. Pfd
125/2
*tFiIm Inspection..
4'A
....
♦First Nat'l Pfd..
10414
Fox Film "A". . . .
79 '4
785/r
79J4
2,100
Fox Theaters "A"
195/«
19/2
195^
300
♦Intern'l Project. .
10
Loew's, Inc
56!4
56!/s
56K
1,566
ttLoew's 6s 41ww.
105^8
105 ■4
105^8
11
ttLoew's 6s41x-war
99'/8
99
99
9
♦M-G-M Pfd
25J4
M. P. Cap. Corp..
7
7
7
166
♦Pathe Exchange .
5
Pathe Exch. "A"..
24>4
24 -4
24 '4
206
ttPathe Exch. 7s37
seVz
86/2
86 J4
3
Paramount F-L . . .
108H
108'A
IO8/2
1,300
♦Paramount Pfd....
12034
10154
ttPara.Bway5;4s51
101 1^
101 H
5
•♦Roxy "A"
29
30
. . . •
♦*Roxy Units
33
36
**Roxy Common , .
8
9
> * • •
Skouras Bros
35
36
Stan. Co. of Amer.
577^
5 7 '/a
57;4
♦fTrans-Lux Screen
• . • <
4M
♦Univ. Pictures. . .
30
Univ. Pict. Pfd...
9754
9734
9734
10
tWarner Bros. . . .
133/,
13%
13M
200
Warner Bros. "A"
23'A
22/2
22/2
600
•Last Prices Quoted
"Bid
and
Asked
(Over
the Counter)
tCurb Market
ttBo
nd Market
is listed 0
NOTE: Balabiin &
Rati
n the
Chicago Board; Skouras
on the St.
Louis
Stock Exchange and Stan
ley in
Philadelphia.
Bachman at Crown
Chicago — Al Bachman, former
manager of the Randolph, has re-
placed Louis De Wolf as manager
of Archer's Crown.
.fating
FIQURE- \
ff , , or any other kind ill
fV FAA DAHM^ ^^'
I45WE.ST45ST. NEW YORK
K BRYANT 0796
ONE LESS HRST RUN IN
BALTIMORE BY NEW DEAL
Baltimore — Whitehurst interests
relinquish control of Garden here
Dec. 3, when the house will be closed
for extensive alterations to open Dec.
26j with Keith-Albee vaudeville, ac-
cording to present plans by James L.
Kernan Co. Frederick W. Schan-
berger is president and general man-
ager of the firm which purchased
the Garden and will rename it the
Keith. The Maryland and Audi-
torium also are owned by the Ker-
nan company. The former which
played Keith-Albee vaudeville will
have Shubert attractions formerly
playing the latter house which has
been taken over by Edwin H. Knopf,
for two years, it is planned.
With the Gar.den policy changed,
it may mean less of a first-run pic-
ture house for feature pictures, a
comedy, cartoon, news weekly and
five acts of vaudeville have been in-
cluded on its program. The Hippo-
drome here runs five acts of Keith
vaudeville with feature picture, com-
edy, news, cartoon.
Quigley Here Today
Martin J. Quigley, publisher of
"Exhibitors Herald," Chicago, ar-
rives in New York today.
Connolly Arriving in N. Y.
Jack Connolly, Movietone repre-
sentative in Europe, arrives today in
New York.
Petition Against Sunday Shows
Ridgefield Park, N. J.— The First
Baptist Church has petitioned the
board of commissioners to prohibit
Sunday shows.
Grey Back Today
Albert L. Grey, head of Para-
mount's roadshow department returns
today from Chicago to map plans for
opening Dec. 2 of "Wings" at the
Aldine, Philadelphia.
Byars Managing Lichtman Chain
Washington — Rufus G. Byars, col-
ored theater manager, has been made
general manager of the Lichtman
theaters, including the Royal in Bal-
timore, and the Howard, Lincoln,
Rosalia and Jewel here.
Silver to be Feted
Boston— Moe Silver, recently pro-
moted to the New York offices of
the Mark-Stanley interests, will be
tendered a dinner Dec. 1 by distribu-
tors and exhibitors. He was formerly
in charge of the Mark Strand interests
in New England.
Publicity Changes in Los Angeles
Los Angeles, director of advertis-
ing and publicity for Wesco, an-
nounces the following changes in Los
Angeles: Robert Doman, transferred
frotn Loew's State to the new United
Artists theater (open in December) ;
Mel Riddle, frojn Million Dollar to
Loew's State; Charles Kurtzman to
the Million Dollar.
E
And That's That
By PHIL M. DALY
THE boys of Finkelstein & Ruben
did their share to cheer the Min-
nesota football team in the "never
^uch" victory over Michigan. From
the big chiefs down to house man-
agers they made the trip to Ann Ar-
bor and filled a good share of the 27
special trains which made the trip
from the Minneapolis school.
Al Ruben, insurance brokerage
ace, was on hand for the reunion,
and iyisisted that his dad, I. H.,
accompany him back to New York
for a visit.
Lee Maj-cus, FBO's popular sales
manager, is wearing a broad smile
these days. The way bookings are
coming in for the company's Grand
February Jubilee Month is the rea-
son.
Mc Govern Editing
Ehner J. McGovern is editing a
series of two reelers made in Eng-
land as "Romances of the Ring."
Goldwitt Exchanges will distribute
them here.
Gainsborough Buys "If"
London — Lord Dunsany's play,
"If," has been purchased by Gains-
broough. T. Hayes Hunter will di-
rect and Ivor Novello is slated for
the lead.
Schmertz Succeeds Weinberg
Albany — Isidore Schmertz, man-
ager of the Fox branch, has been
elected vice-president of the Film
Board of Trade to succeed Harry
H. Weinberg, who leaves in a few
days for Omaha.
Companion Film to "Mademoiselle"
London — As a companion piece to
"Mademoiselle from Armentieres,"
now being released, Gaumont will
produce "Mademoiselle from Armen-
tieres, O.B.E.," which will be ready
in January, 1929. Estelle Brody,
John Stuart and Alf Goulding, who
appear in the current version, have
been signed for the new vehicle.
"Hedge Lines" Being Discarded
Financial houses, led by Goldman
& Sachs and Crowley, Milner & Co.,
are abandoning use of "hedge lines"
in advertising, as well as lines which
may have more than one meaning.
Lines stating issues "have been ful-
ly subscribed," which might be con-
strued as purchased by the public,
when some of the securities had been
sold to dealers, are being discon-
tinued.
Lynch Gets Glencoe House
Glencoe, 111.— V. T. Lynch has
secured the lease on the theater to
be built by David Nelson. The house
is being designed by Baltz & Holt-
comb, and will seat 800.
Gleichman in Circuit
Detroit — Phil Gleichman, who for-
merly operated the Broadway Strand,
is reported to have secured a financial
interest in a local circuit.
Says Back to Film
Movement Needed
(.Continued from Page 1)
is picture entertainment Because of
the misnomer, exhibitors wrongly >
feel that they should model their
progranis after these houses, and the
result is prohibitive overheads caused
by presentations.
"We have had enough of the glori-
fication of vaudeville has-beens in
the name of presentations and at high
salaries," he states pointing out the
need for a "back to the picture"
movement.
One House Destroyed;
Others Are Damaged
(.Continued from Page 1)
doubt, but which are believed to be
only slightly damaged and ready to
reopen when travel conditions make
it possible to secure film service.
The Star, Milton, Vt., Mrs. Ear!
Bevans, owner, is the house demol-
ished.
Indefinitely closed are theaters at
Northfield, East Fairfield, Benson,
Castleton and Stowe, Vt.
Montpelier's two theaters, the
Playhouse and Strand, are reopen-
ing this week after temporary re-
pairs to heavy flood damage. The
two Gray houses at Barre are ex-
pected to follow suit provided ship-
ping conditions make this step pos-
sible.
Shipments of film by parcel post
special handling, and by express,
now are going through to Littleton,
N. H.. and to White River Junction,
Vt. Exhibitors beyond these cities
must make their own arrangements
to get film from these points. Films
for Burlington, Vt., and other north-
ern Verrriont communities are be-
ing shipped via Rouses Point.
Heavy loss has been suffered by
all Boston exchanges in loss of films
by the flood, while much that has
since been returned has been water
soaked, some of it beyond redemp-
tion.
"Wild Geese" Dated Ahead
The Roxy showing of the TifTany-
Stahl production, "Wild Geese," has
been advanced from Dec. 10 to
Dec. 3.
New Milwaukee House Opens
Milwaukee — The Zenith, neighbor-
hood house operated by E. Maertz,
staged its formal opening this week.
This theater is located on Milwau-
kee's Northwest Side. It is of the
atmospheric type and has an approxi-
mate capacity of 1,800. Another
neighborhood house which is expect-
ed to open very soon is the Egyp-
tian, operated by Earl Rice, v.'ho for-
merly managed several theaters on
Milwaukee's South Side.
AMERICAN AND FOREIGN' DISTRIBUTORS
OP qUAUTY MOTION PICTURES
/iRTLEE
PICTURES [
rmUR A.LEE PRES VI
70I MSHmttTH M/%. MBW ¥OI*K .BRYANT 6388
Another ^^g Pathe - DeMille
Feature Hits Broadway
Pathe presents
THE WRECK OF
The HESPERUS
WW
With VIRGINIA BRADFORD
FRANK MARION, ALAN HALE
and SAM DE GRASSE
Suggested by
HENRY WADSWORTH LONGFELLOW'S FAMOUS POEM
By Harry Carr and John Farrow
Directed by ELMER CLIFTON
Produced by DeMILLE PICTURES CORPORATION
Pathe
d^m
0/1^ I LY Monday, November 28, 1927
"M^^li^^fMj&Miss.
Finis for Equity at Studios Seen
Fox Assistant Director Suspected of Theft — Three Directors Get New Assignments at Sennett Studio —
"Grandma Bernle" Lauded— Other News of Coast Studios Received by Film Daily Wire Service
film unit "very much
alive; gillmore says
Equity's film branch is very
much alive and will be func-
tioning actively for years to
come, Frank Gillmore. execu-
tive secretary said in New
York in commenting on re-
ports from the Coast that the
Hollywood branch of Equity
was about to do a "fade-out."
Gillmore said that Equity will
take no action on the Coast
situation till the full report of
last Monday's meeting has been
digested.
Power of the film branch of Act-
ors Efjuity Ass'n has waned to a
degree where a fade-out may be ex-
pected, it is believed in some quar-
ters here, following the meeting last
week of the organization.
The extent of the breach between
members was evidenced at the ses-
sions, when some standpatters were
liowled down as they attempted to
head off what was termed disloyalty
to the parent body.
Producers are ignoring Equity en-
tirely in negotiation of a uniform
contract, the meeting was told. En-
thusiasm for Equity which marked
the film colony last summer when a
general wage cut was threatened has
died down and with it hope of an
?2quity Shop at the studios, Conrad
Nagle, chairman of the film branch
of Equity says.
Collier Heads Miller Support
Buster Collier, Jr., heads a cast
supporting Patsy Ruth Miller in her
first starring picture for Tiffany-
Stahl. It is titled "The Tragedy of
Youth" and will be directed by King
Baggott.
Cabanne Making Underworld Film
William Christy Cabanne starts
production Nov. 30 on an under-
world story for Tiffany-Stahl.
"Pass Gravy" Is Davidson Title
"Pass the Gravy" is Max David-
son's latest Hal Roach comedy,
which mark? film debut of Gene
Morgan. The cast includes Martha
Sleeper and Spec O'Donnell. Fred
Guiol and Leo McCarey supervised.
Russian, General Technical Aide
Gen. Lodigensky, formerly of the
general staff of tlie imperial Rus-
sian army, is technical director of
"The Cossacks," in which John
Gilbert and Renee Adoree are
teamed.
Signs for 5 Years
Janet Gaynor signed a five
year contract, thus putting at
an end the report she was to
leave Fox. "Blossom Time,"
operetta, and "Mother Knows
Best" by Edna Ferber, are the
next two vehicles in which she
is to be co-featured with Char-
les Farrell. The former will
be directed by Frank Borzage.
Three Directors Switched
in Sennett Realignment
Harry Evans who has been direct-
ing Billy Bevan and Vernon Dent
for Mack Sennett, has been trans-
ferred to direction of Sennett's Girl
Series, while Alf Goulding has been
switched from the Girl Series to the
Smith Family Comedies. Phil Whit-
man, formerly doing the Smiths,
will direct the Bevans and Dents.
Brooks and Taylor Co-Featured
Louise Brooks and Ruth Taylor
are to be co-featured in "Glorifying
the American Girl" for Paramount.
Mai St. Clair will direct.
Walling Opposite Marian Nixon
Richard Walling has been cast for
the lead opposite Marian Nixon in
"Thoroughbreds" for Universal.
Craft Plans N. Y. Visit
With his fourth picture for Uni-
versal completed, William Craft is
going to New York on a vacation.
He will return to the studio in two
weeks.
New Dana Film Started
"So This is Love," is the new
Viola Dana starring vehicle being
made by Colunibia. Ralph Graves
appears opposite and Frank Capra
is directing.
Gallagher Expects to Come East
"Skeets" Gallagher expects to
complete "Alex, the Great" by
Christmas, so he may spend the
holidays in New York. Dudley
Murphy has been assigned direc-
tion for FBO.
Edelman Managing the Egyptian
Lou Edelman has been named
manager of Grauman's Egyptian, op-
erated by Wesco.
Gary Cooper in Bow Film
Garv Cooper will play opposite
Clara Bow in "Red Hair." Charles
Rogers, originally slated for the role,
now is working in "Abie's Irish
Rose."
NURNAU AIDE HELD ON
FILM THEFT SUSPICION
John D. Hetrick, assistant director
at Fox, has been arrested on com-
plaint of Ben Jackson on suspicion
of film theft. Cuttings of "Sunrise"
were found at the home of Hetrick,
who was assistant to F. W. Murnau
in filming of the picture.
Hetrick claims the cuttings had
been left over from the work he did
on the picture in his workshop which
he had at home in order to con-
tinue work after hours. He said he
had no knowledge or intention of
theft and that it would be impossi-
ble to market the scraps found in
his possession.
"Grandma Bernle" Praised
on the Coast Preview
Enthusiasm marked reception in
a preview at the California, San
Jose, of John Ford's new Fox pic-
ture, tentatively titled "Grandma
Bernle Learns Her Letters," states
Josephine Hughson in "The Mercury
Herald."
"If the opinion of the audience which
saw it is an criterion, Fox studios have pro-
duced another remarkable picture," she
writes. "One thing the picture is certain
to do and that is elevate Margaret Mann to
the front ranks of her profession. There is
a degree of repression and tenseness in her
work which pulls the heartstrings and brings
tears."
Curtiz to Direct for Fox?
Michael Curtiz may produce "Ten-
derloin" for Fox, it is stated
Sidney in Shearer Cast
George Sidney has been added to
cast of Norma Shearer's new M-G-M
film as yet untitled.
A Little
from ''Lots''
By RALPH IV ILK
Dickering writh Buchowetzki
John W. Considine, Jr., is under-
stood to be dickering with Dimitri
Buchowetzki, for a contract under
which the director will make pictures
for United Artists release.
Grainger on Coast
James R. Grainger, geiieral sales
manager for Fox, has arrived for a
two weeks' stay on the Coast.
"Devil May Care," Next Ralston
"Devil May Care" is title chosen
for Esther Ralston's new picture.
"Plunging Hoofs" for Rex
"Plunging Hoofs" is to be the next
Universal picture starring Rex, the
horse. Henry McRae is director and
Jack Perrin the male lead.
Hollywood
HARRY J. BROWN has returned
from the East, where he attend-
ed the Syracuse-Colgate game.
Harry, who is a Syracuse graduate,
has only missed one Syracuse-Col-
gate clash in 12 years. Harry saw
several New York plays, but is most
enthusiastic about "Women Go On
Forever."
* * *
Adolph Zukor was one of
the first guests in the new Par-
amount studio restaurant Mon-
day. B. P. Schulberg and
other studio executives dined
with Mr. Zukor.
* * *
Tuesday, the genial Hedda Hop-
per entertained at the Paramount
cafe, her guests including Marie
Dressier, Esther Ralston, Evelyn
Brent, Hope Loring, Louella Par-
sons and Dorothy Herzog.
* * *
Keep your eye on Olga
Calve. She's is a Russian girl
and is now working in "The
Cossacks" at the M-G-M stu-
dio.
Passing Show : Marie Dressier
ayid Hedda Hopper at the opening
of "Hit the Deck" in Santa Bar-
bara; Bill Boyd, Donald Crisp and
Phyllis Haver chatting at the De
Mille studio.
Richard Johnston, for sev-
eral years one of the best as-
sistant directors on the Coast
has been promoted to the po-
sition of unit business man-
ager.
* * *
Still More Passing Shoiv: Maurice
Costello and Eddie Dunn discussing
"the good, old days" at Vitagraph;
Paul Lukas getting a ticket for
speeding in Culver City.
* * *
"Lucky" Humberstone still gets a
thrill when he thinks of the surprise
party tendered him by the members
of the "Leatherface" unit, headed by
Fred Niblo, v^'ho acted as master of
ceremonies. "Lucky" was given a
brief-case and a sheepskin, bearing
the thumbprints and signatures of
the members of the cast.
* * ♦
Filmdom was well represented at
the opening of "The Second Year"
by Fred Myton, well known scenar-
ist.
.*^
w
%5^^
I
OLIVE
BORDEN
THE Fox policy that demands youth at the head
of its casts sets a high standard for the youthful
stars to meet. Olive Borden is a brilliant example of
how these requirements are filled. For youth, beauty
and personality — all are hers. Is it any wonder that the
fans bombard her with letters and that her followers have
multiplied with each new release since her appearance
last year in "Fig Leaves"? This season showed her as
"The Joy Girl" and in "Pajamas." You'll get her
next in "Come to My House" — the story of a very
modern Miss who flaunted convention.
■j^
Afo. 7 OF A SERIES
Vr«i2Lf>.-J^JBC:-
:i^:
WHO PI.AYS with VOX PROFITS with FOX
%5^:^^
EDMUND
LOWE
THE spirit that demands youth in Fox pictures is
reflected in the vigor and freshness with which
every role is cast. It mattered not that Edmund Lowe
had gained fame as a young star of the "matinee idol"
type. Fox authorities saw in him an ideal Sergeant Quirt
— and as the hard-boiled top-sergeant in "What Price
Glory" he was cast — and triumphed! Now Edmund
Lowe's new personality has won him fresh laurels, and
you, the Exhibitor, benefit from his increased popu-
larity in his latest pictures, "Publicity Madness" and
The Wizard," a high-tension mystery drama.
]Vo. 8 OF A SERIES
WH
ith FOX
THE
Monday, November 28, 1927
-JXIK
DAILV
DAILY TIPS WWCM KEAM DOLLAOS fOC SUOWMEN
"The Big Parade"
(M-G-M)
A sliadow l)ox across the front of
the building was used in advance.
The marquee and lobI)y were draped
with alhed flags with field pieces in
front of theater and sandbag nests
for machine guns in lobby. A large
panel in front displayed mementos
of "The Big Parade." And a de-
tachment of soldiers did guard duty
nightly in front of theater. — K. R.
Rogers, Tivoli, Chattanooga, Tenn.
"The Cat and the Canary"
(Universal)
Tied up with a contest conducted
by the Chicago Evening American
entitled "My Worst Scare." Pub-
licity was given for several days and
cash prizes were awarded for the
best letters, as well as tickets to see
the picture. — ^[cVickers, Chicago.
"Loves of Carmen"
(Fox)
Three days in advance a cigarette
trirl in Spanish costume stood in the
lobby and dispensed cigarettes to
women and candy kisses to men.
Lettering on both the cigarettes and
candy kisses announced the picture.
The day before opening a boy and
girl in Spanish costumes promenaded
the streets playing a mandolin and
guitar. Between numbers they
'.lassed out cigarettes and candy
kisses. — Fred O. Sleuker, Garden,
Davenport, la.
On Broadway
Astor — ."The Student Prince"'
Broadway — "The Tigress"
Cameo — ■"The Peaks of Destiny"
Capitol^"The Thiineenth Hour"
Central — "Uncle Tom's Cabin"
Colony — "Silk Stockings"
Criterion — "Wings"
Embassy — "Love"
Gaiety — "The King of Kings"
Globe— "Patent Leather Kid"
Hippodrome — "Very Confidential"
Liberty — "The Gaucho"
Loew's New York — Monday, "The Magic
Fbrae;" Tuesday, "Temptations of a Sales
Girl" and "The Adventurous Soul;" Wed-
nesday, "Publicity Madness;" Thursday,
"Lcs Miserables;" Friday, "Women's
Wares" and "Loves of Ricardo;" Saturday.
"The Last Waltz;" (Sunday, "The 13th
Juror."
Mark Strand — "The Wreck of the Hesperu?"
Paramount — "Spothght"
Rialto — "The Rough Riders"
Rivoli — "Sorrell and Son"
Roxy — ^"The Wizard"
Times Square — "Sunrise"
Warners — "The Jazz Singer"
Brooklyn Mark Strand^"Breakfast at Sun-
rise"
5Sth St. Cinema — "Prince of Lovers"
Reinhardt Wins Suit
Tlic New York Supreme Cjourt
denied the injunction sought by
Philip ^[iner of Cleveland to re-
;train Max Reinhardt, the German
producer, from producing for any
ane but himself, on the basis of a
previous contract. Reinhardt is un-
ler contract to make one or more
productions for United Artists
Wesco Curtailin<> Its
Small Town Activity
(Cotitinucd jriym I'agc 1)
one of the Kenosha theaters are said
to be the only otiier houses of the
chain in which the public holds stock.
-Stockholders of these houses meet
soon to pass upon the Wesco pro-
posal.
Stock in the other houses are own-
ed by a small group of individuals
chief of which are Thomas and John
Sa.xe and Oscar Brachmann.
The Miller company merely is an
operating concern and its principal
assets are equipment, contracts and
its lease on the theater, which has
four more years to run. The house
plays pictures and vaudeville and is
managed by Charles H. Braun.
Under terms of the Saxe deal, ac-
cording to reliable information reach-
ing THE FILM DAILY, Saxe stock
is to be traded for Wesco stock, with
a cash consideration in favor of Saxe
stockholders also part of the deal.
Saxe long has been the dominant
factor in Wisconsin. The firm was
an original franchise holder of First
National, and until a few years ago,
practically was without competition
in Milwaukee, key city of the terri-
tory . Since that time, Universal has
acquired one first run and a number
of suburbans and several houses in
various cities of the state. Fischer's
Paramount Theaters, which, until
opening yesterday of Saxe's Madi-
son, has been without competition in
the Madison first run field, is the
other principal factor of the stated
operating several theaters.
Next Move Awaited
in Wesco Expansion
(.Continued from Page 1)
Stanley-West Coast deal which gave
the exhibiting firms control of First
National, pointed out that the firms
might be expected to launch moves
which ultimately would unite the two
chains from Coast to Coast, West
Coast expanding toward the East,
and Stanley in' a westward direction.
Since that time, Wesco has solidi-
fied its position on the Coast through
pooling of resources with North Am-
erican Theaters. Through that deal,
the firm gained a slight foothold in
the Middle West, with five Iowa the-
aters. Soon after, negotiations were
begun to bring Saxe and Northwest
Theaters, Minneapolis, (Finkelstein
& Ruben) into the pool.
In the latter deal, it was planned
first to consolidate the Saxe and F.
& R. chains, and then bring the com-
bined circuit into Wesco. The F. &
R. deal, however, fell through, with
the Minneapolis firm soon after form-
ing an alliance with Publix. Whether
this alliance will preclude further
steps to bring F. & R. into the Wes-
co group is not clear, although it is
not felt that Publix's deal would fore-
stall joining Wesco by F. & R. if
the Xlinneapolis firm, by virtue of in-
ducements offered should "choose to
do so."
Lowville Votes on Sunday Shows
Lowville, N. Y. — A special election
will soon be called to vote on the
question of Sunday shows.
Commission Lacks
Divestment Power
{(. oiitiniicd f>i>m i'lKje 1)
gives it no authority to direct a dis-
position of physical properties that
it does not have under the statutes.
There is nothing in either statute
which would indicate that the com-
mission has the authority in one in-
stance and not in the other."
New Zealand Law Planned
to Help Empire Films
iCotUinued from I'ayc 1)
British or New Zealand films. This
percentage increases annually until a
proportion of 20 per cent is reached.
The measure closely resembles the
quota bill passed last week in Great
Britain bv the House of Commons.
Border-Grossing Rule
Is Effective Dec. 1
(.Continued from Paye 1)
immigrant, to continue to enjoy their
privilege. of border crossing as here-
tofore.
Land border crossings have been
permitted since passage of the quota
law, but there is to be a tightening
up of customs rulings. The order
does not apply to native-born Cana-
dians.
However, because of the new obs-
tacle, it is expected that the large
Canadian patronage enjoyed by the-
aters of American border cities, will
be hard hit by the ruling.
A Review of Reviews
Uy LILIAN W. DKIiNNAN
"The Gaucho," i.)uUKla!i Fairbanks' new
picture, brought with it a round of action
and romance tyiiical of the star's pa>t per-
formances and just the lliiiin the fans ex-
pect of him. Certain to dclinht them.
One of the "best sellers" has reached the
.screen via the hanils of Herljcrt Brenon.
".Sorrel and Son" should have wide general
appeal. Its story of father love has 1k-cii
handleil in a distinguished fashion. li. U.
Warner's performance is superb.
(Jlcnn Tryon performs his latest comedy
antics in "A Hero for a Night." The
comedian's recent "Painting the Town" is
a<le(|uately followed up with his new relea-e.
both for gags and laughs.
Added to the week's worthy performance
there most certainly must be included the
work of Kmil Jannings in "Husbands and
Lovers," mediocre fare in itself, but well
worth seeing for the excellent portrayal of
the star.
Babe Daniels scores again in "She's A
Sheik" with considerable amusing tomfool-
ery about a "Sheikess" who kidnaps her man.
Francis X. Bushman appears in a melo-
drama of considerable merit, "The 1 3th
Juror." His performance in the role of crim-
inal lawyer is quite capably done.
The racetrack was on duty again in a
yarn called "In Old Kentucky," a picture
brightened by some thoroughly amusing
darky comedy.
"The College Hero" had the usual campus
business and the old football game with two
minutes to play. Just fair.
"Isle of P'orgotten Women" is the highly
romantic title of this South Sea island of
regeneration where Conway Tearle all but
goes "native" in an orgy of drinking and
tropical fever.
"Roarin' Broncs" is Buffalo Bill's latest
western contribution.
"Wolf's Trail" presents a new dog star.
Dynamite.
Buzz Barton, the l)oy cowboy, arrives in
his first, "The Boy Rider." A great youngs-
ter, destined to gather in a strong following
if they give him the chance.
Irene Rich has another of those "sacri-
fice until it hurts" parts in "The Silver
Slave."
MOST
FAHOU/
SCREEN
FAMILY
IN THE
WORLD
Mack
Sennett
presents
2 Reel Comedy Knockouts
Pathe
with MARY ANN JACKSON
RUTH HIATT and
RAYMOND McKEE
THE
■JXI^
DAILY
Monday, November 28, 1927
Presentation Bookings
3 Acts for Des Moines
Charles Roselle, Al and Ray Sam-
uels, and Peggy English are three
attractions on Publix time now play-
ing the Capitol, Des Moines.
Chaz Chase at Dallas
Chaz Chase starts his swing over
tlie Publix southern unit this week
playing at the Palace, Dallas. Book-
ed through William Morris.
Ross & Gilbert in Boston
Starting their third week over the
Publix circuit, Ross and Gilbert are
at the Metropolitan, Boston this
week.
Natalie & Darnell in Washington
Natalie and Darnell are a stage at-
traction at Fox's Washington this
current week.
Barclay Plays Detroit
Don Barclay is billed at the Cap-
itol, Detroit, booked through Lyons
& Lyons.
Hazelton Bookings
Hazelton, Pa. — "Lovers Lane" is
the stage attraction for the first half
of the week at the Capitol in which
William Sabbott and his company
carrying the second half of the week.
The acts are booked by Amalgamated
Vaudeville Agency.
Sophie Tucker in Chicago
Sophie Tucker is the main attrac-
tion at the Senate, Chicago this cur-
rent week.
Thomas at Paramount Concert
John Charles Thomas is booked
for the Sunday morning concert at
the Paramount, New York, for Dec.
4th.
Freeborn's Follies in Rochester
Freeborn's Follies is headlining at
Fay's Rochester on the current bill.
The dance act is booked by Amal-
gamated.
Revue at Garden, Baltimore
Kerr and Weston's Revue is the
main draw at the Garden, Baltimore.
Debutantes at Detroit
Detroit — The Dancing Debutantes
are one of the attractions at the Cap-
itol this week.
Billy Day in Newport News
Newport News, Va. — Billy Day,
the Columbia Record star, is on the
current bill at the Imperial.
trailers Sell Seak
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our
sci
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your
.mos
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NATIONAL SCREEN SERVICES
TDishibukd throuFhout Ihe United Siaies from
CHICAGO NEW YORK LOS ANGELES
845 S.Wabash Ave. ^ 126-130 W.46'* St. • 1922 S.Vermont Ave.
PRICE WAR RAGES AFTER
NEW DENVER HOUSE OPENS
Denver — This city is in the throes
of a price-cutting "war," which
started with opening of Publix's Den-
ver. Three houses have slashed in
the race for business following open-
ing of the big new house. The new
theater, several blocks removed from
theater row splurged heavily on its
advance campaign and is packing 'em
in.
The Victory has cut prices from
50 cents top to 30 cents with 15
cents the afternoon scale. The
Rialto has dropped to a 15 and 40
cents scale. Both are Publix houses.
To meet this competition, the Or-
pheum has slashed afternoon prices
to 25 cents -and night prices to 50
cents with a feature picture added.
No changes have been announced
by other houses, but the Empress,
stock houses, is expected to start
showing films, at a low price, while
other downtown are expected to join
the scramble for business at cut
prices.
Remodel Aurora Theater
Aurora, III. — The theater on Island
Ave. has been remodeled and re-
named the Vanity.
Stage Scenario Contest
Indianapolis — Under direction of
the Indiana Indorsers of Photoplays,
a scenario contest will be conducted
in connection with the motion pic-
ture exposition at Tomlinson- Hall
the week of Nov. 28. The contest
is open to all over high school age,
all manuscripts to be adaptable for
use in a two reel juvenile comedy.
Detroit U. A. Opens Feb. 1
Detroit — Lou Anger, vice president
and general manager of United Art-
ists Theater Circuit, announces the
company's new 2,000 seater here will
open Feb. 1.
Mullaly Takes Over Theater
Yates City, 111. — Thomas Mullaly
has taken over the Paramount from
Charles Harter.
Webber Leases K. C. Strand
Kansas City — F. E. Webber, for-
merly operating the Broadmour, has
taken over lease of the Strand at
36th and Troost Sts. from J. C.
Rader.
Sunday Shows Up at Oakdale
Oakdale, Neb. — A petition has been
signed by 108 voters seeking to ban
Sunday shows. It is believed the
matter will be submitted to a gen-
eral vote.
Little Rock Halts Disease Film
Little Rock, Ark. — Petition for a
temporary injunction to prohibit city
officials from interfering with the ex-
iiibition of "Damaged Goods" was
filed in Chancery Court by L. Claude
Myers and J. I. Sanders, owners of
the production. The censor board
prohibited its exhibition at the Cres-
cent following a special showing.
SEAT RESERVATIONS
SERVICE AIDS GROSS
Seattle — When the Orpheum re-
cently put into practice a policy of
selling reserved tickets in neighbor-
hood drug stores at regular prices
plus five cents for a telephone call
to the theater for the reservation, it
was with the thought of stimulat-
ing matinee business primarily.
This gave the patron assurance
that seats would be held at the box
office inasnnich as they were paid for
in the drug store and the reserva-
tion phoned in direct, whereas
C.O.D. reservations are all released
at least an hour before the show. The
plan is working out well. While
matinee business has been stimulated
somewhat, evening reservations by
this method are becoming so popular
that the house has withdrawn all
publicity on the service. All reserv-
ed seats are sold every evening with
a large surplus demand after the sup-
ply is exhausted.
Sudekum Buys Another
Louisville — The Princess at Hop-
kinsville, Ky., has been sold to the
Crescent Amusement Co. of Nash-
ville, Tenn., for $30,000, it is stated
by Tony Sudekum, president of the
company.
Minneapolis Branches Move
Minneapolis — Universal and First
National will be joint tenants of a
one-story brick building now under
construction at Eleventh St. and First
Ave., North. They expect to move
in about the middle of December.
Remodel Arkansas Theater
Newport, Ark. — The Capitol has
been closed temporarily for remod-
eling, and will reopen soon with 400
seats added.
New Organ for Schenectady House
Schenectady — Morris S. Silberman
has purchased a new Kilgen organ
for the Rivoli at a cost of $11,500.
Tiffany- Stahl Exchange Moves
San Francisco — ^The Ti£fany-Stahl
branch, formerly located at 295 Turk
St., has moved to 288 Turk St.
Pincus to Houston
New Haven, Coain. — Charles M.
Pincus, manager of the Olympia, has
been made city manager of the three
Publix theaters at Houston, Tex.,
with headquarters at the Metropoli-
tan. He is succeeded by Jack Mc-
Curdy, who comes from the New- J
man and Royal in Kansas City.
Buys Nebraska House
Hooper, Neb. — J. Douglas of
Pierce has bought the Amusu from
A. M. Herman.
Al Sedgwick Appointed
Toronto — Al Sedgwick, brother of
Harry Sedgwick, an official of Fa-
mous Players Canadian Corp., has
been appointed treasurer of the
Tivoli.
THE
Monday. November 28. 1927 * M^^ %^^ ' DAILV
-aStl
Don't Put It OSS
Turn this over to your secretary NOW.
Instruct her to make out a check TO-DA Y.
Tell her to send it immediately to
THE FILM DAIL Y RELIEF FUND.
You'll feel happier for having done it.
We are aiming for a fund of TEN THOUSAND by Xmas.
The response so far has been wonderful.
Worthy and needy cases come up constantly.
We have known of several pitiful ones.
They need prompt and ofttimes secret aid.
The burden usually falls on a handful of men.
It is the duty of the entire industry.
If you can give a hundred do so.
If you can give but one dollar it will be just as welcome.
But GIVE SOMETHING.
To-day.
NOW.
^
Make checks payable to The Film Daily Relief Fund.
COMMITTEE
DR. A. H. GI.\NNINI-BILLY BRANDT— GOV. CARL MILLIKEN — BRUCE GALLUP— JACK ALICOATE
Try and Find a Showman
who's lost money
on ANT Hines Hit-
Just TRT it !
*
And now 3 Experts tell you
you'll Hake Nore than eyer on
C.C.BUBR /Mwntf
JOHMNY
HJiHiHijr
IN
Home Made
C.B.CARRINGTON
^ivectedbfj
CHARLEf MINE/
jpfW^Jiaa^j
When it come/ 1 }
COMEDO
yoci nd6urall)^
come to /
FIR/T,
LARRY URBACH
VARIETT
Haven't seen so many new and funny
JED BUELL
NCR. WESTLAKE THEATRE
Preview made great hit with pack>
DAILY REVIEW
Fast action picture that clicks plenty of
laughs. Any audience is a Johnny Hines
audience when he is good. In "Home
:!^e NEWSPAPER
oypiLMDOM
\
ALL THE NEWS
ALLTUE TIME
VOL. XLII No. 50
Tuesday, November 29, 1927
Price 5 Cents
PLAN SCHEDULE SLASH?
MORE SAXE ALLIES VOTE
FOR DEAL WITH WESCO
30 Saxe and 85 F. & R.
Theaters are Reported
Involved
Minneapolis — Wesco will
take over Saxe and Northwest
Theaters chains, or a major
portion of the houses of both,
states a Los Angeles dispatch
to "Greater Amusements" de-
claring reports are persistent
that the Coast firm will acquire
30 Saxe and 85 F. & R. houses
Saxe has a chain of 45 Wis-
consin houses, while F. & R.
has close to 140. In some of
the latter, however, Publix is
interested. Payment is to be
made in stock of Wesco, the
dispatch states.
Milwaukee — Stockluil(ltT> of at
east six Saxe theaters liave ratified
the proposed deal which will place
the houses in W'esco's chain. These
louses are the Miller, downtown com-
(Conlinucd on Pane 7)
WESCO CURTAILING ITS
SMALL TOWN ACTIVITIES
II
Salem, Ore. — Wesco will curtail
s activities in small towns, it is
Itated, following announcement that
iie three George B. Guthrie theaters
ere, recently taken over by the firm,
re to revert to Guthrie. Theaters
(Continued on Pane 7)
[00,000 Weekly Average
Attendance at Paramount
Attendance at tlie Paramount in
f:s first year totaled over 5,000,000
arsons or an average of about 100,-
OO weekly, says a statement issued
y the theater.
lilton Schwarts Made
Movietone Sales Head
Milton Schwarts has been ap-
lointed sales manager lor Movie-
jne throughout the United States.
le already has assumed his new
ities.
Germany Slashes Imports;
Trade Here Is Seriously Hit
A meeting of the export managers of Hays organization mem-
bers will be called momentarily to discuss the situation created by
the new German import regulations which will make serious in-
roads in the trade's business in that country.
Berlin (B\- Cai)le)- — American dis-
tributors in Berlin are consi(leral)l\-
upset over the new import regula-
tions made public by the CJcrman
(iovernment which remove the one-
for-onc "kontingent"' and limit the
importations to 170 over a period
of eigliteen months, tliereljy slash-
injj: to the bone this market for all
imported pictures, including Aukt-
icaii.
.\li told, tlic (iovernment will al-
low 200 pictures to be brought in
{Continued on I'Of/e 7)
it
" TO MAKE 2 !TAX CHANGE EFFECTIVE
YEARLY FOR U. A. 30 DAYS AFTER PASSAGE
Calling tor release of two picluri-
a year through United .•\rti--ts. Con-
stance Talmadge has signed a long
term contract with Joseph M.
Sehenck. The first picture inider the
new arrangement will be "l*"ast of the
(.Continued on Pane 7)
8261,785 Net Reported in
15 Months by U.A. Chain
Net profits of $261,785 arc reported
by United Artists Theater Circuit,
for the 15 months ended Aug. 15.
This is equivalent to $6.54 a share
earned on 40,000 shares of seven per
(Continued on Paijc 7)
lias.'iinnton liurcan of TIIF. FILM DAILV
Washington — .Although the Mouse
ways and means connnitlee has not
\et determined definitely upon the
date when ta.x rate changes in the
new revenue bill shall become ef-
i Continued on Pane 7)
Joe Brandt Back After
Extended European Trip
Joe Brandt, i)resident of Colum-
bia, has returned from a three
months' trip to Europe wlure he
visited practicall\- every c(>iiiitr\ on
the Continent. Me has made ar-
(Continucd on Patjc 7)
Relief Fund Grows
With ])ut tlirec- days" start the FILM DAILV Rl'lLII-:!-"
FUXD has readied tlic s])k'iKlid total of eleven hundred and fif-
teen dollars. Among those who sent in checks yesterday wrre
lul Schiller, Tommy Goldlierg of Baltimore. Jack .Storey, Frank
Walker ui the C'onierford theaters. Artie Stehbins, Dave Bader
and Leo Klebanow of the Longacre Press. The good news must
have already hit the Coast for among the bright spots yesterdav
was a telegram from Jimmy Grainger in San Francisco pledging
a substantial contribution.
Don't put it off. If you have not already sent in your bit
do it to-day. XOAV. No matter how small. Every little bit
helps. We want to reach the ten thousand dollar mark by Christ-
mas. And we'll do it, too.
The cause is indeed worthy. It should have the earnest
(Continued on Page 2)
Fewer Films from "Old
Line" ('ompanies Held
in Prospect
Los Angeles— ^Limitation ot
output next year to eliminate
overproduction may be under-
taken by producing executives
a majority of whom are here
from Nevi' York, according to
report.
The curtailment, alleged to be
planned, may be due to the Fed-
eral Trade Commission's stand
against block booking. If car-
ried out, it is stated, the reduc-
tion of product would result in
fewer but better pictures from
national companies.
Under the reported plan, in-
dependent producers would be
expected to increase their out-
lays and supply the difference of
product which might be requir-
ed, thus assuring a plentiful
supply.
PROFIT SHARING BASIS
FOR STARS IS PLANNED
Los Angeles — Placing of s':ars
on a profit-sharing basis, with
salary guarantees eliminated, is
(Continued on Page 7)
What's First ?
What short subject 's the
most important on the theater
program — and why? How do
the other types of pictures in
the field of the one and the two
reeler fit into the scliemo of
things?
David J. Chatkin, film buyer
for the Publix circuit and gen-
erally recognized as one of the
best short subject analysists in
the industry, gives his idea of
the answer in the Short Sub-
ject Quarterly out on Saturday.
Worth reading.
THE
■s^ai
DAILY
Tuesday, November 29, 192'
VotXLIINo.Se Tuesday, Nev. 29, 1927 PriceSCents
lOHN W. ALICOATE
Publisher
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York, N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736
4737-4738-4739. Cable address: Filmday,
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel: 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London. W. I. Bet
lin — Lichtbildbuehne, Friedrichstrasse, 225.
Financial
Paramount common gained a point during
yesterday's trading, closed at 109^, with
6,100 shares changing hands. On the other
hand Pathe Exchange "A" dropped a point,
closing at 23^.
High
40
Low
39Ji
Am. Seat. Vtc.
♦Am. Seat. Pfd.
♦Balaten & Katz
*Bal. & Katz Vtc
Eastman Kodak ..169J4 167j4
*tFilm Inspection
"First Nat'l Pfd
Fox Film "A" . . 79"/^
TFox Theaters "A" 19}4
*Intern'l Project
Loew's, Inc 5654
ttLoew's, 6s 41ww 99Ji
ttLoew's,6s41x-war. 105^
M-G-M Pfd 25 H
*M. P. Cap. Corp
Pathe Exchange . . 4^4
Pathe Exch. "A". 24 J^
ttPathe Exch. 7s37 86J4
Paramount F-L ...109K
Paramount Pfd. ..120^
ttPar.Bway.514551 . 10114
**Roxy "A" 29
**Roxy Units 33
**Roxy Common . . 8
Skouras Bros 35
Stan. Co. of Am.. . 5754
tTrans-Lux Screen 4%
Univ. Pictures . . 98J4
*Univ. Pict. Pfd
tWarner Bros. ... 13
Warner Bros. "A" 23}^
78K
19J4
55J4
99
105 3/^
25
'4Ji
23 J4
86/2
1075/^
120?4
101
30
36
9
Close
40
48
COJ^
7354
167K
104}^
79
19J4
10
56
99
105^
25 Ks
7
454
2354
86^
109K
120J4
101
57J4 57J4
4-^
98
\2Vi
4?
98
97J4
12Ji
22J^ 23
Sales
700
1,000
1,700
1,700
2".66o
5
25
200
'266
1,300
1
6,100
300
11
400
30
I'.SOO
1,200
•Last Prices Quoted ''Bid and Asked (Over
the Counter)
tCurb Market ttBond Market
NOTE: Balaban & Katz is listed on the
Chicago Board; Skouras on the St. Louis
Stock Exchange and Stanley in Philadelphia.
HENNEGAN
Program
Covers
S>pecioX T)esigns for
all Holidays,
Write for Samples
The HENNEGAN CO.
Cincinnati, Ohio
Relief Fund Grows
(Coutiinit'tl from Ptigc 1)
consideration of every one in New
York film circles. To come face to
face with some of these pitiful cases
as they come up is to realize the
humanness of the committee in un-
dertaking this work.
The following are already con-
tributors. Some have given five
dollars. Several have sent in checks
for one hundred. The amount does
not matter. The big thing is the
thought. YOUR desire to help.
Watch This List Grow
Will H. Hays
George Weeks
Ed Schiller
Dr. A. H. Giannini
Jimmy Grainger
Charles B. Mintz
Bruce Gallup
Jim Normanly
Don Mersereau
M. J. Mintz
Victor Shapiro
Moe Streimer
Billy Brandt
Red Kann
Dave Bader
Marvin Kirsch
Leo Klebanow
Tommy Goldberg
J. E. Storey
Frank Walker
Artie Stebbins
Jack Alicoate
Union Linked with Attack
on Brooklyn Musicians
Hackensack, N. J. — The New York
Musicians' Union was held respon-
sible by Detective Allyn of the
prosecutor's office for the attack on
four Brooklyn violinists while on
their way home Friday night after
playing at an Englewood theater.
These men had refused to join the
union and two of them were so
severely beaten that they were re-
moved to a Hospital.
"Love" Opening Tonight
"Love,'' screen adaptation of Tol-
stoi's "Anna Karenina," which co-
features John Gilbert and Greta
Garbo, will have its premiere tonight
at the Embassy, replacing "Quality
Street."
Aileen Brenon Returns
Aileen St. John Brenon of the
Roxy publicity staff has returned
after an eight weeks' vacation in
Europe.
First Road Show for "Tom"
Detroit — The first road show en-
gagement for "Uncle Tom's Cabin"
has opened at Shubert's Lafayette.
Presentations
Omaha — Joe Parsons is one of the
draws at the Riviera, playing the
Publix circuit.
Mario & Lazarine in Buffalo
Buffalo — Mario and Lazarine are
one of the current attractions at the
Buffalo.
Bert Hanlon at Senate
Chicago — Bert Hanlon is playing the
Senate.
Ed Lowry at Ambassador
Ed Eowry is one of the stage at-
traction, at the Ambassador, St.
Louis, booked by the Morris office.
Bernard & Henry on Publix Time
Bernard and Henry are on the cur-
rent bill at the Tivoli, Chicago, being
booked on the Publix southern unit
by William Morris.
Phonofilm Stockholders
Vote Chattel Mortgage
Consent to a chattel mortgage ar-
rangement on the part of the direc-
tors of American De Forest Phono-
film was voted by stockholders at a
meeting last Saturday, following a
statement from I. W. Schlesinger
that his company had made arrange-
ments with De Forest to assume an
active interest in the company.
Maclyn Arbuckle Gravely 111
Ogdensburg, N. Y. — Slight hope
for recovery of Maclyn Arbuckle,
veteran screen actor, is held at the
home of his wife's parents at Wad-
dington, following a relapse. He went
to Waddington about 18 months ago
suffering from nervous breakdown.
Charles Goetz at Richmond
Charles Goetz of States Cinema
Co., is at Richmond where "Mother-
hood' 'is to open Dec. 5. This will
be followed Dec. 12 with opening
of the picture at Norfolk.
Allen at Oklahoma City
Oklahoma City — C. W. Allen, has
been apj)ointed manager of the
Pathe branch, succeeding Edward S.
Oldsmith who has been transferred
to Kansas City.
44
Now Available
For The State Right Market
A 7 reel feature production
THE BLUE DANUBE
11
Inspired by the famous waltz by Johann Strauss
WIRE OR WRITE FOR YOUR TERRITORY
Aywon Film Corporation
NATHAN HIRSH, Pres.
729 Seventh Avenue New York City
Fined for Transportation
of Fight Film Pictures
Little Rock, Ark. — Judge Neblet
in v. S. District Court fined N. F
Wertheimer, chain operator $500 foi
having the Dempsey-Sharkey figh
films transported from Dallas t(
Little Rock for use at the Palace. Th(
judge criticized the inconsistency oi
Ihe Federal law that forced him t.
impose the fine, remarking that h(
could not see the logic in forbidding
transportation of the films whei
people were permitted to witness th(
actual spectacle, and when news-i
papers and radio stations could in-
form the public of all details of th<
fight.
Improve K. C. Isis
Kansas City — The Isis at Troos'
Ave. and 31st St. has been entirelj
remodeled at a cost of |50,000, witi
1.500 new seats installed.
"Helen of Troy" Opening Dec. 9
"The Private Life of Helen oli
Troy," First National's picturizatior'
of John Erskine's novel, opens Dec,
9 at the Globe. Maria Corda is staij
of the picture which her husband
Alexander Corda, directed.
Rossman In Rochester
Earl Rossman has gone to Roches-
ter to confer with Eastman Kodak
officials in connection with his next
Alaskan trip.
MOTHERHOOD
ROAD SHOW
The World's most human photoplay.
Breaking Box Office records every-
where.
STATES CINEMA PROD. CORP.
729 7th Ave., N. Y. C.
M»^{4 ,
If You Are in tbe>
Market for Any Kind of
MOTION PICTURE
APPARATUS
CONSULT US AND SAFB
MONEY
SEND FOR OUR PRICE UST
It/IUOa^HBYS
^▼110 West 32«'St„Nctt;york.N.y.^
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Motion Picture Department I
U. 8. and Canada Agenf for DebrU \\
I
AMALGAMATED
VAUDEVILLE AGENCY
Attractions for
Picture Theatres
Standard Vaudeville Acts
1600 Broadway, New York City
Phone Penn. 3580
$
10 0 0 CASH!
for best theatre advertising campaigns
on
24 SHEET
exhibitors, theatre managers
and theatre advertising and
publicity men!
^ How would you sell — advertising, publicity and exploitation — HAROLD
LLOYD in ^^SPEEDY" to your public? The picture deserves the best campaign
ever put behind a big special. Harold Lloyd and Paramount want to slart you
thinking about it at once. We will pay good cash money for suggested campaigns.
Read the synopsis, look at the 24-sheet, play with the title. Prepare a compre-
hensive, practical campaign. qSend it BEFORE DECEMBER 26TH to
'^ SPEEDY", Harold Lloyd Corporation, 1501 Broadway, New York City.
^y \\
*iOOO
Synopsis of
HAROLD LLOYD
in 'SPEEDY'
Speedy, a super-active boy of
the New York streets, is so
called because of the speed with
which he gets and loses jobs.
His warmest friends are Pop
Dillon, owner and driver of the
last horse car line in New York,
and Pop''s pretty granddaughter,
Jane.
Speedy's weakness is baseball.
After a gag-filled holiday with
Jane at Coney Island, he gets a
job as taxi driver. In an ex-
citing trip thru N. Y. traffic
with Babe Ruth (in person) as
passenger,
he lands Babe at
Yankee Stadium just in time
for World's Series game. Only
to learn that the villain of the
story, knowing Pop Dillon
must drive his car once a day
over the line to hold his fran-
chise, has abducted the car and
horse.
After wild adventures Speedy
locates car and horse and drives
it madly thru N. Y., returning
it just in time to make the run.
Pop gets $100,000 from the
electric trolley people for his
franchise and Speedy gets Jaue.
PRIZES FOR
SHOWMEN!
Best Campaign . . . $200
2nd Best ....... 150
3rd Best ....... 100
Next 11 Best . $50 each
Start working
at once on
LLOYD'S Latest
AND I
LAUGHINGEST!
Jii case of tie, duplicate prizes will be
awarded tying contestants.
I
Ml
D/^ILY ■I"»'-'^<l'iy. Nov. 29. 1927
•iUSlf>>^^StMiM
Independents Increase Schedules
Harry Garson Heads Mutual Firm Planning Franchise Sale — "Hell's Angels" Most Costly Film
Now Under Way — Air Search Starts for Bray Expedition— Other Wired News from Coast Studios
NEW COMPANIES PRESAGE
YEAR OF BIG ACTIVITY
\\ itli production curtailment <lis-
iiisscd 1)\- "old line" companies, the
independents are KcttiiiK set to move
at a rapid clip during the next year,
to sniiply the difference in jiruduct
in event of any retrenchment pro-
ijram. thus preventing possible short-
age of product.
New companies are hein.n orjian-
i/ed to meet the situation, and there
is talk that schedules will be in-
ireased next year. Da\ id Thomas
It Ralph I nee Prod., will supervise
J(i features in 1928 for a combination
of independent exchanges organized
b\ H. H. Thomas, who will dis-
tribute them. The first picture. Jack
l.ondon'.s "The Mutiny of the Klsi-
iiore," goes into production Dec. 15.
The company also will make Lon-
don's "Smoke Bellew" and "Eves rtf
.Asia."
Oscar A. Price, who heads Pellas
Photoplays, with headquarters at San
Mateo studios, is reported organiz-
ing United Directors Corp., which
will produce and have its own re-
leasing organization.
Expensive
"Hell's Angels" now under
production by Caddo for United
Artists, is believed to represent
the largest outlay of any pic-
ture now being filmed. A pal-
ace set being photographed in
Technicolor calls for an ex-
penditure of around $65,000.
Louise Fazenda, Charlie
Murray to be Co-Starred
First National will co-star Louise
Fazencfa and Charlie Murray in a
burlesque of "Julius Caesar." Carey
Wilson is writing the story.
Writers Club Offering 4
Plays on Dec. 2 and 3
lour one act plays are to be pre-
sented by the \\ riters Club Dec. 2 and
.5. Pia\s to ])e offered are: "A Cup of
rea.""'i)v I'loreiice Rverson; "l-",. and
O. 1-:.." by Klliott Crawshay Wil-
liani.s; "The Little General" and "A
Melancholy Dame." by Octavus Ro.\
Cohen. Staging of the plays is in
charge of Etnmett and Lloyd Cor-
rigan, Hal Crane and Charles Miller.
August Now Making Series
of Two Reel Color Films
Ldwin August is directing "Movie
Madness," first of a series of six two
reelers he is making for Xational
Theaters Corp. The picture is being
made at the California studio using
the I'nited Color Process. Ollie
Leach is cameraman. Jack H viand
production manager, Frank Sheridan,
Ann Carter, Toby Claude and Vin-
cent Brownell are in the cast.
M-G-M to Re-Sign Jeanne Eagles
M-G-M will exercise it> option mi
services of Jeanne l-.agles, who
makes her debut in "Man. Woman
and Sin." opposite John Gilbert, if
her stage engagements do not in-
terfere.
Lazaruss Contract Renewed
1 !• irst National has renewed con-
: tract of Sidney Lazaruss, w-riter.
Lena Malena in Barrymore Film
Lena Malena, German player un-
ler contract to De Mille. has been
.oaned for a part in "Tempest."
Hugh Allan in De Mille Film
Hugh Allan will appear appo>ite
lElinor Fair in "Sin Town" for De
IVlille, under direction of Gordon
'ooper.
Ai^hur S. Kane Arrives
Arthur S. Kane has arrived from
lew York.
IRaleigh Films Start in December
I Production of the first two of the
light pictures planned for the state
'ights market by the newly-formed
Raleigh Pictures, gets under way
■.ere early in September. Milton So-
iion is scheduled to arrive in about
en days to supervise production.
Morgan Wrote Haines' Vehicle
l).\r(in Morgan wrote "The Smart
.Set," William Haines' new M-G-M
picture, which Jack Conway is direct-
ing. The cast includes; jack Holt,
.■\lice Day, Hobart Bosworth, Con-
slaiiee Howard and Coy Watson, Jr.
Morgan collaborated with Ami Price
on the continuitv.
Hennecke to Freelance
Clarence Hennecke has com])leted
his contract on "The Chaser," Harry
Langdon's latest picture for First
National release. He intends to do
freelance gagging in future.
Tarsh Re-Signed by Laemmle, Jr.
Harr> 1^. Tarsh has been signed
by Carl Laemnde, Jr., to title the
third series of "The Collegians."
Tarsh titled the second series.
"Sadie Thompson" Ready in Dec.
(iloria S\\an.->on'.s ".Sadie Thomp-
son," her second picture for United
Artists, will be ready for release in
December. C. Gardener Sullivan is
titling the picture.
MUTUAL COMPANY 18
EORMED BY GARSON
.Mutual Prtxiucers Corp. has been
organized here with Harry (iarson as
president to market pictures direct
from producer to exhil)itor.
Cnder the plan, five \ear fran-
chises will be sold exhibitors at $100
each, with a goal of 4,000 non-com-
peting exhibitors being aimed at.
Ph\>ical distribution will be through
indepeiuleiit exchanges which will be
paid 25 per cent of the territory's
rental collections.
The company i)lans 26 westerns
and farce comedies as its tirst \ear's
output.
Airplane Search Under
Way for Canyon Party
.Airplane search has been started
by the War Dept. for the 1.? mem-
bers of the joint Pathe-Bray outfit
reported lost in the gorge of the
Colorado River in .Arizona, the party
having gone there Nov. 8 to film the
Grand Canyon and the Colorado.
The party had been sent ahead from
the permanent headquarters at Camp
Elmer Pearson to establish a mo-
bile station.
The party had started with ten
days' rations. The department's
radio station at Fort Douglas is busy
night and day endeavoring to estab-
lish communications with the expe-
dition.
Hardy in Sterling Cast
Joe Rock has cast Sam Hardy in
"Burning Up Broadway," fourth of
the Sterling productions for the
1927-28 season. Phil Rosen is di-
recting a cast including Robert Fraz-
er, Helene Costello and Ernest Hil-
liard.
Hale May Make "Moon MuUins"
Alan Hale plans to create the
comic strip character, Moon Mullins,
on the screen. Hale has an interest
in screen rights to the character, but
says final decision as to production
of a picture based on the strip re-
mains with Cecil De Mille, to whom
Hale is under contract.
Paramount Renews Waters' Contract
Paramount has signed a new con-
tract with John Waters, director.
Lewis and Daisy Belmore Head Cast
George Lewis and Daisy Belmore
head cast of "We Americans," which
Edward Sloman is directing for Uni-
versal.
A Little
from **Lots**
By RALPH IV ILK
Hollywood
ALTHOU(;iI Doris Hill is work-
ing in "Tillie's Punctured Ro-
mance" at the Christie studio, she
makes up in her dressing room at
the Paramount lot.
* * *
"What'n in a numei" If
lined to be "Cowboy Lane,"
now it's "Love7-s' Lane."
Frank Tut tic gave Lane
Chandler kin new title after
watching him in love sceuei^
in Esther Ralnton's new pic-
ture.
* * *
■Jean Hcrnho't's hirsute adornment
is dark brown, but in his long car-
eer on the screen, he has always
worn either a wig or powdered his
hair. By the way, his father and
mother were noted players on the
Danish stage, and now Jean's son
has aspirations to become an actor.
* * 41
Incidentally, Jean's first pic-
ture appearance was in a pro-
duction made in Denmark in
1904. His stage rebut was in
"Ghosts" at the age of 19.
* ♦ *
Paul Perez is keeping busy. He
is chief title writer at the Mack
Seimett studios.
^l^ * ^^
We must add another name to our
list of hum.orists. The addition is
Rod La Rocque, whose talk at the
fiery Equity meeting is still the com-
ment of Hollywood. Rod made the
point that butchers should not be
alloived to enter production as ac-
tors, and above all, should be kept
out of the cutting room. He also
stated that propaganda to keep as-
pirants away from Hollywood would
be in opposition to the Arthur Bris-
bane editorials that urge people to
settle in California.
* * *
At the same meeting, Fred
Niblo, in illustrating a point he
wished to make, told of the
wealthy banquet diner, who
urged his fellow diners to give
three cheers for the poor.
* * *
Clothes maj' make the man, but
hair doesn't make the actor, accord-
ing to J. Farrcll Macdonald, who ex-
hibits his ow^i head, which is as nude
as a billiard ball.
Kent Opposite Billie Dove
Larry Kent has been cast opposite
Billie Dove in "The Heart of a Fol-
lies' Girl" for First National.
i
THE
-.gB^
DAILV
Tuesday, November 29, 1927
Over four hundred advertisers
have already contracted for
over three hundred pages of
advertising in the coming 1928
FILM DAILY YEAR BOOK
— Filmdom's Year Round Ad-
vertising Medium.
1928 Film
Year Book
%
Out in
January
Business Off in Far West
Theaters, Regional Says
Seattle — While controversy exists
oyer trade practices of various dis-
tributors, theaters of the nation, es-
pecially in the West, arc losing
ground in their battle for the dol-
lars at the box office, observes "M.
P. Record," in commenting on the
delays in the case of the Federal
Trade Commission against Para-
mount.
Seattle, Portland, Tacoma, Spokane,
Butte, in the Pacific Northwest, and
other key cities of the West, are not
grossing the business of the past,
"the regional says." In the face of
this, most of the cities are giving
more elaborate and more expensive
shows; and, too, there are more the-
aters, most of the new ones being
several steps ahead of the best of
one and two -years ago.
"This lack of patronage is not
explained in any satisfactory man-
ner. Business conditions generally
in the Pacific Northwest are good —
on a whole, even with the past two
years — but show business is not.
There are some who contend that
block booking, with a large number
of poor pictures which even the big
circuits are forced to play, has put
the crimp in theater patronage.
"Certainly, when every picture
made stands on its own feet and each
theater must do likewise, we will
know more about the 'why' of a let-
up in show business."
Form Illinois Corporation
Springfield, 111. — Bernice Theater
Corp. has been formed here to oper-
ate and manage theaters. Incorpor-
ators are M. Atlas, E. Klein, and S.
Kremen. The company is capital-
ized at $50,000.
Two California Companies Formed
Los Angeles — Circle Theaters has
been chartered to acquire two the-
aters. Its officers are Simon Laz-
arus, A. Alperstein and Harry Vin-
nicoff. The Community Theaters has
been formed by the same officers.
Permission has been granted in both
instances to issue 200 shares at $100
par.
Close Grand Rapids Orpheum
Grand Rapids, Mich. — The Or-
pheum will close Dec. 1 after hav-
ing unsuccessfully tried various
policies.
Remodel Pimlico, Baltimore
Baltimore — Y. Carman has made
extensive improvements in the Pim-
lico, including increase in seats from
900- to 1,350. New Haywood-Wake-
field chairs were installed.
Improve Aurora, Baltimore
Baltimore, Paradise .\musement
Co. has completed redecorating the
Aurora at a cost of $15,000.
Cumberland House Cuts Prices
Cumberland, Md. — -The Capitol has
reduced its prices to ten and 20
cents, showing first-runs.
Meisner Sells Greenfield House
Greenfield, la. — C. O. Meisner has
sold his theater here to H. A. Stan-
ley
Texas Company Plans
De Luxe Suburban Houses
Oak Cliff, Tex.— The Oak Cliff
Amusement Co. has been formed by
Harold Robb, W. G. Underwood and
C. R. McHenry to handle a chain of
de luxe suburban and neighborhood
houses. The company has pur-
chased the Midway here from R. D.
Suddarth, and plans to build a de
luxe suburban house seating 1,600.
In line with the policy of this
company, exhibitors generally in this
territory realize that theaters in the
smaller cities must be brought up to
(late in order to meet the public de-
mand.
Booking Harris Houses
Peoria — Great States Theaters has
taken over the booking of the Ed
Harris theaters, the Columbia and
Princess. Harris continues in con-
trol.
Fight Film Arrest
Grand Saline, Tex. — W. H. Spen-
cer, manager of the Palace, has been
arrested for showing the Dempsey-
Tunney fight films, and placed under
$1,000 'btjnd to await trial.
Wausau House Opens
Wausau, \Vis. — The Grand with a
seating capacity of about 1,500 open-
ed Thanksgiving Day. Frank Welter
is manager of the new house.
Indiana Theater Declared Safe
Indianapolis — Five building and
engineering experts have reported
that the Indiana is perfectly safe, af-
ter malicious reports had been circu-
lated that, the building had been con-
demned. The Circle Theater Co. em-
ployed the engineering experts to
disprove the reports.
Sells Marshall Theater
Marshall, Tex. — Claud Dorough
has sold the Queen to Col. H. A.
Cole and Albert Norman, who oper-
ate the Grand here.
Remodel Dorbandt's Theater
Jacksonville, Tex. — Dorbandt's the-
ater has been closed for complete re-
modeling and enlargement of the
house to seat 1,000.
To Rebuild Le Roy
San Saba. Tex. — E. G. Lockley has
completed plans for rebuilding the
Le Roy recently destroyed by fire.
1
Wins Sunday Fight
Austin, Tex. — J. J. Hegman, the-
ater owner, was acquitted by a jury
of violating the state Sunday "blue"
laws by operating on Sunday, along
with five other theater owners. The-
aters here have been giving Sunday
shows to test the strength of the
law and public sentiment.
Continuing Trips
Vonceil Viking, New Mexico girl
who is riding on horseback from
New York to Los Angeles boosting
Universal western pictures in gen-
eral and Ted Wells' Westerns in par-
ticular, is now in South Carolina,
with more than one-quarter of her
journey behind her. She is push-
ing on despite injuries received when
hit by an automobile.
Ii
THE
Tuesday, November 29, 1927
DAILY
Profit Sharing Basis
For Stars is Planned
^Continued from l\\iu- li
reported planned by producers
in a move to reduce production
costs.
Under the reported plan, high-
salaried players would be offered
a "cut" on profits of their pic-
tures. Around 20 stars wouk'
be affected by such an arrange-
ment which may become gen-
eral.
United Artists' stars are on a
straight percentage arrangement
as producing-members of the
company.
Wesco Curtailing its
Small Town Activities
(Continued from Page 1)
involved are the Elsinore, Grand and
Ore.
However, Wesco has but recently
took over the Rivoli and .Mta, at
Pendleton, and whether these are
to be retained, has not yet been an-
nounced.
Joe Brandt Back After
Extended European Trip
(Continued from Paiie 1)
ranKenients for distribution of his
company's product in most of the key
cities of Europe and in London.
Close contacts have been established
with distributors in France and der-
manv.
Professional Prod. Gets Charter
Albany, N. Y. — The Professional
Productions Corp., Delaware firm, has
been authorized to extend its opera-
tions and granted a charter to eiiKapc
in production of films and financing
of theatrical enterprises in New York
State. The companv is capitalized
at $1,000,000 and will' locate its New
York offices at 239 \V. 42nd St.,
New York City. Richard Condon is
treasurer.
Carmichael Heads U. A. Division
Atlanta — Following recent an-
nouncement by United .A.rtists of its
new domestic sales plan, several
changes in the Atlanta e.xcliange be-
came effective this week, the most
important being the promotion of
W. G. ("Mike") Carmichael to the
post of divisional sales manager, with
headquarters at Washington.
In his new position, Carmichael
will have supervision over .\tlanta,
Charlotte, Pittsburgh, and Washing-
ton and, beginning last Monday, all
salesmen in these four points will
report direct to him.
Buys Denver Theater Lease
Denver — Joseph Buclihaltcr has
purchased the lease of the Rivoli
from F. O. Brown for $200,000. The
house seats 2,300.
Bowden Buys Colorado House
Arvado, Colo. — B. F. Bowden has
purchased the theater here from R.
A. Preuess.
"Story of Films"
'The Story of the Films," a
compilation of the Harvard (
Lectures, edited by Joseph P.
Kennedy, is just off the presses,
having been published by A. W.
Shaw & Co., Chicago. The
edition contains lectures by
Will H. Hays. Adolph Zukor.
Jesse L. Lasky, A. H. Giannini,
Cecil B. DeMille. Earle W.
Hammons, Milton Sills, Sidney
K. Kent, R. H. Cochrane,
Samuel Katz, the late Marcus
Loew; William Fox and Harry
M. Warner.
"Connie" to Make 2
Yearly for U. A.
(Co)iliiuted fntm Page 1)
Setting Sun," by George Barr Mc-
Cutcheon. No director or support-
ing cast as yet has been chosen.
Constance Talmadge follows her
sister. Norma, into United Artists.
"The Dove," to be released in Jan-
uary, will be Norma Talniadge's first
United Artists picture, and "A Wo-
man Disputed," to go into production
Christmas week under direction of
Henry King, her second.
Tax Change Effective
30 Days After Passage
(Continued from Page 1)
fective, it is understood that the in-
creased admission price exemption
will go into effect 30 days after the
bill is approved by the President.
In enacting revenue bills in the
past it has been the custom to make
changes in miscellaneous taxes ef-
fective after a 30 day period. The
changes in the corporation tax rate
and in income taxes would be effec-
tive on this year's income.
■ •
Eckston Managing Strand, Detroit
Detroit — William Billy lickston
has been appointed manager of the
Broadway Strand which has been re-
opened after being closed for six
months. The theater will now be
operated by the owner, the Davis
Stott estate, which has made a deal
with I'liiversal Theaters Corp. to take
it off their hands.
Bomb Lansing at Detroit
Detroit — The Lansing at Gratiot,
and Mack St., was bombed, and the
entire front of the theater was de-
molished. The owner is at a loss
to ascribe motive for the outrage, as
he has had no labor troubles.
Cosco Sells Two
Detroit — Joe Cosco has disposed of
the Granada and Stratford, but he
still retains the Harper and Jefferson.
$261,785 Net Reported in
15 Months by U.A. Chain
(Continued from Page 1 )
cent convertible preferred stock. Jos-
eph M. Schenck points out in the
report that "the statement takes in
earnings of each house only from
the date of its acquisition, in most
cases covering only a small fraction
of the year."
Germans Cut Imports;
Trade ilere Is Hit
(Continued finnt Page 1)
between Jan. 1, 1028 and June 30.
1929. Of that lunnbcr, 90 permits
will be held out lo be disposed of as
the (iovernnient >eis fit. It is an-
ticipated this number will be divided
anumg the foreign distributors who
•■how their friendliness for German-
made product by taking tiieni over
for distribution in their respective
cotmtries.
I'lxport circles in New York are
very much disturbed over the new
( ierman import regulations. The
seriousness of the situation may best
be illustrated by the following:
By the end of this year, about 250
.\merican pictures will have been
sent into Germany. The new regu-
lations made it possible for only 170
to be sent in the next eighteen
months, on this basis: Eighty-five
for all of 1928 and eighty-five for the
first six months of 1929. If Amer-
ica secured the entire allotment for
1928. its total business would never-
theless slump off considerably.
It is understood in New York that
the change was made in Berlin be-
cause of the German Government's
belief that in this manner cheap
pictures, such as are now made to
meet the quota, will be eliminated
and the whole tone of the produc-
tion improved. In reporting the de-
cree, the New York Times states
yesterday:
"There is a rumor that the Com-
missioner's action is a reprisal for
the quota in the American immigra-
tion system, though the idea is not
credited to the Foreign Office. This
report contends that on account of
the inability of Germans to emigrate
to .America, where jobs are more
plentiful and pay higher wages, the
film import restrictions were effect-
ed in order to encourage home pro-
duction, thus creating jobs and help-
ing the labor situation."
Vote Against Open Sunday
Roselle Park, X. J.— The Parent-
Tsachers Ass'n unanimously voted
against Sunday shows. The town is
being canvassed from house to house
for signatures to a petition for a
closed Sabbath.
Reopen Dundee Theater
Dundee, N. Y.— Harold Paddock
and hVeeman .Stalker have reopened
the Beekman which they purchased
from A. C. Betts.
Rossi Claims Mistaken Identity
Declaring that he is the victim
of mistaken identity, with his name
used b\- another to further a scheme
to smuggle fight films into Colorado,
Charles Rossi of Premier Pictures
goes to trial Wednesday at Hoboken,
N. J. charged with transporting the
lilni>-.
A Correction
In a dispatch from St. Louis pub-
lished Nov. 23, it was incorrectly
stated that Georg'e McKeon, new
Fox special representative, is to have
jurisdiction over 16 exchanges. Mc-
Keon is working on a special sales
assignment, but has no jurisdiction |
over any exchanges.
More Saxe Allies Vote
for Deal with Wesco
(Continued from Page 1)
bniation house; the Tivoli, neighbor-
hood theater, in Milwaukee, and the
(iateway, (Jrpheuni, Majestic ancl
Cameo at Kenosha, valued at ap-
|.i..ximately $2,000,000.
Oflicials of the Saxe Enterprises
decline to state how far-reaching the
sale will be, but it is believed that
stockholders of other theaters of the
Saxe chain will meet in the near
future.
The Tivoli is reported valued at
S12.S,000, the C"ameo and Majestic
about the same amount. The Gate-
way is under construction at Kenosha
at a reported cost of around $850,-
000, while the Kenosha Orpheum is
valued at approximately $500,000.
Tlu four Kenosha houses are oper-
ated by the Kenosha Orpheum The-
ater Co.
Saxe officials deny a report that the
Auditorium and Park at Waukesha
are involved in the deal. fhey de-
clined to discuss whether stockholders
of these houses will meet to consider
terms of the proposed sale.
The nation's
strength is the
nation's health.
Buy
Christmas Seals
and
help preserve it.
THE NATIONAL, STATE, AND
LOCAL TUBERCULOSIS ASSOCI.
ATIONS'OF THE UNITEDSTATES
DAILY
Tuesday, November 29, 1927
b
And That's That
By PHIL M. DALY
DIZZY DAZE, our Hollywood un-
derground reporter, has come
out of his trances, and radioed us
the following useless items:
A producer was all set to film
"Paul Revere's Ride" as a great
patriotic spectacle. But some guy
dug up the fact that prancing Paul
rode a plug that was suffering from
English spavin. So they gave up
the idea in deference to Mayor
Thompson of Chicago.
Speaking of Chicago, a producer
of "quickies" advertised for a direc-
tor who could make a cheap battle
scene for a war feature. And a Chi-
cago bandit offered to shoot all the
Hollywood extras at $7 a hundred.
A bunch of the boys and girls
from Hollywood attended the Uni-
versity football game. They felt
right at home when the cheer leader
with a megaphone started jumping
up in the air.
Fashion Note — Stars will wear
salaries much shorter this season.
Private yachts, Beverly Hills bun-
galows and other little fancy trim-
mings will be discarded. Simplicity
will be the keynote. All the smart
set are just crazy about the idea.
In fact some of the stars have al-
most gone nutty over it.
New Theaters
Odessa, Tex. — Two new theaters are to
be erected by Abilene and Dallas interests.
Bradley, Okla. — Dell Bennett has opened
a theater here.
Cincinnati— O. P. Grischy has opened the
Broadway at Broadway and Pearl Sts.
Pottsville, Pa. — Samuel Friedman has
opened the Capitol, seating 2,700.
Chicago — The Chelten is scheduled to open
Christmas day.
Westmont, 111. — Work is progressing on
the Westmont, which will soon open.
Mont Clare. III.— An $850,000 theater is
to be built at" Neva and Grand Aves.
Joliet, 111.— Great States Theaters is plan-
ning a $1,000,000 theater for the northeast
corner of Scott and Cass Sts.
Mt. Vernon, Ind. — The Empress has
opened.
Birmingham — The new Kunsky-Birmingham
has opened.
Detroit — Ground has been broken for the
$30,000,000 Fisher building on West Grand
Boulevard which will house a theater.
Eagle River, Wis. — Eagle River Amuse-
ment Co. is planning a 500-seat house to be
ready next May.
Kanukana, Wis. — The Kimberley Co., local
real estate dealers, has purchased a site
for a theater.
Prepare New Censorship
Ordinance for Chicago
Chicago — An ordinance placing
under political control the city's pic-
ture censor board, now selected by
civil service examinations, is soon to
be presented to the city council. The
ordinance is being drafted by James
W. Breen, first assistant corpora-
tion counsel. Under the ordinance,
the board would be appointed by the
mayor with the consent of the city
council. Breen expects to present
tiie new ordinance in about three
weeks.
Kiel, Wis.— Pastime Theater, Inc. has
been formed for $35,000 to build the Pas-
Open Season for Banning
Films Under Way Abroad
Berlin (By Cable)— This is the
open season for banning pictures.
Following the sentiment aroused in
Spain by "Valencia." and the subse-
quent ban, now lifted, on M-G-M
films, Berlin censors have barred
"Hotel Imperial," as German propa-
ganda. Turkey has rejected "Me-
tropolis" as communistic propaganda,
and Italian authorities have ordered
deletions in the picture. In China,
the Manchurian government has re-
scinded its ban against "The Big
Parade" after deletions.
Michalove Launching New
Theater Chain in South
Atlanta — Dan Michalove will
spend several days here making pre-
liminary surveys incidental to his fu-
ture activities in theater acquisition
and development. It is understood
that he has under consideration a
number of deals. He expects to re-
turn to New York within ten days
to conclude certain negotiaiions now
pending.
Birmingham Opening Dec. 26
Birmingham, Ala. — Opening of
Publix's new $1,500,000 theater, the
Alabama, will take place Dec. 26.
Workmen are putting the finishing
touches on Birmingham's newest
house.
Stanley Hand at Charlotte
Charlotte — Stanley Hand, of
Washington, has taken over man-
agement of the Pathe branch, suc-
ceeding E. L. McShane. McShane
assumes the duties of sales manager
and W. F. Lenehan as special feature
representative. The sales force in-
cludes R. C. Price, R. S. Mitchell
and Chase White.
Corriveau at Vancouver
Vancouver — Godfrey Corriveau has
been appointed manager of the Wind-
sor, a suburban house of Van-
couver, B.C., by Famous Players.
Corriveau was the second man to
become identified with the automobile
business in Vancouver, this being in
1907. In 1911, he built the Grand-
view, which he operated for a num-
ber of years, later going to the Globe,
Columbia and Kitsilano.
Sierra Sells Greater Features
Detroit — Dale Hanshaw, president
of Sierra Pictures, has arranged with
(ireater Features exchange to handle
the Earle Douglas series of six fea-
tures.
DARY TIPS WIUCM MEAN OOLUCS (OQ SUOWMCN
"The Gorilla"
(First Nat'l)
A publicity stunt staged that won
first page space in the feature sec-
tion of the San Antonio Light with
a four-column cut, was the sending
of a man dressed in a gorilla cos-
tume to the municipal zoo in Brack-
enridge park to see the effect the
s>'nthetic gorilla would have on ani-
mals. A lioness was the only one
that shov\ed fight, and a picture of
the gorilla in front of the lion cage
was made, showing the lioness brist-
ling on her side of the bars. The
same costume was used for effective
publicity when the man-made gorilla
paraded the streets on a lead chain.
— Wni. Epstein, Aztec, San Antonio.
"My Best Girl"
(United Artists)
A man dressed as a boy and an old
man carrying an ear trumpet spent
their time riding the surface cars and
mingling in places where crowds had
gathered. They used the old gag
about the boy wanting to see "My
Best Girl" at the Des Moines and of
course it was made more emphatic as
the boy yelled to make the old man
hear. — H. D. Grove, Des Moines,
Des Moines, la.
Lewis Evans Promoted
Oklahoma City — Lewis Evans has
been promoted to house manager of
the Follv.
200 in Chadwicks Theater
Ordinance are Vaccinated
Albany, N. V.— More than 200
persons who attended a theater at
Chadwicks were vaccinated recently
by order of the health officer. A
girl of ten who had been absent from
school and was visited by the school
nurse, was found to have a rash. She
was taken to a physician who ordered
the child's parents to keep her home
but instead of remaining there, the
girl went to the theater to follow
her usual work of selling popcorn.
In the meantime the attending phy-
sician had called upon tlie district
state health oflicer to assist in diag-
nosis. With the local health officer
they followed her to the theater and
it was then determined that the child
had smallpox.
Dr. Clark ordered the manage-
ment of the theater to stop the
showing of the picture and an-
nounced that every one in the audi-
ence either would have to be vacci-
nated within three daj's or be quar-
antined for three weeks. The names
of all the patrons were taken as
thf\ left the theater.
Zabin with United Artists
James Barton Zabin has joined
Vic Shapiro's advertising and pub-
licity department at United Artists,
taking charge of exhibitors' service.
For the past two years Zabin has
been in the Paramount advertising
department. He is secretary of the
A.M. P. A.
PAfHE NEWS
. scores more scoops
LAPORTE THEATRE
LAPORTE, IND.
Nov. 5
Congratulations splendid
service on Notre Dame-
Minnesota game. Had
pictures on our screen at
eight-thirty tonight.
TEMPLE THEATRE
MISHAWAKA, IND.
Nov. 5
Notre Dame-Minnesota
football game now run-
ning on our screen one
and one-quarter hours after
game. Congratulations to
Patiie for the scoop.
PALACE THEATRE
SOUtH BEND, IND.
Nov. 5
Notre Dame-Minnesota
game pictures on our
screen at eight forty-five.
Splendid service by Pathe
News.
GRANADA THEATRE
SOUTH BEND, IND.
Nov. 6
Important shots of Minnesota-
No tre Dame game made by
Pathe News shown on our
screen at six-thirty Saturday
oiKht, just two hours after close
of^game. This is a wonderful
service and a twenty-four hour
scoop for Pathe News. Con-
gratulations.
C.W.McDANIEL.Mgr.
]uit a few more e
NEWS unequalli
xa
mples o/ PATHE
speed and service
I
o/* FILMDOM
ALL THE NEWS
ALLTUE TIME
VOL. XLII No. 51
Wednesday. November 30, 1927
Price 5 Cents
"Love"
GlI.in'.KT ;m(l (iarlx. in
"l-ove." .\n iministakahlc
l)ox-i)flict' lombinatidii.
rile stars paired for tlu- first
time since "I-"l.sh and llie
|)evil." .\ talkinj^ ixiiiit of
i^-^reat weight — sufticient, in fact,
to sjuarantee audiences for their
new picture. In "Love" much
of the vibrant fire of (iilhert and
the slumbering fire of Garbo.
which made "Flesh and the
Devil" talked about, is to be
found. Again they make a
splendid team. Again they ap-
l)ear in a hectic but tragic ro-
mance. "LoVv.-" will l)e a suc-
cessful follow-up of this com-
l)ination's first picture.
More Customers
The nuniericallx -minded in Wash-
ington estimate a national p^ipulation
of 124.000,000 by 1930. More cus-
tomers tor motion pictures, pri>vi(led
the industry keeps taitli witli the
public it serves. Average attend-
ance now is 7,000.000 a day or rough-
ly 42,000.000 a week. Total esti-
mated population for 1"'27 i^ 1 IJ.
000,000. so that at present aliont .v
per cent of the country attends pic-
ture shows. Tlie field is still largely
virgin.
Laying the Lines
The new year will bring many
changes. In tlieater alignments, the
Mid-West will play the star roK- un-
less all signs in the heavens are
I wrong. Wesco and ."saxe are expect-
ed to become one unless a gco(Ky
niind)er of stockholders jump tiie
traces. Which, at the moment,
doesn't appear likely.
Do It and Feel Be ter
Have you joined the growing li-t
of those generous souls who have
contributed to the Relief Fund? Do
it NOW. after reading this renundcr.
It will take but a minute, but the
good to come from your act will be
far greater than \ou will realize.
K A N N
STUDIO SHUTDOWN NEXT?
Open Market Only Means to
Halt Monopoly, T.O.C.C. Says
I'.stablislinient of an open market
tei prevent monopoly which is de-
clared threatening the industry is
called for in a statement issued l>\
the Theater Owners Chamber of
Commerce, New' York, and i)nblislu'd
in full on page 8.
Trustification of the industry
threatens within a short time if this
is not done, says the statement call-
ing for elimination of:
riiidncer-distributor theater own-
ership, except exploitation houses
or theaters in closed situations, block
booking, sale of pictures before com-
l)leti()n, fnviiritisiii in the sale of
films.
"Let every producer have free and
fair access to the screen of every the-
ater, and let every theater have a
free and fair opportunity to com-
pete for the product of every pro-
ducer," the T.O.C.C. asks.
(Continued on Patjc 8)
F. & R. LOSES CONTROL
OF THEATER IN VERDICT
UFA PLANS INVASION WITH
CONTINENTAL PICTURES
Minneapolis — Culminating litiga-
tion of seven years, stockholders of
the Miles Theater Co., which former-
ly operated the Garrick here, have
been victorious in their Federal suit
{Continued on l^utif S)
DURESS CLAIMED; COURT
REJECTS UNION'S SUIT
What is said to be the first court
decision in \ew York Cit>- defming
the jjowers of a labor union and its
influence on workmen in allied labor
(Continued on Paiie 9)
huasion of the .Vnu-ricaii market
by I'fa of IJerlin is planned with
production of Continental pictures
which will not be .\niericanized but
will stand on their own entertain-
U'oiiliniicd on I'tKir '')
Production Halt Reported
Talked as New Move in
Economy Program
Los Angeles — General shut-
down of the studios in a move
to bring about lower production
costs is reported under consid-
eration by officials of leading
companies, now assembled on
the Coast. This is regarded as
but one step in the general move
to reduce costs.
The Mack Sennett studio now
is reported planning to close for
several weeks on Dec. 18, with
Warners ceasing activity Dec.
1. Other studios, it is declared,
may follow suit.
Producers also are declared
to have under consideration a
plan to curtail schedules, and
place stars on a profit-sharing
basis.
ONLY 85 IMPORT PERMITS
IN GERMANY NEXT YEAR
Important developments in
moves to lower production costs
are expected at Coast studios.
Follow news of this develop-
ment in the FILM DAILY'S
wired Coast news, a daily fea-
ture.
Berlin ( IJy Cable) -Only iS5 of
the 260 permits to be supplied to
distributors will be issued during
1928, due to the fact that "kontin-
(Continucd on I'ayc 9)
$10,000 By Xmas
Another day gone and the I'lL.M DAIIA' Rl^lJl'.l' hX'XD
is marching merrily along on to its goal of ten thousand dollars
by Christmas. Among those who sent in checks yesterday were
AI)e Rlank of Des Moines, Harry Reichenl)ach, \\'. .\. Caliban.
I'^dna Sussman and (ieorge 11. Davis. That the idea has struck
a responsive chord is manifested from the large nuinber of com-
mendatory letters arriving daily.
The committee in charge of the fund met yesterday at the
Harvard Club as the guests of Gov. Carl Millikun of the Hays
organization. 'Ihe entire committee was present including in ad-
dition to Gov. Milliken, Dr. A. H. Giannini, Billy Brandt. Bruce
Gallup and Jack Alicoate. Dr. Giannini was elected treasurer of
the fund and Gallu]), secretarv.
A list of those who have already contributed will be found
on page 2. This honor roll will be run in THE FILM DAILY
(.Continued on Page 2)
SCHENCK HITS OVERBIG
HOUSES, PRESENTATIONS
Five and six thousand seat the-
aters are absolute detriments to the
l)icture business and any showman
who offers as the main feature of
his bill anything but a feature i)ic
(Cotilinucd on Pane 4)
Newsreels Out?
Los Angeles — It was persis-
tently reported here yesterday
that both Paramount and M-
G-M would discontinue their
newsreels.
Both Emanuel Cohen for
Paramount and Felix Feist for
M-G-M, in denying the above
dispatch, declare it is a new
one on them.
THE
■c&^
DAILV
Wednesday, November 30, 1927
Ifr NEWSPAPER
•/'FILMDOM
VoLXLItN(.51 Wednesday, Nev.30, 1927 PriceSCents
laHN W. ALICOATE
Publisbcr
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York. N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday,
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel: 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London. W. I. Bet
tin — Lichtbildbuehne, Friedrichstrasse, 225.
Financial
Film issues in yesterday's market showea
a slight upward tendency. Loew registered
a one-point gain, closing at 57. Other stocks
which made fractional gains included both
Pathe issues and Paramount common.
High
40K
170
126'4
79
19^
57ii
99J4
105^4
Am. Seat. Vtc...
*Am. Seat. Pfd...
•Balaban & Kat;:..
*Bal. & Katz Vtc.
Eastman Kodak . .
East. Kodak Pfd..
*tFilm Inspection..
♦First Nat'l Pfd..
Fox Film "A" . . .
tFox Theaters "A"
*Intern'l Project. .
Loew's, Inc
ttLoew's, 6s 41ww
ttLoew's,6s41x-war.
*M-G-M Pfd. . . .
*M. P. Cap. Corp
Pathe Exchange . . 5
Pathe Exch. "A". 23}4
♦ ttPathe Exch.7s37
Paramount F-L ..111
Paramount Pfd. ..120J4
ttPar.Bway.5 J4s51 . 101 ^
**Roxy "A" 28
**Roxy Units 31^
**Roxy Common .. 7J^
Skouras Bros 35
Stan. Co. of Am.. 5734
tTrans-Lux Screen 454
*Univ. Pictures
Univ. Pict. Pfd. .. 98}4
t Warner Bros. ... 13
Warner Bros. "A". 22?^
Low
40
168H
126^4
78 J4
19
56J4
99
105K
4^
23
lio"
120J4
101J4
30
35
8}4
36
57
98 ji
12M
22^4
Close
40
48
60^
73K
170
12654
104>4
79
19
10
57
99
105%
25 Ks
7
5
2354
86/2
noji
120J4
101J4
57J4
454
98
98-4
13
225/^
Sales
600
1,000
40
1,300
1,400
io',766
11
49
200
800
lo'.ioo
100
5
200
"ib
1,000
3,100
*Last Prices Quoted **Bid and Asked (Over
the Counter)
tCurb Market ttBond Market
N(DTE: Balaban & Katz is listed on the
Chicago Board; Skouras on the St. Louij
Stock Exchange and Stanley in Philadelphia.
When you think of
INSURANCE
you are thinking of
S T E B B I N S
Specialists in Motion Picture
and Theatrical insurance for
the past twenty years
Arthur W. Stebbins&Co., Inc.
1540 Broadway N. Y. C.
Bryant 1040
$10,000 By Xmas
(.Continued from Page 1)
every day between now and Christ-
mas. Don't put it off. The cause is
most worthy. It needs YOUR help.
Put your name on this list to-day.
NOW.
Make checks payable to the FILM
DAILY RELIEF FUND.
Watch This List Grow
Will H. Hays
George Weeks
Ed Schiller
Dr. A. H. Giannini
Jimmy Grainger
Charles B. Mintz
Bruce Gallup
Jim Normanly
Don Mesereau
M. J. Mintz
Victor Shapiro
Moe Streamer
Billy Brandt
Red Kann
Dave Bader
Marvin Kirsch
Leo Klebanow
Tommy Goldberg
J. E. Storey
Frank Walker
Artie Stebbins
Jack Alicoate
W. A. Calihan
Edna Sussman
Harry Reichenbach
Abe Blank
George H. Davis
Moritz with Columbia
Allan S. Moritz has joined the sales
staff of Columbia. He was formerly
branch manager of the Tiffany office
in Detroit.
Theatre Changes
ALABAMA
Openings
Birmingham — New Pantages.
Changes in Ownership
Bessemer — ^Imperial, sold to Frank Merriett
by John Merritt; Greenville — Opera House,
sold to Grant & McKenzie by P. L. Vann;
Thomasville — The Thomasville, sold to W.
W. Lowery by R. E. Clark ; Winfield—
Family, sold to W. J. Thornton by W. J.
Boshell.
Closings
Loxley — Loxley Community Club.
ARIZONA
Closings
Sentinel — The Sentinel.
ARKANSAS
Changes in Ownership
Bentonville — Meteor, sold to M. A. Light-
man by Harry Kelly ; Gravette — Ozark,
sold to Clay Jenkins by W. O. Lewis;
Harrisburg — Browns, sold to Lionel Brown
by J. P. McCIain ; Huntsville — Dixie, sold
to Jim Warren by Harry Kelly; Junction
City — Palace, sold to W. W. CuUins by
Woodward & Farrar ; Lepanto — Majestic,
sold to J. W. Jackson by Don Portis ;
Little Rock — Capitol, Gem and Royal, sold
to N. F. Worthheimer by Publix Theaters ;
Pocahontas — Swan, sold to Swan Ent. Inc.
by C. E. Crews & Orange ; Walnut Ridge
— ^Swan, sold to Swan Ent. Inc. by Crews
& Orange.
Closings
Benonville — Royal ; Gould — Star ; Harrisburg
— Princess ; Pinson — High School.
Developing— Printing
and TITLES—
Specializing in First Prints
35 and 16 m. m. equipped
130 West 46th St. Bryant 4981
Quota Progresses
London (By Cable) — Second
reading of the films bill has
been passed in the House of
Lords by a vote of 68 to 20.
Earl Russell, speaking for the
Labor party, characterized it as
"a hothouse method of foster-
ing the industry" and called the
bill "petty interference with the
freedom of trade in the film in-
dustry." The bill already has
passed the House of Commons
and is expected to become a
law before the new year.
Rudolph at Niagara Falls
Niagara Falls, N. Y.— William H.
Rudolph has succeeded George H.
Mackenna as manager of the Strand,
Cataract Theater Corp. house. Ru-
dolph formerly was associated with
Publix in New York.
And That's That
By PHIL M. DALY
AND now another claim to fame
for Nat Rothstein, Universal's
advertising and publicity ace. Nat
lias just qualified for membership in
the HoIe-in-One Club, making the
shot by way of compensation for his
failure to get tickets for the Army-
Navy game.
At Grey, who makes things buzz
at Paramount's roadshow depart-
ment, is back from Chicago all pep-
ped up over the way "Wings" is
being received in the Windy City.
At has a sheaf of clippings from
enthusiastic Chicago papers, which
are loud in their praise.
Princeton students are raving about
what they term "untrue and ridicul-
ous" portrayal of college life in films,
and have protested to a Princeton
exhibitor. They probably figure the
films were made by Harvard gradu-
ates.
Call
WAFILMS, Inc.
Walter A. Futtcr, Prea.
for
Library Stock Scenes
New York Hollywood
130 W. 46th St. c/o Leon Schlesin^er
Bryant 8181 1123 No. Broosoa Ar*.
'WE NEVER DISAPPOINT"
tpowFjin
.^SiORATORi^
H INCORPORATED
220 WEST 42^-° STREET
NEW YORK
PHONE-CHICKERINC 2937
ALLAN A.LOWNES, CEN.MCR.
MOVIETONE NEWS TO
BE LAUNCHED DEC. 4
Fox Movietone News, experiments
for which have been conducted for
the past three months, will become
a permanent institution Sunday, when
issue No. 1 will be released to ex-
hibitors, according to announcement
i)y William Fox. The Movietone
will be released once a week.
"Love" Has Premiere
''Love," with John Gilbert and
Greta Garbo, had its premiere last
evening at the Embassy theater. The
large attendance included many well
known figures of the industry. M-
G-M, producer of the picture, was
well represented by its ofScials.
Combination Policy at Mansfield
Mansfield, O. — The Madison has
introduced a combination vaudeville
ana piLiure policy. Keith vaudeville
is shown.
H
OR L A C H E
R
DELIVERY SERVICE
Trucks leave daily from New York for
Trenton, N. J., Philadelphia, Pa., Wil-
mington, Del., Washington, D. C,
Baltimore, Md., and Richmond, Va.
Overnight iter •ice at txpresa Katei
692 Eleventh Avenue
Tel. COLumbus 3774
r Illu^tratiQg for M|gazine5 5^ Titles,
Animated Leaderj &Trailer5. ^
Technical, Indu5trial & Educational
Animation.^. F'A-A'DAHMET
p^'Tjflf^e; iJlj^yp EXPERT PHOTOCiRAPHV
EXPERT PHOTOCiRAPHV
145WEST45 5T.N.Y.CITY
TEL. BRYANT 6/06
John Eberson
an architect of interna-
tional reputation, will
write the feature article
for
the fall issue of
Motion Picture News
Theatre Building
and
Equipment
Buyers Guide
Out in December
■M
I
THE INSIDE STORY
ON CHARLEY CHASE
his long-term contract is important!
NATURALLY IT WAS TO BE
expected that Charley Chasers established box-
office name would suggest him as the new star to
be taken into the feature comedy market.
AGAINST KEENEST COMPETITION
Charley Chase is retained for the Short Subject
field. A victory for Hal Roach and Metro-Goldwyn-
Mayer.
THE
^^
DAILV
Wednesday, November 30, 1927
Sees Producers' Future Jeopardized
Schenck Hits Overbig
Houses, Presentations
{Continued from Page 1)
tnre is striking at the vitals of our
industry, declared Joseph M. Schenck
yesterday in a statement prepared
for publication in the 1928 edition
of FILM DAILY YEAR BOOK,
which will appear in January.
"Picture entertainment is the most
popular entertainment for the great
majority of the people of the world,"
he stated. "The new year should
mean greater prosperity for the mo-
tion picture industry l)ecause econ-
omists and public men of authority
have prophesied greater prosperity
for the entire country."
"My only apprehension" he said,
"as far as pictures are concerned, is
due to the short-sighted policy of our
exhibitors in building theaters of
5,000 and 6,000 seating capacity. To
keep those theaters full the owners
deem it necessary to put in a big
diversified entertainment consisting
of vaudeville, with a background of
splashy sets and crowds of supers,
nr chorus girls.
"1 believe this is right. Houses
of such size find it absolutely neces-
.sary to follow such a policy. They
spJiid so much for the vaudeville
and this diversified entertainment,
that they cannot afford to pay the
producer for the picture. At the
same time it has been proven that
the weeks that they have mediocre
pictures they cannot break even, and
ihe only profitable weeks they have
are those weeks when they have a
great picture.
"In carefully analyzing the effect
of this policy on picture producing,
you can readily see that in a theater
of 5,000 seating capacity where they
take in as much as $75,000 and $80,-
000 a week, pkiying to about 150,000
people, they spend about $65,000 for
overhead and vaudeville entertain-
ment, leaving but $10,000 for a pic-
ture, and if they do pay the $10,000
they don't make any profit that week.
"At the same time, they exhaust
150,000 people, most of whom would
go to see the same picture if it
played in a 2,000 capacity theater
withou.t any vaudeville embellish-
ment, and the picture, under those
circumstances, in three or four
weeks, would receive a flat rental of
about $25,000.
"It is absolutely essential for the
producer to receive the highest pos-
sible returns in rentals from theaters
for his picture, to enable him to re-
main in business, and if. through
an ill-advised policv, the exhibitor
squanders a lot of money in the
PATHE NEWS featured
in stage hit "The Spider"
Ray Hall, Editor of
Pathe News, delivers
Pathc News Reel
to "The Spider"
Company.
Just another instance
of Pathe News recog-
nized supremacy.
management of his theater, the pro-
ducer suffers more than anyone else.
"Through a short-sighted policy
of this character, vaudeville is on the
decline. The owners of vaudeville
theaters in past years never en-
couraged the producers of vaudeville
acts, with the result that today there
are hardly any producers left in the
vaudeville game. The policy then
was that a man produced an act for
the booking office to juggle the act
around for a number of weeks on a
nominal salary, until the big mag-
nates of the vaudeville business
would finally design to go to see the
act and pass judgment on it. If the
act did not meet with their approval,
thej' simply' did not book it; if the
act met with their approval, they
sat down, with paper and pencil, and
figured out exactly how much it cost
to run the act, and in their magnan-
imity allowed the producer a $50 or
$100 a week profit above the cost of
operation, out of which $100 he had
to advertise his investment, and when
the producer was through playing
the successful act for a period of
forty weeks and broke even, he was
lucky, — and on the act which was
discarded he had to take his loss.
"The owners of picture theaters to-
day, are short-sightedly drifting in-
to the same sort of policy, either
through over-seating towns and
splitting the business, or else through
unfair combinations through _ which
tiiey control the buying power of
product. The theater that makes it
imssible for a producer to produce
real pictures, — the kind of pictures
that keep up the interest of the pub-
lic in pictures, — is the small theater
operated at a small expense, where
a i)icture can run for nieire than one
week. The 5,000 and 6,000 capacity
theater is absolutel}' a detriment to
the picture business, and surel}' of
no benefit to it.
"Certainly any showman who
offers as the main feature of his
hill anything but a feature pic-
ture, is striking at the vitals of
our industry, and some day in
the near future will pay the pen-
alty of his short-sightedness.
"The feature picture is responsible
for the provision of necessar}' money
to build these palatial theatet^s. The
public who owns, through stock sub-
scriptions, most, — in fact all of those
theaters — bought the stock on the
strength of the theater being a picture
tlicatcr, and in my opinion, faith has
not been kept with the public, as they
turn these theaters into vaudeville
houses.
"Just as long as the policy they
piu-sue, still enables the public to re-
ceive dividends on their stock — you
don't hear any recriminations — but as
soon as the balance sheet of these
theaters is in red — and they have to
sto]) (laying dividends, the stockhold-
ers will voice their sentiments."
"Blue" or Liberal? Mo.
Town Must Make Decision
Ash Grove, Mo. — It's to be a war
to the finish, with the village going
100 per cent "blue" or else declaring
for a liberal Sabbath. A 100 per
cent club has been formed to enforce
the "blue" law^ or have it repealed,
following closing of the picture
house. Six businessmen have been
arrested for violating the law.
Hatch Returns
Stanley W. Hatch, western sales
manager for First National, has re-
turned from a three weeks' trip to
many of the exchanges in his terri-
tory. He went as far West as Salt
Lake City, covering all exchanges
between that city and Chicago.
Newspaper Opinions
Dent Buys Another
Vernon, Tex. — Dent Theaters has
purchased the Pictorium here.
"The Gauche"
United Artists
Liberty
AMERICAN—* ' * i.s .-, colorful sto. _>
which has been cut and nicely tailored to fit
Fairbanks. It has a daredevil theme and .i
Robinhood motif. ♦ ♦ ♦
DAILY MIRROR—* * * Doug appears in
fine form; dashing here and there, leaping up
and down with that monkey-like agility that
marks him out. He has lost nothing of his
old grace; he has. possibly, more so than
ever, his unique fascination, his extraordinary
fire. * * *
DAILY NEWS— ♦ * * All of Doug's fa
mous acrobatic trfcks are in this one. and a
brand new one. called throwing the bola.
At times, it must be said, he throws the liull
as much as the bola. ♦ * ♦
EVENING .TOURNAL— * ' * Whenever
Doug is on the screen, there are plenty of
thrills. He leaps up and down balconies and
roofs, climbs up trees, swings himself about
an branches, takes on all comers, and per-
forms all of his agile and picturesquely heroic
stunts. Fairbanks is magnificent. * * *
EVENING WORLD— * * * is a trifle-
slower in tempo than "The Thief of Bagdad"
or "The Black Pirate." but even so, it is a
picture about which Douglas Fairljanks m i>
feel proud. It is great entertainment anil
will draw throngs wherever it shows. * ' "
GRAPHIC — * * * A queer omibination of
pictorial heights reached in several sequenc ■'.
smooth direction, amazing spectacles, thril'-
ing moments and occasional banalities make
this latest Fairbanks film an uneven ace 'm
plishment. * * *
HERALD-TRIBUNE—* * * It is a lae
partly barbaric, partly religious, for only ha'f
tlie time does the agile and smiling star act
himself. Through perhaps five reels Fair-
ljanks scales the walls, swings from the
branches of trees and pursues beautiful maid-
ens via the balconies and cornices. ♦ * *
POST— * * * Though Dougbis Fairbanks I
seems as agile and annising as ever, his new!
picture at the Liberty theater is hardly up|
to the previous Fairbanks standar<I. ♦ ' *
SI^N — * * * Perhaps, due to the religiousi
element of the story. Mr. Fairbanks' playingj
assumes, at times, a more sedate and man-
nered air, but when the action begins, he is j
the same old Fairbanks. * " *
TELEGRAM—* * * more than many late j
products of the Fairbanks' studio, achieves af
smooth balance of its pictorial beauty, feat.sl
of dexterity and gentle romance. As in all|
Fairbanks' pictures, the sets of the current '
exhibit are impressive without being gaudy.
* * *
TIMES -* * * Mr. Fairbanks is no le^s
agile than he has been in other productions:
perhaps he has even more chances here to
display his agility, for he not only vaults
into the saddle with amazing speed, but
when he escapes from a prison cell he per-
forms antics that even simians might envy.
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LOIS MORAN
j^VER since her memorable performance as the young
O patrician in "Stella Dallas" one of the most acclaimed
and most sought-after of the younger players, Lois Moran has
been signed to an exclusive Fox contract in accordance with
the Fox policy of securing for your theatre the best the
screen affords as exemplified in lovely youth! Lois Moran's
great popularity with the public will become an asset at your
box-office in her new Fox Pictures. Following "Publicity
Madness" she will be seen in "Sharpshooters," with George
O'Brien, directed by J. G. Blystone.
<(J
No. 9 OF A SERIES
fe5.-
EARLE FOXE
FOX recognizes that youth forms 2f large por-
tion of the screen's audience and so encour-
ages youth to push to the front in the screen's
leading delineations. Here is a young player
whom ever-growing popularity and genuine
talent have lifted from the ranks of a comedy
star to fill leading roles in important dramatic
productions. Earle Foxe has won thousands
of friends among the patrons of Fox pictures
and they will' be delighted with his acting
in "Ladies Must Dress," in which he plays
opposite Virginia Valli.
-m
No. 10 OF A SERIES
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ILY W^^d.. Nov.* 30. 1927
■iLt&f»^^J&U/ice
Studios May Be Closed Under Plan
Year of Competitive Bidding Between American and British Producers Seen— Air Search
Continued for "Menace" Unit Decker '^ ontract with "U" Renewed — Other Wired Coast News
ICK SENNEn CLOSING
DOWN PLANT DEC. 18
' issationot production by a iiuiu-
of studios until after Jan. 1, is
ported planned. This is in line
liih reported moves to reduce pro-
iiction costs.
With Warners closing Dec. 1, for
period of about ciRht weeks. Mack
ennett now is planning a shutdown
f al)out three weeks, starting
I)ec. 18.
I'eature pictures produced at the
tndio are said to have made heavy
iroads on the iiroduction budget,
ihicii is declared to be the chief
actor in proposed closing of the
ant.
^Jo Word From Missinj?
Init Lost in Grand Canyon
W'itli airplane searching iiaitieS/
nnbing the region, no word lias
een received, as yet, from the l.ray-
ithe exi)edition which started up
le Colorado River through tlie
rand Canyon as preliminary work
r "Menace," being filmed in co-
pcration with the War Dipt. .\Iean-
liile, Klmer Clifton, director; Don-
I lilossom. leadin.g woman, and John
oles. leading man. and other play-
r> and technical men. are starting
p through the canyon.
F. N. Feting Officials
Clifford B. Hawley, new
president of the company, and
Richard A. Rowland, vice
president in charge of produc-
tion and general manager, will
be feted tonight at a dinner
given by First National's stu-
dio forces at the Ambassador.
Eleanor Boardman Convalescing
I'.leanor Boardman (Mrs. King \'i-
iir) is convalescing at local hospital
owing birth of a daughter.
Rogell Starts New Maynard
\l R(\gell is directing Ken May-
ird in "The \alley of .^iknce"" for
rst National. \irginia Brown
iire appears oi)posite.
rown is supervising.
J.
Donovan Completes Alden Film
I'rank V. Donovan has C(>nipleted
uy de Maupassant's "The \eck-
ce."' a two reel dramatic subject
arring Nfary .\lden.
Harry L. Decker Contract
with Universal Renewed
Universal has renewed contract of
Harry L. Decker, editorial super-
visor.
Grinde Directing McCoy
Nick Grinde, for the last three
years an assistant director for M-
(1-M. has been made director. His
lir;.t assignment is Tim McCoy's
"Riders of the Dark." Rex Lease is
to play an important role.
Writers' Guild Suspends
Initiation Fee in Drive
Initiation fee of $1()U has been sus-
[lended by the Writers' Guild in a
drive for membership.
Plan Joint Meeting
Harr\ Hammond Beall will be
ciiairman at a joint meeting of the
Wampas and the Hi-Hatters, press
representatives of Los Angeles the-
aters.
Clara Bow's Next Chosen
"Ladies of the Mob " is to be
ara Bow's ne.xt starring pjcttire,
Caryl Lincoln Opposite Mix
Caryl Lincoln has been cast op-
posite Tom Mix in "Hello, Chey-
enne." under direction of Eugene
l-'ord. Harry Sinclair Draggo wrote
the story.
Curtiz Making "Tenderloin"
Michael Curtis is directing "Ten-
derloin" for Warners, and not P'ox
as previously reported.
Clune Estate Willed to Son
Bulk of estate of W. H. Clunc,
pi( iieer i)roducer and exhibitor who
died Nov. 10, is left to his son,
James W. Clune. The only estimate
of its value is the declaration that i*.
exceeds $10,000.
Grauman to Fete -Kid" Players
Child players of the screen will be
lests Dec. 3 of Sid Grauman at
morning matinee of "The Gaucho"
Grauman's Chinese.
Bessie Love, Molly O'Day Cast
Bessie Love and MoJlx (J'Day have
en cast in "The Little Shepherd of
ingdom Come," Richard Barthel-
ess' latest picture for First Na-
)nal.
Runyon Writing for Denny
Reginald Denny is to star in two
originals which Damon Runyon will
write.
Warner Richmond Added
Warner Richmond has been added
to cast of "The Little Shepherd of
Kingdom Come."
Ginsberg on Way East
Henrv Ginsberg has left for New
York,
BRITISH OEEER RECORD
AMOUNTS FOR TALENT
C- able otteib to slai> and (i.reeloi s
from British producers indicate that
tile iear will be one of competitive
ijiddmg between .\mericaii and f-iig-
lish hrms.
l-'rotected by the (|uota law. soon
to be enacted, the British are otter-
mg lugii salaries to .Vmericaii play-
ers and directors for ai)pearance m
iiiius to be made in i-,n,giaiul.
De Mille Signs Duryea
tor "Ihe Godless Girl"
George Duryea, who piayed the
role of Able iii "Abie's Irish Ko.-^e,
nas been signed by De Mille lor the
male lead in "The Godless (..irl.
His only previous screen work was
for Educational in the Worcester
Film Co. some time ago.
■ U" to Star Mary Nolan
Mary Nolan, the former Imogeiie
Wilson, is to be raised to stardom
by Universal. She first is to be
co-featured with Norman Kerrv.
Directing Color Film
Roy Neill is making "Napoleon
and Josephine," Teciinicolor film
which M-G-M will relea.se. Samuel
Bischoff is supervising tiiis siiort sub-
ject. Agnes .\yres has been cast for
the female lead.
Doing Universal Script
James T. O'Donohue is preparing
the scenario of Melville Brown's
next Universal picture, "Cream of
the Earth." Jack Mintz is gagman.
Writing "U" Continuity
h"red Newmcyer is preparing "The
Worm Turns" for L'liiversal.
Renew Hill Contract
George Hill has signed a new long
term contract with M-G-.\l. lie now
is making "The Cossacks."
Added to Cast
Belle Bennett and William Bake-
well, both of whom api)eared in
"Mother," have been cast for "The
Devil's Trade Mark" for I-"BO. Wil-
liam y. Mong also is to appear in
tlie iiieiure which Leo Meehan will
direct.
Cast for "Circus Rookies"
Fred Humes has been signed for
"Circus Rookies," which co-features
Karl Dane and George K. Arthur
for M-G-M.
A Little
from **Lots*'
By RALPH Wll.K
Hollywood
PDDIE CRONJAGER, who has
■Li photographed 1 1 Richard Dix
|)ictures, has imported a special lens
from (Jermany that triples the size
of the background of a set as far
as the camera is concerned.
Hf * in
Our good frievd, Jimmy Starr,
has submitted his guess regarding
the "lucky 13" Wampas Baby Stars
to be picked this year. Last year,
Jimmy guessed right on 10 of the
13. Jimmy believes the following
will win the 1928 election: Sally
K iters, Ruth Taylor, Sue Carol, Vir-
gniia Bradford, Fay Webb, Ann
Christie, Audrey Ferris, Alice
White, Lupe Velez, Barbara Worth,
Marjorie Beebe, Josephine Loff and
Viola Richards.
* * *
We toss in these names for
consideration: "Peanuts" Mari-
an Byron, Betsy Whitney,
Olive Hasbrcuck and Lorraine
Eddy.
* * ♦
Eddie Horn is "sold" on
California, especially on its
ocean and lake fishing. T'other
day, Eddie and Harold "Win-
nie" Wenstrom caught a 37-
pounder — and have snapshots
to substantiate their state-
ments.
* * *
Jack Luden, ivho played nine
leads in Paramount pictures, is now
free-lancing. Jack, whose father is
the cough drop king, has also ap-
peared in 18 FBO productions. Al
Rosen is representing Jack.
* * *
()ur Passing Show: .Mr. and Mrs.
Edgar Lewis, Harry Glickman and
luldie Horn chatting on Hollywood
Blvd.; Gustav von ScyfTertitz catch-
ing a street car.
t * *
Hollywood's list of amateur
nmgicians includes Harold
Lloyd, King Vidor, Neil Ham^
ilton, T. Roy Barnes, Max
Asher, Adam Hull Shirk,
Baxter, Jerome Ash,
Whitson and Matt
George
Frank
Martin.
"Bill" Frank. Mack Sennett's
eastern representative, was all tog-
ged out in golf clothes when he ar-
rived on the Coast and John A.
Waldron, Sennett's general manager,
was waiting to even scores.
DAILY
Wednesday, November 30, 1927
Trustification Held Menacing Industry
T.O.C.C,OFFERS REMEDY
FOR DECLARED DANGERS
Complete text of the state-
ment made public yesterday by
the Theater Owners Chamber
of Commerce dealing ivith es-
tablishment of an open market
in the industry:
The Federal Trade Commission
Trade Practice Conference brought
to a sharp focus the fundamental
problem of the motion picture indus-
try. Certain feverish activities on
the part of the various companies in-
volved since the announcement of
the Federal Trade Practice Confer-
ence, serve to emphasize what was
clearly brought out through both
voluntary and involuntary testimony
that found its way into the record
of the hearing. The problem can be
summed up in one sentence.
The motion picture industry
threatens in a short time — per-
haps not more than a year — to
fall into the complete and ab-
solute control of a small and
closely connected group.
Unless some radical action is taken
instantly to halt the activities of
several producing units with exhibi-
tion affiliations, the situation will be
come so involved through the creation
of contracts, working arrangements
and actual mergers, that it may be-
come impossible to apply remedies,
the immediate employment of which,
might still have some effect.
Were such centralization of the mo-
tion picture industry to affect only
certain individuals or groups in the
motion picture industry with a purely
Long an Open Market Champion
The T.O.C.C. which has about 600 New York theaters
in its membership, has been waging a fight to buy films on
the open market for several years. Its arguments with dis-
tributors having failed, the Chamber on several occasions
announced its determination to make the issue a legal one.
Such steps, however, have failed to materialize. The griev-
ances of the local exhibitor body have been largely directed
at the Loew circuit which now numbers about 60 theaters
in New York.
monetary interest in it, there would
lie reason enough for remedial action
to be taken. But against this, those
seeking a monopoly might advance
the argument of the survival of the
"fiittest". It might be maintained that
neither the Federal Trade Commis-
sion, nor legislatures, nor for that
matter, any agencies concerned with
the public interest shall interfere with
the plans for the control of the mo-
tion picture industry.
But here is involved something of more
than the monetary interest of those engaged
in the t)usiness. The motion picture is an
instrumentality which by means of entertain-
ment as well as instruction supplies a real
need of the people. For the millions in our
nation, it is the school, the library and the
university in addition to being a source of
change and relief from the pressures of life.
There is perhaps no other commodity except
food and shelter which means as much to
the vast majority of people as does the mo-
tion picture.
For its fullest development the motion pic-
ture depends upon the greatest possible degree
of freedom. Freedom in the creation and
dissemination of the product of the best
brains which are employed in, or may be
attracted to, the art and industry of the
motion picture.
To vest in a limited group or combination
within the industry the power to dictate
what may or may not be shown in motion
pictures is but a step removed from placing
into the hands of a small group the direction
of the education of the people. From the
standpoint of creativeness, control of this sort
would be mofe deadly to the development
of the highest possibilities of the motion pic-
ture than official censorship of the narrowest
and most arbitrary imaginable.
The means employed to achieve the monop-
olization of the motion picture industry con-
sists of a rapidly tightening control of the
channels between the product and the con-
sumer through the employment of the follow-
ing devices.
A. — Ownership, total or partial, of
theaters, by producers or affiliated cor-
porations.
B. — Reciprocal working agreements
between one producer controlling a group
of theaters, and another producer con-
trolling a group of theaters, including the
operation of theaters affiliated with one
producer by the exhibiting affiliation of
the supposedly competing producer.
C. — Discrimination against theaters
operated by individuals ot groups not
affiliated with producers or distributors.
D. — Block booking and blind booking.
E. — Control of future policies of unr
affiliated theaters by means of long term
contracts or so-called franchises.
The end sought to be accomplished by these
practices is on the one Iiand, to force the
unaffiliated exhibitor to relinquish a substan-
tial share in, and often actual control of his
theater, and, on the other hand, to so limit
the availability of play dates' to the producers
not in this ring as to curtail the circulation
of heir product.
What is the remedy ?
Establish an open market in the mo-
tion picture industry.
This can be accomplished by the following
means :
1. Abolish ownership or control of the-
aters by producers and distributors of motion
pictures, except theaters conducted for the
purpose of publicizing productions, or where
STATE RADICAL ACTION
IS NEEDED IMMEDIATELY
the producer is barred from fair and propor-
tionate representation of his product in a
given territory.
2. Abolish the practice of block booking.
The alleged concession of the so-called "Dis-
tributors Statement of Principles" is a mere
trick. (As was predicted in the discussions
at the trade conference, the spokesinan for the
motion picture producers and distributors has
i sued a misleading interpretation of the alleged
advantages of this "Distributors Statement
of Principles".)
i. Abolish the practice of selling pictures
before completion, (giving the industry a
reasonable length of time to adjust itself to
the new conditions adopted.)
4. Alxjlish all favoritism in the distribution
of films among exhibitors. Cease discrimina
tion in favor of theaters affiliated with pro-
ducers or distributors to the prejudice of the-
aters operated independently.
S. Let every producer have free and fair
access to the screen of every theater, and let
every theater have a free and fair opportunity
to compete for the product of every pro-
ducer.
The remedy proposed, namely, the open
market, must be applied with complete
snicerity ; no more pretence will accomplish
the desired result. No compromise or sub-
terfuge should be permitted.
Some of the provisions suggested may de-
pend on voluntary application by the produc-
ers involved. They might be applied voluntar-
ily if these producers are willing to take a
far sighted view of their own interests. Others
my require rulings by the Federal Trade
Commission and perhaps national legislation.
That the conference failed to accomplish
anything of substantial value is due to the
arrogant and arbitrary attitude of those wVio
seek contrbl of the industry for their own pur-
poses. Perhaps it is still not too late for
the industry to arouse itself and correct the
evils within it. But this is certain, if the
industry will not regulate itself voluntarily,
regulation will be applied from without,
whether the Federal Trade legislatures of var-
ious states or public opinion. Somewhere
there is a power to correct this growing evil.
The best that can be accomplished by
ignoring this warning is that those who are
defying the right will succeed in erecting for
themselves a gigantic structure which, be-
cause of the false foundation upon which it
is based, will come tumbling down upon them ,
and accomplish their ruin.
F. & R. Loses Control
of Theater in Verdict
(.Continued from Page 1)
against Northwest Theaters (Finkel-
tsein & Ruben) and as a result Wil-
liam Hamm, Finkelstein & Ruben
and the Twin City Amusement Trust
Estate must pay over to a trustee
$582,000 plus interest and return 12,-
000 shares of stock in the Miles firm.
Costs of the long litigation must be
borne by the defendants.
Appeal of the action is regarded
here as certain, with the case ex-
pected to be carried to the Supreme
Court.
The case involved transaction dat-
ing back to 1915, and the decision
will result in loss of control of the
Garrick by F. & R. In his decision.
Federal Judge William A. Cant found
the defendants so derelict in their
duties as officers of the Miles firm,
as not to be entitled to compensation,
ordering them to restore to the com-
pany approximately $275,000 esti-
mated received as salaries.
Finkelsein & Ruben, it was alleged,
has placed a mortgage of $52,000 on
the corporation for their own use.
In effect, the court held, the "cor-
poration paid for the stock and under
the circumstances the corporation is
entitled to have the same cancelled
and recover dividends thereon."
Nearly 9,000 shares acquired in
this alleged manner, 1,500 others ac-
quired similarly and approximatelx'
1,450 more paid as salary, also were
cancelled. The plaintiffs claimed they
were induced to sell their stock at
low prices through misrepresenta-
tions. The court declared it "reason-
ably clear against Finkelstein &
Ruben, except as specified, all plain-
tiffs and interveners who are party
to the transactions are entitled to have
the respective sales of their stock re-
scinded and their former status as
stockholders of the company re-
stored." Accordingly, 13,500 shares
must be returned to former stock-
holders with the defendants, holding
about 9,000 shares, made minority
stockholders by the decision. The
court ordered notices sent to all
former stockholders that they might
be given opportunity to rescind sale
of their stock and be reinstated as
stockholders. Appointment of a
trustee to disburse funds under court
direction also was ordered.
Hammons Goes to Coast
Exodus of executives to Holly-
wood is continuing with Earle W.
Hammons, Educational president,
latest to leave and Joseph M.
Schenck, head of United Artists,
preparing to go. Hammons plans to
return in about two weeks.
Wolcott Buys Lorain Houses
Lorain, O.- — Max Shenker, exhibi-
tor for the past 25 years, has sold his
Pearl, Park and Standard to Victor
Wolcott of Cleveland. Wolcott also
has the Princess and Standard,
Cleveland.
FitzPatrick Has Special
Franz Schubert Feature
The latest addition to the "Fam-
ous Composers" series of FitzPat-
rick Pictures is a six-reel special
built around the life of Franz Schu-
bert. The production was taken in
Vienna and includes for its setting
all the landmarks identified with the
life of the famous composer.
An all-Viennese cast was used, with
the conductor of the Viennese Opera
House, who bears a striking resemb-
lance to the coinposer, impersonating
Schubert.
Nathaniel Finston, musical direc-
tor for Publix, is preparing a spe-
cial musical score. The film is be-
ing put over in connection with the
Schubert Centennial. James Fitz-
Patrick, president of the company,
expects to have the feature ready
for release in about two weeks.
Returns to Coast
Richard Rosson has left New
York for the Coast.
m
THE
Wednesday, November 30. 1927
J^^
DAILY
UFA Plans Invasion
with Continental Films
{Ci>ntinueJ frtnn ra<j<' 1 i
inent. In outliiiiiiK the program al-
ready inaugurated at the Berlin stu-
dios. Frederick Wynne-Jones, rep-
resentative of Ufa, in the United
States, said his conipan.v is con-
vinced after studying tlie Anieric;in
reaction to such pictures as "\'ar-
iety," "Metropolis' 'and "Hotel Ini
perial." that there is a large patron-
age waiting fi>r Ci>ntinental produ't
Ufa is therefore planning to i)uil<l
and expand this patronage tiirough
a permanent policy of around 20 f a-
tures yearly. The program con-
templates the eventual aci|uisition of
theaters in key cities, with a main
"show window" on Broadway. An
exchange system will also be built
up to cover distribution to indepeiul-
int theaters throughout the I'nited
States.
These developments will not take
place until the Berlin studio> arc
prepared to deliver tlie product in
ipiantity. Erich Ponnner already has
l)een engaged to produce four si)e-
cial features. The Russian direct ir
Bloch also has b""n signed, and
other Continental directors will soon
be added. Meanwhile the Berlin
studios are being reorganized to take
care of the program of expansion.
i Duress Claimed; Court
Rejects Union's Suit
{Ci'iitiitucJ from I'aiic ll
organizations is declared to be <nit-
lined in the refusal of Justice Dele-
hanty to issue an injunction com-
pelling the Fort Washington The-
ater Co.. operators of the Costello
theater, 25 Fort Washington Ave. to
live up to a contract claimed by the
heater company to have been signed
under duress and calling for union
operators.
Nathan Burkan, attorney for the
Costello, yesterday said the facts
were these.
Lee Ochs, who operates the Cos-
;ello, runs a non-union house. A
ew months ago, repairs were neces-
sary and, in order to complete the
work, it became essential to use
union labor. Ochs, it is alleged.
was approached by an official con-
lected with Local 506, which is com-
)osed of operators in the New York
listrict and told that unless he
igreed to use union men in his
jooth, a general strike involving the
Dther crafts working on the repairs
would be called out. Ochs first re-
'used, a 13 day strike ensued after
which he states he signed the con-
;ract because he was forced to in
jrder to complete the job. When
he house reopened in September,
owever, he refused to carrj- it out.
cal 306 sought an injunction to
Tce Ochs to comply, but the court
hrew out the application. Now
chs is suing for $3,500 on a coun-
erclaim.
Making Negro Newsreel
Famous Artists Corp., now is pro-
ducing and distributing "Famous
J"Jegro News." newsreel devoted ex-
i^lusively to the activities of the
l^egro race.
Gov't Cooperating
Washington — "Chinese Mo-
tion Picture Market" and
"Market for Motion Pictures in
Central Europe, Italy and
Spain," booklets describing
both these fields as motion pic-
ture distributing centers, are
being distributed by the Motion
Picture Section, Dept. of Com-
merce: A printing charge of ten
cents is made for each copy.
85 Import Permits
in Germany Next Year
(Continued from Page 1)
gent" licenses will be issued up to
March 31, against German films now
under production or contemplated.
Between Jan. 1 next and June 30,
1929 permits for importation of only
260 pictures will be issued. One
hundred seventy are to be granted
to distributors on applications and
the remaining 90 issued by the Fed-
eral film commissioner at his dis-
cretion.
There will be no restriction on the
importation of newsreels or of com-
edies or advertising films of less
than 500 meters, but educational
films will be continued on a "kon-
tingent'' basis of two Cermaii to one
forei.gn film.
Lowry and Canty Hurry to
Berlin to Confer with Gov't
Edward (!. Lowry, representative
of the Hays organization in Europe
and George Canty, trade commis-
sioner representing the M.P. Section
of the Department of Connnerce
have left London and Paris respec-
tively for Berlin where they wi.l
confer with the German officials re-
garding the new import regulations.
EmTl E. Shauer of Paramount, and
Arthur M. Loew of M-G-M are on
the Continent and presumably would
be available for consultation should
the occasion arise. In the interim,
the export trade in New York will
await developments from Berlin.
§b near the Ocean it's called.
^clSrcakers
So modem in equipment and
well conducted it is known as
one of the \Sbrlds finest Hotels
So
plan a Sojourn by the Sea and visit
l8tcaker$
ATlANTICCnY
MEW jcKsrr
WHEN IN WASHINGTON VISIT
HARVEY'S RESTAtmANT, 11th and
PENNA. AVES. FAUOUS SINCE IIS«
$1,000 in Prizes Offered
for "Speedy" Campaigns
One tliou>:iiid dollar^ in ca>h prize.->
will be awarded by tlie Harold Lloyd
Corp. and i^araniount for the best
exploitation campaigns devised to put
over "Speedy," Lloyd's forthcoming
picture. The contest closed Dec. 26.
The prizes are: First, $200; second,
$150; third, $100, next 11 best cam-
paigns S50 each. The contest is
open to exhibitors, managers, the-
ater advertising and publicity men.
Du Von at Greenport
l>ed R. Du Von, formerly as-
sistant to George E. Kann at Loew's
Willard in W'oodhavcn and later
manager of Loew's Circle Theater,
Columbus Circle, now is managing
director of Glynnes Greenport at
Greenport, L. I., playing a combina-
tion policy.
Leighton House Reopens
Leighton. Pa. — Completely rebuilt
since the fire last year, the Park
has been reopened by Bayer Bros.
Remodeling cost around $50,000.
The Luxury
of Doing Good
CHRISTMAS Seals enable one
to enjoy the "luxury of doing
good." They have become the
thing to buy at Christmas time.
Christmas Seals finance the
work of the Tuberculosis .Associa-
tions and have already helped to
cut the tuberculosis death rate in
half. Next year a campaign on
the early diagnosis of tuberculosis
will be conducted to protect the
health of every man, woman and
child in the countrv.
The National, State, and Local
Tuberculosis Associations
of the United States
t^VEKVBODV in the
British Motion Pic-
ture Industry
READS
THE
DAILY
FILM
RENTER
which gives all the News
while it is News.
"CVERY Trade Show
Reviewed in the
"Daily" next Day.
^UBSCRIBERS in
Every Part of the
World.
gRITAIN'SOnlyFilm
Daily Newspaper.
Subscribe Today.
Send $15.00 for One
Year's Subscription
to the Publisher.
58, Great Marlborough Street,
LONDON ENGLAND
of FILMDOM
ALL THE NEWS
ALL THE TIME
VOL. XLII No. 51
Wednesday, November 30, 1927
Price 5 Cents
''hove
9 f
Gll.l'.l'.kr ami (iarlx. in
■Love." .\n uniiii.-^takahK'
box-ofiice coiuhinatioii.
Tlic .stars paired fur the fir.^t
time since "I-^k'sh and tlic
Devil." A talkins;- point of
ijreat weight — sufficient, in fact,
to guarantee audiences for their
new picture. In "Love" much
of the vibrant tire of Gilbert and
the sluml)ering fire of Garbo,
which made "Flesh and the
Devil" talked about, is to be
found. Again they make a
splendid team. Again they ap-
pear in a hectic but tragic ro-
mance. "LoVv.-" will be a suc-
cessful follow-up of this com-
bination's first picture.
More Customers
The numerically-minded in Wash-
ington estimate a national population
of 124.000.000 by 1930. More cus-
tomers for motion pictures, provided
the industry keep.- faith witli tin-
public it serves. Average attend-
ance now is 7,000,000 a day or rough-
Is 42,(100.000 a week. Total esti-
mated population tor i')27 i> 112.-
()(l(),0(t(). so that at present about M
lier cent of the country attends pic-
ture shows. The field is still largely
virgin.
Laying the Lines
The new year will bring many
changes. In theater ahgnments, the
Mid-West will play the star role un-
less all signs in the heavens arc
wrong. Wesco and Saxe are expect-
ed to become one miless a gmuliy
number of stockholders jiunp the
traces. Which, at tlic moment,
doesn't appear likely.
Do It and Feel Be ter
Have you joined the growing list
of those generous souls who have
contributed to the Relief Fund? Do
it XOW. after reading this reminder.
It will take but a minute, but the
good to come from your act will be
far greater than vou will realize.
KANN
STUDIO SHUTDOWN NEXT?
Open Market Only Means to
Halt Monopoly, T. O. C. C. Says
llstal)iishmeiit of an open market
to prevent monopoly which is de-
clared threatening the industry is
called for in a statement issued by
the Theater Owners Ciiamber of
Commerce, New York, and published
in full on page 8.
Trustification of the industry
threatens within a short time if this
is not done, says the statemeiU call-
ing for elimination of:
I'roducir-distrihiUor tiieater own-
ership, except exploitation houses
or theaters in closed situations, block
booking, sale of pictures before com-
l)lction, favoritism in the sale of
films.
"Let everv i)ro(liicer iiave free and
lair access to the screen of every the-
ater, and let every theater have a
free and fair opportunity to com-
pete for the product of every pro-
ducer," the T.O.C.C. asks.
(Continued on Page 8)
F. & R. LOSES
L
OF FHEATER IN VERDICT
Minneapolis — Culminating litiga-
tion of seven years, stockliolders of
the Miles Theater Co., which former-
ly operated the (jarrick here, have
been victorious in their l""edcral suit
(Continued on I'aiie f)
UFA PLANS INVASION WITH
CONTINENTAL PICTURES
liuasion ol the .Vmerican market
by Ufa of Berlin is planned witii
production ot Continental pictures
which will not be .\niericanized hut
will >tan(l on their own entertaiii-
\i (Hitiinied on t'aijc '))
Production Halt Reported
Talked as New Move in
Economy Program
Los Angeles — General shut-
down of the studios in a move
to bring about lower production
costs is reported under consid-
eration by officials of leading
companies, now assembled on
the Coast. This is regarded as
but one step in the general move
to reduce costs.
The Mack Sennett studio now
is reported planning to close for
several weeks on Dec. 18, with
Warners ceasing activity Dec.
L Other studios, it is declared,
may follow suit.
Producers also are declared
to have under consideration a
plan to curtail schedules, and
place stars on a profit-sharing
basis.
DURESS CLAIMED; COURT ONLY 85 IMPORT PERMITS
REJECTS UNION'S SUIT IN GERMANY NEXT YEAR
Important developments in
moves to lower production costs
are expected at Coast studios.
Follow news of this develop-
ment in the FILM DAILY'S
wired Coast news, a daily fea-
ture.
W hat is said to be the first court
decision in Xew \'ork City defining
the powers of a labor union and its
influence on workmen in allied labor
(Continued on I'aiic ''I
Berlin (By Cal)le)^()nly S.S of
the 260 permits to he supplied to
distributors will be issued during
l'J28, due to the fact that "kontin-
{Coiiliniicd OH Page 9)
$10,000 By Xmas
.\iiother day gone and the I'lLM D.MIA' RI-:Lii:i- i-UXi)
i5 marching merrily along on to its goal of ten thousand dollars
by Christmas. Among those who sent in checks yesterday were
.\be Hlank of Des Mtjines. Harry Rcichcnbach. W. \. Caliban.
ICdna .Sussmaii and (Jeorge 11. Davis. That the idea has struck
a responsive chord is manifested from the large number of com
mendatory letters arriving daily.
The committee in charge of the fund fnet yesterday at the
Harvard Club as the guests of Gov. Carl Milliken of the ll.iys
organization. The entire committee was present including in ad-
dition to Gov. Milliken, Dr. .\. H. Giannini. P>illy Brandt. Bruce
Gallup and Jack .\licoatc. Dr. Ciiannini was elected treasurer of
the fimd and (ialltip, secretary.
A list of those who have already contributed will be found
on page 2. This honor roll will be rtm in TIIIC LILM D.MLV
(Continued on Page 2)
SCHENCK HITS OVERBIG
HOUSES, PRESENTATIONS
Five and six thousand seat the-
aters are ai)solute detriments to the
picture business and any showman
who offers as the main feature of
his bill anything but a feature pic
(Continued on Page 4)
Newsrcels Out?
Los Angele.s — It was persis-
tently reported here yesterday
that both Paramount and M-
G-M would discontinue their
newsreels.
Both Emanuel Cohen for
Paramount and Felix Feist for
M-G-M, in denying the above
dispatch, declare it is a new
one on them.
THE
■a&^
DAILY
Wednesday, November 30, 1927
VoLXLIIN(.51 Wednesday, Nev.30. 1927 PriceSCents
lOHN W. ALICOATE
Publishir
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Meriereau, Treasurer,
Business and Advertising: Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-ollice at New York N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
flO.OO one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736
4737-4738-4739. Cable address: Filmday,
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel: 'Phone,
Drexel 7000 and Washington 9794. London-
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London. W. I. Bet
tin — Lichtbildbuehne, Friedrichstrasse. 225.
Financial
Film issues in yesterday's market showea
a slight upward tendency. Loew registered
a one-point gain, closing at 57. Other stocks
which made fractional gains included both
Pathe issues and Paramount common.
High
40^
170
126!4
79
57 7/8
99K
105%
Am. Seat. Vtc...
*Am. Seat. Pfd...
*Balaban & Katz..
♦Bal. & Katz Vtc.
Eastman Kodak . .
East. Kodak Pfd . .
*tFilm Inspection..
♦First Najt'l Pfd..
Fox Film "A" . . .
tFox Theaters "A"
*Intern'l Project. .
Loew's. Inc
ttLoew's, 6s 41ww
ft Loew's, 6s41x-war.
•M-G-M Pfd. . . .
*M. P. Cap. Corp
Pathe Exchange . . 5
Pathe Exch. "A". 23 ?4
*ttPathe Exch.7s37
Paramount F-L ..111
Paramount Pfd. .A20H
ttPar.Bway.5J.^s51.101Ji
**Roxy "A" 28
**Roxy Units .... il'A
**Roxy Common . . 7J4
Skouras Bros 35
Stan. Co. of Am.. 5754
tTrans-Lux Screen 4J4
*Univ. Pictures
Univ. Pict. Pfd... 98 J4
t Warner Bros. ... 13
Warner Bros. "A". 22 Ji
Low
40
168 J^
126J4
7854
19
56/8
99
105J4
4J^
23
lio"
12054
lom
30
35
8^
36
57
454
98-4
1254
22/2
Close
40
48
60n
73-4
170
12654
104 J^
79
19
10
57
99
105 7/s
25/8
7
5
235i
86/2
1105^
12054
ioi'4
5754
454
98
9854
13
22-/8
Sales
600
1,000
40
1,300
1,400
io',766
11
49
200
800
lo'.ioo
100
5
200
"ib
1,000
3,100
•Last Prices Quoted **Bid and Asked (Over
the Counter)
tCurb Market ttBond Market
N()TE: Balaban & Katz is listed on the
Chicago Board; Skouras on the St. Louij
Stock Exchange and Stanley in Philadelphia.
When you think of
INSURANCE
you are thinking of
S T E B B I N S
Specialists in Motion Picture
and Theatrical insurance for
the past twenty years
Arthur W. Stebbins & Co., Inc.
1540 Broadway N. Y. C.
Bryant 3040
$10,000 By Xmas
(Continued from Page 1)
every day between now and Christ-
mas. Don't put it off. The cause is
most worthy. It needs YOUR help.
Put your name on this list to-day.
NOW.
Make checks payable to the FILM
DAILY RELIEF FUND.
Watch This List Grow
Wm H. Hays
George Weeks
Ed SchiUer
Dr. A. H. Giannini
Jimmy Grainger
Charles B. Mintz
Bruce Gallup
Jim Normanly
Don Mesereau
M. J. Mintz
Victor Shapiro
Moe Streimer
Billy Brandt
Red Kann
Dave Bader
Marvin Kirsch
Leo Klebanow
Tommy Goldberg
J. E. 'Storey
Frank Walker
Artie Stebbins
Jack Alicoate
W. A. Caliban
Edna Sussman
Harry Reichenbach
Abe Blank
George H. Davis
Moritz with Columbia
Allan S. Moritz has joined the sales
staff of Columbia. He was formerly
branch manager of the Tiffany office
in Detroit.
Theatre Changes
ALABAMA
Openings
Birmingham — New Pantages.
Changes in Ownership
Bessemer — ^Imperial, sold to Frank Merriett
by John Merritt ; Greenville — Opera House,
sold to Grant & McKenzie by P. L. Vann ;
Thomasville — The Thomasville, sold to W.
W. Lowery by R. E. Clark; Winfield—
Family, sold to W. J. Thornton by W. J.
Boshell.
Closings
Loxley — Loxley Community Club.
ARIZONA
Closings
Sentinel — The Sentinel.
ARKANSAS
Changes in Ownership
Bentonville — Meteor, sold to M. A. Light-
man by Harry Kelly ; Gravette — Ozark,
sold to Clay Jenkins by W. O. Lewis ;
Harrisburg — Browns, sold to Lionel Brown
by J. P. McClain ; Huntsville— Dixie, sold
to Jim Warren by Harry Kelly; Junction
City — Palace, sold to W. W. CuUins by
Woodward & Farrar; Lepanto — Majestic,
sold to J. W. Jackson by Don Portis ;
Little Rock — Capitol. Gem and Royal, sold
to N. F. Worthheimer by Publix Theaters ;
Pocahontas — Swan, sold to Swan Ent. Inc.
by C. E. Crews & Orange; Walnut Ridge
— ^Swan, sold to Swan Ent. Inc. by Crews
& Orange.
Closings
Benonville — Royal ; Gould — Star ; Harrisburg
— Princess ; Pinson — High School.
Developing— Printing
and TITLES-
Specializing in First Prints
35 and 16 m. m. equipped
130 West 46th St. Bryant 4981
Quota Progresses
London (By Cable) — Second
reading of the films bill has
been passed in the House of
Lords by a vote of 68 to 20.
Earl Russell, speaking for the
Labor party, characterized it as
"a hothouse method of foster-
ing the industry" and called the
bill "petty interference with the
freedom of trade in the film in-
dustry." The bill already has
passed the House of Commons
and is expected to become a
law before the new year.
Rudolph at Niagara Falls
Niagara Falls, N. ¥.— William H.
Rudolph has succeeded George H.
Mackenna as manager of the Strand,
Cataract Theater Corp. house. Ru-
dolph formerly was associated with
Publix in New York.
And That's That
^^^ By PHIL M. DALY
AND now another claim to fame
for Nat Rothstein, Universal's
advertising and publicity ace. Nat
has just qualified for membership in
the HoIe-in-One Club, making the
shot by way of compensation for his
failure to get tickets for the Army-
Navy game.
A I Grey, who makes things buzz
at Paramoiuit's roadshow .depart-
ment, is back from Chicago all pep-
ped up over the way "Wings" is
being received in the Windy City.
Al has a sheaf of clippings fro'rn
enthusiastic Chicago papers, which
are loud in their praise.
Princeton students are raving about
what they term "untrue and ridicul-
ous" portrayal of college life in films,
and have protested to a Princeton
exhibitor. They probably figure the
films were made by Harvard gradu-
ates.
CaU
WAFILMS, Inc.
Walter A. Futter, Pres.
for
Library Stock Scenes
New York HoUrwood
130 W. 46th St. c/o Leon Schlesincer
Bryant 8181 1123 No. BroosoQ Av*.
"WE NEVER DISAPPOINT"
tpowFjiK
CaBORATORig-
L INCORPORATED
220 WEST 42^-P STREET
NEW YOPK
PHONE-CHICKERING 2937
ALLAN A.LOWNES. CEN.MCR.
NOVIETONE NEWS TO
BE LAUNCHED DEC. 4
Fox Movietone News, experiments
for which have been conducted for
the past three months, will become ,
a permanent institution Sunday, when
issue No. 1 will be released to ex-
hibitors, according to announcement
by William Fox. The Movietone
will he released once a week.
"Love" Has Premiere
"Love," with John Gilbert and
Greta Garbo, had its premiere last
evening at the Embassy theater. The
large attendance included many well
known figures of the industry. M-
G-M, producer of the picture, was
well represented by its officials.
Combination Policy at Mansfield
Mansfield, O. — The Madison has
introduced a combination vaudeville
and picture poncy. Keith vaudeville
is shown.
H
OR L A C H E
R
DELIVERY SERVICE
Trucks leave daily from New York for
Trenton, N. J., Philadelphia, Pa., Wil-
mington, Del., Washington, D. C,
Baltimore, Md., and Richmond, Va.
Overnight ber.ice at txprtst Kates
692 Eleventh Avenue
Tel. COLumbus 3774
Illujtrati^ for Magazines ^Titles
Animated Leaderj &Trailer5. .
Technical. Industrial & Educational
Animation. rA'A'DAHME_r
TT'i-l-- ^ . EXPERT PHOTOURAPMY
EXPERT PHOTO URAPmy
145 WEST 45 5T N.Y.CITY
TEL. BRYANT 6706
John Eberson
an architect of interna-
tional reputation, will
write the feature article
for
the fall issue of
Motion Picture News
Theatre Building
and
Equipment
Buyers Guide
Out in December
\
or
,,K.' cream
10
10
10
10
UKC etc-- -
O^^.aU? CHASE
Great
M-G-Wl OOD^^^i gems.
"*, olor dramas. ' u?)
^'f the t^- H-^-j;^
THE INSIDE STORY
ON CHARLEY CHASE
his long-term contract is important!
NATURALLY IT WAS TO BE
expected that Charley Chase's established box-
office name would suggest him as the new star to
be taken into the feature comedy market.
AGAINST KEENEST COMPETITION
Charley Chase is retained for the Short Subject
field. A victory for Hal Roach and Metro-Goldwyn-
Mayer.
THE
-.asg^
DAILY
Wednesday, November 30, 1927
Sees Producers* Future Jeopardized
Schenck Hits Overbig
Houses, Presentations
(Continued from Page 1)
ture is striking at the vitals of our
industrv, declared Joseph M. Schenck
yesterday in a statement prepared
for publication in the 1928 edition
of FILM DAILY YEAR BOOK,
which will appear in January.
"Picture entertainment is the most
popular entertainment for the great
majority of the people of the world,"
he stated. "The new year should
mean greater prosperity for the mo-
lion picture industry because econ-
omists and public men of authority
have prophesied greater prosperity
for the entire country."
"My only apprehension" he said,
"as far as pictures are concerned, is
due to the short-sighted policy of our
exhibitors in building theaters of
5,000 and 6,000 seating capacity. To
keep those theaters full the owners
deem it necessary to put in a big
diversified entertainment consisting
of vaudeville, with a background of
splashy sets and crowds of supers,
or chorus girls.
"I believe this is right. Houses
of such size find it absolutely neces-
sary to follow such a policy. They
spe'nd so much for the vaudeville
and this diversified entertainment,
that they cannot afford to pay the
producer for the picture. At the
same time it has been proven that
the weeks that they have mediocre
pictures they cannot break even, and
ihe only profitable weeks they have
are those weeks when they have a
great picture.
"In carefully analyzing the effect
of this policy on picture producing,
you can readily see that in a theater
of 5,000 seating capacity where they
take in as much as :$75,000 and $80,-
000 a week, pkiying lo about 150,000
people, they spend about $65,000 for
overhead and vaudeville entertain-
ment, leaving but $10,000 for a pic-
ture, and if they do pay the $10,000
they don't make any profit that week.
"At the same time, they exhaust
150,000 people, most of whom would
go to see the same picture if it
played i'n a 2,000 capacity theater
without any vaudeville embellish-
ment, and the picture, under those
circumstances, in three or four
weeks, would receive a flat rental of
about $25,000.
"It is absolutely essential for the
producer to receive the highest pos-
sible returns in rentals from theaters
for his picture, to enable him to re-
main in business, and if, through
an ill-advised polic\', the exhibitor
sc|uanders a lot of money in the
PAT HE HEWS featured
in stage hit "The Spider"
;
• i.r" oP^ „.;i The"''* , „ BBecvtt'
company jt . t*^« . „, matiaKM oi
f°\ Viilli* S T^eder"' \^^ Vines »*
Ray Hall, Editor of
Pathe News, delivers
Pathe News Reel
to "The Spider"
Company.
Just another instance
of Pathe News recog-
nized supremacy.
management of his theater, the pro-
ducer suffers more than anj'one else.
"Through a short-sighted policy
of this character, vaudeville is on the
decline. The owners of vaudeville
theaters in past years never en-
couraged the producers of vaudeville
acts, with the result that today there
are hardly any producers left in the
vaudeville game. The policy then
was that a man produced an act for
the booking office to juggle the act
around for a number of weeks on a
nominal salary, until the big mag-
nates of the vaudeville business
would finally design to go to see the
act and pass judgment on it. If the
act did not meet with their approval,
they simply did not book it; if the
act met vv'ith their approval, they
sat down, with paper and pencil, and
figured out exactly how much it cost
to run the act, and in their magnan-
imity allowed the producer a $50 or
flOO a week profit above the cost of
operation, out of which $100 he had
to advertise his investment, and when
the producer was through playing
the successful act for a period of
forty weeks and Ijroke even, he was
lucky, — and on the act which was
discarded he had to take his loss.
"The owners of picture theaters to-
day, are short-sightedly drifting in-
to the same sort of policy, either
through over-seating towns and
splitting the business, or else through
unfair combinations through which
they control the buying power of
product. The theater that makes it
possii)le for a producer to produce
real pictures, — the kind of pictures
that keep up the interest of the pub-
lic in pictures, — is the small theater
operated at a small expense, where
a picture can run for more than one
week. The 5,000 and 6,000 capacity
theater is absolutely a detriment to
the picture business, and surely of
no benefit to it.
"Certainly any showman who
offers as the main feature of his
bill anything but a feature pic-
ture, is striking at the vitals of
our industry, and some day in
the near future will pay the pen-
a'ty of his short-sightedness.
"The feature picture is responsible
for the provision of necessary money
to build these palatial theaters. The
pul)lic who owns, through stock sub-
scriptions, most, — in fact all of those
theaters — liought the stock on the
strcngtli of the theater being a picture
theater, and in my opinion, faith has
ncrt been kept with the public, as they
turn these theaters into vaudeville
houses.
"Just as long as the policy they
pursue, still enables the public to re-
ceive dividends on their stock — you
don't licar any recriminations — but as
soon as the balance sheet of these
theaters is in red — and they have to
stop paying dividends, the stockhold-
ers will \-oice their sentiments."
"Blue" or Liberal? Mo.
Town Must Make Decision
Ash Grove, Mo. — It's to be a war
to the finish, with the village going
100 per cent "blue" or else declaring
for a liberal Sabbath. A 100 per
cent club has been formed to enforce
the "blue" law or have it repealed,
following closing of the picture
house. Six businessmen have been
arrested for violating the law.
Hatch Returns
Stanley W. Hatch, western sales
manager for First National, has re-
turned from a three weeks' trip to
many of the exchanges in his terri-
tory. He went as far West as Salt
Lake City, covering all exchanges
between that city and Chicago.
Newspaper Opinions
Dent Buys Another
Vernon, Tex. — Dent Theaters has
purchased the Pictorium here.
"The Gaucho"
United Artists
Liberty
AMERICAN—* * * is a colorful stor.^
which has been cut and nicely tailored to fit
Fairbanks. It has a daredevil theme and a
Robinhood motif. * * •
DAILY MIRROR—* » * Doug appears in
fine form; dashing here and there, leaping up
and down with that monkey-like agility that
marks him out. He has lost nothing of his
old grace; he has, possibly, more so than
ever, his unique fascination, his extraordinary
fire. * * *
DAILY NEWS—* * * All of Doug's fa-
mous acrobatic tricks are in this one. and a
brand new one, called throwing the hola.
At times, it must be said, he throws the bull
as much as the bola. * * *
EVENING JOURNAL— * « * Whenever
Doug is on the screen, there are plenty of ,
thrills. He leaps up and down balconies and >
roofs, climbs up trees, swings himaelf about j
on branches, takes on all comers, and per-
forms all of his agile and picturestiuely heroic ]
stunts. Fairbanks is magnificent. * * *
EVENING WORLD— * * * is a trifle ]
slower in tempo than "The Thief of Bagdaii'"
or "The Black Pirate." but even so, it is a 1
picture about which Douglas Fairbanks Tn:iy
feel proud. It is great entertainment and
will draw throngs wherever it shuw^. * * •
GRAPHIC—* * » A queer combination of
pictorial heights reached in several sequenc^-^.
smooth direction, amazing spectacles, thril'-
ing moments and occasional banalities make
this latest Fairbanks film an uneven ace ni
plishment. * * *
HERALD-TRIBUNE—* * * It is a lac
partly barbaric, partly religious, for only ha'f
the time does the agile and smiling star art
himself. Through perhaps five reels Fair-
l)anks scales the walls, swings from the
branches of trees and pursues t)eautiful niaiil-
ens via the balconies and cornices. * * *
POST—* * * Though Douglas Fairbanks
seems as agile and annising as ever, his new
picture at the Liberty theater is hardly up
to the previous Fairlranks standard. * • *
SUN — * * * Perhaps, due to the religious
element of the story, Mr. Fairbanks' playing
assumes, at times, a more sedate and man-
nered air, but when the action begins, he is
the same old Fairljanks. * * *
TELEGRAM—* * * more than many late
products of the Fairljanks' studio, achieves a
smooth balance nf its pictorial beauty. ^ feats
of dexterity and gentle romance. As in all
Fairbanl<s' pictures, the sets of the current
exhiliit are impressive without being gaudy.
* * *
TIMES—* ' * Mr. Fairbanks is no le^s
agile than he has been in other productions;
perhaps he has even more chances here to
display his agility, for he not only vaults
into the saddle with amazing speed, but
when he escapes from a prison cell he per-
forms antics that even simians might envy.
LOIS MORAN
^::^:-
?:;r
j^VER since her memorable performance as the young
CJ patrician in "Stella Dallas" one of the most acclaimed
and most sought-after of the younger players, Lois Moran has
been signed to an exclusive Fox contract in accordance with
the Fox policy of securing for your theatre the best the
screen affords as exemplified in lovely youth! Lois Moran's
great popularity with the public will become an asset at your
box-office in her new Fox Pictures. Following "Publicity
Madness" she will be seen in "Sharpshooters," with George
O'Brien, directed by J. G. Blystone.
<(i
A^o 9 OF A SERIES
^>
WHO PLAYS zvi/h^ FOX PR O E IT S __££^ / / h FOX
^^^^■'^
EARLE FOXE
FOX recognizes that youth forms a" large por-
tion of the screen's audience and so encour-
ages youth to push to the front in the screen's
leading delineations. Here is a young player
whom ever-growing popularity and genuine
talent have lifted from the ranks of a comedy
star to fill leading roles in important dramatic
productions. Earle Foxe has won thousands
of friends among the patrons of Fox pictures
and they will' be delighted with his acting
in "Ladies Must Dress," in which he plays
opposite Virginia Valli.
«^
JVo.IO OF A SERIES
m-
'%
iLi3fi^L^StMiM.
Studios May Be Closed Under Plan
Year of Competitive Bidding Between American and British Producers Seen— Air Search
Continued for "Menace" Unit Decker 'ontract with "U" Renewed — Other Wired Coast News
1ACK SENNEn CLOSING
DOWN PLANT DEC. 18
(."cssatioii of production \i\ a luini-
T of studios until after Jan. 1, is
■ported planned. This is in line
itli reported moves to reduce pro-
iiction costs.
W'itli Warners closing Dec. 1, for
period of about eight weeks, Mack
cnnett now is planning a shutdown
t about three weeks, starting
Poc. 18.
"eature pictures produced at the
udio are said to have made heavy
iriiads on the production budget.
hich is declared to be the chief
ictor in i^roposed closing of the
hint.
NO Word From Missing:
^nit Lost in Grand Canyon
With airplane searching parties
mhing the region, no word has,
en received, as yet, from the l>ray-
athe expedition which started up
le Colorado River through the
rand Canyon as preliminary work
r "Menace," being hlmcd ii> co-
jeration with the \Var Dept. .\Iean-
hile. P-lmer Clifton, director; Don-
Blossom, leading woman, and John
oles, leading man. and other play-
s and technical men, are starting
1 through the canyon.
Eleanor Boardman Convalescing
l-'.leanor Boardman (Mrs. Kin.g \'i-
ir) is convalescing at local iuisi)ital
llowing birth of a daughter.
Rogell Starts New Maynard
\1 Rogell is directing Keii May-
ird in "The \alley of .Silence" for
irst Xational. \'irginia Brown
lire appears opposite. Harry J.
rown is supervising.
Donovan Completes Alden Film
l-'rank 1'. Donoxaii lias completed
ny de Maupassant's "The Neck-
re," a two reel dramatic subject
arring Mary .-Mden.
F. N. Feting Officials
Clifford B. Hawley, new
president of the company, and
Richard A. Rowland, vice
president in charge of produc-
tion and general manager, wi.l
be feted tonight at a dinner
given by First National's stu-
dio forces at the Ambassador.
Harry L. Decker Contract
with Universal Renewed
Universal has renewed cunlraet of
Harry L. Decker, editorial super-
visor.
Grinde Directing McCoy
Nick Grinde, for the last three
years an assistant director lor .\1-
G-M. has been made director. His
first assignment is Tim McCoy's
"Riders of the Dark. " Re.\ Lease is
to play an imiiortant role.
Writers' Guild Suspends
Initiation Fee in Drive
Initiation fee of $100 has been sus-
pended by the Writers' (iiiild in a
drive for membership.
Plan Joint Meeting
Harry Hammond Beall will be
chairman at a joint meeting of the
Wampas and the Hi-Hatters, press
representatives of Los Angeles the-
aters.
Caryl Lincoln Opposite Mix
Car\ 1 Lincoln has been cast op-
posite Tom Mix in "Hello, Chey-
enne." under direction of Eugene
I'ord. Harry .Sinclair Draggo wrote
the >i()rv.
Clara Bow's Next Chosen
"Ladies of the Mob" i> u> be
ara Bow's ne.xt starring picture.
Grauman to Fete 'Kid" Players
Cliild players of the screen will be
lests Dec. 3 of Sid (iramnan at
morning matinee of "The Gaucho"
Grauman's Chinese.
Curtiz Making "Tenderloin"
Michael Curtis is directing "Ten-
derloin" for Warners, and not l""o.\
as previously reported.
Clune Estate Willed to Son
Bulk of estate of W. H. Clune,
pioneer producer and exhibitor who
died Nov. 10,. is left to his son,
James W. Clune. The only estimate
of its value is tlic declaration that i'
exceeds $10,000.
Runyon Writing for Denny
Reginald Dcimy is to star in two
originals which Damon Runyon will
write.
BRITISH OFFER RECORD
AMOUNTS FOR TALENT
Cable offers to stars and diiectors
from British producers indicate that
llie Near will be one of competilne
biddmg between American and l',ng-
lisli hrms.
i'rotected by the quota law, soon
to be enacted, the British are otter-
ing high salaries to .\mericaii play-
ers and directors for appearance m
■ i.m^ to he made in r.n.giand.
De Mille Signs Duryea
for "The Godless Girl"
George Duryea, who played the
role ot Abie m "Abie's Irisli Rose,"
lias been signed l)y De Mille lor the
male lead in "The Godless diri."
His only previous screen work was
for Educational in the Worcester
Film Co. some time ago.
' U" to Star Mary Nolan
Mary Nolan, the former Imogeiie
Wilson, is to be raised to stardom
by Universal. She first is to be
co-featured with Norman Kerrv.
Directing Color Film
Roy Neill is making "Napoleon
and Josephine," Technicolor film
which AI-G-M will release. Samuel
Bischoff is supervising this short sub-
ject. Agnes .\yres has been cast for
the female lead.
Doing Universal Script
James T. O'Doiiohue is preparing
the scenario of Melville Brown's
next Universal picture, "Cream of
tile ICarth." Jack Mintz is gagman.
Writing "U" Continuity
I'red Xewnieyer is preparing " The
Worm Tunis" for Universal.
Renew Hill Contract
George Hill,ha.^ si.uiied a new long
term contract with M-G-.\l. He now
is making "The Cossacks."
Bessie Love, Molly O'Day Cast
Bessie Love and Molly O'Day have
en cast in "The Little Shepherd of
ngdom Come," Richard Barthel-
;ss' latest picture for First Na-
nal.
Warner Richmond Added '
Warner Richmond has been added
to cast of "The Little Shepherd of
Kingdom Come."
Ginsberg on Way East
Henr\ Ginsberg has left for New-
York.
Added to Cast
Belle Bennett and William Bake-
well, both of whom api)eared in
"Mother." have been cast fur "The
Devil's Trade Mark" for i'BO. Wil-
liam y. .\Iong also is to appear in
tile picture w liicli Leo .\leehan will
direct.
Cast for "Circus Rookies"
Fred Humes has been signed for
"Circus Rookies," which co-features
Karl Dane and George K. .\rtliur
for M-G-M.
A Little
from **Lots"
By KAl.l'U WILK
Hollywood
PDDIK CRONJAGKR, who has
■C^ liliotographed 11 Richard Dix
pictures, has imported a special lens
from (iermany that triples the size
of the background of a set as far
as the camera is concerned.
't' * *
Our good friend, Jimmy Starr,
h(in submitted his guess regarding
the "lucky 13" Wampas Baby Stars
to be picked this year. Last year,
Jimmy guessed right on 10 of the
13. Jimmy believes the following
will win the 1928 election: Sally
Eilcrs, Rath Taylor, Sue Carol, Vir-
ginia Bradford, Fay Webb, Ann
Christie, Audrey Ferris, Alice
White, Lupe Velez, Barbara Worth,
Marjorie Beebe, Josephine Loff and
Viola Richards.
* * *
We toss in these names for
consideration: "Peanuts" Mari-
an Byron, Betsy Whitney,
Olive Hasbrouck and Lorraine
Eddy.
* * *
Eddie Horn is "sold" on
California, especially on its
ocean and lake fishing. T'other
day, Eddie and Harold "Win-
nie" Wenstrom caught a 37-
pounder — and have snapshots
to substantiate their state-
ments.
* * *
Jack Luden, who played nine
leads in Paramount pictures, is now
free-lancing. Jack, whose father is
the cough drop king, has also ap-
peared In 18 FBO productions. Al
Rosen is representing Jack.
* * *
f)ur Passing Show: Mr. and Mrs.
Edgar Lewis, Harry Glickman and
Eddie Horn chatting on Hollywood
Blvd.; Gustav von .Seyffcrtitz catch-
ing a street car.
* * *
Hollywood's list of amateur
magicians includes Harold
Lloyd, King Vidor, Neil Ham-
ilton, T. Roy Barnes, Max
Ashcr, Adam Hull Shirk,
George Ba.rter, Jerome Ash,
Frank Whitson and Matt
Martin.
* * *
"Bill" Frank. Mack Sennctt's
eastern representative, was all tog-
ged out in golf clothes when he ar-
rived on the Coast and John A.
Waldron, Sennett's general manager,
was waiting to even scores.
THE
i^2S
DAILY
Wednesday, November 30, 1927
Trustification Held Menacing Industry
T.O.C. COFFERS REMEDY
FOR DECLARED DANGERS
Complete text of the state-
ment made public yesterday by
the Theater Owners Chamber
of Commerce dealing with es-
tablishment of an open market
in the industry:
The Federal Trade Commission
'JVade Practice Conference brought
to a sharp focus the fundamental
problem of the motion picture indus-
try. Certain feverish activities on
the part of the various companies in-
volved since the announcement of
the Federal Trade Practice Confer-
ence, serve to emphasize what was
clearly brought out through both
voluntary and involuntary testimony
that found its way into the record
of the hearing. The problem can be
summed up in one sentence.
The motion picture industry
threatens in a short time — per-
haps not more than a year — to
fall into the complete and ab-
solute control of a small and
closely connected group.
LTnless some radical action is taken
instantly to halt the aictivities of
several producing units with exhibi-
tion affiliations, the situation willbe
come so involved through the creation
of contracts, working arrangements
and actual mergers, that it may be-
come impossible to apply remedies,
the immediate employment of which,
might still have some effect.
Were such centralization of the mo-
tion picture industry to aflfect only
certain individuals or groups in the
motion picture industry with a purely
Long an Open Market Champion
The T.O.C.C. which has about 600 New York theaters
in its membership, has been waging a fight to buy films on
the open market for several years. Its arguments with dis-
tributors having failed, the Chamber on several occasions
announced its determination to make the issue a legal one.
Such steps, however, have failed to materialize. The griev-
ances of the local exhibitor body have been largely directed
at the Loew circuit which now numbers about 60 theaters
in New York.
monetary interest in it, there would
he reason enough for remedial action
to be taken. But against this, those
seeking a monopoly might advance
the argument of the survival of the
"fiittest". It might be maintained that
neither the Federal Trade Commis-
sion, nor legislatures, nor for that
matter, any agencies concerned with
the public interest shall interfere with
the plans for the control of the mo-
tion picture industry.
But here is involved something of more
than the monetary interest of those engaged
in the business-. The motion picture is an
instrumentahty which by means of entertain-
ment as well as instruction supphes a real
need of the people. For the millions in our
nation, it is the school, the library and the
university in addition to being a source of
change and relief from the pressures of life.
There is perhaps no other commodity except
food and shelter which means as much to
the vast majority of people as does the mo-
tion picture.
For its fullest development the rnotion pic-
ture depends upon the greatest possible degree
of freedom. Freedom in the creation and
dissemination of the product of the best
brains which are employed in, or may be
attracted to, the art and industry of the
motion picture.
To vest in a limited group or combination
within the industry the power to dictate
what may or may not be shown in motion
pictures is but a step removed from placing
into the hands of a small group the direction
of the education of the people. From the
standpoint of creativeness, control of this sort
would be more deadly to the development
of the highest possibilities of the motion pic-
ture than ofificial censorship of the narrowest
and most arbitrary imaginable.
The means employed to achieve the monop-
olization of the motion picture industry con-
sists of a rapidly tightening control of the
channels between the product and the con-
sumer through the employment of the follow-
ing devices.
A. — Ownership, total or partial, of
theaters, by producers or afhliated cor-
porations.
B. — Reciprocal working agreements
between one producer controlling a group
of theaters, and another producer con-
trolling a group of theaters, including the
operation of theaters afSliated with one
producer by the exhibiting affiliation of
the supposedly competing producer.
C. — Discrimination against theaters
operated by individuals or groups not
affiliated with producers or distributors.
D. — Block booking and blind booking.
E. — Control of future policies of unr
affiliated theaters by means of long term
contracts or so-called franchises.
The end sought to be accomplished by these
practices is on the one hand, to force the
unaffiliated ochibitor to relinquish a substan-
tial share in, and often actual control of his
theater, and, on the other hand, to so limit
the availability of play date? to the producers
not in this ring as to curtail the circulation
of heir product.
What is the remedy ?
Establish an open market in the mo-
tion picture industry.
'This can be accomplished by the following
means :
1. Abolish ownership or control of the-
aters by producers and distributors of motion
pictures, except theaters conducted (for the
purpose of publicizing productions, or where
STATE RADICAL ACTION
IS NEEDED IMMEDIATELY
the producer is' barred from fair and propor-
tionate representation of his product in a
given territory.
2. Abolish the practice of block booking.
The alleged concession of the so-called "Dis-
tributors Statement of Principles" is a mere
trick. (As was predicted in the discussions
at the trade conference, the spokesman for the
motion picture producers and distributors has
i sued a misleading interpretation of the alleged
advantages of this "Distributors Statement
of Principles".)
i. Abolish the practice of selling pictures
before completion, (giving the industry a
reasonable length of time to adjust itself to
the new conditions adopted.)
4. Alrolish all favoritism in the distribution
of films among exhibitors. Cease discrimina-
tion in favor of theaters affiliated with pro-
ducers or distributors to the prejudice of the- J
aters operated independently.
5. Let every producer have free and fair J
access to the screen of every theater, and let
every theater have a free and fair opportunity!
to compete for the product of every pro-f
ducer.
The remedy proposed, namely, the open
market, must be applied with complete \
sMicerity ; no more pretence will accomplish
the desired result. No compromise or sub-
terfuge should be permitted.
Some of the provisions suggested may de-
pend on voluntary application by the produc-j
ers involved. They might be applied voluntar-j
ily if these producers are willing to take a'
far sighted view of their own interests. Others
my require rulings by the Federal Trade
Commission and perhaps national legislation.
That the conference failed to accomplish
anything of substantial value is due to the
arrogant and arbitrary attitude of those who
seek control of the industry for their own pur-
poses. Perhaps it is still not too late for
the industf-y to arouse itself and correct the
evils within it. But this is certain, if the
industry will not regulate itself voluntarily,
regulation will be applied from without,
whether the Federal Trade legislatures of var-
ious states or public opinion. Somewhere
there is a power to correct this growing evil.
The best that can be accomplished by
ignoring this warning is that those who are
defying the right will succeed in erecting for
themselves a gigantic structure which, be-
cause of the false foundation upon which it
is based, will come tumbling down upon theml
and accomplish their ruin.
F. & R. Loses Control
of Theater in Verdict
{Continued from Page 1)
against Northwest Theaters (Finkel-
tsein & Ruben) and as a result Wil-
liam Hamm, Finkelstein & Ruben
and the Twin City Amusement Trust
Estate must pay over to a trustee
$582,000 plus interest and return 12.-
000 shares of stock in the Miles firm.
Costs of the long litigation must be
borne by the defendants.
Appeal of the action is regarded
here as certain, with the case ex-
pected to be carried to the Supreme
Court.
The case involved transaction dat-
ing back to 1915, and the decision
will result in loss of control of the
Garrick by F. & R. In his decision.
Federal Judge William A. Cant found
the defendants so derelict in their
duties as officers of the Miles firm,
as not to be entitled to compensation,
ordering them to restore to the com-
pany approximately $275,000 esti-
mated received as salaries.
