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SAN    FRANCISCO 

PUBLIC    LIBRARY 

SAN  FRAfvClSCO  HISTORY  ROOM 


Q4 


REFERENCE    BOOK 


Not  to  be  taken  from  the  Library 


Digitized  by  the  Internet  Archive 

in  2010  with  funding  from 

San  Francisco  Public  Library 


http://www.archive.org/details/focus171941181942sanf 


r-UBLlC  LIBRARY 
T  iE  CIVIC  CEifTER 

SAMFRAMC'.SCOXALlFORFNiiA 


FOCUS 


Published  Monthly  in  the  Interests  oj 
Professional  Photography 


941( 


Vol.  XVII 


-^ 


JANUARY,  1941 


Photographing  the  Grand  Canyon 


Published  by 

HIRSCH  6^  KAYE 

SAN  FRANCISCO 


No.  1 


-«- 


2] 


[THE  FOCUS  for  JANUARY,   1941  ] 


1/  owly  pari  of  U  ! 


SAFETY    BASE 
NON-HALATION 


Arrow  Pan,  newest  Defender  Film,  offers  speed 
cs  Its  most  important  feature,  a  speed  two  to 
four  times  greater  than  the  next  fastest  film  in 
the  Defender  list.  But  speed  is  not  all — . 


Arrow  Pan  approaches  the  ideal  in  color  value 
rendition;  in  efficiency  when  used  with  artificial 
lighting,  including  the  modern  fluorescents,  and  for 
high  relative  speed  by  daylight. 

Arrow  Pan's  darkroom  behavior  presents  no 
problems — it  is  like  the  other  Defender  Film  in 
that  respect. 


For  Studio,  Portrait  or  Commercial;  for  action 
shots  indoors  or  out;  for  any  work  where  both 
speed  and  quality  count.  Arrow  Pan  fits  in. 


DEFENDER  PHOTO  SUPPLY  COMPANY,  INC. 

ROCHESTER,  NEW   YORK 


=7 


THE  FOCUS 


Prepared  and  Published 
TAonthly 


In  the  Interest  of  Professioruil 
Photography 


By  HiRSCH  &  Kaye 

239  Grant  Avenue,  San  Francisco 

The  Largest  Independently  Owned  Complete  Photo  Supply  House  in  the  West 


VcL.  XVII 


JANUARY,  1941 


No.  1 


INTRODUCING— 

Ellsworth  Kolb 

and 
Emory  C.  Kolb 

(See  front  cover) 

This  month  we  gladly  tell  you  about 
the  two  men  who,  more  than  anyone 
else,  have  helped  to  make  the  Grand 
Canyon  one  of  the  outstanding  tourist 
attractions  of  all  the  national  parks. 
They  were  born  in  Wilkensburg, 
Pennsylvania.  Their  parents  are  still 
living,  their  father  having  reached  91, 
their  mother,  88  years.  Their  father 
was  a  grocer  and  butcher,  later  be- 
coming a  Methodist  preacher. 

While  the  boys  spent  much  time  in 
small  country  towns,  they  received 
most  of  their  education  in  Pittsburgh. 
Emory  could  never  resist  the  urge  to 
explore,  while  Ellsworth,  likewise  rest' 
less  and  curious,  wanted  to  be  a  trav- 
eler. Emory,  the  explorer,  found  much 
to  interest  him  in  a  photo  studio,  in 
1900,  and  the  following  year  opened 
one  of  his  own.  That  was  in  the  days 
when  the  popular  custom  was  to  wear 
a  photograph,  mounted  in  a  gold- 
rimmed  pin,  on  your  coat  or  tie.  He 
even  worked  this  idea  in  connection 
with  a  house-to-house  solicitation. 

Meanwhile,  Ellsworth,  the  traveler, 
had  arrived  in  Grand  Canyon,  then 
not  a  national  park,  and  known  only 
to  a  few  hardy  people.  Comfortable 
auto  camps,  hotels,  Harvey  dining 
rooms  and  road  signs  were  not  readily 
available  in  those  days.  Emory  oper' 
ated  a  studio  in  Williams,  where  he 


was  joined  by  his  brother.  The  studio 
was  closed  a  year  later  when  the 
brothers  opened  one  at  Grand  Canyon. 
Their  first  activity  was  photographing 
mule -back  parties  of  visitors.  Here  let 
us  pause  to  picture  one  of  their  work- 
ing problems,  as  we  think  of  their  daily 
round-trip  of  3,000  feet  down  to  the 
river  for  water  for  their  darkroom! 

Here  was  plenty  of  opportunity  for 
the  hardiest  explorer  or  traveler.  They 
learned  to  know  the  canyon  as  you 
know  your  own  darkroom.  First  mo- 
tion pictures  of  the  Colorado  River 
and  the  canyon  were  made  by  the 
Kolb  brothers  in  1911,  and  because 
the  same  film  (35  mm.)  is  shown  to 
the  public  every  night,  they  can  rightly 
claim  the  longest  running  movie  shown 
in  the  world.  The  Kolb  brothers  are 
among  the  very  few  people  who  have 
navigated  the  Colorado  River  from  its 
source  in  Wyoming  to  the  sea  and 
lived  to  tell  about  it.  Read  their  book, 
''Through  the  Grand  Canyon  by 
Boat,''  and  be  thrilled  and  fascinated. 

It  was  this  book,  and  articles  written 
by  them  for  National  Geographic 
Magazine,  Saturday  Evening  Post,  and 
others,  which  focused  official  attention 
at  Washington  on  the  desirability  of 
making  Grand  Canyon  a  national  park, 
which  was  done  17  years  after  the 
Kolb  brothers  arrived.  No  river  ex' 
pedition  is  ever  considered  without 
first  obtaining  expert  advice  from  the 
brothers. 

But  this  is  not  all.  Both  brothers 
can  fly  a  plane.  They  like  to  build  and 
(Continued  on  Page  5) 


4} 


[  THE  FOCUS  for  JANUARY,   1941  ] 


N 


O  JEWELER  sells  a  diamond  without 
first  placing  it  in  a  suitable  setting.  The  finest  per" 
fume  would  lose  90%  of  its  appeal  if  placed  in  an 
ordinary  drug'Store  bottle. 

In  photography  the  finer  the  package — which  m 
photography  is  the  mounting — the  more  the  pho' 
tographer  can  charge  and  the  more  profit  he  makes. 

Given  a  do^en  really  competent  photographers, 
there  cannot  be  much  variation  in  the  quality  of 
their  ''bread'and'butter''  work.  The  mounting  is 
each  photographer's  real  opportunity  to  individual- 
i^e  what  he  has  to  sell. 

Other  than  mere  si^e,  what  is  the  tangible  diif  er- 
ence  to  the  customer  between  various  ''styles"  of 
prints?  The  mounting,  which  makes  possible  a  far 
greater  range  in  price  than  cost  of  the  material 
would  otherwise  warrant. 


THE  GROSS  PHOTO  SUPPLY  CO. 

MANUFACTURERS  y  TOLEDO,  OHIO 

Canadian  Agents:  W.  E.  Booth  Company,  Limited,  Toronto,  and  Montreal 


[  THE   FOCUS  for  JANUARY,    1941  ] 


[5 


Kolb   Brothers 

(Continued  from  Page  3) 

work  with  their  hands.  Emory  is  a 
Mason,  and,  having  served  in  World 
War  I  as  a  Heutenant  in  the  Photo 
Division,  Signal  Corps,  is  a  Legion- 
naire. Ellsworth  is  a  member  of  the 
Explorers  Club.  He  was  a  photogra- 
pher of  the  Katmai  Expedition  to 
Alaska  in  1919. 

Kolb  brothers  have  appeared  by  in- 
vitation to  lecture  and  speak  to  some 
of  the  leading  scientists  of  the  time. 
Teddy  Roosevelt  knew  them  well. 
Emory  is  married,  and  his  only  daugh- 
ter is  the  wife  of  the  chief  ranger  at 
Boulder  Lake.  Ellsworth  is  single  and 
is  especially  interested  in  looking  after 
his  parents  at  Altadena.  During  Rip- 
ley's Believe-It-or-Not  program  at  the 
canyon  in  May,  Emory  operated  a 
boat  by  short  wave  remote  control. 

Now,    plan    a    vacation    at    Grand 

Canyon  and  have  a  chat  with  either 

of  the  brothers,  who  will  tell  you  they 

have  lived  there  longer  than  anyone 

else. 

^ ♦> V 

r — ♦> — T 

A  True  Story 

One  of  our  very  good  customers 
submits  this  story  of  an  actual  hap- 
pening, and  mentions  that  it  is  one  of 
those  things  which  ''happens  only  once 
in  a  lifetime.'' 

A  young  girl,  accompanied  by  her 
husband,  visited  my  studio  to  have  her 
portrait  made.  The  young  lady  was 
far  from  being  attractive,  but  her  one 
redeeming  feature  was  her  large  and 
beautiful  eyes. 

The  usual  sittings  were  made,  and, 
of  course,  I  made  every  effort  to  bring 
her  ''redeeming  feature"  into  great 
prominence.  The  usual  proofs  were 
submitted  to  the  young  lady,  who  very 
carefully  scrutinized  them.  After  a 
few  moments  of  silence  she  spoke  very 
seriously  and  rather  sorrowfully,  say- 
ing that  she  had  evidently  proved  to 
be  a  poor  subject,  as  she  ''forgot  to 
squint." 

(Continued  on  Page  9) 


Unfavorable   Odds 

Not  a  few  individuals  look  with 
envy  at  the  person  who  owns  his  own 
business.  It  appears  as  a  highly  de- 
sirable goal  to  many  employees,  an 
ideal  situation  where  there  are  no 
tirrue-cards  or  bosses.  But  all  is  not 
quite  so  rosy.  The  man  who  owns  his 
own  small  business  has  a  tougher 
struggle  than  most  employers  would 
subject  him  to.  Attesting  to  this,  the 
Harvard  Business  figures  for  1939 
show  that  only  ^5.6  per  cent  of  stores 
doing  a  dollar  volume  of  less  than 
$150^000  earned  a  profit. 

It's  a  real  job,  these  figures  show, 
to  get  any  business  past  the  dangers 
of  the  first  few  years  and  into  the 
expansion  stage.  Less  than  one-tenth 
of  1  per  cent  of  about  two  and  a  quar- 
ter million  businesses  in  the  country, 
for  example,  have  a  continuous  history 
of  50  years  or  more.  The  average  life 
of  a  business  is  just  5 J/2  years,  Dun  & 
Bradstreet  finds.  More  than  half  of 
stores  doing  a  dollar  volume  of  under 
$300,000  a  year  lost  money.  Bigger 
business  shows  much  more  consistency 
of  profit.  Perhaps  being  an  employee 
is  not  so  bad  after  all. 

y- ♦.♦ V 

Adjusto  Print  Press 

Here  is  a  popular- price  press  such 
as  is  often  wanted  for  flattening  prints 
or  drying  them  under  pressure.  The 
press  is  sufficiently  large  to  be  usable 
with  11  X  14  prints.  The  outside  di- 
mensions are  12x15  inches  and  the 
press,  made  entirely  of  metal,  will  not 
warp  or  lose  its  uniform  adjustment. 
As  many  as  100  prints  between  blot- 
ters may  be  placed  in  the  press  at  one 
time  and  they  may  be  of  any  size  up 
to  11  x  14. 

The  press  is  easy  to  handle  and  con- 
venient to  use.  Four  special  rubber 
snubbers  on  the  base  will  protect  the 
top  of  table  or  desk  on  which  it  may  be 
used.  The  upper  or  removable  part  of 
the  press  is  attached  and  pressure  ap- 
plied by  means  of  thumb-screws. 

Price $4.35 


6] 


[  THE  FOCUS  for  JANUARY,   1941  ] 


GADGET  BAG 

New  Model  2605-F 

Made  of  smooth,  top  grain,  soft,  brown 
leather.  Outside  measurement,  iV/z'^ 
'^^Vz^^Vz  inches.  Strap-and-buckle-fast- 
ened  pocket  on  outside  (l"x5%"x8j/2") 
accommodates  battery  case,  reflector,  etc., 
for  synchronized  flash-gun  unit.  Four 
snap-fastened  pockets  (2"x2'')  in  top  for 
filters.  Behind  these  a  :^ipper  equipped 
pocket  (3''xll")  for  cable  release,  table' 
top  tripod  or  other  small  accessories.  Two  pockets  (lI/^"x2j/2"x2!/2"  and 
Ij^"x2^"x4")  at  ends  with  snap-fastened  flaps  for  alternate  lenses.  Two 
large  pockets  (3"x5''x5j4")  iri  center  for  camera,  reserve  film  magazines,  lens 
hoods,  etc.  One  pocket  (6"xll|/2")  inside  front  for  exposure  meter.  Obvi- 
ously, the  equipment  listed  for  the  various  pockets  is  an  arbitrary  selection 
used  merely  as  an  example. 

Price  $12.50 

Dealers  are  invited  to  send  for  list  of  cases  of  all  kinds. 

^ ^ 


[  THE  FOCUS  for  JANUARY,   1941  } 


[7 


-<- 


David  S.  Merriam 

David  S.  Merriam  of  the  Pako 
Corporation  died  Thursday,  Decem- 
ber 12.  He  was  one  of  the  Directors 
of  the  Corporation  and  for  more  than 
20  years  helped  in  the  development 
of  equipment  which  has  made  the 
Pako  Company  outstanding  in  its 
line.  He  will  be  missed  by  his  asso- 
ciates, his  distributors,  and  the  hun- 
dreds of  photographers  and  photo 
finishers  who  knew  him. 


A  Distinctive  New  Paper 
Surface 

A  new  surface,  designated  as 
''suede,""  which,  while  matted,  is 
smooth  in  texture,  has  been  added 
to  the  Kodabrom  and  Kodalure  lines 
of  Eastman  Papers.  The  new  grades, 
which  will  be  furnished  in  the  same 
sizes  and  at  the  same  prices  as  other 
grades  of  Kodabrom  and  Kodalure 
Papers,  are: 

Kodabrom  Double  Weight: 

Grade  V  (Nos.  1,  2,  and  3),  suede, 
matte,  cream  white 

Grade  W  (Nos.  1,  2,  and  3),  suede, 
matte,  old  ivory 

Kodalure  Double  Weight: 

Grade  V,  suede,  matte,  cream  white 
Grade  W,  suede,  matte,  old  ivory 


Eastman  Industrial  X-Ray 
Film 

X-ray  Film  especially  coated  and 
packaged  to  meet  industrial  needs,  is 
now  available.  Many  manufacturing 
and  construction  firms  use  x-ray 
equipment  to  determine  the  quality 
of  metal  and  other  materials.  Anyone 
interested  in  Industrial  X-ray  Film  is 
invited  to  write  to  us  for  suggestions 
as  to  the  use  and  handling  of  film 
and  other  information  that  may  be 
wanted. 


Infra-Red  Film  Prices 
Reduced 

(Effective    January    15,    1941) 

INFRA-RED  Roll  Film  in  sizes  116, 
616,  120,  620  and  127  is  fur- 
nished in  6-exposurc  rolls,  but  not 
regularly  listed.  Prices  on  these  rolls 
are  hereby  reduced  as  follows: 


Film 
No. 

Negative 
Size 

Expo' 
surcs 

List 
Per  Roll 

116 

2/2x414 

6 

$    .40 

616 

2!/2x4j4 

6 

.40 

120 

214x34 

6 

.35 

620 

2^x3^ 

6 

.35 

127 

15/8x2/2 

6 

.30 

These  films  are  subject  to  the  dis- 
count schedule  in  effect  and  are  sold 
under  the  provisions  of  our  Retailer 
Fair  Trade  Agreement. 

Listings  of  Infra-Red  135  and  828 
film  remain  unchanged. 

On  special  order,  other  sizes  of 
Infra-Red  Film  are  available.  Prices 
on  these  si2,es  will  be  figured  propor- 
tional to  those  included  herein. 

^ — i> — 7 

Charles  Estey,  formerly  a  well 
known  Bay  Region  press  photog- 
rapher, was  found  dead  in  his  room, 
from  pneumonia.  At  one  time  he  was 
a  commercial  photographer  in  San 
Francisco. 

Mr.  and  Mrs.  Piatt  of  Redding 
were  in  San  Francisco  for  a  few  days 
over  the  New  Year  holiday. 

>fi  ^  >fi 

Mr.  and  Mrs.  Lark  of  Lark's  Photo 
Shop  and  Studio,  in  Hanford,  called 
at  our  office  during  their  brief  visit 
to  San  Francisco  early  this  year. 

H«        *        >is 

Mr.  F.  H.  Sheidler  and  Mrs.  Sheid- 
ler  made  the  trip  from  Redding  to  be 
in  the  city  for  the  New  Year  holiday. 
*     *     * 

Mr.  and  Mrs.  Kramer  of  Santa 
Cru::  are  rather  frequent  visitors. 
They  are  developing  the  habit  of  call- 
ing, which  greatly  pleases  us. 


[  THE  FOCUS  for  JANUARY,   1941  ] 


Synchro-Sunlight  with  Color 

SYNCHRO-SUNLIGHT  is  the 
flash  technique  pioneered  by  Kal' 
art  whereby  the  Hght  from  a  flash  bulb 
is  employed  to  balance  the  sunlight 
and  produces  the  beautiful  two-tone 
lighting  effects  achieved  by  Hollywood 
Motion  Picture  Studios  with  bulky, 
powerful  lamps. 

When  using  color  film  outdoors 
with  the  Speed  Flash  the  exposure 
should  be  set  for  the  daylight  and  the 
illumination  from  the  flash  bulb  should 
be  sufficient  only  to  fill  in  the  shadows. 
This  is  accomplished  by  keeping  the 
flash  about  8  to  10  feet  from  the  sub- 
ject. Synchro- Sunlight  is  especially 
beneficial  with  color  films  as  these 
emulsions  have  a  very  limited  latitude 
which  produces  jet  black  shadows  with 
no  detail. 

Outdoor  portraits  in  natural  color 
can  be  greatly  improved  if  the  sub- 
ject is  placed  so  as  not  to  face  the 
sun  directly.  In  this  position  there  is 
no  squinting  of  the  eyes,  your  subject 
is  more  comfortable  and  the  result  is 
a  more  natural  expression.  The  shad- 
ows are,  of  course,  illuminated  by  a 
flash  bulb  synchronized  with  the  Mi- 
cromatic  Speed  Flash.  The  shutter  ex- 
posure is  the  same  as  if  no  flash  bulb 
were  being  used.  At  this  point  we 
might  mention  that  although  the  light 
from  the  flash  bulb  varies  in  color 
temperature  during  its  burning  period, 
the  temperature  of  the  flash  pea\  is 
approximately  equal  to  the  flash  as  a 
whole.  It  is  important,  therefore,  to 
synchronize  with  the  pea\  of  the  flash 
when  shooting  at  speeds  of  1/200  sec. 
oit  faster  and  at  the  beginning  of  the 
flash  for  speeds  of  1/50  sec.  or  slower. 

^ ♦,♦ :k 

New  Phaostron  Meter 

In  advance  of  mora  detailed  infor- 
mation which  will  be  published  next 
month,  we  announce  the  Model  C 
Phaostron  Meter  with  greatly  in- 
creased scale  range.  Provision  is  made 
for  exposure  as  fast  as  1/1000  of  a 
second  and  for  as  long  as  two  hours. 


for  SPEED  GRAPHIC 
OWNERS  only  I 

SUPER 
SPEEDFLASH  SHOTS 

ARE  EASY  WITH 

SISTOCUN! 


A  dance  of  the  Radio  City  Music  Hall  Corps 
de  Ballet,  taken  by  Jimmy  Sileo 

Here's  an  instrument  designed  by  news  pho- 
tographers especially  for  Super-Speedflash 
Photography — it's  the  Kalart  Sistogun.  To- 
day— ace  photographers  use  and  endorse  this 
focal  plane  Shutter  Synchronizer  for  31/^  x 
41/4  and  4x5  Speed  Graphics. 
The  Kalart  Sistogun  is  a  compact,  precision 
instrument  which  really  completes  your 
Speed  Graphic.  It's  low  priced,  you  can  in- 
stall it  yourself.  It  may  be  used  w^ith  battery 
cases  of  most  synchronizers.  With  Sistogun 
and  long-peak  wire-filled  flash  bulbs,  you 
can  get  action  shots  even  at  l/lOOO  sec. 
See  the  Kalart  Sistogun.  Try  it.  You,  too, 
will  say  it  is  made  to  order  for  those  ivho 
tvant  real  action  FLASH  PICTURES — at 
SUPER  SPEEDS!    Price  $12.00. 

The  KALART  COMPANY  INC. 

Dept.  01 
Taft  Bidg.,   Hollywood.  Calif. 


KALART 


[  THE  FOCUS  for  JANUAPvY,    1941  } 


[9 


Sodium   Carbonate 
Pure   Photo 

(Monohydra+ed) 

Characteristics 

Anhydrous  Sodium  Carbonate  has 
a  decided  affinity  for  water,  and  will 
absorb  moisture  from  the  air  readily, 
up  to  about  15  per  cent,  where  it  re- 
mains practically  stable. 

Sodium  Carbonate  is  manufactured 
in  two  types  for  photographic  work: 
Anhydrous  (dry)  and  Monohydrated. 

The  anhydrous  or  dry  carbonate  is 
the  stronger  of  the  two  when  packed, 
having  about  98  per  cent  Na2C03.  But 
unless  it  is  stored  in  tight  containers 
it  is  not  stable,  but  in  time  may  absorb 
water  up  to  about  1 5  per  cent.  This 
creates  a  margin  of  uncertainty  too 
wide  for  careful  photographic  work. 

To  avoid  this  uncertainty  of 
strength,  Carbonate  has  been  hydrated 
to  contain  1 5  per  cent  of  moisture,  and 
at  that  point  it  is  sufficiently  stable  for 
all  practical  purposes.  There  may  be 
a  little  variation,  but  it  is  so  slight  that 
it  is  not  noticeable  in  practical  use. 

Therefore,  stabilized,  Monohy- 
drated Sodium  Carbonate  offers  you 
a  salt  that  contributes  to  uniform  den- 
sity and  printing  quality,  and  to  closer, 
more  accurate  timing  of  development. 

Use  of  Carbonate.  To  better  under' 
stand  the  reason  for  the  accuracy  that 
Monohydrated  Sodium  Carbonate  of- 
fers, it  is  well  to  recall  the  functions  of 
carbonate. 

Alkali  in  the  developer  makes  it 
more  active.  It  is  often  called  the  ac- 
celerator of  the  developing  agent. 

Over-use  of  Carbonate.  If  too  much 
alkali  is  used  it  increases  the  reducing 
power  of  the  developing  agent  to  such 
an  extent  that  the  silver  halide  grains 
are  affected,  even  though  they  were 
not  exposed.  This  causes  fog.  (See 
data  sheet  on  Potassium  Bromide.) 

Description 

(Monohydrated    Carbonate.)      Pure 
white,  fine  crystals,  which,  examined 


under  a  glass,  appear  brilHant,  color- 
less, and  fairly  uniform  in  size  and 
shape.  Free-flowing,  little  inclination 
to  cake  or  lump. 

ST0R.AGE 

Monohydrated  Carbonate  relieves 
the  photographer  of  much  of  the  diffi' 
culty  he  formerly  had  with  his  car' 
bonate.  Any  reasonably  dry,  cool  place 
will  be  suitable  for  storage. 


Eastman  Contrast  Process 

Panchromatic  Safety  Film, 

Antihilation 

THE  emulsion  of  Eastman  Contrast 
Process  Panchromatic  Safety  Film 
is  identical  with  Kodagraph  Process 
Panchromatic  Film,  but  is  coated  on 
regular  cut  sheet  base,  intended  for 
commercial  work. 

The  new  emulsion  is  a  decided  im- 
provement over  Process  Panchromatic 
Antihilation  Film,  having  considerably 
more  contrast  and  a  slight  increase  in 
speed.  This  new  film  will  replace  East- 
man Process  Panchromatic  Film,  but 
for  the  time  being  stocks  of  both 
brands  will  be  available,  and  orders 
for  Process  Panchromatic  will  continue 
to  be  filled  until  the  supply  is  ex- 
hausted. 

Eastman  Contrast  Process  Panchro- 
matic Safety  Film,  Antihilation,  will 
be  furnished  in  the  same  sizes  and  at 
the  same  prices  as  Eastman  Process 
Panchromatic  Film. 


A  True  Story 

(Continued  from  Page  5) 
Believe  it  or  not  (thank  you,  Mr. 
Ripley),  she  made  a  detailed  study  of 
all  the  proofs  and  carefully  selected 
the  one  which  she  said  was  the  best, 
because  ''I  find  that  of  all  the  pictures 
this  is  the  one  where  I  squint  the  most, 
and  therefore  this  will  make  the  best 
portrait." 


10] 


[  THE  FOCUS  for  JANUARY,    1941  ] 


[  THE  FOCUS  for  JANUARY,    1941  ] 


11 


From  the  Birdie's  Nest 

MANHATTAN'S  pioneering 
Museum  of  Modern  Art  last 
week  took  a  plunge.  Conservative 
U.  S.  art  museums  have  dipped  con- 
descendingly into  the  art  of  photog- 
raphy, buying  an  occasional  print  to 
store  in  their  basements,  sandwiching 
an  occasional  show  of  fine  photographs 
between  their  Cezannes  and  Rem- 
brandts.  None  of  them  has  ever  rated 
photographs  high  enough  to  give  them 
a  full-fledged  department,  complete 
with  curators  and  permanent  collec- 
tions. But  the  Modern  Museum,  which 
had  long  been  flirting  with  camera  art, 
last  week  announced  that  it  would 
give  photography  a  large,  permanent 
place  alongside  its  departments  of 
painting,  sculpture,  architecture,  in- 
dustrial design.  As  curator  of  the  new 
department,  the  Modern  Museum  ap- 
pointed its  librarian,  scholarly,  gan- 
gling Camera  Expert  Beaumont  New- 
hall. 

For  its  maiden  exhibition,  this  week, 
the  Modern  Museum's  new  photog- 
raphy department  dusted  off  60  pic- 
tures representing  the  heavy  cream  of 
camera  craft,  from  early  sepia-colored 
]  9th-Century  primitives  down  to  such 
contemporary  camerartists  as  Alfred 
Stieglitz,  Ansel  Adams,  Edward  Wes- 
ton. Picked  to  show  the  tremendous 
variety  of  methods  and  subjects  used 
by  cameramen  of  the  past  97  years, 
the  exhibition  contained  prints  from 
hoary  calotype*  and  wet-plate  nega- 
tives, documentaries  by  the  Civil  War's 
camerace  Matthew  Brady,  sentimental 
Victorian  landscapes,  modern  news 
photographs,  dadaist  shadographs  by 
Hungarian-born  Moholy-Nagy  and 
U.  S.  Modernist  Man  Ray.  Surprised 
visitors  found  that  some  of  photogra- 
phy's finest  workmanship  was  very  old 
stuff. 

The  man  behind  the  Modern  Mu- 
seum's new  photographic  venture  is 
David  H.  McAlpin,  grandnephew  of 
the  late  John  D.  Rockefeller,  Sr.    A 

•Early  paper  negative  used  before  the  introduction 
of  glass  plates  or  film. 


precise-minded  shutterbug  who  clicked 
his  first  camera  in  1906,  balding,  snap- 
eyed  Mr.  McAlpin  spends  many  a 
spare  moment  from  his  Manhattan 
brokerage  business  getting  fragments 
of  the  world  on  film.  A  collector  of 
fine  and  rare  photographs,  McAlpin 
has  long  felt  that  U.  S.  museums  ought 
to  do  more  for  photography.  When,  a 
year  ago,  he  gave  Manhattan's  stodgy 
Metropolitan  Museum  $1,000  to  buy 
photographs,  the  Metropolitan's  board 
of  trustees  had  to  hold  a  meeting  to 
decide  whether  photography  was  art. 
They  finally  decided  that  it  was,  ac- 
cepted his  gift.  Cousin  Nelson  Rocke- 
feller's Museum  of  Modern  Art  was 
prompter.  About  his  own  camera 
work,  Camerarchivist  McAlpin  is  shy. 
Says  he:  'It's  mostly  in  the  snapshot 

stage." 

— Time. 

Kodabrom  Paper  Name 

Changed  to  Kodabromide 

Paper 

Kodabrom  Paper  will  henceforth  be 
known  as  ''Kodabromide." 

Because  of  the  similarity  of  the  for- 
mer name  to  that  of  Kodachrome  Film, 
and  to  avoid  confusion,  this  name 
change  is  being  made.  However,  there 
is  no  change  in  the  characteristics  of 
the  product. 

Throughout  the  year  there  may  be 
instances  of  dealers  and  customers  re- 
ceiving packages  bearing  the  name 
"Kodabrom."  This  situation  is  due  to 
the  fact  that  there  are  on  hand  large 
stocks  of  labels  and  packaging  ma- 
terials which  will  not  run  out  on  all 
sizes  and  grades  at  the  same  time.  This 
statement  is  made  so  that  those  receiv- 
ing packages  bearing  the  name  "Koda- 
brom" will  understand  that  the  ma- 
terial contained  is  not  old,  but  merely 
that  we  are  using  the  packing  materials 
on  hand. 


Save  your  copies  of  "The  Focus" 
for  future  reference. 


-¥- 


12  ]  [  THE  FOCUS  for  JANUARY.   1941 


THE  KALART 

SYNCHROSCOPE 

A  Synchronizer  Tester  .  .  .  without  the  use  of 
bulbs,  film,  or  any  other  photographic  material. 

THE  KALART  SYNCHROSCOPE  is  an  entirely  new  device,  electrically 
operated  from  the  battery  case  of  the  Photoflash  Synchronizer  which  gives 
a  visual  indication  of  the  shutter  timing  in  relation  to  flash  bulb  peak  intensity. 
This  is  accomplished  without  the  use  of  a  flash  bulb  or  other  photographic 
materials. 

Means  is  provided  for  adjusting  the  Synchroscope  for  difl^erent  time  lag 
intervals  associated  with  the  various  flash  bulbs  now  on  the  market. 

The  Synchroscope  is  fastened  in  front  of  the  lens  and  shutter  to  be  tested 
by  sliding  the  adjustable  crossed  bars  in  the  camera  track.  If  the  camera  does 
not  have  a  focusing  track,  the  synchroscope  is  placed  on  a  table  close  to  the 
lens.  The  viewing  window  is  raised  or  lowered  in  height  to  center  with  the 
lens.  Electrical  connection  is  established  to  the  battery  case  by  means  of  the 
electrical  cord  extension.  The  pin  projecting  from  the  bottom  of  the  Synchro- 
scope is  gently  pushed  up,  the  Synchronizer  connected  tc  the  battery  case  is 
wound  and  the  shutter  cocked.  Set  the  shutter  for  a  speed  of  1 /200th  sec.  or 
maximum  shutter  speed  as  desired. 

The  back  of  the  camera  is  then  opened  and  exposed  to  the  light  of  an 
electric  lamp. 

While  looking  directly  into  the  window  of  the  Synchroscope  the  shutter 
is  released  by  means  of  the  Synchronizer  and  two  distinct  slits  of  light  will  be 
visible  v;hile  the  shutter  is  open. 

The  action  of  these  slits  is  designed  to  correspond  in  timing  with  the  firing 
characteristics  of  a  photo-flash  lamp.  Their  position  as  observed  indicates 
whether  the  shutter  is  opening  with  the  peak  of  the  flash  or  whether  it  is 
opening  too  early  or  late. 

As  the  Synchroscope  is  much  more  critical  than  any  other  form  of  tester, 
we  have  incorporated  within  it  a  field  of  red  which  covers  the  safety  margin 
for  synchronization.  If  the  photographer  sees  any  portion  of  this  red  area 
within  the  slits  of  the  Synchroscope  while  making  the  test,  the  synchronizer 
adjustment  is  correct.  If  no  red  is  visible  and  the  right  slit  appears  higher  than 
the  left,  the  shutter  is  opening  too  early.  The  Synchronizer  is  therefore  adjusted 
by  decreasing  the  spring  tension  behind  the  plunger,  that  is,  uriscrew  the  Micrc 
matic  feature  a  point  or  two.  Then  repeat  the  test  and  adjust  the  Synchronizer 
until  the  desired  position  of  the  two  slits  is  attained.  If  the  right  slit  is  lower, 
the  shutter  is  somewhat  late  in  openirig,  and  the  Synchronizer  can  he  adjusted 
to  advance  the  shutter  action  by  turning  the  milled  tension  \noh  down  a  point 
or  two.  Ta\e  at  least  four  tests.   Reset  pin  for  every  test. 

With  some  shutters  a  different  synchronizer  adjustment  may  be  necessary 
for  a  speed  of  1/ 100th  sec.  than  for  a  speed  of  1 /200th  sec,  although  in  most 
cases  if  adjusted  for  1/200  sec.  it  will  operate  at  all  shutter  speeds. 

The  adjustment  dial  on  the  Synchroscope  is  put  there  to  make  the  neces- 
sary adjustments  for  time  lags  of  different  flashbulbs.  With  the  dial  set  at 
No.  4,  the  Synchroscope  wall  test  all  synchronizers  for  the  Superflash  No.  0, 

(Continued  on  Page   14) 


[  THE  FOCUS  for  JANUARY,    1941  ]                                        [  1? 
— - — ■ ^ 


New  Kodak  Print  Lacquer  Protects 

Against  Dust,  Abrasion;  Is  Tough, 

Flexible,  Waterproof 

Coating  Guards  Prints  and  Enlargennents  fronn 
Atmospheric  Discoloration,  Makes  Cleaning 
Easier,  Does  Not  Change  Reflection  Character 
of  Print  Surface,  Nor  Discolor  With  Age 

A  NEWLY-DEVELOPED  Kodak  Print  Lacquer,  designed  to  protect  the 
surface  of  contact  prints  and  enlargements  from  marks,  dust,  abrasion, 
and  atmospheric  discoloration,  and  to  allow  thorough  cleaning  without  injury 
to  the  print,  is  announced  hy  the  Eastman  Kodak  Company,  Rochester. 

The  new  lacquer  provides  a  protective  surfacing  which  is  thin,  tough, 
flexible,  waterproof,  virtually  colorless,  and  not  subject  to  discoloration  with  age. 
The  coating  is  effectively  invisible — producing  little  if  any  change  in  the  finish 
and  reflection  characteristics  of  the  print.  This  lacquer  offers  particularly  good 
protection  against  sulfurous  gases  in  the  air,  which  tend  to  cause  print  discolora- 
tion in  many  localities. 

Prints  treated  with  the  new  lacquer  may  be  washed  with  mild  soap  and 
water.  An  interesting  characteristic  of  the  lacquer  is  its  ability  to  inhibit  mildew 
and  fungus  growth — and  for  this  reason  it  can  be  used  to  advantage  on  album 
covers,  leather  surfaces  of  cameras  and  cases,  and  other  equipment  made  of 
natural  or  artificial  leather  It  may  also  be  applied  to  metal  parts  to  prevent 
oxidation  and  discoloration. 

Kodak  Print  Lacquer  is  applied  by  dipping  the  print  into  a  tray,  allowing 
it  to  remain  10  seconds,  then  draming  and  hanging  up  to  dry  in  a  dust-free 
place.  The  lacquer  may  also  be  apphed  with  conventional  spray  equipment 
(an  advantage  in  treating  photo-murals),  or  wiped  on  with  a  brush  or  lintless 
cloth. 

Either  plain  or  tinted  prints  may  be  lacquered.  For  oil-tinted  or  watercolor' 
tinted  prints,  a  simple  gelatin  si2;ing  operation  is  outlined  in  the  complete  in' 
struction  sheet  which  accompanies  each  can  of  lacquer. 

Product  of  long  research  by  the  Kodak  Research  Laboratories,  Kodak  Print 
Lacquer  has  been  formulated  to  meet  many  requirements,  and  has  features  and 
advantages  not  offered  in  other  lacquers.  Retail  prices  of  Kodak  Print  Lacquer 
are:  Eight-ounce  can,  60  cents;  gallon  can,  $5.50. 


14] 


[  THE  FOCUS  for  JANUARY,   1941  ] 


THE  KALART  SYNCHROSCOPE 

(Continued  from  Page  12) 

No.  1,  and  Press  40  lamps  and  also  the  Mazda  No.  7,  No.  16  and  No.  21. 
The  No.  5  dial  setting  should  be  used  to  test  the  synchronizer  for  Superflash 
No.  2  and  No.  3  lamps.  When  testing  for  Mazda  No.  1 1  lamps,  the  Synchro- 
scope dial  should  be  set  at  No.  2. 

If  a  satisfactory  test  cannot  be  obtained  within  the  range  of  the  synchro- 
nizer adjustments,  the  battery  is  probably  weak  and  requires  replacement. 

Fresh  batteries  for  use  with  most  Synchronizers  should  read  4.5  volts  when 
tested  with  a  volt  meter.  Many  used  batteries  will  retain  or  rebuild  to  this 
voltage  even  when  in  a  weakened  condition.  A  simple  method  of  determining 
the  true  condition  of  the  battery  is  to  connect  a  resistance  or  load  to  it  while 
taking  a  volt  meter  reading.  The  Synchroscope  may  be  used  as  a  load  by  con- 
necting it  and  the  volt  meter  to  the  battery  The  Syncliroscope  pin  should  be 
held  up  to  keep  the  circuit  closed  while  the  cable  release  or  Synchronizer  but- 
ton is  being  pressed.  Keep  the  circuit  closed  only  long  enough  to  take  the 
reading;  otherwise  the  battery  drain  is  too  great. 

A  fresh  battery  which  reads  4.5  volts  without  a  load  should  read  approxi- 
mately 2.7  volts  with  this  load.  A  used  battery  which  reads  4.5  without  a 
load  may  read  1.5  volts  with  a  load.  If  the  latter  reading  should  fall  below  1.5 
volts  then  it  indicates  the  need  for  a  battery  replacement. 

The  Synchroscope  may  be  used  to  check  the  adjustment  om  all  makes  of 
synchronizers — whether  mechanical  or  electrical,  by  following  the  general  in- 
structions. With  the  latter  type,  however,  it  is  advisable  to  first  insert  a  fresh 
battery. 

This  device  cannot  be  used  to  test  synchronizers  with  focal  plane  shutters. 

Price  $15.00 


Wabash  Press  25  Lamps 

One  of  the  items  for  which  we  have 
numerous  orders  on  file,  and  still  more 
heavily  ordered  from  the  factory,  is 
the  now  much  discussed  Press  25  Su' 
perflash  Lamp.  The  latest  report  from 
the  factory  tells  us  of  production  difii- 
culties,  the  need  of  re-designing  some 
of  their  machinery  for  making  these 
lamps,  and  other  problems. 

These  problems  have  finally  been 
solved  but  actual  production  in  quan' 
tity  is  still  another  matter.  While  we 
have  every  confidence  that  our  orders 
will  be  filled  this  Spring,  we  ask  our 
readers  to  be  patient,  and  temporarily 
consider  the  use  of  one  of  the  eight 
other  sizes  in  which  Superflash  Lamps 
are  available  for  immediate  shipment. 


H  &  K  Estimating  Scale 

For  the  convenience  and  guidance 
of  our  readers,  we  offer  a  price  esti- 
mating scale,  whereby  you  can  readily 
determine  the  price  of  additional  prints, 
after  you  have  established  the  price  of 
the  first.  All  sizes  from  3x4  to  11x14 
are  shown,  in  various  price  ranges. 

If  you  want  a  copy,  we  will  gladly 

comply  with  your  request. 
^ ♦> ^ 

Sussman   1941   Catalog 

The  new  1941  catalog  of  the  Suss- 
man line  of  mountings  is  now  ready. 
We  will  send  a  copy  to  any  estab- 
lished photographer  on  request. 

A  man's  first  duty  is  to  keep  him' 
self  out  of  the  poorhouse. 


Mo*^ 


W 


HEN 


ft*. 


entertainiM* 

screen  -■ 

is  inters  ■ 
wear. '.  •■ 

raniicr'  ■■ 
wav  '.'■ 


roon:  ::  - 

chant  in  her  tmt 


and  profeaaoil  | ' 

SuBjBcni 

TlieUlMzl 
comprises  a  lokk^iiH 
photognplacsasr. 
techniqut  TV  v 
eluded  anfom  ir 
tory  fiodio^  \ 

into  ten  xaioa  ma  ik 
^dingsiKodiiLa^jj, 

f^  Wckrote  h 

tastman"" 


"^ninspjraiaa  L 
iitiierati 


'^'^nitedt^ji^^ 


[  THE  FOCUS  for  JANUARY,   1941  ] 


[15 


Modern  Merchandising 


WHEN  a  woman  goes  to  see  a 
motion  picture,  she  is  seeking 
entertainment.  Primarily  she  is  in- 
terested in  what  the  people  on  the 
screen  do  and  say.  Secondarily  she 
is  interested  in  the  clothes  the  women 
wear,  the  houses  they  live  in,  the  ar- 
rangement of  their  furniture  and  the 
way  they  do  their  hair. 

Next  day  she  looks  at  herself  in 
the  mirror,  and  she  surveys  her  living 
room  and  her  wardrobe.  Then  she 
goes  shopping,  and  expects  the  mer- 
chants in  her  town  to  show  her  gowns 


-H 


as  stylish  as  those  in  the  picture  she 
saw  the  night  before. 

Motion  pictures  have  powerfully 
speeded  and  complicated  modern 
merchandising.  A  generation  ago  a 
new  style  moved  across  the  country 
at  the  speed  of  a  stage  coach.  Now 
style  travels  at  the  speed  of  light 
waves. 

Merchants  in  smaller  communities 
must  be  as  alert  as  their  competitors 
in  the  cities,  or  their  customers  will 
hop  into  automobiles  and  drive  to  the 
urban  stores. 

f- 


Kodak  Reference 
Handbook 

WRITTEN  with  authority  and 
designed  for  easy  reference,  the 
convenient  recommendations,  tables, 
and  specification  sheets  of  this  Hand- 
book will  prove  an  invaluable  aid  in 
solving  the  problems  of  both  amateur 
and  professional  photographers. 
Subjects  Covered 
The  Kodak  Reference  Handbook 
comprises  a  wealth  of  information  on 
photographic  materials,  processes,  and 
technique.  The  technical  data  in- 
cluded conform  with  the  latest  labora- 
tory findings.  The  book  is  divided 
into  ten  sections  under  the  following 
headings :  Kodak  Lenses,  Kodak  Films, 
Filters,  Kodachrome  Photography, 
Eastman  Photographic  Papers,  Dark- 
room Design,  Development  and  Fixa- 
tion, Formulas,  Copying,  Slides  and 
Transparencies.  Each  of  these  sec- 
tions is  the  result  of  a  planned  col- 
laboration of  practical  photographers, 
photographic  technicians,  and  re- 
search workers.  Each  is  attractively 
illustrated  with  photographs  and  dia- 
grams. 

Designed  for  Quick  Reference 
This    380-page    book    is    uniquely 
planned  for  convenience  as  a  refer- 


ence source.  The  format  is  loose-leaf 
with  a  multi-ring  binder,  which  al- 
lows the  book  to  lie  flat  when  in  use 
and  provides  for  the  insertion  of  your 
own  notes  and  photographic  records. 
Each  section  has  an  index  tab,  a  list 
of  contents,  and  a  margin  index  which 
includes  key  processes  and  often-used 
data.  Below  each  item  on  the  margin 
index  is  a  black  patch  on  the  page 
where  the  text  in  question  will  be 
found.  The  book  is  handsomely 
bound  in  a  water-resistant  cover  mate- 
rial which  may  be  cleaned  with  a 
damp  cloth.  The  features  outlined, 
plus  rugged  construction,  provide  the 
ideal  Handbook  for  everyday  use  in 
the  field,  the  studio,  and  the  dark- 
room. Price  of  the  Kodak  Reference 
Handbook,  $2.7?. 

<^:-:-» 

Eastman  Contrast  Process 

Ortho  Safety  Film, 

Antihilatlon 

This  new  film  has  an  emulsion  iden- 
tical with  that  of  Kodagraph  Contrast 
Process  Ortho  Safety  JFilm  coated  on 
regular  safety  cut  sheet  base  developed 
for  the  commercial  trade. 

This  film  is  considerably  faster  than 
Eastm.an  Process  Film,  has  higher  con- 
trast, and  a  shorter  toe,  and  is  ortho- 
chromatic. 


16] 


[  THE   FOCUS  jor  JANUARY.    1941  ] 


§ins;§iniaii  Monoi 


Sterling  Easels 

Sample  on  receipt  of  List  price 

Ciratone  Coated  Cover  and   Insert  Stocks — Gray  and 

Neutral — Slip-In  Style — Serrated — Edge  Underlay 

Neat,  sturdy,  very  effective,  are  all  descriptions  which 
fit  this  recent  noteworthy  addition  to  the  SUSSMAN 
forefront  style  line. 

The  STERLING  is  a  moderately  priced  easel  in  regU' 
lar  outside  sizes  and  is  a  real  value. 

A  complete  range  of  sizes  will  accommodate  all  your 
requirements  in  an  easel  style. 


Print  Size 
3      X   5 
4x6 
5     X  7 

7  X   5 
61/2X  81/2 

8  xlO 
10     X  8 


Group 


Group 


Outside  Size 
43/4X  67/8 
55/8X  85/8 
63/4X  9/2 
8/8X  75/8 
91/2X121/2 

10     XI3/2 
121/2x11 


Price 

per  100 

$    6.00 

7.75 

9.00 

10.75 

14.50 

16.50 

17.00 


Drexel  Folders 

Perfection  Coated   Duplex  Cover  Stock — Rag  Stock 

insert — Deckled    Edges — Slip-in    Style — 

Buff  and   White   Shades 

This  folder  has  been  especially  designed   for  the 

customer  who  demands  that  the  finished  photograph 

be  of  exceeding  simplicity  and  attractiveness,  mount' 

ed  in  folder.  The  soft  tone  of  the  Coated'embossed 

cover   stock,   neat   insert   design   with    plate   sinking 

around   it,   all  lend   to  an   appeal   which   cannot  be 

denied. 


Print  Size 
3      x  4 


X  5 

X  6 

X  7 

X  5 

6/2X  8/2 
8     xlO 

10     X  8 


Group 


Group 


Outside  Size 
5     X  7 
5/2X  8 
6'/2X  914 
7/4x103/4 
9/8X  8/8 
9/4x121/2 
10^x14 
13     xll/8 


List  Price 

per  100 

$    6.25 

7.00 

8.75 

10.50 

11.00 

13.50 

15.50 

15.50 


^  ^  Su  s  sm  a  71    Mounts 
Are    Paramount^^ 


Manufactured  by  A.  SUSSMfi 

HIRSCI- 

DIsli 


[  THE  FOCUS  for  JANUARY,    1941  ] 


i  Are  Paramoniit 


Cleason  Folders 

Sample  on  receipt  of  List  price 

Sturdicoat    Duplex    Cover    Stock — White    or    Buff    Antique 

Insert  Stock — Deckled   Edges,  Cover  and   Insert — 

Slip-in  Style— White  or  Buff  Shades 

This  new,  completely  different  folder,  a  real  leader, 
F'^atures  a  sketched  line  design  effect,  which  is  distinctly 
lovel  and  effective. 

The  cover  stocks  present  rich,  subdued  color  tones, 
r.Sich  are  enhanced  by  a  double  plate  sinking. 

Your  Fall  requirements  in  folder  style  must  include 
;his  folder. 


Price 

^rint  Size 

Outside  Size 

per  100 

3      X   4 

5     X  7 

$    6.00 

3      X   5 

51/2X  8 

6.75 

4x6 

61/2X  914 

8.25 

•)     X  7 

71/4x103/4 

10.25 

7     X   5 

Group 

9/8X  8/8 

10.50 

61/2X  81/2 

9/4x121/2 

13.00 

8     xlO 

10^x14 

15.00 

10     X   8 

Group 

13       X115/8 

15.00 

Kelvin  Easels 

Creation  Coated  Duplex  Cover  and  Insert  Stock — 

Serrated   Edge   Underlay — Slip-in  Style — 

Gray  and  Neutral  Shades 

Strikingly  modern  in  stock  and  design,  most  at' 
tractively  framing  photographs,  aptly  describes  the 
Kelvin  easel.  In  oversized  dimensions  throughout  all 
the  sizes  in  which  it  is  made,  it  is  a  style  which  once 
seen,  will  demand  instant  attention  and  produce  cus' 
tomer  demand  for  additional  pictures. 

List  Price 

Print  Size  Outside  Size  per  1 00 

3x4                             4^x   534  $    6.25 

3x5                             5/8X  75/8  7.75 

4x6                             6'/^x   9  9.2  5 

5x7                             7/8x10/8  10.50 

8x10  10     XI3/2  17.50 

10x8    Group  12/2x11  18.00 


&  COMPANY,   Philadelphia.   Pa. 


&  KAYE 

butors 


^  ^  Su  s  s  m  an    Mounts 
Are    Paramount^^ 


18  ]                                      [  THE  FOCUS  for  JANUARY.   1941  ] 
^ _ 4^ 


YOU  HAVE  A  DATE! 

Warcli    13-14-15 

MASTER  PHOTO  FINISHERS 
and  DEALERS  CONVENTION 

ST.  FRANCIS  HOTEL        y        SAN  FRANCISCO 

Aladdin  Lamps  of  1941 

by  Beattie 

MAGIC  that  works  a  modern  sorcery  is  yours  with  these  great  new  lamps 
''by  Beattie."  Here  is  versatiHty  .  .  .  snappy  briUiancet  transformed  at 
finger  touch  to  a  soft  flattery  .  .  .  control  that  erases  Hnes  and  wrinkles,  sub' 
ordinates  secondary  details,  places  interest  exactly  where  it  belongs. 

They  are  magically  cool  .  .  .  glareless  .  .  .  fast.  But  far  beyond  these  fea' 
tures  common  to  all  fluorescents,  Beattie  main  source  lamps  provide  controlled 
power  which  enhances  your  ability;  broadens  the  variety  and  quality  of  your 
work — you  sell  more  negatives  and  prints. 

Constructed  to  highest  standards,  these  brilliant  performers  are  equipped 
with  G.  E.  Reactances  and  tubes,  separable  starters  and  imperishable  Alcite 
reflectors.  Beattie  Lighting  Controls  enable  you  to  put  this  quality  equipment 
to  most  efficient  use.  Because  they  do  what  you  want  them  to  do.  Beattie  Lites 
end  the  ''pointless  experiment''  that  wastes  time  and  energy. 

TRULY  THE  LAMPS  OF  THE  FUTURE 

Ready  Today  .  .  .  Scientifically  counterbalanced  to  keep  the  center  of 
gravity  constant,  these  Beattie  Lites  are  stable  at  any  height.  Yoke-mounted,  the 
lampheads  tilt  to  any  angle  and  rotate  freely.  Backed  by  the  skill  acquired  in 
more  than  20  years  of  equipment  design,  these  "Aladdin  Lamps  of  1941"  are 
praised  by  delighted  owners  as  the  "finest  ever  built  by  Beattie." 

GREATER  DOLLAR  VALUE  .  .  . 

Model  FDL,  with  eight  24'inch  tubes,  has  plenty  of  speed  and  covering 
power  for  the  average  portrait  studio;  Model  FPH,  with  eight  36'inch  tubes, 
provides  power  for  huge  groups  and  fashions  at  small  aperture.  Complete  with 
tubes,  the  Lites  are  term-priced  at  only  $135.00  and  $185.00,  respectively. 
(Five-tube  fluorescents  as  low  as  $47.50.) 

Ask  our  salesmen  for  further  details — or  see  these  great  lamps  demon- 
strated in  our  display  room. 

Beattie  Lamps  may  he  purchased  on  budget  terms. 


[  THE  FOCUS  for  JANUARY,   1941  ] 


r  19 


--?- 


Avoid  Curled  and  Cracked  Prints 


THIS  is  the  time  of  year  when  the 
dry  heat  of  workrooms  causes 
prints  to  curl  and  become  brittle. 
Kodak  Flexol  is  the  remedy  for  this 
condition,  and  it  may  be  used  with  the 
assurance  that  it  will  not  injure  your 
prints. 

Flexol  is  a  chemically  pure  sub- 
stance which  gives  the  print  just 
enough  moisture  to  do  away  with  the 
hard  and  brittle  condition  that  makes 
it  crack  or  curl  on  the  slightest  provo- 
cation. It  makes  prints  easier  to  han- 
dle and  gives  them!  greater  durability 
because  they  are  tough  and  pliable  and 
not  easily  broken. 

Any  form  of  moisture  will  produce 
this  condition,  but  the  difficulty  is  that 
it  does  not  last.  The  moisture  evapo- 
rates and  the  paper  and  its  gelatin 
coating  become  hard  and  brittle.  Kodak 
Flexol  does  not  dry  out  with  the 
water,  and  as  a  result  the  moisture  re- 
tained helps  to  keep  the  print  in  good 
condition. 

After  prints  have  been  washed  thor- 
oughly they  are  placed  in  a  solution 
made  by  mixing  Flexol  in  the  propor- 
tion of  one  ounce  to  ten  ounces  of 
water.  This  solution  should  be  kept  at 
a  temperature  of  70°  to  80°  F.  To 
prevent  excess  dilution  of  the  Flexol, 
the  prints  should  be  drained  of  surplus 
water.  After  prints  other  than  glossy 
have  been  immersed  in  this  solution 
for  about  five  minutes,  surplus  mois- 
ture should  be  sponged  off  before  they 
are  dried. 

It  is  very  important  that  prints 
which  are  to  be  treated  with  Flexol 
solution  be  thoroughly  fixed  and 
washed.  When  they  are  so  treated 
they  hold  some  moisture,  and,  in  the 
presence  of  moisture,  any  hypo  re- 
maining in  a  print  will  cause  it  to  fade 
and  discolor  more  rapidly. 


Single  or  double  weight  prints  may 
be  treated  with  Flexol  solution  and, 
if  desired,  the  strength  of  the  solution 
may  be  varied  according  to  general 
atmospheric  conditions,  a  weaker  so- 
lution being  used  when  the  air  is  suf- 
ficiently humid. 

To  keep  Flexol  solution  at  the  de- 
sired uniform  strength,  test  the  fresh 
solution  with  a  hydrometer.  After  a 
batch  of  prints  has  been  treated,  and 
some  water  from  the  prints  added  to 
the  solution,  it  can  be  brought  back 
to  its  normal  strength  by  adding  suf- 
ficient Flexol  to  bring  it  up  to  the 
original  test. 

Flexol  helps  to  give  more  even  dry- 
ing of  prints  on  ferrotype  plates,  and 
the  better  contact  which  eliminates 
dull  spots.  Prints  need  not  be  sponged 
for  ferrotyping.  A  Flexol  treatment  is 
also  a  distinct  advantage  when  prints 
are  to  be  embossed.  If  they  contain 
sufficient  moisture,  embossing  will  not 
crack  them. 

Flexol  is  supplied  in  8-ounce  bottles 
at  60  cents,  1 -gallon  cans  at  $5.50, 
and  5-gallon  cans  at  $24. 


Hurried  business  trips  brought  wel- 
come visitors  to  our  office;  they  in- 
cluded Mr.  Staples  of  Chico.  Mr. 
Cilley  of  Marysville,  and  Mr.  Jef- 
freys of  Salinas  and  King  City. 


FOR  SALE 

Studio  completely  equipped  for  Por- 
trait, Commercial,  Kodak  Finishing, 
and  Framing.  Reasonable  rent,  good 
lease.  Ground  floor,  centrally  located. 
Established  fourteen  years. 

May  King  Studio,  Klamath  Falls,  Ore. 


:u  J 


[  THE   FOCUS  for  JANUARY,    1941  ] 


-4- 


PAKO  Film  Clips 


.  .  .  Strong,  Heavy  and  Serviceable 


Pako  Film  Clips  are  amply  wide  to 
minimize  film  curling — extra  large 
jaw  opening  for  easy  loading — an 
adequate  supply  kept  handy  will 
speed  up  service  and  improve  the 
quality  of  finished  work — plated 
brass  for  low  initial  cost. 

Per   dozen $1.65 

Stainless  Clips  for  long  life 
Per    dozen $3.00 


PAKO  Clip  Weights 

.  .  .  Elinnina+e  Objectionable  Curl 

Use  Pako  Clip  Weights  with  Pako  Clips  for  bottom  weights  in 
tank  development — merely  insert  weight  in  the  loop  of  the  clip, 
then  place  weight  between  the  jaws  of  a  vise,  tighten  vise  and  weight 
will  be  pressed  tightly  around  edges  of  clip.  Particularly  handy  for 
616,  620,  and  other  tightly  wound  films. 

Per  dozen $1.35 


PAKO  Midget  Masks 

Facilitate  Printing  from  Miniature  Negatives 

Adjustable  for  margins  of  varying  widths  from  individual  negatives 
or  strips.  Can  be  attached  to  Pako  Junior  or  Model  B  Printer,  and 
instantly  removed  for  printing  standard  si2;es. 

Price  per  se+ $2.00 


[THE  FOCL'S  for  JANUARY.   1941  ]  [21 


G.  E.  Announces  a 

THREE-LIGHT  50-100-150  WATT 

Photo  Enlarger  Lamp 

Designed  for 
FLEXIBILITY  AND  IMPROVED  LIGHT  CONTROL 

DEVELOPMENT  of  a  50-100' 150  watt  ^^A  21"  White  Mazda  Photo 
Enlarger  Lamp — designed  to  provide  amateur  and  professional  photogra- 
phers with  three  intensities  of  hght  from  a  single  source — has  just  been  an- 
nounced by  General  Electric's  lamp  department  at  Nela  Park,  Cleveland,  Ohio. 

For  proper  operation,  the  new  ''A  21""  requires  special  accessory  equipment 
which  is  being  built  into  new  enlargers,  soon  to  appear  on  the  market,  or  which 
should  be  built  into  existing  equipment.  Chief  among  these  ''necessaries''  are  a 
5 -contact  porcelain  socket  and  a  wattage  selection  switch. 

Among  outstanding  advantages  claimed  for  the  new  lamp  arc  the  following: 
Use  of  the  50- watt  filament  provides  ample  light  for  the  setting-up  and  focusing 
operations  which  frequently  consume  considerable  time;  the  relatively  little  heat 
produced  by  the  50- watt  filam^ent  permits  leisurely  setting  up  and  focusing 
without  ''cooking"  the  negative;  for  making  exposures,  two  higher  stages  of  light 
are  available:  one  an  intermediate  intensity  from  the  100- watt  filament  alone, 
the  other  a  much  higher  intensity  of  light  from  use  of  the  50  and  100-watt 
filaments,  each  burning  at  the  same  time. 

The  three  levels  of  light  provide  flexibility,  light  control,  make  for  con- 
venience, save  time  in  many  cases,  and  lessen  the  chance  of  vibration  or  ex- 
traneous light  to  aifect  print  quality.  Use  of  the  relatively  cool  light  from  the 
50- watt  filament  eliminates  unsatisfactory  split-second  exposures  with  fast  papers 
at  small  ratios  of  enlargement,  and  in  such  cases  it  "stretches  out"  the  time  so  it 
can  be  measured  with  reasonable  accuracy.  Once  the  negative — under  the  light 
of  the  low^est  level — has  been  positioned  properly  and  the  enlargement  adjusted 
to  desired  size,  the  operator  hereafter  need  only  switch  on  the  higher  intensity 
for  final  focusing  and  printing. 

Essential  technical  data  and  price  of  the  new  G.  E.  50-100-150  watt  A2i 
Mazda  white  photo  enlarger  lamp  are  as  follows: 

Class    - C 

Watts 50-100-150 

Volts  (published)    105-120 

Bulb  A21  White 

Filament  Construction....  2  C-9 

Base 3-contact  medium  screw 

Maximum  Overall  Length 4%  inches 

Light  Center  Length 3%  inches 

Position  of  Burning Any 

Life    100  Hrs.  (each  filament) 

List  Price $0.60 


-^ 


22] 


[  THE  FOCUS  for  JANUARY,   1941  ] 


Gets  Building,  Land — No 
Cost;  Sonne  Business 

THE  remarkable  series  of  transac- 
tions engineered  by  an  automobile 
dealer  in  Mountain  View,  California, 
has  attracted  much  attention  and  will 
be  of  interest  to  our  readers  who  well 
remember  the  Fair  at  Treasure  Island. 

It  all  started  at  the  San  Francisco 
World's  Fair.  When  the  dealer  first 
beheld  the  towers  and  pylons  and 
other  architectural  features  of  the 
Chrysler  Corporation  exhibit,  it  was 
literally  "love  at  first  sight." 

So  he  offered  to  buy  the  exhibit 
when  the  Fair  was  closed,  for  $3000. 
His  offer  was  accepted. 

When  the  time  came  to  dismantle 
the  Fair  buildings,  he  took  prompt  pos' 
session  of  the  exhibit.  He  kept  the 
towers,  pylons  and  other  parts  he 
wanted  and  sold  the  remainder — for 
$3000. 

Next  he  used  the  $3000 — his  origi- 
nal investment — to  buy  a  choice  piece 
of  land  in  Mountain  View  which  for 
some  time  had  appealed  to  him  as  be- 
ing an  excellent  business  location. 

Finally,  he  almost  immediately  got 
his  $3000  back,  for  he  sold  a  comer 
of  his  new  land  to  an  oil  company  de- 
siring a  new  service  station  site — for 
exactly  that  amount! 

On  his  share  of  the  land,  which  had 
cost  him  nothing,  he  erected  a  new 
dealer  establishment,  his  whole  build- 
ing theme  centering  around  the  towers 
and  pylons  that  once  stood  at  San 
Francisco's  Treasure  Island. 


Kodalk  X-Ray  Developer 

For  the  convenience  of  users  of 
large  quantities  of  X-Ray  developer, 
we  are  prepared  to  supply  Kodalk  X- 
Ray  Developer  in  drums,  each  con- 
taining chemicals  sufiicient  for  25  gal' 
Ions  of  developing  solution.  These 
drums  are  priced  at  $15.50  each. 

Price  Increase 

Due  to  increased  costs  of  labor  and 
material,  the  price  of  Superflash 
Lamps  #0  will  be  increased  from  10 
cents  list  to  1 1  cents  list,  as  of  Janu- 
ary 26.  No  other  si2;es  are  included 
in  this  change. 

Jack  Krum,  partner  of  Phil  Boi- 
ling, owners  of  the  San  Diego  Camera 
Exchange,  was  killed  early  New 
Year's  morning  en  route  to  the  Pasa- 
dena Rose  Festival.  His  10-year-old 
son  was  likewise  killed  in  the  accident 
and  Mrs.  Krum  is  still  in  the  hospital. 

^ ^ 

Retouching  y  Etching  y  Coloring 

10  Years  Experience 


PROMPT  SERVICE 


MRS.  ROSE  GUY 

I  846  -  27th  Avenue  San  Francisco 

overland  4676 


The  Harold  Parker  Studio  in  Pa- 
sadena will  be  moved ;  February  1  to 
39  South  Los  Robles  Street.  The  stu- 
dio was  established  in  1905  and  in  the 
past  36  years  has  been  in  three  differ- 
ent locations.  Messrs.  Dickson  and 
Thurber,  the  present  owners,  were 
associated  with  the  founder,  Mr. 
Harold  A.  Parker,  till  they  purchased 
the  business  in  1934. 


FOR  SALE 

Clean,  modern,  ground  floor  studio  in 
heart  of  San  Joaquin  Valley.  Main 
business,  portraits,  but  also  do  com- 
mercial, photo  finishing,  and  cameras. 
Priced  for  quick,  cash  sale.  Hurry. 
Box  No.  2446  The  Focus 


[  THE  FOCUS  for  JANUARY,    1941  }                                        [  23 
: ^ 

1941   Combined  Photography 

Industry  Conventions  and 

Trade  Show 

Sponsored  hy  the 
Photographers  Association  of  America 

and  the 
National  Photographic  Dealers  Association 


Place — Hotel  Stevens,  Chicago 

Time — Week  of  August  18,  1941 

Opens — 7:30  p.m.,  Monday,  August  18 

Closes — 2:00  p.m.,  Friday,  August  22 

Hours — 9:00  to  6:00,  Tuesday,  Wednesday  and  Thursday 

i       i       i 

The  Trade  Show  will  be  open  to  the  pubhc  Monday  and  Tues' 
day  evenings  from  7:30  to  9:30  with  permission  to  remain  until 
10:00  P.M.  Admission  to  the  general  public  by  ticket  only,  obtain- 
able from  exhibitors. 

PA  A  Section — Monday,  Tuesday,  Wednesday,  Thursday, 

Friday. 

NPDA  Section — Monday,  Tuesday,  Wednesday,  Thursday. 

The  combined  banquet  of  the  PAA  and  the  NPDA  will  be  held 
Thursday  night,  combining  entertainment  and  dancing.  This  will  be 
available  to  all  holders  of  registration  badges. 

Every  person  attending  the  combined  conventions  must  register. 
Members  of  the  PAA  and  NPDA  may  register  without  cost.  Non- 
members  (professional  photographers)  may  register  on  payment  of 
$3.00. 

Employees  of  non-member  photographers  can  register  on  pay- 
ment of  $2.00.  To  all  others,  a  limited  privilege  badge  will  be  issued 
on  payment  of  $1.00.  This  badge  will  permit  the  wearer  to  attend 
lecture  sessions  but  not  elections  and  the  banquet. 

Additional  information  gladly  sent 
by  Hirsch  ^  Kaye  upon  request. 


_4 

WoJ, 


ern 


mmatrnkfummm 


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iwrrpii^ffi»imiiii«ii»wiTi[rrrii«»mm*nWii«ii(irjwrMtlipiyHi||i)rrwi^ii«imnii'S^^ 


THE  HOLLYWOOD 

No  doubt  the  clever  design  has  already  caught  your  eye — it  is 
brought  out  in  two^tone  gray,  edged  in  silver. 

Just  the  style  you  need  for  the  novelty-seeking  young  folk — an 
ideal  school  number. 

Your  stockhouse  salesman  has  this  in  his  grip — have  him  show 
you  this  new  Fall  style,  or  send  1 0  cents  and  we  will  send  a  sample 
of  the  4x6  si2;e. 

EASTMAN    KODAK   COMPANY 


[Taprell  Loomis  Division] 


CHICAGO,  ILLINOl 


[  THE  FOCUS  ':or  JANUARY,   1941  ] 


r25 


Jerry's 


Corner 


By  Himself 


I  was  clearing  out  a  drawer  in  my 
r(X)m  w^hen  I  came  across  some  of  the 
papers  I  wrote  when  I  went  to  school, 
and  now  I  know  what's  the  matter 
with  the  country  today. 

It's  the  kind  of  school  teachers  we 
have,  and  the  way  they  mark  your 
home  work.  IVe  picked  out  some  of 
my  answers  that  I  thought  were  good 
but  the  teacher  said  was  wrong. 

The  Monroe  Doctrine  says  that  all 
foreigners  must  leave  their  ammuni- 
tion at  home. 

The  plural  of  monocle  is  binnocle. 

What  kind  of  a  noun  is  trousers? 

An  uncommon  noun  because  it  is 
singular  at  the  top  and  plural  at  the 
bottom. 

A  person  does  not  drown  in  Great 
Salt  Lake,  if  they  keep  their  head 
above  the  water. 

One  of  the  main  causes  of  dust  is 
janitors. 

For  fractures,  to  see  if  the  limb  is 
broken,  you  wiggle  it  gently  back  and 
forth. 

The  spinal  column  is  a  long  bunch 
of  bones.  The  head  sets  on  one  end 
and  you  set  on  the  other. 

The  four  seasons  are  salt,  pepper, 
mustard  and  vinegar. 


What  happens  when  there  is  an 
eclipse  of  the  sun? 

A  great  many  people  come  out  to 
look  at  it. 

A  super  saturated  solution  is  one 
that  holds  more  than  it  can  hold. 

Cyanide  is  so  poisonous  that  one 
drop  of  it  on  a  dog's  tongue  will  kill 
the  strongest  man. 

One  difference  between  a  Presi' 
dent  and  a  King  is  that  a  King  has 
no  vice. 

Manuel  explained  to  me  the  reason 
these  papers  were  marked  wrong  was 
because  I  did  not  go  into  detail.  He 
said  I  should  have  given  more  ex' 
planation. 

A  little  while  later  the  fire  engines 
went  by  the  place  and  Manuel  asked 
me  if  I  knew  why  fire  engines  were 
red. 

Sure,  I  says.  Fire  engines  are  red. 
Newspapers  are  read,  too.  2  and  2  is 
4.    4  and  4  is  8.    8  and  4  is  12. 

12  inches  is  a  ruler.  Queen  Mary 
was  a  ruler.  Queen  Mary  is  a  ship. 
Ships  float.    So  do  fish. 

Fish  have  fins.  The  Finns  fought 
the  Russians.  The  Russians  are  red 
and  fire  engines  are  always  rushin'. 

That's  why  fire  engines  are  always 


red. 


— Jerry. 


26] 


[  THE  FOCUS  for  JANUARY,   1941  } 


A.  K.  DILDILIAN 

Complete  Art  and 

l^egative  Alteration 

Service 

339  Noriega  St.         San  Francisco 
OVERLAND  6820 

-^ (^ 

Photographers 

Write  for  1939  Catalog  and  price 
list,  genuine  oil  portraits — pastels,  or 
rebuilt  damaged  portraits. 

Convex  glass  and  portrait  frames. 

VICTOR  PORTRAIT  COMPANY 
752  '  13th  Street,  Oakland,  Calif. 


-5- 


RETOUCHING 

AND 

Coloring 

1 1  Years'  Experience — Prompt  Service 
Mail  Orders  Invited 

HELEN  R.  hall 

Hotel  Berkeley  /  Berkeley,  Cal. 


RETOUCHING 
ETCHING 

A 
PROMPT  SERVICE 

A 

DOROTHY  C.  WOOD 

2148  W.  San  Carlos  St.,  SAN  JOSE,  CALIF. 


STERLING  TANK  OUTFITS 

SAVE  o\'erhead  and  operating  expense. 

That  apella  PROFITS  FOR  YOU. 

Amateur  Finishing  Outfits,  for  Roll  Film  and 

Circuit  Work. 

Large  Daily  Output.        Low  Cost.        Low  Upkeep. 

Made  of  finest  PORCELAIN  Triple-coated  Enamel. 

STERLING  PHOTO  MFG.  CO. 

BEAVER  FALLS,  PA. 


AsJ(  youT 
Dealer  jor 
prompt 
shipment 
or  write  us 


2   SIZES 
12,  1? 
gallons 


Water' 

Jacket 

and  2  Tanks 

with 

circulating 

water  for 

temperature 

regulation. 


COMPLETE 
COMPACT 
DURABLE 

EFFICIENT 

The  btst 
by  tttt. 


FOR  SALE 

Studio  located  in  residential  part  of 
Berkeley.  Equipment  is  high  class  and 
sufficient.   Rent  is  reasonable. 


Box  2391 


The  Focus 


STUDIO  FOR  SALE 

A  model  Portrait  Studio,  high  class 
equipment,  low  rent,  very  best  loca' 
tion  on  leading  street  in  Spokane, 
Washington.  Exceptional  opportunity. 
Priced  for  quick  sale,  very  little  cash 
will  handle. 


Box  2433 


The  Focus 


[  THE  FOCUS  for  JANUARY,  1941  } 


[27 


Bargain  Lenses  for  the  Photographer 

(Offered  subject  to  prior  sale) 

Please  mention  the  Bargain  Page  when  ordering. 
Description  and  illustration  of  any  article  gladly  sent  on  request. 


-K 


-^ 


Lenses  not  specified  in  shutter,  are  in  barrel  mount. 


Bausch  &  Lomb   IC  Tessar  F4.5 
lens,  Ij^'inch  focus. 

Bargain  Price  $3  5.00 

Ross  Homocentric  F6.3   lens,  6j/2' 
inch  focus,  in  Acme  shutter. 

Bargain  Price   $32.50 

Bee  Bee  Filter  Anastigmat  Lens 

of  7j/8'inch  focus.   Speed  is  F5. 5. 
Mounted  in  barrel. 

Bargain   Price   $18.50 

Rodenstock  Eurynar  6!/2'inch  F5.4 
lens  in  Autex  shutter. 

Bargain   Price  $12.50 

B  &  L  Zeiss  Protar  Convertible 

F6.3   lens   of   7'inch   and    11  fV' inch 
focus.    Mounted  in  Betax  Shutter. 
Bargain  Prcie  $49.50 

Kodak  Anastigmat  SYz-inch  F4.5 
lens. 

Bargain  Price   $42.50 

4%-inch  Radar  Extreme  Wide 
Angle    110   Degree   F16   Lens.   Will 

cover  5x7. 

Bargain   Price   $27.50 

B  &  L  Ser.  IV  Protar,  5x8  in  Vol- 
ute shutter. 

Bargain   Price  $28.50 


Sigmar  Portrait  lens,  16'inch 
focus,  F4.5  in  Studio  shutter. 

Bargain  Price  $85.00 

Cooke  Portrait  Ser.  IIA  portrait 
lens,  9)/2'inch,  F3.5. 

Bargain  Price  $65.00 

8  */4  -inch  F4.5  Cooke  Aviar  in 
Sunk  mount. 

Bargain  Price   $59.50 

Ilex  Anastigmat  7!/2'inch  F7.5  in 
Universal  shutter. 

Bargain  Price  $16.00 

Wollensak  Verito,  soft  focus  lens, 
F4,  8%'inch. 

Bargain  Price  $29.50 

Schneider  Xenar,  13.5  cm.  focus, 
F4.5. 

Bargain  Price  $65.00 

Dallmeyer,  14'inch  F5.6  telephoto. 
Bargain   Price  $65.00 

5x8  Bausch  &  Lomb  IIB  Zeiss 
Tessar  8!/2'inch  F6.3  lens  in  Volute 
Shutter. 

Bargain  Price  $42.50 

Zeiss  Unar  lens,  55^'inch  F4.5  in 


lens. 


Schneider   Xenar    11%'inch   F4.5      Compur  shutter. 

Bargain  Price  $23.50 


Bargain  Price  $110.00 

Bausch  &  Lomb  4%'inch  IC  Tes' 
sar,  F4.5  in  rim-set  Compur  shutter. 
Bargain  Price  $27.50 

6y2xSy2  B&L  10-inch  IC  Tessar. 
Bargain  Price  $72.50 


Zeiss  Tessar,  18  cm.,  F4.5  lens;  like 
new. 

Bargain  Price  $52.50 

Telephoto  for  Korelle  Reflex  13.5 
cm.  F4.5  Xenar. 

Bargain  Price  $65.00 


28  ] 


[  THE  FOCUS  for  JAKUAPvY,   1941  ] 


Bargaims  for  the  Photographer 

(Offered  subject  to  prior  sale) 

Please  mention  the  Bargain  Page  when  ordering 
Description  and  illustration  of  any  article  gladly  sent  on  request. 


Eastman  15 -inch  Metal  Trim- 
mer.  Looks  like  new. 

Bargain  Price  $17.50 

Halldorson  Home  Portrait  Port- 
able Twin  Arc.  A  good  lamp  for 
proofing  or  for  commercial  jobs. 


Bargain  Price, 

v.nthout  stand 


$12.50 


Carrying  Case  for  Duplex  Jr. 
Twin  Arc  Lamp;  also  suitable  as 
miscellaneous  equipment  case.  Strong, 
made  of  heavy  fiber,  reinforced. 

Bargain  Price  $4.50 

Cooper   Hew^itt   M  Tube   Outfit 

for  A. C.  Complete  on  stand  and 
ready  for  use.  Ideal  enlarging  light 
for  8x10  negatives.  Does  away  with 
condensors. 

Bargain  Price  $98.00 

Glass  Jugs,  transparent  and  clear. 
Bargain  Price 15  cents  ea. 

Johnson  Hi-Lite  Ventlite,  adjust' 
able  to  7  feet  on  stand  provided.  Re- 
flector has  6!/2'inch  square  opening, 
with  adjustable  wings.  Uses  500'watt 
T20  or  #1  flood  lamps. 

Bargain  Price  $7.50 

Sun-Ray  #3  5  Lamp  with  6'foot 
folding  stand.  Deep  type  reflector 
with  mogul  socket  for  #4  flood  lamp. 
Can  be  tilted  many  directions. 

Bargain  Price  $11.50 


Testrite  Trio,  three- reflector  unit. 
Each  reflector  individually  controlled. 
Has  dim-bright  switch  and  4-foot 
stand.   Uses  #1  flood  lamps. 

Bargain  Price  $7.75 

National  Graflex  Camera  with 
F3.5  lens.  Camera  has  been  used  but 
is  in  fine  condition. 

Bargain  Price  $49.50 

Kodak  Interval  Timer.  In  good 
condition. 

Bargain  Price  $3.50 

5 -lb.  bottles  of  Formaldehyde. 
Bargain  Price $1.75  ea. 

Gadget  Bags.  Made  of  imitation 
brown  leather  such  as  is  used  for  up- 
holstering, and  will  last  indefinitely. 
Contain  numerous  interior  pockets. 

Bargain  Price  $5.50 

8x10  F  &  S  Home  Portrait  Ca- 
mera with  20-inch  bellows,  four  hold- 
ers and  lined  leather  case. 

Bargain  Price   $37.50 

Pako  Liberty  model  Print  Dryer 

for  matter  prints.   Gas  heated. 

Bargain  Price  $49.50 

Kalart  Micromatic  Synchronizer, 
complete  with  bracket.  Used,  but  looks 
like  new. 

Bargain  Price  $7.50 


[  THE  FOCUS  for  JANUARY,    1941  ] 


f  29 


Parallex  Reflector,  20'inch  diam- 
eter for  condenserless  enlarging.  Re- 
flecting surface  contains  numerous 
small  mirrors.  Will  cover  8x10  nega- 
tive.  Has  Mogul  socket. 

Bargain  Price  $4.50 

Sun  Ray  Studio  Lamp  #39  with 
stand.  Designed  for  two  #4  Flood 
Lamps.  This  is  really  a  low  price 
efficient  studio  type  lamp. 

Bargain  Price  $32.50 

Pair  of  12-inch  Condensers  in 
book  type  mount.   Look  like  new. 
Bargain  Price   $29.50 

8x10  View  Camera  fitted  with 
back  and  carrier  for  use  as  a  5x7  en' 
larger. 

Bargain  Price  $17.50 

5x7  Pony  Premo  View  Camera, 

19-inch  bellows,  and  R.  R.  lens,  and 
one  film  holder. 

Bargain  Price   $18.50 

5x7  View  Camera,  15'inch  bel' 
lows,  swing  back,  rising  front,  5j/^- 
inch  square  lens  board.  Looks  like 
new. 

Bargain   Price   $15.00 

M.C.M.  Photo  Meter,  Model  H. 
Bargain  Price  $3.85 

Minute  Call  Electric  Timer.  De- 
pendable and  useful. 

Bargain   Price  $2.95 

Two-inch  Retouching  Glass  with 
handle. 

Bargain   Price   $0.60 

Kalart  Micromatic  Synchronizer, 

complete  with  flat  battery  case.    Like 
new. 

Bargain  Price   $8.50 

Mendelsohn  Universal  Synchro- 
nizer, fitted  for  Leica  Camera.    Like 

new. 

Bargain   Price   $16.50 


Kalart  Senior  Micromatic  Speed 
Flash  Unit  consisting  of  7-inch  reflec- 
tor, 9-volt  battery  case  with  batteries, 
Micromatic  Synchronizer,  permanent 
Shutter  Adapter,  consisting  of  Com- 
pur  fittings  and  complete  set  in  in- 
structions for  ready  assembly. 

Bargain  Price  $11.00 


MUNDER  FLASH  LAMPS 

To  close  out  our  line  of  Munder 
Lamps,  we  offer  the  following  stock: 
36  Standard  size  Blue  Flashbulbs — 
Bargain  Price 12c  each 

287  Regular  size  and  type  Munder 
Lamps — 
Bargain  Price 12c  each 

40  Small  size  Regular  type  lamps — 
Bargain  Price 10c  each 


Multiflash  Unit  for  firing  from  one 
to  six  #5  G.E.  or  other  bayonet  type 
bulbs.  Consists  of  six  individual  sock- 
ets on  a  central  hub,  behind  which  is 
a  reflector.  It  is  easily  attached  and 
permits  the  use  of  any  desired  number 
of  bulbs  up  to  six. 

Bargain  Price  $5.95 


Mergon  8x10  Cold  Enlarging 
Light.  Provides  evenly  spread  illumi- 
nation; no  heat.  Will  fit  on  8x10 
vertical  enlarger. 

Bargain  Price  $16.50 

POBCO  GADGET  BAGS 

These  are  made  of  the  same  grade 
of  fabricoid  used  in  upholstering, 
which  insures  longest  life.  They  have 
a  zipper  top,  with  one  outside  pouch 
6x8  inches  and  an  inside  pocket  with 
zipper  fastener,  of  same  size.  There 
are  three  smaller  pockets  inside.  The 
bag  measures  3j/2x9j/2x7  inches  tall, 
inside  measurement.  The  bottom  is  re- 
inforced with  four  metal  pegs  and  a 
shoulder  strap  is  included. 

Bargain  Price  $5.50 


-^ 


30  ] 


[THE  FOCUS  for  JANUARY,   1941  ] 


Bargains  for  the  Photographer 

(Offered  subject  to  prior  sale) 

Please  mention  the  Bargain  Page  when  ordering 
Description  and  illustration  of  any  article  gladly  sent  on  request. 

~^ ^ 

8x10  Studio  Camera  with  sliding          Wratten  8x10  Saf elite  Lamp  #2. 
ground  glass  back,  for  two  exposures      Looks  like  new. 
on  8x10.   Has  20'inch  bellows.  Bargain  Price  $6.50 

Bargain  Price  $35.00 

12 -inch  Easy  Wringer.     Suitable 

for  10x14  plates. 

5x7  Willo  Printer  with  masks,  Bargain  Price  $7.50 

tour  lamps  and  pilot  light. 

Bargain  Price  $10.50  5x7    Elwood    Special    Enlarger 

with  the  large  si2;e  lamphouse. 

Beattie  Porto  Pan  Studio  Lamp.  Bargain  Price  $45.00 

Takes  four  #2  flood  lamps.  Has  High-  ,  oi-to  ^r-^- 

T         \xi  -^1  i^r        rii  Lantern  Slide  Storage  Box  tor  2'> 

Low-Medium  switch  and  5 -root  fold-  i]/    a    ]-a 

.     »  t         , .  ,  ,  J  /4X4  siiQes. 

ing  stand.  A  good  studio  or  portable 

j^j^p  Bargain  Price  75c 

Bargain  Price  $37.50  Korona  5x7  Home  Portrait  Cam- 

era, with  6x6  lens  board,  13 -inch  bel- 

4x5    Series  D   Graflex   with   7^2'      ^^"^^  ^"""^  ^^^^-   ^^^^  ^'^^  ''^'^• 
inch  K.A.  F4.5  lens,  film  pack  adapter  Bargain  Price  $36.50 

and  case.    In  excellent;  condition. 

.„          .      -r*  .  ^««  ^^  Sun-Ray  #3  Lamp  with  two  chain- 

Bargam  Price  $98.50  n        i    /  •     ni/  •     t,      ^     ^ 

°  pull  sockets  in  12/2-incn  rerlector,  on 

7-foot  folding  stand. 
Graflex    Enlarger  Printer,    with-  Bargain  Price  $7.25 

out  lens.   Really  new,  a  demonstrator. 

Bargain  Price  $49.90  Retouching  Desk,  wood  folding 

type.   Looks  like  new. 

Bargain  Price  $5.50 

Bell  &  Lair  5x7  Printer  Enlarger 

with  6J/2"  F4.5  lens;  can  be  illumin-  Halldorson  Home  Portrait  Four- 

ated  with  flood  lamps  or  a   Cooper  Lamp  Outfit,  in  case  which,  when 

Hewitt  mercury  tube.  Furnished  with-  opened,  seems  as  cabaret  and  provides 

out  lights.  reflector  for  each  lamp.  Uses  5 00- watt 

Bargain  Price  $23.50  ™  or  #1  flood  lamps.   No  stand  pro- 

vided. 

Bareain  Price  $15.00 

Emerson  DC  Motor,    1/20  HP.,  * 

1750  R.P.M.,   110-volt.    Good  for  Eastman  Diffusion  Disks  #2  and 

home-made  equipment,  requiring  a  #3   for  Auto  Focus  Enlarger.   These 

motor.  disks  measure  two  inches  in  diameter. 

Bargain  Price  $2.50  Bargain  Price $5.50  each 


The  Customer  Must  See  It 

/\LL  of  the  skill  and  artistry  you  put  into  portraiture 
goes  for  naught  if  the  customer  doesn't  see  it  in  the 
print  you  deliver.  The  majority  of  photographers  use 
Vitava  Opal  because  it  reproduces  all  of  the  quality  of 
the  finest  negative,  iii  prints  that  please  their  customers. 
There  are  fourteen  attractive  grades  to  choose  from. 
Eastman  Kodak  Company,  Rochester,  N.  Y. 


VITAVA  OPAL  PAPERS 

OR     ENLARGEMENTS     OF     CONTACT     PRINT     QUALITY 


KODATRON  SPEEDLAMP  ^Uk 

0^  ^130,000  Sec04id  ^fiee^ei.  AfoitJO^ 

I  HE  girl  in  the  illustration  above  was  not  standing  still — was  caught,  in  fact,  in  one 
phase  of  a  whirl  of  fast  dance  routine.  No  human  motion  is  too  fast  for  this  lamp. 
Models  need  not  be  posed,  but  may  be  caught  in  the  rehearsal  of  a  bit  of  action  and 
"frozen''  with  wire-sharp  definition.  The  light  is  so  powerful  that  exposures  must  be 
made  with  small  diaphragm  openings,  insuring  depth  of  field. 

EFFICIENCY  AND  ECONOMY  OF  OPERATION 

The  Kodatron  Speedlamp  uses  very  little  current  and  its  gas-filled  flash  tube  is  good  for  over  5,000 
fully  efficient  flashes  before  replacement  is  necessary.  No  special  wiring  or  fusing  is  required  for  this  lamp. 
All  flashes  are  of  1/30,000'second  duration,  and  shutter  synchronization  is  simple.  A  50'watt  lamp  within 
the  flash  tube  gives  a  preview  of  the  light  balance  on  the  subject. 

Kodatron  Speedlamp  complete,  including  power  unit,  one  Kodatron  Flash  Tube,  iS-inch  reflector 

telescoping  standard  and  synchronizer  cord ^ 

Kodatron  Flash  Tube  (replacement) 

Descriptive  circular  on  request 

EASTMAN  KODAK  COMPANY,  Rochester,  N.  y. 


SPECIAL  COLLECTIONS 


THE 


FOCUS 

Published  Monthly  in  the  Interests  oj 
Professional  Photography 


-j- 


VoL.  XVII 


FEBRUARY,  1941 


No.  2 


-4- 


-^ 


--«*f-  ,   ..^ 


*  t  f*  ^  i»f 


Flagship  Captain,  R.  H.  Gardner,  Jr.,  Stewardess,  Mardelle  Hinners. 


DEFENDER  VELOUR  BLACK,  in 

commercial  work,  is  the  outstand- 
ing coast-to-coast  favorite  for 
prints  that  bring  out  the  best 
qualities  of  every  negative.  A  long, 
smooth  tonal  gradation  means  un- 
limited visibility  of  detail  from 
deepest  shadow  to  brilliant  high- 
light. Twenty-seven  surfaces,  8  of 


them  in  four  degrees  of  contrast. 
Ask  your  dealer  or  write  for  sur- 
face chart. 

DEFENDER  PHOTO  SUPPLY  CO..  INC.,  ROCHESTER,  NEW  YORK 


THE  FOCUS 


Prepared  and  Published 
Monthly 


In  the  Interest  of  Professional 
Photo  grajphy 


By  HiRSCH  6?  Kaye 

239  Grant  Avenue,  San  Francisco 

The  Largest  Independently  Owned  Complete  Photo  Supply  House  in  the  West 


Vol.  XVII 


-H 


FEBRUARY,  1941 


-?- 


No.  2 


IHTRODUCIHG- 


L.  Earle  Deane  .  .  . 

Mr.  Deane  was  born 
in  Muscatine,  Iowa. 
You  may  have  heard  of 
Muscatine  before,  since 
It  is  famous  for  a  cer- 
tain grade  of  melon. 
His  parents  were  honest-to-goodness 
Yankees  from  Maine  and  New  Hamp' 
shire.  His  father  was  a  mechanic  and 
dealer  in  buggies  and  machinery. 

The  boy  was  raised  in  the  environ- 
ment of  a  typical  Iowa  town.  Among 
his  boyhood  recollections,  Mr.  Deane 
recalls  the  annual  drowning  of  the 
ground  squirrels,  and  a  kindly  neigh- 
bor, John  Y.  Hoover,  uncle  of  Herbert 
Hoover. 

No  early  ambitions  were  developed 
until  the  family  moved  to  Colorado. 
Then  young  Deane  decided  to  be  a 
cowboy.  He  rode  the  range  and  such 
horses  as  he  could.  His  be^t  view  of 
Denver  was  obtained  one  day  between 
the  time  he  left  the  bronc's  back  and 
when  he  landed  on  his  head  in  a  snow- 
covered  potato  patch. 

At  the  time  of  the  San  Francisco 
fire  he  was  in  Los  Angeles,  where  he 
used  a  4  X  5  camera  at  every  excuse 
and  opportunity.  During  his  high 
sch(X)l  vacation  he  operated  the  Grove 
Studio  in  Long  Beach.  Then  followed 
home  portrait  work  in  Chicago,  while 
attending  college.  Here  he  was  com- 
missioned by  the  French  Colonial  Ad- 
ministration to  produce  a  series  of  pic- 
tures on  causes  and  results  of  sleeping 


sickness,  as  experienced  in  French 
Cameroon.  In  this  commission,  the 
only  one  of  its  kind  given  to  an  Ameri- 
can, he  made  a  lot  of  still  and  motion 
pictures  used  by  Pasteur  Institute, 
Paris. 


If  not  a  photographer,  he  would  like 
to  be  a  book  salesman  (but  not  a 
bookie) .  He  is  a  member  of  the  Grange 
and  examiner  in  Boy  Scout  work.  His 
son  and  daughter  are  a  distinct  joy  to 
him,  and  on  an  idle  day  he  likes  to 
roam  the  hills  with  a  camera.  He  has 
a  large  collection  of  African  relics  and 
curios,  and  many  recollections  of  Afri- 
can experiences.  Once,  during  a  severe 
storm  and  a  shipwreck,  a  native  almost 
drowned  him  trying  to  rescue  him  by 
pulling  his  foot  and  keeping  his  head 
under  water. 

Mr.  Deane  has  been  a  pioneer  in 
fluorescent  lighting  and  was  one  of  the 
first  to  design,  use  and  manufacture 
for  resale  a  unit  of  this  kind.  He  is  a 
member  of  the  P.A.A.  His  studio  is 
located  in  Tillamook,  Oregon,  and 
photographers  are  invited  to  call  on 
him  when  in  that  vicinity. 

^ ♦> V 

^      ♦♦      ^ 

Let  each  succeeding  month  and  sea- 
son, with  its  new  problems  and  oppor- 
tunities for  service,  bring  to  each  of  us 
a  new  sense  of  responsibility  for  our 
share  of  the  world's  work,  and  a  fuller 
realization  that  insomuch  as  we  per- 
form our  work  with  dispatch  and  pre- 
cision, we  are,  in  that  measure,  con- 
tributing to  the  world's  efficiency  and 
humanity's  happiness. 


-*- 


4] 


[  THE  FOCUS  for  FEBRUARY.   1941  ] 


W> 


E  hear  much  talk  of  ''educating 
customers  up''  in  price.  That  is,  of  course,  good 
business.  But  did  you  ever  stop  to  think  that  cus' 
tomers  can  be  educated  down  just  as  easily?  That's 
what  is  done  every  time  an  unmounted  photograph 
is  sold. 

Why,  when  studios  sell  unmounted  prints,  do 
they  put  the  word  ''unmounted"  in  the  smallest 
possible  type  on  their  coupons  or  advertisements, 
or  try  to  camouflage  it  by  saying  "suitable  for 
framing.''  Because  they  know  the  customer  expects 
a  finished  photograph — a  mounted  print. 


THE  GROSS  PHOTO  SUPPLY  CO. 


MANUFACTURERS 


TOLEDO,  OHIO 


Canadian  Agents:  W.  E.  Booth  Company,  Limited,  Toronto,  and  Montreal 


-^ 


[THE  FOCUS  for  FEBRUARY.    1941  } 


[5 


Color   Printing   Simplified 
By  the  Curtis  Method 

QOOD  color  prints,  duplicated  in  while  color  prints  in  any  desired  num- 

any  desired  number  for  a  few  ber  may  be  made  from  the  above  at 

cents  each  with  the  certainty  of  less  than  5  cents  each. 

hlac\  and  white,  are  now  being  made  Curtis  Color  Printer.  4x5.  Model  K 

by  hundreds  of  color  fans  by  the  sim-  Makes  3  perfectly  balanced  negatives 

plified  Curtis  Method.   Any  wor\er  with  equal  exposures.  EHminates  guess 

who  has  had  sufficient  experience  to  work.   Lowers  cost  of  printing.   Makes 

enuble  him  to  develop  negatives  and  to  wire-sharp     contact     negatives     from 

ma\e  good  bromide  enlargements  can  35mm.  or  cut  film  which  can  be  en- 

make  equally  good  color  pnnts.  Heres  larged.    In  complete  kit  form  with  de- 

how  it  is  done:                                   ^  tailed  instructions  for  easy  home  as- 

Balanced  Sep.ar.ation  Negatives  are     sembly $16.50 

the   first   essential.   The   now   famous      Factory  assembled  $50.00 

Model  K  Color  Printer  reduces  the  job  Curtis  Hardening  Bleach 

of  making  good  contact  negatives  from  A  dependable  hardening  bleach,  proved 

Kodachrome  or  Dufaycolor  to  a  nearly  by  daily  use  in  Curtis  Printing  Labora- 

automatic  procedure.  Equal  exposures,  tories  and  made  from  the  highest  grade 

standardized  development,  light  source  reagents                                            $1  20 

matched  in  color  temperature  to  the      q^^^j^  Paper'Mordant 

balanced  filters  through  simple  voltage  ^^^^  ^^  ^^^  ^^^^^^^  ^^^^^^^  ^^^^ 

control,  take  away  the  uncertainty  and  ,,^g^^^    ^^^^^    chemicals,    proven    in 

drudgery.  Curtis  Laboratories  to  be   free  from 

Simplified  Color  Printing.   Having  abrasive  alumina  and  other  deleterious 

well-balanced    separation    negatives     elements  $2.10 

from   your   favorite   Kodachromes   or  Curtis  Orthotone  Developer 

Dufays,  the  Simplified  Orthotone  Proc  A    highly    concentrated    solution    for 

ess  enables  you  to  make  color  prints  of      dilution  1  to  31  with  water $1.80 

any  desired  size,  regardless  of  original  Curtis  Orthotone  Tri-Color 

negative  size,  with  certainty  and  ease.  Printing  Dyes 

The    most    difficult    feature    of    color  Famous  for  their  brilliance,  purity  of 

printing — determining  exposures — has  color,  speed  of  staining  and  transfer 

been   reduced  to  a  definite  ratio  be-  and  their  remarkable  keeping  qualities, 

tween  the  test  exposure  on  a  popular  Standard  unit  of  three  bottles  of  dye 

enlarging  paper  and  that  required  for  concentrate,    buffer,    acetic   acid,    am- 

the  color  printing  film.  monia  and  formaldehyde $4.50 

Color  Prints  at  Low  Cost.   Ortho-  "Color  Printing  Simplified" 

tone    prints   are    made   at    the   lowest  The    Valuable    Handbook    of    Color 

materials  cost  of  any  process.  Materials  Printing.   20,000  words — illustrated  in 

for  a   postcard  size  color   print   from  color — complete    instructions    for   the 

35mm.  Kodachrome,  for  example,  are  practice    of    the    Orthotone    Process. 

41    cents  for  negative  and  print  film  Hundreds   of    helpful    hints    tell    the 

stock,  chemicals,  developers  and  paper,      whole  story $0.25 

Detailed  catalog  sent  on  request. 
HiRSCH  6?  Kaye,  Distributors 


A  COMPLETE  SET 
OF  LENSES . . . 

ALL  IN  ONE 

O  PEED,  flatness  of  field  and  fine 

anastigmat  correction  make  the 

WoUensak  Velostigmat^  an  excellent  all-purpose  lens.  Unusually  goo( 

results  with  action  shots,  groups,  home  portraits,  copying  and  enlarg 

ing.   Produces  brilliant,  detailed  negatives  sharp  to  the  edge.  Variou 

focal  lengths.  *Reg.  u.  s.  Pat.  oi 


-k   FOR    ACTION    SHOTS 

Speed  of  /4.5  yields  sharp,  clear 
action  shots,  even  indoors  and  on 
dull  days. 


•  FOR  HOME  PORT31ABTS 

True  perspective,  moderate  focal 
length  and  speed  produce  excellent 
portraits  in  small  rooms. 


-k  FOR  GROUP  PHOTOS 

Anastigmatic  correction  and  flat 
field  assure  group  shots  of  detail  and 
brilliance. 


k    FOR    COPYING 

Fine  optical  correaion  registers 
details  faithfully,  guarantees  excel- 
lent copying  with  this  Velostigmat.* 


ir  FOR  ENLARCIEVOG 

Speed  and  fidelity  to  detail  give 
you  surprisingly  short  exposures  in 
making  enlargements. 


^  Write  for 
LITERATURE! 


WOLLENSAK  OPTICAL  COMPANY 


ROCHESTER,  N.Y. 


[THE  FOCUS  for  FEBRUARY,   1941  ]  [7 

New  — Graphic  View  Camera 

FOR  the  first  time,  as  far  back  as  anyone  can  remember,  there  is  something 
new  in  view  cameras.  The  Folmer  Graflex  Corporation  has  just  announced 
the  Graphic  View  Camera  which,  for  the  first  time,  brings  modern  design, 
engineering  and  production  methods  into  a  field  that  has  been  long  neglected. 
This  new  4x5  camera  is  made  entirely  of  metal  and  offers  a  unique  combination 
of  versatility,  rigidity,  lightness,  and  simplicity.  It  may  safely  be  said  that  it  is 
the  first  truly  functional  camera  of  its  type,  and  it  is  the  obvious  answer  to  the 
fervent,  oft-repeated  prayers  of  color-workers  for  a  camera  that  is  truly  suitable 
for  direct  separation  work. 

Almost  limitless  combinations  of  adjustments  are  provided  in  this  highly 
flexible  camera,  giving  exceptionally  wide  latitude  in  the  control  of  linear  per- 
spective, sharp  field,  and  in  the  form  of  the  objects  being  photographed.  The 
front  of  this  camera  rises  3  inches,  tilts  either  forward  or  backward,  swings  and 
shifts  either  to  the  right  or  left.  Its  back  also  swings,  tilts  and  shifts.  These  two 
in  combination  give  the  photographer  all  the  adjustments  he  needs  to  solve  prac- 
tically any  problem  of  linear  perspective,  sharp  field  or  form. 

Its  removable  lensboard  permits  the  use  of  a  wide  variety  of  lenses.  The 
camera  also  accepts  lensboards  of  the  4x5  and  5x7  Speed  Graphic  cameras, 
enabling  Speed  Graphic  lenses  to  be  used  interchangeably  on  either  camera 
without  disturbing  their  flash  synchronizer  adjustments.  A  12!/2'inch  bellows 
extension  is  provided.  Ground-glass  focusing  is  available  with  either  ''Graphic" 
or  ''Graflex"  back. 

A  real  departure  in  view  camera  design  has  been  employed  in  this  new- 
camera.  An  inverted  V-section  bed  of  aluminum  alloy  forms  the  support  upon 
which  both  lens  and  film  may  be  focused  to  give  complete  control  of  focus  and 
scale  when  working  at  extremely  close  distances.  Smoothly-operating  rack  and 
pinions,  which  may  be  locked  in  any  position,  are  actuated  by  large,  convenient 
controls.  This  type  of  construction  makes  it  possible  to  shift  the  entire  camera 
forward  or  backward  to  preserve  camera  balance  with  heavy  lenses  or  to  prevent 
cut-off  when  working  with  wide-angle  lenses.  It  is  also  one  big  reason  for  the 
camera's  unusual  rigidity,  stability  and  lightness. 

Built  integrally  with  the  camera  is  a  combined  camera  base  and  revolving- 
tilting  tripod  head  of  which  all  movements  are  controlled  by  a  long,  accessible 
handle.  This  feature  greatly  facilitates  positioning  the  camera. 

A  built-in  spirit  level  is  provided  on  top  of  the  camera.  The  reversible  back 
may  be  removed  and  re-positioned  for  either  vertically  or  horizontally  propor- 
tioned pictures. 

The  camera  is  unusually  smart  and  beautiful  in  appearance.  The  aluminum 
alloys  used  in  its  construction  have  been  specially  treated  to  make  them  scratch- 
and  tarnish-resistant. 

Built  to  close  tolerances  and  with  component  parts  of  great  intrinsic 
strength,  the  new  4x5  Graphic  View  Camera  is  definitely  a  precision  instru- 
ment. It  supplies  the  photographer  with  the  answer  to  his  search  for  the 
ultimate  in  4  x  5  view  camera  flexibility  and  craftsmanship. 

(Concluded  on  Page  9) 


[THE  FOCUS  for  FEBRUARY.   1941  ] 


Kodachrome  Demonstration 

AN  audience  of  approximately  500 
photo  engravers,  lithographers, 
and  commercial  photographers  listened 
with  interest  to  a  lecture,  discussion 
and  demonstration  on  the  use  of  Koda- 
chrome Film  and  its  reproduction. 
These  people  came  to  San  Francisco 
from  various  parts  of  Northern  Cali- 
fornia, February  18  and  19,  to  attend. 
The  meetings  were  arranged  by  the 
Graphic  Arts  products  distributors  for 
the  region.  Mr.  Victor  Hurst,  head  of 
the  Graphic  Arts  division  of  the  East- 
man Kodak  Company,  and  Mr.  Gard- 
ner, his  assistant,  were  the  speakers. 

Many  pertinent  matters  were  cov- 
ered, such  as  the  difference  required 
in  a  Kodachrome  for  viewing  and  one 
made  for  reproduction.  A  glimpse 
into  the  future  revealed  that  we  may 
soon  expect  an  Eastman-made  lens  for 
this  process,  with  true  F  values,  an 
optical  system  producing  a  straight  line 
reversal  without  need  of  a  prism,  a 
fluorescent  paint  to  replace  water  col- 
ors for  retouching,  and  a  contact  screen 
using  a  die  image  and  giving  the  qual- 
ity of  a  200-line  screen  with  a  1  30-line 
screen. 

It  may  be  helpful  for  interested 
readers  to  know  that  several  resident 
demonstrators  are  available  for  con- 
sultation. Mr.  Bockman,  Mr.  Davis 
and  Mr.  O.  J.  Smith  are  always  glad 
to  help.  Fiirsch  6P  Kaye,  as  Graphic 
Arts  distributors,  will  likewise  help 
you. 

^ ♦,♦ V 

"^^      ♦♦      ^ 

Mr.  and  Mrs.  Fred  McElwain  of 

the  Paffrath  Studio  were  recent  visi- 
tors. 

Mr.  and  Mrs.  O.  G.  Cook  of  Hol- 
lister  gave  us  a  day  of  their  time  during 
a  recent  visit. 

Clay  Cook,  brother  of  O.  G.  Cook, 
was  a  visitor  at  the  same  time. 
^     ^     ^ 

H.  A.  Staples  of  Chico  made  a 
hurried  trip  to  San  Francisco. 


Foto-Pure  Water  Filter 

REMOVES    all    v^'ater    impurities 
and  protects  negatives  and  prints 
from  rust  and  dirt  spots. 

Foto-Pure  Water  Filter  fits  all  fau- 
cets. Handsome  and  compact;  light- 
weight construction  supported  by  cor- 
rect designing  and  foolproof  materials. 
Metal  parts  are  triple  chrome-plated 
to  guard  against  corrosion.  Bakelite 
body  is  impervious  to  liquids.  Cleaned 
in  a  jiffy;  even  the  Cellulo  discs  may 
be  cleaned  and  re-used  indefinitely. 

The  Foto-Pure  Water  Filter  oper- 
ates correctly  regardless  of  power  of 
water  pressure.  Maximum  flow  rate  is 
about  two  gallons  per  minute  of  crystal- 
clear,  smooth-flowing,  Foto-Pure  water. 
With  ordinary  care,  it  will  last  a  life- 
time. 

$3.50  Complete 

(Cellulo  Refills,  7  5c  doz.) 
^ ♦♦ ^ 

Probus   Paint 

Acid — Alkali — Waterproof 

Absolutely  dependable  for  making 
wood,  fibre  or  tin  trays,  shelves  and 
sinks,  acid,  alkali,  rust  and  waterproof. 

Yz  pint  can  $0.45 

1   pint  can  0.80 

1   quart  can  1.25 

J/2  gallon  can  2  05 

1   gallon  can 3.75 

5  gallon  can 16.75 

Keep  a  can  on  hand. 

y  ♦♦  ^ 

^^  ♦♦  ^ 

AH  the  silver  that  has   ever  been 
mined  in  the  whole  world  since  the 
discovery    of    America    would    only 
make  a  solid  cube  1 1  5  feet  square. 
^ ♦,♦ ^ 

Cranks  are  the  very  dickens  to  have 

for  customers,  but  they  sure  do  find 

out   if   you   -mean   it   when   you   talk 

s,erv\ce. 

^ ♦.♦ ^ 

P.  S.  Daniels,  Vv^hose  activity  as  an 

amateur  radio  broadcaster  is  well 
known,  was  in  San  Francisco  for  a 
brief  visit. 


[  THE  FOCUS  for  FEBRUARY,   1941  } 


[9 


GRAPHIC  VIEW  CAMERA 

(Continued  from  Page  7) 

GiLAPHic  View  Camera 

4x5  Graphic  View  Camera,  without  lens,  including  any  one  of  the  four  backs, 
one  holder,  and  fibre  carrying  case  that  accommodates  its  tilting  base,  12 
holders,  focusing  cloth,  extra  lenses,  and  accessories 


With 

127  mm 

5" 

Kodak 

With 

203  mm 

8" 

Kodak 

With 

16      cm 

6/8" 

B&L 

With 

19     cm 

7/2" 

BcrL 

With 

21.5  cm 

8/2" 

B6?L 

With 

1 3      cm 

5/8" 

B6?L 

(Singh 

With 

14.6  cm 

5/4" 

B6rL 
(SiTigI< 

With 

16.5  cm 

6/2" 

B6?L 

//4.7 
//7.7 
//4.5 
//4.5 
f/4.5 
//6.3 

.f/7 
9") 

f/6.3 


in  Supermatic  Shutter 
in  Supermatic  Shutter 

in  Betax  Shutter 

in  Betax  Shutter 

in  Betax  Shutter 

in  Supermatic  Shutter 


89.00 
132.50 
127.50 
154.00 
164.00 
179.00 
188.00 


in  Supermatic  Shutter     202.50 
in  Supermatic  Shutter 


in  Compur  Shutter  .. 
in  Compur  Shutter  .. 


12.50 


60.50 

76.50 
3.00 

charge 
13.00 
13.00 
10.50 
10.50 
5.50 
6.00 
15.00 


E\tar 

Anastigmat 

Tessar 

Tessar 

Tessar 

Protar  Vila 
ments  9") 
Protar  Vila 
ments  11^" 
Protar  Vila 
(Single  elements  11^") 
Accessory  Wide-Angle  Lenses: 

11.5  cm    4/2"     Bg?!  Protar  V  f/18 

(Extreme  wide-angle) 
12      cm     4/4"     Schneider  Angulon  f/6.8 

Extra  Metal  Lensboards  4"  square  (not  for  Speed  Graphics) 

For  fitting  new  lenses  purchased   from   Graflex  to  Graphic  View  Camera 
metal   lensboards   no 

4  X  5 — 4  X  5  Graphic  Back 

4  X  5 — 3I/4  X  4/i  Graphic  Back 

4  X  5 — 4  X  5  Graflex  Back,  without  focusing  panel 

4  X  5 — 3'/4  X  4'/4  Graflex  Back,  without  focusing  panel 

Graflex  Focusing  Panel,  3'/4  x  414 

Graflex  Focusing  Panel,  4  x  5 

Accessory  Accordion-type  Lens-shade Delivery  later 

-^ ^ 

X]  GADGET  BAG 

New  Model  2605-F 

Made  of  smooth,  top  grain,  soft,  brown 
leather.  Outside  measurement,  WYix 
9J/2X9/2  inches.  Strap-and-buckle-fast- 
ened  pocket  on  outside  (r'x5%''x8!/2") 
accommodates  battery  case,  reflector,  etc., 
for  synchronized  flash-gun  unit.  Four 
snap-fastened  pockets  (2"x2")  in  top  for 
filters.  Behind  these  a  zipper  equipped 
pocket  (3"xll'')  for  cable  release,  table- 
top  tripod  or  other  small  accessories.  Two  pockets  {lY^'^lYi'xlYi'  and 
I[^"x2!/2"x4")  at  ends  with  snap-fastened  flaps  for  alternate  lenses.  Two 
large  pockets  (3"x5"x5j4")  in  center  for  camera,  reserve  film  magazines,  lens 
hoods,  etc.  One  pocket  {6'W\Yi')  inside  front  for  exposure  meter.  Obvi- 
ously, the  equipment  listed  for  the  various  pockets  is  an  arbitrary  selection 
used  merely  as  an  example. 

Price  $12.50 

Dealers  are  invited  to  send  for  list  of  cases  of  all  kinds. 


10  ]                                     [  THE  FOCUS  for  FEBRUARY,   1941  ] 
■>■       — ^ 


^<,tfS0£5j. 


Photographers  and 

Dealers  Again  to 

Convene  in  Chicago 

AS  A  RESULT  of  the  enormously  successful  affair  held  in  Chicago  last  year, 
which  was  attended  by  nearly  4,500  people,  the  annual  conventions  of  the 
professional  photographers  and  dealers  will  again  be  held  together  in  1941. 
Officially,  the  meeting  is  titled  the  1941  Combined  Photographic  Industry  Con- 
ventions and  Trade  Show,  sponsored  by  the  Photographers'  Association  of 
America  and  the  National  Photographic  Dealers'  Association,  with  which  are 
cooperating  the  National  Photographic  Exhibitors'  Convention  Bureau  and  the 
Photographic  Manufacturers'  and  Distributors'  Bureau  of  New  York,  Inc.  The 
dates  will  be  August  18  to  22,  inclusive,  and  the  place,  as  last  year,  the  Stevens 
Hotel. 

While  details  are  only  now  being  formulated,  the  basic  plan  of  the  54th 
P.  A.  of  A.  Convention  was  completed  at  the  annual  meeting  of  the  board  of 
directors  of  that  organization  held  recently  in  Chicago.  Even  though  changes 
have  been  made  in  the  program  to  make  it  less  cumbersome,  it  still  embraces  so 
many  divergent  interests  that  it  can  best  be  appreciated  if  described  sectionally, 
as  follows: 

1.  The  Portrait  Program:  August  19  to  22,  four  morning  periods  and  four 
afternoon  periods,  alternating  with 

2.  The  Commercial  Program:  August  19  to  22,  four  morning  periods  and  four 
afternoon  periods. 

3.  Seven  Clinics  or  Open  Forums:  August  19  to  22,  so  planned  that  Com- 
mercial Clinics  will  be  held  while  the  Portrait  Program  is  on,  and  vice  versa, 
to  avoid  conflict  so  far  as  possible.   Four  are  entirely  new: 

Reception  Room  Clinic 
Direct  Color  Clinic 
Commercial  Business  Forum 
Portrait  Negative  Quality  Clinic 
Commercial  Negative  Quality  CHnic 
Portrait  Retouching  Clinic 
16mm  Motion  Picture  CHnic 

4.  Council  Sessions:   Afternoon,  August  18;  Evening,  August  20. 

5.  Special  Affairs  such  as  Banquet  of  Masters  of  Photography,  etc. 

6.  Entertainment  Program:  August  18  to  21,  Dancing  and  Cabaret  Enter- 
tainment every  evening;  the  big  banquet  Thursday  night,  as  usual.  Special 
affairs  for  the  ladies  daily. 

7.  Instead  of  a  Photo  Finishing  Program,  four  articles  on  Photo  Finishing 
subjects,  which  will  appear  in  the  Convention  Report  just  as  they  would 
have  been  given  from  the  platform. 

8.  Instead  of  a  Business  Promotion  Program,  four  articles  in  the  Convention 
Report,  as  above. 


[THE  FOCUS  for  FEBRUARY,   1941  ] 


[11 


H- 


SIX  PEINCIPLES 
SALESMANSHIP 

Selling  goods  is  the  greatest  business  in  the  world.  It  takes  all  there  is 
in  a  man.  You  need  to  know  psychology,  you  need  tact,  intelligence, 
self 'Control,  courage,  persistence  and  inexhaustible  good  humor.  It  is 
not  a  job  for  a  second  rater.  These  pointers  will  help  you  succeed: 


1  Remember  Thames  and  Faces.  If 
you  have  not  a  natural  gift  for 
this,  acquire  it.  Get  a  Httle  book  and 
set  down  every  day  the  names  of  those 
you  have  met,  with  their  character' 
istics.  Practice  this  until  you  become 
expert.  No  man  Hkes  to  be  forgotten 
or  to  have  you  ask  his  name.  And  it's 
wase  to  remember  the  man's  hkes  and 
dishkes. 


2  Know  Tour  Goods.  Don't  let  there 
be  any  question  that  you  cannot 
answer  relative  to  the  manufacture, 
history,  distribution,  or  uses  of  what 
you  have  to  sell.  Put  in  your  spare 
time  making  of  yourself  an  encyclo- 
pedia of  information  about  your  goods. 
Don't  expect  interest  from  your  pros- 
pect if  you're  not  interested  yourself. 


your  listener.    He  wants   to  be   sold 
something  he  understands. 

4Dont  Argue.  Go  with  your  pros- 
pect in  your  talk,  not  against  him. 
Lead,  don't  oppose.  Don't  show  where 
he  is  wrong.  Dodge  a  square  issue,  and 
show  wherein  you  are  right.  Suggest. 
Don't  antagonize.  Argument,  as  a  rule, 
results  in  irritation,  not  conviction. 
Cultivate  a  pleasing  voice.  Learn  to 
converse  entertainingly. 

5  Tell  the  Truth.  Don't  lie,  or  ex- 
aggerate, or  mislead,  or  conceal. 
Let  your  prospect  feel  that  you  are 
sincere,  and  mean  every  word  you  say, 
and  that  every  statement  you  make  is 
of  par  value.  If  you  represent  goods 
that  need  lying  about,  directly  or  indi- 
rectly, quit. 


3Ma^e  Things  Plain.  Don't  use  any 
words  your  prospects  don't  under- 
stand. You  can  explain  the  most  com- 
plicated matter  to  a  wash-woman  if 
you  know  your  subject.  Don't  air  your 
technical  knowledge  and  try  to  impress 


6  Be  Dependable.  Even  in  the  small 
things,  create  the  impression  that 
whatever  you  promise  is  as  much  to  be 
depended  upon  as  your  signed  note.  If 
your  customer  orders  goods  of  a  certain 
grade,  let  them  be  found  to  be  exactly 
of  that  grade  when  he  receives  them. 


12} 


[  THE  FOCUS  for  FEBRUARY,   1941  ] 


9hlW  Ilex  Universal  Shutters 


AMERICAN  MADE 

Automatic — Exceptionally  Accurate  and  Efficient 

Performance  tests  by  recognized  authorities  show  the  new  Ilex  Universal  Shutters 
to  be  extremely  accurate  and  efficient.  Their  rugged  construction,  simplicity  of 
operation  and  dependability  will  appeal  to  photographers  seeking  the  finest  Instru- 
ments for  superb  photography.  Notably  efficient  for  color  work  because  of  their 
accuracy  of  speeds.  Universal  Shutters  are  available  in  these  sizes:  No.  3 — Speeds 
I  second  to  1/150;  No.  A — I  second  to  I/I 00;  No.  5 — I  second  to  1/50.  Ilex  Is 
the  originator  of  the  gear  wheel  retarder  principle  in  photographic  shutters.  Ilex 
Shutters  have  been  standard  equipment  on  famous-make  cameras  for  thirty  years. 

Modernize  your  equipment  with  Ilex  Shutters  and  Lenses.  Available  in  a  wide 
range  of  sizes  and  types.  For  further  details  write  to  the  Ilex  Optical  Co., 
Rochester,  N.  Y. 


[  THE  FOCUS  for  FEBRUARY,   1941  ]  [13 

Life  Begins  at  —  ? 

IF  YOU  are  40  or  more,  and  the  lower  rungs  of  your  Ladder  of  Success  have 
been  worn  pretty  thin;  if  youVe  heard  the  cry  of  youth,  "make  way,''  and 
youVe  being  jostled  by  an  army  of  young  successes  who  secretly  get  into  your 
hair,  well,  then,  read  on,  my  friend,  this  story  is  for  you. 

Briefly,  it  concerns  the  mother  of  our  good  friend,  photographer  "Kay 
Dee''  Reynolds,  of  Willits,  California. 

Widowed  early  in  life,  Mrs.  Adeline  de  Walt  Reynolds  had  four  children 
to  raise  and  educate,  and  she  found  it  an  important  full-time  job.  Many  of  the 
secret  ambitions  she  had  nurtured  as  a  young  lady  were  hidden  in  the  secret 
places  of  her  heart  through  the  years  of  motherhood.  But  once  the  task,  a  labor 
of  love,  was  finished,  and  marriage  had  dispersed  her  matured  family  to  many 
parts,  she  was  free  to  pick  up  the  threads  of  early  plans,  and  so,  at  the  age  when 
most  mothers  would  be  content  to  sit  and  knit,  or  just  sit,  Mrs.  Reynolds  decided 
to  continue  her  education  where  she  had  left  off. 

A  few  years  later,  at  the  age  of  72,  she  graduated  from  the  University  of 
California  with  high  honors,  and  the  event  was  recorded  in  the  columns  of  many 
newspapers  throughout  the  land.  It  didn't  seem  unuaual  to  her,  and  she  wanted 
no  fanfare  or  trumpets.  During  the  Exposition  on  Treasure  Island,  last  year, 
she  competed  on  the  fencing  team  of  the  University  of  California.  This  at  the 
age  of  79  years.  And  today,  at  80,  she  b  under  a  long-term  contract  with  Metro- 
Goldwyn-Mayer  at  $500  per  week. 

In  her  first  picture  she  is  co-starred  with  Hedy  Lamarr  and  James  Stewart 
in  a  screen  play  entitled  "Come  Live  With  Me."  In  it  she  will  appear  as  the 
grandmother  of  Mr.  Stewart.  We  have  placed  this  picture  on  our  "must  see" 
list,  and  expect  some  fine  entertainment  with  such  stars  as  Lamarr  and  Stewart 
in  the  cast.  But,  for  our  part,  the  picture  will  have  to  have  some  pretty  fine 
drama  if  it  is  to  outshine  in  brilliancy  the  true  life  story  of  a  lady  who  said, 
"Life  begins  at  80,"  and  who  goes  about  the  job  of  proving  it. 

— H.  L.  B. 


A  Defense  Problem 

WITH  modern  military  airplanes  now  reaching  speeds  as  high  as  400  miles 
per  hour,  and  speeds  of  500  miles  in  sight,  new  problems  of  aerial  photog- 
raphy have  been  introduced,  declared  Revere  G.  Sanders,  of  the  Fairchild 
Aviation  Company,  speaking  in  Washington  before  the  American  Society  of 
Photogrammetry. 

Photography  is  now  so  important  that  the  equipment  is  no  longer  confined 
to  special  camera  ships.  Even  bombers  and  pursuit  planes  carry  cameras.  To 
secure  the  necessary  information  it  is  sometimes  necessary  to  take  pictures  from 
altitudes  as  low  as  500  feet,  the  meeting  was  told. 

However,  taking  a  sharp  picture  of  stationary  objects  from  a  high-speed 
plane  requires  shutter  speed  as  high  as  if  a  stationary  camera  were  photographing 
the  plane.  Ordinary  aerial  cameras,  equipped  with  shutters  mounted  in  the  lens, 
now  have  maximum  speeds  of  1-1 50  of  a  second.  This  is  fast  enough  for  pictures 
from  considerable  altitude,  or  from  lower  heights  with  slower  planes,  but  not 
for  a  speed  of  400  miles  per  hour  at  500  feet. 


14} 


[  THE  FOCUS  for  FEBRUARY,   1941  ] 


.^^^k^^ 


Dry  Mounting  Iron 

Professional  Model 


In  addition  to  the  popular  small  size  mounting  iron,  we  offer  the  profes' 
sional  model  which  measures  better  than  8x10  inches  and  weighs  15  pounds. 
Made  by  a  well  known  firm  whose  electrical  appliances  are  used  in  every  home, 
the  Professional  Mounting  Iron  will  be  welcomed  by  every  photographer. 

Furnished  complete  with  cord  and  ready  for  instant  use. 

PRICE 

$17.75  for  A.  C.  $18.75  for  D.  C. 

^ ^ 


Latest  Federal  Trade  Com- 
mission Release  On 
Photography 

Following  is  Stipulation  3002,  re- 
leased by  the  Federal  Trade  Commis- 
sion on  December  14:  ''Ix)uis  Pierce 
Hartley,  302  North  Main  Street, 
Janesville,  Wise,  engaged  in  business 
under  the  trade  name  'Natural  Color 
Photo  Service'  and  selling  photo  sup- 
plies and  colored  or  tinted  snapshots 
made  from  films  sent  in  by  custom- 
ers, stipulated  that,  in  connection  with 


the  advertisement  or  sale  of  snap- 
shots, he  will  cease  using  the  words 
'Natural  Color"'  as  part  of  his  trade 
name  and  will  discontinue  using  the 
words  'Natural  Color'  or  'Natural 
Color  Prints',  or  words  of  similar  im- 
port, the  effect  of  which  tends  to 
convey  the  impression  that  the  snap- 
shots are  the  result  of  natural  color 
photography.  The  stipulation  points 
out  that  the  respondent's  snapshots 
are  hand-tinted  or  hand-colored  and 
are  not  the  result  of  natural  color 
photography." 

(Professional  Photographer) 


-¥- 


I  THE   FOCUS  for  FEBRUARY.    1941  ] 


[n 


Sodium  Sulfite  Anhydrous  Photo 


Characteristics 

Sodium  Sulfite  Anhydrous  Photo 
functions  in  developing  and  fixing 
formulas  as  a  preservative,  preventing 
oxidation  of  the  other  chemicals  in  the 
formula,  and  maintaining  the  solution 
colorless  during  use. 

It  is  quickly  soluble  in  water  and 
makes  sparkling,  clear  solutions  be- 
cause of  its  purity.  It  has  low  and 
definitely  controlled  excess  alkalinity, 
making  it  ideally  suited  for  fine-grain 
development. 

Description 

It  is  composed  of  pure,  white,  spark- 
ling granules  or  crystals.  It  looks 
like  powder,  due  to  the  fineness  of  the 
crystals,  but  has  no  tendency  to  cake 
or  lump. 

Sodium  Sulfite  is  sold  under  such 
designations  as  anhydrous,  desiccated 
and  dried.  While  these  different  names 
originally  indicated  different  manufac- 
turing processes,  they  are  no  longer  of 
significance  in  connection  with  the 
photographic  use  of  Sodium  Sulfite. 
The  materials  can  be  used  interchange- 


ably in  any  formula.  No  conversion 
table  is  necessary,  as  in  the  case  of 
Sodium  Carbonate. 

In  European  formulas.  Crystal 
Sodium  Sulfite  is  often  specified.  If 
the  anhydrous  material  is  used  in  place 
of  the  crystal,  only  half  as  much  an- 
hydrous is  required. 

Packing 
Sodium  Sulfite  Anhydrous  Photo  is 
supplied  in  1 -pound  canisters,  5 -pound 
cans,  25-  and  100-pound  fibre  drums, 
and  in  350-pound  barrels. 

Storage 

Store  in  a  cool,  dry  place  to  prevent 
oxidation  of  the  sulfite  into  sulfate.  It 
is  so  manufactured  that  it  stands  up 
well  in  storage.  It  keeps  well  in  solu- 
tion and  retains  its  full  strength  for  a 
remarkably  long  time. 

Factory  stocks  are  maintained  in  St. 
Louis. 

Minimum  standard  is  981/2  per  cent 
NAaSOs  and  it  is  manufactured  with 
particular  regard  to  quick  solubility 
and  clarity  in  solution. 


Kodak  Adjustable  Safelight 
Lamp 

A  new  safelight  lamp,  which  may 
be  placed  on  a  bench  or  shelf  in  the 
darkroom  or  attached  to  the  ceiHng  or 
wall,  is  now  offered. 

This  new  Kodak  Adjustable  Safe- 
light  Lamp  is  equipped  with  a  separate 
wall  bracket.  Its  screws  hold  the 
bracket  in  the  selected  position  and  the 
circular  metal  base  of  the  lamp  can 
then  be  slipped  into  the  bracket  and 
removed  at  will. 

The  lamp  can  be  swung  through 
nearly  a  complete  circle  and  will  re- 
main at  a  chosen  position. 


This  new  lamp  is  of  the  light-tight 
parabolic  type,  finished  in  gray,  and 
has  a  5!/2-inch  diameter  safelight  with 
bayonet  lock.  A  Series  2  Safelight  is  in- 
cluded, unless  another  series  is  speci- 
fied. $4.50 

r — ♦*♦      ^ 

Earl  Cilley  of  Marysville  called  on 
us  during  a  hurried  trip  to  the  city  in 
connection  with  equipment. 
*     *     * 

We  were  pleased  to  receive  a  visit 
from  Mr.  and  Mrs.  N.  E.  Bazzell  of 

Reno.  Mr.  Bazzell,  owner  of  the  Ar- 
cade Studio,  combined  a  bit  of  busi- 
ness with  a  pleasure  trip  to  the  South. 


-^ 


16] 


[THE  FOCUS  for  FEBRUARY,   1941  ] 


Sussimaii  Mounts; 


Sterling  Easels 

Sample  on  receipt  of  List  price 

Ciratone  Coated  Cover  and  Insert  Stocks — Gray  and 

Neutral — Slip-in  Style — Serrated — Edge  Underlay 

Neat,  sturdy,  very  effective,  are  all  descriptions  which 
fit  this  recent  noteworthy  addition  to  the  SUSS^^IAN 
forefront  style  line. 

The  STERLING  is  a  moderately  priced  easel  in  regU' 
lar  outside  sizes  and  is  a  real  value. 

A  complete  range  of  sizes  will  accommodate  all  your 
requirements  in  an  easel  style. 


Price 

Print  Size 

Outside  Size 

per  100 

3     X   5 

43/4X    67/8 

$    6.00 

4x6 

55/8X    85/8 

7.75 

5     X  7 

6/4X    9/2 

9.00 

7     X  5 

Group 

8/8X  75/8 

10.75 

61/2X  81/2 

91/2x121/2 

14.50 

8     xlO 

10     XI3/2 

16.50 

10     X   8 

Group 

121/2x11 

17.00 

Drexel  Folders 

Perfection  Coated  Duplex  Cover  Stock — Rag  Stock 
Insert — Deckled    Edges — Slip-in   Style — Buff   and    White   Shades 


This  folder  has  been  especially  designed 
for  the  customer  who  demands  that  the  fin' 
ished  photograph  be  of  exceeding  simplic 
ity  and  attractiveness,  mounted  in  folder. 
The  soft  tone  of  the  Coated 'embossed 
cover  stock,  neat  insert  design  with  plate 
sinking  around  it,  all  lend  to  an  appeal 
which  cannot  be  denied. 


List  Price 

Print  Size 

Outside  Size 

per  100 

3      X  4 

5     X  7 

$    6.25 

3      X   5 

5/2X  8 

7.00 

4x6 

6/2X  9'4 

8.75 

5     X  7 

7/4x103/4 

10.50 

7     X   5 

Gi 

•oup 

9/8X  8/8 

11.00 

6/2X  8I/2 

914x12/2 

13.50 

8     xlO 

1034x14 

15.50 

10     X  8 

Gi 

'oup 

13      xll/8 

15.50 

Manufactured   by  A.  SUSSMAN  &  CO.,   Philadelphia 

HIRSCH  &  KAYE 

Distributors 


^^Susstnan    Mounts    Are    Paramount  ^^ 


[THE  FOCUS  for  FEBRUARY.   1941  ] [  17_ 


Dates  Announced  for  1941  Courses 
At  Winona  Schoo 


SINCE  its  foundation,  some  16  years  ago,  the  Winona  School  of  Photography 
has  returned  to  the  photographic  profession  close  to  2,000  students  who 
have  had  the  benefit  of  one  or  two  months  of  intensive  training  in  the  best  and 
most  modern  methods  of  portrait  and  commercial  photography.  We  use  the 
word  ''returned''  advisedly,  because  this  is  not  a  school  for  beginners  but  is 
limited  to  those  who  have  had  at  least  one  year  of  professional  experience.  Given 
that  as  a  basis,  the  faculty  can  practically  guarantee  that  in  the  short  space  of 
four  weeks  in  either  course  any  individual  of  normal  intelligence  will  become  a 
capable  craftsman.  Although  the  school  is  not  endowed,  it  is  enabled  to  provide 
an  unexcelled  faculty  working  in  a  building  and  plant  which,  while  certainly 
not  the  most  elaborate,  is  at  least  the  equal  of  any  school  in  this  country,  and, 
from  the  standpoint  of  equipment  and  facilities,  second  to  none.  Largely  this  is 
made  possible  through  the  cooperation  of  various  manufacturers,  who  loan 
equipment  in  addition  to  that  owned  by  the  school,  and  the  courtesy  of  the 
Eastman  Kodak  Company  and  other  firms  in  providing  all  of  the  materials  used. 
The  Portrait  Course  for  1941  will  commence  July  7  and  close  August  1,  to 
be  followed  (instead  of  preceded  as  in  past  years)  by  the  Commercial  Course, 
from  August  4  to  29,  all  dates  being  inclusive.  The  tuition  fee  for  each  course 
is  $75.00.  For  the  Portrait  Course,  85  students  will  be  accepted;  for  the  Com- 
mercial Course,  65.  Both  courses  almost  invariably  find  themselves  with  waiting 
lists  as  the  opening  dates  approach,  so  that  early  reservation  is  important.  Wil- 
liam Gerdes,  M.  Photog.,  Jackson  Heights,  N.  Y.,  is  director  of  the  school  and 
instructor-in-chief  of  the  Portrait  Course,  assisted  by  a  capable  faculty  as  well 
as  guest  instructors;  Edward  J.  Cook,  M.  Photog.,  of  the  Kaufmann  ^  Fabry 
Studios,  Chicago,  111.,  is  instructor-in-chief  of  the  Commercial  Course,  also 
assisted  by  members  of  the  faculty  and  guest  instructors.  The  whole  story  of  this 
school  can  only  be  adequately  told  in  the  24-page  prospectus,  a  copy  of  which  may 
be  had  by  those  interested  on  request  to  the  Executive  Manager,  P.  A.  of  A., 
520  Caxton  Bldg.,  Cleveland,  Ohio. 

^ _^^ 


Buttress  Display  Board 


Photographers  find  it  most  useful  in 
their  camera  room  as  well  as  for  dis- 
"DUTTRESS  BOARD  is  a  form  of  P^ay  purpose  in  their  show  windows. 
-^  single  face  corrugated  board  with  The  material  has  the  appearance  of 

extremely  wide  corrugations.  The  ribs  fine  lacquered  wood  and  is  quite  smooth 
are  1  Ys  inches  wide  and  the  board  has  to  the  touch.  It  can  be  painted  or  col- 
sufficient  strength  to  be  rolled  in  the  ored  just  like  wood.  It  is  furnished  in 
form  of  a  column.  It  can  also  be  used  white  color,  size  3x8  feet,  at  price  of 
with  the  ribs  placed  in  a  horizontal  po-  $2.75  a  sheet.  Many  photographers 
sition  to  serve  as  a  background  of  the  have  already  placed  their  order.  Have 
Venetian-blind  type.  you? 


18] 


[THE  FOCUS  for  FEBRUARY,   1941  ] 


Kodak  Data  Book — Slides 
and  Transparencies 

THIS  new  Data  Book  contains 
complete  information  on  the  many- 
phases  of  Kodachrome  and  black-and- 
white  shde  making.  It  is  understand- 
ably written  to  be  of  maximum  utility 
to  both  experienced  and  inexperienced 
photographers.  Data  on  making  slides 
of  less  commonly  photographed  sub- 
jects such  as  charts,  maps,  pictures, 
and  small  objects  are  included.  Infor- 
mation on  reducing  3l/4x4-inch  slides 
to  2x2-inch  slides  is  incorporated. 

The  new  Data  Book  will  be  of  par- 
ticular interest  to  educators,  scientific 
and  commercial  workers,  and  ama- 
teurs, since  it  suits  their  needs  for 
data  on  this  rapidly  growing  branch  of 
photography. 

Among  the  many  topics  are  Kodak 
Films  and  Plates  for  Slide  Making, 
Making  Kodaslides,  Printing  Films 
and  Plates  for  Slides,  Developing  Slide 
Films  and  Plates,  Toning  and  Tinting 
Slides,  Finishing  Slides,  Masking  and 
Binding  Slides,  Storing  Lantern  Slides, 
Projecting  Lantern  Slides,  and  Making 
Display  Transparencies. 

The  formula  section  incorporates  all 
the  necessary  formulas  for  slide  mak- 
ing, and  specification  sheets  are  in- 
cluded for  the  negative  and  positive 
films  and  plates  dealt  with. 

Price,  25  cents. 

Connnnercial  Studio  For  Sale 

Small  established  business  in  San 
Francisco,  suitable  for  one  man;  good 
possibilities  for  live  wire;  low  rent  and 
downtown  location;  will  sell  for  value 
of  fittings  and  some  equipment.  Low 
price  for  cash. 
Box  2562  The  Focus 

<-:♦:-> 
Eastnnan  Color  Compensat- 
ing Filter 

The  Eastman  Color  Compensating 
Filter  CC15,  one  of  the  set  of  seven 


now  furnished  for  use  with  the  East- 
man Color  Temperature  Meter,  will 
henceforth  be  supplied  separately  as  a 
correcting  filter  for  use  with  Koda- 
chrome Professional  Film,  Daylight 
Type,  and  Kodachrome  35mm.  and 
Bantam  Film,  Daylight  Type,  when 
exposed  to  the  light  of  the  Kodatron 
Speed  Lamp. 

The  following  sizes  will  be  fur- 
nished : 

Price 
2-inch   (50.5mm.)   square  gela- 
tin film  $  .60 

3-inch   (76mm.)   square  gelatin 

film  1.3^ 

2-inch   (50.5mm.)   square  in  B 

glass,  unmounted  2.30 

3 -inch    (76mm.)    square   in    B 

glass,  unmounted  4.20 

Series   VHP    in    B   glass,    un- 
mounted       3.15 

*Ready  about  February  15. 

Kodak  Farmer's  Reducer 

Kodak  Farmer's  Reducer  is  a  two- 
solution  corrective  reducer  designed 
especially  for  the  correction  of  over- 
exposed and  over-developed  negatives. 
It  may  also  be  used  for  limited  print 
reduction. 

This  new  chemical  is  furnished  in  a 
tube,  one  end  containing  reducing 
powder  sufiicient  to  make  16  02.  of 
solution,  and  the  other  end  containing 
activator  sufficient  to  make  16  02.  of 
solution.  These  stock  solutions  keep 
for  long  periods,  but,  when  mixed, 
require  immediate  use. 

Reduction  is  conducted  in  normal 
room  lighting,  and  the  negative  may 
be  removed  from  the  solution  at  any 
time  for  viewing.  Reaction  is  stopped 
by  placing  the  negative  in  running 
water.  The  solution  may  also  be  used 
wath  a  spotting  brush  for  local  reduc- 
tion. 
KoD.AK  Farmer's  Reducer — Carton 

of  5  tubes,  each  sufficient  to  make 

one  quart  of  solution $  .75 


[THE  FOCUS  for  FEBRUARY,   1941  ] 


[19 


^ne  oLineS  in 
cJLincoin  J   ^i 


ace 


FEBRUARY  12,  one  hundred  and 
thirtytwo  years  ago,  in  a  Kentucky 
cabin,  was  born  a  man-child;  his 
parents  called  him  Abraham.  By  lowly 
ways,  and  known  to  few,  he  came  to 
his  appointed  task  and  met  his  am- 
bushed hour.  Now,  with  one  other,  his 
is  the  best-known  American  face  in  his- 
tory. People  feel  in  Lincoln's  portrait, 
not  an  artist's  interpretation,  but  the 
real  man  in  his  habit  as  he  lived.  It  is  a 
strong  and  homely  face,  stern,  sad, 
humorous,  wistful — a  face  transparent 
to  the  mood — the  face  of  one  who  met 
with  manliness  the  great  surprise  of  his 
destiny.  It  is  a  face  full  of  Hnes — 
hereditary  lines  that  were  more  deeply 
furrowed  still  by  strength  of  inner 
qualities;  new  and  later  lines  etched 
by  the  graving  tool  of  sharp  experience. 
The  hnes  in  Lincoln's  face! 

Unmistakable,  even  in  his  earlier 
portraits,  are  the  lines  of  natural  no- 
bility. Neither  popular  esteem  nor 
exalted  office  put  them  there;  they 
came  from  the  native  breed  of  the  man. 
Son  of  the  soil,  he  was  nonetheless  an 
aristocrat.  That  brow  and  eye  and 
mouth  and  chin  give  you  his  real  pedi- 
gree and  his  natural  real  coat  of  arms. 
Poor  stock  never  yet  produced  a  thor- 
oughbred. And  much  of  the  stock  we 
now  rate  as  poor  is  the  best  on  earth. 
Missing  an  education,  missing  fame, 
limiting  his  world  to  the  little  town  of 
Salem,  Lincoln,  like  Shakespeare, 
would  still  have  been,  in  the  esteem  of 
his  companions,  a  man  apart. 

But  obscurity  hardly  could  have 
been  his  lot,  for  in  his  face  are  also 
lines  of  purpose.  Not  ambition,  not 
self-seeking,  not  the  thirsty,  covetous 
countenance  of  those  who  drain  ad- 
vantage out  of  others — these  are  not 
Purpose.  Lincoln  sought  fulfillment  by 
creative  doing;  something  in  him  was 
that  makes  the   oak   tree  grow — the 


inner  drive  of  life.  Emotional  views 
have  made  his  career  a  chapter  of  fail- 
ures— he  failed  as  much  and  no  more 
than  the  rest  of  us;  certainly  he  never 
was  without  those  minor  triumphs  that 
keep  us  all  in  heart.  His  personal 
struggles  were  mostly  past  before  he 
thought  of  failure  or  success  at  all. 
Like  those  of  most  men,  Lincoln's  fail- 
ures were  but  his  preparation.  Born  in 
the  backwoods;  motherless  at  nine;  ac- 
quiring his  own  scant  education;  a 
country  lawyer;  a  crude,  but  honest 
and  intelhgent  man;  38  years  old  be- 
fore he  saw  the  nearby  city  of  Chicago 
— at  the  age  of  52  he  was  President  in 
our  greatest  national  crisis,  and  at  56 
he  was  dead.  Fifty-two  years  of  prep- 
aration for  four  short  years  of  service. 
He  had  Purpose — not  to  attain  a  spe- 
cific thing,  hut  to  he  ready  for  what 
might  come. 

Lines  of  discipline  are  in  that  face. 
He  was  under  self-control  and  desired 
that,  thought  should  be  his  guide.  If 
reason  led  him  to  the  weaker  public 
party  and  defeat,  so  be  it.  Lincoln  had 
but  one  question:  Is  it  right?  Answer- 
ing that,  his  mind  was  freed  from  the 
twisting  complexity  that  is  our  modern 
plague.  He  disciplined  his  words  and 
became  our  most  quotable  American, 
and  (quite  unconsciously)  one  of  our 
ablest  men  of  letters.  Discipline!  No 
one  speaks  with  authority  to  others 
who  has  not  first  spoken  with  authority 
to  himself. 

And  etched  in  that  familiar  counte- 
nance are  lines  of  suffering.  These 
come  more  or  less  to  all  who  take  the 
burdens  of  the  people  on  their  heart. 
We  remember  Woodrow  Wilson  cry- 
ing out  as  the  women  by  thousands 
stretched  forth  their  hands  to  him  for 
help!  They  thought  he  could  be  God 
and  Savior.  Their  misplaced  faith 
against  his  human  limitations  wrenched 
his  very  soul.  It  is  good  that  people  in- 
wardly should  anguish  thinking  of 
their  nation's  plight:  vicarious  suffer- 
ing changes  things. 

(Continued  on  Page  23) 


20}  [THE  FOCUS  for  FEBRUARY,   1941  ] 

Census  of  Manufactures:  1939 

Photographic  Apparatus  and  Materials  and  Projection  Equlpnnent 

(Except  Lenses) 

MANUFACTURERS  of  photographic  apparatus  and  materials  and  pro- 
jection equipment  (except  lenses)  reported  an  increase  in  production, 
and  slight  decreases  in  employment  and  wages  for  1939  as  compared  with  1937, 
according  to  preliminary  figures  compiled  from  returns  of  the  Censfts  of  Manu- 
factures for  1939  and  released  today  by  Director  William  Lane  Austin,  Bureau 
of  the  Census,  Department  of  Commerce. 

This  industry,  as  constituted  for  census  purposes,  embraces  establishments 
primarily  engaged  in  the  manufacture  of  photographic  and  motion-picture 
cameras  and  projection  apparatus,  and  associated  materials  and  supplies  such 
as  films,  sensitized  paper  and  plates,  reels,  tanks,  tripods,  etc. 

The  wage-earners  primarily  engaged  in  manufacturing  in  this  industry  in 
1939  were  17,271,  a  decrease  of  6.4  per  cent  compared  with  18,450  reported  for 
1937,  and  their  wages,  $25,286,669,  were  less  than  the  1937  figure,  $28,875,712, 
by  12.4  per  cent.  These  decreases  may  be  partially  accounted  for  by  the  fact 
that  the  1939  Census  of  Manufactures  questionnaire,  for  the  first  time,  called 
for  personnel  employed  in  distribution,  construction,  etc.,  separately  from  the 
manufacturing  employees  of  the  plants.  It  is  not  known  how  many  of  the  wage- 
earners  reported  for  1937  were  engaged  in  distribution  and  construction  and 
how  many  were  engaged  in  manufacturing.  Employees  of  the  plants  reported 
as  engaged  in  distribution  and  construction  activities  in  1939  are  not  included 
in  this  preliminary  report  but  will  be  included  in  the  final  report. 

The  value  of  products  of  the  industry  for  1939  amounted  to  $133,899,429, 
an  increase  of  15.5  per  cent  over  $115,887,589  reported  for  1937. 

Summary  statistics  for  the  industry  for  1939  and  1937  are  given  in  Table  I. 
Detailed  statistics  on  production  are  given  in  Table  II.  All  figures  for  1939  are 
preliminary  and  subject  to  revision. 

Table  I. — Sunnmary  for  the  Industry:  1939  and  1937 

(Because  they  account  for  a  negligible  portion  of  the  national  output,  plants  with  annual 
production  valued  at  less  than  $5,000  have  been  excluded  since  1919) 

Percent  of 
tnir*  tctii-i  increase  or 

1939  19o7  decrease  (-) 

Number  of  establishments 160  109  46.8 

Salaried   personnel*   4,419  4,762  -  7.2 

Salaries*!    $   11,098,065  $   10,828,947  2.5 

Wage- earners  (average  for  year)  t-—               17,271  18,450  —  6.4 

Wagestt  $  25,286,669  $  28,875,712  -12.4 

Cost  of  materials,  supplies,  fuel,  pur- 
chased electric  energy,  and  contract 

workt    $  42,556,269  $  36,652,879  16.2 

Value  of  productst $133,899,429  $115,887,589  15.5 

Value  added  by  manufacture§ $  91,343,160  $  79,234,710  15.3 

*No  data  for  employees  of  central  administrative  offices  are  included. 

t  Profits  or  losses  cannot  be  calculated  from  the  census  figures  because  no  datn  are  collected  for  certain 
expense  items,  such  as  interest,  rent,  depreciation,  taxes,  insurance  and  advertising. 

t  The  item  for  wagcearners  is  an  average  of  the  numbers  reported  for  the  several  months  of  the  year 
and  includes  both  full-time  and  part-time  workers.  The  quotient  obtained  by  dividing  the  amount  of  wages 
by  the  average  number  of  wage-earners  should  not,  therefore,  be  accepted  as  repretcntiixg  the  average 
wage  received  by  full-time  wage-earners. 

§  Value  of  products  less  cost  of  materials,  supplies,  fuel,   purchased  electric  encrg/,   and  contract  work. 

(Continued  on  next  page) 


[THE  FOCUS  for  FEBRUARY,   1941  ]                                     [  21 
4. 


Table  II.— Products,  by  Kind,  Number,  and  Value:  1939  and  1937 

1.  "Photographic  Apparatus  and  Materials  and  1939  1937 
Projection  Apparatus''   industry,   all   prod- 
ucts, total  value $133,899,429       $115,887,589 

2.  Photographic  apparatus  and  materials  and 

projection  apparatus 125,474,163          110,747,460 

3.  Miscellaneous  products,  not  specified 551,031  ) 

4.  Other   products    (not  classified  in  this  in-  r           4,576,713 
dustry) -  *7,483,689  / 

5.  Receipts  for  contract  and  repair  work 390,546                 563,416 

6.  Photographic  apparatus  and  materials  made 

as  secondary  products  in  other  industries 1,038,825  1,765,613 

Photographic  apparatus  and  materials  and  pro-  , 
jection  apparatus,  aggregate  value    (sum  of 

2  and  6) $126,512,988  $112,513,073 

Cameras : 

Motion- picture  $     4,606,851   )    ^   19  409  961 

Other  than  motion-picture $   12,739,411   f    "^     "'  ^  '^^^ 

Projectors,  total  value $     8,413,872  $     7,154,825 

Motion- picture: 

Standard-gage  (35mm.)  : 

Number    2,726  4,093 

Value    $     1,287,478  $     1,995,208 

Substandard-gage  (less  than  35mm.)  : 

Number    134,515  114,593 

Value   $     6,302,734  $     4,869,156 

Other : 

Number    36,780  104,065 

Value   $        823,660  $        290,461 

Films  (motion-picture  and  other,  exclusive  of 

X-ray  films)t  $  55,492,493  $  49,502,783 

X-ray  films  $   10,237,241  $     9,415,582 

Sensitized  photographic  paper $   15,821,151  $   12,285,739 

Photo-copying  paper  and  cloth: 

Blueprint    $     3,228,972  $     3,086,408 

Blueprint  cloth $          86,882  J 

Brown  or  black  and  white $     2,067,091  $     3,933,994 

Sensitized  plates  and  slides $        868,296  $       '876^756 

Other  photographic  apparatus  and  materials  $   12,950,728  $   13,847,025 

*  Chemicals,  photographic  lenses,  wooden  toys,  steel  toys,  and  motion-picture  screens. 

t  Figures    combined   to   avoid    disclosing,    exactly   or    approximately,    data    for    individual    establishments. 

t  Not  called  for  on  schedule. 

White  Enameled  Funnels       White  Enanneled  Graduates 

White  enameled  steel  funnels  are  These  white  enameled  graduates  are 

unbreakable,  durable  and  easy  to  clean,      ^r  ^1  iv         ^\.    r         1   rr^i 

Capacuy  D.ameter  Pr.ce        °^  ^^^  ^^"^^  ^^^^^ty  ^'  ^^^  ^^"^^^l-   ^he 

No.  2 3  oz 3!/8in $0.45      markings  are  on  the  inside,  easy  to  read. 

No.  3 18  oz 5      in 60      16  oz each  $1.10 

No.  4 40  oz 6!4  in 75      32  oz each     1.40 


-^ 


22  ] 


[  THE  FOCUS  for  FEBRUARY,   1941  } 


Master  Photo  Finishers  Convention 


SOME  outstanding  speakers  have 
been  engaged  for  the  Master  Photo 
Finishers  Convention,  which  will  be 
held  in  San  Francisco  March  13,  14 
and  15.  Each  speaker  has  been  selected 
with  a  view  to  his  knowledge  of  his 
subject. 

Mr.  R.  Reinhart,  credit  manager  of 
a  large  credit  house,  will  speak  on 
''Credit  Selling."  Stanley  Spencer,  of 
the  United  Photo  Service,  Portland, 
will  speak  on  "How  to  Profit  from 
Photo  Finishing  as  It  Is,  Not  as  We 
Would  Have  It."  Edgar  McHugh,  of 
the  Owl  Drug  Company,  will  speak 
on  ''Meeting  Price  With  Quality." 
Mr.  Hoffmeister,  Pacific  Coast  mana- 
ger of  Agfa  Ansco,  will  speak  on 
"Film  Sales,  the  Life  Blood  of  Photog- 
raphy." Mr.  Allendorf,  assistant  sales 
manager,  Eastman  Kodak  Company, 
will  select  his  own  subject. 

Other  speakers  will  be  Dr.  G.  A. 
Werner  of  the  College  of  the  Pacific, 
-^ 


who  has  selected  for  his  subject,  "A 
Glance  Backward  and  a  Look  Ahead." 
R.  J.  Wilkinson,  national  executive 
manager  of  the  Master  Photo  Finishers 
of  America,  has  chosen  the  timely  sub- 
ject, "Are  Photo  Finishers  Liable 
Under  the  Federal  Wages  and  Hours 
Law?"  George  Allen  Young,  editor  of 
Camera  Craft,  has  a  subject  of  his  own 
selection,  and  Merle  V.  Lovett  of  Oak- 
land will  speak  on  "Photo  Finishing, 
the  Key  to  Retail  Store  Operation." 

It  is  likely  that  other  speakers  and 
attractions  will  be  provided  by  the  time 
the  entire  plan  for  the  convention  has 
been  completed.  Each  day  the  exhibit 
section  of  the  convention  will  be  closed 
from  2:00  to  4:30  so  that  all  may 
attend  the  lectures.  The  photo  finish- 
ers will  have  their  banquet  Thursday 
evening,  and  Joe  Allendorf  will  be 
toastmaster.  Saturday  evening  the  big 
dinner-dance  and  entertainment  will 
close  the  convention. 


No.  17  Spotlight 


Spotlight  only  

Complete  with  No.  2  Tripod 

Complete  with  No.  8  Studio  Stand. 


THE  No.  17  Spotlight  is  the  latest 
work  in  spotlight  design  and  con- 
struction. It  is  most  unique,  the  most 
attractive,  the  most  useful  scientifically 
and  mechanically  perfect  unit  for  the 
up-to-date  photo  studio  or  artist  in  pho- 
tography. 

Either  a  photo  flood  or  500  watt  bulb 
fits  the  adjustable  porcelain  base,  which 
may  be  brought  into  perfect  alignment, 
so  as  to  get  either  a  maximum  degree  of  a 
clean,  white  and  sharply  outlined  spot  of 
light,  or  a  diffused  light  so  often  desirable 
for  obtaining  soft  effects. 

The  front  removable  attachment  carries 
two  lenses.  These,  together  with  the  large 
condenser  lens  incorporated  in  the  main 
body  of  the  outfit  and  the  adjustable  dia- 
phragm apertures,  make  it  possible  for 
the  operator  to  throw  a  spot  of  light  as 
small  as  an  inch  in  diameter  or  to  give  a 
light  area  up  to  ten  or  twelve  feet. 
Prices 

$22.50 

27.50 

35.00 


[  THE  FOCUS  for  FEBRUARY,   1941  ] 


[23 


The  Lines  In  Lincoln's  Face 

(Continued  trom  Page  19) 
Toward  the  end,  as  one  studies 
Lincoln's  face  in  life  mask,  death  mask 
and  portrait,  Unes  of  mystery — lines 
denoting  mystic  insight — emerge.  We 
know  next  to  nothing  of  their  source. 
Lincoln  tried  to  find  the  bitter  why  of 
that  great  trial  the  nation  was  endur- 
ing in  his  time,  and  very  near  the  end 
he  thought  he  had  found  it.  Happy 
any  mind  that  discovers  a  center  on 
which  sometimes  to  rest. 

Anniversaries  like   Lincoln't   birth- 
day are  kept  because  the  highest  use  of 


human  memory  is  to  make  nobility  im' 
mortal.  Lincoln  is  better  known  today 
than  by  his  own  generation.  He  is  not, 
and  never  can  be,  a  legend.  He  re 
mains  as  young  as  his  country.  To  one 
who  wrote  that  older  men  were  slow 
to  help  young  men,  Lincoln  replied: 
"I  was  young  once,  and  I  am  sure  I 
was  never  ungenerously  thrust  back. 
The  way  for  a  young  man  to  rise  is  to 
improve  himself  every  way  he  can, 
never  suspecting  that  anyone  wishes 
to  hinder  him."  Written  in  a  casual 
letter,  these  words  make  the  perfect 
Lincoln  Day  motto  for  young  America. 

(W.  J.  Cameron) 
4- 


Photographers  Meet  and  Elect 

The  Sacramento  ^  San  Joaquin  Valley  Photographers  Association  held 
its  regular  monthly  meeting  at  the  Hotel  Wolfe,  Stockton,  February  8. 

The  program  included  a  demonstration  of  the  Kodatron  Speed  Lamp. 
The  demonstration  was  held  at  the  Logan  Studio. 

Election  of  officers  followed  : 


Clinton  Gibson Sierra  Photo  Service,  Sacramento 

VoNE  Speece Vone  Speece  Studio,  Sacramento....] st  Vice 

Cove  M.artin JMartin  Studio,  Stockton 2nd  Vice 

Mrs.  Roy  Flood Flood  Studio,  Oakdale 

Clarence  Burkett Fredrick  6r  Burkett  Photo,  Sacramento 

Fr-ANK  MacDougall  MacDougall  Art  Studio,  Sacramento 

Kenneth  Kuroko Kuroko  Studio,  Sacramento 


.President 

^President 

-President 

....Secretary 

...Treasurer 

....Directors 


Next  meeting  to  be  held  March  1 5  at  the  St.  Francis  Hotel,  San  Francisco. 


Ward 


Birthstone — Aquamarine,  Bloodstone 
Flower      — Jonquil 


3-8  National  Display  Week 

13-14-15  Photo    Finishers'-Dealers'   Convention   in   San   Francisco 

12-18  Girl  Scout  Anniversary  Week 

14  Eli  Whitney  patented  Cotton  Gin,  1794 

15  Federal  Income  Tax  Due 

16-22  National  Wild  Life  Restoration  Week 

17  St.  Patrick^s  Day 

20  Spring  begins 

29-April  5  Baseball  Week 


This  Should  Prove 


Ujour  aJLecLcler  in  C^adets 


THE  SONATA 

Here  is  that  something  NEW  in  photo  mount  designing  ...  a  grace' 
ful,  dehcate  design  finished  with  raised  silver  dots — very  effective.  New 
two'tone  shadow  plastic  stock. 

In  all  popular  si2,es,  both  upright  and  horiz^ontal. 

Be  sure  to  feature  this  style — have  your  stockhouse  salesman  show 
you  samples.  For  10  cents  we  will  send  a  sample  of  the  4x6  si2;e. 


EASTMAN   KODAK  COMPANY 


[Taprell  Loomis  Division] 


CHICAGO,  ILLINOI 


-^ 


[THE  FOCUS  ior  FEBRUARY,   1941  ] 


[  25 


Jerry's 


Corner 


By  Himself 


Bob  Kolb  of  the  Order  Department 
has  left  his  desk  to  join  the  standing 
Army. 

He's  a  private  today,  but  a  year  ago 
he  was  a  general  in  the  Shipping  Room 
— General  Delivery. 

Here's  to  the  ships  of  our  Navy 
And  the  ladies  of  our  land. 

May  the  first  be  ever  well- rigged 
And  the  latter  ever  well-manned. 

Can  you  imagine  Billy  Wolff  in  a 
sailor  suit?  A  Wolif  in  ship's  clothing. 

Did  I  tell  you  my  girl  and  I  had  a 
serious  misunderstanding?  We  were 
talking  about  music,  and  she  said  she 
could  whistle.  I  said  I  didn't  think  she 
could,  so  she  puckers  up  her  mouth 
and — 

I  let  her  whistle. 

How  was  I  to  know? 

I  remembered  I  once  heard  her  sing 
when  she  strained  her  voice.  But  she 
was  singing  through  her  veil. 

She  had  been  telling  me  about  her 
uncle,  what  a  swell  musician  he  was. 
He  could  play  the  piano  by  ear.  Why, 
that's  nothmg,  I  told  her,  my  grand- 
pappy  fiddles  with  his  whiskers. 


Then  I  told  her  about  the  Scotch- 
man whose  son  wanted  to  be  a  mu- 
sician. The  old  man  let  the  boy's  hair 
grow  long  and  told  him  the  rest  was 
up  to  him. 

There  was  an  ad  in  the  papers  that 
might  interest  him.  It  said:  For  Sale, 
a  violin  by  a  young  man  in  good  con- 
dition except  for  a  loose  peg  in  the 
head. 

Mr.  Rogers,  in  our  Bargain  Room, 
is  quite  a  singer,  and  I  thought  maybe 
he  could  teach  me  something.  I  was 
practicing  the  scales,  the  way  Rogers 
showed  me,  when  Manuel  asked  me  if 
I  knew  the  Long,  Long  Trail. 

Sure,  I  says— want  to  hear  it?  No, 
he  says,  go  take  a  walk. 

I  couldn't  get  away  at  the  time,  so  I 
asked  him  can  Allegro  Bach  on  a 
broken  piano. 

Sure,  he  said,  Forte  times. 

A  true  music  lover  is  a  man  who, 
upon  hearing  a  soprano  in  the  bath- 
r(X)m,  puts  his  ear  to  the  keyhole. 

Maybe  you  know  that  King  David 
played  on  a  harp  and  called  it  a  lyre? 

— Jerry. 


26} 


[THE  FOCUS  for  FEBRUARY,  1941  ] 


A.  K.  DILDILIAN 

Complete  Art  and 

J^egative  Alteration 

Service 

339  Noriega  St.         San  Francisco 

OVERLAND  6820 
^ ^ 

Photographers 

Write  for  1939  Catalog  and  price 
list,  genuine  oil  portraits — pastels,  or 
rebuilt  damaged  portraits. 

Convex  glass  and  portrait  frames. 

VICTOR  PORTRAIT  COMPANY 
752  '  13th  Street,  Oakland,  Calif. 


Retouching  y  Etching  y  Coloring 

10  Years  Experience 


PROMPT  SERVICE 


MRS.  ROSE  GUY 

846  -  27+h  Avenue        San  Francisco 

overland  4676 


-4- 


RETOUCHING 
ETCHING 

A 
PROMPT  SERVICE 

▲ 

DOROTHY  C.  WOOD 

2148  W.  San  Carlos  St..  SAN  JOSE.  CALIF. 


STERLING  TANK  OUTFITS 

save  overhead  and  operating  expense. 

That  apells  PROFITS  FOR  YOU. 

Amateur  Finishing  Outfits,  for  Roll  Film  and 

Circuit  Work. 

Large  Daily  Output.        Low  Cost.        Low  Upkeep. 

Made  of  finest  PORCELAIN  Triple-coated  Enamel. 

STERLING  PHOTO  MFG.  CO. 

BEAVER  FALLS,  PA. 


As\  youT 
Dealer  for 
prompt 
shipment 
or  write  us 


2  SIZES 
12,  19 
gallons 


Water' 

Jacket 

and  2  Tanks 

with 

circulating 

water  for 

temperature 

regulation. 


COMPLETE 
COMPACT 
DURABLE 
EFFICIENT 

The  best 
hy  tttt. 


-^ 


FOR  SALE 

Studio  located  in  residential  part  of 
Berkeley.  Equipment  is  high  class  and 
sufficient.   Rent  is  reasonable. 


Box  2391 


-^ 


The  Focus 


POSITION  WANTED 

As  studio  manager  or  assistant.  Long 
experience  in  all  branches  of  photog' 
raphy;  have  ideas  to  develop  commer- 
cial work  in  your  city;  own  equipment 
includes  aerial  and  motion  picture 
cameras.  Want  permanent  position 
with  possibility  of  future  partnership 
or  purchase.  First  class  references.  Can 
arrange  one  month's  trial,  anywhere  in 
California. 


Box  2458 


The  Focus 


[THE  FOCUS  for  FEBRUARY,   1941  } 


[27 


Bargain  Lenses  for  the  Photographer 

(Offered  subject  to  prior  sale) 

Please  mention  the  Bargain  Page  when  ordering. 
Description  and  illustration  of  any  article  gladly  sent  on  request. 


-^ 


H- 


Lenses  not  specified  in  shutter,  are  in  barrel  mount. 


Bausch  &  Lomb   IC  Tessar  F4.5 
lens,  Vy'^^'inch  focus. 

Bargain  Price  $35.00 

Ross  Homocentric  F6.3  lens,  6^' 
inch  focus,  in  Acme  shutter. 

Bargain  Price  $32.50 

SYz-inch.  F4.5  B  &  L   IC  Tessar 
Lens  in  Barrel. 

Bargain  Price   $59.00 

Rodenstock  Eurynar  6l/2'inch  F5.4 
lens  in  Autex  shutter. 

Bargain   Price  $12.50 


Sigmar  Portrait  lens,  16'inch 
focus,  F4.5  in  Studio  shutter. 

Bargain  Price  $85.00 

Cooke  Portrait  Ser.   IIA  portrait 
lens,  9!/2'inch,  F3.5. 

Bargain  Price  $65.00 

5!/8-inch  F6.3  Kodak  Anastigmat 
in  Barrel. 

Bargain  Price  $8.50 

Ilex  Anastigmat  7|/2'inch  F7.5  in 
Universal  shutter. 

Bargain  Price  $16.00 


B  &  L  Zeiss  Protar  Convertible  Wollensak  Verito,  soft  focus  lens, 

F6.3   lens  of   V-inch   and    11  y^' inch  p4^  8%'inch. 

focus.    Mounted  in  Betax  Shutter.  Bargain  Price  $29.50 

Bargain  Prcie  $49.50 

Schneider  Xenar,  13.5  cm.  focus, 

6 14 -inch  F3.5  Cooke  Lens  in  Sunk  F4.5. 
Mount. 


Bargain  Price   $47.50 

4% -inch  Radar  Extreme  Wide 
Angle  110  Degree  F16  Lens.  Will 
cover  5x7. 

Bargain  Price  $27.50 

B  &  L  Ser.  IV  Protar,  5x8  in  Vol- 
ute shutter. 

Bargain   Price   $28.50 

Schneider  Xenar  ll^^-inch  F4.5 
lens. 

Bargain  Price   $110.00 

Bausch  &  Lomb  4%'inch  IC  Tes' 
sar,  F4.5  in  rim'set  Compur  shutter. 
Bargain  Price  $27.50 


Bargain  Price  $65.00 

Dallmeyer,  H-inch  F5.6  telephoto. 
Bargain  Price  $65.00 

7-inch  F6.8  Goerz  Dagor  in  Betax 
Shutter. 

Bargain  Price  $54.50 

6% -inch  F4.5  Kodak  Anastigmat 
in  Barrel.    Like  new. 

Bargain  Price   $27.50 

Zeiss  Tessar,  18  cm.,  F4.5  lens;  like 
new. 

Bargain  Price  $52.50 


Telephoto  for  Korelle  Reflex  13.5 
9 1/2 -inch  F5  Goerz  Celor  in  Barrel.      cm.  F4.5  Xenar. 
Bargain  Price   $39.00  Bargain  Price  $65.00 


28  ] 


[THE  FOCUS  for  FEBRUARY,   1941  ] 


-h- 


Bargains  for  the  Pliotograplier 

(Offered  subject  to  prior  sale) 

Please  mention  the  Bargain  Page  when  ordering 
Description  and  illustration  of  any  article  gladly  sent  on  request. 


Eastman  15-inck  Metal  Trim- 
mer.  Looks  like  new. 


Bargain  Price 


.-$17.50 


Halldorson  Home  Portrait  Port- 
able Twin  Arc.  A  good  lamp  for 
proofing  or  for  commercial  jobs. 


Bargain  Price, 

without  stand 


$12.50 


Carrying  Case  for  Duplex  Jr. 
Twin  Arc  Lamp;  also  suitable  as 
miscellaneous  equipment  case.  Strong, 
made  of  heavy  fiber,  reinforced. 

Bargain  Price  $4.50 

Cooper   Hewitt   M  Tube   Outfit 

for  A. C.  Complete  on  stand  and 
ready  for  use.  Ideal  enlarging  light 
for  8x10  negatives.  Does  away  with 
condensors. 

Bargain  Price  $98.00 

Glass  Jugs,  transparent  and  clear. 
Bargain  Price 15  cents  ea. 

Johnson  Hi-Lite  Ventlite,  adjust- 
able to  7  feet  on  stand  provided.  Re- 
flector has  65/2 'inch  square  opening, 
with  adjustable  wings.  Uses  5 00- watt 
T20  or  #1  flood  lamps. 

Bargain  Price  $7.50 

Johnson  Kompakt  Ventlite  for 

home  portrait  use.  Equipped  with  one 
mogul  socket  with  capacity  of  1000-  to 
2000-watt  movie  flood  bulb.  Furnished 
with  folding  stand;  a  fibre  case. 

Bargain  Price  $32.50 


Testrite  Trio,  three- reflector  unit. 
Each  reflector  individually  controlled. 
Has  dim-bright  switch  and  4-foot 
stand.   Uses  #1  flood  lamps. 

Bargain  Price  $7.75 

National  Graflex  Camera  with 
F3.5  lens.  Camera  has  been  used  but 
is  in  fine  condition. 

Bargain  Price  $49.50 

Johnson  Ventlite  on  Studio  stand. 
Equipped  with  one  mogul  socket. 
Bargain  Price  $44.50 

5 -lb.  bottles  of  Formaldehyde. 
Bargain  Price $1.75  ea. 

Gadget  Bags.  Made  of  imitation 
brown  leather  such  as  is  used  for  up- 
holstering, and  will  last  indefinitely. 
Contain  numerous  interior  pockets. 

Bargain  Price  $5.50 

Vakagraph  Midget  Border 
Printer  equipped  with  entirely  new 
masks.    In  excellent  condition. 

Bargain  Price  $49.50 

Pako  Liberty  model  Print  Dryer 

for  matter  prints.   Gas  heated. 

Bargain  Price  $49.50 

Kalart  Micromatic  Synchronizer, 
complete  with  bracket.  Used,  but  looks 
like  new. 

Bargain  Price  $7.50 


[  THE  FOCUS  for  FEBRUARY,   1941  } 


[29 


Parallex  Reflector,  20'inch  diam- 
eter for  condenserless  enlarging.  Re- 
fleeting  surface  contains  numerous 
small  mirrors.  Will  cover  8x10  nega- 
tive.    Has  Mogul  socket. 

Bargain  Price  $4.50 

Sun  Ray  Studio  Lamp  ^39  with 
stand.  Designed  for  two  #4  Flood 
Lamps.  This  is  really  a  low  price 
efiicient  studio  type  lamp. 

Bargain  Price  $32.50 

Pair  of  12-inch  Condensers  in 
book  type  mount.   Look  like  new. 
Bargain  Price  $29.50 

8x10  View  Camera  fitted  with 
back  and  carrier  for  use  as  a  5x7  en' 
larger. 

Bargain  Price  $17.50 

5x7  Pony  Premo  View  Camera, 

19'inch  bellows,  and  R.  R.  lens,  and 
one  film  holder. 

Bargain  Price   $18.50 

5x7  View  Camera,  15'inch  bel' 
lows,  swing  back,  rising  front,  5!/4' 
inch  square  lens  board.  Looks  like 
new. 

Bargain  Price  $15.00 

M.C.M.  Photo  Meter,  Model  H. 
Bargain  Price  $3.85 

Minute  Call  Electric  Timer.    Dc' 

pendable  and  useful. 

Bargain  Price  $2.95 

Tw^o-inch  Retouching  Glass  with 

handle. 

Bargain  Price   $0.60 

Kalart  Micromatic  Synchronizer, 

complete  with  flat  battery  case.    Like 
new. 

Bargain  Price   $8.50 

Mendelsohn  Universal  Synchro- 
nizer, fitted  for  Leica  Camera.  Like 
new. 

Bargain   Price  $16.50 


Kalart  Senior  Micromatic  Speed 
Flash  Unit  consisting  of  7'inch  reflec 
tor,  9'volt  battery  case  with  batteries, 
Micromatic  Synchronizer,  permanent 
Shutter  Adapter,  consisting  of  Com' 
pur  fittings  and  complete  set  in  in' 
structions  for  ready  assembly. 

Bargain  Price  $11.00 


MUNDER  FLASH  LAMPS 

To  close  out  our  line  of  Munder 
Lamps,  we  offer  the  following  stock: 
36  Standard  size  Blue  Flashbulbs — 
Bargain  Price 12c  each 

287  Regular  size  and  type  Munder 
Lamps — 
Bargain  Price 12c  each 

40  Small  size  Regular  type  lamps — 
Bargain  Price 10c  each 


Multiflash  Unit  for  firing  from  one 
to  six  #5  G.E.  or  other  bayonet  type 
bulbs.  Consists  of  six  individual  sock' 
ets  on  a  central  hub,  behind  which  is 
a  reflector.  It  is  easily  attached  and 
permits  the  use  of  any  desired  number 
of  bulbs  up  to  six. 

Bargain  Price  $4.95 


Mergon  8x10  Cold  Enlarging 
Light.  Provides  evenly  spread  illumi' 
nation;  no  heat.  Will  fit  on  8x10 
vertical  enlarger. 

Bargain  Price  $16.50 

POBCO  GADGET  BAGS 

These  are  made  of  the  same  grade 
of  fabricoid  used  in  upholstering, 
which  insures  longest  life.  They  have 
a  zipper  top,  with  one  outside  pouch 
6x8  inches  and  an  inside  pocket  with 
zipper  fastener,  of  same  size.  There 
are  three  smaller  pockets  inside.  The 
bag  measures  3j/2x9!/2x7  inches  tall, 
inside  measurement.  The  bottom  is  re' 
inforced  with  four  metal  pegs  and  a 
shoulder  strap  is  included. 

Bargain  Price  $5.50 


"^ 


30  ] 


[  THE  FOCUS  for  FEBRUARY,   1941  ] 


Bargaies  for  the  Photographer 

(Offered  subject  to  prior  sale) 

Please  mention  the  Bargain  Page  when  ordering 
Description  and  illustration  of  any  article  gladly  sent  on  request. 

^ ^ 

8x10  Studio  Camera  with  sliding          Wratten  8x10  Safelite  Lamp  #2. 
ground  glass  back,  for  two  exposures      Looks  like  new. 
on  8x10.   Has  20'inch  bellows.  Bargain  Price  $6.50 

Bargain  Price  $3  5.00 

12 -inch  Easy  Wringer.     Suitable 

for  10x14  plates. 

5x7  Willo  Printer  with  masks,  Bargain  Price  $7.50 

tour  lamps  and  pilot  light. 

Bargain  Price  $10.50  5x7    El  wood    Special    Enlarger 

with  the  large  size  lamphouse. 

Beattie  Porto  Pan  Studio  Lamp.  Bargain  Price  $40.00 

Takes  four  #2  flood  lamps.   Has  High-  ._  oi-jo  T>ro- 

T        \>ri  ^1  irr.rij  Lantern  Slide  Storage  Box  tor  2'> 

Low-Medium  switch  and  5'foot  fold-      M/   i    i-h 

ing  stand.  A  good  studio  or  portable      ^ 

Ig^j^p  Bargain  Price  75c 

Bargain  Price  $37.50  Korona  5x7  Home  Portrait  Cam- 

era, with  6x6  lens  board,  13 -inch  bel- 

4x5    Series  D  Graflex  with   7/2'  ^^"^^  ^"^^  ^^^-   ^^^^  ^^^^  '^^'^'• 

inch  K.A.  F4.5  lens,  film  pack  adapter  Bargain  Price  $36.50 

and  case.    In  excellent  condition. 

■n          •      p  •                        <tQQ  <>n  Sun-Ray  #3  Lamp  with  two  chain- 

g  m        1                       :>      .  p^n  sockets  in  12j/2-inch  reflector,  on 

7-foot  folding  stand. 

Graflex    Enlarger  Printer,    with-  Bargain  Price  $7.2  5 

out  lens.    Really  new,  a  demonstrator. 

Bargain  Price  $49.90  Retouching  Desk,  wood  folding 

type.   Looks  like  new^ 

Bargain  Price  $5.50 

Bell  &  Lair  5x7  Printer  Enlarger 

with  6J/2''  F4.5  lens;  can  be  lUumm-  Halldorson  Home  Portrait  Four- 

ated  with   flood   lamps  or  a   Cooper  Lamp   Outfit,  in  case  which,  when 

Hewitt  mercury  tube.  Furnished  with-  opened,  seems  as  cabaret  and  provides 

out  lights.  reflector  for  each  lamp.  Uses  500-watt 

Bargain  Price  $23.50  ^20  or  #1  flood  lamps.   No  stand  pro- 

vided. 

.x^  Bargain  Price  $15.00 

Emerson   DC   Motor,    1    20   H.P.,  * 

1750  R.P.M.,   110- volt.    Good  for  Eastman  Diffusion  Disks  #2  and 

home-made  equipment,  requiring  a  #3   for  Auto  Focus  Enlarger.   These 

motor.  disks  measure  two  inches  in  diameter. 

Bargain  Price  $2.5  0  Bargain  Price $5.50  each 


KODATRON  SPEEDLAMP  ^Uk 

0^  f  130,000  Bec04id  ^neefc^  Motlo*t 


\ 


HE  girl  in  the  illustration  above  was  not  standing  still — was  caught,  in  fact,  in  one 
phase  of  a  whirl  of  fast  dance  routine.  No  human  motion  is  too  fast  for  this  lamp. 
Models  need  not  be  posed,  but  may  be  caught  in  the  rehearsal  of  a  bit  of  action  and 
"frozen"  with  wire-sharp  definition.  The  light  is  so  powerful  that  exposures  must  be 

made  with  small  diaphragm  openings,  insuring  depth  of  field. 

I 

EFFICIENCY  AND  ECONOMY  OF  OPERATION 

The  Kodatron  Speedlamp  uses  very  little  current  and  its  gas'fiUed  flash  tube  is  good  for  over  5,000 
fully  efficient  flashes  before  replacement  is  necessary.  No  special  wiring  or  fusing  is  required  for  this  lamp. 
All  flashes  are  of  1/30,000'second  duration,  and  shutter  synchronization  is  simple.  A  50'watt  lamp  within 
the  flash  tube  gives  a  preview  of  the  light  balance  on  the  subject. 

Kodatron  Speedlamp  complete,  including  power  unit,  one  Kodatron  Flash  Tube,  18'inch  reflector, 

telescoping  standard  and  synchronizer  cord $400 

Kodatron  Flash  Tube  (replacement) 30 

Descriptive  circular  on  request 

;ASTMAN    kodak    company,   Rochester,   N.  Y 


The  Customer"  Must  See  It 

/All  of  the  skill  and  artistry  you  put  into  portraiture 
goes  for  naught  if  the  customer  doesn't  see  it  in  the 
print  you  deliver.  The  majority  of  photographers  use 
Vitava  Opal  because  it  reproduces  all  of  the  quality  of 
the  finest  negative,  in  prints  that  please  their  customers. 
There  are  fourteen  attractive  grades  to  choose  from. 
Eastman  Kodak  Company,  Rochester,  N.  Y. 


VITAVA  OPAL  PAPERS 


FOR    ENLARGEMENTS     OF     CONTACT     PRINT     QUALITY 


vjrcUiA\L     L 


uii^Ui. 


THE 


FOCUS 


Published  Monthly  in  the  Interests  of 
Professional  Photography 


Vol.  XVII 


MARCH,  1941 


New  Graphic  ,^s'^fE^TC^^^^'*^=^5*s^ 


No.  3 


-«- 


Published  A^R    2  -^   "|94^  -^    '^T/^ 

HIRSCH.g^  ^AXFcT'Sy^ 


SAN  FRANet5P9  ,.^  g(^Jt^^ 


1  HE  satisfaction  you  sell  is  but  a  re- 
flection of  your  own  satisfaction — in 
your  craftsmanship — in  your  skill  in 
lighting  your  subject — and  in  a  wise 
choice  of  film — Defender  X-F 
Panchromatic. 


A  good  lighting  arrangement  .  .  .  and  a  good  film. 
Save  this  advertisement  as  a  reminder  of  both. 


THE  FOCUS 


Prepared  and  Published 
Monthly 


In  the  Interest  of  Professional 
Photography 


By  HiRSCH  &  Kaye 

239  Grant  Avenue,  San  Francisco 

The  Largest  Independently  Owned  Complete  Photo  Supply  House  in  the  West 


-4- 


Vol.  XVII 


MARCH,  1941 


No.  3 


-^ 


IK'TRODUCIHG— 


Albert  P.  Miller  .  .  . 

Albert  Pedersen 
Miller  was  born  in 
Bloomfield,  Nebraska, 
of  Danish  parents.  His 
father  was  a  school 
teacher  in  Denmark 
until  he  came  to  this  country  in  1894. 
He  established  a  farm  on  his  arrival 
and  has  been  a  farmer  ever  since,  al- 
though quite  skilled  as  a  cabinet  maker 
and  wood  carver.  Some  years  ago  the 
family  moved  to  Fowler,  Colorado, 
and  young  Miller  was  2  years  old  at 
that  time.  His  early  days  were  spent 
on  a  ranch  so  the  boy  decided  he 
would  see  the  world  and  become  an 
artist. 

Like  his  father,  he  felt  that  he  might 
likewise  become  a  wood  carver  in  ad- 
dition to  his  art  studies.  But  at  the 
age  of  1 2  he  became  interested  in  pho- 
tography when  a  boy-friend  won  an 
amateur  developing  and  printing  set  as 
a  prize  in  a  contest  held  by  a  magazine. 
The  black  magic  and  mysterious  ap- 
pearance of  images  on  white  paper 
fascinated  them. 

He  went  to  Southern  California  and 
worked  in  the  radio  business  for  six 
years  while  attending  art  school  and 
studying  photography.  Next  we  hear 
of  young  Miller  in  various  locations  in 
Hollywood,  and  Powers,  Coquille  and 
Redmond  in  Oregon.  Photography 
gives  him  that  means  of  self  expression 
for  which  he  had  previously  sought  an 


outlet.  If  not  actually  occupied  as  a 
photographer,  he  would  like  to  be  an 
illustrator  for  magazine  stories  and  ad- 
vertisements. His  interest  in  illustra- 
tive and  advertising  photography  was 
no  doubt  stimulated  by  his  beautiful 
wife  who  often  poses  for  him.  She 
likewise  gives  him  helpful  ideas  and 
inspiration. 

Mr.  Miller  is  a  member  of  the  Red- 
mond, Oregon,  Chamber  of  Commerce, 
and  has  at  least  one  unique  hobby.  He 
is  a  collector  of  pipes.  He  likes  to  paint 
velour  tapestries,  make  Mission-type 
furniture  and  when  the  mood  is  pres- 
ent, he  will  play  on  his  mandoHn.  If 
this  is  not  sufficient  he  will  go  deeper 
into  music  and  painting  with  a  study 
of  astronomy  and  a  special  affection 
for  wire-haired  fox  terriers  to  com' 
plete  the  day. 

The  outstanding  experience  of  his 
life  took  place  years  ago  when  en  route 
to  California  via  a  "Side-Door  Pull- 
man.'' He  and  several  other  occupants 
of  the  car  were  asked  to  leave  the  con- 
veyance but  after  the  train  resumed  its 
trip  the  former  passengers  ran  after  it. 
Young  Miller  reached  for  the  steel 
ladder  as  the  car  went  by  and  slipped 
on  the  ice.  With  rare  presence  of  mind, 
he  held  onto  the  bottom  rung  of  the 
ladder  until  assisted  out  of  danger.  He 
lived  many  years  in  those  few  seconds. 

No  man  is  in  true  health  who  cannot 
stand  in  the  free  air  of  heaven,  with 
his  feet  on  God's  free  turf,  and  thank 
his  Creator  for  the  simple  luxury  of 
physical  existence. — T.  W.  Higginson. 


4] 


[THE  FOCUS  for  MARCH,   ]Q41  ] 


Yc 


OU  can  put  a  sales  message  into  every 
photograph  that  leaves  your  studio,  by  adding 
to  the  craftsmanship  which  you  are  capable  of 
producing  the  added  prestige  or  glamor,  if  you 
please,  of  outstanding  mountings.  Only  a  part 
of  your  public  is  capable  of  discriminating  the 
artistry  that  you  put  with  the  portrait — but  every- 
one can  sense  the  fitness  of  the  garment  into  which 
you  put  it.  Give  the  public  good  workmanship — 
mount  it  suitably  in  the  best  mounts  that  you  can 
obtain — the  best  need  not  cost  you  more  than  the 
ordinary — and  your  reputation  will  be  solidly 
built. 


THE  GROSS  PHOTO  SUPPLY  CO. 

f  TOLEDO,  OHIO 


MANUFACTURERS 


Canadian  Agents:  W.  E.  Booth  Company,  Limited,  Toronto,  and  Montreal 


-J- 


[  THE  FOCUS  for  MARCH,    1941  ] 


[^ 


New  Model  'C  '  Phaostron  Exposure  Meter 

This    is    the    most    versatile    and 
advanced    meter    available.     As    a 
picture   is   seen   through   the   view- 
finder    of    the    camera — the    same 
picture  is  viewed  through  the  SE' 
LECTIVE  EYE  of  this  meter.   You 
can  likewise  measure  any  part  of  the 
scene  or  object.    All  this  is  accom- 
plished   from    the    camera   position. 
A    new  low   range,    heretofore   im- 
possible,    has    now    been    achieved 
with  the  SELECTIVE  EYE  feature. 
The  Model  C  Phaostron  measures  light  ranging  from  3000  foot  candles 
to  1/1000  of  a  foot  candle.   This  is  equivalent  to  an  exposure  of  128  minutes 
at  F12.7  using  Panatomic  X  film  under  artificial  light.    Untold  new  photO' 
graphic  possibilities  become  a  scientific  actuality  with  these  features. 

The  use  of  this  meter  in  color  photography  assures  perfect  color  renditions. 
It  is  the  welcome  answer  to  the  problems  of  the  capable  color  photographer. 

Meter,  complete  with  case,  $8.50 


Height   21§" 

Case  Sue  { Width   2J/2" 

Depth 1%" 

Calibrations  1/3  F  stops 

F  Stop  Range F1.5  to  F32 

Shutter  Speed  Range 

1/1200  seconds  to  128  min. 


Foot  Candle  Range.. ..1/1000  to  3000 

Film  Speed  Range 1  to  800  W 

Source  of  Power 2  Eveready 

No.  915  Penlight  Batteries 
Average  life  of  batteries 

4  months  or  1 80  exposures 
Cost  of  batteries 5c  each 


Dealer  Orders  Invited 


c^Dici  uou  hnow  tnat 

— when  photographing  small  detailed 
objects,  such  as  surgical  instruments, 
dental  instruments,  small  tools,  etc., 
if  you  want  to  eliminate  all  shadows, 
do  this :  Simply  place  the  objects  on  a 
piece  of  clear  glass  six  inches  or  more 
above  the  background,  and  then  point 
the  camera  directly  downward.  The 
result,  clear,  sharp,  detailed  illustra' 
tions — with  no  shadows!   Try  it. 

— prints  pick  up  a  lot  of  fine  sus' 
pended  matter  while  being  washed? 
Always  wash  their  faces  when  lifting 
them  out  of  wash  water.  Lay  them 
on  a  piece  of  plate  glass  and  rub 
them  with  a  cloth  dripping  wet. 

— for  no  cost  at  all  you  can  have  a 
convenient    drop-bydrop    bottle    for 


KSCN  (potassium  sulphocyanate)  or 
potassium  bromide?  Just  take  an  old 
Worcestershire  sauce  bottle,  cut  with 
a  razor  blade  two  V'shaped  notches 
irngthwise  inside  the  cork  collar,  one 
for  the  drops  to  come  out,  and  one 
for  the  air  to  enter. 

— blank  skies  or  glaring  white  areas 
en  a  print  may  be  toned  down  by 
nibbing  in  powdered  graphite  with  a 
piece  of  cotton?  Pick  out  the  high' 
lights  with  an  eraser. 

— you  can  get  critically  sharp  focus  in 
enlarging  by  making  a  few  sharp 
needle  scratches  in  the  corner  of  the 
wet  negative?  These  are  easier  to  focus 
on   than   the   subject  of  the  picture. 

— you  can  remove  black  spots  from 
prints  with  tincture  of  iodine? 


-^ 


6] 


[  THE   FOCUS  for  MARCH,    1941  ] 


TliUV  Ilex  Universal  Shutters 


AMERICAN  MADE 

Automatic — Exceptionally  Accurate  and  Efficient 

Performance  tests  by  recognized  authorities  show  the  new  Ilex  Universal  Shutters 
to  be  extremely  accurate  and  efficient.  Their  rugged  construction,  simplicity  of 
operation  and  dependability  will  appeal  to  photographers  seeking  the  finest  Instru- 
ments for  superb  photography.  Notably  efficient  for  color  work  because  of  their 
accuracy  of  speeds.  Universal  Shutters  are  available  In  these  sizes:  No.  3 — Speeds 
I  second  to  1/150;  No.  4—1  second  to  l/lOO;  No.  5—1  second  to  1/50.  Ilex  Is 
the  originator  of  the  gear  wheel  retarder  principle  In  photographic  shutters.  Ilex 
Shutters  have  been  standard  equipment  on  famous-make  cameras  for  thirty  years. 

Modernize  your  equipment  with  Ilex  Shutters  and  Lenses.  Available  in  a  wide 
range  of  sizes  and  types.  For  further  details  write  to  the  Ilex  Optical  Co., 
Rochester,  N.  Y. 


{  THE  FOCUS  for  MARCH,    1941  ]  [  7 


ILEX  SHUTTERS 


TN  1910  the  ILEX  OPTICAL  COMPANY  entered  the  field  as  manufac- 
JL  turers  of  photographic  shutters.  The  mechanism  of  ILEX  Shutters  was  so 
novel,  yeVso  obviously  practical,  that  they  met  with  instant  marketing  success. 
This  type  of  shutter,  with  a  system  of  wheels  to  control  the  speeds,  was  at  once 
recognized  as  the  only  practical  type  of  photographic  shutter  on  the  market. 
This  scientific  mechanism  insures  absolute  accuracy  and  reliability  and  has 
over  a  span  of  years  proved  its  efiiciency.  The  ILEX  OPTICAL  COMPANY 
were  pioneers  in  the  development  of  a  dependable  photographic  shutter,  and 
to  this  day  ILEX  maintain  their  superiority  in  the  shutter  field.  Furnished  in 
four  models  as  follows: 

(1)  The  ILEX  ACME  Shutter,  which  is  of  the  set  type  with  speeds 
for  the  various  sizes  as  follows : 

No.  00     — T  B  1,  1/2,  1/5,  1/10,  1/25,  1/50,  1/100,  1/300 

No.'    1   f  — '^  ^  1'  ^/2'  l/^~'  1/10'  l/-^~'  1/^0'  1/100,  1/250 

No     2  ) 

No.    3   f— T  B  1,  1/2,  1/5,  1/10,  1/25,  1/50,  1/100,  1/200 

No.    4  '  — T  B  1,  1/2,  1/5,  1/10,  1/25,  1/50,  1/100,  1/150 

(2)  The  ILEX  UNIVERSAL  Shutter  is  automatic  in  action  and  has 
speeds  of  one  second,  1/2  second,  l/5th,  1/1 0th,  1/2 5th,  l/50th  and  1/1 00th 
and  T  6^  B,  except  for  the  No.  3  Universal,  which  works  at  a  top  speed  of 
1/1 50th  second,  and  the  No.   5  Universal  at  a  top  speed  of  l/50th  second. 

(3)  The  ILEX  GENERAL  Shutter,  also  automatic  in  action,  with 
speeds  of  l/5th,  1/lOth,  l/25th,  l/50th,  1/lOOth,  and  T  6?  B. 

(4)  The  ILEX  PRECISE  Shutter  is  automatic  in  action  with  speeds 
of  l/25th,  l/50th,  and  1/lOOth,  and  T  6P  B. 

The  mechanism  is  so  arranged  that  any  intermediate  speed  other  than 
those  indicated  can  be  obtained  by  setting  the  indicator  at  the  correct  point 
between  the  two  indications  between  which  the  desired  speed  would  come. 
After  a  few  trials,  one  can  closely  approximate  the  point  which  will  give  the 
required  exposure.  ILEX  Shutters  are  instruments  of  precision,  constructed 
on  the  same  principle  as  a  high-grade  timepiece. 

ACCESSORIES 


Cable  Releases: 

Length   

-1  // 

6'' 

12" 

18'' 

24" 

3  ft. 

5  ft. 

Price    

.     .40 

.50 

.75 

1.50 

1.75 

2.00 

3.50 

Shutter              LiKht 

Lens 

Outside 

Flange 

No.               Aperture 

Opening; 

Diameter 

Acme 

Universal 

General 

Precise 

Only 

00         H" 

Vs" 

17/8" 

$18.00 

.30 

00         ii" 

1     9    ;/ 

1   1(J 

$8.00 

.25 

0            %" 

1     I    ft 

1  ir, 

L  ir, 

18.00 

$14.50 

$10.00 

8.00 

.35 

1           1" 

\xV' 

21/4" 

18.50 

15.00 

12.00 

10.00 

.40 

2          \^," 

lA" 

25/8" 

20.00 

16.00 

13.00 

12.00 

.45 

3          iVs" 

1%" 

33/8" 

22.50 

30.00 

15.00 

14.00 

.50 

4           1%" 

l.V 

4" 

25.00 

32.00 

18.00 

16.00 

.60 

5           21/2" 

y 

5" 

3  5.00 

2.50 

8] 


[  THE  FOCUS  for  MARCH.      ^41  ] 


gives    his    reasons    for    using 
MALLINCKRODT  CHEMICALS 

*^Any  success  I  may  have  attained  in  photography, 
during  my  half  century  in  it,  is  due  partly  to  using 
the  best  possible  chemicals.  I  early  discovered  that 
Mallinckrodt  Chemicals  are  made  especially  for 
photographic  use,  and  have  stuck  to  them  ever 
since  for  their  dependability  and  uniformity.*' 

—  Name  on  request 

As  you  will  notice,  this  user  is  partial  to  PICTOL* 
developing  solutions.  Have  you  tested  Pictol 
superiority? 

•Trade  Mark  Reg.  U.  S.  Pat.  Off. 


MALLINCKRODT  STREET.  ST.  LOUIS,  MO. 

CHICAGO        •        PHILADELPHIA 


74  GOLD  STREET.  NEW  YORK,  N.  Y. 

TORONTO         •         MONTREAL 


[  THE  FOCUS  for  MARCH,    1941  ] 


[9 


WABASH 

Photolamp  Corporation 

Slbsidiary   of    Wabash    Appliance   Corp. 

33  5^   Carroll   St.,   Brooklyn,  N.  Y. 


otolamp 


amp 

February  7,  1941 


TO  WABASH  PHOTOLAMP  DEALERS 

In  view  of  the  rather  serious  delays  in  shipments  of  Wabash  Photolamps, 
we  feel  that  we  owe  you  not  only  an  apology  but  an  explanation.  Despite  the 
fact  that  last  summer  we  planned  and  completed  very  substantial  increases  in 
our  production  facilities,  the  demand  for  Wabash  Photolamps  in  the  past  few 
months  has  drastically  exceeded  our  expectations. 

Immediately  upon  realization  that  our  earlier  plans  were  inadequate,  we 
prepared  to  still  further  increase  our  production  facilities.  Insofar  as  our 
present  machine  capacity  would  permit,  we  have  done  this,  but  it  has  been 
impossible  to  obtain  any  substantial  increase  in  machine  capacity  immediately. 
The  National  Defense  Program  has  taxed  the  manufacturing  capacities  of 
tool,  die  and  machine  makers,  and  they  require  much  longer  times  than 
formerly  to  effect  dehveries.  Naturally,  the  delay  incurred  prolongs  our 
efforts  to  remedy  the  situation. 

Despite  this  fact,  we  have  just  received  some  new  equipment,  and  the 
result  of  this  will  materially  assist  us  in  catching  up  on  back  deliveries. 

When  we  announced  the  Press  25  lamp,  we  felt  that  we  would  be  able 
to  make  deliveries  in  sixty  to  ninety  days,  but  the  machinery  with  which  we 
initially  proposed  to  manufacture  proved  inadequate  for  mass  production. 
Our  new  equipment  is  operating  now,  and  is  producing  a  substantial  quantity 
of  these  lamps  daily.  We  are  aware  that  your  back-orders  for  this  lamp  are 
not  yet  filled,  but  we  are  fast  catching  up  on  deliveries  and,  to  avoid  delay, 
are  making  shipments  by  express. 

Certain  unfounded  and  unwarranted  rumors  have  been  circulated  to  the 
effect  that  we  have  been  unable  to  fill  orders  due  to  the  lack  of  raw  materials. 
Our  hydronalium  wire,  which  was  the  only  raw  material  formerly  made  in 
Holland,  has  been  manufactured  entirely  in  the  United  States  for  the  past 
nineteen  months.    The  supply  is  and  has  been  plentiful  all  season. 

You  would  expect  that  this  tremendous  increase  in  business  would  result 
in  smiling  faces  in  the  Wabash  organization,  but  instead,  if  you  were  to  visit 
us,  you  would  find  an  overtaxed  and  serious  organization  definitely  conscious 
of  our  obligations  to  you. 

We  do  sincerely  thank  you  for  your  cooperation.  We  are  grateful  to  you 
and  your  customers  for  the  faith  and  dependence  you  place  in  Wabash.  I, 
personally,  assure  you  that  every  effort  will  be  expended  to  justify  this  faith. 

Sincerely  yours, 

Wabash  Photolamp  Corporation 

A.  M.  Parker.  President 


10  ]                                     [  THE  FOCUS  for  MARCH,    1941  } 
-¥- ^ 

T.  A.  DRY  MOUNTING  PRESS 

/  Chec\  the  precision^huilt  features! 

•  Custom  built  to  give  a  lifetime  of  satisfactory  service.  Excellent  engineering 
and  construction  in  every  detail. 

•  Mounts  prints  up  to  11  by  14  inches  on  standard  16  by  20'inch  mounts  in 
any  position  on  the  mount,  in  one  operation.  Larger  prnits  ni  two  operations. 
Smaller  prints,  of  course. 

•  Heavy  duty  heating  element,  scientifically  designed,  assures  efficient,  even 
distribution  of  heat  to  all  parts  of  the  pressure  plate. 

•  Complete  with  large,  efiicient  tacking  iron  and  detailed  instructions. 

•  Automatic  time  switch  controls  amount  of  heat  applied  to  the  pressure 
plate  ...  set  it  and  forget  it!  Positive  and  safe  ...  it  works  while  you  do 
other  work! 

•  Guaranteed  to  do  a  perfect  job  of  dry  mounting  ...  it  puts  the  prints  there 
to  STAY. 

•  Eye  appeal  to  add  to  the  attractiveness  of  your  dark  room. 

•  Simple  and  easy  to  operate. 

•  Priced  as  low  as  is  consistent  with  first  grade  materials  and  workmanship. 


$24.95 


Model   S-3    jN  /    / 1  a  ?/  *  P    Includes  Tacking  Iron 

^ ^ 

New  RHS  4x5  View  Camera 

There  has  been  some  interest  in  a  popular-priced  View  Camera  for  4  x  5 
and  smaller  negatives.  We  are  now  able  to  offer  a  camera  which  apparently 
contains  all  the  features  which  may  be  wanted  in  a  camera  of  this  type. 

The  RHS  View  Camera  in  4  x  5  size  has  a  bellows  extension  of  20  inches. 
The  camera  opens  smoothly  over  cut  brass  focusing  track  on  full  length  of 
rigid  camera  bed.  The  back  is  adjustable  to  swing  and  tilt  forward  or  back- 
ward, and  the  lensboard  has  rising,  faUing  and  tilting  adjustments.  The  lens 
frame  may  be  swung  left  or  right.  Every  wood  part  is  made  of  kiln-dried 
hardwood  with  hard  lacquer  finish.  Metal  parts  are  chromium  plated.  Clamp 
screws  are  provided  with  brass  flanged  nuts  for  rigidity.  Interchangeable 
reducing  backs  for  2J/4  x  3J/4  or  3]^  x  4]4  size  are  available. 

The  price  of  this  camera,  without  case  or  holder,  is  $32.50. 

Reducing  Backs,  $4.50  each. 

Similar  camera  in  5  x  7  size  is  available  at  $34.50. 


-^ 


[  THE  FOCUS  for  MARCH,    1941  ] 


[11 


A  Photographer  Tells  Us— 

IN  "The  Focus''  for  December  we  published  a  form  used  by  a  photographer 
which  is  signed  by  his  customers  at  the  time  an  order  is  placed  for  pictures. 
This  article  apparently  was  well  received,  and  one  of  our  readers  has  kindly 
added  the  benefit  of  his  own  experience  and  has  written  as  follows: 

'T  was  much  interested  in  the  printed  form  shown  in  the  last 
edition  of  'The  Focus*  in  connection  with  collections  for  photographs 
made. 

