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Full text of "From Mars to Main Street : America designs, 1965-1990"

Architecture 
Engineering 
Interior Design 
Historic Preservation 
Graphic Design 
Landscape Architecture 
Industrial and Product Design 
Urban Design and Planning 



From Mars to Main Street 

The uses of design in government range 
from tax forms to courtrooms; but the 
significance of federal design goes far beyond 
the design of artifacts for the governing 
process itself. As we become increasingly 
aware of design as a force in our lives, we 
become aware of the federal government as a 
force in design. 

We live in a designed environment. The 
United States government is the nation's 
largest design client, with more than 
S40 billion invested each year in the design of 
such public facilities as buildings, highways, 
publications, parks, scientific and technical 
research facilities, stamps, money. So when- 
ever we mail a letter, camp in a national park, 
drive on a highway, cross a bridge, work in a 
laboratory, occupy a hospital bed, handle 
money or step into a voting booth we may be 
consumers of federal design. 

But we also are consumers of design 
whenever we cook a meal or eat one, turn on 
a light or a furnace, adjust a car seat or shop 
in a mall. And the design underlying those 
activities of daily living - the design of our cars, 
appliances, houses, clothing, shops and stadiums - is 
likely to incorporate materials and design 
features developed in, or with the help of, 
federal programs. Whether as superficial as 
the adaptation of the camouflage motif to 
fashion, or as liberating as the access ramp in 
public building, federal design influences how 
we live. 

Design inevitably reflects the social 
climate in which it was created. If design at 
best is an expression of what it means to be 
civilized, federal design at best is an 
expression of what it means to be American. 

Ralph Caplan 




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From Mars to Main Street — 
America Designs, 1965 - 1990 

An exhibition developed by 
the National Endowment for the Arts 

and 
the National Building Museum 

opening 1992. 






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Location 
National Building Museum 
401 F Street, NW 
Judiciary Square 
Washington, DC 20001 
Telephone (202) 272 2448 



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How to get there 
Judiciary Square - F Street, between 4th 
and 5th, NW. 

Metro - Red line, Judiciary Square, 
F Street exit. 



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William Bushong 

Project Researcher 

202-272-3526 

401 F Street, N.W. 

Washington, DC 20001 



An exhibition developed by the National Endowment for the Arts 
and the National Building Museum opening 1992 



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James H. Johnson 

Exhibit Coordinator 

202-272-7782 

Fax 202-272-2564 

401 F Street, N.W. 

Washington, DC 20001 



An exhibition developed by the National Endowment (or the Ans 
and the National Building Museum opening 1992 



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EXHIBITION TEAM 

William Bushong is an historical research consultant and freelance writer whose publications on 
American architectural, social, and urban history include A Centennial History of the Washington 
Chapter of the American Institute of Architects (1 987A Historic Resources Study of Rock Creek 
Park (1990), and North Carolina's Executive Mansion: The First One Hundred Years (1991/ His 
honors include a U.S. Capitol Historical Society fellowship for which he prepared an annotated 
edition of Glenn Brown's History of the United States Capitol: 1900-1903. Mr. Bushong holds an 
undergraduate degree in history from North Carolina State University and a Ph.D. in American 
Civilization from the George Washington University. William Bushong is the principle researcher 
for our exhibition. 

DoubleSpace is an award-winning design firm that provides graphic design, advertising, 
communications, and marketing services to clients as diverse as Citicorp, MTV, the National 
Audubon Society, and the American Museum of the Moving Image. The New York firm, founded 
in 1979, recently opened a branch office in San Francisco. The firm's honors and awards include 
the 1986 & 1988 Award of Distinction from the American Association of Museums and the Gold 
Medal Designers of the Year award from the Council for Advancement and Support of 
Education. DoubleSpace is designing our exhibition graphics and informational material. 

Jane Kosstrin is a Principal and co-founder of DoubleSpace. She founded, with partner 
David Sterling, Fetish: The Magazine of the Material World, that later brought the firm 
some of its first major clients, including the Brooklyn Academy of Music and Barneys New 
York. Ms. Kosstrin studied graphic design, as well as print making and drawing, at Carnegie 
Mellon University and received her M.F.A. from the Cranbrook Academy of Art. 

David Sterling is a Principal and co-founder of DoubleSpace. Before leaving to start his 
own firm, Mr. Sterling was the Art Director of ID magazine and brought the publication 
international attention through many award-winning covers. Mr. Sterling studied painting 
and literature before receiving his M.F.A. from the Cranbrook Academy of Art. 