Finkelsein & Ruben, it was alleged,
has placed a mortgage of $52,000 on
the corporation for their own use.
In efTect, the court held, the "cor-
poration paid for the stock and under
the circumstances the corporation is
entitled to have the same cancelled
and recover dividends thereon."
Nearly 9,000 shares^ acquired in
this alleged manner, 1,500 others ac-
quired similarly and approximately
1,450 more paid as salary, also were
cancelled. The plaintiffs claimed they
were induced to sell their stock at
low prices through misrepresenta-
tions. The court declared it "reason-
ably clear against Finkelstein &
Ruben, except as specified, all plain-
tiffs and interveners who are party
to the transactions are entitled to have
the respective sales of their stock re-
scinded and their former status as
stockholders of the company re-
stored." Accordingly, 13,500 shares
must be returned to former stock-
holders with the defendants, holding
about 9,000 shares, made minority
stockholders by the decision. The
court ordered notices sent to all
former stockholders that they might
be given opportunity to rescind sale
of their stock and be reinstated as
stockholders. Appointment of a
trustee to disburse funds under court
direction also was ordered.
Hammons Goes to Coast
Jixodus of executives to Holly-
wood is continuing with Earle W.
Hannnons, Educational president,
latest to leave and Joseph M.
Schcnck, head of United .Artists,
preparing to go. Hammons plans to
return in about two weeks.
Wolcott Buys Lorain Houses
Lorain, O. — Max Shenker, exhibi-
tor for the past 25 years, has sold his
Pearl, Park and Standard to Victor
Wolcott of Cleveland. Wolcott also
has the Princess and Standard,
Cleveland.
FitzPatrick Has Special
Franz Schubert Feature
The latest addition to the ''Fam-
ous Composers" series of FitzPat-
rick Pictures is a six-reel special
built around the life of Franz Schu-
bert. The production was taken in
Vienna and includes for its setting
all the landmarks identified with the
life of the famous composer.
An all-Viennese cast was used, with
the conductor of the Viennese Opera
House, who bears a striking resemb-
lance to the composer, impersonating
Schubert.
Nathaniel Finston, musical direc-
tor for Publix, is preparing a spe-
cial musical score. The film is be-
ing put over in connection with the
Schubert Centennial. James Fitz-
Patrick, president of the company,
expects to have the feature ready
for release in about two weeks.
Returns to Coast
Richard Rosson has left
York for the Coast.
New
Wednesday, November 30, 1927
fj^^
DAILY
UFA Plans Invasion
with Continental Films
{C<»ttinued from Page I )
iiieiit. In outlining the program al-
ready inaugurated at the Berlin stu-
dios, Frederick Wynne-Jimes. rei>-
resentative of Ufa, in tlie I'nited
States, said his company is con-
vinced after studying the Ameri-in
reaction to such pictures as "Nar-
iety," "Metropolis" 'and "Htitel Ini
perial." that there is a large patron-
age waiting for Continental produt.
Ufa is therefore planning to huild
and expand this patronage throngli
a permanent policy of around 20 f a-
tures yearly. The i)roftram con-
templates the eventual aopiisition of
theaters in key cities, with a main
"show window" on Broadway. .\n
exchange system will also he huilt
up to cover distribution to independ-
ent theaters throughout the United
States.
These developments will not take
place until the Berlin studios are
prepared to deliver the product in
quantity. Erich Poinmer already has
been engaged to produce four spe-
cial features. The Russian direct ir
Bloch also has b'-n signed, and
other Continental directors will soon
be added. Meanwhile the Berlin
studios are being reorganized to take
care of the program of expansion.
Duress Claimed; Court
Rejects Union's Suit
{Continued fnim I'aoe 1)
organizations is declared to be out-
lined in the refusal of Justice Dele-
hanty to issue an injunction com-
pelling the Fort Washington The-
ater Co.. operators of the Costello
theater, 25 Fort Washington Ave. to
Jive up to a contract claimed by the
theater company to have been signed
under duress and calling for union
operators.
Nathan Burkan, attorney for the
Costello, yesterday said the facts
were these.
Lee Ochs, who operates the Cos-
tello, runs a non-union house. A
few months ago, repairs were neces-
sary and, in order to complete the
work, it became essential to use
union labor. Ochs, it is alleged,
was approached by an official con-
nected with Local 306, which is com-
posed of operators in the New York
district and told that unless he
agreed to use union men in his
booth, a general strike involving the
other crafts working on the repairs
would be called out. Ochs first re-
fused, a 13 day strike ensued after
(which he states he signed the con-
tract because he was forced to in
order to complete the job. When
the house reopened in September,
however, he refused to carry it out.
Local 306 sought an injunction to
force Ochs to comply, hut the court
threw out the application. Now
Dchs is suing for $3,500 on a coun-
terclaim.
^ Making Negro Newsreel
Famous Artists Corp.. now is pro-
ducing and distributing "Famous
Negro News," newsreel devoted ex-
:lusively to the activities of the
,.Vegro race.
Gov't Cooperating
Washington — "Chinese Mo-
tion Picture Market" and
"Market for Motion Pictures in
Central Europe, Italy and
Spain," booklets describing
both these fields as motion pic-
ture distributing centers, are
being distributed by the Motion
l-icture Section, Dept. of Com-
merce: A printing charge of ten
cents is made for each copy.
85 Import Permits
in Germany Next Year
{Continued from Page 1)
gent" licenses will be issued up to
March 31, against German films now
under production or contemplated.
Between Jan. 1 next and June 30,
1929 permits for importation of only
260 pictures will be issued. One
hundred seventy are to be granted
to distributors on applications and
the remaining 90 issued by the Fed-
eral film commissioner at his dis-
cretion.
There will be no restriction on the
importation of newsreels or of com-
edies or advertising films of less
than 50U meters, but educational
films will be continued on a "kon-
tingent" basis of two German to one
foreign film.
I
Lowry and Canty Hurry to
Berlin to Confer with Gov't
Kdward (i. Losvry, representative
of the Hays organization in Europe
and George Canty, trade connnis-
sioner rei)resenting tlie M.P. Section
of the Department of Conmierce
have left London and Paris respec-
tively for Berlin where they wi.l
confer with the German officials re-
garding the new import regulations.
F.mil E. Shauer of Paramount, and
Arthur M. Loew of M-G-M are on
the Continent and presumably would
be available for consultation should
the Jtcasion arise. In the interim,
the export trade in New York will
await developments from Berlin.
5fo near the Ocean Us called.
^elBrcakers
So modem in equipment and
wjU conducted it is known as
one of the Wforids finest Hotels
iTo
{to a Sojourn by the Sea and visit
ATLANTIC OTY
JDCLHIUJKAN
VSW JTMSn
AUANHIUJUAN
WHEN IN WASHINGTON VISIT
HARVEY'S RESTAtmANT. Iltk and
PENNA. AVES. FAUOUS SINCE US*
$1,000 in Prizes Offered
for "Speedy" Campaigns
One thousand dollars in cash prizes
will be awarded by the Harold Lloyd
Corp. and Paramount for the best
e.xi)[oitation campaigns devised to put
over "Speedy," Lloyd's forthcoming
picture. The contest closed Dec. 26.
The prizes are: First, $200; second,
$150; third, $100, next 11 best cam-
paigns S50 each. The contest is
ov)en to exhibitors, managers, the-
ater advertising and publicity men.
Du Von at Greenport
I-"red R. Du Von, formerly as-
sistant to George E. Kann at Loew's
Willard in Woodhaven and later
manager of Loew's Circle Theater,
Columbus Circle, now is managing
director of Glynnes Greenport at
Greenport, L. I., playing a combina-
tion policy.
Leighton House Reopens
Leighton, Pa. — Completely rebuilt
since the fire last year, the Park
has been reopened by Bayer Bros.
Remodeling cost around $50,000.
The Luxury
of Doing Good
CHRLSTMAS Seals enable one
to enjoy the "luxury of doing
good." They have become the
thing to buy at Christmas time.
Christmas Seals finance the
work of the Tuberculosis .Associa-
tions and have already helped to
cut the tuberculosis death rate in
half. Next year a campaign on
the early diagnosis of tuberculosis
will be conducted to protect the
health of every man, woman and
child in the countrv.
The National, State, and Local
Tuberculosis Associations
of the United States
P^VERYHODY in the
Briti.sh Motion Pic-
ture Industry
READS
THE
DAILY
FILM
RENTER
which gives all the News
u hile it is News.
"CVERY Trade Show
Reviewed in the
"Daily" next Day.
^UBSCRIBERS in
Every Part of the
World.
gRITAIN'SOnlyFilm
Daily Newspaper.
Subscribe Today.
Send $15.00 for One
Year's Subscription
to the Publisher.
58, Great Marlborough Street,
LONDON ENGLAND
^^/
M^^'
v^rnVf // Mntion Picture Producets «iui Distributort of America lnc.~-Wlll H.Hays frtsUmt
^y FILMDOM
/^LLTHE NEWS
ALLTUE TIME
*/OL. XLII No. 50
Tuesday, November 29, 1927
Price 5 Cents
PLAN SCHEDULE SLASH?
m SAKE ALLIES VOTE
FOR DEAL WITH WESCO
10 Saxe and 85 F. & R.
Theaters are Reported
Involved
Minneapolis — Wesco will
take over Saxe and Northwest
Theaters chains, or a major
portion of the houses of both,
states a Los Angeles dispatch
to "Greater Amusements" de-
claring reports are persistent
that the Coast firm will acquire
30 Saxe and 85 F. & R. houses.
Saxe has a chain of 45 Wis-
consin houses, while F. & R.
has close to 140. In some of
the latter, however, Publix is
interested. Payment is to be
made in stock of Wesco, the
dispatch states.
Milwaukee — Stockholders of at
ast six Saxe theaters have ratified
e proposed deal which will place
e houses in Wesco's chain. These
luses are the Miller, downtown coiii-
(Contiiiiied on Paai- 7)
"ESCO CURTAILING ITS
SMALL TOWN ACTIVITIES
ilcni. Ore. — Wesco will curtail
.ictivities in small towns, it is
(1, following announcement that
three George B. Guthrie theaters
. recently taken over by the firm,
to revert to Guthrie. Theaters
(Continued on Page 7)
)0,000 Weekly Average
Utendance at Paramount
I
t tendance at the Paramounl in
first year totaled over 5,000,000
sons or an average of about 100,-
weekly, says a statement issued
the theater.
Uton Schwarts Made
Movietone Sales Head
.lilton Schwart> has been ap-
inted sales manager for Movie-
le throughout the United States.
fB already has assumed his new
I Cies.
Germany Slashes Imports;
Trade Here Is Seriously Hit
A meeting of the export managers of Hays organization mem-
bers will be called momentarily to discuss the situation created by
the new German import regulations which will make serious in-
roads in the trade's business in that country.
Berlin (By Cable) — American dis-
tributors in Berlin are considerably
upset over the new import regula-
tions made public by the German
Government which remove the one-
for-one "kontiiigent"' and limit the
importations to 170 over a period
of eighteen months, tiiereby slash-
ing to the bone this market for all
imported pictures, including Amer-
ican.
.\ll told, the Government will al-
low 260 i)ictures to be brought in
(Continued on Page 7)
if
" TO MAKE 2 TAX CHANGE EEEECTIVE
YEARLY EOR U. A. 30 DAYS AFTER PASSAGE
Calling for release of two pictures
a year through L'nited Artists, Ci)n-
stance Talmadge has signed a long
term contract with Joseph M.
Schenck. The first picture under the
new arrangement will be "Kast of the
(Continued on Pmif 7)
$261,785 Net Reported in
15 Months by U.A. Chain
Net profits of $261,785 are reported
by United Artists Theater Circuit,
for the 15 months ended Aug. 15.
This is equivalent to $6.54 a share
earned on 40,000 shares of seven per
(Continued on Page 7)
U'ashunilon Bineau of I III- I-ILM DAILY
Wasiiington — Although the House
ways and means conmiittee has not
yet determined definiteh- upon the
dale when tax rate changes in the
new revenue bill shall become ef-
iCuntinued on Pacie 7)
Joe Brandt Back After
Extended European Trip
Joe Brandt, president of Colum-
bia, has returned from a three
months' trip to Europe where In-
visited practically every cnuiitry on
the Continent. He has made ar-
(Contintied on Page 7)
Relief Fund Grows
With l)ut three days" .start the FJl.M D.MI.Y RliLIICl-"
FL'XD lias readied th^' splendid total of eU'\en hun(h-ed and fif-
teen dollars, .\iiiong- tiiose who sent in checks yesterday wi're
K(\ Schiller, Toniiiiy (;oIdher<.j of iialtimore. Jack Storey. Frank
Walker of the Conierford theaters, Artie Stehbin.s, Dave Bader
and Leo Klehanow of the Longacre Press. l"he good news must
have already hit the Coast tor among th.- bright spots yesterday
was a telegram from Jimmy (irainger in San Francisco pledging
a substantial contribution.
Don't i)ut it ott. If you have not already sent in your bit
(If) it to-day. X(A\. Xo matter how small, luery little bit
helps. We want to reach the ten thousand dollar mark by Christ-
mas. And we'll do it, too.
The cause is indeed worthy. It should have the earnest
(Continued on Page 2)
F'ewer Films from "Old
Line" Companies Held
in Prospect
Los Angeles — Limitation ot
output next year to eliminate
overproduction may be under-
taken by producing executives
a majority of whom are here
from New York, according to
report.
The curtailment, alleged to be
planned, may be due to the Fed-
eral Trade Commission's stand
against block booking. If car-
ried out, it is stated, the reduc-
tion of product would result in
fewer but better pictures from
national companies.
Under the reported plan, in-
dependent producers would be
expected to increase their out-
lays and supply the difference of
product which might be requir-
ed, thus assuring a plentiful
supply.
PROFIT SHARING BASIS
FOR STARS IS PLANNED
Los Angeles — Placing ■ ' stars
on a profit-sharing basio, with
salary guarantees eliminated, is
i I oi!liiiiii\i 'tit Pihir 7)
What's First ?
What short subject is the
most important on the theater
program — and why? How do
the other types of pictures in
the field of the one and the two
reeler fit into the scheme of
things?
David J. Chatkin, film buyer
for the Publix circuit and gen-
erally recognized as one of the
best short subject analysists in
the industry, gives his idea of
the answer in the Short Sub-
ject Quarterly out on Saturday.
Worth reading.
4
Vol.XLIINo.5e Tuesday, Nev. 29, 1927 PriceSCents
lOHN W. ALICOATE
Publisher
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York. N. Y., under the act
of March 3, 1879. Terras (Postage free)
United States, outside of Greater New York,
SIO.OO one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tiens to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736
4737-4738-4739. Cable address: Filmday,
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel: 'Phone,
Drexel 7000 and Washington 9794. London-
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London. W. I. Bei
lin — Lichtbildbuehne, Friedrichstrasse, 225.
Financial
Paramount common gained a point during
yesterday's trading, closed at 109^, with
6,100 shares changing hands. On the other
hand Pathe Exchange "A" dropped a point,
closing at 23 54-
High
Am. Seat. Vtc 40
•Am. Seat. Pfd
♦Balaban & Katz
*Bal. & Katz Vtc
Eastman Kodak ..169J4
*tFilm Inspection
•First Nafl Pfd
Fox Film "A" . . 79J4
tFox Theaters "A" 19^
•Intern'l Project
Loew's, Inc SSyi
ttLoew's, 6s 41ww 99^
ttLoew's,6s41x-war. 105^
M-G-M Pfd 25'A
*M. P. Cap. Corp
Pathe Exchange . . 4^4
Pathe Exch. "A". 24^
ttPathe Exch. 7s37 86J4
Paramount F-L ...109^
Paramount Pfd. ..120?4
ttPar.Bway.Si^sSl.lOl^
♦*Roxy "A" 29
♦*Roxy Units 33
**Roxy Common . . 8
Skouras Bros 35
Stan. Co. of Am.. . 5734
tTrans-Lux Screen 4^
Univ. Pictures . . 98J4
*Univ. Pict. Pfd
tWarner Bros. ... 13
Low
397A
167J4
ys'A
195i
55M
99
10554
25
'4J4
23-4
86}4
107^
12054
101
30
36
9
Close
40
48
60Vs
7354
167J4
4%
79
1954
10
56
99
105J4
2syi
7
4;4
2314
8654
1095/2
12054
101
5754 57M
45/i 4^
98 98
.... 9754
12^ m/i
Warner Bros. "A" 23 5i 22fg 23
Sales
700
1,000
1,700
1,700
2',666
5
25
200
'266
1,300
1
6,100
300
11
400
30
I'.SOO
1,200
*Last Prices Quoted **Bid and Asked (Over
the Counter)
tCurb Market ttBond Market
NOTE: Balaban & Katz is listed on the
Chicago Board; Skouras on the St. Louis
Stock Exchange and Stanley in Philadelphia.
HENNEGAN
Program
Covers
special Designs for
all Holidays.
Write for Samples
The HENNEGAN CO.
Cincinnati, Ohio
THE
j^E^
DAILY
Tuesday, November 29, 192
Relief Fund Grows
( Continued from Patic 1)
consideration of every one in New
York film circles. To come face to
face with some of these pitiful cases
as they come up is to realize the
humanness of the committee in un-
dertaking this work.
The following are already con-
tributors. Some have given five
dollars. Several have sent in checks
for one hundred. The amount does
not matter. The big thing is the
thought. YOUR desire to help.
Watch This List Grow
Will H. Hays
George Weeks
Ed Schiller
Dr. A. H. Giannini
Jimmy Grainger
Charles B. Mintz
Bruce Gallup
Jim Normanly
Don Mersereau
M. J. Mintz
Victor Shapiro
Moe Streimer
Billy Brandt
Red Kann
Dave Bader
Marvin Kirsch
Leo Klebanow
Tommy Goldberg
J. E. Storey
Frank Walker
Artie Stebbins
Jack Alicoate
Union Linked with Attack
on Brooklyn Musicians
Hackensack, N. J. — The New York
Musicians' Union was held respon-
sible by Detective AUyn of the
prosecutor's office for the attack on
four Brooklyn violinists while on
their way home Friday night after
playing at an Englewood theater.
These men had refused to join the
union and two of them were so
severely beaten that they were re-
moved to a Hospital.
"Love" Opening Tonight
"Love," screen adaptation of Tol-
stoi's "Anna Karenina," which co-
features John Gilbert and Greta
Garbo, will have its premiere tonight
at the Embassy, replacing "Quality
Street."
Aileen Brenon Returns
Aileen St. John Brenon of the
Roxy publicity staff has returned
after an eight weeks' vacation in
Europe.
First Road Show for "Tom"
Detroit — The first road show en-
gagement for "Uncle Tom's Cabin"
has opened at Shubert's Lafayette.
Presentations
Omaha — Joe Parsons is one of the
draws at the Riviera, playing the
Publix circuit.
Mario & Lazarine in Buffalo
Buffalo — Mario and Lazarine are
one of the current attractions at the
Buffalo.
Bert Hanlon at Senate
Chicago — Bert Hanlon is playing the
Senate.
Kd Lowry at Ambassador
Ed Lowry is one of the stage at-
traction, at the Ambassador, St.
Louis, booked by the Morris office.
Bernard & Henry on Publix Time
Bernard and Henry are on the cur-
rent bill at the Tivoli, Chicago, being
booked on the Publix southern unit
by William Morris.
Phonofilm Stockholders
Vote Chattel Mortgage
Consent to a chattel mortgage ar-
rangement on the part of the direc-
tors of American De Forest Phono-
film was voted by stockholders at a
meeting last Saturday, following a
statement from I. W. Schlesinger
that his company had made arrange-
ments with De Forest to assume an
active interest in the company.
Maclyn Arbuckle Gravely 111
Ogdensburg, N. Y. — Slight hope
for recovery of Maclyn Arbuckle,
veteran screen actor, is held at the
home of his wife's parents at Wad-
dington, following a relapse. He went
to Waddington about 18 months ago
suffering from nervous breakdown.
Charles Goetz at Richmond
Charles Goetz of States Cinema
Co., is at Richmond where "Mother-
hood' 'is to open Dec. 5. This will
be followed Dec. 12 with opening
of the picture at Norfolk.
Allen at Oklahoma City
Oklahoma City— C. W. Allen, has
been appointed manager of the
Pathe branch, succeeding Edward S.
Oldsmith who has been transferred
to Kansas City.
Notf Available
For The State Right Market
A 7 reel feature production
««THE BLUE DANUBE"
Inspired by the famous waltz by Johann Strauss
WIRE OR WRITE FOR YOUR TERRITORY
Aywon Film Corporation
NATHAN HIRSH, Pres.
729 Seventh Avenue
New York City
Fined for Transportation
of Fight Film Picture
Little Rock, Ark. — Judge Neblet
ill L^ S. District Court fined N. F
Wertheimer, chain operator $500 ^o
having the Dempsey-Sharkey figh
films transported from Dallas t
Little Rock for use at the Palace. Th
judge criticized the inconsistency 0 1
the Federal law that forced him ta
impose the fine, remarking that b
could not see the logic in forbiddin)
transportation of the films whei
people were permitted to witness tb
actual spectacle, and when news
papers and radio stations could 1&
form the public of all details of tfe
fight. ;
Improve K. C. Isis
Kansas City — The Isis at Troos
Ave. and 31st St. has been entire^
remodeled at a cost of $50,000, wio
1,500 new seats installed.
"Helen of Troy" Opening Dec. 9 1
"The Private Life of Helen oi
Troy," First National's picturizatii
of John Erskine's novel, opens Di
9 at the Globe. Maria Corda is s'
of the picture which her husbani
Alexander Corda, directed.
Rossman In Rochester
Earl Rossman has gone to Roches-
ter to confer with Eastman Kodak
officials in connection with his n-
Alaskan trip.
i
MOTHERHOOD
ROAD SHOW
The World's most human photoplay.
Breaking Box Office records every-
where.
STATES CINEMA PROD. CORP.
729 7th Ave.. N. Y. C.
If You Are in the"
Market for Any Kind of
MOTION PICTURE
APPARATUS
CONSULT US AND SAVE
MONBY I
SEND FOR OUR PRICE U8T |||
▼▼no West 32*'St,Ncwyork.N.y.^
Phona Penna. 0330
Motion Picture Department
U. 8. and Canada Agentt for Debrii
AMALGAMATED
VAUDEVILLE AGENCY
Attractions for
Picture Theatres
Standard Vaudeville Acts
1600 Broadway, New York City
Phone Penn. 3580
$
1000 CASH!
for best theatre advertising campaigns
on
24 SHEET
exhibitors, theatre managers
*and theatre advertising and
'publicity men!
51 How would you sell — advertising, publicity and exploitation — HAROLD
XOYD in ^^SPEEDY" to your public? The picture deserves the best campaign
Bver put behind a big special. Harold Lloyd and Paramount want to slart you
hinking about it at once. We will pay good cash money for suggested campaigns,
iead the synopsis, look at the 24-sheet, play with the title. Prepare a compre-
fiensive, practical campaign. QSend it BEFORE DECEMBER 26TH to
^ SPEEDY % Harold Lloyd Corporation, 1501 Broadway, New York City.
I» ^i
fy.
-^
P^
*iOOO
^:^
Synopsis of
HAROLD LLOYD
ill 'SPEEDY''
Speedy, a super-active boy of
the New York streets, is so
called because of the speed with
which he gets and loses jobs.
His wannest friends are Pop
Dillon, owner and driver of the
last horse car line in New York,
and Pop's pretty granddaughter,
Jane.
Speedy's weakness is baseball.
After a gag-filled holiday with
Jane at Coney Island, he gets a
job as taxi driver. In an ex-
citing trip thru N. Y. traffic
with Babe Ruth (in person) as
passenger, he lands Babe at
Yankee Stadium just in time
for World's Series game. Only
to learn that the villain of the
story, knowing Pop Dillon
must drive his car once a day
over the line to hold his fran-
chise, has abducted the car and
horse.
After wild adventures Speedy
locates car and horse and drives
it madly thru N. Y., returning
it just in time to make the run.
Pop gets 8^100,000 from the
electric trolley people for his
franchise and Speedy gets Jane.
PRIZES FOR
SHOWMEN!
Best Campaign . . . $200
2nd Best ....... 150
3rd Best 100
Next 11 Best . $50 eaeh]
Start working
at once on
LLOYD'S Latest
AND
LAUGHINGEST!
/'* case of tie, duplicate prizes will be
awarded tying contestants.
D/^ILY Tuesday, Nov. 29. 1927
■JtJJlf^^JeMueA
Independents Increase Schedules
Harry Garson Heads Mutual Firm Planning Franchise Sale — "Hell's Angels" Most Costly Film
Now Under Way— Air Search Starts for Bray Expedition— Other Wired News from Coast Studios
N[W COMPANIES PRESAGE
YEAR OE BIG ACTIVITY
W'itti production curlailiiicnt dis-
cussed by "old line" companies, the
independents are fii'ttiiiK set to move
at a rapid clip during the next year,
to supply the difference in product
in event of any retrenchment pro-
gram, thus preventing i)ossible short-
age of product.
New companies are being organ-
ized to meet the situation, and there
is talk that schedules will be in-
creased ne.xt year. David Thomas
of Ralph Ince Prod., will supervise
26 features in 1928 for a combination
of independent exchanges organized
by H. H. Thomas, who will dis-
tribute them. The first picture. Jack
London's "The Mutiny of the Elsi-
nore," goes into production Dec. 15.
The company also will make Lon-
don's "Smoke Bellew" and "Eyes'of
Asia."
Oscar A. Price, who heads Pellas
Photoplays, with headquarters at San
Mateo studios, is reported organiz-
ing United Directors Corp.. which
will produce and have its own re-
leasing organization.
Louise Fazenda, Charlie
Murray to be Co-Starred
First National will co-star Louise
Fazenda and Charlie Murray in a
burlesque of "Julius Caesar." Carey
Wilson is writing the story.
M-G-M to Re-Sign Jeanne Eagles
M-G-M will exercise its oiJtion on
services of Jeanne Kagles. who
makes her debut in "Man. Woman
and Sin," opposite John Gilbert, if
her stage engagements do not in-
terfere.
Lena Malena in Barrymore Film
Lena Malena. (iernian player un-
der contract to Dc Mille, has been
loaned for a part in "Tempest."
Hugh Allan in De Mille Film
Hugh .Allan will appear ai)i}osite
Elinor Fair in "Sin Town" for De
Mille. under direction of Gordon
Cooper.
Arthur S. Kane Arrives
Arthur S. Kane has arrived from
New York.
Raleigh Films Start in December
Production of the first two of the
eight pictures planned for the state
rights market by the newly-formed
Raleigh Pictures, gets under way
here early in September. Milton So-
men is scheduled to arrive in about
"ten days to supervise production.
Expensive
"Hell's Angels" now under
production by Caddo for United
Artists, is believed to represent
the largest outlay of any pic-
ture now being filmed. A pal-
ace set being photographed in
Technicolor calls for an ex-
penditure of around $65,000.
Writers Club Offering 4
Plays on Dec. 2 and 3
l-"our t>ne act pla\s are to be pre-
sented by the Writers Club Dec. 2 and
.?. Piavs to be offered are: "A Cup of
Tea."~"l)y Florence Ryerson; "F^. and
O. E.." by Elliott Crawshay Wil-
liams; "The Little General" and ".\
.Melancholy Dame," by Octavus Roy
Cohen. Staging of the plays is iu
charge of Eniniett and Lloyd Cor-
rigaii, Hal Crane and Charles Miller.
August Now Making Series
of Two Reel Color Films
Edwin August is directing 'Movie
Madness," first of a series of six two
reelers he is making for National
Theaters Corp. The picture is being
made at the California studio using
the L'nited Color Process. Ollie
Leach is cameraman. Jack ll\land
production manager, l-'rank .Sheridan.
.\nn Carter, Toby Claude and Vin-
cent I'rownell are in the cast.
MUTUAL COMPANY IS
FORMED BY GARSON
.Mutual Prtidncers Corp. has be«n
organized iierc with Harry (iarson as
president to market pictures direct
from producer to exhibitor.
L'nder the plan, five year fran-
chises will be sold exhibitors at $100
each, with a goal of 4,000 non-com-
Iicting exhibitors being aimed at.
Ph.\sical distribntit)n will be through
independent exchanges which will be
paid 25 per cent of the territory's
rental collections.
The company plans 26 westerns
and farce comedies as its first year's
output.
Lazaruss Contract Renewed
l-'irst National has renewed con-
tract of .'kidney Lazaruss, writer.
Airplane Search Under
Way for Canyon Party
.■\irplane search has been started
by the War Dept. for the 13 mem-
bers of the joint Pathe-Bray outfit
reported lost in the gorge of the
Colorado River in Arizona, the party
having gone there Nov. 8 to film the
Grand Canyon and the Colorado.
The i)arty had been sent ahead from
the permanent headquarters at Camp
Elmer Pearson to establish a mo-
bile station.
The party had started with ten
days' rations. The department's
radio station at Fort Douglas is busy
night and day endeavoring to estab-
I lish connnunications with the expe-
dition.
Morgan Wrote Haines' Vehicle
r.yron Morgan wrote "The .Smart
Set, ' William Haines' new M-G-M
picture, which Jack Conway is direct-
ing. The cast includes: Jack Holt,
.Mice Day, Hobart Bosworth, Con-
stance Howard and Coy Watson, Jr.
Morgan collaborated with Ann I'rice
on the continuitv.
Hennecke to Freelance
Clarence Hennecke has completed
his contract on "The Chaser," llarry
Langdon's latest picture for I'irst
National release. He intends to do
freelance gagging in future.
Tarsh Re-Signed by Laemmle, Jr.
Harrv E. Tarsh has been signed
by Carl Laemmle, Jr.. to title the
third series of "The Collegians."
Tarsh titled the second series.
"Sadie Thompson" Ready in Dec.
Gloria Swanson'> ".Sadie Thomp-
son,'' her second picture for United
-Artists, will be ready for release in
December. C. Gardener Sullivan is
titling the picture.
Hardy in Sterling Cast
Joe Rock has cast Sam Hardy in
"Burning Up Broadway," fourth of
the Sterling productions for the
1927-28 season. Phil Rosen is di-
recting a cast including Robert Fraz-
er, Helene Costello and Ernest Hil-
liard.
Hale May Make "Moon MuUins"
.Waw Hale plans to create the
comic strip character, Moon Mullins,
on the screen. Hale has an interest
in screen rights to the character, but
says final decision as to production
of a picture based on the strip re-
mains with Cecil De Mille. to whom
Hale is under contract.
Paramount Renews Waters' Contract
Paramount ha^ signed a new con-
tract with John Waters, director.
Lewis and Daisy Belmore Head Cast
George Lewis and Daisy Belmore
head cast of "We Americans," which
Edward Sloman is directing for L^ni-
versal.
A Little
from **Lots"
By RALPH WIl.K
Hollywood
ALTH0U(;H Doris Hill is work-
ing in "Tillie's Punctured Ro-
mance" at the Christie studio, she
makes up in her dressing room at
the Paramount lot.
>i< * *
"WhaVii in a namei" It
used to be "Cowboy Lane,"
now it's "Lovers' Latie."
Frank Tuttle gave Lane
Chandler his new title after
watching him in love scenes
in Esther Ralston's new pic-
ture.
* * *
Jea)i Hersho't's hirsute adornment
is dark brown, but in his long car-
eer on the screen^ he has always
worn either a wig or powdered his
hair. By the way, his father and
mother were noted players on the
Danish stage, and now Jean's son
has aspirations to become an actor.
* ♦ *
Incidentally, Jean's first pic-
ture appearance was in a pro-
duction made in Denmark in
1904. His stage rebut was in
"Ghosts" at the age of 19.
* * *
Paul Perez is keeping busy. He
is chief title writer at the Mack
Sennett studios.
m it *
We must add another name to our
list of humorists. The addition is
Rod La Rocqne, tvhose talk at the
fiery Equity meeting is still the com-
ment of Hollywood. Rod made the
point that butchers should not be
allowed to enter production as ac-
tors, and above all, should be kept
out of the cutting room. He also
stated that propaganda to keep as-
pirants away from Hollywood would
be in opposition to the Arthur Bris-
bane editorials that urge people to
settle in California.
* * *
At the same meeting, Fred
Niblo, in illustrating a point he
wished to make, told of the
wealthy banquet diner, who
urged his fellow diners to give
three cheers for the poor.
* * *
Clothes may make the man, but
hair doesn't make the actor, accord-
ing to J. Farrell .Macdonald, who ex-
hibits his own head, which is as nude
as a billiard ball.
Kent Opposite Billie Dove
Larry Kent has been cast opposite
Billie Dove in "The Heart of a Fol-
lies' Girl" for First National.
THE
■eM^
DAILV
Tuesday, November 29, 1927
Over four hundred advertisers
have already contracted for
over three hundred pages of
advertising in the coming 1928
FILM DAILY YEAR BOOK
— Filmdom's Year Round Ad-
vertising Medium.
1928 Film
Year Book
'^
Out in
January
Business Off in Far West
Theaters, Regional Says
Seattle — While controversy exists
over trade practices of various dis-
tributors, theaters of the nation, es-
pecially in the West, are losing
ground in their battle for the dol-
lars at the box office, observes "M.
P. Record," in commenting on the
delays in the case of the Federal
Trade Commission against Para-
mount.
Seattle, Portland, Tacoma, Spokane,
Butte, in the Pacific Northwest, and
other key cities of tlie West, are not
grossing the business of the past,
"the regional says." In the face of
this, most of the cities are giving
more elaborate and more expensive
shows; and, too, there are more the-
aters, most of the new ones l^eing
several steps ahead of the best of
one and two years ago.
"This lack of patronage is not
explained in any satisfactur\- man-
ner. Business conditions generally
in the Pacific Northwest are good —
on a whole, even with the past two
years — but show business is not.
There are some who contend that
block booking, with a large number
of poor pictures which even the big
circuits are forced to play, has put
the crimp in theater patronage.
"Certainly, when every picture
made stands on its own feet and each
theater must do likewise, we will
know more about the 'why' of a let-
up in show business."
Form Illinois Corporation
Springfield, 111. — Bernice Theater
Corp. has been formed here to pper-
ate and manage theaters. Incorpor-
ators are M. Atlas, E. Klein, and S.
Kremen. The company is capital-
ized at $50,000.
Two
Los
been
aters.
arus,
nicoff
been
Perm:
instan
par.
California Companies Formed
Angeles — Circle Theaters has
chartered to acquire two the-
fts officers are Simon Laz-
A. Alperstein and Harry Vin-
The Community Theaters has
formed by the same officers,
ssion has been granted in both
ces to issue 200 shares at $100
Close Grand Rapids Orpheum
Grand Rapids, Mich. — The Or-
pheum will close Dec. 1 after hav-
ing unsuccessfully tried various
policies.
Remodel Pimlico, Baltimore
Baltimore — Y. Carman has made
extensive improvements in the Pim-
lico, including increase in seats from
900 -to 1,350. New Haywood-Wake-
field chairs were installed.
Improve Aurora, Baltimore
Baltimore, Paradise .\musement
Co. has completed redecorating the
Aurora at a cost of $15,000.
Cumberland House Cuts Prices
Cumberland, Md. — The Capitol has
reduced its prices to ten and 20
cents, showing first-runs.
Meisner Sells Greenfield House
Greenfield, la. — C. O. Meisner has
sold his theater here to H. A. Stan-
ley
Texas Company Plans
De Luxe Suburban Houses
Oak Cliff. Tex.— The Oak CliflE
Amusement Co. has been formed by
Harold Robb, W. G. Underwood and
C. R. McHenry to handle a chain of
de luxe suburban and neighborhood
houses. The company has pur-
chased the Midway here from R. D.
Suddarth. and plans to build a de
In.xc suburban house seating 1,600.
In line with the policy of this
company, exhibitors generally in this
territory realize that theaters in the
smaller cities must be brought up t(i
date in order to meet the public de-
mand.
Booking Harris Houses
I'eoria — (jreat .States Theaters has
taken over the booking of the Ed
Harris theaters, the Columbia and
Princess. Harris continues in con-
trol.
Fight Film Arrest
Grand Saline, Tex. — W. H. Spen-
cer, manager of the Palace, has been
arrested for showing the Dempsey-
Tuimey fight films, and placed under
$1,000 bond to await trial.
Wausau House Opens
VVausau, Wis. — The Grand with a
seating capacity of about 1,500 open-
ed Thanksgiving Day. Frank Welter
is manager of the new house.
Indiana Theater Declared Safe
Indianapolis — Five building and
engineering experts have reported
that the Indiana is perfectly safe, af-
ter malicious reports had been circu-
lated that the building had been con-
demned. The Circle Theater Co. em-
ployed the engineering experts to
disprove the reports.
Sells Marshall Theater
Marshall, Tex. — Claud Dorough
has sold the Queen to Col. H. A.
Cole and Albert Norman, who oper-
ate the Grand here.
Remodel Dorbandt's Theater
Jacksonville, Tex. — Dorbandt's the-
ater has been closed for complete re-
modeling and enlargement of the
house to seat 1,000.
To Rebuild Le Roy
San Saba, Tex. — E. G. Lockley has
completed plans for rebuilding the
Le Roy recently destroyed by fire.
Wins Sunday Fight
Austin, Tex. — J. J. Hegi:ian, the-
ater owner, was acquitted by a jury
of violating the state Sunday ''blue"
laws by operating on Sunday, along
with five other theater owners. The-
aters here have been giving Sunday
shows to test the strength of the
law and public sentiment.
Continuing Trips
Vonceil Viking, New Mexico girl
who is riding on horseback from
New York to Los Angeles boosting
Universal western pictures in gen-
eral and Ted Wells' Westerns in par-
ticular, is now in South Carolina,
with more than one-quarter of her
journey behind her. She is push-
ing on despite injuries received when
hit bv an automobile.
THE
Tuesday. November 29, 1927
-cStk
DAILV
Profit Sharin<> Basis
For Stars is Planned
H i>>Ui»ut:(i jtom Page 1)
reported planned by producers
in a move to reduce production
costs.
Under the reported plan, high-
salaried players would be offered
a "cut" on profits of their pic-
tures. Around 20 stars would
be affected by such an arrange-
ment which may become gen-
eral.
United Artists' stars are on a
straight percentage arrangement
as producing-members of the
company.
Wesco Curtailing its
Small Town Activities
(Continued from Paye 1)
involved are the Elsinore, Grand and
Ore.
However, Wesco lias but recently
took over the Rivoli and Alta. at
Pendleton, and whether these are
to be retained, has not yet been an-
nounced.
Joe Brandt Back After
Extended European Trip
(Coiitim'eJ from Pane 1 >
rangenients for distribution of his
company's product in most of the key
cities of Kurope and in Londpn.
Close contacts have been established
with distributors in France and Ger-
many.
Professional Prod. Gets Charter
Albany, N. Y. — The I'rofessional
Productions Corp., Delaware firm, has
been authorized to extend its opera-
tions and granted a charter to engage
in production of films and financing
of theatrical enterprises in New York
State. The companv is capitalized
at §1,000,000 and will' locate its New
York offices at 239 VV. 42nd St..
New York City. Richard Condon is
treasurer.
Carmichael Heads U. A. Division
Atlanta — Following recent an-
nouncement by United Artists of its
new domestic sales plan, several
changes in the Atlanta exchange be-
came effective this week, the most
important being the promotion of
W. G. ("Mike") Carmichael to the
post of divisional sales manager, with
headquarters at Washington.
In his new position, Carmichael
will have supervision over Atlanta,
Charlotte, Pittsburgh, and Washing-
ton and, beginning last Monday, all
salesmen in these four points will
report direct to him.
Buys Denver Theater Lease
Denver — Joseph Buchhalter has
purchased the lease of the Rivoli
from F. O. Brown for $200,000. The
house seats 2,300.
Bowden Buys Colorado House
Arvado, Colo. — B. F. Bowden has
purchased the theater here from R.
A, Preuess.
"Story of Films"
'The Story of the Films," a
compilation of the Harvard
Lectures, edited by Joseph P.
Kennedy, is just off the presses,
having been published by A. W.
Shaw & Co., Chicago. The
edition contains lectures by
Will H. Hays, Adolph Zukor,
Jesse L. Lasky. A. H. Giannini,
Cecil B. DeMille, Earle W.
Hammons, Milton Sills, Sidney
K. Kent, R. H. Cochrane,
Samuel Katz, the late Marcus
Loew; William Fox and Harry
M. Warner.
Germans Cut Imports;
Trade Mere Is Hit
(Continued from Page 1)
between Jan. 1. 1928 and June 30,
1929. Of that number, 90 permits
will be held out to be disposed of as
the (iovermnent >ees fit. It is an-
ticipated this number will be divided
among tlie foreign distributors who
sliow their friendliness for German-
niade product by taking them over
for distribution in their respective
countries.
"Connie" to Make 2
Yearly for LJ. A.
(Continued from Page 1)
Setting Sun," by (ieorge Barr Mc-
Cutchcon. No director or support-
ing cast as yet has been chosen.
Constance Talmadge follows her
sister. Norma, into United Artists.
"The Dove," to be released in Jan-
uarj', will be Norma Talmadge's first
United Artists picture, and "A \Vo-
man Disputed," to go into production
Christmas week under direction of
Henry King, her second.
Tax Change Effective
30 Days After Passage
(Continual from Page 1)
fective, it is understood that the in-
creased admission price, exemption
will go into effect 30 days after the
bill is approved by the President.
In enacting revenue bills in the
past it has been the custom to make
changes in miscellaneous taxes ef-
fective after a 30 day period. The
changes in the corporation tax rate
and in income taxes would be effec-
tive on this year's income.
Eckston Managing Strand, Detroit
Detroit — William Billy Kckston
has been appointed manager of the
Broadway Strand which has been re-
opened after being closed for six
months. The theater will now be
operated by the owner, the Davis
Stott estate, which has made a deal
with I'niversal Theaters Corp. to take
it off their hands.
Bomb Lansing at Detroit
Detroit — The Lansing at Gratiot,
and Mack St., was bombed, and the
entire front of the theater was de-
molished. The owner is at a loss
to ascribe motive for the outrage, as
he has had no labor troubles.
Cosco Sells Two
Detroit — Joe Cosco has disposed of
the Granada and Stratford, but he
still retains the Harper and Jefferson.
$261,785 Net Reported in
15 Months by U.A. Chain
(Continued from Page 1)
cent convertible preferred stock. Jos-
eph M. Schenck points out in the
report that "the statement takes in
earnings of each house only from
the date of its acquisition, in most
cases covering only a small fraction
of the year."
Fxport circles in New York are
ver\ much disturbed over the new
(ierman import regulations. The
seriousness of the situation may best
be illustrated by the following:
By the end of this year, about 250
.\merican pictures will have been
sent into Germany. The new regu-
lations made it possible for only 170
to be sent in the next eighteen
months, on this basis: Eighty-five
for all of 1928 and eighty-five for the
first six months of 192V. If Amer-
ica secured the entire allotment for
1928. its total business would never-
theless slump off considerably.
It is understood in New York that
the change was made in Berlin be-
cause of the German Gt)vernment's
belief that in this manner cheap
pictures, such as are now made to
meet the quota, will be eliminated
and the whole tone of the produc-
tion improved. In reporting the de-
cree, the New York Times states
yesterday:
"There is a rumor that the Com-
missioner's action is a reprisal for
the quota in the American immigra-
tion system, though the idea is not
credited to the Foreign Office. This
report contends that on account of
the inability of Germans to emigrate
to .\nierica, where jobs are more
plentiful and pay higher wages, the
film import restrictions were effect-
ed in order to encourage home pro-
duction, thus creating jobs and help-
ing the labor situation."
Vote Against Open Sunday
Koselle Park, X. J.— The Parent-
Teachers Ass'n unanimously voted
against Sunday shows. The town is
being canvassed from house to house
for signatures to a petition for a
closed Sabbath.
Reopen Dimdee Theater
Dundee, N. Y.— Harold Paddock
and l-"reeman .Stalker have reopened
the Beckman whicli they purchased
from A. C. Belts.
Rossi Claims Mistaken Identity
Declaring that he is the victim
of mistaken identity, with his name
used by another to further a scheme
to smuggle fight films into Colorado.
Charles Rossi of Premier Pictures
goes to trial Wednesday at Hoboken,
N. J. charged with transporting the
films.
A Correction
In a dispatch from St. Louis pul)-
lished Nov. 23, it was incoriectly
stated that George McKeon, new
Fox special representative, is to have
jurisdiction over 16 exchanges. Mc-
Keon is working on a special sales
assignment, but has no jurisdiction
over any exchanges.
More Saxe Allies Vote
for Deal with Wesco
(Continued from Pag» 1)
bination house; the Tivoli. neighbor-
hood theater, in Milwaukee, and the
(iateway, (^rpheum. Majestic and
Cameo at Kenosha, valued at ap-
l)roximately $2,000,000.
Officials of the Saxe Enterprises
decline to state how far-reaching the
sale will be, but it is believed that
stockholders of other theaters of the
Saxe chain will meet in the near
future.
The Tivoli is reported valued at
5125,000, the Cameo and Majestic
about the same amount. The Gate-
way is under construction at Kenosha
at a reported cost of around $850,-
000. while the Kenosha Orpheum is
valued at approximately $500,000.
The four Kenosha houses are oper-
ated by the Kenosha Orpheum The-
ater Co.
Saxe officials deny a report that the
Auditorium and Park at Waukesha
are involved in the deal. They de-
clined to discuss whether stockholders
of these houses will meet to consider
terms of the proposed sale.
The nation's ^
strength is the
nation's health.
Buy
Christmas Seals
and
help preserve it.
THE NATIONAL, STATE, AND
LOCAL TUBERCULOSIS ASSOC!.
ATIONS'OF THE UNITED STATES
tHE
sSBg^
DAILY
Tuesday, November 29, 1927
I An.
And That's That
By PHIL M. DALY
IZZY DAZE, our Hollywood un-
derground reporter, has come
out of his trances, and radioed us
the following useless items:
D
A producer was all set to film
"Paul Revere's Ride" as a great
patriotic spectacle. But some guy
dug up the fact that prancing Paul
rode a plug that was suffering from
English spavin. So they gave up
the idea in deference to Mayor
Thompson of Chicago.
Speaking of Chicago, a producer
of "quickies" advertised for a direc-
tor who could make a cheap battle
scene for a war feature. And a Chi-
cago bandit offered to shoot all the
Hollywood extras at $7 a hundred.
A bunch of the boys and girls
from Hollywood attended the Uni-
versity football game. They felt
right at home when the cheer leader
with a megaphone started jumping
up in the air.
Fashion Note — Stars will wear
salaries much shorter this season.
Private yachts, Beverly Hills bun-
galows and other little fancy trim-
mings will be discarded. Simplicity
will be the keynote. All the smart
set are just crazy about the idea.
In fact some of the stars have al-
most gone nutty over it.
New Theaters
Odessa, Tex.— Two new theaters are to
be erected by Abilene and Dallas interests.
Bradley, Okla.— Dell Bennett has opened
a theater here.
Cincinnati— O. P. Grischy has opened the
Broadway at Broadway and Pearl Sts.
Pottsville, Pa. — Samuel Friedman has
opened the Capitol, seating 2,700.
Chicago— The Chelten is scheduled to open
Christmas day.
Westmont, 111. — Work is progressing on
the Westmont, which will soon open.
Mont Clare. 111.— An $850,000 theater is
to be built at' Neva and Grand Aves.
Joliet, 111. — Great States Theaters is plan-
ning a $1,000,000 theater for the northeast
corner of Scott and Cass Sts.
Mt. Vernon, Ind. — The Empress has
opened.
Birmingham — The new Kunsky-Birraingham
has opened.
Detroit — Ground has been broken for the
$30,000,000 Fisher building on West Grand
Boulevard which will house a theater.
Eagle River, Wis. — Eagle River Amuse-
ment Co. is planning a 500-seat house to be
ready next Majr.
Kanukana, Wis. — The Kimberley Co.. local
real estate dealers, has purchased a site
for a theater.
Kiel, Wis. — Pastime Theater, Inc. has
been formed for $35,000 to build the Pas-
Prepare New Censorship
Ordinance for Chicago
Chicago — An ordinance ptacinR
under political control the city's pic-
ture censor board, now selected by
civil service examinations, is soon to
be presented to the city council. The
ordinance is being drafted by James
W. Breen, first assistant corpora-
tion counsel. Under the ordinance,
the board would be appointed by the
mayor with the consent of the city
council. Breen expects to present
the new ordinance in about three
weeks.
Open Season for Banning
Films Under Way Abroad
Berlin (By Cable) — This is the
open season for banning pictures.
Following the sentiment aroused in
Spain by ''Valencia," and the subse-
quent ban, now lifted, on M-G-M
films, Berlin censors have barred
"Hotel Imperial," as German propa-
ganda. Turkey has rejected "Me-
tropolis'' as communistic propaganda,
and Italian authorities have ordered
deletions in the picture. In China,
the Manchurian government has re-
scinded its ban against "The Big
Parade" after deletions.
Michalove Launching New
Theater Chain in South
Atlanta — Dan Michalove will
spend several days here making pre-
liminary surveys incidental to his fu-
ture activities in theater acquisition
and development. It is understood
that he has under consideration a
number of deals. He expects to re-
turn to New York within ten ilays
to conclude certain negotiaiions now
pending.
Birmingham Opening Dec. 26
Birmingham, Ala. — Opening of
Publix's new $1,500,000 theater, the
Alabama, will take place Dec. 26.
Workmen are putting the finishing
touches on Binningham's newest
house.
Stanley Hand at Charlotte
Charlotte — Stanley Hand, of
Washington, has taken over man-
agement of the Pathe branch, suc-
ceeding E. L. McShane. McShane
assumes the duties of sales manager
and W. F. Lenehan as special feature
representative. The sales force in-
cludes R. C. Price, R. S. Mitchell
and Chase White.
Corriveau at Vancouver
Vancouver — Godfrey Corriveau has
l)een appointed manager of the Wind-
sor, a suburban house of Van-
couver, B.C., by Famous Players.
Corriveau was the second man to
become identified with the automobile
business in Vancouver, this being in
1907. In 1911, he built the Grand-
view, which he operated for a num-
ber of years, later going to the Globe,
Columbia and Kitsilano.
Sierra Sells Greater Features
Detroit — Dale Hanshaw, president
of Sierra Pictures, has arranged with
Greater Features exchange to handle
the Earle Douglas series of six fea-
tures.
DAILY TIPS WHICU MEAN DOLLAOS FOQ SUOWMEN
"The Gorilla"
(First Nat'l)
:\ publicitj- stunt staged that won
first page space in the feature sec-
tion of the San Antonio Light with
a four-column cut, was the sending
of a man dressed in a gorilla cos-
tume to the municipal zoo in Brack-
enridge park to see the effect the
synthetic gorilla would have on ani-
mals. A lioness was the only one
that showed fight, and a picture of
the gorilla in front of the lion cage
was made, showing the lioness brist-
ling on her side of the bars. The
same costume was used for effective
publicity when the man-made gorilla
paraded the streets on a lead chain.
— Wm, Epstein, Aztec, San Antonio.
"My Best Girl"
(United Artists)
A man dressed as a bo5f and an old
man carrying an ear trumpet spent
their time riding the surface cars and
mingling in places where crowds had
gathered. They used the old gag
about the boy wanting to see ''Aly
Best Girl" at the Des Moines and of
course it was made more emphatic as
the boy yelled to make the old man
hear. — H. D. Grove, Des Moines,
Des Moines, la.
Lewis Evans Promoted
Oklahoma City — Lewis Evans has
been promoted to house manager of
the Folly.
200 in Chadwicks Theater
Ordinance are Vaccinated
.\lban\, \. v.— More than 200
persons whd attended a tlieater at
Chadwicks were vaccinated recently
by order of the health officer. A
girl of ten who had been absent from
school and was visited by the school
nurse, was found to have a rash. She
was taken to a physician who ordered
the child's parents to keep her home
but instead of remaining there, the
girl went to the theater to follow
her usual work of selling popcorn.
In the meantime the attending phy-
sician had called upon the district
state health officer to assist in diag-
nosis. With the local health officer
they followed her to the theater and
it was then determined that the child
had smallpox.
Dr. Clark ordered the manage-
ment of the theater to stop the
showing of the picture and an-
nounced that every one in the audi-
ence either would have to be vacci-
nated within three days or be quar-
antined for three weeks. The names
of all the patrons were taken as
the\- left the theater.
\
1
Zabin with United Artists
James Barton Zabin has joined
Vic Shapiro's advertising and pub-
licity department at United Artists,
taking charge of exhibitors' service.
For the past two years Zabin has
been in the Paramount advertising
department. He is secretary of the
A.M.P.A.
i
PATHE NEWS
scores more scoops
LAPORTE THEATRE
LAPORTE, IND.
Nov. 5
Congratulations splendid
service on Notre Dame-
Minnesota game. Had
pictures on our screen at
eight-thirty tonight.
TEMPLE THEATRE
MISHAWAKA, IND.
Nov. 5
Nptre Dame-Minnesota
football game now run-
ning on our screen one
and one-quarter hours after
game. Congratulations to
Patiie for the scoop.
PALACE THEATRE
SOUTH BEND, IND.
Nov. 5
Notre Dame-Minnesota
game pictures on our
screen at eight forty-five.
Splendid service by Pathe
News.
GRANADA THEATRE
SOUTH BEND, IND.
Nov. 6
Important shots of Minnesota-
No tre Dame game made by
Pathe News shown on our
screen at six-thirty Saturday
night, just two hours after close
ofgame. This is a wonderful
service and a twenty -four hour
scoop for Pathe News. Cor-
gratulations.
C.W. McDANIEL,Mgr.
Juit a few more e
NEWS unequalli
xa
ed
mples o/ PATHE
speed and service
•aw
i
r I
I
TAeHl¥S?kPilt
of FILMDOM
ULTHE NEWS
ALL THE TIME
VOL. XLII No. 52
Thursday, December 1, 1927
Price 5 Cents
It Talks
FOX Xew.s turns Movietone
bcginningf Sunday for those
exhibitors w ho are equipped
o handle it. The newsreel —
)ng since firmly entrenched as
vital and integral part of any
leater program — now gets the
pportunity to talk.
The development is most im-
)ortant. The Fox organization
s firm in its belief that, by this
dvancement, new patrons will
e attracted to the theater. We
re prone to subscribe to the
lought whole-heartedly. And
hen the record of accomplish-
ent for 1927 is written, the
dovietone newsreel, by every
ght, will be found iriaking a
srmidable bid for first honors.
America and Germany
Headlines that tell two vastly dif-
rent stories:
fa Plans Invasion with
Continental Pictures
id
idy 85 Import Permits
in Germany Next Year
~lOn the one hand, Ufa, Germany's
rgest film concern, announces its
tention to open exchanges here,
pi 20 pictures a year and eventually
Iquire theaters. Not a ripple of
ttjection in the trade.
In Berlin, political nianouevres
|ime to a conclusion with a drastic
litation against all foreign pic-
Ires, thus hitting hardest at Amer-
|i which controls the trade balance
pictures in that country. Add to
story the strong belief that it
the Ufa which originally influ-
^ed the passage of "kontingent,"
restrictive quota which first
|ded many vexatious burdens to the
lerican distributor in Berlin and
tale of how the same industry in
\o different countries can develop
Strangely varied code of ethics will
complete.
iThe point, we believe, is clear
Ithout further comment,
K ANN
Merger Denial
There is no truth to reports
of a merger between Stanley
and Wesco, declares Harold B.
Franklin, president and general
manager of the latter company.
"While the most friendly re-
lations exist between the two
theater chains, neither is a sub-
sidiary of the other, nor does
either control the other," said
Mr. Franklin. "The Stanley
Co. of America is the largest
operating chain of theaters in
its locale in the East and West
Coast Theaters occupies a sim-
ilar position in the field in
which it operates."
VARIETY FIRM TAKES
OVER 0-B CIRCUIT
Cleveland — Variety .\musenient
Co. has purchased Dr. B. I. Brody's
interest in the U-B chain of Cleve-
land theaters. The combined houses
will be operated under the name of
Universal- Variety. Seven houses
were turned over by Brody. They
are the Homestead, Detroit, Kins-
man, New Broadway, Imperial and
(.Continued on Fage 8)
Vitaphone Trying St. Louis
Again at 50 Cents Top
St. Louis — Vitaphone, which is de-
clared to have failed to click at its
presentation at advanced prices last
year at the Capitol, is to have an-
other chance here, opening Christ-
mas Eve at the Grand Central, in
conjunction with "Tiie Jazz Singer."
The price will be 50 cents top, 15
{Ctmtinued on Page 10)
Natural Color Process to be
Ready for Marketing Soon
DISTRIBUTORS NOT TO
SERVE BRITISH COMBINE
London (By Wireless) — Distril)U-
tors have refused to do business with
the proposed combination of inde-
pendent exhibitors sponsored by the
Cinematograph Theaters Ass'n., in a
move to combat Ijuying power of
Provincial Cinematograph Tiieaters.
A general meeting of distributors is
scheduled for Monday, when distri-
butors are expected to line up solidly
in refusing to sell film to the com-
bination.
Meanwhile, P. C. T. has threatened
(Continued on Page S)
"AUTHENTIC" COLLEGIATE
FILMS TO BE PRODUCED
Chicago — Production of 26 com-
edies called "College Humor,"' which
will employ campus characters at
leading colleges and universities of
the nation, will be sponsored by
"College Humor," monthly maga-
(Continucd on Page 8)
Production of Lenses to be
Started Soon, Inventor
Declares
Pittsburgh — Marketing of the Cox
Multi-Color Process, said to enable
filming and projection of pictures
in natural colors, is to begin at an
early date, states the inventor, Har-
old N. Cox. Lenses are soon to be
put in production.
"By the new process all the colors
of the spectrum, including true blues
and purples, are shown on the
screen sinmltaneously, with red, yel-
low, green, etc., free from fringe
which has been an objectionable fea-
ture of many two-color processes,"
Cox says. "Stage make-up is elim-
inated since the colors appear on
the screen naturally as the eye sees
(Continued on Page 8)
Kansas Censors Can't be
Overruled, Court Holds
Kansas City — Walter E. Quigley
of Minneapolis has lost his suit to
force the Kansas censor board to
approve the Tunney-Dempsey fight
films. The pictures were branded by
(Continued on Page 10)
$1,410 and Growing
Fourteen hundred and ten dollars is the amount received up
to last night for the FILM DAILY RELIEF FUND. To-day
is December first. The big push is just starting. The goal is
ten thousand dollars by Christmas. If you have not already sent
in your contribution do it to-day. NOW. The cause is the most
worthy that has ever struck this little old business. To take care
of its unfortunates is the duty of EVERYONE in the industry.
Among those adding their names to the list yesterday were
Nathan Burkan, Ned Depinet, William Massacc, William La
Fortes, Bert Adler and Eddie Grainger. This roll of honor will
be printed every day from now until Christmas. If your name
is not there see that it is included by to-morrow. Remember it
is not the amount that counts. It's the spirit and desire to help
that really means something.
{Continued on Page 2)
Switch of Washington
Houses Planned by S.-C.
Washington Bureau of THE FILM DAILY
Washington — E.xchange of thea-
ters, whereby the Metropolitan
(films) would take over the Earle
(vaudeville-pictures) and the latter
would move to the F street house, is
understood to be uV' negotiation.
Both are part of K .tanley-Cran-
dall chain.
The Earle is one of the largest and
best equipped in the city and has
the further advantage of being on
(Continued on Page 8)
Tenants of 729 Subpoenaed
in Fire Department Action
Tenants of the Godfrey Bldg., 729
7th Ave., which houses a number of
film companies, have been subpoenaed
to appear in municipal court Monday
for alleged illegal storage of film's
without permit. This is the climax
of difTerence between the fire depart-
ment and the landlord, said to be due
to the department's demand that
cement partitions be installed be-
tween all offices.
"Eddie" Eschmann Heads
Pathe Division in East
E. A. Eschmann, Mid-Western di-
vision sales manager for Pathe, has
been transferred as eastern division
sales manager. As yet no successor
has been appointed to Eschmann,
vvho replaces William Morgan, re-
signed, to go to Europe.
THE
DAILY
Thursday, December 1, 19^
KTHEi
f/FILMDOM
Voi.XLIINo.52 Thursday, Dec. 1, 1927 Price 5 Cents
JOHN W. ALICOATE
Publisher
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York, N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
JIO.OO one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737 4738-4739. Cable address: Filmday,
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel: 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London. W. I. Bet
lin — Lichtbildbuehne, Friedrichstrasse, 225.
Presentations
Catherine Boyle at Tivoli
Chicago — Catherine Boyle is an at-
traction at the Tivoh, after whch she
will play over the Publix Southern
unit.
Aeroplane Girls in Chicago
The French Aeroplane Girls are
one of the main draws at the Tivoli
in Chicago.
Herbert Plays Des Moines
Joe Herbert plays the Tivoli _ in
Des Moines the current week, being
booked by William Morris on the
Publix Southern unit.
Burns & Kissen at Minneapolis
Minneapolis — Burns and Kissen
are an attraction on the current bill
at the State.
Lou Fink in Boston
Boston — Lou Fink is playing the
Metropolitan on the Publix time.
Two Acts for Century, Baltimore
Bert Darrell and Lyndon and Far-
nuni have been booked for the Cen-
tury at Baltimore, both attractions
being handled through William Mor-
ris.
AMALGAMATED
VAUDEVILLE AGENCY
Attractions for
Picture Theatres
Standard Vaudeville Acts
1600 Broadway, New York City
Phone Penn. 3580
$1,410 and Growing
(Continued from Page 1)
Messages of commendation of this
movement continue to pour in. In
undertaking this work The Film
Daily neither seeks nor desires credit.
It is a privilege that should be shared
in by all.
Watch This List Grow
Will H. Hays
George Weeks
Ed Schiller
D. A. H. Giannini
Jimmy Grainger
Charles B. Mintz
Bruce Gallup
Jim Ncrmanly
Don Mersereau
M. J. Mintz
Victor Shapiro
Moe Streimer
Billy Brandt
Red Kann
Dave Bader
Marvin Kirsch
Leo Klebanow
Tommy Goldberg
J. E. Storey
Frank Walker
Artie iStebbins
Jack Alicoate
W. A. Caliban
Edna Sussman
Harry Reichenbach
Abe Blank
George H. Davis
Nathan Burkan
Ned Depinet
William Massce
William La Fortes
Bert Adler
Eddie Grainger
Collwyn Buys "Ape"
Collwyn has sold Ohio and Ken-
tucky rights on the five Mayflower
revivals to Security Pictures Corp.
and the Michigan rights to James
Minter. Collwyn has bought the
world rights to "The Ape," mystery
naelodrama with Gladys Walton and
Ruth Stonehouse, from Manhattan
Pictures. The same company has
also secured rights for the United
States and Canada on "The Living
Mask," starring Conrad Veidt.
New Memphis Paramount Manager
Memphis — Phillip Longdon, sales-
man in the Paramount Atlanta ex-
change has been appointed branch
manager of the Memphis exchange
succeeding C. E. Hilgers.
Jones Back At Coast
Buck Jones has returned to the
Coast from New York after a busi-
ness trip.
Buys Suburban at St. Louis
St. Louis— The Liberty, 4066 East-
ern Ave., seating 379, has been sold
by S. J. Endler and W. W. Brugge-
man to Kaehn & Friedlander.
Canadian Loses Suit to
Halt Ruling Enforcement
Buffalo — Application for a tem-
porary injunction to restrain immi-
gration officers to enforce the new
border crossing ruling, efTective to-
day, was denied here. The writ was
asked by James Kemp of Niagara
Falls, Ont., who owns a business es-
tablishment at Niagara Falls, N. Y.
The court instructed him to submit
to arrest for illegal entry and apply
for a habeas corpus writ to bring
his action before the court. The new
ruling provides that foreign-born
Canadians who commute to this
country must have a visa and pay a
head tax of $25.
Withers HandHng "Motherhood"
Wheeling, VV. Va.— Jack Withers
has taken over roadshowing of
"Motlierhood" in West Virginia.
Schenck British Firm?
London — Joseph M. Schenck is
declared planning a British com-
pany, capitalized at around |2,SO_0.-
000, with its studio to be manned
by American technicians, until it is
able to "go it alone" as an all-Brit-
ish company.
Ingram Interest in Films Lost?
London — Rex Ingram has turned
Moslem and is living in Oriental man-
ner at Nice, states "The Daily Mail."
The producer-director has lost in-
terest in films and is devoting him-
self to sculpture. He has bought a
villa in northern Africa where he
plans to live beyond touch of civili-
zation, it is stated.
Aschmann Aiding Air Mail
Milwaukee — W. A. Aschmann lo-
cal Pathe manager and member of
the air committee of the Ass'n of
Commerce is cooperating with the
association in staging an air mail
campaign in the city. Aschmann is
arranging for the release of a film
showing the story of air mail which
will be exhibited at local theaters,
at various meetings, and finally
placed at the disposal of the school
board for use as an educational film.
Marcus Returns from Sales Trip
Lee Marcus, general sales man-
ager of FBO, returned this week
from a swing around the Middle
Eastern exchanges of the company,
including Philadelphia, Washington,
Charlotte, Atlanta^ Jacksonville,
Mempliis, New Orleans, Oklahoma
City and Dallas.
Now Available
For The State Right Market
A 7 reel feature production
»THE BLUE DANUBE*'
Inspired by the famous waltz by Johann Strauss
WIRE OR WRITE FOR YOUR TERRITORY
Aywon Film Corporation
NATHAN HIRSH, Pres.
729 Seventh Avenue New York City
IF you want to
Keep up with
Motion Picture matters
In Great Britain
You must read
Every Day
THE
DAILY
FILM
RENTER
Published in London.
Circulates all over
Britain and the Continent"]
Recognised as the livest
Film Publication
Subscribe Today.
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Year's Subscription to]
the Daily Film Rentei
58, Great Marlborough Street,
LONDON ENGLAND
■1
PRODIGAL
RETURM/
of vital importance
to every exhibitor
playing news reels
New York, Oct. 21, 1927
MR. WILLIAM RAYNOR, SManager
Pathe Exchange, Inc.
1600 Broadway
New York
Dear Mr. Raynor:
Your Milton Kronacker has no doubt informed you that I had fallen for the
high-powered gab of a salesman with a new News Reel, and had quite made up my
mind to worry along this year without the PATHE NEWS. Call me disloyal, a de-
serter, if you will, but those boys had a fine bag of tricks and I fell for it. You know
the Prodigal Son returned and while I do not expect you to serve any well-fed veal,
I want to come back to the News Reel I started with thirteen years ago, and I will
autograph the dotted line as soon as Milt calls on me.
Salesmen are all fitted with whirlwind motors this year, but it was not a sales
talk that caused me to see the light. No, nothing like that. It was a mere patron who
put me wise to myself. Handed me a tip that is worthy of consideration. He said :
"I certainly miss PATHE NEWS and would like to see it back on your screen."
While the said mere patron was wholly innocent of the effect his chance remark made
on me, it was, nevertheless, convincing.
My customers will have PATHE NEWS again. I think it behooves me to run
the News the fan knows.
Very truly yours,
Wm. F. Burke, Manager,
MECCA ENTERPRISE, INC.
Pathe News
SEES^LL
w
KNOWS JIIL
0/^1 LY Thursday, December 1, 1927
iLSf>^b^ItMv^
New Automatic Developer
U. A. Signs Taylor to Direct German Star — Duell Renewing Gish Suit — Caddo Film to Have Color
Scenes — Hunt for Missing "Menace" Unit Continues— Other Wired News from Coast Studios
"U" EMPLOYES CLAIM
DEVICE REVOLUTIONARY
Roy Hunter and Robert Pierce,
after two years of experiments a*
Universal studios, announced they
have perfected an automatic develop-
ing machine for negative film which,
they claim, will revolutionize studio
laboratory work.
The machine is electrically operated
and is equipped with storage batteries
in case the current fails, and can be
run by hand if the batteries also fail.
It will take any length of film, it is
stated.
More than 300,000 ft. has been de-
veloped by Universal with the new
machine. An entire day's filming is
spliced together and the film fed to
the machine as one continuous "rib-
bon."
In an effort to avoid dust and
foreign matter from coming in con-
tact with the film, protective measure*
have been installed. Air in the de-
velopment room is filtered through oil
with a vacuum ventilating system used
in the laboratory. The men wear
special dust-proof garments and all
water used in the mixing developer
is distilled.
Technicolor Sequence for
"Hell's Angels" Planned
Using the new Mole Richardson
incandescent lights, a portion of
"Hell's Angels," which Caddo Prod,
is making, will be filmed in Techni-
color. The picture, it is declared, is
the most costly one now in produc-
tion. • Incandescents are being used
for all sequences.
Tickett in "Doomsday" Cast
Tom Tickett has been assigned a
role in "Doomsday" for Paramount.
"Chicago" in Nine Reels
"Chicago," which Cecil B. De Mille
is planning as a roadshow, will be
relea,sed in nine reels. The picture
is scheduled to follow "The King of
Kings" at the Gaiety, New York.
Phyllis Haver and Victor Varconi
head cast of the picture which was
directed by Frank Urson. Others in
the cast are: T. Roy Barnes, Robert
Kdeson, Julia Faye, Virginia Brad-
ford, May Robson, Sidney D'Albrook,
Warner Richmond and Clarence
Burton.
Kirkland Writing Thomson Vehicle
David Kirkland, FBO director,
now is writing a story for Fred
Thomson.
Search Continues
Airplane search is being
continued for the members of
the "Menace" expedition, miss-
ing in the Grand Canyon,
where preliminary work on
the picture was under way.
Bray is producing the picture
for Pathe release.
Duell Promises to Bare
"Intrigue" in Gish Suit
Amazing revelations of "sinister
influence, intrigue and corruption"
are promised by Charles H. Duell,
Jr., in his $5,000,000 suit against Lil-
lian Gish, M-G-M and others. Duell
will make depositions in the action
Dec. 3, notice of which has been
served on Nicholas M. Schenck.
Abrahams & Sandicoff are attorneys
for Duell.
Graves in Columbia Film
Ralph Graves is playing the lead
opposite Viola Dana in "So This Is
Love," which Frank Capra is direct-
ing for Columbia.
Taylor-Brooks Team Set
Ruth Taylor will be co-featured
with Louise Brooks in "Glorifying
the American Girl" which Malcolm
St. Clair will direct for Paramount.
Lew Cody Returning
Lew Cody is completing his vaude-
ville tour and returns shortly to re-
sume film work.
Marion Orth Assisting
Marion Orth is assisting F. W.
Murnau in writing scenario of "The
4 Devils" for Fox.
Pola Negri Cancels Eastern Trip
Pola Negri has canceled her trip
to New York pending completion of
additional scenes for current pic-
ture. She now is reported planning
a vacation in Honolulu. She recent-
ly recovered from a nervous break-
down.
Powell in Daniels' Cast
William Powell has been added to
cast of "Feel My Pulse," Bebe Dan-
iels' new picture for Paramount.
Added to Bancroft Cast
Helen Lynch and George Kuwa
are new additions to cast of "Honky
Tonk," George Bancroft's initial
starring vehicle for Paramount.
"Traveling Salesman" Resumed
Richard Dix has resumed work in
"The Traveling Salesman," follow-
ing recovery from illness.
SAM TAYLOR TO DIRECT
CAMILLA HORN FILM
Sam Taylor has been signed by
United Artists to direct another pic-
ture which tentatively is titled "The
Stenog." Camilla Horn, German
player, is to star.
"Suruise" Opens at Carthay Circle
With William Farnum as master
of ceremonies, "Sunrise" opened at
the Carthay Circle at $5 top. Jack
Laughlin's prologue drew enthusi-
astic comment.
O'Brien Injured
George O'Brien, Fox player, suf-
fered injuries which causes him to
use crutches. He attended the "Sun-
rise" premiere with his father, chief
of police of San Francisco, and with
James R. Grainger, Fox general sales
manager.
"Heat" to be Started Soon
M-G-M is preparing for ' produc-
tion of "Heat" from an original by
John Colton, which will star Greta
Garbo, who has renewed her con-
tract with the company.
"U" Signs Mexican Actress
Rosita Marstini, Mexican actress,
has been signed by LIniversal for a
role in "We Americans," which Ed-
ward Sloman is directing. George
Lewis. Eddie Phillips and Daisy Bel-
more also are in the cast.
Leni Seeks Replacement for Gran
Albert Gran has withdrawn from
cast of "The Man Who Laughs" be-
cause a previous contract would not
make him available for several weeks
after scheduled starting time of the
picture. Paul Leni, who is directing
this Conrad Veidt starring vehicle
for Universal, is searching for an-
other player to fill the role.
Anthony Adapting "Mating Call"
- LIniversal is preparing "The Mat-
ing Call." with Stewart Anthony
making the adaptation.
Preparing "Last Warning"
Alfred A. Cohen is writing adapta-
tion and continuity of "The Last
Warning," which Universal recently
purchased.
"Freedom of Press" Under Way
George Melford is working on
"Freedom of the Press" for Uni-
versal, with Lewis Stone, Marceliiie
Day, Malcolm McGregor, Robert
Emmett O'Connor and Wilson
Benge.
A Little
from '*Lots*'
By RALPH IV ILK
Hollywood
THE rise of Lena Basquette has,
been phenomenal. She started in.
an FBO picture and was then given
a role in "Serenade," starring Adol-
phe Menjou. This she followed,
by playing an important role in
"The Noose." She is now starting
work in the title role of "The God-
less Girl," which C. B. De Mille will
direct.
* * *
Our Passing Show: Victor
Heerman, a former sailor, Sid
Landfield and Tom' Elliott
discussing boats, football and
boxing. By the way, Tom is
the Coast amateur heavy- I
weight champion. '
* * *
Rosa Rosanava. who is appearing
in "Abie's Irish Rose" at the Para-
mount studio, is also trying out a
new vaudeville sketch, "Her Other
Hand," which was written by Thelma
Nurenberg.
The Rossons are well repre-
sented in filmdom. Art and
Dick are directors at Fox, Hal
is a cameraman at Paramount,
while their sister is secretary
to Cecil B. DeMille. Mrs.
Richard Rosson, as Vera Ros-
son, starred on the screen.
* * *
We know a director who waves
whip in the air every time one o,
his actors overact. The ivhip swing-
ing is a sigyial to the actor to tone i
down his acting.
* * *
More Passing Show: John
Stahl and Reginald Barker
alighting frow, an automobile
at the Tiff any -Stahl studio;
Eddie Small chatting with
Jack Midhall.
* * *
George Marshall, Bert Glennoi
and Warner Oland are among the
golfers who have been participating
in a tournament here. We first saw
Warner play golf in Minneapolis 13
years ago. He was on the road in
"The Yellow Ticket" but was alwayi
accompanied by his golf sticks.
* * *
Cliff Wheeler, who is to direct
"Comrades," James Ormont war pic-
ture for First Division, will bring
a lot of experience to the job. He
served as a captain in the Russian
army and later in the French army
and was decorated with a Croix de
Guerre.
of]
9-]
AIMvlNG FOX PICTl HI^S FOR YOUR TIIFATRRS:
THE WORLD'S GRF:ATEST ARRAY OF DIRFCIORS
IT takes Brains to direct Youth and Beauty! It takes
experience, judgment and skill to blend on the screen
the sure-fire elements of entertainment and box-office
success. And so Fox has enlisted the services of — not a
few, or even a dozen — but of two-score Directors who
have earned enviable records in making pictures of the
best class — pictures that please the public and appeal
to the patronage of the highest class houses. (Fox is
not interested in the mediocre.) These men are required
to make good, and they are given the chance "to do so
— Youth, Beautv and Personalitv in their casts; stories
from the best sources; the highest grade technical and
editorial help; and the encouragement to do their best!
Fox Pictures do not just happen: thev are planned, and
planned right, for your theatre!
HO PLAYS ^ith Y O^ PROFITS xsjihh FOX
f ^
FRANK O'CONNOR LEW SEILER
THE
Thursday, December 1, 1927
-3St!k
DAILY
LAST MINUTE DEVELOPMENTS IN
THE INVESTMENT FIELD AND THE
DAVS QUOTATIONS ON FILM ISSUES
Financial
HOW BANKERS VIEW MOTION PIC-
TURES—WEEKLY RESUME OF IN-
DUSTRY'S FINANCIAL STRUCTURE
British vigilant on
n[w stock issues
By ERNEST W FREPMAN
Editor "The Daily Film Renter"
London — Sheltered under the wing
f the quota, soon to be enacted into
iw, various promotion projects are
eing launched as declared stimu-
mts for British production. Some
f these are bona-hdc, while others
pparentlv are of a shady character,
onie $25,000,000 in new flotations
re planned.
Because of the danger to the trade
t shady promotions, a warning is
Mided through "The Daily Renter"
.;;iinst "return of the duds." The
ade should have opportunity to ex-
ose concerns who have nothing to
icommend them save some names
hich may appeal to the gullible
Lockholder. Similar methods brought
ritish production into bankruptcy
ears ago, and same danger may
e repeated if precautions are not
iken. The necessity of long con-
cts with reputable producers in
lief markets, in connection with
lie of film stock is being empha-
zed.
Value Stock at $6,000,000
Seattle — Value of outstanding stock
Pacific Northwest Theaters, Wes-
subsidiary, is estimated at $6,-
)0,000. There are outstanding
i(M),000 of seven per cent preferred;
300.000 of seven per cent debentures
id 120,000 shares of no par common.
EDWARD B. SMITH
&C0.
Members New York, Philadelphia
artd Boston Stock Exchanges
Corporate
Financing
Philadelphia
New York Boston
Fox ''A'' Strikes New High
Despite Declining Market
By WILLO
Despite the furore created by ofificial announcement by Henry Ford
concerning initial inspection of his new car tomorrow aiul coupled with
the 4^. per cent, rate for call money, the first time in six weeks. Fox "A"
ccmspicnously forged ahead in a declining market to a new high for all
time. The issue started its upward trend about two weeks ago when the
stock sold for 74. .-Xnnouncenunt of its firm financial position precipitated
an immediate reaction from the Street.
Paramount preferred rallied in the last five days trading. After chalk-
ing up a five point gain several weeks ago a recessional movement fol-
lowed which cost three points. Monday's closing of the market saw an
advance of one point. Tuesday's closing was 110, a loss of y%. Hovering
al)out 56, no appreciable advances were in sight until Tuesday when the
market closed marking at 58-)^, a gain of li^ point. Again the rept)rt
prevails that an extra dividend may be declared soon. Twenty-two quar-
terly dividends of 50 cents and one extra dividend of $1 per share have
been paid since the stock was first issued. Another extra or a probable
split-up is in sight according to reports. Returns from theater holdings,
now being expanded and earnings of M-G-M are attributed to the ex-
pected dividend increase.
Stanley last Saturday announced its regular (luarterly dividend of $1
payable Jan. 2 to stockholders of record Dec. 15th. Yesterday's closings
follow:
High Low Close Sales
Amer. S-eat. Vtc. 40^; 40^^ 40^^ 3(l0
*Amer. Seat. Pfd. • 48
♦Balaban & Katz my»
*Bal. & Katz Vtc .... 7^]/^
Eastman Kodak 170 170 170 200
Eastman Kodak Pfd 125'4 12S;4 125^4 20
fFilm Inspection .... 4^ ....
First Nat'l. Pfd 104^ 104^, 1045^ 100
Fox Film "A" 79 78 78 2.200
tFox Theaters "A" 19 19 19 100
♦Internat'l Project 10
Keith 6s 46 lOO-H lOOj^ lOOj/, 3
Loew's, Inc 59 58 SWz 14100
tfLoew's; 6s 41ww 99 98^ 99 24
TtLoew's, 6s 41 x-war 106 lOSj^ 105.XJ 21
M-G-M Pfd 25>^ 25'/g 255^ lOO"
M. P. Cap. Corp. 7 7 7 200
Pathe Exchange 5 4-^ 4.>4 200
Pathe Exch. ".V 2i% 2iy„ 23 800
ttPathe Exch. 7s ?>1 86^4 86^ 86^ 5
Paramount F-L IIOM 109'/^ 110 5,200
Paramount Pfd. 120^ 120?^ 120^ 20
ttPara. Bway. 5><.s 51 101'/^ 101 101'/^ 2
**Roxy "A" 28 30
-►■►Roxy Units 31 '/, 35
**Roxy Common 7'/^ 8'/g 814
Skouras Bros 35 36 .... ....
Stan. Co. of Amer. 51'4 56;^^ 56'/^
fTrans-Lux Screen W^ W^ 4^ 400
*Univ. Pictures 98
Univ. Pict. Pfd 98^^ 98^4 98^ 50
tWarner Bros 13^ 12^4 13?-^ 3 500
Warner Bros. ".\" 24 22^ IW?, 6.300
* Last Prices Quoted ** Bid and Asked (Over the Counter)
t Curb Market tt Bond Market
NOTE: Balaban & Katz is listed on the Chicago Board, Skouras on the
St. Louis S^ock Exchange and Stanley Company in Philadelphia. All
other issues listed above are traded in New York.
See Big Year
Picture stocks are being fav-
ored in some circles on the
theory the season of greatest
profit for these companies is
approaching and should be re-
flected in higher prices for
these issues, states "The Wall
St. Journal." Paramount, Fox
and Loew's have been picked
up recently by these interests,
the publication states.
$800,000 Brooklyn "U"
Issue Is Purchased
New issue of $800,000 first (closed)
mortgage 15-ycar six per cent sink-
ing fund issue of the Boro Park
(Brooklyn) Universal theater, have
been purchased, for later public of-
fering, by Toy, Gilson & Taylor, Inc.
The certificates are guaranteed as
to principal and interest by written
unconditional endc>rsement by Uni-
versal Chain Theatrical Enterprises.
Tiie building, including fixed equip-
ment and furnishings, has been ap-
praised at $1,300,822, and the land
at $209,500. On this basis, these cer-
tificates represent less than 53 per
cent loan, making them legal invest-
ment for trust funds in New York
State.
Universal has the house under
lease for 21 years at an aimual rental
of $120,000.
Theatre Brokers
WE
Buy — Sell — Lease
Promote - Finance
Motion Picture Theatre Anywhere
Sofiferman Bros., Inc.
1560 B' way New York City
Pbooe Brjant S607-8-9
WE FINANCE
Production
Theatre Building
Equipment Accounts
or any other activity in
the Motion Picture Business
Capital an. I Kurplun orer t2,BOO,000
FRANK R. WILSON, Prei.
5 1 E. 42nd St. New York City
THE
The
1928 Film
Year Book
Out
In January
Will Be
Bigger and Better
Than Ever
About the 1927 Film Year Book
They Said:
The most valuable record we have in our business
and I refer to it frequently. In fact I do not see
how we could get along without it.
F. C. MONROE,
President,
Producers Distributing Corporation
The industry should give you a vote of thank
this great volume
:s on
JOE PLUNKETT,
Manager, Strand Theatre
The greatest volume of its kind ever attempted.
PETE SMITH,
Director of Publicity,
Metro-Goldwyn-Mayer Studios
DAILV
mmmmmm^mmmmmummm
Thursday, December 1, 1927
Natural Color Process
Ready for Market
(Continued from Pat/c 1)
tlicni while being photographed. The
lack of contrast between subject and
background is also eliminated, a lack
so often apparent when purple for
example, is placed against a gray
background.
"Like all color processes the Cox
process gives a greater impression of
being stereoscopic than black and
white,
"The effect is accomplished pure-
ly optically by use of a panchromatic
negative and by means of a single
unit lens attachment which can be
place upon any camera and removed
with the same ease as the regular
lens, with which it is interchangea-
ble.
"The negative is then processed by
the regular developing process.
Prints are made on black and white
stock, neither tinted, toned, nor
otherwise treated differently from
black and white.
"The focusing is as simple as it
is in taking regular black and white,
with the same depth of focus, using
the same amount of illumination as
for black and white and considerably
less than necessary for the present
two-color processes.
"Being black and white, it is a
single emulsion film, no more sub-
ject to scratching than and with the
same length of life as ordinary pic-
ture films.
"For projecting, a similar single
unit attachment, which also is inter-
changeable, is used on any projector
with the regular lamp house, screen
and mechanism. Shrinkage is com-
pensated for this attachment thus
eliminating fringes."
Switch of Washington
Houses Planned by S.-C.
(Continued from Page 1)
13th St., only a short distance from
the heart of the film district, which
moved west when the new Fox was
opened. The Metropolitan is a
smaller house on F St. at Tenth.
Stage presentations tried out some
time ago at the Metropolitan were
abandoned because the house was
too small, but if the Earle was taken
over they could be resumed and
might prove strong opposition given
the other leading houses, mos' of
which are showing stage stufif. The
stage of the Metropolitan could be
remodeled without difficulty, and
the house would then be good for
vaudeville.
No official admission of the pro-
posed change has as yet been forth-
coming from any of the parties in-
terested, namely Harry M. Crandall
at the Metropolitan and A. Julian
Brylawski at the Earle.
Acme Factory Moves
Chicago — The International Pro-
jector Corp. is removing the entire
factory and personnel of the Acme
division from here to New York
City.
Klein En Route
Edward L. Klein has left for the
Coast to confer on production of
several series of pictures which he
will sell in foreign territories.
Showmanship
Toronto — Although , Sunday
performances are taboo in On-
tario, Charles Querrie of the
Palace, Toronto, arranges a
special lobby display for every
Sunday, the exhibitioi com-
prising posters, still photo-
graphs and announcements on
early attractions. The 1 bby is
left open and plenty of people
walk in, during their Sunday
strolls, to look around. Each
poster is duly marked with
proper dates.
Distributors Not to
Serve British Combine
(Continued from Page 1)
to sell its holdings around .100 the-
iters, to American bidders, in event I
.he combination of independent ex-
libitors goes through. Both First |
National and United Artists are men-
tioned as potential buyers with the]
former having the edge on the deal.
Variety Firm Takes
Over U-B Circuit!
(Continued from Paye 1)
Hilliard Square and Cedar-Lee. Va- 1
riety also has taken over from the |
U-B Theatrical Enterprises the lease
and interest in the new Moreland
at Buckeye Rd. and E. 119th St.,
soon to be opened. Houses operated
by Variety include the Shaw-Hayden,
Union Square, Lucier and Wind-A-
Meer, Cleveland; as well as houses
at Akron, Canton, Mansfield and Lo-
rain. Merging of the Variety and
the U-B interests into the Universal-
Variety, makes this the biggest cir-
cuit in Cleveland.
"Authentic" Collegiate
Films to be Produced
(Continued from Page 1)
y.mc, it is announced following rum-
blings of protest from colleges
against the alleged misrepresentations
of college life in pictures.
Two hundred and fifty Pr!ncet:n
undergraduates signed a petition ask-
ing true dramatization of the Ameri-
can college or no pictures at all.
They protest against the aspects of
college life as portrayed on the screen
saying they were tired of being rep-
resented as wearing gaudy sweaters,
taking chorus girls to proms aid
leading the life of a John Held draw-
ing. Other schools also are declared
to be resentful of the flood of
"pseudo-college pictures" this year.
"Objection made by Princeton is
just," says H. N. Swanson, editor
of "College Humor." Companies
have been fabricating tales supposed-
ly made on the campus of some uni-
versity but actually made on the
studio set. Extra boys and girls do
not resemble real college people. We
are going to make a sincere attempt
to do the thing differently. Two
reels already have been completed
and the production unit now is in
the East. Duane Mowat assisted by
George Albee are in charge of the
work and will visit about four
schools before Christmas.
THE
Thursday, December 1, 1927
DAjLY
Miss Secretary:
Here's Your First Duty This Morning
Clip Off the Coupon ^^^^^
Take It In to the Boss
Ask Him How MmcK
And Fill In the Amount
Make Out Check
And Have Him Sign It
Fill In His Name
And Address
Send It To
FILM DAILY
RELIEF FUND
1650 Broadway 'New York City
You II Be Doing Tivo Fine Deeds
One For Yourself — One For the Boss
Co mmittee
Dr. A. H. Giannini, Jack Alicoate, Billy Brandt
Gov. Carl Milliken, Bruce Gallup
t
/
/
/
/
/
/
/
/
/
/
/
/
/
/
Date
TO THE
FILM DAILY
RELIEF FUND
1650 Broadway, N. Y. City
I am glad to contribute to this splendid cause.
t
/ H.>.reu>ith my check for
/
/
/
$.
/
NAME.
^DT^R^^S>
THE
10
DAILY TIPS WHICH MEAN DOUADS FOQ SUOWMEN
"The Angel of Broadway"
(Pathe)
Tie-up arranged with "The News"
and had young woman, called "Tlie
Angel of Broadway," distributing
baskets of food to the city's needy.
This was done during the two and
three days preceding Thanksgiving
Day. "The News" chipped in $100,
and with more financial assistance
from the theater, many homes were
visited. Names and addresses of the
deserving folk were furnished "The
Angel of Broadway" by the Salva-
tion Army. — H. A. Dykeman, lOSth
St. Theater, Cleveland.
"Ben Hur"
(M-G-M)
Personal invitations were mailed to
every minister in the city. Special de-
livery stamps graced the envelopes
containing the letters to the clergy-
men. Although this stunt cost $5, it
was well worth the added expendi-
ture. A local business college typed
50 of these letters (all originals) and
in turn received 12 tickets to see the
picture. — J. P. Harrison, Hippo-
drome, Waco, Tex.
"The Cat and the Canary"
(Universal)
Had a man walking on stilts dress-
ed in a black cloth (face and all) al-
lowing holes large enough for his
arms to slip through and another
pair of holes so he could see where
he was walking He was given a
beaverboard head of a cat (two-
faced) which he carried on a stick,
and in the other hand he carried a
bird cage with a canary inside. —
Warren Irvin, Caroline, Charlotte,
N. C.
Theater Changes
CALIFORNIA
New Theaters
Los Angeles — New Lincoln ; Norwalk — The
Norwalk.
Changes in Ownership
Garden Grove — Garden, sold to K. C. Kirk-
hart by O. H. Southworth ; Long Beach — ■
Dale, sold to J. P. Hansen by S. L. Blum-
berg; Los Angeles — Division, sold to Chas.
Leonard by F. W. Laas; Dreamland, sold
to Claude Davis by B. Lustig; Moneta,
sold to L. Crolluck by J. B. Faulk ; Los
Angeles — New Rome, sold to R. G. Wall
by H. E. Swan ; Normandie, sold to Edna
Howe by T. J. Armantrout ; Riverside, sold
to J. B. Patteson by Geo. F. Wilson ; Sun-
shine, sold to I. Cohen by Ray Robbins ;
iSan Francisco — ^Embassy (formerly Rivoli),
sold to W. B. Wagnon ; Plaza (formerly
Rex) sold to M. Harrison ; Sanger — New
Bell, sold to Mj-. & Mrs. A. Seiter; Sierra
Madre — Wisteria, sold to Billy Swanson
by W. J. Meyer; Suisum — Arlington, sold
to Mr. Blumenfelds; Upper Lake — Lake,
sold to C. Green.
Closings
Boulder Creek — Forest ; Motto Bay — The
Morro; Navarro — The Navarro; Wheat-
land—The Wheatland.
COLORADO
Changes in Ownership
Denver— Pearl, sold to W. H. Burnaugh by
Midwest 'I heaters; Segundo — Liberty, sold
to Ponzi & Porno by E. L. Guys.
Kansas Censors Can't be
Overruled, Court Holds
(Continued from Page 1)
the three women censors who com-
pose the board as "tending to the
vicious."
"No court has the power to sub-
stitute its judgment for the judg-
ment of the board," Judge Charles
Miller of District Court ruled. "No
matter how erroneous the judgment
of the board may be, it is honest, no
court has the power to overthrow
the judgment.
The judge stated he did not be-
lieve the pictures cruel nor that
tended to debase morals, but stated
he was satisfied the board acted in
the manner it felt best for the com-
munity. Fight pictures have been
shown in Missouri and Oklahoma.
Border Crossing Situation
Adjusted, Govt. Says
Washington — Satisfactory adjust-
ment of the immigration difficulty
by which no hardship will be worked
on foreign-born Canadian residents
commuting across the United States
border, is reported to have been
reached by the State Dept.
This will prevent a serious blow
to American theaters of border cities,
which would have been hard hit by
today's ruling, except for the adjust-
ment. Canadians following under the
quota sy_stem are to be given priority
on application lists for visa. The visa
date frqni the time of granting of
crossing permits.
Prosperity Signs Seen
in Mid-West by Mintz
All indications point to a prosper-
ous season throughout the Middle
West, according to Nat L. Mintz,
vice president for Charles B. Mintz,
who has returned to New York after
an extended sales trip.
C. McKean Buys Interest
in St. Louis Exchange
St. Louis — Claude W. McKean,
former Fox manager, has purchased
a one-third interest in the Premier
exchange. The other two-thirds is
held by Nat E. Steinberg, president,
and Thomas C. Tobin, secretary.
Scott Returning Saturday
Harry Scott of Pathe on Saturday
returns from a Mid-West sales trip.
If You Are in the>
Market for Any Kind of
MOTION PiaURE
APPARATUS
CONSULT US AND SAFS
MONEY
SEND FOR OUR PRICE LIST
U/iuociCHsys
▼▼no West 32'^St,Ncwyork.N.y.^^
Pbona Penna. 0330 ||
Motion Picture Department I
D. 8. md Canada Agent* for Debrit 1 1
And That's That
By PHIL M. DALY
COL. CHARLES E. LIND-
BERGH was an interested spec-
tator Tuesday at the showing of
"Wings" at the Criterion, New York.
Charles Reed Jones is author of
"Breaking into the Movies" a new
book just placed in circulation.
Nat Rothstein will broadcast to-
night over WPCH offering a graphic
account of production of "Uncle
Tom's Cabin."
"Two Arahiayi Knights" is to re-
tain its title and not go out as "Two
Hot Yanks" as planned. It's too
bad, for the new title would have
aided the draiv. However, regard-
less of the title, it's a real picture
which will please any kind of audi-
ence.
Add unusual records: The largest
number of pianos ever assembled on
any stage. At the Capitol theater
this week 20 baby grands are played
in unison by 20 girls in the finale of
the revue, "Babyettes." Added to
these is one in the midst of the
stage band, "The Capitolians," and
one in the pit with the Capitol or-
chestra.
Vitaphone Trying St. Louis
Again at 50 Cents Topi
(Continued from Page 1)
cents below the Missouri, AmbassaJ
dor and Loew's State, and below that
of the St. Louis and Orpheum. Af-
ter a few weeks at the Capitol last
year, the Vitaphone equipment wa
removed to Detroit.
Brock Handling Color
Work On Roxy Newsreels
An innovation at the Roxy is th^
engagement of Gustav Brock tc
handle special color work on newsl
reels. Brock confines this coloring tf
certain picture elements, such a|
flashes of fire and other highlights
The feature pictures at the Roxy al|
so are being handled by Brock
this manner. He was responsible foil
the exceptional color work employee
in "The King of Kings."
Albee Looks Over Site
at Hartford in N.E. Movi
Hartford, Conn. — As a preliminary
move in the Keith-Albee plan to inl
vade New England, E. F. Albel
personally inspected a proposed thel
ater site here. No time will be losi
in launching the invasion of Nex
England in association with StanI
ley. A site at Springfield, MassJ
also is reported under consideration?
"f
Pathe
ANANErO CON-
JURE WITH IN
THE WORLP OF
ENTERTAINMENT
wm
;^<p NEWSPAPER
o/'FILMDOM
7
ALL THE NEWS
ALLTUE TIME
VOL. XLII No. 53
Friday, December 2, 1927
Price 5 Cents
"JERRY" BEATTY LEAVES
HAYS TO JOIN r. N.
Assumes New Duties As
Publicity Chief on
January 1
Jerome Beatty resigns Jan. 1 as
assistant to Will H. Hays to take
charge of advertising, publicity, ex-
ploitation and general public rela-
tions work for First National.
Announcement of the move was
made yesterday by Ned K. Depinet,
vice president and general sales man-
ager of First National. Xo changes
are to be made in the present staff,
according to Depinet. No successor
{Continued on Page i)
I
FILM-VAUDEVILLE MIXTURE
RUINOUS, GOLDWYN SAYS
Los Angeles — Motion pictures are
I icing "disaster and ruin" because of
In- fad for mixing vaudeville with
ictures in the nation's theaters.
ites Samuel Goldwyn, in echoing
-latement made in New York by
loseph M. Schenck, for THE FILM
DAILY YEAR BOOK for 1928. In
liis declaration, Schenck cited the
langers of the craze for elaborate
presentations in picture houses with
{Continued on Page 3)
Wesco Takes Over Saxe in Pool of 45
Houses; Dillon Leaves to Survey Chain
Flood Area Theaters Slowly
Getting Back to Normalcy
Boston — N'erniont exhibitors are
rapidl\- getting their bearings again
and with lifting in part of the em-
bargo on shipments of film this week,
exchanges now are able to send film
to all but a handful of out-of-the-
way smaller towns. Even these
towns are able to secure film from
nearest receiving points with but
little trouble.
One of the difficulties now facing
some of the theaters in the smaller
towns is the matter of electric
power. \\'ateri)nr\ and Morrisville,
where martial law still is in force,
power coimections have not been re-
established and the necessary per-
mission to operate from the army
olificers has not been obtained.
All of the Gray theaters are again
in operation, those at Barre and Rut-
land reopening this week and the
Playhouse at Montpelier having re-
opened last week.
Mrs. Earl Bevan, whose Milton
theater at Milton was swept away
(Continued on Page 2)
Hyman to Handle Shows
for Wash, and Baltimore
Presentations for the Earle, Wash-
ington, and Stanley. Baltimore, in
iddition to those of the Mark Strand,
Brooklyn, have been placed in charge
)f Edward L. Hyman. The latter
louses are Stanley-Crandall theaters.
This will mean routing of shows
roii. Brooklyn to Washington and
Baltimore.
Twentv-five piece orchestra of the
Metropolitan, Washington, is to be
(Continued on Page 3)
AL LICHTMAN HEADS
MOTION PICTURE CLUB
Permanent officers of the M. P.
Club were elected last night at a
meeting at the Astor when Al Licht-
man was named president. Other
oinciais were selected as follows:
(Continued on Page 2)
y-STANLEY SPEEDING
NEW ENGUIND INVASION
W'ith selection of a site at Wor-
cester, Mass., marking first invasion
of Keith-Albee and Stanley in Poli
towns of New England, negotiations
are under way and deals are soon to
(Continued on Page 3)
Johnson Expected to Bring 1 1 \
Back Word on P.C.T. Deal "* "*
Ufa Forming Trust
Berlin (By Cable)— Ufa is
forming a large film trust in
Germany and plans to take over
Emelka and Phoebus. This is
in accordance with previous
reports by THE FILM DAILY
correspondent, and virtually
would "sew up" production,
distribution and exhibition, so
far as domestic companies are
concerned.
W ord on reported plan of First .Na-
tional to purchase by First Nati,)na!
of the Provincial Cinematograph
Theaters is expected to be brought
to New York Tuesday by E. Bruce
Johnsim, foreign manager of the
company, who is returning from an
(Continued on Page i)
BREAKING PAST YEAR
H'asltington Bureau of THE FILM DAILY
Washington — General business in
the United States "exceeded all pre-
vious records in volume of produc-
(Continued on Page 3)
The Fund Is Growing
The second of December finds the FILM DA1L^■ RRLIEF
FUND well on its way to the goal of ten thousand dollars by-
Christmas. Contributions are coming in from every branch of
the industry. The list is growing with each new day. Among
those sending in contributions yesterday were R. A. Rowland,
Mrs. Harry Reichenbach, W. Ray Johnston, Harry Buxbaum and
The Film Bureau.
Like many other things in this industry many will put off
sending in checks until the last minute. Don't wait. Send in
your check or have your secretary do it to-day. NOW. Put
your name on the honor roll. It will be printed every day until
Christmas. Keep your eye on this list. It's a pretty healthy
infant now. By Christmas it will be a big strapping fellow.
(Continued on Page 2)
Banker Planning to Name
Operating Head for
Wisconsin Circuit
Pooling of Wesco and Saxe En-
terprises has been completed. This
gives the Wesco firm control of 45
theaters of Wisconsin. Final papers
in the deal were received in New
York Wednesday, with a meeting of
West Coast directors called soon af-
ter. Saxe stockholders receive
Wesco stock and cash for their
holdings.
F"oll()wing the meeting, John Dil-
lon of Dillon, Read and Co., New
York bankers, left for Milwaukee to
survey the situation. While there he
will consider appointment of an op-
erating head for the chain. Three
executives are said to be under con-
sideration for the post.
Wesco Names Manager
of U.A. Los Angeles House
Los Angeles — Wesco will operate
the United .Artists, which opens here
next week, it is indicated by an-
nouncement that Harold B. Frank-
lin has named Bruce Fowler man-
ager of the house. Robert Doman
will handle publicity and exploita-
tion.
Fowler steps up from Grauman's
Egyptian, Hollywood, which he has
managed for a considerable time.
Doman comes from Loew's State,
Los Angeles.
Other changes announced are: Mel
Riddle, who has been at the Million
Dollar, Los Angeles, now will take
Doman's place at Loew's State.
Charles Kurtzman comes from the
VVarfield, San Francisco, to the Mil-
lion Dollar, Los Angeles.
Officials Coming East
Hollywood— Cliflford B. Hawley
and Richard A. Rowland of First
National leave Dec. 8 for New York.
F. & R, Silent
Minneapolis — Northwest
Theaters (Finkelstein & Ruben)
has no comment to make on
report that Wesco is dickering
for a pooling arrangement,
which would follow consviinma-
tion of the Wesco-Saxe deal.
1
a/FILMPOH
ALLTUE NEWS
ALLTHE TIME
Vol.XLI!No.53 Friday, Dec. 2, 1927 PriceSCents
lOHN W. ALICOATE
Publishir
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York. N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica
tions to THE FILM DAILY. 1650 Broad
way, New York, N. Y. Phone Circle 4736
4737 4738-4739. Cable address: Filmday,
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel: 'Phone,
Drexel 7000 and Washington 9794. London-
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London. W. I. Bet
lin — Lichtbildbuehne, Friedrichstrasse, 225.
Financial
A slightly downward trend was felt in the
stock market yesterday. Issues which lost
ground included Eastman Kodak common.
Paramount common and both Warner Brothers
stocks. Loew again led in the trading, with
15,000 shares marketed.
High
Low
Close
Sales
Am. Seat. Vtc
40 H
40'.^
4oys
*Am. Seat. Pfd. .
48
•Balaban & Katz.
607A
. . . .
*Bal. & Katz Vtc
73-4
Eastman Kodak .
168
168
168
30C
Eastman Kodak Pfd.l25J4
125 '4
125 4
70
tFilm Inspection..
4'/.
4%
4/2
200
♦First Nat'l Pfd..
104>^
Fox Film "A"...
78 '/s
77 'A
78/2
2,900
tFox Theaters "A'
19
18%
18M
200
*Intern'l Project..
....
10
. . . .
Keith 6s 46
100^
166/2
100/2
2
Loew's. Inc
59!/2
58.!',
58/8
15,000
ttLoew's, 6s 41ww
99
98/8
987/8
31
ttLoew's,6s41x-war.
106^
105 3/4
lObys
23
M-G-M Pfd
25'/8
25 /«
2S'A
100
M. P. Cap. Corp.
7
7
7
1,200
*Pathe Exchange . .
4M
Pathe Exch. "A".
23 k
23
23-4
ioo
*ttPathe Exch. 7s37
86/2
Paramount FL . .
109J^
109
109
1,200
Paramount Pfd. . .
120^8
1207^
120%
3U0
ttPar.Bway.5j/2s51.
lom
101
101
6
**Roxy "A" ....
28/2
31
....
**Roxy Units
33
34
....
**Roxy Common . .
8
y
Skouras Bros
35
36
Stan. Co. of Am . .
S6y2
557^
56
tTrans-Lux Screen
4M
4M
4ii
400
*Univ. Pictures. . .
98
Univ. Pict. Pfd...
98
98
98
10
tWarner Bros. . .
137.^
12?4
12M
i.noo
Warner Bros. "A"
.24
22/2
and
22 ■/2
Asked
(Over
•Last Prices Quoted
•♦Bid
the Counter)
tCurb Market
ttBor
id Market
is listed on the
NOTE: Balaban &
Katz
Chicago Board; Skouras
on the St.
Louis
Stock Exchange and
Stan
ey in
Philadelphia.
FIQUR& >u
// y cany other kind ill
/ / FAADAHME^
l45WtST45ST. NF.WYORK
A BRVAMT 6/P6
THE
IS&SmmJ^
The Fund Is Growing
(ContiiiiiccI finm Page 1)
To come into contact, throughout
the year, with the many worthy and
needy cases that come up within
thi.'i industry is to realize the im-
portance of this movement. You
will never miss the few dollars that
you contribute to this worthy cause.
To take care of our own distressed
ones, to the best of our ability, is
the most splendid form of Christmas
charit\-. Do vour hit. NOW.
Watch This List Grow
WUl H. Hays
George Weeks
Ed Schiller
D, A. H. Giannini
Jimmy Grainger
Charles B. Mintz
Bruce Gallup
Jim Normanly
Don Mersereau
M. J. Mintz
Victor Shapiro
Moe Streimer
Billy Brandt
Red Kann
Dave Bader
Marvin Kirsch
Leo Klebanow
Tommy Goldberg
J. E. Storey
Frank Walker
Artie ;Stebbiti£
Jack Alicoate
W. A. Caliban
Edna Sussman
Harry Reichenba"bh
Abe Blank
George H. Davis
Nathan Burkan
Ned Depinet
William Massce
William La Portes
Bert Adler
Eddie Grainger
R. A. Rowland
Mrs. Harry Reichenbach
The Film Bureau
Harry Buxbaum
W. Ray Johnston
N. Y. Film Board Elects
Dave Rosengarten (M-G-M) was
elected president of the New York
Film Board of Trade at the annual
meeting yesterday. Harry Thomas
(First Divi.) and Jack Herman were
elected vice presidents. William Ray-
nor (Pathe) is the new treasurer;
Josepji Vergesslich, secretary, and
Joseph Lee (Fox) master of cere-
monies.
"Love" Advance Sale Heavy
"Love," co-starring vehicle for
John Gilbert and Greta Garbo, which
had its premiere Tuesday evening at
the Embassy has set a new mark for
advance sales at the theater, says
M-G-M.
Flood Area Theaters
Return to Normalcy
{Contiimcd from Papc 1)
and completely demolished, managed
to get the projectors and other equip-
ment out of the theater before the
flood carried it away. Through her
prompt care of this equipment, it
has been found to be undamaged and
she has secured another hall in the
town and will reopen as soon as
minor changes are made to accom-
modate the equipment.
The National Guard of Massa-
chusetts has turned over the two
armories at Springfield and Chicopee
to the Goldstein Bros, who are pro-
viding free shows on non-school days
for the children of more than 1,000
homeless families, thereby providing
warmth and entertainment for them
and caring for them while the adult
population is at work rehabilitating
their homes.
Becket, Mass., with a population
of about 900, was hardest hit of all
Massachusetts towns.
Al Lichtman Heads
Motion Picture Club
(Continued from Page 1)
first vice-president, Elmer Pearson;
second vice-president, S. L. Rotha-
fel; treasurer, Arthur W. Stebbins;
secretary, Bruce Gallup. Elected to
the board of directors were: (for one
year) Jerome Beatty, George Blair,
Ned Depinet, Felix Feist, Paul Gu-
lick and Arthur Loew; (for two
years) David Chatkin, Earle Ham-
mons, William A. Johnston, Lee
Ochs, Harry Reichenbach, and Vic-
tor M. Shapiro; (for three years)
Will H. Hays, Emil Jensen, Jack
Alicoate, William Brandt, Nathan
Burkan and Lou Blumenthal.
About 70 members attended the
large and enthusiastic meeting. Na-
than Burkan was the principal
speaker. Plans were discussed for the
clubhouse. The board of directors
will meet Monday.
J
CaU
WAFILMS, Inc.
Walter A. Putter, Pres.
for
Library Stock Scenes
New York Hollywood
130 W. 46th St. c/o Leon Schlesinger
Bryant 8181 1123 No. Bronson Av».
WARNING !
Do not consider any unauthorized state right offers on
''HUSBANDS OR LOVERS?''
The new EMIL JA^SININGS B. O. smash
Variety 1 Cameo, B'way. & 42nd— (549 seats 50-75c) one
Nov. 20, 1927
n
V
I weeks business $8,000
and
STREETS OF SORROW
»i
The GRETA GARBO sure-fire success
We control exclusive distributing rights for the United States and
Canada
WIRE OR WRITE FOR YOUR TERRITORY
KERMAN BROTHERS
EMBLEM FILM EXCHANGE, INC.
729 Seventh Avenue New York City
Foreign Buyers
All the most reliable
News of the British
Film Market appears
in the only Daily Film
Newspaper published j
in Great Britain.
THE
DAILY
FILM
RENTER
and
MOVING PICTUR
NEWS
t
58, Great Marlborough Street
LONDON ENGLAND
(
Edited by
ERNEST W. FREDMAN
Send $15.00 now for One
Year's Subscription to
the Publisher.
58, Great Marlborough Street
LONDON ENGLAND
J
THE
I-riday, December 2, 1927
-<&!l
DAILY
Prosperity Held General and Permanent
U. S. Business Record '
Breaking Past Year
(Conttnut-d fii»n /'.ii;.' 1 i
tioii and consumption and in tlu
physical quantity of exports and im-
ports,'" during the fiscal year ended
July 1, it is indicated by the annual
report of Secretary Hoover of the
U. S. Dept. of Commerce, announced
today. The last year "continued
the economic pro^;ram which has
now been characteristic of Anieriian
'industry for six years," the rep. rt
Istates.
) "There was very little unemploy-
ment, except during; a moderate re
cession near the end of the year.'
the report continues, "and the rate
of real wages remained hiKher than
anywhere else in the world or than
at any other time in world history.
The high prosperity of the year did
lint represent merely an upward
ing in the business cycle but was
>..e result of that general and per-
manent progress the extent and
causes of which are more fully set
forth in a later section of this re-
nt. There were, to be sure, a few
ects of American business which
were less satisfactory, as, for ex-
I ample, the coal and textile indus-
i s, the rt-latively low price of cot-
: with its depressing etfect upon
farmers of large regions of the
ith. and some continued depres-
11 in agriculture of the Md-wesl.
.iiough improvement is taking place
since the fiscal year in both sections.
)| "The situ.i'ion of the farmer has an im-
U portant In-ariiig on the ueneral trend of in
lustrv and commerce. The cnps harve^ted
in the autumn of 192(. were in the .nggre-
ijate the largest produced in our history
'ih the exceptions of the years 1915 and
0. The output was approximately 2 per
t greater than in 1925. While the value
t animal products showed some gain, the
ower prices of certain crops. n(.tili!y i f
:otton. brought the total value of farm prod
icts in 1926-27 to a figure oni wh:it 1< ss
fhan the year before. According to es i
'-nates of the Deparlmcnt of Agriculture the
omhined value of crojis and ap.im il |nd
■•■Is. deducting crops fed to animals, used
• seed anil waste, amounted to $12 0S1.
1.000 as compared with $12,670,000.00(1
lie year before.
"For each of the calendar years 1925 and
2ii the value of crop and animal product
lUiding duplication of crop* fed to live
k) was very close to $13,000,000,000. For
five years 1909 to 1913 the v.ilue s mi-
iy computed was $7.200,000 000.
New construction undertaken in the fiscal
t 1926-27. amounted to some seven bil-
- ii dollars in value. The physical volume
t construction during this and the preceding
■ ar has much exceeded that even of thv
!ily active years preceding and that cus-
try before the war.
From the banking point of view the fiscal
ir, like the calendar year, was one of
uud but uneventful growth, with ampli-
noney at low and stable rates.
"Th(. value of exports during the fiscal
nr 1926-27 was greater than in any other
: il year since 1920-21, and when account
> taken of the much lower price level, as
ompared with the war-years trade, was the
irgest in our history. The decline in aver
[ffj ge prices of export commodities was in con
iderable part due to the sharp fall in cot-
i|. on, but prices of many other exports showed
^||| .lore or less decrease.
"An immense increase has taken place in
le capital employed in American industry.
)n the average each wage earner in our
lines is now aided by more than $10,000 of
apital, each factory employee by more than
. .5,000. and each railway worker by more
•^lian $8,000.
;l"
For Salesmen Only
Denver — The following
"Salesman's Deca'ogue" is be-
ing displayed on the walls of
First National's exchange here:
'Know your product; know
your territory; sell everywhere;
sell everything; get good prices;
get play dates; sell accessories;
watch expenses; deal fairly;
merit promotion."
"Jerry" Beatty Leaves
Hays to Join F. N.
(Continued from Page 1)
to Beattv has as yet been named bv
Hays.
For ten years Beatty was a news-
paper man in Kansas., his home state.
Kansas City, New Orleans, Los An-
geles, Washington and New York
City. He entered film work in 191.=;
with Essanay. He has directed pub-
licity, advertising and exploitation for
Thanhouser. Paramount, Universal
and other companies. He conducted
t\M> Greater Movie .Season campaigns
fi.r tb<- Ha>s organization.
Says Film-Vaudeville
Mixture Ruinous
(Continued from Pane \)
resultant minimizing of the picture
prograni.
"The public is simply being fooled,
for under such an arrangement, it
is not getting either good vaudeville
or good pictures, "Goldwyn declared
in termining the combination of pic-
tures and vaudeville fletriniental to
picture i)roduction.
"Futhermore." he continued, "the
motion picture fans will resent this
poor quality as they already have
resented being exhausted by an hour
of cheap vaudeville before the picture
st;irts. There is room for vaudeville
separatelv and pictures separately,
but the two do not belong together.
If the combination continues, the
film industry will be tf>rced to make
poorer pictures bi-cause ol the heavy
vaudeville cost burdens borne by the
ater owners.
"This question i^ not alone Ameri-
can; it is international. Good pic-
tures have given us a splendid for-
eign market, but we will lose our
supremacy if we are forced into cut-
ting quality."
Statement of Joseph M. Schenck
on presentations, is but one of- the
many opinions on the industrjj and
its future expressed exclusivcli/ for
THE FILM DAILY YEAR BOOK
for 1928 by leaders of the industry.
This complete infonnative volume on
the industry will be published in
January.
Johnson Expected to Hrinj; Hyman to Handle Shows
Back Word on P.C.T. Deal
(CuittinucJ fii>m I'mic li
eight months' sojourn abroad, .lie is
bringing with him prints or "Danc-
iiiK \ ieiin.i," Gtrnian |)icture. ami
"( oiifetti." made by First National.
Molitch at Eastern, Pa.
Louis Molitch, eastern district
nianager for llorlacher Film Ser-
vice, is at Easton. I'a., after a trip
to New York. He returns to Phila-
delphia tomorrow.
Bower Joins U. A. at Los Angeles
.Seattle — Jack Mower, manager of
l-irst National here, has left for Los
.\ngeles to become branch manager
for United Artists. His successor
has not yet been api)ointcd by Dis-
trict .Manager L. O. Liikan.
Boucher with "U" Subsidiary
Washington — I. Weinberg, general
manager of Shenandoah X'alley The-
aters. Inc., a subsidiary of Univer-
sa'. a.inoimces the ap|)ointment for
'^■"rank M. Boucher as nianager of
the company's theaters at Staunton,
\'a. Boucher formerlv was con-
nected with Fox and Paramount in
this territory.
for Wash, and Baltimore
(C.^M/lHHCf/ //-'Ml I'jilC \l
moved to the Earle as a first step
under the new prf)gram. The initial
lirogram at the Earle prepared by
Hyman opens Dec. 24.
Dance ninnbers will be handled by
Mmc. Serova, as has been her cus-
tom in Brooklyn, while the stage set-
ting will be done by Thomas Farrar,
the art director for the Brooklyn
house. The show as presented at
the Earle will be moved in its en-
tirety to the Stanley in Baltimore for
the second week.
K-A-Stanley Speeding
New England Invasion
(Cuntitiiied from Pane \)
be closed for sites at New Haven,
Springfield. Bridgeport, Waterbury
and Meriden. All of these cities
have been visited by E. F. Albce,
and theaters for them will be an-
noimccfl in quick succession.
The Worcester theater, which will
seat 3,600, will be on Main St., op-
posite the Post Office. The Rice
Bldg.. on the site will be razed to
make room for the house. Plans
for the building were filed yesterday
by Thomas \\ . Lamb, architect.
PATHE NEWS
— a fixture for 9 years in Ohio
Amusement Co.'s 13 theatres in Ohio
Cleveland, O., November 23, 1927.
Mr. O. J. Ruby,
Pathe Exchange, Inc.,
2100 Payne Ave.,
Cleveland, Ohio.
Dear Mr. Ruby:
We have just been checking over our records and thought it
might interest you to know that ever since we have been in
business, some eight or nine years, PATHE NEWS has been
on the screen of every one of our thirteen theatres: Garden,
Southern, Capitol. Denison Square, Five Points, Jewel, Knick-
erbocker. Lakewood. Lincoln, Lorain-Fulton. Savoy, U-No
and Yale.
PATHE NEWS has become just as much a fixture in our
theatres as the seats and it is the only subject on our programs
that can claim such a record.
It goes without saying that we are more than satisfied with
the service and will continue to show PATHE NEWS just as
long as the present quality prevails.
Yours very truly,
THE OHIO AMUSEMENT COMPANY.
Arthur Keller. Secretary and Treasurer.
I
m
c<>^
cr«
ANNOUNCEMENT
EXTRAORDINARY
itn its organized units now covering the principal
centres of Jl/urope and Americaj vV illiani Jo ox
begs to announce tneJ> institution of a weekly
news serviceJ^ by
FOX MOVIETONE NEWS
Ihrough this regular serviceJ yout^ patrons caru now
heaiT*, as well as seeJ? ojiy theJ screerUj theJ> world s prin^
cipal events as presented by JylovietoneJ, theJ process
which photographs on theJ sanieJ film both pictures
and theiiT accompanying sounds.
Xne tirst issue, dumber One, ol
X ox JM-ovietone P^ ews is releaseo
ijaturday, JJecemoer 3ra, 1927.
FOX FILM CORPORATION
SOLE DISTRIBUTORS
FOX MOVIETONE NEWS
J.
»fttf>'S
■^y^y^y»r^fm/»/^f^
X>e
IQ
^
A rscw^ Xlvra iii tJic ])r es en ta 1 1 on
ol tlie World s xSlev/s
(^ /^ kJJC JVloinetoiie,^ rsews oriiigs to yoiir' tlieatreJ a
II LIVING pieseiitatKHi' of tne.'> worlci s activities. Its
specially ccjiiippea camera units arc^ now busy in ll,uropeJ>
ana A.merica recording //i/ both souna ana pictures tncL^ day s
events. Ji. partial li.st of subjects already covered includes:
Italy Duhlitt,
Premier Aiiixsolini acidreises tne people of £anion de V alera announces tnat tne Irisn
America trom liis garden in Rome. jieople do not regard the treaty -witn Great
y ntfl mil Britain as morally binding.
The Prince of Whales speaks at opening of Aoeraeen, Jrla.
new Britisn nignway Irom Birmingnam to Battle and artillery practice at Aberdeen
W^olvernampton, England.
ISew York
Racing engines and crash ol walls heard in
great live-alarm fire in New York City.
l^aris
The convention ol the American L,egion in
Pans IS heard as ^vell as seen.
Isew York C ity
Army vs.Navy; cheers and songs ol Cadets and
Aiiddiesadd to uproar at annual service classic.
Lionaoru
LJoyd George makes an address at the un-
veiling ol statue in London.
Proving-Grounds.
Neiv York
vv est Point Cadets in parade; "Retreat at
Fort Jay, Governor s Island, iV . I.
Historic ceremony ol changing the IVing s
Guard at Buckingham Palace, London.
ISew York i^ity
Oir lliomas Lipton announces his intention
to challenge again for the America s Cup.
Jjerlm
The new German Army goose-steps to music
of old Von Mindenburg march.
All JViovietone .subjects are recorded and reproduced ex-
clusively w'ltli Western £,lectric Oound xrojector Oystem
For Details A.pplv to
FOX FILM CORPORATION
WEST 55.1. STREET. NEW YORK CITY
SOLE DISTRIBUTORS
FOX MO:VIETONE NEWS
CI
rD
%.(
THE
le&^
PAILV
Friday, December 2, 1927
The
1928 Film
Year Book
Out
In January
WiUBe
Bigger and Better
Than Ever
About the 1927 Film Year Book
They Said :
Congratulations to the Film Daily on the wonder-
ful job of getting out the annual year book. I am
perfectly amazed at the size of its contents, amazed
that right around us within the past few years there
has grown up so great a business and so marvelous
an institution as the motion picture; a true concep-
tion of which only can be gained by a review of the
contents, the text, the announcements, the historical
notes, etc., so completely contained in your publi-
cation.
JOHN C. FLINN,
Vice-President, Pathe
Invaluable to those interested in any branch of
pictures.
S. JAY KAUFMAN,
N. Y. Evening Telegram
U. A. Circuit Profit is
$261,785 for 15 Months
Net income of United Artists The-
ater Circuit, Inc., and subsidiaries
for the development period of 15
months from incorporation to the
end of the first fiscal year, August
31. 1927, was $261,785, as indicated
by the company's first annual report.
This figure is after provision for de-
preciation, amortization of deferred
charges interest and taxes.
At the close of the fiscal year the
circuit had come to embrace 12
houses located in New York, Balti-
more, Pittsburgh, Columbus, Holly-
wood and Seattle. The statement
takes in earnings of each house only
from the date of its acquisition,
which in most cases covers only a
small fraction of the year. The com-
pany recently announced the opening
of houses at Chicago, Detroit, Co-
lumbus, Los Angeles and Portland,
which is expected to result in a large
increase in earnings.
The balance sheet shows cash and
call loans on Aug. 31, 1927 of $805,-
738, and total current assets of $1,-
318,602 against current liabilities of
$300,059. The report points out that
these cash resources, with what is
returned from local mortgage financ-
ing, would indicate that at least $1,-
500,000 will be available for invest-
ment in additional houses.
Regular Symphony Orch.
to Return at Strand
Nathaniel Shilkret starts on his
final week Saturday at the Strand.
He will probably be succeeded by
the regular symphony orchestra, but
the leader has not yet been an-
nounced.
Ned Marin Returning
Ned Marin, assistant to Richard
A. Rowland, general and production
manager of First National, will re-
turn today from a six weeks' stay
at the company's studios, Burbank,
Calif., where he has been watching
progress on the new productions and
conferring with Watterson R. Roth-
acker, managing director of the stu-
} dio, and Al Rockett, Coast produc-
tion manager.
Lane Managing FBO Branch
New Haven — John Lane, former
salesman in Vermont and New
Hampshire, has been made manager
of the FBO exchange, succeeding
Ted Jaycock.
Tom Mix's Father Dies
Dubois, Pa. — Edwin F,. Mix. 7^,
father of Tom Mix, died here from
a heart attack. He was a promin-
ent horseman and trained his son
for the horsemanship feats which
started him on the road to fame.
"Jazz Singer" Top 75 Cents or $1
St. Louis — "Jazz Singer," with
Vitaphone accompaniment, will plav
the Grand Central at 75 cents or |1
top, according to Charles P. Skouras
of Skouras Bros. This marks second
appearance of Vitaphone in St.
Louis, the device having been re-
moved after a brief run last year.
Presentations
Jubilee Choir in Chicago
Chicago — The Kentucky Jubilee
Choir are the main attraction this
week at the Chicago.
Sousa in Pittsburgh
Pittsburgh- — John Phillip Sousa.^
ind his band are headlining the Penn '
this week, being booked through Wil- (
iiam Morris. '
Two Acts at Uptown
Chicago — Cy Landry and Llora
HofTman are enlivennig the bill a;
the Uptown, this week.
Dezso Ratter in Texas
Houston — Dezso Retter is playing|
the Metropolitan.
Earl & Bell at Houston
Houston — Earl and Bell are an at-|
traction this week at the Metropoli-j
tan.
Clay Steams at Ambassador
Clay Stearns is playing the AmJ
hassador, St. Louis, this week.
Theater Changes
i
CONNECTICUT
Changes in Ownership
Centerville — The Centerville, sold to A.
Meuenzner by A. Tomasino ; Derby — TheJ
Derby, sold to M. Nunes by S. Dzdiak;!
New Haven — Roger Sherman, sold to M.J
Canarick by Arthur Friend ; Springdale-
The Springdale, sold to J. -Anderson by|
Mrs. GulHver.
DISTRICT OF COLUMBIA
Openings
Washington — Jesse.
Changes in Ownership
Washington — Broadway, sold to E. Horn byl
M. H. Friedman; Jewel, sold to A. E.I
Lichtman by R. H. Jones; Rosalia, soldi
to A. E. Lichtman by M. Wilson.
Changes in Policy
Washington — Strand, discontinues films.
FLORIDA
Openings
West Palm Beach — Arcade.
Changes in Ownership
Haines City — Florida, sold to Thos. G. Leach
by C. C. Jordan; Jaconsville Beach — Lyric,
sold to A. C. Rydholm by Hebert Fertic.
Closings
Okeechobee — Park ; River Junction — Twin
City.
GEORGIA
Openings
Thomasville — Rose.
Changes in Ownership
Tifton — Ritz, sold to Walter Brackin by L.
Jenkins : Waynesboro — Grand, sold to F.
Haygood by W. S. Tyson ; Wrightsville —
Dukes, sold to L. L. Freman by F. R.
Dukes.
Closings
Pavo — Strand ; Wrens — ^Florence.
Diamant at A.M.P.A.
E. M. Diamant was the speaker
at the weekly A.M.P.A. luncheon at
the Cafe Boulevard yesterday, offer-
ing tips on proper preparation of
copy. He illustrated his talk with
ads from the dailies, contrasting
right and wrong methods in layout,
and suggesting proper type faces to
pep up picture copy.
(
D/^ILY Friday, December 2, 1927
•HJSf^^StMMA
Christies Plan New Studio
Anne Cornwall Renews Contract — Cooke to Star in Karnival Komedie* to be Released Through
FBO — New Fox Stage First of Eight Proposed Structures — Other Wired News from Coast
SAN FERNANDO VALLEY
PLANI 10 BE BUILT
Christie has acfiuiretl for around
<500,000 a 30-acre plot in San Fi-rn-
ndo \'alley, where location work will
iic done, prior to moving all activi-
ties to the new site where a studio
will be built. The old studio site,
It is stated, will be subdivided and
-.)ld as lots. The new trait, adjoins
>ennett's studio now under construc-
tion. Jimmy Adam's comedy, "Holy
Mackerel," is the first to be made
on the new lot. Harold Beaudine
directed.
Belle Bennett Heads Cast
of Leo Meehan Picture
Belle Bennett, William \'. Mong,
larian Douglas and William Bake-
cll have been cast for "The Devil's
ratte Mark." which Leo Meehan- is
recting for FBO.
Brown to Direct Garbo?
M-(;-M is expected to re-sign Clar-
mce Brown for direction of "Heat,"
iireta Garbo's first picture under her
new contract.
Cooper Opposite Colleen Moore
Clary Cooper is to appear opposite
tOUeen Moore in "Lilac Time" for
First National.
Walsh Casts Leila Hyams
Leila Hyams has been signed for
"The Red Dancer of Moscow," which
Raoul Walsh is directing for Fox
with Dolores Del Rio and Charles
Farrell.
Mix Unit on Location
Tom Mix, Gene F'ord, director;
Caryl Lincoln, Al St. John and the
remainder of the company filming
"Hello, Cheyenne," are on location at
Prescott, Ariz.
Hillyer Filming Desert Picture
"Fleetwing," desert picture, is be-
ing filmed at Yuma, Ariz., under di-
rection of Lambert Hillyer who col-
laborated with Elizabeth Pickett in
writing the story.
Two Weeks of Idleness for O'Brien
George O'Brien, who broke a bone
n his foot and tore two ligaments in
lis leg, will be incapacitated for two
weeks. The accident occured during
filming of "Sharpshooters."
Barton Making "Bantam Cowboy"
Dorothy Kitchen appears opposite
Buzz Barton in "The Bantam Cow-
soys," for FBO. This is the seventh
find last picture of the current series.
Signs for Four
Anne Cornwall has signed to
star in four Christie comedies.
She currently appears in
"Fighting Fanny" for the com-
pany.
$100,000 Being Spent by
Fox on New Studio Stage
First of a series ol eight new struc-
tures at -the Fox studios, which,
within the last 18 months, has com-
pleted a $500,000 building program, a
stage costing $100,000 to build and
equip is under construction. Ben
Jackson, studio business manager,
says the stage tvill be the world's
largest and be completed soon after
the first of the year.
Cast for Daniels Film
Heinie Couklin is to play a comedy
role in "Feel My Pujse,"
Daniels' next.
Bebe
Esther Ralston's Filmed
"Love and Learn" is title selected
for Esther Ralston's latest.
Paramount Physician Visits Studios
Dr. Emanuel Stern, Paramount's
chief physician, is visiting the studios.
Contract of Coldeway Renewed
Anthony Coldeway has renewed his
contract for another year with Warn-
ers.
TO MAKE 12 AL
COOKE-EBO COMEDIES
Twelve two reel Karnival Kome-
dies, featuring Al Cooke, will he pro-
duced for FBO by Larry Darniour,
inuler a new contract just completed.
Joseph Jefferson O'Neill and E. V.
Durling are joint authors of the first.
"Gagging" Stoloff Picture
Harry Brand is gagman on Ben
StoloiT's nex^ for Fox, featuring
Sammy Cohen and Ted McNamara.
Players Plan Vaudeville Tours
V a u d e v i 1 1 e engagements are
planned by a number of film players
including: Shirley Mason, \iola
Dana, Reginald Denny, Ben Turpin.
Lionel Barrymore, Dolores Cassinelli
and Priscilla Dean.
Missing Canyon Party Found
Word has been received from Camp
Elmer Pearson, Ariz., of the rescue
of the 13 men of the Pathe-Bray ex-
pedition filming "Menace" in the
Grand Canyon. The party had been
missing 20 days. Smashing of their
radio equipment had prevented com-
munication leading to the report they
were lost.
New Studio to Have 22 Structures
Twenty-two structures are included
in the layout of the new Sennett
studio at Studio City, now under
construction.
Transfers Activities to Metropolitan
Leo Maloney has transferred all ac-
tivities to the Metropolitan Studios,
including his office and editorial de-
partments.
"Sally of Scandals" Ince's Next
Ralph Ince is preparing to start
"Sally of the Scandals" for FBO.
His wife, Lucilla Mendez, has the
title role.
Mumau Gets Two
Mary Duncan and hlora Finch
have been cast by F. W. Murnau for
"The 4 Devils."
Darmour Has Heidelberg Burlesque
"Oui, Oui Heidelberg" is the lat-
est Darmour comedy for FBO featur-
ing the F"at Alan Trio under direction
of Al Herman.
Preparing "Butter and Egg Man"
Richard Wallace is preparing "The
Butter and Egg Man" which he will
direct for Universal.
Santell Directing "Shepherd"
Al Santell is director of "The Lit-
tle Shepherd of Kingdom Come,"
Richard Barthelmess' next picture
for F'irst National. Molly O'Day
and May McAvoy are in the cast.
Korda to Get New Assignment
New assignment for Alexander
Korda is to be made shortly by First
National following his replacement
by John F'rancis Dillon as director
of "The Heart of a F'ollies' Girl'' for
First National.
Talmadge Film Starting Jan. 9
With Henry King directing, Nor-
ma Talmadge's second United Art-
ists' picture, "The Woman Dis-
puted," goes into production Jan. 9.
Million Dollar to Play "Helen"
"The Private Life of Helen of
Troy" follows "The Gorilla" at the
Million Dollar.
Beaudine to Direct Sidney-Hersholt
Upon completion of "Home, James,"
starring Laura La Plante, William
Beaudine will direct George Sidney
and Jean Hersholt in "Give and
Take" for Universal.
A Little
from *'Lots"
By RALPH WIL.K
Hollywood
TIA JUANA was the Mecca of the
film colony Thanksgiving Day.
Richard Rowland, Al Rockett, Nick
Schenck, Irving Thalberg, Harry
Rapf, FIddie Mannix, Johnny Hines,
Charley Burr and Charley Hines
were among the boys who watched
the ponies.
* * *
Rudolph Schildkraut has been
spending his vacation at Tia Juana.
It was good to meet George Webster
again. George is assisting F. Har-
mon Weight on "Midnight Madness."
George was formerly assistant to
Bill Beaudine and worked with him
on a picture at the Paramount Long
Island studio.
* * *
Our Passing Show. King
Vidor and Marcel de Sano din-
ing at the Ambassador; J. G.
Bachman, Lothar Mendez,
Erwin Gelsey and Herman J.
Mankiwiecs motoring to Los
Angeles.
* * *
Charley Woolstenhume has rejoined
his old "chief," Irving Cummings as
an assistant. Irving also has his
former cameraman, Ray Wells, on
his new production at F^ox.
* * *
Fildom's entries at the Los Ange-
les dog show did themselves proud.
Harold Lloyd, Al Christie, Francis
X. Bushman, Kenneth Harlan,
Joseph Schildkraut, Hoot Gibson,
Mr. and Mrs. Jack Conway, Kit
Guard, Mrs. Tom Gallery, Mr. and
Mrs. Louis D. Lighton, Fritz Tidden,
Freddie Schader, Mrs. H. C. Witwer,
Arthur Rankin and Kathryn Perry
entered dogs.
* * ♦
By the way, Owen Moore gave his
wife. Kathryn Perr}-, a dog as a
Thanksgiving present and Kathryn
entered the animal without delay. The
dog won several prizes at the show.
* * *
Pedro Donjuan, conductor of
the Havana Symphony orches-
tra, was an itnerested listener
while Charles Rogers played a
composition for him at the
Paramoimt studio. Charley,
better known as "Buddy,"
earned his way through the
University of Kansas by lead-
ing a jazz band.
Helen Foster in Barrymore Cast
Universal has leaned Helen Foster
for a role in John Barrymore's "The
Tempest" for United Artists release.
QJ —Q-
Gtt€A>
Can you BEAT it—
The way even SCOTCH SHOWMEN
Are Unfastening the Safety Catches
on their Wallets
And BEGGING First National to
Take the Money
If only well give ^em Early Play-Dates
on those
FIRST NATIONAL SPECIALS! . . .
While other Companies are using
dynamite
To Pry them loose from their Small
Change —
The lads in plaids are stepping up
And offering First National the
WHOLE BANKROLL
For Pictures like
"THE SHEPHERD OF THE HILI
From one of the Greatest Best -Sellers
ever written
By HAROLD BELL WRIGHT —
America's most popular Author —
And the rest of First National's Gold-
Getters i
Canny? — Sa-ay! Leave it to the Boys
with the One- Way Pockets to pick
THE GREATEST VALUES IN YEARS
^/^.
iTHE
:Sf<> NEWSPAPER
of FILMDOM
ANDWEEKLY
FILK DIGEST
^DMST'
VOL. XLII No. 54
Sunday, December 4, 1927
Price 25 Cents
V^eWorldisffisfg^st
M^ theatres pick
STERN
BROS
Comedies
NEWLYWEDS' CHRISTMAS PARTY booked for
Broadway's huge CAPITOL THEATRE for the week of
December 10th.— NEWLY WEDS' IMAGINATION
booked for the ROXY — largest theatre in the world — for the
week of December 26th.— NEWLYWEDS' CHRISTMAS
PARTY booked for the entire great LO£W CIRCUIT for
150 days.- Rube Goldberg's famous MIKE AND IKE
newspaper comics booked for the COLONY, Broadway,
New York, for the week of December 26th.
/ndisf>utable e.vider\.ce that STERN
BROTHERS Comedies are leading the field'.
U «. .•.T.i J't
P^Jl
UNIVERSAL SHORTS ARE BIG MONEY SHORTS /
Supplying the variety you need to put over your shows
SHORT FEATURES
In this issue
Complete outline of advantages offered in this highly specialized field
U. S. Government and
Army cooperate in filming
"Menace" to be released
next year as tremendous
road show attraction.
^ Xhe sensational
success achieved by the present
group of Pathe-DeMille releases
is only a forerunner of what is
to come. Elaborate plans are now
under way for the production
of several tremendous roadshow
attractions of an unusual and
startling character.
"Menace," produced by Pathe-Bray Pro-
ductions, including in the cast John Boles,
Donal Blossom, Carl Stockdale, Henri
Seddlen, Richard Alexander and William
Irving. Directed by Elmer Clifton, is
now in production one mile below the
surface of the earth in the bottom of the
world's famous Grand Canyon.
^''^^e^-.o
.,~:^-^o,
''^Lo:
Pathe
/
"'^^s^^rz^^^cl
* <v,?''^^
'^^J'^'ji'W''-
'" ;■"« r".' o>.
"><. . Oo >r
Here is just a
sample of the
wide - spread
publicity that
has already been
accorded this
stupendous
undertaking.
EGGERS
INCORPORATED
Photo
Engraving
Specialists
to the
Motion Picture
Industry
DAY AND NIGHT
250 West 54th Street
NEW YORK
Telephone: Columbua 4141-l-J
WHEN IN NEED
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PRINTING
DUPLEX
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lnd quality—
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DUPLEX - LLC.
PHONE STILLWELL 7930
;(f<>HEWSPAPEe
o/'FILMDOM
im W^M^^AHD WEEKLY
'1*^ • ^^ FILM DIGEST
VOL. XLII No. 54
Sunday, December 4, 1927
Bjt4dUsh»d 1918
JOHN W. ALICOATE. Publuhn
INDEX
IN THIS ISSUE
A section devoted to short features — hotu and
in the shozv.
why they are important
PAOB
THE LEADER, An Editorial by Maurice Kann 3
SPOTTING SHORT SUBJECTS IN THE SHOW, by T). J. Chalkin 5
A TRUTH ABOUT COMEDIES— As Al Christie Sees It 5
HAVE YOU TRIED HARMONICA CONTESTSr 6
EDUCATIONAL AIDS FOR HARMONICA TIE-UP 6
SHORT FEATURES FULL OF MARQUEE NAMES 6
THE NEWSREEL HAS NOW LEARNED TO SPEAK 8
HE WHO FAILS TO ADVERTISE IS LOST— Emanuel Cohen Tells Why. 8
FELIX THE CAT LINES UP KIDDIES SOLID 8
"CHRISTMAS CHEER," PATHE HOLIDAY RELEASE 8
TIFFANY FINISHES NINE COLOR CLASSICS 8
FITZPATRICK RELEASING HOLIDAY SPECIAL 8
SHOWMAN'S KEY TO BIGGER BOX-OFFICES 9
COMPLETE CAMPAIGN ON "THE COLLEGIANS" READY 9
SHORT SUBJECT REVIEWS 12
SHORT SUBJECT RELEASES, NOVEMBER-JANUARY 13
"U" TIES UP WITH SATURDAY EVENING POST ADS 14
SUGGESTED PROGRAMS OF SHORT FEATURES 15
REVIEWS OF NEWEST RELEASES, by Lilian W. Brennan 15
FOREIGN MARKETS, by James P. Cunningham 16
PRESENTATIONS, by Jack Harrower 17
THEATER EQUIPMENT AND MANAGEMENT, by Arthur W. Eddy... IS
HOLLYWOOD HAPPENINGS. Coast News by Telegraph 19
"A LITTLE FROM LOTS." by Ralph Wilk 19
THE WEEK'S HEADLINES 20
PATHE SHORTS
exclusively featured in New
Theatre, Easton, Md., since '
opening
Easton, Md., Nov. 12, 1927
Mr. R. C. Robin, Pathe Exchange, Inc.,
Mather Building, Washington, D. C.
Dear Mr. Robin:
As Pathe Short Subjects have been in the
New Theatre since the day it opened, and in
previous theatres under my control, I
take this means of expressing my congratu-
lations and best wishes to the Editor of
your Newsreel.
This sentiment is universally voiced by
all the patrons of the theatre. They re-
ligiously patronize the house, particu-
larly the nights when your news is on for
both of them.
I anticipate even an increase of inter-
est on the part of the public for the
News. This applies to your Review.
With best wishes, I am Your truly,
E. A. Plummer, Manager
The New Theatre
PATHE HAS THE BEST SHORTS
MHM
The Life of Loa Angeles
Centers at the
AMBASSADOR'S
Famous
Cocoanut
Grove
ts'^uSh^r^
special N<ghu
Tuesday and Saturday.
College Night Every
Friday.
Co-operation
An abused and overworked
term. Yet — the striking success
of National Theatre Service
rests firmly on the shoulder-to-
shoulder teamwork of its spe-
cialized personnel — working to-
gether to furnish better counsel,
better merchandise, or better
materials, to cut costs without
cutting Quality, to equip a
theatre complete, to install an
organ, to renew or repair a
wornout accessory. No job
too big for efficient service;
none too small for its courte-
ous attention.
National Theatre Supply Co.
General Offices
624 So. Michigan Avenue,
Chicago, 111.
Offices in All Principal Cities
(4018A)
»l
1927
will go down
in screen history
as the year when
PAHAMOINT
with its
Paramount-Christie Comedies, Paramount-
HoRTON Comedies^ Paramount Novelties,
Paramount Krazy Kat and Inkwell Imps
and
Paramount news
SHOWED THE INDUSTRY
WHAT SHORTS COULD BE!
I
iHE
of FILMDOM
AHDWEEKLY
FILM DIGEST
VOL. XLII No. 54
Sunday, December 4, 1927
Price 25 Cents
STANLEY SEEKS WESCO
FILM DAILY RLLIEL FUND
GETTING jIG RESPONSE
The idea is a fund to take
care of needy cases as they arise
throughout the year in fihn cir-
cles. The amount sought is
$10,000 by Christmas. The re-
sponse has been splendid. Every
man in any way connected with
this great industry should have
his name on this list. Send ,in
)-our check to-day. NOW.
Among those regular fellows who
sent in contributions yesterday were
Al Lichtnian. Jerry Beatty, A. Pam
Blunienthal, W. F. Rodgers, J. M.
Frere and S. B. Perlkins. Some
checks are for five dollars, some for
one hundred. The amount does not
matter. Put your name on the
honor roll. It will be published
every day from now until Christmas.
Watch This List Grow
Will H. Hays
George Weeks
Ed Schiller
D. A. H. Giannini
Jimmy Grainger
Charles B. Mintz
Bruce Gallup
Jim Normanly
I Don Mersereau
M. J. Mintz
Victor Shapiro
Moe Streimer
Billy Brandt
Red Kann
Dave Bader
Marvin Kirsch
Leo Klebanow
Tommy Goldberg
J. E. Storey
Frank Walker
Artie Stebbins
Jack Alicoate
W. A. Calihan
Edna Sussman
Harry Reichenbach
Abe Blank
George H. Davis
Nathan Burkan
Ned Depinet
William Massce
William La Portea
Bert Adler
Eddie Grainger
R. A. Rowland
Mrs. Harry Reichenbach
The Film Bureau
Harry Buxbaum
W. Ray Johnston
Al Lichtman
Jerry Beatty
A. Pam Blumenthal
W. F. Rodgers
J. M. Frere
S. B. Perlkins
RIESENEELD TO DIRECT
HOUSES U. A. OPERATES
Hugo Riesenfeld has signed a con-
tract to become managing director
of houses operated by United .Artists
Theater Circuit. The contract was
sii-Mied Friday, following his r.'loasc
fr-ini his Universal contract.
Under present plans, the conii^any
will operate the Chicago, Detroit and
Los Angeles houses, all under con-
struction. Other theaters of th.^ cir-
cuit are operated by other ihcator
firms on a management arrangement.
Sudden Heart Attack is
Fatal to Fred Beecroft
I*"uneral services arc to be held
Sunday at the George T. Davis Fun-
eral Parlors, 286 Huguenot St., New
Rochelle, for Frederick J. Beecroft,
advertising manager of "M.P. News,"
who died Thursday of heart disease,
after an illness of but one hour.
Stricken with a severe attack while
driving his car, Beecroft was rushed
(Couiinticd OK Page 4)
Paducah to Break Ice
with Sunday Shows
Paducah, Ky. — For the first time
in its history this city will have Sun-
day shows. Leo Keiler, owner of the
Columbia, Arcade and Orpheum here,
has announced all three houses will
do a "grind" on every Sabbath Day
{Continued on Page 4)
Negotiations for Control
of Chain and F. N. On
Los Angeles — The Stanley Co., is negotiating purchase of the
interest in Wesco held by the Richard O. Hoyt Syndicate and
Hayden, Stone and Co. This would assure control of the West
Coast circuit and of First National. Control of the latter is held
jointly by Stanley and Wesco. Fox has a minority interest in the
West Coast Theaters.
These negotiations follow on the heels of the Wesco deal for
control of the Saxe circuit in Wisconsin, where John Dillon of
Hayden, Stone and Co. has gone from New York to survey the
purchase, which comprises 45 Wisconsin theaters.
John Lancaster is Named
Aide of Mayer at M-G-M
John Lancaster, former manager of
actors, has been named assistant to
Louis B. Mayer. His tirst duty will
be to reorganize the M-G-M casting
department, due to the resignation of
Clifford Robertson, who has been
with the company two years. Fred
Beers, former assistant casting direc-
tor of Paramount and more recently
with Columbia, succeeds Robertson.
Cranfield Returns
R. T. Cranfield of Cranfield
&
Clarke, New York representative of
Canadian International Film Co., has
returned to New York from the com-
pany's studio at Trenton, Ont. Capt.
Bruce Bairnsfather is at work on the
company's first.
The Leader
PTCKING out the salient points in the various types of short
features which are on the mart this season, a buyer of film
for one of the most formidable chains in the country today tells
in print how he diaj;noses the drawing power of each. We recommend
your turning to the important article by David J. Chatkin, buyer of
product for Publix, which appears elsewhere in this edition.
The showman who pays strict attention to his theater and en-
deavors to arrive at new methods by which to add to the gross will
get several ideas from it. An interesting observation to us is the
place in which Chatkin catalogues the newsreel. It is first on any
show, he declares, and backs up his statement by pointing out that day
in and day out for fifteen years theaters have always played newsreels.
A striking and truthful observation. No matter how long the bill, no
{Continued on Page 4)
Humphrey New Chairman
of Federal Trade Comm.
Washington Bureau of THE FILM DAILY
Washington — Commissioner Wil-
liam E. Humphrey of Seattle as-
sumed the duties of chairman of the
Federal Trade Commission yester-
daj', succeeding Commissioner C. W.
Hunt. Humphrey was elected by the
commission to serve from Dec. 1 un-
til Nov. 30, 1928, under the rotation
rule of the commission providing
that each chairman serve one year.
Sioux Falls Businessmen
Insist on "Legit" Shows
Minneapolis — Businessmen of
Sioux Falls, S. D. are seeking to
purchase the Orpheum there, fol-
lowing change of policy from stock
and roadshows to second run pic-
tures.
The offer to pay to Northwest
Theaters the same price the firm paid
for the house has been rejected.
Meanwhile, the young men's booster
club at Sioux Falls has passed a
resolution pledging support to any
organization which will retain road-
shows and stock.
Features Reviewed
Page
Isle of Forgotten Women. . . 15
Spotlight 15
Thirteenth .Juror 15
Wreck of the Hesperus 15
THE
■S^H
DAILV
Sunday, December 4, 1927
VoLXLIINo. 54 Sunday, Dec. 4, 1927 Price 25 CenU
JOHN W. ALiCOArE
Publisher
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York. N. Y., under the act
of March 3, 1879. Terras (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday,
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel: 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London. W. I. Ber-
lin— Lichtbildbuehne, Friedrichstrasse, 225.
The header
Financial
In Friday's market the tendency as re-
gards film issues was generally upward. Stocks
which made gains of one poin,t or more in-
cluded Eastman Kodak common, Loew's com-
mon and Paramount common.
Am. Seat. Vtc. . . .
*Am. Seat. Pfd...
♦Balaban & Katz..
*Bal. & Katz Vtc.
Eastman Kodak . .
•East. Kodak Pfd.
tFilm Inspection .
•First Nat'l Pfd..
Fox Film "A"...
*tFox Theaters "A"
'Intern'l Project. .
Keith 6s 46
Loew's, Inc
ttLoew's, 6s 41ww
ttLoew's,6s41x-war.
M-G-M Pfd
M. P. Cap. Corp.
•Pathe Exchange..
Pathe Exch. "A".
ttPathe Exch. 7s37
Paramount F-L . .
Paramount Pfd. . . .
ttPar.Bway.S>4s51.
**Roxy "A"
**Roxy Units ....
+ *Roxy Common . .
**Skouras Bros. . .
Stan. Co. of Am . .
tTrans-Lux Screen
**Unit. Art. Com.
Unit Art. Pfd
*Univ. Pictures .
Univ. Pict. Pfd. . .
tWarner Bros. . . .
Warner Bros. "A"
High
40
168
■5/2
78/2
lOOH
60J4
99K
106J4
25}^
7
23"
85
110
12'l/8
lom
28
30H
7
35
56J4
4J4
14/2
80
Low
40
166
78"
100 J4
59
98^
105J4
25/8
7
22 ii
85
109Ji
121
100%
30
34
8
36
56
15
85
Close
40
48
60%
73K
166J4
125^
S!/2
104J4
78K
18M
10
100J4
59M
99
106M
25Ji
7
4M
227/8
85
110
121%
lom
Sales
100
700
'366
9,266
28,200'
45
25
200
200
200
"J
4,600
900
14
....
98
98?4
9854
98?4
89
89
89
23/8
23
23
56
4M 2,000
10
5
1,600
•Last Prices Quoted **Bid and Asked (Over
the Counter)
tCurb Market ttBond Market
NOTE: Balaban & Katz is listed on the
Chicago Board; Skouras on the St. Louis
Stock Exchange and Stanley in Philadelphia.
When you think of
INSURANCE
you are thinking of
S T E B B I N S
Specialists in Motion Picture
and Theatrical insurance for
the past twenty years
Arthar W. Stebbins & Co., Inc.
1540 Broadway N. Y. C.
Br7«nt 1040
(Continued from Page 3)
matter how top heavy a show may be through the misapplication of
presentations, one number is never cut : the newsreels.
Which opens up an avenue of thought along these lines :
Pointing the Way
The most powerful argument in favor of a greater use of short
subjects is the newsreel. To argue that any other type of short fea-
ture would or could gain a hold on the public comparable to the news
weekly is, of course, stretching the point beyond reasonable conjecture.
The newsreel will always have the elements of popularity which come-
dies, cartoons and novelties can at best approach but, not in our opinion,
equal. But if newsreels — a short subject, bear in mind — can cinch
their place on any bill as firmly as they have, we do not think it un-
reasonable to assume that by constant hammering, by constant improve-
ment in product and by perpetual missionary work among exhibitors,
the other children in the short subject family will finally get the break
they have been deserving of for so long.
What the ideal entertainment formula should be is a much dis-
cussed question. The big chains themselves aren't sure, for if they
were, they would grope less in the dark. It seems to be generally
agreed, however, that the show must have diversity and snap.
What better way of getting either or both than through proper
selection of short features?
We wonder when the showmen of the nation are going to realize
it.
KANN
DAILY TIPS WHICH MEAN DOUACS RDC SHOWMEN
Theater Changes
IDAHO
Openings
Cour D'Alesne — Shrine Club.
Changes in Ownership
Bellevue — Park, sold to Bellevue Commercial
Club; Filer — Gem, sold to T. L. Tanner;
Spirit Lake — Cozy, sold to V. L. Nibbler
ILLINOIS
New Theaters
Chicago — Lawndale, Crawford Ave. & Roose-
velt Road.-
Re-openings
Royalton — Royal.
Changes in Ownership
Amboy— Shadows, sold to M. Matthews by
H. C. Jarnagin ; Atkinson — ^Princess, sold
to Atkinson Commercial Club by John
Nowers; Batavia — Opera House, sold to
Joseph Burk; Blue Mound — Happy Hour;
Carmi — Maine, sold to Frank Barnes by S.
E. Pirtle; Chesterfield — Metro, sold to Wm.
S. Dews by Maurice Moore; Chicago —
Glen, sold to Wm. Varenliorst by I. Brot-
man ; Hamiiin — sold to Hamlin Theater Co.
by Harry Lutz; Overland, sold to Vincent
Beliher by Joseph Brom; Vic, sold to Ger-
man Stock Co. by J. Pilgrim; Clifton —
Vialta, sold to Howard E. Reid by Victor
Lauridsen; Dalzell — ^The Dalzell, sold to
Gen Marchesi by Joe Marchesi ; De Pue —
Liberty, sold to A. Antonio by Mrs. A.
Machek ; Freeport — Superba, sold to W. B.
Jui-y by T. J. Watson; Granville — Legion,
sold to Louis Marchesi by Joe Marchesi;
Ivesdale — Liberty, sold to J. W. Gucker;
Mahomet — 'Pastime, sold to Lyle Blue by R.
L. Tniitt ; Mt. Carroll — ^Majestic, sold to
Glenn Horton by C. H. Smith; Palatine —
Auditorium, sold to W. C. Brinkoff; Rock-
ford — Midway,, sold to Chas. F. House by
Great States Theaters ; Royalton — Palace,
sold to Wm. Cox by Royalton Theater Co. ;
Sciota — The Sciota, sold to R. Pearson by
Claude Warentz ; Sigel — Barker's, sold to
L. J. Morris by E. Baker; Spring Valley
— Liberty, sold to A. Antonio by Mrs. A.
Machek ; Standard — The Standard, sold to
James Marchesi by Joe Marchesi ; Tonica
— The Tonica, sold to Aug. Marchesi by
Joe Marchesi ; Tremont — Gem, sold to Roy
H. O'Brien.
Closings
Areola — Empress; Hooppole — lOpera House;
MartinsviUe — 'Community High School;
Morton Grove — The Morton Grove; Shel-
don— Family ; Sparland — Swan ; Warren —
Royal.
Paducah to Break Ice
with Sunday Shows
(Continued from Page 3)
Starting Dec. 11. A canvas of senti-
ment showed only one church op-
posed to Sunday shows. Brookport,
111., just across the river, is expected
to follow Paducah's lead.
Sudden Heart Attack is
Fatal to Fred Beecroft
(Continued from Page 3)
to the hospital, by his brother James
Beecroft of "Exhibitor's Herald,"
who was nearby in his own automo-
bile.
Beecroft, who was 54, had been ad-
vertising manager of "M.P. News"
since 1917 and was very well known
in the trade, especially in New York.
A widow and son survive.
Show Canadian Scenics
Ottawa — The Canadian Govern-
ment M. P. Bureau has arranged
with Famous Players-Canadian Corp.
to show throughout the entire cir-
cuit a series of "Seeing Canada"
films designed by the Government to
build national spirit.
Malone Bans Sunday Shows
Malone, N. Y. — The Board of
Trustees has voted to enforce Sun-
day closing, as there is no village
ordinance permitting such showings.
lALSO 2S,0OO COSTUMES TO RENT
"Dress Parade"
(Pathe)
Erected a recruiting booth in lob'j
by which was in charge of a recruitj
ing officer. Five men signed up fo
service. Pictures of these men wer
made and appeared in local newd
papers Two students from eacl
high school with the highest record
were guests of theater on Mondal
night. These students were requesf
ed to present credentials from th|
principals of their schools. This wa
to emphasize the high scholastS
standard at West Point. On Tue4
day night 60 boys, representing tl
football teams of university were th
guests. They gave their football ar
school cheers between each vaude'
ville act. The National Guard band
offered a concert in front of theatea
before the performance, and after thfl
show opened played on the stage.—
John Royal, Palace, Cleveland.
''A Gentleman from Paris"
(Paramount)
Mailed postcards to high scho
girls and women generally. Copy on
the postcards read, "Please pardon
my writing but I have often admirei'
you about town. I would like ver
much to meet you. Will you me
me in the lobby of the Howell the:
ter at 7 P. M. Thursday so that wi
may become better acquainted? Si
that you will know me I will we;
a white carnation. — (Signed) 'A Ge:
tleman of Paris'." To fulfill t
promise in the copy on cards, mai
a cut-out of Menjou from the thre
sheet and stood it in the lobby witi
a white paper carnation for a bo'
tonniere. — C. T. Chapin, Howell, P;
latka, Fla.
J
Saabe Sells House
Tensed, Ida. — A Saabe has solJ
his Pastime, Idaho to Lew Hedges.]
fWh«rever
you go—
Plaza Hotels
are famoua.
I" f I —In Boston
" —in New York
— in London
Also in
Hollywood
'HOlflfWOCD
HoUyimod, Cahfarnii
m
Sunday, December 4, 1927
THE
■^m
OAILY
Spotting Short Subjects in the Show
A QUESTION often asked
is "Which short subject is
most important?" As the sec-
ond of a series of articles which
will be published from time to
time in THE FILM DAILY,
David J. Chatkin, generally
recognized as an expert in all
matters pertaining to short fea-
tures has selected the relative
positions on the program of
each type of release in this
field. Chatkin's knowledge of
short features has been gather-
ed from sales experience cover-
ing a period of years. He is
at present buyer of product for
the Publix circuit.
By D. J. CHATKIN
THE question of which short
subject is the most important
on a theater program has been
^ked often. Therefore, let us analyze
;e relative values of each type of re-
uses, based entirely on audience re-
otions. This is the order in which
le writer would put them:
1. News weekly.
2. Novelties (color, black or white
1 one or two reels.)
,?. Two reel comedies.
4. Cartoon and single reel com-
lies.
5. Serials.
6. Westerns.
Newsreels
The most important short subject
on any screen and the (^ne over
which there will probably be no dis-
senting vote is the news weekly. It
is the one subject that has been on
the same screens every day for fif-
teen years or more and has never
I become tiresome. In fact, it is the
only subject that is used day in and
day out in the majority of theaters
I without being replaced.
Novelties
Ne.xt in importance whether in
[color, black or white, in one reel or
in two reel.s — the novelties. This
[type of short feature is placed second
I because of merit. Some of the very
[best short subjects that have reached
Itheaters in the last few years fall
linto this category. .Audiences have
[appreciated their merit. Unfortu-
Inately but few houses make it a prac-
tice of using the novelties that are
jnow on the market for at least two
jrcasons: Either the exhibitor has
Iniadc up his own mind in advance
that audiences won't take to this
t\i)e of picture or he has incomplete
' iiowledge of what the market has
offer along these lines. It is pos-
Ml)le to name any number of novelty
-iibjects used by various of the Pub-
\ theaters in the "last year that have
< en accorded as fine a reaction as
my part of the show. It seems to
:hc writer that if producers of nov-
Mties were given more support from
exhibitors there would ensue a great-
er production of more worthy films
hi this class. The statement ihat
novelties fill the second most impor-
tant place on the program will be
(ii.sputed. Especially so, by smaller
theaters which are not familiar with
this kind of picture.
Two Reel Comedies
Third in the list for several rea-
sons. During the past two or three
years, an increased number of fea-
ture length comedies has been pro-
duced. In fact, some of our biggest
box office attractions have been out-
standing feature comedies. Every
I)roducer today is striving harder
than ever to produce them. This has
l)laced the two reel comedies in a
very different position from that
which it occupied two or three years
ago and its relative importance on
the program has naturally suffered.
This is more true of the larger and
de luxe theaters than it is of the
small theaters, as in this later di-
vision two reel comedies would per-
haps be second in importance. The
large theaters today are confronted
with a very serious problem in try-
ing to use two reel comedies with
any degree of regularity.
Between the stage show and the
feature, the news weekly and a nov-
elty subject, their time is practically
ab.sorbed, ajid it is only when the
feature is very short that a two reel
comedy will fit in. This is not due
to any inferiority in tlie quality of
two reel comedies, but simply a nat-
ural tendency toward a different type
of motion picture entertainment
which seems to have met with pop-
lar response throughout the country.
Wherever there are no stage pres-
entations, two reel comedies will al-
ways be an essential. However, in
this coiniection, it is not good show-
manship to book a two reel comedy
to be run at the same time with a
feature length comedy, as one must
naturally detract from the other.
Inasmuch as the bulk of the short
subjects produced today consists of
two reel comedies it is indication that
this is also the bulk of what is used
by exhibitors. Therefore, two reel
comedies can be placed as second in
importance for the small towns and
third in importance for the large
key centers in the de luxe type of
theater.
Cartoons, Single Reel Comedies
The writer places cartoons and
single reel comedies in this position.
With the exception of the large de
luxe theater, the majority of cartoons,
it is believed, naturally fall into this
place on the bill. With the de luxe
A J ruth About Comedies
Los ANGELES — Al Christie talking on short features:
"Everybody in the industry knows that of late years
the scale of costs and returns on short comedies are
way out of proportion — in a downward direction — when
compared with the better features. I can name you many
two reel comedies which in popular stars, production and
entertainment value, photography, stories and all other
elements compare on an equal basis reel for reel with six
reel features which are made at a cost of $300,000. Suppose
the comedy has cost only $30,000. That's only ten per
cent, and for the results on the screen your comedy man
has given you thirty-three per cent as much goods. But
he doesn't get thirty-three per cent as much revenue.
Therefore, it goes without saying that your $30,000 com-
edy has been made with the utmost economy all along the
line.
"Short feature product will continue to get better
and better only as the trade is willing to pay for it.
I doubt if any showman would sincerely wish the
comedy people to go back to the old days of slap-dash
and grind-'em-out methods, presenting five-dollars a
day nonentities instead of recognized comedy stars,
and turning out 'just film' in order to do it cheaply.
"With a two reel comedy and a six reel feature,
thirty-three and one-third cents of every dollar you
take in can be attributed to the laugh maker. The
laughs, class, production value and entertaining qual-
ity of the modern comedy, plus the affection with
which people regard leading comedians, make it a
sound business proposition to do the heavy talking
and the big billing on the comedy when the feature
is not all it should be."
theater they would run very close t..
novelties as an attractive feature
is not only the fact that most car-
toons have a number of laughs, but
they lend tluinselves to special mu-
sic and only occupy from five to six
minutes of the entire show. Another
thing about cartoons is their uni-
versal appeal.
There is something about a car-
toon when well done that alway>
brings splendid audience reaction
from both young and old. In a great
number of theaters throughout the
country, cartof)ns have been used
week in and week out on standing
order and this subject has remained
on the screen of the same theaters
as steadily as the news weekly. Sin-
gle reel comedies often prove attrac-
tive because of quick running time.
They are not as suitable as cartoon-,
however.
Serials, Two Reel Westerns
Both of these tyiies of short sub-
jects belong in the same category as
they are used by the same types of
theaters. Good serials will always
have a market in certain types rf
houses which have used them for
a good many years. Occasionally
the larger theaters have found a se-
rial to be quite an attraction in their
morning shows.
It is indeed surprising when the
serial is analyzed to find it is used
by practically the same number rf
theaters year in and year out and
I that the business in the field does
not increase or decrease to any
great extent.
The two reel westerns on the other
hand have lost a great deal of the
popularity they formerly enjoyed and
today there are not as many theaters
playing two reel westerns as they
are serials. The proof of this is un-
deniable when you start investigat-
ing how many of these subjects arc
being made. They represent the
smallest number of any short sub-
jects on the market. It is my opin-
ion the large number of five reel
westerns that are being made today
has generally supplanted the two
reelers.
All of these statements carefully
considered give an idea as to the rela-
tive importance of subjects on your
program. It should be given care-
ful consideration when you are book-
ing and it is absolutely essential that
you know (in order to get a perfectly
balanced program) just what your
feature picture is all about.
This is given a great deal of consid-
eration in the de luxe theater and it
should be given just as much con-
sideration in the smaller theater. Se-
curing contrasting subjects to make
up your program insures it against
being disappointing. You can inject
this contrast by not only knowing
what your feature picture is, but by
having a full knowledge and under-
standing as to just what short sub-
jects are on the market and what
thev are all about.
THE
-^<
DAILV
Sunday, December 4, 1927
Have You Tried Harmonica
Contests? Here's An Idea
EDUCATIONAL HAS CAMPAIGN WAITING FOR
THOSE WHO WANT IT
A series of city-wide contests be-
ing staged in Oakland, Cal., and the
Rivoli, Cleveland, O., arranging to
run a series of six campaigns on six
successive weeks are latest exhibitor
stunts on the Juvenile Comedies-Har-
monica Contest tie-up. These con-
tests can be conducted by any theater
playing Big Boy Juvenile Comedies.
G. C. Blumenthal, northern Cali-
fornia exchange manager, worked out
plans for the campaign in Oakland
in conjunction with Mark Keller of
the East Bay Theaters of the Golden
State Theater Circuit. The plan is
to conduct the contest over a period
of four weeks in all Oakland houses
of this circuit.
Blumenthal states the tie-ups in
the various districts and the coopera-
tion of the mayor and city officials
of Oakland are expected. A silver
cup is to be given the winner of the
contest held in each theater. In ad-
dition, a large silver cup, emblematic
of the championship of the East Bay
region, will be presented to the win-
ner in the finals. Two gold Hohner
harmonicas will be given away at
each theater in addition to the prizes
supplied ordinarily.
The Rivoli in Cleveland in its se-
ries of six contests will run a new
comedy each week, making six in all
which the management plans to play.
The theater has ordered 100 minia-
ture Big Boy harmonicas, two trail-
ers and 100 window cards, in addition
to the usual one sheets and mats
supplied to theaters staging such
contests. The theater also has se-
cured the cooperation of five dealers
who are planning window displays in
connection with the campaign.
There are many campaigns on rec-
ord involving Juvenile Comedies and
the Harmonica Playing Contest.
Showmen scattered rather generally
throughout the country have turned
the opportunity to their advantage.
In Brooklyn, the Canarsie, an 1,800
seat house, is showing "Big Boy"
comedies this week and the next two.
R. J. Blumgarten, house manager, in
cooperation with A. Greenblatt, man-
ager of Educational's exchange, have
worked out the following:
Two desirable window tie-up loca-
tions have been arranged with local
merchants and more are planned. In-
struction with the harmonica is to be
given entrants every afternoon be-
tween 5 and 6 o'clock by Murray
Gold, first violinist of the orchestra.
All school children will be invited to
this class instruction as a result of
the cooperation of two school prin-
cipals in that neighborhood.
Four Hohner harmonicas will be
given as prizes in each of the pre-
liminary contests, while five of the
larger and more advanced instru-
ments, including a gold harmonica,
will be awarded in the final event.
In addition, four dozen "Big Boy"
Harmonica Aids
EDUCATIONAL stands
ready to help all exhibitors
interested in putting on har-
monica contests. This coopera-
tion includes the following ma-
terial:
A trailer to be shown in ad-
vance of the contest. This takes
about two minutes to run.