"Attached  hereto  is  an  'order  for  photographs'  form  which  I 
have  used  successfully  for  a  number  of  years.  Corporations  and  cer- 
tain attorneys  sometimes  have  their  own  ideas  on  the  value  of  photo- 
graphs, and  the  photographer's  time,  I  have  found.  They  will  accept 
the  photographs,  and,  upon  receipt  of  your  bill,  will  pay  you  'their 
price.'  This  form  makes  the  arrangement  clear-cut,  and  obviates 
much  difficulty. 

"The  register  form   enclosed   also  has   been   found  useful,  es- 
pecially in  dealing  with  foreign-born  clients,  to  whom  a  free  enlarge- 
ment, hand-colored  and  in  a  gold  frame,  is  quite  essential." 
The  forms  to  which  he  refers  are  now  reproduced  with  his  permission, 
and  we  invite  our  readers  to  submit  their  comment  or  suggestions  about  any- 
thing of  this  nature  which   may  be   mutually  helpful   to   the   photographic 
profession. 


Nelson's  Studio 

Reedley,  Calif. 
Order  for  Photographs 


Name  of  Firm. 


Nelson's  Studio 

Reedley,  California 

PORTRAITS  Phone   1462 

COMMERCIAL  PHOTOS 
FILMS 

CAMERAS 

PHOTO    FINISHING 


Reedley,  Cal., 19. 


City    Name  ... 

Address 
State     


.negatives  at  

.prints    at    

.enlargements  at 


Ordered   by. 


The  person  whose  name  appears  above  is  a  member 
of  the  firm  above  named,  an  officer  or  otherwise  duly 
authorized  in  its  behalf  to  order  the  photographs  above 
described. 


Reg.  No. 


9506 


Account  Forwarded 


Nature   of   subjects _No^ 


Photos  Style 


Finish 


Price  $ 


Pd.     $ 


Due     $ 


No    Photographs     Delivered    Without    This    Receipt 

Extra  charge  for   finishing  from   more  than  one  negative. 
Duplicates  can  be  had  at  any  time. 

^ERM3— CASH  ONLY 


12  }                                     [  THE  FOCUS  for  MARCH,    1941  ] 
-¥ — 


New  Mounters 

For  Men  in  the  Service 

Made  of  rich,  dark  blue  Kodaleather  cloth  .  .  .  design  around  opening  is 
stamped  in  silver. 

The  picture  is  protected  with  Kodaloid. 

The  ideal  photo  case  for  the  traveler  or  men  in  the  service.  It  protects 
the  portrait — compact,  durable  and  easy  to  carry.   Made  in  the  following  si^es: 


For  One  Print 

For  Two  Prints 

Ho. 

For  Prints 

Price  Each 

No. 

For  Prints 

Price  Each 

34'A 

3      X   4 

$0.65 

34'C 

3     X  4 

$0.90 

S^-A 

3!/2X  5 

.75 

35'C 

3!/2X  5 

1.00 

46'A 

4x6 

.95 

46'C 

4x6 

1.25 

57'A 

5     X  7 

1.10 

57'C 

5     X  7 

1.50 

79'A 

8     xlO 

1.40 

79'C 

8     xlO 

2.00 

All  prices  subject  to  change  without  notice. 


OL  Wih 


.aire 

Small — durable — cover  of  red  lacquered  stock.  Print  is  held  in  place  by 
acetate  corners. 

The  MILITAIRE  serves  a  double  purpose — as  a  mounter  for  military 
use.  Friends  at  home  can  carry  it  in  their  handbag  or  billfold,  and  the  men 
in  the  service  in  their  kit  or  pocket. 

Also  a  splendid  style  for  school  pictures.  Ideal  for  exchange  portraits — 
costs  little  to  mail.    E  or  FD  sizes  fit  right  into  regular  size  envelopes. 

7^0.  Print  Sizes  Price 

E  3x4  $5.00  per  100 

FD  3  X  4/2  ^'^0  per  100 

AM  4x6  6.50  per  100 


^ne  Service  ^e 


>erie6 

Color:    Two'tone  gray  for  black'and'white  prints. 

Threc'piece  inslip  easels  .  .  .  distinctively  designed  for  each  branch  of 
the  service.     All  size  3  x  ^Yi — economical  to  make. 

Price $7.50  per   100 

Please  specify  name  of  style  when  ordering. 
Illustrated  folder  sent  on  request 


[  THE  FOCUS  for  MARCH,    1941  ]                                               [13 
_ ^ 

SAN  FRANCISCO 

i^itu  oP  t\omance  bu  the   Lj olden   L^ate 

SAN   FRANCISCO   bids   all   con-  in  the  Pacific  a  never-to-be-forgotten 

vention  visitors  to  linger  here  and  experience  .  .  .  San  Francisco  will  woo 

enjoy    the    ideal    sports    playground,  and  delight  you,  too,  with  its  straight- 

where  the  weather  is  eternal  spring-  up,  hilly  streets;  its  quaint  cable  cars; 

time,   never   hot,    never   cold;    where  fts     Fisherman^s    Wharf,     old-world, 

beautiful    San    Francisco    Bay    lures  colorful;  its  Chinatown,  exotic,  Ori- 

many  a  stout-hearted  fisherman  to  try  ^^^^i.  ^^e  gay  flower  stands  on  down- 

his  skill  fighting  bass  to  his  rod,  and  ^^^^  ^^^^^^  ^^^^^^3  ^^^^  ^^^^  ^^  ^^^ 

where  modern  sailormen  thrill  to  the  ^^^  ^  -^^^-^  ^-^^^  ^^^^  ^.^^^^.^  j^.^^ 

sport  or  steering  their  sloops  in  and      ^  j    ^i,      r  l  -j  ^-l 

^        i  ^1  ^         r  ^1-     L  J      tops    and    the    famous    bridges,    the 

around  the  waters  or  the  bay  to  and  ^  i         i  r     i     ^  i  i 

from  the  Golden  Gate  .  .  .  where  f^''^^^'^  'f  '^^f  ^^  ^^^  ^^^^^^ 
horsemen  and  horsewomen  ride  ^^^^  Bridge  and  the  silvery  San 
through  tree-lined  bridle  paths  of  pic-  Francisco- Oakland  Bay  Bridge,  the 
turesque  Golden  Gate  Park;  tennis  ^^^g^st  bridges  in  the  world  ...  San 
enthusiasts  play  in  a  setting  of  flow-  Francisco  invites  you  to  stay  and  play 
ers  and  palm  trees;  golfers  tee  off  on  here,  where  roses  bloom  all  year 
courses  overlooking  the  Golden  Gate;  around,  where  skies  are  blue  and  flaw- 
cyclists  guide  their  bicycles  along  the  less,  where  contrast  is  the  usual 
ocean  shore  and  swimmers  find  a  dip  offering. 

REMINDER  FOR  APRIL 

1940  1941 

Birthstone— Sapphire,  Diamond  s^^jj^g  j^^ys  26  26 

Flower      —Daisy  Saturdays    4  4 

Mondays  5  4 

'%    of   Total  Annual    Sales— 8.1% 
(Ranks  fifth  among  all  months) 

1  April  Fool's  Day 

6  Palm  Sunday 

6  Army  Day 

7-11  Easter  Vacation — S.  F.  Public  Schools 

11  Good  Friday 

12-19  Passover 

13  Easter  Sunday 

13-19  National  Garden  Week 

15  California  Personal  Income  Tax  Due 

20  Humane  Sunday 

20  -  26  Be- Kind- to- Animals  Anniversary 

Dental  Health  Week 

21-26  National  Foot  Health  Week 

26  '  May  3  National  Fishermen's  Week 

27  -  May  3  Daylight  Saving  begins  (where!  effective) 

National  Better  Homes  Week 
National  Baby  Week 
Public  Schools  Week 


14] 


[THE  FOCUS  for  MARCH,   1941  ] 


55  YEARS 


1886 


1941 


^T^HIS  month  we  pass  our  55th  anniversary  and  continue  forward  to  greater 

-*-  progress.   Our  firm  is  now  one  of  the  oldest  in  its  Hne  in  continuous  service 

and  the  steady  growth  in  number  of  employees,  floor  space,  inventory  and  diversi' 

fication  of  activities  indicate  the  firm  is  going  forward  in  a  very  definite  manner. 

While  a  number  of  the  original  staff  are  still  with  us,  the  number  of  new 
employees  added  in  recent  years  has  materially  reduced  the  average  age  of  all 
our  employees. 

We  are  pleased  to  recall  the  thousands  of  friends  we  have  made  during 
these  years  and  the  pleasant  relationship  that  exists  between  manufacturers, 
consumers  and  ourselves.  It  is  likewise  a  matter  of  satisfaction  to  us  to  realize 
that  we  have  had  a  very  definite  and  important  part  in  the  development  of  the 
photographic  industry  in  these  Western  states. 


Our  Sympathy 

Our  readers  who  attended  the  San 
Francisco  Convention  will  regret  to 
learn  that  Leda  Dubin  and  Chan 
Weston,  Kalart  representatives,  had 
their  car  wrecked  and  contents  totally 
destroyed  in  a  smashup  near  Stockton. 
From  information  available.  Miss  Du' 
bin  and  Mr.  Weston  apparently  es' 
caped  really  serious  injury.  They  left 
for  Hollywood  just  as  soon  as  their 
booth  had  been  taken  down. 


Wollensak  Wide  Angle  Lens 

A  new  product  of  the  Wollensak 
Optical  Company  is  featured  on  page 
18  of  this  edition.  The  ^Yz-inch  focus 
lens  is  especially  suitable  for  4x5  Speed 
Graphics  and  similar  cameras.  Lens 
and  shutter  should  appeal  to  users  of 
this  equipment. 


Infornnation  Wanted 

Information  is  wanted  about  C. 
Elmore  Grove  who  has  been  active  in 
photography  in  San  Francisco,  Los 
Angeles,  and  Napa,  and  A.  H.  Barker 


Meteor  Modeling  Reflector 

THIS  is  a  unique  type  of  reflector 
quite  unlike  anything  on  the  mar- 
ket. It  consists  of  a  16'inch  reflector 
sprayed  with  dull-finished  aluminum 
and  slightly  tinted  with  a  blue  cast 
near  the  center.  This  reflector  is 
mounted  on  a  bracket  which  is  suitable 
for  table  use  or  for  use  on  a  tripod. 
A  vertical  handle  is  provided  to  facili- 
tate turning  the  light. 

In  front  of  the  reflector  is  another 
bracket  and  socket  for  a  No.  2  Photo- 
flood  lamp.  In  normal  use,  the  bulb  is 
pointed  toward  the  reflector  and  an 
indirect  Hght  of  considerable  actinic 
value  is  produced.  This  bracket  may 
be  reversed  so  that  the  lamp  can  be 
pointed  away  from  the  reflector  as  a 
direct  light  if  wanted.  This  bracket 
may  be  locked  in  any  desired  position. 
Furnished  complete  with  photoflood 
lamp  and  cord  for  only  $12.50.  A 
limited  number  of  lamps  are  available 
and  we  will  gladly  send  a  photograph 
for  additional  description,  if  wanted. 

who  has  operated  studios  in  Oakland 
and  other  localities.  Information  as  to 
the  address  of  these  people  will  be 
much  appreciated. 


[  THE  FOCUS  for  MARCH,    1941  ]                                               [15 
. ^ 

1941  Combined  Photography 

Industry  Conventions  and 

Trade  Show 

Sponsored  hy  the 
Photographers  Assocation  of  America 

and  the 
National  Photographic  Dealers  Association 


Flace — Hotel  Stevens,  Chicago 

Time — Week  of  August  18,  1941 

Opens — 7:30  p.m.,  Monday,  August  18 

Closes — 2:00  p.m.,  Friday,  August  22 

Hours — 9:00  to  6:00,  Tuesday,  Wednesday  and  Thursday 

i        i        i 

The  Trade  Show  will  be  open  to  the  public  Monday  and  Tues- 
day evenings  from  7:30  to  9:30  with  permission  to  remain  until 
10:00  P.M.  Admission  to  the  general  public  by  ticket  only,  obtain- 
able from  exhibitors. 

PAA  Section — Monday,  Tuesday,  Wednesday,  Thursday, 

Friday. 

NPDA  Section — Monday,   Tuesday,   Wednesday,  Thursday. 

The  combined  banquet  of  the  PAA  and  the  NPDA  will  be  held 
Thursday  night,  combining  entertainment  and  dancing.  This  will  be 
available  to  all  holders  of  registration  badges. 

Every  person  attending  the  combined  conventions  must  register. 
Members  of  the  PAA  and  NPDA  may  register  without  cost.  Non- 
members  (professional  photographers)  may  register  on  payment  of 
$3.00. 

Employees  of  non-member  photographers  can  register  on  pay- 
ment of  $2.00.  To  all  others,  a  limited  privilege  badge  will  be  issued 
on  payment  of  $1.00.  This  badge  will  permit  the  wearer  to  see  the 
trade  show,  picture  exhibit  and  enjoy  all  entertainment  features 
except  the  banquet.  It  does  not  include  admission  to  the  lectures 
or  clinics. 

Additional  information  gladly  sent 
by  Hirsch  fs*  Kaye  upon  request. 


16] 


[  THE  FOCUS  for  MARCH,   1941  ] 


!§iiis;siitiaii  MountiS 


Sterling  Easels 

Sample  on  receipt  of  List  price 

Ciratone  Coated  Cover  and  Inserl-  Stocks — Gray  and 
Neutral — Slip-in  Style — Serrated — Edge  Underlay 

Neat,  sturdy,  very  effective,  are  all  descriptions  which 
fit  this  recent  noteworthy  addition  to  the  SUSSMAN 
fore-front  style  line. 

The  STERLING  is  a  moderately  priced  easel  in  regU' 
lar  outside  sizes  and  is  a  real  value. 

A  complete  range  of  sizes  will  accommodate  all  your 
requirements  in  an  easel  style. 


Price 

Print  Size 

Outside  Size 

per  100 

3     X   5 

43/4X   67/8 

$    6.00 

4x6 

55/8X    85/8 

7.75 

5     X  7 

63/4X    9/2 

9.00 

7     X   5 

Group 

8/8X  75/8 

10.75 

61/2X  81/2 

91/2x121/2 

14.50 

8     xlO 

10     XI3/2 

16.50 

IJ     X   8 

Group 

121/2x11 

17.00 

Drexel  Folders 

Perfection  Coated  Duplex  Cover  Stock — Rag  Stock 
Insert Deckled   Edges — Slip-in  Style — Buff  and   White   Shades 


This  folder  has  been  especially  designed 
for  the  customer  who  demands  that  the  fin- 
ished  photograph  be  of  exceeding  simplic- 
ity and  attractiveness,  mounted  in  folder. 
The  soft  tone  of  the  Coated -embossed 
cover  stock,  neat  insert  design  with  plate 
sinking  around  it,  all  lend  to  an  appeal 
which  cannot  be  denied. 


Print  Size 

3x4 

3     x   5 

4x6 

5     X  7 

7x5       Group 

6I/2X  8/2 

8     xlO 
10     X  8      Group 


Outside  Size 
5     X  7 
51/2X  8 
6I/2X  914 

7!4xi03/4 

9/8X  8/8 
914x12/2 
10^x14 
13     xll^ 


List  Price 

per  100 

$    6.25 

7.00 

8.75 

10.50 

11.00 

13.50 

15.50 

15.50 


Manufactured   by  A.  SUSSMAN  &  CO..   Philadelphia 

HIRSCH  &  KAYE 

Distributors 

^^  Su  s  s  m  an    Mounts    Are    P  ar  am  o  unt^^ 


[THE  FOCUS  for  MARCH,    1941  ] 


Roll  Film  and  Film 
Packs 

For  those  of  our  readers 
who  sell  roll  film  and  film 
packs  to  amateur  photogra' 
phers,  we  have  some  good 
news  to  tell  them.  If  you 
distribute  film  it  will  pay  you 
to  tell  us,  so  that  we  may  give 
you  the  good  news  in  de' 
tailed  form. 

^ ♦.♦ X. 

Etchadine 

This  well-known  product 
is  soon  to  appear  in  new  form 
and  in  new  container.  The 
new  product  is  expected  on 
the  market  about  the  first  of 
April,  and  suitable  notice 
will  be  published  when  Etch' 
adine  in  its  new  package  is 
ready  for  you. 


X-ACTO  KNIFE  SETS 


Full  of  Years — 
and  Honor 

Great  age  in  itself 
may  show  only  an 
onery  resistance  to 
''natural  causes." 
Boasts  of  being  ''old' 
est"  may  not  be  im' 
portant,  but  if,  as 
with  Grippit,  the 
years  bring  a  better 
product,  better  pack' 
aging  and  constant 
increase  in  use  .  .   . 

You  gain  confi' 
dence  in  the  product 
and  in  the  house 

back  of  it  not  shak'      

en  by  any  "new  discovery"  whose  claims 
may  make  a  temporary  splash. 

Grippit,  being  a  child  of  chemistry, 
has  had  its  technical  troubles,  but  .   .  . 

Twenty  years  have  removed  the  bugs 
from  product  and  containers,  have  per' 
fected  the  technique  of  use  and  have 
proved  Grippit's  salability  . .  .  nationally. 


No.  62.    X'ACTO  DOUBLE  KNIFE  SET. 

2  Handles  and  12  Assorted  Blades. 

Each  $2.00 

No.  63.    Same  as  above  with  Chrome  plated 
handles.  Each  $3.00 

No.  82.  X'ACTO  KNIFE  CHEST— 3 
X'ACTO  Knife  handles,  12  assorted  blades  in 
handy  wooden  Knife  Chest,  natural  finish. 
Each  blade  has  its  own  compartment  and  is 
easy  to  take  out  and  replace. 
Each  $3.00 

No.  83.    As  above;  chrome  plated;  two  extra 
packages  assorted  blades. 

Each  $5.00 


X'ACTO  RE'FILL  BLADES 

Blades  have  now  been  standardized  to  EIGHT  fast' 
moving  styles  illustrated  above,  actual  size.  Order  by 
number.  Sold  only  in  packages  of  5  of  one  kind  or 
assorted.  Assortment  No.  1  contains  2  pieces  No.  10, 
2  pieces  No.  11,  I  piece  No.  16.  Assortment  No.  2 
contains  one  each  of  Nos.  19,  22,  23X,  24,  25. 
Per  Package,  50c 


•     •     •    Grippit, 

a  special  adhesive  that 
holds  with  a  sinewy  grip, 
yet  cannot  wrinkle  paper. 
New  larger  tube,  25c. 


^w  SiRies  /„, 


EXTREME  WIDE  ANSL[  iFnio 


3y2lNCH  FOCUS  SERIES  Ilia 


f12.5 


T  F  you're  a  4  x  5  camera  user  you'll  want  this  Series 
Ilia  lens — for  it  combines  satisfactory  speed, 
extreme  angle  and  reserve  covering  power — all  at 
moderate  price.  Ideal  for  work  in  limited  space  re- 
quiring a  short  focus  lens,  this  Extreme  Wide  Angle 
Velostigmat  covers  a  90°  angle.  Good  definition  at 
full  aperture.    Stopped  down  has  excellent  depth  of 


focus  with  bristling  sharpness. 
Ideal  for  banquets.  See  for  your' 
self.  Try  this  fine  lens  at  our  risk. 

WRITE  FOR  DETAILS 
OF  TRIAL  OFFER  PLAN 


SHoTTyt 


WOLLENSAK  OPTICAL  CO 

ROCHESTER,  N.  Y. 


:«e«S?«!J'!j?!r\  ^^v.^T?'^^?'^ 


WOLLENJAK  i^^ 


[  THE  FOCUS  for  MARCH,   1941  ] 


[19 


Care  of  the  Hands 

SOME  years  ago,  cases  of  skin  irri- 
tation that  were  known  to  be  a 
result  of  the  use  of  processing  chemi' 
cals  were  frequently  reported.  It  was 
found  that  the  trouble  was  caused, 
in  most  instances,  not  by  the  develop- 
ing agent  employed  but  by  certain 
impurities  in  the  processing  chemi- 
cals which,  at  that  time,  could  not  be 
removed.  Improved  manufacturing 
methods  have  since  so  eliminated  these 
impurities  that  there  are  now  very 
few  complaints  from  such  causes. 

Occasionally,  a  case  will  occur  be- 
cause of  the  toxic  reaction  of  some 
individuals  to  developers.  Too  much 
blame  should  not  be  placed  upon 
processing  chemicals  because  these  ap- 
pear to  be  included  among  a  large 
variety  of  substances  to  which  some 
individuals  are  hypersensitive.  If 
you  are  one  of  these  individuals,  a 
few  precautionary  measures  should 
always  be  observed. 

The  simplest  preventive  is  to  rinse 
the  hands  in  a  dilute  acid  bath  im- 
mediately after  using  a  developer 
solution.  A  lJ/2%  acetic  acid  solu- 
tion, kept  in  a  bottle  nearby,  makes 
a  satisfactory  hand  rinse.  After  you 
have  bathed  your  hands  in  the  weak 
acid  solution,  rinse  several  times  with 
plain  warm  water,  after  which  soap 
and  water  may  be  used  if  desired. 
Soap  should  not  be  used  immediately 
after  the  hands  are  removed  from  the 
developer  for  it  has  a  tendency  to 
precipitate  the  insoluble  base  of  the 
developing  agent,  which  then  re- 
mams  in  the  pores  of  the  skin.  When 
the  acid-solution  and  warm-water 
rinses  are  employed,  the  chemicals  are 
not  precipitated  and  trouble  is  avoided. 

Even  if  you  are  not  subject  to  this 
irritation,  you  should  never  allow  de- 
veloper solution  to  dry  on  your  hands, 
because    the    crystallization     of    the 


chemicals  may  cause  cracking  of  the 
skin,  permitting  easy  access  of  chemi- 
cals to  the  deeper,  more  sensitive  lay- 
ers of  flesh. 

Skin  irritation  may  also  be  caused 
by  the  use  of  strong  alkalies,  acids,  or 
oxidizing  agents  in  removing  de- 
veloper stains  from  the  hands.  The 
best  method  for  removing  such  stains 
is  to  apply  a  weak  solution  of  potas- 
sium permanganate  followed  by  a 
rinse  in  a  sodium  bisulfite  solution. 
Two  solutions  (A  and  B)  are  pre- 
pared and  placed  in  separate,  con- 
veniently located  bottles.  Solution  A 
consists  of  !/4  oz.  of  potassium  per- 
manganate dissolved  in  32  oz.  of 
water.  Solution  B  consists  of  16  oz. 
of  sodium  bisulfite  dissolved  in  32  oz. 
of  water.  To  remove  developer 
stains,  bathe  the  hands  with  a  small 
amount  of  Solution  A,  and  then  rinse 
with  Solution  B.  The  stains  will  then 
disappear.  Wash  the  hands  in  clear, 
warm  water,  dry  well,  and  apply  a 
thin  coating  of  lanolin  cream.  How- 
ever, the  cream  must  be  removed  be- 
fore handling  screens  or  X-ray  film; 
otherwise,  the  oily  finger  marks  would 
be  reproduced  as  artifacts  on  the 
radiographs. 
(Radiography   and   Clinical   Photography) 


Would  Smell  As  Sweet 

A  man's  name  is  his  trade-mark 
and,  more  than  anything  else,  his 
own.  He  likes  to  hear  it;  the  sound 
of  it,  correctly  enunciated,  is  the  musi- 
cal note  that  announces  a  friend.  He 
doesn't  want  the  syllables  twisted, 
transposed  or  added  to.  Never,  never 
make  a  pun  on  a  man's  name. 

Cj€t  the  name  right,  use  it.  You'll 
see  your  man  and  enjoy  the  glow  he 
emits  when  he  sees  you  really  care. 

If  we  are  guilty  of  getting  your 
name  wrong  it's  not  carelessness  hut 
an  error  from  our  sources.  Please 
chec\  your  Focus  envelope. 


20  ] 


[  THE  FOCUS  for  MARCH,   1941  ] 


FLATTER  Prints-QUICKER! 

It's  EASY  with  THIS  Straightener! 


8 


SUPERIOR 
Features 


MODEL  4-A 


1.  Multiple     Apron     of     heavy,     pre-shrunk 
webbing. 

2.  Motor     drive,      using      Universal     Motor 
(D.C.  or  A.C.) 

3.  Capacity:    prints   up  to    12   inches  wide. 
Straightens  double  weight  paper  nicely. 

4.  Handscrew  for   accurate   tension   adjust- 
ment. 

5.  Special   nickel  chromium  rollers. 

6.  Mounted   on  cast  iron   base  with  rubber 
casters. 

7.  Beautifully     finished      in      black     frosted 
enamel  and   nickel   plate. 

8.  Every  part  built  for  tough  wear  and  long 
service. 


Model  4-A $45 

Complete  with  eight-foot  cord 

Terms  if  desired 


OTHER  MODELS 

MODEL  5-A— Has  18-inch  capacity. 
Uses  3  to  I  geared  Universal  Mo- 
tor, worm  drive.  Multiple  Apron, 
special  chromium  rollers,  tension 
adjustment,  black  frosted  and  nickel 
finish.     Complete   $65 

MODEL  6-A — Hand-powered.  Ca- 
pacity, prints  up  to  12  inches.  Mul- 
tiple Apron,  tension  adjustment, 
special  chromium  rollers.  Mounted 
on  hardwood  base,  mahogany  fin- 
ish.    Complete    $24 


From  the  Melting  Pot  to  Your 
Ban\  Account 

ALBO 

Gets  all  the  silver  from  your 
Hypo  Solution.  The  ideal  pre' 
cipitant — clean,  odorless,  speedy, 
complete  recovery.  $3.00  for  5'lb. 
can.     Full    directions    enclosed. 

Distributed  b^; 

HiRscH  &  Kaye 


BROWNTONE 

SEPIA  TONER 

All  in  one  solution;  no  other  chemicals 
to  add.    Prints  tone  to  beautiful,  rich 
brown  in  six  to  eight  minutes. 
Browntone  Always  Gets  Results 
7^0  Possible  Chance  to  Overtone 
With  the  rich,  warm  sepias  obtained 
with  BROWNTONE  it  is  the  sim- 
plest  thing   to   secure   those   perfect 
flesh  tones.    Always  ready. 

8  oz.  bottles $   1.00 

Gallon    12.00 

Sold  b>'  HiRSCH  6?  Kaye 


[  THE  FOCUS  for  MARCH,    1941  ]                                               [21 
_ _ ^ 

The  San  Francisco  Convention 

THE  4th  Annual  Convention  of  the  Master  Photo  Finishers  and  Dealers, 
in  which  the  Photographic  Dealers  Association  of  Southern  California 
participated,  will  be  remembered  as  an  outstanding  event.  For  three  days 
visitors  filed  through  the  two  large  exhibit  rooms  at  the  St.  Francis  Hotel  and 
agreed  that  this  was  one  of  the  most  attractive  and  most  delightful  exhibi- 
tions of  photographic  merchandise  they  had  seen  anywhere.  The  rooms  were 
well  suited  for  their  purpose  and  there  was  plenty  of  room  for  all.  The  com- 
mittee in  charge  deserves  much  recognition  and  appreciation. 

Aside  from  the  exhibitors  and  their  staffs,  there  was  a  net  registration 
of  125  finishers  and  dealers  who  came  from  nearby  and  distant  communities. 
151  dinners  were  served  the  first  night  of  the  convention  and  300  enjoyed  the 
dinner  party,  entertainment  and  dance  on  the  closing  night. 

In  addition  to  the  exhibit  of  modern  appliances  and  equipment,  there 
was  a  program  of  discussion  in  which  various  activities  were  covered.  Every- 
one agreed  they  had  received  their  money's  worth  and  we  now  look  forward 
to  the  5  th  convention  which  will  be  held  during  the  second  week  of  March 
at  one  of  the  well  known  Los  Angeles  hotels.  Plans  for  the  5th  Annual  Con- 
vention were  started  before  this  convention  closed  and  there  is  every  reason 
to  anticipate  a  worthwhile  affair  in  1942.  We  suggest  you  keep  the  date  in 
mind  and  plan  to  be  present.  Additional  details  will  be  published  in  The 
Focus  as  fast  as  they  become  available. 

-^ ^ 

RK  Paper  Saf0  ^^  ^^  nicely  finished  and  well  made  and 

^^  furnished  in  three  sizes: 

'  I  ^HE  RK  Paper  Safe  will  be  appre-  5x7  $425 

■^    ciated   by  everyone  who  uses  a  g  x   10 5.50 

printer  or  enlarger.    It  has  sufiicient  U   x  14 6.75 

capacity  and  operates  with  sufficient  <—:♦:—> 
speed  to  be  practical  in  a  busy  print- 
ing or  enlarging  room.  PriCe  RevlSIOn 

It  consists  of  an  inner  and  outer  The  Model  2  Shding  Carriage  for 

container.   The  inner  container,  which      5    x    7    2D    Eastman    View    Camera 
slides  in  and  out  as  wanted,  contains      without  film  or  plate  holder  is  now 

four  drawers  or  shelves,  each  of  suffi-  ^^^/^  at  $30.00.     The  5  x  7-4  x  5 

J      1         1    ,j                   --  bliding    Lrround    Glass   Carriage   for 

cient  depth  to  hold  a  gross  or  paper.  5.       ►?  o-r.  t7    ^          \7-        r^ 

r^     .      ,    ,r  ■      1        ir  5x7  2D  bastman  View  Camera  or 

Each  shelf  is  thumb  cut  for  conven-  Eastman    Photo    Evidence    Outfit    is 

lent  use  and  the  shelves  may  be  re-  p^^ed  at  $18.00.    This  accessory  will 

moved  if  not  wanted.    To  open  the  produce  two  2J/2   x  4  pictures  on  a 

safe  you  press  or  raise  a  lever  on  top,  4x5  film, 

whichever  is  most  convenient  to  the  <— 1*5— > 

operator.    This  releases  a   catch  and  According  to   Census   Department 

a  concealed  spnng  pushes  the  inner  gg^j-^g  we  find  that  the  number  of 

container  forward.    At  the  same  time  studios  in  CaHfornia  rose   from   795 

the  front  drops  out  of  the  way.     To  in  1935  to  910  in  1939.    This  was  a 

close    the   safe   you   raise   the    front,  gain  of  1 1 5  studios  and  the  gross  busi- 

which  is  hinged  at  the  bottom,  and  in  ness    done    in    1939    is    reported    as 

one  motion  close  and  lock  the  safe.  $4,835,000. 


22  ]                                    [  THE  FOCUS  for  MARCH,   1941  ] 
•> 


Defender  Texture  Screens 

DEFENDER   Photo    Supply    Company,    Inc.,    is   manufacturing   Texture 
Screens  designed  by  Jack  Powell.    The  screens  are  available  in  six  dis' 
tinctive  patterns. 

Type  A — Dry  Point  Etching 

Type  B — Steeline 

Type  C — ^Tapestry 

Type  D — Renaissance 

Type  E — Bromoil 

Type  F — Paper  Negative 

Defender  Texture  Screens  are  available  in  8  x  10  and  11  x  14  sizes.  Each 
screen  has  a  black  border  to  facilitate  handling  and  to  avoid  finger  prints  on 
the  screen.   This  border  can  be  trimmed  to  fit  the  paper  guide  on  the  enlarger. 

Primarily  designed  for  use  with  projection  prints,  the  screens  may  be 
used  satisfactorily  in  contact  printing.  Tapestry  and  Steeline  give  effective 
results  with  Chromatone  and  do  not  have  to  be  registered. 

When  using  the  screens,  exposure  time  will  be  approximately  one  and 
one-half  to  two  times  normal. 

8x  10 $2.50 

II  X  14    _ _..._ 3.75 


Photo  Volt-Adjuster 

End  trouble  In  studio  and  dark  room  caused  by 
fluctuating  line  voltage. 

This  unit  has  many  uses  in  the  photographic  field,  since  uniform  white 
light  intensity  is  essential  for  color  printing,  color  projection,  automatic  color 
matching,  photometers,  etc.  Variation  of  a  few  volts  in  a  lamp  will  alter  the 
white  hght  output  sufiiciently  to  make  duplication  of  color  prints,  etc., 
impossible.  Low  voltage  makes  fluorescent  lights  flicker — and  useless.  To  end 
exasperating  line  voltage  changes,  simply  plug  in  a  Stancor  volt-adjuster  and 
maintain  the  indicator  at  the  red  line.  Increased  Hfe  for  the  projector  lamp 
will  result  because  of  running  at  rated  voltage.  The  saving  in  expensive  bulbs 
alone  will  pay  for  one  of  these  units  in  a  short  time.  The  primary  is  designed 
for  operation  from  a  var^ang  Hne  voltage  of  105'127j/2  volts.  The  output  may 
be  adjusted  to  plus  or  minus  1J4  volts  at  115  volts  by  means  of  an  11 -point 
tap  switch.  A  red  line  on  the  meter  indicates  1 1 5  volts  output  and  soft  green 
illumination,  turned  on  by  means  of  a  push-button  switch,  makes  the  meter 
readable  in  a  dark  room. 

The  unit  is  housed  in  a  black  wrinkle  case  6"x  4"x  5"  with  6'  rubber- 
covered  line  cord  and  molded  receptacle  for  connecting  equipment.  The  base 
is  equipped  with  rubber  mounting  feet. 

AP-6 1 72—  1 50    Watts.... $  1 3.50 

AP-6173— 300    Watts 17.50 

AP.6174— 500    Watts 25.00 


[THE  FOCUS  for  MARCH,   1941  ] [23 


Powerful  New  Photoflash 
Lamp,  No.  50 

Announced  by  G-E  Lamp  Dep+. 

ANEW,  powerful  photoflash  lamp — designed  especially  for  the 
taking  of  color  photos  and  news  pictures  of  scenes  covering 
considerable  area — ^has  just  been  announced  by  General  Electric's 
lamp  department  at  Nela  Park,  Cleveland. 

Designated  as  G-E  MAZDA  Photoflash  Lamp  No.  50,  the 
new  source  is  rated  at  100,000420,000  lumen^seconds  of  light 
output.  Its  peak  lumens  are  given  at  5.5  millions.  Light  output  of 
this  new  lamp,  therefore,  is  double  that  of  the  familiar  G'E  MAZDA 
Synchro-Press  lamp  No.  21,  is  two-thirds  that  of  G.  E.'s  huge 
No.  75  foil'fiUed  photoflash  lamp. 

That  so  much  light  can  be  generated  by  a  flashbulb  not  much 
larger  than  the  No.  21  lamp  is  attributed  chiefly  to  the  shredded 
foil  with  which  the  new  No.  50  is  filled.  The  No.  50  comes  in  an 
A21  bulb,  has  a  maximum  over-all  length  of  5y^  inches,  and  is 
equipped  with  a  medium  screw  base. 

The  relatively  small  si2,e  of  the  powerful  No.  50  will,  it  is 
believed,  permit  photographers  to  get  good  color  pictures  from 
much  smaller  equipments  than  have  been  employed  for  color  flash 
photography  in  the  past.  Its  powerful  flash  should  permit  news 
photographers  and  others  to  take  night  flash  pictures  at  greater 
distances  than  before  and  to  capture  more  ''territory,''  more  faces 
at  a  banquet,  more  general  interest  of  nearly  any  group  or  scene. 

The  G.  E.  No.  50  comes  to  peak  of  flash  in  .03  seconds.  It  has 
a  list  price  of  $0.22. 


Notice. — This  information  is  published  in  The  Focus  as  a  news  item,  but  not 
necessarily  as  a  guarantee  that  the  lamps  will  immediately  be  available.  They  are  on 
order,  of  course,  and  we  expect  to  have  them  real  soon. 

HIRSCH  &?  KAYE, 

Distributors  for  G-E  Flash  and  Flood  Lamps 


ARISTOCRAT 
FOLDER 


PATRICIAN 
EASEL 


By  popular  demand  we  have  added  the  3x4  and  3  ^^  x  5 
Oval  to  the  PATRICIAN— companion  folder  style,  the  ARISTO- 
CRAT. 

Have  samples  on  display  .  .  .  you  will  find  them  popular  with 
the  young  folks. 

Your  Stoc\house  Can  Supply  Promptly 


EASTMAN   KODAK   COMPANY 


[Taprell  Loomis  Division] 


CHICAGO,  ILLINOIS 


-?- 


[THE  FOCUS  for  MARCH,    1941  } 


[25 


Corner 


By  Himself 


We  are  glad  to  see  Mr.  Johnson  and  To    prevent    head    colds,    use    an 

Mr.  Cohl  back  on  the  job  after  their      atomizer  to  spray  the  nose  till  it  drops 
operations.  down  the  throat. 


I  understand  the  doctors  took  out  a 
piece  of  Cohl. 

With  all  the  operations  I  can  re- 
member around  here,  there  should  be 
a  lot  of  spare  parts  left  over.  A  little 
of  a  Bush,  a  piece  of  Cohl,  teeth  from 
a  Wolff,  and  others. 

When  the  doctors  get  Don  they 
should  have  a  Cohl  Bush  Wolff,  or 
something,  or  a  John  son. 

Reminds  me  of  my  Boy  Scout  first- 
aid  lessons.  One  time  the  scoutmaster 
asked  me  to  describe  the  heart.  All  I 
could  tell  him  was  that  it  looked  like 
a  Valentine. 

I  did  tell  him,  later,  that  the  use  of 
tobacco  lowers  the  mentality  of  the 
heart. 

I  remember  some  other  things  about 
first-aid. 

Circulation  of  the  blood  means  it 
runs  up  one  leg  and  down  the  other. 

So — if  a  man  was  bleeding  from  a 
head  wound,  I  would  tie  a  turniket 
around  his  neck. 


A  deceased  body  warps  the  mind. 

To  be  healthy,  don't  eat  any  kind 
of  food. 

Take  plenty  of  exercise.  About  the 
only  exercise  some  people  get  is  to 
jump  at  conclusions. 

Men  exercise  for  health,  but  with 
women  it's  just  a  matter  of  form. 

Did  you  hear  about  the  man  who 
lost  145  pounds  in  one  day?  His  wife 
ran  off  with,  a  traveling  salesman. 

Mrs.  Spratt  was  very  fat 
And  wanted  to  be  lean. 

She  counted  all  her  calories, 
Down  to  a  single  bean. 

And  then  she  read  that  Paris  said 
The  new  lines  would  be  curves, 

So  now  she  lives  on  almond  tarts 
And  apricot  preserves. 

Everything  in  our  office  is  insured 
except  the  big  clock. 

The  employees  watch  that. 


To  remove  dust  from  the  eye,  you  Hope  your  the  same, 

pull  it  down  over  the  nose. 


— Jerry. 


26] 


[THE  FOCUS  for  MARCH,   1941  ] 


A.  K.  DILDILIAN 

Complete  Art  and 

"Hegative  Alteration 

Service 

339  Noriega  St.         San  Francisco 

OVERLAND  6820 


-f- 


Photographers 

Write  for  1939  Catalog  and  price 
list,  genuine  oil  portraits — pastels,  or 
rebuilt  damaged  portraits. 

Convex  glass  and  portrait  frames. 

VICTOR  PORTRAIT  COMPANY 

752  '  13th  Street,  Oakland,  Calif. 


RETOUCHING 

AND 

Coloring 

1 1  Years'  Experience — Prompt  Service 
Mail  Orders  Invited 

HELEN  R.  hall 

Hotel  Berkeley  r  Berkeley,  Cal. 


RETOUCHING 
ETCHING 

A 
PROMPT  SERVICE 

▲ 

DOROTHY  C.  WOOD 

441   MONTEREY  LOS  GATOS,  CALIF. 


STERLING  TANK  OUTFITS 

SAVE  overhead  and  operating  expense. 

That  •pelU  PROFITS  FOR  YOU. 

Amateur  Finishing  Outfits,  for  Roll  Film  and 

Circuit  Work. 

Large  Daily  Output.        Low  Cost.        Low  Upkeep. 

Made  of  finest  PORCELAIN  Triple-coated  Enamel. 

STERLING  PHOTO  MFG.  CO. 

BEAVER  FALLS,  PA. 


As\  your 
Dealer  for 
prompt 
shipmer\t 
or  write  us 


2  SIZES 
12,  19 
gallons 


Water- 
Jacket 
and  2  Tanks 
with 
circulating 
water  for 
temperature 
regulation. 


COMPLETE 
COMPACT 
DURABLE 

EFFICIENT 

The  best 
hy  test. 


FOR   SALE 

Studio  located  in  residential  part  of 
Berkeley.  Equipment  is  high  class  and 
sufficient.   Rent  is  reasonable. 


Box  2391 


The  Focus 


How  Are  You  Fixed 
For  Lamps? 


HiRSCH  &  Kaye  are  distributors 
of  lamps  for  every  purpose. 


-J- 


[  THE  FOCUS  for  MARCH,   1941  ] 


[27 


-J- 


Bargain  Lenses  for  the  Photograplier 

(Offered  subject  to  prior  sale) 

Please  mention  the  Bargain  Page  when  ordering. 
Description  and  illustration  of  any  article  gladly  sent  on  request. 

Lenses  not  specified  in  shutter,  are  in  barrel  mount. 


Schneider  Angulon  F6.8,  12  cm. 
lens  in  barrel;  looks  like  new. 
Bargain  Price  $45.00 

Ross  Homocentric  F6.3  lens,  6J/2' 
inch  focus,  in  Acme  shutter. 

Bargain  Price  $32.50 

8»/2-inch  F4.5  B  &  L   IC  Tessar 
Lens  in  Barrel. 

Bargain  Price  $59.00 

Rodenstock  Eurynar  6l/2'inch  F5.4 
lens  in  Autex  shutter. 

Bargain   Price  $12.50 

Bausch    &    Lomb   4% -inch   F6.3 
Anastigmat  in  Optimo  shutter. 

Bargain   Price  $12.50 


Sigmar  Portrait  lens,   16'inch 
focus,  F4.5  in  Studio  shutter. 

Bargain  Price  $85.00 

Cooke  Portrait  Ser.  IIA  portrait 
lens,  9!/2'inch,  F3.5. 

Bargain  Price  $65.00 

Bausch    &    Lomb    VII   A  Protar 

in  Compur  shutter.  Focal  lengths, 
9^x1 63%.  Speed,  F6.3.  Looks  like 
new. 

Bargain  Price  $110.00 

Ilex  Anastigmat  7!/2'inch  F7.5  in 
Universal  shutter. 

Bargain  Price  $16.00 


Wollensak  Verito,  soft  focus  lens, 
6 14 -inch  F3.5  Cooke  Lens  in  Sunk      F4,  854'inch. 


Mount. 

Bargain  Price  $47.50 

4% -inch  Radar  Extreme  Wide 
Angle  110  Degree  F16  Lens.  Will 
cover  5x7. 

Bargain  Price  $27.50 

Bausch  &  Lomb  VYj-inch.  F4.5 
Tessar  in  barrel. 

Bargain   Price   $32.50 


Bargain  Price  $29.50 

Wallensak  12!/2-inch  F6.3  Velos- 
tigmat  in  Optimo  shutter. 

Bargain  Price  $52.50 

Carl  Zeiss  Tessar   5V4-inch  F4.5 
in  Compur  shutter. 

Bargain   Price  $39.50 

Bausch  &  Lomb  IC  Tessar  F4.5, 


Schneider   Xenar    ll^'inch   F4.5      63/8^inch  focus,  in  barrel. 


lens. 

Bargain  Price   $110.00 

Bausch  &  Lomb  4%'inch  IC  Tes- 
sar, F4.5  in  rim-set  Compur  shutter. 
Bargain  Price  $27.50 

SYz-inch.  F5  Goerz  Celor  in  Barrel. 
Bargain  Price   $39.00 


Bargain   Price   $23.50 

6% -inch  F4.5  Kodak  Anastigmat 
in  Barrel.    Like  new. 

Bargain  Price  $27.50 

Zeiss  Tessar,  18  cm.,  F4.5  lens;  like 
new. 

Bargain  Price  $52.50 


28  ] 


[  THE  FOCUS  for  MARCH,   1941  ] 


Bargains  for  the  Photographer 

(Offered  subject  to  prior  sale) 

Please  mention  the  Bargain  Page  when  ordering 
Description  and  illustration  of  any  article  gladly  sent  on  request. 


Eastman  15 -inch  Metal  Trim- 
mer. Looks  like  new. 

Bargain  Price  $17.50 

Halldorson  Home  Portrait  Port- 
able T-win  Arc.  A  good  lamp  for 
proofing  or  for  commercial  jobs. 


Bargain  Price, 

without  stand 


$12.50 


Carrying  Case  for  Duplex  Jr. 
Twin  Arc  Lamp;  also  suitable  as 
miscellaneous  equipment  case.  Strong, 
made  of  heavy  fiber,  reinforced. 

Bargain  Price  $4.50 

Cooper   Hewitt   M  Tube   Outfit 

for  A. C.  Complete  on  stand  and 
ready  for  use.  Ideal  enlarging  light 
for  8x10  negatives.  Does  away  with 
condensers. 

Bargain  Price  $98.00 

Glass  Jugs,  transparent  and  clear. 
Bargain  Price 15  cents  ea. 

Pako  Professional  (motor  driven) 
Washer.    In  good  condition. 

Bargain  Price  $45.00 

Pako  B  Printer  in  good  condition. 
Bargain  Price  $75.00 

Johnson  Kompakt  Vent  lite  for 

home  portrait  use.  Equipped  with  one 
mogul  socket  with  capacity  of  1000'  to 
2000'watt  movie  flood  bulb.  Furnished 
with  folding  stand;  a  fibre  case. 

Bargain  Price  $32.50 


Testrite  Trio,  threC'reflector  unit. 
Each  reflector  individually  controlled. 
Has  dim'bright  switch  and  4'foot 
stand.   Uses  #1  flood  lamps. 

Bargain  Price  $7.75 

National  Graflex  Camera  with 
F3.5  lens.  Camera  has  been  used  but 
ia  in  fine  condition. 

Bargain  Price  $49.50 

Johnson  Ventlite  on  Studio  stand. 
Equipped  with  one  mogul  socket. 
Bargain  Price  $44.50 

5 'lb.  bottles  of  Formaldehyde. 
Bargain  Price $1.75  ea. 

Gadget  Bags.  Made  of  imitation 
brown  leather  such  as  is  used  for  up' 
bolstering,  and  will  last  indefinitely. 
Contain  numerous  interior  pockets. 

Bargain  Price  $5.50 

Vakagraph  Midget  Border 
Printer  equipped  with  entirely  new 
masks.    In  excellent  condition. 

Bargain  Price  $49.50 

Pako  Liberty  model  Print  Dryer 

for  matter  prints.   Gas  heated. 

Bargain  Price  $49.50 

Kalart  Micromatic  Synchronizer, 

complete  with  bracket.  Used,  but  looks 
like  new. 

Bargain  Price  $7.50 


[  THE  FOCUS  for  MARCH,   1941  } 


[29 


Century  No.   7   Studio  Camera, 

8x10,  with  sliding  carriage  and  8x10 
to  5x7  back.  Suitable  kits  for  pro- 
ducing 2  on  8x10  and  2  on  5x7  films. 
Camera  has  new  bellows. 

Bargain  Price  $69.00 

Sun  Ray  Studio  Lamp  #39  with 
stand.  Designed  for  two  #4  Flood 
Lamps.  This  is  really  a  low  price 
efficient  studio  type  lamp. 

Bargain  Price  $32.50 

Pair  of  12-inch  Condensers  in 

book  type  mount.   Look  like  new. 

Bargain  Price  $29.50 

No.  4  Rex  Print  Washer.  Squirrel 
cage  type  for  5x7  and  smaller  prints. 
Bargain  Price  $8.75 

4x5  R.  B.  Graflex  with  7j/2'inch 
KA  F4.5  lens.  Fitted  with  Kalart 
Synchronizer  and  1  film  pack  adapter. 

Bargain  Price  $79.50 

5x7  View  Camera,  15'inch  bel' 
lows,  swing  back,  rising  front,  5!/^' 
inch  square  lens  board.  Looks  like 
new. 

Bargain   Price  $15.00 

M.C.M.  Photo  Meter,  Model  H. 
Bargain  Price  $3.85 

Elwood  Miniature  Enlarger  At- 
tachment. 

Bargain  Price   $9.75 

Two-inch  Retouching  Glass  with 
handle. 

Bargain  Price  $0.60 

Kalart  Micromatic  Synchronizer, 

complete  with  flat  battery  case.  Like 
new. 

Bargain  Price  $8.50 

Mendelsohn  Universal  Synchro- 
nizer, fitted  for  Leica  Camera.  Like 
new. 

Bargain  Price  $16.50 


Kalart  Senior  Micromatic  Speed 
Flash  Unit  consisting  of  7'inch  reflec 
tor,  9'volt  battery  case  with  batteries, 
Micromatic  Synchronizer,  permanent 
Shutter  Adapter,  consisting,  of  Com' 
pur  fittings  and  complete  set  in  in' 
structions  for  ready  assembly. 

Bargain  Price  $11.00 


MUNDER  FLASH  LAMPS 

To  close  out  our  line  of  Munder 
Lamps,  we  offer  the  following  stock: 
36  Standard  size  Blue  Flashbulbs — 
Bargain  Price 12c  each 

287  Regular  size  and  type  Munder 
Lamps — 
Bargain  Price 12c  each 

40  Small  size  Regular  type  lamps — 
Bargain  Price 10c  each 

Multiflash  Unit  for  firing  from  one 
to  six  #5  G.E.  or  other  bayonet  type 
bulbs.  Consists  of  six  individual  sock' 
ets  on  a  central  hub,  behind  which  is 
a  reflector.  It  is  easily  attached  and 
permits  the  use  of  any  desired  number 
of  bulbs  up  to  six. 

Bargain  Price  $4.95 

Mergon  8x10  Cold  Enlarging 
Light.  Provides  evenly  spread  illumi' 
nation;  no  heat.  Will  fit  on  8x10 
vertical  enlarger. 

Bargain  Price  $16.50 

POBCO  GADGET  BAGS 

These  are  made  of  the  same  grade 
of  fabricoid  used  in  upholstering, 
which  insures  longest  Hfe.  They  have 
a  zipper  top,  with  one  outside  pouch 
6x8  inches  and  an  inside  pocket  with 
zipper  fastener,  of  same  size.  There 
are  three  smaller  pockets  inside.  The 
bag  measures  3l/2x9!/2x7  inches  tall, 
inside  measurement.  The  bottom  is  re' 
inforced  with  four  metal  pegs  and  a 
shoulder  strap  is  included. 

Bargain  Price  $5.50 


30  ] 


[THE  FOCUS  for  MARCH,    1941  ] 


-J- 


Bargains  for  the  Photograplier 

(Offered  subject  to  prior  sale) 

Please  mention  the  Bargain  Page  when  ordering 
Description  and  illustration  of  any  article  gladly  sent  on  request. 


8x10  Studio  Camera  with  sliding 
ground  glass  back,  for  two  exposures 
on  8x10.   Has  20'inch  bellows. 

Bargain  Price  $35.00 


5x7  Willo  Printer  with  masks, 
four  lamps  and  pilot  light. 

Bargain  Price  $10.50 

Beattie  Porto  Pan  Studio  Lamp. 

Takes  four  #2  flood  lamps.  Has  High- 
Low-Medium  switch  and  5 -foot  fold- 
ing stand.  A  good  studio  or  portable 
lamp. 

Bargain  Price  $37.50 

20-inch     Easy     Photo     Wringer. 

Mounted  on  lightweight  but  substan- 
tial hardwood  frame.    Looks  like  new. 

Bargain  Price  $13.50 

Sun-Ray  #3  Lamp  with  two  chain- 
pull  sockets  in  12j/2-inch  reflector,  on 
7-foot  folding  stand. 

Bargain  Price  $7.2  5 

Bell  &  Lair  5x7  Printer  Enlarger 

with  6J/2"  F4.5  lens;  can  be  illumin- 
ated with  flood  lamps  or  a  Cooper 
Hewitt  mercury  tube.  Furnished  with- 
out lights. 

Bargain  Price  $23.50 

Emerson  DC  Motor,  1  20  HP., 
1750  R.P.M.,  no-volt.  Good  for 
home-made  equipment,  requiring  a 
motor. 

Bargain  Price  $2.50 


Wratten  8x10  Saf elite  Lamp  #2. 
Looks  like  new. 

Bargain  Price  $6.50 

12 -inch  Easy  Wringer.  Suitable 
for  10x14  plates. 

Bargain  Price  $7.50 

5x7    Elw^ood    Special    Enlarger 

with  the  large  size,  lamphouse. 

Bargain  Price  $40.00 

Dictionary  of  Photography. 
Tenth  edition  of  E.  J.  Wall. 

Bargain  Price  $1.95 

Korona  5x7  Home  Portrait  Cam- 
era, with  6x6  lens  board,  13 -inch  bel- 
lows and  case.   Looks  like  new. 

Bargain  Price  $36.50 

Graflex  Enlarger  Printer,  with- 
out lens.    Really  new,  a  demonstrator. 

Bargain  Price  $49.90 

18x22  View  Camera  with  39-inch 
bellows.    2  plate  holders  included. 
Bargain  Price   $35.00 

Halldorson  Home  Portrait  Four- 
Lamp  Outfit,  in  case  which,  when 
opened,  seems  as  cabaret  and  provides 
reflector  for  each  lamp.  Uses  5 00- watt 
T20  or  #1  flood  lamps.  No  stand  pro- 
vided. 

Bargain  Price  $15.00 


S  Camera  with  2  2 -inch 
bellows    and    one    film 


5x7  F  & 
red  leather 
holder. 

Bargain  Price  _• $19.50 


KODATRON  SPEEDLAMP  FLASH 


Made  witU  2i-lnolt  le^^  at  {\64  in  ^jso  000  4«ca^«^ 


T„ 


HE  long-focus  lens  gives  correct  perspective — the  small  stop  gives  ample  depth — 
the  speed  of  the  flash  stops  fast  motion  of  fan  and  blowing  hair — the  intense  light 
gives  full  exposure  on  Kodatron  Panchromatic  Film.  All  of  these  are  decided  advan- 
tages in  practical  commercial  and  illustrative  photography.  Models  are  caught  in 
motion,  doing  things  naturally — a  good  negative  is  assured  with  every  exposure — 
flashes  cost  approximately  one-half  cent  each. 

CONVENIENCE    AND    ECONOMY    OF    OPERATION 

The  Kodatron  Speedlamp  flash  tube  has  a  life  of  over  5,000  flashes,  no  special  wiring 
is  required,  all  flashes  are  1/30,000  second,  synchronization  is  simple.  A  50-watt  lamp 
within  the  flash  tube  gives  a  preview  of  the  light  balance  on  the  subject. 

Kodatron  Speedlamp  complete,  including  power  unit,  one  Kodatron  Flash  Tube, 
18-inch  reflector,  telescoping  standard,  and  synchronizer  cord $400 

Kodatron  Flash  Tube  (replacement) 30 

Descriptive  circular  on  request 

EASTMAN  KODAK  COMPANY,  ROCHESTER,  N.  Y. 


For  finer  enlargements,  use 

KODABROMIDE 

(formerly  called  Kodabrom) 

Kodabromide  is  a  rapid  developing,  full-scale  paper 
giving  brilliant  prints  with  rich  blacks  and  sparkling 
halftones.  Thirteen  grades  to  choose  from. 

EASTMAN    KODAK   COMPANY,   ROCHESTER,   N.  Y. 


t% 


THE 


FOCUS 


Published  Monthly  in  the  Interests  oj 
Professional  Photograpihy 


Vol.  XVII 
-5- 


APRIL,   1941 


No.  4 


A  prize  winning  picture  madeufttk^ — cr^  c-->    "^^ 
Kalart  Synchronizj^^/^^^'ij^pj^^^/^ 


// 


MAY   4"  W 

Published  b^   ' ,  ^^Ir^^Oi- 

HIRSCH  6^  kKy.^^;^^^^^ 


SAN  FRANCISCO 


sc\t^ 


^/^, 


2] 


[  THE  FOCUS  for  APRIL,   1941  ] 


Defender  Velour  Black,  like  the  frame 
that  adds  the  finishing  touch  to  a  fine 
portrait,  adds  distinction  to  the  prints  that 
are  made  upon  it.  Even  your  finest  nega- 
tives, those  upon  which  you  have  lavished 
your  skill  and  the  results  of  your  experi- 
ence, are  benefited  by  the  deep,  rich,  trans- 
parent blacks  and  sparkling  highlights  this 
projection  paper  makes  possible.  Ask  your 
dealer,  or  write. 


DEFENDER  PHOTO  SUPPLY  CO.,  INC.,  ROCHESTER,  NEW  YORK 


THE  FOCUS 


Prepared  and  Published 
Monthly 


In  the  Interest  of  Professional 
Photography 


By  HiRSCH  ^  Kaye 

2  39  Grant  Avenue,  San  Francisco 

The  Largest  Independently  Owned  Complete  Photo  Supply  House  in  the  West 


Vol.  XVII 


APRIL,  1941 


No.  4 


IWrRODUCIHG— 

Robert  McEwan  .  .  . 

Mr.  McEwan  is  a  na- 
tive of  Caledonia,  in 
western  New  York 
State.  He  was  raised 
on  a  farm  and  attended 
the  neighborhood  school, 
graduating  from  the  ninth  grade  and 
then  finishing  the  high  school  course. 

Unlike  many  photographers  about 
whom  we  have  told  you,  he  had  no 
early  ambition  to  be  a  photographer; 
in  fact,  gave  it  no  thought  for  several 
years  after  completing  school.  He 
would  have  told  you  at  that  time,  that 
his  principal  ambition  was  to  travel 
and  see  this  interesting  world. 

Arriving  in  Seattle,  he  heard  of  an 
opportunity  to  join  a  photographic 
road  crew,  and  being  quite  in  accord 
with  the  California  Senator  who  said, 
''A  man  must  eat,''  he  accepted  what 
he  thought  would  be  a  temporary  job. 
He  did  not  take  the  work  seriously 
until  1921,  in  Toppenish,  Washing' 
ton,  where  he  met  Fern  Beaulauries, 
owner  of  the  Fern  Studio.  Here  he 
found  desirable  employment  with,  to 
quote  his  own  words,  ''the  finest  man 
he  ever  knew."'  He  remained  with  the 
Fern  Studio  for  four  years,  then 
started  his  own  studio  in  Astoria, 
Oregon. 

Later  he  opened  a  studio  in  Cen- 
tralia,  Washington,  and  more  recently 
in  Salem,  Oregon,  where  he  has  two 


establishments  in  addition  to  one  in 
Silverton.  Today  he  has  no  desire  to 
have  any  other  vocation.  In  Salem, 
he  is  a  member  of  the  Lions  club, 
American  Legion  and  The  Elks.  His 
hobby  is  gardening  but  he  takes  much 
interest  in  politics  and  good  govern- 
ment. 

His  greatest  thrill  will  therefore  be 
understood.  It  happened  on  his  return 
from  the  Orient  and  just  saw  the  sky- 
line of  Seattle  after  some  months  in 
the  Orient — that  would  thrill  any  man. 

T — «> — T 

I  Know  Something  Good 
About  You 

Wouldn't  this  old  world  be  better, 
If  the  folks  we  meet  would  say: 

''I  know  something  good  about  you," 
And  then  treat  us  just  that  way! 

Wouldn't  it  be  fine  and  dandy, 
If  each  hand-clasp  warm  and  true, 

Carried  with  it  this  assurance 

'1  know  something  good  about  you.*" 

Wouldn't  things  here  be  more  pleasant 
If  the  good  that's  in  us  all. 

Were  the  only  thing  about  us, 
That  folks  bothered  to  recall! 

Wouldn't  Life  be  lots  more  happy 
If  we'd  praise  the  good  we  see! 

For  there's  such  a  lot  of  goodness 
In  the  worst  of  you  and  me. 

Wouldn't  it  be  nice  to  practice 
This  fine  way  of  thinking,  too; 

You  know  something  good  about  me, 
I  know  something  good  about  you! 
— Author  Unknown. 


4] 


[THE  FOCUS  for  APRIL,   1941  ] 


S^ell  onlu  mounted  pnotoarapnd 

iVJLoST  any  ten-cent  store  offers  quite 
good-looking  cheap  frames  —  but  they  are  not 
photo  mounts,  and  the  pubHc  senses  this.  But  if 
you  are  counting  on  customers  sponsoring  your 
name  to  their  friends,  it  pays  to  concentrate  on 
finer  quaHties  of  mounts. 

The  patron  who  comes  in  for  a  sitting  appraises 
your  talent  and  your  scale  of  prices  to  a  great 
extent  by  the  accessories  of  style  she  sees  about 
her.  Mountings  have  a  direct  influence  upon  your 
clientele.  They  help  to  sell  more  units  and  at 
better  prices. 


THE  GROSS  PHOTO  SUPPLY  CO. 

MANUFACTURERS  y  TOLEDO,  OHIO 

Canadian  Agents:  W.  E.  Booth  Company,  Limited,  Toronto,  and  Montreal 


[  THE  FOCUS  for  APRIL,   1941  ]                                           [  5 
•>  ■ ^ 

Items  of  Interest  Concerning  the 
Coming  Big  P.  A.  of  A.  Convention 

In  Chicago 

EVERYONE  interested  in  the  photographic  profession  is  invited  to  attend 
the  54th  Annual  Convention  of  The  Photographers'  Association  of  Amer' 
ica,  scheduled  for  the  Stevens  Hotel,  Chicago,  111.,  from  August  18  to  22, 
inclusive.  Ever  since  the  meeting  of  last  August,  when  attendance  figures 
nearly  reached  the  4,500  mark,  members  of  The  Association  have  been  making 
plans  for  this  year  and,  not  to  disappoint  them.  The  Association  Board  is  work' 
ing  out  a  program  that  will  justify  any  photographer  in  closing  his  studio 
during  that  week.  It  is,  of  course,  a  lengthy  task  to  select  and  contact  some  40 
or  more  speakers  and  demonstrators  and  it  will  be  a  month  or  two  before 
announcements  can  be  more  than  sketchy,  at  best. 

Rules  for  the  Picture  Exhibit  are  ready.  Entries  will  be  accepted  only 
from  the  United  States,  but  any  professional  photoffrapher,  whether  he  is  a 
memher  of  The  Association  or  not,  is  invited  to  submit  prints.  There  is  no 
entry  fee  of  any  kind.  No  entry  form  or  blank  is  needed.  For  an  exhibit  of 
this  size,  however,  certain  simple  rules  are  necessary  and  these  must  be  followed. 
Anyone  interested  will  receive  a  copy  of  the  Picture  Exhibit  Rules  for  the 
asking  —  just  write  the  Executive  Manager,  P.  A.  of  A.,  520  Caxton  Bldg., 
Cleveland,  Ohio.  There  are  no  prizes,  but  handsome  Merit  Certificates  are 
awarded  to  all  whose  entries  are  accepted  by  the  juries.  Also,  when  your  prints 
are  returned,  you  will  receive  a  general  criticism  of  the  entire  entry  and  a 
detailed  criticism  on  one  print  which  the  judges  select  as  the  one  about  which 
a  criticism  would  be  most  helpful. 

One  feature  of  the  Portrait  Program  will  be  the  Portrait  Clinic,  during 
which  the  three  portrait  judges  will  discuss  among  themselves  on  the  platform, 
but  with  microphones  so  that  all  may  hear,  selected  prints  from  the  exhibit. 
The  Commercial  Print  Clinic,  handled  similarly  for  the  past  several  years,  will 
not  be  on  the  proerram  this  year.  A  new  feature,  however,  will  be  that  both 
juries  will  be  on  duty  in  the  Picture  Exhibit  during  certain  hours  every  day 
of  the  Convention,  to  discuss  or  criticize,  with  individuals  or  groups,  the  photO' 
graphs  on  display.  The  hours  for  the  portrait  jury  will  not  conflict  with  the 
Portrait  Program  and  the  same  v^ll  be  true  of  the  commercial  jury. 

Two  of  the  seven  Clinics  or  Open  Forums  may  be  announced  at  this  time. 
The  Portrait  Negative  Quality  Clinic,  conducted  last  year  by  George  J.  Kossuth, 
M.  Photog.,  Wheeling,  W.  Va.,  was  such  a  tremendous  success  that  it  will  be 
repeated,  again  in  charge  of  Mr.  Kossuth.  This  was  sc^  popular  last  year  that 
the  audience  overflowed  into  the  corridor  and  many  were  unable  to  see  or  hear, 
due  to  the  fact  that,  being  a  new  feature  and  one  the  Board  thought  would  not 
be  of  general  interest,  it  was  scheduled  in  a  small  room.  Ample  quarters  will 
be  made  available  this  August.  This  Clinic  will  take  place  from  1 :30  to  3:30 
Tuesday  and  Thursday  afternoons  and  9:45  to  1 1 :00  Wednesday  and  Friday 
mornings.  Brand-new  will  be  the  16mm  Commercial  Movie  Clinic  to  be  con' 
ducted  by  Gordon  Bell,  South  Norwalk,  Conn.,  on  Tuesday  and  Thursday  from 
9:45  to  11:00  A.  M.,  and  Wednesday  and  Friday  from  3:30  to  4:30  P.  M. 


LEX    ACME    SHUTTERS  ~~j^^ 


Combine  the ''BIG  4     in  an 
American-Made  Shutter 

Accuracy  +  Durability  +  Efficiency  +  Speed 


On  the  efficiency  and  accuracy  of  a  cam- 
era's shutter  depend  the  finely  shaded 
negatives  dennanded  by  modern  photog- 
raphers. Demanded,  too,  are  strong,  rugged 
construction,  high  speeds.  Reflecting  thirty 
years'  research,  improvement  and  master- 
craftsmanship,  Ilex  Acme  Shutters  embody 
these  qualities  In  their  superb  precision 
and  simplicity  of  operation. 

Send  for  folders  with   prices  and 
and  Accessories.   ILEX  OPTICAL 


Speeds  range  from  I  full  second  to  a  top 
speed  of  1/300  in  the  Acme  No.  00;  1/200 
in  the  No.  3 ;  I  / 1  50  in  the  No.  4.  The  Acme 
is  of  the  set  and  release  action  type.  Set- 
ting Is  easy  and  convenient  with  a  newly- 
designed  winding  lever.  In  addition  to  the 
regular  cable  release  outlet,  the  No.  3  and 
4  Acmes  are  equloped  with  a  special  fitting 
for  synchronized  flash  equipment. 

details  on  Ilex  Shutters,  Lenses 
CO.,  Dept.  5,   Rochester,  N.  Y. 


-^ 


[  THE  FOCUS  for  APRIL,   1941  ] 


[7 


Oidipu  knowihai 

Ton  can  get  soft  pnnts  from  hard 
paper?  Just  immerse  the  paper  before 
development  for  3  minutes;  dilute  so- 
lution of  potassium  bichromate,  to 
which  have  been  added  a  few  drops  of 
strong  ammonia.  For  hard  prints  on 
chlorcpbromide  paper,  add  sodium 
chloride  and  potassium  bromide  to  a 
strong  D'72  solution.  Or  use  your 
customary  developer  and  add  a  spoon' 
ful  of  trisodium  phosphate  to  a  trayful. 
Remember,  however,  that  this  mixture 
will  not  retain  its  properties  ver>''  long. 

An  excellent  hleach  for  sulphide 
toning  is  bromine  water?  Keep  it  in  a 
glass-stoppered  bottle. 

Slightly  overtimed  enlargements 
may  he  sharpened  up  by  immersinq 
them  in  a  lemon-yellow  solution  of 
potassium  ferricyanide?  Add  crystalr. 
of  hypo  to  equal  the  amount  of  cya- 
nide. However,  an  excess  of  hypo  does 
no  harm;  so  don't  bother  weighing. 

You  can  bring  out  full  detail  in 
your  negatives  this  easy  way:  Place 
your  negative  in  an  amidol  developer 
for  30  seconds,  then  in  plain  water 
for  2  minutes.  Try  repeating  this  pro- 
cedure three  times.  That  usually  suf- 
fices. 

Tou  can  vjeigh  with  coins'^  Some 
helpful  equations:  half-a-dollar  equals 
200  grains;  a  quarter  equals  100 
grains;  a  penny  equals  fi^tv  grains:  and 
a  ten-cent  piece  equals  forty  grains. 
So,  two  fifty-cent  pieces  and  a  ten-cent 
piece  are  accurate  enoufzh  to  use  as  a 
one-ounce  weight.  Another  method  i"^ 
to  cut  a  set  of  weights  out  of  sheet  lead 
— cut  to  the  amount  of  carbonate  in 
your  formula. 

Tou  can  dry  negatives  quic\l\  by 
immersing  for  a  minute  or  two  in  a 
weak  solution  of  alcohol,  then  in  fifty- 
fifty  alcohol,  then  in  full  strength  alco- 
hol? If  youVe  trying  this  for  the  first 
time,  use  a  not-too-valuable  negative. 
Unless  you  are  sure  that  the  alcohol 
is  good,  you  may  get  a  white  mess 
when  you  add  water. 


An  excellent  diffusion  screen  for 
your  Photofiood  reflectors  may  be  ef^ 
fected  by  fastening  tracing  cloth  or 
traceolene  to  embroidery  hoops  of  large 
diameter?  An  ordinary  film  -  clip 
fastened  to  the  hoop  will  do  the  trick. 

To  enlarge  a  small  film  which  shows 
abrasion  mar\s,  mount  it  in  glycerin. 
^ ».♦   ^ 

Plenty  Blitz 

The  sale  of  photolamps  climbed 
30%  during  1940.  Upwards  of  4  mil- 
lion more  lamps  were  used  than  in 
1939;  the  total  exceeds  18  million, 
more  than  double  the  consumption  for 
1937. 

Annual  figures  of  total  lamps  sold 
give  a  clear  picture  of  the  increasing 
use  of  artificial  light  for  photographic 
purposes : 


1930 461,000 

1931 2,277,000 

1932 2,485,000 

1933 2,678,000 

1934 3,543,000 

1935 4,752,000 


1936 6,330,000 

1937 8,688,000 

1938 11,315,000 

1939 14,000,000 

1940 18,200,000 


Farmer's  Reducer  for  X-Ray 

Radiographs  that  are  too  dark  can 
be  lightened  by  treatment  with  Farm- 
er's Reducer. 

Solution  A 

Pot.  Ferricyanide  ^/^  oz. 

Water  to  make 32      ozs. 

Solution  B 

Sod.  Thiosulphate  (Hypo)....  6^/4023. 
Water  to  make 32      ozs. 

To  lighten  an  over-developed  radio- 
graph, treat  the  film  for  1  to  4  minutes 
in  Solution  A  (65°  -  70°  F.),  then 
for  5  minutes  in  Solution  B.  Wash 
thoroughly  before  drying. 

To  correct  for  over-exposure,  pro- 
ceed as  above  but  use  Solution  A  at 
half  strength,  i.e.,  one  part  Solution  A 
plus  one  part  water. 


-^ 


8} 


I  THE  FOCUS  for  APRIL,  1941  ] 


PLIOFILM  ENLARGER  COVERS 

Protects  enlarger  from  dust  and  moisture. 

Prevents  metal  parts  from  tarnishing.    Acid  and 
stain  resistant. 

100%  transparent. 

Nou'inflammable. 

Silk  draw  cord  closure  at  bottom,  with  convenient 
hanging  loop  at  top. 

Made  of  durable  Pliofilm  with  extra  seam  construc- 
tion.  Tear  and  puncture  resistant. 

Available  in  3  si^es,  to  fit  all  enlargers. 

No.  1—23x30/2— For  Regular  Enlargers.. ..$1.00 

No.  2 — 31x34 — For  Over'Si2;e  Enlargers 1.50 

No.  3 — 32x44 — For  Solar  and  similar 

Enlargers    2.00 

Dealer  orders  invited. 


NEW! 


FASTER! 


BETTER! 


JACKSON  ELECTRIC  PRINT  DRYER 

Dries  Prints  in  FIVE  MINUTES 

Gives  you  smoother,  better  prints  at  a  fraction  of  the  cost  of  commercial  prints. 
Has  many  quality  features  found  only  in  high  priced  professional  equipment. 
Now  offered  at  a  sensationally  low  price! 

•  Accommodates  two  8x10  prints,  one  11x14  print,  or  standard 
10x14  Ferrotype  tin.  Use  Ferrotype  tin  for  snap'shots.  Either 
glossy  or  mat  finish  obtainable. 

•  Genuine  Alcoa  aluminum  flatten  .  .  .  adjustable  tension 
device,  Armco  steel  base,  baked  Morocco  finish,  separate  connec- 
tion cord. 

•  Uniform  heat  and  pressure  .  .  .  long-life  heating  element 
scientifically  distributes  heat  to  all  parts  of  platten. 

•  Very  economical  .  .  .  consumes  less  than  300  watts,  operates  on 
AC  or  DC,  115  volts. 

•  Has  many  other  quality  features.  Illustrated  folder  free  upon 
request. 

•  Comes  complete  with  cord  .  .  .  ready  to  use  as  soon  as  unpacked. 
No  extras  to  buy. 

Price  only  $10.50 


[THE  FOCUS  for  APRIL,  1941  ]                                          [9 
^^ 


Business  Success 


ANYONE  who  wants  to  get  ahead  can  learn  much  from  observing  the 
ways  of  successful  corporations. 

In  the  first  place,  successful  businesses  keep  their  premises  clean.  Shiftless 
independent  merchants  wonder  why  so  many  customers  go  tcv  chain  stores. 
Cleanhness  is  one  of  the  principal  reasons. 

Anybody  can  keep  his  place  of  business  clean  and  orderly,  and  if  he  does 
he  will  have  taken  an  important  step  to  insure  survival. 

Successful  companies  are  thrifty.  They  look  after  their  tools,  oiHng  and 
repairing  them  regularly.  They  discard  junk.  When  a  machine  approaches 
obsolescence  they  replace  it  promptly  with  a  modern  machine. 

Successful  companies  so  manage  their  affairs  that  they  have  ample  funds 
for  the  conduct  of  their  business.  This  permits  the  management  to  spend  its 
time  making  money,  instead  of  raising  money. 

'T  can't  do  things  that  way  because  Tm  too  small,"  complains  the  unsuccess' 
ful  business  man. 

What  he  should  say  is,  'T'm  too  lazy,  shiftless,  indifferent  and  stupid  to 
do  things  that  way." 

Laws  against  bigness  won't  save  the  little  man  from  his  personal  failings. 

-^ ^ 

Events  in  May 

1  May  Day  or  Child  Health  Day 

Straw  Hat  Day 

National  Egg  Week 

National  Hardware  Spring  Open  House 

National  Music  Week 

National  Restaurant  Week 

National  Golf  Week 

Mother's  Day 

Raisin  Week 

National  Hospital  Day 

Peace  Week 

National  Cotton  Week 

End  of  Spring  Semester  —  University  of  California 

International  G(X)d  Will  Day 

National  Foreign  Trade  Week 

National  First  Aid  Week 
18-25     National  Poetry  Week 
20-30     Buddy  Poppy  Week 
22  National  Maritime  Day 

24  University  of  California  Commencement 

24-31     National  Tennis  Week 
30  Memorial  Day  (Stores  closed) 


1- 

7 

1' 

10 

4- 

11 

5- 

11 

10-17 

11 

11- 

17 

12 

12- 

18 

16-24 

17 

18 

18-24 

10} 


[THE  FOCUS  for  APRIL,   1941  ] 


Rex  Automatic  Print,  Film  and  Plate  Washer 

This  washer  does  not  require  attention  while  in  operation.  All  sizes  and 
weights  of  prints  and  films  may  be  washed  at  the  same  time.  It  will  run  with  1 5 
to  20  pounds  water  pressure — the  water  that  is  used  to  wash  the  prints  also 
runs  the  machine. 

The  prints  and  films  are  enclosed  in  a  cylin- 
der. The  water  is  forced  up  from  the  bottom  of 
::^_-r=sss^  the  tank  and  strikes  the  cylinder  or  cage.    The 

"*'^^^  prints  or  films,  cylinder  and  water  all  revolve 
at  the  same  speed.  The  prints  are  washed  by 
a  continuous  flow  of  water.  The  cylinder  or 
cage  is  raised  and  the  water  is  drained  without 
touching  the  prints.  The  water  is  constantly 
changing.  A  special  attachment  for  washing 
plates  is  available. 

No.  WASHER  SPECIFICATIONS 

4  6,'/2X  81/2  or  200—4x6 $H.OO 

5  10  xl2  or  300—4x6 20.00 

6  11  xl4  or  400—4x6 25.00 

7  16  x20  or  600—4x6  or  125—8x10  30.00 

8  18  x22  or  800—4x6  or  200—8x10  3  5.00 


Roll  Film  Hanger 


For  suspending  roll  film  Pack  Developing  Hangers  in  deep  tanks.    Made  of 
incorrodible  metal.   No.  1  is  for  the  S-inch  tank,  No.  2  for  lO-inch  tank,  No.  3 
for  12'inch  tank,  No.  4  for  11 'inch  tank,  and  No.  5  for  9!/2'inch  tank. 
Film  Hangers,  each $0.35 


Soda  Scale 

These  scales  are  ideal  for 
photographers  who  desire  a 
scale  for  weighing  out  bulk 
chemicals  such  as  sodas.  The 
scale  can  be  used  with  tin 
scoop  or  with  only  the  round 
metal  platform.  The  scoop 
measures  141/2  inches  long, 
7  inches  wide,  and  4  inches 
deep.  The  brass  beam  is 
mounted  at  an  angle  for  easy 
reading.  Detachable  weights 
are  nickel-plated  and  other 
metal  parts  are  finished  in 
black  enamel. 

Soda  Scale  .  .  .  $10.50 


[THE  FOCUS  for  APRIL,   1941  ] 


[11 


Elimination  of  Hypo  From 
Photographic  Images 


Editor's  Note:  The  following  infor^ 
mation  regarding  the  effect  of  in' 
complete  elimination  of  hypo  from 
negatives  and  prints,  and  the  recom^ 
mended  hypo  eliminator,  is  the  wor\ 
of  J.  I.  Crahtree,  G.  T.  Eaton,  and  L. 
E.  Muehler  of  the  Koda\  Research 
Laboratory.  The  complete  paper  on 
the  subject  was  printed  in  the  Journal 
of  the  Photographic  Society  of  Amer' 
ica,  T^ovember,  1940. 

^         ^         4: 

IT  is  very  difficult,  if  not  impossible, 
to  remove  the  last  traces  of  hypo 
from  photographic  papers  by  any 
known  procedure  of  washing.  The  sul- 
fur in  the  residual  hypo,  especially 
under  abnormal  temperature  and  hu- 
midity, ultimately  combines  with  the 
silver  image  to  form  yellowish-brown 
silver  sulfide.  This  phenomenon  is 
known  as  silver  sulfiding  or  ''fading" 
of  the  image. 

Chemical  methods  of  hypo  elimi- 
nation have  been  proposed  from  time 
to  time,  but  the  majority  of  these  have 
not  been  satisfactory  because  they 
leave  substances  such  as  thionates  in 
the  photographic  material.  These  are 
as  difficult  to  wash  out  as  hypo,  and 
they  also  tend  to  sulfide  or  fade  the 
silver  image. 

A  new  hypo  eliminator  is  recom- 
mended, consisting  of  two  volatile 
chemicals,  hydrogen  peroxide  and  am- 
monia. This  eliminator  oxidizes  the 
hypo  to  sodium  sulfate,  which  is  inert 
and  soluble  in  water,  while  any  excess 
eliminator  evaporates  on  drying. 

Two  formulas  and  treatments  are 
proposed:  (1)  Complete  elimination 
of  hypo,  for  use  by  the  photographer 
and  photo  finisher  who  demand  the 
highest  standard  of  photographic  qual' 
ity  in  their  prints.  (2)  Almost  com- 
plete elimination  of  hypo   (less  than 


0.01  milligram  per  square  inch).  Since 
the  conditions  to  which  prints  will  be 
subjected  are  rarely  known  in  advance, 
use  of  the  complete  elimination  treat- 
ment is  advised  in  all  cases. 

Why  Silver  Images  Fade 

In  the  processing  of  photographic 
materials  such  as  gelatin  silver  emul- 
sions coated  on  paper,  film,  or  glass 
supports,  if,  after  fixation,  the  hypo 
is  not  completely  eliminated  from  the 
material  by  washing  or  other  means, 
the  image  v/ill  tend  to  fade  in  time, 
especially  if  subjected  to  high  temper- 
ature and  humidity. 

This  fading  is  the  result  of  the  con- 
version of  more  or  less  of  the  silver 
image  to  silver  sulfide  by  the  sulfur 
present  in  the  residual  hypo.  The  hue 
of  the  image  changes,  first  to  yellowish- 
brown,  then  to  yellow  and,  in  most 
cases,  there  is  a  yellowing  of  the  white 
portions  of  the  image.  This  yellowing 
of  the  highlights  is  the  result  of  an 
exhausted  fixing  bath  or  insufficient 
fixation.  Thereby,  complex  silver- 
sodium  thiosulfates  are  retained  and, 
under  certain  conditions,  decompose 
to  give  yellow  silver  sulfide. 

In  addition  to  attack  of  the  silver 
image  by  hypo  within  the  gelatin 
layer,  many  external  agents  are  also 
harmful.  The  worst  of  these  is  hydro- 
gen sulfide,  which  is  present  in  coal  gas 
(illuminating  gas) .  High  humidity  and 
temperature  accelerate  this  reaction 
tremendously.  Sulfur  dioxide  and 
other  acid  gases,  in  the  absence  of 
hypo,  affect  the  image  much  less  than 
hydrogen  sulfide. 

The  rate  at  which  a  silver  image 
fades  depends  upon  many  factors,  in- 
cluding ( 1 )  the  concentration  of  hypo 
or  tetrathionate  in  the  image  layer,  (2) 
the  concentration  of  hydrogen  sulfide 
(Continued  on  Page  13) 


12] 


[THE  FOCUS  for  APRIL,   1941  } 


War  Photos  4  Miles  Up 

THE  cameraman  in  this  war  has  his 
troubles,  because  anti-aircraft  fire 
has  driven  him  up  four  miles  or  more 
— a  mile  or  two  was  high  enough  in 
the  last  war. 

Long-range  lenses  are  needed;  focus- 
ing must  be  more  accurate;  bigger  cam- 
eras are  installed,  more  than  one  in  a 
plane;  automatic  mechanisms  are  more 
complex;  vibration,  tremendous  speed, 
and  freezing  at  altitude  —  these  are 
some  of  the  difficulties. 

Heating  the  cameras  overcomes 
freezing,  panchromatic  films  counter- 
act cold  and  speed,  night  photos  with 
wide  lenses  and  flash  bombs  are  made 
up  to  4,000  feet,  low-flying  pictures 
are  made  up  to  250  miles  an  hour. 

Speed  in  developing  and  printing 
calls  for  machines  that  turn  out  im- 
portant military  prints  quickly,  often 
as  many  as  500  an  hour  in  a  rush. 

Here  It  Is 

Pako  Elec+rogloss  Dryer  Gas  Heated 
Model 

Perhaps  you  who  have  considered 
the  purchasing  of  the  well  known  Elec- 
trogloss  Dryer  will  recall  that  hereto- 
fore this  accessory  has  been  available 
in  the  electric  heated  model  shown 
for  the  first  time  at  the  San  Francisco 
Photo  Finishers  convention  in  March. 

The  Electrogloss  Dryer  is  now  avail- 
able as  a  gas  heated  unit.  The  Dryer 
contains  thermostat  cartons  of  heat 
and  all  the  desirable  features  which 
make  this  electric  heater  model  so  pop- 
ular. The  gas  heated  model  is  available 
from  our  stock  and  is  priced  at  $270. 

All  Pako  equipment  and  similar  ap- 
pliances can  be  purchased  on  terms 
of  monthly  payments  which  will  be 
arranged  to  suit  your  convenience.  Do 
not  wait  too  long  to  make  that  contem- 
plated installation.  Enjoy  the  advan- 
tages of  Pako  equipment. 


Hammer's  New  President 

AT  the  annual  stockholders  meet- 
ing of  the  Hammer  Dry  Plate 
&  Film  Co.,  Mr.  D.  Ckaig  Dailey 
w^as  unanimously  elected  president. 
Mr.  Dailey  has  been  associated  with 
manufacturers  of  photographic  mate- 
rial for  45  years.  For  the  past  8  years 
he  has  been  in  charge  of  production 
for  Hammer. 

^     ^     ^ 

The  state  of  Colorado  has  ruled  that 
the  state  sales  tax  applies  to  the  sale  of 
blood  for  transfusion  purposes. 

Just  an  indication  of  what  the  tax- 
payer may  expect  in  the  future. 

The  Lafayette  Studio  is  now  located 

at  2470- 19th  Street  in  San  Francisco. 

For  many  years  the  Lafayette  Studio 

was  one  of  the  familiar  sights  in  the 

downtown  district  on  Grant  Avenue. 

The  new  studio  is  nicely  furnished. 
^     ^     ^ 

Mr.  Clay  Cook,  formerly  located 
in  Salinas,  has  taken  over  the  Cook 
Studio  in  Hollister.  Orval  and  Kay 
Cook,  formerly  located  in  Hollister, 
have  taken  over  the  former  Jeffery's 
Studio  in  Salinas.  The  Cooks  are 
brothers.  *     *     * 

Arthur  Kaiser,  who  formerly  op- 
erated his  studio  in  Santa  Maria  and 
more  recently  for  a  short  time  in  Plac- 
erville,  is  now  established  at  240  Main 
Street  in  Salinas. 

Master  Touch 

RETOUCHING  FLUID 
REDUCING  PASTE   .   .  OPAQUE 

If  you  have  never  used  any  of  these 
Master  Touch  products  try  them  now. 
Satisfied  customers  are  our  best  adver- 
tisement. 

Master  Touch 

Retouching  Fluid,  2-02;.  jar $0.50 

Reducing  Paste,  2-oz.  jar 50 

Opaque  No.  0,  1  oz 50 

Opaque  No.  1,  2^2  o^ ^0 

Opaque  No.  2,  7/2  oz 1.00 

Opaque  No.  3,  20  oz 2.00 


-^ 


[  THE  FOCUS  for  APRIL,   1941  ] 


[13 


HYPO  ELIMINATION 

(Continued  from  Page  11) 

and  other  acid  eases  in  the  atmosphere,  the  hypo  diffuses  out.   When  washing 

(3)  the  ^rain  size  of  the  silver  image,  in  a  tray,  the  water  must  be  changed 

and,    (4)    the    temperature    and    hu-  often  and  the  negatives  agitated  con- 

midity  of  the  air  in  which  the  prints  tinually.    The  most  important^  factors 

are  stored  or  displayed.  affecting  the  rate  of  washing  hlms  are 

Tests  show  that  the  degree  of  fading  the  temperature  of  the  wash  water 
in  a  given  time  is  roughly  proportional  and  the  composition  of  the  fixing  bath, 
to  the  concentration  of  residual  hypo,  A  change  in  temperature  from  48° 
up  to  a  certain  limit,  and  a  concentra-  to  65°  F.  increases  the  quantity  of 
tion  as  low  as  0.005  milligram  per  hypo  removed  in  a  given  time  of  wash- 
square  inch  may  cause  fading  with  ing  by  about  ??  per  cent,  whereas  in- 
fine-crrained  images,  especially  in  the  creasing  the  temperature  from  65°  to 
case^of  papers.  80°  F.  almost  doubles  the  quantity  of 

An  increase  in  the  humidity,  tern-  hypo  removed.   A  temperature  of  60 

perature,  or  both,  accelerates  the  rate  to  70°  F.  is  recommended  in  \4ew  of 

of  fading,  and  a  combination  of  hu-  the  danger  of  swelling  and  softening 

midity  and  high  temperature,  which  at  higher  temperatures, 
usually  exists  in  tropical  countries,  is  Prints.   Thorough  washing  of  prints 


fatal  to  a  print  containing  hypo.  The 
presence  of  saUne  matter  and  acid 
gases  in  the  atmosphere  also  tends  tc 
increase  the  rate  of  fading. 

Since  sulfiding  or  fading  of  the 
image  must  necessarily  take  place  ini- 
tially at  the  surface  of  the  image 
grains,  fine-grained  emulsions  vwdll  fade 
much     more     rapidly     than     coarser 


is  much  more  important  than  thorough 
washing  of  negatives  because  fine- 
grained paper  emulsions  fade  much 
more  readily  and,  in  some  cases,  in 
the  presence  of  as  small  a  quantity 
of  hypo  as  0.002  milligram  per  square 
inch.  Not  only  is  the  ima^e  more  sus- 
ceptible to  fading,  but  relatively  high 
concentrations    of    hypo    are    usually 


grained    emulsions.     Chloride    paper  retained  in  the  print.    This  retention 

emulsions,  therefore,  give  images  which  of  hypo  is  due  to  the  paper  fibers  and 

are  much  more  susceptible  to  fading  baryta  coating.    As  traces  of  hypo  are 

than  bromide  emulsions.  retained    in    prints    (especially    with 

Sodium  thiosulfate  (hypo)  oxidizes  double-weight  stock),  even  with  long 

when  exposed  to  the  air,  uith  the  for-  times  of  washing  with  an  ideal  stream 


mation  of  thionates  and  some  sulfate. 
Certain  recommended  hypo  elimina- 
tors oxidize  hypo  to  solium  tetrathio- 
nate,but  the  presence  of  this  compound 
(and    probably    other    thionates)     is 


of  pure  water,  it  is  apparent  that  the 
thiosulfate  ion  is  probably  mordanted 
or  adsorbed  to  the  fibers  and  bar>^ta. 
As  in  the  case  of  negatives,  and 
assuming  ideal  washing,  the  two  most 


harmful  because  it  causes  sulfiding  of  important  factors  to  be  considered  in 

silver  images  almost  as  readily  as  hypo,  the  elimination  of  hypo  from  prints 

Elimin.^ting  Hypo  by  W.^shing  are  the  temperature  of  the  wash  water 

Thorough  washing  of  photographic  and  the  composition  of  the  fixing  bath. 

materials  has  always^been  stressed,  but  In  a  test,  single-  and  double-weight 

the  importance  of  removnng  the  last  papers  were  washed  for  20  hours,  but 

traces  of  hypo  has  often  been  under-  the    curves    indicate    that    maximum 

estimated  elimination  is  approached  after   1   or 

Hegatives.    It  is  preferable  to  have  2  hours.  The  very  great  effect  of  tem- 

a  sufficient  volume  of  water  run  over  perature  of  the  wash  water  is  evident 

the  material  to  remove  the  hypo  from  for  the  shorter  times  of  washing  but 

the  surface  of  the  emulsion  faster  than  (Continued  on  Page  15) 


14] 


[  THE  FOCUS  for  APRIL,  1941  ] 


SPEED-EZ-EL 


•  •  • 


ALL  METAL 
FASTER,  EASIER  TO  USE 
...  NO  ADJUSTMENTS 


Makes  more  prints  in  less  time.  COMPACT,  no  larger  than  the  paper 
itself,  gives  the  '"SPEED'EZ-EL"  shiftability  that  permits  many  compositions 
from  a  single  negative  —  beautiful  enlargements  from  any  part  of  the  negative 
— and  angle  prints  from  straight  negatives. 

Paper  is  inserted  at  either  end,  eliminating  lifting  and  adjusting  border 
clamps. 

Thumbholes  permit  easy  removal  of  paper  from  the  easel  after  exposure 
and  centering  of  paper  at  crossbars. 

Non'skid  rubber  on  the  base  holds  easel  firm  and  prevents  scratching  and 
marring  of  the  enlarger  base. 

Sturdy  ALL  METAL  construction,  spot  welded  for  durability. 

Provides  even  J/^-inch  borders  all  around  (NO  TRIMMING  REQUIRED) 
— border  flange  holds  paper  flat. 

CRITICAL  FOCUSING  directly  on  the  easel  WITHOUT  EYE  STRAIN, 
due  to  special  BAKED  MATTE  FINISH  that  reflects  the  image  without 
the  slightest  glare. 

Available  In  5  Sizes  at  New  Low  Prices 

21/2x3!/^ 60 

3«/2  X  5 _ .._ 75 

4  x5 _ 75 

5  X  7     _ „..   1 .00 

8      X  10  1.50 


AN  EXCELLENT  ARTICLE  FOR  RESALE 
Order  today  from  HiRSCH  5?  Kaye 


[  THE  FOCUS  for  APRIL,   1941  ] 


[15 


HYPO  ELIMINATION 

(Continued  from  Page  13) 


is  not  so  great  for  the  longer  washing. 
It  is  interesting  to  note  that  washing 
for  as  long  as  20  hours  did  not  elimi' 
nate  the  last  traces  of  hypo  in  either 
single-  or  double-weight  papers.  And 
the  quantities  of  hypo  retained  after 
prolonged  washing  are  sufficient  to 
produce  fading  under  certain  condi- 
tions. This  proves  that  the  use  of  a 
hypo  eliminator  is  a  necessity  if  the 
highest  degree  of  permanence  is  de* 
sired. 

Hypo  Eliminators 
Many  chemical  treatments  have 
been  proposed  to  assist  in  the  elimina- 
tion of  hypo,  or  to  make  photographic 
prints  permanent,  but  none  of  these 
recommended  treatments  have  been 
sufficiently  effective  to  eliminate  the 
hypo  completely  without  detriment  to 
the  silver  image  of  the  print. 

With  the  peroxide-ammonia  for- 
mula which  follows,  and  which  will  be 
known  as  Kodak  HE-1,  complete  hypo 
elimination  is  effected,  without  pro- 
longed washing,  if  the  instructions  are 
followed  carefully.  The  time  is  little 
longer  than  is  now  in  practice  with 
many  careful  workmen. 

Kodak  HE-1,  Hypo  Eliminator 
FOR  Professional  Use 

Avoirdupois 

Water  16      ounces 

Hydrogen  Peroxide 

(3%    solution) 4      fluid  oz. 

Kodak  Ammonia 

(3%    solution) 3!/4  fluid  o2. 

Water  to  make 32      ounces 

To  make  3%  ammonia,  dilute  1 
part  of  2S%  ammonia  with  9  parts 
of  water. 

Directions  for  use :  Wash  prints  for 
about  30  minutes  at  65°  to  70°  F.  in 
running  water  which  flows  rapidly 
enough  to  replace  the  water  completely 
every  5  minutes.  Then  immerse  prints 
for  about  6  minutes  in  the  Kodak 
HE-1  Solution  at  70°  P.,  keeping  the 
prints  separated.  Finally,  wash  10 
minutes  before  drying.    Fifty  8  x  10- 


inch  prints,  or  their  equivalent  in  other 
sizes,  may  be  treated  in  one  gallon  of 
solution. 

Test  for  Hypo:  Process  with  the 
batch  of  prints  an  unexposed  white 
sheet  of  photographic  paper.  After 
the  final  wash,  cut  off  a  strip  of  this 
sheet  and  immerse  it  in  a  1%  silver 
nitrate  solution  for  about  3  minutes; 
then  rinse  in  water  and  compare, 
while  wet,  in  subdued  light,  with  the 
untreated  portion.  If  the  hypo  has 
been  completely  removed,  no  color  dif- 
ference will  be  observed.  A  yellow- 
brown  tint  indicates  the  presence  of 
hypo.  Avoid  direct  contact  with  the 
silver  nitrate  solution  as  it  will  stain 
the  skin  black. 

For  water  temperature  lower  than 
65°  P.,  increase  the  washing  time.  For 
double-weight  prints,  double  the  wash- 
ing time. 

A  positive  test  with  silver  nitrate 
may  be  obtained,  in  the  absence  of 
hypo,  if  hydrogen  sulfide  or  wood  ex- 
tracts are  in  the  water  supply. 

Kodak  HE-2,  Hypo  Eliminator 
for  Photo  Finishing 

Avoirdupois 

Water  10      ounces 

Hydrogen  Peroxide 

(3%    solution) 16      fluid  02:. 

Kodak  Ammonia 

(3%    solution) 3J4  fluid  oz. 

Water  to  make 32      ounces 

To  make  3%  ammonia  solution, 
dilute  1  part  of  28%  ammonia  with  9 
parts  of  water. 

Directions  for  use :  Wash  the  prints 
for  about  15  minutes  at  65°  to  70°  F. 
in  running  water  which  flows  rapidly 
enough  to  replace  the  water  in  tank 
or  tray  completely  every  five  minutes. 
Then  immerse  prints  for  about  5  min- 
utes in  Kodak  HE-2  Solution,  keeping 
prints  continually  separated,  and  final- 
ly wash  for  10  minutes  before  drying. 

When  using  a  Pako  Print  Washer, 
replace  the  water  in  the  second  wash 
(Continued  on  Page  17) 


16] 


[  THE  FOCUS  for  APRIL,   1941  ] 


Suissitian  Mounts 


Creaflon  Coated  Duplex  Cover  and  Insert  Stock — 

Serrated   Edge   Underlay — Slip-In  Style — 

Gray  and  Neutral  Shades 

Strikingly  modern  in  stock  and  design,  most  at' 
tractively  framing  photographs,  aptly  describes  the 
Kelvin  easel.  In  oversized  dimensions  throughout  all 
the  sizes  in  which  it  is  made,  it  is  a  style  which  once 
seen,  will  demand  instant  attention  and  produce  cus' 
tomer  demand  for  additional  pictures. 

Kelsey  Is  the  Kelvin  Style  in  2-piece  Gray  only 

List  Price 
Print  Size  Outside  Size  per  1 00 

3x4  4%x  6%  $    6.25 

3x5  5y8X   75/8  7.75 

4x6  6'/8X  9  9.25 

^x7  71/8x101/8  10.50 

8x10  10     X131/2  17.50 

10x8  121/2x11  18.00 

KELSEY 
3x4  4^x   6%  $   4.50 

3x5  53/8X    75/8  5.75 

4x6  61/8X  9  7.2  5 

^x7  71/8x101/8  8.25 

Boxed  in  lOO's  in  3x4  size — Boxed  in  50's,  3x5,  4x6 
and   5x7 — Boxed  in  25's,  8x10  and   10x8. 
Sample  on  receipt  of  List  Price 


^utcon  ^oiui 


Crash  Patterned  White  Rag  Stock— Slip- In  Style— Deckled  Cover  and  Insert 
This  folder  gives  an  impression  of  greater  worth  than  the  modest  prices  would  indicate 
A  pleasing  shaded  tint  in  a  double  plate  sink,  on  the  insert  around   the  opening,  lends  an 
artistic  appearance  to  your  portraits. 


Price 

;        Size 

Outside  Size 

per  100 

'3x4 

5     X  7 

$    5.75 

3      X    5 

51/2X  8 

6.25 

4x6 

7       X105/8 

9.00 

5     X   7 

8     xll^ 

10.00 

7x5  Group 

91/8X   81/8 

10.50 

61/2X   81/2 

914x121/2 

12.50 

8     xlO 

103^x14 

14.50 

i 

10     X  8  Group 

13       X115/8 

14.50 

! 

Boxed  in    lOO's 

3x4,  3x5,  4x6, 

5x7 

i 

Boxed  in  50' 

s — All  larger  sizes 

Samples  on  receipt  of  List  Price 

U- 


Manufactured    by  A.  SUSSMAN   &  CO.,    Philadelphia 

HIRSCH  &  KAYE 

Distributors 

^^  Sm  s  s  m  an    Mounts    Are    P  ar  am  o  unt^^ 


[  THE  FOCUS  for  APRIL,   1941  ] 


[17 


Hypo  Elimination 

(Continued  from  Page  15) 
tank  with  Kodak  HE'2  Solution,  and 
process  prints  as  usual. 

About  320  4x5  prints,  or  their 
equivalent,  may  be  treated  in  one  gal- 
lon of  the  solution. 

Use  same  hypo  test  as  recommended 
for  Kodak  HE-l  Solution. 

Prints  will  occasionally  show  a  slight 
change  in  tone,  but  not  as  much  as 
that  produced  by  ferrotyping  and 
therefore  practically  negligible.  To 
prevent  this  slight  tone  change  on  pro- 
fessional papers,  add  60  grains  of  po- 
tassium bromide  to  each  gallon  of  HE- 1 
bath. 

If  there  is  a  slight  yellowing  of  the 
whites,  undetectable  on  buff  papers, 
this  may  be  minimized  by  putting  the 
prints  in  a  1  %  acetic  acid  solution,  or 
a  1  %  sodium  sulfite  solution  for  about 
2  minutes,  immediately  after  treatment 
in  the  HE-l  or  HE-2  Solution  and 
prior  to  the  final  washing. 

If  prints  show  a  slight  tendency  to 
stick  to  a  hot  belt  dryer,  they  should 
be  bathed,  prior  to  drying,  for  4  or  5 
minutes  in  a  50%  denatured  alcohol 
solution.  A  2%  potassium  alum  solu- 
tion is  an  effective  hardener  but  re- 
quires a  rinse  of  several  minutes  in 
water, after  the  treatment.  Excessive 
temperatures  of  ferrotype  drum  dryers 
should  be  avoided.  A  clean  drum  sur- 
face is  absolutely  essential  as  a  sticking 
preventive  in  the  case  of  peroxide- 
ammonia  treated  prints. 

Will  ANY  Carbonate  Do? 

The  Difference  In  Sodium  Carbonates 

SOMETIMES  we  are  asked,  "Is 
your  Photo  Carbonate  of  the  same 
strength  as  the  anhydrous  brands?" 
We  answer  ''No"  because  that  is  the 
correct  answer;  but,  as  a  matter  of 
fact,  if  the  anhydrous  carbonate  is 
exposed  long  enough,  it  will  become  a 


monohydrated  salt,  in  which  case  the 
answer  would  then  be  '"'Yes.""'  This  is 
the  reason.  Theoretically  an  anhy- 
drous Sodium  Carbonate  is  100% 
NaaCO:!.  In  actual  practice  it  runs 
98%  or  less.  The  reason  for  this 
variation  in  strength  is  that  this  an- 
hydrous form  absorbs  water  from  the 
air  upon  standing,  finally  stabilizing 
at  approximately  85%  Na^CO-i,  which 
is  the  monohydrated  salt. 

The  Photographer  using  such  an 
article  is  therefore  faced  with  the 
problem  of  employing,  in  a  very  deli- 
cate chemical  reaction,  a  product  of 
uncertain  strength.  It  may  be  any- 
where between  98%  and  85%,  de- 
pending upon  the  conditions  to  which 
the  goods  have  been  exposed  and  the 
length  of  time  the  package  has  been 
in  stock.  In  addition,  it  is  possible 
that  the  top  and  bottom  of  the  same 
package  may  be  different  in  strength 
due  to  exposure,  which,  of  course, 
varies  the  energy  of  the  developing 
solution. 

This  same  difficulty  has  been  expe- 
rienced by  users  of  the  Sodium  Car- 
bonate Crystals.  In  this  case  the  crys- 
tals dry  out  or  lose  water  from  a 
theoretical  content  of  37%  NasCOs, 
eventually  reaching  approximately 
85%,  the  monohydrated  form. 

For  the  best  operation  to  secure 
negatives  of  uniform  density  and 
printing  qualities  so  that  prints  are 
obtained  of  uniform  color  and  contrast 
when  using  a  standard  time  for  their 
development,  the  Monohydrated  So- 
dium Carbonate  should  be  used.  It 
will  give  a  developing  solution  of  uni- 
form action  lot  after  lot  because  it  is 
of  the  same  strength  at  all  times — 
85%  NaaCO-i,  the  point  at  which  the 
water  content  may  be  said  to  be  in 
balance. 

Once  developing  formulas  are  ad- 
justed to  the  Monohydrated  Carbon- 
ate, this  uniformity  of  action  and  re- 
sults will  be  a  matter  of  routine. 


18] 


[  THE  FOCUS  for  APRIL.    1941  } 


KALART  Introduces 
NEW  COMPAK  SPEED  FLASH! 

.     .     .    the   Speed    Flash   thousands   of   camera    fans    have   long 
awaited  ...  a  low-priced  Speed  Flash  for  low-priced  canneras. 


Ever>^  now  and  then  a  new  product 
comes  into  retailers"  hands  —  with  a 
wide-open  market  waiting  for  it! 

Such  a  product  is  the  NEW  Kalart 
Compak  Speed  Flash.  Here  is  a  quality 
Speed  Flash  designed  tor  people  who 
own  inexpensive  cameras  —  selling  at 
the  amazingly  low  price  of  S6.9^! 

Now — these  thousands  of  prospects 
can  enjoy  the  thrilling  adventure  of 
Speed  Flash  photography  and  become 
more  profitable  customers  for  you 
through  the  purchase  of  lamps,  bulbs, 
more  film,  more  finishing,  etc. 

The  COMPAK  is  designed  for  use 
on  low- priced  Kodak,  Agfa  and  other 
folding  cameras  fitted  with  pre-set 
automatic  (self-setting)  shutters.  Such 
shutters  generally  have  top  speeds  not 
exceeding  1/1 00th  sec.  Many  of  these 
cameras  could  never  be  synchronized 
before. 

The  Batter>'-Flector  unit  of  this  syn- 
chronizer —  designed  for  use  with 
midget  bayonet-base  low-pnced  flash 
lamps  only — comprises  Kalart's  popu- 
lar Concentrating  Reflector  with  its 
exclusive  bulb  ejector,  and  a  built-in 
batter}'  holder  containing  two  standard 
size  batteries.  With  this  unique  new 
Kalart  Passive  Synchronizer  unit  — 
perfected  by  Kalart  engineers  —  your 
customers  will  get  "perfect''  flash  shots 
the  first  time  and  ever>'  time  thereafter. 


Look  at  these  features! 

1.  S\L-\LL — Fits  in  your  pocket  —  even 
with   a   doien  bulbs. 

:.    LIGHT— Weighs  only  8]/2  ounces 

complete. 

3.  MODERN— Uses  midget  bulbs  only 
(Mazda  c?  G.  E.  Xo.  -".  Wabash  Press 
25). 

4.  CORRECT  DESIGN  — Reflector  de- 
signed in  accordance  with  the  recom- 
mendation of  the  Marda  lamp  manufac- 
turers. 

5.  PASSIVE  SYNCHRONIZER  UNIT 
— Operates  on  new  automatic  "gentle- 
action"  principle. 

6.  BATTERIES — Standard  medium  round 
type,  sold  ever\"v^.-here.  No  electric  sole- 
noids to  cause  battery  drain. 

7.  EXTENSION  BRACKET  —  Alumi- 
num. Adjustable.  Positions  light  cor- 
rectly. 

8.  COMPLETE  — The  S6.95  price  in- 
cludes everything. 

IMPORTANT 

The  Passive  Synchronizer  unit  supplied 
v.'ith  the  Compak  Speed  Flash  at  S6.95  will 
not  operate  set-and-release  type  shutters 
(Compur,  Supermatic,  Kodamatic,  etc.). 
For  these  shutters  sell  the  Battery-Elector 
unit  with  the  regular  SB. 00  Micromatic 
synchronizer  unit. 

The  all'in-one  Battery  Case  and  Reflector 
Unit  of  the  Compa\  is  called  Battery 
Flector.  The  Passive  Synchronizer  Unit  as 
well  as  the  regular  }Aicromatic  Synchronizer 
Unit  (tripper)  is  interchangeable  with  all 
Kalart  hatter\  cases. 


The  COMPAK  Passive  Speed  Flash  works  with  MAZDA  SM  bulb! 

The  Passive  Synchronizer  Unit  as  suppUed  with  the  Cbrnpak  may  be  used 
w-ith  any  of  the  three  batter>'  case  combinations  —  namely,  the  Compak,  the 
Master,  or  the  Standard.  Since  the  greatest  majorit>'  of  these  units  is  sold  with 
the  Compak  complete  at  S6.95,  the  two  generally  go  together. 

The  Compak  was  designed,  after  intensive  field  sur\-eys,  etc.,  exclusively 
for  the  midget  bayonet-base  bulbs  and  is  the  only  Synchronizer  for  those  bulbs 
having  a  reflector  designed  by  the  lighting  engineers. 


[  THE  FOCUS  for  APRIL,  1941  } 


[19 


Is  This  Justified? 

THE  current  number  of  Popular 
Photography  contains  information 
which  is  interesting  in  more  ways  than 
one. 

We  hear  a  lot  about  shortage  of 
metals,  scarcity  of  tool  makers,  and 
other  serious  conditions  which  are  in' 
volved  in  the  National  Defense  pro- 
gram. We  learn  and  can  readily  see 
by  illustration  and  listing  that  there 
are  239  different  models  of  cameras 
available  in  the  market  today,  includ- 
ing 43  different  models  of  motion 
picture  cameras,  107  different  models 
of  enlargers  well  distributed.  We 
could  go  on  and  list  the  unbelievable 
and  unknown  number  of  exposures, 
meters,  synchronizers,  and  gadgets.  It 
is  no  wonder  that  there  are  times  when 
we  feel  it  advisable  to  tell  a  customer 
that  a  certain  camera  or  exposure  is 
not  included  in  our  stock.  No  firm 
would  be  justified  in  tr^ang  to  carry 
a  complete  assortment. 

r — «*«      ^ 

Wabash  Data  Bulletin 

An  informative  four-page  bulletin 
on  Wabash  Super  Flash  and  Super 
Flood  Lamps  is  now  available.  It  con- 
tains the  latest  information  on  ex- 
posure, selection  of  the  right  bulb  for 
any  assignment  and  classification  of 
films. 

If  you   desire   a   copy,   ask   us   for 

SF6PK  bulletin  No.   532-D. 
^ ♦.♦__^ 

MOTHER 

Our  baby  hand  reached  to  her 
When  first  we  learned  to  walk, 

Our  baby  eyes  turned  to  her 
As  she  taught  us  to  talk. 

Our  manhood  thoughts  go  to  her 
As  troubles  block  our  way, 

Her  faith  and  love  and  patience 
Makes  bright  our  every  day. 


Sodium  Thiosulfate 

(Hypo) 

Chemical  formula:  NAS^O^U^ 
Characteristics  —  Sodium  Thiosul- 
fate, commonly  known  as  ''Hypo,"  has 
been  used  as  a  fixing  agent  in  photog- 
raphy for  more  than  half  a  centur)^ 
Hypo  is  used  to  remove  the  unex- 
posed silver  from  the  negative  or  print. 
It  combines  with  the  unexposed  silver 
salts  to  form  soluble  complex  com- 
pounds. 

While  plain  hypo  solutions  have  a 
satisfactory  fixing  action,  their  useful 
life  is  short  and  they  are  quickly  con- 
taminated by  the  solutions  brought 
over  from  the  developer.  For  this  rea- 
son, most  hypo  is  used  in  a  so-called 
acid  hardening  fixing  bath,  which,  in 
addition  to  hypo,  contains  Acetic  Acid 
to  neutrahze  the  alkali  from  the  de- 
veloper and  Sodium  Sulfite  to  prevent 
the  decomposition  of  the  hypo.  Alum 
is  also  added  as  a  hardener  for  the 
gelatin. 

Acid  hardening  fixing  baths  are 
probably  the  most  carefully  balanced 
chemical  solutions  which  the  pho- 
tographer compounds.  Instructions 
given  in  the  formulas  must  be  followed 
accurately  in  order  to  obtain  satisfac- 
tory results. 

Description — Sodium  Thiosulfate  is 
supplied  in  two  forms  for  photographic 
use:  HYPORICE,  rice-si::ed  crystals,  easy 
to  pour  and  dissolve;  and  Sodium  Hy- 
posulfite  Photo  Pea  Crystals.  Both  dis- 
solve quickly  and  make  clear  solutions 
that  keep  well  under  normal  con- 
ditions. 

Storage — As  seen  by  the  formula, 
''Hypo''  contains  five  molecules  of 
water,  and  is  consequently  diflficult  to 
handle  in  storage.  In  dry  atmosphere 
it  will  become  whitish  because  of  loss 
of  moisture.  In  damp  atmosphere  the 
crystals  will  become  glistening  and  will 
cake  because  they  take  on  moisture. 
It  should  be  stored  where  the  temper- 
ature is  fairly  uniform  and  where  the 
atmosphere  is  dry. 


20  }                                           [  THE  FOCUS  for  APRIL,   1941  } 
-^ — 

TAKE  YOUR  PATRONS  TO 

HOLLYWOOD... WITH  THE 

LITES  THE  MOVIES  USE 

Give  them  the  styles  populari2;ed  in  every  magazine.  All  young  women  —  from 
16  to  60  —  are  sold  on  modern  lighting  which  accents  youth  and  beauty, 
emphasizes  hair  and  glamourizes  eyes.  Make  these  wanted  styles  which  put 
life  into  your  showcase  and  give  you  more  to  sell. 

Modern  lighting  flatters  —  church  mouse  or  Grand  Dame.  And  you'll  be 
sure  of  live,  wideawake  expressions  when  you  and  your  subject  ''have  fun" 
with  movie  lightings. 

THE  BEATTIE  SUPER  BOOM-LITE 

Originated  by  Beattie,  Boom'Lite  is  the  most  versatile  tool  the  photographer 
can  use.  This  power  fresnel  spot  adjusts  from  floor  to  twelve  feet  high;  from 
directly  over  base  to  far  out  over  subject.  Place  directly  over  the  lens  for 
brilliant  high  keys;  directly  overhead  for  controlled  top  lighting  of  the  party 
''hair'do";  from  above  and  behind  subject  for  a  superior  form  of  backlighting. 
It's  surprisingly  easy  to  develop  new  styles  when  you  have  the  Boom-Lite. 
Boom-arm  is  adjustable  —  extends  from  3  to  5j/2  feet  from  center  of  stand, 
slides  back  and  forth  in  quadrant  to  vary  center  of  gravity.  Two  section  riser 
extends  from  4  to  7J/2  feet.  Boom  tilts  through  160  degrees,  rotates  through  a 
full  circle.  Lamphead  swivels  to  every  conceivable  angle.  Stable  at  full  exten- 
sion  —  compact  enough  for  the  smallest  studio.  Constructed  of  finest  materials 
to  highest  machine  standards.  This  is  no  ordinary  lamp,  yet  is  priced  complete 
with  globe  and  all  accessories  at  only  $88.00. 

THE  BEATTIE  SUPER  HI-LITE 

The  lamphead  of  the  Boom-Lite  mounted  on  a  top  quality  stand  of  conventional 
design.  This  streamlined  spot-flood  combines  the  high  efficiency  of  a  fresnel  lens 
with  a  spherical  reflector  to  produce  a  beam  candlepower  three  times  that  of 
ordinary  spots  consuming  same  current.  Focuses  from  an  intense  beam  to  a 
broad,  soft-edged  flood;  from  an  18-inch  spot  to  a  9-foot  circle  at  10  feet  dis' 
tance.  Plenty  of  punch  and  covering  power  for  full  lengths.  Three-section  stand 
equipped  with  base-post  adjusts  light  center  from  floor  to  9  feet.  Price  com- 
plete with  5 00- watt  globe,  fluorescent  filter  and  spun  glass  diffuser,  only  $45.00. 

THE  HOME  PORTRAIT  LITE 

Five  15 -watt  tubes  backed  by  genuine  Alzac  reflectors  provide  speed  and  cover- 
ing power  for  home  portrait  sittings.  Because  it  is  highly  directional,  it  is  ideal 
for  shadow  illumination  in  both  conventional  and  modern  Ightings.  Complete 
with  G.  E.  tubes  and  three-section  folding  stand,  $47.50. 

DETAILED  DESCRIPTION  SENT  ON  REQUEST 
Budget  terms  arranged  as  desired. 


[  THE  FOCUS  for  APRIL,   1941  } 


[21 


Expression 


WHATEVER  career  a  young  man  plans  to  pursue,  it  is  most  important 
that  he  learn  to  write  and  speak  well.  Next  to  knowing,  the  ability  to 
impart  knowledge  is  most  important. 

Engineering  schools  are  tardily  acknowledging  that  their  graduates  are 
handicapped  by  crude  grammar  and  rhetoric.  The  summary  of  a  study  that 
may  have  required  months  to  complete  is  often  presented  in  a  report  to  which 
the  employer  can  give  only  an  hour's  time.  If  the  report  is  made  in  vague  or 
unintelligible  language,  the  executive  will  inevitably  give  the  investigator  a 
low  score. 

What  is  true  of  reports  is  also  true  of  letters.  Two-thirds  of  the  cor- 
respondence that  passes  over  a  business  man's  desk  in  a  day  is  unnecessarily 
verbose  and  indirect.  It  fails  to  get  to  the  point  quickly  and  to  stop  when  the 
message  has  been  delivered. 

Millions  of  dollars  are  wasted  yearly  by  men  who  travel  to  make  simple 
statements  which  could  adequately  be  expressed  in  letters.  The  fear  that  the 
letter  will  not  do  the  job  is  based  on  a  conscious  inability  to  write  an  effective 
letter. 


Jack  Abrams 

Many  people  who  have  attended  the 
recent  conventions  of  the  Master 
Photo  Finishers  will  be  shocked  to 
know  that  Jack  Abrams,  the  conven- 
tion manager,  has  died.  He  passed 
away  suddenly  at  his  home  on  April  9. 

At  the  time  of  his  death  he  was  44 
years  of  age.  He  was  born  in  Rumania 
and  entered  the  United  States  at  a  very 
early  age.  He  owned  his  own  studio 
in  Salina,  Kansas,  until  about  ten  years 
ago,  when  he  came  West  to  accept 
employment  with  Paramount  Studios 
as  a  cameraman.  Later  he  was  con- 
nected with  Bill  Evans'  Camera  Shop 
in  Santa  Barbara.  From  there  he  went 
to  Stockton  where  he  was  closely  asso- 
ciated with  Nathan  Reiman  and  thus 
became  active  in  association  and  con- 
vention matters. 

He  is  survived  by  his  wife,  Henri- 
etta Abrams,  and  two  daughters.  Suc- 
cessful management  of  recent  conven- 
tions will  serve  as  a  reminder  of  a 
man  who  had  ability. 


Kalart  Display  Units 

In  order  to  populari2;e  the  new  Kal- 
art Compack  Synchronizer,  we  are  able 
to  furnish  an  attractive  counter  and 
window  display  unit.  A  display  is  avail- 
able to  every  camera  shop  owner  who 
orders  Kalart  Synchronizers  from  us. 
If  you  sell  Kalart  Synchronizers  you 
will  want  to  order  one. 

Speculation 

If  a  photographer  finds  a  dwelling 
house  going  up  in  his  neighborhood, 
it's  not  much  trouble  to  slip  around 
there  just  when  the  framework  has 
been  completed.  Later  the  new  owner 
will  be  glad  to  buy  the  views,  which 
show  the  exact  position  of  joists  and 
beams.  That's  useful  information  when 
he  comes  to  make  later  improvements 
or  alterations,  wiring,  piping,  work  of 
that  kind. 

The  builder  or  contractor  may  prove 
to  be  a  customer,  too.  Because,  if 
he  has  done  an  honest,  conscientious 
job,  the  framework  photograph  will 
prove  it 


ic    FOR    ACTION    SHOTS 

Speed  of  /4.5  yields  sharp,  clear 
action  shots,  even  indoors  and  on 
dull  days. 


•  FOR  GROUP  PHOTOS 

Anastigmatic  correction  and  flat 
field  assure  group  shots  of  detail  and 
brilliance. 


SERIES  II  /4.5 
VELOSTIGMAT 


*  FOR  HOME  PORTRAITS 

True  perspective,  moderate  focal 
length  and  speed  produce  excellent 
portraits  in  small  rooms. 


•    FOR    CO  PYIN  G 

Fine  optical  correction  registers 
details  faithfully,  guarantees  excel- 
lent copying  with  this  Velostigmat,* 


^:^ 


•  FOR  ENLARGING 

Speed  and  fidelity  to  detail  give 
you  surprisingly  short  exposures  in 
making  enlargements. 


AN  ALL-ROUND 

HIGH  SPEED 
ANASTICMAT 


The  Series  II  Velostigmat  /4.5  is  one  of  the  most  versatile  lenses  for  general  studio 
and  portrait  work — with  it  your  one  camera  virtually  becomes  five  separate  instru- 
ments. GDmpactness  and  true  perspective  for  home  portraiture.  Flat  field  for  group 
photos.  Speed  for  action  shots.  And  so  fine  optically  that  it  is  regularly  used  for 
copying  and  enlarging. 

The  WoUensak  Series  II  /4.5  incorporates  modern  advantages  that  will  advance 
your  artistry,  help  you  get  business. 


WRITE  FOR  LITERATURE 

WOLLENSAK  OPTICAL  CO,  ROCHESTER,  N.Y. 


fQ« 


WO  L  L  E  N  /  A  K^s^fijiss 


[  THE  FOCUS  for  APRIL,   1941  } 


[23 


SHATTER    PROOF    EQUIPMENT 
Trays  -  Graduates  -  Funnels  -  Thermometers 


TRAYS 

Made  of  shatterproof  plastic  material  in  three  marbelized  colors,  facili' 
tating  use  of  a  tray  of  different  color  for  each  solution.  Each  tray  has 
large  pouring  lip,  and  ribs  on  bottom  to  permit  easy  handling  of  prints 
and  films. 

4  X    6 $  .20  each 

5  X    7 50  each 

8  X  10 1.00  each 

GRADUATES 

These  resemble  regular  glass  tumbler  type  measuring  glasses  but  are 
lighter  in  weight.  They  are  marked  with  double  scale,  regular  and  metric. 

8  oz. $  .40 

16  oz 60 

FUNNELS 

Quite  similar  to  glass  funnels  in  appearance  but  much  lighter  in  weight 
and  durable.   Ribbed  for  fast  pouring. 

VlP^ $  .40 

I  pt 60 

THERMOMETERS 

A  3 'purpose  accessory  —  thermometer,  stirring  rod  and  pestle  for 
crushing  chemicals.  Guaranteed  accurate  within  one  degree.  Marked 
at  65  degrees  for  normal  developing. 

$1.50 


A  Suggestion  for  Users  of 
Fluorescent  Lighting 

If  you  have  been  accustomed  to 
working  with  incandescent  lamps,  it 
is  suggested  that  you  expose  for  the 
thinnest  negatives  that  will  stand  up 
in  printing  and  then  carry  develop- 
ment about  20%  further.  The  result- 
ing brilliance  will  produce  a  desirable 
skin  texture  impossible  to  obtain  with 
other  types  of  lights  and  the  resulting 
negatives  will  require  a  minimum  of 
retouching. 


Try  to  See  It 

An  exhibition  of  camera  work  done 
by  Johan  Hagemeyer  will  be  on  dis- 
play at  the  University  of  California 
Art  Gallery,  located  near  Sather  Gate 
in  Berkeley,  will  be  open  to  the  public 
until  May  14.  The  Art  Gallery  is 
open  daily,  including  Sunday,  from 
12  to  5  P.  M.  Photographers  who  can 
do  so  are  urged  to  see  Mr.  Hagemeyer's 
pictures. 


Jt  3llL   ike  'Wi 


jy 


THE  MILITAIRE 

Especially  designed  as  a  mounter  for  service  men  for  their  favorite 
photograph.  It  fits  the  kit  or  pocket. 

Small — durable — cover  of  red  lacquered  stock.   Print  is  held  in  place 
by  acetate  corners. 

Si2,es:    3x4  —  3  x  41/2  —  4x6. 

Many  studios  will  also  find  this  style  a  splendid  school  picture  mounter. 
It  is  ideal  for  exchange  pictures — costs  but  little  to  mail. 

Your  stockhouse  can  promptly  take  care  of  your  orders  for  this  up-to^ 
thcminute  mounter. 


EASTMAN   KODAK  COMPAN> 


[Taprell  Loomis  Division] 


CHICAGO,  ILLINOl 


-*- 


[  THE  FOCUS  for  APRIL,   1941  ] 


[25 


Jerry's 


Corner 


By  Himself 


-^ 


Spring  Is  in  the  Air 

Did  you  hear  about  the  man  who 
thought  he'd  Hke  to  make  gardening 
his  hobby? 

He  planted  some  lO-watt  bulbs, 
hoping  by  fall  to  get  some  75-  or  100- 
watt  sizes.  During  the  summer  there 
was  a  lot  of  lightning  and  all  he  got 
w^as  flash  bulbs. 

*  *     * 

I  went  to  church  on  Easter  Sunday. 
Just  before  the  service  was  over,  the 
minister  wished  everybody  a  Merry 
Christmas  and  a  Happy  New  Year. 

He  said  this  would  be  his  last 
chance,  as  some  of  the  people  wouldn't 
be  back  till  next  Easter. 

*  *     * 

Here's  how  the  city  of  San  Fran- 
cisco can  make  some  money.  Wonder 
to  me  no  lady  thought  of  it  before. 

There's  about  45  fire  trucks  in  serv- 
ice and  they  seem  to  be  kept  pretty 
busy,  especially  downtown,  where 
most  people  are.  The  space  on  the 
sides  isn't  used  for  much  and  that's 
where  my  idea  comes  in. 

On  both  sides  of  each  truck,  there 
should  be  a  banner,  in  big  letters, 
reading  like  this: — 

''Follow  this  truck  to  the  latest  fire 
sale." 

Think  of  the  advertising  value  for 
the  successful  merchant. 

Sometimes,  things  don't  work  out 
right  and  there  is  no  fire.  In  that  case, 
reverse  the  sign  so  it  will  read: — 

''Sale  postponed.  Watch  for  further 
notice." 


There's  one   fly  by   night   concern 
that  deserves  a  lot  of  credit. 
That's  the  R.  A.  F. 


*     * 


I  was  down  at  the  Public  Library  a 
few  days  ago  to  get  a  book  on  How 
to  Sell.  While  I  was  looking  around, 
a  lady  came  in  and  said  she  wanted  a 
book.  "Something  Hght?"  said  the 
clerk.  She  answered: — "Oh,  I  don't 
-my  car  is  outside." 


care- 


*     * 


In  the  neighborhood  theater  where 
I  live  they  have  a  slick  way  of  getting 
the  ladies  to  take  off  their  hats.  They 
have  a  sign  that  says: — "The  manage- 
ment wishes  to  spare  elderly  ladies 
any  inconvenience.  They  are  invited 
to  retain  their  hats." 


same     language 
football    games 


People     talk    the 
wherever  you  go. 

At    Cal  -  Stanford 
they  say: — 

Giv'em   the   axe — Giv'em   the  axe. 

Over  in  Europe,  you'll  hear: — 

Giv'em  the  axis — Giv'em  the  axis. 

And  in  Washington  :— 

Giv'em  the  taxes — Giv'em  the  taxes. 


It's  going  to  be  patriotic  to  make  the 
old  car  last  a  few  years  longer. 

That's  good  news  for  photographers, 
but  not  so  good  for  our  salesmen. 

Jeeiry. 


26] 


[THE  FOCUS  for  APRIL,   1941  ] 


"^ 


A.  K.  DILDILIAN 

Complete  Art  and 

T^legative  Alteration 

Service 

339  Noriega  St.         San  Francisco 

OVERLAND  6820 


Photographers 

Write  for  1939  Catalog  and  price 
list,  genuine  oil  portraits — pastels,  or 
rebuilt  damaged  portraits. 

Convex  glass  and  portrait  frames. 

VICTOR  PORTRAIT  COMPANY 
752  '  13th  Street,  Oakland,  Calif. 


STUDIO  FOR  SALE 

In    theatre    building    on    Main 
Street.  Town  of  7,000.  Full  price 
$600.00.    Established  8  years. 
P.  O.  Box  376,  Porterville,  Calif. 


FOR  SALE 

Well  established  studio  in  Washing' 
ton  offered  for  sale  because  of  ill  health. 
Equipment  is  modern  and  ample  and 
the  price  will  be  made  right. 
Box  2454  The  Focus 


STERLING  tank  OUTFITS 

SAVE  overhead  and  operating  expense. 

That  spella  PROFITS  FOR  YOU. 

Amateur  Finishing  Outfits,  for  Roll  Film  and 

Circuit  Work. 

Large  Daily  Output.        Low  Cost.        Low  Upkeep. 

Made  of  finest  PORCELAIN  Triple-coated  Enamel. 

STERLING  PHOTO  MFG.  CO. 

BEAVER  FALLS,  PA. 


As\  your 
Dealer  for 
prompt 
shipment 
or  write  us 


2  SIZES 
12,  19 
gallons 


Water- 
jacket 
and  2  Tanks 
with 
circulating 
water  for 
temperature 
regulation. 


COMPLETE 
COMPACT 
DURABLE 

EFFICIENT 

The  best 
hy  test. 


-^ 


FOR  SALE 

Studio  located  in  residential  part  of 
Berkeley.  Equipment  is  high  class  and 
sufficient.   Rent  is  reasonable. 

Box  2391  The  Focus 


-H 


How  Are  "fou  Fixed 
For  Lamps? 


HiRSCH  &  Kaye  are  distributors 
of  lamps  for  every  purpose.  i 


[  THE  FOCUS  for  APRIL,  1941  ] 


[27 


gain  Lenses  for  the  Photographer 

(Offered  subject  to  prior  sale) 

Please  mention  the  Bargain  Page  when  ordering. 
Description  and  illustration  of  any  article  gladly  sent  on  request. 

Terms  of  monthly  payment  arranged  to  suit  your  budget. 


Lenses  not  specified  in  shutter,  are  in  barrel  mount. 


Schneider  Angulon  F6.8,  12  cm. 
lens  in  barrel;  looks  like  new. 
Bargain  Price  $45.00 

Ross  Homocentric  F6.3  lens,  61/2' 
inch  focus,  in  Acme  shutter. 

Bargain  Price  $32.50 

8!/2-inch  F4.5  B  &  L  IC  Tessar 
Lens  in  Barrel. 

Bargain  Price  $59.00 

Rodenstock  Eurynar  6!/2'inch  F5.4 
lens  in  Autex  shutter. 

Bargain  Price  $12.50 

6Vi-inch  F3.5  Cooke  Lens  in  Sunk 
Mount. 

Bargain  Price  $47.50 


Sigmar  Portrait  lens,   16'inch 
focus,  F4.5  in  Studio  shutter. 

Bargain  Price  $85.00 

Ilex  Anastigmat  Vj/^-inch  F7.5  in 
Universal  shutter. 

Bargain  Price  $16.00 

WoUensak  Verito,  soft  focus  lens, 
F4,  8%'inch. 

Bargain  Price  $29.50 

Wollensak  12l/2-inch  F6.3  Velos- 
tigmat  in  Optimo  shutter. 

Bargain  Price  $52.50 

Carl  Zeiss  Tessar  5l4-i'*ch  F4.5 
in  Compur  shutter. 

Bargain  Price  $39.50 


4%-inch  Radar  Extreme  Wide  6%-inchF4.5  Kodak  Anastigmat 

Angle   110   Degree  F16  Lens.   Will  in  Barrel.   Like  new. 

cover  5x7.  Bargain  Price  $27.50 

Bargain  Price  $27.50 

Zeiss  Tessar,  18  cm.,  F4.5  lens;  like 

Schneider  Xenar   11%'inch  F4.5  new. 

l^i^s.  Bargain  Price  $52.50 

Bargain  Price  $110.00 

Bausch  &  Lomb  Protar  VII  con- 

Steinheil     11"    F6.8     Orthostig-      vertible  lens  in  Volute  Shutter  with 

filter.    Consists  of  two  8%"'  and  two 

llx\"  elements  with  focal  length  5^, 


matic  lens  in  barrel 
Bargain  Price 


$75.00 


Cooke   6'/2"  F2.5   lens   in  barrel. 
Bargain  Price  $82.50 

Goerz  20"  F4.5  Dogmar  in  barrel. 
Bargain  Price  $85.00 

Goerz  Doppel  Anastigmat  F6.8 
of  14!/2"  focus. 

Bargain  Price $110.00 


6%,  8%  and  ll^^^  inches. 

Bargain  Price  $72.50 

Leitzs    90mm.    F4    Elmar    Tele- 
photo  for  Leica. 

Bargain  Price  $75.00 

Goerz   7"  F6.8   Dagor  in   Betax 
Shutter. 


Bargain  Price  


$59.50 


28] 


[THE  FOCUS  for  APRIL,   1941  } 


Bargains  for  the  Photograplier 

(Offered  subject  to  prior  sale) 

Please  mention  the  Bargain  Page  when  ordering 

Description  and  illustration  of  any  article  gladly  sent  on  request. 

Convenient  terms  of  payment  arranged  as  desired. 


-^ 


Sunray  No.  40  Studio  Lamp,  dc 

signed  for  2  No.  4  flood  bulbs  or  two 
1 ,000'watt  T  20  lamps.  Has  high,  low, 
and  medium  selective  switch,  diffusion 
screen  and  side  wings.  Mounted  stand 
can  be  elevated  to  10  feet. 

Bargain  Price  $37.50 

Beattie  Automatic  Twin  Arc 
Lamp  on  holding  stand  with  casters. 

Regular  ampere  and  no  special  wiring 

will  be  needed  on  the  average  circuit. 

Here  is  an  excellent  proofing  lamp. 

Bargain  Price  $22.50 

Johnson  U  19  Ventlite  and  stand. 
Cabinet  measures  24  x  19  x  14.  Dc 
signed  for  No.  4  flood,  1,000'watt,  or 
1,500'watt  lamp  and  mounted  on 
7'foot  studio  stand. 

Bargain  Price  $44.50 

Mendelsohn  Universal  Synchro- 
nizer, in  good  condition. 

Bargain  Price  $14.50 

8    X    20    Corona    View   Camera, 

with  22"  bellows  and  one  film  holder 
supplied  with  1 4]/i^  Goerz  Dagor  lens 
in  barrel. 

Bargain  Price  $150.00 

Century  No.  2  Sliding  Ground 
Glass  Carriage  with  one  8x10  back 
and  one  5x7  back.   Like  new. 

Bargain  Price  $49.50 

10  X  12  X  5  Sterling  White 
Enamel  Hypo  Tank.  Perfect  condi' 
tion. 

Bargain  Price  $4.75 


91/2  X  171/2  X  42"  Stoneware 
Tank  without  bottle  drain. 

Bargain  Price  $12.50 

9y2  X  17 1/2  X  42"  Stoneware 
with  top  and  bottle  outlet. 

Bargain  Price  $15.00 

Pair  of  14"  Condensers  in  mount 
with  8x10  and  5x7  negative  carrier 
and  ground  glass  between  lens. 

Bargain  Price  $49.00 

5  gallon  clear  glass  demijohn 
bottles. 

Bargain  Price 75c  each 

Tw^o  "Wood  Trays,  15  x  I6Y2  x 
2!/2.  One  for  Hypo  and  the  other  for 
developer. 

Bargain  Price $1.00  each 

Studio  Stand  for  lighting  equip' 
ment.    7'foot  height. 

Bargain  Price  $5.50 

Two  Wire  Posing  Stools,  each  one 
foot  high. 

Bargain  Price 95c  each 

One  20"  diameter  Lighting  Re- 
flector, designed  for  4  No.  1  flood 
lamps  around  the  sides  and  1  No.  2 
flood  in  the  center.  Mounted  on  7!/2' 
foot  studio  stand. 

Bargain  Price  $7.85 

Folding  Studio  Lens  Shade,  com' 
plete  with  tan  velvet  and  designed  to 
be  used  with  front  of  studio  cameras. 

Bargain  Price  $1.50 


[THE  FOCUS  for  APRIL,   1941  ] 


[29 


-«- 


Bargaies  for  the  Photographer 

(Offered  subject  to  prior  sale) 

Please  mention  the  Bargain  Page  when  ordering 

Description  of  iUustration  of  any  article  gladly  sent  on  request 

Convenient  terms  of  payment  arranged  as  desired. 


8x10  Ansco  Box  Printer,  with 
4  lamps,  pilot  light  and  plate  glass. 
No  masks   are   included.    Looks   like 

new. 

Bargain  Price  $26.50 

F  &  S  Vignetter  in  good  condition. 
Designed  for  studio  cameras. 

Bargain  Price  $6.50 

8  X  10  Wratten  Saf elite  Lamp 
No.  1. 

Bargain  Price  $7.50 

Baby  Posing  Chair.  Can  be  ad- 
justed to  any  height. 

Bargain  Price  $3.50 

Cirkut  Print  Frame.  Can  be  used 
with  7"  X  36"  paper.  Complete  with 
glass. 

Bargain  Price  $4.00 

10"  Metal  Print  Trimmer.  Fine 
condition. 

Bargain  Price  $9.75 

B  &  H  Ground  Glass  Motion 
Picture  Screen,  401/2  x  30J/2.  Suit' 
able  for  use  as  a  translucent  screen. 

Bargain  Price  $2.50 

Sterling    Commercial    Water 
Jacket  for  8  x   10  individual  tanks. 
Bargain  Price  $9.50 

5x7  Dallon  Developing  Tanks, 
with  capacity  of  6  films  each. 

Bargain  Price  $6.50 

H.  &  K.  Focusing  Cloth.  36  x  48. 
Bargain  Price 75c  each 


Art  Reaves  Twin  Reflector  Out- 
fit, with  12'ft.  aluminum  stand.  Two 
11"  adjustable  reflectors  or  cross  bar. 
Designed  for  No.  1  or  No.  2  flood 
lamps. 

Bargain  Price  $24.50 

Beattie  Marguerite  Arc  Spot 
Light,  complete  with  4  masks  for 
creation  of  figured  backgrounds,  and 
mounted  on  caster  stand.  One  of  the 
finest  spots  ever  made. 

Bargain  Price  $56.25 

Beattie  Odetta  Arc  Lamp  (Twin 
Arc),  with  automatic  carbon  feed. 
Uses  J/2''  carbons  and  requires  circuit 
of  35  amperes  or  more.  Actually 
burns  much  less  after  starting.  Re 
flector  is  42"  wide  and  includes  dif' 
fusion  curtain.    Looks  like  new. 

Bargain  Price  $65.00 

Beattie  Arc  Hi  Lite  Spot  Lamp, 

on  caster  stand,  so  named  because  it 
can  be  raised  to  8  feet.    Requires  no 
special  wiring.    Looks  like  new. 
Bargain  Price  $39.50 

Sunray    No.     10    Jr.    Lamp,    on 

7'foot  folding  stand.  Designed  for 
two  No.  1  flood  lamps  and  equipped 
with  bright  and  dim  selective  switch. 

Bargain  Price  $9.50 

Silvered  Motion  Picture  Wall 
Screen,  8x8  feet,  of  roller  type,  in 
metal  case. 

Bargain  Price  $7.50 

Sodium     Sulphite     Champlin     in 

5 'lb.  amber  glass  bottles  with  large 
opening  and  screw  top. 

Bargain  Price 90c  each 


30} 


[  THE  FOCUS  for  APRIL,   1941  } 


Bargains  for  the  Photograplier 

(Offered  subject  to  prior  sale) 

Please  mention  the  Bargain  Page  when  ordering 

Description  and  illustration  of  any  article  gladly  sent  on  request. 

Convenient  terms  of  payment  arranged  as  desired. 


B  &  L  8  X  1 0  Projection  Printer. 

Automatic  focusing.  This  is  a  border 
printer  and  designed  with  Cooper' 
Hewitt  M  2  or  can  be  remodeled  by 
us  with  a  number  of  smaller  lamps. 
Requires  a  7%"  lens,  which  is  not  fur' 
nished,  nor  is  the  Cooper-Hewitt 
lighting  equipment,  and  is  priced  very 
low. 

Bargain  Price  $19.50 


Two  16  X  20  Display  Cases,  with 
glass  door  and  lock. 

Bargain  Price  $4.50  each 


Victor  Flash  Bags,  hanging  type 
for  use  with  powder  bags  and  pro- 
tected by  treatment  with  a  fire-retard- 
ent  carrying  case,  and  so  wired  that 
one  or  more  bags  can  be  used  as  a 
unit. 

Bargain  Price  $7.50  each 


Haldorson  Portable  Twin  Arc 
Lamp,  complete  in  case,  and  measures 
14!/2  X  11/2  X  5!/2"  thick.  Furnished 
without  stand. 

Bargain  Price  $12.50 


Tubular  Steel  Stand  for  lighting 
equipment.   Maximum  height  15  feet. 

Bargain  Price  $9.25 

Hauff  Amidol  in   1-lb.   bottles. 
Bargain  Price  $5.50  each 


8xl0to5x7  Studio  Camera 
Back. 

Bargain  Price  $6,50 

16"  Horseshoe  Wringer. 
Bargain  Price  $7.50 

18''  Horseshoe  Wringer. 
Bargain  Price  $8.50 

No.    3    Ideal    Print    Washer    for 

11x14  and  smaller  prints. 

Bargain  Price  $6.50 

16  X  20  X  6  Sterling  White 
Enamel  Hypo  Tank. 

Bargain  Price  $8.50 

Background  Carrier,  with  double 
swinging  frame  and  mounted  on  roll- 
ers. Measures  46  x  iV/z.  Lower 
frame  measures  46  x  54.  This  is  com' 
plete  with  white  reflecting  material 
and  used  for  reflecting  purposes. 


Bargain  Price 


$6.50 


Haloette  Attachment  for  8  x  10 
Elwood  Enlarger.  We  have  a  few  of 
these  left  in  stock,  and  there  will  be 
no  more  when  sold.  This  attachment 
permits  you  to  readily  obtain  clean' 
cut  white  backgrounds  at  present  or 
any  future  printing  of  any  negative. 

Bargain  Price  $10.00 

Beattie  Home  Portrait  Brite  Lite 
Reflector  on  folding  stands  with  car' 
rying  case.  Surface  is  covered  with 
shimmery  silver  leaf. 

Bargain  Price  $18.50 


^m 


'imm 


KODATRON  SPEEDLAMP  FLASH 


Made  ojLltU  2i-lncA  le^U  cU  fl64  In  ^jso  000  iecx^^id 


I: 


rive — the  small  stop  gh'es  ample  depth — 
■'i  blowing  hair — the  intense  light 
:  - :  ? :  ■  All  erf"  these  are  decided  ad\'an' 
:  :  ;:„::^^raphy.  Models  are  caught  in 
^.  ::ve  is  assured  widi  ev'er>"  exposure — 


CONVENIENCE    AND    ECONOMY    OF     OPERATION 

The Kodatrom  Sreec. .  1- /;  i  ...  :    :  :     .5     .  ::  3fover  •.:■:':  1.- 5 r.es,  no  special  wiring 


is  lequDied,  all  : 

within  dieflas^r. 

Kodatroo  Sfr: 

i&inch  leflectc: 

Kod2tr9r:  Fli 


, :  rjonization  is  simple.  A  50'watt  lamp 
::.:  :^ilance  on  the  subject. 

•  c:  unit,  one  Kodatron  Flash  Tube, 

-  ::.z:-::^^z  :rrd  $400 

30 


Deftcn'pfTve  circuiar  on  re-qu-est 


EASTMAN  KODAK  COMPANY,  ROCHESTER,  N.  Y. 


FOCUS 


Z^T'Z.ZILZ  jr  3rd: 


XT      a^ 


^    X 


^fift 


int 


'*>     '     ^ 


'**y- 


WHM  PICTURES 
MU  1  STORY  TO  TELL 

r^  OR  those  pictures  where  imagination, 
artistry  and  the  highest  degree  of  tech- 
nical skill  must  be  combined — whether 
they  are  to  illustrate  a  story,  an  article  or 
the  advantages  of  a  certain  product — you 
want  to  use  the  photographic  materials 
upon  which  you  can  depend  for  the  fullest 
expression  of  your  abilities. 
Among  such  pictures,  more  often  than  not, 
you  will  find  those  that  are  particularly 
outstanding  are  taken  upon  a  Defender 
Film — such  as  Defender  XF  Pan,  long  a 
standard  for  quality — and  reproduced 
upon  Defender  Velour  Black,  a  projection 
paper  that  is  noted  for  its  long  tonal  range, 
its  rich  transparent  blacks  and  sparkling 
whites.  Ask  your  dealer,  or  write  for 
complete  literature. 


DEFENDER  PHOTO  SUPPLY  CO.,  lU. 

ROCHESTER,  NEW  YORK 


THE  FOCUS 


Prepared   and   Published 
Monthly' 


In  the  Interest  of  the 
Photographic  Industry 


By  HiRSCH  fe?  IC^YE 
239  Grant  Avenue.  San  Francisco 

The  Largest  Independently  Owned  Complete  Photo  Supply  House  in  the  West 


Vol.  XVII 


MAY,   1941 


No.  5 


-»- 


mTRODUCIHG— 

Richard  Harlan 
Ball  .  .  . 

Mr.  Ball  was  bom  in 
McDonald,  Kansas.  His 
father,  who  today  has  a 
studio  in  Corvallis,  Ore' 
gon,  was  at  that  time 
despatcher  for  the  Bur- 
lington Railroad,  but 
showed  increasing  interest  in  photog' 
raphy.  He  started  several  studios 
throughout  Kansas  and  Nebraska, 
which  in  time  prospered  to  the  point 
where  he  resigned  from  the  railroad. 
His  mother  was  a  school  teacher  in 
Kansas,  and  took  an  active  interest  in 
the  studios.  Meanwhile,  she  saw  to 
it  that  her  six  boys  received  an  edu' 
cation,  resulting  in  the  following  ca- 
reers. College  two,  doctors  one,  wheat 
ranchers  two  and  photographer  one. 
It's  the  last  one  we're  telling  about 
this  month. 

The  family  lived  in  Nebraska  until 
Richard  was  ten.  The  family  moved 
to  Oregon,  locating  at  Corvallis,  where 
the  father  purchased  a  studio  so  as  to 
educate  the  boy  at  the  college.  Rich- 
ard attended  Hill  Military  Academy 
in  Portland,  where  he  excelled  in 
sports,  especially  football  and  base- 
ball. At  this  point  he  gave  up  a  pre- 
vious decision  to  study  medicine  and 
be  a  photographer  like  his  dad.  At  a 
previous  time,  he  had  thought  he 
would  like  to  be  a  surgeon  or  an  avia- 
tor.    He    actually   operated    a    flying 


school,  which  he  sold  when  he  decided 
on  photography.  Why  not?  From  the 
day  he  first  learned  to  walk,  his  photo- 
graphic research  took  him  into  daddy's 
dark  room,  where  tiny  finger  prints 
left  their  mark  of  approval  on  wet 
negatives.  Trays  were  upset  to  ascer- 
tain their  contents  and  a  rather  thor' 
ough,  if  disconcerting,  juvenile  inves- 
tigation was  made. 

Today,  he  has  one  studio  in  Astoria, 
Oregon.  Until  recently,  he  had  three. 
He  prefers  to  photograph  men  and 
babies.  He  is  a  member  of  the  Elks, 
Kiwanis,  Moose,  Chamber  of  Com- 
merce, and  the  Eagles.  His  wife  is 
quite  a  help  to  him  in  the  studio.  He 
owns  his  home,  where  he  is  happy  with 
his  children  two,  or  are  there  now 
three?  He  has  a  beautiful  garden  as 
a  result  of  his  love  of  the  home. 

Fishing  is  his  hobby.  Imagine  can- 
ning 270  pounds  of  salmon  to  be  sent 
to  friends  as  a  Christmas  gift!  He 
hopes  to  soon  have  a  cabin  cruiser, 
large  enough  to  take  the  family  on 
weekend  fishing  trips.  Photographers 
planning  a  fishing  trip  will  now  know 
who  to  ask  for  authentic  information. 


The  man  who  trusts  men  will  make 
fewer  mistakes  than  he  who  distrusts 
them. — Cavour. 


To  stumble  twice  against  the  same 
stone  is  a  proverbial  disgrace. — Cicero. 


4] 


[THE  FOCUS  for  MAY,   1941  } 


-4- 


N 


OW  is  the  time  to  exceed  all  your 
previous  marks  as  an  artist,  to  mount  your  photo- 
graphs in  the  best  quality  of  folders  that  you  can 
obtain  and  to  charge  for  your  work  upon  a  basis 
which  will  yield  you  a  fair  profit.  Your  customers 
quickly  sense  the  cheap  and  the  shoddy — Give 
them  quality  and  they  will  pay. 


Gross  Mounts  have  all  the  features  which  are 
necessary  to  win  public  approval. 


THE  GROSS  PHOTO  SUPPLY  CO. 

MANUFACTURERS  /  TOLEDO,  OHIO 

Canadian  Agents:  W.  E.  Booth  Company,  Limited,  Toronto,  and  Montreal 


[  THE  FOCUS  for  MAY,   1941  ]                                               [  5 
^ 


For  Faster  and  More  Efficient 

Lenses 

SOME  time  ago,  scientists  at  Massachusetts  Institute  of  Technology  developed 
a  practical  process  for  producing  so-called  ''invisible"  glass  by  coating  the 
surface  of  any  optical  element  with  a  suitable  film  one-fourth  of  a  wavelength 
of  light  in  thickness.  The  light  usually  reflected  from  that  surface,  no  matter 
how  good  the  glass  on  the  surface  may  be,  is  reduced  from  about  4%  to 
about  !/2%. 

The  technique  employed  by  the  scientists  at  Massachusetts  Institute  of  Tech- 
nology was  to  evaporate  a  suitable  fluoride  in  a  high  vacuum.  The  fluoride  vapors 
emanating  in  straight  lines  condensed  on  the  surface  of  the  element  to  be  coated 
and  are  subsequently  hardened.  The  contribution  of  the  scientists  was  that  of 
developing  a  process  which  produced  films  hard  enough  to  be  practical.  Up  to 
the  time  of  the  development  of  this  process  there  had  been  several  methods 
developed  for  obtaining  films  of  the  proper  thickness  and  reflected  index.  How- 
ever, the  films  so  obtained  were  so  delicate  that  they  could  be  blown  off. 

The  contribution  of  National  Research  Corporation,  operated  under  license 
from  the  basic  Cartwright  and  Turner  patents,  has  been  to  reduce  the  original 
process  to  a  state  where  commercial  production  is  feasible. 

In  essence,  coating  the  elements  of  an  optical  system  does  two  things.  First, 
it  increases  the  transmission  of  the  system  by  reducing  the  amount  of  light  lost 
through  surface  reflection.  For  instance,  in  a  system  composed  of  ten  elements 
in  which  twenty  surfaces  were  coated,  the  overall  transmission  would  be  in- 
creased from  about  46%  for  the  uncoated  system  to  about  90%  for  the  coated 
system,  a  relative  increase  of  almost  100%  in  the  amount  of  hght  passed  by 
the  system. 

Internal  reflections  within  an  optical  system  set  up  a  diffused  light  within  the 
system  which  tends  to  form  a  background  intensity  below  which  it  is  impossible 
to  distinguish  objects.  For  instance,  if  you  are  attempting  to  take  a  picture  of 
a  very  highly  lighted  object,  enough  internal  reflections  may  be  set  by  that  highly 
lighted  object  so  as  to  prevent  seeing  the  image  of  low  intensity  somewhere  else 
in  the  picture.  By  coating  the  elements  of  the  camera  lens,  the  intensity  of  the 
diffused  background  illumination  would  be  reduced,  thus  increasing  the  latitude 
of  the  camera  lens. 

What  appeals  most  to  commercial  photographers  is  the  increase  in  speed  and 
definition,  and  the  higher  contrast  which  coating  gives  a  lens.  By  decreasing 
internal  ''flare''  he  can  take  pictures  closer  to  the  sun  or  to  other  brilliantly  illu- 
minated objects  without  having  troublesom.e  images  appear  on  his  negative. 
Coating  tends  to  increase  the  color  sensitivity  of  the  camera  lens  and  hence  is 
of  importance  to  the  color  photographer. 

See  advertisement  on  page  20. 


llotv/  im  SERIES,,, 

EXTREME  WIDE  kmii  \m. 


3^2  INCH  FOCUS  SERIES  Ilia 


fl2.5 


T  F  you're  a  4  x  5  camera  user  you'll  want  this  Series 
Ilia  lens — for  it  combines  satisfactory  speed, 
extreme  angle  and  reserve  covering  power — all  at 
moderate  price.  Ideal  for  work  in  limited  space  re- 
quiring a  short  focus  lens,  this  Extreme  Wide  Angle 
Velostigmat  covers  a  90°  angle.  Good  definition  at 
full  aperture.  Stopped  down  has  excellent  depth  of 
focus  with  bristling  sharpness. 
Ideal  for  banquets.  See  for  your- 
self. The  Series  Ilia  Extreme 
Wide  Angle  is  also  available  in 
longer  focal  lengths  for  larger 
plates. 


t^  TTl     1 


WOLLENSAK  OPTICAL  CO 

ROCHESTER,  N.  Y. 


^^ 


[  THE  FOCUS  for  MAY,   1941  ]                                              [7 
_ ^— 


YOU 


as  a  photographer 
as  a  business  man 
as  an  individual 


owe  it  to  yourself  to  investigate  The  Photographers'  Asso- 
ciation of  America  and  what  it  can  do  for  you.  Whether 
or  not  you  beHeve  in  trade  associations;  whether  or  not 
you  care  to  join  with  other  photographers  for  the  better' 
ment  of  the  profession;  whether  or  not  you  think  that 
associations  are  only  a  racket  for  the  purpose  of  collecting 
dues  (as  some  do),  it  costs  you  only  a  penny  postcard  to 
find  out. 

We  would  like  to  send  you  our  latest  booklet  explaining 
in  detail  the  many  services  we  offer — not  a  list  of  things 
we  hope  to  do  or  plan  to  do  some  day,  but  of  what  we  are 
actually  doing  now.  There  is  no  obUgation  involved,  and 
whether  you  decide  to  join  with  us  or  not  is  strictly  up  to 
you.  If  you  were  offered  a  bargain  in  a  lens  or  apparatus, 
you  would  at  least  listen  carefully  and  think  it  over.  We 
offer  you  a  bargain  in  services  and  in  insurance  for  the 
future  of  your  studio  that  you  cannot  get  anywhere  else, 
and  tangible  benefits  that  would  otherwise  cost  several 
times  what  we  ask  in  dues. 

Drop  us  a  postcard  today  and  write  on  it :  "Send  me  your 
membership  booklet.''  They  may  prove  to  be  the  five  most 
profitable  words  you  ever  wrote. 


The  Photographers' Association  of  America 

520  Caxton  Building,  Cleveland,  Ohio 


Hirsch  &  Kaye  are  glad  to  donate  this  space  to   the  Association  because  they  believe 

in   the   value   the   wor\   the   P.   A.   of  A.   is   doing,   and   l^now   that   every   professional 

photographer  will  find  membership  a  profitable  investment. 


-§- 


[THE  FOCUS  for  MAY,   1941  } 


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[  THE  FOCUS  for  MAY,   1941  ]                                              [  9 
^ 


Wabash  Superflood  Bulbs  Get 
New  Lease  on  Life 

WITH  the  transfer  of  the  manufacture  of  Superflood  bulbs  to  Wabash's 
recently  acquired  Birdseye  Lamp  Division,  where  new  improvements  are 
constantly  being  developed,  comes  the  announcement  that  the  useful  life  of  the 
Wabash  Superflood  bulbs  has  been  materially  increased. 

Through  the  perseverance  of  its  engineers,  the  life  of  the  No.  1  Superflood 
has  been  stepped  up  from  its  previous  life  span  of  two  hours  to  a  new  total  of 
three  hours,  and  the  No.  2  Superflood,  which  normally  lasted  six  hours,  is  now 
good  for  at  least  eight  hours! 

Besides  this  increase  in  life,  tests  at  the  Wabash  laboratory  have  shown  that 
these  new  long-life  bulbs  maintain  their  efficiency  much  better  than  their  pred' 
ecessors.  The  usual  tendency  of  floodbulbs  to  lose  a  considerable  amount  of  their 
light  output  after  prolonged  use,  has  been  minimized,  with  the  result  that  the 
new  bulbs,  in  addition  to  lasting  longer,  also  have  a  more  efficient  life.  There 
will  be  no  increase  in  the  price  of  these  bulbs. 


H- 


Pliofilm  Mittens 


YOU'LL  never  again  process  film  with  bare  hands  .  .  .  once  youVe  tried 
Photographic  Mittens.  They  are  made  from  a  gossamer-like,  transparent 
material  that  is  water-proof  (also  chemical-proof)  and  unbelievably  tough;  yet 
so  thin  it  permits  negatives  to  be  handled  about  as  readily  as  with  the  bare  hands. 
Thus,  with  Photographic  Mittens  you  can  do  all  your  processing  without  even 
moistening  your  hands  .  .  .  and  because  they  are  cut  long  and  full,  your  shirtcuffs 
and  wrist  watch,  too,  are  protected  from  the  chemicals  and  dyes. 

Another  feature  which  photographers  everywhere  are  enthusiastic  about  is 
the  fact  that  Photographic  Mittens  give  full  protection  to  the  negatives.  For  you 
eliminate  all  possibility  of  finger  marks  and  scratches  from  finger  nails,  when 
negatives  are  processed  with  these  mittens. 

And  the  mittens  are  strong  and  durable  .  .  .  thanks  to  the  unusual  toughness 
of  Pliofilm.  They  can  take  plenty  of  abuse,  and  no  job  is  too  tough.  They  will 
give  you  long,  satisfactory  service  .  .  .  providing  complete  protection  at  negli- 
gible cost. 

PRICE  PER  PAIR    25^ 

Package  of  4  pairs  $1.00 

Pliofilm  Mittens  are  further  recommended  for  numerous  activities 
when   the   protection   of   hands   is   important,   such   as     .      .      . 

PAINTING  DISH  WASHING 

GARDENING  CAR  POLISHING 

WINDOW  WASHING  DRIVING,  etc.,  etc. 


10  }                                          [THE  FOCUS  for  MAY,   1941  } 
^ 


New  Wabash  Heat  Lamps  Dry 
Negatives  by  Infra -Red 

ANEW  way  of  speed  drying  negatives  with  infra-red  heat  energy,  is  pro- 
vided by  the  new  ''sealed-silver''  heat  lamp  made  by  the  Wabash  Photo- 
lamp  Corporation.  The  lamp,  which  transmits  heat  by  radiation  of  infra-red 
rays,  has  its  own  built-in  reflecting  unit  in  the  form  of  a  solid  pure  silver  lining 
sealed  inside  the  bulb.  This  permits  concentration  of  its  radiant  heat  energy 
exactly  where  wanted,  and  eliminates  the  need  for  a  separate  reflector. 

The  infraTcd  heat  radiations  the  lamp  develops  have  uncanny  penetrating 
abihty.  When  directed  at  a  wet  negative,  they  penetrate  through  to  the  base 
of  the  film  and  start  the  drying  process  from  within,  thus  cutting  down  drying 
time  to  a  mere  fraction  of  the  former  time. 

In  use,  the  wet  negative  is  suspended  between  two  Birdseye  heat  lamps  placed 
about  two  feet  apart.  An  electric  fan  is  then  placed  behind  the  negative,  as 
shown  in  photo  on  front  page,  to  send  a  flow  of  air  across  the  path  of  the  rays 
on  each  side  of  the  film.  With  this  set-up  the  film  will  be  bone-dry  in  from 
lYz  to  2  minutes. 

Old  negatives  that  have  been  ruined  by  watermarks  caused  by  improper 
drying,  can  be  restored  by  resoaking  them  for  about  30  minutes  in  a  suitable 
''wetting''  solution,  rinsing  them  in  water,  and  then  drying  with  radiant  heat 
lamps.  The  lamps  can  also  be  used  in  the  same  manner  for  drying  photographic 
prints,  and  in  many  commercial  applications  such  as  for  drying  photographic 
solutions  painted  on  glass.  During  the  hot  summer  months  especially,  when 
solutions  practically  will  not  dry  at  all  unless  in  an  air-conditioned  room,  infra- 
red lamps  do  the  work  in  a  few  minutes. 

In  all,  three  new  Birdseye  infra-red  lamps  are  announced.  Two  are  clear, 
for  use  with  standard  reflectors,  but  the  third  is  the  sealed-silver  type.  All  are 
guaranteed  for  6,000  hours  average  life. 

"Sealed-Silver" 
Description  Heat  Lamp 

Watts 250 

Volts 105-120 

Bulb RE40 

Base Med.  Skirted 

Maximum  Overall  Length 6!/2"  • 

Burning  Position Any  * 

Standard  Package  Quantity 12 

List  Price $1.60 


Large  Clear 
Heat  Lamp 

Small  Clear 
Heat  Lamp 

250 

250 

105-120 

105-120 

PS30 

G30 

Medium 

8" 

Any 

60 

Medium 

6/8" 

Any 

24 

$.85 

$1.00 

[  THE  FOCUS  for  MAY,   1941  ] 


[11 


-4- 


Victor  Display  Cards 

We  are  able  to  offer  our  readers  at' 
tractive  display  cards  that  should  result 
in  increased  sales  of  Victor  lighting 
equipment.  These  cards  are  designed 
to  permit  display  of  the  popular  No.  60 
reflector,  a  supply  of  which  should  be 
on  hand  to  back  up  the  display. 

The  Victor  ''60''  Regular  Clamp- 
on  Model  has  lO-inch  reflector,  6J/4 
inches  deep,  frosted  inside  and  out; 
adjustable  tension  frictionball  swivel 
on  strong  spring  clamp  with  rubber 
covered  grips;  lO-foot  rubber  cord  and 
plug.  Socket  switch  has  heatproof 
push  tips. 
Victor  No.  60 $1.95 

Order  your  reflectors  and  card  today. 
^ ♦.♦ >k. 

T «.> T 

Adapta-Lamp  No.  64 

This  is  the  latest  Victor  product  and 
is  a  new  and  less  expensive  Adapter 
and  reflector  for  converting  regular 
Edison  photo  flash  units  or  synchro' 
nizers  to  a  bayonet  base  toeether  with 
an  efficient  reflector  for  GE  No.  5, 
Wabash  No.  25,  and  G.E.S.M.  Bulbs. 
This  unit  is  similar  to  Victor  No.  67 
Adapt'O'Flector  but  without  the  ejec 
tor  and  with  smaller  (414)  reflector.  It 
is  priced  at  $1.00. 


To  a  Wife 

We  have  had  our  little  sorrows, 
We  have  known  our  little  pain; 

We  have  had  our  dark  tomorrows, 
Had  our  sunshine  after  rain. 

But  the  worst  of  all  our  losses, 
Loyal  comrade  of  my  heart, 

We  have  found  the  little  crosses 
That  we  tried  to  bear  apart! 

Care  we  jointly  bore  proved  blessing; 

Care  each  bore  alone  proved  plight — 
Till,  with  humbly  frank  confessing, 

Each  returned  to  each  for  light; 

Till  we  learned  the  law  unfailing 
That  controls  our  happiness : 

Prayer  and  tears  are  unavailing, 
Prayed  or  shed  in  selfishness. 

Then,  though  bleak  or  blithe  the 
weather, 

Be  the  landscape  gray  or  green, 

Let  us  cling  so  close  together 

Not  a  care  can  creep  between. 

STRICKLAND  GILLIAN. 


How  Many  Photographers  Are  There? 

According  to  a  1941  review  of  a  well  known  and  dependable  national  mailing 
list,  the  number  of  people  or  institutions  engaged  in  various  photographic 
activities  offers  an  interesting  study.  In  round  numbers,  the  following  is 
submitted : 

Portrait  photographers  12,300 

Commercial  photographers 7,600 

Portrait  and  Commercial  Combined  (duplications  eliminated)  15,700 

Photo  Finishers  5,650 

Portrait,  Commercial  and  Photo  Finishers  (duplications  elim' 

inated)  17,250 

Illustrative  and  Advertising 1,600 

Industrial  Photographers 600 

Recognized  Photo  Supply  Dealers 2,730 

News  and  Press  Photographers 1,600 

Photostat,  Rectigraph,  etc 1,000 

Blue  Printers 700 


12  }                                              [  THE  FOCUS  for  MAY,    1941  ] 
^ 


General  Electric  Announces  Midget 

Focal  Plane  Photoflash 

Lamp,  No.  6 

ANEW  tiny  focal  plane  photoflash  lamp — same  size  as  GE's 
mighty  midget  No.  5  and  the  recently  introduced  speed 
midget  (SM) — has  just  been  announced  by  General  Electric's  lamp 
department  at  Nela  Park,  Cleveland. 

Full  name  given  to  this  latest  midget  flash  bulb  is  O'E  Ma2;da 
Focal  Plane  Photoflash  Lamp,  No.  6.  It  has  a  list  price  of  15  cents. 

Outstanding  features  and  essential  technical  data  of  the  new 
''No.  SIX''  are  as  follows:  A  Bll  bulb  filled  with  shredded  foil; 
a  single  contact  bayonet  base;  light  output  rated  at  16,000  to  18,000 
lumen  seconds;  and,  500,000  peak  lumens. 

As  in  the  case  of  the  other  two  G-E  midget  photoflash  lamps,  the 
new  No.  6  permits  use  of  smaller  and  more  efficient  reflectors  than 
has  been  possible  with  the  larger  Mazda  photoflash  lamps.  Time" 
light  characteristics  of  the  new  lamp's  flash  are  such  that  it  may 
take  the  place  of  the  present  focal  plane  flash  bulb  No.  31  in 
many  cases. 

The  flash  of  the  new  lamp  has  an  effective  duration  of  approxi" 
mately  0.030  second.  Accordingly,  the  lamp  may  be  synchronized 
with  the  great  majority  of  focal  plane  cameras  in  use  up  to  and 
including  the  2I/4X3I/4  size.  For  best  results  some  small  focal  plane 
cameras  may  require  the  longer  flash  duration  of  Photoflash  lamp 
No.  3 1 .  Employed  in  an  efficient,  well^designed  reflector  (the  same 
as  used  with  No.  5  and  Type  SM  photoflash  lamps),  the  new  No.  6 
lamp  gives  an  exposure  approaching  that  obtained  with  larger  focal 
plane  photoflash  lamps. 

Development  of  the  focal  plane  No.  6  permits  photographers  to 
'Virtually  hold  in  the  palm  of  one  hand"  a  trio  of  midget  G-E  flash 
bulbs,  simplified  ammunition  designed  to  satisfy  the  countless  needs 
of  the  growing  army  of  flash  photographers  and  the  wide  assortment 
of  equipment  used  in  shooting  pictures. 

As  fast  as  new  lamps  become  available,  Hirsch  &  Kaye  will 
have  them. 


[THE  FOCUS  for  MAY,   1941  ] 


[13 


Electronic  Timer  SS*^     ^„  Z^^,„  //^/ 

(^LJicL  uou  hnoiv  tnut .  •  • 


THE  ELECTRONIC  TIMER  is  a 
scientifically  accurate  print  tim- 
ing instrument  especially  designed  for 
photographic  work  in  contact  printing 
and  enlarging.  It  is  composed  of  an 
electronic  tube  (similar  to  those  used 
in  a  radio  set)  and  a  series  of  con- 
densers and  resistances  which  control 
the  period  of  time  the  electric  current 
passes  through  it.  With  the  exception 
of  a  small  relay  it  is  unlike  other  print 
timing  devices  in  that  it  has  no  mov- 
ing parts,  no  synchronous  motor,  no 
springs,  no  parts  to  wear  out  or  get 
out  of  order.  It  is  entirely  electronic 
and  completely  universal — working  on 
both  AC  and  DC.  It  is  silent  in  oper- 
ation and  has  no  vibration.  It  is  housed 
in  an  attractive  ''crackle  finish"  steel 
cabinet  with  side  ventilators  and  an 
impressive  bakelite  panel  containing 
the  essential  time  selector  dial,  right 
and  left  operating  knobs  each  with  its 
position  markings  etched  in  white  into 
the  panel.  On  one  of  its  sides  is  the 
electric  cord  to  be  plugged  into  an 
electric  line  and  an  outlet  for  the  en- 
larger  or  printer  plug.  A  ruby  pilot 
light  indicates  whether  the  timer  is  on 
or  off.  The  timing  range  runs  from 
one  to  fifty  seconds.  Although  the  dial 
,  only  shows  the  scale  to  run  to  twenty- 
five  seconds,  it  is  possible  to  obtain  fifty 
seconds  by  merely  throwing  the  left- 
hand  operating  knob  to  the  ''2x"  po- 
sition. 

With  this  Electronic  Timer  it  be- 
comes possible  to  make  one  or  one 
hundred  prints  from  the  same  nega- 
time — each  identically  exposed.  At  all 
times  the  Timer  is  under  positive  con- 
trol. It  may  be  turned  off  at  will  even 
though  an  exposure  had  already  been 
started. 

Convenient  to  handle  (weighing 
lYl  pounds),  scientifically  accurate, 
eliminating  clock-watching  and  free- 
ing the  photographer's  hands  the  Elec- 
tronic Timer  is  an  important  adjunct 
in  every  photographer's  darkroom. 
Price,   $12.50 


For  a  small  investment  of  ten  cents, 
you  can  do  away  with  the  annoyance 
of  slipping  tripods?  One  of  our  cam' 
era  fans  writes  that  he  buys  three  rub- 
ber crutch  tips  at  the  five-and-ten-cent 
store  (three  for  a  dime,  probably)  and 
slips  one  over  each  leg.  It  works  nicely 
with  him.   It's  worth  passing  on. 

Ton  can  save  a  badly  fogged  nega' 
tive?  Use  that  negative  to  make  a 
positive.  Do  this  on  process  film.  Then 
from  that  positive  print  a  negative — 
on  process  film  also.  ''Some  of  the 
world's  worst  negatives  have  produced 
good  prints  by  this  method,"  writes  a 
dealer.   Thanks  for  the  tip. 

There's  an  easy,  convenient  way  to 
straighten  freshly  mounted  prints?  In- 
stead of  hunting  all  over  the  place  for 
an  encyclopedia  or  a  generous  sized 
dictionary,  just  take  some  of  your  gal- 
lon jugs  and  fill  them  with  water.  A 
one-gallon  jug  filled  with  water  puts 
about  a  ten-pound  weight  on  your 
print.  Use  about  four  or  five  of  these; 
and  if  the  next  day  your  prints  aren't 
pat,  we'll  all  be  surprised. 

It's  a  good  idea  to  \eep  ammonia  and 
hydrochloric  acid  away  from  each 
other — in  separate  rooms,  preferably? 
The  fumes  of  both  these  solutions  es- 
cape easily  and  form  a  film  of  ammo- 
nium chloride  on  practically  every- 
thing in  the  room. 

Ton  can  help  avoid  dust  in  the 
dar\room?  Avoid  using  materials  that 
spread  lint  over  everything.  Turkish 
towels,  for  instance,  have  an  endless 
amount  of  lint.  Use  linen  towels  in- 
stead. Choose  working  clothes  with 
the  least  amount  of  lint — avoid  wool, 
flannel,  etc.  Lean  towards  linen,  cot- 
ton and  similar  materials  with  less  lint. 

r — v> — ^ 

Tyler  McHugh  has  purchased  the 
studio  of  Maurice  Koch  at  Grass  Val- 
ley. The  original  name,  Maurice  Pho- 
tographer, with  the  name  of  the  new 
owner,  will  be  continued.  Mr.  Koch 
has  taken  over  Sandy's  (Service  with 
a  Smile)   at  Spokane. 


14  }                                              [  THE  FOCUS  for  MAY,    1941  ] 
^ _ 


Photo  Coloring  for  Amateur 
and  Professional 

THE  WORLD-WIDE  circulation  which  is  a  distinguishing  feature  of  the 
RoEHRiG  Transparent  Oil  Photo  Colors  testifies  convincingly  to  the 
repute  in  which  the  colors  are  held.  In  the  production  of  these  colors,  no  pains 
or  expense  is  spared  to  insure  that  the  pigments  used  are  the  most  brilliant  and 
permanent  that  can  be  manufactured,  and  that  the  oils  in  which  the  pigments 
are  ground,  are  the  purest  and  of  the  highest  quality. 

Machinery  has  been  specially  made  for  producing  these  colors,  and  we  believe 
that  at  the  present  there  exists  no  machinery,  which  for  power  and  precision, 
combined  with  great  care  and  cleanliness  in  working,  can  compare  with  the 
modern  methods  employed  in  the  production  of  the  RoEHRiG  Transparent 
Oil  Photo  Colors. 

RoEHRiG  Transparent  Oil  Photo  Colors  color  the  desired  object, 
allowing  all  the  fine  photographic  detail  to  show  through.  They  have  the  same 
permanency,  the  same  briUiancy,  but  are  perfectly  transparent.  This  means  that 
they  are  quickly  and  easily  applied,  and  the  most  satisfactory  results  can  be 
obtained  with  little  or  no  experience,  particularly  as  they  are  easily  removed 
for  alteration.   We  will  send  complete  instructions  upon  request. 

Roehrig's  Transparent  Oil  Photo  Colors  are  made  in  fortytwo  colors 
and  two  si2;es  as  follows : 

SEPARATE  TUBES 

1/2x2   Inch  25c   Each 

Raw  Sienna  Chrome  Green  Lt Sepia 

Brt.    Sienna   Chrome  Green  Med Verona  Brown 

Raw  Umber  Chrome  Green  Dk Yellow  Ochre 

Brt.  Umber Prussian  Blue  Golden  Ochre 

Neutral  Tint  Milori  Blue  Paynes  Grey 

'/2x2   Inch  30c   Each 

Cad.  Yellow  Rose  Madder  Lt Tree  Green 

Cad.  Yellow  Lt ...Rose  Madder  Med Olive  Green 

Cad.  Orange    Rose  Madder  Dk Viridian 

Crimson  Cobalt  Blue  Cobalt  Violet 

Carmine  Cerulean  Blue  Indian  Red 

Lip  Ultra.  Blue Naples  Yellow 

Cheek  Transparent  White  Flesh 

Vermillion   Transparent  Black  Opaque  White 

Opaque  Black  Oxide  Green  Indian  Yellow 

%  x4  Inch  75c   Each 

Raw  Sienna  Chrome  Green  Lt Neutral  Tint 

Brt.  Sienna Chrome  Green  Med Yellow  Ochre 

Raw  Umber  Chrome  Green  Dk Golden  Ochre 

Brt.  Umber Sepia    Prussian  Blue 

Paynes  Grey Verona  Brown  Milori  Blue 

3/4x4  Inch  80c   Each 

Cad.  Yellow Rose  Madder  Lt Tree  Green 

Cad.  Yellow  Lt Rose  Madder  Med Olive  Green 

Cad.  Orange    Rose  Madder  Dk Viridian 

Crimson  .Cobalt  Blue  Cobalt  Violet 

■      Carmine  Cerulean  Blue  Indian  Red 

Lip  Ultra.  Blue Naples  Yellow 

Cheek  Transparent  White  Flesh 

Vermiliion   Transparent  Black  Opaque  Black 

Opaque  White Oxide  Green  Indian  Yellow 


i 


[  THE  FOCUS  for  MAY,    1941  ]                                             [15 
^ 


Nationally  Prominent  Photographers 

To  Appear  on  Chicago 

Convention  Program 

ONE  of  America's  best-known  and  busiest  industrial  photographers,  WilHam 
M.  Rittase  of  Philadelphia,  Pa.,  has  consented  to  leave  his  studio  and  make 
a  special  trip  to  Chicago  to  speak  before  the  Commercial  Division  of  The  Pho' 
tographers'  Association  of  America  during  the  54th  Annual  Convention  of  that 
organization,  scheduled  from  August  18  to  22,  inclusive,  at  the  Stevens  Hotel. 
"Problems  in  Industrial  Photography"  will  be  his  subject  and  few  are  more 
qualified  to  discuss  it.  Bill  Rittase  is  that  unusual  combination  of  an  artistic 
highbrow  and  a  thoroughly  hard-boiled  business  man.  What  he  will  have  to 
say  will  be  right  from  the  shoulder  and  not  be  missed. 

When  it  comes  to  direct  color  the  simplest  process  any  photographer  can 
tackle  is  Kodachrome,  for  Kodachrome  is  saleable  by  itself,  in  viewers  to  portrait 
customers  or  "as  is''  for  reproductions  of  all  kinds,  while  it  is  at  the  same 
time  a  base  for  all  color  print  processes.  Lighting  and  exposure  are  the  important 
problems,  for  with  Kodachrome  no  photographer  need  bother  with  the  actual 
processing.  But  lighting  and  exposure  are  radically  different  from  black-and- 
white  work  and  despite  all  the  manuals  and  books  the  making  of  Grade  A 
Kodachromes  involves  a  lot  of  expensive  trial-and-error  experimenting  unless 
you  first  have  the  advice  of  an  expert.  Such  an  expert  is  Giovanni  Suter,  of 
Chicago.  Although  Mr.  Suter's  feature  is  to  be  titled  ''Errors  and  Safeguards 
in  Direct  Color  Photography,"  and  he  will  discuss  color  processes  in  general, 
he  will  lay  most  stress  on  Kodachrome.  Because  of  the  delay  in  processing  it  is 
not  practical  to  make  and  show  Kodachromes  on  the  platform;  instead  Mr.  Suter 
will  make  some  20  or  30  Kodachromes  before  the  Convention  and  will  then, 
on  the  platform  and  with  the  same  model  and  lighting  equipment,  duplicate  the 
set-up  for  each  and  then  show  the  Kodachrome  on  the  screen.  Each  will  be  made 
to  demonstrate  one  specific  fault  commonly  found  in  Kodachrome  work.  Live 
models  will  be  used  and  while  this  will  be  a  demonstration  of  illustrative 
photography,  it  will  be  equally  interesting  and  important  to  the  portrait  pho- 
tographers. 

Still  another  feature  for  the  Commercial  Program  will  be  a  talk  by  John  F. 
Murray,  Omaha,  Neb.,  on  the  subject  of  ''What  the  Average  Photographer 
Must  Know  About  Commercial  Photography."  Although  Mr.  Murray  is  a 
commercial  photographer  he  does  not  limit  the  work  of  his  studio  to  that  alone, 
nor  is  he  a  specialist  in  any  one  field.  In  selecting  him  for  the  program,  the 
Board  wanted  a  man  who  could  understand  the  situation  faced  by  the  small-town 
studio  owner  who  cannot  limit  himself  to  portraiture  but  must  keep  his  place 
busy  with  whatever  type  of  photographic  work  may  be  had  in  the  community. 
His  will  be  a  practical,  brass-tack  talk. 

A  more  detailed  program  of  the  convention  can  be  obtained  if  you  will  drop 
a  postcard  to  the  Executive  Manager,  P.  A.  of  A.,  520  Caxton  Building, 
Cleveland,  Ohio. 


16] 


[THE  FOCUS  for  MAY,   1941  ] 


Susismaii  Mounts 


Sterling  Easels 

Sample  on  receipt  of  List  price 

Clratone  Coated  Cover  and   Insert-  Stocks — Gray  and 
Neutral — Slip-in  Style — Serrated — Edge  Underlay 

Neat,  sturdy,  very  effective,  are  all  descriptions  which 
fit  this  recent  noteworthy  addition  to  the  SUSSMAN 
fore-front  style  line. 

The  STERLING  is  a  moderately  priced  easel  in  regU' 

lar  outside  sizes  and  is  a  real  value. 

A  complete  range  of  sizes  will  accommodate  all  your 
requirements  in  an  easel  style. 


Print  Size 
3     X   5 
4x6 
5     X  7 

7  X   5 
6I/2X  8I/2 

8  xlO 
10     X 


Group 


8       Group 


Outside  Size 
43/4X  67/8 

^Vs^  85/8 
63/^x  91/2 
87/8X  75/8 

91/2x121/2 

10    X131/2 
121/2x11 


Price 

per  100 

$    6.00 

7.75 

9.00 

10.75 

14.50 

16.50 

17.00 


Drexel  Folders 

Perfection  Coated  Duplex  Cover  Stock — Rag  Stock 
Insert — Deckled   Edges — Slip-in  Style — Buff  and   White   Shades 


This  folder  has  been  especially  designed 
for  the  customer  who  demands  that  the  fin' 
ished  photograph  be  of  exceeding  simplic 
ity  and  attractiveness,  mounted  in  folder. 
The  soft  tone  of  the  Coated -embossed 
cover  stock,  neat  insert  design  with  plate 
sinking  around  it,  all  lend  to  an  appeal 
which  cannot  be  denied. 

List  Price 

Print  Size  Outside  Size       per  1 00 

3x4  5x7  $   6.25 

5'/2X  8  7.00 

61/^x  914  8.75 

714x10%  10.50 

9I4X   8I4  11.00 

914x121/2  13.50 

10^x14  15.50 

13      xll^  15.50 


5 
6 

7 

5       Group 
61/2X  81/2 
8     xlO 
10     X  8      Group 


Manufactured   by  A.  SUSSMAN   &  CO..   Philadelphia  ' 

HIRSCH  &  KAYE 

Distributors 

^^Sussman    Mounts    Are    Paramount  ^^ 


[  THE  FOCUS  for  MAY,   1941  ]                                            [17 
-^ ^ 


AEROSOL 


''Aerosol''  is  a  wetting  agent  which  simpHfies  the  following  photO' 
graphic  processes : 

(1)  Used  in  developing  solutions  it  wets  the  film  uniformly,  decreasing  the 
necessity  for  agitation  and  reducing  the  possibility  of  pinholes.  Add 
"AEROSOL"  in  a  strength  of  0.01%  to  0.047o  to  developers  that  are 
normally  alkaline  just  before  use.  With  fine-grain  developers  (of  low 
alkalinity)  add  1%  "AEROSOL"  in  the  ration  of  MOO  to  1-30  after  the 
stock  solution  has  cooled.  "AEROSOL"  decomposes  if  left  in  solutions  of 
high  alkahnity. 

(2)  Used  in  print  development  it  reduces  the  risk  of  air-bells  or  of  uneven 
development  of  the  print,  and  a  smaller  amount  of  developer  may  be  used. 

(3)  Used  in  fixing  baths  for  paper,  the  wetting  agent  produces  deeper,  speedier 
penetration  of  the  fixing  bath  when  a  0.025%  solution  of  "AEROSOL" 
is  used. 

(4)  Used  in  toning,  bleaching,  intensifying,  or  reducing  emulsions,  "AERO- 
SOL" (0.02%  to  0.06%  solution)  is  effective  in  instantly  wetting  the 
surfaces  and  reduces  the  hazard  of  uneven  results.  However,  as  "AERO- 
SOL" decomposes  when  heated,  it  should  be  used  only  in  cold  baths. 

( 5  )  Used  as  a  rinse  bath  for  fixed  and  washed  films,  the  wetting  agent  promotes 
spotless  drying.  Immerse  completely  washed  film  for  one  or  two  minutes 
in  a  0.06%  to  0.1%  solution  of  "AEROSOL,"  then  hang.  They  need 
not  be  sponged. 

(6)  Used  in  a  0.25%  solution,  it  is  an  excellent  glass  cleaner  for  printing  frame 
glasses,  lens  surfaces,  etc. 

1    ounce  bottle  $    .25 

1    pint  bottle  1.00 

^ — ^ 

Nelle  W.  Stone,  well  known  Napa  Mrs.  Palla  Evens,  owner  of  the 
photographer,  has  closed  her  Napa  well  known  Givens  Studio,  located  in 
Studio  after  fourteen  years  in  that  the  Presidio  at  San  Francisco,  has  re- 
location. She  will  devote  her  time  to  turned  from  an  eight-month  visit  in 
collecting  antiques,  and  the  enjoyment  Honolulu.  Mr.  Evens  is  an  army  aerial 
of  her  home  at  First  Street  and  her  photographer,  stationed  at  Scofield 
summer  home  on  the  Silverado  Trail.  barracks. 


IT'S  COMING 

From  information  received,  by  letter  and  personal  conversation  with  manu- 
facturers, the  increased  cost  of  raw  material  is  sure  to  be  reflected  in  higher  costs 
of  the  material  we  distribute.  To  be  specific,  you  may  expect  revised  prices  on 
metal  frames  in  the  very  near  future.  Increased  cost  of  doing  business  is  likely 
to  be  reflected  in  a  revision  of  certain  services,  heretofore  rendered  without  cost, 
or  billed  at  a  portion  of  the  actual  cost. 

These  increased  costs  will  not  be  made  efl'ective  by  us  until  we  ourselves 
are  asked  to  pay  higher  prices.  But  upward  revision  of  your  cost  of  material 
is  inevitable. 


18] 


[THE  FOCUS  for  MAY,   1941  ] 


PAKO  OVERSIZE  PRINTER 


HIGHLIGHTS: 

1.  Takes  any  film  nega- 
tive up  to  2!4  X  4J/4, 
or  portions  from  even 
larger  negatives. 

2.  Enlarges  to  any 
image  between  2?/4X 
3/2  to  6x8.  Will 
make  5x7  image 
from  Leica  negative. 

3.  Motor  driven,  with 
toe  trigger  control. 

4.  Lever  -  set  automatic 
numbering  device. 

5.  Automatic  paper  dis- 
charge. 

6.  F3.5  anastigmat  lens 
in  automatic  focus. 

7.  Novel  circular  Neg- 
ative Holder. 

8.  Surprising  quality 
and  speed. 

9.  Never  overheats  neg- 
ative. 


GENERAL  DESCRIPTION 

Measurements:  Width  36  in.,  Depth  21  in., 
Height  58  in. 

The  PAKO  Oversize  Printer  is  all  metal,  with  dur- 
able finish — easy  to  keep  clean.  Comes  equipped  with 
boxes  for  paper  and  compartments  for  masks  and 
work  envelopes.  Set  of  regular  masks  is  furnished. 
Special  size  masks  made  to  order  at  reasonable  cost. 
Everything  is  compact  and  conveniently  placed. 


List  Price,  for  I  10  Volt  Alternating  Current 

Budget  terms  are  available  as  desired. 

DETAILED  CATALOG  SENT  ON  REQUEST 
HIRSCH  5?  KAYE,  Pako  Distributors 


$480.00 


[  THE  FOCUS  for  MAY,   1941  ]  [  19 

DEVELOCHROME 

A   direct  toning    Developer 

Created  hy  Anton  Bruehl 

DEVELOCHROME  is  the  successful  achievement  of  long,  patient  research 
to  formulate  a  color  toning  developer  that  would  tone  only  the  silver  salt 
deposits  and  thus  produce  prints  that  are  perfectly  clear  white  in  the  highlights 
and  margins  and  with  no  evidence  of  color  where  there  is  not  a  real  tone.  Prints 
may  now  be  developed  in  the  same  fashion  as  black  and  white  prints  and  in  any 
combination  to  produce  any  desired  color.  Thus  from  three  basic  colors,  red, 
yellow  and  blue,  any  variety  of  color  may  be  blended.  Photographers  can  now 
control  the  quality  as  well  as  the  exact  color  desired.  In  addition  to  the  three 
basic  or  primary  colors,  there  is  added  for  convenience  the  colors,  snow  blue, 
sea-green  and  sepia. 

Develochrome  serves  two  ends.  For  those  subjects  which  are  more  pleasingly 
rendered  in  brilliant,  clean  color,  Develochrome  is  used  straight  or  bleached. 
The  results  are  prints  of  exceptional  vividness.  For  those  prints  where  color  is 
only  suggested  (off-black),  Develochrome  is  used  in  combination  with  F-R 
Quinolin  or  F-R  19.  This  treatment  permits  delicate  rendering  of  suggested 
coloring,  many  times  just  a  hint,  sufficient  to  give  a  print  an  indefinable  ''quality" 
and  which  breathes  a  life  into  black  and  white  prints  never  before  possible. 

Both  professionals  and  amateurs  have  found  that  Develochrome  is  the  answer 
to  the  ''perfect  print""  and  offers  a  release  to  their  interpretive  rendering — 
effectively. 

Develochrome  colors  are  supplied  in  4  02;.  bottles,  each  bottle  contains  suffi- 
cient color  agent  to  produce  48  8  x  10  prints,  or  its  equivalent  area  in  other  sizes. 

Red  402;.  bottle $  .75 

Yellow  4  oz.  bottle .75 

Blue  4  oz.  bottle .75 

Snow  Blue  4  02.  bottle .75 

Sea  Green  4  oz.  bottle .75 

Sepia  4  oz.  bottle .75 

Develochrome  developer,  a  powder  that  must  be  used  in  conjunction  v/ith 
Develochrome  colors  is  supplied  in  a  handy,  two  compartment  can $.75 

Red  32  oz.  bottle $4.50 

Yellow  32  oz.  bottle 4.50 

Blue  32  oz.  bottle 4.50 

Snow  Blue  32  oz.  bottle 4.50 

Sea  Green  32  oz.  bottle 4.50 

Sepia  32  oz.  bottle 4.50 

Develochrome  Developer   (used  with  Develochrome  color)   990  grams  No.  2 
size $4.50 


-^ 


EFFECTIVE  May  3rd  the  following  No.  82—2  oz.— all  grades 1.75 

advances   in    price   will   go   into  No.  89 — 1  oz. — Smokeless 1.05 

effect  on  Victor  products:  No.  90 — 2  oz. — Smokeless 1.95 

Victor  Flash  Powder  Victor  Primers 

No.  81—1  oz.— all  grades $0.95  No.  77  $1.65 


-^ 


20  }  [  THE  FOCUS  for  MAY,   1941  ] 


H- 


Photngraphic  Lenses 

COATED 

With  suitable  fluoride  films  by  high  vacuum  evapo- 
ration   process*    to    minimize    surface    reflection. 

IIVCflEASED  SPEED 
MORE  DEFIIVITIOIV 

IVATIDNAL  RESEARCH  CORPORATIOIV 

100  Brookline  Avenue     -     -     -     Boston,  Massachusetts 


*U.  S.  Pafenf  No.  2,207,656 
^^ 


"Realizing  a  Profit"  .  .  .  ^^^s    "sound    business    reasoning" 

The  used  camera  market  has  become  eon  ^    j    •       ^   ^c^^^r.^^  T^  z^^*^- 

a   part   of   the   photographic   dealer^s  ll^^l'"'^'^''' """l  ^^^^ 

everyday  transaction.  'f^  '^^  discount  allowed  by  the  man^ 

There  is  hardly  a  camera  sale  made  ''^^^^'^'^') '/^.^  t^^n  wait  until  he  can 

today  that  is  of  any  size,  but  what  the  '^^^ ^^^  ^'^<^^'^"  ^^^  ^^^  ^o  ^^^^i^^  his 

customer  has  an  old  vintage  camera  P^^^^  ^^  ^^^  ^^^^  sale.    It  does  mean, 

which  he  wants  to  trade  in,  and  to  his  however,  that  the  dealer  must  know 

way  of  thinking  it  has  a  special  lens  these  things: 

that  was  selected  by  a  friend  of  his  First:  how  much  of  an  investment 

father's  and  therefore  it  is  of  great  he   is   making   when   he   accepts   the 

v^l^^-  trade-in.    Second:  how  much  he  can 

This  may  fool  the  new  man  in  the  resell  it  for.    Third :  how  much  profit 

photographic  store  and  is  therefore  all  he  can  realize  to  repay  him  for  his 

the  more  reason  why  he  should  advance  efforts  and  risk  on  both  transactions, 

with  caution  in  order  to  make  a  profit.  -rr     j     i       i      i  j  i                 •    i    i 

T.1        1          i^vju-  I  he  dealer  should  bear  in  mind  that 

loo  long  has  a  hit-and-miss  bargain-  ,          -in         r       i           i    •     • 

ing   among   dealers   caused   "dog-eat-  the  price  he  allows  for  the  trade-mis 

dog''  business  tactics,  which  invariably  $^  investment  he  has  in  that  article, 

result  in  loss  of  profit  to  all  concerned.  /^^  ^^'^  ^^  "^^^t  add  his  cost  of  doing 

A  standard  of  trade-in  values  and  re-  business,  plus  a  profit,  before  he  can 

sale  prices  has  for  years  been  the  ac-  arrive  at  a  resale  price, 

knowledged  need  of  the  photographic  EARL  BOADEN, 

industry  as  a  medium  for  sound  busi-  Simpson's  Camera  Stores, 

ness  reasoning.  Los  Angeles. 


[  THE  FOCUS  for  MAY,   1941  ] 


[21 


-4- 


The  Advice  Is  Timely 

UTJVERY  business  organization  which  does  not  adjust  its  policies  and  its 
-L/  operating  methods  to  the  more  difficult  conditions  which  will  surround 
it  from  now  on — which  fails  to  utilize  every  available  improvement  in  mana' 
gerial  knowledge  and  skill — will  lessen  its  usefulness  as  an  instrument  of  prepa" 
ration,  and  its  profit  possibilities,  and  may  endanger  its  continuance  "  These  are 
the  words  with  which  the  editors  of  Forbes  sound  the  call  to  action  to  business 
during  the  coming  year.  Those  who  are  asleep  at  the  post  may  find  themselves 
permanently  sleeping  from  the  economic  standpoint  if  they  fail  to  recognize 
this  warning. 

It  is  obvious  that,  whatever  the  coming  year  may  bring,  one  thing  is  certain 
now — all  industries  dealing  with  new  and  strange  problems  and  conditions  will 
find  it  necessary  more  than  ever  before  to  confer,  to  exchange  views,  to  work 
out  problems,  to  reach  agreements,  and  to  do  industrywide  planning  and 
thinking. 

The  firm  today  which  can  adjust  itself  to  meet  a  new  era  in  business  will  not 
only  survive,  but  will  also  leave  less  alert  competitors  far  in  the  wake.  This  does 
not  apply  alone  to  industry;  ever  retailer  can  take  heed  of  the  warning.  Too 
often  we  get  into  a  nice  comfortable  rut  and  then  go  along  on  the  lines  of  least 
resistance,  but  we  never  really  get  together,  study  conditions,  take  time  to  think 
things  through  carefully  and  make  proper  judgment  as  to  the  wise  course.  We 
all  know  there  are  some  firms  who  have  that  very  procedure  as  their  permanent 
policy;  some  now  are  working  twenty-four  hours  a  day  on  plans,  charting  future 
policies  in  order  to  take  advantage  of  the  present  and  expected  opportunities 
which  will  confront  us  all.  So  let  us  take  the  words  of  these  two  sources  as  wise 
admonition.  Let  us  avail  ourselves  of  all  the  benefit  which  we  can  gain  from 
this  timely  counsel. 

Optical  Index. 


A  Correction 

On  page  12  of  The  Focus,  «f or 
April,  we  printed  a  notice  to  the  effect 
that  the  Lafayette  Studio  was  located 
at  Nineteenth  Street  in  San  Francisco. 
This  is  not  correct  and  the  Lafayette 
Studio  is  still  located  at  its  original 
Grant  Avenue  address. 

The  error  was  caused  by  a  sign 
which  announced  that  the  Lafayette 
Studio  would  be  located  at  the  Nine' 
teenth  Street  address  and  the  alteration 
of  the  building  which  could  well  be 
used  as  a  photo  studio.  In  this  in- 
stance, the  location  was  remodeled  for 
the  studio  of  an  interior  decorator  with 
similar  name.  We  regret  the  confusion 
which  may  have  been  caused  the  real 
Lafayette  Studio  by  the  erroneous 
report. 


Eye  Appeal 

You  don't  have  to  be  a  trained  artist 
to  employ  the  tricks  of  eye-appeal  in 
your  everyday  selling. 

Simplicity,  neatness  and  an  arrange- 
ment which  pleases  your  own  eye  will 
impress  the  eyes  of  others. 

In  display,  choose  one  object  to 
dominate.  Add  only  material  that 
builds  up  the  idea.  Cut  out  everything 
that  doesn't  add  to  it.  Don't  be  afraid 
to  use  bare  setting-off  space.  Elabora- 
tion confuses  the  eye,  it  wanders  off 
and  the  message  is  lost. 

Remember  the  principle  of  Repeti- 
tion. One  wheelbarrow  is  a  homely 
thing,  but  ten  wheelbarrows  in  a  row 
viewed  from  an  angle  make  an  eye- 
catching, interesting  pattern. 


ILEX    ACME    SHUTTERS 


Combine  the^^BIG  A"  in  an 
American-Made  Shutter 

Accuracy  +  Durability  -h  Efficiency  +  Speed 


On  the  efficiency  and  accuracy  of  a  cam- 
era's shutter  depend  the  finely  shaded 
negatives  dennanded  by  modern  photog- 
raphers. Demanded,  too,  are  strong,  rugged 
construction,  high  speeds.  Reflecting  thirty 
years'  research,  improvement  and  master- 
craftsmanship.  Ilex  Acme  Shutters  embody 
these  qualities  in  their  superb  precision 
and  simplicity  of  operation. 

Send  for  folders  with   prices  and 
and  Accessories,   ILEX  OPTICAL 


Speeds  range  from  I  full  second  to  a  top 
speed  of  1/300  in  the  Acme  No.  00;  1/200 
In  the  No.  3;  1/150  In  the  No.  4.  The  Acme 
is  of  the  set  and  release  action  type.  Set- 
ting Is  easy  and  convenient  with  a  newly- 
designed  winding  lever.  In  addition  to  the 
regular  cable  release  outlet,  the  No.  3  and 
4  Acmes  are  equipped  with  a  special  fitting 
for  synchronized  flash  equipment. 

details  on   Ilex  Shutters,   Lenses 
CO.,  Dept.  5.   Rochester.   N.  Y. 


-5- 


[  THE  FOCUS  for  MAY,   1941  ] [23 


Gelatin  Filters  for  Varigam 

DEFENDER  Photo  Supply  Company,  Inc.,  is  now  manufacturing  a  special 
type  of  gelatin  filter  for  use  with  Varigam. 

These  filters  are  card  mounted  in  rigid  holders  which  are  clearly  numbered 
1  to  10  and  which  have  a  2 -inch  filter  opening.  Ample  borders  permit  easy 
handling  without  touching  the  filter  itself. 

The  new  card  mounted  gelatin  filters  eHminate  any  focusing  interference  and 
simplify  the  use  of  the  enlarging  paper,  which  is  becoming  ever  increasingly 
popular  as  the  all-around  versatile  darkroom  companion. 

The  filters  come  in  three  combinations: 
Set  5 'A— Filters  1,  3,  5,  7,  10; 
Set  5'B— Filters  2,  4,  6,  8,  9; 
Set  IOC— Filters  1  through  10. 