Timothy Fitch has been serving the Design Arts Program since 1987, when he was awarded a 
three-month NEA Arts Administration fellowship. Mr. Fitch has overseen a number of projects for 
the Design Arts Program, including the creation of a national design information clearinghouse 
and technical assistance program. He studied architecture, textile design, and graphic design at 
University of Cincinnati, Philadelphia College of Textiles, and the School of the Art Institute of 
Chicago and attended Indiana University for his M.A. in Arts Administration. Timothy Fitch is 
the project director for our exhibition. 

James Johnson is an independent curator and museum consultant with extensive exhibition 
design and production experience who specializes in the American Decorative Arts. His clients 
include the National Society of Children of the American Revolution Museum, the Alexandria, 
Virginia Archaeological Research Center, and the Daughters of the American Revolution 
Museum, where he planned and oversaw 32 period museum room installations. Mr. Johnson 
received a B.A. in American studies and decorative arts from the University of Delaware. James 
Johnson will be assisting with the curatorial responsibilities of our exhibition. 

Jeffrey Plungis is a freelance writer whose work has appeared in national and international 
magazines and publications. His work includes "Eighties," an article for South China Morning 
Post Sunday Magazine, research for the book, Ohio Matters of Fact, and research and writing for 
the Ohio Senate. His honors include a Rotary International Peace scholarship to study in Hong 
Kong, where he wrote and edited pieces for Commercial Radio Hong Kong and two forthcoming 
books. Mr. Plungis received his B.A. in English from Ohio State University and his M.A. in 
journalism from New York University. Jeffrey Plungis is the researcher for "the times" section of 
our exhibition. 



Digitized by the Internet Archive 
in 2013 



http://archive.org/details/frommarstomainstOObush 



Lee H. Skolnick Architecture + Design creates interpretative exhibitions and installations for 
museums, corporations, and other cultural institutions and designs a broad range of 
internationally recognized, award-winning architecture projects. The firm's exhibition projects 
include "The Intimate World of Alexander Calder"at the Cooper-Hewitt Museum and "Building 
Buildings" at the Staten Island Children's Museum. Additional clients include the Jewish 
Museum, the Library of Congress, the Louisiana Arts and Science Center, and the Western 
Hermitage Museum. The firm's honors include a 1990 Record House Award for Excellence in 
Planning and Design. Lee H. Skolnick Architecture + Design is designing our exhibition and 
managing the development of its content. 

Jo Ann Secor is Director of Museum Services for Lee H. Skolnick Architecture + Design, 
overseeing all museum exhibition and education projects. She is the former Program Director 
of the Staten Island Children's Museum and is an Adjunct Professor of Exhibition Design and 
Interpretation at Bank Street College. She received a B.F.A. from the Rhode Island School of 
Design and an M.S. in Supervision and Administration in the Museum Leadership Program at 
Bank Street College of Education. 

Lee Skolnick, AIA, Principal of Lee H. Skolnick Architecture + Design, is active in design 
education as a speaker, writer, teacher, and creator of educational prototypes for 
institutions including the Guggenheim Museum and the New York Hall of Science. He 
has served on architectural design juries and his design work has been widely published and 
exhibited; he was recently named by Architectural Digest as one of the world's top 100 
architects. Mr. Skolnick received his Bachelor of Architecture with honors from Cooper- 
Union. 



OTHER CONTRIBUTORS 

Mina Berryman is the Director of the Design Arts Program, being named in the spring of 1991 
after serving as Assistant Director for two years. Ms. Berryman's program support activities 
include regional workshops on low income housing design, research for an institute on design 
education in public schools, and this exhibition on Federal design. Ms. Berryman was formerly 
Director of the Office of Historic Preservation at the White House. She is serving her fourth year 
on the Advisory Council on Historic Preservation and has won numerous awards for her 
restoration work on Federal buildings. 

Ralph Caplan is a writer, lecturer, and design consultant who has authored several books on 
the design process and written on subjects ranging from the behavior of chairs for Psychology 
Today to post-modern clothing for The New York Times magazine. His book, By Design, is the 
basis of a four-part public television series to be produced next year by ETV South Carolina. As a 
consultant, Mr. Caplan collaborates on publications, exhibitions, and strategies with a wide 
variety of clients. Former editor-in-chief of Industrial Design magazine, he is a director of the 
International Design Conference in Aspen, Colorado. 