Your exchange will provide a
print for your use free.
Other accessories furnished
without cost:
Special one-sheet poster.
Window cards.
Set of ten photos for lobby
use.
Newspaper mats of "Big
Boy" and publicity stories.
To assist you in preparing
for the contest and to help in
arranging store window dis-
plays, Hohner, Inc., 114 E.
16th St., New York, will send:
Lithographed display mate-
rial.
Instruction books on the
harmonica.
When reporting plans, make
mention of the number of deal-
ers who will cooperate so that
the proper allotment of mate-
rial may be made.
SHORT FEATURES FULL OF
VALUABLE MARQUEE NAMES
N
harmonicas will be used for consola-
tion prizes. A quantity of exploita-
tion material has been provided by
M. Hohner, Inc., and Educational,
the two organizations back of all
such contests, including instruction
booklets, posters, window cards, mats,
photos and a special trailer on the
contest, at no expense to the theater.
The prizes also are supplied free.
OWADAYS big names are no
onger confined to the feature
field — short subjects afford plenty foi
your marquee lights. There an
names in current one and two reelen
that mean money at the box office]
When you mention Chaplin, Lloyi
and Langdon your patrons kno-
what you are talking about. Ani
there are also numerous other less
names with which audiences are f;
miliar.
Regardless of what your featur
booking is, names which have buil
up a reputation for authentic enter
tainment in short subjects certainlj
will not be overlooked by the smar
showman. Don't be afraid to plaste
them around your lobby, list them i
your newspaper and other advertisi
ing copy and stick them up in you
lights.
Take, for illustration, what Path
has to offer by way of big name!
Here's a suggested bill which ougb
to attract business: Charlie Chapli
in "Sunnyside," Harold Lloyd i
"From Hand to Mouth," Harr
Langdon in "Fiddlesticks," Wi
Rogers in "Winging Around Eu
rope."
Names are also a characteristic
the Educational program. Some c
them and their comedy brands an
as follows: Johnny Arthur, Tuxedoi
Carter De Haven; Larry Semen
Felix the Cat, Big Boy, Dorothy De
vore, Hope Hampton, Lloyd Hamil
ton, Lupino Lane, Al St. John, Men
te Collins and Charley Bowers.
ONE-SHEETS THAT CARRY SELLING APPEAL.
'T'HESE are ex-
amples of the
types of one-sheets
which Paramount
has made available
to exhibitors on its
short features.
They are expertly
prepared and carry a
definite appeal to the
public.
r^
AUTBEO WtrSS
RAIL RO
THE INKWELL IMPS
/ ^'"~- ri'
f
KfoKo ,
Chops Suevi
jj
dh'i^^
■
i
Sh ^4
THE
M
J^E2
DAILY
Sunday, December 4, 1927
THE NEWSREEL HAS NOW
LEARNED HOW TO SPEAK
Fox MOVIETQNE NEWS was
launched yesterday when the in-
itial issue of the first complete news-
reel made its appearance. Prelim-
inary presentations at the Roxy, the
Academy of Music and a number of
other Fox theaters in New York City
have been under way for a number
of weeks, but in each instance, only
part of the newsreel was treated to
the Movietone process.
In order to have a mobile organi-
zation equipped to "cover"' news
events precisely as newspaper re-
porters and photographers do, Movie-
tone has put into operation a fleet^ of
specially constructed trucks housing
the necessary apparatus. A special
crew of trained men is assigned to
each truck. The fleet will be extend-
ed to all parts of the world, coop-
erating with the organization already
established by Fox News.
The European fleet already has
demonstrated its ability, by produc-
ing a wide variety of subjects. Prem-
ier Mussolini's address to the people
of America from his garden in Rome
is playing at the Times Square the-
ater in New York.
Another subject introduces Lloyd
George delivering an address in Lon-
don. At about the same time Fox
Movietone cameramen obtained the
pictures and the voice of the Prince
of Wales speaking at the dedication
of the new British highway from Bir-
mingham to Wolverhampton.
From Berlin came Movietone pic-
tures of the crack military band play-
ing at the fall manuevers of the army
in the capital. There have been
numerous American subjects.
As the Movietone organization is
expanded there is a process of train-
ing obviously, by which the crews
will constantly improve their tech-
nique and carry the talking pictures
into new fields.
Assignments will be cabled from
the home office exactly as the news-
reel subjects are handled and of
course, the individual crews each m
charge of capable men, will use their
initiative and ingenuity.
The complete organization of the
Fox Movietone News department has
l)een effected with Edward Percy
Howard, experienced newspaper ed-
itor, occupying the chief edtiorial
desk. Hal Stone, foreign correspon-
dent, globe trotter and writer, was
selected by Howard to act as news
editor. William O. Hurst is assign-
ment editor in direct charge of the
camera crews and Thomas H. Chal-
mers is studio director.
Roxy asserts Movietone News is
the most powerful short subject in
the annals of the show business. De-
scribing a recent experience, he says:
"In the Movietone reproduction of
the Yale-Princeton game last week,
{•ishwick the Yale end, was seen re-
ceiving a long pass and running for
the winning touchdown. The crowd
l)urst into a frenzy of cheering and
for the moment you weren't sitting
in a theater at all but in the bowl
at New Haven. It wasn't just a pic-
ture, but the game itself."
He Who Fails to Advertise
Is Lost — and the Reason Why
Here is something over which exhibitors at large
might well ponder:
"There must be hundreds of thousands of potential
short feature patrons, and there is but one way of getting
the admission prices from these people. Advertise ! Not
superficially with slight mention in the feature advertising,
but by according the news reel and the comedy the show-
manship which they merit." — Emanuel Cohen, director of
short feature production for Paramount and editor of Para-
mount News.
SHORT features — the news reel,
comedy and novelty — are the at-
traction which draw almost 25 per
cent of the public to theaters. Be-
cause this is so, this type of product
is too important to theater prosper-
ity to be discounted. This is the
opinion of Emanuel Cohen, a veter-
an in news reel operations and now
director of short feature production
for Paramount and editor of Para-
mount News.
He maintains that good product
and advertising are the two funda-
mentals of successful business in the
industry. While granting that the
short feature has been neglected far
too long, he believes that conditions
have improved and that the conse-
quent results are encouraging. And
on showmanship in general, Cohen
has this to say:
"Some say that advertising and
publicity are intangible. Packed
liouses as a result of showmanship
are best refutation of that statement.
Naturally, the value of promotion
cannot be measured with a yard
stick, but neither can a man's bank
account.
"Without showmanship the motion
picture today would still be in its
early formative stage. Likewise, the
short feature will advance"^inmieasur-
ably and in proportion to the in-
creasing consideration given to this
type of entertaintnent.
"That the short feature was
able for years to stand upon its
own legs, without advertising
support, is evidence that it is a
brand of entertainment that is
vital to the theater program.
"Even as a stepchild the short fea-
ture developed. Vision what the
short feature of the future will be
when every exhibitor and every pro-
ducer realises that, properly exploit-
ed, the short feature, too, will be a
coiner of money.
"I have in mind a product
which for years was known and
used in every household. The
company making this product
virtually stopped advertising un-
der the assumption that the
product's popularity precluded
promotion. In a comparatively
few months other brand names
had become widely known and
and the prestige which years
had built for the company which
had ceased advertising had been
lost. The company, after .losing
hundreds of thousands of dollars,
was forced to resume its adver-
tising to regain that most valua-
ble asset, good will.
"The wise and enterprising exhib-
itor will take cognizance of the ex-
periences of others. They will say
of the short feature as they have of
the long feature: 'That is part of
my bread and butter. I will adver-
tise it.'
"The exhibitor believes in a variety
program. He will substantiate that
belief by advertising the features
which make for variety."
"Christmas Cheer" Is
Pathe Holiday Release
"Christmas Cheer." the Yuletide
Pathe release of Aesop's Film Fables,
keeps pace with the times by show-
ing the famous farmer, Al Falfa, as
good-natured and ruddy-faced Santa
Claus breezing over the housetops in
his Christmas airplane, "The Spirit
of S't. Nicholas," and aided in its
flight by a host of flying reindeer.
Fitzpatrick Releasing
Color Holiday Special
Fitzpatrick Pictures will soon re-
lease a one reel holiday special in
color called "Mary's Little Lamb,"
which attempts to give the real "low
down" on this nursery classic.
Tiffany Finishes Nine
of Color Classic Series
Nine of Tiffany's Color Classic se-
ries have been completed, with 15
more to come. Out of the number
completed five already have played
the Paramount, New York. They are:
"King _ of Sports," "Memories,"
"Roaming 'Round the Carribean,"
"The Bridal of Pennacook" and
"Comrades."
The other four pictures which are
finished are: "Romany Love," "Ros^
of Linnarney," "North of Suez" and
"i^carface."
Prince Fihn Starting Third
Third of the series of 12 two reel
comedies is to be started Dec. 15
by Prince Film Producing Co.,
headed by Dominick Nicassio, who
is starring in the series.
FELIX THE CAT LINES
UP THE KIDDIES SOLID
This is actual and a stunt any.'
showman can put over!
Art Delmore has organized a Felix
the Cat club among the youtliful pa-
trons of his Granada, Wilmington,
Cal. He conducts special I^'elix mati-
nees every Saturday for boys and
girls, arranging special stunts fur
each matinee. As an inducement to
children to join the club and also at-
tend his matinees, Delmore presents
a Felix button to every club member
To call attention to the matinee!
and to advertise his Felix the Ca
cartoon comedies (Educational). Del
more uses small ads in the newsp^
pers well in advance of each specif
show. In each, he inserts a sma
cut of Felix. In similar manner
calls attention to the club and ma^
nee on the first page of his progran
As a result of his widely exploite
club, the Granada crashed into tB
first page of the ''Wilmington Pres^
with a three-colunm photograp
showing members of the club i^
front of the house.
When giving Mack Sennett's two-
reel Pathe comedy "The Bull Fight-
er" a pre-release run, the Cameo in
New York played up the two reeler
in the Hghts, theater front and lobby
frames almost on a par with the fea-i
ture attraction, which attests to the!
understanding of Manager Ek of the'
Cameo as to the drawing power of
these comedies.
ALL SORTS OF TIE-UPS
ON "COLLEGIANS" READY
THROUGH a cooperative arrange-
ment between Universal and
David Adlcr & Sons Co. of Milwau-
kee, the way has been paved for
free window displays that will help
you put over your new series^ of
"Collesians" to new records. Your
first move is to locate the dealer
handling Adler Collegian Clothes. If
he has not yet received the special
window display material advise him
to write to the Adler & Sons and
request that they forward it immed-
iately. This window trim consists
of window cards and other acces-
sories showing pictures of George
Lewis, and giving mention to "The
Collegians." produced by Carl Laem-
mle, Jr.
Arrange with the dealer to put in
a tie-up display every time you play
one of "The Collegians." Don't
just make this a one picture affair.
Remember that the dealer gets as
much permanent value rut ( f this
as you do and that the greatest re-
sults come from the cumulative ef-
fect of the tie-up.
In addition to helping him get up
on the band wagon behind "The Col-
legians" vou should do some or all
of the following things for the deal-
er, dependent upon the extent of
your tie-up. Give him free space in
your program. Give him space on
your screen and in a special an-
nouncement card in your lobby. In
addition, some exhibitors may find
it practical to give him a line of
copy about his suits along the bot-
tom of your regular newspaper ads.
This latter suggestion will only ap-
ply, however, in instances where the
dealer will reciprocate with a credit
line along the bottom of his own
pewspaper ads.
And arrange with the dealer to
provide the newspaper with one or
several free suits as the big prizes
for winners in the contest. This is
all part of the plan. Here are further
suggestions for window flashes:
The display consists of: (1) -Xdler
display material, (2) Adler suits, (3)
"Collegians" still, (4) college pen-
nants and large banner of local col-
lege, (5) collegiate sport goods, such
as oars, tennis racquets, megaphones,
etc., (6) athletic trophies won by lo-
cal college.
Such things as athletic trophies
and photographs of local college
sports (if there is a college in your
town) are always assets to your
window.
Borrow athletic equipment from
the local sport goods store. Get the
Adler dealer to liven the window up
with difTerent ideas every time you
play one of "The Collegians." Use
three-sheet cutouts and lobby cards.
Collegiate Week Starts
"Collegians" in Newark
.\ campaign that can be used any
week during the college year. In
particular, the idea launclud "The
Collegians" (Universal) at Loew's
State in Newark, X. J., Manager
William S. Phillips sent the follow-
ing announcement to instructors in
local schools:
"KollowiiiK the present trciul of <li-sigiiatinB
.1 special week for observance of a iu>tal)le
cause, Loew's State theater will dedicate thi^
week to the schools and colleges of this sec-
tion as
•COLLEGIATE WEEK.'
"This will usher in a series of pictures hy
Carl Laeninile, Jr., known as 'The CoUe
gians.'
"True to the real conception of college life
and the sports of collegiate America based
on actual incidents in the lives of every day
boys and girls. It is felt that this series
which will be run every two weeks at
Loew's State the.-uer will tend to exert a
wholesome influence on that portion of our
patrons whose counter-parts are portrayed on
the screen. At the same time these pictures
are replete with clean, enjoyable humor, and
all the thrills attendant upon the clashinK
of the rival teams on the gridiron, court and
diamond.
"We hope to have the pleasure of your
company some evening during 'Collegiate
week' and that you will \>e kind enough to
mention this to your pupils."
Marion Davies in "The Fair Co-
ed" was chosen as the feature. Dur-
ing the week, the football teams rep-
resenting four w'eeks were presented
on the stage. The teams of the
West Union organization in Newark
and the Prudential Life Insurance
Co. were also brought to the house.
Exploiting Pathe
QHORTS received their
full share of exploitation
during the recent Pathe
Week on Broadway, being
played up in the incandes-
cents, on special painted
signs and compo board
cut-outs.
The subjects thus treat-
ed were Pathe News, Pathe
Review, Aesop's Fables,
Topics of the Day and
Sportlights.
Regional Newsreel Tie-up
That Spells Showmanship
Not all of the enterprising show-
men are on Broadway. There is for
instance, W. \V. Jackson of the Pal-
ace in Brady, Tex.
Brady, the center of the turkey
industry, holds a "Turkey Trot" just
before Thanksgiving. Last week
Reed Haythorne, M-G-M News rep-
resentative in San Antonio, went to
Brady and made pictures of the
"Turkey Trot." Jackson was par-
ticularly anxious to show them the
same night. Haythorne hurried back
to San Antonio with his negative,
developed it, made a print and shot
it l)ack to Bra(l>' by airplane. The
lilane distributed 10,000 "dodgers"
which read: "Palace Theater — To-
night! M-G-M News presents the
Brady 'Turkey Trot' six hours after
the pictures were taken. They will
lie shown on the screen at the Pal-
ace 7:15 tonight. You can't afford
to miss it. Also big roadshow pic-
ture"— The title of the picture is also
included on the "dodger."
"The Brady Daily Sentinel" tied
up with the stunt and "led the paper"
with the story of the Palace's stunt,
carryin*g a seven-column "ribbon"
across the first page.
Widow Display Tie-up
on International Newsreel
Shots from International Newsreel
are to be used as the attraction-get-
ters in a Deltah Pearl campaign
starting Jan. 1. L. Heller and Son,
15 W. 47th St.. New York, makers
of Deltah Pearls, have contract with
5,000 retail jewelry stores through-
out the United States. All these
stores are to be furnished by the
Heller company with polychrome and
gold frames for window displays. Be-
ginning the first of the year. Heller
will publish a special weekly to be
used in these frames. The weekly
will contain advertising of Deltah
Pearls and will be illustrated with
shots of the current International
Newsreel, suitable for further tie-ups
by theaters anywhere.
CAN IT BE DONEf-HERE'S HOW
HERE'S a typical
1
HARVA^QiJ]
■ window display tie-
up on "The Colle-
gians." Adler Clothes
state they are willing
to cooperate with all
exhibitors. Ninety per
cent of the dealers
handling their line are
available to showmen
who are enterprising
enough to take advan-
tage of the opportun-
ity.
This is how it can
be done: Full page
and double page ad-
vertiseme*its showing
George Lewis and
boosting the series are
to appear in national
magazines that cover
your territory regard-
less of whether there
are Adler dealers there
or not. All Adler
salesmen are instruct-
ed to carry details to
dealers. They will ask them to cooperate with exhibitor showing "The Collegians." Adler will furnish
dealers with two styles of window cards carrying photos of Lewis. A direct-by-mail campaign is under
way. A special broadside will be issued to all Adler dealers carrying the detail Adler will send out
representatives to develop the tie-up in large centers.
ta^
A delight to every woman^s hearts
t
PRESENTS
Ttvo New Issues of
McCall Colour Fashion News
HOPE Ha
Displaying
Creati<Mis Parisieime:
and
FASHION
"Displayed by
Hope Hampton
The latest creations of the great Paris
fashion authorities, beautifully pic-
tured in their own original colours . . .
Each subject a whole fashion show in
itself . . . Book them now and give
your patrons the first display of the
latest fashions.
li
i
EDUCATIONAL
film: exchanges, inc.
Mrtnbei", Moticn Picture Pjoducfrt and
■^jTslribufors of Anatrica,Inc,,Wi!IH. Hays,
psident
THE SPICE OFTHE PROGRAM"
KINOGRAMS
Leadership is Acknowledged
125 NEW ACCOUNTS
IN 3 WEEKS
The excitement is over. The "new news reel situation" is no
longer new, and exhibitors are judging news reels again on
the basis of quality as shown in actual performance. And
the leadership of Kinograms is acknowledged by all. Trade
critics acknowledge it Kinograms won first place over
all other news reels eleven times out of seventeen issues re-
viewed in the weekly comparative appraisal by Arthur James
in Motion Pictures Today. And now exhibitors acknowledge
it, too in three weeks 125 additional theatres have
joined the big lists of Kinograms subscribers.
// You Want Intelligence, Enterprise and Quality, Get
KINOGRAMS
TftE SPICE OFTHE PROGRAM"
EDUCATIONAL FILM EXCHANGES, INC.
Member Motion Picture Producers and Distributors of America, Inc., Will H. Hays, President
THE
12
DAILY
Sunday, December 4, 1927
Short Subjects Reviews
"Nothing Flat"
Mermaid — Educational
Burlesque Athletics
Type of production 2 reel comedy
George Davis, the champion
checker player, is mistaken for a
champion athlete, and forced to ap-
pear at a track meet. His girl is
there, and he puts up a bluff in or-
der to convince her that he really is
a cinder track star. He has a tough
time beating a real athlete, who is
also his rival for the girl's atten-
tions. Of course, George wins most
of the events, mainly by comedy
flukes which are gagged up suffi-
ciently to draw the laughs. It rates
just fair, for the fun is too thin to
give the comedian much opportunity
to show his genuine talent as a mirth-
maker. Stephen Roberts directed.
"Pig Styles"
M. J. Mintz — Paramount
Animal Fashions
Type of production. . . .1 reel cartoon
Krazy Kat undertakes a tough job
in introducing the Pig family into
society after they inherit a fortune.
He teaches them etiquette at the din-
ner table, but with poor results. The
little pig goes out to the ash can to
get a square meal. He is kidnapped
by the rhinoceros butcher who
takes him to town to make a ham
out of him. Krazy Kat pursues and
is seen emerging triumphantly with
the bag containing the pig. But
when the bag is opened, the parents
find their offspring has been made
into a ham. The cartoon work
makes this entertaining with special
appeal, of course, to the youngsters.
"Young Hollywood"
Madeline Brandeis — Pathe
Good Burlesque
Type of production. .. .2 reel comedy
Diverting, although conventional,
studio burlesque stuff, with the chil-
dren of well-known stars comprising
the cast. Erich von Stroheim's
youngster plays the director, model-
ing his performance after his dad,
and the other kiddies also emulate
their parents. Robert T. Thornby
directed this number, which is a
worthwhile addition to any program.
"Northern Alaska Today"
Fox Variety
Enlightening
Type of production....! reel scenic
Informative indeed is this latest
Fox Variety which presents a graphic
series of views showing just how
productive a place Alaska is. Its in-
dustries, perhaps far greater than the
average person realizes, are inter-
estingly shown through pictures of a
highly enlightening and educational
order. Modern Alaska, with its seal
hunting, salmon fishing, mining on
its upward trend of progress.
"Inklings"
David Fleisher — Red Seal
Trick Sketches
Type of production....! reel cartoon
The cartoonist suppHes some new
novelties in interesting sketches that
begin with the drawing of two very
homely people — a man and a wo-
man, and then comes the process of
"face to face uplift" wherein the ar-
PLAY UP TO CHILDREN
A IDS prepared by Univer-
*^ sal. Buttons are actual
size. Used successfully by
many showmen for distribu-
tion during matinees. Kids
love 'em.
Order direct from
Philadelphia Badge Co.
942 Market St. Philadelphia
"Mike and Ike" Series
$12 per thousand
"Keeping up with the Joneses"
$12 per thousand
"Oswald" Cartoons
$12 per thousand
tist removes superfluous bits from
man's face and fits them into the wo-
man's with the result that he has
two good looking people when he's
through. The next bit called, "The
Farmer In the Dell," shows the ar-
tist cutting out the well known
members of the "Dell" family in a
series of silhouettes, starting with
the farmer and going right down to
the mouse. Clever and should go
well on any program.
"The Magic Game"
Bray
Film Schooldays
Type of production. . . .2 reel comedy
A day in the life of school chil-
dren affords the weak entertainment
in this McDougall Alley comedy.
This is the old "school days" stuff,
with all the antiquated but in many
instances sure-fire gags. The gang
is first shown in a baseball game and
then in the classroom, where they
play the usual pranks. They end up
with dunce caps.
"Putting Pants On Phillip"
Roach-M-G-M
Generous With Laughs
Type of production. . . .2 reel comedy
A simple, but nevertheless effec-
tive idea, furnishes the comedy idea,
which features Stan Laurel and Oliv-
er Hardy and which Leo McCarey
directed. A young Scotchman, clad
in kilts, arrives from the heatherland
and his laughable appearance at-
tracts crowd after crowd, causing
much embarrassment to his unappre-
ciative relative. Beautiful women
are the stranger's weakness and this
makes matters worse — ^and highly
funny. Much of the film, which is
generously loaded with laughs, shows
the American relative trying to put a
pair of "civilized" pants on the
Scotchman.
"Four Faces West"
Van Bibber Comedy — Fox
Taxi Tips
Type of production. . . .2 reel comedy
In dire need of immediate funds
the resourceful Van Bibber steals a
taxi and proceeds to run down fares.
Van requires $250 to pay for a neck-
lace for his sweetheart and when
the uncle refuses to anti Van plans
to trick him into the price. He
fakes a big business deal and has
the uncle hurry to his partner's. Van
iiisguised as the taxi chauffeur exacts
a fee big enough to pay for the neck-
lace and after a series of comedy
situations that can be relied upon for
a minimum of laughs, everything
ends sweet and pretty.
"Buffalo Bill's Last Fight"
Technicolor — M-G-M
Indians Take a Licking
Type of production..! reel Western
This subject apparently traces a
period in the career of the famous
Indian-killer. It takes him out with
his Wild West Show, which he
leaves when he learns of Custer's
massacre by Redskins. He engages
in battle with one of their chiefs and
One Way To Do It
"There's a Will"
Stern Brothers — Universal
High-Calibre Slapstick
Type of production. . . .2 reel come^
Ike and Mike do their comedy stt
again and do it with speed and clevei
ness, thus affording a highly entej
taining picture. The film gets ovd
all the way, being competently done
throughout. The situations which
follow in a case of mistaken identit\
are amusing. '
Special compo cut-out sign at th
New York Hippodrome during th
Pathe Week, wherein Pathe Nev
Aesop's Film Fables, Topics of th
Day and Pathe comedy receive
heavy billing. 1
slays him. Then the Injuns bre;
loose and a general fracas occuri
with the cavalry winning. The pii
ture is best viewed from the angle
kid audiences, which will enjoy
immensely, but adults won't get mucj '
of a kick out of it.
"The Banker's Daughter"
Winkler — Universal
Corking Laugh Producer
Type of production. . . . ! reel cartooj
Here's an animated "opera'
comics that speaks volumes for tl
imagination, sense of humor ai
drawing ability of the artist. Thei
is hardly a single scene or situation
that hasn't some droll twist. In this
case, the theme is plainly an inoffen-
sive poke at ripe melodramas, will
bank robbing, kidnapping of the faj
damsel and a bomb explosion figurii
eloquently in the story.
"Uncle Tom's Crabbin' "
Pat Sullivan — Educational
Good Burlesque
Type of production....! reel cartoon (
Felix the Cat does some good bur- |
lesquing of the Uncle Tom's Cabin :
idea. Felix hikes to the sunny !
Southland, and meets Uncle Tom and I
Topsy doing their stuff in front of |
(.Continued on Page 20)
ARTCLASS PICTURES
CORP.
1540 Broadway, N. Y. C.
Jimmy Aiihriy Nf/'ics — -2 Rvela
Dizzy Daze Nuv.
The Ves Guy Jan.
Barnyard Animal Series — 2 Reels
Down on the Kami Dec.
Crackerjack Singles Series — 1 Reel
Safe and Sane Ni.v.
His I.uckv Day Nov.
Wedding ^ninht Dec.
Out of Order Dec.
Oh, Taxi Jan.
The Mailman Jan.
Hairbreadth Harry Series — 2 Reels
Nutty But Nice -Vnv.
Moonshine And Noses Dec.
Izzie & Lizzie Series — 2 Reels
Money Business Nov.
Black and Blue Jan.
Lucky Strike Series — 2 Reels
Flirtintt with the Movies Nov.
Some Baby Dec.
All For a Girl Jan.
Winnie Winkle Series — 2 Reels
Winning Winnie Dec.
Hey Hey Winnie Jan.
* ♦ *
J. R. BRAY PROD.
729 7th Ave., N. Y. C.
McDoiigall Alley Comedies — 2 Reels
Spooks 10-20
The Magic Game 11-20
Fat and the Canary _ 12-20
Questionnaire Series
Here's Another One-1 10-1
Here's Another One 2 11-1
Here's Another One-3 12 1
Skylark Cotnedies — 2 Reels
His Ticklish Predicament 10 1
Beauty and the Bump 11-1
Way of All Flesh 121
Whirlivind Comedies — 2 Reels
Iron Derby 10-10
When East Went West 11-11
His Fatal Flop 12-10
* * *
CASTLE FILMS
729 7th Ave., N. Y. C.
Dressed-up Elephants Nov. -Dec.
Marry Me In Java Nov. -Dec.
Bad Boys in Borneo Nov. -Dec
Camera Magic Nov. -Dec.
* * *
EDUCATIONAL
1501 Broadway, N. Y. C.
"Big Boy" Juvenile CoTnedies —
2 Reels
10-2-27
11-27-27
12-25-27
Comedies — 2 Reels
1-1 28
Bruce Outdoor Sketches — 1 Reel
Burning Timber, Rough Country 10-23-27
Many Wings, Beside the Still Waters 11-20-27
Injun Food, Moods of the Sea 12-25-27
(Untitled) 1-29 28
Cameo Comedies — 1 Reel
She's A Boy
Shamrock Alley
Angel Eyes
Bowers
(Untitled)
Eats For Two
10-9-27
Shooting Wild
10-23-27
He Tried To Please
11-6-27
Rest Day
11-20 27
Ain't Nature (irand
12 4 27
It's Me
12-18-27
Fall In
1-1-28
Wedding Slips
1-15 28
Curiosities — 1 Reel
For Men Only
10-30 27
Lovingly Yours
12-427
(Untitle<l)
1-1 28
Dorothy Devore Comedies — 2 Reels
Kilties
109-27
The Little Rube
11-20-27
Cutie
I-152S
Felix the Cat Cartoons — 1
Reel
Feli.x the Cat Switches Witches
10-2-27
Felix the Cat in No Fuelin'
10 16-27
Felix the Cat in Daze and Kniyhts
10 3027
Felix the Cat in Uncle Tom's
Crabbin'
11-13-77
A II- Comedy Bills
SEVERAL national dis-
tributors of short feat-
ures are plugging all-star
comedy programs. If you
would stop to realize, you
will find more than enough
starring names appearing
in two-reelers to make a
formidable flash on your
marquee and in your ad-
vertising.
Suggested Programs —
sample shows prepared by
distributors and published
elsewhere in this issue —
will convey an idea of how
to build up this angle. An
unlimited number of com-
binations presents itself.
Why not try one?
Felix the Cat in Whys and Other
Whys 11-27-27
Felix the Cat Hits The Deck 12-11-27
Felix the Cat Behind in Front 12-25-27
(Untitled) 1-8-28
(Untitled) 1-22-28
Lyman H. Howe's Hodge Podge —
1 Reel
Here and There in Travel-land 10-16-27
Models in Mud 11-13-27
A WTiirl of Activity 12-11-27
(Untitled) 1-8 28
Kinograms — 1 Reel
News issued twice weekly
Hamilton Comedies — 2 Reels
New Wrinkles 10 30 27
Papa's Boy 12-18-27
Lupino Lane Comedies — 2 Reels
Some Scout 11-6-27
Hello Sailor 12-25-27
McCall Color Fashion Neivs — 1 Reel
Hope Hampton Displaying Creations
Parisienne in Color 12-4-27
Paris Fashions in Color Displayed
by Hope Hampton 12-25-27
Mermaid Comedies — 2 Reels
Seeing Stars 10 16-27
Brunettes Prefer Gentlemen 11-6-27
Red Hot Bullets 11-27 27
Nothing Flat 12-11-27
(Untitled) 1-8 28
(Untitled) 1-2928
Larry Semon Comedies — 2 Reels
The Stunt Man 10 23-27
Oh What A Man 12-4-27
(Untitled) 1-1-28
Tuxedo Comedies — 2 Reels
.Scared Silly 11-13 27
Wildcat Valley 122 28
Special
Carter De Haven in Character
-Studies 11-20 27
FILM BOOKING OFFICES
1560 Broadway, N. Y. C.
Beauty I'urlur Scries — 2 Reels
Fresh Hair Fiends 11-9
Peter's Pan 11-23
The Beloved Rouge 12-7
New Faces For Old 12-21
She Troupes to Conquer 1-4
Mickey McGuire Comedies — 2 Reels
.Mickey's Eleven 11-7
.Mickey's Battle 12 11
.Mickey's Parade 1-2
Newslaff Series — 1 Reel
Ncwslafif No. 6 11 13
NewsIalT No. 7 11-27
Newslaff No. 8 12-11
Newslaff No. 9 12-25
Newslaff No. 10 1-8
Newslaff No. 11 1 22
Stayidard Fat Men Comedies — 2
Reels
Fleshy Devils 11-14
Three Missing Links 12-12
Panting Papas 1-9
FITZ PATRICK PICTURES,
INC.
729 7th Ave, N. Y. C.
Famous Music Masters Series — 1
Reel
Johannes Brahms 11-5
Johan Strauss 12-30
Famous Song Series — 1 Reel
Melodies of Spring 1-30
FOX FILM CORP.
850 10th Ave., N. Y. C.
Animal Comedies — 2 Reels
Wild Puppies 12-4
Fox News — 1 Reel
Twice weekly
Imperial Comedies — -2 Reels
A Silly Sailor 11-20
Love is Blonde 12-18
Van Bibber Comedies — 2 Reels
Four Faces West
11-6
Hot House Hazel
1-1
Varieties — 1 Reel
The Moose Country
11-13
Lights and Shadows of Sicilv
11-27
Solitudes
12-11
Art Treasures of the Vatican
12-25
The Arkansas Traveler
1-8
Lords of the Back Fence
1-22
SHORT FEATURES for FOREIGN MARKETS
6— REG'LAR KIDS— Two-Reel Comedies— 6
12— FAT MEN— Two-Reel Comedies— 12
12— FEARLESS Two-Reel Detective Dramas— 12
13— EDGAR GUEST JEWELS— One-Reel Novelties— 13
Proven Successes Everywhere
EDWARD L. KLEIN CORPORATION
25 West 43rd Street
Cable Address :
New York, U.S.A.
Klein way. New York
James A. Fit/. Patrick
Presents
"MARY'S
LITTLE
LAMB"
A Sitigk Reel Nove/ty Film
Photographed in
TECHNICOLOR
DEDICATED TO ALL
WHO ARE AND ALL
WHO WERE
CHILDREN
A Child
Symphonyl
Issued With Full Orchestrations
Including Solo Piano and
Organ Parts
Symhron'tLed by Nathaniel Pinston
BOOKED DIRECT TO
FIRST RUN THEATRES
ANYWHERE IN THE
UNITED STATES
FITZPATRICK
PICTURES, Inc.,
729 Seventh Avenue,
NEW YORK CITY
14
THE
•a^SHk
DAILV
Sunday, December 4, 1927
METRO-GOLDWYN-MAYEH
1540 Broadway, N. Y. C.
All Stars — 2 Reels
Hats Off n-5
Putting the Pants on Phillip 12-5
Battle of the Century 12-31
1-28
Charley Chase Comedies— 2 Reels
Never the Dames Shall Meet 12-2 i
1-21
Max Davidson Comedies — 2 Reels
Love 'Em and Feed 'Em 11-12
Fighting Fathers 12-10
1-7
Great Events — 2 Reels
Buffalo Bill's Last Fight 11-26
Napoleon and Josephine 1 21
M-G-M News—1 Reel
Twice weekly.
Oddities — 1 Reel
Assorted Babies 1 1 -5
Fight For Life 11-19
Winged Death 12-3
The Lion Hunt 12-17
The Parasol Ant 12-31
Perfume and Nicotine 1-7-14
Jungle Round-up 1-28
Our Gang Comedies — 2 Reels
Heebee Jeebees 11-19
Dog Heaven 12-17
Spook Spoofing 1-14
* * *
A. J. MOELLER
250 Park Ave., N. Y. C.
Edgar Guest Poetic Jewels — 1 Reel
Early in the Morning 11-15
Couldn't Live Without You 12-15
Song of the Builder 1-15
* * *
PARAMOUNT FAMOUS-
LASKY CORP.
Paramount Building, N. Y. C.
Animated Cartoons (Inkwell hnps)
—1 Reel
Koko's KJock 11 12
Koko Kicks 11 26
Koko's Quest 12-10
Koko the Kid 12-24
Koko's Kink 1-7
Koko's Kozy Corner 1-21
Animated Cartoons (Krazy Kats)
—1 Reel
Pie Curs, The 11-5
For Crime's Sake 11-19
Milk Made 12-3
Stork Exchange, The 12-17
Wired and Fired 12-31
Pig Styles 1-14
Christie Comedies — 2 Reels
Nifty Nags 12-24
Fighting Fanny 1-21
Christie Adams Comedies — 2 Reels
Ocean Blues 11-19
Swiss Movements 12-31
Christie-Burns Comedies — 2 Reels
Mad Scrambles 11-26
Christie-Dooley Comedies — 2 Reels
Easy Curves 11-5
Dizzy Sights 12-17
Christie-Jack Duffy Com,edies —
2 Reels
Scared Pink 10-29
Chris tie -Vernon Comedies — 2 Reels
.Sjilash Yourself 12-3
Edward Everett Horton Comedies
—2 Reels
Find the King 11-5
Dad's Choice 1-7
Paramount News — 1 Reel
Issued twice weekly
Paramount Novelties — 2 Reels
Toddles 12-10
Frenzy 1-14
Will Rogers Sey-ies — 1 Reel
Winging Around Europe with Will
Rogers 11-20
Exploring England 12-18
Reeling Down the Rhine 1-15
Mack Sennett Comedies — 2 Reels
The Bull Fighter 11-27
To be announced 12-4
Love in a Police Station 12-25
To be announced 1-1
The Beach Club 1-22
To be announced 1-29
"Smith" Sennett Comedies — 2 Reels
Smith's Cousin
Smith's Modiste Shop
Smith's Holiday
Serials — 2 Reels
The Masked Menace
The Man Without a Face
10
11-13
12-11
1-8
Chapters
beginning 11-6
1-15
Grantland Rice Sportlights — 1 Reel
Alien Antics 11-13
Cups and Contenders 11-27
Ladies' Day 12-11
Bucking the Handicap 12-25
To be announced 1-8
To be announced 1-22
Sportlight "Special"
Keeping Fit 11-20
Topics of Day — 1/3 Reel
Issued once a week
* * *
PAT HE EXCHANGE, INC.
35 W. 45th St., N. Y. C.
Aesop's Film Fables — 2/3 Reel
Signs of Spring 11-6
Saved by a Keyhole 11-13
The Fox Hunt 11-20
Flying Fishers 11-27
Carnival Week 12-4
Rats in His Garret 12-11
The Boy Friend 12-18
The Junk Man 12-25
The Broncho Buster
A Short Circuit
High Stakes
The Spider's Lair
To be announced
1-1
1-8
MS
]-2'2
1-29
Madeline Brandeis Comedy — 2 Reels
Young Hollywoo<l 11-27
Charlie Chaplin Re-issues — 3 Reels
Sunnyside ■ 12-25
Charley Chase Comedies — 2 Reels
Assistant Wives 12-4
Harry Langdon Re-Issues — 2 Reels
Fiddlesticks 11-27
Harold Lloyd Re-Issues — 2 Reels
From Hand to Mouth 11-27
Henry & Polly Comedies — 2 Reels
King Harold 11-13
Reel
11-6
11-13
11-20
11-27
1-15
Reels
11-6
The Defensive Half-Backs
The Fair Catch
The Defensive Line
The Defensive Ends
To he announced
Our Gang Comedies-
Chicken Feed
Playing Hooky 1-1
Pathe News — 1 Reel
Issued twice a week
Pathe Review — 1 Reel
Issued once a week
Rai-e-Bits—2/3 Reel
Have a Drink 11-20
To be announced 12-18
To be announced 1-15
Roach Star Comedies — 2 Reels
IJo Detectives Think 11-20
Flaming Fathers 12-18
Should Tall Men Marry? 1-15
* * *
TIFFANY-STAHL
1540 Broadway, N. Y. C.
King of Sports 9-15
Memories 10-1
Roaming 'Round ^he Caribbean 10-15
The Bridal of Pennacook 11-1
Comrades 11-15
Romany Love 12-1
Rose of Killarney 12-15
North of Suez 1-1
Scarface 1-15
A horizontal three-sheet, suggested
by exhibitors and made first for this
serial by Universal.
UNIVERSAL PICTURES
730 Fifth Ave., N. Y. C.
Adventure Pictures (Serials) — 2
. Reels Weekly
Trail of Tiger, beginning Nov. 7t
Vanishing Rider, beginning Jan. 1, 192af
Champion Boy Rider — 2 Reels
Clearing the Trail
The Racing Wizard
Riding Gold
Drug Store Cowboy Series—
The Love Wallop
Swell Clothes
Some Pets
By Correspondence
Gump Comedies
Ocean Bruises
A Total Loss
Andy Nose His Onions
The Mild West
Harold Highbrow Series —
The Scrambled Honeymoon
A Rattling Good Time
So This is Sap Center
International Newsreel — 1
Twice weekly
Newlyweds and Their Baby — 2 Reel
Newlyweds' Mistake
Newlyweds' Christmas Party
Newlyweds' Servant
Oswald Cartoons
The Ocean Hop
The Banker's Daughter
Empty Socks
Rickety (Jin
Harem Scarem
Neck'n Neck
Puffy-Cohen Series — 2
Prince and the Papa
Northwest Mounted Police
Blind Man's Bluff
King of Hearts
Bare Fists
The Second Collegians — 2 Reels
Samson at Calford 11
The Winning Punch 11
Running Wild 12
Splashing Thru 12-1
The Winning Goal 1
Sliding Home l-I
Snappy Comedies — 1 Reel
STERN BROTHERS COMEDIES
Buster Brown Series — 2 Reels
Buster, What's Next ll-ll
Run, Buster 12'-11
Buster's Big Chance 1-11
Keeping Up With the Joneses — 2 j
Reels
Passing the Joneses 11-1
Showing Off 12-1
Horse Play 1-.
Let George Do It Series — 2 iSeeZj
11 -2i
12-2
1-2
1 Reel
11
12
1-
1-3
11-2
11-2
12-1
12-2
Reel
11-2
12-1
M
Reel
11
12-1
1'
11-1
11-2
12-1
12-i
1
1-2
Reels
1
—2 Reei
11-
12-:
1-
The Disordered Orderly
11-iH
On Deck
ll-3fl
Model George
I2-2M
High Flyin' George
1-2'B
Mike and Ike Series-
—2 Reels ■
Oh Mabel
11-2;
There's a Will
12-21
Dates for Two
1-18
Stunt Cowboy — 2
Reels
Battling Buckaroo
11-12
Riding Wild
12-1
Boss of the Rancho
Texas Ranger Series-
—2 Reels
The Law Rider
11-
Smiling Wolf
12-J
The Lone Ranger
12-3
Wolves of the Range
1-28
Suppli
lements Stock With
Serial Featuring Star
An unique and effective tieup has
been arranged by Manager Leven-
thal of the Rialto, Hoboken, N. J.,
who, after having engaged J. An-
thony Hughes as guest star of his
stock company, then booked this
juvenile's latest Pathe serial, "The
Crimson Flash," to play a chapter a
week (luring a 10-week engagement.
Lcventhal shows an episode every
Saturday, screening the first reel at
the rise of the curtain and the sec-
ond reel between the first and sec-
ond acts.
"Mark of the Frog" recently com-
pleted by Pathe in the East offers
Hughes as the brother of the her-
oine, played by Margaret Morris, and
Manager Leventhal is negotiating for
"Tony" for another ten-week ap-
pearance upon the release of the new
serial.
Fox Comedies Far Ahead
on Production Schedule
Hollywood — Although only a trifle
more than three months of the cur-
rent releasing season has passed,
more than three-quarters of the sea-
son's short .subject product has been
completed by the production forces
of Fo.x Films, according to George
E. Marshall, supervising director.
Five of the eight Van Bibber com-
edies have been delivered. These
stories, based on the series by Rich-
ard Harding Davis, have proved
popular according to E. T. Gomer-
sall, short subject sales manager for
Fox.,
Fox Imperial Comedies are way
ahead of schedule, more than half of
the output being completed. In pro-
ducing this particular series, Mar-
shall has taken featured players who
have made names in feature produc-
tions, thus giving exhibitors electric
light names.
Fox Animal Comedies are well ad-
vanced in production, five out of
eight having been completed. The
sixth is now in work.
"U" Has National Tie-up
In Saturday Post Series
Starting with the Jan. 14 issue of
the "Saturday Evening Post," Uni'
versal will offer exhibitors the advan-
tage of a national tie-up with Spur
Ties featuring Universal stars in a
series of ads to appear one a month
for the coming year.
These ads are in four colors, and
stress the romance possibilities of
what the well dressed man will wear.
For instance, the first shows Barbara^
Kent gazing into the firelight in ad-'
miration of George Lewis' Spur Tie.
The caption mentions Miss Kents'
new vehicle, and Lewis' forthcoming
picture, "The Four Flusher."
THE
Sunday. Dccemboi 4, 1927
i^m
DAILY
15
Suggested Programs
Title
Kinograins
tarter De Haven in
Character Studies
Papa's Boy
Felix the Cat Hits the
Deck
Anc;el Eyes
Hope Hampton Display-
ing Creations Paris-
ienne in Color
Kinogranis
Felix the Cat in Uncle
Tom's Crabhin
Shamrock Alley
Many Wings
Some Scout
Beside the Still Waters
Educational
"All-Star" Comedy Programs
Star Series
Carter De Haven Xews
Lloyd Hamilton Special
Hamilton Comedies
No. Reels
1
1
2
"Big Boy"
Hope Hampton
Felix Cartoon
Juvenile Comedies
McCall Color Fashion News 1
News
1
"Big Boy"
Lupino Lane
Felix Cartoon 1
Juvenile Comedies 2
Bruce Outdoor Sketches yi
Lupino Lane Comedies 2
Bruce Outdoor Sketches J^
Film Booking Offices
Title
Fresh Hair Fiends
Three Missing Links
NewslafF No. 6
Mickey's Eleven
Star Series
.M Cooke aTid Kit
Guard Beauty Parlor
Fat Karr. Kewpie
Ross and Fatty
Alexander Standard Fat Men
Cartoons
Mickey , McCiuire Kid Comedy
Metro-Goldwyn-Mayer
Title Star
Hats Off
M-G-M News
Heebee Jeebees
The Flag
Winged Death
Love 'Em and Feed 'Em Max Davidson
Series
All Stars
Our Gang
Great Events
Oddities
Max Davidson
No. Reels
2
No. Reels
2
1
2
2
i
2
Pathe Exchange, Inc.
Title
Chicken Feed
Alien Antics
Topi"s of the Day
Saved by a Keyhole
Do Detectives Think?
Pathe News
Young Hollywood
Fiddlesticks
P'rom Hand to Mouth
Topks of the Day
Carnival Week
Pathe News
Star
Our Gang
Roach Stars
Series
Our Gang
Sportliglit
Topics of the Day
Aesops' Film Fables
Roach Stars
News
No. Reels
2
'i
1/3
2/3
2
1
All-Comedy Circus
Children of Stars
Harry Lanydon
Harold Lloyd
'Special
Langdon-Sennett
Lloyd reissue
Topics of the Day
Aesops' Film Fables
News
2
2
2
1/3
2/3
1
Title
Paramount News
Scared Pink
Toddles
Koko Chops Suey
Find the King
Paramount- Famous Lasky Corp
Star
Featured cast
Featured cast
F. F. Horton
Series No. Reels
News 1
Christie Comedies 2
Paramount Novelty 2
Cartoon-Comedy 1
Hollvvvood Comedies 2
Universal Pictures Corp.
TiUe
International Newsreel
I The Racing W'izard
I Splashing Through
The Trail of the Tiger
There's a Will
IA Rattling Good Time
Star
Newton House
George Lewis
Jack Daugherty
Chas. King and
Chas. Dorety
Ben Hall
Series No. Reels
News 1
Featurctte 2
Second Collegians 2
.Adventure Picture 2
Stern Bros. Comedv 2
Snappy Comedies
1
"The l:Uh Juror"
UviriTsiil lAiKjIh: hhm ft.
GOOD MURDER MELO-
DRAMA. WELL STAGED WITH
DRAMATIC SUSPENSE AND
STRONG LOVE THEME.
HOLDS A PUNCH.
Cast l-'rancis X. I'ushnian as
criminal lawyer convincing in a
strong role. .Anna Q. Nilsson does
fine work. (Others \\'alter Pidgeon,
(jeorge Siegmann, Martha Mattox.
Fred Kelly.
Story and Production. . Melodrama.
From the stage pla\- by Henry Irv-
ing Dodge. This is lifted out of the
ordinary run of court room melo-
dramas by a very unusual plot and a
lot of human situations. Bushman
as the criminal lawyer who had been
saving murderers by his legal skill
is called upon to save his innocent
friend — and fails. The trial scene is
made intensely dramatic by the fact
that Bushman is really the guilty
party, having killed his man in self
defense. The climax is very novel,
and the unusual love angle helps to
hold the suspenses till the very last.
The audience is let in on the killing,
which makes the interest more in-
tense in Bushman saving his friend
and himself.
Direction Edward Laennnle;
excellent.
Author Henry Irving Dodge
Scenario Charles A. Logue
Photography Ben Reynolds ;
good.
Esther liiilsfoii ill
"The Spotlight"
FaramoKiit Lcnyth: WW ft.
GOOD AUDIENCE PICTURE.
NOT MUCH TO THE STORY
BUT IT HAS BEEN NICELY
HANDLED AND ESTHER
RALSTON DOES HER BIT
SPLENDIDLY.
Cast. ... Esther Ralston hides her
blonde locks under a black wig, and
not unbecomingly, for the role of
Olga Rustova. Splendidly photo-
graphed. Neil Hamilton her very
handsome suitor. Not nmch else re-
quired of him. Nicholas Soussanin
thoroughly good as the publicity pro-
moter. Arlette Marchal and .Arthur
Housman in minor bits.
Story and Production. . F^omancc;
from "Footlights," by Rita Wcinian.
There's not much to it. The story
is one of the old standbys. But
Frank Tuttle and Esther Ralston
save the day- — and the play. To-
gether they make it entertaining and
attractive from an audience view-
point. The star is fascinating and
Tuttle has succeeded in concentrating
everything upon her. So when she
exits happih' with Neil Hamilton all
set to tell the world he doesn't care
if she is Lizzie Stokes, and not the
famous Russian she pretended to be.
everybody' in the audience is apt to
be satisfied.
Direction I'rank Tuttle ;
first rate.
Author Rita Weiman
Scenario Hope Loring
Photography Victor Milner;
very good.
Comvay Tearle in
"Isle of Forgotten Women"
CoJumhia Lon/th: .564.5 ft.
PRIMITIVE LOVE YARN
WITH COLORFUL SOUTH SEA
ISLAND SCENERY AND HULA
GIRLS FOR PICTORIAL AP-
PEAL.
Cast... Conway Tearle a self-exiled
white man trying to forget his trou-
bles with Dorothy Sebastian doing
her best to help him. Alice Calhoun
the girl from back home, who comes
to claim him. Others Ciibson Gow-
land, Harry Scmels. Wm. Welch,
I'-ddie Harris.
Story and Production. ... Drama.
"Isle of Forgotten Women" is prob-
ably quite adequately described in the
press sheet as a "picturization of
primitive passions and civilized re-
serve in dramatic conflict under the
tropical sun." Poetic and all that sort
of thing, but then it correctly applies
in this case. There is the native girl
in love with the white man who has
come to the island, a self-confessed
embezzler because he believed his
father had committed the theft. In
due time he departs, his name clear-
ed, with the girl he left behind, un-
mindful, however, that the pretty na-
tive girl had given her life to save
him from the poison spear of an en-
emj'. Artificial, hut the romance
lovers will enjoy it.
Direction Geo. B. Seitz; fair
Author Not credited
Scenario Norman Springer
Photography. . . .Jos Walker; good
"The Wreck of the
Hesperus"
Pathe Length: 6447 ft.
FINE SEA TALE WOVEN
AROUND LONGFELLOW'S
WELL KNOWN TITLE. STORY
WILL EASILY PLEASE.
Cast. .. .Virginia Bradford the
pretty daughter whom Sam De
Grasse takes along to "bear him
company." Frank Marion, a new ar-
rival, and a promising one, plays a
role new to the poem. Others Fran-
cis Ford, Alan Hale, Ethel Wales,
Slim Summerville.
Story and Production. . . . Melo-
drama. Henry Wadsworth Long-
fellow would never recognize his
memorable poem from the story told
in the picture but that probably
won't matter in the least. It's a good
title and the story which Harry Carr
and John Farrow have created for
it is practically certain to satisfy
those who come in on the strength
of the title. They have retained the
dramatic climax where the skipper
binds his daughter to the mast and
although Longfellow didn't bring on
the handsome hero to rescue her it
is about what the audience will want.
What a rescue it is! And how these
heroes do survive. But then Elmer
Clifton knows his oceans and he does
provide a truly thrilling storm.
Direction ....Elmer Clifton; good
Authors. . Harry Carr-John Farrow
Scenario Same
Photography John Mescal;
first rate.
THE
16
RAPID STRIDES ARE BEING
MADE IN THE FOREIGN
FIELD. KEEP POSTED
THROUGH "FOREIGN
MARKETS"
Foreign Markets
NEWS FLASHES FROM FlUi
CENTERS ALL OVER THE
GLOBE: MELBOURNE,
LONDON, BERLIN,
PARIS
By JAMES P. CUNNINGHAM
"CZECHS" MOVE AGAINST
Prague — Unfair competition in all
business fields will be prohibited
when the law enacted by the 'Par-
liament of Czechoslovakia on July
28, 1927, becomes effective on Jan.
28, 1928. The new act follows gen-
erally the German and Austrian laws
against such trade practices. A gen-
eral clause provides that "whoever,
in commercial intercourse, violates
the good morals of competition may
be enjoined and held to cease the ob-
jectionable practices, and in case he
was aware of the possibility of in-
jury, he may be sued for damages."
The following practices are speci-
fically forbidden: dishonest advertis-
ing, untruthful marking of goods,
unfair competition, commercial brib-
ery and violation of trade secrets.
New Zealand Tariff Law
Reduced to Id. a Foot
Sydney — Word from New Zealand
indicates that the Government has
removed the 200 per cent increase
on film duty and reverted to the one-
penny per foot levy. Exhibitors
were seriously threatened a few
weeks ago when legislature was in-
troduced to tax film three cents per
foot.
Psycho-Analysis Film
Paris — Before commencing produc-
tion of his next feature, Albert Cal-
vacanti, French director is cooperat-
ing with Gilbert Robin on a film
dealing with psycho-analysis. Robin
is the producer of another psychical
film, "La Prison de Soie."
May Consider New Contract
London — The Kinematograph
Renters' Society has intimated that
it will consider a new standard ex-
hibition contract when the Cinema-
tograph Films Bill becomes effective
in January.
"CHINESE MOTION PICTURE MARKET"
» * *
"MARKET FOR MOTION PICTURES IN
CENTRAL EUROPE, ITALY and SPAIN"
» • •
Trade information bulletins pre-
pared by Department of Com-
merce experts. Guide to in-
creased opportunities in those
territories. Available at 10
cents each — covering postage.
Address inquiries to
MOTION PICTURE SECTION
Department of Commerce
Washington, D. C.
Only 50% from France
Paris — Following a study
of French distribution meth-
ods, it has been revealed that
the combined French, Swiss
and Belgian markets represent
a return of only 50 per cent on
each picture. The French mar-
ket, therefore, must turn to
other fields for the balance.
108 Features Released in
Germany in First Quarter
Berlin — One hundred and eight
features were released in Germany
during the first three months of the
1927-28 season. The product was
divided as follows: Parufamet, 19;
Ufa, 12; Emelka, 11; National, 11;
Phoebus, 8; Matador, 6; Brucknian,
Deutsche-Nordische and Defina, 5
each; Aafa, 4; Terra and United Ar-
tists, three each; five firms with two
each; and three with one each.
90 Theaters in Bulgaria
Sofia — With 22 located in this city.
Bulgaria now has only 90 theaters
showing pictures. Austria supplies
most of the film imported, with Ger-
many, France, Turkey, Greece, Eng-
land and America, following in order.
The seating capacity of Bulgarian
theaters ranges from 700 to 900. I
EMELKA TO EXPAND ITS
GERMAN THEATER CIRCUIT
Berlin — In addition to the acquisi-
tion of six theaters in Germany,
Emelka is rebuilding several of its
older houses along modern standard
methods. New theaters have been
built in Cologne, Munster, A-Iunich
and Augs^erg, while other houses
were purchased in Munich.
Greeks Bar Children
Athens — Children under ten are
prohibited from attending theaters,
unless special educational films are
shown, according to a ruling by Gov-
ernment authorities. Exhibitors
were hit hard recently by new laws
governing exhibition, and afifecting
censorship and added taxes.
"Ufa" Handling "Napoleon"
Berlin — Ufa has purchased the
French film, "Napoleon," for dis-
tribution in Austria. Hungary, Ger-
many, Netherlands, Denmark, Swed-
ed and Finland.
Catholics to Discuss Fijms
Hague — In connection with the
Congress of the Internat'l Union of
Roman Catholic Women's Ass'ns, to
be held at the Hague in April will
be an international discussion of mo-
tion pictures as they af?ect Catholic-
ism.
POLITICIANS INTERESTED
IN TRADE INQUIRY
Sydney — Politicians are growing
restive over the length of time being
taken by the Royal Commission to
complete its inquiries into the in-
dustry in Australia.
That uneasiness was recently prodded hy
"The Melbourne Age," which declared: ",Vs
there will probably be, in accordance wrtl
the dilatory habits of Governments, a pro
tracted delay in submitting to ParliamenI
legislation to enforce the recommendations of
the Committee, it looks as if the recomnicn-
dations of the Imperial Conference, will be
hung up for some time. It is humiliating to
contrast the delay of the Commonwealt
Gov't in dealing with this matter, with t
speedy action of the British Governmet
The facts in regard to the film industry ^
Australia are so well known that inqui
has been superfluous. For years past, ol
cial data in regard to the hold of America!
producers on the Australian market havi
been accumulating. * ♦ ♦ They tell the nee|
for Australia to put its house in order.'
Two New British Stock Issues
London — Another new stock issue
has been floated, that of British In-
ternationa! Pictures, which sold
£550,000 (about $1,750,000) on the
day of publication. British Film
Craft Pictures issued a new £100,-
000 (about $500,000) loan .
Change in Fire Regulations
London — Following a conference
between the Chief Inspector of Fac-
tories and members of the trade, fur-
ther precautions in the handling and
storing of film, have been ordered.
Two 2,000 Seaters for Scotland
Edinburgh — Plans have been ac-
cepted by the Guild Court for two
new theaters, each seating 2,000.
They will be named the Rutland
Square and the Tabernacle.
Buenos Aires Unit Starts
Buenos Aires — Splendor Films has
started operations as a distributor in
.Argentine, Paraguay and LTruguay.
German "Mare Nostrum"
Berlin — Emelka Prod, is making
"The Legionary," which, it is un-
derstood, is a German version of the
theme of "Mare Nostrum."
Champs Elysees House Opens
Paris — Competition for the new
Paramount is the remodeled Theater
des Champs Elysees, which reopened
recently. Several months were spent
in rebuilding and redecoratin,g the
house.
Parisian Banker Enters Films
Paris — Financial support for the
Societe des Films Litteraires, has
been promised by M. Guillemet,
French financier, who will have an
important post with the unit. Au-
thors have been signed to write orig-
inals.
Neo-Art Buys Alliance
Studios; British New^
By ERNEST W. FREDMAN
Editor "The Daily Film Renter"
London — Purchase of Alliance Stu^
dios, at Twickenham, has been coml
pleted by Neo-Art, Ltd., a new comj
pany, which will rename the lot St
Margaret's studios. Evelyn Laye ha^
been signed for two pictures. Har-i
ley Knoles will direct Betty Nuthalj
in "The Rising Generation." A pubj
lie stock issue will be launche'd sooii
* * *
Plans for a new theater and rool
garden, to seat 1,100, have been an|
nounced in Liverpool. The site id
at Deganwy Ave. and New St.
* * *
Anita Loos has left London for)
Vienna. It is understood John Emer-
son will return to London in April.
Third "Joan of Arc"
Paris — The Danish director, Carl
Dreyer, has completed last scenes
for "Joan of Arc." It is the first of
three new "Joan" features. The
other two are in work in French
studios.
»«
RicHMOUNT Pictures Inc.
723 Seventh Avenue New York City, N. Y.
D. J. MOUNTAN, President
Exclusive foreign representatives for Ray-
art Pictures Corporation and other leading
independent producers and distributors.
CabU Addresi:
RICHPICSOC, PARIS Cable Address;
Cable Address: RICHPIC, N. Y
DEEJAY. LONDON
Exporting only the Best in Motion Pictures
THE
Sunday, December 4, 1927
-cBtl
DAILY
■^5
SHOWMANSHIP ANALYSES OF
PRESENTATIONS AT LEADING
THEATERS |
Presentations
A PRACTICAL GUIDE TO ALL
EXHIBITORS IN BUILDING UP
PROGRAMS
DANCE SILHOUEnE AT ALL AROUND EXCELLENCE
ROXY HAS MAIN KICK MARKS PARAMOUNT SHOW
The Kvolution of tlie Dance car-
ed the big eye-appeal at tlie Roxy,
silliouette idea well executed and
irried out. The dances ranged
iim the classic Grecian down to the
odern jazz steps. To all appear-
ances, the first number in which the
girls demonstrated the Grecian idea
of rhythm in movement, was prac-
tically done in the nude. But the
silhouette effect projected merely the
black shadow outlines, and it was
beautifully done. Then followed the
different dancing groups portraying
Colonial dames, Morodora Sextette,
and so on down through the list to
the Charleston and Black Bottom.
Striking effects were secured with
different hues of lights for the vari-
ous numbers. The 16 Rockets added
a great kick to the finale with their
dazzling formations and snappy rou-
tine. This latter group later ap-
peared in a mechanical doll dance
held over from the previous week.'
It could stand repeating, for the
Rockett girls are there. Looks as if
the Roxy was slowly cutting down
on the big flash stuff. The absence
of the enormous stage groups that
featured earlier shows was very no-
ticeable. The only break the chorus
got was in a number following the
overture when the mixed chorus ap-
peared in one of their Russian at-
mospheric effects with subdued lights.
The Movietone was a strong feature,
and the feature "The Wizard," has
a brief prolog with the devil behind
a scrim bending over a boiling pot
which winds up with a flash powder
and the projection of a great ape as
the picture fades in. Gambarelli did
a dance novelty, and a Bruce scenic,
■■.Many Wings," rounded out what
was a short bill for this house.
Varied Program Staged
at B'klyn Mark Strand
Irving Aaronson and his Com-
manders wound up their third and
final week last night at the Brooklyn
Mark Strand. The feature "Break-
fast at Sunrise," and, in addition,
there were five other incidents, four
being presentations and the fifth the
iiewsreel. "Merry Wives of Wind-
sor" was a straight orchestral pres-
:ntation. Lights as foUow-s: magen-
;o ceiling spots, blue borders, blue
(Continued on Page 20)
HARRY COHEN
Theatrical Enterprise*
Vaudeville and Novelties
JACK SHERWIN, Mgr.
1587 Bway. PENnaylvania 9168
Local Follies Reviews Arranged
To celebrate its first anniversary
the Paramount staged a bigger and
better vaudeville show that concen-
trated largely upon giving the eye all
it could hold and a little more. The
entertainment, generally, was good,
but it was the spectacular effects,
the galaxy of costumes, that made it
a very fancy show. There was one
really good bet, a novelty dance skit,
with one of the trio doing a number
after the order of Fred Stone's mem-
orable "scarecrow" dance. This
was a complete hit. Lime Trio is
the name of the act and the chap
that plays the dummy is a contor-
tionist extraordinary.
The Runaway Four scored a good
many laughs with their comedy non-
sense but the act could have been
shorter and a lot better for it. The
Three Kemmys, acrobats dressed in
all white working against a green
drop, performed strong feats effec-
{Cotitinued on Page 20)
"Oriental Sketches" at
Strand, N. Y., Well Done
Nathaniel Shilkret and the Victor
Salon Orchestra opens the program
with "I'm Coming Virginia," as-
sisted by the male chorus. This is
followed by the Liebling Singers
rendering "The Serenade." A color-
ful display of colonial costumes
makes an attractive vision and there
is a ballet dance by Patricia Bow-
man and N. Daks. Chief Caupoli-
can, Indian baritone, is heard next in
three songs. Most interesting from
a musical as well as pictorial view-
point is the next unit of the Strand's
presentation program. It is a series
of three "Oriental Sketches" with
the Victor Salon orchestra supply-
ing a splendid accompaniment while
(.Continued on Page 20)
Maid of Mist Plays Newark
The Maid of tiie ^list, which has
just completed a world tour, will ap-
pear at the Brandford in Newark this
week, being booked by Lyons &
Lyons.
Kaufman Band at Wilmington
\\ iiitey Kaufuiaii and his band are
playing the Aldine, Wilmington,
Dei.
Pan American 4 in Newark
The Pan American Four, formerly
of the "Merry Go Round" company,
have been booked into the Brand-
ford, Newark, by the Samuels Mus-
ical Agency.
Rose Marie Ryder at Strand
; Ro.^e Marie Ryder, late with "Rio
I Rita." is one of the stage attractions
at the Strand, New York, this week.
Roxy Adopts Policy of
More Novelty Acts
Increase in novelty acts will mark
the current program at the Ro.\y. A
short film of New York life. "The
Twenty-h'our Dollar Island," will be
thrown from the back-stage projec-
tion booth. A presentation of New
York's passing show with ballet,
chorus and the entire ensemble will
occupy the stage. Various diver-
tissements will include "A Hat Box,"
a novel dance with Gambarelli; "The
Carnival of Venice," sung by Bea-
trice Belkin; and "The Italian Street
Song" of Herbert presented in an
unusual way by Jeanne Mignolet and
the ensemble. The Sixteen Ameri-
can Rockets will again be featured.
Fox Movietone will be an attraction,
with a special setting and scenic ef-
fect prepared to introduce the feature,
"Wild Geese."
Prolog for Gilda Gray
Walter Brooks will direct Gilda
Gray in her prolog to "The Devil
Dancer" which opens at the Rialto
Dec. 10. Carli Elinor has prepared
the musical score as well as the mu-
sical accompaniment to the picture.
A company of 40 will appear with
the star.
Girl Show at Elizabeth
The All Girl Show is the headliner
for the first half of the week at the
Ritz, Elizabeth, N. J.
Bessie Rempel in Schenectady
Bessie Rempel is booked at Proc-
tors in Schenectady for the current
week.
Hirsh in Trenton
Joe Hirsh is playing the first half
of the week at the Capitol, Trenton,
N. J.
Pelot & Wilson in Newport
Newport, R. 1. — Pelot and Wilson
are one of the stage numbers at the
Colonial.
Acts at Hazelton, Pa.
Mercedes plays the first half of
the week at the Capitol, Hazelton,
Pa., with the .Sky High Revue fea-
tured for the second half. Both
these acts are booked through Amal-
gamated Vaudeville Agency.
Howell's Collegians in Hartford
Ken Howell's Collegians is on the
bill of the Allen in Hartford, the act
being handled by Amalgamated.
Janssen Writes Roxy Overture
Warner Janssen, composer of
"Lady Butterfly" and the "Follies"
of 1925, and 1926, has written a sym-
phonic overture to accompany the
prologue and scenic picture of "The
Twenty-Four Dollar Island" show- :
ing at the Roxy this week. I
PIANO CIRLS A GOOD
FLASH ON CAPITOL STAGE
The stage presentation called
"Babyettcs" was handled by Walt
Roesner as master of ceremonies and
conductor, assisted by Benny Rubin
who specialized on hi^ Hebrew dia-
lect and made a strong play for the
laughs. Some times he got 'em, but
many times he missed. His smart
chatter could not be heard at the
rear of the house, and up front a lot
of those that heard him seemed to
find it a little beyond their depth.
Here is a vaudeville act that does
not seem to click so good with pic-
ture audiences. The patter seems out
of its element in the film atmosphere.
This is no discredit to Rubin, who is
a leader in his field, and whose par-
ticular line is first class. But it
simply doesn't "belong."
Roesner handles his assignment
well, and seems to be growing in
favor. His stage band has a nice
balance and gets over the jazz with-
out seeming to work too hard for
effects. Some good acts were inter-
spersed with the work of Rubin. But
the best bet was the finale, with the
back drop rising to disclose a double
bridge of 14 pianos. These came up
from behind on the Capitol's new-
trick stage. It was a great flash,
with the girls sitting at their minia-
ture pianos, and then forming a
group for a tableau as the curtains
closed.
Yocan at Bradford, Pa.
Bradford. Pa. — Paul Yocan is play-
ing at the Bradford this week.
Cliff Dixon at Trenton
Cliff Dixon is featured at the
State in Trenton this week.
Standard
VAUDEVILLE
for Motion ficmre I'retenlalion
The FALLY MARKUS
VAUDEVILLE AGENCY
Lackawanna 7876
1579 BROADWAY, NEWYORJt CTTl
AMALGAMATED
VAUDEVILLE AGENCY
Attractions for
Picture Theatres
Standard Vaudeville Acts
1600 Broadway, New York City
Phone Penn. 3580
THE
-aStl
Hi
DAILY
Sunday, December 4, 1927
Theater Equipment and Management
By ARTHUR W. EDDY
NATIONAL THEATRE SUPPLY
PLAYS ORCHESTRAPHONE
The Orchestraphone, new device
for phonographic musical reproduc-
tion, has just been placed on the
market by National Theatre Supply
Co. The device was given its uiitial
semi-public test during the preview
of "My Best Girl" at the Eighth
Street Theater, Chicago, recently.
According to its sponsors the Orchestra-
tihone is a highly perfected scientific develop-
ment of amplified reproduction, rendering to
an exact degree in both quality and quan-
tity the music of the world's finest record-
ing' artists— jazz, dance and symphony or-
chestras, ensembles, instrumental soloists, or-
ganists. It is not a talking picture device.
Its music is simply cued and synchronized
with the presentation on the screen, if de-
sired, in the same manner as the orchestra
leader or organist "plays the picture Ihe
Orchestraphone is, after all, conducted in the
same manner as an orchestra. Its operator
at the console watches the screening and
by the interchange of records and transposi-
tion from one record to the other, conducts
the presentation of the scores. Its basic
principle is radio amplification. With pickup
and modulator its tones are transmitted to
loud-speaking horns placed at most advan-
tageous positions in the auditorium.
The device is absolutely independent of
both the picture and the projection. The
records are selected from the stocks of two
leading phonograph companies.
A library of subjects may be selected, each
one of which can be used for as many dif-
ferent pictures it is found appropriate for,
precisely as musical compositions in the
library of the theater orchestra. Broken or
worn records may be quickly replaced. Ihe
library of records is classified as to sub-
ject and can be selected to cover the entire
range of requirements for incidental picture
music in all classes of theaters. The initial
library embodies about nine classes of instru-
mental records. . „ , ,
It is understood that the Orchestraphone
will be sold at a price approximately the same
as the smallest pipe organs and little more
than the usual type of player-roll instruments.
Oatman, Ariz. House Closes
Oatman, Ariz.— The Oatman has
closed here.
Asserts Music ''Biggest
Thing ' ' in Show Business
What is "the biggest thing in show
Ijusiness?" Albert Hill, writing in
"Now," house organ of the Wesco
Theaters, replies: "Music." Fur-
thermore, he goes as far as saying
that "it is the least understood thing
in all show business." Hill's article
is as follows:
"The least understood thing in all shovy
business is the biggest thing in show busi-
ness. The thing is music. To prove my
assertion permit me to say this: The thing
that is of the utmost importance to anything
is that thing which least can be done with-
out. This is true of music in show business.
There is absolutely no other one thing which,
if taken away from show business, would
leave so monumental a disaster. The fact
is, most other single things can be removed
and still the business would continue. But
outside of the pure drama it is music that
bolsters up the weak spots of every other
known form of show and 'puts it over* as it
could not be put over without that element.
"Let's begin with the circus. Imagine a
parade without the magic of music! Imag-
ine a grand entry amid the deathly silence
of a big top wherein no band blares forth I
Can yau? The cootch dance of the bulls or
the Cakewalk of 'the most intelligent horse
in the world — which keeps perfect step to
the music,' how meaningless they would be-
come. And clowns without even a clown
band! Remove music from the entire outside
show world. What would happen ?
"Look inside, then. No use to speak of
grand opera. No argument there. The same
holds for musical comedy. How about the
other shows, where the primary appeal is'
/thought to be the display of feminine pul-
chritude? Cut out the music for a spell —
how 'dis-pep-sy' these would become. Take
away all music from all stock and repertoire
companies in houses or under canvas. Where
would the people be?
"Music in vaudeville? Now we're speak-
ing of something. But before continuing
further, this brings us to the subject of
music being the least understood thing in
show business. And I suppose in vaudeville
we will find the extremes of understanding
and the lack of understanding.
"The orchestra is the pivot around which
revolves all the machinery of vaudeville en-
tertaiiwnent. ' The orchestra leader there-
fore, is an important man in any vaude-
ville theater. I am speaking of what ought
to be if the true principles of show business
were followed. No matter how competent
the performers, if the orchestra falls down
at playing the music or the leader is asleep
in the pit where cues come, the public will
receive a poor performance and will leave
the theater in the 'knocking' mood. It has
been done.
"Where would moving pictures be today
without music?
"Would folks swarm to see the big fea-
tures were no orchestra playing for them?
"If some little something should not be
in its place for some performer to do his
act with, on time, what a howl there would
be to the management. And the musicians
play the whole show besides tooting plenty
before and after performances. But — 'that's
only the band.' 'He's just a musician.'
"Where would you be, Mr. Showman, if
Mr. Musician could not be found when you
are ready for the show to go on?"
LOEW BUILDING 1540 BROADWAY
TIMES SQUARE. NEW YORK
LOEW BUILDING PENN AVENUE'
PITTSBURGH
KATZ STRESSES VALUE OE
THEATER TO COMMUNITY
Denver — Pointing out that "whole-
some recreation is essential to well
being," Sam Katz declared recently
that "a properly conducted theater is
of the same importance to a com-
munity as a school or church." He
made this statement in connection
with the opening of Publix's new
Denver, $2,000,000 house.
Commenting upon theater opera-
tion Katz said, in part, as follows:
"The well-operated theater com-
bines order, system, regularity and
cleanliness to the nth degree. The
atmosphere of such theaters such as
the Denver is apparent the moment
the patron enters the lobby. Instinc-
tively he removes his hat, subcon-
sciously influenced by the surround-
ings and evident hospitality. The
foyer and aisles are carpeted, the
seats are noiseless, doors do not
squeak or slam and the sanitation
and accommodation for the public
reveal thought and supervision.
''The progressive manager will con-
stantly study what his audiences like
or dislike, and he will plan to keep
giving a better show. He will always
keep faith with the public and try to
give a little bit more than advertised."
Install Wider Seats
Los Angeles — More than 2,200
seats have been installed in the new
United Artists theater on Broadway
near Ninth St.
OPERATIONS OF
ADV. COMPANIES
Gallagher Marketing
New Type Music Stand
Chicago — A new type music stand
for stage orchestras is being mark-
eted by the Gallagher Orchestra
Eguipment Co. In addition to a
well-lighted music desk the outfit
has a concealed spot light, operated
by the musician's foot, throwing a
bright light on him while he is do-
ing his stunts. Special feature card
can be inserted in the front of the
stand, thus enabling an exhibitor to
match up his music stand with each
week's stage settings. The stands_
are finished in old gold.
Installing Supreme Heater
St. Louis — Supreme Heater & Ver
tilating Corp. reports sales of the
ater heating systems to E. W. Alj
bertson for his new theater at Kane
Pa. and to the new American, Guy!
mon, Okla. ; also the sale of a com^f
plete Supreme "Temperator" to the
Strand, Alexander City, Ala.
The day of the unadorned stage in
Picture Houses has passed.
LEE LASfPsTUDIOS
H. J. Kuckuck, Gen'l Mgr.
1818-1838 Amsterdam Ave., N. Y. C.
Brad. 4907
for designs and prices of SETTINGS.
St. Louis — Eastern Missouri and
Southern Illinois exhibitors are in-
vestigating the operations of some
concerns that place advertising cur-
tains in picture houses. Complaint
has been made that one company in
this field has been very dilatory in
carrying out the provisions of its
agreements entered into with exhibi-
tors. Exhibitors have been urged to
take proper precautions in dealing
with out-of-town concerns by simply
taking full charge of the advertising
conrtracts signed by local merchants
and arranging to make payments to
the advertising concern from time to
time.
If You Are in the"
Market for Any Kind of
MOTION PICTURE
APPARATUS
CONSULT US AND SAFE
MONEY
SEND POR OUR PRICE LIST
▼▼no West 32'^St..Nctt;york.N.y.**
SOMMER-NESTLE PAINTING &
DECORATING CO.
General Contractors
Work done from Coast to Coast
We have worked with the Fox The-
atre Circuit and Fox Film Corp. for
21 years; we also do work for the
Stanley Co., and others.
220W.42naSt.,N.Y.C. WiseontuiSlSO
MICHEL ANGELO
STUDIOS, Inc.
214 East Superior St.
Chicago, 111.
\
IJ
Phona Penna. 0330
Motion Picture Department
0. 8. and Canada Agenu for Debri*
DECORATORS
Specializing
in Theatre
Decorating
and
Furnishings
BAN NERS
Embellish Your NEW and Add
Charm to Your OLD Theatre
WRITE FOR PRICES
I
la
DAILY Sunday, December 4. 1927
■i(J}lf>>^^JaiAfi^
William Boyd Renews Contract
Caddo Signs Engel as Production Chief — Mack Sennett to Close Studio Dec. 17 — Stroheim Not
Rejoining Universal — Paramount Renews With L. B. Lighton — Other Wired News from Coast
STAR TO CONTINUE UNDER
BANNER OE DE MULE
William Boyd has renewed his
contract with Cecil B. De Mille. He
made his debut as a star under the
De Mille banner and has remained
with that producer ever since.
Joe Engel is Production
Head for Caddo Company
Joe Engel, formerly witii Fox in
New York, has arrived to become
production manager for Caddo Prod.
Tod Browning Settles
Differences with M-G-M
Tod Browning is reported to have
settled his differences with M-G-M
and signed a new contract. His in-
tended trip to Europe has been caij-
celled.
Dorothy Zears Directing
Plans are being prepared for the
first De Mille picture which Zelda
Sears will direct. The playwright
and actress recently was elevated to
la directorial position by the company.
jVictoria Moore Wrote Windsor Story
Victoria Moore wrote story of
["Fashion Madness," Claire Windsor's
Inext starring picture for Columbia.
lOlga Printzlau made the adaptation.
Paramount Re-signs Two
Florence Ryerson and Percy Heath
^ave signed new Paramount con-
racts with Paramount.
Stems Producing Comic Strip
Harriett Mathew is to have the
featured role in "Keeping Up with
he Joneses," comedy series produced
jy Stern Brothers based on the comic
trip.
FRANK ZUCKER
A.S. C.
Cinematographer
220 W. 42nd Street
*Ph<]OM:
Wadsworth 5650
Wisconsin 0610
New York City
Closing Dec. 1 7
Dec. 17 is date set for clos-
ing of the Mack Sennett stu-
dio. It has not, as yet, been
indicated whether any other
studios, in addition to the
Warner, will suspend opera-
tions. Sennett is planning a
trip to New York in connec-
tion with premiere of "The
Goodbye Kiss," feature com-
edy which he directed.
LB.
T
T
Paramount has renewed contract
of Louis B. Lighton, editor-in-chief.
Henigson Denies Stroheim
is Returning to "U" Fold
Eric Von Stroheim is not returning
to Universal to make a sequel of
"Blind Husbands," as reported, Hen-
ry Henigson, general manager of
Universal City, declares.
Ludwig Berger and Fox
End Their Connections?
Disagreement between Dr. Ludwig
Berger, German director brought to
Hollywood by Fox and the com-
pany is declared to have led to a
severance of connections. The stu-
dio refuses to confirm the report.
Berger, who was signed by Win-
fic-Id R. Sheehan in Berlin several
months ago, has been making tests
for his first American picture, "I
Won't Marry."
Dane-Arthur Film for Franklin
Chester Franklin is to direct
"Walking Under a Ladder," Karl
Dane-George K. Arthur co-starring
film for M-G-M. F. Hugh Herbert
wrote the story.
Lament Starts New Comedy
Charles Lamont has started a new
Bi.g Boy comedy for Educational
with a cast including Eva Thatcher,
Jackie Levine and Dan Crimmins.
Chase's Next Chosen
Charlev Chase's next comedy for
Hal Roach is "All for Nothing,"
wliich has Priscilla Dean and Edna
Marion in the cast. James Parrott
is director.
A Little
from **Lots*'
By RALPH WILK
Hollywood
Congratulations are in order for
Randolph Bartlett, film and title edi-
tor at the FBO studios, and Miss
I'rances Bernuidez, who were mar-
ried Saturday at the home of the
bride's mother in Hollywood.
Our Passing Show: F. W.
Murnau, Bob Yost and Eddie
Grainger chatting at the Fox
studio; Colonel Jason Joy vis-
iting the Paramount studio.
Fritz Feld is very versatile, to say
the least. He is an excellent com-
poser and his symphony was a fea-
ture of H. L. Mencken's skit, "The
Artist," presented at the Los Angeles
Little Theater. Several of his com-
positions have been played in Europe.
* * ♦
How much is ten cents
worth of emotion, a kiss, an
embrace or a slap on the ear?
"About ten cents worth more
of emotion," instructed Frank
Tuttle, and Esther Ralston's
arms tightened about Lane
Chandler's neck and the love
scene faded out in convincing
fashion.
Robert Armstrong is finding a
place in the movie sun. He worked
in "The Main Event" and is now
playing opposite Victor McLaglen in
"A Girl in Everj' Port." Bob is a
former Broadway actor, remembered
for his characterization in "Is Zat
So?"
* * *
Raymond Hatton'g first job in
pictures was as a member of a
howling mob of make-believe Rus-
sian peasants. His first screen cos-
tume was a flannel nightshirt and
a luxuriant crop of false whiskers.
IVallace Beery's first costume for
the screen was a Swedish nurse-
maid's outfit.
* « *
Guy Oliver is said to be the only
Hollywood actor who works under
an oral agreement, this type of con-
tract having been made with Para-
mount 11 years ago. Guy is still
witli Paramount under the verbal
contract.
« * *
Filmdom flocked to the Jackie
Fields-Mushy Callahan fight. B. P.
Schulberg, Julian Johnson and J. G.
Bachman were among those who
decorated the ringside.
* * *
"What's new," wx asked an actor.
"I'm between promises," was the
reply.
* * ♦
Camilla Horn, German actress,
who won attention by her work in
"Faust," has arrived in Hollyivood
ivith her English vocabulary of
three ivords, "I love you." The 19-
year old actress is under contract
to United Artists for one year.
ROY DEL RUTH
DIRECTOR
RECENT RELEASES
"THE FIRST AUTO" "HAM ANfD EGGS"
VITAPHONE ALL STAR SPECIALS
"IF I WERE SINGLE" — Featuring May McAvoy, Conrad NageL
Andre Beranger — Myrna Ley.
NOW IN PRODUCTION
"POWDER MY BACK"— with Irene Rich, Andre Beranger,
Carroll Nye.
WARNER BROTHERS PICTURES, INC.
THE
20
■e^Sl
DAILV
Sunday, December 4, 1927
Week^s Headlines
Monday
Taking over of Saxe circuit by Wesco fore-
shadowed by ratification of pool by stock-
holders of Miller, Milwaukee.
General Electric Co. gives demonstration of
the kenographone, new talking device.
Annual report of Federal Trade Commission
cites inability to order divestment of the-
aters.
R. F. (Pete) Woodhull advocates de luxe
presentation theaters cease to style them-
selves picture houses.
New Zealand plans law similar to British
films bill (to encourage producers of Great
Britain.
Tuesday
Producers may cut output next year to fore-
stall action by Trade Commission on block
booking; reported planning profit-sharing
basis for stars with salary guarantees elim-
inated.
American producers seriously hit by German
regulation limiting importations.
Constance Talmadge signs contract with
United Artists for two pictures a year.
Stockholders of six Saxe theaters ratify pro-
posed pool with Wesco.
Wednesday
General shutdown of studios to lower produc-
tion costs reported under consideration.
T. O. C. C. issues statement stating only
open market will prevent monopoly.
Invasion of American market planned by
Ufa with Continental pictures.
Germany will issue only 85 import permits
next year to distributors.
Joseph M. Schenck hits large presentations
as detriment to pictures.
Thursday
Marketing of Cox Multi-Color Process for
filming and projecting pictures in natural
colors starts soon.
Harold B. Franklin denies report of merger
between Stanley and Wesco.
Vitaphone to make another try at St. Louis.
Kansas Court rules on fight film case that
censor board cannot be overruled.
British distributors refuse to do business with
proposed combination of independent exhib-
itors.
Collegiate films to be sponsored by "College
Humor," which hits false characterizations.
Friday
Wesco and Saxe pool giving former control of
45 houses in Wisconsin; Wesco to operate
new United Artists, Los Angeles.
Al Lichtman elected president of M. P. Club
in New York.
Keith-AIbee-Stanley starts invasion of New
England.
"Jerry" Beajty of Hays office becomes pub-
licity chief of First National Jan. 1.
Ufa forming large film trust in Germany and
plans to take over Enielka and Phoebus.
Northwest Theaters' officials refuse to com-
ment on report Wesco is dickering for pool.
Saturday
Stanley negotiating purchase of interest in
Wesco held by Richard O. Hoyt Syndicate
and Hayden, Stone & Co., this would
assure control of West Coast circuit and
First National.
Hugo Riesenfeld becoming managing direc-
tor of United Artists theaters, having ended
Universal contract.
Film Daily Relief Fund getting big response.
Heart attack fatal to Fred Beecroft.
Commissioner William E. Humphrey new
chairman of Federal Trade Commission.
John Lancaster named aide to Louis B. Mayer
at M-G-M.
Jews to Pass on Films
Pictures made by members of the
Hays organization which have Jew-
ish themes or contain Jewish char-
acters are to be submitted to the In-
dependent Order of B'nai Brith, ac-
cording to announcement of its pres-
ident, Alfred Cohen.
Hirsch Buys European Films
Nathan Hirsch, who is in Europe,
has purchased several features for
state righting in the United States,
among them "The Blue Danube,"
Graham Wilcox production.
Two Sites Found for
Pittsburgh Film Building
Charles M. Steele, supervisor of
exchanges for First National, who
was appointed with A. S. Dickinson
of the Hays' organization as a com-
mittee to visit Pittsburgh and look
over available sites suitable for the
erection of an exchange center in that
city, have just returned from their in-
spection trip. Steele reports two sites
were found that are possibilities. One
has a parcels post office in the block
and the express companies have
signified a willingness to establish an
office close by. If this site is event-
ually selected a telegraph office will
be opened. The plot is large enough
to house, in separate one-story fire-
proof buildings all exchanges in Pitts-
burgh. The plans under discussion
call for a 30 foot alleyway to run
the length of the long block, with 22
alleys between the individual build-
ings. This would give ample drive-
Vi'ays and give each building light
from three sides. There is plenty
of parking space for cars in the vicin-
ity.
And That's That
By PHIL M. DALY
rjANA PARKER, animator at the
^ Pat Sullivan studios in the mak-
ing of Felix, the Cat cartoons, keeps
his mind on his work. Proof? When
he was told Educational's luncheon
was to be at the Empire Hotel, he
had to inquire its location. The hotel
can be seen from his window.
While on the subject of the Ef-
fete Irisher, Jack, there's five of
them carrying that front handle
through life at the M-G-M branch
in St. Louis, namely and to wit:
Hellman, Flannery, Harris, O'Neal
and Emenheiser.
Efficiency, and nothing else but
is the watchword of the fire
department at Pathe's Metropolitan
studio. The crew had its first blaze
recently and the flames were extin-
guished before the city department
arrived.
Short Subject Reviews
(Continued from Page 12)
the old cabin. Felix helps to jazz
things up as Uncle Tom strums his
old banjo. Then Simon Legree ap-
pears with his whip and starts to
break up the party. The famous ice
scene is burlesqued with Felix sub-
bing for Eliza as Legree chases him
over the cakes in the ice wagon. The
comedy antics of Felix make this a
lively number.
"Do Detectives Think?"
Roach — Pathe
Droll Stuff
Type of production. . . .2 reel comedy
Stan Laurel and Oliver Hardy are a
funny pair and in this picture their
excellent comedy team-work garners
a wagon-load of laughs. For one
thing, the theme gives a fine oppor-
tunity for troupers with a sense of
clowning, and this dust overlook few
bets in squeezing out the chuckles.
There is much business of a maniac
threatening everybody with a dagger,
some more stuff in a cemetery, where
our heroes' courage is put to the
test, and all told it is just the type
of material suitable for a 2-reel com-
edy.
"Lovingly Yours"
Curiosities — Educational
Odd Views
Type of production 1 reel novelty
This Walter Futter Curiosities is
presented in the form of an illus-
trated letter from Sally in Hicksville
writing to her sweetheart in the city.
Odd shots are presented of all sorts
of novelties, from kittens with bobb-
ed tails to the Hicksville youngsters
catching fish in the creek with their
bare hands. Sally's comments on
each picture form the titles, which
give the ofTering a lot of entertain-
ment value. The titles are by Beth
Brown; they pep up the reel consid-
erably.
"The Way of All Fish"
Skylark- Bray
Fairly Liberal Humor
Type of production. . . .2 reel comedy
The story of the philandering hus-
band is given a somewhat new twist
in this picture, which possesses a
fairly liberal amount of entertain-
ment. Craig Hutchinson directed
the film. The theme has to do with
a hubby who goes to Catalina Island
for his health but unwiselv brings
along his tiny daughter. Direction
is by Wilcox-Wolcott.
"Models In Mud"
Howe Hodge Podge — Educational
Scenic Novelties
Type of production. ... 1 reel novelty
As usual, the art embellishments
of Archie Griffith make this an en-
tertaining offering. He introduces
each subject first with a daub of mud
thrown on a blackboard. This is
cleverly transformed by the screen
artist into a design that gets over the
idea of the scenic that follows. By
this method many unique views arc
presented from various corners of the
world, such as Mexicans and their
odd method of cultivating land, Es-
kimos and their dog sleds, and Ital-
ian soldiers scaling the Alps on skiis.
Pathe Review No. 49
Pathe
Cinematic Odds and Ends
Type of production. ... 1 reel novelty
This is a moderately interesting
issue, with the following subjects:
"Waifs of the White Sands," Af-
rican desert stuff; "Hawaii's Flower
Personalities," technicolor views of
flowers; "From Soup to Nuts," feed-
ing inhabitants of Bronx Park zoo.
All Around Excellence
Marks Paramount Show
(.Continued from Page 17)
lively. Two girls did a long winded
clog and Roy Cropper, tenor of
"The Student Prince" sang Irving
Berlin's "The Song Is Ended" and
"A Shady Tree," his number in each
instance augmented by a bevy of
girls all gorgeously gowned. Lou
Kosloff and the Paramount stage or-
chestra played "Blue River" and
other popular numbers. The above
made up the main presentation event, i
Opening the program the Para- J
mount presented a sort of birthday '
ballet with the girls grouped about .
a huge cake. This was all well
enough — and the final tableau a love-
ly pictorial bit — but the idea of hav-
ing the chorus garbed after the fash-
ion of nuns and monks didn't seem
to click. Why get religious over a
birthday? The program, a long one, ?
was not without film variety: the J-
news reel, "Comrades" and "The
Spotlight."
I
"Oriental Sketches" at
Strand, N. Y., Well Donei
(Continued from Page 17)
upon the stage three unusually picjj
turesque settings offer a colorfu|
background for the vocal and dance
numbers. The first "In a Village'^
presents Oriental dancers working
under a single spot concealed in
long lantern hanging from the cenij
ter of the stage. The second is "Ir
a Mosque" with the chorus, garbed
in Arabian costumes, seated before
a mosque screen behind which aj
Hindu's , shadow indicates the mo-j
tions of his praying. The third and
most attractive is called "Procession^j
al" and suggests the throne room on
a temple, the hangings and furnish-j
ings, added to the array of cos-j
tumes, all making for thoroughly fine
pictorial effect. Film entertainment
is "The Wreck of the Hesperus" anc
"Inklings."
Varied Program Staged
at B'klyn Mark Strand]
(Continued from Page 17)
side strips, bridges violet on drav
curtains and side; dome two ambe^
floods on orchestra, white at finish.l
Next was a ballet number to the]
music of "Berceuse" from Godard's
"Jocelyn," in full stage, by 10 girls
of the ballet, while Sascha Kindler, '
first violin, played it as a solo in ■
the pit. , ]
Fabiano, a violinist, stepped out on the ■
apron of the big stage with his mandolin '
and played "From the Canebrake" and "My |
Blue Heaven." A novelty dance followed I
called "In Silhouette," which disclosed a cir- J
cus set row of hoops covered with trans- '
parent paper, behind which was the ballet.
By means of back lighting the shadows of
the girls showed plainly upon these paper
hoops. Danny Lipton, buck and wing dan-
cer, made his entrance in a fast number and
the girls broke through the ho->ps to join
him. Newsreel came next, requiring seven
minutes and then Aaronson and his Com-
manders, which were given 23 minutes in
full stage.
Nigel Barrie in England
London— Nigel Barrie, who re-
turned to London from Hollywood
last week, is making personal ap-
pearances at provincial theaters.
specify Prints
on Eastman Film
The commanding position
which Eastman film occupies to-
day has been won by years of
consistently high quality, backed
by years of cooperation with
the industry.
To get the highest possible
photographic quality on your
screen, always specify prints on
Eastman Positive.
EASTMAN KODAK COMPANY
ROCHESTER, N. Y.
BBGi* .^,
hol
L^NiOOO
JOV-
\03
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CO HP
cf^R
BOO- ^^^^:::s.c---;::::^o -o-
0/
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£^CH
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|NJ£0
,\C^V)S^£
. £\At
\R£-
KliE-
2A>^
At the I i',(//it I.S tlic rcf'roduction
of an ad appearing in the Exhib-
itor's Herald, Exhibitor's Daily
Reviciv. mid Variety.
Sn ookums, the box-office
In George McManus' famous
cartoon comics, "The New-
lyweds and Their Baby."
("Newly weds* Christmas
Party" and "Newly weds'
Imagination" are included in
these Junior JeweU.) * *
* * * "Mike and Ike"
comedies — 13 of them —
from Rube Goldberg's well-
knlown cartoons, in the Stern
Brothers famous 52 released
by Universal. The others
are: 13 "Keeping up with the
Joneses," from |"P||op"
Momands newspapercomics.
13"LetGeorgedoit,"another
McManus creation.
13 "Buster Brown's" — the
well-known cartoon gang'by
R. F. Outca t.
Making milli ^s' of news-
paper readei s laugh their
heads off.
Worlds Biggest
Theatres pick
Stern Brothers
Comedies!
NEWLYWEDS'
CHRISTMAS
PARTY
booked for
Broadway's huge
Capitol Theatre
for the week of
December 10th.
/.'«■
/Vv
NEWLYWEDS'
IMAGINATION
booked for the
Roxy — Broad-
way, New York —
largest theatre in
the world— for the
week of Decem-
ber 26th.
NEWLYWEDS'
CHRISTMAS
PARTY
booked for the
entire great Loew
Circuit for 150
days.
Rube Goldberg's
famous MIKE
ANDIKEcar-
'•^ toons booked for
the Colony —
Broadway, New
York — fcvr the
week of Decem-
ber 26th.
Indisputable evidence that Stern Brothers
Comedies are leading the entire field !
—and theyre ALL Utiiversals!
'<«^M.vw«NW>«MiMMiF««w«K<» ■.'«>»>.'•'>»<. ->«> ntw . wUM. .
i^.
J^€> NEWSPAPER
oypiLMDOM
ULTHE NEWS
ALL THE TIME
VOL. XLII No. 55
Monday, December 5, 1927
Price 5 Cents
PRODUCERS LINING UP
1928-29 SCHEDULES
Several Companies Have
Picked Nucleus Films
of Programs
Los Angeles — With various re-
'orts of production curtailment in
irculation, producers are mapping
ut plans for their 1928-29 programs.
Several already have decided upon
lie pictures which are to form the
uiclcus of schedules for next year.
Universal already has announced
seven super-productions, five Lead-
ers (almost super-productions in
quality), four Reginald Denny pro-
ductions and 45 other features. FBO
plans 12 specials and 36 feature pro-
ductions. Paramount has 30 of next
year's schedule set, but the company
budget has not yet been determined.
Joseph M. Schenck plans seven
productions, which are to cost an es-
' (CoMinued on Fage 4)
NO GENERAL ACTION ON
COST CUniNG EXPECTED
Los Angeles — Secrecy still shrouds
plans of producers to reduce produc-
tion costs, but an announcement of
import to the trade is expected to
Ije forthcoming when production
heads return to New York. With
the series of meetings about con-
cluded, executives are preparing to
return to the East.
There will be no general action in
' cutting costs, it is stated by Fred
Beetson, secretary of the producers
[association, but it is expected that
(.Continued on Page 4)
I
STOCK COMPANIES
TO BE ABOLISHED?
Los Angi . — Aboiibi.iiient ri^Ji-
cil reduction of stock companies is
planned by most companies in moves
til cut production costs, it is under-
stood. This, it is claimed, will re-
-•iilt in weeding out of incompetent
actors and provide more opportuni-
ties and more suitable parts for cap-
able players.
t FBO has found that discontinu-
ance of its stock company and cast-
ing from freelance players to be
(Continued on Page 4)
Stanley Deal for Wesco and Control of
First National Admitted by McGuirk
Industry to be Under Fire in
New Congress Opening Today
tVashinglon Bureau of THE FILM DAILY
W'ashington — Congress, opening
today, will find a full program of
legislation awaiting it — chiefly to be
shelved until the next session or
courteously laid aside never to be
heard of again — but those who ex-
pect its members to roll up their
sleeves and wade in are doomed to
disappointment, for an election is
just around the corner. Politics will
be the keynote of the meeting, and
Congress will not do this session
what it can put ofif until the next.
Tax reduction — with a good chance
that the $1 exemption on admissions
provided by the ways and means
committee maj' be slightly increased
before the bill is finally passed; ap-
propriations for the Federal service,
including the Motion Picture Section
of the Dcpt. of Commerce, which is
a real help; production and distribu-
tion of the Dcpt. of Agriculture, the
(.Continued on Page 4)
GERMAN LICENSES UP TO
170, NOT 85, IN 1928
Berlin (By Wireless) — New Ger-
man import regulations which hit
hardest at American films which
dominate the market to a greater ex-
tent than any other imported product,
assume a less drastic form although
the efifects will leave their mark on
American distributors here.
It is learned here that there will be
170 permits issued over a period
(Continued on Fage 8)
PANTAGES CHAIN GIRDING
NATION WITH NEW LINKS
Loew's Takes Over Park
Plaza in O'Reilly Deal
Loew's has taken over lease of
the Park Lane theater, 1726 1st
Ave., New York, from Charles L.
O'Reilly, it is understood. The house
(Continued on Page 4)
San Francisco — Plans for the open-
ing within six months of ten new
Pantages theaters, which will extend
the circuit from Coast to Coast are
being outlined here by Rodney Pan-
tages, general manager. Pantages is
r.L /ning to New York soon to es-
tablish permanent headquarters.
Three of the new theaters are un-
der construction at Fresno, Pasadena
(Continued on Page 4)
Van Praag to Head "U"
Sales Force in West
M. Van Praag, who has been serv-
ing as manager of the New York
branch, is to become western division
sales manager for Universal in a re-
(Continued on Page 4)
Do Your Bit
For four months she had nursed her sick child, whose ill-
ness was brought on I)y undernourishment. Too proud to appeal
to her late husband's friends, she had suffered in silence, while
her baby continued to grow weaker and weaker. A specialist
was needed to save the child's life.
In desperation, she turned to the business to which her hus-
band had devoted his life. In humiliation, she laid her plight
before an exchangeman, who immediately took charge of the
situation, paying hospital bills he could not afTord to pay, and
finally aiding to defray the expenses of the inevitable funeral
(Continued on Page 2)
Committee Looking Over
Coast Chain, Stanley
Head States
Los Angeles — Despite den-
ials, reports persist that the
deal for merging of Pathe and
First National has been closed
and will be announced Jan. 1.
Clifford B. Hawley, president
of First National recently de-
clared there was no foundation
for reports that any such deal
was under negotiations.
Stanley for some time ha.e been
discussing a deal for taking over
Wesco, John J. McGuirk, Stanley
president, told THE FILM DAILY
over the telephone from Philadelphia.
A committee representing his com-
pany has been looking over the West
Coast properties.
In connection with the deal Clif-
ford B. Hawley, president of First
National, formerly identified with the
E. B. Smith Co., Stanley bankers,
now is on the Coast and is said to
have been conferring on the matter
with Harold B. Franklin, president
and general manager of West Coast.
Stanley, if the deal materializes,
would gain, in addition to the Wesco
chain, control of First National, .
(Continued on Page 2)
British Distributors Meet
to Map Stand on Combine
London (By Wireless) — British dis-
tributors meet tonight to consider
ways and means of meeting the sit-
uation caused by formation of a pool
of independent exhibitors, sponsored
by the Cinematograph Exhibitors
Assn. Distributors, it is i!)d|cat«^lj
will take the stand of rcfiijiflg I'd
serve the combine.
Lasky to Be Honored by
Paramount Sales Drive
Selling cfifons of Paramount for
January, February and March have
tjccn dedicated to Jc-se L. Lasky.
production head. This is in tribute,
the company says, to the production
department, in recognition of the
(|uality of product it has turned out
—JXI^.
DAILY
Monday, December 5, 1927
VoLXLIiNo.55 Mtiiday, Die. 5, 1927 PriciSCtiits
JOHN W. ALICOATE
PuUiskir
Published daily except Saturday and holidars
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid'a Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-oiEce at New York. N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday,
New York. Hollywood, California — Harvey
E, (jausman. Ambassador Hotel: 'Phone,
D'rexel 7000 and Washington 9794. Loadon —
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London, W. I. Bet
lin — Lichtbildbuehne, Friedrichstrasse, 225.
Financial
Both Eastman Kodak common and Fox
Theaters "A" made more than fractional
gains Saturday, the former rising 2% points
to 168}^ and the latter 2 points to 20J4.
High Low Close Sales
Am. Seat. Vtc 40 40 40
*Am. Seat. Pfd 48
•Balaban & Katz 60%
*Bal. & Katz Vtc 73}4
Eastman Kodak ..168J4 168 168"^
*East. Kodak Pfd 125 }4
tFilm Inspection .. SJ4 SJ4 S}4
•First Nat'l Pfd 104}4
Fox Film "A" 78J4 78 78
tFox Theaters "A" 21 M 19J4 20 J4
*Intern'l Project 10
ttKeiths 6s 46 ...lOOf^ 100J4 100J4
Loew's, Inc 60Ji h9^A 60
*ttLoew's 6s41ww
ttLoew's 6s41x-war 99J4
*M-G-M Pfd
M. P. Cap. Corp. . 7
Pathe Exchange . . ^Yi
tPathe Exch. "A" 22}/^
♦ttPathe Exch.7s37
Paramount F-L ..100
99
99 J4
25}i
7
22>4
85
109}^ 109J4
99
■y
4-4
22yi
100
300
'266
'soo
7,100
'"3
3,400
100
100
300
Paramount Pfd. ..I2I14 \2\% 121^
•TtPar. Bway5Hs51
**Roxy "A" 27
•*Roxy Units 29^
**Roxy Common . . 6J4
**Skouras Bros. . . 35
Stan. Co. of Amer. 56
*tTrans-Lux Screen ....
**Unit. Art. Com. 14
"Unit. Art. Pfd. 80
*Univ. Pictures
Univ. Pict. Pfd... 98J4
'tWarner Bros
*Warner Bros. "A" ....
29
32J^
36
55%
is"
85
98"
101 }4
1,800
100
56
454
98
98
23
•Last Prices Quoted ••Bid and Asked (Over
the Counter)
tCurb Market ttBond Market
NOTE: Balaban & Katz is listed on the
Chicago Board; Skouras on the St. Louis
Stock Exchange and Stanley in Philadelphia.
C. W. Blake in Pasadena
Pasadena, Cal. — C. W. Blake has
pur-^hased the Iris from Earl Sinks.
Illujtrati^ for Magazine5J!( Titles
Animateci Leaderj &Trailer5, .
Technical, Indu5trial& Educational
Animation... F'A'A'DAHMET
■yTifliCkC Z^ EXPERT PMOroORAPHV
EXPERT PMOroORAPHV
145 WEST 45 5T N.Y.CITY
TEL BRYANT 6706
Do Your Bit
(Continued from Page 1)
which followed the too-tardy effort
to save the child's life.
A brief story, the pathos of which
emphasizes the need of a PERMA-
NENT fund for relief in the indus-
try. Such a fund would have pro-
vided the sorely needed medical at-
tention for the widow's child, prob-
ably saving its life.
The Film Daily Relief Fund of-
fers a means for the industry to
take care of its own. It is growing
fast, and indicatiobs are that the
TEN THOUSAND DOLLARS BY
CHRISTMAS goal will be attained.
Most important is that the fund
should be representative of the larg-
est possible number of persons in the
industry. The spirit of giving is not
measured by amounts and no sum is
too small. Make checks payable to
The Film Daily Relief Fund, 1650
Broadway, New York.
New contributors to the fund are:
Eureka Amusement Co., Emil Bern-
stecker, David Loew, E. M. Schnit-
zer, Joe J. Lee, Harry Buxbaum and
J. Homer Flatten.
Watch This List Grow
Wm H. Hays
George Weeks
Ed Schiller
D. A. H. Giannini
Jimmy Grainger
Charles B. Mintz
Bruce Gallup
Jim Normanly
Don Mersereau
M. J. Mintz
Victor Shapiro
Moe Streimer
Billy Brandt
Red Kann
Dave Bader
Marvin Kirsch
Leo Klebanow
Tommy Goldberg
J. E. Storey '
Frank Walker
Artie iStebbina
Jack Alicoate
W. A. Caliban
Edna Sussman
Harry Reichenbach
Abe Blank
George H. Davis
Nathan Burkan
Ned Depinet
William Massce
William La Fortes
Bert Adler
Eddie Grainger
R. A. Rowland
Mrs. Harry Reichenbach
The Film Bureau
Harry Buxbaum
W. Ray Johnston
Al Lichtman
Jerry Beatty
A. Pam Blumenthal
W. F. Rodgers
J. M. Frere
S. B. Perlkins
Eureka Amusement Co.
Bmil Bemstecker
David Locw
E. M. Schnitzer
Joe J. Lee
Harry Buxbaum
J. Homer Flatten
Maria Corda Arriving
Maria Corda, who makes her
American debut in the title role of
"Helen of Troy" for First National,
arrives tomorrow from the Coast to
attend premiere of the picture at the
Globe Dec. 9.
Lya De Putti Sailing
Lya De Putti sails from Germany
Dec. 7 for New York. She is to
make another picture for Universal.
On Broadway
Astor — "The Student Prince"
Broadway — "Shanghai Bound"
Cameo — "Aftermath"
Capitol — "Man, Woman and Sin"
Central-^" Uncle Tom's Cabin"
Colony — "Cheating Cheaters"
Criterion — "Wings"
Embassy — '"Love"
Gaiety — "The King of Kings"
Globe — "Patent Leather Kid" \
Hippodrome— "The City Gone Wild" \
Liberty — ^"The Gaucho" \
Loew's New York — Monday, "The Garden
of Allah" ; Tuesday, "Fangs of Destiny"
and "The High School Hero"; Wednesday,
"Silver Valley"; Thursday, "Tell It to
Sweeney" ; Friday, "No Place to Go" and
"Death Valley"; Saturday, "In Old Ken-
tucky" ; Sunday, "The Cxillege Widow"
Mark Strand — "Valley of the Giants"
Paramount — "Get Your Man"
Rialto — "The Rough Riders"
Rivoli — "Sorrell and Son''
Roxy — "Wild Geese"
Times Square — "Sunrise"
Warners — "The Jazz Singer"
Brooklyn Mark Strand — "East Side, West
Side"
55th St. Cinema — "Backstairs"
Deal for Wesco-F. N.
Admitted by McGuirk
(Continued from Page 1)
which the firm now holds jointly
with Wesco. This is under an agree-
ment closed last March. The firms
control over 30,000 of the 60,000 odd
shares outstanding. William Fox
controls Z6 per cent of the company.
Stanley handles management of First
National under terms of the deal.
Wesco is controlled by the Richard
F. Hoyt Syndicate, composed of
Hayden, Stone & Co., and a' number
of officials and franchise holders of
First National, acting as individuals.
Stanley and Wesco, many believe,
have been carrying out the nationali-
zation plan of First National units,
outlined early in 1926 by THE FILM
DAILY. In line with this policy,
Wesco has just secured control of
the Saxe chain in Wisconsin and is
dickering for a pool with Northwest
Theaters (Finkelstein & Ruben),
Minneapolis.
AMCPICAN ANO FOREKM DISTRIBUTORS
OP qjlAUTY MOTION PICTURES
E PICTURES
MRmiiiAapMn
m
'I I I''
tou
■»oi udtrntm mn.
If You Are in the*
Market for Any Kind of
MOTION PICTURE
APPARATUS
CONSULT US AND SAFE
UONBT
aSND FOB OUS PRICB LIST
▼▼110 West 32'^St,Ncwyork.N.y.^^
Phoo* P«DiuL 0330
Motion Picture Department
O. 8. and Cii«d« Ag«nt» tor Dcbrit
The Only Daily
Film Newspaper
in Britain
THE
DAILY
FILM
RENTER
and
MOVING PICTURE
NEWS
Edited by
ERNEST W. FREDMAN
Reaches every Producer,
Distributor and Exhibitor
in the United Kingdom
at the breakfast table
every morning.
100 Per Cent Circulation
Subscription $15.00
a Year.
Publishing Offices
58, Great Marlborough Street
LONDON ENGLAND
T I F FAN Y - S TAHL PROBUCTI ONSjnc.
1540 BROADWAY
M.H.HOFFMAN. VICE PP.E5.
NEW YORK CITY
THE
i^^
^^A/v\^JCia^
DAILV
Monday, December 5, 1927
Producers Lining Up
1928-29 Schedules
iCantimied from Page 1)
timated $3,500,000. _ Samuel_ Goldwyn
plans five which, it is claimed, will
cost $3,000,000, while outlay of Cad-
do Prod., is said to call for five pic-
tures and an expenditure of $5,000,-
000. Chaplin plans two pictures cost-
ing from $750,000 to $1,000,000,
while Douglas Fairbanks and Mary
Pickford plan one each ranging from
1250,000 to 11,000,000.
The Tec-Art group is said to in-
tend to spend $5,000,000, while Mack
Sennett is credited with plans for 75
pictures, mostly two reel comedies, to
cost $2,500,000 and Christies 36 two
reelers costing $1,000,000.
Pantages Chain
Girding Nation
(Continued from Page 1)
and Sacramento, but locations of the
others has not been made public.
The ten houses do not include in-
dependent theaters booked by Pan-
tages.
Stock Companies
to Be AboHshed?
(Continued from Page 1)
very practical, and a general move to
follow suit is forecast.
One studio refuses to sign any
writers over 30 years of age, believ-
ing younger men will provide fresher
ideas. New writers are given optional
contracts and will be developed.
The Broadway Parade
THERE is another added starter to the long-run attractions wdth
'Helen of Troy" slated to take the place of "The PateHt Leather
Kid" at the Globe on Friday night. United Artists and M-G-M
share the honor of having two shows each on the main thorcnighfare.
Picture Distributor Theater Opening Dat^
"The King of Kings" ..Pathe Gaiety Apr. 19, 1927,
"Wings" Paramount Criterion Aug. 12
"Patent Leather Kid" . .First National . . Globe Aug. 1 5
"The Student Prince" 'M-G-M Astor Sept. 21
"Sunrise" Fox Times Square Sept. 23
"The Jazz Singer" Warners Warners Oct. 6
"Uncle Tom's Cabin" . Universal Centilal Nov. 4
"Sorrell and Son" United Artists . . Rivoli Nov. 1 1
"The Gaucho" United Artists . . Liberty Nov. 21
"Love" M-G-M Embassy Nov. 29
N
\
No General Action on
Cost Cutting Expected
(Continued from Page 1)
economy moves will follow lines pre-
viously determined upon to reduce
negative costs, chief of which is de-
velopment of new faces.
"The question of economy in pic-
tures cannot, I feel, be solved by a
general action of drastic character,"
Beetson declares. "A profit sharing
plan might work out satisfactorily
with one high-priced actor or direc-
tor, but prove unsatisfactory with
another. The rules are definite on
the business side of the motion pic-
ture industry, but indefinite on the
artistic side."
.;*
^flCT-ONa.,,
NATNATHANSONPRES.
ANNOUNCES
ATHRIIUNG
TEN EPISODE
■k -=— ==^. SERIAL
^THE ENTITLED kl
I^ACEoFTHfCLOUDS
%^
%
^^ -^^
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, rC:, -^^ X.
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^"''»":i^»\>' i' \'\> ^ V. ~\
Industry Under Fire
in Congress Opening
(Continued from Page 1)
Bureau of Mines, etc., the Federal
Trade Commission; some flood relief;
revision of the postal rates, and a few
other matters will probably be found
next summer to be the total of ac-
complishments.
But, of course, a lot of bills are go-
ing to be introduced — probably 4,000
or 5,000 the first week and some 10,-
000 or more during the session — and,
while most of them will die aborning,
a few are going to be given serious
consideration, if not this session, then
next . These will include copyright
legislation, repeal of the ban on fight
films, and some odds and ends.
And there will be, too, the usual
lot of "freak" bills, including Sunday
closing for the District as a first step
in a national "blue" law campaign
and Federal regulation of pictures.
These will be introduced early in
the session, and will be pushed by
their proponents at all times, day and
night, in season and out, and every
effort will be made to get them on
to the floor. Vicious rows, including
a fist fight and the finding of an open
knife on the floor, marked the hear-
ings last session. Similar fireworks
may be expected again if the com-
mittee in charge of Sunday closing
lets that bill slip onto its calender.
Investigation of the Dept. of Jus-
tice and the Federal Trade Commis-
sion will also be talked of to members
by the group which is certain the in-
dustry needs a nurse. The Rev.
William Sheafe Chase, "reformer,"
has threatened to "spank" those two
bodies for their failure to suppress
the film industry, and he will be a
leader in the campaign to regulate
films.
Riesenfeld Going to Chicago
Hugo Riesenfeld, newly appointed
director of United Artists theaters,
leaves today for Chicago, where on
Dec. 26 he will open the United
Artists theater. He will remain in
Chicago for some time after the
opening. He is to have charge of all
houses operated by the circuit, which
include the Chicago, Detroit and Los
Angeles houses and will make his
headquarters at Los Angeles in order
to cue pictures while in the making.
A Review of Reviews
By LILIAN W. BRENNAN
"Love," the new Garbo-Gilbert re-
lease is a desirable box office bet.
The stars at their best. Pathe's
production of a story based on the
famous old Longfellow poem, "The
Wreck of the Hesperus," is sched-
uled to please the children very
much. They'll realize that the au-
thors of the screen play have taken
considerable liberty with the original
but the outstanding climax wherein
the skipper binds his little daughter
to th^'fim*t''Tras B&«n faithfully re-
tai>Ed,.^dult audiences will find it
etty poor hokum. \
"The Tigress" presented Dorothy
Revier as a fiery gypsy, princess who
went forth to kill buft fell in love
with her victim. Good production
^nd interesting aprlosphere here.
"Madge BeliaiTly did some extraor-
dinafy^-thtngs, in "Very Confiden-
tial," by way of landing a rich sweet-
heart. Impossible story but the au-
dience seemed to enjoy its comedy
bits.
The mystery lovers have two com-
ing their way. "The Thirteenth
Hour" is a popular thriller that,
keeps the suspense mounting right
up to the last shot. Napoleon, the!
new police dog, plays an importanti
part in tracking down the arch-crim-«
inal, played by Lionel Barrymore,|i
Then there's "The Wizard," a crime'
melodrama centering around a crazed
scientist who uses an ape-man as a;
instrument of vengeance. It di
velops a lot of wierd and spook, _
thrills that will hold the average au--
dience.
Esther Ralston in "The Spotlight"
made a fair story wholly interesting
by her ability to keep the audience's
attention focused upon herself. Frank
Tuttle's direction did the rest. "Thei
Temptations of a Shopgirl" and "Thj
Adventurous Soul" offered avera
melodramatic entertainment.
Buzz Barton, the boy cowbo;
came along in another winner, "T
Wizard of the Saddle" and Thund^?
one of the police dog stars, did higS
stuff splendidly in "Wolf Fangs," a
picture loaded with beautiful shotji
of Mt. Baker National Forest.
Van Praag to Head "U"
Sales Force in West
(Continued from Page 1)
alignment of the sales force. He suc-
ceeds Henry Herbel, who becomes
Chicago manager, succeeding Leroy.
Alexander.
Van Praag will be succeeded by
Morris Joseph, now manager at New
Haven, while the latter will be re-
placed by Leo Abrams, at present
sales manager covering Brooklyn.
Loew's Takes Over Park
Plaza in O'Reilly Deal
(Continued from Page I)
first went to Universal in conjunc-
tion with the Park Plaza in the
Bronx but O'Reilly recently made h
deal whereby he again secured con
trol.
Loew's Ball Jan. 7
The fifth annual Loew-M-G-M en
tertainment and hall will be held at
the Astor, New York City, Jan. ?■
the new ford
^ Why is Henry Ford bringing out a completely new car? Why did he alter
his plant at a cost, according to the New York Times, of $1,000,000 a day?
Because Mr. Ford discovered it's a new world. Because he found this 1927
public demands something more than just a motor car that runs. Because
people of today crave speed, novelty, smartness, color and beauty. ^ Mr. Ford acted wisely and at
once. He discarded yesterday ^s Ford and offers a new Ford in the modern manner. Result — orders
by the hundred thousands, before the new Ford was even shown. ^ This changed public are your
customers, Mr. Exhibitor. They insist on up-to-dateness, the daring, the unusual, on the screen.
Fortunately you can give it to them. Without the worry and expense it cost Mr. Ford. ^ Paramount
foresaw public taste would change. Paramount is releasing the new, modern type of motion picture.
"Beau Geste", "Underworld", "Way of aU Flesh", Clara Bow, "Gentlemen Prefer Blondes", "Last
Command", "Beau Sabreur", "Street of Sin", "Legion of the Condemned", Harold Lloyd in
"Speedy" (prod. Harold Lloyd Corp.), and the rest. Right through Paramount's 100% Program.
^ 1928 models. Hits for these changing times. Their grosses tell the story. You want them. You
need them. Get Paramount now l-v-^'v-v-vv-v-v'vvvv-v-vicvie-v-viivv
THE
•s^m
DAILV
Monday, December 5, 1927
British Censor Board to
Enforce All Rulings
London — J. Brooke Wilkinson, sec-
retary to the board of censors, has
denied that certain bans will be lifted
b\' the board. The denial was made
following controversies regarding the
effect of certain films upon educa-
tional and religious work.
-Some religious incidents which are
not allowed include "the materialized
figure of Christ; religious rites and
ceremonies treated with irreverance,
or in a way calculated to bring relig-
ion into contempt, and even when
the treatment is reverent, exception
is taken if the ceremony is of such a
sacred character as to be unsuitable
for dramatic treatment."
Hamrick Signs for Movietone
Seattle — John Hamrick has signed
Movietone for his Blue Mouse the-
aters of Seattle, Portland and Ta-
coma.
Moscow, Ida., Epidemic Passes
Moscow, Ida. — Public schools are
to reopen this week after ten days'
closing due to infantile paralysis.
F. & R. Sells Chisholm House
Minneapolis — Sale of the Philo,
Chisholm, Minn., to Henry Sosnosky,
has been completed by Northwest
Theaters (Finkelstein & Ruben). He
has managed the house since it was
taken over by the company. The
sale marks first time the firm has
relinquished any link in its chain
with the exception of the Strand,
Sioux Falls, lease of which was
not renewed.
Joe Penner in Chicago
Joe Penner is playing the Chicago
this week, booked over Publix time.
Come On In
The motion picture industry is prepar-
ing to take care of its worthy unfortu-
nates through the
Film Daily
Relief Fund
1650 BROADWAY
New York City
Mail
Your Check
today.
Presentations
Edwards at Baltimore
Lyons & Lyons have booked Cliff
Edwards for the Stanley, Baltimore
for the current week.
Capitol, Scranton, Bookings
Ida May Chadwick is playing the
first half of the week at the Capitol
in Scranton, and Seymour and How-
ard Revue play the second half.
Amalgamated Vaudeville Agency is
handling the bookings.
Blossom Seeley in Washington
Washington — Blossom Seeley is
one of the main attractions at the
Fox house this week.
Acts for Wilkes-Barre
Seymour and Howard Revue are
the headliners at the Capitol, Wilkes-
Barre the first half of the week, fol-
lowed by Ida May Chadwick the
second half.
Sign Kolb & Dill
Los Angele.s — Kolb and Dill, the
newest acquisition to the Fanchon
and Marco group, open their engage-
ment at Loew's State Dec. 16 in an
original musical revue.
I
Book Acts for Brandford
Samuels Musical Agency has book-
ed two acts for the Brandford, New-
ark, N. J., the week of Dec. 10.
They are Bert Matthews, formerly
of the "Lucky" comnqny, and Hal
Murray and Chick Kennedy.
Gene Morgan at Boulevard, L. A. J
Los Angeles — Gene Morgan and "
his orchestra have replaced Abe Ly- i
man at the Boulevard in Los Ang-
eles. Lyman has completed a ten
weeks' engagement with Wesco.
Four Acts for B'klyn Strand
Four acts have been booked for
the Brooklyn Strand by Samuels
Musical Agency for the week of Dec.
10. They are Daniel Lipton, Carlo
and Norma, the Gorilla Dance, and
Robert Stickney.
Coscia & Verdi at Metropolitan
Fanchon & Marco have signed the;
headline vaudeville act of Coscia &
\'erdi, who will start their engage-
ment at the Metropolitan, Los An-
geles, Dec. 15.
Chick Kennedy in Brooklyn
Chick Kennedy is playing the
Brooklyn Strand, the act being
handled by the Samuels Musical
Agency.
Krellbar to Make "Pasteboard Lover"
Krellbar Pictures will start produc-
tion Dec. 12 of "The Pasteboard
Lover" at Cosmopolitan, New York.
Tile picture will be supervised by S.
S. KrcUbcrg. Lawrence Windoni
will direct with Frank Zucker as cam-
eraman
D/^ILY Montlay. December 5, 1927
iUSf^{f^StMiM
Olcott Joining British Firm
German Actress Gets Lead Opposite Barrymore — William K. Howard Reported Joining M-G-M —
Promoters Arrested for Alleged Swindle— Berger Denies Report of Fox Friction — Other Wired News
BRITISH COMPANY SIGNS
OLCOIT AS STUDIO HEAD
Sidney Olcott is en route to New
York from where lie will go to Eng-
land to become director general of
the British Lion Film Corp., headed
by Sir Kdgar Wallace. Production
IS to be started by the British firm
early in January. Olcott signed a
long term contract in negotiations
with Holmes C. Walton.
Reports of Friction are
Denied by Ludwig Berger
Ludwig Berger denies there is any
friction between him and Fox and
that there has been but a postpone-
ment of his first production.
Cast for "Thoroughbred"
John Fox, Jr., juvenile, has been
signed for the role of a jockey in
Universal's "Thoroughbred."
Adapting "Woman Disputed"
Adaptation of Denison Clift's "The
Woman Disputed" is being done by
.\gnes Christine Johnston for Norma
Talmadge.
Wrote "Honky Tonk" Script
Hope Loring wrote the script of
"Honky Tonk" for Paramount, star-
ring George Bancroft.
Otto Matieson as Napoleon
Otto Matieson is cast as Napoleon
in "Napoleon and Josephine" for
Technicolor. Margaret Livingston
appears opposite.
Hawks Adapting "Michigan Kid"
Jack Hawks is adapting "The
Michigan Kid," in which Norman
Kerry will star for Universal under
direction of Irvin Willat.
Denny's Next Chosen
"Be Yourself" is the title of Reg-
inald Denny's next vehicle. It is an
original by Harry Hoyt and will be
directed by William Seider.
Loaned for "Walking Back"
Arthur Lake has been loaned by
Universal to Cecil B. De Mille for
a role in Vera Reynolds' "Walking
Back."
Forum Signs for Entire
Pathe Feature Output
The Forum, which John P. Goring
lud Jack F. Truitt have just taken
jver from Pantages, is to have Pathe
ilnis as backbone product under a
^ontract closed. The agreement calls
'"or playing of the entire group of
^athe features.
Joining M-G-M?
William K. Howard, it is re-
ported, will join M-G-M on ex-
piration of his present contract
with De Mille.
Camilla Horn Gets Lead
in John Barrymore Film
Camilla Horn has been substituted
for Dorothy Sebastian in "Tempest,"
John Barrymore production for
United Artists. The change was
made necessary by M-G-M's recall
of Miss Sebastian to play opposite
Ramon Novarro. Sam Taylor has
succeeded Slav Tourjansky as direc-
tor, and several changes in the story
will necessitate a number of addi-
tional weeks in production.
Start "Champion" Series
Shooting has started on the first
of the six Champion productions fea-
turing the new dog star. Gareth
Hughes and Josephine Hill play the
leads in the first two "The Devil
Dog" and "Fangs of Hate."
Lane Completes "Fandango"
Lupino Lane has finished "Fan-
dango," for Educational.
Ken Maynard's Next
Charles R. Rogers is producing
"The Canyon of Adventure" for
First National, starring Ken May-
nard under direction of Harry Joe
Brown.
Directing Comedy Team
Mervyn Le Roy is directing "Aces
Up" for F'irst National, starring
George Sidney and Charlie Murray.
Rogell May Produce
Indications are that Albert Rogell
will establish his own producing com-
pany. He has bought a lot of ma-
terial, including the rights to "Me-
Gangster," which ran in the "Satur-
day Evening Post."
Buchowetzki on Way East
Dimitri Buchowetzki has left for
New York.
Varconi Opposite Patsy Miller
Victor Varconi, De Mille player,
plays opposite Patsy Ruth Miller in
"The Tragedy of Youth," her first
Tiffany-Stahl under her four picture
contract with the company.
Long Rim Policy for Criterion
Wc>co intends to make a long run
house of the Criterion with a two-a-
day policy and $1.65 top. F. A.
Cruise is manager of the house.
Stock Fraud Charged to
Story Film Promoters
.'\lleged to have sold more than
$10,000 worth of stock of Story Pic-
tures, Inc., Charles Wordcn, George
A. Durland and Orville V. South-
worth have been arrested on a swind-
ling charge.
Tiffany Plans Negro Film
Carolyn Snowden and Stepin
Fcchet are to be co-featured in an
all-Negro picture which will be pro-
duced bv Tiffanv-.Stahl.
Tearle Returning to "Legit"
Charging a conspiracy exists to
keep him off the screen, Conway
Tearle states he is returning to the
legitimate stage.
Melford to Direct "Charlatan"
"The Charlatan," Conrad Veidt's
next picture, will be directed by
George Melford. Robert Lee adapt-
ed the play for the screen.
Directing Next Ralston
Dorothy Arzner is to direct Esther
Ralston in "Devil May Care" for
Universal.
'Blood Ship" Sequel Planned
Columbia is planning a sequel to
"The Blood Ship." with the same
director and cast.
To Attend N. Y. "Helen" Premiere
Maria Korda and Margaret Ettin-
ger left Saturday for New York.
They will attend opening of "Helen
of Troy," at the Globe, Dec. 9.
Allen in "Kelly" Cast
Alfred Allen has been assigned a
role in "Has Anybody Here Seen
Kelly," which William Wyler is di-
recting for M-G-M with Bessie
Love and Tom Moore featured.
"Noose" Titles by Graham
Garrett Graham is titling "The
Noose," Richard Barthelmess film
for First National.
Taylor and Milestone Assigned?
Sam Taylor and Lewis Milestone,
it is reported, will complete "Tem-
pest," John Barrymore production
which Slav Tourjansky, Russian di-
rector, has been directing. Tour-
jansky started the film when Frank
Lloyd resigned.
Polish Girl in Howard Cast
Linda Landi, Polish player, has
been cast for "My Country," which
William K. Howard is directing
for De Mille with Rudolph Schild-
kraut and Louise Dresser. Milton
Hoffman has been cast for the picture.
A Little
from **Lots*'
Bj RALfH WILK
Hollywood
LEW CODY and Harry J. Brown,
his associate, are all smiles these
days, because Lew has smashed
house records on the vaudeville tour
he is now finishing. Lew has been
on tour for 12 weeks and had to re-
ject many new bookings, so that he
might come to Hollywood for the
holiday season.
By the way, Hari-y saw
Lew's act in Philadelphia and
Milwaukee. Harry and Lew
will not make any final plans
regarding the latter' s future
activities until after Lew's
return on Dec. 11.
College degrees and diplomas are
numerous at the Paramount studio.
Among the writers who have at-
tended college are Lloyd Corrigan,
whose alma tnater is California;
John Monk Saunders, Washington;
Charles Furthman, Notre Dame;
Monte Brice, Columbia; Doris An-
derson, California; Ethel Doherty,
Southern California; Jules Furth-
man, Northwestern; Norman Mc-
Leod, Washington; Herman Man-
kiewicz, Columbia; John Goodrich,
Columbia.
♦ * *
Passing Show: Felix Young
buying flowers; Adolphe Men-
jou, Victor Vajda and Kathryn
Perry interested spectators at
the dog show.
Dave Butler is cheery these days,
as he reads the various reviews on
"The High School Hero," the first
picture he has directed. By the
way, Dave is one of the best little
golfers in Hollywood, although ive
use this expression figuratively, as
he is really a broad-shouldered, xip-
standing athlete.
* * ♦
Our old friend, Jimmy
O'Donahue continues to at-
tract much attention. Jimmy,
veteran writer, worked on
"What Price Glory" and
"Two Arabian Knights." He
is now at Universal.
Speaking of colleges, Clive Brook
was educated at Dulwick college, in
England, while Arnold Kent receiv-
ed his education at the Joseph \'erdi
college in Florence, Italy.
THE
8
MB
■^^
DAiLY
Monday, December 5, 1927
DAILY TIPS WHICH MEAW DOUJUJS FDC SUOWMEN
"Now We're in the Air"
(Paramount)
Marquee display consisted of a
miniature airplane with two large 24-
sheet cut-out heads of Beery and
Hatton on top 6f the 'plane. The
heads of Beery and Hatton revealed
a large set of goggles over their
eyes which made them hideous and
funny looking. A propeller on the
front of 'plane was kept continually
revolving while the whole display
was lit up with red lamps. — Jack L.
Hobby, Tampa, Tampa, Fla.
"Shanghai Bound"
(Paramount)
Four days in advance, six old fliv-
vers were repainted in Chinese de-
signs and were driven all week by
their owners for two passes each.
Title of picture, theater and play
dates were also painted on flivvers. —
R. B. Kelley, Texas, San Antonio,
Tex.
"Underworld"
(Paramount)
The sheriff furnished all sorts of
weapons for the lobby display includ-
ing tear bombs, brass knuckles, lead
pipes, dope, handcuffs and other mis-
cellaneous weapons Bertillion meas-
urements of two well-known bandits
were displayed. These men staged
a hold-up at the theater over a year
ago and were caught immediately
afterwards. — Evert R. Cummings,
Fort Arrnstrong, Rock Island, 111.
"What Price Glory"
(Fox)
Rented a street car which covered
the town carrying a banner down en-
tire length of both sides. Window
cards were pasted in every window
of the street car. As the car had the
freedom of the road, it traversed all
the lines and the publicity reached
every section of the town. — Tim
Roberts, Opera House, Mansfield, O.
Improve Hackettstown House
Hackettstown, N. J. — Abraham
Rosen has purchased the Strand from
the estate of Klotz & Ackley, and
proposes to make improvements cost-
ing $75,000, including installation of
a Kilgen organ. The capacity will be
enlarged to 1,200.
Todd Back in Cheyenne
Cheyenne, Wyo.— M. H. Todd,
former manager of the Princess, has
returned here as manager of the Carl
Ray theaters. He succeeds Frank H.
Johnson who has taken over man-
agership of a Pantages house in Los
Angeles.
New House for Phoenixville
Phocnixville, Pa. — Joseph A. Wax-
man, Philadelphia broker, has closed
a deal with a Philadelphia syndicate
which will build a $300,000 theater
seating 1,500. The house will be
ready to open in the spring. Wax-
man is a brother of A. P. Waxman,
head of Warner's advertising and
publicity staff.
KEITH REPORT FOR 6
MONTHS SHOWS DROP
Net profit of $761,832 is shown by
B. F. Keith Corp. in its report cov-
ering the six months ended June 30.
This is equivalent to $1.90 a share
on the 400,000 shares of common
outstanding, and compares with, $853,-
110, or $2.15 a share in the six
months ended June 30, 1926.
In outlining expansion plans of
the corporation, "The Wall Street
News" states that investors probably
will be given an opportunity in the
near future of purchasing preferred
stock. The common stock always
has been closely held. As recently
reported, the company is negotiating
with bankers for the sale of preferred
stock. Sources close to the manage-
ment intimate that the amount of this
issue may be between $10,000,000 and
$20,000,000.
Public participation in the securi-
ties of the B. F. Keith Corp. is con-
fined to its first and general re-
funding mortgage 20-year six per
cent gold bonds due March 1, 1945, an
additional $2,000,000 of which has
been listed recently on the Stock
Exchange. This issue was offered
for sale about two weeks ago, and
has been entirely sold.
Earnings for the nine months
ended Sept. 30, are understood to
have been higher than in the corres-
ponding period a year ago. It is
expected by those in close touch with
the corporation's affairs that final
showing for the full year of 1927
will be in excess of the $1,187,954, or
$2.97 a share on the outstanding com-
mon reported in 1926.
Northcenter to be Reopened
Chicago — Edward Dayton, former
Kenosha, Wis., showman, and Bruce
Godshaw, publicity manager of the
house, plan to reopen the Northcen-
ter, closed since Lubliner & Trinz
withdrew from the house. Business-
men of the community are to co-oper-
ate to keep the house open. The
house seats 2,700. Dayton is a mem-
ber of the firm of Dayton Bros., now
building the Ritz, Lake Geneva, Wis.
Granite City House Closed
Granite City, 111. — The Wilson is
closed. Dewey Gray resigned as
manager a few weeks ago.
New Owner at Chesterfield
Chesterfield, 111. — William S. Dews
has purchased the Metro from Mau-
rice Moore.
Salem, Mo., Lyric Sold
Salem, Mo. — The Lyric has been
taken over by W. A. Donaldson.
J. L. Bangert was the former owner.
Piedmont Hooise Changes Hands
Piedmont, Mo. — C. L. Bennett has
sold the Princess to A. G. Pierce.
Thayer, Mo., House Sold
Thayer, Mo. — H. C. Simmons has
sold the Royal to Dean W. Davis.
And That's That
By PHIL M. DALY
AL RUBEN who has been burn-
ing up the track as an insur-
ance broker in the industry, has just
written Harold B. Franklin on an
$850,000 life insurance policy.
Everyone that knows Al, who com-
bines hard-headed business judgment
with a winning personality, shares in
congratulations on his success.
While his pep and enthusiasm,
helie the fact, Gordon S. White, Edu-
cational's genial advertising and
publicity head, is getting old. He
found that out when, after a pro-
longed absence from the alleys, he
resumed bowling the other night.
Stiff muscles and et cet. tell the
story.
The whole country's gone Pathe,
it seems, judging by reports on Pathe
Week, now being observed through-
out the nation. What a sendoff for
the company, following the merger,
showing that the company is profit-
ing by its exhibitor good-will.
Here's a bow to Phil Reisman and
Harry Scott on the success of the
drive.
Director: "We gotta new scenario
here called 'Justice'."
Cameraman: "Sure, I know. Slow
motion stuff." — New York Post.
German Licenses Up
to 170, Not 85, in 1928
(Continued from Page 1)
a year beginning March, 1928, and
not 85 in 1928 and the same number
the first six months of 1929. This
division will be made on the basis of
the number of German films distrib-
uted by different organizations in
1926 and 1927. German films placed
in production by Dec. 31, 1927, will
receive "kontingent" treatment— one
imported film for each German pic-
ture made — as heretofore.
German exchanges, including
American firms established here such
as Parufamet are protesting against
that portion of the regulations which
permit the Federal film commissioner
to withhold 90 permits for allotment
as he sees fit.
It is the holding back of these
permits which is causing most of the
protests, because it is realized that
the film commission will easily have
it in its power to mete out preferred
treatment in any direction it may,
choose.
Bellefonte Theaters Leased
Bellefonte, Pa. — John P. Fretz ofi|
Troy, has leased the Scenic and
Moose from Mrs. Margaret Brown.
Fall River House Reopened
Fall River, Mass. — The Empir
reopened after undergoing extensive
remodeling and refurnishing.
PATHE NEWS
-J
— leads for 15 years
in Huntington, W. Va*
Huntington, W. Va.,
Nov^ber 30, 1927.
Ray Hall, Editor,
Pathe News, N. Y.
We have used PATHE NEWS for
the past fifteen years. Consider it the
best News we have ever shown in our
theatre. We will continue to use the
best, namely PATHE, in our theatre.
LYRIC THEATRE.
Jl^r NEWSPAPER
oy FILMDOM
ALL THE NEWS
ALLTUE TIME
VOL. XLII No. 56
Tuesday, December 6, 1927
Price 5 Cents
Riding 'Em LOEWS
M
AX \ months ai^i) this
editDiial typewriter be-
gan to pound home the
futility and economic extravag-
ance which the misuse of pres-
entations had saddled upon the
exhil)itor.
In the last few days several
corroborating statements have
reached the public prints. Joe
Schenck takes an awful wallop
at the overextended practice.
."-^am CJoldwyn in a quick follow-
up calls the system everything
from ruinous to pernicious. Pete
W'oodhull exhorts exhibitors to
get the urge for a "back-to-the-
tilms" movement. Here and
there the opposition is grow-
ing. We're revolutionists
enough to let forth with a couple
of cheers.
Sharpening the Shears
It is whispered tliat the luxt few
Iweeks will see a meeting of inipor-
|tant chain heads at wiiich presenta-
tions in their bloated form will be
iiscussed. The idea is to trim them
-not to cut them out — to some sort
Df respectable proportions. It is our
/ish then that when the theater exe-
butivcs get together, they exercise
Sufficient sound business judgment to
forget their individual opinions in fa-
/or of conclusions that are best for
[heir theaters and their stockholders.
How It Fits In
A fine example of how important
lie picture theater is to the com-
Iminity :
In Bayonne, N. J., 100 business
|nen are considering Ijuilding their
pwn theater provided an existing
kouse, now closed, is not reopened
\y its owners. One of the main
Items in the town needs new life,
|hiefly to skyrocket reaUy values. It
figured a picture theater is the
jjne way to bring about the desired
|nd.
153 Separate Groups
Right in the thick of the 1928 Year
look. The staf? is hitting it off on
pi cylinders. Loose ends that lead
11 over the world being gathered in
^pidly. Constant unearthing of new
id interesting information. For ex-
iple, 153 active organizations em-
tacing thousands of names consti-
pte a phase of the industry of which
;nefal knowledge is sparse. Busi-
iss, welfare, social, these purposes
id others are embraced. Interest-
lilANAPOLIS FIELD
IndianaiJolis — Loew's again intends
to invade the local field, reopening
the Palace which has been closed
since July 31, when the B. F. Keith
Corp., relinquished its lease
Loew"s has just completed a deal
for purchase of holdings of local in-
terests in the theater, acquiring $212,-
500 of stock in the latest deal. This
brings the firm's total interest in the
house to $425,000. It now owns all
stock except $465,000 of first pre-
(Continucd cm Paye 8)
Louisville Musicians Join
Keith Sympathy Strike
Louisville — Approximately 20 union
musicians employed in Keith's three
picture houses and one vaudeville
theyter here walked out after the last
performance Saturday night to join
stagehands and operators in a sym-
pathy strike. The latter group struck
I wo weeks ago after it was learned
that the National had refused to hire
a maiiUcnance man when the house
opened recently.
I
KANN
Number of Subjects Listed
for K.C. Meeting Dec. 12
Kansas City — Discussion of the
pniceedings of the Trade Practice
Conference, music tax, Sunday
shows, proposed legislation and the
labor question are some of the mat-
ters that will engage attention of
(Continued on Page 8)
Ohio Exhibitors Aroused by
Paramount's Home Service
F. & R.to Appeal
Mirmeap)olis — Decision of
Federal Judge Cant which or-
ders Finkelstein & Ruben,
William Hamm and the Twin
City Amusement Trust Estate
to pay to former stockholders
of the Miles Theater Co., $582,-
000 plus interest and 12,000
shares of stock alleged to have
been acquired through fraud,
will be appealed to the Circuit
Court and, if lost, then to the
Supreme Court. This is the
statement made by an execu-
tive of the company, which
means final decision will not
be forthcoming for about a
year. Control of the Garrick
is involved.
Two Fight Film Suits
Are Filed in Ohio
Columbus, O. — Suits involving
Dempsey-Tunney fight pictures have
been filed in both the Ohio Supreme
Court and the Federal Court, one
asking that the director of education
(Continued on Page 8)
NO INDT'T UNITS FOR
F. N., EXCEPT BOB KANE
Hollywood — It is understood First
National is eliminating outside pro-
ducers with the exception of Robert
(.Continued on Page 8)
25 UNITS MAKING FILMS
FOR USE BY AMATEURS
Existence of at least 25 amateur
producing units in the United States
and abroad is reported by the Ama-
teur Cinema League. The types of
(Continued on Page 8)
Help!!!
Growing steadily every clay hut not quite as fast as the com-
mittee would like. Almost $2,000 now. Don't wait until the last
moment. Send in your check today to the Film Daily Relief Fund.
Fvery penny goes to charity in YOUR husiness. The committee
gladly give their time, The Barnes Printing Co. donates the stationery.
The Film Daily pays all administration expenses. Jacoh Cooper-
smith, a certified accountant, will regularly audit the accounts gratis.
Surely such a splendid and worthy cause merits the sincere consid-
eration and help of every man in this industry in New York City.
The list of donors is growing in excellent style. This honor roll
iContitm*d on Pagt 2)
Letter of Protest is Sent
Adolph Zukor by
State Unit
Columbus, O. — Protest against
Paramount's circular soliciting use of
pictures in the home is voiced by the
Ohio exhibitor association in a tele-
gram sent Adolph Zukor by P. J.
Wood, business manager of the state
unit.
The company's circular issued over
the signature of Paul Goldman, "spec-
ial exhibition department," states;
"Let us provide a motion picture
program to be selected from our
many currently released Paramount
(Continued on Page 8)
MORE LIBERAL TRUST
LAWS ASKED BY DAVIS
Washington Bureau of THE FILM DAILY
Washington — Liberalizing of the
anti-trust laws to unshackle i'ld' 'rial
efficiency, by permitting con-"iida-
tions and combinations wheri ihey
are not in confilict with public I'licy,
is urged by Secty. of Labor Davis in
his annual repojt.
F.N.-Stanley Group to
Leave Today for N.Y.
Los Angeles — Their survey of
West Coast theaters completed for
the Stanley Co., as a preliminary
step in negotiations of Stanley to
take over West Coast ThcatTs and
control of First National, C ^rd B.
Hawley and Richard \. .viand
of First National, Abe Sablosky and
Jacob Fabian leave today for New
York.
Notables Make Promise?]
to Attend T.O.C.C. Ball
Invitations have been acc<-pted by
the following notables to attend the
annual supper and dance of the T.O.
C.C. at the Plaza. New York, Dec.
16: U. S. Senator Royal S. Copeland,
Justices Walsh, Yalente, Mahoney,
Schmuck, Collins, Salmon and Ker-
nochan, John H. McCooey, John A.
Lynch, borough president of Rich-
mond, J. J. Bvrne. borough president
of Brooklyn, .SberiflF Charles W. Cul-
kin and Fire Commissioner Dorman.
Governor Smith and Mayor Walker
may attend.
THE
-;xi^
DAILV
Tuesday, December 6, 1927
VoLXLIINa.56 Tuesday, Dec. 6, 1927 Price 5 Cents
iOHN W. ALICOATE
Puliiishir
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. V., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York. N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 menths,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday,
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel: 'Phone,
Drexel 7000 and Washington 9794. London-
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London. W. I. Bet
lin — Lichtbildbuehne, Friedrichstrasse, 225.
Financial
In a market which was slightly upward in
tendency yesterday, American seating com-
mon rose 2 points to 42 and Fox Film "A"
went up IK points to 19Vi.
Am. Seat. Vtc
*Am. Seat. Pfd...
•Balaban & Katz..
*Bal. & Katz Vtc.
Eastman Kodak . .
Eastman Kodak Pfd
*tFilm Inspection .
♦First Nafl. Pfd..
Fox Film "A"...
tFox Theaters "A'
ttKeiths 6s 46 ...
*Intern'l Project. .
Loew's, Inc
tjLoew's, 6s 41ww.
ttLoew's,6s41x-war.
M-G-M Pfd
M. P. Cap. Corp.
Pathe Exchange . .
Pathe Exch. "A".
ttPathe Exch. 7s37
Paramount F-L . .
Paramount Pfd. . . .
ttPar.Bway.Si-^sSl.
**Roxy "A"
**Roxy Units . . . .
**Roxy Common . .
**Skouras Bros. . .
Stan. Co. of Am. .
tTrans-Lux Screen
**United Art. Com.
•♦United Art. Pfd.
*Univ. Pictures .
•Univ. Pict. Pfd.
tWarner Bros.
Warner Bros. "A
High
42J4
Low Close
40-4
167
12'5
167
125
79!4
21 M
100
78 M
21
100
60 '4
59'/«
^')V*
99
106^
106
25'/«
25
67/«
67/r
5
4Vi
23
22 ?4
84
84
llOM
109f^
121'/,
121-/8
101
100^
27
29
30
33
634
7%
35
36
55
iW^
1 4%
4%
. 14
15
. 80
85
: i25/«
\2V-,
' 235/.
22%
42
48
60 J^
73J4
167
125
10414
79/2
21M
100
10
59^
99
106^
25 Ks
6^
4}4
22?4
84
1095/^
121J^
lOO^i
56
4-H
98
98
12/2
23 5^
Sales
1,600
100
10
5,300
7,500
33
9,366
7
11
400
100
200
400
10
3,800
200
11
500
300
1,400
Help I
{Continued from Page 1)
is being printed every day in The
Film Daily. If your name is not on
this list put it there without the de-
lay of another day. Charity begins
at home and in making up your
Christmas charity budget don't for-
get your OWN industry.
Among those sending in checks
yesterday were: Dave Bernstein, Pat
Dowling, Mabel D. Riesenfeld, Eddie
Saunders, Bob Lynch, Oscar Neu-
fcld, Walter Lindlar and the Barnes
Printing Co.
Watch This List Grow
Will H. Hays
George Weeks
Ed Schiller
D. A. H. Giannini
Jimmy Grainger
Charles B. Mintz
Bruce Gallup
Jim Normanly
Don Mersereau
M. J. Mintz
Victor Shapiro
Moe Streimer
Billy Brandt
Red Kann
Dave Bader
Marvin Kirsch
Leo Klebanow
Tommy Goldberg
J. E. Storey
Frank Walker
Artie Stebbins
Jack Alicoate
W. A. Caliban
Edna Sussman
Harry Reichenbach
Abe Blank
George H. Davis
Nathan Burkan
Ned Depinet
William Massce
William La Portes
Bert Adler
Eddie Grainger
R. A. Rowland
Mrs. Harry Reichenbach
The Film Bureau
Harry Buxbaum
W. Ray Johnston
Al Lichtman
Jerry Beatty
A. Pam Blumenthal
W. F. Rodgers
J. M. Frere
S. B. Perlkins
Eureka Amusement Co.
Emil Bemstecker
David Loew
E. M. Schnitzer
Joe J. Lee
Harry Buxbaum
J. Homer Flatten
Dave Bernstein
Pat Dowling
Mabel D. Risenfeld
Eddie Saunders
Bob Lynch
Oscar Neufeld
Walter Lindlar.
Barnes Printing Co.
'Last Prices Quoted ""Bid and Asked (Ovei
the Counter)
tCurb Market ttBond Market
Ufa Denies Influencing
German Import Rulings
Taking exception to an editorial
published in THE FILM DAILY
for Dec. 1 in which the attitude
of the Ufa was criticized in connec-
tion with the new German import
regulations, Frederick Wynne-Jones
in a letter stated yesterday:
"The inference of your article is not based
upon facts. It seems that a deliberate at-
tempt has been made to convey the impres-
sion that while Ufa in America is contem-
plating expansion without opposition from
the trade here they were, at the same time
in Germany, responsible for regulations which
were directed against the American film in-
dustry."
The same communication enclosed
text of a cable from Berlin which
pointed out that, as a result of the
recent Economic Conference at Gen-
eva, "kontingents" have been abol-
ished; that the German Government
will grant 260 permits for the 1928-
1929 season and that 80 "kontingents"
to cover the period to April 1, 1928
when the new rulings become effec-
tive will be issued. In this way, a
total of 340 is arrived at. However,
the letter makes no mention of the
fact that German Government will
hold back 90 permits for disposal as
it sees fit, thus cutting the available
total to 250. Berlin cables to THE
FILM DAILY makes no mention of
80 "kontingents" to cover the period
from the present date to April 1,
but merely state that all pictures
placed in production in Germany up
to and including Dec. 31, 1927 will
be handled on the present one-for-
one basis regardless of what the num-
ber may be.
Sail on the 7th
London — Mrs. Caroline Loew,
widow of Marcus Loew, and Arthur
M. Loew sail for New York to-
morrow.
NC)TE: Balaban & Katz is listed on the
Chicago Board; Skouras on the St. Loin~
Stock Exchange and Stanley in Philadelphia
Confirm Van Praag Appointment
Universal yesterday ct)n firmed
THE FILM DAILY'S" exclusive an-
nouncement that M. Van Praag has
been promoted to the position of
western sales director succeeding
Henry M. Herbel, who become Chi-
cago branch manager replacing Lcroy
Alexander. Phil Dunas, special rep-
resentative, has been named Pitts-
burgh manager replacing Al Sugar-
man.
HENNEGAN
Program
Covers
special Designs for
all Holidays.
Write for Samples
The HENNEGAN CO.
Cincinnati, Ohio
Buys Theater Interest
Rockville, Mo.— R. E. Duley has
purchased an interest in the Com-
munity.
Woodhull at N .C. Convention
R. F. (Pete) Woodhull will leave
the latter part of the week to attend
the annual convention of the M.P.T.-
O. of North Carolina at Charlotte,
which takes place Dec. 12-13.
Cohen in London
London — Milton Cohen of Inter-
Globe Export has arrived from the
States.
Lorch At Pathe Exchange
Chicago H. S. Lorch has been
appointed manager of the Pathe
branch, succeeding P. S. Gillick.
Lorch recently became president of
the Film Board.
AMALGAMATED
VAUDEVILLE AGENCY
Attractions for
Picture Theatres
Standard Vaudeville Acts
1600 Broadway, New York City
Phone Penn. 3580
I
In America it's
T/ie Film Daily
In England it's
The Daily Film Renter
Edited by
ERNEST W. FREDMAN
Those in the motion pic-
ture industry who take
their work seriously
should read both of these
newspapers every day.
They are as important as
opening your mail in the
morning.
THE
DAILY
FILM
RENTER
covers
everything
and goes
everywhere
l«
SUBSCRIBE TODAY
Send $15.00 for One
Year's Subscription
to the Publisher
58, Great Marlborough Street
LONDON ENGLAND
Tuesday, December 6, 1927
OAILV
BUSINESS BOOM SEEN
BY"
yy
Fox Sales Head Predicts
Betterment of 30 Per
Cent Next Year
Los Angeles — Business next year
will 1)0 at least 30 per cent greater
than at present, James R. (Jimmy)
(Irainger, general sales manager of
Fox, states. He bases his belief on a
study of condition made in a nation-
wide trip.
Three principal reasons will contri-
>ute to the business increase, says
("■rainger, first, new young faces on
the screen, second, the manner in
which producers have kept faith with
the public, and third the advent of
talking films.
Developments at Coast studios are
outlined by telegraph today and
every day. Yesterday's highlights
5« page 4, this issue.
Langdon Heads Memphis Branch
Atlanta — Phil Longdon, connected
with the sales department of Para-
inount's Atlanta branch, has been ap-
)ointed exchange manager at Mem-
)his, the appointment having been
iiade by Harry C. Ballance.
Mrs. Dillard with Eltraban
Atlanta — Mrs. T. E. Dillard, con-
tected for several years with United
\rtists, has joined Eltraban and will
:ravel as representative of Gotham
tiroductions in south Georgia and
Florida.
Bessemer City House Changes Hands
Bessemer City, N. C. — Beam Bros.
Plumber, of Shelby, yesterday took
^ver the Dreamland, from Carrol
Jros., remodeling and redecorating
re planned.
Buckner Named Tiorner Aide
Atlanta — Carl D. Buckner, formerly
lanagcr of the National, Greensboro.
C, and more recently manager of
fie Carolina, Elizabeth City, N. C.
id Playhouse Theater, Statesville.
C. has been made assistant gen-
t-al manager of Carolina Theaters
fe will assist Jack Turner.
Peavy Holds House-Warming
if Atlanta — House-warming was held
isterday at FBO's new exchange,
(3 Walton St. C. L. Peavy is man-
;er.
I^ern Transferred to Indianapolis
^Cincinnati — H. H. Hern, manager
the TifTany-Stahl exchange has
|en transferred to Indianapolis,
liarles Winer, division manager,
ill take over Cincinnati temporar-
i until appointment of a new man-
i er.
Loew's Takes Over Park Lane
Eoew's has taken over the Park
!ine, and not the Park Plaza as
leviously stated. The deal was
osed with Charles L, O'Reilley.
Sunday Shows Victor in
St. Petersburg Vote
St. Petersburg, Fla. The tight fur
."Sunday shows in St. Petersburg
came to a feverish climax when the
heaviest vote ever cast in the city
decided in favor of the theaters. The
city's referendum election brought
men and women, white and colored,
the aged and infirm, the young and
vigorous to the polls and the final
count showed a total of 7,337 favor-
ing Sunday shows and 5,666 op-
Iiosed.
By daylight crowds had assembled
at the City Hall, the one voting
place in St. Petersburg, and a rush
was made for the windows as soon
as the polls were opened. Hundreds
of voters waited in line two and
three hours during the heaviest rush,
and opponents of Sunday shows
made impassioned speeches in an ef-
fort to keep the city closed.
Mandamus proceedings may be re-
sorted to in an effort to prevent the
openings, but the referendum found
the leading business man and a host
of the most prominent citizens in
the city solidly behind Sunday open-
ing. Theaters, restaurants and
other business enterprises have suf-
fered heavy losses since the city
forced the Sunday closing issue. As
a result of the closing St. Petersburg
fans traveled by automobiles and bus
lines to Tampa, only about an hour's
ride, and spent the entire Sunday
there.
Jacksonville House Raises Price
Jacksonville, Fla. — The Casino,
known as the Bay Street has ad-
vanced its admission from ten to 15
cents for adults. The price remains
ten cents for children. The Rialto.
at Forsyth and Main, which had long
been a popular 10-cent house, raised
to 15 cents after its re-opening.
Movietone at Jacksonville
Jacksonville, Fla. — Fox Movietone
will be installed in the Imi)erial Dec.
8, in conjunction with ''Seventh
Heaven." Movietone will become a
regular institution at the Imperial
being offered in conjunction with
feature pictures.
Free Shows at Memphis
Memphis, Teiin. — Starting Dec. 11,
free Sunday afternoon concerts and
picture shows will be given by the
city at the .'\uditorium. Musical or-
ganization will put on the programs.
There will be some kind of enter-
tainment every Sunday afteriidon
through the winter and earl\ spring
Nat Barach Resigns
Cleveland — -Nat Barach. central di-
vision manager for Warners has
been obliged to resign on account of
poor health. Barach is arranging to
take his family to Florida. Max
Milder will have supervision over
the central division in his capacit\ as
sales manager for this section.
"U" Style Expert in N. Y.
Johanna Matieson, style expert and
costume designer at Universal City,
is in New York for a brief visit.
Lee Langdon at Albany
Albany, N .Y. — Lee Langdon now
is operating the Central.
Presentations
Billy Myers at Milwaukee
Hilly .\l\irs is l)0(pk<.(l at ihi, Wis-
ci)ii>in, .Milwaukee, this week
Romanelli in Toronto
i (irunlci l\cini;iiKlli is a >tagi- at
traction at the Tivoli for the cur-
rent weik.
Sophie Tucker at Oriental
Sophie Tucker is headlining at the
Oriental, Chicago.
Wellington Sisters in Montreal
'i"he \\ cllington Sisters are one of
the principal stage attractions at the
Capitol, .Montreal.
Helen Yorke at Buffalo
Helen Vt)rke is playing at the Butf-
alo, in Buffalo this week.
Follies in Providence
Freeborn's Follies are on the pro-
gram at Fays' Providence, being
booked by Amalgamated Vaudeville
Agency.
Albertina Rasch Girls at Tivoli
The Albertina Kascli Girls are
playing the Tivoli, Chicago, over
Publi.x time.
Fays' Rochester Books Farnum
Frank I-'arnuni and his company
are the main attraction at Fays'
Rochester this week.
Hallance ('alls Atlanta
Sales Meeting Dec. 10
.\tlanta -.\ sales conference, ti) be
participated in by Paramount man-
ager>, a>>istaiit managers, salesmen
aiul biioking managers of the com-
paiu's five Southeastern exchanges,
will be held here Dec. HI, with
Harry G. Ballance, Southern sales
manager, presiding.
Those who will attend are:
Atlanta — Uavi- Prince, manaKcr; O. L.
Kri-cniaii, ad salt^ manager; Paul S. Wils<jii,
liookinK maiiaKt-r. ami .Salesmen L. C. I^wc,
J. C. ramplHll, J. C. Whitlock aii.l E. B.
Price.
CharluUf K. U. Willianks, maiiaKer; R.
K. ParsuMS, a<l sales manaKer; M. A. Drown,
l>ookinK manager, an<l Salesmen E. .M. A'lams.
J. \V. Dorlanil and K. H. Crowell.
.lacksoiivillc- .Scott K. Glicstnult, manaKcr;
Ralph Kay. ad sales manaxer; Walter Kle-
ments. liookinK manager, and .Salesmen M.
I-. Stevens and B. P. Stiles.
Memphis -Phil I-nnRdon, manaRcr; B. H.
Strong, ad sales manaxer; Charles Raley,
IxmkiiiK manager, and .Salesmen J. N. Tal-
ley. I.. H. Boyil. Charles Hughes and Harry
Oxilvie.
-New Orleans — H. K. Wilkes, manager;
F'hillip Keller, ad sales manaRCr; E. E.
Shinn. Ijookinx manager, aiul Salesmen Wil-
liam Shiill, Jr. and K. P. Murphy.
Ringler With Dickinson Chain
Kansas City — Laurel O. Ringler,
hooker for Universal Chain Theaters,
has tendered his resignation effective
Jan. 1. He will become general man-
ager of the Glen Dickinson circuit,
which owns houses in Lawrence,
Manhattan, Independence, Parsons
and Junction City, Kansas; Chilli-
cothe and Independence, Mo.
/ENNETT
CONEDIE/
Featured
attractions
at the best
theatres —
Pathe
r:;-,y&r^-t
MACK
SENNETT
COMEDY
!>illyft»v«n
^
P/^^ILY Tuesday, December
^rrr^Z^yC0yg^i;^
23 Under Way at Paramount
Francis X. Bushman Raps Industry on Retirement — De Mille Reducing Stock Company — Pollard Direc-
ting "Broadway" — Meighan Signs with Caddo— Pathe Has Three More Roadshows — Other Coast News
COAST STUDIO IS NOW
HUMMING WITH ACTIVITY
Twenty-three pictures or about
twelve per cent of the company's
schedule for the year, which calls
for release of 297 features and short
subjects are in work at Paramount.
Six are in production, eight are to
be started within a month and nine
are being edited and titled.
Six pictures now being made on the
Paramount lot and at the new ranch,
They are "The Last Command,"
"Under the Tonto Rim," "The Tra-
veling Salesman," "Doomsday," a
new Ralston picture, and, "Abie's
Irish Rose."
Films starting immediately are:
"Red Hair," Bebe Daniels in "Feel
My Pulse," "The Beauty Doctor,"
"Quick Lunch," "The Patriot," a
Wallace Berry-Raymond Hatton
comedy and "The Nightstick," which
will follow a picture of the oil fields.
A ninth, is a vehicle for Esther Ral-
ston.
The pictures being cut and edited
are: "The Wedding March"; Beery-
Hatton comedy, for which a final
title is being sought; "Beau Sabreur";
"Two Flaming Youths"; "The Gay
Defender"; "Serenade"; "Gentlemen
Prefer Blonds"; "The Secret Hour"
and "The Legion of the Condemned."
Cecil B. De Mille Cuts
Stock Company Roster
In line with the general move re-
ported under way, Cecil B. De Mille
is making reductions in his stock com-
pany. The Pathe producer intends
to use freelance players in the smaller
parts.
Kane Named Story Head
Arthur S. Kane, who is here, has
been named eastern story head for
Pathe. Charles Beahan is to continue
as a member of Kane's staff.
21 at "U"
Joseph Franklin Poland is at
present supervising ten of the
21 productions which Univer-
sal has in various stages of
progress. The stories and pro-
ductions over which Poland
has charge include: "Home
James," "Give and Take,"
"Making the Grade," "The
Worm Turns," "Finders Keep-
ers," "Three Rainy Nights."
"Hot Heels," "Be Yourself,"
"Honeymoon Flats" and "Any-
body Here Seen Kelly."
Meighan Signs
Caddo Prod, has signed with
Thomas Meighan to produce
two Meighan pictures for
Paramount release.
Rogers Quits as First
National Supervisor
Charles R. Rogers has withdrawn
as First National supervisor to de-
vote all his time to the 12 pictures
he will produce this year. Six will
star Ken Maynard. Rogers is leav-
ing today for New York on a busi-
ness trip.
Harry Pollard to Direct
"Broadway" for Universal
Harry Pollard is to direct "Broad-
way" for Universal. Screen rights
to the play are said to have cost the
company about $250,000.
Franklin Directing Dane-Arthur
Chester Franklin will direct Karl
Dane and George K. Arthur in their
new co-starring film as his first as-
signment under his new M-G-M
contract.
Halperin Leaves for N. Y.
Edward Halperin, co-producer with
Inspiration Pictures, has left for New
York. He is understood to be con-
sidering a trip to England to sign
several players and purchase screen
material.
Additions to Columbia Cast
Aggie Herring, Burr Mcintosh and
Syd Crossley have been added to
cast of Columbia's "So This is Love."
Iris Stuart Back
Iris Stuart has recovered from ill-
ness of several months and will re-
sume film work.
Rita Carewe Opposite Marmont
Burton King has signed Rita
Carewe to play opposite Percy Mar-
mont in "The Stronger Will," now
in production at Tec-Art. In the
cast are Thomas Holding, Howard
Truesdell and Erin Bissoniere.
Dale Hanshaw Retiyns
Dale Hanshaw, Sierra president,
has returned from a trip to New
York. •
Carewe Transferring to
United Artists Studio
Upon completion of "Ramona,"
Edwin Carewe will move to the
United Artists studios where he will
direct Dolores Del Rio. Finis Fox
will accompany him as chief screen
author.
"REDMARK1ND"G0DLESS
GIRL" FOR ROADSHOWS
"The Red Mark," produced by
James Cruze as his first picture for
the company, and Cecil B. De Mille's
"The Godless Girl" will be road-
showed by Pathe. "Chicago" also
will be roadshowed.
Six Producers Now Have »
San Fernando Holdings
With purchase of a new studio site
by Christie, six producers now have
holdings in San Fernando Valley,
toward which production activity i?
migrating. The six are: Mack
Sennett, Christie, First National, Uni-
versal, M-G-M and Paramount. It
is but a matter of a short time bcfon.-
all Christie production activity if
transferred to the new location, ac-
cording to Charles H. Christie.
RAILS AT HLMS
RETIREMENT
Francis X. Bushman has quit the
screen, stating he never will return to
pictures. The veteran actor "talked
out of turn" to newspapermen in an-
nouncing his decision, taking occas-
ion to rap pictures generally.
"I shall never return to the screen," he
declared. "Films are on the down road and
the producers must be held to blame. The
pioneers, the real showmen of the pictures,
are all gone. The attempts at economy have
led them to place before a gullible public a
crop of high school kids who have no idea
of the art of acting."
"The hromidic phrase that the motion
picture industry is in its infancy ii a fal
lacy. It is in its second childhood."
Callaghan Closes British Deal
Andrew J. Callaghan leaves before
the first of the year for England
where he has just closed a contract
with John Thomlinson, Ltd., for pro-
d-uction by the British firm of pic-
tures using the Multi-Cql^or Process.
A special laboratory is to be built at
London under supervision of W. C.
Crispenell, who is scheduled to leave
here Jan. 1.
Hammons Returning
Earle W. Hammons, Educational
president, is expected to leave today
for New York.
Preparing Tyler Script
Oliver Drake is preparing continu-
ity of his own story, "The Valley of
Superstition," first of Tom Tyler's
new 1928 series. Robert De Lacey is
directing for FBO.
A Little
from *'Lots
tt
RALPH Wll.K
Hollywood
SEMI-STARVATION is the finest
dramatic school in the world, ac-
cording to Emil Jannings, who, at
the age of 16, ran away from home
to join a wandering troupe of play-
ers. He learned to play tragic roles
when his hunger was so great that
he almost cried with weakness.
* * *
Hollywood will be well repre-
sented on Broadway, if the plays,
with a Hollywood background, are
staged. Max Marcin and Donald
Ogden Stewart have written a piece
that deals with the film colony,
ivhile Joseph Jackson and Jeffrey
Shurlock also have picture people in
their opus. Gladys Unger has also
written a play that deals with screen •
kings and queens.
Our Passing Show: Percy
Marmont, Rita Carewe and
Harry Chandlee enjoying a
dairy limch ayid occupying ad-
jacent stools; Reginald Bark-
er, Marcel de Sano and Con-
way Tearle chattiyig at the
Tiffany-Stahl studio; Hal
Sintzenich and Arthur Dewey,
who were with D. W. Grif-
fith's "America" unit in the
East, enjoying a re-union
with Eddie Horn.
I
William Wellman is being classed
as the dean of the air directors. Well-
man served with the Lafayette Fly-
ing Esquadrille on the French front.
Wellman directed "Wings" and jj
"The Legion of the Condemned",
both stories of the air from the pen
of John Monk Saunders.
* * *
Sterling C. Campbell, third
ranking British ace, Ted Par-
sons, who served with the
French, and Lieut. Rudolph
Schad, ex-member of Baron
Von Richthoven flying circus,
were among the flyers in "The
Legion of the Condemned."
* + *
A comedian friend, discussing a
Hollywood picture paper, said, "I like
its publishers, but, gee, it only goes
two or three blocks."
* * *
Harold Lloyd is determined to get
a Great Dane that will win honors at
the dog show next year. Francis X-
Bushman's entry took first prize this
year.
THC
Tuesday, December 6, 1927
■a^ank
DAILY
Mr. Busy Film Man:
It's the most worthy cause of the year
And you have forgotten it
Or putting it off
We need $10,000 by Christmas
Look at page two of this pubHcation
See the list of those already contributing
Not one penny of expense
Every dollar goes to worthy charity
In YOUR business
Send in your check to-day
You'll feel happier for having done it
Don't put it off
The time is NOW.
/
/
/
/
/
FILM DAILY
RELIEF FUND
650 Broadway 'New York City
Committee
h, A. H. Giannini, Jack Alicoate, Billy Brandt
Gov. Carl Milliken, Bruce Gallup
/
/
/
/
/
/
/
/
/
/
/
y
/
Date
TO THE
FILM DAILY
RELIEF FUND
1650 Broadway, N. Y. City
/
/
/
I am glad to contribute to this splendid cause.