With  the  five  or  ten  filter  technic  it  is  only  necessary  to  select  the  proper  filter 
according  to  the  contrast  desired  and  give  a  single  exposure  through  that  filter. 
Varigam  paper  is  capable  of  producing  the  best  possible  print  from  any  negative 
and  experience  will  prove  that  it  is  easier  to  select  the  correct  filter  for  any 
negative  than  it  is  now  to  select  the  proper  grade  of  paper. 

Ten  filters  are  fully  sufiicient  to  cover  all  types  of  negatives  although  in 
extreme  cases  a  negative  might  print  better  midway  between  any  of  the  ten 
filters.  This  is  easily  accomplished  by  spHtting  the  total  exposure  required 
between  the  two  adjacent  filters,  using  the  two-filter  technic. 

Sets  5'A  and  5'B  are  conveniently  priced  at  $1.00  each  and  lO'C  is  $2.00. 

Soon  to  be  ready  are  gelatin  filters  in  metal  ring  slipon  holders.  These  are 
designed  on  the  basis  of  outside  diameter  in  millimeters  of  the  projection  lens 
mount  and  will  be  available  in  the  following  si^es : 

22  and  25  mm.; 
35  mm.; 
38  and  42  mm.; 
51   mm. 
Individual  filters  may  be  purchased  and  unmounted  gelatin  can  be  supplied 
at  a  minimum  price. 


Stockholders'  Responsibilities 

""Against  the  disrupting  and  demoralizing  influences  which  today  are  threat- 
ening the  free  enterprise  system,  there  should  be  no  stronger  champion  of 
American  business  than  its  stockholders. 

"'Who  could  have  a  greater  responsibility  than  the  owners  of  business  in  seeing 
to  it  that  our  business  system  is  not  so  hamstrung  that  it  cannot  perform  its 
proper  function  in  society?  Who,  more  than  the  stockholders,  should  take  an 
active  interest  in  helping  to  combat  the  restrictive  forces  which  have  been 
and  are  being  directed  against  our  American  business  structure? 

""By  assuming  these  vital  responsibilities  stockholders  will  not  only  be  protect- 
ing their  own  interests  and  our  basic  system  of  free  enterprise,  but  they  will  also 
be  helping  to  assure  that  business  is  being  run  for  the  greatest  good  of  all 
the  people.'' 


^imeiu    ^LUteA 


f  -"^ 


THE  SERVICE  SERIES 

Three  individual  designs  ...  all  si^ie  3  x  4I/2 — s-i^  economical 
si2;e  to  make  and  one  just  right  for  mailing  purposes. 

Your  stockhouse  can  promptly  take  care  of  your  orders  for 
these  timely  styles. 


EASTMAN   KODAK  COMPANY 


[Taprell  Loomis  Division] 


CHICAGO,  ILLINOIS 


-^ 


[  THE  FOCUS  for  MAY,   1941  ] 


[  25 


Jerry's 


Corner 


By  Himself 


As  a  little  boy — I  was  Mother's  joy, 

And  Auntie  Helen's  too. 

When  Grandma  came — she  brought  a  game 

Then  took  me  to  the  zoo. 

My  golden  curls  were  like  a  girFs, 

They  called  me  darling  snook, 

I  looked  so  cute — with  my  turned  up  snoot 

They  had  my  picture  took. 

When  Buster  Brown  came  to  our  town 

His  hair  was  boyish  bobbed. 

I  went  to  Pop — and  had  my  top 

Cut  short  while  Mother  sobbed. 

Pa  dressed  me  up  like  Astor's  pup, 

Then  put  away  his  book. 

He  says :  ""Com.e,  Kid,  put  on  your  lid, 

ril  have  your  picture  took." 

So  in  the  rain  to  Eighth  and  Main, 
Then  up  a  brownstone  stoop. 
He  rang  the  bell — I  slipped  and  fell 
And  nearly  looped  the  loop. 
We  got  inside  and  then  I  cried. 
He  turned  and  took  one  look, 
Arranged  his  hat — then  down  he  sat 
And  had  his  picture  took. 

My  Father's  face  went  in  a  case 

They  put  out  for  display. 

Next  day  a  cop  came  to  his  shop 

And  took  my  Dad  away. 

He  said  this  man  was  Dapper  Dan, 

A  bigamist  and  crook. 

So,  without  bail.  Pa  went  to  jail, 

Then  had  his  picture  took. 

While  Father  squawked — the  whole  town  talked- 

Some  said  he  should  get  life. 

They  showed  him  to  the  victims  who 

Had  claimed  to  be  his  wife. 

But  all  said  no — to  let  him  go — 

They  surely  were  mistaken. 

How  any  man  with  such  a  pan 

Could  have  his  picture  taken!  — Jerry. 


26  ] 


[  THE  FOCUS  for  MAY,   1941  ] 


H- 


A.  K.  DILDILIAN 

Complete  Art  and 

T^legative  Alteration 

Service 

339  Noriega  St.         San  Francisco 
OVERLAND  6820 


Photographers 

Write  for  1939  Catalog  and  price 
list,  genuine  oil  portraits — pastels,  or 
rebuilt  damaged  portraits. 

Convex  glass  and  portrait  frames. 

VICTOR  PORTRAIT  COMPANY 
752  '  13th  Street,  Oakland,  Calif. 


-^ 


-4- 


STUDIO  FOR  SALE 

In    theatre    building    on    Main 
Street.  Town  of  7,000.  Full  price 
$600.00.    Established  8  years. 
P.  O.  Box  376,  Porterville,  Calif. 


-5- 


FOR  SALE 

Well  established  studio  in  Washing- 
ton offered  for  sale  because  of  ill  health. 
Equipment  is  modern  and  ample  and 
the  price  will  be  made  right. 
Box  2454  The  Focus 


STERLING  TANK  OUTFITS 

SAVE  overhead  and  operating  expense. 

That  spells  PROFITS  FOR  YOU. 

Amateur  Finishing  Outfits,  for  Roll  Film  and 

Circuit  Work. 

Large  Daily  Output.        Low  Cost.        Low  Upkeep. 

Made  of  finest  PORCELAIN  Triple-coated  Enamel. 

STERLING  PHOTO  MFG.  CO. 

BEAVER  FALLS,  PA. 


AsX  your 
Dealer  for 
prompt 
shipment 
or  write  us. 


2   SIZES 

12,  19 
gallons 


Water' 

Jacket 

and  2  Tanks 

with 

circulating 

water  for 

temperature 

regulation. 


COMPLETE 
COMPACT 
DURABLE 

EFFICIENT 

The  best 
hy  test. 


STUDIO  FOR  SALE 

Well    equipped    for   commercial    and 

portrait  work.  Owner  will  sell  because 

of  military  service.    Price  open  to  ne' 

gotiation. 

Box  No.  2455  The  Focus 


H- 


HowAre  You  Fixed 
For  Lamps? 


HiRSCH  &  Kaye  are  distributors 
of  lamps  for  every  purpose. 


[THE  FOCUS  for  MAY,    1941  ] 


[  27 


Bargain  Lenses  for  the  Photographer 

(Offered  subject  to  prior  sale) 

Please  mention  the  Bargain  Page  when  ordering. 
Description  and  illustration  of  any  article  gladly  sent  on  request. 

Terms  of  monthly  payment  arranged  to  suit  your  budget. 

-> 

Lenses  not  specified  in  shutter,  are  in  barrel  mount. 


Schneider  Angulon  F6.8,  12  cm. 
lens  in  barrel;  looks  like  new. 
Bargain  Price  $45.00 

Ross  Homocentric  F6.3  lens,  6^2' 
inch  focus,  in  Acme  shutter. 

Bargain  Price  $32.50 

4*4"   F4.5    Voigtlander   Skopar, 
Compur  Shutter. 

Bargain  Price  $22.50 

6''   F6.8   Goerz   Dagor,   Compur 
Shutter. 

Bargain  Price  $47.50 

6 14 -inch  F3.5  Cooke  Lens  in  Sunk 

Mount. 

Bargain  Price  $47.50 


Sigmar  Portrait  lens,   16'inch 
focus,  F4.5  in  Studio  shutter. 

Bargain  Price  $85.00 

Ilex  Anastigmat  ll/z'inch  F7.5  in 
Universal  shutter. 

Bargain  Price  $16.00 

Wollensak  Verito,  soft  focus  lens, 
F4,  8%'inch. 

Bargain  Price  $29.50 

Wollensak  121/2-inch  F6.3  Velos- 
tigmat  in  Optimo  shutter. 

Bargain  Price  $52.50 

Carl  Zeiss  Tessar   5  (4 -inch  F4.5 

in  Compur  shutter. 

Bargain  Price  . $39.50 


4% -inch  Radar  Extreme  Wide  5  x  7  F6.3  Bausch  &  Lomb  Plas- 

Angle    110    Degree    F16   Lens.    Will      tigmat  Betax  Shutter. 

cover  5x7.  Bargain  Price  $17.50 

Bargain   Price   $27.50 

Zeiss  Tessar,  18  cm.,  F4.5  lens;  like 
Schneider   Xenar    11%'inch   F4.5      new. 

lens.  Bargain  Price  $52.50 

Bargain  Price   $110.00 

Bausch  &  Lomb  Protar  VII  con- 

Steinheil     11"     F6.8     Orthostig-      vertible  lens  in  Volute  Shutter  with 
matic  lens  in  barrel.  filter.    Consists  of  two  Sj^''  and  two 

Bargain  Price  $75.00  ^^iV  elements  with  focal  length  5^4, 

6H.  8%  and  11^%  inches. 

Cooke   6V2''  F2.5    lens   in   barrel.  Bargain  Price  $72.50 

Bargain  Price  $82.50 

Leitzs    90mm.    F4    Elmar    Tele- 
Goerz  20"  F4.5  Dogmar  in  barrel,      photo  for  Leica. 
Bargain  Price  $8  5.00  Bargain  Price  $75.00 


Goerz   Doppel   Anastigmat  F6.8 
of  14!/2"  focus. 

Bargain  Price  $110.00 


Goerz   7"   F6.8    Dagor   in   Betax 

Shutter. 

Bargain  Price  $59.50 


28  ] 


[THE  FOCUS  for  MAY,   1941  ] 


Bargains  for  the  Photograplier 

(Offered  subject  to  prior  sale) 

Please  mention  the  Bargain  Page  when  ordering 

Description  and  illustration  of  any  article  gladly  sent  on  request. 

Convenient  terms  of  payment  arranged  as  desired. 


-J- 


H* 


BARGAIN  MAILERS 

We  offer  the  following  assortment 
of  Handy  Safety  Mailers  at  the  un- 
usually low  price  of  one  cent  each. 
These  are  single  thickness,  corrugated 
board  mailers  which  are  not  acceptable 
by  the  post  office  department  for  mail' 
ing  photographs.  They  are  acceptable 
for  mailing  souvenir  postcards  and 
prints  and  all  forms  of  printing.  We 
offer  them  for  these  purposes  and  as 
backing  for  frames  or  for  over  the 
counter  delivery  purposes. 
123....  4!/2x  7  135....  "lYzxlOVs 

139.-..  SVsxlV/s  136....  71/2X  91/2 
137....  7>^xll!4  142....  91/2x111/2 
146....10!/2xl2!/2  160....12  xl8 
162....13^xl5!/2  234....  ^l/zxlVA 
240....  6/2x13/2  246....  7/2x1 5/2 
The  low  price  of  ONE  CENT  EACH 
is  quoted  on  orders  for  minimum 
quantities  of  one  hundred,  which  may 
be  assorted  as  to  si^e. 

Sunray  No.  40  Studio  Lamp,  dc 

signed  for  2  No.  4  flood  bulbs  or  two 
1,000' watt  T  20  lamps.  Has  high,  low, 
and  medium  selective  switch,  diffusion 
screen  and  side  wings.  Mounted  stand 
can  be  elevated  to  10  feet. 

Bargain  Price  $37.50 

Beattie  Automatic  Twin  Arc 
Lamp  on  holding  stand  with  casters. 
Regular  ampere  and  no  special  wiring 
will  be  needed  on  the  average  circuit. 
Here  is  an  excellent  proofing  lamp. 

Bargain  Price  $22.50 

8    X    20    Corona    View^   Camera, 

with  22"  bellows  and  one  film  holder 
supphed  with  I4I/2''  Goerz  Dagor  lens 
in  barrel. 

Bargain  Price  $150.00 


Johnson  U  19  Ventlite  and  stand. 
Cabinet  measures  24  x  19  x  14.  Dc 
signed  for  No.  4  flood,  1,000'watt,  or 
1,5  00' watt  lamp  and  mounted  on 
7'foot  studio  stand. 

Bargain  Price  $44.50 

Mendelsohn  Universal  Synchro- 
nizer, in  good  condition. 

Bargain  Price  $14.50 

Century  No.  2  Sliding  Ground 
Glass  Carriage  with  one  8x10  back 
and  one  5x7  back.   Like  new. 

Bargain  Price  $49.50 

10  X  12  X  5  Sterling  White 
Enamel  Hypo  Tank.  Perfect  condi' 
tion. 

Bargain  Price  $4.75 

9!/^  X  17 14  X  42"  Stoneware 
Tank  without  bottle  drain. 

Bargain  Price  $12.50 

9V2  X  I7V2  X  42"  Stoneware 
with  top  and  bottle  outlet. 

Bargain  Price  $15.00 

Pair  of  14"  Condensers  in  mount 
with  8  X  10  and  5x7  negative  carrier 
and  ground  glass  between  lens. 

Bargain  Price  $49.00 

5  gallon  clear  glass  demijohn 
bottles. 

Bargain  Price 75c  each 

Two  Wood  Trays,  15  x  16!/2  x 
2J/2.  One  for  Hypo  and  the  other  for 
developer. 

Bargain  Price $1.00  each 

Tw^o  Wire  Posing  Stools,  each  one 
foot  high. 

Bargain  Price 95c  each 


->- 


[  THE  FOCUS  for  MAY,   1941  ] 


[  29 


Bargains  for  the  Photographer 

(Offered  subject  to  prior  sale) 

Please  mention  the  Bargain  Page  when  ordering 

Description  of  illustration  of  any  article  gladly  sent  on  request 

Convenient  terms  of  payment  arranged  as  desired. 


-4- 


Studio  Stand  for  lighting  equip- 
ment.   7'foot  height. 

Bargain  Price  $5.50 

Elwood    Miniature    Attachment 

to  fit  5x7  enlarger  for  enlarging  nega' 
tives  2j/4x3!/4  and  smaller. 

Bargain  Price  $9.75 

5x7  Heavy  Print  Frames,  with 
glass. 

Bargain  Price 60c  each 

Argus  Speed  Printer.  Will  pre 
duce  2j/2''x4"  prints  direct  from 
35mm.  negatives.    Like  new. 

Bargain  Price  $10.50 

3  14  x4  !4  Graflex  Camera,  with 
F2.5,  6!/2"  Cooke  lens  with  Film  Pack 
Adapter  and  carrying  case,  in  excel- 
lent condition. 

Bargain  Price  $125.00 

8x10  Ansco  Box  Printer,  with 
4  lamps,  pilot  light  and  plate  glass. 
No  masks  are  included.  Looks  like 
new. 

Bargain  Price  $26.50 

F  &  S  Vignetter  in  good  condition. 
Designed  for  studio  cameras. 

Bargain  Price  $6.50 

8  X  10  Wratten  Saf elite  Lamp 
No.  1. 

Bargain  Price  $7.50 

4x5    Albert  all-metal  Printer. 

Fine  condition. 

Bargain  Price  $6.75 

10"  Metal  Print  Trimmer.  Fine 
condition. 

Bargain  Price  $9.75 


Cirkut  Print  Frame.  Can  be  used 
with  7"  X  36''  paper.  Complete  with 
glass. 

Bargain  Price  $4.00 

B  &  H  Ground  Glass  Motion 
Picture  Screen,  40J/2  x  30J/2.  Suit- 
able for  use  as  a  translucent  screen. 

Bargain  Price  $2.50 

Sterling    Commercial    Water 
Jacket  for  8  x  10  individual  tanks. 
Bargain  Price  $9.50 

5x7  Dallon  Developing  Tanks, 
with  capacity  of  6  films  each. 

Bargain  Price  $6.50 

H.  &  K.  Focusing  Cloth.  36  x  48. 
Bargain  Price 75c  each 

Art  Reaves  Tw^in  Reflector  Out- 
fit, with  12-ft.  aluminum  stand.  Two 
11"  adjustable  reflectors  or  cross  bar. 
Designed  for  No.  1  or  No.  2  flood 
lamps. 

Bargain  Price  $24.50 

Beattie  Marguerite  Arc  Spot 
Light,  complete  with  4  masks  for 
creation  of  figured  backgrounds,  and 
mounted  on  caster  stand.  One  of  the 
finest  spots  ever  made. 

Bargain  Price  $56.25 

Sunray    No.     10    Jr.    Lamp,    on 

7-foot    folding    stand.     Designed    for 

two  No.  1   flood  lamps  and  equipped 

with  bright  and  dim  selective  switch. 

Bargain  Price  $9.50 

Silvered  Motion  Picture  Wall 
Screen,  8x8  feet,  of  roller  type,  in 
metal  case. 

Bargain  Price  $7.50 


30} 


[  THE  FOCUS  for  MAY,   1941  ] 


Bargains  for  the  Photograplier 

(Offered  subject  to  prior  sale) 

Please  mention  the  Bargain  Page  when  ordering 

Description  and  illustration  of  any  article  gladly  sent  on  request. 

Convenient  terms  of  payment  arranged  as  desired. 

^ ^ 

Beattie  Odetta  Arc  Lamp  (Twin  Tubular  Steel  Stand  for  lighting 

Arc),    with    automatic    carbon    feed,  equipment.    Maximum  height  15  feet. 

Uses  J/2"  carbons  and  requires  circuit  Bargain  Price  $9.25 

of    35    amperes   or    more.     Actually  j  ,   •         n     r      i 

burns  much   less  after  starting.    Re-  ^auff  Amidol  in   Mb.   bottles. 

flector  is  42"  wide  and  includes  dif-  Bargain  Price  $5.50  each 

fusion  curtain.    Looks  like  new.  8x10  and  4x5  Studio  Camera 

Bargain  Price  $65.00  Back. 

Bargain  Price  $6.50 

Beattie  Arc  Hi  Lite  Spot  Lamp, 

on  caster  stand,  so  named  because  it  16"  Horseshoe  Wringer. 

can  be  raised  to  8  feet.    Requires  no  Bargain  Price  $7.50 

special  wiring.    Looks  like  new.  .«//  ,»         i       wr  . 

^          .     ^  .                          . «  .  18     Horseshoe  Wrmger. 

Bargam  Price  $39.50  „          .     t^  •                          *o  c/. 

*  Bargam  Price  $8.50 

Beattie  Home  Portrait  Brite  Lite  ^^        <,    ,  t     i    ^  .        wr     i         r 

r»    n     ^             r  ij-         ^      J        vu  No.    3    Ideal    Print    washer    tor 

Reflector  on  toldmg  stands  with  car-  ,  ,       ,  ,        ,         n 

or-              ^1      ,vi  11  X  14  and  smaller  prints, 

rying  case,    ouriace  is  covered  with  ^ 

shimmery  silver  leaf.  Bargain  Price  $6.50 

Bargain  Price  $18.50  16    x    20    x    6    Sterling    White 

B  &  L  8  X  10  Projection  Printer.  Enamel  Hypo  Tank. 

Automatic  focusing.  This  is  a  border  Bargain  Price  $8.50 

printer   and    designed   with    Cooper'  _     .              t  ^       .          vl  j     ui 

x_r      -^^  -K/f  -.                u             A  ]  fu  Background  Carrier,  with  double 

Hewitt  M  2  or  can  be  remodeled  by  ■    °  r                ^               j            n 

•  1                u         r         11       1  ^  swinging  frame  and  mounted  on  roll- 

us  with  a  number  or  smaller  lamps.  ^,  °               .^         -^,/       ^ 

r>        •          n^/ff^            u-  u  V    ^4- (,^  ers.     Measures    46    x    27/2-     Lower 

Requires  a  744    lens,  which  IS  not  tur-  r                           a^      ^a    n.f.    . 

•  7  J               •      ^v      n           TJ      -^^  frame  measures  46  x  54.  This  is  com- 

nished,     nor    is    the    Uooper-rlewitt  ,            -i        i-.         n     ^-             ^    ■  i 

,.,^.                       ^        J--J  plete   with   white    reflecting    material 

lighting  equipment,  and  is  priced  very  ^    ,         -  ^         ^     ^.            ^ 

I  ^        ^    ^    ^                        ^  and  used  for  reflecting  purposes. 

T,          •      T»  •                         «tiQ  «;«  Bargain  Price  $6.50 

Bargain  Price  $19.50  ° 

Victor  Flash  Bags,  hanging  type  Haloette  Attachment  for  8  x  10 

for  use  with  powder  bags  and   pro-  Elwood  Enlarger.    We  have  a  few  of 

tected  by  treatment  with  a  fire-retard-  these  left  in  stock,  and  there  vvill  be 

ent  carrying  case,  and  so  wired  that  no  more  when  sold.    This  attachment 

one  or  more  bags  can  be  used  as  a  permits  you  to  readily  obtain  clean- 

^j^j^.  cut  white  backgrounds  at  present  or 

X,'         .     -n  .                d.7  «:a        u  any  future  printing  of  any  negative. 

Bargain  Price  $7.50  each  ^                 r           ^             /        » 

^  Bargain  Price  $10.00 

Haldorson    Portable    Twin    Arc 

Lamp,  complete  in  case,  and  measures  Sodium     Sulphite     Champlin     in 

14!/2  X  ll!/2  x  5/2"  thick.  Furnished  5-lb.    amber   glass   bottles  with   large 

without  stand.  opening  and  screw  top. 

Bargain  Price  $12.50  Bargain  Price 90c  each 


KODATRON  SPEEDLAMP  FLASH 


Made  i/uiU  3.1-lncUt  UhA.  cU  fl64  Ui  ^jso^ooo  d^ecanJ 


T„ 


HE  long-focus  lens  gives  correct  perspective — the  small  stop  gives  ample  depth — 
the  speed  of  the  flash  stops  fast  motion  of  fan  and  blowing  hair — the  intense  light 
gives  full  exposure  on  Kodatron  Panchromatic  Film.  All  of  these  are  decided  advan- 
tages in  practical  commercial  and  illustrative  photography.  Models  are  caught  in 
motion,  doing  things  naturally — a  good  negative  is  assured  with  every  exposure — 
flashes  cost  approximately  one-half  cent  each. 

CONVENIENCE    AND    ECONOMY    OF    OPERATION 

The  Kodatron  Speedlamp  flash  tube  has  a  life  of  over  5,000  flashes,  no  special  wiring 
is  required,  all  flashes  are  1/30,000  second,  synchronization  is  simple.  A  50-watt  lamp 
within  the  flash  tube  gives  a  preview  of  the  light  balance  on  the  subject. 

Kodatron  Speedlamp  complete,  including  power  unit,  one  Kodatron  Flash  Tube, 
18-inch  reflector,  telescoping  standard,  and  synchronizer  cord $400 

Kodatron  Flash  Tube  (replacement) 30 

Descriptive  circular  on  request 

EASTMAN  KODAK  COMPANY,  ROCHESTER,  N.  Y. 


For  enlargements  of  sparkling 
brilliance — use 

KODABROMIDE 

(FORMERLY  CALLED  KODABROM  ) 

Photographers  prefer  its  rich  blades — its  speed  of  devel- 
opment— and  like  its  choice  of  thirteen  attractive  grades. 

Eastman  Kodak  Company,  Rochester,  N.  Y. 


'^^1^ 


tM 


^il'S}, 


;i|'  /M 


},W^^^i 


^■'    •     ^'^ 


■^.'i^^.- 


'4  \    '•  *>*\ 


f  s**''*" ,     '<^  ,V 


) 


THE 


FOCUS 


Published  Monthly  in  the  Interests  of  the 
Photographic  Industry 


Vol.  XVII 


JUNE,  1941 


No.  6 


A  K.ALART  Prize  Winner 


Published  hy 

HIRSCH  &  KA 

SAN  FRANCISCO 


4         '"•  '-  '''\w,r 


'^^  OF 


DEFENDER  X-F  PAN  FILM 

WITH  ABRASION-PROOF  RETOUCHABLE  SURFACE"^ 

IT    MAKES    RETOUCHING: 

SAFER...  Highly  abrasion -resistant,  this  unique 
surface  minimizes  the  dangers  of  scratching  and 
smudge  marks  before,  during  and  after  develop- 
ment. 

EASIER  ...  This  Defender  treatment  provides 
a  fine  tooth  surface  designed  to  take  retouching 
easily.  Etching  and  other  special  modifying 
treatments  are  in  no  way  affected. 

SIMPLER ..  .Does  away  with  the  necessity  for 
retouching  '"dope"  except  in  extreme  cases. 
Simplifies  and  speeds  up  your  retoucher's  work. 

"^Defender  Fine  Grain  Pan  is 
available  only  with  this  surface 

DEFENDER  PHOTO  SUPPLY  CO.,  INC.,  ROCHESTER,  N.  Y. 


THE  FOCUS 


Prepared  and  Published 
Monthly 


In  the  Interest  of  the 
Photogr^iphic  Industry 


By  HiRSCH  6?  Kaye 

2  39  Grant  Avenue.  San  Francisco 

The  Largest  Independently  Owned  Complete  Photo  Supply  House  in  the  West 


Vol.  XVII 


JUNE,  1941 


No.  6 


Full  Life  Begins  at  Eighty 

Fve  been  a  bookworm  many  years, 
All  creeds  and  dogmas  hewing, 
Fve  passed  the  chrysalidic  stage 
Of  philosophic  brewing. 

IVe  written  literary  stunts — 
Prose,  poetry  and  jingle — 
In  social  circles  played  a  part, 
In  married  Hfe  and  single. 

Fve  served  at  many  crafts  and  trades — 
Schoolteacher,  sculptor,  author — 
Fve  lived  the  ups  and  downs  of  life 
From  autocrat  to  pauper. 

Fve  traced  peculiar  human  traits 
Through  ancient  anthropology 
And  brought  my  findings  up  to  date 
In  history  and  biology. 

In  four  score  years  of  research  work 
Fve  found  sufficient  data — 
To  prove  that  with  the  human  race 
Full  hfe  begins  at  eighty. 

J.  E.  Johnson. 

With  this  bit  of  philosophy,  we  in- 
troduce a  man  who  combines  the 
viewpoint  of  youth  with  what  is 
probably  a  record  for  long  time  ser- 
vice  as  a  photographer. 


Julian  Eggleston 
Johnson  was  born  in  a 
log  cabin  on  an  oak' 
covered  ridge  in  west' 
ern  Wisconsin,  on  Feb- 
ruary 7,  1861.  His  par- 
ents came  from  western 
New  York  state  near 
Buffalo,  and  had  settled  on  a  home- 
stead in  1858. 

The  tenth  child  of  a  family  of 
eleven  children,  he  lived  on  the  farm 
until  the  age  of  nineteen.  He  received 
his  early  education  in  a  log  school- 
house.  When  not  at  school  or  helping 
on  the  farm,  his  favorite  pastime  was 
hunting  and  fishing,  both  of  which 
were  plentiful.  He  had  a  fondness  for 
drawing  pictures  and  was  often  pun- 
ished by  his  teacher  for  neglecting 
the  Three  R's  in  favor  of  sketching 
on  his  slate.  By  the  time  he  was  fif- 
teen, he  started  to  write  poetry,  which 
has  remained  one  of  his  hobbies. 

The  farm  was  sold  and  the  family 
moved  to  Redwood  Falls  in  Minnesota 
in  1879,  and  he  found  employment 
as  a  railroad  section  hand,  but  soon 
left  this  for  farm  work.  He  was  a 
school  teacher  in  1880,  and  for  the 
following  ten  years.  He  married  in 
1882,  and  raised  a  family  of  five 
children. 

His  first  camera  was  purchased 
from  a  mail-order  house  for  $9.00. 
This  was  in  the  winter  of  1886-87, 
and  was  the  beginning  of  a  fascinat- 
ing practice  of  taking  family  pictures, 
(Continued  on  Page  5) 


4] 


[  THE  FOCUS  for  JUNE,    1941  ] 


-^ 


Yc 


.OU  cannot  fool  the  public!  One  can 
walk  out  of  a  cheap  store  with  a  $12.50  suit  but 
everyone  will  eventually  recognize  its  cheapness, 
even  if  the  stripes  and  pattern  are  at  first  sight 
apparently  ''spiffy.''  A  $50.00  suit  may  not 
cause  much  commotion  but  eventually  it  will 
dawn  on  people  that  he  is  well  dressed.  So  it  is 
with  the  photo  mounts  that  you  use.  The  fact  the 
best  and  most  successful  photographers  in  the 
land  show  preference  for  Gross  Mountings,  year 
after  year,  are  evidence  that  they  must  be  the 
best.   And  Gross  Mounts  cost  no  more! 


THE  GROSS  PHOTO  SUPPLY  CO. 

MANUFACTURERS  /  TOLEDO,  OHIO 

Canadian  Agents:  W.  E.  Booth  Company,  Limited,  Toronto,  and  Montreal 


[  THE  FOCUS  for  JUNE,   1941  ] 


[5 


J.  E.  Johnson 

(Continued  from  Page  3) 

which  gradually  so  grew  in  popularity 
that  he  found  it  desirable  to  resign 
as  teacher  and  became  a  professional 
photographer.  He  established  branches 
in  the  three  nearby  communities, 
which  he  visited  and  operated  on  spe- 
cial days.  This  was  horse  and  buggy 
traveling,  and  was  extended  for  some 
miles  beyond  the  normal  road,  for  the 
purpose  of  photographing  farm  houses, 
groups,  schools,  churches,  and  thresh- 
ing crews. 

In  1 902  he  sold  his  business  at  Mor- 
gain,  Minnesota,  and  bought  a  piece 
of  cut  -  over  timber  land  near 
McGregor  and  opened  a  small  studio 
with  which  he  hoped  to  earn  enough 
to  buy  groceries  while  opening  up  the 
farm,  but  there  was  not  enough  busi- 
ness to  support  the  studio,  so  he  sold 
it,  and  bought  a  studio  at  Little  Falls, 
which  he  held  for  about  two  years, 
after  which  he  located  in  North  Da- 
kota. The  winters  were  too  severe,  so 
in  1907  he  came  to  Oregon,  and  for 
two  years  he  worked  part-time  in 
studios  and  home  portrait  work  in 
Portland,  Salem,  and  other  communis 
ties.  In  1909  he  opened  a  studio  in 
Hillsboro,  where  he  has  since  re- 
mained. After  forty  years  as  a  pro- 
fessional photographer,  he  has  retired 
from  studio  life  and  is  now  a  minia- 
ture camera  addict  and  is  especially 
interested  in  sculpture. 

He  has  held  membership  in  all  the 
photographic  organizations  in  exis- 
tence during  his  time  in  the  North- 
west. He  was  a  charter  member  of 
the  A.  O.  U.  W.  and  M.  W.  A.,  of 
Morgan,  Minnesota,  until  he  left  the 
state.  His  wife  died  two  years  after 
they  had  celebrated  their  golden  wed- 
ding. He  is  the  living  head  of  five 
generations  of  which  there  are  three 
living  children,  fifteen  grandchildren, 
two  great  grandchildren,  and  one 
great,  great,  grandchild. 


Why  Worry? 


Either  you  are  successful  or  youVe 
not  successful. 

If  you  are  successful  there  is  noth- 
ing to  worry  about. 

If  you're  not  successful  there  are 
only  two  things  to  worry  about. 

Your  health  is  either  good  or  you're 
sick. 

If  your  health  is  good  there  is  noth- 
ing to  worry  about. 

If  you  are  sick  there  are  only  two 
things  to  worry  about. 

You  are  either  going  to  get  well,  or 
youVe  going  to  die. 

If  you  are  going  to  get  well  there 
is  nothing  to  worry  about. 

If  you  are  going  to  die  there  are 
only  two  things  to  worry  about. 

YouVe  either  going  to  Heaven — or 
— you're  not  going  to  Heaven. 

If  you  are  going  to  Heaven  there 
is  nothing  to  worry  about. 

If  you  are  going  to  the  other  place 
you'll  be  so  busy  shaking  hands  with 
old  friends  you  won't  have  time  to 
worry. 

Kodak  8x10  Metal  Paper 
Board 

The  principal  features  of  this  paper 
board  are  its  metal  construction,  fin- 
ished in  gray  lacquer,  and  its  one-inch 
wide  movable  masks  that  are  easily 
adjusted  to  the  desired  si2,e  or  re- 
moved completely.  Paper  guides  al- 
low positioning  the  paper  in  the  rear 
left-hand  corner  of  the  board  and  are 
set  for  a  [z^-inch  margin  on  the  print. 

Hinged  to  the  rear  of  the  base  is  a 
stationary  mask  that  may  be  raised 
to  an  elevated  position  and  held  there 
by  a  spring.  This  mask  with  the 
movable  masks  removed  will  permit 
the  making  of  a  print  7J/2X9J/2  inches 
in  size. 

Kodak  8x10  Metal  Paper  Board, 
for  use  with  Kodak  Portable  Minia- 
ture Enlarger  or  any  vertical  enlarger, 
$6.50. 


6  ]                                          [  THE  FOCUS  for  JUNE,  1941  ] 
•» 

Two  New  Color  Flashbulbs 
Are  Announced 

WITH  more  and  more  amateurs  turning  to  natural  color  photography, 
the  need  for  smaller  size,  lower-priced  color  corrected  flashbulbs  for 
all  types  of  cameras  including  focal  plane,  has  been  keenly  felt.  To  meet  this 
increasing  demand,  the  Wabash  Photolamp  Corporation  has  announced  two 
new  small  si2;e,  blue  color  bulbs,  the  Nos.  OB  and  40B. 

These  two  new  bulbs  are  said  to  be  the  first  color-corrected  flashbulbs 
that  can  be  used  with  all  cameras  including  the  focal  plane  types.  Their 
self-filtering  blue  jackets  entirely  eHminate  the  need  for  any  separate  filters 
when  shooting  either  indoors  or  outdoors  with  daylight  type  color  film,  or 
daylight-corrected  one-shot  color  cameras.  By  coating  the  inside  of  these 
bulbs  with  a  special  crystal-clear,  dayHght  blue  lacquer,  to  act  as  a  self- 
contained  filter  to  color  correct  the  Hght  emission,  it  has  been  possible  to 
convert  the  color  temperature  of  the  light  from  4,000°  to  6,000°  Kelvin,  the 
equivalent  of  sunlight. 

Thus,  balanced  with  sunlight,  the  bulbs  are  particularly  useful  in  synchro' 
sunlight  color  photography,  where  they  serve  as  boosters  to  throw  much  needed 
light  into  the  dense  shadows  cast  by  the  sun.  The  effect  is  to  create  more 
balanced  lighting,  which  is  imperative  in  color  work  if  true  color  rendition 
is  to  be  obtained,  with  the  colors  in  correct  relation  to  each  other  as  the  eye 
would  see  them  in  sunlight. 

Because  of  the  smaller  size  and  lesser  light  output  of  these  two  new  bulbs 
in  comparison  with  the  standard  larger  color  sizes  No.  2B  and  No.  3B,  there 
is  considerably  less  danger  of  blocking  up  highlights,  a  fault  which  easily 
occurs  if  too  large  a  bulb  is  used.  These  new  bulbs  also  enable  the  amateur 
to  take  color  pictures  on  cloudy  days,  against  the  light  for  sparkling  back- 
lighting effects,  and  at  night  with  daylight  type  color  film.  Faster  shutter 
speeds  are  also  possible,  thus  bringing  a  wider  variety  of  subjects  within 
reach  of  the  color  photographer.  The  comparative  characteristics  of  the  four 
Wabash  blue  color  flashbulbs  now  available,  follows: 

New  New- 

No.   OB  No.   40B  No.   2B  No.    3B 

*Color-corrected  light  output 

in  Lumen  seconds  12,000  18,000         42,000         85,000 

Color  temperature — Degrees 

Kelvin    6,000°  6,000°  6,000°  6,000° 

List  Price  $.16  $.20  $.25  $.45 

*Filtered  light  output  only. 

-^ ^ 

Additional   Contrast  of  ^^^^  ^^  ^^°^^  contrasts  previously  fur 

Kodabromide  Paper  ^^^^'^ 

ir    1  1  J  J     ui         ■  U4-  It  will   be   furnished   in   the  same 

Kodabromide  paper,  double  weight. 

Grades  R  and  S,  will  henceforth  be      sizes  and  at  the  same  pnces  as  other 
furnished  in  Contrast  No.  4  in  addi-      grades  of  Kodabromide  paper. 


[  THE  FOCUS  for  JUNE,   1941  } H 


The  Small  Businessman 

THIS  is  a  country  of  small  towns  and  small  businesses.  The  large  cities 
often  are  only  small  neighboring  communities  grown  together;  the  large 
businesses  usually  are  successive  stages  of  a  particular  service  hooked  together 
for  efficiency  and  economy.  But  for  the  villages,  there  would  be  no  cities — 
large  cities  are  not  self -perpetuating;  and  but  for  smaller  business  units,  there 
would  be  no  great  corporations.  Were  the  great  cities  destroyed,  they  could 
be  rebuilt  from  the  towns  and  villages;  from  small  businesses,  great  corpora- 
tions could  be  organized  again — but  conversely,  this  would  not  be  true. 

Ninety-four  per  cent  of  American  towns  and  cities  have  less  than  50,000 
population.  These  are  communities  of  quite  distinctive  character  and  great 
range  of  individuality.  Each  community  or  group  has  much  more  balanced 
leadership  than  most  large  cities  have.  Out  in  the  country — where  you  really 
find  this  Country — a  type  of  thought  prevails  of  which  the  suffocating  and 
sophisticated  superficiality  of  the  strident  and  self-worshipful  metropolis  sel- 
dom seems  capable. 

Likewise,  the  country's  real  business  is  small  business.  Of  all  businessmen 
who  pay  income  tax,  96  per  cent  are  Small  Businessmen  who  earn  less  than 
$25,000  a  year — earn  it  and  use  it.  We  have  about  210,000  industrial  con- 
cerns; 145,000  of  them  are  small  concerns  producing  less  than  $100,000  worth 
of  goods  a  year — which  everyone  knows  is  a  very  small  production.  There  are 
one  and  a  half  million  retail  stores;  one  and  a  quarter  million  of  them  are 
independent  single-owner  stores. 

It  is  important  to  know  this,  but  we  cannot  be  said  to  know  it  as  long 
as  we  think  of  Big  Business  when  we  hear  business  spoken  of — as  if  business 
were  great  aggregations  of  capital,  vast  concentrations  of  mechanical  power 
and  famous  industrial  names.  These  do  not  comprise  American  Business.  Go 
around  the  country,  observe  things  at  first  hand.  Drop  into  the  annual  con- 
vention of  the  American  Bankers  Association,  for  example.  You  see  5,000 
bankers  in  session.  Famous  men  are  there — heads  of  famous  banks — but  you 
could  seat  them  in  one  row  of  chairs.  The  other  4,950  men  (and  a  few  wo- 
men) are  heads  of  country  banks,  small-town  banks,  small-city  banks — the 
Small  Bankers  who  carry  on  the  bulk  of  the  banking  business  for  the  bulk  of 
the  people.  Visit  the  great  Canners'  Convention — a  convention  so  large  that 
it  swamps  any  city  where  it  meets.  All  the  big  names  are  there,  of  course, 
but  they  are  lost  among  thousands  of  men  connected  with  small  canneries — 
single-owner  canneries,  two-brother  partnerships,  canneries  operated  by  five 
working  partners,  and  so  on.  You  need  to  see  them  all  together  to  reali2;e 
that  the  canning  industry  is  made  up  of  a  multitude  of  small  units.  At  an 
insurance  convention  you  observe  the  same  thing — the  big  national  companies 
as  a  matter  of  course  but  also  hundreds  of  smaller  accident,  fire,  life  and  health 
insurance  companies,  representing  at  least  one  line  of  American  business  that 
today  can  report  its  transactions  in  astronomical  figures  without  using  a  single 
drop  of  red  ink.  The  hotel  business  in  convention  presents  the  same  picture. 
That  massive  industry  is  capable  of  caring  for  more  than  a  million  people 
every  day,  yet  70  per  cent  of  the  hotels  that  comprise  it  have  less  than  50 
rooms  each.    Name  any  field  you  like — the  furniture  business,  the  pulp  and 

(Continued  on  Page  9) 


ir   FOR    ACTION    SHOTS 

Speed  of  /4.5  yields  sharp,  clear 
action  shots,  even  indoors  and  oa 
dull  days. 


ic  FOR  GROUP  PHOTOS 

Anasdgmatic  correction  and  flat 
field  assure  group  shots  of  dewil  and 
brilliance. 


SERIES  II  F  4.5 
VELOSTIGMAT 


ir  FOR  HOME  PORTRAITS 

True  perspective,  moderate  focal 
length  and  speed  produce  excellent 
portraits  in  small  rooms. 


•    FOR    COPYING 

Fine  optical  correction  registers 
decails  faithfully,  guarantees  excel- 
lent copying  with  this  Velostigmat. 


•  FOR  ENLARGING 

Speed  and  fidelity  to  detail  give 
you  surprisingly  short  exposures  in 
making  enlargements. 


AN  ALL-ROUND 

HIGH  SPEED 
ANASTICMAT 


The  Series  II  Velostigmat  /4.5  is  one  of  the  most  versatile  lenses  for  general  studio 
and  portrait  work — with  it  your  one  camera  virtually  becomes  five  separate  instru- 
ments. Compactness  and  true  perspective  for  home  portraiture.  Flat  field  for  group 
photos.  Speed  for  action  shots.  And  so  fine  optically  that  it  is  regularly  used  for 
copying  and  enlarging. 

The  WoUensak  Series  II  /4.5  incorporates  modern  advantages  that  will  advance 
your  artistry,  help  you  get  business. 


WRITE  FOR  LITERATURE 

WOLLENSAK  OPTICAL  CO.,  ROCHESTER,  N.Y. 


OLLENIA 


^i^tt^ 


"¥- 


[  THE  FOCUS  for  JUNE,   1941  ] 


[9 


-4- 


THE  SMALL  BUSINESS  MAN 

(Continued  from  Page  7) 

paper  business,  the  newspaper  publishing  business,  the  dairy  business — it  is 
made  up  of  small  units. 

Even  the  operations  of  big  automobile  factories  are  preceded  by  weeks 
of  work  in  the  field  of  Small  Business,  and  when  the  big  automobile  manu- 
facturers have  added  their  special  contribution,  the  whole  product  moves  out 
into  the  field  of  Small  Business  again  to  be  bought,  sold  and  used.  Big  Busi' 
ness  is  just  a  junction  point  for  Small  Business,  going  and  coming. 

What  a  vast  network  of  communications  Small  Business  is,  through  which 
to  send  depressive  or  tonic  influence  to  the  country!  We  are  more  dependent 
on  the  Small  Businessman  than  we  realize — more  than  he  reaHzes.  Not  only 
is  his  importance  to  be  emphasized,  but  also  his  responsibility.  His  community 
takes  its  reading  of  the  national  economic  temperature  from  the  thermometer 
of  his  countenance.  Whatever  he  permits  to  worry  or  injure  or  unduly  burden 
him,  slows  down  the  nation.  In  the  worst  of  times,  from  10  to  25  per  cent 
more  business  volume  is  always  to  be  had,  that  our  surrender  to  personal  dis^ 
couragement  robs  us  of.  That  percentage  spread  through  the  nation  would 
be  the  saving  margin,  and  that  margin  is  the  special  field  of  the  Small  Business' 
man  to  conserve. 

This  is  a  SmalbTown  and  SmalbBusiness  Country.  That  is  one  phase 
of  our  democracy.  There  is  strength  and  there  is  wisdom  in  large  numbers  of 
small  interests  working  for  the  common  purpose. 

W.  J.  Cameron. 


PAKO  Oval  Weight  Rings 

Of  Polished   Brass  Nickel  Plated 

PAKO  Oval  Weight  Rings  are  es- 
pecially suitable  for  116  and  120  and 
other  large  size  films.  For  smaller  sizes, 
such  as  Leica,  Contax,  and  other  min- 
iature films  see  the  PAKO  "All  Pur- 
pose" Weight  Rings  described  above. 

Per  dozen $2.50 


PAKO  "All  Purpose"  Weight 

Rings 

Made  of  Durable,  Acid  Resisting 
Metal 

PAKO  "All  Purpose"  Weight  Rings 
are  used  for  holding  down  Leica,  Con- 
tax,  or  other  films  when  doubled  in  the 
tanks.   They  may  be  used  horizontally 


on  wide  film,  or  vertically  on  narrow 
film  —  this  feature  makes  them  doubly 
convenient  wherever  films  of  various 
sizes  are  processed. 

Per  dozen $4.20 


The  PAKO  Tray  Thermometer 

For  Quick,  Easy,  Temperature 
Indication 

A  practical  thermometer  for  use  in 
developer  trays  or  the  Pakodoper.  De- 
signed for  easy  reading  in  semi-dark' 
ness.  Has  large,  legible  temperature 
scale  and  black  spirit  tube  set  against 
a  white  enamel  background. 
Size:  4%"  high,  2%"  wide. 

Price,  each $3.00 


10] 


[  THE  FOCUS  for  JUNE,   1941  ] 


l/Unu  Ljou  »^nouia  Aoin 

THE  PHOTOGRAPHERS  ASSOCIATION 
OF  AMERICA 


1.  Book  of  60  Selected  Photographs 
of  the  1940  Convention  and — 
next  spring — a  similar  book  from 
the  1941  Convention. 

2.  Complete  printed  Report  of  the 
1940  Convention  and — next  fall 
— a  similar  book  for  the  1941 
Convention. 

3.  Handsome  tvv^o-color  Membership 
Certificate. 

4.  Two-color  Membership  Card. 

5.  Code  of  Ethics,  to  be  framed  and 
hung  in  your  studio. 

6.  Cut  of  The  Association  Emblem 
for  your  stationery  and  advertis- 


7 


mg. 


Decalcomania  transfer  of  the  Em- 
blem for  your  window  or  show- 
case. 

8.  A  year's  subscription  to  The  Vro- 
fessional  Photographer  (twice  a 
month) . 

9.  A  year's  subscription  to  The  Com^ 
mercial  Photographer   (monthly) . 

10.  Traveling  Loan  Collections  of 
Photographs  for  display  in  your 
studio. 

1 1 .  Traveling  Loan  Collections  of 
Greeting  Cards  from  which  to  get 
ideas. 

12.  Traveling  Loan  Collections  of 
Portrait  Direct  Mail  Material 
from  which  to  plan  campaigns 
of  your  own. 

13.  Traveling  Loan  Collections  of 
Commercial  Direct  Mail  Material 
for  the  same  purpose. 

14.  Traveling  Loan  Collections  of 
Stationery  and  office  forms  to  help 
you  improve  your  letterheads. 


15.  The  1941  Classified  Membership 
Directory — your  own  name  will 
be  listed  in  the  1942  edition. 

16.  Names  of  photographers  in  all 
parts  of  the  country,  whenever 
you  need  them. 

17.  Admission  to  the  Annual  Con- 
vention. 

18.  Prompt  answers  to  your  questions 
on  any  photographic  problems. 

19.  The  possibility,  through  the  Merit 
System,  of  becoming  a  Master  of 
Photography. 

20.  Collections  of  Lantern  Slide  Talks 
(now  being  prepared  but  not  to 
be  ready  before  September). 

There  are  other  services,  but  we 
cannot  describe  all  of  them  in  this 
limited  space.  It  should  be  enough  to 
say  that  no  trade  association  in  any 
industry,  regardless  of  what  it  charges 
for  dues,  offers  as  much  genuine,  help- 
ful service  as  The  P.  A.  of  A.  And 
the  dues  are  more  than  reasonable — 
they  are  ridiculously  low — judge  for 

>'°"''^'='^-  12  Mo.. 

Annual  Gross  Business  Dues 

Up  to  $5,000 $  5.00 

From       $5,001  to       $7,500....     7.00 


From 
From 
From 
From 
From 


$7,501  to 
$10,001  to 
$15,001  to 
$25,001   to 


$10,000....  10.00 
$15,000....  12.00 
$25,000....  15.00 
$50,000....  20.00 


$50,001  to  $100,000....  25.00 


From  $100,001  up 30.00 

Additional  information  and  appli' 
cation  blank  can  be  obtained  from 
Photographers  Association  of  Amer- 
ica, Caxton  Bldg.,  Cleveland,  Ohio. 


[  THE  FOCUS  for  JUNE,    1941  ] 


[11 


Charles  D.  Gallagher 

CHARLES  D.  GALLAGHER, 
Ely,  Nevada,  has  purchased  the 
large  building  in  which  his  studio  is 
located.  The  building  was  finished 
about  two  years  ago  and  in  addition  to 
the  studio,  contains  the  offices  of  the 
State  Compensation  Department,  the 
State  Employment  OSice,  and  the  Fed- 
eral Grazing  Department  branch  of- 
fices. The  building  occupies  an  entire 
block  in  Ely,  and  Mr.  Gallagher  has 
shrewdly  kept  his  own  name  in  the 
background  and  has  called  his  build- 
ing the  ''Photography  Building".  We 
wonder  how  many  other  communities 
have  a  building  similarly  named! 

When  the  original  plans  were  de- 
signed, Mr.  Gallagher  arranged  for  a 
long  term  air  lease  on  the  roof  and 
now  enjoys  the  use  of  a  comfortable 
penthouse  bachelor  apartment  built  for 
his  personal  use. 

We  should  add  that  a  15  foot  ver- 
tical neon  sign  on  the  corner  of  the 
building  announces  —  'Thotography" 
— which  helps  to  keep  Ely  photO' 
graphic  minded. 

T V<» 7 

Kodak  Photographic  Papers 
Chart 

The  Kodak  Photographic  Papers 
Chart  shows,  by  means  of  actual  pho- 
tographic paper  samples,  the  surface 
texture,  stock  tint,  and  warmth  of 
emulsion  tone  for  all  Kodak  papers. 
Stock  weight  and  available  contrasts 
are  also  given  for  each  paper.  In  addi- 
tion to  instructions  on  the  use  of  the 
Papers  Chart  itself,  a  table  of  develop- 
ment, safelight  recommendations,  pa- 
per speeds,  and  helpful  suggestions  on 
choosing  appropriate  paper  surfaces 
for  various  subjects  are  included. 

Kodak  Photographic  Papers  Chart, 
$1.80. 

^ ♦.♦ :v. 

^: — ♦♦      ^ 

We  urge  you  to  save  your  copies  of 
The  Focus  for  future  reference. 


Lites  and  Lighting 

■"Tites  and  Lighting'',  by  Beattie,  is 
the  name  of  a  most  interesting  book' 
let  just  receved,  and  available  to  any 
reader  of  The  Focus  who  may  send  a 
request  for  a  copy. 

While  the  book  was  intended  as  a 
complete  catalog  of  Beattie  Lamps,  it 
is  actually  a  most  helpful  book  on  the 
use  of  lighting  equipment.  Every  pro- 
fessional photographer  should  have 
one  and  read  it.  After  you  have  read 
the  book  you  will  understand  that 
when  you  buy  a  Beattie  Lamp  you  are 
not  merely  buying  a  piece  of  manu- 
factured merchandise,  but  an  instru- 
ment by  which  you  can  produce  bet- 
ter pictures,  and  definitely  increase 
your  sales  and  profits. 

y' ♦.♦ V 

T «> r 

Lost 

A  2"  F3.5  Radionar  lens,  No. 
498390,  in  compur  shutter,  No. 
2524065,  was  shipped  to  a  customer 
and  apparently  lost  en  route. 

Should  this  lens  be  offered  to  you 
it  is  suggested  you  promptly  get  in 
touch  with  us. 

^:-:-^ 

Speed  Graphic  Camera 

With  New  Kodak 

Ektar  Lens 

We    shall    henceforth    furnish    the 
2!/^x3!/4  Speed  Graphic  Camera  with 
Kodak   Ektar   F3.7    105-mm.    lens  in 
Supermatic   shutter.     This    new   lens 
will  be  supplied  with  a  blade  arrester 
and  will  include  front  lens  cap  and 
No.   2   Cable  Release. 
2!/4x3!/4  Speed  Graphic  Cam- 
era,    including     one     film 
holder,  Graflex  or  Graphic 
Back,    with    Kodak    Ektar 
F3.7    105-mm.   lens   in   Su- 
permatic Shutter  $134.00 

*Kodak  Ektar  F3.5    105-mm. 

Lens  in  Supermatic  Shutter     54.00 


*This    lens    furnished    separately    is    ex- 
pected to  be  ready  for  shipment  in  June. 


12} 


[THE  FOCUS  for  JUNE,   1941  } 


Speeding  Up  Film  Process- 
ing With  Infra-Red 

SEALED-SILVER  HEAT  LAMPS 

From  click  to  pic  in  fifteen  min- 
utes is  a  dream  made  possible  for 
amateur  photographers  with  the  help 
of  the  new  Birdseye  Sealed-Silver 
Heat  Lamps  that  Wabash  has  put  out, 
and  the  new  rapid  process  which  Agfa 
published.  Briefly,  the  process  con- 
sists of  five  steps: 

1.  A  rapid  working  two-solution 
developer. 

2.  A  five-second  short-stop  bath. 

3.  Rapid  fixation. 

4.  A  two- minute  wash. 

5.  Speed-drying  with  infra-red. 
Until  recently  the  biggest  thorn  in 

the  side  of  the  rushed  photographer 
was  the  problem  of  speed-drying  nega- 
tives without  risking  their  quality. 
This  problem  is  solved  with  the  appli- 
cation of  infra-red  radiant  heat  en- 
ergy, developed  by  the  new  sealed- 
silver  Birdseye  Heat  Lamps  now  being 
manufactured  by  Wabash.  The  infra- 
red heat  rays  these  new  lamps  develop 
cut  down  drying  time  by  penetrating 
through  the  film  emulsion  to  start  the 
drying  process  from  within!  These 
lamps  have  their  own  built-in  reflec- 
tors, consisting  of  pure  solid  silver 
linings  hermetically  sealed  inside  the 
bulbs  where  they  serve  to  concentrate 
the  rays  of  energy  to  any  desired 
point. 

With  the  new  speed-drying  method, 
negatives  can  be  developed  and  com- 
pletely bone-dry  in  from  seven  to  eight 
minutes.  For  Step  1,  the  two-solution 
developer  recommended  by  Agfa  is 
mixed  as  follows: 

Solution  No.  1 

Metol  or  Equivalent    J/2  o^.  80  gr. 

Sulphite  4  oz. 

Hydroquinone  Ij/J  oz.  30  gr. 

Water  to  make  1  gallon 

Solution  No.  2 

Sodium  Carbonate 

(monohydrated)        1 3]/2  02;. 

Water  to  make  1  gallon 


Step  1 — Developing:  Time  2  min^ 
utes.  The  negative  is  developed  by 
immersing  it  in  solution  No.  1 
(70°  F.)  and  agitating  for  one  min- 
ute. Without  rinsing,  the  negative  is 
then  placed  in  solution  No.  2  and  agi- 
tated for  the  same  length  of  time. 
Because  of  the  extremely  rapid  action 
of  the  developer,  continuous  agita- 
tion is  necessary  to  avoid  streaks  from 
uneven  development. 

Step  2 — Short^Stop  Bath:  Time  5 
seconds.  The  negative  is  then  im- 
mersed for  five  seconds  only  in  an 
acid  short-stop  bath  made  up  of  lj/2 
ounces  of  28%  acetic  acid  in  32 
ounces  of  water.  It  should  be  agitated 
for  five  full  seconds. 

Step  3 — Fixation:  Time  lYi  min' 
utes.  The  negative  is  finally  fixed  for 
at  least  IJ/2  minutes,  with  continuous 
agitation,  in  a  concentrated  hypo 
formula  such  as  Agfa's  No.  201  made 
up  as  follows: 

Solution  No.  1 

Hot  Water  (125°  F.)  K2  gallon 

Hypo  3  pounds 

Solution  No.  2 

Hot  Water  (125°  F.)  20  oz. 

Sodium  Sulphite  2  02;. 

Acetic  Acid  (28%)       6  oz. 

Potassium  Alum  2  oz. 

Add  solution  A[o.  2  to  J^o.  I  and 
then  water  to  ma\e  1  gallon. 

Step  4 — 'Washing:  Time  2  minutes. 
After  fixation,  the  negative  can  be 
given  a  temporary  two  minute  wash- 
ing in  running  water.  If  its  perma' 
nence  is  desired,  it  will  have  to  be 
rewashed  thoroughly  later. 

Step  5 — Speed  Drying:  Time  2 
minutes.  The  wet  negative  is  laid  out 
on  a  clean  ferrotype  tin  and  all  sur- 
face moisture  removed  by  squeegee- 
ing both  sides  with  a  soft  rubber 
squeegee.  The  film  is  then  immersed 
in  a  tray  of  Agfa  Rapid  Drier  solution 
for  no  longer  than  one  minute,  with 
the  tray  rocked  continuously.  After 
the  rapid  drier  solution,  the  film  is 
squeegeed  again  and  placed  in  a  dry 
(Continued  on  Page  14) 


[  THE  FOCUS  for  JUNE,   1941  ]  [  13 


Boy— Bring  Me  Some  Fine  Grain 
Developer— and  Some  Ice'' 


ANEW  departure  in  hotel  service  of  particular  interest  to  everybody  con' 
nected  with  photography  has  been  decided  upon  by  the  management  of 
the  Hotel  Stevens,  Chicago,  Illinois,  who  will  provide  camera  club  facilities  for 
guests  of  the  hotel.  They  will  be  ready  for  use  during  the  forthcoming  1941 
Combined  Photographic  Industry  Conventions  and  Trade  Show  to.  be  held  in 
the  Stevens  Hotel  the  week  of  August  18th.  General  Manager  Joseph  P.  Binns 
decided  last  year  following  the  1940  Combined  Photographic  Industry  Conven' 
tions  and  Trade  Show  at  his  hotel  that  photographic  facilities  for  the  traveling 
public  were  a  ''must"  on  the  guest  service  list. 

Accordingly  he  conferred  with  leading  figures  in  the  Chicago  retail  photo- 
graphic field  and  with  heads  of  photographic  clubs  and  with  H.  O.  Bodine, 
Executive  Secretary  of  the  National  Photographic  Dealers  Association,  about 
his  idea.  From  these  various  sources  Mr.  Binns  had  advice  and  counsel;  the  net 
result  was  the  formation  on  paper  a  short  time  ago  of  a  photographic  club  to 
be  complete  with  dark  rooms,  meeting  room,  office  space.  The  developing  and 
printing  section  will  be  equipped  with  the  latest  devices  and  present  plans  call 
for  at  least  two  developing  and  printing  rooms  with  possibilities  of  three  of 
each.  The  equipment  will  be  purchased  at  retail  from  Chicago  retailers  and 
no  gifts  will  be  accepted  from  manufacturers  or  others.  The  meeting  room 
will  be  furnished  in  auditorium  style  with  the  most  modern  lighting  and 
equipment  and  will  comfortably  seat  at  least  50.  It  will  be  provided  with 
screens  for  motion  and  still  projection  and  for  meetings  and  other  uses  of  the 
various  smaller  clubs  throughout  the  Chicago  region,  without  charge.  For  the 
casual  dropper-in  there  will  be  a  comfortably  furnished  lounge  where  he  or 
she  may  sit  and  talk  about  photography  with  others  interested  in  their  hobby. 
An  attendant  will  be  on  duty  at  all  times  as  well  as  an  experienced  worker  to 
aid  and  assist  members,  their  friends  and  guests  of  the  club  in  their  photographic 
problems.  The  lounge  will  also  be  equipped  with  illuminated  display  cases 
where  photographic  manufacturers  may  display  their  wares  free  of  charge,  with 
placards  telling  where  merchandise  may  be  purchased  from  local  dealers.  The 
privilege  of  merchandise  display  will  be  rotated  so  that  every  manufacturer 
may  have  an  opportunity  of  showing  his  stock  before  those  who  visit  the  Club. 

Membership  in  the  Club  will  be  open  to  all  guests  of  the  Hotel  Stevens 
including  those  who  have  been  guests  within  three  years  and  the  same  privileges 
will  be  afforded  to  all  members  of  photographic  clubs  in  the  Chicago  area,  as 
well  as  to  photographic  dealers  and  others  throughout  the  country — and  this 
without  charge  or  obligation  of  any  kind.  There  will  be  a  continuous  exhibit 
of  prints  from  individuals  and  clubs  both  in  the  Camera  Club  headquarters 
and  in  other  parts  of  the  hotel  being  equipped  for  this  purpose  and  several  times 
each  year  a  large  print  exhibit  will  be  held. 


14] 


[  THE  FOCUS  for  JUNE,   1941  } 


Film  Drying 

(Continued   from  Page    12) 

developing  hanger,  suspended  between 
two  Birdseye  Infra-Red  Heat  Lamps 
placed  about  two  feet  apart.  An  elec 
trie  fan,  set  up  behind  the  negative, 
should  be  turned  on  first  to  send  the 
flow  of  air  across  the  path  of  the  infra- 
red rays  on  each  side  of  the  film.  It 
is  absolutely  necessary  to  turn  on  the 
fan  before  turning  on  the  heat  lamps, 
as  without  the  fan  there  is  danger  of 
overheating  the  film  and  melting  the 
emulsion.  The  negative  will  dry  in 
from  1  J/2  to  2  minutes  and  should  be 
removed  from  the  hanger  immediately. 

In  the  absence  of  rapid  drier  solu- 
tions, the  negative  can  also  be  swabbed 
with  ''wetting"  solutions  such  as  Aero- 
sol, or  simply  sponged  dry  with  viscose 
sponges  preparatory  to  hanging  it 
between  the  infra-red  heat  lamps. 
The  difFerence  in  drying  time  will  not 
exceed  45  seconds. 

If  more  than  one  negative  is  to  be 
dried  at  a  time  they  should  be  set  up 
between  the  heat  lamps  end  to  end 
and  not  side  by  side  so  that  the  heat 
rays  fall  equally  on  the  surfaces  of 
each  negative.  The  lamps,  however, 
will  have  to  be  placed  further  apart 
so  that  their  rays  will  spread  out  sufii- 
ciently  to  cover  the  subsequent  greater 
area.  This,  of  course,  will  mean  a 
slight  increase  in  the  drying  time. 

In  the  case  of  roll  film,  the  indi- 
vidual frames  may  be  cut  apart  and 
dried  separately  or  in  sets  of  two  or 
three  at  a  time.  The  accompanying 
photo  shows  a  simple  method  of  dry- 
ing an  entire  roll  of  "No.  116  film. 
The  films  were  cut  apart  in  sets  of 
two  and  clipped  to  the  support  in  the 
manner  shown.  Clips  on  the  bottom 
served  to  weigh  them  down  and  at 
the  same  time  hold  them  together  in 
a  unit.  With  this  set-up,  the  films 
should  dry  in  from  five  to  ten  min- 
utes with  the  heat  lamps  placed  three 
to  four  feet  apart.  A  few  tests  with 
well-soaked  waste  film  will  help  de- 


termine the  best  set-up  for  individual 
requirements. 

Once  the  negative  is  dry,  it  is  a 
simple  matter  to  produce  a  print  in 
from  three  to  five  minutes,  making  the 
total  processing  time  about  thirteen  to 
fifteen  minutes. 

Birdseye  Heat  lamps  produce  near 
infra-red  rays  that  are  converted  into 
a  deeply  penetrating  kind  of  heat  as 
soon  as  they  strike  an  object.  Instead 
of  heating  from  the  surface  slowly  in- 
ward, the  action  is  reversed — -the 
infra-red  rays  penetrate  deep  down 
into  the  surface  film  to  start  the  dry- 
ing and  dehydrating  process  from  the 
INSIDE  OUT,  instantly,  uniformly, 
efficiently. 

The  Birdseye  '"'"sealed-silver'"'  reflec- 
tor lamp  is  a  single-unit  self-reflecting 
heat  lamp  that  concentrates  a  flood 
of  penetrating  infra-red  rays  exactly 
where  needed.  Its  reflector  lining  is 
made  of  pure  polished  silver  that  will 
not  burn  off  at  the  neck  or  tarnish, 
because  it  is  sealed  inside  where  it  is 
free  from  oxidation  and  the  collection 
of  dust  and  dirt.  It  needs  no  separate 
reflector. 

Average  laboratory  life  of  all  three 
Birdseye  Heat  Lamps  is  6,000  hours. 


"Sealed' 

Silver" 

Large  Clear 

Small  Clear 

Description 

Heat  Lamp 

Heat  Lamp 

Heat  Lamp 

Watts 

250 

250 

250 

Volts 

105-120 

105-120 

105-120 

Bulb 

RE40 

PS30 

G30 

Base 

Med. 
Skirted 

Med. 

Med. 

Max. 

Length 

7K4" 

8" 

6/8" 

Burning 

Position 

Any 

Any 

Any 

Stand.  Pkg 

Quant. 

12 

60 

24 

Price 

$1.60 

$  .85 

$1.00 

Everyone  should  early  learn  the 
vital  difference  between  self-conceit 
and  self-confidence.  Men  instinctively 
mistrust  the  conceited  person — just  as 
they  are  always  ready  to  submit  to 
the  generalship  of  the  truly  confident. 


[  THE  FOCUS  for  JUNE,   1941  } 


[n 


The  U  Boats  Bring  the  War 
To  You 

LOSSES  of  ships  in  the  Battle  of 
the  Atlantic  has  resulted  in  a 
diversion  of  American  owned  and 
operated  vessels  from  inter-coastal  to 
other  service. 

For  many  years,  west  coast  jobbers 
and  distributors  in  all  lines  of  busi- 
ness have  made  use  of  intercoastal 
shipping  to  bring  their  merchandise 
from  east  coast  factories.  Prices  quoted 
have  been  on  the  basis  of  water  freight 
transportation. 

With  the  diversion  of  these  ships 
and  scarcity  of  cargo  ships,  it  is  now 
necessary  to  route  these  shipments  by 
rail  at  drastic  increase  in  shipping 
cost.  While  this  is  a  general  condition 
in  all  lines  of  business,  we  are  pri- 
marily concerned  with  photo  supplies 
and  equipment.  Transportation  com- 
panies look  upon  our  business  as  a 
mass  movement  of  scientific  instru- 
ments, precision  instruments,  and  of 
high  value.  Lighting  equipment  and 
enlargers  are  two  of  many  items  we 
could  name.  These  are  assessed  at  one 
and  one-half  times  first  class  rate.  En- 
largers are  considered  analogous  to 
cameras,  probably  because  they  have 
bellows.  When  you  consider  that  our 
hypo  arrives  in  carload  lots  and  other 
chemicals  in  ton  lots,  you  will  realize 
how  great  will  be  the  increase  in 
transportation  cost  for  the  year. 

Eastman  Executives 

New  responsibilities  in  the  manage- 
ment of  the  Eastman  Kodak  Com- 
pany were  imposed  recently  (Wed- 
nesday, May  7th),  by  the  board  of 
directors  of  the  company.  To  the  of- 
fice of  president,  the  board  elected 
Thomas  Jean  Hargrave,  native  of  Ne- 
braska, graduate  of  the  Harvard  Law 
School,  cavalry  private  on  the  Mexi- 
can border  in  1916  and  1917,  machine 
gun  captain  in  France  in  1918,  and 
winner  of  the  Distinguished  Service 


Cross  and  the  Croix  de  Guerre,  mem- 
ber of  a  Rochester  law  firm  after  the 
war,  secretary  of  the  Kodak  Company 
since  1928,  and  vice-president  since 
1932.  Frank  W.  Lovejoy,  president 
and  general  manager  for  the  past  seven 
years  and  veteran  of  44  years  service 
with  Kodak,  was  elected  chairman  of 
the  board  of  directors.  William  G. 
Stuber,  chairman,  and  himself  a  47- 
year  Eastman  veteran,  was  elected  to 
the  newly-created  office  of  honorary 
chairman.  The  title  and  duties  of  gen- 
eral manager  passed  from  Mr.  Love- 
joy  to  Albert  F.  SuUer,  vice-president 
who  came  to  the  Kodak  Park  Works 
as  an  assistant  chemist  soon  after  his 
graduation  from  the  Massachusetts 
Institute  of  Technology  in  1901,  was 
promoted  through  various  positions  of 
administrative  responsibilities  until  he 
was  manager  of  Kodak  Park,  the  larg- 
est photographic  plant  in  the  world, 
and  for  the  past  five  years  has  been 
assistant  general  manager  of  the  com- 
pany. Dr.  Albert  K.  Chapman,  a 
physicist  who  became  assistant  vice- 
president  and  production  manager, 
last  week  was  elected  vice-president 
and  assistant  general  manager.  Milton 
K.  Robinson  became  secretary  of  the 
company,  and  was  succeeded  as  assis- 
tant secretary  by  William  F.  Shepard. 
^ ».♦   ^ 

Wollensak  Photo  Lenses 

This  is  the  name  given  to  an  inter- 
esting httle  booklet  officially  known 
as  Catalog  *41,  in  which  the  various 
lamps,  shutters,  and  accessories  of  the 
Wallensak  Optical  Company  are  listed 
and  described.  A  copy  will  be  sent  to 
anyone  who  may  send  us  a  request. 

^ ♦> ;v 

Keep  each  copy  of  The  Focus  for 

future  reference. 

^ ♦.♦ ^ 

r — v> — T 

Would  you  hire  yourself  for  your 

present  job  if  you  were  boss? 

y- ♦,♦ >^ 

^   ♦♦    ^ 

The  depression  has  taught  us,  among 
other  things,  that  the  ladder  to  success 
is  not  an  escalator. 


16] 


[THE  FOCUS  for  JUNE,   1941  ] 


Sussman  Mounts 


Creation  Coated  Duplex  Cover  and  Insert  Stock — 

Serrated   Edge   Underlay — Slip-in  Style — 

Gray  and  Neutral  Shades 

Strikingly  modern  in  stock  and  design,  most  at' 
tractively  framing  photographs,  aptly  describes  the 
Kelvin  easel.  In  oversized  dimensions  throughout  all 
the  sizes  in  which  it  is  made,  it  is  a  style  which  once 
seen,  will  demand  instant  attention  and  produce  cus' 
tomer  demand  for  additional  pictures. 

Kelsey  is  the  Kelvin  Style  in  2-piece  Gray  only 

List  Price 

Print  Size                  Outside  Size  per  1 00 

3x4                             4^x  6%  $    6.25 

3x5                              ^Ysx   75/8  7.75 

4x6                            6'/8X  9  9.2  5 

5x7                          714x101/8  10.50 

8x10                      10     xUYi  17.50 

10x8                       121/2x11  18.00 

KELSEY 

3x4                             434X   534  $   4.50 

3x5                               ^Vsx   75/8  5.75 

4x6                              6I4X   9  7.2  5 

5x7                ^               71/8x101/8  8.25 

Boxed  in  lOO's  in  3x4  size — Boxed  in  50's,  3x5,  4x6 

and  5x7 — Boxed  in  25's,  8x10  and  10x8. 

Sample  on  receipt  of  List  Price 


falcon  Voider 


Crash  Patterned  White  Rag  Stock— Slip-In  Style— Deckled  Cover  and  Insert 

This  folder  gives  an  impression  of  greater  worth  than  the  modest  prices  would  indicate. 
A  pleasing  shaded  tint  in  a  double  plate  sink,  on  the  insert  around  the  opening,  lends  an 
artistic  appearance  to  your  portraits. 


L- 


-J 


Price 
Size  Outside  Size         per  100 

3x4  5x7  $   5.75 

X   5  51/2X  8  6.25 

X  6  7     X105/8  9.00 

X  7  8     xll^  10.00 

X   5  Group  9!4x  81/8  10.50 

6I/2X   8/2  9I/4XI21/2  12.50 

8     xlO  103^x14  14.50 

X  8  Group  13      xll5^  14.50 

Boxed  in   lOO's,   3x4,  3x5,  4x6,   5x7 
Boxed  in  50's — All  larger  sizes 
Samples  on  receipt  of  List  Price 


10 


Manufactured   by  A.  SUSSMAN  &  CO.,   Philadelphia 


^^Sussman 


HIRSCH  &  KAYE 

Distributors 

Mounts    Are    Paramount  ^^ 


[  THE  FOCUS  for  JUNE,   1941  ] 


[  17 


Sterling  Tank  System 

Complete  line  of  the  best  (triple 
coated)  Porcelain  Enameled  Develop' 
ing  Tanks,  Water- Jacketed  Outfits, 
Hypo  Fixing  Tanks,  X-Ray  Tanks  and 
Outfits.    Superior  quality. 

Made  of  the  best  heavy  gauge  steel 
with  Three  Separate  Coats  of  Por- 
celain Enamel  Fused  on  at  a  High 
Temperature. 

Easily  handled,  easily  cleaned,  light 
in  weight.    Durable  and  economical. 


Amateur  Finishing  Outfits 

for  Roll  Film  and  Circuit 

Work 

Complete  outfit  consists  of  Steel 
Enameled  Water  Jacket,  one  De- 
veloping tank,  one  Fixing  tank  with 
space  between  tanks  for  washing  the 
films.  Circulating  water  all  about 
tanks  insures  most  essential  tempera- 
ture control.  Large  daily  output.  Big 
saving  of  solutions.  Low  upkeep. 
Made  in  three  stock  sizes. 

Ten  Gallon  Size 

Green  tanks,  5x12x42",  each.. ..$16. 00 

Lids  for  above  tanks,  each 1.75 

Water  jackets  for  tanks,  each..  37.50 
Lids  for  water  jackets,  each....     3.90 

Size  No.   12  for  New  8-Exposure 
No.   116  Rims 

Black  tanks,  5x12x47",  each....$  16.00 
Green  tanks,  5x12x47",  each....   17.00 

Lids  for  above  tanks,  each L75 

Water  jackets  for  tanks,  each..   39.00 
Lids  for  water  jackets,  each 3.90 

Tanks,   12  gallons  capacity. 

No.   19  Size  for  New  8-Exposure 
No.   116  Rims 

Black  tanks,  8x12x47",  each.. ..$18. 50 
Green  tanks,  8x12x47",  each....  20.00 

Lids  for  above  tanks,  each 2.10 

Water  jackets  for  tanks,  each..  48.50 
Lids  for  water  jackets,  each....     4.50 
Tanks,   19  gallons  capacity. 


Commercial  Outfits  in 
Two  Sizes 

For  Developing  Plates  and  Cut  Fllnns 

Large  size  accommodates  5x7  and 
8x10  Eastman  Portrait  Hangers.  Small 
size  for  5x7's  only. 


Two  removable  tanks  enclosed   in 
water  jacket.    Middle  space  for  wash- 
ing.   Circulating  water  for  tempera- 
ture control. 
SIZE  No.  1— For  both  5x7  and 

8x1 0's.  Used  interchangeably. 
STYLE   A  —  Outfit  complete, 

black   and   white   tanks   and 

water  jacket  $34.00 

STYLE   B  —  Outfit   complete. 

Two  white  tanks  and  water 

jacket  35.00 

(Separate   Tanks:    3!/2    gal. 

capacity.) 
Black    Tank    JYzxlOyzxlOyz' 

deep   $  7.50 

White  Tank   7/2x1  OK2xlO!/2" 

deep   8.50 

Lids  furnished  if  desired 2.10 

SIZE  No.  2  for  5x7  Hangers  Only. 
Outfit    complete.     Two    white 

tanks  and  water  jacket $25.20 

Separate  tanks:  1  gallon  capacity. 
White  Tank  4!/2x7!/2x7!/2" 

deep   6.60 

r — ♦'♦ — ^ 

The  Sterling  Hypo  Fixing 
Baths 

Far  superior  to  shallow  trays  on 
account  of  extra  large  depth  and 
roominess.     No  slop  or  mess. 

12x16x5"  deep $12.00 

16x20x6"  deep 14.00 

20x24x6"  deep  18.00 

20x30x6"  deep 20.00 


18} 


[  THE  FOCUS  for  JUNE,   1941  } 


-4- 


Still  Peace-time  Quality 

At  Peace-time  Prices— 


BEATTIE  Fluorescents  top  the  market  in  quality  of  materials  and  work' 
manship;  in  efficiency  and  in  control.  Backed  by  the  skill  acquired  in 
more  than  twenty  years  of  lighting  design,  these  great  lamps  are  praised  by 
delighted  owners  as  the  ''iinest  ever  built  by  Beattie." 


Model  ARM:  Eight  20- 
watt  tubes,  backed  by  genu- 
ine Ahac  reflectors,  provide 
ample  speed  and  covering 
power  for  the  average  studio. 
Priced,  complete  with  G.E. 
tubes,  only  $85.00. 

Model  FS:  The  ideal  size 
for  shadow  and  supplement' 
ary  service.  Lamp-head  may 
be  removed  from  stand  and 
placed  on  special  base  -  post 
for  low  angle  fill-in.  Com- 
plete with  five  15-watt  tubes, 
$55.00. 

Home  Portrait  Lite: 
Same  size  and  covering  power 
as  the  above,  same  quality  of 
construction,  but  equipped 
with  folding  stand  and  car- 
rying case,  only  $56.50. 


See  the  complete  Beattie  line  of  floodlites,  the  Super  Boom  and  other  spots 
in  our  salesroom.    Or  write  for  magazine  style  catalog,   just  off  the  press. 


HIRSCH  &  KAYE 

San  Francisco,  California 
Time  payment  plan  provides  easy  terms. 


[  THE  FOCUS  for  JUNE,   1941  ] 


[19 


New  High-Power  Superflash 
Announced  by  Wabash 

ANEW  high-powered  Superflash  bulb  primarily  designed  for  professional 
and  commercial  use,  but  well  within  the  reach  of  the  average  amateur,  has 
just  been  announced  by  the  the  Wabash  Photolamp  Corporation.  Known  as  the 
No.  3X,  the  new  bulb  is  packed  with  an  exceptionally  high-powered  light  out- 
put of  4,500,000  peak  lumens  that  are  developed  in  a  broad  peak  instantaneous 
flash  of  110,000  lumen  seconds.  A  special  feature  is  the  introduction  of  a 
new  type  of  lens-clear,  colorless  safety- jacketing  that  assures  100  per  cent  light 
transmission,  no  absorption,  and  no  objection  of  any  kind  for  color  work. 

The  extremely  high-powered  peak-Hght  flash  that  the  bulb  develops  is 
ideal  for  use  in  covering  large  wide  areas  as  for  stadium  scenes,  large  halls, 
crowds,  training  station  and  airport  scenes,  and  other  assignments  where  it 
is  necessary  to  provide  brilliant  instantaneous  illumination  over  a  very  large 
area.  Its  high  light  output  is  especially  advantageous  for  indoor  color  work  where 
a  great  deal  of  illumination  is  generally  needed.  The  No.  3X  has  the  same 
peak  uniformity  consistent  with  the  other  Superflash  sizes,  is  in  the  same 
synchronization  band  as  the  No.  3,  and  is  precision-timed  for  multiple  flash 
work  in  black  and  white,  or  color.  List  price  will  be  25c  per  bulb. 


We  are  now  making  a  general  announcement  of  Kodak  Fluorescent  Water 
Colors  and  Kodagraph  Copyboard  Hood  for  the  Kodak  Fluorescence  Process. 
Colors  available  are  : 

Kodak  Fluorescent  Water  Colors 

No.  1  Cold  Yellow  No.   10  Peacock  Blue 

No.  2  Warm  Yellow  No.   11  Green  Blue 

No.  3  Orange  No.   12  Green 

No.  4  Orange  Red  No.   1 3  Yellow  Green 

No.  5  Crimson  No.   14  Raw  Sienna 

No.  6  Rose  No.   15  Burnt  Sienna 

No.  7  Red  Purple  No.   16  Burnt  Amber 

No.  8  Violet  No.   17  White 

No.  9  Warm  Blue  No.   18  Black 

Set  of  18  !4'Ounce  tubes $25.00 

Single  tube,  !/4-ounce,  of  any  color 1.50 

Set  of  18  1-ounce  jars 75.00 

Single  jar,  1-ounce,  of  any  color 4.50 

Kodagraph  Copyboard  Hood  for  use  with  Fluorescent  Water  Colors 

For  Double-Deck  Arcs  $550.00 

For  Single-Deck  Arcs 350.00 

The  Kodak  Fluorescence  Process  is  intended  for  color  correction  purposes 
only  and  is  not  related  to  the  Esquire  Fluorographic  Method.  Kodagraph  Copy- 
board  Hoods  are  stocked  only  in  Rochester  and  are  priced  F.  O  .  B.  Rochester, 

N.  Y. 


20  } 


[THE  FOCUS  for  JUNE,   1941  ] 


ILEX  SHUTTERS  and  LENSES 

f-^recidion  ^ndtrumentd  ... 

Superb  /-<^r/c 


orntance 


Photographers  today  demand  high  standards  in  their  equip- 
ment. Greater  shutter  speeds,  more  accurate  exposure 
timing  (especially  for  color),  smooth  convenient  operation, 
better  correction  and  critical  definition  in  lens  equipment. 
Constant  research  and  experience  of  over  thirty  years 
insure  these  and  other  essential  qualities  in  the  wide  variety 
of  Ilex  Lenses  and  Shutters  available  for  photographic 
requirements. 

Send  for  illustrated  folders. 


ILEX  OPTICAL  COMPANY 


ROCHESTER.  NEW  YORK 


[THE  FOCUS  for  JUNE,    1941  } 


[21 


20  to  I 

IN  one  of  the  California  Army 
Camps  the  Commanding  Officer 
made  the  statement  that  each  soldier 
in  the  camp  requires  twenty  people 
to  support  him. 

There  is  food  for  thought  in  his 
statement  for  he  did  not  say  that 
twenty  producers  were  required.  Of 
these  twenty  people  there  will  be 
some  who  are  ill,  unemployed,  on 
strike,  and  otherwise  unproductive.  A 
smaller  number  of  people  must,  there 
fore,  assume  the  total  load  of  the 
twenty  and  in  the  smaller  group 
there  will  be  merchants,  manufactur' 
ers,  and  distributors. 

It  must  be  obvious  that  if  through 
taxation  and  similar  methods,  this 
small  group  is  to  carry  the  load,  then 
the  same  group  must  be  permitted  a 
profit  that  will  enable  them  to  stay  in 
business  and  continue  to  be  taxed.  As 
an  increasing  amount  of  our  total 
profit  is  collected  from  the  enterprise 
and  efforts  of  the  American  people, 
profit  becomes  of  greater  importance, 
in  fact,  without  profit  in  business, 
there  will  be  no  taxes  and  no  defense 
program. 

There  Will  Be  More  of  This 

As  an  indication  of  what  we  may 
expect  in  the  near  future,  we  men' 
tion  that  it  is  now  necessary  for  us 
to  submit  a  monthly  report  of  Ferro- 
type plates  on  hand.  A  notorized 
copy  of  our  inventory  is  to  be  sent 
to  the  Office  of  the  Production  Man- 
ager in  Washington  and  a  similar 
notorized  copy  is  to  be  filed  with  our 
sources  of  supply.  The  purpose  of 
this  is  to  prevent  building  up  an  un- 
usually large  inventory  of  material 
needed  in  the  defense  program  and 
unless  we  comply  with  these  regula- 
tions, we  will  not  be  able  to  obtain 
plates  in  the  future.  We  expect  this 
form  of  rationing  to  be  extended  to 
other  Items  we  distribute. 


Metal  Frames 

By  the  time  this  edition  of  The 
Focus  is  mailed,  new  prices  on  metal 
frames  will  be  effective.  A  large  ship- 
ment received  during  the  past  few 
days  was  found  to  be  billed  to  us  at 
new  increased  price.  We  have  tried 
to  keep  the  new  prices  as  low  as 
possible  and  the  average  increase  in 
list  is  only  about  15  per  cent  above 
the  former  price. 

r — «*♦ — ^ 

Leaflets  Available 

In  order  to  help  camera  shop  own- 
ers create  further  interest  in  Fotoflat 
Mounting  Tissue,  we  are  prepared 
to  offer  leaflets  without  imprint  in 
any  reasonable  quantity  that  may  be 
ordered. 

We  often  can  furnish  other  leaf- 
lets of  popular  equipment  and  if  you 
have  any  need  of  leaflets  for  counter 
distribution,  we  suggest  you  tell  us 
as  we  quite  likely  can  in  this  way 
help  you. 

Available  if  Wanted 

A  group  of  recently  announced 
booklets  in  connection  with  varied 
uses  of  G.E.  Exposure  Meter,  has 
been  announced.  We  will  be  glad 
to  send  one  or  more  of  the  following 
to  anyone  who  may  send  their  re- 
quest: 

"Designed  For  Better  Pictures." 
'Tilm  Value  Sheet." 
''How    to    Use    the    G.E.    Exposure 

Meter  for  Printing  and  Enlarging." 
''Tips  on  Better  Child  Pictures." 
"Here's  How  Easy  It  Is  to  Use  Your 

G.E.  Exposure  Meter." 

^ ♦> V 

r      ♦'♦      ^ 

Toy  Projectors 

Irwin  Projectors  for  400  ft.  1 6  m/m 
reels.  These  are  late  models  and  well 
suited  to  children's  use  as  toy  projec- 
tors and  for  experimental  use.  Motor 
driven.  Give  the  children  a  real  pro- 
jector. 
Bargain  price $8.50  ea. 


-K 


22] 


[  THE  FOCUS  for  JUNE,   1941  ] 


Eastman's  No.  477 

Verichrome  Summer 

Assortment 

With  Special  Military  Counter 
Dispenser 

YOU  couldn't  ask  for  a  more  timely 
counter  dispenser  than  the  one 
accompanying  Eastman's  new  No.  477 
Verichrome  Summer  Assortment. 

It's  free,  of  course,  when  you  buy 
the  102  rolls  of  Kodak  Verichrome 
Film,  in  popular  si2;es,  which  make 
up  the  assortment.  Order  No.  477. 
Put  this  powerful  film  sales  producing 
dispenser  on  your  counter.  Watch  it 
get  on  the  job — and  stay  there. 
Includes  the  Follotving  Quantities 
of  Kodak  Verichrome  Film 

6  rolls  Kodak  V127 $  1.50 

24  rolls  Kodak  V620 7.20 

24  rolls  Kodak  V120 7.20 

24  rolls  Kodak  V616 8.40 

24  rolls  Kodak  VI 16 8.40 

Total  Retail  Value $32.70 

Note  that  the  102  rolls  of  Kodak 
Verichrome  Film  are  in  the  best-sell- 
ing si2,es  only.  Dispenser  is  12  inches 
wide,  6  inches  deep,  and  19  inches 
tall;  solidly  and  durably  constructed; 
handsomely  lithographed  in  two  tones 
of  brown. 

Also   Timely 

No.  476  Eastman  Camera 

Package 

1  Six-20  Brownie  Junior $  2.00 

2  Six-20  Target  Brownies 5.30 

1  Six- 1 6  Brownie  Junior 2.35 

2  Six- 16  Target  Brownies. 6.00 

1  Kodak  Duex  (shown  in  card)      5.75 

Total   Retail   Value ..$21.40 

r — ♦*♦ — ^ 

Paper  Grade  Changed 

Vitava  Opal  Paper  and  Vitava  Pro- 
jection Paper  Double  Weight  Grade 
W  will  henceforth  be  known  as  Grade 
U. 

Other  specifications  remain  un- 
changed. 


Six  Ways  to  Do  It  Better 
With  Grippit 

Titles — Drops  of  Grippit  on  the  thin 
edges  of  cardboard  letters  keep  them 
erect;  Grippit  holds  small  objects  to 
glass  against  the  pull  of  gravity.  Rub 
off  the  Grippit  later,  leaving  the 
object  unsoiled  for  re-use. 

Copying — When  necessary  to  copy 
material  to  its  edges,  attach  it  to  the 
easel  with  Grippit.  No  thumbtacks 
show  or  mar  the  copy.  Grippitted 
work  is  removable. 

Labels — Original  labels  or  date  strips 
can  be  transferred  to  stock  solution 
bottles.  Bottles  can  still  be  washed 
as  Grippit  is  waterproof. 

Masking — Unusual  masking  can  be 
done  by  Grippitting  black  paper  to 
metal  or  plastic  arms  of  paperholder 
or  glass  of  printing  frame.  Peel  off 
the  mask  afterwards. 

Repairs — Drops  of  Grippit  will  fill 
pin  holes  or  Grippitted  strips  of 
black  cloth  will  patch  larger  breaks 
in  bellows.  Grippit  cements  snagged 
leather  on  cameras  and  lining  felt 
to  cases. 

Collage — Grippit  allows  you  to  slide 
parts  into  perfect  register;  Grippit 
cannot  curl  or  shrink  paper  excess. 
Grippit  rubs  off,  making  joints  un- 
detectable when  re- photographed. 

Grippit  sticks  paper,  cloth,  leather  and 
rubber  together  and  to  wood,  metal 
and  glass.  Grippit  is  removable, 
waterproof,  non  -  wrinkling,  non- 
inflammable. 

EACH 

LARGE  4-OZ.  TUBE 25 

BRUSH  CAN 35 

HALF-PINT  55 

PINT  90 

QUART   1.50 

GALLON   5.00 

THINNER,  Pint 75 

THINNER,  ^uart  1.25 

DISPENSER 1.35 

Grippit  is  the  fastest  selling  adhesive 
on  the  market  today. 


[  THE  FOCUS  for  JUNE,    1941  ]                                             [  23 
4* 

Photographing  the  Ice  Follies 

'  I  'HERE  will  be  many  people  in  town  and  out  of  town  who  will  want  to 
make  photographs  of  the  Ice  Follies,  now  playing  in  San  Francisco  for 
the  third  year. 

With  this  in  mind,  we  publish  information  which  our  readers  may  want 
for  their  own  use  or  to  give  to  their  customers. 

Good  photographs  are  being  taken  by  amateurs  with  almost  every  type  of 
camera,  still  and  movie.  With  Eastman  Super  XX  of  Agfa  Super  Pan  Press, 
anyone  with  a  still  camera  having  a  lens  of  f :  4.5  or  better  can  obtain  prize 
winning  shots. 

As  a  guide  to  exposure  it  is  suggested  that  a  basic  setting  of  1/50  at  f :  4.5 
is  the  minimum  when  all  lights,  including  the  spots,  are  on.  Judgment  will 
have  to  be  used  by  the  amateur  in  shooting  when  only  a  portion  of  the  lights 
are  burning.  It  is  necessary  to  shoot  some  of  the  action  at  about  1/100,  but 
if  the  camera  operator  watches  for  slow  movement  or  pauses,  slower  speeds  will 
be  found  satisfactory. 

The  best  method  of  focusing  is  to  set  the  camera  on  a  fixed  point,  taking 
the  picture  when  the  skaters  come  into  that  focused  area.  It  is  rather  difficult 
to  attempt  to  follow  the  skaters  while  keeping  them  in  focus. 

Movie  makers  can  obtain  good  results  shooting  sixteen  frames  per  second 
at  f :  1 .9  on  type  A  Kodachrome.  Black  and  white  can  be  shot  at  f :  3.5  or  better. 

Movie  makers  who  wish  to  use  tripods  should  be  told  that  either  an  aisle  or 
front'row  seat  should  be  requested.  This  year,  for  the  first  time,  a  balcony 
has  been  constructed,  which  affords  a  wonderful  opportunity  to  take  ensemble 
pictures.  No  halation  is  experiencied  when  shooting  from  the  balcony.  A  front- 
row  seat  in  the  balcony  is  a  choice  location  for  movie  makers. 

Closing  date  for  the  still  contest  is  July  1  Hh,  while  that  of  the  movie  contest 
is  July  31  St.   Prints  or  films  should  be  turned  in  at  the  Winterland  box  office. 

H- ■ — — ^ 

More  Headliners  Announced  for  Professional 
Photography's  Greatest  Annual  Event 

The  Executive  Board  of  The  Photographers'  Association  of  America  is  happy 
to  announce  a  talk  and  demonstration  by  John  Paul  Pennebaker,  of  the  Under- 
wood 6?  Underwood  Illustration  Studios,  Chicago,  as  one  of  the  features  for 
its  coming  54th  Annual  Convention,  to  be  held  at  Chicago,  from  August  18 
to  22,  inclusive.  ''Solving  Some  Tough  Ones  for  National  Advertising",  will 
be  Mr.  Pennebaker's  subject. 

Another  headliner,  of  equal  note  but  in  an  entirely  different  field,  will  be 
Ken  Hedrich,  of  the  famed  architectural  photographic  firm  of  Hedrich-Blessing, 
also  in  Chicago.  His  contribution  will  be  an  illustrated  talk  entitled  the 
"Rights  and  Wrongs  of  Architectural  Photography''. 


THE  CHEVRON 

The  design  is  symbolic  of  the  Service  and  in  keeping  for  photo^ 
graphs  of  men  in  uniform. 

An  excellent  style  to  use  for  window  displays  to  suggest  por- 
traits for  the  men  in  camp. 

Furnished  in  sizes  3x4  to  5x7  —  now  available  through  your 
dealer. 


EASTMAN   KODAK   COMPANY 


[Taprell  Loomis  Divisign] 


CHICAGO,  ILLINOIS 


[  THE  FOCUS  for  JUNE,   1941  ] 


[25 


-y 


Jerry's 


Corner 


By  Himself 


One  of  the  men  upstairs  said  I  ought  Do  you  know  that  flattery  is  90% 

to  write  something  about  courtesy.  soap,  and  soap  is  90%  lye? 


It's  hard  to  get  an  idea  on  courtesy 
because  you  see  so  Httle  of  it. 

rd  say  courtesy  was  expecting  the 
other  fellow  to  do  something  nice  for 
you  that  you  wouldn't  think  of  doing 
for  him. 

Manuel  is  always  trying  to  make 
me  feel  like  I  don't  know  anything 
and  a  few  days  ago  he  thought  he 
would  catch  me  without  an  answer. 
He  asked  me  when  a  gentleman  should 
remove  his  hat,  and  I  told  him — when 
mopping  the  brow  or  scratching  the 
head,  when  taking  a  bath  or  when 
going  to  bed,  when  getting  a  shampoo, 
standing  on  the  head,  when  taking  a 
collection,  and  when  striking  a  lady. 

That  reminded  me  of  my  boy  scout 
training.  One  day  I  saw  an  old  lady 
waiting  at  the  corner  of  Grant  Avenue 
and  Post  Street,  so  I  said  to  her,  ''May 
I  accompany  you  across  the  street?" 

And  she  said,  "Certainly,  but  a  big 
boy  like  you  ought  to  be  able  to  get 
across  by  himself." 

Not  long  ago  I  was  told  I  should  put 
my  hand  across  my  mouth  when  I 
yawned,  but  I  don't  know  about  that — 
I  don't  want  to  get  bit. 


Who  picnics  by  the  sad  sea  waves 
And  all  the  front  with  litter  paves. 
May  indigestion  rack  his  chest 
And  ants  invade  his  pants  and  vest. 

Who  throws  his  rubbish  on  the  sand 
And  litter  sheds  on  every  hand. 
May  his  back  axle  let  him  down 
A  good  ten  miles  from  any  town. 

I  was  deHvering  a  package  at  an 
address  where  an  old  lady  lived.  She 
seemed  awfully  friendly  and  asked  all 
sorts  of  questions  about  me. 

Finally  she  asked  me  if  I  chewed 
tobacco?  I  wanted  to  be  nice  to  her, 
so  I  said,  "No,  but  maybe  I  can  borrow 
a  cigarette  for  you." 

Another  time  I  had  a  cold  and  was 
riding  on  a  car  with  a  lady  next  to 
me.  After  a  while  she  said,  Sonny, 
have  you  a  handkerchief  and  I  said 
yes,  but  I  never  lend  it  to  strangers. 

You  know  when  I  ride  the  cars,  I 
always  try  to  get  a  seat  in  a  corner 
so  I  can  shut  my  eyes.  I  just  can't 
bear  to  see  the  ladies  standing. 


Hope  you  feel  the  same. 


Jerry. 


26] 


[  THE  FOCUS  for  JUNE,   1941  ] 


A.  K.  DILDILIAN 

Complete  Art  and 

J^legative  Alteration 

Service 

339  Noriega  St.         San  Francisco 

OVERLAND  6820 


-4- 


Photographers 

Write  for  1939  Catalog  and  price 
list,  genuine  oil  portraits — pastels,  or 
rebuilt  damaged  portraits. 

Convex  glass  and  portrait  frames. 

VICTOR  PORTRAIT  COMPANY 
752  '  13th  Street,  Oakland,  Calif. 


STUDIO  FOR  SALE 

In    theatre    building    on    Main 
Street.  Town  of  7,000.  Full  price 
$600.00.    Established  8  years. 
P.  O.  Box  376,  Porterville,  Cahf. 


-5- 


FOR  SALE 

Small  studio  completely  equipped 
for  studio  and  home  portrait,  in  store 
of  quality  merchandise.  Seven  years 
of  constant  attention  and  advertising 
brings  in  good  income  for  young 
couple  desirous  of  home  life  in  small 
town. 


Box  2443 


The  Focus 


STERLING  TANK  OUTFITS 

SAVE  overhead  and  operating  expense. 

That  8pell8  PROFITS  FOR  YOU. 

Amateur  Finishing  Outfits,  for  Roll  Film  and 

Circuit  Work. 

Large  Daily  Output.        Low  Cost.        Low  Upkeep. 

Made  of  finest  PORCELAIN  Triple-coated  Enamel. 

STERLING  PHOTO  MFG.  CO. 

BEAVER  FALLS,  PA. 


AsX  your 
Dealer  for 
prompt 
shipment 
or  write  us 


2  SIZES 
12,  19 
gallons 


Water- 
jacket 
and  2  Tanks 
with 
circulating 
water  for 
temperature 
regulation. 


COMPLETE 
COMPACT 
DURABLE 
EFFICIENT 

The  best 
by  test. 


im»silx>.*,^siaSi\SII^Siim^ 


-■¥- 


STUDIO  FOR  SALE 

Well  equipped  for  commercial  and 
portrait  work.  Owner  will  sell  because 
of  military  service.  Price  open  to  ne- 
gotiation. 

Box  No.  2455  The  Focus 


-4- 


FOR  SALE 
Studio  and  Camera  Shop 

Wholesale  and  Retail 

Established  23  years  in  same  loca- 
tion. Substantial  payroll.  Located  in 
a  lumbering  town  in  northern  Cali- 
fornia. Owner  retiring  to  trout  ranch. 
Will  consider  outright  sale,  lease  or 
qualified  partner.  Address  H.  H. 
Wonacott,  Fort  Bragg,  Calif. 


-J- 


[THE  FOCUS  for  JUNE,   1941  } 


[27 


-(- 


Jain  Lenses  for  the  Photographer 

(Offered  subject  to  prior  sale) 

Please  mention  the  Bargain  Page  when  ordering. 
Description  and  illustration  of  any  article  gladly  sent  on  request. 

Terms  of  monthly  payment  arranged  to  suit  your  budget. 


Lenses  not  specified  in  shutter,  are  in  barrel  mount. 


Ross  Homocentric  F6.3  lens,  6I/2' 
inch  focus,  in  Acme  shutter. 

Bargain  Price  $32.50 

4I/4''  F4.5  Voigtlander  Skopar, 
Compur  Shutter. 

Bargain  Price  $22.50 

6 14 -inch  F3.5  Cooke  Lens  in  Sunk 
Mount. 

Bargain  Price  $47.50 

4% -inch  Radar  Extreme  Wide 
Angle  110  Degree  F16  Lens.  Will 
cover  5x7. 

Bargain  Price  $27.50 

Steinheil  11"  F6.8  Orthostig- 
matic  lens  in  barrel. 


Bargain  Price 


$75.00 


Cooke   6V2''  F2.5   lens  in  barrel. 
Bargain  Price  $82.50 

Goerz   7"   F6.8    Dagor   in   Betax 

Shutter. 

Bargain  Price  $59.50 

Sigmar  Portrait  lens,   16'inch 
focus,  F4.5  in  Studio  shutter. 

Bargain  Price  $85.00 

Ilex  Anastigmat  7j/2'inch  F7.5  in 
Universal  shutter. 

Bargain  Price   $16.00 

Wollensak  Verito,  soft  focus  lens, 
F4,  8%'inch. 

Bargain  Price  $29.50 


5x7  F6.3  Bausch  &  Lomb  Plas- 
tigmat  Betax  Shutter. 

Bargain  Price  $17.50 

Zeiss  Tessar,  18  cm.,  F4.5  lens;  like 
new. 

Bargain  Price  $52.50 

Goerz  20''  F4.5  Dogmar  in  barrel. 
Bargain  Price  $85.00 

18''     F8     Rapid     Rectilinear    in 

barrel. 

Bargain  Price  $9.50 

5x7    F4.5   Kodak  Rodar  Anas- 
tigmat in  barrel. 

Bargain  Price  $3  5.00 

6"  F4.5    Voigtlander   Skopar   in 

compur  shutter. 

Bargain  Price  $40.00 

9"  F4  Verito  Soft  focus  lens  in 

barrel. 

Bargain  Price  $22.50 

9'/2"  Series  II A  Cooke  F3.5  lens 

in    barrel. 

Bargain  Price  $65.00 

16"    F8    Geurdlach    Perigraphic 
in  barrel. 

Bargain  Price  $27.50 

4^8  '    F4.5    Foth    Anastigmat    in 

shutter. 

Bargain  Price  $12.50 

10 '/z"  F16    11  X  14   Barre  Wide 
Angle  lens  in  barrel. 

Bargain  Price  $11.00 


28  ] 


[THE  FOCUS  for  JUNE,   1941  ] 


Bargains  for  the  Photographer 

(Offered  subject  to  prior  sale) 

Please  mention  the  Bargain  Page  when  ordering 

Description  and  illustration  of  any  article  gladly  sent  on  request. 

Convenient  terms  of  payment  arranged  as  desired. 

-^ ^ 

BARGAIN  MAILERS  Johnson  U  19  Ventlite  and  stand. 

We  offer  the  following  assortment  Cabinet  measures  24  x  19  x  14.    De' 

of  Handy  Safety  Mailers  at  the  un-  signed  for  No.  4  flood,  1,000'watt,  or 

usually  low  price  of  one  cent  each.  1,500'watt    lamp    and    mounted    on 

These  are  single  thickness,  corrugated  7'foot  studio  stand. 

board  mailers  which  are  not  acceptable  Bargain  Price  $44.50 

by  the  post  office  department  for  mail-  Mendelsohn   Universal   Synchro- 

ing  photographs.   They  are  acceptable  nizer,  in  good  condition. 

for    mailing    souvenir   postcards    and  Bargain  Price  $14.50 

prints  and  all  forms  of  printing.    We  9I/,    ^    17l/.    x    42"    Stoneware 

offer  them  for  these  purposes  and  as  Tank"without  bottle  drain. 

backmg   for   frames  or  for  over   the  Bargain  Price  $12.50 

counter  delivery  purposes.  01/  -_-(/  .^„    ^^ 

T^i        A]/      n  1 -y-        ^7t/1^1/  ^72    X    17y2    X    42''    Stoneware 

139....  8!/sxll'/s         136....  7K2X  A  "ta  ^ain'prit  $15  00 

137....  7/4xll!/4         142....  91/2x11/2  f^^Sam  Price  _.._._$15.00 

I46...IO/2XI2K2         160      12     xl8  5     gallon    clear    glass    demijohn 

162....13K4X151/2        234....  ^YzxlVA  ^™-  .     ^  .  ^,  ^ 

240....  61/2x131/2        246....  7/2x15/2  Bargain  Price 75c  each 

The  low  price  of  ONE  CENT  EACH  Two  Wood   Trays,    15  x   16/   x 

is    quoted    on    orders    for    minimum  -!^2.   One  for  Hypo  and  the  other  for 

quantities  of  one  hundred,  which  may  developer. 

be  assorted  as  to  size.  Bargain  Price $1.00  each 

Sunray  No.  40  Studio  Lamp,  de-  ,    Two  Wire  Posing  Stools,  each  one 

signed  for  2  No.  4  flood  bulbs  or  Uvo  ^^^  ^S^- 

1,000'watt  T  20  lamps.  Has  high,  low.  Bargain  Pnce 95c  each 

and  medium  selective  switch,  diffusion  Apac    Printer,    complete  with    10 

screen  and  side  wings.   Mounted  stand  masks  and  F4.5  Wollensak  Lens  and 

can  be  elevated  to  10  feet.  1,000'watt    lamp.     Maximum    paper 

Bargain  Price  $37.50  capacity,  4x6. 

Beattie     Automatic     Twin     Arc  Bargain  Price  $160.00 

Lamp  on  holding  stand  with  casters.  Pako     Professional    Type    Print 

Regular  ampere  and  no  special  wiring  Washer     with     llO-volt     AC     with 

will  be  needed  on  the  average  circuit.  motor 

Here  is  an  excellent  proofing  lamp.  Bargain  Price  $45.00 

Bargain  Price  $22.50  g  ^  ^q  Eastman  2D  View  Camera 

Century  No.    2    Sliding  Ground  with  29""  Bellows,  carrying  case,  and 

Glass  Carriage  v^ath  one  8x10  back  one  film  holder, 

and  one  5x7  back.   Like  new.  Bargain  Price  $45.00 

Bargain  Price  $49.50  4..  n^^p^  Shutter  with  dme  bulb 

10    X    12    X    5     Sterling    White  and  instantaneous  features.    Fits  into 

Enamel  Hypo  Tank.    Perfect  condi'  a  9  x  9  lens  board  opening.  In  good 

tion.  condition. 

Bargain  Price  $4.75  Bargain  Price  $10.50 


[  THE  FOCUS  for  JUNE,   1941  ] 


[  29 


Bargains  for  the  Photographer 

(Offered  subject  to  prior  sale) 

Please  mention  the  Bargain  Page  when  ordering 

Description  of  illustration  of  any  article  gladly  sent  on  request 

Convenient  terms  of  payment  arranged  as  desired. 


Studio  Stand  for  lighting  equip- 
ment.   7'foot  height. 

Bargain  Price  $5.50 

Elwood  Miniature  Attachment 
to  fit  5x7  enlarger  for  enlarging  nega- 
tives  2j/^x3^  and  smaller. 

Bargain  Price  $9.75 

Argus  Speed  Printer.  Will  pre 
duce  2j/2''x4"  prints  direct  from 
35mm.  negatives.    Like  new. 

Bargain  Price  $10.50 

3  ^4  x4  !4  Graflex  Camera,  with 
F2.5,  6K2"  Cooke  lens  with  Film  Pack 
Adapter  and  carrying  case,  in  excel- 
lent condition. 

Bargain  Price  $125.00 

8  X  10  Ansco  Box  Printer,  with 
4  lamps,  pilot  light  and  plate  glass. 
No  masks  are  included.  Looks  like 
new. 

Bargain  Price  $26.50 

F  &  S  Vignetter  in  good  condition. 
Designed  for  studio  cameras. 

Bargain  Price  $6.50 

8  X  10  Wratten  Saf elite  Lamp 
No.  1. 

Bargain  Price  $7.50 

10"  Metal  Print  Trimmer.  Fine 
condition. 

Bargain  Price  $9.75 

Cirkut  Print  Frame.  Can  be  used 
with  7"  X  36"  paper.  Complete  with 
glass. 

Bargain  Price  $4.00 

B  &  H  Ground  Glass  Motion 
Picture  Screen,  40!/2  x  301/2.  Suit- 
able for  use  as  a  translucent  screen. 

Bargain  Price  $2.50 

Sterling  Commercial  Wa t e r 
Jacket  for  8  x  10  individual  tanks. 

Bargain  Price  $9.50 

5x7  Dallon  Developing  Tanks, 
with  capacity  of  6  films  each. 

Bargain  Price  $6.50 


H.  &  K.  Focusing  Cloth.  36  x  48. 

Bargain  Price 75c  each 

Art  Reaves  T^vin  Reflector  Out- 
fit, with  12-ft.  aluminum  stand.  Two 
11"  adjustable  reflectors  or  cross  bar. 
Designed  for  No.  1  or  No.  2  flood 
lamps. 

Bargain  Price  $24.50 

Sunray    No.     10    Jr.    Lamp,    on 

7- foot  folding  stand.  Designed  for 
two  No.  1  flood  lamps  and  equipped 
with  bright  and  dim  selective  switch. 

Bargain  Price  $9.50 

Silvered  Motion  Picture  Wall 
Screen,  8x8  feet,  of  roller  type,  in 
metal  case. 

Bargain  Price  $7.50 

Century  Studio  Camera  8  x  10 
with  sliding  ground  glass  back,  11x14 
curtain  shde  holder,  8xlOto5x7 
back  on  large  studio  stand.  Camera 
has  42"  Bellows  and  would  be  excel- 
lent for  copying  as  well  as  for  por- 
traits. 

Bargain  Price  $115.00 

2*/4    x    3!4    Speed   Graphic   with 

F4.5    B.   6?   L.   Lens  of   4/8"   focus, 

includes  one  film  holder. 

Bargain  Price  $87.50 

2  >4  X  3  *4  Graphic  Film  Holders 

in  condition  like  new. 

Bargain   Price $2.00   each 

Pako     **A"    Printer    with    paper 

cabinet.    In  good  condition. 

Bargain  Price  $69.00 

4x5    Graflex    12   Septum  Film 

magazine  in  good  condition. 

Bargain  Price  $10.50 

3 14  X  4 14 »  18  Septum,  Graflex 
Film  magazine  in  condition  like  new. 

Bargain  Price  $15.50 

4x5  Graflex  plate  holders  with 
film  sheaths.  Look  like  new. 

Bargain   Price $2.00   each 


30] 


[  THE  FOCUS  for  JUNE,   1941  } 


Bargains  for  the  Photograplier 

(Offered  subject  to  prior  sale) 

Please  mention  the  Bargain  Page  when  ordering 

Description  and  illustration  of  any  article  gladly  sent  on  request. 

Convenient  terms  of  payment  arranged  as  desired. 


Beattie  Odetta  Arc  Lamp  (Twin 
Arc),  with  automatic  carbon  feed. 
Uses  J/2"  carbons  and  requires  circuit 
of  35  amperes  or  more.  Actually 
burns  much  less  after  starting.  Re' 
flector  is  42"  wide  and  includes  dif' 
fusion  curtain.    Looks  like  new. 

Bargain  Price  $65.00 

Beattie  Arc  Hi  Lite  Spot  Lamp, 

on  caster  stand,  so  named  because  it 
can  be  raised  to  8  feet.  Requires  no 
special  wiring.    Looks  like  new. 

Bargain  Price  $39.50 

Beattie  Home  Portrait  Brite  Lite 
Reflector  on  folding  stands  with  car- 
rying case.  Surface  is  covered  with 
shimmery  silver  leaf. 

Bargain  Price  $18.50 

B  &  L  8  X  1 0  Projection  Printer. 
Automatic  focusing.  This  is  a  border 
printer  and  designed  with  Cooper' 
Hewitt  M  2  or  can  be  remodeled  by 
us  with  a  number  of  smaller  lamps. 
Requires  a  7%"  lens,  which  is  not  fur' 
nished,  nor  is  the  Cooper-Hewitt 
Kghting  equipment,  and  is  priced  very 
low. 

Bargain  Price  $19.50 

Victor  Flash  Bags,  hanging  type 
for  use  with  powder  bags  and  pro- 
tected by  treatment  with  a  fire-retard- 
ent  carrying  case,  and  so  wired  that 
one  or  more  bags  can  be  used  as  a 
unit. 

Bargain  Price  $7.50  each 

5x12  Korona  View  Camera  with 
two  film  holders  and  case.  Like  new. 

Bargain  Price  $60.00 

5x7  Eastman  Auto  Focus  En- 
larger  complete  with  easel,  foot 
switch,   and  Kodak  F4.5  lens. 

Bargain  Price  $98.50 

4x6  Kodak  Auto  Focus  Enlarger 
with  F7.7   lens  and  easel. 

Bargain  Price  $17.50 


Tubular  Steel  Stand  for  lighting 
equipment.   Maximum  height  15  feet. 

Bargain  Price  $9.25 

Hauff  Amidol  in   1-lb.   bottles. 
Bargain  Price $5.50  each 

8x10  and  4x5  Studio  Camera 

Back. 

Bargain  Price  $6.50 

16"  Horseshoe  Wringer. 

Bargain  Price  $7.50 

18"  Horseshoe  Wringer. 

Bargain  Price  $8.50 

No.    3    Ideal    Print    Washer    for 

11x14  and  smaller  prints. 

Bargain  Price  $6.50 

16    X    20    X    6    Sterling    White 

Enamel  Hypo  Tank. 

Bargain  Price  $8.50 

Background  Carrier,  with  double 
swinging  frame  and  mounted  on  roll- 
ers. Measures  46  x  2 7 J/2.  Lower 
frame  measures  46  x  54.  This  is  com' 
plete  with  white  reflecting  material 
and  used  for  reflecting  purposes. 

Bargain  Price  $6.50 

Haloette  Attachment  for  8  x  10 
Elwood  Enlarger.  We  have  a  few  of 
these  left  in  stock,  and  there  will  be 
no  more  when  sold.  This  attachment 
permits  you  to  readily  obtain  clean' 
cut  white  backgrounds  at  present  or 
any  future  printing  of  any  negative. 

Bargain  Price  $10.00 

Sodium     Sulphite     Champlin     in 

5 -lb.    amber   glass  bottles  with   large 
opening  and  screw  top. 

Bargain  Price 90c  each 

Mole  Richardson  Professional 
Studio  Lamps  on  6-ft.  roller  stands. 
Designed  for  use  with  any  mogul 
base  lamp  up  to  1,500  watts.  Reflec- 
tors measure  12 J/2  x  20.  Complete 
with   necessary   adjustments. 

Bargain   Price $18.50   each 


IT'S  YOUR 

BUSY 
SEASON.. 


Scute,  ^ufte  and  9*icO'mfe*ueHce.  4Auik 
KODAK   PREPARED   DEVELOPER   POWDERS 

JUST  add  to  water  and  stir.  That's  the  simple  way  to 
•^  obtain  correctly  balanced  developers  with  Kodak 
Prepared  Developer  Powders.  Saves  time  and  bother.  No 
weighing  of  chemicals  .  .  .  no  waste  .  .  .  no  uncertainty. 
Made  from  famous  Kodak  Tested  Chemicals,  of  certain 
strength  and  purity,  the  powders  are  accurately  com- 
pounded, packed  in  sealed  containers,  and  always  fresh. 
Try  them  once — you  won't  be  without  them  again.  From 
your  usual  source  of  Eastman  supplies. 


These  Packages  Available  for  Commercial  Use 

Powders  To  Make                                                   1  Gal. 

5  Gals. 

10  <;als.    48  Gals. 

*Kodalk  Formula  I)K-60a  ...    $  .55 

•     •     • 

$2.80     $12.00 

Kodalk  Formula  DK-60aTR     .         .70 

$2.65 

...           ... 

Kodalk  Formula  DK-60aMR    .... 

2.85 

...           ... 

**Kodalk  Formula  DK-20     .    .    .       1.00 

•    . 

4.35       17..50 

Kodalk  Formula  DK-20R.    .    .       1.00 

4.00 

. 

***Formula  D-72 60 

2.50 



*Al80  available  to  make  3V^  and  38  k^Hohh,  prices  $1.30 

and  $9.90,  respec- 

••Also  available  to  make  38  gallons,  |>ri«'e  $15.00 

***AIso  available  to  make  25  gallons,  (>ri«"e  $12.00 

Sf^eciy     KODAK     TESTED      CHEMICALS 


Eastman  Kodak  Company,  Rochester,  n.  y. 


r 


FO 


AUG  ^-194^  , 

T  H  ]p^^  oAAW 


Published  Mo7ithl3'  in  the  Interests  0/  l\it 
Photographic  Industry 


Vol.  XVII 


JULY,  1941 


No.  7 


A  Kalart  Prize- Winning  Picture 


Published  b}' 

HIRSCH  6?  KAYE 

SAN  FRANCISCO 


^Derenae^ 


WHEN    THE    SPOTLIGHT    IS    ON 


COLOR 


D 


•  •  •  iVEFENDER  Tri-Pac  Film  makes  any  ordinary  cut-film 
camera  a  one -shot  color  camera  .  .  .  opens  a  new  and  more  profitable 
source  of  business  to  the  professional  photographer. 

Defender  Tri-Pac  is  simple  to  use.  It  is  supplied  as  a  unit,  the 
three  films  assembled  ready  for  loading.  The  only  accessory  re- 
quired is  a  modified  holder  so  that  the  films  may  be  kept  in  optical 
contact  during  exposure.  Development  and  handling  are  virtually 
the  same  as  for  ordinary  films. 

A  simplified  and  economical  method  of  making  three  color 
separation  negatives  for  Chromatone  or  other  color  printing  proc- 
esses. Defender  Tri-Pac  provides  the  answer  to  many  color  nega- 
tive-making requirements. 


DEFENDER  PHOTO  SUPPIV  CO.,  INC.,  ROCHESTER,  N.  V. 


THE  FOCUS 


Prepared  and  Published 
Monthly 


In  the  Interest  of  the 
Photographic  Industry 


By  HiRSCH  &  Kaye 

239  Grant  Avenue.  San  Francisco 

The  Largest  Independently  Owned  Complete  Photo  Supply  House  in  the  West 


-^ 


Vol.  XVII 


-J- 


JULY,  1941 


No.  7 


-=<- 


Introducing — 

Lester  D.  Garibaldi  .  . 
Mr.  Garibaldi  is  a  na' 
tive  of  Oakland.  He  is  a 
descendant  from  an  old 
pioneer  family  that  had 
participated  in  the  early 
California  gold  rush. 
His  father  is  a  display 
artist,  whose  work  many 
of  you  have  enjoyed  during  your  visit 
to  the  Redwood  Empire  Building  at 
Treasure  Island,  where  he  designed 
and  made  the  animated  display  of  the 
several  counties.  Though  not  a  photog- 
rapher, Mr.  Garibaldi  has  been  his 
son's  helpful  critic. 

Young  Garibaldi  was  an  outstand' 
ing  athlete  in  Oroville  high  school, 
which  he  attended  while  his  father 
owned  a  ranch  in  the  vicinity.  He  also 
attended  San  Mateo  Junior  College, 
where  he  studied  to  be  a  teacher  in  so- 
cial science  and  chemistry.  Photog- 
raphy was  studied  as  a  sort  of  side  line 
and  an  incidental  activity,  but  he  soon 
decided  he  would  rather  be  a  photog- 
rapher than  a  teacher. 

As  a  student,  he  invested  in  a  Gra- 
flex  and  worked  as  a  free  lance  pho- 
tographer, in  the  course  of  which  he 
produced  some  pictures  of  athletic 
events  which  were  snapped  up  by  the 
Associated  Press  for  national  publica- 
tions. He  likewise  worked  the  horse 
races,  but  as  a  photographer,  thereby 
displaying  wisdom  of  a  practical  kind. 


His  first  portrait  connection  was  in 
a  well  known  studio  in  Oakland,  where 
he  started  as  dark  room  boy,  but  left  as 
operator.  He  now  is  back  in  the  foot- 
hills of  his  ancestors  in  Jackson,  where 
he  has  his  own  and  first  studio.  He 
thoroughly  enjoys  photography  in  any 
form,  and  would  like  to  visit  distant 
and  remote  places  for  the  purpose  of 
making  and  giving  to  the  world  a  rec- 
ord of  scenes  and  places  to  be  enjoyed 
by  others.  He  is  a  graduate  of  the 
Winoma  school,  a  member  of  the 
Chamber  of  Commerce,  and  the  Kit 
Carson  Mountain  Men.  For  hobbies, 
he  mentions  boating  and  sailing,  moun- 
tain cHmbing  in  summer,  and  skiing  in 
winter.  When  time  permits,  he  experi- 
ments in  color  photography. 

Mr.  Garibaldi  is  not  married.  His 
greatest  thrill  was  the  time  when  he 
was  able  to  operate  a  large  portrait 
camera  under  the  personal  attention  of 
William  Gerdes,  well  known  camera 
man  for  Pierre  McDonald  of  New 
York.  And  that  is  an  experience  for 
any  photographer! 

Wm.  Wrigley,  Jr.,  failed  at  least 
twice  and  on  a  very  big  scale,  too,  be- 
fore his  gigantic  gum  business  was  as 
solid  as  Gibraltar.  Was  it  luck  that 
finally  put  him  over  to  stay  put? 
Hardly!  Luck,  like  lightning,  doesn't 
strike  so  often  in  the  same  place.  If  a 
man  makes  a  big  success  at  least  three 
times  in  his  life  it  must  be  attributable 
to  individual  merit. 


H- 


4  ]                                              [  THE  FOCUS  for  JULY,   1941  ] 
-^ — -^ 


^^^  ^afe    L^oni/ou 

W  HILE  the  Mount  is  only  a  single  factor  in 
your  dealings  with  the  public,  it  can  very  well 
be  most  vital.  Next  to  your  artistry,  the  impres- 
sion created  by  the  mount  decides  your  customer 
how  many  to  buy  and  how  much  to  spend. 

A  ''Gross''  mounted  picture  is  like  a  well- 
expressed  thought.  It  serves  as  a  safe  convoy  for 
your  best  workmanship,  its  correct  selection  is 
proof  to  your  public  that  you  are  an  artist  of 
good  taste. 


THE  GROSS  PHOTO  SUPPLY  CO. 

MANUFACTURERS  /  TOLEDO,  OHIO 

HiRSCH  6?  Kaye — Distributors 


[  THE  FOCUS  for  JULY,   1941  ]                                              [  5 
-^ 4- 

The  New  VICTOR  Sunflector 

THE  general  and  increasing  use  of  color  films  makes  desirable  and  almost 
mandatory  the  employment  of  some  convenient  and  controllable  form  of 
supplementary  illumination  when  making  exposures  in  sunlight  or  cold  daylight. 
Hard  cast  and  deep  shadows  are  usually  undesirable  even  in  black  and  white 
photography. 

The  VICTOR  Sunflector  provides  the  photographer  an  effective  and  cou' 
venient  means  of  controlling  lighting  when  working  outdoors,  particularly  when 
making  single  figure  pictures  or  snapshots.  It  can  be  employed  with  equal  effec- 
tiveness for  either  stills  or  movies.  It  can  be  used  to  redirect  sunlight  with  almost 
the  same  precision  and  ease  as  a  VICTOR  Lighting  Unit  using  a  photoflood  lamp. 

The  VICTOR  Sunflector  is  designed  to  supplant  cumbersome  reflecting 
panels  w^hich  previously  have  been  used  for  similar  purposes.  Its  compactness 
and  ready  portability  make  it  convenient  to  use.  Its  definite  beam  of  reflected 
light  may  be  more  easily  discerned,  with  finer  control  as  the  direct  result.  Inten- 
sity  of  illumination,  as  well  as  the  size  of  the  beam  of  light,  are  subject,  of  course, 
to  considerable  variation  by  increasing  or  decreasing  the  distance  of  the  Sun- 
flector from  the  subject.   The  beam  cast  is  of  approximately  a  lO-degree  angle. 

The  VICTOR  Sunflector  has  a  variety  of  uses  which  the  photographer  will 
find  interesting  to  plumb.  It  is  effective  in  filling  in  cast  shadows,  in  modeling, 
when  the  subject  is  in  shade  near  a  stream  of  sunlight;  as  a  spotlight  under  the 
same  conditions;  to  provide  concealed  lighting,  etc.,  etc. 

Needed  in  Color  Photography 

To  flatten  illumination  for  color  photography,  the  Sunflector  becomes  a 
necessity.  Even  when  the  sunlight  comes  from  behind  the  camera,  as  in  the  illus' 
trations  at  the  left,  sharply  cast  shadows  detract  from  results  unless  the 
Sunflector  is  employed  to  illuminate  them  from  below. 

VICTOR  Sunflector,  a  9'inch  convex  mirror,  truly  formed  to  the  curvature 
of  a  40'inch  diameter  sphere,  is  attractively  mounted  in  an  aluminum  casing. 
This  casing  mounts  in  a  chromium  finished  support  which,  through  friction 
joints,  may  be  variously  positioned  to  direct  the  reflected  rays  as  desired.  Front 
feet  are  rubber'tipped;  chromium  finished  loop  forms  a  base  or  provides  a  means 
of  hanging  the  unit  on  wall  hooks,  pegs,  etc. 

Cat.  No.  160,  Complete $4.75 


_y\r    f\em  in  di 


eminuer 

OCCASIONALLY  photographers  complain  that  enlarging  papers  seem  to 
have  slowed  down.  Knowing  this  is  not  true,  the  demonstrator  examines 
the  Projection  Printer,  AutO'Focus  Enlarger,  or  other  equipment.  Sometimes 
there  is  enough  dust  on  the  lens  or  diffusing  glasses  to  slow  down  the  light. 
Often  it  is  found  that  the  line  voltage  is  lower  than  the  lamp  voltage. 

Have  the  electric  company  test  your  line  voltage  and  give  you  an  idea  of  its 
variation,  which  may  be  considerable  if  the  line  carries  more  of  a  load  at  one  time 
than  at  another.  If  the  average  voltage  is  from  112  to  115,  and  you  are  using  a 
120'volt  lamp  in  your  enlarger,  you  can't  get  anywhere  near  the  light  you  should 
have.  Change  to  a  115'volt  lamp.  Never  use  an  enlarging  lamp  of  higher 
voltage  than  your  line  voltage. 

Stud^xo  Light. 


^ 


u 


WOLLENSAK  O" lA  C 
ENLARGING  ^  *^"^ 
VELOSTIGMAT     M2!° 


FOR  FINER  ENLARGEMENTS 

USE   THE   LENS    THAT'S    STANDARD 
EQUIPMENT  ON   LEADING   ENLARGERS 


SOLAR  -  ELWOOD  -  SUNRAY  -  SKYVIEW  - 

Here's  just  a  partial  list  of  prominent  manufactur- 
ers who  regularly  specify  WoUensak  Enlarging 
Velostigmats.  They  know  they  can  depend  on 
optically  refined  Velostgimats  for  top-notch  per- 
formance —  sparkling  detail,  brilliancy,  gradation. 

Why  don't  you  equip  your  enlarger  with  a  Velo- 
stigmat?  This  enlarging  lens  is  especially  designed 
to  overcome  enlarging  difficulties  —  make  superb 
blow-ups  easier  to  obtain.  Speeds  —  /3.5, 
/4.5,  /6.3.  Focal  lengths  —  2"  up.  Priced 
from  $10.   Money-back^  Guarantee. 


WOLLENSAK  OPTICAL  COMPANY 

ROCHESTER,  NEW  YORK 


WO  L  L  EN 


«0£^{f^ 


[  THE  FOCUS  for  JULY,   1941  }                                                [7 
4- 

Program  for  National  Convention 
Now  Almost  Completed 

THE  Executive  Board  of  The  Photographers"  Association  of  America  feels 
safe  in  saying  that  its  promise  to  offer  this  year  the  finest  National  Conven' 
tion  Program  in  The  Association's  history  has  been  well  kept.  From  beginning 
to  end  it  consists  of  headliners  and,  although  many  new  names  have  been  added, 
we  are  going  to  publish  the  list  in  full  in  this  issue  instead  of  going  into  detail 
about  each  newcomer.  With  so  many  of  our  readers  planning  to  attend  or  at 
least  giving  it  serious  consideration,  this  galaxy  of  talent  should  help  them  to 
make  up  their  minds.  First,  though,  let  us  remind  you  that  this  will  be  the  54th 
Annual  Convention  of  The  P.  A.  of  A.,  that  the  National  Photographic  Dealers' 
Association  will  hold  their  8th  Annual  Convention  at  the  same  time,  and  that 
both  are  joining  in  producing  a  Trade  Show  which  should  break  all  records. 
Everything  will  take  place  under  one  roof  at  the  Stevens  Hotel,  Chicago,  111., 
from  August  18  to  22,  inclusive — and  if  you  have  not  already  done  so  you  had 
better  send  in  your  room  reservation  without  delay.  And  so  for  the  Program 
as  it  now  stands : 

Clinics — each  one  hour  every  day  for  four  days 
16  MM.   COMMERCIAL   MOVIE   CLINIC— conducted   by   Gordon   Bell, 

South  Norwalk,  Conn. 
COMMERCIAL  BUSINESS  FORUM— conducted  by  Fred  A.  Benke,  Salem, 

III.,  and  Horace  A.  Grignon,  Chicago,  111. 
PORTRAIT  NEGATIVE  QUALITY  CLINIC— conducted  by  George  J. 

Kossuth,  M.Photog.,  WheeHng,  W.  Va. 
DIRECT  COLOR  CLINIC— conducted  by  Charles  Harris  Miller,  Chicago,  111. 
PORTRAIT  RETOUCHING  CLINIC— conducted  by  Mrs.  Charles  L.  Pyke, 

Peoria,  111. 
COMMERCIAL  NEGATIVE  QUALITY  CLINIC— conducted  by  J.  W. 

Scott,  M.Photog.,  Baltimore,  Md. 
RECEPTION   ROOM   CLINIC— conducted  by   Nan   Wallace,   M.Photog., 

Toledo,  Ohio.    And  perhaps,  though  this  is  not  yet  a  promise,  one  entirely 

new  clinic  which  will  be  a  complete  surprise  to  a  growingly  important  section 

of  the  profession. 

Portrait  Program — two  features  every  day  for  four  days 

MAKING  PICTORIAL  PORTRAITS  FOR  REPUTATION  AND  PROFIT 

— talk  and  demonstration  by  Robert  L.  Ball,  Corvallis,  Ore, 
COMMON  FAULTS  IN  EVERYDAY  PORTRAITURE— illustrated  talk 

by  J.  Anthony  Bill,  Cincinnati,  Ohio. 
WHAT  THE  PORTRAIT  PHOTOGRAPHER  SHOULD  KNOW  ABOUT 

COMPOSITION— illustrated  talk  by  A.  A.  Bosshart,  York,  Pa. 
FULL  FIGURE  PORTRAITURE  MEANS  EXTRA  PROFITS— talk  and 

demonstration  by  C.  W.  Dishinger,  Jacksonville,  Fla. 
DRAPING   IN   PORTRAITURE— demonstration  by   Mrs.   Helen   Sheldon 

Gerdes,  M.Photog.,  Jackson  Heights,  L.  I.,  N.  Y. 
PORTRAIT    PRINT   CLINIC— platform    discussion    and    criticism   by    the 

Portrait  Jury:  Roy  N.  Hirshburg,  Richmond,  Ind.;  Max  Habrecht,  Detroit, 

Mich.,  and  Robert  Kohler,  Milwaukee,  Wis. 

(Continued  on  Page  9) 


8] 


[THE  FOCUS  for  JULY,   1941  } 


#  Like  the  child  of  one's  hearty  the  child  of  a  photographer's  brain  is 
irreplaceable.  Too  frequently  a  scene  or  an  incident  cannot  be  retaken.  There- 
fore^ the  importance  of  using  the  best  possible  chemicals  in  reliable  formulas, 
that  make  the  most  of  the  film,  cannot  be  over-emphasized. 

Try  Mollinckrodt  Sodium  Sulfite  Anhydrous  Photo,  a  free-flowing  material 
of  uniformly  high  assay,  and  Mollinckrodt  Pyro,  a  clean,  white  crystalline 
product.  You'll  be  pleased  with  the  clear,  sparkling  solutions  they  make. 
These  are  only  2  of  more  than  80  Mollinckrodt  products  that  are  chemically 
purified  and  physically  perfected  for  photographic  use. 


cAenticai  we^fid 


MALLINCKRODT  ST.,  SAINT  LOUIS,  MO.  •  74  GOLD  ST.,  NEW  YORK,  N.  Y. 
CHICAGO        •        PHILADELPHIA        •        TORONTO        •        MONTREAL 


[  THE  FOCUS  for  JULY,   1941  ]                                              [  9 
^ 


NATIONAL  CONVENTION 

(Continued  from  Page  7) 

PHOTOGRAPHING   DIFFICULT   CHILDREN  —  demonstration  by   Mel 

Thurman,  Abilene,  Texas. 
DIRECT  COLOR  IN  PORTRAITURE— illustrated  talk  and  demonstration 

with  one-shot  cameras  by  Frank  Turgeon,  Jr.,  Palm  Beach,  Fla.,  and  Wash' 

ington,  D.  C. 

Commercial  Program^ — tw^o  features  every  day  for  four  days 

HOW  A  NEW  YORK  DEPARTMENT  STORE  MAKES  ITS  PHOTO- 
GRAPHIC ILLUSTRATIONS— talk  and  demonstration  by  William  B. 
Garrison,  Abraham  6?  Straus,  Inc.,  Brooklyn,  N.  Y. 

RIGHTS  AND  WRONGS  OF  ARCHITECTURAL  PHOTOGRAPHY— 
illustrated  talk  by  Ken  Hedrich,  Chicago,  111. 

WHAT  THE  AVERAGE  PHOTOGRAPHER  MUST  KNOW  ABOUT 
COMMERCIAL  PHOTOGRAPHY— talk  by  John  F.  Murray,  Omaha, 
Nebraska. 

SOLVING  SOME  TOUGH  ONES  FOR  NATIONAL  ADVERTISING— 
talk  and  demonstration  by  John  Paul  Pennebaker,  Underwood  6?  Under- 
wood  Illustration  Studios,  New  York  City  and  Chicago,  111. 

PROBLEMS  OF  INDUSTRIAL  PHOTOGRAPHY— talk  by  William  Rit- 
tase,  Philadelphia,  Pa. 

ERRORS  AND  SAFEGUARDS  IN  DIRECT  COLOR  PHOTOGRAPHY 
— talk  and  demonstration  by  Giovanni  Suter,  Chicago,  111. 

MODERN  METHODS  OF  LIGHT  CONTROL  IN  THE  ILLUSTRATING 
OF  GLASS— demonstration  by  Harold  E.  Waltz,  Toledo,  Ohio. 

One  feature  still  remains  to  be  announced. 

Business  Proviotion — four  or  more  articles  Tv^hich  will  be  printed  in  the 
Convention  Report  but  will  not  be  given  from  the  platform 

AN  EASTERNER  GOES  WESTERN— by  Morton  Harvey,  Ponca  City, 
Oklahoma. 

CAN  A  PORTRAIT  PHOTOGRAPHER  USE  RADIO  PROFITABLY— 

by  C.  L.  Voss,  Fargo,  N.  Dak. 
At  least  two  more  articles  to  be  announced. 

Photo  Finishing — four   or   more   articles   which   will   be  printed   in  the 
Convention  Report  but  w^ill  not  be  given  from  the  platform 

As  none  of  the  articles  under  this  section  or  that  of  Business  Promotion  are 
announced  until  the  articles  have  been  actually  received  and  accepted  for 
publication,  announcement  of  these  must  wait  until  next  month. 

In  addition  to  all  the  above  the  PICTURE  EXHIBIT,  open  all  day  for  four  days 
and  also  on  two  evenings;  ENTERTAINMENT — dancing  and  cabaret 
features  on  each  of  the  first  three  evenings  and  the  Annual  Banquet  (the  only 
thing  which  costs  extra)  on  the  fourth;  THE  N.P.D.A.  CONVENTION, 
open  to  all  dealers  for  three  days;  GROUP  CRITICISMS  BY  THE  TWO 
JURIES  in  the  Picture  Exhibit — two  hours  each  day  for  four  days;  OPEN 
HOUSE  BY  LEADING  CHICAGO  COMMERCIAL  STUDIOS  for 
certain  specified  hours  each  day;  Council  Sessions  and  various  other  special 
events. 

The  question  is  not  ''Are  you  going  to  Chicago?''  but  rather,  ''How  can  you 
afford  to  stay  home?''  We'll  be  seeing  you  at  the  Stevens  in  August! 


10} 


[THE  FOCUS  for  JULY,   1941  } 


VICTOR  J/i-J!o  Su,itcL 


e6 


THE  limited  life  of  Photoflood  lamps  is  prolonged  greatly  by  the  use  of  a 
VICTOR  Hi'Lo  Switch.  This  lamp-saving,  four-position  switch  is  used 
with  a  pair  or  several  pairs  of  lamps.  It  puts  the  lamps  in  series  on  the  Low 
position,  for  half- light  under  which  focusing,  arranging  of  subjects,  and  adjusting 
of  the  camera  is  most  comfortably  done.  By  clicking  the  switch  to  ''HI,''  the 
lamps  come  up  to  full  power  instantly — ready  for  the  exposure.  Another  click 
of  the  switch  and  they  are  turned  off  or  back  to  half-light,  as  desired.  A  suitable 
VICTOR  Hi-Lo  Switch  saves  electric  current,  prolongs  lamp  life  and  makes  your 
hobby  more  interesting.   It  pays  for  itself  in  money  saved. 

VICTOR  Hi-Lo  Switch  has  three  lO-inch  leads;  two  with  utility  receptacles 
attached  for  plugging  in  the  two  lamp  cords  and  one  with  plug  for  attaching  to 
house  wiring  circuit  or  supply  cord.  It  is  ready  for  immediate  use. 

6-amp.  Hi-Lo  Switch,  VICTOR  No.  71,  for  2  No.  1  Photoflood 

Lamps - $2.95 

10-amp.  Hi-Lo  Switch,  VICTOR  No.  72,  for  4  No.  1  or  2  No.  2 

Photoflood  Lamps  4.50 

20-amp.  Hi-Lo  Switch,  VICTOR  No.  73,  for  8  No.  1,  4  No.  2 

or  2  No.  4  Photoflood  Lamps 7.50 

15-amp.  TEE  Taps,  to  provide  two  outlets  where  one  was  before. 
VICTOR  No.  701  0.90 

-¥— ^ 

DrvinCI   Rolici  Films  with  turned  on,  a  short  length  of  curtain  rod 

IX       D    J  slipped  through  the  bottom  line  of  clips 

Intra-Ked  ^iH  j^old  all  strips  in  line  before  the 

SOME    question   has   arisen    as   to  Infra-Red  Lamps, 

whether  Rollei  negatives  can  be  Care  should  be  taken  to  sponge  off 

dried  by  the  Infra-Red  process  pre-  all  excess  water  before  hanging  up  the 

viously  described  in  The  Focus.   The  films  before  the  Infra-Red  Lamps.  The 

doubt  is  prompted  by  the  narrow  mar-  Infra-Red  Lamps  should  be  placed  far 

gin  between  the  individual   pictures,  enough  apart  to  permit  the  rays  to 

This   narrow   margin   of   !4"    should  spread  evenly  over  the  entire  film, 

make  no  difference  if  reasonable  care  <— 1*5— > 

'' To  speed-dry  a  roll  of  this  film,  it  Care  of  Lead  Glass 

should  be  cut  apart  in  three  strips  of  T   EAD  glass,  particularly  that  used 

four  frames  each.    In  clipping  these  J—/    over  fluoroscopic  screens,  must  be 

strips  to  a  support  in  front  of  an  elec-  kept  in  first  class  condition  if  perfect 

trie  fan  as  recommended  in  our  pre-  vision  is  to  be  had. 
vious  item,  ordinary  paper  clips  can  be  Because  it  is  only  about  50  per  cent 

used  in  place  of  the  regular  film  clips.  glass  and  the  balance  of  a  softer  nature, 

The  paper  clips,  which  can  be  had  in  lead  glass  is  more  sensitive  and  more 

various  sizes,  will  take  a  firm  grip  on  easily  scratched  or  stained  than  glass  to 

the  narrowest  margins  without  harm-  which    we    are    accustomed.     Conse- 

ing  the  exposed  portion  of  the  film.  quently,  at  no  time  should  an  abrasive 

The   bottom   ends  of  the   film   strips  ever  be  used  in  cleaning  it.   All  finger 

should   be   weighted   down   with   the  and  grease  marks  should  be  removed  as 

same  type  of  cHps,  and  if  the  films  quickly  as  they  are  discovered  to  pre- 

have    a    tendency    to    whip    around  vent  their  being  absorbed  and  thus  per- 

slightly  in  the  breeze  when  the  fan  is  manently  mar  the  glass. 


[  THE  FOCUS  for  JULY,    1941  ] 


[11 


New  Wabash  Lamps 

IN  FLASH  FOR  COLOR  there  are  two  new  self-filtering  blue  Superflash 
bulbs.  These  are  the  small  size  popular-priced  OB  and  40B  sizes  designed 
for  amateur  as  well  as  professional  use  as  booster  lights  where  the  larger  Super- 
flash  color  sizes  are  too  powerful.  The  following  lists  our  four  blue  Superflash 
bulbs  for  color: 

>i;;^  ^^s^  Color 

c^<S^  Corrected 

Light  Case  List 

Output  l.s.         Lot  Price 

New  No.  OB  Super/Idsh 12,000  140  16c 

^Ui     NewNo.  40B       ^^         18,000  120  20c 

Al'^-^J,  iM^JJ               ]sjo  2B         ^'         42,000  100  25c 

No.  3B         ^'         85,000  60  45c 

[T     X    I  IN  FLOOD  FOR  COLOR  there  are  three  new  self- 

p      filtering  daylight  blue  Super  flood  bulbs,  designed  for  use 

without  filters  for  all  applications  where  artificial  light  is  required  to  supplement 

daylight,  for  better  quality  and  softer  shadows  in  black  and  white  as  well  as  color, 

and  for  all  indoor  use  where  balanced  natural  daylight  conditions  are  desirable. 

Brief  specifications  on  these  three  new  bulbs  follow : 

New  New  New 

No.  Bl      No.  B2      No.  B4 

Watts 250  500  1000 

Life-hours 3  8  10 

Approximate  Lumens  6,100  12,000  23,500 

Standard  Case  60  24  24 

List  Price  $.30  $.60  $1.75 

NEW  SUPERFL ASH  No.  3  X— This  new  bulb,  designed  for  commercial 
and  professional  use,  combines  small  size  with  unusual  power.  It  has  a  brilliant 
high  peak  flash  of  extra  peak  light  duration  and  extra  power  to  penetrate  distance 
and  cover  large  wide  areas.  Synchronization  is  recommended  for  speeds  up  to 
1/ 100th  of  a  second.  For  professional,  commercial  and  press  u&e  this  is  an  ideal 
lamp.   It  is  packed  100  to  a  case  and  lists  at  25c  per  lamp. 

INFRA-RED  HEAT  LAMP  No.  RE-40— Fim  processing  is  speeded  up 
considerably  with  our  new  Birdseye  ''Sealed-Silver"  heat  lamp.  When  the  cor- 
rect process  is  followed,  as  indicated  in  The  Focus  for  June,  completely  bone 
dry  negatives  can  be  obtained  in  from  7  to  8  mins.  These  new  lamps  work  like 
magic.  The  Birdseye  ''Sealed-Silver"  heat  lamp  is  a  single  unit  self-reflecting 
lamp  that  concentrates  a  flood  of  penetrating  infra-red  rays  exactly  where 
needed.  Its  reflector  lining  is  made  of  pure  polished  silver;  no  separate  reflector 
is  needed.  It  is  250  watts,  packed  12  to  the  case  and  lists  at  $1.60  per  lamp. 

HiRSCH  6?  Kaye,  Wabash  Distributors. 


12} 


[THE  FOCUS  for  JULY,    1941  } 


-4- 


New  Model  ''C  Phaostron  Exposure  Meter 

This    is    the    most    versatile    and 
advanced     meter    available.     As    a 
picture   is   seen    through    the   view 
finder    of    the    camera  —  the    same 
picture  is  veiwed  through  the   SE' 
LECTIVE  EYE  of  this  meter.   You 
can  likewise  measure  any  part  of  the 
scene  or  object.    All  this  is  accom- 
plished  from    the    camera    position. 
A   new   low   range,   heretofore   im- 
possible,   has    now    been    achieved 
with  the  SELECTIVE  EYE  feature. 
The  Model  C  Phaostron  measures  light  ranging  from  3000  foot  candles 
to  1/1000  of  a  foot  candle.    This  is  equivalent  to  an  exposure  of  128  minutes 
at  F12.7  using  Panatomic  X  film  under  artificial  light.    Untold  new  photo- 
graphic possibilities  become  a  scientific  actuality  with  these  features. 

The  use  of  this  meter  in  color  photography  assures  perfect  color  renditions. 
It  is  the  welcome  answer  to  the  problems  of  the  capable  color  photographer. 

MeteVy  complete  tvith  case,  $8.50 


Height 2ir 

Case  Si2;e  <  Width 2I/2" 

(Depth    1%'' 

Calibrations  1/3  F  stops 

F  Stop  Range El. 5  to  F32 

Shutter  Speed  Range 

1/1200  seconds  to  128  min. 


Foot  Candle  Range.. ..1/1000  to  3000 
Film  Speed  Range 1  to  800  W 

Source  of  Power 2  Eveready 

No.  915  Penlight  Batteries 

Average  life  of  batteries 

4  months  or  180  exposures 

Cost  of  batteries 5c  each 


Dealer  Orders  Invited 


C'est  La  Guerre! 

Difficulty  in  obtaining  materials 
may  cause  delay  in  shipments. 

Because  of  prevailing  conditions, 
we  are  compelled  to  accept  orders 
with  the  understanding  that  prices 
prevailing  at  the  time  of  shipment 
will  be  applied.  Because  of  uncer- 
tainty with  reference  to  orders  we 
place  with  numerous  sources  of  sup- 
ply, it  will  be  advisable  for  us  to 
cancel  items  not  in  stock  at  the  time 
the  order  is  filled,  unless  we  have 
definite  information  that  these  items 
will  be  available  in  a  reasonable  time. 

Should  you  find  any  items  cancelled 
on  your  invoice  and  you  are  willing 
to  wait  for  the  arrival  of  our  stock, 
please  reinstate  your  order,  and  we 
will  gladly  do  what  we  can  to  fill  the 
order  in  the  shortest  possible  time. 


Price  Change 

Effective  at  once  the  price  of  5,000 
case  lots  of  D.O.P.  postcards  will  be 
$30.00  a  case  net  and  without  cash 
discount.  These  cards  will  be  fur- 
nished in  the  same  grades  of  contrast 
as  before. 

r — ♦*♦ — ^ 

Information  Wanted 

We  are  trying  to  locate  a  2 J/4 x  3  J/4 

Series    B-RB    Graflex    171414    with 

Kodak    Anastigmat    F4.5     lens    No. 

311947.    Information  about  this  cam' 

era  will  be  much  appreciated. 
^ ♦> i- 

'Til  telephone  you  at  six  o'clock," 
said  the  Scotchman  to  his  wife,  ''and 
you'll  know  it's  me.  Don't  answer, 
and  I'll  get  my  nickel  back." 


[  THE  FOCUS  for  JULY,   1941  ] 


[13 


Photography  Through  Polarization 


WE  see  the  world  about  us,  we 
define  its  shape,  only  through 
the  differences  in  color  and  the  inten' 
sity  of  light.  The  manner  in  which 
light  vibrates  is  fairly  common  knowl- 
edge and  means  of  controlling  it  pho- 
tographically have  been  devised.  Rid- 
ding our  subjects  of  reflection  and 
glare  is  achieved  through  polarization 
of  the  light  rays  and  the  power  to  con- 
trol the  intensity  of  the  light  already 
polarized;  such  as,  the  light  which 
comes  down  from  a  clear  sky. 

Through  analogy  it  will  be  simpler  to 
describe  the  action  of  a  polarized  ray: 

If  you  were  to  place  a  taut  elastic 
band  through  a  thin  horizontal  opening 
and  then  were  to  strike  the  band  it 
would  vibrate  in  only  one  direction: 
horizontally.  Were  you  to  place  it  in 
a  vertical  opening  and  strike  it,  it 
would  vibrate  only  vertically.  A  ray 
of  light  vibrating  in  only  one  direction, 
is  plane  polarized.  A  ray  vibrating 
explosively,  that  is,  in  all  directions,  is 
unpolarized.  The  plane  of  vibration, 
that  is,  the  plane  parallel  to  the  vibra- 
tion of  the  ray  is  fixed  in  a  polarizing 
filter. 

It  is  important  to  know  that  a  polar- 
izing filter  controls  only  polarized  light, 
consequently,  the  source  of  illumina- 
tion must,  in  some  degree  at  least,  be 
made  up  of  polarized  hght.  In  nature 
we  encounter  several  sources  of  this 
light.  We  know,  for  example,  that 
ordinary  ligjht,  such  as  daylight  or 
artificial  light  is  strongly  polarized 
when  it  is  reflected  from  a  non-metallic 
surface  at  an  angle  between  32  and  37 
degrees.  A  limited  polarization  occurs 
in  rays  reflected  at  other  angles.  As  an 
example  the  light  from  the  sky  at  right 
angles  to  the  sun  is  polarized  to  a  cer- 
tain degree. 

To  return  to  our  analogy,  the  polar- 
izing filter  is  composed  of  an  infinite 
number  of  microscopic  crystals  lined 
up  in  one  and  the  same  direction  with 
each  crystal  acting  as  a  minute  single 


direction  opening.  As  the  filter  is  ro- 
tated these  openings  or  crystals  are 
rotated  to  the  same  degree.  It  should 
be  noted  at  this  juncture  that  a  polariz' 
ing  filter  absorbs  equally  the  light  of 
all  colors. 

Before  considering  the  application  of 
the  polarizing  filter  to  photography,  it 
is  essential  that  we  understand  one 
point  clearly :  it  is  best  to  use  the  filter 
by  holding  it  to  the  eye,  examining  the 
subject  through  the  filter  which  is  ro- 
tated manually  until  the  desired  effect 
is  achieved.  When  this  effect  is 
achieved,  the  filter  is  placed  over  the 
camera  lens  at  exactly  the  same  angle. 
Should  your  camera  have  ground-glass 
focusing,  you  can  place  the  filter  on  the 
lens  and  rotate  it  there  until  the  effect 
you  seek  is  attained. 

Reflections  from  glass  or  water  (and 
how  frequently  we  meet  with  it!),  for 
all  practical  purposes,  can  be  elim- 
inated by  rotating  the  polaroid  filter  to 
the  required  condition  when  the  axis 
of  your  camera  is  at,  roughly,  32  to  37 
degrees. 

In  architecture  the  polarizing  filter 
affords  a  considerable  control  of  the 
relative  brightness  of  roof  and  wall  rel- 
ative to  the  sky.  The  effect  will  be 
strongest  under  a  clear  sky.  Conjunc- 
turally,  the  polarizing  filter  acts  as  a 
variable  depth  filter  to  darken  the  sky 
without  affecting  the  monochrome  ren- 
dering of  other  objects,  such  as  flowers, 
trees,  shrubbery,  etc.  By  rotating  the 
polarizing  filter,  any  depth  of  sky  is 
achieved.  In  this  sense  it  becomes  a 
sort  of  yellow  filter  containing  within 
itself  the  qualities  of  1,  2,  and  3  series 
yellows. 

It  should  be  noted  here  that  at  sun- 
rise the  greatest  effect  with  the  polar- 
izing filter  is  south,  north,  and  over- 
head; at  noon  in  all  directions  near  the 
horizon;  and  at  sundown  again,  north, 
south  and  overhead.  If  the  camera 
faces  the  sun  or  faces  directly  away 
(Continued  on  Page  15) 


-f- 


14} 


[THE  FOCUS  for  JULY,    1941  ] 


-4- 


Curtis-Stern  Daylight  Negative 
Numbering  Machine 


STANDARD   MODEL 
Showing  film  holder  in   place.   Insert 
shows    position    of    nunnber    on    film. 

IN  presenting  the  C-S  Daylight  Neg- 
ative Numbering  Machine,  we  are 
without  doubt  fiUing  a  long-felt  need 
of  many  photographers.  Here  at  last 
is  a  device  that  enables  a  photographer 
to  number  his  negatives  in  broad  day- 
hght,  in  practically  no  time  at  all.  No 
more  fumbling  in  the  dark  room  with 
a  grease  pencil,  trying  to  write  a  num- 
ber that  in  many  cases  cannot  be  read 
after  the  film  is  developed,  and  in 
many  cases  overlapping  the  space  into 
the  picture  area.  This  is  all  done  away 
with  in  a  device  so  simple  and  positive 
of  action  that  anyone  can  operate  it 
the  first  time  they  try. 

All  that  is  necessary  to  operate  the 
C-S  Negative  Numbering  Machine  is 
to  insert  your  exposed  holder  in  the 
device,  place  your  number  (either 
printed  or  written)  so  that  it  centers 
in  the  lighted  area  of  the  top  plate, 
pull  your  holder  slide  out  and  return 
it  immediately.  That's  all  there  is  to 
it.  The  number  has  been  photographed 
clearly  and  distinctly  on  the  film  and, 
of  course,  will  not  rub  off. 

A  very  distinctive  feature  of  the 
C-S  Machine  is  that  when  a  holder  is 


inserted,  it  is  automatically  forced  to 
one  side  and  locked  in  position,  firmly, 
so  that  every  number  is  printed  in  the 
same  place  on  the  film  every  time. 

The  lower  pressure  plate  is  so  ad- 
justed thpjt  after  the  removal  of  a 
holder  it  drops  down  to  allow  the  free, 
easy  entrance  of  the  next  holder. 
There  is  no  chance  to  fog  your  film 
with  this  device,  even  if  you  made  the 
mistake  of  pulling  the  wrong  slide. 
The  C-S  Daylight  Numbering  Ma- 
chine works  equally  well  with  all  types 
of  Orthochromatic  and  Panchromatic 
Film.  A  dozen  films  can  be  numbered 
in  less  than  two  minutes'  time.  Think 
of  the  time-saving  in  school  and  rush 
periods,  especially  if  you  use  Panchro- 
matic Films. 

The  Curtis-Stern  Daylight  Negative 
Numbering  Machine  is  sturdily  made 
and  beautifully  finished.  There  is 
nothing  to  get  out  of  order,  and  it  will 
last  a  lifetime.  It  is  equipped  with  a 
special  Ilex  lens  to  always  produce  a 
clear-cut  number.  A  specially  designed 
light  switch  is  at  your  finger  tips  to 
turn  the  light  on  and  off.  Replacement 
bulbs  can  be  purchased  at  any  dime 
store.  Current  consumption  of  the 
7-watt  lamp  is  practically  nothing. 
Equipped  with  5  feet  of  durable  rub- 
ber-covered electric  cord. 

Standard  Model.  This  model 
prints  one  number  on  a  film.  The  num- 
ber area  does  not  take  up  any  usable 
portion  of  the  film,  being  placed  in  the 
corner  between  the  end  of  the  film 
groove  and  holder  flap.  Either  model 
works  satisfactorily  for  split  5  x  7's, 
but  we  recommend  this  model  where  a 
photographer  shoots  mostly  full  5x7's. 
Price 

5x7  Size $15.00 

8x  10  Size $20.00 


-f- 


[  THE  FOCUS  for  JULY,   1941  ] 


[n 


H*- 


Polaroid   Filters 

(Continued  from  Page  13) 
from  the  sun  no  effect  is  or  can  be  ob- 
tained. 

The  polarizing  filter  can  be  used 
with  other  filters  to  vary  photographic 
effects.  As  an  example:  combining  a 
polarizing  filter  with  a  red  filter  will 
render  a  scene  as  if  it  had  been  taken 
at  night.  Should  the  filter  be  used  in 
combination,  the  filter  factor  changes. 
Were  we  to  use  a  red  filter  with  a  fac- 
tor of  4,  this  is  multiplied  by  the  fac- 
tor of  the  polarizing  filter  to  determine 
the  exact  factor  for  the  use  of  both. 
One  word  of  caution — do  not  multiply 
the  factors  of  two  color  filters  to 
achieve  the  factor  of  the  pair  used  to- 
gether. 

What  the  Filter  Will  Hot  Do — 
There  are  several  things  the  polariz- 
ing filter  will  not  do.  These  are : 

If  an  object  shows  several  reflections, 
some  objectionable,  others  not,  it  is  not 
possible  to  remove  the  unwanted  reflec- 
tion, leaving  those  which  are  desirable. 
To  achieve  such  control  the  camera 
user  must  resort  to  the  manipulation  of 
his  lighting. 

Metallic  reflections  cannot  be  elimi- 
nated entirely. 

In  copying  and  reproducing,  a  polar- 
izing filter  at  the  lens  alone  is  not 
effective. 

Halation  cannot  be  controlled 
through  the  polarizing  filter  unless  the 
halation  is  caused  by  reflection  in  the 
bright  region  of  the  subject. 

The  polarizing  filter  when  used  at 
the  lens  alone  will  not  subdue  reflec- 
tions from  both  horizontal  and  vertical 
surfaces  at  the  same  time. 

Reflections  from  a  store  window 
cannot  be  removed  or  controlled  if  the 
window  is  photographed  head-on;  that 
is,  when  the  glass  surface  is  at  right 
angles  to  the  camera  axis. 

Hirsch  6?  Kaye  can  furnish  round 
Polaroid  filters  in  various  diameters  up 
to  and  including  41]/2  mm. 

Price,  any  size,  $3.00 
Camera  shopowners  should  feature 
these. 


n  If  L  LI.  V   I   U  11 

EJ1I0    ILLJa 

is  quick,  clean 
conve  nient 


DELF-ADHESIVE,  but  not 
gummed.  Made  in  seven  stand- 
ard sizes;  no  bother  of  meas- 
uring and  cutting. 

HoLLISTONIZED  prints  lie 
flat — are  flexible — never  fray 
at  the  edges.  It's  easy  to  sell 
such  prints  when  you  sell  your 
customers  the  idea  of  selling 
with  photographs. 

OAMPLES  will  show  you  how 
easy  it  is  to  apply  —  price-list 
will  convince  you  of  the  econ- 
omy of  Holliston  Photo  Cloth. 
Write  for  both,  today. 


-^ 


16} 


[THE  FOCUS  for  JULY,    1941  ] 


!§iussitiaii  Mounts; 


L^ien    C^udei 


Gray — Black   and   Silver — Coa+ed   Stocks — Slip-In  Style 
Straight  Edge  Underlay 

Occasionally,  attractive  simplicity,  fine  stocks,  and  a 
neat  design,  blend  to  make  a  grand  combination.  Espe- 
cially so,  when  they  are  offered  at  so  reasonable  a  price. 
Get  some  at  once,  and  be  among  the   fortunate  users. 


Print  S 

ize 

Outside  Size 

Price 
per  100 

3x    5 

4%x  6% 

$    5.75 

4x  6 

V/sx    SVs 

7.50 

5x  7 

6%x  9/2 

8.50 

8x10 

10     XI3/2 

16.00 

lOx  8 

Group 

12'/2Xll 

16.00 

Boxed  in    lOO's,   3x5    and   4x6  —  Boxed   in    50's,    5x7 
Boxed  in   25's,   8x10   and    10x8 

Sample  on  receipt  of  List  Price 


^teriina    C^aSel 


Ciratone  Coated  Cover  and   Insert  Stocks— Gray  and 
Neutral— Slip-in  Style— Serrated-Edge  Underlay 

Neat,  sturdy,  very  effective,  are  all  descriptions  which 
fat  this  recent  noteworthy  addition  to  the  SUSSMAN 
fore-front  style  Hne. 

The  STERLING  is  a  moderately  priced  easel  in  regu- 
lar outside  sizes  and  is  a  real  value. 

A  complete  range  of  sizes  will  accommodate  all  your 
requirements  in  an  easel  style. 

Price 
Outside  Size  per  100 

AY^x  67/8  $   6.00 

"^V^y^    85/8  7.7  5 

6^X    91/2  9.00 

Group  87/^x   75/8  10.75 

91/2x121/2  14.50 

10      XI3I/2  16.50 

8       Group  12|/2xll  17.00 

Boxed   in    lOO's,   size   3x5  —  50's,   sizes   4x6,    5x7   and   7x5 
2  5's,  sizes  6 1/2x8  V2,    8x10    and    10x8 

Sample  on  receipt  of  List  Price 


Print  Size 
3      X   5 
4x6 
5     X  7 

7  X   5 
6I/2X  81/2 

8  xlO 
10     X 


Manufactured   by  A.  SUSSMAN   &  CO..   Philadelphia 

HIRSCH  &  KAYE 

Distributors 

^^  Sus  sman    Mounts    Are    V  ar  amount^^ 


[  THE  FOCUS  for  JULY,    1941  ] [  17 


The  Art  of  Getting  Along 

SOONER  or  later,  a  man,  if  he  is  wise,  discovers  that  Hfe  is  a  mixture  of  good 
days  and  bad,  victory  and  defeat,  give  and  take.  He  learns  that  it  doesn't 
pay  to  be  a  sensitive  soul;  that  he  should  let  some  things  go  over  his  head  like 
water  off  a  duck's  back.  He  learns  that  he  who  loses  his  temper  usually  loses  out. 
He  learns  that  all  men  have  burnt  toast  for  breakfast  now  and  then,  and  that  he 
shouldn't  take  the  other  fellow's  grouch  too  seriously.  He  learns  that  carrying  a 
chip  on  his  shoulder  is  the  easiest  way  to  get  into  a  fight. 

He  learns  that  the  quickest  way  to  become  unpopular  is  to  carry  tales  and 
gossip  to  others.  He  learns  that  buck-passing  always  turns  out  to  be  a  boomerang, 
and  that  it  never  pays.  He  comes  to  realize  that  the  business  could  run  along 
perfectly  well  without  him.  He  learns  that  it  doesn't  matter  so  much  who  gets 
the  credit  so  long  as  the  business  shows  a  profit.  He  learns  that  even  the  janitor 
is  human  and  that  it  doesn't  do  any  harm  to  smile  and  say  ''Good  'Morning", 
even  if  it  is  raifiing.  He  learns  that  most  of  the  other  fellows  are  as  ambitious 
as  he  is,  that  they  have  brains  that  are  as  good  or  better,  and  that  hard  work 
and  not  cleverness  is  the  secret  of  success.  He  learns  to  sympathize  with  the 
youngster  coming  into  the  business,  because  he  remembers  how  bewildered  he 
was  when  he  first  started  out.  He  learns  not  to  worry  when  he  loses  an  order, 
because  experience  has  shown  that  if  he  always  gives  his  best,  his  average  will 
break  pretty  well. 

He  learns  that  no  man  ever  got  to  first  base  alone,  and  that  it  is  only  through 
co-operative  effort  that  we  move  on  to  better  things.  He  learns  that  bosses  are 
no  monsters,  trying  to  get  the  last  ounce  of  work  out  of  him  for  the  least  amount 
of  pay,  but  that  they  are  usually  fine  men  who  have  succeeded  through  hard 
work  and  who  want  to  do  the  right  thing.  He  learns  that  folks  are  not  any 
harder  to  get  along  with  in  one  place  than  another,  and  that  the  ''getting  along" 
depends  about  ninety-eight  per  cent  on  his  own  behavior. 

— Wilfred  Peterson. 


Very  Good  When  Backing  Frames 

THE  ordinary  method  of  backing  a  frame  is  to  lay  on  a  fairly  heavy  sheet  of 
cardboard  and  drive  small  nails  or  brads  into  the  frame  close  to  it.  If  the 
wood  of  the  frame  is  hard,  and  many  of  them  are,  the  brads  or  nails  bend  and 
kink  easily  either  up  or  to  one  side  and  scuff  and  mar  the  cardboard  backing. 
Excellent  things  to  use  for  this  purpose  when  they  can  be  procured  (and  they 
usually  can)  are  old  phonograph  needles.  They  are  of  steel  and  very  sharp,  and 
will  not  bend  no  matter  how  severely  tapped  in.  The  penetrating,  needle-like 
point  makes  them  go  into  very  hard  wood  quite  easily.  Slip  an  old  thin  razor 
blade  in  between  the  cardboard  and  end  of  the  needle.  You  will  then  not  scuff 
or  mar  the  backing  in  the  least,  no  matter  how  hard  you  have  to  force  the  point. 
The  blade  is  easily  taken  out  and  slipped  under  the  next  point  to  go  in.  Makes  a 
quick,  easy  job  of  one  which  frequently  is  a  rather  botched  affair. 


18] 


[THE  FOCUS  for  JULY,    1941  } 


SEE-SHARP 

Focusing    Device   for   Enlargers 

Insures 

clearer,  sharper 

enlargements 

Because 

1.  See-Sharp  is  a  precision  instru' 
ment  that  reproduces  the  exact 
focus  that  is  on  the  easel. 

2.  The  image  reflected  in  the  See- 
Sharp  is  far  hrighter  than  the 
corresponding  image  on  the  easel. 
The  reason  for  this  is  that  the 
See-Sharp  mirror  reflects  so  much 
more  light  than  the  easel  reflects. 
This  increase  in  brightness  is  use- 
ful in  all  focusing  but  is  indis- 
pensable when  focusing  the  dim 
images  obtained  with  dense  nega- 
tives, large  magnifications  and 
with  light  rich  in  photographic 
rays  but  weak  in   visible  rays. 

3.  The  See-Sharp  lens  magnifies 
this  brighter  image  and  thus  ma\es 
critical  focusing  easy. 

When  the  See-Sharp  sets  on  the 
easel,  light  projected  from  the  en- 
larger  travels  the  same  distance  when 
reflected  from  the  mirror  back  to  the 
ground  glass  that  it  travels  when  it 
goes  direct  to  the  easel.  For  this  rea- 
son the  focus  on  the  ground  glass  is 
the  same  focus  as  that  on  the  easel. 
Because  of  its  Hght-reflecting  and 
magnifying  powers,  the  See-Sharp 
ma\es  a  pin-head  show  up  li\e  a 
hulVs'eye. 

If  it's  sharp  on  the  See-Sharp, 
it's  needle-sharp  on  the  print. 

Price    $2.00 


Improved  Kodachrome 

Professional  Film, 

Daylight  Type 

The  Speed  of  Kodachrome  Profes- 
sional Film,  Daylight  Type,  is  now 
increased  to  twice  the  speed  of  Day- 
light Type  Kodachrome  Film  for- 
merly furnished. 

AH  other  characteristics  of  the  film 
remain  unchanged  and  it  will  be  fur- 
nished in  the  same  sizes  and  at  the 
same  prices  as  formerly  listed. 

There  has  been  no  change  in  the 
speed  of  other  Kodachrome  Films. 

Data  Book — "Photography  with 
Kodachrome  Professional  Film" 

This  is  a  new  data  book  describing 
the  use  of  Kodachrome  Sheet  Film 
in  the  studio  and  outdoors. 

Subjects  covered  are:  Lenses,  light- 
ing, exposure,  color  rendering,  dupli- 
cates,   and   separation   negatives. 
Data  Book — ''Photography  with  Ko- 
dachrome Professional  Film" $  .35 

Data   Book — "Copying" 

This  new  data  book  deals  with  the 
copying  of  all  types  of  originals — 
graphs,  diagrams,  book  illustrations, 
paintings,  etc.  It  includes  full  infor- 
mation about  materials  and  the  tech- 
nique of  lighting,  exposure,  and  pro- 
cessing . 
Data  Book — ''Copying'' $  .25 

Data  Book — "Formulas  and 
Processing" 

A  new  data  book  to  be  ready  in 
July  presents  a  comprehensive  photo- 
graphic formulary  and  concise  pro- 
cessing principles  and  procedures  for 
films,  plates,  and  papers  for  a  wide 
range  of  work. 
Data  Book — "Formulas  and 
Processing''    $  .25 


[THE  FOCUS  for  JULY,   1941  } 


[19 


New  No.  11  Photoflash  Lamp 

Announced   by  G.E.  Gives  Fifty  Per  Cent  More   Light 
Than  Present  Foil-Filled  No.  I  I A 


GENERAL  ELECTRICS  lamp  department  at  Nela  Park  has  just  an- 
nounced a  new  synchro-press  lamp  called  G-E  Mazda  photoflash  lamp 
No.  11  to  replace  its  present  No.  1 1 A  lamp.  The  new  No.  1 1  flash  bulb, 
employing  shredded  foil,  is  designed  to  have  approximately  50  per  cent 
greater  light  output  than  that  of  the  foil-filled  No.  llA  lamp.  Lumen  sec- 
onds of  the  present  lamp  are  18,000  to  22,000,  of  the  new  No.  11  are  28,000 
to  32,000.  Peak  lumens  of  the  No.  11  are  2  million,  of  the  No.  11 A  lamp 
are  2.4  million. 

Changes  in  the  ratings  of  other  units  in  the  G-E  Mazda  Photolamp  line 
are  as  follows: 

Old  Values 
T^ipe  Peak  Lumens        Lumen  Seconds 

SM  500,000         2,500-      3,000 

#  5  1,200,000       16,000-    18,000 

#50  5,500,000     100,000-120,000 

The  Nela  Park  photolamp  experts  point  out  that  these  changes  should 
lead  to  even  clearer  pictures  and  easier  synchronization,  in  the  case  of  lamps 
affected,  than  heretofore. 


l^ew  Values 
Peak  Lumens        Lumen  Seconds 

700,000         4,500  -      5,000 

1,200,000       17,000-    19,000 

6,000,000     110,000-  125,000 


Paper  Safe 

The  original  announcement  of  the  Paper 
Safe  brought  many  responses,  and  from  the 
number  of  safes  sold,  we  were  convinced 
that  many  photographers  have  ordered  this 
useful  accessory.  We  again  remind  our 
readers  that  the  Paper  Safe  is  large  enough 
to  contain  8x10  paper  and  it  is  most  con- 
venient in  use.    The  price  is  only  50c. 


W 


U''  and  'Y'  in  Business 


If  you  will  look  at  the  word  ''business"  you  will  find  ''U"  and  "1"  are 
in  it.    In  fact,  if  "U"  and  "I"  were  left  out  it  wouldn't  be  ''business''. 

Therefore,  if  there  is  to  be  any  such  a  thing  as  "business"  we  must  keep 
"U"  and  "I"  in  it. 

Furthermore,  "U"  comes  before  "I",  which  might  be  interpreted  to  mean 
that  each  must  think  of  the  other.  If  that  is  done  "business"  should  become 
harmonious  and  mutually  profitable. 


-^ 


20  } 


[THE  FOCUS  for  JULY,   1941  } 


-4- 


SPECIAL  NOTICE 

"DECAUSE  of  the  present  acute  shortage  of  materials  available  to  manu' 
-^  facturers  of  industrial  equipment,  we  iind  it  necessary  at  this  time  to 
withdraw  all  past  promises  which  may  have  been  made  regarding  shipping 
dates  on  PAKO  equipment. 

While  we  sincerely  regret  the  necessity  of  this  action,  the  situation  is 
such  that  there  is  no  alternative  offered  us. 

Up  to  July  1,  1941,  we  have  manufactured  and  delivered  more  PAKO 
equipment  this  year  than  was  shipped  during  the  entire  year  of  1940.  Nat' 
urally,  this  extraordinary  and  unexpected  volume  of  business  has  completely 
exhausted  our  reserve  stocks  both  of  machines  and  materials  and  under  present 
conditions  we  find  it  exceedingly  difficult  to  procure  additional  materials  in 
sufficient  quantities  to  permit  us  to  take  care  of  our  orders. 

Furthermore,  in  addition  to  finding  it  almost  impossible  to  procure  mate- 
rials, we,  like  other  manufacturers,  are  faced  with  a  serious  shortage  of  skilled 
help.  Even  if  materials  were  available,  production  would  be  slowed  up  by 
this  lack  of  trained  experienced  workers. 

Nevertheless,  you  can  be  sure  that  we  are  doing  everything  possible  to 
solve  the  problems  presented  by  this  situation  and  we  will  do  everything  within 
our  power  to  complete  all  orders  now  on  file. 

While  we  recognize  the  possibility  that  this  condition  may  tempt  some 
purchasers  to  cancel  orders  which  they  have  placed  with  us,  we  suggest  that 
they  give  the  matter  serious  consideration  before  doing  so.  At  the  present  time, 
we  can  see  little  opportunity  for  improvement  in  the  situation  for  the  duration 
of  the  present  National  Emergency.  Therefore,  if  they  want  their  equipment 
even  in  1942,  they  will  do  well  to  let  their  orders  stand. 

As  yet,  we  are  not  refusing  additional  orders  as  we  are  still  able  to  find 
some  materials  not  on  Government  Priority.         / 

All  orders  will  be  filled  in  normal  sequence  'except  Government  orders 
accompanied  by  Preference  Rating  Certificate. 

With  these  facts  before  you,  you  can  readily  understand  why  we  are 
urging  all  PAKO  dealers  to  accept  orders  only  with  the  definite  understanding 
that  shipments  will  he  made  WHE7s[  and  IF  possible. 

Pako  Corporation 


•     •     •    Grippit, 

a  special  adhesive  that 
holds  with  a  sinewy  grip, 
yet  cannot  wrinkle  paper. 
New  larger  tube,  25c. 


In  extending  credit,  beware  of  exces' 
sively  optimistic  people. 

Cleanliness  and  order  are  at  the  basis 
of  accident  prevention. 

Nobody  succeeds  in  a  big  way  except 
by  risking  failures. 


[THE  FOCUS  for  JULY,   1941  } 


[21 


-H 


-4- 


^rends    of    ^he    Oracle 


FACE  THE  FACTS 

Nothing  can  be  gained  by  acting 
ostrich-fashion,  glossing  over  the  fact 
that  we  are  in  the  midst  of  a  war- 
torn  world  and  that  our  individual 
businesses  are  being  changed.  We 
might  as  well  face  the  facts. 

Manufacturers  and  wholesalers 
have  already  felt  the  impact  of  War, 
in  terms  of  lessened  raw  materials  and 
bottle-necks  of  production. 

A  glance  at  the  record,  however, 
will  prove  that  the  retailer  has  already 
felt  the  effects  of  the  situation.  There 
is  a  distinct  change  taking  place  in 
the  consumer  habits  of  buying.  For 
example,  the  sale  of  film  and  photo- 
finishing  has  increased  approximately 
20%  as  compared  with  the  same  pe- 
riod of  time  last  year.  The  sale  of 
motion  picture  equipment  is  ahead  of 
last  year.  The  sale  of  darkroom  ac- 
cessories is  about  the  same,  or  under 
last  year's  figures. 

What  does  this  mean,  and  what 
should  be  done  about  it? 

It  means  that  people  are  spending 
more  time,  and  money,  td\ing  pic- 
tures— and  less  time,  and  less  money, 
ma\ing  pictures.  It  means  that  this 
country  is  acting  true  to  form,  be- 
cause in  times  of  stress .  we  become 
extroverts.  We  become  excited  by 
'most  anything  that  occurs.  We  crave 
faster-moving  diversion.  We  forsake 
the  patient  habits  of  peace-time  ac- 
tivities. We  want  action.  Therefore, 
as  a  group,  we  Americans  are  spend- 
ing proportionately  less  time  in  the 
darkroom,  and  more  time  out-of-doors 
ta}{ing  pictures — content  to  let  some- 
body else  do  the  developing  and 
printing. 

We  do  not  mean  by  this  state- 
ment that  you  should  forget  about 
everything  except  films,  finishing  and 
movies.  No,  indeed.  There  will  still 
be  an  army  of  several  million  dark- 
room fans  continuing  to  buy  and  use 
darkroom  equipment.  But  the  trend 
of  increase  during  the  next  season  will 


most  definitely  be  in  the  ta\ing  of 
pictures,  in  the  happy-go-lucky  ex- 
posure of  many  more  million  rolls 
of  film,  in  the  carefree  tossing  around 
of  pictures  as  a  part  of  the  stepped-up 
tempo  of  a  War  psychology. 

What  to  do  about  it? 

Firstly,  wake  up  to  the  fact  that 
there  is  a  War  going  on!  Normal 
conditions  no  longer  prevail.  Today's 
events  and  those  certain  to  develop 
in  the  future  do  not  permit  depend- 
ence upon  past  precedents.  Thus  one 
must  be  always  alert. 

Secondly,  organize  your  buying  so 
that  you  will  not  be  caught  without 
merchandise.  Do  not  overbuy,  but  be 
sure  that  your  sources  of  supply  will 
be  able  to  keep  feeding  your  staple 
merchandise  over  the  next  six-month 
period. 

Thirdly,  aim  your  sales  attack  in 
the  direction  of  the  trend.  Go  after 
army  camp  business  or  stress  the  spe- 
cialties you  have  to  offer  in  connec- 
tion with  photo  -  finishing,  notably 
your  experience  in  criticizing  prints 
and  in  the  offer  of  free  advice  to 
improve  picture-taking.  Recommend 
the  sale  of  accessories  for  the  taking 
of  pictures,  such  as  filters,  sun-shades, 
synchronizers,  flash-bulbs,  etc.  Keep 
talking  movies,  concentrating  on  the 
ease  and  simplicity  of  operating  a 
movie  camera,  and  the  advantages  of 
using  cine  accessories. 

We  give  you  this  advice  in  the 
midst  of  the  summer,  when  such  ad- 
vice would  be  timely  regardless  of 
the  international  situation.  By  Octo- 
ber or  November  there  will  be  a 
natural  seasonal  swing  upward  in  the 
sale  of  darkroom  equipment  and  ac- 
cessories, so  don't  go  all-out  away 
from  these  products.  In  the  meantime, 
watch  the  way  the  pendulum  is  swing- 
ing— and  swing"  with  it. 

Ask  yourself  this  question:  ''If  the 
sale  of  film  and  photo-finishing  is  up 
20%,  am  I  getting  my  share?" 
{7<lational  Photo  Dealer) 


22  ] 


[THE  FOCUS  for  JULY,   1941  } 


Greeting  Card  Material  for  1941 


SMART 'LOOKING,  sure  -  selling, 
new  designs,  for  making  a  wide 
selection  of  attractive  greeting  cards, 
are  offered  photo  finishers  for  this 
profitable    fall   business. 

Two  new  Eastman  Greeting  Card 
Production  Outfits  are  now  available. 
The  No.  6  Outfit  contains  eight  neg- 
ative masks,  each  including  a  holiday 
sentiment,  an  opening  for  the  cus- 
tomer's negative,  and  a  guide  on  each 
mask  for  placing  the  paper.  Two 
masks  are  offered  for  horizontal  and 
two  for  vertical  2J/2  x  4!/4  negatives. 
One  of  each  of  these  masks  prints  the 
picture  with  a  top  and  side  bleed. 
The  other  two  print  with  white  mar- 
gins all  around,  permitting  the  card 
to  be  embossed.  There  are  also  two 
masks  each  for  horizontal  and  vertical 
2J/4  X  3)/^  negatives,  including  senti- 
ments and  guides  for  placing  the 
paper.  An  embossing  guide  is  also 
supplied  with  the  outfit. 

Seven  of  the  cards  produced  with 
this  outfit  may  be  further  enhanced 
by  the  use  of  Metal  Foil  Gummed 
Seals,  which  may  be  pasted  over  the 
ornament  on  the  card  design.  The 
price  of  the  No.  6  Eastman  Greeting 
Card  Production  Outfit  is  $4.00. 

The  No.  7  Eastman  Greeting  Card 
Production  Outfit  consists  of  two 
masks,  one  for  horizontal  and  one  for 
vertical  2J/4  x  3J/4  negatives.  Included 
are  six  negatives  of  holiday  greeting 
sentiments,  three  for  each  mask.  The 
masks  have  openings  for  the  cus- 
tomer's negatives,  a  sentiment,  and 
a  negative  of  a  name,  and  there  is  a 
guide  for  placing  the  paper.  An  em- 
bossing guide  is  supplied  with  the 
outfit  and  the  price  is  $2.00.  This 
outfit  is  suggested  for  finishers'  use 
and  resale  to  amateurs  who  wish  to 
make  their  own  greeting  cards. 

Both  No.  6  and  No.  7  Outfit  masks 
can  be  used  on  Kodak  Automatic 
Printers. 


For  French-Fold  Cards 

The  No.  4  Eastman  French-Fold 
Multi-Use  Greeting  Card  Production 
Outfit,  offered  last  year,  is  again 
available.  This  outfit  has  been  popu- 
lar with  photo  finishers  making  this 
type  of  greeting  because  of  its  great 
versatility.  An  ingenious  hinging  of 
negative  masks  permits  the  use  of 
three  negative  sizes:  3J/4  x  4Y4,  IY2  x 
4J/4,  or  2l4  X  3!/4.  The  largest  size 
opening  is  cut  in  the  main  mask  and 
the  two  smaller  sizes  are  so  hinged 
that  either  of  them  will  fold  over  the 
large  opening.  Two  designs  and  sen- 
timents are  also  hinged  to  each  mask 
so  that  either  may  be  used  with  any 
one  of  the  three  sizes  of  vertical  or 
horizontal  negatives.  There  is  also  a 
mask  opening  for  printing  in  the  cus- 
tomer's name  if  desired. 

This  is  the  most  practical  mask  that 
has  ever  been  devised  for  French- fold 
greeting  cards,  as  12  different  cards 
may  be  made  with  its  two  masks.  The 
price  of  the  No.  4  Eastman  French- 
fold  Multi-Use  Greeting  Card  Pro- 
duction Outfit  is  $3.00. 

Christmas  Greeting  Folders 

This  very  attractive  folder,  made 
for  three  sizes  of  prints,  is  available 
again  this  year  and  will  have  a  ready 
sale  to  those  who  wish  to  slip  their 
snapshots  into  a  simple  form  of  greet- 
ing. The  folders  are  attractively  em- 
bossed with  ''Greeting"  in  gold  be- 
neath the  print  and  with  an  appro- 
priate Christmas  sentiment  on  the  in- 
side fold.  Christmas  Greeting  Fold- 
ers are  made  in  three  sizes,  620-V 
and  620-H  (vertical  and  horizontal) 
for  2l4x3!4  prints;  616-V  and 
616-H  for  2!/2x4!4  prints;  Min-V 
and  Min-H  for  standard  miniature 
enlargements  from  Bantam,  35  m/m; 
half-620,  Vest  Pocket,  and  half- Vest 
Pocket  negatives.  The  price  of  the 
Christmas  Greeting  Folders,  any  size, 
with  matching  envelopes,  is  $1.25  per 
box  of  25  of  one  size  and  proportion. 


[  THE  FOCUS  for  JULY.   1941  ] [  23^ 

Acetic  Acid  Substitutes 

Owing  to  shortage  of  acetic  acid,  we  advise  that  a  three  per  cent 
solution  of  sodium  bisulfite  or  sodium  metabisulfite  (3  oz.  367  grains 
per  gal.)  be  used  at  once  for  paper  stop  baths,  thereby  conserving 
acetic  acid  for  fixing  baths.  Sodium  bisulfite  is  less  expensive  than 
metabisulfite  and  can  be  supplied  in  any  reasonable  amounts  required. 

Substitute  Film  Stop  Baths 

KODAK  SB' 3 

Water  32  oz. 

Potassium  chrome  alum 1  02;. 

or 
KODAK  SB'4 

Water  32  oz. 

Potassium   chrome   alum 1  02;. 

Sodium  sulfate,  desiccated 2  02;. 

With  the  use  of  either  of  the  above  stop  baths  between  development  and 
fixation,   our  standard   non-hardening  fixing  bath  F'24   can  be  used. 
FORMULA  F'24 

Water    (about   125°  F.) 16  oz. 

Hypo     8  oz. 

Sodium    sulfite,    desiccated 145  grains 

Sodium  bisulfite  or  metabisulfite 365  grains 

Cold  water  to  make 32  02;, 

This  bath  can  be  used  for  films,  plates,  or  papers.  Use  the  Kodak  Testing 
Outfit  to  tell  when  this  bath  is  exhausted. 

Fixing  Baths  such  as  F'l  or  F'5  may  be  made  wath  citric  or  tartaric  acids 
in  place  of  acetic.  As  nearly  as  can  be  achieved  in  such  substitution,  each  3. 
fluid  ounces  of  28%  acetic  acid  in  above  formulas  are  replaced  with  1  ounce 
of  citric  or  tartaric  acids.  Such  baths  sacrifice  some  of  the  hardening  quab 
ities  of  F'l  or  F'5. 

Other  possible  substitutes  are  being  investigated  and  additional  informa' 
tion  will  be  published  in  The  Focus,  as  the  information  becomes  available. 

-^ ^ 


f\emlncii 


eminaerd 

Vertical  enlargers  need  cleaning  more  often  than  the  horizontal  type. 
Condensers  ground  glass,  negative  carrier,  lenses  should  be  cleaned  once  a 
week.    The  bellows  should  be  dusted  out  or  vacuumed  at  regular  intervals. 

Have  you  read  a  photographic  book  or  magazine  lately?  Nothing  like  it  to 
give  you  some  new  ideas  and  a  fresh  enthusiasm  for  your  work.  New  appara' 
tus,  new  developments,  new  pictures — their  inspection  helps  keep  your  work 
up  to  date. 

Every  photographer  having  an  expensive  camera  should  carry  camera  in' 
surance.  It  might  be  hard  to  replace  your  outfit,  if  it  were  lost  or  stolen. 
Consult  your  local  insurance  agent. 


^wo     t lew  ^i 


ervLceaoie 


I "^^ koto    L^c 


uded 


THE  SERVICE 
CASE 


(Maroon) 


THE  EXCHANGE 
PHOTO  CASE 

(Black) 


Made  of  leather-like  material  with  a  Morocco  grain,  in  regular  stock  si^es — 
3x4,  3  X  4J/2  and  4x6  —  for  one,  two  or  three  pictures.  Print  is  held  in  place 
by  acetate  comers  and  protected  with  Kodaloid.  Prices  starting  as  low  as  20 
cents  each. 

The  Service  Case  has  an  appropriate  emblem  stamped  in  genuine  gold  leaf 
on  cover  ...  in  keeping  for  miHtary  portraits. 

The  Exchange  Case  —  plain  cover,  no  design  —  suitable  for  general  use. 

These  cases  will  create  a  demand  for  extra  prints  for  either  class  of  work. 
Have  samples  of  both  styles  in  your  sales  room  and  suggest  an  extra  portrait  as 
a  special  gift  after  you  have  made  the  sale  for  regular  portraits. 

They   are    now   available    through   your   stockhouse. 

EASTMAN   KODAK   COMPANY 


[TAPRELL  LOOMIS  DIVISION] 


CHICAGO.  ILLINOIS 


[THE  FOCUS  for  JULY,   1941  ] 


C  25 


-5- 


Jerry's 


Corner 


By  Himself 


Everywhere  I  go  people  are  talking 
about  defense.  It's  defense  this  and 
defense  that.  The  whole  country 
seems  to  be  on  de  fence. 

A  friend  of  mine  joined  the  navy 
and  was  telling  me  all  about  it.  Dur' 
ing  his  examination,  the  doctor  asked 
him  if  there  was  any  insanity  in  his 
family. 

Yes,  he  said,  my  father  thinks  he 
is  boss  in  the  house. 

Then  he  had  to  fill  out  some  papers. 
Who  is  your  closest  relative,  he  was 
asked.  Dad,  he  answered,  and  mother 
is  the  nearest. 

The  man  who  examined  him  must 
have  been  a  great  specialist,  because 
Bill  heard  him  answer  the  phone  and 
say  he  was  a  navel  surgeon. 

The  doctor  told  him  about  the  fel- 
low who  was  drafted,  and  had  all  his 
teeth  pulled  out  so  he  wouldn't  have 
to  go.  But  he  had  to  take  the  exam- 
ination anyway,  and  got  rejected  be- 
cause he  had  flat  feet. 

After  the  examination  was  over 
and  the  papers  signed  they  asked  Bill 
if  he  had  any  questions,  now  that  he 
was  in  the  navy. 

Who  do  I  see,  says  Bill,  about  a 
sweetheart  in  every  port? 

Sounds  just  like  him.  He's  the  kind 
of  fellow  who  will  try  to  demonstrate 
the  manual  of  arms  on  every  girl  he 
meets. 


He  may  think  he's  smart  but  wait 
till  he  gets  on  a  ship  and  they  send 
him  around  for  the  key  for  the  star- 
board watch. 

Or  50  yards  of  skirmish  line. 

I'm  not  so  sure  he  really  meant  it 
because  he  used  to  say  he  had  no  use 
for  girls  because  they  are  too  biased. 

They're  always  saying  —  ''Buy  us 
this   and   buy   us  that." 

During  the  examination,  they  gave 
him  an  inteUigence  test.  They  asked 
him  what  kind  of  animals  ate  grass. 
Bill  said,  he  didn't  know.  Come  now, 
said  the  ofiicer,  you  surely  know  what 
animals   eat   grass? 

Animals,  said  Bill,  I  thought  you 
said   Admirals. 

Did  you  hear  about  the  man  who 
warned  his  wife  to  stop  wearing  the 
pants  of  the  family,  or  else  she'd  get 
drafted? 

Many  a  man  who  got  married  dur- 
ing the  last  war  to  escape  the  draft 
is  urging  his  son  to  enlist. 

A  fellow  showed  up  at  the  draft 
board  with  his  Argus  and  asked  to 
be  put  in  the  artillery. 

He  figured  his  range  finder  might 
come  in  handy. 

Maybe  he  will  come  across  some 
girls  playing  tennis.    Yoo-hoo! 

— Jerry. 


26  } 


[THE  FOCUS  for  JULY,   1941  } 


A.  K.  DILDILIAN 

Complete  Art  and 

T^egative  Alteration 

Service 

339  Noriega  St.         San  Francisco 

OVERLAND  6820 


-f- 


Photographers 

Write  for  1939  Catalog  and  price 
list,  genuine  oil  portraits — pastels,  or 
rebuilt  damaged  portraits. 

Convex  glass  and  portrait  frames. 

VICTOR  PORTRAIT  COMPANY 
752  '  1  3th  Street,  Oakland,  Calif. 

-J ^ 

Information  Wanted 

We  have  been  asked  to  submit  infor- 
mation as  to  the  present  address  of 
Charles  T.  Goodwin,  formerly  of  the 
National  Recording  Co.  in  Sacra- 
mento. Mr.  Goodwin's  firm  recorded 
photo-micrography,  and  if  any  of  our 
readers  can  give  this  information,  we 
will  see  the  information  is  forwarded. 

-^ <- 


FOR  SALE 

Must  sacrifice.  $450.00  cash  will 
purchase  a  long  established  ground 
floor  studio.  Partial  equipment,  fix- 
tures, electric  sign,  thousands  of  nega- 
tives, etc.  Best  buy  in  California.  If 
you  have  $450.00  cash,  looking  for  a 
snap  and  know  one  when  you  see  it, 
communicate  immediately  with  Box 
2383,  The  Focus. 


STERLING  TANK  OUTFITS 

save  overhead  and  operating  expense. 

That  spells  PROFITS  FOR  YOU. 

Amateur  Finishing  Outfits,  for  Roll  Film  and 

Circuit  Work. 

Large  Daily  Output.        Low  Cost.        Low  Upkeep. 

Made  of  finest  PORCELAIN  Triple-coated  Enamel. 

STERLING  PHOTO  MFG.  CO. 

BEAVER  FALLS,  PA. 


As}[  your 
Dealer  for 
prompt 
shipment 
or  write  us 


2   SIZES 
12,  19 
gallons 


Water- 
jacket 
and  2  Tanks 
with 
circulating 
water  for 
temperature 
regulation. 


COMPLETE 
COMPACT 
DURABLE 
EFFICIENT 

The  best 
hy  ttst. 


-^ 


STUDIO  FOR  SALE 

Well  equipped  for  commercial  and 
portrait  work.  Owner  will  sell  because 
of  military  service.  Price  open  to  ne' 
gotiation. 

Box  No.  2455  The  Focus 


FOR  SALE 
Studio  and  Camera  Shop 

Wholesale  and  Retail 

Established  23  years  in  same  loca- 
tion. Substantial  payroll.  Located  in 
a  lumbering  town  in  northern  Cali- 
fornia. Owner  retiring  to  trout  ranch. 
Will  consider  outright  sale,  lease  or 
qualified  partner.  Address  H.  H. 
Wonacott,  Fort  Bragg,  Calif. 


->- 


[THE  FOCUS  for  JULY,   1941  ] 


[27 


Bargain  Lenses  for  the  Photographer 

(Offered  subject  to  prior  sale) 

Please  mention  the  Bargain  Page  when  ordering. 
Description  and  illustration  of  any  article  gladly  sent  on  request. 

Terms  of  monthly  payment  arranged  to  suit  your  budget. 


Lenses  not  specified  in  shutter,  are  in  barrel  mount. 


Ross  Homocentric  F6.3  lens,  6!/2' 
inch  focus,  in  Acme  shutter. 

Bargain  Price  $27.50 

4!4"  F4.5  Voigtlander  Skopar, 
Compur  Shutter. 

Bargain  Price  $22.50 

6|4-ii*ch  F3.5  Cooke  Lens  in  Sunk 
Mount. 

Bargain  Price  $47.50 

4% -inch  Radar  Extreme  Wide 
Angle  110  Degree  F16  Lens.  Will 
cover  5x7. 

Bargain  Price  $27.50 

Steinheil  11"  F6.8  Orthostig- 
matic  lens  in  barrel. 

Bargain  Price  $75.00 

Cooke  6V2"  F2.5   lens  in  barrel. 
Bargain  Price  $82.50 

Goer 2   7"  F6.8   Dagor  in  Betax 

Shutter. 

Bargain  Price  $59.50 

Sigmar  Portrait  lens,  16'inch 
focus,  F4.5  in  Studio  shutter. 

Bargain  Price _.$85.00 

Ilex  Anastigmat  V/z'inch  F7.5  in 
Universal  shutter. 

Bargain  Price   $16.00 

Wollensak  Verito,  soft  focus  lens, 
F4,  8^'inch. 

Bargain  Price  $29.50 


5x7  F6.3  Bausch  &  Lomb  Plas- 
tigmat  Betax  Shutter. 

Bargain  Price  $17.50 

Zeiss  Tessar,  18  cm.,  F4.5  lens;  like 

new. 

Bargain  Price  $52.50 

Goerz  20"  F4.5  Dogmar  in  barrel. 
Bargain  Price  $85.00 

18"     F8     Rapid     Rectilinear     in 

barrel. 

Bargain  Price  $9.50 

5x7    F4.5     Kodak    Gundlach 
Radar  Anastigmat  in  barrel. 
Bargain  Price  $35.00 

6"  F4.5    Voigtlander   Skopar   in 
compur  shutter. 

Bargain  Price  $40.00 

9"  F4  Verito  Soft  focus  lens  in 

barrel. 

Bargain  Price  $22.50 

9V2"  Series  IIA  Cooke  F3.5  lens 

in    barrel. 

Bargain  Price  $65.00 

16"    F8    Gundlach    Perigraphic 

in  barrel. 

Bargain  Price  $27.50 

4!/8"    F4.5    Foth    Anastigmat    in 

shutter. 

Bargain  Price  $12.50 

lO'/z"  F16    11  X  14  Barre  Wide 
Angle  lens  in  barrel. 

Bargain  Price  $11.00 


28  } 


[THE  FOCUS  for  JULY,   1941  ] 


Bargains  for  the  Photographer 

(Offered  subject  to  prior  sale) 

Please  mention  the  Bargain  Page  when  ordering 

Description  and  illustration  of  any  article  gladly  sent  on  request. 

Convenient  terms  of  payment  arranged  as  desired. 


BARGAIN  MAILERS 

We  offer  the  following  assortment 
of  Handy  Safety  Mailers  at  the  un' 
usually  low  price  of  one  cent  each. 
These  are  single  thickness,  corrugated 
board  mailers  which  are  not  acceptable 
by  the  post  office  department  for  mail' 
ing  photographs.  They  are  acceptable 
for  mailing  souvenir  postcards  and 
prints  and  all  forms  of  printing.  We 
offer  them  for  these  purposes  and  as 
backing  for  frames  or  for  over  the 
counter  delivery  purposes. 
123....  4!/2x  7  136....  iVzx  9/2 

137....  7!4xlll/4  142....  9!/2xll!/2 
146....10!/2xl2!/2  234....  5!/2xll!/2 
The  low  price  of  ONE  CENT  EACH 
is  quoted  on  orders  for  minimum 
quantities  of  one  hundred,  which  may 
be  assorted  as  to  si2;e. 

Sunray  No.  40  Studio  Lamp,  dc 

signed  for  2  No.  4  flood  bulbs  or  two 
1,000'watt  T  20  lamps.  Has  high,  low, 
and  medium  selective  switch,  diffusion 
screen  and  side  wings.  Mounted  stand 
can  be  elevated  to  10  feet. 

Bargain  Price  $37.50 

Beattie  Automatic  Twin  Arc 
Lamp  on  holding  stand  with  casters. 
Regular  ampere  and  no  special  wiring 
will  be  needed  on  the  average  circuit. 
Here  is  an  excellent  proofing  lamp. 

Bargain  Price  $22.50 

Century  No.  2  Sliding  Ground 
Glass  Carriage  with  one  8x10  back 
and  one  5x7  back.   Like  new. 

Bargain  Price  $49.50 

10  X  12  X  5  Sterling  White 
Enamel  Hypo  Tank.  Perfect  condi' 
tion. 

Bargain  Price  $4.75 

4  X  5  to  3  !4  X  4  lantern-size 
Wood   Reducing  Kits. 

Bargain  Price  15c  each 


Johnson  U  19  Ventlite  and  stand. 
Cabinet  measures  24  x  19  x  14.  Dc 
signed  for  No.  4  flood,  1,000'watt,  or 
1,500'watt  lamp  and  mounted  on 
7'foot  studio  stand. 

Bargain  Price  $44.50 

Mendelsohn  Universal  Synchro- 
nizer, in  good  condition. 

Bargain  Price  $14.50 

9y2  X  171/2  X  42"  Stoneware 
Tank  without  bottle  drain. 

Bargain  Price  $12.50 

9!/^  X  17 1/2  X  42"  Stoneware 
with  top  and  bottom  outlet. 

Bargain  Price  $15.00 

5  gallon  clear  glass  demijohn 
bottles. 

Bargain  Price 75c  each 

Two  Wood  Trays,  15  x  161/2  x 
2 J/2.  One  for  Hypo  and  the  other  for 
developer. 

Bargain  Price $1.00  each 

Two  Wire  Posing  Stools,  each  one 
foot  high. 