David Chase is the Curator of Design at the National Building Museum. In addition to his 
duties at the museum, Mr. Chase is a consultant on design matters, including preservation 
planning, tax credits, and National Register nominations. He is an active speaker on design, 
architecture, and historic preservation. He has authored numerous publications including The 
Architectural Heritage of Newport II (scheduled for 1992) and contributed to many others such 
as The Architecture of the United States (1981). 

Robert Duemling is President and Director of the National Building Museum. In this dual 
capacity, he both administers the museum and directs its program of exhibitions, publications 
and educational activities in furtherance of the museum's Congressional mandate to celebrate 
the achievements of Americans in building and the building arts. Mr. Duemling came to his 
current position with thirty years of experience in diplomacy, including ambassadorial and senior 
management appointments in the U. S. Department of State. 



Thomas Grooms is Program Manager of the Federal Design Improvement Program and the 
Presidential Design Awards, which are administered by the Design Arts Program of the NEA. He 
is responsible for developing and implementing programs that will foster design excellence in the 
federal government. Prior to his work with the NEA, Mr. Grooms spent six years as Executive 
Director of the Center for Environment Education, Washington, DC. He has been both a 
practicing designer and attorney. 

PROJECT ADVISORY GROUP 

Ralph Caplan, writer, lecturer, and design consultant, New York, NY 

Lois Craig, Associate Dean, School of Architecture & Planning, MIT, Cambridge, MA 

Bill Lacy, Principal, Bill Lacy Design, New York, NY 

Dianne Pilgrim, Director, Cooper-Hewitt National Museum of Design, New York, NY 

PARTIAL LIST OF OTHER ADVISORS 

Deborah Edge Abele, Historic Preservation Officer, City of Phoenix, AZ 

Adele Fleet Bacow, consultant (state and local design projects), Boston, MA 

Ellen Beasley, consultant (preservation planning), Houston, TX 

J. Max Bond, Principal, Bond Ryder James (architecture). New York, NY 

Ken Brecker, Director, Boston Children's Museum, Boston, MA 

Juan Manuel Carrillo, Director of Visual Arts, California Arts Council, Sacramento, CA 

Mildred Constantine, curator and consultant (graphic design). New York, NY 

Sherry DuVries, Director, Public Affairs, Field Museum, Chicago, IL 

Edward Feiner, Architect, Public Buildings Service, General Services Administration, Washington, DC 

Cynthia Field, Director, Office of Architectural History, Smithsonian Institution, Washington, DC 

Mildrid Friedman, consultant (design exhibition and publishing), New York, NY 

DiDi Hilke, Director of Education, National Museum of American Art, Washington, DC 

Marylyn Hoffner, Director of Development, Cooper Union, New York, NY 

Raymond Huff, Principal, Ray Huff Architects, Charleston, SC 

Deborah Karasov, Assistant Education Director, Walker Art Center, Minneapolis, MN 

Wil Fleissig, consultant (urban design), Denver, CO 

Robert Frasca, Partner, Zimmer Gunsul Frasca (architects), Portland, OR 

Louisa Kreisberg, President, The Kreisberg Group (marketing and development), New York, NY 

Dr. Thomas Linehan, Director, Visual Simulation Laboratory, Texas A&M Univ., College Station, TX 

Nellie Longsworth, President, Preservation Action, Washington, DC 

Susan Lubowsky, Director, Visual Arts Program, NEA, Washington, DC 

Donlyn Lyndon, Principal, Lyndon/Buchanan Associates (architecure/urban design), Berkeley, CA 

Jean McLaughlin, Director of Visual Arts, North Carolina Arts Council, Raleigh, NC 

Bill Moggridge, President and Director, ID Two (industrial design), San Francisco, CA 

Philip Morris, Editor, Southern Living, Birmingham, AL 

Patricia O'Donnell, Principle, LANDCAPES (landscape architecture), Westport, CT 

Samina Quraeshi, Principal, Shepard/Quareshi Associates (graphic design). Chestnut Hill, PA 

Kent Schutte, Professor of Landscape Architecture, Purdue University, West Lafayette, IN 

Jean Sousa, Associate Director of Education, Art Institute of Chicago, Chicago, IL 

Michael Spock, Vice President for Public Programs, Field Museum of Natural History, Chicago, IL 

Leila Vignelli, Executive President, Vignelli Assoc, (architecture/graphic design), New York, NY 

Charles Zucker, Director, Community Assistance Initiative, American Institute of Architects, DC 

John Zukowsky, Curator of Architecture, Art Institute of Chicago, Chicago, IL 



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