Herewith my check for
/
/
/
$.
/
NAME.
ADDWE.^^.
THE
-:xi^
PAILV
Tuesday, December 6, 1927
YEAR BOOK TOPICS
1. HISTORY
2. CONTENTS
3. RESEARCH
4. READERS
5. STATISTICS
6. PRODUCTION
7. DISTRIBUTION
8. EXHIBITION
9. FINANCIAL
10. EXPLOIT-O-GRAMS
11. THEATERS
12. FOREIQN MARKETS
13. ORGANIZATIONS
14
15
16
OUT
IN
JANUARY
No. 13
PUBLISHBD
BT
PILJyi DAILY
No. 13
ORQANIZATIONS
THE specific value of the 1928 FILM DAILY YEAR
BOOK is graphically emphasized by even a casual
review^ of the amount of organization data it contains.
Of first importance is the list of producing organizations
as near complete as human ingenuity can devise. Would a
detailed compilation of the personnel of the important stu-
dios help you in your work? Or a list of over 750 exchanges
of every distributor? This listing is invaluable, with its
tabulation of officers, executives, division heads and other
essential information.
Headquarters of all distributors are given. Also the
all-important theater chains. Address and personnel of all
Film Boards of Trade. A record of the organizations in
various branches of the industry, with headquarters ad-
dress, telephone number, officers and executives. Resident
importers and exporters, foreign representatives of the De-
partment of Commerce, distributors and producers in all
foreign countries. The only published record on the foreign
field available.
Let's finish up with the mass of associations, societies
and clubs, and your FILM DAILY YEAR BOOK stands
ready at any time to tell you Who's Who — and Where.
THEATER CHANGES TOR
MONTH OE OCTOBER
INBIAISSA
New Theaters
Anderson — Riz; Kokomo — Colonial.
Changes in Ownership
Dale— Star, sold to H. J. Smith by O. E.
Cooper ; Gary — Lincoln ; Plaza, sold to
Bikos Theater Corp. by Venus Theater Co. ;
Indianapolis — Columbia, sold to Stone &
Rosenberg by L. Greenberg ; South Bend —
Blacksone, sold to St. Joseph Theater Corp.
by Blackstone Theater Corp ; Terre Haute
— Alhambra, sold to E. F. Stanley by Stan-
ley Theaters Inc. ; Worthington — Palace,
sold to Ingersoll & Willey by Reese Wal-
ton.
Closings
Culver — The Culver ; Gary — Gem ; iSeelyvUle
— Pastime; Waveland — ^Star (dismantled).
IOWA
New Theaters
Deep River — Memorial Hall; Deloit — Opera
House ; Jefferson — State.
Openings
Marion — Garden ; New Market — Isis.
Re-openings
Boxholm — Opera House.
Changes in Ownership
Aurelia — American, sold to J. C. Edding by
J. A. Liercke; Batavia — Opera House, sold
to W. Enyart by Copeland & Swenson ;
Deloit — Opera House, sold to F. E. Leader
by J. W. Puttyman ; Earlville — Crystal,
sold to Mrs. H. E. Holscher by E. & L.
Theater Co. : Hedrick — Gem, sold to O. J.
Lapp by Wm. Jenks; Lowrdon — Liberty,
sold to L. E. Alexander by Wise & Belter;
Lytton— The Lytton, sold to H. F. Hull
by Mrs. Jone?; Magnolia — Idle Hour, sold
to Frank G. Maske by Hans Olson ; Mil-
ford — ^Strand, sold to A. M. Leitch by H.
N. Davies ; New Market— Community, sold
to W. O. Rice by Schreck & Lacy ; Pom-
eroy — ^Strand, sold to Genevieve Jones by C.
C. Becker; Primghar — Opera House, sold
to Frank J. Neal by H. Adlinger; River-
ton — 'Grand, sold to Claude Tynor by E.
Nidd; Rodney — Community, sold to Delmer
Willman by Clyde Barber; Tabor — The
Tabor, sold to Mrs. Alice Toxword by Geo.
Adams ; VUlisca — Swan, sold to Brooks
Tillsworth by F. L. Liken ; Walnut — Lyric,
sold to A. A. Johnson by E. B. McCord.
Closings
Delhi — Grand ; Mt. Auburn — Opera House ;
Oto — lOpera House.
KANSAS
New Theaters
La Harpe— Cozy ; Ozawkie — Airdome.
Changes in Ownership
Attica — Opera House, sold to Riverstein
Bros, by Floyd Maloney ; Chetopa — Opera
House, sold to W. G. Warwick by Andrew
Wilson ; Colony — Garden, sold to L. R.
Nickles by W. J. Dehler; Elk City-
Strand, sold to G. H. Coleman by J. B.
Slocum ; Esbon— Standard, sold to Man-
chester & Carhill by M. C. Korrell ; Grand
Bend — Andress, sold to W. H. Weber by
Chas. Andress; Hope — Auditorium, sold to
J. F. Micael by Jas. Taylor; MUtonvale —
Opera House, sold to C. E. Horn by J. A.
Wymore; Moundridge — ^Pastime, sold to
Mrs. D. I. Gates by D. I. Gate?; Ness City
— Doric, sold to D. E. Dowden by T. E.
Bondurant; Towanda — The Towanda, sold
to Business Men by F. W. Sellers.
Closings
AOrora — Lanoue's Hall ; Jewell — Whiteway ;
Nekoma — The Nekoma Hall ; Plains — Air-
dome.
KENTUCKY
New Theaters
Lewisburg — Palace ; Madisonville — Vell'c
Play House ; St. Matthews — Evelyn ; San-
ders— The Sanders.
Re-openings
Berca — ^Seale.
Changes in Ownership
Burkesville — Lyric, sold to H. L. Davis by
Tliomas & Young; Grayson — Grand, sold
to W. S. Phillips by M. D. McAllister;
Legion — The Legion, sold to H. G. Sallis-
burg by Milford Newsom.
Closings
ChinnviUe — Raceland ; Draft — The Drift ;
Marion — Palace (dismantled) ; Wickliffe —
Swan.
r
I
MARYLAND
Openings
Overlea — The Overlea.
Changes in Ownership
Coushatta — Dixie, sold to Cobb & Alexander
by Mrs. M. Sullivan ; Essex — Auditorium,
sold to Essex Amusement Co. by Harry
Miskind.
Closings
Cumberland — Howard; Tullos — Gem;
Urania — Palace (burned down).
MASSACHUSETTS
New Theaters
Lowell — Victory ; Milford — State.
Re-openings
Jamaica. Plain — ^Supreme; Soraerville — Winter
Hill ; Weymouth — Gem.
Change in Name
Boston — Stuart (formerly Unique).
MICHIGAN
New Theaters
Niles — Ready.
Changes in Ownership
Champion — The Champion, sold to Walter
La Forest by Geo. Metherell ; Junction,
sold to Bald & Adler by Reubin & Gor-
don; Oriole (formerly Orient), sold to
Lester Briggs by Le Win Development
Co. ; Quo Vadis, sold to B. E. Pool by
Paul Ambroy ; Ritz (formerly Premier),
sold to Bernard Brooks by John L. Mak-
ersky; Victoria, sold to J. C. Sellers by
Max Chetkin ; Manistee — Ramsdell, sold
to W. S. Butterfield Theaters Inc. by
Rotary Club ; Millington — Capitol, sold to
T. C. Cuddeback by P. A. Hatchews;
Niles — Strand, sold to W. S. Butterfield
Theaters Inc. by Angell & Codd.
Closings
Detroit — Davidson ; Kingston — Strand ; Lake
City — Princess; Linden — ■ The Linden;
Morenci — Princess.
MINNESOTA
New Theaters
Argyle — Bluebird ; Battle Lake — Memorial
Hall ; Rochester — Chateau Dodge ; Silver
Lake — Legion.
Re-openings
St. Paul — Liberty.
Changes in Ownership
Bayport — The Bayport, sold to E. E. Iver-
son by Anderson Lbr. Co. ; Beardsley —
Star, sold to B. J. Benfield by Mr. Buller;
Big Lake — The Big Lake, sold to L. 1.
Snyder & A. H. Johnson by Roy Hall;
Bruno — Opera House, sold to A. Brieland '^\
by C. Brieland; Caledonia — Gem. sold to
R. Zitmann by Elmer Deters : Canton —
Abbott, sold to K. L. Underbakker Viy
Chas. Abbott ; Jordan — Grand, sold to P. II
C. Larson by W. E. Thilvoldt ; Minne-
apolis— Camden, sold to Joe O'Brien by
Hattie Lewke; Nashua — Grand, sold to W.
E. Reels by E. J. Rekow ; New Ulm—
Grand, sold to J. W. Dodge by Theo.
Melzer; Royalton — Palace, sold to J. E.
West by W. H. Gilmar.
Closings
Bamum — The Barnum ; Granada — Idle
Hour; Harmony — Opera House; Hendrum
— Auditorium; St. Clair — The St. Clair.
MISSISSIPPI
New Theaters
Vaiden — The Vaiden.
Re- Openings
Derma — High School.
Changes in Ownership
Como — The Como, sold to Douglas Carr by
W. M. Jackson ; Lexington — ^The Lexing
ton, sold to H. B. Pofifenberger by Mr
Thomas; WcComd — Strand, sold to State
Theater Co. by Mr. Solomon ; Sturgis —
The Sturgis, sold to W. J. White by A.
L. Livingston.
Closings
Fulton — Dixie ; McHenry — Lighternot ; Mil-
michael — The Milmachael.
MONTANA
Openings
Amegard — The Arnegard ; Edgar — The Ed-
gar; Fort Benton — Mission; Harding —
Liberty ; Harlem — Grand ; Harlowrton —
American: Helena — Mt. Cha'-les College;
Lake McDonald — Lewis ; Lewiston — Ju-
dith ; Meaderville — Grand ; Missoula — Ri-
alto; Moore — Stuart; Rudyard — The Rud-
yard ; iSaco — Park ; Spirit Lake — Cozy ;
Twin Bridges — ^Estlin ; Whitetail — Outlook.
Changes in Ownership
Chester^Glacier, sold to J. O. Ostness by
American Legion ; Grass Range — Grand,
sold to G. W. Vahl by W. E. Brassey.
Closings
Antelope — The Antelope; Neihart — Lyric!
Stockett — Shadow Lane.
s
wm\
THE
Tuesday, December 6, 1927
-<^E^
DAILY
NO ABATEINT IN NEW
THEATER CONSTRUCTION
Richmond, Va. — I.ocw's $I,OUO,OOU llic.tf
being built at Sixth and Grace Sts. is schrd
uled to open in January.
Lombard, III.— The $350,000 thtater !•.
ncaring completion at Parksiile Ave. The
theater has been leased to \'iiicent T. Lynch.
R. G. Woltf is the architec:. It will' scat
,000.
Gushing, Okla. — Hiram Dunkin has openel
the Columbia, the third hou e here operated
by him.
Philadelphia — The Wynne lias opened at
S4th and Arlington Sts. by the Stanley Co.
Knoxville, Tenn. — Contract is about to be
awarded by Piiblix for buililing the Ten-
nessee, Graven & Nayger of Chicago are the
Tchitects.
Richmond, Va. — Work is progressing on
the $400,000 William Byfd, owned by Charles
A. Somma and W. J. Coulter.
Los Angeles — Plans are under way for
13-story hotel and theater to cost $1,800.-
OOO for the North Western avenue district.
Westwood, N. J.— Contracts have been let
for building the Westwood.
Horowitz Opens Cleveland House
Cleveland — The Astor, 1800-seat
neighborhood house, at Hough Ave.
^id E. 84th St., was opened on
Thanksgiving Day. It belongs to
he Washington circuit, of which M.
B. Horwitz is general manager. The
louse plays straight picture policy.
H. Rosenthal Gets Another
Ravenna, O. — H. Ko.senthai of the
Ohio, has purciiased the Strand from
John Palfi. Palfi continues to own
he Opera House and Princess the-
iters, Kent, and the Wallace at
Wooster.
Variety Chain Opens Another
Cleveland — The X'arielv. Lorain
Ave. and \Y. 118th St.. new 3,000-
;eat house built by Variety Aniuse-
■nent Co., has opened. .A combina-
:ion picture-vaudevlile policy will be
jstablished. Alfred Kamm is house
nanager.
Weinberg Buys Moline House
Moline, 111. — The Le Claire, an A.
rl. Blank-Publix house, was sold to
■garry Weinberg of Commonwealth
'heaters.
Fox Exhibitor Service
Omaha— The Fox branch has es-
ablished a special service for ex-
libitors. This free service includes
^vice on all questions regarding
heater policy, advertising, exploita-
ion and management. The new de-
artment is in charge of E. P. Al-
ert sen.
Amateur Nights at Cleveland
Cleveland — The Circle now is
resenting amateur night programs
n Friday nights. Bob Pank, who
uts on the amateur night programs
t the State, Doan and Liberty, is
Iso putting them on at the Circle.
"Glory" at 25 Houses
Cleveland— "What Price Glory"
^ill play 25 local houses simultan-
ously next week.
DAILY TIPS WHICM MEAN DOLLACS FOP SUOWMEN
"Ben Hur"
(M-G-M)
The superintentlcnt of schools an-
UDunced personally in every class
room from the seventh grade to the
high school senior class, that a spe-
cial matinee would be held at the
theater, on Wednesday, after the reg-
ular matinee performance, at which
all students would be admitted for 25
cents. — Morrison, Alliance, 111.
"The College Hero"
(Columbia)
Arranged for a series of five col-
lege nights, and enlisted the help of
five leading colleges to be represent-
ed both on the stage and in tlie audi-
ence on successive nights. On the
initial night of the run, Fordham
sent its glee club, band and cheer
leaders. Their program was offered
in minstrel fashion beginning with a
concert in the lobby, which was dec-
orated with banners in the college
colors. This was followed by a pro-
logue on the stage whose only dec-
oration was a collegiate drop. The
band seated in the center of the
stage obliged with four or five col-
lege and modern songs. The glee
club then stepped forward and rend-
ered a few more university melodies,
ending with the alma mater song.
The show came to a close with a
spirited display by the cheer leaders
which brought down the curtain-
Hippodrome, New York City.
"The Dress Parade"
(Pathe)
The Army and National guard
furnished machine guns, etc., all
placed in advantageous spots in the
lobby. Flags were freely used. Four
soldiers were assigned to the lobby
for the duration of the picture's en-
gagement to explain equipment to
the public. On Monday night offi-
cers of the Army, their wives and a
large detachment of soldiers occu-
pied boxes. An invitation was ex-
tended to all officers of the Army in
Rhode Island to attend performances
as the guests of Mr. Albee. — Foster
Lardner, Albee, Providence, R. I.
"The Drop Kick"
(First Natl)
Held second annual scholastic
week for the feature, and selected
four high schools and a boys' pre-
paratory school. One night was de-
voted to each school. Week before
the showing a cameraman was sent
around to get pictures of the foot-
ball team of each school. These pic-
tures were shown at the theater on
night devoted to the particular school.
The front of theater was decorated
in the schools' colors. Special slides
were made with the school songs.
The school cheer leaders were on the
stage. The school band was another
feature. In decorating the house,
950 yards of bunting was used. The
theater's seamstress made weather-
proof flags, 6x10 ft. for each school.
The high school football teams, the
coaches, principals and members of
Kellogg Goes "(/"
If ELLOGG of Battle Creek
has been feeding the na-
tion its breakfast food. Now
Nat Rothstein of Universal has
the cereal king feeding the
country a lot of peppy pub-
licity on Laura La Plante. The
national campaign covers bill-
boards, subways, elevated rail-
roads and newspapers. The
data reads like a statistical
compilation from official Wash-
ingtorL There are 3,500 bill-
boards in 193 cities throughout
the United States. Window
posters in more than 25,000
Kellogg dealers' windows.
Newspaper space totalling 5,-
785 inches in 179 of the larg-
est cities. Direct mail cam-
paign to 25,000 dealers with
high pressure sales material on
La Plante and the Kellogg tie-
up. Smashing through 179 big
cities on one national stunt
with the Kellogg name in back
of it ought to mean something
to a lot of exhibitors.
the faculty on the athletic board were
invited to occupy boxes as guests.
Advertisements were taken in the
school papers, tie-ups with sports
good stores, special house trailers on
the screen were all used a week in
advance. — Allan S. Glenn, Circle, In-
dianapolis.
"Jesse James"
(Paramount)
Special printed window cards were
tacked on stakes and these stakes
were driven in the ground through-
out the residebuial section of the
city; and water color signs were
painted on the show windows of the
leading drug stores of the city read-
ing, "Jesse James with Fred Thom-
son— Now showing at the Capitol."
— Marsline K. Moore, Capitol, Ok-
lahoma City, Okla.
"Now We're In the Air"
(Paramount)
Suspended two dummies from the
top of the theater. Both dummies
were dressed in military uniforms and
hung from an umbrella with a ban-
ner lianging vertically on which was
copy reading, "Now We're in the
.\.ir" on one of the dummies and
"Raymond Ilatton and Wallace
Beery" on the other one. The effi-
gies of the comedians were easily
recognized by the many theater-goers
and they knew that was the sign of
a good side-splitting and laughable
picture. — J. L. Cartwright, Capitol,
Macon, Ga.
A complete section on Exploita-
tion, based on Exploit-0-Gram.s
which appear daily in THE FILM
DAILY will be found in the 1928
edition of the YEAR BOOK. In-
valuable for showmen and a per-
manent manual for future use.
T STAND AGAINST NON-
THEATRICALS ENDORSED
Philadelphia — Praise for Universal
in its stand against non-theatricals,
as outlined in Exhibitor Resolution
No. 1 at the Trade Practice Confer-
ence, is expressed by the eastern
Pennsylvania, southern New Jersey
and Delaware unit, in a resolution
passed. The organization is conduct-
ing a campaign against unfair non-
theatrical competition.
M. M. Hite Buys Two
Clinton, Okla.— M. M. Hite has
purchased the Royal and Rialto.
Remodel Prague Theater
Prague, Okla. — The Savoy is be-
ing remodeled and new furnishings
added.
Sells Wisconsin House
Nekoosa, Wis. — Louis Simenet has
sold the Rialto to L. R. Buchholz of
.'\bbotsford.
The nation's
strength \s the
nation's health.
Buy
Christmas Seals
and
help preserve it.
THE NATIONAL, STATE, AND
LOCAL TUBERCULOSIS ASSOCI-
ATIONS'OF THE UNITED STATES
—JXI^
DAILY
Tuesday, December 6, 1927
SUNDAY SHOWS FIGHT ON
IN MASS.; NEW JERSEY
Brockton, Mass. — The manage-
ment of the Empire states the thea-
ter will close Dec. 10 if by that time
the town council has taken no defi-
nite action looking toward granting
permit for Sunday shows. Without
the latter, the house cannot operate
at a profit. The Sunday question is
expected to be submitted to a gen-
eral vote.
Clementon, N. J. — Action of the
Clementon in running a Sunday show
has resulted in a petition being cir-
culated by church people, who threat-
en to carry the fight to the state leg-
islature to enforce Sunday closing.
Residents are divided into two oppos-
ing camps on the question, and a hot
fight is ready to be staged.
Number of Subjects Listed
for K.C. Meeting Dec. 12
{Continued from Page 1)
delegates to the semi-annual conven-
tion of the M.P.T.O. of Kansas and
western Missouri Dec. 12-13. Res-
ervation cards have been sent to
every exhibitor in the territory for
the banquet to be held in the Hotel
President, convention headquarters.
Repairing Studio Building
St. Louis — Workmen are repairing
the building of the Volland Scenic
Studio, 3737 Cass Ave., badly dam-
aged by the tornado. The four-story
main building is being altered and
repaired while a one-story addition
is being built.
Stinchcomb Buys Stock
Cleveland — L. P. Stinchcomb has
purchased capital stock of the Ridge
from the R. S. Theater Co., headed
by J. Antanofl.
Ohio Exhibs. Aroused*
by Para. Home Films
(Continued from Page 1)
pictures for an evening's entertain-
ment in your home.
"We will arrange the services of
an expert licensed projectionist and
the necessary temporary equipment to
present the pictures.
"You will be assured of an entirely
satisfactory service at reasonable
rental costs."
Woods telegram of protest to
Zukor follows:
"On behalf of the membership of
this organization which is comprised
of 700 theater owners in Ohio, we
vigorously protest the action of your
company in embarking upon a cam-
paign of motion picture entertainment
in homes in acj:ordance with Paul
Goldman's circular letter of Novem-
ber, 1927. A campaign of this nature
will not only reduce theater attend-
ance in theaters owned by independ-
ent exhibitors but will eventually af-
fect the attendance at theaters owned
and controlled by your company and
other producers-distributors. We are
convinced that if these sales to pri-
vate homes reach any magnitude
whatsoever it is bound to result in
the exhibitors paying lower film rent-
als. We urge that you give this
matter the very serious consideration
which it deserves and that you pub-
licly announce the discontinuance of
your special exhibition department
and confine your sales efforts to the
field where they rightfully belong and
which will eventually result in giving
you the greatest profit namely among
the thousands of exhibitors through-
out the country.
And That's That
By PHIL M. DALY
JOSEPH p. KENNEDY, who al-
ways has something worthwhile
to say, will be on the air Thursday,
broadcasting over WPCH at 6:45
P. M.
E. H. Goldstein, Universal treas-
urer, was feted by his associates at
a party in honor of his thirty-eighth
birthday.
Victor McLaglen was recognized
by a number of Winnipeg people
during run of "What Price Glory"
as a former police officer, and it
was found that he had joined the
local force on June 10, 1907. His
brother, Fred, also was a Winnipeg
policeman. Both were prominent in
boxing and wrestling. During the
war, Victor went to England where
he served with the Imperial Army.
Fred went to New York City from
Winnipeg where he engaged in a
number of boxing bouts before the
war.
Glad to see that Les Davis is mov-
ing ahead. He made an enviable re-
cord as First National manager at
Portland, and now he's been pro-
moted to managemejit of the Seattle
brayich by Otto {Sea Lion) Lukayi,
district manager on the Coast.
Paul Goldman, mentioned in the
Columbus dispatch, refused to make
any comment yesterday.
Ground Broken at Toledo
Toledo, O. — Ground has been
broken by Sourbier. Charnas and
Feigley for their 2000-seat picture
house and office
Lowell Cash Appointed
Cleveland — Lowell Cash has been
appointed manager of the Union
Square, Variety circuit house. He
succeeds E. V. Hudson who has
been made manager of the com-
pany's Alhambra, Canton.
Kilby in Kansas City
Kansas City — D. D. Kilby, form-
erly of the National Theater Supply
Co. in Dallas and Oklahoma City,
has joined the local branch of the
company. As a projection enginer-
ring exf)^ert, he will cover the Missouri
territory.
Ed Olsmith in K. C.
Kansas City — Edward S. Olsmith
has succeeded C. W. Allen as Pathe
manager of the local branch. He was
formerly branch manager in Okla-
homa City.
Loew's Reentering
Indianapolis Field
(.Continued from Page 1)
ferred outstanding of an original
first preferred issue of $500,000.
The theater was built in 1920 at
a cost of $850,000 and was under
Loew management at the time of
opening, after the house was leased
to Keith, which operated it as a
combination house.
Lou Metzger Going to Florida
Lou B. Metzger, general sales man-
ager of Universal, leaves tomorrow
for Florida, where he will recuperate
from his recent operation.
Averts Theater Panic
Chicago — Probable panic caused by
fire in the film booth was averted by
the prompt action of Lieut. George
Franck of the fire department, who
assured 200 patrons jamming the
exits that there was no danger.
Jameson Doing Publicity
Kansas City — Howard Jamesoa has
been appointed advertising and pub-
licity manager of the Liberty.
Close Wichita Theater
Wichita, Kan.— The Holland at 118
East Douglas has closed permanent-
ly.
Two Fight Film Suits
Are Filed in Ohio
(Continued from Page 1)
be ordered to permit the films to be
exhibited in the state, and the other
seeking to enjoin Federal officials
from seizin.g another set of the pic-
tures.
The cases were filed by separate
parties, and each petition states the
films were not transported into Ohio
in violation of Federal statutes, but
that they were made within the
state.
The case in the Supreme Court
was instituted, appealing from the
ruling of state director of Education
J. L. Clifton, who had refused to
censor the pictures on the ground it
would be an abuse of discretion to
approve them after they had been
"bootlegged" into the state in vio-
lation of federal stautes prohiljiting
their transportation. Frank Mantell,
Dayton, is the plaintiff.
The Federal case was filed by E.
y. O'Donnell, New York, and the
Midwestern Film Exchange, Akron,
against Haveth E. Mau, U. S. at-
torney, and Stanley Borthwick, mar-
shall, and asks that they be enjoined
from seizing negative and positive
prints of the fight owned jointlj' by
the petitioners.
A recent Department of Justice or-
der that all fight films be seized at
once is responsible for the action
being filed.
25 Units Making Films
For Use by Amateurs^!
(Continued from Page I)
these organizations vary from ama-
teur clubs, organized expressly foiJI'
production to little theater groupsl
that are trying out films as a new
medium. More than 15 other ama-
teur groups over the world are shoot-
ing film but are not making pictures.
The M.P. Club of the Oranges,
directed by Russell T. Ervin, of
South Orange, has released two films
since its organization and is at work
on a third. One of "Hey Hay," has
had theatrical showing in New York
City and in South Orange, N. J.
"The Gypsy Prince," made by the
Etna Film Producers of Baltimore,
is now in storage vaults awaiting a
New York showing. "Fly Low
Jack and the Game," made by the
Rochester Community Players, a lit-
tle theater group, is on a tour of the
country, showing non-commercially
as a demonstration of amateur ac-
complishment. Photoplays have been
produced by amateur undergraduate
groups at Yale, Harvard, Colgate,
the University of Southern Califor-
nia and Cambridge, England.
The Movie Makers Club of Chj»*
cago, members of which include'-'
Philip K. Wrigley, Carter Harrison
and Commander McDonald, has re-
leased a Chicago film made up of,
city shots taken by various clubij
members. The Philadelphia Ama^
teur M. P. Club has filmed animals *(i
at the Philadelphia Zoo, as a club
])roject and for a club price. A news-
reel of New England floods was
produced by the Movie Club of
Western Massachusetts, at Spring-
field.
The Amateur Cinema League,
which estimates the amateur film
makers of the world at over 100,000,
predicts an increased number of films
from little theater amateur groups
that are reported to be turning to
this new medium for amateur e
pression.
Buys Missouri House
Lebanon, Mo. — L. L. Lewis has
purchased the Lyric here.
'1
No Ind'p't Units for |
F.N., Except Bob Kane .
(Continued from Page 1)
T. Kane. The matter, determined
upon New York, is declared to have
been further discussed here in meet-
ings at which Clifford B. Hawley,
R. A. Rowland, Watterson R. Roth-
acker, Florence Strauss and others
attended
The plan calls for the company to
produce all of its own pictures ex-
cept for the limited number which
Kane will supply. The independents,
at present allied with the company,
will therefore be compelled to seek
distribution elsewhere. The move is
designed to become effective with
the start of the 1928-1929 program
since contractual commitments for
this season already include unaffiliated
production units.
Michalson With Midwest
Cleveland — William Michalson,
formerly managing the Terminal in
Chicago, has been appointed super-
vising manager of the Midwest Pro-
perties Corp., which controls 21 the-
aters in the Middle West.
.1
;^<> NEWSPAPER
o/'FILMDOM
ALL THE NEWS
ALLTHE TIME
VOL. XLII No. 57
Wednesday, December 7, 1927
Price 5 Cents
ECONOMY MOVE AWAITED
us. MASSING EVWE
CONCERNING FILM MERGERS
hiiigton Bureau of THE VILM DAILY
Washington — Methods followed by
tin- Dept. of Justice in its investiga-
tions of recent mergers in the film
Huiiistrv are disclosed in the annual
rtijort of Attorney General Sargent.
The policy now followed was inaug-
urated in the summer of 1926, and
till' results obtained, it is declared,
I {Continued on Page 6)
FIGHT FILMS. TICKET
TAX, "BLUE" LAW UP
i7ashington Bureau of THE FILM DAILY
Washington — Bills of interest to
he film industry were among those
ntroduced in tiie House of Represen-
atives at the opening of the session.
Repeal of the law prohibiting the
mportation and interstate transpor-
(Continued on Page 6)
^EW COMPANHLANNED IN
Organization of a new holding com-
)any to take over the B. F. Keith
"orp., and the Orpheum Circuit, is
nderstood planned to complete nierg-
r of Keith-Alhee and Orpheum.
(Continued on Page 6)
Quota Law Changed
By ERS'EST IV. FREDMAN
Eiiitor "The Daily Film Renter"
London (By Cable) — Films
may qualify for the quota even
though made in foreign studios
until the end of 1928, under an
amendment made in commit-
tee of the House of Lords,
where the bill has been passed.
The Board of Trade, in an-
other amendment, is given
power to relax the requirement
i that 75 per cent of salaries
' must be paid British subjects,
to enable a film to come under
the classification of British.
Skouras Bros. Seen as New Link
in Wesco Pool; Others Joining ?
St. Louis Possibility of Skou-
ras Bros, affiliating with Wesco as
the next step in that firm's expan-
sion, is the subject of speculation
here. The brothers are in Milwau-
kee, presumably to talk over de-
tails of the proposed deal with John
Dillon of Hajden, Stone & Co., who
is there to make a survey of the
Saxe circuit, just taken over by the
Coast firm.
Entry of Skouras Bros., if con-
summated, would be followed by
affiliation of other Middle West
units, i)rol)ably including Northwest
Theaters, ( I-'inkelstein & Ruben),
Minneapolis, it is understood. Ne-
gotiations with the Minneapolis firm
have been under way for some time.
Under the proposed deals, which
would be similar to the Saxe deal,
the circuits would exchange their
holdings for stock in Wesco and
for cash. Wesco is the holding
Co., for West Coast Theaters, North
(Continued on Page 6)
DISTRIBUTORS DEFEND
NON-THEATRICAL SALES
Philadelphia — Taking a firm stand
against the renting of pictures for
non-theatrical shows and household
entertainment, the M.P.T.O. of East-
(Continued on Page 3)
NDEPENDENT EXCHANGES
IN POOL IN ST. LOUIS
St. Louis — Premier Pictures Corp.
has merged with St. Louis Film Ex-
change. The merged concern will
oi)erate under the name of Premier
(Continued on Page 3)
THEATER ORGAN FIELD
Entering the theater field for the
first time, the Aeolian Co. soon is
to market a special organ for pic-
ture houses. Hithertofore the con-
(Continued on Page 6)
QUOTA BILL INTRODUCED
IN AUSTRALIAN HOUSE
Washington Bureau of THE FILM DAILY
Washington — Renter's quota ot
7',/. per cent on British and New
Zealand films in 1929. and ten per
cent in 1931 vi'ith a progressive in-
(Continued on Pane i)
500 Names by Xtnas
Yesterday was a banner dav for the FILM DAILY RE-
LIEF FUND. The fund is now well over $2,000. It should
reach the three thousand mark in a couple of days. The honor
list printed each day in The Film Daily is reaching inighty pro-
portions. Over seventy-five names are now on the list. By
Christmas it should contain five hundred.
The cause is dear to the heart of every man in Xew York
in any way connected with motion pictures. To take care of
our own unfortunates, to the best of our ability, and to do it
silently and speedily is the duty of all. Do not put it off another
(Continued on Page 2)
Reducing Stars' Vehicles,
Profit Sharing Plan
Reported Adopted
Los Angeles — With executives re-
turning to New York, following the
series of "coincidental" meetings, af-
fect of the reduction program re-
portc<l outlined at the secret sessions
here is awaited. The program is
expected to result in:
Placing stars on a profit-
sharing basis, with their pic-
tures to be limited to two an-
nually.
Limitation of costs on pro-
gram pictures, with a max-
imum amount set.
Further stimulus to the
move to develop new faces.
Payment of directors on a
picture-to-picture basis with
weekly salaries eliminated.
Further pruning of studio
costs.
Adoption of a policy to limit
presentation overhead on the-
aters.
Stressing of titles and brand
names, in preference to that
of the star.
Reduction of distribution
overhead, through elimination
of superfluous personnel.
(Continued on Page 6)
Lillian Gish Signs Two
Year Contract with U. A.
Lillian Gish has signed a two year
contract with .Xrt Cinema Corp. to
^tar ill pictures for L'nited Artists'
release. She will make I)ut one or
two pictures yearly, the first of
whicii will be released in September,
1928. D. W. Griffith may direct the
first picture.
'lyings" Closes Christmas
After 500th Performance
"The King of Kings," whicli will
attain its SOOth performance at the
Gaiety, New York, Christmas Day.
will close after the evening show.
"Chicago" will follow. Four road
companies now are presenting the
special.
J. C. Brady Again Heads
Ontario Exhibito: Unit
Ottawa— Presaging a periofi of ex-
tensive activity, officers for 1928 have
been elected by the Ontario division
(Continued on Page 3)
ziS^sH
DAILV
Wednesday, December 7, 1927
VoLXLIINo.57 Wednesday, Dec. 7, 1927 Prices Cents
iOHN W. ALICOATE
Publisher
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films arid Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York. N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York. N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday,
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel: 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest W. Fredraan, The Film Renter, 58,
Great Marlborough St., London, W. I. Bet
lin — Lichtbildbuehne, Friedrichstrasse, 225.
Financial
Low
4m
167
■554
7m
21
vAVa,
5854
995^
High
Am. Seat. Vtc 42 J4
*Am. Seat. Pfd
*Balaban & Katz
*Bal. & Katz Vtc
Eastman Kodak ..168
*East. Kodak Pfd
tFilm Inspection.. 5}4
*First Nat'l Pfd
Fox Film "A"... 79 J4
tFox Theaters "A" 22
*Intern'l Project
Keith 6s 46 lOm
Loew's, Inc 59^4
ttLoew's, 6s 41ww 99J4
ttLoew's,6s41x-war.l06f^ 106j4
♦M-G-M Pfd
M. P. Cap. Corp. 7 7
Pathe Exchange 4 4
Pathe Exch. "A". 23j4 23^^
ttPathe Exch. 7s37 84^4 84}4
Paramount F-L .lOS^^ 108
Paramount Pfd. ..Ul'A 121 Ji
*ttPar.Bway.55^s51
♦*Roxy "A" 27 29
♦*Roxy Units 30 33
**Roxy Common .. 6J4 7J4
**Skouras Bros. . 35 36
Stan. Co. of Am... 56 SS'A
tTrans-Lux Screen 4}i 454
**United Art. Com. 14 15
'•United Art. Pfd. 80 85
*Univ. Pictures
Univ. Pict. Pfd.. 99 98
tWarner Bros. .. 12yi U'A
Warner Bros. "A" 23Ji 22%
Close
41-54
48
60%
73J4
167
125
S'A
104 }4
78J4
2154
10
10154
59K2
9954
1065i
25}i
7
4
2354
8455
10854
121/8
10054
55J4
454
98
98
IZ'A
22%
Sales
1,100
200
'ioo
1,866
7,500
"io
6,700
20
12
'466
100
300
6
1,300
200
1,000
40
300
400
•Last Prices Quoted **Bid and Asked (Over
the Counter)
tCurb Market ttBond Market
NOTE: Balaban & Katz is listed on the
Chicago Board; Skouras on the St. Louis
Stock Exchange and Stanley in Philadelphia.
When you think of
INSURANCE
you are thinking of
S T E B B I N S
Specialists in Motion Picture
and Theatrical insurance for
the past twenty years
ArtW W. Stebbins & Co., Inc.
1540 Broadway N. Y. C.
Bryant 1040
500 Names by Xmas
(.Continued from Page 1)
day. Send in your check NOW.
Some contributions are for five dol-
lars and many are for a hundred.
Any amount is welcome but GIVE
SOMETHING.
Many new names were added yes-
terday, inchiding Paul Lazarus, Cres-
son Smith, Joseph Coufal, Weiss
Brothers, Max Roth, Hugh Kessler,
L. B. Metzger, Louis Phillips, Leo-
pold Friedfnan, Walter Fatter, Ga-
briel Hess, W. J. German, Henry
Ginsberg and Charlie Pettijohn.
Watch This List Grow
Will H. Hays
George Weeks
Ed Schiller
D. A. H. Giannini
Jimmy Grainger
Charles B. Mintz
Bruce Gallup
Jim Normanly
Don Mersereau
M. J. Mintz
Victor Shapiro
Moe Streimer
Billy Brandt
Red Kann
Dave Bader
Marvin Kirsch
Leo Klebanow
Tommy ColdberK
J. E. Storey
Frank Walker
Artie iStebbins
Jack Alicoate
W. A. Caliban
Edna Sussman
Harry Reichenbach
Abe Blank
George H. Davis
Nathan Burkan
Ned Depinet
William Massce
William La Fortes
Bert Adler
Eddie Grainger
R. A. Rowland
Mrs. Harry Reichenbach
The Film Bureau
Harry Buxbaum
W. Ray Johnston
Al Lichtman
Jerry Beatty
A. Pam Blumenthal
W. F. Rodgers
J. M. Frere
S. B. Perlkins
Eureka Amusement Co.
Ejmil Bemstecker
David Loew
E. M. Schnitzer
Joe J. Lee
Harry Buxbaum
J. Homer Flatten
Dave Benutein
Fat Dowlijig
Mabel D. Risenfdd
E^die Saimders
Bob Lynch
Oscar Neufeld
Walter Lindlar
Barnes Printing Co.
Paul Lazarus
Cresson Smith
Joseph Coufal
Weiss Brothers
Max Roth
H ugh Kessler
L. B. Metzger
Louis Phillips
Leopold Friedman
Walter Futter
Gabriel Hess
W. J. German
Henry Ginsberg
C. C. Pettijohn
Developing— Printing
and TITLES—
Specializing in First Prints
iLni
35 and 16 m. m. equipped
130 West 46di St. Bryant 4981
Pathe Wins Suit
Newark. N. J. — Pathe has been
awarded the verdict in the U. S. Dis-
trict Court here in the suit brought
by Louis Lewyn of Hollywood for
$140,000 oyer distribution of "The
Carnival Girl," which was taken over
by Pathe from Associated Exhibitors
with whom Lewyn had signed a con-
tract. The court decided that Pathe
had a legal right to distribute the
film.
"Devil Dancer" at Rivoli
"The Devil Dancer" will play the
Rivoli in New York instead of the
Rialto, because, it is announced, the
Rialto stage was not sufficiently large
to accommodate the presentation
planned.
Equity Receivership for Friend Co.'s
A receivership in equity has been
appointed for the Arthur S. Friend
Co.'s in Federal District Court, with
liabilities appraised at |4,900,000 and
assets given as $6,600,000.
"Circus" Opening Jan. 14
Charlie Chaplin in "The Circus"
will open at the Mark Strand, New
York, Jan. 14.
Austrian Producer Dies
Vienna — Count Sascha Kolowrat,
42, leading Austrian film and the-
atrical producer, is dead of cancer.
Ornstein Plans Vacation
William Ornstein leaves New
York Dec. 16 for a two weeks' vaca-
tion at Cleveland. He has been New
York manager of Horlacher Film De-
livery for the last six months.
Tiffany-Stahl Appointments
E. J. Smith of Tiffany-Stahl Prod,
has made the following appointments
in the sales force: Allan Moritz, for-
merly manager at Detroit, has been
transferred to Pittsburgh; Charles
Weiner has been shifted to Cincin-
nati; James Beal succeeds J. A. Gage
in Portland, and Gage goes to
Seattle.
/^
^,,,1^ FIGURE-
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▼▼no West 32'^St,Ncwyork.N.y^^
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Motion Picture Department
tJ. 8. and Canada Agent» for Debrl«
I
PATHE NEWS
— greater and
better in
Denver f Colo.
Denver, Colo.,
December 3, 1927.
Ray Hall, Editor,
Pathe News, N. Y.
Congratulations on the
greater and better PATHE
NEWS. PATHE always
gives us all important
news events. Regards.
Harry Nolan Circuit.
A Jealous Film Salesman —
Jealous of his reputation with his
exhibitor friends — can do them a favor,
and make big money doing it, with
our New-Idea store window tie-up
service.
STAR & STUDIO,
1160 Broadway New York City
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Trucks leave daily from New York for
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INCORPORATED
220 WEST 42^-° STREET
NEW YORK
PHONE-CHICKERING 2937
ALLAN A.LOWNES, CEN.MCR
THE
Wednesday, December 7, 1927
■^^
DAILV
Quota liill Introduced
In Australian House
(Continued from Page 1)
crease to 20 per cent by 1940, is
sought in a liill introduced in tlie Aus-
tralian House of Representatives,
states a cable to tlie M. V. Section
of the Dept. of Coninierce, from
Trade Lommissioner I-'arl I". S<iuire.
Sydney.
I'nder the bill, films arc divided m-
to three classes. British. New Zea-
land and foreiKU. with each class di-
vided into loiiK films, 3.000 feet and
over, and short subjects. Serials are
not to consist of over 26 episodes of
2.000 feet each. During 1929, a film
hire tax is to be collected from
renters, amounting to five per cent
on gross receipts from rentals on
New Zealand films, 7^4 per cent on
BVitish films and 12^1> per cent on
foreign films. .\ftcr October 1928.
restrictions will be imposed on ad-
vance and blind booking.
Betterment in Subtitles
Seen by Va. Censors
Richmond, Va. — Eliminations were
I nude in six films and 16 scenes or-
(ivred stricken out, according to the
weekly bulletin of state censors.
wcr objectionable subtitles were
-erved. Only three subtitles were
ininated. The total number of
us examined was 79, which com-
scd 263 reels. Objections continue
:.■ he found with what are regarded
.1- vulgar scenes in comedy subjects.
1 with certain features of sex
Ijlem plays. The most recent bul-
111, which shows improvement as
better attractions takes further
lips at two reel comedies.
jPhillips Leaves F. B. T.
To Join Paramount Staff
Effective Jan. 1, Louis Phillips, for
over four years secretary of the New
York Film Board joins the legal
iepartment at Paramount where, it
is understood, he will function di-
rectly under E. J. Ludvigh. In all
probability, Louis Xizer, Phillips's
partner in law, will succeed him at
the Film Board.
J. C. Brady Again Heads
Ontario Exhibitor Unit
(Cmitinued jr&m Page 1)
)f the Canadian ALP.T.O. J. C.
3rady, Madison, Toronto, was re-
elected president without opposition;
riarry Alexander, Park, Toronto,
vas named vice president to succeed
floy O'Connor. S. Major of Major's
it. Clair and Major's Rogers Road
heaters, Toronto, was elected secre-
ary, and Nat Taylor, secretary.
On the directorate are Roy O'Con-
lor. Prince of Wales and Green-
wood theaters, Toronto; M. A. Poil-
ikoff, Kingswood. A. Lester, Doric,
nd H. P. Redway.
Dinner for William Morris
The Jewish Theatrical Guild of
merica will tender a dinner to its
resident, William Morris, tomorrow
t the Hotel Commodore.
At It Again
Pittsburgh — Rep. William C.
Lankford, Georgia "reformer,"
is at it again, lambasting pic-
tures and higher education as
menaces to the normal salva-
tion of America. He is the
author of the Sunday closing
bill for the District of Colum-
bia as a first step in a national
"blue" law drive.
Distributors Defend
Non-Theatrical Sales
(Continued from Page 1)
cm Pennsylvania, Southern New Jer-
se\' and Delaware has adopted a set
of resolutions condemning the prac-
tice.
The action was taken after Secre-
tary .Karons had read letters from
Will H. Hays and practically all pro-
ducers and distributors. Hays re-
(|iicsted concrete instances. With the
excci)tion of Universal and Para-
mount, which stated positively that
they did not tolerate non-theatrical
competition with picture houses, the
other producers and distributors took
the position that they had a right to
sell their pictures wherever they
wished, and that the question is one
that should be decided by a board of
arbitration.
Endorsement of two resolutions
prepared by Sydney S. Cohen as
proideiit of the Board of Trade and
Commerce of the M. P. Industry
was one of the features of the meet-
ing. These resolutions covered the
riglit of producers, distributors and
exhibitors to work out their own
business destinies and preserve each
zone as an individual entity.
Secretary Aarons has received a
letter from the Federal Trade Com-
mission stating that the report of
Commissioner Myers on the Trade
Practice Conference would be for-
warded to him as soon as it was
ready to be made public.
Winfield R. Sheehan Named
Director of West Coast
Los .\iigeles — Winfield R. Shee-
han, vice president and general man-
ager of Fox, has been elected to the
board of directors of West Coast
Theaters. Fox has a 34 per cent in-
terest in the West Coast chain.
"Motherhood" Quadruples Gross
Jacksonville. Fla. — "Motherhood"
quadrupled gross of the Republic.
The exploitation was handled by
John L. Crowo. It consisted of en-
dorsement by health officers, a heal-
thy babies contest put on in connec-
tion with a department store, pictures
of mothers and babies in the con-
test; window displays, quantities of
printed matter, and newspaper adver-
tising.
Paramount Closes in Wilkes-Barre
Wilkes-Barre — The Paramount
exchange has closed and all book-
ings from this territory now are be-
ing made from Philadelphia. The
reason for the move was to elimin-
ate interlapping territories.
Independents in
Exchange Pool
(Continued from Pane 1 I
but a new corporation will be fi>rmed
to cover the transaction, it is under-
stood.
IVeiiiier was owned jointly by Nat
1'.. .Steinberg, president; Claude W.
McKean, vice president, and Toiiimy
Tobin. secretary. St. Louis I-'ilm
I'lxcliange was owned by Skouras
Bros. Enterprises, controlled by Spy-
ros and Charles Skouras, who also
operate the .Embassador and Mis-
souri, first run houses, and control
the St. Louis .Emuseiiieiit Co., which
has about 30 neighborhood and sub-
urban houses in the district.
Steinberg, McKean and Tobin will
coiitimie as the officers of Premier
and directors of its affairs and also
will own half the stock in the merged
exchange. Skouras Bros, will retain
a .stock interest, but will not be ac-
tive ill the management. Harry
Ilyiies, who w'as manager of the St.
Louis Film Exchange, has not an-
nounced his future plans.
Premier has been handling the
Chadwick and Rayart product, while
the St. Louis exchange distributed
Excelleiit's outi)ut.
Tom Brady Recovering
Toronto - - Tom Brady, Canadian
representative of P. D. C, is once
more out and around after a lengthy
stay in a hospital as a result of a
serious automobile accident. Brady
carries a scar on his face and still
sports a limp.
And That's That
By PHIL M. DALY
TKIIiCTI". to .Vloe Silver, lor sev-
eral vears with the Mark .Strand
Corp., with head<|uarters in Boston,
and successor, of the late Walter
Hays at the some office. New York,
was honored at a dinner tendered
him by 500 of his associates and
friends.
Elnivr R. I'earnon will be crowned
a chief of the Navajo tribe at cere-
monies Friday at Shinonm Altar,
Arizona.
Martha Ostenso, author of "Wild
(jeese" now i)laying at the Roxy,
spoke over the air the other night
and gave A. P. Younger who wrote
the scenario a great send off. She
commended his treatment of the
story, and on the strength of it has
advised her author friends that no
longer need they be chary of having
their works filmed.
Robert Lieber, chairman of First
National's board of directors is
proudly exhibiting a book bound in
royal purple sheepskin. It is the
gift of delegates of the sales de-
partmoit to the Coast convention,
last spring, as a token of their
esteem for all Lieber has done for
the company.
the
Paramount
Exhibitor
says :
OURE, other companies
make occasional hits. But you can't live on
three or four hits a year any more than you
can be healthy on a square meal once a month
.... What I like about Paramount is thev
deliver you a consistently high quality of en-
tertainment week after week — and exactly
on release dates .... My public likes it too.
**Si:
PARAMOtINT FAMOUS LASKY CORP.
AOOLPH ZUKOR. "/■«.*»''£ I«!
Ml
THE
-.%^
DAILY
Wednesday, December 7, 1927
h
German-Russo Company
Is Formed at Berlin
Washington Bureau of THE FILM DAILY
Washington — At Berlin there has
been estabHshed a Soviet-German
company, "Derufa" (Deutsch-Rus-
siche Film Alliance), the M.P. Sec-
tion of the Dept. of Commerce re-
ports. This company has been
formed by the German Company
Staken Film, and by the Russian
State M.P. Co. The purpose of this
company is to lease, sell, and to pro-
duce pictures. This company in-
tends to lease shortly in Germany
19 Russian films.
Smith on Sales Trip
E. J. Smith, general sales man-
ager of Tiffany, left yesterday for a
ten day trip through the Middle
West.
Pegler Going to Coast
Jack Pegler, veteran advertising
and publicity worker, leaves New
York Saturday for Coast studios.
Owensboro Ban Lifted
Owensboro, Ky. — Ban on theater
attendance of children, caused by the
influenza epidemic, has been lifted.
New Asks 1 Cent Rate to
Aid Mail Advertising
Washington Bureau of THE FILM DAILY
Washington — Restoration of the
one-cent rate on postcards, and the
minimum rate of one cent on open
envelope direct advertising, are urged
by Postmaster General New in his
annual report.
Hamilton Exhibitor Seeks Reelection
Hamilton, Ont.— Aid. H. E. Wil-
ton, manager of the Strand, is seek-
ing re-election to the 1928 Hamilton
council.
Come On In
The motion picture industry is prepar-
ing to take care of its worthy unfortu-
nates through the
Film Daily
Relief Fund
1650 BROADWAY
New York City
Mail
Your Check
today.
DULY UPS WHICH MEAK DOUABS FOC SHOWMEN
"The Angel of Broadway"
(Pathe)
Gave away forty baskets of food
for Thanksgiving, names of deserv-
ing families submitted by one of the
charity organizations. Dressed up aa
pretty girl, and had her parade in
the neighborhood carrying one of '
the baskets. She was placarded,
"The Angel of Broadway." The
food was purchased from neighbor-
hood merchants and this was also
advertised. Newspapers played this
stunt up big as it was Thanksgiving
Week. — Harry Dykeman, Keith's
East 105th St. Cleveland.
"Camilla"
(First National)
Ran slides in both English and
Spanish in addition to the English-
worded trailers on the screens of
both theaters^ sent a ballyhoo,
through the streets with two 24-1
sheets on a pyramidal set-up on a
truck with English and Spanish I
wording on the bases of the lithog-
raphs; distributed dodgers and her-
alds printed in both English and<
Spanish, and put stands of pictures i
and lithographs at various points of^
vantage about Laredo. Day before I
opening, a mounted cut-out from a i
six sheet was placed over central)
entrance above stands of pictures.*
Hand-painted signs in Spanish werefl
suspended across the sidewalk ooii
both ends of the marquee. — Jacki
Rowley, Rialto, Laredo, Tex.
Number of Leaders Plan to
Attend N. C. Unit Meeting|
R. F. (Pete) Woodhull, M.P.T.O.-i
A. president; William James, presi-'
dent of the Ohio unit, Frank J. Rem-i
busch, of Indianapolis, who was sec
retary of the unaffiliated exhibitort
group at the Trade Practice Con-i
ference; and A. Julian Brylawski.ii
chairman of the national board of
directors of the M^P.T.O.A. are ex-
hibitor leaders who will attend the!
North Carolina exhibitor convention
Dec. 12-13 at Charlotte. North Caro^
liiia recently rejoined the national ex
hibitor organization. Charles C. Petti
John, head of Film Boards of Trade !
also will attend.
Wells' Memory Honored
Richmond, Va. — Tribute to the Iat(
Jake Wells, local exhibitor, was paid
at the annual memorial services of
the Richmond Lodge of Elks in the
Mosque. The Mosque Concert Or-
chestra, Thomas J. Gannon, leader,
and Charles J. Possa, organist, ren-
dered musical selections.
Opening at St. Louis
St. Louis— "The Kin^j of Kings"
will have its premiere here at the
American, Dec. 18. Two perform-
ances daily will be given during the
local engagement.
Thornberg Buys L. A. Rex i
Los Angeles— D. F. Thornberg;
has bought the Rex from John Hos-;
tetter. i
£>/^|LY Wed., Dec. 7, 1927
-iLMifi^^StMUa
Next Economy Move is Awaited
Cameramen's Association Seeks Minimum Scale of $250 Weekly for Members — Woods Answers Tearle
Censure of Academy — Sullivan is Considine Aide — Armstrong Signs for Five Years— Other Wired News
IS
CAUSE OF UNEASINESS
There is a feeling of uneasiness
here as to the probable course pro-
ducers' efforts will take in their drive
to reduce production costs. Despite
the various denials that the presence
here of nearly all major executives
was merely coincidental, there have
been secret meetings held, and the
next steps are being awaited.
While some general line of action
doubtlessly is contemplated, it is ex-
pected that producers will go about
their economy program quietly, prof-
iting by the mistake of early this
year when widespread publicity was
given the proposed ten per cent sal-
ary cut, later abandoned.
George Stout is Named
Al Rockett's Assistant
George Stout, formerly with FBO,
has been named assistant to Al Rock-
ett at First National.
Butler Completes "Pigskin"
Dave Butler has finished "Pig-
skin." his second production for Fox.
Sue Carrol and David Rawlings are
leads.
Ince Film Completed
"Chicago After Midnight," an
original from Charles K. Harris' ''Af-
ter the Ball," has been completed by
Ralph Ince, who is also in the cast
which includes: Lola Mendez. who
plays opposite Ince; Helen Jerome
Eddy. James Mason, Bob Seiter, Ole
M. Ness, Frank Mills, Carl Axcelle,
Christian J. Frank and Lorraine
Rivaro.
"Tillie" Casting Completed
Casting of "Tillie's Punctured Ro-
mance" has been completed. In the
cast are: W. C. Fields, Chester
Conklin, Louise Fazenda. Mack
Swain, Tom Kennedy, Doris Hill,
Grant Withers. Babe London. Kal-
la Pasha. Mickey Bennett, and Billy
Piatt. The picture is an original by
Monte Brice and is being directed
by Eddie Sutherland.
Boles in "We Americans"
John Boles has been signed for
"We Americans," Universal produc-
tion.
Pearson and Reisman
En Route to New York
Elmer R. Pearson and Phil Reis-
man of Pathe, leave Friday for the
East. En route, they will stop at
the Grand Canyon of the Colorado
{Continued on Page 7)
Seek Basic Scale
Basic scale of $250 per week
as a minimum for cameramen
and $50 per day for extra cam-
eramen, is being negotiated
with producers by the Ameri-
can Society of CLnematogra-
phers.
Gardner Sullivan Named
U. A. Associate Producer
C. Gardner Sullivan has signed as
assistant to John \V. Considine, Jr.,
and associate producer for United
Artists.
Leaves for N. Y. Vacation
May McAvoy has left for a vaca-
tion in New York.
Urson, De Mille Supervisor
Frank Urson is to be made a pro-
duction supervisor for De Mille, it is
reported.
Jones Back at Studios
F. Richard Jones has returned to
Hollywood after a trip to Europe.
"Yellow Cameo" Unit on Location
Spencer Bennet has taken tlie com-
pany making the Pathe serial.
"Yellow Cameo," on location. This
is to be 20 episodes and is to star
Allene Ray in a cast including Ed-
ward C. Hearn, Noble Johnson, Tom
London, Maurice Keins. Oliver Sig-
urdson is cameranxan and Willard
Reineck and Norman Stephenson
business managers. Thomas L.
Story is assistant director. The storj'
is by George Arthur Gray.
Returns to "U" Studio
Sam Jacobson, Universal Coast
publicity director, has returned to
the studios.
Columbia Making "Woman's Way"
"A Woman's Way," co-starring
Shirley Mason and Gaston Glass, is
in production at Columbia. Lionel
Belmore, Ben Turpin, Flora Finch,
Armand Kaliz, Arthur Rankin, Mau-
rice Ryan and James Harrison are
in the cast. The story is an original
by Elmer Harris.
"The Chaser" Completed by Langdon
Harry Langdon's new comedy,
"The Chaser," has been completed.
Meehan Signs "Bill" Desmond
\\'illiam Desmond has been signed
for "The Devil's Trade Mark," which
is Leo Meehan's next for FBO.
Bennett on Way East
Whitman Bennett, former produc-
tion manager of Caddo, has left for
New York.
TEARLE NEVER BACKED UP
VAGUE COMPLAINT, CLAIM
Complaint of Conway Tearle
against producers whom, he charged,
were conspiring to prevent him from
olitaining screen employment, never
was substantiated, Frank Woods,
secretary of the Academy of M. P.
Arts and Sciences, declares in an-
swering statement credited to Tearle
that the academy failed to bring
about a change in the situation.
De Mille Signs Five Year
Pact with Robt. Armstrong
Robert Armstrong has signed a
five year contract with Cecil B. De
Mille. He is at present appearing in
two pictures for Fox.
Edwards Starts First
Harry Edwards has started work
on his first picture of Mack Sennett's
girl series v.hich he is directing.
Daphne Pollard, Johnny Burke and
Carole Lombard are featured.
Murray Rock Returns
Murray Rock, production manager
for Sterling Pictures, has returned
from Paris where he attended the
American Legion convention and in-
vestigated French studio methods.
Dolores Del Rio 111
Suffering with skin poisoning.
Dolores Del Rio is under care of a
physician.
To Sign British Contract
John S. Robertson will spend
Christmas in London, where he is
now sojourning. It is believed that
he will shortly announce his accept-
ance of a contract tendered him by
a British syndicate.
Editing Sennett Features
Arthur Tavares is editing "The
Goodbye Kiss," Mack Sennett's per-
sonally-directed feature which intro-
duces Sally Filers as a star.
Harron Joins Tiffany-Stahl
The latest player to sign a long-
term contract with Tiffany-Stahl is
Johnny Harron. He starts his first
picture soon.
Harry Brand with Fox
Harry Brand, former manager of
Buster Keaton, has joined the story
department of Fox.
Lewis Lincoln Dies
Lewis W. Lincoln, father of Myr-
tle Stedman and grandfather of Lin-
coln Stedman, is dead, following an
operation.
A Little
from **Lots
ft
By RALPH WILK
Hollywood
ANN BRODY, who flits from stage
to screen and back again, is the
laugh hit of "My Country", on the
boards here. Ted Von Eltz, screen
and tennis luminary, is playing a lead
in "The Second Year" at a Holly-
wood theater.
if if *
Charley Burr and Johnny Mines
have new headquarters at the Tec-
Art studio, while Johnny has also
finished building a new home here.
The comedian's next is "Chinatown
Charley."
:ti * *
Ann Price is making ex-
cellent progress. She started
as a secretary at the Para-
mount Long Island studio,
was promoted to 'script girl
and then came West. She
now is writing continuities
at M-G-M.
* * *
The Tec-Art studio now is
as busy as a bee-hive. Sam
Sax, Harry J. Brown and Sam
Bischoff have transferred their
units from the Tiffany-Stahl
plant, while other companies
will also produce at Tec-Art.
* * *
Sam Breiten has arrived from the
East to become supeHntendent of
the Tremont Film LaboratoHes' new
plant on Seward St. Sam is a
veteran "lab" man and has been with
the Tremont organization for seven
years.
_ ♦ * *
W. A. Carruthers. son of the late
Sir Joseph Carruthers, who plans to
produce in Australia, is studj'ing pro-
duction. He is en route to Australia
from England.
* * *
More Passing Show: Bob
Welsh, Arch Heath and Mrs.
J. B. Bray among the busy
patrons of the Western
Unio7i; Adolphe Menjou be-
ing greeted at the Paramount
studio following his recent
illness.
* * *
Joe Pasternak and L. Friedlander
are among the busy assistant directors
at Universal. The boys were inter-
ested spectators at the Hector-Strong
fight at the Hollywood Legion club.
Virginia Sale Cast
Virginia Sale, sister of "Chick"
Sales, has been added to the cast of
"Midnight Madness" starring Jac-
queline Logan and Clive Brook. F.
Harmon Weight is directing.
THE
s^E22
DAILV
Wednesday, December 7, 1927
Producers tell us that
when in search of a
cameraman they inva-
riably refer to the
Camera Men's section
of the Film Daily Year
Book. Advertising in
this section has a full
year's life.
1928 Film
Daily
Year Book
^
Out in
January
Economy Move Is
Awaited with Interest
(Continued from Page 1)
The reported new policy, would
be adopted shortly after the year, it
is understood. Final decision on
carrj'ing it out is expected to be
made in New York around the
Christmas holidays. A number of
executives already have entrained for
the return to New York, a few are
preparing to leave, and some are ex-
tending their stay.
Massing Evidence
On Film Mergers
(Continued from Page 1)
confirm the opinion of department of-
ficials that it is in the public interest
to obtain and consider the salient
facts relative to any proposed cen-
tralization of business before the
merger has become an established
fact.
"As a result of these examina-
tions," the report states, "there have,
been placed in the files of this de-
partment fundamental economic facts,
as well as the detailed purposes and
data of the proposed combination, so
that, even though there may be no
basis for the department's proceed-
ing in the first instance, there will
be in the files for prompt future ref-
erence information of value to the
department in the event that there
should be a violation of the law."
"Subsequent to the initial submis-
sion of a proposed consolidation or
merger the anti-trust division periodi-
cally reexamines all the facts to de-
termine whether there has 'been a
violation of law."
The anti-trust division of the de-
partment also keeps a close watch
upon trade associations, the report
indicates, and has investigated a
number of such organizations with a
purpose, it is stated "not to inter-
fere with legitimate trade association
activities, but to prevent at their in-
ception, activities bringing about un-
due restraints of. trade."
Aeolian Entering
Theater Organ Field
(Continued from Page 1)
cern has only manufactured resident
organs and pianos.
The new instrument, to be made
by the Votey organ division, will
be ready for marketing in about three
months. Its prices will range from
$6,500 to $60,000. In charge of this
department is R. P. Elliott, who was
formerly general manager for W. W.
Kimball of Chicago. During his
period with this company he handled
practically all of the organ business
with the Stanley interests. Elliott
was also at one time with the Welte
Co., New York, as vice president and
general manager. He will endeavor
to carry out the Hope-Jones tradi-
tions in organ construction.
In marketing the organ, Aeolian
will have the product handled by rep-
resentatives in the key cities. Or-
ders are now being taken.
Plan New Company
in K-A-Orph. Merger
(Continued from Page 1)
This is regarded as the forerunner
of the proposed Keith-Albee-Stan-
ley pool. Keith's recently arranged
to acquire the Moss cirouit in its
entirety as a step in the series of
consolidations.
The new company, it is stated,
will be capitalized with issuance of
$10000,000 of seven per cent pre-
ferred and 1,100,000 shares of no
par common. The outstanding
Keith bond issue of $6,415,000 and
the Orpheum preferred of |6,415,-
000 will remain undisturbed, it is
declared.
Close Bentonville House
Bentonville, Ark. — The Royal has
closed permanently.
Skouras Bros. New
Link in Wesco Pool?
(Continued from Page 1)
American Theaters and now Saxe.
If the proposed deals are consum-
mated, it is not anticipated that the
Middle West chains would become a
part of West Coast Theaters, but
instead would continue to function
either individually or as a Middle
West affiliation.
Fight Films, Ticket
Tax, "Blue" Law Ui
(Continued from Page 1)
tation of prizefight films is sough'
by Rep. Cochran (Mo.).
Elimination of the admission ta:
is provided for in a bill amending
the revenue law, introduced by Rep.'
Gallivan (Mass.).
Exemption from admission tax is
sought by Rep. Knutson (Minn.) for
undertakings the proceeds of wliich
inure exclusively to the benefit of
religious, education or charitable in-
stitutions, etc., and for cooperative or
community center picture theatert
if no part of the net earnings thereof
inures to the benefit of any private
stockholder or individual.
Daylight saving would be imposed
nationally under a bill introduced by
Rep. O'Connell (N. Y.) from the last
Sunday in March to the last Sunday
in October.
Rep. Lankford (Ga.) again intro-
duced his bill providing a closed Sun-
day for the District of Columbia,
which was the subject of lengthy
hearings last session and which he
succeeded in jamming through the
subcommittee of the House district
committee.
Pathe Club to Elect
The Pathe Club will meet at the
Hotel Roosevelt tomorrow evening to
elect officers for the ensuing year.
Following the meeting there will be
dancing and an entertainment bill
headed by Shirley Herman, dancer,
Impersonator and Comedienne.
Beery-Hatton Comedy at Rialto
"Now We're in the Air," with Wal-
lace Beery and Raymond Hatton,
opens at the Rialto Friday. Receipts
of the New York premiere as special
prices will be donated to the New
York American Christmas and Re-
lief Fund.
■m
Wednesday, December 7, 1927
DAILY
Hollywood
Pearson and Reisman
En Route to New York
(.Continued from Page 5)
ivcr tor Indian ccrcniimii's in coll-
ection witli "The Hride of the Colo
ido," wliich is new title for tlie
t'atiie-Bray picture formerly knmvn
"Menace."
Warner in Vera Reynolds Cast
H. B. Warner has been added t«'
ast of "Walking Back." \'era Rey-
loids starring vehicle for De Mille.
Flinn Leaves for East
John Flinn is en route to Xevv York
lere he will supervise opening of
le roadshow^ production, "(."hicago"
the Gaiety.
4cConville Writing Murray Vehicle
Bernard McConville, who wrote
A Texas Steer," now is preparing
It's All Circek to Me," an original
jr Charlie Murray.
Edeson Returning to Work
Robert Kdeson will resume work
ixt week at the De Mille studios
)IIovving a month's rest.
New Vernon Comedy Starts
Bobby \ernou has started work
1 his ne.\t comedy. "Sweeties," the
lurth of tlie new Paramount Chris-
i series.
Duffy's Next Titled
Jack Duffy's next comedy will be
:led "Long Hose," with Gail Lloyd
id Jimmy Harrison in the cast,
'illiam Watson is directing.
"Ramona" Completed
Edwin Carcwe has completed "Ra-
jna," starring Dolores Del Rio.
[Gotham to Make "Bare Knees"
1 Gotham will produce "Bare
lees" from the Adele Buftington
jry. Erie C. Kenton is director
lider supervision of Harold Shu-
ite who wrote the adaptation.
Re-signs Percy Heath
Percy Heath is continuing as an
iginal story writer at Paramount,
[lowing signing of a new contract.
Polglase Succeeds Hitt
Van Nest Polglase has succeeded
iurence Hitt as art director at Par-
ount.
Paramount Buys Russian Stories
f'Paul, the First," a Russian story,
\s been purchased by Paramount
Emil Jannings. The company
I'.o has bought "The Double Eagle."
lother Russian storv.
Horn to Direct Quality's First
Fames Horn, it is reported, will
dect the first Qu'ality Corp. picture
■■ Abe Carlos.
}j Buys Creelman Story
■'Spangles," an original by James
>hniore Creelman, has been pur-
cised by Paramount.
United Artists Completing
Sales Force Reorganization
United Artists is completing its
sales reorganization, with responsi-
bilit.v for sales and otlice manage-
ment now separated. Al Lichttiian,
sales head, states that since Nov.
10, when some Middle West dis-
tricts liad been reorganized, all of
the eastern division, under Cresson E.
SniitI). has been put under the new
plan of operation.
Mo tdii is h('.iil(|ii.'irtfrs of District No. 1
<tf tlu- ea^ltTii divisiciii, which incIiuU's New
M.ivrn aixl Cortland. II. R. Lutz is dis-
trie;! nKinaK^T hikI Saul Kt^siiick special rep*
rt-sentativc. (Iffice managers are Florence
I.eiyhton at Uoston, Mary O'Brien. New
Haven, ami M. J. Garrity, Portland. (!ar-
nly also will cover a salesman's block.
.New York is headquarters of District No.
2, which includes BufTalo and Philadelphia.
J. \ on Tilzcr is district manager and Moe
.Streimtr and (Itorge Mocscr special rep-
resentatives. Office managers are Nat Beier
.It New York, Frank Young, Buffalo, and
H. G. Bodkin, Philadelphia.
Washington is headquarters of District
No. ,1, which includes Atlanta, Charlotte,
and Pittsburgh. W. G. Carmichael is dis-
trict manager, and Carlos E. Moore and C.
E. Peppiatt special representatives. Office
managers are A. M. Weinberger, Washing-
ton; E. J. Paskert, Atlanta; Miss L. Short,
Charlotte, and Mrs. A. S. Ziegler, Pitts-
burgh.
Eor the present, at least, Detroit remains
in its origin:il status, with J. D. Goldhar
as sales manager. The same is true of
Denver, J. A. Krum, sales manager; Salt
Lake, Harry Stern, sales manager; San
Francisco. Fred Gage, sales manager; Los
Angeles, F. E. Benson, sales manager;
Seattle, D. J. McNerney, sales manager;
and Canada, where Haskell Masters is sales
manager, with headquarters at Toronto.
Incorporate Arkansas Company
Walnut Ridge, Ark. — The Swam
Enterprises, operating theaters here
and at Pocahontas, have taken out
incorporation papers. C. F. Crews
and R. M. Orange will continue as
managers.
Consider Reopening
Dannebrog, Neb. — A committee
has been appointed by the Commer-
cial Club to investigate the possi-
bility of having the local theater re-
opened.
Remodel Forsyth Theater
Forsyth, Mo. — Dick Hulland has
remodeled the HoUister and will re-
open shortly.
Weber Buys Kansas House
Great Bend, Kas.— W. H. Weber,
owner of the Echo and Lakin here,
has purchased the Andress from
Charle Andress. Weber will dis-
continue the Lakin.
Lease J. C. Bon Ton
Jersey City — Jersey Amusement
Co. has leased the Bon Ton, 47 New-
ark Ave., to the L. & J. Theater
Corp. for a term of five years at $3,-
000 a year.
Buy Rivoli, Denver
Denver — Joseph Buchhalter, presi-
dent of the Home Public Market, has
purchased the Rivoli at 1251 Curtis
St. from F. O. Brown for $200,000.
Joseph Roth, present tenant, will
continue. -. - -
Rice Opening House
Milwaukee — Earle Rice's new
Egyptian theater, a de luxe neighbor-
hood house is nearing completion and
is expected to open very shortly.
Sunday Shows Scored by
Quebec Catholic Clergy
Uucbec — Sunday picture shows
were condemned severely in a pas-
toral letter addressed to the Roman
Catholic clergy and the faithful
throughout Quebec land eastern On-
tario just issued. The letter is sign-
ed by 17 archbishops and bishops of
the various diocese and the epistle
calls upon all Roman Catholics to
avail themselves of all lawful means
to banish Sunday shows. The warn-
ing is issued that Roman Catholics
"are bound under grave obligation to
abstain from all organizations of a
commercial or lucrative nature on
Sundays and holydays" and they are
forbidden to organize any such
amusements for which fin admission
fee is charged, even though the rev-
enue is intended for good works or
charity.
Practically all theater* iii cities of
Quebec, such as Montreal, Quebec
City, Hull, Three Rivers and others
have had Sunday shows. Just how
these will be affected by the edict
remains to be seen. There is a large
percentage of Roman Catholics in
the Province of Quebec.
F. N. Developing New
Players, Marin States
In pointing out that "the next few
years will see many new and younger
faces on the screen," Ned Marin,
back at the First National home of-
fice, after eight weeks at the Coast,
yesterday said:
"First National is quietly doing its
utmost to develop new talent. Prom-
ising work may be expected in the
future from such young players of
talent as Molly O'Day, Alice White,
Donald Reed and Larry Kent."
Clay Jenkins Buys
Gravett, Ark. — Clay Jenkins has
taken over the Ozark.
London House Reopens
London — West Ham Lane Cin-
ema, one of the Bernstein chain,
which has been closed for several
months, reopened during the week
with a new capacity of 2000.
English Provincial House Opens
Birmingham, Eng. — New openings
in the provinces include the Ritz,
Birmingham; Hippodrome, at Not-
tingham; Central, Canterbury; and
His Majesty's in Bristol.
Whitehall Issue Oversubscribed
London— Stock issue of $1,000,000
floated by Whitehall Films, Ltd., a
production unit, was oversubscribed.
May Enlarge Strand, Yonkers
Yonkcrs, N. Y. — Commenting on
the plan of the Strand Theater Corp.
to relinquish its five-year lease on
the Hamilton, George Walsh, man-
ager of the Strand on South Broad-
way, stated that the latter house
may be enlarged to accommodate 600
more patrons.
Champ Gets Tenn. Hoi^se
Hartford, Tenn. — The Paramount,
fromerly operated by A. C. Champ
has been taken over by Sam Range.
It doesn't matter
who you ask
They' II tell you
THE
DAILY
FILM
RENTER
is the only paper that
matters in the Motion
Picture Industry in
England
FULL OF RED-HOT NEWS
IT IS ON THE BREAKFAST
TABLE EVERY MORNING
Read every day by
everyone of impor-
tance in every branch
of the industry in
Great Bntatn
Subscription $ 1 5 . 00 a Year
Send at once to the Publisher
58, Great Marlboroof h Street
LONDON ENGUND
1^
_ _ OF
CREATER-THAN-
^£YER PROFiryt
UiiiwillbeA^
national
PictureA
CREATE R-THAN- EYE R
1
^<» NEWSPAPER
^/'FILMDOM
ULTHE NEWS
ALLTHE TIME
'OL. XLII No. 58
Thursday, December 8, 1927
Price 5 Cents
Look Here
npW I-: N T V-F OUR sheets
\_ fi)r a two-reel comedy,
window cards, special
ailer, radio tie-ups, all kinds
go-get-'em business — all for
two-reeler. Vou wonder
liose brainstorm this is? Be
the dark no longer. Harold
IVanklin, whose showman-
i]) falls into the Grade A class,
oposes to do all this and more
r "The Battle of the Century,"
Roach release. Not only that.
It a campaign of identical
oportions in all West Coast
leaters for this release and
hers in the Laurel-Hardy ser-
1 'roves what we have been
s^^uing about for years: That
ort subjects, as well as fea-
res, lend themselves to ex-
citation if the showman would
y try. Every theater can't
: it off on the scale Franklin
attempting, but we do insist
CO again as always that the
;a is worth giving a whirl.
Merchandising
A'liich leads us to ruminate along
<o lines:
\'c wonder when this industry will
the value of real follow-up ad-
tising and adjust its sales copy
prove of aid to the exhibitor.
Kit the showmen needs in trade
L-rtising is not announcement copy
merchandising copy — something
help him put over the picture
ch comes to him automatically
the block booking route. Tell-
the exhibitor about box-office
irds doesn't mean half as much
explaining what he can do to
Uer up his gross on a particular
action.
Economy Program to Be Pushed
on Return of Executives from Coast
Moving
yes on the Middle West. The
iter pool is working. Saxe and
SCO are one. Now the Skouras
thers are flirting. Perhaps
> thwest Theaters next. A real
onal chain — if for no other pur-
; than booking — is very close to
r^itv.
KANN
British Trade at Grips
By ERNEST W. FKEDMAN, Editor -The Daily Film Renter'
London (By Cable) — Distributors are ready to go to the mat
with independent exhibitors, and will refuse to deal with the com-
bination sponsored by the Cinematograph Exhibitors Ass'n., in a
move to combat buying power of Provincial Cinematograph The-
aters, Britain's largest circuit.
As evidence of their determination to stand pat, they have
bound members of their association with heavy monetary penalties
to be inflicted in event any company violates the "thumbs down"
order.
Meanwhile, the C.E.A. is going ahead with its organization
plans, and opinion is that a crisis in the trade is imminent.
TICKET TAX $17,940,637
m YEAR ENDED JUNE 30
Hashington Bureau of THE FILM DAILY
Washington — Admission tax col-
lections for the fiscal vear ended
June 30, last, totaled $17,940,636.69,
a drop of $6,040,039.87 from the pre-
ceding fiscal year, it is shown by the
annual report of the Bureau of In-
ternal Revenue, just submitted by
Conmiissioner David H. Blair to the
Secretary of the Treasury.
The report shows that, of the to-
tal, $17,068,035.46 was collected on
tickets sold at the box office, $142,-
629.86 on sales at places other than
(Continued on. Fa<ie 3)
Quota Bill Revocation of
License Clause Modified
By ERNEST W. FREDMAN
Editor "The Daily Film Renter"
London (By Cable) — Modification
of the proviso of the quota law to
deprive a distributor or exhibitor
(Continued on Page 10)
FOX PLANNING TO BUILD
THIRD AT PHILADELPHIA
Philadelphia — With considerable
speculation over product to be
played when the house opens, and
a report in circulation tliat the pres-
ent Fox is to be dismantled and con-
verted into an office structure, Fox
is having plans drawn for a new
theater at 17th and Market Sts. The
proposed house, which will seat
4,000, is located one block from the
present Fox.
The theater and office building in
which it will be housed, will repre-
sent an expenditure of $4,000,000,
(Continued on Page 10)
Experiments Continue on
G. E.-R. C. A. Talking Film
Experiments are Ijeing continued by
the General Electric Co., in associa-
tion with the Radio Corp., of Amer-
ica, in development of its talking pic-
ture device. Several firms arc inter-
(Continued on Page 10)
Distribution, Exhibition,
Also To Be Pruned
Under Plan
i\'() time will be lost by company
executives in iJUtting into effect the
reforms reported agreed to on the
Coast, it is indicated. The general
return movement to the East has
begun, upon completion of which
another series of meetings is ex-
pected to be held.
At these meetings, ways and means
to put into eflect the plans declared
to have been agreed upon, as well
as extension of economies, are ex-
pected to be outlined. The new
moves, it is felt, will concern chiefly,
distribution and exhibition. Prun-
(Continued on Page 10)
Zukor, Katz, Schenck and
Franklin on N. W. Trip
Los Angeles — Accompanied liy
Adolph Zukor, Sam Katz and Nicho-
las Schenck, Harold B. Franklin has
left for an inspection trip of North-
west theaters of the West Coast
chain. The party will inspect the
new houses under construction at
Seattle and Portland which are to be
owned by Paramount, Loew's and
West Coast and operated by the
latter.
Orchestraphone To Be
Demonstrated Tomorrow
George De Kruif, director of ad-
vertising and publicity of the National
Theater Supply Co. of Chicago, is
(Continued on Page 10)
Growing Every Day
Yesterday was another si)lendi(l day for the I'lLM D.MLY
RELIEF FUND. Nine new names added to the honor list which
is now nearly a column in length. This fund has the whole-hearted
and enthusiastic endorsement of the industry. All charity is most
worthy and none more so than that which is needed close to
home. To come into actual contact with needy cases as they
arise in this business throughout the year is to realize fully the
earnestness and importance of this fund.
Among those sending in contributions yesterday were Budd
Rogers, M. C. Howard, Arthur Kelly, Jack Fuld, Charles G.
(Continued on Page 2)
Probe Continues
IVash. Bur. of THE FILM DAILY
Washington — Investigation
by the Dept. of Justice of the
industry is being continued,
with the government deter-
mined to secure data on activi-
ties, and a file on combinations
on which to base its attitude
and probable course.
Los Angeles, PhiJadelphia
and Chicago are among cities
visited for evidence. Mean-
while, there is pending a com-
plaint against the Hays organ-
ization and distributors filed by
Frank J. Rembusch, Indianap-
olis exhibitor, and charging
conspiracy and restraint of
trade.
Vol.XLIINo.58 Thursday. Dec. 8, 1927 Prices Cents
JOHN W. ALICOATE
Publislier
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-oiBce at New York. N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday,
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel: 'Phone,
Drexel 7000 and Washington 9794. London-
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London. W. I. Bet
lin — Lichtbildbuehne, Friedrichstrasse, 225.
Overseating Menace Cited
In Southwest Territory
Dallas — Overseating is looming as
a menace throughout the Southwest,
states "The M. P. Times" editorially,
due to building of theaters without
knowledge of potential patronage in
a particular town.
Propositions of promotors who in-
vade closed towns confident they will
be successful in obtaining service
should be analyzed carefully, by ex-
changemen, and discretion used on
the advisability of supplying such ac-
counts, the publication states.
McGee Buys Selbsrville House
Selbyville, Del. — Ira F. McGee
has purchased the Selbyville from
H. R. Ringler.
Ornstein Goes to Philadelphia
William Ornstein, New York
branch manager, left last night for
Philadelphia to visit the home office
of Horlacher Film Delivery.
Parkersburg House Changes Hands
Parkersbu'rg, Pa. — S. Karabestos
has bought the Opera House from
C. J. Seldonridge.
Close Kentucky House
WicklifTe, Ky. — The Swan has been
closed permanently.
AMALGAMATED
VAUDEVILLE AGENCY
Attractions for
Picture Theatres
Standard Vaudeville Acts
1600 Broadway, New York City
Phone Penn. 3580
—JX0^
DAILV
Growing Every Day
(Continued from Page 1)
Strakoscii and two prominent film
men who requested that tiieir names
not be mentioned. Among the bright
spots were contributions from two
youngsters, Lila Belle and Jerry
Stebbins, daughter and son of the
popular Artie Stebbins.
The fund is growing larger. The
list is growing longer. The time is
getting shorter. By Christmas we
should have a big ample fund that
should be a credit to everyone. This
can only be accomplished by the
help of all. Don't put it oS. Send
in your contribution to-day.
Watch This List Grow
Will H. Hays
George Weeks
Ed Schiller
D. A. H. Giannini
Jimmy Grainger
Charles B. Mintz
Bruce Gallup
Jim Normanly
Don Mersereau
M. J. Mintz
Victor Shapiro
Moe Streimer
Billy Brandt
Red Kann
Dave Bader
Marvin Kirsch
Leo Klebanow
Tommy Goldberg
J. E. Storey
Frank Walker
Artie iStebbins
Jack Alicoate
W. A. Caliban
Edna Sussman
Harry Reichenbach
Abe Blank
George H. Davis
Nathan Burkan
Ned Depinet
William Massce
William La Fortes
Bert Adler
Eddie Grainger
R. A. Rowland
Mrs. Harry Reichenbach
The Film Bureau
Harry Buxbaum
W. Ray Johnston
Al Lichtman
Jerry Beatty
A. Pam Blumenthal
W. F. Rodgers
J. M. Frere
Elizabeth B. Perkins
Eureka Amusement Co.
Emil Bernstecker
David Loew
E. M. Schnitzer
Joe J. Le«
Harry Buxbaum
J. Homer Flatten
Dave Bernstein
Fat Dowfling
Mabel D. Risenfeld
Eddie Saunders
Bob Lynch
Oscar Neufeld
Walter Lindlar
Barnes Printing Co.
Paul Lazarus
Cresson Smith
Joseph Coufal
Weiss Brothers
Max Roth
Hugh Kessler
L. B. Metzger
Louis Phillips
Leopold Friedman
Walter Putter
Gabriel Hess
W. J. German
Henry Ginsberg
C. C. Fettijohn
Budd Rogers
M. C. Howard
Arthur Kelly
Jack Fuld
Chas. G. Strakosch
Lila Belle IStebbins
Jerry Stebbins
Anonymous
Anonymous
M-G-M News Here to Stay,
Fred C. Quimby Declares
M-G-M News is "here to stay,"
Fred C. Quimby, head of M-G-M's
short subject department, declares in
denying reports that the newsreels
was to be discontinued.
Erskine to Attend Premiere
John Erskine, author of "The Pri-
vate Life of Helen of Troy," will
be among the guests to attend the
premiere Friday at the Globe. Maria
Corda, Hungarian actress who is
starred in the picture, also will attend.
Movietone Pictures of Congress
Washington — Movietone pictures
of the opening of the House^of Rep-
resentatives were secured by Fox. A
print will be presented to the gov-
ernment for its archives.
A MiUion Feet of
Everything
FILM LIBRARY SCENES
Stone Film Library
220 W. 42nd St. Room 612
Phone Wisconsin 0248
MANAGER AVAILABLE
METROPOLITAN EXPERIENCE
Vaudeville and Pictures, 20
years' experience, record first
class. Will leave New York.
Box M-357 c-o Film Daily
1650 Broadway N. Y. C.
The only hook of its kind
puhlished!
THE FILM DAILY
YEAR BOOK
Everyone of any importance in this industry should
have a copy of this volume for regular reference.
Out in January
FREE to subscribers to THE FILM DAILY
1650 Broadway, N. Y. C.
Thursday, December 8, 1! '
Unbiased Independen
REVIEWS
on all
Feature Production
and
Short Subjects
Produced in Great Britain
appear regularly
in
THE
DAILY
FILM
RENTER
Edited by
ERNEST W. FREDMAK
Published in London
Circulates Everywhere
SUBSCRIBE TODA
Send $15.00 for One
Year's Subscription
to the Publisher
58, Great Marlborough Street
LONDON ENGUND
warn
THE
Thursday, December 8, 1927
'e&^
DAILY
Wm. EXPLOITATION
FOR HAL ROACH COMEDIES
J. OS Alludes— l'rol)al)ly for the
litial time in the exliibition busi-
css, a short subject will receive an
xploitation campaign wortiiy of a
atiirc or even a special. When the
,vo-reel Roach comcd\', "The Bat-
e of the Century" opens at the
letropolitan next week, Harold H.
rankiin, general manager of West
oast Theaters, will back it with a
ig advertising drive. Similar ex-
loitation will be given the next
Ao pictures in this Stan Laurel-
liver Hardy series, which has been
irchased by the West Coast chain.
As one phase of the campaign one
indred 24-sheets will be posted in
OS Angeles. Special newspaper
ace will be used in addition to
at which is ordinarily occupied by
Metropolitan. Two special
wspaper ad cuts arc being pre-
red, one as a reproduction of the
-sheet and the other to resemble
c usual ads of the theater. These
ts will be sent to all West Coast
uses subsequently playing the pic-
re. A trailer will also be used,
connection with the wide exploi-
tion all key points in the South-
1 division will use trailers, cuts,
iries, lobby cards and snipes on
postings of six sheets and more
Iling attention to the comedy
im. A special radio hook-up
being arranged for Laurel and
inley.
The Egyptian will run the pic-
"es two weeks after the Metropol-
n and all other de luxe houses
veek later.
approximately 1,000 entries, from
n Diego followed the first an-
uncement in connection with the
itest which Roach is conducting
association with West Coast The-
rs to find a new member for "Our
ng." Sixty newspapers are tied
icket Tax $17,940,637
r Year Ended June 30
{Continued from Page 1)
box office at prices in excess of
: office prices, $2,565.70 on sales
theaters at prices in excess of the
iblished prices, $n. 659.52 on
;es of boxes or seats, and $715.-
.15 from cabarets, roof gardens
similar establishments.
Tew York, with more than a third
the total; Illinois, Pennsylvania
California were the heaviest
ers of the admission tax, it is
losed by the report. The collec-
s, by States, on box office sales,
ess-price sales and leased seats
boxes, are shown in the follow-
table:
DIRECTORS OEM. P. CLUB
HOLD EIRST MEETING
j JLloyd Contest Closes Dec. 26
1 *he Harold Lloyd ofTer of $1,000
he best theater advertising cam-
1 on "Speedy" closes Dec. 26.
hitors, managers and theater ad-
ding and publicity men are
flJble to participate. There will
kel4 prizes, ranging from $200 to
<|5»
First official meeting of the board
of directors of the M. P. Club of
Xew York was held yesterday at the
Hotel Astor. In view of the fact that
the newly elected president, Al Licht-
man. was unavoidably absent from
the meeting, certain business which
was due to come before the board,
was laid on the table. N'arious mat-
ters, however, of interest to tlic Club
were passed, directed to the presi-
dent for action.
In view of the fact that there are
only some 30 memberships open in
the charter membership classification,
as decided by the temporary officers,
there was considerable discussion as
to whether this classification should
be further extended or not. However,
a resolution was passed eventually,
confirming the action of the tempor-
ary officers in limiting the charter
memberships, which carry a $100 in-
itiation fee, to two hundred mem-
bers. A further resolution was
passed, calling on the president to
immediately appoint permanent com-
mittees, including: membership com-
mittee, entertainment committee,
house committee, finance committee;
and, furthermore, that the entertain-
ment committee be instruced immedi-
ately to put into effect a plan for
holding a big dinner as early in the
winter as possible.
Next meeting of the Board of Di-
rectors will be held on Dec. 12th, at
the Astor.
Vocafilm Programs Slated
Soon After First of Year
X'ocafilm instrumentations and pro-
grams will be available after the first
of the year, with the synchronization
device now being marketed by the
X'ocafilm Distributing Corp. This
company has taken over distribution
for 14 years from tfie Vocafilm Corp.
of America. The producing firm acts
now are under contract to assure 40
weeks of theater programs for 1928,
the company claims. Demonstration
of the device, which, it is stated, has
been improved upon since its pres-
entation some months ago, is planned
at an early date.
A. J. Nelson, former assistant gen-
eral manager of Vitagraph, is vice
president and general manager of the
distributing company. David R.
Hochreich head.s the producing com-
pany.
Two "Motherhood" Units
Seattle — "Motherhood" opened
yesterday at Wesco's Liberty for an
indefinite run. Buddy Stuart, handl-
ing all Western territory for States
Cinema Corp., secured the coopera-
tion of Seattle Chamber of Com-
merce and Ass'n of Women's Clubs
in staging a healthy baby contest in
conjunction with a local newspaper.
Robert M. ("Bob") Savini, of States
Cinema, has left New York for At-
lanta to arrange for the opening of
"Motherhood" at Publix' Rialto, on
the 12th.
THE FILM BUILDING '
Custom Built for the Film Trade!
321-323 WEST 44th STREET
322 WEST 45th STREET
Away from traffic congestion — and still
in the very heart of the film district
40% Already Rented
3rd to 7th Floors Available In Desirable Units.
3rd to 5th Floors each have (?>) vaults, Projection Rooms
and (2) Specially Built Inspection Rooms.
Ready for occupancy Feb. 1st, 1928
Space Available Now Through
LEE A. OCHS
1560 Broadway Telephone BRYant 3923-3924
^^n/^..>
h'k^^i
Oi
To the Victors Go the Goal Posts!
DUSK at the Polo Grounds; a rush of ex-
ultant lads uniformed in grey; the crash
of falling timbers and seventy- five thousand
eager spectators see the West Point Cadets
exercise the victors* right of confiscating the
goal posts when Army beats Navy 14-9.
The football season is over, and Pathe News
wins the traditional right to the goal posts, '
with a sweeping unparalleled record of scoops
on every important game of the football sea-
son. Pathe News exhibitors have scored first
on the opposition with pictures of the play, |
and Pathe News has again given an amazing
demonstration of speed and service.
REAU THE GLORIOUS RECORD
SOUTH BEND, IND., Nov. 5, 1927
Notre Dame-Minnesota Game pic-
tures on our screen tonight at 8:45.
Splendid service by PATHE NEWS.
Palace Theatre
AKRON, OHIO, Nov. 22, 1927
We wish to congratulate you on your
quick service on the Illinois and
Ohio Football Game.
Allen Theatre
GALION, OHIO, Nov. 22, 1927
Received Ohio State and Illinois Foot-
ball Game Sunday 10:00 A.M. Service
-was wfonderful and the best NEWS.
Royal Theatre
MARION, OHIO, Nov. 22, 1927
Ohio State-Illinois Game received
morning 21st. Appreciate service.
Marion Theatre
LA PORTE, IND., Nov. 5, 1927
Congratulations splendid service on
Notre Dame-Minnesota Game. Had
pictures on our screen at 8:30 tonight.
La Porte Theatre
LIMA, OHIO, Nov. 22, 1927
.Illinois-Ohio Game was on our screen
Sunday evening at 9:00 o'clock.
Fine service.
Quilna Theatre
SOUTH BEND, IND., Nov. 6, 1927
Important shots of Minnesota-Notre
Dame Game made by PATHE NEWS
shown on our screens at 6:30 Satur-
day night, just two hours after close
of game. This is wonderful service
and a twenty-four hour scoop for
PATHE NEWS. Congratulations!
C W. McDaniel,
Manager Granada Theatre
CHAMPAIGN, ILL., Nov. 23, 1927
Chicago PATHE lightning speed ser-
vice in taking pictures of Ohio and
Illinois Football Game here Novem-
ber 12th and delivering print back
here for first screen showing away
ahead of competitors was a remark-
able achievement and was com-
mented upon by press and public.
Frank B. Smith,
Manager Orpheurn Theatre
NEW YORK, Nov. 22, 1927
The PATHE Special of the Harvard
and Yale football game vi^as delivered
to the Cameo before 6:30 P.M. Satur-
day and I want to compliment you on
the speed in which you delivered
this film.
That is one of the many reasons we
have always used PATHE NEWS at
the Cameo. ,. . „,
Norman L. tk,
Manager Cameo Theatre
THE GRIDIRON
DETROIT. MICH., Nov. 26, 1927
Showed PATHE NEWS Michigan-
Minnesota football game five hours
after end of game. Scooped all other
theatres by day. Great service this.
Herb Jennings, B. F. Keith's Theatre
WARREN, OHIO, Nov. 22, 1927
Congratulations! There is no better
service than PATHE NEWS. Receiv-
ed Ohio State Game and Cleveland
Stock Show Sunday noon.
Robins Theatre
ZANESVILLE, O., Nov. 22, 1927
Congratulations on speedy service
rendered for showing Illinois-Ohio
State Football Game. Less than twenty
four hours after game same was on
our screen.
Imperial Theatre Co.
SOUTH BEND, IND., Nov. 22, 1927
Ohio State-Illinois Game pictures ar-
rived Sunday noon beating all compe-
titors by at least twenty-four hours.
The usual splendid service from
PATHE.
A. George Gordon
SOUTH BEND, IND., Nov. 13, 1927
Received special Army and Notre
Dame football pictures from PATHE
at noon today. Pictures good and ser-
vice very wonderful. No such service
ever rendered by any film company
before.
S. Hahlo, Orphetim Circuit
HARTFORD, CONN., Nov. 19, 1927
Last Saturday night I returned from
New Haven, Conn., to our theatre
immediately after attending the Yale
Princeton Football Game in the Yale
Bowl. A few minutes after entering
the theatre, I was surprised and
delighted to find several good shots
of the game included in our PATHE
NEWS, which went on the screen at
8.50 P. M.
Clarence W. Seymour, Pres.,
Allyn Theatre Corporation
DORCHESTER, MASS., Nov. 23, 1927
PATHE again first in Dorchester with
Harvard-Yale Game special Saturday
night. This is wonderful service.
Charles H. Mansfield,
Manager Strand Theatre
TOLEDO, OHIO, Nov. 22, 1927
We received Illinois-Ohio State Foot-
ball shots Sunday. Very remarkable
service and are much pleased with
PATHE NEWS since we have been a
subscriber.
Pantheon Theatre
MISHAWAKA, IND., Nov. 5, 1927
NotreDame-Minnesotafootballgame
now running on our screen three and
one quarter hours after game. Con-
gratulations to PATHE for the scoop.
Temple Theatre
First to cross the goal line
"with pictures of the play
SOUTH BOSTON, MASS., Nov. 23, 1927
Showed PATHE NEWS Special Har-
vard-YaleGameSaturday night ahead
of all other houses. Another won-
derful piece of w^ork for PATHE.
Wm. H. Doyle,
Manager Broadway I'heatre
MADISON, WIS., Nov. 22, 1927
Wisconsin -Chicago Football Game
held Chicago, Saturday November
19th, reached us Sunday morning the
20th, at 10 o'clock and was on our
screen Sunday 1 P. M. Many thanks
for the excellent service rendered.
A. P. Desortneux,
Manager Strand Theatre
SAN FRANCISCO, CAL., Nov. 22, 1927
Please permit me to congratulate and
thank Pathe Exchange for specials
furnished in conjunction with show-
ing of PATHE No. 94. PATHE
pictures of Stanford California
Western Football Classic last Satur-
day are the talk of the town. Today
we received a special on Captain
Frederick Giles takeoff for Hawaii
which was outstanding. For two
great specials in one week we owe
our thanks. Keep up the good work.
Cliff Work,
Manager Orpheum Theatre
PadieNews
THE
-;gE^
DAILV
Thursday, December 8, 1927
^=
^J
LAST MINUTE DEVELOPMENTS IN
THE INVESTMENT FIELD AND THE
DAY'S QUOTATIONS ON FILM ISSUES
Financial
HOW BANKERS VIEW MOTION PIC-
TURES—WEEKLY RESUME OF IN-
DUSTRY'S FINANCIAL STRUCTURE
1 —
-.
DEFICIT BY $30,426
*
Deficit of Warner Bros, was re-
duced $30,426.88 during the year
ended Aug. 27, last, according to a
consolidated statement just issued.
Net profit from operations is figured
at $815,798.97, with $775,735.38
charged for interest and miscellane-
ous charges and $9,636.71 for shares
of outside interests in profits of sub-
sidiary companies. This brings net
profit for the period to $30,426.
The deficit at the close of the fiscal
year on Aug. 27 was $1,234,412.64.
The previous year the deficit was es-
timated at $1,264,839.52.
HOLD PAClClORTHWEST
COMMON AU40 A SHARE
Seattle — Non-par common stock of
Pacific Northwest Theaters, Wesco
subsidiary, is being closely held at
about $40 a share. The company,
in which about $5,000,000 is invested,
went on a dividend basis this year.
Among the directors of Pacific
Northwest Theaters, Inc., are the
following: Herschel Stuart, A. B.
Stewart, H. C. Robertson, C. D.
Stimson, O. D. Fisher, E. A. Stuart,
A. S. Eldridge, J. F. Douglas, E. C-
Hickman, H. C. Henry, T. D. Stim-
son.
EDWARD B.SMITH
&C0.
Members New York, Philadelphia
and Boston Stock Exchanges
Corporate
Financing
Philadelphia
New York Boston
Loew's Outstanding Picture
Issue in Past Week 's Gains
By WILLO
A rather uncertain market was in evidence all last week. With the
innovation of the abbreviated tape quotations and its resulting confusion,
the largest brokers' loan figures, tremendous export shipments of gold and
President Coolidge's message to Congress, the market reacted accordingly.
Despite existing conditions the picture market made itself felt and was
not hidden by the fog of excitement. Pathe "A" stocks suffered with the
adoption of abbreviated quotations. While all newspapers quoted closing
prices Saturday as 22J/2, brokers' offices would not confirm this as their
boards listed the last sale at 23j4- As it stands today the stock nets a little
more than 16 per cent. The stock touched 24 but closed at 22^ during
yesterday's trading.
Heavy trading and appreciable gains marked Loew's Inc. as the out-
standing picture stock. A similar upward trend was witnessed about two
weeks ago and it is believed that the current advance is a forerunner to an
extra dividend. However, the Loew directors have not yet met to
act and earning reports have not yet been released. Further strength was
given to this movement by a 2J^ point net gain in yesterday's market
which opened at 58^ and closed at 61^.
Paramount common has been fluctuating daily. Reaching a high of
110 and dropping to 108 on Tuesday when it sold ex-rights the stock made
itself felt by a turnover second to Loew's. It closed yesterday at 108. The
preferred is holding its own at 121 and rights are selling at 1^. Loew and
Paramount issues are the most prominent and talked about stock in the
entire picture group.
Fox "A" almost hit new territory but was content to close Monday at
79j^ after a gain of IVz. Tuesday it closed one point below its previous
final. Warner "A" continues about 23; Universal preferred at 98; M-G-M
holds at 25 and M. P. Capital figures at 7. Yesterday's closings follow:
High Low Close Sales
Amer. Seat. Vtc 42 41^ 42 . 300
*Amer. Seat. Pfd .... 48
*Balaban & Katz .... 60^
*Bal. & Katz Vtc .... 7iVA,
Eastman Kodak 167.K 165,'-^ \66Yz 1,700
*Eastman Kodak Pfd .... 125 ....
*tFilm Inspection .... 5>4 ....
♦First Nat'l Pfd .... 104^
Fox Film "A" 78.)4 77iA l%Vi 1.800
fFox Theaters "A" 21^ 2034 21% 4,300
*Internat'l Project 10
ttKeith 6s 46 100^ lOOK 100^ 1
Loew's, Inc 613^ 58>4 61^ 31,700
ttLoew's, 6s 41ww 99^4 99% 99^ 6
ttLoew's, 6s 41 x-war 106% 1055^ 106% 54
M-G-M Pfd 25% 25% 25% 100
M. P. Cap. Corp 7 6% 7 400
Pathe Exchange 4% 4% 4% 100
Pathe Exch. "A" 24 22M '2.Wa 600
ttPathe Exch 7s Zl 84 83% 84 8
Paramount F-L 108 107% 108 1,700
Paramount Pfd 121% 121% 121% 100
ttPara. Bwav. 5%s 51 100% 100% 100§^ 16
**Roxy "A" 27 29
**Roxy Units 30 :S?)
**Roxy Common '. 6)4 7j4 • • • • • • • •
Skouras Bros 35 36 .... ....
Stan. Co. of Amer 55^ 55 ^^V^ • ■ • •
tTrans-Lux Screen 4?4 4^ 4% 500
**United Art. Common 14 15
**United Art. Preferred 80 85
*Univ. Pictures .... 98 ....
Univ Pict. Pfd 98% 98% 98% 10
tWarner Bros 12 11% 11% 1,000
Warner Bros. "A" 22?^ 22% 22^4 600
ttWarner Bros. 6%s 28 89% 89% 89%
* Last Prices Quoted ** Bid and Asked (Over the Counter)
t Curb Market tt Bond Market
NOTE: Balaban & Katz is listed on the Chicago Board, Skouras on the
St. Louis Stock Exchange and Stanley Company in Philadelphia. All
other issues listed above are traded in New York.
KEITH TO OEFER PUBLIC
STOCK EOR FIRST TIME
Financing proposed for the Keith-
Orpheum merger, will mark first
time Keith stock has been sold to
the public. Orpheum has stock in
the hands of the public. The mer-
ger, it is stated, will be completed
by formation of a holding company
capitalized at $10,000,000 of seven
per cent preferred and 1,100,000
share sof no-par common. Lehman
& Co., it is reported, will handle the
financing.
Biggest economies will be affected
in bookings, with the combination,
which will control 83 per cent of the
vaudeville business of the United
States.
BRITISH EILMCRATT
NEW PRODUCING UNIT
London — British Filmcraft, a new
producing organization, has been
launched with a capital of |750,000,
and has issued a prospectus for the
sale of stock to the public. The com-
pany has studios at Walthamstow.
The board of directors include some
well known names but none outstand-
ing in the picture industry.
Theatre Brokers
WE
Buy — Sell — Lease
Promote — Finance
Motion Picture Theatre AoTwhere
Sofferman Bros., Inc.
1560 BVay New York City
Phooa Bi7>Bl S607-8-9
WE FINANCE
Production
Theatre Building
Equipment Accounts
or any other activity in
the Motion {Picture Business
Capital and mirplai OT.r (2,800,000
FRANK R. WILSON, Pre«.
51 E. 42nd St. N«w York City
^ H O P L A ^ S with FOX PROFITS
W 7
th
F O \
^
'IJn\otcs Del Rio
in "No Other
Woman" — a tfreat,-
bet fnr any
theatre.
Joseph Cawthorn
and a lireat casti'
FOX PICTURES
are to-day where the in-
telligent planning and
foresight of their makers
have put them --in the
front rank of demand
with exhibitors of vision
Fox is making the best pic-
tures now," says the Trade,
and the Trade is right.
In the period from November
to April, Fox will release a se-
ries of attractions notable by
reason of their directors and
their casts and uniqne in that
every title has been chosen
with an eye to profitable busi-
ness and patronage.
{And that means — No Lemons!)
In "Woman Wise"
are June Collyer,
"Riii Bill" Russell
and Walter Pidiieon.
fr olf tunas' has
Thunder, a do|{ hero,
Caryl Lincoln and
f.liarles Morton.
't)ir|{inia Valli ano
Nancy Carroll in
"Ladies Must Dress"
a comedy of clothes.
\
i^
WHO PLAYS with FOX PROFITS with FOX
WILLIAM FOX
Odmifnd Lowe is
aiiain a hard ■ boiled
hero in "Dressed to
Kill.'
X
T S
The November- to -April List
Profit and Patronage Building
Pictures
MAr)GE BELLAMY in
\ KKY (;onfidp:ntiai/'
Patrick Michael Cunninil Mary Duncan
JAMES TINLING Producliou
•I.ADIliS MIST DRESS", i,h
VIRGINIA VALL! Lawrence Gray
Earle Foxe
VICTOR HEERMAN Produrtion
-WOI.F FAN(;S" „i,h
THUNOER, the Doii
(."aryl Lincoln Charles Morton
LEW SEILER Produtlion
• THK WIZARD" with
EOMUND LOWE
Leila Hyams Barry Norton
KICHARI) ROSSON ProJiuliom
MADGE BELLAMY in
•SILk I K(,S-
with James Hall Joseph Cawthorn
ARTHUR ROSSON Prodnclion
■■<,<),\1K TO MY HOI SK" with
Oi ivK HoRDEN Anionic Moreno
Ken Bard Cornelius Keefe Doris Lloyd
ALFRED E. GREEN Producliom
"WOMAN WISK" with
William Russdl
June Collyer Walter Piditenn
ALBERT RAY Prodtuliom-
"SHARPSHOO'IKHS" wi.h
GEORGE O'BRIEN LOIS MORA N
J. G. BLYSTONE Producliom
"HOLIDAY LANK"
VICTOR McLAGLEN in
. V (.IKL IN K\KHY FORI-
with Louise Brooks and Stronii Cast
HOWARD HAWKS Production
"KLKKTWINi;"
MADGE BELLAMY in
•son LIVING"
with
John Mack Brown Mary Duncan
Olive Tell
JAMES 1INLING Production
THK KSCAI'K •
• niK SPORT <;iRL-
"WHITK SILKNCK"
EDMUND LOWE in
•DRISSKI) ro KM I '
IRVING CUMMINGS Production
(J\ ive Borden in
"Come to my House."
Antonio Moreno is the
sheik.
<o i s Mo r a n an
George O'Brien team
for the first time in
)i..^ "Sharpshooters."
c^Xad&' Bellamy m
"Silk lM0^r» again
a bewitching, peppy,
modern girl.
" 1 he Wizard" is a
mystery thriller fea-
turing Edmund Lowe.
Leila Hyams is his
lead.
0/^1 LY Thurs., Dec. 8, 192
$500,000 F.N. Building Program
Fox Preparing to Start Features Using Movietone— George O'Brien is Given Lead in Green Picture —
Extensive Studio Improvements Being Planned — Universal Starting Work on Edna Ferber Novel
STUDIO ENUIRGEMENT IS
ANNOUNCED BY HAWEEY
Launching an extensive building
program, Clifford B. Hawlcy, new
president of First National announces
plans to spend §500.000 to increase
stages and make other improvements
at the First National Burbank plant.
The new program, according to
Havvley, is to be started within three
months.
Baxter Replaces Varconi
Victor Varconi will not appear in
"The Tragedy of Youth" but will
vacation in Italy. Warner Baxter
has been cast for his role by John
M. Stahl.
Cru2e Completes "Red Mark"
James Cruze has completed "The
Red Mark," his first picture for
Pathe, in which Nina Quartaro, Gas-
ton Glass and Gustav Von Seyffert-
titz play leads.
MacGregor in Melford Film
Malcolm MacGregor has been
signed for "Freedom of the Press,"
featuring Marceline Day and Lewis
Stone. Robert Emmett O'Connor
and Wilson Benge have supporting
roles. George Melford is directing.
"Womanwise" Completed
"Womanwise," Fox production fea-
turing June Collyer and directed bv
Albert Ray, has been completed. In-
cluded in the cast are: Duke Kaha-
namoku, Raoul Paoli and Theodore
Kosloff.
Kate Price in "KeUy"
Kate Price has been signed by
Universal for "Has Anybody Here
5een Kelly." Bessie Love is fem-
nine lead with Tom Moore in the
support. The story, an original by
Leight Jacobson, was adapted by
>amuel Pike and scenarized by John
E. Glymer. William Wyler is direct-
ng.
Bennett Completes "Shepherd"
Hugh Bennett, film editor at First
National, has completed work on
The Shepherd of the Hills" directed
>y Al Rogell, and will next do
The Little Shepherd of Kingdom
^ome."
Shumway in FBO Cast
Lee Shumway is back at FBO
nd will have the lead in "Beyond
.ondon's Lights," which Tom Ter-
iss will direct. Others are Gordon
iUiott, Herbert Evans, Jacqueline
kadson, Cora Williams, Templar
axe and Blanche Craig.
Movietone Features
Plans are being speeded for
production of Movietone fea-
tures at the Fox studios. The
company will assign its ace
directors to the task of bring-
ing talking features to the
screen.
O'Brien is Cast as Lead
in Fox's "Honor Bound"
George O'Brien has been cast for
the lead in "Honor Bound" which Al-
fred E. Green will direct for Fox.
O'Brien's new picture, "Sharpshoot-
ers," is iieing held up pending the
star's recovery from an injury to his
foot.
Beery-Hatton Film Named
"Wife Savers" is title of the next
Paramount comedy starring Wallace
Beery and Raymond Hatton.
*
Smith Family Unit Working
Mack Sennett's Smith Family unit
is working on its next comedy,
"Smith's Rodeo," with Alf Goulding
as director. Mary Ann Jackson, Ruth
Hiatt, Raymond McKee and Mag-
nolia are featured.
Signed for De Mille Film
Alberta Vaughn has been signed
by De Mille for a role in "The Sky-
scraper," which stars William Boyd
with Sue Carol playing opposite.
Murnau Starting Dec. 12
Production of "The 4 Devils" will
start Dec. 12. F. W. Murnau direct-
ing. Marion Orth is furnishing the
feminine reaction to the picture.
Pola Negri Vacationing
Pola Negri has left for Del Monte
for a brief vacation before starting
work on her next.
Writing Archainbaud Continuity
Frances Hyland is writing contin-
uity on George Archainbaud's next
picture glorifying the Irish-American
policeman. For Tiffany-Stahl.
Added to FBO Cast
Florence Wix has been added to
the cast of "Beyond London's
Lights" to replace Cora Williams,
who died after an attack of pneu-
monia. Tom Terriss is directing the
picture for FBO.
Tiffany-Stahl Signs Quimby
Margaret Quimby has been added
to the cast of "The Tragedy of
Youth," a Tiffany-Stahl production.
First for Barker in Preparation
Reginald Barker's first production
for Tiffany-Stahl will be a story of
the coal mines, which he is now pre-
paring.
HARRY POLLARD, KENYON
T"
Harry Pollard is working with
Charles Kenyon on "Show Boat," by
Edna Ferber, which LIniversal will
produce. Norman Kerry is expected
to be cast as the lead.
Preparing "Mad Hour"
Robert Kane and Allan Dvvan are
preparing "Elinor (jlyn's "Mad Hour"
and have signed Larry Kent, Donald
Reed, Sally O'Neill and Ahce White
for the cast. Joseph Boyle will di-
ect. J. L. Campbell is preparing the
adaptation.
"Godless Girl" Starting Dec. 12
Cecil B. De Mille starts production
Dec. 12 on "The Godless Girl," with
Lina Basquetle, Eddie Quillan and
George Duryea in the cast.
"We Americans" Cast Listed
Cast for "We Americans" are
George Sidney, Ali)ert Gran, Kathlyn
Williams, John Boles and Beryl
Mercer. Edward Sloman is directing
for Universal.
"Here's Your Hat" Started
Billy West is directing a new com-
edy for Fox titled, "Here's Your
Hat," with Nick Stuart and Sally
Phipps.
"Baby Shoes", Tarshis-Rawlins Title
Harold E. Tarshis and Jack Raw-
lins, are writing an original^ "Baby
Shoes."
De Mille Re-signs Doty
Douglas Z. Doty, scenario writer,
has signed a new long term contract
with De Mille.
A Little
from ''Lots'*
By RALPH If UK
Hollywood
E.M IL FORST, who wrote the con-
tinuity of "A Man's Past," is one
of our best little linguists, Emil
siieaks Italian, French and CJerman
(huiitly.
* * *
Andres de Segurola is being
kept busy. He recently finished
work in "Glorious Betsy" and
will soon start playing an im-
portant role in "The Red
Dancer of Moscow."
+ * *
Four of the ten college boys
brought to Hollyivood by First Na-
tional are still here. They are
Stuart Knox, who dropped the make-
up box in favor of screen writing;
Richard Clendeimi, who has become
utage manager for Iming Pichel;
■John Stambaugh and John West-
wood, who are still acting in pic-
tures.
Elinor Flynn, who deserted
the front row of a New York
revue, to enter pictures, is t>.
familiar figure at the openings
of musical comedies in Los
Angeles.
* * *
Our Passing Show: Charley Rog-
ers and Bill Goetz chatting at the
First National studio; Charley
"Chuck" West of the De Mille studio
publicity department piloting Billy
Leyser and two other passengers ta
Hollywood, in his roadster; Shannon
Day, H. L. Gates, Eleanore Browne,
Felix Orman enjoying a musicale at
the Hollywood Plaza.
The Technical and Equipment Section
of the 1928
FILM DAILY
YEAR BOOK
has been compiled with the cooperation of
THE SOCIETY OF MOTION PICTURE ENGINEERS
You will find this exceptionally
interesting
OUT IN JANUARY
THC
10
COMPANY IS FORMED TO
BUILD PRINCIPAL CHAIN
Sol Lesser, president of Principal
Theaters, and Leo M. Harvey, Los
Angeles realtor, have organized a
realty ownership and theater con-
struction organization known as
Western States Building Corp. They
plan to purchase properties in cities
of about 15,000 population through-
out the country and will erect the-
aters to be operated by the recently-
formed Principal Theaters firm,
which, with headquarters here, will
expand its activities immediately.
Lesser is planning a trip to New-
York after the directors of the com-
pany meet around Jan. IS, and will
consider sites during his visit to
the East.
Principal is a closed corporation
with all capital paid in and no stock
to he issued to the public. Within
six months, 15 new theaters will be
added to the chain. Harvey is to
survey the Middle West, with con-
struction activities starting soon af-
ter Jan. 1. The theaters are to cost
approximately $150,000.
Orchestraphone To Be
Demonstrated Tomorrow
^Continued from Pac/c 1)
in New York with the Orchestra-
phone, a talking machine device de-
signed to replace orchestras in the
theater. A demonstration will be
given at the Tivoli theater, 50th St.
and 8th Ave. tomorrow morning at
11 o'clock. A two reeler, "The An-
gelus" and a newsreel will be shown.
Invitations to attend have been ex-
tended to all exhibitors.
Iowa Exhibitor Disappears
Estherville, la. — Search is Ijeing
conducted for Charles H. Gurney,
owner of the Grand. He disappeared
from Des Moines on Nov. 16, and
nothing has been heard of him since.
Vetoes Sunday Shows
Vandalia, 111. — The city council
passed a bill permitting Sunday
shows, but the measure was vetoed
by Mayor Smith.
Reed Buys Lorain Theater
Lorain, O. — Sam T. Reed has
leased the Cozy.
DAILY TIPS WHICH MEAN OOUAQS fDC SHOWMEN
"Dress Parade"
(Pathe)
Two students from each high
school were asked, through "The
Plain Dealer," to be the guest of
Keith's Palace to see "Dress Par-
ade." Because West Point main-
tains such high scholastic standards
only the students with the highest
grades were invited to the party.
A certificate from the high school
principal entitled the student to at-
tend.— Keith Palace, Cleveland.
"Spring Fever"
(M-G-M)
Man was dressed in a golf outfit
with a sign on his back giving name
of star, title of picture, name of the-
ater and play dates. As he walked
down the main streets of the busi-
ness section, he putted a ball that
was 14 inches in diamater; the ball
also carrying the title of picture, the-
ater and play dates.
Economy Move Begins
When Officials Return
(Continued from Paijc \)
ing of costs through elimination of
"deadwood" in distributing systems,
cutting exhibition costs through a
curb on presentation expenditures
due to overbidding, and some agree-
ment on construction activities, to
provide safeguards against overseat-
ing, are among economies which
will be stressed, it is stated.
Thompson to Supervise
Orient for Kinograms
Donald C. Thompson, war cor-
respondent and cameraman, has
signed a long term contract with
Kinograms to take charge of the
field in the Orient where he will re-
organize the stafT and establish cam-
era centers in China, Japan, the
Philippines and Siam and other
Oriental locations. Thompson will
make his headquarters in Shanghai.
When he has his organization estab-
lished he plans a trip to remote parts
of East India and Africa to film spe-
cial newsreel material.
C. B. Stiff Promoted
Houston, Tex. — C. B. Stiff, city
manager for Publix here, has been
promoted to district manager for the
central division of Texas. Charles
Pincus of New Haven has succeeded
Stiff as city manager.
Airplane Delivers Film
Temple, Tex. — The Dent theater
chartered an airplane in order to
bring the film of "The Desired Wo-
man" to the theater in time for the
showing.
There will he more
Exploitation Ideas
in the 1928
FILM DAILY
YEAR BOOK
than in any book of its kind
ever published
Fox Planning to Build
Third at Philadelphia
{Continued from Page 1)
exclusive of the cost of the site, it
is stated. The house will have a
policy similar to the Roxy in New-
York and will be started soon after
Feb. 1, wh,en plan^ being prepared
bv Howard Crane of Detroit, will
be completed.
Fox now has the Fox-Locust and
Fox theaters in this Stanley strong-
hold. Since opening of the Fox,
keen competition has existed be-
tween that house and the Stanley,
both of which have gone in heavily
for presentations in addition to pic-
tures.
The Pennsylvania Railroad, one
report states, is eager to secure lease
on the site of the present Fox, with
an object of rep^pcing the theater
with an addition to its office build-
ing.
Experiments Continue on
G. E.-R. C. A. Talking Film
(Continued from Page 1)
ested in the development of the
method, which has been tried with
"Flesh and the Devil" and "Wings."
In connection with the latter pic-
ture, the device has been used to pro-
duce sound effects for the produc-
tion at both the Criterion, New York,
and the Erlanger, Chicago. These ef-
fects are the work of Roy Pomeroy
of Paramount. Efforts now are be-
ing made to effect a production hook-
up, but it is expected that several com-
panies jointly will undertake to co-
operate in development of the sys-
tem. First National, M-G-M, Pathe
en United Artists are the companies
named as aiding the development.
Quota Bill Revocation of
License Clause Modified
(Continued from Page 1)
convicted as a third offender of vio-
lating the law of his license and fine
him $500, now provides that the
license revocation penalty should be
inflicted only when it is shown the
violations are deliberate.
Cooper Joining U. A.
Max Cooper, manager of the Col-
ony, New York, leaves Saturday to
ope2i the new United Artists theater
at Chicago on Dec. 26, thus continu-
ing this association with Hugo
Riesenfeld. Jerry De Rosa, it is un- .
derstood. is taking over management jl
of the Colony, with which he has '
been associated for several years.
NOW IS
to book
CHARLIE
CHAPLIN
in
SUNNySIDE
FOR A CLEAN-UP DURING
THE HOLIDAYS FOR
RELEASE DEC. 25
<iA re-issue tvith new prints
and accessories
Pathe'
tr
in
|o(
Ire
b
:li
■a
ai
o/'fMMDOM
ULTHE NEWS
ALLTUE TIME
VOL. XLII No. 59
Friday, December 9, 1927
Price 5 Cents
K-A SEEKS WESCO, TOO
Overseas
BACK from a loiio trip,
through M u r o p f. Joe
Brandt spreads himself to
lie extent of several thousand
vords on the situation over-
^eas. Production booming
everywhere, legislation against
\merican pictures thrives, the-
iters going up— activity on all
:ides.
America must take some
oreign pictures or the already
lack outlook will take on a
arker hue, remarks Brandt. He
(lames the trade for its apathy
oward Europe and its problem?
s the reason for the adverse
sgislation again springing up in
lany European countries.
Closing Our Eyes
It has lotiR been apparent to us
lat America's almost complete dis-
;gard of the viewpoint of its im-
ortant foreign customers would
jnie day make for a serious situa-
on. Exhibitors here may think
lis problem does not concern them,
hey are closing their ej'es. For,
foreign revenue — now almost 45
r cent of the world's gross —
Afindles appreciably, the American
oducer and distributor will have
' pass the buck to the domestic
leater owner. Which, means, of
iurse, only one thing: even higher
m rentals.
The economic conference at Gen-
a may result in forestalling re-
rictive quotas which hamper
merican industry abroad. Perhaps
won't. England will have a quota.
ance is active. Germany has
irhtened the screws. .Australia and
w Zealand are busy. And so it
les. The pressure is becoming
ater and so there is much con-
n here in New York over events
oss the water. Well might there
It seems unfortunate to us that
this direction, as in too many
lers, the industry has failed to
isp the essentials of a problem
It is growing more vexatious as
i months roll by.
KANN
Keith- Albee and Orpheum
Plan New Expansion Program
Keith-Albee-Orpheum Corp., is the
new firm to bo formed for the consol-
idated interests and holdings of B.
F. Keitii Corp., Orpheum Circuit,
inc.. B. V. Keith-Albee Vaudeville
Exchange, tlic Greater Vaudeville
Theaters Corp., the New York Vaude-
ville Theaters Corp. and the B. F".
Keith-Albee \'aucleville Exchange
unfier terms of a deal just completed.
Assets of §100,00(1.000 are declared to
be involved.
The deal with B. S. Moss tor his
interest in the New York theaters
that bear his name is embraced.
Papers, it is understood, were signed
on Tuesday. Moss is to receive part
cash and part stock for his 50 per
cent interest in these houses. It is
understood he is to retire from the
amalagamated interests. It is also
probable that the theaters now known
as the Moss houses will, in the future,
be known as Moss Houses.
It is contemplated that the new
corporation will have a capital of
$10,000,000 of seven per cent preferred
stock and 2,000,000 shares of com-
mon stock, of which 1,119,170 shares
will be presently outstanding. The
(Continued on Page 5)
BUHERFIELD CHAIN PLANS
TO INVADE N.
Detroit — Invasion of the Northern
Peninsula by the W. S. Butterficid
Theaters will be started at an early
date. Plans call for erection of the-
aters extending from the Soo to Calu-
met, Mich., and down to the Michigan
border on the west side of Michigan
to Milwaukee. E. J. Miller, for 15
years connected with the Fitzpatrick
(Continued on Page 5)
Far East Commissioner
Asked by Hays Office
Washington Bureau of THE FILM VAILY
Washington- — Appointment of an-
other trade commissioner on the staff
of the M. P. Section of the Dept.
of Commerce was sought this week
before the appropriations sub-com-
{Continued on Page 4)
COOPER HEWin OPEN
NEW PLANT FORMALLY
Formal opening of the Cooper He-
witt Electric Co. plant took place
yesterday afternoon when officers
and directors of the concern enter-
tained at the new building, 410 8th
St., Hoboken, N. J. The affair marked
the twenty-fifth anniversary of the
company.
With the new plant open the com-
(Continued on Page 6)
Merger of Two Circuits
is Object of Talks
Under Way
Los Angeles — Negotiations are
under way for the purchase of hold-
ings of Wesco by Keith-Albee, ac-
cording to reliable information reach-
ing THE FILM DAILY.
This, following on the heels of an-
nouncement that the Stanley Co., of
America is seeking control of Wesco,
gives rise to speculation as to the
future status of the proposed theater
nationalization plan of Stanley and
Wesco.
K-A, it is understood, seeks a foot-
hold in the Wesco chain to give it
added strength in deliberations
toward consummation of the Stanley-
Keith deal.
Just what steps will be taken by
Wesco are problematical for the firm
just has completed a deal to take
(Continued on Page 6)
300 Simultaneous Runs
Seen for "The Dove"
With 127 first runs already booked.
United Artists estimates "The Dove"
will be shown simultaneously by 300
first runs on Jan. 21.
United Artists has contracted w-ith
General Outdoor Advertising Co. for
(Continued on Page S)
Have YOU Given?
Nine more names were added to the list of contributors to the
FILM DAILY RELIEF FUND yesterday. The goal— ten thou-
sand dollars by Christmas— has a long, hard pull ahead, but the com-
mittee is confident that the objective will be reached.
This, however, can be accomplished only if the contributions
continue to pour in steadily between now and December 25. There
are only sixteen days left and the distance yet to go is considerable.
An itiii)ortant star forwarded a check for a considerable amount
yesterday with the request that his contribution was to be known
as coming from "a friend of Danny's." Checks were received from
(Continued on Page 2)
FINDS INDUSTRY FACES
MANY TROUBLES ABROAD
Blaming American producers for
a great deal of the drastic legisla-
tion that is now being enacted m
various European countries, Joe
Brandt, president of Columbia who
returned a few days at t from an
extensive trip on liie L .linent, said
yesterday that the only way to oflf-
set the move to crowd American
pictures from European screens is
for the industry here to take over
some of the best foreign-made pic-
(Continued on Page 4)
FRANCE'S QUOTA BILL
NOW UP TO COMMIHEE
Paris — The official committee ap-
poiiued by M. Herriot, Minister of
Education, to probe the French in-
dustry with a view toward further
rehabilitation has drawn up a quota
bill which will be reported on Dec. 1.
France uses about 400 films a year.
The proposal would allow the issu-
ance of 300 permits for all foreign
pictures, American included, of
course. The deficit would be supplied
by French production. One plan
(CotUinuti on Pag* 4)
THE
■S&a^
DAILV
Friday, December 9, 1927
MXLIIMo.59 Friday, Dec. 9, 1927 Prices Cents
lOHN N. ALICOATE
Publisher
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York. N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737 4738-4739. Cable address: Filmday,
New York. Hollywood, California — Harvey
E. Gausraan, Ambassador Hotel: 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest W. Fredman The Film Renter, 58,
Great Marlborough St., London. W. I. Bet
lin — Lichtbildbuehne, Friedrichstrasse, 225.
Financial
Loew, which has been attracting much at-
tention in the market the past few days,
was the most active issue yesterday, 29,500
shares changing hands. A gain of about one
point was registered.
With the exception of Loew, picture is-
sues in the market were quiet, with only
fractional gains or losses occurring.
High
Low
Close
Sales
Am. Scat. Vtc
41%
40?4
40J4
200
♦Am. Seat. Pfd...
48
♦Balaban & Katz..
60%
*Bal. & Katz Vtc.
. ^ . .
73K
Eastman Kodak
166
165 ■72
165M
766
♦East. Kodak Pfd.
125
....
tFilm Inspection..
b/.
....
♦First Nat'l Pfd..
... *
10454
Fox Film "A" . . .
78%
^^Yf,
77^4
1,266
tFox Theaters "A"
2m
21 '
21
800
♦Intern'l Project. .
....
10
Keiths 6s 46
100J4
10054
1005i
11
Loew's, Inc
615/«
59-/2
60/
29.500
ttLoew's, 6s 41w-w
99 '4
99
9954
13
tTLoew's,6s41x-war.
106/2
1065^
106%
21
M-G-M Pfd
25'/«
25 /«
25 /«
100
M. P. Cap. Corp.
7 -
7
7
200
♦Pathe Exchange..
....
4%
Pathe Exch. "A".
22'^
22 J4
2m,
166
ttPathe Exch. 7s37
83
83
83
2
Paramount F-L . . .
108
107/2
107/
2,10U
♦Paramount Pfd. .
121H
ttPar.Bway.5/2s51.
101 '/«
166/2
1015^
32
♦♦Roxy "A"
26 H
28/2
....
....
♦•Roxy Units
28 ■/2
31J4
**Roxy Common .
6/2
7/2
♦♦Skouras Bros. ..
35
36
....
Stan. Co. of Am..
55'/
55/,
55/4
tTrans-Lux Screen 4J4
4H
454
666
•♦United Art. Com
14
15
•♦United Art. Pfd
80
85
. . > .
♦Univ. Pictures .
98
> . ■ •
•Univ. Pict. Pfd
98/
tWarner Bros. .
1174
ii/2
11%
366
Warner Bros. "A'
• 23
22
23
4,300
Have YOU Given?
(Continued from Page 1)
Joe Schnitzer. Dave Miller, Bill No-
lan, W. S. Butterfield, Charles C
Moskowitz, Bob Wolf, Irene F.
Scent and Joe Simmonds. This lat-
est list is typical of the widespread
appeal interest the fund has aroused.
for in it are included a cartoonist, a
theater executive, an important chain
owner, an exporter, a salesmen, a
distribution executive and an indi-
vidual identified with production.
The coinmittee asks that you for-
ward your check today. Do it now
before your daily routine causes you
to forget.
Watch This List Grow
Will H. Hays
George Weeks
Ed Schiller
D. A. H. Giannini
Jimmy Grainger
Charles B. Mintz
Bruce Gallup
Jim Normanly
Don Mersereau
M. J. Mintz
Victor Shapiro
Moe Streimer
Billy Brandt
Red Kann
Dave Bader
Marvin Kirsch
Leo Klebanow
Tommy Goldberg
J. E. Storey
Frank Walker
Artie Stebbins
Jack Alicoate
W. A. Caliban
Edna Sussman
Harry Reichenbach
Abe Blank
George H. Davis
Nathan Burkan
Ned Depinet
William Massce
William La Portes
Bert Adler
Eddie Grainger
R. A. Rowland
Mrs. Harry Reichenbach
The Film Bureau
Harry Buxbaum
W. Ray Johnston
Al Lichtman
Jerry Beatty
A. Pam Blumenthal
W. F. Rodgers
J. M. Frere
Elizabeth B. Perkins
Eureka Amusement Co.
Emil Bernstecker
David Loew
E. M. Schnitzer
Joe J. t*«
Harry Buxbaum
J. Homer Flatten
Dave Bernstein
Pat Dowling
Mabel D. Risenfeld
Eddie Saunders
Bob Lynch
Oscar Neufeld
Walter Lindlar
Barnes Printing Co.
Paul Lazarus
Cresson Smith
Joseph Coufal
Weiss Brothers
Max Roth
Hugo Kessler
L. B. Metzger
Louis Phillips
Leopold Friedtnan
Walter Futter
Gabriel Hess
W. J. German
Henry Ginsberg
C. C. Pettijohn
Budd Rogers
M. C. Howard
Arthur Kelly
Jack Fuld
Chas. G. Strakosch
Lila Belle iStebbins
Jerry Stebbins
Anonymous
Anonymous
Hugo Kessler
Joe Schnitzer
Dave Miller
BiU Nolan
W. S. Butterfield
Charles C. Moskowitz
Bob Wolf
Irene F. Scott
Joe Simmonds
Friend of Danny's
"Helen of Troy" Opens Tonight
"The Private Affairs of Helen of
Troy" has its New York premiere
tonight at the Globe. Maria Corda,
star of the picture, yesterday was
guest at a reception at the Ritz.
Kennedy on the Air
Joseph P. Kennedy delivered a talk
on FBO's production policy over Sta-
tion WPCH last night. His remarks
were followed by three short skits
dealing with "Coney Island," "Chi-
cago After Midnight" and "Legion-
naires in Paris," the company's three
releases for Jubilee Month.
Parkes Quits Pan-Ala
Birmingham, Ala. — A. Brown
Parkes has resigned from the Pan-
Ala Amusement Co. and will devote
his time to managing the Jefferson.
Hunter M. Smith, president of Pan-
Ala, is acting as manager of the new
Pantages.
Hayes Pathe Albany Head
Albany, N. Y. — Edward J. Hayes
has been placed in charge of both
feature and short subject product at
the Pathe exchange, following resig-
nation of Alexander Herman.
Lease Granger Theater
Granger,Tex. — J. O. Roberts has
leased the Alamo here.
•Last Prices Quoted ••Bid and Asked (Over
the Counter)
tCurb Market ttBond Market
NOTE: Balaban & Katz is listed on the
Chicago Board; Skouras on the St. Loui>
Stock Exchange and Stanley in Philadelphia
lllujtrati^ for Magazine? ^Titlej
Animateci Leaderj &Trailer5. .
Technical, Industrial & Educational
Animation. • F'A'A- DAHMET.'
' "'^^^^^^ '*5 WEST 45 ST. N.Y.CITY
_:_,'^ ■''^ TtU, aRYANT 0706
From every corner of the globe requests
are rolling in to the
FILM DAILY
Office for the 1928 edition
of the THE FILM DAILY
YEAR BOOK
Out in January
EDITION LIMITED
Presentations
Harvard Collegians in Boston
Ho.ston — The Harvard Collegian'
are playing the Orpheum, booked
over the Loew circuit.
Primrose Minstrels in Birmingham
'I'he Primrose Minstrels are one
of the main draws at Loew's Birm-
ingham this week.
Will Aubrey in Chicago
Will Aubrey is playing the Diver-
sey in Chicago, booked on Orpheum
time.
Gene Austin in L. A.
Los Angeles — Gene Austin is
attraction at the Orpheum.
an
CaU
WAFILMS, Inc.
Walter A. Futter, Prcs.
for
Library Stock Scenes
New York Hollywood
130 W. 46th St. c/o Leon Schlesinger
Bryant 8181 1123 No. Bronson Ave.
The Luxuty
of Doing Good
CHRISTMAS Seals enable one
to enjoy the "luxury of doing
good." They have become the
thing to buy at Christmas time.
Christmas Seals finance the
work of the Tuberculosis Associa-
tions and have already helped to
cut the tuberculosis death rate in
half. Next year a campaign on
the early diagnosis of tuberculosis
will be conducted to protect the
health of every man, woman and
child in the country.
The National, State, and Local
Tuberculosis Associations
of the United States
^VtT AND^/^^^
Rased on Tolstoi's
"Anna Karenina"
Directed by Edmund
Goulding. Continuity
by Frances Marion
Bigger than Anything that Ever Played at the Embassy
That includes **The Merry Widow"
Absolutely the Best Selling Picture on Broadway at $2
That includes every Special on the market
Packed with Standees Matinee and Night
and sold out solid for three weeks
Box-Office Statement furnished on Request
Without question the smash hit of the season
John Gilbert and Greta Garbo in '^Love"
THE
Friday, December 9, 1927
Industry Faces Many
Troubles Abroad
(Continued frmn Paiic 1)
tures for release in the United
States.
Columbia has put this theory into
actual practice. Brandt says he has
made reciprocal arrangements with
producers in England, France and
Germany. "If the American pro-
ducer puts his back to the wall and
definitely decides that he will not
tolerate the importation of foreign-
made pictures, he will gain little."
he added. "Witness the favored
tariff clauses worked out by France
in favor of Germany, her hereditary
enemy, and against the United
States as retaliation for just such
measures as these in other of our
industrial activities."
"The political situation in Europe, so far
as the motion picture industry is concerned,
is in a critical stage. I am convinced that
if American producers in the past had given
a little more consideration to the interests
of foreign producers, much of the adverse
sentiment manifest in relation to American
pictures today would be non-existent. It is
preposterous for our producers to labor un-
der the delusion that they can go on disre-
garding these foreign interests and continue
to have things their own way for any great
length of time."
England
Speaking of the quota in Eng-
land, Brandt said:
"The belief that British-made pictures are
absolutely worthless, as far as entertain-
ment value is concerned, is no longer valid.
British producers, let me point out, have
been making wonderful strides forward in
every branch of prodiuctionj. While the
quota bill does give the British pictures in-
Foreign Boom
This is how Joe Brandt
summarizes foreign production
activity :
England to make not less than 75
for 1928-1929.
Germany to produce not less than
200, probably 250.
France contemplates 200 at least.
The iSoviet Gov't has increased the
number to be made in Russia to 250.
Austria figures on 25.
Scandinavian interests will produce
about 40.
Brandt maintains American
income from foreign countries
will dwindle in ratio to the
spread of the industry in those
countries.
dustry preference as far as legislation is
concerned, Parliament was not so mucn
interested in protecting the home industry
as it was in building up the industry for
its ultimate political effect. British law-
makers are not blind to the far-reaching
effects of motion pictures when used as a
source of gentle propaganda."
In connection with block book-
ing. Brandt stated:
"While the elimination of block booking
will undoubtedly work a great hardship upon
the American producer, because of the ob-
jectional activity on the part of English pro
ducers and the inclusion of English pictures
in preference to American, in my opinion
that part of the bill which makes it impos-
sible to hook pictures more than one year
ahead, is much more severe. In operation,
this clause will have the effect of throwing
back on the English market a great number
of American pictures which have already
Ijcen contracted for showing. Until the
thing finally solves itself, distribution of
Pathe News
Indispensable in
FuUerton, Cal.
Fullerton, Cal., Nov. 10, 19£7
Mr.W. S. Wessling, Pathe Exchange,
Los Angeles, Cal.
Dear Mr. Wessling:
I feel impelled to express to you
my appreciation of the snappy, up-
to-the-second matter contained
in the PATHE NEWS each issue.
I have taken this short subject for
many years and have never yet
skipped a number. At this time we
have both issues a week, using same
for four days. There may be times
when we could dispense with other
shorts . but the PATHE NEWS— Never!
Harry Lee Wilber,
Managing Director,
Orange Belt Theatres, Inc.
American product will be chaotic. The pic-
tures which have thus been outlawed will
all have to be resold on an individual basis."
Germany
"The same legislative activity thai char-
acterizes England is true more or less of
other countries in Europe. The recent pub-
lication of the new quota law for Germany
is another definite indication of the tighten-
ing of the lines against American pictures.
The controlling interests of the Ufa, just
before I left Europe, were contemplating an
amalgamation with PhoeJ>us and Emelka.
other large producers and owners of motion
picture theaters.
"This combine has decided upon a policy
through which it will not only control the
major part of the producing interests of
Germany, but the theater interests as well.
This, in my opinion, is a definite move to
try to block the attempt made by some
American distributors to acquire control of
German theaters, and thereby bring in
American pictures."
(A Berlin cable to THE FILM DAILY
on December 2 reported that the Ufa deal
to take over Emelka and Phoebus was prac-
tically set).
France
"While France at the moment has not
definitely put' a quota bill upon its books,
there is no doubt she will follow the ex-
ample of other countries and insist upon
its exhibitcu's showing French pictures in
preference to American pictures. At pres-
ent American pictures predominate in France.
It is evident to me, from the number of
pictures that French producers contemplate
making this year (about 100 pictures), that
France will before long be compelled to
adopt some sort of legislative measure to
protect its own industry."
(Det'elopments in the French quota situa-
tion are reported elsewhere in today's edi-
tion).
"The movement promulgated some time
ago for the creation of an entente cordiale
among Germany and France and England, as
far as film production is concerned, is ac-
tually under way and in operation. Screen
stars of the three nations are being inter-
changed, and distributors are entering into
deals whereby the cost of negative is divided
by the distributors in the three countries
so as to protect the investment and insure
a profit irrespective of whether the pictures
ever reach America or not.
"Germany in particular is today making
pictures at a price. They get their negative
cost out of Germany and Austria and Cen-
tral Europe, and pile up a good profit when
their pictures are distributed in France and
in England. Under this system of pro-
duction a great number of the pictures
made are naturally of an inferior quality,
yet so strong is the German nationalistic
feeling that an admittedly poor German pic-
ture will get preference in booking over an
American picture of a better grade."
Italy
"Let me in passing say that Pittaluga of
Italy is also sponsoring a movement where-
by Italy will make more pictures in the
future than it has in the past. I under-
stand, also, that some pictures are to be
made in Spain. Those of you who are fa-
miliar with the European industry know
that for some time the Scandinavian situa-
tion has been in the hands of the Svenska
trusts."
The Theater Trend
"The same activities which prevail in
America with regard to building better the-
aters is also evident throughout Europe. The-
ater magnates have learned their lesson from
America, and as fast as theaters are put
up overtures are made to take them into a
circuit. The idea of keeping as many
theaters in one group as possible can be
noticed in almost every territory of Europe.
In fact, it is remarkable that even in a ter-
ritory like Hungary the important theaters
are under one control. This Hungarian cir-
cuit, I hear, is stretching out into Rou-
mania to acquire theater interests in that
territory.
"Of course, it is generally known that
Pittaluga controls all the important theaters
in Italy, and a plan is now shaping up for
Verdaguer to form a big circuit in Spain."
Brandt appointed Frederick Sho-
ninger as his foreign representative
and renewed Columbia's contract
with Jacques Haik for France, Bel-
gium. Switzerland, Italy and Spain.
Plan Sunday Shows
Midland, Tex. — Plans are under
way by the management of the Pal-
ace and Idle Hour to provide Sunday
shows for more than 1,000 transients
now in this new oil town.
12 TO 15 PICTURES FROM
FILMS DE FRANCE IN '28
Films de France, producing unit of
the Societe des Cineromans of Paris,
in which Jean Sapene, publisher of
"De Matin," powerful Parisian news-
paper, is the chief factor, intends
making from 12 to 15 features in
1928. Three will be specials, accord-
ing to Louis Nalpas, managing direc-
tor and production supervisor of the
company who is now in New York.
"An Eye for an Eye" will be one
and will be directed by Henri Fes-
court, one of the four directors which
Films de France has under contract.
The others are Rene Hervil,. Rene
Barberis and R. Le Prince. Stories
will be contributed by Arthur Ber-
nede. Gills Veber, Louis Bouquet and
Albert Jean, all of whom are under
contract. The company's studios
are the biggest in France and are
located at Joinville-le-Pont, eight
miles from Paris.
Films de France Produced "Michael
Strogoff" and "Les Miserables," both
of which are handled in America by
Universal. L. Nalpas has with him a
print of "The Prince of Lovers,"
based on the adventures of Cans
Casanova.
Far East Commissioner
Asked by Hays Office
(.Continued from Page 1)
niittee of the House in charge of the
department's money bill by Bert
New, Washington representative of
the Hays office.
A situation has recently arisen in
thf Far East very similar to that in
Europe early last year, which
prompted the appropriation for a
trade commissioner in that area, New
told the subcommittee. At least four
countries — Austi*alia, New Zealand,
India and the Straits Settlements —
are agitating actively against Amer-
ican films and are likely to pass legis-
lation which will materially handicap
our trade there. In addition, pirating
and other abuses are being practiced.
The Far Eastern market is poten-
tially the most important in the world,
exports to that area having increased
from 4,000,000 feet in 1913 to 62,-
000,000 feet last year, while exports
to Europe have increased only from
17,000,000 to 63,000,000 feet in the
same period. Australia takes a great-
er footage of American film than any
other country in the world. The as-,
signment of a motion picture trade
commissioner to that area, therefore,
Mr. New declared, is imperative to
protect the interests of the industry.
France's Quota Bill
Now up to Committee
(Continued from Page 1)
calls for a quota of seven foreign for
one French film, but this ratio is
held by some factors in the trade to
be too severe and may, therefore, be
reduced.
Varconi Sailing
Victor Varconi sails today for a
vacation trip at his home at Budapest.
THE
Viday, December 9, 1927
■ssti
DAILV
^-A and Orpheuiii
Plan New Expansion
(Cotxtinued from Faye \)
w enterprise will be tiiiaiiced by
ehniaii Bros., bankers, New York,
ho will make a public offering of the
referred stock in January.
Through its consolidation of inter-
ts, the new company will he able to
reate one centralized booking office,
stead of booking the same through
wo sejiarate organizations as hereto-
re. The existing l)ranch vaudeville
ooking exchanges operated in Bos-
m, Chicago, and Los Angeles will
e continued.
Building programs of both the
rpheum and the Keith-AIbee cir-
uits as already outlined will be con-
nied. The new B. F. Keith Mem-
rial, Boston, erected by Albee as a
ilnite to the memory of B. F. Keith,
ill be dedicated next year. The new
F. Albee Fountain Square, Cin-
niiati will be opened within a few
eeks. About the same time, the
eith-Albee Chester will be com-
eted in the West Farms district of
le Bronx. The new Orpheum,
ioux Citv will be opened Dec. 18th.
In addition, other new houses are
Dw in various stages of construction
Rochester, N. Y., Huntington, W.
a.. Flushing L. I., Baltimore, Md.,
oledo, O., Richmond Hill, L. I.,
Iwaukee, Wis., Memphis, Tenn.
id others in the neighborhood loca-
)ns T)f Manhattan, Brooklyn.
The new company contemplates
•ecting theaters in New England
rritory including Springfield, Wor-
ster, Hartford, New Haven, Water-
iry, and Bridgeport. A site already
s been acquired in Worcester. ,
It also is planned to erect new the-
ers in the West where the Orpheum
ircuit is.
90 Simultaneous Runs
Seen for "The Dove"
(Continued from Page 1)
Ihoard campaign in 13 keys and
surrounding towns for one month
ginning Jan. IS.
Davis Made Seattle Manager
Seattle — Les Davis, Portland
inager, has been named manager of
e First National branch by L. O.
jkan. district manager. Davis
rmerly was at Minneapolis. He
cceeds Jack Bower, who has joined
lited Artists at Los Angeles.
DAILY TIPS WIUCW »ttAI1 OCHLAOS TOB SMOWMEN
"The Gorilla"
(First Nafl)
For three days two automobiles
toured downtown streets from 11
k.Vi. to 11 P.M. In the first auto,
an open car, was placed a huge
stuffed gorilla, holding a dunmiy of
a woman in its arms. Signs carried
the warning that the "Gorilla will
get you too." In the second auto,
traveling about 100 yards behind,
was seated a phony "cop" and in
the rear were two men dressed as
detectives Mulligan and Garty, and
on this car was a plea that everyone
help find the gorilla. Footprints
stencils of a gorilla were spotted on
downtown streets, leading direct to
the box office. — Chas. Kurtzman,
Million Dollar, Los Angeles.
"MetropoUs"
(Paramount)
The sign stretched across front
consisted of beaverboard covered
with black poster pacer with the
word "Metropolis" in huge white let-
ters, the 'O' being in yellow. Run-
ning through the letter 'O' was a
question mark about five feet tall
containing white electric lights which
was attached to a flasher. As the
question mark flashed on and off, it
was continually drawing attention. —
T. R. Earl, Imperial^ AsheviUe, N.C.
"Swim, Girl, Swim"
(Paramount)
Used rubber raft of the type used
by many of the recent oceanic fliers
in their conquest of the Atlantic and
Pacific. This raft was put in a cor-
ner of the lobby with a lettered card
alongside reading, "This raft iden-
tical with the fliers' rafts and per-
haps Bebe Daniels would have had
better success with her first channel
swim if she had used this raft. See
Bebe Daniels swim in "Swim, Girl,
Swim." — Ross A. Wiegand, Rialto,
Denver.
Miller With Butterfield
Detroit — E. J, Miller, vice-president
of Fitzpatrick & McElroy, has asso-
ciated himself with the Butterfield
circuit as supervisor of theater con-
struction.
A REVISED LIST
of over
TWENTY THOUSAND
THEATERS
SHOWING MOTION PICTURES
^xl\ll he one of the many
features found in the 1928
FILM DAILY YEAR BOOK
Hutterfield Chain to
Invade N. Michigan
(Continued from I'ayc 1 )
^ McElroy circuit, is to have charge
.)f the Peninsula expansion campaign.
Fiutterfichl, meanwhile, will build
• heaters at Battle Creek, Jackson
and Muskegon. During the year, the
firm has opened houses at Ann Ar-
bor, Flint, Kalamazoo, (irand Haven,
I'^ast Lansing, Nilcs and Saginaw.
During the year, new houses have
l)een under way at Jackson, Battle
Creek and Muskegon.
The Butterfield organization plans
to establish a booking office in Mil-
waukee or Chicago which will com-
plete its circuit of theaters and vaude-
ville booking from Detroit to Sault
Ste. Marie, across the Marquette, Cal-
umet and down to Chicago. The
principal of the booking will be a
unit show which will be organized
in Detroit to go up what will be
known as the eastern route, across
and down to Chicago or organized
in Chicago to be sent over what will
be known as the western route and go
from Chicago around the Soo and
down into Detroit. With this circuit
in operation the Butterfield interests
will have then covered the entire
State of Michigan and in creating the
unit booking will give many of their
smaller towns one or two acts of
vaudeville.
Marseilles House Opens
Marseilles — Le Colisee, a new 2,500
seat first-run, has opened here.
DALLAS EXCHANGES ACT
TO PREVENT MISS-OUTS
Dallas — Co-operation of shipping
departments to immediately forward
to the proper address any wrong
shipment, in a campaign to prevent
miss-outs, is asked in a resolution
passed by the Dallas Film Club.
The resolution stipulates that the
proper addressee will immediately be
notified on receipt of mis-shipment
and every effort made to deliver the
film without loss of time. Any
member failing to comply with this
resolution will be fined $5 payable
to the Film Board to help defray the
expense of arbitration caused by his
Twn negligence.
New Theater for Fort Worth
Fort Worth — Fort Worth Proper-
ties Co. will start construction after
Jan. 1 on a theater and office build-
ing at W. Seventh and Lamar Sts.,
to cost $1,500,000.
Stanley Extends Lease
Philadelphia — The Stanley Co. has
extended Jake Becker's lease of the
Northwood for two months. The
site of the theater is expected to be
cleared for the erection of a new
Stanley house.
Close Ramona House
Ramona, Cal. — Harry Miles
closed his theater here.
has
the
Paramount
Exhibitor
says :
X'M going to build another
theatre in my town. I went down to the bank
to borrow money to swing the deal .... The
principal thing that got me the loan was my
Paramount contract. ''That's the best security
a motion picture theatre owner can have", said
our banker. . . . The reputation of Paramount
behind you certainly gives you a standing.
PABAMOtJNT FAMOUS LASKY CORP.
ADOLPM ZUKOR. Ppts-aent
HtW YORX CITV
THE
-^J&l^
DAILV
Friday, December 9, 1927
fr^
The
1928 Film
Daily
Year Book
Out
In January
win Be
Bigger and Better
Than Ever
About tKe 1927 Vilm Daily Year Book
They Said:
It is the most important almanac of our business
and contains everything you could possibly want
to know in a statistical and informative way.
IRVING LESSOR
Film Daily's Year Book, just out, is unquestionably
the most valuable reference volume ever contrib-
uted to the literature of this industry.
MOVING PICTURE WORLD
I think this is the greatest volume that has been
published since the film business started, and if I
could not get another copy would not sell minei
for a thousand dollars.
WILLIAM H. JENNER,
General Manager,
Harry Langdon Corporation
Report Keith-Albee
In Deal For Wesco
{Continued from Page I)
over the Saxe holdings of 45 theaters
in Wisconsin and is dickering for pur-
chase of the 35 theaters of the North-
west Theaters (Finkelstein & Ruben)
chain in Minnesota, North and South
Dakota and Wisconsin. In addition,
negotiations are on for the Skouras
Bros., holdings in St. Louis as well
as of theaters in another Middle West
chain, as yet unnamed.
Cooper Hewitt Open
New Plant Formally
(Continued from Page 1)
pany is speeding development of a
quartz light for undersea film-making
work. Copper Hewitt is also develop-
ing a new high-powered vapor light
for studio operations.
The new plant is a four-story,
bricked-faced structure, 80x200 ft.,
of cement construction. Its first floor
is devoted to storage purposes and
other floors to glass-blowing and
other departments.
Through about IS offices in various
sections of the country. Cooper He-
witt is distributing its product under
the supervision of W. C. Hubbard.
Its principal manufacture is the mer-
cury vapor, used in motion picture
studios. Its U and M lamps are used
for title making. In addition Cooper
Hewitt manufactures a number of
lights for other industrial purposes.
With its new plant, including ex-
ecutive offices on the second floor,
open, the old factory, acfoss the
street, will be retained for storage
uses and also for the manufacture of
Neon Glow lamp.
50 Fashion Manikins to
Strut at Roxy Revue
An elaborate fashion show is being
staged next week at the Roxy in con-
nection with "Ladies Must Dress."
The show is being put on in coopera-
tion with Russeks, Fifth Ave. fashion
shop. Models will display a collec-
tion of gowns valued at $250,000,
creations of Parisian and American
modistes. Sports, Southern, evening
and winter styles will be featured.
Furs covering all the fashionable
varieties will be in the display. Fifty
manikins will strut in the fashion
orgy. The revue will be supplemented
by the ballet corps, appearing in a
series of fashion ballets correspond-
ing to the gowns worn by the mani-
kins.
Freihofer to Operate Great Northern
Philadelphia — Upon expiration of
the Stanley lease of the Great North-
ern, it will be taken over by the
Freihofer interests and managed by
Columbus Stamper. The lease ex-
pires in February.
Remodel Arkansas House
Figgot, Ark. — L. J. Caupert &
Son have remodeled the Franklin.
Mellert at Cleveland Lakewood
Cleveland — Laurence Mellert has
been named manager of the Lake-
wood succeeding L. Hofmeister,
transferred to the Detroit.
And That's That
By PHIL M. DALY
"Politics seem to depend a great
deal on publicity."
"It does," answered Senator Sorg-
hum. "You've got to learn when to
get into the newspapers and when to
get out." — Washington Star.
The New York dramatic critic
ivho retired at the age of eighty-two
after forty-seveyi years of service
may have seen the hopelessness of
his task. — Pittsburgh Chronicle
Telegraph.
Associates of the Seattle Film
Board of Trade, presented Charles
W. Harden, former United Artists
manager, with a handsome gift in
token of their esteem.
I
Helen Hoerle was talking.
"Gee," she exclaimed in disgust aa-
one voluble member finished, "he's
the limit. Just because he's nuts he
thinks he's the ivhole menu." — Th^
Qnill.
Middle West Sales Meet
is Called by F B 0
Middle West managers and FBO '
home office executives, will meet Sun-m
day at the Stevens Hotel, Chicago, *
for discussion of plans for FBO's
Grand February Jubilee. The initial
meeting was held last Saturday, at
N^w York, attended by managers of
the eastern branches.
New York executives who have al-
ready entrained for Chicago are
Joseph P. Kennedy, president, w_h
will preside; J. I. Schnitzer, senii
vice-president; E. B. Derr, secretary
and treasurer, Clinton J. Scollard, as-
sistant treasurer, T. C. Streibert, as-
sistant secretary and Lee Marcus,
general sales manager.
The exchange managers who will at-
tend are: H. A. Washburn, Chicago;
S. H. Abrams, Milwaukee; Roy Zim-
merman, Sioux Falls; J. P. Shea,
Des Moines, S. W. Fitch, Omaha; R.
E. Churchill, Kansas City; Tom Mc-
Kean, St. Louis: H. H. Hull, In-
dianapolis; A. J. Mertz, Cleveland; A.
M. Elliott, Detroit; H. J. Michalson,
Cincinnati; and P. M. Baker, Mem-
phis.
At the close of the meeting, Lee
Marcus will leave for Minneapolis,
Kansas City and Omaha.
Ampas Changes By-Laws
Governing Membership
By-laws governing qualifications ;
for membership in the A.M.P.A. were
revised at yesterday's meeting. Any
advertising or publicity man who has
a record of six months' continuous
service may join. The period was
formerly one year. Any newspaper
trade paperman who has been identi-
fied with one of the recognized journ-
als in the field may join the lay mem-
ber division after six months' em-
ployment. The organization has been
closed to trade paper men.
i
D/^ILY Friday, December 9, 1927
•iiJJlif»>^^JefUfUA
Sennett Signs New Pathe Pact
"Mickey" Neilan to Make One Film in England — F. N. Lining Up New Titles and Stories — Columbia Signs
Lois Wilson — Darmour Completes Cooke Deal — Denny Suffering from Burns — Other Wired News of Studios
PRODUCER TO HANDLE ALL
PATHE COMEDY PRODUCT
Mack Sennett has siRned a con-
ract with Pathe, effective Jan. 1. to
-upervise all comedy production.
This means that he will take over
he making of features as well as
short reel comedies, and will give
Tim supervision over a number of
itars now on the De Mille roster.
The producer now is planning a
rip to Xew York in connection with
lis personally-directed feature, "The
joodbye Kiss." This picture, it is
tated, is not included on his present
'athe contract, and liis trip is to ar-
ange distribution. Meanwhile, work
5 progressing on the $800,000 stu-
io Sennett is building at Studio City.
jois Wilson to Star in
5 Films for Columbia
Five pictures next year arc called
or in a starring contract signed by
.(lis Wilson with Columbia.
Vallace Directing "Lady Be Good"
Lady Be Good" is to be Richard
Vallace's next directorial effort for
irst Xational.
Gish Deposition Ordered
Lillian Gish has been summoned
y the court to make a deposition in
le $3,000,000 damage suit filed
gainst her by Charles II. Duell, Jr.
[eerman, Author of Moran Vehicle
Director Al Heerman is author of
Love Hungry," Lois Moran's next
jr Fox. Lawrence Gray heads the
jpporting cast which includes Mar-
f)rie Beebe, Edith Chapman, John
'atrick and James Neill.
Grand Old Army Man" for Francis
Alec B. Francis' ne.xt picture for
ox will be "The Grand Old Army
tan."
Gibson Film Finished
"Riding for Fame," an original by
irector Reeves Eason, has been
)mpleted by Hoot Gibson for Uni-
rsal.
McCoy Cast Completed
(With selection of Bert Roach and
rank Currier, casting has been com-
'eted for Tim McCov'.s "Riders of
le Dark."
Denny 111
Suffering from burns receiv-
ed in the San Bernardino fire,
Reginald Denny will be unable
to resume work for ten days.
Neilan to Britain
Marshall Neilan has signed
to direct a British picture star-
ring Gertrude Lawrence, star
of the musical comedy, "Oh
Kay." He wiU leave Dec. 26
for London, accompanied by
his wife, Blanche Sweet. Upon
completion of the picture in
England, Neilan will rettirn to
the First National studios.
MOST EBO COMEDIES
Almost the entire comedy output
of FBO has been placed under con-
trol of Darmour, with completion of
the Al Cooke deal. This calls for
production of a series of 12 two reel-
ers, featuring Cooke. Next week.
Director Al Herman will start pro-
duction of the first, "A Social Error."
Beahan Stays as N. Y.
Story Head for De Mille
Statement that Arthur S. Kane has
been appointed Eastern story head
for Pathe-De Mille is erroneous, it
developed yesterday. Charles Bea-
han continues in charge of story pur-
chases in New York while Mrs. E.
K. Adams will handle the Coast end.
Kane will be contact man between
New York and Hollywood on stories.
Writing La Rocque Scenario
George Dromgold is scenarizing
■'Hold 'Em Yale," Rod La Rocque
vehicle for De Mille which E. H.
Griffith will direct. Jeanette Loff
plays opposite.
Meighan Starts Jan. 1
Caddo Prod., on Jan. 1 will begin
production of the first of two pic-
tures to be made starring Thomas
Meighan for Paramount release.
Work on "Siren" Progressing
Work is progressing on Columbia's
"The Siren," which co-features Moore
and Dorothy Revier. Byron Haskin
is directing.
Dooley Making New Comedy
"Water Bugs" is title of Billie
Dooley's new comedy which William
Watson is directing for Christie.
Opposite Vernon
Frances Lee plays opposite Bobby
Vernon in "Sweeties," starring Bobby
Vernon for Christie.
ROWLAND TO LIST NEW E.N.
TITLES, STORIES IN N. Y.
New titles and stories for the com-
ing season year will be made soon
by Richard A. Rowland, First Na-
tional vice president and general
manager, he announced prior to his
departure with Clifford B. Hawley
for New York.
Hawley expressed himself as en-
thusiastic over the company output,
based on pictures he reviewed with
Rowland while on his visit to the
studios and preparations made for
others. These include: "The Private
Life of Helen of Troy," "Her Wild
Oat," "The Noose," "The Shepherd
of the Hills," "The Chaser," "French
Dressing," "The Whip Woman,"
"Ladies Night in a Turkish Bath,"
"Lilac Times," "The Heart of a Fol-
lies Girl," "Burning Daylight," "Do
It Again" and "Lady Be Good."
Hughes Fails to Renew,
Planning to Free-Lance
Lloyd Hughes, whose First Na-
tional contract expired Dec. 1, is ex-
pected to free-lance.
Brown Opposite Madge Bellamy
Johnny Mack Brown is appearing
opposite Madge Bellamy in "Self
Living" for Fox.
Gets "Square Crooks" Lead
Robert Armstrong iias been sign-
ed for the lead in "Square Crooks."
Preparing Lewis Vehicle
Mort Blumenstock now is prepar-
ing adaptation and continuity of
"Young Blood," which is to be
George Lewis' initial starring vehicle
for Universal. Wesley Ruggles will
direct.
A Little
from **Lots**
RALPH WIl.K
Hollywood
The founder of the title-read-
ing tribe, in audiences, probab-
ly hales from Egypt. There,
story tellers are employed to
describe the action of the pic-
ture.
* * *
Hollywood's stunt men have an
unwritten code, which applies to the
various fees they are to receive f-or
death-defying feats.
* ♦ ♦
Warner Richmond, who is a native
of the South, is building a home near
Burbank, which will be a replica of
George Washington's Mouth Vernon
edifice.
* * *
More Passing Show: I. E.
Chadwick, Warner Rich^nond
busy, writivg telegrams.
Luther Reed and Freddy
Fleck motoring to the Metro-
politan Studios.
* * *
The late Rudolph Valentino
is included in the group of
murals at the new United
Artists theater, Los Angeles.
The house is to be completed
by Christmas.
* * *
Bill Fields and Chester Conklin
are "gagging" their holiday buying,
ivhile Mr. and Mrs. Emil Jannings
plan to entertain many friends on
Christmas.
* ♦ *
Regular. That was the unanimous
decision of First National's studio
staff on Clifford B. Hawley, new
president of the company, whom was
feted at a dinner dance at the Hotel
Ambassador, Los Angeles.
How many features
were released in 1927 ?
You will find them
all in the 19 2 8
FILM DAILY YEAR BOOK
OUT IN JANUARY
FIRST NATIONALS Sumptuously Spectacular Screen
Production of the Best-Seller that made America Hyiterlcai/
o/ FILMDOM
VOL. XLII No. 60
ANDWEEKLY
FILH DIGEST
Sunday, December 11, 1927
Price 25 Cents
this one is twice
It's /r Zlwx)ersal Loy%i¥ 7?^/^ Special/
Come On In
The Film Daily Relief Fund
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vii jl ilii' l)jll;iv K\rhHii'.r> dm r
.1 ii. KU KKHUtON AWARD!
...-iii.uw Ui the \\h..k- rumUsh*"^ '
PATHE EXCHANGE, Inc.
"DRESS PARADF'
Campaign Schedule
m
unanimous verdict
of M. P. T. O. of
Texas with month's
best picture enter-
tainment for the
whole family.
Facsimile of broadside on
"Dress Parade" sent out
by the M.P.T.O. of Texas
to every exhibitor in Texas.
a thrilling story of West
Point filmed in cooperation
with the U. S. Military
authorities at West Point.
WiLLIAN
BOYD
IN
DRESS
PABADE
with
BESSIE LOVE
Screen play by DOUGLAS Z. DOTY
from the story by
MAJOR ROBERT GLASSBURN,
MAJOR ALEXANDER CHILTON and
HERBERT DAVID WALTER
Produced by
DEMILLE PICTURES CORPORATION
A DONALD CRISP
Production
Pathe
The Life of Los Angeles
Centers at the
AMBASSADOR'S
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7>f<> NEWSPAPER
oyPlLMDOM
m
tVWv^^ AND WEEKLY
*^ ^ ^^ FILM DIGEST
VOL XLIl No. 60
Sunday, December 11, 1927
Ea^UisM 1918
JOHN W. AUCOATE, Publishtr
INDEX
POTENTIAL, An Editorial by Maurice Kann 3
FINANCIAL, by Charles F. Hynes 4
FOREIGN MARKETS, by James P. Cunningham 5
REVIEWS OF THE NEWEST RELEASES, by Lilian W. Brennan 6 7
THEATER EQUIPMENT AND MANAGEMENT, by Arthur W. Eddy... 8
PRESENTATIONS, by Jack Harrmver 9
HOLLYWOOD HAPPENINGS. Coast News by Telegraph 10
■■A LITTLE FROM LOTS." by Ralph Wilk n
THE WEEK'S HEADLINES. Reviezv of the Nervs 12
REVIEWS
tACB
ADVENTUROUS SOUL 7.
CHEATING CHEATERS 6
HOOF MARKS 6
HOUR OF RECKONING 7
ROARIN' BRONCOS 7
SILVER SLAVE 6
TEMPTATIONS OF SHOP GIRL 6
THIRTEENTH HOUR 6
THE TIGRESS 6
THE WIZARD 6
WIZARD OF SADDLE 6
WOLF FANGS 7
SHORT SUBJECTS 7
What a picture
for the Holidays
CHARLIE
SIINNrSIDE
(Re-issue)
released with new prints
and accessories
Pathe
tomtm
EXECUTIVES
EXHIBITORS
EXPLOITEERS
USE
988 Pafci
Cloth BoDnd
EVERY DAY
And iVs FREE to
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EGGERS
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Engraving
Specialists
to the
Motion Picture
Industry
DAY AND NIGHT
250 West 54th Street
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Telephone : Columbus 4 M 1 ' 2' 3
b%g^
THE
DAILV Sunday, December 11, 192"
M
Send In Your Check To-Day
TO THE
FILM DAILY
RELIEF FUND
An Agency to Take Care of Needy
Cases Now, and Throughout the
Year, As They Arise, in the Motion
Picture Business in New York City
-<<®>>-
Committee
JACK ALICOATE
Chairman
DR. A. H. GIANNINI
Bowery and East River Nat'l Bank
GOV. CARL E. MILLIKEN
Hays Organization
WILLIAM BRANDT
T. O. C. C.
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A. M. P. A.
[W
Make Checks Payable to FILM DAILY RELIEF FUND
.,h^.
®?
iTHE
o/ FILMDOM
AHDWEEKLY
FILM DIGEST
VOL. XLII No. 60
Sunday, December 11, 1927
Price 25 Cents
m DAILY RELIEF FUND
GROWING jMGER DAILY
Two Weeks Left to Add
Your Name to Regular
Fellows' List
But two weeks remain in which
o add your name to the splendid
ist of regular fellows who have con-
ributed to the FILM D.-MLY RE-
LIEF FUND. No cause can be
learer to the hearts of those who
eceive their livelihood from the mo-
ion picture business than this char-
y. Not one dollar goes to expense.
very penny will go to some worthy
nd needy case in YOUR industry.
The amount aimed at is $10,000
y Christmas. Unless the checks
ome in a little faster we will not
ach this goal. .A. substantial sum,
already in hand and it is steadily
rowing every day. If you have not
Iready contributed send in your
leck today. Now.
Among those sending in checks
jsterday were E. B. Hatrick, Sam
embow, Jr., the Lesan Advertising
gency, John Clark and one who
gned himself "A Friend." Sam Eck-
lan cabled from London that he was
ailing a substantial contribution.
Don't put it off. See that your
une is on the following list without
!lay.