Bargain  Price 95c  each 

Apac  Printer,  complete  with  10 
masks  and  F4.5  WoUensak  Lens  and 
1,000'watt  lamp.  Maximum  paper 
capacity,  4x6. 

Bargain  Price  $160.00 

8x10  Eastman  2D  View  Camera 

with  29"  Bellows,  carrying  case,  and 
one  film  holder. 

Bargain  Price  $45.00 

4''  Ilexpo  Shutter  with  time  bulb 
and  instantaneous  features.  Fits  into 
a  9  X  9  lens  board  opening.  In  good 
condition. 

Bargain  Price  $10.50 

18 -inch  National  Trimmer.  Fine 
condition. 

Bargain    Price    $12.50 


-J- 


[  THE  FOCUS  for  JULY,   1941  ] 


[29 


Bargains  for  the  Photographer 

(Offered  subject  to  prior  sale) 

Please  mention  the  Bargain  Page  when  ordering 

Description  of  illustration  of  any  article  gladly  sent  on  request 

Convenient  terms  of  payment  arranged  as  desired. 


-^ 


Studio  Stand  for  lighting  equip' 
ment.    7'foot  height. 

Bargain  Price  $5.50 

Elwood    Miniature    Attachment 

to  fit  5x7  enlarger  for  enlarging  nega' 
tives  2j/^x3!/^  and  smaller. 

Bargain  Price  $9.75 

Argus  Speed  Printer.    Will  pre 

duce     2j/2''x4"    prints     direct     from 

35mm.  negatives.    Like  new. 

Bargain  Price  $10.50 

3  14  x4  V4    Graflex   Camera,   with 

F2.5,  ey/'  Cooke  lens  with  Film  Pack 

Adapter  and  carrying  case,  in  excel' 

lent  condition. 

Bargain  Price  $12  5.00 

8  X  10  Ansco  Box  Printer,  with 

4   lamps,   pilot  hght  and  plate  glass. 

No  masks  are  included.     Looks   like 

new. 

Bargain  Price  $26.50 

F  &  S  Vignetter  in  good  condition. 

Designed  for  studio  cameras. 

Bargain  Price  $6.50 

8    X    10   Wratten   Saf elite  Lamp 

No.  1. 

Bargain  Price  $7.50 

Cirkut  Print  Frame.  Can  be  used 

with  7"  X  36"  paper.    Complete  with 

glass. 

Bargain  Price  $4.00 

B  &  H  Ground  Glass  Motion 
Picture  Screen,  40^2  x  30J/2.  Suit' 
able  for  use  as  a  translucent  screen. 

Bargain  Price  $2.50 

Sterling  Commercial  Wa t e r 
Jacket  for  8  x  10  individual  tanks. 

Bargain  Price  $9.50 

5x7  Dallon  Developing  Tanks, 
with  capacity  of  6  films  each. 

Bargain  Price  _-$6.50 

F  &  S  Home  Portrait  Stand  with 
tilt  top.    Good  condition. 

Bargain  Price  $10.50 


H.  &  K.  Focusing  Cloth.  36  x  48. 

Bargain  Price 75c  each 

Art  Reaves  Twin  Reflector  Out- 
fit, with  12'ft.  aluminum  stand.  Two 
11"  adjustable  reflectors  or  cross  bar. 
Designed  for  No.  1  or  No.  2  flood 
lamps. 

Bargain  Price  $24.50 

Sunray  No.  10  Jr.  Lamp,  on 
7'foot  folding  stand.  Designed  for 
two  No.  1  flood  lamps  and  equipped 
with  bright  and  dim  selective  switch. 

Bargain  Price  $9.50 

Silvered  Motion  Picture  Wall 
Screen,  8x8  feet,  of  roller  type,  in 
metal  case. 

Bargain  Price  $7.50 

Century  Studio  Camera  8  x  10 
with  sliding  ground  glass  back,  11x14 
curtain  slide  holder,  8xlOto5x7 
back  on  large  studio  stand.  Camera 
has  42"  Bellows  and  would  be  excel' 
lent  for  copying  as  well  as  for  por' 
traits. 

Bargain  Price  $115.00 

2 14  X  3(4  Speed  Graphic  with 
F4.5  B.  &  L.  Lens  of  4!/8"  focus, 
includes  one  film  holder. 

Bargain  Price  $87.50 

2 14  X  3  !4  Graphic  Film  Holders 
in  condition  like  new. 

Bargain  Price $2.00   each 

4x5  Graflex  12  Septum  Film 
magazine  in  good  condition. 

Bargain  Price  $10.50 

3!4   X  4!4,    18   Septum,  Graflex 
Film  magazine  in  condition  like  new. 
Bargain  Price  $15.50 

Portable    Fluorescent    Lamp    in 

case  with  handle,  25"  high,  31"  long, 
6"  thick.  Has  8  tubes,  23"  long,  using 
20  watts  each.  Case  nickel  finished 
in  black  linene. 

Bargain  Price  $45.00 


30  } 


[THE  FOCUS  for  JULY,   1941  } 


Bargains  for  the  Photographer 

(Offered  subject  to  prior  sale) 

Please  mention  the  Bargain  Page  when  ordering 

Description  and  illustration  of  any  article  gladly  sent  on  request. 

Convenient  terms  of  payment  arranged  as  desired. 
^ ^ 

Beattie  Odetta  Arc  Lamp  (Twin  Tubular  Steel  Stand  for  lighting 

Arc),    with    automatic    carbon   feed,  equipment.   Maximum  height  15  feet. 

Uses  J/2''  carbons  and  requires  circuit  Bargain  Price  $9.25 

of    35    amperes   or    more.     Actually  _,      ^    .     .it-      -,  n     1       1 

burns  much  less  after  starting.    Re-  Hauff  Amidol  in   l;lb.  bottles, 

flector  is  42-  wide  and  includes  dif^  ^^rgain  Price  _..-_„.$5.50  each 

fusion  curtain.    Looks  like  new.  8x10  and  4x5  Studio  Camera 

Bargain  Price  $65.00  Back. 

Beattie  Arc  Hi  Lite  Spot  Lamp,  Bargain  Price  $6.50 

on  caster  stand,  so  named  because  it  j^"  Horseshoe  Wringer. 

can  be  raised  to  8  feet.    Requires  no  Bargain  Price  $7.50 

special  wiring.    Looks  hke  new. 

Bargain  Price  $39.50  No.    3    Ideal    Print   Washer    for 

Beattie  Home  Portrait  Brite  Lite  ^  ^  i=  ^'^  and  smaller  prints. 

Reflector  on  folding  stands  with  car-  Bargain  Price  $6.50 

rying  case.    Surface  is  covered  with  16    x    20    x    6    Sterling    White 

shimmery  silver  leaf.  Enamel  Hypo  Tank. 

Bargain  Price                   $18.50  Bargain  Price  $8.50 

B  &  L  8  X  1 0  Projection  Printer.  Background  Carrier,  with  double 
Automatic  focusing.  This  is  a  border  ^^jngin  f^ame  and  mounted  on  roll- 
printer  and  designed  with  Cooper-  ^^3  Measures  46  x  ZlVz.  Lower 
Hewitt  M  2  or  can  be  remodeled  by  f^^^^  measures  46  x  54.  This  is  com- 
us  with  a  number  of  smaller  lamps.  j^jg  ^jj^  white  reflecting  material 
Requires  a  72/4    lens,  which  is  not  fur-  ^„j  ^^3^^  ^^  reflecting  purposes. 

nished,    nor    is    the    Cooper-Hewitt  Bargain  Price  $6.50 

lighting  equipment,  and  is  priced  very 

low.  Haloette  Attachment  for  8  x  10 

Bargain  Price  .$19.50  Elwood  Enlarger.   We  have  a  few  of 

v^*.^«  t:i«cU  Ti««o    u^r.^;r.rr  ^,,..«      ^hesc  left  in  stock,  and  there  will  be 
Victor  rlash  Bags,  hanging  type  ,  ,'     _,  .  , 

for  use  with  powder  bags  and  pro^  ^^  "^^'^  ^^^"  sold.  This  attachment 
tected  by  treatment  with  a  fire-retard-  ^^'"^'"f.  y^"?  '?  ''^^!^^  ^^'^^"  ^^T' 
ent  carrying  case,  and  so  wired  that      ^^^  ^^^^^  backgrounds  at  present  or 

one  or  more  bags  can  be  used  as  a  ^%  ^^^^f^  P^?^^"g  ^^  ^""^ JIT^^' 
^j^-^  ^  Bargain  Price  $10.00 

Bargain  Price  $7.50  each  Sodium    Sulphite    Champlin    in 

5  X  12  Korona  View  Camera  with      5'lb.    amber   glass  bottles  with   large 
two  film  holders  and  case.  Like  new.      opening  and  screw  top. 

Bargain  Price  $60.00  Bargain  Price 90c  each 

^ — ^ <► 

CAMERA— BARGAIN  LISTS— ENLARGER 

Special  lists  of  cameras  and  enlargers,  at  bargain  prices,  have  been 
prepared.    A  copy  of  either  or  both  will  be  sent  to  you  on  request. 


1 


IT'S  YOUR 

BUSY 
SEASON.. 


KODAK  PREPARED   DEVELOPER   POWDERS 

TUST  add  to  water  and  stir.  It's  the  quick,  economical  way 
to  prepare  correctly  balanced  developers  without  delay- 
ing plant  production.  Kodak  Prepared  Developer  Powders 
save  time  and  bother.  No  weighing  of  chemicals — no  waste 
— no  uncertainty.  Accurately  compounded  from  famous 
Kodak  Tested  Chemicals,  of  certain  strength  and  purity, 
the  powders  are  packed  in  sealed  containers — are  always 
fresh.  Try  them  once,  and  you  won't  be  without  them 
again. 


These  Packages  Available  for  Commercial  Use 

Kodalk  Formula  DK-60a  to  make  1,  3y2,  10,  and  48  gallons 

Kodalk  Formula  DK-60aTR  to  make  1  and  5  gallons 

Kodalk  Formula  DK-60aMR  to  make  5  gallons 

Kodalk  Formula  DK-20  to  make  1,  10,  38,  and  48  gallons 

Kodalk  Formula  DK-20R  to  make  1  and  5  gallons 

Formula  D-72  to  make  1,  5,  and  25  gallons 


Spe<u^     KODAK     TESTED     CHEMICALS 


Eastman  Kodak  Company,  Rochester,  n.  y. 


For  enlargements  of  sparkling 
brilliance — use 

KODABROMIDE 

(FORMERLY  CALLED  KODABROM ) 

Photographers  prefer  its  rich  blaclcs — its  speed  of  devel- 
opment— and  like  its  choice  of  thirteen  attractive  grades. 

Eastman  Kodak  Company,  Rochester,  N.  Y. 


M 


't'  ^ 


*v^ 


-J4' . 


brt.'-'"^'" 


THE 


FOCUS 


Published  Monthly  in  the  Interests  of  the 
Photographic  Industry 


Vol.  XVII 


-^ 


AUGUST/1 


No.  8 


SEP   6-^   7941 


■vVv  y'A,  <^5 


What's  He  Laughing  About? 


Published  b^' 

HIRSCH  &  KAYE,  for  Jerry 

SAN  FRANCISCO 


Defender  Velour  Maek 


ADDS  SPARKLE  TO  YOUR  ENIARGEMENTS 

Defender  Velour  Black  proves  itself  on  the  enlarger 
easel.  Here,  its  longer  effective  printing  range  brings 
out  all  of  the  best  qualities  of  a  good  negative. 

By  sensitometric  tests  in  the  laboratory  and  actual 
usage  in  the  darkroom.  Defender  Velour  Black  demon- 
strates its  right  to  favored  place  on  the  darkroom  shelf. 

Velour  Black,  with  its  exceptionally  long  scale,  gives 
you  transparent  depth  in  the  shadows  and  remarkable 
detail  in  sparkling  highlights.  For  a  projection  paper 
to  match  your  choicest  negatives,  Defender  Velour 
Black  is  your  best  first  choice.  Now  in  the  distinctive 
new  blue  package. 

DEFENDER  PHOTO  SUPPLY  CO.,  INC.,  ROCHESTER,  N.Y. 

cJjeKenae^ 


THE  FOCUS 


Prepared   and  Published 
Monthly' 


In  the  Interest  of  the 
Photographic  Industry 


By  HiRSCH  ^  Kaye 
239  Grant  Avenue,  San  Francisco 

The  Largest  Independently  Owned  Complete  Photo  Supply  House  in  the  West 


Vol.  XVII 


AUGUST,  1941 


No.  8 


-H 


Introducing^ — 


Jerry, 

the 
Editor 


Hi'folks — Here  I  am  again,  help- 
ing to  keep  The  Focus  in  focus.  The 
editor  has  gone  away  again  and  left 
me  holding  the  bag,  or  whatever  he 
keeps  the  stuff  in,  that  he  gives  you. 

Seems  like  only  a  few  months  ago 
he  went  away  to  get  some  hula  les' 
sons,  and  let  me  get  out  The  Focus, 
and  now  he's  gone  again. 

ril  show  him  that  he  ain't  so  im' 
portant  and  we  can  get  The  Focus 
out  without  him.  That  puts  him  out  of 
focus  for  a  month,  while  Fm  in  focus 
12  times  a  year.  Don't  that  make  me 
more  important  than  him? 

Next  time  Fm  in  a  place  that's  alive 
with  mosquitoes,  I'll  send  him  a  card 
and  say — wish  you  were  here.  I  think 
he's  going  camping,  because  I  heard 
him  inquire  about  a  range  finder. 

I  remember  my  own  vacation  last 
year.  I  went  to  a  ranch  where  they 
had  a  sign  on  the  gate  what  said: 

"This  place  has  no  name.  We  can't 
afford  a  station  wagon." 


They  did  advertize  how  good  their 
meals  were.  On  my  first  day,  I  ordered 
chicken  pie,  but  there  was  no  chicken 
in  it  so  I  told  the  waitress. 

She  explained  the  management  had 
to  be  consistent.  The  also  had  cottage 
cheese  on  the  menu  but  there  was  no 
cottage  in  it. 

That  afternoon  I  watched  a  tractor 
pull  a  big  heavy  roller  over  a  part  of 
the  grounds.  A  farm  hand  explained 
to  me  the  boss  was  planning  a  crop 
of  mashed  potatoes. 

I  thought  I'd  like  to  ride  a  horse, 
so  the  man  asked  me  if  I  wanted  a 
saddle  with  a  horn,  or  without. 

Well,  I  said,  I'll  try  to  keep  out  of 
traffic,  so  I  guess  I  won't  have  much 
need  of  a  horn. 

That  night,  I  couldn't  figure  out 
how  anything  full  of  hay  could  be 
so  hard! 

I'm  glad  I  took  a  horse  instead  of 
a  donkey.  I  saw  one  that  looked  good 
and  strong  with  ''US"  branded  on 
his  hind  legs.  I  thought  that  meant 
he  had  been  in  the  army,  but  later 
I  found  out  it  meant  "unsafe." 

While  you  are  away  on  vacation. 
Is  no  time  at  all  for  stagnation, 
A  "Companion"  or  "Pal," 
For  a  boy  or  a  gal, 
Will  provide  the  surplus  elation. 
You're  telling  me? 
— Jerry 


4] 


[THE  FOCUS  for  AUGUST,   1941  ] 


,-'^ 


The  Bargains  Room 

IT"S  not  a  bank,  but  you  can  save  money  there.  When  you  go  into  a  pawn 
shop  you'll  notice  the  three  balls.  That  means  2  to  1  you  won't  get  it 
back.    Nothing  Hke  that  in  the  bargain  room! 

Ward  tells  you  what  your  stuff  is  worth  and  Rogers  tells  you  what  it 
will  cost  you.  Since  they  both  look  you  right  in  the  eye,  they  must  be  honest! 
And  since  I  know  most  of  you  read  my  page  first,  and  then  the  bargain 
pages,  Fm  dishing  it  out  in  that  order. 

Something  else — they've  got  pictures  of  some  of  the  stuff  in  the  bargain 
room,  but  not  all.  That's  where  we  have  our  little  joke.  Ask  for  a  picture 
of  each  of  the  things,  I  list,  that  you'd  hke  to  see.  Ever>^body  will  be  happy 
because  you'll  have  the  satisfaction  of  making  us  make  the  picture  for  you, 
and  we'll  have  the  nes:ative  for  more  pictures,  and  will  get  an  order  for  the 
stuff. 

You  can  pay  by  the  month  if  you  want.   A  lot  of  people  do. 


-^ 


LENSES 


You  may  have  any  one  of  these  lenses  for  $4.9  5: 

90C — 11x14  Barre  Wide  Angle  10^  2",  F  1.6  in  barrel. 
102E — 61/2x8^2  Photo  CO.  Wide  Angle  Lens  in  barrel. 
30D — 11x14  Sterling  Wide  Angle  7",  F  1.2  in  barrel. 
3  0C — 6*  2x81/2  Darlot  Wide  Angle  Lens,  6^2      in  barrel. 
72D — Bausch  &  Lomb  F   5   lens,   10"  in  barreL 
Voigtlander  Euryscope  IV  r3. 

194-22 — Barre  Rapid  Portrait  F  5,  5"  to  6"  in  barrel. 
10'^  Darlot  lens  in  barrel.      No  diaphragm. 


LENSES 


You  can  have  any  of  these  for  $9.9  5: 

264-31 — 6l/2x8>2  Bausch  &  Lomb  Protar  Ser.  V  5-9    16"  F  1.8.   Volute 

Shutter. 
156-17 — Gundlach  Perigraphic   16"  F  8  in  barrel. 
51-L-3 — 6l/2x8i2   Series  A  Wollensak  lens  F  5  in  barreL 
60- A — 61  2x81/2  Cepholoscope   11 !  2"  F   5  in  barrel. 


[  THE  FOCUS  for  AUGUST,  1941  ] 


[5 


The  Bargains  Room 
-^ 

LENSES 

You  can  have  any  of  these  for  $34.90: 

32-E — 5x7  Vitax  10"  F  3.8. 

54-C — 8x10  Gundlach-Portrait   15"  F  3. 

54-B — 5x7  Vitax  10"  F  3.8. 

Stock  #9 — 5x7  Vitax  10"  F  3.8. 

Each  lens  is  sent  with  privilege  of  trial  (but  give  it  a  fair  trial). 


BARGAIN  MAILERS 

We  offer  the  following  assortment 
of  Handy  Safety  Mailers  at  the  un' 
usually  low  price  of  one  cent  each. 
These  are  single  thickness,  corrugated 
board  mailers  which  are  not  acceptable 
by  the  post  office  department  for  maih 
ing  photographs.  They  are  acceptable 
for  mailing  souvenir  postcards  and 
prints  and  all  forms  of  printing.  We 
offer  them  for  these  purposes  and  as 
backing  for  frames  or  for  over  the 
counter  delivery  purposes. 

123....  4!/2X  7  136....  7J/2X  9/2 

137....  7^x11^  234....  ^YzxlV/z 
The  low  price  of  ONE  CENT  EACH 
is  quoted  on  orders  for  minimum 
quantities  of  one  hundred,  which  may 
be  assorted  as  to  si2;e. 

Sunray  No.  40  Studio  Lamp,  de' 

signed  for  2  No.  4  flood  bulbs  or  two 
1,000'watt  T  20  lamps.  Has  high,  low, 
and  medium  selective  switch,  diffusion 
screen  and  side  wings.  Mounted  stand 
can  be  elevated  to  10  feet. 

Bargain  Price  $37.50 

Century  No.  2  Sliding  Ground 
Glass  Carriage  with  one  8x10  back 
and  one  5x7  back.   Like  new. 

Bargain  Price  $49.50 

10  x  12  X  5  Sterling  White 
Enamel  Hypo  Tank.  Perfect  condi' 
tion. 

Bargain  Price  $4.75 


Johnson  U  19  Ventlite  and  stand. 
Cabinet  measures  24  x  19  x  14.  Dc 
signed  for  No.  4  flood,  1,000'watt,  or 
1,5  00' watt  lamp  and  mounted  on 
7'foot  studio  stand. 

Bargain  Price  $44.50 

Mendelsohn  Universal  Synchro- 
nizer, in  good  condition. 

Bargain  Price  $14.50 

9I/2  X  17l/^  X  42"  Stoneware 
Tank  without  bottle  drain. 

Bargain  Price  $12.50 

9!/^  X  lyy^  X  42"  Stoneware 
with  top  and  bottom  outlet. 

Bargain  Price  $15.00 

5  gallon  clear  glass  demijohn 
bottles. 

Bargain  Price 75c  each 

Tw^o  Wire  Posing  Stools,  each  one 
foot  high. 

Bargain  Price 95c  each 

8x10  Eastman  2D  View  Camera 

with  29''  Bellows,  carrying  case,  and 
one  film  holder. 

Bargain  Price  $45.00 

4"  Ilexpo  Shutter  with  time  bulb 
and  instantaneous  features.  Fits  into 
a  9  X  9  lens  board  opening.  In  good 
condition. 

Bargain  Price  $10.50 

4  X  5  to  3;  V4  X  4  lantern-size 
Wood  Reducing  Kits. 

Bargain  Price  15c  each 


6] 


[  THE  FOCUS  for  AUGUST,  1941  ] 


The  Bariaies  Room 


8  X  10  Wratten  Saf elite  Lamp 
No.  1. 

Bargain  Price  $7.50 

Cirkut  Print  Frame.  Can  be  used 
with  7"  X  36''  paper.  Complete  with 
glass. 

Bargain  Price  $4.00 

B  &  H  Ground  Glass  Motion 
Picture  Screen,  40!/2  x  30J/2.  Suit- 
able for  use  as  a  translucent  screen. 

Bargain  Price  $2.50 

Sterling  Commercial  Water 
Jacket  for  8  x  10  individual  tanks. 

Bargain  Price  $9.50 

5x7  Dallon  Developing  Tanks, 
with  capacity  of  6  films  each. 

Bargain  Price  $6.50 

F  &  S  Home  Portrait  Stand  with 
tilt  top.    Good  condition. 

Bargain  Price  $10.50 

H.  &  K.  Focusing  Cloth.  36  x  48. 

Bargain  Price 75c  each 

Art  Reaves  Tw^in  Reflector  Out- 
fit, with  12'ft.  aluminum  stand.  Two 
11"  adjustable  reflectors  or  cross  bar. 
Designed  for  No.  1  or  No.  2  flood 
lamps. 

Bargain  Price  $24.50 

Sunray  No.  10  Jr.  Lamp,  on 
7'foot  folding  stand.  Designed  for 
two  No.  1  flood  lamps  and  equipped 
with  bright  and  dim  selective  switch. 

Bargain  Price  $9.50 

Silvered  Motion  Picture  Wall 
Screen,  8x8  feet,  of  roller  type,  in 
metal  case. 

Bargain  Price  $7.50 

Century  Studio  Camera  8  x   10 

with  sliding  ground  glass  back,  11x14 
curtain  sHde  holder,  8x  10  to  5x7 
back  on  large  studio  stand.  Camera 
has  42"  Bellows  and  would  be  excel' 
lent  for  copying  as  well  as  for  por' 
traits. 

Bargain  Price  $115.00 

5x12  Korona  View  Camera  with 
two  film  holders  and  case.  Like  new. 
Bargain  Price  $60.00 


2  V4  X  3  54  Graphic  Film  Holders 
in  condition  like  new. 

Bargain  Price $2.00   each 

4x5  Graflex  12  Septum  Film 
magazine  in  good  condition. 

Bargain  Price  $10.50 

3^4   X  4^4,   18   Septum,  Graflex 
Film  magazine  in  condition  like  new. 
Bargain  Price  $15.50 

Portable    Fluorescent    Lamp    in 

case  with  handle,  25"  hi^h,  31"  long, 
6'"  thick.  Has  8  tubes,  23^'  long,  using 
20  watts  each.  Case  nickel  finished 
in  black  linene. 

Bargain  Price  $45.00 

Beattie  Arc  Hi  Lite  Spot  Lamp, 

on  caster  stand,  so  named  because  it 
can  be  raised  to  8  feet.    Requires  no 
special  wiring.    Looks  like  new. 
Bargain  Price  $39.50 

Beattie  Home  Portrait  Brite  Lite 
Reflector  on  folding  stands  with  car' 
rying  case.  Surface  is  covered  with 
shimmery  silver  leaf. 

Bargain  Price  $18.50 

B  &  L  8  x  10  Projection  Printer. 

Automatic  focusing.  This  is  a  border 
printer  and  designed  with  Cooper' 
Hewitt  M  2  or  can  be  remodeled  by 
us  with  a  number  of  smaller  lamps. 
Requires  a  7%"  lens,  which  is  not  fur- 
nished, nor  is  the  Cooper'Hewitt 
Kghting  equipment,  and  is  priced  very- 
low. 

Bargain  Price  $19.50 

Victor  Flash  Bags,  hanging  type 
for  use  with  powder  bao-s  and  pro- 
tected bv  treatment  with  a  fire'rctard' 
ent  carrying  case,  and  so  wired  that 
one  or  more  bags  can  be  used  as  a 
unit. 

Bargain  Price  $7.50  each 

iVi  X  3V4  Speed  Graphic  with 
F4.5  B.  6?  L.  Lens  of  iVs''  focus, 
includes  one  film  holder. 

Bargain  Price  $87.50 


[  THE  FOCUS  for  AUGUST,   1941  ] 


[7 


The  Bariaies  Room 


-^ 


-4- 


No.    3    Ideal    Print    Washer    for 

11  X  14  and  smaller  prints. 

Bargain  Price  $6.50 

16  X  20  X  6  Sterling  White 
Enamel  Hypo  Tank. 

Bargain  Price  $8.50 

Background  Carrier,  with  double 
swinging  frame  and  mounted  on  roll' 
ers.  Measures  46  x  27J/2.  Lower 
frame  measures  46  x  54.  This  is  com' 
plete  with  white  reflecting  material 
and  used  for  reflecting  purposes. 

Bargain  Price  $6.50 

Haloette  Attachment  for  8  x  10 

Elwood  Enlarger.  We  have  a  few  of 
these  left  in  stock,  and  there  will  be 
no  more  when  sold.  This  attachment 
permits  you  to  readily  obtain  clean' 
cut  white  backgrounds  at  present  or 
any  future  printing  of  any  negative. 

Bargain  Price  $10.00 

Sodium     Sulphite     Champlin    in 

5 'lb.  amber  glass  bottles  with  large 
opening  and  screw  top. 

Bargain  Price 90c  each 

Emerson  DC   Motor,    1/20  HP., 

1750  R.  P.  M.,  llO'Volt.  Good  for 
home'made  equipment,  requiring  a 
motor. 

Bargain  Price  $2.50 

Cooper   Hew^itt   M   Tube  Outfit 

for  A.  C.  Complete  on  stand  and 
ready  for  use.  Ideal  enlarging  Hght 
for  8x10  negatives.  Does  away  with 
condensers. 

Bargain  Price  $98.00 

4x6  Kodak  Auto  Focus  Enlarger 

with  F7.7  lens  and  easel. 

Bargain  Price  $17.50 


Pako  Electrogloss  Dryer.  Elec 
trie  heated  with  110  volt  A.C.  motor. 
There  won't  be  many  bargains  like 
this! 

Bargain  Price  $210.00 

Mole  Richardson  Professional 
Studio  Lamps  on  6'ft.  roller  stands. 
Designed  for  use  with  any  mogul 
base  lamp  up  to  1,500  watts.  Reflec 
tors  measure  I2I/2  x  20.  Complete 
with  necessary  adjustments. 

Bargain  Price $18.50   each 

3  Vi  x4  !4  Graflex  Camera,  with 
F2.5,  eVz'  Cooke  lens  with  Film  Pack 
Adapter  and  carrying  case,  in  excel' 
lent  condition. 

Bargain  Price  $12  5.00 

Vakagraph  Border  Printer  com' 
plete  with  masks. 

Bargain  Price  $49.50 

Eastman  Koda  Printer  with  F3.5 
lens.  Here  is  your  chance  to  have  a 
bargain  in  an  Oversize  Printer. 

Bargain  Price  $85.00 

Brunner  Table  Model  Glossy 
Print  Dryer.  Operated  on  the  prin' 
ciple  of  endless  chain  belt  to  which 
heavy  chromium  plates  are  attached. 
Gas  heated  and  operated  by  110  volt 
A.  C.  motor. 

Bargain  Price  $98.50 

#8  Rex  Print  Washer  (squirrel 
cage  type)  on  a  high  stand.  Very  con' 
venient  with  maximum  capacity  and 
in  good  condition. 

Bargain  Price  $24.50 


8  }                                        [  THE  FOCUS  for  AUGUST,   1941  } 
•J 


^J^onest    Uali 


ue 


1  HE  habit  of  giving  honest  value  .  .  .  the  de^ 
termined  effort  to  build,  in  every  day  of  every 
year,  a  useful,  worthy  and  successful  business  .  .  . 
is  earning  confidence  and  good  will  for  hundreds 
of  leaders  of  the  photographic  profession  in  every 
part  of  America. 

Such  men  are  not  bargain-minded  .  .  .  they  pro- 
duce the  best  that  is  possible  —  use  only  the  best 
of  materials,  charge  a  fair  price  .  .  .  they  are  above 
price  competition.  We  number  such  men  among 
our  valued  clientele. 

If  a  Gross  mount  salesman  does  not  call  on  you 
— write  us. 


THE  GROSS  PHOTO  SUPPLY  CO. 

MANUFACTURERS  r  TOLEDO,  OHIO 


HiRSCH  6?  Kaye — Distyihutors 


-J- 


[  THE  FOCUS  for  AUGUST,  1941  ] 


[9 


WL  \e  Wk 


to 

THE  editor  left  me 
some  notes  and 
asked  me  to  write  a 
story  about  a  photogra' 
pher.  OK,  says  I,  but 
with  my  fingers  crossed. 
While  he  was  out  to 
lunch,  I  looked  over  his 
other  papers,  and  switched  notes,  be 
cause  rd  rather  talk  about,  or  to,  the 
ladies.  Will  he  be  surprised  when  he 
reads  how  I  put  this  over  on  him! 

I  want  to  tell  you  about  one  of  the 
swellest  people  we  do  business  with, 
so  meet  Catherine  Gaylord,  owner  of 
the  Kennell'Ellis  Studio,  in  Klamath 
Falls,  Oregon. 

She  was  born  in  Lake  City,  Minne' 
sota.  Her  parents  came  from  that 
hardy  stock  that  settled  in  Minnesota 
back  in  the  40's  a  hundred  years  ago, 
when  the  Indians  weren't  all  standing 
in  front  of  cigar  stores.  Instead  of 
stories  about  the  little  white  rabbit,  or 
''Snow  White,"  she  heard  the  stories 
of  the  pioneers,  the  Civil  War,  and 
people  to  whom  life  was  very  real. 

Some  years  ago  her  parents  came 
to  Washington  and  settled  in  Puyallup 
Valley,  the  place  I  think  of  as  'Tay 
all  Up.''  There  she  went  to  school,  as 
well  as  in  Tacoma.  Before  there  were 
many  bridges  and  ferries,  there  was 
much  exploring  to  be  done  on  Puget 
Sound,  and  she  did  her  share. 

It  was  her  ambition  to  get  into  the 
business  world  and  not  be  a  teacher 
like  her  mother  and  sister.  When  she 
was  about  10  years  old,  her  brother 
invested  in  a  122  size  camera  and  de- 
veloping outfit,  ril  bet  she  was  more 
interested  in  the  magic  process.  She 
would  study  and  study  how  the  thing 
worked. 

I  don't  know  how  long  she  was  an 
amateur,  but  I  happen  to  know  she 
turned  out  some  good  photo  finishing 
for  the  Shaw  Supply  Company,  and 
later  turned  out  some  crackerjack  por- 
traits  in  Seattle.  She  opened  and 
started    several    of    the    Kennell'Ellis 


Studios  in  Salem,  Klamath  Falls  and 
Medford.  About  five  years  ago,  she 
bought  the  studio  in  Klamath  Falls, 
keeping  the  original  name.  She  has 
seven  people  working  for  her  the  year 
around.  She  thinks  there  is  no  better 
place  than  southeastern  Oregon,  and 
there's  a  lot  of  people  who  will  agree! 

For  a  hobby,  she  refers  to  skiing 
near  (not  into)  Crater  Lake,  or  a 
cabin  on  five  acres  of  Curry  County, 
facing  the  ocean.  Between  times  she 
finds  time  for  Chamber  ©f  Commerce, 
Better  Business  Bureau,  Business  and 
Professional  Women's  Club,  and  So- 
roptomist  Club — and  what  would  in' 
terest  me,  a  group  of  girl  scouts  she 
sponsors.  Her  family  consists  of  her- 
self  and  a  niece. 

She  says  her  only  distinction  is  that 
all  bills  are  paid  and  discounted  each 
month,  and  I  imagine  the  credit  de- 
partment would  say  that  is  a  distinc- 
tion. And  her  biggest  thrill  was  the 
day  she  made  her  first  portraits,  and 
the  customer  was  pleased  with  the 
proofs! 

And  she  has  another  distinction  she 
won't  know  about  till  she  reads  this 
page.  She  may  never  be  the  first  lady 
of  the  nation,  but  she  is  the  first  lady  to 
make  my  page.   Ain't  that  something! 

Perhaps  one  of  the  reasons  why 
there  are  fewer  train  wrecks  than  there 
are  automobile  crashes,  is  due  to  the 
fact  that  the  engineer  seldom,  if  ever, 
tries  to  neck  the  fireman! 

y ♦> V 

r — v> — r 

Got  Fleas? 

Don  La  Grange  was  telling  the 
fellows  in  the  shipping  room  about 
the  new  infra-red  lamps  they  use  for 
quick  drying  films,  and  how  they 
could  be  used  for  lots  of  things.  The 
one  I  remember  is  about  the  dealer 
out  on  Fillmore  Street  who  sold  a 
couple  of  lamps  to  a  man  to  kill  the 
fleas  on  his  dog.  And  it  worked!  Ask 
the  dog  if  you  don't  believe  me. 

Now — How  many  lamps  will  TOU 
need? 


S^tfihlna   r  lew  fluted  for  S^chool   lAJork 


ARENA 


FLORIDA 


These  are  two  of  the  modern  styles,  especially  suitable  for  school  work, 
contained  in  the  following  Sample  Sets  supplied  through  your  stockhouse: 

o              o              o           -D     (    An  assortment  of  28  Easels  and  Folders, 
School  Sample  Set       E    |    3^^  ^.^^  ^^ly ^^  qq  p^^^p^.j 

o              o               c        T7T^     (    An  assortment  of  28  Easels  and  Folders, 
School  Sample  Set    FD    j    ^y^^^  ^.^^  ^^1^ ^^  25  Postpaid 

These  Sample  Sets  will  help  you  get  your  share  of  this  Season's  school 
picture  business. 

Order  your  set  jrom  your  dealer  today, 

EASTMAN   KODAK  COMPANY 


[TAPRELL  LOOMIS  DIVISION] 


CHICAGO,  ILLINOIS 


[  THE  FOCUS  for  AUGUST,  1941  } 


[11 


Hurry  — Hurry! 


Only  98  more  shopping  days  before 
Christmas!  So  how  about  a  double-duty 
corn  razor  in  eight  handy  sizes?  A  blade 
to  fit  every  corn  —  that's  how  we  try 
to  please. 

Of  course,  if  a  customer  should  come  in  and  insist  on  your  making  some 
pictures  of  him,  you  can  use  these  same  blades  for  removing  crow's  feet, 
wrinkles,  warts,  moles,  and  other  attractions  that  you  can  find  in  the  nega- 
tives, so  that  indirectly,  without  pain  or  gas,  you  can  remove  some  of  the 
money  from  his  purse? 


I  offer  you  two  different 
kinds  of  X-Acto  etchers.  The 
regular  kind  for  ordinary  folks 
is  found  in  set  No.  62,  with  two 
handles  and  twelve  blades,  as- 
sorted. You  get  these  in  a  box 
for  only  $2.00.  For  photogra- 
phers near  the  airplane  factories, 

offer  the  De-Lux  set,  with 


we 


chrome-plated  handles, for  $5.00. 


For  photographers  near  the  ship  yards,  we  have  No.  82  set — three  handles, 
twelve  blades,  in  a  wooden  chest.  A  blade  in  a  wooden  chest  isn't  going  to 
kill  anybody,  is  it?    Price — only  $3.00. 

For  those  who  light  their  cigars  with  dollar  bills,  we  have  the  No.  83  set — 
chrome  plated,  with  two  extra  packs  of  assorted  blades,  for  $5.00.  The  No.  83 
set  is  just  the  thing  for  house-to-house  photographers,  because  they  will  have 
more  corns  and  will  need  more  blades. 


Order  today  from  HiRSCH  6?  Kaye 


Choose  your 
weapons,  suh! 


12] 


[THE  FOCUS  for  AUGUST,  1941  ] 


ILEX  SHUTTERS  and  LENSES 

f-^recision  ^ndttumentd  .  .  . 


ormance 


Photographers  today  demand  high  standards  in  their  equip- 
ment. .Greater  shutter  speeds,  more  accurate  exposure 
timing  (especially  for  color),  smooth  convenient  operation, 
better  correction  and  critical  definition  in  lens  equipment. 
Constant  research  and  experience  of  over  thirty  years 
Insure  these  and  other  essential  qualities  in  the  wide  variety 
of  Ilex  Lenses  and  Shutters  available  for  photographic 
requirements. 

Send  for  illustrated  folders. 


ILEX  OPTICAL  COMPANY 


ROCHESTER.  NEW  YORK 


[  THE  FOCUS  for  AUGUST,  1941  } 


[13 


Kin  Ye  Hear  Me? 

EVER  hear  of  a  clock  that  talks? 
Yes,  I  know,  you'll  tell  me  your 
grandfather  has  a  clock  that  says  coo' 
koo.  Maybe  that's  the  right  word  for 
it,  but  I  mean  a  clock  that  will  talk 
to  you  in  your  dark  room  without 
making  you  mad.  Its  musical  tick'tock 
will  keep  you  from  feeling  lonesome. 

The  Audible  Timer  will  do  just 
that.  It's  a  cute  little  box,  all  electric, 
that  ticks  off  the  seconds  while  you're 
printing  an  enlargement.  If  you'll 
mention  this  ad,  we  will  supply  a  cord 
and  plug  with  it,  no  charge. 

Audible  Timer $5.95 


Economy 

Have  you  an  expensive  back?  I 
didn't  say  expansive — I  mean  does  it 
cost  you  more  than  you  would  like  to 
use  the  back  of  the  camera.  Wonder 
if  you  know  that  you  can  get  reducing 
backs  for  5x7  View  Cameras.  You 
can  get  a  5  X  7  to  4  X  5  back  with  a 
Graphic  film  or  plate  holder  for  $16.00 
and  you  can  get  a  5  x  7  '  4  x  5  East- 
man sliding  ground  glass  carriage  for 
making  one  or  two  pictures  on  a  4  x  5. 
Pcr:rn-:!ly,  I'm  n^t  interested  in  riding 
on  a  sliding  carriage,  but  if  you  want 
to  put  one  on  your  camera,  it  will 
cost  you  $18.00.  Mike  tells  us  that  for 
color  film  the  smaller  backs  are  very 
useful. 


See-Sharp 

This  is  good   ad' 
vice  for  pedestrians 
and  the  name  of  a 
useful  gadget  for 
photographers.    I 
don't  know  just 
whom  he  meant,  but 
the  fellow  who  makes  it  says  it  will 
make  a  pin  head  look  like  a  bull's  eye. 
I'd  think  there  was  something  per- 
sonal intended  if  it  weren't  for  the 
fact  that  the  See-Sharp  does  just  that. 
It's  more  than  a  magnifier  for  enlarg- 
ing.  It  makes  the  image  more  brilliant 
on  the  paper  holder,  then  magnifies  it. 
Don't  see  how  you  can  enlarge  with- 
out it. 

See-Sharp  for  $2.00 

^   ♦♦ — ^ 

PIc-Sharp 

You  can't  have  sharp  en- 
largements unless  you  get 
sharp  negatives.  Pic-Sharp  is 
a  magnifier  for  focusing  on 
the  ground  glass  of  the  cam- 
era. Made  of  rubber  and  can't  scratch 
you  or  the  glass,  and  I'll  let  you  off 
easy  on  the  price. 

Pic-Sharp  $1.00 


Secondhand  Watches 

Every  photographer  should  have  a 
secondhand  watch.  Maybe  you  already 
have  one  that  once  was  new  and  has 
seen  better  days.  What  I  mean  is  a 
new  secondhand  watch. 


Have  you  ever  tried  to  follow  the 
movement  of  the  little  secondhand  on 
a  watch  dial?  Almost  impossible,  isn't 
it.  The  watches  we  have  are  called 
sweet  second  watches,  for  one  large 
hand  is  as  big  as  the  dial,  which  makes 
one  complete  revolution  every  minute. 
Just  what  the  doctor  ordered  for  tim- 
ing exposures,  printing  for  color  work, 
and  any  time  you  want  to  count  sec- 
onds. 'The  march  of  time"  will  fasci- 
nate you.  Two  models — Pocket  Model, 
priced  at  $1.95,  and  for  those  who 
have  no  pocket  and  want  something 
more  showy  we  offer  the  Wrist  Watch 
Model,  priced  at  $3.95. 


WITH   1   LENS 


WITHOUT     MOVING     THE     CAMERA 


•  You  have  a  choice  of  three  different  sizes 
of  image  w^hen  you're  set  up  for  a  shot  with 
a  Wollensak  Series  la  Velostigmat*'*  Con- 
vertible Lens.  Photo  No.  I — with  Doublet. 
Photo  II — w^ith  Rear  Element  alone.  Photo  III  \s^ith  Front 
Lens  only — all  from  same  position.  #  Virtually  three  fine 
anastigmat  lenses  in  one,  Series  la  gives  large  images — fine 
perspectives — grand  telephoto  effects.  Single  element  and 
doublet  fully  corrected.  Negatives  are  clear,  sharp.  F6.3 
to  f7.7.    You'll  want  one  often  this  Winter.    Get  it  now. 

*Reg.  U.  S.  Pat.  Ofice 


WOLLENSAK  OPTICAL  CO 


ROCHESTER,  N.  Y. 


''"oro  unus 


fO* 


WO  L  L  E  N 1  AK^$!^iff°!K 


-H- 


[THE  FOCUS  for  AUGUST,   1941  } 


[1^ 


Rise  Print  S+raigh+ener 

DO  your  prints  curl  up  like  a  small 
boy  who's  been  eating  green  ap- 
ples? Would  you  like  them  to  be  as 
flat  as  my  pocket-book  the  day  before 
payday?  No?  Well,  go  on  then,  don't 
read  this,  because  I  was  going  to  tell 
you  how  to  get  flat  prints  that  stay  flat. 

This  is  a  series  of  canvas  belts  oper- 
ating like  one  wide  one,  which  carry 
the  print  under  a  nice  smooth  roller 
at  high  speed,  so  that  the  orneriest 
print  doesn't  know  what  happened  to 
it.  Single  weight  or  double  weight, 
the  machine  takes  on  all  comers,  catch 
as  catch  can,  Queensbury  rules.  It's 
driven  by  the  cutest  nickel-plated  mo- 
tor. The  missus  will  want  it  for  a 
milk-shake  outfit,  so  it's  bolted  down. 

When  you  haven't  anything  to  do, 
feed  a  bunch  of  prints  to  the  machine. 
They  will  fly  through  the  air  with  the 
greatest  of  ease  and  they  like  it  so  well 
they  often  go  through  a  second  time 
— all  by  themselves.  Think  how  this 
will  amuse  the  kiddies. 

Our  stock  boys  like  to  be  amused, 
too,  and  will  be  if  you  will  place  your 
order.  Don't  worry  about  the  do-re-mi. 
Pay  by  the  month  if  you  want  to  get 
straightened  out. 


Made  in  12'inch  width  (1  foot  to 
you),  hand-turned  model  for  $24.00. 
You  can  add  the  motor  later  or  buy 
the  complete  outfit  with  motor  for 
$45.00.  In  18-inch  size  the  price  is 
$65.00  with  motor. 

Which  will  it  be? 


Five  Models 

OH,  boy  —  just  imagine  —  two 
blondes,  two  brunettes  and  a  red 
head.  They  are  beautifully  shaped, 
sturdy,  and  sharp  as  they  come.  They 
fit  into  little  space  and  require  no  up- 
keep, not  even  a  little  paint.  They 
make  friends  any  place  and  add  a 
touch  of  distinction. 

Each  model  is  capable  of  giving  you 
a  beautiful  trim.  Frankly,  they  would 
be  an  acceptable  gift  to  any  man. 

Ever  hear  of  the  Chandler  Print 
Trimmer?  That's  it,  in  five  models. 
Each  trimmer  has  a  convenient  trans- 
parent trimming  guide  and  is  all-steel 
constructed  and  precision  machined. 
Cutting  edges  assure  a  lifetime  of  serv- 
ice. Here's  a  play-by-play  description 
of  those  five  models: 

6"  Junior  straight  edge $1.25 

6"  Master  straight  edge.. ..$2. 25 

10''  Straight  $3.95 

6"  Deckle  edge $3.25 

10"  Deckle  edge $7.50 

The   Chandler's  a  wonderful   cutter, 

For  paper,  for  cardboard,  or  butter; 

It's  accurate,  quick, 

It  looks  very  slick. 

It  cuts  clean  with  never  a  stutter. 

Case  You  Don't  Know 

Looking  over  one  of  the  dealer  cat- 
alogs I  find  we  have  a  complete  line 
of  cases  for  all  the  different  cameras 
and  meters.  Worse  than  that,  we've 
got  two  or  more  kinds  for  each  camera. 
But  the  stock  room  fellers  don't  seem 
to  mind,  because  each  case  has  it5  own 
stock  number,  and  we've  got  pictures 
and  descriptions  of  each. 

Do  you  sell  cases?  Do  you  have  one 
of  the  illustrated  cards?  Did  you  know 
we  had  these  cases?  Don't  mean  to  be 
inquisitive,  but  would  suggest  you  get 
your  camera  and  meter  cases  from  us. 


16} 


{  THE  FOCUS  for  AUGUST,   1941  ] 


Sosisman  Mounts; 


Ljien   L^aAei 


Gray — Black   and   Silver — Coated   Stocks — Slip-in  Style 
Straight  Edge  Underlay 

Occasionally,  attractive  simplicity,  fine  stocks,  and  a 
neat  design,  blend  to  make  a  grand  combination.  Espe' 
cially  so,  when  they  are  offered  at  so  reasonable  a  price. 
Get  some  at  once,  and  be  among  the  fortunate  users. 


Price 

Print  S 

ize 

Outside  Size 

per  100 

3x   5 

4%x  evs 

$    5.75 

4x  6 

5%x  SYs 

7.50 

5x  7 

6%x  9/2 

8.50 

8x10 

10     xl3/2 

16.00 

lOx  8 

Group 

12^2X11 

16.00 

Boxed  in   lOO's,   3x5    and   4x6  —  Boxed   in    50's,    5x7 
Boxed  in   2  5's,   8x10   and    10x8 

Sample  on  receipt  of  List  Price 


^teriina    L^aSei 


Ciratone  Coated  Cover  and   Insert  Stocks — Gray  and 
Neutral — Slip-in  Style — Serrated — Edge  Underlay 

Neat,  sturdy,  very  effective,  are  all  descriptions  which 
fit  this  recent  noteworthy  addition  to  the  SUSSMAN 
fore-front  style  line. 

The  STERLING  is  a  moderately  priced  easel  in  regU' 
lar  outside  sizes  and  is  a  real  value. 

A  complete  range  of  sizes  will  accommodate  all  your 
requirements  in  an  easel  style. 


Price 

Frint  Size 

Outside  Size 

per  100 

3     X   5 

434x  67/8 

$    6.00 

4x6 

55/8X    85/8 

7.75 

5     X  7 

63/4X    9/2 

9.00 

7x5       Group 

8/8X   75/8 

10.75 

6/2X  81/2 

91/2x121/2 

14.50 

8     xlO 

10     XI3/2 

16.50 

10     X  8      Group 

12/2x11 

17.00 

Boxed  in    lOO's,   size 

3x5 

—  50's,   sizes  4x6,    5x7 

and   7x5 

25's,  sizes 

61/2 

ic8y2,   8x10   and    10x8 

Sample  < 

j»  receipt  of  List  Price 

Manufactured    by  A.  SUSSMAN   &  CO.,   Philadelphia 

HIRSCH  &  KAYE 

Distributors 

^^Susstnan    Mounts    Are    ParaTUOunt^^ 


[THE  FOCUS  for  AUGUST,   1941  ] 


Need  a  Fly  Swatter? 

WE  really  don't  sell  them,  but 
there's  a  useful  little  gadget  that 
could  be  used  for  one,  between  jobs. 
There's  a  pretty  handle,  11  J/?  inches 
long,  as  light  as  a  breath  of  spring  air. 
Then  there's  a  piece  of  fibre  board, 
2j^xl2,  and  five  pieces  of  assorted 
size  and  shape,  to  give  you  any  kind 
of  result  you  may  want. 

I'm  speaking  of  the  Master  Dodger, 
for  printing  and  enlarging,  but  it's  no 
help  in  keeping  out  of  the  army. 
Really,  it's  very  useful,  and  priced  at 
only  60  cents  a  set. 


Who  Likes  Bugs? 

Certainly  not  me,  how  about  you? 
One  thing  I  do  know,  your  films  and 
prints  don't  like  'em,  or  that  gooey 
sea  weed  you  often  get  with  your 
water.  You'd  be  surprised  at  the 
amount  of  muck  you  get  in  a  glass 
of  water.  I  didn't  think  it  was  so 
until  I  put  a  Photo  Pure  filter  on  the 
tap  and  let  it  run  for  three  minutes. 
When  I  took  the  filter  apart,  presto, 
just  like  that,  what  I  found  looked 
just  like  what  they  made  Treasure 
Island  out  of. 

Put  a  Photo  Pine  Pure  filter  on  your 
faucet  (or  do  you  have  a  fasset?). 
Treat  your  stomach  and  your  prints 
with  real  aqua  pura  and  then  you'll 
thank  me  for  mentioning  this  to  you. 
It  fits  all  faucets,  even  if  they  are  not 
threaded  for  hose  connections.  De' 
livers  about  two  gallons  of  filtered 
water  a  minute. 

Price  $3.50 

Replacement  discs,  box  of  12,  75c 


P.S.T.C.W.N. 

This  is  not  a  radio  station  or  the 
initials  of  a  new  governmental  depart' 
ment,  nor  is  it  the  name  of  a  town  in 
Russia.     Don't  try  to  pronounce  it; 


but  whether  you  want  to  or  not,  you 
are  going  to  know  a  whole  lot  more 
about  it.    What  is  it?    Give  up? 

It  means  PRICES  SUBJECT  TO 
CHANGE  WITHOUT  NOTICE. 
You  are  going  to  hear  a  lot  about  that 
because  I  see  loads  and  loads  of  price 
sheets  going  through  the  mimeograph 
machine  every  day.  Sometimes  we 
make  two  or  three  corrections  on  one 
page  in  a  week. 

Believe  it  or  not,  we  do  try  to  see 
that  the  price  on  your  invoice  is  right. 
If  you  see  something  that  doesn't  look 
right  to  you,  it's  your  privilege  and 
our  hope  that  you  will  ''squawk,"  but 
before  you  do,  remember  these  initials, 
which  I'll  bet  you  can  now  quote 
without  looking  back  to  the  top  of 
this  article. 

Studio  Register 

EVERY  photographer  has  an  ambi' 
tion  to  own  a  studio.  For  those 
who  have  more  ambition  and  want  to 
own  more  than  one,  we  have  what  is 
known  as  a  Studio  Register. 

It  has  1 80  pages,  one  for  each  studio. 
Think  of  the  pleasure  of  the  stock 
house  in  sending  180  statements  to 
one  customer!  While  you're  paying 
off  the  first  studio,  and  before  you 
buy  your  second,  the  greatest  benefit 
of  the  Studio  Register  will  be  to  use 
it  as  a  record  of  your  sales,  money 
taken  in  and  money  paid  out. 

On  those  rare  occasions  when  you 
send  money  to  the  stock  house,  you 
can  make  an  entry  so  that  your  grand' 
children  can  see  you  tried  to  live  an 
honest  life. 

Room  for  1,280  sittings  —  I  mean 
room  to  write  the  entries. 

Furnished  with  both  a  number  and 
letter  index  at  no  extra  cost  to  your 
customer.  For  the  duration,  the  si2;e 
will  be  8!/4  X  13!/2.  Use  one  and  put 
the  studio  on  a  business  basis. 

Price  $4.95 


18} 


[  THE  FOCUS  for  AUGUST,   1941  ] 


Volume  56      •      1942 

The  American  Annual  of  Photography 

Edited  by  FRANK  R.  FRAPRIE  and  FRANKLIN  I.  JORDAN 

More  than  300  pages,  7J/^  by  10,  over  100  magnificent  pictorial  illustrations  in 
full  page,  and  as  many  more  illustrating  the  text.    Paper,  $1.50;  cloth,  $2.25. 

Ready  about  October  1st 

THIS  famous  Annual  can  have  no  more  exacting  standard  to  sustain  than  its 
3wn  brilliant  record  of  the  past  fifty-six  years,  but  the  next  issue  is  going 
to  add  to  Its  laurels.  A  wealth  of  timely  topics  has  been  covered  in  authoritative 
monographs  by  acknowledged  and  popular  experts,  as  the  tentative  list  below 
will  show.  Besides  the  amazing  scope  of  these  informative  articles,  the  Annual 
presents  its  usual  treat  of  over  one  hundred  of  the  best  pictorial  photographs 
shown  during  the  year,  all  reproduced  with  great  care  in  full  page  size.  Together 
with  Mr.  Fraprie's  illuminating  critique  upon  them,  these  show,  as  is  done  by 
no  other  medium,  the  latest  trends  in  pictorialism.  The  book  includes  all  its 
other  regular  popular  features  including  the  annual  tabulation  of  the  three' 
year  standing  of  every  pictoriaHst,  eagerly-awaited  information  that  can  be 
gained  from  no  other  source. 


RECENT  ADVANCES  IN  DEVELOPERS  AND 
DEVELOPMENT  Edward  T.  Howell 

All  about  the  newest  chemicals  and  the 

latest  techniques. 
TRAINING  THE  ENLARSER 

Laurence  Dutton 

How   to   make   it   do   what  you   always 

hoped  it  would. 
THE  HISTORY  OF  NEWSPAPER  PHOTOG- 
RAPHY Jack  V/right 

Romance   and  thrills  by  one  who  is  in 

the  thick  of  it. 
FIGURES  IN  LANDSCAPE  PHOTOGRAPHY 

Leonard   Misonne 

The   Old   Master   shares   his   knowledge 

with  you. 
REALISM  IN  PHOTOGRAPHY 

H.  W.  Honess  Lee 

This  driving  force  put  m  its  place. 
PHOTOGRAPHIC  COPYING 

Harry   R.   Pierce 

The  author  really  tells  you  how  to  do  it. 
THE  PHOTOGRAPHIC  PORTRAITURE  OF 
MEN  T.  W.  Kilmer 

A    gifted    amateur    shows    how    to    get 

results. 
THE   VISUAL   MECHANISM   AND    PICTO- 
RIAL PHOTOGRAPHY  Lloyd  E.  Varden 

Seeing  is  believing   until  you  read   this 


PIRIE   MACDONALD.    Hon.    F.R.P.S.,    PHO- 
TOGRAPHER-OF-MEN  Edna  R.  Bennett 

Delightful    sidelights    on    his    ways    of 

working. 
KODACHROME  Herbert  C.  McKay 

How    to    mix    some    intelligence    in    its 

operation. 
TORKEL    KORLING'S   ANIMAL    PICTURES 

Al  Bernsohn 

Irresistible  animal  pictures,  and  how  they 

are  made. 
FASHION  PORTRAITURE     Robert  R.  Miller 

Secrets  of  making  girls  look  glamorous. 
PICTORIAL  POSSIBILITIES  OF  BRIDGES 

William  S.  Davis 

An  artist  adapts  his  methods  to  photog- 
raphy. 
CAVE  PHOTOGRAPHY       Russell  T.  Neville 

A  thrilling  hobby  explained. 
THE  RATIONALE  OF  PICTORIAL  ART 

Paul  L.  Anderson 

A    convincing    argument    in    intelligible 

terms. 
STEREOSCOPIC   PHOTOGRAPHY   IN   AD- 
VERTISING R.  Fawn  Mitchell 

What   a   third   dimension   does   to   pho- 
tography. 
MOTION  PICTURES  Henry  M.  Lester 

This   eminent   authority   brings   you   up 

to  date. 


article. 

This  is  one  time  I'm  glad  Fm  a  boo\  agent. 

Scotch  Edition,  paper  cover $1.50 

Regular  cloth-covered  edition $2.25 


A   determined   soul   will   do   more  The  man  who  never  does  anything 

with    a    rusty   monkey   wrench   than  more  than  he  is  paid  for  will  never  be 

a  loafer  will  accomplish  with  all  the  paid  for  more  than  he  does — and  that 

tools  in  a  machine  shop.  goes  for  business  institutions  as  well. 


[  THE  FOCUS  for  AUGUST,   1941  } 


[19 


Notice  the  many  outstanding 
features  of  the  ARKAY  Photo^ 
Dry  Print  Dryer: 

1 .  Heavy  Chromium'plated  Steel 
Platens  which  heat  evenly  by 
radiation  over  their  entire  areas. 

2.  Washable,  pre-shrunk,  canvas^ 
duck  apron  is  easily  and  quickly 
removed  for  washing  by  with- 
drawing rods.  No  tools  what- 
soever are  required. 

MODEL  P-17 

Platen  Area  14i/8xl9!/2  inches 

Base    16!/2x21%  inches 

Height  (table  to  platen) 6  inches 

Size  of  Drawer....l4!/2xl9%xl  inches 

Shipping  Weight Approx.  26  lbs. 

Uses  12xl7'inch  Chrome  Ferro  Plate 
Voltage 110  AC.   Watts:  465 

Price  $16.25 
No.  17'T  Table,  extra $9.50 

MODEL  P-20 

Platen  Area  16i/4x22]/2  inches 

Base    181/4x24%  inches 

Height  (table  to  platen) 7  inches 

Size  of  Drawer 1554x23x1  inches 

Shipping  Weight Approx.  39  lbs. 

Uses  14x20'inch  Chrome  Ferro  Plate 

Voltage IIOAC.    Watts:   575 

Price  $26.75 
No.  20'T  Table,  extra $11.95 


ARKAY 

PRINT  DRYERS 

3.  All-steel  welded  body,  fin- 
ished in  seal-brown,  baked,  rip- 
ple enamel  outside;  aluminum 
enamel  inside. 

4.  Automatic  take-up  for  apron 
tension,  never  needs  adjusting. 

5.  Hinged  apron  support,  keeps 
apron  out  of  the  way  when 
loading  or  unloading  dryer. 

6.  Handy  drawer  for  storage  of 
ferro  plates. 

7.  Efficient  thermostatically 
controlled  heating  elements, 
long-lived  for  heavy  duty.  Ther- 
mostat is  sensitive  silver  con- 
tact type,  for  AC  current  only. 

8.  Underwriters  approved  elec- 
tric cord. 

MODEL  P- 1 4 

Platen  Area  1 2)4x1 6!4  inches 

Base    141/8x18  inches 

Height  (table  to  platen) 5^  inches 

Size  of  Drawer....ir!/2xl6%xl  inches 

Shipping  Weight.. ..Approx.  15J/2  lbs. 

Uses  10x14  or  llxl5'inch  Chrome 

Ferro  Plate 

Voltage 110  AC.   Watts:  275 

Price  $12.95 
No.  17'T  Table,  extra $9.50 

MODEL  P-24 

Platen  Area  19%x27  inches 

Base    21J4x29!4  inches 

Height   (table  to  platen). ...7!/4  inches 
Size  of  Drawer..  19l/2x27j/2xl  J/8  inches 

Shipping  Weight Approx.  64  lbs. 

Uses  18x24'inch  Chrome  Ferro  Plate 
Voltage 110  AC.   Watts:  625 

Price  $41.75 
No.  24'T  Table,  extra $14.50 


Ferrotype  plates  not  included  in  these  low  prices. 


20} 


[  THE  FOCUS  for  AUGUST,  1941  ] 


No  Acetic  Acid?  -  Pooh! 

'In  photography,  Acetic  Acid  is  used  principally  to  make  acid  hardening 
fixing  baths,  and  acid  shortstop  baths.  In  fixing  baths  there  are  numerous 
formulas  already  published  which  do  not  call  for  the  use  of  Acetic  Acid. 
Some  of  these  formulas,  especially  the  ones  using  chrome  alum  as  the  hard' 
ening  agent,  call  for  Sulfuric  Acid.    Others  use  Potassium  Metabisulfite. 

''When  choosing  a  substitute  for  the  present  Acetic  Acid  formula,  one 
should  be  careful  to  select  a  formula  which  performs  the  same  function  as  the 
bath  normally  used." 

I  dug  this  information  out  of  the  PhotO'Lab' Index,  so  use  it  at  your  own 
risk  and  with  my  blessings. 


Chrome  Alum  Fixing  Bath 

This  hardening  fixing  bath  for  use  with  films  in  hot  weather  should  be 
used  fresh,  as  it  does  not  retain  its  hardening  action. 

SOLUTION   I 

Water  (125°F.  or  52°C.) 80  ounces  2.5  liters 

Sodium  Thiosulfate   (Hypo) 2  pounds  960.0  grams 

Sodium  Sulfite  Anhydrous  Photo 2  ounces  60.0  grams 

Add  cold  water  to  make 96  ounces  3.0  liters 

SOLUTION  2 

Water 32  ounces  1.0  liter 

Alum  Chrome  Potassium  Gran 2  ounces  60.0  grams 

^Sulfuric  Acid  (C.P.) !4  ounce  8.0  cc. 

*Always  add  the  sulfuric  acid  to  the  water  slowly  with  stirring  and  never  the  water  to 
the  acid,  otherwise  the  solution  may  boil  and  spatter  the  acid  on  the  hands  or  face, 
causing  serious  burns. 

Slowly  pour  Solution  2  into  Solution  1  while  rapidly  stirring  the  latter. 
Do  not  dilute  for  use.  Do  not  dissolve  the  Chrome  Alum  at  a  temperature 
higher  than  150°F.  (66°C.).  Always  rinse  films  thoroughly  before  fixing. 
Normal  fixing  time  5  to  10  minutes  at  65°F.   (18°C.). 

-^ 4- 

Brother,    Can    You    Spare    a      the  point  where  you  are  a  professional, 

9,      o  the  book  has  a  lot  of  information  in 

uarter?  it  for  you. 

Maybe  you  have  heard  this  one  be'  Why  make  black  and  white  pictures 

fore  from  the  editor.    If  you  have,  it's  like  they  did  fifty  years  ago,  when  you 

too  bad  I  have  to  remind  you  that  the  can  fill  your  show  case  with  pictures 

latest  Kodachrome  data  book  gives  you  in   natural   color.    The  price  of  this 

all  the  latest  information  on  color  pho'  book  is  only  25c,  and  if  you  knew  how 

tography.   It's  useful  to  amateurs,  and  good  it  was,  you'd  go  without  lunch 

if  you  think  you  have  progressed  to  to  buy  it. 


[  THE  FOCUS  for  AUGUST,   1941  ]  [21 
■^- 


Non- Hardening  Metabisulfite 
Fixing  Bath 

This  fixing  bath  is  recommended  for  use  when  hardening  is  not  desired,  as, 
for  instance,  for  greatest  accuracy  of  registration  in  color  work. 

Suggested  Published  Formulas  for  Fixing  Baths 
STOCK  SOLUTION 

Sodium  Thiosul fate  (Hypo) 16  ounces  475.0  grams 

Potassium  Metabisulfite  Gran 2 j/4  ounces  67.5  grams 

Add  cold  water  to  make 32  ounces  1.0  liter 

The  Potassium  Metabisulfite  should  be  added  to  the  Hypo  solution  after 
it  gets  cool.  Dilute  1  part  stock  solution  with  1  part  water.  Normal  fixing 
time  5  to  10  minutes  at  65°F.  (18°C.). 


Chrome  Alum  Hardening  Fixing  Bath 

For  Films  and  Plates 

SOLUTION  A 

Water  (125°F.  or  52°C.) 64  ounces  2.0  liters 

Sodium  Thiosulfate   (Hypo) 2  pounds  960.0  grams 

Sodium  Sulfite  Anhydrous  Photo 2  ounces  60.0  grams 

Add  cold  water  to  make 96  ounces  3.0  liters 

SOLUTION  B 

Water  (not  over  125°F.  or  52°C.) 32  ounces  1.0  liter 

Potassium  Chrome  Alum  Gran 2  ounces  60.0  grams 

*Sulfuric  Acid  (C.P.) J4  fl.  02;.  8.0  cc. 


*The  sulfuric  acid  must  be  added  to  the  water,  otherwise  the  solution  may  boil  with 
explosive  violence  and  if  splattered  on  the  hands  or  face  will  cause  serious  burns. 
Pour  solution  B  into  solution  A  slowly  while  stirring  A  rapidly.  This  formula,  when 
freshly  mixed,  is  especially  recommended  for  use  in  hot  weather. 

Use  water  at  a  temperature  not  higher  than  125°F.  (52°C.)  when  dissolv 
ing  the  chrome  alum  or  the  hardening  properties  will  be  impaired.  Rinse  films 
thoroughly  before  fixing. 

Important:  A  fresh  bath  should  be  prepared  frequently  because  this 
formula  rapidly  loses  its  hardening  properties  with  use  when  it  should  be 
replaced  by  fresh  bath.  With  an  old  bath  there  is  a  tendency  for  scum  to  form 
on  the  surface  of  the  film.  Any  such  scum  should  be  removed  by  swabbing 
with  cotton  before  drying. 


22  }                                      [  THE  FOCUS  for  AUGUST,   1941  ] 
-¥ 

Chrome  Alum  Hardening  Fixing  Bath 

For  Motion  Picture  and  X-Ray  Films 

SOLUTION  A 

*  Sodium  Thiosulf  ate   (Hypo) 2  pounds  960.0  grams 

Sodium  Sulfite  Anhydrous  Photo 1  oz.  290  grains  50.0  grams 

Water  to  make  final  volume 96  ounces  3.0  liters 

Suggested  Published  Formulas  for  Fixing  Baths 

*A  bath  which  fixes  more  rapidly  may  be  obtained  by  increasing  the  hypo  concentration 
in  the  above  formula  to  V/i  lbs.  per  gallon   (1,200  grams  per  4  liters). 

SOLUTION  B 

Water   '. 20  ounces  600.0  cc. 

Sodium  Sulfite  Anhydrous  Photo 290  grains  20.0  grams 

^Sulfuric  Acid  5% 5  fl.  o^s.  160.0  cc. 

Alum  Chrome  Potassium  Gran 4 )/4  ounces  128.0  grams 

Water  to  make  final  volume 32  ounces  1.0  liter 

*To  prepare  5%  sulfuric  acid,  add  one  part  by  volume  of  sulfuric  acid,  C.P.  to  19  parts 
by  volume  of  cold  water,  and  mix  carefully  with  stirring.  The  acid  must  be  added  to 
the  water,  otherwise  the  solution  may  boil  with  explosive  violence  and  if  spattered  on 
the  hands  or  face,  will  cause  serious  burns. 

Directions:  Dissolve  the  constituents  of  Solution  A  and  cool  to  70°F. 
(21°C.).  Mix  Solution  B  by  adding  the  chemicals  in  the  order  given  and  cool 
to  70°F.  (21  °C.).  Then  add  Solution  B  slowly  to  Solution  A  while  stirring 
the  latter  solution  thoroughly.  If  Solutions  A  and  B  are  not  cool  when  mixed, 
the  bath  will  sulfurizie. 

If  the  solutions  are  mixed  in  a  deep  tank  and  the  hypo  bath  is  not  stirred 
adequately,  the  chrome  alum  solution  will  tend  to  float  on  top  of  the  hypo 
solution  and  sulfurization  is  apt  to  occur.  Solution  B  should  not  be  stored 
as  a  stock  solution  because  it  will  lose  its  hardening  properties. 

-^ ^ 

A  Few  Things  To  Remember  The  new  state  license  law  in  Ver- 

*i        1    /^  •      ••  mont    apparently    has    the    necessary 

About  t7rippit  -teeth^'  to  make  it  work.  On  May  26 

Grippit   is   the   oldest  and  highest      ^  quartette  of  traveling  photographers 

quality  paper  cement.  ^^^^  ^'^'^^^  \"^  .^^^^  ^^   i^'/     t 

bury   tor   not   having   complied   with 

Grippit  is  always  uniform  at  the      the  law's  requirements.  All  gave  their 

best  consistency  for  regular  use.  addresses  as  St.  Louis,  Mo. 


Grippit  is  Non-Inflammable.  if  ^  man  has  to  pay  out  $8000  a 

Grippit  is  Removable.  ^^^^  /^  '""^^'^fr  ^^^^^'  ^"^  insurance 

premiums,  he  discovers  eventually  that 

Grippit  cannot  wrinkle  the  thinnest      he  can't  balance  his  budget  by  eating 

paper.  30'cent  lunches. 


[  THE  FOCUS  for  AUGUST,   1941  ]                                        [  23 
. ^ 


Non-Hardening  Acid  Fixing  Bath 

Water  (125°F.  or  52°C.) 16  ounces  500.0  cc. 

Sodium  Thiosulfate  (Hypo).. 8  ounces  240.0  grams 

Sodium  Sulfite  Anhydrous  Photo 145  grains  10.0  grams 

Sodium  Bisulfite  365  grains  25.0  grams 

Add  cold  water  to  make 32  ounces  1.0  liter 

Dissolve  chemicals  in  the  order  given. 

This  bath  is  recommended  for  films,  plates  or  paper  when  no  hardening  is 
desired. 

This  solution  may  be  used  satisfactorily  only  when  the  temperature  of  the 
developer,  rinse  bath  and  wash  water  is  not  higher  than  65 °F.  (18°C.)  and 
provided  ample  drying  time  can  be  allowed  so  that  relatively  cool  drying  air 
can  be  used. 


Suggestions  For  Stop  Baths 

We  suggest  that  a  three  per  cent  solution  of  Sodium  Bisulfite  or  Sodium 
Metabisulfite  (3  oz.  367  grains  per  gal.)  be  used  for  paper  stop  baths.  It  may 
be  more  desirable  to  use  Sodium  Bisulfite,  because  this  is  less  expensive  than 
Sodium  Metabisulfite. 

Substitute  Film  Stop  Baths 

Water  32  ounces  1.0  liter 

Potassium  Chrome  Alum 1  ounce  30.0  grams 

—  or  — 

Water  32  ounces  1.0  liter 

Potassium  Chrome  Alum 1  ounce  30.0  grams 

Sodium  Sulfate  Exsiccated 2  ounces  60.0  grams 

In  either  of  these  stop  baths  between  development  and  fixation,  the  standard 
Eastman  Formula  F'24  can  be  used. 


YOU  really  ain't  seen  nuthin'  unless  you  have  seen  it  through  a  Sawyer 
View-Master.  Then  you  see  plenty — the  most  exquisite,  natural  color  scenes 
imaginable,  each  building,  mountain  and  tree  standing  out  in  bold  relief. 

Now,  in  your  easy  chair,  you  can  visit  National  Parks,  cities,  fairs;  you  can 
spend  a  few  minutes  in  Alaska  and  jump  to  Florida,  Chicago  or  New  York. 

The  View'Finder  with  one  reel  (7  scenes),  $1.50.  Extra  reels,  35c  each, 
3  for  $1.00. 

Ask  for  pamphlet  listing  several  hundred  subjects  and  the  next  time  you  are 
in  our  store,  look  into  the  View-Master  —  you'll  be  surprised. 


24} 


[  THE  FOCUS  for  AUGUST,  1941  } 


It's  Just  Too  Bad! 

FROM  what  I  hear  in  the  office,  it 
seems  to  me  the  men  on  the  road 
have  been  trying  to  make  pepole  un' 
derstand  that  they  would  pay  more 
for  their  equipment  later  in  the  year 
than  during  the  summer.  I  have  in 
mind  items  like  the  Beattie  Hne  of 
lamps,  which  so  many  people  tell  us 
they  want  to  buy  but  just  keep  on 
waiting. 

Well,  I  guess  youVe  waited  long 
enough.  Prices  have  gone  up  and  if 
this  is  what  you  have  been  waiting 
for,  there's  no  reason  for  any  further 
delay.  It's  only  fair  that  I  should 
tell  you  what  the  new  prices  are  so  I 
quote  from  the  new  schedule  under 
which  I  understand  we  are  buying 
Beattie  lamps. 

Fluorescents 

Model  FPH,  with  tubes $198.00 

Model  FDL,  with  tubes 140.00 

Model  ARM,  with  tubes 96.00 

Above  without  stand 77.00 

Model  FS,  with  tubes 62.00 

Model  H.  P.,  with  tubes 56.50 

Above  with  carrying  case 65.50 

Beattie  Overhead,  with  tubes..     75.00 
Utility  Overhead,  with  tubes..     30.00 

Spotlights 
Super  Boom-Lite,  with  globe. .$  96.00 

Super  Hi'Lite,  with  globe 52.00 

Studio  Hi'Lite,  with  globe 32.00 

Cine-Lite,  less  globe 110.00 

Inkies 
News-Reel  Floodlite,  less  globe — 
on  studio  or  folding  stand.. ..$37. 50 
on  Illustrator's  stand 45.00 

Miscellaneous 

18-inch  Sunspots $  65.00 

24-inch  Sunspots 175.00 

Studio  Brite-Lite 20.00 

Litho-Twin  arc  floodhghts,  pr.   150.00 

Litho-Printer   95.00 

Don't  be  discouraged  by  these 
prices,  after  all  it  isn't  what  you  pay 
that  counts,  it's  what  you  get  for 
your  money.  At  the  above  prices,  the 
lamps  are  still  the  best  investment 
you  can  make. 


Eastman  Super  Panchro- 

Press,  Type  B,  Safety 

Film  Antihalation 

Eastman  Super  Panchro- Press,  Type 
B,  Film  is  similar  in  all  respects  to 
Super  Panchro- Press,  with  the  excep- 
tion that  the  red  sensitivity  has  been 
lowered  and  is,  therefore,  more  suit- 
able for  Photoflash  exposures.  The 
Type  B  Film  should  find  a  ready 
acceptance  by  commercial  and  illustra- 
tive photographers. 

This  new  film  will  be  furnished  in 
addition  to  Super  Panchro-Press  in 
the  same  si2;es  and  at  the  same  prices. 

^:-:-> 

Currency  Photographers 
Violate  Federal  Laws 

U.  S.  Secret  Service  Requests  Coop- 
eration of  Photographers  and 
Photo  Finishers 

PHOTOGRAPHS  or  other  repro- 
ductions of  United  States  money 
are  prohibited  by  the  United  States 
Criminal  Code  unless  authorized  by 
the  Secretary  of  the  Treasury.  Ama- 
teur and  professional  photographers 
who  violate  this  law  are  subject  to 
arrest  and  imprisonment,  or  at  least 
mignt  be  greatly  inconvenienced. 

Frank  J.  Wilson,  Secret  Service 
Chief,  has  asked  The  Eastman  Kodak 
Company  to  notify  photographers  and 
photo  finishers  to  be  careful  not  to 
photograph  money.  Chief  Wilson 
pointed  out  that  photo-finishing  con- 
cerns could  help  to  suppress  counter^ 
feiting  by  advising  the  Secret  Service 
if  they  receive  films  for  processing 
which  bear  images  of  currency  of  parts 
thereof.  ''We  appeal  to  those  in  the 
photographic  profession,"  said  Chief 
Wilson,  ''to  help  the  Secret  Service 
prevent  crime.  If  they  call  our  atten- 
tion to  a  customer  who  wants  pictures 
or  negatives  of  money,  they  may  be 
nipping  in  the  bud  an  extensive  coun- 
terfeiting conspiracy,  and  many  times 
information  of  this  kind  results  in  the 
payment  of  substantial  rewards. 


[  THE  FOCUS  for  AUGUST,  1941  ]  [25 


Well-What  Is  He  Laughing  About? 

That  fellow  on  the  front  page  may  be  a  gentleman,  and  maybe  he  just 
didn't  know  enough  to  look  the  right  way  at  the  right  time,  or  maybe  some' 
thing  else.  What  will  interest  you  is  not  the  picture;  of  course  not! — but  the 
fact  that  it  was  made  with  a  flash  bulb,  but  neither  the  fellow  nor  girl  knew 
the  picture  was  made. 

According  to  the  bulletin  I  saw,  it's  a  picture  of  a  Rockette,  off  the  stage  of 
New  York's  Radio  City  Music  Hall,  made  with  a  Wabash  Blackout  Superflash 
bulb.   The  exposure  at  12  feet  was  made  at  l/50th  F4.5. 

Like  the  ad  in  the  magazines,  something  new  has  been  added  to  the  Wabash 
line.  It's  invisible  light.  Imagine  what  this  means!  You  can  take  your  camera 
to  a  show,  or  night  club,  a  party,  or  any  place,  and  make  flash  pictures  without 
anybody  knowing  it.  Talk  about  candid  camera  photography — brother,  you 
ain't  seen  nothing  yet. 

The  new  lamp  is  a  wire-filled  lamp  coated  with  a  black  infra-red  filter 
material,  which  holds  back  the  light  you  would  see,  but  lets  through  the  infra- 
red  light.  You  can  use  the  bulbs  in  any  reflector,  but  there  will  be  a  new  line 
of  reflectors  soon,  for  these  bulbs. 

Here's  something.  Your  pictures  may  not  be  sharp  even  if  sharp  on  the 
ground  glass,  unless  you  compensate  for  the  difference  in  wave  length.  And 
look — red  lipstick  shows  white.  Veins  you  can't  see  show  up  strong.  That 
soup  you  spilled  on  your  vest,  which  you  think  the  cleaner  took  out,  will  show 
up  so  strong  a  person  can  tell  what  kind  of  soup  and  what  brand.  A  picture 
of  a  man  coming  out  of  a  barber  shop  will  make  him  look  as  if  he  needed  a 
shave,  and  those  beautiful  brown  eyes  you  fell  in  love  with  will  look  pale  grey. 

So  here  you  have  it.  Can't  see  it.  Can't  smell  it.  Can't  hear  it.  How  will 
you  know  it's  there?  You'll  know,  all  right,  when  you  see  your  stock  bill,  be- 
cause there  are  100  to  a  case,  and  the  list  price  is  60  cents  each. 

And  now  you  know  what  he's  laughing  about.  He's  thinking  of  all  the  bald- 
headed  fellows  in  the  front  row  who  will  be  buying  infra-red  bulbs. 

On  occasion  a  print  must  be  made  Over  your  tray  of  Hypo  an  ordi- 
to  very  exact  size.  Velour  Black,  sur-  nary  plunger  is  hung  on  a  cord  or 
face  S  or  R  should  be  selected.    The      ^^^1^'  ^^i^h  has  been  passed  through 

_^_        •      _•  1-    •  4.  a  wheel  screw  overhead  and  balanced 

paper    is    given    a  preliminary    ten-  ,  .  ,  ,        ,  , 

.  ,  .  1      n    1  •  by  a  weight  at  the  other  end. 

minute  soaking  in  distilled  water,  is  ^^^^  ^^^.^^  ^^.^j^^^  submerging 

ferrotyped    and    dried    in    the    dark,  ^j^e    prints    in    the    Hypo,    push    the 

Then,  exposed  and  processed  in  the  plunger  up  and  out  of  the  way.   This 

regular  manner,  including  ferrotyping,  keeps  the  hands  out  of  the  Hypo  solu- 

the  degree  of  shrinkage  will  be  very  tion;    prevents    developer   contamina- 

small  indeed.  The  additional  handling,  tion;  frequent  hand  rinsing, 
of  course,  calls  for  extra  care  with  re-  <—ti-^ 

gard   to  work   light,   which   must  be  If  you  daub  Grippit  on  your  hands 

really  ''safe."  or  on  the  work,  let  it  dry,  then  rub 

^   ♦♦   .  it  off^  with  your  fingers.  No  hard  and 

shiny  residue  is  left  to  stain  or  collect 

Dark  clouds  are  things  that  pass.  dirt. 


-¥- 


26  }  [  THE  FOCUS  for  AUGUST,   1941  } 


SPECIAL  NOTICE 

August  1,  1941 

RECENTLY  we  advised  you  that  the  curtailment  of  materials 
for  civilian  needs  was  materially  affecting  the  delivery  of 
PAKO  equipment.  Since  that  time,  the  situation  has  grown  rapidly 
worse.  The  purchase  of  materials  for  war  purposes  has  been  in" 
creasing  so  prodigiously  that  today  we  find  it  almost  impossible  to 
complete  machines  due  to  our  inability  to  procure  materials. 

Naturally,  the  most  serious  shortage  is  in  metals.  On  quantity 
orders  placed  months  ago  for  motors,  rubber-covered  baskets,  ther- 
mostats, stainless  steel,  monel  metal  and  other  parts  and  materials, 
we  are  getting  only  trifling  quantities,  with  constantly  increasing 
indefiniteness  as  to  future  deliveries. 

This  means  that  we  can  make  up  machines  only  at  such  times 
and  in  such  quantities  as  we  are  able  to  procure  parts  and  materials 
for  them.  As  a  result,  we  cannot  offer  any  promises  on  deliveries 
of  PAKO  equipment  except  on  such  orders  as  are  accompanied  by 
Preference  Rating  Certificates. 

Furthermore,  from  the  information  which  has  come  to  us,  we 
cannot  see  that  this  situation  will  improve  in  the  year  ahead.  In- 
stead, it  is  almost  certain  to  become  progressively  worse.  We  sug- 
gest, therefore,  that  you  advise  all  customers  who  may  need 
equipment  in  1942  to  place  their  orders  now  with  the  understand- 
ing that  shipment  will  be  made  when  machines  are  available.  No 
machines  will  be  held  for  future  delivery.  Deferment  or  cancellation 
of  an  order  now  can  result  in  many  months  of  delay  in  delivery 
later  on. 

While  we  regret  the  inconvenience  that  this  situation  is  causing 
you  and  your  customers,  we  hope  that  you,  hke  we,  will  accept 
it  in  the  interest  of  National  Defense. 

PAKO  CORPORATION. 

So  now — dont  say  you  werent  warned. 

Jerry. 


■^ 


[  THE  FOCUS  for  AUGUST,   1941  } 


[27 


Don't  Go  to  Somebody 

Else  to  Be  "Framed" 

Let  HIRSCH  ^  KAYE 
do  it  for  you. 

FROM  everything  I  hear  in  the  oiEce 
and  the  stock  rooms,  the  smart 
photographer  is  the  one  who  is  going 
to  order  his  mounts  and  frames  early. 
Everything  is  against  us  in  trying  to 
give  you  immediate  shipment  on  each 
order  as  we  would  like  to  and  as  we 
so  often  did  in  the  past. 

We  have  to  depend  on  factories, 
who  depend  on  someone  else  to  give 
them  the  material  and  stock  that  is 
needed.  When  we  place  an  order  we 
don't  know  when  we  will  get  the 
goods,  and  Mr.  Bogue  was  telling  me 
about  the  orders  he's  placed  a  long 
time  ago  that  haven't  been  shipped 
from  the  factory. 

Now,  if  that  is  the  situation  in  the 
middle  of  summer,  what  will  it  be 
when  in  the  fall  2,000  photographers, 
all  at  once,  make  up  their  minds  that 
they  want  some  frames  and  mounts. 
It  will  be  a  case  of  first  come,  first 
served,  and  the  fellow  who  waits  until 
the  last  minute  is  sure  to  be  disap' 
pointed. 

Another  thing  to  remember  on  em' 
bossing  is  that  we  are  working  less 
hours  than  ever  before,  because  that's 
the  way  things  are  done  in  this  coun- 
try today. 

I  know  what  your  answer  will  be. 
Get  more  help.  All  right — you  tell  me 
where  we  can  get  experienced  embos- 
sers that  can  do  the  work  the  way 
you  have  been  getting  it — people  who 
will  be  satisfied  with  a  temporary  job 
of  about  three  or  four  weeks  a  year. 
Extra  help  also  costs  that  much  more 
on  the  payroll.  It  takes  years  to  make 
a  good  embosser  and  even  with  a 
month's  experience,  an  embosser  can't 
turn  out  a  fraction  of  the  work  done 
by  our  regular  people. 

So  take  a  tip  from  Jerry  and  re- 
member this  is  1941,  when  things  are 


Screw-Bail  Plates 

That's  what  a  customer  wrote  in  for, 
but  our  smart  order  department  fig- 
ured he  meant  squeegee  plates.  And 
that's  what  I  want  to  tell  you  about. 

You  probably  know  that  we've  been 
supplying  squeegee  plates,  coated  in 
spring  brass,  nickel  plated  and  then 
chromeplated.  Never  rust,  and  there's 
no  better  plate  to  be  made.  You  can 
buy  these  at  $3.50  each,  18x24  size. 

If  you  want  something  less  expen- 
sive, we've  got  some  plated  in  steel. 
These  have  the  same  chrome  shine,  but 
as  to  rusting  some  day,  you  can  draw 
your  own  conclusions.  But  that's  a 
long  way  off  and  before  that  happens 
I'll  bet  you'll  be  taking  your  old  plates 
to  a  tailor  to  have  a  bullet-proof  vest 
made. 

The  steel-chrome  plates  are  made  in 
two    si2,es,    so    make    up    your   order 


now 


14  x  20 $1.50 

18  x  24  : $2.90 


It's  Free! 

Looking  through  the  catalog  room 
for  something  I  could  give  away  free, 
I  picked  a  new  G.E.  Mazda  Photo 
Lamp  sheet  as  the  one  I  think  you 
would  rather  have.  It  has  the  latest  in- 
formation on  G.E.  Flash  Lamps,  Photo 
Flood  Lamps,  Enlarging  Lamps,  Studio 
Lamps,  and  Fluorescent  Lamps,  but  I 
couldn't  find  anything  in  it  on  ''Oil 
for  the  Lamps  of  China." 

In  it  you  will  find  exposure  guides 
and  useful  information.  It's  quite 
large  and  I've  been  wondering  how 
many  of  these  it  would  take  to  paper 
your  living  room!  Just  imagine  how 
your  guests  would  enjoy  this  after  a 
heavy  dinner! 

If  you  want  one  of  these,  just  ask 
for  the  latest  Mazda  Photo  Lamp 
Sheet. 


in  a  heck  of  a  mess.  The  early  bird 
catches  the  worm,  which  in  this  case 
means  best  possible  service. 


28  1                                      [  THE  FOCUS  for  AUGUST,  1941  } 
►5- 

This   Will    Interest   Lazy  P^P^^    already    deckle-edged.    Thats 

-,      ,  I  where  HiRSCH  &  Kaye  service  comes 

KhotographerS  i^.   WeVe  got  Velox   paper  in  500 

ONCE  upon  a  time  there  was  a  sheet  packages  in  four  sizes:  2!/2x3j/2, 

photographer    who   had    a    good  2%x4j/2,   31/^x5%,  and  l%x2%. 
print  trimmer.  It  was  so  good  every  Now  if  you  don't  try  deckle-edge 

body  found  use  for  it.  His  hired  man  prints,  it  is  not  because  I  didn't  try 

used   it   for  a   cigar  cutter,   and   his  to  help  you.  It's  up  to  you! 
daughter   thought   is   was   ducky   for  <—♦'♦—> 

cutting  news  items  about  herself  out  A  ''glassine"  envelope,  slipped  over 

of  the  society  page.   Mother  used  it  a  sheet  of  glass,  makes  a  handy  palette 

for  cutting  material  for  dressmaking  for  blending  colors.  Instead  of  having 

and  Junior  thought  it  was  swell  for  to  clean  or  scrape  the  glass  at  inter- 

cutting  tin   and   wire   for  his  model  vals,  you  simply  remove  the  messed-up 

airplanes.  envelope   and   throw   it   away.   Then 

By  the  time  the  photographer  got  slip  a  fresh  one  over  the  glass, 
a  chance  to  use  it  as  a  print  trimmer,  <— t*J— > 

he  found  he  had  a  new  type  effect  When  enlarging,  do  not  leave  the 

which   was    different   from    anything  light  on  more  than  a  couple  minutes 

his  competitors  had,  so  he  advertised  at  a  time,  especially  with  roll  film  neg- 

the  new  style  trimming  and  that  was  atives.  And  always  leave  one  ground 

the  beginning  of  the  deckle- edge  trim-  glass  in  to  shield  from  direct  heat  of 

ing  that  is  now  so  popular.  the  light,  or  the  negative  may  crinkle. 

Although    we    would    like    to    sell  If  a  long  exposure  is  needed,  it  may 

you   a   ready-made   deckle-edge  trim-  be  made  with  several  short  intermis- 

mer,  which  you  will  find  on  page  15,  sions  for  cooling, 
you  can  also  buy  a  regular  straight  Keep    fingers    off    enlarging    lenses 

trimmer  and  nick  the  blade  for  your  for  best  results,  and  if  they  get  dirty 

own  type  of  deckle-edges.  If  you  are  brush  off  the  dust,  breathe  moisture 

Hke    most   photographers   you    won't  upon  the   surface,   and   clean  gently 

do  either  and  would  rather  buy  your  with  a  soft  cloth. 

^ 4- 

Need  Some? 

Kodak  Fluorescent  Water  Colors  will  henceforth  be  furnished  in  cartons 
of  6  tubes  or  jars  of  one  color  at  the  same  rate  as  when  furnished  in  sets  of 
18.  The  schedule  included  in  the  Graphic  Arts  Price  List  is  hereby  revised 
as  follows: 

Kodak  Fluorescent  Water  Colors 

Set  of  18  !4'0^.  Tubes  $25.00 

Tube   ^-oz 1 .5^0 

*Carton  of  6  J/4-02;.  Tubes  8.35 

Set  of   18   1-oz.  Jars  75.00 

Jar   1-oz 4.50 

*Carton  of  6  l-o^.  Jars  25.00 

*These  prices  apply  to  cartons  of  6  of  one  color,  not  assorted. 
That  reminds  me — how  about  an  order  for  Kodalith  Films?  We'd  love  to 
fill  your  order. 


[THE  FOCTTS  for  AIIGTIST,   1941  1 


[29 


Zephyr 


To  some  people  Zephyr  means  a 
streamline  train.  To  others  it  means 
an  automobile.  To  folks  in  Kansas  it 
means  a  gentle  cyclone.  To  photogra' 
phers  it  means  a  new  form  of  print 
embosser.  It  was  put  in  stock  just  in 
time  to  be  ready  for  you  when  you  get 
out  your  greeting  card  samples. 

The  Zephyr  embosser  is  made  of 
metal  and  consists  of  a  little  block  or 
frame  long  enough  to  hold  an  11x14 
print.  Along  one  edge  is  a  celluloid 
ruler  marked  in  fractions  of  an  inch. 
An  adjustable  sliding  steel  guide 
clamps  onto  the  platform  parallel  to 
the  ruler,  but  you  can  pull  it  away 
from  the  ruler  as  much  as  you  want, 
according  to  the  scale  printed  on  both 
edges.  You  slip  your  print  over  this 
guide  if  you  want  and  then  use  a 
curved  pointer  for  edge  embossing. 
The  pointer  makes  it  possible  to  get 
a  perfect  join  where  the  lines  meet. 
It's  really  a  swell  idea  that  you  will 
appreciate  the  minute  you  use  it. 

The  Zephyr  Print  embosser  is  of' 
fered  subject  to  the  defense  program, 
OPM,  COD,  and  other  conditions,  for 
only  $3.50.  After  inflation  comes  it 
will  cost  more,  so  you  had  better  buy 
today. 

r — VV — ^ 

How  to  Use  It 

How  to  use  what?  Aerosol,  of 
course,  which  everybody  is  buying,  and 
ril  bet,  having  one  grand  time  trying 
to  figure  out  the  directions.  You  see, 
the  fellow  who  invented  and  makes 
Aerosol  is  smart  in  his  own  line,  and 
he  can  understand  what  it's  all  about. 
He  made  the  mistake  of  thinking  that 
any  photographer  was  just  as  smart,  so 
here's  the  answer  in  plain  English. 

When  you  use  Aerosol  in  the  devel' 
oper,  use  eight  drops  to  a  quart.  When 
you  use  it  in  fixing  bath  and  after 
washing,  you  use  fifteen  drops  to  a 
quart.  They  tell  me  that  a  little  bit 
put  in  a  bucket  of  water  is  useful  for 
washing  the  car!  Mr.  Wolff  says  he 
found  it  makes  a  good  shampoo! 


There  is  one  thing  about  Aerosol 

and  that  is  that  a  little  bit  goes  a  long 

way — that's  why  we  have  it  in  small 

bottles  at  only  two-bits  a  bottle.    If 

you  haven't  two-bits,  we'll  let  you  have 

a  bottle  for  twenty-five  cents! 
X ♦,♦ ^ 

Academy  Spotlight 

There  is  a  little  spotlight  in  stock 
that  looks  like  a  pee-wee  army  search- 
light. You  know  the  kind  that  is  used 
for  the  opening  of  gas  stations  or  ham- 
burger stands.  If  our  wide-awake  sales- 
men would  take  one  of  these  around 
and  show  the  lamp  to  their  customers 
I  wouldn't  have  to  write  this  article, 
because  there  would  be  none  left  in 
stock  to  sell — that's  how  good  they  are 
— the  lamps,  I  mean. 

The  lens  is  the  regular  bull's  eye 
type,  which  makes  the  lamp  very 
bright.  The  lamp  is  a  150-watt  con- 
centrated filament,  backed  with  a  satin- 
finish  reflector.  You  can  regulate  the 
size  of  the  spot  by  pulling  or  pushing 
a  rod  in  the  back.  The  lamp  is  mounted 
on  a  ""U"  shaped  frame  and  has  clamps 
in  front  where  you  can  put  a  ground- 
glass  colored  screen  any  time  you 
want.  This  spotlight  gives  a  lot  of  light 
and  the  lamps  are  ventilated  at  the 
top,  and  there  is  no  extra  charge  for 
the  rubber-covered  cord  with  plug  and 
switch. 

I  think  they  call  it  the  Academy 
Spotlight  because  somebody  in  West 
Point  saw  it  and  modeled  the  army 
searchlights  after  it.  The  price  is  $6.95 
without  bulb  and  the  Mazda  globe  is 
$1.40  extra.  If  I  don't  sell  all  the 
lamps  we  have  in  stock  this  month, 
the  firm  will  give  these  spotlights  to 
the  army  for  air  defense.  Help  me  out 
and  order  one. 

^ ♦.♦ V 

r — *V      '^ 

Veltura  I  (White  Rough  Matt) 
and  other  surfaces  of  the  lusterless 
type  are  regarded  as  being  hard  to 
color.  They  should  be  given  a  coat 
of  medium  before  applying  the  colors. 

Color  takes  hold  more  evenly  on  any 
surface,  as  a  matter  of  fact,  if  medium 
is  used. 


30] 


[  THE  FOCUS  for  AUGUST,  1941  ] 


A.  K.  DILDILIAN 

Complete  Art  and 

T^egative  Alteration 

Service 

339  Noriega  St.         San  Francisco 
OVERLAND  6820 


-H 


Photographers 

Write  for  1939  Catalog  and  price 
list,  genuine  oil  portraits — pastels,  or 
rebuilt  damaged  portraits. 

Convex  glass  and  portrait  frames. 

VICTOR  PORTRAIT  COMPANY 
752  '  13th  Street,  Oakland,  Calif. 


STUDIO  FOR  SALE 

In    theatre    building    on    Main 
Street.  Town  of  7,000.  Full  price 
$600.00.    Established  8  years. 
P.  O.  Box  376,  Porterville,  Calif. 


-5- 


FOR  SALE 

Old  established  studio  in  county  seat, 
heart  of  orange  belt,  home  of  National 
Orange  Show,  Santa  Fe  shops,  fine 
schools  and  college.  On  account  of 
old  age  and  poor  health  will  sacrifice 
for  $600.00  cash. 


STERLING  TANK  OUTFITS 

SAVE  overhead  and  operating  expense. 
That  «pell8  PROFITS  FOR  YOU. 

Amateur  Finishing  Outfits,  for  Roll  Film  and 
Circuit  Work. 

Large  Daily  Output.        Low  Cost.        Low  Upkeep. 
Made  of  finest  PORCELAIN  Triplccoatcd  Enamel. 

STERLING  PHOTO  MFG.  CO. 

BEAVER  FALLS,  PA. 


As\  your 
Dealer  jor 
prompt 
shipment 
or  write  w 


2  SIZES 
12,  19 
gallons 


Water' 

Jacket 

and  2  Tanks 

with 

circulating 

water  for 

temperature 

regulation. 


COMPLETE 
COMPACT 
DURABLE 
EFFICIENT 

The  best 
by  t»tt. 


''"'"'•-M»fiii^i^'il>-«>i<»'trtH*Mfc 


-4- 


STUDIO  FOR  SALE 

Well   equipped   for   commercial   and 

portrait  work.  Owner  will  sell  because 

of  military  service.   Price  open  to  ne' 

gotiation. 

Box  No.  2455  The  Focus 


H- 


Box  2456 


The  Focus 


FOR  SALE 
Studio  and  Camera  Shop 

Wholesale  and  Retail 

Established  23  years  in  same  loca- 
tion. Substantial  payroll.  Located  in 
a  lumbering  town  in  northern  Cali' 
fornia.  Owner  retiring  to  trout  ranch. 
Will  consider  outright  sale,  lease  or 
qualified  partner.  Address  H.  H. 
Wonacott,  Fort  Bragg,  CaHf. 


KODAK  PREPARED   DEVELOPER   POWDERS 


JUST  add  to  water  and  stir.  It's  the  quick,  economical  way 
to  prepare  correctly  balanced  developers  without  delay- 
ing plant  production.  Kodak  Prepared  Developer  Powders 
save  time  and  bother.  No  weighing  of  chemicals — no  waste 
— no  uncertainty.  Accurately  compounded  from  famous 
Kodak  Tested  Chemicals,  of  certain  strength  and  purity, 
the  powders  are  packed  in  sealed  containers — are  always 
fresh.  Try  them  once,  and  you  won't  be  without  them 
again. 


These  Packages  Available  for  Commercial  Use 

Kodalk  Formula  DK-60a  to  make  1,  3y2,  10,  and  48  gallons 

Kodalk  Formula  DK-60aTR  to  make  1  and  5  gallons 

Kodalk  Formula  DK-60aMR  to  make  5  gallons 

Kodalk  Formula  DK-20  to  make  1,  10,  38,  and  18  gallons 

Kodalk  Formula  DK-20R  to  make  1  and  5  gallons 

Formula  D-72  to  make  1,  5,  and  25  gallons 


Sp^cif^     KODAK     TESTED     CHEMICALS 


Eastman  Kodak  Company,  Rochester,  n.  y. 


i)r£-C!ML    UULLt'Jl  IONS 


/ 


THE 


FOCUS 


Published  Monthly  in  the  Interests  of  the 
Photographic  Industry 


Vol.  XVII 


SEPTEMBER,  1941 


■ii£mi,.„3MfMfji  m';yavv///M''m;m,^/.:>;M&£^^^ji',i&y//y;i/</A^^^^^  ■-. 


A  Kalart  Prize  Winner 


'<;-K£m'«/»/M/y/,//'if'Mm, 


No.  9 


s?  ic  '4' 


^^x 


Published  hy 

HIRSCH  "ii  KAYE,  \oy  Jerry 

SAN  FRANCISCO 


DEFENDER 
VELOUR   BLACK 


A  mood  is  a  fragile  thing  to  capture  upon  a  negative — 
and  just  as  difficult  to  keep  alive  in  the  final  print. 
That's  why  you  will  like  Defender  Velour  Black  for 
your  projection  prints.  Its  twenty -seven  surfaces  pro- 
vide a  match  for  the  mood  of  any  photograpa.  In  the 
printing,  its  long  tonal  range  preserves  the  fine  quali- 
ties of  your  negative,  in  shadow  and  in  highlight. 


DEFENDER  PHOTO  SUPPLY  CO.,  INC.  •  ROCHESTER,  N.  Y. 


THE  FOCUS 


Prepared  and  Published 
Monthly 


In  the  Interest  of  the 
Photographic  Industry 


By  HiRSCH  6?  Kaye 

239  Grant  Avenue.  San  Francisco 

The  Largest  Independently  Owned  Complete  Photo  Supply  House  in  the  West 


-^ 


Vol.  XVII 


SEPTEMBER,  1941 


No.  9 


INTRODUCING— 


James  J.  Hall. 

This  is  a  story  of  a  photog' 
rapher  who  is  in  business 
in  his  home  town.  Most 
photographers  about  whorn 
we  have  told  you  were 
born  in  one  locality  and 
after  several  years,  settled 
in  some  other  community. 


JAMES  J.  Hall  was  born  in  Wood- 
burn,  Oregon.  His  parents  were 
pioneers  in  the  state,  his  father  set' 
tling  there  in  1845.  He  was  raised 
on  a  farm  and  when  conditions  per- 
mitted, he  attended  a  county  school 
for  the  vicinity.  On  graduating  from 
school,  he  attended  the  Oregon  State 
College,  and  it  was  followed  by  his 
appointment  in  the  postal  service.  He 
carried  the  mail  for  three  years  until 
sickness  compelled  him  to  make  a 
change. 

While  it  was  his  early  ambition  to 
own  and  operate  a  little  farm,  his 
mind  turned  to  photography  and  in 
1905  he  found  employment  with  Mr. 
A.  Jensen,  who  operated  the  studio 
at  Woodburn.  Some  time  later  he 
purchased  the  studio,  which  he  has 
operated  as  his  own  since  that  time. 
At  one  time  he  had  a  branch  in 
Canby,  but  decided  he  could  best  suc- 
ceed if  he  could  give  his  individual 
attention  to  one,  rather  than  two, 
studios. 

Looking  back  at  his  earlier  decision, 
Mr.  Hall  is  still  of  the  opinion  that 
were  he  to  make   a   similar  decision 


a  second  time,  he  would  stick  to  pho' 
tography. 

He  is  a  member  of  several  fraternal 
organizations  but  is  not  regular  in 
his  attendance.  He  has  been  inter- 
ested in  local  politics.  For  six  years 
he  was  mayor  of  Woodburn  and  at ' 
a  later  time  was  a  member  of  the  city 
council.  He  was  also  city  recorder, 
biit  with  all  this  experience  he  is  not 
interested  in  politics  as  a  career. 

Aside  from  the  studio  his  principal 
interest  in  life  is  his  family.  His  son 
is  an  engineer  for  a  telephone  com- 
pany in  Seattle  and  his  daughter  is 
a  teacher  in  the  Anaheim  High 
School.  He  likes  gardening  and  de- 
lights in  flowers  and  shrubs.  Pho- 
tographers passing  through  Wood- 
bum  and  interested  in  flowers  will 
find  much  of  common  interest  in  con- 
versation with  Mr.  Hall. 

''When  you  buy  on  price,  you  can 
never  be  sure.  It's  unwise  to  pay  too 
much,  but  it's  worse  to  pay  too  little. 
When  you  pay  too  much,  you  lose  a 
little  money,  that's  all.  But  when  you 
pay  too  little,  you  sometimes  lose 
everything,  because  the  thing  you 
bought  was  incapable  of  doing  the 
thing  it  was  bought  to  do.  The  com- 
mon law  of  business  balance  prohibits 
paying  a  little  and  getting  a  lot.  It 
can't  be  done.  If  you  deal  with  the 
lowest  bidder,  it  is  well  to  add  some- 
thing for  the  risk  you  run  and  if  you 
do  that,  you  will  have  enough  to  pay 
for  quality."  — John  Ruskin 


4  ]  [  THE  FOCUS  for  SEPTEMBER,  1941  ] 

+ ■ : 


moun/ 


If^loclerny  attractive  deAianA 

vJNE  thing  about  Gross  Mountings  worthy  of 
noting  is  that  photographers  who  use  them,  con- 
sistently voice  their  praise  of  their  styHng  and 
quahty  and  they  continue  to  use  Gross  mounts 
year  after  year.  To  their  minds,  there  is  no  sub" 
stitute  for  Gross  styhng  and  quaHty. 

Modern,  attractive  designs,  conceived  with 
inteUigent  understanding,  developed  in  good  taste 
and  produced  by  craftsmen  imbued  with  pride 
of  accomphshment.  Gross  mounts  are  indeed  a 
factor  in  successful  studio  operation. 

Write    us    if    our    traveler    does    not    call. 


THE  GROSS  PHOTO  SUPPLY  CO. 

MANUFACTURERS  r  TOLEDO,  OHIO 


HiRSCH  a  Kaye — ^Distributors 


[  THE  FOCUS  for  SEPTEMBER,  1941  ]  [5 


-f- 


ANNOUNCEMENT 

It  is  with  regret  that  we  are  forced  to  announce 
that  effective  immediately  we  must  reserve  the  right 
to  change  prices  on  any  items  pertaining  to  the  photo- 
graphic trade.  We  have  held  off  as  long  as  possible 
and  in  every  instance  used  the  stocks  at  hand  before 
going  to  the  new  prices  charged  by  the  manufacturers. 

You  are  all  sufficiently  aware  of  the  conditions  that 
bring  about  this  situation,  so  that  an  explanation  of 
the  causes  contributing  to  increases  in  price  is  super- 
fluous. However,  we  pledge  that  in  no  circumstance 
will  prices  be  raised  unless  our  costs  go  up  to  such 
an  extent  that  it  is  impossible  to  do  otherwise. 

There  is  also  the  problem  of  getting  goods  no  mat- 
ter at  what  price.  Despite  careful  planning,  demand 
has  drawn  heavily  on  a  number  of  items,  which  in 
turn  the  manufacturers  cannot  supply.  Although  we 
are  trying  to  hold  our  back  orders  down,  we  anticipate 
a  more  critical  delivery  situation  in  the  near  future, 
so  that  there  might  be  an  increase  in  this  direction. 
The  photographic  supplies  hold  as  priorities,  so  we  can 
only  promise  to  "do  our  best." 

HIRSCH&RAYE 


6  ]                                      [THE  FOCUS  for  SEPTEMBER,  1941  ] 
•¥ — 


Revised  Schedule  of  Mount 
Embossing  Charges 

SOME  20  or  more  years  ago  a  service  charge  was  decided  upon  for  mount 
embossing.  At  that  time  it  was  still  the  custom  of  many  photographers 
to  personally  sign  their  pictures  or  mountings  and  the  custom  of  raised  letter 
embossing  had  not  yet  become  universal.  Inasmuch  as  mount  embossing  was 
a  service  rendered  only  to  those  customers  who  so  ordered,  it  was  generally 
accepted  as  just  and  fair  to  make  a  charge  based  on  the  cost  at  that  time  of 
rendering  this  additional  service. 

During  those  days,  there  were  not  as  many  styles  of  mountings  and  the 
average  order  received  at  that  time  would  include  a  much  larger  quantity  of 
each  style  and  size.  This  meant  relatively  economical  handling  of  embossing 
orders  since  there  were  few  changes  in  make'ready.  It  is  obvious  that  a  certain 
minimum  time  is  required  to  prepare  the  dies  whether  one  or  one  thousand 
mountings  are  embossed. 

Today  we  have  an  entirely  different  situation.  The  number  of  styles  and 
si2;es  of  mountings  have  increased  to  the  point  where  our  Kardex  stock  control 
records  show  that  we  have  more  than  three  hundred  name  styles,  each  in  one 
or  more  si2;es  and  many  in  two  colors.  The  average  purchase  of  mountings 
by  individual  photographers  is,  therefore,  less  mountings  of  an  individual  style 
or  size.  This  means  more  frequent  changes  of  die  and  makcready,  slowing 
down  the  capacity  of  each  press.  We  likewise  have  the  fortyhour  week  and 
other  bottlenecks  of  production  in  addition  to  well-known  increased  operating 
costs. 

The  result  was  inevitable  and  in  step  with  the  general  trend  throughout 
the  country  we  have  announced  a  revision  of  our  schedule  which  still  leaves 
the  embossing  service  without  profit  but  more  in  step  with  the  times. 

Schedule  of  Mount  Prices  When  Name  Is  Ennbossed 

Less  than  $4.00  List  Value 


When  list 
per  100  is 

Price  for 

100 
Embossed 

Price  for 

50 
Embossed 

Price  for 

25 

Embossed 

Price  for 

12 
Embossed 

$1.50 

$2.00 

$1.30 

$   .95 

$  .75 

1.75 

2.25 

1.40 

1.00 

.75 

2.00 

2.50 

1.55 

1.05 

.80 

2.25 

2.75 

1.65 

1.10 

.80 

2.50 

3.00 

1.80 

1.20 

.85 

2.75 

3.25 

1.90 

1.25 

.90 

3.00 

3.50 

2.05 

1.30 

.90 

3.25 

3.75 

2.15 

1.35 

.95 

3.50 

4.00 

2.30 

1.45 

1.00 

3.75 

4.25 

2.40 

1.50 

1.00 

-^ 


[THE  FOCUS  for  SEPTEMBER,  1941  } 


[7 


-^ 


Schedule  of  Mount  Prices 
When  Name  Embossed 

In  Lots  of  Less  Than  100  of  a  Size  and  Kind 


If  List 

Price  for 

Price  for 

Price  for 

Per  100  Is 

50 
Embossed 

25 
Embossed 

12 
Embossed 

$4.00 

$2.55 

$1.55 

$1.05 

4.25 

2.65 

1.60 

1.05 

4.50 

2.80 

1.70 

1.10 

4.75 

2.90 

1.75 

1.15 

5.00 

3.05 

1.80 

1.15 

5.25 

3.15 

1.85 

1.20 

5.50 

3.30 

1.95 

1.25 

5.75 

3.40 

2.00 

1.25 

6.00 

3.55 

2.05 

1.30 

6.25 

3.65 

2.10 

1.30 

6.50 

3.80 

2.20 

1.35 

6.75 

3.90 

2.25 

1.40 

7.00 

4.05 

2.30 

1.40 

7.25 

4.15 

2.35 

1.45 

7.50 

4.30 

2.45 

1.50 

7.75 

4.40 

2.50 

1.50 

8.00 

4.55 

2.55 

1.55 

8.50 

4.80 

2.70 

1.60 

9.00 

5.05 

2.80 

1.65 

9.50 

5.30 

2.95 

1.75 

10.00 

5.50 

3.00 

1.75 

10.50 

5.75 

3.15 

1.85 

11.00 

6.00 

3.30 

1.90 

AND  OTHER  PRICES  AT 

EQUABLE  RATES 

,v- 

Lots  of  100  or  More,  One  Order 

Effective  at  once,  all  quantity  discounts  that  may  have  been  quoted  in  the 
past  on  purchases  of  mounts  are  withdrawn,  and  there  will  be  a  charge  of 
50  cents  per  100  for  embossing  mountings  in  quantities  of  100  or  more.  This 
charge  will  apply  to  all  quantities  of  100  to  999. 

On  orders  for  1,000  mountings,  either  one  style  or  assorted,  we  will  emboss 
studio  name  free  of  charge.  Any  embossing  designs  that  may  be  wanted  will 
be  charged  at  our  regular  rate,  after  which  the  die  will  become  the  property  of 
the  photographer  and  will  be  held  with  suitable  makc'ready  to  be  used  as 
instructed. 


'■"f  smigg 


lit, 


EXTREME  WIDE  MGU  /a» 


3</2  INCH  FOCUS  SERIES  Ilia 


f12.5 


T  F  you're  a  4  x  5  camera  user  you'll  want  this  Series 
Ilia  lens — for  it  combines  satisfactory  speed, 
extreme  angle  and  reserve  covering  power — all  at 
moderate  price.  Ideal  for  work  in  limited  space  re^ 
quiring  a  short  focus  lens,  this  Extreme  Wide  Angle 
Velostigmat  covers  a  90°  angle.  Good  definition  at 
full  aperture.  Stopped  down  has  excellent  depth  of 
focus  with  bristling  sharpness. 
Ideal  for  banquets.  See  for  your^ 
self.  The  Series  Ilia  Extreme 
Wide  Angle  is  also  available  in 
longer  focal  lengths  for  larger 
plates. 


WOLLENSAK  OPTICAL  CO 

ROCHESTER,  N.  Y. 


WO  L  LgJg^JSl^>«c^l^ 


[  THE  FOCUS  for  SEPTEMBER,   1941  }                                       [  9 
— 4- 

KOTAVACHROME 

PROFESSIONAL  PRINTS 

IN  the  past  six  years,  a  series  of  new  materials  has  been  made  available  to 
photographers  by  which  color  pictures  of  excellent  quality  can  be  made 
with  the  maximum  of  simplicity.  In  1935,  Kodak  announced  Kodachrome  Film 
for  amateur  motion  pictures.  This  was  followed  in  1936  by  Kodachrome  for 
miniature  cameras,  and  in  1938  by  Kodachrome  Professional  Film.  These 
materials  have  popularized  color  reproduction,  and  have  made  the  public  con- 
scious of  the  value  of  color  photography  in  all  its  forms.  Kodachrome  trans- 
parencies  have  been  used  for  advertising  and  display,  and  as  originals  from 
which  color  prints  and  photo-mechanical  reproductions  could  be  made. 

BY  THE  KODACHROME  PROCESS 

Excellent  color  prints  on  paper  have  been  made  from  Kodachrome  originals, 
but  photographers  have  frequently  asked  why  it  is  not  possible  to  coat  Koda- 
chrome emulsions  on  paper  and  make  color  prints  in  a  single  exposure.  This 
idea  naturally  occurred  to  the  Kodak  research  scientists  as  soon  as  they  had 
perfected  the  Kodachrome  process.  But  it  is  not  as  simple  as  it  seems,  primarily 
because  paper  is  used  as  a  base  and  not  film,  and  the  prints  are  viewed  by  re- 
flected light  and  not  by  transmitted  light  as  in  the  case  of  Kodachrome  trans- 
parencies. Light  must  pass  twice  through  the  picture  before  it  reaches  the  eye 
in  the  case  of  a  print,  and  this  required  the  whole  problem  of  coating  and  pro- 
cessing to  be  reinvestigated.  This  has  now  been  done,  and  the  result  is  Kotava- 
chrome  Professional  Prints.  Instead  of  paper,  a  white  pigmented  cellulose 
acetate  support  is  used  for  the  prints. 

FOR  EFFECTIVE  DISPLAY 

Advertisers,  commercial  and  industrial  concerns  will  find  profitable  use  for 
thtje  beautiful,  full-color  prints  with  their  photographic  accuracy  and  color 
fidelity.  Featured  attractions  in  convention  exhibits,  highlighting  lobby  displays, 
and  as  wall  decorations,  Kotavachrome  Professional  Prints  are  decidedly  orna- 
mental and  packed  with  selling  power.  They  lend  themselves  admirably  to 
the  story- telling,  product-in-use  type  of  presentation.  Architects,  interior  deco- 
rators, landscape  gardeners  can  illustrate  their  handiwork  to  best  advantage 
with  Kotavachrome  Professional  Prints.  And  these  large,  full-color  photographs 
will  be  welcome  advertising  aids  to  many  concerns  with  similar  requirements. 

For  private  use,  Kotavachrome  landscapes  and  general  views,  on  wall  or 
table,  will  greatly  enhance  the  beauty  of  home  interiors. 

CORRECT  EXPOSURE  IMPORTANT 

Just  as  the  best  black-and-white  enlargements  are  made  from  good  nega- 
tives, so  are  well-exposed,  technically  acceptable  Kodachrome  originals  essential 
to  the  production  of  the  best  Kotavachrome  Professional  Prints. 

Kotavachrome  prints  consist  of  dyes.  In  common  with  printers'  inks  and 
artists'  paints,  dyes  may  change  somewhat  if  they  are  exposed  for  a  long  time 
to  direct  sunlight.  The  dyes  used  in  Kotavachrome  are  as  stable  as  possible 
consistent  with  their  other  requirements.  It  is  important,  however,  that  the 
prints  should  not  be  exposed  for  long  to  direct  sunlight  or  they  may  change. 

(Continued  on  Page  10) 


10  }                                   [THE  FOCUS  for  SEPTEMBER,  1941  ] 
^ _ 

KOTAVACHROME  PROFESSIONAL  PRINTS 

(Continued  from  Page  9) 

When  the  prints  are  used  for  display  they  should  be  shielded  from  the  direct 
rays  of  the  sun.    With  reasonable  care,  they  should  have  a  long  life. 

Kotavachrome  Professional  Prints  are  made  by  Eastman  by  the  Kodachrome 
process  in  the  si2;es  listed  below.  They  are  made  from  all  sizes  of  Kodachrome 
Professional  Film  transparencies  except  45  x  107  mm.,  6x13  cm.,  and  11x14 
inches.  The  maximum  enlargement  from  any  transparency  is  limited  to  six 
diameters.  If  cropping  is  desired,  the  proportion  should  be  clearly  indicated 
on  an  overlay  accompanying  the  transparency.  The  price  of  the  next  larger 
standard  si2;e  will  apply. 

Kodachrome  transparencies,  from  which  Kotavachrome  Professional  Prints  are  ordered, 
will  be  handled  with  great  care  while  in  our  possession.  If  the  transparencies  are  damaged 
or  lost  by  us  or  any  associate  company,  they  will  be  replaced  with  unexposed  Kodachrome 
film.  Except  for  such  replacement,  Kodachrome  transparencies  will  be  accepted  for  making 
prints  without  warranty,  guarantee  or  other  liabihty  of  any  kind.  The  dyes  used  in  Kotava' 
chrome  Professional  Prints,  like  other  dyes,  may,  in  time,  change.  These  prints,  therefore, 
will  not  be  replaced  or  otherwise  warranted  against  change  in  color. 

Eastman  Kodak  Company 

SIZES  AND  PRICES 


Additional'^ 

Additional* 

Size 

First  Print 

Prints 

Size 

First  Print 

Prints 

8x10** 

$12.00 

$   6.00 

18x22-- 

$39.00 

$22.50 

11x14** 

17.50 

9.50 

20x24t 

45.00 

27.00 

14x17** 

25.00 

14.00 

24x30t 

66.00 

40.00 

16x20t 

33.00 

18.50 

30x40tt 

90.00 

60.00 

* — From  the  same  transparency  as  the  first  print,  when  ordered  at  the  same  time. 
** — trimmed  size,  including  l/g'inch  black  border. 

t — trimmed  size,  including  J4'inch  black  border, 
ff- — no  black  border,  maximum  picture  area,  30"  x  39|/2". 
Prices  subject  to  change  without  notice. 

Order  through  HIRSCH  6?  KAYE 


H- 


Mr.  Brainerd,  owner  of  the  Art  From  the  State  of  Oregon,  we  weh 

Craft  Camera  Shop,  in  Grants  Pass,  comed  Mr.   and   Mrs.   Henry   Clay 

Oregon,  visited  us  a  few  days  ago.  Craig,  who  operate  the  Logan  Studio 

With  him  was  his  son,  the  owner  of  at  Marshfield,  Oregon.  Although  Mrs. 

the  Brainerd  Studio  &  Camera  Shop,  Craig  is  not  a  total  stranger  to  San 

in  Medford,  Oregon,  who  was  accom-  Francisco,  Mr.  Craig  enjoyed  his  first 

panied  by  his  bride.  visit  to  our  city. 

Mr.  and  Mrs.  Du  Pertius  of  Mer-  Kenneth   Kuroko   of   Sacramento 

ced  were  in  San  Francisco  for  a  few  called  on  us  during  one  of  his  infrc 

days'  rest  and  vacation.  quent  visits  to  our  city. 


[  THE  FOCUS  for  SEPTEMBER,  1941  ]                                   [11 
_ ^ 


THE  HEW  TAX  LAW  AND  YDU 

The  much-discussed  tax  plan  will  probably  be  effective  and  in  oper- 
ation by  the  time  you  receive  this  number  of  THE  FOCUS.  We  have 
held  over  the  publication  of  this  number  in  order  to  give  you  the  latest 
available  information  on  a  matter  so  vital  to  your  business.  With  special 
reference  to  the  photographic  industry,  it  appears  that  taxes  'will  be 
assessed  on  photographic  apparatus  defined  as: 

^^ Cameras  and  lenses;  unexposed  photographic  films   (in- 
cluding motion  picture  films,  but  not  including  X-Rxiy 
films) ;  photographic  plates  and  sensitized  paper,  photo- 
graphic apparatus  and  equipment;  and  any  apparatus  or 
equipment  designed  for  use  especially  for  the  taking  of 
photographs   or   motion   pictures,   or   in   the   developing, 
printing,  or  enlarging  of  photographs  or  motion  pictures  " 
The  10%  tax  will  be  paid  by  the  consumer.    The  actual  manner  of 
applying  or  invoicing  this  tax  may  vary  in  view^  of  the  hundreds  of 
sources  from  w^hich  we  obtain  our  supplies.    It  is  likely  that  after  a 
trial  and  error  method,  a  standardized  uniform  method  w^ill  be  found. 
We  hope  so. 


Master  Finishers  Meet 

PHOTO  finishers  and  dealers  in  and  around  Pittsburgh  are  getting  their 
heads  together  on  the  details  of  handHng  the  18th  annual  national  convene 
tion  of  the  Master  Photo  Finishers  of  America.  Wm.  Penn  Hotel  was  designated 
months  ago  as  the  headquarters  of  this  big  photo  meeting  and  exhibit  and  the 
dates  are  already  well  known  to  members  and  many  others  who  keep  track 
of  photo  doings. 

October  21'22'23'24  will  see  several  hundreds  of  leading  photo  finishers 
and  photo  dealers  gathered  into  a  businesslike  convention  to  study  the  new 
developments  in  the  business  of  finishing  amateurs'  pictures  and  helping  them 
get  real  fun  from  their  photographic  equipment.  Many  new  problems  confront 
the  industry  and  these  will  come  in  for  their  fair  share  of  time  and  attention. 

Whole  Industry  Invited 

Feeling  that  the  organization  desires  to  serve  the  whole  industry  in  as  many 
ways  as  possible,  the  Board  of  Directors  have  voted  to  extend  a  cordial  welcome 
and  invitation  to  every  photo  finisher  and  camera  shop  photo  dealer  to  attend 
the  Pittsburgh  convention.  This  privilege  will  be  extended  without  even  a 
registration  fee  being  charged,  but  is  confined  to  actual  photo  firms  and  does 
not  include  the  general  public.  Anyone  engaged  in  the  business  or  any  of 
their  employees  with  credentials  or  identification  will  be  admitted  to  the 
Manufacturers'  and  Jobbers'  Exhibits,  any  and  all  social  events,  and  at  least 
one  of  the  business  and  lecture  sessions. 


11*^ 


12} 


[  THE  FOCUS  for  SEPTEMBER,  1941  ] 


EXPERIENCE 


Photography  was  in  its  infancy  when  Mallinckrodt 
began  to  make  chemicals  especially  adapted  to 
photographic  use.  For  more  than  seventy  years 
laboratory  research  and  practical  experimenta- 
tion in  the  darkroom  have  combined  to  improve 
Mallinckrodt  photo-chemicals  to  keep  step  with 
every  advance  in  the  photographic  art. 

Today  there  are  more  than  95  Mallinckrodt  photo- 
graphic chemicals  to  supply  the  photographer's 
every  need.  Specify  Mallinckrodt  for  all  of  your 
chemical  requirements. 

MALLINCKRODT  CHEMICAL  WORKS  . . .  MALLINCKRODT  ST.,  ST.  LOUIS,  MO. 
74  GOLD  ST.,  NEW  YORK,  N.  Y.  •  CHICAGO  •  PHILADELPHIA  •  TORONTO  •  MONTREAL 


[THE  FOCUS  for  SEPTEMBER,  1941  }  [  13 
<■ 


Kodatrace 

(A  Non-Sensitized  Film  Tracing  Material) 

THIS  is  a  film  material  in  which  the  matte  surface  has  been  incorporated 
in  the  base  itself,  thus  making  it  highly  satisfactory  for  work  with  either 
pencil  or  ink.  The  base  is  tinted  a  very  light  blue  in  order  to  cut  down  strong 
reflections. 

It  will  normally  be  supplied  in  two  standard  rolls,  22  yards  in  length  and 
either  36  inches  or  42  inches  wide.  There  are  two  thicknesses,  the  standard 
being  .0045  inches,  and  heavy  .0075  inches. 

Every  user  of  engineering  drawing  paper  and  unsensiti2;ed  tracing  cloth  is 
a  prospect  for  Kodatrace,  and  you  should  contact  everyone  in  your  territory 
doing  drafting  work  and  acquaint  him  with  this  material. 

Standard  Heavy 

(.0045")  (.0075") 

22  yd.  X  36  in $13.35  $22.00 

22  yd.  X  42  in 15.50  25.65 


Printer  Price  Revised 

The  following  price  for  the  Eastman  Studio  Printer  Model  12  supersedes 
that  extended  on  page  9  of  the  Professional  Price  List. 

Tsfet  List 

Eastman  Studio  Printer  Model  12,  with  Adjustable 

Masking  Device,  electric  cord  and  plug $206.67       $310.00 

This  new  price  will  apply  to  all  orders  accepted  after  August  14.  Any 
printers  shipped  on  orders  received  before  that  date  will  be  billed  at  the  former 
price  of  net,  $166.67 — list,  $250.00.  Prices  on  accessories  for  this  printer 
remain  unchanged. 


Timer  Name  Changed 

The  Eastman  Interval  Timer  Model  B,  listed  on  page  33  of  the  Condensed 
Price  List  and  on  page  22  of  the  Professional  Price  List,  will  henceforth  be 
known  as  Kodak  Interval  Timer. 

This  new  timer  is  similar  in  all  respects  to  the  Eastman  Interval  Timer  Model 
B  except  that  the  face  of  the  timer  has  been  altered  somewhat  to  facilitate 
reading  in  the  darkroom.  It  will  be  supplied  at  the  same  net  and  list  prices 
as  the  previous  model. 


14  ]                                     [  THE  FOCUS  for  SEPTEMBER,   1941  ] 
4 _ 

No.  478  Snapshots-at-Night  Assortment 

Retail 
Contents:  List  Price 

6  rolls  XX127  Kodak  Super-XX  Film  @  30c $  1.80 

6  rolls  XX120  Kodak  Super-XX  Film  @  35c 2.10 

6  rolls  XX620  Kodak  Super-XX  Film  @  35c 2.10 

6  rolls  XXI 16  Kodak  Super-XX  Film  @  40c 2.40 

6  rolls  XX616  Kodak  Super-XX  Film  @  40c 2.40 

6  pairs  Kodak  Handy  Reflectors  and  6  Measures  @  20c 1.20 

6  rolls  V127  Kodak  Verichrome  Film  @  25c 1.50 

12  rolls  V120  Kodak  Verichrome  Film  @  30c 3.60 

12  rolls  V620  Kodak  Verichrome  Film  @  30c 3.60 

12  rolls  VI 16  Kodak  Verichrome  Film  @  35c 4.20 

12  rolls  V616  Kodak  Verichrome  Film  @  35c 4.20 


$29.10 

No.  479  Eastman  Christmas  Package 

Retail 
Contents  :  List  Price 

1  Target  Brownie  Six'20  $2.65 

1  Target  Brownie  Six'16  3.00 

2  Bullet  Cameras  @  $2.00  4.00 

1  Kodak  Duex  5.75 

1   Six'20  Buirs  Eye  2.75 

All  our  prices  are  subject  to  change  tiHthout  notice. 
Get  set — now — for  your  biggest  Fall  and  Christmas  business  in  the  Kodak 
Line.    Advertising  will  be  on  the  job  throughout  both  these  seasons. 
^ _ ^ 

T.  A.  Dry  Mounting  Press 

Custom  built  to  give  a  lifetime  of  Eye  appeal  to  add  to  the  attractive' 

satisfactory   service.     Excellent    engi'      ness  of  your  dark  room, 
neering    and    construction    in    every  Simple  and  easy  to  operate. 

^^^^,  .  .....     1  Light  .  .  .  portable.    Weighs  only 

Mounts  prints  up  to  11x14  inches      ^-^^^^^^      ^^^^^ 

on  standard    16x20'inch  mounts  m  .  m  •     .  ^    ^ 

.1      .     •      ^„^  Complete  with  large,  emcient  tack' 

any   position  on  the   mount,   in   one  .       .     ^      ,,      -ij-^ 

^-        T     ^         :^4.   :^  4.,,  ^  ^«^.-o  ing  iron  and  detailed  instructions, 
operation.  Larger  prints  in  two  opera'         & 

tions.    Smaller  prints,  of  course.  Priced  as  low  as  is  consistent  with 

Heavy  duty  hearing  element,  scien-  first-grade  materials  and  workmanship. 

tifically     designed,     assures    efficient,  Tac\ing  Iron,  a  fitting  accessory  to 

even  distribution  of  heat  to  all  parts  the   press,   is   made  of   solid   copper, 

of  the  pressure  plate.  heavily  chromium  plated;  it,  too,  is 

Automatic     time     switch     controls  equipped  with  six  feet  of  approved 

amount  of  heat  applied  to  the  pressure  cord.    The  balanced  element  prevents 

plate  ...  set  it  and  forget  it!   Positive  any  possibility  of  overheating,  main' 

and  safe  ...  it  works  while  you  do  taining  the  tacking  iron  at  the  proper 

other  work!  working  temperature. 

Guaranteed  to  do  a  perfect  job  of  >.r  j  i  o  ■*                           i>^A  an 

dry  mounting  ...  it  puts  the  print  ^^^^^  ^'^ ^^^'^^ 

there  to  STAY.  Terms  if  desired. 


[THE  FOCUS  for  SEPTEMBER,   1941  ] 


[H 


-^ 


Engravers  —Attention 

« 

FOR  the  use  of  photo  engravers  and  photo  hthographers  who  intend  to  make 
direct  screen  separation  negatives  on  stripping  film  we  are  now  offering 
Kodagraph  Process  Panchromatic  Stripping  Film  Antihalation. 

This  is  especially  valuable  in  photo  engraving  where  it  is  desired  to  make 
combinations  and  inserts  in  color  work.  The  emulsion  characteristics  are  very- 
similar  to  Kodagraph  Process  Panchromatic  Film,  while  the  thin  skin  and  tem- 
porary support  are  the  same  as  for  Kodalith  Transparent  Stripping  Film.  Prices 
are  as  follows: 

KoDAGR-APH  Process  Panchromatic  Stripping  Film  Antihalation 


Size* 

Two  Dozen 

5      X    7 

$  2.95 

8      xlO 

6.65 

8/2x11 

7.80 

10      xl2 

9.95 

11      xl4 

12.80 

12      xl7 

16.95 

12      xl8 

17.90 

14      xl7 

19.75 

16      x20 

26.45 

18      x22 

32.80 

20      x24 

39.70 

Yz  Gross 


Gross 

$  17.60 

39.70 

46.40 

59.55 

76.45 

101.20 

107.15 

$  59.05  

79.35  

98.25  

119.05  

Size  (Rolls) 

100  ft.  X  6  in $23.00 

100  ft.  X  91/2  in 35.85 

100  ft.  X  13  in 48.70 

100  ft.  X  19  in 70.70 

*Unlisted  sizes  up  to  14  x  17,  when  purchased  in  gross  lots  (and  over  14x17 
in  J/2'gross  lots),  are  billed  in  proportion  to  the  next  larger  Hsted  size  in  area. 
The  following  schedule  of  prices  for  Kodalith  Stripping  Film  Cement  is 
now  in  effect. 

Kodalith  Stripping  Film  Cement 

4  ounces   $  -3^ 

1  pint   60 

1  quart   1.00 


Harry  L.  Bernstein 

Mr.  Harry  L.  Bernstein,  49  years 
of  age.  Director  of  Sales  of  the  Wa' 
bash  Appliance  Corporation,  Brook' 
lyn,  N.  Y.,  passed  away  suddenly 
September  5th.  His  death  was  unex' 
pected  and  came  while  Mr.  Bernstein 
was  on  a  vacation  trip  at  Tampa,  Flor' 
ida.  He  leaves  his  widow,  two  daugh' 
ters  and  two  sons,  residing  in  Brook' 
lyn.  New  York. 


Univex  Film 

Effective  at  once  the  price  of  Uni' 
vex  film  is  13c  list  or  2  for  25c. 

Dealers  will  find  it  to  their  advan' 
tage  to  order  in  quantities  of  48  rolls, 
in  order  ^to  obtain  the  lowest  resale 
price,  although  the  difference  in  price 
between  minimum  orders  and  orders 
for  48  is  only  three'quarters  of  a  cent 
a  roll. 


16} 


[THE  FOCUS  for  SEPTEMBER,   1941  ] 


!§iuisisiiiaii  Mounts; 


Creation  Coated  Duplex  Cover  and  Insert  Stock — 

Serrated   Edge   Underlay — Slip-in  Style — 

Gray  and  Neutral  Shades 

Strikingly  modern  in  stock  and  design,  most  at- 
tractively framing  photographs,  aptly  describes  the 
Kelvin  easel.  In  oversized  dimensions  throughout  all 
the  sizes  in  which  it  is  made,  it  is  a  style  which  once 
seen,  will  demand  instant  attention  and  produce  cus- 
tomer demand  for  additional  pictures. 

Kelsey  is  the  Kelvin  Style  in  2-pIece  Gray  only 

List  Price 
Print  Size  Outside  Size  per  1 00 

3x4  4^x  6^  $   6.75 

3x5  53/8X  754  8.50 

4x6  61/8X  9  10.00 

5x7  7I/8XIOI4  11.50 

8x10  10     X13I/2  19.50 

10x8  121/2x11  20.00 

KELSEY 
3x4  4%x  6%  $    5.00 

3x5  P/sx   75/8  6.2  5 

4x6  6'/8X  9  8.00 

5x7  ^  71/8x101/8  ^  9.00 

Boxed  in  lOO's  in  3x4  size — Boxed  in  50's,  3x5,  4x6 
and  5x7 — Boxed  in  25's,  8x10  and   10x8. 
Sample  on  receipt  of  List  Price 


falcon  ^oicii 


er 

Crash  Patterned  White  Rag  Stock — Slip-In  Style — Deckled  Cover  and  Insert 

This  folder  gives  an  impression  of  greater  worth  than  the  modest  prices  would  indicate. 
A  pleasing  shaded  tint  in  a  double  plate  sink,  on  the  insert  around  the  opening,  lends  an 
artistic  appearance  to  your  portraits. 


r" 


V- 


i 

1 

• 
1 

B 

Price 

Size 

Outside  Size 

per  100 

3     X  4 

5     X  7 

$    6.25 

3     X   5 

51/2X  8 

7.25 

4x6 

7       X105/8 

10.00 

5     X  7 

8     xU^ 

11.00 

7x5  Group 

9/8X    8/8 

11.50 

6/2X  8/2 

914x121/2 

13.75 

8     xlO 

10^x14 

16.00 

0x8  Group 

13       X115/8 

16.00 

Boxed  in   lOO's 

,   3x4,  3x5,  4x6, 

5x7 

Boxed  in  50 

s — All  larger  sizes 

Samples  on  receipt  of  List  Price 

Manufactured   by  A.  SUSSMAN  &  CO.,   Philadelphia 

HIRSCH  &  KAYE 

Distributors 

^^Sussfnan    Mounts    Are    Parafnount^^ 


[  THE  FOCUS  for  SEPTEMBER,  1941  } 


[17 


Suisisiiiaii  Mounts 


^atmaae  ^jrolcii 


9 


erd 


Beauticoat  Duplex  Cover  Stock  White   or   Buff  Antique   Stock   Insert 

Buff  or  White  Shades  Deckle-Edge  Cover 


Slip-in   Style 


The  outer  surface  of  the  cover  is  coated  in  a  new  fashion,  the  inside  surface  being  rough 
antique  to  correspond  with  the  antique  insert  stock.  A  platinum  ink  design  on  the  cover 
enhances  its  attractiveness.  The  insert  design,  a  double  line  effect,  pleasingly  frames  your 
portraits.  The  insert  design  also  features  a  plate 
sinking  to  lend  it  further  distinction. 

Price 
per  100 

$    6.75 

7.75 
9.50 

11.00 
11.50 
14.25 
16.75 

10     X  8  Group      n      xll'/s  16.75 

*ln  stock.   Other  sizes   to   order. 

Boxed  in  lOO's — 3x4,  3x5  and  4x6 
50's  all  other  sizes. 


Print  Size 

Outside  Size 

3      X  4 

5     x  7 

*3     X   5 

5'/2X  8 

*4     X  6 

6/2X  9% 

*5     X  7 

7^/4x10 

7x5   Group 

9%x  SVs 

6'/2X  SYz 

9>/4Xl2/2 

8     xlO 

10'/4xl4 

i 

^^^^^^^ 

i 

^arao  C^a6el6 


•fO 


Silver  and  Black  Design  Gray  Shade  Only 

Slip-in   Style 


Coated   Duplex  Cover  Stock,  Coated   Insert  Stock 
Serrated    Edge   Underlay 

A  distinctive  easel  in  modern  design,  typical  of  Sussman 
leadership  in  the  Mounting  field.  It's  moderately  priced 
and  the  sizes  will  take  care  of  all  principal  requirements 
for  the  easel  style. 

Price 
Print  Size  Outside  Size  per  100 

4%x  6%  $   7.00 

4%x   6%  7.00 

VAx  8%  9.00 

6y4X   9'/2  10.25 

8%x   lYs  12.50 

9'/2xl2'/2  16.50 

10      XI3/2  19.50 

llYzxll  20.00 


3 
*3 
*4 
*5 

7 


X  4 

X   5 

X  6 

X  7 

X   5 
6'/2X  SYz 
8     xlO 
10     X  8  Group 


Group 


''In  stoc\.   Other  sizes   to   order. 

Boxed  in   lOO's — 3x4  and   3x5 

Boxed  in  50's — 4x6,  5x7  and  7x5  gr. 

Boxed  in  2  5's— 6'/2x8l/2,  8x10  and  10x8  gr. 


Manufactured   by  A.  SUSSMAN  &  CO.,   Philadelphia 

HIRSCH  &  KAYE 

Distributors 

^  ^  S  u  s  s  m  a  n    Mounts    Are    Paramount^^ 


18] 


[  THE  FOCUS  for  SEPTEMBER,  1941  } 


-4- 


The  Craflex  Flash  Synchronizer 


The  Product:  A  truly  dependable 
synchroni2;er  for  all  standard  flash 
lamps,  usable  with  ordinary  flashlight 
cells  and  maintaining  synchronism 
under  wide  variations  in  battery  con' 
dition. 

Features  :  General 

Designed  for  Supermatic  and  simi'^ 
lar  between'thc'lens   shutters. 
Permanent  mounting  of  release  on 
Anniversary  Speed  Graphics. 
Rugged  construction. 
Pleasing  design. 

Electrical  System 

Balanced  electro^mechanical  system. 
Precision  manufacture  and  ex' 
tremely  smooth  operation  of  all 
moving  parts. 

Inertia'type,  solenoid  '  operated  rc' 
lease  allowing  wide  fluctuations  in 
battery  strength  without  effect  on 
accuracy  of  synchroni2;ation. 

Battery  Case 

Reversible  for  mounting  on  either 

side  of  camera,  adjustable  vertically, 

and  rotatable. 

Easily   opened   for  the   infrequent 

change  of  cells. 

Quick-acting,    lever-operated    cam' 

lock  for  rigid  attachment  to  camera. 

Built'in  focusing  spotlight. 

Parallel  outlets   for  multiple  '  flash 

(2  for  connecting  cord  and   1   for 

standard  household  plug). 

Series   outlet   for   focal'plane   syn' 

chroni2;ation  or  remote 'control,  com' 

bined  with  a  safety  switch. 

Silver  contacts  in  all  important  con- 

nections. 

Reflectors 

7",    adjustable,    for    medium  '  base 

lamps. 

5",    for    miniature    bayonet '  base 

lamps. 

Both  self 'Centering  and  self'locking, 

with  ejectors  for  hot  lamps. 

Accessories 

17''  and  36"  release  connecting' 
cords. 


Focal'plane  connecting'cord. 
RemotC'Control  with  15 'foot  cord. 
The  Price:  Graflex  Flash  Synchro- 
nizer, including  battery  case,  reflec 
tor,  solenoid  release  and  connecting 
cord: 

No.  25  and  No.  27  (2'cell  si^es) 

$28.50 

No.  35  and  No.  37  (3'cell  si2;es) 

$29.50 

Graflex  Flashing  Units  (for  focal  plane 
use)  : 

No.  25F  6?  No.  27  F  (2'cell  si^es) 

$18.50 

No.  35F  6?  No.  37F  (3'cell  sizes) 

$19.50 

The  solenoid  release  is  so  compact 
that  its  mounting  on  the  lens'boards 
of  the  3J/4  X  4J/4  and  4x5  Anniver' 
sary  Speed  Graphics  is  permanent,  and 
it  is  only  necessary  to  detach  the  con' 
necting  cord  from  the  release  when 
the  camera  is  to  be  closed.  There  are 
special  mounts  for  other  models  and 
si2;es  of  Speed  Graphic  cameras  that 
make  it  instantly  detachable.  The 
handsome  battery  case  has  a  new  type 
of  lever'operated  clamp  that  locks  it 
on  the  camera  instantly  and  so  firmly 
that  it  can  safely  be  used  as  a  carrying 
handle.  The  battery  case  is  adjustable 
vertically  within  a  range  of  2!/2",  and 
may  be  rotated  in  its  mount  for  at' 
tachment  to  either  side  of  the  camera. 
A  short  turn  frees  the  lower  section 
for  the  infrequent  replacement  of  cells. 

The  slidc'Switch  of  the  focusing 
spotlight  is  conveniently  located  next 
to  the  main  switch,  under  the  thumb. 
This  spotlight  has  three  functions : 

(1)  it  projects  a  spot  of  light  for 
easy  focusing  in  the  dark; 

(2)  it  helps  in  the  use  of  viewfinder 
at  night;  and 

(3)  its  brightness  indicates  the  ap' 
proximate  condition  of  the  cells. 

Delivery  scheduled  for  September. 


[THE  FOCUS  for  SEPTEMBER,   1941  }                                      [  19 
-^ ■ -ir- 

Full  Color  Prints  From  35  mm.  and 

Bantam  Size  Kodachrome 

Transparencies 

T7^  ODAK  Minicolor  Prints  are  enlarged  from  either  35  mm.  or  Bantam  size 
-*-^  Kodachrome  transparencies  by  a  standardized  process  in  the  Kodak  Lab- 
oratories in  Rochester.  They  are  made  only  from  Kodachromes  in  2  x  2'inch 
mounts  with  the  standard  central  openings.  Enlargements  are  available  in 
two  sizes.  The  ''2X''  size  is  about  2J/4  x  3]/^  inches.  On  these  the  corners  are 
rounded  and  there  are  no  margins.  The  larger  size  '''5X"  affords  a  print 
5%  X  7  4/5  inches,  and  prints  are  returned  in  mounts — for  horizontals 
8%  X  IOJ/4  inches  and  for  verticals  8%  x  11  9/16  inches;  the  picture  opening, 
or  area,  measuring  5  x  V/2  inches. 

The  quality  of  the  Minicolor  print  naturally  depends  on  the  quality  of  the 
Kodachrome  transparency  from  which  it  is  made.  A  good,  properly  exposed 
transparency  which  will  project  well,  should  yield  a  good  color  print.  Kodak 
Minicolor  Prints  contain  dyes  which,  in  common  with  those  used  in  printers' 
inks  and  artists'  paints,  and  other  similar  materials,  may,  in  time,  according 
to  the  Eastman  Kodak  Company,  change.  These  prints,  therefore,  will  not  be 
replaced  or  otherwise  warranted  against  any  change  in  color.  The  dyes  used 
in  Kodak  Minicolor  Prints  are  stated  by  Eastman  Kodak  Company  to  be  as 
stable  as  possible  consistent  with  their  other  requirements.  It  is  important 
that  the  prints  should  not  be  exposed  for  long  to  direct  sunlight.  When  they 
are  used  for  display  they  should  be  shielded  from  the  direct  rays  of  the  sun. 

The  ''feeP'  of  a  Kodak  Minicolor  Print,  particularly  in  the  smaller  size,  is 
that  of  an  unusually  fine  playing  card,  strong,  attractive,  and  resilient.  The 
print  support,  or  base,  however,  is  not  paper  or  card,  but  pigmented  cellulose 
acetate. 

The  smaller  size  will  make  attractive  miniatures  for  use  in  desk  frames.  A 
Minicolor  section  can  be  created  for  a  photographic  album  or  they  may  be 
mounted  on  personal  Christmas  or  greeting  cards.  For  those  who  like  to  show 
friends,  here  and  there,  examples  of  their  skill  in  color  photography,  the  ''2X'' 
Minicolor  prints  fit  nicely  into  pocket  billfolds  or  memo  books.  For  protection 
Minicolor  prints  are  doubly  varnished. 

Just  as  many  uses  will  be  found  for  the  larger  "5X''  prints,  but  one  immedi' 
ately  sees  that  they  will  be  a  means  of  beautifying  the  home  when  framed  and 
hung,  or  used  in  easel-type  mountings. 

The  ''2X'\  2J/4  x  3!/4'inch  Minicolor  prints  are  75  cents  each,  and  the  larger 
''5X"  size,  $3.50,  including  mounts. 

Kodak  Minicolor  Prints  will  be  available  through  Hirsch  6?  Kaye. 


20  ]                                    [  THE  FOCUS  for  SEPTEMBER,  1941  ] 
^ 

The  Status  of  Wholesale  Orders 

THE  photographic  industry  has  expanded  during  the  past  six  years  at  a 
rate  which  is  probably  more  rapid  and  more  extensive  than  any  other  line. 
While  a  good  stock  a  few  years  ago  would  be  numbered  by  a  few  hundred 
items,  there  are  thousands  of  items  available  today.  There  is  much  duplication 
in  equipment  and  accessories  of  any  common  nature.  The  result  is  that  camera 
store  owners  no  longer  group  their  requirements  of  various  nature,  but  send 
numerous  orders  as  fast  as  their  need  becomes  evident.  The  result  to  us  has 
been  a  steadily  increasing  number  of  transactions  to  be  handled  each  day  with 
a  corresponding  lower  invoice  value  for  these  transactions. 

In  order  to  be  able  to  continue  to  extend  wholesale  discounts  in  the  face  of 
this  condition  and  other  conditions  with  which  we  are  all  familiar,  we  find  it 
necessary  to  establish  a  minimum  for  so'called  wholesale  orders.  We  further 
find  that  on  a  minimum  order  of  $3.00  net,  we  just  break  even  in  handling 
costs  and  even  then  such  orders  are  handled  without  profit. 

Hereafter,  orders  received  from  camera  store  owners  for  less  than 
$3.00  net,  will  be  billed  at  list  price  without  discount  and  promptly 
filled  according  to  market  conditions  or,  if  we  were  so  instructed,  will 
hold  these  less  than  minimum  orders  until  additional  items  were  speci- 
fied to  attain  the  minimum  amount.  In  that  event,  regular  Ts^holesale 
(resale)   prices  w^ill  prevail. 

There  are  so  many  items  of  popular  nature  that  can  be  included  that  once 
the  situation  is  understood,  our  customers  will  be  able  easily  to  quaHfy  for 
wholesale  prices  quoted  on  minimum  orders.  The  advantage  to  our  customer 
is  that  at  the  end  of  the  month  there  will  be  fewer  invoices  and  bookkeeping 
entries  for  him  to  handle  in  addition  to  a  further  economy  in  transportation. 

This  ruling  does  not  apply  to  orders  received  from  photo  finishers,  or  commer- 
cial or  portrait  photographers  for  their  own  use.  We  further  mention  that 
"padding"  orders  with  items  which  have  been  unavailable  for  some  time  and 
not  readily  available  in  the  near  future  will  not  be  considered  as  part  of  a 
minimum  order.   The  justice  of  the  exception  will  be  obvious. 

HiRSCH  &  Kaye. 


-H 


K 


ODAGRAPH    CONTRAST    PROCESS    ORTHO    PLATES    ANTI- 

HALATION    are    new    plates    which    have    characteristics    similar    to 

Eastman  Contrast  Process  Plates,  which  they  replace.  However,  they  differ 
from  the  former  type  in  that  they  are  Orthochromatic  instead  of  Blue  Sensitive. 

They  give  sharper  halftone  dots  and  make  fine-line  negatives;  in  dot  etching, 
a  harder  and  denser  small  shadow  dot  can  be  obtained;  and  they  are  consid- 
erably faster.  They  will  be  supplied  in  the  same  si^es  and  at  the  same  prices  as 
Eastman  Contrast  Process  Plates  Antihalation  listed  in  the  Graphic  Arts 
Price  List. 

These  new  plates  replace  Eastman  Contrast  Process  Plates,  which  are  hereby 
discontinued. 


[  THE  FOCUS  for  SEPTEMBER,  1941  }  [  21 


Eastman  Industrial  No-Screen 
X-Ray  Film 

(Code  5135) 

Eastman  Fine-Grain  X-Ray  Film 

(Code  5141) 


EASTMAN  INDUSTRIAL  NO-SCREEN  X-RAY  FILM  is  coated  with 
an  emulsion  of  the  highest  possible  sensitivity  and  is  designed  for  use  with- 
out calcium  tungstate  intensifying  screens,  although  lead  foil  screens  may  be 
used  to  radiograph  steel  up  to  IJ/2  inches  in  thickness  at  200  Kv.P.  and  up  to 
3  inches  in  thickness  at  400  Kv.P.  The  radiographs  obtained  by  this  method 
are  considerably  sharper  than  those  obtained  with  calcium  tungstate  screens, 
and  the  increased  sensitivity  of  the  new  film  enables  direct  radiographs  to  be 
made  with  a  minimum  increase  in  exposure.  This  film  is  recommended  for 
gamma  radiography  (radium),  where  its  high  sensitivity  (it  is  approximately 
three  times  as  fast  to  gamma  rays  as  the  regular  EASTMAN  NO-SCREEN 
X-RAY  FILM,  code  5133)  and  contrast  are  of  utmost  importance. 

EASTMAN  FINE-GRAIN  X-RAY  FILM,  as  its  name  indicates,  is  a 
very  fine-grain  film  intended  for  industrial  radiography,  where  grain  size  must 
be  at  a  minimum  consistent  with  reasonable  speed.  It  is  particularly  suitable 
for  radiography  of  aluminum  alloy  castings,  recording  inter-crystalline  porosity, 
x-ray  crystallography,  and  for  all  work  where  fine  detail  must  be  recorded. 
Its  sensitivity  is  approximately  one-sixth  that  of  the  regular  EASTMAN  NO- 
SCREEN  X-RAY  FILM  (code  5133),  and  it  is  not  intended  for  use  with 
calcium  tungstate  intensifying  screens,  as  the  fine-grain  advantages  of  the  film 
would  then  be  lost.  It  may,  however,  be  used  with  lead  foil  screens. 

EASTMAN  INDUSTRIAL  NO-SCREEN  X-RAY  FILM  (code  5135) 
and  EASTMAN  FINE-GRAIN  X-RAY  FILM  (code  5141)  will  be  furnished 
in  all  standard  industrial  sizes,  as  well  as  in  all  standard  medical  sizes  listed  in 
the  Price  List  of  Eastman  X-ray  Materials,  at  the  same  prices  as  EASTMAN 
BLUE  BRAND  ULTRA-SPEED  X-RAY  FILM. 

Since  these  new  films  are  designed  to  produce  the  best  results  at  the  high 
kilovoltages  generally  employed  in  industrial  radiography,  they  are  not  recom- 
mended for  medical  use.  The  rapidly  increasing  use  of  radiography  for  the 
non-destructive  testing  of  opaque  materials  and  assemblies  has  led  to  a  need 
for  sensitive  materials  made  specifically  for  industrial  as  opposed  to  medical 
radiography. 

Distributed  by  HIRSCH  cs?  KAYE 


-^ 


11  ] 


[THE  FOCUS  jor  SEPTEMBER,  1941  ] 


Thank  You,  Mr.  Nelson 

We  are  indebted  to  Arthur  T^elson,  Reedley,  for  the  following 
contribution   to  The   Focus.    Mr.   T^elson   writes  as  follows: 

Commercial  photography  has  been  our  most  profitable  division. 
We  have  used  the  enclosed  mimeograph  form  to  advantage  for  a 
number  of  years.  The  portion  indicated  ''A''  is  filled  out  at  the 
time  the  telephone  or  personal  contact  is  made.  ''B''  is  filled  out 
as  the  order  progresses.  We  find  the  ''A''  section  gives  the  camera^ 
man  a  more  intelligent  idea  of  what  is  expected,  where  to  go,  what 
to  do  and  when.  Perhaps  some  other  struggHng  brother  photogra- 
pher will  find  something  of  value  in  this  idea. 


This  is:  Thone 

Date  1941. 

Reedley   |   Orange  Cove   |    Dmuba    |   Orosi   |    Kingsburg   |    Selma   \    Sanger 


Name: 
Address : 

Subject : 

Location 

Size: 


Mileage Mi. 

(who  is  to  be  responsible  for  bill)  He  transports  you. 


7 

T 

i     A.M. 

m 

e 

?     P.M. 


Exterior? 


Interior? 


Flash' 
light? 


p.c. 


How  Quick? 


4x5 


5x7  6'/2x8i/2 

Unmounted? 
48  or  24  hours. 


8x10  11x14 

Mounted? 

Sun.    Hoi. 
or  O.  T.? 

First  View  will  cost  $  Additional  Prints  c  each 

Camera  chg.  $  payable  in  advance;  SUR.  of  NEG.  $  addit'l. 

How  long  will  it  take?  Vz  hour  or  longer? 

Color  Filters  required? 

Group  I  Wedding  |  Funeral  ]  House  |  Plant  |  Machy.  |  Accident  1  Animals 


[  THE  FOCUS  for  SEPTEMBER,   1941  } 


[  23 


Est.  1919 


Date: 


Name 


^B^ 


EST  I  MAT  E   TAG 

Commercial  Photo  Shop 
Nelson  Studio 
Reedley,  Calif. 


'Phones: 
Of.  1462 
Res.  85' Y 


5x7 

For  making  1st  Photo  size  61/2x81/2       .       .       .  $ 

8x10 

Additional  Views  @  $  ea.       .  $ 

Additional  Prints  @  c  ea.       .  $ 

Mileage Miles  @  10c  per  mile       .       .  $ 

Artificial  Light  Bulbs  @  c      .       .  $ 

Retouching,  Etching,  Blocking       .       .       .       .  $ 

Lettering,  Enlarging,  Toning $ 

Coloring,  Hinging,  Backing $ 

Mounting,  Framing $ 

Use  of  Color  or  Polarizing  Screens       ...  $ 

Service  charge  for  completed  work  within  24  hours  $ 

Service  charge,  Sunday  work,  holidays,  or  after 

7  p.m $ 

Surrender  of  Negatives $ 

(I/2  charge  for  making  negs.)        .       .       .  $ 

Additional  time  beyond  I/2  hour  allotted 

each  negative $ 


Total 
Plus  3%  Sales  Tax       .       .       .       . 

Less  Camera  Chg.  Payable  in  Advance 

Balance  Due 


$ 
$ 


(Note:   Both  forms  are  contained  on  one  sheet  of  8x1 1  paper.) 


^^^  ^J^otlduii  S^ipeclcitiu  •  .  . 


^HP' 


^ 


CHRISTMAS  FOLDER 

(For  3x4  Prints) 

Include  this  style  when  planning  your  Christmas  sales  campaign 
for  the  portrait  business  from  the  soldiers,  their  families  and  friends. 

'Now  available  through  your  stoc\house. 


EASTMAN  KODAK  COMPANY 


Taprell  Loomis  Division 


Chicago,  Illinois 


[THE  FOCUS  for  SEPTEMBER,   1941  } 


f  25 


Jerry's    Comer 


I  was  waiting  for  a  street  car  when 
I  saw  a  lot  of  magazines  on  a  rack 
in  front  of  a  store.  There  were  all 
kinds,  and  as  I  looked  at  the  titles  I 
found  I  was  reading  a  story. 

I  think  it  was  on  a  'Triday.''  The 
''Architect  and  Engineer"  was  su- 
pervising the  "Popular  Mechanics," 
who  were  driving  the  ''Saturday  Eve- 
NING  Post"  for  the  foundation  of  the 
"House  Beautiful."  It  is  consid- 
ered "Smart"  to  do  "Good  House- 
keeping" in  the  "Better  Homes  and 
Gardens,"  in  "Town  and  Coun- 
try" "House  and  Gardens."  With 
all  that,  there  should  be  "Cosmopoli- 
tan" air  about  the  place. 

Nearby  were  some  "Country 
Gentlemen,"  "Who"  had  been 
reading  in  "McCalls"  or  the 
"Screen  Album"  about  the  "Screen 
Romances"  of  the  "Movie  Stars" 
in  "ScREENLAND."  So  they  thought 
they'd  like  to  have  some  "Film  Fun" 
and  "Modern  Romances."  And  who 
should  come  along,  but  a  certain 
"Mademoiselle,"  who  was  tired  of 
staying  with  "The  Women"  of  "The 
Family  Circle,"  who  were  busy  read- 
ing "Esquire."  She  wanted  "Life" 
without  "Physical  Culture."  Her 
father  was  an  "Argonaut,"  who  had 
made  his  money  in  the  "Colliers"  of 
Wales,  where  he  had  a  title  like  a 
"Coronet,"  or  something.  He  came 
to  "The  Coast"  because  a  "Nation" 
in  "Asia"  was  on  the  "Spot,"  which 
made  his  "Business  Week."  Day 
after  day,  was  the  "News  Week," 
but  he  had  planned  for  the  "Future." 
His  investments  were  not  just  "Na- 
tional Geographic"  but  world  wide. 
His  Russian  business  was  entered  in 
the  "Red  Book."  Now  he  has  his 
"Motor"  and  "Yachting"  and  can 
enjoy  "San  Francisco  Life." 


Anyhow,  they  gave  one  "Look"  and 
decided  she  had  "It."  Not  that  they 
would  take  "Liberty"  with  her  at  any 
"Time,"  but  she  had  "Youth"  and 
"Glamour.'  She  probably  went  to 
the  "Movies"  and  knew  something 
about  "Screen  Life"  in  "Holly- 
wood." One  of  the  men  said.  In 
your  "Western  Shorts"  which  I  see 
you  "Pic"  at  "Harper's  Bazaar," 
which  is  the  "VoGUE,"  "Your 
Charm"  is  your  "Fortune."  "Out- 
door Life"  seems  to  "Click"  with 
"You." 

At  first  she  wanted  to  "Laff"  at 
these  "Famous  Funnies,"  but  know- 
ing she'd  find  no  "True  Confes- 
sions" in  the  "Bride's  Magazine," 
or  "Ladies'  Home  Journal,"  or  any 
"American  Book,"  she  decided  to 
have  some  "Film  Fun," 

Now  one  of  these  men  was  a  "True 
Detective"  and  a  "Screen  Guide." 
Besides  his  "Police  Gazette,"  he 
usually  carried  a  "Savage"  rifle,  in 
true  "Western"  style.  This  time  he 
had  a  "Camera,"  I  think  the  "US 
Camera,"  because  he  was  up  on  his 
"Photo  Technique"  and  "Popular 
Photography."  So  he  suggested  they 
make  a  "Motion  Picture"  of  "Movie 
Life,"  with  a  "Movie  Story"  for  the 
"Silver  Screen."  At  this  suggestion, 
she  was  so  excited  her  heart  almost 
stopped  at  the  "Downbeat,"  but  soon 
was  as  regular  as  a  "Metronome." 
They  found  their  story  in  the  "Radio 
Album"  and  for  make-up  they  used 
the  "Radio  Mirror." 

Now  I  hope  my  "Reader's  Digest" 
this. 

Jerry. 


-5- 


26] 


[THE  FOCUS  for  SEPTEMBER,  1941  ] 


-^ 


A.  K.  DILDILIAN 

Complete  Art  and 

l^egative  Alteration 

Service 

339  Noriega  St.         San  Francisco 

OVERLAND  6820 


-H 


Photographers 

Write  for  1939  Catalog  and  price 
list,  genuine  oil  portraits — pastels,  or 
rebuilt  damaged  portraits. 

Convex  glass  and  portrait  frames. 

VICTOR  PORTRAIT  COMPANY 
752  '  13th  Street,  Oakland,  Calif. 


FOR  SALE 

Southern    California    studio    in 
city  of   12,000,   serving   70,000. 
For  sale  only  because  of  death 
of  owner. 
Box  2457  The  Focus 


-^ 


FOR  SALE 

Old  established  studio  in  county  seat, 
heart  of  orange  belt,  home  of  National 
Orange  Show,  Santa  Fe  shops,  fine 
schools  and  college.  On  account  of 
old  age  and  poor  health  will  sacrifice 
for  $600.00  cash. 


STERLING  TANK  OUTFITS 

SAVE  overhead  and  operating  expense. 

That  apelU  PROFITS  FOR  YOU. 

Amateur  Finishing  Outfits,  for  Roll  Film  and 

Circuit  Work. 

Large  Daily  Output.        Low  Cost.        Low  Upkeep. 

Made  of  finest  PORCELAIN  Triplccoated  Enamel. 

STERLING  PHOTO  MFG.  CO. 

BEAVER  FALLS,  PA. 


Asl{  your 
Dealer  for 
prompt 
jhipment 
or  write  us 


2  SIZES 
12,  19 
gallons 


Water' 

Jacket 

and  2  Tanks 

with 

circulating 

water  for 

temperature 

regulation. 


COMPLETE 
COMPACT 
DURABLE 

EFFICIENT 

The  best 
by  test. 


-^ 


Box  2456 


The  Focus 


STUDIO  for  SALE 

Well   equipped   for   commercial   and 

portrait  work.  Owner  will  sell  because 

of  military  service.   Price  open  to  nc 

gotiation. 

Box  No.  2455  The  Focus 


Paper  Safe 

The  original  announcement  of  the 
Paper  Safe  brought  many  responses, 
and  from  the  number  of  safes  sold, 
we  were  convinced  that  many  pho- 
tographers have  ordered  this  useful 
accessory.  We  again  remind  our  read' 
ers  that  the  Paper  Safe  is  large 
enough  to  contain  8  x  10  paper  and 
it  is  most  convenient  in  use.  The  price 
is  only  50c. 


[  THE  FOCUS  for  SEPTEMBER,   1941  ] 


[  27 


Bargain  Lenses  for  the  Photographer 

(Offered  subject  to  prior  sale) 

Please  mention  the  Bargain  Page  when  ordering. 
Description  and  illustration  of  any  article  gladly  sent  on  request. 


Cooke    Wide    Angle    Primoplane 
Lens,  in  barrel,  4",  F6.5. 

Bargain  Price  $27.50 

Gundlach   Ultrastigmat,  in   bar' 
rel,  2",  F1.9. 

Bargain  Price  $15.00 

Ansco     Anastigmat     in     Optimo 
shutter,   lYz",   F6.3. 

Bargain  Price  $10.50 

Carl    Zeiss    Tessar,    in    Compur 
shutter,  3",  F4.5. 

Bargain  Price  $26.50 

Hugo     Meyer     Kinoplasmat,     in 

barrel,  2",  Fl.5. 

Bargain  Price  $45.00 

Graf    Variable    Anastigmat,    in 

barrel  S]//\  9y/\  F3.8  and  F4.5. 

Bargain  Price  $49.50 

Goerz   Dagor,  Acme  shutter,    5", 
F6.8. 

Bargain  Price  $41.50 

Kodak    Anastigmat,    ball-bearing 
shutter,  65/8",  F7.7. 

Bargain  Price  $7.50 

B.   &  L.  Wide  Angle  Protar,  in 

barrel,  cover  4!/4x6]/2. 

Bargain  Price  $17.50 

Wollensak  Velostigmat,  in  barrel, 
r\  F6.3. 

Bargain  Price  $13.50 


Barre  Rapid  Portrait,  F5 — 5"  to 

6",  in  barrel. 

Bargain  Price  $4.95 

10"  Darlot  Lens,  in  barrel. 
Bargain  Price  $4.95 

5x7  Wollensak  Series  A  Portrait 
F5    Studio  Shutter. 

Bargain  Price  $12.95 

25"  F6.3  "Barrel"  Voightlander, 

1 — water  house  stop. 

Bargain  Price  $12.95 

6!/2x8!/2      Cephaloscope,      11  Ka", 
F5,  in  barrel. 

Bargain  Price  $9.95 

Carl     Zeiss     Protar,     in     barrel, 
11  c/m,  F18;  wide  angle  lens. 
Bargain  Price  $27.00 

Steinheil   Orthostigmat   Lens,   in 

barrel,  11",  F6.8. 

Bargain  Price  $75.00 

Taylor  Hobson  Cooke,  in  barrel, 
6!/2",  F2.5. 

Bargain  Price  $82.50 

Taylor  Hobson   Cooke   Anastig- 
mat, in  barrel,  6J4'',  F3.5. 

Bargain  Price  $47.50 

Bausch    &   Lomb    Plastigmat,   in 
Betax  shutter,   5x7,  F6.3. 

Bargain  Price  $15.50 

Bausch    &    Lomb    Ic    Tessar,    in 
Ilex  Universal  shutter,  2J/4X3J/4,  F4.5. 
Bargain  Price  $19.50 


28  1 


[  THE  FOCUS  for  SEPTEMBER,  1941  ] 


Bar| 

-^ 

Mergon    Cold    Enlarging    Light. 

Needs  no  condensers.  For  use  with 
6j/2  X  8J/2  negatives  or  smaller. 

Bargain  Price  $16.50 

5x7  Graflex  Film  Magazine  in 
fine  condition. 

Bargain  Price  $14.50 

Eastman  Studio  Scale,  like  new. 
Bargain  Price  $3.25 

Pako  A  Printer  with  foot  pedal 
and  paper  cabinet.    Fine  condition. 

Bargain  Price  $72.00 

25/2''  Pola  Screen,  Type  I,  with 
screen  holder  and  lens  hood.  Like  new. 

Bargain  Price  $12.50 

Elkay  Water  Filter,  fits  the  faucet. 
Bargain  Price  $2.50 

Kodascope,  8  mm.  Model  50,  uses 
3 00' watt  lamp  in  case.  Fine  condition. 

Bargain  Price  $27.50 

BARGAIN  MAILERS 

We  oflFer  the  following  assortment 
of  Handy  Safety  Mailers  at  the  un' 
usually  low  price  of  one  cent  each. 
These  are  single  thickness,  corrugated 
board  mailers  which  are  not  acceptable 
by  the  post  office  department  for  mail' 
ing  photographs.  They  are  acceptable 
for  mailing  souvenir  postcards  and 
prints  and  all  forms  of  printing.  We 
offer  them  for  these  purposes  and  as 
backing  for  frames  or  for  over  the 
counter  delivery  purposes. 
123....  4I/2X  7  136....  7J/2X  9/2 

137....  7l4xll!4  234....  51/2x11/2 
The  low  price  of  ONE  CENT  EACH 
is  quoted  on  orders  for  minimum 
quantities  of  one  hundred,  which  may 
be  assorted  as  to  size. 

Century  No.  2  Sliding  Ground 
Glass  Carriage  with  one  8x10  back 
and  one  5x7  back.   Like  new. 

Bargain  Price  $49.50 


.aims 

^ 

Sunray  No.  40  Studio  Lamp,  dc 

signed  for  2  No.  4  flood  bulbs  or  two 
1,000'watt  T  20  lamps.  Has  high,  low, 
and  medium  selective  switch,  diffusion 
screen  and  side  wings.  Mounted  stand 
can  be  elevated  to  10  feet. 

Bargain  Price $37.50 

10  X  12  X  5  Sterling  White 
Enamel  Hypo  Tank.  Perfect  condi' 
tion. 

Bargain  Price  $4.75 

Johnson  U  19  Ventlite  and  stand. 

Cabinet  measures  24  x  19  x  14.  Dc 
signed  for  No.  4  flood,  1,000'watt,  or 
1,5  00' watt  lamp  and  mounted  on 
7'foot  studio  stand. 

bargain  Price  $44.50 

Mendelsohn  Universal  Synchro- 
nizer, in  good  condition. 

Bargain  Price  $14.50 

9I/2  X  17%  X  42"  Stoneware 
Tank  without  bottle  drain. 

Bargain  Price  $12.50 

9I/2  X  I7I/2  X  42"  Stoneware 
with  top  and  bottom  outlet. 

Bargain  Price  $15.00 

5  gallon  clear  glass  demijohn 
bottles. 

Bargain  Price 75c  each 

Two  Wire  Posing  Stools,  each  one 
foot  high. 

Bargain  Price 95c  each 

8x10  Eastman  2D  View  Camera 
with  29^'  Bellows,  carrying  case,  and 
one  film  holder. 

Bargain  Price  $45.00 

"The  Complete  Press  Photogra- 
pher," by  Bell,  with  many  illustra- 
tions of  valuable,  newsy  subjects. 

Bargain  Price  $1.25 

4x5  to  3!4  X  4  lantern-size 
Wood  Reducing  Kits. 

Bargain  Price  15c  each 


[  THE  FOCUS  for  SEPTEMBER,  1941  ] 


[  29 


Bargains 


No.    3    Ideal    Print    Washer    for 

11  X  14  and  smaller  prints. 

Bargain  Price  $6,50 

16  X  20  X  6  Sterling  White 
Enamel  Hypo  Tank, 

Bargain  Price  $8.50 

Copy  "Natural  Color  Processes," 

by  Carleton  E.  Dunne.  Color  sepa- 
ration negatives,  Chromatone  process, 
Dufay  color,  Agfa  color,  and  many 
other  processes.  5l/2"x8",  cloth  bound. 

Bargain  Price  $1.50 

Haloette  Attachment  for  8  x  10 
Elwood  Enlarger.  We  have  a  few  of 
these  left  in  stock,  and  there  will  be 
no  more  when  sold.  This  attachment 
permits  you  to  readily  obtain  clean- 
cut  white  backgrounds  at  present  or 
any  future  printing  of  any  negative. 

Bargain  Price  $10.00 

Sodium    Sulphite    Champlin    in 

5 -lb.  amber  glass  bottles  with  large 
opening  and  screw  top. 

Bargain  Price 90c  each 

Emerson  DC  Motor,  1/20  HP., 
1750  R.  P.  M.,  110-volt.  Good  for 
home-made  equipment,  requiring  a 
motor. 

Bargain  Price  $2.50 

Cooper   Hewitt   M  Tube  Outfit 

for  A.  C.  Complete  on  stand  and 
ready  for  use.  Ideal  enlarging  light 
for  8x10  negatives.  Does  away  with 
condensors. 

Bargain  Price  $98.00 

Folmer  8  x  10  Home  Portrait 
Camera.  20"  red  leather  bellows,  4 
holders  in  leather  case. 

Bargain  Price  $34.50 


Pako  Electrogloss  Dryer.  Elec 
trie  heated  with  110  volt  A.C.  motor. 
There  won't  be  many  bargains  like 
this! 

Bargain  Price  $210.00 

Mole  Richardson  Professional 
Studio  Lamps  on  6-ft.  roller  stands. 
Designed  for  use  with  any  mogul 
base  lamp  up  to  1,500  watts.  Reflec 
tors  measure  llYz  x  20.  Complete 
with  necessary  adjustments. 

Bargain  Price $18.50   each 

3  Va  x4  !4  Graflex  Camera,  with 
F2.5,  6I/2''  Cooke  lens  with  Film  Pack 
Adapter  and  carrying  case,  in  excel- 
lent condition. 

Bargain  Price  $125.00 

Vakagraph  Border  Printer  com' 
plete  with  masks. 


Bargain  Price 


$49.50 


Eastman  Koda  Printer  with  F3.5 
lens.  Here  is  your  chance  to  have  a 
bargain  in  an  Overside  Printer. 

Bargain  Price  $85,00 

Brunner  Table  Model  Glossy 
Print  Dryer.  Operated  on  the  prin- 
ciple of  endless  chain  belt  to  which 
heavy  chromium  plates  are  attached. 
Gas  heated  and  operated  by  110  volt 
A.  C.  motor. 

Bargain  Price  $98.50 

Copy  of  "Pictorial  Landscape 
Photography."  53  illustrations.  Pub- 
lished by  American  Photography. 
V/z^xlO",  cloth  bound,  was  $3.50— 


now 


Bargain  Price  $1.95 


30  } 


[THE  FOCUS  for  SEPTEMBER,   1941  } 


Bar| 

-^ 

8  X  10  Wratten  Saf elite  Lamp 
No.  1. 

Bargain  Price  $7.50 

Cirkut  Print  Frame.  Can  be  used 
with  7"  X  36''  paper.  Complete  with 
glass. 

Bargain  Price  $4.00 

B  &  H  Ground  Glass  Motion 
Picture  Screen,  401/2  x  30!/2.  Suit' 
able  for  use  as  a  translucent  screen. 

Bargain  Price  $2.50 

Sterling  Commercial  Water 
Jacket  for  8  x  10  individual  tanks. 

Bargain  Price  $9.50 

5x7  Dallon  Developing  Tanks, 
with  capacity  of  6  films  each. 

Bargain  Price  $6.50 

Stoneware  Tank,  10%"  long, 
7%"  wide,  lOj/g''  deep — irregular  in 
shape. 

Bargain  Price  $6.50 

H.  &  K.  Focusing  Cloth.  36  x  48. 
Bargain  Price 75c  each 

Art  Reaves  Twin  Reflector  Out- 
fit, with  12'ft.  aluminum  stand.  Two 
11"  adjustable  reflectors  or  cross  bar. 
Designed  for  No.  1  or  No.  2  flood 
lamps. 

Bargain  Price  $24.50 

Sunray    No.     10    Jr.    Lamp,    on 

7'foot  folding  stand.  Designed  for 
two  No.  1  flood  lamps  and  equipped 
with  bright  and  dim  selective  switch. 

Bargain  Price  $9.50 

Omega  A  Enlarger  for  35  mm. 
film,  with  double  condensers,  no  lens. 
In  fine  condition. 

Bargain  Price  $32.50 

Haloette  Attachment  for  East- 
man Autofocus  Enlarger,  with  com- 
plete instructions  —  permits  you  to 
obtain  white  backgrounds  on  the  print. 

Bargain  Price  $10.00 

Crown  Printer,  11  x  14,  with  foot 
pedal  and  ground  glass.  Eight  lamp 
sockets  and   pilot. 

Bargain  Price  $39.50 


aims 

4- 

2  (4  X  3  !4  Graphic  Film  Holders 
in  condition  like  new. 

Bargain  Price $2.00   each 

8xl0to5x7  Reducing  Back 
for  Ansco  Universal  View  camera. 
Like  new. 

Bargain  Price  $11.95 

3^4   X  4!4j    18    Septum,  Graflex 
Film  magazine  in  condition  like  new. 
Bargain  Price  $15.50 

Portable    Fluorescent    Lamp    in 

case  with  handle,  25''  high,  31''  long, 
6''  thick.  Has  8  tubes,  23"  long,  using 
20  watts  each.  Case  nickel  finished 
in  black  linene. 

Bargain  Price  $45.00 

Beattie  Arc  Hi  Lite  Spot  Lamp, 

on  caster  stand,  so  named  because  it 
can  be  raised  to  8  feet.    Requires  no 
special  wiring.    Looks  like  new. 
Bargain  Price  $39.50 

Beattie  Home  Portrait  Brite  Lite 
Reflector  on  folding  stands  with  car- 
rying case.  Surface  is  covered  with 
shimmery  silver  leaf. 

Bargain  Price  $18.50 

B  &  L  8  X  1 0  Projection  Printer. 

Automatic  focusing.  This  is  a  border 
printer  and  designed  with  Cooper' 
Hewitt  M  2  or  can  be  remodeled  by 
us  with  a  number  of  smaller  lamps. 
Requires  a  7%"  lens,  which  is  not  fur- 
nished, nor  is  the  Cooper-Hewitt 
Kghting  equipment,  and  is  priced  very 
low. 

Bargain  Price  $19.50 

Victor  Flash  Bags,  hanging  type 
for  use  with  powder  bags  and  pro- 
tected by  treatment  with  a  fire-retard- 
ent  carrying  case,  and  so  wired  that 
one  or  more  bags  can  be  used  as  a 
unit. 

Bargain  Price  $7.50  each 

5x12  Korona  View  Camera  with 
two  film  holders  and  case.  Like  new. 
Bargain  Price  $60.00 


For  enlargements  of  sparkling 
brilliance — use 

KODABROMIDE 

(FORMERLY  CALLED  KODABROM ) 

Photographers  prefer  its  rich  blacks — its  speed  of  devel- 
opment— and  like  its  choice  of  thirteen  attractive  grades. 

Eastman  Kodak  Company,  Rochester,  N.  Y. 


^ 


7 


r. 


«<j* 


:n''\^. 


<i 


■K^^ 


%V. 


m.'^' 


^IMi^ 


KODAK  PREPARED  DEVELOPER   POWDERS 


TUST  add  to  water  and  stir.  It's  the  quick,  economical  way 
to  prepare  correctly  balanced  developers  without  delay- 
ing plant  production.  Kodak  Prepared  Developer  Powders 
save  time  and  bother.  No  weighing  of  chemicals — no  waste 
— no  uncertainty.  Accurately  compounded  from  famous 
Kodak  Tested  Chemicals,  of  certain  strength  and  purity, 
the  powders  are  packed  in  sealed  containers — are  always 
fresh.  Try  them  once,  and  you  won't  be  without  them 
again. 


These  Packages  Available  for  Commercial  Use 

Kodalk  Formula  DK-60a  to  make  1,  3y2,  10,  and  48  gallons 

Kodalk  Formula  DK-60aTR  to  make  1  and  5  gallons 

Kodalk  Formula  DK-60aMR  to  make  5  gallons 

Kodalk  Formula  DK-20  to  make  1,  10,  38,  and  48  gallons 

Kodalk  Formula  DK-20R  to  make  1  and  5  gallons 

Formula  D-72  to  make  1,  5,  and  25  gallons 


Specilif     KODAK     TESTED     CHEMICALS 


Eastman  Kodak  Company,  Rochester,  n.  y. 


THE 


FOCUS 


Published  Monthly  in  the  Interests  of  the 
Photograjphic  Industry 


Vol.  XVII 


OCTOBER,   1941 


No.   10 


H- 


PENTAGON 

THE     DEFENDER     FIVE-FEATURE 

FILM 

For  Commercial,  Portrait,  Illustrative,  Technical  and  Indus- 
trial Photography,  and  especially  adaptable  in  Photographic 
Copying  and  Photomicrography — Defender  Pentagon  Film 
offers  five  outstanding  points  of  superiority. 

These  five  features  are — 

1  Disappearing  anti-halation  color-layer. 

2  Fine  grain  retouchable  back. 

3  High    sensitivity    to    all    colors    except    red — 
(handles  in  ordinary  red  light). 

4  Brilliant  scale  of  gradation  with  daylight  or 
incandescent. 

5  Wide  development  latitude,  enhanced  by  non- 
halation  feature. 

For  trying  photographic  tasks,  try  Pentgon.  Full  informa- 
tion on  request.  At  all  Defender  Dealers  in  the  blue  and 
yellow  box. 

DEFENDER  PHOTO  SUPPLY  CO.,  INC.  •  ROCHESTER,  N.Y. 


THE  FOCUS 


Prepared  and  Published 
Monthly 


In  the  Interest  of  the 
Photographic  Industry 


By  HiRSCH  6?  Kaye 

239  Grant  Avenue.  San  Francisco 

The  Largest  Independently  Owned  Complete  Photo  Supply   House  in  the  West 


-^ 


Vol.  XVII 


OCTOBER,  1941 


No.  10 


mTRODUCIHG— 

J.  G.  Burns  .  .  . 

J.  G.  Burns  is  a  na- 
tive of  Idaho,  Boise 
Valley,  to  be  more 
specific.  His  parents 
migrated  from  Mis- 
souri to  Idaho  in  a 
wagon  train,  which 
arrived  about  1875.  At  that  time  his 
father  was  21  and  he  then  met  a  girl 
of  8.  They  married  about  eleven  years 
later.  He  was  born  on  his  mother's 
father's  40th  birthday. 

He  was  raised  on  a  farm,  riding 
about  2  J/2  miles  to  school  on  a  very 
spirited  pony.  At  the  age  of  10,  his 
environment  was  changed  by  his 
father  trading  a  portion  of  the  farm 
for  a  general  merchandise  store, 
where  he  worked  during  spare  time 
for  the  next  eight  years.  While  at- 
tending school  he  was  often  asked 
what  he  intended  to  be  when  he  be- 
came a  man  and  his  answer  was  al- 
ways  the  same — a   lawyer. 

He  became  chummy  with  a  boy 
whose  father  had  a  novelty  store, 
which  resulted  in  his  friend  receiving 
a  4x5  plate  camera,  a  tripod,  and 
dark-room  equipment.  This  came 
complete,  with  instructions,  for  $4.95 
wholesale!  His  mother  had  been  a 
user  of  oil  colors  in  painting  scenic 
pictures,  and  when  young  Burns 
looked  under  the  focusing  cloth  at 
the  image  in  color  on  the  ground  glass 
of  the  camera,  he  then  and  there  for- 
got about  his  ambition  to  be  a  lawyer. 


We  do  not  know  if  piggy  banks  were 
in  use  at  that  time,  but  in  some  un- 
explained manner  he  saved  $4.95  and 
bought  an  outfit  similar  to  that  of 
his  friend. 

At  the  age  of  18  he  attended  the 
Illinois  College  of  Photography  and 
Photo  Engraving  at  Effingham,  Illi- 
nois. His  first  attention  in  some  way 
was  directed  to  photo  engraving.  In 
a  few  years  he  formed  a  partnership 
with  one  of  the  students  he  met  at 
the  college,  where  a  business  was 
launched  to  be  operated  in  Denver. 
After  three  or  four  years  he  returned 
to  Idaho  to  marry  a  schoolgirl  sweet- 
heart and  to  whom  he  gives  full 
credit  for  the  success  of  his  studio. 
Mr.  and  Mrs.  Burns  completed  the 
P.  A.  of  A.  Photographic  Course  at 
Winona  Lake  in  1927. 

In  1939  they  celebrated  their  25th 
anniversary  and  the  20th  year  at  their 
resident  studio,  which  they  designed 
and  built  at  1303  State  Street,  in 
Boise.  A  daughter.  Fern  Lucille,  25, 
and  a  boy,  Stanley,  16,  likewise  are 
interested  in  photography  and  have 
attended  the  photographic  course  at 
the  Art  Center  school  in  Los  Angeles. 

Mr.  Burns  would  not  change  to  an- 
other vocation  if  the  choice  were  left 
to  him.  The  family  of  four  enjoy 
mutual  interests.  The  hobbies  of  Mr. 
Burns  are  diversified.  He  enjoys  pro- 
ducing 35  mm.  Kodachrome  stills  or 
movies  with  his  16  mm.  camera.  He 
is  equally  content  collecting  butter- 
flies, moths,  and  wild  flowers. 


4  ]                                         [  THE  FOCUS  for  OCTOBER,  1941  ] 
•>■  


If  1/ [ore  valuGj  rVlore  cioliarA 

ZjlLERT  studio  owners  are  riding  the  band' 
wagon  of  the  heavy  growth  in  national  income. 
They  are  prospering — obtaining  better  prices,  but 
at  the  same  time  they  are  giving  the  pubHc  more 
value  for  the  added  dollars. 

There  is,  of  course,  a  limit  to  artistic  effort 
— after  which  the  difference  between  distinction 
and  mediocrity  as  in  the  mount.  A  properly  pre- 
sented portrait  is  mounted  well,  to  show  it  to 
the  best  possible  advantage  and  the  public  judge 
your  appraisal  of  yourself  by  the  fitness  and  the 
good  taste  in  which  your  product  is  mounted. 


THE  GROSS  PHOTO  SUPPLY  CO. 

MANUFACTURERS  r  TOLEDO,  OHIO 


HlRSCH  6?  Kaye — Distributors 


[  THE  FOCUS  for  OCTOBER,  1941  ]  [  5 


New  Kodak  Fluorescence  Process 

Achieves  Virtually  Complete  Color  Correction  In 
Photonnechanical  Reproduction  Of  Artists' 

Illustrations 


THE  new  Kodak  Fluorescence  Process,  just  announced  by  the  Eastman 
Kodak  Company,  will  be  of  special  interest  to  advertising  managers,  art 
directors,  and  publishers  who  desire  to  achieve  virtually  complete  color  cor- 
rection in  the  photomechanical  reproduction  of  postcards,  calendar  illustra- 
tions,  fashion  drawings,  magazine  illustrations,  advertising  matter  ...  in  fact, 
all  types  of  illustration  in  color  that  are  not  photographic. 

Requiring  no  additional  technique  or  media  in  the  preparation  of  draw- 
ings and  sketches,  and  comparing  favorably  in  price  with  the  best  water  colors, 
the  Kodak  Fluorescent  Water  Colors  used  in  this  process  have  been  treated 
to  make  them  fluoresce  brightly  under  ultra-violet  light.  A  complete  set  of 
18  colors,  available  in  either  one-quarter-ounce  tubes  or  one-ounce  jars,  pro- 
vides a  sufficiently  wide  selection  for  all  requirements,  but  includes  only  those 
which  can  be  reproduced  with  the  best  four  color  printing  inks.  The  bright 
fluorescence,  which  fully  takes  care  of  color  correction,  is  invisible  in  ordinary 
light  but  makes  a  striking  display  when  examined  in  a  darkened  place  under 
fairly  strong  ultra-violet  rays. 

In  the  Kodak  Process,  when  the  separation  negatives  are  made,  this 
fluorescence  is  utilized  to  provide  added  density  in  the  negatives  requiring 
color  correction.  Furthermore,  the  colors  are  designed  to  render  a  satisfactory 
black  printer  with  an  infrared  plate.  Fluorescence  has  been  so  proportioned 
in  the  various  colors  that  each  bears  the  proper  photographic  relationship  to 
the  others. 

Equipment  for  supplying  the  correct  copyboard  illumination  to  obtain 
accurate  color  separations  is  found  in  the  Kodagraph  Copyboard  Hood.  This 
unit  excludes  extraneous  light  and  provides  a  means  for  filtering  the  light 
from  single  or  double  deck  arc  lamps.  An  adjustable  slit  to  hold  compensating 
filters  in  a  variety  of  combinations  makes  it  easy  to  arrive  at  the  proper  ad- 
justment of  the  ultra-violet,  blue-violet,  and  green  light  required  to  derive  full 
benefit  from  the  fluorescence.  The  same  adjustment  holds  for  both  the  ''red" 
and  yellow  printers.  The  ''blue"  and  black  prints  are  made  with  the  white 
light  falling  on  the  copy. 

Not  to  be  confused  with  any  method  for  making  drop-out  highlights,  the 
Kodak  Fluorescence  Process  is  designed  for  obtaining  a  greatly  improved  color 
rendition,  with  correction  at  the  source  rather  than  near  the  completion  of 
color  work,  in  considerably  less  time  than  is  required  with  other  processes. 


AIL  WITH  THIS  I  LEU f. 


#      •     •     • 


JuOtOS  ^    "^^^^      ACTION  SNAPS  bh  ^^ 

^^  HOMEPORtRAHS  ENURgIng^      ^^'^^'NG 


WOILENSAK  SIRilS  11 
^i4.5  VIIOSTIGMAT 


Leading  photographers  find  the  Wollen- 
sak  Series  II  f4.5  Velostigmat  one  of 
the  most  versatile  lenses.  With  this  all- 
around  high  speed  anastigmat  your  one 
camera  virtually  becomes  five  separate  instru- 
ments. Compactness  and  true  perspective  for 
home  portraiture.  Flat  field  for  group  photos. 
Speed  for  action  shots.  And  so  fine  optically  that 
it  is  regularly  used  for  copying  and  enlarging. 

The  Series  II  f4.5  is  a  modern  lens  de- 
signed to  advance  your  artistry,  help 
you  get  business. 


WOLLENSAK  OPTICAL  COMPANY 

ROCHESTER.  NEW  YORK 


mmmmtnagf 


i^0S^ 


[  THE  FOCUS  for  OCTOBER,  1941  ] 


[7 


TAXED? 
Mounts — No 
Frames — Yes 

ACCORDING  to  information, 
which  we  beHeve  will  be  accepted 
as  final,  photographic  mounts,  as  used 
by  photographers,  are  not  included  in 
the  Excise  tax  interpretation.  Neither 
are  chemicals  as  used  in  photography, 
lithography,  or  photo  engraving. 

An  entirely  different  situation  pre' 
vails  in  the  matter  of  metal  frames. 
Section  2400  of  the  tax  law,  imposes 
a  retail  tax  of  10  per  cent  of  the 
price  at  which  jewelry  and  certain 
materials  are  sold.  In  this  group,  we 
find  clocks,  timers,  and  all  time  meas- 
uring devices.  It  likewise  includes 
frames,  coated  or  plated  with  precious 
metals  or  imitation  thereof.  This  means 
the  photographer  is  placed  in  the  posi- 
tion of  tax  collector  for  the  Federal 
government,  as  well  as  the  state,  and 
is  expected  to  submit  a  monthly  sworn 
statement  of  sales,  together  with  the 
amount  of  tax  collected.  Statement 
and  remittance  are  sent  to  the  Col- 
lector of  Internal  Revenue,  for  the 
district  in  which  you  live.  In  other 
words,  you  will  have  twelve  additional 
contacts  with  the  income  tax  man. 

You  Pay  a  Tax  on  fhe  Tax 

According  to  a  ruling  made  by  the 
Attorney-General  of  California,  the 
3  per  cent  State  Sales  Tax  is  applied 
to  the  purchase  price  of  commodities 
subject  to  the  state  tax.  Since  the  Ex- 
cise Tax  is  a  part  of  the  cost  of  the 
commodity,  it  being  included  by  the 
manufacturer,  the  state  tax  will  be 
applied  to  the  already  U.  S.  Govern- 
m.ent  taxed  article. 

Those    Unusual    Figures 

Perhaps  you  have  wondered  why 
your  invoices  for  paper  show  different 
schedules  of  discounts  than  formerly 
received.  The  discount  is  actually  the 
same  on  the  basis  of  dollars  and  cents 
?s  anplied  to  the  cost  of  the  product 
before  the  Excise  Tax  was  added. 


Approaching  Rainy  Season  May 
Affect   Qualify   of   Your  Work 

THE  first  heavy  rains  of  the  season 
fall  upon  dry  and  dusty  ground, 
with  a  result  that  springs,  streams,  and 
usual  sources  of  water  supply  are  dis- 
colored by  the  wash-off  of  the  loose 
dirt,  dust,  or  leaves  and  similar  con- 
ditions. It  will  be  sometime  later  be- 
fore the  run-off  of  rain  water  becomes 
clear.  Meanwhile,  you  may  be  using 
this  dis-colored  water  in  your  solutions. 
Most  photographers  use  ordinary 
tap  water  for  photographic  solutions 
and  for  washing  purposes.  Tap  water 
normally  contains  impurities,  which 
are  often  held  responsible  for  many 
processing  troubles.  Actually,  water 
impurities  seldom  are  at  fault.  Never- 
theless, it  is  worthwhile  to  know  what 
the  various  water  impurities  are  and 
how  they  can  be  eliminated  if  any  one 
of  them  does  cause  trouble. 

Dissolved  salts,  such  as  the  bicar- 
bonates,  chlorides  and  sulphates  of 
calcium,  magnesium,  sodium  and  potas- 
sium, if  contained  in  excess,  are  some- 
times troublesome.  In  some  such  cases, 
boiled,  in  others  distilled  water  should 
be  used. 

Suspended  matter,  such  as  mud, 
iron  rust,  free  sulphur  and  vegetable 
or  animal  matter  will  also  settle  out 
upon  the  boiling  water.  If  a  sludge  per- 
sists in  forming,  even  though  boiled 
water  is  employed,  it  should  be  allowed 
to  settle,  and  the  clear  liquid  poured 
off  before  use. 

These  are  only  the  most  common 
water  impurities.  In  certain  localities 
others  are  found,  which  must  be  dealt 
with  by  special  methods. 

Put  a  Photo-Pure  Water  Filter  on 
your  faucet,  and  enjoy  the  use  of 
clear  water.  A  Photo-Pure  Filter  will 
deliver  about  two  gallons  filtered  water 
a  minute.  The  price  of  filter  is  $3.50, 
and  you  can  obtain  a  box  of  replace- 
ment discs  for  only  75c.  This  is  a  fine 
investment  to  help  you  obtain  better 
pictures. 


8  }                                           [  THE  FOCUS  for  OCTOBER,  1941  ] 
-¥ — — 

The  Yankee  Adjustable  Film  Tank 

Easy  Loading  Reel  Husky   Bakelite  Construction 

Split-Second  Adjustnnent  Full  Size — Full  Weight 

Takes  76"  35  m/m  to  No.  116         No  Metal  Parts 

The  Yankee  Adjustable  Film  Tank  consists  of  four  parts:  tank,  cover, 
adjustable   reel,    and   agitator. 

It  is  made  of  the  finest  quality  Bakelite  and  is  fully  adjustable  to  take 
all  popular  sizes  of  roll  film  from  35  m/m  up  to  No.  116  (2!/2x4!4)- 
Absolutely  light  tight.  The  Yankee  Adjustable  Film  Tank  has  been  de- 
signed and  tested  by  men  of  long  experience  in  photography.  It  is  ruggedly 
built  for  long  service,  and  every  precaution  has  been  taken  to  make  it 
America's  best  and  most  practical  tank  at  any  price. 

Price — $3.50  Yankee  35  m/m  Tank— $2.50 

Orders  filled  in  rotation,  as  stoc\  ^rmits 

Tester's  Paper  Cement 

Instant  Drying  Non-Wrinkling  Stainless 

Transparent  Temporary  or  Permanent  Mounting 

For  Office,  Studio  and  School  Use 

If  you  use  or  sell  adhesives  you  should  add  Tester's  Paper  Cement  to 
your  stock.  We  do  not  claim  for  the  product  the  qualities  of  other  well 
known  brands  but  do  suggest  the  Testor  product  for  popular  price  use.  It 
has   characteristics   quite   similar   to   more   expensive    adhesives. 

No.    8  Paper  Cement,  1  oz.  tube   {5c)   2  doz.  display  carton. ...$  .60  doz.  list 

No.  80  Paper  Cement,  3  oz.  tube  (10c) 1.20  doz.  list 

No.  81   Paper  Cement,  2   oz.   jar  with  brush-m-cap 1.20  doz.  list 

No.  82  Paper  Cement,  Yz   pt.   jar   with   brush-in-cap 3.00  doz.  list 

No.  83  Paper  Cement,  Pmt  4.80  doz.  list 

No.  84  Paper  Cement,  Quart  8.40  doz.  list 

No.  85  Paper  Cement,  Gallon  2.50  ea.    list 

Prices  for  resale  quoted  on  application,  if  you  will  indicate  the  quantity 
you  can  distribute. 
-^ ^ 

Invoices  ^^  your  purchase.   In  final  analysis  the 

In  recognition  of  the  need  of  in-  ^^^^^^^^  ^^/^^^  ^^  ^  detailed  list  of  pur- 

formation   with   reference   to   prices,  chases  and  pnces  to  be  checked  against 

just  as  soon  as  possible,  we  will  revise  Y^ur  statement  which  is  the  final  in- 

our  invoicing  method.  dicator  of  the  condition  of  your  ac 

Sometime    during    November    you  count, 

will  receive  the  first  of  the  new  type  Comment  on  the  new  system  will 

invoices  which  will  enable  us  to  more  be  appreciated  after  it  has  been  in- 

quickly  price  and  figure  the  amount  augurated. 


[  THE  FOCUS  for  OCTOBER,  1941  ] 


[9 


New  Prices 


CAMERAS— Revere 

Double  8— Model  88 

With  \2y2  mm.  F3.5  Universal 

Focus  Lens  $38.50 

With  12J/2  mm.  F3  BfePL  Lens  44.50 

With  12J/2  mm.  F2.5  Universal 

Focus  Lens  52.50 

With  12J/2  mm.  Fl.9  Focusing 

Mount  Lens  72.50 

Turret  Camera  Model  99 

Complete  with  3 -lens  turret, 
one  F2.5,  12J/2  mm.  Wollen' 
sak  Velostigmat  Lens  and 
view  finder $77.50 

Revere  Turret  Model  with  Fl.9 

lens  only   99.50 

REVERE  CASES 

No.  322— For  Double  8  Hned..$  6.00 

No.  322— For  Double  8  lined..   12.50 

(With  compartments) 

PROJECTORS— Revere 

Model   80 

500'Watt  Lamp,  Fl.6  lens.. ..$75. 00 
Model   85    De  Lux 

500'Watt,  with  case 89.50 

Case  only  for  projector 9.00 

Perfex  Turret  8  Camera 

With  Fl.9  Woll.  Lens 94.50 

With  F2.5  Woll.  Lens 69.50 

Case  7.50 

CAMERAS— Perfex 

No.  55— With  F3.5  Wollensak 

Lens    $57.50 

No.  5  5— With  F2.8  Wollensak 

Lens   69.50 

No.  22— With  F3.5  Wollensak 

Lens   44.50 

EverReady  Case  6.00 

CAMERAS— Univex 

Cinemaster,  D8  F4.5  $15.75  $22.50 

Cinemaster,  E8  F3.5  24.94  33.25 

Cinemaster,  E8  F2.5  33.19  44.25 

Cinemaster,  E8  Fl.9  50.06  66.75 

Cinemaster,  F8  F3.5  25.83  38.75 


Cinemaster,     F8  F2.5  $33.17  $49.75 

Cinemaster,     F8  Fl.9  48.17  72.25 

Exposition,      C8  F5.6  9.67  14.50 

Exposition,      C8  F4.5  11.90  17.85 

Exposition,  C8  F3.5  16.08  24.00 
Telephoto 

Lens  F3.5,  V//'  29.40  42.00 
Telephoto 

Lens        F3.5,   1"  13.72  19.60 

CASES 

Er  for  Exposition $1.58  $2.25 

Karryall  Exposition  2.31  3.30 

Cinemaster  E.R 2.77  3.95 

PROJECTORS— Univex 

P'300  Projector  AC  with  F2.7  $20.75 
P'300  Projector  with  Hilux  F2  24.95 
P'300  Projector  with 

Hilux  F1.65  26.00 

P'300  Projector,  no  lens 19.40 

500'watt  Projector 53.25 

PU  Projector  AC-DC  F2.7 23.50 

PU  Projector  with  Hilux  F2....  27.75 
PU  Projector  with  Hilux  Fl. 65  29.00 
PU  Projector,  no  lens 22.50 

PROJECTOR  LENSES 

Standard  F2.7  Lens $1.35 

Hi  Lux  F2  Lens 5.50 

Hi  Lux  F1.65  Lens 4.69 

500'watt  proj.  lens 8.40 

CASES 
De  Lux  Case $4.45 

500'watt    7.25 

LAMPS 

Hi  Intensity,  for  P300 $  .70 

Hi  Intensity,  for  PU  300 2.20 

For  500'watt  proj 4.70 

FILM— Univex 

lOO'S  No.  100  Standard, 
Orange  Box  $  .77 

lOO'UP  No.   100  Ultrapan, 

Green  Box  1.05 

Processing  extra — $.30  net. 