Watch This List Grow
H. Hayt
rge Weeks
Schiller
A. H. Gianninl
y Grainger
rles B. Mint!
ce Gallup
Normanly
in Mersereau
J. Mintz
tor Shapiro
>e Streimer
ly Brandt
d Kann
ve Bader
rvin Kirsch
'o Klebanow
mniy Goldberg
E. Storey
ank Walker
itie Stebbina
j k Alicoate
^ A. Caliban
Ina Sussman
I rry Reichenbach
ie Blank
(Drge H. Davis
tthan Burkan
Id Depinet
Mliam Massce
\lliam La Porte*
1-t Adler
[die Grainger
I A. Rowland
Is. Harry Reichenbach
le Film Bureau
(rry Buxbaum
V Ray Johnston
i Lichtman
Jry Beatty
/ Pam Blumenthal
(Continued on Page 4)
STANLEY AND K-A SEEK WESCO
WHILE LATTER FIRM EXPANDS
SHOW ORCHESTRAPHONE
AT N. Y. DEMONSTRATION
Demonstration of the Orchestra-
phone, phonographic device designed
for theater use, was made Friday at
the Tivoli, New York. The device,
which is offered by National Theatre
Supply Co., retails for $3,500, with a
library of 200 records included. The
invited audience was impressed by the
possibilities of the new device.
A newsreel and two-reel dramatic
subject were shown, with Orchestra-
phone accompaniment, after which
several selections were given to de-
(Continued on Page 12)
Gray, New England Chain
Head, Dies on Coast
Los Angeles — Unsuccessful in his
quest to regain his health, William P.
Gray, 50, head of the Maine and New
Hampshire Theater Co., allied with
Publix, died here Friday. Gray who
had been in poor health for some time,
{Continued on Page 12)
Phila. Meeting Takes
Stand Against Home Films
Piiiladelpliia — Strong opposition to
the furnishing of pictures by produc-
ers for private exhibition in homes
(Continued on Page 12)
Quota a Law Soon
London — The quota bill has
been passed by the huuse of
Lords and will receive the
King's consent before Parlia-
ment ends its session. The only
further amendment concerns
the provisional applications for
registrations of films which will
be valid if the film is shown
within six months of the filing
of such application.
EXTRA LOEW DIVIDEND
FORECAST AT MEETING
A directors' meeting of Loew's Inc.
will be held Monday, with Wall Street
predicting that an extra dividend of
SI a share would be voted in addi-
tion to the regular quarterly payment
of 50 cents. Financial papers have
been reporting increased activity in
(.Continued on Page 12)
New Musical Device is
Played by Wave of Hand
A new musical device which plays
by the wave of the hand, will be
brought to New York by Leon The-
(Continued on Page 12)
Potential
FROM present indications, it appears that an entirely new
field is quickly opening up. In many directions, efforts to
perfect mechanical devices which would bring better music
to the vast majority of theaters throughout the United States
continue.
In the last two months, there has seeped through from all
corners of the country information regarding the experiences of
theater owners with various types of talking machines, designed
either to .synchronize music with pictures or so contrived as to
make cueing with pictures a comparatively easy procedure. In
most instances, the disc, or talking machiiie record principle, is
favored : In others, the photographic method of reproduction,
which means the sound is to be found on the film, is the basic
factor.
The radio tube, such as is found in the ordinary home radio
receiving set, figures prominently in the development : It is
(Continued on Page 4)
Coast Holdings Important
Factor in Proposed K-A-
Stanliey Pool
Los Angeles — With auditors of
Stanley reported here making a sur-
vey and taking inventory of Wesco
holdings, and Keith-Albee reported
a bidder for purchase of the chain, the
future status of Wesco is a subject
of speculation.
Mergers and contemplated mergers
which have for their object the pool-
ing of theaters in a Coast to Coast
chain, are in the air in ring-around-
the rosy moves contemplated. Just
which firms will be "first in" to close
their propositions whets interest in
the moves for control.
Stanley seeks Wesco, and has the
approval of its banking interests in
(Continued on Page 12)
Ask Enforcement of
Commission's Order
Independent exhibitors, who, he
says, comprise 75 per cent of the na-
tion's theaters insist that the Federal
Trade Commission's mandate be
carried out immediately to stop in-
stantly the Paramount theater build-
ing program in districts which are
adequately theatered and where they
have ample representation, Sydney
(Continued on Page 12)
S.M.P.E. Spring Meeting
to be Held at Hollywood
Spring meeting of the Society of
M. P. Engineers will be held in April
at Hollywood, L. C. Porter of Edi-
son Lamp Works, Harrison, N. J.,
anonunces. This is the first time the
organization has met on the Coast
and a drive to assure record at-
tendance is under way. Later an-
nouncement of the exact convention
date will be made soon.
Broadcast of "Love" is
Promised as Innovation
An innovation in radio is promised
in announcement that Ted Husing
of station WPAP on Dec. 20 will
broadcast the entire showing of
"Love," from the Embassy. A spe-
cial performance will be given at
11:30 P. M.. with the audience com-
posed of radio critics and newspaper
reviewers. The picture will have the
(Continued on Page 12)
DAILV
Sunday, December 11, 1927
AHD WEEKLY
FILM DIGEST
satamF'
Vol. XLII No. 60 Suoday.Dec. 11, 1927 Price 25 Cents
Potential
JOHN W. ALiCOAfE
Publisher
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York. N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign. $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday,
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel: 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London. W. I. Ber-
lin— Lichtbildbuehne, Friedrichstrasse, 225.
Financial
41
16554
129
Am. Seat. Vtc 41
*Am. Seat. Pfd
*Balaban & Katz
♦Bal. & Katz Vtc
Eastman Kodak ..167
Eastman Kodak Pfd. 129 ^^
*tFilm Inspection
♦First Nat'l Pfd
Fox Film "A"... 78J4 77
tFox Theaters "A" 21^4 21
*lntern'l Project
ttKeiths 6s 46 ..lOOM 100J4
Loew's, Inc 61 J4 59^
ttLoew's, 6s 41ww 9954 99
ttLoew's,6s41x-war.l06f^ 106^4
♦M-G-M Pfd
M. P. Cap. Corp. Syi 7
Pathe Exchange... 5 5
Pathe Exch. "A". 24 23
ttPathe Exch. 7s37 81 80
Paramount F-L ..108^ 107Ji
Paramount Pfd. .121^ Ul'/i
♦ttPar.Bway.5'^s51
**Roxy "A" 2'6J4 28}^
**Roxy Units 29 32
**Roxy Common .. 6>4 7^
**Skouras Bros. ..35 36
Stan. Co. of Am.. 56}4 55
tTrans-Lux Screen 4J4 4J4
♦♦United Art. Cora. 14 15
♦♦United Art. Pfd. 80 85
♦Univ. Pictures
Univ. Pict. Pfd. 99 9Sy2
♦fWarner Bros
Warner Bros. "A". 23 !4 233/i
41
48
60^^
73J4
167
129
5 54
104 }4
78
Ziyi
10
100J4
6o;4
99 'A
106J4
25Ji
8
5
24
80
losyk
lOSJ^
200
200
120
1,000
1,600
'"3
28,600
10
50
3,466
1,300
1,500
18
2,100
400
{.Coviinued from Page 3)
through this medium that most of these devices secure their
amplification which, of course, controls the volume necessary to
make them suitable for theater use.
Orchestraphone
The ordinary talking machine is the basis of the Orchestra-
phone, a new device which is now ready to be marketed. At a
demonstration yesterday here in New York, the reaction to it was
indeed favorable. There is no question about volume and, to the
layman, the tonal quality is splendid. The cueing, prepared in
advance, is controlled by an operator at the machine. Two turn-
tables, in continuous motion, make it possible to start and dispose
of a record at any desired point.
We believe the Orchestraphone warrants the attention of
the exhibitor. It will be worthwhile to probe its merits which
are considerable. It must be realized the Orchestraphone's value
depends entirely on the expertness of the operator handling the
records, for it is this individual who will have to pick up the
cues rapidly and control the volume of sound in one operation.
Since standard records are used, a vast amount of world-famous
music can be drawn upon. It is also important to point out that
jazz records by the leaders in that field likewise become avail-
able, but for the benefit of the exhibitor, it is essential that the
sponsors of Orchestraphone first ascertain and then define for
the theater owner what their exhibition rights on this type of
music — important in any theater — are.
KANN
And That's That
By PHIL M. DALY
565/8
4J4
500
98
98H
mA ....
2314 1,200
80
•Last Prices Quoted •*Bid and Asked (Over
the Counter)
tCurb Market ttBond Market
NOTE: Balaban & Katz is listed on the
Chicago Board; Skouras on the St. Louij
Stock Exchange and Stanley in Philadelphia.
When you think of
INSURANCE
you are thinking of
S T E B B I N S
Specialists in Motion Picture
and Theatrical insurance for
the past twenty years
Arthur W. Stebbins&Co., Inc.
1540 Broadway N. Y. C.
Bryant J040
PAGE Harry Brandt, Brooklyn
exhibitor who is passing around
the cigars on the occasion of a son's
birth.
Gordon S. White of Educationa,
certainly sympathizes with the olc
boy of history who offered to swaj.
his kingdom for a horse. Gordon is
torn between his love for animals
and his distaste of their eating pro-
clivities in trying to make up his
mind whether to accept a horse pro-
ferred by A. S. Kirkpatrick, or tc
remain in the pedestrian class.
Marion Ainslee, title writer oi:
M-G-M, will celebrate the titling ol
her two hundredth picture for the
company by embarking on a trip
around the world.
Film Daily Relief
Fund Growing Larger
{Continued from Page 3)
W. F. Rodgers
J. M. Frere
Elizabeth B. Perkins
Eureka Amusement Co.
Emil Bernstecker
David Loew
E. M. Schnitzer
Joe J. Lee
Harry Buxbaum
J. Homer Platten
Dave Bernstein
Pat Dowling
Mabel D. Riesenfeld
Eddie Saunders
Bob Lynch
Oscar Neufeld
Walter Lindlar
Barnes Printing Co.
Paul Lazarus
Cresson Smith
Joseph Coufal
Weiss Brothers
Max Roth
L. B. Metzger
Louis Phillips
Leopold Friedman
Walter Putter
Gabriel Hess
W. J. German
Henry Ginsberg
C. C. Pettijohn
Budd Rogers
M. C. Howard
Arthur Kelly
Jack Fuld
Chas. G. Strakosch
Lila Belle Stebbina
Jerry Stebbins
Anonymous
Anonymous
Hugo Kessler
Joe Schnitzer
Dave Miller
Bill Nolan
W. S. Butterfield
Charles C. Moskowitz
Bob Wolf
Irene F. Scott
Joe Simmonds
Friend of Danny's
E. B. Hatrick
Sam Dembow, Jr.
Lesam Advt. Agency
John Clark
A Friend
Sam Eckman
Plan New Years Shows
Twenty-four Loew theaters in
Greater New York will give special
midnight shows New Year's Eve.
William Fraser Here
WilHam R. Fraser, general man-
ager of the Harold Lloyd Corp. and
President of Hollywood Prod., which
produces the Edward Everett Horton
comedies, arrives in New York Sat-
urday.
Callaway Returns
W. E. Callaway, southern sales
manager for First National, has re-
turned from a month's trip to the 13
branch offices in his territory.
Mae Murray Over Publix Time
Mae Murray appears personally in
"A Merry Widow Revue" this week
at the Paramount. She will tour the
Publix circuit in this Frank Cambria
stage production.
Trop With Capital
J. D. Trop has resigned as east-
ern representative of Sierra Pictures
and has joined William M. Pizor as
general manager of Capital Produc-
tion Exporting Co.
Million Dollar Reopens
Los Angeles — After remodeHng,
the Million Dollar opened with the
Los Angeles premiere of "The Pri-
vate Life of Helen of Troy."
BROOKS
THE NAME YOU GO BY
WHEN YOU GO TO BUY
COSTUMES
GO-WNS AND UNIFORMIS
I 14-37 BWAY. N.y TEL 5550 PENN.
ALSO 25.000 COSTUMES TO RENT^=
United Artists, L. A., Opens Dec. 2C)
Los Angeles — Dec. 26 is date sel
for opening of the $3,500,000 United
Artists. "My Best Girl" will be thi
opener. The company also opens it
Chicago house Dec. 26. West Coasl
Theater will operate the Los An-
geles house.
Varconi Goes Abroad
Victor Varconi, leading man in.
"Chicago," which is coming to the
Gaiety soon, sailed for Europe. Af-'
ter a short visit in Paris he will ga
to his home in Budapest for thei
holidays.
Mrs. Reid Ends Tour
Rochester — Mrs. Wallace Reid
closes a 20-week personal appearance
tour with her picture, "The Satffl
Woman," Gotham production, witf
final performance at the Rochester
Dec. 18.
Fan Magazines in Paramount Bldg.
Editorial and business offices of
"M. P. Magazine" and "M. P. Clas-
sic" are to be located after Dec. 19
in the Paramount Bldg., New York.
Sunday, December 11. 1927
PAILV
RAPID STRIDES ARE BEING
MADE IN THE FOREIGN
FIELD. KEEP POSTED
THROUGH "FOREIGN
MARKETS"
Foreign Markets
NEWS FLASHES FROM riLJf
CENTERS ALL OVER THB
GLOBE: MELBOURNK,
LONDON, BERLIN.
PARIS
Hy JAMES P. CUNNINCHAU
FRENCH GOVERNMENT NOT
PLEDGED TO PASS OOOTA
Paris — The French Government
las not committed itself to a'lojit
lie proposals of the National Cin-
■ma Commission wliich has rom-
ileted drafting of a French quota.
t is possible that the International
iconomic Conference which reccnt-
y met at Geneva and which resulted
24 European nations voting
gainst unnatural trade barriers and
estrictive practices in general may
ave a bearing on the final disposi-
ion of the measure.
It is likewise felt by the Govern-
ent that, if a quota is adopted, it
ust not be too drastic because the
mount of good product available for
heaters might not be endangered.
With the appointment of three
ub-committees the National Cinema
'ommission created by M. Herriot.
linister of Education, has drafted a
ill which follows in the footsteps
f the British films bill.
Jean Sapene. president of Societe
es Cineromans. who is a member
the sub-committee on production,
:ated that agreement has been reach-
on what constitutes a French film,
is one which has been sponsored
a French company with a French
rector treating a French subject,
d using French subjects in studio
ork. The cast need not be all-
rench, but can allow for foreign
ars in the proportion of 50 per cent.
erman Exhibitors Pledge
Loan to Finance Unit
; Berlin — Financial difficulties en-
luntered by the German Exhibitors'
Reducing Syndicate were overcome
len members at a meeting in Leip-
pledged themselves to make a
in to the Syndicate amounting to
[ice the rent payable for the first
re pictures. It is hoped the exhib-
Irs in other districts will accept this
(oposal. in order to avoid the ne-
ssity of applying to bankers for
)ital and to issue shares in the
len market.
<ffer Prize for Slogan
Against German Tax
Berlin — Offering a prize for an an-
ttax slogan is the novel campaign
ting conducted by the "Spitzenor-
gnization" in an efTort to combat the
Ctertainment tax. A prize of 3.500
Ijirks is offered for the best slogan
fainst the tax. In addition a film
jwing the economic and cultural
^advantages of the tax is to be pro-
dced, with over 1,000,000 pamphlets
t be distributed in picture houses.
I
French Tax Up
Paris — The State tax on en-
tertainment for the first seven
months of the present year
amounted to 57,638,000 francs
as against 47,662,000 francs for
the same period of 1926, or an
increase of nearly five per cent.
Picture houses contributed
more than 20,000,000 francs to
these taxes.
INDIA MAY DEVELOP A
NAT'L FILM MONOPOLY
Three Big Houses for Italy
Rome — Three first-run houses are
under way. with two having started
at Milan seating 2.000 and 1.400 re-
spectively. The third has been start-
ed this month in Naples, to seat 1,400.
These houses will be run indepen-
dently of the Pittaluga circuit.
Film Debate in Reichstag
Berlin — .\ debate is scheduled in
the Reichstag following the Govern-
ment Commissioner's report on the
Phoebus Company's alleged, dealings
with the Military Ministry resulting
in Government funds being used to
finance the company's pictures.
William Scott to Australia
William Scott. I'ar Eastern repre-
sentative for FBO, has sailed for Syd-
ney, Australia. He has just com-
pleted a tour of the Far East, cover-
ing the Dutch East Indies, Straits
Settlements, Federated Malay States,
Japan, China, India and the Philip-
pine Islands.
Gaumont Buys Screen Rights
I.nndcMi — .Screen rights to Henry
Arthur Jones' play "The Physician"
liave been bought by Gaumont. It
will be produced by George Jacoby
at the Shepherd's Bush studio about
Jan. 15.
Aubert Buys Interest
Paris — Purchase of a majority of
the shares in the Cameo and .\rtistic
theater companies has been made by
the Louis Aubert Co,
"Efu," New Vienna Company
Vienna — Specializing in British
films, Charles Fuchenberg has cre-
ated a new company named Efu
which will specialize in distribution
of British films. Pictures will also
be produced here under direction of
Otto Loewenstein.
Ukrainian Films for Germany
Berlin — The Film Department of
the Soviet representation has received
several films produced by the Ukrain-
ian company Wufku for distribution
in Germany. The recently concluded
contract between Sowkino and the
Derufa on the one hand and the
Prometheus-Film A.G. on the other
is also binding on Wufku.
Ry ERNEST W. FREDMAS
Editor "The Daily Film Renter"
London — Possibility of the estab-
li>liiiient of an Indian monopoly ot
hhns is contained in a questionnaire
covering all phases of the industry
prepared by the Indian Kinemato-
graph Inquiry wliich has been sitting
for the past month in various Indian
cities.
The question, which carries great
significance to American producers,
reads:
"Do you approve of the suggestion that a
state agency should be created to under-
take the management of the film industry as
a monopoly, i^o as ensure the production and
cxhiliition of films conforming to moral stand
ards. to provide a centralized neutral dis-
tributing agency and furni^h a fair market,
and to inaugurate the use of teaching and
propaganda films and generally to improve
the conditions of the film industry in all its
aspects?"
Twenty-four questions are con-
tained in the questionnaire. One con-
cerns possibility of developing a large
scale Indian film industry, and an-
other the popularity of stories from
Indian national literature.
After International Field
London — British Controlled Films,
recently organized for world wide dis-
tribution of British product, an-
noinices affiliations have been con-
cluded witli distributing concerns in
Germany, France, Egypt, Sweden,
Japan and New Zealand. Sir Robert
Donald is planning to visit New York
next year to arrange for American
distribution of the company's prod-
uct.
Soviet Commissioner Writes Film
Moscow — Derufa, the Russon-Ger-
man company, will produce "The Last
Emperor" from a script written by
Lunacharsky, the Soviet Commis-
sioner of Education.
Ufa Distributes British Film
Berlin — Ufa has concluded arrange-
ments with the producers of "The
Battles of the Coronel and Falkland
Islands" to distribute this British pic-
ture throughout Germany.
Defu is Developing
New Production Angles
Berlin — Development of new tech-
nique and several innovations in pro-
duction are reported taking place at
the Defu studios at Staaken, a Berlin
suburb.
"Alpine Tragedy" and "Dancing
Vienna" have been completed. The
latter is claimed to be the first ever
made from music, the action being
filmed to synchronize with a special-
ly prepared waltz music score. "The
Raniper" is the third completed "De-
fu" production. It is the story of a
man isolated in the polar regions for
15 years after an attempt to explore
the North Pole in an aeroplane. Prac-
tically the entire studio was convert-
ed into an arctic landscape for this
production.
Four other pictures are now in pro-
duction.
Completing Kiev Studio
Kiev, Ukrainia — The big Wufku
studio is almost completed and pro-
duction will start early next year.
Eight pictures have recently been
completed in the Odessa studio of the
company.
Six from Ufa
Berlin — Six films are listed for next
year's production by Ufa, as follows:
"Pioneers," a Fritz Lang production;
"Secrets of the Orient." "Prince Eu-
gene." "Hungarian Rhapsody." "Czar
Alexander I," from Tolstoi's novel
"War and Peace;" "Vineta."
RICHMOUNT PICTURES, Inc.
723 7th Avenue New York City
D. J. MOUNTAN, Prw.
Exclusive foreign represen-
atives for Rayart Pictures
Corporation and other lead-
ing independent producers
and distributors.
Cable Addreta: RICHPICSOC, Parli
Cable Adreit: DEEJAY. London
Cable Addreac RICHPIC. N. T.
Exporting only the best in
Motion Pictures
"CHINESE MOTION PICTURE MARKET"
• • •
"MARKET FOR MOTION PICTURES IN
CENTRAL EUROPE, ITALY and SPAIN"
• • •
Trade information bulletins pre-
pared by Department of Com-
merce experts. Guide to in-
creased opportunities in those
territories. Available at 10
cents each — covering postage.
Address inquiries to
MOTION PICTURE SECTION
Department of Commerce
Washington, D. C.
miK^Bm
X8
^ .lil.
DAILV
Sunday, December 11. 1927
"The Thirteenth Hour"
M-G-M Length: 5252 ft.
THRILLING MELO WITH
LOTS OF WEIRD ATMOS-
PHERE, CREEPY SUSPENSE
AND A RATTLING GOOD
STORY MAKE THIS REAL EN-
TERTAINMENT.
Cast. .. .Lionel Barrymore as the
arch-criminal furnished a feast of
thrills. Jacqueline Gadsdon the pret-
ty lady in distress. Charles Delauey
the hero takes a bow for fine work.
That dog "Napoleon" a wonder.
Polly Moran jazzes the comedy. Fred
Kelsey the boob detective.
Story and Production Crime
melodrama. It packs a great wallop
with a combination of spooky situa-
tions, tricky doors and a weird at-
mosphere that will keep the thrill
lovers on the edge of their seats. It
moves at a fast pace, and there are
lots of laughs to relieve the tension.
Then zing! Into another hair-raiser,
with all hands clutching the air and
gasping for breath. Polly Moran fur-
nishes the comedy relief as a hard-
boiled girl-reporter. The atmosphere
is finely sustained in the home of the
criminal, where all the deviltry takes
place. The police dpg does fine work.
Direction .... Chester M. Franklin-
F.rrol Taggart; smart.
Authors Douglas Furber-
Chester M. Franklin
Scenario. . . . Edward T. Lowe, Jr.,-
Chester M. Franklin
Photography Max Fabian;
clever.
"The Tigress"
Columbia Length : 5357 ft.
GYPSY ROMANCE WITH IN-
TERESTING ATMOSPHERE
AND MANY THRILLS. GOOD
ACTING AND PARTICULARLY
GOOD PRODUCTION RECOM-
MEND IT.
Cast. ... Dorothy Revier the fiery
gypsy girl who plans revenge but
falls in love with her victim, suit-
ably played by Jack Holt. Phillip
de Lacey cute as the little deaf and
dumb boy. Frank Leigh the villain-
ous gypsy.
Story and Production. . . .Romance.
"The Tigress" is a story of gypsy
revenge unfulfilled. The basic idea
is familiar but the atmosphere and
treatment quite interesting enough to
prevent any semblance of triteness.
Of course, the gypsy girl falls in
love with her victim, unaware at
first, that he is the man supposed to
have killed her father. Going back
to the earlier sequence, it is brought
out that a jealous tribesman had
killed the chief and thrown the guilt
on the Englishman, owner of the
estate upon which the chief had been
killed. A gypsy boy, deaf and dumb,
and a witness to the actual shooting
is the means of righting all the
wrongs in the proper climax. Very
pleasing production and a good
story.
Direction ....Geo. B. Seitz; good
Author Harold Shumate
Scenario Same
Photography Jos. Walker;
splendid.
"The Wizard"
Fox Length : , 5629 ft.
THIS IS A SPINE-CHILLER
THAT WILL GO GREAT WITH
THE THRILL FANS, BUT
MIGHT SHOCK SOME SENSI-
TIVE WOMEN. HAS PUNCH.
Cast. . . . Edmimd Lowe a snappy
reporter who solves the mystery.
Gustav Von Seyffertitz a menacing
and sinister criminal. Leila Hyams
adds the beauty to the horrors.
George Kotsonarce, the ape-man, fur-
nishes the gasps. Others E. H. Gal-
vert. Norman Trevor, Barry Norton,
Oscar Smith, Perle Marshall, Rich-
ard Frazier, Maude T. Gordon.
Story and Production. . . . Mystery
melodrama. Adapted from the story
"Balaoo"' by Gaston Leroux. This
French mystery criminal classic
makes great film material. The weird
atmosphere is built up strong, and is
gripping throughout. Its chief ap-
peal is in the mystery element that is
developed to a fine pitch of tenseness.'
The ape-man is used by an insane
criminologisty for revenge. It car-
ries a lot of the gruesomeness that
characterizes Foe's "Murders in the
Rue Morgue," and it is up to the
exhibitor to figure this reaction on
sensitive women. But for the thrill-
lovers, they will vote it one grand
evening's entertainment.
Direction Richard Rosson ;
real craftsmanship.
Author Gaston Leroux
Scenario Harry O. Hoyt
Photography Frank Good;
satisfactory
"Cheating Cheaters"
Univet-ml Length: 5623 ft.
CROOK STORY WITH AMUS-
ING COMPLICATIONS. SITUA-
TION WHEREIN THIEVES DIS-
COVER THEY ARE ROBBING
EACH OTHER PROVIDES
GOOD COMEDY.
Cast. .. .Betty Compson and Ken-
neth Harlan find themselves in love
and decide to "go straight." Eddie
Gribbon the comedian of the outfit,
and good, as usual. Lucien Little-
field, Cesare Gravina, Sylvia Ashton,
Erwin Connelly, Maude Turner Gor-
don and E. J. RatclifTe in the cast.
Story and Production Crook
comedy drama. Crooks playing the
society game as a decoy for their
light fingered activities is the basis
of this latest Universal, one that can
be relied upon to give entertainment.
The situation disclosed wherein one
band of crooks suddenly discovers that
its intended victims are merelj' an-
other band playing the same game,
amounts to near hilarity and the com-
edy antics of Gribbon as the "extra-
ordinary butler," are always good for
laughs. The finish, which exposes the
lady crook of the one band, as a de-
tective in disguise, may or may not
surprise them, but it's a good ending,
nevertheless.
Direction Eld ward Laemmle;
good.
Author Max Marcin
Scenario Chas. Logue
Photography Jack Rose;
good.
"Hoof Marks"
Pathe Length: 4076 ft.
MEDIOCRE WESTERN. RE-
HASH OF THE RUSTLER
YARN THAT LACKS FAST AC-
TION AND GOOD THRILLS TO
OFFSET THE OLD PLOT.
Cast Jack Donovan doesn't
measure up to the he-man cowboy
requirements. Edward Cecil and
Wm. Steele a villainous duo who run
true to form. Peggy Montgomery
the girl. Others Peggy O'Day, Peg-
gy Show, Edward Brady.
Story and Production. .. Western.
Seldom does the western offering get
away from the established routine of
story formula but usually there is
enough fast action and lively incident
to offset these shortcomings. "Hoof
Marks" remains conventional
throughout with little in the way of
good action or thrills to recommend
it. Donovan is not the hard fisted,
rarin'-to-go cowboy hero the fans ad-
mire. He's just a good looking lead-
ing man. With the aid of a comedy
ranch hand he succeeds in exposing
the villainous foreman who is rustling
the boss's cattle and after duly rescu-
ing the heroine from the bad man's
clutches he is all set and pretty with
the girl in his arms.
Direction Tenny Wright;
ordinary.
Author Jos. Anthony Roach
Scenario Same
Photography Edw. J. Snyder;
good.
"The Temptations of a Shop
Girl"
First Division-S.R.
Length: 5604 ft.
WILL SUIT MANY AUDI-
ENCES FIRST RATE. SOME
SMART DETECTIVE WORK BY
THE HEROINE WILL KEEP
THEM INTERESTED AND
AMUSED.
Cast. .. .Betty Compson the big
sister who saves Pauline Garon from
the crooked path stretched out for
her by the smart alec, Gladdon
James. Raymond Glenn the good
looking hero waiting on the side line.
.\rmand Kaliz, the master crook.
Story and Production Melo-
drama. No, siree, no gentleman
crook was going to put Betty Comp-
son's sister behind the bars so ■ it
was up to Betty to do some detec-
tive work and show up the gentle-
man thief who plied his trade through
the use of pretty young girls who
fell for him and then did his bid-
ding. But up to this point Betty
had already gone to jail to save her
sister and besides had experienced,
as she thought, the loss of her sweet-
heart. It all ends merrily, for Betty,
and that is as it should be and as the
audience wishes. The story is well
balanced with romance and there is
enough comedy to keep them amused.
Direction Tom Terriss;
satisfactory.
Author Not credited
Scenario L. V. Jefferson
Photography Gen. Benoit;
I'l'erl Tet/lafT. good.
Buzz Barton in
"Wizard of the Saddle"
FBO Length: 4805 ft.
BOY COWBOY STIRS UP
NEW ACTION AND ADVEN-
TURE IN WESTERN THAT IS
CERTAIN TO DELIGHT THE
FAN CROWD AND YOUNG-
STERS IN PARTICULAR. IDEAL
MATINEE PICTURE.
Cast. .. .Young Buzz Barton fol-
lows up with another corking good
picture. He is ably assisted by Mil-
burn Moranti, Jimmy Ford, Duane
Thompson, James Welch, Bert Ap-
ling.
Story and Production. .. .Western.
Exhibitors having difficulty filling
their schedules with good wholesome
pictures of the family trade type
should welcome these Barton pic-
tures. They're clean, interesting and
live enough to suit the most avid ad-
mirers of westerns. Theaters cater-
ing particularly to the family group
can rely upon most any western for
goodj clean stories but with the added
attraction of a boy hero, the Barton
releases should be truly popular. This
time Buzz has a busy time of it
saving a mining claim for an old man
and his pretty granddaughter. There
is the usual round of action and gun-
play with Buzz eventually content
that he has helped to settle the old
man's financial worries.
Direction ..Frank Howard Clark;
fine.
Author .... Frank Howard Clark
Scenario Same
Photography Roy Eslick;
good.
Irene Rich in
"The Silver Slave"
Warners Length: 6124 ft.
RICHES AGAIN PROVIDES
THE BASIS OF ALL THE
TROUBLE. ONE OF THOSE
MATERNAL SACRIFICE
THEMES. IMPROBABLE AS IT
IS UNCONVINCING.
Cast. .. .Irene Rich again the sac-
rificing mother, and satisfactory, too.
Audrey Ferris the buxom, pouting
flapper who finds John Miljan so per-
fectly thrilling. Holmes Herbert
splendid, but then he alwa3's is. Car-
rol Nye the young suitor.
Story and Production Drama.
The old lure of luxury again and a'
doting mother making the big sacri-
fice to save her daughter from the
notorious cad who has fascinated the
flapper to the extent of slipping a
diamond on her engagement finger,
without any engagement. Then
there's the wealthy old sweetheart of
mama's, recently returned from China
to wed her, all disillusioned when he
finds her in the cad's apartment. But
the bounder does a good turn and ex-
plains that the clever woman had
merely succeeded in exposing him to
her daughter. There is a lot of
weeping and slushing through a bad
story. Not right for family trade
but there is a crowd who'll get a
great kick out of it, no doubt.
Direction Howard Bretherton;
ordinary.
Author Howard Smith
Scenario Peter Milne
Photography Frank Kesson;
verx' good.
i
"Wolf Fangs"
Foj- Li'tif/th : ri331 ft.
EXCELLENT DOG MELO-
DRAMA RECOMMENDED FOR
FINE ACTION AND SUSPENSE
AS WELL AS FOR ITS UNUS-
UALLY BEAUTIFUL LOCA-
TIONS
Cast . .. . I'luiiiikr ki-cii ami always
.>ii the alert. Some other tine dogs
in the picture. Caryl Lincoln and
I'harles Morton the girl and the boy
and James Gordon the brute border
villain. Frank Rice a trapper.
Story and Productioii. . Melodrama.
They used Mt. Baker Xatimial For-
est as the locale for "Wolf Fangs"
with the result that the picture has
some of the loveliest shots imagina-
ble. Scenes of the sheep grazing in
tile valleys with the snow capped
mountains in the background afford
abundant pictorial appeal. Thunder
has a fine story in this one and ful-
fills all the requirements to the very
best of his ability. Rescues are his
specialty even though he had reason
to hate man for driving him into the
wolf pack when a pupp>-. Thunder's
regeneration is developed along with
a pretty little romance between a
>heep herder's daughter and a forest
ranger. Will please >-oung folks
niiglity well.
Direction Lew Seiler;
very good .
Author Seton I Miller-
Klizabeth Pickett
Scenario Seton 1. Miller
Photography. .L. Wm. O'Connell;
gorgeous in some shots
Buffalo Bill, Jr.. in
"Roarin' Broncs"
P<ithf Linyth: 1875 ft.
PLOT THAT OFFERS GOOD i
VARIATION FROM THE ROU- ,
TINE WESTERN BUSINESS.!
SMUGGLING CHINESE OVER
THE BORDER THIS TIME.
Cast What with courting,
sleuthing and doubling for a cow-
hand, hero Buffalo Bill, Jr., has his
hands full. Ann McKay, the girl
Harry Todd and Lafe McKec in
some good comedy bits. George
Xfagrill the bad man.
Story and Production. ...Western.
The story follows through to the
same ending but the plot varies a bit
from the beaten path. Of course
there is the hero, the villain and the
girl all on duty, as usual, but the
tactics are a little different. Villain
is the ringleader of a band smug-
gling Chinese over the border. He
happens to be the son of a ranch-
man who owns a tract in partnership
with the heroine's father. Hero is
a border policeman disguised as a
cowhand, arrived on the scene to
clear up the smuggling mystery. He
falls in love .with the rancher's
(laughter and properly rounds up the
band. Some comedy by two ranch
hands playing around with a motor-
cycle lands some first rate laughs.
Direction. .. .Richard Thorpe; sat-
isfactory.
Author Norton S. Parker
Photography. . Frank L. Inghram:
good.
Short Subjects
"The Adventurous Soul"
Superlative -S.R. Length: 5400 ft.
FAIR PROGRAM PICTURE.
FATHER ARRANGES TO HAVE
SON SHANGHAIED TO MAKE
A MAN OF HIM BUT THE
PLAN GOES WRONG.
Cast. ... Mildred Harri,- in an un-
unportant role as the sister of Arthur
Rankin, the intended victim. Jimmy
Fulton, the hard fisted hero who
makes good in the boy's place. Tom
Santschi the tough old skipper.
rhas. K. French, the father.
Story and Production. .. .Melo-
drama. This will do fairly well for
the daily change program or in con-
junction with another NHture. The
story is a looselx constructed affair,
(lone without a great deal of atten-
tion to detail or any undue effort to
make the situations convincing. They
never explain why the girl did not
look up her brother when he failed
I to answer her letters but the diri^-
tor sees to it that she arrives on the
scene in time for the clima.x where-
in her sweetheart is disclosed as the
hero and the brother the weakling,
hero having made good for the lad
junder his name and then turned over
[the credit. Pretty unreal but it may
{satisfy if they aren't sticklers for
{conviction.
Direction Gene Carroll; poor
Author John J. Moreno
Scenario Wm. Holmes-
jarrett Graham.
Photography Jerry Fairbanks;
Ifair.
"The Hour of Reckoning"
Geo.H. Davis-S. R. Le7igth:5000 ft.
MATERIAL A HANDICAP
BUT DIRECTOR HAS DONE
FAIRLY WELL WITH IT. THE
INNOCENT HERO, WRONGLY
ACCUSED, CLEARS HIMSELF
AND EXITS COVERED WITH
GLORY.
Cast Herbert Rawlinson the
trusted clerk who clears his name.
Does a. lot better work than he is
accustomed. Has considerably over-
come his desire to overact. John Ince
good in a minor bit. Grace Dar-
mond; Virginia Castleman. John J.
Darby, Harry Von Meter, Edwin
Middleton complete the cast.
Story and Production. . . . Drama.
The story is developed just a trifle
too rapidlj' in the early reels, leav-
ing a considerable stretch to fill in
with nothing of very much impor-
tance. Hero is accused of having
stolen the funds of the firm whereas
it is really the boss' son who is the
culprit. Aside from hero's attempts
to clear his name there is the trou-
ble put upon his sweetheart whose
father is being fleeced of his rights in
a lock patent by the big boss. How
hero gradually clears up all the diffi-
culties and is eventually rewarded by
the boss turning over the business to
him, completes the yarn.
Direction John Ince; fair
Author Frederic Chapin
Scenario Same
Photography Bert Baldridge;
good
"Never The Dames Shall Mcej"
Roach— M-G-M
Ilifjh-Culibre Funfest
Type of production. . . .2 reel comedy
Inimitable Charley Chase, sup-
ported by such beauteous aids as
Kdna Marian, Viola Richard and
.\nita Garvin, occupy the screen in
this number, which provides super-
lative entertainment. This is a com-
edy with a genuinely entertaining, if
farcicial, idea. It involves a dutiful
husband who, in meeting his wife's
sister, by mistake escorts the wrong
woman home. The complications are
not difficult to imagine and are easy
to laugh at. Unlike most comedy
offerings this husband gets away
without winning his spouse's ire.
James Farrott made it and did a good
job.
"Hello Sailor"
Lupino Lane — Educational
Sailor Skylarks
Type of production. . . .2 reel comedy
One of the best sailor comedies
that the season has produced. Some
great team work is put over with
Wallace Lupino ably backing up Lu-
pino Lane. The two sailor buddies
visit the girls who have been send-
ing them love letters. But the girl
proves to be twins, and then the
fun commences. Lupino Lane has a
finish to his work that proves him
of feature caliber. Can't go wrong
on this one. Directed by Mark Sand-
rich.
"The Newlywed's Advice"
Stern Bros. — Universal
Snookum Entertaijis
Snookum wins all the honors in
this picJture, which affords numerous
laughs. Co-operating with a monkey
the cute baby tears up the old home-
stead and then, working alone, ex-
cept with the occasional assistance of
his dad. demolishes a bazaar. Direc-
tion of this entertaining film is by
Francis Corby.
Pathe Review No. SO
Pathe
Interesting Hodgepodge
Type of production....! reel novelty
Kxcept for the opening sequence
this film is more than usually in-
teresting. Sequences are: "Silver
Spinners," showing manufacturing of
silver urns, "Flower Lakes of Flor-
ida," Pathecolor shots of flowers;
"Natural Novelties," a day in the
life of a Chinese boatman.
"Smith's Modiste Shop"
Sennett— Pathe
All the Old Baby Hokum
Type of production. . . .2 reel comedy
There is nothing in particular to
cheer over in this contribution, ex-
cept, possibly, winsome and clever
Baby Mary Ann Jackson. The
Mayor calls and experiences difficul-
ties owing to the pranks of the sweet
child, later the Smiths got into the
modiste business in an effort to pay
off their debts and finally they help
dedicate, or rather mar, the new com-
munity organ. Raymond McKee
and Ruth Hiatt are in the picture,
which Alf Goulding directed.
"Why and Oother Whys
Felix — Educational
Cut AlibiH
I'ype iif productiuii. . Ireel animated
A good burlesque nn the night club
gent coming home with his alibis to
a skeptical wife, l-'elix the Cat starts
off with a whopper, and as he warms
up to the subject you sec his alibi In
cartoons. l*'ricnd wife punches a
hole in it, and Felix starts off with
another explanation even more wild.
But when his wife discovers a blond
hair on his shoulder, and l''cli.\ fries
to alibi that one, he goes down for
the count. Amusing, lively, and
more or less true to life as some hu-
mans live it.
"The Lion Hunt"
Ufa— M-G-M
African Thrills
Type of production....! reel educ.
With both cameras and guns an
expedition sets out in central .\frica
to take shots at lions which have
been terrorizing a nearby native vil-
lage. Finally rounding up their prey
they encircle the beasts with fire and
then knt)ck them off. This tilm is
an excellent, high-grade filler, and
incidentally, a thriller, in spots.
"Some Pets"
Universal
A Lot of "Necking"
Type of production....! reel comedy
Exclusively devoted to the popu-
lar pastime of "necking." Arthur's
cousin gives him a course in thi^
kind of love making and his sweet-
heart becomes temporarily jealous.
She. however, starts to walk home
after an abruptly-terminated joy ride
with another chap, learns the identity
of the girl with Arthur, and all ends
kissingly. The best thing about this
short is the good-looking young
folk. Friedberger directed.
"The Lateral Pass"
Grantland Rice Sportlight — Pathe
For Football EnthiiHinnts
Type of production....! reel novelty
.Another number of a series of
shorts by a producer who knows his
business. This contribution which
John L. Hawkins directed illustrates
the proper staging of lateral pass
plays. They are "pulled" with a pre-
cision and skill which football en-
thusiasts will rave over.
"The Forward Pass"
Grantland Rice Sportlight— Pathe
/».s-irft" Football Stuff
Type of production....! reel novelty
The forward pass, as it ought to
be thrown and generally handled, is
the subject which will prove especial-
ly interesting to football fans. John
L. Hawkins directed the film, which
makes the average feature picture
conception of football look amateur-
ish.
"The Winning Goal"
Junior Jewel — Universal
Familiar But Well Done
Type of production. . . .2 reel comedy
The latest member of the Colleg-
ian Series opens with a tug-of-war
between the Sophomores and the
Juniors. The Sophs, led by George
Lewis winning. Xat Ross directed
this production, which is filled with
familiar but well-done stuff.
■«B!
^sSTWt ,tS
^■'^— J
THE
DAILY
Sunday, December 11, 1927
Theater Equipment and Management
By ARTHUR W. EDDY
SHOWMANSHIP CAN BE
LEARNED, SAYS WRITER
Denver — Showmen do not have to
be tDorn— they can be made. This is
the opinion expressed in the "Alex-
ander Cooperator," published by
Alexander Industries.
In part the article reads as follows:
"Not so long ago, 'showmen' and 'sales-
men' had to be born — and they couldn't be
"There is no question but that a successful
salesman must have certain qualities in his
character, but the results seem to be the
same whether these qualities are mhented or
acquired. The past several years have dem;
onstrated quite positively that 'showmanship
too, can be learned. .
"Every exhibitor can't be a Roxy in New
York or a Grauman in Los Angeles, but
the really worthwhile exhibitor can occupy
the same relative position in his community
that Roxy and Grauman do in their?.
"The show game is now the show business,
and the accent is properly placed on the word
business. Because it is a business, the men
at the head of it must be business men.
Common sense, work, and the ability to sell
are essential quahties in the show business
the same as in any other business.
"Successful exhibitors are good salesmen.
They are not satisfied to put up a little paper
and a few stills and then wait for the crowds.
The successful showman is an outstanding
personality in his community and he makes
his theater an outstanding place of entertain-
ment, a center where the entire famdy can
assemble for an evening of clean, wholesome
entertainment and education.
"Barry in 'Building Theater Patronage,
says, 'There is no single text for the show
business — unless it be life itself.' The real
exhibitor realizes this, and he studies his
community and profits by what he learns.
He learns why people do not attend his the-
ater, and he makes it his business to remove
or correct any reasons why people go else-
where for amusement.
"Selling happiness is a business and the
wise exhibitor is a business man. He must
be, if he survives."
New 16 MM. Projector
' Introduced by De Vry
Chicago — De Vry has introduced a
16 mm. projector for home use. It
weighs seven pounds and embraces
a 200-watt lamp, with special reflector
and a F 2 — 50 mm. lens. In connec-
tion with the machine, which costs
$85, either A. C. or D. C. current can
be used. From a distance of 27 ft.
the projector can throw a picture five
feet and a half wide. Sixteen mm.
films available include vaudeville,
comedies, dramas, travelogues, scien-
tific and news reel films.
Wing Designing Trailers
Minneapolis — Bud Wing, formerly
an artist with the Minneapolis press
department of F. & R., has been
added to the Sly-Fox Film Co. to
make artistic designs for trailers.
The day of the unadorned stage in
Picture Houses has passed.
LEE LASH STUDIOS
H. J. Kuckuck. Gen'l Mgr.
1818-1838 Anasterdam Ave., N. Y. C.
Brad. 4907
for designs and prices of SETTINGS.
The House Manager — Key of
Service Staff in Theaters
Ushers' Etiquette
Toronto — James Lynch of
the Runnymede, one of the
finest suburban theaters in
Eastern Canada, has framed the
following rules of conduct for
the guidance of his staff:
"Our service is built upon
good character as its founda-
tion.
"Ungentlemanly or boisterous
conduct, profane or vulgar
language, are not to be in-
dulged in anywhere in this the-
ater.
"Neatness, orderliness and
cleanliness are the markings of
vigorous, active men.
'To accept a tip is degrad-
ing and is positively forbidden;
receiving a tip makes you sub-
servient to the giver of that
tip.
"Flirtatious conduct is un-
manly, unnecessary and dis-
tinctly a mark of ill-breeding;
and, further, it is punishable by
dismissal from our service.
"Respect for the property of
others is expected from the
employes of this organization.
"Discipline is a necessary
part of organization; therefore,
lateness or absence is not ex-
pected, nor will it be tolerated.
"The degree of respect and
pride which you have in this
theater and organization is the
degree of success which you
may hope to attain here. Let
every word and every action
measure up to our standard —
your standard."
Urges Personal Contacts
Minneapolis — The value of person-
al contacts with local school officials
is stressed in an article in the "F. &
R. Showmanship News." The ar-
ticle, by Ray L. Niles. resident man-
ager of the Chateau Dodge, Roches-
ter. Minn., says:
"There is no town too small, or city too
large but that the theater manager will find
it very worth while to make the close per-
sonal acquaintance of the school board, prin-
cipals and superintendents of schools."
Another nugget of wisdom from
Niles, is the following:
"If the manager is careful in his selection
of pictures for benefits it will be only a short
time until the various women's clubs will en-
dorse any picture that the manager suggests.
Women's clubs have in the past, offered
considerable agitation against the motion pic-
ture theaters. This can be entirely overcome
by close personal contact.
"Community contact is a thing that must
iK)t be overlooked in theater operation. Your
entire success depends upon it, especially in
the smaller communities."
Advocacy of the theater as "a hu-
man institution" with every employee
who comes in contact with the patron
radiating a cordial spirit, is made by
Harold B. Franklin, president of
West Coast Theaters, in an article
published in "Now," house organ of
the circuit. He lays particular stress
upon the responsibilities of the house
manager, who he characterizes as
"the keynote of the entire service
plan."
Following is Franklin's article:
"In the conduct of a theater there are
usually four individuals who deal with pa-
trons direct. These are the house manager,
the girl in the ticket office, the doorman and
the telephone operator. Upon these and upon
the ushers, falls the responsibility of main-
taining the standard of the theater as a hu-
man institution. The most spacious audi-
torium will seem empty without a touch of
guidance; the most radiant decorations are
cold without the presence of a warming smile.
A theater is never so much a building as it
is a gathering of people. Apart from aver-
age good behavior as it is practised every-
where, patronage owes management nothing.
The shoe is on the other foot.
"From the moment a patron purchases a
ticket at the box office, a guest has arrived
and every service of the theater should spell
'Welcome' with a capital 'W.' Patrons re-
spond with appreciation to the • spirit of
hospitality. To create this feeling is the deli-
cate duty of every one whose name is on
the payroll. The keynote to the entire serv-
ice plan is given by the house manager. He
is the chief host. He therefore must embody
the theater in human form. By a convincing
manner, an easy graciousness and a genuine
desire to please, the house manager not only
sets a good example to every one on the staff,
but he can make friends for the theater be-
sides. He should make it his business to
know the important people in his community.
No one is so great that he or she does not
enjoy a personal interest evinced in this
form.
"The girl in the box office must be truly
interested in pleasing patrons. Each of them
should leave the box office with the satisfied
glow of a cordial welcome. The operation of
purchasing a ticket is the work of a mo-
ment ; yet in that brief flash of tfme it is
possible to receive an impression. Naturally
that impression should be an agreeable one.
The right sort of girl does not have to be
told much of this sort of thing. She not
alone understands the necessity — she likes the
idea. The stimulation of good-natured greet-
ings enlivens the performance of her routine
duties.
"The doorman in his turn should greet the
patrons in a friendly manner. People who
have been jostled in a popular lobby are
made themselves again by the calm, easy
attitude of the man who takes tickets.
"The girl who answers the phone should
If You Are in the
Market for Any Kind of
MOTION PICTURE
APPARATUS
CONSULT US AND SAVE
UONEY
SEND FOR OUR PRICE LIST
no West 32'^St,N'">' VorK.NV.
Phone Penna. 0330
Motion Picture Department
0 8. «nd C«n«<U Agentt for Debri«
obviously be chosen for agreeable voice,
pleasant disposition and nimble intelligence.
She is in one important sense the voice of
the management, and she should be impressed"
with the value of the motto 'The voice with
the smile wins.' A pleasant phone personal-
ity may do much to win patronage by an-
swering inquiries as to the theater and per-
formances in courteous, clear, attractive man-
ner.
"Responsible positions such as the four 1
have been describing can be considered filled
only when they are occupied by people who
know the meaning of the term 'obligation.'
No individual should for a moment look upon
his or her post as a mere performance of
stated tasks. These are acquired, of course;
that goes without saying. Routine is the j
track on which the operation runs smoothly ;
to success but as I cannot too often point
out, there is something over and above cus-
tomary practice — something which is in fact
the ideal aim or routine .... is the ultimate
value. That golden fruit is the sustained and
ever widening patronage magnetized by what-
ever means may be effective."
Equip Two New Booths
National Theater Supply Co. has
installed equipment in two Bronx
houses which are opening soon. At
the Chester, Tremont and West
Farms Road, the following installa-
tions have been made: two Motio-
graph machines, Westinghouse gen-
erator, Brenkert spotlight and stere-
opticon machine. All booth equip-
ment has been installed in the Ward.
Westchester avenue.
SOMMER-NESTLE PAINTING &
DECORATING CO.
General Contractors
Work tione from Coast to Coast
We have worked with the Fox The-
atre Circuit and Fox Film Corp. for
21 years; we also do work for the
Stanley Co., and others.
220 W.42ndSt.,N.Y.C. Wiscon«ij»9130
MICHEL ANGELO
STUDIOS, Inc.
214 East Superior St.
Chicago, 111.
DECORATORS
Specializing
in Theatre
Decorating
and
Furnishings
BAN NERS
Embellish Your NEW and Add
Charm to Your OLD Theatre
WRITE FOR PRICES
Sunday, December 11, 1927
DAILY
SHOWMANSHIP ANALYSES OF
PRESENTATIONS AT LEADING
THEATERS
Presentations
A PRACTICAL GUIDE
TO ALL 1
EXHIBITORS IN BUILDING
UP
PROGRAMS
;b.v jack narrower
NIC[ BALANCE STRUCK
ON PROGRAM AT ROXY
The Roxy introduces a novel in-
troductory number in "24 Dollar
Island," a scenic fantasy of New
York, shown in conjunction with a
symphonic overture arranged by
Werner Janssen. During the show-
ing of the picture, whicii is flashed
on a screen to the back of the stage,
a street parade is in progress on the
fore part and consists of all the pass-
ers by likely to be seen on the streets
of New York. There is a song and
tlance finale.
A bit in the way of a musical treat
is the vocal solo of Beatrice Belkin,
"Le Carnaval De Venise." The
"divertissements" unit introduces the
ballet corps in a number "Les Bou-
tons de Roses," interesting especially
for the rose and green costumes. Fol-
lowing this Douglas Stanbury and
Harold Van Duzee sing "The Pearl
Fishers," a beach scene artistically
worked out behind an oval frarne.
Maria Gambarelli's dance. La Petite
Midinette," is a captivating panto-
mime showing an errand girl making
merry with the stock. "The Beauti-
ful Blue Danube," as another pic-
turesque ofifering which includes a
scarf dance by the ballet, becomingly
attired in blue costumes. The chorus,
gowned in colorful old fashioned cos-
(C<nttinued on Page 11)
PARAMOUNT BILL HITS
VARIED VAUDE. ANGLES
Jack Partington staged a musical
comedy theme with his "Marching
On," but it got lost somewhere in
the shuffle of the team of Craig and
Mann who started it off were fol-
lowed by the usual assortment of
acts that had no particular reference
to the main idea.
There was some good comedy in-
jected by the Lomas troupe with
their "crazy horse" act spilling itself
all over the stage in a riot of laughs.
In fact this troupe contributed two
of the brightest spots on the bill, for
they were back in the finale with their
altitude stilts graduated from dwarf
size to the largest that was a monster
in height. Their costumes were
grotesque in the carnival style, and
(.Continued an Page 11)
HARRY COHEN
Theatrical Enterprises
Vaudeville and Novelties
JACK SHERWIN, Mgr.
1587 Bway. PENnaylvania 9168
Local Follies RevieWM Arranged
Bookings
Veronica at Brooklyn Strand
Veronica is one of tlie attractions
at the Brooklyn Strand this week.
Carlo and Norma are also on the bill.
Samuels Musical Agency is booking
the acts.
Johnny Special at Strand
Johnny Special's sensational novel-
ty and musical act has been booked
at the Strand through the Samuels
Musical Bureau.
Split Week at Trenton
Edmund Dorscy and company are
playing the first half of the week at
the State, Trenton, with Blondes fea-
tured the last half. The acts are
handled by the Amalgamated Vaude-
ville Agency.
George Lyons Plays Houston
George Lyons is booked this week
at the Metropolitan in Houston, play-
ing over the Publix circuit. The act
is booked by William Morris.
Florence Brady in Detroit
Detroit — Florence Brady is sched-
uled as a stage attraction at the Cap-
itol for the week of Dec. 19.
Big Bill at Pottstown
Six attractions are booked at the
Hippodrome in Pottstown, Pa., by
the Consolidated-Plimmer Agency.
They are Peggy Worth, Arthur
Berckly, Cooke and the Valdare Sis-
ters, Ed Blondell and The Butlers.
Split Week Bookings
Scranton — The Half Aloon Revue
has been booked for the first half of
(Continued on Page 11)
Standard
VAUDEVILLE
for Motiuii FicH>rr Presentation
The FALLY MARKUS
VAUDEVILLE AGENCY
Lackawanna 7876
1579 BROADWAY, NEWyORJC CITY
AMALGAMATED
VAUDEVILLE AGENCY
Attractions for
Picture Theatres
Standard Vaudeville Acts
1600 Broadway, New York City
Phone Penn. 3580
MANANAN'S TRICK DANCE
SCORES AT STRAND, N.Y.
N'athaniel Shilkret and the Victor
Salon Orchestra introduces a novelty
called "Showing Off the Boys," in
which members of the orchestra are
given a chance to do individual bits.
The presentation unit offers a good
variety of song and dance, opening
with Orville Rcnnie singing "Among
My Souvenirs." He dozes in an arm
chair and his dream is attractively
visualized in a dance number; a girl
and a man lowered in a huge locket
step out and do an old fashioned
waltz.
Tom Manahan's trick dance steps,
in an act called "The Dancing
Clown," went over big and the "Spin-
ning the Tops" number, by the 16
(lancing girls, was a good novelty.
Don and Mae in a whirlwind dance
and Rosemary Ryder in a spinning
endurance dance also brightened this
presentation composed chiefly of
dancing. Pauline Miller sang "Sweet
Sixteen" and the entire troupe took
part in the dance finale.
CAPITOL SHOW PLENTY
SNAPPY; JOYCE SCORES
The orchestra concluded "Pagliac-
ci" to a long round of applause and
"Jungle Follies," an elaborate review
was first rate diversion. Teddy
Joyce's new dance steps and contor-
tions were the high light of the show.
The applause kept him dancing so
long that Wall Roesncr, guest con-
ductor of the "Capitolians," stage
orchestra, was compelled to make his
curtain speech. George Tapps' danc-
ing also pleased the crowd.
Peggy Knglish, whose voice might
be mistaken for that of Nora Bayes',
put her songs over with good snap.
Novelty music stunts by a member
of the orchestra proved amusing and,
of course, the Chester Hale girls
were very much in evidence. The
"jungle setting" was an eye-getter,
cleverly arranged and colorful in de-
sign. "Man, Woman and Sin" and
the news reel comprised the film fare.
The entire Capitol program was en-
joyed judging from the applause.
SIXTEEN AMERICAN ROCKETS
owned by
RUSSELL E. MARKERT
boolved by
RUSSELL E. MARKERT
After 8 successful weeks at the
ROXY THEATRE, N. Y.
Signs with JONES and GREEN'S New Musical
comedy RAIN OR SHINE
Two New
RUSSELL E. MARKERT
Specialty Dancing Troupe now in Training will be ready for
booking December 20th
Now Booking for January and February
'Keep an Eye on Us"
RUSSELL E. MARKERT ''T'y"^."'
■K^
^^nfy^t
.iyutuli,
-«Sfife»i«»l
^.asSB
0/^1 LY Sunday, December 11, 1927
■^LtC&ff^i^AufUX'
Kalmus Plans Feature in Color
Meighan Film May be Directed by Milestone — Sills Plans to Direct for F. N. — Record Shattered by
"Sunrise" — Le Baron Claims Record with Schedule Completed — Other Wired News from Coast Studios
STARTING WORK AFTER
FINISHING M-G-M SERIES
Production of a modern story in
feature length film entirely in color, is
planned by Dr. Herbert T. Kalmus,
president of Technicolor. This will
be started on completion of his M-
G-M contract for a series of six two
reelers showing historic events in
color.
Kalmus believes that within a few
years all features will be made in
color.
LeRoy to Direct "Harold
Teen" for Robert T. Kane
Arthur Lake may be selected for
the title role in "Harold Teen,"
adaptation of the comic strip which
Mervyn LeRoy will direct for Rob-
ert T. Kane. The picture will be
started early in January and will be
released by First National.
3 Roadshow Premieres Soon
"Wings," "The Student Prince"
and "The Patent Leather Kid" road-
show productions, are soon to have
Los Angeles premieres.
Ramon Novarro Returns
Ramon Novarro, accompanied by
his family, has returned from New
York.
Lois Wilson's First Named
"The Sporting Age," an original by
Elmer Harris, will be Lois Wilson's
first picture for Columbia under her
new five picture contract. George
Seitz will direct.
Maloney Making Beebe Original
"The Valley Beyond the Law," an
original by Ford I. Beebe, starring
Don Coleman, has gone into pro-
duction and will be directed by Leo
Maloney. Jeanette Loff has the lead-
ing feminine role.
Claims Record
Claiming a record in produc-
tion, William LeBaron an-
nounces that FBO is rounding
out its current program and
now is making plans for next
year's schedule. Work on the
first pictures of the new group
are to be started at an early
date.
Milestone May be Chosen
as Director for Meighan
Lewis Milestone is one of several
directors being considered for Thom-
as Meighan's initial production for
Caddo Prod., under his new contract.
The firm has signed to make two
pictures for release through Para-
mount.
Cast for Del Rio Film
Andres De Segurola has been cast
for "The Red Dancer of Moscow,"
starring Dolores Del Rio, which
Raoul Walsh is directing for Fox.
Jackson Writing Adaptation
Joseph Jackson, who titled "Pow-
der My Back," also is writing an
adaptation for a picture Roy Del
Ruth will direct.
Tiffany- Stahl Signs Adolfi
John Adolfi is to direct for Tiffany-
Stahl, under a contract just signed.
Added to "Fallen Angels" Cast
Kenneth Harlan and Marian Nix-
on have been added to cast of "Fal-
len Angels," co-starring Norman
Kerry and Pauline Starke. Edward
Laemmle is directing.
Mumau Adds Diane Ellis
Diane Ellis has been added to cast
of "The 4 Devils," F. W. Murnau's
new picture for Fox.
Dix to Make Oxford Story
An Oxford story by John Monk
Saunders and Jones Saxon Childers
is to be Richard Dix's next for Para-
mount.
Directing "The Black Eagle"
Harry Weingarten is producing
"The Black Eagle" under supervision
of Harry Rapf for M-G-M. He also
is directing a few of the scenes.
Fineman Leaves for New York
B. P. Fineman, assistant to B. P.
Schulberg of Paramount, has left
for New York to confer with home
office executives and to review plays.
He will remain there three weeks.
Fox Player Seriously 111
Clifford Holland, Fox player, is
seriously ill at Hollywood Hospital,
following bursting of a blood vessel.
(t
E"
AT THE CARTHAY CIRCLE
First week's receipts for "Sunrise"
at the Carthay Circle exceeded the
house record of any production ever
played there by $120, the manage-
ment reports, and the news has cre-
ated something of a sensation here.
The word-of-mouth advertising
has sent the second week's receipts
soaring. It is generally reported that
producnig organizations have issued
instructions to their director and
technical staffs to view the picture
with a view of absorbing some ot
the angles that are catching the pop-
ular fancy.
Ellis and Davis Signed
Robert Ellis and Edwards Davis
have been signed for "Freedom of
the Press," being made under direc-
tion of George Melford. Newspaper
office scenes were taken at the offices
of the Los Angeles Express.
O'Brien in Kelly Cast
Tom O'Brien has been added to
the cast of "Has Anybody Here Seen
Kelly," which William Wyler is di-
recting for Universal.
"Home James" Starting
With Charles Delaney, Aileen
Manning, Joan Standing, and George
Pearce added to cast of "Home
James," Laura La Plante's latest for
Universal, production will be started
this week.
"U" Signs Paul Fejos
Paul Fejos, Hungarian director
who directed "The Last Moment,"
has been signed by Universal.
Wellman to Direct Clara Bow
William Wellman is scheduled to
direct Clara Bow in "Ladies of the
Mob."
Crisp Quitting De Mille?
A report is going the rounds here
that Donald Crisp is leaving the De
Mille organization.
Carlos' First Selected
Henry McCarthy is adapting
"Black Butterflies," Abe Carlos' first
for Quality Pictures. The second
on the schedule is ''Romance of a
Rogue," which Charles Logue is di-
recting.
Tuttle to Direct Ralston
Frank Tuttle has been assigned to
direct Esther Ralston's next.
Screen Tests for Drury
Universal is taking screen tests of
Morley Drury, the all-American foot-
ball star.
SILLS MAY DIRECT
FOR FIRST NATIONAL
Milton Sills may sign as a First
National director upon completion of
his present starring contract. He
has two more productions to make, ,
"Burning Daylight" and "The Bar-
ker. In the former, work on which i
is starting soon, Doris Kenyon plays
opposite. Charles Brabin will direct.
"Ihe Barker" will be directed by
George Fitzmaurice. Betty Compson
is understood to have been signed for
a part.
Reginald Denny to be '.'
Starred in "Ivanhoe"
Reginald Denny, it is reported, will
be starred by Universal in "Ivan- '
hoe." Harry Pollard is expected to
direct. Mary Philbin and Marion
Nixon probably will play leads.
Vera Veronica Recovered
Vera Veronica has recovered from
her illness, and is back at the Para-
mount studios. She played opposite
Raymond Griffith in "Time to Love."
Ford Sterling Back at Work
Ford Sterling, recently disabled by
the explosion of a furnace in his
home, has recovered from his in-
juries and is back at work in "The
Traveling Salesman" starring Rich-
ard Dix. fli
AUvine Leaves for New York
Glenn Allvine of Fox left Friday
for New York. En route, he will
visit new Fox theaters.
Veidt's Next "Grease Paint"
Grubb Alexander is preparing
"Grease Paint," which is to star Con-
rad Veidt for Universal. "S
Sidney in "We Americans"
George Sidney has been cast for the
lead in "We Americans," which Ed-
ward Slornan is directing.
McCosh and Benthal to Title
Rufus McCosh and Dwindle Ben-
thal will title "The Shepherd of the
Hills," First National production of
the Harold Bell Wright novel.
Gravina in Veidt Cast
Cesare Gravina has been assigned
a role in "The Man Who Laughs,"
Universal picture starring Conrad
Veidt.
New Comedy Completed
Gus Meins has just completed "Be
Yourself," a "Keeping Up With the
Joneses" comedy. Harry Long,
Stella Adams, Harry Martell, Park
Jones and Harriett Mathews are in
the cast.
THE
Sunday, December 11. 1927
iS^Hi
DAILV
11
A Utile from "Lots"
B» RAiJ'H WILX
Hollyivood
WESLEY RUGGLES will not car-
ry an umbrella, although he will
direct "Three Rainy N'ights," star-
ring Laura La Plante.
^ * *
Eddie Gribbon, Tom Gal-
lery, Al GUlstro7n, Gil Pratt
and Earle Kenton were amojig
the boys tvho participated in
the yiational squash toui'na-
ment at the Hollywood Ath-
letic club.
* ♦ *
Back in 1906, Percy Mar-
mont played at the Royal
Court theater, in George Ber-
nard Shaw's "The Doctor's
Dilemma."
« * *
Felix Onnan is all smiles
again. He has recovered a
i^aluable bag, which he lost
on his arrival from the East.
* * *
Mrs. Owen Moore and Wesley
Rnggles were among the players in
the mixed tournament at the Brent-
wood Country Golf club.
* ♦ *
The list of patrons for the benefit
hockey game played at the Palais
de Glace included Ralph Spence,
Reginald Barker, Sid Grauman, Wal-
lace Smith. Frank Borzage, Ray Cof-
fin, Alice and Marceline Day.
* * ♦
Leon Shamroy first became fam-
ous for iinusual "shots" while play-
ing on the City College of Neiv York
basketball team. Now he is being
praised for his tmiisual photography
on "The Last Moment."
* * *
Mrs. Bernard Gorcey, wife
of the little Jewish comedian
playing Isaac Cohen in "Abie's
Irish Rose," is an "Irish
Rose" in real life. Her maid-
en name was Josephine Con-
don and her parents came
from Ireland.
* * *
Charles "Buddy" Rogers is an all-
around athlete. He is playing first
base for one of the Paramount
teams and will soon be trying out
for the studio's basketball squad.
Charley was a star basketballer f-or
the University of Kansas before he
entered pictures.
FRANK ZUCKER
A.S. C.
Cinematographer
220 W. 42nd Street
*PbaiiM:
WsdBworth 56M
Wkcoiuin 0610
New York City
Mary Brian and her mother plan
to spend Christmas at their old
home in Dallas. Richard Dix will
spend the holiday aboard a yacht off
the coast of Baja, Cal. Adolphe
Menjou's brother, Henry, who drop-
ped picture work in favor of his
medical studies at the University of
Toronto, will be here for the Yule-
tide seaso7i.
4> * *
More Passing Show: Ben Lyon
and "Skeets" Gallagher diligently
preparing long telegrams to be sent
to New York City; Hoey Lawlor
holding a re-union with Wesley Bar-
rv in a Western Union doorway.
m * *
"Where's Carlylef," asked
the director, as he prepared
to shoot the next scene. "I had
to send him to town for some
more film, as he was the only
person handy," said the com-
pany business manager. This
happened 17 years ago at the
old Vitagraph studio in Brook-
lyn.
* * ♦
Our Passing Show: Burton King
and B. MacEveety grabbing a quick
lunch before resuming work at the
Tec-Art studio; Josephine Dunn and
Larry Gray meeting friends at the
Fox studio.
* ♦ *
Bill LeBaron believes the age of
specialization is here. He has been
using one doctor to treat him for
sinus trouble tvhich affects his right
eye, and a different specialist to
treat his right eyelid, which has
been troubling him..
* * *
"Those were the good old days,"
said a young man to a star, who hid
started as a property boy. "I don't
want to see the 'good, old days'
again." "They were old, but not
good," was the reply.
* * *
Leach Cross' restaurant,
Ions the rendezvous of Holly-
wood leaders, has closed. We
were not here when the eat-
ing place first opened, but we
had the distinction of eating
the last meal served at
Leach's cafe.
4< * «
Be7i Silvey and Mervyn Le Roy,
"the long and short of it," are pop-
ular boys at the First National
studio. Ben is an assistant director,
tvho is never out of work. He is
starting with Charles Brabin on
"Burbling Daylight."
* * *
Charles A. Sellon, who left Broad-
way, to work in pictures, is keeping
busy. Sellon, who was in "The King
of kings." recently finished work in
"The Valley of the Giants," and lost
no time in securing an engagement
in "Feel My Pulse."
* » ♦
Edwin Carewe staged a $100,000
fire for "Romola." It took place on
the Lasky ranch and provided a
great thrill for the Van Nuys fire
department.
Paramount's Hill Hits i
Variety of Vaude. Angles'
(Continued frum Poye 'J)
it lent a great kick to the windup
of the stage festivities.
The finale was strong, with over
fifty people on the stage with the
band. Two groups of girls were
used, grouped on a staircase in fine
costumes. Plenty of noise, too, with
the snare drums going. It got a big
hand, and the customers seemed to
be well pleased.
Chief Eagle Feather in a hard shoe
buck dance was as good as anything
lor real entertainment, if the applause
is any criterion. The Paul Oscard
Girls did a nifty tap dance following
the opener, and Rudy Wiedoft did
his stuff on the saxophone, specializ-
ing on one selection that was well
received.
Lou Kosloff presided over the
stage orchestra, leading off with the
"Patrol Miniature" wliich was done
with a lot of pep. The overture was
"Mignon," with the house chorus
brought on for the minuet stuff. The
orchestral presentation was aces, but
the slow minuet tempo seemed out
of step with the balance of the bill.
But as contrast it no doubt had its
value. Nothing startling about it all,
but the kind of popular bodge podge
that seems to take at this house.
Atmospheric Prologue
B'klyn Strand Highlight
An atmospheric prologue, "All
Around the Town," which ran 20
minutes was the chief stage attrac-
tion at the Brooklyn Mark Strand
last week. It opened with a har-
monica band seated on a high board
fence which ran across the stage in
front of the Brooklyn Bridge drop.
Every one dressed in Bowery fash-
ion. "Old Timers Waltzes" was the
first number. Margaret McKee fol-
lowed whistling "Charmaine" under
a lemon spot from the dome. Then
came Chick Kennedy who sang
"Down by the Gas House." For a
strong finish Charles Bennington,
one-legged dancer, did a difficult
number.
"Franz Listz Favorites" gave the
program a start. Lemon floods on
full on orchestra from bridges; ma-
genta ceiling spots, lemon borders;
lemon strips. Charles Jolley, tenor,
then appeared on the apron of the
stage to sing "Liebestraum. This in
turn was followed by the ballet danc-
ing to the "Second Hungarian
Rhapsody." After the news reel
Chief Caupolican, Indian baritone,
dressed in full Indian regalia, sang
"Pale Moon," the "Toreador" song
from "Carmen" and the ballad,
"When Day Is Done."
Bookings
(Continued from Page 9)
the week at the Capitol, and Jerry
and the Baby Grands for the last
half. These two acts reverse playing
time for the week at the Capitol in
.Scranton. The acts arc booked
through Amalgamated Vaudeville
Agency.
Danville and Towanda Shows
Gilbert and Wimp, Willard the
Man Who Grows, and Al's Here are
three attractions playing the split
week at Danville. Pa. and Towanda,
Pa. at the Victoria and Keystone the-
aters respectively.
Bert Cortelyou with Lyons
Bert Cortelyou, former booker
with the Orpheum circuit, is now
connected with the office of Lyons &
Lyons.
Edna Wallace Hopper in Rochester
Koihcster— I-.dna Wallace Hopper
is the main attraction at Fay's this
week, being handled through the of-
fice of Amalgamated Vaudeville
Agency.
Accordeonists at Reading
Mazie Lastrange and her Royal
Accordeonists are the hcadliners at
the Capitol in Reading, Pa. for the
current week.
Nice Balance Struck
on Program at Roxy
(Continued jrom Page 9)
tunies, are grouped about in an effec-
tive garden scene. Russell E. Mar-
kert's Sixteen American Rockets re-
main one of the best dance units in
town. The concluding, "Italian
Street" song, offers a solo by Jeanne
Mignole and on the stage an Italian
street scene with the chorus dressed
in carnival costumes. The news reel
and "Wild Geese" make up the en-
tertainment on the screen.
Capitol, Hazelton, Bookings
Hazclton, Pa. — Tommy (christian
and his band play the first half of
the week at the Capitol and the Six
Daunton Shaws the last half.
Mildred Byron at Newark
Mildred Hryon, a new Gus Ed-
ward's find, is an attraction at the
Brantford m Newark.
Four for Branford
Newark — Samuels Musical Bureau
has booked four acts for the Bran-
ford, for the current week. They are
F:dyth Murray, Bert Matthews, Hal
Murray and Chick Kennedy.
Dezso Retter at Atlanta
Dezso Retter is at the Howard in
Atlanta, playing on Publix time.
Alice Loyd on Pantages Time
Alice Liiyd is an attraction at Pan-
tages in Portland, Ore., this week.
Eddie Parto in New Orleans
luldie Parto is playing at the Or-
pheum in New Orleans, being booked
l)v the Interstate circuit.
Don Barclay in Detroit
Detroit — Don Barclay is one of the
stage attractions at the Capitol.
Ted Claire at Howard
Atlanta — Ted Claire is a stage at-
traction at the Howard.
Saxo Trio at Baltimore
Baltimore — The Capitol Saxo Trio
are on the Garden show this current
week.
Three Dominoes Play Chicago
Chicago — The Three Dominoes are
playing the Marbo.
.=ULU-UJEl.*Hy»^
JSfl^S^-
THE
12
TFccAj*^ Headlines
Monday
John J. McGuirk, Stanley president, admits
company is dickering for holdings.
Industry expected to be under fire in new
Congress opening today.
New German import regulation allow 170
permits commencing 1928.
Pantages extending circuit from Coast to
Coast, with ten theaters opening in six
months.
Producers busy lining up schedules for 1928-
29, with several companies already an-
nouncing product.
Announcement of economy program expected
when producers return from Coast con-
ferences.
Tuesday
Ohio exhibitors protest to Adolph Zukor
against Paramount's home film service de-
partment.
First National is eliminating outside produc-
ers with the exception of Robert T. Kane.
Amateur Cinema League reports 25 amateur
producing units in U. 'S. and abroad.
First National-Stanley group leave for New
York after completing survey of Wesco
theaters.
Wednesday
Decision is made to reduce number of stars'
vehicles placing players on profit-sharing
plan.
Skouras Brothers seen as new link in Wesco
expansion.
Pennsylvania protests against renting of pic-
tures for non-theatrical and home showing.
Aeolian Co. plans to enter theater organ
field.
Quota bill introduced in Australian House
modeled after British bill.
Lillian Gish signs two year United Artist
contract.
Thursday
Economy program to be pushed on return
of executives from Coast, with distribution
and exhibition costs to be pruned.
Fox having plans drawn for new house in
Philadelphia, which will be company's third
here.
General Electric Co. continues development
of talking picture device, with First Na-
tional, M-G-M, Pathe and United Artists
reported interested.
Dept. of Justice continues probe of industry.
Distributors of Great Britain to refuse to
serve independent exhibitors combine.
Friday
Keith-Albee seeks purchase of Wesco.
Vaudeville expansion program seen in for-
mation of Keith Albee-Orpheum Corp. with
Moss interests included.
French government committee draws up
quota bill.
Butterfield Theaters plans invasion of north-
ern Michigan.
Saturday
Stanley and Keith-Albee seek Wesco as
combination continues expansion.
William Gray. New England chain head,
dies at Coast.
S.M.P.E. plans to hold Spring meeting at
Hollywood.
Broadcast of "Love" is
Promised as Innovation
(.Continued from Page 3)
regular orchestral accompaniment.
Husing will describe in detail the ac-
tion of each scene as it is unfolded.
Prizes for accurate transcription of
his remarks are being ofifered.
Mogi Opens Coast Office
Los Angeles — Sam Mogi, president
of International Pictures Dist. Co.
has arrived from New York where
he has established an eastern branch
at 154 W. 45th St., and has just
opened a Pacific branch at 11632
San Vicente Blvd., Brentwood
Heights.
Opening Christmas Day
Hammond, Ind. — The Maywood
will be opened Christmas Day by
Norman Kristoff.
Stanley and K-A Seek
Wesco In Expansion
(Continued from Page 3)
proposed purchase of the Hayden,
Stone interests in the company.
Keith-Albee wants Wesco, and is
carrying on negotiations, following
consummation of the K-A-Orpheum
merger. With Wesco under its wing,
either Stanley or Keith-Albee would
have a powerful "edge" in the bargan-
ing incidental to the proposed K-A-
Stanley merger.
Wesco, meanwhile, is sailing along
its well-charted course, rounding out
the Saxe deal, and angling for hold-
ings of Skouras Bros., St. Louis and
Northwest Theaters (Finkelstein &
Ruben), Minneapolis.
Ask Enforcement of
Commission's Order
(Continued from Page 3)
S. Cohen, states in a letter to mem-
bers of Congress. Cohen is president
of the Board of Trade and Commerce
of the M. P. Industry, concerning
whose formation and personnel con-
sideration secrecy has been main-
tained.
New Musical Device is
Played by Wave of Hand
(Continued from Page 3)
remin, a young Russian inventor and
musician, who will arrive late this
month. The instrument, which may
find its way into American theaters,
consists of electrical antennae placed
in a box. With an electromagnetic
sphere thus produced, Theremin,
through skillful manipulation of his
hands, creates music.
Extra Loew Dividend
Forecast at Meeting
(Continued from Page 3)
trading in the company's stock due to
the favorable outlook. The "New
York Post" states that the company
is understood to be contemplating is-
suance of a large block of new pre-
ferred stock to pay off existing mort-
gages and finance new construction
and other expansion plans.
Richmond House Changes Policy
Richmond, Va. — The Lyric, former
Keith-Albee house,, is to undergo
changes again and will be the local
house of road attractions and stock
company plays, it is learned. The
Morgan Wallace Players, a stock
company, will begin a series of plays
Christmas week.
Sunday Shows for Perry
Perry, la. — Sunday shows won as
the result of the special election held
at the expense of Youngclass & Lat-
ta, who own the two theaters here.
"Helen of Troy" Opens
"The Private Life of Helen of
Troy," First National Picture, had
its New York premiere Friday night
at the Globe, with a large audience
present.
Clark Buys Canton Theater
Canton, 111. — William A. Clark has
purchased the Garden from Joseph
Ross.
DAILY TIPS WUCM MEAN DOUAGS RSR SUOWMEN
"Convoy"
(First National)
Dummy lighthouse placed at the
entrance to lobby added a touch of
seagoing atmosphere to the general
display. The lighthouse was ten feet
in height and was constructed upon
a frame with a cloth cover. A pos-
ter and the word ''Convoy" were
added to the lighthouse covering to
give the connecting" touch between
the structure and the production. A
ten foot sign over the lobby and a
number of posters made up the re-
mainder of the display. — Carl R.
Bamford, Princess, Asheville, N. C.
"Jesse James"
(Paramount)
Realistic portrait of a bandit in the
act of a hold-up was loaned by the
police, and this was placed directly
over the box office The guns and
shackles that were used in the lobby
display were part of a collection be-
longing to the police, and included
guns used by the Quantrell Gang
and shackles used at the time of
Jesse James in Missouri. — Roy
Slentz, Rialto, Colorado Springs,
Colo.
Phila. Meeting Takes
Stand Against Home Films
(Continued from Page 3)
was registered by the M.P.'T.O. of
eastern Pennsylvania, southern New
Jersey and Delaware in a set of re-
solutions adopted at a recent meet-
ing. The resolution stated that this
policy "constitutes a menace to the
existence of the regularly constituted
motion picture theaters, and if per-
sisted in will have a disastrous result
on the successful prosecution of the
business of the motion picture the-
ater."
Franklin on Toxu- of Circuit
Los Angeles — Harold B. Frank-
lin has left for a tour of West Coast
holdings in the Northwest.
Irish in Australia Riot
Sydney, New South Wales — Riot-
ing by Irish residents occurred at a
showing of "The Callahans and Mur-
phys" at the Brunswick, with many
persons injured and the police being
called out.
Show Orchestraphone
At Demonstration
(Continued from Page 3)
nionstrate the volume and clarity of
tone of the instrument, which em-
ploys stock records. By means of 4
dual turntable, the operator is en
abled to cue pictures with consider
able effectiveness. The machine il,
located in the rear of the theater, witlif
the music emanating from loud speak-
ers located on the stage or behind thei'
screen.
Gray, New England Chain
Head, Dies on Coasti
(Continued from Page 3)
came West with the Adolph Zukor
party. During the last four years^
he had undergone several surgica
operations.
Gray began his theatrical activitie^
12 years ago at Portsmouth, N. H.J
later moving headquarters to Lewis-i
ton. Me., and beginning an expan-'
sion program. At the time of his
death, he had under control 150 the-
aters of Maine, New Hampshire and
Vermont and operated New England-
Paramount houses, including the,
Boston houses. He maintained his'
headquarters at Lewiston, despite
pressure to induce him to move to
Boston.
Desormeaux Joins Saxe
Madison, Wis. — A. P. Desormeaux
has been chosen as manager of the
New Capitol. He has been manager
of the Strand, Madison, for a num-
ber of years. A definite opening
date has not as yet been decidedji
upon although it is reported the New
Capitol will open Christmas Day.
BUREAU OF
COMMERCIAL ECONOMICS
1108 Sixteenth Street
Washington, D. C.
Co-operating with 42 Govern-
ments and loaning films free
and speakers throughout the
world for the purpose of public
instruction.
Schools, Churches and Clubs
using Motion Pictures
Should Subscribe for
THE EDUCATIONAL SCREEN
and keep up-to-date with the
new films and new equipment
"1001 FILMS" {Fourth Edition)
Complete reference booklet, listing nearly 3,000 educational films given
at reduced rate with each subscription
$1.50 per year - 5 South Wabash Ave., Chicago, III.
specify Prints
on Eastman Film
The commanding position
which Eastman fihii occupies to-
day has been won by years of
consistently high quality, backed
by years of cooperation with
the industry.
To get the highest possible
photographic quality on your
screen, always specify prints on
Eastman Positive.
EASTMAN KODAK COMPANY
ROCHESTER, N. Y.
>-^ JiJ
■»V?"Tt
.j*i'.«..jukws*«siii:
Out in January
AND
The Greatest Book
o£ Reference
Ever Published
IN THE
Motion Picture Industry
^r NEWSPAPER
^ypiLMDOM
ULTHE NEWS
ALLTHE TIME
VOL. XLII No. 61
Monday, December 12, 1927
Price 5 Cents
4 FOR MID-WEST POOL?
H-O-T
WHICH, according to our
best dictionaries, means
"being- heated or having
temperature." Since the lady
kvas pretty much that sort of
)crson, it becomes a suitable
monicker, too, for "Helen of
roy" — no, not New York.
It's a mighty delicious affair
vvhich First National has made.
It proves several things, two
i;eing that marital bliss got its
first puncture at least three
thousand years ago and that
woman is just woman after alF.
Tl.n^s don't Lliange much.
The Greek System
Helen simply became annoj-ed at
the King's inattention. Menelaos was
lii.s name and that might have had
a lot to do with it). And so. when
that young rake, Paris, dropped in
from Troy, Helen found a soul com-
panion whatever that might be. Now
Paris was no goody-goody and, while
this hasn't the slightest connection
With the matter at hand, it might be
-said by way of defense that the city
that carries his name today, is at
least remaining faithful to the clas-
sical example.
Anyway, Paris carries off Helen —
willinglj- — and, since business in
Sparta was bad, this precipitates a
Evar. The Spartans finally win. .be-
arding to the social code, Menelaos
sliould have slashed Helen's throat.
Only it was a lovely throat. So M.
took Helen home to Sparta.
Maria Corda as Helen and Lewis
Stone as M. realized it was all a lot
of fun. The picture shows it, for
both are excellent. And the titles,
dressed in modern clothes and cred-
ited to Gerald C. Duffy and Casey
Robertson are in many cases gems.
Alexander Korda directed with his
t 'iigue in his cheek — it's that good.
The picture is a different sort of
thing. We found it funny and di-
verting.
K ANN
LOEW NET HELD BETWEEN
$6.50 AND $7 A SHARE
Net profit for the year ended Aug.
31, 1927 will be between $6.50 and
$7 a share earned on the 1,060,780
shares of capital stock outstanding,
directors of Loew's are expected to
be told at their meeting today. Fi-
nancial circles e.xpect a extra divi^
dend of $1 a share in addition to the
quarterly dividend of 50 cents ex-
pected to be declared at today's meet-
ing.
ONITED STUDIOS PLAN
MIDWEST THEATER CHAIN
United Studios, Inc. of Chicago,
architect and builders have formed a
subsidiary company to develop the-
aters in Middle Western towns rang-
ing from 25,000 to 100,000 in popula-
tion. Harry D. Goldberg, formerly
director of theater operations for Uni-
versal Chain Theaters will head it
and will be in charge of all develop-
ments along these lines.
Goldberg and L. P. Larson, presi-
(Conlinucd on Page 4)
CONEUSION EXISTS OVER
GERMAN IMPORT RULINGS
The American trade is still with-
out official information from Ger-
many regarding the exact manner in
which the new important regulations
will function. One of the chief mat-
ters of confusion is the number of
imports which will become available
beginning April 1, 1928 when the
law becomes effective.
One version of the decree, as pub-
lished by The Film Kurier of Ber-
(Continued on Page 4)
NEWSREEL BY RADIO
SEEN BY MARCONI
Exact pictures of events simultan-
eous with their occurrence will be
transmitted to theater screens by
radio, in the not distant future, pre-
dicts Ciuglielmo Marconi, inventor of
wireless, in an interview to appear in
the January issue of "Popular Sci-
ence" Magazine.
"Television already has been
achieved and its general use is close
at hand — just how close I would
(Continued on Page 4)
EVERYBODY'S DOING IT
( {\i]i'
\i^ ( CoouD
'^l1^
Story and Contributors on Page 3
Wesco Seeks Saxe, Circle,
Skouras, F & R Chains
for New Unit
Combination of N'orthwi'st Thea-
ters (Finkclstcin & Ruben), Minne-
apolis; Skouras Uros., St. Louis;
Saxe Amusement Kntcrpriscs, Mil-
waukee, and Circle Tlieaters, Indian-
apolis, into one chain, operating as
a Middle West unit of Wesco, is the
object of negotiations now under
way.
L'ndcr plans of the four-cornered
amalgamation now being sought, the
combined chains would operate as
one circuit in the central territory,
exclusive of the other units of
Wesco.
Wesco, which is the bflding cniu>
pany for the West Coast, North
American and S/axe. seeks to take
over the remaining chains of the
group. As in the case of its pre-
vious deals, stock in the circuits
would be exchanged for stock in
Wesco or Wesco stock and cash, as
the case might be. Then the four
would be pooled into one circuit,
(Continued on Page 4)
North Carolina Meets to
Hear Report on Parley
Charlotte, N. C. — Proceedings of
the Trade Practice Conference will
be outlined at the convention of
North Carolina exhibitors which gets
under way here today. Reelection
of Charles Picquct, veteran presi-
dent of the organizaticMi. is expected
at the two dav session. R. F.
(Pete) Woodhuli, M.P.T.O.A. pres-
ident; C. C. Pettijohn. head of Film
(Continued on Page 4)
Kansas Citv Meeting to
Get Under Way Today
Kansas City — Exhibitors of Kan-
sas and western Missouri meet to-
day and tomorrow for an outline of
the Trade Practice Conference, with
President R. R. Biechele making the
report. Biechele is a member of the
continuing committee which is to re-
vise the uniform contract. His re-
election is forecast.
Butterfield Continues
Program of Expansion
Detroit — Jan. 5 is date set for open-
ing of Butterfield's new Michigan,
Ann Arbor, while the Capitol at
(Continued on Page 4)
^i^mmm
mrsi
WL-,i4SWii*iaS
PAILV
Monday, December 12, 1927
•/FILMDOM
VoLXLIIMo. 61 Monday. Dec. 12. 1927 Price 5 Cents
IQHN W. ALICOATE
PuUlshei
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York. N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica
tions to THE FILM DAILY, 1650 Broad
way, New York, N. Y. Phone Circle 4736
4737-4738 4739. Cable address: Filraday,
New York. Hollywood, California— Harvey
E. Gausman, Ambassador Hotel: 'Phone,
Drexel 7000 and Washington 9794. London-
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London, W. 1. Bei
lin — Lichtbildbuehne, Friedrichstrasse, 225.
Financial
In Saturday's short session of the market,
film issues were largely inactive. Universal
common lost 1J4 points, closing at 265^.
Fox Film "A," rising a point, closed at 79.
Astor — "The Student Prince"
Broadway — '"Good Time Charlie"
Cameo — "The Gorilla"
Capitol — "London After Midnight"
Central — ^"LTncle Tom's Cabin''
Colony — "Shield of Honor"
Criterion — "Wings"
Embassy — "Love"
Gaiety — "The King of Kings"
Globe — "Helen of Troy"
Hippodrome — "Home Made"
Liberty — "The Gaucho"
Loew's New York — Monday, "Two Arabian
Knights;" Tuesday, "College Hero" and
".lake the Plumber;" Wednesday, "The
Irresistible Lover;" Thursday, "Three's a
Crowd;" Friday, "Finnegan's Ball" and
"Rawhide Kid;" Saturday, "Jesse James;"
'Sunday. "The Nest"
Mark Strand — "French Dressing"
Paramount — "Honeymoon Hate"
Rialto — "Now We're In the Air"
Rivoli — "Sorrell and Son"
Roxy — "Ladies Must Dress"
Times Square — "Sunrise"
Warners — "The Jazz Singer"
Brooklyn Mark Strand — "The Gorilla"
55th St. Cinema — "Explosion"
Oklahoma Unit Starts
New Membership Drive
Edmoncl, Okla. — A drive for niem-
l)ersliip is on by the M.P.T.O. of
Okialiuiiia, with President W. Z.
Spearman .sclieduled to visit every
theater in the state. The goal is
niein,bership of 400. With the cash
dues and fihn ad service the associa-
tion e.xpects to have an annual in-
come approximating $50,000. The di-
rectors voted to continue publication
of "The Oklahoma M.P.T.O. News."
fKpM4'0-G4am<i
DAIIY TIPS WHICH MEAN OOUAQS FOQ SHOWMEN
Amer. Seat. Vtc.
♦Am. Seat. Pfd...
*Balaban & Katz.
*Bal. & Katz Vtc.
Eastman Kcxiak . .
Eastman Kodak Pfd.
*tFilm Inspection.
♦First Nat'l .Pfd..
Fox Film "A" ....
tFox Theaters "A"
*Intern'l Project. .
♦ttKeith's 6s 46..
Loew's. Inc
ttLoew's 6s 41ww
ttLoew's 6s41x-war
M-G-M Pfd
M. P. Cap. Corp. . .
Pathe Exchange . .
♦Pathe Exch. "A"
ttPathe Exch. 7s37
Paramount F-L. .
♦Paramount Pfd. .
ttPar. Bway.S-^sSl
♦R'Jcy ''A"
♦♦Roxy Units . . . .
♦♦Roxy Common . .
♦♦Skouras Bros. . . .
Stan. Co. of Am. . .
♦fTrans-Lux Scree
United Art. Com.
♦♦United Art. Pfd.
tUniv. Pictures. . .
Univ. Pict. Pfd. . .
♦tWarner Bros.
Warner Bros. "A"
. 41}4 AlVi
167
128J4
79
21
60 M
9954
106/2
2554
8K.
.. 5
SOJ/g
108 "4
loi/g
26/2
.. 29
6/
. 35
56J/8
166
128 54
20/
14
80
26/8
99
60!^
99K
106^
2554
854
5
80
1075/9
i6i5^
28/
32
7/
36
56
15'"
85
265^
99
41/
48
60%
7354
167
12854
1045^
79
21
10
lOOM
60/8
9954
1065^8
2554
8/
5
24
80
1075^
1215^
lOlJi
100
200
40
1,700
500
7.000
14
40
100
200
100
ii
700
Newhall Made Manager of
N. E. Mark Strand Chain
Lynn, Mass. — A. B. Newhall,
for ten years managing director of
the Mark Strand, is new general man-
ager of the Mark Strand theaters in
New England. He will maintain
headquarters in this city to super-
vise the New England group which
contains three local houses. Newhall
has been connected with the Moe
Mark interests for over 20 years. In
1925 he was elected a member of the
l)oard of directors.
New Film Building to
be Opened in February
Scheduled for opening early in
February, the new film building, 321
W. 44th St., and 322 W. 45th St.,
New York, already is 40 per cent
rented, according to its sponsor, Lee
A. Ochs,' who will be agent for the
building. Interior work practically
is finished. The building was de-
signed for use of the picture trade
and is provided with vaults, projec-
tion rooms and inspection rooms.
Two Slams at America
London — Sir James Parr, High
Connnissioner for New Zealand,
where a quota is being discussed, de-
clares the British Empire has put up
witli Hollywood far too long and
suggested that something be done
about it.
.Sir A. C. Chatterjee, High Com-
missioner for India, criticized Ameri-
can pictures for their moral effect
upon Indian population.
"The Cat and the Canary"
(Universal)
At a black cat matinee 20 blacl;
cats were parked in a large cage out'
side of the theater while their younj
owners saw the show. Announced ir
"The Beaumont Journal" that everV
girl and boy under 12 who brough
a black cat to the theater that af
ternoon could see the show free.-
Fred Putnam, Beaumont, Beaumont
Tex.
"The Fair Co-Ed"
(M-G-M)
Through a tie-up with .the Purit]
Biscuit Co. and Piggly Wigglil
stores, a wafer called "The Fair Co
ed Sweetie" was distributed in thi
lobby by a girl dressed to represen'
"The Fair Co-ed." This stunt wa;
worked in advance of play date ant
an imprint of each wafer containe:
made mention of the picture's en
gagement. — Grant Pem.berton, Pan
tages. Salt Lake City, Utah.
23/8 23
5654
4M
26/8
99
im
23
100
10
1,700
"Chicago" Opening Dec. 23
"King of Kings" will end its run
at the Gaiety, New York, Dec. 18.
This is one week in advance of the
previously announced date. The next
attraction at the Gaiety will l)e "Clii-
cago," opening Dec. 23.
"Circus" Opening Jan. 7
Charlie Chaplin's "The Circus'
will open at the Mark Strand, New
York, Jan. 7, instead of Jan. 14, as
originally announced. The same day
it will have its European premiere
at the Salle Maravaux, Paris. The
first week of March "The Circus"
will be seen by Londoners for the
first time, at the New Gallery Kin-
ema. National release date is Jan. 21.
•Last Prices Quoted **Bid and Asked (Over
the Counter)
tCurb Market ttBond Market
NOTE: Balahan & Katz is listed on the
Chicago Board; Skouras on the St. Louis
Stock Exchange and Stanley in Philadelphia.
f.m- ' FIGURE: ^
If \\> or any other kind
K FAADAHMI
145 WEST 45 ST. NEW YORK
A BRYANT 6/56 _
Schlanger on First Trip
Ted Schlanger, newly appointed
manager of short subjects department
for Universal, held sales meetings at
Cleveland and Pittsburgh over the_
week end. Charles Loewenberg, of
the Universal exploitation depart-
ment, has returned to Cinciniiati after
a special assignment handling Snook-
ums' tour.
Sunday Shows for Oil Workers
Midland, Tex. — Sunday shov^-s to
entertain oil field workers have
started here, but the shows are
closed during church service hours.
Al Kvool with Saxe
Milwaukee — Al Kvool, formerly of
the State, Minneapolis, has been
named to succeed Terry Bedell as
manager of Saxe's Uptown.
Brandt, Cohn Leave
Joe Brandt and Jack Cohn of Co-
lumbia have left for Hollywood for
conference with Harry Cohn.
Back from Coast
Philadelphia — Clifford B. Hawley,
president of First National, arrived
here from the Coast Saturday. He
will spend the vv'eek-end with his
family and return to his desk at First
National Monday morning.
Rowland Returns
Richard A. Rowland, vice-president
and general manager of production
for First National, is back in New
York from the Coast.
British Merger Reported
London (By Cable) — It is reported
here but unconfirmed, that Gaumont
will take over Gainsborough Pictures,
one of the most active of British pro-
ducing companies. The Gaumontt
which is financially backed by Os-
trer Bros., controls Ideal, W. and F.
and a number of important theaters
in London.
"Dove" Premiere Christmas Eve
"The Dove," Norma Talmadge's
first United Artists Picture, will have
its New York premiere Christmas
Eve at the United .'X.rtists-Rialto.
AMERICAN AND FOREIGK DISTRIBUTORS
OF qUALITY MOTION PICTURES
PICTURES
/iPE,
ARTXUR A.LEE PRES
m
701 SEVEtvfTH AVE. NEW YORK .BRYANT 635S
The nation's
strength is the
nation's health.
Buy
Christmas Seals
and
help preserve it.
THE NATIONAL, STATE, AND
LOCAL TUBERCULOSIS ASSOCI
ATIONS'OF THE UNITED STATES
THE
Monday, Ueccmber 12, 1927
■c^^
DAILY
Film Daily Charitable Drive
Moving Steadily Toward Goal
Splendid List of Donors
Who Are Helping
Worthy Cause
Christmas will sium i)c licrc. There
are only t\vi> weeks left in which to
send VOL'R contrilnition to the
l•■lL^r DLAILY RELIKF FIND.
Of course you are poing to add your
name to the list. Don't put it off.
Send in your check today. Now.
Without another moment's delay.
The fund is for the purpose of
takitiR care of worthy charity cases
in the motion picture business in
\ew York City as thev arise throuK'h-
ont the year. It has the cndor.sement
of the entire industry. Not one dol-
lar goes to expense. Every penny
V. ill jjo where it will do some unfi^r-
tiuiate a world of jrood. You will
never miss the little that you con-
tribute and it's a hundred to one
you'll feel a darn side happier for
having done if. Some checks are
for five dollars. Many are for one
Inmdred. Any amount is welcome.
.Vmong those lending their aid to
this splendid cause yesterday were
.\. K. Fair, Walter Kberhardt. Jack
Cosman, A! Boyd, Emo, F"eli.K Feist.
Al Harstn and an anonymous con-
tributor. Don't let another single
day go by without putting your name
on the following roll of honor.
Watch This List Grow
WiU H. Hays
George Weeks
Ed Schiller
D. A. H. Giannini
Jimmy Grainger
Charles B. Mintz
Bruce Gallup
.lira Normanly
Don Mersereau
M. J. Mintz
Victor Shapiro
Moe Streimer
Billy Brandt
Red Kann
Dave Bader
Marvin Kirsch
Leo Klebanow
Tommy Goldberg
J. E. Storey
Frank Walker
Artie Stebbins
Jack Alicoate
W. A. Calihan
Edna Sussman
Harry Reichenbach
Abe Blank
George H. Davis
Nathan Burkan
Ned Depinet
William Massce
William La Portes
Bert Adler
Eddie Grainger
R. A. Rowland
Mrs. Harry Reichenbach
The Film Bureau
Harry Buxbaum
W. Ray Johnston
Al Lichtraan
Jerry Beatty
A. Pam Blumenthal
W. F. Rodgers
J. M. Frere
Ehzabeth B. Perkins
Eureka Amusement Co.
' Emil Bernstecker
David Loew
E M. Schnitzer
Joe. J. Lee
Karry Buxbaum
J. Homer Platten
Dave Bernstein
Pat Dowling
Mabel D. Riesenfeld
Eddie Saunders
Bob Lynch
Oscar Neufeld
Wilier Lindlar
Rarnes Printing Co.
■^^aul Lazarus
Cresson Smith
'oseph Coufal
Weiss Brothers
Max Roth
L. B. Metzger
Louis Phillips
Leopold Friedman
Walter Futter
labriel Hess
W. J. German
Henry Ginsberg
C. C. Pettijohn
Rudd Rogers
M. C. Howard
Arthur Kelly
tack Fuld
"has. G. Strakosch
Lila Belle Stebbins
'errv Stebbins
Anonymous
Anonymous
Hugo Kessler
'oe Schnitzer
Dive Miller
"ill Nolan
W, S. Butterfield
Charles C. Moskowitz
Bob Wolf
'rene F. Scott
'oe Simmonds
Friend of Danny's
E. B. Hatrick
Sam Dembow. Jr.
Lesan Advt. Agency
lohn Clark
\ Friend
'Jam Eckman
Anonymous
Al Harstn
Felix Feist
Km..
Al Bovd
l^ck Cc^man
Walter Eberhardt
A. E. Fair
Shanley, Butte Manager,
Wins West Coast Drive
Butte. Mont. — Tom Shanley, man-
ager of the Rialto and American, has
won the first prize offered by Wesco
for the greatest percentage increase
in business during the West Coast
Greater Movie Season conducted in
.Aupjust. Stanley has received a gold
watch and a letter of congratulation
from Harold B. Franklin, president
of W^csco.
Vickers Reopens Liberty
Hardin, Mont. — J. R. Vickers has
reopened the Liberty, after being
closed for several months following
a fire. The house has been com-
pletely renovated.
Mrs. Parsley at Inez, Ky.
Inez, Ky. — ^frs. Pearl Parsley has
taken over the Booth, formerly oper-
ated by Nathan Booth.
House at Bruceton Changes Hands
Bruceton. Tenn.- — B. ¥. Henderson
has taken over the Bruceton. form-
erly operated by C. D. Kyle.
Straight Creek House Changes Hands
Louisville Chas. Mcsscr. Jr., has
taken over the Y.M.C.A. theater.
Straight Creek. Ky., formerlv oper-
ated bv T. M. Hale.
Norfleet Publicity Director
Oklahoma City— R. & R. Theater
Enterprises. Inc. has appointed Hal
Xorfieet director of publicity.
ff
THE FILM BUILDING"
Custom Built for the Film Trade!
321-323 WEST 44th STREET
322 WEST 45th STREET
Away from traffic congestion — and still
in the very heart of the film district
40% Already Rented
3rd to 7th Floors Available In Desirable Units.
3rd to 5th Floors each have (5j vaults, Projection Rooms
and (2 1 Specially Built Inspection Rooms.
Ready for occupancy Feb. 1st, 1928
Space Available Now Through
LEE A. OCHS
1560 Broadway
Telephone BRYant 3923-3924
ser"
P'^<#h-ig^S
fsS^
DAILY
Monday, December 12, 192
Confusion Exists Over
German Import Rules
(Continued from Page 1)
lin, places the total number of per-
mits available for foreign pictures in
1928-1929 will be 260. Ninety are
to be held back by the German film
commissioner to be disposed of as
he wishes. There is no confusion
over this point.
However, the German paper de-
clares that of the 170 which then
become available, half or 85 will be
issued in 1928 and the other half
after Jan. 1, 19'29. This is con-
trary to previous reports from Ber-
lin which stated that 170 would be
handed out in 1928. Some of the
hitherto unknown factors which will
have an important bearing on the
distribution of the permits in Ger-
many, as interpreted by "Film Kur-
ier" follow:
"Not more than 260 permits for
censoring foreign features will be is-
sued in 1928-29, one hundred seventy
of them will be granted to German
renters who distribute on their own
account while the 90 remaining per-
mits will be kept at the Reichs Com-
missioners' disposal. Of the 170
permits one-half will be distributed
in 1928 the other half after the 1st
of January, 1929.
"The 170 permits will be given out
in proportion to the number of cen-
sored films entitled to compensation
which a specific company had first
distributed in 1926 and 1927.
"Firms which distributed only one
such film in the two years will not
be considered.
"No advance permits will be is-
sued. The permits will not be trans-
ferable. The features censored ac-
cording to these permits can only be
distributed by the applicants them-
selves.
"Renters for separate districts re-
ceive their permits according to the
same rules as national distributing
firms. For five such permits one
national permit can be applied for.
P'oreign features censored on the
ground of such permits can again
only be distributed in the district.
"The 'kontingent' rights on all
German films censored in 1927 must
be used by the 31st of March, 1928.
"German features appearing in an-
nouncements issued in the autumn
of 1927 but not finished can still be
utilized, according to the old rules
in 1928 if the production has really
commenced before the end of 1927
and if the film is censored and made
available for the importation of a
foreiiin production before April 1928.
These features must be listed before
the commissioner before the end of
1927.
"The same rule applies to features
not mentioned in announcements but
in course of production, which could
not be finished till the end of 1927."
American Legion At Malvern, la.
Malvern, la. — The American Leg-
ion has secured the Auditorium for
two evenings of each month for pic-
tures.
RECOGNIZED BY THEATRES
EVERVVVHEliE AS ABfClUfEEV
INCISPENSABLE IV THEIR SUCCESS
:aij$e
Q ^Iraikr en &ertj Tidn/rc Vm Tlcuy-
A compleJe servicc-witt Arimated opening-
cortairir^ iiaire of theatre- day sets
ard Ainiirated closing to match -
SPECIAL SERVICE DEPARTMENTS
in, diar^e of expeits rcadv to supply Special Annci/ncenieiif s
of any kind ir filniTomi at reasonable prices
ARTISTIC ANIMATED LEADERS
for your Feature, Conied|', News, Erds, Trademarks
CHICAGO ■
MS S. WABASH l»l.
H EW YORK.
H6-I30 W. -teiM ST.
LCS ANGELES
l9<»S.VIRMONTAVE.
The Broadway Parade
Two new specials got under way last week, with "Helen of
Troy" and "Now We're in the Air" opening Friday night at the
Globe and Rialto respectively. "The Patent Leather Kid" wound up
at the Globe after a run since Aug. 15. "Sorrell and Son" is on its
last week at the Rivoli.
Picture Distributor Theater Opening Date
"The King of Kings" ..Pathe Gaiety Apr. 19, 1927
"Wings" Paramount Criterion Aug. 12
"The Student Prince" 'M-G-M Astor Sept. 21
"Sunrise" Fox Times Square . . . Sept. 23
"The Jazz Singer" Warners Warners Oct. 6
"Uncle Tom's Cabin" . Universal Central Nov. 4
"Sorrell and Son" United Artists . . Rivoli Nov. 1 1
"The Gaucho" United Artists . . Liberty Nov. 21
"Love" M-G-M Embassy Nov. 29
"Helen of Troy" First National ..Globe Dec. 9
"Now We're In the Air" Paramount Rialto Dec. 9
United Studios Plan
Midwest Chain
'(.Continued from Page 1)
dent of United are in the Middle
West following a series of meetings
in New York. The former will at
once start a trip through the Middle
West to look over sites and make ar-
rangements for a number of projects
already hned up.
United Studios have been active
in the theater field in the Middle
West, one of their recent contracts
involving construction of houses for
Universal in Springfield, Mo., and
Kenosha, Racine and Sheboygan in
Wisconsin.
The company declares it is pre-
pared to handle complete theater
operations from the purchase of the
realty to the opening of the doors.
While it is not in the general plan
to operate, it is not at all improbable
that, in some instances. United vyill
manage theaters as well as build.
In outlining the plan, Larson and
Goldberg said in a joint statement:
"There are many towns in the
Middle West which are crying for
new theaters. We have discovered
that the situation in the theater field
in many spots is not so much a ques-
tion of overseating as it is a problem
of replacing antiquated theaters with
new ones. For the present, our oper-
ations may be confined to the Middle
West, but future plans call for activ-
ity on a national scale."
North Carolina Meets to
Hear Report on Parley
(Continued from Page 1)
Boards of Trade; A. Julian Brylaw-
ski. chairman of the M.P.T.O.A.
board o: directors; William James,
Ohio unit head; and Frank J. Rem-
busch, who was secretary of the un-
affiliated exhibitor group at the
Trade Practice Conference, are
among leaders scheduled to attend
the meetings.
Wesco Seeking 4
Chains for New Uni
(Continued from Page 1)
which would not be in any way con
nected, so far as operation is con
cerned, with the West Coast Thea
ters and .North American chains'
which are under Harold B. Franklin
Wesco is just completing a dea
for the Saxe holdings, and for somi
months has been seeking the F. ^
R. chain. Deliberations are undel
way with Skouras Bros., who wen
to Milwaukee last week to confe:
with John Dillon of Hayden, Stem
& Co. The Circle firm is headed b]
Robert Lieber, chairman of the boan
of directors of First National, whc
is a director of Wesco.
Newsreel by Radio
Seen by Marconi
(Continued from Page 1)
not care to predict," says Senato:
Marconi. "I look for the development
of television to a point where tht
action in a whole race course or foot-
ball field can be shown at a distance!
r cannot forsee as a commercial possi
bility television in the home, but
is a possibility for theaters.
Butterfield Continues
Program of Expansioui
(Continued from Page 1) '
Flint is to open Jan. 19. The Anr.
Arbor theater seats 2,000 and the at-
mospheric Flint house will have .'
capacity of 2,500. The Grand, Gram
Haven, opens early in January
Plans are under way for new But
terfield houses at Battle Creek, Mus
kegon and Jackson, as well as tin
building up of a chain extending
from the Soo to Calument in the Up-
per Peninsula.
Youngclass & Latta Buy Another
Woodward, la. — Youngclass &
Latta, who own the two theaters at
Perry, have bought a house here
from Martin Wade.
Remodel Columbus, Tex. House
Columbus, Tex. — The Columbus
has been remodeled and new equip-
ment added.
Leitch Buys Milford House
Milford, la.— A. M. Leitch has
purchased the Strand from Davis &
Livingston.
Ritts Buys Crofton House
Crofton, Neb.— I,. E. Ritts hai
purchased the Star, from F. W. Lar
son. Ritts has installed new seats
projection machines, and has changec
the name to the Sign.
THE
Monday, December 12. 1927
^^
DAILV
And That's That
By PHIL M. DALY
CREDIT t;he enterprising Bruce
Gallup and the fast stepping A.
M.F.A. with another forward stride.
This is decision to admit trade pa-
permen to a special classified mem-
bership in the organization.
The move should result in estab-
lishing a needed cooperation be-
tween the organization and the
trade press. With many cotnmon
problems, the two fields of activity
should gain much by such contact.
Subtitles from "Man, Woman and
Sin,"
Telephone Operator (Hopefully):
Tomorrow is your night oflf, ain't
it? Funny, it's nvine, too.
John Gilbert (Politely): I— I hope
vou have a nice time!
Hear there is a new soap on the market.
It is 99 45/100 per cent pure and floats in a
shower bath.
Interviewer: "Did any of your ancestor!
receive any great honors?"
Movie Star: "Ves, I was named after mj
great-grandfather.
The difference between the girl of toJaj
and the maid of yesterday is the distinctior
between "swooning" and "passing out."
We heard of the sad case of a Scotchman
who was engaged to a girl who became so
fat that he wanted to break off the engage
ment. But the girl couldn't get the ring off
so he had to marry her.
— Alexander Co-operator
Musicians have progressed since
these days.. Instead of a lyre they
now use a press agent.
A musical comedy producer decUret thai
the plump girl is coming into popularity again.
— Chicago Tribune.
Pautler Buys Two
Flora, 111.— B. A. Paulter of St.
Petersburg, Fla.. has bouglit the Or-
pheum here ;ind the Pershing at
Fairfield from H. G. Ferguson.
Sonneman at FayetteviJIe
Fayetteville, Ark. — W. F. Sonne-
man has taken over the manage-
ment of the Ozark, formerly oper-
ated by the Arkansas Amusement
Enterprises Co.
Woolvvorth Stores Linked
with Snookums Publicity
Universal has developed a number
of national tie-ups for the Snookum
comedies. One involving the Wool-
worth chain of stores, national in op-
erations, suggests much of benefit to
the exhibitor.
The subject is Ivory Soap carv-
ing done by Snookums in the Den-
nison way and merchandised through
the Woolworth stores. The Den-
nison Mfg. Co. has prepared special
packages of patterns for soap carv-
ing, which consist of designs and in-
structions. The package, sold ex-
clusively by Woolworth for ten
cents, show Snookums and his play-
mates carving Ivory Soap in the
Dennison way. Dennison has pre-
pared a special process for coloring
and preserving the soap which now is
on sale through Woolworth. This
package with Snookum's picture on
it will be given counter and window
displays in thousands of stores
throughout the United States.
Ivory Soap carving has become
such a national pastime that it is now
being used in schools. This offers
another suggestion for a tie-up.
Rossi Made Casting Director
Charles A. Rossi, formerly con-
nected with Premiere Pictures in
Florida, has been appointed casting
director of the Peerless Studios in
Fort Lee. Rossi will also he in charge
of publicity.
Knoblauch Gets Added Duties
Milwaukee — Earl Knoblauch has
been named as manager of the Kos-
ciusko, along with his booking du-
ties at the ^lilwaukee Theater Cir-
cuit office. Euguen Arnstein, for-
merly manager of the theater, has
been named to manage the Murray,
another Milwaukee Theater Circuit
house.
New Decker Service
Boston — Decker's Film Transfer
has established a new route be-
tween Boston and New Haven, serv-
ing exchanges of both areas.
Kunsky Again Owns Deluxe
Detroit — John H. Kunsky again is
owner of the Deluxe, formerly oper-
ated by Joe Cosco. The house has
been closed, and will be extensively
remodeled. It will open around
Christmas under Publix supervision.
Exhibitors Hail Talking?
Newsreel, Fox Claims
l''xhil)itor reaction to the Fox
Movietone News, just announced as
a permanent institution, has been
marked, according to Fox, with ex-
hibitors "flooding" the company and
Western lilectric Co., with orders for
installation of Moviett>ne equiinnent
and service on the talking newsreel.
Among theater? in which already are show-
ing Vox Movietone News : Temple, Toledo.
() ; Liberty, Spokane, Wash.; Strand, Louis-
ville. Ky.; Tower, Los Angeles; Western
Electric Ltd., London, Eng. ; Fox, I'hila
delphia ; Fox, Springfield, Mass. ; Fox, Wash-
ington; Fox's Jamaic.i, Jamaica, L. I.;
Fox's Liberty. Eliznlieth, N. J.; Ma-
jestic, .Jersey City; Hluc .Mouse. Tacoma.
Wash.; Hlue Mouse. Portland, Ore.; Capitol,
Pottsville, I'a. ; Grand, Terrc Haute, Ind. ;
Majestic, Providence ; Aladdin, Denver ;
Penn-State, Uniontown, Pa. ; Capitol. Rich-
mond; Fox Terminal, Newark, .\. J.; Fox
Washington, Detroit; Cranada. Everett,
Wash. ; Pheil, St. Petersburg, Fla. ; Arcade,
West Palm Beach, Fla.; Imperial, Jackson
ville, Fla.
In New York City : Times S<|uare ; Roxy ;
Academy of Music; Fox's Audubon; Fox's
Crotona ; Fox's Star; Fox's Folly, Brooklyn;
Fox's Kidgewood, Brooklyn; Fox's Savoy,
Brooklyn ; Fox's Japanese Garden, New York
City; Fox's Nemo. New York City; Great
Lakes. Buffalo; Van Curler, Schenectady.
N. Y.
Lease Texas Theater
Prague. Tex. — Frank Simpson of
.'^llerman has leased the Savoy from
Mrs. Joe Lanik.
Burney Buys Nebraska House
\\'(>ll)ach. Nel). — J. H. Burney has
[nirchased the Empress from OIlic
Terry.
Start On Publix Circuit
.Shcaii. Phillips & .'\ugcr open this
week at the Olympia in New Haven,
starting on the Publix circuit. The
act is being hatidled by Lyons &
Lyons.
Smith & Hadley at Cleveland
Smith and Hadley are an attrac-
tion at the Allen iti Cleveland.
Booking Pennsylvania Houses
Consolidated Vaudeville Booking
Ass'n affiliated with Walter Plimnier
are booking theaters in Pennsylvania
for Wilmcr & Vincent, Comcrford.
Chamberlain Amusement Co. and
other houses.
On Consolidated Time
Jean Merode, late of the China
Blue Plate, is touring her seventh
consecutive week of the Consolidated
houses.
Stage Band at Capitol, St. Paul
St. Paul — Northwest Theaters.
( Finkelstein & Ruben) has installe'l
a permanent stage band at the Cap-
itol.
Canton House Changes Policy
Canton, O.^Tlie .Mhiimbra, be-
longing to thr I'niversal-N'aricty
chain, has discontmued a first run
policy in favor of second rims. Three
changes a week are offered.
TIFFANY-STAHL PRODUCTIONS, INC.
Announce
They have in the course of production
a motion picture entitled:
"THE CLASH"
ALL RIQHTS PROTECTED
PATHE NEWS
lUUSrnATED CONfENTS
SHEET BOON TO EXHIBITORS
\?a£e%
ews
* f^thc tixchangc Inc V
'HOME RUN FISKERMtN BLUSH AI CATCHES^
i
BoU Kvlk end Lott
C«frig haal in big
ones for cameman
on N^w York fithtng
Ir.p
Cbllna SthMi Girb
Sli(i tttletic Mttl.
Thrwa thouaond
Young Ladiet aAow
tkillin mQB» drills in
Santiago.
i
\^A^*i:iyrv-';V,r.:
^^
The«« Ploturv* Now Showing In Path« ltow»
The World's Leading Scroon New
aays Art Meyer,
Editor M. P. Bulletin
of California
•'You are lo be con-
gratulated upon
this constructive
step which should
prove a great boon
to the exhibitors.
The News Reel has
become a vital part
of every theatre
program, and it Is
only fitting that ex-
hibitors should be
able to give it real
exploitation. Your
pamphlet should
aid materially."
ART MEYER ,
- 4MII J HWH . m . r-^
THE
muk
DAILV
Monday, December 12, 1927
K
YEAR BOOK TOPICS
1. HISTORY
2. CONTENTS
3. RESEARCH
4. READERS
5. STATISTICS
6. PRODUCTION
7. DISTRIBUTION
8. EXHIBITION
9. FINANCIAL
10. EXPLOIT-O- GRAMS
11. THEATERS
12. FOREIQN MARKETS
13. ORGANIZATIONS
14. i:n^M:ER chains
15
16
OUT
IN
JANUARY
No. 14
PUBLISHBD
BY
FILM DAILY
No. 14
THEATER CHAINS
IN THE past year the entire theater map has changed its
aspect through new combines and affihations. New thea-
ter chains have sprung up. Old ones have Ijeen aljsorbed,
or increased the scope of their activity. The pulse of this
business is its theaters. The line-up of the theater circuits
therefore becomes tremendously vital.
This section in the 1928 FILM DAILY YEAR BOOK
shows where the balance of power rests in any given territory.
It is an immense chess board of theatrical activities, and a study
of it will prove immensely enlightening to everyone engaged
in this industry. Chains are alphabetically compiled for ready
reference. The entire United States and Canadian fields are
included. The personnel of each group is given, with the
headquarters address. The names of subsidiaries of the large
circuits are listed.
To keep abreast of the theater situation, possession of this
list is invaluable.
CHAIN or NEGRO HOUSES
PLANNED IN THE SOUTH
Whiteville, N. C. — Buildiii^ up of a
chain of negro theaters to embrace
all principal cities of the Atlantic
Seaboard, is planned by William G.
Spaulding, colored. He declares he
has the backing of his cousin, C. C.
Spaulding of Durham, president of
the state's only negro bank, and in-
fluential colored leader. He has not
announced what policy the proposed
houses will adopt.
A Review of Reviews
By LILIAN IV. BRENNAN
John Gilbert's latest, "Man, Woman and
Sin," is gobd entertainment but not the
stunner the Gilbert fans hunger for. It
doesn't provide the star with a particularly
outstanding role. Jeanne Eagle? is seen in
the lead.
Paramount brings along the "It" girl
again in "Get Your Man." And Clara Bow
is the gal who knows how.
"Valley of the Giants" has more interest-
ing timber than it has situations. Milton
Sills ni another of his brawny hero roles.
A new one from Europe is "Aftermath,"
a drama dealing with the period immediately
following the war. Good story and fine
rlramatic sequences as well as some splendid
acting but the production is not up to pres-
ent day standards.
"The City Gone Wild" and "Brass Knuck-
les" bring the underworld into the limelight
again, the former picture being Thomas
Meighan's latest, but not his best. Not the
right sort of vehicle for him. It's about
time someone scouted up some real good
material for him.
"Wild Geese," a well actea play with
Belle Bennett in one of her suffering mother
characterizations which she does so capably.
"Cheating Cheaters" is an amusing com-
edy about two bands of crboks who play the
society game and discover that it is difficult
to tell just who you can trust. Betty Comp-
son and Kenneth Harlan the leads.
"Fangs of Destiny," a good dog picture
with Dynamite shooting the heroics.
"Land of the Lawless," a dull western.
"No Place to Go." a comedy romance with
Mary Aster and Lloyd Hughes romancing on
a tropical island. Mary A.sitor a familiar
type of dumb Dora who'll amuse them with
her "sweet innocence."
57 HOUSES IN 37 STATES
Fifty-seven theater projects in-
volving $5,468,900, were launched in
i7 eastern states during November,
according to the F. W. Dodge Corp.
Of the new ventures, 38 were ex-
clusive picture houses, calling for an
expenditure of $2,122,800, while all
other theaters totaled 19 calling for
an outlay of $3,346,100.
F. & R. House Opposed in
IMinneapolis Neighborhood
Minneapolis — Opposition to a the-
ater in the Lake Harriett "loop,"
located in an exclusive residential
district, has been revived by resi-
dents of the neighborhood following
announcement of a house by North-
west Theaters (Finkelstein & Ru-
ben). When a proposed theater
previously was announced, a petition
signed by 2,000 residents in opposi-
tion to the theater was filed with the
council.
Sobler on His Own
Chicago— A. W. ("Al") Sobler,
formerly well known in New York
publicity circles, is now conducting
a publicity and advertising agency
devoted exclusively to the theatrical
business. In addition to handling a
number of independent theater cir-
cuits, and publicity for the exhibi-
tors' associations of Chicago and Il-
linois, the Sobler agency is also rep-
resenting the publicity departments
of a number of National distributors
in connection with the exploitation of
Chicago loop first runs.
* Demurrer in Fight Film Case
Columbus — Attorney General Tur-
ner has filed a general demurrer pe-
tition in supreme court against the
suit of Frank Mantell, Dayton, who
is seeking to compel J. L. Clifton,
state director of education, and the
Ohio censor board to receive and
censor the Dempsey-Tunney prize-
fight films. Turner claims the su-
preme court is without jurisdiction.
Buys "Mayflower" Series
Distribution of five Mayflower
pictures has been sold by Collwyn
f-'ictures to Celebrated Players of
Wisconsin, headed by Jack Grau-
man, the former declares.
Richmond Has 16, Two
Being Built, More Planned
Richmond, Va. — Richmond now
has 16 theaters, two more under con-
struction while two or three other
places of amusement will be built
next year, it is expected. The Loew
theater,' now nearing completion, is
to cost $1,000,000 exclusive of fur-
nishings and organ, while the house
being built by the Charles A. Som-
ma interests is to cost $400,000, it
is learned.
Six of the local houses, Lyric, Bi-
jou, Isis, Colonial, Broadway and
National, are held bj' the Wilmer &
Vincent interests.
Cleveland House Reopens
Cleveland — • The Shaw-Hayden,
closed for past four weeks has re-
opened. A new addition has been
built, with 500 more seats. This
makes the seating capacity of the the- ^
ater 1400. The Shaw-Hayden be- '
longs to the Universal-Variety cir-
cuit.
Stage "Girlesk" Shows
Detroit — Alex Schreiber has coined
the word "Girlesk" for his programs
of pictures with girl shows which
will be featured at his new theater «
to open late this winter at Michigan |
and Case. The house will seat 750.
Booking Agency Opens
Cleveland — Metropolitan Vaudeville
Agency has been opened at 321 Erie
Bldg. by Ely "Rags" Fuller, formerly
a standard act on the vaudeville
stage.
Asquith to Direct 'Conquest"
London — First film of British In-
structional Prod., Ltd., will be "Con-
quest." Arthur Asquith, now work-
ing on "Shooting Stars" with A. V.
Bramble, is slated to direct.
PJ^ILY Monday. December 12, 1927
iLt&ifO><>^^J&Urii^
7 in Work This Week at F B O
Killer of Peter, the Great, Loses Heavy Damage Suit — M-G-M !^igns New Browning Pact —
Eileen Sedgwick Adopts New Screen Name — Other News of Coast Studios by Daily Wire Service
VI mm CONTINOES TO
SPEED UP PRODUCTION
Seven pictures in work is the rec-
ord for the busy I-'IK) lot this week
where W'ilhani Le Huron is actively
>ui)ervising p l.nluctiou.
New productions include: "The
Law of Fear," with Ranger, dog
star, under direction of Jerome
Storm; "The Trail of "CouraKc"
starring Bob Steele; imder direction
of Wailen Fox; Tom Tyler in "Hills
of Superstition," which Robert De
Lacey is directing; and "Sally of the
Scandals." which Ralph Ince is di-
recting.
Alice White Expected to
be Cast in "Harold Teen"
Alice White is expected to play
opposite Arthur Lake in event he, is
chosen for the lead in "Harold
Teen," which Mervyn LeRoy will
direct for Robert T. Kane, for re-
lease by First National. In event
Lake is unavailable, Eddie Quillan or
Cleve Moore will be sought.
Kleins on Coast
Edward and Etta L. Klein of the
Edward L. Klein Corp., foreign dis-
tributing firm, are in Hollywood, in
connection with production of films
the company will distribute abroad.
Changes Name
Gretel Yoltz is the new
screen name adopted by Eileen
Sedgwick. She has been in
pictures for years.
Tod Browning Signs New
Contract with M-G-M
With a new contract with .\l-(i-M
signed, following settlement of dif-
ferences with the company. Tod
Browning leaves Jan. 10 for New
York. He will tour Europe for three
months with his w^ife.
Marie Dressier, Hedda Hopper Leave
-Marie Dressier and Hedda Hopper
iiave left for New York where they
will spend the holidays.
Holland's Second Misfortune
Bursting of a blood vessel is the
second misfortune to be suffered re-
cently by Clififord Holland, Fox
player. Several weeks ago he suf-
fered dye poisoning from a make-up
pencil, and had but r.ecentiy conval-
esced only to sufifer a cerebral hemor-
rhage.
$125,000 DAMAGES EOR
KILLING DOG STAR
One hundred and twenty-five thou-
sand dollars damages was awarded
I'ldward hausl and Charles Drver in
their suit against hred C'yriacks,
wealtln land owner, who last year
shot and killed I'eler. the (ireat, dog
star.
The jury valuecl the dog's life at
$10(),0()() and awarded an additional
$25,()()() for damages caused by his
death, after a trial lasting three
weeks. Cyriacks has said he thought
the dog was worth $250.
Cyriacks fired three shots at Faust
and killed the dog, when the men
and dog were in a car in front of
Cyriacks' house. The defendant
claimed that Faust and a companion
came to his home in a drunken con-
dition and that, fearing violence, he
fired shots into the pavement which
killed the dog.
Fox Casts Three
Ilallam Cooley, .Xnita Carvin and
James Finlayson have been cast in
"Old \\'ivcs Who Knew" for Fox.
M-G-M Buys "Bugle Sounds ,
"The Bugle Sounds." by Major
Zinovi Pechkoff. has been purchased
hv M-G-M.
Vidor in Next Jannings?
Florence Vidor, it is reported, will
plav in Emil Jannings' next, "The
Patriot."
Mueller Arrives
Dr. Hans Mueller has arrived from
X'ienna to fill an engagement for
First National.
Robertson Returning Soon
John S. Robertson returns soon
from England. He is understood to
have closed a contract with a British
firn). He is arriving in New York
early next week on the Berengaria.
Greene Returns from South
After a study of the convict sys-
'em for his next picture, "Honor
Bound," Alfred E. Greene, Fox di-
rector, has returned from Birming-
ham.
Columbia Signs Ritchey
Will M. Ritchey, former contin-
uity writer for Paramount, has sign-
ed a contract with Columbia.
Brown in "Square Crooks"
Johnny Mack Brown will appear
with Robert Armstrong in "Sfiuare
Crooks," instead of with Edmund
Lowe in "Dressed to Kill."
Cast for "The Kiss Doctor"
Duane Thompson will play the
Itad with Tyler Brooks in "The Kiss
Doctor" by Richard Harding Davis.
Miss Negri Cancels Eastern Trip
I'ola Negri has posti>one(l inde-
finitely a trip to New York following
completion of "The Secret Hour".
Marion to Title
George Marion. Jr., is to write
titles for "The Legion of the Con-
demned." (lary Cooper and Fay
VVrav are co-featured.
Additions to Windsor Cast
Reed Howes and Laska Winter
have been added to cast of "Fashion
Madness." starring Claire Windsor
for Columbia.
$600,000 Damage Action
on "Ironsides" Mishap
Trial of the $60(1,000 damage ac-
tion of Mrs. Cora B. Davis and
others against Paramount, is under
way in Federal court. The plain-
tiff's suit is the outgrowth of death
of Mrs. Davis' husband, who was
killed, and injury of three others,
during filming of "Old Ironsides" at
Catalina. R. Johnson, H. F. Broyles
and Ernest Olson are the trio of in-
jured.
Nigh to Supervise Navarro
William Nigh has been assigned to
direct Ramon Novarro's next starring
vehicle for M-G-M an original story
of the sea, as yet untitled.
"Skinner" Cast Named
William Orland, James Bradbury.
Sir Robert Dudley, Olc Ness. Char-
les Wellesly. Martha Sleeper and
Hugh Trevor are in the cast of
"Skinner's Big Idea," which FBO
will produce with Bryant Washburn
starred.
"Midnight Madness" in Production
Harmon Weight is directing
"Midnight Madness," starring Jac-
queline Logan for De Mille. Clivc
Brook and Walter McGrail appear
opposite.
Rork Supervising Dove Film
Supervision of Billie Dove's next
picture is first assignment for Sam
E. Rork. new First National super-
visor. The picture is expected to be
"The Yellow Lily" by Lajos Biro.
A Little
from **Lots
ft
Oy HALf'H WtlK
Hollywood
ALTIKK'Gll Pert Kclton is ca-
\orting in "The F'ive O'Clock
(iirl" on Broadway, she is taking
much interest in a new hotel that
has opened in Hollywood. The rea-
son for her interest is due to the
fact that she is part owner of the
hostelry.
* ♦ ♦
Screen favorites will demon«trate
their verHutility at the Los Angeles
Ejcaminer Christ nuis benefit shoiv
tomorrow. Eniest Torrence will
give a piano solo while Lina Bas-
quette will be seen in a dttncing
number. Joan Crawford and her
old dancing partner, Danny Bowl-
ing, will appear in an original dance,
while Neil Hamilton is to be billed
as "Hamilton, the Great," magician
supreme. W. C. Fields, Clyde Cook,
Eddie Quinlan and Arthur T. Stone
(ire among former vaudeville per-
formers who will appear.
* * •
F>ncst Haller, who photographed
most of the Bob Kane pictures made
in the F!ast, will handle the camera
on "The Mad Hour." It was not
hard for Ernie to become acclimated,
as he was reared in California.
* * *
Our I'assing Show: Al San-
tell, in golf clothes, strolling
about the First National stu-
dio; Richard Barthelmess be-
ing outfitted in mountaineer
clothes under the guidttnce of
Mux Rcc; Richard Rowland
and Watty Rothackcr at the
Ambassador.
* * *
Three reel boxes at the Par-
amount studio were marked
"blondes," "prefer" and "gen-
tlemen" and when they were
hned up, the lineup read,
'Blondes Prefer Gentlemen."
* * *
Nate Weinberg is not a
star, but he is a "star" sales-
man. He has been signed to
outfit many of the stars who
will appear in Tiffany-Stahl
productions.
* * *
More Passing Show: Pearl Keat-
ing giving an appreciative passenger
a ride to the First National studio;
Frank Joyce, Buddy S^iyer, Lou
Marangella and Walter Sheridan
stopping their machines to give ped-
estrians a "life."
BIBS'
?=^i^«^"<»r'^
Miimroi
SILILI
The
•-wile ^«** ^ftHat*^^'^*!!! tl%»*
national
PicturGA
A-^^ • T
hichXrd a.
ROV(LAND
^^PETERB.KYNE
WITH
D O 0 I
KEHYQN
ARTHUR (TONE , PAUL
HURST,'GEO.FAWCETT
dCHARLEIXBRABiN^
PRODUCTION ■
all®^
\
:!^^ NEWSPAPER
of FILMDOM
ALL THE NEWS
ALLTHE TIME
VOL. XLII No. 62
Tuesday, December 13, 1927
Price 5 Cents
STANLEY- K-A DEAL OFF?
MIDWESCO BEING FORMED
IN FOUR-CORNERED DEAL
Robert Lieber, head of the
Circle Theaters of Ind'anap-
olis whose organization is ex-
pected to be part of Midwesco,
is in New York, but refuses to
make any comment on the
deal.
Milwaiikci — Transfer of tin- Saxe
chain to control of W'e.^co is ex-
pected to l)e completed by Dec. 20,
with the company fonninjij a new
company to liandle its Middle West
chain. This firm, which is to be
known as Midwesco, will seek to
bring N'orfliwest Tlieater? (Finkel-
stein & Ruben), Minneapolis, Skou-
ras Bros., St. Louis, and Circle The-
aters, Indianapolis, into the pool.
Under tlie plan, the four circuits
would be operated by Midwest, a
Delaware corporation, which would
operate individually of the parent
company.
SPYR08 8K0URAS SEEN
HEAD OF MIDWEST POOL
St. Louis — Spyros Skouras may
head the four-cornered pool of Middle
West circuits' which will operate as
Midwesco, in event the deal goes
through, it is reported here. However,
It is felt here that any deal for the
" kouras holdings must move slowly
I- there arc so many important de-
tails to be taken care of.
Sunday Show Sentiment
Gaining in Kentucky
Louisville — Since the recent state
and city election, tliere is a wide-
spread nu)venient in favor of opening
theaters on Sunday throughout the
-tatc. Announcement lias been made
liy exhibitors that theaters at Padii-
cah, Frankfort, .Ashland, Danville,
and one or two other points soon
will be open on Sunday. .Already
liouses in Louisville, Lexington,
iContlimed on Parje S>
F. N. Completes Alliance with
P. C. r.. Powerful British Chain
London ( Hy Cable) — Will Evans.
managing director of Provincial
Cinematograph Theaters, Ltd., last
night aimounced a iiroduction, dis-
tribution and exhibiting alliance with
I'irst National Pictures, Inc., of New
York. The deal has been hanging
fire for many months.
-Allying itself with P.C.T., Britain's
most powerful theater circuit. First
National by virtue of the deal rati-
fied yesterday by its board of direc-
tors, assumes a strategic position in
'.he United Kingdom, the importance
oi which caiuiiit be llver,^tr^. ^^c(l. Tlie
contract, signed in London on Nov,
29 and approved yesterday, will mean
preferential treatment for First Na-
tional product in all I'.C.T. theaters;
identifies the organization with a
powerful group of British financiers
and film interests and marks the first
move outside the L'nited States on
the part of the Stanley Co. of Amer-
ica, which, by the contract, will sup-
ply 49% of the finances necessary to
build a 4,000 to 5,000 scat first-run
in the West Knd of London.
The details are these:
A grqyp headed by Lords Ash field
(Continued on Paye 8)
MAYER AGAIN REPORTED
WITH TIFFANY-STAHL
Los Angeles — Report that Louis
B. Mayer may take over direction
of production for Tiffany-Stahl is
being revived. While Mayer is un-
der a five year contract with M-G-M,
report persists that he has invested
heavily in Tif?any-Stahl and may
join the company.
Meanwhile, John M. Stahl. former
Ma.\er aide, is in charge of Tiffany-
iContitiurti on Pacit" S)
Schlesinger New Head
of De Forest Phonofilm
At a directors' meeting Max
Schlesinger was elected president of
the .\merican De Forest Phonofijm
Co. The Schlesinger interests re-
cently acfiuired control.
U. S. MAKING GENERAL
SURVEY OF INDUSTRY
Los Angeles — Status oi independent
producers, distributors and exhibi-
tors of the industry is under scrutiny
by the Dept. of Justice, in the gen-
eral survey of the industry now being
conducted.
The government, which for some
months has been carrying on its
probe, is concerned with the alleged
hardships confronting independents,
(Continued on Page 8)
Salesmen to Aid Exhibitors
in Drive for New Members
l\an>av City — Willi all >ale>nHii of
the territory co-operating, drive for
new members for the Kansas and
western Missouri unit will get un-
der way about Jan. 1. Plans for the
(Continued on Pane 8)
$10,000 by Christmas
Les.s than two wcek.s more to go. Only ahmit ten more days
for voii to do vour best deed of the year. Send in your check
to-dav to the FILM DAILY RELIEF FUND. Add your name
XO\V to the honor list of over a hundred rctjular fellows in
YOUR business who have already contributed to this fine cause.
Not one penny goes to expense. Every dollar to some poor un-
fortunate that' needs it badly. It doesn't matter a tinker's dam
whether you give five or a hundred but GIVE SOMETHING.
Yesterday was a splendid day. Among those sending in
checks were Bob Lieber. Cliff Hawley, Dick Rowland. Warren
(Continued on Page 2)
K-A-Orpheum .Merger Seen
as Having Had Cooling
Effect on Pool
Deal for consoii<lation oi Stanley
and Kcith-Albce has been called oflf,
it is understood. Closing of the pool
of Keith-Aibee and (Jrplu-uni hold-
ings, is declared to have had a decid-
edly cooling effect on the Stanlcy-
K-A negotiations.
This is a surprising last minute
development, for it had been believed
generally that the deal had reached
a stage where only a few formalities
remained to be completed.
It is regarded as most significant
that in the financing incident to the
K-.\ - Orpheum merger, Lcliman
Bros., only are mentioned, with K.
B. Smith & Co., Stanley bankers au(f
Hayden, Stone and Co., First Natior»al
bankers, apparently taking np part iti
the transaction.
The lull in deliberations bct\l»ecrt
.•-Stanley and Keith-Albec is under-
stood to be responsible for the Iml-
ding of one group against the other
lor the control of Wesco. In this
connection, it is understood that
Stanley's chances for closing the
Wesco deal are slightly better than
Keith-.Mbee's.
F. N. STUDIO 5
AHEAD OF SCHEDULE
Production at the First National
studio at Burbank is proceeding on
an even keel, with all units approxi-
mately five months ahead of release
date. Clifford B. Hawley. president
and Richard A. Rowland, vice-pres-
ident in charge of production, and
general manager just returned from
an inspection trip, yesterday report-
ed complete satisfaction with prog-
(Continued on Page 8)
Loew's Extra
Extra dividend of $1 a share,
in addition to the regular quart-
erly dividend of 50 cents, was
declared yesterday by directors
of Loew's. The dividend is pay-
able Dec. 31 to stock of record
Dec. 20.
A^^f9l
— JJAWS-^WJ^
.-SRSBsi-
THE
:9S^
PAILV
Tuesday, Dec. 13, 1927
MXLIINo. 62 Tuesday, Dec. 13, 1927 Price 5 Cents
lOHN W. ALICOATE
Pubhshei
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President ami
Publisher; Maurice D. Kann, Vice-Presidenl
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York. N. Y., under the act
of March 3, 1879. Terras (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 menths,
$3.00. Foreign. $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736
4737-4738-4739. Cable address: Filmday,
New York. Hollywood, California — Harvey
E. Causman, Ambassador Hotel: 'Phone,
Di-exel 7000 and Washington 9794. London —
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London. W. I. Bei
lin — Lichtbildbuehne, Friedrichstrasse, 225.
Financial
High
Low
Close
Am. Seat. Vtc...
42
41
41
*Am. Seat. Pfd..
. . i .
48
*BaIaban & Katz.
607/,
♦Hal. & Katz Vtc
73-4
Eastman Kodak
16734
167
167
East. Kodak Pfd.
130
130
130
tFilm Inspection.
5
5
5
First Nat'l Pfd..
104^
1045/^
1045/^
Fox Film "A"..
79'/,
79
79 /«
tFox Theaters "A'
21V4
21'/«
21 %
*Intern'l Project.
10
Keiths 6s 46 ...
101
101
101
Loew's, Inc.
60-4
595/r
60
ttLoew's. 6s 41ww.
106 !4
106'4
10614
ttLoew's, 6s41x-wai
9 9 '4
99
99
♦M-&M Pfd. . . .
25 '4
M. P. Cap. Corp
8/2
8Vr
8/2
Pathe Exchange
5
5
5
Pathe Exch. "A"
23 7/,
23 '4
23/2
♦ttPathe Exch. 7s3;
80
Paramount F-L .
108!/^
108
108^
Paramount Pfd. .
121 !/8
121 ■/«
121V«
ttPar.Bway.5^s51
lom
101 ■/«
101 >4
**Roxy "A" ...
26/2
28-4
**Roxy Units ...
29
32
**Roxy Common .
e'A
714
**Skouras Bros. .
35
36
Stan. Co. of Am.
57
56'4
5654
tTrans-Lux Screen 4M
4J4
4
*»Unit. Art. Com
14
15
»*United Art. Pfd
80
85
*Univ. Pictures .
26 /s
Univ. Pict. Pfd.
98/2
98/2
98/2
tWarner Bros.
12/2
1U4
im
Warner Bros. "A"
23'A
22/2
22/
Sales
300
300
30
100
100
1,100
2,100
5,100
6
7
'600
400
900
3'.266
100
3,000
40
400
2,000
•Last Prices Quoted ••Bid and Asked (Over
the Counter)
tCurb Market ttBond Market
NOTE: Balaban & Katz is listed on the
Chicago Board; Skouras on the St. Louis
Stock Exchange and Stanley in Philadelphia
HENNEGAN
Program
Covers
special Designs for
all Holidays.
Write for Samples
The HENNEGAN CO.
Cincinnati, Ohio
$10,000 by Christmas
{Continued from Page 1)
Nolan, Harold Franklin, Sam Zier-
ler, Robert Wolff, Frank Sardino and
Joseph Seidelman.
Read the following names who
have already contributed, then add
yours without delay.
Watch This List Grow
Will H. Hays
George Weeks
Ed Schiller
D. A. H. Giannlni
Jimmy Grainger
Charles B. Mintz
Bruce Gallup
Jim Normanly
Don Mersereau
M. J. Mintz
Victor Shapiro
Moe Streimer
Billy Brandt
Red Katm
Dave Bader
Marvin Kirsch
Leo Klebanow
Tommy Goldberg
J. E. Storey
Frank Walker
Artie Stebbins
Jack Alicoate
W. A. Caliban
Edna Sussman
iiarry Reichenbach
Abe Blank
George H. Davis
Nathan Burkan
Ned Depinet
William Massce
William La Portes
Bert Adler
Eddie Grainger
R. A. Rowland
Walter Lindlar
Barnes Printing Co.
Paul Lazarus
Cresson Smith
Joseph Coufal
Weiss Brothers
Max Roth
L. B. Metzger
Louis Phillips
Leopold Friedman
Walter Futter
Gabriel Hess
W. J. German
Henry Ginsberg
C. C. Pettijohn
Budd Rogers
M. C. Howard
Arthur Kelly
Jack Fuld
Chas. G. Strakosch
Lila Belle Stebbins
Jerry Stebbins
Anonymous
Anonymous
Hugo Kessler
Joe Schnitzer
Dave Miller
Bill Nolan
W. S. Butterfield
Charles C. Moskowitz
Bob Wolf
Irene F. Scott
Joe Simmonds
Friend of Danny's
Mrs. Harry Reichenbach£. B. Hatrick
The Film Bureau
Harry Buxbaum
W. Ray Johnston
Al Lichtman
Jerry Beatty
A. Pam Blumenthal
W. F. Rodgers
J. M. Frere
Elizabeth B. Perkins
Eureka Amusement Co Al Boyd
Sam Dembow, Jr.
Lesan Advt. Agency
John Clark
A Friend
Sam Eckman
Anonymous
Al Harstn
Felix Feist
Emo
Emil Bernstecker
David Loew
E. M. Schnitzer
Joe. J. Lee
Harry Buxbaum
J. Homer Flatten
Dave Bernstein
Pat Dowling
Mabel D. Riesenfeld
Eddie Saunders
Bob Lynch
Oscar Neufeld
Jack (iosman
Walter Eberhardt
A. E. Fair
Bob Lieber
Cliff Hawley
Richard Rowland
Warren Nolan
Harold Franklin
Sam Zierler
Robert Wolff
Frank Sardino
Joe Seidelman
Spenard Buys Wolcott Theater
Wolcott, Ind. — Homer Spenard has
purchased the Lyric from W. E
Evans.
COMPANY OF AMERICA
34th CONSECUTIVE
DIVIDEND
The Board of Directors of Stanley
Company of America have At-
clared a quarterly dividend of
one dollar ($1) a share on the
Common Stock of the Company,
payable Jan. 2, 1928 to stock-
holders of record Dec. 15, 1927-
IRVING D. ROSSHEIM,
Treasurer
?h^lcldtlph^a. Pa.. Kov. 25, 1927
Gray Services Tomorrow
Lewiston, Me. — Funeral services
are to be held here tomorrow for
William P. Gray, head of the Maine
and New Hampshire Theater Co.,
who died last Friday on the West
Coast, where he had gone in quest
of improved health. He was SO years
old. Burial will be from the Strand
theater.
Arthur Loew Returning
Arthur Loew, head of the M-G-M
foreign department who has been
abroad for two months, returns to
New York tomorrow.
Two Die In Chicago
Chicago — Joe Pilgrim, manager o)
the Academy and Salo Auerback, in-
terested in half a dozen Chicago the-
aters, dropped dead of heart disease
yesterday. Both had been promin-
ently identified with local exhibitor
circles.
Schenck Returns Tomorrow
Nicholas M. Schenck, president of
M-G-M. accompanied by Mrs
Schenck, returns to New York to-
morrow. He spent several weeks on
the coast.
Turner Seeking Charlotte House
Charlotte, N. C— E. D. Turner,
formerly president of Carolina The-
aters, Inc., is negotiating with War-
ners for purchase of the Broadway,
Charlotte. Turner says it will be
two weeks before all details can be
settled and the deal put through in
time for a change in policy by the
Christmas holidays.
Mitchell, "U" Coast Head,
Dies After Heart Attack
San Francisco — Stricken with a
heart attack Saturday. Donald S.
Mitchell, Coast sales manager for
Universal, died at a local sanitarium.
Although but .?.5 years old, he had
been connected with Universal since
1915. His wife, who was in Honolulu
on a vacation trip, is speeding back
here to arrange funeral services.
Charles Ray on Stage
Charles Ray is scheduled to appear
in New York early in January in a
play of his own called "Phoenix."
It will be produced by Joseph Shea
and Chamberlin Brown.
Olcott Leaving for British Post
Sidney Olcott sails tomorrow for
England, where he will become di-
rector general of Lion Film Co.
AMALGAMATED
VAUDEVILLE AGENCY
Attractions for
Picture Theatres
Standard Vaudeville Acts
1600 Broadway, New York City
Phone Penn. 3580
the
Paramount
Exhibitor
says :
I
LT takes Paramount to acquire
properties like "Gentlemen Prefer Blondes"
and Anne Nichols' "Abie's Irish Rose", which
cost a fortune owing to their tremendous
popularity. Paramount knows these hits will
gross millions for exhibitors and is able and
willing to make enormous advance invest-
ments. That's another reason I like Paramount.
PARAMOUNT FAMOUS LASKY CORP.
ADOLPM 2UKOR. PpM/tfent
LEATRICE JOY
m
INE ANGEL OF
BROADWAY
with Victor Varcohi
Directed by Lois Weber
JEfTA GOUDAL
THE FORBIDDEN
WOMAN
with Viaor Varconi and
Joseph Schildkraut
Directed by Paul L. Stein
WIUIAN BOYD
DRI^" --QADE
with Bessie Love
A Donald Crisp Production
THE WRECK
OF THE HESPERU/
with Virginia Bradford, 'Frank
Marion, Alan Hale and
Sam De Grasse
Directed by Elmer Clifton
THE WISE WIFE
■with
PHYLLIS HAVER
Directed by E. Mason Hopper
NONTY BANKS
A PERFECT
GENTLEMAN
MONTY BANKS
FLYING LUCK
Directed by Herman Raymaker
VERA REYNOLD/
THE MAIN EVENT
with Rudolph Schildkraut
Directed by William K. Howard
DISCORD
featuring Lil Dagover and
Gbsta Ekman
Author Dr. Paul Metzbach
Directed by Gustaf Molander
MARIE PREVOST
in
THE GIRL IN THE
PULLMAN
An Erie C. Kenton Production
A HARP IN HOCK
with Rudolph Schildkraut
and Junior Coghlan
A Renaud Hoflfman Production
PATHE PRODUCT CLICK/ IN
NODE THAN 11^000 THE-
ATRES THROUGHOUT
THE COUNTRY
AGAIN the Pathe Rooster crows
AND HOW. The conflagration
which started on Broadway with the
simultaneous showing of ii Pathe Pic-
tures in II first-run Broadway houses
in one week has spread like w^ild-fire
over the entire country. Pathe Specials,
Features and Shorts are now flashing
on the marquees of practically every
representative theatre in the entire
United States. In big cities and small,
wide-awake showmen have been quick
to recognize the superior box-office cali-
bre of Pathe Product, and are now par-
ticipating in a veritable festival of broken
box-office records and BIG PROFITS.
"Representative of the big first-run theatres
playing Tathe's Tictures
YHE NATION TAKES
FRON
J 99
'daho
94
MONTANA
90
THEATRES
^ WYOMING
I 45
THEATRES
NORTH DAKOTA
221
THEATRES
WZ.-..7^i
I NEVADA
F«E4TREs
SOUTH DAKOTA
145
THEATRtS
89
THEATRES
■>^^
\^
o^
.^^^
COLORADO
160
THEATRES
^^V"
^
^
-r^<Si€^^
^S
ARIZONA
THEATRES
NEWMEXICO
36
THEATRES
NEBRASKA
325
THEATRE*
KANSAS
3281
THEATM
TEXAS
478
THEATRES'
o..2!^,^tS
»»«
•s"*;
MORE THAN 1I,000 THEATRES BOOK
PATHE PRODUCT FOR SIMULTANEOUS
SHOWING THROUGHOUT UNITED STATES
ITS CUE
BROAD WAT 2
J
\Ki(M(j.\r
J 65 ihkathes
♦ NKVX II \MI>s||IKP:
6*> IIIKMKK5
\
♦m\ssa<:hi sftts
321- iiu;\ri<Ks
HOUE ISLAM)
50 THEATRKS
iONNFXTICLT
153 THKKTRES
NEW JERSEY
230 TIIK^TRK*
* DKI.VW \HE
35 IIU MKK^
MAK^LAMi
139 THEATRKS
WASHINGTON. I).C.
42 THEATRES
omprehensive
analysis by states,
shoiving number oC
theatres playing
Pathe product.
1,000,000
^^ipeople entertained
by Pathe Pictures in
one v^ek at leading
Broadway theatres
A
op-
Pathe-
Pafhe
EXHIBirORS ACCLAIN
PATHE HITS
"GIRL IN THE PULLMAN made favorable
impressions upon our Sunday audiences.
All short subjects, PATHE WEEKLY,
PATHE REVIEW, PATHE SPORT SPE-
CIAL very interesting."
JAMES A. HIGLER
Palace Orpheum Theatre, Milwaukee, Wis.
"THE GIRL IN THE PULLMAN brought
howls of delight from our patrons."
JAMES B. McKOWEN, Manager
Hill Street Theatre, Los Angeles, Cal
" MONTY RANKS in A PERFECT GENTLE-
MAN is the best picture we have played
this season."
HAROLD J. MURPHY, Manager
Hellig Orpheum Theatre, Portland, Oregon
"WRECK OF THE HESPERUS making
deep impression at all showings. Splendid
sea picture."
FRANK B. SMITH, Manager
Orpheum Theatre, Champaign, III.
"Congratulations your splended produc-
tion WRECK OF THE HESPERUS. Have
received unusual compliments. Personally
consider it in first rank of dramas of the
sea."
E. F. L4MPMAN, Manager
Orpheum Theatre, Des Moines, Iowa
"GIRL IN THE PULLMAN opened Sunday
to an absolutely capacity business. Scream-
ingly funny."
C. W. McDANIEL
Granada Theatre, South Bend, Ind.
"MONTY RANKS in A PERFECT GENTLE-
MAN delightful comedy for any age or
class of patronage."
B. F. MOORE, Manager
New Orpheum Theatre, Springfield, III.
"MARIE PREVOST GIRL IN PULLMAN
greatly appreciated by our Sunday audi-
ence."
EDWARD A. FURNI. Manager
Palace Orpheum Theatre, St. Paul, Minn.
"MONTY RANKS in FLYING LUCK one of
big laughing units of our current Holiday
combination show. Patrons are screaming
unrestrainedly."
HARRY E. BILLINGS, Manager
Majestic Theatre, Milwaukee, Wis.
" DRESS PARADE opened here yesterday
to excellent business. Press and public ac-
claim it one of outstanding productions of
year."
EVERETT H. HAYS, Manager
St. Louis Theatre, St. Louis, Mo.
" THE GIRL IN THE PULLMAN with MARIE
PREVOST corking good comedy."
W. V. TAYLOR, Manager
Orpheum Theatre, New Orleans, La.
"We are showing THE GIRL IN THE
PULLMAN this week and from the favorable
comments already heard our patrons like
it. This picture is a draw. Another PATHE
hit is your splendid cover on the Minnesota-
Michigan Game."
C. S. WILLIAMS, Manager
Hennepin Orpheum Theatre,
Minneapolis, Minn.
"THE GIRL IN THE PULLMAN considered
fine entertainment by our Sunday patrons."
GEORGE BURDICK
Tower Theatre, Chicago, III.
"FORBIDDEN WOMAN opened today and
received excellent comments. Looks like
a winner. PATHE COMEDY, DO DETEC-
TIVES THINK? went over big. These two
PATHE subjects make a wonderful pro-
gram."
H. S. COHEN, Manager
Oliver Theatre, South Bend, Ind.
"Orpheum audiences vigorously applauded
DRESS PARADE. Will back up any claim
you make for it. Give us more like it."
LEROY WILLIAMS, Manager
Orpheum Theatre, South Bend.
Ind
"MONTY BANKS in PERFECT GENTLE-
MAN best comedy of its kind we have
played in a long time. Big laughing hit."
A. GEORGE GORDON
Palace Theatre, South Bend,
Ind.
"Pleased to report favorable comment on
THE WISE WIFE."
LOUIS JUDAH, Manager
Diversey Theatre, Chicago III
"THE WRECK OF THE HESPERUS Is one
of the best sea dramas we have shown in
some time. Our audiences are enjoying it
thoroughly "
WM. A. SINGER, Manager
State Lake Theatre, Chicago, III.
"An organization that is capable of throw-
ing a rope around Broadway and putting
in a year's product in a single week is
worthy of the hearty congratulations of
the industry. Thanks for making me buy
PATHEDeMILLE."
S. H. ROCKWELL
Detroit, Mich
"THE WISE WIFE getting much favorable
comment from our audiences claiming it
to be an un usual good picture."
GEORGE ALLEN, Manager
Golden Gate Theatre,
San Francisco, Cal.
"THE WISE WIFE getting over great here.
Excellent combination good cast, good
direction and delightfully original story.'*
ALLAN WASHAUER, Manager
Okland Orpheum, Oakland. Cal
Pathe
"RUDOPH SCHILDKRAUT in HARP IN
HOCK proving excellent human interest
drama to our audience."
HARRY J. BRYAN. Manager
Englewood Theatre, Chicago, III.
"DISCORD receiving very favorable com-
ment from our patrons and the press. A
production of exceptional merit."
C. S. HARRIS, Manager
Broadway Palace Theatre, Los Angeles, Cal.
"HARP IN HOCK and WISE WIFE two
very good audience pictures, backed up
with 100% PATHE SHORT SUBJECTS.
Your product so far this season most
entertaining."
W. J. WELCH, Manager
Belmont Theatre, Chicago, III.
"We wish to compliment you on the
exceptionally fine photoplay THE FOR-
BIDDEN WOMAN. We have had innumei^
able compliments from* our audiences and
dramatic criiics. More power to PATHE."
CARL re:ter
New Orpheum Theatre, Seattle, Wash.
"MONTY BANKS in A PERFECT GENTLE-
MAVone continuous laugh from beginning
to end."
JAMES p. BRENNAN, Manager
Grand Opera House, St. Louis, Mo.
"We were fortunate in securing two
PATHE pictures this week, GIRL IN THE
PULLMAN and HARP IN HOCK. Both well
liked by our audiences."
G. R. SWAYZE, Manager
Capitol Theatre, Davenport, Iowa
"PATHE feature GIRL IN THE PULLMAN
also PATHE NEWS are being heartily
enjoyed by our patrons. GIRL IN THE
PULLMAN is a hilarious comedy with
good laughs."
W. A. BARNES, Manager
New Orpheum Theatre. Vancouver, B.C.
Th
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D/^ILY Tuesday, December 13, 1927
■iio&ifV>^^JeMU^
Mystery Fire Guts Metropolitan
Crosland Has Not Renewed Contract Following Expiration — German Producer Reported Planning to Invade
Hollywood— Return of Billie Burke to Screen Forecast ^Frenchmen Praise U.S. Other Wired News
SCIIEDUL[$ REARRANGED
TO PREVENT ANY DELAY
l-ire of unknown origin burned
iioporty rooms, RaraRcs and auto-
nobiles in the southeastern corner
>t Metropolitan studios. No one
uas injured.
Loss to the studio is estimated at
50,lK)0, fully covered bv insurance.
Uniforms owned by Caddo Prod,
.vere damaced to the extent of $15,-
lOl). covered by insurance, while the
Leo Maloney unit suffered loss of
20,000 on costumes and film shot
n "The Valley Beyond the Law."
This was not covered by insurance.
The unit had spent nine days on lo-
;ation and the majority of the scenes
nust be retaken. Loss to the Fred
McConnell unit now on location
s not known but is believed small,
.vliile "The Yellow Cameo," serial
unit on location, suffered no loss. '
Schedule of "Hell's Angels" has
been rearranged so that no time
will be lost in production. Costly
uniforms of the featured players es-
caped damage as they were in the
dressing rooms.
Full cooperation of the Dc Mille
studios at Culver Citv has been as-
sured in furnishing "flats" and other
material to aid the producing units.
Maloney lost props and costumes ac-
cumulated over a period of years.
Ufa Plans Studio?
Ufa is planning invasion of
Hollywood with a studio, ac-
cording to report.
ALAN CROSLAND
HAS NOT
FUTURE PLANS
A Little
from *'Lots'*
By RALPH WllK
T.
Billie Burke Returning to
Screen in Ziegfeld Film?
Florcnz Ziegfeld is expected to tilni
"The Marquise," his play now being
presented at the Biltmore, New York,
with his wife, Billie Burke in the
title role. Miss Burke, who has not
appeared in pictures in several years,
is expected to play the title role.
Clara Bow Cast Named
Thehua Todd, William Austin,
Lawrence Grant and Claude King are
in the cast of "Red Hair," starring
Clara Bow under direction of Clar-
ence Badger. Lane Chandler plays
opposite the star.
.Man Cro>land'-: contract with
Warners has expired, and has not, as
yet, been renewed. The director has
not made atiy future plans and wili
not do so until he returns from New
York after the first of the year.
U. S. Industry Progressive,
French Visitors Declare
The industry in America is nuich
more progressive than in Euroiie in
the opinion of Andre Honneret, Jean
Branet, Lucien Bechman and August
Descolos, French visitors, guests at
tne Paramount studio.
Jannings' Film Titled by Mankiewicz
Herman Mankiewicz titled "The
Last Command," Emil Jannings' pic-
ture for Paramount.
South Seas Unit Makes
Radio Broadcast Tie-up
Arrangements have been com-
pleted by W. E. Van Dyke, who
sailed recently with Robert Flaherty
for the South Seas, for nightly radio
communication between a Culver
City station and Station DAM at
Tahiti on the Island of Papete. Flah-
erty and Van Dyke will spend six
months at the islands filming "South-
ern Skies." Accompanying Flaherty
and Van Dyke on their journey is a
company of cameramen, actors and
technicians. "Southern Skies" is a
tale of the coming of the white man
to the Southern archipelago and was
written by Raymond Doyle from a
scenario by Jack Cunningham.
Drury May Enter Pictures
Indications are that Morley Drury,
-Southern Califorwia all-American
football star, may forsake a law ca-
reer in favor of the screen. Drury
took part in a football picture last
summer. Studio officials at Universal
are impressed with the scenes in
which he appeared.
Bebe Daniels Going East
Bebe Daniels is planning a trip
to New York about the first of the
year.
Dix Title Changed
"Sporting Goods'' is new title of
Richard Dix's new picture filmed as
The Traveling Salesman."
Starting New Beery-Hatton
■"Partners in Crime," which will
co-star Wallace Beery and Raymond
Hatton, goes into production at Para-
mount tomorrow.
Eve Sothern Tiffany-Stahl Star
Eve Sothern, who plays a promin-
ent role in "Wild Geese," has been
signed as a star by Tiffany-Stahl.
\\ ork on her first picture under the
contract starts soon.
Another Our Gang Completed
Uur Gang has completed another
comedy, as yet untitled. The picture
was directed by Robert McGowan.
Cast for "Laugh, Clown, Laugh"
Cissy Fitzgerald ha> been added to
cast of "'Laugh, Clown. Laugh,"
which Herbert Brenon is directing
for M-G-M.
Glennon a Director?
Bert Glennon, vulcran cameraman,
is reported to be joining FBO as a
director.
Grainger Leaving for East
James R. (Jimmy) Grainger, Fox
general sales manager, leaves today
for New York. Glenn Allvine of
Fo.x left yesterday.
Fox Signs Margaret Mann
Margaret Mann has been signed
by Fox.
Producing Another Van Bibber
Tyler Brooke is producing anotiier
Van Bibber comedy for Fox under
direction of O. O. Dull.
Tarshis at "U"
Harold E. Tarshis is working on
the Universal lot titling the third se-
ries of "The Collegians." He titled
the second series.
European Trip Plaimed by Hopper
E. Mason Hopper, De Mille direc-
tor, plans to leave for Europe soon
after the first of the year, to seek
screen material. He now is making
"A BJonde for a Night."
Kenton Making "Bare Knees"
\irgin Lee Corbin, Jane Winton,
Johnny Walker. Donald Keith and
Forrest Stanley are in the cast of
"Bare Knees," which Erie Kenton
is directing for Gotham. The story
IS by .\dele BufRngton.
M-G-M Renews Borio Contract
Josephine Borio has signed a five
year contract with M-G-M.
Irving Cimimings Returns
With underworld data for "Dressed
to Kill, ' Irving Cununings has re-
turned to the Fo.x lot from New
York. Edmund Lowe heads the pic-
ture's cast.
British Contract for Alice Joyce
Alice Joyce is leaving for Europe
ill January. She intends to star in
a llarley Knoles' picture to be pro-
dnct-rl ill London.
Chandlee Going to N. Y.
llarr\ F. Chandlee leaves today
for New York.
Cody Back from Tour
Lew Cody has returned to Holly-
wood after completing a vaudeville
tour.
Holly icttod
NEIL II AM I ETON tried 15 differ-
ent occupations before he fi)und
his life's vocation — motion pictures.
Xeil is taking iiiucli interest in the
new I-'ord. because he at one time
worked 11 weeks in the I'ord plant.
* • »
Speakiiiy of Fordu, Charlex Far-
ivll iras ail interested i iiiitor nt the
dinphiy of the new models nt the
A nihil sua dor. Greta Simien alxo drop-
ped ii> and ix roiiKiderinff sending a
Ford to S'oricaif, where her rela-
tives eonid drire to the sea and look
at fjords.
Bessie Wade, one of Lee
Burrough's waitresses at the
Paramount restaurant, is the
envy of the other 40 waitresses
at the dining place. Bessie is
playing a waitress in "Dooms-
day," starring Florence Vidor.
* * *
Our Passing Shotv: Genial
Clara Be ranger chatting with
friends at the De Mille stu-
dio, following her arrival
from AVw York; Marie Pre-
vost receiving medical atten-
tion at lunch time, before re-
suming afternoon scenes in
"A Blonde for a Night."
* • *
Rose Rosaiiova, one of Holly-
wood's busiest character actresses,
made her first appearance on the
stage at the age of 10, when she
played child roles in the Odessa Mu-
nicipal llu-ater in Russia.
* * *
Influenza could not keep Frank
Tattle aivay from the megaphone.
The little "flu" germ bothered
Frank for three dags, but he did
not lose any shooting time on
"Love and Learn."
* ♦ »
Raymond Griffith, George
Kann, Percy Heath, Max Ree.
Edwin Justus Mayer, Laura
La Plante, William Seiter and
Lionel Barrymore were among
the interested spectators at the
December group of skits pre-
sented at the Writers Club.
* • •
Oscar Smith, the bootblack-actor,
will appear in ".Midnight Madness."
We might say the colored boy ex-
pects to "shine" in Harmon Weight's
picture.
« * *
Freeimiii Wood, playing the part
of a bored man in 'The Legion of
the Condemned," was forbidden to
smile in the production.
THE
■S^H
DAILV
Tuesday, December 13, 1927
F. N. Sets Alliance
with British Chain
{Continued from Page 1)
and Beaverborook, Major Holt, son
of the governor of the Royal Bank
of Canada and Will Evans controls
two British companies, Standard
Film Co. Ltd. and the Film Invest-
ment Co., Ltd. which, in turn, hold
the controlling interest in Pathe
Freres Cinema, Ltd., one of the old
line producing and distributing or-
ganizations in the United Kingdom.
Standard Film Co. Ltd. and Film
Investment Co. Ltd. also control
Provincial Cinematograph Theaters,
Ltd. of which Lord Ashfield is inci-
dentally the chairman.
The deal engineered by E. Bruce
Johnson, vice-president in charge of
foreign distribution for First Nation-
al, is a tri-cornered arrangement. It
embraces Standard Film Co. Ltd.
and the Film Investment Co. Ltd.
as one party, First National Pictures,
Inc., of New York which controls
First National Pictures, Ltd. (Eng-
lish distributing unit of First Na-
tional) as the second and the Stan-
ley Co. as the third. It provides for
a consolidation of Pathe Freres
Cinema, Ltd. which numbers in its
properties Pathe Gazette, Pathe Pic-
torial and Eves Films with First Na-
tional Pictures, Ltd. This latter
company holds the franchise in the
United Kingdom of all First Nation-
al releases as well as British rights
for the product of the Deutsche Film
Unione, a German organization owned
equally by J. Von Lustig and Rich-
ard Weininger, German bankers and
First National Pictures, Inc. of New
York.
Pathe Freres Cinema, Ltd. and
First National Pictures, Ltd. are to
form a combined company to be
known as First National-Pathe Co.
Ltd. It will confine its activities to
distribution in the United Kingdom.
That is one step to come out of the
deal. The second calls for formation
of a i)roduction unit to be known as
First National-Pathe Prod. Co., Ltd.
to be capitalized at $1,000,000 of
which the British interests will sub-
scribe 51 per cent and First Nation-
al 49 per cent. The third company
is to be a theater unit reared on the
same financial structure which will
build a 4,000 or 5,000 seat theater
in the West End of London.
Evans, who is largely responsible
for the upbuilding of P.C.T. follow-
ing a rather trying post-war period
is to be managing director of all three
companies. The directors will be
Evans, E. Bruce Johnson and Major
Rex Benson, the latter well-known
as the head of Robert Benson and
Co., important British bankers. It
is significant that in all of these op-
erations the financial control will
rest with the British interests.
Insofar as the distributing end of
the deal is concerned, the Pathe and
i AVAILABLE FEBRUARY 1st
? Very desirable space for exchange or
t producer. Vault accommodations, best
t floor in building, projection room on
T floor — Inquire
4 First Division Pictures, Inc.
f 729 Seventh Avenue 12th floor
"U" CHAIN FORMS OWN
VAUDEVILLE EXCHANOE
Universal is forming its own vaude-
ville agency to supply acts for houses
of the company's chain. William
Stephens, who has been handling all
bookings for the firm's eastern houses
out of the Gus Sun office, heads the
new agency, which becomes opera-
tive immediately as the Chain Vaude-
ville Exchange, with offices on the
first floor of the Colony Theater
Bldg., New York.
Independent exhibitors, it is indi-
cated, also will be served by the new
exchange, which will have 14 weeks
to offer acts in the East.
Salesmen to Aid Exhibitors
in Drive for New Members
(Continued from Page 1)
drive are being outlined at the or-
ganization's convention, which winds
up its two-day sessions today.
Prizes are being offered to sales-
men who secure the most member-
ships. Managers have instructed
their sales forces to co-operate fully
in the drive. R. R. Biechele, presi-
dent of the organization, is expected
to be reelected today.
Sunday Show Sentiment
Gaining in Kentucky
{Continued from Page 1)
Covington, Newport, Bellevue, Day-
ton and Hazard are operating on
Sunday.
The suggestion has even been
made that an effort will be made at
the coming session of the Kentucky
legislature to repeal the "blue" law,
and legalize Sunday shows.
First National exchanges in England
will be merged, the better office in
each key city being maintained. Pro-
duction plans involve the making of
six pictures inimediately in Eng-
land. The first "Confetti" will be
taken over by the new combination.
Approximately $150,000,000 in as-
sets are thus combined. The Stan-
lev Co. lists assets of $100,000,000;
First National, $17,500,000 and P.
C.T., $25,000,000, while the Standard
Film Co. Ltd., and the Film Invest-
ment Co. Ltd., holdings easily bring
the total within the figure first men-
tioned.
If You Are in the*
Market for Any Kind of
MOTION PICTURE
APPARATUS
CONSULT US AND SAVE
MONEY
SEND FOR OUR PRICE LIST
UIILLOCI^HByS
▼▼no West 32'^St,Nc«;yorK.N.y.*^
I. Phone Penna. 0330
I Motion Picture Department
I U. 8. «nd Canada Agenti for Debrit
F. N. Studio 5 Months
Ahead of Schedule
(.Continued from Page 1)
ress made under supervision of Wat-
terson R. Rothacker.
"The Shepherd of the Hills," a
Harold Bell Wright story directed
by Al. Rogell and supervised by
Charles R. Rogers is declared to have
so far exceeded expectations that
First National is considering releas-
ing it as a roadshow. Richard Bar-
thelmess has completed "The Noose";
George Fitzmaurice is directing Col-
leen Moore in "Lilac Time" after
which he will direct Milton Sills in
"The Barker." Barthelmess is to
star in "Roulette."
Hawley and Rowland explained
that production schedule has been
so arranged that the various units
are always five months ahead of
actual release date. It was pointed
out that by eliminating the neces-
sity for forced spurts at various
time of the year, often necessary to
meet dates set by the distributing
department, various studio factors
are thus enabled to make further
progress without sacrificing quality.
U. S. Making General
Survey of Industry
(Continued from Page 1)
and the identity of actors and actress-
es on the so-called blacklist, which
is alleged to exist.
Mayer Again Reported
With Tiffany-Stahl'
(Continued from Page 1)
Stahl-production, and is stepping
along at a fast pace, signing up new
talent and otherwise indicating thai
the company will carry out the am-
bitious program outlined.
Denial of the report that Mayer
would join the company or is finan-
cially interested in it was made yes-
terday by M. H. Hoffman, vice pres-
ident and general manager. An of-
ficial statement of denial is being
prepared.
Musicians Will Fight to
Bar Alien Competition
The American Federation of Musi-
sians has as yet received no rulinj;
from the Washington authorities con-
cerning the request of the federatior
for an opinion on the exclusion oi
all foreign musicians except cele-
brated artists. Consequently, states
President Joseph N. Weber, plans ari
in readiness by the federation for ;i
fight in Congress to have the artist
clause of the contract labor law
amended. He states that the 185, OUd
musicians connected with the federa-
tion want the menace of foreign
competition removed as the profes-
sion is already overcrowded.
Nazimova Recovering
Mme. Alia Nazimova is recovering
in the Hotel Buckingham from a
nervous breakdown which forced her
to cancel theatrical engagements.
You'll pack in the ^
kids during the
Holidays
Wii
A re -issue with new
prints and accessories
Pathe
4eHl¥S?kPllt
/"FILMDOM
ALL THE NEWS
ALLTHE TIME
)L. XLII No. 63
Wednesday, December 14, 1927
Price 5 Cents
5L0CK BOOKING HIT!
Thriving
Do you rcnieniher not so
long ago when the w.k.
wiseacres of which this
histry lias plenty agreed that
was all over with I""irst Na-
iiial? Time was when almost
ything you said about the
mpany's future was credited,
id the darker the picture was
inted, the nearer the truth
ese same wiseacres thought
ey w^ere.
But strange things are taking
ace. Stanley and Wesct) are
iw at the helm, determined
at First National shall con-
lue up front. In the back-
ound — but not too submerged
any matter of means — are
veral very important groups
bankers. These gentlemen
■ve a good deal to say about
hat's w^hat and who is going to
) it.
Busy Days
They are now busily engaged in
inging about two developments,
ne would give Stanley control of
esco and therefore, of First Na-
inal. Wesco is trying — and doing
ill it seems — to swing F. and R.,
couras and Bob Lieber into a
)werful Mid-Western pool. Jack
illon of Hayden, Stone and Co.,
rst National bankers, is doing the
b. Think of what the probable
lal line-up will be: Stanley, Wesco
hich means pretty much the whole
'^est Coast, and allies in the Mid-
west. All units in a tremendous
eater chain — about 600 strong —
)inid by business bonds to F"irst
ational.
Hand in Hand
Theater associations, whether
r. ugh ownership or through man-
;cnient, go hand in hand with pro-
iction and distribution today,
hose behind First National under-
:a;nd this. Which explains to a
ccty what is happening over on
adison Ave. — and whv.
K ANN
Wesco May Swing
to Stanley Company
It appeared probable yester-
day that the Stanley Co. of
America shortly would close
for controllmg interest in
Wesco, the holding company
for West Coast Theaters, Inc.,
North American Theaters, Inc.,
Pacific Northwest Theaters,
Frank Amusement Co. of Iowa,
Golden State Theater and
Realty Corp., Golden State
Theater Corp., and Saxe
Amusement Co., for which
Wesco has just concluded ne-
gotiations.
With Wesco, Stanley would
secure control of First Na-
tional which is now held
jointly by the two theater
units. Keith-Albee, likewise,
is still negotiating for Wesco,
but indications point toward
Stanley as the final successful
bidder.
U. S. Bill Aims to Force Open
Market, Ban Blind Booking
Washington — Block and blind booking and arbi-
trary allocation of films are prohibited in a bill intro-
duced in the Senate by Senator Brookhart of Iowa.
Under terms of the bill, a distributor would be prohib-
ited from arbitrarily allocating films to theaters in
which he has an interest, without permitting indepen-
dents to compete for such films in the open market.
Violation of the law would be punishable by a fine
of from $1,000 to $10,000 or one year's imprisonment, or
both.
VOICE-fl-PHONE TO BE ^WIlSTflCH IS NAHED
U. A. DENIES NEW DEAL
ON RIALTO AND RIVOLI
Tlicre is no truth to report that
United .\rtists will take o^'er com-
plete control of the Rivoli, in ex-
change for return to Publix of its
(Continued on Page 12)
William Atkinson Retires
as Roxy Firm Executive
With purchase of his contract by
Roxy Theater Corp., William E. At-
kinson, one of the sponsors of the
(Ccmlinued on Page 12)
READY IN JANUARY
Cleveland — \oice-a-phone, new
talking picture device manufactured
at Philadelphia will be ready for
service to exhibitors soon after the
first of the year, states Meyer Fisch-
er, head of the Fischer Film Fx-
change, who has ac(|uire(l distribution
of the device in Ohio and Kentucky.
Voice-a-phone according to Fisch-
(.Continued on Pane 12)
Police Seek Vandals in
Berwin, 111., Bombing
Berwin, 111. — Police- lure art- Mik-
ing vandals who placed a bomb under
the stage of the Parthcnonm 2,500-
seat de luxe house. The bomb blew
up the stage, with a fire backstage
resulting. Otherwise, little damage
was done.
TO SUCCEED J. BEATTY
Frank J. Wilstach. formerly of P.
D.C. on Jan. 1 will take over duties at
the Hays organization of Jerome
Hcatty, who resigned to head First
National's advertising, publicity and
exploitation.
Wilstach is author of "Wilstach's
Directory of Similes" and the life of
•Wild Bill Hickok, The Prince of
Pistoleers."
Help a Great Cause
The FILM DAILY RELIEF FUND, thanks to a splendid
si)irit manifested throughout the industry, is growing Ijigger every
day. The honor list of donors being published each day got so
big yesterday we could not get all the names in a single column
so \ve had to double 'em up. The goal is ten thousand dollars
bv Christmas and the cause is to help, throughout the year, those
unfortunates in the motion picture business in New York City,
who need assistance.
It is not the happy lot of everyone to prosper. Old man
adversity is constantly "on the move One in dire need usually
(.Continued on Page 2)
"TEN BEST" AWAKE
SYRACIF INTEREST
Syracuse, N. Y. — Capitalizing the
keen public interest in pictures, "The
S^Tacuse Herald" has just completed
its second annual fan poll to de-
termine the "Ten Best Pictures of
1927" for THK 1928 FILM DAILY
YEAR BOOK.
The public poll was conducted
simultaneously with a poll of the Her-
ald Cinema Critics Club, an active
fan organization and a canvass of
Syracuse exhibitors. The results
were made public coincidental with
the publication of the year's best
(Conlinued on Page 8)
12 Delivery Firms Form
New York Organization
Organization of 12 tilni delivery
firms as the Film Carriers Assn.,
(Continued on Page 12)
THE
•c&^
DAILY
Wednesday, December 14, 192
WBSSIES*
ALL THE NEWS
ALLTUE TIME
VoLXLIINo. B3 Wednesday. Dec. U, 1927 Price 5 Cents
IQHN W ALICOATE
Ptblishir
Published daily except Saturday and holidays
at 1650 Broadway. New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York. N. Y., under the act
of March 3, 1879. Terras (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 menths,
$3.00. Foreign. $15.00. Subscribers should
remit with order. Address all conimunica
tions to THE FILM DAILY. 1650 Broad
way. New York, N. Y. Phone Circle 4736
♦ 737 4738 4739. Cable address: Filmday,
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel: 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest W Fredman, The Film Renter, 58,
Great Marlborough St., London. W. I. Bei
lin — l.ichtbildbuehne. Friedrichstrasse, 225.
Financial
Am. Seat. Vtc. . . .
*Am. Seat. Pfd...
*Balaban & Katz . .
*Bal. & Katz Vtc.
*Eastman Kodak .
East. Kodak. Pfd.
*tFilm Ins-pection .
♦First Nafl Pfd.
Fox Film "A". . .
tFox Theaters "A"
*Intern'l Project. .
♦tKeiths 6s 46 . . .
Loew's, Inc
ttLoew's, 6s 41ww
ttLoew's,6s41x-war.
*MG-M Pfd. . . .
M. P. Cap. Corp. .
Pathe Exchange
Pathe Exch. "A".
tiPathe Exch. 7s37
Paramount F-L
'Paramount Pfd. .
ttPar.Bway.5Vis51.
**Roxy "A" ....
**Roxy L^nits . . . .
**Roxy Common . .
**Skouras Bros. . .
Stan. Co. of Am . .
tTrans-Lux Screen
**United Art. Com.
♦•United Art. Pfd.
*Univ. Pictures . .
♦Univ. Pict. Pfd..
tWarner Bros.
Warner Bros. "A".
High
41
Low
40 ■4
130 12'8/i
79J4
2\'A
60 'A
99-4
106 ji
'iU
43/4
2334
80H
110
loiii
26
28
6}^
35
56^
4/^
14
80
11/2
22/2
787^
21^
58 H
99
106K
'ili
4/2
22^
80
108^
loif^
28
32
7/2
36
55^
3'/8
15
85
11
Close Sales
40/2 ....
48
607A ....
73'A ....
167
128^
5
1045/g
79 H
21M
10
101
5954
99
10614
25-4
8/8
434
2m
80/2
110
121H
101^
30
1.300
600
6.800
22
13
I'.loo
200
1,300
45
12,100
"io
56^8
37/8
3.000
26-^
98/,
11
266
22
2,600
•Last Prices Quoted ••Bid and Asked (Over
the Counter)
tCurb Market ttBond Market
NOTE: Balaban & Katz is listed on the
Chicago Board ; Skouras on the St. Lotii>
Stock Exchange and Stanley in Philadelphia
When you think of
INSURANCE
you are thinking of
S T E B B I N S
Specialists in Motion Picture
and Theatrical insurance for
the past twenty years
Arthur W. Stebbins & Co., Inc.
1540 Broadway N. Y. C.
Bryant J040
Help a Great Cause
(Continued from Paiic 1)
must liave a.ssistance quickly. Oft-
times silently. A fine representative
committee gladly give their time.
The FILM DAILY pays all expense.
Every dollar goes to a worthy cause.
Surely every man in this business
wants to help this fine movement.
Don't put it off. Send in vour check
NOW.
Among those who helped swell the
list yesterday were Ned Marin, Tom
Wiley, Abe Warner, Regina Crewe
and Herb Cruikshank. It's the most
worthy cause of the year and YOUR
help will make it just that much
bigger.
Watch This List Grow
WiU H. Hays
George Weeks
Ed SchiUer
D. A. H. Giannini
Jimmy Grainger
Charles B. Mintz
Bruce Gallup
Jim Normanly
Don Mersereau
M. J. Mintz
Victor Shapiro
Moe Streimer
Billy Brandt
Red Karm
Dave Bader
Marvin Kirsch
Leo Klebanow
Tommy Goldberg
J. E. Storey
Frank Walker
Artie Stebbins
Jack Alicoate
W. A. Calihan
Edna Sussman
iiarry Reichenbach
Abe Blank
George H. Davis
Nathan Burkan
Ned Depinet
William Massce
William L.a Portes
Bert Adler
Eddie Grainger
R. A. Rowland
Cresson Smith
Joseph Coufal
Weiss Brothers
Max Roth
L. B. Metzger
Louis Phillips
Leopold Friedman
Walter Putter
Gabriel Hess
W. J. German
Henry Ginsberg
C. C. Pettijohn
Budd Rogers
M. C. Howard
Arthur Kelly
Jack Fuld
Chas. G. Strakosch
Lila Belle Stebbins
Jerry Stebbins
Anonymous
Anonymous
Hugo Kessler
Joe Schnitrer
Dave Miller
Bill Nolan
W. S. Butterfield
Charles C. Moskowitz
Bob Wolf
Irene F. Scott
Joe Simmonds
Friend of Danny's
E. B. Hatrick
Sara Dembow, Jr.
Lesan Advt. Agency
Mrs. Harry Reichenbach John Clark
Ihe Film Bureau
Harry Buxbaum
W. Ray Johnston
AI Lichtman
Jerry Beatty
A. Pam Blumenthal
W. F. Rodgers
J. M. Frere
Elizabeth B. Perkins
A Friend
Sam Eckman
Anonymous
Al Harstn
Felix Feist
Emo
Al Boyd
Jack Cosman
Walter Eberhardt
Eureka Amusement Co A. E. Fair
Emii Bernstecker
David Loew
E. M. Schnitzer
Joe. J. Lee
Harry Buxbaum
J. Homer Flatten
Oave Bernstein
Pat Dowling
Mabel D. Riesenfeld
Eddie Saunders
Bob Lynch
Oscar Neufeld
Walter Lindlar
Barnes Printing Co.
Paul Lazarus
Bob Lieber
Cliff Hawley
Richard Rowland
Warren Nolan
Harold Franklin
Sam Zierler
Robert Wolff
Frank iSardino
Joe Seidelman
Ned Marin
Tom Wiley
Abe Warner
Regina Crewe
Herb Cruikshank
Weiisfeldts Arriving
Mrs. M. J. Weisfeldt and her son,
Jerome, arrive in New York today
to rejoin M. J. Weisfeldt, former
western sales manager for FBO.
H
OR L A C H E
R
DELIVERY SERVICE
Trucks leave daily from New York for
Trenton, N. J., Philadelphia, Pa., Wil-
mington, Del., Washington, D. C,
Baltimore, Md., Richmond and Nor-
folk, Va.
Overnight Service at Express Ratei
692 Eleventh Avenue
TeL COLumbus 3774
And That's That
By PHIL M. DALY
ROXY is wearing a proud air
these days, for the fast-stepping
showman is the proud possessor of
a new Mercedes car which is guar-
anteed to do 100 miles per. Roxy,
by the way, recently had opportun-
ity to demonstrate the soldiering he
learned in the marines, and he did
so to good advantage when the gov-
ernor general of Canada visited the
Roxy theater. The reception had all
the pomp and circumstance of an
official visit.
"What is the length of the fea-
ture you are playing this week?"
asked a reviewer m telephoning one
of the Broadway first runs.
"We haven't measured it, as yet,"
came back the sweet young thing's
voice over the wire, to supplement
her "J don't know."
Here's a hand to H. J. (Fitz) Fitz-
gerald, general manager of the Saxe
circuit, Milwaukee, on the occasion
of the birth of a son.
Trustee to be Named
Minneapolis — Appointment of a
trustee to administer affairs of the
Miles Theater Co., operator of the
Garrick, and disbursal of $500,000
and stock, under a verdict in favor
of minority stockholders and against
Finkelstein & Ruben, William Hamm
and the Twin City Amusement'
Trust Estate, is under consideration
by the Federal District Court. In-
dications are that the case will be
appealed.
Pep Club Has New Program
The Paramount Pep Club adopted
a new policy in its meetings at the
regular bi-monthly get-together last
night when the members gathered
at the Roosevelt. Heretofore, the
club has held its meetings at the
home office and a strictly business
program has been adhered to, but,
upon the suggestion of Louis S,^ Dia-
mond, chairman of the entertainment
committee, the order has been re-
vised.
'Wings" Opens in Montreal Xmas
Marking the sixth engagement of
"Wings," the Paramount special will
open at the Princess in Montreal on
Christmas Day.
E. C. Shaffer to Seattle
Butte — E. C. Shaffer, branch man-
ager for Greater Features, has been
transferred to management of the
Seattle branch.
Developing— Printing
and TITLES—
Specializing in First Prints
35 and 16 tn. m. equipped
130 West 46th St. Bryant 4981
Alliance Stresses Sunday
as Best Day in Campaig
Stressing the need for one day 1
rest in seven for workers instead i
emphasizing observance of the Sal
bath in the national "blue" campaig
was voted by ministers in attendan.
at the 39th anniversary meeting J
the Lord's Day Alliance at the Hot
Astor. They voted to follow the.
new tactics in their Sunday closir
campaign.
Rev. John H. Willey of Montclai
N. J., vice president, claimed U
present crime wave "is one of tl
proofs of a gigantic and deliberate
organized country-wide attack on tl
Sabbath Day." He said that the A
liance was not a reform organizatio
but was merely out to preserve ti
Sabbath.
Fink Resigns from Schwartz Circt
J. D. Fink, general manager ■
the A. H. Schwartz circuit, has r
signed after eight years service :
that capacity. Fink plans to enti
business for himself after taking
vacation. His successor has not bee
appointed.
CaU
WAFILMS, Inc
Walter A. Futter, Fret
for
Library Stock Scenes
New York Hollywood
130 W. 46th St. c/o Leon Schlesinger I
Bryant 8181 1123 No. Brooson At»
jfo near the Ocean it's called.
TthelSrcakers
2)0 modem in equipment and
well conducted it is known as
one of the Wbrld's finest Hotels
fo
plan a Sojourn by the Sea and visit
T5rcaker$
ATLANTIC CITY
NEW JERSEY
JUJANHIUMUi.
'hirPrmlalU -
WHEN IN WASHINGTON VISHl
HARVEY'S RESTAURANT, 1 1th iBi.\
PENNA. AVES. FAUOUS SINCE IIS«
■™aaaaiito.<jaaijtaii
INCORPORATED
220 WEST 421-° STREET
NEW YORK
PHONE-CHICKERINC 2937
ALLAN A.LOWNES. CEN.MCR
s
yetv York horse car driver
there's gold
in th
stills!
em
th
Study tliem!
Taxi Driver
Exploitation Slant ?
Buy your Christinas presents with your share of
nOOO CASH!
For best theatre campaigns on
HAROLD
LLOYD in
"SPEEDY"
Produced by Harold Lloyd Corp.
A Paramount Release
See Epes Winthrop Sargent's article in last week's " Movin g PU-ture World"
Open to exhibitors, man-
agers, advertising and
publicity men
Best Campaign .... S200
2ncl Best 150
3rd Best 100
Next 11 Best .50 each
In case of tie, duplicate prizes ivill
be awarded tying contestants
Be Brief!
Be Practical !
Be Sli<»vnianlike!
Send your campaign BEFORE DEC.
26th to "SPEEDY", Harold Lloyd
Corp., 1.501 B'way, \ew York City
cAnnouni
nq
^^rld Premiere
CHARLIE
CHAPLIN
mcvs
at Mark STRAND THEATRE -NewYork
th
UNITED ARTISTS PICTURf /,
OW/y
pew yoa*d do it /
w you came Cbrd
1
iney save 4 j^rfi^A^o^^fvv^^^^, _
\ ^^^ X'^'^Zx^'^'^ vA'^' !L^ ^^^« Stone « . ^^^ per.
^^^ Aft ^* .€,'t'^ xA'^"
*>"* Corda (>l»V» » ''^ Here «
Man» '^ ,, .here is '" "• " „»«•
tote for =>« * The seK «' ■"
no#^ iTW
bg JOHM iRrKIHE
lyRICHARD A.ROWL4tMD
IITOME.MARU Cordis
rARDOCORTEZ
the Screen and JHvduced h/
vei >viuoM_
Directed h^M,
MEXAHDER
Rational
Pictures
^tW^
->°:;.e'
i^^'^o-*
i^°\.
.»^**^
6* V^V^
*X V)<^^ .vVV^^'
"Most amusing. Great
hosts of people and
monster stage settings.
Maria Corda fascinat-
ing.
\«^- o*^ -- ^
<x%
-MORDAUNT HALL.
N. Y TiiMt>
The Novelty
The Comedy
The Jpectacle
The Be/t-/eller
of ehe
DECADE/
. x^_.-,.-- .•!f.
o FIRrT_NATIONAL HIT^
"Ten Best" Awake
Syracuse Interest
(Continued from Page 1)
pictures, as selected by the paper's
dramatic critic, Chester B. Bahn.
Bahii formulated the fan poll in
connection with THE FILM DAILY
YEAR BOOK'S request for a Ten
Best selection plan four years ago
while dramatic editor of the then
"Syracuse Telegram" and "Sunday
American," local Hearst newspapers,
and revived it as a departmental pro-
motion idea of "The Herald" last
year. All three fan polls were high-
ly successful, with a steady growth
in fan participation. The total vote
this year set a new record.
The managerial canvass was an in-
novation this year. Local exhibitors,
first, second, third run and neigh-
borhood houses, were asked to in-
dicate those pictures which were
most successful at the box office.
Without exception, the managers
complied with the request, although
in one or two instances, operators
of smaller houses, evidently fearful
that exchange salesrnen would util-
ize the information, masqueraded the
information with the statement that
the pictures named were those which
had won patron comment to a mark-
ed degree.
But whatever the form in which
the data was furnished, it amounted
to the same thing — an expression of
fan favor, directly or indirectly in
box office terms.
To this extent, the managerial
canvass was an excellent supplement
to the public, poll in which readers
of "The Herald" were invited to cast
their ballots for the 10 pictures they
considered the year's best entertain-
ment. The rules were comparatively
simple, purposely so to avoid con-
fusion, and provided:
1. Only pictures given a first
shownng on Syracuse screens be-
tween Dec. 1, 1926, to Nov. 23,
1927, are to be considered. This
of necessity eliminates such pic-
tures as 'The Big Parade" and
"Ben-Hur," which found places
on the "Ten Best" roster for
1926. It also eliminates revivals
and re-issues.
2. Pictures seen in other
cities, and yet to be viewed in
Syracuse, are not to be taken
into consideratiorL
3. Only one ballot may be
submitted by the participant,
but all members of the family
may complete individually.
4. Participants must be at
least 16 years of age.
5. The symposium will close
on Wednesday, Nov. 23, and
winners will be announced on
Sunday, Nov. 27.
6. The decision of the board
of judges will be final.
7. Participants may, if they
choose, enclose a letter explain-
ing the reasons for their selec-
tions. This, however, is optional.
To stimulate reader interest, and
make the competition worth while,
"The Herald," through the courtesy
of local exhibitors, offered the ten
winners a total of eight theater par-
tics, while the Cinema Critics Club
invited the first five to be guests of
honor at its anniversary dinner. The
THE
Summary of Admission Tax
Receipts for Year Ended June 30
Box Office
Sales
Ten per cent
Alaska $984.15
Alabahia 25,168.91
Arizona 13,628.19
Arkansas 21,505.49
California 1,293,593.79
Colorado 89,828.73
Connecticut 152,837.98
Delaware 14,418.03
D. of C 249,692.15
Florida 170,849.72
Georgia 75,071.36
Hawaii 16,916.20
Idaho 18,094.73
Illinois 1,890,796.63
Indiana 222,955.81
Iowa 91,726.93
Kansas 47,194.03
Kentucky 189,383.51
Louisiana 106,266.01
Maine 22,500.11
Maryland 268,413.85
Massachusetts 792,092.64
Michigan 474,925.13
Minnesota 164,843.00
Mississippi 23,116.76
Missouri 411,650.42
Montana 32,541.91
Nebraska 34,715.17
Nevada 32,680.08
New Hampshire 36,488.59
New Jersey 461,576.60
New Mexico 3^911.07
New York 6,405,228.30
North Carolina 26,280.54
North Dakota 13,763.49
Ohio 705,337.41
Oklahoma 79,515.22
Oregon 84,271.76
Pennsylvania 521,802.82
Rhode Island 75,116.43
South Carolina 17,536.58
South Dakota 15,694.58
Tennessee 53,62'6.91
Texas 166,325.21
Utah 46,981.01
Vermont 17,597.66
Virginia 70,469.21
Washington 138,603.87
West Virginia 28,130.13
Wisconsin 132,729.44
Wyoming 17,652.20
Total $17,068,035.46
Box Office
excess prices
50 per cent
Box Seats
etc.
10 per cent
$682.30
$6.40
1,188.61
7,868.66
1,434.39
472.20
"222! 5 9
255.32
87.50
767.00
1,240.25
$2,565.70
$11,659.52
club's charter membership was de-
rived from the winners of last year's
poll; today, the Tri-C is a thriving
organization, and it is significant
that its membership runs all the way
from high school youngsters to pro-
fessors, from grandmothers to staid
business men. In that as in other
ways, it is unique. While sponsored
by "The Herald," the club financial-
ly pays its own way. The meeting
plan calls for two sessions monthly.
The first, a business session, is held
on the first Wednesday at the Syra-
cuse public library, the institution
turning over the children's depart-
ment for the assemblies. The second,
a social session, is held on the third
Wednesday. Taking the form of a
dinner meeting, with invited speaker,
it is held at a leading down town
hotel, restaurant or tea room. Both
are well attended.
In selecting the winners of the fan
co_nJ.est, the votes are tabulated to
provide a master list of the pictures
those receiving the highest totals. A
second master list comprises the se-
lections of the paper's critic. Still
a third master list is provided by the
result of the Cinema Critics Club
poll. Checking of the individual bal-
lots against one or two of these mas-
ter lists is optional.
Last year, the fan ballots were
checked against the master lists of
fandom and the critic; this year, the
check (or comparison) was with the
lists of the critic and the Tri-C. The
two lists used differed in two in-
stances, thus making the highest
score possible 10-8, 8-10 or 9-9. Why
two master lists? is an obvious ques-
tion. The answer is that it makes
possible a little more latitude or va-
riety... and it contrasts the strictly
professional selections with fan taste.
Syracuse exhibitors almost with-
out exception hold active or honor-
ary membership in the Cinema Crit-
ics Club, and attend its sessions with
surprising regularity'. They declare
they find its deliberations no less
an excellent means of sounding fan
sentiment than the annual poll con-
ducted by "The Herald."
Gets Back Seattle House
Seattle — 'N. Lavine, who bought
the Yesler from S. Z. Williams, has
let tlie house revert to the former
owners who will continue to operate
it, along with their Good Luck the-
ater. Lavine will continue to run
the South Park.
D. M. Suburban House
Des Moines — The Gem, a subur-
ban theater, has been sold by Roy
Jones to Fred Worrell, former man-
ager of the Rivoli at Oskaloosa.
ENDORSES SALESMEN'S
Endorsement of the innovation
launched by the New York Universal
exchange in giving salesmen their v
vacations in winter instead of sum-'
mer is made by Jack Goldstein oft
Commonwealth, writing in "The
Film Salesman," official organ of
New York film salesmen. The plan,
he says, should be adopted by other
metropolitan exchanges, declaring it
a logical and convenient one for the ;
exchange and for the theater owner.;
As the season begins in fall, films must
be sold in summer, he points out stating
that to be effective sales campaigns "require
sales meetings and conferences at which sales-
men are made familiar with the new season's
product and the sales policy of the organi-
zation." No systematic and efficienjt method
of selling should be begun when half the
sales force is away on vacation, he states.
Summer is the time of the year when
theater business is off and when owners are
planning for the new season, he says. It
is then that they should be approached with
the new product, and it is then that they
have time to listen to salesmen without being
kept from performing their managerial duties.
What is more, for salesmen a winter vaca-
tion is a more enjoyable and restful on^,
for the summer heat is not very conductive
to 'priming" purposes, he concludes.
Iowa Interest in Sunday Shows
Perry, la. — Several Iowa towns
are expected to vote on Sunday
shows, encouraged by the decision
of the voters. The town is in favor
of an open Sabbath. The trend
throughout the state is toward Sun-
day shows, as the general public sen-
timent is that people who cannot af-
ford golf membership and automo-
biles should be permitted film diver-
sion.
Grove to Manage Riviera
Waterloo, la. — Herb Grove, man-
ager of the Des Moines theater, Des
Moines, is here to assume manage-
ment of the Riviera and to prepare
for the opening of this A. H. Blank
house on Dec. 29. Lionel Wasson
has i:eturned to Des Moines and as-
sumed charge of the Strand, while
Jess Day now is managing the Des
Moines.
Effective
Chester B. Bahn, dramatic
editor of "The Sjo-acuse Her-
ald," is recognized as one of
the most astute critics and
warmest friends of the indus-
try, among the nation's news-
papermen. Four years ago, in
connection with the FILM
DAILY YEAR BOOK'S an-
nual poll for newspaper critics'
selections of the ten best pic-
tures of the year, he deter-
mined to let in the public on
the choice. Now he has ex-
panded the service to include
Syracuse exhibitors.
The accompanying article
outlines in detail his effective
plan, to maintain closed con-
tact between his newspaper,
exhibitors and public to the
benefit of all. Take it to your
newspaper, and see if a sim-
ilar plan cannot be put into
effect in your community.
THE
Wednesday, December 14. 1927 . ^W^ ^^^ ' DAILV
iS^H
THOU SHALT
NOT PASS
up this opportunity to do two great things for the good of many
1st — Have you sent in your check for the
FILM DAIL Y RELIEF FUND
2nd — Have you bought your tickets for
the gigantic, tremendous gala
MIDNIGHT
BENEFIT SHOW
at the Globe Theatre
Saturday, December 17
The A. M. P. A. and CHEESE CLUB are conducting this for a very worthy
cause. In addition to the prominent talent of stage and screen who will
be there to entertain, FIRST NATIONAL has donated that great picture,
^ THE PRIVATE LIFE OF HELEN OF TROY'^
TICKETS -$3.50-$3.00- $2.50- $2.00-$1.00
Send checks with tickets wanted to
BRUCE GALLUP FRANK HUGHES
729 Seventh Avenue 220 West 42nd Street
EDITOR'S NOTE:— THE FILM DAILY LENDS ITS WHOLEHEARTED SUPPORT TO THIS
WORTHY CAUSE WHICH IS IN NO WAY CONNECTED WITH THE FILM DAILY RELIEF FUND.
Illlllllllill! Illllllllllllll Illllllllllll Illlllllllllllllllllllllllllllllllllllllllllllllll IIIIIIIIIIIIIIIIHIIII Illllllllllllllllllllllllllllllllllllllllillllll!'!
10
It takes a staff of over
one hundred workers
scattered throughout
the world to make up
the editorial contents
of the Film Daily
Year Book. No won-
der it's a great volume.
1928 Film
Daily
Year Book
'^
Out in
January
Wednesday, December 14, 1927
Champions
Now that all of the other experts have had their say,
the sport writers of THE FILM DAILY, both of them,
after much deliberation and close contact with recent
gruelling contests, pick the following as its All American
Football Team for 1927:
Left End Pete WoodhuU
Left Tackle Joe Schenck
Left Guard Dr. A. H. Giannini
Center Nate Burkan
Right Guard William Fox
Right Tackle Dick Rowland
Right End Joe Kennedy
Quarterback Will Hays
Right Half Back Adolph Zukor
Left Half Back Nick Schenck
Fullback Elmer Pearson
Atlanta Get-Together
Called for Dec. 19
Atlanta — Managers, bookers and
salesmen of all exchanges here will
meet Dec. 19, under auspices of the
Film Board, at which time the vari-
ous rules promulgated bv the board
will be explained in detail for the
purpose of affording a better under-
standing of contracts and agreements
between exhibitor and distributor.
Lowden, la. Theater Reopens
Lowden, la.- — The Liberty, closed
during the summer, opened recently.
Projectionist Buys Theater.
Whitby, Ont.— L. H. EHlling, oper-
ator, has purchased the Royal and
takes possession of the house in Jan-
uary. Billing plans improvements.
Keansburg House to be Enlarged
Keansburg, N. J. — Vincent C.
Briggi is planning extensive improve-
ments to the Casino for next sum-
mer, with enlargement of the the-
ater to accommodate 1,200.
Breaks with Unions
Stoughton, Mass. — The owner of
the State, now being completed, has
refused to employ union stagehands
and operators, according to a state-
ment made by Secretary Bert Cam-
pion of the Brockton Local 149, I.
A.T.S.E. The local has placed the
matter in the hands of the interna-
tional association.
Finney Made Division Manager
Pittsburgh — W. A. Finney has
been- appointed division manager for
Loew's, with headquarters in the
Penn Bldg. All Loew bookings will
be made from Finney's headquarters
for Pittsburgh, Canton, Akron, Cleve-
land, Toledo, Columbus, Dayton, In-
dianapolis, Louisville, St. Louis and
Kansas City.
St. Clair Buys Kentucky House
Walton, Ky.— R. B. St Clair has
bought the Unique from H. R.
Dixon.
Arizona Theater Repaired
Globe, Ariz. — Alfred Rabogliatti
has completely remodeled the Globe
recently damaged by fire.
Detroit Sees Attendance
Boom After Holidays
Detroit — Theater owners expect
business to take a boom after the
holidays owing to the production of
Ford's new cars which will be in
full swing by that time. This means
continuous pay envelopes for thou-
sands of workers, and local box of-
fices expect to benefit.
Poll's Nephew Leases Theater
Middletown, Conn. — A. G. Vanni,
nephew of S. Poli, has leased the
Middlesex, and plans to operate it
with Orlando Pelliccia as an inde-
pendent venture. Vanni and Poli
are both identified with the Poli in-
terests.
Renew Irvington Sunday Nights
Irvington, N. J. — Businessmen are
circulating 50 petitions on which they
hope to obtain 10,000 names ravoring
Sunday shows. Business has fallen
off greatly because one of the four
local theaters closed rather than op-
erate without the Sunday revenue.
Sell Salem, Va., House
Salem ,Va. — D. B. Baskerville,
owner of the Grand, has sold the
house to Christiansburg and Blacks-
burg interests.
Austin Managing Peerless Studio
William S. Austin, southern engi-
neer, has been appointed manager of
the Peerless studio at Fort Lee,
N. J.
New Toledo House Open
Toledo— The State, new 2,000-seat
house built by George Fleischman,
who operates the World and Atlas
theaters, opened with "The Cheer
Leader."
Kansas Exhibs. Rejoin
National Organization
Kansas Citv — Decision to reaffiliate
with the M.P.T.O.A. was voted by
Kansas and Western Missouri exhi-
bitors at the two-day convention
which closed yesterday. The or-
ganization withdrew from the na-
tional association two years ago.
D/^ILY Wednesday, Dec. 14. 1927
-iUSf^^StMilM
$4,695,000 to Improve Studios
Associated Artists Prod. Formed by Towle — Norman Kerry Reported Leaving "U" Fold— Earl Hudson with
Columbia as Supervisor— Comedian Dies from Poisoning — Seiter Not Renewing? — Other Wired Coast News
Budgets of Nine Firms Range
from $1,000,000 to $20,000
Studio iniprovemcnts already made
or to be undertaken during the cur-
rent season call tor an outlay of $4,-
695,000, it is indicated in a survey
just completed by THE FILM
DAILY. Nine companies have pro-
vided for improvements to their plants
in the budgets outlined.
United Artists heads the list with
over $1,000,000 already expended.
Sennett. with his new studio under
construction is second for the plant,
being built at Studio City, calls for
an outlay of §800,000. Fox plans to
spend $750,000 on improvements.
First National §500.000; M-G-M
$300,000: Tec- Art S200.000; Harold
Llovd: 5100,000 Hal Roach §25,000,
and Christies $20,000. If the latter
firm decides to build a new plant on
its new site near the Sennett studio
under construction, the figure will be
raised greatly.
Fox's plans call for construction
of a! preview theater, hospital, scenario
building, projection and dressing
room and three new stages. First
National plans to increase stages and
make other improvements. The new
program, announced by President
Clifford B. Hawley, is to be started
within three months. Other studios
plan increase of stages and other facil-
ities.
Tee-Art Building Program
Now Nearing Completion
Work on the Tec-Art Studios, be-
ing carried out in connection with
the expansion program recently out-
lined, is nearing completion.
"Rasputin" Bought by M-G-M
M-G-M has acquired rights to
"Rasputin," by Alfred Henschke Kla-
bund, Russian novelist.
Dix Rcture Changed
"Woman Trap" and not "Oxford"
will be Richard Dix's next Paramount
picture to be made by Richard Dix.
It is by Izola Forrester. Gregory
LaCava will direct.
Lowell Sherman in Kane Film
Robert T. Kane has cast Lowell
Sherman for "The Mad Hour." which
loseph C. Boyle is directing for First
National release.
Kerry Leaving "U'*
Upon completion of "Fallen
Angels," Norman Kerry will
sever connection with Univers-
al, it is understood. No an-
nouncement of his proposed
future affiliation is forthcoming.
Schrock Signing
Raymond Schrock, formerly
production manager for War-
ners, is reported to be joining
Tiffany-Stahl, as a general su-
pervisor of production under
John M. StahL
TOLSTOI STORY TO BE
NEW COMPANY'S EIRST
Seiter Not to Renew with
"U," Coast Report Says
William A. Seiter, director, will not
renew his contract with L'niversal, it
is understood. He now is making
"Be Yourself," starring Reginald
Denny.
George D. Bailey Dies
from Food Poisoning
Funeral services are being arranged
for George D. Bailey, comedian, who
died at his home from food poison-
ing. His daughter, Mrs. Jessie
Adams, and a woman friend, were
posioned by the food, but antidotes
proved effective.
Wampas Makes Selections
of Stars December 27
Selection of the Wampas stars for
the year will be made at the meeting
scheduled for Dec. 27.
McCoy Adds Dick Sutherland
Dick Sutherland has been added
to the cast of Tim McCoy's latest
Western, "Riders of the Dark." Mc-
Coy plans to spend the holidays at
his Wyoming ranch and then pro-
ceed to New York for a month's
vacation.
Borzage Completing Film
"Lady Christilinda," directed by
l-'rank Borzage with Janet Gaynor
and Charles Farrell in the starring
roles, will be completed within a
week. This picture is based upon the
play by Monckton Hoff.
Sterling's Next "Marry the Girl"
"Marry the Girl," an original by
Norman' Houston, will be Sterling's
next production. The picture, which
is to be started next month, will be
directed by Phil Rosen.
Thalbergs Going Abroad
Norma Shearer and her husband,
Irving Thalberg. sail for Europe
about Jan. 1. Miss Shearer now is
working in "The Actress," an adapta-
tion of "Trelawney of the Wells."
Incorporation papers will be filed
this week by Associated Artists Protl.,
new produciig firm organized with
William C. Towle, son of the St. Paul
syrup manufacturer, as a princiijal.
Associated in the venture are:
Jackson J. Parks, former M-G-M
publicity writer who will be business
manager; Bruce Mitchell, veteran di-
rector; Gertrude Orr, formerly Fox
continuity writer, and Nicholas Kobli-
ansky, Russian author.
As its first effort, the company
plans production of Count Leo Tols-
toi's story, "War and Peace." Pro-
duction is scheduled to begin about
Jan. 3.
Columbia Signs Hudson as
a Production Supervisor
ICarl Hudson, lt)rnKrly with First
National, has been signed as a pro-
duction supervisor by Columbia.
Paramount Renews Johnson Contract
Julian Johnson has signed a new
long-term contract with Paramount
as a film and title editor.
Vera Veronina in Jannings Cast
Marking her first assignment since
she returned from I-'ngland, where
she played opposite Sir Harry Lauder
in "Huntingtower," Vera Veronina
has been cast for Emil Jannings' next
"The Patriot."
"U" Signs Paul Fajos
Paul Fajos, Austrian director, who
recently completed "The Last Mo-
ment," has been signed by Univer-
sal. He will work under supervis-
ion of Carl Laemmle, Jr. Fajos'
film was made without subtitles and
is based upon the thoughts of a
drowning man.
Marcus Added to Cast
With addition of James Marcus,
cast of "The Freedom of the Press,"
which George Melford is directing
for Universal, now includes Lewis
Stone, Marceline Day, Malcolm Mc-
Gregor, Robert Ellis, Hayden Stev-
enson and Wilson Benge. Peter B.
Kyne wrote the story.
"Burning Daylight" Starts
Production of "Burning Daylight,"
Jack London story which is to star
Milton Sills and Doris Kenyon for
First National, is just starting. Sills'
next production is to be "The Bark-
er," He is planning to direct after-
completing his current contract.
A Little
from ''Lots''
By RALPH H II.K
Hollywood
GEORGE M. WATTERS and
Houston Branch are holding a
re-union, (jeorge, co-author of "Bur-
les(iue," has arrived to write original^
for Paramount, while Houston wli"
is with Tiffany-Stahl, wrote "Honky
Tonk," George Bancroft's first star-
ring vehicle, for Paramount. The
two writers were close friends in
Des Moines and Texas.
Ralph DougUm, ivho holdx
the world's records for free
parachute falls, will super-
vise the parachute falls iit
"Hell's Angels." To establish
his record, Ralph took a fall
of .5500 f'cet before opening
parachute.
Richard Dix's fans do not
confine their admiration to
letters. From various parts
of the country, holiday presents
are pouring in on the popular
star.
* * *
Speaking of the skits, Lloyd Cor-
rigan, the scenarist, is now vicing
with Waldemar Young for acting
honors. Lloyd enacted the role of
a Southern cabaret owner, whose do-
mestic troubles were verv numerou"-
» ♦ «
Dill Alexander has been showing
.Morris Fitzer the sights of Holly-
wood. Morris is a member of the
Fitzer Service Corp., which is pro-
ducing the "Movie Star Talks" for
picture theaters.
♦ ♦ *
That delicious Southern dialect you
can hear at the Metropolitan studio
belongs to Laura Benham of Caddo
Prod. She is secretary to Lincoln
Quarljcrg. who comes from "out our
wav" Wisconsin.
Our Passing Show: Myron Selz-
7iick dining in the I'uramount studio;
.Jimmy Grainger setting new walk-
ing records at the Fox studio; Russ
Mathews disagreeing ivith the fight
decisions at the Olympic Arena;
Patxy Ruth Miller testing a 7tei'-
automobile at the Tiffany-Stahl
studio.
* * «
Paramount employes who have
ability as musicians will have an op-
portunity to "strut their stuff," as a
studio band will be organized.
THE
12
Wednesday, December 14, 1927
U. A. Denies New
Deal on Rialto, Rivoli
(.Continued from Page 1)
half interest in the Rialto, New
York, Lou Anger, vice president and
general manager of United Artists
Theater Circuit, declares.
Under the reported plan, Hugo
Riesenfeld was to be placed in
charge of the Rivoli, but this is with-
out foundation, for the two theaters,
in each of which United Artists owns
a 50 per cent interest, will continue
to be operated by Publix, Anger
states.
William Atkinson Retires
as Roxy Firm Executive
(Continued from Page 1)
Roxy, has retired as vice president
and general manager of the company.
Atkinson has been in the industry
since Kinemacolor days. He became
field representative for Metro in 1915,
soon after becoming business man-
ager, general manager of distribution,
general manager and then vice presi-
dent. He resigned as general man-
ager of M-G-M in 1924 to join the
Roxy venture.
Voice- A-Ph one to Be
Ready in January
(.Continued from Page 1)
er, needs no theater installation. A
few hookups half an hour before the
show opens is all that is required,
he claims. The acts available on the
Voice-a-phone machine will be
handled on a flat rental basis to ex-
hibitors.
All-Star A. M. P. A. Bill
to Knock 'Em Hot and Cold
One of the biggest turnouts in its
history is expected tomorrow at the
A.M.P.A. luncheon at the Cafe
Boulevard, with five headliners for
an all-star bill. They are May Mc-
Avoy; Martha Ostenso, author of
"Wild Geese"; Maria Corda, Hun-
garian vamp who stole Helen of
Troy's stuff, and just for good meas-
ure, John Erskine, who exposed
Helen's private life. Line forms on
the right at 12:45. No Annie Oakleys.
S.R.O. expected, so come early. Just
a little present from Santa Claus
Gallup to the boys.
Eastman, Johnsons Leaving
Mr. and Mrs. Martin Johnson, Af-
rican big game hunters, who have
made a number of jungle films, sail
tonight on the Berengaria on the
first leg of a trip to Africa with the
new expedition sponsored by George
Eastman of Eastman Kodak. The
Johnsons recently returned with a
jungle film, "Simba," releasing ar-
rangements for which have not yet
been announced.
Mr. Eastman is also in the party.
Mayfair, Newark, Opens Dec. 15
Newark, N. J.- — Moe Kridel an-
nounces the opening of the Mayfair
at South Orange Ave. near SanfonI
Ave. on Dec. 15. Sipecial invita-
tions have been ient out for the
opening performance.
fxflUU'0'G4am&
DULY UPS vnucH kean oouads fdq suowmen
"Spring Fever"
(M-G-M)
Tie-up with sporting goods store
resulted in that window being dress-
ed with all kinds of golf equipment.
This window also contained a box
filled with golf balls with card an-
nouncing that a golf ball would be
guessing nearest the correct number
given to each of the five persons
of balls in the box and the next ten
nearest would be given passes to see
the picture. — F. J. Miller, Modjeska,
August, Ga.
"Underworld"
(Paramount)
Display in a sporting goods store
showed an array of firearms used
in the Underworld with a warning
card signed by the chief of police
that illegal use of these firearms
brought long jail sentences. Of
course, a neat-looking card carried
copy about the picture. — C. Clare
Woods, Colorado, Pueblo, Colo.
12 Delivery Firms Form
New York Organization
(Continued from Paije 1)
New York; has been completed with
John Rickerts as president. Other
officers are: Morris Lane, vice presi-
dent; Isadore Seider, treasurer, and
Edward Seider, secretary. The new
association, it is stated, is to better
film deliveries and to aid in prevent-
ing dark houses in event of any mis-
shipments. Under plans outlined,
each member is pledged to co-operate
in forwarding speedily to its proper
destination any misplaced shipment.
Firms in the organization and dis-
tricts they serve are: Prudential,
Brooklyn; Daly, New Jersey; Tacme,
southern Jersey; Newark, New Jer-
sey; Morrison, East Bronx, Alter,
West Bronx; Palisades, the Palisade?
area; Hudson, upstate New York;
Elk, Williamsburg; East Side, East
Side, and Rosen, Connecticut.
Nellie Revell Heads U. A.
Chicago House Publicity
Nellie Revell leaves today with
Hugo Riesenfeld to take over direc-
tion of advertising and publicity at
the United Artists, Chicago, which
ipens Dec. 25.
One of the most colorful figures
in theatrical journalism. Miss Re-
vell started her career at the Olym-
pic, Chicago, which is around the
corner from the new United Artists
house. She joined Joseph M.
Schenck when the latter became a
producer and had as her first assign-
ment the publicizing of Norma Tal-
madge in "De Luxe Annie." Her
first assignment will be publicizing
of "The Dove," starring Miss Tal-
madge, which is opening the house.
Roland West directed both pictures.
Schlank In New York
Morris Schlank, Coast producer, is
in New York.
M. H. Hoffman Emphatic
in Denying Mayer Deal
There never have iieen any nego-
tiations for or intentions to have
Louis B. Mayer join the Tiffany-
Stahl organization, M. H. Hoffman,
vice president and general manager
of the company, states.
"This is one case where the old
'Smoke and Fire' adage won't hold
because there isn't even a whisp, he
says. Whereas we admire Mr. Louis
P. Mayer as a man and as an ex-
ecutive, there would be no good rea-
son or advantage for any of the par-
ties in such an affiliation."
With President L. A. Young who
is characterized by Hofifman as "one
of the wealthiest and most able bus-
inessmen of the country," financing
the company, John M. Stahl in charge
of production and Hofifman supervis-
ing distribution and exploitation, the
company, from the standpoint of ex-
ecutives is a complete triangle, Hoff-
man declares. On the other hand,
he says, Mayer is "very happily situ-
ated as one of the important factors
of another big company and would
have nothing to gain by a change."
Presentations
Foster Girls at Palace, Washington
The Allan K. Foster Girls are the
main attraction at the Palace, Wash-
ington.
Marie Dressier Here Tomorrow
Marie Dressier, who recently com-
pleted her role in "Bringing Up
Father," and Hedda Hopper arrives
in New York tomorrow to remain
until after the holidays.
Principal Opens Palms Theater
Palms, Cal. — Principal Theaters
has opened a theater here.
Milo in Chicago
Milo is one of the stage attractions
at the Chicago for the current week,
being booked by Lyons & Lyons.
Johnny Barry Plays Providence
Johnny Barry and his company are
playing at Fay's, Providence, this
week, the act being handled by the
Amalgamated Vaudeville Agency.
Book Two for Allen, Hartford
Lj'ons & Lyons have booked the
Garden of Roses and Mercedes at the
Allen, Hartford for this week.
Bitzer Reelected President
Billy Bitzer was reelected presi-
dent of the International Photo-
graphers of the M. P. Industries at a
meeting at New York headquarters.
Walter Scott was elected first vice-
president; Frank G. Kirby, treasurer,
and Al Ansbacher, treasurer. A
membership campaign now is under
way.
Danz Adopts Sterling as Chain Name
Seattle — The John Danz circuit
will be known in future as the Sterl-
ing Chain Theaters, Inc., the name
of the holding company.
Reopen Oklahoma House
Dewey, Okla. — L. C. Hudson has
reopened the Gem here.
MlSSOUR^NORTHWESTE^RN^^J
GAME
Pathe Nc«. P-'-"^^"'cht.go on
%%;Kr:'fsVe:.'To»4M.
Missourians ^^y^ -2XTi|
Ullythealu«Wth«J in the
Missouri w,n be nte ^
^'"^Ctoagl Saturday in which ^
'" Ifeated Northwestern Uni-)
souri defeatea
versity is a «<=<>" °^fltow in the|
Neosho is the smaUets town ^^^^ I
^"^^ .f Sres of iday's game
:!^'"' f-stiaV' conning direct from
being a ^P*"*' -j ^^ Kansas City
Chicago by air man xo ^^
and thence to Nefba j' .^ .^l
the air mail ^^^-^^f^J^^Lse thej
the showing <l*^;^/ga„e is un-
usual. Orpheum P ^.^^^ ^^^
"'""t they bet-e acquainted with
soon a^ they be ^^^^.^^ ^^^
some of *"*.**,.„* and best of
theaters by t^. f;;,\p to its ad-
news reels which ^\»^^^^P ^„ the
vertising slogan, The first |
scene, the first on the screer^
NEOSHO PAII.Y
DCMOCHAT
NEOSHO, MO.
SMALLEST
TOWN IN THE
WORLD SHOW-
ING FIRST.RUN
PATHE NEWS
RECEIVES
"SPECIALS"
DIRECT BY AIR
MAIL — FROM
CHICAGO TO
KANSAS CITY
—THENCE TO
NEOSHO
Just another example of Pathe Neitos unequalled
service to exhibitors great and small
^€* NEWSPAPER
>/* FILMDOM
ALL THE NEWS
ALLTUE TIME
^OL. XLII No. 64
Thursday. December 15, 1927
S Cents
MN8 MAKES NEW DEAL
WITH U. A. AND LOEW
By ERXESr IV. FHI-DM.fX
Editor "The Daily Film Kciilci'
London. (By Cal)lc) — Joseph M.
chenck's trip to KiiKlaiid and tlie re-
orts linkinjj him witli tlie uronp
K-hind Provincial Cinenuito).;ra|)l)
heaters have not been without re-
sult.
William Kvans who with Lords
\.sh field and Beaverhrook control
Standard F"ilm Co. l/id. and Film In-
restment Co. Ltd.. which, in turn,
ontrol both P.C.T. and I'athe Freres
'inenia, Ltd. and who has just closed
in important deal with First National
nd Stanley, yesterday announced a
iomewhat similar agreement with the
Jnited Artists Theater Circuit. Inc.
lud Loew's. Inc. of New York. The
contract calls for the formation of pro-
ducing and exhibiting companies, in
which the Hnglish group represented
by the Standard Film Co. Ltd. will
hold financial control. The Kvans-
First National deal includes P.C.T..
and its booking time, but the an-
nouncement as concerns United
Artists and Loew's makes no mention
of the circuit.
Consolidation in U. K.
Already Under Way
London— Under the terms of the
deal between FirSt Natiinial and
Stanley and the interests headed by
Lords Ashfield and Beaverhrook and
William Evans, the exchanges of
First National and Pathe Freres
Cinema, Ltd. arc to be merged.
This move is already under way.
The one distributing system to
emerge from the consolidation will
be known as First National- Pathe.
Contract Clause Used to
Stop Film Showings
Bath, N. Y. — Schiiie Theatrical
Enterprises, oiierators of the Bab-
cock here, have been restrained from
supplying films for the weekly enter-
tainments at the State Soldiers'
home, under ruling that films re-
(Continucd on Page 3)
Stanley Denies
Denial that a new Stanley
house is being planned on
Broadway, between 51st and
52nd Sts., was made yesterday
by John J. McKeon of the
New York Stanley office. There
is absolutely no truth to the re-
port.
Block Booking Facing Double-Barreled
Attack in Congress and by Commission
Brookhart Explains the Bill
Washington Bureau of THE FILM DAILY
Washington — Senator Brookhart said yesterday his bill which is
designed to make block booking illegal has been drawn up to rem-
edy a situation in the business which has given rise to much com-
plaint en the part of independent exhibitors.
"Block booking and blind booking, plus the arbitrary allocation
of choice films to affiliated exhibitors, it is alleged, is slowly driving
the independent exhibitors out of business, since they are not able
to compete with the trust controlled theaters which are not subject
to the onerous practices at which the bill is aimed," he said, and
continued :
"Representative independent exhibitors have given assurance
that the bill will have the support of the great body of unaffiliated
exhibitors throughout the country and of the several exhibitor or-
ganizations."
Enforcement of Brookhart
Hill Would He Vested
with Trade Hodv
Full text of the Brookhart
b'll, which would eliminate
block booking, will be found on
Page 10.
NORTH CAROLINA UNIT NO RADICAL CHANCES IN
M.P.T.O.A. SAXE CHAIN PLANNED
Charlotte, N. C. — North Carolina
is the latest state unit to reaffiliate
with the M.P.T.O.A., voting to come
liack into the fold at its sixteenth an-
nual convention, which set a record
for attendance with 150 exhibitors
present.
The organization passed a resolu-
tion endorsing the work of the na-
tional organization under ijresidcncy
(Continued on Page 3)
$250,000 Defense Fund Is
Pledged at K. C. Meeting
Kansas City — Defense fund of
$250,000 as a means of preparedness
against any eventuality such as the
Milwaukee No radical changes
in policy will be made in any of the
45 houses of the Saxe circuit which
will be taken over Dec. 21 by Mid-
wesco, unless the new company see>
fit, John Dillon of Hayden. Stone iK:
Co., stated while here making a sur-
vey in connection with the trans-
fer to the new company.
Dillion stated that all the stock oi
(Continued on Page i)
Status of Poli Chain Is
Subject of Speculation
Boston — Status of tlu- Poli chain,
which on Jan. 1 is to be taken over
by the syndicate headed by Max
(Continued r*/i Pr.nc .M
Do Your Bit TO-DA Y
Yesterday was tlie l)ijJi(est day of the inoiith for the IILM
DAILY RELIEF I'X'XD. Fourteen more reg-ular fellows sent
in their contributions to this worthy cause. The fund, every
dollar of which will go to worthy charity cases in the niotioi*
picture industry, is growing with each new day. There are still
a large number who are overlooking this ojiixirtunity to help
one of the finest causes of the year. If you have not sent in your
check do it RIGHT NOW. 'Read the list every day in THE
FILM D.AILV of those who have already contributed. It is
commencing to look like a Who's Who of New York film circles.
(Continued on Page 2)
i: ,(-11 Bureau of lltE IlLU DAILY
\\ .i.^liington — With the Federal
1 r;ide Commission giving indication
it will stand pat on its cease and de-
list urdcr, and the Brookhart bifl
:ntri (hiced in the Senate expected to
precipitate a hot fight on the issue,
block booking will face a double-
barreled attack.
The Brookhart bill, it is pointed
out, would eliminate the necessity of
a court fight by the commission to cn-
loice its order against Paramount,
i as far as block booking is concerned,
as it outlaws the practice, but in
event it fails c ■■. the commis-
sion still has 1 to the courts
to gain its contention tUat block
booking is illegal.
Introduction of the bill in the Sen-
ate caused no echo at the offices of
the commission where the report on
(Continued on Paae 2)
DETROIT THEATERS LIET
RADIO BROADCAST BAN
Detroit — Six year ban on radio
broadiasting has been lifted by De-
troit tlu aters. Organ Itron'Ir.T-ting by
the Hollywood, led to which
causetl the ban. but i with-
drawal of objections by George W.
Trendli- oi the Kunsky chain, the
field now is wide open to local houses.
Trendle maintains his belief that
broadcasting is wrong, as it consti-
tutes conmefilion to the theater* but
(Continued on Page 3)
Admission Tax Repeal Up
to $1 Approved by House
IVashttiiitxtn liuti'aH i./ liii- i i LM i'.UIA'
Washington — The House of Repre-
sentatives as a committee of the
whole yesterday approved the increase
to $1 in admission tax exemption but
pdoptcd an amendment sponsored by
Congressman La Guardia (NY.) to
impose on com))limentary prize fight
tickets only, the same tax as would
(Continued on Page i)
f^E^
DAILV
Thursday, December 15. 192!
KTHE
•/'FILMDOH
VoLXLIINo. 64 Thursday, Dec. 15, 1927 Prices Cents
lOHN W. ALICOATE
Publisher
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Kalph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York. N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736
4737-4738-4739. Cable address: Filmday,
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel: 'Phone,
Drexel 7000 and Washington 9794. London—
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London. W. I. Bet
lin — Lichtbildbuehne, Friedrichstrasse, 225.
Queber Exhibitors Prepare
to Defend Sunday Shows
Montreal — Exhibitors here and at
Quebec and Hull are preparing a
campaign to combat expected moves
to clamp the "blue" law lid through-
out the province, following action of
the Catholic church in this diocese
asking members to refrain from at-
tending Sunday Shows.
Effort will be made to pass a Sun-
day closing law at the forthcoming
session of the legislature, it is ex-
pected. Elevation of the diocese
archbishop to the rank of cardinal,
with a strong stand against Sunday
shows expected, further strengthens
the "blue" move.
Do Your Bit TO-DAY
(Continued from Page 1)
Add your name without another day's
delaj'.
Among those sending in checks
yesterday were John Flinn, Eugene
Zukor, Earle Hammons, Irving Bris-
kin, Ralph Kohn, Richard Saunders,
A. P. Waxnian, Sam Sedran, A. W.
Smith, Jr., Orson Kilborn, T. J. Con-
nors, Si Seadler, Sam Spring, Eddie
Grainger and an executive who re-
quests that his name be not men-
tioned.
There is no better time to help
this great cause than today. NOW.
Watch This List Grow
U. A. Officials Leaving
Joseph M. Schenck and Al Licht-
man of United Artists, left yester-
day for the Coast. They will be ac-
companied as far as Chicago by Lou
Anger, vice president and general
manager of the United Artists The-
ater Circuit. Schenck will remain
on the Coast indefinitely, while
Lichtman is returning in a few
weeks.
Arthur W. Stebbins accompanied
Schenck and Lichtman.
Back from Coast
Adolph Zukor, Nicholas M.
Schenck and Sam Katz returned
yesterday from Hollywood.
If You Are in the*
Market for Any Kind of
MOTION PiaURE
APPARATUS
CONSULT US AND SAVB
MONEY
BEND FOE OUR PRICE LIST
UIILLOdCHBYS
▼▼no West 32'^St,Ncwyork.N.y.**
Pbons Panna. 0330 [I
Motion Picture Department I
O. 8. «nd CMutdj Agent! tor DebrU ||
II
Will H. Hays
George Weeks
Ed Schiller
D. A. H. Giannini
Jimmy Grainger
Charles B. Mintz
Bruce Gallup
Jim Normanly
Don Mersereau
M. J. Mintz
Victor Shapiro
Moe Streimer
Billy Brandt
Red Kann
Dave Bader
Marvin Kirsch
Leo Klebanow
Tommy Goldberg
J. E. Storey
Frank Walker
Artie Stebbins
Jack Alicoate
W. A. Caliban
Edna Sussman
Harry Reichenbach
Abe Blank
George H. Davis
Nathan Burkan
Ned Depinet
William Massce
William La Portes
Bert Adler
Eddie Grainger
R. A. Rowland
Mrs. Harry ReichenbachAl Boyd
Walter Putter
Gabriel Hess
W. J. German
Henry Ginsberg
C. C. Pettijohn
Budd Rogers
M. C. Howard
Arthur Kelly
Jack Fuld
Chas. G. iStrakosch
Lila Belle Stebbins
Jerry Stebbins
Anonymous
Anonymous
Hugo Kessler
Joe Schnitzer
Dave MiUer
Bill Nolan
W. S. Butterfield
Charles C. Moskowitz
Bob Wolf
Irene F. Scott
Joe Simmonds
Friend of Danny's
E. B. Hatrick
Sam Dembow, Jr.
Lesan Advt. Agency
John Clark
A Friend
Sam Eckman
Anonymous
Al Haretn
Felix Feist
Emo
The Film Bureau
Harry Buxbaum
W. Ray Johnston
Al Lichtman
Jerry Beatty
A. Pam Blumenthal
W. F. Rodgers
J. M. Frere
Elizabeth B. Perkins
Jack Cosman
Walter Eberhardt
A. E. Fair
Bob Lieber
Cliff Hawley
Richard Rowland
Warren Nolan
Harold Franklin
Sam Zierler
Eureka Amusement Co Robert Wolff
Emil Bernstecker
David Loew
E. M. Schnitzer
Joe. J. Lee
Harry Buxbaum
J. Homer Platten
Dave Bernstein
Pat Dowling
Mabel D. Riesenfeld
Eddie Saunders
Bob Lynch
Oscar Neufeld
Walter Lindlar
Barnes Printing Co.
Paul Lazarus
Cresson Smith
Joseph Coufal
Weiss Brothers
Max Roth
L. B. Metzger
Louis Phillips
Leopold Friedman
Frank iSardino
Joe Seidelman
Ned Marin
Tom Wiley
Abe Warner
Regina Crewe
Herb Cruikshank
Irving Briskin
Earle Hammons
John Flinn
Eugene Zukor
Ralph Kohn
Richard Saunders
A. P. Waxman
iSam Sedran
A. W. Smith, Jr.
Orson Kilborn
T. J. Connors
Si Seadler
Sam Spring
Eddie Grainger
Executive
Aim Double-Barreled
Shot at Block Booking
(Continued from Page 1)
the Trade Practice Conference of last
October and further action to be tak-
en on the cease and desist order still
is hanging fire. However, the Brook-
hart bill is expected to find a cham-
pion in the commission which would
find passage of the measure vindica-
tion of its stand in the Paramount
case, and would vest the commission
with administrative power to elimin-
ate the trade practices branded illegal
by the bill.
The provision of the bill, vesting its
administration with the commission,
is regarded as significant, for at pres-
ent, the commission is without any
administrative power, being compelled
to appeal to the courts for power to
enforce its rulings. In this connec-
tion, it also is regarded as significant
that the bill does not attack producer-
distributor theater operation, a prac-
tice which the commission has indi-
cated cannot be opposed on grounds
of legality, except where such opera-
tion is in connection with an unlawful
purpose.
Block and blind booking and alloca-
tion by a distributor of product to
owned or affiliated houses without
giving unaffiliated houses opportunity
to bid for such product, are attacked
in the Brookhart measure, which ap-
parently is an echo of the Trade
Practice Conference, where the prac-
tices were under fire. The commis-
sion's representative, Abram S.
Myers, chairman of the conference,
was dissatisfied with the conference's
outcome, and the drafting of the
measure, therefore, is seen as in line
with the commission's probable view-
point.
Indication has been given that the
commission faces a long court fight
on enforcement of the cease and desist
order, and passage of the bill, it is
pointed out, would circumvent the
necessity of that litigation, so far as
the commission is concerned. In ad-
dition, its enactment automatically
would extend the order to all com-
uanies in the industry. On the other
hand, introduction of the bill, still
leaves open to the commission an ap-
peal to the courts to enforce the cease
and desist order.
Sen. Brookhart, outstanding mem-
ber of the insurgent Republican
group, occupies a strong position in
the Senate. The group, which holds
the balance of power in the Senate,
has shown that it is not averse to
lining up with Democrats to secure
passage of its program.
Interstate Installing Movietone
Four theaters of Texas and Alaba-
ma controlled by the Interstate
Amusement Co. will be equipped to
show Movietone productions for the
first time during the Christmas holi-
days, contracts for the necessary
Western Electric equipment having
been signed by Karl Hoblitzelle, pres-
ident of Interstate Amusement. The
houses are Majestic, theaters of Ft.
Worth, Dallas and Houston, Tex.,
and the Ritz, Birmingham, Ala.
Freider Gets Hudson House
Hudson, N. Y. — The Park has been
acquired by H. H. Freider.
»-" --»».
AMALGAMATED
VAUDEVILLE AGENCY
Attractions for
Picture Theatres
Standard Vaudeville Acts
1600 Broadway, New York City
Phone Pcnn. 3580
a drama ofemotioh
PICTURES^
CORPORATIONj
\-:i SAMUEL ZIERLER ^resden,
■J"^"
THE
Thursday, December 15. 1927
North Carolina Unit
RejoinsM.P.T.O.A.
(.Continued jiom I'aye I)
of R. F. (l\te) Woodluill, statiiij;
that "a real spirit of contulcncc and
co-operation lias hc.min to make its
appearance witliiii the industry."
Cliarlcs \V. l'ic(|iiet was reelected
to tiie presidency of the organization.
Other officers are: U. K. Rice and
W . E. Stewart, vice presidents, ami
Nat L. Royster, secretary-treasurer.
Establishment of a membership
committee to pass upon <iualitications
of proposed mend)ers, and to guard
against sharp practices in the state,
and conducting of an open meet-
ing for a joint discussion of mutual
problems between exhibitors and e.\-
changemen, were chief developments
of the meeting, which culminated
with a banquet at which Rev. Mur-
dock McLeod, Presbyterian minister
of Pinehurst, was toastmaster. Speak-
ers included, in addition to Woodluill:
C. C. Pettijohn, head of Film Boards
of Trade; A. Julian Brylawski, chair-
man of the M.P.T.O.A. board of di-
rectors; Frank G. Conklin of the na-
tional organization's service depart-
ment and William James, head of
the Ohio unit.
And That's That
No Radical Changes in
Saxe Chain Planned
(Continued from Page 1)
the Midwesco is owned by Wesco,
controlled by the following five vot-
ing trustees: Richard F. Hoyt. New
York; Robert Licber. Indianapolis;
Abe and Mike Gore, Los Angeles,
and himself.
Some real estate will change hands
n the deal. Whereas it was original-
ly reported that in cases where Saxe
owned the theater buildings leases
would be given to Wesco it now de-
velops that some of these buildings
will be sold outright.
One of the things remaining is to
get the formal consent of the stock-
holders of the corporations control-
ling Saxe theaters to the sale of these
corporations' assets to Wesco. The
tockholders of some of these corpora-
tions have met informally and de-
cided that they would sell, but formal
nu'etings with the taking of a vote,
are necessary to make the transfer
legal.
No Statement on Attitude
of Other Factors of Pool
Minneapolis — No statement is
Iforthcoming on the probable attitude
of Northwest Theaters (Finkelsteiii
& Ruben), on proposed pooling of
the circuit's chain of approximately
140 theaters in Midwesco, controlled
by Wesco. Negotiations for the pro-
posed merger, which also proposes to
include the Skouras Bros. St. Louis,
holdings, and the Circle Theaters firm
in Indianapolis headed by Robert
Lieber, continue.
Added To Capitol Staff
Arthur Anlardt has been added to
the managerial staff of the Capitol,
New York.
By FIUL M. DALY
B
l'"TWEEN pictures, which arc
scarce in the East nowadays,
Dorothy Henry is posing for Howard
Chandler Christy, who is pretty well
known as an artist.
The producers of- Broadway revues
evidently want the theater to be all
undressed up and no plays to go. —
Life.
Basketball is due to receive some
attention from the film industry.
The M. P. Basketball League will
get under way this evening at Sav-
age's Gym when the M-G-M
(luintet will shoot against the Para-
mount Five and Consolidated Lab-
oratories and Fox will scrap it out.
There is no place on the stage for
fast women, and that probably ac-
counts for the fact that so many of
them take 30 years to reach the age
of 21— The Quill.
Contract Clause Used to
Stop Film Showings
(Continued from Page 1)
leased are for showing at specific
theaters only.
A year ago the Schine interests,
through the courts, had the weekly
film shows at the Home stopped on
the ground they constituted unfair
competition as no admission or only
a nominal sum was charged. Since
then, the Schines had been furnish-
ing the films. The board of man-
agers of the home claims to be with-
out funds to obtain films, so the
shows will probably be discontinued.
"Uncle Tom" in England
London — "Uncle Tom's Cabin"
now is playing its British pre-re-
lease at the Pavillion.
Sued by Film Firm
Stadium Pictures have brought suit
for S25,000 damages against Mickey
Walker, middleweight champion, al-
leging the fighter has broken a. con-
tract to make 12 two reel films.
Robertson Back from Abroad
John S. Robertson, director, has
returned from a trip to PZngland. He
leaves in a few days for Hollywood.
Lya De Putti in N. Y.
Lya de Putti, German actress, has
returned to New York after pro-
ducing a picture in Berlin. She
leaves for Hollywood in a few weeks,
to complete her contract for a third
picture for Universal. This probably
will be "Polish Blood."
Grey Goes to Boston
Albert Grey, head of the Para-
mount roadshow department, hopped
ofif yesterday for Boston to launch
the indefinite engagement of "Wings"
at the Tremont opening Dec. 19. On
the same evening "Wings" begins a
limited engagement at Werba's
Brooklyn theater.
Detroit Theaters Lift
Radio Broadcast Ban
(Continued from Page 1)
withdrew objections when he found
other local showmen felt dilTerenlly
about the matter.
The Michigan has concluded an
agreement for broadcasting and other
Kunsky theaters are expected to fol-
low suit.
Status of Poli Chain Is
Subject of Speculation
(Continued frum I'agc I)
Shoolman, continues as a subject of
speculation.
With Keith-Albee, in association
with Stanley making plans to invade
Poli towns, there is in circulation a
report to the effect that West Coast
may be considering a deal for the
houses. This, however, is considered
improbable, in view of the Coast
chain's attitude toward Stanley, with
which firm it works in co-operation
in management of F"irst National.
Meanwhile, Shoolman is reported
planning to operate the chain himself.
Admi.ssion Tax Koptal I'p
to $1 Approved by House
(Lun/invrii jiotn I'aae \)
apply to corresponding paid admiii-
sions.
The House refused 99 to 67 to
adopt a motion by Rrp Kaincy (III.).
to limit ai)plication of the tax to 25
l><r cent on prize fight srats selling at
$5 or more and also refused 124 to 81
to provide sjiecific excniptif>n forthc
drama. Efforts of Ke|i. Bloom of
•N'ew York to increase the exemption
to $1.50 and later to cut the tax to
«iie-half cent for each ten cents were
defeated.
Grossman Dies in Paris
Word has been received by Julius
Singer of the death in Paris Nov. 11,
of Harry Grossman, director general
of the Societe "Les Films Celebres."
Grossman was the originator of the
Mutt and Jeff cartoons in film form,
later becoming associated with Al-
liaiice Pictures. He went to Europe
four years ago.
$250,000 Defense YunA Is
Pledged at K. C. Meeting
(Ci/nlinurd from Page I)
labor trouble recently experienced by
exhibitors of Minneapolis and St.
Paul, was pledged at the Kansas and
western Missouri exhibitor unit con-
vention here.
ReaHiliation with the M.P.T.O.A..
from which the organization with-
drew several years ago, was voted at
the sessions. Other subjects under
discussion were the Trade Practice
Conference, proposed changes in the
standard exliibition contract, block
booking, the "music tax," non-the-
atrical competition. Sunday closing,
home films, Sunday closing and ad-
verse legislation.
Consensus of opinion, in discus-
sions on block booking, was that
much of the fault of the practice is
with the buyer, rather than the sell-
er.
IN THE LIGHTS
HACK SENNETT
CONEDIE/
THE FEATURED ATTRACTION
ON THE BEST MARQUEES
Pafhe
CUmE WINDSOR
in
THE OPININfi NIG
with JOHN BOWfRS
E. AITH WAUr-
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1
0/^^ILY Thursday, Dec. 15, 1927
i(Jllf>>^^Ia(A/i^
Contract Negotiations Continue
Mack Sennett to Move to New Studio in February — Tiffany-Stahl Dickering Four Picture Contract
with Jack Dempsey —Paramount Renews Contract with Marion and Thompson— Other Wired News
ACADEMY TO DRAFT PACT
AS EQUITY WITHDRAWS
Players are continuing with their
efforts to se'cure a uniform contract,
independent of Equity, and indica-
tions are that they are prepared to
accept stoically Equity's action in
dissolving the executive conuuittee
of the Hollywood branch.
This action followed decision of
the players to abide by producers'
edict in refusing to negotiate the con-
tract with Equity, and intend to con-
tinue their efforts to obtain the con-
tract through the Academy of M. P.
Arts and Sciences.
A standard contract for free-lance
players has been drawn up to be
submitted to producers and later to
the actors' branch of the Academy.
This is expected to be put into ef-
fect soon, probably by the first of
the year, and will be followed by
negotiations for a standard contract
for all studio workers.
Equity rescinded the official status
of the Los Angeles executive com-
mittee stating that the policies of the
committee are contrary to the poli-
cies of the association. In further
deliberations, co.mmittee members
must act as individuals and not as
officers of Equity.
Katherine Albert Heads
Women Screen Publicists
Katherine Albert is new president
of the Women Screen Publicists.
Other offi^cers are: Jane McDonald,
vice president; Lillian Gale, secre-
tary and treasurer; Shirley Moor-
man, auditor; Carolyn Wagner, hon-
orary president.
Change in "Fallen Angels" Cast
Crauford Kent has replaced Ward
Crane in cast of "Fallen Angels,"
Norman Kerry vehicle now under
production at Universal.
Seeking Conrad Veidt
Conrad Veidt is reported being
sought for a role *ln "The Patriot,"
new Emil Jannings .picture. Veidt is
under contract to Universal.
Kane Signs Bodil Rosing
Bodil Rosing has been cast for a
role in "Move On," new Robert
Kane picture in which Chester Conk-
lin is to be feature^.
Complete "Ridinig for Fame"
Hoot Gibson has completed "Rid-
ing for Fame," the first under his
new contract, written and directed
by Reeves Eason.
Seeking Dempsey ?
Tiffany-Stahl is dicker-
ing for a contract with
Jack Dempsey, it is under-
stood. The proposed agree-
ment calls for starring roles
in four pictures.
Marlon and Thompson Sign
New Paramount Contracts
George Marion^ Jr., title writer, and
Keene Thompson, scenarist, have
signed new contracts with Paramount.
Alarion's latest is "The Legion of the
condemned" companion picture tc
'Wings," directed by William Well-
man, and wliich is now bcuig filmed
at Hollywood with Gary Cooper and
Fay Wray in the lead.
Taurog Again Directs Hamilton
Norman Taurog again will direct
Lloyd Hamilton in the comedian's
next comedy for Educational.
Cast for Lupino Lane Comedy
Anita Garvin has been cast for
Lupino Lane's new Educational com-
edy. Wallace Lupino, Lane's
brother, is in the cast.
Harlan in Denny Cast
Otis Harlan has been added to
cast of "Be Yourself," Reginald
Denny's next, being directed for
Universal by William A. Seiter.
Mary Nolan plays opposite.
Completing Lila Lee Film
Charles Hunt is completing direc-
tion of "You Can't Beat the Law,"
in which Lila Lee plays the lead with
Cornelius Keefe opposite.
Assisting Tom Terriss
Ray McCarey is assistant to Tom
Terriss in direction of "Beyond Lon-
don Lights" for FBO.
"Connie" to Make Stroheim Story
Eric Von Stroheim is engaged in
scenarizing his story "East of the
Setting Sun," which will serve as
Constance Talmadge's next screen
vehicle.
James in Barthelmess Cast
Gardner James has been cast for
"The Little Shepherd of Kingdom
Come," starring Richard Barthle-
mess under direction of Al Santell for
P'irst National.
"Ramona" Being Edited
Edwin Carewe now is cutting "Ra-
mona" at Tec-Art.
SENNEn TO MOVE TO
NEW STUDIO SOON
Mack Sennett will reopen his stu-
dio after the holidays. Several pic-
tures will be produced at the plant,
after which activities are expected to
1)6 transferred in Feb. to the new
studio at Studio City, now being
rushed to completion. The new stu-
dio is being erected at a cost of
$800,000.
"Bantam Cowboy" Under Way
Louis King has started production
of "The Bantam Cowboy," starring
Buzz Barton for FBO. Dorothy
Kitchen plays the feminine lead.
N. Y. Trip Planned by Wellman
William Wellman, who is directing
"The Legion of the Condemned'" for
Paramount, is planning a vacation
trip to New York.
Cast for Beery-Hatton Film Lead
Nancy Carroll has been cast for
the feminine lead in "Partners and
Crime," next Wallace Beery-Ray-
mond Hatton vehicle.
Columbia Making "Lady Raffles"
Roy Neill is to direct "Lady Raf-
fles" for Columbia. No lead has as
yet been selected.
Fox Signs Lehrmann
Henry Lehrmann has been signed
by Fox to direct added scenes for
the comedy team of Sammy Cohen
and Ted McNamara in their next
co-starring picture as yet untitled.
Starts "Trail of Courage"
Production has started on "The
Trail of Courage," with Bob Steele
and Dorothy Kitchen featured. Wal-
lace Fox is directing the picture for
Fox.
Richard Dix's Next
Northern California has been se-
lected as the locale for the next Rich-
ard Dix production, which is adapted
from Izola Forrester's story "Wo-
man Trap." The director has not
been selected.
'Fire Mountain" for Jacqueline Logan
Jacqueline Logan's next produc-
tion for Cecil B. De Mille will be
"Fire Mountain."
FBO Signs Charley Byer
Charley Byer has been signed by
FBO for the featured comedy role in
"Alex, the Great," which Dudley
Murphy will direct from the storv by
H. C. Witwer.
A Little
from **Lots**
By RALPH fVILK
II
Hollywood
JEAN HERSHOLT did not have
far to go for his next story. His
neighbor in Beverly Hills is Ben-
jamin S. Kutler, whose original, "The
Braggart," was bought by Universal
for jean's use.
* * *
By the way, Ben is a writer who
has no immediate use for $5,000. That
is the amount paid for his story, and
Ben carried the check on his person
for ,50 days before cashing it. In the
meantime, he showed the check to
various friends. Ben made his money
in Wall street and when he retired,
he sold his New York stock exchange
seat for |14S,000 making a profit of
$50,000 on the sale. Before enter-
ing Wall street several years ago,
Ben was a scenarist for Pathe, Metro
and other companies.
:ii * *
Oil)- old Freddy Newmeyer is part
owner of a gold mine at Sonora,
Calif. His partners are Reginald
Denny, Bill LeBaron and Gregory
LaCava.
* 4i *
"How would you like a big steak
dinner at the Tavern?" Freddie asked
us. We immediately had visions of
a large repast. "And then go to a
big fight at the Garden?" However,
Freddie was only reminiscing of his
visits to New York.
Keep your eye on Margaret Lee,
a newcomer. When her pictures
com,e to Fairfield, Idaho, she is
certain to get plenty publicity, as
Fairfield is her home town.
* * *
Matt Taylor, tennis star, has little
time for the court sport. Matt has
been working on the continuity and
adaptation of "Skinner's Big Idea."
* * *
The Paramount lot looked like a
bit of old London t'other night. Row-
land Lee was shooting scenes for
"Doomsday," while Tom Terriss ivas
Rlmlvg "Beyond London Lights," for
FBO.' Tom's daughter, Mildred, is
making her screen debut in his
picture. Although only 17, Mildred
is a globe-trotter and has made 12
trips across the Atlantic.
* * *
A 75 piece band of the 160th In-
fantry has been used for the past few
davs in Charlev Chase's new com-
edv which hasn't been titled as yet.
The picture, which has a small town
political background, is being direct-
ed by James Parrott and supervised
by Leo McCarey. Edna Marion and
Eugene Pallette are in the cast.
I
HERE'S A NEW TEAM FOR
YOUR FANS TO ADMIRE!
William Fox Presents
SHARP SHOOTERS
GEORGE O'BRIEN LOIS MORAN
The clean but devil-may-care heart of a hard-fisted young
;ob from one of Uncle Sam's ships — Morocco nights — the
ove-light that lies in the trusting eyes of a tender young
girl — the conflict of heart's desire and duty's call. An
audience picture supreme, teaming George O'Brien and
Lois Moran. Story by Randall H. Faye.
J. G. BLYSTONE Production
^!>
and-a-quartcr of entertainment
')')
MADGE BELLAMY in "SILK LEGS
with JAMES HALL and Joseph Cawthorn
Youth, Beauty and Personality in the spirit of the day! Stone Age! Iron Age!
Bronze Age! And now we have the Silk Age — with every woman claiming
as her right a peaches-and-cream satin complexion and fine-spun silk to adorn
her legs. Madge Bellamy triumphs as the exponent of civilization's uhimate
demands — Silk Legs, modern woman's mark of emancipation from the dark
ages of dust-trailing skirts (when legs were suspected but not visible). Un-
doubtedly one of Bellamy's biggest hits. Story by Frederica Sagor.
ARTHUR ROSSON Production
WHO PLAYS with FOX PROFITS iv i
I
headed by Louise Brooks.
Here s a sample assort-
ment of the fair array.
<?C
William Fox presents
VICTOR McLAGLEN in
A GIRL IN EVERY PORT
with LOUISE BROOKS
9^
What a theme for a McLaelen picture ! A girl in every
port — romance in every clime — virile adventure over
the Seven Seas! An important production, as great
as its theme, planned and produced as a big time per-
former in first run houses.
Besides Victor McLaglen, starred for the first time,
the cast boasts ten leading women, Louise Brooks,
Gladys Brockwell, Myrna Loy, Sally Rand, Eileen
Sedgwick, Elena Jurado, Natalie Joyce, Maria Casa-
juana, Dorothy Mathews, Natalie Kingston; also others.
Robert Armstrong, William Demarest, and Francis
McDonald are among the men.
Audience demand is already created for this McLaglen
epic. Keep the patrons of your theatre informed.
Story by J. K. McGuinness
HOWARD HAWKS Production
WHO PLAYS with FOX PROFITS with FOX
THE
Thursday, December 15, 1927
2^^
DAILY
LAST MINUTE DEVELOPMENTS IN
THE INVESTMENT FIELD AND THE
DAY'S QUOTATIONS ON FILM ISSUES
Financial
HOW BANKERS VIEW MOTION PIC-
TURE*—WEEKLY RESUME OP IN-
DUSTRY'S FINANCIAL STRUCTURE
BEn[R BUSINESS BUREAU
WORKS TO PREVENT f BAUD
By EDIVAKD L. GREENE.
General Manager, National Better Business
Bureau
Workitig a hardship on the entire
industry are the stock frauds and
fake schemes promoted in connection
with film ventures. Failure of such
schemes reflects to the discredit of
the entire industry, despite the fact
that the industry is bending its
efforts to protect the public from
fleecing. Exhibitors everywhere can
aid in the ivork by cautioning pa-
trons against questionable ini'est-
ment schemes. The accompanying
article, is the first of a series by
Edward L. Greene, general manager
of the National Better Business
Bureau, outlining the work being
done to prei'ent film frauds.
One of the most effective pieces
of machinery ever set up to protect
the public against unwise investment
of its money in questionable motion
picture projects was put into opera-
tion some four years ago when the
M. P. Prod, and Dist. of America,
Inc., of which Will H. Hays is presi-
dent, offered their assistance to the
National Better Business Bureau in
investigating not only fake stock
promotions but also questionable act-
ing and scenario "schools" that did
not live up to their advertised and
verbal representations.
The protective work in which the
motion picture industry thus became
a pioneer has since been broadened
extensively by the Better Business
Bureau so that today the principle is
applied to some 24 of the larger in-
dustries in the United States.
The National Better Business
Bureau, whose work under the name
of the National Vigilance Committee
began in 1914 on a modest scale,
now supplies protective information
to thousands of stockholders and em-
ployes throughout the United States.
The motion picture industry, de-
veloping in a comparatively few years
until it is now the fourth largest in-
dustry in the United States, o{^ned
up a wide field for imposters.
Loew Again Leads Field
in Picture Issues Trading
By WILLO
With aggregate turnover of picture stocks for last si.x days trading
approximating 174,840 shares, Loew again led the field with total of 8.?.2(XI,
despite its daily fractional loses since announcement Monday of an extra
dollar disbursement to shareholders of record Dec. 20. Paramount fol-
lowed closely with 68,000 shares. The stock closed Thursday at W/j,
gained ^ Friday, lost ^ Saturday and started its new upward movement
Monday with a fractional gain of %. Tuesday's closing found Paramount
still forging ahead with a gain of If^ which was followed by a slight de-
cline yesterday of % closing at 109J^, The stock goes ex-dividend today.
Rights are now selling at lyi-
First National registered new high for all time yesterday when the
market closed with a gain of %. The stock has been selling at 104'/'. a
new high recorded two weeks ago, and closed yesterday at 105 /•. Motion
Picture Capital, which has been figuring at 7 for quite some time hit 8'/>
yesterday with a substantial gain of -5^. Universal, dallying about 99 man-
aged to climb to 100, a new figure that has not been seen for several months.
Fox "A" was not devoid of interest. The issue reached 795/> Monday
after closing Thursday at 77^. Yesterday's final was 78;-<; after a loss of ^.
M-G-M preferred continues at 25J4-
Theater stocks in general were dull and uninteresting save for announce-
ment by Orpheum that stock for new Keith-.Mbee-Orpheum Corp. will be
traded in on an even basis. All interests in B. F. Keith Corp., Orpheum.
K-A Vaudeville, Greater Vaudeville Theaters and Moss will be included
in the merger. Stock will be ready for the public sometime in January,
according to announcment. Yesterday's closings follow:
NEW PARAMOUNT
Theatre Brokers
WE
Buy — Sell — Lease
Promote — Finance
Motion Picture Theatre Anywhere
Softerman Bros., Inc.
1560 B' way New York City
Phone Bryant 1607-8-9
High Low
Amer. Seat. Vtc 41fg 41
*Amer. Seat. Pfd
♦Balaban & Katz
*Bal. & Katz Vtc
Kastman Kodak 167^ 166
♦Eastman Kodak Pfd ....
*tFilm Inspection ....
*First Nat'l Pfd
Fox Film "A" 79 78!^
tFox Theaters "A" 22 21j4
*Internat'l Project ....
Keiths 6s 46 100^ 100^
Loew's, Inc Sg'/^ SS'A
ttLoew's. 6s 41ww 99^ 99
ttLoew's, 6s 41 .x-war 106^4 106H
♦M-G-M Pfd
M. P. Cap. Corp S'A 8^
Pathe Exchange 4^ 4^
tPathe Exch. "A" 23% 22'^
ttPathe Exch. 7s 37 80^ 80^4
Paramount F-L 110>^ 10954
Paramount Pfd 121^^ 121 14
tiPara. Bway. S^^s 51 101'/4 10154
"A" 26 38
Units 28 31
Common 6!/4 7;4
**S'kouras Bros 35 36
Stan. Co. of Amer 57.>4 5654
fTrans-Lux Screen 4% 4'A
♦♦United Art. Common .14 15
♦♦United Art. Pfd 80 85
♦Univ. Pictures
Univ. Pict. Pfd 110 99'4
tWarner Bros 1154 H^
Warner Bros. ".V 22f4 22
♦♦Roxy
♦♦Roxy
♦♦Roxv
Close
4VA
48
6m
73V^
166
128'^
5
104.^
7854
2154
10
10054
58^
99
10654
2554
854
4Vi
22V2
8054
109.^
UVA
mv2
S7y,
26%
100
1154
22^
Sales
200
700
7,000
7
5,211(1
57
A(,
600
400
1.300
14
5.900
100
4
1.500
110
100
2.200
* Last Prices Quoted
t Curb Market
*♦ Bid and Asked (Over the Counter)
tt Bond Market
NOTE: Balaban & Katz is listed on the Chicago Board, Skouras on the
St. Louis S«tock Exchange and Stanley Company in Philadelphia. All
other issues listed above are traded in New York.
BOND
NOW ON MARKET
Oflcriiig is being made of $2,500,-
000 first mortgage real estate 6 per
cent sinking fund gold bonds of the
Allied Owners Corp., covering sites
leased to Paramount on which the-
aters will be built. There arc five
projects, to be built at the following
locations: l-"latbusli and Tildcn Ave.,
Brooklyn; the entire block on De
Kalb Ave. between Hudson Ave. and
De Bcvoisc Place, Brooklyn; Ja-
maica Ave. and Merrick Boulevard,
Brooklyn; an entire block at Sara-
toga and Pitkin Aves., Brooklyn; and
a site at Birmingham. Ala., located
at Third Ave. North and 18th St.
scy. Stuart & Co., Graham, Parsons
& Co. and Bonbright & Co.
Toronto Chain Purchased
For $28 a Share, Is Report
Toronto — Purchase of Eastern
Theaters, Ltd., operating a chain of
theaters in Ontario cities, was com-
pleted during the year at $28 a share,
states the eighth annual financial
statement of Famous Players Cana-
dian recently issued and showing that
gross profit for the year ended Aug.
27 exceeded $1,000,000. Business for
the first quarter of the new fiscal
year will show an increase over the
same period last year, N. L. Nathan-
son, managing director, pfedicts.
EDWARD B.SMITH
&C0.
Members Niw York, Philadtlfbia
and Boston Stock Exthan^is
Corporate
Financing
Philadelphia
New York * Boston
THE
10
DAiLV
ThurEday, BccsmbDr 15, 1927
Brookhart Bill Aims at Regulation
LAUNCH DUAL ATTACK
ON BLOCK BOOKING
Text of the Brookhart bill is as
follows :
To prevent obstruction and burdens upon
interstate trade and commerce in copyrighted
motion-picture films, and to prevent the re-
straint upon the free competition in the pro-
duction, distribution, and exhibition of copy-
righted motion-picture films, and to prevent
the further monopolization of the business
of producing, distributing, and exhibiting
copyrighted motion pictures, by prohibiting
blind booking and block booking of copy-
righted motion-picture films and by prohibit-
ing the arbitrary allocation of such films
by distributors to theaters in which they or
other distributors have an interest, direct or
indirect, and by prohibiting the arbitrary
refusal to book or sell such films to exhibitors
in which they have no such interest.
Be it enacted by the Senate and House of
Representatives of the United States of Amer-
ica in Congress assembled, (a) For the pur-
pose of this Act "motion-picture film" or
"film" or "films" shall mean copyrighted mo-
tion-picture film such as is commonly trans-
ported in interstate commerce for exhibition
in motion-picture theaters. The word "per-
son" shall be construed to import the plural
or singular, and shall include individuals,
associations, partnerships, corporations, and
trusts. The word "producer" shall include
any person engaged in photographing scenes,
plays, entertainments, events or scenes of
news interest, or historical or educational
value, and the like or negative motion-picture
film for the purpose of making positive prints
therefrom or otherwise for exhibition in mo-
tion-picture theaters, whether or not such
person also is engaged, directly or indirectly,
in the distribution or exhibition of such films.
The term "distributor" shall include any
person engaged in selling, leasing, or rent-
ing copyrighted motion-picture film to ex-
hibitors, whether or not such person also
is engaged, directly or indirectly, in the
production of such films. The term "exhibi-
tor" shall include any person owning or op-
erating a motion-picture theater or theaters
or other place where motion pictures are
regularly exhibited as all or part of a pro-
gram of entertainment, whether or not such
person also is engaged, directly or indirectly,
in the production or distribution of films.
The "booking" of a film is the making of a
contract of lease, license, or sale between a
distributor and an exhibitor, whereby the
latter is given the right to make public ex-
hibitions thereof. The words "interstate
commerce" shall be construed to mean com-
merce between any State, Territory, or pos-
session, or the District of Columbia, and
any place outside thereof; or between points
within the same State, Territory, or pos-
session, or the District of Columbia, but
through any place outside thereof, or within
any Territory, or possession, or the District
of Columbia.
(b) For the purpose of this Act (but not
in anywise limiting the foregoing definition
of interstate commerce) a transaction in re-
spect of any copyrighted motion-picture film
shall be considered to be in interstate if
the film is a copy or reproduction of a nega-
tive or positive film and is part of that
current of commerce usual in the motion-pic-
ture industry whereby films are sent from
one State to another with the expectation
that they will circulate in two or more States,
being leased first to one exhibitor and then
to another until the film has been exhibited
.such number of times that the public de-
mand for exhibitions thereof has been met,
including in addition to cases within the
above general description, all cases where
films are shipped by distributors located out-
side a State into that State to any branch
or agency owned or controlled by such dis-
tributor. Films normally in such current
of commerce shall not be considered out of
such commerce through resort being had to
any means or device intended to remove
transactions in respect thereto from the pro-
visions of this Act. For the purpose of
this paragraph the word "State" includes
Territory, the District«of Columliia, possession
of the United States, and foreign nation.
Sec. 2. In the course and conduct of the
motion-picture industrj the producers own
;ind or operate studios in the States of Cali-
fornia. New York, New Jersey, and other
States where they make or i)roiluce motion-
picture films. Jn the production of mo-
tion-picture films large quantities of un-
exposed negative and positive films arc
shipped from other States to the studios.
At the studios and on suitable sites called
"locations" scenes are photographed upon
reels of negative film, and the negative film
is developed and edited, and at least one
positive film is made. The negative film is
then shipped from the studios to laboratories
located sometimes in the same States and
sometimes in a different State, where as
many positive prints are made as may I.e
necessary to meet the demand for the films.
The positive films being then 'covered by
copyright are distributed by distributors to
exhibitors in the several States. When the
films are projected by an exhibitor upon a
screen the final stage of the photographic
process takes place and there is then de
picted what is commonly known as motion
pictures. To facilitate the delivery of mo-
tion-picture films to the exhibitors most dis-
tributors have established branch offices
throughout the United States known as "ex-
changes," where negotiations for the bonk-
ing of films are conducted with exhibitors.
From the-e exchanges, located in the prin-
cipal cities in the various sales distr cts
throughout the United States^ service is given
to smaller cities and towns in contiguous
territory, the films in passing between the
exchange and the exhibitor frequently cross-
ing State lines.
Sec. 3. A continuous supply of attractive
motion-picture subjects is essential to the
successful conduct of a film exchange or
motion-picture theater. Certain producers
and distributors who by means of direct
ownership or through total or partial stock
control, leases, operating agreements, or
otherwise are also exhibitors enjo_y a con-
trolling advantage over distributors and ex-
hibitors who are not so .affiliated. Such con
trolling advantage is theirs by \irtue of con-
trolling the production as well as the distri-
bution and exhibition of films. Their con-
trol of production and distriltution has re-
sulted in conditions that have made it nec-
essary for many exhibitors to affiliate with
the producers and distributors in order to
obtain an adequate supply of suitable mo-
tion-picture subjects, such affiliations being
established by meatis of giving to a producer
or distributor control of such exhibitor's the-
ater or theaters through total or partial stock
control, leases, operating agreements, or
otherwise, or by former exhibitors acfjuir-
ing a substantial interest or control in a
producer or distributor. As a reFult of this
condition, theaters controlled by or affiliated
with one distributor are in many cases op-
erated by another distributor. There is an
increasing number of cases of control of a
theater or group of theaters by two or more
distributors. Such common, interlocking in-
terest and control by one distributor in the
theaters of another distributor results in re-
stricting the supply of suitable copyrighted
motion-picture films obtainable by exhibitors
who are not so affiliated with a producer or
distributor. The continually increasing con-
trol of motion-picture theaters by producers
and distributors restilts in restricting the
number of motion-picture theaters in which
may be exhibited the film productions of pro
ducers and distributors not affiliated with
motion-picture theaters.
Certain practices have grown up in the
distribution of films the continuance of which
tends to increase the restrictions a1)0ve de-
cribed and threatens to create a monopoly in
the business of producing, di.itributing. :!nil
exhibiting copyrighted motion picture-. Thrs-
practices consist of (a) Iilind booking an '
block liooking (b) unfair discrimination in
the allocation of product in favor of exhibi-
tors afiiliated with producers and distributor
and to the prejudice of exhibitors not si
affiliated.
Blind booking and block booking is the
system of booking films whereby the exhi-
bitor is denied the right to view the jiroducl
he is to lease and to select such part thereof
as he deems suitable to the tastes of his
public, but is required to lease all of th:'
product of a given distributor offered for
release during a given perioil long in advance
of the time when the product is to lie i\p
livered and often before the making of such
product has been commenced. This system
of "blind booking" and "block Ijooking"
makes it incumbcnl upon an txhiliitor to lea ■-
films which are not suitable for his needs
and which he does not want in order to ob-
tain films which from the descriptive matter
' he concludes his patrons will demand and
which he nm^t have in the successful con
lUict of \\\- business. This system of blind
and block liooking of films reipiircs the ex-
hibitor to show films of iioor quality or to
suffer the loss of the rental on such films,
and precludes the small producer having only
a few films a jear or any other producer
or distributor having no theater affiliatians.
from competing with the producers and dis-
tributors liecause the latter by block booking
successfully monopolize the |>laying dates of
the exhibitors.
This practice of blind and block booking i^
fre<|uently waived for the benefit of theaters
affiliated with producers and distributors.
By the practice of arbitrary allocation of
product theaters affiliated with jjtoducers and
distributors are arbitrarily given the choice
of product without affording the unaffiliated
exhibitor competing with such controlled or
affiliated theater the opportunity to bid or
compete for such choice product.
Sec. 4. Six months after the date of this
Act it shall be unlawful for any producer or
distributor of copyrighted motion-picture films
in the current of interstate commerce to lease or
offer for lease for exhibition in any theater or
t-heaters copyrighted moiicn-picture films in a
block or group of two or more films at a des-
ignated lump-sum price for the entire block or
group only and to require the exhibitor to lease
all such films or permit him to lease none ; or to
lease or offer for lease fcr exhibition such
motion-picture films in a block or group of
two or more at a designated lump-sum price
for the entire block or group and at separate
and several pricefj for separate and several
films, or for a number or numbers thereof
less than the total number, which total or
lump-sum price and separate and several prices
shall bear to each other such relation as tO'
operate as an unreasonable restraint upon the
freedom of an exhibitor to select and lease for
use and exhibition only such film or films of
such block or group as he may desire and
prefer tO' procure for exhibition, or shall bear
such relation to each other as to tend to re-
quire an exhibitor to lease such an entire
block or group or forego the lease of any por-
tion or portions thereof, or shall tear such
relation to each other that the effect of such
proposed contract for the lease of such films
may be substantially to lessen competition or
tend to create a monopoly in any part of the
certain line of commerce amoing the several
States, to wit, the business of production,
distribution and exhibition of motion-picture
films.
Sec. 5. After eighteen months from the
date of this Act it shall be unlawful for any
producer or distributor of motion-picture films,
in the current of interstate commerce, to
make or enter into any contract, agreement,
or arrangement for the leasing of any film or
films for exhibition to the public, unless such
copyrighted film or films have been completed
and are available for immediate release and
without first affording the exhibitor desiring
to lease such film or film.s an opportunity to
view a projection of such film or films upon
a screen if he so desires.
Sec. 6. After six months from the date of
this Act it shall be unlawful for any producer
or distributor to allocate, lease, or rent copy-
righted films to theaters which are affiliated
directly or indirectly with such producer or
distributor or with any other producer or
distributor without affording all competing
exhibitors an equal opportunity to bid for
such films in free and open competition.
Sec. 7. Administration of this Act is vested
in the Federal Trade Commission, which is
hereby authorized and empowered to make
suitable rules and rcgu'aiions f-^r g''-'ng e'Oct
to the provisions hereof, including the power,
after full hearing, to fix the differentials wh ch
may be observed between the price of a b'ock
or group of films and the price of a separate
and several film or films less than such block
or group as mentioned in section 4 of this
Act.
Sec. 8. Any person who shall knowingly
and willfully violate any provision of this Act
or any order, rule, or regulation made by the
Federal Trade Commission, shall, upon con-
viction in any district court of the United
States, be sentenced to a fine or not more
than $10,000 and not less than $1,000, or to
imprisonment for more than one year or to
both such fine and imprisonment, in the dis-
cretion of the court.
PATHE presents
LEO
HALONET
"¥HE *Ph
PEVIL'S
TWIN
by
FORD I. BEEBE
Directed by
LEO MALONEY
Arranged for screen
presentation by
FORD I. BEEBE
Pafh6has the
Best Westerns
^^
^<^ NEWSPAPER
>/'f\lMDOM
ALL THE NEWS
ALLTUE TIME
'OL. XLII No. 65
Friday, December 16, 1927
Price 5 Cents
lEW FORMULA SOUGHT TO See F. N.-Pathe Merger Remote
OVERCOME STORY BANS
The Hays Credo
"To avoid the picturization of
books and plays which can be
produced only after such
changes as would leave the
producer subject to a changi'
of deception, to avoid using
titles which are indicative of
a kind of picture which could
not be produced, or by their
suggestiveness seek to obtain
attendance by deception, and
to prevent misleading, salacious
or dishonest advertising."
Revision of stories or plays which
nay be declared unsuitable for tilni-
iig, through removal of objection^
ble incidents and presentation of the
tory or play under a new title, thus
jualifying the vehicle for picture pro-
luction, is the purpose of a series of
onferences now under w^ay between
he Hays organization and the Au-
hors League of America. The latter
)rganization embraces the Drama-
ists' and Authors' Guilds.
The conferences have been under
,vay several weeks. Leroy Scott,
3ayard Veiller, Rex Beach and Owen
Davis represent the authors.
In nn agreement signed by the two
groups, the Hays organization reiter-
ites its credo on picturization of ob-
(Coiittnucd on Page 4)
m $15,000,000 ISSUE
FOR LOEWS EXPANSION
Continuing its expansion program,
Loew's, Inc., is floating a new S15.-
lOO.OOO issue of preferred stock, which
s being offered by a group consist-
ng of Dillon, Read & Co., Blyth,
VVitter & Co., and A. G. Becker &
Zo. The offering consists of 150,000
;hares of $6.50 cumulative preferred
;tock, priced at $100 a share and ac-
(Continucd on Page 4)
PARAMOUNT NET EARNINGS
$5,650,42]J 9 MONTHS
Combined net profits of $1,118.-
.01.85 for the three months and $5.-
)50,427.34 for the nine months ended
Dct. 1, after deducting all charges
ind reserves for Federal income and
)lher taxes is shown by the con-
(Continued on Page 4)
Due to Stanley-K-A Deal Collapse
Will Sadie's Troubles Never Cease ?
Incorrigible Sadie, otherwise known as Miss Thompson, has
again caused a rift in polite film circles in her endeavor to enter
motion picture society. The lady in question was the cause of con-
siderable and no inconsequential discussion at Number 469 Fifth
Avenue on Wednesday afternoon. In fact her past, present and
future were so thoroughly turned inside and out that the callers
lingered long after tea time while important matters of state went
unattended in executive film offices.
Whether or not the lady who prefers a damp climate will be
allowed to enter the select circles is still a matter of social con-
jecture. That her past is shady all agree. Whether her reformation
will bring her within the double standard and therefore make her
eligible to club membership is still the bone of contention.
At any rate the mere whisper of her name has caused a shudder
to many of the Four Hundred and the dowager herself is much per-
turbed over the whole darn thing. Our society editor says that
among those attending the tea were: Mr. Hays, Mr. Zukor, Mr.
Lasky, Mr, Joseph Schenck, Mr. Nicholas Schenck, Mr. Hawley,
Mr. Courtland Smith, Mr. Abe Warner, Mr. Cochrane, and Mr.
Kennedy.
$1,600,000 of Pantages
Bonds Being Offered
.S. \V. .Straus & Co.. in cooperation
with the Lumbermen's Trust Co. of
Portland, Ore., has purchased and is
(Continued on Page 4)
Newsreels Race to Get
"Lindy" Films to Screen
Newsreels are engaged in a race
to be first to theater screens with
prints of 'Lindy's' arrival at Mexico
(Continued on Page 4)
Don 't Put It Off
iLt- "bt "RIGHT With
Companies Prepared to Go
It Alone (Jirding for
Business Drive
Willi coulmg 1)1 the proposed
merger of the Stanley and Kcith-
.Mbce holdings, any future deal for
.'imalgamation of First National and
I'athc appears remote.
The deal, reported in various stages
from time to time, with sonic quarters
iii>istiiig that it is set for Jan. 1, has
hicn denied by Clifford B. Hawley,
1-irst National president. In making
his denial. Hawley scouted the eco-
nomic benefits to be gained from
such a merger, insisting that F'irst
National intends to go it alone. Pathc,
it is stated, has similar plans.
Closing of the Keith-A!bce-Or-
plKUin merger, is regarded as having
forestalled consummation of the
Keitli-Albce-Stanley amalgamation,
which was regarded as practically
"in the bag." Only a few formalities
remained to compete the deal, it was
believed, when tlie last-minute hitch
developed. This was due, it was
stated to the bidding of each group
(Conlinned on Page 4)
PARA.
N.Y.
IN LOEW DEAL
Paramount will not enter the neigh-
borhood theater field in Greater New
^'ork for the present at least. A
deal has been clo.scd with the Loew
circuit whereby four of the five sites
secured by the fornier organization
have been turned over to Loew's
which will take over all construction
plans and carry the projects to com-
(CoHtin»fd on Page A)
Story and Contributors on Page 2
.Atlanta Pool?
Atlanta — Pooling of the
Howard, Rialto, Keith's Geor-
gia and Loew's Grand under
one management, probably
Loew's, is reported under way.
This deal, it is stated, is sim-
ilar to other management deals
completed between Loew's and
PubUx.
THE
10
■SHIlx^
DAILY
Thursday, Dccsmbir 15, 1927
Brookhart Bill Aims at Regulation
LAUNCH DOAL ATTACK
ON BLOCK BOOKING
Text of the Brookhart bill is as
follows:
To prevent obstruction and burdens upon
interstate trade and commerce in copyrighted
motion-picture films, and to prevent the re-
straint upon the free competition in the pro-
duction, distribution, and exhibition of copy-
righted motion-picture films, and to prevent
the further monopolization of the business
of producing, distributing, and exhibiting
copyrighted motion pictures, by prohibiting
blind booking and block booking of copy-
righted motion-picture films and l)y prohibit-
ing the arbitrary allocation of such films
by distributors to theaters in which they or
other distributors have an interest, direct or
indirect, and by prohibiting the arbitrary
refusal to book or sell such films to exhibitors
in which they have no such interest.
Be it enacted by the Senate and House of
Representatii'cs of the United States of Amer-
ica in Congress assembled, (a) For the pur-
pose of this Act "motion-picture film" or
"film" or "films" shall mean copyrighted mo-
tion-picture film such as is commonly trans-
ported in interstate commerce for exhibition
in motion-picture theaters. The word "per-
son" shall be construed to Import the plural
or singular, and shall include individuals,
associations, partnerships, corporations, and
trusts. The word "producer" shall include
any person engaged in photographing scenes,
plays, entertainments, events or scenes of
news interest, or historical or educational
value, and the like or negative motion picture
film for the purpose of making positive prints
therefrom or otherwise for exhibition in mo-
tion-picture theaters, whether or not such
person also is engaged, directly or indirectly,
in the distribution or exhibition of such films.
The term "distributor" shall include any
person engaged in selling, leasing, or rent-
ing copyrighted motion-picture film to ex-
hibitors, whether or not such person also
is engaged, directly or indirectly, in the
production of such films. The term "exhibi-
tor" shall include any person owning or op-
erating a motion-i)icture theater or theaters
or other place where motion pictures are
regularly exhibited as all or part of a pro-
gram of entertainment, whether or not such
person also is engaged, directly or indirectly,
in the production or distribution of films.
The "booking" of a film is the making of a
contract of lease, license, or sale between a
distributor and an exhibitor, whereby the
latter is given the right to make public ex-
hibitions thereof. The words "interstate
commerce" shall be construed to mean com-
merce between any State, Territory, or .pos-
session, or the District of Columbia, and
any place outside thereof; or between points
within the same State, Territory, or pos-
session, or the District of Columbia, but
through any place outside thereof, or within
any Territory, or possession, or the District
of Columbia.
(b) For the purpose of this Act (but not
in anywise limiting the foregoing definition
of interstate commerce) a transaction in re-
spect of any copyrighted motion-picture film
shall be considered to be in interstate if
the film is a copy or reproduction of a nega-
tive or positive film and is part of that
current of commerce usual in the motion-pic-
ture industry whereby films are sent from
one State to another with the expectation
that they will circulate in two or more States,
being leased first to one exhibitor and then
to another until the film has been exhibited
such number of times that the pulilic de-
mand for exhibitions thereof has been met,
including in addition to cases within the
above general description, all cases where
films are shipped by distributors located out-
side a State into that State to any branch
or agency owned or controlled by such dis-
trilnitor. Films normally in such current
of commerce .shall not be considered out of
such commerce through resort being had to
any means or device intended to remove
transactions in respect thereto from the i)ro-
visions of this Act. For the puri>ose of
this paragraph the word "State" includes
Territory, the District* of Columbia, possession
of the United States, and foreign nation.
Sec. 2. In the course and conduct of the
motion-picture industry the producers own
and or operate studios in the States of Call- '
fornia. New York. New Jersey, and other
•Statei where they make or produce motion-
picture films. In the product ion of mo-
tion-picture films large quantities of un-
exposed negative and positive films arc
shipped from other States to the studios.
At the studios and on suitable sites called
"locations" scenes are photographed upon
reels of negative film, and the negative film
is developed and edited, and at least one
I)ositive film is made. The negative film is
then shipped from the studios to lalmratories
located sometimes in the same States and
sometimes in a diiTerent State, where as
many positive jirints are made as may l,e
necessary to meet the demand for the films.
The positive films being then 'co\'ered liy
copyright are ilistributed by distributors to
exhibitors in the several States. When the
films are projected by an exhibitor upon a
screen the final stage of the photographic
Iirocess takes place and there is then de
picted what is commonly known as motion
pictures. To facilitate the delivery of mo-
tion-picture films to the exhibitors most dis-
tributors have established branch offices
throughout the United States known as "ex-
changes," where negotiations for the book-
ing of films are conducted with exhibitors.
From the-e exchanges, located in the prin-
cipal cities in the various sales distr cts
throughout the United States^ service is given
to smaller cities and towns in contiguous
territory, the films in passing between the
e.xchange and the exhibitor frequently cross-
ing State lines.
Sec. 3. A continuous supply of attractive
motion-picture subjects is essential to the
successful conduct of a film exchange or
motion-picture theater. Certain producers
and distributors who by means of ilirect
ownership or through total or partial stock
control. leases, operating agreements, or
otherwise are also exhibitors enjo_y a con-
trolling advantage over distrilmtors and ex-
hibitors who are not so .affiliated. Such con
trolling advantage is theirs by virtue of con-
trolling the production as well as the distri-
bution and exhibition of films. Their con-
trol of production and distril)ution has re-
sulted in conditions that have made it nec-
essary for many exhibitors to affiliate with
the producers and distributors in order to
obtain an adequate supply of suitable mo-
tion-picture subjects, such affiliations being
established by means of giving to a producer
or distriliutor control of such exhibitor's the-
ater or theaters through total or partial stock
control, leases, operating agreements, or
otherwise, or by former exhibitors acquir-
ing " a substantial interest or control in a
producer or distributor. As a re>ult of this
condition, theaters controlled by or affiliated
with one distributor are in many cases op-
erated by another distributor. There is an
increasing number of cases of control of a
theater or group of theaters by two or more
distributors. Such common, interlocking in-
terest and control by one distriliutor in the
theaters of another distributor results in re-
stricting the supply of suitable copyrighted
motion-picture films obtainable by exhibitors
who are not so affiliated with a producer or
distributor. The continually increasing con-
trol of motion-picture theaters Ijy producers
and distriljutors re-ults in restricting the
number of motion-picture theaters in which
may be exhibited the film productions of pro
ducers and distributors not affi'iated with
motion-picture theaters.
Certain practices have gro\yn up in the
distribution of films the contiiniance of which
tends to increase the restrictions above de--
cribed and threatens to create a monopoly in
the business of producing, di.tributing. and
exhibiting copyrighted motion picture'. Thes»
practices consist of (a) blind Iiooking an '
block booking (b) unfair discrimination in
the allocation of product in favor of exhibi-
tors affiliated with producers and distributor
and to the prejudice of exhibitors not s)
affiliated.
Blind booking and block hooking is the
system of booking films whereby the exhi-
bitor is denied the right to view the product
he is to lease and to select such part thereof
as he deems suitable to the tastes of his
public, but is required to lease all of the
product of a given distributor offered for
release during a given period long in .idvancc
of the time when the product is to be di-
livered and often before the making of such
product has been commenced. This system
of "blind booking" and "lilock booking"
makes it incumbent upon an exhibitor to lea '■
films which are not suitable for his needs
and which he does not want in order to ob-
tain films which from the descriptive matter
he concludes his |iatrons will ilemand and
which he must have i)i the ^uccessful con
iluct of hi' business. This system of blind
and block booking of films requires the ex-
hibitor to show films of poor quality or to
suffer the loss of the rental on such films,
and precludes the small producer having only
a few films a year or any other producer
or distributor having no theater atfiliatiins,
from competing with the producers and dis-
tributors iiccause the latter by block booking
>uccessfully monopolize the playing dates of
the exhibitors.
This jii-actice of blind and block booking i>
frct|uenlly waived for the benefit of theaters
affiliated with producers and distributors.
By the i)ractice of arbitrary allocation iti
product theaters affiliated with producers anil
distributors are arbitrarily oiven the choice
of product without affording the unaffiliated
exhibitor competing with such controlled or
affiliated theater the opportunity to bid or
compete for such choice product.
Sec. 4. Siy months after the date of this
Act it shall be unlawful for any producer or
distributor of copyrighted motion-picture films
in the current o' interstate commerce to lease or
offer for lease for exhibition in any theater or
theaters copyrighted motic n-p!cture fi'ms in a
block or group of two or more films at a des-
ignated lump-sum price for the entire block or
group only and to require the exhibitor to lease-
all such films or permit him to lease none; or to
lease or offer for lease for exhibition such
motion-picture films in a block or group of
two or more at a designated lump-sum price
for the entire block or group and at separate
and several pricer. for separate and several
films, or for a number or numbers thereof
less than the total number, which total or
lump-sum price and separate and several prices
shall bear to each other such relation as tO'
operate as an unreasonable restraint upon the
freedom of an exhibitor to select and lease for
use and exhibition only such film or films of
such block or group as he may desire and
prefer tO' procure for exhibition, or shall bear
such relation to each other as to tend to re-
quire an exhibitor to lease such an entire
block or group or forego the lease of any por-
tion or portions thereof, or shall bear such
relation to each other that the effect of such
p.-oposed contract for the lease of such films
may be substantially to lessen competition or
tend to create a monopoly in any part of the
certain line of commerce among the several
States, to wit, the business of production,
distribution and exhibition of motion-picture
films.
Sec. 5. After eighteen months from the
date of this Act it shall be unlawful for any
producer or distributor of motion-picture films,
in the current of interstate commerce, to
make or enter into any contract, agreement,
or arrangement for the leasing of any film or
films for exhibition to the public, unless such
copyrighted film or films have been completed
and are available for immediate release and
without first affording the exhibitor desiring
to lease such film or film.-, an opportunity to
view a projection of such film or films upon
a screen if he so desires.
Sec. 6. After six momths from the date of
this Act it shall be unlawful for any producer
or distributor to allocate, lease, or rent copy-
righted films to theaters which are affiliated
directly or indirectly with such producer or
distributor or with any other producer or
distributor without affording all competing
exhibitors an equal opportunity to bid for
isuch films in free and open competition
Sec. 7. Administration of this Act is vested
in the Federal Trade Commission, which is
hereby authorized and empowered to make
suitable rules and regu'ations f'^r g'^'ng e'^^ct
to the provisions hereof, including the pow«r,
after full hearing, to fix the differentials wh ch
may be observed between the price of a b'ock
or group of films and the price of a separate
and several film or films less than such block
or group as mentioned in section 4 of this
Act.
Sec. 8. Any person who shall knowingly
and willfully violate any provision of this Actj
or any order, rule, or regulation made by the!
Federal Trade Commission, shall, upon con- ^l!
viction in any district court of the United f
States, be sentenced to a fine or not more
than $10,000 and not less than $1,000, or to
imprisonment for more than one year or to
both such fine and imprisonment, in the dis-
cretion of the court.
i
e7i
PATHE presents
LEO
NALONET
IN
dd
THE
PEYIL'S
TWIN"
^ FORD I. BEEBE
Directed by
LEO MALONEY
Arranged for screen
presentation by
FORD I. BEEBE
Path6has the
Best Westerns
i
^€> NEWSPAPER
>/'FILMDOM
ALL THE NEWS
ALLTME TIME
'OL. XLII No, 65
Friday, December 16, 1927
Price 5 Cents
l[W FORMULA SOUGHT TO
OVERCOME STORY BANS
The Hays Credo
"To avoid the picturization of
books and plays which can be
produced only after such
changes as would leave the
producer subject to a change
of deception, to avoid using
titles which are indicative of
a kind of picture which could
not be produced, or by their
suggestiveness seek to obtain
attendance by deception, and
to prevent misleading, salacious
or dishonest advertising."
Revision of stories or plays which
nay be declared unsuitable tor fihn-
ng, through removal of objection^
ble incidents and presentation of the
tory or play under a new title, thus
lualifying the vehicle for picture pro-
uction, is the purpose of a series of
lonferences now under way between
he Hays organization ami the Au-
hors League of America. The latter
)rganization embraces the Drama-
ists' and Authors' Guilds.
The conferences have been under
vay several weeks. Leroy Scott,
Bayard Veiller, Rex Beach and Owen
Davis represent the authors.
In an agreement signed by the two
^roups, the Hays organization reiter-
ites its credo on picturization of ob-
(Coiitiiiucd on Pane 4)
e $15,000,000 ISSUE
FOR LOEWS EXPANSION
Continuing its expansion program,
Loew's, Inc., is floating a new S13.-
'00.000 issue of preferred stock, which
s being offered bv a group consist-
ng of Dillon. Read & Co., Blyth.
\\'itter & Co., and A. G. Becker &
Zo. The offering consists of 150,000
ihares of $6.50 cumulative preferred
itock, priced at $100 a share and ac-
iCditinucd on Page 4)
See F. N.-Pathe Merger Remote
Due to Stanley-K-A Deal Collapse
Nramount net earnings
$5,650,427J 9 MONTHS
Combined net profits of $1,118.-
.01.85 for the three months and $5.-
)50,427.34 for the nine months ended
Oct. 1, after deducting all charges
ind reserves for Federal income and
ithcr taxes is show-n by the con-
{Coiitinued on Page 4)
Will Sadie's Troubles Never Cease ?
Incorrigible Sadie, otherwise known as Miss Thompson, has
again caused a rift in poUte film circles in her endeavor to enter
motion picture society. The lady in question was the cause of con-
siderable and no inconsequential discussion at Number 469 Fifth
Avenue on Wednesday afternoon. In fact her past, present and
future were so thoroughly turned inside and out that the callers
lingered long after tea time while important matters of state went
unattended in executive film offices.
Whether or not the lady who prefers a damp climate will be
allowed to enter the select circles is still a matter of social con-
jecture. That her past is shady all agree. Whether her reformation
will bring her writhin the double standard and therefore make her
eligible to club membership is still the bone of contention.
At any rate the mere whisper of her name has caused a shudder
to many of the Four Hundred and the dowager herself is much per-
turbed over the whole darn thing. Our society editor says that
among those attending the tea were: Mr. Hays, Mr. Zukor, Mr.
Lasky, Mr. Joseph Schenck, Mr. Nicholas Schenck, Mr. Hawley,
Mr. Courtland Smith, Mr. Abe Warner, Mr. Cochrane, and Mr.
Kennedy.
$1,600,000 of Pantages
Bonds Being Offered
.*>. W. Straus & Co.. in cooperation
with the Lumbermen's Trust Co. of
Portland. Ore., has purchased and is
(Continued on Page 4)
Nevvsreels Race to Get
"Lindy" Films to Screen
Xewsreels are engaged in a race
to be first to theater screens with
prints of 'Lindy's' arrival at Mexico
(Continued on Page 4)
Don 't Put It Off
You , -Beor^ER
Companies Prepared to Go
It Alone (Jirding for
Business Drive
Willi codling 1(1 the proposed
merger of the Stanley and Kcith-
.•MJK-e holdings, any future deal for
amalgamation of First National and
loathe appears remote.
'J'lie deal, reported in various stages
from time to time, with some quarters
insisting that it is set for Jan. 1, has
been denied by Clifford B. Hawley,
First National president. In making
his denial. Hawley scouted the eco-
nomic benefits to be gained from
such a merger, insisting that First
Xational intends to go it alone. Pathc,
it is stated, has similar plans.
Closing of the Keith-AIbcc-Or-
plieuin merger, is regarded as having
I'cirestalled consummation of the
Keitli-Albee-Stanley amalgamation,
which was regarded as practically
"in the hag." (inly a few formalities
remained to compete the deal, it was
believed, when the last-minute hitch
(leveloi)ed. This was due, it was
stated to the bidding of each group
(Continued on Page 4)
PARA. ABANDONS
N.Y.
IN LOEW DEAL
Paramount will not enter the neigh-
borhood theater field in Greater New
York for the present at least. A
deal has been closed with the Loew
circuit whereby four of the five sites
secured by the former organization
have been turned over to Loew's
which will take over all construction
plans and carry the projects to coni-
(Continued on Page 4)
Story and Contributors on Page 2
.Atlanta Pool?
Atlanta — Pooling of the
Howard. Rialto, Keith's Geor-
gia and Loew's Grand under
one management, probably
Loew's. is reported under way.
This deal, it is stated, is sim-
ilar to other management deals
completed between Loew's and
Publix.
DAILV
Friday, December 16, 19;
MXlllNa. 65 Friday, Dec. 16, 1327 Prices Cents
lOHN N. ALICOATE
Publisher
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid'i Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York. N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 menths,
$3.00. Foreign. $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad
way, New York, N. Y. Phone Circle 4736
4737 47384739. Cable address: Filmday,
New York. Hollywood, California — Harvey
E.. Gausman, Ambassador Hotel: 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest W Fredman, The Film Renter, 58,
(jreat Marlborough St., London. W. I. Bet
lin — Lichtbildbuebne, Friedrichstrasse, 225.
Financial
In a market which had a generally up
tendency yesterday, Eastman Kodak issues
registered strongest. Common rose 2 points
to a 168 closing; preferred climbed 1^
points to 130.
Sales
400
500
10
2,000
'566
6,100
"4
3,600
49
13
200
'566
2,300
10
2,800
High
Low
Close
Am. Seat. Vtc
4074
40>/,
4074
*Am. Seat. Pfd...
....
48
•Balaban & Katz..
....
60^
*Bal. & Katz Vtc.
....
73'A
Eastman Kodak . .
168
166
168
East. Kodak Pfd.
130
130
130
tFilni Inspection. .
S%
5-/«
5 '4
♦First Nat'! Pfd..
1045i
Fox Film "A". .
7SH
78 '4
7m
tFox Theaters "A'
22-4
215/,
22'
*Intern'l Project.
10
ttKeiths 6s 46 ..
loi
101
101
Loew's, Inc
59 '4
58^
585^
ttLoew's, 6s 41ww.
IO6/2
106 Kg
106}i
tt Loew's, 6s41x-^var
P9
98 M
99
M G-M Pfd
25
25
25
♦M. P. Cap. Corp.
....
....
8'4
Pathe Exchange
5
4Vs
5
Pathe Exch. "A"
22-4
21J4
2154
ttPathe Exch. 7s37
8034
&0'A
8O54
Paramount FL . .
108
107Ji
108
•Paramount Pfd. .
121 '4
ttPar.Bway.5!^s51.
1017/,
101/2
lom
***Roxy "A" ...
38
26
***Roxy Units ...
31
28
**Roxy Common .
7%
6 '4
Skouras Bros. . . . .
36
35
Stan. Co. of Am..
58-4
57'4
58
tTransLux Screen
4/2
4 'A
4-4
**United Art. Com
15
14
♦•United Art. Pfd
85
80
*Univ. Pictures
....
26'A
*Univ. Pict Pfd..
100
tWarner Bros.
ll'/«
11
11
Warner Bros. "A".
22 'A
22
22;^
15
200
700
1,400
•Last Prices Quoted ••Bid and Asked (Over
the Counter)
tCurb Market ttBond Market
.NUTE. Balaban & Katz is listed on the
Chicago Board; Skouras on the St. Louib
Stock Exchange and Stanley in Philadelphia
CaU
WAFILMS, Inc
Walter A. Putter, Prca.
{or
Library Stock Scenes
New York Hollywood
1 30 W. 46th St. c/o Leon Schleslnger
Bryant 8181 1123 No. Bronson Ave.
Don't Put It Off
(Continued from Page 1)
Join hands with Pat Sullivan's
Krazy Kat and give old man Put-
It-Off a kick in the pants. The
FILM DAILY RELIEF FUND
needs YOUR help. It's moving
along like a skyrocket but it won't
be a complete success without
YOUR name on the list. The
cause is most worthy. Every
dollar collected goes to needy char-
ity in YOUR industry. Not one
penny of expense. It is your once-
a-year opportunity to give to needy
film folk. The movement has the
enthusiastic endorsement of New
York film circles. Help a great cause
along by sending in your contribu-
tion to-day.
Among those regular fellows add-
ing their names to the list yesterday
were Harry Buckley, Bruce Johnson,
Joseph Vogcl, E. W. Kramer, Sig-
mund Moos, Joe Hornstein, Sydney
Cohen, Harry Warner, Fred Quimby,
Ben Rosenbaum, Governor Carl E.
Milliken, Harry Scott and Phil Reis-
man.
The list will not be complete until
YOUR name is added.
Watch This List Grow
Will H. Hays
George Weeks
Ed Schiller
D. A. H. Giannini
Jimmy Grainger
Charles B. Mintz
Bruce Gallup
Jim Normanly
Don Mersereau
M. J. Mintz
Victor Shapiro
Moe Streiraer
Billy Brandt
Red Kann
Dave Bader
Marvin Kirsch
Leo Klebanow
Tommy Goldberg
J. E. Storey
Frank Walker
Artie Stebbins
Jack Alicoate
W. A. Calihan
Edna Sussman
Harry Reichenbach
Abe Blank
George H. Davis
Nathan Burkan
Ned Depinet
William Massce
William La Portes
Bert Adler
Eddie Grainger
R. A. Rowland
Arthur Kelly
Jack Fuld
Chas. G. iStrakosch
Lila Belle Stebbins
Jerry Stebbins
Anonymous
Anonymous
Hugo Kessler
Joe Schnitzer
Dave Miller
Bill Nolan
W. S. Butterfield
Charles C. Moskowitz
Bob WoU
Irene F. Scott
Joe Simmonds
Friend of Danny's
E. B. Hatrick
Sam Dembow, Jr.
Lesan Advt. Agency
John Clark
A Friend
Sam Eckman
Anonymous
Al Harstn
Felix Feist
Emo
Al Boyd
Jack Cosman
Walter Eberhardt
A. E. Fair
Bob Lieber
Cliff Hawley
Mrs. Harry Reichenbach^^,^^^ ^Z^^
Ihe Film Bureau it.„,j t^^,„u\:„
Harry Buxbaum
W. Ray Johnston
Al Lichtman
Jerry Beatty
A. Pam Blumenthal
W. F. Rodgers
J. M. Frere
Elizabeth B. Perkins
Harold Franklin
Sam Zierler
Robert Wolff
Frank iSardino
Joe Seidelman
Ned Marin
Tom Wiley
Abe Warner
Eureka Amusement Co Keg'na, Crewe
Emil Bemstecker
David Loew
E. M. Schnitzer
Joe. J. Lee
Harry Buxbaum
J. Homer Flatten
Dave Bernstein
Pat Dowling
Mabel D. Riesenfeld
Eddie Saunders
Bob Lynch
Oscar Neufeld
Walter Lindlar
Barnes Printing Co.
Paul Lazarus
Cresson Smith
loseph Coufal
Weiss Brothers
Max Roth
L. B. Metzger
Louis Phillips
Leopold Friedman
Walter Futter
Gabriel Hes«
Herb Cruikshank
Irving Briskin
Earle Hammons
John Flinn
Eugene Zukor
Ralph Kohn
Richard Saunders
A. P. Waxman
Sam Sedran
A. W. Smith, Jr.
Orson Kilborn
T. J. Connors
Si Seadler
Sam Spring
Eddie Grainger
Executive
Harry Buckley
Bruce Johnson
Joseph Vogel
E. W. Kramer
Sigmund Moos
Joe Hornstein
Sydney Cohen
Harry Warner
W. J. German
Henry Ginsberg
C. C. Pettijohn
Budd Rogers
M. C. Howard
Fred Quimby
Ben Rosenbaum
Carl E. MiUiken
Harry Scott
Phil Reisman
Rossman Alaska-Bound
Lieut. Earl Rossman left New
York last night for Alaska, where he
will produce a feature and a number
of shorts. At Juneau, Rossman, who
produced "Kivalina of the Ice Lands"
for Pathe, will be joined by other
members of his expedition. He will
remain in Alaska until next winter.
Rossman produced several pictures
in Abyssinia last summer.
Weiss Brothers Leave for Coast
Louis Weiss, vice president and
Adolph Weiss, treasurer, of Weiss
Bros. Artclass Pictures, have left for
the Coast to supervise production of
their two new serials, "The Myster-
ious Airman" and "You Can't Win."
They also intend to make arrange-
ments to complete the production
schedule of the feature program for
1928-29.
M.P.T.O. Dance Feb. 5
Philadelphia — The M.P.T.O. of
Eastern Pennsylvania will hold its
annual dance at the Benjamin Frank-
lin on Feb. 5. George P. Aarons,
secretary of the organization is handl-
ing reservations.
Bergen, N. Y., House Reopens
Bergen, N. Y. — The Grange has
reopened for the winter, giving Sat-
urday night shows.
FAILURE HITS CONFABS
TO ALTER GERMAN LAWS
Berlin (By Cable)— Efforts on tli
part of the Hays organizatioi
through Col. Edward G. Lowry, t
brmg about a change in the new Gei
man import rulings have failed. Tw
hundred and sixty permits, therefor
will be issued between April 1, 192
and June 30, 1929 of which nunibe
as noted, the Federal Film Conimis
sioner will hold back 90. Betwee
now and April 1, the present one
for-one system will be used.
Buy Onarga, 111. House
Onarga, 111. — Ernest Schmid
owner of the Palace at Gilman, hai
bought the Onarga. Jj
Rogers Arrives in New York
Charles R. Rogers, First National
supervisor, has arrived in New Yoril
with a print of "The Shepherd o
the Hills," starring Richard Barthel.
mess.
AVAILABLE FEBRUARY 1st
Very desirable space for exchange or
producer. Vault accommodations. Pro-
jection room on floors— Inquire
First Division Pictures, Inc.
729 Seventh Avenue 12th floor
I « « « ............ .»i.». .«..«..«. i» ««■.»■■ »«k
BILL
CODT
GOLD FROM
WEEPAH'
Produi eJ hy
BILL CODY PRODUCTIONS
HAS THE BEST WESTERNS
The Folly of Fools!
(No. 56L—Straight from the Shoulder Talk by Carl Laemmle,
President of the Universal Pictures Corporation,)
ARE SOME EXHIBITORS FOOLS?
MY ENTIRE CAREER HAS BEEN BUILT ON THE BELIEF THAT EXHIBI-
tors are intelligent business men, desiring sound merchandise, delivered to them on a
legitimate merchandising basis
rVE NEVER HAD MY CONFIDENCE SHAKEN. UNTIL NOW.
EVERY NOW AND THEN ONE OF MY ASSOCIATES COMES TO ME
with a clipping showing that some exhibitor has foisted on his patrons a print of the
old junk "Uncle Tom's Cabin."
ALL OF WHICH WOULD INDICATE THAT AT LEAST SOME -"SOME"
Lsaid- SOME EXHIBITORS ARE FOOLS!
HOW UNDER THE SUN ANY MAN WITH A SINGLE DIME INVESTED
in the brick and mortar of a theater or even a store room could tamper with that in-
vestment by showing one of these prints is beyond me !
THIRTEEN AND FOURTEEN YEARS OLD THEY ARE! THINK OF IT!
And think of the agony of having to sit through one of these pictures yourself, let alone
having the infernal gall — or idiocy— to collect money from the public for the crime!
WHY IT IS ONLY TWO MONTHS AGO THAT ONE EXHIBITOR WRIT-
ing in the Reports Department of Exhibitors Herald about one of these old prints said;
"DON'T SHOW THIS PIECE OF JUNK IF YOU WANT TO KEEP YOUR
HOUSE OPEN!"
TOO BAD HE LEARNED IT AFTER THE DAMAGE.
TOO BAD SOME OTHBR EXHIBITORS ARE ONLY LEARNING IT AFTER
they slink down the alley to dodge their wrathy patrons.
BUT MAYBE IT ISN'T TOO BAD.
"NOBODY IS TWICE A FOOL," SAYS THE OLD PROVERB. AT LEAST
these fellows have learned their lesson_And others, too, may profit by the warning.
MEANWHILE UNIVERSAL'S NINETEEN-TWENTY-SEVEN PRODUCTION,
of "Uncle Tom's Cabin" — staged at a cost of close to two million- hailed by the critics
—sensationally successful on Broadway— such a masterpiece will not be hurt by junk
prints of old pictures, but the exhibitors who run such junk surely must suffer!
MY INVESTMENT IS IN THE AMERICAN PUBLIC. PRETTY SOLID
security.)
THE
i^E^
DAILV
Friday, December 16, 1927
See F. N..Pathe
Merger Remote
(Continued from Page 1)
against the other for the Wesco
holdings.
Meanwhile, both First National
and Pathe are serving notice, by
their preparations, that they intend
to step out next year in the drive
for business. Both companies have
impressive schedules outlined and are
making rapid forward strides.
$1,600,000 of Pantages
Bonds Being Offered
(Continued from Page 1)
offering an issue of $1,600,000, Alex-
ander Pantages six per cent, first
(closed) mortgage fee and leasehold
bonds.
The bonds are the direct obligation
of Alexander Pantages, who claims
a net worth of $18,000,000, and are
secured by first mortgage on the
leasehold estate in the land and build-
ing of the Pantages office and The-
ater Bldg., Seventh and Hill Sts.,
Los Angeles; and the land and Pan-
tages theater and store Bldg., Fulton
and Tuolumne St., Fresno, now be-
ing erected.
The mortgaged property is ap-
praised at $3,957,410, and the net
annual earnings available for pay-
ments required by this issue, actual
and estimated, amount to $237,327.
The bonds are dated Nov. 1, 1927,
and mature serially in from one to
20 years. Interest coupons are pay-
able May 1 and Nov. 1.
New $15,000,000 Issue
For Loew's Expansion
(Continued from Page 1)
crued dividend to yield 6^ per cent.
Proceeds of the new stock issue
will be used for additions and im-
provements to theater properties, for
increased working capital ajnd for
other corporate purposes. An extra
dividend of $1 a share, payable Dec.
31, was recently declared on the
company's common stock in addition
to the regular quarterly payment of
50 cents a share.
Para. Net Earnings
$5,650,427 in 9 Months
(Continued from Page 1)
solidated statement of Paramount,
which includes earnings of subsidiar-
ies.
The nine months figures include
$698,214.32, Paramount's undistrib-
uted share of earnings of the Bala-
ban & Katz Corp. a 65 per cent
owned subsidiary.
After allowing for payment of di-
vidends on the preferred stock, the
above earnings amount to $3.40 per
share for the three months and $9.00
per share for the nine months on the
average number of shares of com-
mon outstanding.
Newsreels Race to Get
"Lindy" Films to Screen
(Continued from Page 1)
City. Extensive preparations were
made by the various companies to
cover the event from every angle.
the
Paramount
Exhibitor
says :
Anybody who teiis you
fly-by-night advertising stunts can compare with
Paramount's national advertising campaign in
selling product and a trade mark is just crazy»
Paramount has spent $20,000,000 and 10 years
doing the job .... Paramount's national
ads are the public's entertainment guides . . .
That means money to Paramount exhibitors.
PABAMOUNT FAMOUS LASKY CORP.
AOOLPH ZUKOR. P«»/rfent
DAILY TIPS WHICH MEAN DOUAOS FOP SUOWMEN
"Figures Don't Lie"
(Paramount)
Fourteen boys each carried a cut-
out letter and when placed together,
the cut-out letters spelled out the title
of picture, "Figures Don't Lie." Other
cards were carried by the other boys
some reading, "4 x 8 — A perfect 36,"
"Rialto Now" etc. These boys par-
aded through the principal arteries
of the city led by a fife and drum
corps. — L. B. Harrell, Rialto, Ma-
con, Ga.
"The Blood Ship"
(Columbia)
Capitalizing fact every child de-
lights in displaying sore finger, pro-
vided 1000 youngsters with imitation
bloody thumbs to help advertise the
picture. These imitations were in
the form of white bandages smeared
with red ink that fitted nicely on any
juvenile thumb. The fun came for
the youngsters in disclosing that it
was just a joke, and mentioning the
oicture. — Charley Jones, Colonial,
Harrisburg, Pa.
Para. Abandons N. Y.
Suburbs in Loew Deal
(Continued from Page 1)
pletion. Loew's will own and op-
erate the houses. The theaters will
be from 4,000 to 5,0000 seats each
and will be built in the following lo-
cations.
Jamaica Ave. and Merrick Road,
Jamaica. Flatbush Ave. and Tilden
Aves., in the Flatbush section of
Brooklyn; Saratoga and Pitkin Aves.,
in the thickly-populated Brownsville
district of Brooklyn and on the Grand
Concourse, between 183rd and 184th
Sts., the Bronx. The latter house
will be atmospheric and in the Vene-
tian style. Plans have been ready
for this theater for months.
However, Paramount's plan for the
theater to be known as the Brook-
lyn will be carried out by Paramount
on De Kalb Ave. This theater will
be direct competition to the Brook-
lyn Mark Strand which is two blocks
away, the Fox house now being built
at Nevins St. and Flatbush Ave.,
which is considered the finest loca-
tion in downtown Brooklyn, and
Loew's Metropolitan about five min-
utes' walk from the Paramount site.
Earle, Wash., Starts New Policy
Washington — Stanley - Crandall
have closed the Earle temporarily to
permit extensive changes in the the-
ater, preparatory to opening Christ-
mas Day with a new policy of aug-
mented stage presentations. and
musical features. It is planned to
feature a Broadway style of presenta-
tion at the Earle, under direction
of Edward L. Hyman.
Dolle Group Buys Kokomo House
Louisville — Another theater has
been added to the chain of houses
owned by the Fourth Ave. Amuse-
ment Co. The latest acquisition is
the Sipe, Kokomo, Ind. Dolle took
over the Grand, Terre Haute, Ind.,
about a year ago.
Seek New Formula to
Overcome Story Bans
(Continued from Page 1)
jectionable material, and subscribes
to a new formula, agreed to by both
organizations, which provides:
(1) As is now the case, a
company member will notify the
association if offered the screen
rights to a book or play that the
memljer believes to be unsuitable
for the screen. «
(2) The association, as at
present, with the assistance of ,
other members of the Association
and other authorities shall in-
vestigate the story which has
been deemed by such members
unsuitable for the screen. In ad-
dition, the association shall here-
after notify the author of the
story who may present to the
association his reasons why the
story shall not be rejected.
(3) If it is decided that the
story is suitable for the screen,
the author and the company or
companies that suggested its re-
jection shall be so notified.
(4) If it is decided that the |
story is unsuitable for the screen,
the author and all the member
companies of the association shall
be notified.
(5) After a story has been
rejected the author may prepare
a new story, with the unsuitable
material removed and with a new
title (written notice of which
shall be given to the association
by the author) and which title
does not in any way suggest
the old title, but using such
dramatic incidents and interest
as may be used and making cer-
tain the elimination of the un-
suitable material. Then the au-
thor may submit such new story
to producing companies for pic-
turization, as in the original
instance, with the distinct un-
derstanding that it shall not be
publicized nor advertised in any
way that will connect the new
story with the old and that it
shall not be presented in any
way that would mislead theater-
goers.
Disagreements Are Fewer
in Washington Territory
Washington — Disagreements be-
tween distributors and exhibitors are
becoming fewer and fewer in this
territory, it is indicated by the fall-
ing off of complaints before the ar-
bitration board. In recent months,
the board has discontinued regular
meetings, convening only when suf-
ficient cases have accumulated to
warrant sessions.
Premier for "Casey Jones"
Rayart will present the premiere of
"Casey Jones" at Wurlitzer Hall on
the evening of Dec. 20. Special in-
vitations have been issued.
Schines Open Lima House
Lima, O.— Schine's new Ohio has
opened with a combination policy of
pictures and Keith vaudeville.
THE
Friday, December 16, 1927
-<^^
DAILV
And That's That
By PHIL it. DALY
THOSK A.M.P.A. guys have gone
and done it. After ballyhooiug
licr folks' shows for 20 years, tlu-\
'laged one of their own. Tlic doK-
Koiie outtit is just full of Ro.xys,
Bowes and I'luiiketts. The premiere
was held at the Boulevard theater
anil opened muler the title of "Put)-
licity Madness." Now we know
what makes those press agents wild.
Oo-ohl Who couldn't get wild over
Maria Corda, (.iilda Ciray and ^iay
McAvoy?
OVERTURE: Bruce Gallitp's or-
chestra-iu-0)ie played an intermezzo
from United Artists' First Sym-
phony, finishing in great form ivith
the snare drums and his tonsils
crashing for a round of applesau-
er-excuse, please — applause.
TOPICAL RK\IE\V: Pictorial
news of the world presented as fast
as modern eciuii)nient and Walter
F.berhardt could deliver. This first
issue of First National's Newsreel
showed Maria Corda growing up
hungry in Hungary, fighting the
Bolsheviks at the age of 12. and fight-
ing directors and press agents ever
since.
SEXSA TIOXA L MOXOLOG UE :
Maria dashed on the stage in a black
satin cloak trimmed ivith Persian
tvhite rabbit. Her monologue ivas
brief but s7ta])pi/. She said "Pleeze!
Oh, 0-0-ooh! Oh-ooh! Ooh-ooh! Vm
so eppy — ooh so eppy! Tenks you
pleeze!" Then she blew a kiss ivith
her dxiinty Hungarian hand around
the room. Seventeen guys strained
their necks trying to catch it. As
she dashed off stage to Beefsteak
Charlie's to get somethinc/ to eat
after the BOUNTIFUL 'luncheon,
she sloped at Arthur James' table
and kissed him on the left cheek.
That bozo shure has sex appeal.
Pete IVoodhull sitting alongside,
moaned: "That's the first dame ever
passed me up for a newspaper edi-
tor." {Mrs. Woodhull's home town
papers please copy.) Then Pete took
Arthur's napkin, iviped the lipstick
kiss off ye editor's cheek, a7id
tucked the napkin in his billfold.
Time out here while Wally Ham
with a chuck of roast beef in one
hand and a bunch of Annie Oakleys
for the boys in the other got up and
counted the house — 203 not inchid-
ing two waiters for the 19 tables.
A record-shatterer for A.M.P.A.. on
the word of a press agent named
Bruce Gallup. Rut let's get on with
the gala program.
Purpose of Brookhart Bill
i i ii.ilit i:<iti'H lim I ij;i
,.> / /;/ / /; 1/ i'.\n v
Washington — A summary of the Brookhart bill, aimed at block
booking, follows:
To prevent obstruction and burdens upon interstate trade
and commerce in copyrighted motion-picture films, and to pre-
vent the restraint upon the free competition in the production,
distribution and exhibition of copyrighted motion-picture films,
and to prevent the further monopolization of the business of pro-
ducing, distributing, and exhibiting copyrighted motion pictures,
by prohibiting blind booking and block booking of copyrighted
motion-picture films and by prohibiting the arbitrary allocation
of such films by distributors to theaters in which they or other
distributors have an interest, direct or indirect, and by prohibit-
ing the arbitrary refusal to book or sell such films to exhibitors
in which they have no such interest.
gr-reat-est authoress ever for writing
"Wild Geese" for him. Martha in a
pretty curtain si)cech said she was
glad to meet ALL the rest of the
brains of the industry gathered there.
And the 203 ginks present all stood
np and took a ijersonal bow.
DOUBLE ORGANS: Bernard
Randall at the console and Gildu
Gray at the stage organ gave the
boys a whirl with all the pipes go-
ing. Gilda said: "If you ivant to
see more of me, come tonight to
"The Rivoli."
ECCENTRIC DANCE: Bruce
Gallup announced 33 opplications
from trade paper representatives for
membership favorably passed upon.
Wild cheers from 33 ti-ade paper
reps. Moans, shrieks and groans
from the rest of the house.
FINALE: A. P. Waxnian and
May McAvoy in "The Jazz Singer."
This was a knockout publicity stunt.
May made a pretty little speech and
NEVER mentioned the picture. As
all the 203 press representatives sank
stunned in their seats, she hops up
and lisps: "Oh, I forgot something —
the Jazz Singer." This started a
terrific bidding for free publicity,
which hitherto had been carelessly
kept from the program. Bert Adler
was standing on a table dancing all
over the ham and your correspond-
ent's cigarettes, yelling something
about Poor little Eva and L'ncle Tom
— or was it poor l'ncle Carl? In
the general roll call that followed we
made up a complete list of features
for 1927 for the YEAR BOOK. Viv
Moses got a rotten break, for '<e
climbed on our shoulder and yelled
the Fox schedule in our left ear —
which is deaf.
Carthay Circle to Continue
as Exclusive $2 Fox House
Los Angeles — For the next 18
months, at least, the Carthay Circle
will continue as an exclusive Fox
house at $2 top, under contracts
closed by James R. Grainger, Fox
general sales manager. l)efore start-
ing East. The contracts call for
playing of four new Fox specials at
the theater.
".Sunrise." which now is breaking
records at the theater, will be fol-
lowed by "Four Sons," "Naples,"
co-starring Janet Gaynor and Charles
I'arrell; "4 Devils" and "The Cock-
eyed World." se(iuel to "What Price
Glory" written by Laurence Stal-
lings. and co-featuring Victor Mc-
Laglen and Edmund Lowe.
FRANCE POSTPONES NON-
INELAM RULING TO 1929
Paris (By Wireless) — The French
(iovernnient lias postponed to the
end of 1929 its decree making the
use of non-inflainable or slow-burning
film compulsory in April, 1928. The
statute has been on the books for
several years, but has never been en-
forced.
A few months ago, it was deternt-
ined, however, to compel the trade
to use this type <jf film. The result-
ant difficulties would have been ardu-
ous for the entire trade to bear,
whether French or foreign. There
has always been a suspicion in the
minds of American distributors in
I'rancc that the Government was per-
suaded to enact the law at the be-
hest of the Pathe Freres organization
which is, the most important manu-
facturer of raw stock in France.
Forsyth Chain Adds Another
Winston-Salem, N. C. — Forsyth
Amusement Co. of Winston-Salcni,
owning and operating the Amuzu
theater in Winston and the \''ictory
theater in Salisbury, has bought the
lease on the Strand in Salisbury from
Aro Annisemcnts of Raleigh, N. C.
Flora Le Breton in New York
Flora Lc Breton, British film nlay-
cr, has arrived in New York from
England, en route to Hollywood.
TESTIMONIAL: All hands in on
this one. Bruce Gallup gave full
credit to Paul Benjamin of National
Screen for staging the best show the
A.M.P.A. has pulled in si.r years.
Saturday Change at Cleveland
Cleveland — Starting Dec. 24.
Loew's State will offer complete
change of programs on Saturdays of
each week instead of Sunday as here-
tofore. Ruth Elder will be on the
first bill under the new policy.
TAP DANCERS: Al Selig and
Martha Ostenso were on for their
sensational stepping routine. Mostly
tap. AI tapped Martha for being the
Sunday Show Permit Sought
Plainfield. N. T. — Permission to
conduct a series of benefit perform-
ances on Sundays at the Plainfield
has been asked of the council by the
Veterans of Foreign Wars.
Jelleco, Tenn., House Closing
Jelleco. Tenn. — The Palace will
close after Dec. 31.
BOXY ENfHUSES over
unusual Pathe Short Feature —
TWENTY - f OUR
DOLLAR ISLAND''
by Robert J. Flaherty
(Producer of Nanook of the North)
Roxy "You must be sure to see our pro-
says— gram this week. We have a picture
which R. J. Flaherty made, called "The
Twenty-Four Dollar Island". It is the
most remarkable film I have seen, and
we have composed a rhapsody called
* New York ', which brings in all the
sounds of the city. You are sure to like
It and that is the sort of thing I love
to do."
ASK TOUR PATHE REPRESENTATIVE
ABOUT THIS UNIQUE ONE-REELER
DAILY Friday, Dec. 16, 1927
•IL^f^^ItiUiiiM
Equity Will Retain Coast Office
M-G-M Renews Contract of Nagel, Leader in Fight on Wage Cut— Joe Brandt and Jack Cohen
Complete Conferences at Columbia Studio — De Mille Plans Roman Epic — Other News
Dissolved Committee Members
Now Must Act as Individuals
Despite its action in dissolving the
executive committee of its Los An-
geles branch, Equity intends to re-
tain its Hollywood office. Official
notification of the dissolution is ex-
pected to be received today, although
telegraphic advices previously had
advised the players of the action.
Wedgewood Nowell will continue in
charge.
Action of Equity followed deci-
sion of the players to negotiate a
standard contract with the Academy
of M. P. Arts and Sciences. This
decision followed refusal of pro-
ducers to recognize Equity in the
contract deliberations. The players'
stand was contrary to Equity policy,
it was stated, so the executive com-
mitee was dissolved. Any negotia-
tions made in future by committee
members must be made by them as
individuals and not as Equity offi-
cials.
Equity's action was in line with
the dictums of Frank Gillmore, ex-
ecutive secretary outlined to THE
FILM DAILY in New York. Gill-
more served notice that Equity, de-
spite the about-face done by players
last summer when the wage cut was
forstalled, was prepared to give an-
other chance to come into the fold.
In doing so, he warned, that they
must adopt an "all the way" policy,
casting their lot with Equity in the
full sense of the word. When, at
the recent meeting on the Coast in-
dicated, players signified they were
willing to negotiate the proposed
contract through the Academy,
Equity felt they were not "coming
clean," as adopted the dissolution
procedure.
Meanwhile, negotiations are pro-
ceeding between players and pro-
ducers in the drafting of the proposed
contract, with a standard form of
agreement for free lance workers al-
ready prepared.
De Millers Plans
Upon completion of "The
Godless Girl," Cecil B. De
Mille is understood to be plan-
ning production of a film based
on the rise and fall of the Ro-
man Empire,
BRANDT AND COHEN END
Discussion with Harry Cohen of
proposed expansion of the produc-
tion program, and additions to the
studio have been completed by Joe
Brandt and Jack Cohen of Colum-
bia, who leave today for New York.
Cadman to Score Griffith Film
Charles Wakefield Cadman has
been assigned to write the musical
score of "The Drums of Love," D.
W. Griffith's initial picture for
United Artists under his new con-
tract. Mary Philbin, Lionel Barry-
more, Don Alvarado, Tully Marshall,
William Austin and Rosemary Coop-
er are in the cast.
Van Loan Author of Carr Film
H. H. Van Loan is author of "You
Can't Beat the Law," which Trem
Carr is producing with Lila Lee in
the leading role. Charles Hunt is
director. Cornelius Keefe, Betty
Francisco and Warner Richmond are
in the cast.
Walthall in "Freedom of the Press"
Henry B. Walthall has been cast
in "Freedom of the Press," which
George Melford is directing for Uni-
versal.
HOLLYWOOD FILMS
Announces
They have completed a motion picture entitled:
''THE OLYMPIC HERO''
And have in the course of production a motion picture
entitled :
''THE ALL-AMERICAN''
All rights protected
Harry Wurtzel Hollywood, Calif.
CONRAD NAGEL CONTRACT
IS RENEWED BY M-C-M
M-G-M has exercised its option
on services of Conrad Nagel and has
renewed the agreement for five
years. The act is significant in view
of Nagel's leadership of the Actors'
Equity branch in the fight against
salary reductions. It is probable
that the company will loan Nagel to
another producer for several pictures
next year.
Ullman Doing Camerawork
Eddie Ullman is cameraman for
William Beaudine on "Home James,"
new Laura La Plante vehicle for
Universal.
Three Scheduled for Ruggles
"Two Rainy Nights," an original
by Paul Scofield, will be Wesley
Ruggles' next picture. Laura La
Plante will be starred. Another
original will follow, after which
Ruggles will produce a story' he has
written based on a famous New York
murder trial.
Seventh Fat Men Comedy in Work
Al Herman is directing "The
Happy Trio," seventh of the series
of Fat Men comedies being produced
by Darmour for FBO release.
Novarro's Next "China Bound"
"China Bound" is the tentative title
selected for Ramon Novarro's next
picture for M-G-M. Laurence Stall-
ings adapted this Ben Ames Williams
story, Ernest Torrence has been cast
for the production.
Milestone to Direct First
Meighan for Caddo Prod.
Lewis Milestone has been selected
to direct Thomas Meighan's first pic-
ture for Caddo Prod., which is to be
released by Paramount. There are
two pictures for Paramount to be
made under the star's contract.
In addition to these two, Caddo will
make a number of other Meighan pic-
ures. Milestone, whose most recent
picture is "Two Arabian Knights,"
directed Meighan about three year
ago in one film.
Considers Stage Return
Olga Baclanova is considering a
temporary return to the stage fol-
lowing completion of "The Man Who
Laughs" for Universal.
Arrives for "We Americans" Role
Beryl Mercer has arrived from
New York to start work in "We
Americans."
A Little
from *'Lots'*
By RALPH WILK
Hollywood
TWO of our favorite directors ad-
dress the members of their casts
as "children."
• • •
George Nicholls, Jr., one of
the best cutters in the busi-
ness, is handling some im-
portant assignments. He has
been a cutter for seven years.
* * *
H. L. Gates, who, with his wife,
Eleanore Browne, wrote "The Red
Dancer of Moscow," has visited .;
Russia as a guest of Maxim Gorky. ]
Gates is a former newspaper editor,
having edited newspapers in New
York, London, Chicago and Denver.
* * *
Neil Hamilton's favorite
magazine .is "The Sphinx,"
which is the organ of magi-
cians.
* * *
"Many of the boys speak in
millions, but they do like to
borrow cigarettes," said one
of our Hollywood friends.
* * *
George Folsey, Jr., and Karl
Struss are among the cameramen
who are enthusiastic tennis players.
Johnny Mescall and Bert Glennon
are cinematographers who are ex-
cellent golfers.
* * *
Clive Brook is becoming a familiar
figure at the De Mille studio. There,
he appeared opposite Gilda Gray in
"The Devil Dancer," for Samuel
Goldwyn and United Artists. He has
returned to appear opposite Jacque-
line Logan in "Midnight Madness"
for the De Mille forces.
* * *
Jean Hersholt has found Wallie
Beery to be a real friend. Jean
needed a dress suit that did not fit
exactly — for screen purposes. Jean
consulted Richard Dix, Adolphe
Menjou, Reginald Denny and other
friends, but their dress suits did not
"fit" Jean's needs. However, Wallie
provided the right one.
* * *
Few Rhodes scholarships are to
be found in the film colony, but
John Monk Saunders was a Rhodes
scholar from the University of Wash-
ington. He obtained his master's de-
gree in literature from Oxford in 1923.
* * *
Bernard Gorcey is one
father who cannot be looked
vn to. He is only five feet
tall and has three husky boys,
each of whom is one foot and
one inch taller than his dad.
THE
Friday, Decembor 16, 1927
-<^^
DAILV
Out!
You'll Feel Happier
After You Do It.
FILM DAILY
RELIEF FUND
1650 Broadway
'New York City
Committee
Dr. A. H. Giannini, Jack Alicoate, Billy Brandt
Gov. Carl Milliken, Bruce Gallup
L
/
/■
/
/
/
/
/
Date
/
TO THE
/
/
/
/
/
FILM DAILY
RELIEF FUND
1650 Broadway, N.Y. City
I am glad to contribute to this splendid cause.
/ Heretvith my check /or
/
/
NAME.
^DlyBE^s
An Important
An nouncemen t
NiW YOUU
PICTURE
CRITICS
fHE UNPERSIGNED
that ''The Private' Life of Helen of Twor,'' First
National's new Special at the Globe^ is ''a new
and intelliitent step in movies'^ . ''just as delic-
iously mirth-proYokinii as the nover\."side
SPlittin^'^ ."exceedingly clever'^ . and contains
"some of the wisest cracks we have ever seen
printed on the screen.'*
THJkT "Maria Corda is Perfect'' .. "brilliantly
beautiful ".."a 6reat actress", ."beautiful Pic-
ture", ."fascinating ".."a brilliant item in a
finely wrouiiht settinit."
THIJkf "the sets are maiinificent". ."mammoth"
. . and "of unusual beauty."
THAT it "launched a thousand 6a^s".."ctaye
New York one of the best and prolonged lauiths
it has had in some time", ."is in for a loni( life
and a happy one" . . and "WILL GET
PLENTY OF NONEY."
-GEORGE GERHARDf ^ Evening World
-HARRIETTE Vm^UMllXr Herald Tribune
-JOSEPH NcELLIOT^ ^ y ^ Mi^for
-NORDAUNT HALL^ t t t Times
-BETTY COLFAX^ t t t Graphic
-REGINA CREWEr ^ ^ ^ Telegraph
-GEORGE €. WILLIANSf ^ Daily Review
In Varbatlm «HOlaMons from
th.lr nawiMi.«r ravi«w«>
..^ >■'
iTHE
o/ FILMDOM
ANDWEEKLY
FILM DIGEST
VOL. XLII No. 66
Sunday, December 18. 1927
Price 25 Cents
GEORGE SIDNEY
J. FARREL MACDONALD
tfith VERA GORDON
Kate Price and Gertrude Aitor
A.d.aptauox\ and continuxVj try Al
Cohn. S:ory supervision b> Joseph
Poland.
I 1 1 1 1 ti
There's your Amazing Three —
amazing in quality — amazing in
pulling power amazing in pro-
fits for you. Book'em and play'em
— they'll amaze you!
»»iiii-iii »■«
By the producers rf 'UNCLE TOMS CABIN
— »«r-*T~~i 1- — ^'--Yt'n I -I 1 1 --11 iifiin >>'i II II n I 1 ii'i ml II '■■ - Ti 1 1 I n , II 1 I 11 iiiVi'i I 11 i ■" II " - ' 'ii i ' - i "r i l>il_i nilltiiiili'i
Not just a Christmas gesture but a permanent aid to the industry's needy
The Film Daily Relief Fund
Give What You Can Afford — BUT GIVE
$lO,000 By Christmas
'-.-T-taa
JETTA GOUDAL
• M ♦
a positive sensation in
dd
THE
FORBIDDEN
WONAN
Presented by William C. DeMille
with
VICTOR VARCONI and
JOSEPH SCHILDKRAUT
Adaptation and continuity
by Clara Ber anger
From an original story by Elmer Harris
Directed by PAUL L. STEIN
Produced hy
DeMille Pictures Corporation
ff
Pathe
"When the ten best pictures of
1927 are selected. The Forbidden
Woman' can hardly escape being
one of them." Buffalo Evening /Wir.v
"A praiseworthy picture, made up
of a strong story, skilled acting and
sincere treatment." A. >. iWinor
"Strong story plus fine direction
and action make this stand out as
really worthwhile offering."
The Tilm Daily
"The production is uncommonly
beautiful -and the acting graceful.
The picture has the marks of a
money-maker." Variety
"Miss Goudal gave a finished per-
formance." Motion Picture Today
"Seldom has the exotic star been
better cast." Mo-Ling Picture World
"Alluring Jetta Goudal is revealed
in all her snaky slenderness this
week at the Paramount. If you
want a pleasant hour of thrills go
there to see this 'Forbidden
Woman'." Zifs » eekly
"Jetta Goudal is very good to look
at and this is just the sort of setting
which is best for this exotic young
woman." N.Y. E-uening World
"This is the best fi.lm work of
Miss Goudal's career."
A', y. E-uening Graphic
"Miss Goudal is especially interest-
ing, exerting a curious appeal.
There is no one in the movies
who can give the effect of seeth-
ing, vengeful passion with such
economy of pantomime." N. Y. Sun
"Jetta Goudal is prepossessing."
N. Y. Times
'Miss Goudal is mysteriously beau-
tiful." N Y. Daily News
"Miss Goudal continues to perform
like the real artist which she has
shown herself to be in other pic-
tures." N. Y. World
"La Goudal is perhaps the most
luminous and exotic actress on the
screen." N. Y. Morning Telegraph
"Jetta Goudal is superb."
A'. Y. Herald-Tribune
L
EGGERS
INCORPORATED
Photo
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to the
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DAY AND NIGHT
250 West 54th Street
NEW YORK
Telephone: Columbus 4141-2-3
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oyFILHDOM
VOL XLII No. 66
ANDWEEKLY
FILM DIGEST
Sunday, December 18, 1927
EtUitUihid 1918
JOHN W. AUCOATE, Publuhtr
INDEX
LOOSENING THE HINGE. An Editorial hy Maurice Auirn i
FINANCIAL, by Charles F. Hynes 4
FOREIGN MARKETS, by James P. Cunningham 5
REVIEWS OF THE NEWEST RELEASES, by Lilian W. Brennan 67
THEATER EQUIPMENT AND MANAGEMENT, fty Arthur W. Eddy ... 8
PRESENTATIONS, by Jack Narrower o
HOLLYWOOD HAPPENINGS. Coast Ne-.vs by Telegraph 10 11
"A LITTLE FROM LOTS." by Ralph Wilk n
THE WEEK'S HEADLINES, Highlights of the News 12
REVIEWS
AFTERMATH 6
CITY GONE WILD 6
FANGS OF DESTINY 7
HELEN OF TROY 6
JAKE THE PLUMBER 6
LAND OF LAWLESS 6
LADIES MUST DRESS 7
SHORT SUBJECTS 7
LONDON AFTER MIDNIGHT . . 7
LOVE f,
MAN. WOMAN AND SIN 7
NOW WE'RE IN THE AIR 6
VALLEY OF GIANTS 7
VERY CONFIDENTIAL 7
WILD GEESE 6
LESTER F. SCOTT. Jr
'Prfltnli
WALLT
WALE/
IN
5/o.y hy
J RtGINALD C BARkIR
RICHARD TMORPI
ACTION PICT URLS |N(
Pafh6
WHITE
PEBBLES
ff
HAS THL BLST WESTERNS
The Life of Loi Angelet
Centers at the
AMBASSADOR'S
Famous
Cocoanut
Grove
W^^Aj^TM
Special N<«ht«
Tuesday and Saturday.
College Night Every
Friday.
Co-ordination
Big scale organization of
brains and money will not of
itself insure success in the the-
atre field, where needs are so
insistent and so exacting.
A certain flexibility, a free-
dom from red tape, a perfect
co-ordination of every individ-
ual and every department must
be attained.
So finely co-ordinated is
National Theatre Service that
its most remote customers re-
ceive the same efficient and
courteous service that would be
accorded to a Manhattan the-
atre lessee. It knows no bar-
riers of direction or distance
in passing along to its clients
the benefits of its own co-or-
dination.
National Theatre Supply Co.
General Offices
624 So. Michigan Avenue,
Chicago, IlL
Offices in All Principal Cities
(4020A)
I
PARAMOUNT NEWS,
gives all-airplane PARAMOUNT service on
LINDBERGH'S
arrival in
M E X I CO
Film rushed in record time by express plane to Brownsville]
Texas, to Dallas, Texas, thence to these six cities, whercff
PRINTS WERE MADE AND SHIPPED SIMULTANEOUSLY:
DALLAS /O.W. ,....; LOS ANGELES ,„.