10} 


[  THE  FOCUS  for  OCTOBER,  1941  } 


New  Prices 


NEGA  FILES 

Master  for  250  Mtd.  2x2  Slides..$3.45 

De  Lux  for  100  Mtd.  2x2  Slides  4.95 

Midget  for    70  Mtd.  2x2  Slides  1.25 

Kodaslide  for  60  Mtd.  2x2 

Slides    65 

No.  35 — for  35  mm.  828-127....   1.45 

Refills  1.05 

Envelopes  85 

No.  20— for  2^x3!4  1.45 

Refills  95 

Envelopes  85 

No.  24— for  2!4x3!4— 2/2x41/4   1.50 

Refills  95 

Envelopes  85 

No.  22— for  Strips  of  3'2!4" 

or  4'2j/2''  1-75 

Refills  1.30 

Envelopes  1.05 

No.  16 — for  up  to  3!4x5V^ 1.60 

Refills  1.05 

Envelopes  90 

No.  45 — for  4x5 1.75 

Refills  1.35 

Envelopes  1.05 

No.  57—5x7  2.10 

Refills  1.65 

Envelopes  1.35 

Negatubes,  each  06 

No.  350— for  100  rolls  35  mm.   7.95 

Manumatic  2x2  Projector 

Without  Bulb  46.50 

Case  for  projector 8.50 

Arkay  Dryer  4.95 

Arkay  Dryer  SlO 11.00 

Arkay  Dryer  Sl2 14.75 

Arkay  Dryer  Pl4 17.00 

Arkay  Dryer  Pl7 22.50 

Arkay  Dryer  P20 37.00 

Arkay  Dryer  P24 57.00 


TRAYS,  Steel  Enamel 

Plate  Size 

4x6  $     .55 

5x7  70 

7x9  95 

8x10  1.10 

10x12   1.40 

11x14  1.90 

14x17  3.10 

16x20  4.25 

18x22  8.10 

20x24  9.65 

23x28  11.65 

No.  170  Hypo  Fix  Bath  Tray 

16x11/2x5"  2.95 

Sterling  Hypo  Bath  Tray 

12x16x5   12.75 

16x20x6  14.85 

20x24x6   19.10 

20x30x6  21.25 

Heavy-Duty  Stainless 
Steel  Trays 

8x10  3.30 

11x14  7.20 

16x20  20.00 

Glassteel  Trays 

4x6,  Set  of  3 1.25 

5x7,   Set  of  3 1.55 

8x10,   Set  of  3 2.35 

Steel  Enamel  Graduates 

16  o2 1.20 

32  oz 1.50 

Albert  Easel  13.75 

Trojan   Easel   9.90 

Viceroy  Easel  7.65 

Sharman   Tripods   8.95 

Sportsman  Tripods  5.25 

With    pan-tilt   head 8.00 

Reflectors,  Victor — write  for  detailed 
printed  list. 


[  THE  FOCUS  for  OCTOBER,  1941  ] 


[11 


Chandler   Trimmers 

Straisjht     6''  Junior $  1.75 

Straight     6"  Master 2.50 

Straight   10" 4.25 

Deckle       6"  Master 3.50 

Deckle     10" 8.00 

Watches — Sweepsecond 

Pocket    2.75 

Federal  Tax  Retail 27J/2 

Wrist  4.50 

Federal  Tax  Retail 45 

Federal  Enlargers 

No.  121— 2^x3!4  to  4x5  neg. 

F6.3   lens  22.50 

No.  506—35  mm.  to  lYzxlYz 

neg.  F8  lens 12.90 

No.  219—35  mm.  to  2!4x3!4 

neg.  F6.3  lens 26.50 

No.  222—35  mm.  to  2!4x3!4 

neg.  F4.5  lens 36.50 

No.   331—35  mm.  to  2!4x3!4 

neg.  F6.3  lens 40.50 

No.   347—35  mm.  to  2!4x3!4 

neg.  F4.5  lens 50.50 

No.  250—35  mm.  to  2!4x3!4 

neg.  F4.5  lens 56.90 

De  Jur  Versatile  11  Enlarger....  67.50 
De  Jur  Versatile  1  Enlarger....  94.50 

For  3!/4x4l/4  or  smaller. 
Versatile    Professional 125.00 

F  &  R  Enlarger 

No.  5  Table  Model 46.75 

No.  6  Tripod  Model 59.50 

TRIPODS 

Royal  Tripod  Complete 18.50 

Royal  Tripod  Only 11.50 

Royal  Tripod  Case 3.25 

Royal  De  Lux  Tripod  Complete  25.00 

Royal  DeLux  Tripod  Case 2.25 

Foldex  Tripod  9.35 

Foldex  Tripod  Case 1.65 

Royal  Unipod  5.00 

Albert  Table  Top  Tripod 4.50 

Royal  Midget  Tripod  3.00 

Royal  Tilt  Head  Only 8.25 

Metal  All-Metal   Stand 15.00 

Gear  Master  Top  16.50 


SUPERFLASH  LAMPS 

Size                     Lumens  To  Case  List 

0                           25,000  140  $.11 

Spl.   Press  25  .11 

Spl.   Press  40     40,000  120  .16 

Spl.  Press  50     50,000  120  .18 

2  70,000  100  .22 
2a                         80,000  100  .23 

3  140,000  60  .40 
3X  110,000  100  .25 
OB  Sunlight  12,000  140  .16 
40B  Sunlight  18,000  120  .20 
2B'Sun.  100  .25 
3B'Sun.  100  .45 
Blackout  100  .50 

Superflash  Discounts 
(Fair  Trade) 

Retail,  Press  25  &  No.  0— Net 

any  quantity. 

Other  sizes — less   6  lamps Net 

6  upward,  less  than  case 20% 

Wabash  Super  Flood  Lamps 

No.  1 — 60  to  case $  .15 

No.  2 — 24  to  case 30 

No.  4 — 24  to  case 1.20 

Super  Flood  Reflector  Lamp 85 

Bl  Dalite  Blue,  60  to  case 30 

B2  Dalite  Blue,  24  to  case 60 

B4  Dalite  Blue,  24  to  case 1.75 

SS  Infra  Red  1.60 

Reflector  Super  Flood 85 

Swivel  Socket   75 

Discount  Schedule 

Retail,   1   to  5   lamps Net 

6  or  more 20% 

F-R  Hi-Spot  with  bulb 13.35 

Replacement  Lamp  2.70 

Academy   Spotlight,    no   bulb     8.95 
Lamp  T'8    150'watt,   D.C., 

Bayonet  Base  1.40 

Snout  for  Academy  Lamp  Set      1.50 
Diffuser  for  Academy  Lamp 
Set    50 


12] 


[  THE  FOCUS  for  OCTOBER,  1941  } 


EXPOSURE  METERS 

Phastron  Electric  A  or  B $  7.00 

Phastron  C  10.00 

General   Electric 22.25 

Leather  cases  1.50 

GM   Meter   9.75 

Case  75 

Weston  Model   850,   Cine  or 

Univ 16.50 

Weston  Model  715— Master..  25.50 
Weston  Model  720— 

Master   Cine   25.50 

(No  quantity  discounts 
during  shortage) 

De  Jur  Amsco 

"Critic"  Model  40  Exposure 

Meter  18.75 

"Critic"  Cine  Model  40C 

Exp.   Meter  18.75 

Custom'Built   Eveready   Case 

for  ^^Critic"  1.50 

Model  5  A  Exposure  Meter, 

without   case   13.75 

Pigskin  Zipper  Case  for 

Model   5A  1.40 

Maxim  Enlarging  Meter 2.95 

Leudi — Still  or  Movie 2.50 

(Purse  Case)  15 

Abbey  Flashguns 

3'X  Press  Flashgun  for  Speed 

Graphics 22.75 

3'X  Press  Flashgun  for  film 

pack  cameras  22.75 

Fitting  charge  on  above,  net  2.25 
3'X  Press  Flashgun  for  view  or 

color  cameras  22.75 

Fitting  charge  on  above,  net     2.25 

M/M  Flashgun  for  Super  B 22.75 

M/M  Flashgun  for  Super  B'X  22.75 

M/M  Flashgun  for  Makina 22.75 

M/M  Flashgun  for  Automatic 

or  Standard  Rolleiflex 

Cameras  22.75 

M/M  Flashgun  for  Super 

Ikonta  A  22.75 

M/M  Flashgun  for  Super 

Ikonta  C   22.75 

Autoset  Flashgun  for  all  Leica 

Cameras  22.75 

Autoset  Flashgun  for 

Contax  11  or  111 22.75 


Back  Shutter  Synchronizer 

for  Graphics  or  Graflexes....   13.00 

Installation  charge  on  above, 

net    $  4.50 

Synchronizers — Heiland  Sol 

Regular  Model  S 26.50 

Regular  Model  K 21.50 

SYNCHRONIZERS 

Kalart,    Micromatic 

Master  Automatic  Speed 

Flash  $19.95 

Master  Micromatic  Speed  Flash  15.95 

Master  Passive  Speed  Flash 13.25 

Standard  Micromatic  Speed 

Flash  12.75 

Standard  Passive  Speed  Flash....  8.50 

Compak  Passive  Speed  Flash....  7.75 
Compak  Automatic  Speed 

Flash    15.95 

Compak  Micromatic  Speed 

Flash 12.75 

Automatic  Unit  only 11.00 

Micromatic  Unit  only 8.00 

Passive  Unit  Only 2.75 

Master  Flashing  Units 
For  Speed  Graphics  and 

Super  D  Graflex  10.95 

For  Exaktas  12.25 

For  Sistogun  10.25 

Standard   Flashing  Units 
For  Speed  Graphics  and 

Super  D  Graflex 7.25 

For  Exaktas  7.25 

For  Sistogun  5.50 

Compak  Flashing  Units 
For  Speed  Graphics  and 

Super  D  Graflex  6.50 

For  Exaktas  6.35 

For  Sistogun   5.50 

Model  ^^E"  Range  Finder 25.75 

FR  Synchronizer  10.65 

Side  Light  Ext.  Unit 4.80 

Mendelsohn  Synchronizers 
Plastic  Model  "DP"  and  "Jr.  DP" 
Speedguns — Includes    Three    Cell 
Plastic  Battery  Case,  ''C"  De  Luxe, 
Series  "D"  or  DS  Tripper,  Three 
Battery  Cells — 
With  5"  Adjustable  Apian- 
atic  Twinflector  for  Bay 
onet    and    Standard    Base 
Bulbs    $19.50 


[  THE  FOCUS  for  OCTOBER,  1941  ] 


[13 


Current  Retail  List  Prices 


Kodak  Roll  Film 


Super-'K'S 

:     Plus-X 

Regular 

Veri-       1 

Xanchro- 

Panchro- 

Pana-          I 

nfra- 

(N.  C.) 

Film 

Negative 

Expo- 

chrome 

matic 

matic 

tomic-X 

Red 

—No 

No. 

Size 

sures 

— V —      - 

—XX — 

— PX— 

— FX—    — 

[-R— 

letter — 

128 

1/2x2/4 

6 

$  .26 

121 

15/8x2/2 

6 

.26 

127 

1/8x2/2 

8* 

.26 

$  .32 

$  .32 

$  .32     $ 

.32 

$  .18 

117 

2!4x2!4 

6 

.26 

.32 

.32 

.32 

129 

2     x3 

6 

.32 

.37 

.37 

120 

2!4x3!4 

8* 

.32 

.37 

.37 

.37 

.37 

.21 

620 

2^x3!4 

8* 

.32 

.37 

.37 

.37 

.37 

.21 

105 

2/4x3/4 

6 

.32 

116 

2/2x414 

8* 

.37 

.42 

.42 

.42 

.42 

.26 

616 

2/2x4!4 

8* 

.37 

.42 

.42 

.42 

.42 

.26 

101 

3/2x3/2 

6 

.42 

118 

3!4x4!4 

6 

.47 

.58 

.58 

124 

3!4x4^^ 

6 

.47 

130 

2/8x47/8 

6 

.47 

.58 

.58 

122 

3/4x5/2 

6 

.58 

.69 

.69 

.69 

.47 

125 

3/4x5/2 

6 

.58 

103 

4     x5 

6 

.58 

— 

123 

4     x5 

6 

.58 

104 

5     x4 

6 

.58 

126 

414x6/2 

6 

.84 

— 

115 

7     x5 

6 

1.00 

135 

24x36  mm. 

36 

1.00 

1.00 

1.00 

1.27 

135 

24x36  mm. 

18 

.63 

.63 

.63 

235 

24x36  mm. 

36 

1.00 

1.00 

1.00 

828 

28x40  mm. 

t   Infra-Red,   which 

is  6- 

8 

uxposu 

re. 

.26 

.26 

.26 

.26 

*  Excep 

Direct  Positive 

Film 

Negativj 

; 

Panchromatic 

Panatomic 

Micro-File 

No. 

( 

Mze 

Exposures           - 

-DP— 

— F— 

— M — 

135 

24x36  mm. 

36 

$1.32 

$    .90 

828 

28x40  mm. 

8 

.37 

$  .21 

KODAK  ROLL  FILM  FOR  GRAFLEX  ROLL  HOLDERS 

S 

uper-XX 

Plus-X 

Veri- 

Panchro- 

Panchro- 

Pana- 

Film 

Negative 

Expc 

)• 

chrome 

matic 

matic 

tomic-X 

No. 

Size 

sures 

— V — 

-XX— 

— PX— 

— FX— 

50 

3/4X2^ 

6 

$  .32 

51 

4!4x3J4 

6 

.47 

$  .58 

$  .58 

$  .58 

52 

5/2x3/4 

6 

.58 

53 

5     x4 

6 

.58 

.69 

.69 

.69 

54 

7     x5 

6 

1.00 

KODAK  REGULAR  (N.  C.)  FILM  FOR  NORTON  CAMERA 

Film 

No. 

636     6  exposures  (l!4xli^6")   $  .16 


H  1 

[  THE  FOCUS  jor 

OCTOBER,  1941 

] 

J, 

'r 

35 

mm.  KODAK  ROLL  FILM 

s* 

Plus-X 

Pana- 

Super-XX 

Film 

Negative 

Length              Panchromatic 

tomic-X 

Panchromatic 

No. 

Size 

of  R 

all                 — PX — 

— FX— 

—XX— 

410 

24x36  mm. 

llVlh.         $  2.40 

$  2.40 

$  2.40 

401 

24x36  mm. 

50 

ft.             3.84 

3.84 

3.84 

402 

24x36  mm. 

100 

ft.             7.20 

7.20 

7.20 

403 

24x36  mm. 

200 

ft.            14.40 

14.40 

14.40 

408* 

24x36  mm. 

100 

ft. 

7.20 

412** 

24x36  mm. 

100 

ft. 

7.20 

Micro-File 

Infra-Red 

Safety 

High  Contrast 

Film 

Length 

Safety 

Safety 

Positive 

Safety  Positive 

No. 

of  Roll 

— M— 

— I-R— 

^P— 

— CP— 

401 

50    ft. 

$  3.73 

$  4.80 

$   1.23 

$   1.55 

402 

100   ft. 

6.40 

2.03 

2.56 

403 

200    ft. 

12.80 

4.00 

5.12 

412** 

100    ft. 

6.40 

2.94 

3.47 

Kodak  Film  Packs 

(12  EXPOSURES  ONLY) 


No. 

Inches 

Centimeters 

— V — 

500 

l%x23/8 

4.5x  6 

$  .42 

520 

2!4x3!4 

6x9 

.63 

540 

iy4x4'/4 

4.5x10.7 

.69 

516 

2!/2x4!4 

6.5x11 

.74 

531 

2  ^x5  ii 

6    xl3 

1.05 

518 

3i4x4!4 

8    xlO.5 

1.05 

542 

3     x5!/4 

7.5x13.5 

1.16 

541 

3/2x4% 

9    xl2 

1.16 

522 

3/4x5/2 

8    xl4 

1.21 

523 

4     x5 

10    xl2.5 

1.21 

543 

4     x6 

10    xl5 

1.48 

526 

4%x6K2 

12    xl6.5 

1.90 

515 

5     x7 

13    xl8 

2.11 

Super-XX     PIus-X  Super 

Veri-       Panchro-    Panchro-  Ortho-  Pana- 

chrome          matic           matic  Press  tomic-X  Process 

— XX —     — PX —  — OP —  — FX —  — PC — 

$  .58     $  .58  —  $  .58  $  .74 

.74         .74  $  .74  .74  $  .74 


1.27  1.27  1.27  1.27  — 

1.37  1.37  1.37  1.37  — 

1.48  1.48  _  _  _ 

1.48  1.48  1.48  1.48  — 

1.74  1.74  _  _  _ 

2.53  2.53  _  _  _ 


Kodachrome  Safety  Film  (For  Stills) 


Film 

No. 

Negative 
Size 

Exposures 

L    riLM 

*Kodachrome 
— K— 

*Kodachrome 
Type  A 
— K  (no.)  A— 

135 

24x36  mm. 

18 

$2.68 

$2.68 

828 

28x40  mm. 

8 

1.45 

1.45 

KODACHROME  PROFESSIONAL  FILM 

Daylight   Type — Type    B     (For   use    with    artificial    light) 

*Half-Dozcn  *Half-Dozen 

Size  Box  Size  Box 

2!4x  314 $  4.16  4.5x     6  cm $3.20 

2I/2X  3J/2 4.53  45    xl07mm 4.16 

3!4x  4^^ 5.60  6.5x     9  cm 4.53 

4x5     6.67  6    X   13  cm 5.33 

5     X  7     9.60  9    X   12  cm 6.40 

8     xlO     19.20 

11     xl4     36.27 


*  Prices  include  processing  and  return  transportation  by  third-class  postage  to  customers  within  the 
country  in  which  the  film  is  processed.  However,  when  less  than  three  sheets  of  Kodachrome 
Professional  Film  are   sent  in,  a   net   service   charge   of    50   cents   per   shipment   will  be   made. 


[  THE  FOCUS  for  OCTOBER,  1941  }                                      [15 
-^ 4- 

New  Prices 

Kodaks 

Kodak  3  5,  24x36  mm. 

Kodak  Anastigmat  /5.6  lens.    Kodex  shutter $15.50 

Kodak  Anastigmat  /4.5  lens.    Diomatic  shutter 26.00 

Kodak  Anastigmat  Special  /3.5  lens.   Kodamatic  shutter 35.50 

Kodak  3  5,  /3.5,  with  Range  Finder. 

Kodak  Anastigmat  Special  /3.5  lens.  Kodamatic  Self- timer  shutter 50.50 

Kodak  Bantam,  28x40  mm. 

KodaHnear  /8  lens 4.50 

Kodak  Anastigmat  /6.3  lens 9.00 

Kodak  Anastigmat  Special  /4.5  lens 25.00 

Kodak  Bantam  Special,  28x40  mm. 

Kodak  Ektar  f2.0  lens.  Supermatic  shutter.  With  Field  Case 116.75 

Kodak  Duex,  1^x2}/^.   Doublet  lens.  Fixed  focus 6.50 

Jiffy  Kodak  V.P.,  iV^xlVz.   Kodak  Doublet  lens 4.90 

Jiffy  Kodak  Six-20,  Series  II,  2J/4X3J/4.    Twindar  lens 8.25 

Jiffy  Kodak  Six- 16,  Series  II,  2!/2x4!4.   Twindar  lens 9.00 

Kodak  Vigilant  Junior  Six-20,  2J/4X3J/4. 

Kodet  lens.    Dak  shutter 9.25 

Bimat  lens.    Dakon  shutter 11.75 

Kodak  Vigilant  Junior  Six- 16,  2J/2X4I/4. 

Kodet  lens.    Dak  shutter 10.50 

Bimat  lens.    Dakon  shutter 13.25 

Kodak  Vigilant  Six-20,  2!4x3^. 

Kodak  Anastigmat  /8.8  lens.    Diomatic  shutter 15.50 

Kodak  Anastigmat  /6.3  lens.    Diomatic  shutter 18.00 

Kodak  Anastigmat  /4.5  lens.    Kodamatic  shutter 26.50 

Kodak  Anastigmat  Special  /4.5  lens.   Supermatic  shutter 39.85 

Kodak  Vigilant  Six- 16,  2!/2x4!4. 

Kodak  Anastigmat  /8.8  lens.    Diomatic  shutter 17.00 

Kodak  Anastigmat  /6.3  lens.    Diomatic  shutter 20.75 

Kodak  Anastigmat  /4.5  lens.    Kodamatic  shutter 30.85 

Kodak  Anastigmat  Special  /4.5  lens.    Supermatic  shutter 45.50 

Kodak  Monitor  Six-20,  2!4x3^. 

Kodak  Anastigmat  f4.5  lens.    Kodamatic  shutter.    Without  case 32.00 

With  De  Luxe  Field  Case 37.75 

Kodak  Anastigmat  Special  /4.5  lens.  Supermatic  shutter.  Without  case  45.50 
With  De  Luxe  Field  Case   51.25 

Kodak  Monitor  Six- 16,  2J/2X4J/4, 

Kodak  Anastigmat  f4.5  lens.    Kodamatic  shutter.  Without  case 37.25 

With  De  Luxe  Field  Case 43.75 

Kodak  Anastigmat  Special  /4.5  lens.  Supermatic  shutter.  Without  case  51.50 
With  De  Luxe  Field  Case 58.00 

Kodak  Ektar,  24x36  mm.    Focal  Plane  shutter. 

With  Kodak  Ektar  /1. 9  50  mm.  lens .....373.50 

With  Kodak  Ektar  /3.5  50  mm.  lens 304.00 

With  Kodak  Ektar  /3.5  35  mm.  lens 312.50 


16  1 


[  THE  FOCUS  for  OCTOBER,  1941  ] 


"Sussman  Mounts  Are  Paramount" 

Creation  Coated  Duplex  Cover  and  Insert  Stock — Serrated    Edge   Underlay — Slip-in  Style — 

Gray  and   Neutral  Shades 

Strikingly  modern  in  stock  and  design,  most  at- 
tractively framing  photographs,  aptly  describes  the 
Kelvin  easel.  In  oversized  dimensions  throughout  all 
the  sizes  in  which  it  is  made,  it  is  a  style  which  once 
seen,  will  demand  instant  attention  and  produce  cus- 
tomer demand  for  additional  pictures. 

Kelsey  is  the  Kelvin  Style  in  2-piece  Gray  only 

List  Price 


Print  Size 

Outsid 

e  Size 

per  100 

3x4 

43/4x 

63/4 

$    6.75 

3x5 

53/8X 

75/8 

8.50 

4x6 

6I/8X 

9 

10.00 

5x7 

7I/8X 

101/8 

11.50 

8x10 

10     X 

131/2 

19.50 

10x8 

121/2X 

11 

20.00 

KELSEY 

3x4 

43/4X 

63/4 

$    5.00 

3x5 

^ysx 

75/8 

6.25 

4x6 

6I/8X 

9 

8.00 

5x7 

VAx 

10/8 

9.00 

Boxed  in 

lOO's 

in 

3x4  size 

; — Boxed  in 

50' 

5,  3x5,  4x6 

and 

5x7- 

-Boxed  in 

25"s.  8x10  and 

10x8. 

Sam 

pie 

on  receipt  of  List  P 

rice 

falcon  ^otcli 


er 

Crash   Patterned  White  Rag  Stock — Slip-In  Style — Deckled  Cover  and   Insert 

This  folder  gives  an  impression  of  greater  worth  than  the  modest  prices  would  indicate. 
A  pleasing  shaded  tint  in  a  double  plate  sink,  on  the  insert  around  the  opening,  lends  an 
artistic  appearance  to  your  portraits. 


1 


Price 

Size 

Outside  Size 

per  100 

3      X  4 

5     X  7 

$    6.2  5 

3     X   5 

5/2X  8 

7.25 

4x6 

7       X105/8 

10.00 

5     X  7 

8     xll34 

11.00 

7x5  GrouD 

9/8X    8/8 

11.50 

6/2X  8/2 

9/X121/2 

13.75 

8     xlO 

103^x14 

16.00 

0     X  8  Group 

13     xllVg 

16.00 

Boxed   in 

lOO's 

.    3x4.   3x5,   4 

x6, 

5x7 

Boxed 

in  50 

s — All  larger 

sizes 

Samples  on  receipt  of  List  Price 


Manufactured   by  A.  SUSSMAN   &  CO.,   Philadelphia 

HIRSCH  &  KAYE 

Distributors 


[  THE  FOCUS  for  OCTOBER,  1941  ] 


[17 


££ 


Sussman  Mounts  Are  Paramount" 


^almaae  ^jroldi 


9 


erS 


Beautlcoat  Duplex  Cover  Stock  White   or   Buff  Antique   Stock   Insert 

Buff  or  White  Shades  Deckle-Edge  Cover 


Slip-in   Style 


The  outer  surface  of  the  cover  is  coated  in  a  new  fashion,  the  inside  surface  being  rough 
antique  to  correspond  with  the  antique  insert  stock.  A  platinum  ink  design  on  the  cover 
enhances  its  attractiveness.  The  insert  design,  a  double  line  effect,  pleasingly  frames  your 
portraits.  The  insert  design  also  features  a  plate 
sinking  to  lend  it  further  distinction. 

Price 
per  100 

6.75 

7.75 

9.50 
11.00 
11.50 
14.25 
16.75 
16.75 


Print  S 

ize 

Outside  Size 

P< 

3 

X 

4 

5     X  7 

$ 

*3 

X 

5 

VAx  8 

*4 

X 

6 

6'/2X  9% 

*5 

X 

7 

7/4x10 

7 

X 

5  G 

roup 

9>/8X     8/8 

evz 

X 

8 '72 

9'/4Xl2/2 

8 

X 

10 

10^x14 

10 

X 

8  G 

roup 

13      xll'/s 

In  stock 

Othei 

'  sizes 

to   order. 

B< 

jxed 

in   lOO's— 3x4,  3x5  and 

4x6 

50's 

all  other  sizes. 

^srarao  C^i 


'f 


adeld 


Silver  and  Black  Design  Gray  Shade  Only 

Slip-in  Style 


Coated  Duplex  Cover  Stock,  Coated   Insert  Stock 
Serrated   Edge   Underlay 

A  distinctive  easel  in  modern  design,  typical  of  Sussman 
leadership  in  the  Mounting  field.  It's  moderately  priced 
and  the  sizes  will  take  care  of  all  principal  requirements 
for  the  easel  style. 

Price 

per  100 

$   7.00 

7.00 

9.00 

10.25 

12.50 

16.50 

19.50 

20.00 


Outside  Size 

4%x  6% 
4y4X  6% 
5%x  8% 
6/4X  9/2 
8%x  7'/8 
9!/2xl2>/2 
10     xl3!/2 

12'/2Xll 
*ln  stoc\.   Other  sizes   to   order. 

Boxed  in  lOO's — 3x4  and   3x5 

Boxed  in  50's — 4x6,  5x7  and  7x5  gr. 

Boxed  in  25's— 61/2x8/2,  8x10  and  10x8  gr. 


Print  Size 

3 

X  4 

*3 

x   5 

*4 

X  6 

*5 

X  7 

7 

X   5   Group 

6/ 

X    8/2 

8 

xlO 

10 

X  8  Group 

Manufactured  by  A.  SUSSMAN  i  CO.,  Philadelphia 

HIRSCH  &  KAYE 

Distributors 


-f- 


18] 


[  THE  FOCUS  for  OCTOBER,  1941  ] 


H- 


New  Prices 

3 A  Kodak,  Series  III,  ^Vax^Vz. 

Kodak  Anastigmat  /6.3  lens.    Kodamatic  shutter 55.75 

Kodak  Medalist,  2]/^x3j/i.   Kodak  Ektar  /3.5.  Supermatic  shutter. 

With  Neck  Strap,  Adapter  Ring  Insert,  and  lens  cap 176.00 

Kodak  Medalist  Accessories 

Accessory  Back  for  Sheet  Film,  Film  Packs,  and  Plates  for  Kodak  Med' 

alist,   including   Ground   Glass   Focusing   Screen   and   T.B.I.    Cable 

Release  No.  2  19.75 

Tan  Leather  Field  Case  for  Kodak  Medalist,  with  neck  strap 13.35 

Super  Kodak  Six-20,  2^x3j/4. 

Kodak  Anastigmat  Special  /3.5  lens.    Self -timer  shutter 240.00 

Bullet  and  Brownies 

Baby  Brownie   Special,    lY^xlYi $  1.50 

Bullet,  PAxlYi  2.35 

Target  Brownie  Six-20,   lY^xlY^ 2.90 

Target  Brownie  Six-16,   IYi^^Ya 3-25 

Six-20   Brownie  Junior,   2%^}% 2.45 

Six-16    Brownie   Junior,    IYi^^Ya 2.80 

Six-20   Brownie  Special,   2^x3 !4 4.00 

Six-16   Brownie  Special,   IYz^'^Ya 4.60 

Six-20  BulPs  Eye  Brownie,  IYa^^Ya 2.95 

Brow^nie  Reflex  Synchro  Model,   lY^xlYs 6.35 

Six-20    Flash   Brownie,    2!4x3!4 4.75 

^ ^ 

Williams  De  Luxe  Beattie  Lamps 

Retouching  Stand  Fluorescents 

,  r        4U      c  wiK.^e  Model  FPH,  with  tubes $210.00 

Incorporatmg    the    Famous    W.ll.ams  ^^^^^  ^^^^  ^^^^^ ^^^^^ 

Revolvmg  Negative  Holder  And               ^^^^^  ^^^^  ^^^^  ^^^^^ ^^3  ^^ 

rrotector                                        ^^^^  without  stand 83.00 

For  either  the  Solid  Negative  or  the          Model  FS,  with  tubes 66.00 

Flexible  Negative  method  of  Retouch'          Model  HP,  with  tubes 60.00 

ing.    (For  the  latter,   remove  ground  Above  with  carrying  case  70.00 

glass  and  attach  to  back  of  the  Re-  Beattie  Overhead,  with  tubes  80.00 

volving  Negative  Holder.)  Utility  Overhead,  with  tubes  32.00 

Has  features  found  in  no  other  re^ 

touching  stand  at  any  price.    Chec\  Spotlights 

these  additional  features.  Super  Room-Lite,  with  globe  102.50 

Portable— folds  to  16"xl6"xl!4".  Super  Hi-Lite,  with  globe....  56.00 

Light  weight — 3  lb.  4  oz.  Studio  Hi-Lite,   v^th  globe  34.00 

Adjustable  pitch.                                           Cine-Lite,  less  globe 117.00 

Removable  canopy  or  hood. 

Holds  up  to  11x14  negatives.  INKIES 

New    Real    Floodlite,    less 

Keeps  negative  free  from  scratches  globe — on  studio  or  fold- 

and  finger  marks.                                                   ing  stand  41.00 

$5.50  On   Illustrator's  Stand....  48.00 


[  THE  FOCUS  for  OCTOBER.  1941  ] [  19_ 

Greetings  From  London 

The  following  letter,  intended  for  the  Chicago  Convention,  arrived  too 
late  to  he  read  to  the  gathering.  It  contains,  among  other  things  of  interest  to 
the    Photographic    Industry    in    America,    facts    which    reflect    with    striding 


similarity  conditions  here. 


Photographic  Trade  Bulletin 
1    Bloomsbury  Square 
London,  W.C.I.  England 
August  12,  1941 

.  .  .  Photography  in  Britain  is  booming.  It's  booming  on  all  sides,  amateur, 
professional  and  industrial.  The  only  handicap  which  prevents  the  industry 
from  enjoying  the  full  benefits  of  that  boom  is  the  dearth  of  supplies  ...  a 
condition  which  is  brought  about  by  similar  circumstances  to  those  which  in 
the  U.S.A.  are  called  ''Priorities.'' 

On  the  apparatus  side  there  is  an  insatiable  demand  for  high-grade 
equipment.  In  that  respect  there  is  now  only  a  very  small  margin  which 
prevents  the  trade  from  being  one  vast  '"trade-in"  business.  True,  there  is 
a  certain  production  from  British  factories,  but  there  is,  as  yet,  no  high-grade, 
precision  cameras  made  in  this  country.  Plans  are  in  hand  to  rectify  this  posi- 
tion, but  they  cannot  obviously  be  put  into  full  effect  while  there  is  a  war  on. 
When  that  apparatus  does  appear  it  will  put  new  life  into  the  British  Photo- 
graphic Industries.  Incidently,  there  are  more  manufacturers  planning  to  enter 
this  trade  than  many  people  in  this  country  reaHze.  There  is  the  probability 
that  the  "regular"  photographic  manufacturers  will  be  faced  with  competition 
from  the  engineering  industry.  That  will  not  be  a  disadvantage,  for  new- 
comers to  the  industry  will  bring  new  ideas,  and  the  industry  certainly 
needs  that. 

.  .  .  Coming  back  to  the  trade  in  this  country — the  domestic  trade — one 
interesting  feature  is  that  many  people  are  buying  high-grade  cameras  and 
other  equipment  as  a  matter  of  investment.  Some  of  the  collectors  have 
acquired  as  many  as  a  score  of  cameras  which  are  accepted  as  the  best  yet 
produced.  They  are  hopeful  that  prices  will  go  to  a  premium  when  the  war  is 
over  and  that  their  investment  will  pay  good  profits. 

Leading  retailers  show  no  desire  to  curb  this  collective  outlook  of  their 
customers;  and  it  may  be  that  they  find  it  an  advantage  to  encourage  it.  In 
any  case  practically  every  photographic  dealer  of  any  standing  is  advertising 
to  buy-in-high-grade  photographic  equipment. 

Photo-finishers  find  themselves  handicapped  by  the  operations  of  the 
Limitation  of  Supphes  orders.  Under  this  they  are  allowed  only  25  per  cent, 
in  value  of  the  materials  they  bought  during  a  period  which  virtually  cor- 
responds with  the  first  six  months  of  the  war.  This  means  that  finishing  staffs 
have  to  be  reduced  because  there  is  not  the  material  to  justify  their  continued 
engagement.  Those  who  have  to  leave  their  work,  however,  are  not  put  to  any 
hardship  for  there  is  plenty  of  openings  for  them  on  war  work. 

It  is  still  difficult  to  realize  that  only  two  years  ago  photo-finishers  were 
vying  with  each  other  in  cutting  their  service  times  to  all  sorts  of  ridiculous 
limits.  One  man  even  went  so  far  as  to  promise — and  provide — a  three-hour 
service.  Nowadays  an  eight-day  service  is  comparatively  "speedy."  More 
often  than  not  the  service  time  is  three  weeks  to  a  month,  and  the  curious 

(Continued  on  Page  21 ) 


Cine-Kodak  Film 

16  MM. 

*Super'X  Panchromatic  Safety 

No.  339         lOO'ft.  rolls    $  6.40 

No.  340          50'ft.   rolls   3.45 

No.  362           50'ft.   magazine   3.75 

50'ft.  cassette  3.75 

No.  363           10  metres  for  Kinamo  S-IO 2.70 

No.  364           50'ft.  Packette  3.75 

No.  338        200'ft.  rolls    12.80 

*Super'XX  Panchromatic  Safety 

No.  389         lOO'ft.  rolls    7.20 

No.  388           50'ft.  rolls    4.00 

No.  390          50'ft.   magazine  4.30 

50'ft.  cassette     4.30 

No.  392           10  metres  for  Kinamo  S-IO 3.00 

No.  391           50'ft.  Packette  4.30 

No.  387        200'ft.  rolls    14.40 

*Kodachrome  Safety 

No.  365         lOO'ft.  rolls    8.55 

No.  365A     lOO'ft.  rolls    8.55 

No.  366          50'ft.  rolls    4.60 

No.  366A       50'ft.  rolls    4.60 

No.  382           50'ft.  magazine    5.00 

No.  382A       50'ft.  magazine    5.00 

50'ft.  cassette     5.00 

50'ft.  cassette,  Type  A  5.00 

No.  368           50'ft.  Packette  5.00 

No.  368A       50'ft.  Packette  5.00 

No.  344        200'ft.  rolls    17.15 

No.  3 44 A     200'ft.  rolls    17.15 

*Cine' Kodak  Safety 

No.  349         lOO'ft.  rolls    4.80 

Safety  Cine  Panchromatic  Negative  (Non'Reversal). 

No.  345         lOO'ft.  rolls    3.75 

Safety  Super'XX  Panchromatic  Negative 

No.  341         lOO'ft.  rolls  daylight  loading 3.75 

No.  342        200'ft.  rolls  daylight  loading 7.45 

No.  343        400'ft.  rolls  darkroom  loading 14.95 

Infra'Red  Safety  Negative 

No.  333         lOO'ft.  roll  4.80 

Safety  Positive  (16  mm.)    lOO'ft.  roll 95 

8  MM. 

*Super'X  Panchromatic  Safety 

No.  399        25'ft.  roll   $  2.40 

No.  398         25'ft.  magazine    2.70 

*Cine'Kodak  Eight  Panchromatic  Safety 

No.  370        25'ft.  roll   2.15 

*Kodachrome  Safety 

No.  369        25'ft.  roll   3.65 

No.  369A     25'ft.  roll   3.65 

No.  337        25'ft.  magazine    4.00 

No.  337A     25'ft.  magazine    4.00 

Safety  Positive,  lOO'ft.  roll 95 

*  Prices    include    processing    and    return    transporUtion    to    customers    within    the    country    in    which 
the   film  is  processed. 


[  THE  FOCUS  for  OCTOBER,  1941  ]                                       [  21 
^ — ^ 

GREETINGS  FROM  ENGLAND 

(Continued  from  Page  19) 

part  IS  that  no  one  grumbles,  so  long  as  their  finishing  is  ready  on  time.  When 
the  war  is  over,  I  expect  the  mad  rush  to  give  impossibly  high-speed  service 
will  again  be  introduced,  in  spite  of  pious  hopes  that  a  more  ''sensible'""  service 
time  will  be  maintained. 

.  .  .  Portrait  photographers  are  having  the  time  of  their  lives.  It  is,  with 
them,  not  a  case  of  waiting  for  sitters  to  come,  but  of  sitters  literally  lining  up 
for  their  turn  in  the  studio.  It  is  not  unusual  to  see  lines  of  servicemen  and 
servicewomen  extended  along  the  street  outside  the  shops  of  those  photog' 
raphers  who  sell  their  work  at  ''popular"  prices,  which  are  much  lower,  I 
believe,  than  the  popular  prices  in  the  U.  S. 

Limited  supplies  has  given  a  big  fillip  to  "sales  of  service.""  Whereas  it 
was  rare  for  a  photographer  to  attempt  to  sell  colored  pictures,  nowadays  there 
is  a  boom  in  this  work,  and  some  of  it  is  really  fine,  and  sells  at  the  highest 
prices.  It  has  taken  a  war  to  demonstrate  to  some  photographers  just  how 
much  business  they  have  been  missing  for  years. 

There  is  the  prospect  that  the  coming  winter  will  see  a  boom  in  indoor 
photography.  Members  of  the  services  who  are  home  on  leave  will  provide 
most  of  the  "subjects,''  and  since  so  much  attention  has,  in  the  past  few  years, 
been  gained  for  this  side  of  Photography,  and  it  is  not  likely  that  it  will  be 
overlooked  entirely. 

Trade  associations  here  are  working  well  together.  Finishers  and  dealers 
cooperate  whenever  adjustment  of  prices  are  necessary.  Photographers  and 
manufacturers  get  together  to  ensure  that  the  supplies  which  are  available 
for  public  use  are  used  to  the  best  advantage.  By  such  cooperation  everyone 
is  getting  the  best  from  the  prevailing  conditions;  and  Photography  in  every 
form  is  being  kept  alive.  When  the  post' war  era  arrives  Photography  will  be 
off  to  a  flying  start  and  will  experience  a  boom  possibly  even  greater  than  it 
did  in  the  five  years  preceding  the  war.  .  .  . 

Thomas  A.  Scrubby,  Publisher,  Photographic  Trade  Bulletin. 


Vaporate  Means  Protection  insuring   much   longer   life  of  the 

MAXTA7       u  .  u  .1-   •  negatives  and   much   more   briUiance 

ANY    photographers    or    their  ^„j  ^i^„  ^^^^l^^ 
customers  have  35  m/m  nega-  ^^  ^^^     ^^     ^^j  ^^  ^^  3, 

tives  which  they  would  like  to  pre-  «,/^    ^„j    o     ;  ^-         • 

J    ^      J.  .        .  y  m/m   and   Bantam  negatives  in   our 

serve   in   good  condition   for  a   long  own  estaWishment.  The  charge  for  18 

T.,     ,r  ,.  J  and  36  rolls  is   10c  a  roll.    We  can 

The  Vaporate  process  as  apphed  to  ^  ^^  ,  jq  size  films  at  price  of  1 5c 

your  negatives  does  not  in  any  way  ^  ^^„    ^^  ^^^    ^^     ^^j  to  extend  the 

interfere    with    the    quality    or    your  , ^^    ;  ^  *-        n      r  o       j  i /:       / 

,  1  same  service  to  roils  or  8  and  16  m/m 

negatives    other    than    to    prevent  ^^♦-v^^  «,v<-,,^«  c\^ 

^     ,  ,.  ,  ^     f.  motion  picture  nlm. 

scratches,    digs,   natural   wear,    nnger 

marks,  or  oil  and  water  marks.  ^—<*-^ 

In  the  Vaporate  process  your  films  It   has   been   ruled   that   the   well' 

are  placed  in  a  cylinder  into  which  a  known   dry   mounting   tissue   Fotoflat 

special  gas  is  forced   under  pressure.  is  not  subject  to  the  provisions  of  the 

This  gas  leaves  a  protective  coating  on  excise  tax.   This  naturally  will  include 

both  black  and  white,  and  color  films  similar  preparations. 


^- 


22  1 


[  THE  FOCUS  for  OCTOBER,  1941  ] 


The  Man  of  the  Hour  Phaostron  Exposure  Meters 


Because  of  the  mag- 
nitude of  his  job,  due 
to  the  drastic  revisions 
in  prices  occasioned 
by  the  Excise  tax,  we 
have  an  orchid  for 
Fred  Sass,  our  price 
clerk. 

When  we  mention  that  our  mer- 
chandise is  obtained  from  300  various 
sources  and  practically  everything  we 
distribute  has  been  revised  in  price, 
the  job  of  providing  our  sales  people 
with  information  is  a  real  job.  Con- 
scientious to  the  extreme  in  his  loyalty 
to  the  firm,  he  is  equally  concerned 
to  see  that  each  and  every  customer 
receives  fair  treatment.  We  gladly 
hand  this  bouquet  to  a  person  who 
deserves  it. 


One  for  Ripley 

To  prove  that  truth  is  indeed 
stranger  than  fiction,  we  thought  our 
readers  would  enjoy  the  following.  It 
is  reprinted  from  one  of  the  San  Fran- 
cisco newspapers.  We  will  vouch  for 
the  accuracy  of  the  story: 

""The  picket-story  to  end  picket- 
stories  has  to  do  with  a  gent  who  ap- 
peared the  other  day  at  Hirsch  6? 
Kaye's.  .  .  .  'Understand  you  need  a 
picket,'  he  said.  .  .  .  'But  we've  al- 
ready got  a  picket,'  said  Frank  Kaye. 
.  .  .  'Gosh,  I  need  the  work,'  said 
he.  .  .  .  'Well,  I'll  tell  you  where 
they  need  a  picket,'  said  Kaye.  .  .  . 
So  he  gave  the  chap  a  McAllister 
Street  address,  and  he  picketed  there 
efiiciently  enough — until  officials  of 
the  Optical  Workers  Union  came  out 
to   lunch." 

P.  S. — The  pickets  left  of  their  own 
accord  some  time  ago. 


People  are  paid  wages  for  doing  the 
things  they  are  told  to  do.  People  are 
paid  salaries  for  doing  what  is  up  to 
them  to  do  without  being  told.     • 


The  very  noticeable  shortage  of 
well-known  lines  of  Photo-Electric 
Cell  Exposure  Meters,  emphasizes  the 
desirability  of  the  Phaostron  line  of 
meters  we  are  still  able  to  furnish. 

For  the  past  two  years  the  Phao- 
stron Meter  has  been  the  fastest- 
selling  meter  in  our  stock  and  seems 
to  have  been  unusually  successful,  and 
confidence  in  the  product  is  shown  by 
the  many  repeat  orders  for  the  Phao- 
stron Meter. 

Model  A  Meter  is  intended  for 
commercial  and  amateur  photogra- 
phers for  still  and  motion  picture  use. 
Model  B  has  less  markings  on  the 
scale  and  is  intended  for  professional 
use. 

We  suggest  that  dealers  place  their 
order  for  an  assortment  of  Phaostron 
Meters  in  order  to  have  something  to 
offer  during  the  gift  season. 

Phaostron  Meters  A  or  B....$7.00 

Phaostron  Meters  C $10.00 

Check  Your  Invoices  Carefully 
For  New  Prices 

All  Prices  Are  Subject  to  Change 
Without  Notice 

Frequent  price  changes  are  neces- 
sary under  existing  conditions.  It  is 
difficult,  therefore,  to  keep  you  in- 
formed of  all  price  changes  as  rapidly 
as  they  occur.  We  shall  invoice  goods 
at  lowest  prices  effective  at  time  of 
delivery. 


[  THE  FOCUS  for  OCTOBER,  1941  ]                                       [  23 
-^ 4- 

New  Kalart  Lens-Coupled 
Range  Finder 

TriE  Kalart  Company  announces  its  new  model  "E''  Lens-Coupled  Range 
Finder,  which  will  supplant  the  present  Model  "F/'  The  new  model  range 
finder  embodies  the  experience  gained  in  the  manufacture  of  more  than  50,000 
range  finders. 

This  new  synchronized  range  finder  will  fit  all  Speed  Graphic  cameras, 
Watson  Press  Cameras  and  most  film  pack  cameras. 

Streamlined  in  appearance,  the  new  model  has  a  bigger  and  brighter  image    . 
which  will  enable  photographers  to  focus  accurately  even  under  unfavorable 
light  conditions.    The  range  finder  is  of  the  superimposed  image  type. 

Close  working  distance  has  been  increased  from  31/2  f^^t  to  2J/2  feet  on  the 
new  shorter  focal  length  lenses,  which  will  be  of  prime  importance  to  those 
doing  close-up  work  and  portraits.  Mechanically  the  new  range  finder  will 
have  all  adjustments  internally,  simpHfying  installation  and  adjustment.  The 
range  finder  is  adjustable  for  all  lenses  from  10.5  to  16.5  cm.  Adjustment  per- 
mits owners  to  compensate  for  tolerances  in  focal  length  inherent  in  every  lens. 

The  new  range  finder  has  been  made  practically  shock-proof  by  ingenious 
suspension  of  the  synchronizing  mechanism. 

Price  of  the  new  range  finder  remains  at  $24,  plus  nominal  installation  charge. 


Kalart  Announces  New  Automatic 

Speed  Flash 

ANEW  Automatic  Speed  Flash  has  just  been  announced  by  the  Kalart 
Company,  largest  manufacturer  of  flash  synchronizers  and  lens-coupled 
range  finders.  Fully  automatic  in  that  it  requires  no  Vvdnding  or  cocking  before 
use,  this  synchronizer  is  of  the  mechanical  type.  It  is  also  a  universal  Speed 
Flash,  fitting  practically  any  type  of  camera  having  a  cable  release  socket. 
It  can  also  be  used  with  miniature  focal  plane  cameras  by  the  addition  of 
a  simple  adapter. 

Extremely  compact  in  size,  measuring  only  lj/2  inches  in  length  and  Yi  irich 
in  width,  the  automatic  synchronizer  unit  itself  snaps  into  the  jack  terminals 
of  the  battery  case,  requires  no  cable  release  and  eliminates  all  wires.  An 
armored,  flexible  coupling  connects  the  synchronizer  to  the  shutter.  The 
coupling  is  adjustable  for  variations  in  shutters. 

In  operation  you  simply  press  the  cushioned  release  button,  setting  in  motion 
the  inertia  rotor  which  controls  the  timing  cycle,  the  same  basic  principle  of 
the  famous  Kalart  Micromatic  Speed  Flash.  Synchronization  is  unaffected  by 
varying  finger  release  pressure.  The  Automatic  unit  may  be  used  with  either 
the  Kalart  Master  or  Compak  battery  cases.  With  the  Kalart  Master  Battery 
case  and  reflector,  the  Automatic  will  retail  at  $18.50  complete.  With  Compak 
battery  case-reflector  combination  the  price  is  $14.95.  The  synchronizing 
unit  only  is  $10. 


^1941  St Je.,, 


f 


THE  PALM  SPRINGS 

Just  the  style  you  need  for  the  noveltyseeking  young  folk — an  ideal 
school  mounter — and  note  how  appropriate  for  soldiers'  pictures. 
In   sizes    3x4   to    5x7...  now   available   through   your   dealer. 


EASTMAN  KODAK  COMPANY 


Taprell  Loomis  Division 


Chicago,  Illinois 


-^ 


[  THE  FOCUS  for  OCTOBER,  1941  ] 


[  25 


-4- 


J  e  r  r  y  ^  s 


Corner 


By  Himself 


One  of  our  employees  moved  to  San 
Francisco  after  living  out  in  the  sub- 
urbs for  some  time.  I  was  kidding  him 
about  It  and  asked  him  what  it  felt  like 
to  move  away  from  the  "sticks". 

I  really  can't  see  any  difference,  he 
said- — Down  there  we  call  it  the 
"sticks'",  in  San  Francisco  you  call 
them  pickets! 

The  World  Series  is  over  and  I  have 
been  trying  to  find  out  how  Joe  Di 
Maggio  could  make  so  many  home  runs 
when  he  comes  from  a  town  so  full  of 
strikes. 

Everybody  is  trying  to  help  the  de- 
fense program.  I  heard  about  a  lady 
who  took  a  negative  to  a  finisher  and 
said  she  would  like  an  8x10  enlarge- 
ment from  the  negative  but  on  account 
of  the  shortages,  she'd  be  satisfied  with 
8x10  of  half  a  negative. 

Now  that  there  ain't  going  to  be  a 
lot  of  things  we  use  to  have  everyday, 
ril  have  to  think  of  some  substitute 
ways  of  getting  the  same  results. 

I  have  been  reading  that  there  will 
be  no  metal  for  making  shoe  horns  but 
I  find  that  a  new  $10.00  bill  is  just  as 
good. 

There  won't  be  any  more  of  these 
fancy  toasters  where  the  bread  jumps 
out  of  the  toaster,  so  I've  got  an  idea. 
I'll  get  the  flour  company  to  mix  Mexi- 
can jumping  beans  with  the  flour  and 
we'll  get  the  same  effect. 


Mr.  Adams,  our  comptroller,  said 
he  hoped  that  shortage  of  rubber 
would  make  somebody  invent  a  sub- 
stitute for  rubber  checks,  the  kind  that 
don't  bounce. 

Anyhow  I've  discovered  a  good  sub- 
stitute for  gasoline.    It's  shoe  leather! 

I  used  to  put  the  carfare  money  and 
Frank's  parcel  post  stamps  in  the  of- 
fice safe  every  night,  but  Manuel  says 
put  the  keg  of  nails  in  the  safe,  instead. 

Get  a  defense  job  and  you'll  get 
double  time  for  Sundays. 

Join  the  Army  and  you'll  get  double 
time  every  day  except  Sunday. 

I  was  talking  to  one  of  our  men  who 
was  in  the  last  war  and  he  showed  me 
where  a  bullet  hit  him.  I  said  why 
that's  where  your  heart  is,  why  aren't 
you  dead?  You're  mistaken  Jerry,  my 
heart  was  in  my  mouth  at  the  time. 

Billy  Wolff  says  he  can  remember 
the  good  old  days  when  the  people 
voted  every  four  years  for  a  president. 

Manuel  says  it  is  more  blessed  to 
ship  than  to  receive. 

Those  Venetian  blinds  across  the 
front  of  our  office  remind  me  of  a 
book — "Drapes  of  Lath". 

When  I  went  to  school,  I  noticed 
some  of  the  kids  would  bring  the 
teacher  a  shinny  red  apple  and  it  didn't 
seem  to  do  them  any  go<::)d.  I  brought 
applesauce  and  got  lots  of  favors. 

Hope  you  do  the  same. 

Jerry. 


26] 


[  THE  FOCUS  for  OCTOBER,  1941  } 


STUDIO  FOR  SALE 

Well  equipped  for  Portraits,  Com- 
mercial Work,  and  Photo  Finishing. 
Long  established  on  main  street  oppo' 
site  Theater  in  good  payroll  town. 
Price,  $1750.00,  half  cash,  balance 
terms,  low  rent.  This  is  $1000  less  than 
actual  inventory.  Or  will  trade  for 
studio  of  equal  value  in  good  College 
town. 

H.  G.  Frederick,  Fort  Bragg,  Cali- 
fornia. 


Photographers 

Write  for  1939  Catalog  and  price 
list,  genuine  oil  portraits — pastels,  or 
rebuilt  damaged  portraits. 

Convex  glass  and  portrait  frames. 

VICTOR  PORTRAIT  COMPANY 
752  '  13th  Street,  Oakland,  Calif. 


FOR  SALE 

Southern  California  studio  in 
city  of  12,000,  serving  70,000. 
For  sale  only  because  of  death 
of  owner. 

Box  2457  The  Focus 


-^ 


FOR  SALE 

Old  established  studio  in  county  seat, 
heart  of  orange  belt,  home  of  National 
Orange  Show,  Santa  Fe  shops,  fine 
schools  and  college.  On  account  of 
old  age  and  poor  health  will  sacrifice 
for  $600.00  cash. 


Box  2456 


The  Focus 


STERLING  tank  OUTFITS 

SAVE  overhead  and  operating  expense. 

That  spells  PROFITS  FOR  YOU. 

Amateur  Finishing  Outfits,  for  Roll  Film  and 

Circuit  Work. 

Large  Daily  Output.        Low  Cost.        Low  Upkeep. 

Made  of  finest  PORCELAIN  Triple-coated  Enamel. 

STERLING  PHOTO  MFG.  CO. 

BEAVER  FALLS,  PA. 


A$J(  your 
Dealer  for 
prompt 
shipment 
or  write  us 


2  SIZES 
12,  19 
gallons 


Water' 

Jacket 

and  2  Tanks 

with 

circulating 

water  for 

temperature 

regulation. 


COMPLETE 
COMPACT 
DURABLE 

EFFICIENT 

The  best 
by  Utt. 


STUDIOS  FOR  SALE 

Glendale  and  Pasadena,  at  fraction 
of  value.  Holiday  business  should  pay 
for  them.  Cash  receipts  for  past  ten 
years  have  averaged  per  year:  Pasa' 
dena,  $7,180.  Glendale,  $6,340. 

HowLETT  Studios 
1 14!/2  E.  Broadv^^ay        Glendale,  Cal. 


-^ 


FOR  SALE 

Studio  and  Camera  Shop — Town 
of  7,500  population — No  local 
competition.  For  details  write  S. 
M.  Hurst,  Madera,  California, 
Tel.  779. 


[  THE  FOCUS  for  OCTOBER,  1941  }                                       [  27 
^ 

Bargain  Lenses  for  the  Photographer 

(Offered  subject  to  prior  sale) 

Please  mention  the  Bargain  Page  when  ordering. 
Description  and  illustration  of  any  article  gladly  sent  on  request. 

^ ^ 

Cooke    Wide    Angle    Primoplane  Barre  Rapid  Portrait,  F5 — 5"  to 

Lens,  in  barrel,  4'',  ¥6.5.  6^',  in  barrel. 

Bargain  Price  $27.50  Bargain  Price  $4.95 

Gundlach   Ultrastigmat,   in  bar-           1^"  Darlot  Lens,  in  barrel, 
rel,  2",  F1.9.  Bargain  Price  $4.95 

Bargain  Price  $15.00 

5x7  Wollensak  Series  A  Portrait 

Ansco     Anastigmat     in     Optimo      ^^   ^^^^^^^  Shutter. 
shutter,   lY/',   F6.3.  Bargain  Price  $12.95 

Bargain  Price  $10.50  ^^^  ^^  ^  „^         i„  ,r  .   »    »       t 

^  25"  F6.3  "Barrel"  Voightlander, 

_     .    _  .       ^               ■       r^                 1 — water  house  stop. 
Carl    Zeiss    Tessar,    in    Uompur          _          .     -.  . 
shutter,  3",  F4.5.  Bargain  Price  $12.95 

Bargain  Price  $26.50  eYzxSVz      Cephaloscope,      iV//', 

F5,  in  barrel. 
Hugo     Meyer     Kinoplasmat,     in  Bargain  Price  $9.95 

barrel,  2",  Fl.5. 

Bargain  Price  $45.00  ^^^^     ^^iss     Protar,     in     barrel, 

11  c/m,  F18;  wide  angle  lens. 

Two    Morrison    6"    Wide    Angle  Bargain  Price  $27.00 

Lenses. 

-,          .      T^  .  ^  „  ^  ^  1  Steinheil   Orthostiemat   Lens,   in 

Bargain    Price $3.50    each      ^^^^^^^   ^y.^  p^  g 

Goerz  Dagor,  Acme  shutter,   5", 

Taylor  Hobson  Cooke,  in  barrel, 
Bargain  Price  $41.50  6^2",  F2.5. 

Bargain  Price  $82.50 

Kodak    Anastigmat,    ballbearing 
shutter,  6>^",  F7.7.  Taylor  Hobson   Cooke  Anastig- 


Bargain  Price  $7.50 


mat,  in  barrel,  6J/4",  F3.5. 

Bargain  Price  $47.50 


B.   &  L.  Wide  Angle  Protar,  in  „          ,                   ,       , 

barrel,  cover  4!4x6j/2.  Bausch   &   Lomb   Plastigmat,  in 

Betax  shutter,  5x7,  F6.3. 

Bargain  Price  $17.50  «           •      t»  •                         *ie  erk 

°  Bargain  Price  $15.50 

Wollensak  Velostigmat,  in  barrel,  Bausch    &    Lomb    Ic    Tessar,    in 

'7"'  P*^-^-  Ilex  Universal  shutter,  2^x3j4,  F4.5. 

Bargain  Price  $13.50  Bargain  Price  $19.50 


28  ] 


[  THE  FOCUS  for  OCTOBER,  1941  ] 


H- 


BarMaims 


-4- 


Gundlach   Wide    Angle,    8x10. 
Bargain  Price  $8.50 

^Vi^'t    F6.3    Ansco    Anastigmat, 
Acme  shutter. 

Bargain  Price  $19.50 

4%",   110°   Radar  Wide  Angle,  in 
barrel. 

Bargain  Price $27.50 

6%"  F6.3  Seneca  Anastigmat,  Op- 
timo shutter. 

Bargain  Price  $10.50 

4%"  F4.5  Bausch  &  Lomb,  in  ring 
compur. 

Bargain  Price  $27.50 

2"  F4.5  Novar  Anastigmat,  in  Tel- 
ma  shutter. 

Bargain  Price  $10.00 

4!/8"     F4.5     Foth     Anastigmat,     in 
shutter. 

Bargain  Price  $12.50 

Mergon    Cold    Enlarging    Light. 

Needs  no  condensers.    For  use  with 
6j/2  X  8j/2  negatives  or  smaller. 
Bargain  Price  $16.50 

5x7  Graflex  Film  Magazine  in 
fine  condition. 

Bargain  Price  $14.50 

Pako  A  Printer  with   foot   pedal 
and  paper  cabinet.    Fine  condition. 
Bargain  Price  $72.00 

Elkay  Water  Filter,  fits  the  faucet. 
Bargain  Price  $2.50 

Kodascope,  8  mm.  Model  50,  uses 
3 00- watt  lamp  in  case.  Fine  condition. 
Bargain  Price  $27.50 

Century  No.  2  Sliding  Ground 
Glass  Carriage  with  one  8x10  back 
and  one  5x7  back.   Like  new. 

Bargain  Price  $49.50 


Sunray  No.  40  Studio  Lamp,  de' 

signed  for  2  No.  4  flood  bulbs  or  two 
1,000'watt  T  20  lamps.  Has  high,  low, 
and  medium  selective  switch,  diffusion 
screen  and  side  wings.  Mounted  stand 
can  be  elevated  to  10  feet. 

Bargain  Price  $37.50 

10  X  12  X  5  Sterling  White 
Enamel  Hypo  Tank.  Perfect  condi' 
tion. 

Bargain  Price  $4.75 

Johnson  U  19  Ventlite  and  stand. 
Cabinet  measures  24  x  19  x  14.  De' 
signed  for  No.  4  flood,  1,000-watt,  or 
1,5  00- watt  lamp  and  mounted  on 
7-foot  studio  stand. 

Bargain  Price  $44.50 

Mendelsohn  Universal  Synchro- 
nizer, in  good  condition. 

Bargain  Price  $14.50 

9I/2  X  17!/^  X  42"  Stoneware 
Tank  without  bottle  drain. 

Bargain  Price  $12.50 

9I/2  X  I7I4  X  42"  Stoneware 
with  top  and  bottom  outlet. 

Bargain  Price  $15.00 

8x10  Eastman  2D  View  Camera 

with  29"  Bellows,  carrying  case,  and 
one  film  holder. 

Bargain  Price  $45.00 

"The  Complete  Press  Photogra- 
pher," by  Bell,  with  many  illustra' 
tions  of  valuable,  newsy  subjects. 

Bargain  Price  $1.25 

4x5  to  3!4  X  4  lantern-size 
Wood  Reducing  Kits. 

Bargain  Price  15c  each 

Beattie  Mini  Pan  Lamp  on  studio 
Roller  Stand  with  counter  balance, 
lifts  lamp  to  61/2  ft.  height  and  takes 
15  00- watt  lamp  in  condition  like  new. 

Bargain  Price  $79.50 


[  THE  FOCUS  for  OCTOBER,  1941  ] 


[  29 


Bar^aies 


No.    3    Ideal    Print    Washer    for 
11  X  14  and  smaller  prints. 

Bargain  Price  $6.50 


Mole      Richardson      Professional 
Studio  Lamps  on  6'ft.  roller  stands. 
Designed    for    use    with    any    mogul 
base  lamp  up  to  1,500  watts.  Reflec 
16    X    20    X    6    Sterling    White      tors   measure    UYz    x   20.    Complete 
Enamel  Hypo  Tank.  with  necessary  adjustments. 

Bargain  Price  $8.50  Bargain  Price $18.50   each 


Copy  "Natural  Color  Processes," 

by  Carleton  E.  Dunne.  Color  sepa- 
ration negatives,  Chromatone  process, 
Dufay  color,  Agfa  color,  and  many 
other  processes.  5]/2"x8",  cloth  bound. 

Bargain  Price  $1.50 

Haloette  Attachment  for  8  x  10 

Elwood  Enlarger.  We  have  a  few  of 
these  left  in  stock,  and  there  will  be 
no  more  when  sold.  This  attachment 
permits  you  to  readily  obtain  clean- 
cut  white  backgrounds  at  present  or 
any  future  printing  of  any  negative. 

Bargain  Price  $10.00 

Emerson  DC  Motor,  1/20  HP., 
1750  R.  P.  M.,  no-volt.  Good  for 
home-made  equipment,  requiring  a 
motor. 

Bargain  Price  $2.50 

Cooper  Hewitt  M  Tube  Outfit 

for  A.  C.  Complete  on  stand  and 
ready  for  use.  Ideal  enlarging  light 
for  8x10  negatives.  Does  away  with 
condensors. 

Bargain  Price  $98.00 

Folmer  8  x  10  Home  Portrait 
Camera.  20"  red  leather  bellows,  4 
holders  in  leather  case. 

Bargain  Price  $34.50 

Vakagraph  Border  Printer  com- 
plete with   masks. 

Bargain  Price  $49.50 


3  14  x4  (4  Graflex  Camera,  with 
F2.5,  6K2"  Cooke  lens  with  Film  Pack 
Adapter  and  carrying  case,  in  excel' 
lent  condition. 

Bargain  Price  $125.00 

Brunner  Table  Model  Glossy 
Print  Dryer.  Operated  on  the  prin' 
ciple  of  endless  chain  belt  to  which 
heavy  chromium  plates  are  attached. 
Gas  heated  and  operated  by  110  volt 
A.  C.  motor. 

Bargain  Price  $98.50 

Copy    of     "Pictorial     Landscape 

Photography."  53  illustrations.  Pub- 
lished by  American  Photography. 
iy/'xlO'\  doth  bound,  was  $3.50— 


now 


Bargain  Price  $1.95 

Omega  B.  Enlarger  for  lY^xlY^ 
negatives  or  smaller  and  no  lens  but 
with  double  condensers. 

Bargain  Price  $42.00 

3  Va  x4  !4  Speed  Graphic  Camera, 

13.5  c/m.  CZ  Tessar  lens,  F4.5  in  ring 
compur  shutter  and  1  film  holder  in 
fine  condition. 

Bargain  Price  $98.50 

Mendelsohn    Seedgun   —   Recent 

Model  D  with  7"  reflector.  Condition 
like  new. 

Bargain  Price    $17.50 


30] 


[  THE  FOCUS  for  OCTOBER,  1941  ] 


■-¥ 

4x5  Auto  Graflex  with  no  lens 
but  with  pack  adapter. 

Bargain  Price  $75.00 

Two  6'ft.  sturdy,  Hght-weight  fold- 
ing Lamp  Stands. 

Bargain   Price $1.95    each 

16-oz.    Glass    Tumbler    Graduates 
Bargain  Price  $    .40 

3  5  mm.  Speed  Carrier  for  Omega 
C.  Enlarger. 

Bargain  Price  $4.50 

Cirkut  Print  Frame.  Can  be  used 
with  7"  X  36''  paper.  Complete  with 
glass. 

Bargain  Price  $4.00 

B  &  H  Ground  Glass  Motion 
Picture  Screen,  AOYz  x  30!/2.  Suit- 
able for  use  as  a  translucent  screen. 

Bargain  Price  $2.50 

5x7  Dallon  Developing  Tanks, 
with  capacity  of  6  films  each. 

Bargain  Price  $6.50 

Stoneware  Tank,  10%"  long, 
7%"  wide,  10!/8"  deep — irregular  in 
shape. 

Bargain  Price  $6.50 

H.  &  K.  Focusing  Cloth.  36  x  48. 
Bargain  Price 75c  each 

Sunray    No.    10    Jr.    Lamp,    on 

7-foot    folding    stand.     Designed    for 

two  No.  1  flood  lamps  and  equipped 

with  bright  and  dim  selective  switch. 

Bargain  Price  $9.50 

Omega  A  Enlarger  for  35  mm. 
film,  with  double  condensers,  no  lens. 
In  fine  condition. 

Bargain  Price  $32.50 

Haloette  Attachment  for  East' 
man  Autofocus  Enlarger,  with  com- 
plete instructions  —  permits  you  to 
obtain  white  backgrounds  on  the  print. 

Bargain  Price  $10.00 


aims 

^ 

Crown  Printer,  11  x  14,  with  foot 
pedal  and  ground  glass.  Eight  lamp 
sockets  and   pilot. 

Bargain  Price  $39.50 

18 -Gal.    Stoneware   Tank,   9j/2  x 
9!/2  x  47,  in  excellent  condition. 
Bargain  Price  $24.50 

Halldorson  Studio  Junior  Lamp, 
without   1,5 00- watt  lamps. 

Bargain  Price  $47.50 

Studio  Stand,  for  8  x  10  camera, 
or  larger,  with  2  post  like  Semi-Cen- 
tennial. 

Bargain  Price  $39.00 

24-Inch  Diameter  Halldorson 
"Washer,  in  good  condition. 

Bargain  Price  $10.50 

Eastman  10-Inch  Metal  Trim- 
mer, in  condition  like  new. 

Bargain  Price  $14.50 

Baby  Holder  on  Stand. 
Bargain  Price  $3.25 

Foto  Flood  Spot  Lamp  (used  No. 
1  flood  lamp) ,  on  dYrioot  stand,  with 
cord  and  switch. 

Bargain  Price  $14.50 

4x5  Korona  View  Camera,  with 
20-inch  bellows,  1  film  holder  in  fine 
condition. 

Bargain  Price  $24.50 

Pair   of    14-Inch   Condensers,   in 

book  mount,  new  condition  —$65.00 

Master  -  Enlargement  Dodger — 
now 60c 

Speed  Gun,  Model  D  Synchronizer, 
complete  in  box,  like  new $18.50 

Photrix  Electronic  Timer — New 
condition    $29.50 


,        fi„er  quality -S-"*"*^' 
^  •«  the  print  on 

"KODABROJA.0E 

loswon  KodOK  v 


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y   THAT   SPARKLES 

\Y/ 

W ITH  the  right  choice  of  material — Eastman's 
fast  Ortho-X,  Tri-X  Panchromatic,  or  Kodatron 
Panchromatic  Films — you  can  put  sparkling  qual- 
ity into  any  subject,  from  a  stunning  piece  of  glass 
to  a  smart  fashion  illustration.  For  an  ortho  re- 
sult, use  Ortho-X.  For  long  scale  and  high  speed, 
there's  nothing  to  beat  Tri-X  Panchromatic.  For 
contrast  and  sparkling  brilliance  with  fine  qual- 
ity, use  Kodatron  Panchromatic.  All  have  high 
speed — all  have  the  quality  that  distinguishes  fine 
photography. 


EASTMAN  KODAK  COMPANY,  Rochester,  N.y. 


THE 


FOCUS 


Published  Mofithly  in  the  Interests  of  the 
Photographic  Industry 


-^ 

Vol.  XVII 

NOVEMBER,  1941 

^ 

No.  11 

-S=.                      .    . 

J- 

^ 


Published  by         \  ^ 

HIRSCH  C^  KAYEv^^/Wy  ^p  sn^S> 


SAN   FRANCISCO 


FOR  "ON  THE  LINE"  UNIFORMITY 


Prepared  under  strictly  controlled  laboratory 
standards,  uniform  in  contents,  both  in  quality 
and  weight.  Defender  Tested  Chemicals  assure 
uniform  and  positive  results  when  used  as  di- 
rected with  the  type  of  material  for  which  their 
formulas  have  been  designed. 

With  Defender  Contact  and  Projection  Papers, 
Defender  Cut  Film  or  with  any  similar  papers  or 
films,  it  pays  to  use  Defender  Tested  Chemicals. 
Look  for  them  in  the  hermetically  sealed,  key- 
opening,  blue  and  yellow  tins. 


Defender  55-D  recommended  for 
Velour  Black  and  similar  enlarging 
papers.  54-D  for  Defender  Apex  and 
like  contact  papers,  53 -D,  an  All- 
Purpose  developer  for  photographic 
papers,  films  and  plates.  Also  sup- 
plied are  6-D,  a  fine  grain,  high  speed 
developer  for  use  with  all  films.  4a -D, 
a  more  rapidly  working  fine  grain 
developer  for  use  with  all  films. 

DEFENDER  PHOTO  SUPPLY  CO.,  INC.,  ROCHESTER,  N.Y. 


<J)e4:ende^ 

DEFENDER  PHOTO  SUPPLY  CO..  INC,  ROCHESTER.  N.  Y. 


THE  FOCUS 


Prepared  and  Published 
Monthly 


In  the  Interest  of  the 
Photographic  Industry 


By  HiRscH  ^  Kaye 

239  Grant  Avenue,  San  Francisco 

The  Largest  Independently  Owned  Complete  Photo  Supply  House  in  the  West 


Vol.  XVII 


NOVEMBER,  1941 


No.  11 


INTRODUCING— 
Jacob  F.  Schultz  .  .  . 

Mr.  Schultz  is  a  na- 
tive of  Michigan,  Reed 
City.  His  father  arrived 
from  Germany  at  the  age 
of  eleven  and  lived  near 
Celina,  Ohio.  He  fought 
in  the  Union  army 
throughout  the  Civil 
War  and  later  located  in  Michigan.  On 
a  return  trip  to  Ohio  he  married. 

The  early  days  of  Jacob  Schultz's  Hfe 
were  spent  on  a  farm.  His  boyhood  am- 
bition was  to  be  a  butcher.  At  about  the 
time  of  the  Spanish-American  war,  he 
was  in  Michigan  and  became  acquainted 
with  a  Mr.  Lacy,  who  owned  a  studio 
in  Benton  Harbor.  Employment  was  of- 
fered to  the  lad  with  the  understanding 
he  was  to  be  taught  the  photographic 
business.  He  learned. 

The  first  studio  owned  and  operated 
by  Mr.  Schultz  was  some  time  later 
opened  in  Buchanan,  Michigan.  Later  a 
studio  was  opened  in  Snohomish,  Wash- 
ington, followed  by  one  in  Montesano, 
Washington.  His  present  studio  is  the 
Olympia  studio  located  in  the  capital 
city  of  Washington. 

Mr.  Schultz  likes  photography  better 
than  anything  else  he  might  follow.  His 
hobby  is  fishing  and  cabinet  making  or 
working  with  tools  of  any  kind.  In  his 
studio  he  likes  Portraiture  better  than 
anything  else. 

The  greatest  thrill  of  his  life  was  the 
day  he  married  and  if  we  all  would  be 
equally  frank  we  would  admit  that  there 
are  few  experiences  so  impressive. 


Integrity 

Young  men  sometimes  wonder  what 
makes  a  man  great.  One  factor  is  the  en- 
joyment of  the  confidence  of  his  peers. 
Such  confidence  is  acquired  slowly.  If  a 
man  discharges  his  responsibilities  hon- 
estly and  intelligently  year  after  year,  he 
comes  to  be  regarded  as  thoroughly  de- 
pendable. Let  him  betray  this  trust,  and 
his  friends  will  flee  from  him  as  from  a 
leper.  It  is  unnecessary  to  cite  instances. 
Discerning  readers  of  the  news  are  fa- 
miliar with  them. 

In  business  the  democratic  principle 
operates  even  more  perfectly.  In  com- 
merce, industry  and  finance,  elections 
are  held  daily. 

The  mere  rumor  that  a  banker  has 
been  guilty  of  crooked  dealing  w^ould 
cause  such  restlessness  among  customers 
that  it  is  necessary  at  once  to  disprove 
the  rumor  or  eliminate  the  man.  The 
position  of  a  manufacturer  is  equally 
precarious.  Survival  is  rooted  in  the  va- 
lidity of  contracts  and  the  spirit  of  in- 
tegrity. Those  who  meet  such  tests  grow; 
those  who  do  not,  remain  small  or  ex- 
pire. 

John  Wanamaker  had  this  to  say  as 
the  sum  total  of  a  successful  career: 

"In  a  long  life  the  writer  never  saw 
any  person  that  he  did  not  see  something 
good  in.  It  is  not  clever  to  use  a  micro- 
scope to  discover  scars  and  deformities. 
What  we  diligently  search  for  we  gen- 
erally find." 


1I^^^ 


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1 

[  THE  FOCUS  for  NOVEMBER,    1941  ]                                                 [5 
^ . _ 4- 


Resolution 


WHEREAS,  The  American  Photographic  Industry  has  made  rapid  progress  dur- 
ing the  past  two  years,  with  the  result  that  Still  and  Movie  photographic 
apparatus,  equipment,  accessories  and  supplies  of  quality,  manufactured  in  the 
United  States,  now  provides  the  only  competition  for  the  European  photographic 
industry,  and 

Whereas,  We  know  from  experience  that  large  quantities  of  photographic  equip- 
ment and  supplies  formerly  came  from  European  countries,  and 

Whereas,  In  a  majority  of  cases  a  relatively  small  amount  of  raw  material  is 
needed  to  manufacture  such  equipment  (in  comparison  with  the  retail  selling  prices 
of  the  finished  articles)  in  which  the  highly  skilled  labor  involved — in  the  manu- 
facture, distribution  and  retailing — represents  a  major  portion  of  the  total  cost:  For 
illustration,  fifty  cents  worth  of  remelt  aluminum  is  used  in  the  manufacture  of  a 
camera,  which  retails  at  from  $50  to  $200,  and 

Whereas,  The  inability  to  obtain  raw  materials  will  cause  the  American  photo- 
graphic industry  to  close  down  in  whole  or  in  part,  thus  disorganizing  its  specially 
trained  personnel,  and  this  in  turn  will  cause  the  United  States  to  lose  its  present 
ability  and  leadership  in  producing  these  highly  specialized  products;  and,  further, 
the  disorganization  of  the  industry  will  result  in  the  scattering  of  thousands  of 
people  through  the  country  who  are  engaged  in  the  retail  photographic  trade,  which 
will  retard  and  handicap  the  industry  as  a  whole,  and 

Whereas,  Foreign  countries,  during  the  period  of  armament,  and  in  the  present 
state  of  war,  recognized  the  importance  of  the  photographic  industry  to  themselves, 
and  allowed  continued  manufacture  of  photographic  products  for,  and  delivery  to, 
home  markets,  as  well  as  to  world  markets,  including  the  United  States,  and 

Whereas,  If  the  American  Photographic  Industry  continues  to  be  handicapped 
by  inability  to  procure  raw  materials,  with  the  net  result  that  the  markets  being 
built  up  and  held  by  the  continued  production  and  activity  of  the  foreign  photo- 
graphic industry  will  provide  them  with  a  major  advantage  when  hostilities  cease, 
it  will  be  a  severe  detriment  to  the  American  Photographic  Industry;  therefore,  be  it 

Resolved,  That  the  officers  and  members  of  The  National  Photographic  Dealers 
Association,  Inc.,  earnestly  recommend  that  our  Government  give  careful  consider- 
ation to  the  needs  and  requirements  of  the  American  Photographic  Industry  and 
Trade,  not  only  as  a  matter  of  protection  to  the  interests  of  the  said  industry  and 
trade,  but  from  the  standpoint  of  Photography's  importance  in  all  walks  of  life,  and 
in  all  branches  of  achievement,  and,  be  it  further 

Resolved,  That  a  copy  of  this  Resolution  be  forwarded  to:  The  National  Defense 
Advisory  Commission;  Supply  Priorities  and  Allocations  Board;  and  Office  of  Price 
Administration  and  Civilian  Supply. 


AIL  mm  this  IiwMf. 


•  •  •  • 


GRO'il'c  ^ 


'A         ^ 


«aOtOS  1^     ^^^^^,    ACTION  SNAPS  „|,|„     „         ^^ 

^^  HOME  PORTRAITS  CNURgI^      ^'^^"VG 


WOLLIHSAK  SERIES  il 
f4.5  VEIOSTIGMAT 


Leading  photographers  find  the  WoUen- 
sak  Series  II  ]^.^  Velostigmat  one  of  the 
most  versatile  lenses.  With  this  all-around 
high  speed  anastigmat  your  one  camera 
virtually  becomes  five  separate  instruments.  Com- 
pactness and  true  perspective  for  home  portraiture. 
Flat  field  for  group  photos.  Speed  for  action  shots. 
And  so  fine  optically  that  it  is  regularly  used  for 
copying  and  enlarging. 

The  Series  II  /4.5  is  a  modern  lends  de- 
signed to  advance  your  artistry,  help  you 
get  business. 


WOLLENSAK  OPTICAL  COMPANY 

ROCHESTER,  NEW  YORK 

WOLLIN/AK  ii^^ssi 


Ui^^^^-b^v^-^  Ui^^l^^iO.^i-XN'Mv^^d^ii^jH 


[THE  FOCUS  for  NOV'EMBER,    1941  ]  [7 


We  Quote  You  the  Federal 
Excise  Tax  Law 


•   •    • 


REG.  Sec.  ^20. j^.  Articles  made  of,  or  ornamented,  mounted  or  fitted  with,  precious 
metals  or  imitations  thereof. — The  tax  is  imposed  on  the  sale  at  retail  of  any 
articles,  as  distinguished  from  those  articles  commonly  or  commercially  known  as 
jewelry  as  described  in  section  320.31,  which  are  made  of,  or  ornamented,  mounted 
or  fitted  with,  precious  metals  or  imitation  thereof.  The  term  "precious  metals"  in- 
cludes platinum,  gold,  silver,  and  other  metals  of  similar  or  greater  value.  The  term 
"imitations  thereof"  includes  platings  and  alloys  of  such  metals.  Any  article,  for 
example  photographic  frames,  book  ends,  ash  trays,  vanity  cases,  mesh  bags,  cigar- 
ette cases,  etc.,  glassware,  china,  pottery,  and  like  articles,  which  is  ornamented  with 
gold,  silver,  or  other  precious  metals  or  imitations  thereof,  is  subject  to  the  tax. .  .  . 

Reg.  Sec.  ^20.^4.  Watches  and  Clocl^s.  The  tax  is  imposed  on  the  sale  at  retail  of 
watches  and  clocks  or  cases  and  movements  therefor.  The  term  "watches  and  clocks" 
includes  all  time  measuring  devices  whether  actuated  by  weights,  springs  or  elec- 
trical energy. 

Reg.  Sec.  ^20.60.  Returns.  Each  person  required  to  report  a  tax  on  the  sale  of 
any  of  the  articles  covered  by  these  regulations  must  make  a  return  on  Form  728A 
in  accordance  with  the  instructions  thereon.  The  return  must  be  made  in  duplicate 
under  oath  for  each  calendar  month  and  must  be  verified  before  an  officer  duly  au- 
thorized to  administer  oaths.  If  the  amount  of  the  tax  is  $10  or  less,  the  return  may 
be  signed  or  acknowledged  before  two  witnesses  instead  of  under  oath.  Such  return, 
together  with  the  tax,  must  be  filed  with  the  collector  of  the  district  in  which  is 
located  the  principal  place  of  business  of  the  taxpayer  (or,  if  he  has  no  principal  place 
of  business  in  the  United  States,  with  the  collector  at  Baltimore,  Md.),  on  or  before 
the  last  day  of  the  month  following  that  for  which  it  is  made. 

When  the  last  day  of  the  month  in  which  the  return  is  due  falls  on  Sunday  or  a 
legal  holiday  the  return  may  be  filed  with  the  collector  of  internal  revenue,  or  his 
authorized  representative  on  the  next  secular  or  business  day.  A  return  must  be 
forwarded  to  the  collector  of  each  month  whether  or  not  any  liability  has  been  in- 
curred for  that  month.  If  a  retailer  ceases  business  the  last  return  should  be  marked 
"Final  return." 

Reg.  Sec.  ^20.61 .  Payment  of  taxes.  All  taxes  are  due  and  payable  to  the  col- 
lector of  internal  revenue,  without  assessment  by  the  Commissioner  or  notice  from 
the  collector,  at  the  time  fixed  for  filing  the  return.  If  the  tax  is  not  paid  when  due 
there  shall  be  added  as  part  of  the  tax  interest  at  the  rate  of  5  percent  per  annum 
from  the  time  the  tax  became  due  to  the  actual  date  of  payment  or  assessment,  which- 
ever is  prior.  For  provisions  with  respect  to  interest  generally,  including  interest  on 
assessments,  see  section  320.67. 

Reg.  Sec.  ^20.62.  Records.  Every  person  required  to  file  a  return  and  pay  a  tax 
on  the  sale  of  an  article  at  retail,  shall  keep  on  file  at  his  principal  place  of  business, 
or  some  other  convenient  or  safe  location,  accurate  records  and  accounts  of  all 
transactions.  Evidence  with  respect  to  sales  at  retail  for  export,  or  shipment  to  a 
possession  of  the  United  States,  and  sales  at  retail  to  States  or  political  subdivisions 
thereof,  upon  which  no  tax  is  due,  must  be  maintained. 

(Continued  on  Page  9) 


[  THE  FOCUS  for  NOVEMBER.    1941  ] 


Phaostron 

(Super  Imposed  Type) 

RANGE  FINDER 

High  grade  precision  construction  of 
this  guaranteed  optical  instrument  in- 
sures sharp,  exacting  (in  focus  pictures). 
Designed  to  meet  the  demand  for  a  de- 
pendable shock-proof  unit.  Molded  bake- 
lite  case  and  dial,  production  methods, 
equipment  and  facilities  make  possible 
this  better  military  type  range  finder  at 
a  lower  price. 

Complete  with  camera  attachment 
bracket,  shoe  for  those  cameras  not 
equipped,  and  a  genuine  fine  grain 
leather  carrying  case. 

Only  $4.25 

Industrial  X-Ray  Film 
Developing  Hangers 

Size  Price 

3/2x10  $2.75 

4x10  2.75 

4/2x10  2.75 

41/2x15  2.75 

3/2x17  2.75 

4/2x17  2.75 

5x7  2.75 

5x12  2.75 

6x10  2.75 

We  also  now  have  available  the  East- 
man 4x10  Combination  Industrial  X-Ray 
Film  Developing  Hanger,  priced  at 
$3.00. 

This  hanger  is  of  channel  type  con- 
struction and  will  accommodate  three 
4x10  or  4x5  films  or  three  3/x4  Lantern 
Slide  plates. 

We  feel  sure  that  we  now  have  a  stock 
of  X-Ray  film  exposure  holders  and  de- 
veloping hangers  in  sizes  sufficient  to 
meet  the  needs  of  industrial  X-Ray  Pho- 
tography. 


•     •     •    Grippit, 

a  special  adhesive  that 
holds  with  a  sinewy  grip, 
yet  cannot  wrinkle  paper. 
New  larger  tube,  25c. 


Kodak  Industrial  X-Ray  Filnn 
Type  A 

This  is  the  name  of  a  new  Eastman 
product  and  is  intended  for  industrial 
X-Ray  use  for  direct  exposure  or  for  use 
with  lead  screens. 

Because  of  the  combination  of  rela- 
tively fine  grain  structure  and  the  abil- 
ity to  produce  high  contrast,  it  is  the 
most  suitable  film  for  X-Ray  or  light  al- 
loys such  as  aluminum  and  magnesium 
at  voltages  from  75  to  150  Kv.P.  It  is 
also  recommended  for  radiography  with 
1,000,000  volt  X-Ray  equipment. 

Inasmuch  as  the  new  film  contains  all 
the  desirable  characteristics  of  Eastman 
Fine  Grain  X-Ray  Film  previously  an- 
nounced, and  has  greater  contrast  and 
higher  sensitivity,  the  manufacture  of 
the  former  Fine  Grain  X-Ray  Film  will 
be  discontinued  to  be  replaced  by  the 
new  product. 


ALL-PURPOSE  TRIPOD 

Has  3  Outstanding 
Features 

1  New  patented  legs  TWIST  to  short- 
en or  lengthen. 

2  Needle    tips    reversible    to    rubber 
tips  for  indoor  use. 

3  Sliding  center  tube  for  quick  height 
adjustments. 

Excellent  design  followed  out  by  a  per- 
fect choice  of  materials  in  its  manufac- 
ture to  give  long-term  use. 

A  sliding  center  tube  makes  exact 
height  adjustments  possible  quickly 
without  necessity  of  moving  the  legs. 
New,  patented  legs  twist  to  shorten  or 
lengthen. 

Legs  are  easily  spread  or  closed. 
Top  is  easily  removable. 
The  Stand  is  finished  smartly  in  grey. 
Needle  tips  are  reversible  into  rubber 
tips  for  indoor  use. 

$15.00 


[  THE  FOCUS  for  NOVEMBER,    1941  ] 


EXCISE  TAX 

(Continued  from  Page  7) 

Reg.  Sec.  J20.62.  Records.  The  records  shall  contain  sufficient  information  to 
enable  the  Commissioner  to  determine  whether  the  correct  amount  of  tax  has  been 
paid.  Such  records  shall  at  all  times  be  open  for  inspection  by  internal  revenue  offi- 
cers, and  shall  be  maintained  for  a  period  of  at  least  four  years  from  the  date  the 
tax  became  due  or,  in  the  case  of  tax-free  sales,  for  a  period  of  at  least  four  years 
from  the  last  day  of  the  month  following  the  month  in  which  the  sale  was  made. 

Sec.  i^og.  Penalty  for  Representation  That  Tax  Is  Not  Passed  On.  Whoever  in 
connection  with  the  sale  of  lease  or  ofier  for  sale  or  lease,  of  any  taxable  article  under 
this  chapter,  makes  any  statement,  written  or  oral,  in  advertisement  or  otherwise, 
intended  or  calculated  to  lead  any  person  to  believe  that  the  price  of  the  article  does 
not  include  the  tax  imposed  by  this  chapter,  shall  on  conviction  thereof  be  punished 
by  a  fine  of  not  more  than  $1,000. 

(All  readers  are  urged  to  procure  from  the  Superintendent  of  Documents,  Washington,  D.  C 
a  copy  of  "Regulations  No.  51,  1941  Edition,  Relating  to  the  Retailers'  Excise  Taxes,  Chapter  19 
of  the  Internal  Re\  enue  Code."  The  price  of  the  above  booklet  is  10c.) 


Notice — Price  Reduction 

With  the  price  of  all  photographic 
equipment  now  increased,  it  is  a  pleas- 
ure to  announce  that  the  Specialty  Lamp 
Adapter  has  been  reduced  from  $1.50  to 
$1.00.  This  is  a  patented  accessory  which 
permits  you  to  use  Radiant  or  other 
standard  bulbs  in  Bell  &  Howell  projec- 
tors which  heretofore  required  the  use 
of  factory  prepared  bulbs  sold  at  a  price 
higher  than  you  would  pay  for  lamp. 

Dealers  will  now  find  distribution  of 
projection  bulbs  more  profitable  for  users 
of  projectors  will  more  readily  be  able 
to  obtain  replacement  bulbs  of  standard 
design.  When  you  order  please  tell  us, 
if  you  desire  the  large  ring  or  small  ring, 
according  to  the  size  of  the  lamps  for 
which  adapters  are  wanted.  Remember 
the  new  price!! 

Service  Bulletin  No.  31 

This  is  the  latest  service  bulletin  which 
was  prepared  with  reference  to  the  use 
of  Infra-Red  flash  bulbs.  Photographers 
and  dealers  will  find  the  information 
helpful  as  the  basis  of  general  use  of  these 
lamps,  and  we  will  be  glad  to  send  one 
or  more  copies  on  your  request. 


Greeting  Folders 

The  "AVE"  is  a  nice  Christmas  de- 
sign made  of  fine  antique-finished  paper, 
double  folded  to  a  four-page  thickness, 
measuring  4/^x51/8  outside  with  cut  out 
2y'|rx3y jT  either  vertical  or  horizontal. 
An  appropriate  Christmas  message  is 
printed  on  the  inside  page.  The  price  is 
very  modest,  considering  beauty  and 
quality.  Complete  with  matching  en- 
velopes—$3.00  per  100. 

The  "FRIENDSHIP"  is  an  entirely 
new  conception  in  Greeting  Folders, 
exactly  adapted  for  the  studio  to  bring 
in  extra  dollars.  The  word  "Greeting" 
is  lattice  cut  from  the  paper  so  that  it 
stands  out  in  unique  relief  from  the  print 
beneath.  The  inslip  opening  is  3x45/2,  for 
vertical  Y2  of  5x7  prints.  The  material  is 
Gross'  exclusive  "Eye  -  Conditioned" 
paper  which  greatly  enhances  the  beauty 
of  the  print.  Price  $7.50  per  100,  includ- 
ing matching  envelope.  Outside  size — 

5y2x7%. 

The  "EVERYDAY"  Greeting  Folder, 
as  its  name  implies,  is  for  use  throughout 
the  year.  Constructed  like  the  "AVE," 
with  space  for  written  message  on  the 
inside  page.  Made  with  two  openings: 
No.  223  Vertical,  and  No.  323  Horizon- 
tal, both  with  2  /^x3  ,'jt  cut  out.  Also 
made  in  No.  34  Vertical  and  No.  43 
Horizontal.  Price  $3.00  per  100  in  either 
size,  including  matching  envelopes. 


10] 


[  THE  FOCUS  for  NOVEMBER,   1941  ] 


24K  Cold  Plated  Miniatures 

in  Book-Style  Genuine  Leather  Coses 


^ 


SINGLE 

Block  Leother  Cose 

Wine  or  Blue  velvet  lining 
Convex  glass 

No.  Size  Price 

314-S  25/8X3^8  square....  $5.50 

316-S  2^8x3X8  oval.......     5.50 

315-S  3%x^%  square.-..     6.00 

317-S  3%x^%  oval........     6.00 


DOUBLE 

Block  Leother  Cose 

Wine  or  Blue  velvet  lining 
Convex  glasses 

No.       Size  Price 

314-D  2^8x3^8  square....  $7.50 

316-D  25/8x3^/8  oval 7.50 

315-D  3/4x4%  square....     8.00 
317-D  3%x4!/4  oval 8.00 


[  THE  FOCUS  jor  NOVEMBER,   1941  ) 


[  11 


Practical  Suggestions  for  the 
Graphic  Arts  Worker 


Filters  for  Use  with  Kodallth 
Ortho  Materials 

For  general  purposes  no  filters  are  re- 
quired for  Kodalith  materials.  Occasion- 
ally it  may  be  necessary  to  make  use  of 
a  yellow  K2  filter  to  increase  contrast. 
This  is  true  of  yellowish  copy  or  when 
blue  printing  is  used.  With  white  flame 
arcs  and  the  K2  filter  about  three  times 
normal  exposure  is  required.  For  most 
practical  purposes  no  other  filters  are 
necessary. 

Kodalith  Ortho  materials  should  not 
be  used  for  color  separation  work.  How- 
ever, should  the  necessity  ever  arise  it 
might  be  possible  to  separate  blue  letter- 
ing from  green  or  vice  versa. 

Filter  Factors 

The  filter  factor  indicates  the  number 
of  times  the  exposure  must  be  increased 
when  using  the  filter  over  the  exposure 
required  without  a  filter.  Factors  are  not 
determined  by  or  dependent  solely  on  the 
spectral  transmission  of  the  filter.  The 
characteristics  which  control  the  factor 
for  a  given  filter  are  the  quality  of  the 
illumination  used  and  the  type  of  photo- 
graphic material.  Factors  for  the  more 
common  filters  are  printed  on  a  card  en- 
closed with  each  package  of  panchro- 
matic film  or  plates.  They  are  deter- 
mined by  actual  test  under  very  rigid 
conditions  of  standardization.  However, 
since  they  are  used  under  varying  con- 


ditions in  the  studio,  the  published  fac- 
tors must  be  considered  only  as  guides. 

Modern  Masking  Method  of  Correct 
Color  Reproduction 

This  method  is  a  strictly  photo-me- 
chanical means  of  making  satisfactory 
color  reproductions. 

The  main  reason  why  color  correction 
is  required  to  produce  satisfactory  results 
is  that  synthetic  pigments  are  not  yet 
sufficiently  pure  in  color.  The  best  proc- 
ess inks  do  not  sufficiently  absorb  the 
colors  they  should  absorb,  nor  do  they 
sufficiently  reflect  the  colors  they  should 
reflect.  For  example,  the  "blue"  ink, 
which  is  farthest  from  perfection,  reflects 
only  42  per  cent  in  the  blue-green  region, 
whereas  it  should  reflect  100  per  cent.  If 
nearly  perfect  inks  were  available,  it 
would  be  possible  to  make  the  screen 
plates  directly  from  the  original  color- 
separation  negatives. 

With  the  Modern  Masking  Method, 
the  three-color  separations  are  made  in 
the  usual  way,  and  the  black  plate  is 
made  on  an  Eastman  Infra-Red  Sensitive 
Plate  through  the  88A  filter.  The  use  of 
the  Infra-Red  Plate  for  the  backs  depends 
on  the  fact  that  most  colored  pigments  or 
dyes  reflect  a  high  percentage  of  infra- 
red to  make  a  black  plate  which,  in  many 
cases,  needs  no  retouching. 

The  Modern  Masking  Method  re- 
(Continued  on  Page  13) 


12 


-^ 


[  THE  FOCUS  jor  NOVEMBER,   1941  ] 


X-Ray  Hangers 

No.  3  X-Ray  Film  Developing 
Hangers 

Stainless  Steel,  with  16"  crossbar — 
For  use  in  deep  tanks. 

Sizes 

5x7 $1.35 

6/2x8 1/2  .....-•. 1.45 

8x10 1.45 

10x12 1.60 

11x14 1.85 

14x17 2.15 

7x17 1.60 

5x12 2.95 

6x10 2.95 

Industrial  Sizes 

Each  hanger  holds  two  films. 

Sizes 

31/2x10 $2.95 

4x10 2.95 

4/2x10 2.95 

4/2x15 2.95 

3/2x17 2.95 

4/2x17 2.95 

Combination  4x10  Industrial  X-Ray 
Film  Developing  Hanger,  $3.20 


De-Jur  Versatile  II  Enlarger 

It  is  lighttight,  ventilated,  has  two  5" 
condensers,  heat  absorbing  filter;  ball- 
bearing counter-balance  support;  accom- 
modates all  negatives  up  to  3V4X4V4"; 
interchangeable  lens-board,  dual  con- 
trols, micrometer  scales;  die-cast  con- 
struction. 

Can  be  used  as  an  enlarger,  for  wall 
projection,  for  copying  and  title  making, 
photomicrography,  3-color  work,  as  a 
2^/4x3/"  camera;  and  it  is  rugged,  beau- 
tifully designed,  fully  guaranteed,  and  all 
electrical  parts  are  underwriter  approved. 
List  price $67.50 


Coming  \o  San  Francisco? 

As  a  warning  to  our  friends  who  may 
intend  to  drive  to  San  Francisco,  we  re- 
mind you  that  the  55  miles  an  hour  speed 
limit  does  not  apply  while  driving  over 
either  of  the  two  bridges.  The  speed 
limit  on  the  bridges  has  been  placed  at 
45  miles. 

Visitors  from  the  south  are  reminded 
that,  during  the  peak  hours  on  the  Bay- 
shore  Highway,  the  limit  has  likewise 
been  established  at  45  miles  an  hour. 


Worth  Trying 

Many  of  our  friends  may  use  the  Pako 
High-Gloss  solution  in  connection  with 
glossy  print  developing.  It  is  suggested 
that  as  soon  as  you  receive  a  container  of 
this  solution,  you  transfer  the  contents 
from  a  metal  container  to  a  glass  one. 

If  a  precipitate  should  appear  in  this 
solution  it  may  be  filtered  off  without 
detrimental  effect  to  the  glazing  proper- 
ties of  this  solution. 


Good  News  For  You — 
But  Not  For  Us 

Regularly  established  photographers 
can  now  obtain  sensitized  paper  products 
at  a  schedule  more  favorable  to  them. 

The  new  prices  are  quoted  only  to  rec- 
ognized and  regularly  established  pho- 
tographers, who  are  invited  to  prepare 
an  order  for  mounts,  frames,  chemicals, 
sundries,  accessories,  and  include  their 
order  for  sensitized  paper.  Send  your  or- 
der to  HIRSCH  &  KAYE  and  enjoy  the 
benefit  of  shipment  from  one  source. 

Kalart  Catalog 

An  edition  of  the  new  catalog  of  Kal- 
art products  has  arrived  and  we  find  it  so 
helpful  and  attractive  that  additional 
copies  have  been  ordered.  There  is  con- 
siderable cost  involved  in  the  prepara- 
tion of  a  catalog  of  this  kind  and  we  can 
understand  why  our  supply  will  be  lim- 
ited. We  hope  to  have  at  least  several  to 
send  to  those  who  send  their  request. 


[THE  FOCUS  for  NOVEMBER,    1941  ] 


[13 


Graphic  Arts  Filters 

(Continued  from  Page  1 1 ) 

quires  only  two  masks  (for  the  "red" 
and  yellow  printers),  which  are  simply 
contact  prints,  or  positives,  of  the  "blue" 
negative.  These  masks  are  made  on  East- 
man 33>  Plates  and  exposed  and  de- 
veloped for  a  density  range  considerably 
less  than  that  of  the  denser  green  and 
blue  filter  negatives  with  which  they  are 
placed  in  contact.  When  these  masks 
(which  are  weak  positives)  are  placed  in 
contact  with  the  denser  negatives,  the  re- 
sult is  corrected  negatives  of  shorter  den- 
sity range  than  the  uncorrected  nega- 
tives. These  negatives  are  used  to  make 
positive  and  screen  negatives,  and  the 
rest  of  the  process  is  carried  out  in  the 
usual  way. 

In  order  to  carry  out  this  process  suc- 
cessfully, it  is  essential  to  control  each 
step  in  the  process  by  careful  measure- 
ment of  densities.  The  Eastman  Trans- 
mission and  Reflection  Densitometer, 
Model  B,  lends  itself  ideally  to  this  work. 
With  this  instrument,  it  is  a  simple  mat- 
ter to  make  accurate  density  measure- 
ments on  transparencies,  paper,  or  metal 
printing  plates. 

Color   Prints  and  Transparencies 

Kodachrome  Film  is  the  ideal  me- 
dium for  the  making  of  color  transpar- 
encies. Kodachrome  Professional  Film  is 
supplied  in  cut  sheet  sizes  up  to  11x14, 
supplementing  the  miniature  sizes  for 
use  in  Kodak  Retina,  Kodak  Bantam 
Special,  and  similar  cameras.  Transpar- 
encies or  prints  on  paper  can  be  made 
from  three  stained  gelatin  reliefs  on  East- 
man Wash-Off  Relief  Film.  Instructions 
for  handling  Eastman  Wash-Off  Relief 
Film  and  the  special  dyes  used  with  it 
will  be  sent  promptly  on  request. 


Mrs.  Idabel  Duncan  Groesbeck,  pho- 
tographer, of  Sacramento,  California,  re- 
cently paid  us  a  visit. 


Mr.  and  Mrs.  John  L.  Parker,  Rich- 
mond, have  just  returned  from  a  lengthy 
vacation  which  included  a  tour  of  the 
eastern  states.  They  were  away  for  ap- 
proximately six  weeks. 


Mr.  and  Mrs.  Murle  Ogden  paid  us  a 
visit  on  their  way  to  and  from  an  ex- 
tended tour  of  the  United  States  and 
Canada.  Mr.  Ogden  has  photographic 
studios  in  Honolulu,  Hawaii. 


Mr.  George  Ball,  owner  of  Mathews 
Studio,  in  Yreka,  California,  called  on 
us  during  a  business  trip  to  San  Fran- 
cisco. 


L.  B.  Haneman,  photographer  at  Battle 
Mountain,  Nevada,  is  practically  76  years 
of  age  and  claims  to  be  the  oldest  man 
in  the  business  in  his  state.  Has  anyone 
a  better  claim  to  the  title? 


John  Charles  Cilley  arrived  October  8 
in  the  household  of  Mr.  and  Mrs.  Earl 
Cilley  of  Marysville.  John  has  an  older 
sister  who,  in  time,  will  take  care  of  him 
and  keep  him  out  of  mischief. 


Zephyr  Print  Embosser 

This  is  a  timely  accessory,  especially 
useful  in  the  production  of  greeting 
cards.  It  is  made  of  metal  and  consists  of 
a  block  or  frame  long  enough  to  hold  an 
8x10  print.  Along  one  end  is  a  celluloid 
ruler  marked  in  fractions  of  an  inch.  An 
adjustable  sliding  steel  guide  is  clamped 
to  the  platform  parallel  to  the  ruler  but 
you  can  adjust  the  space  or  margin  as 
you  may  want  it  at  any  time. 

You  slip  your  print  over  this  guide  and 
then  use  a  curved  pointer  or  stylus  for 
edge  embossing.  This  printer  is  far  su- 
perior to  any  other  printer,  as  it  permits 
you  to  have  a  clean-cut  union  where  two 
lines  meet  at  an  angle.  The  price  is  only 
$3.50  and,  as  we  so  often  hear,  the  sup- 
ply is  limited. 


-^ 


14] 


[  THE  FOCUS  for  NOVEMBER,   1941  ] 


Tester's  Paper  Cement 

Instant  Drying  Non-Wrinkle  Stainless 

Transparent  Tennporary  or  Pernnanent  Mounting 

For  Office,  Studio  and  School  Use 

If  you  use  or  sell  adhesives  you  should  add  Tester's  Paper  Cement  to  your  stock. 
We  do  not  claim  tor  the  product  the  qualities  of  other  well-known  brands  but  do 
suggest  the  Testor  product  tor  popular  price  use.  It  has  characteristics  quite  similar 
to  more  expensive  adhesives. 

No.    8  Paper  Cement,  1  oz,  tube  (5c)  2  doz.  display  carton $  .60  doz.  list 

No.  80  Paper  Cement,  3  oz.  tube  (10c)  1.20  doz.  list 

No.  81  Paper  Cement,  2  oz.  jar  with  brush-in-cap 1.20  doz.  list 

No.  82  Paper  Cement,  Vz  pt.  jar  with  brush-in-cap 3.00  doz.  list 

No.  83  Paper  Cement,  Pint 4.80  doz.  list 

No.  84  Paper  Cement,  Quart 8.40  doz.  list 

No.  85  Paper  Cement,  Gallon  2.50  ea.    list 

Prices  for  resale  quoted  on  application,  if  you  will  indicate  the  quantity  you  can 
distribute. 


MASTER  TOUCH 

RETOUCHING  FLUID 
REDUCING  PASTE    .    .    OPAQUE 

If  you  have  never  used  any  of  these  Master  Touch  prod- 
ucts try  them  now.  Satisfied  customers  are  our  best  adver- 
tisement. 

MASTER  TOUCH 

Retouching  Fluid,  2  oz.  jar $.  50 

Reducing  Paste,  2  oz.  jar .50 

Opaque  No.  0,  1  oz .50 

Opaque  No.  1,2/2  oz .50 

Opaque  No.  2,  JYi  oz 1.00 

Opaque  No.  3,  20  oz 2.00 


GRIPPIT 

the  first 

of  all  paper  cements, 

is  uniform,  pure 

and  won't  burn. 

It's  the  Office  Girl's  Friend, 

it  sticks  things  no  end 

and  is  made 

by  a  first-rate  concern. 


PDQPIJC  lends  itself  splendidly  to  the 
home  production  of  wooden 
trays,  sinks  and  similar  receptacles  used  in  photo- 
graphic workrooms.  Applied  to  wood  fibre  or 
similar  compositions,  tin  or  iron,  it  renders  the 
materials  proof  against  water,  acid,  alkali  and  rust. 
Used  as  a  paint  for  shelves  and  floors,  it  means  a 
clean,  dry  darkroom.  Half  pint  trial  tin,  45  cents. 


[THE  FOCUS  jor  NOVEMBER.    1941 


15 


-4- 


Important  to  You! 

So  that  our  customers  will  receive  the 
efficient  service  to  which  they  are  en- 
titled, this  time  every  year  we  suggest 
that  they  specify  first,  second  and  even  a 
third  choice  when  they  place  their  orders 
for  Christmas  requirements. 

Because  of  the  topsy-turvy  condition 
of  things  in  general  in  this  trying  period, 
it  will  be  necessary  to  substitute  fre- 
quently on  your  orders  for  supplies. 

Unless  you  definitely  tell  us  not  to  sub- 
stitute, we  shall  endeavor  to  send  you  the 
nearest  available,  if  the  original  is  not  in 
stock.  Because  of  conditions  beyond  our 
control,  it  may  be  necessary  to  substitute 
an  entirely  different  pattern  of  frame, 
mounting  or  surface  of  paper,  etc.,  but 
you  can  be  assured  that  we  will  do  every- 
thing possible  to  fill  the  order  to  your 
satisfaction. 


Excise  Tax  On  Photos 

First,  we  want  to  emphasize  the  fact 
that  there  is  no  direct  tax  on  finished  pho- 
tographs, aside  from  the  state  sales  tax. 
This  article  is  prompted  by  comment  we 
have  heard  to  the  effect  that  in  some  in- 
stances photographers  have  misunder- 
stood the  excise  tax  law  and  have  added 
10  per  cent  to  their  bill. 

There  is  no  provision  for  the  tax  in  the 
excise  set-up  and  the  only  reason  we  pub- 
lish these  thoughts  is  that  in  the  event  a 
photographer  wishes  to  add  to  his  bill  the 
amount  of  tax  he  paid  on  material  he 
used,  it  may  be  found  difficult  to  prove 
any  amount  of  tax  which  may  be 
charged. 

It  is  generally  accepted  that  the  cost  of 
material  will  average  about  20  per  cent 
of  the  amount  of  your  invoice.  The  tax  is 
10  per  cent  on  material,  so,  if  you  are  in- 
clined to  add  the  tax,  you  should  figure 
approximately  one-fifth  the  amount  of 
your  invoice  and  then  add  10  per  cent  of 
this  amount. 

Again,  we  take  no  position  in  favor  of, 
or  against,  adding  a  tax  to  your  bills.  We 
merely  present  a  general  guide  in  the 
event  you  wish  to  use  it. 


Wabash  Lamps — Over  the 
Counter 

Our  readers  who  retail  Wabash  lamps 
are  reminded  of  the  new  nation-wide 
schedule  at  which  Wabash  lamps  are  sold 
to  known  professional  photographers. 

On  Press  25  or  No.  0  Super  Flash 
lamps  no  discount  is  quoted  on  over  the 
counter  sales  in  any  quantity.  On  other 
Super  Flash  and  Super  Flood  lamps 
there  is  no  discount  on  orders  for  eleven 
lamps  or  less.  On  an  order  for  twelve  or 
more  lamps,  the  over  the  counter  dis- 
count is  20  per  cent. 

Photographers  desiring  a  compact 
price  card  listing  the  various  sizes  of 
Super  Flash  and  Super  Flood  lamps  can 
have  a  copy  if  they  will  send  their  re- 
quest to  us. 

Lustre  Your  Prints 

In  these  days  of  growing  shortages  of 
photographic  papers  one  can  no  longer 
be  too  choosy  about  the  surface  used. 
You  may  order  a  semi-lustre  surface  only 
to  find  a  duller  surface  is  the  only  paper 
available  to  you.  In  that  event,  you  will 
find  a  tin  of  Probus  Print  Lustre  a  most 
timely  aid,  for  Print  Lustre  will  add  a 
very  desirable  sheen  or  lustre  that  will 
give  your  pictures  life  and  sparkle. 

Probus  Print  Lustre  is  not  a  new  prod- 
uct. It  has  been  used  by  photographers 
for  several  decades.  Some  use  it  to  clean 
and  freshen  old  prints  before  they  are 
copied.  Others  use  it  as  a  medium  for  oil 
colors.  We  know  of  some  who  use  it  as 
a  retouching  medium.  Others  will  find 
increased  use  for  it  by  creating  possibly 
a  new  effect  by  lustring  their  pictures. 

A  half  pint  can  will  go  far  but  will 
cost  only  65c.  It's  worth  having  in  your 
finishing  room. 


16 


-^ 


[  THE  FOCUS  for  NOVEMBER,   1941  ] 


"Sussman  Mounts  Are  Paramount" 


JOdvin,  £aijd. 


Creation  Coated  Duplex  Cover  and  Insert  Stock — Serrated  Edge  Underlay — Slip-In  Style- 
Gray  and    Neutral   Shades 

Strikingly  modern  in  stock  and  design,  most  attractively 
framing  photographs,  aptly  describes  the  Kelvin  easel.  In 
oversized  dimensions  throughout  all  the  sizes  in  which  it 
is  made,  it  is  a  style  which  once  seen,  will  demand  instant 
attention  and  produce  customer  demand  for  additional 
pictures. 

Kelsey  is  the  Kelvin  Style  in  2-piece  Grey  only 

List  Price 

Outside  Size  per  loo 

^%x  6%  $  6.75 

5ysx  JYi  8.50 

6/8X  9  10.00 

JYsxlOYs  11.50 

10     xl3'/2  19.50 

12'/2xll  20.00 

KELSEY 

4^/4x  6%  $   5.00 

5%x  7%  6.25 

6/8X  9  8.00 

JYsxlOYs  9.00 

Boxed  in  lOO's  in  3x4  size — Boxed  in  50's,  3x5,  4x6  and 

5x7— Boxed  in  25's,  8x10  and  10x8. 

Sample  on  receipt  of  List  Price 


Print  Size 
3x4 
3x5 
4x6 
5x7 
8x10 
10x8 

3x4 
3x5 

4x6 

5x7 


^jcdcofL  J'jojtdcA. 


Crash  Patterned  White  Rag  Stock — Slip-In  Style — Deckled  Cover  and   Insert 

This  folder  gives  an  impression  of  greater  worth  than  the  modest  prices  would  indicate.  A  pleasing 
shaded  tint  in  a  double  plate  sink,  on  the  insert  around  the  opening,  lends  an  artistic  appearance  to  your 
portraits. 


•■■) 


Price 

Size 

Outside  Size 

per  100 

3x4 

5     X  7 

$  6.25 

3     X  5 

5'/2x  8 

7.25 

4x6 

7     xlO'/g 

10.00 

5     X  7 

8     xlP/4 

11.00 

7x5  Group 

9'/8X    8'/8 

11.50 

6Y2X  SYi 

9'/4Xl2I/2 

13.75 

8     xlO 

10  74x14 

16.00 

0x8  Group 

13     xWYs 

16.00 

Boxed  in  lOO's,  3x4,  3x5,  4x6,  5x7 
Boxed  in  50's — .^11  larger  sizes 

Samples  on  receipt  of  List  Price 


Monufaclured  by  A.  SUSSMAN   &  CO.,  Philadelphia 

HIRSCH  &  KAYE 

Distributors 


[  THE  FOCUS  for  NOVEMBER,    1941  ] 


[17 


'Sussman  Mounts  Are  ParamDunt" 


JalmaqsL  J^oldsUidu 


Beauticoat  Duplex  Cover  Stock  White  or  Buff  Antique  Stock  Insert 

Buff  or  White  Shades  Deckle-Edge  Cover 


Slip-In  Style 


The  outer  surface  of  the  cover  is  coated  in  a  new  fashion,  the  inside  surface  being  rough  antique  to 
correspond  with  the  antique  insert  stock.  A  platinum  ink  design  on  the  cover  enhances  its  attractiveness. 
The  insert  design,  a  double  line  effect,  pleasingly  frames  your  portraits.  The  insert  design  also  features 
a  plate  sinking  to  lend  it  further  distinction. 


Price 

Print  Size 

Outside  Size 

per  loo 

3x4 

5x7 

$  6.75 

*3     X  5 

5Y2X  8 

7.75 

•4x6 

6'/2X  9% 

9.50 

*5     X  7 

7'/4xl0 

11.00 

7x5  Group 

9%x  SYs 

11.50 

6!/2X  85/2 

9'/4Xl2'/2 

14.25 

8     xlO 

10'/ixl4 

16.75 

10     x  8  Group 

13     xll% 

16.7  5 

*In  stock.    Other  sizes  to  order. 

Boxed  in  lOO's — 3x4,  3x5  and  4x6 
50's  all  other  sizes. 


J^ahqD  ^oAsdA. 


Silver  and  Black  Design         Grey  Shade  Only 
Slip-In  Style 


Coated    Duplex    Cover    Stock,    Coated    Insert    Stock 
Serrated   Edge  Underlay 


A  distinctive  easel  in  modern  design,  typical  of  Sussman  leader- 
ship in  the  Mounting  field.  It's  moderately  priced  and  the  sizes 
will  take  care  of  all  principal  requirements  for  the  easel  style. 

Price 
Outside  Size  per  loo 

4y4X  6%  $  7.00 

4y4X  6%  7.00 

5'/8X  8 '/a  9.00 

eVAX  9Yz  10.25 

8%x  7%  12.50 

9'/2xl2'/2  16.50 

10     xl3'/2  19.50 

12'/2xll  20.00 

*In  stock.   Other  sizes  to  order. 

Boxed  in  lOO's — 3x4  and  3x5 

Boxed  in  50's — 4x6,  5x7  and  7x5  gr. 

Boxed  in  25's— 6'/2x8!/2,  8x10  and  10x8  gr. 


Print  Size 

3 

X  4 

*3 

X  5 

*4 

X  6 

*5 

X  7 

7 

X  5  Group 

6Y2X  SYz 

8 

xlO 

10 

X   8  Group 

Manufoctured  by  A.  SUSSMAN   &  CO.,  Philadelphia 

HIRSCH  &  KAYE 

Distributors 


-^ 


18] 


[  THE  FOCUS  for  NOVEMBER.   1941  ] 


H-- 


Small  Manufacturers  and 
National  Defense 

Before  many  months  have  passed,  a 
number  of  products  popular  and  readily 
available  a  short  time  ago  w^ill  be  with- 
drawn from  the  market,  due  to  the  in- 
ability of  the  manufacturer  to  obtain  ma- 
terial. The  welfare  and  actual  livelihood 
of  many  of  our  readers  are  contained  in 
this  situation. 

Our  purchasing  records  show  that, 
although  we  obtain  stock  from  approxi- 
mately 300  sources,  the  great  majority  of 
these  sources  are  small  manufacturing  es- 
tablishments. Some  employ  only  one  or 
at  most  a  few  people.  Of  the  total  num- 
ber of  sources  there  are  probably  not 
more  than  a  few  dozen  which  might 
be  considered  large  firms,  in  the  usual 
sense.  The  scarcity  of  material,  therefore, 
strikes  hardest  on  these  smaller  firms,  as 
they  are  most  numerous. 

In  a  recent  conference  between  the 
head  of  the  Division  of  Contract  Dis- 
tribution in  the  Office  of  Production 
Management  and  a  Congressional  com- 
mittee, it  was  revealed  that  of  the  184,000 
manufacturing  plants  in  this  country  ap- 
proximately 72  per  cent  employ  less  than 
20  workers,  and  a  total  of  10  per  cent  of 
all  workers.  These  small  manufacturing 
concerns  need  only  6  per  cent  of  all  the 
metals  required  today. 

It  would,  therefore,  seem  that  if  an  al 
lotment  of  6  per  cent  of  output  of  metals 
were  made  to  these  small  firms,  many  of 
which  are  not  suited  to  be  geared  to  the 
defense  program,  these  firms  could  be 
kept  in  operation.  When  we  read  of  the 
labor  situation  throughout  the  country 
as  it  aflfects  the  defense  program,  we 
wonder  if  this  diversion  of  our  metal  out- 
put would  be  as  serious  a  condition  to 
the  defense  program  as  the  time  lost  and 
cost  of  strikes.  Our  readers  are  certainly 
involved  in  this  situation. 

For  Sale 

Portrait  Studio  in  Oakland,  Calif. 
Clearing  |200.00  monthly,  ground  floor. 

Box  No.  2459  The  Focus 


Beattie  Lannps 

Latest  Prices 
Fluorescents 

Model  FPH,  with  Tubes $211.00 

Model  FDL,  with  Tubes 150.00 

Model  ARM,  with  Tubes 103.00 

Above  without  Stand 82.00 

Model  FS,  with  Tubes 66.00 

Above  without  Stand 50.00 

Model  HP,  with  Tubes 60.00 

Above  with  Carrying  Case 71.50 

Beattie  Overhead,  with  Tubes 80.00 

Utility  Overhead,  with  Tubes 32.00 

Spotlights 

Super  Boom-Lite,  with  Globe $102.50 

Super  Hi-Lite,  with  Globe 56.00 

Above  without  Stand 40.00 

Studio  Hi-Lite,  with  Globe 34.00 

Cine-Lite,  less  Globe 118.00 

Sunspot,  18-inch,  less  Globe 79.00 

Sunspot,  24-inch,  less  Globe 185.00 

Incandescents 

News-Reel  Floodlite,  less  Globe 

On  Studio  or  Folding  Stand 42.00 

On  Illustrator's  Stand 48.00 

Without  Stand 3 1 .00 

Miscellaneous 

Studio  Brite-Lite $  21.50 

Light  Controls,  set  of  3 24.00 

Folding  Stand 12.00 

Small  Studio  Stand 12.50 

Illustrator's  Stand 16.00 

Motion  Picture  Stand 24.00 

Above  prices  subject  to  change  with- 
out notice. 

For  description,  refer  to  Beattie  Cata- 
log marked  "Second  Printing"  on  second 
cover. 

Frank  Fourness,  Sacramento,  was 
married  to  Pearl  Schroder  on  October 
9.  The  newlyweds  left  for  their  honey- 
moon, which  took  them  to  the  Eastern 
states.  While  in  Pittsburgh  they  attended 
the  Master  Photo  Finishers  Convention, 
where  they  were  greeted  by  fellow  Cali- 
fornians  Edgar  McHugh  and  Nathan 
Reiman.  The  new  Mr.  and  Mrs.  Four- 
ness arrived  back  home  in  their  newly- 
acquired  Buick  which  they  bought  in 
Flint,  Michigan. 


-K 


[THE  FOCUS  for  NOVEMBER,    1941 


[19 


-5- 


Easfman  Tri-X  PanchromaHc 
Plate,  Type  B 

This  is  a  soft  gradation,  long  scale, 
high  speed  emulsion  similar  to  Tri-X 
Film  excepting  for  Type  B  sensitizing. 
This  emulsion  is  recommended  for  mak- 
ing separation  negatives  from  Koda- 
chrome  transparencies. 

It  will  be  supplied  in  the  same  sizes 
and  at  the  same  prices  as  Wratten  Proc- 
ess Panchromatic  Antihalation  Plates. 


MARINE  CORPS— Give  name  with 
rank,  company,  regiment,  USMC.  Ad- 
dress care  of  Postmaster,  New  York  City. 
If  attached  to  a  ship,  address  to  Marine 
Detachment,  name  of  ship,  care  of  Post- 
master, New  York  City  or  San  Fran- 
cisco. 

COAST  GUARD— Give  name  with 
rating  or  rank,  name  of  ship.  Address 
care  of  Postmaster,  New  York  City  or 
San  Francisco. 


Lenses  in  Ilex  Shutter  Professional  Films 

Kodak  Anastigmat  F  4.5  lenses  No.  R*«^^-.i* ^J 

or      1  XT    ^<  1  11  Uiscontinued 

35  and  No.  36  can  now  be  supplied  m 

No.  5  Ilex  Universal  Shutters  in  addition  The  following  Professional  Films  are 

to  other  lenses  in  shutters.  hereby  discontinued: 

No.  35  Lens  in  Ilex  Shutter $160.00  Eastman  Process 

No.  36  Lens  in  Ilex  Shutter 208.00  Eastman  Process  Antihalation 

-^.-.^^..-.^i^  Eastman  Commercial 

Hi.       A  J  J  r^-'lL  n       I  Eastman  Commercial  Matte 

ow  to  Address  Oitt  rack-  n  i  d     u 

w  T   iw  #  ^>^N4iv^.^w  'Will      >^N.ix  Commercial  Panchromatic 

ages  to  Men  In  Service  Panchro-Press  Antihalation 

Customers  who  wish  to  send  photo-  -»->^^,,-^» 

graphic  gifts  to  men  in  service  will  wel- 
come the  following  official  information  Roll   FilmS  Onci   Film    PoclcS 
as  to  how  to  address  packages  for  parcel  nicronfinii^rl 
post  mailing. 

ARMY— Give  name  with  rank,  com-  The  following  Kodak  Roll  Films  and 

pany,  regiment,  division  (or  other  unit),  Film  Packs  are  hereby  discontinued.  We 

army  camp  and  state  in  which  camp  is  shall  continue  to  fill  orders  as  long  as  the 

located.  present  supply  lasts. 

NAVY  —  Give  name  with  rating  or  V128             PX130          PX522 

rank  and  name  of  ship.  Address  care  of  V121             XX235          PX515 

Postmaster,  New  York  City  or  San  Fran-  PXl  17          PX235          PX51 

cisco.  If  in  Navy  yard  or  base,  address  to  FX117          FX235          FX51 

the  yard  or  base  in  city  and  state  where  PX129          PX500          PX53 

base  or  yard  is  located.  PX118          FX500          FX53 

-^- -^ 

No.  481  Filnn  Assortnnent 

6  rolls  XX127  Kodak  Super-XX  Film  at  32c.... |  1.92 

6  rolls  XX120  Kodak  Super-XX  Film  at  37c... 2.22 

6  rolls  XX620  Kodak  Super-XX  Film  at  37c. 2.22 

6  rolls  XXI 16  Kodak  Super-XX  Film  at  42c 2.52 

6  rolls  XX616  Kodak  Super-XX  Film  at  42c 2.52 

6  pairs  Kodak  Handy  Reflectors  and  6  Kodak  Handy  Measures  at  20c 1.20 

6  rolls  VI 27  Kodak  Verichrome  Film  at  26c L56 

12  rolls  VI 20  Kodak  Verichrome  Film  at  32c 3.84 

12  rolls  V620  Kodak  Verichrome  Film  at  32c-.. 3.84 

12  rolls  VI 16  Kodak  Verichrome  Film  at  37c 4.44 

12  rolls  V616  Kodak  Verichrome  Film  at  37c 4.44 

Usual  trade  prices  apply.  $30.72 


20  ] 


[  THE  FOCUS  for  NOVEMBER,   1941  ] 


--^ 


Gentlemen: 

preference. 

It  is  true  that  at  ti.es  raw  Material 
sources  are  ^sufficient  i°r      ^^^^  ^^^^ 
_  that  we  "ay  even  have  to  rep    ^^^^  ^^^^^^ 

iT\l   ;i?rru"'t'urS'U'to"tsK  our  customers 
to  do  the  same. 

on  the  other  hand  at  sue',  ti.es.as.this, 
there  is  always  ?ore  exoitemen    ^    j^ 
\IU  -   more  "^ging  to  buy  now  ■       _^^^^^x^te 
before  Prices  go  higher^  wn  ^^^^^„       „e 
what  some  call  the  seller         ^^  ^  ^ 
don't  like  th?  tfm.  me  aon   .^  control  of  the 

lll^X.'   Ta^rfllit^-  and  oan't  be. 

Therefore,  let  us  emphasize  this  -- 

Vie  shall  keep  our  prices  right. 

we  shall  use  every  facility  ^it^i\°^Iii_ 
means  to  fill  orders  promptly,  ana  o^^^  ^^^^^ 
ties  are  as  good  as  the  be sU     business  you 
-a^r^us-eSe^^i/rdMr  ot  come  easily ^^  ^^^ 

Ir^wa^rour'^UsrnrslfvlS;  to  earn  your 

future  patronage  then. 

Cordially  yours, 
MALLINCKRODT  CHEMICAL  WORKS 


FINE   CNEMICALS 
SINCE   18S7 


MAUINCKRODT  CHEMICAL   WORKS,  MALLINCKRODT  ST.,   ST.   LOUIS,  MO. 
74  GOLD  ST.,  NEW  YORK  •  CHICAGO  •  PHILADELPHIA  •  TORONTO  •  MONTREAL 


[  THE  FOCUS  for  NOVEMBER,    1941  ] 


[21 


Pako  Hi-Gloss  Solution 

(CONCENTRATED) 

KEEP  IN  A  COOL  PLACE— DO  NOT 
SHAKE 

Properties  and  Uses 

PAKO  Hi-Gloss  Solution  has  been 
specially  designed  for  the  job  of  prepar- 
ing prints  for  glazing  on  PAKO  Glossy 
Dryers.  It  is  a  cleaner  and  conditioner  of 
highly  polished  drums.  It  prevents  static 
electricity.  It  hastens  the  stripping  off  of 
the  prints  and  improves  their  gloss.  It 
neutralizes  acidity,  but  it  cannot  over- 
come the  persistent  use  of  exhausted 
hypo  or  the  constant  practice  of  incom- 
plete washing.  Test  the  freshness  of  your 
hypo  and  the  thoroughness  of  your  wash- 
ing at  frequent  intervals  to  prevent  dam- 
age to  your  drum  from  "free"  silver  or 
acid  and  hypo.  Do  not  attempt  to  use 
substitutes!  They  may  ruin  your  drum 
surface. 

Directions  for  Use 

All  print  surfaces  should  be  thor- 
oughly treated  with  the  solution  by  care- 
ful agitation  or  individual  handling.  The 
bigger  the  batches  and  the  larger  the 
prints,  the  greater  the  care  required.  Af- 
ter treatment,  the  prints  should  be  well 
drained  before  they  are  fed  on  a  PAKO 
Glossy  Dryer. 

Keep  immersion  tray  clean.  If  lint  and 
dust  accumulate  in  the  bath,  strain  it 
through  muslin  so  dirt  will  not  be  con- 
veyed to  the  dryer  on  print  surfaces. 

If  settlings  appear  in  the  gallon  con- 
tainer, do  not  shake  it,  but  pour  the 
liquid  carefully  off  the  top,  straining  it 
through  muslin  or  several  thicknesses  of 
cheese  cloth.  We  suggest  that  you  trans- 
fer the  contents  of  the  can  to  a  glass 
bottle,  in  which  it  can  be  more  readily 
observed. 

Fornnulae 

For  PAKO  Printmachine — 4  oz.  Hi-Gloss  So- 
lution in  4  gals,  of  water.  This  will  treat  about 
2500  prints. 

One  gallon  of  concentrated  Hi-Gloss  Solution 
will  treat  about  70.000  prints. 

1/2-gallon  con,  $2.65 
1 -gallon  can,  $5.00 


Nega-File 

This  is  the  trade  name  of  a  line  of 
storage  boxes  and  files  for  negatives  from 
35  m/m  to  5x7.  The  35  m/m  line  is  un- 
usually handy  for  both  slides  and  strip 
film. 

Dealers  have  welcomed  our  introduc- 
tion of  the  NEGA-FILE  line,  which  we 
distribute,  and  all  camera  shop' owners 
are  invited  to  ask  us  for  illustrated  and 
descriptive  folders. 


Williams  De  Luxe 
Retouching  Stand 

Incorporating  the  Fannous  Willianns 

Revolving  Negative  Holder  and 

Protector 


For  either  the  Solid  Negative  or  the 
Flexible  Negative  method  of  Retouch- 
ing. (For  the  latter,  remove  ground  glass 
and  attach  to  back  of  the  Revolving 
Negative  Holder.) 

Has  features  found  in  no  other  re- 
touching stand  at  any  price.  Chec\  these 
additional  features. 

Portable— folds  to  16"xl6"xl  1/4". 
Light  weight — 3  lb.  4  oz. 
Adjustable  pitch. 
Removable  canopy  or  hood. 
Holds  up  to  1 1x14  negatives. 
Keeps   negatives   free  from   scratches 
and  finger  marks. 

$5.50 


22  1                                              [  THE  FOCUS  for  NOVEMBER,   1941  ] 
-¥- —^ 


"Babson  on  fhe  War's  Effect" 

"Letters  are  coming  to  me  from  manufacturers,  merchants,  salesmen  and  others 
asking  as  to  how  the  war  will  afifect  their  businesses.  These  people  see  so  much  in  the 
papers  about  priorities,  control  of  raw  materials,  manufacturers'  restrictions  and  the 
like,  that  they  are  thoroughly  scared.  They  wonder  whether  they  will  have  the  goods 
to  sell  and  whether  people  will  be  in  a  buying  mood  if  they  do  have  goods  to  sell. 

"The  first  thing  to  re  member  is  that  human  nature  cannot  be  changed  by  legis- 
lation. During  World  War  I  we  shut  down  on  Sunday  motoring,  but  the  money 
went  into  silk  shirts  instead  of  into  gasoline.  In  England,  they  first  shut  oft  the  sale 
of  cosmetics  to  English  working  girls.  The  authorities  soon  found  out,  however, 
that  unless  the  girls  could  buy  what  they  wanted  the  production  of  munitions  fell  oflf. 

"I  repeat:  No  government  restrictions  can  change  human  nature.  This  means 
that  industries  can't  be  killed.  People  will  change  their  habits  of  riding  from  a 
stagecoach  to  a  railroad  train  and  from  a  railroad  train  to  a  bus  or  airplane;  but  the 
transportation  industry  is  fundamental.  Those  who  stick  to  their  industry  but  are 
willing  to  change  their  methods  are,  in  the  long  run,  successful.  Do  not  give  up 
the  business  or  line  of  work  for  which  you  are  trained  because  a  government  official 
says  'Boo'  to  you  and  tries  to  scare  you. 

"There  is  something  more  in  this  connection,  however,  which  we  should  now 
remember.  It  is  this:  Notwithstanding  the  changes  from  candles  to  kerosene  and  to 
gas  and  electricity,  more  kerosene  is  sold  today,  and  more  gas  is  sold  today  than 
ever  before  in  history.  This  means  that  even  some  of  those  who  remained  in  these 
'vanishing'  businesses  are  making  millions  because  they  developed  new  uses  for 
their  products. 

"A  famous  magazine  publisher  interested  in  developing  national  advertising 
once  gave  me  the  job  of  discovering  some  industry  in  which  no  one  was  then  making 
a  fortune.  I  spent  a  year  on  the  quest,  traveling  thousands  of  miles  and  making  all 
kinds  of  inquiries.  I  was  absolutely  unable  to  find  a  single  industry  in  which  some 
one,  somewhere,  was  not  making  millions.  Certainly,  this  proves  that  it  is  the  man 
rather  than  the  industry  which  determines  success  or  failure. 

"If  you  lack  courage  and  imagination,  better  get  a  job  with  the  government, 
or  enlist  in  the  army,  as  soon  as  possible.  These  are  two  fields  where  you  need  do 
only  what  you  are  told  and  you  will  get  your  pay  check  just  the  same  at  the  end  of 
every  month.  //,  however,  you  have  courage  and  imagination  and  are  willing  to 
use  your  mentality  and  your  shoe  leather,  you  need  not  fear  how  the  war  will  affect 
your  business."  — Roger  Babson 


[THE  FOCUS  for  NOVEMBER,   1941  ]                                              \2' 
•^ . 


Need  For  Better  Management 

There  has  been  no  greater  demand  in  the  history  of  this  industry  than  there  is 
today  for  sound  and  intelligent  business  management,  both  in  the  manufacturing 
and  in  the  retailing  of  photographic  merchandise. 

This  industry,  both  in  the  manufacturing  and  in  the  retailing  end,  is  being 
swept  along  with  the  current  economic  tide  that  has  and  will  continue  to  affect  the 
business  structure  of  all  industries.  The  force  is  far  too  great  for  individuals  to  cope 
with.  However,  there  remain  ways  and  means  of  accepting  these  changes  and  di- 
verting them  to  your  own  advantage. 

A  year  ago  dealers  were  worried  over  the  problem  of  cut  prices  and  Fair  Trade. 
Today  this  situation  is  entirely  reversed  and  dealers  now  are  finding  that  it  was  not 
only  unhealthy  but  very  uneconomic  to  give  their  merchandise  away. 

It  would  be  wise  to  remember  that  the  chiseler  or  the  bargain  hunter  is  the 
man  who  doesn't  care  whether  you  stay  in  business  or  not.  He  doesn't  want  you 
to  get  a  fair  price  for  your  goods.  So  why  in  heaven's  name  should  you  cut  prices 
for  him? 

This  new  tax  law  will  undoubtedly  have  a  sobering  eflect  upon  many  of  those 
dealers  who  made  cut  prices  the  store  policy. 

Every  dealer  has  a  right  to  make  a  fair  profit  on  his  merchandise.  This  also 
applies  to  the  manufacturer.  The  solution  to  the  present  situation  is  to  check  the 
management  end  of  your  store  and  to  sound  out  the  defects  in  your  merchandising 
program. 

Business  in  general  is  being  affected  in  many  ways  by  new  government  con- 
trols on  production  and  prices.  Producers  of  non-defense  goods  are  able  to  get  only 
limited  amounts  of  material  they  want  and,  in  many  cases,  have  been  compelled  to 
reduce  production. 

Every  dealer  must  face  the  facts  of  this  shortage  situation.  There  will  be  a  lack 
of  many  items  on  this  Christmas  list,  but  you  will  find  that  deliveries  in  many  lines 
will  be  available,  and  you  should  devote  your  time  and  effort  to  the  exploitation 
and  promotion  of  those  lines  that  you  do  have  or  can  get. 

Sell  your  goods  at  a  fair  profit,  but  under  no  circumstances  take  it  upon  your- 
self to  profiteer.  Get  a  fair  price,  so  you  can  make  a  fair  profit. 

Prepare  your  organization  to  meet  the  Christmas  season  with  the  best  possible 
sales  effort.  Utilize  sound  business  judgment  in  the  conduct  of  your  daily  business. 
It  seems  to  me  that  the  one  great  need  in  this  field  is  the  need  for  better  busi- 
ness management  in  the  conduct  of  photographic  retailing.  Build  your  store  on  a 
solid  foundation.  Make  it  the  Photographic  Institution  in  your  community. 

— Photographic  Trade  News 


THE  SYMPHONY 

The  embossed  scroll  design,  finished  in  pastel  shades,  and  the  treat- 
ment of  the  border  lines  are  a  departure— just  what  you  need  to  give 
your  portraits  a  new  setting. 

In  all  standard  sizes,  3x4  to  8x10,  upright  and  horizontal— available 
through  your  stockhouse. 


EASTMAN  KODAK  COMPANY 

[Taprell  Loomis  Division]  CHICAGO,  ILLINOIS 


(  THE  FOCUS  lor  NOVEMBER.   19-11  ] 


[25 


^£AAi^ 


{^JOiJWL 


By  Himself 


Has  any  one  of  my  friends  got  a  green 
hat  more  than  they  should  have? 

Don  La  Grange  was  making  the 
rounds  in  town  and  some  place  along 
the  line  left  one  hat — green — size  7/^. 

If  the  finder  will  telephone  Don,  or 
leave  word  with  Manuel,  the  shipping 
clerk,  he'll  see  that  Don  gets  the  hat. 
You  wouldn't  want  him  to  run  around 
in  this  rainy  weather  without  a  hat, 
would  you? 

Next  time  you  want  to  buy  some- 
thing, just  look  in  the  classified  ads  in 
the  phone  book.  You'll  be  surprised  what 
you'll  learn.  There's  an  index  on  the  top 
of  each  page  that  will  help  you  find  what 
you  want. 

You'll  find  Ambulance  Service  under 
APA  and  birds  are  BLU. 

Bookkeeping  is  under  BOO  and  beer 
taverns  under  BEE. 

Need  brakes?  Look  under  BRA. 

Here's  some  more: 

Caterers,  under ...CAT 

(Cameras,  used CAN 

Cigars CHU 

Cold  Storage COF 

Diamonds DIE 

Drinking  cups DRI 

Filing  cabinets  _ FIB 

Food  products FOO 


Fountains,  soda FRE 

Funeral  directors FUN 

Ginger  ale  manufacturers GAS 

Hair  removing GYM 

Hardware HAT 

Hotels HOT 

House  moving HOU 

Ice  cream ...IMP 

Income  tax INK 

Japanese  goods JA 

Jewelry JE 

Maps  ......MAN 

Mattresses  MEA 

Office  Fixtures NUT 

Overalls  OUT 

Pajamas PAP 

Pearls PET 

Pickles . PIL 

Radios,  auto  .....RAG 

Railroads  RAN 

Salt ...SAN 

Sand SAL 

Sanitariums,  liquor _..  SAU 

Sausage  casing SAV 

Stevedoring STO 

Whist  clubs .WIN 

And  after  Perfume,  you'll  find   Pest 
Control — and  that's  where  it  should  be. 

— Jerry 


26 


[  THE  FOCUS  for  NOVEMBER,   1941  ] 


STUDIO  FOR  SALE 

Well  equipped  for  Portraits,  Commer- 
cial Work  and  Photo  Finishing.  Long 
established,  on  main  street,  opposite 
theater,  in  good  payroll  town.  Price, 
11750,  half  cash,  balance  terms,  low  rent. 
This  is  $1000  less  than  actual  inventory. 
Or  will  trade  for  studio  of  equal  value  in 
good  college  town. 
H.  G.  Frederick,  Fort  Bragg,  California. 


Photographers 

Write  for  1941  Catalog  and  price  list, 
genuine  oil  portraits,  pastels  or  rebuilt 
damaged  portraits. 

Convex  glass  and  portrait  frames. 

VICTOR  PORTRAIT  COMPANY 
752  13th  Street,  Oakland,  California 


FOR  SALE 

Southern  California  studio  in  city  of 
12,000,  serving  70,000.  For  sale  only  be- 
cause of  death  of  owner. 


Box  2457 


The  Focus 


-^ 


FOR  SALE 

Old  established  studio  in  county  seat, 
heart  of  orange  belt,  home  of  National 
Orange  Show,  Santa  Fe  shops,  fine 
schools  and  college.  On  account  of  old 
age  and  poor  health  will  sacrifice  for 
1600  cash. 

Box  2456  The  Focus 


STERLING  TANK  OUTFITS 

SAVE  overhead  and  operating  expense. 

That  spells  PROFITS  FOR  YOU. 

Amateur  Finishing  Outfits,  for  Roll  Film  and 

Circuit  Work. 

Large  Daily  Output.         Low  Q>st.         Low  Upkeep. 

Made  of  finest  PORCELAIN  Triple-coated  Enamel. 

STERLING  PHOTO  MFG.  CO. 
BEAVER  FALLS,  PA, 


Ask  your 
Dealer  for 
prompt 
shipment 
or  write  us. 


2  SIZES 
12,  19 
gallons 


COMPtETE 

.STESLiMG  . 

OUTFiT 

watcr  jacket 

in4  TWO  TANKS 


Water- 
jacket 
and  2  Tanks 
with 
circulating 
water  for 
temperature 
regulation. 


COMPLETE 
COMPACT 
DURABLE 

EFFICIENT 

The  best 
by  test. 


■iStiSbs^is>,snisati!!ia^S&im^ 


-¥- 


STUDIOS  FOR  SALE 

Glendale  and  Pasadena,  at  fraction  of 

value.  Holiday  business  should  pay  for 

them.  Cash  receipts  for  past  ten  years 

have    averaged,    per    year:    Pasadena, 

17180;  Glendale,  |6340. 

HowLETT  Studios 
114K  E.  Broadway,  Glendale,  California 


FOR  SALE 

Studio  and  Camera  Shop — Town  of 
7500  population.  No  local  competition. 
For  details  write  S.  M.  Hurst,  Madera, 
California.  Telephone  779. 


^- 


[  THE  FOCUS  jor  NOVEMBER,    1941  ] 


[27 


I  IN  THE  J 

\iENy 


Bargain  Lenses  far  the  Photographer 

(Offered  subject  to  prior  sale) 

Please  mention  the  Bargain  Page  when  ordering. 
Description  and  illustration  of  any  article  gladly  sent  on  request. 


Cooke    Wide    Angle    Primoplane 
Lens,  in  barrel,  4",  F6.5. 

Bargain  Price ^27.50 

Gundlach   Ultrastigmat,  in  barrel, 

2",  F1.9. 

Bargain  Price _ ^15.00 

Carl  Zeiss  Tessar,  in  Compur  shut- 
ter, 3",  F4.5. 

Bargain  Price  ^26.50 

Hugo    Meyer    Kinoplasmat,    in 

barrel,  2",  F1.5. 

Bargain  Price ^45.00 


Two    Morrison    6"    Wide    Angle 
Lenses. 

Bargain  Price ^3.50  each 

B.  8C  L.  Wide  Angle  Protar,  in  bar- 
rel, cover  ^y^x^Yi. 

Bargain  Price ^17.50 


Bausch  &  Lomb  Ic  Tessar,  in  Ilex 
Universal  shutter,  214x3^4,  F4.5. 
Bargain  Price ^19.50 

Barre  Rapid  Portrait,  F5— 5"  to  6", 

in  barrel. 

Bargain  Price ^4.95 

10"  Darlot  Lens,  in  barrel. 
Bargain  Price ^4.95 

5x7  WoUensak  Series  A   Portrait 
F5  Studio  Shutter. 

Bargain  Price ^12.95 

25"  F6.3   "Barrel"  Voightlander, 

1 — water  house  stop. 

Bargain  Price ^12.95 

6 1/2x8 1/2  Cephaloscope,  11 /z",  F5, 
in  barrel. 

Bargain  Price ^9.95 

Carl  Zeiss  Protar,  in  barrel,  1 1  c/m, 
F18;  wide  angle  lens. 

Bargain  Price ^27.00 


SPECIAL  OFFER 

We  have  on  hand  the  following  assortment  of  Novabrom  paper,    outdated, 
which  is  offered  at  the  following  net  prices.  All  Glossy,  single  eight. 

Gross,  Net 

6  gross  SYzxHYz  Novabrom  No.  10  Vig ^2.75 

8  gross  SYixSYz  Novabrom  No.  10  Normal 2.75 

2  gross      7x9      Novabrom  No.  10  Normal _.. 3.00 

3  gross      8x10    Novabrom  No.  10  Extra  Vigorous. 3.75 

2  gross    11x14    Novabrom  No.  lOXtra  Vig.. 7.OO 

2  gross    11x14    Novabrom  No.  10  Normal 7.OO 

Y2  gross    11x14    Novabrom  No.  10  Xtra  Vig 3.75 


28 


[  THE  FOCUS  for  NOVEMBER,   1941  1 


-^ 


-^ 


BAHGAIIVS 


-h- 


Gundlach  Wide  Angle,  8x10. 

Bargain  Price ^8.50 

6^2",     F6.3     Ansco     Anastigmat, 
Acme  shutter. 

Bargain  Price ^19.50 

4^8",  110°  Radar  Wide  Angle,  in 

barrel. 

Bargain  Price ^27.50 

ey/'  F6.3  Seneca  Anastigmat,  Op- 
timo shutter. 

Bargain  Price ^10.50 

4^8"  F4.5  Bausch  dC  Lomb,  in  ring 
compur. 

Bargain  Price ^27.50 

2"  F4.5  Novar  Anastigmat,  in  Tel- 
ma  shutter. 

Bargain  Price ^10.00 

4^8"    F4.5    Foth    Anastigmat,    in 

shutter. 

Bargain  Price ^12.50 

Mergon    Cold    Enlarging    Light. 

Needs    no    condensers.    For    use    with 
6/2x8/2  negatives  or  smaller. 

Bargain  Price ^16.50 

5x7  Graflex  Film  Magazine,  in  fine 
condition. 

Bargain  Price ^14.50 

Pako  A  Printer  with  foot  pedal  and 
paper  cabinet.  Fine  condition. 

Bargain  Price ^72.00 

Elkay  Water  Filter,  fits  the  faucet. 
Bargain  Price ^2.50 

Kodascope,  8  mm.  Model  50,  uses 
300  watt  lamp  in  case.  Fine  condition. 
Bargain  Price ^27.50 

Century    No.    2    Sliding    Ground 

Glass  Carriage  with  one  8x10  back  and 
one  5x7  back.  Like  new. 

Bargain  Price ^49.50 


Sunray  No.  40  Studio  Lamp,  de- 
signed for  2  No.  4  flood  bulbs  or  two 
1000  watt  T  20  lamps.  Has  high,  low 
and  medium  selective  switch,  diffusion 
screen  and  side  wings.  Mounted  stand 
can  be  elevated  to  10  feet. 

Bargain  Price ^37.50 

10x12x5    Sterling    White   Enamel 
Hypo  Tank.  Perfect  condition. 
Bargain  Price ^4.75 

Johnson  U  19  Ventlite  and  stand. 
Cabinet  measures  24x19x14.  Designed 
for  No.  4  flood,  1000  watt  or  1500  watt 
lamp  and  mounted  on  7-foot  studio 
stand. 

Bargain  Price ^44.50 

Kodak  Auto  Focus  Enlarger,  4x6 

negative  carrier  and  KA  lens. 

Bargain  Price ^17.50 

9y2xl7!/2x42"  Stoneware  Tank 
without  bottle  drain. 

Bargain  Price ^12.50 

91/2XI7V2X42"  Stoneware  with  top 
and  bottom  outlet. 

Bargain  Pirce ^15.00 

8x10   Eastman   2D   View   Camera 

with  29"  bellows,  carrying  case  and  one 
film  holder. 

Bargain  Price  ^45.00 

"The  Complete  Press  Photogra- 
pher," by  Bell,  with  many  illustrations 
of  valuable,  newsy  subjects. 

Bargain  Price ^1 .25 

4x5  to  314x4  Lantern-size  Wood 
Reducing  Kits. 

Bargain  Price 15c  each 

Beattie  Mini  Pan  Lamp  on  Studio 
Roller  Stand  with  counter-balance,  lifts 
lamp  to  6/2'  height  and  takes  1500  watt 
lamp,  in  condition  like  new. 

Bargain  Price ^79.50 


[THE  FOCUS  for  NOVEMBER.    1941   [ 


[29 


BARGAIIVS 


No.  3  Ideal  Print  Washer  for  11x14 

and  smaller  prints. 

Bargain  Price .^6.50 

16x20x6    Sterling    White    Enamel 
Hypo  Tank. 

Bargain  Price ^8.50 

Copy  "Natural  Color  Processes,"  by 

Carleton  E.  Dunne.  Color  separation 
negatives.  Chromatone  process,  Dufay 
color,  Agfa  color  and  many  other  proc- 
esses. 5y2"x8",  cloth  bound. 

Bargain  Price „ ^1.50 

Eastman  Studio  Scale.  Like  new. 
Bargain  Price ^3.25 

R.  O.  C.  Retouching  Desk  with  re- 
flecting mirror  and  in  fine  condition. 

Bargain  Price ^ ^5.95 

Emerson   DC   Motor,    1/20   H.   P. 

1750  R.  P.  M.,  110-volt.  Good  for  home- 
made equipment,  requiring  a  motor. 

Bargain  Price ^2.50 

Cooper  Hewitt  M  Tube  Outfit  for 

A.  C.  Complete  on  stand  and  ready  for 
use.  Ideal  enlarging  light  for  8x10  nega- 
tives. Does  away  with  condensers. 


Bargain  Price 


^98.00 


Folmer  8x10  Home  Portrait  Cam- 
era. 20"  red  leather  bellows,  4  holders 
in  leather  case. 

Bargain  Price ^34.50 

Vakagraph  Border  Printer  com- 
plete with  masks. 

Bargain  Price „ ^49.50 


^^ 

Mole  Richardson  Professional  Stu- 
dio Lamps  on  6'  roller  stands.  Designed 
for  use  with  any  mogul  base  lamp  up  to 
1500  watts.  Reflectors  measure  12^2x20. 
Complete  with  necessary  adjustments. 

Bargain  Price ^18.50  each 

3V^x4V4  Graflex  Camera,  with 
F2.5,  6^/^"  Cooke  lens,  with  Film  Pack 
Adapter  and  carrying  case,  in  excellent 
condition. 

Bargain  Price ^125.00 


Brunner  Table  Model  Glossy  Print 
Dryer.  Operated  on  the  principle  of  end- 
less chain  belt  to  which  heavy  chromium 
plates  are  attached.  Gas  heated  and  op- 
erated by  110-volt  A.  C.  motor. 

Bargain  Price _ ^98.50 


Copy  of  "Pictorial  Landscape  Pho- 
tography." 53  illustrations.  Published 
by  American  Photography.  7/2"xl0", 
cloth  bound,  was  $3.50 — now 

Bargain  Price ^1 .95 

Omega    B.    Enlarger    for    2!4x2!4 

negatives  or  smaller  and  no  lens  but  with 
double  condensers. 

Bargain  Price ^42.00 


Eastman  Transmission  Densitom- 
eter, Model  B,  complete  with  instruc- 
tions. 

Bargain  Price ^125.00 

Mendelsohn  Speed  Gun.  Recent 
model  D  with  7"  reflector.  Condition 
like  new. 

Bargain  Price ^1 7.50 


30  1 


[THE  FOCUS  jor  NOVEMBER.   1941  ] 


BAHGAIIVS 


4x5  Auto  Graflex  with  no  lens  but 
with  pack  adapter. 

Bargain  Price „ p5 .00 

Two  6'  sturdy,  light-weight  folding 
Lamp  Stands. 

Bargain  Price 0.95   each 

16-oz.  Glass  Tumbler  Graduates. 
Bargain  Price ^  .40 

35  mm.  Speed  Carrier  for  Omega 
C.  Enlarger. 

Bargain  Price „ ^4.50 

Cirkut  Print  Frame.  Can  be  used 
with  7"x36"  paper.  Complete  with 
glass. 

Bargain  Price _ ^4.00 

B  &:  H  Ground  Glass  Motion  Pic- 
ture Screen,  40/2x301^.  Suitable  for 
use  as  a  translucent  screen. 

Bargain  Price _ ^2.50 

5x7    Dallon    Developing    Tanks, 

with  capacity  of  six  films  each. 

Bargain  Price _ ^6.50 

Stoneware  Tank,  10 X"  lorig^  7^" 
wide,  lO^/s"  deep — irregular  in  shape. 
Bargain  Price ^6.50 

H.  &  K.  Focusing  Cloth,  36x48. 
Bargain  Price -..75c  each 

Sunray  No.  10  Jr.  Lamp,  on  7'  fold- 
ing stand.  Designed  for  two  No.  1  flood 
lamps  and  equipped  with  bright  and 
dim  selective  switch. 

Bargain  Price ^9.50 

8x10  Eastman  All-metal  Camera, 

with  30"  bellows.  Fine  condition. 
Bargain  Price _ 025.00 

Haloette  Attachment  for  Eastman 
Autofocus  Enlarger,  with  complete  in- 
structions. Permits  you  to  obtain  white 
backgrounds  on  the  print. 

Bargain  Price „ ^10.00 


Crown  Printer,  11x14,  with  foot 
pedal  and  ground  glass.  Eight  lamp 
sockets  and  pilot. 

Bargain  Price ^39.50 

18-Gallon  Stoneware  Tank,  SVix 
9/2x47,  in  excellent  condition. 

Bargain  Price „ ^24.50 

Halldorson  Studio  Junior  Lamp, 

without  1500  watt  lamps. 

Bargain  Price _ ^7.50 

Studio  Stand,  for  8x10  camera,  or 
larger,  with  two  posts  like  Semi-Cen- 
tennial. 

Bargain  Price _ ^39.00 

24"  Diameter  Halldorson  Washer, 

in  good  condition. 

Bargain  Price _ ^10.50 

Eastman   10"   Metal  Trimmer,  in 

condition  like  new. 

Bargain  Price _ ^14.50 

Baby  Holder  on  Stand. 
Bargain  Price ^3 .25 

Foto  Flood  Spot  Lamp  (used  No.  1 
flood  lamp),  on  GVj'  stand,  with  cord 
and  switch. 

Bargain  Price _ ^14.50 

2^/4x3^4  Federal  Enlarger,  with 
F4.5  lens  and  one  condenser. 

Bargain  Price _ _ ^26.50 

Pair  14"  Condensers,  in  book 
mount,  new  condition. 

Bargain  Price $65 .00 

Master  Enlargement  Dodger,  now 
Bargain  Price 60c 

Speed  Gun,  Model  D  Synchronizer, 

complete  in  box,  like  new. 

Bargain  Price ^18.50 

Photrix  Electronic  Timer.  New 
condition. 

Bargain  Price ^29.50 


M 

1 

%-,^ 

1 

^smm 

*   #   ^  '•   •   •^^ 


*  *  *  * 


This  set  of  four  8x10  display  prints  is  yours  for  the  asking 


EASTMAN  WANTS  TO  HELP  YOU 
GET  THE  SOLDIER  BUSINESS 


A  VAST  proportion  of  two  million  soldiers  will  be  home  on  leave  for 
the  Christmas  holidays.  Every  one  of  them  should  be  photographed. 
And  they  will  all  want  to  take  new  portraits  of  the  home  folks  back 
to  camp. 

It's  your  big  business  opportunity. 

Eastman  offers  you  the  six-page  illustrated  folder  shown  below. 
It's  designed  to  sell  the  Portraits-of-your-soldier  idea  and  it's  free — 
with  your  imprint.  The  four  fine  8  x  10  Soldier  and  Sailor  display 
prints  ar6  also  yours  for  the  asking  while  they  last. 

EASTMAN    KODAK    COMPANY,    ROCHESTER,    N.    Y. 


•      • 


Qudlit 


y  THAT   SPARKLES 

\Y/ 

WITH  the  right  choice  of  material — Eastman's 
fast  Ortho-X,  Tri-X  Panchromatic,  or  Kodatron 
Panchromatic  Films — you  can  put  sparkling  qual' 
ity  into  any  subject,  from  a  stunning  piece  of  glass 
to  a  smart  fashion  illustration.  For  an  ortho  re^ 
suit,  use  Ortho-X.  For  long  scale  and  high  speed, 
there's  nothing  to  beat  Tri-X  Panchromatic.  Foi 
contrast  and  sparkling  brilliance  with  fine  qual 
ity,  use  Kodatron  Panchromatic.  All  have  high 
speed — all  have  the  quality  that  distinguishes  fine 
photography. 


EASTMAN  KODAK  COMPANY,  Rochester,  N.y. 


THE 


FDCUS 


Published  Mo7ithly  in  the  Interests  of  the 
Photographic  Industry 


■^ 


Vol.  XVII 


DECEMBER,  1941 


-^ 


No.  12 


NEW  WABASH  DRYING  LAMPS 


LIBRARY 


■r^ 


Published  by 

HIRSCH  (y  KAYE 


/^r  Of^^' 


SAN  FRANCISCO 


T)cfeHdt 


^CfCHuCf  C\}f    FILM...  COLOR- 
BALANCED    FOR    EVERY    PURPOSE 

Whether  your  next  photographs  depend  for  success  upon  the 
evenly  balanced  color  sensitivity  of  the  film  you  use  ...  or 
upon  exact  color  separation  .  .  .  you  will  find  the  answer  to 
your  problem  in  Defender  Cut  Film.  Select  the  type  you 
require  from  the  accurate  wedge  spectrograms  shown  here 
and  be  assured  of  the  results  you  anticipate. 


s.imm^&tes, 


DEFENDER    PORTRAIT 


X.  F.   PAN 


FINE   GRAIN    PAN 


TRI-PAC  CENTER   FILM 


X.F.    ORTHO 


.; a  ^^  ^n  mm  mm  g^^:  m  . : .  ,  ..^y  g^g *, 

itl^MilMRAfllA 


H.  G.  S 


TRI-PAC     BACK    FILM 


zDef^ende^^ 


Ask  for  Defender  Film  at  your  dealers  .  .  . 

in  the  blue  and  yellow  package.        DEFENDER  PHOTO  SUPPLY  CO.,  INC.   •    ROCHESTER,  N.Y. 


THE  FOCUS 


Prepared  and  Published 
Monthly 


In  the  Interest  of  the 
Photographic  Industry 


By  HiRscH  ^  Kaye 

239  Grant  Avenue,  San  Francisco 

The  Largest  Independently  Owned  Complete  Photo  Supply  House  in  the  West 


•^ 


Vol.  XVII 


DECEMBER,  1941 


No.  12 


INTRODUCING— 

Fred  G.  Slate,  who  was 
born  at  Colfax,  Wash- 
ington, on  July  28,  1907. 
His  parents  were 
among  the  early  settlers 
of  the  community,  his 
father  coming  from  the 
Middle  West  and  mother 
from  Oregon.  His  early  life  was  that 
of  any  normal  boy  raised  in  a  small  town 
in  a  farming  community.  However,  be- 
ing a  member  of  a  large  family,  it  was 
necessary  to  find  employment  whenever 
possible  to  assist  with  the  family  budget. 
When  in  high  school,  he  decided  he 
would  like  to  be  a  chemist  and  selected 
his  subjects  accordingly.  However,  at 
the  age  of  16,  this  course  was  changed, 
when  the  local  photographer  called  him 
in  and  offered  a  job  after  school  and 
during  the  summer  vacation. 

He  had  never  given  photography  a 
thought  as  a  career  but  here  was  a 
summer's  work  so  why  not  see  what  it 
was  Hke.  He  accepted  the  job  and  the 
more  he  worked,  the  more  certain  he 
was  that  he  had  found  a  very  interesting 
and  worth  while  profession. 

He  worked  in  this  studio,  "The  Oster- 
hout  Studio,"  for  six  years,  doing  all 
around  studio  work,  some  operating, 
and  all  of  the  finishing.  He  then  ac- 
cepted a  darkroom  position  with  the 
Miller  Studio,  Walla  Walla,  Wash- 
ington. 

yVfter  three  months  in  Walla  Walla, 
he  decided  he  was  ready  to  operate  his 
own  studio.   He  moved  back  to  Colfax 


and  took  over  the  studio  in  which  he 
had  started  out.  And,  that  is  where  he 
can  be  found  today. 

Mr.  Slate  has  remained  in  photog- 
raphy because  it  gives  him  more  of  what 
he  wants  out  of  life  than  any  other  pro- 
fession. He  enjoys  meeting  informally 
and  talking  with  all  types  of  people.  He 
especially  enjoys  photographing  young 
people  and  children.  He  also  does  most 
of  his  finishing  which  adds  to  the 
variety  of  his  work.  He  still  believes  his 
next  choice  of  a  profession  would  be 
chemistry. 

He  trys  to  find  time  to  do  his  share  of 
community  work.  He  is  a  member  of 
the  Oddfellows  Lodge,  Kiwanis  Club 
and  Chamber  of  Commerce.  He  is  now 
serving  his  seventh  term  as  Chamber  of 
Commerce  Secretary.  He  is  also  a  mem- 
ber of  the  City  Council. 

His  two  main  hobbies  are  horseback 
riding  and  fishing.  He  and  Mrs.  Slate 
both  have  their  own  saddle  horse.  These 
are  loaded  in  a  trailer  and  taken  into 
the  mountains  as  far  as  the  road  goes. 
They  then  go  on  horseback  for  ten  or 
twelve  miles  where  fishing  is  made  to 
order.  They  are  also  raising  fine  saddle 
horses  for  sale. 

He  is  also  interested  in  athletics  of 
all  forms,  especially  baseball  and  foot- 
ball. 


It  is  not  news  when  guests  absent- 
mindedly  take  home  nearly  full  pack- 
ages of  their  host's  cigarettes,  but  it's 
news  when  any  guest  absent-mindedly 
leaves  a  half-empty  package  behind  him. 


4]                                        [  THE  FOCUS  for  DECEMBER.  1941  ] 
-¥ — ^ 


^ne  C^fPectd    Ljou  ^eeh  .  .  . 

vJROSS  Mounts  get  the  effects  you  seek. 
They  imbue  your  portraiture  with  subtle, 
artistic  overtones — give  them  a  feeling  of 
luxury,  quality  and  dignity,  so  difficult  to 
achieve  in  any  other  way. 

In  the  field  of  Photographic  Mountings 

the  trend  is  increasingly  toward  Gross  de- 
signs. Avail  yourself  now  of  its  many  ad- 
vantages. Deliver  the  best  that  is  possible 
to  obtain — they  need  not  cost  you  more — 
and,  leave  in  your  customers'  homes  a  con- 
stant message  that  your  studio  is  above 
the  average. 


THE  GROSS  PHOTO  SUPPLY  CO. 

MANUFACTURERS       y       TOLEDO,  OHIO 

HiRscH  &  Kaye — Distributors 


[  THE  FOCUS  for  DECEMHKR.   1941  ]                                       [5 
— •=4- 


Friendship 


T  is  the  custom  of  business  men  to  take  an  annual 
inventory  of  their  material  possessions  to  determine,  among  other 
factors,  the  financial  status  of  their  business.  We  like  to  go  further,  to 
see  what  gains  we  have  made  in  friendship,  for  friends  are  more 
precious  than  shelves  laden  with  worldly  goods. 

It  is  with  real  gratitude,  openly  expressed,  that  we  find  at  the  end 
of  1941,  more  names  on  our  ledgers  than  at  any  other  time  in  the  55 
years  of  our  history.  This  business  steadily  has  been  built  up  to  its 
present  size  and  position  by  the  loyal  support  of  many  people,  some  of 
whom  have  had  an  active  account  with  us  for  many,  many  years. 
During  the  life  of  our  firm,  we,  with  our  friends  have  had  a  number 
of  trying  experiences  during  which  friendships,  time  and  time  again, 
have  proved  their  worth.  The  depressions  of  1893,  1897,  1907,  1933, 
the  great  fire  of  1906,  and  three  wars,  are  only  a  few. 

Ours  is  an  employee-owned  business  which  means  that  with  us 
your  friendship  is  acknowledged  and  accepted  with  a  sense  of  appre- 
ciation possible  only  in  a  business  so  organized.  We  hope  we  have 
been  worthy  during  the  past  year,  as  before,  because  conditions  beyond 
our  control  have  at  times  restricted  our  efforts  to  serve  you  in  the 
way  we  would  like.  Please  remember  this  during  the  years  ahead, 
for  while  shortages  of  material  and  drafting  of  our  skilled  employees 
will  create  additional  serious  problems,  our  efforts  to  serve  you  will 
actually  be  greater. 

It  almost  seems  out  of  place  to  wish  you  a  Happy  New  Year  under 
present  conditions.  Overnight  the  treacherous  attack  on  our  island 
neighbors  has  pushed  aside  thoughts  of  happiness  in  the  former  sense, 
to  be  replaced  by  a  sober,  serious-minded  realization  of  a  stupendous 
job  to  be  done  before  happiness  is  again  attainable. 

All  liberty  loving  people  are  under  an  ominous  shadow.  The  way 
is  dark,  tiresome,  and  long,  but  not  too  long,  for  we  can  see  the  light 
of  the  torch  of  liberty  at  the  end  of  the  trail.  We  wish  for  you  good 
health  and  a  serene,  sober  consciousness  of  the  potential  might  of  the 
American  people,  the  ability  to  accept  disaster  and  victory  without 
undue  emotional  upset,  and  the  determination  to  restore  the  world  to 
a  condition  of  peace  and  the  right  of  the  individual  to  live  as  God 
intended  him  to  live.  When  this  condition  has  been  attained  we  will 
be  able  to  wish  you — 

//  HAPPY  NEW  YEAR 

HIRSCH  ic  KAYE 


THE  VERITO 

Diffused  Focus  f.4 


7  FOR 

THE  ARTIST 


•  You  need  this  Wollensak  Verito 


PHOTOGRAPHER 

diffused  focus  f.4.    Its  speed,  convertible  feature 

and  soft  focus  quality  make  it  an  indispensable 
tool.    Gives  any  degree  of  softness  by  controlling  diaphragm. 
Subdued  definition  practically  eliminates  re- 
touching.   Rear    element    alone   is    ideal    for 


portraiture.    Enlargements,  too,  through  ^;^P/' 

the  Verito  become  soft,  beautiful.        POR  THE 

PICTORIALIST 


-^^^h.1^ 


^ 


WOLLENSAK    OPTICAL    COMPANY 


ROCHESTER,  NEW  YORK 


Kl  ^^C^-^ 


ITE     FOR     FREE     BOOK 


[  THE  FOCUS  for  DECEMBER.  1941  ]                                       [7 
4- 

A  (CtiriBtmaa  Mpaaagp 

THE  world  is  steeped  in  war  and  rumors  of  more  war.  Of  the  earth's  six  con- 
tinents, hve  are  utilizing  the  accumulated  discoveries  of  science  to  destroy  men 
and  to  ruin  the  works  of  mankind.  Yet  one  thing  war  cannot  destroy — the  Spirit 
of  Christmas. 

For  Christmas  is  not  just  a  date,  nor  a  day,  nor  a  season.  Christmas  is  the  finer 
elements  in  the  souls  of  men,  expressing  itself  in  sentiments  of  good  will  and  in 
deeds  of  unselfish  kindness.  Christmas  marks  the  high  point  of  each  year,  when 
the  struggle  for  survival  pauses  to  let  our  better  nature  manifest  helpfulness  to 
the  needy,  and  affection  to  our  friends,  and  love  to  those  near  and  dear  to  us. 

Strange,  when  contemplated,  is  the  origin  and  persistent  growth  of  this  festival. 
A  Carpenter  was  crucified;  fishermen  and  publicans  of  His  immediate  following 
sought  to  keep  alive  His  kindly  teachings  by  themselves,  maintaining,  as  best  they 
could,  His  preachment  that  all  men  are  brothers  under  the  fatherhood  of  God. 
Whence  did  they  derive  their  power  to  influence  a  world?  From  wealth?  No; 
they  were  poor.  From  authority?  They  were  humble.  From  the  might  of  the 
sword?  No;  for  they  taught  peace;  their  very  name  for  their  Master  was  Prince 
of  Peace.    Then  whence  their  power? 

The  power  that  they  wielded  they  did  not  create.  Already  it  existed,  in  men 
of  good  will  who  were  groping  towards  eternal  truth.  True,  their  Master  put  His 
precepts  into  words,  so  that  even  the  wicked  and  the  ignorant  might  hear  and 
perchance  understand.  But  the  words  merely  put  into  form  a  pattern  that  good 
hearts  might  follow;  the  good  hearts  already  Hved.   And  they  obeyed. 

Throughout  the  centuries  that  have  passed  since  Golgotha,  that  pattern  has 
survived.  Wars  have  come  and  gone.  Conquerors  have  died  and  been  forgotten. 
Men  of  wealth  have  prospered  and  have  disappeared.  Leaders  of  nations  have 
flaunted  their  brief  authority  and,  dying,  have  sunk  to  insignificance.  But  through 
it  all,  without  clang  of  sword  and  without  treasuries,  the  lessons  spoken  beside  the 
waters  of  Galilee  have  spread  to  the  uttermost  ends  of  the  earth,  and  brought 
under  their  sway,  in  willing  submission,  men  of  all  creeds  and  faiths,  so  they  be 
men  of  good  will. 

We  of  the  human  race  are  not  yet  perfect.  At  times  we  can  be  petty,  and  mean, 
and  selfish,  and  grasping,  and  overly  shrewd,  and  false,  and  unworthy.  We  can 
lie,  and  steal,  and  cheat.  But  these  are  the  stumblings  of  our  moral  infancy  as 
we  strive  to  walk  with  the  maturity  that  is  yet  to  come.  Nineteen  centuries  ago 
the  men  of  good  will  were  few;  today  they  are  more;  tomorrow  they  will  be  many. 
Our  stumbles  do  not  represent  our  true  selves;  no,  our  real  selves  reveal  their 
presence  when,  from  our  stumbles,  w^e  rise  to  tread  again  the  path  which  in  our 
innermost  souls  we  know  leads  to  right. 

Before  there  was  a  Christmas  it  was  spoken,  "They  that  live  by  the  sword  shall 
die  by  the  sword."  It  is  now  as  it  was  then  that  the  true  type  of  mankind  is  found 
among  the  obscure  and  the  peaceful — those  who  do  their  appointed  tasks  with 
fidelity,  and  honor  their  obligations  without  expectation  of  praise. 

They  are  the  ones  who  bring  to  this  sad  old  world  the  ever-living  promise  of 
greater  good  to  come.  They  are  the  ones  in  whose  hearts  is  enshrined  the  spirit 
of  Christmas. 

Would  you  catch  a  glimpse  of  Heaven?  Behold  it  then  in  the  laughter  of 
innocent  children,  in  the  flash  of  gratitude  on  the  wrinkled  face  of  neglected  age, 
in  the  warm  handclasp  of  a  remembered  friend,  in  the  adoring  eyes  of  a  happy 
wife.  These  are  the  joys  that  gold  cannot  buy,  nor  the  rifle  compel,  nor  the  edict 
of  a  dictator  bring  forth. 

Christmas!  It  used  to  be  a  day  of  remembrance  for  a  few.  Now  it  is  a  season  of 
selflessness  for  many. — From  The  Wollensa\  Scope. 


4- 


[  THE  FOCUS  for  DECEMBER.   1941  ] 


Grippit  Goes  to  School 

Schools,  particularly  private  schools, 
use  Grippit  for  a  variety  of  tasks. 

Preparation  of  notebooJ^s:  Grippit  is 
clean  to  use;  makes  clean  pages  without 
wrinkles;  the  resulting  neatness  often 
counts  in  ranking. 

Correcting  manuscript:  Grippit  con- 
tains no  water  to  make  ink  run;  the 
correction  slides  smoothly  into  place;  the 
excess  rubs  off  leaving  the  patch  prac- 
tically undetectable. 

Maying  or  extending  charts:  The  new 
piece,  having  no  wrinkles,  can  be  rolled 
through  a  typewriter;  being  dry,  it  can 
be  written  on  at  once;  being  un- 
shrunken,  all  lines  register  perfectly. 

Kindergarten,  home  economics,  craft 

worJ^,    and   dramatics:    Grippit    sticks 

crepe  paper  and  the  color  doesn't  bleed; 

appliqued  paper  posters  remain  flat  as 

the  backing  sheet;  exhibition  work  goes 

on  windows,  walls  or  blackboards  and 

comes  off  whole  and  clean  later. 

Each 

Tube $0.25 

Brush  Can 35 

Half-Pint  55 

Pint  90 

Quart  1.50 

Gallon   5.00 

Thinner,  Pint 75 

Thinner,  Quart  1.25 

Dispenser   L35 

When  Net  Is  Not  What  It  Says 

Readers  will  recall  that  after  the  ex- 
cise tax  on  sensitized  products  became 
effective,  our  invoices  for  these  prod- 
ucts showed  a  new  and  fractional  dis- 
count. In  order  to  save  time  in  the 
typing  of  invoices  we  have  prepared  and 
now  make  use  of  a  new  schedule  of 
prices  on  film  and  paper,  in  which  all 
reference  to  discounts  is  removed.  All 
prices  on  film  and  paper  in  any  quan- 
tity will  be  billed  at  a  pre-figured  net 
price.  We  hope  to  save  much  time  and 
maintain  consistent  accuracy  by  the  new 
method. 

When  you  fail  to  find  discount,  be 
sure  to  verify  the  list  and  compare  it 
with  your  invoice  before  you  write. 


Miniature  Boom  Spotlight 

For  some  time  photographers  have  en- 
joyed the  use  of  the  Beattie  Boom  light, 
which  is  a  powerful  spotlight,  mounted 
on  the  end  of  a  counterbalanced  boom 
secured  to  a  suitable  stand.  For  those 
who  desire  something  less  expensive,  less 
brilliant,  but  equally  useful,  we  suggest 
the  Miniature  Boom  Spotlight. 

The  outfit  consists  of  the  F-R  spot- 
light which  includes  a  Fresnel  lens, 
finger  tip  focusing  from  a  small  to  a 
large  spotlight  and  200-watt  heat-resist- 
ing lamp  of  longer  life.  The  spotlight 
may  be  used  separately  on  a  tripod  and 
sells  for  $13.35. 

For  $10.65  additional,  we  will  supply 
the  F-R  Boom  Stand,  which  is  flexible 
in  its  adjustments  so  that  the  light  may 
be  secured  to  any  position  at  which  it 
may  be  wanted.  The  spotlight  can  then 
be  used  at  any  point  from  the  floor  to 
a  height  of  10  feet. 

The  Boom  Stand  consists  of  a  folding 
cast  iron  base,  a  vertical  section  which 
extends  to  a  7-foot  height  and  a  hori- 
zontal section  lYi  feet  long.  This  section 
is  counterbalanced  at  one  end  by  a 
weight  which  will  balance  the  utility  of 
the  spotlight.  The  equipment  is  quite 
portable. 

If  you  have  wanted  a  Boom  Stand  for 
sometime,  we  suggest  you  order  an  F-R 
Spotlight  with  Boom  Stand.  Order  to- 
day from  HiRscH  &  Kaye  and  we  will 
promptly  fill  your  order. 


Studio  Wanted 

Will  consider  an  established  Portrait 
studio  or  will  accept  employment  with 
a  view  to  purchase  if  business  proves 
dependable. 

H.  G.  Frederick,  Fort  Bragg,  Calif. 


David  Du  Pertuis  of  Merced  has  just 
obtained  his  pilot's  license  as  a  private 
aviator.  This  is  a  real  accomplishment 
at  the  age  of  56  and  is  an  indication  of 
his  receptive  attitude  to  modern  con- 
ditions. 


[  THE  FOCUS  for  DECEMBER,  1941  } 


[9 


-^ 


New  Wabash  Infra-Red  Heat  Lamp  for 

Darkroom  Use 

(See  front  page) 

BOTTLED  ruby  heat  in  the  form  of  a  new  infra-red  ruby  drying  bulb  has  just  been 
announced  by  the  Wabash  Photolamp  Corp.  The  new  ruby  heat  bulb  has 
its  color  pigmented  into  the  glass  while  it  is  still  in  its  molten  state.  Designed  for 
studio  and  darkroom  use  where  speed  in  drying  is  essential,  it  generates  a  flood  of 
infra-red  rays  that  are  converted  into  a  deeply  penetrating  heat  as  soon  as  they 
strike  film  or  paper.  Their  action  is  to  penetrate  deep  into  the  surface  of  the  film 
to  start  the  drying  process  from  the  inside  out.  For  darkroom  use,  the  ruby  glass 
permits  the  worker  to  turn  from  the  relative  darkness  of  safelight  illumination  to 
the  faint  ruby  illumination  given  by  the  new  infra-red  bulb,  without  eyestrain  or 
shock  to  optic  nerves. 

Among  the  uses  suggested  for  the  new  Ruby  Heat 
Lamp  is  its  application  for  speeding  up  the  drying  of 
ferrotyped  prints  or  prints  drying  on  blotters  or  stretched 
cloth  drying  frames,  and  the  quick  drying  of  single  films 
or  strips  of  roll  film.  During  the  cold  months,  when  low 
temperature  solutions  are  the  bane  of  the  amateur  worker, 
the  new  bulb  should  simplify  rapid  heating  of  processing 
solutions  in  the  darkroom,  and  the  quick  drying  of  roll 
film  tank  reels,  tanks,  accessories,  wet  darkroom  towels, 
etc.  Many  other  uses  should  suggest  themselves  to  the 
practical  darkroom  and  studio  worker.  The  new  bulb  will 
be  made  in  the  one  250-watt  size,  in  the  PS30  natural  ruby 
glass,  will  have  a  burning  life  of  6,000  hours,  and  will 
list  at  $2.00  each. 


Price  Reductions 

Welcome  news  to  flash  photographers  are  the  new  list  price  reductions  in  the 
Wabash  Superflash  line  recently  announced.  Most  important  reduction  is  the  new 
11^  list  price  of  the  midget  bayonet  base  Press  25,  dropped  from  15^.  This  teams 
the  midget  bulb  with  the  smallest  standard  size  flash  bulb,  the  No.  0,  as  two  11^ 
flash  bulbs  that  have  power  and  punch  to  cover  almost  95  per  cent  of  the  average 
amateur  picture-taking  requirements.  The  reduction  is  made  possible  by  the 
widespread  popularity  of  the  midget  Press  25  and  increased  facilities  for  mass 
production.   Also  reduced  is  the  Blackout  Superflash  from  60^  to  50^  list. 

A  new  Wabash  Exposure  Bulletin  brought  up-to-date  as  of  October  1,  lists  all 
of  the  new  Wabash  flash  and  flood  bulbs  for  color,  the  new  Blackout  Superflash, 
and  all  other  Wabash  photolamps.  Complete  exposure  data  on  their  use  with  all 
available  films  for  black  and  white  and  color  flash  photography,  are  included.  The 
new  Bulletin  No.  740P  can  be  obtained  from  Hirsch  &  Kaye. 


10  ]                                      [  THE  FOCUS  for  DECEMBER,  1941  ] 
-¥ — ^ 


DATA   BOOKS 

npo  THE  growing  list  of  Kodak  Data  Books  and  Kodaguides,  which  have  proven 
-■-  of  so  great  value  both  to  amateur  and  professional  photographers,  the  Eastman 
Kodak  Company  today  announced  two  notable  additions:  the  Kodak  Data  Book 
of  Formulas  and  Processing,  and  the  Kodak  Densiguide. 

Covering,  for  the  first  time  in  one  volume,  not  only  all  the  Kodak  Formulas 
but  also  the  "why"  and  "how"  of  developing  and  printing,  the  new  data  book  is 
one  of  the  most  practical  publications  of  its  type  ever  issued.  Yet,  in  accordance 
with  the  general  policy  for  Kodak  Data  Books,  it  is  priced  at  the  nominal  sum 
of  25  cents  per  copy. 

To  fulfill  its  dual  purpose,  the  Kodak  Data  Book  of  Formulas  and  Processing 
is  divided  into  two  sections.  Part  One  describes  the  properties  of  the  various 
solutions  and  gives  detailed  manipulative  technique  for  all  processing  operations— 
so  there  will  be  no  misunderstandings  or  blind  alleys  when  it  comes  to  the  use  of 
Kodak  materials  or  formulas.  The  second  part  is  an  extensive  Kodak  Formulary 
designed  to  meet  all  requirements  in  still  photography.  Both  sections  are  indexed 
for  rapid  reference,  and  a  formula  conversion  calculator  is  included  for  the  con- 
venience of  photographers  who  want  to  make  larger  or  smaller  total  quantities  of 
solution  than  given  in  the  formula. 

The  completeness  of  this  book  may  be  gathered  from  a  glimpse  at  its  chapters. 
It  includes  comprehensive  data  on  Processing  Principles,  How  the  Developer  Works, 
Composition  of  the  Developer,  Factors  Affecting  Development,  Replenishers, 
Factors  Affecting  Graininess,  Acid  Rinse  Baths,  Action  of  the  Fixing  Bath, 
Necessity  for  Washing,  Print  Permanence  and  even  a  word  of  caution  regarding 
safelights.  In  addition  the  field  of  practical  development  and  processing  is  dealt 
with  in  detail,  including  such  subjects  as  Tank  and  Tray  Development  of  Roll, 
Pack  and  Sheet  Film,  Drying  Films  and  Plates,  Time-Temperature  Development 
Charts,  and  Rapid  Film  Processing. 

Tables  of  development  recommendations  for  Kodak  Films,  Plates  and  Papers, 
a  list  of  Kodak  Chemical  preparations,  and  a  very  useful  table  of  the  Keeping 
Properties  and  Useful  Life  of  Solutions,  are  included  in  addition  to  full  data  on  the 
famous  Kodak  Formulas. 

The  Kodak  Densiguide,  which  has  also  just  been  issued  by  the  company  is 
a  compact  calculator  which  provides  a  simple  and  inexpensive  method  for  estimating 
gray  scale  densities  on  suitably  prepared  negatives.  It  is  especially  useful  in  making 
color  separation  negatives  and  color  prints.  When  used  in  accordance  with  its 
directions  the  density  readings  thus  obtained  can  be  used  in  the  control  of  processing 
conditions,  to  indicate  approximate  printing  time  in  color  printing,  and  to  indicate 
the  balance  of  color  separation  negatives.   The  Kodak  Densiguide  is  priced  at  $1. 

(Continued  on  Page  14) 


[THE  FOCUS  for  r)ECP:MBKR.  1941  ] 


[11 


How  Soon  Can  I  Get . . . 

We  hear  this  many  times  a  day  and 
always  we  are  willing  to  comply  with 
any  request  to  write  to  any  manufac- 
turer as  to  when  any  article  may  be 
available  for  delivery.  This  type  of 
letter  is  now  becoming  a  greater  part 
of  our  total  correspondence  and  we 
notice  that  invariably  the  reply  to  our 
letter  is  the  same. 

Our  readers  are  reminded  that  we  are 
trying  to  transact  business  under  condi- 
tions which  are  quite  new  in  this  coun- 
try. Ten  years  ago  we  went  through 
an  experience  that  might  be  likened  to 
what  is  immediately  ahead  but  still 
quite  different.  During  the  depression 
there  was  a  shortage  of  finished  products 
because  of  inability  of  people  to  buy 
them.  Today  and  tomorrow  people  will 
have  the  money  and  the  desire  to  buy 
but  no  products  will  be  available  for 
reasons  that  are  well  known.  In  prac- 
tically every  instance  where  we  have 
sent  a  letter  of  inquiry  as  to  when  a 
given  article  will  be  available,  we  are 
told  that  the  number  of  orders  already 
on  the  books  will  absorb  all  the  finished 
products  which  may  be  assembled  and 
released  for  as  much  as  the  coming 
year. 

The  purpose  of  this  article  is  to  make 
clear  that  as  long  as  this  condition  con- 
tinues, very  few  articles  will  be  avail- 
able for  stock.  The  only  way  in  which 
we  can  insure  delivery  of  what  you 
want  is  to  place  a  definite  order  and 


therefore  obtain  a  miniature  form  of 
priority  on  future  deliveries  from  the 
factory. 

Plastic  Reels 

It  is  a  real  pleasure  to  announce  that 
the  shortage  of  motion  picture  film  reels 
of  metal  has  been  overcome  by  the  ar- 
rival of  our  first  shipment  of  plastic 
reels. 

They  are  extremely  lightweight,  un- 
breakable, and  enjoy  the  special  advan- 
tage that  they  cannot  be  bent  in  a  way 
that  will  bind  the  film,  so  often  charac- 
teristic of  metal  reels.  They  are  so  de- 
signed that  it  is  not  necessary  to  insert 
the  end  of  the  film  in  a  slot  while  thread- 
ing but  three  slots  are  provided  for  those 
who  prefer  this  method. 

The  reels  are  transparent  and  very 
attractive  in  appearance.  We  have  them 
in  200  ft.  size  at  40^  list  and  300  ft. 
size  at  50^  list.  Camera  shop  owners 
will  welcome  this  announcement. 

Position  Wanted 

Gentleman  would  like  to  hear  from 
studio  who  would  appreciate  services  of 
professional  all  around  photographer. 
Not  particularly  interested  in  large  sal- 
ary, but  rather  genteel  association  where 
salesmanship  and  workmanship  will 
help. 

Address  A.  V.  Morell,  Rear  408  So. 
6th  Street,  Grants  Pass,  Oregon. 


LAMP  PRICES 


Retail  prices  of  three  G-E  midget  Mazda  photoflash  lamps  were,  in  effect, 
reduced  from  13  cents  each  to  11  cents  each.  These  flash  bulbs  are  the  G-E  Mazda 
"mighty  midget"  synchro-press  No.  5,  SM  "speed  midget,"  and  the  No.  11. 

The  new  15  per  cent  reduction,  the  G-E  Lamp  Department  announcement  from 
Nela  Park  states,  applies  to  purchases  of  not  less  than  one  carton  of  six  midget 
lamps.  Federal  excise  tax  is  included  in  the  new  list  price  of  66  cents  per  carton. 

This  "price  reduction,"  it  was  explained,  is  made  possible  by  a  revision  of  G-E 
photolamp  department's  sales  plan  and  a  constantly  growing  demand  by  the  public 
for  the  three  most  popular  G-E  Mazda  photoflash  lamps. 


-^ 


12] 


[  THE  FOCUS  for  DECEMBER.  1941  ] 


NECA-FILES 

For  safe  storage  of  film  negatives.  Practical  in  design,  nicely  finished.  Dealers 
and  users  tell  us  the  NEGA-FILE  line  is  the  most  attractive  line  of  storage  facilities 
ever  offered. 


"De  Luxe" 
Nega-File  for  Slides 

The  "De  Luxe"  Nega-File  for  slides  is 
manufactured  to  last  a  lifetime.  Of  beau- 
tiful quarter-sawed  sycamore,  excellent 
workmanship,  sealed  throughout  and  var- 
nished in  natural  wood  finish,  it  is  truly 
the  most  beautiful  slide  file  on  the  market. 

It  has  a  capacity  of  100  slides,  either 
plain  or  mounted,  in  glass  or  metal.  Index 
provides  easy  access  to  desired  slide 
quickly.  Divided  into  sections  of  25,  it 
becomes  readily  adaptable  for  use  with 
projectors  and  ready  mount  changers. 

Compact.  A  distinctive  piece  of  photo- 
graphic equipment. 

Complete,  with  Index,  $4.00 


"Midget" 
Nega-File  for  Slides 

The  "Midget"  Nega-File  for  Slides  is  a 
handy,  sturdy  and  attractive  File  which 
can  be  carried  in  a  coat  pocket.  It  is  well 
made  of  quarter-sawed  sycamore  through- 
out and  varnished  in  natural  wood  finish. 

Divided  into  six  sections  with  three  re- 
movable partitions,  it  provides  for  con- 
venient grouping  by  subjects. 

Capacity  of  140  ready  mount  sHdes  or 
seventy  mounted  slides. 

Price,  each,  $1.00 


Nega-File  for  Kodaslides 

This  attractive  maroon  colored  simu- 
lated leather  Nega-File  is  offered  as  a 
practical  and  inexpensive  method  of  stor- 
ing and  filing  Kodaslides.  The  File  is 
divided  into  three  compartments,  each  with 
a  capacity  of  approximately  60  regular 
Kodachrome  slides,  which  permit  the 
grouping  of  slides  by  subjects.  Handy  and 
compact. 

Price,  including  outside  tete  box, 
complete,  $0.50 

($0.60  postpaid) 


No.  350  Nega-File 

Designed  to  file  100  complete  rolls  of 
35  mm.  negatives  or  3,600  exposures.  Can 
also  be  used  for  contact  prints.  Equipped 
with  an  Index,  Visible  Numerical  Guides 
numbered  10-100  and  100  complete  Nega- 
Tubes.  The  File  itself  is  made  of  quarter- 
sawed  cycamore,  ^-inch  in  thickness  with 
dovetailed  corners  and  beveled  top.  Lid, 
attached  with  two  brass  hinges,  remains 
upright  with  use  of  lid-stay. 

Beautifully  finished  in  natural  color. 
Built  to  last  a  lifetime.  The  finest  33  mm. 
File  on  the  market. 

Each,  complete,  $6.75 


"Master" 
Nega-Files  for  Slides 

The  "Master"  Nega-File  for  Slides  com- 
bines both  beauty  and  utility.  It  has  a 
capacity  of  approximately  650  Ready 
Mount  Slides  or  250  Mounted  Slides. 
Separators,  which  fit  in  slots,  also  serve  as 
subject  cards  permitting  easy  classification 
of  slides ;  the  separators,  being  removable, 
allow  various  amounts  of  space  for  differ- 
ent subjects,  and  are  coated  to  take  ink 
readily. 

This  Nega-File  is  manufactured  of  beau- 
tiful quarter-sawed  sycamore  throughout 
and  is  varnished  in  natural  wood  finish. 
The  bottom  has  a  felt  covering  and  the 
lid  is  a  flanged  arrangement  for  dust- 
proofing.  The  "Master"  Nega-File  is  prac- 
tical, economical  and  distinctive. 

Connplete,  only  $2.95 


Nega-Tubes 


The  Nega-Tube  provides  for  the  filing 
of  a  complete  roll  of  35  mm.  negatives.  It 
contains  six  glassine  envelopes,  each  with 
a  capacity  of  six  exposures.  The  outside 
container  itself  is  a  heavy  goldenrod  stock 
of  long  wearing  quality,  open  end  and 
thumb  cut.    Also  printed  for  number. 

Each,  connplete,  5^ 


-^ 


[  THE  FOCUS   tor  DECEMBER.   1941  ] 


[13 


NECA-FILES 

Each  Nega-File  described  on  this  page  is  equipped  with  100  glassine  Envelopes 
which,  with  the  exception  of  Envelopes  for  Nega-Files  Nos.  22  and  35,  are  printed 
for  Number,  Name,  Film,  Stop,  Filter,  Exposure,  Camera  and  Developer,  and  are 
also  thumb  cut. 

Each  Nega-File  is  also  equipped  with  an  Index,  providing  for  the  filing  of 
negatives  by  subjects,  and  ten  numerical  Index  Guides  printed  from  10-100. 

The  "De  Luxe"  Model  is  manufactured  of  quarter-sawed  sycamore  throughout 
and  varnished  in  natural  wood  finish.  The  regular  models  are  made  from  heavy 
chip-board  with  a  heavy  maroon-colored  paper  on  the  exterior  that  will  not  easily 
soil  and  lined  throughout  with  book-lined  paper. 

Refills  consist  of  100  Nega-File  Envelopes,  an  Index  and  Guides  printed  110-200 
which,  in  the  case  of  Nega-Files  Nos.  16,  22,  35,  45  and  57,  complete  the  capacity  of 
the  Nega-File.  Nos.  20  and  24  have  a  capacity  of  400  and  600  negatives  respectively. 
Nega-File  Envelopes  are  also  available  in  packs  of  100. 

Fihn  Xos.                                          file  Xo.  List  Price  Refills      Envelopes 

35  mm.,  828  and  127 "35"  $1.45  $1.05  $0.85 

120,  520-214x314  negs "20"  1.45  .95  .85 

120,  620-2^x21/4  negs "24"  1.50  .95  .85 

620— strips  of  3-2%  sqs.  or  4-2^x15/^ "ir  1.75  1.30  1.05 

116,  616,  130,  118.  124,  541,  518,  122 "16"  1.60  1.05  .90 

523  and  4x5  cut  film "45"  1.75  1.35  1.05 

5x7  cut  film "57"  2.10  .     1.65  1.35 

"De  Luxe"  models  are  available  in  all  of  the  above  sizes  at  an  additional  cost 
of  $1.00  to  the  above  list  prices. 

Dealers  and  photo  finishers  are  urged  to  investigate  the  Nega-File  line,  and 
add  it  to  their  stock  as  a  service  to  their  customers  and  increased  sale  of  still 
obtainable  merchandise.    Illustrated  catalog  sent  on  request. 


Veteran   Reedley  Photographer 
Dies 

August  Nelson,  a  Reedley  photog- 
rapher for  the  last  twenty-two  years,  died 
in  the  Reedley  Hospital,  November  26, 
following  a  brief  illness. 

Mr.  Nelson  had  been  engaged  in  pro- 
fessional photography  fifty-three  years 
and  was  one  of  the  oldest  professionals 
on  the  Pacific  Coast. 

A  native  of  Sweden,  he  arrived  in  the 
United  States  with  his  parents  at  the 
age  of  three  months  and  spent  the  first 
fifty  years  of  his  life  in  Minnesota.  He 
came  to  Reedley  in  1919. 

Mr.  Nelson's  wife  preceded  him  in 
death  in  1906.  Surviving  him  are  a  son, 
Arthur  Nelson,  two  grandchildren, 
Velma  and  Wesley  Nelson,  three  sisters 
and  three  brothers. 


Revised  Quotation  on 
Mountings 

The  announcement  made  in  The 
Focus  for  October  is  now  revised  and 
we  offer  discount  of  15  per  cent  on  orders 
for  1,000  mountings  of  one  style.  Within 
the  given  style  you  may  assort  the  order 
as  to  size.  Additional  mountings  ordered 
in  excess  of  1,000  are  likewise  entitled 
to  discount. 

While  the  sizes  within  a  given  style 
may  be  assorted,  to  earn  the  discount, 
we  do  not  mean  that  the  discount  will 
apply  to  an  order  for  1,000  assorted 
mountings.  It  applies  to  1,000  of  a  given 
style. 

The  usual  charge  for  embossing  serv- 
ice will  apply. 


14  ]  [  THE  FOCUS  for  DECEMBER,  1941  ] 


-H- 


DATA  BOOKS 

(Continued  from  Page  10) 

Picture  takers  who  make  their  own  prints  and  enlargements  will  be  interested  in 
the  new  informative  six-page  folder,  "Kodak  Photographic  Papers,"  which  is 
shortly  to  be  distributed  free  of  charge  through  photographic  dealers.  Explaining 
the  various  characteristics  and  uses  of  the  following  Kodak  Papers  of  special  interest 
and  importance  to  amateurs — Velox,  Azo,  Ad-Type,  Vitava,  Athena,  Kodabromide, 
Vitava  Opal,  Vitava  Projection,  and  Kodalure.  A  chart  of  Developing  Recommen- 
dations for  each  paper  is  included, 

*       *       * 

To  meet  the  growing  demands  of  flash  photography  and  increase  the  scope  of 
the  Kodak  Senior  Synchronizer,  Speedgun  Model  E,  the  Eastman  Kodak  Company 
today  announced  an  Extension  Flash  Holder  for  use  with  that  unit.  The  new 
Extension  Flash  Holder  is  equipped  with  an  insulated  rubber  cord  which  allows 
the  photographer  to  place  a  light  source  for  backlighting,  sidelighting,  etc.,  at 
distances  up  to  20  feet  from  the  camera. 

Similar  in  appearance  to  the  battery  case  of  the  Kodak  Senior  Synchronizer, 
the  battery  case  of  the  Extension  Flash  Holder  is  equipped  with  a  ball  joint  and  a 
clamping  bracket  having  rubber  pads  for  clamping  onto  a  chair,  table,  or  any 
convenient  post.  Since  the  flash  bulbs  and  the  camera  shutter  may  be  operated 
from  the  release  of  either  the  Synchronizer  or  Extension  Flash  Holder,  the  user  has 
a  remote  control  system  if  desired.   The  price  of  the  new  unit  is  $14.55. 


WATSON  LITE-BEAM  FOCUSER 

Not  just  a  range-finder!    The  Lite-Beam  Focuser  is  a  duplicate  lens  which 

actually  focuses  the  camera  lens  under  the  finest  or  poorest  lighting  conditions. 

For  314x4^4  and  4x5  Speed  Graphics  using  5"  (127  m  'm),  5V^"  (13.5  c  m)  5^/^" 

lenses. 