CHICAGO /O.M,..,.,..., SAN FRANCISCO"^^'
ATLANTAf^o'-5o«.., NEW YORK(/o.e<,.,)
I
Whole Country Served within 36-
60 Hours of Lindbergh's Arrival !
Part of regular PARAMOUNT NEWS service. No extra expense to exhibitors.
_ i*
o/ FILMDOM
AHDWEEKLY
FILH DIGEST
VOL. XLII No. 66
Sunday. Uecember 18, 1927
Price- 25 Cents
LO[W EARNS $6J37,205; :Murdock Not Quitting Pathe;
CHAINS NOW COMPLETING
HOOK-UP WITH FULTON
Final steps arc being taken in the
hook-up of various theater chains
with the E. E. Fulton Co. which was
launched last July to meet the situa-
tion caused by pooling of equipment
houses by National Theater Supply.
A committee representing the
chains interested held a meeting
Thursday at which steps for the in-
corporation of the combine were tak-
en under the direction of their at-
torneys.
Several of the companies are un-
derstood to be already sending their
equipment orders to the Fulton con-
cern at Chicago, and it is expected
that the full machinery for swinging
ail business to this equipment firm
will be in operation shortly after the
first of the year.
. The deal as set last July resulted
in the Fulton concern securing a '50
per cent interest in the expanded
company which was recapitalized at
'{Continued on Page 12)
HOW ABOUT YOUR CHECK
FOR THE RELIEF FUND?
Only a few days left and The Film
Daily Relief Fund which has set a
goal of 810,000 by Christmas has a
long road to travel. Yesterday was
the second best day of the drive, the
following forwarding their contribu-
tions:
Fred Rothenberg, Jules Levy,
Kinograms, Nath Rothstein, Jesse L.
Lasky, Charlie Einfield, Kathrin Ein-
field, Dave Chatkin, Pat Garyn. Mil-
ton Schwartz, L. F. Guimond and
W. C. Boothby. Still a chance to
make amends for lost time. Don't
let the opportunity slip by. Checks
made out to any amount welcomed —
and gladly. What do you say.
Watch This List Grow
WiU H. Hays
George Weeks
Ed Schiller
D. A. H. Giannini
Jimmy Grainger
Charles B. Mintz
Bruce Gallup
Jim Normanly
Don Mersereau
M. J. Mintz
Victor Shapiro
Moe Streimer
Billy Brandt
Red Kann
Dave Bader
Marvin Kirsch
Leo Klebanow
Tommy Goldberg
J. E. Storey
Frank Walkw
Artie Stebbint
Jack Alicoate
(.Continued
Anonymous
Anonymous
Hugo Kessler
Joe Schnitzer
Dave Miller
Bill Nolan
W. S. Butterfield
Charles C. Moskowitz
Bob Wolf
Irene F. Sco«
Joe Simmonds
Friend of Danny's
E. B. Hatrick
Sam Dembow, Jr.
Lesan Advt. Agency
John Clark
A Friend
Sam Eckman
Anonymous
Al Harstn
Felix Feist
Elmo
on Page 12)
NEW HIGHJR ALL TIME
Completing a record year for earn-
ings, the financial statement of
Loew's, Inc. which includes Mctro-
Goldwyn-Maycr and 100 per cent
owned subsidiary companies, showed
a net profit of $6,737,205 for the
twelve months ending Aug. 31, 1927.
On the basis of 1,060,885 shares of
connnon outstanding, the earnings
are $6.35 per share.
Profits of the company have in-
creased as follows:
1921 $1,800,550
1922 2,267,871
1923 2,415,489
1924 2,949,053
1925 4,708,631
1926 6.388,200
1927 6,737,205
In 1923, earnings on the common
then outstanding were $2.27 a share
rising, as noted, to $6.35 per share
(Continued on Page 12)
CRITICS OF NATION POLL
ON YEAR'S 10 BEST FILMS
Critics throughout the nation now
are completing their selections of the
Ten Best Pictures of 1927 in the
seventh annual poll conducted by
THE FILM DAILY. Indications
are that over 200 newspaper, na-
tional and fan magazine and trade
(Continued on Page 4)
Lauds Company's Progress
OPEN MARKET DEMAND IS
VOICED BY WASH. UNIT
Seattle — Demand for an open mar-
ket in the industry, through elimina-
tion of arbitrary allocation of product
is voiced by James Hone, secretary
of the Washington exhibitor associa-
tion, who was a delegate to the Trade
Practice Conference.
"Let every theater have free and
equal opportunity to compete for the
product of every producer and let
every producer have free and fair
access to the screen of every theater,"
(Continued on Page 12)
PARAMOUNT CLAIMS FIRST
ON LINDBERGH PICTURES
Paramount Newsreel, in covering
Lindbergh's arrival at Mexico City,
states it relayed the films to Browns-
ville, Texas, by airplane, and from
there to Dallas, where the company
claims they were shown 24 hours after
the ace's arrival. Other films were
{Continued on Page 4)
Loosening the Hinge
MEMBERS of the Hays organization and the Authors'
League have agreed to submit objectionable play and
story material to a refining process in an effort to elimi-
nate questionable titles, dubious situations and racy sequences,
and make such material suitable for picturization.
In view of the importance of the step, it is worthwhile to
again stress Clause 5 of the agreement which defines the pro-
cedure through which a book or play, once held unsuitable, is
to pass :
"After a story has been rejected the author may prepare a new
story, with the unsuitable material removed and with a new title
(written notice of which shall be given to the association by the
author) and which title does not in any way suggest the old title,
but using such dramatic incidents, and interest as may be used and
making certain the elimination of the unsuitable material. Then
the author may submit such new story to producing companies for
picturization, as in the original instance, with the distinct under-
standing that it shall not be publicized nor advertised in any way
that will connect the new story with the old and that it shall not
be presented in any way that would mislead the theatergoers.
In other words, the door that has been closed so sharply in
production is to be pried somewhat loose from its hinges. A
(Continued on Page 4)
Concern Has Made Fast
Strides, He Declares,
Nailing Report
Pathe has accoinplisiicd more in
the last few weeks than ever achieved
by any picture company since the
development of the industry.
This was the answer of J. J. Mur-
dock, Pathe president, to query of
'The Wall St. News" of a report
that he was to resign and was dis-
satisfied with progress being made
by Pathe.
"As to my resignation, there is ab-
solutely no truth in any such rumor.
It is just another species of street-
corner gossip, hard to trace and, as
usual, not founded on fact. No such
action has been discussed, nor even
thought of."
Pathe-De Mille Forces at
Top Speed, Reisman Says
With production costs pruned to
eliminate waste, the Pathe-Dc Millc
forces arc working at full speed on
the new season's product, states Phil
Reisman, general manager of distri-
bution for Pathe, who has just re-
turned from his first visit to the
studios since his accession to head
of the company's sales force.
Economies effected, he says, will
not interfere with the quality of the
product which has advanced to a
point where the company is well pre-
pared for advent of the new selling
vear, he states.
Rhode Island Showmen
Seek Repeal of Ban
Providence, R. I. — Abolishment of
the law barring children from the-
aters, unless accompanied by an
adult, will be asked at the coming
session of the legislature by Provi-
dence theater owners.
The showmen recently outlined to
local police the impossibility of strict-
ly adhering to the law. Modes of
dress now make it almost impossible
to determine age, particularly in the
case of girls around 16, they state.
Loew Has 115 with 8 More
Now Under Construction
One hundred fifteen theaters in the
United States and Canada are owned,
leased or directed by Loew's, Inc.
Eight additional theaters now are
under construction in the United
(Continued on Page 12)
THE
■:xiK
DAILY
Sunday, December 18, 1927
AND WEEKLY
FILM DIGEST
fffiKlbY"
Vol. XLII No. 66 Sunday, Dec. 18. 1927 Price 25 Cents
JOHN W. ALiCOAFE
Publisher
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York. N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday,
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel: 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London, W. I. Ber-
lin— Lichtbildbuehne, Friedrichstrasse, 225.
Financial
Am. Seat. Vtc
♦Am. Seat. Pfd...
'Balaban & Katz..
•Bal. & Katz Vtc.
Eastman Kodak . .
*East. Kodak Pfd..
tFilra Inspection..
•First Nat'l Pfd..
Fox Film "A"...
tFox Theaters "A"
*Intern'l Project. .
Keiths 6s 46
Loew's. Inc
ttLoew's, 63 41ww.
1 1 Loew's, 6s4 1x1 war
M-G-M Pfd
M. P. Cap. Corp.
Pathe Exchange . .
Pathe Exch. "A"
ttPathe Exch. 7s37
Paramount F-L ....
Paramount Pfd. . .
ttPar.Bway.5!4s51.
**Roxy "A" . . . .
**Roxy Units ....
**Roxy Common . .
**Skouras Bros. . .
Stan. Co. of Amer.
tTrans-Lux Screen
United Art. Com. .
United Art. Pfd. .
*Umv. Pictures..
Univ. Pict. Pfd. .
tWarner Bros. . .
Warner Bros. "A"
High
4054
Low
4054
169 168
80H
78/2
22
21^8
101
100-5-^
59Vr
585/s
IO6K2
IU6/4
99
9844
25
25
Wf.
8%
5
4%
22
21
80 /2
80 '/2
110J4
107^4
121/2
121 ■/«
101 7/«
101/2
28
26
32
28
1V2
6}4
36
35
HVa
54
4/2
4^2
15
14
85
80
100/
11/
22/
100/
11
22
Close
4054
48
60Ji
73J4
169
130
5
10454
80 >i
22
10
10054
59
106^
99
2'5
4%
21/
80/
109/
121/
101J4
54J^
4/
2(>Vt
100/
11/
22
Sales
200
100
ii'.ioo
900
"bX
7,400
83
36
100
700
300
1,800
1
18,700
200
200
20
1,000
1,700
•Last Prices Quoted ••Bid and Asked (Over
the Counter)
tCurb Market ttBond Market
NOTE: Balaban & Katz is listed on the
Chicago Board; Skouras on the St. Louii
Stock Exchange and Stanley in Philadelphia.
When you think of
INSURANCE
you are thinking of
S T E B B I N S
Specialists in Motion Picture
and Theatrical insurance for
the past twenty years
Arthur W. Stebbins & Co., Inc.
1540 Broadway N. Y. C.
Bryant 3040
Loosening the Hinge
(.Continued from Page 3)
stej) that is both constructive and destructive, dependent entirely
upon the manner in which it is handled. If strong, but clean
dramatic situations can be introduced into pictures, if through
an exercise of saneness and good judgment stories that are more
firmly knit can be utilized to the end that some of the banality
that stalks tnrough pictures today will be eliminated, the step
merits endorsement.
On the other hand, there is grave danger of slipping on dan-
gerous ground. The most diligent of checks should and must
be maintained, else the name of the industry will suffer and this
no one company or group of companies can afiford to permit.
It is to be assumed, of course, the industry appreciates to
the fullest extent what its course must be. That the matter
calls for treatment of the most delicate nature, seems an al-
most superfluous statement to make.
KANN
T.O.C.C. Holds Ball
The annual supper and dance of the
T.O.C.C. was held Friday night at
■the Plaza, with a representative
gathering of stars and city officials
including the borough presidents as
guests. Harry Bestry put on a de
luxe show with the following head-
liners as Will Mahoney, Belle Baker,
Lou Holtz and the Chester Hale
Girls. Music was furnished by Eli
Danzig's orchestra.
Schnitzer Returns
J. I. Schnitzer, senior vice-president
of FBO returned to New York Fri-
day from a trip to Middle West ex-
changes, following his attendance at
the February Jubilee meeting in
Chicago last Sunday.
"Four Sons" to Play Central
"Four Sons," which was filmed
under title of "Grandma Bernle
Learns Her Letters," is to open its
New York run in January at the
Central.
"Sorrell and Son" Moving
"Sorrell and Son," moves Dec. 31
from the Rivoli, New York, to the
Mark Strand, Brooklyn.
. 'Whew,/
Bveruone^m
; Wherever
p. you go —
m Plaza Hotels
m are famous.
'^ — In Boston
' —in New York
-in London
Also in
' Hollywood
tf • the
HOILVWOC Di
Pathe Review Plans New Features
Interviews with nationally-known
comic-strip cartoonists and with fa-
mous English and American authors
are two innovations to be launched in
1928 by Pathe Review, Editor S.
Barrett McCormick announces.
Fifth Ave. Group Opening Another
The Fifth Avenue Playhouse
Group, which operates houses in New
York and Chicago, is to open the
St. George Playhouse, 100 Pineapple
St., Brooklyn, Dec. 22.
Reopen Lowden, la., House
Lowden, la. — The Liberty has re-
opened after being closed for the
summer.
I
Critics of Nation Poll
on Year's 10 Best Films
(Continued from Page 3)
paper critics, will participate in the
selections.
Diversity marks the selections in
the balloting to date, which embraces'
practically every state of the nation,
ranging from the large metropolitan
dailies down to small town news-
papers. The list is the most compre-
hensive compilation of expert opinion
on photoplays ever compiled, and will
be one of the features of THE 1928
FILM DAILY YEAR BOOK, to
be issued in January.
Para. Claims First j
on Lindy Pictures I
(Continued from Page 3)
sent by airplane to Atlanta, Los
Angeles, San Francisco and New
York. Paraniount states that prints
are being distributed to theaters from
these key points to show within ap-
proximately 60 hours after Li
bergh's arrival.
i
OOWNS AND UNIFORMS
I 14.37 BWAY. NY TELSSaO PENN.I
ALSO 25.000 COSTUMES TO RENT =3
Winston-Salem, N. C.
Nov. 11, 1927
Mr. Ray Hall, Editor. Pathe News,
35 W. 45 St. , New York, N. Y.
My Dear Mr. Hall:
PATHE NEWS has been one of
our main stand-bys in our programs for
the past two seasons and we feel it due you
to say that we have been greatly pleased
with it. The subjects have been well
selected and timely and we have noted
carefully that there has been a marked
improvement in the past few months. In
many instances PATHE NEWS has outstripped
the other weeklies locally with scoops and
that's a mighty big item, especially when
an exhibitor is playing an ' 'out of the
can news. • '
Very truly yours,
U. K. Rice, Manager,
COLONIAL THEATRE
m
... y
Sunday, December 18, 1927
THE
RAPID STRIDES ARE BEING
MADE IN THE FOREIGN
FIELD. KEEP POSTED
THROUGH "FOREIGN
MARKETS"
Foreign Markets
NEWS PLASHES rROM PILJI
CKNTEKS ALL OVkR TH»
GLOBE: MELBOURNE
LONDON. BERLIN.
PARI£
fly JAUES P. CVNNINGHAU
U. K. BOOKING COMBINE
ONi'WFORP.CT.
By ERNEST W. FREDMAN
Editor "The Daily Film Renter"
London (By Wireless) — Threat of
independent exhibitors recently made
against Provincial Cinematograph
Theaters, Ltd., if the latter made al-
liances with any American organiza-
tions, will be carried out. The trad-
ing plan, sponsored by the Cinema-
tograph Exhibitors' Ass'n, calling
for establishment of a buying com-
bine, is progressing despite agree-
ment of British distributors not to
supply the proposed combine with
product. Exhibitor leaders interest-
ed in the plan are confident they will
secure all the film necessary.
Berlin Ratifies Tax
Berlin — The new Berlin entertain-
ment tax regulation has been ratified
by the Ministry of the Interior. The
remarkable thing about this new reg-
ulation is that while the scale con-
cerning picture theaters remains un-
changed, the ratification is /alid un-
til March 31. 1929. The industry
does not intend to be disturbed in its
campaign against taxation by the
duration of the new regulations.
Italian Theaters-on-Wheels
Rome — Motor trucks have been
equipped by the Government with
projectors and screens, which travel
from town to town spreading propa-
ganda. The equipment is so ar-
ranged that it can be set up out-
doors to give a showing, and then
repacked for its next stop.
Form French Company
Paris — Societe Cineniatographique
de Romanciers Francais et Etran-
gers, a new producing company, has
been formed. It is headed by
Georges Guillemet and Alfred Ma-
chard. The first production will be
'A Radio Crime."
Lauder with Welsh-Pearson
Glasgow — Sir Harry Lauder is ex-
pected to sign a contract with Welsh-
Pearson, which will be optional for
one or three years. No stories have
been selected, but one is planned for
production next May.
German Amateurs Organize
Berlin — An association of film ama-
teurs has been formed to unite all
German amateurs and instruct and
advise them on all questions concern-
ing film development and projection.
Aubert Company Buys Two
Paris — The Aubert Co. has ac-
quired the Cameo and artistic thea-
ters here.
RUSSIA STARTS BID
FOR rOREICN MARKETS
London — The necessity for wider
film markets for Russian productions
is realized throughout that industry,
according to an article published by
the "Daily Film Renter" from its
Russian correspondent. An effort is
therefore being made to remove any-
thing in production that will bar ac-
cess to foreign markets.
In pursuance of this new policy,
Sovkino, largest Russian unit, has
produced two films which are said
to be free from revolutionary atmos-
phere. They are "Tsar and Poet,"
and "The Waiter in the Restaurant."
Another picture from which much
is expected is "War and Peace,"
adapted from Tolstoi's novel.
Outlines Future Policy
of Russian Film Industry
Moscow — Production and distribu-
tion in the Russian industry must
undergo considerable change and de-
velopment, according to M. .\leini-
kofT, director of Mejrabpom-Russ. a
producing company allied with the
Soviet.
He states that in the next two
or three years 200 pictures yearly
must be produced, and of these 25
per cent will be purchased abroad.
Jugoslavs Protest Taxes
Belgrade — Theater owners through-
out Jugoslavia are still protesting
against heavy taxes. Exhibitors
threaten to close their theaters if
these taxes are not reduced. It was
voted to send a delegation to the
Ministers of Finance, Interior and
Public Instruction.
Peru Developing Industry
Lima, Peru — The Government is
encouraging development of a na-
tional picture industry, and has lent
its support to the production of sev-
eral films of historical and national
interest.
Hunter Heads Gainsborough
London — T. Hayes Hunter has
been appointed director-in-chief of
Gainsborough productions. He will
soon start production of Lord Dun-
sany's drama, "If," at the Islington
studio.
Complete Danish Feature
Copenhagen — Palladium has com-
pleted "The People of the North
Sea," directed by Lau Lauritzsen,
and which will be distributed on the
British market.
258 Swiss Houses
Berne — A recent estimate
shows $7,700,000 is invested in
theaters in Switzerland. Of
this amount $800,000 is invest-
ed in distribution. The theaters
require the services of 1,639
and seat 70,000. There are
258 pictxire theaters, with 106
exhibiting daily, 149 two or
three times weekly and 30 ex-
hibiting occasionally. Some of
the latter are itinerant, moving
aboat the small country towns.
French Appoint Censor
Board in Shanghai
Washington — Establishment of cen-
sorship in the French concession of
Shanghai in China is reported by the
Motion Picture Section of the Dep't
of Commerce, having become effec-
tive on Nov. 1, 1927. The board will
be appointed every year. Every the-
ater owner must send a request to
the chief of police, who will set a
date for the meeting of the censor-
ship board before which the film
must be shown.
To Demonstrate Ether Music
Paris - — Leo Theremin, Russian
musician, sails today for America to
give demonstrations of his device for
producing music from the ether,
which is described as rendered "by
a wave of the hand."
Freund in Art Movement
Berlin — Karl Freund, cameraman
for Ufa on many of the company's
biggest productions, has formed an
organization to produce films of a
purely artistic nature.
Swedish Studios Busy
Cojienliagen — Reports from Ra-
sunda, Sweden's Hollywotid, state
that 28 studios are now active. Sev-
eral productions are being planned
with the American market in view.
VATICAN ECHOES PLEA
FOR CLEAN PICTURES
Romc^ — Echoes of the Trade Prac-
tice Conference is heard in declara-
tion of the Vatican, through its semi-
official organ, "Osscrvatorc Romano,"
endorsing plea of Louis B. Mayer
for clean pictures. The paper says:
"This is the healthiest sign yet
evidenced in the American cinema
world. The demoralizing influence
of the cinema has been enormous.
Hence we understand and approve
the attitude of certain Irish Bishops
in prohibiting it.
"The Catholic Church and its
Bishops are prepared to protect the
moral interests of their millions of
faithful. One of the greatest sources
of concern has been the movies. Let
us devoutly hope the proposal of Mr.
Mayer will have concrete results."
Banfield Working in London
London — George Banfield has com-
menced production for British Film-
craft, Ltd.
"Glory" Banned in Occupied Area
Coblenz, Germany — Ban has been
placed on "What Price Glory," at
theaters here. It was established by
the Interallied Rhineland Commis-
sion.
Williams with European
London — European M. P. Co.
(British Universal), has engaged J.
Leslie Williams to handle publicity
and advertising.
Carl Moss to London
Carl Moss, who has been advertis-
ing copy writer at Universal for the
past two years, sails for London on
the Berengaria to work on advertis-
ing with James \'. Bryson, head of
European. Moss was tendered a din-
ner recently at New York by his asso-
ciates, with Nat Rothstein acting as
toastmastcr.
RiCHMOUNT Pictures Inc.
723 Seventh Avenue New York City, N. Y.
D. J. MOUNTAN, President
Exclusive foreign representatives for Ray-
art Pictures Corporation and other leading
independent producers and distributors.
CabU Addrcn: RICHPICSOC. PARIS Cable Addreu:
CabU Addren: RICHPIC. N. T.
DEEJAY. LONDON
Exporting only the Best in "Motion Pictures
THE
■<&!S1
DAILV
Sunday, December 18, 1927
"The Private Life of Helen
of Troy"
First National Length: 7,694 ft.
ALL THE HOT DOPE ON
WARM-BLOODED HELEN, FA-
MOUS WOMAN OF THE GOOD
OLD GREEK DAYS. FUNNY,
DIVERTING AND CLEVER. A
GOOD SHOW.
Cast. .. .Maria Corda, striking as
Helen — and beautiful to boot; Lewis
Stone outdoes himself as Meneleaos.
Others George Fawcett, Ricardo
Cortez, Alice White, Tom O'Brien,
Charles Puffy.
Story and Production. .. .Based on
novel of the same name by John
Erskine. Everybody knows the tale
of Helen who grew tired of her
king-husband, Meneleaos, and skip-
ped off one night with Paris. Helen's
home town, Sparta, was thus pro-
vided with a first-class excuse for a
war against Troy. Which happened.
Sparta wins. Meneleaos should have
slashed Helen's throat. But why rid
the earth of a beautiful creature. So
he takes Helen back home and there
you are. Clever situations, a knock-
out set of titles by Gerald C. Duffy
and Casey Robertson — in general, a
darned good piece of entertainment.
Direction Alexander Korda;
fine.
Author John Erskine
Scenario Carey Wilson
Photography Lee Garner and
Sid Hickox; excellent.
Wallace Beery and Raymond Hatton
in
"Now We're in the Air"
Paramount Length: 5198 ft.
BEERY AND HATTON AT
IT AGAIN. GREAT PAIR OF
COMEDY CUT-UPS. THEIR
NEWEST COLLECTION OF
MONKEYSHINES CERTAIN TO
TICKLE THEIR ADMIRERS.
Cast. .. .Beery, the shy, and Hat-
ton, the sly, carry on in their own
inimitable fashion to the delight of
the folks out front. No one else
gets a break but the cast includes
Louise Brooks, Russell Simpson,
Emile Chautard, Malcolm Waite,
Duke Martin.
Story and Production. .. .Comedy.
This might be termed a sequel to
"Behind the Front"; the gags run
along in the same vein and the gen-
eral comedy tone is the same. Beery
and Hatton join the air force and the
fun begins. It is downright funny
most of the time and hilarious at
many points. There isn't any real
story thread. Rather it's a collection
of gags and comedy sequences well
put together. The humor isn't al-
ways entirely the kind for a Sunday
school showing but undeniably rio-
tous comedy in several instances.
The episode wherein Beery and Hat-
ton conceal themselves in a fake cow
afford laughs galore.
Direction Frank Strayer;
first rate.
Author Monte Brice-
Keene Thompson.
Scenario Tom J. Geraghty
Photography ..Harry Perry; good
"Wild Geese"
Tiffany-Stahl Length: 6,448 ft.
GOOD DRAMA. STRONG STO-
RY, BASED ON PRIZE WIN-
NING NOVEL. WELL DONE.
SOME MAY FIND IT A LITTLE
HEAVY.
Cast. .. .First-rate. Belle Bennett
splendid as the mother. Others Rus-
sell Simpson, Eve Southern, Anita
Stewart, Donald Keith, Jason Rob-
ards, Wesley Barry, Evelyn Selbie.
Story and Production Drama.
Based on Martha Ostenso's prize-
winning novel of same name. The
story is powerful, which is one rea-
son why the picture is good. It is
drama all the way; a tale of an op-
pressive father who drives his family
with an iron rod. The yarn deals
with his despotic and unreasonable
attitude, the club which he holds over
the mother's head and the unfair
advantage he takes of his knowledge
of the family secret, the revolt which
seizes one member of the family —
his oldest daughter — and the final
solution of all their troubles in the
death of the head of the house. The
locale is a farming community in the
West.
Direction Phil Stone; good
Author Martha Ostenso
Scenario A. P. Younger
Photography. . .Max Dupont, Earl
Walker, Jos. Dubray; good.
John Gilbert and Greta Garbo in
"Love"
M-G-M Length: 7,365 /(.
VERY BOX OFFICEY. ASIDE J
FROM THAT, THE MERE AN- 1
NOUNCEMENT OF GILBERT
AND GARBO IN "LOVE" WILL
BE MORE THAN ENOUGH.
THEIR FIRST SINCE "FLESH i
AND THE DEVIL."
Cast Garbo excellent; Gilbert
first-class. Others Brandon Hurst, I
George Fawcett, Emily Fitzroy and
Philipe De Lacy — all good.
Story and Production — Based on
"Anna Karenina" by Leo Tolstoi.
"Love" follows in the same groove as
"Flesh and the Devil," but it is not
as good a picture. There is no doubt,
however, about its money-making
possibilities. Garbo and Gilbert
make a striking team. The vehicle
gives them both opportunity to dis-
play their talents and indulge in
some hectic love scenes, and there
you are. M-G-M has given the pic-
ture a happy ending which brings
the lovers together after three years I
of separation. The final clinch is 1
there — for the audience and for the
box-office.
Direction Edmund Goulding;
good.
Author Leo Tolstoi i
Scenario Frances Marion
Photography William Daniels;
fine.
"Jake the Plumber"
FBO Length: 5147 ft.
JEWISH COMEDY CALCU-
LATED TO KEEP THEM THOR-
OUGHLY AMUSED. ROMANCE
OF A PLUMBER AFFORDS
MERRY LOT OF SITUATIONS.
Cash Jess De Vorska, the
lovelorn plumber lad, in a good com-
edy characterization. Sharon Lynn
his sweetheart. Others Carol Hol-
loway, Dolores Brinkman, Ann
Brody.
Story and Production. .. .Comedy.
The audience enjoyed the antics
and adventures of "Jake the Plum-
ber" in what appeared to be whole-
hearted fashion. In addition to the
comedy situations there were the
innings scored by the titles of which
there were many but they afforded
laughs on practically every occasion.
There isn't much of a story but the
comedy business can be counted on
to keep them in good spirits. ^Jake's
efforts to get along as a plumlTer and
win a raise so he can marry his
pretty little sweetheart, lead to com-
plications that are occasionally a bit
hilarious. The sequence where Jake
encounters a female automobile
driver who is afflicted with fainting
spells, is especially funny.
Direction Edw. Luddy;
satisfactory.
Author Not credited
Scenario Jas. J. Tynan
Photography ....Phillip Tanura;
good.
"Aftermath"
Collwyn Pictures Length: 6800 ft.
EUROPEAN PRODUCTION
MERITORIOUS FROM SEV-
ERAL ANGLES. STORY A WAR
DRAMA VERY WELL TOLD
AND CAPABLY ENACTED.
PRODUCTION MEDIOCRE.
Cast. .. .Jenny Hasselquist gives a
very effective performance as the
mistress of a home seized by rene-
gade soldiers. Olga Tschechowa
likely to be signing on the dotted
line in this country when they see
her. Looks like Pola Negri. Hans
Adalbert von Schlettow first rate as
the devilish Zeremski. Others suit-
al)Ie, but wholly unknown here.
Story and Production. .. .War
Drama. The story, the direction and
acting are all first rate but produc-
tion values are just mediocre. Which
is all the more the pity since the
working material offered such an op-
portunity for a truly fine produc-
tion. There are moments of real
dramatic importance in "Aftermath"
and for those who enjoy a picture of
this order it is likely that the film
will prove interesting irregardless of
any other fault. It tells of the in-
surrection of a disbanded renegade
soldier troup who install themselves
in the home of a rich woman and of
dramatic consequences which follow.
Direction Erich Waschneck;
good.
Author Not credited
Scenario Not credited
Photography Not credited;
only fair.
"Land of the Lawless"
Pathe Length: 4131 ft.
POOR WESTERN. LONG SES-
SION OF SUSPENSE IN WHICH
VILLAIN TORMENTS HIS VIC-
TIMS MAKES FOR DULL BUSI-
NESS. LITTLE GOOD ACTION.
Cast.... Jack Padjan a confident
hero who has little to do but arrive
in the nick o'time to save the girl and
her father, played by Vivian Winston
and Charles Clary. Tom Santschi
has a glorious time as the gloating
villain.
Story and Production. .. .Western.
It isn't often that a western hasn't
something to recommend it. If it
isn't the action you can usually rely
upon the interest afforded in fine lo-
cations but this time it is difficult
to find anything in the picture to
boost. The story hasn't the snap,
the action, of the average western
and the players are handicapped by
shortcomings of their roles. Tom
Santschi endeavors tc make a good
deal more out of his part than it war-
rants. He indulges in a long period
of drinking at the same time tor-
menting the rancher and his daughter.
He acquires a nice edge but the min-
ute hero arrives villain straightens
up for a last minute scrap but too
late to save an otherwise dull afTair.
Direction Thos. Buckingham ;
poor.
Author Wallace Smith
Scenario P. Fejos
Photography Leon Shamroy;
satisfactory.
Thomas Meighan in
"The City Gone Wild"
Paramount Length: 5408 ft.
CROOK MELODRAMA WITH
THRILLING DOINGS THAT AF-
FORD PLENTY OF ACTION.
STORY IMPROBABLE AND
NOT THE BEST VEHICLE FOR
STAR.
Cast. .. .Meighan the criminal law-
yer whose duty interferes with love.
Fred Kohler first rate as the gang
leader and Louise Brooks his nifty
looking sweetie. Wyndham Standing
the district attorney. Others Mar-
ietta Millner, Charles Hill Mailes,
Duke Martin, Nancy Phillips.
Story and Production. .. .Crook
melodrama. The popularity of "Un-
derworld" might indicate that "The
City Gone Wild" should enjoy a de-
gree of success due to the similarity
of stories although the latter, in spite
of its vivid picturization of gang
warfare, is not quite the thriller that
"Underworld" was. The story is
more improbable, too. It hardly
provides Meighan with a role of stel-
lar importance, at that. He plays
the role of criminal lawyer whose in-
fluence brings about peace betweeif
rival underworld gangs. He becomes
involved in a murder case, the vic-
tim being the father of the girl he
loves. Duty and love play alter-
nates with hero a near-loser in love
but it ends happily.
Direction James Cruze;
satisfactory.
Authors Chas. and Jules
Furthman.
Scenario Jules Furthman
Photography .Bert Glennon; good
Sunday, December 18. 1927
THE
Milton Sills in
"The Valley of the Giants"
First Xational Length: (5376 ft.
PLENTY OF BRAWN AND
HE-MAN TACTICS IN THIS
STORY OF THE GREAT OPEN
SPACES. REDWOOD FOREST
SUPPLIES GLORIOUS BACK-
GROUND.
Cast. . . .Milton Sills the hard fisted
hero who battles his way to victory.
Doris Kenyon the beautiful heroine
and Charles ScUon the crabbed old
monopolizer, i'aul Hurst his trusty
henchman. Others Arthur Stone.
Cleorfje Fawcett, Vola D'Avril, Phil
Brady.
Story and Production. .Melodrama.
Out in the California redwood forest
First National has made a picture
that teems with beautiful scenery. It
has action, too. But the situations
that supply it are nothing out of the
ordinary. The usual hero battling
against the handicaps ofTered by the
villain. Lumber camp competition
again with hero's father about bank-
rupt and depending upon his business
rival for sustenance. Scraps galore
come to Sills who puts up some first
rate fights and when all the obstacles
are finally overcome, he folds his
arms about Doris Kenyon and calls
it a day. Fine pictorial qualities here
cflfer compensation for fairly trite
yarn.
Direction Chas. J. Brabin;
lacked good material.
Author Peter B. Kyne
Scenario L. G. Rigby
Photography T. D. McCord;
excellent.
Virqinia Valli in
"Ladies Must Dress"
Fox Lriii/th : S.^iyj ft.
•DEED THEY MUST. AND
THE PROCESS FOLLOWED
HERE AFFORDS A CHEERY
ROUTINE THAT WILL DE-
LIGHT THE AUDIENCE. EN-
TERTAINING.
Cast \'irj;inia X'aili first rate as
the ugly duckling who comes into
her own, and how! Nancy Carroll
the blonde who shows her the way.
Hallam Cooley and Lawrence Gray,
a husband and a willing-to-be re-
spectively. Others Earle Fo.xe, Wil-
son Hummcll, William Tooker.
Story and Production. .. .Comedy-
romance. Clothes make the woman
every time. And they make a lot
of mischief, too, according to the
plot cooked up by the author of
"Ladies Must Dress." It's a merry
little yarn with the situations and the
title writer working hand in hand
for the chuckles. The process of
renovation wherein Nancy Carroll
takes Virginia in hand and dolls her
up in the latest togs is a particularly
good bit. Of course there are com-
plications in the romantic end of it
that threaten dire unhappiness for
X'irginia but it alP ends correctly.
Light, breezy entertainment that will
do its bit at the cash register — and
Virginia Valli's best in a moon or
two.
Direction Victor Heerman;
O. K.
Author Victor Heerman
Scenario Reginald Morris
Photography Glenn MacWil-
liams; first rate.
Lou Chancy in
"London After Midnight"
M-li-M Lcmith: .'lOHT ft.
THRILLS AND WEIRD DO-
INGS IN PROFUSION. FINE
ENTERTAINMENT FOR THE
MYSTERY LOVERS. I^ROB-
ABLY A TRIFLE TOO SPOOKY
FOR THE TIMID SOUL.
Cast'....LuM t liani>- is right at
home in one of his unusual charac-
terizations. Will please his follow-
ing. He is ably supported by a com-
petent cast including Marcelinc Day,
Henry B. Walthall, Percy Williams.
Conrad Nagel, Polly Moran, Kdna
Tichenor, Claude King.
Story and Production. .. .Mystery-
drama. Who killed Sir Roger Bal-
four? That's the mystery i)ropoun(l-
ed in Lon Chaney's latest chill
raiser, a story certain to disturb the
nervous svstem of the more sensitive
picture patrons. If they don't get
the creeps from flashes of grimy bats
snooping around, coi)webbed be-
decke<l mystery chambers and the
grotesque inhabitants of the haunted
liouse, then they've passed the third
degree. But there's a sensible and
satisfying conclusion to the whole
affair that compensates for the early
mental tortures. And the ending is
too good to disclose so urge thd peo-
ple to see the picture through from
the beginning and not to divulge the
climax to prospective patrons.
Direction Tod Browning;
characteristically good.
Author Tod Browning
Scenario Waldcmar Young
Photography ..Merritt B. Gerstad;
first rate.
Short Subjects
John Gilbert in
"Man, Woman and Sin"
M-G-M Length: G280 ft.
GOOD ENTERTAINMENT
BUT GILBERT REACHES NO
NEW HEIGHTS IN IT. WILL
READILY ATTRACT STAR'S
FOLLOWERS.
Cast.... John Gilbert, as the in-
nocent youth in love with the no-
torious woman, gives a worthy per-
formance but the role is not one that
provides him with unusual opportun-
ities. Jeanne Eagles, suitable as the
woman. Gladys Brockwell sincere
but miscast, as the mother. Others
Marc McDermott, Hayden Steven-
son, Chas. K. French.
Story and Production Drama.
The pitfalls tliat await innocent youth
are to be found in "Man, Woman^and
Sin." Gilbert plays the part of a lad
wholly unaware of the existence of
"lilies of the field." His encounter
with one, and subsequent sentence to
death for the murder of her para-
mour, provide a series of dramatic
moments that Monta Bell has han-
dled capably enough. But the story
seems to be missing some links in
its development. There are no strik-
ing gaps but obvious deletions have
been made. The acting is good at
all times and the production quite
satisfying. Sex angle makes this
doubtful for family trade.
Direction Monta Bell;
satisfactory.
Author Monta Bell
Scenario Alice D. G. Miller
Photography Percy Hilburn;
' good.
"Very Confidential"
Fox Length: 5620 ft.
GAME OF BLUFF TURNS OUT
TO BE RATHER GOOD AMUSE-
MENT IN SPITE OF THE AB-
SURDITIES WHEREIN A
SALESGIRL IMPERSONATES A
NOTED SPORTSWOMAN.
Cast. .. .Madge Bellamy the nervy
shop girl who knows how to go af-
ter what she wants, and get it. Mar-
jorie Beebe her partner in the scheme.
Patrick Cunning, the rich youth.
Others Mary Duncan. Joseph Caw-
thorn, Isabelle Keith.
Story and Production. .. .Comedy-
romance. .Vnyihing you can get
away wirli is O.K. This goes for the
heroine of "Very Conffdential" and
her man grabbing tactics which, on
the whole, are pretty absurd but
they suffice for some amusing bits
of business that appeared to keep
the Hippodrome audience in a good
mood. A wild motor boat ride and
a spectacular auto race in the climax
provide the comedy thrills of the
piece, and with good results. Madge
impersonates a notable sportswoman
and is feted by a rich man and his
son. the latter being the object of
her wild scheme. How Madge suc-
ceeds in becoming engaged is ar-
rived at after a series of amusing and
adventurous sequences.
Direction James Tinling;
satisfactory.
Author Jas. K. McGuinness-
Randail H. Faye.
Scenario Randall H. Faye
Photography ..Jos. August; good
Dynamite in
"Fangs of Destiny"
Universal Length: 4295 ft.
DOG HERO MEETS UP WITH
NEW AND EXCITING SITUA-
TIONS. WILL DELIGHT THE
YOUNGSTERS AND ALL CAN-
INE ADMIRERS.
Cast Dynamite seems easily
managed and does his stuf? with a
certain obvious sense of pride. Ed-
mund Cobb the proud owner of
Dynamite and co-hero. Betty Cald-
well, the girl. Al Ferguson the trick-
ster. George Periolat the victimized
rancher.
Stojy and Production. .. .Western.
Just leave it to a dog to discover that
there was oil on the ranch. Dyna-
mite makes the startling discovery in
this instance and eventually saves the
day for the ranchman who is just
about to be fleeced of his holdings
by the crafty villain who is well
aware that the land holds untold
wealth in oil. The plot gets thicker
when villain kidnaps the dog's mas-
ter because he knows about the oil
and villain is all set to foreclose on
the ranch and doesn't intend to have
hero spoil the plan. Escapes, fights
and the usual round of action will be
found in the picture, with Dynamite
working like a major all the time.
Direction Stuart Paton;
suitable.
Author Not credited
Scenario George Morgan
Photography Jerry Ash;
good.
"The Stork Exchange"
Paramount Krazy Kat Cartoon
A li right Idea
Type of production....! reel cartoon
Krazy Kat hobnobs with the stork
in his latest adventure and interferes
with the delivery of the precious
packages. The cartoonist has de-
vised some good gags and the license
of cartooning is used to advantage
with many preposterous, but amus-
ing bits, as a result. Krazy Kat in-
tercepts the arrival of a baby and,
falling down a chinmey, is mistaken
for the expected arrival and immed-
iately welcomed by the happy par-
ents.
"Comrades"
Tiffany Color Pictures
Wholesome Bit
Type of production..! reel romance
"Comrades" tells a homey little
story, beautifully done in natural
color by the Technicolor process.
The story tells, in flashback style,
of the romance of a New England
belle of the 80's and two rivals for
her hand. (Jne goes off to sea and
the other remains to win and marry
the girl. The story closes with the
"girl," now grown old. still trying
to pacify the man who went away
and found her married when he re-
turned. Nicely handled, attractively
colored and a worthy offering for any
program. Bradley Barker directed.
"Papa's Boy"
Lloyd Hamilton — Educational
Laughs A-Plcnty
Type of production. .. .2 reel comedy
There is one thing about a Lloyd
Hamilton comedy that makes it out-
standing. It makes an intelligent ef-
fort to stick to the thread of a story.
This one is as good a comedy two-
reeler as any theater can desire.
From chasing butterflies in the sub-
urbs, the comedian goes to the back-
woods. Hamilton is always good for
chuckles, and this latest offering has
twice as many snickers as the aver-
age two-reelcr. Directed by Norman
Taurog.
"Rats in His Garret'*
Aesop Fables — Pathe
Usual Cartoon Antics
Type of production....! reel cartoon
Bothersome mice steal the far-
mer's load of wheat and so he cm-
ploys a rat exterminator; a canine.
The dog leads the mice a merry chase
into a trap and then releases them,
the entertainment ending with the
familiar chase sequence. This offer-
ing has the usual amount of fun
characteristic of the scries.
"The Bull Fighter"
Sennett-Pathe
Fair Slapstick Stuff
Type of production. .. .2 reel comedy
This is a moderately-entertaining
offering which should especially ap-
peal to the children. Slapstick is the
order throughout the film. The yarn
concerns pretty Madeline Hurlock,
(Continued on Page 12)
THE
■<&^
DAILV
Sunday, December 18, 1927
Theater Equipment and Management
By ARTHUR W. EDDY
E TWO LI
SYSTEMS EOR HOUSES
Portland, Ore. — All theaters should
be required to have two lighting sys-
tems so current may be obtained
from one company when an accident
throws the other system out of com-
mission, declared the Electrical
Board of Appeals in refusing the ap-
peal of the Oriental Theater. The
house, which is located in the Weath-
erly building, sought exemption from
the provisions of the new code.
The city council will be called on
to make the ordinance, which be-
came effective Dec. 1, 1926, retroac-
tive so as to apply to all theaters.
The first theaters affected are the
Oriental and the Paramount. The
board declared that public safety re-
quires the theaters to have an emer-
gency lighting system so the audi-
ence can get out of the buildings
without panic and without danger of
fire. The measure, passed after
Mayor Baker happened to be in a
theater when the lights went out and
some man lighted a match to find
his way out, requires theaters to get
their general lighting from one com-
pany and their emergency lights
from the other, with provision so a
switch can be made from one com-
pany to the other. Without this pre-
caution, said the board, the danger
from fire and panic would be pres-
ent and all theaters should be requir-
ed to maintain the service.
6ERGER TRIES NEW ONE
TO BOOST KIDDIE TRADE
Here is a new slant directed to-
wards building up kiddie patronage.
It's been tried by Lee Berger, man-
ager of the Cedar-Lee, Cleveland.
Berger figures that grown-ups with
their automobiles aren't the only
ones interested in parking space.
Kids, with their bicycles, coaster
wagons, scooters, etc., are interested,
too. The w. k. parking problem also
confronts them when they go to the
movies. So Berger's advertising free
parking space for kid vehicles.
Minn. House Gets Equipment
Wadena, Minn. — National Theater
Supply Co. has installed new equip-
ment in the Cozy, J. H. Kelley, the
concern's representative, being in
charge of the work.
The day of the unadorned stcLge in
Picture Houses has passed.
LEE LASH~STUDIOS
H. J. Kuckuck, Gen'l Mgr.
1818-1838 Amsterdam Ave., N. Y. C.
Brad. 4907
for designs and prices of SETTINGS.
A Credo
The first element of success
is the determination to succeed.
An ounce of loyalty is worth
more than a pound of procras-
tination.
The busier you are the
brighter your holidays will be.
It takes more strength to DO
things than it does to decide
what to do.
"Now" (Wesco houseorgan)
EXCELLENT BUSINESS
EOR SCENERY BRANCH
Chicago — Excellent business is re-
ported by the Midwest Scenery and
Drapery Division of National Ser-
vice, which was organized last June
under the supervision of P. L. Lan-
dis. Some of the most important in-
stallations made during the first six
months of the division's existence
are:
Fischer's, Oshkosh, Wis.; Chakeres' State,
Springfield, O.; A. H. Blank's Venetian,
Waterloo, la.; Grand, Wausau, Wis.; Brown's
Liberty, Zanesville, O. ; New Morrison. Al-
liance, O. ; Kent, Kent, O.; New Shrine
Temple, Cedar Rapids, la.; Calvin Bard's
new theater, Cedar Rapids, la.; Masonic
Consistory, Cedar Rapids, la.; Brenner's
State, Youngstown, O.; Quinby's Emboid,
Ft. Wayne, Ind. ; C. B. Anderson's new
Capitol, Rockford, III.; Saxe's Garfield, Mil-
waukee, Wis.; Saxe's Capitol, Madison, as
well as a new Saxe house at Kenosha, Wis.
NEW CONDENSER AIDS
BETTER PROJECTION
By L. M. TOWN SEND
When motion picture projectors
first were built, the optical part used
were, for the most part, such as were
already in use for other purposes and
for this reason easily obtained. Many
of these were ill-suited for this new
use but would be made to serve in
some fashion. An example of this
is the condenser lens which collects
light radiated from the light source
and converges it onto the film whence
it is imaged onto the screen. A com-
paratively small lens chosen years
ago was adopted as standard.
Since the advent of the very large
present day theaters, the industry
has been faced with the very serious
problem of finding a way of getting
more light to the very large screens.
A number of improvements in arc
lamps have effected greater efficiency
in illumination. Recently a conden-
ser of large diameter has been devel-
oped. This lens collects light from
the arc within a much greater angle
than previously and so uses much
more of the light now available.
PROPER VENTILATION HELPS
PEP UPTHEATER PERSONNEL
Another important phase of the-
ater construction and management is
proper ventilation, a subject which
has undergone tremendous develop-
ment during the past few years. Its
influence upon the entire personnel
of a house is stressed by Harry Doo-
little of the Liberty, Fresno, in an ar-
ticle in "Now," Wesco house organ,
which reads as follows:
"It may seem a trifle unique for an or-
ganist to wander from the beaten path and
harp on a subject that is almost on the op-
posite end of the theatrical rope from the
gentle art of pounding ivories.
"Everyone knows the very elementary bio-
logical principles of food, water and oxygen
for the proper and continued functioning of
the human body, and the facts that life could
go on for a short length of time with a com-
plete lack of food and water. But oxygen
is a different thing entirely. There is noth-
ing that can make you feel more sluggish, or
more musically unproductive than to work in
a poorly ventilated theater. And the audi
ence . . . they are equally unable to accept
the entertainment, either screen or musical,
no matter how good it may be.
"Did you ever go into a theater seeking
amusement and comfort and immediately up-
on entering its otherwise hospitable portals
be greeted by an odor commonly associated
with equestrian hostelries and like places?
If you did you probably noticed the musician,
or musicians, who, with clammy brows and
drooping shoulders, were doing their pitiful
best to evoke some semblance of music out
of their instruments. After several minutes
of tolerance you probably left, remarking on
the density of the atmosphere but cussing the
music, little realizing under what handicaps
it was being produced.
"But enter the modern, up-to-date theater
that is supervised by a modern up-to-dite
manager who is careful and fully appreciates
the results that he is able to obtain through
his ventilation system. The theater is suffi-
ciently below body temperature, sufficiently
lacking in humidity to make it comfortable.
As a result the whole staff is comfortable and
"on their toes." The musicians — erect, alert,
capable. The organist ready and willing, his
mind open and his fingers responsive. Tune-
ful melodies, seemingly with no effort, flow
harmoniously from his instrument. All's well
with the ventilation system.
"But don't mistake me. A good ventila-
tion system does not make a poor musician
good while a poor one sure wrecks havoc
with the technique and whole general func-
tioning abilities of a good musician."
Parrish Recovers
New Orleans — P. C. Parrish, man-
ager of the local branch of National
Theater Supply Co., has recovered
from a major operation.
If You Are in the*
I'
Market for Any Kind of
MOTION PICTURE
APPARATUS
CONSULT US AND SAI^B
HONEY
8BND FOR OUR PRICK LIST
iiiiuocj^HBys
▼V no West aZ-^St Neu. york.N.y. •^
Pfaooa Penna. 0330
Motion Picture Department
P 8 «nd C«n«d» Agent» for D«fari«
$1,000,000 LAST YEAR
ARCTIC NU-AIR GROSS i
Minneapolis — Business of the Arc-
tic Nu-Air Corp. amounted to more
than $1,000,000 last year, said A. A.
Feinberg, treasurer of the company,
in announcing that the concern's out-
put will be doubled next year. The
company is removing its factory to
this city from Boone, Iowa, the gen-
eral officers already having been
transferred to Minneapolis from Chi-
cago. The company makes the Arc-
tic Nu-Air theater ventilating appar-
atus and other humidifying and heat-
ing equipment.
Vallen Soon Opening New i|
Warehouse at New York
A new warehouse, which will be <
stocked with all types of Vallen i
Noiseless Curtain Controls and Noise- '
less Tracks, will soon be opened at i
New York by the Vallen Electrical
Co.
Special Holiday Offer
San Francisco — Eddie Reardon,
who is in charge of the theater de-
partment of Sherman, Clay & Co.'s
organ department, is making a spe-
cial Christmas offer whereby the
price of all organs and Fotoplayers
is reduced $200.
MICHEL ANGELO
STUDIOS, Inc.
214 East Superior St.
Chicago, 111. ,
DECORATORS
Specializing
in Theatre
Decorating
and
Furnishings
BAN NERS I
i
Embellish Your NEW and Add i
i
Charm to Your OLD Theatre i
I
WRITE FOR PRICES '
THE
Sunday, December 18. 1927
DAILY
SHOWMANSHIP ANALYSES OF
PRESENTATIONS AT LEADING
THEATERS
Presentations
A PRACTICAL GUIOB TO ALL
EXHIBITORS IN BUILDING UP
PROGRAMS
,By JACK HARROWER
STRAND PRESENTATIONS MAE MURRAY THE DRAW FASHION SHOW LURES 'EM COLORFUL SPECTACLE
CUT TO THREE UNITS ON PARAMOUNT'S STAGE
The stage presentation was one of
tlie lightest this house has seen in
a long time. It consisted of only
three numbers, leading olT with La-
fa>xtte and LaVerne in a novelty
shadow dance. They worked before
a spotlight from the footlight board
which magnified their shadows on
a dimly lighted background. It was
a very effective performance, fea-
tured by some good acrobatics on
the part of the girl which secured a
striking effect in the enormous shad-
ows. Kitty McLaughlin followed
with two solos, Tosti's "Good-Bye"
and "C'est X'ous." The setting was
finely done for an autumn effect,
with tree trunks and a strip of silken
material across the top in various
fall shades representing the foliage.
The third number on the abbrevi-
ated program was the Si.K English
Tivoli Girls in a fine interpretation
of soft shoe dancing, arrayed in
smart male evening clothes with high
hats and walking sticks. The pre-
cision of their routine was worth
watching. The setting was simple
but striking, with an enormous high
hat rising to reveal the girls as they
stepped out for their opening. The
overture was "Famous Intermezzos,"
featuring selections from "Thais,"
"Govescas," "Rusticana" and "Jew-
els of the Madonna." The feature
was "French Dressing." with a nov-
eltv short following, being "Young
Hollywood," freaturing children of
Hollywood stars in a comedy skit.
Mae Murray is the headliner on
the current Paramount stage pro-
gram and to all appearances her name
is lining them up at the box office.
Her popularity in the past is evident-
ly sufficing to attract the crowds.
Her part of the offering consists of
two tlances in a presentation called
"The Merry Widow Revue," the real
attraction of which was the danc-
ing of the Felecia Sorel Girls, stun-
ningly garbed in green and white
military suits with caps adorned with
high white plumes. Joseph Griffin
and a quartette, as well as a soprano
solo, supplied the vocal selections
while Born & Lawrence, come-
dians, did a double turn in comedy
skits. The production was attrac-
tively staged and well dressed, as
usual. "Honeymoon Hate," "The
Stork Exchange" and news reel
comprised the screen entertainment.
Jazz Carnival for
B'klyn Strand Stage
The orchestra .started off with the
overture from Rossini's "William
Tell," interpreted in effects showing
the approaching storm, and the calm
with the rainbow in the sky. This
overture required 11 minutes, with
lighting as follows: amber ceiling
spots, blue borders, and blue side
strips; bridges amber floods in full,
dome amber floods on orchestra; all
white at finish.
Following the newsreel came "The
Jazz Carnival" in full stage, the car-
nival effects being attained by vari-
colored streamers, balloons and lant-
t-rns hung from the flies. The back
drop was llama cloth upon which
(Continued on Page 12)
Livingston's New Act
Murray Livingston, creator of the
"Barrel O'Fun," has produced a new
presentation novelty, "Package
Party," which is tied up with Christ-
mas atmosphere. It was first booked
into Proctor's 125th St. and will fol-
low with a run at Keith's Jersey City.
TO THE ROXY BOX-OFFICE ON STAGE AT CAPITOL
Deutsch Opens Booking Office
Cleveland — Richard Deutsch, form-
erly with Lande Dist. Co., has opened
an office in 401 Film Exchange Bldg.,
booking acts and exploitation novel-
ties.
HARRY COHEN
Theatrical Enterprises
Vaudeville and Novelties
JACK SHERWIN, Mgr.
1587 Bway. PENn.ylvania 9168
Local Follies Review Arranged
Philly House Adds Acts
New Philadelphia, O.— The Opera
House here now is running Keith
vaudeville in addition to pictures.
Little Theater Drops Films
Cleveland — The Little theater
closed its doors to pictures last week
and this week opened with a reper-
tory company.
AMALGAMATED
VAUDEVILLE AGENCY
Attractions for
Picture Theatres
Standard Vaudeville Acts
1600 Broadway, New York City
Phone Penn. 3580
The presentation end of the pro-
gram is given over to a fashion
show calculated to afford a grand
piece of advertising for the Fifth
.•\venue shop supplying the gowns of
which there is a truly gorgeous ar-
ray, presented in the usual artistic
setting, but worn by girls who, on
the whole, do not appear to be train-
ed models. The show is pepped up
with several dance numbers, vocal
selections and a good musical score.
Excerpts from "Faust" provided the
overture and Gambarelli's ballet, "A
Tapestry of Old Japan," was entire-
ly pleasing. The news reel and
movietone, and "Ladies Must Dress"
made up the film fare.
Stage Band at Mosque, Richmond
Coiiiineiicing Dec. 26. the Mosque
at Richmond will feature a stage
band, which unit is being built up
for the theater by Lyons & Lyons.
The band will be a permanent fea-
ture.
Culurfiil i>|>rcuclc i> ufTrrctI in thii wrrit •
|irc.<>ciiutiun iiruKram. Thr >ti>4(e it cl.i^ i
.iicly ilrr!i»r<l and the cu«tumc«, o{ OrirM ,1
• Icsiijii, arr quitr Kutijruu*. The enters ■
n-riii ix ill krciHiiK. Tcd^ly Joyce i»
aKaiii ill his clever shuffle dance to the ■!■
liKht of the |>alr<>nii and auumenlt hit act
with «ix clever jrounK lad« who step with
equal pep. loyce'n •kaliny dance, in addi:
to the shulfle. stam|>s him at one ol
notch eccentric <lancer». One of the ii ■
liern of the orcheitra who doei a novelty
dance in also in line for dancuiK honor*.
The Chester Hale K'fl« were in '
In the ".S.imvin and Delilah" i.
Liallet ap|>eared in an interesting
there was a clever adaitio team aa v> r ,
The vocal contritjutioni came from Mail m'-
Elsa Stralia, Australian dramatir
one of the musicians and the
Quartette. Walt Koesncr and "T'
ian," supplied the muiical i - .11
Standard
VAUDEVILLE
for Motion i*irt«r« l*re»«atatloD
The FALLY MARKU8
VAUDEVILLE AGENCY
I,»rka«'anBa 7876
IS79 BROADWAY, N£WYOK& GfTV
SIXTEEN AMERICAN ROCKETS
owned by
RUSSELL E. MARKERT
booked by
RUSSELL E. MARKERT
After 8 successful weeks at the
ROXY THEATRE, N. Y.
Signs with JONES and GREEN'S New Musical
Comedy RAIN OR SHINE
Two New
RUSSELL E. MARKERT
Specialty Dancing Troupes now in Train-
ing will be ready for booking
December 20th
"Keep Your Eye on Us"
RUSSELL E. MARKERT
Forrest Hotel
N. Y. C.
0/^1 LY Sunday, December 18, 1927
iLSf>^^StMlea!
M-G-M Renews Brown Contract
Jones Reported Joining Pathe as Supervisor— MacDonald Signs with Fox for Five Years — Star Rating
Scheduled for Joan Crawford — Turpin Making Two-a-Day Tour — Other Wired News from Studios
E
NEW M-G-M CONTRACT
M-G-M has renewed its contract
with Clarence Brown for a long
period. The director now is working
on cutting and editing of "The Trail
of '98," a picturization of the Robert
W. Service novel. Ralph Forbes,
Dolores Del Rio and Harry Carey
play leads.
Brown's next under the new con-
tract will be "Heat," in which Greta
Garbo is to star.
Fox to Produce Story
of Newsreel Cameraman
David Butler has been assigned a
story dealing with hazards in the
daily life of the newsreel cameraman.
The uicture is to be made by Fox.
Butler leaves for the East immedi-
ately after the holidays.
Doty Writing Reynolds Script
Douglas Z. Doty is writing script
of "Walking Back," Vera Reynolds'
next v^liicle for De Mille. Rupert
Julian will direct under supervision
of Ralph Block.
Gish Coming to Coast
Dorothy Gish is in New York for
the holidays. She will go to Holly-
wood soon after the first of the year,
it is understood.
Italian Actress Gets Contract
Josephine Borio, Italian actress,
who appears in John Gilbert's "The
Cossacks," has signed a long term
contract with M-G-M.
Hurn With Fox
Phillip Hurn, scenarist, has arrived
from New York to join the Fox
organization.
McDowell With Daniels
Melbourne McDowell has been
added to the cast of "Feel My Pulse,"
Bebe Daniels' next feature.
Build Beery-Hatton Cast
William Powell, Arthur Housman
and Albert Roccardi have been add-
ed to the cast of "Partners in Crime,"
the Beery-Hatton comedy.
Fox Signs Harry Brand
Harry Brand has been added to
the Fox scenario staff.
Casting "Pullman Partners"
Additions to the cast of "Pullman
Partners" are Frank Currier, Polly
Moran, Leon Holmes, Lillian Leigh-
ton and Ethel Jackson. The picture
will feature Norma Shearer, with
Sam Wood directing.
Re-Sign MacDonald
Fox has signed J. Farrell
MacDonald to a new five-year
starring contract.
William Russell to Play
Lead in "The Escape"
William Russell is to appear op-
posite Virginia Valli in "The Escape,"
a remake of the Paul Armstrong play
sponsored by Fox. Richard Rosson
will direct. D. W. Griffith produced
the picture for the old Biograph com-
pany a number of years ago.
Preparing "Grease Paint"
"Grease Paint," original which Uni-
versal recently purchased from
Svend Gade as a vehicle for Conrad
Veidt, is being prepared for produc-
tion under supervision of Paul Kohn-
er, J. Grubb Alexander has been as-
signed to make a continuity. Kohner
has in mind as leading woman Mary
Nolan.
"U" Buys "Covered Up"
Universal has purchased an original
entitled "Covered Up" by Alfred A.
Cohn, adaptor of "The Cohens and
Kellys in Paris" and "We Amer-
Joan Crawford to Be Made
Star Under M-G-M Plans
M-G-M is reported planning to
elevate Joan Crawford to stardom.
She is scheduled to appear opposite
Ramon Novarro in his next picture,
"China Bound."
Lillyan Tashman Injured
Lillyan Tashman is suffering from
a sprained ankle, sustained while play-
ing tennis.
Considine Signs Ted Reed
Ted Reed is to be an assistant of
John W. Considine, Jr., with whom
C. Gardner Sullivan has signed as an
assistant and associate producer.
Graham with F. N.
Garrett Graham has signed to title
First National pictures.
Farrell Opposite Del Rio
Charles Farrell is playing the lead
in "The Red Dancer of Moscow"
for Fox. Raoul Walsh, director,
also plays the "heavy."
"Blonde for Night" Near Completion
Work is being completed on "A
Blonde for a Night," Marie Prevost
vehicle in which Harrison Ford plays
opposite. E. Mason Hopper is di-
recting this De Mille picture. The
story is an original by Julia Joseph-
son. The picture is being supervised
by F. McGrew Willis.
F. RICHARD JONES MAY
BE PATHE SUPERVISOR
F. Richard Jones is reported to be
ready to join Pathe in the capacity
of associate producer or supervisor,
to produce several comedy features
for the company. Jones was at one
time supervising director for Sennett
from where he went to the Roach or-
ganization. He supervised produc-
tion of "The Gaucho."
Ben Turpin Starts on
Vaudeville Tour Dec. 23
Ben Turpin is leaving on an in-
definite vaudeville tour starting Dec.
22). He will be given a temporary
release by Columbia upon comple-
tion of "His Wife's Relations."
Josephine Lovett Completes Script
Josephine Lovett has completed
her adaptation of John Colton's
Novel, 'Heat," for M-G-M.
"Honor Bound" Starting
Joan Crawford has been cast op-
posite Ramon Novarro in "Honor
Bound," which Laurence Stallings
adapted from the Ben Ames Williams
story. Director William Nigh will
start the picture today.
Craft in New York
William Craft, Universal director,
is in New York with Mrs. Craft on
a combination pleasure and business
trip. He will remain about three
weeks before returning to the Coast,
where he has been directing Glenn
Tyron.
Goetz Returning to N. Y.
Harry Goetz of Paramount is re-
turning to New York.
Tiffany-Stahl Making "The Crash"
Claire Windsor and Antonio Mo-
reno head the cast of "The Crash,"
which William Christy Cabanne is
directing.
Sax Plans N. Y. Trip on
Completing "Bare KneesJ
Sam Sax will leave for New Yotpr
immediately on coinpletion of "Bare
Knees," sixth of this series of 12
productions scheduled by Gotham.
Six players have been signed for the
production. They are Virginia Lee
Corbin, Jane Winton, Forrest Stan-
ley, Johnny Walker, Maude Fulton
and Donald Keith. Erie C. Kenton
is director and James Diamond
cameraman of the production which
is to be produced at Tec-Art. Harold
Shumate is supervising.
Change Made in Bow Cast
Jacqueline Gadsden has replaced
rhelma Todd in cast of "Red Hair,"
Clara Bow's new picture, part o^
which will be filmed in Technicolor
Roy Briant Buried
The body of Roy Briant, Para^
mount title writer, who died herfi
following illness of several weeks, i^
being taken to Kansas for burial.
Added to "Clown" Cast
Nils Asther has been added to the
cast of "Laugh, Clown, Laugh." _
Joins "Red Dancer" Cast
Ivan Linow has been cast for a
prominent role in "The Red Dancer
of Moscow."
HOLLYWOOD FILMS
Announces
They have completed a motion picture entitled:
''THE OLYMPIC HERO''
And have in the course of production a motion picture
entitled :
''THE ALL-AMERICAN"
All rights protected
Harry Wurtzel Hollywood, Calif.
THC
Sunday, December 18. 1927
^^
DAILV
11
A Little from "Lots"
Bj RALPH WILX
Hollyivood
SHOULD Coiuvay Tcarle enter
v.TiKlcville, a familiar figure will
be missinR from tiic ringside at the
Hollywood Legion arena.
* * ♦
Our Passivg Show: George E.
Kaiin qiiotiug Shakenpeare to a re-
porter; Herbert Rrenon and Ray
Lissver bringing their speed to the
iralks and driveways of the M-G-M
lot.
* * «
Frank and Fred and Frank are
familiar figures at the Metropolitan
studio. We refer to Freddie Fleck,
Frank Walsh and Frank Heath.
The first two are assistants to our
good friend, Luther Reed, while
Heath is in charge of costumes on
"Hell's Angels."
* * *
"I am between tests — blood
tests," said a starving extra.
* * *
It would not be surprising if Eli-
nor Flynn is seen in the next David
Wark Griffith production. The di-
rector has been showing much in-
terest in Miss Flynn's tests.
* * *
More Passing Show: Fritz Feld
and Charles Albin motoring to Cul-
ver City; Andy Bennison and Rob-
ert Armstrong chatting at the Fox
studio; Glenn Allvine bidding good-
bye to friends at the same lot.
« « *
Steve Seymour, long in charge of
the property department at the Par-
amount Long Island studio, has
joined Herbert Brenon's unit at M-
G-M.
* * ♦
James Wong Howe, who photo-
graphed "Sorrell and Son." is work-
ing on his fifth picture with Brenon.
Jimmy is handling the camera on
"Laugh, Clown, Laugh."
* * *
Little Barbara Kent, Uni-
versal actress, derives an ex-
cellent income from her abil-
ity as a dress desigrner.
* * *
One of filmdom's best known
actresses attracted more than
usual attention at a recent
premiere. She appeared in
evening dress, but was bare-
legged.
I
FRANK ZUCKER
A.S. C.
Cinematographer
220 W. 42nd Street
nPhaoM:
Wadsworth 5650
WiacoMin 0610
New York City
Joseph JctTcrson O'Neil, who has
not missed a local football game this
sea.son, kept his record intact when
he went out to see the tirenion and
|>olii-emen elevens in action.
* o «
Adam Hull Shirk, publicity 7>ian
and magician par excellence, is now
represented here by "The Ape," a
mystery play. Garnett Weston, one
of Arch Reeve's aides at Para-
mount, is co-author of a play that
will be presented on the Coast this
season. His collaborator is Zelda
Sears, who has many plays to her
credit.
* * *
Harry Langdon is author of this
nifty: A press agent is the bird who
cackles when somebody else lays an
egg.
* * *
William Powell is dodging tele-
phone booths. T'other day, he went
into a booth at the end of stage four
at his studio, dropped his nickel
and waited. He heard the little
buzz, but could get no results. He
risked another nickel, but finally
learned he was "using" a "prop"
phone. The little buzzing he heard
had come from an electric drill be-
ing used by a carpenter on the other
side of a backdrop.
* ♦ ♦ ■
"Local girl makes good" is
a headline that can apply to
Fay Wray. She is a graduate
of the Hollywood high school.
* * «
Foryner press agents are numer-
ous at the Paramount studio. B.
B. Schulberg wrote publicity for
Paramount, in its early days, while
Bennie Zeidman did m,uch to make
Douglas Fairbanks well known on
the screen. Percy Heath was one
of the leading theatrical press
agents.
* * *
Nora Bayes has been visiting
Hollywood studios. Her adopted
youngsters are keen screen fans.
* * ♦
Girls have about one chance
in 10,000 to become stars,
one in 2,500 of becoming fea-
tured players and one in 100
of breaking into the movies,
even as an extra, according
to statistics.
* * *
"Lavender and old lace," describes
the old-fashioned girl, and "Hey, Hey,
Charleston" the modern flapper, ac-
cording to our good friend, Bill
Wright. Bill further declares screen
fans are divided in their allegiance
to the two tvpes of girls.
"* ♦ «
Reminiscing on the "Ramona"
lot. The picture was a one-reeler
16 years ago, directed by D. W.
Griffith with Mary Pick ford the
star and Mack Sennett the "wU-
lun." Henry B. Walthall also was
a lead. Now Edwin Carewe as di-
rector, Dolores Del Rio, as star,
Warner Baxter and Roland Drew
are following in the footsteps of the
illustrious former unit.
Jean Hersholt's Next Set
"The BraK«art" is to be Iran Hers-
holt's next picture for Universal. The
story is by Benjamin Cutler.
McCarcy Under Knife
Leo McCarey, supervising director
for Hal Roach, is at (jood iiamaritaii
hospital where he umlerwent a niinur
iiperation.
New Tyler Film Starts
Director Kober DeLacey yesterday
started production of "The Valley
of Superstition," for FBO. Tom
Tyler is starred with Josephine
Borio opposite.
Succeeds Newman
Leroy Johnson has succeeded Mike
Newman as publicity director at
Columbia.
In Novarro Cast
Krnest Torrence has been added to
the cast of "China Bound," starring
Ramon Novarro.
In "Burning Daylight" Cast
Joan Crawford and Arthur Stone
have been cast for prominent roles
in Milton Sills' picture, "Burning
Daylight."
Playing Opposite Conklin
Alice White has been assigned the
role opposite Chester Conklin for the
Robert Kane production, "Head-
lined," which Allan Dwan will di-
rect from a story by Ben Hecht.
Score for "Irish Rose"
Joe Zanecnick has been commis-
sioned by Anne Nichols to compose
the musical score for "Aiiie's Irish
Rose."
Carminati With Jannings
'I'ullio Carminati has been assigned
a prominent role in Emil Jannings'
"The Patriot."
Cast for "Do It Again"
Jay Eaton has been added to the
cast of "Do It Again,' 'which co-
features Mary Astor and Lloyd
Hughes for First National.
Mary Nolan Opposite Denny
Universal has cast Mary Nolan
opposite Reginald Denny in "Be
Yourself," production of which starts
tomorrow under direction of William
A. Seiter.
Added to "Freedom of Press" Cast
Bernard Siegal and Evelyn Selbie
have been added to cast of "The
Freedom of the Press," which George
Melford is directing for Universal.
Role in Boyd Film for Wes Barry
Wesley Barry has been added to
cast of "Skycraper," new William
Boyd starring vehicle for De Mille.
Howard Higgin is directing.
Titles "Under the Tonto Rim"
Al Hustwick will title for "Under
the Tonto Rim," co-featuring Richard
Arlen and Mary Brian. The cast
also includes Jack Luden and Harry
Morey. Herman G. Haymaker di-
rected.
Censorship Hit
Chicago — Police censorship
"is almost certain to suffer
from the incompetence of cen-
sors," "The Chicago Tribune"
states in commenting on pro-
posed ordinance to reorganize
the censor board and empower
the mayor to make appoint-
ments. "Political censorship,"
states the newspaper, "is worse
than incompetent; it is vicious."
Change in Bcery-Hatton Cast
Mary Brian has replaced Nancy
Carroll in "Partners in Crime," new
Wallace Beery-Raymond Hatton
film. Jack Luden will play oppo-
site.
Forbes Cast Opposite Norma Shearer
Ralph I'orbes has been cast oppo-
site Norma Shearer in "The Ac-
tress," an adaptation of "Trelawncy
of the Wells." Production is to
start soon under direction of Sidney
I'ranklin.
"U" Buys" "Lonesome"
Universal lias purchased an orig-
inal by the author, Mann Page,
titled "Lonesome." It is designed
as a vehicle for George Lewis.
Brenon Casts Aster
Nils .-Xster has been cast for juven-
ile lead in "Laugh. Clown, Laugh,"
Lon Chaney starring vehicle for M-
G-M which Herbert Brenon will di-
rect.
Movietone at Fox Studio Theater
Movietone equipment is being in-
stalled in the main theater at the
Fox studio in Hollywood.
Trevor in Kane Cast
Norman Trevor has been selected
by Robert Kane to play a prominent
role in Elinor Glyn's "Mad Hour,"
which Joseph C. Boyle is directing
at First National under supervision
of Allan Dwan.
Ford Starting "Hangman's House"
John Ford is coinpleting prepara-
tions for filming "Hangman's House"
for Fox in which William Farnum
will appear after an absence of five
years.
M-G-M Plans Foreign Legion Film
The French Foreign Legion in
Africa will form the background of
an M-G-M production. "The Bugle
Sounds." written by Major Zinovi
Pechkoff, commander of a legion
battalion.
Cast in "Lady Christilinda"
Natalie Kingston has been cast in
"Lady Christilinda" for Fox.
Romaine Fielding Dies
Roniainc Fielding died here from
an infection which followed extrac-
tion of a tooth.
"Comrades" Started by Ormont
James Ormont has started produc-
tion of "Comrades," with a cast in-
cluding Helene Costello, Donald
Keith. Lucy Beaumont and Josef
Swickard. Cliff Wheeler is directing
from a scenario by Ruth Todd.
THt
12
(
Week's Headlines
Monday
Wesco seeks Saxe, Circle Theaters, Skouras
Brothers and Finkelsteiii & Ruben circuits
as Middle West unit.
United Studios of Chicago forms subsidiary
company to develop circuit in Middle West.
Marconi predicts newsreel events transmitted
to screen by radio simultaneous with oc-
currence.
Loew's net profit for year expected to be
between $6.50 and $7 per share.
Tuesday
First National completes alliance with P.C.T,
in England.
Stanley-Keith-Albee deal reported off. due to
closing of pool between Keith-Albee and
Orpheum.
First National reports production at Burbank
shows all units five months ahead of
schedule.
Dept. of Justice investing alleged production
blacklist.
Louis B. Mayer again reported joming Tif-
fany-Stahl as production head.
Spyros Skouras may head proposed four-
cornered pool of Midwest circuits.
Wednesday
Bill introduced in Senate by Senator Brook-
hart to ban blind and block booking and
arbitrary allocation of product.
Frank J. Wilstach to succeed Jerome Beatty
at Hays organization.
William Atkinson retires as vice president
and general manager of Roxy.
Thursday
Block booking faces double attack with Con-
gress considering Brookhart bill and Trade
Commission standing pat on "cease and
desist" order.
No radical changes expected in policy of
Saxe houses to be taken over by Midwesco.
William Evans of London Standard Film
Co. makes deal with United Artists and
Loew"s for formation of producing and
exhibiting companies.
North Carolina and eastern Missouri and
Kansas exhibitor units rejoin M.P.T.O.A.
House of Representatives approves admission
tax exemption on tickets up to $1.
Friday
Collapse of Stanley-Keith-Albee makes deal
for amalgamation of First National and
Pathe appear remote.
Paramount abandons neighborhood field in
New York following deal with Loew's.
Pantages offering $1,600,000 mortgage bonds
placed on market.
Loew's floats new $15,000,000 issue of pre-
ferred stock in expansion program.
Paramount reports $5,650,427 net earnings
in nine months.
Hays organization in conference with Au-
thors League seeks new formula to over-
come story bans.
Saturday
Murdock not quitting Pathe; he lauds
company's progress.
Various theater chains hooking up with E.
E. Fulton Co.
Loew earns $6,737,205, a new record year
for earnings.
Washington exhibitors demand open market.
Chains Completing
Hcok-Up with Fulton
(Continued from Page 3)
$500,000, with the theater firms to
take the remaining 50 per cent. _ Com-
panies mentioned as being in the
combine at that time were Stanley,
Fox, Loew's, Universal, Publix,
Skouras, Kunsky Enterprises, and
Wesco. Since then Keith-Albee has
entered the pool.
Kelly Plans More Houses
E. Thornton Kelly, northern New-
Jersey exhibitor, is reoorted prepar-
ing to build a theater in Pearl River,
N. Y., while a house, now under
construction in Bogota. N. T., is ex-
pected to be taken over.
Loew Has 115 with 8 More
Now Under Construction
(Continued from Page 3)
States. Over 100,000,000 cash ad-
missions were paid to company the-
aters in the year ended Aug. 31.
Complete list of Loew theaters as
well as those of every other circuit
and individnaily-owned theater of
the United States appears in the
1928 FILM DAILY YEAR BOOK,
to be issued in January.
Open Market Demand
Voiced by Wash. Unit
(Continued from Page 3)
he asks stating such a course would
remedy existing abuses.
An outstanding achievement of the
conference, he says was "placing be-
fore the commission of evidence that,
unless the present special privileges
being enjoyed by the producer affili-
ated theater were curtailed, an event-
ual trustification of the industry,
through the elimination of the inde-
pendent exhibitor, would take place."
How About Your
Relief Fund Check?
(Continued from Page 3)
W. A. Calihan Al Boyd
EMna Sussman Jack Cosman
Harry Reichenbach Walter Eberhardt
Abe Blank A. E. Fair
George H. Davis Bob Lieber
Nathan Burkan Cliff Hawley
Ned Depinet Warren Nolan
Wilham Massce Harold Franklin
Wilham La Portes Sam Zierler
Bert Adler Frank iSardino
Eddie Grainger jog Seidelman
R. A. Rowland Ned Marin
Mrs. Harry Reichenbacl)poj„ Wiley
The Film Bureau ^[,e Warner
W Ray Johnston Raging Crewe
AI Lichtman j^erb Cruikshank
Jern^ Beatty j^; Briskin
t; P?m Blumenthal j.^^,^ Hammons
W. F. Rodgers
John Flinn
Elii^beth'^B" Perkins ''^^E^'J,^°'
Eureka Amusement Co ^.^'P" ,*'°™„ ,„„
Emil Bemstecker ?''^^'w!^""n
David Loew A. P. Waxman
E. M. Schnitzer '!^"J.,^'e"'Ju t,
Joe J Lee A. W. Smith, Jr.
J. Homer Flatten Orson Kilbom
Dave Bernstein T. J. Connors
Pat Dowling Si Seadler
Mabel D. Riesenfeld Sam Spring
Eddie Saunders Executive
Bob Lynch Harry Buckley
Oscar Neufeld Bruce Johnson
Walter Lindlar Joseph Vogel
Barnes Printing Co. E. W. Kramer
Paul Lazarus Sigmund Moos
Cresson Smith Joe Hornstein
Toseph Coufal Sydney Cohen
Weiss Brothers Harry Warner
Max Roth Fred Quimby
L. B. Metzger Ben Rosenbaum
Louis Phillips Carl E. MiUiken
Leopold Friedman Harry Scott
Walter Futter Ph>l Reisman
Gabriel Hess f^fd Rothenberg
W. J. German '".'^^ ^evy
?%^ ^l:^ NaTSItein
C. C Pettijohn j^33^ L Lasky
Budd Rogers Charlie Einfeld
M. C. Howard Kathrin Salsburg
Arthur Kelly Dave Chatkin
Jack Fuld Pat Garyn
Chas. G. iStrakosch Milton Schwartz
Lila Belle Stebbins W. C. Boothby
Jerry Stebbins L. F. Guimond
Public Excluded from Free Shows
Bath, N. Y. — Film shows will be
continued weekly at the State
Soldiers' Home, but the public will
not be admitted, the board of man-
agers has decided. Under these cir-
cumstances, the Schine Theatrical
Enterprises, operators of the Babcock,
will be permitted to furnish films, it
is announced.
Short Subjects
(Continued from Page 7)
who runs, or rather drives, away
from home to escape a forced mar-
riage. While the angry parent pur-
sues she decks herself in a scare-
crow's apparel and finally joins a duo
of hoboes, one of whom is Billy Be-
van. A barnyard bull fight is dragged
in to afford a play on burlesque, with
Bevan enacting a comic toreador,
while the fair Madeline clings to a
tree and incidentally safety. The
end of it all is that the girl falls in
love with the other hobo.
"Horse Play"
Stern Bros. — Universal
How Not To Ride A Horse
Type of production. . . .2 reel comedy
Ma McGinnis, discovering that
horseback riding is fashionable,
forces the family to take it up, in-
cluding Pa. Both new and old gags
are brought into play. One of the
kicks come when Pa, on board an old
fire department horse, gets a thrill
when the animal responds to an
alarm. This is excellent comedy
fare, directed by Gus Meins.
"Injun Food"
Bruce Scenic — Educational
Unusual Shots
Type of production. ... 1 reel scenic
An interesting study is presented
of Columbia River salmon in the
kindergarten class learning the art
of upstream jumping. The camera-
man did some fine work. The reel
finishes with one of those beautiful
presentations of the sea in its vari-
ous moods. Like all Bruce Scenics,
this one has been done with care and
an eye always to the novel and beau-
tiful.
"Flaming Fathers"
Roach — Pathe
Well-Known Beach Stuff
Type of production. . . .2 reel comedy
In this picture Max Davidson, its
star, does a father who is assigned
to prevent his daughter, Martha
Sleeper, and her boy friend, Edward
Clayton, from eloping. He escorts
them to the beach and gets into an
assortment of predicaments, finally
stealing a policeman's uniform. This
picture is notable for the absence of
alluring bathing beauties in the fore-
ground. Directed by Leo McCarey.
Sunday, December 18, 1927
Jazz Carnival for 1
B'klyn Strand Stage
(Continued from Page 9)
were thrown various lights. The,
routine was as follows: the opening
was "Annabelle Lee" by the ensem-
ble. Bridges flesh pink floods and
two violet floods from dome. Kimm.
and Ross, made up as convicts, fol-
lowed with an eccentric dance. Stage
black out, bridges off, white spot on '
dancers from dome. Next came
Restivo, whistler and accordionist.
Bridges deep blue floods; lemon
spot from dome on artist; white at
finish. The dancing girls then did
a toe dance. Stage black out again;
bridges and dome lemon floods, head
high. Then followed Charles Jol-
ley, tenor, who sang "One Little
Dream of Love." Light blue bor-
ders on stage, deep blue borders and
light blue box lamps; amber spot
on singer from the dome. Veronica,
toe dancer, was next to last number,
closing with the ensemble.
Loew Earns $6,737,205;
New High for All Time
(Continued from Page 3)
for the 1926-1927 fiscal year with a
greatly increased total of shares in
the hands of the public.
Assets are now listed at $91,631,254.
Gross income, including receipts from
theaters, film distribution totaled
$75,394,219; theater operation and
building maintenance appears under
liabilities as $39,645,492 while the .
M-G-M distributing system cost $7,-A
212,214 to maintain. |
An analysis of the financial
structures of all important organi-
zations urill be found, as usual in
the Fiyiancial Sectioyi of the 1928
FILM DAILY YEAR BOOK, out in ,
January.
BUREAU OF
COMMERCIAL ECONOMICS
1108 Sixteenth Street
Washington, D. C.
Co-operating with 42 Govern-
ments and loaning films free
and speakers throughout the
world for the purpose of public
instruction.
Schools, Churches and Clubs
using Motion Pictures
Should Subscribe for
THE EDUCATIONAL SCREEN
and keep up-to-date with the
new films and new equipment
"1001 FILMS" {Fourth Edition)
Complete reference booklet, listing nearly 3,000 educational films given
at reduced rate with each subscription
$1.50 per year - 5 South Wabash Ave., Chicago, III.
Ma
specify Prints
on Eastman Film
The commanding position
which Eastman film occupies to-
day has been won by years of
consistently high quality, backed
by years of cooperation with
the industry.
To get the highest possible
photographic quality on your
screen, always specify prints on
Eastman Positive.
EASTMAN KODAK COMPANY
ROCHESTER, N. Y.
.Ji.
LUPINO LANE COMEDIES
HAMILTON COMEDIES
BIG BOY-JUVENILE COMEDIES
DOROTHY DEVORE COMEDIES
BOWERS COMEDIES
LARRY SEMON COMEDIES
TUXEDO COMEDIES
IVilh Johnny Arthur
MERMAID COMEDIES
^ack White Productions)
CAMEO COMEDIES
LYMAN H. HOWE'S
HODGE-PODGE
OUTDOOR SKETCHES
by Robert C. Bruce
FELIX THE CAT Cartoons
by Pal Sullivan
CURIOSITIES
The Movie Side-Show
Produced by Walter Futter
KINOGRAMS
The News Reel That Tops the Field
CARTER DeHAVEN
in Character Studies
McCALL COLOUR
FASHION NEWS
with Hope Hampton
rip
-Lo YOU The Merriest
of Christmases and Most Prosperous
of New Years
For twelve years, I have had the privilege of wishing the
motion picture exhibitors of America a Merry Christmas and
a Prosperous New Year.
And each succeeding year, these wishes have been realized
with increasing fullness. Year after year, the Christmas
Season has brought our industry to the close of an epoch of
new progress and new prosperity. So glowing have been the
fade-outs of Old Years, that high hopes for the New have
been far removed from the usual holiday platitudes, and
anticipations of things better and finer have been cherished
as certainties.
Nineteen hundred and twenty-seven has been a year with-
out parallel for exhibitors and producers alike. The Merri-
ness of our Christmas is assured; for it comes at the end of a
twelvemonth of unprecedented progress. We enter into the
Yuletide Season with a sense of having brought motion
pictures nearer to that goal which we never shall acknowledge
having reached. And, with the promise of a past so unique
in its achievement, we move on into 1928, knowing that the
industry will conquer new kingdoms and wishing each other
a full share in the treasures to be won.
,^^^c/;>^2^uxcM-^?-«4^
PRESIDENT
THE SPICE OFTHE PROGRAM'
EDUCATIONAL FILM EXCHANGES, Inc.
Member, Motion Hiclure Producers and Distributors of America. Inc.
Will H. Hays. President
J^.S*
^€>HEWSPAPER
>/* FILMDOM
ALL THE NEWS
ALLTHE TIME
^OL. XLII No. 67
Monday, December 19, 1927
Price 5 Cent*
1UBSTITUTI0N8 NULLIFY
CONIRACT, BOARD HOLDS
k\ arner Bros. Lose Action
Against Washington
Exhibitor
Seattle — Substitutions made by a
oducer in stellar players or directors
ullify the contract, so far as the
xhibitor is concerned, the arbitration
card here ruled in denying claim of
Varner Bros., against Waldo C.
ves, Empire, Anacortes, Wash.
The exhibitor was awarded S14 as
:osts. Decision was made after de-
iberation of 30 minutes.
The distributor brought action for
5117.28 for rentals and expenses cov-
ring "Simple Sis," "Bitter Apples,"
What Happened to Father," "Gay
Did Bird" and "Dearie." The ex-
libitor claimed his contract had been
M 'Af.^d because of --ubstitutions of
iirectors and casts.
James Hone, secretary of the state
:xhibition unit, who represented Ives,
ited the resloution passed by the
Trade Practice Conference, against
substitutions, called attention to the
'Act of God" clause of the contract,
(Caittinurd on Page 2)
[Reprisal Moves Forecast in
New Minneapolis Houses
Minneapolis — Possibilities of a re-
risal are seen here with announce-
nent that Kaplan & Rubenstein, who
iperate the Arian, Northeast sub-
irban house, are booking the theater
leing built on Hennepin Ave., be-
ween Lake and 31st St., in a dis-
rict long controlled by Northwest
Theaters (Finkelstein & Ruben.)
F. & R. is declared to have been
;yeing the Northwest district for
onie years, and with its expansion
rogram now under way in the city's
;burban districts, there is possibil-
ty that a Northwest as well as
Southwest houses will be built.
Exhibitor Marks Time in
Dover, 0., "Blue" Fight
Dover, O. — George Chreast's two
heaters remain closed here on Sun-
lay and the gas stations and news-
tands remain open pending a report
if committee of 23 citizens appointed
)y the Mayor effect a settlement of
he Sunday business problem. When
!hreast was arrested for operating on
nmday he filed affidavits against a
core of other businesses who were
)pen on Sunday.
Wesco Control Still in Balance;
Several Groups Bidding Actively
ARBITRATION SEHLES ROW
OVER ASSUMING CONTRACTS
Baltimore — Differences between
James E. Hartlove, proprietor of the
Flag, and the Washington Film
Board, have been ironed out by ar-
bitration. The Flag is in good stand-
ing with the board again as Hart-
love has agreed to play 50 per cent
of the pictures bought for the house
and it is further agreed that the $500
deposit asked by each exchange in
Washington is now not necessary, it
is said.
Hartlove who took over the house
from his father who has been work-
ing there as an operator, refused to
(Continued on Page 4)
COAST CHAINS SOUGHT WHILE WESCO
MOVES TO CLOSE MIDDLE WEST DEALS
Considered by insiders as a pivotal move on wliicli tlu- alij^ii-
inent of at least four (jther important groups of theaters in tlie
Middle \Vest hinges, speculation continues over the future of
Wesco.
Several grouj)s are angling for control. It now develops that
the Orpheum circuit, prior to its merger with Keith-Albee, en-
tered a bid. The Stanley Company continues to negotiate while
Keith Albee is in the lists as an active bidder.
Wesco, the holding company for West Coast, North Ameri-
can Theaters and several oth?r Coast chains, now includes the
Saxe Amusement Co. of Milwaukee. The Wesco deal with F. &
R., Skouras Bros, and Robert Lieber is understood to hrive been
agreed upon, although details remain U) be worked out.
It is understood John Dillon, of
"LAB" STOCK SLATED FOR
LISTING 0NJ1.Y. 'CHANGE
Consolidated Film Industries, Inc.
is about to close a financing deal
with Hornblower and Weeks, Wall
Street financial firm, which would
result in the listing of the former's
stock on the board of the N. Y.
Stock Exchange.
Consolidated, in which is incor-
iContinued on Page 4)
GENEVA CONFERENCE MAY
RESULT IN dUOTA BANS
Delegates from 24 nations which
met recently at the International
Economic Conference in Geneva,
passed resolutions which frown on
quotas and unnatural trade barriers
in commerce between nations. The
American trade is considerably in-
(Continued on Page 4)
Harden, .Stone and Co., bankers for
First National and more significantly,
holders of about ()5,H00 shares of the
approximate 254,(H)CI shares of Wesco
outstanding, will arrange the financial
detail. Should Stanley be success-
ful in securing Wesco control, this
it is expected to carry with it the F.
& R., Skouras Bros, and Lieber cir-
cuits, now being sought by Wesco
in exchange for stock.
It is logical to assume that the
Hayden, Stone block of stock will
(Conlinitcd on Page 4)
Disobedience on Order Irking
Commission, Rembusch States
Indianapolis — Immediate discontin-
uance of alleged unfair trade prac-
tices in the industry is sought by
the Federal Trade Commission which
is "displeased and chagrined" that
the cease and desist order has not
been complied with, according to
Frank J. Rembusch, chairman of un-
affiliated exhibitors at the Trade
Practice Conference. Rembusch is
seeking to perpetuate and develop
the unaffiliated organization formed
at the conference.
His views on the commission at-
titude, Rembusch states, are based on
an informal interview at Washing-
ton with .Abram S. Myers, who was
chairman of the conference. The
commission, he says, is eager to learn
every fact concerning trade practices
in the industry and feels that the
most important work and help the
government can receive is from an
organization of unaffiliated exhibitors.
The plan for a national organization
of the two exhibitor groups, each
separate and distinct and sovereign
on the question of trade practices, is
sound, Rembusch says. The commis-
sion believes 'also that unaffiliated
exhibitors should be gathering the
things which should go into the new
contract, for the guidance of the
contract committee which is to meet
in January.
SAYS 30 FILMS YEARLY
TI8FY EUROPE
Od"
[•"uropc does not seek a wholesale
participation in the American market,
but, on the contrary, would be more
than satisfied if all of its producing
countries combined could place 30
pictures a year here, according to
Louis Nalpas, supervising producer of
Societe des Cineromans of Paris, im-
(Coniinufd oh Page 4)
Loew's Denies Report
Grand, Atlanta, to Close
Denial is made by E. \. Schiller
of Loew's that the Grand at Atlanta
will be closed and Loew's vaudeville
transferred to the new Capitol. Re-
ports from .\tlanta stated that this
move was being undertaken in an
effort to meet the ovcrseating prob-
lem.
»"' it .-^^
THE
■J?S^
DAILV
Monday, December 19, 1927
927 1
fowmasaKTHEi
><-NEWSPAPEB
f/FILMDOM
MXlllNo. 67 Monday, Dec. 19, 1927 PriceS Cents
lOHN W. ALICOATE
Publisher
Published daily except Saturday and holidays
at 1650 Broadway, New Yorlc, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York. N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday,
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel: 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London, W. I. Ber-
lin— Lichtbildbuehne, Friedrichstrasse, 225.
Financial
Eastman Kodak issues, which have been
steadily rising the past week, paused during
Saturday's brief session of the market. Para-
mount common led in the trading with 6,400
shares marketed.
High
. 40?^
Low
40/,
Amer. Seat. Vtc. .
*Am. Seat. Pfd..
*BaIaban & Katz
*Bal. & Katz Vtc
Eastman Kodak ...169^ 169
*East. Kodak Pfd
•fFilra Inspection
•First Nat'l Pfd
Fox Film "A" . . 80J4
tFox Theaters "A" 22^
*Intern'l Project
ttKeith's 6s 46 ..100!^
Loew's, Inc 59j^
ttLoew's 6s 41ww.l06'/2
ttLoew's 6s41x-war 99^
♦M-G-M Pfd
M. P. Cap. Corp... S'A
*Pathe Exchange
Pathe Exch. "A".. 21
♦ttPathe Exch.7s37
Paramount F-L....n0j4
Paramount Pfd 121 "^
*ttPar.Bway.5Ks51
**Roxy "A" 30
**Roxy Units 34
**Roxy Common . 7
**Skouras Bros. . . 36
Stan. Co. of Am. 56
tTrans-Lux Screen 4f^
♦*United Art. Com. 15
**United Art. Pfd. 85
*Univ. Pictures
Univ. Pict. Pfd 101
tWarner Bros. ... 11J4
Warner Bros. "A" 21^
80
2m
lOO'A
58H
99
i'A
n"
109/
121/8
26 '
28
6
35
54/
4}i
14
80
l'ob'54
9M
19
Close
40/
48
60 H
7354
169
130
5
104^
80
2\H
10
100/
S»H
106/
99
25
8/
47/«
21
80/
110
121/8
lom
55/
4^
26ys
100/
lOf^
20^8
Sales
500
300
700
5,500
"'7
2,000
14
2
'266
'566
6,466
100
100
30
3,000
5,200
•Last Prices Quoted **Bid and Asked (Over
the Counter)
tCurb Market ttBond Market
NOTE: Balaban & Katz is listed on the
Chicago Board; Skouras on the St. Louii
Stock Exchange and Stanley in Philadelphia.
AMERICAN AND FOREIGN DISTRIBUTORS
OF Q.UAUTY MOTION PICTURES
/iRTLEEiimES COUP
/I I f>
701 SCVE^^-H AVB. NCW VONK .UVAMTASSS
A Review of Reviews
By LILIAN W. BRENNAN
Those inimitable cut-ups who take
their fun out of military tactics are
at it again i>n "Now We're In the
Air." Wallace Be&ry and Raymond
Hatton again appear as a pair of
laugh-provoking misfits, this time
members of the air force. Quite a
scream.
Johnny Hines offers another of his
comedy concoctions in "Heme Made."
And still another laugh maker of the
week is "Jake the Plumber" with a
new comer, Jess De Vorska, playing
the role of a Jewish boy who finds
the business is no pipe.
Domestic trials and tribulations
take an airing in Florence Vidor's
latest, "Honeymoon Hate." Weak
story but a charming star.
"Ladies Must Dress" is good light
comedy romance and "French Dress-
ing" comes under the same listing.
One of those Emory Johnson melo-
dramas glorifying the policeman is on
hand again in "Shield of Honor," a
first rate entertainment for anyone
who likes thrills balanced with senti-
ment.
"Laddie Be Good," with Bill Cody,
"Rawhide Kid" with Hoot Gibson
and "Shootin' Irons" with Jack
Luden, a new Paramount star, are
the westerns of the week.
"Her Summer Hero" has more to
do with sprightly bathing beauties
than it has with a hero. Entertain-
ment a la Sennett.
Gallagher, Abbott Appointed
Raymond E. Gallagher has been
appointed advertising manager of
"M. P. News" and Paul M. Abbott,
manager of accessory advertising.
Fox-Case Again Signs Halliday
Jack Halliday, who has just com-
pleted "Rose of Killarney" for Tif-
fany-Stahl, has been re-signed by
Fox-Case for the lead in "Serenade,"
which will be his third Movietone pic-
ture.
Reinhardt to Outline Views
His views on pictures will be out-
lined by Max Reinhardt at the an-
nual luncheon Jan. 28 of the Na-
tional Board of Review at the Wal-
dorf.
1,000-Seater Open at Jefferson, Wis.
Jefferson, Wis. — The new Allen
opened here recently with a seating
capacity of approximately 1,000.
Harold Neander presides at the Marr-
Colton organ.
If You Are in the*
Market for Any Kind of
MOTION PICTURE
APPARATUS
CONSULT US AND SAFB
UONEY
SEND FOB OUR PRICB LIST
uiiuoaCHBys
▼▼no West 32'*St, New york.MV.**
Plioo* Panna. OSSO
Motion Picture Department
0. 8. «nd C«iud« Agent* tor DebrU
Substitutions Nullify
Contract, Board Holds
(Continued from Page 1)
which he said relieved the distributor
from supplying a picture, and similar-
ly should relieve the exhibitor of play-
ing it.
Hone exhibited a campaign book
which shawed that "Simple Sis," was
t© have been directed by Lewis Mile-
stone from a story by Darryl Zanuck,
and, instead was directed by Herman
Raymaker from a story by Melville
Grossman. Milestone als® was to
have directed "What Happened to
Father," but this was directed by
John G. Adolphi. "Bitter Apples,"
was to have been directed by James
Flood, but was made by Harry Hoyt.
"Dearie" was to have had the late
Willard Louis as star, but instead had
William Collier, Jr. "Gay Old Bird,"
also scheduled to star Louis featured
John T. Murray.
Carl Stearn, Warner manager, said
his home office had authorized him
to relieve any exhibitor from play-
inc "Climbers." "Irish Hearts" and
"White Flannels," because of substi-
tution.
"Enemy" Premiere Dec. 27
"The Enemy," starring Lillian
Gish, will have its world premiere at
the Astor Dec. 27.
Lasky Goes to Hollywood
Jesse L. Lasky, of Paramount, is
en route to Hollywood.
On Broadway
Astor — "The Student Prince"
Broadway — "A Dog's Life"
Cameo — "Grandma's Boy"
Capitol — "Lovelorn"
Central — "Uncle Tom's Cabin"
Colony — "The Lone Eagle"
Criterion — -"Wings"
Embassy — "Love"
Gaiety — "Chicago"
Globe — ^"Helen of Troy"
Hippodrome — "Night Life"
Liberty — "The Gaucho"
Loew's New York — Monday, "Get Your
Man;" Tuesday, "The Harvester" and
"Desert Dust;" Wednesday, "Pajamas;"
Thursday, "Firemen, Save My Child;"
Friday, "Gun Gospel" and "Ragtime;"
Saturday, "The Thirteenth Hour;" Sunday,
"The Tigress-"
Mark Strand — ("Man Crazy"
Paramount — ' ' Serenade' '
Rialto — "Now We're in the Air"
Rivoli — "The Devil Dancer"
Roxy — "The Girl from Chicago"
Times Square — "Sunrise"
Warners — ^"The Jazz Singer"
Brooklyn Mark Strand — ^"Valley of the
Giants"
55th St. Cinema — "Whispering Chorus"
Godfrey Kotzin Retires
Covington, Ky. — Godfrey Kotzin
has sold the Lyric to L. S. Wilson,
manager of the Liberty, Covington.
Kotzin has been an exhibitor for 13
years.
Buy Seagraves Theater
Seagraves, Tex. — W. L. Brooks and
Jerry Stancil have purchased the
Palace from C. C. Lindsy of Lub-
bock.
PafheNews
has registered hundreds of
scoops in Morgantown, W»Va.
Morgantown, W. Va., Nov.
14', 1927
Pathe Exchange, Inc.,
1018 Forbes Street.
Pittsburgh, Pa,
Gentlemen:
PATHE NEWS has been an important part
of our program for the past ten years and
during that time we have received hundreds
of news scoops.
PATHE NEWS is always a feature of our
program and will continue to be as long
as they deliver like they have in the past.
Very truly yours,
George H. Sallows, Manager,
METROPOLITAN THEATRE
SERVICE!
M-G-M NEWS:
"Congratulations on your Splendid Service in giving us the pictures of
LINDBERGH
IN
MEXICO CITY
"This subject was on our McVicker's Theatre, Chicago,
screen Friday night. This is great!
(Signed) "MAX BALABAN."
M-G-M NEWS
Produced by Hearst News Service, Inc.,
Was not only on the screen in Chicago on Friday night
but was on the screen in New York and elsewhere
throughout the United States on Saturday. Prints of
Lindy's great achievement delivered to all points in
the country by airplane, from negatives brought by
special airplanes from Mexico City.
M-G-M NEWS
Produced by Hearst News Service, Inc. For Metro-Goldwyn-Mayer
DAILV
Monday, December 19, 1927
Wesco Control Still
Hangs in Balance
{Continued from Page 1)
swing to Stanley. The remaining
shares are divided approximately as
follows :
Gore Bros., 63,000; First National,
20,000; N. A. Theaters and M. P.
Capital, 90,000; H. B. Franklin, 20,-
000.
Wesco is controlled by a board of
voting trustees composed of Richard
F. Hoyt, John Dillon, Abe and Mike
Gore and Robert Lieber. Those who
have been watching the situation are
of the opinion that the final dispo-
sition of Wesco depends largely on
the direction in which Gore Bros,
and North American Theaters swing,
cither singly or jointly.
And That's That
By PHIL M. DALY
J J. FITZGIBBONS, southeastern
• division manager for Publix, is
celebrating the birth of twin boys.
Arbitration Settles
Contracts Dispute
{Continued from Page 1)
assume contracts his father had made,
and the credit committee of the Film
Board refused to extend credit, in-.
sisting that he make a deposit with
each exchange.
This demand was refused and was
followed by court action by Hart-
love, who alleged a conspiracy in re-
straint of trade.
Lieber Buys Colorado House
Hugo, Colo. — John Lieber of Los
Angeles has bought the Empress
from E. J. Blades. He has leased
the house to H. G. Moak of Good-
land, Kan.
"Jimmy" Starr observes in "The
Los Angeles Record" that since De
Mille announced Vera Reynolds was
to star in "Walking Back," three
roller skate companies have asked
her to endorse their brand of roller
skates.
Remember the lion tamer wheeze?
Anyway, Earle Hammons, Education-
al president, is back from the Coast
trying to sell everyone the idea he
really posed for the photograph he
exhibits showing him with a man-
eating lion.
Elmer Pearson, vice president of
Pathe, was guest of the general
council of the Navajos at Shim,umo
Altar on the Painted Desert at the
tribal ceremony when he was created
an honorary chieftain of the tribe.
This is in recognition of his service
in the Pathe-Bray "Menace" expedi-
tion through the Grand Canyon of
the Colorado. What a tie-up Elmer
put over on the canyon film.
Butler Buys Indiana House
Pierceton, Ind. — Harold C. Butler
has purchased the Liberty from John
Swain of Bremen.
Holiday Trailers
now being distributed gratis
to our subscribers
ADVANCE TRAILER
SERVICE CORP.
Distributing from
729 Seventh Ave. 845 S. Wabash Ave.
New York Chicago
^^More and better Trailer
Service for less money^^
Says 30 Films Yearly
Would Satisfy Europe
{Continued from Page 1)
portant French producing company.
Nalpas is now in New York.
"In France, as well as in all Continental
countries, it is realized that the motion pic-
ture is something more than a medium of
entertainment. Motion pictures are woven
into the political and economic structure of
each nation. This explains, in part, whv
Governments are turning their serious at-
tention to the problem.
"I do not believe it a misstatement to de-
clare that nobody in Europe olijects to the
American manner of living or of expression
as portrayed on the screen. At the same
time, it must be conceded that neither France
nor any other European country desires a
point to be reached where its populace is
prone to forget its own customs or habits.
Vet this is largely what European Govern-
ments face because of the preponderance of
American motion pictures.
"Insofar as the commercial aspect of the
situation is ' concerned, I believe American
companies are beginning to realize that quotas
and restrictive measures are largely the result
of their own short-sighted policies. Europe
wants friendly cooperation which she is not
now getting. When you understand that Eu
rope's entire demands by way of participation
in the American market would and could not
exceed thirty pictures a year it will be seen
that there is nothing exorbitant requested.
"I believe that the antipathy which exists
in America against the foreign picture today
is largely centered in the home offices of the
principal distributing companies. No effort
is made to convey sales enthusiasm to the
men in the field, with the result that all along
the lines the foreign or imjiorted picture
meets with negative cooperation."
Concerning the quota, Mr. Nalpas
declared that action of some nature
is certain by France. Exactly what
the provisions will be is undeter-
mined at the moment. A seven to one
quota is being discussed, as noted.
DAILY TIPS VnOCU KEAN DOLUGS FOC SUOWMEN
"Lab" Stock Slated for
Listing on Exchange
(Continued from Page 1)
porated the Rothacker, Republic,
Erborgraph. Hilagraph, Rothacker
Aller and other laboratories in New
York and in Los Angeles, has about
30 000 shares of common stock out-
standing, all of it held by private
parties many of whom are identified
prominently with various film organi-
zitions. The plan, as now drawn,
provides for an exchange of one
share of the present Consolidated
stock for ten shares in a new com-
pany to be formed which will carry
♦he same name. The total amount
of financing involved is $5,000,000.
"Dress Parade"
(Pathe)
Every available military factor was
brought into play. There were par-
ades of gayly bedecked automobiles,
band and song tie-ups, personal ap-
pearances of William Boyd, and Don-
ald Crisp, the director, window dis-
p'ays. and a special guest night to
which 200 army officers were invited
'hrough personal letters signed by
Harold B. Franklin, president of
West Coast Theaters. A feature of
the special guest night was the firing
of a salute to several of the generals
as they arrived, the cannon being
manned by three army gunners.—
Louis J. Golden, Boulevard, Los An-
geles.
"Now We're In the Air"
(Paramount)
On opening day 100 balloons were
released from the roof of a ten-story
building. It had been well circulated
that 50 of these balloons would con-
tain passes to see the picture. Crowds
gathered at this building long be-
fore the appointed hour and by the
time the balloons were finally re-
leased, traffic was almost at a stand-
still.— E. E. Collins, Queen. Galves-
ton, Tex.
Texas Exhibitor Unit
Plans Regional Meetings
Plans for regional meetings is be-
ing worked out by the Texas state
exhibitors organization, because of
the success of district meetings held
in the past. A questionnaire is be-
ing sent to members asking for sug-
gestions for definite locations and
subjects of business to be taken up
at such meetings.
Tentative locations for the meet-
ings have been selected in four sec-
tions of the state, the first to start
about the middle of January.
Kingston Theater Reopens
Kingston. N. Y. — The Orpheum
has reopened after being closed for
several months for extensive altera-
_ tions.
Geneva Conference
May Result in Bans
(Continued from Page 1)
terested in what the outcome will
be in view of quota legislation now
pending in England. Germany,
France, Australia, Italy and New
Zealand.
While the Geneva conference did
not necessarily commit the govern-
ments represented there to endorse
the resolutions of its delegates, there
is a possibility that, in view of the
general stand taken against trade
barriers artificially reared, the agita- :
tion for quotas against films will dis-
sipate itself. Not entirely perhaps,,
but at least in part.
The nations present at Geneva
were: Denmark, Italy, British Em-i
pire. Union of South Africa, Austria,
Belgium, Australia, India, Egypt,
Netherlands, Germany, Romania,
Sweden, Hungary. China, Norway,
France, Morocco, Tunis, Bulgaria.
Switzerland, Czechoslovakia and
Persia and New Zealand.
Would Name Square for Firm
St. Louis — The area where Lindell
Blvd. crosses Olive St., similar to
New York's Times Square, the gate-
way to Film Row, will bear the
name of Metro Square if the efforts
of Jack Hellman, exploitation rep-
resentative for M-G-M, are carried
to fruition. The city council will be
asked to ratify the name.
Leases Rockford Theater
Rockford, 111.— Charles F. House
will assume lease of the Great States
Theater of the Midway, which ex-
pires Jan. I. House is at present asso
ciated with Cooney Bros, in man
agement of the West Englewood.
J.
THE
Monday. December 19, 1927
The Broadway Parade
AT last the band leader. "King of Kings," has dropped out of the parade, sur-
rendering the lead to "Wings" which has played 19 weeks. "Sorreil and Son"
also dropped out, being replaced by "The Devil Dancer" at the Rivoli. An-
other starter is "Chicago," scheduled to open Friday night at the Gaiety, where
"Kings" so long held court.
Picture
Distributor
Theater
Opening Date
"Wings" Paramount Criterion Aug. 12
"The Student Prince" . .M-G-M Astor Sept. 21
"Sunrise" Fox Times Square . . . Sept. 23
Warners Warners Oct. 6
Universal Central Nov.
'The Jazz Singer"
"Uncle Tom's Cabin'
'The Gaucho" United Artists . . Liberty Nov.
"Love"
.M-G-M Embassy
. , . Nov.
"Helen of Troy" First National . . Globe Dec.
"Now We're in the Air" Paramount Rialto Dec.
"The Devil Dancer" ....United Artists ..Rivoli Dec.
"Chicago" Pathe Gaiety Dec.
4
21
29
9
9
16
23
Famous Canadian Theater
Divisions Amalgamated
Toronto — Amalgamation of divi-
sion headquarters lias taken place in
the organization of Famous Players
Canadian Corp. The western divi-
sion office at X'ancouver has been
closed and H. M. Thomas its head
moved to Toronto where he will
supervise bookings and other details
for the western territory.
On his way East, Thomas made in-
spections of many company theaters
and it is his plan to make periodical
visits throughout western Canada to
keep in touch with local situations.
Supervisors for different sections are
to be established, it is understood.
Clarence Robson is eastern Canadian
division manager.
Organ Prevents Fire Scare
Spokane, Wash. — Frank Kepel,
manager of the Rex, competed suc-
cessfully with the fire department,
showing an episode of "Hawk of the
Hills," accompanied by unusually
thunderous organ playing, with the
result that his patrons did not know
the adjoining building was seriously
gutted by fire while they were safely
enjoying the program.
Buy Watervliet House
W'atervliet, Mich. — General Con-
struction Co., headed by M. A. and
H. C. Monroe of Bangor, has pur-
chased the Wapaco from John
Adams.
Clare on His Own
Detroit — Bernard G. Clare, former
manager of the Colonial, and for sev-
eral years connected with the Kun-
sky publicity department, has open-
ed a general publicity and advertis-
ing agency.
Levy Buys Lease
Detroit — H. L. Levy has bought
the lease of the Warren from Ben
Weisman. Levy formerly managed
the Blackstone for Jake Schreiber.
Take Over Independence, Chicago
Chicago — John Mednikow and
Carmelo Scribanno have secured the
Independence from Fred Cleveland
and Sam Gold.
Mishkin Takes Over Theater
Baltimore — The Fairmount has
been taken over by Harry Mishkin,
who operates an independent ex-
change.
Little Theater at Baltimore
Baltimore — The Little theater, 250
seats, has been opened by M. P.
Guild, controlled by Louis and Nath-
an Machat. The interior is high
ceilinged and sombre, and the walls
of dark brown textone. Dark velvet
draperies surround the screen and
large upholstered chairs are used.
Coffee, cigarettes and candy are
served free during intermission.
Sioux City Orpheum Opens Dec. 18
Sioux City, la. — The new Orpheum
theater has just opened as the
central unit of the 51,7500,000 Fran-
ces-Orpheum building. It replaces
the old Orpheum in operation since
1918. The new house seats 2,700.
Two other Keith-Albee-Orpheum
houses are under construction one
at Milwaukee »nd one at Memphis.
District Manager Post Discontinued
Cleveland — With Phil Uunas. dis-
trict manager for Universal with
headquarters in Cleveland, appointed
manager of the Pittsburgh Universal
office the past of district manager has
been discontinued. The home office
will supervise the divisions hereafter.
Al Sugarman, former Pittsburgh Uni-
versal manager has been transferred
to Cincinnati as associate to Manager
Fred Strief. Indianapolis, Cleveland,
and Detroit, the other cities in Dunas'
division, remain intact.
Atlanta Exchanges Praised
Atlanta — Film exchanges were
commended by Chief Codv. head of
the fire department, in a brief talk
before the Film Board, in which he
declared no group in the city gives
better cooperation to his department
than do exchanges.
Discontinuing U-B Office
Cleveland — Offices of the U-B
chain in the Film Exchange will be
discontinued as a result of the \^a-
riety-U-B merger. .'Ml business of
the theaters will be conducted f. oni
the offices of the Variety Amusement
Co. in the Union Bldg. on Euclid
Ave.
"U" Oflfers Ad Cuts
Free for Xmas Week
Boosting Christmas Week and Joy
Week, Universal is ullering a spe-
cial selectiun of ad cut.s carrying thc
huliday spirit and stressing the com-
edy angle, ajid mats ef these can be
obtained fr«e at the company's ex-
changes. 1 hey inclutle both on« and
two colunm layouts U) use with pic-
ture title, as well as slugs and bot-
tom-lines. A special Jyy Wu«rk press
sheet lists these, also a complete list
of national tieups with the current
comedies of Universal.
Presentations
Strike on at Mason City, la.
Mason City, la— All union em-
ployes are on strike at the Palace
and Bijou. Operators were last to
go out, striking in sympathy with
musicians. The Star and Cecil,
operated by Tom Arthur, are not ex-
periencing any labor troubles.
To Appoint McKean's Successor
St. Louis— Max Roth still is tem-
porarily in charge of the Fox branch
pending appointment of a successor
to Claude W. McKcan, is appointed.
McKean has purchased a one-third
interest in Premiere Pictures ex-
change.
Deal for Artclass Shorts
Negotiations have been consum-
mated between Columbia and .'\rt-
class, whereby Columbia will handle
all of Artclass' short product in Min-
nesota, North and South Dakota,
Iowa and Nebraska.
Lee & Gail at Scranton
Lcc and G.iil l-.iiMinblc .irc the at-
traction (or this half of the week at
the Capitol, in Scranton Dance Fash-
ions is the main attraction for the
last half.
Split Week at Capitol, Wilket Barre
Dance I'"ashions heads the bill .ii
the CapiWil in Wilkes Darrc for the
first half of the week, with Lcc &
Gail the headlincr the last half.
Tab Show at Hazelton
The tabloid show. Kosher Kitty
Kelly, heads the bill for the firit
half of the week at the Capitol in
Ha/ilton, with Roscoe Ails billed for
the second half.
Marionettes at Paramount
Allan K. Foster's Marionettes
start their swing around the Publix
circuit by opening at the ParamoiMit
this week. The act is brim? li.indlcd
by Lyons & Lyons.
Harris & Clair At Fox Washington
Washington — Harris iSc I lair, a new
team in the F^asf, arc featured this
week at the Fox's.
Juggling McBans in Rochester
!<()( luster —The Juggling McBans
are billed at the Rochester this cur-
rent week.
HAS THE BEST WESTERNS
V.
THE
■<&!S1
DAILV
To:
From:
You
Jack Alicoate
Subject: Negligence
Is it that you're too busy, are putting
it off, or just don't care?
If you were brought into direct contact,
Hke I am, with many worthy and heart-
rending cases throughout the year, arising
in YOUR industry, you'd drop your work for
two minutes and give this splendid cause
a thought.
The committee are giving their time cheerfully,
all stationery is contributed, the accounts
will be regularly audited free of cost, the
FILM DAILY pays all other expenses.
EVERY DOLLAR TO WORTHY AND NEEDY CHARITY
We have about reached the half way mark
The goal is $10,000 by Christmas
The Time is short
The Opportunity is Great
Do your bit Today NOW
Monday, December 19, 1927
LIST GROWING LARGER
FOR THE RELIEF FUND
Saturday was another splendid day
for the FUND. There is but one
niore week to ro. All charity is splen-
did, but you will go a long way with-
out finding one as close to home as
the FILM DAILY RELIEF FUND.
Among those sending checks Sat-
urday were Arthur Loew, Courtland
Smith, William Ferguson, E. B. Jen-
sen, W. E. Raynor, C. F. Chandler,
Pat Campbell, I. I. Altman, Alexander
Moss, Abe Mayer, A. H. T. Banz-
haf and three who requested their
names not be mentioned.
Watch This List Grow
Will H. Hays
George Weeks
Ed Schiller
Dr. A. H. Giannini
limmy Grainger
Charles B. Mintz
Bruce Gallup
Jim Nomianly
Don Mersereau
M. J. Mintz
Victor Shapiro
Moe Streimer
Billy Brandt
Red Kann
Dave Bader
Marvin Kirsch
Leo Klebanow
Tommy Goldberg
J. E. Storey
Frank Walker
Artie Stebbins
Tack Alicoate
W. A. Caliban
Edna Sussman
Harry Reichenbach
Abe Blank
George H. Davis
Nathan Burkan
Ned Depinet
William Massce
William La Portes
Bert Adler
Eddie Grainger
R. A. Rowland
Charles C. Moskowitz
Bob Wolf
Irene F. Scott
Joe Simmonds
Friend of Danny's
E. B. Hatrick
Sam Dembow, Jr.
Lesan Advt. Agency
John Clark
A Friend
Sam Ekkman
Anonymous
Al Harstn
Felix Feist
Emo
Al Boyd
Jack Cosman
Walter Eberhardt
A. E. Fair
Bob Lieber
Cliff Hawley
Warren Nolan
Harold Franklin
Sam Zierler
Frank iSardino
Joe Seidelman
Ned Marin
Tom Wiley
Abe Warner
Regina Crewe
Herb Cruikshank
Irving Briskin
Earle Hammons
John Flinn
Mrs. Harry Reichenbach Eugene Zukor
The Film Bureau
W. Ray Johnston
Al Lichtman
Jerry Beatty
A. Pam Blumenthal
W. F. Rodgers
J. M. Frere
Elizabeth B. Perkins
Eureka Amusement Co Sam'^S^ring
Emil Bemstecker Executive
Ralph Kohn
Richard Saunders
A. P. Waxman
Sam Sedran
A. W. Smith, Jr.
Orson Kilbom
T. J. Connors
Si Seadler
I
David Loew
E. M. Schnitzer
loe. J. Lee
J. Homer Flatten
Dave Bernstein
.^at Dowling
Mabel D. Riesenfeld
Eddie Saunders
Bob Lynch
Oscar Neufeld
Walter Lindlar
Barnes Printing Co.
Paul Lazarus
Cresson Smith
Joseph Coufal
Weiss Brothers
Max Roth
L. B. Metzger
Louis PhUlips
Leopold Friedman
Walter Futter
Gabriel Hess
W. J. German
Henry Ginsberg
C. C. Pettijohn
Budd Rogers
M. C. Howard
Arthur Kelly
Jack Fuld
Chas. G. Strakosch
Lila Belle Stebbins
Terry Stebbins
Anonymous
Anonymous
Hugo Kessler
loe Schnitzer
Dave Miller
Bill Nolan
W. S. Butterfield
Harry Buckley
Bruce Johnson
Joseph Vogel
E. W. Kramer
Sigmund Moos
Joe Hornstein
Sydney Cohen
Harry Warner
Fred Quimby
Ben Rosenbaum
Carl E. Milliken
Harry Scott
Phil Reisman
Fred Rothenberg
Jules Levy
Kinograms
Nat Roth stein
Jesse L. Lasky
Charlie Einfeld
Kathrin Salsburg
Dave Chatkin
Pat Garyn
Milton Schwartz
W. C. Boothby
L. F. Guimond
Arthur Loew
Courtland Smith
William Ferguson
E. B. Jensen
W. E. Raynor
C. F. Chandler
Pat Campbell
I. I. Altman
Alexander Moss
Abe Mayer
A. H. T. Banihaf
A Friend
A Friend
A Friend
ILY Monday. D*e
'^^^^r:^riio^jlf^
Columbia Signs Up Ncav Talent
New Cody Company Starts Producing After Holidays — M-G-M Renews Renee Adoree's Contract^ Wesley
Ruggles May Direct Constance Talmadge Film — Metropolitan Fire Investigation on— Other Coast News
CAPRA,
AND
, TAYLOR
Signing of a number of proiiiinent
players, directors and technicians is
understood to have been completed
by Columbia, during visit to the stu-
dios of Joe Brandt and Jack Cohn.
The two executives are now en route
to New York where announcement
of the new company roster is ex-
pected to be made after their arrival
Tuesday.
Edwin Mortimer, formerly with
Fox, and Frank Capra are among
the new directors signed by .Colum-
bia. Hugh Cummings, formerly
with M-G-M, has been signed as
gagman and Rex Taylor as a writer.
Erstwhile Extra Gets Five
Year Universal Contract
Ruth Hurst, who joined the ranks
of film extras but three months ago,
lias been given a five year contract
with Universal. She formerly was a
New York chorus girl and was
signed after her appearance in "Free-
dom of the Press." She will be star-
red by Universal.
Ince Signs Joe Brown
Joe Brown, musical comedy play-
er, has been signed by Ralph Ince
for "Sally of the Scandals," which
is to star Lucilla Mendez.
Last Rex Film Under Way
"Hoofbeats" is to be the sixth and
last picture of the current scries feat-
uring Rex, the horse. Helen Foster,
Jack Perrin and Al Ferguson are in
the cast. Henry ^[cRae is direct-
ing this Universal picture.
Completing "Man Who Laughs"
Paul Leni's present directorial ef-
fort "The Man Who Laughs" is rap-
idly nearing completion and indica-
tions are that the picturization of
Victor Hugo's famous classic will be
one of the most pretentious pictures
of the 3'ear.
Probing Blaze
Investigation of the fire
wh'ch ravaged the Metropoli-
tan Studios, causing heavy
property damage and injury to
two firemen is under way by
the Los Angeles Fire Dept. bu-
reau of investigation.
Renee Renews
Setting at rest reports that
she was leaving M-G-M to
make a new affiliation, Renee
Adoree has signed a new long
term contract with the com-
pany. She now is working in
support of John Gilbert in
"Cossacks," which is her last
picture under the old agree-
ment.
Direction of "Connie" Film
"U" May Loan Ruggles for
Wesley Ruggles may be loaned bv
I'^niversal to direct Constance Tal-
madge's initial picture for United
.Artists which is to be "East of the
Setting Sun," by Eric Von S^roheim.
LEW CODY COMPLETING
EORMATION OE COMPANY
l.iw t <)d\ is making tiiial jilans for
the launching of his own company.
Production of the pictures he intends
to make will get under way soon
after Christmas.
Under his plans, Cody will be star-
red in a series of comedy dramas
similar to those in which he was co-
featured with .Aileen Pringle for .\I-
Cj-W. The first story has been pre-
pared and selection of a supporting
cast is under consideration.
Photographing ''4 Devils"
Ernest Palmer and L. W. O'Ctln
nor will photograph "The 4 Devilt,"
F. W. Murnau's next picture for FcW.
Cast in "Skinner's Big Idea"
Ethel Grey Terry has been se-
lected to play Mrs. Skinner in
"Skinner's Big Idea," which is
star Bryant Washburn for FBO.
to
Additions to Dermy Cast
Dorothy Gulliver, Sailor Sharkey
and Bull Montana have been added
to the cast of "Be Yourself," Regi-
nald Denny's new Universal produc-
tion, now going into work at Uni-
versal City. \Iary Nolan plays op-
posite. William Seiter is directing.
Paul Kohner Collaborates
on Original for Philbin
Paul Kohner, in collaboration with
Baroness Kocian, European author-
ess, has written an original tentative-
ly titled "The Sun Flower." This is
to star Mary Philbin. Kohner also
prepared and supervised "Grease
Paint," which is to star Conrad
Veidt for Universal. Mary Nolan
wt|l play opposite.
Ellis and Davis Cast
Robert Ellis and Edwards Davis
have been cast in Universal's "The
Freedom of the Press," which George
Melford is directing.
A Little
from *'Lots"
By RALPH WILK
Hollywood
Joining Universal
John Farrow, scenarist, will leave
the De Mille forces to join Universal,
it is reported.
Howe Gets Assignment
James Wong Howe, the only Chi-
nese cameraman in the screen indus-
try, has been engaged by the M-G-M
studios to photograph Lon Chaney's
next vehicle, "Laugh, Clown, Laugh."
German Officer in "Tillie"
Baron Robert von Dobencck, a for-
mer captain in the German army, has
been added to the cast of "Tillie's
Punctured Romance," not only play-
ing an important part, but also act-
ing as technical adviser on German
army detail for the war .scenes of
the picture.
Chase Comedy Under Way
Charley Chase is working on his
next M-G-M comedy for Hal Roach,
under the direction of James Parrott
and supervision of Leo McCarey.
Edna Marian appears opposite Chase.
B.\RON Valentine MadtUtamms
book, "Hollywood," has been
printed in seven languages, but it
has yet to appear in English. It
may be published in this country
next year.
« • •
Oitr good friend, Raymond Can-
non, is writing a Chinene play. Ray
has beeii studying Chinese dra-
matics for several m/)nths and has
become an authority on Oriental his-
trionics.
• • •
Van Nest Polglasc. aged 29. is the
youngest art director on the Coast.
"Van" has been with Paramount for
eight years, starting at the old Fifty-
sixth St. studio in New York. "Van"
is a Brooklyn boy and "'we knew
him when."
* * *
A brilliant conversationalist
has returned to New York.
We refer to our good friend,
Glenn AUvine, who has been
spending a few weeks at the
Fox studio.
Do you know that .Adolphc Mcn-
jou holds a degree as a mechanical
engineer; that .\rnold Kent is a for-
mer civil engineer; that Evelyn Brent
and Thelma Todd arc former normal
school students; that Charley Rogers
and Richard Arlen arc former news-
papermen; that Clivc Brook and Wil-
liam Powell dodged Blackstone in
favor of the stage; (Jary Cooper also
dodged Blackstone. Chester Conk-
lin chose circus clowning, instead of
the ministry; Mary Brian and Ivy
I Harris are former art students, while
I Doris Hill was a dancer before en-
tering pictures?
Christie Making Several
Several comedies are in work at
Christie for early release including:
"Fighting Fanny," with Anne Corn-
wall and Jack Duffy; "Swiss Move-
ments," featuring Jimmie .^danis and
Doris Dawson; "Save the Pieces,"
with Bobby Vernon and Frances
Lee; "Just the Type," with Neal
Burns; "Water Bugs" with Billy
Dooley, and "Long Hose," with Jack
Dufifv.
Roosevelt Film Starts Today
Buddy Roosevelt starts work today
on the first of three westerns he will
make for Trem Carr Prod. J. B.
McGowan will direct.
ROY DEL RUTH
DIRECTOR
RECENT RELEASES
"THE FIRST AUTO" "HAM AND EGGS"
VITAPHONE ALL STAR SPECIALS
"IF I WERE SINGLE" — Featuring May McAvoy, Conrad Nagel,
Andre Beranger— Myrna Loy.
NOW IN PRODUCTION
"POWDER MY BACK"— with Irene Rich, Andre Beranger,
Carroll Nye.
WARNER BROTHERS PICTURES, INC.
When the Big News Breaks!** I
INTERNATIONAL
NEWSREEL
Issued by Hearst's International Newsreel Corp.
Was on the screen in Chicago on Friday night with thrilHng pictures of
LINDBERGH IN
MEXICO CITY
Was on the screen in New York and elsewhere throughout the country on Saturday.
Read what these exhibitors wire to International Newsreel:
"First by a mile again as usual. Showing
marvelous scenes from Mexico City of Lind-
bergh's welcome throughout our circuit, thanks
to International Newsreel.
"ABE KAUFMAN,
Lubliner & Trinz, Chicago."
"International Newsreel again first when the
big news breaks. Congratulations on wonder-
ful service of Lindy in Mexico.
"GREGORY CIRCUIT, Chicago."
Prints shipped everywhere by airplane from negatives brought by special plane from
Mexico City. All of this unequalled service
AT NO EXTRA COST TO THE EXHIBITOR
INTERNATIONAL NEWSREEL
Twice Each Week Distributed by UNIVERSAL
:5f^ NEWSPAPER
oyFILMDOM
ALL THE NEWS
ALLTUE TIME
VOL. XLII No. 68
Tuesday, December 20, 1927
Price 5 Cents
Next Year fRENCH TRIPLE SCREEN Free-Lance Players' Standard
WE are emerging from a
period of exi)ansion. The
last two years have seen
the building of many big the-
aters and ambitious i)roduction
ventures have been carried out.
I Now we are in the midst of the
task of gearing up the giant
machinery to work at its full
efficiency, eliminating waste,
solidifying its internal structure.
"Already there has been en-
couraging progress and this un-
doubtedly will be carried out
much more fully during the new
year. This new spirit and at-
titude should produce a better
product, a smoother function-
ing of the business organization
and a more economical opera-
tion."
Production
The highlights of Adolph Zukor's
statement on the outlook for next
year as prepared for complete pub-
lication in the 1928 Film Daily Year
Book. It appears to us that the
leakage in the machine today is not
so directly concerned with distribu-
tion as it is with production and ex-
hibition. Next year will witness
more sanity in picture-making.
Bankers are insisting upon it and,
since profits from production aver-
age less than ten per cent and in
some instances fall as low as four,
producers are prone to listen.
In some directions, serious atten-
tion is being turned toward curtail-
ment. One result would be an im-
proved quality brought about by
eliminating the terrific rush in meet-
ing release dates. Besides, too many
pictures are glutting the market. At
any rate, a more business-like era
is slated to hit Hollywood with suf-
ficient force to make the dent per-
manent. We sec one potential dan-
ger— and this has been voiced pre-
viously. In the moves for economy,
present and future, there must be no
falling off in quality. This is vital.
Exhibition
Theater problems, of course, re-
volve largely around the pitch to
which presentations have been
geared. Just as long as the scramble
is for gross, rather than net, noth-
ing can be done about it. However,
we believe the folly of the system
has evidenced itself and that big
operators will take steps to remedy
it. The adjustment becomes in-
creasingly necessary as time slips by.
KANN
PEREECTED BY GANCE
New Technical Device Suc-
cessfully Used on
"Napoleon"
Invention of a new device where-
by mass scenes are shown in their
eiUircty by the use of triple screens j
is credited to Abel Gance, the French
producer, who uses it in his screen-
ing of "Napoleon" which was given
its first showing to the Marshals of
F"rance and the Ministers at the .\a-
tional Opera in Paris. No other the-
ater in the capital had a stage large
enough to accommodate the three
screens.
The invention, which also elimin-
ates the necessity for close-ups, is
described by Pierre Van Paassen, in
(Ccmtinued on Page 8)
Contract is Effective Jan. 1
OPPOSE TRADING PLAN
By ERNEST W. FREDMAN
Editor "The Daily Film Renter"
London — Considerable opposition
has developed among exhibitors to
the trading scheme recently proposed
by the Cinematograph Exhibitors
Ass'n., especially among the smaller
exhibitors. The Sussex Small Ex-
(Coniinued on Page 8)
FIRST EMPIRE FILM IN
INDIA STARTS SHORTLY
London — Immediate production in
India of a film is planned, which will
serve as the first practical demonstra-
tion of the possibility of British Em-
pire pictures. The picture will be pro-
(Coniinued on Page
8)
"Don Juan" Banned
Houston, Tex. — "Don Juan"
will not be shown in Houston,
according to present indica-
tions, because of alleged im-
morality of the film. Position
of the censor in rejecting the
film Nov. 28, has been upheld
by the appeals board. Eddie
Bremen, manager of the Ma-
jestic, which had booked the
film, was willing to abide by
the decision, but Truly B.
Wildman, manager of the
Warner exchange in Dallas, ap-
pealed to the board. Further
action may be taken.
FILMS AND lEGIT' SHOW
COMBINED AT FOND DU UlC
Fond du Lac, Wis. — Combination
of pictures with permanent stock
plays is being offered here by the
Garrick, in the keen competition for
business, which is under way in this
over-seated town. The house is op-
erated by the Fond du Lac Theater
{Continued on Page 8)
EUIBORATE BILLS BEING
Detroit — More theaters than ever
will be eliminating elaborate vaude-
ville bills and confine their attractions
to straight pictures and stage bands,
declares Jacke Smith, editor of "The
{Continued on Page 8)
Help I Relief Fund Lags
But five more days remain for you to add your bit to the
FILM DAILY RELIEF FUND. Nearly two hundred have sent
in their contributions. As many more are putting it off until the
last minute or have forgotten. A more worthy cause cannot be
imagined. Every dollar goes to needy charity cases in the mo-
tion picture business in New York City. There is not one penny
of expense.
The fund has the enthusiastic support of every branch of
the industry in New York City. Yesterday a splendid message
of commendation was received from the Motion Picture Relief
{Continued on Page 2)
Six-Day Week of 18 llour.s
Provide*! for in New
Form of Agreement
Los Angeles — Controversy between
producers and free lance actors hai
been settled with adoption of a stand-
ard form of contract by the actors
branch of the Academy of M. P.
Arts and Sciences. The new contract
was considered last night by directors
of the academy and is scheduled to
become effective Jan. 1.
The contract explains tlie terms
"on or about," in relation to the date
of commencing an engagement, and
prescril)cs a six day week of 48 hours
as a basis for salaries. The clause
under terms of which a player might
be discharged for the clastic reason
of being unsatisfactory is eliminated,
and a new one added providing foi
termination of a players' services any-
time within 30 days prior to the
start of filming or during production
by the payment of one week's un-
earned salary.
FAILORE OF TAX REPEAL
NOW FEARED AT CAPITAL
Washington — Despite the favorable
sentiment for repeal of the admission
tax in the general tax reduction pro-
gram, there is danger that the re-
peal will be forestalled along with
the other features of the proposed
bill, because of danger of a veto.
Pres. Coolidge, it is stated, i~
certain to veto any bill which provides
{Continued <m Page 8)
Edison Revises Opinion
On Hearing Movietone
At a special screening of Movietone
given- at his laboratories in Orange,
N. J., Thomas A. Edison revised his
original opinion on talking pictures
which he believed would never be
{Continued on Page 8)
Denver Price War Spreads
as More Houses Cut to 10c
Denver — Price war which started
with opening of Publix's new Denver
is extending to other theaters. Sev-
eral downtown houses have reduced
to ten cents, in the brisk bidding for
patronage. The Mars and Colonial,
first reduced to the dime top, with the
Palace following suit.
THE
«^E^
DAILY
Tuesday, December 20, 1927
MXLIINo. 68 Tuesday, Dec. 20, 1927 Prices Cents
lOHN W. ALICOATE
Publishei
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York. N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday,
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel: 'Phone,
Dre-xel 7000 and Washington 9794. London —
Ernest \V. Fredman, The Film Renter, 58,
Great Marlborough St., London. W. I. Ber-
lin— Lichtbildbuehne, Friedrichstrasse, 225.
Financial
Am. Seat. Vtc. . . .
*Am. Seat. Pfd...
•Balaban & Katz..
»Bal. & Kalz Vtc.
Eastman Kodak
*East. Kodak Pfd.
*tFilm Inspection
■•First Nafl Pfd..
Fox Film "A" . .
tl'ox Theaters "A"
*Intern'l Project. .
ttKeith's 6s 46 ..
Loew's, Inc
ttLoew's, 6s 41ww.
ttLoew's. 6s41x-war
M-G M Pfd
M. P. Cap. Corp...
Pathe Exchange .
Pathe Exch. "A".
ttPaihe Exch. 7s37
Paramoinit F-L . . .
•Paramount Pfd .
♦■ftP.-.r.Bwav.Si^sSl
**Roxy "A"
**Roxy Units
**Roxy Common . .
**Skoiiras Bros. . .
Stan. Co. of Am . .
tTians-l.iix Screen
** United Art. Com.
••United Art. Pfd.
•Uiiiv. Pictures. .
Univ. Pict. Pfd...
tWarner Bros. . . .
Warner Bros. "A"
High
40?i
Low Close Sales
40J4
.167^ 167"4
80. >^
23'4
lOOJ^
60^
106fS
99
25/8
m
22
81
111
29
32^
m
36
55 7^
4/.
15
85
lb'0'14
21-4
80
22 54
lOO'A
58H
106/8
98/
255^
8/
4M
21^
80 K
110
26
28/
35
54J4
4/
14
80
100/
10/8
19/
40J4
48
60^
73/
167/
130
5
1045^
80
23
10
100/
59f^
106/
98?/8
25/
8/
22
80/
110
121/
101%
200
2,700
40,000
""7
7,300
9
14
100
100
400
1,900
12
5,400
55
4/ 1,000
26/ ....
100/ 10
10/ 700
19/ 6,500
•Last Prices Quoted •'Bid and Asked (Over
the Counter)
tCurb Market ttBond Market
NOTE: Balaban & Katz is listed on the
Chicago Board; Skouras on the St. Louij
Stock Exchange and Stanley in Philadelphia.
AMALGAMATED
VAUDEVILLE AGENCY
Attractions for
Picture Theatres
Standard Vaudeville Acts
1600 Broadway, New York City
Phone Penn. 3580
Help! Relief Fund Lags
(Continued from Page 1)
Fund of America. This organization
has its headquarters in Los Angeles
and is backed by the biggest film
folk on the coast. It has been do-
ing splendid work from a humanitar-
ian standpoint for the past few years.
Among those adding their names
yesterday to the list of regular fel-
lows were Thomas Patrick A'lul-
rooney, S. A. Moross, Emanuel
Cohen. E. S. Manheimer, William
Cohen and A Friend. The time is
short. The opportunity is big. Don't
overlook your chance to help the
niost worthy cause of the year. Send
in your check to-day. NOW.
Watch This List Grow
Will H. Hays
George Weeks
Ed Schiller
Dr. A. H. Giannini
.limmy Grainger
Charles B. Mintz
Bruce Gallup
Jim Normanly
Don Mersereau
M. J. Mintz
Victor Shapiro
Moe Streimer
Billy Brandt
Red Kann
Dave Bader
Marvin Kirsch
Leo Klebanow
Tommy Goldberg
J. E. Storey
Frank Walker
Artie Stebbins
Jack Alicoate
W. A. Caliban
Edna Sussman
Harry Reichenbach
Abe Blank
George H. Davis
Nathan Burkan
Ned Depinet
William Massce
William La Portes
Bert Adler
Eddie Grainger
R. A. Rowland
Irene F. Scott
Joe Simmonds
Friend of Danny's
E. B. Hatrick
Sam Dembow, Jr.
Lesan Advt. Agency
John Clark
A Friend
Sam Eckman
Anonymous
Al Harstn
Felix Feist
Emo
Al Boyd
Jack Cosman
Walter Eberhardt
A. E. Fair
Bob Lieber
Cliff Hawley
Warren Nolan
Harold Franklin
Sam Zierler
Frank iSardino
Joe Seidelman
Ned Marin
Tom Wiley
Abe Warner
Regina Crewe
Herb Cruikshank
Irving Briskin
Earle Hammons
John Flinn
Eugene Zukor
Ralph Kohn
Mrs. Harry Reichenbach Richard Saunders
The Film Bureau
Harry Buxbaum
W. Ray Johnston
Al Lfchtman
Jerry Beatty
A. Pam Blumenthal
W. F. Rodgers
J. M. Frere
Elizabeth B. Perkins
A. P. Waxman
Sam Sedran
A. W. Smith, Jr.
Orson Kilborn
T. J. Connors
Si Seadler
Sam Spring
Executive
Harry Buckley
Eureka Amusement Co Bruce Johnson
Emil Bernstecker Joseph Vogel
David Loew
E. M. Schnitzer
Joe. J. Lee
J. Homer Flatten
Dave Bernstein
Pat Dowling
Mabel D. Riesenfeld
Eddie Saunders
Bob Lynch
Oscar Neufeld
Walter Lindlar
Barnes Printing Co.
Paul Lazarus
Cresson Smith
Joseph Coufal
Weiss Brothers
Max Roth
L. B. Metzger
Louis Phillips
Leopold Friedman
Walter Putter
Gabriel Hess
W. J. German
Henry Ginsberg
C. C. Pettijohn
Budd Rogers
M. C. Howard
Arthur Kelly
Jack Fuld
Chas. G. Strakosch
Lila Belle Stebbins
Jerry Stebbins
Anonymous
Anonymous
Hugo Kessler
Joe Schnitzer
Dave Miller
Bill Nolan
W. S. Butterfield
Charles C. Moskowitz
Bob Wolf
E. W. Kramer
Sigmund Moos
Joe Hornstein
Sydney Cohen
Harry Warner
Fred Quimby
Ben Rosenbaum
Carl E. Milliken
Harry Scott
Phil Reisman
Fred Rothenberg
Jules Levy
Kinograms
Nat Rothstein
Jesse L. Lasky
Charlie Einfeld
Kathrin Salsbury
Dave Chatkin
Pat Garyn
Milton Schwartz
W. C. Boothby
L. F. Guimond
Arthur Loew
Courtland Smith
William Ferguson
E. B. Jensen
W. E. Raynor
C. F. Chandler
Pat Campbell
I. I. Altman
Alex Moss
Abe Mayer
A. H. T. Banzhaf
A Friend
A Friend
A Friend
S. A. Moross
Emanuel Cohen
E. S. Manheimer
William Cohen
Thomas P. Mulrooney A Friend
Presentations
Raymond Bond in Detroit
Raymond Bond is one of the draw-
ing cards at the Oriental, Detroit,
this week.
Fatty Arbuckle in Philly
Fatty Arbuckle is the main attrac-
tion at the Earle in Philadelphia this
week. Lyons & Lyons are handling
the booking.
Kaufman's Band at Pittsburgh
Whitey Kaufman and his band
are the main attraction at the Grand,
Pittsburgh.
Florence Brady in Detroit
Florence Brady is an attraction at
the Capitol, Detroit, the act being
handled by Lyons & Lyons.
Booked at Allen, Hartford
Reynolds & Donegan are the main
attraction at the Allen, Hartford,
this week. Amalgamated \'audeville
.Agency is handling the act.
Mabel Taliaferro at Rochester
Mabel Taliaferro is headlining the
bill at Fays' Rochester this week.
Fire At Parkville
Fire swept the Parkville at Webs-
ter and Gravesend .-Aves. in Brooklyn,
and the firemen had a hard time
overcoming the blaze due to th^ high
wind.
Metzger Returning This Week
Lou B. Metzger, general sales man-
ager for Universal, who is recover-
ing from an operation for gall stones,
will return to his desk late this week.
Following a period of recuperation,
he went to Florida.
Finkelstein in New York
AL L. Finkelstein of Northwest
Theaters (Finkelstein & Ruben),
Minneapolis, is in New York. He
was accompanied East by his son,
Danny Finkelstein, who is joining
Publix.
Loew Plans Bronx Theater
Loew's has purchased a plot of 39,-
000 sq. ft. from the Grand Concourse
and Creston Ave. from Samuel
Kronsky, Inc. on which it is planned
to build one of the largest theaters
in the Bronx.
HENNEGAN
Program
Covers
special Designs for
all Holidays,
Write for Samples
The HENNEGAN CO.
Cincinnati, Ohio
Elect Friendly Solons,
Exhibitors are Urged
Kansas City — Organization of ex-
hibitors for the purpose of heading
off adverse legislation through elec-
tion of friendly legislators was urged
by Al Williams, general counsel for
Associated Industries of Kansas, at
the recent banquet of the M.P.T.O.
Williams stated that one of the
greatest needs was to safeguard
against adverse legislation by taking
an interest in the election of proper
legislators. "Take some interest in
seeing who is elected," said Williams,
"so that you will have a friend at
court when you need him." He
stated that if the exhibitors would
really organize and work together,
they would get the same definite re-
sults that other industries have ob-
tained in this manner.
Hoffman Leaves for Coast
M. H. Hoffman, vice president and
general manager of Tiffany-Stahl, is
en route to the Coast.
"Casey Jones" Premiere Tonight
Ra)'art will hold the premiere of
"Casey Jones" at Wurlitzer Hall,
New York, tonight at 8:15 o'clock.
The nation's
strength is the
nation's health.
Buy
Christmas Seals
and
help preserve it.
THE NATIONAL, STATE, AND
LOCAL TUBERCULOSIS ASSOCI-
ATIONS'OF THE UNITED STATES
be calm, gentlemen!
/
^ Plenty of evidence these days that the other boys are all het up over the
way PARAMOUNT NEWS is running away with the news reel business.
^ Be calm, gentlemen. It's the law of Progress. ^ Today's public demanded
a new, improved news reel working on 1928 lines. PARA^IOUNT NEWS
supplied it. Naturally exhibitors buy it. ^ PARAMOUNT'S licking the field by a day or more on
American Legion Paris and Ruth Elder Azores films. Just workaday events for PARAMOUNT
NEWS. The way this news reel is set up, scoops come automatically.
Exhibitors throughout the country know how far
ahead of all other news reels PARAMOUNT
NEWS was in covering LINDBERGH IN MEXICO!
PARAMOUNT NEWS
the
new
news
reel leader!
P/^ILY. Tuesday, Dec,
^Zi[(^^l!l!^fffMJsii^
Time Limit Cuts Picture Costs
Schedule Being Drawn by Weiss Bros. — Features Declining in Favor of Comedies, Christie Declares —
Several Offers Made Pola Negri— Alan Crosland Making New Connection — Other Wired Studio News
PERFECTING SCRIPT BEFORE
SHOOTING CUTS OVERHEAD
Speed is the order of the day at
Coast studios, and in attaining it,
producers are dealing a body blow
to waste. This is one of the big
accomplishments of the economy pro-
gram, which came to a climax with
the general as_sembling of leaders on
the Coast.
Schedules are being trimmed to a
point where a specified number of
days are prescribed for directors, and
they must come within the time al-
lotted. Directors now whip their
scenarios into shape before starting
production, eliminating necessity for
retakes.
Robert T. Kane has been a leader
in speeding activity since he moved
activities to the Coast. The rapid
manner in which he has turned out
pictures, without sacrifice of quality,
is a subject of comment. Recently,
Allan Dwan, Kane director, finished
a picture in 14 days and three hours.
This was better by Roy Del Ruth,
who completed a film in 13 days.
M-G-M is cutting down on time
allotted for pictures. In the past
the average time for a picture was
from four to six weeks, but the stu-
dio now is putting pictures on a
three weeks' basis. Other compan-
ies are setting similar limitations on
shooting time.
ASSOCIATED ARTISTS TO
START FIRST FILM JAN. 3
"War and Peace," first picture to
be made by Associated Artists Prods.
is scheduled to start Jan. 3. Wil-
liam C. Towle, son of the St. Paul
syrup manufacturer, is backing the
new venture. Jackson J. Parks, for-
mer Paramount and M-G-M writer
is general manager of the new com-
pany. Bruce Mitchell is to direct
the first picture.
"War and Peace" is by Count Leo
Tolstoi. Gertrude Orr is preparing
the continuity.
Pola Bind Ufa
Pola Negri is declared to be
considering several offers for
her services. Ufa is reported to
be one of the firms dickering.
Crosland Changing?
New affiliations are expect-
ed to be announced soon by
Alan Crosland, director, who
is en route to New York. The
announcement probably will be
made by Ernest S. Cowell,
Crosland's western representa-
tive.
CHRISTIE SEES FEATURE
DECLINE, COMEDY GAIN
The feature length picture has
reached the zenith of its popularity
and is due for a decline in favor of
short comedies.
This is the prediction of Charles
Christie who has just returned from
a trip to Europe. He bases his con-
clusions on the present picture de-
mand in the East and on the Con-
tinent.
Schofield to Write Meighan Scenario
Paul Schofield will write scenario
of Thomas Meighan's first picture
for Caddo Prods. Under terms of
the contract, Caddo will make the
remaining two pictures on the star's
Paramount contract. In addition,
Caddo has signed Meighan for five
years, extending beyond the time of
the Paramount agreement.
Youth Plans to Produce
Pictures in Mexico
Laying the groundwork for his
plan to produce pictures in Mexico,
Gabriel Soria, 19-year old youth, is
studying production methods at var-
ous Coast studios.
"The Noose" Ready
Garrett Graham has completed
titles for First National's "The
Noose." It is scheduled for release
early in 1928.
De Sano Not Expected to
be Active During 1928
Marcel De Sano, who recently left
for Europe, is not expected to make
any pictures during 1928 despite re-
port that he has been signed by Tif-
fany-Stahl to make a series for re-
lease by that company. The direc-
tor has been inactive during 1927.
Tiffany-Stahl denies any contract ex-
ists. De Sano is reported to have
received an offer to produce abroad,
although prior to leaving he said his
trip was only to visit his family. It
is probable that he will join Para-
mount on his return.
WEISS BROS. TO MAKE 12
FEATURES, 2 SERIALS
Minimum of 12 features and two
serials is planned for next year by
Weiss Bros. Artclass Pictures, but
the company as yet is undecided on
continuance of short subjects, it is
reported.
Walter Miller and Eugenie Gilbert
are to be co-starred in the two ser-
ials which will be "You Can't Win"
and "The Mysterious Airman."
Arrives to Supervise
Costuming of "Patriot"
Preparations for the filming of
Emil Jannings' next for Paramount,
"The Patriot," under direction of
Ernst Lubitsch, receives an added
impetus with the arrival of Ali Hu-
bert, German designer of costumes
and sets. Five hundred specially
made costumes for use in the picture
accompanied Herr Hubert and in his
trunk were designs for more.
Properties to be used in "The Pa-
triot" have arrived from Germany.
M-G-M Signs Long Term
Contract with Tim McCoy
Tim McCoy has signed a new
long-term contract with M-G-M.
He made his debut last year as a
star under the company's banner.
He recently completed "Riders of the
Dark."
Francis on Vacation
Alec B. Francis is enjoying a brief
vacation at Palm Springs, lower
Riverside County, California, after
having completed the title role in
"The Shepherd of the Hills" at First
National.
"Honor Bound" O'Brien's Next
With work in "Sharp Shooters"
completed, George O'Brien is prepar-
ing to start in "Honor Bound."
"Love Hungry" Started
-Victor Heerman is directing "Love
Hungry" for Fox which he wrote in
collaboration with Randall H. Faye.
Lois Moran is feminine lead opposite
Lawrence Gray and the cast includes
Edythe Chapman, James Neill, Mar-
jorie Beebe, John Patrick and Goldie
Lavere.
"Bill" Howard Joining
M-G-M to Make Specials
William K. (Bill) Howard, who
now is making "His Country" for
De Mille, is reported planning to
join M-G-M. He will make spe-
cials under the new arrangement, it
is understood.
A Little
from
a
Lots
f>
By RALPH WILK
Hollywood
NOW that Jack Luden has re-
signed with Paramount, two
other companies are seeking his serv-
ices for parts.
:|: * *
Mann Page, who wrote
"The Country Doctor," has
sold an original, "Lonesome,"
to Universal. It will be a
starring vehicle for Mary
Philbin.
* * *
Passing Show : D. W. Griffith and
Mary Alden, at the United Studios,
discussing "the good, old days," with
Elinor Flynn an interested listen-
er; Al Rosen rushing hither and
thither at the same studio.
Raymond Cannon, the scen-
arist, started his screen career
as a stunt man. Four months
later, he was playing leads for
D. W. Griffith.
* * *
More Passing Show : Hector Turn-
bull, Edward H. Griffith and Greg
Blackton chatting at the C. B. De
Mille studio; Albert Gran dining at
the Masquers club.
* * *
Charles Chaplin, Harry Rapf and
Ben Bard were among the backstage
visitors at the Biltmore theater at
the Los Angeles premiere of "Cocoa-
nuts," starring the Marx Bros.
Among the members of the audi-
ence were Norma Talmadge, Carl
Laemmle, Jr., D. W. Griffith, Bobby
North, Alice Day, Lois Moran, Wat-
terson Rothacker, Bob Kane, Gilbert
Roland, Billie Dove, Irvin Willat, Al-
bert Gran, Ann Warrington and Jack
Luden.
* * *
It seemed like old times to hear
Fred Warren giving a pianologue.
Fred showed his "stuff" at the
Wampas meeting and entertainment.
Fred was the casting director at the
old Metro studio in New York.
* * *
Herman Bing, an assistant
director at Fox, has worked on
many of the F. W. Murnau pic-
tures here and abroad. The
pictures include "Faust," "The
Last Laugh." "Sunrise" and
others.
^ % ^
Fred Stanley, Mark Larkin, Hal
Home, Lou Marangella, Fritz lidden,
Earl "Pinky" Wingart, and "Bill"
Yearsley were among the former
Eastern publicity men who attended
the Wampas meeting.
wm
THE
iTuesday, December 20. 1927
New Company Planning
Exchange at Seattle
Seattle — Tliis city may be in line
for another exchange, if present plans
Harry Garson and HcIkc S. Sture-
asa, president and vice president of
I'^xliihitors Mutual Producing Co. of
Hollywood, are carried out. They
have been making a survey of con-
'■tions and locations in the local
I ritory.
Fairfield and Flora Houses Sold
Fairfield, 111. — Sc.xton Anuiscinent
t .'. has sold its theaters here and at
llora. 111., to Pautler & Wells. The
lu'uses included in the deal are the
IVrshing and Rex in Fairfield and
tlie Orpheum and Casino in Flora.
I'.iutlcr formerly operated the Fourth
' rcet, Moberly, Mo., but in recent
Miths has resided in St. Peters-
burg, Fla. Wells for several years
managed the Grand, Sparta, 111., for
Bob Cioster. Wells will manage the
two houses at Fairfield, while Paut-
ler will be in charge at Flora.
New Owner at Elk River, Ida.
Elk River. Ida. — The Rex has
been sold by Mary B. Cameron to
Mr. Rowe.
Wash. House Changes Hands
Ballard, Wash.— V. V. Williams
IS purchased the Bat, formerly the
imily Ballard, from L. D. Gallagher.
U "Love" Broadcast Tonight
mL Arrangements have been completed
■for the broadcasting of "Love" from
fthe Embassy, tonight. Station
WPAP, which is sponsoring this new
departure in radio entertainment,
operates on a wave length of 394.5
meters, or 760 kilocycles. The special
showing is scheduled for 11:30 P. M.,
with Ted Husing announcing.
Tibbets at La Salle
La Salle, 111.— Ralph Tibbets has
succeeded Ludwig Sussman as man-
ager of Great States' Majestic.
Warrent Buys at Huntsville
Huntsville, .'\rk. — James Warrent
has bought the Dixie from Clarence
Kelly.
Davis Buys L. A. Theater
Los Angeles — Claude Davis has
[)urchased the Dreamland from B.
Lustig.
Memphis Orpheum House Planned
Memp'iis, Tenn. — Bids for the
"construction of a $750,000 Orpheum,
at Main St. and Beale Ave., have
been received by Orpheum officials
from Chicago and local promoters.
The contract calls for completion of
tlie theater by Oct. 1, 1928.
Midway Showman Is Councilman
Midway, Ky. — T. F. Rogers of the
Midway has been elected to the
council.
H. A. Rohs Honored
Cynthiana, Ky. — H. A. Rohs of
Rohs theater has been elected com-
missioner of public works of Cyn-
thiana
New Theaters
(IluhI l'r;iirie, Tex. The Texas has upcned,
seatins 400.
Marlin. Tex. — Dean & Oakes have opened
the Riti on Live Oak St. This gives the
town three houses.
Turkey, Tex. — T. L. Colvin is building a
theater to seat 1,500.
Midland, Tex.— \V. H. Williams will build
an 800sc.it hnuse. his third here. The
others are the Idle Hour and Palace here.
Big Springs, Tex. — Plans are under way
to build a 1,400'seat theater.
Grand Prairie, Tex.— M.
opened the Texas here.
Walker has
Junction, Tex. — E. G. Lockley is planning
construction of the Le Roy at an early dale.
Eoerun. Ga.
the Dorris.
-W. L. Taylor has opened
Hazelwood, N. C. — N. A. Ferguson is
erecting a new theater to open about the first
of the year.
Westmont, 111. — Construction is near com
pletion on the Westmont.
North Kansas City, Mo. — North Kansas
City Development Co. will soon start con-
struction of a 750'Seat house.
Dewey. Okla.-^Holland & McGill have
opened the Dewey.
Anderson, Mo. — William Christenscn, owner
of theaters at Noel, Lanagan and Southwest
City, has opened a house here.
St. Joseph, Mo. — General contract has been
awarded to Lehr Construction Co. for build-
ing a $35,000 theater on the site of the
National Hotel at the corner of Third and
Francis Sts.
Toronto — The Tivoli, downtown picture
house, has been opened by Famous Players.
Thomas Daley is manager.
Ilanna, Wyo. — Thomas Love has opened a
400seat house. He operates theaters at Win
ton and South Superior.
Des Moines, N. M. — A new theater b
being planned here in opposition to L. J.
Gusler's house.
Evansville, Ind. — Fowler & Karge. archi-
tects, have completed plans for John K.
Jennings and Plarry Kornblum for the build-
ing of a theater in Rosedale, a suburb.
Plainfield, Ind. — The Prewitt has opened.
Bedford, Ind.— H. E. McCarrell Enter
prises has opened the Granada.
Louisville — The Uptown will be built at
Bardstown Road and Eastern Parkway at a
cost of $75,000.
Libertyville, III. — The Genesee is sched-
uled to open Christmas Eve at Genesee and
Clayton Sts.
Greenwood, Neb. — Headrick 4 Bartlett
have opened the Playhouse which shows
Wednesday and Saturday.
Pelican Rapids, Minn. — Charles C. Spies
is building the Pelican. 300-seat house, in
opposition to the Orpheum.
Monticello, Ark.— R. Siegal of Pine Blufl
has had plans prepared for a theater.
Laramie, Wyo. — Laramie Construction Co.
soon will start a $150,000 theater on the site
of the old opera house. The company oper-
ates the Empress here.
Troy. O. — Troy Amusement Co. will open
its new theater here the latter part of De-
cember.
dud-
Rochelle. HI. — A $100,000 project inciua-
ing apartments and stores with a theater to
seat 830, has been launched as a bond and
stock proposition.
Dover, O. — J. S. Beck has opened the
Bexley, seating 625.
Fischer to Build Houses
at Monroe and Delavan
.\K)nr(K-. \\ i.s. ~ lluatcrs wrll be
built at Monroe and Uclavan, Wis.,
when practicable. F. W. Fischer
stated in speaking of the sites which
the company holds in each city. He
stated that December dividends in
some cases were past due because
poor business in some of the thea-
ters did not warrant a dividend at
this time. He also said the theaters
which the company has opened at
Burlington, Whitewater, Delavan
and (Jshkosh have been good invest-
ments.
Stone Gets Another at Albany
Albany, X. \. ,\be Stone man-
ager of the Arbor here and the
Bright, Rensselaer, has taken over
the Eagle, Albany, which opens un-
der his management next week. The
Eagle formerly was operated by
George Roberts long connected with
the Berinstein Circuit.
Lowell House Changes Hands
Lowell, Mass. — The Crown has
been purchased by F. Libermau from
M. Silverblatt.
Teney Gets Virginia House
Monterey, \'a. — .\I. Teney has
taken over the Arcadia from K. H.
Trimble.
Williams at Port Arthur
Port Arthur, Tex.— Fred Williams
has succeeded Fred Minton as man-
ager of the Strand.
NEW PRESENTATION POLICY
i AT EARLE, WASHINGTON
Washington — Marking a Brnadwat
style of presentation in this city, the
.S.taiiley-Craii<lall Karic will start
Christmas Day with a policy of stage
acts and new musical features, l-ld-
ward L. Hymaii, managing director
of the Brooklyn Mark Strand, also
a Stanley house, will stage the pres-
entations. Daniel Hrccskin will con-
duct the new orchestra. I*"catured on
the inaugural program will be a jazz
carnival produced by Hyman. It
will include the Serova Girls, Wal-
ter Smith, baritone; Rcstivo, a nov-
elty musician, N'alc & Stewart, dance
artists, and an ensemble of 50 in
eight numbers.
Wis. Theaters Change Hands
Milwaukee — Recent changes in
ownership of Wisconsin theaters in-
clude the Armory, Abbotsford, Wis.,
the new owner of which is Crosby
& Schweiske, the old owner being
L. R. Bucholz. The Menominee Mill
at Neopit has been sold to Finney &
Allen. It formerly was operated by
G. C. Hanner.
William Clark Buys Canton House
Canton, 111.— William A. Clark
who formerly owned the Castle at
Havana, 111., has purchased the Gar-
den.
REGULAR
PATHE
SERVICE
Submarine Disaster in
Provincetown showing
on Broadway and shipped
to all parts of the United
States on day of disaster*
THE
s^E2S
DAILV
Tuesday, December 20, 1%
The
1928 Film
Daily
Year Book
Out
In January
Will Be
Bigger and Better
Than Ever
About the 1927 Film Daily Year Book
They Said:
The best book of all.
PAUL GULICK,
Director of Publicity,
Universal Pictures
I am beginning to find the Year Book absolutely
indispensable.
GEORGE W. WEEKS,
Parumonnt Famous Lasky
The greatest reference book ever published in the
motion picture industry.
BOGART ROGERS,
Douglas MacLeayi Productions
A book that is of great value at all times.
SAM E. MORRIS
Na-
H.
A. Costa by
sold to Geo.
; Pine Lawn
S. T. Echols
Joseph — Lib-
E. A. Hond-
THEATER CHANGES FOR
MONTH OE OCTOBER
MISSOURI
New Theaters
Bronaugh — New; Montevallo — Midwest;
Phoenix — Community Hall; Wentzville —
Isew Wentzville.
Changes in Ownership
Anderson — Electric, sold to \Vm. Lhristenson
by Utto Clark; Conway — Electric, sold to
M. O -Nelson by K. L. Eorkner; Darling-
ton—i'erry, sold to W. W. Nicliols by
Kay McOuirc; Fairmont — The Eainiiont,
sold to U. Eisher by H. C. Tabljert ; Green-
field—Strand, sold to Wallen & Slmker by
Erank ii(jles ; HoUister — Howard, sold to
R. E. Hulland by A. L. Howard; Ulmo —
lOpeia House; Kansas City— Uagdad, sold
to Hurley '1 heater Co. by T. K. Kovas-
howa; Uianiund, sold to Mrs. T. J. Wilson
by Erank Amos; Highland, sold to Man
ning &, Malkmus by E. C. Ruckel ;
tional, sold to Thos. Clark by .las
Schuler; Palace, sold to G.
J. G. Bailey ; Leonard — Star
Vallier by Merchants Assoc.
—The Pine Lawn, sold to
by Allison & Hugoniot ; St.
erty, sold to J. G. Gach by
ridge ; St. Louis — Chippewa, sold to W, B.
Beckley by St. Louis Amuse. Co. ; Sev-
erance— Gem, sold to Severance Bus. Men
by E. U. btewart ; Wyaconda — Star, sold
to J. A. Christy by L. J. Gardner.
Closings
Agency — Eagcles ; Hillsboro — Recreation
Hall; Kansas City— Ellsworth ; Knox City
— The Knox; Neelys Landing — The Nel-
lys Landing; New Haven — Ihe New Hav-
en ; Prescott — The Prescott ; Queen City —
Elite (dismantled) ; Van Buren— Current
River.
NEBRASKA
New Theaters
Center — Community ; Verdon — Hall.
Openings
Elk Creek — Opera House; Firth — TOOF;
Havens — Community; Jansen ■ — The Jan-
sen; Scottsbluff — Egyptian; Steele City —
Lyric; Weston — Opera House.
Changes in Ownership
Allen— Thelma, sold to M. (_:. Feed by Mrs.
M. C. Freed ; Ansley — Paramount, sold to
R. F. Patterson by A. M. Knapp ; Cedar
Rapids — Star, sold to Geo. lOrsbek by Chas.
Ue Woll ; Cody — Empress, sold to L. A.
Chapin by F. N. Eisenbaum ; Crofton —
Star, sold to Helen Drexler by F. W. Lar-
son; Hooper — .\mu7.u, sold to J. Douglas
by A. M. Herman ; Scotia — Selk, sold to
E. H. Schilling by H. G. Seik ; Weeping
Water— Liberty, sold to H. E. Brookina
by C. H. Dennis.
Closings
Omaha — Rohliff; Weston — Opera House.
NEW HAMPSHIRE
Closings
Penacook — Wonfleiland.
NEW JERSEY
New Theaters
Woodbrige — ^State.
Openings
Maple Shade — Roxy.
NEW YORK
New Theaters
Buffalo — Genessee ; Brooklyn — Canarsie, Ave.
L & E. 93rd St. ; Fortway, 6Sth St. &
Ft. Hamilton Parkway ; Remmos, Ocean
Parkway; Glencove. L. I. — The Cove;
Westbury, L. I. — The Westbury ; New
York City— Boynton. Westchester & Ward
Aves. ; Rochester — Webster.
Changes in Ownership
Albany — Central, sold to Herman Goodman
by Wiedman Bros. ; Hudson, sold to J.
Feltman & Son by Bernstein Theaters;
Caledonia— Family, .sold to J. B. Straylme
by Wm. F. Utess Highland— Cameo, sold
to Banks. Pine & Vance by Walter Sea-
man; Lackawanna — Central, sold to W. i' ■
Babcock bv Bright Holding Corp. ; Lock-
port— Palace, sold to Schine Ent. by Lock-
port Operating Co. ; Marlboro — Advance,
sold to Banks. Pine & Vance by Walter
Seaman ; Milton — Community, sold to
Banks. Pine &• Vanee by Walter Seaman ;
New Paltz— Opera House, sold to Banks,
Pine & Vance by Walter Seaman ; Roch-
ester—Chili, sold to Alpert & Saragoitz
by Volpe & Nicosia; Saranac — Queen (Ic
merly New), sold to R. C. JNlcClure I
(iilman Amuse Co. ; Schenectady .
Broadway, sold to J. Skladamonski by ]
C. V'anderburg ; Utica — James, sold to K;
lett Bros, by Sam .Slotnick; Syracuse-
Gcddes, sold to ClitTord J. Forrest by Mi
Anna Marcek ; Whitney Point — Ope
House, sold to J. Escovcr by Harry St
Estate; Wilson — Gem, sold to Varius Je
main by Percy Knight; Wolcott — Palac
sold to J. F. W'hitford by M. I. Gustadt.
NORTH CAROLINA
Openings
Goldsboro — • Blue Mouse; Shelby — Lyri.
Wilmington — Brooklyn.
Changes in Ownership
Burlington — Dixie, sold to L. Simpson by J
J Quarrels; Goldsboro — Blue Mouse, so
to H. R. Mason by G. W. Logan; Hei
derson — Opera House, sold to D. M. Eav
by Marcus Cutting ; Hendersonville — Que<
and Rex, sold to I'ublix Theaters by Wei
Amuse. Co. ; Kings Mountain — Iniperi;
sold to C. E. Carpenter by J. E. Webl
Reynolds — Opera House, sold to E. C
Johnson ; Silver City — Gem, sold to A. I
Thompson by ,C. B. Thomas ; Tarboro -
Opera House, sold to C. B. West by A.
Paradis; Windsor— Red Cross, sold to '\
Wilson by Mrs. Winston.
Closings I
Fayetteville — Carolina.