Check  These  Features: 

A  combination  of  a  rangefinder  and  Magnifying    eye-piece    gives    micro- 
Lite-Beam  operating  in  any  light  con-  scopic  focus  on  ground  glass, 
ditions.  Easily    operated    by    professional    or 

Speeds  operation  of  Graphic  5  times.  amateur.    Installation  and  adjustments 

Lite-Beam  enables  user  to  find  center  very  simple.    Standard  batteries,  bulbs 

of  focal  field   without  using  the  view  used, 

finder.  Small,  compact,  lightweight,  durable. 

Throws  strong  beam  due  to  perfect  Matches  Graphic  finish, 

correction  in  lens,  optically  ground  and  Designed,  built  and  manufactured  by 

front  surfaced  mirror.  a  former  press  photographer. 

$27.50  list 
Magnifying  Eye-Piece,  $L95 


-f- 


[THE  FOCUS  for  DFXEMBER.  1941  ] [\^ 

1942  Film  Business  Depends  On  You 

Tt  is  probably  a  matter  of  general  knowledge  that  the  manufacturer  of  roll  film 
-*-  have  been  buying  empty  spools.  At  first  this  was  an  act  prompted  by  delay  in 
receiving  metals  necessary  for  the  manufacture  of  new  spools.  The  situation  has 
since  become  much  more  serious. 

It  is  now  certain  that  the  number  of  rolls  of  film  which  will  be  sold  in  1942 
and  thereafter  for  possibly  several  years,  will  be  determined  by  the  exact  number 
of  spools  returned  to  their  respective  manufacturers.  If  photo  finishers  and 
photographers  fail  to  realize  the  seriousness  of  this  situation  there  will  be  very 
little  finishing  for  the  duration  of  the  war.  At  a  time  when  sales  volume  will 
drop  because  of  a  scarcity  of  cameras,  enlargers,  and  so-called  capital  goods,  a 
simultaneous  falling  off  in  volume  of  service  income  will  be  disastrous  to  the 
industry  and  to  the  individual.  Every  empty  spool  returned  to  the  manufacturer 
means  another  roll  of  film  available  for  sale,  finishing,  and  enlarging. 

The  original  minimum  rate  shipment  was  placed  at  100  pounds.  So  serious 
is  the  situation  today  that  this  has  been  reduced  to  only  25  pounds. 

We  recognize  that  the  bulk  of  the  nation's  photo  finishing  is  still  done  in 
numerous  individual  plants,  a  number  of  which  may  not  be  able  to  accumulate 
25  pounds  in  empty  spools.  The  situation  is  of  sufficient  importance  to  prompt  us 
to  suggest  that  photographers  in  a  community  or  county  group  together  and  select 
one  of  their  number  to  act  as  a  clearing  house  for  the  assembly  and  shipment  of 
minimum  shipments  of  25  pounds.  The  cash  proceeds  may  either  be  divided 
among  the  contributors  on  the  basis  of  their  contribution,  or  if  the  collecting  is 
done  through  an  officer  of  one  of  the  associations,  the  proceeds  can  then  be  turned 
into  the  treasury  to  strengthen  the  organization. 

Here  are  the  shipping  instructions  and  if  additional  labels  are  wanted,  we  will 
gladly  supply  them: 

METHOD  OF  RETURN  AND  ALLOWANCE 

Allowance  on  Basis  of 

Kodak  Roll  Film  Spools - |  5.00  per  thousand 

Kodak  Film  Pack  Cases. —. -— —  25.00  per  thousand 

Retorts  with  Spools  for  No.  135  Kodak  Film 20.00  per  thousand 

Aluminum  containers  for  No.  135  Kodak  Film  Retorts 10.00  per  thousand 

Minimum  shipping  weight  must  be  25  pounds.  Shipments  weighing  25  to  40 
pounds  should  be  sent  parcel  post.  Over  40  pounds  send  by  freight  collect  (don't 
forget  the  freight  company  will  pick  up  at  your  door  at  no  expense).  We  pay 
transportation;  you  will  be  credited  with  parcel  post  charges.  Outside  of  each 
package  should  show  statement  of  contents.  (Minimum  weight  of  25  pounds 
can  include  less  than  1,000  units.) 

Address  all  returns  (of  Eastman  spools  only)  Eastman  Kodak  Company,  Kodak 
Park,  Building  64,  Rochester,  New  York. 


16 


THE  FOCUS   -"  -  DECEN[BER. 


''Sussman  Mounts  Are  Paramnunt" 

Jisdvln,  ^jOAeL 

Creation  Coated  Duplex  Cover  and  Insert  Stock — Serrated  Edge  Underlay — Slip-In  Style — 

Gray   and    Neutral    Shades 

Strikingly  modern  in  stock  and  design,  most  attractively 
framing  photographs,  apdy  describes  the  Kelvm  easel.  In 
oversized  dimensions  throughout  all  the  sizes  in  which  it 
is  made,  it  is  a  stvle  which  once  seen,  will  demand  instant 
attention  and  produce  customer  demand  for  additional 
pictures. 

Kelsey  is  the  Kelvin  Style  in  2-piece  Grey  only 

List  Price 


i 


Print  Size                          Outside  Size 

per  100 

3x4                                4V4X  6% 

s  6.75 

3x5                               Sfsx  7?'8 

8.50 

4x6                               b'jx  9 

10.00 

5x7                                J'/sxlOf/a 

11.50 

8x10                            10     xUVi 

19.50 

10x8                    nVzxn 

20.00 

KELSEY 

3x4                                4  •■a\  0  '4 

S  5.00 

3x5                               5'/iX  7>8 

6.25 

4x6                               6'/8X  9 

8.00 

5x7                               7y8xl0'8 

9.00 

Boxed  in  lOO's  in  3x4  size — Boxed  in 

50-s, 

5x5,  4x6  and 

5x7— Boxed  in  25's,  SxlO  and  10x8. 
Sample  on  receipt  of  List  Price 


JalcotL  JcIdsitL 


Crash  Patterned  White  Rag  Stock — Slip-In  Style — Deckled  Cover  and   Insert 
This  folder  gives  an  impression  of  greater  worth  than  the  modest  prices  would  indicate.  A  pleasing 
shaded  tint  in  a  double  plate  sink,  on  the  msert  around  the  openmg,  lends  an  artistic  appearance  to  your 

portraits. 


Price 

Size 

Outside  Size 

per  100 

3     X  4 

5x7 

S  6.25 

3     X  5 

5K2X  8 

^.25 

4x6 

7     xlOi 

10.00 

5     X  7 

8   xiiy* 

11.00 

7x5  Group 

9%x  854 

11.50 

6K2X    %Vz 

9^/4x12^2 

13.75 

8     xlO 

10^4x14 

16.00 

10     X  8  Group 

13     xll>; 

16.00 

Boxed  La  lOO's,  3x4,  3x5,  4x6,  5x7 
Boxed  in  50's — All  larger  sizes 

Samples  on  receipt  of  List  Price 


Manufactured  by  A.  SUSSMAN  &  CO.,  Philadelphia 

HIRSCH  &  KAYE 

Distributors 


-^ 


[  THE  FOCUS  for  DECEMBKR,  1941  ] 


[17 


-4- 


a 


Sussman  Mounts  Are  Paramount'' 


JahnaqiL  J'oidjihA, 


BeauMcoat  Duplex  Cover  Stock  White  or  Buff  Antique  Stock  Insert 

Buff  or  White  Shades  Deckle-Edge  Cover 


Slip-In  Style 


The  outer  surface  of  the  cover  is  coated  in  a  new  fashion,  the  inside  surface  being  rough  antique  to 
correspond  with  the  antique  insert  stock.  A  platinum  ink  design  on  the  cover  enhances  its  attractiveness. 
The  insert  design,  a  double  line  effect,  pleasingly  frames  your  portraits.  The  insert  design  also  features 
a  plate  sinking  to  lend  it  further  distinction. 


Price 

Print  Size 

Outside  Size 

per  loo 

3x4 

5     X  7 

$  6.75 

*3     X  5 

SYzx  8 

7.75 

*4     X  6 

eVzx  9% 

9.50 

*5     X  7 

7'AxlO 

11.00 

7x5  Group 

9Ysx  S% 

11.50 

6'/2X    8'/2 

9'/4xl2'/z 

14.25 

8     xlO 

10^4x14 

16.75 

10     X  8  Group 

13     xUXs 

16.75 

■In  stock.   Other  sizes  to  order. 

Boxed  in  lOO's — 3x4,  3x5  and  4x6 
50's  all  other  sizes. 


J^ahqD  [oAsdA. 


Silver  and  Black  Design         Grey  Shade  Only 
Slip-In  Style 


Coated    Duplex   Cover   Stock,    Coated    Insert    Stock 
Serrated  Edge  Underlay 


A  distinctive  easel  in  modern  design,  typical  of  Sussman  leader- 
ship in  the  Mounting  field.  It's  moderately  priced  and  the  sizes 
will  take  care  of  all  principal  requirements  for  the  easel  style. 

Price 
Print  Size  Outside  Size  per  loo 

3x4                                   4'/4X  6%  $  7.00 

*3     X  5                                   4Xx  6%  7.00 

*4     x  6                                   5%x  S'/s  9.00 

*5     X  7                                   dV^x  9Yz  10.25 

7x5  Group                       8%x  7X8  12.50 

eVzx  SYz                               9Yzx\V/z  16.50 

8     xlO  10     xl3'/2  19.50 

10     X  8  Group  12^2x11  20.00 


*/n  stock.   Other  sizes  to  order. 

Boxed  in  lOO's — 3x4  and  3x5 

Boxed  in  50's — 4x6,  5x7  and  7x5  gr. 

Boxed  in  25's— 6/2x8 '/2,  8x10  and  10x8  gr. 


Manufactured  by  A.  SUSSMAN  &  CO.,  Philadelphia 


HIRSCH  &  KAYE 


Distributors 


18] 


[  THE  FOCUS  for  DECEMBER,  1941  } 


-h 


PRACTICAL  SUGGESTIONS 

FOR  THE  GRAPHIC  ARTS  WORKER 


Stripping  Film  Gelatin  Solution 

A  solution  to  aid  adhesion.  Fill  a 
32-ounce  bottle  half  full  of  water.  Add 
Vi  ounce  granulated  gelatin  (stir  while 
adding),  and  2  ounces  28  per  cent  acetic 
acid.  Add  enough  cold  water  to  fill  the 
bottle. 

Making  Reverse  Prints  on  Metal 

Make  the  print  with  halftone  enamel. 
Develop  in  the  regular  way.  Then  flow 
with  cold-top,  whirl  in  the  usual  way, 
and  expose  to  light,  giving  the  usual 
time  for  printing.  Develop  the  cold-top 
as  an  ordinary  cold-top  print.  Wash  this 
print  under  water.  Then  dry  the  print, 
and  place  it  in  an  acetic  acid  stripping 
bath  to  lift  the  halftone  enamel.  De- 
velop with  cotton.  Dry  and  proceed 
with  etching. 

Metal  Sensitizers 

Many  inquiries  are  received  for  metal 
plates  already  sensitized  for  photo- 
engraving, offset,  and  other  purposes. 
We  are  also  asked  to  put  on  metal  vari- 
ous emulsions  which  are  now  used  for 
films  and  papers.  However,  sensitive 
emulsions  commonly  used  in  photog- 
raphy contain  metallic  salts  and,  natur- 
ally, their  application  to  a  metal  surface 
of  any  kind  changes  their  chemical 
structure,  so  that  they  are  not  suitable 
for  use  in  this  manner. 

Metals  are  usually  sensitized  with 
bichromated  glue,  albumen,  gelatin,  or 
shellac.  Ammonium  bichromate  or  po- 
tassium bichromate  (also  referred  to  as 
"dichromate")  is  used  in  the  process. 
As  soon  as  a  piece  of  metal  is  coated 
with  a  bichromate  solution  and  dried,  a 
chemical  reaction  sets  in.  Even  in  the 
dark  this  action  will,  if  given  sufficient 
time,  have  the  same  effect  as  exposure 
to  light,  and  in  24  hours  the  plate  is 
usually  completely  fogged.  It  is  there- 
fore necessary  to  use  coated  metal  plates 
as  soon  as  the  sensitizer  is  dry. 


Copper  Sensitizer 

The  etching  of  copper  for  printing 
purposes  is  an  art  comparable  to  oil  or 
water-color  painting.  It  requires  skill, 
diligence,  and  patience.  Very  little  in- 
formation on  the  subject  is  available  in 
any  one  place,  but  the  serious  worker 
can  gain  the  necessary  knowledge  from 
various  sources.  The  following  is  a 
common  formula  for  sensitizing  the 
copper  plate: 

Avoirdupois       Metric 

Photoengravers' 

Glue 12  ounces     360.0  grams 

Ammonium 

Bichromate  .-.-  1^  ounces  52.5  grams 
Dried  Egg 

Albumen ^4  ounce  7.5  grams 

Water  to  make....     Z2  ounces         1     liter 

Dissolve  the  bichromate  in  8  ounces 
(250  cc.)  of  the  water,  and  the  albumen 
in  4  ounces  (125  cc).  Filter  the  albumen 
solution.  Mix  the  glue  with  the  remain- 
ing 20  ounces  (625  cc.)  of  water  and 
add,  successively,  the  albumen  and  bi- 
chromate solutions,  stirring  very  thor- 
oughly to  insure  complete  mixing.  If 
desired,  2  ounces  (60  grams)  of  "Albu- 
sol"  may  be  substituted  for  the  Y^  ounce 
(7.5  grams)  of  dried  albumen  in  the 
above  formula.  The  film  on  the  metal 
should  be  a  thin  one,  but  not  so  thin 
as  to  show  interference  colors.  There- 
fore, it  may  be  advisable  to  add  more 
or  less  water,  according  to  the  film  ob- 
tained under  the  conditions  of  whirling. 

Zinc  Sensitizer 

Line  work  on  zinc  is  usually  printed 
with  bichromated  albumen.  The  follow- 
ing is  a  satisfactory  formula: 

Avoirdupois      Metric 
Albumen  (white 

of  tgg)  2  ounces 

(fluid)       64.0  cc. 
Photoengravers' 

Glue 5^  ounce        15.0  grams 

Ammonium 

Bichromate  ....  jounce  15.0  grams 
Water  to  make....     32  ounces         1     liter 

(Continued  on  Page  19) 


[  THE  FOCUS  for  DECEMBER,  1941  ] 


[19 


GRAPHIC  ARTS 

(Continued  from  Page  18) 
A  tew  drops  of  concentrated  ammonia 
(28  per  cent)  may  be  added.  Dried, 
powdered  ^gg  albumen  or  prepared 
liquid  albumen  may  be  used  in  place  of 
the  fresh  albumen. 

After  exposure  the  print  is  rolled  up 
with  the  thinnest  possible  coating  of 
photo-transfer  ink,  and  is  then  developed 
by  swabbing  with  a  piece  of  wet  cotton 
while  the  plate  is  held  in  a  tray  of 
water,  or  under  the  tap. 

Photogravure  Sensitizer 

No  sensitizing  formula  can  be  ex- 
clusively recommended,  since  a  slight 
modification  will  affect  the  contrast  of 
the  final  result.  However,  the  following 
is  a  good  general  formula: 

Avoirdupois      Metric 
Potassium 
Bichromate  ....  3^  ounces      97.5  grams 

Water  1  gallon         4.0  liters 

Ammonia  (con- 
centrated 289c  )     Ya  ounce 

(fluid)  8.0  cc. 

605  Years  of  Service 

On  reading  an  interesting  article  on 
length  of  service  of  a  group  of  employees 
in  the  Lieber  organization  in  Indian- 
apolis, we  were  reminded  of  the  many 
veterans  in  our  own  organization.  We 
then  found  that  twenty-six  of  our  em- 
ployees have  given  more  than  605  years 
of  continued  service  in  this  business.  Of 
the  remaining  forty  people  there  are 
many  with  records  of  5,  10  and  15  years, 
but  in  view  of  the  service  rendered  by 
the  old  timers,  these  10-year  employees 
are  somewhat  new  people. 

War  time  conditions  will  remove  an 
additional  number  of  men  from  our 
organization.  We  have  already  lost  quite 
a  few  because  of  the  draft.  The  length 
of  service  of  the  old-time  employees  is 
your  assurance  that  we  will  be  able  to 
train  new  and  temporary  employees 
who  may  join  our  staff  during  the  next 
several  unsettled  years. 


Eastman  Photographic 
Papers 

Several  changes  are  now  taking  place 
in  the  listings  of  Kodak  Photographic 
Papers.  Accordingly,  revised  listing  will 
include: 

Ad-Type  Paper  will  henceforth  be 
known  as  Ad-Type  Grade  A  Light- 
weight. 

Azo  Paper  Single  Weight  Grade  K 
Nos.  3  and  4  are  discontinued. 

Azo  Double  Weight  Grade  J  No.  3 
is  discontinued. 

Azo  Double  Weight  Grade  Q  No.  1 
is  discontinued. 

Imbibition  Paper  Grade  F  will  hence- 
forth be  furnished  in  Double  Weight 
only. 

Insurance  Bromide  Grade  A  is  dis- 
continued. 

Kodaline  Bromide  is  discontinued. 

P.  M.  C.  Bromade  No.  4  has  already 
been  discontinued. 

P.  M.  C.  Bromide  No.  2,  Extra  Con- 
trast No.  7,  and  No.  8,  and  No.  12,  all 
contrasts  are  discontinued. 

Portrait  Proofing  Paper  will  hence- 
forth be  furnished  as  Portrait  Proof 
Single  Weight  Grade  R — tweed,  lustre, 
cream,  white,  and  Grade  T — tweed, 
matte,  cream  white. 

Recording  Paper  No.  1  is  discon- 
tinued. 

Solar  Paper  will  henceforth  be  known 
as  Solar  Grade  T  Single  Weight — tweed, 
matte,  cream  white. 

Velox  Rapid  Double  Weight  Grade  F 
is  discontinued. 

Vitava  Athena  Single  Weight  (irade 
A  is  discontinued. 

Vitava  Athena  Double  Weight  Grade 
E  Rough,  E  Smooth,  E  Semi-matte,  II 
and  Q  are  hereby  discontinued. 

Vitava  Opal  Single  Weight  Grade  A 
is  discontinued  and  in  its  place  will  be 
furnished  Grade  B — smooth,  lustre, 
cream  white. 

These  discontinuances  are  necessary 
because  of  restrictions  in  operating  ca- 
pacity caused  by  the  defense  program. 
We  shall  continue  to  supply  these  ma- 
terials untill  present  stocks  are  ex- 
hausted. 


20] 


[  THE  FOCUS  for  DECEMBER.  1941  ] 


Me+ol  Poisoning  Remedies 

Now  and  then  an  individual  will  dis- 
cover that  through  contact  and  handling 
certain  photographic  chemicals,  such  as 
metol  and  paraphenylene  diamine,  his 
skin  produces  certain  irritations,  some- 
times forming  into  scales  or  small  blis- 
ters. Often  a  definite  itching  occurs  at 
these  portions  of  the  skin  which  have 
come  in  direct  contact  with  the  chemical 
or  solution  in  which  the  chemical  is  dis- 
solved, such  as  developers.  This  dis- 
turbance is  rare  and  is  commonly  known 
as  "metol  poisoning"  (regardless  of 
what  chemical  actually  causes  it).  This 
is  not  actually  poison — it  is  merely  a 
local  irritation.  Those  whose  skin  is 
sensitive  to  this  condition  should  take 
precautions  to  prevent  it.  Washing  the 
hands  thoroughly  with  soap  and  water 
after  handling  chemicals  and  solutions, 
usually  helps  retard  the  irritation.  The 
wearing  of  rubber  gloves  will,  of  course, 
completely  eliminate  the  danger  of  ac- 
tual contact  of  the  chemical  or  solution 
with  the  skin.  In  short,  this  so-called 
photographic  malady  is  readily  pre- 
vented by  cleanliness  and  caution  by 
those  susceptible  to  it.  Not  1  out  of  500 
individuals  is  affected,  but  the  beginner 
must  discover  for  himself  whether  or 
not  he  is  susceptible  in  order  to  provide 
for  it  in  the  future. 

A  preventative  is  to  rinse  the  hands  in 
a  bath  of  twenty  drops  pure  hydrochloric 
acid  to  twenty  ounces  of  water  before 
starting  work.  This  can  be  repeated 
during  developing  and  care  should  be 
taken  not  to  allow  developer  to  dry  on 
the  hands. 

If  "metol  poisoning"  does  manifest 
itself  (it  is  usually  confined  only  to  the 
hands  and  finger)  a  salve  such  as  one  of 
the  following  will  be  found  beneficial 
in  retarding  the  condition  and  helping 
towards  its  speedy  elimination.  Bear  in 
mind  that  these  formulas  are  included 
here  only  as  suggestions,  and  we  do  not 
authorize  or  guarantee  their  usefulness. 
They  have  helped  many  in  the  past  and 
it  is  reasonable  to  assume  they  will  help 


many  in  the  future.    The  formulas  are 
here  for  you  to  try  if  you  wish. 

No.  I 

Ichthyol 1  dram 

Boric  acid 1  dram 

Zinc  oxide /4  dram 

Petrolatum  1  dram 

No.  2 

Ichthyol 1  oz. 

Resorcin 1  oz. 

Zinc  oxide Vz  oz. 

White  paraffine  ointment 5  oz. 

Tank  Cleaner 

Avoirdupois    Metric 

Water 32  oz.     1,000.0  cc. 

Potassium  bichro- 
mate         3  oz.  90.0  gms. 

Sulphuric  acid 
(pure  concen- 
trated)          3  oz.  96.0  cc. 

Add  the  sulphuric  acid  slowly  and 

stir  rapidly  when  mixing  the  formula. 

For  use:  Pour  a  small  volume  of  the 
solution  into  the  vessel  to  be  cleaned. 
Rinse  around  so  that  it  has  access  to 
all  parts,  then  pour  out,  and  wash  tank 
or  tray  until  all  traces  of  solution  have 
disappeared. 

Ground  Glass  Varnish 

Sulphuric  ether 2  oz. 

Gum  Sandarac  90  grains 

Gum  mastic 20  grains 

Benzol  I  oz. 

Ink  for  Writing  on  Glass 
Boil  i4  ounce  borax  in  1  ounce  of 
water,  then  add  1!4  ounces  best  white 
shellac  and  boil  until  the  shellac  is  dis- 
solved. Add  analine  dye  to  desired 
color.  The  dye  should  be  added  after 
the  solution  is  cool. 

To  Ebonize  Wood 

Make  a  hot  solution  of  potassium  per- 
manganate about  10  per  cent  strength. 
Brush  over  the  wood.  Do  not  coat  too 
heavily.  When  this  is  dry,  brush  over 
with  a  hot  solution  of  Gallic  acid.  This 
solution  should  be  saturated.  If  neces- 
sary, repeat  operations  to  deepen  color. 


[  THE  FOCUS  for  1)KC?:MBER.  1941  ] 


[21 


Daylight  Saving 

The  request  of  the  local  Defense 
Council  for  a  change  in  business  hours 
received  immediate  compliance  by 
HiRSCH  &  Kaye. 

In  order  that  as  many  people  as  pos- 
sible be  ofif  the  streets  and  home  by 
dark,  San  Francisco  business  offices, 
transportation  and  delivery  facilities, 
and  others  who  may  be  affected,  have 
gone  on  the  voluntary  daylight  savings 
plan. 

We  are  open  for  business  at  8:15  in 
the  morning  and  the  front  door  is  locked 
at  4:45,  after  which  our  employees  are 
encouraged  to  hurry  home. 

While  we  have  no  definite  informa- 
tion at  this  writing  to  indicate  that 
similar  schedules  will  be  observed  along 
the  entire  coast,  it  is  a  foregone  con- 
clusion they  soon  will  follow  suit. 

The  State  Highway  Patrol  has  re- 
quested people  to  be  home  by  dark  and 
in  so  far  as  is  possible,  put  the  car  in  the 
garage,  and  leave  it  there  for  the  night. 

This  will  naturally  influence  delivery 
and  out-going  shipments  and  while  we 
regret  some  inconvenience  which  may 
result,  it  goes  without  saying  that  every- 
one is  faced  with  a  much  greater  prob- 
lem than  the  delivery  of  a  shipment. 


Stolen  Equipnnent 

Please  be  on  the  lookout  for  motion 
picture  equipment  stolen  in  a  burglary 
in  a  Peninsula  town  on  December  6. 
Cine   Kodak    Mod.   20,   No.   AM3974, 

F3.5. 
Cine    Kodak    Mod.    90A,    No.    37199, 

F  1.91ensNo.  EC21452. 
Cine  Kodak  (used)  No.  26499,  F  1.9 

lens  No.  35460. 
Revere  Cine  88  No.  126350,  F  2.5  lens. 
Revere  99  Turret  No.  51278  F  2.5  lens. 
Also  on  turret,  1"  Teleter  No.  A2595. 

l!/2"Teleter  No.  B3796. 
2  Revere  regular  cases. 
1  Service  E.  R.  case  for  Revere  or  B  &  H. 
1  Brownie  Reflex  Synchro. 

Should  any  of  this  equipment  be 
offered  to  you,  please  notify  Hirsch  & 
Kayk,  who  will  then  notify  the  owner. 


Revere  Equipnnent 

There  seems  to  be  some  misunder- 
standing as  to  the  correct  list  of  Revere 
cameras  and  projectors  and  we  publish 
information  as  to  prices  which  were 
confirmed  early  in  December. 

Double  8 — Model  88 

With  121/2  m/m  F  3.5  Universal 

Focus  Lens $38.50 

With  121/2  m/m  F  3     B  &  L  Lens  44.50 

With  12/2  m/m  F  2.5  Universal 
Focus  Lens 52.50 

With  12/2  m/m  F  1.9  Focusing 

Mt.  Lens 72.50 

Turret  Camera  Model  99 

Complete  with  3  Lens  Turret,  one 

F   2.5,    12/2    m/m   Wollensak 

Velostigmat  Lens  and  View 

Finder . $77.50 

Revere  Turret  Model  with  F  1.9 
Lens  only  99.50 

Projectors 
Revere  80— 500-watt  F  1.6  Lens     $75.00 
85— 500-watt  DeLuxe  with  case  ._.  89.50 
Case  only 9.00 

Plastic  Cannera  Reels 

— And  Now,  Cans 

In  addition  to  the  announcement  al- 
ready sent  to  the  printer  with  reference 
to  plastic  reels,  we  are  glad  to  announce 
plastic  reel  cans.  The  sample  we  have 
is  a  lightweight  container  of  the  same 
dimensions  as  the  well  known  alumi- 
num cans,  finished  in  a  very  attractive 
marbleized  brown  color.  We  predict 
immediate  acceptance. 

Plastic  cans  are  available  in  8  m/m 
size  at  45^  list  in  200  ft.  capacity,  and 
55^^  list  in  300  ft.  capacity.  A  display 
of  plastic  reels  and  cans  in  your  store 
will  create  sales. 

Service  Bulletin  No.  33 

Anyone  interested  in  fixing  bath  for- 
mulas which  require  no  acetic  acid  is 
invited  to  write  for  Service  Bulletin  33 
in  which  this  information,  of  depend- 
able nature,  is  ofifered. 


22  ]                                      [  THE  FOCUS  for  DECEMBER.  1941  ] 
4— 

PHOTOGRAPHIC  STUDIOS  TO  BE  INSPECTED  FOR 
WAGE-HOUR  COMPLIANCE 

(Announcement  received  November  19  from  the  U.  S.  Department  of  Labor — quoted  verbatim) 

WASHINGTON,  D.  C. — Inspection  of  all  photography  estabUshments  will  be  re- 
sumed by  the  Wage  and  Hour  Division,  U.  S.  Department  of  Labor,  in 
January  to  ascertain  compliance  under  the  Fair  Labor  Standards  Act.  Photography 
establishments  are  among  the  group  of  businesses  whose  transactions  generally  are 
the  type  which  must  be  measured  on  a  volume  basis  to  determine  whether  they  are 
exempt  under  the  law  as  retail  or  covered  as  non-retail. 

As  was  announced  at  the  time  of  issuance  of  its  revised  Interpretative  Bulletin 
No.  6,  last  June,  the  Division  has  instructed  its  inspectors  to  examine  records  of 
these  establishments  upon  the  total  dollar  volume  of  sales  at  the  close  of  the  six 
months'  period  which  began  July  1,  1941.  Routine  inspections  of  the  establishments 
were  discontinued  for  the  period. 

While  the  law  exempts  from  the  wage  and  hour  provisions  employees  engaged 
in  any  retail  or  service  establishment  which  does  more  than  50  per  cent  of  its 
business  in  the  state  of  its  location,  employees  of  most  other  distributional  establish- 
ments are  subject  to  the  provisions  of  the  law  calling  for  a  30-cents-per-hour 
minimum  wage  and  overtime  pay  of  at  least  IV2  times  their  regular  rate  of  pay 
for  work  beyond  40  hours  per  week. 

However,  the  Division  will  not  regard  any  selling  establishment  as  a  retail  one 
unless  at  least  75  per  cent  of  its  sales  during  the  six  months'  period  were  of  a 
retail  nature.  Therefore,  where  it  is  found  that  wholesale,  commercial  and  indus- 
trial sales,  non-retail  in  character,  amount  to  more  than  25  per  cent  of  the  total 
dollar  volume  of  all  sales,  the  minimum  wage  and  40-hour  week  provisions  of  the 
law  must  have  been  observed  for  employees  engaged  in  such  transaction. 

Under  its  broadened  concept  of  "retail  trade,"  as  described  in  the  Bulletin,  the 
Division  will  regard  some  sales  to  industrial  or  commercial  purchasers  as  retail  in 
determining  the  status  of  an  establishment  under  the  Wage-Hour  law.  However, 
these  sales  must  be  of  articles  commonly  sold  both  to  business  and  private  purchasers, 
and  must  be  sold  in  a  quantity  or  at  a  price  similar  to  the  quantity  or  price  involved 
in  sales  to  private  purchasers. 

It  is  pointed  out  by  the  Division  that  the  first  requirement  of  a  retail  establish- 
ment is  that  it  have  retail  characteristics.  These,  as  listed  in  the  Bulletin,  include 
numerous  small  sales,  a  regular  patronage  by  the  consuming  public  and  the  sales 
of  goods  for  direct  consumption,  not  for  resale  or  redistribution  in  any  form. 

In  its  special  reference  to  photography,  the  Bulletin  holds  that,  in  the  ordinary 
case,  the  studio  engaged  in  taking  photographs  of  individuals  for  their  personal  use 
will  be  considered  a  retail  or  service  establishment  within  the  meaning  of  the  law. 
However,  the  Division  does  not  regard  as  being  in  the  same  classification  the 
photographing  of  models,  displays,  and  other  photography  of  a  nature  used  for 
advertisements.  The  studio  which  derives  more  than  25  per  cent  of  its  total  dollar 
volume  of  income  from  such  work  is  not  exempt. 

Establishments  which  are  engaged  exclusively  in  printing  exposed  films  for 
individuals  directly  or  for  drug  stores  or  other  studios  are  not  exempt.  Also  non- 
exempt  are  printing  plants  owned  by  a  chain  of  photography  studios,  which  develop 
and  print  pictures  taken  in  all  the  studios. 

Stores  engaged  in  selling  photographic  supplies  will  be  declared  exempt  or 
non-exempt  upon  determination  of  the  volume  of  sales  of  a  retail  nature  and  the 
volume  of  a  non-retail  nature,  as  defined  in  the  Bulletin. — From  Professional 
Photographer. 


[  THE  FOCUS  for  DECEMBER.  1941  ] 


[23 


BROKEN  WINDOW  AND  BLACKOUT  PROTECTION 

IT  is  now  possible  for  us  to  supply  accepted  forms  of  adhesive  to  reduce  injury 
and  damage  from  broken  windows  to  a  minimum.  The  products  we  offer  have 
been  used  with  considerable  success  in  London  and  throughout  England. 

Since  the  great  loss  of  Hfe  in  the  repeated  bombings  of  London  resulted  from 
flying  glass,  the  importance  of  rendering  windows  shatterproof  becomes  a  matter 
of  utmost  importance.  Various  patterns  and  artistic  use  of  the  adhesive  will 
readily  suggest  themselves.  A  criss-cross  application  of  2-inch  widths  on  the  inside 
of  windows  is  the  most  satisfactory.  The  tape  should  be  applied  so  that  no  space 
larger  than  4x4  inches  is  left  unprotected.  Your  windows  are  not  rendered 
unbreakable  but  are  restrained  against  flying  fragments. 

We  can  supply  window  protection  scotch  tape  in  2-inch  width  and  72  yards  to 
a  roll.  We  can  furnish  a  semi-transparent  type  designated  "AFD"  or  a  totally 
opaque  type  in  similar  width  and  length  designated  as  "AFK."  The  last  named 
will  serve  a  reasonable  purpose  for  in  addition  to  complete  blackout  protection  to 
a  window,  the  glass  is  restrained  against  flying  fragments. 

Ace+ate  Fibre  Tapes — 2  inches  x  72  yards — For  Window  Protection 

for  Blackouts 

TRANSPARENT  TYPE  "AFD"       BLACK— TYPE  "AFK'' 
Tensile  Strength,  36  lbs./ inch  Tensile  Strength,  47  lbs./ inch 

Adhesion  Value,  30  lbs. /inch  Adhesion  Value,  62  Ibs./inch 

1  roll $3.52  roll  $3.92  roll 

6  rolls 3.17  roll  3.53  roll 

48  rolls  _.„  2.82  roll  3.14  roll 

144-287  rolls 2.18  roll  2.43  roll 

288  rolls  and  over 2.04  roll  2.27  roll 

For  those  who  desire  something  less  expensive  and  purely  as  a  matter  of  pro- 
tection and  blackout,  we  suggest  scotch  masking  tape,  Type  "MF,"  in  white,  tan, 
or  black  as  follows: 

Scotch  Wet-or-Dry  Masking  Tape — Type  "MF" 

(White,  tan  or  black — for  window  protection;  black — for  blackouts.)  Tensile 
strength,  20  Ibs./inch.   Adhesion  value,  23  Ibs./inch. 

iy2"x60yds.  2"  X  60  yds. 

1  roll  $L44roll  $1.89  roll 

12  rolls  1.35  roll  1.77  roll 

72  rolls  and  over 1.22  roll  1.59  roll 

The  cost  is  little — but  the  protection  great.  Order  today  from  Hirsch  &  Kaye. 

^ ; .^ 


MANSFIELD  "SIGNAL" 

TTie  indicating  shortstop.  Bath  is 
colorless  when  fresh  and  turns  rose- 
red  when  exhausted.  Avoids  stained, 
streaked  and  ruined  prints  caused  by  a 
worn-out  stop-bath.  SIGNAL  represents 
the  utmost  in  economy  as  each  bath  is 
used  again  and  again  until  the  red 
danger  signal  appears. 


Each  16-oz.  bottle  makes  20  one-pint 
baths.  When  used  as  an  intermediate 
bath  between  developer  and  fix,  this 
doubles  the  useful  life  of  the  Hypo.  Re- 
places Acetic  Acid.  Does  not  contain 
any  Acetic  Acid,  and  is  suitable  for  all 
films  and  photographic  papers.  Keeps 
equally  well  in  concentrated  or  dilute 
forms;  is  free  of  unpleasant  odor.  List 
price  of  16-oz.  screw  cap  bottle 45c 


Service  Series 

Four  timely  styles  for  each  particular  branch  of  the  Service. 

Made  in  gray  for  3  J/2  ^  5  prints. 

Your  stockhouse  can  take  care  of  your  orders  promptly  for  these. 


EASTMAN  KODAK  COMPANY 

[Taprell  Loomis  Division]  CHICAGO,  ILLINOIS 


[  THE  FOCUS  /or  DKCEMBER,  1941  ] 


[25 


^suvuj!l. 


QffmsOu 


By  Himself 


'^ 


December  hath  31  days — at  least  last 
December  hathed. 

Manuel  thought  he  could  embarrass 
me  when  he  asked  me  if  I  had  read 
"The  Springs  of  Virginia." 

No,  I  said — but  with  winter  coming 
on,  have  you  read  flannels? 

In  a  book  store  around  the  corner  I 
saw  a  book,  "Herb's  in  the  Kitchen." 
I  hope  he  found  something  good  to  eat. 

If  a  number  of  cattle  is  called  a  herd, 
and  a  number  of  sheep  a  flock,  what 
would  a  number  of  camels  be  ?  A  carton. 

Sugar  goes  up, 
Paper  goes  up. 
Steel  goes  up, 
and   when   it   rains   in   San   Francisco, 
Umbrellas  go  up. 

These  black  ants  are  teaching  pho- 
tographers new  tricks.  For  years  they've 
been  trying  to  keep  light  from  coming 
in.  Now  they  have  to  learn  how  to  keep 
light  from  coming  out. 

We've  got  a  Scotch  customer  who  is 
waiting  for  the  next  black-out  to  develop 
his  films.  If  it  should  be  raining  so 
much  the  better! 

A  customer  was  telling  someone  in 
the  office  that  you  can't  get  any  bomb 
insurance.  But  he  said  nothing  about 
bum  insurance. 


I  know  a  fellow  who  was  in  bed  when 
his  draft  notice  came.  He  pulled  the 
covers  over  his  head,  and  now  he's  an 
undercover  agent. 

There  seems  to  be  a  difference  of 
opinion  on  the  real  meaning  of  K.  P. 
I  think  it  means  Keep  Peeling. 

These  black-outs  really  do  some  good. 
When  the  sirens  howl  and  you  have  to 
turn  out  your  light,  you  suddenly  realize 
it  makes  no  difference  who  you  are,  how 
rich  or  poor  you  are,  or  if  your  name  is 
in  the  Blue  Book  or  in  the  Rogues' 
Gallery. 

Men  who  are  in  the  dog  house  most 
of  the  time  might  just  as  well  add  a  few 
improvements  and  make  it  an  air-raid 
shelter. 

I'm  not  worried  about  air-raids — yet. 
For  years  the  Los  Angeles  Chamber  of 
Commerce  has  advertised  "Come  To 
Los  Angeles  First." 

What  I  can't  figure  out — what  good 
does  it  do  to  save  your  face  if  you  loose 
your  neck  in  the  process.^ 

I  hope  the  coming  year  you'll  find  the 
money  to  pay  your  taxes,  pay  your  bills, 
have  enough  left  so  you  can  eat  regular, 
go  to  a  movie,  and  can  find  your  way 
home  in  a  black-out. 

— Jerry. 


26} 


[  THE  FOCUS  for  DECEMBER.  1941  ] 


STUDIO  FOR  SALE 

Ideal  location  and  exclusive  camera 
shop  in  central  Oregon  college  town. 
Average  gross  income  better  than  $8,000 
a  year.  Write  for  details. 

Box  2464  The  Focus 


,  ,^, 


Photographers 

Write  for  1941  Catalog  and  price  list, 
genuine  oil  portraits,  pastels  or  rebuilt 
damaged  portraits. 

Convex  glass  and  portrait  frames. 

VICTOR  PORTRAIT  COMPANY 

752  13th  Street,  Oakland,  California 

^ ^ 

FOR  SALE 

Portrait  Studio  in  Oakland,  Calif. 
Clearing  $200.00  monthly,  ground  floor, 
exceptionally  low^  operating  cost,  no  close 
competition.  Full  or  partial  modern 
equipment.  20x30  camera  room.  Priced 
for  quick  sale.  May  be  financed  if  neces- 
sary. 

Box  2459                                 The  Focus 
^ 4- 

FOR  SALE 

Old  established  studio  in  county  seat, 
heart  of  orange  belt,  home  of  National 
Orange  Show,  Santa  Fe  shops,  fine 
schools  and  college.  On  account  of  old 
age  and  poor  health  will  sacrifice  for 
$600  cash. 

Box  2456  The  Focus 


STERLING  TANK  OUTFITS 

SAVE  overhead  and  operating  expense. 

That  spells  PROFITS  FOR  YOU. 

Amateur  Finishing  Outfits,  for  Roll  Film  and 

Circuit  Work. 

Large  Daily  Output.         Low  Q)st.         Low  Upkeep. 

Made  of  finest  PORCELAIN  Triple-coated  Enamel. 

STERLING  PHOTO  MFG.  CO. 
BEAVER  FALLS,  PA. 


Ask.  your 
Dealer  for 
prompt 
shipment 
or  write  us 


2  SIZES 
12,  19 
gallons 


Water- 
jacket 
and  2  Tanks 
with 
circulating 
water  for 
temperature 
regulation. 


COMPLETE 
COMPACT 
DURABLE 

EFFICIENT 

The  best 
by  test. 


STUDIOS  FOR  SALE 

Glendale  and  Pasadena,  at  fraction  of 

value.  Holiday  business  should  pay  for 

them.  Cash  receipts  for  past  ten  years 

have    averaged,    per    year:     Pasadena, 

$7180;  Glendale,  |6340. 

How^LETT  Studios 
11 4^/2  E.  Broadway,  Glendale,  California 


FOR  SALE 

Studio  and  Camera  Shop — Town  of 
7500  population.  No  local  competition. 
For  details  write  S.  M.  Hurst,  Madera, 
California.  Telephone  779. 


[  THE  FOCUS  for  DECEMBER,  1941  ] 


[27 


[IN  THE 

IlcnsJ 


Bargain  Lenses  for  the  Photographer 

(Offered  subject  to  prior  sale) 

Please  mention  the  Bargain  Page  when  ordering. 
Dcscn'pfion  and  illustration  of  any  article  gladly  sent  on  request. 


Cooke  Wide  Angle   Primoplane  Barre  Rapid  Portrait,  F5 — 5"  to  6' 

Lens,  in  barrel,  4",  F6.5.  in  barrel. 


Bargain  Price $27.50 

Gundlach  Ultrastigmat,  in  barrel, 
2",  Fl.9. 

Bargain  Price $15.00 


Bargain  Price $4.95 

10"  Darlot  Lens,  in  barrel. 
Bargain  Price $4.95 


Carl  Zeiss  Tessar,  in  Compur  shut- 
ter, 3",  F4.5. 

Bargain  Price $26.50 

Hugo  Meyer  Kinoplasmat,  in  bar- 
rel, 2",  Fl.5. 

Bargain  Price $45.00 

Two  Morrison  6"   Wide  Angle 
Lenses. 

Bargain  Price $3.50  each 

B.  &  L.  Wide  Angle  Protar,  in  bar- 
rel, cover  4y^x6y2. 

Bargain  Price $17.50 

Voigtlander  CoUinear,  10",  F7.7  in 
Betax  shutter. 

Bargain  Price $67.50 

Goerz  Dago,  7",  F6.8  Acme  shutter. 
Bargain  Price $55.00 

Wollensak    Velostigmat,    7",    F6.3 
Convertible  in  barrel. 

Bargain  Price $13.50 

Bausch  Sc  Lomb  Ic  Tessar,  in  Ilex 
Universal  shutter,  ly^x^y^,  F4.5. 

Bargain  Price $19.50 


5x7   Wollensak  Series  A  Portrait 
F5  Studio  Shutter. 

Bargain  Price $12.95 


25"  F6.3   "Barrell"  Voightlander, 
1 — water  house  stop. 

Bargain  Price $12.95 


6>/2x8>/2  Cephaloscope,  111/2",  F5, 
in  barrel. 

Bargain  Price $9.95 


Carl  Zeiss  Protar,  in  barrel,  1 1  c/m, 
FI8;  wide  angle  lens. 

Bargain  Price $27.00 


B.  &  L.  Protar,  ly^",  F6.8  Convert- 
ible in  Acme  shutter. 

Bargain  Price $75.00 


Ansco  Anastigmat,  6I/2",  F6.3,  in 
Acme  shutter. 

Bargain  Price $19.50 


Schneider  Angulon  wide  Angle  for 
<SxlO,  6I/2",  F6.8  in  barrel. 

Bargain  Price $75.00 


28] 


[THE  FOCUS  for  DPXEMBER.  1941  ] 


BAHGAINS 


Gundlach  Wide  Angle,  8x10. 
Bargain  Price $8.50 

6V2",  F6.3  Ansco  Anastigmat,  Acme 
shutter. 

Bargain  Price $19.50 

4%",  110°  Radar  Wide  Angle,  in 
barrell. 

Bargain  Price $27.50 

6%"  F6.3  Seneca  Anastigmat,  Op- 
timo shutter. 

Bargain  Price $10.50 

4%"  F4.5  Bausch  &  Lomb,  in  ring 
compur. 

Bargain  Price $27.50 

2"  F4.5  Novar  Anastigmat,  in  Tel- 
ma  shutter. 

Bargain  Price $10.00 

4j/8"  F4.5  Foth  Anastigmat,  in 
shutter. 

Bargain  Price $12.50 

Mergon    Cold    Enlarging    Light. 

Needs  no  condensers.    For  use  with 
6I/2X8I/2  negatives  or  smaller. 
Bargain  Price $16.50 

5x7  Graflex  Film  Magazine,  in  fine 
condition. 

Bargain  Price $14.50 

8x10  Elwood  Commercial  Enlarger, 
in  condition  like  new. 

Bargain  Price $95.00 

Elkay  Water  Filter,  fits  the  faucet. 
Bargain  Price $2.50 

Kodascope,  8  mm.  Model  50,  uses 
300-watt  lamp  in  case.  Fine  condition. 

Bargain  Price $27.50 

Century  No.  2  Sliding  Ground 
Glass  Carriage  with  one  8x10  back 
and  one  5x7  back.   Like  new. 

Bargain  Price $49.50 


Sunray  No.  40  Studio  Lamp,  de- 
signed for  2  No.  4  flood  bulbs  or  two 
1,000-watt  T  20  lamps.  Has  high,  low 
and  medium  selective  switch,  diffusion 
screen  and  side  wings.  Mounted  stand 
can  be  elevated  to  10  feet. 

Bargain  Price $37.50 

10x12x5    Sterling   White    Enamel 
Hypo  Tank.  Perfect  condition. 
Bargain  Price $4.75 

Johnson  U  19  Ventlite  and  stand. 
Cabinet  measures  24x19x14.  Designed 
for  No.  4  flood,  1,000-watt  or  1,500- 
watt  lamp  and  mounted  on  7-foot 
studio  stand. 

Bargain  Price $44.50 

Pake  Electrogloss  Dryer,  in  good 
condition. 

Bargain  Price $170.00 

Korona  No.  Home  Portrait  Stand 
with  tilt  top. 

Bargain  Price $15.50 

9y2^l7y2x42"  Stoneware  with  top 
and  bottom  outlet. 

Bargain  Price $15.00 

8x10   Eastman   2D   View    Camera 

with  29"  bellows,  carrying  case  and 
one  film  holder. 

Bargain  Price $45.00 

"The  Complete  Press  Photog- 
rapher," by  Bell,  with  many  illustra- 
tions of  valuable,  newsy  subjects. 

Bargain  Price $1.25 

4x5  to  ^%x4:  Lantern-size  Wood 
Reducing  Kits. 

Bargain  Price 15c  each 

Beattie  Mini  Pan  Lamp  on  Studio 
Roller  Stand  with  counterbalance, 
lifts  lamp  to  61/^'  height  and  takes 
1,500-watt  lamp,  in  condition  like 
new. 

Bargain  Price $79.50 


[  THE  FOCUS  for  DKCKMBKR.  1941  ] 


[29 


BAHGAIIVS 


No.  3  Ideal  Print  Washer  for  11x14 
and  smaller  prints. 

Bargain  Price §6.50 

16x20x6  Sterling  White  Enamel 
Hypo  Tank. 

Bargain  Price $8.50 

Copy   "Natural   Color   Processes," 

by  Carleton  E.  Dunne.  Color  separa- 
tion negatives.  Chromatone  process, 
Dufay  color,  Agfa  color  and  many 
other  processes.  5l/2"x8",  cloth  bound. 

Bargain  Price $1.50 

Eastman  Studio  Scale.    Like  new. 
Bargain  Price $3.25 

R.  O.  C.  Retouching  Desk  with  re- 
flecting mirror  and  in  fine  condition. 

Bargain  Price $5.95 

Emerson  DC  Motor,  1/20  H.  P. 
1,750  R.  P.  M.,  no-volt.  Good  for 
home-made  equipment,  requiring  a 
motor. 

Bargain  Price $2.50 

Cooper  Hewitt  M  Tube  Outfit  for 

A.  C.  Complete  on  stand  and  ready 
for  use.  Ideal  enlarging  light  for 
BxlO  negatives.  Does  away  with  con- 
densers. 

Bargain  Price $98.00 

Folmer  8x10  Home  Portrait  Cam- 
era. 20"  red  leather  bellows,  4  holders 
in  leather  case. 

Bargain  Price $34.50 

Vakagraph  Border  Printer  com- 
plete with  masks. 

Bargain  Price $49.50 


Mole  Richardson  Professional  Stu- 
dio Lamps  on  6'  roller  stands.  De- 
signed for  use  with  any  mogul  base 
lamp  up  to  1,500  watts.  Reflectors 
measure  121/2x20.  Complete  with 
necessary  adjustments. 

Bargain  Price $18.50  each 

3V4x4(4  Graflex  Camera,  with 
F2.5,  6I/2"  Cooke  lens,  with  Film 
Pack  Adapter  and  carrying  case,  in 
excellent  condition. 

Bargain  Price $125.00 

Brunner  Table  Model  Glossy  Print 
Dryer.  Operated  on  the  principle  of 
endless  chain  belt  to  which  heavy 
chromium  plates  are  attached.  Gas 
heated  and  operated  by  110-volt  A.  C. 
motor. 

Bargain  Price $98.50 

Copy  of  "Pictorial  Landscape  Pho- 
tography." 53  illustrations.  Published 
by  American  Photography.  7l^"xl0", 
cloth  bound,  was  $3.50 — now 

Bargain  Price $1.95 

Omega   B.   Enlarger   for    ly^xiy^ 

negatives  or  smaller  and  no  lens  but 
with  double  condensers. 

Bargain  Price $42.00 

5x7  Home  Portrait  Graflex  with  re- 
volving back,  rising  front  focusing 
panel  and  film  magazine.  No  lens  in 
Al  condition. 

Bargain  Price $97.50 

Mendelsohn  Speed  Gun.  Recent 
model  D  with  7"  reflector.  Condition 
like  new. 

Bargain  Price $17.50 


30] 


[  THE  FOCUS  for  DECEMBER.  1941  ] 


BARGAINS 


-^ 

4  Post  Studio  Stands  for  5x7  camera, 
old  style  but  in  good  condition. 
Bargain  Price S19.75 

4x5  Changing  Bag  in  new  condi- 
tion. 

Bargain  Price S3. 50 

16-02.  Glass  Tumbler  Graduates. 
Bargain  Price S  .40 

35  mm.  Speed  Carrier  for  Omega 
C.  Enlarger. 

Bargain  Price S4.50 

Cirkut  Print  Frame.  Can  be  used 
with  7"x36"  paper.  Complete  with 
glass. 

Bargain  Price S4.00 

B  &  H  Ground  Glass  Motion  Pic- 
ture Screen,  40i/^x30l/2-  Suitable  for 
use  as  a  translucent  screen. 

Bargain  Price S2.50 

5x7  Dallon  Developing  Tanks,  with 
capacity  of  six  films  each. 

Bargain  Price S6.50 

Stoneware  Tank,  10%"  long,  7%" 
wide,  lOYg"  deep — irregular  in  shape. 

Bargain  Price .- 56.50 

H.  &  K.  Focusing  Cloth,  36x48. 
Bargain  Price ---.75c  each 

Sunray  No.  10  Jr.  Lamp,  on  7'  fold- 
ing stand.  Designed  for  two  No.  1 
flood  lamps  and  equipped  with  bright 
and  dim  selective  switch. 

Bargain  Price S9.50 

8x10   Eastman  All-Metal   Camera, 
with  30"  bellows.    Fine  condition. 
Bargain  Price - $125.00 

Haloette  Attachment  for  Eastman 
Autofocus  Enlarger,  with  complete 
instructions.  Permits  you  to  obtain 
white  backgrounds  on  the  print. 

Bargain  Price $10.00 


Crown  Printer,  11x14,  with  foot 
pedal  and  ground  glass.  Eight  lamp 
sockets  and  pilot. 

Bargain  Price $39.50 

18-Gallon  Stoneware  Tank,  9Vix 
9^^x47,  in  excellent  condition. 
Bargain  Price $24.50 

Halldorson  Studio  Junior  Lamp, 
without  1,500-watt  lamps. 

Bargain  Price $47.50 

Studio  Stand,  for  8x10  camera,  or 
larger,  with  two  posts  like  Semi-Cen- 
tennial. 

Bargain  Price $39.00 

24"  Diameter  Halldorson  Washer, 
in  good  condition. 

Bargain  Price $10.50 

Eastman  10"  Metal  Trimmer,  in 
condition  like  new. 

Bargain  Price $14.50 

Baby  Holder  on  Stand. 
Bargain  Price $3.25 

Gamma  D  Atomic  Fine  Grain  De- 
veloper, approved  by  Mortensen. 
Quarts  now  at — 

Bargain  Price $1.10  each 

Johnson  Ceiling  Ventlite  with 
1,500-watt  daylight  lamp.  Fine  for 
studio  where  space  is  limited. 

Bargain  Price $15.00 

Pair  14"  Condensers,  in  book 
mount,  new  condition. 

Bargain  Price $65.00 

Eastko  Trimmer,  10".   Like  new. 
Bargain  Price $4.95 

Speed  Gun,  Model  D  Synchronizer, 
complete  in  box,  like  new. 

Bargain  Price S18.50 

Photrix  Electronic  Timer.  New  con- 
dition. 

Bargain  Price $29.50 


Qua  I  it 


I 


y   THAT   SPARKLES 

^V ITH  the  right  choice  of  material — Eastman's 
fast  Ortho-X,  Tri^X  Panchromatic,  or  Kodatron 
Panchromatic  Films — you  can  put  sparkling  qual- 
ity into  any  subject,  from  a  stunning  piece  of  glass 
to  a  smart  fashion  illustration.  For  an  ortho  re- 
sult, use  Ortho-X.  For  long  scale  and  high  speed, 
there's  nothing  to  beat  Tri-X  Panchromatic.  For 
contrast  and  sparkling  brilliance  with  fine  qual- 
ity, use  Kodatron  Panchromatic.  All  have  high 
speed — all  have  the  quality  that  distinguishes  fine 
photography. 


EASTMAN  KODAK  COMPANY,  Rochester,  N.y. 


This  set  of  four  8x10  display  prints  is  yours  for  the  asking 


EASTMAN  WANTS  TO  HELP  YOU 
GET  THE  SOLDIER  BUSINESS 


A  VAST  proportion  of  two  million  soldiers  will  be  home  on  leave  for 
the  Christmas  holidays.  Every  one  of  them  should  be  photographed. 
And  they  will  all  want  to  take  new  portraits  of  the  home  folks  back 
to  camp. 

It's  your  big  business  opportunity. 

Eastman  offers  you  the  six-page  illustrated  folder  shown  below. 
It's  designed  to  sell  the  Portraits-of-your-soldier  idea  and  it's  free — 
with  your  imprint.  The  four  fine  8  x  10  Soldier  and  Sailor  display 
prints  are  also  yours  for  the  asking  while  they  last. 

EASTMAN    KODAK    COMPANY,    ROCHESTER,    N.    Y. 


*,noi"'''^ 


•    • 


.iLuilun;! 


THE 


FDCUS 


Published  Monthly  in  the  Interests  of  the 
Photographic  Industry 


-^ 


Vol.  XVIII 


JANUARY.  1942 


No.  1 


-¥- 


Published  by 

HIRSCH  C^  KAY 

SAN  FRANCISCO 


T^CfCUdCt  CUl    FILM. ..COLOR- 
BALANCED    FOR    EVERY    PURPOSE 

Whether  your  next  photographs  depend  for  success  upon  the 
evenly  balanced  color  sensitivity  of  the  film  you  use  ...  or 
upon  exact  color  separation  .  .  .  you  will  find  the  answer  to 
your  problem  in  Defender  Cut  Film.  Select  the  type  you 
require  from  the  accurate  wedge  spectrograms  shown  here 
and  be  assured  of  the  results  you  anticipate. 


itti^^^lr^Si^^^^^^ 


FINE   GRAIN    PAN 


■mmtmmtii 


H   G.  S. 


TRI-PAC  CENTER   FILM 


TRI-PAC     BACK    FILM 


tellow        cmi.n(x. 


ill 


42       44      46       46      50       52       54       56       58      60       62       64       66      68  7< 


^DeKenue^ 


Ask  Jor  Defender  Film  at  your  dealers  .  .  . 

in  the  blue  and  yellow  package.        DEFENDER  PHOTO  SUPPLY  CO.,  INC.    •    ROCHESTER,  N.Y 


THE  FOCUS 


Prepared  arid  Published 
Monthly 


In  the  Interest  of  the 
Photographic  Industry 


By  HiRscH  C^  Kaye 

239  Grant  Avenue,  San  Francisco 

The  Largest  Independently  Owned  Complete  Photo  Supply  House  in  the  West 


-^ 


Vol.  X\'III 


JANUARY,  1942 


No.  1 


-^ 


H- 


INTRODUCING— 

Pedro  A.  Casanave  .  .  . 
It  is  fitting  that  this 
month  we  should  tell 
you  about  one  of  our 
customers  whose  home 
and  business  are  tempo- 
rarily in  great  danger. 
Pedro  A.  Casanave 
was  born  in  Mexico  in  1867,  His  father 
was  a  French  business  man  and  his 
mother  a  member  of  a  very  old  Spanish- 
Colonial  family. 

His  father  died  when  Pedro  was  a 
very  small  boy  and  his  mother  took  the 
boy  and  two  sisters  to  New  Orleans,  an 
environment  which  gave  every  encour- 
agement to  the  artistic  urge  already 
manifested  in  the  boy.  The  old  churches, 
the  Spanish  patios,  and  the  lace-like  iron 
grilles  all  served  to  make  the  boy  appre- 
ciate art.  At  first  the  boy  wanted  to  be 
a  sculptor,  but  was  advised  to  seek 
other  fields  due  to  his  frail  physique.  A 
local  character  took  the  boy  to  his  studio 
and  gave  him  his  first  lessons  in  draw- 
ing and  painting  with  a  side  line  of 
music.  Later  he  was  permitted  to  prac- 
tice painting  on  photographs  through 
the  courtesy  of  another  friend.  This  led 
to  the  young  man's  introduction  to  a 
Mr.  Lillenthol,  who  at  that  time  had 
the  best  photographic  studio  in  New 
Orleans. 

In  1886  Mr.  Casanave  opened  his  first 
studio,  the  year  our  firm  was  established. 


He  opened  on  Camp  Street  with  a  part- 
ner. Two  years  later  his  partner  sold 
to  a  Mr.  Miller.  About  that  time  the 
musical  urge  was  uppermost  and  Mr. 
Casanave  was  persuaded  to  join  the 
Livingston  Orchestra  which  had  a  con- 
tract to  furnish  music  to  the  fashionable 
Belmonte  Hotel  m  Asheville,  North 
Carolina.  But  on  the  arrival  of  the  or- 
chestra, the  hotel  burned.  He  remained 
in  Asheville  for  odd  jobs,  music,  por- 
traits, and  coloring. 

In  1893  he  became  an  American  citi- 
zen. He  purchased  the  Enterprise  Studio 
in  Phoenix  City,  Alabama,  and  a  few 
years  later  opened  a  branch  studio  in 
Lafayette.  The  Spanish-American  War 
resulted  in  a  call  for  volunteers  and  Mr. 
Casanave  promptly  enlisted  in  the  29th 
U.  S.  V.  Infantry  and  was  made  a  Ser- 
geant in  the  band.  He  arrived  in  Manila, 
November  3,  1899,  and  was  mustered 
out  in  1901.  He  served  with  the  Insular 
Government  for  four  years  and  then 
went  to  Iloilo  and  opened  the  studio 
which  he  has  since  operated  at  this 
address.  Until  recently  he  had  a  branch 
studio  in  Manila. 

His  first  wife,  whom  he  married  in 
Phoenix  City,  died  shortly  after  the  birth 
of  his  son,  Theodore,  in  1897.  In  1904 
he  again  married  a  distinguished  Span- 
ish lady  who  has  presented  him  with 
four  sons.  These  sons  are  now  active  in 
various  positions  in  the  Islands  and  their 
safety  and  welfare  are  a  matter  of  great 
concern  to  Mr.  and  Mrs.  Casanave. 


4} [  THE  FOCUS  for  JANUARY,  1942  } 


X"^ROM  year  to  year  the  quality  of  your 
photographs  may  not  vary  greatly.  It  is  the 
constant  change  i*n  mounting  styles  that  con- 
vinces your  customers  that  you  are  keeping  up- 
to-date. 

Gross  Mountings  are  outstanding  because 
they're  modern  to  the  minute,  because  they 
represent  real  as  well  as  visual  value  and  because 
they  are  so  designed  that  your  public  will  choose 
them  in  preference  to  others. 

Resplendent  styles,  values  beyond  their  price 
— Gross  Mountings  capture  popular  imagina- 
tion. They  bring  prestige  to  the  photographer. 


THE  GROSS  PHOTO  SUPPLY  CO. 

MANUFACTURERS       /       TOLEDO,  OHIO 

HiRscH  &-  Kaye — Distributors 


[  THE  FOCUS  for  JANUARY,  1942  ]                                        [  5 
4, 


I  MPORTANT 

NON-RETURN  OF  FILM  SPOOLS  CAUSES   SERIOUS  CRISIS 

Without  Proper  Dealer  and  Finisher  Cooperation,  Filnn 

Shortage  Inevitable 

The  present  crisis  has  struck  home.  We  have  learned  it  is  going  to  be  difficult 
to  obtain  steel  for  the  manufacture  of  film  spools.  In  the  winter  season,  we  manu- 
facture reserve  films  for  the  active  summer  season.  If  we  cannot  build  up  this 
reserve  stock  now,  you  and  ourselves  will  suffer  next  year. 

The  only  solution  to  this  problem  is  the  pronnpt  receipt  from  you  of  ALL 
the  ennpty  filnn  spools,  retorts,  filnn  pack  cases,  and  alunninum  containers,  which 
you  can  obtain — and  the  continuation  of  these  shipnnents  in  the  future.  We 
will  pay  you  for  them — see  below. 

We  all  must  realize  that  the  question  of  our  bread  and  butter  is  involved,  and 
we  cannot  state  too  emphatically  that  you  must  actively  cooperate  to  insure  busi- 
ness next  year. 

YOUR  FUTURE  IS  INVOLVED,  SO  PLEASE  SEND  US 
THIS  METAL  AT  ONCE  AND  CONTINUE  TO  DO  SO. 


Method  of  Return 

•  Minimum  shipping  weight  must  be  25  lbs. 

•  Shipments  weighing  25-40  lbs.  should  be  sen:^.  parcel  post. 

•  Over  40  lbs.  sent  by  freight,  collect   (don't  forget  the  freight  company  will 
pick  up  at  your  door  at  no  expense). 

•  We  pay  transportation ;  you  will  be  credited  with  parcel  post  charges. 

•  Outside  of  each  package  should  show  statement  of  contents. 

Allowance  made  on  the  basis  of: 

Per  Thousand 

Kodak  Roll  Film  Spools $  5.00 

Kodak  p-ilm  Pack  Cases 25.00 

Retorts  with  Spools  for  No.  135  Kodak  Film 20.00 

Aluminum  Containers  for  No.  135  Kodak  Film  Retorts 10.00 

Minimum  Weight  of  25  lbs.  Can  Include  Less  Than  1000  Units. 

Address  all  returns  of  Eastman  spools  to — Eastman  Kodak  Company,  Kodak 
Park,   Building  64,   Rochester,   New  York. 


— ^- 


6] 


[  THE  FOCUS  for  JANUARY,  1942  } 


UNIFORMITY 


loydi  pncmik 


^-raiMi^ 


tkl4.  ma*iik 


*iexi  iuttunM 


*t£^  tfeat 


.  .  .  nothing  is  more  essential  in  the 
production  of  uniform  prints  than  de- 
pendability of  chemicals  lot  by  lot.  At 
Mallinckrodt,  a  special  final  laboratory  \ 
test  is  made  to  insure  uniformity.  Both 
quality  and  physical  texture  must  be 
exactly  right  before  any  factory  lot  is 
O-K'd  for  packing  and  shipping. 

H  l^ew-  &^  me  95  okemicald-  made  ^W  f2Ucd&<:yici/pite^. 
PICTOL*,  HYPORICE*,  Sodium  Car- 
bonate (Monohydrated),  Hydroquinone, 
Sodium  Sulfite  Anhydrous  Photo. 

♦Trade  Mark  Reg.  U.  S.  Pat.  Off. 

MALLINCKRODT 

CHEMICAL    WORKS 


MALLINCKRODT  ST.,  ST.  LOUIS,  MO.       74  GOLD  ST.,  NEW  YORK,  N.  Y. 
CHICAGO  PHILADELPHIA  TORONTO  MONTREAL 


[  THE  FOCUS  /or  JANUARY.  1942  ] 


[7 


PHOTOGRAPHY  BY  INFRA-RED 
WITH  CRAFLEX  EQUIPMENT 


The  introduction  of  so-called  "black- 
out" Hash  lamps  (coated  with  a  dye 
that  transmits  only  the  invisible  radia- 
tions beyond  the  red  end  of  the  visible 
spectrum)  has  heightened  the  prevail- 
ing interest  in  infra-red  work.  Tw^o 
questions  you  are  likely  to  hear  fre- 
quently are:  ''How  do  I  focus  for  infra- 
red?" and  "Are  my  holders  safe?" 

Graflex  and  Graphic  film-  and 
plate-holder  slides  made  during  the 
past  seven  or  eight  years  (those  with 
five  raised  dots  on  the  metal  end  of  the 
slide)  are  of  a  special  hard-rubber  com- 
pound that  is  opaque  to  infra-red  ra- 
diations. Other  slides  may  be  safe,  but 
should  be  tested. 

Focusing  for  infra-red  is  not  as  seri- 
ous a  problem  as  many  think.  In  the 
first  place  the  "correction"  required  is, 
under  all  normal  conditions,  so  slight 
that  the  increased  depth  of  field  from 
an  aperture  of  /  8  or  smaller  is  adequate 
to  overcome  the  effect  of  the  shift  in 
focus.  This  shift,  caused  by  the  fact  that 
the  long,  invisible  infra-red  rays  form 
an  image  at  a  greater  distance  from  the 
lens  than  do  the  visible  rays  used  in  or- 
dinary photography,  involves  moving 
the  lens  slightly  forward  from  the  posi- 
tion used  for  regular  film. 

The  amount  of  shift  varies  with  dif- 
ferent types  of  lenses,  and  with  different 
emulsions  and  filters.  The  maximum 
seems  to  be  in  the  neighborhood  of 
3  per  cent  of  the  focal  length,  while  the 
minimum  is  so  slight  as  to  be  barely 
noticeable. 

The  only  way,  so  far  as  we  can  learn, 
to  determine  exactly  what  "correction" 
to  make  for  your  own  lens,  is  by  a  few 
simple  tests.  Use  the  filter  and  emul- 
sion you  have  adopted,  and  make  an 
exposure  at  full  aperture  with  the  lens 
set  accurately  at  infinity  (the  camera 
should  naturally  be  supported  with 
absolute  rigidity).  Then  advance  the 
lens  not  more  than  1  per  cent  of  its  focal 


length  (we  would  suggest  1  mm.), 
mark  the  setting  accurately,  and  expose 
again.  Repeat  this  for  a  2  mm.  exten- 
sion, and  so  forth  until  you  have  reached 
3  per  cent  of  the  focal  length.  Then 
examine  the  resulting  negatives  criti- 
cally through  a  good  magnifier,  or  make 
perfect  enlargements  of  at  least  5  di- 
ameters, and  select  the  one  that  yields 
the  sharpest  print.  Use  the  focal-setting 
of  this  negative  as  your  standard  for 
infra-red  work  at  infinity. 

If  much  work  is  to  be  done  close-up, 
focus  the  subject  on  the  ground  glass 
through  the  filter  you  will  use,  and  then 
make  a  similar  series  of  tests.  For 
occasional  close-up  work  it  should  be 
satisfactory  merely  to  move  the  lens 
forward  from  its  normal  setting  by  an 
amount  equal  to  the  "correction"  al- 
ready determined  for  infinity. 

In  actual  practice  the  use  of  an  aper- 
ture smaller  than,  say,  //8  will  largely 
eliminate  need  of  this  "correction."  But 
for  the  purist,  the  above  information 
will  furnish  material  for  some  very  in- 
teresting experimentation. 

For  information  on  infra-red-sensitive 
materials  and  filters,  write  to  the  manu- 
facturers of  film. 

Data  Book  "Kodak  Films" 

A  new  edition  of  the  data  book  "Ko- 
dak Films"  is  now  available.  Text  and 
specification  sheets  have  been  revised 
wherever  necessary  to  bring  the  infor- 
mation up  to  date.  Specifications  have 
been  added  for  Plus-X  Roll  Films  and 
Film  Packs,  and  for  Kodak  Direct  Posi- 
tive Panchromatic  Film.  Revisions  have 
been  made  in  resolving-power  data,  in 
Photoflood  and  Photoflash  exposure  rec- 
ommendations and  in  the  specifications 
lor  Kodak  Micro-File  Film.  The  book- 
let has  a  new  cover  of  heavier  stock, 

Kodak  Data  Book — "Kodak 

Films" $  .25 


[  THE  FOCUS  for  JANUARY,  1942  ] 


-h- 


PLASTIC  REELS 
And  Now  CANS 


Last  month  we  announced  our  stock  of  plastic  motion  picture  reels  for  8  m/m 
film.  Since  then  we  have  added  16  m/m  transparent  plastic  reels  and  very  at- 
tractive useful  8  m/m  reel  cans. 

The  reels  are  transparent  in  color  and  unusually  light  in  weight.  Users  will 
like  them  because  the  rims  of  the  reel  cannot  be  pinched  out  of  alignment.  The 
8  m/m  reels  are  offered  in 

200'  size 40c  300'  size 50c 

The  16  m/m  reels  are  offered  in 

400'  size 60c 

Plastic  cans  are  finished  in  a  very  attractive  brown  marble-tone.  These  are 
likewise  light  in  weight,  exceedingly  durable,  and  in  time  are  sure  to  replace  metal 
containers.  At  present  plastic  cans  are  available  for  8  m/m  film  in  200'  size  at  45c 
and  300'  size  reels  for  55c.  A  display  of  these  for  the  trade  will  create  a  demand 
for  this  item. 


TESTRITE  PRINT  ROLLERS 

In  spite  of  the  use  of  wringers  and  modern  drying  appliances  there  are  many 
times  when  a  Print  Roller  is  an  indispensable  part  of  your  equipment.  We  doubt  if 
we  will  receive  any  more  Print  Rollers  until  the  war  is  over  and  that  may  be  a  long 
time. 

We  remind  our  readers  that  we  have  the  well  known  Testrite  line  of  rollers  in 
two  models.  The  lightweight  model,  primarily  intended  for  amateurs,  is  neverthe- 
less a  good,  all-purpose  roller  and  is  offered  in  4",  6"  and  8"  widths  at  30c,  45c  and 
65c,  respectively.  The  larger,  and  somewhat  heavier  professional  model,  is  offered 
in  6"  size  at  65c  and  8"  size  at  fl.OO. 

We  suggest  you  order  while  we  have  them. 


[  THE  FOCUS  for  JANUARY,  1942  ] 


[9 


Eastman  Ektar  Lenses 

Three  lenses,  supplementing  the  East- 
man Ektar  F  6,3,  14"  lens,  are  now 
ready. 

Like  the  14"  lens,  they  have  inner 
glass-air  surfaces  treated  to  reduce  re- 
flection and  glare  and  are  carefully  tested 
for  definition  and  color  correction. 

Eastman  Ektar  Lenses 


Covered 
zvith  Full 
Aperture 

F  6.3  5     x7 

F  6.3  63^x85^ 

F6.3  8    xlO 


Le)is  in  barrel 

with  Iris  Fitted 

Eqiiiva-      Dia-  to  Ilex 

lent      phragin  Shutter 

Focus         List  List 

Sy2"      $107.00  $128.00 

10    "      $149.00  $181.00 

12    "      $187.00  $219.00 


Blue  Mighty  Midget  Mazda 
Photoflash  Lannp  No.  5B 

The  General  Electric  Company  an- 
nounces a  new  blue  Mazda  Photoflash 
Lamp  No.  5B  to  be  available  January  1. 

Color  coating  on  the  new  blue  midget 
lamp  has  the  same  characteristics  as  that 
on  the  Photoflash  No.  2 IB.  It  has  been 
carefully  matched  to  the  color  character- 
istics of  Daylight  Kodachrome. 

Size  and  shape  of  the  new  bulb  are 
identical  with  the  clear  No.  5, 

Case     Carton     List 
Qiian.     Quan.     Each 

Photoflash  No.  5B 120        8        $  .18 


Mazda  Photoflash  Lamp 
No.  22 

The  General  Electric  Company  an- 
nounces, as  available  January  1,  the  new 
Photoflash  Lamp  No.  22.  This  is  a  new 
shredded  foil  lamp  rated  at  60,000- 
65,000  lumen  seconds,  having  size  and 
shape  identical  to  the  No.  21  lamp. 

An  important  feature  of  this  new 
lamp  is  that  it  can  be  flashed  on  any 
voltage  from  3  to  125  volts. 

Case  Carton  List 

Quan.  Quan.  Each 
Photoflash  Lamp 

No.  22  60        (>  $  .15 


Infornnatlon  Wanted 

Information  is  requested  about 
Charles  T.  Goodwin  who  was  associated 
with  the  National  Recording  Company 
in  Sacramento. 

Anything  our  readers  can  tell  us  will 
be  kept  conhdential. 

You'd  better  start  giving  soldiers  a 
lift  when  you  pass  them  on  the  road.  A 
year  from  now  with  no  tires  on  your 
car,  you'll  be  thumbing  a  ride  in  a  tank 
or  a  jeep. 

A  New  Racket 

The  announced  curtailment  of  the 
sale  of  automobile  tires  will  result  in 
new  problems  for  those  of  our  readers 
who  are  occupied  with  crime  detection 
and  prevention.  It  will  likewise  create 
a  source  of  annoyance  and  serious  in- 
convenience to  photographers. 

It  is  inevitable  that  there  will  be  a 
wave  of  tire  stealing,  especially  as  older 
tires  show  increasing  evidence  of  wear. 
It  need  not  be  necessary  to  remind  our 
readers  of  the  potential  danger  when 
parking  your  cars,  especially  at  night. 

Be  It  Resolved — 

Resolved,  by  the  Assembly  of  the 
State  of  California,  the  Senate  thereof 
concurring,  That  the  Legislature  of  the 
State  of  California  condemns  and  de- 
plores the  action  of  any  and  all  mer- 
chants in  this  State  who  fail  or  refuse 
to  observe  the  closing  hours  agreed  upon 
by  the  majority  of  the  owners  and  oper- 
ators of  competitive  mercantile  stores 
in  their  communities  where  such  closing 
hours  have  been  adopted  in  the  interests 
of  the  public  safety;  and,  be  it  further 

Resolved,  That  the  Legislature  hereby 
admonishes  such  merchants  that  their 
failure  to  conform  to  voluntary  restric- 
tions in  this  critical  period  may  result  in 
the  imposition  of  drastic  restrictions 
upon  all  retail  establishments  either  by 
virtue  of  action  on  the  part  of  this  or 
other  legislative  bodies  or  by  the  exer- 
cise of  the  powers  of  the  military  author- 
ities of  the  United  States. 


10  }                                      [  THE  FOCUS  for  JANUARY,  1942  ] 
.|_J \ i i 1^ ^ 


LICHT-Of  Different  Kind  But  Important 

Recognizing  the  great  demand  throughout  the  western  states  for  electric  flash- 
lights, we  have  arranged  to  add  flashlights  and  batteries  to  our  stock  and  are  now 
able  to  make  delivery.  We  ofifer  the  famous  Burgess  line  of  flashlights  and  batteries 
in  an  assortment  of  flashlights  which  is  ample  to  supply  a  flashlight  for  every 
purpose. 

K2 .This  will  probably  be  as  popular  a  flashUght  as  was  ever  announced. 

Measuring  Y^yAVixiy^,  it  is  not  as  bulky  as  a  package  of  cigarettes.  The 
plastic  case,  available  in  various  popular  colors,  is  hinged  like  a  book  and 
the  moulded  pattern  of  the  two  penlight  batteries  indicates  the  manner  in 
which  the  bulbs  are  inserted.  This  flashlight  can  be  carried  in  vest-pocket 
or  purse,  and  is  ample  during  blackouts  to  help  you  find  your  way  around. 
A  surprisingly  large  amount  of  light  is  produced.   Price  is  59c. 

T79 This  is  a  streamlined,  torpedo  shaped,  chromium  plated  case  lYi  in.  long 

and  \Vi  in.  in  diameter.  It  is  furnished  complete  with  two  No.  2  round 
battery  cells  and  with  unbreakable  Tenite  lens.  The  light  is  prefocused 
and  is  turned  on  by  a  forward  motion  of  a  button.  A  popular  low  price, 
all-purpose  flashlight.  Complete  with  batteries  at  79c.  When  ordered  in 
minimum  quantities  of  three,  an  attractive  counter  display  is  enclosed 
free  of  charge. 

RSI This  is  a  two-cell  round  metal  case  measuring  1^x6^  with  a  2-in.  lens. 

The  rim  of  the  lens  is  so  designed  that  the  lens  cannot  roll  when  placed 
on  a  table.  Neat  appearing  with  chromium  finish  it  is  furnished  with  a 
prefocus  light,  a  lock  switch,  and  complete  with  batteries  at  price  of  $1.00. 

P13 This  is  a  larger  three-cell  De  Luxe  spodight  with  prefocused  light,  lock 

button,  non-roll  rim,  and  a  concealed  ring  for  hanging.  It  measures  1^2x9 
in.  with  2-in.  lens.  A  very  useful,  all-purpose  flashlight  of  considerable 
view,  furnished  with  battery  for  $2.00. 

We  can  also  furnish  replacement  batteries  for  these  and  similar  flashlights  and 
camera  shops  are  invited  to  consider  the  addition  of  these  timely  items  to  their 
stock.  They  are  as  popular  for  resale  as  roll  film.  It  is  not  a  matter  of  every  family 
home  and  studio  having  a  flashlight,  but  a  matter  of  general  importance  that  each 
person  in  the  family  be  provided  with  flashlight  equipment. 

Order  as  many  as  you  can  from  Hirsch  &  Kaye 


-^ 


[  THE  FOCUS  for  JANUARY.  1942  ] 


[11 


Price  Reduction 

Photographers  who  recently  installed 
fluorescent  hghting  units  and  those  who 
still  contemplate  the  installation  of  this 
equipment,  will  be  interested  to  know 
of  a  price  reduction  in  fluorescent  tubes. 
As  more  of  this  equipment  comes  into 
daily  use  we  can  expect  further  reduc- 
tion in  this  type  of  light  which,  in  up- 
keep cost,  is  by  far  the  most  economical 
of  tubes. 


Blackout  Lamps 

Here  is  an  article  not  actually  related 
to  photography  but  nevertheless  useful 
in  your  studio  and  in  your  home.  The 
manufacturers  of  a  well  known  line  of 
outer  globe  saf elites  have  announced  the 
Two-Lite  Blackout  lamps.  Each  consists 
of  an  outer  shell  of  two  pieces  of  blue 
colored  translucent  plastic  material.  It 
is  screwed  into  a  socket  like  an  ordinary 
lamp.  Inside  the  shell  is  a  similar  socket 
in  which  we  furnish  a  7V2-watt  Mazda 
globe. 

The  purpose  of  this  Two-Lite  Black- 
out lamp  is  to  provide  dim  but  ample 
illumination  of  low  visibility  for  stair- 
ways, halls,  and  public  places.  A  very 
handy  thing  to  have  and  furnished  com- 
plete for  only  45c.  When  not  required 
for  complete  blackout,  the  lower  half  of 
the  shelf  is  readily  removed,  giving  you 
the  full  benefit  of  the  illuminated  globe. 


Is  There  Another? 

In  Tme  Focus  for  November  we 
mentioned  that  apparently  L.  B.  Hane- 
man  of  Battle  Mountain,  Nevada,  had 
established  a  new  record  for  length  of 
service  as  a  photographer.  Now  we 
learn  that  xMr.  Scott  of  Elko,  Nevada,  is 
practically  76  years  of  age  and  has  been 
a  photographer  since  1884.  He  is  still 
active  in  the  profession.  Incidentally, 
Mr.  and  Mrs.  Scott  will  celebrate  their 
(jolden  Wedding  anniversary  on  De- 
cember 28. 

Are  there  other  old  timers  from  whom 
we  have  not  heard? 


Suggestions  for  Stop  Baths 

We  suggest  that  a  3  per  cent  solution 
of  Sodium  Bisulfite  or  Sodium  Meta- 
bisulfite  (3  oz.  367  grains  per  gal.)  be 
used  for  paper  stop  baths.  It  may  be 
more  desirable  to  use  Sodium  Bisulfite 
because  this  is  less  expensive  than  So- 
dium Metabisulfite. 

Substitute  Film  Stop  Baths 

Water  32  oz.       1.0  liter 

Potassium  Chrome 
Alum  1  oz.     30.0  grams 

or 
Water  32  oz.       1.0  liter 

Potassium  Chrome 

Akmi    1  oz.     30.0  grams 

Sodium  Sulfate 
Exsiccated  2  oz.     60.0  grams 

In  either  of  these  stop  baths  between 
development  and  fixation,  the  standard 
Eastman  Formula  F-24  can  be  used. 


Pic-Sharp 


The  suggestion  has  been  made  and 
confirmed  by  actual  test  that  the  Pic- 
Sharp  magnifier  for  ground  glass  focus- 
ing is  excellent  for  examining  Koda- 
chrome  transparencies.  By  this  we  do 
not  mean  they  should  be  used  for  view- 
ing, but  they  are  excellent  for  examin- 
ing the  pictures  in  detail.  Just  one  more 
reason  why  every  photographer  should 
have  a  Pic-Sharp.  Order  one  for  your- 
self and  several  more  to  be  sold  to  your 
customers. 


Try  It 

A  reader  has  thoughtfully  submitted 
a  suggestion  with  reference  to  spotting 
glossy  prints.  He  suggests  the  use  of 
any  good  retouching  dope  and  apply  it 
the  same  way.  If  you  require  retouch- 
ing pencils,  the  spotting  will  not  show. 


12} 


[  THE  FOCUS  for  JANUARY,  1942  ] 


"Midget" 
Nega-File  for  Slides 

The  "Midget"  Nega-File  for  Slides  is  a 
handy,  sturdy  and  attractive  File  which 
can  be  carried  in  a  coat  pocket.  It  is  well 
made  of  quarter-sawed  sycamore  through- 
out and  varnished  in  natural  wood  finish. 

Divided  into  six  sections  with  three  re- 
movable partitions,  it  provides  for  con- 
venient grouping  by  subjects. 

Capacity  of  140  ready  mount  slides  or 
seventy  mounted  slides. 

Price,  each,  $1.00 


"Master" 
Nega-Files  for  Slides 

The  "Master"  Nega-File  for  Slides  com- 
bines both  beauty  and  utility.  It  has  a 
capacity  of  approximately  650  Ready 
Mount  Slides  or  250  Mounted  Slides. 
Separators,  which  fit  in  slots,  also  serve  as 
subject  cards  permitting  easy  classification 
of  slides ;  the  separators,  being  removable, 
allow  various  amounts  of  space  for  differ- 
ent subjects,  and  are  coated  to  take  ink 
readily. 

This  Nega-File  is  manufactured  of  beau- 
tiful quarter-sawed  sycamore  throughout 
and  is  varnished  in  natural  wood  finish. 

Complefe,  only  $2.95 


Nega-File  35  "De  Luxe" 

Each  Nega-File  described  on  this  page 
is  equipped  with  100  glassine  Envelopes 
w^hich,  with  the  exception  of  Envelopes 
for  Nega-Files  Nos.  22  and  35,  are  printed 
for  Number,  Name,  Film,  Stop,  Filter, 
Exposure,  Camera  and  Developer,  and  are 
also  thumb  cut. 

Each  Nega-File  is  also  equipped  with  an 
Index,  providing  for  the  filing  of  nega- 
tives by  subjects,  and  ten  numerical  Index 
Guides  printed  from  10-100. 

The  "De  Luxe"  Model  is  manufactured 
of  quarter-sawed  sycamore  throughout 
and  varnished  in  natural  wood  finish.  The 
regular  models  are  made  from  heavy  chip- 
board with  a  heavy  maroon-colored  paper 
on  the  exterior  that  will  not  easily  soil  and 
lined  throughout  with  book-lined  paper. 

Refills  consist  of  100  Nega-File  Envel- 
opes, an  Index  and  Guides  printed  110-200 
which,  in  the  case  of  Nega-Files  Nos.  16, 
22,  35,  45  and  57,  complete  the  capacity  of 
the  Nega-File.  Nos.  20  and  24  have  a 
capacity  of  400  and  600  negatives  respec- 
tively. Nega-File  Envelopes  are  also 
available  in  packs  of   100. 

Film  Nos.                  File  No.  List  Price 

35  mm.,  828  and  127 "35"  $1.45 

120,  620-21/4x3^  negs "20"  1.45 

120,  620-21^x214  negs "24"  1.50 

620 — strips  of  3-2^4  sqs. 

or  4-2^4x15^ "22"  1.75 

116,   616,    130.    118,    124, 

541,  518,  122 "16"  1.60 

523  and  4x5  cut  film "45"  1.75 

5x7  cut  film "57"  2.10 

"De  Luxe"  models  are  available  in  all 
of  the  above  sizes  at  an  additional  cost  of 
$1.00  to  the  above  list  prices. 

Dealers  and  photo  finishers  are  urged  to 
investigate  the  Nega-File  line,  and  add  it 
to  their  stock  as  a  service  to  their  cus- 
tomers and  increased  sale  of  still  obtain- 
able merchandise.  Illustrated  catalog  sent 
on  request. 


[  THE  FOCUS  for  JANUARY,  1942  ] [  13^ 

SNAPSHOTS  IN  COLOR 

The  Biggest  News  Since  the 
Introduction    of    Roll    Filnn 

FOR  years  amateur  photographers  and  even  professionals  have  talked  of  the 
day  when  it  would  be  possible  to  load  an  ordinary  box  or  roll  camera  with  a 
roll  of  film  and  be  able  to  produce  as  many  prints  in  color  as  might  be  wanted. 
That  day  has  arrived  and  we  are  glad  to  announce  Kodacolor  Film  and  Prints. 
This  KoDACOLOR  is  a  new  Eastman  color  process  which  starts  with  a  new  film 
in  Kodacolor  film,  available  in  six  exposure  rolls,  in  six  popular  sizes  for  roll  film 
cameras.  After  exposure  and  development,  full  color  prints  on  paper  called  Koda- 
color prints  are  made  by  Kodak  Laboratories  in  Rochester.  Kodacolor  film  is 
available  in  the  following  sizes  at  the  indicated  prices: 

127  120  620  116  616  122 

$1.25  $1.50  $1.50  $1.75  $1.75  $2.40 

These  prices  include  processing  the  film  (but  not  printing)  at  Rochester. 
Kodacolor  film  is  loaded,  exposed,  and  removed  from  the  camera  just  like 
black  and  white  film.  No  filters  or  gadgets  are  required.  Any  camera  that  will 
produce  satisfactory  black  and  white  pictures  is  suitable  regardless  of  lens  and 
shutter  equipment.  Even  a  Brownie  will  make  satisfactory  Kodacolor  pictures  in 
summer  sunlight.  For  average  subjects,  in  sunlight,  the  basic  exposure  is  1/50  at 
F  8  to  F  11.   Complete  exposure  information  is  included  with  each  roll  of  film. 

After  exposure,  the  user  removes  the  roll  from  his  camera,  restores  it  to  the 
carton  and  returns  it  to  his  supplier  for  processing  and  printing.  Processed  Koda- 
color films  are  color  negatives.  Like  black  and  white  photography,  Kodacolor  is 
negative-positive  process. 

All  Kodacolor  prints  list  at  40c  each  with  a  minimum  charge  of  1.00  except 
when  prints  are  wanted  at  the  time  the  film  is  processed.  If  the  camera  is  a  Brownie 
Reflex,  Kodak  Duo  620  or  other  split-frame  cameras  each  of  the  good  negatives  can 
be  printed,  separately  to  width  of  2%"  at  price  of  40c. 

All  Kodacolor  prints  are  made  at  the  same  fixed  width  of  2%".  Here  is  a  list 
of  sizes  in  which  the  various  prints  can  be  furnished: 

KODACOLOR  PRINT  SIZES 
(ye^^  margins  not  included) 
Negative  Size  Print  Size  Negative  Size  Print  Size 

No.  122 2%x5%  No.  120 IV^x^^ 

No.  616  2%x5  Half-620 2%x4 

No.  116 2%x5  Half-127 278x31^ 

No.  127 27/8x4/2  l/gxl/s  - 2%x27/8 

No.  620 2 7/8x4 A  2/4x2/4 27/8x27/8 

Kodacolor  prints  are  made  by  a  standard  printing  process  and  it  is  not  possible 
to  produce  enlargements.  The  picture  size  is  limited  to  the  size  indicated  for  a  given 
size  negative.  Kodacolor  prints  can  be  mounted  in  an  album  with  suitable  ad- 
hesive or  dry  mounting  process.  The  dating  of  Kodacolor  film  will  approximate 
nine  months.  Portrait  attachments  and  similar  lenses  may  be  used  but  no  filters. 
All  prints  have  a  glossy  surface  and  it  is  interesting  to  know  that  excellent  black 
and  white  pictures  are  obtained  from  sharp  Kodacolor  negatives. 

(Continued  on  Page  15) 


14  ]  [  THE  FOCUS  for  JANUARY,  1942  ] 


I  MPO  RTAN  T 

PHOTO-COPYING  REGULATIONS 

The  following  may  not  be  copied  photographically.  There  are  penalties  of  fine 
or  imprisonment  for  those  found  guilty  of  making  such  copies. 

•  Obligations  or  Securities  of  the  United  States  Government  Including: 

Bonds  Certificates  of   Deposit 

Certificates   of   Indebtedness  Bills,  Checks,  or  Drafts  for  Money,  drawn 

National    Bank  Currency  by  or  upon   authorized   officers  of  the 

Coupons  United    States 

United    States    Notes  Stamps     and     other     representatives     of 

Treasury    Notes  value,     of    whatever    denomination, 

Gold  Certificates  which    have    been    or    may    be    issued 

Silver  Certificates  under  any  Act  of  Congress. 

Fractional   Notes  Coins  or  Money  in  any  form. 

•  Adjusted  Compensation  Certificates  for  Veterans  of  the  World  War. 

•  Amateur  Radio  Operators'  Licenses. 

•  Automobile  Licenses;  Drivers'  Licenses;  Automobile  Titles  in  Certain  States. 

•  Certificates  of  Citizenship  or  Naturalization. 

•  Copyrighted  Material  (Without  Permission  of  the  Owner  of  the  Copyright). 

•  Immigration  Papers. 

•  Passports. 

•  Obligations  of  Any  Foreign  Government,  Bank  or  Corporation. 

EXCEPTION 

When  it  is  necessary  to  copy  a  legal  document  on  which  there  is  a  cancelled 
revenue  stamp,  this  may  be  done  by  authority  of  Sec,  402.2  of  Internal  Revenue 
Bulletin  No.  7  entitled  "Reproductions  Authorized": 

"Authority  is  hereby  given  to  make,  hold  and  dispose  of  black  and 
white  reproductions  of  cancelled  United  States  Internal  Revenue 
Stamps  provided  that  such  reproductions  are  made,  held  and  dis- 
posed of  as  part  of  and  in  connection  with  the  making,  holding  and 
disposition  for  lawful  purposes  of  the  reproductions  of  the  documents 
to  which  such  stamps  are  attached." 

We  have  endeavored  to  list  the  subjects  which  it  is  not  permissible  to  photo- 
graph. We  recommend  in  case  of  any  uncertainty  that  you  ask  the  advice  of 
your  attorney. 


[  THE  FOCUS  for  JANUARY.  1942  ] 


[15 


-4- 


KODACOLOR     FILM 

(Continued  from  Page  13) 

SPECIAL  NOTICE 

The  retail  price  of  Kodacolor  him  includes  processing  only.  Exposed  Koda- 
coLOR  film  will  be  handled  with  great  care  while  in  our  possession.  The  film  will 
be  replaced  it  damaged  or  lost  at  any  time  by  us  or  any  associate  company.  Except 
for  such  replacements,  Kodacolor  film  will  be  accepted  for  processing  and  for 
making  Kodacolor  prints  without  warranty,  guarantee,  or  liability  of  any  kind. 

The  dye  used  in  Kodacolor  film  and  Kodacolor  prints,  like  other  dyes,  may, 
in  time,  change.  Neither  Kodacolor  film  nor  Kodacolor  prints,  therefore,  will  be 
replaced  or  otherwise  warranted  against  any  change  in  color. 


Aerosol 

The  popularity  of  the  well  known 
wetting  solution  continues.  An  increas- 
ing number  of  photo  finishers  now  have 
added  this  to  their  solution  and  we  are 
prepared  to  supply  Aerosol  in  small  bot- 
tles at  25c;  also  in  one-gallon  containers. 
The  larger  units  will  be  found  to  be  the 
most  economical  for  professional  pho- 
tographers,      .^i^...^^:^ 

Eastman  View  Camera  No.  2D  will 

henceforth  be  supplied  as  follows: 
Eastman  Vievv^  Camera  No.  2D  with 

one   Eastman    Film    or    Plate    Holder, 

without  lens 

5x7 

Without  case $72.75 

With  case 83.25 

8x10 

Without  case „„ $86.60 

With  case 98.60 

Carrying  cases  for  these  cameras  will 

continue  to  be  furnished. 

We  were  glad  to  welcome  Mr.  and 
Mrs.  Le  Mille  of  Redman,  Oregon,  dur- 
ing their  brief  visit  in  San  Francisco. 
They  had  made  a  rather  extended  tour 
and  were  then  on  their  way  home. 

The  Treasury  Department  has  ruled 
that  Developing  Trays  and  Hypo  baths 
are  taxable  but  that  Funnels  and  Grad- 
uated Measures  are  not  taxable. 


Please  Note 

The  Department  of  Justice  has  issued 
a  warning  "that  any  Japanese,  German 
or  Italian  National  (alien)  found  in  pos- 
session of  a  camera  of  any  kind,  regard- 
less of  the  use  to  which  it  is  put,  faces 
loss  of  his  or  her  equipment  and  deten- 
tion   in   concentration   camps." 

It  behooves  every  dealer  to  cooperate 
to  the  fullest  extent  in  the  above,  which 
plays  a  most  important  part  in  the 
national  defense. 


Army   Announces   Areas 
Banned  to  Photographers 

In  the  interest  of  national  security, 
citizens  were  advised  by  the  Western 
Defense  Command  and  Fourth  Army 
against  taking  photographs  showing: 

Army  units,  headquarters,  transports, 
camps,  buildings,  installations,  projects, 
weapons,  equipment,  supplies,  move- 
ments or  other  military  materiel  or  ac- 
tivities in  the  Western  theater  of  opera- 
tions comprising  California,  Oregon, 
Washington,  Idaho,  Montana,  Utah, 
Nevada,  Arizona  and  Alaska. 

Banned  also  is  photographing  of  non- 
military  structures  including  bridges, 
tunnels,  shipping  and  railroad  facilities, 
reservoirs,  certain  essential  manufactur- 
ing plants,  electric  or  gas  units,  tele- 
graph, telephone  and  radio  installations. 


H- 


16] 


[  THE  FOCUS  for  JANUARY,  1942  ] 


-^ 


a 


Sussman  Mounts  Are  Paramount" 


JisJbuL  £aijd. 


Creation  Coated  Duplex  Cover  and  Insert  Stock — Serrated  Edge  Underlay — Slip-In  Style- 
Gray  and    Neutral   Shades 

Strikingly  modern  in  stock  and  design,  most  attractively 
framing  photographs,  aptly  describes  the  Kelvin  easel.  In 
oversized  dimensions  throughout  all  the  sizes  in  which  it 
is  made,  it  is  a  style  which  once  seen,  will  demand  instant 
attention  and  produce  customer  demand  for  additional 
pictures. 

Kelsey  is  the  Kelvin  Style  in  2-piece  Grey  only 

List  Price 

Outside  Size  per  loo 

4^/4X  e%  $  6.15 

SVsx  JVa  8.50 

eVsx  9  10.00 

7/8x10/8  11.50 

10     xl3/2  19.50 

12^2x11  20.00 

KELSEY 

^%x  6%  $  5.00 

5y8X  7%  6.25 

6'/8X  9  8.00 

7'/8xlOK8  9.00 

Boxed  in  lOO's  in  3x4  size — Boxed  in  50's,  3x5,  4x6  and 

5x7— Boxed  in  25's,  8x10  and  10x8. 

Sample  on  receipt  of  List  Price 


Print  Size 
3x4 
3x5 
4x6 

5x7 
8x10 
10x8 

3x4 
3x5 
4x6 
5x7 


JjcdcxHv  JjoMcA. 


Crash  Patterned  White  Rag  Stock — Slip-In  Style — Deckled  Cover  and   Insert 

This  folder  gives  an  impression  of  greater  worth  than  the  modest  prices  would  indicate.  A  pleasing 
shaded  tint  in  a  double  plate  sink,  on  the  insert  around  the  opening,  lends  an  artistic  appearance  to  your 
portraits. 


•] 


Price 

Size 

Outside  Size 

per  100 

3x4 

5x7 

$  6.25 

3     X  5 

5'/2x  8 

7.25 

4x6 

7     xl0'/8 

10.00 

5     X  7 

8     xlP/4 

11.00 

7x5  Group 

9/8X    8/8 

11.50 

61/2X  8/2 

9/4x12/2 

13.75 

8     xlO 

10%xl4 

16.00 

10     X  8  Group 

13     xll/8 
r>'o    2^A    2^=;.    A^f. 

16.00 

Boxed  in  50's — All  larger  sizes 
Samples  on  receipt  of  List  Price 


Manufactured  by  A.  SUSSMAN  &  CO.,  Philadelphia 

HIRSCH  &  KAYE  . 

Distributors 


-^ 


[  THE  FOCUS  for  JANUARY,  1942  } 


[17 


'Sussman  Mounts  Are  Paramaunt" 


JcdmjoiqsL  J^oLdbihA. 


Beauticoat  Duplex  Cover  Stock  Whife  or  Buff  Antique  Stock  Insert 

Buff  or  White  Shades  Deckle-Edge  Cover 


Slip-In  Style 


The  outer  surface  of  the  cover  is  coated  in  a  new  fashion,  the  inside  surface  being  rough  antique  to 
correspond  with  the  antique  insert  stock.  A  platinum  ink  design  on  the  cover  enhances  its  attractiveness. 
The  insert  design,  a  double  line  effect,  pleasingly  frames  your  portraits.  The  insert  design  also  features 
a  plate  sinking  to  lend  it  further  distinction. 


Price 

Print  Size 

Outside  Size 

per  100 

3x4 

5     X  7 

$  6.75 

•3x5 

5'/2x  8 

7.75 

*4     X  6 

eVzx  9% 

9.50 

*5     X  7 

7'/4xl0 

11.00 

7x5  Group 

9'/8X  S'/s 

11.50 

6'/2X    8/2 

9'/4Xl2'/2 

14.25 

8     xlO 

10%xl4 

16.75 

10     X  8  Group 

13     xllYs 

16.75 

*/n  stock.   Other  sizes  to  order. 

Boxed  in  lOO's— 3x4,  3x5  and  4x6 
50's  all  other  sizes. 


J^ahqo  ^oMibu 


Silver  and   Black  Design  Grey  Shade  Only 

Siip-ln  Style 


Coated    Duplex    Cover    Stock,    Coated    Insert    Stock 
Serrated   Edge  Underlay 


A  distinctive  easel  in  modern  design,  typical  of  Sussman  leader- 
ship in  the  Mounting  field.  It's  moderately  priced  and  the  sizes 
will  take  care  of  all  principal  requirements  for  the  easel  style. 

Price 
Print  Size  Outside  Size  per  100 

3x4                                    4%x  6%  $  7.00 

4'/4x  6%  7.00 

5%x  VA  9.00 

eV^x  9/2  10.25 

8%x  7^8  12.50 

9'/2xl2'/2  16.50 

10     xl3'/2  19.50 

12^2x11  20.00 


X  5 

X  6 
X  7 
X  5  Group 


*3 

*4 
*5 

7 

6'/2X     8'/2 

8     xlO 
10     X  8  Group 


In  stock.    Other  sizes  to  order. 

Boxed  in  lOO's — 3x4  and  3x5 

Boxed  in  50's — 4x6,  5x7  and  7x5  gr. 

Boxed  in  25's— 6'/2x8!'^,  8x10  and  10x8  gr. 


Manufactured  by  A.  SUSSMAN  &  CO.,  Philadelphia 


HIRSCH  &  KAYE 


Distributors 


18  ]                                       [  THE  FOCUS  for  JANUARY,  1942  ] 
■¥ 


THREE  NEW  DAYLIGHT  BLUE  SUPERFLOOD  BULBS 
NOW  AVAILABLE  FOR  COLOR  USE 

To  meet  the  critical  requirements  of  color  photography,  the  Wabash  Photo- 
lamp  Corporation,  of  Brooklyn,  N.  Y.,  has  produced  three  new  Daylight  Blue 
Superflood  Photolamps,  identified  as  Nos.  Bl,  B2  and  B4,  as  illustrated  on  front 
cover.  These  new  bulbs  are  made  of  a  natural  daylight  blue  filter-glass  which 
acts  as  its  own  self-filter  to  bring  out  the  color  spectrum  of  the  light  to  approximate 
natural  daylight,  thus  eliminating  the  need  for  correction  filters  when  taking 
indoor  color  pictures  with  regular  professional  daylight  type  Kodachrome  film. 

The  natural  daylight  blue  glass  of  the  bulb  has  been  inside  frosted  to  produce 
a  soft  diffused  type  of  light  that  is  recommended  especially  for  all  applications  where 
artificial  light  is  required  to  supplement  daylight  and  for  softer  shadows  in  both 
black  and  white,  and  in  color.   The  characteristics  of  the  three  new  bulbs  follow: 

No.  Bl  No.  B2  No.  B4 

Watts ^ 250  500  1,000 

Bulb  designation  A21  A25  PS35 

Life  in  hours 3  8  10 

Approximate  lumens  ._..... 6,100  12,000  23,500 

List  price  $  .30  |  .60  $1.75 


H- 


OUTFIT  FOR  TESTING  FIXING  BATHS  ANNOUNCED 

BY  KODAK 

To  enable  every  photographer  to  answer  for  himself  the  question,  "How  fresh 
is  the  fixing  bath?"  Eastman  has  just  introduced  the  Kodak  Testing  Outfit  for 
Acid  Rinse  and  Fixing  Baths  for  Paper.  A  compact,  two-bottle  kit,  the  unit 
contains  sufficient  material  to  keep  the  average  photographer  well  informed  on 
this  point  for  many  weeks. 

According  to  the  company,  the  fluid  in  bottle  "A,"  the  acid  rinse  bath  test, 
will  turn  purple  when  added  to  an  acid  rinse  bath  whose  acidity  has  fallen  to  a 
point  beyond  which  it  is  unsafe  for  further  use.  In  a  similar  manner  the  fluid  in 
bottle  "B"  will  combine  with  a  fixing  bath  to  produce  a  heavy  yellow  precipitate 
if  the  bath  is  exhausted. 

Designed  particularly  for  use  with  rinse  and  fixing  baths  for  paper,  the  Kodak 
Testing  Outfit  is  said  not  to  be  usable  for  testing  film  and  plate  fixing  baths.  The 
complete  kit  is  priced  at  $1.00. 

Order  today  from  Hirsch  &  Kaye 


[  THE  FOCUS  for  JANUARY.  1942  ] 


[19 


Tips  on  Kodachrome  for  Tropical  Travelers 


Travelers  to  the  tropics  should  be 
advised  of  two  extremes  of  weather  con- 
ditions prevalent.  In  the  West  Indies, 
for  example,  the  air  is  almost  continu- 
ally filled  with  an  atmospheric  haze;  in 
Central  Mexico  and  southwest  United 
States  it  is  generally  extremely  clear. 
Both  of  these  conditions  require  expo- 
sure variations  from  the  normal  for  best 
results.    (See  table  that  follows.) 

Filmers  going  to  hot  and  humid 
climates  should  be  encouraged  to  take 
only  Cine-Kodak  Films  in  tropical 
packing.  Eight-mm.  and  16-mm.  rolls 
are  already  packed  in  taped  film  contain- 
ers. A  small  extra  charge  is  made  for 
tropically  packing  8-mm.  and  16-mm. 
magazines. 

Whenever  possible,  filmers  in  the 
tropics  should  keep  both  their  unex- 
posed and  exposed  Kodachrome  in  a 
refrigerator.  If  refrigeration  is  not  read- 
ily available  the  films  should  be  kept 
in  as  cool  a  place  as  possible.  Unex- 
posed film  kept  in  a  refrigerator  should 
be  removed  a  day  before  it  is  used,  to 
allow  the  film  to  warm  up  slowly  to  out- 
side temperature.  This  decreases  the 
danger  of  condensation  on  the  cold  film 
which  might  cause  trouble. 

Exposed  Kodachrome  Film  should 
never  be  resealed  in  tropical  packages 


unless  special  precautions  are  taken  to 
dry  out  the  films  beforehand.  The 
amount  of  moisture  film  absorbs  de- 
pends on  the  length  of  time  it  is  exposed 
to  humid,  high  temperatures.  This 
moisture  may  be  transferred  to  dried 
rice,  tea  leaves,  or  silica  gel  by  sealing 
the  film  in  a  can  with  any  of  these 
agents.  Rice  can  be  dried  by  heating 
it  in  an  open  tin  until  it  is  pale  brown; 
it  should  then  be  cooled  in  a  closed 
container  before  using.  One  pound  of 
rice  will  dry  ten  100-foot  rolls  of  16- 
mm.  film. 

Tropical  filmers  should  be  encouraged 
to  send  their  Kodachrome  Films  for 
processing  as  soon  after  exposure  as 
possible.  Keeping  exposed  films  for  even 
a  few  weeks'  time  in  hot  and  humid 
climates  may  result  in  faulty  color  be- 
cause the  latent  image  in  one  of  the 
emulsion  layers  may  change  more  rap- 
idly than  in  another. 

Processed  Kodachrome  should  be 
kept  relatively  cool  and  dry.  The  most 
satisfactory  storage  place  is  one  in 
which  the  temperature  does  not  exceed 
70°  and  the  relative  humidity  50  per 
cent.  Of  course,  Kodachrome  may  be 
exposed  temporarily  to  a  higher  hu- 
midity and  temperature,  but  the  cooler 
and  dryer  Kodachrome  Film  is  kept  the 
(Continued  on  Page  21) 


.e. 


-^ 


KODACHROME  EXPOSURES  RECOMMENDED 

For  Use  In  Tropical  Sunlight.    Normal  Camera  Speed   (16  frames  per  second 


Region 

Subject  in  Sunlight 

Exposure 

West    Indies    and    other    areas 

Average  colored  subject 

//5.6 

Between  //5.6-8 

where  air   is  continually   filled 
with  atmospheric  haze. 

Light  colored  subject.    Beach, 
marine,  distant  views 

Central    Mexico,    Southwest 

Light    colored    subject,    flat 
lighted                

Between //8- 11 
Between  //5.6-8 

Between  //4.5-5/) 

United   States  and  other  areas 
where  atmosphere  is  unusually 
clear  and  the  range  of  light  in- 
tensities extremely  great. 

Sidelighted    subject    with    im- 
portant large  shadow  areas. ... 
Backlighted    subject    where 
highlight    detail     not    impor- 
tant    

nteoHA 


efcle<L 


^}'^ 


'^m^ 


"Portrait  of  An  Old  Woman," 
taken  in  China  by  Francis  Wu, 
A.R.P.S.,  of  Hong  Kong,  China, 
has   hung   in: 

8th  Detroit  Int.  Salon,  1939 
Photographic  Society  of  America, 

1940  Int.  Salon 
London  Salon,  1939 
Iowa  State  Fair  Int.  Salon,  1940 
Paris  34th  Int.  Salon,  1939 
Victorian  Int.  Salon,  1939 
Germany  Int.  Salon,  1939 
Amsterdam  Int.  Salon,  1939 


Canadian  6th  Int.  Salon,  1939 
Jugoslavia  7th  Int.  Salon,  1939 
Spain  15th  Int.  Salon.  1939 
Marshall  Field  3rd  Int.  Salon,  1939 
Fifth  Prize  in  Camera-Craft 

Monthly  Competition,  1939 
Roll  of  Honor  in  Springfield  Int. 

Salon,  1940 
Rochester  5th  Int.  Salon,  1940 
2nd  Springfield  Int.  Salon,  1940 
5th  Des  Moines  Int.  Salon,  1940 
Norfolk  3rd  Int.  Salon,  1940 
Wilmington  7th  Int.  Salon,  1940 


First  All  China  Exhibition.  1939 
P.  P.  A.  7th  Int.  Salon,  1940 
Milwaukee  7th  Int.  Salon,  1940 
Vancouver  1st  Int.  Salon,  1940 
Wilkes-Barre  2nd  Int.  Salon,  1940 
Amateur  Photographic  Competition, 

London.  2nd  prize.  1939 
Boston  Nature  Int.  Salon,  1940 

Francis  Wu  says  .  .  .  "All  my  exhi- 
bition and  competition  works  are 
enlarged  through  a  5  inch  f4.5 
Wollensak  enlarging  lens." Improve 
your  photography  with  a  Wollensak. 


For  Movies^  Candid,  Enlarging,  Action,  Sfcills 


WOLLENJAK  OPTICAL  CO.,  ■iociiifTER,N 


[  THE  FOCUS  for  JANUARY,  1942  } 


[21 


BROKEN  WINDOW  AND  BLACKOUT  PROTECTION 

We  now  have  a  supply  of  adhesive  to  reduce  injury  and  damage  from  broken 
windows  to  a  minimum.  The  products  we  offer  have  been  used  with  considerable 
success  in  London  and  throughout  England. 

Since  the  great  loss  of  life  in  the  repeated  bombings  of  London  resulted  from 
flying  glass,  the  importance  of  rendering  windows  shatterproof  becomes  a  matter 
of  utmost  importance.  V'^arious  patterns  and  artistic  use  of  the  adhesive  will 
readily  suggest  themselves.  A  criss-cross  application  of  2-inch  widths  on  the  inside 
of  windows  is  the  most  satisfactory.  The  tape  should  be  applied  so  that  no  space 
larger  than  4x4  inches  is  left  unprotected.  Your  windows  are  not  rendered 
unbreakable  but  are  restrained  against  flying  fragments. 

We  can  supply  window  protection  scotch  tape  in  2-inch  width  and  72  yards  to 
a  roll.  We  can  furnish  a  semi-transparent  type  designated  "AFD"  or  a  totally 
opaque  type  in  similar  width  and  length  designated  as  "AFK."  The  last  named 
will  serve  a  double  purpose  for  in  addition  to  complete  blackout  protection  to 
a  window,  the  glass  is  restrained  against  flying  fragments. 

Acetate  Fibre  Tapes — 2  inches  x  72  yards — For  Window  Protection 

for  Blackouts 


1  roll  .. 

6  rolls 

48  rolls 

144-287  rolls 

288  rolls  and  over. 


TRANSPARENT  TYPE  "AFD' 
Tensile  Strength,  36  lbs./ inch 
Adhesion  Value,  30  lbs. /inch 

$3.52  roll 

3.17  roll 
2.82  roll 

2.18  roll 
2.04  roll 


BLACK— TYPE  "AFK" 
Tensile  Strength,  47  lbs./ inch 
Adhesion  Value,  62  lbs./ inch 

$3.92  roll 

3.53  roll 

3.14  roll 

2.43  roll 

2.27  roll 

For  those  who  desire  something  less  expensive  and  purely  as  a  matter  of  pro- 
tection and  blackout,  we  suggest  scotch  masking  tape.  Type  "MF,"  in  white,  tan, 
or  black  as  follows: 

Scotch  Wet-or-Dry  Masking  Tape — Type  "MF" 

(White,  tan  or  black — for  window  protection;  black — for  blackouts.)  Tensile 
strength,  20  Ibs./inch.   Adhesion  value,  23  Ibs./inch. 

iy2"x60yds.  2"  X  60  yds. 

1  roll  $1.44  roll  $1.89  roll 

12  rolls  1.35  roll  1.77  roll 

72  rolls  and  over 1.22  roll  1.59  roll 

Also  of  considerable  use  in  printing  and  enlarging  rooms  for  masking,  etc. 
The  cost  is  little — but  the  protection  great.  Order  today  from  Hirsch  &  Kaye. 


Kodachrome 

(Continued  from  Page  19) 

better  it  will  retain  its  normal  color 
balance.  Under  no  circumstances  should 
exposed  Kodachrome  be  purposely  hu- 
midified. 

The  annual  exodus  of  travelers  to  the 
tropics  is  now  getting  under  way.    As 


usual,  they  are  taking  their  cameras 
with  them.  Because  they're  traveling 
through  colorful  country  they  will  want 
to  take  along  plenty  of  Kodachrome 
Film,  and  they'll  want  the  pictures  they 
shoot  with  this  film  to  be  the  best  ob- 
tainable. You  can  help  them  get  the 
results  they  are  after  by  passing  on  to 
them  these  travel  tips. 


22] 


[  THE  FOCUS  for  JANUARY,  1942  } 


-4- 


Important  Notice 

Effective  with  this  number  The  Focus 
will  change  to  a  bi-monthly  publication, 
which  means  that  you  will  receive  it 
every  other  month.  Shortage  of  linotype 
material,  paper,  and  other  war-time  con- 
ditions make  it  imperative  that  this 
change  be  made.  The  next  number  will 
arrive  sometime  in  March. 

Meanwhile,  it  important  announce- 
ments are  to  be  made,  you  will  receive 
one  of  our  service  bulletins.  On  hearing 
this  decision  Jerry  announced  a  plan  of 
his  own  but  at  this  writing  we  are  un- 
able to  pry  from  him  his  military  secret. 
In  the  vernacular  of  modern  youth  there 
is  no  such  word  as  "can't"  and  Jerry 
will  no  doubt  see  that  his  public  is  not 
overlooked  in  any  way. 


Throw  Away  the  Old 
Schedule 

The  impact  of  the  war  is  already  felt 
in  a  number  of  other  ways  other  than 
the  shortage  of  equipment.  The  short- 
age of  rubber  for  tires  has  caused  all 
trucking  and  drayage  companies  to  cur- 
tail their  operations.  This  likewise  ap- 
plies to  our  own  truck  and  to  equip- 
ment used  for  local  and  trans-bay  de- 
liveries. 

Do  not  figure  too  closely  on  the  ar- 
rival of  your  goods.  We  will  try  to  have 
your  orders  packed  as  quickly  as  pos- 
sible but  we  have  already  noticed  that 
packed  orders  remain  in  the  shipping 
room  longer  than  usual,  awaiting  the 
call  of  the  drayage  company.  After  all, 
if  diverting  rubber  that  is  needed  will 
help  us  win  this  war,  we  will  all  be 
better  off  for  this  small  sacrifice  of  super 
service. 


Stolen 

4x5  Speed  Anniversary  Graphic  No. 
275060  with  F4.7  Ektar  lens  No.  E65951 
in  Supermatic  shutter.  Was  fitted  with 
Kalart  range  finder  and  Abbey  syn- 
chronizer. A  Weston  meter  was  also 
taken.  If  offered  for  sale,  please  wire 
Ibanex  Studio,  1038  Broadway,  Fresno. 


Visitors 

Each  year  following  the  close  of  the 
Christmas  season  it  is  our  pleasure  to 
welcome  and  chat  with  a  number  of 
our  readers.  This  year  we  recall  the 
visit  of  Mr.  Piatt  of  Redding,  Mr.  Staples 
of  Chico,  and  Mr.  Cramer  of  Santa 
Cruz. 

"Cap"  Crane  of  Vallejo  calls  rather 
frequently  but  this  time  we  had  the 
pleasure  of  meeting  Mrs.  Crane. 

Mr.  and  Mrs.  Lucas  and  co-worker  of 
the  Modern  Photo  Arts  Studio  in  Stock- 
ton called.  Likewise  Mr.  and  Mrs. 
Wallis  of  Lodi. 

Mr.  Adrian  and  Mr.  Wattel  of  Stock- 
ton purchased  a  new  camera  and  Mr. 
Goodrich  of  Yreka  entertained  us  with 
the  history  of  the  State  of  Jefferson. 

Will  Thomason  of  Chico  likewise 
called. 

For  Sale 

Ground    floor    studio    in    Oregon. 
Location    is   excellent   and   studio   and 
equipment  is  ample.  Will  sell  on  terms. 
Owner  called  to  military  service. 
Cecil  V.  Acer         La  Grande,  Oregon 


Wanted 

Prism  Binoculars  of  all  kinds,  new 
and  used.  Please  submit  complete  de- 
scription or  send  the  glasses  to  us  for 
appraisal. 

Should  repairs  be  needed  we  can  re- 
condition the  binoculars  for  we  are 
equipped  to  render  this  service. 

For  Sale 

Well   founded   studio   in   Wyoming; 
selling    because    of    defective    vision. 
Studio  deserves  investigation. 
MuRL  McCoy  Afton,  Wyoming 

Wanted 

Receptionist,  attractive,  with  sales 
ability,    who    can    retouch    and    color. 
Steady  position,  good  pay. 
The  Camera  Shop    Lompoc,  California 


[  THE  FOCUS  for  JANUARY,  1942  ] 


[23 


A  Suggestion 

When  making  a  photograph  ot  a  man 
with  a  pipe  either  for  a  catalog  illustra- 
tion or  for  a  portrait,  put  some  tobacco 
in  the  pipe  and  light  it.  An  empty  pipe 
will  readily  make  itself  known  in  the 
picture  and  will  give  your  picture  that 
posed  appearance  which  detracts  from 
its  usefulness. 


How  to  Find  Us 

Out  of  town  photographers  who  have 
not  yet  called  on  us  and  contemplate  a 
visit  to  San  Francisco  will  find  it  easy 
to  find  our  address. 

A  diagram  has  been  prepared  to  indi- 
cate the  most  practical  route  to  239 
Grant  Avenue  via  the  Bay  Bridge.  A 
copy  of  the  diagram  and  any  specific 
information  will  be  sent  to  anyone  who 
would  like  to  have  this  service. 


Notice 

To  be  sure  of  a  mutual  under- 
standing with  reference  to  prices, 
we  remind  our  readers  that  all 
orders  are  accepted  subject  to 
price  changes  and/or  discounts 
which  may  prevail  at  the  time  of 
delivery.  This  reminder  is  made 
necessary  by  the  continual  arrival 
of  similar  notices  from  the  numer- 
ous manufacturers  whose  prod- 
ucts we  distribute. 

While  the  situation  had  already 
become  quite  serious,  the  huge 
armament  program  outlined  in 
the  President's  address  to  Con- 
gress indicates  to  what  extent 
shortages  will  exist  in  all  non- 
defense  lines.  For  this  reason,  we 
are  unable  to  guarantee  time  of 
delivery  on  such  items  as  may 
not  be  in  stock  when  your  or- 
der arrives  nor  will  we  be  able 
to  guarantee  the  price.  Thanks 
to  an  understanding  of  what  the 
future  might  hold,  we  have  tried 
to  build  up  as  large  an  inventory 
as  possible  of  all  items  for  your 
protection  during  1942. 


Paper  Shortage 

Perhaps  you  have  experienced  a  delay 
in  receiving  your  supplies  of  single 
weight  paper.  We  remind  you  that  this 
is  not  due  to  an  actual  shortage  of  the 
paper  but  due  to  so  much  of  it  being 
diverted  into  the  defense  program  for 
various  purposes.  Pictures  for  the  armed 
forces,  for  identification  and  similar 
purposes  have  prior  claim  over  all  other 
photographs  and  in  the  event  you  are 
still  waiting  for  glossy  paper,  we  sug- 
gest you  seriously  consider  a  substitution 
of  some  other  surface  for  which  the 
demand  is  more  like  normal. 

No  Tax 

The  following  items  have  been  ruled 
upon  .as  not  being  subject  to  the  Manu- 
facturers' Tax: 

Unsensitized  film,  paper  and  fabrics; 
blotter  backs;  photographic  chemicals, 
including  prepared  and  mixed  both 
liquid  and  powder;  bromoil  pigments; 
pallettes;  negative  files;  mounting  card- 
board; carbon  tissue;  prepared  chemical 
specialties,  including  stain  remover, 
spotting  medium,  print  and  negative 
dryer;  hypo-killer,  intensifiers,  reducers, 
retouching  varnish,  toners,  lens  cleaners 
and  wetting  solutions;  dry  mounting 
presses;  trimmers;  print  rollers;  negative 
illuminators;  albums;  mounts;  foot- 
control  switches;  negative  containers 
and  albums;  carrying  cases  of  all  kinds, 
sold  separately;  slide  boxes;  transparency 
viewers;  motion  picture  reels,  cans  and 
humidors;  slide  glass;  wooden  film 
clips;  glass  graduates  and  funnels;  paper 
cabinets  and  safes;  scales;  weighing 
spoons;  8  mm.  and  16  mm.  motion  pic- 
ture projectors;  still  film  and  plate  pro- 
jectors; motion  picture  accessories,  in- 
cluding splicers,  rewinds,  viewers  and 
editing  equipment. 

})cvcrly  Hills  police  have  warned 
camera  shop  owners,  jewelers  and  fur- 
riers to  remove  goods  from  windows 
nightly  at  dusk  in  case  smash-and-grab 
thieves  take  advantage  of  blackouts  to 
[)ly  their  nefarious  trade. 


THE  SERVICE  CASE 
(Maroon) 


THE  EXCHANGE  PHOTO  CASE 
(Blac\) 


"\  Tade  of  leatherlike  material  with  a  Morocco  grain  in  regular  stock  sizes — 
-*~^-*'  3x4,  3x4^/2  and  4x6 — for  one,  two  or  three  pictures.  Print  is  held  in  place  by 
acetate  corners  and  protected  with  Kodaloid.  Prices  starting  as  low  as  25  cents  each. 

The  SERVICE  CASE  has  an  appropriate  emblem  stamped  in  genuine  gold 
leaf  on  cover  ...  in  keeping  with  military  portraits. 

The  EXCHANGE  PHOTO  CASE— Plain  cover,  no  design— suitable  for 
general  use. 

These  cases  will  create  a  demand  for  extra  prints  for  either  class  of  work.  Elave 
samples  of  both  styles  in  your  salesroom  and  suggest  an  extra  portrait  as  a  special 
gift  after  you  have  made  the  sale  for  regular  portraits. 

Available  through  your  stocl^house 


EASTMAN  KODAK  COMPANY 

[Taprell  Loomis  Division]  CHICAGO,  ILLINOIS 


[  THE  FOCUS  for  JANUARY,  1942  ] 


[25 


$£AJUfL 


QoMfWc 


By  Himself 


-¥■ 


This  year  will  go  down  in  history  as 
Nineteen  Fortitude. 

According  to  Hitler,  the  war  ended 
a  year  ago.  According  to  Churchill,  the 
war  hasn't  really  started. 

It's  my  own  idea  that  our  war  with  the 
suntanned  Aryans  will  run  like  1-2-3. 

Forty-one  we  got  socked. 

Forty-two  we  get  ready. 

Forty-three  we  make  the  Rising  Sun 
look  like  Sitting  Bull. 

At  the  beginning  of  the  war  Uncle 
Sam  had  a  number  of  islands.  One  of 
them  was  Wake,  and  another  not  so 
much    wake. 

The  city  of  San  Francisco  is  working 
on  a  plan  to  excavate  the  women  and 
children  in  case  of  air  raids. 

Since  the  Japanese  are  not  allowed  to 
have  cameras,  I  have  trouble  in  telling 
a  Jap  from  a  Chinaman. 

The  army  says  that  people  who  get 
hay  fever  are  no  good  in  the  army — so 
every  war  cloud  has  a  silver  nitrate 
lining. 

Hitler  has  discovered  that  "Crimea" 
don't  pay. 

Know  what  OPM  stands  for?  Oh 
Promise  Me! 

There  will  soon  be  a  lot  of  retired 
salesmen. 


Retired  because  they  can't  be  re-tired. 

The  wealthy  man  of  the  future  will 
be  the  man  who  can  boast  of  his  car — a 
tired  Four. 

Ladies,  if  a  man  of  63  proposes  mar- 
riage, first  ask  him  if  he  is  trying  to 
dodge  the  draft! 

I  get  hungry  at  times  but  I  haven't 
eaten  any  of  the  sandwiches  in  the 
boxes  around  the  building. 

If  the  price  of  hamburger  continues 
to  do  up,  horses  will  not  be  safe  in  the 
city  streets. 

It's  time  you  photographers  had  a 
war-time  slogan.  The  army  says  "Keep 
'em  Flying"  and  the  propaganda  service 
says  "Keep  'em  Lying,"  So  how  about 
"Keep  'em  Clicking." 

If  you  will  send  your  empty  spools  to 
the  factory  we  can  keep  the  cameras 
clicking  this  year  with  fresh  film. 

An  ad  in  a  magazine  says  if  you  serve 
wine  you  invite  good  talk. 

And  if  you  uncork  enough  of  it,  you'll 
get  some  corking  good  stories. 

The  four-story  garage  under  Union 
Square  will  be  ready  by  June. 

When  you  park  your  car  there,  you 
really  Park  it! 

Will  the  sight-seeing  buses  get  a  pri- 
ority on  replacement  of  rubber  necks? 

— Jerry. 


26] 


[  THE  FOCUS  for  JANUARY,  1942  ] 


STUDIO  FOR  SALE 

Ideal  location  and  exclusive  camera 
shop  in  central  Oregon  college  town. 
Average  gross  income  better  than  |8,000 
a  year.  Write  for  details. 

Box  2464  The  Focus 


Photographers 

Write  for  1941  Catalog  and  price  list, 
genuine  oil  portraits,  pastels  or  rebuilt 
damaged  portraits. 

Convex  glass  and  portrait  frames. 

VICTOR  PORTRAIT  COMPANY 
752  13th  Street,  Oakland,  California 


FOR  SALE 

Portrait  Studio  in  Oakland,  Calif. 
Clearing  $200.00  monthly,  ground  floor, 
exceptionally  low^  operating  cost,  no  close 
competition.  Full  or  partial  modern 
equipment.  20x30  camera  room.  Priced 
for  quick  sale.  May  be  financed  if  neces- 
sary. 

Box  2459                                 The  Focus 
^ ^ 

FOR  SALE 

Old  established  studio  in  county  seat, 
heart  of  orange  belt,  home  of  National 
Orange  Show,  Santa  Fe  shops,  fine 
schools  and  college.  On  account  of  old 
age  and  poor  health  will  sacrifice  for 
$600  cash. 

Box  2456  The  Focus 


STERLING  TANK  OUTFITS 

SAVE  overhead  and  operating  expense. 

That  spells  PROFITS  FOR  YOU. 

Amateur  Finishing  Outfits,  for  Roll  Film  and 

Circuit  Work. 

Large  Daily  Output.         Low  Cost.         Low  Upkeep. 

Made  of  finest  PORCELAIN  Triple-coated  Enamel. 

STERLING  PHOTO  MFG.  CO. 
BEAVER  FALLS,  PA. 


Ask  your 
Dealer  for 
prompt 
shipment 
or  write  us. 


2  SIZES 
12,  19 
gallons 


Water- 
jacket 
and  2  Tanks 
with 
circulating 
water  for 
temperature 
regulation. 


COMPLETE 
COMPACT 
DURABLE 

EFFICIENT 

The  best 
by  test. 


STUDIOS  FOR  SALE 

Glendale  and  Pasadena,  at  fraction  of 
value.  Holiday  business  should  pay  for 
them.  Cash  receipts  for  past  ten  years 
have  averaged,  per  year:  Pasadena, 
17180;  Glendale,  $6340. 

HowLETT  Studios 
114^/2  E.  Broadway,  Glendale,  California 


FOR  SALE 


•     •     •    Grippit, 

a  special  adhesive  that 
holds  with  a  sinewy  grip, 
yet  cannot  wrinkle  paper. 
New  larger  tube,  25c. 


[  THE  FOCUS  for  JANUARY,  1942  ] 


[27 


iinthe] 


Bargain  lenses  fnr  the  Phntnqrapher 

(Offered  subject  to  prior  sale) 

Please  mention  the  Bargain  Page  when  ordering. 
Description  and  illustration  of  any  article  gladly  sent  on  request. 


Cooke  Wide  Angle  Primoplane  Barre  Rapid  Portrait,  F5 — 5"  to  6", 

Lens,  in  barrel,  4",  ¥6.3.  in  barrel. 


Bargain  Price $27.50 

Gundlach  Ultrastigmat,  in  barrel, 
2",  Fl.9. 

Bargain  Price $15.00 


Bargain  Price $4.95 

10"  Darlot  Lens,  in  barrel. 
Bargain  Price $4.95 


Carl  Zeiss  Tessar,  in  Compur  shut- 
ter, 3",  F4.5. 

Bargain  Price $26.50 

Hugo  Meyer  Kinoplasmat,  in  bar- 
rel, 2",  Fl.5. 

Bargain  Price $45.00 

Two  Morrison  6"  Wide  Angle 
Lenses. 

Bargain  Price $3.50  each 

Cooke,  61/2",  F  3.5  Lens  in  Sunk- 
mount. 

Bargain  Price $47.50 

Voigtlander  CoUinear,  10",  F7.7  in 
Betax  shutter. 

Bargain  Price $67.50 

5 14"   F  4.5    Carl   Zeiss  Tessar   in 
Compur  shutter. 

Bargain  Price $45.00 

Wollensak   Velostigmat,    7",    F6.3 
Convertible  in  barrel. 

Bargain  Price $13.50 

Bausch  &  Lomb  Ic  Tessar,  in  Ilex 
Universal  shutter,  21/^x31/4,  F4.5. 

Bargain  Price $19.50 


5x7  Wollensak   Series  A  Portrait 
F5  Studio  Shutter. 

Bargain  Price $12.95 


25"   F6.3   "Barrell"   Voightlander, 

1 — water  house  stop. 

Bargain  Price $12.95 


6i/2x8»/2  Cephaloscope,  III/2",  F5, 
in  barrel. 

Bargain  Price $9.95 


Carl  Zeiss  Protar,  in  barrel,  1 1  c/m, 
FI8;  wide  angle  lens. 

Bargain  Price $27.00 


B.  &  L.  Protar,  ly^",  F6.8  Convert- 
ible in  Acme  shutter. 

Bargain  Price $75.00 


6%"  F  7.7  Kodak  Anastigmat  in 

ball  bearing  shutter. 

Bargain  Price , $9.50 


3  V4X4 14  Bausch  &  Lomb  iC  Tessar, 
F  4.5  in  barrel. 

Bargain  Price $19-75 


28] 


[  THE  FOCUS  for  JANUARY,  1942  ] 


BARBAIIVS 


Gundlach  Wide  Angle,  8x10. 
Bargain  Price $8.50 

65/2",  F6.3  Ansco  Anastigmat,  Acme 
shutter. 

Bargain  Price $19.50 

4%",  110°  Radar  Wide  Angle,  in 
barrel!. 

Bargain  Price $27.50 

6%"  F6.3  Seneca  Anastigmat,  Op- 
timo shutter. 

Bargain  Price $10.50 

4%"  F4.5  Bausch  &  Lomb,  in  ring 
compur. 

Bargain  Price $27.50 

2"  F4.5  Novar  Anastigmat,  in  Tel- 
ma  shutter. 

Bargain  Price $10.00 

4^8"  F4.5  Foth  Anastigmat,  in 
shutter. 

Bargain  Price $12.50 

Mergon  Cold  Enlarging  Light. 
Needs  no  condensers.  For  use  with 
^Vl^^Vi  negatives  or  smaller. 

Bargain  Price $16.50 

5x7  Graflex  Film  Magazine,  in  fine 
condition. 

Bargain  Price $14.50 

8x10  Ansco  Contact  Printer,  4  lamp 
sockets  and  pilot  for  use  on  table. 
Fine  condition. 

Bargain  Price $22.50 

Elkay  Water  Filter,  fits  the  faucet. 
Bargain  Price $2.50 

Kodascope,  8  mm.  Model  50,  uses 
300-watt  lamp  in  case.  Fine  condition. 
Bargain  Price $27.50 

Century  No.  2  Sliding  Ground 
Glass  Carriage  with  one  8x10  back 
and  one  5x7  back.  Like  new. 

Bargain  Price $49.50 


Sunray  No.  40  Studio  Lamp,  de- 
signed for  2  No.  4  flood  bulbs  or  two 
1,000-watt  T  20  lamps.  Has  high,  low 
and  medium  selective  switch,  diffusion 
screen  and  side  wings.  Mounted  stand 
can  be  elevated  to  10  feet. 

Bargain  Price $37.50 

10x12x5  Sterling  White  Enamel 
Hypo  Tank.  Perfect  condition. 

Bargain  Price $4.75 

Johnson  U  19  Ventlite  and  stand. 
Cabinet  measures  24x19x14.  Designed 
for  No.  4  flood,  1,000-watt  or  1,500- 
watt  lamp  and  mounted  on  7-foot 
studio  stand. 

Bargain  Price $44.50 

Pako  Electrogloss  Dryer,  in  good 
condition. 

Bargain  Price $170.00 

Korona  No.  Home  Portrait  Stand 
with  tilt  top. 

Bargain  Price $15.50 

9!/2xl7V2x42"  Stoneware  with  top 
and  bottom  outlet. 

Bargain  Price $15.00 

8x10  Eastman  2D  View   Camera 

with  29"  bellows,  carrying  case  and 
one  film  holder. 

Bargain  Price $45.00 

"The  Complete  Press  Photog- 
rapher," by  Bell,  with  many  illustra- 
tions of  valuable,  newsy  subjects. 

Bargain  Price $1.25 

4x5  to  3*7^x4  Lantern-size  Wood 
Reducing  Kits. 

Bargain  Price 15c  each 

Beattie  Mini  Pan  Lamp  on  Studio 
Roller  Stand  with  counterbalance, 
lifts  lamp  to  61/^'  height  and  takes 
1,500-watt  lamp,  in  condition  like 
new. 

Bargain  Price $79.50 


[  THE  FOCUS  for  JANUARY,  1942  ] 


[29 


H- 


BAHGAmS 


-4- 


No.  3  Ideal  Print  Washer  for  11x14 

and  smaller  prints. 

Bargain  Price $6.50 

2^2"  No.   8   Packard  Shutter  for 

time  and  in  Al  condition. 

Bargain  Price $8.50 

Copy   "Natural  Color  Processes," 

by  Carleton  E.  Dunne.  Color  separa- 
tion negatives.  Chromatone  process, 
Dufay  color,  Agfa  color  and  many 
other  processes.  5|/2"x8",  cloth  bound. 

Bargain  Price $1.50 

Eastman  Studio  Scale.    Like  new. 
Bargain  Price $3.25 

Leather  Case  for  2i/4x3|4  Speed 
Graphic  Camera;  like  new. 

Bargain  Price $8.75 

Emerson  DC  Motor,  1/20  H.  P. 
1,750  R.  P.  M.,  no-volt.  Good  for 
home-made  equipment,  requiring  a 
motor. 

Bargain  Price $2.50 

Cooper  Hewitt  M  Tube  Outfit  for 

A.  C.  Complete  on  stand  and  ready 
for  use.  Ideal  enlarging  light  for 
SxlO  negatives.  Does  away  with  con- 
densers. 

Bargain  Price $98.00 

Folmer  8x10  Home  Portrait  Cam- 
era. 20"  red  leather  bellows,  4  holders 
III  leather  case. 

Bargain  Price $34.50 

Vakagraph  Border  Printer  com- 
plete with  masks. 

Bargain  Price $49-50 


121/^x20.    Complete    with 


Mole  Richardson  Professional  Stu- 
dio Lamps  on  6'  roller  stands.  De- 
signed for  use  with  any  mogul  base 
lamp  up  to  1,500  watts.  Reflectors 
measure 
necessary  adjustments. 

Bargain  Price $18.50  each 

314x4(4  Graflex  Camera,  with 
F2.5,  6I/2"  Cooke  lens,  with  Film 
Pack  Adapter  and  carrying  case,  in 
excellent  condition. 

Bargain  Price $125.00 

Brunner  Table  Model  Glossy  Print 

Dryer.  Operated  on  the  principle  of 
endless  chain  belt  to  which  heavy 
chromium  plates  are  attached.  Gas 
heated  and  operated  by  110-volt  A.  C. 
motor. 

Bargain  Price $98.50 

Copy  of  "Pictorial  Landscape  Pho- 
tography." 53  illustrations.  Published 
by  American  Photography.  lYj'xlO", 
cloth  bound,  was  $3.50 — now 

Bargain  Price $1.95 

Omega  B.  Enlarger  for  2Y\x2y^ 
negatives  or  smaller  and  no  lens  but 
with  double  condensers. 

Bargain  Price $42.00 

5x7  Home  Portrait  Graflex  with  re- 
volving back,  rising  front  focusing 
panel  and  film  magazine.  No  lens  in 
Al  condition. 

Bargain  Price $97.50 

Mendelsohn   Speed   Gun.     Recent 

model  D  with  7"  reflector.  Condition 
like  new. 

Bargain  Price $17.50 


^ 


30} 


[  THE  FOCUS  for  JANUARY,  1942  ] 


BARGAINS 


-^ 


-4- 


4  Post  Studio  Stands  for  5x7  camera, 
old  style  but  in  good  condition. 
Bargain  Price $19.75 

4x5  Changing  Bag  in  new  condi- 
tion. 

Bargain  Price „..$3.50 

16-oz.  Glass  Tumbler  Graduates. 
Bargain  Price $  .40 

35  mm.  Speed  Carrier  for  Omega 
C.  Enlarger. 

Bargain  Price $4.50 

Cirkut  Print  Frame.  Can  be  used 
with  7"x36"  paper.  Complete  with 
glass. 

Bargain  Price $4.00 

B  &  H  Ground  Glass  Motion  Pic- 
ture Screen,  40l/^x30^.  Suitable  for 
use  as  a  translucent  screen. 

Bargain  Price $2.50 

5x7  Dallon  Developing  Tanks,  with 
capacity  of  six  films  each. 

Bargain  Price $6.50 

Stoneware  Tank,  10%"  long,  7%" 
wide,  lOl/g"  deep — irregular  in  shape. 

Bargain  Price $6.50 

H.  &  K.  Focusing  Cloth,  36x48. 
Bargain  Price 75c  each 

Sunray  No.  10  Jr.  Lamp,  on  7'  fold- 
ing stand.  Designed  for  two  No.  1 
flood  lamps  and  equipped  with  bright 
and  dim  selective  switch. 

Bargain  Price $9.50 

8x10  Eastman  All-Metal  Camera, 
with  30"  bellows.   Fine  condition. 

Bargain  Price $125.00 

Haloette  Attachment  for  Eastman 
Autofocus  Enlarger,  with  complete 
instructions.  Permits  you  to  obtain 
white  backgrounds  on  the  print. 

Bargain  Price $10.00 


3(4^4 '4  Graflex  B  (not  revolving 
back),  5I/2"  KA  lens,  pack  adapter  and 
case. 

Bargain  Price $59.00 

18-Gallon  Stoneware  Tank,  9V2^ 
9^^x47,  in  excellent  condition. 
Bargain  Price $24.50 

Halldorson  Studio  Junior  Lamp, 
without  1,500-watt  lamps. 

Bargain  Price $47.50 

Studio  Stand,  for  8x10  camera,  or 
larger,  with  two  posts  like  Semi-Cen- 
tennial. 

Bargain  Price $39.00 

24"  Diameter  Halldorson  Washer, 
in  good  condition. 

Bargain  Price $10.50 

Eastman  10"  Metal  Trimmer,  in 
condition  like  new. 

Bargain  Price : $14.50 

Baby  Holder  on  Stand. 
Bargain  Price $3.25 

Gamma  D  Atomic  Fine  Grain  De- 
veloper, approved  by  Mortensen. 
Quarts  now  at — 

Bargain  Price $1.10  each 

Johnson  Ceiling  Ventlite  with 
1,500-watt  daylight  lamp.  Fine  for 
studio  where  space  is  limited. 

Bargain  Price $15.00 

Pair  14"  Condensers,  in  book 
mount,  new  condition. 

Bargain  Price $65.00 

Eastko  Trimmer,  10".  Like  new. 
Bargain  Price $4.95 

Speed  Gun,  Model  D  Synchronizer, 
complete  in  box,  like  new. 

Bargain  Price $18.50 

Photrix  Electronic  Timer.  New  con- 
dition. 

Bargain  Price $29.50 


^humbs-up  Quality 


F 


OR  the  simplest,  or  the  most  difficult  assignment, 
there's  an  Eastman  Film  that  will  give  you  just  the  result 
you  want.  For  an  ortho  result,  use  Ortho-X.  For  long 
scale  and  high  speed,  use  Tri-X  Panchromatic.  For  con- 
trast and  sparkling  brilliance,  combined  with  excellent 
scale,  use  Kodatron  Panchromatic.  All  have  the 
thumbs-up  quality  that  distinguishes  fine  photography. 

ASTMAN  KODAK  COMPANY,  Rochester,  N.  y. 


Ui.'t..M/SV;i.- 


THE 


FOC 


Published  Monthly  in  the  Interests  of  the 
Photographic  Industry 


Vol.  XVI II 


MARCH,  19-12 


No.  3 


-^ 


"MR.  MUCXiS" 


Published  by 

HIRSCH  c^  KAYE 

SAN   FRANCISCO 


"Defender 


CUT    FILM  ...COLOR- 
BALANCED    FOR    EVERY    PURPOSE 

Whether  your  next  photographs  depend  for  success  upon  the 
evenly  balanced  color  sensitivity  of  the  film  you  use  ...  or 
upon  exact  color  separation  .  .  .  you  will  find  the  answer  to 
your  problem  in  Defender  Cut  Film.  Select  the  type  you 
require  from  the  accurate  wedge  spectrograms  shown  here 
and  be  assured  of  the  results  you  anticipate. 


DEFENDER    PORTRAIT 


noLET       eit/E 


H.G.  S. 


rELLOW  0H4NCC 


40    42       44      46       43       SO       52       54       56       58      6  0       62       64       66      66  7«< 


Ask  for  Defender  Film  at  your  dealers  .  .  . 
in  the  blue  and  yellow  package. 


DEFENDER  PHOTO  SUPPLY  CO.,  INC.    •    ROCHESTER,  N.Y. 


THE  FOCUS 


Prepared  and  Published 
Monthly 


In  the  Interest  of  the 
Photographic  Industry 


By  HiRscH  ^  Kaye 

239  Grant  A\  em  e.  Sax  Francisco 

The  Largest  Independently  Owned  Complete  Photo  Supply  House  in  the  West 


Vol.  XVI II 


MARCH,  1942 


No.  3 


INTRODUCING— 

H.\RRY  C.  Smallfield  .  .  . 
Mr.  Smallfield  is  a  native 
ot  Bloomington,  Illinois. 
His  parents  were  born  in 
(jreat  Britain  but  came 
to  this  country  at  an  early 
age.  His  father,  a  ma- 
chinist by  trade,  soon 
lound  employment  with  the  Chicago  & 
Alton  Railroad  Co. 

On  leaving  school,  young  Smallfield 
was  occupied  with  various  jobs  and  posi- 
tions in  the  vicinity  of  Chicago.  But 
influenced  by  his  father's  position  he 
decided  he  wanted  to  be  a  railroad  en- 
gineer. What  boy  hasn't  had  a  similar 
ambition!  Engineers  are  not  appointed 
over  night  so  the  boy  was  signed  on  as  a 
locomotive  fireman. 

In  1903  he  was  in  the  State  of  Wash- 
ington where  he  was  occupied  with  the 
position  of  engineer  for  a  lumber  com- 
pany at  Blaine.  He  lived  in  a  cottage  on 
the  outskirts  of  town  and  among  other 
things  raised  a  few  pigs  and  chickens. 
One  day  he  traded  a  pig  for  a  Bull's  Eye 
camera.  With  this  camera  he  made  his 
first  pictures,  readily  increasing  his  ac- 
tivities to  include  scenes  of  the  near- 
about  country  and  school  groups  and 
such. 

It  was  a  short  time  later  that  he  re- 
signed from  the  lumber  company  and 
seriously  devoted  himself  to  photog- 
raphy. As  his  knowledge  improved  so 
did  his  equipment  and  in  time  he  owned 
and  operated  studios  in  Sumas,  Lynden, 


and  Blaine.  While  in  Lynden  he  owned 
and  operated  a  motion  picture  theater. 

Today,  if  twenty  years  younger,  he 
would  be  in  aviation  and  not  photog- 
raphy. His  idea  of  a  delightful  time  is 
to  have  his  wife  pack  a  picnic  lunch 
and  with  her  drive  to  the  mountains  or 
to  the  seashore,  while  in  winter  his  fire- 
side and  radio  are  strong  attractions. 

At  the  present  time  he  operates  the 
Smallfield  Photo  Service  in  Seattle, 
commercial,  illustrative  and  advertising, 
which  has  given  him  many  experiences. 
At  one  time  he  received  a  hurry  call 
from  a  newspaper  to  rush  to  the  scene 
of  a  big  fire  and  obtain  pictures.  In 
some  way  his  car  was  headed  for  a 
situation  in  which  he  would  be  caught 
l^tween  a  fire  truck  approaching  from 
one  direction  and  another  fire  engine 
Irom  the  opposite  side.  He  never  real- 
ized how  much  power  and  speed  was 
packed  into  a  Model  "T"  Ford  until 
that  moment.  Yes,  he  got  to  the  fire  and 
obtained  the  pictures. 


A  man,  bewildered  by  the  city,  at- 
tempted to  pass  through  a  revolving 
door  of  a  restaurant.  Each  time  he  en- 
tered he  made  a  complete  round  and 
found  himself  in  the  street  again.  After 
several  unsuccessful  attempts,  he  sat 
down  on  the  pavement  to  work  things 
out.  A  moment  later  a  young  man 
walked  rapidly  up  the  street,  and  went 
in.  The  door  went  around  and  a  young 
woman  came  out.  The  man  was  puzzled. 

"What  gets  me,"  he  remarked,  "is 
what  the  heck  he  did  with  his  clothes!" 


4  }                                                   [  THE  FOCUS  for  MARCH,   1942  j 
•¥ — 


Tbuv  TTbdhDjcLdu,., 

Changing  conditions  demand  new 
methods  and  new  products.  Advancing 
costs  dictate  rising  selling  prices,  but  the 
public  demands  more  for  higher  prices. 
Your  artistry  has  always  been  your  best — 
you  can't  change  here — but  you  can  change 
your  mounting  to  the  best  that  the  market 
affords.  The  difference  in  cost  between  an 
ordinary  mount  and  the  best  is  but  trifling, 
but  it  helps  to  bridge  the  price  transition, 
fairly  and  easily. 


THE  GROSS  PHOTO  SUPPLY  CO, 

MANUFACTURERS       /       TOLEDO,  OHIO 

HiRscH  &  Kaye — Distributors 


[  THE  FOCUS  for  MARCH,   1942  ] 


[5 


THE  TREND  OF  THE  TIMES 

Regulations  (T.  D.  5099)  covering  the  1942  Internal  Revenue  Manufacturers' 
Tax  on  photographic  apparatus  and  materials  is  completed,  and  may  be  obtained 
from  your  local  Internal  Revenue  Bureau,  or  from  the  Superintendent  of  Docu- 
ments, Government  Printing  Office,  Washington,  D.  C,  at  5  cents  per  copy.  The 
regulations  cover  all  revisions  and  changes  to  date,  including  the  scope  of  the  tax. 

Federal  Wage  and  Hour  jurisdiction  is  materially  expanded  by  three  recent 
decisions  of  the  U.  S.  Circuit  Courts  of  Appeal.  In  every  case  an  employer  whose 
business  and  sales  were  entirely  local  was  held  subject  to  the  Act,  because  his 
employees'  work  was  deemed  necessary  to  the  interstate  business  of  his  customers. 
These  and  other  recent  court  decisions  make  it  appear  that  a  majority  if  not  all 
photographic  dealers,  distributors  and  manufacturers  are  subject  to  the  wage  and 
hour  law  even  though  their  business  is  entirely  local  or  intra-state.  Therefore,  we 
urge  you  to  ascertain  by  investigation  immediately  as  to  whether  or  not  YOU  are 
subject  to  the  law. 


Really  Not  Japanese 

In  fairness  to  the  manufacturers  and 
users  of  a  popular  product,  we  explain 
that  those  colors  for  many  years  desig- 
nated as  "Japanese  Water  Colors"  are 
really  not  Japanese.  The  name  was 
originally  suggested  because  of  the  artis- 
tic blend  and  tone  quality  of  these  pastel 
shade  colors. 

The  Peerless  Color  Laboratories  lo- 
cated in  Rochester  are  entirely  American 
owned  and  operated  and  photographers 
and  colorists  who  prefer  these  colors 
should  continue  to  do  so  without  the 
slightest  trace  of  prejudice.  They  are 
good,  and  we  arc  glad  to  tell  you. 

New  regulations  by  the  Federal  Trade 
Commission  make  it  necessary  for  us 
to  request  a  down  payment  of  33  V3  {^r 
cent  of  the  purchase  price  on  any  photo- 
graphic item  sold  on  contract  terms. 
This  is  not  quite  as  drastic  as  we  have 
been  led  to  exjx:ct  and  in  view  of  the 
shortage  of  equipment  and  the  tendency 
to  freeze  or  ration  nondefense  merchan- 
dise it  is  still  lil^ral. 


Studio  for  Sale 

War  conditions  require  the  sale  of 
well  known  studio  in  Santa  Cruz.  In- 
quire Box  2448,  The  Focus. 


Dorothy  Moore  Studio  in  San  Fran- 
cisco has  been  permanently  closed.  Will 
occupy  a  specially  built  daylight  studio 
on  Spring  Hill  Road,  La  Fayette,  Calif. 


We  solicit  subscription  and  renewal 
subscription  orders  for  all  photographic 
publications. 


Photographers  who  prefer  to  use  Cas- 
tell  pencils  are  told  that  we  have  just 
received  a  supply  which  we  understand 
is  the  last  we  will  receive  lor  a  long 
time.  We  now  have  practically  all 
grades  and  in  view  of  the  low  price  of 
10  cents  a  pencil,  suggest  you  stock  in 
your  favorite  grades  for  the  duration. 


■Well  Worn,"  by  Paul  Stiles 
jf  New  Bedford,  Mass.,  whose 
artistic  prints  have  won 
awards  in  the  New  England 
Salon,  the  Marshall  Field  Sa- 
lon, the  New  York  Photo 
Exposition,  the  Springfield 
Salon  and  many  other  na- 
tional exhibits.  Paul  Stiles 
writes,  "  'Well  Worn'  was 
made  in  the  back  yard  of  a 
deserted  200 -year -old  farm 
house  .  .  .  with  the  object  of 
squeezing  out  every  detail  in 
the  old  seasoned  wood." 
Doesn't  the  enlargement  ex- 
hibit the  detail  you'd  like  in 
your  own  enlargements.'  All  of 
Paul  Stiles'  enlarging  lenses 
are  Wollensak  Velostigmats. 
Improve  your  photography 
with  a  Wollensak. 


jFor  Mpytes,  Candid,  tniargmg^  Action^  btiiis 


WO LLENJAK  OPTICAL  CO.,  RocHEfTER.N.v. 


[  THE  FOCUS  for  MARCH,   1942  } 


[7 


Made  for  the  Occasion 

It  is  most  timely  for  us  to  remind 
readers  of  the  5x12  Korona  Panorama 
camera  which  is  ideal  for  family  groups 
or  buildings.  It  is  excellent  as  a  pro- 
gressive record  camera  because  of  the 
dimensions  of  the  picture. 

This  is  not  a  revolving  type  of  camera 
but  operates  like  any  view  camera.  The 
picture  size  is  5x12  and  it  should  not 
take  long  for  our  readers  to  visualize 
the  advantages  of  the  use  of  a  camera 
of  these  dimensions.  We  offer  the 
camera — with  one  filmholder  for  $42.50. 


Proper  Taping  of  Plate  Glass 
Essential 

Protection  of  plate  glass  windows  is  in 
many  cases  being  incorrectly  carried  out 
in  San  Francisco  and  other  Pacific  Coast 
cities,  the  Architects'  and  Engineers'  Air 
Raid  Protection  Advisory  Board  has  an- 
nounced in  a  statement  issued  by  the  San 
Francisco  Civilian  Defense  Council. 

"There  is  no  guaranteed  method  of 
preventing  glass  from  breaking  under 
blast  or  impact,  but  means  can  be  taken 
to  prevent  it  from  scattering  danger- 
ously," the  Board  declared.  "In  Britain, 
Hying  glass  has  caused  the  greatest  num- 
ber of  air  casualties. 

"In  taping  windows,  many  Pacific 
Coast  stores  have  used  only  a  few  strips 
of  material,  leaving  large  unprotected 
'view  holes.'  This  is  of  no  practical  value 
and  may  create  a  false  sense  oi  security. 
The  same  error  is  being  repeated  in 
Eastern  cities. 

"According  to  British  experience, 
strips  of  taping  material  for  plate  glass 
must  not  be  less  than  1  Yz  inches  wide 
and  spaces  between  strips  must  not 
measure  more  than  two  to  four  inches 
each  way.  End  of  the  strips  or  tape 
should  be  securely  fastened  to  window 
Irames. 

"The  stronger  the  textile  and  adhe- 
sive, the  better  the  results.  Strips  of  any 
reasonably  strong  cloth  or  tape  may  be 
used,  but  must  be  well  stuck  both  to 
the  glass  and   frames.    Moreover,  tap- 


ing must  be  done  on  both  sides  of  the 
window. 

"This  is  necessary  because  while  the 
blast  ot  a  bomb  will  cause  glass  to  scatter 
inward,  suction,  following  the  blast  will 
frec]uently  send  glass  splinters  flying 
outward  across  the  street." 

Cash  Discount 

The  cash  discount  means  just  what  it 
says — it  is  a  discount  ofifered  for  Cjuick 
payment.  It  is  unfair,  if  not  dishonest, 
to  take  a  discount  after  the  discount  day 
has  passed. 

The  discount  is  a  source  of  substantial 
earnings,  as  revealed  in  the  following 
table: 

Per 
Annum 

9% 
18% 
27%. 

8% 
14% 


V7< 


\Vi7< 

2% 
2%. 
2% 

V7< 

3% 


10  days  —  net  30  days 

10  days  —  net  30  days 

10  days  —  net  30  days 

30  days  —  net     4  mos. 

10  days  —  net  60  days 

30  days  —  net  60  days  =24% 

10  days  — net  30  days  =36% 

10  days  —  net     4  mos.  =  10% 

30  days  —  net  60  days  =  36% 

37r        10  days  — net   30  days  =  54% 

Why  We're  at  War 

(reneral  Homer  Lea,  in  his  The  VliIo)- 
of  Igfjorance,  told  us,  in  part,  "Investi- 
gation shows  that  whenever  two  nations 
have  become  engaged  in  warfare  they 
have  been  for  decades,  and  perhaps  cen- 
turies, advancing  on  converging  lines 
of  self-interest  and  aggrandizement. 
When  the  contact  takes  place,  the 
struggle  for  supremacy,  or  even  survival, 
is  at  hand.  As  these  lines  approach  one 
another,  difficulties  due  to  increasing 
proximity  ol  interests  arise  between  the 
countries  and  result  in  disagreements, 
the  seriousness  and  frequency  of  which 
stand  in  inverse  ratio  to  the  distance  at 
which  they  take  place  from  the  point  of 
contact.  When  these  lines  meet,  war 
ensues.  No  two  nations  or  tribes  of 
men  move  on  parallel  lines,  though  they 
may  for  centuries  have  the  appearance 
oi  so  doing." 


8] 


[  THE  FOCUS  for  MARCH,   1942  ] 


Curtis-Stern  Daylight  Negative 
Numbering  Machine 


STANDARD  MODEL 
Showing  film  holder  in  place.    Insert 
shows    position    of    number    on    film. 

All  that  is  necessary  to  operate  the 
C-S  Negative  Numbering  Machine  is  to 
insert  your  exposed  holder  in  the  device, 
place  your  number  (either  printed  or 
written)  so  that  it  centers  in  the  lighted 
area  of  the  top  plate,  pull  your  holder 
slide  out  and  return  it  immediately. 
That's  all  there  is  to  it.  The  number  has 


been  photographed  clearly  and  distinctly 
on  the  film  and,  of  course,  will  not  rub 
off. 

A  very  distinctive  feature  of  the  C-S 
Machine  is  that  when  a  holder  is  in- 
serted, it  is  automatically  forced  to  one 
side  and  locked  in  position,  firmly,  so 
that  every  number  is  printed  in  the  same 
place  on  the  film  every  time. 

The  lower  pressure  plate  is  so  ad- 
justed that  after  the  removal  of  a  holder 
it  drops  down  to  allow  the  free,  easy 
entrance  of  the  next  holder.  There  is  no 
chance  to  jog  your  film  with  this  device, 
even  if  you  made  the  mistake  of  pulling 
the  wrong  slide.  The  C-S  Daylight 
Numbering  Machine  works  equally  well 
with  all  types  of  Orthochromatic  and 
Panchromatic  Film.  A  dozen  films  can 
be  numbered  in  less  than  two  minutes' 
time.  Think  of  the  time-saving  in  school 
and  rush  periods,  especially  if  you  use 
Panchromatic  Films. 

Price 
5x7  size $  I  5.00 

8x  lOsize  20.00 


Nega-File  Film  Chests 

Manufactured  of  beautiful  quarter- 
sawed  sycamore  with  a  natural  glossy 
finish;  lock  corner  construction. 

Brass  plated  hardware,  consisting  of 
handle,  lock  and  key,  hinges  and  lid- 
stay. 

Solid  wood  partitions  to  divide  reel 
cans  and  felt  pads  on  interior  of  front 
and  back  of  chest  to  keep  cans  from 
rattling. 

Available  in  three  sizes  as  follows: 
8  mm.  8-reel  capacity  200'         $2.95 
8  mm.  8-reel  capacity  300'  3.25 

16  mm.  8-reel  capacity  400'  3.75 


Still  Available 

You  may  have  heard  that  Eastman 
Portrait  Speed  and  SS  Pan  film  will  be 
discontinued  in  the  future.  We  know 
that  many  of  our  readers  prefer  to  use 
these  brands  and  are  glad  to  announce 
that  a  fair  supply  in  popular  sizes  is 
still  available  and  you  may  continue  to 
order  as  long  as  the  stock  lasts. 

The  fact  that  any  brand  is  discon- 
tinued in  production  at  the  factory  does 
not  mean  that  the  available  supply 
through  your  wholesale  house  is  stopped 
the  same  day. 


[  THE  FOCUS  for  MARCH,    1942  ]                                                     [  9 
_ 4. 


WE'RE    IN    THE    WAR 

Our  first  call  to  duty  is  here!  We  are  asked  to  conserve  rubber.  We  stand  to 
win  favor  for  our  industry  if  we  take  a  stand  now — of  our  own  free  will — to 
reorganize  our  industry  to  eflfect  such  conservation  before  Uncle  Sam  decides  for 
us  to  do  it  HIS  way. 

It  is  simple.  Effective  not  later  than  April  1,  1942,  or  on  such  earlier  date  as 
your  local  committee  may  be  ready  to  act,  every  photo  finisher  is  expected  to  reduce 
his  collections  and  deliveries  to  three  times  weekly — Monday,  Wednesday  and 
Friday.  Even  if  you  collect  and  deliver  by  bus  or  on  foot,  your  schedule  should  still 
be  three-times-weet{ly — otherwise  you  would  create  a  competitive  condition  forcing 
some  one  else  to  use  rubber,  gasoline  and  other  items  requiring  conservation. 

Call  a  Local  Committee  Meeting  of  Photo  Finishers  Today.  Don't  wait  for  some- 
one else  to  start  it.  Contact  local  leaders  by  phone  and  among  you  see  that  everyone 
in  your  area  take  action  on  this  matter  at  the  earliest  possible  date.  Additional 
PLEDGE  CARDS  will  be  sent  to  your  selected  chairman  for  the  asking. 

MY  PLEDGE  TO  HELP  WIN  THE  WAR 

— To  the  Division  of  Priorities,  OPM 
— To  my  Local  Rationing  Board 
— To  the  Photo  Finishing  Council 
(Gentlemen: 

Realizing  that  all  our  energies  and  all  our  economic  strength  must  be  coordinated 
and  concentrated  upon  support  of  our  armed  forces,  it  is  my  desire  to  pledge  myself 
voluntarily  to  the  maximum  of  conservation  of  all  items  essential  to  the  war 
program. 

As  a  first  step  and  as  a  means  of  conserving  tires,  automobiles,  gasoline  and 
other  materials,  I  pledge  curtailment  of  my  collection  and  delivery  service  (regard- 
less of  how  made,  except  by  mail)  to  three  times  weekly;  namely  on  Mondays, 
Wednesdays  and  Fridays,  except  in  weeks  containing  holidays  and  then  on  any 
three  days  best  suited  to  my  production  requirements. 

I  further  pledge  that  this  curtailment  will  become  effective  not  later  than 
April  1,  1942,  and  that  it  will  continue  while  the  emergency  continues,  provided 
that  this  pledge  is  valid  only  in  the  event  that  at  least  90  per  cent  of  the  volume 
of  our  industry  in  the  area  in  which  F  serve  has  similarly  pledged  itself. 

Firm  Name 

Mail  to  Address-  .  

Photo  Finishing  Council 

jack^son,  Michigan  '■ 

Title  


10] 


[THE  FOCUS  for  MARCH,   1942  ] 


-?► 


There  is  hardly  a  chem- 
ical need  in  the  photo- 
graphic studio,  or  in 
those  industries  that  em- 
ploy photography,  that 
cannot  be  supplied  from 
the  Mallinckrodt  Line  of 
Photo  Chemicals.  And 
each  of  these  items  is 
adapted  to  photographic 
use.   Many  are  ^^Photo 
Purified,^^  being  manu- 
factured especially  for 
.^^photography.  All   are 
^^^y^  Chemically    and    Physi- 
cally Perfected. 


MALLINCKRODT  CHEMICAL  WORKS 

MALLINCKRODT   STREET,  SAINT   LOUIS,  MISSOURI 

74  GOLD  STREET,  NEW  YORK,  N.  Y. 


CHICAGO    •    PHILADELPHIA    •    TORONTO    •    MONTREAL 


-^- 


r  TTIH   FOCUS  for  MARCH,    l'M2  ] 


[1 


Timely  Reference  and 
Data  Books 

Commercial  Photo  Finishing $  .50 

Elementary  Photographic  Chemis- 
try   : 1.00 

Elementary  Photography 1.00 

Fundamentals  of  Photography 1.00 

How  to  Make  Ciood  Movies 2.00 

How  to  Make  Ciood  Pictures .50 

How  to  Make  Good  Pictures 

(Spanish) .75 

Kodak  Reference  Book 2.75 

Motion  Picture  Laboratory  Practice 
and   Characteristics  of  Eastman 

Motion  Picture  Film 2.50 

Photography   3.00 

Photography  for  Rural  Young  Peo- 
ple   ■  .10 

Photography  of  Colored  Objects       1.00 

Photomicrography   1.00 

Wratten  Light  Filters .50 

Monographs  on  the  Theory  of  Pho- 
tography: 

Aerial  Haze  and  Its  Effect  on  Pho- 
tography from  the  Air  $2.50 

Chemical  Reactions  of  the  Photo- 
graphic Latent  Image  2.50 

Crelatin  in  Photography  2.50 

Physics   of  the   Developed   Photo- 
graphic Image         2.50 

Silver    Bromide    (irain    of   Photo- 
graphic Emulsions  2.50 


Data  Books 

Copying     %  .25 

h.astman  Photographic  Papers .15 

loiters  and  Other  Kodak  Lens  Ac- 
cessories    .15 

Formulas  and  Processing .25 

Intra-Red   Photography   with   Ko- 
dak Materials  .25 
Kodachrome  —  A    Data    Book   on 

Photography  in  Color  .25 

Kodak  Films  .15 
Phot(jgraphy    with    Kodachrome 

Professional  Film  .35 

Slides  and  Transparencies  .25 
Picture  Taking  Outdoors  with  Ko 

dak  Film  .10 


Kodak    Photographic    Papers    for 

Professional  Use  .25 

Kodak  Data  Sheet  Packet  A 1.80 


Perfunne  for  Wedding 
Photographs 

In  the  Frojessional  Photographer,  we 
read  the  following: 

"Airbrush  all  your  wedding  albums, 
displays,  etc.,  with  a  flower-scented  per- 
lume.  Do  not  use  much — just  a  sug- 
gestion is  enough.  Your  prospects  will 
"swear"  they  can  smell  the  bride's 
flowers.  This  could  be  done  also  for 
other  types  of  photographs,  using  appro- 
priate scents  in  each  case." 

In  other  words,  using  appropriate 
sense. 


Facts  You  Should  Have 

\  nation-wide  survey  of  stock  on 
hand  by  manufacturers  and  distributors 
indicates  the  following  shortages: 

Still  cameras,  all  kinds,  90  per  cent. 

8  mm  cameras,  58  per  cent. 

16  m   m  cameras,  38  per  cent. 

Still  projectors,  40  per  cent. 

8  m   m  projectors,  72  per  cent. 

16  mm  projectors,  56  per  cent. 

Accessories,  54  per  cent. 

Sensitized  products  and  chemicals,  36 
per  cent. 

I'.xposure  meters,  42  per  cent. 

These  figures  indicate  the  extent  of 
shortage  of  stock.  We  could  add  many 
other  items  and  as  the  year  advances 
many  additional  items  will  be  added  to 
the  list. 

The  glossy  paper  situation  shows  no 
im[)rovement  and  may  yet  result  in  an 
order  to  prohibit  its  use  for  all  non- 
defense  purposes. 

In  order  to  postpone  a  possible  short- 
age of  cut  film,  manufacturers  have 
shrewdly  tlisconlinued  some  of  their 
brands  to  streamline  and  continue  pro- 
duction. 

Motion  picture  screens  will  be  cur- 
tailed as  to  model,  sizes  and  types. 


-^ 


12] 


[  THE  FOCUS  for  MARCH,   1942  } 


The  Yankee  Adjustable  Film  Tank 


Easy  Loading  Reel 
Split-Second  Adjustnnent 
Takes  76"  35  m  m  to  No.  116 


Husky  Bakelite  Construction 
Full  Size— Full  Weight 
No  Metal  Parts 

The  Yankee  Adjustable  Film  Tank  consists  of  four  parts:  tank,  cover,  adjustable 
reel,  and  agitator. 

It  is  made  of  the  finest  quality  Bakelite  and  is  fully  adjustable  to  take  all 
popular  sizes  of  roll  film  from  35  mm  up  to  No.  116  {IVjX^V^).  Absolutely  light 
tight.  The  Yankee  Adjustable  Film  Tank  has  been  designed  and  tested  by  men 
of  long  experience  in  photography.  It  is  ruggedly  built  for  long  service,  and  every 
precaution  has  been  taken  to  make  it  America's  best  and  most  practical  tank  at 
any  price. 

Price— $3.50  Yankee  35  m/m  Tank— $2.50 

Orders  filled  in  rotation,  as  stoc\  permits 


PHAOSTRON  EXPOSURE  METERS 


The  very  noticeable  shortage  of  well- 
known  lines  of  Photo-Electric  Cell  Ex- 
posure Meters,  emphasizes  the  desira- 
bility of  the  Phaostron  line  of  meters 
we  are  still  able  to  furnish. 

For  the  past  two  years  the  Phaostron 
Meter  has  been  the  fastest-selling  meter 
in  our  stock  and  seems  to  have  been 
unusually  successful,  and  confidence  in 
the  product  is  shown  by  the  many  repeat 
orders  for  the  Phaostron  Meter. 

PHAOSTRON  MODEL  A 

Thousands  are  now  in  use  everywhere 
— in  universities,  by  commercial  and 
amateur  photographers,  moving  picture 
studios  and  in  industry — wherever  ac- 
curate light  measurement  is  important. 
Its  dial  is  evenly  and  finely  graduated  to 
include  all  calibrations. 

This  model  is  recommended  for  either 
movies  or  stills,  black  and  white  or  color. 

PHAOSTRON  MODEL  B 

(Illustrated) 

Makes  possible  faster  and  greater  ease 
of  reading,  for  only  those  shutter  speeds 
and  diaphragm  openings  found  on  the 
majority  of  present  day  cameras  are  in- 
dicated on  its  dial.  Highly  recommended 
for  still  photography  in  all  its  phases. 
Black  and  white  or  color. 


PHAOSTRON  MODEL  C 

This  model  is  one  of  the  most  versatile 
and  advanced  meters  available.  Just  as  a 
picture  can  be  seen  through  the  camera's 
view  finder  so  can  this  same  picture  be 
seen  through  the  selective  eye  of  this 
meter  and  that  is  not  all,  you  can  meas- 
ure any  part  of  this  scene  or  object  and 
all  this  is  accomplished  from  the  camera 
position. 

In  conjunction  with  the  selective  eye 
a  new  low  range,  heretofore  impossible, 
has  been  achieved.  The  Model  C  Phao- 
stron will  measure  light  ranging  from 
3,000  foot  candles  down  to  1/1,000  of  a 
foot  candle,  which  is  equivalent  to  an 
exposure  of  128  minutes  at  F  12.7  using 
Panatomic  X  film  under  artificial  light. 
With  these  features  untold  new  photo- 
graphic possibilities  become  a  scientific 
actuality. 

Color  photography  with  this  meter 
will  result  in  perfect  color  renditions. 
This  meter  obviously  is  the  welcome 
answer  to  the  color  photographer's 
problems. 

We  suggest  that  dealers  place  their 
order  for  an  assortment  of  Phaostron 
Meters  in  order  to  have  something  to 
offer  during  the  summer  season. 

Phaostron  Meters  A  or  B %  7.00 

Phaostron  Meters  C 10.00 


[  THE  FOCUS  for  MARCH,  19-12  } 


[13 


FINGERPRINT    CARD    HOLDER 

FASTER.  CLEANER.  EASIER  TO  OPERATE 
The  Last  Word  in  Card  Holders  for  -  Police  -  Sheriff  -  institutions 

ESPECIALLY  ADAPTED  FOR  DEFENSE  PLANTS 


MODEL  D 

A  sturdy  holder  that  actually  holds  the 
fingerprint  card  in  itself  and  advances 
it  for  each  row  of  prints  by  turning  the 
handle.  The  operator  does  not  touch 
the  card  till  all  the  prints  are  on.  Can 
l:>e  used  on  a  table  or  held  by  the  operator 
in  the  case  of  printing  a  person  lying 
down.  This  holder  is  thin  and  handy 
to  use  for  hard  to  print  people  and  is 
protected  on  the  underside  to  prevent 
smudging.  A  truly  fool-proof  finger- 
print card  holder. 


COMPOSITION  INK 
ROLLER 

Uninjured  by  Heat,  Water 
or  Dirt 

REPLACEABLE  BEARINGS 


MODEL  BE 

This  model  is  the  same  as  Model  D 
with  the  added  convenience  of  an  at- 
tached finger-inking  platen  and  adjust- 
able height  feature.  It  can  be  clamped 
on  a  table  and  adjusted  in  height  in- 
stantly for  adult  or  child. 

PRICES 

Model  D  Card  Holder $4.50 

Model  BE  Card  Holder. 7.50 

4-inch  Roller 2.30 

FINGERPRINT  INK 
y4.1b.  tubes -.-.- _ $1.00 

*  *     * 

Plate  Glass,  4x10  for  inking  .         ..$  .85 

#  4^     # 
A  4-inch  roller  with  nickel-plated 

frame  and  large  comfortable  hardwood  Catalog  of  fingerprint   material   sent 

handle.  on  request. 


14] 


[  THK  FOCUS  for  MARCH,   1942  ] 


New  Wabash  Heat  Lamps  Dry 
Negatives  by  Infra-Red 


The  infra-red  heat  radiations  the  himp  develops  have  uncanny  penetrating 
ability.  When  directed  at  a  wet  negative,  they  penetrate  through  to  the  base  of  the 
film  and  start  the  drying  process  from  within,  thus  cutting  down  drying  time  to 
a  mere  fraction  of  the  former  time. 

In  use,  the  wet  negative  is  suspended  between  two  Birdseye  heat  lamps  placed 
about  two  feet  apart.  An  electric  fan  is  then  placed  behind  the  negative,  as  shown 
in  photo.  Old  negatives  that  have  been  ruined  by  watermarks  caused  by  improper 
drying,  can  h<t  restored  by  resoaking  them  for  about  30  minutes  in  a  suitable 
"wetting"  solution,  rinsing  them  in  water,  and  then  drying  with  radiant  heat 
lamps.  The  lamps  can  also  be  used  in  the  same  manner  for  drying  photographic 
prints,  and  in  many  commercial  applications  such  as  for  drying  photographic  solu- 
tions painted  on  glass. 

In  all,  three  new  Birdseye  infra-red  lamps  are  announced.  Two  are  clear,  for 
use  with  standard  reflectors,  but  the  third  is  the  sealed-silver  type.  All  are  guar- 
anteed for  6,000  hours  average  life. 

"Sealed-Silver"  Large  Clear  Small  Clear 

Description  Heat  Lamp  Heat  Lamp  Heat  Lamp 

Watts 250  250  250 

Bulb -„ RE40  PS30  G30 

List  Price - - --       $1.60  $  .85  $1.00 


[  THE  FOCUS  for  MARCH,   19-42  ] 


[15 


-4- 


No.  32  Universal  Sun  Ray 
Lannp 

The  No.  32  Lamp  is  the  very  latest 
innovation  in  photo  lamp  construction. 
Due  to  its  special  moulding  and  entirely 
new  process  of  edging,  we  succeeded  in 
producing  a  grade  of  illuminating  effi- 
ciency never  obtained  before. 

\\c  are  very  happy  indeed  to  be  able 
to  place  this  wonder  unit  on  the  market 
and  recommend  it  to  the  photographic 
profession  as  the  most  powerful  prac- 
tical and  inexpensive  apparatus  for  com- 
mercial, industrial  and  studio  work.  Its 
possibilities  are  unlimited  and  its  merit 
is  unequaled. 

The  lamp  is  made  of  heavy  gauge 
aluminum  measuring  13  inches  in  di- 
ameter by  6  inches  in  depth.  It  has  a 
beautiful  black  crystal  finish  on  the  out- 
side and  our  new  process  edging  on  the 
inside. 

Designed  to  be  used  with  a  1,000-watt 
Tubular  or  No.  4  photoflood  bulb. 
Equipped  with  a  special  adjusting  de- 
vice for  moving  the  bulb  so  as  to  bring 
the  filament  of  either  bulb  into  the 
center  directly  in  focus  of  reflecting  sur- 
face, thereby  producing  the  most  bril- 
liant and  even  light  obtainable. 

Equip{:>ed  with  a  universal  attachable 
arm,  mogul  socket,  heavy  duty  switch, 
15  ft.  of  rubber  cord  and  plug. 
No.  32  Sun  Ray  Lamp  for  No.  4 
photoflood  or   1,000-watt  T-20 

bulb $12.50 

Ditto  with  No.  2  Tripod 19.00 

No.  32  Sun  Ray  Lamp  with  two- 
way  side  shield 16.00 

Ditto  with  No.  2  Tripod ....._  22.50 

No.  32  Sun  Ray  Lamp  with  two- 
way,  side  shields,  No.  5 — 12  ft. 
tripod  and  double  clamp  diffus- 
ing curtain         _. _., 32.00 

No.  32  Double  Clamp  Diffusing 

(>urtain  only 2.50 

Carrying  Case  for  No.  32  Lamp 

only  .. 3.50 

Carrying  Case   for  two  No.  32 

Lamps  and  Tripods 6.50 

Extra  Heavy  Carrying  Case  as 
above 8.50 


No.  10  Jr.  Portrait  Lannp 

The  most  ideal,  compact  and  powerful 
lamp  ever  produced  for  home  portrait 
work  or  for  general  illumination  in  the 
studio. 

It  is  very  light  in  weight  and  small 
in  size,  yet  is  much  more  efficient  than 
the  many  bigger  and  bulkier  lamps  on 
the  market. 

The  lamp  is  adapted  to  hold  2 — No.  1 
photoflood  or  two  500-watt  T-20  bulbs. 

It  is  constructed  with  a  special  con- 
trolling switch  allowing  the  burning  of 
two  bulbs  dim,  one  bulb  bright  or  two 
bulbs  bright. 

Prices 
Lamp  only $17.50 

Complete  with  No.  1  Tripod  22.00 

Complete  with  No.  2  Tripod  24.50 

Illustrations  sent  on  request 


We  Started  Something 

In  the  Focus  for  November  we  men- 
tioned that  L.  B.  Haneman  had  appar- 
ently established  a  record  for  length  of 
service  as  a  photographer.  Mr.  Scott, 
another  Nevadan,  came  back  with  a 
report  of  continuous  activity  since  1884 
— 57  years,  and  a  Golden  Wedding  An- 
niversary in  December. 

The  race  is  close.  Mr.  Haneman  now 
replies  that  he  likewise  can  produce 
photographs  he  made  57  years  ago  and 
is  now  likewise  76  years  of  age.  He 
accepts  second  place  in  the  Golden  Wed- 
ding, however. 

But  it  is  interesting  to  compare  notes 
and  observe: 

Same  age,  in  years. 

Same  business. 

Same  state  in  adjoining  counties,  but 
seldom  see  each  other. 

One  year  difference  in  Golden  Wed- 
ding Anniversary. 

Both  are  good  looking. 


16] 


[  THE  FOCUS  for  MARCH,   1942  ] 


''Sussman  Mounts  Are  Paramount" 

JOdvifL  ^oAsL 

Creation  Coated  Duplex  Cover  and  Insert  Stock — Serrated   Edge  Underlay — Slip-In  Style — 

Gray  and   Neutral  Shades 

Strikingly  modern  in  stock  and  design,  most  attractiveK 
framing  photographs,  aptly  describes  the  Kelvin  easel.  In 
oversized  dimensions  throughout  all  the  sizes  in  which  it 
is  made,  it  is  a  style  which  once  seen,  will  demand  instant 
attention  and  produce  customer  demand  tor  additional 
pictures. 


List  Price 

Print  Size 

Outside  Size 

per  100 

3x4 

44'/4X  6'/4 

$  7.25 

3x5 

5'8X    7^8 

9.00 

4x6 

6'/8X  9 

10.75 

5x7 

7'/8XlO'/8 

12.25 

8x10 

10     xl3'/2 

20.50 

10x8 

12'/:xll 

21.00 

Boxer  1  in 

lOO's 

in 

3x4 

size — Boxed  in  50 

s,  3x5 

,  4x6  and 

5x7- 

-Boxed 

in  25-s.  8x10 

and 

10x8. 

Sannple  on  receipt  of  List  Price 


Coated  Duplex  Stocks — Deckled  Edges — Buff  and  White — Siip-ln   Style 

With  the  trend  in  the  photographic  trade  turning  to  Folders,  we  have  made  what  we  predict 
will  be  the  style  sensation  this  tall.  The  outer  cover  is  coated,  and  has  a  most  attractive  design 
on  it  in  platinum  inks,  the  insert  is  in  either  buff  or  white  shades,  with  the  inner  cover  of  the 
folder  shaded  to  match  it.  The  tint  on  the  insert  is  not  only  made  to  give  your  prints  an  attractive 
border  but  an  embossed  effect  as  well. 


Print  Size  Outside  Size 

3x4  5x7 

5'/2x  8 
6'/2X  9%' 

yy.xiQ'A 

9%x  SM 

'iVAxUVz 

11 '/ix  9% 
10!4xl4 
13      xlU: 
Boxed  in  lOO's,  3x4,  3x5  and  4x6 
Boxed  in  50's,  5x7  and  larger 

Sample  on  receipt  of  List  Price 


3     X  :> 
4x6 

5x7 

7  X     5     (ypOUp 

6!/2X  8'/: 

8'/2x  eVi    Group 

8  xlO 
0x8  Group 


Price 
per  100 

$  6.75 

7.75 

10.00 

11.75 

12.00 

15.00 

15.00 

18.00 

18.00 


Manufactured  by  A.  SUSSMAN  &  CO.,  Philadelphia 

HIRSCH  &  KAYE 

Distributors 


[  THE  FOCUS  for  MARCH,    1942  ] 


[1 


STERLING  TANKS 

Notice  of  price  increase  on  shipments 
now  en  route  reminds  us  of  the  popu- 
larity and  usefulness  of  Sterling  Tanks. 
Wc  oiler  them  in  practical  and  econom- 
ical size  for  developing  roll  film,  for 
developing  or  fixing  5x7  and  8x10  cut 
film,  and  as  dependable  trays  for  Hypo 
solutions  in  the  printing  and  enlarging 
room.  Price  increase  is  moderate  as 
compared  with  other  products  in  which 
metal  is  used. 

Sterling  Steel  Enamel  Trays  are  like- 
wise available  for  processing  X-Ray  film 
from  dental  films  to  14x17.  Prices  on 
X-Ray  tanks  will  be  sent  on  request. 


AMATEUR  FINISHING  OUTFITS 

FOR  ROLL  FILM  AND 

CIRCUIT  WORK 

Complete  outfit  consists  of  Steel 
Enameled  WATER-JACKET,  one  DE- 
\^ELOPINC;  tank,  one  FIXINC;  tank 
with  space  between  tanks  for  washing 
the  films.  Circulating  water  all  about 
tanks  insures  most  essential  temperature 
control.  Large  daily  output.  Big  saving 
of  solutions.  Low  upkeep.  Made  in 
three  stock  sizes. 

PRICE  ON  TEN-GALLON  SIZE 

(Jreen  tanks,  5x12x42",  each $17.5(J 

Lids  for  above  tanks,  each 1 .90 

Water-jackets  for  tanks,  each 40,50 

Lids  for  water-jackets,  each  4.20 

Size  No.  12  for  New  8-Exposure 

No.  116  Films 

Black  tanks  5x  1 2x47",  each  $1 7.50 

(Jreen  tanks  5x12x47",  each  18.50 

Lids  for  above  tanks,  each  1.90 

Water-jackets  for  tanks,  each  42.00 

Lids  for  water-jackets,  each 4.20 

Tanks,  12  gallons  capacity. 

No.  19  Size  for  New  8-Exposure 

No.  116  Films 

IMack  tanks  8x12x47",  each  $20.00 

(Jreen  tanks  8x12x47",  each. 21.70 

Lids  for  above  tanks,  each_ 2.20 

Water-jackets  for  tanks,  each..         52.00 
Lids  for  water-jackets,  each  5.00 

Tanks,  19  gallons  capacity. 


THE  STERLING  HYPO 
FIXING  BATHS 


Made  of  the  finest  PORCELAIN 
Triple-Coated  WHITE  enamel  of 
STERLINCj  quality  which  means  the 
best  you  can  buy. 

Far  superior  to  shallow  trays  on  ac- 
count of  extra  large  depth  and  roomi- 
ness. No  slop  or  muss.  Very  easy  to 
handle  and  keep  clean.  Economizes 
solutions,  saves  labor,  expense  and  time. 

STOCK  SIZES 

12x16x5"  deep ..  $13.00 

16x20x6"  deep .^ 15.00 

20x24x6"  deep  19.50 

20x30x6"  deep 22.00 

COMMERCIAL  OUTFITS  IN 

TWO  SIZES 

For  Developing  Plates  and  Cut  Films 

Large  size  accommodates  5x7  and 
8x10  Eastman  Portrait  Hangers.  Small 
sizes  for  5x7's  only. 

Two  removable  tanks  enclosed  in 
water-jacket.  Middle  space  for  wash- 
ing. (Circulating  water  for  temperature 
control. 

Size  No.   1  —  For  both  5x7  and 
8xl0's.  Used  interchangeably. 
Style   A — Outfi't  complete,  black 
and    white    tanks    and    water- 
jacket  $38.00 

Style  B  —  Outfit  complete.  Two 

white  tanks  and  water-jacket  ..  39.00 

(Separate  tanks;  3!/2-gal.  capacity.) 

Black  Tank  1  Viy^W/i^W/i"  deep     8.00 

White  Tank  7 /zxlO'/zxlO/z"  deep     9.00 

Lids  turnished  if  desired     .  2.20 

Size  No.  2  for  5x7  Hangers  Only 
Outfit  complete.  Two  white  tanks 

and  water-jacket  $28.00 

(Separate  tanks;  1-gal.  capacity.) 
White  Tank,  Wiy^lViyClVi"  deep       7.50 


-.i-- 


18] 


[  THF.  FOCUS  for  MARCH,   1942  ] 


-^ 


ARKAY 

PRINT   DRYERS 


3.  All-steel  welded  body,  finished 
in  seal-brown,  baked,  ripple  enamel 
outside;  aluminum  enamel  inside. 

4.  Automatic  take-up  for  apron 
tension,  never  needs  adjusting. 

5.  Hinged  apron  support,  keeps 
apron  out  of  the  way  when  loading 
or  unloading  dryer. 

6.  Handy  drawer  for  storage  of 
ferro  plates. 

7.  Efficient  thermostatically 
controlled  heating  elements,  long- 
lived  for  heavy  duty.  Thermostat 
is  sensitive  silver  contact  type,  for 
AC  current  only. 

8.  Underwriters  approved  elec- 
tric cord. 


Notice  the  many  outstanding 
features  of  the  ARKAY  Photo-Dry 
Print  Dryer: 

1.  Heavy  Chromium-plated  Steel 
Platens  which  heat  evenly  by  radia- 
tion over  their  entire  areas. 

2.  Washable,  pre-shrunk,  canvas- 
duck  apron  is  easily  and  quickly 
removed  for  washing  by  withdraw- 
ing rods.  No  tools  whatsoever  are 
required. 

MODELP-17 

Platen  Area 14!/8xl9/2  inches 

Rase    .     XGVzxlVA  inches 

Height  (table  to  platen) 6  inches      Height  (table  to  platen) 514  inches 


MODEL  P- 1 4 
Platen  Area 1214x16%  inches 


Base 


141/8x18  inches 


Size  of  Drawer 14V^xl9%xl  inches 

Shipping  Weight Approx.  26  lbs. 

Uses    12x1 7-inch   Chrome    Ferro   Plate 
Voltage 110  AC.  Watts:  465 

Price  $22.50 

No.  17-T  Table,  extra $13.75 

MODEL  P-20 

Platen  Area IGY^xIIYi  inches 

Base  WAxl^y^  inches 

Height  (table  to  platen) 7  inches 

Size  of  Drawer 15/4x23x1  inches 

Shipping  Weight Approx.  39  lbs. 

Uses    14x20-inch   Chrome   Ferro   Plate 
Voltage..,.. 110  AC.  Watts:  575 

Price  $37.00 

No.  '20-T  Table,  extra $19.25 


Size  of  Drawer 11^2x16^x1  inches 

Shipping  Weight Approx.  15^^  lbs. 

Uses  10x14  or  11x1 5-inch  Chrome  Ferro 
Plate 

Voltage 110  AC.  Watts:  275 

Price  $  1 7.00 
No.  17-T  Table,  extra $13.75 

MODEL  P-24 

Platen  Area 19%x27  inches 

Base  21%x29i4  inches 

Height  (table  to  platen) 7^/4  inches 

Size  of  Drawer 191/2x27^2x1  Vs  inches 

Shipping  Weight Approx.  64  lbs. 

Uses    18x24-inch   Chrome   Ferro   Plate 
Voltage.. 110  AC.  Watts:  625 

Price  $57.00 


No.  24-T  Table,  extra .$23.00 

Ferrotype  plates  not  included  in  these  low  prices. 


[  THH   FOCUS   lor  MARCH,    1942] 


[19 


-^ 


STUDY  MODEL  100 $3.25 

A  new  Polaroid  Lamp  at  a  new  low  price.  Designed  especi- 
ally as  a  study  lamp  and  for  use  on  the  desk  at  home.  Eye- 
saving,  glare-free  Polaroid  light  ...  at  the  price  of  a  goose- 
neck. 


Polaroid  Study  Lamp 

O  I  L'DKN'IS,  and  all  others  who  use  their  eyes  tor  long  and  intensive  desk 
*^  work,  need  Polaroid  Illumination.  A  Polaroid  Lamp  lets  eyes  see  mare 
easily  and  work  longer  without  fatigue  than  any  other  lamp  you  can  buy  .  .  . 
helps  keep  healthy  eyes  healthy. 

You  can  prove  this  to  yourself  quickly  by  comparing  a  Polaroid  Lamp  with 
any  other  lamp  you  choose.  Place  both  lamps  in  front  of  you  on  a  desk,  side  by 
side.  Because  the  Polaroid  Lamp  is  designed  to  be  glareless  for  eyes  in  ujorl^ing 
position,  sit  down  in  your  usual  working  position  and  begin  leafing  through  a 
magazine.   Turn  on  first  one  lamp,  then  the  other,  as  you  read. 

The  ordinary  lamp  will  produce  a  shimmering  film  of  glare  over  the  page — 
will  make  the  black  ty[x:  ap{xar  grey.  (Change  to  the  Polaroid  Lamp  and  you 
will  see  the  type  become  black,. 

Try  the  same  experiment  with  a  colored  illustration  in  the  magazine.  Under 
Polaroid  Illumination  the  colors  will  acquire  a  richness  and  depth  that  you  have 
never  seen  before — true  values  that  are  usually  hidden  beneath  the  him  of  glare 
produced  by  ordinary  light. 

Polaroid  Lamps  do  even  more  than  eliminate  the  fatigue  and  eye  strain  pro- 
duced by  reflected  glare.  They  give  even  illumination  over  the  critical  working 
area  of  your  desk. 


20  }                                                   [  THE  FOCUS  jor  MARCH,   1942  } 
•¥ 4- 


Master  Finishers  Meet 

A  miniature  convention  of  Photo  Finishers  was  held  in  Oakland,  March  11, 
and  as  much  discussion  and  exchange  of  ideas  took  place  during  the  day  and 
evening  as  has  sometimes  been  found  in  a  session  of  much  greater  length.  Condi- 
tions that  result  from  the  war  were  the  principal  subjects  of  discussion. 

Perhaps  the  greatest  problem  confronting  the  wholesale  finisher  is  the  matter 
of  delivery.  Throughout  the  New  England  States  a  schedule  of  three  times  a 
week  pick-up  and  delivery  service  is  now  in  effect.  In  other  parts  of  the  country 
at  least  60  per  cent  of  the  industry  is  on  a  skip-a-day  service.  Camera  shops  that 
produce  their  own  finishing  will  be  interested  in  the  new  schedule  because  of  their 
problem  of  shortage  of  skilled  help.  A  slow  down  in  production  on  the  part  of 
camera  shops  will  serve  to  equalize  the  differential  between  the  peak  and  bottom 
of  the  fluctuation  of  each  day's  volume.  The  matter  of  photo  finishers  of  Central 
California  uniformly  adopting  the  skip-a-day  plan  was  left  with  four  regional 
committees.  With  no  replacement  in  tires  for  possibly  six  years,  photographers 
must  conserve  their  delivery  facilities. 

We  will  try  to  keep  you  informed  as  to  the  final  outcome  provided  your  tires 
last  long  enough  to  justify  the  super-duper  service  you  are  rendering. 

A  resume  of  other  matters  of  discussion  indicates  that  there  is  an  almost  uniform 
tendency  throughout  the  country  to  charge  regular  price  for  failure  rolls  left  to  be 
developed.  It  seems  to  be  general  practice  to  charge  5  cents  additional  for  develop- 
ing a  roll  when  no  prints  are  wanted.  This  seems  logical  for  the  finisher  cannot 
prosper  on  developing  service  only.  It  was  also  urged  that  a  premium  should  be 
charged  for  rush  or  deferred  service  and  there  should  be  a  minimum  charge  for 
developing  a  portion  of  a  film  pack  because  to  handle  the  order  requires  much 
time  and  fussing  and  more  time  than  to  develop  the  entire  pack.  Dealers  are 
warned  to  forget  about  further  supply  of  cameras  of  anything  better  than  Brownie 
models. 

The  return  of  empty  spools  to  the  factory  has  been  unsatisfactory.  While  two 
and  one-half  million  spools  have  been  received  at  the  Eastman  plant  in  Rochester, 
this  number  is  sufficient  only  to  keep  the  plant  going  for  three  and  a  half  days. 
The  future  of  the  photo  finishing  industry  depends  on  the  number  of  spools 
returned. 


THE  WINONA  SCHOOL  OF  PHOTOGRAPHY 

The  popular  courses  of  instruction  offered  by  the  Photographers'  Association 
of  America  will  be  resumed  this  year.  The  Portrait  Course  will  be  held  from 
July  6  to  31,  inclusive.  The  Commercial  Course  starts  August  3  to  28,  inclusive. 
The  fee  for  each  course  is  |75.00  with  a  reduction  of  $15.00  if  both  courses  are 
taken. 

The  school  is  located  at  Winona  Lake,  Indiana.  Nowhere  else  can  photographers 
obtain  such  up-to-the-minute  and  thorough  instruction  as  at  Winona  Lake. 
Photographers  who  are  interested  should  write  to  Hirsch  &  Kaye  for  additional 
information  or  direct  to  Charles  Abel,  Caxton  Building,  Cleveland,  Ohio. 


[  THE  FOCUS  for  MARCH,   1942  ] 


[21 


No  Tax  on  Our  Metal  Frames     Another  Half  Century  Mark 


According  to  a  ruling  which  is  a 
revision  of  the  original  excise  tax  law, 
photographic  frames  which  are  plated 
with  a  gold  finish  of  a  thinness  not  ex- 
ceeding a  specific  amount  are  exempt 
from  excise  tax.  You  can,  therefore, 
ignore  any  previously  announced  rulings 
and  sell  frames  as  you  did  prior  to  last 
October. 

The  Front  Page 

The  picture  on  the  front  cover  was 
furnished  through  the  courtesy  of  Kay 
Hall,  an  enthusiastic  San  Francisco  pho- 
tographer whose  pictures  continue  to 
win  salon  honors.  This  is  one  of  a  series 
of  "Mr.  Muggs." 

Radiant  Lannps 

We  wonder  if  all  our  readers  know 
that  we  are  distributors  for  Radiant 
Lamps  such  as  are  standard  equipment 
in  most  types  of  still  and  motion  picture 
projectors.  Radiant  Lamps  are  in  stock 
for  practically  any  form  of  projector  or 
equipment  and  are  offered  with  a  very 
liberal  guarantee  and  a  record  of  satis- 
factory performance. 

Included  in  our  stock  is  an  assortment 
of  Radiant  Lamps,  factory  mounted  on 
adapter  rings,  to  make  them  suitable  for 
use  in  Bell  &  Howell  projectors.  Specify 
Radiant  Lamps  on  your  next  order. 

Have  You  a  Rental  Library? 

Many  of  our  readers  operate  a  busi- 
ness in  which  rental  library  service  plays 
an  important  part. 

We  have  a  considerable  library  ot  16 
m  m  silent  and  sound  motion  picture- 
reels.  We  likewise  have  a  somewhat  de- 
tailed catalog  ot  these  numerous  sub- 
jects. 

If  you  arc  interested  in  sharing  with 
us  the  service  of  the  library,  wc  suggest 
you  write  for  a  copy  of  the  catalog  and 
additional  information  which  will  then 
place  the  advantages  of  the  library  at 
your  disposal. 


We  now  have  another  veteran  of  fifty 
years'  service.  Mr.  Creorge  A.  Dolan, 
president  of  Hirsch  &  Kaye,  observed 
his  fiftieth  anniversary  with  the  firm  on 
March  27. 

U.  S.  Navy  in  Action 

Among  the  various  subjects  of  motion 
picture  nature  for  your  enjoyment  is  the 
new  film  "U.  S.  Navy  Blasts  Marshall 
Island."  This  is  a  remarkable  film  made 
from  the  deck  of  one  of  the  participating 
ships.  It  is  available  in  both  8  and  16 
m/m  sizes. 

If  you  have  a  projector  or  have  occa- 
sion to  furnish  entertainment  for  spe- 
cialty events,  by  all  means,  order  this 
timely  and  headline  film. 


Squelched 


These  are  days  of  rumors.  Many  are 
absolutely  unfounded  and  most  are 
greatly  exaggerated.  It  has  come  to  our 
attention  that  someone  has  spread  a 
report  of  a  shortage  of  Wabash  Super 
Flood  and  Super  Flash  Lamps.  The 
only  shortage  of  which  we  have  knowl- 
edge is  temporarily  due  to  the  transpor- 
tation congestion  and  heavy  runs  of 
popular  sizes  at  the  factory.  All  avail- 
able information  we  have  been  able  to 
obtain  and  put  together  indicates  that 
the  supply  of  Wabash  Lamps  will  con- 
tinue, subject  to  such  interruption  as 
war  time  conditions  may  impose  upon 
transportation  and  distribution. 

Iodine-Hypo  Cleaner 

Spots  caused  by  developing  solutions 
may  be  removed  from  white  cotton 
labrics  as  follows:  First,  soak  the  area 
briefly  in  warm  fresh  water.  This  will 
remove  most  developer  stains.  If  the 
spot  remains,  douse  it  with  a  solution  of 
1  part  tincture  of  iodine  and  1  part 
water.  After  a  minute  or  two,  wet  the 
material  with  ]resh,  unused  hypo,  then 
rinse  thoroughly  in  water. 