NORTH DAKOTA
Changes in Ownership
Amidon — Grand, sold to P. B. Pietz & J. ]
Grady by C. Beebe; Bowden — All Stat
sold to C. H. Giel by J. L. Mertz & Aui
Lang ; Hensel — 'Opera House, sold to Frt
Johnson by A. O. U. W. Hall Assn
Max — The Max, sold to Mr. Hamm ; Mine
- — Orpheum, sold to P'inkelstein & Ruber
Rutland — Lyric, sold to Mr. Pankenby In
Skogluiid; Van Hook — The Van Hool
sold to Bert T. Legg by Joe Murphy.
Closings
Christine — Grand; Juanita — Palace; Richar(
ton — Strand ; Rogers — Community ; Ru
land — Lyric and Rex.
OHIO
Openings
Cleveland — Almira and Granada ; Xenia -
Bijou ; Zanesville — New Liberty.
Re-openingg
Louisville — Sylvan.
Changes in Ownership
Arlington — Globe, sold to Fred George b
R. L. Lansing ; Bainbridge — Opera Housi
sold to W. P. Shiebel by Ed Bunn; Be\
erly — Opera House; Bowerston — Alam,
sold to C. B. Cuthcer by J. P. Forbes
Bremen — New Columbia, sold to Lee C
Bevard by James A. Ruvoldt; Canton -
Valentine, sold to Palace Theater Co. b
Bockius-Frailey Brant Co. ; Cleveland -
Castle, sold to Ted Vermes by Conway i
Karl; Lark, sold to A. R. Rosenberg b
H. Hankiewitz; Miles, sold to Constantin
Panek by Mike Christ; Rivoli, sold t
Conway & Karl by N. Gibelson ; Columbu
— Lyceum, sold to De Bray & Hackey b:
Harry Doyle; Dayton — Eastwood, sold t
Chas. Berecz by J. P. Kincaid ; Mirrot
?oId to Chas. W. Wetzel by T. G. Sollen
berger; Eaton — Star, sold to F. E. Cotter
man by Joe Neiser; Franklin — Ridge, sok'
to A. M. Ogan by Cottingham & Arp
Hamler— The Hamler, sold to J. P. Fred
cricks by C. F. Nutter ; Logan — Oper
House, sold to F. A. Koppe by C. F
Oberle ; Middlefield — Opera House, sold t'
H. J. Walter bv F. L. Olds: Portsmouth
— Garden, sold to H. D. Fairley ; Scott-
Lyric, sold to Roma McCabe by J. A
Downing ; Springfield — Washington, sol'
to E. C. Helman by Clarence Rickman
Toledo — White Eagle, sold to Adam Floh
by La Grange Theater Co.: Yellow Spring
— Community (formerly Rialto). sold ti
Donald A. Burgess by Percy Warner, Jr. i
Closings j
Corning — Opera House : Lucasville — Sylvan |
The Plains— Plains High School.
Reeves Gets Carthage House
Carthage, Tenn. — Edv/in Reeves o
Cookeville has taken over the Co
lonial. He also operates the Stranc
at Cookeville and the Jackson V
Gainesboro.
Schenectady House OpenB
Schenectady, N. Y.— The Broad
way has opened under direction d
J. Skladamorski.
ir
THE
uesday, December 20, 1927
•aStl
DAILY
HI-MARK RELEASING
EIGHT EEATURE8 NOW
Kijjlit fcatiirt-s, \l two red Lol-
f Comedies, a series of two reel-
titled "Gems of Great Authors"
one serial are on the eiirretit
Mark proKrain.
ive ot the features, which are
lied the Superlative Group, have
1 releaM-d. They are: "The
rill Seeker^." "Winds of the I'am-
. ■ "The Adventurous Soul" and
.igcs of Conscience. I'he .Air
ail Pilot." cast of which includes
lanchc Mehaffey. Jimmic I'uitun.
arl Metcalfe and De Witt Jennin«s.
The comedies are known as "Col-
ge Sports Series." The other ser-
is of a classical nature, contain-
iiLT selections of the works of great
luthors. Tile serial to he made will
K' in ten episodes and will be titled
' 'he Ace of the Clouds."
Big Soviet Film Profits
Start Row With Workers
Immense pr>itits from tilm> are
ieported by the head of the Sovkino.
he State unit that produces many
f the Soviet pictures and which has
complete monopoly and full leases
n all locations, states a despatch to
'The New York Times." Althougli
nly organized last Marcb. with a
apital of l.OOO.OOU rubles, it now has
capital of 9.500.000 and in that
■t time has rolled up a net profit
.-.000,000 rubles. The number of
es where films are shown has in-
ased from 1.297 to 5,839, although
figure includes many village
oolrooms and workers' clubs,
i his statement from the head of
. kino has aroused the Communist
ler, who threatens that the Work-
Inspection committee will in-
-tigatc these enormous profits who
i.ttes they have been made from ex-
Sihiting foreign films. He claims that
Sovkino prefers quick profits on
ioreign productions instead of build-
kig up Russian pictures. It promises
!p develop into cjuite a prol)lem, as
-Soviet authorities are encouraging
paganda films, while the public
ands the more entertaining brand
American product.
Managing Community Theater
Belgrade, ^foiit. — l'>t(l Hutchinson
Bozeman lias assumed manage-
: nt of the Communitj'.
A Correction
In the headline resume of
last week, published in THE
FILM DAILY for Dec. 18, a
typographical error occurred in
listing headline of the cooling
of the deal for merging of
Keith-Albee and Stanley. This
should have read: Collapse of
Stanley-Keith-Albee merger
plan makes deal for amalga-
mation of Pathe and First
National appear remote.
DARY TIPS WWCM KEAM DOUJUJJ TOC SUOWMtN
"Dress Parade"
(Pathe)
.\ luechaiiical West Pointer in the
entrance was dressed in the regula-
tion uniform. Its eyebrows, liauds,
and legs moved to the manual ot
arms and other exercises. Tie-ups
were elTecteil with the Army and the
Reo Motor Car CKmpany. A paraile
was arranged consisting of tlie 32-
piece band from Fort Hancock, five
s(|uads of troops, police escort and J5
Reo automobiles — bannered. A car
containing two West Pointers led the
parade. — H. R. Kuide, Palace, New-
ark, N. J.
"Now We're In the Air"
(Paramount)
Jeweler displayed l)e;ids with an
announcement card saying. "These
beads are similar to the ones worn by
Louise Brooks in 'Now We're In
the Air' — See the picture at the Flor-
ida." To give the jeweler's window
more attention value, a quantity of
beads were placed in a glass jar
and prizes were offered to the ones
guessing the correct and nearest cor-
rect number. — Guy A. Kiminer, Flor-
ida, Jacksonville, Fla.
"The Rough Riders"
(Paramount)
The Spanish War X'etcrans at-
tended the opening night in their
organization uniforms. This stunt
was good for a reader in the local
paper. The local post of the Spanish
War \'eterans supplied the nucleus
for a lobby display, consisting of
souvenirs, guns, encased battle flags,
photos, etc. — Geo. T. Cruzen, Broad-
way, New burgh, N. Y.
"Sorrell and Son"
(United Artists)
Kvery da\- .i different picture of
"Kit" appeared in the newspaper. The
public asked to analyze and describe
this hoy's character. Substantial
prizes were offered to the best letters
in answer. Thousands competed.
Most of them saw the picture several
times in order to get a better esti-
mate of the boy. In this way "Sorrell
and Son" got a world of mouth-to-
mouth advertising, and business was
very good during a week when busi-
ness was hard to get, it being so
near Xmas. — F'red Clary, Stillnian.
Cleveland, O.
Harold Franklin Returns
Los Angeles — Hartdd B. Franklin,
president of West Coast Theaters,
has returned from a tour of the cir-
cuit which carried him to Seattle.
Portland, San Francisco. The chief
object of the trip was to inspect the
new Paramount theaters soon to open
in Seattle and Port'and, which will
be operated by West Coast.
Miss Lynch Appointed
Seattle — Patricia Lynch is now in
Indianapolis as secretary of the Film
Board there. Miss Lynch is the
daughter of Mrs. R. B. Lynch, sec-
retary of the Northwest Film Board
here.
AIDING HER PRODOGERS
London — ynestioiied in the llnusc
of Commons as to the tiovernment's
.'ittitiule on lending assistance with
personnel and e(|uipment of the army
.iiid navy to producers, the Prime
.Minister slated that such aid was
given to apjiroved British companies
.ngaged in making British war films
miller certain weJl-defined conditions.
.Method of production must be en-
tirely appioved by the Government;
nothing secret must be divulged; the
films were submitted unconditionally
to censorship, and no undue inter-
ference with the duties of the per-
sonnel concerned must result. A
reasonable charge is made ti> the pro-
ducer for facilities granted them, in
the form of a fee or pi-rcentagc of
profits.
And That's That
By PHIL M. DALY
West Coast Managers Transferred
Los Angeles — Transfers of We^t
Coast managers include: Frank
Browne transferred from the Criter-
ion to the Highland, Los Angeles;
Fred Cruise transferred from the Mil-
lion Dollar to the Criterion, Los
Angeles; and Charles Kurtzm.in
transferred from Loew's Warfield.
San Francisco, to the Million Dollar,
Los Angeles.
Jack Bryan Buys Wynona House
Wynona, Okla. — D. N. Bradley has
sold the theater here to 1 " k l^i-v:.i).
MARTHA OSTKNSO. who won
fame in the literary world with
luT ni.vel "WiM Grr^r," g'-t a real
kick out of tl n of the
novel, which I produced,
she told listrncrs-m over the radio.
The picture has been receiving
plaudits since its premiere at the
Roxy, New York.
Warren Solan in «o «nre that John
Barryniort'a for'l ■•■'; United
ArtiHtg picture, "i ." will be
a now, that he's i,,,,in,,,iff it will
he one of the tempest pictures of
next year.
Kathryne Carver and Adolphc
Meiijou will be married in the United
States and not in Paris as reported.
.'ihhough they intend to go al>r(>ad for
their honeymoon. The nuptials arc
scheduled in May or Juno.
About the most ubiquitous person-
ality to be fx)und pircrgrinuting in
the precincts of the mid-West is
Hill Tritnff, Unircrsdl's division man-
uycr. He comes about as close to
being in his ten exchange centers
simultaneously as is physically pos-
sible. He's a good guy for the poli-
ticians to know. Ten rotes aren't to
be sniffed at. A great guy, though
a problem for mail clerks.
LESTER F. SCOTT. JR.
Tresenli
BUDDY
ROOSEVELT
IN
''RIDE
HIGH''
Directed by
RICHARD THORPE
Story by
CHRISTOPHER B. BOOTH
Produced by
ACTION PICTURES, INC.
Pathe has th
best westerns
8
a
FOX AND PANTAGES PLAN
NEW SEAniE THEATERS
Seattle — Climaxing a year of un-
precedented building activity are re-
ports to the etiect that both Fox and
Pantages will build new theaters here.
In this connection, considerable signi-
ficance was placed on the recent visit
here of Adolph Zukor, Nicholas M.
Schenck, Sam Katz and Harold B.
Franklin. The party was met at
Portland by Herschel Stuart. Com-
plete inspection of the new Publix
theater was given as the object of
the trip to Seattle, which was Zukor's
first visit here. He placed his ap-
proval on the new house. The visit
served to give new impetus to the
contantly recurring reports that Fox
interests still contemplate erection of
a house here, which will be their
largest in the Northwest. It is under-
stood that negotiations have de-
veloped to the extent that the house
is assured as soon as a satisfactory
site of not less than half a block is
assured. Fox representatives refuse
to discuss the proposition.
The same is true of Pantages ofifi-
cials although it is tacitly admitted
that Pantages must locate in the new
theatrical district if they are to main-
tain their volume of business. The
district around their present location
is rapidly developing into a financial
and office building district.
The site on Olive Way between
Sixth and Seventh Aves., is known
to be involved in negotiations which
would include the entire half block
at the present time. This is popularly
suppose^ to be the Pantages choice
but no confirmation is forthcoming.
It is certain at any rate that Seattle
is achieving a position of distribution
insofar as fine theater buildings of
large seating capacity are concerned.
It was also hinted that the visit of
Paramount and Publix officials might
also take under consideration the
closing of the Liberty and possibly
United Artists theaters in Seattle.
Both are Wesco houses. It seems
unlikely that the United Artists the-
ater will be closed, but would be no
surprise to learn that the Liberty
was out of the picture.
Elaborate Bills Being
Dropped in Michigan
(Continued from Page 1)
Michigan Film Review." He bases
his belief on interviews with exhibi-
tors of the territory.
"Exhibitors are waking up to the
fact that pictures are the foundation
of their entertainment and about the
only thing necessary at all in the
way of added attraction is a stage
jazz band" he declares.
Columbia Officials Arriving
Joe Brandt and Jack Cohen of
Columbia arrive in New York Wed-
nesday from the Coast. They intend
to hold an Eastern sales meeting
soon.
Fire Damages Philly House
Philadelphia — Patrons of the Plaza
were led to safety by the girl ushers
when fire broke out, causing $30,000
damage.
THE
French Triple Screen
Perfected by Gance
(.Continued from Paiie 1)
a special dispatch to "The Evening
World," as follows:
"The triple screen is an extremely simple
invention. It is surprising that it has not
been introduced before. It is perhaps a
case of necessity creating the organism. And
it was actually through necessity that M.
Gance was led to search in that direction.
In the past he has often complained over
the dimensions of the ordinary screen. When
he was called upon to produce a mob scene
he was compelled to reduce the scale to such
an extent that individual players became
scarcely visible. Hence the idea to double
and triple the screen when the need arose,
as in 'Napoleon.'
"The effect is formidable and absolutely
new. A whole battle can practically be seen
at a glance in this manner. In the burning
of the French fleet in Toulon Harbor, fla-
ming ships stretch from the one side of the
three screens to the other, a width of sixty
feet. It gives an impression of the magni-
tude of Napoleon's forces when the armies
of Italy sweep by in magnificent review over
the parade ground.
"The scale of the close-up is maintained
in mob scenes, as, for example, in the case
of Waterloo. There is ampleness in the en-
semble and no detail is lost. The Emperor
and his staff can be seen distinctly at the
same time that officers are organizing the
last mad cavalry charge of the Corsican's
career. Suddenly they are off with sabres
high in the air, saluting the sombre figure on
the white horse as they thunder past into
the jaws of hell. The eye follows them
through the mare of battle until they break
to pieces against the steel of the squares of
British redcoats.
"The triple screen opens a field to a thou-
sand possibilities. The famous Russian di-
rectors Eisenstein and Alexander Ivanoffsky
are in Paris to witness the first public pro-
duction. As the Soviet films so far have
specialized in scenes where a great number
of people were shown at the same time these
men were the more interested. They also
had felt the need of an enlargement of the
projection area.
"In revolutionary scenery, mobs storming
the Winter Palace, running battles between
Czarist Cossacks and Bolsheviks on the Neva
bridges, the detail suffered. To follow the
hero in a melee, for instance, in the Soviet
film 'Marine Regiment No. 13' the directors
had to abandon the projection of two fight-
ing bodies of men and suddenly focus atten-
tion on the hero by a close-up episode. With
the triple screen this would not have been
necessary.
"The screening with a triple projection area
does not compare in difficulty with the film-
ing. A thousand new obstacles come in the
way hitherto unknown in the industry. The
lamps for the three photographing machines
must be of the same strength and the pers-
pective and distances must be equalized to
a degree of utmost precision.
The objection that the triple screen will
be practicable only in scenes of extended
operation does not hold water. It might and
will also serve for the drama and the psy-
chological film where no development of mob
action is required. One will be able to fol-
low the interior drama, the subconscious ac-
tions of the hero simultaneously with his ex-
terior actions and not successively as is the
practice now in showing such films. The
film of the future will be more in the na-
ture of a piece of music, with the theme
in the centre and on both sides a develop-
ment of the harmonies and the accompani-
ment. It will be a sort of visible sym-
phony, so to speak.
"After looking at the triple screen in op-,
eration the single screen seems small, nar-
row and crowded. For the filming three
photographic apparatuses are used, which op-
erate simultaneously. Attached to the same
central stand, they are placed vertically above
one another. For the projection, however,
the three projecting machines are placed hori-
zontally, next to each other. The greatest
difficulty with projection is in an exact tim-
ing. The slightest fraction of difference in
projection of the three films throws the pic-
ture into a hopeless chaos and makes it the
height of ridicule, of course.
"The great trouble too is that there are no
moving picture halls large enough to accom-
modate triple screens. But in France, as in
America, it is realized that we don't have
the halls to-day that we will have to-morrow.
The Russian directors in Paris on a visit be-
lieve that the motion picture is still in its
infancy. The triple screen is to them but
an indication of what the morrow will bring.
They leave France determined to introduce
M. Gance's discovery on the silent stage."
Stages Corn Show
Crete, Neb. — A. Burrus of
the Isis held a corn show and
awarded prizes and free tickets
to every farmer making an en-
try to the show. There were
132 participating, and the lo-
cal newspaper gave the affair
plenty of front page publicity.
The entries consisted of ten
ears of corn each, and were
judged by P. H. Stewart, crop
and soil expert of the Agri-
cultural College.
Fond Du Lac Film and
Legit Show Combined
(Continued from Page 1)
Co., of which A. L. Ainsworth is
head.
The situation became strained al-
most two years ago, when both Saxe
and Fischer's Paramount Theaters
invaded the city with big houses.
Preceding the stock production on
the stage at the Garrick, there is a
feature picture and between acts of
the stock the newsreel films and
comedies are offered, thus eliminat-
ing any waiting between acts. The
plan has been made especially effec-
tive through adhering to an atmos-
pheric program throughout, that is,
the stage and screen productions as
well as the musical follow one gen-
eral subject, and lend to the atmos-
phere of the entire program.
New Jersey Police Try
to Halt Dumont Show
Hackensack, N. J. — Inspired by a
sudden desire to enforce New Jersey's
"Blue" laws, the state police tried to
halt a Sunday matinee show at the
Dumont's, Dumont's only theater,
giving the patrons an hour in which
to leave the house. But only a few
of the patrons left and the police, hav-
ing no accommodations for the other
"law-breakers," called off this phase
of their action.
Eddie Ruckle, manager of the
house; Claude Christie, his attorney,
W. J. Hiller, secretary of the board
of trade and other citizens went to the
police station and demanded enforce-
ment of the "blue" laws against all
places doing business on the Sabbath.
The police did not comply and neither
did they attempt to stop the night
show. A warrant was served on
Ruckle who provided $50 bail pending
a hearing on Friday night.
Final Creditors' Meeting
A final meeting of creditors of
Vital Exchanges will be held Thurs-
day, Dec. 29, at the office of Seaman
Miller, referee in bankruptcy, 20
Vesey St., New York, at 2 o'clock.
The trustee's account will be ex-
amined and a final dividend will be
declared from whatever funds re-
main.
$50,000 Fire Damage
Lynn, Mass. — A general alarm
was turned in for the fire department
to fight a fire that damaged the Au-
ditorium to the extent of $50,000.
It was believed to be the work of an
incendiary.
British Exhibitors j
Oppose Trading Plan
(.Continued from Page 1)
hibitors' Protection Society has been
formed in opposition to the trading
scheme of the national organization,
a majority of the members feelinf
that they could deal better with cer-
tain problems locally than by refer-*
ing them to the General Council of
the C.E.A. Also at a Glasgow meet-'
mg of the C.E.A. the opinion was
expressed that the proposed scheme
would create a bigger menace to ex-
hibitors than the one they are al-
ready fighting.
From the distributors' standpoint,
the Kinematograph Renters' Society,
as previously reported, has pledged
itself not to do business with the
C.E.A. if it persists in pushing the
trading scheme. A heavy penalty will
be imposed on distributor-members
who deal with the exhibitors' organi-
zation if the plain is adopted.
First Empire Film in
India Starts Shortly
(.Continued from Page 1)
duced by British Instructional Films
in cooperation with Ufa.
The feature known as "Shiraz" will
tell the story of the famous palace,
Taj Mahal and will be finished next
May. An entire Indian cast will be
used, with Franz Osten of Berlin di-
recting. Arrangements have already
been made for world distribution,
with the exception of the United
States. Ufa will also cooperate in
distribution.
Failure of Tax Repeal
Now Feared at Capital
(Continued from Page 1)
for a reduction greater than that of
1225,000,000 recommended by the ad-
ministration. As it is doubtful that
the Senate will agree to let stand the
total reduction' of |290,000,000 passed
by the houses, the veto danger looms
large, as it is doubtful if the bill can
be passed over a veto.
Edison Revises Opinion
On Hearing Movietone
(Continued from Page 1)
made practical for entertainment pur-
poses. After listening to a selection
of Movietone subjects including one
of himself, he expressed the opinion'
that the device was a distinct ad-
vance toward the perfection of talking
pictures.
Bachelor in New York
George Bachelor, president o'
Chesterfield, which firm is making :
series of pictures starring Champion
the police dog, is in New York witb
print of the "The Sky Rider." hi
the cast are Garreth Hughes, Josei
phine Hill, Sheldon Lewis, J. 11
Lockney, John Tansy and Alini
Goodwin. Alvin J. Neitz directed. I
Anders Made Manager
Springfield, Mass. — Charles W
Rackliffe, owner of the Bijou, ha
appointed Albert W. Anders man
ager, succeeding Louis W. Richmonc
Rackliffe also owns the Suffolk an
Majestic at Holyoke, and th
Academy at Northampton.
;^€> NEWSPAPER
oyFILMDOM
ALL THE NEWS
ALLTUE TIME
VOL. XLII No. 69
Wednesday, December 21, 1927
Price 5 Cents
FOX STOCK UP ON REPORT
UNITS THE COMBINED
Amalgamation Story Sends
"A" Up Four Points to
84 Closing
Influenced by report that Fox Film
( irp., and Fox Theaters are to be
nibined in one company, Fox Film
A" rose four points on the market
yesterday, closing at 84. A total of
18,000 shares changed hand in brisk
trading, which followed report of the
amalgamation. Fox Theaters "A" al-
so was unusually active, with 30,000
shares changing hands and a fraction-
al gain recorded. Closing price was
Consolidation of the two compan-
ies, representing similar interest,s,
would strengthen both from an oper-
ating and financial standpoint, it is
held in financial circles.
[, 12 VOICEAPHONE SUBJECTS
YEARLY BJG PUNNED
Philadelphia — Output of Voicea-
, phone subjects will be confined to 12
a year, for the present, states Marcus
Bros, of the Twentieth Century Film
Co., who are principals of the Voice-
aphone Co. The talking picture de-
vice, it is stated, is designed primarily
for the small theater.
The device, state its sponsors, is
portable and can be installed in less
than one hour. It is not to be sold,
bting ofifered to exhibitors on a ren-
tal basis. Subjects for release now
are being prepared.
OVER PATHE OUTLOOK
Enthused over the company's pro-
duct already completed, in production
or planned, Elmer R. Pearson, Pathe
vice president, has returned to New
York from the Coast. Pearson was
accompanied to the Coas^ by John
C. Flinn, vice president and Phil
Reisman, general sales manager, for
the purpose of consulting with Cecil
B. DeMille, William Sistrom, Ralph
Block, William DeMille and Hector
Turnbull. but Pearson was the last
(Coniimied on Page 7)
Negotiations Progress on Wesco Pool;
Franklin to Direct Chain from N. Y.?
m EIGliT IN FRANCE
TO BE DISCUSSED TODAY
Paris (By Wireless) — It is expect-
ed the Chamber of Deputies today
will be presented with the plans
drawn by the National Cinema Com-
mission to rehabilitate French pro-
duction.
The most logical proposal from the
French viewpoint is a quota of seven
to one, that is one French film on
I-'rench screens for every seven for-
eign imported. Other proposals con-
cern subsidies for producers, which
iCnntintied on Page 7)
HEALTHIER CONDITIONS IN
1928 SEEN BY ROWLAND
Stabilizing influences which have
been working toward betterment of
the industry during 1927, will bring
about a healthier condition in 1928,
according to Richard A. Rowland in
a statement on the outlook, prepared
for the 1928 FILM DAILY YEAR
BOOK. His views are expressed
(Cotttinued on Page 7)
Sunday Shows Hit in Pa.
by Supreme Court Ruling
Philadelphia — Bringing to an end
a controversy which has raged for
18 months, and striking a severe blow
to Sunday shows in the state, the
Supreme court has sustained lower
(Continued on Page 7)
SAXE DEAL IS COMPLETED BY DILLON;
FINKELSTEIN DECLINES TO COMMENT
Negotiation.s in the deal fi>r l>ringiiig additional circuits into
the Wesco pool, are being carried toward consuinmation. This is
emphasized by report that Harold B. Franklin, on completion of
the deal, is to come to New York where he will establish head-
(juartcrs as operating head of the combined holdings.
Taking over the Saxe circuit was completed yesterday in
Milwaukee, while St. Louis reports tell of additional steps indi-
cating that accord is approaching between Wesco and Skouras
Brothers. M. L. Finkclstein of Northwest Theaters (Finkelstein
& Ruben), Minneapolis firm sought as a factor in the four-corn-
ered Middle West pool, who is in New York, leaves today for
Minneapolis. He declined yesterday to make any statement as to
his firm's status in the proposed pool.
GOLDMAN, G. SKOURAS TO DILLON CLOSES DEAL ON
TRANSFER TO MILWAUKEE?
St. Louis— Deal for pooling of
Skouras Bros., holdings with Saxe
Hnterprises, of Milwaukee, to be fol-
lowed by efforts to bring into the
merger the Northwest Theater.-^
(Finkelstj;in & Ruben), and the Circle
Tlicaters, Indianapolis, chains, is re-
ported to have progressed sufficiently
(Continued on Page 7)
Bargain Prices Offered
at Theaters in St. Louis
St. Louis — Bargain prices, with a
20 per cent discount on admission^.
(Continued on Page 7)
Have YO U Given ?
Yesterday was another splendid day for the FILM DAILY
RELIEF FUND. Only a few days remain for you to send in
your contribution. The cause is the most worthy of the year in
film circles. It has been enthusiastically endorsed on all sides.
The committee members are all prominent film men. They, too.
are busy executives, but not too busy to give an occasional
thought to the unfortunates of their industry. Send in your
check to-day without another moment's delay. You'll feel hap-
pier for having done it.
Among those adding their name to the list yesterday were
(Continued on Page 2)
SAXE'S 45 THEATERS
Milwaukee — Concluding an all
night session between the Saxe
Brothers and John Dillon, New
York, control of the Saxe chain of
45 Wisconsin houses yesterday
passed to the Midwest Co. Inc. In
addition to Saxe Brotlu-rs and Dil-
lon, those who attended the ses-
sion, which was held in the law of-
fice of Kauniheimer & Kaumhcinicr
(Continued on Page 2)
MPLS. DEAL FORESTALLS
BUILDING REPRISAL MOVES
Minneapolis — Forestalling building
reprisals, deal has been closed by
Northwest Theaters (Finkelstein &
Ruben) for Rubenstcin & Kaplan's
.\rion Northwest house, and the the-
(Continued on Page 7)
Salesmen to Be Rewarded
in K. C. Membership Drive
Kansas City— Cash inducements
are to be offered film salesmen in
their drive to secure members for
(Continued on Pagt 7)
— -^ '^f'lmmn-*!, ^jfctij---:
THE
PAILV
a
Wednesday, December 21, 1927
WHE
•/'RLHDOH
VoLXLIINo. 89 Wednesday, Dec. 21, 1927 Prices Cents
JOHN W. ALICOATE
Publisher
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York. N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday,
New York. Hollywood, California — Harvey
£. Gausman, Ambassador Hotel: 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest W. Fredman^ The Film Renter, SB,
Great Marlborough St., London, W. I. Ber-
lin— Lichtbildbuehne, Friedrjchstrasse, 225.
Financial
85J4
24
58Vi
High
Am. Seat. Vtc 40 }4
*Am. Seat. Pfd
Balaban & Katz
Bal. & Katz Vtc
Eastman Kodak .167
♦East. Kodak Pfd
*tFilm Inspection ....
•First Nat'l Pfd.
Fox Film "A"...
tFox Theaters "A'
•Jntern'l Project.
•Keith's 6s 46 .
*Loew's, Inc. . . .
ttLoew's, 6s 41ww.l06J4
ttLoew's, 6s41x-war 9854
M-G-M Pfd 25
♦M. P. Cap. Corp
Pathe Exchange . 4J4
Pathe Exch. "A". 22 }i
♦ttPathe Exch. 7s37
Paramount F-L ..lllji
•Paramount Pfd
ttPar.Bway.5^s51.102j4
•*Roxy "A" 29
♦•Roxy Units 32!^
**Roxy Common .. 7}4
**Skouras Bros. . . 36
Stan. Co. of Am.. 55
tTrans-Lux Screen 4%
••United Art. Com. 15
••United Art. Pfd. 85
•Univ. Pictures
Univ. Pict. Pfd...l00>^
tWarner Bros. . . 10^
Warner Bros. "A" 19J4
Low Close Sales
40
166
80 K
40
48
60 ?4
7354
16654
130
5
104H
84
23}^ 2354
.... 10
woyi
57 575i
106 10654
98J4 9854
25 25
.... S'A
454 454
2\H 2\n
.... 80'4
109H 11154
.... 12m
102 10254
2654 ....
2854 ....
654 ••••
35
53
45«
14
80
.... 265i
10054 10054
10 105^
185i 19
800
18,000
30,000
Have YOU Given?
(Continued from Page 1)
Adolph Zukor, Al Ruben, Hy Daab,
J. T. Richards, N. L. Manheim, Tom
Gerety, Lee Ochs, A. S. Kirkpatrick,
George Schaefer, Saul Rogers, Lee
Marcus and W. A. Downs. John
McCormick wired a splendid con-
tribution from the coast.
Is YOUR name included in the
list of regular fellows who have sub-
scribed? Give what you can afford —
but give.
Watch This List Grow
Will H. Hays
George Weeks
Ed Schiller
Dr. A. H. Giannini
Jimmy Grainger
Charles B. Mintz
Bruce Gallup
Jim Normanly
Don Mersereau
M. J. Mintz
Victor Shapiro
Moe Streimer
Billy Brandt
Red Kann
Dave Bader
Marvin Kirsch
Leo Klebanow
Tommy Goldberg
J. E. Storey
Frank Walker
Artie Stebbins
Jack Alicoate
W. A. Caliban
Edna Sussman
Harry Reichenbach
Abe Blank
George H. Davis
Nathan Burkan
Ned Depinet
William Massce
William La Portes
Bert Adler
Eddie Grainger
R. A. Rowland
A Friend
Sam Eckman
Anonymous
Al Harstn
Felix Feist
Emo
Al Boyd
Jack Cc6man
Walter Eberhardt
A. E. Fair
Bob Lieber
Cliff Hawley
Warren Nolan
Harold Franklin
Sam Zierler
Frank iSardino
J oe Seidelman
Ned Marin
Tom Wiley
Abe Warner
Regina Crewe
Herb Cruikshank
Irving Briskin
Earle Hammons
John Flinn
Kugene Zukor
Ralph Kohn
Richard Saunders
A. P. Waxman
Sam Sedran
A. W. Smith, Jr.
Orson Kilborn
T. J. Connors
Si Seadler
53
454
2,500
7
5
500
'ioo
2,700
11,766
"is
100
80
2,500
5,400
•Last Prices Quoted ••Bid and Asked (Over
the Counter)
tCurb Market ttBond Market
NOTE: Balaban & Katz is listed on the
Chicago Board; Skouras on the St. Louij
Stock Exchange and Stanley in Philadelphia.
When you think of
INSURANCE
you are thinking of
STEBBINS
Specialists in Motion Picture
and Theatrical insurance for
the past twenty years
Arthar W. Stebbins & Co., Inc.
1540 Broadway N. Y. C.
Bryant J040
Mrs. Harry Reichenbachsam Spring
The Film Bureau Executive
Harry Buxbaum Harry Buckley
W. Ray Johnston Bruce Johnson
Al Lichtman Joseph Vogel
Jerry Beatty £. w. Kramer
A. Pam Blumenthal Sigmund Moos
W. F. Rodgers joe Homstein
J. M. Frere Sydney Cohen
Elizabeth B. Perkins Harry Warner
Eureka Amusement Co Fred Quimby
Emil Bemstecker Ben Rosenbaum
David Loew Carl E. MiUiken
E. M. Schnitzer Harry Scott
Joe. J. Lee phil Reisman
J. Homer Flatten pred Rothenberg
Dave Bernstein Jules Levy
Pat Dowling Kinograms
Mabel D. Riesenfeld Nat Rothstein
Eddie Saunders Jesse L. Lasky
Bob Lynch Charlie Einfeld
Oscar Neufeld Kathrin Salsbury
Walter Lindlar j^^^^ Chatkin
Barnes Pnntmg Co. pat Garyn
Paul Lazarus Milton Schwartz
Cresson Smith vV. C. Boothby
Joseph Coufal l. F. Guimond
Weiss Brothers Arthur Loew
?*^D ^M . Courtland Smith
L- ?• Metzeer wiUiam Ferguson
Louis Phillips T, T> T_„ °
wXf IJtt.^r" W. E. ^^a^^r
SibrielHr' S/p<='^l"r
W. J. German Pat Carnpbell
Henry Ginsberg I- I- Altman
C. C. Pettijohn Alex Moss
Budd Rogers ^''^ "^^""0 u ,
M. C. Howard A. H. T. Banzhaf
Arthur KeUy A Friend
Jack Fuld A Friend
Chas. G. iStrakosch A Friend
Lila Belle Stebbins S. A. Moross
Jerry Stebbins Emanuel Cohen
Anonymous E. S. Manheimer
Anonymous William Cohen
CaU
WAFILMS, Inc.
Walter A. Futter, Prea.
for
Library Stock Scenes
New York Hollywood
130 W. ♦eth St. c/o Leon Schleainger
Bryant 8181 1123 No. Bronson Ave.
Hugo Kessler
Joe Schnitzer
Dave Miller
Bill Nolan
W. S. Butterfield
Charles C. Moskowitz
Bob WoU
Thomas P. Mulrooney
Irene F. Scott
Joe Simmonds
Friend of Danny's
E. B. Hatrick
Sam Dembow, Jr.
Lesan Advt. Agency
John Clark
A Friend
Adolph Zukor
Al Ruben
Hy Daab
John McCormick
J. T. Richards
N. L. Manheim
Tom Gerety
Lee Ochs
A. S. Kirkpatrick
George Schaefer
Saul Rogers
Lee Marcus
W. A. Downs
Dillon Closes Deal on
Saxe's 45 Theaters
(.Continued from Page 1)
who represented the Saxe interests,
were Oscar Brachman, associated
with the Saxes in the operation of the
theaters, Attorney Lawrence A. Ol-
well, representing Brachman, Attor-
ne_y James B. B. Lake, representing
the Midwest, and Attorney Leon E.
and William Kaumheimer.
The transfer marks the end, it is
believed, of the activities of John
ajd Thomas Saxe in the theater
business. Both brotherSj however,
continue to control large real estate
interests in Milwaukee and the state,
and they will as well as Brachman,
devote themselves to these interests
for the next few years. Midwest
Co., Inc., which will supplant the
Saxe organization has filed articles
of incorporation in Wisconsin at
Madison. The Midwest Company is
originally a Delaware corporation,
but with the filing of corporation
articles at Madison, will be able to
do business in Wisconsin. .
"The Dove" Set Back
New York premiere of Norma Tal-
madge's "The Dove," at the Rialto,
has been postponed from Christmas
Eve, Dec. 24 to Dec. 31.
William Dehlman Dies
Providence, R. L — William H.
Dehlman, manager of the Modern,
dropped dead at his home at Paw-
tucket.
H
OR L A C H E
R
DELIVERY SERVICE
Trucks leave daily from New York for
Trenton, N. J., Philadelphia, Pa., WU-
mington, Del., Washington, D. C,
Baltimore, Md,, Richmond and Nor-
folk, Va.
Oytrnight Service at Express Rates
692 Eleventh Avenue
Tel. COLumbus 3774
'WE NEVER DISAPPOmr
pmaowFjiM
INCORPORATED
220 WEST 42^-° STREET
NEW YORK
PHONE-CHICKERING 2937
ALLAN A.LOWNES. CEN.MCR.
Regular
PATHE
News Service
Mrs» Lindbergh flew from De-
troit 10.15 Monday morning.
Prints made in four laboratories
in various parts of the country,
giving the usual Pathe News 100
per cent service to all theatres
throughout the United States.
1
HM
scores
LAST night
FROM Coast' tO'Coast
MILLIONS listened in
ON Station WPAP,
TO the 'Telemovies*' of
"LOVE," broadcast from
THE Embassy, New York,
WHERE it is playing
A record-shattering
TWO-dollar engagement,
MORE than 26 big
STATIONS co-operating.
THE fame of
"LOVE'is nation-wide.
AGAIN M-G-Mdoesit!
A FEW OF
THE STATIONS
CO-OPERATING
WPAP . Nfw Yor
AGAIN!
the first public
demonstration of
"TELEMOVIES"
is a nation-wide
publicity sensation for
the new triumph
JOHN
Gilbert
GRETA
Garbo
in
LOV
WPAP
WBBM
WSMB
WIL
WOW
WKY .
WFAA
WAMD
WHEC
WOOD
KLZ .
WHBP
WLSI
KYA
WSYR .
\X'HK .
WWVA
WMAL
KSL
WMBA
WMRC
WKBF
WCAM
WRK
WLOE
WOAX
NfW York
Chicain
. Ntv Otieans
. St. LoiiJi
Omaha
Oklahoma Ciiy
Dalhit
Si. Paul, Minn.
Rochester
ChaltanoogA
Denver
johnsioun, Pii.
Providrnee, R. /.
. San FranciKO
. Sjracuic
Cleirland
Wheehnt. W. Va.
Waihintton, D. C.
Salt Lake City
. Kfupoit
Detroit
indianapoUi
Columbut
Hamilton, O.
, Boston
Trfnion, N. J
Based on Tolstoi's "Anna Karenina"
Directed by Edmund Goulding
ETRO-GOLDWYN- MAYER
Abo** iKouj Radio Map with
cotierage obtained by "Love" hmadcast
C ACCLAIMS XrFFANY-'
%e Picture the W(
rraJsefromthe
(greatest ofShcfwmea
X::
Under y>ersonat 'Direction'of S LROTHAFEL (Roxy)
133 WEST 50th STREET
fiEWlfORK
Dee. 6tb, 1927.
Tiffany Productions,
1542 Broadway,
New Tork, B.T.
Gentlemen:
"VILD GEESE" has played here and «»•
Tery nicely recelTed.
It Is a pletTire that patrons -" " --
long after they leare the theatre and ^
you upon tein^; Its producers and dls^xH
^roman
enthusiastic Author -
'^
•f?^
■Si-
«111 remeaker
oonfiT&tulsrte
Iters P
Bot
^*^ei^« /„Sef^,f ai.»e^f ^w.^t ov-
. Pll 9 2"
Q/tc Better Snleriainmenl
■^Te TB18G THS flows. ITS^LT ^^^ ^^^^j,,
OSU 0«. THIS ^^^ ^^^,_ Of THU ^ ^^_^,^^
1^
rc^
0'^^*^
bliOI^ ALL HOUSE RECORDS
AT THE "GRANADA" AND
"MARbliO" THEATRES.
CHICAGO - EXCEEDED
BOX-OFPICE RECORD OF-
"WHAT PRICE GLORY"
PLAYED PREVIOUS WEEK
1
T'l F F A NY-STAHL PRODUCTION S,inc.
' ' ■ ' ° ■ M.H.HOFFMAN, VICE PRES.
1540 BROADWAY NEW YORK CITY
.V*"
STAHL'S GREAT SCIiEEN DRAMA
Has Been Waiting For
r''''Wii'^^^^^
y>iiuni/Ag|t»ittjgyf
^•TW*
ATTHE"nOXY"
IN NEW YORK
..%• -A* --^
WIU) GttSt^
'STANDING ROOM ONLY'
AT THE N\ABKS 0RO&.'
"MARDBO" CHICAGO
•^Hr
AT THE MARKS BROS.
"GRANADA"CHICAGO
^<.-i
M'
$&
CJhe littUr t^nUilatnnu/it
THl PRCSS AGI^tlS WITH THl PliDlIC THAT WIID CttSIIS A CHEAT PICTUI^t
"Wild Gcesc" is far above the average. Further-
more the acting is excellent.— T^eic Ycrrlj Sun.
"An exceedingly %vorthy Tiffany-Stahl produc-
tion. High class picture fare."
— >ieiv Yorl^ Oaily yieivs.
"Film to be remembered. A film that you will
remember long after the numberless 'box office
bets' arc forgotten." — 7\lew Torl^ American,
"Do not miss "Wild Geese." It holds a lure all its
own." — 7^. T. Herald Tribune.
"Considerably above the standard of recent films
at the Roxy Theatre — well acted by a Tiffany-
Stahl cust.'—H r. Graphic.
Transmuted to the screen, 'Wild Gcesc' is almost
as gripping as the authoress' word-painting.
TiHany-Stahl cnicrgc creditably."— V'urictv.
This film reveals a great deal of studious care
in its production." — A(. T. Times.
Tiffany-Stahl has quite a flawless gem here on
which exhibitors throughout the country will
cash in." — Duily Rex-'ieu-.
' "Wild Gcesc" IS well-worth seeing."
^-C^icugo ni^niiig Post.
"Wild Geese' is a solemn and enthralling film.
Vigorous, moving and as a photoplay — novel
and distinctive. "^-Chicago journal.
"Wild Geese' splendid filming of novel. It is
one splendid film."— Chicago Tribune.
A DOCK RIAD t>\ OVtR 3,000,000 PtOPlI --
"THE PICTORIAl I^tVltW -8 IDITIONS PPI
"Tine story, acting and direction. A remarkable
movie."— ^hiCiigo American.
"\^'ill hold audiences spellbound."
—Screen Opinions,
"'Wild Geese' will feather your ne«t"
— ■Mcmng f iclure World.
" 'Wild Gcesc' a passionate and forceful picture
of a living American theme
— I'ltrtland (Me) Prcu Herald,
" 'Wild Geese' i« excellently done"
— Brooklyn (T^.T.) Stu»uldrd Union,
"It is an unusual picture. It may be chalked a*
this year's best
^Uridgeport fConn.; Timci Star.
--RAN StmAllY IN
NTCDOFNOVtl
TIFFANY-STAHL P RO D U C TI O N S,wc
M.H.HOFFMAN, VICE PR.E5.
1540 BROADWAY NEW YORK CITY
OAlLYv Wed., December 21, 1927
ilJllil»^^JeMU^
Academy to Seek New Reforms
James Flood and James Horn Added to Columbia Roster— Olive Borden Not Yet Signed — Paramount
Renews Lee's Contract — Roach Advances McCarey to Post of Of ficer— Other Wired Coast News
SUCCESS WITH FREE-LANCE
CONTRACT SPURS EFFORTS
Correction of conditions in rela-
tion to other factors of production
is planned by the Acadamy of M. P.
Arts and Sciences, using its success
with the uniform contract for free-
lance players as a precedent. Similar
contracts are sougfht between produc-
ers and writers, and technicians.
With the free-lance contract sched-
uled to become effective Jan. 1, ef-
forts are to be started immediately
to secure similar standard arrange-
ments for the other branches.
Barbara Bedford to Get
"Dressed to Kill" Lead
Barbara Bedford probably will be
given the feminine lead in "Dressed
to Kill," Fox production which will
feature Edmund Lowe. Production
on the picture is to get under way
today under direction of Irving Cum-
mings.
Walsh Starts "Red Dancer"
Production on "The Red Dancer of
Moscow," with Dolores Del Rio,
Charles Farrell and Leila Hyams,
has been started by Director Raoul
Walsh.
Olive Waiting
Olive Borden has not yet
signed any contract, it is un-
derstood. Both United Artists
and Tiffany-Stahl are reported
dickering for her services. Fox
is reported seeking to renew
her contract.
McCarey, Roach Official,
Signs Long-Term Contract
Hal Roach has appointed Leo Mc-
Carey vice-president of Hal Roach
Studios, Inc. He has been supervis-
ing production for release through
M-G-M and recently sighed a long-
term contract. The vice-presidency
comes as a climax to the new agree-
ment. McCarey directed quite a num-
ber of Roach comedies prior to his
appointment as supervisor of produc-
tion.
Rowland V. Lee Assigned
to Direct Circus Life Film
Rowland V. Lee, who has just
signed a new long term Paramount
contract, has been assigned direction
of a story of circus life written by
James Creelman and Melville Baker.
Production is to start in three weeks.
TWO MORE DIRECTORS
SIGNED BY COLUMBIA
Add James Flood and James Horn
to the list of directors signed by Co-
lumbia, which is making a drive for
talent. This brings to six the number
of directors under contract to Co-
lumbia. Last week, Edward Mortimer
and Frank Capra were signed. Others
under contract are: George B. Seitz,
E. H. Griffith, Walter Lang and
Albert Kelly.
Plans for further expansion of
production activities were outlined
last week at conferences here be-
tween Joe Brandt, Jack Cohn and
Harry Cohn. The former two ex-
ecutives are due in New York today.
Diana Miller Dies After
Several Months' Illness
Funeral services are being arranged
for Diana Miller, former screen
actress and wife of George Melford,
director who died of tuberculosis at
a sanitarium at Monrovia. She had
been ill several months. Production
on "Freedom of the Press," Mel-
ford's new picture for Universal,
which has been held up since Mon-
day, is to be resumed Friday.
AND NOW IT IS
GOTHAM'S
Great Underworld Love Drama
SM l>Ar^ present*
Percy Harmoni
hi
Trancisco
NIGUTS^-
Vn)ITW
HAt BUSCH (? ton O'BRIEN
What a Cast!— What a Picture!
Released Regionally Dec. 27th
LUMAS FILM CORPORATION
International Exploitation
Assignment for Pegler
Jack Pegler has joined Paramount
to create ideas for international ex-
ploitation of pictures, while they are
in production.
"It's a Gift" Bought
Sierra has purchased "It's a Gift,"
by Hal Hall and Richard Phillip Is-
rael. T. Roy Barnes is to star, under
direction of Horace B. Carpenter.
Titling "Under the Tonto Rim"
Al Hustwick is titling "Under the
Tonto Rim," by Zane Grey, which
Herman Raymaker directed for Para-
mount. Richard Arlen and Mary
Brian head the cast.
Heads Paramount Art Dept.
Van Nest Polglase has been named
director of the art department at
Paramount, succeeding Lawrence W.
Hitt.
Paramount Signs William Austin
William Austin has been signed
for "Red Hair," CUara Bow's new
picture. In the cast are Lane Chand-
ler, Thelma Todd, Lawrence Grant
and Claude King. Clarence Badger
is directing from a story by Elinor
Glyn.
A Little
from *'Lots'*
By RALPH WILK
Hollywood
BURIED in an old garden in a
little city in Michigan there is a
bottle, planted with grave ceremonies
years ago by two inseparable girl
chums. That bottle contains a note
stating that Esther Ralston and Ruth
Smith will some day return there
together and unearth the compact of
their undying friendship.
■If -le if
What has become of Frank
Hopper, who enacted the role
of Theodore Roosevelt in "The
Rough Riders," and George
Billings, the screen's Lincoln?
* * *
Barry Norton, who will ap-
pear in "The 4 Devils,"
speaks four languages fluent-
ly. He was born in Buenos
Aires, but was educated in
Paris and London.
* * *
Marion Brooks heads one of the
busiest departments at the Para-
mount studio. She is in charge of
fan mail and she and her aides send
out from 75,000 to 110,000 photo-
graphs a month.
* * *
Stars, who are former stage
favorites, consider fan mail an
excellent substitute for the ap-
plause which greeted them
across the footlights.
* * *
Our Passing Show. Genial Jack
Lloyd in the "wide open spaces" of
the Ambassador; Ivan Lebedeff
chatting with Andres de Segurola;
H. L. Gates leaving the Fox studio;
Gus Barth, Simeon Aller and Lean-
der de Cordova chatting in front of
the Tec-Art studio.
* * *
Baron Valentine Martdel-
stamm's dog, "Banjo," is a
globe trotter. "Banjo" has
made four trips across the
Atlantic.
* * ♦
Jackie Fields, one of the Coast's
leading pugilists, was an interested
visitor at the Tec-Art studio. He
was the guest of Harry J. Brown,
who shows much interest in all forms
of athletics.
* * *
More Passing Show: Becky Gard-
iner busy in her new quarters at
the Fox studio; Heinie Conklin
playing his first role at the Para-
mount studio; Mai St. Clair shooting
rain scenes at the Pararnount lot.
.':Ci
THE
Wednesday. December 21, 1927
■^^
DAILY
Healthier Conditions
in '28 Seen by Rowland
{Continued from Page I)
following a study of conditions in
production on tlie Coast.
"The unit system of production,
which I have advocated for a long
time, is working out admirably," he
says. "It permits both producer and
distributor to give their undivided
attention to one picture at a time.
It also allows a personal touch so
necessary to a picture and simplifies
studio production problems. I look
for the spread of the unit system
during the coming year.
"Speaking for First National, I may say
that we have realized a wisdom of centering
production on the West Coast and plan a
still further enlargement of the magnificent
Burbank plant. Owing to a perfect equip
ment for the making of every type of pic-
ture, there will be a minimum of wastage
in production. Results will be better than
ever before without an increase in cost.
"I foresee the return to normal in the
exhibiting field with exhibitors gradually
cutting down their expensive stage programs
and once more concentrating on pictures
of genuine feature proportions.
"Realizing the need for pictures of sur-
passing quality. First National's program
calls for a number of specials in addition to
star features of assured box-office drawing
power. We are geared up to production
pitch that guarantees the best product ever
turned out by First National.
"With more of the right sort of pictures,
I feel that exhibitors will come to realize
that they do not need to depend upon ex-
traneous entertainment in order to hold
public patronage.
"In the exhibition field, I think a word
of caution is necessary on the rapid ac-
quisition of theater circuits by the various
picture companies. During the past four
years we have been going along pell mell
with large earnings. Prosperity has been
well above the average but these times can-
not last forever, and with the inevitable
drop, the earnings of these theaters are apt
to be affected. Experience has shown that
when times are bad theater circuits have
quite a struggle and a healthy surplus would
come in handy."
Sunday Shows Hit in Pa.
by Supreme Court Ruling
(Continued from Page 1)
courts in the finding that the ordin-
ance passed in 1926 at York is con-
stitutional and legal.
The ordinance was passed over
protests of the mayor of York, who
refused to sign the measure. He
signed it, however, under threat of
mandamus, when it was shown he
had no veto power, and his signature
on an ordinance was but a formality.
Pending a test of the ordinance, it
was not enforced, although in the
meanwhile, the Hippodrome, York
picture house, which was part of the
controversy, discontinued its Sunday
shows.
Presentations
Paul Ash Returns
Paul .Vsh arrives on the Leviathan
tomorrow after a seven weeks' vaca-
tion abroad. He will proceed at once
to the Oriental in Chicago to resume
his work as band leader.
Revue at Fays' Providence
The Sully and Tiionias Revue is
an attraction at Fays' Providence
this week. The act is being booked
by Amalgamated Vaudeville Agency.
Bargain Prices Offered
at Theaters in St. Louis
(Continued from I'agc 1)
are offered in a tie-up between
Skouras Brothers and the St. Louis
Amusement Co., and a local news-
paper.
The Ambassador and Missouri are
the first runs and by clipping a cou-
pon from si.\ issues of tlie newspa-
per, a reader can buy a 65 cent
ticket for 50 cents, a 50 cent ticket
for 35 cents, a 35 cent ticket for 25
cents or a $2.50 coupon book for $2.
The arrangement will prevail until
March 31, 1928.
Mpl
s. Deal Forestalls
isal Movements
Repr
(Continued from Page 1)
ater being built on Hennepin and
31st St.
When Rubenstein & Kaplan spons-
ored the new Hennepin Ave., house,
which is in F. & R. territory, the
latter firm is said to have decided to
build in opposition to the Arion,
which long has been without compe-
tition in a thickly-populated district.
Kaplan & Rubenstein, it is stated,
will receive $25,000 yearly under the
ten year lease.
Salesmen to Be Rewarded
in K. C. Membership Drive
(Continued from Page 1)
the Kansas and western Missouri ex-
hibitor association. All salesmen of
the Kansas City territory have been
ordered by distributors to participate
in the organization campaign, headed
by R. R. Biechele, exhibitor presi-
dent.
Mayer In New York
Louis B. Mayer is in New York
from the Coast.
WE WANT YOUR WORK!
DEVELOPING NEGATIVES, PRINTING, TITLES
Specializing in Panchromatic
Prompt service and perfect satisfaction guaranteed by
GEORGE "DOC" HENLEY
GEORGE HEINZ
ERNEST
STERN
ozvners of
161 Harris Avenue Long Island City, N. Y.
Phone Hunterspoint 9097
Goldman, (L Skouras
(ioin^ to Milwaukee?
(Continued from Page I)
to take William Goldman away from
St. Louis to an important i)osition
with the Saxc Amusement Enter-
prises in Milwaukee. It is also re-
ported that George Skouras younger
l)rothcr of Spyros and Charles, may
aKo soon change his post office ad-
dress to Milwaukee.
It is also reported that the St.
Louis Amusement Co., in keeping
with the trend on the part of other
big chains, will soon dispose of sev-
eral houses in various narts of St.
Louis. Definite negotiations arc said
to involve four of the company's
houses in South St. Louis. Whether
the project has been advanced be-
yond the stage of discussion has not
been revealed, but it would not be
at all surprising to learn that a South
St. Louis theater owner had strength-
ened his hand by taking over some
of the St. Louis Amusement hou.ses.
Pearson Enthusiastic
Over Pathe Outlook
(Continued from Page I)
of the trio of executives to return to
Xew Yoi;Jc.
A vast array of stories, plays and
other material of a varied nature
was gone over with the studio offi-
cials, and product lined up that gives
Pathe the foundation for a season's
output.
1^'ilm ]"i^ht in I'rance
to He Discussed loda)
(Coultmued frtrm Page 1)
the Government is anderttood to
frown upon.
May Appeal to State Dep't.
for Relief from French Move
" 1 lie New Vork Tunes," reported
from Paris yesterday that, if the in-
dustry is unsuccessful in warding off
French restrictions again&t films as
a result of meetings now held b>
i'aris representatives of America:
companies, the Stale Department may
be asked to make an appeal to the
French F'orcign office.
Sullivan East for Holiday!
C. v.. Sullivan, assistant tn-asurer
of FBO, with headquarters in Holly-
wood, stopped over in New York for
a brief visit, while en route to Bos-
ton to spend the Christmas holidays.
li You Are m the*
Market for Any KizKl ol
MOTION PICTURE
APPARATUS
CONSULT US AND SATB
UONBY
■END POK OUK PRICK UBT
iillLCQdGHByS
▼▼no West 32''st.Nci»/y(xk.N.y.*^
Motion Pictiira Department I
I 0. 1. «n<> CmnaAM Axfua lot p«krte J
c^
«ii
unc
Un peu de Paris, justement dans votre
theatre!— Montmartre avant raube...Des
modes magnifiques et des sourires et
des tableaux somptueux...Une fern me
Americaine qui desire le divorce Parisien
jusqu' au mometit ou elle realise qu'il
faut des jolies robes pour attraper un
homme — quoique I'homme soit son
propre mari!...Quatres grandes artistes.*
Robert kANE Jf>^Ji^.Jl^AKh
Aim D\WS Production
w
"^^B^
ff
U)i
^ -i,^^ IDIS WILSON
-X -S£ni£ fi'o«i fe OrWiial Storq
Direcl
7j^
AILAI
(^
^-Vs.vo>
ti
^ 0 I .
/////"
i
;<N
^TRANSLATION: —
It's a WOW/
A little bit of Paris, right on your
screen! Montmartre before dawn . . .
Styles and Smiles and Sumptuous Set-
tings . . .An American bride who wants
a Paris divorce — until she learhs that
a woman must have Clothes— the right
clothes— to"Make"a Man— even if he's
your husband!, .. .Great 4-Star Cast.
_i^>i
^^i^^^WS^'
5irAt
national
REVIEWS
" French Drcssing'delightfui movie."
— Rbcina Cannon in N.Y. American
"Miss Wilson's acting in this film i»
splendid. Mr. Warner and Mr. Brook
give excellent performances and so
does Lilyan Tashman."
^MoRDAUNT Hall in N.Y Timw
"Women most tertainly will enjoy
'French Dressing.'"
—N.Y Tribune
w^^
cAnothcr of the Week-afterweek
STAR-HITS coining front
HIM KATIOMl
isi^^
oyFILMDOM
ML THE NEWS
ALL THE TIME
VOL. XLII No. 70
Thursday, December 22, 1927
Price 5 Cents
Sense
ATLANTA may provide a
very interesting experi-
ment. I'^ive theaters there
are discussing a management
pool. It may go through. New
York says no. Atlanta leans
the other way.
For sound economic reasons,
the alliance should become fact.
We believe it a proper business
step, for its purpose, we under-
stand, is to eliminate ridiculous,
unwarranted and unnecessary
e)verbidding in buying stage tal-
ent for de luxe performances.
How to Apply It
The outcome of the move is gig-
* mticani, because what is true in At-
lanta is similarly true in every im-
portant city in the United States.
One showman puts on a jazz band
of ten pieces, to be immediately fol-
lowed next week by a 20-piece out-
fit in his competitor's house. This
idea of the biggest, the grandest,
the most extravagant ever has
caused exhibition^ most of the head-
aches which afiflict it today.
We see no reason why first-run
operators in any one city cannot get
together and agree in principle what
their limitations shall be. The har-
vest for the performer has been tqp
rich for an overlong period and it's
about time that this foolishness on
the part of showmen came to an
end. One sure way of doing this
is an understanding among compe-
titive houses in every zone.
Moderate Doses
Presentations ought not to be dis-
carded. Nobodv with a knowledge
of this business could honestly ad-
vocate such procedure. But cer-
tainly moderation can be exercised.
Insofar as the public's reaction is
concerned, we foresee no boomerang,
provided the cutting down process
is handled deftly and with discretion.
Violent slashing is absolutely the
wrong method to pursue.
If big theaters have seen fit to
give the public $3 worth of show
for 99 cents, that's the theater's
hard luck. The public should not
be excessively penalized for it. An
important point to remember.
KANN
6IECHELE SAYS HE HAS NO
APOLOGY ON HAYS PLEDGE
Action Held Not Bearing
on Contract Committee
Membership
Kansas City — R. R. Biechclc, pres-
ident of the western Missouri and
Kansas exhibitor unit, is standing his
t?round and states he has no apology
lo make on his organization's pledge
of co-operation to Will H. Hays, m
the face of reported exhibitor op-
position to the move.
The wire, it is stated, is drawing
lire from theater owners, because oi
Biechele's position as a member of
the contract committee which, in
January, is scheduled to begin delib-
L-rations to revise the standard con-
tract.
In :i reply to demand that he re-
(tontinucd on Fagc 4)
FIVE THEATER POOL IN
ATLANTA NOVING ALONG
Atlanta — Despite denials made in
New York, it is accepted practically
as fact in Film Row that the opera-
tion of five of Atlanta's important
theaters are to be merged. The
(Continued on Page Z)
9 Units Back Maryland in
Opposition to Percentage
New Moves
Return today of John Dillon
of Hayden, Stone & Co., from
Milwaukee, where he completed
deal for taking over of the Saxe
circuit by Midwest Co., subsid-
iary of Wesco, and scheduled
arrival in New York around the
first of the year, are newest
moves in the Wesco deal.
Franklin leaves for New
York Dec. 26, and on his ar-
rival further negotiations on the
Saxe - Skouras - Finkelstein &
Ruben Circle Theaters deal are
anticipated. M. L. Finkelstein
of Finkelstein & Ruben left
yesterday for Minneapolis, but
is expected to return soon after
Jan. 1 for conferences on the
deal.
EMELKA GOES TO GERMAN
BANKER ALLIED WITH F.N.
Berlin (By Wireless) — The bank-
ing firm of Hardy has purchased a
controlling interest in Emelka of
Munich, one of the largest producing,
(Continued on Page 4)
WITH ORLANDO THEATERS
Orlando, Fla. — Claiming that the
"conti oiled" theater situation here
is resulting in the public paying 75
cents for pictures when the average
admission scale in surrounding towns
(Continued on Page 4)
CO-OPERATION WAYTO MEET
PROBLEMS^PRING SAYS
Co-operative etfort by ail compa-
nies and "all those related to the
picture industry," and co-operative
effort onlv, can solve the problems
(Continued on Page 4)
Everybody Helping Fund
But three days remain for you to send in your contribution
to the FILM DAILY RELIEF FUND. It has already reached
a total of around five thf)usand dollars. While it is not quite as
large as the Committee had hoped, it is a splendid start to some-
thing really worthwhile and permanent in New York film
circles. There are still quite a number who are putting off send-
ing in their checks until the last minute.
Don't put it off another day. It is a sincere appeal to you to
do your share toward helping the distressed and unfortunate in
YOUR industry. The committee and The Film Daily are but
(Continued on Page 2)
System Scored by Leaders
in Outlining Position
on Question
Maryland's views on percentage
l>0(>kinKs, which the organization op-
poses as unfair to exhibitors, is
shared by at least nine other c.xliiln-
tor associations uf the nation. 1 in^
is disclosed on a survey made, fol-
lowing Maryland's stand against
percentages.
Majority of opinions expressed to
date show a strong sentiment
against percentage. Organizations
which have lined up with Maryland
in opposition to the practice are:
Michigan, Connecticut, Cleveland.
Ohio, eastern Missouri and southern
Illinois. New York City (T.O.C.C),
Oklahoma, Montana and Indiana.
Maryland exhibitors have pledged
themselves to refuse to book picture
percentage pictures, other than in
first runs and has asked other units
to protest against the "insidious ef-
fort of producers to sell pictures on
percentage," calling upon them to
(Continued on Page S)
DEVICE, DEMONSTRATED
Philadelphia — The Bristolphone,
phonographic device which synchon-
izes pictures and sound, was the sub-
ject of a lecture at the Franklin In-
stitute last night. William M. Bris-
tol, president of the Bristol Co. of
Bridgeport, Conn., manufacturers of
(Continued on Page 4)
PUBLIX-LUCASiTARTING
ACTIVITY_1N GEORGIA
Atlanta — -Activity in devclopnient
of a chain of small town theaters
throughout Georgia will get under
way at once with the announcement
of the incorporation of the Publix-
Lucas Theaters^ Inc., at Wilmington.
Delaware. Heading the combine arc
(Continued on Pane 4)
Ten Columbia Branches to
Handle Chaplin Revivals
Columbia has acquired for dis-
tribution in Chicago, Minneapolis,
Washington. Des Moines, Omaha,
San Francisco, Portland. Butte,
(Continued on Page 4)
THE
i^E^
DAILV
Thursday, December 22, 1927
VoLXLIINo. 70 Thursday, Dec. 22. 1927 Price 5 Cents
lOHN W. ALICOATE
Pu'ilisher
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York. N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign. $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way. New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday,
New York. Hollywood. California — Harvey
E. Gausman, Ambassador Hotel: 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest W. Fredman. The Film Renter, 58,
Great Marlborough St., London. W. I. Ber-
lin— Lichtbildbuehne, Friedrichstrasse, 225.
A.M.P.A. Books Santa
for Personal Appearance
Santa Claus gets a break at last.
The A.M.P.A. have signed him up
for the Cafe Boulevard luncheon
today. The entertainment com-
mittee came out of the ether for the
occasion, and have lined up at great
expense a knockout bill of useless
talent. This is a strictly stag affair,
so draw your own conclusions. It
will be run along Sunday school
lines, and each little boy is asked to
bring a Christmas gift from Wool-
worths neatly wrapped in asbestos
and tied with telephone wire, last
year's Christmas necktie gifts barred.
The Sunday school scholars are re-
quested to write a squib of alleged
verse to accompany the gift. These
will be read out loud. Sign your
name to yours — if you have the nerve.
There also will be a sideshow of
freaks, exclusive of the guests. A
$10 gold piece will be under each
guest's plate. But the trick is to try
and find it. Any guy mentioning pic-
tures, films, or otherwise talking
"shop" will be given opportunity to
gracefully take the air — if he's still
conscious.
Keith-Albee Opening Two
On Christmas Eve the E. F. Albee
will be opened on Fountain Square
in Cincinnati by Keith-Albee, cost-
ing $4,000,000 and seating 4,000. The
company will open the Chester in the
Bronx on Dec. 26, seating 3,000.
Gloria Leaves for Coast
Gloria Swanson has left New York
to spend the Christmas holidays in
Los Angeles, and also to be present
at the opening of the new United
Artists theater, Dec. 26.
A Million Feet of
Everything
FILM LIBRARY SCENES
Stone Film Library
220 W. 42nd St. Room 612
Phone Wisconsin 0248
Everybody Helping Fund
(.Continued from Page 1)
the reflection of YOUR generosity.
There is no expense whatsoever.
Every dollar to a worthy cause.
Help make the last few days ban-
ner ones by sending in your check
NOW.
Among the regulars and compa-
nies who added their name to the list
yesterday were: E. J. Lud»-igh, E.
D. Leishman, Roxy, Columbia Pic-
tures, Howard Dietz, Paula Gould,
Joe Seiden, Moxley Hill, and Ben
Cammack.
The time is growing short. The
cause is most worthy. The oppor-
tunity is big. Send in your check
to-day.
Watch This List Grow
Will H. Hays Felix Feist
George Weeks Emo
Ed Schiller Al Boyd
Dr. A. H. Giannini Jack Cosman
Jimmy Grainger Walter Eberhardt
Charles B. Mintz A. E. Fair
Bruce Gallup Bob Lieber
Jim Normanly Cliff Hawley
Don Mersereau Warren Nolan
M. J. Mintz Harold Franklin
Victor Shapiro Sam Zierler
Moe Streimer Frank Sardino
Billy Brandt Joe Seidelman
Red Kann Ned Marin
Dave Bader Tom Wiley
Marvin Kirsch Abe Warner
Leo KlebanoHf Regina Crewe
Tommy Goldberg herb Cruikshank
J. E. Storey Irving Briskin
Frank Walker Earle Hammons
Artie Stebbins John Flinn
Jack Alicoate Eugene Zukor
W. A. Calihan Ralph Kohn
Edna Sussman Richard Saunders
Harry Reichenbach A. P. Waxman
Abe Blank Sam Sedran
George H. Davis A. W. Smith, Jr.
Nathan Burkan Orson Kilborn
Ned Depinet x. J. Connors
William Massce Si Seadler
William La Portes Sam Spring
Bert Adler Executive
Eddie Gramger Harry Buckley
R. A. Rowland Bruc« Johnson
Mrs. Harry Reichenbacbjoseph Vogel
The Film Bureau e. W. Kramer
Harry Buxbaum Sigmund Moos
W. Ray Johnston joe Hornstein
Al Lichtman Sydney Cohen
Jerry Beatty Harry Warner
A. Pam Blumenthal pred Quimby
W. F. Rodgers Ben Rosenbaum
li,-^; ^'■^^^ Carl E. MiUiken
Elizabeth B. Perkins Harry Scott
Eureka Amusement Co phil Reisman
Emil Bernstecker pred Rothenberg
Da\'d Loew Jules Levy
E. M Schnitzer Kinograms
Joe. J. Lee j^gt Rothstein
J. Homer Flatten jesse L. Lasky
Dave Bernstein Charlie Einfeld
L\^°^^"'S r ,. Kathrin Salsbury
S?f.?-^' ?• ^esenfeld Dave Chatkin
Eddie Saunders p^j caryn
Bob Lynch jj^o^ Schwartz
Oscar Neufe d ^ c. Boothby
Walter Lindlar ^ p Cuimond
Barnes Printing Co. Arthur Loew
rf«L r">h Courtland Smith
Cresson Smith m-n- _ u ,„.,„„_
Joseph Coufal p 'R^^iJ^n^
Weiss Brothers S; ^ J^"""
Max Roth )?'•,? V^^^^?"
L. B. Metzger S" /a ^H"1^''
Louis Phillips Pat Campbell
Leopold Friedman \, '• Altman
Walter Futter Alex Moss
Gabriel Hess Abe Mayer
W. J. German A. H. T. Banzhaf
Henry Ginsberg A Friend
C. C. Pettijohn A Friend
Budd Rogers A Friend
M. C. Howard S. A. Moross
Arthur Kelly Emanuel Cohen
Jack Fuld Film Exchange, Inc.
Chas. G. iStrakosch William Cohen
Lila Belle Stebbins A Friend
Jerry Stebbins Adolph Zukor
Anonymous Al Ruben
Anonymous Hy Daab
Hugo Kessler John McCormick
Joe Schnitzer J. T. Richards
Dave Miller N. L. Manheim
Bill Nolan Tom Gerety
W. S. Butterfield Lee Ochs
Charles C. Moskowitz A. 'S. Kirkpatrick
Bob Wolf
Thomas P. Mulrooney
Irene F. Scott
Joe Simmonds
Friend of Danny's
E. B. Hatrick
Sam Dembow, Jr.
Lesan Advt. Agency
John Clark
A Friend
Sam Eckman
Anonymous
Al Harstn
George Schaefer
Saul Rogers
Lee Marcus
W. A. Downs
E. J. Ludvigh
E. D. Leishman
Roxy
Columbia Pictures
Howard Dietz
Paula Gould
Joseph Seiden
Moxley HUl
Ben Cammack
Five Theater Pool in
Atlanta Moving Along
(.Continued from Paije 1)
houses mentioned are the Howard
(Publix), Grand (Loew's), Capitol,
(Universal), Metropolitan (Indepen-
dent) and the Georgia (Keith).
It appears that the overseating
problem is not the only one which
the management pool seeks to over-
come. The pyramiding of enter-
tainment costs through competition
for stage numbers which the the-
aters offer each other will be cur-
tailed under the plan. Behind the
entire move is the desire to cut over-
head which is piling up because of
this pyramiding process. It is felt
that, if by agreement, the cost of
shows can be held to some sort of
a reasonable figure, there will be no
falling off in patronage from the pub-
lic since all of the principal theaters
in the city are to be parties to the
same understanding.
12 Talking Film Deals on Coast
Twelve additional theaters. on the
Pacific Coast controlled by West
Coast Theaters, are to be equipped
to show Vitaphone and Movietone
productions, contracts for the installa-
tion of Western Electric equipment
having just been closed. Equipment
has already been, or is in process of
being installed in three other theaters
of the West Coast circuit.
Clare Foley Transferred
Clare Foley, secretary of the Pitts-
burgh Film Board of Trade, has been
transferred to San Francisco, where
she will succeed Milton Nathan. The
latter, after Jan. 1, will represent the
'Frisco board as attorney. Audrey
Lj'tell is the new secretary in Pitts-
burgh.
Sell Ottumwa Theater
Ottumwa, la. — M. Millisack has
sold the Orpheum to Sorpkin &
Sosna.
AMALGAMATED
VAUDEVILLE AGENCY
Attractions for
Picture Theatres
Standard Vaudeville Acts
1600 Broadway, New York City
Phone Penn. 3580
Presentations
Add Capitol Acts
Three more features have been
added to "Winter Frolic," the revue
at the Capitol. They are Bailey &
Barnuni, comedy instrumentalists;
Ewen Hail, Brunswick artist, and
Kim & Ross, specialty dancers.
Fanchon On Talent Hunt
Miss Fanchon, of Fanchon & Mar-
co, is en route to New York from the
Coast to spend several weeks here in
search of talent.
Runaway Four at Detroit
The Runaway Four are appearing
at the Michigan in Detroit, playing
over the Publix time. William Mor-
ris is handling the act.
George Lyons at New Orleans
George Lyons is an attraction at
the Saenger in New Orleans, cover-
ing the Publix circuit.
The nation's
strength is the
nation's health.
Buy
Christmas Seals
and
help preserve it.
THE NATIONAL, STATE, AND
LOCAL TUBERCULOSIS ASSOCI-
ATIONS'OF THE UNITED STATES
two flaming youths
^ "W. C Fields and Chester Conklin have forgotten more about the art of heing genuinely funny than 9.>%
of the screen comedians will ever learn. They are a scream," says a trade paper reviewer. 'fh<' lud is ri<:hll
Team these two rollicking troupers up, give them a refreshingly different story like "T^ () FLAMIISG YOLTHS"
and you've got something! ^ Imagine! A comedv team in a comedy without a Ireiich, a tin lial, cuHhing or a
kick in the pants! Revolutionary? Yes, but very, very funny. Fields as the gabby city slicker who descends on
a hick town to lure the gold out of the inmate's teeth. Conklin as the counlrv sherift who tliinks Sherlock
Holmes was an amateur compared with him. Mary Brian as Fields' cuddly daughter. Jack Lu<lcn as the young
Henry Ford. John Waters Pro. ^ We clocked the laughs. There's one every two minutes. CJ "TVl () FF,AMIN(;
Youths." Fields and Conklin, a REAL comedy team. Your patrons will thank
you for a Happy, Laffy New Year when you give them "TViO FLA.MLNG
YOUTHS"! ^ It takes Paramount to make the honest-to-God team conicilies!
Your experience with "Behind the Front" and its imitators has taught you that.
■
THE
Auditorium Competes
with Orlando Theaters
(Continued from Page 1)
is only 35, church elements backed
by certain of the business interests
in town, have taken over the Civic
Auditorium and are exhibiting pic-
tures nightly. The scale is 25 cents
for families and 10 cents for indi-
viduals. Product is understood to
have been made available by na-
tional distributors.
Church interests are urging fami-
lies to attend the Auditorium, using
as one argument the fact that all
pictures booked in are first sub-
mitted to a censorship exercised by
the church. The Beacham, one of
the three theaters controlled by Uni-
versal, recently played "Man, Wo-
man and Sin" to which title con-
siderable objection was raised by
the leaders in this movement against
the regular theatrical exhibitor.
Pictures Only Is Policy
of New U. A., Chicago
Hugo Riesenfeld, managing direc-
tor of United Artists Theaters, an-
nounces from Chicago that in ac-
cordance with Joseph M. Schenck's
announced opposition to vaudeville in
film theaters and in line with his own
presentation ideas, the Chicago
United Artists will offer "the whole
sh^w on the screen." The house
opens Dec. 26.
Kidwell Sells Dover House
Dover, Ky. — E. E. Kidwell has sold
the Family to Pabst and McMillao.
OARY UPS vnucu meati oouaos fob showmen
"The Rough Riders"
(Paramount)
On opening night local Guardsmen
paraded through town to the theater
where they gave an exhibition drill
of close-order marching and manual
of arms in front of theater. This
stunt attracted a huge crowd. After
the exhibition, the guardsmen were
guests of the theater, and many of
the on-lookers followed them inside.
— Emil Bernstecker, Lyric, Jackson,
Tenn.
"The Shield of Honor"
(Universal)
Three thousand newsies clapped
and cheered a special Saturday morn-
ing showing. The Buffalo release
featured the dedication of the picture
to chief of police whose picture was
published. — William Raynor, Lafay-
ette, Buffalo, N. Y.
Ten Columbia Branches to
Handle Chaplin Revivals
(Continued from Page 1)
Seattle and Los Angeles 12 two reel-
ers Charlie Chaplin made for Mutual
some years ago. These revivals, are
"The " Immigrant", "Behind the
Screen", "The Pawnshop", "The
Floorwalker", "Easy Street", "The
Cure", "The Count", "The Adven-
turer", "The Fireman", "The Vaga-
bond", "The Rink" and "One A. M".
Jlmmjartalitg!
Yesterday ^ ^TOD A Y- ^Tomorrow
FAMOUS MUSIC MASTERS SERIES
One Reel Incidents From The Lives Of
Jmmnrtal OIompoa^rB
Issued with Full Orchestrations, Including
Solo Piano and Organ Parts, Synchronized
by Nathaniel Finston and Hugo Riesenfeld
Booked Direct to Theatres Throughout the United States
By
FitzPatrick Pictures, Inc.
729 Seventh Avenue New York
BRYant 8139
Biechele's Wire
"The Directors of the M. P.
Exhibitor Ass'n., of Western
Missouri and Kansas in session
here today have asked me to
wire you that after considering
several communications ad-
dressed to us recommending
our affiliation with some new
organizations and movements,
we have decided instead to ride
along with you and your or-
ganization believing as we do
in your sincerity and ability to
guard our best interests. We
will stand squarely with you
in all your efforts in our be-
half and in behalf of the entire
industry. We are satisfied with
the results of the late Federal
trade hearing. We have also
recommended to our convention
to be held Dec. 12 that we affi-
liate with M. P. T. O. A."
Reaffiliation with the M. P.
T. O. A. was voted by the
western Missouri and Kansas
exhibitor association at its re-
cent convention.
Biechele Says He Has
No Apology on Pledge
(Continued from Page 1)
sign from the contract committee,
Biechele indicates he will not back
down from the stand taken, which he
states was the action of the organiza-
tion he heads.
"I have no apology to .make
for the wire I sent to Mr. Hays," said
Biechele. "The fact that I am a mem-
ber of the contract committee ap-
pointed at the recent Trade Practice
Conference had no connection with
my action. The wire was sent by
me as president of the exhibitors
association of Kansas and Missouri,
under the instructions of the board
of directors of this organization.
"I don't deny the fact that we have
cooperated with the Hays organiza-
tion on legislative matters affecting
the industry as a whole, and hope that
we will always enjoy the full co-
operation of the Hays organization
on all matters that concern both the
distributing and exhibiting branches
of the industry. Without this unified
effort good results could not be ob-
tained.
"And as to my position on matters
within the industry which concern the
exhibitor, I stand on my record as an
independent and unaffiliated theater
owner and president for a fourth
term, of the M.P.T.O. of Kansas-
Missouri and as an active and charter
member of this organization for nine
years."
Publix-Lucas Starting
Activity in Georgia
(Continued from Page 1)
Artiiur Lucas, Publix and Saenger.
As announced in November, the
company will take over the Lucas
houses at Macon, Brunswick and
Valdosta. Houses in key cities op-
erated by Publix are not included in
the deal. Lucas will control a 50 per
cent interest, while Publix and Saen-
ger each will haye 25 per cent.
Thursday, December 22, 1927
Co-operation Way
to Meet Problems
(Continued from Page 1)
facing the industry, in the opinion
of Sam Spring, secretary-treasurer
of First National. The coming year,
like those of the past, brings with
it promise of an advanced position
and greater pro_sperity for the in-
dustry, he writes in an article for
THE 1928 FILM DAILY YEAR
BOOK.
The year also brings into higher
light the problems all have been fa-
miliar with in the past, solution of
which is essential to the security
and stability of the industry, he de-
clares.
"The co-operation of the trade press, ac-
cessory manufacturers and others in col-
lateral lines, is well nigh as important as
that between producers, distributors and ex-
hibitors," he continues. "Slowly, but stead-
ily the picture business is eliminating waste,
harmful competition and destructive distrust
arising from unfair methods of business.
With the establishment of greater confidence
between all engaged in the industry and a
more intelligent understanding of the prob-
lems confronting us all, I am confident that
we shall advance closer toward the common
need — greater profits.
"In the last analysis, the stability and the
future of any industry depends upon profits
which not only give a greater return to
those engaged in the industry, including
stockholders, but also supply the fresh cap-
ital needed for expansion. Unfortunately,
the picture business has not given as great
a return on the capital invested in the past
years despite its wide public support and
interest, as have other industries such as
the manufacture of automobiles, steel, elec-
trical equipment and even public utilities
and railroads. By the elimination of waste
and more intelligent competition, I am sure
we will draw closer to the financial sta-
bility of other industries by establishing
greater profits, and it is not merely size,
but stability and financial security that makes
an industry great.
"Our industry always will need before
all else, more entertaining, novel and inter-
esting-arousing pictures. But we must not
overlook co-operation, better mutual under-
standing and trust, and the intelligent elimi-
nation of waste. Those two combined will
result in greater profits, which in turn spells
stability, strength and success."
"The Outlook," a symposium of
viewpoints on the outlook for the
coming year expressed by leaders of
the industry is a feature of THE
1928 FILM DAILY YEAR BOOK,
to be issued in January.
Bristolphone, Talking
Device, 'Demonstrated
(Continued from Page 1)
recording devices, who perfected the
device, delivered the talk.
The apparatus is controlled from
the projection booth. Bristol's chief
claim advanced for his device is the
fact that he has perfect control over
the synchronization of the sound with
pictures at all times. He declares
he can stop and start sound, break it
any point and likewise pick it up at
any point. The secretary of Franklin
Institute declares the synchronization
to be all that Bristol claims for it.
Emelka Bought By
Banker with F. N.
(Continued from Page 1)
distributing and exhibiting organiza-
tions in Germany.
First National may be embraced in
the deal, in view of the fact that J.
Von Lustig, partner with Richard
Weininger and First National Pic-
tures, Inc., of New York in the
Deutsche Film Unione is the influence
behind the purcha.'ie by Hardy.
THE
Thursday, December 22, 1927
■3^^
DAILY
Exhibitors Hit Percentage Bookings
GUARANTEE PLUS OVERAGE
A JOKE, RICHEY SAYS
Detroit — While the theory of per-
centage may be all right, the idea of
a guarantee above normal rentals,
, plus an overage, is a joke, H. M.
I Richey, business manager of tlie
Michigan exhibitor unit, declares in
I onnnenting on Maryland's stand
against percentage bookings.
"It seems to me there is about as
much sense in attempting to formu-
late rules that will prevent percentage
bookings as there would be to at-
tempt to make a rule that all films
should be sold for $15.00 a picture."
lie declares. "It is purely a situation
lietween the exhibitor and the film
company.
"That percentage booking is wrong
from the exhibitor's viewpoint is ad-
mitted. The theory of percentage
may be all right but the idea of a
truarantee that is more than the price
tiie exhibitor would normally pay
plus an overage in case the picture
might accidently exceed a given
amount is a joke and any exhibijtor
who buys pictures on that basis is
deserving of the cleansing he usually
gets.
"Time and again exhibitors know
that when they wanted to play a
whole group of pictures percentage
they were turned down or if not
turned down on the first group the
producers never came back the sec-
ond time and were willing to play
percentage.
"There is just as much sense in an
exhibitor paying twice as much for
his pictures as he can as to book the
l)est pictures on program percentage.
Most thinking exhibitors turn them
down cold when the idea is sug-
gested. I do not know what can be
clone for the exhibitor who is foolish
enough to sign a guarantee and per-
centage or over-balanced percentage
contracts. I guess he will have to
be placed in the same category with
the exhibitor who buys twice as
many pictures as he can use, the
exhibitor who pay? twice the amount
for a picture as he can take in or
the exhibitor who books two fea-
tures on a day when he only needs
one.
"I think it is more of a campaign
to educate the exhibitor to close
the door on salesmen and companies
who attempt to sell them this way
rather than a useless protest to pro-
ducers and distributors to quit try
ing to sell percentage. The former
will work hut I do not believe the
latter will, get any place.
"Salesmen in Michigan who at-
tempts this antiquated method of
heads I win and tails you lose game
usually have an awfully tough time."
N. y. Opposed
New York's exhibitor
unit, the Theater Owners
Chamber of Commerce, al-
ways has been opposed to
percentage bookings, and
has been on record a num-
ber of years to that effect,
states James Matthews,
secretary of the organiza-
tion, in replying to the
Maryland stand on the
practice.
9 Units Rack Maryland
CONN. OWNERS OBJECT TO
PRACTICE DUE TO TERMS
New Haven. Conn. — Exhibitt>rs of
the state never have taken up the
question of percentage bookings as
an organization matter, but they op-
pose percentage bookings, according
to Arthur H. Lockwood, president
of the state unit. This is- due, large-
ly, he says, to the usual terms upon
which percentage pictures are played.
Personally, Lockwood believes
percentage bookings a "desirable
thing," stating the fairest system is
a sliding scale of percentage, under
which the rate of percentage is in-
creased as the picture's gross in-
creases. This may be a little diffi-
cult to work out, at first, in his
opinion, but he expresses confidence
the method is fairest for both part-
ies.
E. Mo. and S. III. Unit
'Unalterably' Opposes Plan
St. Louis — Motion Picture The-
ater Owners of eastern Missouri and
southern Illinois are "unalterably
opposed to percentage at any and all
times," Louis C. Held, secretary
states. The organization, at its No-
vember convention, adopted a stand
which coincides with that of the
Maryland association.
More statements from exhibitor
leaders on percentaffc bookings are
to be published in future issues of
THE FILM DAILY.
Shoemaker Buys Neb. House
Sterling. Neb. — Max Shoemaker
has purchased the Sterling.
Moore Managing Paducah House
Paducah, Ky. — Harry Moore of
Louisville has been named manager
of the Columbia, succeeding R. R.
Russell, new supervisor of Columbia
Amusement Co.
^ Pcrccntajjc
Opposin
iContinufd from Page I)
make strong representations to abol-
ish "the irritating practice."
Practical unanimity of opinion
against the percentage and guaran-
tee or percentage and overage sys-
tem is contained in viewpoints of
the various organizations aiul their
liadtrs, expressed to date.
Fa rash Gets Schenectady
House; Shirley New G. M.
Schenectady, N. Y. — Farash The-
atrical Enterprises has taken over
the Van Curler from William NL
Shirley, who has purchased stock in
the company and becomes general
manager of the six houses controlled
here, (luy Graves is his assistant.
This marks reuniting of .Shirley and
President Williani W. Farlej' of the
Farash firm, after a lapse of nearly
three vears.
Form Walker Theaters Company
Indianapolis — W'aiker Theaters Co.
has been formed with a capital stock
of 6000 shares no par value. Incor-
porators are Freeman B. Ransom,
Robert Lee Brokenburr and Violet
Reynolds.
Competition Ends at Eureka, Wis.
Fureka, S. D. — Competition ended
here when Charles Silver, who oper-
ated the Park, sold out to Orthwein
c& Bender, who recently opened a
theater.
Klein Denies Liahility
in Suit on Contract
Denial >if any liability tu the Ar-
gentine .American l-"ilni Corp., which
has started suit against the Anirri-
can Cinema .'\..ss'n and the Edward
L. Klein Corp. for non-fulfillment of
contract, was made yesterday by
Louis J. Rosctt, counsel for the
Klein organization. The Rosctt
statement, in pari, says:
"Thr contract l>cl»ccn the ;■■""•- < \mtT-
icaii Cinema A«s'n anil the A \in<-r
ican Film Corp.) ili»tinctl) that
Kilwanl I,. Klein Corii. wa« aLliiii; merely
,is an aKent of the American Cinema Ai*"!-
ciation in ncKotialiiiK the cvnlract. It i<
true that the $4,000 ilepotit wai paid to
E<lwaril I.. Klein Curp. Iiut ai the plaintiff
IcMdw* K<lw.iril I.. Klein Corp. turned over
the amount of the ile|M>»it tu the American
Cinema Ass'n."
Efforts to reach .Albert H. T. Ban-
zahf, attorney for the plaintiff, for a
statement were futile.
Reopen Utah Theater
Provo, Utah. — The Gem has re-
opened after being closed for exten-
sive remodeling and installation of a
new organ.
Combination Policy at Binghamton
Binghamton, N. V. — Manager Fred
Perry announces resumption of com-
bination shows with four acts on the
weeklv bill.
pay for your
Xmas presents
from your share of the
f 1,000 Prizes
for best theatre campaigns
HAROLD LLOYD
in hijecdy »-.-e
■ ^1 Paramount ^J
Mail your campaign BEFORE
MIDNIGHT, DEC. 26™ to"SPEEDY
Harold Lloyd Corporation,
1501 Broadway New York City
??
P/^ILY Thurs.. Dec. 22, 1927
•iUJlf^^IeMU^
All Producers to Use New Pact
Globe Trotters Comedies Planned by New Company— Hudson's First to be "Lady Raffles"— La Pccque's
Next to be Directed by Cruze? — Jack Holt to Make Columbia Series- Other Studio News by Direct Wire
AGREEMENT RATIEIED BY
DIRECTORS OF ACADEMY
All producers will use the new
standard contract covering employ-
ment of free-lance players startmg
Jan. 1. The new form of agree-
ment was ratified by directors of
the Academy of M. P. Arts and Sci-
ences, and represents a signal
achievement for the organization.
As both the producers' and actors'
branches previously had approved
the contract, it now is binding start-
ing the first of the year.
As indicated yesterday, the Acad-
emy does not intend to rest on the
laurels won with the free-lance con-
tract, but intends to bend its efforts
to secure further reforms, covering
all phases of production. Uniform
contracts for other studio workers,
and elimination of a number of al-
leged evils and abuses will be
sought.
Under the new contract for free-
lance players, the "on or about"
clause is defined, and only 48 hours
allowed before or after the date
named. This contrasts with the 72-
hours which heretofore was the us-
ual practice, with this time limit
stretched on occasion. A six day
week of 48 hours is provided as a
basis for salary, provision for ward-
robes and compensation for ward-
robes damaged or destroyed, pro-
vides for payment of one week's un-
earned salary if a player's services
are terminated. In case the engage-
ment starts on location, the play-
er's salary starts with his appear-
ance on the scene, provided 48 hours
has not elapsed from the time the
company arrives on location. Clauses
guaranteeing a player a specified
term of employment, take precedence
over the clause providing for termi-
nation of a player's service.
"The Whip" Bought by F. N.
First National has purchased rights
to "The Whip," which will be pro-
duced with a star cast.
25 New Offices
Twenty-five new offices, de-
signed to house the comedy de-
partment, are under construc-
tion at the Fox studios, in ac-
cordance with the company's
expansion program, calling for
an outlay of $750,000 in studio
improvements.
Holt Signed
Jack Holt has been signed
by Columbia for a new series
of pictures. Work on the first
starts in two weeks.
James Cruze to Direct Rod
La Rocque's Next Picture?
James Cruze is expected to direct
the next Rod La Rocque picture for
De Mille, following "Hold 'Em
Yale," the star's current vehicle.
Murray Gets M-G-M Lead
James Murray has been cast for
the lead opposite Joan Crawford in
"The Big Ditch," which M-G-M is
preparing to produce from the Laur-
ence Stallings original.
"The Cop" to be Directed by Crisp
Donald Crisp is to direct "The
Cop" for Cecil B. De Mille in which
William Boyd is to be starred.
Fritzi Ridgeway 111
Fritzi Ridgeway is confined to her
home with an infected foot caused by
stepping on a spike.
Signed Opposite Maynard
Virginia Brown Faire has been
signed to appear opposite Ken May-
nard in "The Canyon of Adventure,"
which Al Rogell will direct for First
National. In the cast will be Eric
Mayne, Theodore Lorch and William
Franey.
Paramount Signs Stone
Lewis Stone has been signed by
Paramount for a role in Emil Jan-
nings' "The Patriot."
New Dane-Arthur Film Set
"Detectives" is the title of the next
co-starring vehicle for Karl Dane and
George K. Arthur, following the
completion of their current M-G-M
production, "Monkey Business."
Chester Franklin will direct.
New Player in La Plante Film
Ruth Hurst, erstwhile extra girl
who is being groomed by Universal
for stardom, has been cast in Laura
La Plante's "Home James," which
William Beaudine is directing. Mor-
ton Blumenstock adapted the script.
In the cast are Charles Delaney,
Jimmy Harron and Arthur Rankin.
Mayer Titling "Whip Woman"
Edward Justus Mayer is titling
"The Whip Woman," which Allan
Dwan directed for Robert T. Kane.
JEAN DE BRIAC TO STAR
EOR NEW COMEDY EIRM
Guiding Spirit of Globe Trotters
Comedies, Inc., has been formed to
produce comedies, to be started after
the first of the year. Samuel Rabin-
owitch is president of the new firm,
which plans to issue stock. Jean
De Briac is vice president; Myer
Frank, treasurer; Lester Roth, sec-
retary; Thomas Noris, director and
business manager.
Jean De Briac is to be starred by
tlie company which will produce at
Universal City. Executive offices at
3198 W. Seventh St.
Hudson to Supervise 'Lady
Raffles' as First Columbia
Earl Hudson will supervise "Lady
RafTles" as his first assignment for
Columbia Pictures. Roy Neill will
direct with Estelle Taylor playing
the lead. The story is by 'Elmer
Harris. Upon completion of the
picture. Miss Taylor is expected to
appear opposite George O'Brien in
"Honor Bound" for Fox.
Circus Performers Signed
F. W. Murnau has signed the Fly-
ing Condonas, quartette of aerialists
of Ringling Bros.' Circus, for appear-
ance in "The 4 Devils" for Fox.
Spending Christmas on Location
"T'he Red Dancer of Moscow"
company will spend Christmas on
location at Victor, Ida. Raoul Walsh
is directing the picture for Fox with
Dolores Del Rio and Charles Far-
rell as leads.
"Skinner's Big Idea" Started
Lynn Shores has started produc-
tion of "Skinner's Big Idea" for
FBO. Henry Irving Dodge adapted
the play. In the cast are: Bryant
Washburn, Martha Sleeper, Charles
Wellesley. Hugh Trevor, Ole Ness,
William Orlamond and James Brad-
bury.
Columbia Assigns Seitz
George B. Seitz has been assign-
ed direction of "The Wife's Rela-
tions" in which Shirley Mason will
star for Columbia. This is Seitz's
fifth Columbia production of the
year.
Monte Blue in M-G-M Film
M-G-M has assigned Monte Blue
for the lead in "Southern Skies,"
which Robert Flaherty is producing
in the South Seas.
A Little
from ''Lots'*
By RALPH WILK
Hollywood
ERIC VON STROHEIM is a
master horseman and his ability
as a rider is much on display in
"The Wedding March," which will
be released by Paramount. Von
Stroheim enacts the role of an Aus-
rian cavalry officer.
Arthur Guy Empey celebrated his
birthday Sunday afternoon by at- ^
teyiding a tea given by Alice Cal-
houn's guests iyicluded Rita Kissen,
wetl known newspaper ivo^man, who
is ivriting a play. One of the fea-
tures of the party was a trailer,
showing various stars bidding good-
bye to D. Cook, the band leader.
Victor MacLaglen, Charles Mor-
ton, Ivan Lebedeff. Thelma Todd,.
Rosa Rosanova, Olga Calve, William
Darling, Baron Valentine Mandel-
stamm, Joe Striker and Lou Maran-
gella were among those who made
"whoopee" (credit Walter Winchell)
at the Russian charity entertainment
Saturday. Michael Vavitch, one of
the best character actors in the film
colony, displayed his versatility by
directing the singers.
Richard Dix is wondering
whether the fact that he is
drawing salary while playing
the part of a golfer in "Sport-
ing Goods," will make him
classed as a professional golf-
er. Richard is a crack golfer
and usually covers a course in
the low eighties.
Lane Chandler got his first view
of the Paramount studio as a driver
of a sight-seeing bus. Later, he be-
came a service station operator, and
on his ofif shift, he made the rounds
of the casting offices. Lane finally
"broke the ice" and is now one of
the busiest leads on the Paramount
lot.
♦ ♦ *
The "spiritually happy"
ending is the newest develop-
ment in pictures. To be spir-
itually happy, the final fade-
out of the picture comes on a
scene that is physically trag-
ic, but has its spiritual com-
pensations. Emil Jannings'
"The Street of Sin" and "The
Last Command," as yet mm-
released, are examples of
this.
THE
Thursday, December 22. 1927
M
■^tl
PAII.Y
LAST MINUTE DEVELOPMENTS IN
THE INVESTMENT FIELD AND THE
DAYS QUOTATIONS ON FILM ISSUES
Financial
HOW BANKERS VIEW MOTION PIC-
TURES—WEEKLY RESUME OP IN-
DUSTRY'S FINANCIAL STRUCTURE
3RD QUARTER SECOND
BEST IN EOX HISTORY
Net income ol §902,166, after Fed-
eral taxes^ for the third (luarter of
1927, is reported by Fox Film Corp.
This is equivalent to $1.80 a share on
Class "A" and Class "'B" stock out-
standing, niakint; it the second best
quarter the company has ever en-
joyed. This is in contrast to the usual
third quarter business which, for the
company, normally is the poorest of
the year.
For the first nine months of 1927
the net, after Federal income taxes,
is $2,273,455 or $4.54 a share.
Gross income from the United
States and Canada, for the fourth
quarter of 1927, is expected by tlie
company to be more than 35 per
cent, greater than the same period of
last year.
3 schemeot"mostby
F
By EDWARD L. GREENE
This is the second of a series of
articles by Edward L. Greene, gen-
eral manager of the National Better
Business Bureau, outlining the ef-
forts of the bureau to prevent sale
of fraudulent film stock. The
bureau's work should be endorsed
by everyone connected with the in-
dusti-y. These articles material to
help spread warnings against fake
schemes, ivhich serve to discredit
worthy film financing.
Countless schemes investigated by
the national and local Better Busi-
ness Bureaus have shown three types
to have been apparently the most re-
munerative for their perpetrators. The
attempts of the fake "motion picture
company" which seeks to enlist the
assistance of public-spirited business
men and Chambers of Commerce
in disposing of- stock for the alleged
purpose of building a "motion pic-
ture studio," have been many. So-
called "acting schools" and "scenario
schools" were prolific.
Theatre Brokers
WE
Buy — Sell — Lease
Promote — Finance
Motion Picture Theatre Anywhere
Soffennan Bros., Inc.
1560 B'way New York City
Phone Bryant 3607-8-9
Paramount and Both Fox
Issues Recent Star Actors
By WILLO
Paramount and both Fox issues have held the center of tlie Wall
.Street stage during last few week's trading. Paramount common with an
aggregate turnover of 82,800 jumped SYi points since Thursday when tiie
stock closed at 108. Yesterday with a total sale of 38,600, a net gain of
2^4 over preceding closing was registered. Reports from financial circles
state the stock earned well over its annual dividend on 567,211 average coni-
nion shares. A new expansion move is expected by the Street soon.
Fox ".\" rallied from 7%Yi to new iieights when tlie market closed
yesterday at 85. On a heavy turnover Tuesday an appreciai)lc gain of
four points was chalked up, listing the new figure as record high. Yester-
day 14,000 shares changed hands and a gain of 1 point over Tuesday's
final registered. Announcement of plans for merging Fox theaters and
film stocks, a move which has been going on for some time, captured some
attention of Wall Street and spirited buying ensued. Final announcements
of combining the stock will be made soon, it is expected.
First National dropped back to 104^ while Loew ended the week with
1-V^ lower than last Thursday's closing. This is ex-dividend. Paramount
rights sold yesterday at 2%. M. P. Capital held steadily at 8'/l. and Pathe
"A" closed yesterday at 21^. Yesterday's closings follow:
High Low Close Sales
Anier. Seat. Vtc 40
*Amer. Seat. Pfd .... 48
♦Balaban & Katz .... f^%
*Bal. & Katz Vtc .... 7iM
Eastman Kodak 167 166 166^ 400
*Fastman Kodak Pfd .... 130
fFilm Inspection 4"^ 4j/$ 4J^ 100
♦First Nat'l Pfd .... 104^
Fox Film "A" 85H 84/^ 85 14.000
fFox Theaters. "A" 23^ 21^ 21^ 4,000
♦Internat'l Project 10
ttKeiths 6s 46 100/. 100^^ 100^ 6
Loew's, Inc 57^ 57 57 2.700
ttLoew's, 6s 41ww 106>.i 1055^ 105^^ 21
ttLoew's, 6s 41 x-war 99 98^ 99 7
*M-G-M Pfd .... 25
*M. P. Cap. Corp .... 8^4
Fathe Exchange ^Y* '^H 4f4 200
Pathe Exch. "A" 22 Zl'A 2\H 700
ttPathe Exch. 7s 37 80'4 80 80 13
Paramount F-L 113/^ 111?^ 113/. 38,600
♦Paramount Pfd .... 12l5i
tJPara. Bway. 5}^s 51 102 102 102 2
♦♦Roxy "A" 28 26
♦♦Roxy Units 32 29
♦♦Roxy Common 7'/i Syi .... . ■ ■
♦♦Skouras Bros 36 35
Stan. Co. of Amer 53 51^ 525^
fTrans-Lux Screen 4% 4 4 1.500
♦♦United Art. Common 15 14
♦♦United Art. Pfd 85 80
♦Univ. Pictures 26^^
Univ. Pict. Pfd 100^ lOOj^ 100J4 30
tWarner Bros H 10^ 10^ 2.000
Warner Bros. "A" 19.H 18^ 19 3.700
* Last Prices Quoted ** Bid and Asked (Over the Counter)
t Curb Market tt Bond Market
NOTE: Balaban & Katz is listed on the Chicago Board. Skouras on the
St. Louis Stock Exchange and Stanley Company in Philadelphia. All
other issues listed above are traded in New York.
NEW PARAMOUNT HIGH
PREDICTED ON STREET
New hinii lor l'aruni<iiMit is lu-inn
predicted on the Street, accordiiik'
to the fwiancial editor of "The Post"
who reports the stock gives indica-
tions of being in process of steady
accumulation by mtcrests in close
touch with its affairs.
".'\t top levels the stock was within
striking di'stancc of the best prices
of the year," he states. Large scale
jjuying was accompanied by predic-
tions that results for the first quar-
ter of 1928 would prove highly satis-
factory. In quarter conversant with
the situation it was contended that
the current accumulation was a fore-
runner of a move which would carry
the stock to levels more in keeping
with its position as an $8 dividend
payer.
Stock Rights Expire Dec. 27
Rights to subscribe to Paramount
stock expire Dec. 27. Under the stip-
ulation, 600 rights entitle the holder
lo subscribe for 100 shares at 98!/j.
Interest charge on the rights is small-
er than on the stock and parity is
the same.
Incorporate Community Theater
West Allis, Wis. — Community
Theater, Inc., has been incorporated
to operate the theater recently pur-
chased. Incori)orators are H. B.
Mortimer, William F. Pabst and C.
W. Nebel.
EDWARD B. SMITH
&C0.
Mimherj Ntw York, Phitadtlfhia
and Boston Stock. Excbangtt
Corporate
Financing
Philadelphia
New York Boston
>
ENTRY
<
ee
Iflc^ TVvndei^ut ^i^v^enUcm"^
«•
■•^- H ^ '
4^1^ A\5ii. Coke
)vudmg fumd (^a cm
> >>
St ^4
Oct. Sra.. i^'
EUlla.. ?»•
,. . carefully ^X^'^^l^^ to st*te^^^*
for tto.9r« * i«ves oi o^r t^
1 caunot ^«J:f,,rsatisfactorlly '^^^,^,3.
^^''^^ lud to say *^^"f aU our tY^atres.
i ^ ^''Sfety control itx all
3.utry safety ,,ess you deserve. 1
^MisYxing you ^^ ^
to remain
respectfully yo^^'
very r®^^
preside*^**
CO BPOBATlOt
13fh and Cherry Sto., PHILADELPHIA 1560 Broadway, NEW YORK
And All Branches of
NATIONAL THEATRE SUPPLY COMPANY
*
!
Can be attached to any projector. Costs only a few cents a day
1/
:^e NEWSPAPER
^yplLMDOM
ALL THE NEWS
ALLTUE TIME
VOL. XLII No. 71
Friday, December 23, 1927
Price 5 Cents
NEW TALKING FILM IS
CALLEDJUCCESSFOL
Production of Pictures to
Start Immediately
at Waterbury
IMiiladelpliia — Hearers who at-
tended the demonstration of tlie
Bristolphone, product ot the \V. H.
Bristol Co., Waterbury, Conn., pro-
lounced the new talkiiif? picture de-
:vice a success. The demonstration
.\as made at the Franklin Institute.
With the successful demonstration
:oiiipIeted, the Bristol tirm immedi-
itely intends to launch production of
:ommercial and educational pictures
It its studio at Waterbury.
Method of operation of the Bristol-
iie was described by lantern slides
It the demonstration here. FoUow-
iitr this were demonstrations of th^
•iMl'Pnt ami. talking rii'-tnr>»«
1 he Bristolphone operates on a
iniiciple similar to the Vitaphone, the
uaiii difference being that the device
> yot directly connected with the
jfojector, but is attached by the use
)f wire cables. It is located in the
jooth and operated by the projec-
ionist. Another, and what is con-
(ContinKCd o>\ Page 2)
— Merry Xmas —
e 3,800 SEAT HOUSE
IS PLANNED_AT TORONTO
Toronto, Ont. — A new downtown
ilm palace, seating 3,800 is in pros-
lect here on a site on Temperance
Jt. which would include the present
impire, owned by Mrs. F. W. Stair,
formerl/ a burlesque house, the Em-
lire has been presenting repertoire
tock for the last two years.
— Merry Xmas —
tEORGANIZATION OF
KELLEY m COMPLETE
Jersey City — Under the leadership
>f its new president, Max Hand-
cheig], inventor of the Handscheigl
olor process which has been merg-
d with Kelley Color Films, Inc.,
he latter is planning further devel-
>pmeSit. Other new officials are:
ice president and general manager,
oseph B. Harris, Jr.; secretary,
Jeorge P. Kelley; assistant secre-
iry, D. M. King; treasurer, Joseph
i. Harris, Jr., treasurer; assistant
(Continued on Pag* 6)
Quota Bill Becomes Law in England;
Curtails Market for American Films
Provisions of Quota
London — Quota for exhibitors ranges from 7^2 per cent in
1929 to 20 per cent in 1938, while distributors' quota is graduated
from 5 to 20 per cent over the same period. Year to year percent-
ages are, for year ending:
Distributors' Quota
March 31, 1929
1930
1931
1932
1933
1934
1935
1936
1937
1938
75/2 per cent. Sept,
10
10
15
17'/2
171/2
20
20
20
Exhibitors'
30, 1929 . .
1930 . .
1931 ..
1932 . .
1933 . .
1934 ....
1935 . .
1936 . .
1937 . .
1938 . .
Quota
5 per cent.
7'/2 "
7'/2 "
10
12'/2 "
15
15
20
20
20
LOEWENTERS INDIANAPOLIS
FIRST RUN FIELD IN JAN.
Indianapolis — Loew's will invade
the local first run field in about six
weeks, reopening the Palace with a
picture and stage Ijand policy similar
to that of the Capitol, New York, ac-
cording to Joseph R. Vogel, general
representative of the company.
Vogel is here with a decorator for
(Continued on Page 6)
— Merry Xmas —
"Bill" Shirley Named Head
of Schenectady Company
Schenectady, N. Y. — William Shir-
ley has been elected president of
Farash Theatrical Enterprises, suc-
(Continued on Paye 6)
FOX MERGER IS TERMED
LOGICAL AND FEASIBLE
"Logical and feasible" is opinion on
the Street with respect to reported
plan to amalgamate Fox Film Corp.,
and Fox Theaters. Major stock-
holders already are understood to
have reached agreoanent for exchange
of stock in the two firms. Three and
one-half shares of Fox Theater, for
(Continued on Page 0)
— Merry Xmas —
Sam Dembow, Jr., Elected
Publix Vice President
Sam Dembow, Jr., assistant to
Sam Katz, Publix president, has been
elected vice president of the com-
(Continued on Page 6)
Stanley- A.M. P. A. Give
$500 to Relief Fund
Yesterday was the best day so far for the FILM DAILY
RELIEF FUXD. The fund has now reached well over five
thousand dollars and is a splendid tribute to those regular fel-
lows in New York film circles who sent in their contributions to
help this worthy cause. There are only two days left to do your
bit. It is your finest Christinas opportunity. Send in your check
to-day.
The bright spot yesterday was the Stanley check for five
hundred dollars which was turned over to Bruce Gallup and Bert
Adler of the A.M. P. A. which, in turn on behalf of that aggressive
(Continued on Page 4)
All Distributors .Made to
Include British Films
on Programs
By EHNEST W. PRLDMAS
Editor "The Daily film Htnter"
London (By Cable) — The Cinema-
tograph Films Act, 1927 — conimonly
kiuiwn as the quota bill — received the
king's assent yesterday and is, there-
fore, a law. It becomes etleciive Jan.
1, l'>28 and will continue in force
until Sept. 30, 1938.
The quota makes it compulsory for
distributors to include British pictures
in their schedules and for exhibitors
to show British pictures on their
screens. For the year ending March
,51, 1929 the former must include 7}^
per cent British pictures, increasing
it to 20 per cent for the vear end-
ing March 31, 1938. The exhibitor
is compelled to screen five per cent
of British films during the year end-
ing Sept. 30, 1929 and 20 per cent by
the year ending Sept. .30. 1938. The
enactment of the statute was, of
course, anticipated.
Part One of the bill deals with
(Cmitinued cm Page 6)
— Merry Xmai —
TO
BRITISH jRADING PLAN
London (By Cable) — Opposition to
the trading plan, promulgated by the
Cinematograph Fxhibitors AssV.., is
growing among members of the or-
ganization's branches. The rising
tide of opposition bespeaks "hard
sledding" for the program outlined by
independent exhibitors to combat the
(Continued on Page 6)
— Merry Xmas —
Sunday Shows Threatened
Despite "Blue" Law Repeal
Warreiisburg. Mo. — .Mth.^ugh the
city council has repealed the "blue"
ordinance, this city may be deprived
(Continued on Page 2)
— Merry Xmas —
No Papor Monday
There will be no issue of
THE FILM DAILY on Mon-
day, Dec. 26, in view of the
fact that Christmas Day falls
on Sunday.
tHC
I
Friday, December 23, 1927
VoLXLII No.71 Friday, Dec. 23, 1927 Prices Cents
JOHN W. ALICOATE
Publisher
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
po&toffice at New York. N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.()0. Foreign, $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday,
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel: 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London, W. I. Ber-
lin— Lichtbildbuehne, Friedrichstrasse, 225.
Financial
The tendency among film issues in yes-
terday's market was downward, but only
fractional in extent. Both Fox stocks, which
have been commanding much attention lately,
practically ceased their upward movement,
Fox Film "A" dropping one point to an 84
close. Fox Theaters "A" made a quarter-
point rise.
High
. 40
Low
40
Am. Seat. Vtc...
*Am. Seat. Pfd..
•Balaban & Katz.
*Bal. & Katz Vtc
Eastman Kodak
East. Kodak Pfd. 29
*tFilm Inspection. ..
♦First Nat'l Pfd.
Fox Film "A"
tFox Theaters "A"
"Intern'l Project. .
*ttKeiths 6s 46 ..
Loew's, Inc
ttLoew's, 6s 41ww.l06
ttLoew's,6s41x-war 99
*MG-M Pfd
*M. P. Cap. Corp
*Pathe ■ Exchange
Pathe Exch. "A". 21 J4
ttPathe Exch. 7s37 80
Paramount F-L ..115^
♦Paramount Pfd
ttPar.Bway.5>^s51.102^ 102
.165;
84^
22/2
57/2
Close
40
48
60^
.... 73-4
164M 165^
29
.83 J4
21 ?i
5754
105J4
98M
21
80
112J4
•Roxy "A" 28
*Roxy Units 32
**Roxy Common . . TYz
**Skouras Bros. . 36
Stan. Co. of Am.. 53
tTrans-Lux Screen 4
••United Art. Com. 15
••United Art. Pfd. 85
•tUniv. Pictures
Univ. Pict. Pfd. 101 "4
tWarner Bros. ... 10^4
Warner Bros. "A" 19
26
28
6J^
35
51M
13
80
lOOH
10J4
1854
29
4^
10454
84
22
-10
100^
57^
105M
9854
25
8>4
454
21
80
113
1215i
10214
Sales
200
1,400
10
5,700
4,100
3,500
5
36
1,700
13
33,800
S3
26'A
I100}4
10 ■/2
1854
200
60
2,000
1,900
•Last Prices Quoted •*Bid and Asked (Over
the Counter)
tCurb Market ttBond Market
NOTE: Balaban & Katz is listed on the
Chicago Board; Skouras on the St. Louis
Stock Exchange and Stanley in Philadelphia.
CaU
WAFILMS, Inc.
Walter A. Futter, Pres.
for
Library Stock Scenes
New York Hollywood
130 W. 46th St. c/o Leon Schlesinger
Bryant 8181 1123 No. Bronson Ave.
or NORTHWEST
T
BOARD
Seattle — New officers of the North-
west Fihii Board are: L. A. Samuel-
son, (Pathe), president; Wallace
Rucker, (Edu.), vice president; with
Carl Stearn, (Warner); D. J. Mc-
Nerney, (U.A.); Ben Fish, (M-G-M),
as trustees. Appointments for the
first quarter, to serve on the arbitra-
tion board are: Matt Aparton, (Uni.);
Carl Stearn, and Ben Fish. Alter-
nates are: A. H. Huot, (FBO); and
William B. Kelly, (Columbia).
— Merry Xmas —
Sunday Shows Threatened
Despite "Blue" Law Repeal
(Continued from Page 1)
of Sunday shows, through activity of
the state's attorney who has an-
nounced he will invoke the antiqu-
ated state statute to close the Star
on Sundays.
Such a course, will be followed by
retaliatory move on the part of R.
M. Shelton, Star owner, who says
he will insist the lid be clamped tight
if his theater is forced to close on
Sunday. This \vill mean that all ac-
tivity, except that of necessity or
charity, will come under the ban.
The ctiy council of Warrensburg
a month ago repealed an old city
ordinance forbidding Sunday shows.
Three weeks later the Warrensburg
Ministerial Alliance presented a peti-
tion to the council which they alleged
had been signed by 500 persons re-
questing a reconsideration. The
councilmen refused to be intimidated
and decided to stand pat, after which
"blue-noses" appealed to the county
prosecutor.
- — Merry Xmas —
New Talking Film Is
Galled Successful
(Continued from Page \)
sidered the most important difference,
is that with Bristolphone the opera-
tor has what this correspondent re-
gards as almost perfect control of
synchronization. This was demon-
strated when the timing was thrown
out of gear and put back into syn-
chronization at the will of the oper-
ator. The sound, in the opinion of
this correspondent, was very clear
and the tonal qualities well nigh per-
fect.
Bristolphone is to be made in two
sizes, one for picture theaters and the
other for educational and commercial
institutions.
• — Merry Xmas —
Beatty Guest at Luncheon
Jerome Beatty yesterday was
feted at a luncheon attended by his
associates at the Hays office, includ-
ing Will H. Hays, to mark termina-
tion today of his connection with
the organization from which he re-
signed to become director of adver-
tising, publicity and exploitation for
First National.
— Merry Xmas —
Winston at Loew K. C. House
Kansas City — C. L. Winston has
succeeded William Bishop as direc-
tor of publicity for Loew's Midland.
And That's That
By PHIL M. DALY
THE A.M.P.A. Sunday School
threw its Christmas Party yes-
tiddy at the Cafe Boulevard. The
Christmas spirit was in every heart
and some other spirits on the breaths
of a few guys we could mention.
— Merry Xmas —
Santa Claus was there without
his whiskers. Now all the little
settlement urchins of the A.M.P.A.
know that the old bozo is really
Grandpa Bruce Gallup. Sunday
School Superintendent Leon Bam-
berger read his own Opera before
anybody could stop him. It was a
theme of Pure Passion he stole from
a discarded Paramount press book.
The Sunday School class kept cheer-
ing continuously, so Leon's voice
was drowned. It was probably all
for the best.
— Merry Xmas —
Little Tommy Wiley from the Gas
House district picked out his doe-
ray-me-far with one finger on the
piano, and did it all over again with-
out the slightest encouragement from
the dazed audience. But the second
time he did it with his left thumb.
However, the Christmas spirit saved
him. Every little child could be seen
muttering "Peace on earth, good will
to men" as the light of murder shone
in its eyes.
— Merry Xmas —
Then Hop Hadley, a cute little
tot in a Lord Fauntleroy costume,
sang a couple of Christmas carols
in a sad voice. Everybody cried.
Those naughty twins. Jack Trop
and Dave Bader, swore.
— Merry Xmas ■ —
Lon Young, a Gotham youngster,
did some monkey shines with a pack
of Sunday School text cards. Then
he said he had a real magician's
stunt if somebody would loan him
a half dollar. Some sucker did.
Lon passed him back a lead slug.
— Merry Xmas —
Pat A. (Pathe) Parsons, a child
of great promise, opened his mouth
wide and let go in a voice chuck
full of gin^uine emotion. The lad
accompanying at the piano fell un-
conscious.
— • Merry Xmas —
That precocious youngster Willie
Mack told a lot of stories in the
best Sunday School manner. When
he finished Superintendent Bamber-
ger patted him kindly on the head
with his gavel.
— Merry Xmas —
George Harvey disguised as
Peter Pan did a Fairy Dance. But
when kids in the front row started
chucking him pennies, the act was
off.
— Merry Xmas —
Then all the Sunday School schol-
ars received gifts from Santa Claus
Gallup. Nice little uplift verses ac-
companied the treasures. Santa
Claus himself was presented with
a farmer's lantern — a symbol of the
Light and Happiness he has brought
into the lives of these poor little
A.M.P.A. settlement orphans.
Ed Grainger in N. Y.
Ed Grainger is here from the
Coast to work with David Butler on
a story dealing with experiences of
the newsreel cameraman .which Fox
will produce in New York and in
Florida. Grainger is the son of
James R., general sales manager of
the company, and has been serving
as assistant director on the Coast.
— Merry Xmas —
Remodel New Market Theater
New Market, la. — The New Mar-
ket has reopened here after undergo-
ing complete remodeling.
STAR
STORY
PRODUCTION
100%
<cr3
Make your Box-Office a real
Christmas Present. BOOK
IT NOW!
Exchanges Everywhere
LUMAS rilM CORPORATION
1650 B'way, N. Y. City.
Foreign Rights
British & Continental
Trading Co. Inc.
THE
! Friday, December 23, 1927
DAILY
What They Want
In Their
Xmas Stockings
DICK ROWLAND, a pack of bridge cards containing
all aces and kings. — ROXY, five more Roxy theaters
to manage. — H. J. YATES, a few more laboratories. —
CLIFF HAWLEY, a home on Long Island Sound.— SYD-
NEY COHEN, another Trade Practice Conference.—
SAM GOLDWYN, another "Stella Dallas."— ADOLPH
ZUKOR, set of golf clubs that will break ninety.— EL-
MER PEARSON, a winter film golf tournament.— AL
LICHTMAN, more members for M. P. Club.— BILL,
MARTIN, ARTHUR, GEORGE, HERB, SIME, more
trade paper advertising.— HOWARD DIETZ, more Para-
mount Buildings to throw his magic lantern on. — HAR-
OLD FRANKLIN, a trip to New York.— JESSE LASKY,
cheaper but better pictures.— EUGENE ZUKOR, hand-
ball gloves that don't miss 'em.— WATTY ROTHACKER,
a trip to Europe. — BOB COCHRANE, an outdoor winter
tennis court. — JIMMY GRAINGER, some other place to
sleep than a Pullman car.— RALPH POUCHER, another
six day bicycle race.— ARTHUR LOEW, another bull
market. — P. A. PARSONS, a sure catch fishing pole. —
DR. A. H. GIANNINI, twenty more bank branches. — JOE
KENNEDY, another Harvard Movie Faculty.— JOHN
McGUIRK, several thousand more theaters. — EARLE
HAMMONS, another Rolls Royce.— BILLY BRANDT,
better and cheaper i)ictures.— GEORGE EASTMAN, to
bag an elephant.— DAVE BERNSTEIN, a new adding
machine.— BOB RUBIN, a non-skid Hispano.— HARRY
BRANDT, a baby carriage —VICTOR SHAPIRO, a trip
to Los Angeles.— HAROLD LLOYD, golf balls that go
straight.— TOMMY MEIGHAN, to see Great Neck again.
—JACK COHN, a year round football season.— HENRY
KING, another prize winning golf outfit. — RICHARD
DIX, a Paramount studio in New York. — NICK
SCHENCK, another "Big Parade'.— NAT ROTHSTEIN,
a larger appropriation.— JOE PLUNKETT, a trip to Ha-
vana.—MANNY COHEN, lots of big accidents and fires.—
THE CRITICS, more free motion picture luncheons. —
EARL GULICK, a few more clubs to join.— E.V. RICH-
ARDS, less rain in New Orleans.— MOE FINKELSTEIN.
more protection in Minneapolis.— BRUCE GALLUP, an-
other job as secretary of some organization. — ROBERT
LIEBER, some old fashioned bridge partners. — SAUL
ROGERS, a gun that will hit something.— EMIL SHAU-
ER, a new accordion.— D. W. GRIFFITH, the good old
days.— NATE BURKAN, the golf season to open.— JACK
McKEON, to move Philly to New York.— BEN LYON,
a better German accent.- LOU BLUMENTHAL, lots and
lots and lots. — WILL HAYS, a few more worlds to
conquer.— RALPH KOHN, a market that always goes
up. — SID KENT, a magic lantern for spare evenings. —
MOE MARK, some more First National Conventions. —
JOHN FLINN, someone he can beat at squash. — ARTIE
STEBBINS, a few more signers on the dotted line. — GOV.
CARL MILLIKEN, several more women's clubs to lec-
ture to.— FELIX FEIST, anybody that will give him an
argument. — WILLIAM FOX, a Movietone on every
screen.— BEN BLUMENTHAL, the ocean to calm down.
— SAM KATZ, a Puhii.K house on every street of every
town.— ED HATRICK, more stars like Mussolini— PAT
POWERS, two or three "Wedding Marches."— BILL LE
BARON, coupla more efficiency hounds.— CHARLIE PET-
TIJOHN, 33 more Film Boards to handle— JOE
SCHENCK, three Chaplins a year for one year.— COURT-
LAND SMITH, a few more talking film patents.— SAM
SPRING, one more motorboat.— HAL ROACH. MACK
SENNETT, CHARLIE CHRISTIE, more first runs on
twcj-reel comcdie.s. — CARL LAEMMLE, to chancre the
name of Los Angeles to Universal City. — JOE BRANDT,
a "Blood Ship" every week.— EMIL JANNINGS, lager
a la Berlin.— BEN SCHULBERG, more pictures, less
presentations— CHARLIE ROGERS, EDDIE SMALL,
EPH ASHER, another "McFadden's Flats."— SKOURAS
BROS., fewer new theaters in St. Louis.— LOU METZ-
GER, a speedy return to health —EXHIBITORS EV-
ERYWHERE, a solid year of New Year's Eves.
THE
Film Daily
service includes
The Film Daily
every day
Weekly Digest
every Sunday
Directors
Annual
every June
Short Subjects
quarterly
and the one
and only
Film Daily
Year Book
All for one
subscription
rate
of
ten smacks
a year
Stanley- A.M.P. A. Give
$500 to Relief Fund
{Continued from Page 1)
organization, is giving it to the FILM
DAILY RELIEF FUND. Here is
a splendid spirit of unselfish cooper-
ation which is sincerely appreciated
by the committee.
Among those who put their names
on the list of good fellows yester-
day were: Stanley Company, A.M.
P.A., Charles Goetz, Ralph Wilk,
Ufa Films, Raymond Pawley, Rob-
ert Perkins, Ralph Poucher, Elmer
Pearson, Siegfried Hartmann, E. J.
Smith, David Levy and Frances
Klein, that aggressive little dynamo
of the M.P. News organization.
A splendid contribution of sub-
stantial proportions was also re-
ceived from Adolph Zukor.
The drive closes Xmas. The time
is short. YOUR opportunity was
never bigger. Don't let this worthy
cause pass without doing your bit.
Watch This List Grow
Will H. Hay»
George Weeks
Ed Schiller
Dr. A. H. Giannini
Jimmy Grainger
Charles B. Mintz
Bruce Gallup
Jim Normanly
Don Mersereau
M. J. Mintz
Victor Shapiro
Moe Streimer
Billy Brandt
Red Kann
Dave Bader
Marvin Kirsch
Leo Klebanow
Tommy Goldberg
J. E. Storey
Frank Walker
Artie Stebbins
Jack Alicoate
W. A. Caliban
Edna Sussman
Harry Reichenbach
Abe Blank
George H. Davis
Nathan Burkan
Ned Depinet
William Massce
William La Portes
Bert Adler
Eddie Grainger
R. A. Rowfland
Felix Feist
Emo
Al Boyd
Jack Cosman
Walter Eberhardt
A. E. Fair
Bob Lieber
Cliff Hawley
Warren Nolan
Harold Franklin
Sam Zierler
Frank 'Sardino
Joe Seidelman
Ned Marin
Tom Wiley
Abe Warner
Regina Crewe
Herb Cruikshank
Irving Briskin
Earle Hammons
John Flinn
Eugene Zukor
Ralph Kohn
Richard Saunders
A. P. Waxman
Sam Sedran
A. W. Smith, Jr.
Orson Kilbom
T. J. Connors
Si Seadler
Sam Spring
Executive
Harry Buckley
,, „ r. • L u ..Bruce Johnson
^11- ^;fr^x,?!l=,^.'"^"*Joseph Vogel
E. W. Kramer
The Film Bureau
Harry Buxbaum
W. Ray Johnston
AI Lichtman
Jerry Beatty
A. Pam Blumenthal
W. F. Rodgers
J. M. Frere
Elizabeth B. Perkins
Eureka Amusement Co phTi^Relsman
Emil Bemstecker
Sigmund Moos
Joe Homstein
Sydney Cohen
Harry Warner
Fred Quimby
Ben Rosenbaum
Carl E. MiUiken
Harry 'Scott
David Loew
E. M. Schnitzer
Joe. J. Lee
J. Homer Flatten
Dave Bernstein
Pat Dowling
Mabel D. Riesenfeld
Eddie Saunders
Bob Lynch
Oscar Neufeld
Walter Lindlar
Barnes Printing Co.
Paul Lazarus
Cresson Smith
Joseph Coufat
Weiss Brothers
Max Roth
L. B. Metzger
Louis Phillips
Leopold Friedman
Walter Futter
Gabriel Hess
W. J. German
Henry Ginsberg
C. C. Pettijohn
Budd Rogers
M. C. Hovirard
Arthur Kelly
Jack Fuld
Fred Rothenberg
Jules Levy
Kinograms
Nat Rothstein
Jesse L. Lasky
Charlie Einfeld
Kathrin Salsbury
Dave Chatkin
Pat Garyn
Milton Schwartz
W. C. Boothby
L. F. Guim«nd
Arthur Loew
Courtland Smith
William Ferguson
E. B. Jensen
W. E. Raynor
C. F. Chandler
Pat Campbell
I. I. Altman
Alex Moss
Abe Mayer
A. H. T. Banzhaf
A Friend
A Friend
A Friend
S. A. Moross
Emanuel Cohen
Film Exchange, Inc.
"W e ' r e broadcasting
an appeal to the gang in
New York. The Relief
Fund needs a lot more
encouragement — dollars
and cents kind. Come on
in. The need is there and
you'll feel better for hav-
ng done your bit."
Chas. G. iStrakosch
Lila Belle Stebbins
Jerry Stdibins
Anonymous
Anonymous
Hugo Kessler
Joe Schnitzer
Dave Miller
Bill Nolan
W. S. Butterfield
Charles C. Moskowitz
Bob WoU
Thomas P. Mulrooney
Irene F. Scott
Joe Simmonds
Friend of Danny's
E. B. Hatrick
Sam Dembow, Jr.
Lesan Advt. Agency
John Clark
A Friend
Sam Eckman
Anonymous
Al Harstn
Stanley Company
A. M. P. A.
Adolph Zukor
Siegfried Hartmann
Charles Goetz
Ralph Wilk
Raymond Pawley
— Merry
William Cohen
A Friend
Adolph Zukor
Al Ruben
Hy Daab
John McCormick
J. T. Richards
N. L. Manheim
Tom Gerety
Lee Ochs
A. S. Kirkpatrick
George Schaefer
Saul Rogers
Lee Marcus
W. A. Downs
E. J. Ludvigh
E. D. Leishman
Roxy
Columbia Pictures
Howard Dietz
Paula Gould
Joseph Seiden
Moxley Hill
Ben Cammack
E. J. Smith
Robert Perkias
Ralph Poucher
Elmer R. Pearson
Frances Klein
Ufa Films
David Levy
Xmas —
Closes "Motherhood" Deal
William Underwood of Liberty-
Specialty Film, Dallas, has acquired
distribution of "Motherhood" in
TexaSj Oklahoma, Arkansas, Louis-
iana and Mississippi, in a deal
closed with Charles Goetz of States
Cinema, New York. Underwood
plans to roadshow the production.
— Merry Xmas —
Sell Australasian Rights
First Division has sold rights on
six James Ormont productions in
Australia and New Zealand, the deal
having been closed through J. H.
Hoflfberg.
— Merry Xmas —
Tiffany-Stahl Set in India
Tiffany-Stahl has completed a
deal for distribution of its product
in India with Gvalani Brothers of
Karachi. India. The arrangement
also includes showing of the pictures
at Burma and Ceylon.
— Merry Xmas —
Lease AUentown Theater
Allentown, Pa. — Equity Theaters,
Inc. has taken over the lease of the
new Earle built by William E. Seitz.
— Merry Xmas —
Spenard Buys Indiana House
Wolcott, Ind. — Homer Spenard
has purchased the Lyric from W. E.
Evans.
Economics Bureau Plans
Shows for New Year
Washington Bureau of THE FILM DAILY
Washington— The Bureau of Com-
mercial Economics has scheduled for
the coming season a series of dip-
lomatic Sunday evening picture
shows, to be held at the Carlton
Hotel. American and foreign films
will be shown, and eminent speak-
ers of the various countries will give
additional information pertaining to
the various subjects presented.
American subjects scheduled are
the Mississippi flood, United States
Coast Guard, Reclamation Service,
Naturalist in the Rockies and a var-
iety of films dealing with industrial
and development phases of foreign
countries. The membership of the
Bureau includes diplomats, members
of Congress and Government offi-
cials throughout the world.
The Bureau is not a government
department, but is an altruistic as-
sociation using the facilities of gov-
ernments, manufacturers and educa-
tional institutions for disseminating
generally useful information through
the medium of the screen. Dr. Anita
Boggs as director and Randolph M.
Boggs as Dean have been carrying
on this work for 14 years. The bur-
eau and its work repeatedly have
been praised on the floor of Con-
gress.
— Merry Xmas —
Ohio Censor Is Adamant
on Ban on Fight Films
Columbus, O. — Only an order from
the Supreme Court will change the
attitude of John L. Clifton, state di-
rector of education who heads the
censor bureau, and permit showings
in the state of the Tunney-Dempsey
fight films. This was his declaration
after the Federal Court had handed
down a ruling stating that fight
films manufactured in the state could
be shown legally so far as the gov-
ernment is concerned, despite the
fact that they might be made from
negatives illegally brought into the
state.
The decision was made in a suit brought
by the Midwestern Film Exchange of Akron,
and E. F. O'Donnel, of New York, to en-
join District Attorney Haveth Mau and U.
S. Marshal Borthwick from seizing films,
which bad been made by a Columbus firm
from prints that had been brought to Cleve-
land.
Judge Hough dismissed the application for
an injunction, holding the Federal authorities
had right only to seize pictures brought into
the state illegally, and there was no evidence
to show the films in question were illegally
in the state, though they had been made from
a negative that had been brought into the
state illegally.
Stuart R. Bolin, counsel for the Akron
concern, declared the fight pictures could now
be exhibited at private gatherings without in-
terference and that if Clifton would admit
them to censorship they could be exhibited
in theaters.
— Merry Xmas —
Wilson Buys Another
Covington, Ky. — L. B. Wilson has
bought the Lyric. He also owns the
Liberty here.
— Merry Xmas —
Movietone for Dallas House
Dallas — Movietone will be installed
in the Majestic, Interstate Amuse-
ment Co. house, opening Saturday.
ma\
THE
Friday, December 23, 1927
V
■cM^
DAILY
YOUR LAST CHANCE
DRIVE CLOSES XMAS
DON'T NEGLECT IT
FILMDOM'S WORTHY CAUSE
SEND IN YOUR CHECK TO-DAY
YOU'LL FEEL HAPPIER
FOR HAVING CONTRIBUTED
FILM DAILY
RELIEF FUND
1650 Broadway
New York City
Committee
Dr. A. H. Giannini, Jack AUcoate, Billy Brandt
Gov. Carl Millikcn, Bruce Gallup
/
/
/
/
/
/
/
/
/
/
/
Date
^ TO THE
FILM DAILY
RELIEF FUND
1650 Broadway, N.Y. City
/
/
J am glad to contribute to thii splendid cause.
Herewith my check for
/
/
$■
/
NAME.
KDDBJE^^
THE
iSBi2l
\
PAILV
Friday, December 23, 1927
YEAR
1. HISTORY
2. CONTENTS
3. RESEARCH
4. READERS
5. STATISTICS
6. PRODUCTION
7. DISTRIBUTION
8. EXHIBITION
%I%
iK TOPICS
9. FINANCIAL
10. EXPLOIT-O-GRAMS
11. THEATERS
12. FOREIQN MARKETS
U, ORGANIZATIONS
14. THEATER CHAINS
15, TEN BEST
16
OUT
IN
JANUARY
No. 15
PUBLISHED
BY
FILM DAILY
No. 15
TEN BEST
THE annual canvass of THE FILM DAILY to de-
termine the Ten Best Pictures has grown to national
proportions. This year it has assumed wider signific-
ance than ever. The results which are presented exclu-
sively in the 1928 FILM DAILY YEAR BOOK represent
greatest poll of critical motion picture opinion conducted
to date. It gives the consensus of opinion of over 200
screen critics in all fields — trade and fan publications, news-
papers, and magazines of national circulation. Every sec-
tion of the United States is represented. Thus this final
vote each year has come to be accepted by the industry as
a fair appraisal of the Ten Best from a critical standpoint.
Over 1000 cities and towns are covered in the can-
vass. These newspapers represented cover a total circu-
lation of many millions. Many of them feature results of the
FILM DAILY YEAR BOOK poll in their columns. An-
other evidence of the far-flung influence that this refer-
ence work has come to command through extraordinary
service.
_
Fox Merger Termed
Logical and Feasible
(Cofitinued from Page 1)
one share of Fox Film is said to be
the basis of the proposed exchange.
There are outstanding 400,000
shares of Fox Film Class "A" and
100.000 shares of Class "B" of no par
value. Asset? are $33,500,000 and
the funded indebtedness in excess of
$2,000,000.
Capital of Fox Theaters and sub-
sidiaries is declared to be $3,900,000
with no funded indebtedness.
— Merry Xmas —
Loew Enters Ind.
First Run Field
(Continued from Page 1)
Thomas A. Lamb, architect W. A.
Finney, western division manager,
and Leon Fleischman of Lamb &
Fleischman, which firm is in charge
of changes and improvements, which
are to cost |1 50,000.
The Palace has been dark since
July 1 when it closed, upon expiration
of lease of Keith-Albee, which firm
operated it as a combination house.
— Merry Xmas —
"Bill" Shirley Named Head
of Schenectady Company
(Continued from Page 1)
ceeding Williarn W. Farley, who has
taken over duties of treasurer. Miss
Jenett Farley, is new vice president
of the firm and Guy Graves secre-
tary. Shirley rejoined the firm a
few days ago when . he acquired
stock in exchange for his Van Cur-
ler theater, which is the sixth local
house of the Farash chain.
— Merry Xmas — ■
Sam Dembow, Jr., Elected
Publix Vice President
(Continued from Page 1)
pany. He has been with the firm
two years first as manager of the
booking and buying department and
later as assistant to Katz.
— Merry Xmas —
Opposition Growing to
British Trading Plan
(Continued from Page 1)
buying power of Provincial Cinema-
tograph Theaters.
Opinion is that independent exhi-
bitors "have every right" to protect
themselves, but there is doubt that the
proposed plan advanced by the asso-
ciation properly meets the situation.
31eanwhile. distributors are "stand-
ing pat" on their refusal to deal with
the proposed buying combine, with
heavy penalties prescribed for any
members of the Kinematograph Rent-
ers Society who violates the pledge
to refrain from serving the combine.
— Merry Xmas ■ — •
Reorganization of
Kelley Color Set
(Continued from Page 1)
treasurer, Charles E. Harris. Com-
prising the new board of directors
are: Max Handscheigl, Joseph B.
Harris, George P. Kelley. David M.
King, Charles E. Harris, Joseph B.
Harris, Jr., and Edward A. Ran-
som, Jr.
Quota Bill Becomes
Law in England
(Continued from Page 1)
blind and advance booking. Not
only will it be prohibited for rent-
er to sell and the exhibitor to buy
sight unseen, but the dating in of pic-
tures is restricted so that time can
be allotted for British pictures.
In the instance of pictures con-
tracted for before Oct. 1, 1928, the
booking time limit must not exceed
a year. Advance booking is limited
to nine months in the case of con-
tracts signed on or after Oct. 1,
1928 and before Oct. 1, 1929. After
Oct. 1, 1929, advance bookings are
cut to six months. At present, Amer-
ican companies have sewed up so
much playing time, that without such
proviso, there would be no way in
which to ascertain when quota pic-
tures could reach British theaters.
London (By Mail) — The quota on
exhibitors begins Oct. 1, 1928. Films
exhibited during the 12 months that
follow until Sept. 30, 1929 must con-
tain at least five per cent of British
films. The scale is a rising one and
is outlined^ elsewhere in this edition.
From Oct. 1, 1928 to Sept. 30, 1940,
exhibitors must be licenced with a
special permit for each of their the-
aters, these being securable from the
Board of Trade. The statute also
provides that before Nov. 1 of each
quota year, exhibitors must give par-
ticulars of the British films which
they have shown.
What concerns the American in-
dustry more particularly is that por-
tion of the law which involves the
distributor. The quota, as it affects
the renter of films, goes into effect
on April 1, 1928. The first of the
ten quota years will, therefore, end
on March 31, 1929. Section 4, Part 3
provides that:
"Registered British films means a
British film which either at the time
of its acquisition by the renter is, or
later within the same year becomes,
a registered British film; and "re-
gisteree film" means a film which
either at the date of its acquisition by
the renter is, or later within the same
year becomes, a registered film."
Section 4 states:
"If a film is not registered at the
time of its acquisition by a renter,
and is registered after the expiration
of the year in which it is so acquired,
the film shall, for the purposes of
this Part of this Act, be treated as
if it had been acquired by the renter
in the year in which it is registered."
The original bill, as amended and
passed after a third reading by the
House of Commons, has been
changed in two very important re-
spects:
As the result of a suggestion made
in the House of Lords, quota pic-
tures may be made in any studio in
any land until the end of 1928. In
other words, provided all other stipu-
lations of the bill are met, actual pro-
duction may be carried on outside of
England until the end of next year.
The second revision gives the
Board of Trade the power to relax
the section which makes it compul-
sory for 75 per cent of the capital in-
volved to be British.
OAlLY Friday, Dec. 23. 1927
■i(JJlf>>^LfyiAleMi^
Lasky Denies Shutdown Report
F. Richard Jones to Make Pathe Series — Berger's Contract Cancelled — F. N. Appoints Newman to
Berlin Post— Contract of Hamilton Expires —Wilson May Direct Colleen Moore Other Coast News
PARAMOONT 1928 BUDGET
RUNS TO EIGHT EIGURES
Check for the 1928 Para-
mount budget, running into
eight figures, is understood to
have been brought to Holly-
wood by Jesse L. Lasky.
Directing Colleen?
Negotiations are under way
between Carey Wilson and
First National, under terms of
which Wilson will write and
direct Colleen Moore produc-
tions for the coming year.
There is no truth to reports that
a temporary shutdown of produc-
tion is considered, for no general
slowing up of studio activity is plan-
ned, according to Jesse L. Lasky,
Paramount vice president, who has
just arrived in HoUvwood from the
East.
The industry is in more stable
condition than ever, says Lasky, who
spikes report of a production li)ll in
between-year schedules of the larger
studios.
Despite opening of numerous for-
eign studios, Hollywood pictures
dominate the world market, accord-
ing to Lasky.
— Merry Xrruis —
FOX CANGELS CONTRAGT
or LUDWIG BERGER
Contract of Ludwig Berger, Ger-
man producer, who was brought to
Hollywood to direct "Don't Marry,"
has been cancelled by Fox. J. G.
Blystone will direct the picture.
Fox executives disagreed with
Berger's ideas on the story and de-
cided the best course for the com-
pany was to make a cash settlement
and cancel Berger's contract.
— Merry Xmas —
F. N. Signs Victor Potel
Victor Potel has been signed for
a role in "The Little Shepherd of
Kingdom Come," in which Richard
Barthelmess is to star for First Na-
tional.
— Merry Xmas —
Sam Hardy in "Headliner"
Robert T. Kane has signed Sam
Hardy for a role in "The Headliner,"
which Allan Dwan is directing. Tlie
picture will be released by First Na-
tional. Jack Egan also has been
added to the cast.
— Merry Xmas —
Newcomer in Colleen Moore Film
Jack Stone, freshman athlete of a
Colorado school, has been given a
prominent role in "Lilac Time," next
Colleen Moore picture for First Na-
tional.
NEWMAN NAMED AIDE TO
RAY ROGKEH AT BERLIN
First National has appointed K.
Deb Newman as assistant to Ray
Rockett at its Berlin, Germany, stu-
dios. He formerly assisted Roth-
acker in various capacities. New-
man sails from New York Jan. 5
to assume his new duties.
— .\feir\ Xmas - -
Lloyd Hamilton Has Many
Offers as Contract Expires
Future plans of Lloyd Hamilton
are indefinite. Several offers are re-
ported to have been made the com-
edian whose contract with Educa-
tional has expired.
— Merry Xmas —
Blue Sailing Dec. 30
Dec. 30 is date set by Monte Blue
lor his departure for the South Seas
to play ill "Southern Skies," Rob-
ert Flaherty's production for M-G-M.
— Metry Xmas- —
Lee Film Is Titled
"Circus Life" is title selected for
the new Paramount picture Rowland
V. Lee will direct as the first under
his new contract. It is an original
by James Creelnian and Melville
Baker. Production is to start soon
after the first of the year.
— Merry Xmas —
Plans N. Y. Trip
Greta Nisscii is leaving for New
York following completion of "Fallen
Angels." She plans a brief vaca-
tion in the East.
— Merry Xmas —
Work Under Way on "Abie"
Victor Fleming is working on
"Abie's Irish Rose," cast of which
is complete. Jules Furthman is sup-
ervising filming of the play. In the
cast are Jean Hersholl, Charles Rog-
ers. Nancy Carroll, J. Farrell Mc-
Donald, Caniillus Prctal. Bernard
Gorcey, Ida Kramer, Nick Cogley,
Rose Rosanova, Betty May, Esther
Garcia, Linda Lorado, Marie Janess,
Marie Stapleton and Jean Stewart.
— Merry Xmas —
New Shearer Film Title
Norma Shearer's new film direct-
ed by Sam Wood has been titled
"Pullman Porters." This is an orig-
inal by A. P. Younger.
PATHE SIGNS JONES FOR
SERIES OE PICTURES
1". Richard Jones, formerly witii
.Mack Scniictt and Hal Roach, lias
signed to produce a scries fur Pathe
release. The films will be prudnced
at the .Metropolitan studios. A. Mc-
.\rtluir. formerly business manager
tor .Montv Hanks, is e.xpected tn join
Junes ill a similar capacity.
Merry Xmai ' —
Robertson Considers Two
Offers from Europeans
Contracts from two hrnis, one
British and one German, are being
considered by John S. Robertson,
director, who has just returned from
abroad. The pictures would be
made in Europe under the proposed
deals.
— Merry Xmas —
"Forbidden Hours" Novarro Title
Ramon N\)varro's new picture,
filmed under title of "His Night," has
been changed to "Forbidden Hours."
Harry Beaumont directed this A. P.
Younger original. Renee Adoree
heads the supporting cast which in-
cludes: Dorothy Cumming, Edward
Connelly, Roy D'Arcy, Maurice Can-
non and Alberta Vaughn.
-- Merry Xmas —
Kane Signs Margaret Livingston
Margaret Livingston has been add-
ed to the cast of "The Mad Hour,"
Robert Kane production for First
National.
— Merry Xmas ■ —
Complete Role in McCoy Film
Dorothy Dwan has completed her
role opposite Tim McCoy in his lat-
est M-G-M production.
— Merry Xmas - -
Melford Adds Marcus
James Marcus has been cast for
"Freedom of the Press," which
George Melford is directing for Uni-
versal.
— Merry Xmas —
Two Signed for Hines' Film
C. C. Burr has signed Li>iiise Lor-
raine and Eddie Gribbon for Johnny
Hines' new picture, "Chinatown
Charlie."
— ^ferry Xmas ■ —
Titling Gibson Film
Harold K. Tarsliis is titling Hoot
Gibson's "Riding for Fame."
-.\terry Xma< ■ —
De Mille Signs English Actor
John Batten, English legit actor
has been signed by De Mille for a
role in "The Godless Girl," which
the producer personally will direct.
Lina Bastjuette, who is under five
year contract to De Mille, will play
the title role.
A Little
from ''Lots*'
By R A LI' 1 1 HIIK
Holly ivoud
FILMDCJM were rcpre>cntrd at
the buffet dinner and dance Deni-
iiiy Lamsoii gave at the iintel
Rixisevelt yesterday.
• • •
The tie IV Ford han been attract-
ing much attention at the Hlitdion.
T'other day we Haw Colleen Moore
poHiiiy III one of- the nuichin n for
a publicity "yitill." lyoicell Sh» rman,
Al Santetl, Max Ree, (luntur x'on
Seyffertitz and J. LeRoy Johnston
were among the intercHted on-
lookers.
• * •
Mr. and Mm. Edict rd
Breese entertained at a party
following the premiere of the
new Oliver Morosco musical
comedy, "The Morning Af-
ter." The guent of honor teas
Herbert Corthell, princijtal
comedian of the piece.
• * •
Our Passing Show: Morris
Small visiting the Tiflfa iy-
Stahl studio; Harold Buchman
discussiiig the merits of East-
em and Western tennis p'ay-
ers, with his brother, Sidney
Robert, an interested listener.
« * *
Shannon Day, a familar
figure on the screen, is plug-
i)iy the leading role in "Ki>n-
go," at a local legitimate the-
ater.
« * •
Clara Bow will distribute ten ship's
models as Christmas presents. Clive
Brook is importing dozens of plum
puddings from England and will give
them as gifts. Bebe Daniels wi!l have
a Christmas tree set up at the Para-
mount studio, and there, her iriends
will be remembered. Art objects se-
lected by Pola Negri in Par.s last
-ummer will go to her friends while
tieorge Bancroft's Christmas will be
motorized, he having selected an auto-
nu>l)ile for Mrs. Bancroft. Ra.\ mond
Hatton is arranging a Europc.m trip
for his wife, and Richard Dix's
Christmas shopping is being cared
tor by our good friend, "Scotty" Dev-
lin. Esther Ralston and Florence
\ idor are making preparations for
the Yuletidc.
« • •
Lillian Links, for several ye irs at
the Tec-Art studios in New York,
has arrived on the Coast and 7vill
continue as secretary to Alficd T.
Mannon.
&lAMe A CMANCE-
toSeu-
OFTHtmU
"THEAAINUTe
I MENTION 1HAT 6uy
s^
^i^i'M
MAMtmey 3Uyi
-And me sittin' there with a knock-* etn-dead Selling Talk about how 10,000,000 People have
read the Book — and about the big Cast with Molly O^Day (the one that was such a riot in
"The Patent Leather Kid**)» Alec Francis, John Boles and Mathew Betz — and all about the
great shots and action that Director Al Rogell and Producer Charles Rogers have put in it !"
Yep! The Boys on the Road certainly have their Troubles Selling
FIRST NATIONAl
these days . . .They haven't got a THING to talk about except —
THE SHEPHERD OF THE HILLS, by Americans most
Popular Author
THE PATENT LEATHER KID'S 16 weeks on Broadway
THE PRIVATE LIFE OF HELEN OF TROY'S sensational
New York Road Show Opening
THE LOVE MART'S Tremendous Business at the Ambas-
sador, St. Louis
The $800,000 Free Advertising on "A TEXAS STEER"
THE GORILLA'S record Crowds in St. Louis, Toledo,
Cleveland and Pittsburg —
and so on, Far into the ISJight!
o/'FILMDOM
VOL. XLII No. 72
Sunday, December 25. 1927
Price 25 Cent«
Amarlng Four - "The Cat and
Cohens and Kellya in Pari
Cat and The 0
mecrableB" - "The
^ Amazing Tour - "The
Pari
V^*=**-.o**^^
.b'v*
.o^^^^!:;e.s ^^*
c*"
"We .
Hugo't'
Ur.ivera
"NJ8^
Book II
<~AtV Zlw-vefsal L owtc^f Tit^rf^ Specifttsf
The Film Daily Wishes One And All
Ailrrrg Xmaa
And 365 Days Of Prosperity During 1928
chics and chifleiT
beaux and beauder
dough and aunt edc'
Matdpictiiiie-
Wbatatiae-'
Wbata^al-
CRA2y ?- m/-
VO^cvdzy
wpajf up Kf^ MAN CRAZY
* m <P»c.„¥»^i„ FIRTT MATIONAJ PICTURE/
1
(presented iy FIRTT NATION^kL PICTURE/
DCRCTIir NACKAIlla«</JACKMJLilAU
Ivom. the Saimckaf Soeniag 9ast Sioi-g ■ • ■ ClARIliA oitdtbePCfT ROAD
A JOHN FRANOJ VIVLCH Ptodudioa
Pvoducedbv CWAJ R.ROGERf
«i
The Life of Los Angeles
Centers at the
AMBASSADOR'S
Famous
Cocoanut
Grove
•e-j:*s:^2^rw
special 'Sights
Tuesday and Saturday.
College Night Every
Friday.
WHEN EN NEED
OF
16 M. M.
Reduction or Contact
PRINTING
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^y^** NEWSPAPER
p/'FILMDOM
ANDWEEKLY
FILM DIGEST
mtmisr^
VOL XLII No. 72
Sunday, December 25, 1927
Easi^btM 19 IH
JOHN W. ALICOATE. Pubtuhfr
INDEX
IRIENDLY COOPERATION, An Editorial by Maurice Kann 3
IINAKCIAI.. by Charles F. Ilynes •«
fRESENTATIONS. by Jack Harrmver 5
KEl'IEWS OF THE NEWEST RELEASES, by Lilian W. Brennan. . . .67i
THEATER EQUIPMENT AND MANAGEMENT, by Arthur If. Eddy .. 9
HOLLYWOOD HAPPENINGS. Coast News by Telegraph 10
A LITTLE FROM LOTS,'' by Ralph Wilk 11
I OREIGN MARKETS, by James P. Cunningham 11
THE WEEK'S HEADLINES. Rej-irte of the Nnvs 12
REVIEWS
PACK
BALLYHOO BVSTER 7
BRASS KNUCKLES 6
DESERT DUST 7
DEVIL DANCER 6
FRENCH DRESSING 6
GET YOUR MAN 7
GIRL FROM CHICAGO 7
HOME-MADE 8
HONEYMOON HATE 6
LADDIE BE GOOD .■ 6
PACB
LAST OUTLAW 7
LONE EAGLE 6
LOVELORN 7
NO PLACE TO GO 7
RAW HIDE KID 8
SAN FRANCISCO NIGHTS .... 6
SERENADE 8
SHIELD OF HONOR 7
SHOOTIN- IRONS 8
SUMMER HERO 6
SHORT SUBJECTS 8
dollars
and
sense
When you spend money for adver-
tising you want something for it.
The man ^^ho uses THE FILM
DAILY regularly also uses common
sense for he knows his ad will be
seen and read by the man he wants
to reach. More dollars and sense
means more dividends.
— EX ECUTIVE8
— EXHIBITORS
— EXPLOITEER8
USB
Cloth Boand
EVERY DAY
And it's FREE to
FILM DAILY
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DAY A^48 NIGHT
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TdaphMM: Columbut 4141-2'}
DAILV
Sunday, December 25, 1927
With
the sun
setting on
1927 and a new
year just over the
hill we take this op-
portunity to wish every
one a most cheerful Yule-
tide and a happy and prosper-
ous three hundred and sixty-five
days throughout nineteen hundred
and twenty eight. We are happy to play
our modest part in the progress of the
motion picture industry. Our heart has al-
ways been with it. Our friends, hundreds of
them, in all parts of the world, are in it. There is
much in store for him who takes his work seriously.
The future of the entire film world was never brighter.
It has brought happy hours to millions. Enlightenment to a
like number. The'greatest force for moral and mental progress
the world has ever known. With the holiday spirit about
us we should be doubly happy, cheerful in the thought of
being a part, no matter how small, of this important
industry. Again to our friends, everywhere, goes
forward a sincere wish for a good old-time
Merry Xmas and a 1928 filled to the brim
with health, happiness and prosperity.
"RED" KANN
Harvey E. Gausman Charles F. Hynes
Arthur W. Eddy Grace Hynes
James P. Cunningham
Lilian W. Brennan
Jack narrower
DON MERSEREAU
Ralph Wilk S. D. Kohler
Marvin Kirsch
«t»l^'»-):
^c/f <^^^<SOT^2cT
E. McGrath
R. Griffith
H. McCann
Winfield Andrus
J
fHE
of FILMDOM
AHDWEEKLY
FILM DIGEST
VOL. XLII No. 72
Sunday. December 25, 1927
Price 25 Cents
INJUNCTION ON "MIRACLE" fILM DAILY RELIEF FUND Senate Sidetracks Tax Bill;
RIGHTS IS VACATED
Failure to Post Bond of
$100,000 Leads to
Withdrawal
Failure of A. H. Woods, Ross B.
Woods, and First National to post
bonds of $100,000 has caused vaca-
tion of the injunction secured in its
action against Joseph Menchen and
M-G-M to restrain production, ex-
hibition or advertising of "Tlie ^Iira-
cle," pending settlement of the con-
troversy over screen rights to the
play.
The injunction was granted in
Special Term, Part I of the Supreme
Court, with the proviso that the
plaintiff post the $100,000 bond with-
in 20 days. The court, Thursday,
signed the order vacating the in-
junction. '
First National contracted with
Woods for film rights of the Max
Reinhardt production, but M-G-M
contracted with Menchen for rights.
Menchen claims exclusive rights
were granted him when he produced
a picture based on the play in 1912.
At the time he assigned distribution
rights to Woods on condition the
latter pay $25,000. Woods defaulted
(Continued cm Page 12)
— Merry Xmas —
IS
SET BACK TILL JANUARY
Madison, Wis. — Opening of the
Capitol, first Saxe house in this
stronghold of Fischer's Paramount
Theaters, has been set back until
the first week in January, although
the exact date has not been named.
The theater cost $1,000,000 and will
seat 2,500.
Besides the Saxe Brothers, whose
holdings have been taken over by
Midwest Co., Inc., Wesco subsidiary,
A. O. Paunack and Sol Levitan,
veteran treasurer of the state, are
interested in the house. A. P. De-
sormeaux, for years manager of the
Strand, is director of the Capitol.
L
No Paper Monday
There will be no issue of
THE FILM DAILY on Mon-
day, Dec. 26, in view of the
fact that Christmas Day falls
on Sunday.
DRIVE \%m SUCCESS
Today Is Last Opportunity
for You to Help This
Worthy Cause
To-day is the last day for you to
do your bit toward the FILM
DAILY RELIEF FUND. The drive
has been a splendid success and close
to six thousand dollars has beeri
raised. Every dollar of this will go
to worthy charity cases in New York
film circj^es throughout the coming
year. It is a fine and noble start to
a big permanent charity movement in
this industrj-.
Members of the committee are
gladly giving their time. They are
all busy men, but not too busy to hear
the call of the distressed. Their will-
ingness to give their valuable time
(Continued on Page 4)
— Merry Xmas —
FICHT FILM CAUSES FINE,
JAIL TERMJN^PORTO RICO
Washington — Fine of $400 was im-
posed on John A. Toffel under the
laws of Porto Rico for importation
of a film of the Dempsey-Tunney
light into the Island, according to
information forwarded to the Dept.
of Justice by the U. S. District at-
torney for the district of Porto Rico.
Action Delayed Until March
No Decision Yet
Wash. Bur. of THE FILM DAILY
Washington — There will be
no action by the Federal Trade
Commission with respect to the
Trade Practice Conference,
until after the Christmas holi-
days, it is indicated.
The commission has been
considering Myers' report, but
is not expected to schedule any
meetings until after the first
of the year.
BRITISH COLUMBIA HOUSE
LINKS NAME WITH FAMOUS
Nanaimio, B. C. — Name of the Fa-
mous Players Dominion, has been
changed from Dominion to the Cap-
ital by Manager D. G. Borland to
link it more distinctly with the chain
of Capitol theaters operated across
Canada by Famous. The renamed
house was closed recently for five
days when it was in the hands of
the decorators.
Friendly Cooperation
THIS i.'s the friendliest of all seasons — the one time of the
year when business, whether it will or no, is gently rele-
gated into the background while holiday-making ushers
itself in.
But apropos of the air of camaraderie which prevails every-
where, and without attempting to become too weighty at a time
such as this, it is noteworthy to record here that there has crept
up on the industry what appears to be a more friendly under-
standing of the muttial problems which beset the trade at large.
We are sanguine that the good to come from this sort of
attitude will be pronounced. Friendly cooperation, for instance,
is the keynote of the various important outlook statements gath-
ered from the industry's leaders for publication in the Film Daily
Year Book. "The need of reducing production costs has been
thoroughly realized by all the executives and that is why we are
entering an era of intelligent cooperation," is the way one im-
portant executive puts it.
What the others hold to be in store for the immediate future
is very much along similar lines. Such intelligent cooperation is
(^Continued on Page 4)
Consideration of Repeal of
Amusement Tax Is
Postponed
Washington — Action of the Senate
on the tax bill, incorporating repeal
I if the amusement tax, has been post-
poned until after NLir. 15. Postpone-
ment is due to make the measure
confcirm to the inroads of Congrc^
si(Mial appropriations on the Trcasur> ,
which will soon be determined.
— Merry Xmas —
SOUTH HELD LEADING IN
DEMAND FOR WESTERNS
Demand for westerns is more pro-
nounced in the South than any other
section of the country, according to
I'at Campbell, western sales man-
ager of Pathe, who has just com-
pleted a survey of the field. Second
in line is the Middle West, whil'-
tlie West is third and the East fourtli.
he declares. The western is mori
popular than ever before, Campbel
contends.
Pathe exchanges receiving the
largest number of bookings on west-
erns in the several sections arc:
(Continued on Page 12)
— Merry Xmas —
HOUSE OPENING MONDAY
Baltimore — Work is going forward
on a new theater which opens Mon-
day with Keith-Albee vaudevilK
and pictures under control of James
L. Kernan Co., of which J. Lawr
ence Schanberger is president. Th'-
new policy will be three shows dail.\
and continuous performance.
— Merry Xmas —
Movietone Royalty Pact
Involves $1,000,000?
Electric Research Products Corp.,
licensors of Movietone and Vita-
phone, have made arrangements for
a performer's license on all their pro-
duct through a contract with the
American Society of Composers,
Authors and Publishers. The deal
involves nearly $1,000,000 in royalties,
it is claimed.
THE
Vol XLII No. 72 Sunday, Dec. 25. 1927 Price 25Cents
lOHN W. ALiCOAFE
Publisher
Published daily except Saturday and holidays
at 1650 Broadway, New York, N. Y., and
copyright (1927) by Wid's Films and Film
Folk, Inc. J. W. Alicoate, President and
Publisher; Maurice D. Kann, Vice-President
and Editor; Donald M. Mersereau, Treasurer,
Business and Advertising Manager; Ralph
Wilk, Traveling Representative. Entered as
second class matter May 21, 1918, at the
post-office at New York, N. Y., under the act
of March 3, 1879. Terms (Postage free)
United States, outside of Greater New York,
$10.00 one year; 6 months, $5.00; 3 months,
$3.00. Foreign. $15.00. Subscribers should
remit with order. Address all communica-
tions to THE FILM DAILY, 1650 Broad-
way, New York, N. Y. Phone Circle 4736-
4737-4738-4739. Cable address: Filmday,
New York. Hollywood, California — Harvey
E. Gausman, Ambassador Hotel: 'Phone,
Drexel 7000 and Washington 9794. London —
Ernest W. Fredman, The Film Renter, 58,
Great Marlborough St., London. W. I. Ber-
lin— Lichtbildbuehne, Friedrichstrasse, 225.
Financial
High Low
Am. Seat. Vtc 40 40
♦Am. Seat. Pfd
♦Balaban & Katz
*Bal. & Katz Vtc
Eastman Kodak .165 165
*East. Kodak Pfd
*tFilra Inspection
*First Nat'l Pfd
Fox Film "A"... 84!/2 83
tFox Theaters "A" 22^ 217A
*Intern'l Project
Keiths 6s 46 100}4 lOO'A
Loew's, Inc 5754 57
ttLoew's, 6s 41WW.106 10554
ttLoew's,6s41x-war 99J^ 98^
♦M-G-M Pfd
♦M. P. Cap. Corp
Pathe Exchange... 4}4 4^
Pathe Exch. "A".. 20% 20 J4
ntPathe Exch.7s37
Paramount F-L . AUyi 112^
Paramount Pfd..l21J^ 121-4 '
'•ttPar.Bway.5j4s51
•**Roxy "A" ... 28 26
'•♦Roxy Units ... 32 28
'**Roxy Common . Tyi i'A
'*Skouras Bros. . 36 35
5tan. Co. of Am.. 54ys 53
fTrans-Lux Screen 31/$ 3%
►•United Art. Com. 15 13
►•United Art. Pfd. 85 80
'Univ. Pictures
Jniv. Pict. Pfd... 99 J4 9954
Warner Bros. ... llJi 1054
iVarner Bros. "A" 19 185^
Close Sales
40 300
48
60 J4
7354
165
29
4'A
1045/4
84^ 6,500
800
Friendly Cooperation
(Continued from Page 3)
designed to embrace other problems too, not merely production
and, by no means, does it mean closing the door' to fair compe-
tition.
The responsible factors in this industry are not without
knowledge that 1928 must be largely a period of adjustment
tempered by sensible expansion. Because this appreciation of
the situation exists, it is entirely reasonable to assume that far
more is to be gained by sympathy and by understanding than by
ruthless, non-profitable procedure.
Yuletide and Good Cheer
The week has been largely devoted to the pleasure of in-
specting Christmas cards. They have been pouring in from the
four points of the compass, all carrying their seasonal greetings
and messages of good cheer. It's good to be remembered by
friends, no matter where tide or fortune may carry them. The
Film Daily, Jack Alicoate and all of us are ' grateful and to
the industry at large voice similar sentiments in the spirit of
the occasion.
Prosit.
KANN
22
10
100J4
575i
106
2,000
""%
600
18
36
200
1,700
25
2054
80
113J4 14,300
121^ 100
102J4
Film Relief Fund
Drive Big Success
(Continued from Page 3)
in this matter is indeed a splendid
tribute to their humanness.
It is not too late to give this great
cause another little boost. Seiid in
3'our contribution today. This
minute. The list of those who have
already contributed reads like a list
of Whos Who in New York film
circles. Among those sending in
checks yesterday were the Stanley
Company of America, Joe Weil,
Louis Sidney and Harry Field.
Those Who Have Helped
535-1
3 7/8
300
26^ ....
9954 60
1154 500
185i 3,500
'Last Prices Quoted "Bid and Asked (Over
the Counter)
•Curb Market ttBond Market
>IOTE: Balaban & Katz is listed on the
I^hicago Board; Skouras on the St. Loui-
Stock Exchange and Stanley in Philadelphia
When you think of
INSURANCE
you are thinking of
S T E B B I N S
S-pecialiatt in Motion Picture
and Theatrical insurance for
the past twenty years
Arthur W. Stebbins & Co., Inc.
1540 Broadway N. Y. C.
Bryant 1040
Will H. Hays
George Weeks
Ed Schiller
Dr. A. H. Giannini
Jimmy Grainger
Charles B. Mintz
Bruce Gallup
Jim Normanly
Don Mersereau
M. J. Mintz
Victor Shapiro
Moe Streimer
Billy Brandt
Red Kann
Dave Bader
Marvin Kirsch
Leo Klebanow
Tommy Goldberg
J. E. Storey
Frank Walker
Artie Stebbins
Jack Alicoate
W. A. Caliban
Edna Sussman
Harry Reichenbach
Abe Blank
George H. Davis
Nathan Burkan
Ned Depinet
William Massce
William La Fortes
Bert Adler
Eddie Grainger
R. A. Rowland
Felix Feist
Emo
Al Boyd
Jack (^osman
Walter Eberhardt
A. E. Fair
Bob Lieber
Cliff Hawley
Warren Nolan
Harold Franklin
Sam Zierler
Frank Sardino
Joe Seidelman
Ned Marin
Tom Wiley
Abe Warner
Regina Crewe
Herb Cruikshank
Irving Briskin
Earle Hammons
John Flinn
Eugene Zukor
Ralph Kohn
Richard Saunders
A. P. Waxman
Sam Sedran
A. W. Smith. Jr.
Orson Kilborn
T. J. Connors
Si Seadler
Sam Spring
Executive
Harry Buckley
Bruce Johnson
Mrs. Harry Reichenbachjoseph Vogel
The Film Bureau E. W. Kramer
Harry Buxbaum Sigmund Moos
W. Ray Johnston Joe Hornstein
Al Lichtman Sydney Cohen
Jerry Beatty Harry Warner
A. Pam Blumenthal Fred Quimby
W. F. Rodgers Ben Rosenbaum
J. M. Frere Carl E. Milliken
Elizabeth B. Perkins Harry Scott
Eureka Amusement Co Phil Reisman
Emil Bernstecker Fred Rotbenberg
David Loew Jules Levy
E. M. Schnitzer Kinograms
Joe. J. Lee Nat Rothstein
J. Homer Flatten
Dave Bernstein
Pat Dowling
Mabel D. Riesenfeld
Eddie Saunders
Bob Lynch
Oscar Neufeld
Walter Lindlar
Barnes Printing Co.
Paul Lazarus
Cresson Smith
Joseph Coufal
Weiss Brothers
Max Roth
L. B. Metzger
Louis Phillips
Leopold Friedman
Walter Futter
Gabriel Hess
W. J. German
Henry Ginsberg
C. C. Fettijohn
Budd Rogers
M. C. Howard
Arthur Kelly
Jack Fuld
Chas. G. Strakosch
Lila Belle Stebbins
Jerry Stebbins
Anonymous
Anonymous
Hugo Kessler
Joe Schnitzer
Dave Miller
Bill Nolan
W. S. Butterfield
Charles C. Moskowitz
Bob Wolf
Thomas P. Mulrooney
Irene F. Scott
Joe Simmonds
Friend of Danny's
E. B. Hatrick
Sam Dembow, Jr.
Lesan Advt. Agency
John Clark
A Friend
Sam Eckman
Anonymous
Al Harstn
Stanley Company
A. M. P. A.
Adolph Zakor
Siegfried Hartmann
Charles Goetz
Ralph Wilk
Raymond Pavirley
Jesse L. Lasky
Charlie Einfeld
Kathrin Salsbury
Dave Chatkin
Pat Garyn
Milton Schwartz
W. C. Boothby
L. F. Guimond
Arthur Loew
Courtland Smith
Will