22  ] 


[  THE  FOCUS  for  MARCH,    1942  ] 


56  Years 

Again  we  observe  an  anniversary  of 
our  business.  Established  in  1886,  we 
have  now  rounded  out  56  years  of  con- 
tinuous service  to  the  photographer  in 
outlying  territory.  Many  things  have 
happened  during  these  years  and  by  next 
year  we  will  probably  have  experienced 
more  than  57  varieties  of  events. 

Kodak  Electric  Control 
Timer 

This  is  a  new  90-second  timer  having 
90  divisions  corresponding  to  90  sec- 
onds. It  has  a  6-inch  illuminated  dial 
and  has  push  button  start  and  repeat 
timing.  A  self-contained  switch  allows 
the  timer  to  be  plugged  into  a  printer 
lamp  or  enlarger  circuit  to  turn  the  lamp 
on  and  then  turn  it  oft  at  the  end  of  a 
predetermined  interval. 
Kodak  Electric  Control  Timer $15.50 

Kodak  Electric  Interval 
Timer 

This  is  a  new  30-minute  negative  de- 
veloping timer  corresp>onding  in  style 
to  the  Kodak  Interval  Timer.  It  has  60 
divisions  and  a  30-minute  maximum 
time  interval,  a  start-and-stop  knob  on 


the  top  of  the  case,  an  illuminated  dial, 

and  a  buzzer  signal. 

Kodak  Electric  Interval  Timer...  $12.50 


When  Bad  News  Is  Good 
News 

Shortage  of  popular  items  of  photo 
equipment  and  material,  first  noticed 
during  the  fall  of  last  year,  continues 
at  an  accelerating  rate.  So  much  so,  that 
the  sensation  might  be  likened  to  a  first 
ride  down  the  long  straight  track  of  a 
scenic  railway. 

We  think  it  quite  serious,  only  to  find 
that  our  tailor,  the  hardware  man,  the 
garageman,  the  department  store  owner, 
and  other  merchants  are  fellow  passen- 
gers on  our  ride.  We  are  all  going  to 
get  along  with  less  capital  goods,  less 
service,  less  of  most  things  we  have 
accepted  as  necessary  to  our  standard 
of  living.  We  will  likewise  experience 
more  inconveniences,  more  upset  of  our 
routine,  and  make  greater  and  still 
greater  personal  sacrifices.  That's  the 
bad  news. 

The  good  news  is  the  realization  that 
what  is  bad  news  for  the  individual  is 
good  news  for  all  of  us  collectively.  It 
means  an  end  to  uncertainty,  appease- 
ment, theorizing,  delay,  and  worry.  It 
means  we're  getting  into  our  stride  to 
win  this  war. 


.i?<=-<^r:) 


CREATING  BUSINESS 

The  U.  S.  Government  has  ruled  that  homes,  stores,  factories,  or  other  property 
which  may  be  destroyed  by  bombing  or  shelling  become  the  loss  of  the  entire 
nation  rather  than  that  of  the  individual  who  may  be  the  owner. 

Any  adjustment  or  compensation  made  to  the  ow^ier  is  contingent  upon  his 
ability  to  prove  the  extent  of  value  of  the  property.  A  photographic  inventory  is 
now  suggested. 

Suggest  to  your  customer  that  he  make  a  series  of  pictures  of  his  home  and 
property  in  such  a  way  that  an  appraisal  for  identification  can  be  made  by  placing 
the  photographs  before  the  adjuster.  A  living  room  should  be  photographed 
from  one  wall  and  again  photographed  from  the  opposite  direction. 

Amateur  photographers  who  follow  this  suggestion  will  have  loads  of  fun  and 
will  actually  be  protecting  themselves. 


->- 


[  THE  FOCUS  jar  MARCH,   19-^2  } 


[23 


^£AAi^ 


Q(fmsh^ 


By  Himself 


I  ORTHO  tell  you  another  story,  though  I  SHUTTER  to  think  of  the  last 
EXPOSURE. 

Once  APRON  a  TIME,  there  was  a  POLISH  AZO,  I  mean  bozo,  who  had 
an  ATTACHMENT  tor  a  girl  who  went  by  the  name  of  MINI.  He  had  a  DARK 
BACKGROUND  and  would  HANGER  round  the  CORNERS  where  members 
of  his  (B)RACKET  would  ALBUM,  smoking  big  KORONA  cigars.  She  thought 
he  was  a  good  SCOUT,  especially  when  he  said,  OPAL,  VITAVA  you  want  is 
yours.  How  would  you  LEICA  BIOTAR?  Maybe  a  MERCURY.  She  answered 
I  can't  even  BICARBONATE  of  SODA.  So  he  opens  his  BAG,  a  WALLET  that 
is  some  ROLLHOLDER  and  his  ZEISS  land  on  IC  which  he  LENS  her.  TANKS 
for  everything  she  says.  It  was  the  APEX  of  her  happiness.  He  thought  he 
KODALURE  her  to  march  down  the  aisle  with  him  to  a  SPLICER  for  he  added, 
someday  you  and  I  VELTURA  million  miles  together. 

But  in  some  way  the  news  had  FILTERED  out  that  he  was  in  a  bad  FIX 
because  he  hadn't  paid  his  BET  AX.  But  he,  being  a  two  TIMER  in  STIR,  had 
been  on  the  SPOT  before.  She  also  knew  that  one  of  the  local  PAPERS,  a  sort 
of  AD-TYPE  paper  had  an  EDITOR,  who  was  sort  of  an  EXPOSURE  (iUIDE 
in  the  community  and  when  he  put  his  SPOTTING  PENCIL  on  one,  he  had  all 
the  DOPE  from  his  FILES  of  EXPOSURE  FACTORS.  Always  ETCHING  to 
EXPOSE  somebody. 

This  boy  friend  of  hers  BOXES  most  of  the  day  at  a  fast  CLIP.  A  tough 
customer  as  he  BELLOWS  that  he  could  make  a  PRINTER  BOX.  He  would 
YELL  and  HOWELL  all  day,  just  a  little  CINE  cal,  I  think. 

One  day  the  CAMERAMAN  for  the  SHEET  disapt:>ears.  Then  they  FINDER 
FLOATINC;  LID  down  by  the  SLIDE,  which  they  find  is  his,  because  someone 
saw  it  on  the  RACK.  There  were  stains  on  it,  like  DRAGONBLOOD  which 
were  mostly  rubbed  out  with  an  ABRASIVE  STAIN  REMOVER. 

So  they  CONTAX  the  judge,  who  is  sleepy  and  says  WASHER  matter,  but 
BINDINC;  the  suspect  over  to  the  IDENTIFICATION  OUTFIT,  where  they 
SHOOT  him  with  SAFETY  FILM.  So  he  gets  his  ANNUAL  entry  on  the 
BLOTTER  and  is  put  in  the  JUC;,  charged  with  BATTERY.  Have  you  noticed 
how  they  DU-PAC  them  in  even  though  the  CELLS  have  been  ENLARGED? 
Just  TRI-PAC  in  a  few  more. 

The  CASE  was  tried.  The  boxer  pleaded  not  guilty  and  starts  RAVEN  that 
he  was  POSITIVE  the  PHOTO  EVIDENCE  was  NEGATIVE,  and  that  in  the 

(Page  25 — quick) 


THE  PALM  SPHIIVGS 

Just  the  style  you  need  for  the  novelty-seeking  young  folk — an  ideal 
school  mounter — and  note  how  appropriate  for  soldiers'  pictures. 

In  sizes  3x4  to  5x7  .  .  .  available  through  your  dealer. 


EASTMAN  KODAK  COMPANY 

[Taprell  Loomis  Division]  CHICAGO,  ILLINOIS 


[  TTIF  FOCUS  for  MARCH.    FM2  ] 


[25 


JERRY'S  STORY 

(From  page  23) 

absence  of  real  PROOFPAPER,  he  had  been  FRAMED,  and  demanded  a  quick 
RELEASE,  a  CABLE  RELEASE.  But  the  judge  said  that's  a  lot  of  TRIPE-ODD 
as  it  is.   This  is  what  the  evidence  shows. 

Sometime  before  DALITE,  you  ARGUS  with  yourself  and  decided  to  do  a 
RE\TRE  to  the  KEYSTONE  building.  You  took  a  KIT,  a  ROD,  some  SOUP 
and  a  MASK  to  blow  up  the  PAPER  SAFE.  Before  you  could  SHOOT  the  works, 
the  PHOTCXJRAPHER  surprised  you  with  a  FLASH.  You  VARNISHED  his 
LAMPS,  and  made  him  REEL.  It  must  have  looked  like  a  PHOTO  FINISH 
as  to  who  would  be  the  N^ICTOR  when  you  SHOT  him  with  a  BULLET  and 
tied  the  body  with  BINDINO  TAPE.  To  PADDLE  you  wouldn't  even  be  a 
FAIRTRADE. 

This  was  too  much  for  the  girls  SUPERSENSITIV'^E  nature.  First  she  cried 
but  soon  her  eyes  were  DRYER.  Something  seemed  to  HARDENER.  She  knew 
she  didn't  want  him  to  METER  again  so  she  went  behind  a  SCREEN  and  wrote 
a  letter  to  him,  in  which  she  said  the  whole  thing  was  a  WASHOFF  RELIEF 
to  her  and  by  the  time  he  got  this  POSTOFFICE  PAPER,  he  would  know  she 
had  taken  a  POWDER  and  had  given  him  the  BRUSH  off. 

Ierrv 


Graphic  Graflex  Photography 

By  WiLLARD  D.  Morgan,  Henry  M.  Lester  and  20  Photographic  Experts 

400  pages  .  .  .  large  71/2x1 0-inch  page  size  .  .  .  hundreds  of  illustrations 

26  chapters 

MASTER  BOOK  FOR  THE  LARGER  CAMERA 


Here  is  a  book  which  covers  all  the 
exciting  uses  for  the  Speed  (Graphic  and 
Cjraflex  cameras.  Photographers  and 
contributors  give  their  personal  expe- 
riences, including  actual  facts  and  work- 
ing descriptions. 

For  the  first  time  in  modern  photo- 
graphic literature  a  s{x;cial  chapter  has 
been  included  giving  full  details  about 
using  the  view  cameras,  which  are  com- 
ing into  popular  use. 

1 .  Photography  in  America  Today. 

2.  Elementary    Graflex    and    Speed    (Ira])hic 

Photography. 

3.  Negative  Exposure  and  I)e\el()|)tiKnt. 

4.  Photographic  Lenses. 

5.  How  to  Use  Filters. 

6.  Printing  With  a  Purpose. 

7.  Understandmg  Photograj^hic  Printing. 
V).  Graflex  and  Graphic  Kodachroint    Pho- 
tography. 


9.  Graflex  and  Gra|)hic  Camera.s  in  Edu- 
cation. 

](J.  Documcntar)  Reproduction. 

11.  Illumination  and  Its  Control. 

12.  How  to  U.se  a  View  Camera. 

13.  Illustrative   and    Advertising   Photography. 

14.  Publicity  Photography. 

J  5.  Following  the  Horses  With  a  (Camera. 

16.  Photogra[)hing  the  Dance. 

17.  Aerial  Photogra|)hy. 

18.  News  and  Press  Photography. 

19.  Photography  With  Special  Cameras. 

20.  Reader  Interest  in  News  Pictures. 

21.  Synchronized  I'lash  Photography. 

22.  Science  Photography. 

23.  Photomicrograph)   With  the  Graflex. 

24.  Photography  of  Children. 

25.  The-  Photographic  Darkroom. 

26.  CJraflex  and  Speed  Graphic  Equipnient 

and  Its  ()|)eration. 

27.  Facts  and  Data.    Reference  Section. 

28.  Index  .  .  .  (Catalogue  Section. 


$4.00 


26] 


[  THE  FOCUS  for  MARCH,  1942  ] 


RETOUCHING  WANTED 

Expert  service,  prompt  and  thorough 
attention.   Can  furnish  references. 


Lulu  May  Stone 
Smithflat,  El  Dorado  County,  CaHfornia 

^ ^ 

Photographers 

Write  for  1941  Catalog  and  price  list, 
genuine  oil  portraits,  pastels  or  rebuilt 
damaged  portraits. 

Convex  glass  and  portrait  frames. 

VICTOR  PORTRAIT  COMPANY 
752  13th  Street,  Oakland,  California 

^ ^ 

H.S.JOHNSON 

Airbrush  Artist 

PHOTOGRAPHER 

Telephone  TEmplebar   1532 

532  Sixteenth  Street 
OAKLAND,  CALIFORNIA 


-H 


JOtepiU 
DARK! 

If  you'\c  news  of  our  munitions 

KEEP  IT  DARK; 

Ships  or  'planes  or  troop  positions 

KEEP  IT  DARK; 

Lives  are  lost  through  conversation. 
Here's  a  tip  for  the  duration 
When  you've  private  information, 

KEEP  IT  DARKl 


STERLING  TANK  OUTFITS 

SAVE  overhead  and  operating  expense. 

That  spells  PROFITS  FOR  YOU. 

Amateur  Finishing  Outfits,  for  Roll  Film  and 

Circuit  Work. 

Large  Daily  Output.         Low  Cost.         Low  Upkeep. 
Made  of  finest  PORCELAIN  Triple-coated  Enamel. 

STERLING  PHOTO  MFG.  CO. 
BEAVER  FALLS,  PA. 


Ask  your 
Dealer  for 
prompt 
shipment 
or  write  us 


2  SIZES 
12,  19 
gallons 


Water- 
jacket 
and  2  Tanks 
with 
circulating 
water  for 
temperature 
regulation. 


COMPLETE 
COMPACT 
DURABLE 

EFFICIENT 

The  best 
by  test. 


STUDIOS  FOR  SALE 

Glendale  and  Pasadena,  at  fraction  of 
value.  Holiday  business  should  pay  for 
them.  Cash  receipts  for  past  ten  years 
have  averaged,  per  year:  Pasadena, 
17180;  Glendale,  $6340. 

Howlett  Studios 
114^2  E.  Broadway,  Glendale,  California 

^ 


FOR  SALE 


•     •     •    Grippit, 

a  special  adhesive  that 
holds  with  a  sinewy  grip, 
yet  cannot  wrinkle  paper. 
New  larger  tube,  25c. 


[  THE  FOCUS  lor  MARCH,    l>H2  ]  [  27 


Bargain  Lenses  fur  the  Phntngrapher 

fif^'^jn  (Offered  subject  to  prior  sale) 

[IN  THE  I  r,.  •  ,  ,  . 

\LEN5y  Please  mention  the  Bargain  Page  when  ordering. 

Xt^^  Description  and  illustration  of  any  article  gladly  sent  on  request. 


-^ 


Cooke  Wide  Angle  Primoplane  Barre  Rapid  Portrait,  F5 — 5"  to  6", 

Lens,  in  barrel,  4",  F6.5.  in  barrel. 

Bargain  Price $27.50  Bargain  Price $4.95 

Gundlach  Ultrastigmat,  in  barrel,  ^„  t^    i      x          •     i         i 

2»   p^  g                        o       '  10    Darlot  Lens,  in  barrel. 

Bargain  Price $15.00  ^^^g^^"  ^"^^ ^^'^^ 

Carl  Zeiss  Tessar,  in  Compur  shut-  5x7  Wollensak  Series  A  Portrait 

ter,  3",  F4.5.  F5  Studio  Shutter. 

Bargain  Price $26.50  Bargain  Price $12.95 

Hugo  Meyer  Kinoplasmat,  in  bar- 
rel, 2^  Fl. 5.  25"  F6.3   "Barrel!"  Voightiander, 


1 — water  house  stop. 

Bargain  Price $12.95 


Bargain  Price $45.00 

Two  Morrison  6"  Wide  Angle 

^^"^^^'  ,        ,  6 1/2x8 1/2  Cephaloscope,  11 1/2",  F5, 

Bargain  Price $3.50  each  \^  barrel. 

Cooke,  6I/2",  F  3.5  Lens  in  Sunk-  bargain  Price $9-95 

mount. 

Bargain  Price $47.50  Carl  Zeiss  Protar,  in  barrel,  1 1  c/m, 

Fl8;  wide  angle  lens. 

Voigtlander  Collinear,  10",  F7.7  in  g         j^  p^.^^ jgj27.00 

Betax  shutter. 

Bargain  Price $67.50 

B.  &  L.  Protar,  7%",  F6.8  Convert- 

5Va"   F  4.5    Carl   Zeiss  Tessar   in      ible  in  Acme  shutter. 

Compur  shutter.  Bargain  Price $75.00 

Bargain  Price $45.00 

,,„  ,,        ,     ,r  .      .  .     T-^  „  6%"  F  7.7  Kodak  Anastiemat  in 

Wollensak  Velostigmat,   7",   F6. 3      ball  bearing  shutter.  ^ 

Convertible  m  barrel. 

Bargain  Price $13.50 


Bargain  Price $9.50 


Bausch  &  Lomb  Ic  Tessar,  in  Ilex  3!4x4|4  Bausch&Lomb  iCTessar, 

Universal  shutter,  21/^x31/4,  F4.5.  F  4.5  in  barrel. 

Bargain  Price $19.50  Bargain  Price $19.75 


28] 


[  THE  FOCUS  for  MARCH,   1942  } 


BAHGAIWS 


8x10  No.  7  Century  Studio  Camera; 

sliding  GG  carriage;  8x10  back  and 
8x10 — 5x7  reducing  back;  3"  No.  8 
Packard  shutter. 

Bargain  Price $75.00 

Omega  D  4x5  Enlarger  with  double 
condensers  and  4x5  negative  carrier; 
no  lens.    Latest  model  and  like  new. 

Bargain  Price $110.00 

14x17  Heavy  Print  Frame  with 
glass;  fine  condition. 

Bargain  Price $5.50 

Johnson  Modeling  Ventlite  on  reg- 
ular studio  stand  in  good  condition. 

Bargain  Price $45.00 

No.  17  Sunray  Spot  Lamp  with 
small  concentrating  spot  and  4-inch 
large  spot.   Like  new. 

Bargain  Price $19-50 

8x12x42  Sterling  Enamel  Tanks  in 
good  condition. 

Bargain  Price $10.50  each 

1  Set  (3)  Square  Grouping  Stools 
of  Oak;  like  new. 

Bargain  Price $9.50 

Perfection  Posing  Chair;  adjustable 
back  and  seat ;  like  new. 

Bargain  Price $9.50 

Pako    Liverty    Mat    Dryer;    gas 

heated. 

Bargain  Price $45.00 

Ansco  Universal  Stand  H.  P.,  late 
model  in  fine  condition. 

Bargain  Price $19.50 

Rise  Print  Straightener;  12"  with 
motor. 

Bargain  Price $32.50 


B  &  J  Horizontal  Enlarger  (5x7), 

with  double  condensers. 

Bargain  Price $35.00 

Mendelsohn  Speed  Gun.  Recent 
model  D  with  7"  reflector.  Condition 
like  new. 

Bargain  Price $17.50 

Vakagraph  Border  Printer,  com- 
plete with  masks. 

Bargain  Price $49.50 

No.  3  Ideal  Print  Washer  for  11x14 
and  smaller  prints. 

Bargain  Price $6.50 

Leather  Case  for  21/4^3^4  Speed 
Graphic  Camera;  like  new. 

Bargain  Price $8.75 

Emerson  DC  Motor,  1/20  H.P., 
1,750  R.,  no-volt.  Good  for  home- 
made equipment  requiring  a  motor. 

Bargain  Price $2.50 

10x12x5  Sterling  White  Enamel  Hypo 
Tank.    Perfect  condition. 

Bargain  Price $4.75 

Johnson  U  19  Ventlite  and  Stand. 

Cabinet  measures  24x19x14.  Designed 
for  No.  4  flood,  1,000-watt  or  1,500- 
watt  lamp  and  mounted  on  7-foot 
studio  stand. 

Bargain  Price $44.50 

Swing  Reflector  like  you  should 
have  in  your  camera  room  with  a 
swing  frame  with  two  individual  re- 
flectors or  screens,  black  on  one  side 
and  white  on  the  other.  Each  screen 
measures  35x40  and  the  frame  is 
made  of  metal  mounted   on   rollers. 

The  price  is  only $14.50 

You  can  get  terms  on  any  bargain 
item  in  this  number  of  The  FOCUS. 
Tell  us  what  you  would  like  to  pay. 


[  THE  FOCUS  for  MARCH,   1942  } 


[20 


BARGAIIVS 


No.  3  Ideal  Print  Washer  for  1 1x14 
and  smaller  prints. 

Bargain  Price $6.50 

2^2"  No.  8  Packard  Shutter  for 
time  and  in  Al  condition. 

Bargain  Price $8.50 

Copy  "Natural  Color  Processes," 
by  CarJeton  E.  Dunne.  Color  separa- 
tion negatives.  Chromatone  process, 
Dufay  color,  Agfa  color  and  many 
other  processes.  5l/2"x8",  cloth  bound. 

Bargain  Price $1.50 

Eastman  Studio  Scale.    Like  new. 
Bargain  Price $3.25 

Leather  Case  for  2'/4x3'/4  Speed 
Graphic  Camera;  Hke  new. 

Bargain  Price $8.75 

Emerson  DC  Motor,  1/20  H.  P. 
1,750  R.  P.  M.,  110-volt.  Good  for 
home-made  equipment,  requiring  a 
motor. 

Bargain  Price $2.50 

Vakagraph  Border  Printer  com- 
plete with  masks. 

Bargain  Price $49.50 

Mole  Richardson  Professional  Stu- 
dio Lamps  on  6'  roller  stands.  De- 
signed for  use  with  any  mogul  base 
lamp  up  to  1,500  watts.  Reflectors 
measure  121/^x20.  Complete  with 
necessary  adjustments. 

Bargain  Price $18.50  each 

Copy  of  "Pictorial  Landscape  Pho- 
tography." 53  illustrations.  Published 
by  American  Photography.  7l^"xl0", 
cloth  bound,  was  $3.50 — now 

Bargain  Price $1.95 


Sunray  No.  40  Studio  Lamp,  de- 
signed for  2  No.  4  flood  bulbs  or  two 
1,000-watt  T  20  lamps.  Has  high,  low 
and  medium  selective  switch,  diffusion 
screen  and  side  wings.  Mounted  stand 
can  be  elevated  to  10  feet. 

Bargain  Price $37.50 

10x12x5  Sterling  White  Enamel 
Hypo  Tank.    Perfect  condition. 

Bargain  Price $4.75 

Johnson  U  19  Ventlite  and  stand. 
Cabinet  measures  24x  19x  14.  Designed 
for  No.  4  flood,  1,000-watt  or  1,500- 
watt  lamp  and  mounted  on  7-foot: 
studio  stand. 

Bargain  Price $44.50 

"The  Complete  Press  Photog- 
rapher," by  Bell,  with  many  illustra- 
tions of  valuable,  newsy  subjects. 

Bargain  Price $1.25 

Bcattie  Mini  Pan  Lamp  on  Studio 
Roller  Stand  with  counterbalance, 
lifts  lamp  to  61/^'  height  and  takes 
1,500-watt  lamp,  in  condition  like 
new. 

Bargain  Price $79.50 

Elkay  Water  Filter,  fits  the  faucet. 
Bargain  Price $2.50 

Kodascope,  8  mm.  Model  50,  uses 
30()-watt  lamp  in  case.    Fine  condition. 

Bargain  Price $27.50 

Century  No.  2  Sliding  Ground 
Glass  Carriage  with  one  8x10  back 
and  one  5x7  back.   Like  new. 

Bargain  Price $49.50 

Brunner  Table  Model  Glossy  Print 
Dryer.  Operated  on  the  principle  of 
endless  chain  belt  to  which  heavy 
chromium  plates  are  attached.  Gas 
heated  and  operated  by  110-voIt  A.  C. 
motor. 

Bargain  Price s$98.50 


H- 


30  1 


[THE  FOCUS  for  MARCH,    1^M2  ] 


BAHGAIIV5 


^- 


4  Post  Studio  Stands  for  5x7  camera, 
old  style  but  in  good  condition. 
Bargain  Price $19.75 

16-02.  Glass  Tumbler  Graduates. 
Bargain  Price $  .40 

35  mm.  Speed  Carrier  for  Omega 
C.  Enlarger. 

Bargain  Price $4.50 

B  &  H  Ground  Glass  Motion  Pic- 
ture Screen,  40l/2x30l/^.  Suitable  for 
use  as  a  translucent  screen. 

Bargain  Price $2.50 

5x7  Dallon  Developing  Tanks,  with 
capacity  of  six  films  each. 

Bargain  Price $6.50 

H.  &  K.  Focusing  Cloth,  36x48. 
Bargain  Price 75c  each 

Sunray  No.  10  Jr.  Lamp,  on  7'  fold- 
ing stand.  Designed  for  two  No.  1 
flood  lamps  and  equipped  with  bright 
and  dim  selective  switch. 

Bargain  Price $9.50 

8x10  Eastman  AU-Metal   Camera, 
with  30"  bellows.    Fine  condition. 
Bargain  Price $125.00 

Haloette  Attachment  for  Eastman 
Autofocus  Enlarger,  with  complete 
instructions.  Permits  you  to  obtain 
white  backgrounds  on  the  print. 

Bargain  Price $10.00 

Gundlach  Wide  Angle,  8x10. 
Bargain  Price $8.50 

4%",  110°  Radar  Wide  Angle,  in 
barrel. 

Bargain  Price $27.50 

6%"  F6.3  Seneca  Anastigmat,  Op- 
timo shutter. 

Bargain  Price $10.50 


3 '4x4 14  Graflex  B  (not  revolving 
back) ,  5 1/2"  KA  lens,  pack  adapter  and 
case. 

Bargain  Price $59.00 

18-Gallon  Stoneware  Tank,  9^/2^ 
91^x47,  in  excellent  condition. 
Bargain  Price $24.50 

Halldorson  Studio  Junior  Lamp, 
without  1,500-watt  lamps. 

Bargain  Price $47.50 

24"  Diameter  Halldorson  Washer, 
in  good  condition. 

Bargain  Price $10.50 

Eastman  10"  Metal  Trimmer,  in 
condition  like  new. 

Bargain  Price $14.50 

Johnson  Ceiling  Ventlite  with 
1,500-watt  daylight  lamp.  Fine  for 
studio  where  space  is  limited. 

Bargain  Price $15.00 

Pair  14"  Condensers,  in  book 
mount,  new  condition. 

Bargain  Price $65.00 

Eastko  Trimmer,  10".  Like  new. 
Bargain  Price $4.95 

Speed  Gun,  Model  D  Synchronizer, 
complete  in  box,  like  new. 

Bargain  Price $18.50 

4%"  F4.5  Bausch  &  Lomb,  in  ring 
compur. 

Bargain  Price  .: $27.50 

2"  F4.5  Novar  Anastigmat,  in  Tel- 
ma  shutter. 

Bargain  Price $10.00 

4y^"  ¥4.5  Foth  Anastigmat,  in 
shutter. 

Bargain  Price $12.50 

Mergon  Cold  Enlarging  Light. 
Needs  no  condensers.  For  use  with 
61/2^8 1/2  negatives  or  smaller. 

Bargain  Price $16.50 


Thumbs-up  Qudlity 


F 


I 


OR  the  simplest,  or  the  most  difficult  assignment, 
there's  an  Eastman  Film  that  will  give  you  just  the  result 
you  want.  For  an  ortho  result,  use  Ortho-X.  For  long 
scale  and  high  speed,  use  Tri-X  Panchromatic.  For  con- 
trast and  sparkling  brilliance,  combined  with  excellent 
scale,  use  Kodatron  Panchromatic.  All  have  the 
thumbs-up  quality  that  distinguishes  fine  photography. 


-lASTMAN    KODAK   COMPANY,   Rochester,  N.  y. 


There's  a  finer  quality— 

greater  richness  in 

the  print  on 

KODABROMIDE 


SPECIAL  COLI  FnTiQi 


THE 


FDCU 


Published  Bi-Mo?ithly  in  the  Interests  of  the 
Ph  oto  graph  ic  In  d  us  try 


p,UFORAy, 
U*^  LIBRARY       • 


Vol.  XVIII 


MAY-JUNE,  1942 


No.  5 


^- 


Published  by 

HIRSCH  O"  KAYE 

SAN  FRANCISCO 


*  . 

FOR  FINER  ENLARGEMENTS 
DEFENDER  VELOUR  BLACK 


imcTiON  packed  pictures  or  still  lifes.  Defender 
Velour  Black  upon  your  enlarging  easel  means 
a  better  picture  in  the  end.  Its  long  tonal  range 
brings  out  the  best  in  every  negative,  the  detail 
of  highlight  and  shadow  that  will  lift  any  picture 
out  of  the  ordinary.  26  surfaces — 8  of  them  in 
four  degrees  of  contrast.  .  .  .  Look  For  the  Blue 


and  Yellow  Package. 


DEFENDER  PHOTO  SUPPLY  CO.,  INC.  *  ROCHESTER,  N.Y. 


THE  FOCUS 


Prepared  and  Published 
Bi -Monthly 


In  the  Interest  of  the 
Photographic  Industry 


By  HiRscH  C^  Kaye 

239  Grant  Avenue,  San  Francisco 
The  Largest  Independently  Owned  Complete  Photo  Supply  House  in  the  West 


-k- 


Vol.  XVIII 


MAY-JUNE,  1942 


No.  5 


INTRODUCING— 

Niels  O.  Olsen.  .  .  .  Mr. 
Olsen  was  born  where 
history  is  being  made. 
He  was  born  at  Born- 
holm,  Denmark,  a  small 
island  in  the  Baltic.  His 
father  was  a  native  of 
Sweden,  a  miller,  and 
preferred  to  live  in  Denmark,  where  he 
married.  His  wife  died  when  Mr.  Olsen 
was  a  boy  of  eight. 

Possibly  as  a  result  of  the  loss  of  his 
mother,  the  boy  was  inclined  to  spend 
much  time  at  the  seashore  watching  the 
waves  and  the  various  moods  of  the 
ocean.  The  other  times  he  would  worry 
his  father  by  exploring  an  old  windmill 
nearby,  fascinated  by  the  large  wooden 
gears  and  round  millstones. 

At  an  early  age  he  came  to  this  con- 
tinent and  first  located  in  Canada,  and 
then  in  Minnesota  where  he  became  a 
farmer.  His  older  brother,  who  had 
accompanied  him  in  his  travels,  had  sent 
to  a  mail  order  house  for  a  2x2  camera. 
This  was  a  camera  which  had  to  be 
entirely  reloaded  after  each  exposure. 
Perhaps  this  is  what  mystified  young 
C)lsen,  for  he  found  much  interest  in 
this  camera. 

At  the  age  ol  fiiteen  he,  too,  had  a 
camera  but  of  an  advanced  type  and 
steadily  became  more  and  more  profes- 
sional in  his  work  and  his  activities.  In 
1908  he  located  at  Three  Forks,  Mon- 
tana, where  he  still  is  located  today.  He 
has  no  lodge  affiliations  but  is  an  active 


member  of  the  Seventh  Day  Adventist 
Church. 

Tragedy  has  struck  him  twice.  Once 
with  the  loss  of  his  mother,  and  again 
with  the  death  of  his  wife.  His  wife 
is  survived  by  two  girls  and  one  boy 
who  now  constitute  the  family.  All  have 
graduated  from  high  school. 

In  addition  to  hiking  and  outdoor 
photography,  Mr.  Olsen  has  a  hobby. 
He  likes  the  printing  trade  and  dabbles 
in  it  for  his  own  amusement. 

Some  photographers  have  experienced 
a  supreme  thrill  in  one  way  or  another 
but  Mr.  Olsen  tells  us  that  his  greatest 
thrill  took  place  when  he  dove  into 
water  beyond  his  depth  and  would  have 
drowned  had  not  his  brother,  who  hap- 
pened to  pass  in  the  vicinity  at  the  time, 
pulled  him  out. 

As  if  this  weren't  enough,  he  can  tell 
of  tracking  through  the  Canadian  wilds, 
when  he  was  followed  by  a  pack  of 
timber  wolves.  These  are  different 
wolves  from  the  kind  we  hear  about 
over  the  radio  and  no  doubt  greatly 
more  dangerous. 

Life's  Duties 

To  ignore  trifling  annoyances,  to 
avoid  ultra-fastidiousness,  to  condone 
human  frailties,  "remembering  whereof 
we  are  all  made,"  to  think  the  east 
wind  will  "go  round  to  the  south,"  to 
believe  that  "the  darkest  hour  is  just 
Ixfore  dawn" — in  a  word,  "to  make  the 
best  of  things,"  is  to  become  a  public 
l:)enefactor,  without  profession  of  philan- 
thropy.— Mrs.  James  Farley  Cox. 


4  ]                                                 [  THE  FOCUS  for  MAY-JUNE,  1942  ] 
-¥ ^ 


Your  Obligation 


'OA  a  fihoioqhaphsih 


Tt  is  by  no  means  an  idle  assumption  when,  in  these  days  of  anguish  for 
^  many  and  uncertainty  for  all,  we  speak  of  "your  obligation  as  a  photog- 
rapher." Millions  of  American  men  and  even  women — are  leaving  their 
homes  to  join  the  armed  and  auxiliary  forces  of  War.  Which  of  these  the 
Grim  Reaper  of  the  Apocalypse  will  strike  is  something  none  of  us  can  know, 
yet  certain  it  is  that  thousands,  perhaps  hundreds  of  thousands,  will  never 
return. 

You,  as  a  professional  photographer,  are  being  called  upon  to  portray 
these  men  and  women  with  your  camera.  All  too  freequently  in  the  years 
to  come  their  families  will  have  nothing  by  which  to  remember  them  but 
the  frail  sheets  of  paper  you  will  deliver,  the  photographs  you  will  make. 
Truly  that  is  a  stern  and  a  terrible  responsibility. 

That  responsibility  is  the  task  of  every  professional  photographer  in  this 
emergency  which  all  of  us  are  facing.  Those  who  rush  their  sittings  through, 
who  say  with  a  hasty  glance:  "This  way,  please,"  "That  way,  please,"  "Thank 
you";  those  who  skimp  with  cheap  materials  and  careless  retouching;  those 
who  rush  their  prints  through  the  hypo  and  the  wash  ...  to  such  w^e  say 
they  are  unworthy  of  their  trust  and  unworthy  of  the  title  "professional 
photographer." 

Few  if  any  such  are  among  the  readers  of  The  Focus  and  yet  a  reminder 
at  this  time  should  not  come  amiss.  Give  whole-heartedly  of  your  best  to 
every  sitter  in  these  days  of  trial,  do  your  utmost  that  every  negative  you  make 
shall  be  a  true  characterization  of  your  subject;  never  fail  to  remember  that 
every  time  you  squeeze  the  bulb  you  may  be  holding  someone's  heart  in 
your  hand.  Do  these  things  and  when  the  light  dawns  of  the  better  day 
that  is  to  come  you  will  be  able  to  hold  your  head  as  high  as  that  of  any 
bemedaled  hero.   You  will  have  done  your  duty. 


THE  GROSS  PHOTO  SUPPLY  CO. 

MANUFACTURERS       y       TOLEDO,  OHIO 

HiRscH  &  Kaye — Distributors  Gross  Mountings 


-K 


[  THE  FOCUS  for  MAY -JUNE,   1942  } 


[5 


Kodacolor  and  Indoor  Koda- 

chrome  Exposure  Guides 

Announced 

Camera  fans  both  old  and  young  in 
experience  will  be  happy  to  hear  that 
two  new  additions  have  just  been  made 
to  the  list  of  Kodak  Handy  Pocket  Ex- 
posure Calculators.  One  of  these,  the 
Kodacolor  Exposure  Guide,  gives  full 
data  for  determining  the  correct  ex- 
f>osure  under  various  daylight  condi- 
tions for  the  sensational  new  Kodacolor 
Roll  Film.  The  other,  the  Kodachrome 
Indoor  Guide,  will  enable  many  a  puz- 
zled photographer  to  instantly  and  ac- 
curately determine  correct  indoor  expos- 
ure for  both  flash  and  flood  lighting 
when  using  Kodachrome  Type  A  Film. 

Following  the  familiar  Kodaguide 
dial-and-arrow  system  of  converting 
essential  facts  into  correct  exposure  rec- 
ommendations, both  of  the  new  guides 
are  very  simple  to  operate.  They  are 
priced  at  10  cents  each. 

Eas+nnan  Announces  Two 
Electric  Tinners 

Numerous  amateur  picture  takers 
who  are  enthusiastic  darkroom  workers 
will  be  interested  in  the  two  new  Kodak 
Electric  Timers  just  announced  from 
Rochester. 

The  new  Kodak  Electric  Interval 
Timer  has  a  six-inch  electrically  illumi- 
nated Tenite  safelight  dial,  equivalent 
to  a  Series  III  Wratten  Safelight.  The 
timer  is  marked  off  into  60  half  minute 
divisions  so  that  the  interval  indicating 
hand  can  be  preset  at  intervals  ranging 
from  one  half  minute  up  to  30  minutes. 
When  connected  with  a  60  cycle,  105- 
120  volts,  AC  outlet,  this  new  timer  will 
provide  dependably  accurate  timing  for 
film  and  paper  development. 

When  the  push  button  control  on  top 
of  the  timer  case  is  pressed,  a  white  hand 
on  the  dial  begins  to  mark  off  the  hall 
minutes.  After  the  chosen  interval  has 
been  reached,  a  buzzer  sounds  and  the 
white  hand  returns  to  zero  automatic- 
ally. The  buzzer  will  continue  to  sound 


until  it  is  turned  off  by  pressing  another 
push  button  on  the  timer.  The  interval 
indicating  hand  need  not  be  reset  if  the 
same  interval  is  to  be  repeated.  The 
timer  is  priced  at  $12.50. 

The  new  90  second  Kodak  Electric 
Control  Timer  will  be  welcomed  by 
picture  takers  who  do  their  own  print- 
ing and  make  their  own  enlargements. 
It  is  designed  to  act  as  an  automatic 
electrical  time  switch  for  prints  and  en- 
largements using  lamps  of  1,000  watts 
or  less.  It  can  be  preset  for  exposures 
ranging  from  one  second  to  100  sec- 
onds then  when  the  desired  interval  is 
reached,  it  shuts  off  the  printing  lamp 
automatically. 

Attractive  in  appearance,  gray  finish 
and  well  built,  the  Kodak  Electric  Con- 
trol Timer  has  a  six-inch,  illuminated 
Tenite  safelight  dial,  perniitting  con- 
venient operation  of  the  controls  at  any 
location  in  the  darkroom.  A  push  but- 
ton on  the  top  of  the  case  starts  the 
time  interval.  When  the  number  of  sec- 
onds for  which  the  interval  indicating 
hand  was  set  has  been  reached,  the  print- 
ing lamp  is  turned  off  automatically  and 
the  sweep  hand  returns  to  zero.  The 
same  interval  may  be  repeated  as  many 
times  as  desired  without  resetting  the 
interval  indicating  hand.  The  price  of 
the  Kodak  Electric  Control  Timer  is 
$15.50. 


Cleaning  Glass  Easily 

We  offer  this  for  anyone  who  has 
occasion  to  clean  glass  thoroughly  for 
framing  or  other  purposes.  Put  a  table- 
spoon or  so  of  Dreft  in  a  pint  of  water 
to  make  a  foamy  solution  and  keep  this 
in  a  bottle  with  a  metal  screw  cap  in 
which  you  have  punctured  a  numl:>er  of 
holes.  Shake  out  some  drops  of  the 
solution  on  your  sheet  of  glass  and  wijx: 
it  dry.  When  we  have  a  lot  of  glass  to 
clean  we  keep  the  solution  in  an  open 
dish,  also  making  the  solution  stronger. 
Wash  the  glass  with  a  wad  of  cotton 
or  cloth  soaked  in  the  solution,  then 
dry.   The  results  will  surprise  you. 


&ftle<L 


"Magnolia  Blossoms,"  by  Charles  J. 
Ewing.  commercial  photographer,  of 
Rochester,  New  York.  Aside  from  his 
professional  work,  one  of  Mr.  Ewing's 
hobbies  is  adding  to  his  collection  of 
natural  photographs  with  unusual 
shots  of  wild  life  and  flowers.  Notice 
the  symmetrical  arrangement  of  the 
blossoms,  the^arpness  of  detail, 
brilliancy,  gradation  in  this  enlarge- 
ment. Made  with  a  Wollensak  Series 
II  /4.5  Velostigmat,  enlarged  with  a 
Wollensak  61/2"  focus  /6.3  Velostig- 
mat.  Mr.  Ewing  says,  "For  many 
years  I  have  used  Wollensak  lenses  in 
my  work.  I  recommend  them  highly." 

Improve  your  photography  with  a 
Wollensak. 


For  Mov 


/ 


»S  ■' 


WOLLENXAK  OPTICA 


Acito 


CO 


M  ROCHEfTER,lf.Y. 


r  THE  FOCUS  jor  MAY-JUNE,  1942  ] 


H- 


Manufacture  of  Certain  General   Electric 
Mazda    Photoflash    Lamps    Discontinued 

The  General  Electric  Company  is  discontinuing  the  manufacture  of  the  photo- 
flash  lamps  discussed  in  the  following  paragraphs.  The  reason  for  this  action  is 
that  it  will  help  conserve  critical  materials  for  the  manufacture  of  other  more 
generally  used  photoflash  lamps. 

MAZDA  Photoflash  Lamp  No.  75  is  no  longer  available. 

MAZDA  Photoflash  Lamp  Nos.  7,  15,  16-A,  and  30  will  be  available  only  until 
the  manufacturer's  stocks  are  depleted, 

MAZDA 
Photoflash  Lamp  Lumen  Seconds  List  Price 

SubstituteNo.il       28,000-    32,000 $0.13 

For  No.    7       ..„._  25,000-    30,000 0.13 

Substitute  No.  11  28,000-  32,000 0.13 

or  No.  22  60,000-  65,000 0.15 

For  No.  15  33,000-  40,000 0.14 

or  No.  16-A  40,000-  45,000 0.15 

Substitute  No.    6       16,000-  18,000 0.15 

or  No.  31       ._ 70,000-    80,000 0.23 

For  No.  30       40,000  -    45,000 0.24 

Substittue  No.  50       1 10.000  - 125,000 0.22 

For  No.  75       160,000  -  180,000 0.55 


Bargain  Section 

Our  readers  are  urged  to  carefully 
read  the  bargain  pages  of  this  issue. 
Many  items  are  listed  here  for  the  first 
time  and  we  know  we  have  a  number 
of  items  that  will  be  of  instant  demand. 

If  you   have  ever  placed  your  order 

for  a  bargain  item  only  to  have  to  be 
told  it  had  been  sold,  please  remember 
that  the  Focus  has  many  readers  and 
of  these  bargain  items  we  usually  have 
but  one  of  each  item  to  offer.  Sometimes 
a  mail  order  will  arrive  between  the 
time  the  copy  is  sent  to  the  printer  and 
the  magazine  is  mailed.  We  always 
urge  prompt  action  for  any  desired 
bargain. 


Deliveries  Curtailed 

The  office  of  Defense  Transportation 
has  curtailed  all  local  delivery  services 
effective  May  15.  Special  deliveries  and 
return  calls  the  same  day  in  an  effort 
to  deliver  goods  or  make  collections  are 
forbidden.  Deliveries  are  limited  to  one 
per  day  per  person.  In  addition  all  local 
carriers  using  rubber  tires  must  reduce 
their  mileage  by  at  least  25  per  cent. 


Last  Call 

At  the  present  time  we  are  able  to 
offer  a  lew  Pako  Oversize  Printers  now 
available  to  us  by  some  miraculous  proc- 
ess. If  you  plan  to  install  one  of  these 
printers  during  the  next  several  years, 
this  is  your  last  opportunity. 


m. 


©S'g.w 


The  success  of  modern  war  strategy  depends  much  upon  the 
"Eyes  of  the  Army,"  its  aerial  reconnaissance.  Aerial  photog- 
raphy supplies  the  accurate  information  upon  which  military 
strategists  plan  successful  campaigns.  Flying  laboratories  with 
completely  equipped  darkrooms,  permit  on-the-spot  develop- 
ment and  printing  of  the  visual  facts. 

High  speed  work  under  such  rigorous  conditions  demands 
dependable  chemicals.  Large  quantities  of  Mallinckrodt  photo- 
graphic chemicals  are  used  by  the  United  States  Army  Air  Corps. 
For  your  work  you'll  find  it  pays  to  use  Mallinckrodt  chemicals, 
a  standard  of  quality  with  photographers  everywhere. 

Mallinckrodt  Chemical  Works  .  .  Mallinckrodt  St.,  St.  Louis,  Mo. 

74  Gold  St.,  New  York,  N.  Y. 
Chicago  •  Philadelphia  •  Los  Angeles  •  Montreal 


L^ 


-¥- 


[   THE  FCX:US  for  MAY-JUNE,   1942  ] 


[9 


Los  Angeles  Photo  Finishers 
Plan  "Skip-a-Day"  Services 

Los  Angeles  photo  finishing  plants 
will  inaugurate  an  alternate  day  pick-up 
and  delivery  service  shortly.  Two  fac- 
tors impelled  the  decision.  Ineligibility 
to  procure  new  auto  tires  for  vehicles 
used  in  the  service  was  a  dominant 
reason.  But  a  survey  which  revealed  that 
an  average  customer  seldom  called  for 
processing  and  printing  orders  within  a 
minimum  of  48  hours  also  demonstrated 
that  adoption  of  a  skip-a-day  service 
would  not  prove  harmful  to  business. 

In  addition  to  the  customary  24-hour 
service,  special  features,  a  "six-hour  rush" 
and  "overnight"  have  previously  been 
available  to  Los  Angeles  camera  hobby- 
ists. Leading  finishers  are  of  the  opinion 
that  temporary  discontinuance  of  the 
three  services  for  the  duration  will  not 
retard  business  but  believe  that  the  skip- 
a-day  plan  will  obviate  the  necessity  of 
retail  dealers  entailing  the  expense  ol 
establishing  walking  distance  zone  fin- 
ishing plants. 


Op- 


laque 

Photographers  who  require  opaque 
blocking  or  lettering  are  urged  to  pro- 
vide themselves  with  a  supply  to  last 
for  the  estimated  duration  of  the  war. 
We  have  been  told  by  the  factory  that 
the  ingredients  used  in  making  opaque 
are  no  longer  obtainable.  This  checks 
with  another  report  that  Sepia  water 
color  used  in  airbrush  work  has  like- 
wise been  withdrawn  from  the  market 
and  all  you  may  hope  to  obtain  is  that 
which  we  have  on  hand. 

Lens  Boards  Not  Taxed 

Lens  Boards  are  no  longer  considered 
subject  to  the  U.  S.  Excise  Tax  and, 
therefore,  prices  are  revised. 

Lens  Board  for  Eastman  View  Cam- 
era No.  2  D: 

5x7    .Jl  .00 

8x10  1.25 


KODACHROME  and 
KODACOLOR 

Fronn  All  Angles 

YOU  GET  CONSISTENTLY  FINE 
COLOR  RESULTS  WHEN  YOU 

Know  How 

This  l?oo\  tells,  in  non-technical  terms, 
how  you  can  get  maximum  results  under 
everyday   conditions,  indoors  and  out. 

The  First  Complete  Book  on 

KODACHROME 

Contents 
This  book  will  answer  your  every  ques- 
tion— Unusually  thorough  and  complete 
— No  detail  omitted — Covers  Color 
Composition — Exposure  Calculations — 
Correct  Use  of  Exposure  Meter — Sun- 
light Characteristics — Photoflood — Pho- 
toflash — Landscapes — Flowers — Movies 
— Portraits — Sunsets — Special  Effects — 
Filters — Color  Meters — Color  Prints — 
Complete  chapter  on  the  New  Koda- 
color — and  many  more  important  points. 

Cross-indexed  for  ready  reference 
$6.50 

232  Pages — 15  Full  Color  Illustrations — 

10   Color  Diagrams  —  150   Black   and 

White  Illustrations  and  Diagrams 

Do  You  Know  That — 

Airplane  factories  use  an  American 
made  lens  6'  focal  length?  This  is  the 
(joerz  Apochromat  Artar,  f  16,  weight 
18  lbs.,  used  in  a  34'  camera.  A  16'x25' 
dark  room  acts  as  bellows  with  the  lens 
in  the  wall,  Sensetized  metal  plates  .  .  . 
up  to  4'xl2'  .  .  .  are  suspended  in  this 
bellows.  Then  the  engineers'  drawings 
are  photographed  on  these  plates  which 
are  then  lifted  out  with  a  crane  and 
dunked  in  a  vat  of  developer.  After 
development,  they  are  trimmed  to  the 
outlines  and  used  as  templates,  or  pat- 
terns, for  the  various  parts  to  be  manu- 
factured in  quantity. 


■-¥' 


10] 


[  THE  FOCUS  for  MAY-JUNE,   1942  ] 


The   New  Technique  for  Cleanliness, 

Speed    and    Perfection    in    Drying 

Photographic  Negatives 

TEXTILEX 

Quick  Film  Drier 
FOR  CUT  FILM 
TEXTILEX  is  an  insoluble,  lintless 
vegetable  fibre  product  that  facilitates 
the  quick  drying  of  negatives  by  absorp- 
tion of  all  surface  moisture  and  elimi- 
nates the  possibility  of  water  stains. 

This  amazing  paper  which  will  not 

dissolve  or  give  off  lint,  enables  the  user 

to  produce  smudge,  scum  and  dust  free 

negatives  in  the  quickest  possible  time. 

Dries  Negatives  in  Half  the 

Ordinary  Time. 

TEXTILEX 

FOR  CUT  FILM 

TEXTILEX  QUICK  FILM  DRIER 
is  packaged  12  sheets,  size  SVzxlO/z 
inches,  per  envelope.  Wet  film  is  placed 
between  the  sheets  for  a  few  seconds. 
Then  it  is  dried  in  the  usual  manner 
in  half  the  ordinary  time. 
Per  envelope 30c 

FOR  ROLL  FILM 

TEXTILEX  QUICK  FILM  DRIER 
is  packaged  5  strips,  size  5"x62"  per 
tube.  Wet  film  is  rolled  directly  from 
the  developing  tank  reel  into  the  paper. 
Per  tube 40c 


"Cat's  Eyes,"  those  small  reflectors 
you  see  at  electirc  switches,  on  the  backs 
of  bicycles  and  which  function  as  do  the 
larger  highway  signs  at  night,  can  be 
used  in  the  darkroom.  The  five  and  ten 
has  them.  Get  a  few  and  put  them  up  at 
strategic  points — near  door  handles  or 
light  switches — near  oft-needed  objects 
— you'll  find  yourself  moving  about 
more  easily  and  avoiding  breakage  and 
spoilage. 


FRESNEL  PHOTOSPOT 

A    new    spotlight,    measuring    9/2 


1/ " 


long,  12"  high,  8/2"  wide.   Use  it  as  a 
spot  or  floodlight. 

10  Features 
1.6"  FRESNEL  LENS  designed  for 
perfect  light  control  and  guaranteed 
heat  resisting. 

2.  ALL  STEEL  BODY  rigidly  spot 
welded  and  strongly  constructed  to 
last  a  lifetime. 

3.  FULL  VENTILATION  gives  cool- 
ing air  circulation  in  every  burning 
position. 

4.  HINGED  FRONT  DOOR  opened 
by  top  spring  catch,  allows  constant 
relamping  or  flooding. 

5.  TENSION  SWIVEL  automatically 
keeps  Photospot  pointed  at  any  de- 
sired angle. 

6.  BAKELITE  HANDLES  for  focus- 
ing, tilting  and  opening  front,  give 
cool,  easy  control. 

7.  PORCELAIN  SOCKET  assures 
lasting  service,  swivels  for  instant 
filament  alignment. 

8.  UNIVERSAL  MOUNTING  — 
Threaded  yoke  fits  table  base,  tripod, 
or  light  stand  adaptor. 

9.  10'  CORD,  SWITCH  —  Approved 
quality  asbestos  wire,  line  switch, 
rubber  plug. 

10.  DURABLE  FINISH  —  Attractive 
baked  black  enamel,  outside,  dull 
black  inside. 

Price  (without  lamp  or  stand),  $12.95 
500-WattT-20  Lamp.  $1.98 


[  THE  FOCUS  for  MAY-JUNE,   1^)42  ]                                                [  U 
-4- 

KODALITH   DEVELOPER   IMPROVED 

A  new  Kodalith  Developer  has  been  prepared  tor  use  in  connection  with  the 
Kodagraph  Contact  Screen  Process.   It  will  be  furnished  as  follows: 

Kodalith  Developer  Improved 
Bottles  sufficient  to  prepare: 

Case  Quantity 

1  gallon 24  $  .85 

5  gallons  6  3.00 

For  other  purposes  than  the  Kodagraph  Contact  Screen  Process,  we  shall  con- 
tinue to  supply  regular  Kodalith  Developer  at  the  prices  now  listed  in  the  Graphic 
Arts  Price  List  and,  until  further  notice,  orders  will  be  filled  with  the  regular 
developer  unless  they  specify  that  the  Improved  type  is  wanted. 

During  the  present  war  emergency,  and  as  soon  as  present  stocks  are  exhausted, 
we  will  discontinue  the  following  Agfa-Ansco  Papers: 

Single  Weight  Paper,  Agfa-Ansco: 

a.  Two  dozen  packages  in  all  types. 

b.  One-half  gross  packages  smaller  than  8x10  in  all  types. 

c.  Gross  packages  smaller  than  5x7  in  Convira,  Speedex,  Nokoline. 

d.  Gross  packages  smaller  than  4x6  in  Cykora,  Brovira,  Proof. 

e.  Dozen  packages  smaller  than  11x14  in  all  types. 

f.  No.  5  grade  in  Convira  and  Nokoline. 

g.  No.  4  grade  in  Speedex. 

Double  Weight  Paper: 

a.  Two  dozen  packages  in  all  typ>es. 

b.  One-half  gross  packages  smaller  than  5x7  in  all  types. 

c.  Gross  units  smaller  than  4x6  in  all  types  except  Postcards. 

d.  Dozen  packages  smaller  than  8x10  in  all  types. 

e.  No.  0  and  No.  5  grades  in  Convira. 

We  will  supply  non-standard  and  non-stock  sizes  only  when  absolutely  neces- 
sary and  with  at  least  30  days  delay. 

KAYE  PAN  TILT  TOP 

A  desirable  feature  of  this  tripod  top  is  the  design  of  the  felt-covered  head. 
Two  tripod  holes  are  provided,  so  that  no  matter  what  camera  is  used,  the  camera 
may  be  balanced  on  the  tripod.  The  base  is  1^  inches  in  diameter,  while  the  top 
measures  2x3'/^  inches.  The  total  height  is  3 '4  inches,  the  handle  is  7  inches  long 
and  the  weight  is  8  ounces. 


Smooth  operation  and  tight  ad- 
justment is  assured  by  the  bronze 
bearing  in  the  pan  base.  A  slight 
turn  of  the  handle  will  lock  the  tilt 
at  any  desired  angle.  Recommended 
for  both  still  and  movie  cameras. 

Price,  $4.50 


12] 


[  THE  FOCUS  for  MAY -JUNE,  1942  ] 


TOWARDS  TOMORROW 


Regardless  of  world  crises,  tomorrow 
always  comes  and  with  it  the  problem 
ot  living.  We  cannot  avoid  it,  for  the 
momentum  of  life  goes  on  and  we  are 
dedicated  to  the  proposition  that  life  is 
worth  the  living.  Man  didn't  make  the 
world — neither  can  he  destroy  it,  so  he 
might  as  well  make  the  best  of  it.  The 
power  of  right  is  certain  to  prevail  over 
the  forces  of  evil — that  has  been  the  his- 
tory of  the  world,  though  it  is  often  a 
knock-down  and  drag-out  struggle. 

Crises  are  not  new,  and  with  each  one 
arise  issues  to  be  faced  and  solved.  The 
ingenuity  of  man  is  tested  only  by  the 
complexity  and  enormity  of  his  prob- 
lems. 

Two  world  ideologies  are  locked  in  a 
death  grip.  American  business  is  a  part 
of  this  struggle,  a  vital  part — in  which 
moral  assets  are  as  valuable  as  the  supply 
of  raw  and  finished  materials.  Our  dis- 
tribution system  has  a  vast  responsibility 
toward  the  achievement  of  a  lasting  vic- 
tory and  manufacturers,  wholesalers  and 
retailers  courageously  accept  the  handi- 
caps of  shortages  and  burdens  of  taxes 
to  supply  civilian  requirements.  Enemy 
and  ally  alike  look  to  us  and  ask,  "Can 
they  take  it.''" 

English  merchants  have  traded  be- 
hind sandbags.  Is  the  American  any 
less  ingenious  or  courageous?  The  pres- 
ent war  is  a  test  of  a  business  man's  re- 
sourcefulness and  productiveness.  His 
ability  as  a  maker  and  distributor  of 
merchandise  is  a  key  factor.  We  may  be 
sure  the  inventor,  banker,  manufacturer, 
dealer,  salesman  and  credit  man  are 
equal  to  the  specifications  of  a  war  pro- 
gram and  the  delivery  of  victory.  This 
faith  in  the  survival  of  a  world  of 
decency  and  security  is  anchored  deep. 

Man,  as  a  social  creature  finds  it  ad- 
vantageous to  exchange  goods  with  fel- 
low men.  Out  of  primitive  barter  has 
grown  business;  out  of  trade  grew  mu- 
tual benefits.  Our  democratic  order,  our 
cities,  our  economy  are  all  the  result  of 
man's  need  for  his  fellow  man.   Out  of 


the  limitations  of  money  and  the  handi- 
caps of  time  and  distance  grew  credit 
as  an  instrument  of  trade.  The  develop- 
ment of  confidence  had  a  social  as  well 

as  a  trade  significance. 

*     *     * 

Credit  is  the  instrument  which  daily 
creates  hundreds  of  millions  of  dollars 
in  accounts  receivable  and  accounts  pay- 
able through  the  ordinary  processes  of 
manufacture  and  distribution.  It  en- 
riches the  lifeblood  which  pulsates 
through  the  arteries  of  the  economic 
body  and  contributes  to  the  social  and 
political  well-being  of  the  nation. 

Credit  furnishes  the  lever  by  which  a 
business  man  lifts  many  times  his  own 
economic  weight.  Its  power  may  be 
abused  at  times,  yet  losses  are  insig- 
nificant compared  to  benefits.  It  has 
played,  and  will  continue  to  play,  a  ma- 
jor role  in  the  development  and  utiliza- 
tion of  the  vast  resources  of  this  con- 
tinent. 

No  great  oak  ever  escaped  the  neces- 
sity of  being  an  acorn.  No  business  oak 
grew  to  sturdy  size  without  the  nurtur- 
ing of  credit.  In  America  we  have  been 
prodigal  with  credit,  but  it  has  brought 
great  returns.  Any  man,  large  or  small, 
is  permitted  to  employ  his  energy,  vision, 
skill  and  capital  in  the  spirit  of  adven- 
ture which  belongs  to  free  enterprise. 
But  without  credit  the  small  business 
man  would  be  doomed  to  do  everything 
in  a  small  way,  and  the  multiplication  of 
his  capital  would  be  impossible. 

The  American  standard  of  living  has 
risen  to  its  present  level  on  the  hidden 
buoyancy  of  credit.  The  ramifications  of 
credit  reach  everywhere  in  our  land.  It 
is  the  foundation  of  mass  production 
and  distribution.  It  is  responsible  for 
the  great  variety  of  goods  and  services 
and  the  heaped  counters  of  retail  shops. 

Now,  when  our  resources  must  be 
transformed  into  armament,  guns, 
planes,  tanks  and  ships,  credit  again 
steps  to  the  front  to  make  it  possible. 
All  along  the  complicated  steps  of  pro- 
cessing goods   necessary  to  the   job  of 


[  THE  FOCUS  for  MAY -JUNE,  1942  ] 


[13. 


-4- 


winning  a  war,  credit  performs  it  quiet 
task  of  expediting  the  durables,  wear- 
ables, and  edibles  that  are  required.  The 
people,  too,  lend  their  credit  to  the  gov- 
ernment, expressing  their  confidence  by 
the  purchase  of  Government  bonds. 

When  the  big  task  gets  under  way 
of  mending  the  social  and  economic 
wounds  of  a  bruised  world,  credit  will 
face  its  greatest  responsibility.  And  the 
wisdom  and  understanding  of  those  who 
stand  at  the  credit  controls  will  influence 
the  rapidity  as  well  as  the  soundness  of 
the  reconstruction  period.  —  Reprinted 
by  courtesy  of  Dun  &  Bradstreet. 


Albert  Automatic  Enlarging 
Easel 

Precisely  machined  and  constructed  of 
the  most  durable  materials  available; 
built  to  give  a  lifetime  of  faultless,  ef- 
ficient service;  beautifully  finished  in 
chrome  to  prevent  rusting  and  tarnish- 
ing. 

Nine  Exclusive  Features 

Automatic  Paper  Centering 

Automatic  Border-Measuring  Scale 

Automatic  Masking  Bands 

Automatic  Frame  Support 

Automatic  Paper  Alignment 

Non-Fogging  Surface 

Positive  Contact  of  Masking  Bands  at 
All  Points 

Non- Warping  Easel  Board 

Non-Slip  Base. 

List  price  $13.75 

Viceroy  Easel 

Maximum  value  at  low  price.  All- 
steel  precision  construction.  New  sim- 
plified Border  Adjustment  and  Paper 
Guide.  Takes  paper  to  ll"xl4".  A 
genuine  Albert  product  at  $7.65. 

Trojan  Enlarging  Easel 
Precision  built  to  answer  the  demand 
for  a  medium-priced  quality  easel.  Has 
many  of  the  exclusive  features  of  the 
Albert  Automatic.  Takes  paper  to 
ll"xl4". 
List  price  only $9.90 


Wages  and  Profits 

In  every  industry  some  companies  are 
highly  profitable  and  some  barely  break 
even,  or  lose  money. 

Yet  each  company  in  the  industry  pays 
approximately  the  same  wages. 

When  wages  are  negotiated,  the  labor 
representatives  point  to  the  profitable 
units  as  proof  that  the  industry  can  pay 
a  higher  scale.  They  ignore  the  sub- 
merged, struggling  units  which  are 
barely  managing  to  remain  solvent,  al- 
though these  non-profitable  companies 
may  be  employing  three  times  as  many 
men  as  the  others. 

Bonanza  gold  mines  pay  no  higher 
wages  than  low-grade  mines.  Why 
should  they.'^  They  pay  what  the  others 
pay.  If  wages  get  too  high,  the  low- 
grade  mines  close. 

When  wages  in  the  newspaper  busi- 
ness went  too  high,  thousands  of  print- 
ers lost  their  jobs  because  unprofitable 
newspapers  were  forced  to  shut  down. 

Wages  are  high  when  there  are  more 
jobs  than  there  are  workers.  When 
wages  get  so  high  that  a  business  be- 
comes unprofitable,  the  jobs  go  and  the 
wages  go. 


Studio  for  Sale 

War  conditions  require  the  sale  of 
well  known  studio  in  Santa  Cruz,  In- 
quire Box  2448,  The  Focus. 


A  piece  of  rubber  tubing  slipped  over 
the  end  of  a  round  thermometer  will 
hold  that  instrument  on  the  edge  of  your 
tray;  ward  off  breakage. 

Little  strips  of  "Adlux,"  3x1  inches, 
can  be  used  to  test  a  hypo  bath.  If  the 
"Adlux"  clears  in  20-30  seconds,  the 
bath  is  still  strong  and  active.  If  it  takes 
45  seconds  or  more,  the  bath  should  be 
dum[x;d.  No,  its  not  wasteful — the  Ad- 
lux strips  cost  less  than  one  cent  each 
when  you  cut  up  an  8x10  sheet  in  1x3 
strips. 


H] 


[  THE  FOCUS  jor  MAY -JUNE,  1942  ] 


-4- 


HANDLING  TOUCH  CUSTOMERS 


When  goin'  Is  difficult 
tact  and  diplomacy  often 
save  trying  situations 

Leading  sales  experts  have  long  ago 
proven  that  the  "tough"  customers  who 
daily  come  into  camera  stores  and 
studios  can  be  definitely  grouped  into  a 
limited  number  of  classifications  and, 
when  their  nature  is  thoroughly  under- 
stood, may  be  handled  with  ease  by  any 
salesperson. 

First  is  Poker  Face,  hardest  of  all  to 
understand.  They  never  say  much.  They 
are  the  type  who  hear  everything  one 
says  and  see  everything  that  one  does. 
They  cannot  be  sold  through  any  sug- 
gestive selling  since  they  answer  only 
"yes"  or  "no"  to  questions.  They  retain 
a  blank  expression  displaying  neither  in- 
terest nor  lack  of  interest  no  matter  what 
statement  one  may  make: 

Discretion 

This  type  of  customer  is  particularly 
mentally  alert.  Customary  selling  tech- 
nique generally  has  little  effect  upon 
them,  but  plain  reasoning  generally  has. 
These  customers  generally  know  a  good 
deal  about  photography  so  discussions 
must  be  carefully  presented.  They  must 
be  "pinned  down"  to  something  definite 
as  soon  as  possible  that  one  may  know 
upon  which  lines  discussion  may  be  pre- 
sented. Constant  questions  must  be 
asked  until  a  definite  "yes"  will  provide 
the  lead  for  the  best  angle  upon  which 
the  discussion  may  be  presented. 

The  second  in  our  group  is  the  In- 
decisive Customer,  who  is  hard  to  pin 
down  to  any  decision.  Just  when  one 
thinks  that  this  customer  has  been  sold 
he  or  she  changes  the  mind.  Generally 
this  indecision  is  due  to  lack  of  confi- 
dence either  in  their  own  opinions  or  in 
those  of  the  salesperson. 

Customary  "sales  pressure"  is  a  deli- 
cate thing  to  use  here  for  it  often  ruins 

(Continued 


more  sales  than  it  secures.  But  this  type 
is  the  one  for  which  it  is  best  suited. 
In  this  instance  one  must  be  assertive 
and  positive  and  must  not  permit  the 
customer  to  think  over  a  point  long 
enough  to  become  indecisive  about  it. 
Facts  and  figures  prove  helpful  in  pin- 
ning this  customer  down  to  a  decision 
long  enough  to  make  the  sale.  Testi- 
monials from  local  friends  and  similar 
endorsements,  are  material  aids.  The 
chief  point  is,  when  evidence  has  been 
presented  to  the  customer,  to  pin  that 
customer  down  to  a  point  and  act 
quickly  to  aid  them  in  making  a  favor- 
able decision. 

Thirdly,  we  have  the  Dissatisfied  Cus- 
tomer; the  individual  who  is  never  satis- 
fied with  anything  . .  .  price,  appearance, 
quality  or  anything  occurring  to  them. 
Their  constant  complaints  and  threats 
to  take  their  business  elsewhere  are  gen- 
erally based  on  some  alleged  dissatis- 
faction. 

Naturally,  if  there  is  a  real  basis  for 
dissatisfaction  the  error  should  be  cor- 
rected. However,  with  this  type  of  cus- 
tomer there  is  usually  little  if  any  such 
basis.  If  their  business  is  to  be  retained, 
salespeople  must  be  patient  in  listening 
to  their  complaints.  They  must  be  tol- 
erated. To  do  otherwise  will  send  their 
business  to  another  store.  It  is  almost 
impossible  to  convince  this  customer  that 
he  or  she  is  wrong  in  their  beliefs;  it  is 
not,  however,  so  difficult  to  convince  the 
customer  that  they  are  mistaken,  or 
better  still,  if  possible  to  do  so,  convince 
them  that  a  mistake  exists  through  no 
one's  fault.  If  a  minor  point  is  raised 
and  the  customer's  business  is  worth- 
while, it  is  sometimes  advisable  to  admit 
the  small  mistake,  correct  it  and  thus 
retain  the  business.  Adjustments  on 
prices  are  dangerous  with  this  type  and 
should  not  be  made. 

Chiselers 

The   Price  Chiseler,  is   fourth;   they 
on  Page  18) 


[  THE  FCK^US  for  MAY -JUNE,   1942  ] 


[15. 


High  Speed  Costly 

Supporting  an  appeal  to  motorists  for 
voluntary  observance  of  President  Roose- 
velt's proposal  of  a  40-mile  speed  limit 
for  the  duration  of  the  war,  the  Cali- 
fornia State  Automobile  Association  pre- 
sented facts  showing  the  waste  of  money 
and  material  caused  by  high  speed  driv- 
ing. 

Figures  from  the  Office  of  Production 
Management  at  Washington,  D.  C, 
were  cited  by  the  Automobile  Associa- 
tion. 

As  speed  is  increased  to  45  miles  per 
hour  and  on  up  to  65  miles,  the  expense 
rises  out  of  all  proportion  to  the  saving 
in  time. 

The  average  saving  in  slower  driving 
is  shown  by  results  of  research  and  actual 
road  tests,  including  gasoline  and  oil 
consumption,  tire  wear,  and  mainte- 
nance costs. 

Driving  at  25  miles  per  hour  on  a 
1,000-mile  trip  the  motorist  will  incur 
an  average  expense  of  $14.38.  At  35 
miles  per  hour  the  cost  becomes  1 17.88; 
at  45  miles,  $22.03;  at  55  miles,  $30.33, 
and  at  65  miles,  $38.63. 

Gasoline  and  oil  mileage  is  greatly  re- 
duced as  speed  goes  up.  Tires,  too,  "take 
a  beating"  at  high  speeds,  especially  on 
curves. 

At  25  miles  per  hour  the  average  use 
of  gasoline  in  1,000  miles  is  50  gallons; 
at  35  miles,  55  gallons;  at  45  miles,  60 
gallons;  at  55  miles,  69  gallons;  at  65 
miles,  80  gallons. 

Tires  wear  out  twice  as  fast  at  60  miles 
per  hour  as  they  do  at  40  miles. 

Maintenance  costs  of  a  car  habitually 
driven  at  65  miles  per  hour  are  nearly 
double  those  of  a  car  driven  at  45  miles; 
nearly  three  times  the  costs  of  a  car 
driven  at  25  miles'. 

Suggestions 

Through  the  courtesy  of  Mr.  C.  D. 
Howes,  San  Francisco  photographer,  we 
publish  several  suggestions  which  will 
be  helpful  to  our  readers. 

Photographer's  customers  can  phone 
in   their   order   or   increase   their  order 


with  positive  assurance  that  the  picture 
they  want  will  be  the  one  they  get  if 
the  photographer  numbers  his  proofs  on 
the  back  with  a  corresponding  number 
or  letter  on  the  proof. 

Mr.  Howes  also  suggests  a  rubber 
stamp  to  mark  on  the  proofs  and  the 
proof  envelope  with  the  following  state- 
ment "Examine  these  proofs  by  electric 
light  ONLY." 

A  suggestion  for  a  negative  reducer. 
Take  a  smooth  cloth  over  the  finger  tips 
and  moisten  with  turpentine,  rub  in  Bon 
Ami  and  with  light  circular  motion  re- 
duce any  heavy  portion  of  the  negative. 
If  a  finer  detail  work  is  desired,  use  a 
skewer  with  a  cloth  over  the  end. 

Graflex  Negative  Identifiers 

Here  is  a  new  and  much  wanted  prod- 
uct consisting  of  a  strip  of  transparent 
colorless  cellulose  acetate  to  be  inserted 
in  Graflex  and  Graphic  press  4x5  film 
holder  equipment  with  metal  septumer. 
The  purpose  of  this  accessory  is  to  fur- 
nish a  single  means  to  identify  negatives. 


Retailers   Selling   on   Installnnent 

Must  Be  Licensed   by 

Governnnent 

Retail  dealers  who  sell  photographic 
goods  on  installment,  hereafter,  will  be 
required  to  file  a  statement  with  the 
Federal  Reserve  System  to  meet  the  re- 
quirements of  the  recent  amendment  to 
the  regulations  on  Consumer  Credit. 

This  order  has  been  effective  since 
August,  1941,  which  now  entails  the  in- 
stallment sales  of  photographic  goods. 

Application- forms  may  be  obtained 
trom  local  banks  in  case  the  store  is 
located  in  another  state  from  the  Federal 
Reserve  System  Banks  or  branches.  Fil- 
ing must  be  done  before  June  1,  1942: 

Cellulose  sponges,  freely  used  for  re- 
moving surplus  water  from  film  nega- 
tives should  be  kept  in  water  between 
times.  They  will  remain  clean  and  soft 
with  no  possible  rough  edge  to  scratch 
negative. 


.16] 


[  THE  FOCUS  for  MAY -JUNE,  1942  ] 


''Sussman  Mounts  Are  Paramount" 

JOJvin,  £a&sd. 

Creation  Coated  Duplex  Cover  and  Insert  Stock — Serrated  Edge  Underlay — Slip-In  Style — 

Gray  and  Neutral  Shades 

Strikingly  modern  in  stock  and  design,  most  attractively 
framing  photographs,  aptly  describes  the  Kelvin  easel.  In 
oversized  dimensions  throughout  all  the  sizes  in  which  it 
is  made,  it  is  a  style  which  once  seen,  will  demand  instant 
attention  and  produce  customer  demand  for  additional 
pictures. 


List  Price 

Print  Size 

Outside  Size                          per  100 

3x4 

VAx  6%                          $  7.25 

3x5 

5y8x  7%                               9.00 

4x6 

6'/8x  9                                 10.75 

5x7 

7/8x10/8                              12.25 

8x10 

10     xl3'/2                             20.50 

10x8 

12/2x11                                 21.00 

Boxed  in 

lOO's 

in  3x4 

size — Boxed  in  50's,  3x5,  4x6  and 

5x7- 

-Boxed 

in  25's,  8x10  and  10x8. 

Sample  on  receipt  of  List  Price 


J<alcon  Jolckh 


Crash  Patterned  White  Rag  Stock — Slip-In  Style — Deckled  Cover  and  Insert 
This  folder  gives  an  impression  of  greater  worth  than  the  modest  prices  would  indicate.    A  pleasing 
shaded  tint  in  a  double  plate  sink,  on  the  insert  around  the  opening,  lends  an  artistic  appearance  to  your 
portraits. 


Price 

Size 

Outside  Size 

per  100 

3x4 

5x7 

%  6.25 

3     X  5 

5/2X  8 

7.25 

4     x  6 

7     xlO/8 

10.00 

5     X  7 

8     xll/4 

11.00 

7x5  Group 

9/8X    8/8 

11.50 

6!4x  8/2 

9/4x12/2 

13.75 

8     xlO 

10^4x14 

16.00 

0x8  Group 

13       xlP/8 

16.00 

Boxed  in  lOO's,  3x4,  3x5,  4x6,  5x7 
Boxed  in  50's — All  larger  sizes 

Samples  on  receipt  of  List  Price 


Manufactured  by  A.  SUSSMAN  &  CO.,  Philadelphia 

HIRSCH  &  KAYE 

Distributors 


^- 


[  THE  FOCUS  for  MAY -JUNE,   19-12  ] I  17^ 


ANOTHER  PROBLEM  SOLVED 

At  the  annual  Packaging  Conference,  Hotel  Astor,  New  York  City,  in  April, 
Alden  H.  Livingston,  assistant  advertising  manager,  represented  the  Defender 
Photo  Supply  Company. 

Presenting  his  company's  program  as  a  case  history  in  the  use  of  substitute 
materials,  Mr.  Livingston  cited  the  difficulties  encountered  in  finding  a  wartime 
substitute  for  the  aluminum  foil  ordinarily  used  to  wrap  photographic  film  and 
told  of  the  material  that  was  finally  decided  upon  as  suitable  for  this  exacting  usage. 
The  difficulties  in  finding  such  a  material  were  well  illustrated  when  he  itemized 
the  primary  reasons  for  the  selection  of  aluminum  foil. 

"The  film,"  he  said,  "must  be  protected  from  light;  it  must  be  kept  free  from 
moisture;  it  cannot  be  exposed  to  excessive  heat.  This  latter  problem  is  most 
baffling  in  the  search  for  a  practical  substitute  because  we  have  yet  to  find  a  material 
with  the  reflecting  powers  of  foil.  This  reflecting  characteristic  is  important 
insulation  against  the  radiation  of  visible  light  and  heat." 

After  lengthy  tests  in  the  company's  research  laboratory,  he  said,  a  material 
was  found  which  proved  satisfactory  for  their  purposes  and  still  met  the  restrictions 
imposed  by  war  production  orders. 

The  material  chosen  was  a  red  wet  wax  paper— a  red  paper  coated  on  both 
sides  with  wax,  specially  treated  at  the  mill  to  meet  film  wrapping  requirements. 
Surprisingly,  the  substitute  material  has  some  advantages  over  the  original  foil 
wrapping,  Mr.  Livingston  revealed.  It  does  not  have  a  tendency  to  break  at  the 
corners,  it's  bursting  strength  is  considerably  better  and  because  of  its  lower  weight 
it  permits  a  substantial  reduction  in  shipping  and  handling  costs. 

Viewing  the  future  optimistically,  he  concluded  with  the  statement  that,  though 
a  satisfactory  material  has  been  found,  research  along  these  lines  is  continuing. 
"Everything  tested,"  he  said,  "even  though  it  is  not  available  to  us  now,  is  placed 
on  file  so  that  the  moment  material  becomes  available  to  us  again  we  will  be  ready 
to  go.  This  will  be  a  tremendous  time  saver  because  any  tests  that  we  make  on  a 
proposed  material  consume  as  much  as  several  months  time  before  we  are  able 
to  come  to  a  definite  conclusion." 


KODALITH  BACKING 

Starting  with  emulsion  number  6559-425,  Kodalith  Transparent  Stripping  Film 
will  be  supplied  with  a  red  antihalation  backing,  rather  than  with  brown. 

Thorough  trials  have  been  indicated  that  the  red  backing  is  equal  in  every 
respect  to  the  brown.  However,  because  of  the  red  light  in  the  darkroom,  it  is 
necessary  for  photographers  to  accustom  themselves  to  use  the  notch  in  the  up|x:r 
right-hand  corner  to  indicate  thatthe  emulsion  face  is  toward  the  operator. 

Listing  of  this  film  remains  unchanged. 


18} 


[  THE  FOCUS  for  MAY-JUNE,   1942  ] 


CUSTOMERS 

(Continued  from  Page  14) 

always  want  a  discount  as  a  "personal 
favor."  They  will  spend  fifteen  minutes 
to  half  an  hour  attempting  to  bring  the 
price  down  a  mere  five  cents. 

Different  salespeoples  use  different 
methods  for  handling  them.  Sometimes 
the  salesperson  explains  that  the  store 
cannot  cut  the  price  because  of  regula- 
tions. Another  points  out  that  the  basic 
price  quoted  keeps  the  store's  margin  of 
profit  so  low  it  cannot  possibly  make  any 
further  reductions. 

Fifth,  we  have  the  Know  It  All,  who 
acts  the  part.  They  know  everything 
about  photography.  Somehow  or  other 
the  Good  Lord  dished  them  out  a  gener- 
ous portion  of  knowledge  when  they 
were  created  ...  or  so  they  think.  Actu- 
ally they  know  little  or  nothing  about 
photography,  but  make  believe  they  do. 
Sometimes  they  know  just  a  little  but 
pretend  to  know  it  all. 

Never  try  to  tell  the  Know  It  All 
anything  or  attempt  to  contradict  what 
they  have  to  say.  Experienced  sales- 
people have  found  that  the  best  method 
of  dealing  with  this  type  of  customer 
is  tactfully  to  agree  to  their  first  few 
remarks,  being  sure  that  one  always 
keeps  on  the  right  side  of  this  individ- 
ual. Some  salespeople  while  agreeing 
with  the  Know  It  All  carry  the  conversa- 
tion with  their  own  opinions,  adding 
his  or  her  own  statements  in  such  a 
manner  that  the  customer  thinks  they 
are  actually  his  statements  or  ideas.  Flat- 
tery is  another  sure  method  of  handling 
the  Know  It  All.  It  is  also  wise  to  agree 
with  them  that  they  know  everything 
and  in  so  doing  they  readily  sell  them- 
selves. 

Sensitive 

Next  is  the  Nervous  Type;  this  nerv- 
ousness may  be  due  to  several  causes, 
and  each  condition  requires  a  little  bit 
different  treatment.  The  person  who  is 
tired  and  cross  needs  to  be  handled  with 
patience  while  the  fussy  and  nervous 
type  needs  consideration.   A  quiet  man- 


ner puts  the  excited  person  at  his  or  her 
ease.  Calmness  is  the  only  trait  to  use 
with  unreasonable  customers. 

Number  seven  on  our  list  is  the  De- 
pendent Customers  who  are  timid,  need 
gentleness  as  do  the  sensitive  type  of 
people.  The  undecided  customer  needs 
to  be  helped  to  a  decision.  Old  people 
need  kindly  and  sympathetic  treatment 
as  do  those  who  have  physical  handicaps 
which  make  it  difficult  for  them  to  ex- 
press themselves. 

Then  there  are  the  disagreeable  cus- 
tomers who  are  skeptical  and  need 
candid  treatment,  while  those  who  are 
inquisitive  must  be  told  about  the  ma- 
terial they  find  of  interest.  Talkative 
people  should  be  permitted  to  talk  and 
handled  with  brief  comments.  A  goodly 
exercise  of  self  control  is  the  only  way 
to  handle  the  insulting  customer. 

Trying  customers,  who  are  always 
critical,  should  be  given  a  knowledge  of 
the  items  they  find  of  interest.  The  in- 
different individual  needs  to  be  handled 
with  tact,  while  a  sincere  convincing 
manner  has  been  found  best  in  handling 
bargain  hunters. 


Radiant  Lamps 

We  wonder  if  all  our  readers  know 
that  we  are  distributors  for  Radiant 
Lamps  such  as  are  standard  equipment 
in  most  types  of  still  and  motion  picture 
projectors.  Radiant  Lamps  are  in  stock 
for  practically  any  form  of  projector  or 
equipment  and  are  offered  with  a  very 
liberal  guarantee  and  a  record  of  satis- 
factory performance. 

Included  in  our  stock  is  an  assortment 
of  Radiant  Lamps,  factory  mounted  on 
adapter  rings,  to  make  them  suitable  for 
use  in  Bell  &  Howell  projectors.  Specify 
Radiant  Lamps  on  your  next  order. 


Information  Wanted 

We  would  like  to  know  present  ad- 
dress, or  whereabouts,  of  Marion  Hos- 
kins,  Ramon  G.  Vallejo,  W.  A.  Pardeau. 


[  THE  FOCUS  for  MAY-JUNE,   1942  ] 


[19 


-4- 


POST  THIS  SHEET  IN  YOUR  DARKROOM   OR   IN   A   PROMINENT   PLACE 

Keep  Returning  the  Empty  Film  Spools 


With  spring  and  summer  and  more  picture-tak- 
ing, the  empty  fihn  spool  drive  assumes  a  still 
greater  importance.  The  empty  units  we  re- 
ceive now  will  help  your  film  business  later  on. 
Two  developments  should  be  mentioned. 
Whereas  we  formerly  supplied  empty  shipping 
cartons  for  the  return  of  these  materials,  we 
are  now  suggesting  that  the  trade  use  card- 
board or  fibre  containers  available  to  them. 
Xearl\-  everyone  is  cooperating,  and  it  will  be 


a   helj)  if  you  can  find   suitable  containers  in 
which  to  ship  your  returns. 

The  second  point  concerns  acceptance  of 
spools  without  names  and  with  names  other 
than  our  own.  We  are  naturally  primarily 
interested  in  empty  units  of  our  own  make. 
We  will  accept  satisfactory  empty  standard  type 
film  spools  on  which  there  is  no  name,  but  those 
with  competing  names  stamped  thereon  are  not 
reusable  or  desired. 


EMPTY  MOVIE  RETURN  REELS  Now  Go  Directly  to  Laboratories 

As  a  convenience  to  our  dealers  in  returning  8-  and  16-mm.  light  return  reels,  these  reels 
may  now  be  sent  to  the  nearest  processing  laboratory  rather  than  directly  to  RcKhester. 
This  will  mean  faster  service  for  you  and  a  contribution  to  national  defense  by  cutting 
down  transportation. 

The  processing  laboratories  will  receive,  inspect,  and  then  notify  Rochester  of  the 
number  of  usable  reels.  Your  credit  memorandum  will  come  directly  from  Rochester  and 
not  from  the  processing  laboratory. 

SHIPPING  ADDRESSES 
350  Hudson  Street  ....  New  York  City 


1712  Prairie  Avenue Chicago,  III. 

3  I  5  West  Eighth  Street  .  .  Jacksonville,  Fla. 
422  East  Tenth  Street  .  .  .  Kansas  City,  Mo. 


Kodak  Park,  BIdg.  64 Rochester,  N.  Y. 

241   Battery  Street  .  .  San  Francisco,  Calif. 
1 350  Okie  Street.  N.  E.  .  Washington,  D.  C. 


1017  N.  Las  Palmas  Avenue  ....  Los  Angeles  (Hollywood  Sta.),  Calif. 


Our  nnininnunn  shipment  is  still  25  pounds,  and  nnany  dealers,  to  help  each  other,  are  conn- 
bining  their  shipments. 

With  movie  reels  as  with  empty  film  spools  and  the  like,  we  are  not  in  a  position  to  accept 
returns  from  individuals.  Supplies  should  be  turned  over  to  a  retailer,  photofinisher,  or  a 
camera  club  to  reach  the  25-pound  minimum. 

ALLOWANCES  MADE  ON  THE  BASIS  OF: 

Kodak  Roll  Film  Spools^ \zc  8-mm.  Camera  Spool 5c       Container      YzC 

Kodak  Film  Pack  Cases lYiC  16-mm.  50- ft.  Camera  Spool....     5c       Container      Yzc 

Retorts  with  Spools  for  No.  135  i^  inn  f..  /--  c       i  -^  /^  i 

,,,,„.,     ^  ^  16-mm.  lUU-ft.  Camera  Spool.,  /c  Container        Ic 

Kodak  Film 2c 

Aluminum    Containers    for    No.  16-mm.  200-ft.  Camera  Spool.  10c  Container  1 '/zc 

135  Kodak  Film  Retorts Ic  Li.uht  Metal  Return  Reels — all  types  and  sizes — Ic  each 

METHOD  OF  RETURN 

Minimum  shipping  weight  must  be  25  lbs.  freight  company  will  pick  up  at  your  door 

„,  .                     ...        -»-  iA  iL       L      I  I  L          .  '>t  no  extra  expense). 

Shipments  weighing  25--4U  lbs.  should  be  sent  .,,             ,            '      .                      ,,    .            ,.     , 

.         t  ''''^'   ^''^"sP<^>''tation;    you   will    be   credited 

^           '       '  with  parcel -post  charges. 

Shipments  weighing  over  40  lbs.  should  be  The  outside  of  each  package  should  show  state- 
sent   by   freight,   collect.     (Don't   forget   the  ment  of  contents. 

With  the  exception  of  light  metal  return  reels  explained  above, 
all    shipments    of    Eastman    reels,    etc.,    should    be    made    to 

EASTMAN  KODAK  COMPANY- Kodak  Park.  Bldg.64- Rochester.  N.Y. 


-H 


20  ] 


[  THE  FOCUS  for  MAY-JUNE,  1942  ] 


Priorities 

Before  this  war  is  won,  photographers 
and  dealers  will  know  a  whole  lot  more 
about  priorities  than  they  now  know. 
And  so  will  we.  As  understandable  and 
dependable  information  becomes  avail- 
able, we  will  try  to  share  it  with  our 
readers. 

There  will  be  many  differences  to 
reconcile  before  priorities  for  photog- 
raphers work  smoothly.  For  instance, 
there  now  is  information  which  tells  us 
that  a  photographer  may  make  use  of 
P-100  A-10  priority  to  obtain  chemicals 
to  develop  films,  but  not  applicable  to 
the  purchase  of  the  same  chemicals  re- 
quired to  develop  prints  from  the  nega- 
tives. We  cite  this  instance  as  one  of 
many  that  are  not  yet  clear,  and  would 
suggest  you  await  more  information  be- 
fore you  make  use  of  priority  for  your 
orders  for  chemicals. 

Another  report  from  General  Electric 
Company  is  more  specific  and  under- 
standable. We  are  told  "commercial 
photographic,  blueprinting  and  photo 
finishing  concerns,  excluding  their  retail 
store  requirements,"  may  make  use  of 
A-10  P-100  priority,  when  they  order 
lamps.  Read  this  again  to  be  sure  you 
understand  it.  We  offer  the  opinion  that 
portrait  studios  definitely  are  included 
as  commercial  photographers. 

To  obtain  lamps,  prepare  your  order 
in  duplicate.  Send  us  the  original,  you 
keep  the  duplicate  for  at  least  four  years, 
and  see  that  both  original  and  duplicate 
show  the  following: 

Material  for  Maintenance,  Repair  or  Operating 
Supplies — Rating  A-10  under  Preference  Rating 
Order  P-100  with  the  terms  of  which  I  am 
familiar. 


Name  of  Producer  or  Svipplier 
Signature  of  Designated  Official 

We  will  then  extend  the  priority  for 
you.  This  same  method  is  to  be  used 
when  you  order  replacement  parts  for 
equipment  and  machinery  necessary  to 
keep  your  plant  in  operation.  It  does  not 
apply  to  the  purchase  of  new  units. 


Shipping  by  Stage 

We  receive  these  shipping  instructions 
quite  frequently  and  are  always  glad  to 
comply  with  any  reasonable  request 
while  emergency  conditions  prevail. 
Shipments  sent  by  carriers  are  picked  up 
by  their  trucks  on  fairly  dependable 
schedules.  Packages  shipped  by  stage 
require  a  messenger  to  carry  the  pack- 
age to  the  stage  office. 

It  will  be  obvious  that  stage  deliveries 
require  preferred  handling  and  time.  In 
view  of  the  shortage  of  man  power 
which  in  our  firm  as  in  others,  is  be- 
coming a  real  problem,  it  seems  only  fair 
that  we  should  charge  when  preferred 
or  special  service  is  rendered.  Quite 
often  it  is  necessary  to  take  a  man  from 
the  stock  room,  or  a  packer,  to  make 
the  special  trip  to  the  stage  office  and 
while  he  is  on  this  errand,  he  produces 
no  other  service. 

Again,  we  remind  you  that  we  are 
glad  to  comply  with  any  reasonable  re- 
c]uest  but  any  service  that  is  extended 
beyond  that  extended  to  an  average 
order,  a  charge  based  on  our  cost  will 
in  the  future  be  made  for  stage  de- 
liveries. 


Kodak  Lens  Manual 

Rangefinder  theory  and  practice  are 
discussed  in  this  new  manual,  and  still 
another  section  is  devoted  to  between- 
the  lens  and  focal  plane  shutters,  shutter 
efficiency,  and  flashbulb  snapshots.  No 
less  than  thirty-six  various  depth  of  field 
and  field  size  tables  are  included.  Some 
of  them,  for  example  those  dealing  with 
Cine-Kodak  Eight-  and  Sixteen  m/m 
lenses,  have  never  before  been  shown  in 
any  other  generally  available  publica- 
tion. A  small  part  of  the  book  is  de- 
voted to  new  advances  in  the  field  of 
lens  manufacture  and  how  a  lens  is 
made. 

The  Kodak  Lens  Manual  will  make 
a  favorable  and  authoritative  addition  to 
every  photographer's  working  library. 
It  is  priced  at  35  cents  per  copy. 


-¥- 


[  THE  FOCUS  for  MAY-JUNE,  1942  ] 


[21 


Flashlights 

A  sensible  precaution  is  the  use  of 
flashlights,  and  you  are  reminded  that 
we  carry  the  well  known  line  of  Burgess 
Flashlights.  We  still  are  able  to  deliver 
three  of  the  several  popular  models  and 
because  of  wartime  conditions,  we  sug- 
gest not  merely  one  flashlight  for  a  fam- 
ily but  one  for  every  person.  Have  one 
in  your  plate  of  business  as  well  as  one 
or  more  in  your  home. 

A  very  popular  model  is  the  K2  Fire- 
fly model.  This  is  a  flat  pocket  model 
flashlight  only  half  the  size  of  a  package 
of  cigarettes  but  producing  a  surprising 
amount  of  light,  complete  with  tw^o 
pencil  type  batteries.  The  price  is  59 
cents. 

A  larger  model  for  studio  and  home 
use  is  found  in  Model  P79  a  torpedo 
shaped  flashlight  of  stainless  steel,  equip- 
ped with  shatter  proof  plastic  lens,  com- 
plete with  two  batteries  and  priced  at 
65  cents. 

Another  popular  dependable  model  is 
found  in  P89  which  is  complete  with 
two  batteries.  The  price  is  95  cents. 

Since  the  manufacturer  of  most  flash- 
lights has  been  prohibited  the  sup- 
plies available  today  represent  your  last 
chance  to  equip  yourself  with  something 
most  essential  to  your  safety.  We  urge 
you  to  make  your  selection  and  place 
your  orders  today.  Prices  for  resale  on 
request. 


Old  Negatives  for  Sale? 

Some  of  our  readers  may  have  a  quan- 
tity of  film  negatives  of  which  they 
would  like  to  dispose.  Information  has 
reached  us  that  this  film  may  be  pur- 
chased by  Miller  &  Zehrung  Chemical 
Company,  1301  Northwest  Twelfth 
Avenue,  Portland,  Oregon. 

Before  you  prepare  your  film  for  ship- 
ment it  is  suggested  you  estimate  the 
weight  of  the  shipment  you  would  want 
to  send  to  Miller  &  Zehrung  and  tell 
them  the  size  of  shipment  and  ask  them 
for  their  shipping  instructions. 


Tester's  Cement 

Testor's  White  Rubber  Paper  Cement 
has  the  advantage  over  other  paper  ad- 
hesives  that  it  dries  almost  instantly,  also 
that  it  does  not  wrinkle  even  the  thinnest 
tissues.  Any  surplus  cement  which  may 
accumulate  around  the  edges  of  the 
mounted  sheet  of  paper  can  be  easily  and 
completely  removed  by  rubbing  with  a 
clean  cloth  or  finger  tips. 

Directions:  Papers  may  be  mounted 
with  Testor's  White  Rubber  Paper  Ce- 
ment either  wet  or  dry.  For  quick  join- 
ing, when  it  is  not  necessary  to  shift  the 
papers  once  they  have  been  placed  in 
position,  apply  cement  to  both  surfaces. 
Let  dry  separately,  then  join  with  firm 
pressure.  A  second  method  is  to  apply 
cement  to  both  surfaces  and  join  imme- 
diately while  the  cement  is  still  wet. 
This  method  allows  shifting  of  the  pa- 
pers into  proper  positions,  but  requires 
a  somewhat  longer  time  to  dry. 

1  Ounce  Tube %  .05 

3  Ounce  Tube  .10 

2  Ounce  Jar  and  Brush .10 

8  Ounce  Jar  and  Brush .25 

16  Ounce  Can  .40 

32  Ounce  Can  .70 

Gallon  Can 2.50 


Furniture  Polish 

Our  readers  will  be  interested  to  have 
this  information  with  reference  to  a 
ready-made  furniture  polish  the  exact 
contents  of  which  have  been  kept  a 
secret.  The  ingredients  are  so  readily 
obtainable  and  so  easily  mixed  that  there 
is  no  need  of  having  dusty,  scratched, 
and  worn  out  looking  furniture  in  your 
reception  room  and  equipment  in  the 
camera  room. 

To  three  parts  of  Kerosene,  add  two 
equal  parts  of  white  vinegar.  Add  a  lit- 
tle turpentine  and  then  shake  the  con- 
tents of  the  bottle  vigorously.  Apply 
with  a  cloth  previously  wet  and  rung 
semi-dry.  Then  wipe  with  a  damp  cloth 
and  rub  to  a  polish  with  a  dry  cloth. 
It  is  worth  a  trial. 


22  ]  [  THE  FOCUS  for  MAY-JUNE,  1942  ] 


PHOTOGRAPHIC  SUPPLIES  CLASSIFIED  AS  HEALTH 
SUPPLIES  BY  WAR  PRODUCTION  ORDER  P-29 

Under  this  order,  the  following  items,  among  others,  are  considered  as  Health 
Supplies: 

1.  Hospital  laboratory  equipment. 

2.  Diagnostic  instruments. 

3.  X-ray  equipment  and  supplies. 

If  a  producer  of  any  of  the  products  on  the  Health  Supplies  list  is  unable  to 
obtain  the  materials  necessary  for  the  manufacture  of  such  products,  he  may  make 
use  of  this  plan  and  is  eligible  to  receive  an  A-10  rating  on  such  necessary  materials. 
It  is,  therefore,  essential  that  any  of  our  customers  who  use  photographic  supplies 
for  any  of  these  specific  purposes,  so  certify  to  us  on  the  purchase  order  forwarded 
for  such  item  as  follows: 

I  hereby  certify  that  the  above  materials  are  to  be  used  as  Health  Supplies 
as  defined  in  Order  P-29, 

Signed   


At  the  present  time,  such  a  designation  on  the  Purchase  Order  will  be  adequate 
for  us  to  apply  for  priority  assistance  under  the  Health  Supplies  ruling.  It  will 
not  be  necessary  for  you  to  file  any  application  with  the  War  Production  Beard 
to  obtain  such  a  rating  on  orders  placed  with  us. 


HYPO  IS  A  SISSY! 

We'll  say  it  is,  when  you  figure  that  Edwal  QUICK-FIX  will  fix  and  harden 
three  times  as  many  negatives  as  an  equal  amount  of  hypo — and  in  about  one-fifth 
the  time ! 

QUICK-FIX  will  clear  a  negative  in  one  minute  ...  fix  and  harden  it  (and 
I  do  mean  harden)  in  three.  In  addition,  it  won't  deteriorate  and  can  be  used  at 
temperatures  up  to  90  degrees  without  fear  of  damaging  the  film.  Quick-Fix's  long 
life  makes  it  the  most  economical  of  all  fixing  baths.  Not  only  in  the  long  run,  but 
in  the  short  run  .  .  .  right  now.  The  one-quart  size  lists  at  $1.25,  the  three-quart 
size  at  $2.95  and  the  five-quart  at  $4.75.  Remember — a  quart  makes  a  whole 
gallon  of  fixer — and  does  the  work  of  three  gallons  of  hypo! 


Kodalith  Developer  Improved  Studio  for  Sale 

The  price  of  Kodalith  Developer  Im-  O^  established  Studio  in  County  seat, 

proved,  announced  April  13,  1942,  will  near  the  new  Air  Base.   Located  on  the 

henceforth  be  as  follows:  ground  floor.   Well  equipped  for  Photo 

Kodalith  Developer  Improved-  !;"'^'^^"?;  P°^^^^^^^'   ^^^    Commercial 

^      ,  ^  .  Work.    Have   several  agents   m   town. 

Bottles  sumcient  to  prepare  t-         i         i    u  -a  ^c^^a 

^    ^  For  sale  only  because  owner  is  dratted. 

1   gallon  $  .70  Phone  285  Merced 

5  gallons   2.75  706  L  Street  Merced,  Calif. 


[  THE  FOCUS  for  MAY-JUNE,   1942  ]                                              [  23 
4" 

FLASHING   KODACOLOR 

So  many  inquiries  have  been  received  on  the  use  of  Kodacolor  with  artificial 
Hghting  that  a  series  of  exposure  tests  were  made  to  provide  the  information. 
Based  on  the  results  of  these  tests  and  the  data  made  available  by  the  film  manu- 
facturer, the  following  exposure  data  is  released  as  general  information. 

Best  results  are  secured  when  Kodacolor  is  used  under  ideal  lighting  conditions 
of  bright  sunshine.  Since  ideal  lighting  is  not  always  available,  especially  for 
indoor  use,  Daylight  Blue  Superflash  can  be  employed  to  reproduce  for  indoor 
or  outdoor  use  the  outdoor  sunshine  lighting  conditions  that  are  ideal  for  Kodacolor. 
The  Daylight  Blue  Superflash  only  should  be  used,  as  these  blue  bulbs  have  the 
higher  6,000°  Kelvin  temperature  that  closely  approximates  the  Kelvin  temperature 
of  bright  summer  sunlight. 

The  following  exposure  tables  are  computed  for  indoor  use  with  Daylight 
Blue  Superflash  only — one  bulb — at  l/25th  of  a  second,  in  a  medium-sized  room 
with  average  light-colored  walls.  For  dark  walls  use  one  full  lens  stop  larger. 
Distances  are  figured  from  lamp  to  subject. 

ONE  BULB— DAYLIGHT  BLUE  SUPERFLASH 

Bulb  Size  6  ft.  9  ft.  12  ft.  16  ft. 

No.  OB f/11  f8  f/5.6  — 

No.  40B f/16  f/11  f/8  f/5.6 

No.  2B f/22  f/16  f/11  f/8 

No.3B* —  f/22  f/16  f/11 

*  When  using  one  bulb  mounted  at  the  camera,  it  is  not  recommended  that  the  No.  3B  be 
used  at  distances  closer  than  9  feet. 

The  exposure  tables  below  are  computed  for  indoor  use  with  two  Daylight  Blue 
Superflash  bulbs,  both  the  same  distance  from  the  subject,  but  one  mounted  at 
the  camera,  and  the  other  mounted  on  a  side  extension  at  a  45  degree  angle  to  the 
camera.  Shutter  speed  l/25th  of  a  second.  Tests  made  in  a  medium-sized  room 
with  average  light-colored  walls.  For  dark  walls,  use  one  full  lens  stop  larger. 
Distances  are  figured  from  lamp  to  subject. 

TWO  BULBS— DAYLIGHT  BLUE  SUPERFLASH 

Bulb  Size  6  ft.         9  ft.         12  ft.        16  ft.        20  ft. 

Two  No.  OB f/14  f/9.5  f/6.3  f/5  — 

Two  No.  40B f/19  f/14  f/9.5  f/6.3  f/5 

Two  No.  2B —  f/19  f/14  f/9.5  f/6.3 

TwoNo.  3B —  —  f/19  f/14  f/9.5 

Where  additional  lighting  is  desired  especially  for  general  background  illumina- 
tion, Daylight  Blue  Superfloods  will  add  materially  in  securing  good  results  when 
only  one  flash  bulb  is  used.  Ordinary  incandescent  lamps  and  regular  photographic 
flood  bulbs  are  not  recommended  for  use  since  their  Kelvin  temperature  is  too 
low  and  results  in  imperfect  color  reproduction.  The  Daylight  Blue  Superflood 
only  should  be  used,  as  this  has  the  higher  Kelvin  temperature  required  for  use 
with  color  films  such  as  Kodacolor.  It  is  recommended  that  Kodacolor  users 
secure  a  copy  of  the  regular  Wabash  Exposure  Bulletin  for  additional  information 
on  proper  exposure  of  all  types  of  black  and  white  and  color  film  with  flash  and  flood. 


THE  CHEVHDIV 

The  design  is  symbolic  of  the  Service  and  in  keeping  with  photo- 
graphs of  men  in  uniform. 

An  excellent  style  to  use  for  window  displays  to  suggest  portraits 
for  the  men  in  camp. 

Furnished  in  sizes  3x4  to  5x7 — your  stockhouse  can  supply  you 
promptly. 


EASTMAN  KODAK  COMPANY 

[Taprell  Loomis  Division]  CHICAGO,  ILLINOIS 


[  THE  FOCUS  for  MAY-JUNE,  1942  ] 


[25. 


$£Mi^ 


QffmsUt. 


By  Himself 


Remember  my  story  last  month  about 
the  murder  mystery?  I  forgot  to  tell  you 
the  murderer  didn't  get  cold  feet  because 
he  was  well  equipped  with  WOLLEN- 
SAKS.  Besides  he  was  a  VERITOL 
man  and  always  had  a  VELOSTIG- 
MAT  near  his  bath  to  prevent  any  high 
VOLTAS. 

/       y       y 

I've  discovered  a  way  to  save  the  tires 
of  fire  trucks. 

Put  unbreakable  glass  in  fire  alarm 
boxes. 

fry 

Buy  War  Stamps  and  lick  the  other 
side. 

i         1         i 

Since  the  magazines  tell  us  your  tires 
are  worn  down  by  rolling  over  the 
highways,  why  not  dig  up  the  highways 
and  melt  them  for  the  rubber.  Then  all 
cars  would  be  retired. 

i  i  i 

Here  is  an  idea  for  a  sign  for  your 
butcher  shop. 

"Tender  stakes  for  eating,  45  cents 
a  pound.  Steaks  for  retreading,  $2.00  a 
pound." 

i      i      i 

I  see  the  new  bomber  plant  at  Willow 
Run  is  turning  out  bombers — one  an 
hour. 

Now  the  Japs  will  know  what  it's  like 
to  be  hit  by  a  Ford. 

i  i  i 

I  see  by  the  pa[:)ers  (leneral  Doolittle 
led  the  raid  on  Tokio. 

Next  time  we'll  send  (jcneral  l)u- 
more. 


With  all  this  rationing,  who's  going 
to  feed  sugar  to  the  policeman's  horse? 

i  i  i 

Know  why  congressmen  get  X  cards? 
They  find  they  couldn't  be  congress- 
men on  3  gallons  of  gas  a  week. 

i  i  i 

Where  can  a  man  buy  a  cap  for  his  knee, 
Or  a  key  to  the  lock  of  his  hair? 
Can  his  eyes  be  called  an  academy 
Because  there  are  pupils  there? 
In  the  crown  of  his  head  what  gems  can 

be  found? 
Who  travels  the  bridge  of  his  nose? 
Can  he  use,  when  shingling  the  roof  of 

his  house, 
The  nails  on  the  end  of  his  toes? 
Can  the  crook  of  his  elbow  be  sent  to 

jail? 
If  so,  what  did  he  do? 
How    does    he    sharpen    his    shoulder 

blades  ? 
I'll  be  hanged  if  I  know,  do  you? 
Can  he  sit  in  the  shade  of  the  palm  of 

his  hand. 
Or  beat  on  the  drum  of  his  ear? 
Does  the  calf  of  his  leg  eat  the  corn  on 

his  toes? 
If  so,  why  not  grow  corn  on  the  ear? 


This  business  of  thinking  up  jokes 

Has  got  me  a  little  bit  daunted. 
The  ones  you  want,  we  can't  print, 
And  the  ones  we  print  aren't  wanted. 
Or  arc  they? 

Jerry. 


-^ 


26] 


[  THE  FOCUS  for  MAY -JUNE,  1942  ] 


H- 


FOR  SALE 

Well  established  studio  in  foothills,  50 
miles  from  Sacramento.  Government 
service  compells  me  to  sell.  Investiga- 
tion invited. 

Box  2464-A  The  Focus 


Photographers 

Write  for  1941  Catalog  and  price  list, 
genuine  oil  portraits,  pastels  or  rebuilt 
damaged  portraits. 

Convex  glass  and  portrait  frames. 

VICTOR  PORTRAIT  COMPANY 
752  13th  Street,  Oakland,  California 


Direct  Autoposi+Ive  Printing 
Paper  Announced  by  Kodak 

A  direct  method  for  making  black- 
and-white  enlargements  or  contact  prints 
from  Kodachromes,  lantern  slides,  and 
other  forms  of  transparencies,  has  just 
been  introduced  with  the  annuoncement 
of  Kodak  Autopositive  Paper.  A  direct 
reversal  paper,  Kodak  Autopositive  Pa- 
per does  not  produce  a  negative  result 
when  exposed,  but  gives  a  brilliant,  full- 
tone,  black-and-white  positive  print. 

Kodak  Autopositive  Paper  is  ortho- 
chromatic  and  must  be  handled  under 
a  Series  I  Safelight,  but  this  new  paper 
is  characterized  by  ample  speed,  a  rich 
black  tone,  and  a  simple  method  of 
processing.  In  fact  the  processing  of 
Kodak  Autopositive  Paper  is  similar  to 
that  for  making  ordinary  black-and- 
white  prints.  Borders  obtained  on  prints 
or  enlargements,  however,  will  be  black 
unless  they  are  flashed  before  the  prints 
are  processed. 


STERLING  TANK  OUTFITS 

SAVE  overhead  and  operating  expense. 

That  spells  PROFITS  FOR  YOU. 

Amateur  Finishing  Outfits,  for  Roll  Film  and 

Circuit  Work. 

Large  Daily  Output.        Low  Cost.        Low  Upkeep. 

Made  of  finest  PORCELAIN  Triple-coated  Enamel. 

STERLING  PHOTO  MFG.  CO. 
BEAVER  FALLS,  PA. 


Ask  your 
Dealer  for 
prompt 
shipment 
or  write  us 


2  SIZES 
12,  19 
gallons 


Water- 

Jacket 

and  2  Tanks 

with 

circulating 

water  for 

temperature 

regulation. 


COMPLETE 
COMPACT 
DURABLE 

EFFICIENT 

The  best 
by  test. 


Not  only  will  Kodak  Autopositive  Pa- 
per enable  amateur  photographers  to 
easily  make  excellent  black-and-white 
prints  or  enlargements  of  their  full-color 
transparencies,  but  with  the  paper  it  will 
now  be  possible  to  make  good  record 
prints  from  Kodachrome  transparencies 
which,  due  to  poor  lighting  or  faulty 
exposure,  may  be  imperfect  in  color  bal- 
ance or  density. 

Two-dozen-sheet  packages  of  SY^x 
4  VI -inch  paper  retail  at  42  cents,  and 
one-dozen-sheet  packages  of  5x7-inch 
paper  also  retail  at  42  cents. 

Last  Call 

There  are  some  photographers  who 
use  flash  powder  under  certain  condi- 
tions and  to  these  we  send  a  warning 
that  the  manufacture  of  flash  powder 
has  l^een  discontinued.  The  only  stock 
available  is  that  which  we  have  on  our 
shelves  today  and  we  hope  that  any 
reader  of  this  notice  who  has  the  slight- 
est use  for  flash  powder  will  take  ad- 
vantage of  this  last  opportunity. 


r  THE  FOCUS  for  MAY -JUNE,   1942  ]                                                [  27 
4. 


RAILROAD  COMMISSION  OF  THE  STATE  OF  CALIFORNIA 

San  Francisco,  California, 
May  12,  1942. 

Resolution  No.  EM-T-IO 

ELIMINATION  OF  DUPLICATE  AND  EXCESS  SERVICES  BY 
MOTOR  VEHICLE  FREIGHT  CARRIERS  IN  ORDER  TO  CON- 
SERVE  TRANSPORTATION    FACILITIES    AND    EQUIPMENT 

Be  It  Resolved,  That  the  following  rules  be  approved  by  this  Commission, 
and  that  all  carriers  be  permitted  and  directed  to  comply  therewith  provided  the 
said  Office  of  Defense  Transporation  does  not  hereafter  adopt  other  rules  or  plan 
contrary  thereto: 

1.  NUMBER  OF  DELIVERIES 

Only  one  delivery  shall  be  made  to  one  consignee  on  any  one  day  by  any  one 
carrier. 

2.  REQUEST  FOR  PICKUP  SERVICE 

Calls  for  pickup  service  received  after  3  p.  m.,  Monday  through  Friday,  shall 
be  serviced  the  following  day.  Calls  for  pickup  service  received  after  11:30 
a.  m.  Saturday  shall  be  serviced  the  following  Monday. 

3.  HOURS  AT  FREIGHT  TERMINALS 

The  terminals  of  all  carriers  under  the  jurisdiction  of  this  Commission  shall 
be  closed  for  the  receipt  of  freight  between  the  hours  of  4:45  p.  m.  and  7  a.  m. 
the  following  day,  Monday  through  Friday,  and  between  the  hours  of  1:30  p.  m. 
Saturday  and  7  a.m.  Monday;  provided,  however,  that  express  corporations 
forwarding  shipments  via  passenger  trains  of  line-haul  rail  carriers  shall  not 
be  subject  to  this  rule. 


ANOTHER  RULING 

An  important  change  has  been  made  in  less  than  carload  storage  rules  reducing 
the  free  time  period  for  removal  of  shipments  from  railroad  premises  or  for  reship- 
ment  of  inbound  less  than  carload  freight. 

Effective  May  10,  1942,  Rule  3,  Supplement  11  to  A.  A.  R.  Tariff  4-V  reduces 
the  free  time  period  on  interstate  shipments  from  five  to  two  days,  except  that 
the  present  exception  providing  additional  time  where  freight  is  consigned  to 
parties  located  at  interior  or  non-railroad  points  ten  miles  or  more  from  the  railroad 
station  is  continued. 


IMPORTANT  TO  CARE  FOR  EQUIPMENT 

It  is  of  vital  importance  that  you  use  every  possible  care  in  keeping  your  equip- 
ment in  good  working  condition.  Many  of  the  machines  you  use  cannot  be  replaced 
for  the  duration.  By  giving  them  proper  attention  and  care,  however,  you  may 
keep  your  plant  running  smoothly — your  mechanical  equipment  in  working  order. 
This  is  a  job  which  you  should  not  overlook. 


28] 


[  THE  FOCUS  for  MAY -JUNE,  1942  ] 


ALU 
I  IN  THE  I 


Bargain  Lenses  for  the  Phntaqrapher 

(Offered  subject  to  prior  sale) 

Please  mention  the  Bargain  Page  when  ordering. 
Description  and  illustration  of  any  article  gladly  sent  on  request. 


1  4x5  Super  D  Omega  Enlarger  in 
new  condition. 

Bargain  Price $110.00 

1  2(4x3(4  Sunray  Filmaster  En- 
larger  with  geared  post. 

Bargain  Price $37.50 

1  15"  Milton  Bradley  Trimmer  in 
good  condition,  new  style. 

Bargain  Price $8.75 

1  12"  EK  AU-Metal  Trimmer  in 
good  condition. 

Bargain  Price $12.00 

1  10"  EK  All-Metal  Trimmer  in 
good  condition. 

Bargain  Price $7.50 

1  Eastman  Foot  Switch  for  5x7 
Autofocus  enlarger. 

Bargain  Price $7.00 

1  Century  Folding  Retouching 
Stand.    Like  new. 

Bargain  Price $4.50 

1  35  m/m  Leitz  Focomat  Enlarger 
Autofocus,  no  lens. 

Bargain  Price $79.50 

1  8x10  EK  View  Camera  with  8x10 
back  and  Universal  lens  holder  B, 
double  extension. 

Bargain  Price $35.00 

1  8x10  Empire  Stole  View  Camera 
with  8x10  back. 

Bargain  Price $8.50 

1  8x10  Elkay  Hard  Rubber  Tank 

with  lid;  new  with  1  1"  crack  at  top. 

Bargain  Price $4.75 

1  Johnson  Compact  Ventlite  with 
extra  sturdy  Sunray  stand. 

Bargain  Price $19.50 


1  8x10  Porcelain  Tray. 
Bargain  Price $1.75 

1  10x12  Porcelain  Tray. 
Bargain  Price $2.75 

1  EK  Reflection  and  Transmission 
Densitometer  in  new  condition. 
Bargain  Price $175.00 

1  pr.  EK  Studio  Scales.    Like  new. 
Bargain  Price $3.50 

1  Zeiss  Mirax  Enlarger. 
Bargain  Price $10.75 

1  Curtis  Color  Printer. 
Bargain  Price -^ $9.50 

1  pr.  12"  Condensers  mounted  in 
circular  mount. 

Bargain  Price $25.00 

1  5x7  Elwood  Studio  Enlarger  with 
wood  slide. 

Bargain  Price $25.00 

1  4x5  Super  D  Omega  Enlarger  in 

new  condition. 

Bargain  Price $110.00 

9"  Acme  Reflectors  with  clamp  and 
cord.    Original  model,  new  stock. 
Bargain  Price $1.85 

Film  Notchers  for  35  m/m  film. 
Every  store  owner  should  have  at 
least  one. 

Bargain  Price 20  cents 

Ajax  12"  Paper  Cutter,  new. 
Bargain  Price $3.75 

Air  Brush,  consisting  of  studio  size 
rubber  bulb  to  which  is  attached  a 
small  brush.   You  blow  or  dust. 

Bargain  Price 65  cents 


[  THE  FOCUS  for  MAY -JUNE,   1942  ] 


[  29 


BARGAINS 


1  Sunray  Diaphragm  Spotlight  and 
stand.  Lamp  new  condition  and  com- 
plete. 

Bargain  Price $22.50 

1  Johnson  Studio  Ventlite  and 
caster  stand  with  diffuser  curtain  and 
15-hour  Wonderlite  filter  floodlamp. 
Condition  like  new. 

Bargain  Price $44.50 

1  5x7  Eastman  Autofocus  Enlarger 
with  easel  and  footswitch  and  large 
lamp  house. 

Bargain  Price $135.00 

1  5x7  Pako  Jr.  Printer,  completely 
overhauled. 

Bargain  Price $42.50 

1  10x12  Press  in  very  good  condi- 
tion. 

Bargain  Price $3.50 

2  8x10  Elwood  Enlargers  in  good 
condition. 

Bargain  Price $72.50 

3  Johnson  Ceiling  Ventlites. 
Bargain  Price $2.50  each 

1  8x10  Printed  in  good  condition. 
Bargain  Price S17.50 

2  2-gallon  Stoneware  Crocks. 
Bargain  Price $1.50  each 

3  3-gallon  Stoneware  Crocks. 
Bargain  Price $2.00  each 

2  4-gallon  Stoneware  Crocks. 
Bargain  Price 5S2.50  each 

2  5-gallon  Stoneware  Crocks. 
Bargain  Price $3.00  each 

1  10x12x5  Sterling  Enamel  Deep 
Tank. 

Bargain  Price $2.50 

1    16x20x25  Stoneware  Tray. 
Bargain  Price sS9.00 

1  16x20x3  Hard  Rubber  Tray  in 
fine  condition. 

Bargain  Price $1.75 


1  Beattie  FS  Fluorescent  Unit  with 
caster  stand  and  tubes.    Like  new. 
Bargain  Price $45.00 

1  No.  17  Sunray  Spotlight  with  re- 
ducing condenser;  no  stand  but  in 
very  good  condition. 

Bargain  Price $16.00 

1  No.  16  Sunray  Spotlight  with 
stand  in  good  condition. 

Bargain  Price $16.50 

2  5x7  View  Camera,  new,  with 
triple  extension  and  all  the  swings. 

Bargain  Price ....$39.50  each 

1  20x24  Print  Frame,  heavy  duty 
with  glass. 

Bargain  Price $8.00 

3  16x20  Print  Frames,  heavy  duty 
with  glass. 

Bargain  Price $6.75  each 

1  14x17  Heavy  Duty  Print  Frames 
with  glass. 

Bargain  Price   $4.95 

3  11x14  Heavy  Duty  Print  Frames 

with  glass. 

Bargain  Price $2.75  each 

3  10x12  Heavy  Duty  Print  Frames 
with  glass. 

Bargain  Price $2.00  each 

6  8x10  Heavy  Duty  Print  Frames 
with  glass. 

Bargain  Price $1.50  each 

8  6>/2x8'/2  Heavy  Duty  Print 
Frames  with  glass. 

Bargain  Price .80  cents  each 

12  5x7  Heavy  Duty  Print  Frames 
with  glass. 

Bargain  Price 60  cents  each 

1  pr.  12"  Condensers  in  compact 
scjuare.    Folding  mount. 

Bargain  Price $32.50 

1  pr.  12"  Condensers  in  large  wood 
permanent  mounting. 

Bargain  Price $25.00 


30] 


[  THE  FOCUS  for  MAY -JUNE,   1942  } 


BARGAINS 


3  Mole-Richardson  Flood  Lamps 
on  caster  stand  with  spring  glass 
diffusers;  uses  1,500-watt  lamps. 

Bargain  Price $18.50 

1  Beattie  Minipan  Light  with  center 
balanced  stand  on  casters  and  1  1,500- 
watt  blue  globe  Mogul  Mazda.  A-1 
condition. 

Bargain  Price $75.00 

1  Halldorson  Senior  Stand  Unit 
with  4  1,500-watt  lamps  and  diffuser. 
Good  condition. 

Bargain  Price $65.00 

1  Beattie  ARM  Model  Fluorescent 
Light  with  stand  and  tubes.  Like 
new. 

Bargain  Price ..$80.00 

1  Johnson  Studio  Ventlite  on  caster 
stand  with  lamp  and  diffuser.  Very 
good  condition. 

Bargain  Price $42.50 

1  Douglas  4-24  Fluorescent  Tube 
Outfit  on  caster  stand  with  tubes  and 
1  R2  floodlite  in  good  condition. 

Bargain  Price $49.50 

1    Beattie    Portopan   Light   with 

stand.  Uses  4  No.  2  superfloods  or 
500-watt  T20  lamps.  Folding  stand 
and  diffuser.  Especially  designed  for 
home  portrait  work. 

Bargain  Price $33.50 

1  Victor  No.  47  Studio  Light  on 
caster  stand  with  No.  4  photoflood 
bulb.    Like  new. 

Bargain  Price $19.50 

1  Victor  No.  41  Reflector  on  fold- 
ing stand  with  1,000-watt  photoblue 
Mazda  lamp.   Good  condition. 

Bargain  Price $17.50 

1  Beattie  Arc  Spot  and  stand.  Fine 
condition. 

Bargain  Price $39.50 


1  Victor  Twin  Reflectors  and  stands 
with  adjustable  crossbar.    Like  new. 

Bargain  Price $5.75 

1  11 -inch  Fotolite  Reflector  Mogul 

and  stand  and  cord.    Very  good  con- 
dition. 

Bargain  Price $9.50 

1  Halldorson  Head  Screen,  10"xlO", 
and  stand.   Fine  condition. 

Bargain  Price $6.50 

1  8x10  Commercial  Elwood  En- 
larger  with  reducing  kits  for  smaller 
negatives.  No  lens  and  in  fine  con- 
dition. 

Bargain  Price $80.00 

1  11x14  Crown  Printer  in  very 
good  condition. 

Bargain  Price $59.50 

1  Stube  Portable  Fluorescent  Light. 
No  stand  but  with  tubes. 

Bargain  Price $45.00 

1  Double  Reflector  on  swing  stand 
with  2  reflectors,  black  on  one  side, 
white  on  other. 

Bargain  Price $12.50 

2  42"x8"x9"  Stoneware  Tanks  with 
top  and  bottom  outlets. 

Bargain  Price $14.00  each 

3  42"x8»/2"xlO»/2"  Stoneware  Tanks 
with  top  and  bottom  outlets. 
Bargain  Price $14.50  each 

1  Pako  Liberty  Model  Matte  Dryer 
with  new  apron.  Electric,  in  very 
good  condition. 

Bargain  Price $105.00 

1  Table  Model  Brunner  Glossy 
Dryer  in  good  condition. 

Bargain  Price $98.50 


All  Set  for  Your  Studio 

I  HREE  new  Kodak  Timers  offer  exceptional  accuracy  and  convenience  to  studio 
timing  operations.  Using  60  cycle,  105  -lao'volt  alternating  current,  they  are  as  reliable 
as  the  finest  electric  clocks.  Once  started,  the  Kodak  Electric  Timer  runs  continuously. 
Press  a  button  and  its  hands  jump  back  to  zero  and  start  ticking  off  the  time,  up  to  60 
minutes.  The  Kodak  Electric  Interval  Timer  operates  for  intervals  from  >^.  to  30  min- 
utes, sounding  a  buzzer  signal  when  the  interval  has  elapsed.  The  Kodak  Electric  Con- 
trol Timer  operates  with  printers  or  enlargers  using  lamps  of  1000  watts  or  less.  When 
connected  with  printer  or  enlarger  and  set  for  exposures  from  i  to  100  seconds,  pressure 
of  a  button  turns  on  the  light  and  starts  timer.  The  light  is  automatically  turned  off  at 
the  end  of  the  time  interval. 

Kodak  Electric  Timer $10.00 

Kodak  Electric  Interval  Timer 12.50 

Kodak  Electric  Control  Timer 15 -50 

Prices  .subject  to  change  without  notice. 


lASTMAN    KODAK    COMPANY,    Rochester,  N.  Y 


For  enlargements  of  exceptional  quality,  use 

KODABROMIDE 

Kodabromide  is  a  fast  enlarging  paper  which  gives  you  the 
rich  blacks  and  sparkling  halftones  you  want  —  and  the  im- 
age tone  is  uniform  throughout  all  four  degrees  of  contrast. 
Thirteen  grades  to  choose  from. 

EASTMAN  KODAK  COMPANY,  ROCHESTER,  N.Y. 


»»•>*  \  \\4\\^ 


THE 


FOCU 


Published  Bi-Monthly  in  the  Interests  o 
Photographic  Industry 


S>. 


No.  7  '<,*-%, 


Vol.  XVIII 


JULY- AUGUST,  1942 


-H 


-5-  ^. 


'CHAMPION  KURTSON  OF  RHINEGOLD' 

hy  Arthur  S.  Mawhinney,  F.R.P.S..  A.P.S.A. 


% 


/#-^ 

L    -:>^|'.^'                                            <^ 

^HHI-^ 

-?► 


Published  by 

HIRSCH  O"  KAYE 

SAN  FRANCISCO 


FOR  "ON  THE  LINE"  UNIFORMITY 


Prepared  under  strictly  controlled  laboratory 
standards,  uniform  in  contents,  both  in  quality 
and  weight.  Defender  Tested  Chemicals  assure 
uniform  and  positive  results  when  used  as  di- 
rected with  the  type  of  material  for  which  their 
formulas  have  been  designed. 

With  Defender  Contact  and  Projection  Papers, 
Defender  Cut  Film  or  with  any  similar  papers  or 
films,  it  pays  to  use  Defender  Tested  Chemicals. 
Look  for  them  in  the  hermetically  sealed,  key- 
opening,  blue  and  yellow  tins. 


Defender  55 -D  recommended  for 
Velour  Black  and  similar  enlarging 
papers.  54-D  for  Defender  Apex  and 
like  contact  papers,  53 -D,  an  All- 
Purpose  developer  for  photographic 
papers,  films  and  plates.  Also  sup- 
plied are  6-D,  a  fine  grain,  high  speed 
developer  for  use  with  all  films.  4a-D, 
a  more  rapidly  working  fine  grain 
developer  for  use  with  all  films. 

DEFENDER  PHOTO  SUPPLY  CO.,  INC.,  ROCHESTER,  N.  Y. 


DEFENDER  PHOTO  SUPPLY  CO.,  INC.,  ROCHESTER,  N.  Y. 


THE  FOCUS 


Prepared  and  Published 

Bi-Monthly 


In  the  Interest  of  the 
Ph  oto  graph  ic  In  dustry 


By  HiRscH  O'  Kaye 

239  Grant  Avenue,  San  Francisco 

The  Largest  Independently  Owned  Complete  Photo  Supply  House  in  the  West 


-K 


Vol.  XVIII 


JULY- AUGUST,  1942 


No.  7 


INTRODUCING— 


Edith  Hayden  Jones 

Miss  Jones  is  a  native 
of  Missouri,  Kansas  City, 
to  be  exact.  Her  father 
served  in  the  Confeder- 
ate Army  as  a  captain. 
Her  mother,  of  EngUsh 
descent,  was  Hkewise  a 
native  of  Missouri. 

Her  earlier  days  were  happily  spent 
on  a  farm.  When  fifteen,  she  entered  the 
University  of  Oklahoma,  leaving  the 
college  while  a  sophomore.  Readers  will 
recall  a  popular  fad  of  that  time,  leather 
pillow  covers,  with  Indian  scenes  painted 
on  them.  She  obtained  employment  as  a 
painter  of  these  scenes,  since  her  urge 
for  art  would  naturally  interest  her  in 
these  productions. 

Meanwhile,  she  had  several  friends  in 
Oklahoma  City  who  owned  a  photo  stu- 
dio, another  outlet  for  her  artistic  trend. 
By  questions  and  answers,  experiment 
and  trial,  she  learned  the  rudiments  of 
the  profession  and  soon  showed  skill  as 
a  retoucher.  Soon  she  discarded  pillow 
top  art  for  retouching  for  several  studios. 
By  this  time  her  parents  moved  to 
Yuma,  Arizona.  She  moved  with  them, 
but  after  a  six  months'  stay  decided  to 
go  further  west,  and  went  to  live  with  a 
cousin  in  Portland,  Oregon. There  being 
no  retouching  to  be  done,  she  purchased 
a  stamp  picture  studio,  and,  to  use  her 
words,  "the  fun  began."    Perhaps  she 
had  in  mind  the  time  when  she  and  a 
partner  had  a  studio  house  boat  on  the 
Columbia   River,   and   the    incidental 


camping  experiences  along  the  river,  as 
the  "studio"  moved  from  town  to  town. 
Interested  in  photography,  her  real 
hobby  is  raising  unusual  plants  and 
flowers.  She  and  Skipper,  the  pup,  con- 
stitute the  family.  Her  studio  today  is 
located  in  Medford,  Oregon. 


IDEALS  . . . 

You  are  today  where  your  thoughts 
have  brought  you;  you  will  be  tomor- 
row where  your  thoughts  take  you.  You 
cannot  escape  the  result  of  your  thoughts, 
but  you  can  endure  and  learn,  can  accept 
and  be  glad.  You  will  realize  the  vision 
(not  the  idle  wish)  of  your  heart,  be  it 
base  or  beautiful,  or  a  mixture  of  both, 
for  you  will  always  gravitate  towards 
that  which  you,  secretly,  most  love.  Into 
your  hands  will  be  placed  the  exact  re- 
sult of  your  thoughts;  you  will  receive 
that  which  you  earn;  no  more,  no  less. 
Whatever  your  present  environment 
may  be,  you  will  fall,  remain,  or  rise 
with  your  thoughts,  your  vision,  your 
ideal.  You  will  become  as  small  as  your 
controlling  desire;  as  great  as  your  dom- 
inant aspiration. 

However  dull  a  woman  may  be,  she 
will  understand  all  there  is  in  love; 
however  intelligent  a  man  may  be,  he 
will  never  know  but  half  of  it. — 
Madame  Fee. 

A  politician  thinks  of  the  next  elec- 
tion; a  stateman,  of  the  next  generation. 
— James  Freeman  Clarke. 


4} [  THE  FOCUS  for  JULY-AUGUST,  1942  } 


In  judging  the  value  of  a  diamond,  an  ex- 
pert does  not  go  by  weight  and  size  alone. 
His  appraisal  is  based  on  color,  cut,  bril- 
liance and  flawless  quality. 

The  same  is  true  in  choosing  the  photo 
mounts  in  which  your  artistry  will  be  seen 
and  appraised.  Look  for  quality  in  your 
mountings,  for  styling  which  is  in  keeping 
with  the  times,  and  look  for  that  ''touch"  of 
innate  refinement  which  modestly,  but  sure- 
ly, distinguishes  the  fine  from  the  common. 


THE  GROSS  PHOTO  SUPPLY  CO. 

MANUFACTURERS       t       TOLEDO,  OHIO 

HiRSCH  &  Kaye — Distributors  Gross  Mountings 


-^ 


[  THE  FOCUS  for  JULY- AUGUST,  1942  ] 


[5 


It's  Picture-Taking  Time  and 

Common  Sense  Rules  of 

Wartime  Need  Hamper  No 

One's  Fun 

Spring  and  summer  days,  spring  and 
summer  pleasures,  pastimes,  hobbies, 
and  interests  call  for  still  picture  and 
home  movie  making.  Perhaps  this  year 
more  than  ever  before,  Kodak,  Cine- 
Kodak,  and  Brownie  owners  will  find 
keen  satisfaction — and  needed  relaxa- 
tion— in   picture  taking. 

From  the  Director  of  Censorship 

Many  Kodak  dealers  may  have  need 
to  reassure  their  customers  about  Gov- 
ernment rules  regarding  the  use  of  cam- 
eras. Recently,  Mr.  Byron  Price,  Director 
of  Censorship,  summed  up  the  official 
attitude  by  saying,  "The  Government 
has  no  intention  of  discouraging  picture 
taking,  but  there  are  many  good  photo- 
graphic subjects  besides  fortifications, 
airports,  troop  transports,  and  equip- 
ment of  the  armed  forces." 

Common  sense,  then,  is  the  basic  rule 
for  Kodak,  Cine-Kodak  and  Brownie 
owners  to  follow  to  safeguard  the  vital 
interests  of  this  country.  It  can  work  no 
hardship,  hamper  no  one's  fun,  to  abide 
by  the  reasonable  restrictions. 


Wartime  Tourists 

Camera  enthusiasts  journeying  to 
places  outside  U.  S.  borders  will  be  af- 
fected by  a  few  regulations  of  the  Office 
of  Censorship — currently  as  follows: 

1.  Unexposed  films  for  still  or  home 
movie  cameras  cannot  be  taken  out  of 
this  country,  except  to  Canada.  How- 
ever, films  may  be  purchased  in  other 
countries  for,  with  a  special  license,  man- 
ufacturers can  continue  to  make  film 
shipments  to  foreign  dealers. 


2.  Exposed  but  undeveloped  films — 
still  or  home  movie — cannot  be  removed 
from  the  U.  S.,  except  to  Canada. 

3.  Travelers  returning  to  the  U.  S. 
from  any  country,  including  Canada, 
with  exposed  but  undeveloped  still  or 
home  movie  films  will  turn  them  over 
to  U.  S,  Customs  Officers  for  develop- 
ment at  designated  depots.  One  print 
will  be  made  from  each  still  picture  neg- 
ative. After  examination,  if  O.  K.,  the 
prints  and  or  films  will  be  returned  to 
the  owners  (subject  to  finishing  charges 
on  still  pictures). 

4.  Unexposed  films — still  or  home 
movie — purchased  by  the  amateur  out- 
side the  U.  S.,  except  in  Canada,  cannot 
be  imported  into  this  country. 

Whenever  the  occasion  arises,  go  over 
these  regulations  with  customers,  ex- 
plaining that  the  only  purpose  and  in- 
tent is  to  keep  information  from  our 
enemies.  And  when  customers  are  plan- 
ning extended  trips  to  Mexico,  Central 
or  South  America,  suggest  that  a  letter 
of  inquiry  to  Kodak  will  bring  the  latest 
detailed  information  on  the  rules  in 
effect. 


Kodak   Reflex  Copy  Paper 

Kodak  Reflex  Copy  Paper  is  a  new 
single  weight,  white,  semi-matte  paper. 
It  is  designed  especially  for  making 
copies  of  line  drawings,  documents, 
printed  pages,  and  so  on. 

Exposure  is  made  through  the  back  of 
the  sensitive  paper  while  the  emulsion 
side  is  held  in  close  contact  with  the 
copy.  The  resulting  paper  negative  is 
reversed,  left  to  right.  A  positive  print 
is  made  by  exposing  through  the  nega- 
tive in  the  usual  way  (emulsion  to  emul- 
sion) onto  any  contact  paper  or  another 
sheet  of  Kodak  Reflex  Copy  Paper. 

This  paper  has  been  sold  previously 
under  the  name  of  Kind  961.  It  will  be 
sold  in  the  same  sizes  and  at  the  same 
prices  as  Kodak  Ad-Type  Paper.  Rolls 
will  also  be  furnished  at  the  same  prices 
as  Ad-Typ>e  Paper. 


6] 


[  THE  FOCUS  for  JULY- AUGUST,   1942  } 


PHOTOGRAPHY  ^  INDUSTRY 

Alt  outomobile  axle  may  appear  perfectly  sound  until  an  X-Ray  negative 
shows  a  flaw  within.  A  tool  steel  ntay  seem  correct  for  a  given  purpose  until 
a  photo-micrograph  shows  its  crystalline  structure  to  be  faulty.  Even  the 
flight  of  a  bullet  and  the  activities  of  germ-life  are  traced  by  moving  pictures. 

Truly,  the  cantera  has  gone  scientific.  In  step  with  this,  chemicals  have 
been  constantly  improved  in  quality  to  insure  precise  work.  Mallinckrodt 
photographic  chemicals  are  performing  an  essential  service  in  industry 
today,  just  as  they  have  in  the  darkroom  of  photographers  everywhere  for 
three  quarters  of  a  century. 


MALLINCKRODT  STREET,  ST.  LOUIS,  MO. 
74  GOLD  STREET,  NEW  YORK,  N.  Y. 
Chicago  Philadelphia   Los  Angeles    Montreal 


[  THE  FOCUS  for  JULY-AUGUST,   1942  ]                                              [7 
^ _ 4- 


THE  FLAG 

and  What  It  Stands  For 


WHAT  is  the  love  of  country  for  which  our  flag  stands?  Maybe  it  begins  with 
love  of  the  land  itself.  It  is  the  fog  rolling  in  with  the  tide  at  Eastport,  or 
through  the  Golden  Gate  and  among  the  towers  of  San  Francisco.  It  is  the  sun 
coming  up  behind  the  White  Mountains,  throwing  a  shining  glory  on  Lake 
Champlain.  It  is  the  storied  Mississippi  rolling  swift  and  muddy  past  St.  Louis, 
rolling  past  Cairo,  pouring  down  past  the  levees  of  New  Orleans.  It  is  lazy 
noontide  in  the  pines  of  Carolina,  it  is  a  sea  of  wheat  rippling  in  western  Kansas, 
it  is  the  Grand  Canyon  and  a  little  stream  coming  down  out  of  a  New  England 
ridge,  in  which  are  trout.  It  is  men  at  work.  It  is  the  storm-tossed  fishermen 
coming  into  Gloucester  and  Provincetown  and  Astoria.  It  is  the  farmer  riding  his 
great  machine  in  the  dust  of  harvest,  the  lineman  mending  the  broken  wire,  the 
miner  drilling  for  the  blast.  The  trucks  rumbling  through  the  night,  the  locomotive 
engineer  bringing  in  his  train  on  time,  the  pilot  in  the  clouds.  It  is  the  clerk  in 
his  office,  the  housewife  doing  dishes  and  sending  the  children  off  to  school. 
It  is  the  teacher,  doctor,  and  parson  tending  and  helping,  body  and  soul,  for 
small  reward. 

It  is  small  things  remembered,  the  little  corners  of  the  land,  the  houses,  the 
people  that  each  one  loves.  We  love  our  country  because  there  was  a  little  tree 
on  a  hill,  and  grass  thereon,  and  a  sweet  valley  below;  because  the  hurdy-gurdy 
man  came  along  on  a  sunny  morning  in  a  city  street;  because  a  beach  or  a  farm 
or  a  lane  or  a  house  that  might  not  seem  much  to  others  was  once,  for  each  of  us, 
made  magic.  I '^TIH 

It  is  a  great  multitude  of  people  on  pilgrimage,  common  and  ordinary  people, 
charged  with  the  usual  human  failings,  yet  filled  with  such  a  hope  as  never  caught 
the  imaginations  and  the  hearts  of  any  nation  on  earth  before.  The  hope  of 
liberty.  The  hope  of  justice.  The  hope  of  a  land  in  which  a  man  can  stand  straight, 
without  fear  and  without  rancor. 

The  land  and  the  people  and  the  flag — the  land  a  continent,  the  people  of 
every  race,  the  flag  a  symbol  of  what  humanity  may  aspire  to  when  the  wars  are 
over,  and  the  barriers  are  down — to  these  each  generation  must  be  dedicated  and 
consecrated  anew,  to  defend  with  life  itself,  if  need  be,  but,  above  all,  in  friendliness, 
in  hope  and  in  courage. 

Reprinted  by  permission  of  The  New  York  Times 


WOLLENJAK  OPTICAL  C O ^ sotwerrsK 


-^ 


[  THE  FOCUS  for  JULY-AUGUST,    1942  ] 


[9 


LOOKING  AHEAD 

The  average  business  man  accepts  the  principle  that  business  is  not  to  profit 
from  the  war.  His  philosophy  goes  further  than  that — he  knows  the  war  will  force 
sacrifices  upon  him  and  he  is  willing  to  make  these  sacrifices. 

Conversion  for  War 

He  knows  that,  above  all,  we  must  save  our  way  of  life  and  that  he,  like  all 
others,  must  make  his  contribution.  To  do  his  part  he  has  been  and  is  busy  con- 
verting his  plant  to  war  production.  This  conversion  has  cost  him  a  great  deal  of 
his  liquid  capital — irrespective  of  what  government  help  he  has  received.  His 
balance  sheet  is  less  liquid.  And  his  ability  to  reestablish  its  liquidity,  as  in  years 
gone  by,  is  gone  with  the  wind.   The  present  and  proposed  tax  laws  prove  that. 

What  many  business  men — and  perhaps  the  Federal  Government — have  un- 
fortunately overlooked  is  the  outcome  that  they  will  face  in  the  days  of  reconversion. 
Where  is  the  reconversion  money  coming  from?  That  is  a  question  both  business 
and  the  treasury  ought  to  be  asking  if  they  want  to  keep  alive  a  peacetime  "Golden 
Goose"  to  lay  tax  eggs. 

Post-War  Credits 

Let  the  Treasury  tax  heavily  the  earnings  of  business,  beyond  its  financial  neces- 
sities for  operation  and  survival,  now  that  we  are  in  this  struggle — but  let  the 
Government  likewise  set  up  post-war  tax  credits,  earmarked  for  reconversion  outlays. 

Business  does  not  expect  to  make  money  out  of  the  war  but  it  must  make  its 
survival  opportunities  reasonably  certain  during  and  after  the  war.  The  future 
welfare  of  our  nation  depends  on  that. 


Lucite  Film  Hangers 

It  is  now  generally  known  that  film 
hangers  made  of  metal  are  obtainable 
only  on  a  priority  or  high  rating  issued 
only  to  Army  or  Navy  orders.  This  nat- 
urally is  a  serious  situation  but  photog- 
raphers are  now  able  to  obtain  a  sub- 
stitute hanger  made  of  lucite. 

The  hanger  is  chemically  inert  and  as 
clean  as  glass.  While  it  is  extremely 
light  weight,  it  is  exceptionally  strong 
and  will  withstand  ordinary  darkroom 
handling.  It  has  smooth  loading  sur- 
faces, is  simple  to  load,  and  is  water  re- 
pellant. 

Hangers  are  obtainable  in  sizes 

2%x3Y,  3/4X4/4 

4x5  5x7 

All  at  price  of  85c. 


Shut  Down  for  Two  Days 

Not  merely  a  one  time  shut  down  but 
occurring  every  week.  This  is  the  way 
we  call  your  attention  to  the  effects  of 
recent  regulations  with  reference  to  de- 
liveries. These  regulations  apply  to  out- 
of-town  and  local  deliveries  because  the 
numerous  trucking  and  express  com- 
panies with  whom  we  have  contact  are 
likewise  affected.  The  result  is  that  we 
have  practically  no  pick-up  service  in 
the  shipping  room  on  Saturdays.  This 
results  in  a  shut  down  of  pick-up  service 
for  two  days  or  from  Friday  night  to 
Monday  morning. 

It  will  be  well  for  you  to  remember 
this  as  you  count  the  days  and  anticipate 
when  your  order  will  arrive. 


10] 


-¥- 


i  THE  FOCUS  for  JULY-AUGUST,  1942  ] 


Thermo-Fine  Developer 

Thermo-Fine  Developer  is  one  of  the 
various  Edwal  products.  It  is  intended 
for  development  under  hot  weather  con- 
ditions and  is  entirely  satisfactory  in 
solutions  as  warm  as  90°.  It  is  a  fine 
grain  developer  that  requires  no  stop 
bath  and  does  not  stain.  One  of  the 
simplest  developers  to  use  and  furnished 
at  low  price  of  35c  a  tube. 

A  detailed  instruction  sheet  attached 
with  each  tube  permits  the  customer  to 
ascertain  the  correct  amount  to  develop 
according  to  the  temperature  at  which 
the  solution  is  used. 


Thermo  Salt 

An  excellent  companion  to  the  above 
mentioned  developer.  It  will  prevent 
swelling  and  softening  of  gelatin  even 
though  the  solution  may  be  used  where 
90°  is  the  temperature.  When  used  for 
prints  it  reduces  the  tendency  of  pin 
holes,  staining,  and  blocked  up  shadows 
and  no  weighting  is  necessary.  Each  can 
contains  a  measuring  cup  and  a  pound 
will  treat  18  pints  of  developer.  The 
price  is  45c  a  pound. 

It's  a  Boy!  —  Or  Is  It? 

In  either  event  the  proud  parents  will 
be  able  to  mount  pictures  of  the  baby 
with  special  Nu-Ace  corners  in  addition 
to  the  ten  popular  colors. 

We  are  now  able  to  offer  Nu-Ace  cor- 
ners in  pink  for  the  little  girl  and  blue 
for  the  little  fellow.  They  are  packed 
100  to  the  envelope  at  list  of  10c  a  pack- 
age like  the  other  ten  colors. 

Stainless  Steel  Trays 

In  these  days  of  shortage  of  critical 
metals,  it  may  seem  strange  to  offer 
stainless  steel  trays.  We  actually  have 
them.  We  especially  suggest  the  light 
weight  8x10  stainless  steel  trays  which 
are  priced  at  $1.90  each.  These  are  quite 
light  weight  and  when  used  with  reason- 
able care  these  should  last  indefinitely. 


Photographing  Docunnents 

In  the  Focus  for  January,  we  pub- 
lished information  to  caution  photog- 
raphers against  difficulties  which  would 
arise  if  they  photographed  certain  desig- 
nated documents. 

Apparently  the  article  was  well  re- 
ceived and  we  received  a  number  of  let- 
ters in  expression  of  appreciation  of  this 
information  and  other  letters  in  which 
the  authority  of  our  list  was  questioned 
by  attorneys  transacting  business  with 
our  readers. 

We  are  glad  to  confirm  the  original 
information  as  being  entirely  correct. 
We  have  a  letter  from  the  U.  S.  Attorney 
General  confirming  this  and  further  stat- 
ing that  it  is  unlawful  to  photograph  or 
otherwise  reproduce  any  badge,  identifi- 
cation card  and  other  insignia  of  the  de- 
sign prescribed  by  the  head  of  any  de- 
partment or  individual  office  of  the 
United  States  for  use  of  any  officer  or 
subordinate  thereof. 

Special  permission  must  be  secured 
from  the  head  of  the  interested  depart- 
ment before  such  reproduction  can  be 
made. 

Section  146  of  Title  18  U.  S.  C.  pro- 
hibits the  making  of  photographic  or 
other  reproduction  of  Government 
transportation  requests. 

With  relation  to  obligations  of  the 
United  States  which  may  not  be  photo- 
graphed, you  will  find  these  particularly 
described  in  Paragraph  261  of  Title  18. 
All  of  the  proscribed  articles  are  set  forth 
in  your  copy.  The  actual  prohibition  of 
such  reproduction  is  contained  in  Para- 
graph 264  of  Title  18  and  it  provides  a 
fine  of  $5,000  or  imprisonment  for  not 
more  than  fifteen  years  for  each  viola- 
tion. 

Vertical  Dryer  Aprons 

Because  of  a  special  order,  recently 
received,  the  Pako  Company  is  now  able 
to  obtain  the  release  of  aprons  for  Pako 
Vertical  dryers.  Orders  for  replacement 
should  be  accompanied  with  rating  A-10 
Preference  rating. 


-H- 


[  THE  FOCUS  for  JULY- AUGUST,  1942  ] 


[11 


PRIORITIES 


Priority  is  the  degree  of  precedence 
given  to  a  contract  or  order  to  permit 
completion  or  delivery  on  a  particular 
date. 

Preference  Rating  is  the  symbol 
which,  when  assigned  to  a  contract  or 
order,  establishes  the  degree  of  priority 
such  contract  or  order  will  receive. 

Preference  ratings  in  order  of  prece- 
dence are: 

AA: 

A-la,  A-lb,  A-lc,  etc.  to  A-lk. 

A-2,  A-3,  A-4,  etc.  to  A-10. 

All  orders  and  contracts  received 
bearing  preference  ratings  must  be  ac- 
cepted and  filled  in  the  order  of  prefer- 
ence before  any  other  contracts  or  pur- 
chase orders. 

Delivery  Schedule 

No  earlier  delivery  dates  shall  be  speci- 
fied on  any  rated  order  than  required 
by  the  production  or  delivery  schedules 
of  the  person  placing  such  orders.  Pur- 
chase orders  must  bear  specific  date  or 
dates. 

Inventory   Restrictions 

No  person  shall  knowingly  make  de- 
liveries of  any  material  whatever,  and 
no  person  shall  accept  delivery  thereof, 
if  the  inventory  of  such  material  of  the 
person  accepting  delivery  is  in  excess  of 
a  practicable  minimum  working  inven- 
tory necessary  to  make  deliveries  of  the 
products  of  the  person  accepting  delivery 
— on  the  basis  of  his  current  method  and 
rate  of  operation.  (Generally  speaking, 
such  reasonable  inventories  are  consid- 
ered at  about  a  three-month  inventory, 
except  where  the  very  small  amount  of 
material  consumed  makes  it  only  eco- 
nomical to  purchase  in  quantities  for 
longer  periods.) 

Records 
Persons  participating  in  any  transac- 
tion to  which  any  of  these  orders  apply 
shall  keep  and  preserve  for  a  two-year 
period  complete  records  of  their  inven- 


tories of  the  affected  materials  and  the 
details  of  transactions  involving  such 
materials. 

Preference  Rating  Orders  or 
Certificates 

1.  "P"  orders  are  known  as  limited 
blanket  rating  or  "Preference  Rating  Or- 
ders." They  are  issued  to  industries,  or 
segments  of  industries,  and  recognize 
the  relative  importance  of  the  final  prod- 
uct. These  blanket  orders  carry  definite 
restrictions  as  to  their  use  by  the  industry 
to  which  they  are  issued  and  to  the  sup- 
pliers of  the  industries.  The  regulations 
are  clearly  defined  on  each  printed  copy 
of  the  order  and  should  be  carefully  read 
and  followed. 

Preference   Rating   Order   P-IOO 

The  "P"  order  that  can  be  used  by 
many  of  our  customers  is  the  P-100  or- 
der. The  following  is  only  a  short  out- 
line of  some  of  the  provisions  of  this 
order.  There  are  many  restrictions  to  be 
observed  by  the  user,  and  we  are  only 
referring  to  the  points  which  may  be 
helpful  to  you.  This  is  not  an  official 
interpretation;  it  is  our  best  judgment. 

The  order  is  to  help  governmental 
units;  charitable  institutions;  educa- 
tional institutions;  printers  and  publish- 
ers; hospitals;  and  manufacturers,  proc- 
essors and  fabricators,  obtain  repair, 
maintenance,  and  operating  supplies. 
Our  customers  in  applying  this  "P" 
order  to  their  purchase  orders  must  in- 
clude on  their  order  the  following — 

"Material  for  maintenance,  repair  or 
operating  supplies — Rating  A-10  under 
Preference  Rating  Order  P-100  with  the 
terms  of  which  I  am  familiar. 

Signed ....." 

The  terms  "Repair,  Maintenance,  and 
Operating  Supplies"  are  clearly  defined 
in  the  order.  "Repair"  means  the  res- 
toration of  property  and  equipment  to 
a  sound  working  order.  "Maintenance" 
(Continued  on  Page  13) 


12] 


[  THE  FOCUS  for  JULY- AUGUST,  1942  ] 


-4- 


THE  NEW  ALBERT  ROYAL 
TRIPOD 

RIGID 

ALL  METAL 

QUICK,   POSITIVE  LEG  LOCK 

REVERSIBLE  TIPS 

CAMERA  SCREV/  FITS  ALL  CAMERAS 

PAN    AND    TILT    CONTROL    IN    ONE 
HANDLE 

Steady  as  a  rifle  support  the  new  Royal 
Tripod  will  shoulder  the  heaviest  still, 
or  movie  camera,  and  finest  miniature 
without  a  quiver  and  with  lock-tight 
precision. 

Made  of  tubular  steel  to  provide  maxi- 
mum rigidity  at  the  full  56-inch  exten- 
sion, the  legs  can  be  securely  locked  at 
any  desired  height  by  the  Albert  pat- 
ented Quick-Lock  leg  control.  A  quar- 
ter turn  of  the  leg  clutch  securely  locks 
and  frees  the  legs.  Reversible  tips,  from 
rubber  to  pronged  steel,  makes  it  skid- 
proof  under  all  circumstances. 

The  New  Royal  Head  is  equipped 
with  the  Albert  exclusive  adjustable 
length  camera  screw  to  assure  a  snug 
fit  for  all  cameras.  Only  the  Albert 
Royal  Tripod  combines  complete  con- 
trol of  both  pan  and  tilt  action  in  the 
one  control  handle  which  folds  down 
neatly  against  the  tripod  base  when  not 
in  use. 

Made  of  chrome  plated  phosphor 
bronze,  all  parts  are  carefully  machined 
to  insure  smooth  action  and  withstand 
long  use. 

Tripod  complete,  $18.15 
Tripod  only,  $11. 50 

Do  You  Know  That — 

In  the  early  days  of  photography,  a 
million  eggs  a  year  were  used  in  the 
manufacture  of  albumen  photographic 
paper?  And  that's  a  lot  of  eggs  for  any 
photo  nut  to  lay. 


THE  NEW  ALBERT  ROYAL 
TILT-TOP 

The  new  Albert  Royal  Tilt  Head 
panorams  and  tilts  instantly  by  single 
lever  control.  The  tilt  action  can  be 
easily  locked,  while  still  enabling  the 
user  to  pan  smoothly  and  freely.  With 
a  slight  turn  of  the  set  screw  over  the 
handle  junction,  both  pan  and  tilt  will 
lock  securely  with  a  quarter  turn  of  the 
large  gray  catalin  handle.  The  exclusive 
Albert  adjustable  length  camera  screw 
has  been  added  to  insure  a  proper  fit 
for  all  cameras.  The  Royal  Tilt  Head 
will  panoram  and  tilt  through  a  com- 
plete arc.  The  handle  folds  down  neatly 
against  the  tripod  for  ease  in  carry- 
ing. Made  of  chrome  plated  phosphor 
bronze,  all  parts  are  precision  tooled — 
insuring  smooth  action  and  long  use. 
The  Royal  Tilt  Head  is  the  same  head 
that  appears  on  the  New  Albert  Royal 
Tripod. 

Price,  $8.25 

HiRscH  &  Kaye — Distributors 


The  Write  Way 

One  of  the  handiest  little  gadgets  of- 
fered to  photographers  in  many  a  year 
is  the  Pres-To-Oiler.  It  looks  like  an 
ordinary  fountain  pen  and  consists  of  a 
glass  barrel  which  contains  oil  instead 
of  ink.  Where  the  pen  end  would  be, 
there  is  an  oiling  device  consisting  of  a 
very  thin  rod  which  slides  into  a  sleeve 
when  pressure  is  applied.  Whenever 
pressure  is  applied,  a  tiny  drop  of  oil 
runs  down  the  rod  to  the  point  where 
lubrication  is  wanted.  When  not  in  use 
the  oiler  is  closed  with  a  fountain  pen 
cap. 

This  article  has  so  many  uses  that  we 
would  hesitate  to  begin  to  mention  them. 
You  will  want  one,  for  when  you  receive 
it  you  will  be  so  well  pleased  you  will 
want  to  keep  it  in  your  pocket  along 
with  your  pen  and  pencil. 

The  price  is  only  60  cents. 


[  THE  FOCUS  for  JULY- AUGUST,   1942  ] 


[13 


PRIORITIES 

(Continued  from  Page  11) 

means  the  upkeep  of  property  and  equip- 
ment in  a  sound  working  order.  "Op- 
erating Supplies"  means  any  material 
essential  to  the  operation  of  the  business 
and  which  is  consumed  in  the  course  of 
such  business. 

These  terms  do  not  include — 

The  replacement  of  any  item  carried 
on  the  books  as  a  fixed  asset. 

Material  which  would  not  be  carried 
on  the  books  as  maintenance,  repairs, 
operating  supplies  or  the  equivalent. 

Material  for  the  improvement  of 
a  producer's  property  or  equipment 
through  replacement  of  material  unless 
such  equipment  is  beyond  economic  re- 
pair. 

Material  for  additions  to  or  expan- 
sions of  property  and  equipment. 

Material  which  is  physically  incor- 
porated in  whole  or  in  part  in  the  pro- 
ducer's finished  product.  This  includes 
anything  physically  or  chemically  incor- 
porated in  the  finished  product. 

In  our  opinion  any  industrial,  print- 
ing, publishing  or  newspaper  firm,  and 
the  photomechanical  industry,  may  take 


advantage  of  the  A-10  rating  under 
P-100  to  secure  chemicals,  film,  or  sen- 
sitized paper  when  these  materials  are 
not  sold  as  the  finished  product. 

Commercial  and  portrait  studios  may 
take  advantage  of  the  A 10  rating  under 
P-100  to  secure  film  or  chemicals  not 
sold  as  the  finished  product  or  needed  to 
chemically  process  the  finished  product. 
The  finished  product  of  commercial  and 
portrait  studios  is  usually  a  photographic 
print  on  sensitized  paper.  Orders  from 
these  studios  for  chemicals  needed  to 
process  the  film  and  the  film  itself  would 
come  under  P-100  but  chemicals  needed 
to  process  the  paper  and  the  paper  itself 
would  not. 

Photofinishers  may  not  use  the  P-100 
order  to  secure  film  or  paper  sold  or 
processed  as  the  finished  product  or  to 
secure  chemicals  required  to  process 
these  finished  products. 

The  P-100  order  should  not  be  used 
for  cameras,  Kodascopes,  Printers,  En- 
largers,  etc.  These  are  considered  fixed 
assets  or  material  for  additions  to  or  ex- 
pansion of  property  or  equipment. 


KEEP  'EM  CLICKING 


Owners  of  Graflex-made  cameras  will 
be  glad  to  learn  of  the  Graflex  Custom- 
ized reNEWal  Service  recently  an- 
nounced by  Folmer  Graflex  Corporation, 
for  it  offers  an  opportunity  for  complete 
overhaul  and  re-conditioning  wherever 
needed  to  keep  existing  cameras  in  ac- 
tion for  the  duration  of  the  war.  With 
relaxation  playing  its  important  role  in 
civilian  morale,  and  with  the  evident 
need  of  economy  in  sensitized  materials, 
it  is  especially  important  that  (1)  cam- 
eras be  kept  in  service,  and  (2)  no  film 
be  wasted  by  equipment  that  is  not  in 
top-notch  shape. 

The  owner  of  a  Graflex  or  Graphic 
camera  requiring  attention  should  send 
his  camera  to  us.  We  will  send  it  to  the 
nearest  Folmer  branch  office  for  inspec- 
tion and  an  estimate.  When  this  arrives 


it  will  be  submitted  to  the  owner  sub- 
ject to  his  instructions.  When  the  over- 
hauled or  rechecked  camera  is  finally 
returned  to  you  it  will  have  the  special 
Gold  Graflex  Seal  assuring  satisfactory 
performance. 

The  work  done  on  a  camera  naturally 
depends  on  its  condition,  but  it  in  gen- 
eral comprises  the  following:  replace- 
ment of  worn  and  broken  parts,  check- 
ing and  rectification  of  the  position  and 
alignment  of  all  optical  and  mechanical 
elements,  renewing  of  worn  or  damaged 
finishes  and  readjustment  of  rangefinder 
and  flash  synchronizer.  In  short,  the 
camera  is  put  into  as  nearly  new  condi- 
tion as  possible — both  mechanically  and 
from  the  standpoint  of  appearance.  Such 
work  is,  like  other  Graflex  repairs,  fully 
guaranteed. 


14} 


[  THE  FOCUS  for  JULY- AUGUST,   1942  ] 


SUFFICIENT 


The  undersigned  members  of  the  photo  finishing  industry  met  on  Thursday 
afternoon,  May  28,  in  the  office  of  Mr.  Grummell  of  the  Office  of  Defense  Trans- 
portation to  discuss  the  one  call  a  day  as  set  up  in  the  General  Order  ODT  No.  6 
with  reference  to  pick  up  and  delivery  of  photo  work. 

The  undersigned  firms  all  agreed  that  starting  Monday,  June  1,  1942,  they 
would  comply  with  the  order  and  only  make  one  call  a  day  to  a  store.  It  was  fur- 
ther agreed  that  the  industry  would  police  itself,  and  firms  not  cooperating  with 
the  Government's  emergency  order  should  be  reported  to  the  Office  of  Defense 
Transportation. 


DE  LUX  PHOTO  FINISHING 

SAN   FRANCISCO 

FLASH  PHOTO  SERVICE 

SAN   FRANCISCO 

FOTO  MART 
SAN   FRANCISCO 


OWL  DRUG  CO. 
SAN   FRANCISCO 

BEAR  PHOTO  SERVICE 
SAN   FRANCISCO 

BEAR  PHOTO  SERVICE 

STOCKTON.  CALIF. 


H- 


LEE  TIMERS 

The  Sensation  of  All  Dark  Room  Timers 


Check  These  Features 

1.  Greater  time  range:  covers  0-75 
seconds. 

2.  Exclusive  moving  second  hand  in- 
dicates elapsed  time;  and  meas- 
ures dodging  time,  vignetting, 
color-work,  etc.  No  need  for  ex- 
tra watch  or  clock. 

3.  Micro-switch  automatically  turns 
safe-light  off  when  enlarger  light 
goes  on,  and  vice-versa. 

4.  Enlarger  light  has  separate  switch 
for  unlimited  focusing  purposes; 
two  separate  sockets  permit  non- 
automatic  safe-light  control  when 
desirable. 

5.  Automatic  reset  button  repeats  ex- 
posures instantly  and  exactly. 
Timing  starts  only  when  button 
is  released,  eliminates  over-timing 
on  short  exposures. 

6.  Accuracy  beyond  ability  of  ordinary  time- 
pieces to  check. 

7.  Smallest  interval  timer  made,  2"x3"x4%"; 
horizontal  and  vertical  mounting. 

8.  High  quality,  self-starting  synchronous  mo- 
tor; hermetically  sealed  lubrication. 

9.  Smoothest,   quietest   operation   of   any   in- 
terval timer  now  marketed. 

10.  Beautiful    gray    auto-enamel    finish,    gray 
6  Yi  -ft.  rubber  cord  and  soft  plug. 


MODEL  TP- 1 -60— $14.50  List 

For  use  on    110  Volt  60  Cycle   current, 
1000   waft   capacity. 

11.  Unconditionally  guaranteed  for  one  year. 

12.  Serial  number  on  each  timer  and  registry 
card. 


[  THE  FOCUS  for  JULY-AUGUST,   1942  } 


[15. 


Graflex  Negative  Identifiers 

Graflex  Negative  Identifiers  seem  to 
offer,  at  last,  the  ideal  solution  to  the 
really  pressing  problem  of  properly  iden- 
tifying negatives.  A  very  narrow  portion 
of  the  full  width  of  the  negative  is  made 
available  for  such  data  as  the  holder 
number,  the  name  of  the  cameraman, 
and  whatever  other  information  may  be 
desirable.  These  data  can  be  written 
permanently  with  Graflex  Acetate  Ink, 
or  temporarily  with  either  regular  or 
India  ink. 

When  properly  inserted — and  that  is 
very  easy  to  do,  if  the  simple  instructions 
supplied  in  each  envelope  are  followed 
— the  identifiers  will  remain  exactly  in 
place  under  all  conditions  unless  they 
are  purposely  removed. 

Graflex  Acetate  Ink  has  as  its  base  a 
fluid  which  acts  as  a  solvent  for  cellulose 
acetate,  so  that  the  writing  becomes  in 
effect  a  part  of  the  identifier  and  can  be 
removed  only  if  the  surface  of  the  iden- 
tifier itself  is  removed.  It  should  be 
applied  with  a  fine-point  Spencerian 
pen,  as  it  has  a  tendency  to  spread 
slightly  on  the  smooth  surface  of  the 
acetate  sheeting.  India  ink  and  ordinary 
writing  fluid,  on  the  other  hand,  lie  on 
the  surface  of  the  acetate  and  may  be 
readily  removed.  So  it  is  suggested  that 
permanent  data,  such  as  the  holder  num- 
ber and  the  name  of  the  photographer 
or  newspaper,  be  written  in  Acetate  ink, 
while  temporary  information  can  be  re- 
corded in  some  other  ink  that  can  easily 
be  wiped  off. 

Graflex  Negative  Identifiers  are  sup- 
plied in  envelopes  of  25,  with  24  envel- 
opes mounted  on  a  large,  attractive  dis- 
play card.  An  instruction  sheet  is 
enclosed  in  each  envelope.  Also,  for 
quantity  purchasers,  boxes  of  one  gross 
are  available. 

The  price:  Envelope  of  25,  sufficient 
to  equip  one  dozen  holders  plus  one 
spare,  list  $0.75. 

Box  of  one  gross,  list  $4.00. 

V2-0Z.  bottle  Graflex  Acetate  Ink,  list 
$0.50. 


The  CRAFTSMAN 
Enlarger 

A  strong,  sturdy  enlarger  with  many 
Sun  Ray  features  found  only  in  higher 
priced  enlargers.  Like  all  Sun  Ray 
Products  this  will  give  satisfactory 
service. 


254x3)4  Down  to  35mm 

^Yi"  f6.3  Lens  with  Waterhouse  Stops 

Precision  Focusing  Device 

No.  211  Opal  Enlarging  Bulb 

Automatic  Spring  Arm  for 
Size  Adjustment 

15x18  Baseboard 

Complete  with  Lens — $21.00 

A  Resale  Item 


16} 


[  THE  FOCUS  for  JULY-AUGUST,   1942  j 


"Sussman  Mounts  Are  ParamDunt 

Jisdvm.  £jaML 

Creafion  Coated  Duplex  Cover  and  Insert  Stock — Serrated  Edge  Underlay — Slip-In  Style — 

Gray  and  Neutral  Shades 

Strikingly  modern  in  stock  and  design,  most  attractively 
framing  photographs,  aptly  describes  the  Kelvin  easel.  In 
oversized  dimensions  throughout  all  the  sizes  in  which  it 
is  made,  it  is  a  style  which  once  seen,  will  demand  instant 
attention  and  produce  customer  demand  for  additional 
pictures. 


fJ 


List  Price 

Print  Size 

Outside  Size                           per  100 

3x4 

^%x  6%                             %  7.25 

3x5 

5%x  7%                                 9.00 

4x6 

GYsx  9                                  10.75 

5x7 

JYsxlOYs                            12.25 

8x10 

10     xl3!/2                             20.50 

10x8 

12'/2xll                                  21.00 

Boxed  in 

lOO's 

in  3x4 

size — Boxed  in  50's,  3x5,  4x6  and 

5x7- 

-Boxed 

in  25's,  8x10  and  10x8. 

Sample  on  receipt  of  List  Price 


J^aicon  3'oldsui 


Crash  Patterned  White  Rag  Stock — Slip-In  Style — Deckled  Cover  and  Insert 
This  folder  gives  an  impression  of  greater  worth  than  the  modest  prices  would  indicate.    A  pleasing 
shaded  tint  in  a  double  plate  sink,  on  the  insert  around  the  opening,  lends  an  artistic  appearance  to  your 
portraits. 


Price 

Size 

Outside  Size 

per  100 

3x4 

5     x  7 

%  6.25 

1^1 

3x5 

5'/2X  8 

7.25 

4x6 

7     xlO% 

10.00 

5     X  7 

8     xlP/4 

11.00 

7x5  Group 

9'/8X    8/8 

11.50 

|H 

6'4x  8'/2 

9!/4Xl2/2 

13.75 

8     xlO 

1054x14 

16.00 

10     X  8  Group 

13     xlP/s 

16.00 

t^H 

Boxed  in 
RnxeH  i 

100' 

n  sn 

s,  3x4,  3x5,  4x6, 
's — All  larger  sis 

5x7 

?es 

Sannples  on  receipt  of  List  Price 


Manufactured  by  A.  SUSSMAN  &  CO.,  Philadelphia 

HIRSCH  &  KAYE 

Distributors 


[  THE  FOCUS  for  JULY-AUGUST,   1942  ]                                            [17 
— ^ —=4— 


FREE  PORTRAITS-UNLIMITED 

We  publish  a  letter  sent  by  Charles  Abbel,  executive  manager  of  the  Photog- 
rapher's Association  of  America,  to  the  publishers  of  the  magazine  Popular 
Photography.  It  refers  to  a  movement  started  by  Popular  Photography  entitled 
"The  Snapshots  From  Home  League."  This  movement  has  already  been  taken 
up  by  newspapers  and  camera  clubs  all  over  the  country. 

Briefly,  the  movement  is  intended  to  sign  up  amateur  photographers  every- 
where as  members  of  this  league  with  the  intention  that  such  amateurs  are  enrolled 
at  local  Y.M.C.A.'s  and  USO  branches  and  members  of  families  of  men  in  the  mili- 
tary service  are  entitled  to  free  photographs  to  be  sent  to  men  in  the  service.  The 
details  are  not  essential. 

What  such  a  movement  means  to  the  professional  photographer  is  obvious. 
While  the  idea  is  a  promotional  scheme  by  Popular  Photography,  it  is  so  cleverly 
planned  that  any  objection  to  it  subjects  us  to  a  charge  of  lacking  in  patriotism. 
Be  that  as  it  may,  we  consider  the  scheme  pernicious  and  detrimental  to  professional 
photographers. 

Mr.  William  B.  Ziff,  Publisher,  Popular  Photography, 
540  N.  Michigan  Avenue,  Chicago,  III. 
Dear  Mr.  Ziff: 

No  doubt  you  are  convinced  that  with  your  "Snapshots  from  Home  League" 
you  have  launched  a  most  patriotic  and  highly  worth-while  movement  and,  in  one 
way,  of  course  you  have.  That  this  is  cleverly  calculated  to  redound  immeasurably 
to  the  benefit  of  Popular  Photography  from  a  promotion  and  publicity  standpoint 
as  one  newspaper  after  another  scurries  to  leap  upon  the  bandwagon  is  quite  be- 
side the  point. 

In  starting  this  I  don't  suppose  you  even  gave  a  thought — no  one  ever  does — 
to  the  effect  such  a  nation-wide  campaign  might  have  on  the  professional  portrait 
photographer.  All  he  does,  after  all,  is  to  make  pictures  of  people  by  doing  which, 
to  the  best  of  his  ability,  he  makes  a  living  for  himself  and  his  family,  and  his 
employees  and  their  families. 

Professional  photography  is  no  great  shakes  as  an  industry,  when  it  comes  to 
size  or  dollar  volume.  There  are  less  than  20,000  individual  photographic  estab- 
lishments in  this  country — your  own  circulation  is  at  least  five  times  that  figure 
and  perhaps  much  larger  and  when  it  comes  to  amateur  photographers  your  pos- 
sible field  runs  into  the  millions.  Why  is  it  not  sufficient  for  you  to  carry  on  as  the 
largest  publication  in  that  tremendous  field  without  deliberately  egging  on  the 
amateurs  to  the  ultimate  ruin  of  the  professionals? 

You  know  as  well  as  I  that  portrait  photography  is  much  like  life  insurance — 
it  has  to  be  sold  to  the  prospect.  And  like  life  insurance  (with  which  the  prospect 
has  to  lose  in  order  to  win — has  to  die  in  order  to  collect)  no  prospective  purchaser 
of  a  photograph  can  ever  appreciate  the  possible  value  of  the  portrait  that  was  not 
taken  until  the  time  comes  when  it  is  too  late  to  take  that  portrait.   To  ninety-nine 


18  ]                                           [  THE  FOCUS  for  JULY- AUGUST.  1942  ] 
•¥■ 


psople  out  of  a  hundred  a  photograph  is  a  photograph;  be  it  a  mediocre  snapshot 
or  a  hne  professional  portrait  it  is  still  an  image  on  a  piece  of  paper  and  no  more. 
If  thousands,  perhaps  hundreds  of  thousands,  of  amateur  photographers  offer  their 
services  for  nothing  in  accordance  with  your  plan,  how  many,  do  you  honestly 
think,  of  the  hundreds  of  thousands  of  people  they  will  photograph  are  going  to  be 
in  the  market  for  professional  portraits  for  the  next  five  years ? 

I  am  fully  aware  that  Rule  9  of  your  League  requires  members  to  make  no 
charge  for  their  services  and  specifies  that  they  shall  not  make  or  sell  prints  or 
services,  although  they  may  make  additional  prints  free.  You  know  amateur 
photographers.  How  many  of  them  are  going  to  refuse  the  chance  to  make  an 
extra  dollar  or  two  with  which  to  buy  some  additional  gadget  if  they  are  urged 
just  a  wee  bit  to  make  another  shot  or  two  around  the  prospect's  house,  or  to  make 
a  dozen  prints,  or  perhaps  an  enlargement  or  two: 

It  is  rightfully  patriotic  these  days  to  do  everything  possible  for  the  servicemen 
and  their  families.  It  is,  perhaps,  equally  patriotic  to  keep  on  making  a  living  for 
one's  self  and  one's  family,  in  order  that  one  may  pay  taxes  and  buy  bonds  and 
keep  from  becoming  a  charge  on  the  community.  After  all,  if  the  taxes  aren't  paid 
and  the  bonds  aren't  bought,  just  how  is  the  government  going  to  pay  for  the 
many  things  needed  to  keep  these  servicemen  equipped  and  fighting  ? 

You  may  say  that  all  kinds  of  campaigns  are  being  conducted  for  the  benefit 
of  the  servicemen.  They  are  being  supplied  with  cigarettes,  with  books,  with 
magazines,  with  food,  with  comfort  kits,  with  all  kinds  of  things.  True,  but  in 
each  case,  though  the  items  themselves  are  contributed,  the  manufacturer  gets  paid 
for  them.  In  this  case  it  happens  that  the  professional  portrait  photographer  is  his 
own  "manufacturer."  The  amateur,  not  dependent  on  photography  for  a  living 
and  able,  because  of  that,  to  buy  the  necessary  supplies  with  which  to  carry  on  his 
hobby,  is  contributing  merely  his  time  and  a  few  dollars'  worth  of  supplies.  He  is 
not  in  any  way  jeopardizing  his  own  livelihood. 

Your  own  magazine  is  eagerly  read  by  amateurs  everywhere.  Why  would  it 
not  be  a  highly  patriotic  gesture  on  your  part  to  send  it,  free,  to  every  soldier,  sailor 
and  marine  who  owns  a  camera?  Certainly  that  would  be  an  appreciated  gift.  And 
then,  in  your  whole-souled  efforts  to  be  of  service  you  would  be  dipping  just  a  little 
into  your  own  pockets  instead  of  those  of  20,000  small  business  organizations  which 
themselves  are  contributing  mnghtily  to  the  nation's  morale  in  these  troublous  times. 
It  is  easy  to  be  generous  and  to  achieve  a  reputation  for  patriotism  when  the  finan- 
cial burden  is  to  be  borne  by  others. 

From  various  newspaper  clippings  which  have  come  to  my  desk  I  see  that  the 
United  Service  Organizations  have  delightedly  jumped  upon  your  bandwagon, 
while  the  Y.M.C.A.  is  listed  in  the  original  announcement  in  your  current  issue 
as  sponsor.  And  yet  both  the  Y.M.C.A.  and  the  USO  are  campaigning  diligently 
and  expectantly  for  funds  and  support  from  the  very  people  who,  because  of  this 
movement,  face  the  most  serious  danger  of  being  put  completely  out  of  business 
that  has  yet  beset  professional  photography.  In  my  own  magazines  in  the  field  of 
professional  photography  (I  can  mention  them  becase  they  do  not  compete  with 


[  THE  FOCUS  for  JULY-AUGUST,   1942  ] 


[19 


yours)  I  have  been  and  am  now  publishing  free  advertisements  for  the  USO,  urging 
photographers  to  contribute.  Certainly  that  space  would  be  better  devoted  to 
urging  that  photographers  contribute  directly  to  Army  and  Navy  Relief  organiza- 
tions— why  should  I  ask  my  readers  to  cut  their  own  throats? 

Sincerely  yours, 
THE  PHOTOGRAPHERS'  ASSOCIATION  OF  AMERICA, 

Charles  Abel,  Executive  Manage)'. 


R2  Voltage  Regulator 

A  universal,  variable,  control  with  a 
multitude  of  uses  in  the  darkroom  and 
the  studio! 

Here  are  just  a  few  uses  .  .  . 

Enlarger  Lamps  varied  from  dim  to 
bright  without  changing  apertures. 
Makes  new  dodging  technique  possible. 
Permits  expanded  range  of  light  control. 

Movie  Titlers  make  fade-in  and  fade- 
out  titles  by  controlling  reflector  lights. 

Slide  Projectors  show  slide  fade-ins 
and  fade-outs  by  controlling  projection 
bulb. 

Baby  Spotlights  can  remain  station- 
ary, with  new  lighting  effects  through 
control  of  bulb. 

Retouching  Negatives  improved  by 
controlling  brilliance  of  light  under  the 
negative. 

Over-Voltage  cut  down  to  maintain 
normal  voltage  output. 

Capacity  loads  less  than  200  watts. 
AC  or  DC.  Underwriters  Laboratories 
approved. 

Price— S3.25 


A-l-C 

That  is  the  priority  rating  required  to 
obtain  metal  hangers,  for  films,  com- 
mercial or  x-ray. 

As  rating  A-10  is  far  removed,  it  will 
not  help  you  obtain  hangers.  Take  good 
care  of  what  you  have. 

The  Front  Page 

The  outstanding  picture  on  the  cover 
of  this  number  is  through  the  courtesy 
of  Fink  &  Roselieve  Company  whose 
products  we  distribute.  We  hope  to  have 
other  and  similar  pictures  of  this  kind 
to  show  you  in  the  future. 


"Blues  in  the  Light" 

Well,  maybe  it  wasn't  our  "mama" 
who  "done  tole"  us,  but  anyway  when 
there's  a  run  on  the  blue  photoflash 
lamps  for  use  with  black-and-white  film, 
things  are  not  in  the  pink.  In  fact  it's 
time  to  go  into  a  brown  study,  and  when 
the  next  fellow  comes  up  wanting  blue 
photoflash  lamps  to  use  with  black-and- 
white  film,  it  s  time  to  yell-ow:  "Now, 
mister,  you  are  using  the  old  method  of 
photography  from  the  days  of  color- 
blind film — the  very  thing  you  used  to 
crab  about.  You  wanted  new  speedy 
film;  you  screamed  for  efficient  photo- 
flash bulbs.  You  got  them  both,  but  in- 
stead of  learning  to  use  them  you  stick 
to  the  outmoded  way  of  taking  flash  pic- 
tures. The  reason  you  say  you  like  the 
blue  photoflash  better  is  because  it  coun- 
teracts your  over-exposure  that  you 
haven't  learned  to  overcome  with  your 
new  efficient  equipment." 

It  boils  down  to  this:  Many  cameras 
stopped  clear  down  give  full  exposure  on 
fast  films  at  13  or  14  feet.  Anything  shot 
closer  than  this  is  burned  up.  The  an- 
swer? Use  slow  finer-grained  film,  or 
put  a  handkerchief  or  two  over  the  re- 
flector to  cut  the  light  on  closeups.  Don't 
spend  extra  dough  for  blue  bulbs. 

And  then  there's  the  one  about  the 
goon  who  asked  for  some  little  flash 
bulbs  on  account  of  she  was  going  to 
take  little  pictures.  She  knew,  just  like 
little  Audrey,  that  the  big  bulbs  took  the 
big  pictures.  We  laughed  and  laughed. 
Hch,  heh! 


■-¥- 


20  ] 


[  THE  FOCUS  for  JULY-AUGUST,   1942  ] 


Your  Charge  Account 

The  Board  of  Governors  of  the  Fed- 
eral Reserve  System  has  announced  new 
charge  account  regulations  eflfective  May 
6,  1942,  in  compliance  with  the  Presi- 
dent's special  message  to  Congress. 

The  Regulation  provides  that  a 
charge  account  is  in  default  if  any 
article  for  which  credit  was  ex- 
tended in  the  calendar  month  has 
not  been  paid  for  in  full  by  the  tenth 
of  the  second  month  following.  The 
privilege  of  charging  listed  mer- 
chandise, under  the  Regulation, 
must  be  withdrawn  when  a  charge 
account  is  in  default, 

REMEMBER — charge  accounts  are 
due  and  payable  WHEN  BILL  IS  REN- 
DERED! It  is  not  the  intent  of  the 
Regulation  to  extend  the  time  of  pay- 
ment. 

New  Graflex  Listings 

We  are  now  in  a  position  to  accept 
orders  for  the  following: 

2^,4x3%   Speed  Graphic  Camera,  in- 
cluding one  Film   Holder,  Graflex  or 
Graphic  Back  with  4%"  B  &  L  Tessar 
F  4.5  lens  in  Supermatic 
shutter $135.50  list 

With  101  mm  Graflex  Optar  lens  in 
Graflex  shutter $122.75  list 

3^4x4%  Speed  Graphic  Camera,  includ- 
ing  one    Holder,   Graflex    or    Graphic 
Back,  with  5/2"  B  &  L  lens 
in  Betax  shutter $141.00  list 

4x5  Speed  Graphic  Camera,  including 
one  Graphic   Film  Holder,  Graflex  or 
Graphic  Back,  with  5/2"  B  &  L 
lens  in  Betax  shutter $141.00  list 

For  the  present  priorities  are  not  re- 
quired on  these  listings,  provided  im- 
mediate delivery  is  not  required.  All 
other  listings  of  3%x4i/^  and  4x5  Speed 
Graphic  Cameras  (except  where  suit- 
able customer's  lens  is  sent  in)  require  a 
priority  rating. 


Film  Sizes  Reinstated 

A  previous  notice  discontinued  sev- 
eral sheet  film  sizes,  among  them  7x17, 
8x20  and  12x20.  It  has  since  been  de- 
cided that  there  is  an  essential,  though 
small,  demand  for  these  sizes  and  they 
are,  therefore,  hereby  reinstated  as  reg- 
ular listings. 

Super  Speed  Ortho  Portrait  Antihala- 
tion. 

Commercial  Antihalation. 

Commercial  Matte  Antihalation. 

Commercial  Ortho  Antihalation. 

Commercial  Thin  Base  Antihalation. 

Gravure  Antihalation. 

Contrast  Process  Ortho  Antihalation. 

Ortho-X  Antihalation. 

Contrast  Process  Panchromatic  Anti- 
halation. 

Super-XX  Panchromatic  Antihala- 
tion. 

Portrait   Panchromatic   Antihalation. 

Panatomic-X  Antihalation, 

Super  Panchro-Press  Antihalation. 

Super  Panchro-Press,  Type  B  Anti- 
halation. 

Tri-X  Panchromatic  Antihalation. 

Infrared  Antihalation. 

Autopositive  Commercial. 

Metallographic  Plates. 

Characteristics  of  Wratten  Metallo- 
graphic Antihalation  Plates  have  been 
changed  to  increase  the  green  sensitivity 
of  these  plates.  There  is  no  change  in 
the  basic  emulsion.  This  change  results 
in  approximately  50  per  cent  greater 
white  light  speed,  and  nearly  double 
speed  through  B  and  G  filters.  The 
physical  hardness  has  been  increased. 

All  other  specifications  and  the  listing 
of  sizes  and  prices  remain  unchanged. 


Salesmen  May  Ride  Bicycles 

Both  General  Mills  and  General 
Foods  are  examining  the  potentials  of 
putting  their  salesmen  on  bicycles. — 
{Tide) 

P.  S. — Will  they  be  asked  to  take  back 
for  credit  a  sack  of  flour  or  a  case  of 
pickles? 


[THE  FOCUS  for  JULY-AUGUST.   1942  ] 


[21 


-^ 


WONDERUTE 

BLACK  BULB— ULTRAVIOLET 

For  illuminating  tiuorescent  costumes 
and  backgrounds  in  theatres,  at  parties, 
on  the  stage,  the  Wonderlite  Ultra  Vio- 
let Lamp  is  a  perfect  light  source.  The 
lamps  may  be  installed  in  footlights  or 
ordinary  reflectors.  The  illumination  is 
effective  for  good  distances  and  produces 
brilliant  effects. 

In  the  study  of  minerals,  Wonderlite 
Ultra  Violet  is  very  helpful.  It  is  par- 
ticularly effective  on  such  minerals  as 
fluorite,  hyalite,  wernerite,  semi-opal  and 
willemite. 

For  crime  detection  laboratories, 
chemical  compositions,  etc.,  where  it  is 
applicable  in  the  study  of  stains,  spots, 
etc.,  the  Wonderlite  Ultra  Violet  Lamp 
is  exceptionally  helpful. 

In  working  up  spectacular  displays 
with  fluorescent  paints,  this  lamp  is  very 
effective  and  practicable.  It  provides  the 
"Black  Light"  required  for  startling  ef- 
fects in  the  dark.  The  low  cost,  high 
efficiency  and  long  life  of  this  ultra  violet 
light  source  now  makes  possible  rapid 
progress  in  this  field,  which  has  long 
been  retarded. 

Most  Ultra  Violet  light  sources  are 
expensive,  and  require  expensive  equip- 
ment for  their  use.  The  Wonderlite  U. 
V.  Lamp  requires  no  transformers.  Its 
rays  are  harmless  to  the  eyes.  Its  use 
entails  no  special  cautions  except  to  pro- 
tect inflammable  material  from  contact- 
ing it  while  it  is  "on."  Longer  life  and 
greater  efficiency  may  be  obtained  when 
good,  well  ventilated  reflectors  are  em- 
ployed. 

Can  be  used  in  ordinary  sockets. 

List 

Size       Bulb     W.         Volt.  Base      Price 

50-hr.    .■\21      300      105-120     Medium  S2.00 

200-hr.    A25     325      105-120     Medium     3.00 


Remember — You   Can   Still 
Take  Pictures! 

All  of  the  beautiful  photographic  spots 
— the  lakes,  the  mountains,  the  valleys, 
and  so  on,  are  still  available  for  your 
camera.  There  are,  however,  a  few 
restrictions  in  the  interests  of  Victory. 
These  restrictions  apply  to  any  part  of 
the  United  States: 

Headquarters    Western     Defense    Command 
and    Fourth   Army,    Presidio,   San   Francisco — 

In  the  interest  of  national  security, 
citizens  in  the  Western  Theater  of 
Operations  are  advised  against  taking 
photographs  showing  Army  units;  head- 
quarters; transports;  camps,  buildings; 
installations;  projects;  weapons;  equip- 
ment; supplies  movements  or  other  mil- 
itary materiel  or  activities.  The  Western 
Theater  of  Operations  comprises  Cali- 
fornia, Oregon,  Washington,  Idaho, 
Montana,  Utah,  Nevada,  Arizona  and 
Alaska. 

Citizens  are  further  advised  against 
taking  photographs  at  this  time  of  non- 
military  structures,  installations,  and 
activities  of  importance  in  connection 
with  military  operations  and  national 
defense.  In  this  category  are  railroad 
and  highway  bridges  and  tunnels;  ship- 
ping facilities  and  railroad  yards;  reser- 
voirs and  water  distribution  systems; 
electric  and  gas  generating  and  distribu- 
tion units;  telephone,  telegraph,  and 
radio  installations,  and  manufacturing 
and  assembly  plants  turning  out  materiel 
of  primary  importance  for  national  de- 
fense, such  as  plants  manufacturing 
munitions. 

The  foregoing  lists  are  far  from  com- 
plete, but  they  may  serve  as  a  general 
guide  for  all  loyal  and  patriotic  citizens 
living  in  the  Western  Theater  of  Op- 
erations. 


Chamois  cloth  will  remove  the 
fine  lint  accumulated  by  prints  dried 
between  blotters  or  face  down  on 
stretchers.  Rub  gently.  Wash  the 
chamois  frequently. 


Adlux  (a  Defender  product)  fixed 
out,  is  ideal  base  material  for  work- 
ing in  backgrounds,  better  than  the 
ground  glass  substitutes  ordinarily 
used.  Adlux  has  a  perfect  "tooth." 


22  J  [  THE  FOCUS  for  JULY- AUGUST.   1942  ] 


CLASS  18.00  RECREATION  AND  AMUSEMENT 

Elective  July  1,  the  priorities  system  of  purchase  was  replaced  by  a  new  method 
known  as  Allocations.  The  purpose  of  this  new  method  is  to  permit  the  War  Pro- 
duction Board  to  trace  the  purchase  and  use  of  critical  materials  to  their  ultimate 
end.  In  place  of  the  alphabetical  system  for  designation  of  priorities,  a  set  of 
numbers  and  decimals  have  been  assigned  to  various  industries  in  the  order  of 
their  importance  to  the  war  eiiort. 

We  quote  from  "Priorities  Regulation  No.  10,  the  allocation  classification  sys- 
tem used  by  the  War  Production  Board:" 

"Class  18.00 — Businesses  engaged  in  the  manufacture  of  photographic  equip- 
ment and  supplies,  athletic  and  sporting  goods,  musical  instruments,  etc.,  and 
businesses  which  operate  carnivals,  amusement  parks,  theaters,  etc.,  or  produce 
motion  pictures  should  place  this  symbol  on  all  purchase  orders  that  they  issue." 

With  the  aircraft  industry  rated  as  classification  1.00,  ships,  production  and 
maintenance  in  classification  2.00,  we  proceed  through  various  groups  until  the 
end  of  the  book,  we  find  the  manufacture  of  photographic  equipment  and  supplies 
rated  on  a  par  with  the  operation  of  carnivals  and  amusement  parks.  Perhaps  this 
is  not  as  bad  as  it  sounds  for  in  classification  21.90  we  find  it  an  allocation  symbol 
to  be  used  by  prime  contractors  for  orders  to  build  kennels,  jails,  barns,  police 
stations,  and  motion  picture  houses. 

Classification  23.00  completes  the  list  and  includes  all  industries  not  otherwise 
mentioned. 

This  is  a  serious  situation  for  photographers  and  dealers  and  there  is  now  less 
chance  of  obtaining  the  items  you  want  than  ever  before.  On  the  other  hand,  Army 
and  Navy  orders  will  be  expedited  through  better  control.  It  should  be  understood 
that  mountings  and  materials  for  which  no  priorities  are  required  are  not  aflfected. 
No  one  can  foresee  what  tomorrow  may  bring. 

IT'S  NO  RETOUCH  JOB!  ...  So  'Tis  Reported 

Whenever  you  see  a  photograph  of  soldiers  or  sailors,  there  is  never  evidence  of 
any  insignia  that  would  give  away  the  outfit  or  the  name  of  the  ship  to  which  they 
belong  .  .  .  and  so  you  think,  just  like  every  reader  of  the  newspapers,  that  some 
photograph  finishers  are  getting  rich  on  overtime  retouching  work. 

And  that's  where  you  and  all  the  readers  of  the  newspapers,  including  us,  are 
wrong.  The  photographer  has  to  make  sure  that  all  such  insignia  are  removed 
before  he  snaps  the  shutter.  That's  no  cinch  when  you've  got  a  crowd  on  your 
hands.   So  here's  added  respect  for  the  military  photographer! 

Photography    by    Infra-Red;    Its  tographer  whether  he  is  concerned  with 

Principles  and   Applications  ^^^^  commercial  end  of  it  or  its  applica- 

By  Walter  Clark  i\ov\s  in  the  scientific  and  technical  fields. 

$5.00  It  deals  with  the  developments  up  to  the 

The  authoritative  book  on  this  sub-  P^^^^^  ^^"^^  ^^  infra-red  work  and  with 

ject,  by  Dr.  Clark  of  Eastman  Kodak  the  underlymg  prmciples.    Knowledge 

Co.  The  book  has  been  written  for  the  of  infra-red  is  valuable  in  aerial  pho- 

guidance  of  the  practical  infra-red  pho-  tography  and  also  in  camouflage  work. 


-i~ 


[  THE  FOCUS  for  JULY- AUGUST,  1942  ] 


[23 


LEE  FOOT-SWITCHES 


A  FEW  OF 
THE  MANY 
USES  FOR 
LEE 
FOOT- 
SWITCHES 


Photography:  Enlargers,  spotlights, 
floodlights,  printers,  printometers,  pro- 
jectors, dryers,  fans,  mixers. 

Electric  devices:  Annunciators  and  call 
systems,  current  control,  signalling 
systems,  momentary  or  continuous 
duty  push  button  controls. 

Electro-medical  apparatus:  X-ray  equip- 
ment, diathermy  machines,  electro- 
surgical  knives,  spotlights,  lamps. 

Power-tools:  Home  workshops;  dental, 
jeweler  and  optician  motors,  polishers 
and  grinders;  machine  tools. 

Radio:  Safety  controls  for  transmitters, 
emergency  keys,  microphone  controls, 
sequence  relays. 

Built  like  a  watch,  yet  sturdy  as  an 
alarm  clock.  (Both  sides  are  right  sides 
— switch  works  with  tiny  pressure.) 

GUARANTEE 

The  LEE  FOOT-SWITCH  is  guar- 
anteed to  work  satisfactorily  regardless 
of  load  or  frequency  of  usage — within 
its  maximum  rating. 

Silver  alloy  contacts. 

Plated  die-cast  metal  case  (3-inch  di- 
ameter). 

Molded  grooved  bakelite  foot-plates 
(2-inch  diameter). 

Power  type  approved  rubber  cord — 
6  feet  long,  with  molded  combination 
plug  and  receptacle  on  Model  10  as  illus- 
trated. 

Model  1 1  has  unbreakable  detachable 


plug  instead  of  combination  plug  and 
receptacle. 

Price— $3.95 

New!  Model  lOG  "The  Glowworm." 
You  can  see  it  in  the  dark!  Has  luminous 
button  inserted  into  each  foot-plate. 
Cannot  affect  the  most  sensitive  film  or 
paper.  Same  capacity  and  price  as  Model 
10. 


Blentone  Backgrounds  and 
Carriers 

Photographers  are  reminded  that 
while  very  few  scenic  backgrounds  are 
purchased  these  days,  we  notice  a  steady 
increase  in  the  number  of  installations 
of  Blentone  backgrounds.  These  are  of 
neutral  shade  made  of  shade  material 
and  mounted  on  rollers  that  are  offered 
in  two  sizes. 

A  complete  set  of  backgrounds,  in- 
cluding carriers,  can  be  furnished  for 
157.80.  The  box  and  frame  only,  with- 
out background,  are  offered  for  $25.80. 

Blentone  backgrounds  on  rollers  are 
purchased  at  $10.67  each.  Similar  equip- 
ment is  likewise  available  in  smaller  sizes 
and  suitable  for  the  home  portrait  pho- 
tographer. The  complete  set  of  back- 
grounds and  frame  in  Home  Portrait 
size  are  quoted  at  $38.56.  The  box  and 
frame  only  are  priced  at  $21.50  and  in- 
dividual backgrounds  at  $8.53  each. 


THE  SHERIDAIV 

A  versatile  style,  adaptable  for  all  general  portraiture 
and  especially  appropriate  for  men's  pictures. 

The  gray  beveled  edge  around  the  opening  with  a  two- 
tone  air-brushed  border  effect  adds  a  warmth  of  tone  to 
the  portrait.   Stocks  two-tone  gray  fabric  finish. 

The  MICHIGAN  is  a  companion  to  this  style  in  a  book 
folder. 

Sizes  3x4  to  8x10 — available  through  your  stockhouse. 


EASTMAN  KODAK  COMPANY 

[Taprell  Loomis  Division]  CHICAGO,  ILLINOIS 


[  THE  FOCUS  for  JULY-AUGUST,  19^2  ] 


[25 


$CJUU^ 


QfAnsA. 


By  Himself 


Now  that  The  Focus  comes  out  every 
other  month,  the  editor  don't  need  my 
help  while  he's  on  vacation.  If  this  keeps 
up,  The  Focus  will  be  a  tri-monthly, 
come  out  one  month  and  try  the  next. 
Still,  that's  nothing  for  you  to  try  about. 

i        i        i 

From  hearing  the  editor  talk  about 
his  vacation,  I  get  the  idea  he  stopped 
at  a  place  called  Belli-Acres. 

i        i        i 

I've  had  a  vacation  too.  A  Scotch  va- 
cation. I  stayed  home  and  let  my  mind 
wander. 

i       i       i 

Have  you  noticed  that  when  you  get 
back  from  a  trip  in  your  car,  the  wheels 
are  less  tired  than  when  you  started.^ 

i        i        i 

And  have  you  noticed  that  while  some 
soldiers  have  their  shoulders  on  the  bars, 
others  have  bars  on  their  shoulder! 


How's  this  for  a  sign  in  front  of  a 
recruiting  office? 

Bring  your  scrap  mettle  here. 

Or  this — 

Join  the  Army  and  drive  a  new  car. 

i       i        i 

I  had  a  package  to  deliver  to  someone 
in  one  ot  those  big  offices  with  lots  of 
j:)eople.  A  bunch  of  girls  were  working, 
all  chewing  gum. 

They  all  looked  up  when  I  came  in, 
giving  me  a  21 -gum  salute. 


Ever  see  a  picture  of  Coney  Island  on 
a  summer  day?  Reminds  me  of  a  book 
—20,000  Legs  Under  the  See. 

i        i        i 

How  does  it  happen  that  so  many 
''wise  guys"  are  working  for  "dumb 
clucks"? 

I  suppose  we'll  have  to  install  studio 
couches  so  photographers  will  be  com- 
fortable while  they  read  the  ceiling 
prices. 

^  i       i        i 

A  friend  of  mine  enlisted  in  the  Ma- 
rines and  the  sergeant  thought  he'd  have 
some  fun  with  him  and  asked  if  my 
friend  wanted  a  commission.  No,  he 
answered,  I'm  a  bum  shot  and  will  work 
on  straight  salary. 

i        i        i 

On  mules  we  find  two  legs  behind 

And  two  we  find  before. 
We  stand  behind  before  we  find 

What  the  two  behind  are  for. 

i        i        i 

On  March  14  many  years  ago  a  man 
named  Ely  Whitney  invented  the  cotton 
gin.  Wonder  what  it  tasted  like? 

i        i        i 

The  next  time  you  are  bored,  buy  a 
can  of  crushed  pineapple  and  try  to  fit 
the  pieces  together. 

i      i      i 

I  don't  eat  hash  when  away  from 
home  because  I  don't  know  what's  in  it. 
I  don't  eat  hash  when  home  because  t 
know  what's  in  it. 

i        i        i 

Hope  you're  the  same, 

Jerry. 


-§- 


26} 


[  THE  FOCUS  for  JULY-AUGUST,  1942  ] 


Retouching 

As  You  Li{e  It 
MAIL  ORDERS  INVITED 

ANNE  ROSTON 

Lakeview  Way    -    Emerald  Lake 

Redwood  City,  Calif. 

^ ^ 

Photographers 

Write  for  1942  Catalog  and  price  list, 
genuine  oil  portraits,  pastels  or  rebuilt 
damaged  portraits. 

Convex  glass  and  portrait  frames. 

VICTOR  PORTRAIT  COMPANY 
752  13th  Street,  Oakland,  California 


For  Sale 

Portrait  Studio  in  Marin  County  doing 
high  class  work  and  commanding  good 
prices.  Well  established  business  near 
large  Government  Defense  Project  and 
Army  Air  Field.  $900.00  cash  will  han- 
dle. Balance,  terms. 

Box  1326  The  Focus 


•    •     •    Grippit, 

a  special  adhesive  that 
holds  with  a  sinewy  grip, 
yet  cannot  wrinkle  paper. 
New  larger  tube,  30c. 


STERLING  TANK  OUTFITS 

SAVE  overhead  and  operating  expense. 

That  spells  PROFITS  FOR  YOU. 

Amateur  Finishing  Outfits,  for  Roll  Film  and 

Circuit  Work. 

Large  Daily  Output.        Low  Cost.        Low  Upkeep. 

Made  of  finest  PORCELAIN  Triple-coated  Enamel. 

STERLING  PHOTO  MFG.  CO. 

BEAVER  FALLS,  PA. 


Ask  your 
Dealer  for 
prompt 
shipment 
or  write  us 


2  SIZES 
12,  19 
gallons 


Water- 
jacket 
and  2  Tanks 
with 
circulating 
water  for 
temperature 
regulation. 


COMPLETE 
COMPACT 
DURABLE 

EFFICIENT 

The  best 
by  test. 


T:.-^  --^'- r-- " ' -Ti -I i-i -i^i'Mlr*-* 


H.S.JOHNSON 

Airbrush  Artist 

PHOTOGRAPHER 

Telephone  TEmplebar   1532 

532  Sixteenth  Street 

OAKLAND.  CALIFORNIA 


-J- 


-4- 


Jissip  Qi 

DARK! 

Lives  are  lost  through  conversation. 
Here's  a  tip  for  the  duration 
When  you've  private  information, 

KEEP  IT  DARK! 


[  THE  FOCUS  for  JULY-AUGUST,   1942  ] 


[27 


Spotting  Scopes  for 
General  Use 

Spotting  Telescopes  derive  their  name 
from  the  fact  that  they  are  used  exten- 
sively by  rifle  shooters  for  spotting  shots 
on  the  target  and  reading  wind  condi- 
tions. They  are,  however,  regular  tele- 
scopes in  every  respect,  compact  and 
highly  precise.  Because  riflemen  buy  so 
many  of  them,  their  cost  is  exceedingly 
low  in  comparison  to  the  high  quality. 
The  prices  are  less  than  half  of  those  of 
the  old  long  tube  telescopes,  although 
optically  these  spotting  telescopes  are  as 
good  or  better,  and  mechanically  more 
convenient. 

Consequently,  Spotting  Telescopes 
have  found  wide  use  as  general  observa- 
tion instruments  at  summer  homes, 
mountain  camps,  observation  balconies, 
and  the  like.  They  are  ideal  for  watching 
water-fowl  and  for  other  long-range  bird 
study.  Amateur  astronomers,  and  pro- 
fessionals, too,  buy  many  of  these  tele- 
scopes. For  hunting  in  mountain  coun- 
try, they  become  a  necessity,  once  used. 
Spotting  Telescopes  have  special  pur- 
poses in  our  defense  program,  as  well  as 
being  used  by  industrial  inspectors. 

In  fact,  these  Spotting  Telescopes  will 
answer  practically  any  normal  telescope 
need  if  within  the  limits  of  an  80  m.m. 
objective  or  less. 

The  objective  diameter  determines  the 
image  brilliance  at  any  given  power  and 
the  detail  which  can  be  resolved.  The 
65  m.m.  instrument,  therefore,  is  the 
most  desirable  of  the  three  smaller 
scopes  for  general  observation,  target 
spotting  and  bird  study.  Because  a  high 
power  eyepiece  has  a  short  focal  length, 
it  is  mechanically  impossible  to  equip 


the  65  m.m.  Telescope  with  a  36.5X  eye- 
piece as  on  the  50  m.m.  model. 

The  50  m.m.  Spotting  Telescope  is 
the  one  to  be  chosen  by  the  amateur 
astronomer.  Also,  it  is  the  most  popular 
for  the  other  purposes  mentioned  above 
because  of  its  lower  price.  Its  brilliance 
and  resolving  power  are  proportionately 
lower  than  the  65  m.m.  Telescope  but 
in  all  other  respects  they  are  equal.  The 
smaller  over-all  size  of  the  50  m.m. 
recommends  it  for  some  uses. 

Detailed  list  sent  on  request. 


TAKE  IT  WITH  YOU— 

That's  Your  Gift  of  Necessary  Rubber 

TO  the  Fighting   Men  of  Our  Swiftly 

Growing  War  Machine! 

Fighting  units  move  on  rubber  these 
days.  The  old  "boots,  boots,  boots"  ca- 
dence is  a  thing  of  last  resort.  The  Nazi 
horde  moves  swiftly  and  with  ferocious 
might.  The  Japs  no  less. 

And  our  troops,  too,  must  meet  the 
challenge  with  equal  or  greater  speed. 
And  with  greater  might.  They  need  rub- 
ber for  their  motorized  divisions,  for 
transport  by  land,  for  supply  lines,  for 
mobile  artillery.  They  need  rubber. 

Perhaps  you  can't  take  part  in  the 
actual  fighting,  but  you  can  help  the 
lads  at  the  front.  You  can  carry  small 
packages,  saving  the  tires  on  delivery 
trucks  so  there  will  be  more  rubber  for 
the  grim  business  on  our  battlefront. 

Certainly  it's  not  too  much  to  ask. 
Just  remember,  when  you  make  a  pur- 
chase and  the  package  is  not  too  large — 
TAKE  IT  WITH  YOU! 

(San  Francisco  Shopping  News) 


28  ] 


[  THE  FOCUS  for  JULY-AUGUST,  1942  ] 


-4- 


SCIEIVTIFIC  TRIMMIIVG  BDAHD 

The  Netv  Modern  Board 
Attractively  finished  in  red,  w^hite  and  blue 

Special  Features 

Patented  adjustable  sliding  guide  easily  and  accurately  adjusted  to  any  size.  A 
slight  turn  of  the  red  plastic  knob  either  loosens  or  tightens  this  guide.  Very  handy 
for  those  who  cut  multiple  papers  of  any  one  given  size.  May  be  completely  removed 
if  desired. 

The  board  is  made  of  the  finest  quality  selected  birch.  Brightly  finished  and 
polished  in  navy  blue.  Has  heavy  white  measuring  markers  with  rule  at  both  top 
and  bottom.  This  navy  blue  and  white  contrast  is  easily  read  in  the  dark  room 
under  either  red  or  green  light. 

Has  a  safety  no-drop  knife  which  allows  freedom  of  both  hands  and  prevents 
accidental  injuries.  Has  high  grade  tempered  steel  self  sharpening  blades  which 
can  be  easily  removed  for  additional  sharpening  if  desired.  Has  a  newly  designed 
streamlined  pistol  grip  handle  allowing  easier,  safer  and  more  accurate  cutting. 


8 -inch 


Available  in  the  follotving  sizes: 
$3.50      1 0-inch $4. 50      12  -inch 


$6.00 


Uncle — Please  Remit? 

When  the  Washington  Monument 
was  being  built,  California  passed  a  reso- 
lution to  send  a  block  of  stone,  native 
to  this  State,  for  inclusion  in  this  monu- 
ment. A  William  L.  Smith  mined  a 
block  of  gold  quartz  and  it  was  sent  to 
Washington.  This  block  stands  120  feet 
above  the  ground,  with  the  inscription: 
"California,  Youngest  Sister  of  the 
Union,  Brings  Her  Golden  Tribute  to 
the  Memory  of  Its  Father."  Mr.  Smith 
submitted  his  bill  for  this  block,  totaling 
$934.40,  to  the  State  and  this  amount 
was  paid  for  out  of  the  1850  bond  issue, 
and  since  this  is  still  an  outstanding 
debt,  that  part  of  the  Washington  Monu- 
ment has  not,  as  far  as  California  is 
concerned,  been  paid. 


Black-out  paint  on  glass  windows 
will  absorb  enough  heat  in  time  to  crack 
the  glass. 


Revealing  Photography 

Using  color  film  and  telephoto  lenses, 
Army  aviators  can  take  photographs  at 
an  altitude  of  25,000  feet  that  show 
submarines,  mines,  camouflaged  build- 
ings and  individual  animals.  From  an 
elevation  of  10,000  feet,  another  map- 
ping device  produces  stereoscopic  pic- 
tures that  tell  the  height  of  an  object 
with  an  accuracy  of  eight  feet. — 
Collier's. 

Unborn  Babies  Photographed 

Among  the  latest  coin-operated  de- 
vices is  the  infantograph,  which  takes 
separate  photographs  of  a  young  man 
and  his  sweetheart  and  then,  by  super- 
imposing the  negatives  on  one  of  a 
baby,  produces  a  picture  that  purports 
to  show  how  a  child  would  look  with 
their  combined  features. — Collier's. 


[  THE  FOCUS  for  JULY- AUGUST,   1942  } 


[29 


Bargains  for  the  Phntaqrapher 

(Offered  subject  to  prior  sale) 

Please  mention  the  Bargain  Page  when  ordering 
Description  and  illustration  of  any  article  gladly  sent  on  request 


•¥- 


Pako  Roll  Film  Cutter.    Really  a 
new  machine.  Cuts  film  and  time. 
Bargain  Price $25.00 

No.  2  Korona  Home  Portrait  Stand. 
Bargain  Price $14.75 

5x7  Auto  Focus  Enlarger  with  KA 
projection  lens,  paper  holder  and 
switch. 

Bargain  Price $115.00 

Beattie  Porto  Pan  Lighting  Unit. 

A  portable  unit  for  four  high  intens- 
ity incandescent  or  flood  lamps.    In- 
cludes stand,  screen,  but  no  lamps. 
Bargain  Price $33.50 

Film  Pack  Hangers.  Only  a  few 
left. 

Bargain  Price 75c  each 

Monel  Metal  Hanger  Rods  for 
stoneware  tanks.  Last  chance.  Stand- 
ard sizes. 

Bargain  Price 25c  each 

Dean  Incandescent  Light.  Consists 
of  three  fluorescent  tubes  mounted 
triangular  style,  and  one  incandescent 
lamp  which  may  also  become  a  spot. 

Bargain  Price $49.50 

10"  Late  Model  Studio  Trimmer. 
Like  new. 

Bargain  Price $3.25 

Halldorson  4-Lamp  Studio  Cabinet 
with  two  each  1500-watt  blue  and 
clear  globes.  One  of  the  best  all- 
around  lamps  ever  used. 

Bargain  Price $65.00 

Portable  Fluorescent  8-Tube  Outfit 
in  case,  with  case. 

Bargain  Price $45.00 


Cooper  Hewitt  P  Tube  Stand  and 
Transformer  combined.  Designed  for 
50-inch  tube;  excellent  for  copying 
or  blue  printing.  No  tube  supplied  at 

Bargain  Price $49.50 

11x14  Century  View  Camera  and 
case.  Double  extension  bellows.  In- 
cludes one  plate  holder  and  two  kits 
to  8x10. 

Bargain  Price $45.00 

Century  Studio  Camera  Vignetter. 
Bargain  Price $6.50 

Sun  Ray  Metal  Home  Portrait 
Stand.  Very  useful. 

Bargain  Price $13.50 

7x11  View  Camera  with  double  ex- 
tension, carrying  case,  RR  type  lens 
and  shutter,  six  holders. 

A  Real  Bargain $25.00 

11x14  Crown  Printer.  Well  known 
to  thousands  for  dependable  service. 
Bargain  Price $59.50 

5x7  Auto  Focus  Enlarger.  No  lens, 
but  with  paper  holder  and  foot  switch. 
Bargain  Price $69.50 

Gamma  D  Atomic  Fine  Grain  De- 
veloper, approved  by  Mortensen. 
Quarts  now  at — 

Bargain  Price 30c  each 

"The  Complete  Press  Photog- 
rapher," by  Bell,  with  many  illustra- 
tions of  valuable,  newsy  subjects. 

Bargain  Price $1.25 

4x5  to  3'/4x4  Lantern-size  Wood 
Reducing  Kits. 

Bargain  Price 15c  each 


30  ] 


[  THE  FOCUS  for  JULY- AUGUST,  1942  } 


Bargains  for  the  Phntaqrapher 

(Offered  subject  to  prior  sale) 

Please  mention  the  Bargain  Page  when  ordering 
Description  and  illustration  of  any  article  gladly  sent  on  request 


14x17  Heavy  Print  Frame  with 
glass ;  fine  condition. 

Bargain  Price $5.50 

Mole  Richardson  Professional  Stu- 
dio Lamps  on  6'  roller  stands.  De- 
signed for  use  with  any  mogul  base 
lamp  up  to  1,500  watts.  Reflectors 
measure  121^x20.  Complete  with 
necessary  adjustments. 

Bargain  Price $18.50  each 

Pair  14"  Condensers,  in  book 
mount,  new  condition. 

Bargain  Price $65.00 

Sunray  No.  40  Studio  Lamp,  de- 
signed for  2  No.  4  flood  bulbs,  or  two 
1,000-watt  T  20  lamps.  Has  high,  low 
and  medium  selective  switch,  diffusion 
screen  and  side  wings.  Mounted  stand 
can  be  elevated  to  10  feet. 

Bargain  Price $37.50 

Vakagraph  Border  Printer,  com- 
plete with  masks. 

Bargain  Price $49.50 

No.  3  Ideal  Print  Washer  for  11x14 
and  smaller  prints. 

Bargain  Price $6.50 

Swing  Reflector  like  you  should 
have  in  your  camera  room  with  a 
swing  frame  with  two  individual  re- 
flectors or  screens,  black  on  one  side 
and  white  on  the  other.  Each  screen 
measures  35x40  and  the  frame  is 
made  of  metal  mounted  on  rollers. 
The  price  is  only $12.50 

You  can  get  terms  on  any  bargain 
item  in  this  number  of  The  FOCUS. 
Tell  us  what  you  would  like  to  pay. 


11x14  Steel  Enamel  Trays — sec- 
onds, but  quite  desirable. 

Bargain  Price $2.00  each 

4x5  Grover  View  Camera,  a  single 
track  type  of  modern  camera.  Chrome 
and  aluminum  finish.  Like  new. 

Bargain  Price $55.00 

Folding  Retouching  Stand,  like 
new. 

Bargain  Price $3.50 

Memo  (35  m/m)  Single  Frame 
Printer. 

Bargain  Price $12.50 

Filmaster  Enlarger  for  ly^^'by^ 
negatives  or  smaller.  Has  F  4.5  lens. 
Bargain  Price $37.50 

No,  2  Crown  Tripod — professional 
size.  Very  rigid  and  quite  compact. 
Bargain  Price $9.50 

Sharman  Tripod. 

Bargain  Price $6.50 

lA  Semi-Centennial  Stand.  Seldom 
have  one. 

Bargain  Price $59.00 

Five-Gallon  Stoneware  Storage 
Crock  and  Lid. 

Bargain  Price $3.50 

Two-Gallon  Stoneware  Storage 
Crock  and  Lid. 

Bargain  Price $1.50 

9x17x42  Stoneware  Tanks.  Only 
two,  each  of  29-gallon  size. 

Bargain  Price $18.00  each 

24x42  Wood  Sink,  with  slat  rack 
at  bottom.  Reinforced  by  rods.  Fur- 
nished with  one  quart  of  Probus 
Paint. 

Bargain  Price $8.50 


u 


Se   KODAK   PREPARED   DEVELOPERS 


M 


I ADE  of  the  finest  chemicals,  perfectly  bal- 
anced for  best  results.  Always  ready — just  add 
to  water  and  stir.  Always  fresh  —  packed  in 
sealed  metal  or  glass  containers.  Economical — 
there's  no  spoilage  from  deterioration  of  chem- 
icals in  open  bottles.  Processing  troubles  disap- 
pear when  you  use  Kodak  Prepared  Developers. 


EASTMAN  KODAK  COMPANY,  Rochester,  N.  y 


For  Salon  Print  quality  enlargements,  use 

KODABROMIDE 

Kodabromide  is  a  full-scale  enlarging  paper  having  wide 
exposure  latitude.  It  develops  fast,  with  great  brilliance/ 
and  always  gives  the  same  rich  black  tone.  Thirteen  attrac- 
tive grades  to  choose  from. 

EASTMAN  KODAK  COMPANY,  ROCHESTER,  N.Y. 


9^'- 


't-ucunoiVS 


THE 


FDCUS 

Published  Bi-Monthly  in  the  Interests  of  the 
Photographic  Industry 


Vol.  XVIII 


SEPTEMBER-OCTOBER,  1942 


-^ 


No.  9 


-^ 


BOY  WANTED!    \ 


OCT  1  5    1942 


^ 


'Mr 


Published  by 

HIRSCH  O"  KAYE 

SAN  FRANCISCO 


Defender  Zested  Chemieals 

FOR  DEPENDABLE  RESULTS 


^Vhen  you  know  that  the  film  in  your 
camera  holds  a  great  picture,  you  can 
entrust  it  with  confidence  to  Defender 
Chemical  Preparations  for  develop- 
ment. Purity  and  uniformity  that  are 
determined  by  exacting  laboratory 
analysis  and  control  insure 
dependability. 


DEFENDER  PHOTO  SUPPLY  CO.,  INC.  *  ROCHESTER,  N.Y. 


THE  FOCUS 


Prepared  and  Published 
Bi -Monthly 


In  the  Interest  of  the 
Photographic  Industry 


By  HiRscH  O'  Kaye 

239  Grant  Avenue,  San  Francisco 
The  Largest  Independently  Owned  Complete  Photo  Supply  House  in  the  West 


-^ 

4- 

Vol.  XVIII 

SEPTEMBER-OCTOBER,  1942 

No.  9 

-^ 

^ 

INTRODUCING— 

Clarence  E,  Graves  .  .  . 
Mr.  Graves  is  a  native 
of  Ludington,  Michigan. 
He  is  a  descendant  from 
a  family  of  five  brothers 
of  this  name  who  came 
from  England  many 
generations  ago.  His 
early  life  was  quite  similar  to  that  ex- 
perienced in  an  average  family  of  four 
brothers  and  two  girls  living  on  a  farm. 
Small  for  his  age,  he  did  not  readily 
take  to  farming. 

While  still  uncertain  as  to  what  he 
would  like  to  be  in  later  years,  the  casual 
visit  of  a  traveling  photographer  made 
the  decision  for  him.  This  photog- 
rapher visited  the  school  to  make  pic- 
tures of  the  class.  The  boy  was  much 
fascinated  by  the  photographer  and  re- 
ceived a  real  juvenile  thrill  when  the 
photographer  permitted  him  to  look 
under  the  focusing  cloth  and  see  the 
class  lined  up,  and  standing  on  their 
heads. 

He  first  purchased  a  camera  which 
took  one  2x2  plate  for  65  cents.  At  this 
time  the  family  was  located  in  Coleman, 
Michigan,  where  his  father  operated  a 
cheese  factory.  One  day  his  father  be- 
came quite  ill  and  the  boy  was  called 
on  to  take  over  the  factory  which  he 
did  for  two  years.  During  this  time  he 
continued  high  school  and  his  interest 
in  photography. 

In  1907  his  father's  health  improved 
and  the  family  moved  to  Oregon,  locat- 


ing in  Joseph.  The  same  year  Mr. 
Graves  opened  his  first  studio  which  he 
operated  in  Joseph  for  four  years.  Then 
he  moved  to  Sunnyside,  Washington, 
and  here  sent  for  the  girl  who  four 
years  previously  had  arrived  from  Eng- 
land. Mr.  and  Mrs.  Graves  then  left 
Sunnyside  and  located  in  La  Grande  for 
four  years  and  in  1916  purchased  the 
Clive  Studio  in  Pullman,  Washington. 

Mr.  Graves  tells  us  he  is  a  photog- 
rapher by  choice  but  could  enjoy  mak- 
ing cheese. 

He  declines  to  tell  very  much  about 
himself  but  we  have  reason  to  believe 
that  his  customers  would  say  nice  things 
about  him.  The  family  consists  of  Mr. 
and  Mrs.  Graves  and  a  daughter,  Phylis. 

We  did  learn  that  Mr.  Graves  has 
made  a  series  of  pictures  of  Hell's  Can- 
yon in  Idaho,  described  as  the  deepest 
canyon  in  North  America.  The  Geo- 
graphic Review  has  published  these 
pictures.  Perhaps  this  explains  why  Mr. 
Graves  is  interested  in  photography  in 
natural  colors. 


A  conference  is  a  group  of  men,  who 
individually,  can  do  nothing,  but  as  a 
group  can  meet  and  decide  that  nothing 
can  be  done. 


A  STATISTICIAN  is  a  man  who  draws 
a  mathematically  precise  line  from  an 
unwarranted  assumption  to  a  foregone 
conclusion. 


4  ]  [  THE  FOCUS  jor  SEPTEMBER-OCTOBER,  1942  } 


QompoUinq  fiohihaiiA  . .  . 

Successful  studio  owners  reflect 
their  product's  value  in  the  use  of 
quality  material.  The  finished  por- 
trait, to  be  compelling  must  combine 
with  the  artistry  of  the  photograph 
an  appearance  of  good  breeding. 
And  in  the  complete  ensemble,  the 
mount  used  determines  the  rating  of 
your  product  in  the  public's  esteem. 


THE  GROSS  PHOTO  SUPPLY  CO. 

MANUFACTURERS       /       TOLEDO,  OHIO 

HiRscH  &  Kaye — Distributors  Gross  Mountings 


[  THE  FOCUS  for  SEPTEMBER-OCTOBER,  1942  ] 


[5 


H- 


Questions  and  Answers 
On  Preference  Ratings 


Q.  Should  customers,  who  cannot 
now  extend  preference  ratings,  make 
appUcation  for  a  rating  to  the  War  Pro- 
duction Board? 

A.  No.  We  want  to  obtain  all  the 
ratings  we  can  under  the  present  rulings, 
but  applications  for  individual  ratings 
should  not  be  filed  with  the  War  Pro- 
duction Board. 

Q.  Does  this  mean  you  will  not  sell 
customers  who  cannot  extend  ratings.^ 

A.  No,  We  are  going  to  make  every 
proper  attempt  to  continue  to  supply 
films,  papers,  and  chemicals  without 
ratings,  but  want  to  obtain  all  the  rat- 
ings we  can  under  the  existing  regula- 
tions. 

Q.  Does  this  mean  we  cannot  obtain 
film,  paper,  and  chemicals  unless  we 
can  obtain  a  preference  rating .^^ 

A.  Not  at  the  present  time,  but  pref- 
erence ratings  should  be  furnished  by 
all  customers  who  can  extend  them. 


tomers  have  applied  ratings  in  the  pre- 
scribed manner. 

Q.  Some  customers,  who  have  blan- 
ket "P"  orders,  insist  no  preference  rat- 
ings should  be  applied  to  orders  for 
film  or  paper  as  they  can  be  obtained 
without  a  rating.   Is  this  so? 

A.  Many  raw  materials  used  in  the 
manufacture  of  these  items  require 
preference  ratings  to  obtain.  If  custom- 
ers can  extend  ratings,  they  should  do  so. 

Q.  Do  customers  have  to  apply  for 
the  Preference  Rating  Order  P-100  from 
any  government  agency? 

A.  No.  If  they  are  a  producer  as 
listed  in  the  order,  they  may  apply  the 
A-10  rating  ui^der  the  terms  of  the 
order. 

Q.  Where  can  we  obtain  additional 
information,  if  required? 

A.  From  your  local  War  Production 
Board  office  or  write  to  us. 


Q.  Many  customers  place  telephone 
orders  and  do  not  confirm  them  in  writ- 
ing. May  we  place  verbal  preference 
ratings? 

A.  No.  Preference  ratings  are  useless 
unless  properly  extended.  We  must  have 
confirming   orders   to   which   our   cus- 


Q.  Do  you  require  preference  ratings 
on  X-ray  and  Dental  X-ray  Films? 

A.  If  the  films  are  for  industrial  use, 
yes.  If  for  health  use,  not  at  present  as 
we  now  obtain  materials  for  health 
supplies  under  Health  Supplies  Rating 
Plan. 


.V-. 


6] 


[  THE  FOCUS  for  SEPTEMBER-OCTOBER,  1942  ] 


.^^SSH 


nce/iHA 


<J;-  ,-1'  '1 1 


eicle£. 


"HANDS"  by  W.  J.  Harvey, 
member  of  the  Rothschild  Cam- 
era Clinic  of  Los  Angeles.  This 
unusuaf  photograph  was  taken 
when  Mr.  Harvey's  son  was  one 
month  old  ...  to  show  the  amaz- 
ing contrast  in  hand  sizes. 

Doesn't  the  enlargement  exhibit 
detail  you'd  like  in  your  own 
enlargements.''  Mr.  Harvey  writes, 
"This  picture  was  enlarged 
from  a  portion  of  a  2V4"x3V4" 
negative  with  a  Wollensak  4-in. 
enlarging  Velostigmat  /4.5.  I've 
used  Wollensak  lenses  for  years 
with  excellent  results."  You  can 
improve  your  photography  with 
a  Wollensak. 


WOLLENJAK  OPTICAL  CO.,  RocHEfTEit.N.v 


-H 


[  THE  FOCUS  for  SEPTEMBER-OCTOBER,  1942  ] 


[7. 


Tips  on  Fluorescent  Light 

In  using  Fluorescent  Light  for  the 
first  time  it  must  be  understood  that 
this  hght  has  certain  characteristics  not 
found  in  any  other  type  of  portrait 
illumination. 

In  the  first  place,  the  light  is  pleasant 
and  easy  on  the  eyes  of  the  sitter.  It  is 
cool  and  therefore  ideal  in  warm 
weather,  not  to  say  anything  about  its 
economy.  A  large  Fluorescent  Lamp 
of  8  tubes,  36  inches  long,  consumes 
only  240  watts. 

Many  people  make  their  own  Fluor- 
escent Lamps  only  to  find  out  that  they 
do  not  get  roundness  in  their  pictures. 
This  is  due  to  home  made  reflectors. 
The  secret  of  Fluorescents  for  portraits 
is  in  the  reflector.  An  Alcite  reflector  or 
some  like  material  must  be  used  and  it 
must  fit  the  tube  perfectly. 

Fluorescent  Light  is  soft  and  there- 
fore shadows  are  not  heavy;  so  don't 
use  too  many  reflectors.  In  making  head 
and  shoulder  or  bust  pictures  the  lamp 
should  be  worked  close  to  the  subject. 
The  distance  from  light  to  subject 
should  be  the  diagonal  of  the  light  area. 
There  are  many  ways  the  lights  may  be 
used,  so  experiment  a  little.  On  account 
of  its  covering  power  and  ability  to 
illuminate  shadows,  be  careful  and  do 
not  bring  the  light  too  far  in  front  of 
subject  or  you  will  get  flat  lighting. 

If  you  are  using  two  fluorescents,  do 
not  illuminate  the  shadow  side  as  much 
as  you  would  with  Mazdas. 


Brother,  if  you  want  to  help 
Uncle  Sam  lick  those 
Yapping  mad-dogs,  those 

Would-be  world  conquerors  that 
Attack  from  the 
Rear,  invest  your  extra 

Bucks  temporarily  in  armaijients.  It's 
Only  a  loan,  mind  you.  Uncle  Sam 
Needs  it  now,  but 

Don't  worry — you'll  get  it  back  after  he 
Secures  our  freedom 

AND  STAMPS  out  the  Axis! 


For  Some  Synchronizers  .  .  . 
NO! 

There  are  now  in  use  thousands  of 
synchronizers  designed  for  use  with 
Synchro-Press  lamps  and  people  are  still 
asking  if  it  is  possible  to  adjust  the  tim- 
ing of  these  synchronizers  so  that  SM 
lamps  may  be  used  in  them.  The  an- 
swer is  "No."  Most  synchronizers  de- 
signed for  use  with  20  millisecond  lamps 
may  be  adjusted  to  some 'extent  but  we 
know  of  none  that  can  be  adjusted  so 
that  all  delay  is  eliminated — which  is 
what  is  required  in  order  to  synchro- 
nize SM  lamps  made  by  General  Elec- 
tric Co. 

At  present  there  are  available  no  syn- 
chronizers of  the  professional  type 
which  will  give  satisfactory  results  with 
SM  lamps.  Professional  synchronizers 
are  those  which  trip  the  shutter  by 
means  of  an  electromagnetic  tripper 
mounted  on  the  lens  board  of  the  cam- 
era. Amateur  synchronizers  are  those 
which  operate  through  the  cable  release 
outlet  on  the  camera  shutter. 

Among  synchronizers  designed  for 
amateur  use,  the  following  will  give 
satisfactory  results  with  SM  lamps: 

Kodak  Junior 

Kalart  Compak  Passive  Speed  Flash 

Victor  SM 

Hipco  Synchro-Matic  Flash 

Flash  King— Model  SM 

Among  the  small  inexpensive  cameras 
with  built-in  flash  attachments  which 
work  well  with  SM  lamps  are  the 
Brownie  Reflex  Synchro  Model  and  the 
Agfa  A-8  Cadet  Flash  (formerly  known 
as  the  Agfa  Sure-Flash).  The  Argus  C-3 
(a  more  expensive  camera  than  the  two 
just  mentioned)  will  also  work  well 
with  SM  lamps  so  far  as  synchronization 
is  concerned  at  speeds  up  to  and  includ- 
ing 1/100  second. 

The  following  small  flash  cameras  are 
not  designed  to  operate  with  SM  lamps: 
Agfa  Chief 
Agfa  Pioneer 
620  Flash  Brownie 
Falcon-Abbey  Electricamera. 


[  THE  FOCUS  for  SEPTEMBER-OCTOBER,  1942  ] 


Ceiling  on  Finishing 

Notwithstanding  a  national  press  re- 
lease of  August  14,  in  which  it  was  an- 
nounced there  was  no  ceiling  on  photo 
finishing,  we  now  have  a  bulletin  in 
which  photographic  services  such  as 
film  developing  are  covered  by  ceiling 
prices.  By  writing  to  the  War  Price  and 
Rationing  Board,  located  at  350  Cali- 
fornia Street  in  San  Francisco,  you  may 
obtain  additipnal  information  by  re- 
questing the  bulletins — Maximum  Price 
Regulation  No.  165  and  Revised  Supple- 
mentary Bulletin  No.  11. 

We  quote  from  Section  43,  Maximum 
Price  Regulation  No.  165: 

"Photography  services  as  follows: 
copying,  developing,  enlarging,  expos- 
ing, printing,  or  taking  of  all  still 
camera  films  and  plates;  developing,  ex- 
posing, printing  or  reversing  of  motion 
picture  films;  color  and  monochrome 
printing  from  color  transparencies;  edit- 
ing, splicing,  titling,  or  toning  of  motion 
picture  films;  mounting,  retouching, 
tinting  or  toning  of  films  and  prints; 
vaporating  or  other  preservative  treat- 
ment of  films;  repairs  or  services  to  or 
rentals  of  photographic  equipment,  or 
rentals  of  film  subjects. 


Corks 

In  some  darkrooms,  developer  and 
Hypo  tanks  are  emptied  by  the  removal 
of  a  cork.  It  is  better  that  this  cork  be 
pushed  into  the  hole  from  the  inside  of 
the  tank  rather  than  from  the  wash 
water  side.  This  minimizes  the  danger 
of  premature  leaking  or  emptying  of  the 
tank. 

The  weight  of  the  chemical  solution 
tends  to  push  the  cork  into  the  hole, 
rather  than  push  it  out.  A  cork  so  in- 
serted may  be  removed  easily  by  poking 
it  into  the  tank  with  the  blunt  end  of 
a  pencil. 

Screens 

It  is  generally  known  that  the  manu- 
facture  of   screens   for   motion   picture 


use  and  slide  use  has  been  stopped. 
Fortunately,  our  supply  of  screens  con- 
tains a  greater  quantity  and  assortment 
than  found  elsewhere  for  the  reason 
that  we  feature  more  than  one  line  of 
screen. 

We  particularly  have  in  mind  the 
Raven  screen  which  is  so  well  liked 
that  it  is  usually  preferred  by  most  of 
the  larger  theaters  in  this  country.  Many 
movie  enthusiasts,  including  the  editor, 
use  a  Raven  screen  with  much  satisfac- 
tion. When  you  think  of  screens,  think 
of  HiRscH  &  Kaye  as  your  source  of 
supply. 


The  Front  Page 

We  are  indebted  to  Defender  Photo 
Supply  Co.  for  that  picture  on  the  front 
page.  Pictures  like  this  help  us  forget 
priorities  and  the  war.  It  was  made 
from  a  Velour  Black  print  on  Defender 
film,  by  Stewart  Comfort. 


Rubber  Gloves 

New  supplies  of  rubber  gloves  have 
arrived  and  we  find  these  an  improve- 
ment over  any  previously  stocked.  We 
have  in  mind  No.  75-L  Neoprene  Latex 
RoUprufs.  These  gloves  are  offered  in 
sizes  SYi  and  9  at  regular  price  of  50c 
a  pair.  They  resist  age,  air,  light,  tem- 
perature changes,  oils,  grease,  lubricat- 
ing jellies,  and  germicides.  They  are 
extremely  sensitive  to  touch. 


When  projection  prints  are  being 
made  with  no  margin,  several  strips  of 
Scotch  Tape  fastened  to  the  easel,  sticky 
side  up,  will  hold  the  paper  in  any 
position,  securely  and  absolutely  flat.  It 
beats  the  thumb  tack  method  since  it 
gives  a  clean  print-edge. 

This  world  is  not  a  prison  house,  but 
a  sort  of  kindergarten  in  which  millions 
of  confused  infants  are  trying  to  spell 
God  with  the  wrong  blocks. — E.  A. 
Robinson. 


[  THE  FOCUS  for  SEPTEMBER-OCTOBER,  1942  ]                                     [9 
^ -f. 


GENERAL  ELECTRIC  MAZDA  PHOTO  LAMP 

CHANGES 

PHOTOFLASH  LAMPS 

The  General  Electric  Company  has  increased  the  ratings  on  two  photoflash 
lamps — the  SM  and  Mazda  No.  31.  The  increased  values  have  been  built  into 
these  lamps  for  some  time.  For  this  reason  the  lamps  now  in  stock  carry  the  new 
ratings. 

The  peak  lumens  of  the  SM  photoflash  lamp  have  been  increased  from  700,000 
to  800,000  lumens.  Even  though  there  is  no  total  lumen  seconds  increase  the 
change  permits  a  faster  flash  because  of  a  higher  peak  lumen  value  and  shorter 
flash  duration  (approximately  1/200  second). 

The  Mazda  No.  31  lumen  second  rating  has  been  increased  from  70,000-80,000 
to  80,000-90,000  lumen  seconds.  This  greater  light  output  will  assure  greater  nega- 
tive density  with  the  usual  application  technique. 

PHOTOGRAPHIC  ENLARGER  LAMPS 

Owing  to  wartime  restrictions,  the  white  opal  bulb  used  in  making  photographic 
enlarger  lamps  is  no  longer  available.  In  the  future  the  photographic  enlarger 
lamps  listed  below  will  be  supplied  with  a  white  ceramic  coating  which  is  a 
permanent  finish  having  essentially  the  same  transmission  and  diffusion  character- 
istics as  the  white  opal  glass.  We  are  calling  this  change  to  your  attention  and 
assure  our  customers  that  photographic  enlarger  lamps  with  the  new  finish  are 
substantially  equal  to  the  opal  bulb  both  from  the  standpoint  of  uniformity  of 
illumination  and  printing  speed. 

The  photographic  enlarger  lamp  numbers  included  in  this  change  are: 

211  75-watt  301 300-watt 

212 150-watt  302 500-watt 

213 250-watt  303 500-watt 

50-100-150  Three-Light 


Gem  Camel's  Hair  Brush 

Here's  a  handy,  double-purpose  brush  that  is  selling  in  tremendous  quantities. 
A  fine  camel's  hair  brush  is  attached  to  a  rubber- blower  bulb.  The  blower  roots 
out  all  small  particles,  and  the  brush  whisks  them  away.  May  be  used  for  cleaning 
lenses,  negatives  in  enlargers,  apertures  of  movie  and  "still"  cameras. 

$1.10 


H- 


10] 


[  THE  FOCUS  for  SEPTEMBER-OCTOBER,  1942  ] 


A  Most  Effective  and  Economical  Source 
of  Ultra  Violet  Radiation 

For  illuminating  fluorescent  costumes  and  backgrounds  in  theaters,  at  parties,  on 
the  stage,  the  Wonderlite  Ultra  Violet  Lamp  is  a  perfect  light  source.  The  lamps 
may  be  installed  in  footlights  or  ordinary  reflectors.  The  illumination  is  effective 
for  good  distances  and  produces  brilliant  effects. 

In  the  study  of  minerals,  Wonderlite  Ultra  Violet  is  very  helpful.  It  is  particu- 
larly effective  on  such  minerals  as  Fluorite,  Hyalite,  Wernerite,  Semi-Opal  and 
Willemite. 

For  crime  detection  laboratories,  chemical  compositions,  etc.,  where  it  is  appli- 
cable in  the  study  of  stains,  spots,  etc.,  the  Wonderlite  Ultra  Violet  Lamp  is 
exceptionally  helpful. 

In  working  up  spectacular  displays  with  fluorescent  paints,  this  lamp  is  very 
effective  and  practicable.  It  provides  the  "Black  Light"  required  for  startling 
effects  in  the  dark.  The  low  cost,  high  efficiency  and  long  life  of  this  ultra  violet 
light  source  now  make  possible  rapid  progress  in  this  field,  which  has  long  been 
retarded. 

Most  Ultra  Violet  light  sources  are  expensive,  and  require  expensive  equip- 
ment for  their  use.  The  Wonderlite  U.  V.  Lamp  requires  no  transformers.  Its  rays 
are  harmless  to  the  eyes.  Its  use  entails  no  special  cautions  except  to  protect  in- 
flammable material  from  contacting  it  while  it  is  "on."  Longer  life  and  greater 
efficiency  may  be  obtained  when  good,  well  ventilated  reflectors  are  employed. 

List 
Watts  Voltage       St.  Pack, 

300  105-120  60 

325  105-120  48 

In  stoc\  at  HiRscH  &  Kaye 


Size 

Bulb 

50  hr. 

A21 

200  hr. 

A25 

Base 

Price 

Medium 

$2.00 

Medium 

3.00 

English   Retailers  Receive 
Board  of  Trade  Assistance 

London. — Seeking  to  give  established 
photographic  goods  retailers  the  utmost 
protection,  the  Board  of  Trade  recently 
has  taken  several  important  steps.  Most 
drastic  regulation  is  a  new  order  under 
terms  of  which  no  new  camera  shops 
may  be  set  up  except  under  Board 
license  and  existing  shops  will  not  be 
permitted  to  sell  goods  they  have  not 
sold  in  the  past.  Directly  the  order  im- 
plies that  no  premises  may  be  used  for 
the  sale  of  photo  goods  after  January  1, 
1942,  if  such  goods  had  not  been  sold 
at  the  location  prior  to  October,  1941. 
Exception  is  made  in  the  case  of  a  re- 
tailer whose  store  has  been  bombed  and 


wishes  to  start  in  business  again  in  a 
new  location. 

Marshall  Oil  Colors 
Rainbow  Set 

A  new  set,  similar  to  Marshall  Acad 
emy  set,  but  in  miniature.  Contains  the 
following: 

15—^8  X  Wi  Tubes  of  Colors 

Tube  of  Extender 

Vial  of  Marlene 

Vial  of  P.M.S. 

Skewers 

Cotton 

Direction  Sheet 

Price  per  set,  $2.00 
HiRscH  &  Kaye  have  it 

No  old  tubes  necessary  to  buy  it. 


[  THE  FOCUS  for  SEPTEMBER-OCTOBER,  1942  }                                     [11 
-¥ ^ ■ 4- 


TODAY  S  ADVERTISING  ASSURES 
TOMORROW  S  JOBS 

By  EMIL  BRISACHER 

It  is  to  the  public's  interest  that  business  continue  advertising  now — else  it  find 
itself  without  a  demand  for  its  products  in  the  post-war  days — and  that  would 
produce  widespread  unemployment.  Today's  advertising  is  job  insurance  for 
millions  of  tomorrow's  workers! 

Fortunately,  business  believes  in  the  future  of  America  and  that  there  will  be 
opportunity  ahead  for  itself  and  its  employees.  That  is  why  so  many  companies 
are  continuing  their  advertising  today,  even  though  in  many  instances,  they  have 
little  to  sell  to  present-day  purchasers. 

Business  lets  its  hair  down  to  me — both  big  business  and  little  business — 
because  when  it  talks  with  me  it  doesn't  talk  for  publication,  but  to  share  its 
problems  and  aspirations. 

My  respect  for  business  has  grown  and  grown  since  our  entry  into  the  war 
because  its  attitude  is  "come  what  may,  we  are  all-out  to  win  this  war,  even  if  it 
costs  us  our  last  penny."  I  have  yet  to  see  business  wince  when  priorities  wipe 
out  for  the  duration  the  achievements  of  a  lifetime.  I  have  watched  business  toil 
twelve  to  eighteen  hours  a  day — Sundays  and  holidays,  too — not  for  profits,  but 
to  help  create  added  impetus  for  the  war  effort  or  to  maintain  pay  roll.  I  have 
seen  the  test  tubes  of  business  surpass  the  magic  of  Aladdin's  lamp  with  adequate 
substitutes  for  prohibited  or  lost  ingredients — and  I  am  told  that  "you  ain't  seen 
nothing  yet!" 

I  am  describing  the  business  that  the  public  seldom  sees  or  reads  about.  Those 
men  who  head  corporations  never  make  the  front  page  even  though  they  give  their 
all  in  order  that  employment  may  be  assured — now  and  in  the  future.  Unfortu- 
nately, only  the  tiny  minority  that  pursues  the  unholy  dollar  illegitimately,  is  talked 
about.  How  can  the  public  know  that  these  no  more  typify  business  than  does  any 
criminal  typify  the  American  citizen! 

Out  of  today's  maelstrom  will  come  a  renaissance — a  rebirth  of  men's  desires — 
a  fulfillment  of  the  dreams  of  the  masses. 

Homes  that  will  make  life  worth  living — automobiles  of  undreamed  of  design 
and  practicability — new  foods  that  will  make  us  healthier — all  cheaper,  better 
made — within  everyone's  income  to  own  and  enjoy. 

The  next  time  you  hear  men  talk  of  future  ghost  towns  and  idle  factories, 
remind  them  that  today  we  are  all-out  to  win  the  war — and  as  for  the  future — 
tip  them  off  to  what  business  is  doing — that  it  will  be  all-out  for  us  then,  as  now! 
We  are  all  going  to  be  richer  then — not  with  dollars  in  the  bank,  but  with  a 
fuller  life. 

A  solution  for  treating  glossy  prints  A  small  towel  fastened  by  thumb 

in  preparation  for  retouching  or  spot-      tacks  to  the  top  of  the  easel  on  which 

°'  you    do    your    oil-coloring,    is    quickly 

Distilled  water  500  cc.        i  i  ^i  •   .       u 

T^        .,,              /          1       i\        in  draped   over  the   prmt   when   you   are 

hgg  Albumen  (powdered) 10  grams  ^ 

Ammonia  Hydroxide     ....  _ 25  cc.      ^^^^^^  ^^^V  ^^^"^  ^^^  )^b-    ^mce  dust 

Do  not  heat  the  solution  while  com-      has  an  affinity  for  wet  paint,  this  little 

pounding.  hint  will  prove  useful. 


12] 


[  THE  FOCUS  for  SEPTEMBER-OCTOBER,  1942  } 


<J    PLUS    O 
SERVICES 


>(2>ie  ifou  H^lnc^  ikem.^ 


Mallinckrodt  research  and  manufacturing  experience  have 
always  been  directed  toward  supplying  you  with  the  best 
chemicals  available  for  your  use.  We  also  feel  that  it  is  a  part 
.of  our  job  to  help  you  make  the  best  possible  use  of  those 
chemicals.  Among  such  plus  services  are  the  following  — • 

i"  ^^The  Chemistry  of  Photography'^ — a  working  manual 
for  darkroom  use,  revised  for  the  third  time  and  brought 
up  to  date  — 100  pages  of  condensed  information  in  easy 
reference  tables,  toning,  intensification,  reduction,  common 
chemical  troubles,  how  to  detect  and  avoid  them  —  worth 
several  times  its  cost  —  50c  postpaid,  anywhere. 

^H  Mallinckrodt  Photo  Bulletin — a  free  publication 
mailed  six  times  a  year,  each  issue  including  outstanding 
specimen  of  some  unusual  work,  done  by  a  leader  in  the 
field.  These  bulletins  suggest  little- worked  or  overlooked 
fields,  or  new  fields  in  photography,  with  details  of  produc- 
tion. If  not  on  our  mailing  list,  a  postal  card  request  with 
your  name  and  address  will  be  sufficient. 

WB  Product  Data  Units  —  contain  detailed  information 
on  the  nature,  use  and  care  of  most  of  the  common  chem- 
icals used  by  the  photographer.  If  you  are  having  difficulty 
with  any  certain  chemical,  it  is  likely  that  we  have  one  or 
more  Data  Units  that  will  give  you  detailed  and  helpful 
information.  A  postal  card  request  will  be  sufficient. 

MALLINCKRODT  CHEMICAL  WORKS 


/^^^^^^ 


rtNE  CHEMICALS 


>^^rT<<77T^??g^ 


^~THB  2 


MALLINCKRODT   STREET 
SAINT    LOUIS,    MISSOURI 

74  GOLD  STREET 
NEW  YORK.  N.  Y. 


CHICAGO 


PHILADELPHIA 


LOS  ANGELES 


MONTREAL 


[  THE  FOCUS  jor  SEPTEMBER-OCTOBER,  1942  ] 


[13 


Puffs  From  The  Old  Briar 


On  cool  September  evenings 

When  the  stars  were  in  the  sky, 
We  rambled  through  the  neighborhood- 

My  shaggy  dog  and  I. 
He  was  Scotty,  heart  and  sinew, 

And  I  let  him  run  at  will, 
When  we  reached  the  open  landscape 

Where  the  long  path  takes  the  hill. 

As  we  sauntered  on  together 

In  a  chummy  sort  of  way, 
I  would  call  him  "rogue"  and  "rascal" 

If  he  had  a  mind  to  stray; 
But  he  blithely  ran  before  me. 

And  in  answer  wagged  his  tail. 
As  the  chill  moon  nodded  westward 

O'er  the  old  familiar  trail. 


Swift  he  came  to  every  summons, 

Eager,  breathless,  he  would  stand 
If  I  scolded,  and  as  quickly 

Stopped  to  pat  him  with  my  hand. 
And  quite  conscious  of  the  gesture, 

He  would  wag  his  tail  and  run, 
'Til  I  whistled  him  beside  me 

When  our  little  walk  was  done. 

Ah,  I  loved  him  all  too  dearly 

Which  the  old  rogue  seemed  to  know, 
And  if  dogs  have  souls  he  had  one. 

And  his  soul  was  white  as  snow; 
And  his  jaunty  air  of  breeding. 

And  his  pluck  revealed  to  me 
I  was  master  of  a  fellow 

Who  could  boast  a  pedigree. 


We  had  happy  times  together 

In  the  cool  dark  autumn  night. 
As  we  gypsied  through  the  suburbs. 

Leafy  bough  and  patch  of  light. 
And  I  wanted  none  to  speak  to. 

And  I  wanted  none  to  hear — 
just  a  bark  to  break  the  silence 

When  I  knew  he  lingered  near. 


Now  in  loneliness  I  wander 

On  the  old  familiar  trail, 
When  the  autumn  stars  are  shining, 

And  the  autumn  moon  is  pale. 
And  I  whistle  in  the  silence 

And  expectantly  I  stand, 
/      As  a  dear  old  shaggy  phantom 

Comes  to  lick  my  drooping  hand. 


C.  W.  DORFLINGER 


H] 


[  THE  FOCUS  for  SEPTEMBER-OCTOBER,  1942  ] 


General   Preference  Order 
M-154 

First  Step  Taken  to  Control  Distribu- 
tion of  Film  in  Photographic  Industry 

Washington,  D.  C. — The  growing 
importance  of  plastics  in  the  war  effort 
was  reflected  by  the  action  of  the  Direc- 
tor of  Industry  Operations  of  the  War 
Production  Board  in  taking  control  of 
the  distribution  of  thermoplastics  which 
include  cellulose  acetate  and  cellulose 
nitrate  used  in  film  production. 

Thermoplastics  are  in  great  demand 
for  war  production,  being  used  exten- 
sively in  the  manufacture  of  plane  and 
tank  parts,  gas  masks,  radios,  fire  con- 
trol instruments,  helmets  for  parachute 
troops,  goggles,  ship  instruments  and  a 
variety  of  other  products. 

The  order,  M-154,  issued  by  the  WPB, 
sets  up  a  "ladder  of  uses"  to  govern  the 
distribution  of  all  types  of  thermoplas- 
tics to  all  users. 

Civilian  uses  are  divided  into  four 
classes. 

Classifications 

War  orders  will  be  filled  first,  and 
without  restrictions;  then  Class  I  orders 
to  the  extent  available.  After  Class  I 
orders  are  filled  the  remaining  available 
supply  is  to  be  used  to  fill  Class  II  orders 
up  to  50  per  cent.  Any  residual  supply 
over  50  per  cent  is  to  be  divided  equally 
between  unfilled  Class  II  orders  and 
Class  III  orders. 

Until  September  1,  Class  IV  will  be 
considered  a  part  of  Class  III.  After 
that  date  the  use  of  thermoplastics  in 
the  manufacture  of  articles  in  Class  IV 
will  be  prohibited. 

Class  I  includes  professional  motion 
picture  equipment  and  film,  professional 
photographic  equipment  and  supplies, 
including  portrait,  commercial,  and 
graphic  arts,  cut  films,  microfilm  ma- 
chines (as  part  of  business  machines), 
and  photographic  microfilms. 


Class  II  comprises  such  uses  as  have 
been  considered  essential  for  the  con- 
venience and  welfare  of  the  civilian  pop- 
ulation, such  as  commercial  equipment, 
household  appliance,  and  essential  per- 
sonal items.  No  photographic  items  are 
listed  in  this  class. 

In  Class  III  photographic  items  in- 
clude amateur  equipment  and  supplies, 
roll  films,  film  packs,  and  8  and  16  mm. 
reversal  films. 

Class  IV  includes  items  which  are  pri- 
marily novelty  or  ornamental,  or  defi- 
nitely nonessential,  and  no  mention  has 
been  made  of  any  photographic  goods 
in  this  class. 


Export  Control  on  All 

Photographic  Film 

Tightened 

Washington,  D.  C. — The  Office  of 
Exports  has  notified  Collectors  of  Cus- 
toms that,  effective  immediately,  all 
general  licenses  authorizing  the  expor- 
tation of  unexposed  or  raw  photographic 
film  and  dry  plates  to  destinations  other 
than  Canada  (G-1)  and  Newfoundland 
(G-47)  are  revoked.  These  revocations 
and  the  following  provisions  relative  to 
the  exportation  of  photographic  film  do 
not,  however,  apply  to  shipments  if  on 
dock,  on  lighter,  or  laden  aboard  the 
exporting  carrier,  or  shipments  in  transit 
to  the  port  of  exit  pursuant  to  orders  for 
actual  export. 

ProPel-RePel  Lens  Brush 

It's  a  beauty — in  appearance  as  well 
as  performance.  Extra  long  and  extra 
soft  camel's  hair,  set  in  an  attractive, 
rustproof  metal  case.  Handy  propel- 
repel  type — a  twist  of  the  wrist  and  the 
brush  is  in  or  out.  May  be  used  on  even 
the  most  delicate  of  lenses — and  it  won't 
scratch.  Small  size,  convenient  to  carry. 

Price,  $1.00 


-^ 


[  THE  FOCUS  for  SEPTEMBER-OCTOBER,  1942  } 


[15. 


We  Promise  Our  Best,  But — 

This  is  our  last  opportunity  frankly 
to  comment  on  conditions  that  will 
prevail  during  your  Christmas  season. 
It  will  he  well  for  you  to  read  this  article 
and  try  to  see  the  situation  we  present, 
for  we  have  good  and  many  reasons  to 
believe  that  the  full  impact  of  the  war 
upon  the  metropolitan  areas  like  San 
Francisco,  Los  Angeles  and  Portland, 
are  not  yet  fully  realized  by  people  in 
inland  communities. 

A  chart  of  orders  and  transactions  of 
a  normal  year,  shows  a  striking  upturn 
in  October  and  November.  This  year, 
a  similar  upturn  is  expected  in  the  in- 
crease in  number  of  orders  handled,  but 
a  chart  of  facilities  for  handling  this 
rush,  would  show  an  equally  striking 
drop.  In  addition,  the  nearby  local  ship- 
yards have  lured  away  a  greater  number 
of  our  people.  It  is  just  about  impossible 
to  obtain  replacement  of  these  people, 
with  help  of  any  kind,  and  to  find  people 
with  experience  is  expecting  a  miracle. 
In  some  departments,  help  is  100  per 
cent  new  and  in  every  department  we 
have  more  or  less  new  and  inexperienced 
people. 

If  this  were  all,  we  could  still  give 
you  good  service,  but  it's  only  the  be- 
ginning. Transportation  of  outgoing 
shipments  is  restricted  to  one  pickup  a 
day.  Parcel  post  shipments  move  more 
slowly  than  ever,  and  shortages  of  mer- 
chandise is  a  complete  story  for  another 
book. 

What  we're  trying  to  tell  you  is  that 
you  cannot  let  your  stock  of  films, 
papers,  chemicals  and  mounts  run  low 
and  expect  us  to  make  good  with  ship- 
ments of  preferred  nature.  The  personal 
responsibility  of  each  photographer  is 
definite,  and  the  man  who  will  enjoy 
the  best  service  this  season,  is  the  man 
who  orders   sooner,   rather  than   later. 


This  war  is  making  reaUsts  of  most  of 
us,  and  much  as  you  may  wish  to  have 
transactions  handled  as  you  think  they 
should  be,  the  fact  remains  that  we  must 
work  with  what  personnel,  stock,  ship- 
ping facilities  and  prevailing  conditions 
will  permit. 


Plodd 


ers 


The  late  Justice  Cardozo  once  said 
that  he  was  an  example  of  "plodding 
mediocrity."  He  said  that  he  was  an 
ordinary  person  and  that  such  progress 
as  he  had  made  was  the  consequence  of 
being  on  the  job  every  day. 

This  accounts  for  nearly  all  success. 
The  best  jobs  and  the  largest  fortunes 
are  in  the  possession  of  ordinary  people. 
Nearly  anyone  who  will  knuckle  down 
to  hard  work  in  one  place  can  make  a 
fair  success  of  his  life. 

The  saddest  failures  are  found  in  the 
ranks  of  men  of  more  than  ordinary 
ability  who  shift  jobs  so  often  between 
the  ages  of  twenty-five  and  forty  that 
they  have  no  firm  hold  on  any  job  or 
any  business.  By  the  time  they  are  ready 
to  settle  down  they  find  that  they  can't 
dislodge  the  pluggers  and  the  stickers. 
They  have  to  take  marginal  positions 
that  exist  only  in  time  of  general  pros- 
perity. Necessarily  they  are  the  last  to 
be  hired  and  the  first  to  be  laid  off. 

Too  often  young  men  are  impatient. 
They  get  discouraged  because  they  don't 
double  their  pay  in  a  year.  They  should 
take  a  longer  view  of  their  careers. 


A  Consultant  is  a  man  who  knows 
less  about  your  business  than  you  do, 
and  gets  paid  more  for  telling  you  how 
to  run  it  than  you  could  possibly  make 
out  of  it,  even  if  you  ran  it  right  instead 
of  the  way  he  told  you  to. 


16] 


[  THE  FOCUS  for  SEPTEMBER-OCTOBER,  1942  ] 


''Sussman  Mounts  Are  Paramnunt" 


er 

Pure   White    Rag   Stock— Deckled    Edge— 
Slip-in  Style 

Customers  occasionally  want  a  black  and  white, 
or  blue  black  print  of  their  portrait,  and  to 
supply  this  requirennent  the  Astoria  is  offered. 
Its  faint  tint  border  and  plate  sink  around  open- 
ing becomingly  frame  the  picture. 


Print  Size 

3     X  4 


Outside  Size   Price  per  100 


Group 


5     X   7 
5I/2X  8 

7  xlOS/g 
8I/4X   71/4 

8  X II  3/^ 
91/8X  81/8 
91/4x121/2 


Group 
6I/2X   8/2 

8I/2X   6/2  <^roup  I  II/4X   93/4 
8      xlO  103/4x14 

10  X   8  Group       13      xiiyg 

11  xl4  14     XI8I/2 
14     xll  Group       17     xl5'/2 

Boxed  in   lOO's,  3x4,  3x5,  4x6 
Boxed  in  50's — All  Other  Sizes 


$  6.75 
7.75 
I  1.00 
12.00 
12.25 
12.50 
15.50 
15.75 
17.50 
18.00 
34.00 
34.00 


il  lUldvaie   C^adet 

Gray  and  Neutral — Black  and  Silver — Black  and  Gold — 
Coated  Stock — Crushed  Edge  Underlay — Slip-in  Style 

Attractiveness  sells  more  pictures.  The  MIDVALE  EASEL 
enhances  the  portrait  but  does  not  detract  any  attention 
from  the  portrait.  Made  in  a  complete  range  of  sizes. 
Exceptionally  reasonable  at  today's  prices. 


Print  Size 

Outside  Size 

Price  per  100 

3     X  5 

43/4X   65/3 

$    7.00 

4     X  6 

Sygx   85/8 

9.00 

5     X   7 

63/4X   91/2 

11.00 

7x5  Group 

87/8X   75/3 

12.50 

6'/2X   8/2 

9     xl2 

17.00 

8'/2X   6/2  Group 

1  1  l/sx  93/4 

17.00 

8      xlO 

10     XI31/2 

19.00 

10     X   8  Group 

121/2XII 

19.00 

Boxed  in   lOO's,  3x5  c 

and  4x6 — Boxed 

in  50's, 

5x7 

and  7x5 

Boxed  in 

25's,  6I/2X8I/2  ar 

d  larger 

Sannple 

on  receipt  of  List  Price 

Manufactured  by  A.  SUSSMAN  &  CO.,  Philadelphia 

HIRSCH  &  KAYE 

Distribufors 


-^ 


[  THE  FOCUS  for  SEPTEMBER-OCTOBER,  1942  ] 


[  i: 


'Sussman  Mounts  Are  Paramount" 

Creation  Coated  Duplex  Cover  and   Insert  Stock — Serrated   Edge   Underlay — Slip-In  Style — 

Gray  and  Neutral  Shades 

Strikingly  modern  in  stock  and  design,  most  attractively  framing  photographs,  aptly  describe  the 
Kelvin  easel.  In  oversized  dimensions  throughout  all  the  sizes  in  which  it  is  made,  it  is  a  style  which 
once   seen,   will   demand    instant  attention,   and    produce    customer   demand   for   additional    pictures. 


Kelsey  is  the  Kelvin  Style  In  2-pIece  Gray  only 

Price 
Print  Size  Outside  Size  per  100 

3x   4  43/4X  63/4  $   7.25 


3x  5 
4x  6 
5x   7 
8x10 
lOx   8 

53/;x  75/8 

6'/8X  9 
7/8x101/8 

10     XI3/2 

121/2x11 

KELSEY 

9.00 
10.75 
12.25 
20.50 
21.00 

Print  size 

Outside  Size 

Price 
per  100 

3-x  4 
3x   5 
4x  6 
5x   7 

43/4X    63/4 
53/8X    75/8 
6'/8x  9 
7'/8xlO'/8 

$   5.50 
6.75 
8.50 
9.50 

Boxed  In 

lOO's  in  3x4 

size — Boxed 

in  50 

s,  3x5, 

4x6  and  5x7 

Boxed 

in  25's,  8x10 

and 

10x8 

Sannple 

on  receipt  of  List  Price 

^jyatcon    ^jrotcii 


er 

Crash   Patterned  White   Rag  Stock — Slip-Jn  Style — Deckled  Cover  and   Insert 


This  folder  gives  an 

Impression  of  greater  worth 

than    the     modest 

prices    would     inc 

icate.     A 

pleasing    shaded    ti 

nt    In    a    double 

slate    sink 

on    the    Insert    around    the    opening. 

lends    an 

artistic   appearance 

to  your  portraits 

Price 

Size 

Outside  Size 

per  100 

3      X   4 

5      X   7 

$  6.75 

3     X   5 

5I/2X   8 

7.75 

4     X   6 

7     xiOVs 

10.50 

5     X   7 

8     xl|3/4 

11.75 

7x5   Group 

9'/8x   8'/8 

12.25 

6'/2X    8I/2 

91/4x121/2 

14.50 

8     xlO 

103/4x14 

17.00 

10      X    8    Group 

13   xiiy8 

17.00 

Boxed   in    IOC 

's,  3x4,  3x5,  4x6, 

5x7 

Boxed  in  50's — All  larger  sizes 
Samples  on  receipt  of  List  Price 


Manufactured  by  A.  SUSSMAN  &  CO..  Phi'adelphia 

HIRSCH  &  KAYE 

Distributors 


-H 


18] 


[  THE  FOCUS  for  SEPTEMBER-OCTOBER,  1942  ] 


Attractive  New  Greeting  Card  Designs 

You  Can  Get  Volume  Greeting  Card  Business  with  Eastman's 

1942  Production  Outfits 


The  Christmas  greeting  card  is  an 
American  institution,  and  personal 
photographic  greeting  cards  are  being 
made  in  increasing  numbers  every  year. 
Eastman's  November  advertising  in 
national  magazines  suggests  both  indoor 
and  outdoor  snapshots  for  truly  personal 
Christmas  Photo  Greeting  Cards. 

This  can  be  big  business  for  you  if 
you  promote  it  energetically. 

Successful  Sales  Plans 

It  isn't  locality  that  determines  sales. 
It's  merely  a  matter  of  promotion  and 
sales  effort.  Several  years  of  experience 
have  determined  that  you  have  to  show 
samples  from  the  customer's  own  nega- 
tives to  ma\e  sales.  One  finisher  has 
found  the  following  plan  very  successful. 
He  pushes  enlargement  sales  through 
the  summer  and  fall;  from  every  nega- 
tive left  for  an  enlargement,  he  makes 
a  sample  greeting  card,  files  it  away  with 
the  customer's  address,  and  mails  it 
with  a  sales  letter  on  October  15.  The 
letter  states  that  the  greeting  card  was 
made  when  the  customer  left  the  nega- 
tive for  an  enlargement,  and  suggests 
that,  since  the  picture  is  probably  a 
favorite  one,  it  would  be  an  excellent 
subject  to  use  as  a  greeting  card.  The 
letter  further  points  out  that  there  is  a 
wide  choice  of  designs  and  greetings 
from  which  to  choose  and  gives  prices 
for  10,  25,  50,  and  100  or  more  cards. 


Production  Outfits 

Three  Kodak  Greeting  Card  Produc- 
tion Outfits  for  1942  offer  a  wide  variety 
of  design  and  greeting  styles. 

The  No.  7  Kodak  Greeting  Card 
Production  Outfit  is  the  same  as  offered 
last  year  with  the  exception  of  one  de- 
sign which  included  the  year  date.  This 
season  the  date  has  been  omitted.  The 
outfit  includes  two  pressboard  masks 
with  paper  guide  strips  and  openings 
for  customers'  horizontal  or  vertical  620 
negatives  and  one  of  the  six  design 
negatives  provided,  three  of  which  are 
for  horizontal  and  three  for  vertical 
cards.  The  new  plastic  Kodak  Emboss- 
ing Guide  is  also  supplied. 

The  No.  8  Kodak  Greeting  Card  Pro- 
duction Outfit  differs  from  the  No.  7  in 
that  the  greeting  negative  and  mask 
are  one,  the  opening  for  the  customer's 
negative  being  died  out,  and  a  paper 
guide  being  attached  to  the  negative 
mask  to  simplify  procedure.  The  outfit 
contains  twelve  of  these  combination 
masks  and  greeting  designs.  Two  ver- 
tical and  two  horizontal  masks  accom- 
modate 616  negatives,  and  four  vertical 
and  four  horizontal  masks  accommodate 
620  negatives.  These  masks  can  be  used 
on  the  Kodak  Automatic  Printer.  The 
Kodak  Embossing  Guide  is  also  sup- 
plied. Several  of  the  cards  made  with  this 
outfit  will  take  the  Metal  Foil  Gummed 
Seals  if  it  is  desired  to  add  a  bit  of  color. 


^- 


[  THE  FOCUS  for  SEPTEMBER-OCTOBER,  1942  ] 


[19 


The  No.  9  Kodak  Greeting  Card  Pro- 
duction Outfit  may  be  used  by  the  photo 
finisher  though  it  is  primarily  intended 
as  a  camera  shop  item.  It  is  put  up  in  a 
Christmas  package  for  sale  to  amateurs. 
It  consists  of  four  negative  masks  with 
greetings  and  attached  paper  guide.  The 
negative  mask  is  not  died  out,  but  the 
space  for  the  negative  to  print  through 
is  transparent. 

Christmas  Greeting   Folders 

These  folders  are  popular  with  people 
who  like  to  slip  a  variety  of  snapshots 
into  mounts  that  make  a  simple  form 
of  greeting.  They  are  French-fold  fold- 
ers with  an  embossed  design  on  the  front 
and  the  word  "Greetings."  A  combined 
Christmas  and  New  Year's  Greeting  is 
printed  on  the  center  fold.  The  front 
fold  has  an  opening  died  out,  back  of 
which  a  snapshot  is  placed.  Christmas 
Greeting  Folders  are  made  in  three 
styles  with  a  vertical  and  a  horizontal 
folder  in  each.  The  620V  (vertical)  and 
the  620H  (horizontal)  are  for  2!4  by 
3!4-inch  prints.  The  616V  and  616H 
are  for  2/2  by  4^4 -inch  prints.  The  Min. 
V  and  Min.  H  have  a  2/2  by  3Vi-inch 
opening  which  accommodates  standard 
miniature  enlargements  from  35  mm.. 
Bantam  and  similar  small  negatives. 

The  price  of  the  Christmas  Greeting 
Folders,  any  size,  with  matching  en- 
velopes, is  $1.25  per  box  of  25  of  one 
size  and  proportion. 

Greeting  Card  Envelopes  are  supplied 
lined  or  unlined.  Specify  white  or  old 
ivory. 

Unlined  per  1,000 $4.50 

Unlined  per      500.. 2.65 

Unlined  per      100 90 


Lined  per  1,000 $7.50 

Lined  per      500 4.15 

Lined  per      100... L30 

The  No.  7  Greeting  Card  Outfit  pro- 
duces three  designs  for  both  horizontal 
and  vertical  negatives. 

Price,  $2.15 

Wide    variety    of   cards    made    with 

No.  8  Kodak  Greeting  Card  Production 

Outfit. 

Price,  $4.25 

The  No.  9  Outfit  has  two  new  and 
attractive  designs  each  for  vertical  and 
horizontal  negatives. 

Price,  $1.60 

Metal  Foil  Gummed  Seals 

Some  of  the  cards  in  the  No.  8  Pro- 
duction Outfit  are  designed  so  that  a 
gummed  metal  foil  seal  may  be  placed 
over  the  ornament  on  the  card.  Six 
styles  of  the  seals  are  supplied:  Red- 
gold  candlestick.  Blue-silver  bell.  Red- 
gold  M,  Blue-silver  B,  Green-gold  tree, 
Red-silver  Santa  Claus.  Packages  of  100 
of  one  style  list  30  cents  each. 

Azo  Paper  for  Cards 

Size  4!4  by  5/2  double  weight,  E,  G, 

or  P,  straight  or  deckle  edge. 

List 

Pkg.  2  dozen $  .48 

Ciross - 2.13 

500  sheets 6.70 

Kodabromide  Paper  for  enlarging 
35-mm.and  Bantam  negatives  for  Greet- 
ing Cards,  straight  edge  only. 

List 

Pkg.  2  dozen $  .69 

Gross - 2.97 

'500  sheets 9.28 


20  ]  [  THE  FOCUS  for  SEPTEMBER-OCTOBER,  1942  ] 

New  Chemical  Preparations  Now  Available 

BENZOTRIAZOLE — To  be  added  to  developers  to  inhibit  fog  and  assure  clean 
highlights.  Used  in  SD  12,  SD  12A,  and  DK  60B  developers.  Each  quart  of 
SD  12  requires  3|4  oz.  of  a  0.2  per  cent  solution.. 

8-oz.  bottle — 0.2  per  cent  solution $0.30 

117  grains,  to  make  1  gallon  0.2  per  cent  solution 2.25 

DESENSITIZER — Treat  film  3  minutes  in  the  dark  in  Kodak  Desensitizer.  Then 
watch  development  progress  in  plenty  of  light.  Save  the  overs  and  unders. 
No  fog — no  stain — no  added  development  time.  Bottle  concentrated  solution 
to  make  1  gallon,  75c. 

DEVELOPER  AND  FIXER  FOR  OPHTHALMOGRAPH— For  developing 
and  fixing  Super  XX  film  in  one  operation.  Can  to  prepare  8  oz.,  40c. 

FARMER'S  REDUCER — Simplest  reducer  known  in  handy  tubes.  Reduction  can 
be  followed  visually  and  stopped  quickly  at  any  time.  Carton  of  5  tubes,  75c. 

FERROTYPE  PLATE  POLISH— The  first  scientific  ferrotype  polish  offered  in 
coUodial  form  for  preventing  prints  from  sticking  and  increasing  luster. 
8  oz.  bottle,  50c. 

FIXER  AND  HARDENER  (Single  Powder)— A  combined  Fixer  and  Hardener 
in  one  powder;  no  separate  hardener  to  add;  makes  eight  ounces  or  a  gallon 
in  a  moment.  The  only  single  powder  hardener  and  fixer  on  the  market. 
Quarts,  20c;  gallons,  60c.  Equivalent  to  F-1  fixer. 

FIXER  RAPID — A  long-life,  speedy  fixer  in  concentrated  solution.  Six  times 
faster  than  the  standard  F-5  Films  and  Papers.  Quart  bottle,  $1.00;  gallon,  $3.50. 

DEVELOPING  OUTFIT  FOR  DIRECT  POSITIVE  FILM— A  reversal  outfit 
for  producing  positive  2x2  slides.  Outfit,  $3.00. 

SELENIUM  TONER — A  single  solution,  one  operation  toner  for  producing  cold 
brown  tones  on  contact  or  enlarging  papers.   8-oz.  bottle  concentrated,  $1.00. 

TROPICAL  DEVELOPMENT  WITH  SODIUM  SULFATE— 1  pound,  18c. 
Develop  films  at  any  temperature  between  70  and  95°  F.,  using  your  favorite 
developers.   Full  specific  directions  on  label  of  each  sulfate  bottle. 

WATER  SPOT  PREVENTIVE— Eliminates  further  need  for  chamois  or  sponge. 
Prevents  air  bells.  Sizing  fluid  for  dye  dodging  or  applying  Velox  water  colors. 

BLUE  TQNER — A  single  solution,  one  operation  blue  toner  for  contact  and  en- 
larging papers.  Tones  permanent.  No  stained  highlights.  Packed  in  tubes 
at  75c  per  quart. 

FERRIC  AMMONIUM  CITRATE— For  use  in  Kodak  Formula  for  producing 
prints  on  cloth,  wood,  etc.    1-oz.  bottle,  23c. 

KODAK  ACID  RINSE  BATH  WITH  INDICATOR— A  dry  powder,  which, 
when  in  solution,  turns  purple  when  the  rinse  bath  is  exhausted.  Bottle 
sufficient  to  make  one  gallon,  40c. 

Order  from  Hirsch  &  Kaye 


-^ 


[  THE  FOCUS  for  SEPTEMBER-OCTOBER,  1942  ] 


[21 


H- 


Achieving  Today  What 

Yesterday  Seemed 

Impossible 

Readers  of  the  Focus  will  be  inter- 
ested to  know  that  the  much  coveted 
Army  and  Navy  "E"  pennant  has  been 
awarded  to  the  Eastman  Kodak  Com- 
pany in  recognition  of  splendid  results 
produced  at  the  plant.  Photography  is 
used  by  the  Army  and  Navy  in  so  many 
ways  and  on  a  scale  never  before 
imagined  that  photographic  production 
done  for  the  Army  and  Navy  would  be 
a  great  accomplishment.  When  we  con- 
sider the  still  greater  number  of  non- 
photographic  items  made  with  the  facil- 
ities of  the  Eastman  organization,  the 
real  place  occupied  by  the  Eastman 
organization  in  our  war  eflort  becomes 
still  more  noticeable. 

The  award  was  made  August  17. 
More  than  20,000  Eastman  employees 
filled  the  stadium  as  Mr.  Hargraves, 
president  of  Eastman  Kodak  Company, 
assisted  by  one  of  the  employees,  ac- 
cepted the  award.  There  was  no  in- 
terruption of  production  as  the  20,000 
employees  present  were  ofT  duty.  Now 
truly  your  understand  the  extent  of  out- 
put of  various  material  and  why  your 
orders  of  civilian  nature  are  not  always 
filled.  ^^<^<^:r:> 

Information  Wanted 

We  have  been  asked  to  obtain  the 
present  address  of  Charles  C.  Gossett, 
formerly  of  Auburn,  and  B.  F.  Pulsifer, 
who  formerly  operated  the  Star  Photo 
Finishing  Company,  in  Santa  Clara.  In- 
formation from  our  readers  will  be 
appreciated.       <,iSr-"<^7:> 

Keeping  Business  Rolling 

The  Office  of  Defense  Transportation 
has  issued  several  sets  of  instructions 
with  reference  to  delivery,  and  we 
thought  our  readers  should  have  some 
of  the  information,  and  at  least  that 
part  which  will  be  more  or  less  effec- 
tive upon  services  they  may  expect  to 
receive. 


Trucks  and  all  types  of  autos  used  by 
contract  for  the  purpose  of  transporta- 
tion of  goods  are  subject  to  restrictions 
established  by  the  ODT.  Order  17  of 
the  ODT  (July  23,  1942)  supersedes 
original  orders  4  and  5  and  portions  of 
6  which  formerly  regulated  local  de- 
liveries. Order  17  removes  a  number 
of  services  between  local  and  over-the- 
road  deliveries. 

As  an  illustration,  the  mileage  restric- 
tions formerly  applicable  only  to  local 
deliveries  now  applies  to  over-the-road 
deliveries  as  well. 

Instructions  issued  by  ODT  apply  to 
all  private  and  contract  carriers  trans- 
porting property.  In  applying  the  rules 
on  call  and  pick-up,  and  special  delivery, 
they  are  prohibited  to  not  more  than  one 
delivery  a  day.  No  two  deliveries  may 
be  made  to  the  same  place  on  the  same 
day.  A  delivery  made  and  not  received, 
due  to  the  customer  not  being  home, 
cannot  be  made  again  in  the  same  day. 


Special  Deliveries 

No  private  or  contract  carrier  may 
make  a  special  delivery  except  to  hos- 
pitals. A  special  delivery  is  defined  as 
one  made  other  than  in  the  course  of 
normal  delivery  service.  If  it  has  been 
customary  for  you  to  make  deliveries 
only  on  special  request,  you  may  con- 
tinue to  make  deliveries  in  the  custom- 
ary manner  but  definitely  not  on  a 
regularly  established  route.  If  you  main- 
tain a  regular  schedule,  extra  deliveries 
are  banned. 


A  large  screw-eye  inserted  at  the  side 
of  the  camera  bed  will  serve  to  hang 
the  bulb  and  tube  out  of  harm's  way 
and  make  it  easy  to  find  when  you 
reach  for  it.       /:f^-<^^j~:> 

To  prolong  the  life  of  ferrotype  tins 
and  keep  them  clean  and  free  of  harm- 
ful grit,  store  the  tins  with  photo 
blotters  between,  protecting  each  surface. 
Blotters  should  be  cut  to  size  of  tins 
for  neatness. 


22  ] 


[  THE  FOCUS  ior  SEPTEMBER-OCTOBER,  1942  ] 


Williams  De  Luxe 
Retouching  Stand 

Incorporating  the  Famous  Williams 

Revolving  Negative  Holder 

and  Protector 


For  either  the  Sohd  Negative  or  the 
Flexible  Negative  method  of  Retouch- 
ing. (For  the  latter,  remove  ground 
glass  and  attach  to  back  of  the  Revolv- 
ing Negative  Holder.) 

Has  features  found  in  no  other  re- 
touching stand  at  any  price.  Chec\  these 
additional  features. 

Portable — folds  to  16"xl6"xl  V4". 
Light  weight — 3  lb.  4  oz. 
Adjustable  pitch. 
Removable  canopy  or  hood. 
Holds  up  to  11x14  negatives. 
Keeps  negatives  free  from  scratches 
and  finger  marks. 

$5.50 

Channpion  Tanks 

It  is  a  real  pleasure  to  announce  that 
we  have  received  a  shipment  of  Cham- 
pion tanks.  They  are  made  of  Tenite  in 
attractive  black  color  and  are  adjustable 
for  roll  film  from  35  m/m  to  116  size. 
With  each  tank  a  detachable  twirling 
knob  is  suggested.  The  price  of  the 
Champion  tanks  is  $3.90  and  additional 
reels  for  multiple  use  are  quoted  at  $1.90 
each. 


Complete  or  as  Ready? 

Some  photographers  insist  on  com- 
plete shipment  of  their  orders  while 
others  may  have  urgent  need  of  a  por- 
tion of  their  order  and  would  be  more 
disturbed  if  we  held  the  order  until 
complete.  In  normal  times  this  presents 
no  serious  problem  to  us  and  for  this 
reason,  this  particular  subject  has  not 
been  mentioned  in  the  Focus. 

Today  conditions  are  quite  different. 
In  addition  to  serious  shortage  of  equip- 
ment and  material,  we  are  faced  with  a 
still  more  serious  shortage  of  help  and 
transportation  facilities.  Most  of  our 
stockroom  and  shipping  room  staff  are 
either  in  the  Army  or  in  the  shipyards. 
We  must  employ  what  help  we  can 
obtain  from  any  direction,  without  refer- 
ence to  experience  or  ability.  The  result 
is  that  longer  time  is  required  to  fill  and 
ship  orders.  If  your  order  for  mounts, 
frames,  and  chemicals  should  happen  to 
include  a  case  of  film,  for  which  you 
have  greater  need  than  the  remaining 
articles,  please  so  instruct  us.  We  will 
appreciate  individual  instructions  on 
each  order,  or  if  you  have  a  preferred 
or  favorite  way  you  want  the  order 
shipped,  please  place  your  instructions 
on  each  order. 

We  should  mention  restricted  trans- 
portation facilities.  We  have  in  mind  a 
situation  which  happened  just  about  a 
week  before  this  article  was  written.  The 
shipping  room  worked  until  well  after 
10  p.  m.  to  pack  every  possible  order  on 
a  particular  Tuesday  night.  It  was  a 
very  satisfactory  clean  up  and  we  had 
visions  of  prompt  delivery  of  the  many 
cases  and  cartons. 

By  4  p.  m.  the  following  day  not  one 
of  the  many  carriers  or  truck  companies 
had  yet  called.  None  of  them  did  call 
for  shipments  until  just  before  5  p.  m. 
One  of  our  most  frequently  used  carriers 
did  not  call  until  11  a.  m.  on  Thursday. 
This  is  a  part  of  a  typical  and  daily 
occurrence  and  is  mentioned  to  show 
the  effect  of  the  war  on  civilian  activities. 


-^ 


[  THE  FOCUS  for  SEPTEMBER-OCTOBER,  1942  ] 


[23 


Look  Out,  Tojo! 

Many  of  our  readers  will  be  surprised 
when  we  announce  that  Mr.  (Joe)  Bush 
has  left  us  to  join  the  Marines.  He 
served  with  the  Marines  in  Siberia  and 
the  Philippines  during  the  last  war  and 
felt  that  he  again  should  offer  his  serv- 
ices. He  was  enlisted  in  the  Public  Re- 
lations department  as  a  writer  and  in 
order  to  refresh  his  memory  and  bring 
his  viewpoint  and  experience  up  to  date, 
agreed  to  serve  as  a  private  for  the  first 
month. 

After  that  he  will  be  stationed  in  San 
Francisco  with  rank  of  Technical  Ser- 
geant. 

Even  if  he  had  not  enlisted  his  calls 
on  the  trade  would  have  been  far  and 
few  between.  His  normal  mileage  was 
between  2,000  and  2,400  miles  a  year, 
which  is  a  set  of  four  tires  in  any 
language. 

Since  he  was  not  the  only  road  sales- 
man who  left  us  for  defense  work,  it 
became  necessary  for  us  to  reorganize 
our  outside  staff  and  do  the  best  we  can 
with  what  we  have.  If  you  feel  over- 
looked because  a  man  has  not  called  on 
you,  remember  he  may  actually  help  you 
to  a  greater  extent  when  he  stays  in  the 
building  to  help  fill  and  ship  the  orders 
you  will  send. 

A  Photographer's 
Responsibility  .  .  . 

Not  unlike  a  great  number  of  other 
professional  people,  photographers  must 
accept  the  responsibilities  imposed  upon 


them  by  the  faith  of  their  clients.  We  all 
have  a  certain  blind  faith  in  the  people 
upon  whom  we  depend — our  doctors, 
our  political  advocates,  our  lawyers,  our 
barbers — a  faith  based  upon  the  knowl- 
edge that  most  men  are  possessed  with 
a  profound  sense  of  responsibility. 

The  photographer  should  not  forget 
that  he  is  in  the  same  category  with 
other  respected  professions.  The  picture- 
buying  public  trustfully  assumes  that 
the  photographer  is  ever  mindful  of  his 
responsibility  to  make  the  best  pictures 
he  can.  Perhaps  a  checking  of  what  this 
responsibility  means  will  answer  indi- 
vidually whether  or  not  this  faith  is 
well  placed. 

The  photographer's  responsibility  to 
make  the  best  pictures  he  can  obligates 
him  to  keep  informed  of  technical  ad- 
vances, to  maintain  and  exercise  his  skill 
and  to  know  that  every  step  in  the  pro- 
duction of  his  pictures  is  representative 
of  the  best  that  modern  methods  can 
provide.  It  requires  that  he  make  no 
compromises  in  the  quality  of  his  re- 
sult. If  he  can  say  without  reservation, 
"This  is  the  best  I  can  do,"  then  his 
responsibility  has  been  recognized  and 
accepted. — Agfa  Diamond. 

Blackout  Bulbs 

Press  photographers  are  reminded 
that  in  anticipation  of  wartime  condi- 
tions and  special  events,  we  have  added 
to  our  inventory  a  good  supply  of  Wa- 
bash Blackout  bulbs.  You  will  need 
these  and  it  will  be  well  for  you  to 
know  where  they  can  be  obtained. 


.^JSC-x^U^ 


DISCONTINUED  PRODUCTS 

It  has  been  necessary  to  discontinue  the  following  Defender  products  until 
further  notice:    Disco,  Artura  Iris,  Veltura,  Velour  Black  Canvas  Z,  Chromatone. 

When  present  stocks  are  exhausted,  these  products  will  no  longer  be  available. 
These  items  have  been  carefully  considered  before  reaching  a  decision  for  curtail- 
ment. This  action  will  provide  for  greater  concentration  upon  the  faster  moving 
and  more  popular  brands  and  we  hope  that  the  resulting  efficiency,  in  production 
will  work  out  to  your  best  advantage. 


THE  MICHIGAN 

The  quiet  richness  of  this  design  will  appeal  to  many  of 
your  customers. 

Edge  of  opening  is  finished  in  a  gray  tinted  bevel  and 
an  air-brushed  border  effect. 

This  style  and  its  companion,  the  SHERIDAN  easel, 
cover  the  field  for  general  portraiture,  school  pictures,  and 
especially  for  men's  photographs. 

Supplied  in  sizes  3  x  4  to  8  x  10  .  .  .  available  through 
your  stockhouse. 


EASTMAN  KODAK  COMPANY 

[Taprell  Loomis  Division]  CHICAGO,  ILLINOIS 


[  THE  FOCUS  jor  SEPTEMBER-OCTOBER,  1942  ] 


[25 


SsAAi^ 


^(fmsui. 


By  Himself 


-^ 


When  I  get  old  enough  I  think  I'll 
take  up  politics.   My  motto  will  be: 

Do  others  as  they  would  do  you,  but 
do  it  first. 

i     i     -f 

Before  the  war  is  over  you  will  have 
meatless  days;  gasolineless  Sundays, 
sleepless  nights,  and  cameraless  camera 
shops. 

i     i     -f 

There   was   a   young   man   from   Nan- 
tucket, 
Who  washed  all  his  films  in  a  bucket, 
Because  they  got  soapy, 
And  he  gave  up  hope,  he 
Decided  the  film  was  all  bad  and  to 
chuck  it. 

/     *■     f 
Vigorous  wiping  on  wet  emulsions 
Can  best  be  stopped  by  self  compulsions. 
i     i     i 

If  you  think  the  names  of  some  photo 
chemicals  are  too  big  for  you,  how 
would  you  like  to  be  conductor  of  a  train 
in  Wales  and  call  this  station — 

Llanfairpwllgwyngyllgogerwchyndro- 
bwuUantisiliogogogoch. 

Now  please  don't  write  in  and  say  I 
didn't  spell  it  right. 

i     i     i 

Know  the  difference  between  caution 
and  cowardice.'* 

Caution  is  when  you're  afraid  and 
cowardice  is  when  the  other  fellow  is 
afraid. 

■til 

And  there  was  the  customer  who 
wrote  in  to  ask  if  it  was  all  right  to  make 
"bulb"  exposures  of  his  tulips. 


Matt  Nunan  at  the  service  desk  was 
telling  about  a  fellow  who  applied  for 
a  job  with  one  of  the  newspapers.  They 
sent  him  out  with  instructions  to  bring 
back  some  cheesecake  pictures. 

After  a  couple  of  hours  he  returned 
and  said:  ''J  looked  in  all  the  bakery 
windows  but  I  couldn't  find  any  cheese- 
cake!" 

i        1        i 

People  are  getting  very  unreasonable. 
I  was  talking  to  a  girl  in  a  telephone 
booth,  but  somebody  insisted  on  using 
the  phone,  so  we  had  to  get  out. 

i         i         i 

She  was  telling  me  about  her  sister 
who  had  just  married  a  second  lieuten- 
ant. The  first  got  away. 

Then  I  told  her  of  my  uncle  who  was 
shipwrecked  and  marooned  on  a  trop- 
ical island.  She  wanted  to  know  if  the 
girls  were  white  or  dark.  Neither,  I 
told  her.   They  were  maroon,  too. 

i         i         i 

She  asked  me  if  I  knew  what  kind  of 
wood  it  takes  to  make  a  match.  I  told 
her  two  kinds  —  he  would  and  she 
would. 

i         i         i 

A  Durango  (Colo.)  movie  man 
packed  his  theater  by  giving  each  male 
patron  a  free  kiss  from  his  favorite 
usherette. 

That  would  never  appeal  to  me.  I 
don't  play  favorites,  but  I'll  be  seeing 
you  in  the  movies. 

Jerry. 


26] 


[  THE  FOCUS  for  SEPTEMBER-OCTOBER,  1942  ] 


-?- 


Retouching 

As  You  Lil{e  It 
MAIL  ORDERS  INVITED 

ANNE  ROSTON 

Lakeview  Way    -    Emerald  Lake 

Redwood  City,  Calif. 


Photographers 

Write  for  1942  Catalog  and  price  list, 
genuine  oil  portraits,  pastels  or  rebuilt 
damaged  portraits. 

Convex  glass  and  portrait  frames. 

VICTOR  PORTRAIT  COMPANY 

752  13th  Street,  Oakland,  California 


STERLING  TANK  OUTFITS 

SAVE  overhead  and  operating  expense. 

That  spells  PROFITS  FOR  YOU. 

Amateur  Finishing  Outfits,  for  Roll  Film  and 

Circuit  Work. 

Large  Daily  Output.        Low  Cost.        Low  Upkeep. 

Made  of  finest  PORCELAIN  Triple-coated  Enamel. 

STERLING  PHOTO  MFG.  CO. 

BEAVER  FALLS,  PA. 


Ask  youT 
Dealer  for 
prompt 
shipment 
or  write  us 


2  SIZES 
12,  19 

gallons 


Water- 
jacket 
and  2  Tanks 
with 
circulating 
water  for 
temperature 
regulation. 


^...v^iSBn^^^Af^^t^SMMi 


COMPLETE 
COMPACT 
DURABLE 

EFFICIENT 

The  best 
by  test. 


-i~ 


ARMY  SIGNAL  CORPS  WANTS  35  MM.  CAMERAS 

AND  LENSES 

Cameras  and  lenses  for  35  mm  motion  picture  cameras  are  urgently  needed 
by  the  Army,  and  the  public  has  been  invited  to  sell  any  they  possess  to  the 
Government,  the  War  Department  announced  recently. 

Cameras  required  are  the  Mitchell,  Standard  NC  or  BNC  models;  Bell  and 
Howell  standard  rack-over  type;  Bell  and  Howell  Eyemo  Spider  Turret,  motor 
driven,  adapted  for  magazines;  and  Bell  &  Howell  Eyemo  cameras  with  compact 
turret  type  adapted  for  magazine  motors.  Matte  boxes,  magazines,  and  accessories 
for  those  cameras  are  desired  wherever  available. 

Owners  of  35  m/m  cameras  and  35  m/m  lenses  of  these  types  are  requested 
to  send  a  full  description  of  them  to: 

The  Purchase  Board, 

Signal  Corps  Photographic  Center, 

35-11  35th  Avenue, 

Long  Island  City,  New  York. 

The  equipment  should  be  described  in  detail,  giving  age  and  condition  and 
the  price  expected.  Equipment  will  be  tested  by  the  Army  for  condition  and 
serviceability  before  purchase. 


-^ 


[  THE  FOCUS  for  SEPTEMBER-OCTOBER,  1942  } 


[27 


fixing,  washing  and  drying  of  photo- 
graphic materials." 

Whew!  said  the  startled  clerk  whose 
knowledge  of  photography  was  some- 
what elementary. 


Delivery  by  Stage 

Everyday  we  receive  several  orders  in 
which  we  are  asked  to  deliver  by  Grey- 
hound or  similar  stage  line.  In  a  num- 
ber of  instances,  we  have  noted  that  had 
the  shipment  been  sent  by  parcel  post, 
special  delivery,  the  order  would  have 
reached  the  customer  just  as  quickly  and 
at  less  cost. 

When  you  place  your  order  for  stage 
delivery,  it  is  necessary  for  us  to  obtain 
a  messenger  from  one  of  the  few  special 
delivery  agencies  still  in  existence.  The 
demand  for  this  service  is  far  in  excess 


•      •*••*••*• 

HONOR  ROLL 

*•*••••••• 

HiRscH  &  Kayh  employees  now  serv- 
ing their  country  in  Army,  Navy,  or 
Marine  Corps: 

A.  E.  Sampson 

Bob  Kolb 

Chet.  Jennings 

Wm.  Glass 

H.  A.  Aaranson 

W.  Melgar 

Chas.  Polivka 

A.  E.  Glocker 

Bob  Wells 

H.  L.  Bush 

Did  You  Ever  Think  of  It 
This  Way? 

When    one    of   our    readers,    Arthur 

Nelson  of  Reedley  filled  out  his  draft  of  the  service  the  messenger  can  render, 

board  papers,  this  question  appeared —  with  the  result  that  when  we  literally 

"Duties  of  your  present  job.''  follow  the  customer's  instructions,  the 

Mr.  Nelson  answered  as  follows:  package  may  be  ready  but  we  are  com- 

"AU   photographic   operations   using  pelled  to  wait  a  long  time  before  the 

daylight  and  artificial  light,  involving  messenger  arrives  to  call  for  the  pack- 

the  production  of  finished  commercial,  age.   There  is  a  special  delivery  charge 

industrial    and    portrait    photographs.  assessed  to  an  order  of  this  kind  which 

These  involve  the  expert  use  of  com-  represents  only  a  portion  of  our  actual 

plicated    cameras,    the    application    of  cost.  You  then  have  the  stage  fee  to  pay 

light,  the  use  of  projection  and  photo-  which  makes  delivery  rather  expensive, 
graphic  printing  machines:  the  intelli-  We  may  as  well  be   frank  and  tell 

gent  use  of  various  lenses  of  differing  you  that  delivery  by  stage  is  not  what  it 

focal  lengths,  various  types  of  sensitized  used  to  be  for  even  the  stage  lines  are 

photographic  materials,  color  filters  and  affected  by  the  war.    If  a  bus  is  sched- 

[)olarized  screens.    Photographic  print-  uled  to  leave  the  terminal  at  a  specific 

ing,  enlarging,   reducing,   copying,   re-  time  and  there  is  room  for  one  or  more 

touching,   etching,   blocking,   lettering,  passengers,  the  bus  is  held  until  it  is 

toning,    coloring,    hinging,    backing,  filled.   Therefore,  we  urge  you  to  place 

mounting,  and  framing.    Photographic  your  order  a  little  sooner  and  if  you  need 

darkroom    chemical    operations,    com-  prompt  delivery,  let  us  send  it  by  parcel 

pounding  of  solutions,  and  developing,  post,  special  delivery. 

NEW  FILM  PACKAGE 

After  September  1,  all  Defender  films  will  be  packed  24  sheets  to  a  package 
in  sizes  8x10  inches  and  under.  The  one-dozen  sheet  package  will  not  be  available 
after  present  branch  and  Rochester  stocks  are  exhausted. 

Portrait,  Portrait  HGS,  Commercial,  Pentagon,  Process,  X-F  Ortho, 

X-F  Ortho  Press,  Pan  Process,  Arrow  Pan,  Arrow  Pan  Press, 

X-F  Pan,  Fine  Grain  Pan 


!8} 


[  THE  FOCUS  jor  SEPTEMBER-OCTOBER,  1942  ] 


Parking 

Those  of  our  customers  who  may 
drive  to  San  Francisco  will  be  interested 
to  know  that  the  four-story  garage  and 
parking  space  of  Union  Square  is  now 
open  and  in  service.  Practically  four 
square  blocks  of  floor  space  are  available 
and  should  be  of  much  benefit  to  local 
and  out-of-town  people  who  have  occa- 
sion to  drive  their  cars  down  town. 
Union  Square  is  bounded  by  Post, 
Geary,  Stockton  and  Powell  streets. 
There  are  four  entrances  and  exits  to 
the  garage.  Parking  is  reasonable  — 
1  hour  25c,  2  hours  35c,  12  hours  50c, 
24  hours  75c.  The  garage  is  located 
only  one  and  one-half  blocks  from 
HiRscH  &  Kaye. 


Still  Available 

We  wish  it  were  possible  to  be  able  to 
distribute  a  revised  list  of  frames  which 
are  available.  A  list  of  this  kind  to  be 
accurate  would  actually  require  daily 
revision  and  in  the  absence  of  a  list  of 
this  kind,  we  thought  our  readers  might 
like  to  have  an  idea  as  to  what  styles 
of  frames  are  still  supplied.  At  this 
writing  we  have  a  limited  stock  in  some 
sizes  and  of  the  following  styles: 

645,  7,  10,  608R,  616,  640R,  206R, 
639,  629R,  633,  283,  1163,  446,  1107, 
1108,  nil,  1324,  643,  644,  1084,  280. 

Frames  of  full  8x10  opening  are  al- 
most out  of  stock  but  in  7/4x9^2  we 
have  a  good  assortment.  Gold  miniature 
frames  of  3^/^x4 ^4  size  are  entirely  out 
of  stock  with  exception  of  horizontal 
designs.  We  can  furnish  3^^x454  silver 
frames  in  a  number  of  designs  and  size 
lYgX^Ys  silver  and  gold  frames.  Double 
and  triple  frames  are  still  available  in 
4x6,  5x7,  6x8  and  8x10. 

Silver  Nitrate 

The  use  of  Silver  Nitrate  is  limited  to 
processes  directly  incidental  to  the  war 
effort.  Before  you  place  your  order  for 
Silver  Nitrate,  apply  to  your  nearest 
WPB  office  for  form  M-199. 


Mirotex  Reflectors 

This  is  a  portable  reflecting  service 
the  use  of  which  will  be  enjoyed  by 
both  professional  and  amateur  photog- 
raphers. It  might  be  likened  to  the  stif^ 
covers  of  a  book.  The  exterior  is  cov- 
ered with  an  imitation  leather.  The  in- 
terior is  lined  with  silver  foil.  The  re- 
flector is  cloth  hinged  so  it  may  be  closed 
to  size  24x26".  A  handle  on  each  side 
forms  a  double  handle  for  convenient 
carrying  when  the  reflector  is  closed. 
When  opened  it  becomes  24x52  and  the 
handles  again  serve  to  hold  the  reflector 
in  any  desired  position. 

The  price  is  so  low  that  if  used  only 
once  or  twice  the  investment  is  justified. 
You  will  probably  make  use  of  it  all 
the  time  once  you  have  one.  The  price 
is  $2.75  each.  An  excellent  item  for  all 
camera  shops  to  distribute. 

G.  E.  Meters 

The  General  Electric  Co.  have  just 
announced  that  it  has  become  necessary 
for  them  to  discontinue  their  meters  for 
the  duration,  due  to  the  fact  that  their 
entire  facilities  have  been  taken  over  by 
the  war  effort;  however,  they  will  con- 
tinue to  be  of  utmost  service  in  the 
future.  Repairs  on  all  exposure  meters 
will  be  made  in  the  same  manner  and 
at  the  same  rate  as  heretofore. 

They  have  announced  a  new  PHOTO 
DATA  BOOK  which  is  now  ready  for 
the  trade.  The  Photo  Data  Book  was 
featured  in  advertisements  appearing  in 
recent  issues  of  all  photographic  maga- 
zines; also  Popular  Science  and  Popular 
Mechanics  magazines. 

The  112-page  booklet,  size  3"x5"  is 
full  of  picture-making  tips;  frankly  dis- 
plays essential  technical  data;  and  gives 
helpful  suggestions  covering  all  angles 
of  black  and  white  and  color  photog- 
raphy. List  price,  50c. 


To  judge  human  nature  rightly,  a  man 
may  sometimes  have  a  very  small  ex- 
perience, provided  he  has  a  very  large 
heart.  Bulwer-Lytton. 


[THE  FOCUS  for  SEPTEMBER-OCTOBER,  1942  ] 


[29 


Bargains  for  the  Fhntoqrapher 

(Offered  subject  to  prior  sale) 

Please  mention  the  Bargain  Page  when  ordering 
Description  and  illustration  of  any  article  gladly  sent  on  request 


-^ 


H- 


1  Halldorson  Senior  Stand  Unit 
with  4  1,500-watt  lamps  and  diffuser. 
Good  condition. 

Bargain  Price $65.00 

3   Mole-Richardson   Flood   Lamps 

on    caster    stand    with    spring    glass 
diffusers;  uses  1,500-watt  lamps. 
Bargain  Price $11.50  each 

1  Beattie  Portopan  Light  with 
stand.  Uses  4  No.  2  superfloods  or 
500-watt  T20  lamps.  Folding  stand 
and  diffuser.  Especially  designed  for 
home  portrait  work. 

Bargain  Price $33.50 

B  &  H  Ground  Glass  Motion  Pic- 
ture Screen,  40l/^x30i/^.  Suitable  for 
use  as  a  translucent  screen. 

Bargain  Price $2.50 

2  2-gallon  Stoneware  Crocks. 
Bargain  Price $1.50  each 

Photoflood  Control  Stand.  Consists 
of  a  compact  cabinet  on  a  small  caster 
stand,  enclosing  5  2-button  switches, 
each  controlling  an  individual  outlet. 
So  spaced  as  to  make  unit  easy  to 
operate.  Ideal  for  use  with  two  or 
more  lighting  units  for  which  remote 
control  near  the  camera  is  desired. 
Complete  with  cord. 

Bargain  Price $10.25 

Negative  Drying  Racks  for  plates 
3^4x4  or  larger. 

Bargain  Price 10c  each 

Hard  Rubber  Developing  or  Fixing 
Tank.  Ideal  for  X-ray  use,  or  large 
films  or  plates.   Measures  15x21x41/^. 

Bargain  Price $3.00 

Velox  Projection  Printer  with  as- 
sorted size  paper  holders,  largest  5x7. 
Bargain  Price $39.50 


Frames  only  for  Johnson  Ceiling 
Ventlite.  Buyer  can  cover  with  chiffon 
or  silk  and  have  excellent  overhead 
lights.  Frames  include  Mogul  sockets 
and  reflectors. 

Bargain  Price,  the  Lot $4.50 

Crown  Enlarging,  Reducing  and 
Copying  Camera,  with  66"  bellows. 
Has  11x14  back. 

Bargain  Price $65.00 

5x7  Elwood  Special  Enlarger,  for- 
mer model. 

Bargain  Price $42.50 

8-Foot  Telescopic  Stand,  of  metal 
tubing  in  short  lengths. 

Bargain  Price $9.25 

Photo  Flood  Reflector  with  Mogul 
socket,  on  stand,  a*  good  auxiliary 
light. 

Bargain  Price -$5.50 

Kleig  Spotlight  on  stand. 
Bargain  Price $24.50 

Sunray  12"  Reflector  on  stand. 
Fitted  with  2  sockets  with  pull  cord 
switch,  for  flood  No.  1  lamps. 

Bargain  Price $5.75 

Beattie  Hollywood  Floodlight  on 

counterbalanced  stand  for  use  with  I/2" 
carbon.  A  high-powered  twin  arc,  for 
studio  lighting  or  as  a  proof  lamp. 
Bargain  Price $24.50 

3  Complete  Frames  with  Sockets 
and  Reflectors  for  Johnson  Ceiling 
Ventlites.  For  use  with  lamps  with 
Mogul  base,  or  smaller  if  adapter  is 
used.  When  you  cover  these  with 
chiffon,  silk,  or  parchment,  you  will 
have  3  excellent  overhead  units. 

Bargain  Price  for  3 $5.95 


30  } 


-5- 


[  THE  FOCUS  jor  SEPTEMBER-OCTOBER,  1942  ] 


Bargains  for  the  Photographer 

(Offered  subject  to  prior  sale) 

Please  mention  the  Bargain  Page  when  ordering 
Descripiion  and  illustration  of  aiiy  article  gladly  sent  on  request 


-¥- 


Pako  Roll  Film  Cutter.    Really  a 
new  machine.  Cuts  film  and  time. 
Bargain  Price S25.00 

No.  2  Korona  Home  Portrait  Stand. 
Bargain  Price $14.75 

Beattie  Porto  Pan  Lighting  Unit. 

A  portable  unit  for  four  high  intens- 
ity incandescent  or  flood  lamps.    In- 
cludes stand,  screen,  but  no  lamps. 
Bargain  Price $33.50 

Dean  Incandescent  Light.  Consists 
of  three  fluorescent  tubes  mounted 
triangular  style,  and  one  incandescent 
lamp  which  may  also  become  a  spot. 

Bargain  Price §49.50 

Halldorson  4-Lamp  Studio  Cabinet 
with  two  each  1500-watt  blue  and 
clear  globes.  lOne  of  the  best  all- 
around  lamps  ever  used. 

Bargain  Price $65.00 

Gamma  D  Atomic  Fine  Grain  De- 
veloper, approved  by  Mortensen. 
Quarts  now^  at — 

Bargain  Price 30c  each 

4  for SLOO 

"The  Complete  Press  Photog- 
rapher," by  Bell,  with  many  illustra- 
tions of  valuable,  newsy  subjects. 

Bargain  Price $1.25 

4x5  to  3^4x4  Lantern-size  Wood 
Reducing  Kits. 

Bargain  Price 15c  each 

Cooper  Hewitt  P  Tube  Stand  and 
Transformer  combined.  Designed  for 
50-inch  tube;  excellent  for  copying 
or  blue  printing.  No  tube  supplied  at 

Bargain  Price $49.50 


H- 


11x14  Century  View^  Camera  and 
case.  Double  extension  bellows.  In- 
cludes one  plate  holder  and  two  kits 
to  8x10. 

Bargain  Price $45.00 

Century  Studio  Camera  Vignetter. 
Bargain  Price $6.50 

Sun  Ray  Metal  Home  Portrait 
Stand.  Very  useful. 

Bargain  Price $13.50 

7x11  View  Camera  with  double  ex- 
tension, carrying  case,  RR  type  lens 
and  shutter,  six  holders. 

A  Real  Bargain. $25.00 

11x14  Crown  Printer.  Well  known 
to  thousands  for  dependable  service. 

Bargain  Price $59.50 

9"  Acme  Reflectors  with  clamp  and 
cord.    Original  model,  new  stock. 

Bargain  Price $1.85 

Film  Notchers  for  35  m/m  film. 
Every  store  owner  should  have  at 
least  one. 

Bargain  Price 20  cents 

Ajax  12"  Paper  Cutter,  new. 
Bargain  Price $3.75 

Air  Brush,  consisting  of  studio  size 
rubber  bulb  to  which  is  attached  a 
small  brush.   You  blow^  or  dust. 

Bargain  Price 65  cents 

1  Beattie  Minipan  Light  with  center 
balanced  stand  on  casters  and  1  1,500- 
watt  blue  globe  Mogul  Mazda.  A-1 
condition. 

Bargain  Price $75.00 

3  3-gallon  Stoneware  Crocks. 
Bargain  Price $2.00  each 


Plastic  Wood — Eastman  Super  Panchro-Prets  Typt  B  Film 


A  Brilliant  Film 


E 


STEPS  OUT  IN  FRONT 


VER  since  its  introduction,  Eastman  Super  Panchro- 
Press  Type  B  Film  has  been  gathering  an  ever  increasing 
endorsement  from  enthusiastic  users  in  almost  every 
branch  of  photography.  Its  brilliant  performance  has 
been  acclaimed  in  war  industries — by  portrait,  com- 
mercial, and  illustrative  photographers,  as  well  as  by  top 
ranking  news  photographers.  Its  speed,  brilliance,  and 
remarkable  reproductive  qualities  give  results  that  are  as 
convincing  as  they  are  satisfactory.  Try  Eastman  Super 
Panchro-Press  Type  B  Film  at  once. 

lASTMAN  KODAK  COMPANY,  Rochester,  N.  y. 


■^ 


>'f*». 


for  tn^o'^S 

K-OO 

users 


Use 


h^bro 


ide 


Wke 


«s 


<as» 


Koaobron^'<*«     ^_    ^^^  „^ 


expos«'« 


.    „     Thirteen 
voriotion. 


ono* 


jdes 


E^STNV"''* 


KOO^KCOrAV"^**^' 


ROCHESTER.  »*-^ 


.■IWSCT 


I*' 


THE 


FOCUS 

Published  Bi-Monthly  in  the  Interests  of  the 
Photographic  Industry 


Vol.  XVIII 


NOVEMBER-DECEMBER,  1942 


No.  12 


Ok  A.H./M 


^^IVs  a  portrait  of  my  tvife^^ 


Published  by 

HIRSCH  0=  KAYE 

SAN  FRANCISCO 


J)  e fender  Zested  Chemieals 

FOR  DEPENDABLE  RESULTS 


W^hen  you  know  that  the  film  in  your 
camera  holds  a  great  picture,  you  can 
entrust  it  with  confidence  to  Defender 
Chemical  Preparations  for  develop- 
ment. Purity  and  uniformity  that  are 
determined  by  exacting  laboratory 
analysis  and  control  insure 
dependability. 


DEFENDER  PHOTO  SUPPLY  CO,  INC.  *  ROCHESTER,  N.Y. 


THE  FOCUS 


Prepared  and  Published 
Bi-Monthly 


In  the  Interest  of  the 
Photographic  Industry 


By  HiRscH  O'  Kaye 
239  Grant  Avenue,  San  Francisco 

The  Largest  Independently  Owned  Complete  Photo  Supply  House  in  the  West 


Vol.  XVIII 


NOVEMBER-DECEMBER,  1942 


No.  12 


-4- 


INTRODUCING— 

Clarence  E.  Clifford. 

Mr.  Clifford  is  a  native 
of  Cannon  Falls,  Minne- 
sota. His  parents  located 
there  after  migrating 
from  Maine. 

His  early  years  were 
spent  on  a  farm.  He  had 
an  older  sister  who  had  come  into  pos- 
session of  a  4x5  box  camera,  designed 
for  use  with  glass  plates.  One  day,  the 
boy  was  permitted  to  watch  his  sister 
develop  a  plate  she  had  exposed  and 
from  that  day  on  his  principal  interest 
in  life  was  photography. 

Before  he  was  16,  he  had  learned  to 
use  the  camera  and  made  many  pictures 
of  farm  property  and  equipment,  family 
groups,  and  home  portraits  of  neighbors 
and  friends.  Remember,  these  pictures 
were  made  in  the  days  of  sunlight  print- 
ing paper.  He  would  start  the  day's 
work  on  the  farm,  frequently  plowing, 
and  take  with  him  his  paper  and  nega- 
tives. Negatives  were  usually  printed 
by  attaching  a  print  frame  to  the  plow 
handle.  At  the  end  of  the  day's  work 
the  exposed  paper  was  taken  from  the 
box  and  finished. 

In  1904  he  graduated  from  Illinois 
College  of  Photography  at  Effingham. 
His  interest  in  photography  has  in- 
creased as  his  knowledge  developed.  He 
has  had  studios  in  Cannon  Falls,  Wa- 
basha, Minnesota,  and  his  present  studio 
is  located  in  Albany,  Oregon. 

He  is  a  member  of  the  Gideons,  has 
won  several  blue  ribbons  for  his  pictures 
exhibited  at  the  Oregon  State  Fair,  and 


A  WISH 

The  sun  is  just  rising  on  the  morning 
of  another  day,  the  first  day  of  a  new 
year.  What  can  I  wish  that  this  day, 
this  year,  may  bring  to  me?  Nothing 
that  shall  make  the  world  or  others 
poorer,  nothing  at  the  expense  of  other 
men;  but  just  those  few  things  which 
in  their  coming  do  not  stop  with  me, 
but  touch  me  rather,  as  they  pass  and 
gather  strength: 

A  few  friends  who  understand  me, 
and  yet  remain  my  friends. 

A  work  to  do  which  has  real  value 
without  which  the  world  would  feel  the 
poorer. 

A  return  for  such  work  small  enough 
not  to  tax  unduly  any  one  who  pays. 

A  mind  unafraid  to  travel,  even 
though  the  trail  be  not  blazed. 

An  understanding  heart. 

A  sight  of  the  eternal  hills  and  un- 
resting sea,  and  of  something  beautiful 
the  hand  of  man  has  made. 

A  sense  of  humor  and  the  power  to 
laugh.  ...  A  little  leisure  with  nothing 

to  do A  few  moments  of  quiet, 

silent  meditation.  .  .  .  The  sense  of  the 
presence  of  God. 

And  the  patience  to  wait  for  the  com- 
ing of  these  things,  with  the  wisdom 
to  know  them  when  they  come. — "A 
Morning  Wish,"  by  W.  R.  Hunt. 

is  especially  interested  in  maintaining  a 
home  with  beautiful  flowers  and  shrubs. 
The  fact  that  he  is  interested  in  the 
photography  of  children  may  be  ex- 
plained by  the  fact  that  he  is  happily 
married  and  the  father  of  five  girls. 


4  }                                     [  THE  FOCUS  for  NOVEMBER-DECEMBER,  1942  } 
-^ 


QompolUnq  fiohtiaiJtA  . . . 

Successful  studio  owners  reflect 
their  product's  value  in  the  use  of 
quality  material.  The  finished  por- 
trait, to  be  compelling  must  combine 
with  the  artistry  of  the  photograph 
an  appearance  of  good  breeding. 
And  in  the  complete  ensemble,  the 
mount  used  determines  the  rating  of 
your  product  in  the  public's  esteem. 


THE  GROSS  PHOTO  SUPPLY  CO. 

MANUFACTURERS       /       TOLEDO,  OHIO 

HiRscH  &  Kaye — Distributors  Gross  Mountings 


[  THE  FOCUS  for  NOVEMBER-DECEMBER,  1942  } 


[5. 


FOR  THE  DURATION- 

No  more  orders  will  be  accepted  for  the  following  photographic  papers: 


Azo  Grade  M  No.  2  SW 

Azo  Grade  H  No.  1  DW 

Azo  Grade  H  No.  2  DW 

Vitava  Projection  Grade  F  No.  2  SW 

Vitava  Projection  Grade  F  No.  3  SW 

Vitava  Projection  Grade  P  No.  2  DW 

Vitava  Projection  Grade  P  No.  3  DW 

Vitava  Opal  Grade  F  SW 

Vitava  Opal  Grade  C  DW 

Vitava  Opal  Grade  Q  DW 

Line  Solar  Grade  M  No.  1  LW 

Line  Solar  Grade  M  No.  3  LW 

\''elox  Rapid  Grade  E  No.  0  DW 


Velox  Rapid  Grade  E  No.  1  DW 
Velox  Rapid  Grade  E  No.  2  DW 
Velox  Rapid  Grade  E  No.  3  DW 
Velox  Rapid  Grade  E  No.  4  DW 
Kodabromide  Grade  V-1  DW 
Kodabromide  Grade  V-2  DW 
Kodabromide  Grade  V-3  DW 
Kodalure  Grade  B  DW 
Kodalure  Grade  V  DW 
Kodalure  Grade  P  DW 
Vitava  Athena  Grade  B  DW 
Vitava  Athena  Grade  C  DW 
Vitava  Athena  Grade  P  DW 


These  items  are  now  necessarily  to  be  considered  discontinued  from  our  line, 
and  when  again  available  for  distribution  will  be  reannounced. 


-y 


"Credit  Bush" 

These  words  often  seen  on  orders  re- 
ceived by  mail  now  take  on  a  new  sig- 
nificance. For  many  years  the  numerous 
friends  of  Joe  Bush  sent  orders  directly 
to  us,  between  the  visits  of  our  repre- 
sentative. It  has  been  a  real  pleasure  to 
comply  with  the  request  of  the  customer 
to  give  Mr.  Bush  proper  recognition  for 
the  order. 

Joe  Bush  is  now  in  the  Marine  Corps. 
After  some  20  years'  association  with  his 
many  friends  on  the  road,  however,  it 
is  difficult  for  him  to  sever  these  ties 
overnight.  In  a  letter  received  from  San 
Diego,  Joe  Bush  expressed  the  hope  that 
he  would  still  be  remembered  by  his 
friends  on  the  road,  although  he  has 
joined  the  armed  forces  of  our  country. 
On  our  part,  of  course,  we  shall  adhere 
to  the  custom  of  many  years  past,  and 
Joe  Bush  will  receive  due  recognition 
for  customer  orders  which  continue  to 
come  to  us  with  his  name.  We  hope, 
from  time  to  time,  to  have  many  orders 


to  show  Mr.  Bush,  and  thereby  demon- 
strate that  our  customers  remember,  and 
appreciate,  the  past  efforts  of  our  repre- 
sentative. 

You  may  continue,  therefore,  to  men- 
tion Joe  Bush  when  you  place  your 
Hirsch  &  Kaye  orders.  These  orders, 
moreover,  may  be  sent  in  by  mail,  tele- 
graph, or  telephone,  with  the  assurance 
that  Joe  Bush  will  be  told  about  them, 
and  will  receive  the  recognition  which 
he  has  so  justly  earned. 


We  Just  Cannot  Help  It 

Fifty  per  cent  of  our  film  packs  and 
roll  films  have  been  curtailed  by  the 
manufacturers. 

We  will  fill  your  orders  in  the  best 
way  possible.  Back  orders  will  be  can- 
celled. Re-order  at  a  later  date  and  ad- 
vise if  you  want  us  to  ship  when  we 
receive  the  merchandise  from  manufac- 
turers. 


"PETER,"  by  Norman  C.  Ehlke  of  Rhine- 
lander,  Wisconsin.  Notice  the  contrast,  tone 
gradation  and  sharpness  of  detail  in  this  prize- 
winning  picture.  Doesn't  this  appealing  pho- 
tograph exhibit  results  you'd  like  n  your  own  . 
enlargements?  Norman  Ehlke  writes,  "I  use  a 
Wollensak  f  :4.5  Enlarging  Velostigmat  for  all 
of  my  enlarging.  With  it  I've  made  prints  up 
to  22  X  28  inches  from  2^/4  x  2l^  negatives  with 
excellent  results."  Improve  your  photography 
with   a  Wollensak. 


«f  ROCHCfTER/N.Yi 


-K- 


[  THE  FOCUS  for  NOVEMBER-DECEMBER,  1942  ] 


[7 
— <- 


Master  Finishers 

At  the  recent  convention  of  the  Mas- 
ter Photo  Finishers,  held  in  Cincinnati, 
over  $7,000  was  raised  as  a  war  chest  to 
see  that  the  industry  was  represented  in 
Washington  and  to  protect  the  curtail- 
ment of  fihn. 

Among  other  business  was  that  dues 
were  lowered  to  a  minimum  of  $10  a 
year.  Funds  were  voted  for  an  aggres- 
sive program  to  keep  the  business  going 
and  new  officers  were  elected. 

Thank  You,  Mr.  Rich+er 

The  following  letter,  received  from 
Peter  Richter,  Orland  photographer,  was 
much  enjoyed  by  Mr.  Bush  when  he 
returned  and  is  much  appreciated  by 
our  associates: 

October  19,  1942. 
Dear  Sirs: 

We  wish  to  acknowledge  the  letter 
sent  out  by  you  from  H.  L.  Bush  now 
of  the  U.  S.  Marine  Corps. 

Reading  the  Honor  Roll  in  the  Focus 
shows  us  that  Hirsch  &  Kaye  are  doing 
a  lot  to  get  this  conflict  over.  If  every 
firm  and  individual  were  doing  a  pro- 
portionate amount  that  you  are  doing,  it 
would  surely  give  results. 

May  all  these  men  from  your  firm 
serving  our  armed  forces  be  able  to  re- 
turn to  you  and  continue  their  good 
work. 

Respectfully, 
(Signed)  Mr.  and  Mrs.  Peter  Richter. 

Phaostron  Range  Finder 

High-grade  precision  construction  of 
this  guaranteed  optical  instrument  in- 
sures sharp,  exacting  in-focus  pictures. 
Designed  to  meet  the  demand  for  a 
dependable  shockproof  unit.  Molded 
bakelite  case  and  dial,  production  meth- 
ods, equipment,  and  facilities  make  pos- 
sible this  better  military  type  range 
finder  at  a  lower  price. 

Complete  with  camera  attachment 
bracket,  shoe  for  those  cameras  not 
equipped,  and  a  genuine  fine  grain 
leather  carrying  case.    List  price,  $4.25. 


Use  of  Weston  Meters  With 
Kodacolor 

The  new  Kodacolor  process  of  pro- 
ducing color  photographs  on  paper  in- 
stead of  as  a  transparency  is  proving  to 
be  quite  popular.  However,  as  might 
be  expected,  the  range  is  even  shorter 
than  is  the  case  with  Kodachrome.  This 
necessitates  a  slight  change  in  technique. 

Determine  what  is  the  most  important 
color  in  the  scene.  If  the  photograph 
were  to  be  a  portrait,  the  face  would  be 
the  most  important  color — if  it  were  a 
picture  of  a  dog,  the  dog's  coat  would 
be  most  important,  etc.  A  close-up  read- 
ing should  then  be  taken  of  that  prin- 
cipal color  and  the  normal  arrow  set  to 
the  resultant  light  value.  All  black  and 
white  objects  are  disregarded  in  favor 
of  the  principal  color. 

The  A  &  C  positions  do  not  represent 
the  limits  of  the  range  of  Kodacolor,  and 
they  have  no  use  with  this  particular 
film.  But  the  same  information  as  to 
light  quality  does  apply,  and  with  either 
color  process,  poor  results  can  be  ex- 
pected if  the  light  and  lighting  is  in- 
correct. 

Incidentally,  considerable  error  in  ex- 
posure can  be  made  with  Kodacolor  and 
still  obtain  an  image.  But  only  a  very 
exact  exposure  will  lead  to  satisfactory 
color. 

Correct  exposure  of  color  film  is  as 
easy  as  it  is  necessary.  Give  the  meter, 
the  film  and  the  camera  a  break,  use 
the  correct  method  for  correct  exposure. 
And  pass  it  along  to  your  customers. 

When  an  etching  tool  has  been  used 
on  luster  surfaced  prints,  leaving  a 
dulled  spot,  touch  up  the  spot  with  a 
little  liquid  wax  applied  with  a  spotting 
brush.   This  restores  the  luster. 

Scotch  Tape,  placed  on  the  enlarging 
easel  at  the  top  and  side  margin,  will 
hold  the  paper  while  lowering  the  mar- 
gin into  place.  This  also  keeps  the  paper 
from  "kicking  up"  or  slipping,  causing 
uneven  borders. 


4- 


]  [  THE  FOCUS  for  NOVEMBER-DECEMBER,  1942  ] 


PHOTOGRAPHIC  EVIDENCE 

By  CHARLES  C.  SCOTT 
Invaluable  to  Lawyers,  Law  Enforcement  Officials  and  Photographers 

It  is  of  course  of  utmost  importance  to  know  before  trial  what  a  witness  is  going  to  testify 
to  when  he  gets  on  the  stand.  It  is  just  as  important  that  you  know  what  is  necessary  to  produce 
the  kind  of  photograph  which  will  graphically  tell  your  story  to  the  court  and  jury  and  how  to 
get  it  in  as  evidence. 

The  camera  sees  things  the  eye  cannot  detect.  For  that  reason,  photographs  are  used  in  about 
75  per  cent  of  the  law  suits  tried.  This  book,  written  by  a  practicing  lawyer  who  is  also  an  expert 
photographer,  shows  how  to  produce  the  kind  of  photographs  which  will  give  the  desired 
result;  how  to  lay  the  foundation  for  their  introduction,  and  how  to  attack  the  admissibility  of  a 
photograph  offered  by  your  opponent. 

HOW  IN 

How  to  obtain  the  kind  of  photographs  which  DAMAGE  SUITS 
will  illustrate  your  point.                                                                  INSURANCE  CASES 
MEDICO-LEGAL  CASES 


How  they  should  be  introduced.  DISPUTED   DOCUMENTS 

CONDEMNATION  CASES 

How  some  photographs  can  be  excluded.  FORGERY  CASES 

REAL  PROPERTY  CASES 

How  to  detect  faked  photographs.  IDENTIFICATION    PORTRAITS 

FINGERPRINT  CASES 

How  different  positions  of  camera  show  op-  SHELLS  AND   FIREARMS 

posite  effects.  ^,^,^^  DETECTION 


How  x-ray  pictures  are  made  and  used. 

X-Ray  Pictures  Color  Photography 

How  +o  mcorporate  photographs,  x-rays,  and  Infrared  Pictures  Motion  Pictures 

motion  pictures  In  records  on  appeal.  Photomicrography 

"ONE  PICTURE  IS  WORTH   10,000  WORDS" 
922  pages,  with  nearly  200  full  page  illustrations  .  .  .  Price,  $15.00 


Announcement 

KHAKI  COLOR 

WE   HAVE  ADDED   KHAKI   TO   OUR   LINE  OF  COLORS.    THE   BASIC 

COLOR    IS    EASILY    MODIFIED    TO    GIVE    GREENER    OR    BROWNER 

(REDDER)  KHAKI  BY  ADDITION  OF  SMALL  AMOUNTS  OF  TREE  GREEN 

OF  VERONA   BROWN,    RESPECTIVELY.    SAME  SIZES  AND   PRICES  AS 

OTHER  COLORS. 

JOHN  G.  MARSHALL,  INC. 


[  THE  FOCUS  for  NOVEMBER-DECEMBER,  1942  ]                                     [  9 
^ 


\NNli.  PRODUCTION  BOARD  ORDER  L-28 

As  Amended  October  24,  1 942 

(3)  During  the  period  from  October  24,  1942,  to  December  31,  1942,  inclu- 
sive, and  during  the  period  of  three  months  beginning  January  1,  1943,  and  each 
succeeding  period  of  three  months,  no  manufacturer  shall  produce  more  photo- 
flash  incandescent  lamps  than  three  times  35  per  cent  of  the  average  monthly 
number  of  photoflash  lamps  produced  by  him  during  the  year  1941.  (Explanation: 
Roughly  equal  to  35  per  cent  of  former  monthly  production.) 

(4)  No  manufacturer  or  wholesaler  shall  sell,  lease,  trade,  lend,  deliver,  ship 
or  transfer  any  photoflash  or  photoflood  incandescent  lamps,  except: 

(i)  To  a  manufacturer  or  wholesaler; 

(ii)  In  fulfillment  of  purchase  orders  or  contracts  bearing  preference  ratings 
of  AA-5  or  higher; 

(iii)  To  publishers  of  newspapers  or  periodicals,  or  to  news  or  newsphoto 
syndicates,  in  fulfillment  of  purchase  orders  or  contracts  bearing  the  tollowm^ 
certification: 

We  publish  a  newspaper  or  periodical  (or  we  are  a  news  or  newsphoto  syndi- 
cate) and  will  use  the  lamps  covered  by  this  order  in  the  operation  of  such 
business. 

(iv)  To  dealers  in  fulfillment  of  orders  bearing  a  certification  signed  by  such 
dealers  in  the  following  form: 

"The  lamps  covered  by  this  order,  together  with  all  photoflash  and  photoflood 
lamps  now  in  my  inventory,  will  be  sold  only  in  fulfillment  of  orders  which  a  manu- 
facturer or  wholesaler  is  permitted  to  fill  under  Limitation  Order  L-28,  with  the 
terms  of  which  I  am  familiar. 


By " 

You  will  note,  after  reading  the  order,  that  the  manufacturer  is  not  restricted 
in  filling  wholesalers'  orders  of  any  kind.  The  wholesaler,  however,  when  selling 
to  a  retailer,  must  obtain  the  proper  certification  on  the  retail  dealer's  order,  which 
can  be  either  certification  number  three  (iii)  or  certification  number  four  (iv). 
(Number  three  (iii)  is  the  newspaper  certification  and  number  four  (iv),  the 
dealer's  inventory  certification.) 

If  a  wholesaler  sells  direct  to  the  consumer  and  if  the  consumer  is  other  than 
a  publisher  of  a  newspaper,  periodical  or  a  newsphoto  syndicate,  then  a  priority 
of  AA-5  or  higher  is  necessary.  Where  the  account  certifies  that  they  are  pub- 
lishers of  a  newspaper  or  periodical,  or  are  a  newsphoto  syndicate,  then  no  priority 
rating  is  required. 

It  should  be  clearly  understood  that  a  retail  dealer's  inventory  is  not  affected  by 
this  order,  and  he  can  continue  to  sell  anyone  as  heretofore.  However,  when  he 
receives  a  shipment  of  lamps  on  a  certified  order,  then  the  lamps  in  the  shipment, 
together  with  his  inventory,  must  be  sold  only  to  AA-5  priority  and  newspaper 
customers. 


10] 


[  THE  FOCUS  for  NOVEMBER-DECEMBER,  1942  ] 


-^ 


PROPER  STORAGE  OF  CHEMICALS 

CONSERVES  FOR  VICTORY 

Mallinckrodt  Chemicals  have  been  purified  and  made  so  free 
flowing  that  it  is  not  difficult  to  keep  them  working  perfectly 
in  average  storage  conditions.  Some  are  more  sensitive  to 
atmospheric  variations  than  others.  For  that  reason  we  have 
published  Data  Units  and  other  information  suggesting  the 
best  storage  of  chemicals.  Refer  to  your  file.  If  you  don^t 
have  the  information,  a  card  will  bring  it.  Mention  any 
chemical  most  affected  by  your  storage.  This  is  a  PLUS 
service,  without  cost. 


MALLINCKRODT  CHEMICAL  WORKS 

MALLINCKRODT  ST.,  ST.  LOUIS,  MO.      74  GOLD  ST.,  NEW  YORK,  N.  Y. 
CHICAGO         PHILADELPHIA         -  ^^^^^^h.    LOS  ANGELES      MONTREAL 


FINI  CHIMICALS 


^^^^En^ 


[  THE  FOCUS  for  NOVEMBER-DECEMBER,  1942  ] 


[11 


WASTE-THE  SEVENTH  COLUMN 

By  L  L  PERSKIE  (Defender  Photo  Supply  Co.) 


With  the  advent  of  the  allocation 
priority  system,  came  complex  problems 
to  the  manufacturers  of  photographic 
supplies.  Articles,  readily  available  prior 
to  the  war,  suddenly  became  unavailable, 
or  next  to  impossible  to  obtain.  This 
condition  necessitated  the  discontinu- 
ance of  many  products  heretofore  manu- 
factured and  it  appears  that  more  items 
will  follow.  Anticipating  eventualities, 
now  is  the  time  to  conserve  and  to  be 
consistent  with  available  supplies. 

The  following  suggestions,  based  on 
facts  and  practice,  will  aid  in  seeing  your 
business  through  the  war  era.  Start  now 
to  educate  your  customers  to  smaller  size 
prints.  A  gross  of  11x14  paper  has  al- 
most twice  the  area  of  a  gross  of  8x10 
paper,  and  there  is  over  twice  the  area 
in  a  gross  of  8x10  paper  compared  with 
5x7.  Customers  buying  portraits  expect 
good  expressions,  done  technically  well. 
The  size  of  the  print  will  hardly  influ- 
ence them  if  the  photograph  itself  is  not 
pleasing.  Size  is  a  matter  of  taste,  and 
the  customer  can  be  influenced  to  favor 
the  smaller  size,  if  its  advantages  are 
pointed  out.  Small  pictures  can  be 
placed  almost  anywhere  and  be  in  good 
taste;  large  ones  fit  only  in  certain  spots 
to  be  harmonious  as  any  housewife  will 
agree. 

Standardize  on  surfaces  and  grades 
of  paper  to  use  as  few  as  is  absolutely 
necessary.  You  know  that  many  sur- 
faces exist,  but  your  customer  probably 
doesn't  know,  nor  care,  so  long  as  the 
photograph  itself  is  pleasing.  From  the 
manufacturers'  standpoint  the  fewer  the 
surfaces  and  grades  to  be  made,  the 
greater  the  quantity  of  the  few  can  be 
made.  Thus  the  possibility  of  continued 
supply  is  greater. 

Check  the  diffusion  glass  or  condenser 
and  lens  in  your  enlarger.  Make  sure 
they  are  clean.  Dust  or  aerial  haze  cause 
uneven  illumination,  resulting  in  wasted 
materials. 


Make  tests  on  small  pieces  of  paper 
to  determine  exposure  and  developing 
times.  The  few  minutes  consumed  are 
more  than  compensated  for  by  the  ma- 
terial saved. 

Mix  the  quantity  of  developer  that  is 
needed,  based  on  2  oz.  of  developer  per 
8x10  print,  when  the  quantity  of  prints 
to  be  made  does  not  exceed  24.  If 
greater  quantities  are  being  made,  allow 
from  1  to  1  Yz  oz.  of  solution  per  print. 
Your  own  good  judgment  under  other 
conditions  may  alter  these  figures. 

Use  a  short  stop  bath  to  insure  uni- 
formity of  prints  and  to  prolong  the  life 
of  the  hypo. 

Using  a  timing  clock  and  a  ther- 
mometer for  consistent  and  accurate 
results.  It  is  tiring,  and  never  exact,  to 
count  seconds  mentally.  And  modern 
mothers  no  longer  use  the  elbow  to  de- 
termine if  the  temperature  of  baby's 
bath  is  correct. 

If  surrounding  temperatures  are  con- 
siderably higher  or  lower  than  the  de- 
veloper, place  the  tray  in  a  larger  tray 
of  water  of  the  proper  temperature. 
Warm  developers  oxidize  rapidly  caus- 
ing inconsistent  prints.  Cold  developers 
yield  flat  degraded  prints. 

Keep  your  Ferrotype  plates  meticu- 
lously clean  and  polished.  Prints  that 
stick  cannot  be  delivered.  Don't  store 
photographic  materials  in  a  moist  or 
humid  place.  Keep  them  in  the  coolest, 
driest  place  available.  Make  sure  your 
workrooms  are  clean;  dust  or  particles 
of  chemicals  floating  about  are  pat  to 
spoil  a  valuable  "shot."  Check  light 
diffusion  mediums.  Are  they  yellow 
with  age,  or  have  they  become  dust  col- 
lectors? If  either,  replace  them.  You'll 
find  less  light  needed  for  the  same  ex- 
posure time.  Conserving  electricity  is 
vital,  too. 

Clean  lenses  frequently  using  a  fine 
tissue.  Clouded  lenses  yield  flat  nega- 
tives.  Keep  the  lens  hooded  to  prevent 


-^ 


12] 


[  THE  FOCUS  for  NOVEMBER-DECEMBER,  1942  } 


-5- 


light  flare  from  ruining  negatives.  Clean 
the  inside  of  your  camera,  making  sure 
all  metal  parts  are  painted  matt  black. 

Exercise  care  before  making  expo- 
sures. Think!  Is  the  lens  at  the  proper 
aperature;  is  the  shutter  speed  correct; 
lighting  arrangement  as  desired;  every- 
thing being  photographed,  in  its  right 
position?  Remember,  a  film  saved  now 
will  be  on  hand  later.  Reduce  the  num- 
ber of  exposures  usually  made,  "for  the 
duration."  Additional  care  and  patience 
before  exposing  results  in  equal  quality 
yield  to  greater  numbers.  If  you  use  5x7 
or  larger  films  for  your  portraits  and 
made  heads  2"  in  size  or  smaller,  be 
sure  to  carefully  pose  the  sitter  so  that  a 
three-quarter  length  proof  as  well  as  a 
head  and  shoulder  pose  can  be  submitted 
from  the  same  negative. 

New  equipment  is  out  for  the  dura- 
tion; your  local  cabinet  maker  or  me- 
chanic can  keep  in  repair  the  facilities 
you  have.  With  added  care  your  equip- 
ment will  see  you  through. 

Use  formulas  recommended  by  the 
manufacturer.  Their  chemists  are  paid 
well  to  assure  you  of  proven  results. 
The  day  of  a  "pinch  more  or  less"  of 
"this  or  that"  is  in  the  far  background. 
It  is  not  only  hazardous,  but  most  times 
wasteful.  Mix  chemicals  thoroughly  in 
the  order  given  in  the  formula,  before 
adding  the  next  ingredient.  Precipita- 
tion might  ruin  the  entire  batch. 

Use  negative  developers  which  can 
be  replenished.  This  is  conducive  to 
more  evenly  developed  negatives  and  it 
avoids  the  waste  of  making  a  new  tank 
of  developer  for  each  day's  work. 

Use  developers  at  recommended  tem- 
peratures; reduction  or  intensification 
due  to  carelessness  in  not  having  checked 
the  temperature,  is  an  unnecessary  waste 
of  time  and  material. 

If  the  solutions  are  too  warm  for  use, 
remove  a  portion  and  float  a  bottle  of 
ice  in  the  tank  until  the  desired  degree 
is  reached,  then  remove  the  bottle  and 
replace  the  portion  of  developer  pre- 
viously removed.  The  strength  and  con- 
sistency is  not  impaired  by  this  method. 


If  too  cold,  remove  a  portion,  heat  it 
and  replace,  continuing  until  desired 
temperature  is  attained. 

Make  and  process  your  negatives  so 
as  to  print  on  a  specific  contrast  of  paper. 
This  eliminates  wasting  time  and  ma- 
terial testing  to  determine  which  con- 
trast will  yield  a  better  print.  Cover 
your  developer  and  hypo  tank  with  wax 
paper  on  the  liquid  surface,  and  use  lids 
on  the  tanks.  Oxidation  and  sulphuriza- 
tion  exhausts  solutions  as  rapidly  as 
actual  use. 

Till  Victory — Don't  help  the  Axis  by 
sabotaging  your  business  through  waste. 

And  with  what  you  save,  BUY  WAR 
BONDS. 

Mirotex  Reflectors 

This  is  a  portable  reflecting  service 
the  use  of  which  will  be  enjoyed  by 
both  professional  and  amateur  photog- 
raphers. It  might  be  likened  to  the  stiff 
covers  of  a  book.  The  exterior  is  cov- 
ered with  an  imitation  leather.  The  in- 
terior is  lined  with  silver  foil.  The  re- 
flector is  cloth  hinged  so  it  may  be  closed 
to  size  24x26".  A  handle  on  each  side 
forms  a  double  handle  for  convenient 
carrying  when  the  reflector  is  closed. 
When  opened  it  becomes  24x52  and  the 
handles  again  serve  to  hold  the  reflector 
in  any  desired  position. 

The  price  is  so  low  that  if  used  only 
once  or  twice  the  investment  is  justified. 
You  will  probably  make  use  of  it  all 
the  time  once  you  have  one.  The  price 
is  $2.75  each.  An  excellent  item  for  all 
camera  shops  to  distribute. 


Acetic  Acid  is  not  as  easily  obtained 
as  it  once  was.  It  is  a  good  idea,  there- 
fore, to  use  it  no  more  lavishly  than  the 
formula  calls  for.  Know  the  strength  of 
the  acid  you're  using  and  don't  use  too 
much. 

Too  much  may  cause  blisters,  emul- 
sion peeling,  on  film.  Or  overharden 
to  make  later  retouching  difficult.  It 
may  cause  prints  to  curl;  perhaps  to 
crack  or  break. 


[  THE  FOCUS  for  NOVEMBER-DECEMBER,  1912  ] 


[13 


KODAK  INDUSTRIAL  X-RAY  FILM  HELPS  ARM 
AMERICA  BETTER,  FASTER 


X-rays  are  penetrating  little  rays, 
1/10,000  the  length  of  light  rays.  The 
eye  can't  see  them,  but  they  register  on 
sensitive  photographic  film.  You  know 
how  they  go  through  flesh  and  bone — 
flesh  easier  than  bone.  You've  seen  the 
pictures. 

They  go  through  light  aluminum 
more  easily  than  through  steel — but  they 
go  through  both.  Kodak  research  and 
skill  made  it  possible  to  produce  a  film 
so  sensitive  that,  with  the  modern  X-ray 
machines,  it  gets  a  radiograph — an  X-ray 
picture — of  the  inside  structure  of  dense 
metals  like  steel  armor  plate,  inches 
thick. 

In  one  aircraft  factory  alone,  every 
day,  several  thousand  14xl7-inch  sheets 
of  Kodak  Industrial  X-ray  Film  are  used 
to  examine  aluminum  castings.  And  this 
is  becoming  typical  of  American  aircraft 
production. 


This  safeguard  makes  it  possible  to 
use  25  per  cent  less  metal  with  safety — 
it  isn't  necessary  to  compensate  for  pos- 
sible defects  by  adding  weight.  It  saves 
material,  it  saves  work,  it  saves  lives. 

Invisible  defects  in  the  welded  seams 
of  high-pressure  boilers — for  the  U.  S. 
Navy — are  searched  out  through  X-ray 
pictures.  Welders  even  "go  to  school" 
through  the  medium  of  radiographs — 
they  "pass  their  examinations"  when 
X-ray  film  shows  they  can  produce  a 
flawless  weld. 

The  widespread  adoption  of  Kodak 
Industrial  X-ray  Film  was  hastened  by 
the  urgencies  of  war.  Now  that  this 
method  of  testing  has  proved  its  value 
so  conclusively,  you  can  se  sure  that  it 
will  continue  to  serve  you  after  the  war, 
by  guarding  against  hidden  defects  in 
products  you  will  buy.  .  .  .  Eastman  Ko- 
dak Company,  Rochester,  N.  Y. 


SERVING  HUMAN  PROGRESS  THROUGH   PHOTOGRAPHY 


MOUNTING 
CORNERS 


-TRANSPARENT 


"THE  VICTORY  CORNER" 

"For  the  Service  Man,  His  Family, 
and  All  Patriotic  Americans" 

"RED,  WHITE  AND  BLUE" 

(100  TO  THE  ENVELOPE) 


Have   "Two  New  Additions" 

to  THEIR  FAMILY  for  the 

"New  Additions"  to 

THE  FAMILY 


For  Those  "Baby"  Snapshots 

"BABY  PINK"  for  HER  Album— 

"BABY  BLUE"  for  HIS 

(PACKED  100  CORNERS  TO  THE  ENVELOPE- 
REGULAR  SIZE) 


And  Don't  Forget  the  Rest  of  the  "NuAce  Family" — 
BLACK.  WHITE.  IVORY.  RED,  GREEN.  GOLD.  SILVER.  GRAY.  SEPIA  and  TRANSPARENT 


H] 


[  THE  FOCUS  for  NOVEMBER-DECEMBER,  1942  ] 


Film  Rationing  Is  Like  Gas 
Rationing 

Now  that  our  readers  are  better  ac- 
quainted with  the  way  mileage  of  their 
automobiles  is  rationed  by  controlling 
the  distribution  of  gas,  they  will  better 
understand  the  general  situation  with 
reference  to  delivery  of  film.  You  will 
notice  your  gasoline  coupons  specify  a 
definite  amount  of  fuel  but  there  is  no 
specified  time  in  which  the  coupon  must 
be  used  except  that  all  coupons  in  the 
book  are  presumed  to  be  used  within  a 
given  number  of  weeks  or  months.  You 
can  use  your  coupons  for  a  given  period 
within  two  or  three  days  or  you  can  so 
regulate  your  mileage  that  you  will  be 
able  to  use  your  car  for  limited  mileage 
each  day. 

Rationing  of  film  is  handled  in  some- 
what the  same  way.  Your  distributor  is 
allowed  a  definite  amount  of  film  each 
month.  It  is  possible  that  your  distrib- 
utor may  exceed  his  December  quota 
and  actually  order  and  obtain  more  than 
he  should  have  received.  This  excess 
quantity  is  deducted  trom  his  quota  for 
January. 

Assuming  for  illustration  that  our 
quota  would  be  one  thousand  dollars 
a  month,  this  would  be  at  the  rate  of 
twelve  thousand  a  year.  We  might  pos- 
sibly acquire  this  much  film  in  one  or 
two  months,  filling  every  order  for 
any  quantity,  and  everybody  would  be 
happy.  However,  we  would  soon  have 
reached  the  limit  of  our  purchase  and 
for  an  indefinite  period  would  have  no 
film  whatever  to  offer. 

We  think  it  is  much  more  desirable 
that  moderate  quantities  continue  to 
reach  you  one  month  after  another  be- 
cause while  the  holiday  season  may 
mean  much  to  you,  the  business  avail- 
able to  you  during  the  remaining  months 
of  the  year  are  what  you  require  to  stay 
in  business.  Therefore,  any  promise  or 
inference  that  large  quantities  of  film 
may  be  obtained  through  any  distributor 


Non-Essential? 

The  War  Production  Board  is  con- 
sidering a  number  of  lines  of  business 
with  a  view  to  declaring  them  non-essen- 
tial. Profession  photography  is  included. 
Unlike  the  publicity  given  to  the  ration- 
ing of  gas  and  coffee,  you  will  probably 
know  nothing  of  the  final  decision  until 
announced,  when  it  will  be  too  late. 

The  Photographers  Association  of 
America  is  trying  to  arouse  the  profes- 
sional photographers  to  the  need  of 
prompt  action  to  permit  its  members 
and  you  to  stay  in  business.  Each  pho- 
tographer is  asked  to  promptly  become 
a  member  of  the  association  which  will 
now  cost  you  only  $5  a  year  which  in- 
cludes subscription  to  Professional  Pho- 
tography and  Commercial  Photography. 
These  books  alone  are  worth  the  cost  of 
your  membership.  Members  are  asked 
to  obtain  and  fill  out  a  form  obtainable 
from  the  association  in  order  that  your 
spokesmen  in  Washington  may  have  all 
the  ammunition  available  to  bring  your 
case  to  the  authorities.  You  will  find 
that  those  industries  that  are  organized 
have  a  better  chance  to  survive  than  a 
business  like  photography  which  con- 
sists of  a  lot  of  rugged  individualists  at  a 
time  when  the  individual  means  little. 
Send  your  check  and  request  for  mem- 
bership to  Photographers  Association  of 
America,  520  Caxton  Building,  Cleve- 
land, Ohio. 


Need  Bulbs? 

Supplies  of  photoflash  and  photoflood 
bulbs  including  so-called  enlarger  flood 
lamps  are  more  readily  available  to  pro- 
fessional photographers  who  own  and 
operate  an  established  business  than  may 
be  realized.  If  you  require  bulbs  which 
you  yourself  use,  but  do  not  sell,  you  can 
obtain  a  90  days'  supply.  Ask  Hirsch 
&  Kaye  to  help  you  prepare  your  request 
to  WPB. 

should  be  accepted  with  your  fingers 
crossed.  Each  distributor  is  allowed  a 
specific  amount  of  film  and  no  more. 


[  THE  FOCUS  for  NOVEMBER-DECEMBER.  1942  ] 


^ 


The  Sawyer  View-Master 

Brings  You  Sensational  Natural  Color 
Pictures 


The  Sawyer  \^ie\v-Master  brings  you 
sensational  natural  color  pictures  of  here 
and  there  and  this  and  that. 

The  View-Master,  no  larger  than  an 
ordinary  pair  of  opera  glasses,  is  beauti- 
fully molded  of  durable  plastic,  equipped 
with  accurately  polished  lenses,  and 
comes  to  you  perfectly  adjusted  for 
proper  operation.  A  trip  of  the  lever  and 
a  new  picture  appears  to  amaze  you 
with  its  breathtaking  color  and  realism. 
A  high  quality  instrument  at  a  surpris- 
ingly low  price. 

There  is  a  thrilling  fascination  in 
viewing  these  natural  color  photographs 
of  outstanding  scenic  subjects.  The 
stereoscopic  feature  gives  the  pictures  a 


fullness  of  depth  and  an  accuracy  of 
detail  that  is  almost  breath-taking  in  its 
realism.  It  provides  endless  variety 
through  the  use  of  patented  reels  which 
can  be  quickly  changed.  Each  reel  has 
seven  sets  of  full  color,  stereoscopic 
photographs  selected  from  one  scenic 
area  or  attraction. 

A  View-Master  will  have  endless  in- 
terest in  your  home  because  new  reels 
of  pictures  can  continually  be  added. 
By  adding  new  reels  you  will  soon  have 
a  complete  library  which  will  be  a  source 
of  never-ending  pleasure.  The  View- 
Master  library  file  is  a  specially  designed 
box  to  hold  one  View-Master  and  an 
expanding  file  (25  pockets)  in  which 
to  store  your  View-Master  reels.  Attrac- 
tive, neat,  and  a  convenient  record  of 
your  vacation  travel  pictures. 

Mew-Master  complete  with  one 
reel $\  .50 

View-Master  only  (without  reel)-  1.15 

View-Master  Reels,  each  containing 
seven  pairs  of  full  color  photo- 
graphs, 35c  per  reel — 3  reels  for  .  1.00 

Library  File  Box  complete  with  one 
\^iew-Master  and  seven  selected 
reels 3.50 

Detailed  list  of  subjects  sent  on  request 

DO  vnrR  rHRIST\U<;  nHOPPIXC  EARLY 


H- 


Double  Deliveries 

You  may  not  make  more  than  one 
delivery  from  one  point  of  origin  to  one 
point  of  distinction  in  the  same  day. 
Remember  that  the  word  "delivery" 
has  more  meanings  than  commonly  as- 
sociated with  the  word.  An  unsuccess- 
ful attempt  to  deliver  is  likewise  con- 
sidered a  delivery. 

Should  you  leave  a  package  at  the 
home  of  a  customer  on  Monday,  you 
cannot  deliver  any  more  to  him  the 
same  day.  If  your  customer  was  not  at 
home,  you  cannot  call  the  same  day,  as 
the  first  action  is  considered  a  delivery. 
If  you  call  for  and  pick  up  merchandise 
at  an  address  during  any  day,  you  can- 


not make  any  delivery  on  the  same  day. 
According  to  these  rules,  delivery  by 
taxicab  means  the  cab  is  a  truck  and  is 
considered  within  the  restrictions  of  the 
ODT.  The  foregoing  restrictions  are 
the  reason  we  so  often  find  that  orders 
packed,  labeled,  and  ready  for  shipment, 
are  still  in  our  possession  for  a  day  or 
two  before  ultimate  pick-up. 

Frame  Catalog  No.  15 

It  is  our  pleasure  to  report  that  we  are 
able  to  furnish  an  attractive  new  line  of 
wood  frames.  Notwithstanding  short- 
age of  trained  help,  we  did  find  time  to 
prepare  a  simple  descriptive  and  illus- 
trated catalog.  If  interested,  be  sure  you 
obtain  a  copy  of  frame  catalog  No.  15. 


16] 


r  THE  FOCUS  for  NOVEMBER-DECEMBER,  1942  ] 


-+ 


''Sussman  Mounts  Are  Paramount" 


^>^6torla   ^otdi 


er 


Pure  White    Rag   Stock — Deckled   Edge — 
Slip-in  Style 

Customers  occasionally  want  a  black  and  white, 
or  blue  black  print  of  their  portrait,  and  to 
supply  this  requirement  the  Astoria  Is  offered. 
Its  faint  tint  border  and  plate  sink  around  open- 
ing becomingly  frame  the  picture. 


Print  Size 

3      X  4 


Outside  Size    Price  per  100 


X  5 

X  6 

X  4  Group 

X  7 

X  5  Group 


6I/2X   8I/2 


5     X   7 
5I/2X  8 

7  xiOS/g 
8I/4X  71/4 

8  X II  3/4 
9I/8X  81/8 
91/4x1  21/2 


8i/2X   6/2  G'roup  I  I'Ax  93/4 


10 
I  I 
14 


xlO 

X   8  Group 
xl4 

xl  I   Group 
Boxed  in 


103/4x14 

13  xl|5/8     ^ 

14  XI8I/2 
17     XI5I/2 

OO's,  3x4,  3x5.  4x6 


$  6.75 
7.75 
I  1.00 
12.00 
12.25 
12.50 
15.50 
15.75 
17.50 
18.00 
34.00 
34.00 


Boxed  in  50's — All  Other  Sizes 


1 1/ lidvale   C^aSet 

Gray  and   Neutral — Black  and  Silver — Black  and  Gold — 
Coated   Stock — Crushed   Edge   Underlay — Slip-in  Style 

Attractiveness  sells  more  pictures.  The  MIDVALE  EASEL 
enhances  the  portrait  but  does  not  detract  any  attention 
from  the  portrait.  Made  in  a  complete  range  of  sizes. 
Exceptionally  reasonable  at  today's  prices. 


Outside  Size  Price  per  100 

43/4X  65/8  $   7.00 

55/8X  85/8  9.00 

63/4X  91/2  I  i.OO 

8%x  75/8  12.50 

9     xl2  17.00 

I  jl/gx  93/4  17.00 

10     X I  31/2  19.00 

12/2x11  19.00 

oxed  in   I  OO's,  3x5  and  4x6 — Boxed  in  50's,  5x7  and  7x5 

Boxed  in  25's,  6'/2x8'/2  and  larger 

Sannple  on  receipt  of  List  Price 


Print  Size 

3  X   5 

4  X   6 

5  X   7 

7  X   5  Group 

6I/2X  81/2 

8/2X   6/2  Group 

8  xiO 
10      X   8  Group 


Manufactured  by  A.  SUSSMAN  &  CO.,  Philadelphia 

HIRSCH  &  KAYE 

Disfributors 


f  THF  FOCUS  for  NOVEMBER-DECEMBER,  1942  ] 


[17 


''Sussman  Mounts  Are  Faramnunt" 

Creation  Coated  Duplex  Cover  and  Insert  Stock — Serrated   Edge   Underlay — Slip-In  Style — 

Gray  and  Neutral  Shades 

Strikingly  modern  in  stock  and  design,  most  attractively  framing  photographs,  aptly  describe  the 
Kelvin  easel.  In  oversized  dimensions  throughout  all  the  sizes  in  which  it  is  made,  it  is  a  style  which 
once   seen,   will   demand   instant  attention,   and    produce   customer  demand   for  additional    pictures. 

Kelsey  is  the  Ke!vin  Style  in  2-piece  Gray  only 

Price 

Print  Size  Outside  Size  per  100 

3x  4  43/4X  63/4  $  7.25 

3x  5  53/;x  7y8  9.00 

4x  6  6I/8X  9  10.75 

5x   7  71/8XIOI/8  12.25 

8x10  10     xl  31/2  20.50 

I  Ox  8  l2'/2xl  I  21.00 

KELSEY 


Print  Size 

Outside  Size 

Price 
per  100 

3x  4 

3x  5 
4x  6 
5x   7 

43/4^  63A 

sysx  75/8 

6I/8X  9 
7'/8X  101/8 

$  5.50 
6.75 
8.50 
9.50 

Boxed  in 

lOO's  in  3x4  size — Boxed 

in  50 

s,  3x5, 

4x6 

and  5x7 

Boxed  in  25's,  8x10 

and 

10x8 

Sample  on  receipt  0 

f  List  Price 

falcon    ^otdi 


eir 

Crash   Patterned  White   Rag  Stock — Slip-In  Style — Deckled  Cover  and   Insert 

This  folder  gives  an  impression  of  greater  worth 
than  the  modest  prices  would  indicate.  A 
pleasing  shaded  tint  in  a  double  plate  cink 
on  the  insert  around  the  opening,  lends  an 
artistic   appearance  to  your  portraits. 

Price 
per  100 

3x4  5x7  $  6.75 

3     X   5  5'/2x  8  7.75 

4x6  7     xlOVs  10.50 

5x7  8     X I  1 3/4  11.75 

7     X  5  Group  9I/8X  81/8  12.25 

14.50 
17.00 
17.00 


Outside  Size 
5     X   7 
5'/2x   8 

7  xlOVs 

8  X  I  I  3/4 
9'/8x  81/8 
91/4x121/2 

103/4x14 

13   xiiys 

Boxed  in    lOO's,  3x4,  3x5,  4x6,  5x7 

Boxed  in  50's — All  larger  sizes 

Samples  on  receipt  of  List  Price 


5    Group 
6I/2X    8I/2 
8      xlO 
0x8    Group 


Manufactured  by  A.  SUSSMAN  &  CO.,  Philadelphia 

HIRSCH  &  KAYE 

Distributors 


-H 


18] 


[  THE  FOCUS  for  NOVEMBER-DECEMBER,  1942  ] 


The  American  Annual  of  Photography 

Volume  57  •    1943 

272  pages ...  72  pictorial  illustrations  ...  20  articles  . . .  Formulary 

Pictorial  List 

This  is  fhe  annual  that  every  photographer  looks  forward  to.    This  is  the  annual  that 

gives  you  INFORMATION;  pictorial,  technical,  commercia'.    Make  good  use  of  your 

photographic  reading  time  by  reading  the  one  photographic  annual  that  is  packed 

full  of  meat.   Look  at  the  list  of  articles. 


Space-Time  and  the  Photographer — 
L.  Moholy-Nagy.  Articulation  with- 
out structure. 

Cameras,  Color  and  Kodachrome — 
Floyd  E.  Somerville.  Translating  the- 
ory into  practice. 

Equipment  in  Theory  and  Practice — 
Calvin  Rutstrum.  Making  it  earn  its 
keep. 

Home  Portraiture — Paul  L.  Anderson. 
A  study  in  characterization. 

Knock-Down  Copy  Stand — William  A. 
Barnhill.  Takes  the  drudgery  out  of 
the  job. 

Some  Characteristics  of  Varigam 
Printing  Paper — Paul  E.  Boucher. 
How  much  it  stretches  the  scale. 

Artificiality  and  Convention — H.  W. 
Honess  Lee.  Ancient  shackles  broken. 

Efficient  Light  Sources  in  Photo- 
micrography—  D.  H.  Hamly.  Ap- 
proached from  a  scientific  angle. 

Photoflash  Facts — Arthur  Palme.  Put- 
ting them  to  intelligent  use. 

$1.50  in  paper, 

Postage  extra:   1st  and  2nd  zones   (1-150  miles) 

(300-500  m 


Lighting  for  Color  Portraiture — Leo 
A.  Leigh.  Intelligent  use  for  effective 
results. 

Cine  Title  Backgrounds  from  Koda- 
slides  —  John  W.  McFarlane.  Two 
beauties  combined. 

Technique  of  Documentary  Photog- 
raphy—  Louis  A.  Waters.  Specific 
operating  instructions. 

Infrared  Pictorialism  —  /«<:^  Wright. 
A  new  light  on  an  old  subject. 

Nature  in  Sequence — Henry  B.  Kane. 
And  looking  much  alive. 

Practical  Sensitometry — W.  A.  Reedy. 
A  practical  presentation. 

BiBLio — Herbert  C.  McKay.  A  lot  for 
your  money. 

Pictorialism  Through  the  Years — 
Fran\  R.  Fraprie.  A  brilliant  histor- 
ical document. 

Rhythmic  Pictorial  Composition — 

G.  G.  Granger.  A  new  and  effective  ap- 
proach. 

Dynamic  Simplicity — Stanley  Ray  field. 
Puts  a  wallop  in  pictures. 

$2.25  in  cloth 

I  Ic;  3rd  zone   (  150-300  miles).   13c;  4th  zone 
iles) ,  I  7c. 


BOOM  OR  DEPRESSION? 

Many  present  economic  policies  undoubtedly  would  be  different  if  all  groups 
of  the  people  realized  that  war  is  not  a  condition  of  prosperity  in  which  they  may 
aspire  to  a  greater  share.  On  the  contrary,  war  in  its  effect  on  living  standards  is  a 
state  of  depression,  however  the  fact  may  be  obscured  to  the  general  view  by  high 
industrial  activity,  high  payrolls  and  farm  income,  and  the  other  recognized 
business  indexes.  There  is  no  "melon"  of  increased  production  of  goods  and 
services  to  be  cut;  instead  the  supply  of  the  necessities  and  comforts  of  life  to  be 
divided  is  smaller.  Pressure  group  demands  are  in  general  demands  for  a  slice 
of  a  non-existent  melon;  and  when  they  are  based  on  the  principle  of  "equality 
of  sacrifice"  they  pervert  a  noble  phrase.  Whether  through  misunderstanding  of 
economic  principles,  or  through  intent,  they  are  in  fact  attempts  to  avoid  sacrifice, 
by  laying  the  burden  on  the  other  fellow. — Extract,  Bulletin  of  the  National  City 
Ban\  of  New  Yor}^. 


-H 


[  THE  FOCUS  for  NOVEMBER-DECEMBER,  19-12  ] 


[19 


-4- 


PORTABLE  BACKGROUNDS 


"MODEL" 
Design  No.  223 

Complete  BoxOutfitas  shown, 
no  tripod  needed  with  this. 
Painted  on  ONE  side.  4x6. 
$19.20;  5x7.  $22.50;  6x8. 
$26.40.  Painted  BOTH  sides. 
4x6,  $19.20;  5x7,  $26.50;  6x8. 
$36.00. 


"JUNIOR" 
Design  No.  224 

Simple  Portable  Outfit  rolls 
from  bottom  on  wood  roller, 
slat  at  top  hooks  over  tripod. 
Single  painted:  4x6,  $9.75; 
5x7,  $13.00;  6x8,  $23.10. 
Painted  both  sides:  4x6, 
$12.00;  5x7,  $20.00;  6x8. 
$28.10.  See  catalog  for  other 
designs. 


20  }                                   [  THE  FOCUS  for  NOVEMBER-DECEMBER,  1942  ] 
^ 


PAKO  PRODUCTS 


The  new  1943  Revenue  Act,  effective  November  1,  1942,  increases  the  excise 
tax  on  PAKO  equipment  from  10  per  cent  to  25  per  cent. 

All  back  orders  awaiting  shipment  or  new  orders  arriving  on  or  after  Novem- 
ber 1,  1942,  will  be  billed  in  accordance  with  the  new  tax. 

Where  a  Tax  Exemption  Certificate  covering  an  order  to  be  shipped  on  or 
after  November  1,  1942,  has  been  issued  on  a  10  per  cent  basis,  a  new  Certificate 
covering  the  additional  tax  of  15  per  cent  should  be  procured  and  forwarded  to  us. 

No  Tax  on  Replacement  Parts 

The  new  excise  tax  does  not  apply  to  replacement  or  repair  parts  except  when 
they  are  purchased  with  and  at  the  same  time  as  a  taxable  item.  This  includes  parts 
in  which  rubber  is  the  chief  component,  as  rubber  is  exempted  from  the  tax  in 
this  new  law. 

A- 10  Rating  Required  on  All  Repair  Parts  Orders 

All  orders  for  replacement  or  repair  parts  should  bear  an  A-10  rating  as  provided 
in  Preference  Rating  Order  P-100.  This  applies  to  all  repair  parts  whether  pur- 
chased as  such  or  used  in  the  rebuilding  of  equipment  such  as  a  printer  head. 
Therefore  when  sending  in  orders  for  the  rebuilding  of  equipment,  be  sure  that 
your  order  bears  the  proper  rating. 

Much  time  can  be  saved  in  filling  replacement  part  and  repair  orders  if  all 
will  be  careful  to  properly  certify  the  ratings  on  all  orders  before  they  forward 
them  to  us.  The  form  of  Certification  now  authorized  for  all  ratings  including 
A-10  under  P-100  is  shown  in  Priorities  Regulation  3  as  Amended  October  3,  1942, 
a  copy  of  which  can  be  procured  from  your  nearest  WPB  field  office  or  direct 
from  Washington.   It  has  been  published  in  the  Focus. 

Canvas  Aprons  Require  Rating  of  A-2  or  Better  and  End-Use  Certificate 

Under  General  Preference  Order  M-91  covering  cotton  duck  products,  orders 
for  canvas  dryer-aprons  must  bear  a  preference  rating  of  A-2  or  better,  and,  except 
on  orders  of  the  Army,  Navy  and  Maritime  Commission,  must  be  accompanied 
by  a  signed  Certificate  of  end-use  as  authorized  in  the  order. 

Copies  of  this  Certificate  may  be  obtained  from  Hirsch  &  Kaye.  We  require 
a  signed  copy  of  this  Certificate  from  each  customer  buying  an  apron,  and,  in 
turn,  we  forward  a  signed  Certificate  made  out  for  "resale"  with  our  order  to 
factory. 

Where  an  A-2  or  higher  rating  cannot  be  given,  we  will  accept  your  order  and 
substitute  "drill"  for  canvas.   Be  sure  such  orders  bear  an  A-10  rating. 

Copper,  Bronze,  and  Brass  Parts  Available  Only  on  Special  Orders 

Under  Order  M-9-c,  photographic  equipment  parts  made  of  copper  or  copper 
base  alloys  are  available  only  on  military  orders  and  for  the  repair  of  document 
copying  machines.  Whenever  substitute  materials  for  such  parts  are  available, 
your  order  will  be  filled.   Otherwise,  these  items  must  be  deleted. 

While  we  realize  that  these  restrictions  can  only  add  to  the  inconveniences  you 
are  experiencing  in  business  today,  your  compliance  with  them  will  greatly  assist 
us  in  giving  you  the  best  service  possible  under  the  difficult  conditions  of  war  days. 

Be  assured  that  we  are  doing  everything  possible  to  serve  you  as  efficiently  as 
we  can,  and  that  your  cooperation  is  most  sincerely  appreciated. 


-5- 


[  THE  FOCUS  for  NOVEMBER-DECEMBER,  1942  ] 


[21 


WABASH  FLASHLAMP  CHANCE 

The  manufacture  of  certain  types  of  photoflash  and  photoflood  lamps  has  been 

discontinued  by  the  War  Production  Board.   Lamps  no  longer  manufactured  are 

these: 

Superflash  Press  50  Superflood  No.  Bl 

Superflash  No.  3X  Superflood  No.  B4 

Superflash  No.  OB  Super-N-Larger  No.  E-10 

Superflash  No.  40B  Super-N-Larger  No.  E-12 

Superflash  No.  3B  Super-N-Larger  No.  E-14 

This  limitation  order  does  not  afifect  the  stock  we  have  on  hand  which  we  will 

continue  to  sell  without  restriction  as  long  as  the  supply  lasts.    Our  readers  are 

reminded  that  we  have  a  stock  of  these  discontinued  lamps. 

We  recommend  the  following  substitutions: 

For  Press  50 — substitute — either  Press  40  or  No.  2. 

For  No.  3X — substitute — either  No.  2  or  No.  3. 

For  No.  OB  and  No.  40B— substitute— No.  2B. 

For  No.  3B — substitute — No.  2B. 

For  Blue  Superflood  No.  Bl  and  No.  B4 — substitute — No.  B2. 

For  No.  E-10 — substitute — No.  E-IL 

For  No.  E-12 — substitute — No.  E-11. 

For  No.  E-14 — substitute — No.  E-15. 

You  will  note  that  we  recommend  in  several  instances  substitute  lamps  of 
lesser  and  greater  intensity.  This  will  give  the  photographer  a  chance  to  choose 
the  proper  lamp  required. 

^ ^ 

Kodalith  Film  Electric  X-Ray  Corporation,  for  the 
Your  attention  is  called  to  the  follow-  ill^^stration  on  the  front  page.  It  is  ap- 
ing change  in  Kodalith  film.  As  fast  as  propriate  to  mention  that  X-Ray  film 
existing  stocks  are  sold  out,  orders  will  has  not  been  rationed  and  perhaps  pro- 
be filled  with  this  recommended  sub-  fessional  photographers  will  out  of  sheer 
stitute:  necessity  take  up  X-Ray  technique. 
Film  Discontinued        Recommended  Substitute  ^•^s—^^T'"^ 

Eastman  Gravure Eastman  Commercial 

Kodalith  Blue  Sensitive Kodalith  Ortho  R^ax,   Pa^i^m    DU^4>>^^^  •..  ^L^^^.^ 

Kodagraph  Contrast  ......  Kodahth  Ortho  Thin  ^^Y   »<egiOn    KhotographePS 

Process  Thin  Base ._       ..Base  Should   UnderS+and  This 

^^^"^^^^  We  who  go  about  our  business  under 

Discontinued  dim-out  conditions,  need  be  reminded 

As    long    as    stock    continues    to   be  that  as  pedestrians  we  assume  a  great 

available  we  will  continue  to  fill  orders  hazard  to  our  personal  safety  when  we 

for  Eastman  Autopositive  Commercial  wear  dark  clothing  at  night.   A  person 

and  Kotava  Safety  Positive  film.   After  crossing  a  street  at  night  attired  in  dark 

our  stock  is  depleted  these  items  will  ^,  non-reflecting  colors  of  clothing  will 

be  considered  discontinued  for  the  dura-  n    ^         v   \„^  r  .u        •        r   i 

reflect  no  li^ht  even  if  there  is  a  light. 

^2*^'^*->^  When  crossing  a  street  you  may  know 

The  Front  Page  ^^^  proximity  of  an  automobile  by  the 

We  are  indebted  to  the  editor  of  the  dimmed  lights,  but  remember  the  driver 

Victor  Netvs,  published   by   General  probably  is  unaware  of  your  presence. 


22  ]                                   [  THE  FOCUS  for  NOVEMBER-DECEMBER,  1942  ] 
•¥ 

The  Fight  to  Stay  in  Business! 

Gentlemen: 

Our  cameras  and  lenses  are  gone,  tripods,  trays,  and  metal  goods  are  non-existent. 
One  by  one  the  things  that  we  sell  or  use  to  stay  in  business  have  been  taken  away — 
for  national  defense,  and  NO  ONE  HAS  SQUAWKED  YET.  Further  curtail- 
ments and  restrictions  we  cannot  stand  and  exist  in  business.  Films  have  been 
rationed  about  50  per  cent — flash  and  photoflood  lamps  wiped  off  our  counters  and 
those  of  our  dealers.  The  book  reads  "No  gasoline  for  deliveries  of  photo  finishing," 
— and  there  is  no  end  to  the  edicts  that  are  grinding  out  of  Washington — some  of 
them  justified.  In  my  humble  opinion  many  of  them  needless,  ruthless  and  without 
regard  for  what  happens  to  the  home  front  or  the  national  economy. 

THIS  BUSINESS  IS  ESSENTIAL  AND  SERVING  THE  WAR  EFFORT 

Every  last  finishing  plant  and  camera  shop  is  serving  the  defense  plants,  the 
armed  services,  government  agencies  and  other  essential  agencies  in  some  degree, 
with  photo  services  that  in  almost  every  case  are  mandatory,  and  directly  a  part  of 
the  defense  program.  Almost  none  of  them  can  stay  and  exist  in  business  to  serve 
these  defense  agencies  if  their  remaining  civilian  business  is  taken  away.  Over 
70  per  cent  of  the  remaining  civilian  pictures  now  being  finished  are  pictures  of 
the  "new  soldiers,"  sailors  or  marines,  or  are  pictures  of  the  home  folks  being  sent 
to  these  men  in  the  service  of  their  country  in  every  section  of  the  world.  This  fiotv 
of  pictures  is  a  part  of  the  national  defense.  IT  MUST  NOT  STOP. 

Our  organization  composed  of  commercial  photo  finishers,  mail-order  finishers 
and  camera  shop  owners,  refuses  to  believe  that  it  is  either  patriotism  or  common 
sense  to  sit  back  and  let  our  businesses  be  needlessly  destroyed  without  even  making 
an  effort  to  save  them.  Our  sons  must  not  come  home  and  find  everything  on  the 
home  front  destroyed  and  their  inheritances  gone.  We  thin\  we  can  as  an  industry 
stand  our  share  of  the  cuts  and  curtailments.  We  think  we  have  stood  our  share, 
but  so  long  as  beer  is  classed  as  an  essential  food  and  given  grain,  sugar,  tires  for 
delivery  and  gasoline  to  run  their  trucks,  vital  steel  and  tin  for  barrel  drums  and 
bottle  caps,  then  it  is  high  time  we  laid  a  few  facts  in  the  hands  of  the  right  people 
in  our  national  government.  We  have  got  to  get  down  there  and  fight  for  a  fair 
deal  and  the  consideration  that  this  industry  justly  deserves.  Only  the  facts  can 
save  us  and  our  businesses  and  they  will  never  ever  be  heard  unless  we  have  strong 
and  able  representation  in  Washington.  THAT  COSTS  REAL  MONEY. 

We  are  not  going  in  for  any  program  of  high  priced  lawyers  or  professional 
lobbyists.  We  propose  to  use  the  talent  and  experience  of  our  own  attorney, 
accountants  and  executive  manager  and  the  facilities  of  our  national  office  to  bring 
the  simple  truth  and  present  it  to  the  War  Production  Board,  to  the  Senate's  Small 
Business  committee,  and  to  every  senator  and  congressman  in  these  United  States. 
Big  Business  is  getting  along  all  right — small  business  is  entitled  to  an  even  break 
if  it  is  serving.  Let's  place  the  facts  in  the  right  hands  in  Washington  and  find  out 
if  this  is  still  a  democracy. 

Send  me  a  letter  outlining  your  own  problems  and  your  own  ideas  of  additional 
steps  that  will  aid  our  salvation  as  an  industry. 

Sincerely  yours, 
Personal  Address  r-^,-ws.    rs,  l-r^.-r/-^    i-iwiir»i  trnn 

C.O.Linn  MASTER  PHOTO  FINISHERS, 

Linn  Camera  Shop  C.  O.  LINN,  National  President. 

Lansing,  Mich. 


[  THE  FOCUS  for  NOVEMBER-DECEMBER,  1942  ]                                   [  23 
^ 

A  RESOLUTION 

The  following  resolution  was  presented  by  the  Resolutions  Committee  at  the 
Cincinnati  National  Convention  and  received  a  unanimous  vote  of  approval: 

Be  It  Resolved: 

1.  That  we  assembled  at  the  nineteenth  national  convention  of  the  M.  P.  F.  A. 
pledge  our  time,  our  finances,  our  businesses  and  our  lives  to  the  end  that  this, 
our  country,  may  emerge  victorious  from  this  world-wide  struggle  between  the 
ideologies  of  suppression  and  freedom. 

2.  Be  it  further  resolved  that  we  will  exert  every  effort  to  maintain  the  liberties  for 
which  we  fight  and  the  foundations  of  the  businesses  in  which  we  are  engaged, 
to  the  end  that  our  sons,  who  are  on  the  firing  line  may  come  back  to  these 
liberties  and  livelihoods  and  find  them  unimpaired. 

3.  Be  it  further  resolved  that  we  see  no  inconsistency  between  our  all-out  effort  to 
promote  a  victorious  conclusion  to  this  war  and  our  desire  to  preserve  those 
things  for  which  we  fight. 

CASH  ON  THE  TABLE  — 

Following  that  resolution  and  a  few  "Strong  Words"  by  former  President 
George  S.  CuUen  of  Washington,  D.  C,  and  "Johnny"  Alves  of  Braintree,  Mass., 
the  photo  people  present  raised  over  $7,100  in  CASH  ON  THE  TABLE  to  see 
that  their  business  is  properly  represented  in  Washington.  Telegrams  to  absent 
leaders,  members  and  non-members  alike,  brought  splendid  additional  checks. 

—BUT,  WE  NEED  $10,000  MORE  TO  DO 
THE  JOB  AND  FOLLOW  THROUGH 

If  you,  too,  want  action — say  it  with  a  check  to  C.  O.  Linn,  President,  Master 
Photo  Finishers,  Linn  Camera  Shop,  Lansing,  Mich. 


Graflex  "E"  Award  Ceremonies  Held  in  Rochester 

On  Tuesday  evening,  November  10,  1942,  the  famed  Eastman  Theater  of 
Rochester,  N.  Y.,  was  the  scene  of  the  formal  presentation  of  the  coveted  Army- 
Navy  "E"  award  to  the  Folmer  Graflex  Corporation  of  that  city,  manufacturers  of 
Graflex  and  Graphic  cameras  and  photographic  equipment.  Over  3,000  attended 
the  ceremonies,  the  audience  comprising  officers  and  members  of  the  Graflex 
organization,  their  invited  guests,  many  high  Army,  Navy,  Marine  and  Coast 
Guard  officers,  and  civic  authorities. 

Following  the  presentation  ceremony,  the  audience  heard  an  address  by  Cecil 
Brown,  noted  CBS  war  correspondent,  whose  topic  was  "We  Can't  Win  This 
War  by  Default." 


NEW  TONE  FOLDER 

Manufactured  especially  for  portraits  made  with  Kodak  Blue 
Toner  and  Kodak  Selenium  Sepia  Toner. 

Colors  .  .  .  white  insert  with  delicate  blue  lines  and  beveled  edge 
around  opening,  duplex  gray  and  white  cover  .  .  .  ivory  insert,  dark 
brown  beveled  edge  opening  bordered  with  small  ruled  lines  in 
sepia  tint,  cover  a  warm  brown — all  edges  feather  deckled. 

The  simplicity  of  the  stocks  and  design  of  the  NEW  TONE 
FOLDER  lends  a  certain  appeal  to  these  delicate  tones. 

There  is  a  growing  demand  for  sepia  portraits.  Blue  tones — 
something  new  to  feature  for  Christmas.  Order  a  supply  from  your 
dealer  and  brighten  up  your  display. 


EASTMAN  KODAK  COMPANY 

[Taprell  Loomis  Division]  CHICAGO,  ILLINOIS 


-H 


[  THE  FOCUS  for  NOVEMBER-DECEMBER,  1942  ] 


^ 


-¥- 


$SAAlfL 


(^OMVJl 


By  Him  self 


-4- 


Spring  has  sprung, 

Fall  has  fell, 
Winter  is  here. 

And  it's  colder  than 
It  was  last  year. 


Those  bombs  the  English  drop  on 
Germany — would  you  call  them  grapes 
of  RAFr 

i         i         1 

If  you're  inconvenienced  by  not  being 
able  to  get  cameras,  meters,  and  other 
things — think  of  the  inconvenience  of 
the  other  fellow  when  he  gets  the  prod- 
ucts now  being  made  in  those  factories. 


The  Japs  are  complaining  that  their 
part  of  the  ocean,  the  bottom,  is  getting 
overcrowded. 

A  sunk  Jap  a  day  keeps  a  long  war 
away. 

i         i         ■( 

There  are  some  things  about  this  war 
I  don't  understand. 

In  San  Francisco  they  close  the  taxerns 
early,  but  |>eople  go  home  on  staggered 
hours. 

Then  they  ration  gas  to  save  rubber. 
So  they  figure  a  way  to  make  your  rub- 
ber go  further.  No  left  hand  turns  down- 
town, and  to  get  around  the  corner  you 
drive  four  blocks  further. 

In  the  Navy  is  a  man  named  Halsey. 
He's  a  Vice  Admiral.  San  Francisco  says 
there  is  no  vice,  and  the  Navy  makes 
him  a  full  admiral. 


Brother  can  you  spare  a  film   for  a 
cup  of  coffee? 


i         i         i 


Rationing  is  the  part  you  get  after  the 
hoarders  have  got  theirs. 


i         i         i 


Price  Administration  means  you  pay 
more  for  what  you  buy  but  can't  charge 
more  for  what  you  sell. 


i         i         i 


When  they  ration  leather  there  will 
be   a   shortage   of   soles — but   never   of 

heels. 


■f     -f     -f 


Driving  your  car  is  like  a  woman's 
age.   Keep  it  under  35, 


i         i         i 


As  I  understand  it,  a  photographer 
gets  an  A  book  for  gas,  but  if  his  busi- 
ness is  a  sensual  business,  he  can  get 
more. 

i         1         i 

Butchers  are  really  trying  to  make 
both  ends  meat. 

i         i         i 

A  teddy  bear  sat  on  the  ice. 

As  cold  as  cold  could  be, 
But  soon  he  up  and  walked  away, 

"My  tale  is  told"  says  he. 

i     i      i 

1  hope  1943  brings  you  nothing  but 
good  news. 

Jerry. 


26] 


[  THE  FOCUS  for  NOVEMBER-DECEMBER,  1942  ] 


Retouching  Taught 

Personal  instruction  that  will  help  you 
find  a  position  in  best  of  studios. 

Write  for  details 

LULU  MAY  STONE 
Smithflat,  Placer  County,  California 

.-5. -^ 

Retouching 

As  You  Li\e  It 
MAIL  ORDERS  INVITED 

ANNE  ROSTON 

Lakeview  Way    -    Emerald  Lake 

Redwood  City,  Calif. 


STERLING  TANK  OUTFITS 

SAVE  overhead  and  operating  expense. 

That  spells  PROFITS  FOR  YOU. 

Amateur  Finishing  Outfits,  for  Roll  Film  and 

Circuit  Work. 

Large  Daily  Output.        Low  Cost.        Low  Upkeep. 
Made  of  finest  PORCELAIN  Triple-coated  Enamel. 

STERLING  PHOTO  MFG.  CO. 
BEAVER  FALLS,  PA. 


Ask  your 
Dealer  for 
prompt 
shipment 
or  write  us 


2  SIZES 
12,  19 
gallons 


Water- 
jacket 
and  2  Tanks 
with 
circulating 
water  for 
temperature 
regulation. 


^'^'*'<^MK)^^K^^^ii»..^.aaigfi^ 


COMPLETE 
COMPACT 
DURABLE 

EFFICIENT 

The  best 
by  test. 


H- 


WHAT  LITTLE  DIFFERENCE 

Added  cost  per  dozen  mounts,  when  buying  a  better  quality,  showing  the 
difference  in  cost  to  be  negligible  when  compared  to  better  prices  which  can  be 
obtained  for  better  mounted  portraits. 

If  now 
paying 
per  100  and  change  too  : 


$6.00 

$  5.00  .12 

6.00   

7.00   

8.00   

9.00   

10.00   

11.00   

12.00   

13.00   

14.00   

15.00   

16.00   

17.00   

18.00   

19.00   

20.00   


$7.00 
.24 
.12 


.00 
.36 
.24 
.12 


$9.00 
.48 
.36 
.24 
.12 


;io.oo 

.60 
.48 
.36 
.24 
.12 


11.00 
.72 
.60 
.48 
.36 
.24 
.12 

$1 

2.00 
.84 
.72 
.60 
.48 
.36 
.24 
.12 

... 

;13.00  $14.00  $15.00  $16.00  $17.00  $18.00  $19.00  $20.00 

.86   1.08   1.20   1.32   1.44   1.56   1.68  1.80 

.84    .96   1.08   1.20   1.32   1.44   1.56  1.68 

.72        .84    .96   1.08   1.20   1.32   1.44  1.56 

.60    .72    .84    .96   1.08   1.20   1.32  1.44 

.48    .60    .72    .84    .96   1.08   1.20  1.32 

.36    .48    .60    .72    .84    .96   1.08  1.20 

.24    .36    .48    .60    .72    .84    .96  1.08 

,12    .24    .36    .48    .60    .72    .84  .96 

.12    .24    .36   .48    .60    .72  .84 

.12    .24    .36    .48    .60  .72 

.12    .24    .36    .48  .72 

12    .24    .36  .48 

12    .24  .36 

12  .24 

12 


-^• 


r  THE  FOCUS  jor  NOVEMBER-DECEMBER.  1942  j 


[27. 


H- 


Ceiling  Prices  For  Photographic  Services 

The  following  information  is  reproduced  with  permission  of  The  Commercial 
Photographer,  in  which  publication  the  article  appeared  at  the  request  of  the 
Office  of  Price  Administrator: 

Basic  prices  are  those  you  charged  in  March  of  1942.  It  is  important  that  you 
maintain  records  of  your  transactions  and  services  rendered  and  if  you  have  given 
your  customers  receipts,  you  should  continue  to  do  so.  Even  though  you  may  not 
make  a  practice  of  giving  a  receipt,  you  must  be  in  position  to  give  one  to  any 
customer  who  demands  it.  You  must  be  in  position  to  produce  a  list  or  a  statement 
showing  the  highest  prices  you  charged  for  services  during  March,  1942,  for  which 
you  regularly  quoted  prices  during  that  month.  You  must  also  keep  a  record  or 
description  of  each  of  these  services  and  so  complete  that  any  person  can  identify 
these  services  by  reading  your  description.  You  must  be  prepared  to  show  the 
pricing  method  you  regularly  used  during  March,  1942.  This  record  should  show 
all  allowances,  discount,  and  price  differentials  which  you  were  in  the  habit  of 
giving  during  March,  1942.  This  information  must  be  produced  on  demand  by 
any  person  who  asks  for  it  during  ordinary  business  hours. 

If  not  already  done,  you  should  file  a  copy  of  the  above  mentioned  prices  with 
your  nearest  Office  of  Price  Administration  and  rationing  board.  The  p>ostmaster 
can  give  you  the  address  if  in  doubt. 

How  to  Find  Your  Ceiling  Price  for  a  Service 

The  following  ways  of  finding  your  ceiling  price  must  be  used  in  the  order 
listed.  That  is,  use  No.  2  only  if  No.  1  won't  work,  and  use  No.  3  if  neither  No.  1 
nor  No.  2  will  work,  etc. 


If  this  is  the  case 

Then  your  ceiling  price  is 

1.  If    you    regularly    figured 
your  prices  in  March,   1942, 
by  using  a  rate,  or  a  pricing 
method  and  charges,  and  the 
service  you  are  pricing  was 
ordinarily    priced    by    using 
that  rate  or  pricing  method, 
in  March,  1942. 

1.  The  price  you  figure  by  using  the  highest  rate,  or  the  pricing 
method,  including  the  highest  charges,  you  used  in  March,  1942. 
In  other  words  you  must  charge  no  more  now  than  you  would 
have  charged  in  March.  You  must  not  charge  more  for  labor  or 
materials  than  you  did  charge  in  March,  nor  may  you  add  a 
larger  percentage  for  overhead  or  profits. 

2.  If  you   did   not   regularly 
use  a  rate  or  pricing  method 
in  March,  1942,  but  you  did 
supply  the  same  service  then. 

2.  The  highest  price  you  charged  to  the  same  sort  of  customer  in 
March,  1942. 

3.  If  you  did   not   regularly 
use  a  rate  or  pricing  method 
in  March,  1942,  and  did  not 
supply  the  same  service  then, 
but  you  did  offer  to  supply 
it  in  that  month. 

3.  The  highest  price  at  which  you  offered  to  supply  that  service 
to  the  same  sort  of  customer  in  March,  1942. 

-5- 


28] 


[  THE  FOCUS  for  NOVEMBER-DECEMBER,  1942  ] 


If  this  is  the  case 

Then  your  ceiling  price  is 

4.  If  you  did  not  regularly 
use  a  rate  or  pricing  method 
in  March,  1942,  and  did  not 
supply  or  offer  to  supply  the 
same   service   then,   but   you 
did  supply  a  similar  servict 
in  that  month.    (A  "similar 
service"  means  one  having  the 
same  use  and  purpose  and  or- 
dinarily supplied  at  the  same 
or  nearly  the  same  price.) 

4.  The  highest  price  which  you  charged  to  the  same  sort  of  cus- 
tomer for  the  similar  service  in  March,  1942. 

5.  If  you  did  not  regularly 
use  a  rate  or  pricing  method 
in  March,  1942,  and  you  did 
not    supply    the    same    or    a 
similar    service    or    offer    to 
supply  the  same  service  then, 
but  you  did  offer  to  supply  a 
similar  service  in  that  month. 

5.  The  highest  price  at  which  you  offered  to  supply  the  similar 
service  to  the  same  sort  of  customer  in  March,  1942. 

6.  If   you   cannot   find   your 
ceiling  price  by  (1),  (2),  (3), 
(4)  or  (5),  because  you  did 
not    use    a    rate    or    pricing 
method  and  you  did  not  sup- 
ply   or    offer    to    supply    the 
same  or  a  similar  service  in 
March,  1942. 

6.  The  ceiling  price  of  your  closest  competitor  (found  as  in  (2), 
(3),  (4)  or  (5)  above).  If  your  competitor  regularly  figured  his 
prices  in  March,  1942,  by  using  a  rate,  Qr  pricing  method  and 
charges,  for  the  same  or  a  similar  service,  you  may  also  use  that 
rate,  or  pricing  method  and  charges,  but  only  for  such  services. 
(Your  closest  competitor  is  the  man  with  the  business  most  nearly 
like  yours  who  is  located  nearest  to  you.  He  is  the  man  from  whom 
you  might  take  business  or  who  might  take  business  from  you.) 

7.  If  you   cannot  find  your 
ceiling  price  in  any  of  the  six 
ways  above. 

7.  A  price  not  more  than  you  would  have  charged  for  the  service 
if  you  had  supplied  it  in  March,  1942. 

(This  price  must  be  found  by  using  the  rate  or  the  pricing  method 
and  charges  which  you  regularly  used  for  any  service  you  supplied 
in  Maich,  but  must  not  be  more  than  the  sum  of  the  three  following 
items:  (1)  The  cost  of  direct  labor  used  in  supplying  the  service, 
but  you  must  figure  this  out  using  wage  rates  no  higher  for  each 
type  of  employer  than  you  paid  in  March,  1942.  If  you  had  no  such 
employees,  use  the  wage  rates  your  competitors  paid  such  employees 
in  March,  1942.  (2)  The  cost  of  materials  used  in  supplying  the 
service,  but  you  must  figure  this  out  using  prices  for  materials  no 
higher  than  the  ceiling  prices  set  by  OPA  for  purchase  of  these 
materials  by  you.  If  no  such  ceiling  prices  have  been  set,  then  use 
the  prices  that  you  or  buyers  like  you  had  to  pay  for  these  materials 
in  March,  1942.  (3)  The  margin  over  the  cost  of  direct  labor  and 
materials,  figured  as  a  percentage  of  that  cost,  so  as  to  be  the  same 
percentage  margin  that  you  secured  in  March,  1942,  on  the  service 
which  accounted  for  more  of  your  business  than  any  other  service 
you  sold.  From  this  total  sum  you  must  subtract  any  discounts  or 
allowances  that  you  gave  in  March,  1942,  to  the  same  sort  of  pur- 
chaser. You  must  fill  out  Form  265  :1  and  report  every  price  found 
in  this  way  to  your  district  or  State  OPA  Office.) 

8.  If  you  can  find  a  ceiling 
price    by    one    of    the    seven 
ways  above,  but  in  past  years 
you   have  regularly   charged 
different  prices  for  the  same 
service  in  different  seasons  of 
the  year. 

8.  For  each  season,  the  highest  price  you  charged  for  the  service 
in  the  corresponding  season  of  the  year  before  March,  1942,  plus 
a  percentage  increase  in  that  price.  The  percentage  increase  is 
found  by  using  the  table  given  in  (9)  below.  Take  the  date  at 
the  end  of  each  season  whose  last  day  fell  wihin  the  year  before 
March,  1942.  Find  where  that  date  falls  in  the  left-hand  column. 
Use  the  percentage  opposite  in  the  right-hand  column.  Add  this 
percentage  of  your  highest  price  in  the  corresponding  season  in 
the  year  before  March,  1942,  to  that  price.  This  will  give  you  your 
ceiling  price  for  each  season  separately.  You  must  report  each 
price  found  in  this  way  to  your  district  or  State  OP.^  Office,  using 
Form  265:2. 

[  THE  FOCUS  for  NOVEMBER-DECEMBER,  1942  ] 


[29 
-h 


If  this  is  the  case 


9.  If  the  service  you  arc  pric- 
ing is  one  you  pertormed  reg- 
ularly during  only  one  season 
of  the  year  preceding  March, 
19-12,  and  you  did  not  per- 
form it  in  March,  1942. 


10.  If  the  service  you  are 
pricing  is  seasonal  and  should 
be  priced  under  (8)  or  (9), 
but  you  did  not  perform  the 
same  or  a  similar  service 
during  the  vear  before  March, 
1942." 

11.  If  you  cannot  price  the 
service  by  any  method  de- 
scribed above.  (This  is  a  very 
rare  case.) 

12.  If  you  gave  any  discounts 
or  allowances  or  special  low 
prices  to  any  class  or  kind  of 
customers  in  March,  1942. 


Then  your  ceiling   price  is 


9.  The  highest  price  you  charged  for  the  service  in  the  period 
during  which  you  last  performed  it,  plus  an  added  percentage  of 
that  price  as  follows: 


If  you  last  performed  the 
service  between  the  following 
dates: 

Mar.  1-Apr.  14,  1941 
/\pr.  15-May  14,  1941 
May  15-June  14,  1941 
June  15-july  14,  1941 
July  15-Aug.  14,  1941 
Aug.  15-Scpt.  14,  1941 
Sept.  15-Oct.  14,  1941 
Oct.  15-Nov.  14,  1941 
Nov.  15-Dec.  14,  1941 
Dec.  15,  1941-Ian.  14,  1942 
Jan.  15-Feb.  14,  1942 
Feb.  15-Feb.  28,  1942 


Then  you  may  add  the  follow- 
ing  percentage   to   your   highest 
price  during  that  period:' 
12.97c 

Note 
'You  must  fill 
out  F'orm  265:2 
and  report  every 
price  found  in  this 
way  to  your  dis- 
trict or  State  OPA 
Office. 


11.8% 
11.1% 
9.3% 
8.5% 
7.6% 
5.7% 
4.6% 
3.7% 
3.4% 
2.1%, 
1.2% 


10.  The  ceiling  price  of  your  closest  competitor  for  the  same  or  a 
similar  service,  as  determined  under  (8)  or  (9).  "Closest  com- 
petitor" is  defined  in  (6)  above.  "Similar"  is  defined  in  (4) 
above.  You  must  report  every  price  found  in  this  way  to  your 
district  or  State  OPA  Office  on  Form  265:2. 


11.  One  which  you  determine  yourself  and  report  to  your  district 
or  State  OPA  Office  on  Form  265:3,  explaining  how  you  arrived 
at  this  price.  Your  price  will  be  subject  to  disapproval  at  any 
time  by  the  Office  of  Price  Administration. 

12.  Then  \ou  must  keep  on  giving  at  least  the  same  discounts, 
allowances,  or  special  low  prices  to  the  same  kinds  and  classes  of 
customers. 


May  you  ever  charge  more  than  your  ceiling  pi-ice?  No.  You  may,  however,  apply  to  the  OPA 
for  adjustment  of  your  ceiling  prices,  but  only  in  cases  provided  for  in  Sections  1499.114  and 
1499.115  of  Maximum  Price  Regulation  No.  165.  If  you  have  any  question  about  adjustments, 
get  in  touch  with  your  District,  State,  or  Regional  Office  of  Price  Administration  Office.  You  cannot 
charge  more  than  your  ceiling  prices  until  OPA  has  entered  an  order  permitting  you  to  do  so. 
This  article  is  merely  a  guide  to  help  you.  It  is  not  a  substitute  for  Maximum  Price  Regulation 
No.  165.  The  Regulation  establishes  )c)ur  legal  duties.  In  order  to  protect  yourself  \c)u  must 
familiarize  yourself  with  its  jirovisions. 


Glass  Frames 

Recently  we  received  a  good  supply 
of  two  new  styles  of  glass  frames.  We 
submit  the  following  description: 

Style  No.  1001  has  a  picture  opening 
7!4x9'/4,  The  actual  overall  dimension 
is  10x12.  The  frame  border  is  made  of 
4  strips  or  panels  of  mirror  IV2"  wide, 
nicely  mounted  on  a  stiff  cardboard  base. 
The  back,  which  is  furnished  with  easel 
stand,  is  readily  removed  for  inserting 
the  photograph. 


Type  1002  is  similar  in  design  but  in 
place  of  the  mirror  strips,  the  frame  con- 
sists of  strips  of  cream  colored  glass,  the 
color  of  exposed  but  undeveloped  film, 
llie  price  of  either  style  is  $1.66  list 
less  the  customary  professional  discount. 
You  will  find  ready  acceptance  for  both 
styles  and  it  is  our  suggestion  you  order 
at  least  one  of  each  to  be  included  in 
your  next  order  so  that  you  may  display 
the  new  styles. 


'  30  ]                                     f  THE  FOCUS  for  NOVEMBER-DECEMBER,  1942  1 
^ ^ 


Bargains  for  the  Photographer 

(Offered  subject  to  prior  sale) 


Because  of  the  unusually  long  time  between  preparation  of  the  copy  for  these 
pages  and  the  day  when  the  Focus  may  be  mailed,  we  have  omitted  the  usual  list 
of  bargains.  We  still  have  equipment  in  our  bargain  room  in  the  main  building, 
as  well  as  the  larger  bargain  room  on  Sutter  Street, 

If  you  are  interested  in  the  installation  or  addition  of  a  lens,  printer,  dryer, 
or  other  equipment,  it  will  be  worth  your  while  to  write  to  us  and  tell  us  what 
you  would  like  to  have.   We  will  then  reply  and  tell  you  what  we  have. 

Are  you  interested  in  bargains  in  cut  film,  film  packs,  roll  film,  or  paper.f^ 
We  often  have  materials  similar  to  what  you  use  and  we  suggest  you  tell  us  the 
size  and  type  of  material  you  use  and  we  will  try  to  submit  a  list  for  your  selection. 
At  all  times  remember  that  the  unexpected  bargain  is  likely  to  be  available  to  you 
if  you  will  ask  us. 


UNTIL  VICTORY 

It  is  with  much  regret  that  we  announce  that  this  is  the  last  number  of  the 
Focus  in  the  form  in  which  you  have  received  it  for  the  past  18  years. 

For  the  past  year,  the  Focus  has  been  published  every  other  month.  Almost 
at  once  we  realized  that  an  announcement  of  new  conditions,  priority  regulations, 
and  similar  information  once  in  sixty  days  was  by  no  means  sufficient.  Hereafter, 
in  place  of  the  usual  type  of  magazine,  the  Focus  will  reach  ycu  in  the  form  of 
bulletins  or  announcements  when  and  as  this  information  should  be  in  your 
possession.  It  is  hoped  that  during  1943,  you  will  hear  from  us  three  or  four 
times  as  often.  We  suggest  that  you  keep  your  copies  of  the  Focus  in  its  present 
and  revised  form  because  of  helpful  information  and  other  announcements  which 
are  vital  to  your  business.  When  conditions  again  become  normal,  the  Focus  will 
be  resumed  in  its  usual  form.  We  will  try  to  make  the  new  form  of  Focus  as 
helpful  as  possible  so  as  to  show  our  appreciation  for  the  business  you  have  sent  us. 


ddk  Prepdred  Developers 


\0 


J 


Packed  in  Glass  to  Conserve  Metal 
Ready  Prepared  to  Conserve  Time 


UST  take  a  package  of  Kodak  Prepared 
Developer  from  your  shelf,  add  to  water,  stir, 
and  you're  all  set — assured  of  the  finest  tested 
chemicals,  perfectly  balanced  for  best  results. 


ASTMAN  KODAK  COMPANY,  Rochester,  N.  y. 


KODABROMIDE 

The  ideal  paper  for  commercial  and  industrial 
enlargements,  its  rich  blacks  give  fine  shadow 
detail  —  sparkling  highlights  —  a  full  scale  of 
halftones,  it's  easy  to  process  —  has  wide  ex- 
posure latitude. 

EASTMAN  KODAK  COMPANY,ROCHESTER,N.Y. 


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