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Faculty  Working  Paper  92-0176  1 992:1 76  copy 


Institutional  Trades  and 
Intra-Day  Stock  Price  Behavior 


THE 
THE 

2  8  18 


Louis  K.  C  Chan  Josef  Lakonishok 

Department  of  Finance  Department  of  Finance 

University  of  Illinois  University  of  Illinois 


Bureau  of  Economic  and  Business  Research 

College  of  Commerce  and  Business  Administration 

University  of  Illinois  at  Urbana-Champaign 


BEBR 


FACULTY  WORKING  PAPER  NO.  92-0176 

College  of  Commerce  and  Business  Administration 

University  of  Illinois  at  Urbana-Champaign 

November  1992 


Institutional  Trades  and 
Intra-Day  Stock  Price  Behavior 


Louis  K.  C.  Chan 
Josef  Lakonishok 

Department  of  Finance 


Forthcoming,  Journal  of  Financial  Economics 


Institutional  Trades  and  Intra-Day  Stock  Price  Behavior 


Louis  K.  C.  Chan 
Josef  Lakonishok 


August  1992 


Both  authors  are  from  the  College  of  Commerce,  University  of  Illinois  at 
Urbana-Champaign,  Champaign,  IL  61820.   We  thank  Gil  Beebower  and  Vasant 
Kamath  from  SEI  for  providing  us  with  the  data  and  for  sharing  their  insights 
on  various  aspects  of  trading.   We  also  thank  Bill  Bryan,  Eugene  Fama,  Ken 
French,  Charles  Lee,  Richard  Leftwich,  Harold  Mulherin,  Mitchell  Petersen, 
Mark  Ready,  Jay  Ritter,  Andrei  Shleifer  and  an  anonymous  referee  for  helpful 
suggestions,  and  Rohit  Gupta  and  Peng  Tu  for  research  assistance.   This  paper 
has  been  presented  at  the  Amsterdam  Institute  of  Finance,  the  Conference  on 
Security  Markets  Transaction  Costs  at  Vanderbilt  University,  the  CRSP  seminar 
at  the  University  of  Chicago,  INSEAD,  the  Institute  of  Quantitative  Investment 
Research  (Europe),  the  NBER  Summer  Conference  on  Behavioral  Finance,  Ohio 
State  University,  Tel  Aviv  University,  the  University  of  Illinois  and  the 
University  of  Wisconsin-Madison.   Computing  support  was  provided  by  the 
National  Center  for  Supercomputing  Applications,  University  of  Illinois  at 
Urbana-Champaign . 


Abstract 


This  paper  examines  the  price  impact  of  institutional  stock  trading, 
using  a  unique  data  set  which  reports  the  transactions  (large  and  small)  made 
by  37  large  institutional  money  management  firms.   The  direction  of  each  trade 
and  the  identity  of  the  management  firm  behind  each  trade  are  known.   While 
institutional  trades  are  associated  with  some  price  pressure,  we  find  that  the 
average  price  impact  is  small.   There  is  also  a  marked  asymmetry  between  the 
price  impact  of  buys  versus  sells.   We  relate  our  findings  to  various 
hypotheses  on  the  elasticity  of  the  demand  for  stocks,  the  cost  of  executing 
transactions  and  the  determinants  of  market  impact.   While  market 
capitalization  and  relative  trade  size  influence  the  market  impact  of  a  trade, 
the  dominant  influence  is  the  identity  of  the  money  manager  behind  the  trade. 


This  paper  uses  a  unique  data  set  to  examine  the  effects  of 
institutional  trading  on  stock  prices.   This  data  set  reports  the  transactions 
made  by  a  sample  of  37  large  institutional  money  management  firms  over  the 
course  of  two  and  a  half  years.   Each  transaction  is  explicitly  identified  as 
a  purchase  or  sale  by  the  money  management  firm  in  question;  in  addition,  we 
are  able  to  distinguish  between  the  trades  of  different  management  firms. 
There  are  more  than  one  million  transactions,  both  small  and  large,  involving 
issues  listed  on  the  New  York  and  American  Stock  Exchanges.   These 
transactions  account  for  5  percent  of  the  dollar  value  traded  on  these  two 
exchanges  over  the  sample  period.   We  compare  the  price  at  which  each 
transaction  is  executed  with  a  variety  of  benchmark  price  measures  on  the  date 
of  the  trade.   Tracking  the  intra-day  behavior  of  prices  around  institutional 
trades  allows  us  to  evaluate  the  price  impact  of  institutional  trades  and 
helps  us  to  disentangle  alternative  explanations  for  the  sources  of  such 
market  impact. 

Trading  on  equity  markets  has  become  increasingly  dominated  by 
institutional  investors.   Schwartz  and  Shapiro  (1990)  estimate  that  in  1989 
about  seventy  percent  of  trading  volume  on  the  New  York  Stock  Exchange  is 
accounted  for  by  member  firms  and  institutional  investors.   In  light  of  their 
importance,  the  impact  of  institutional  trading  on  stock  prices  has  been  the 
subject  of  increased  attention.   Some  have  suggested,  for  example,  that  the 
increased  concentration  of  trading  increases  intra-day  price  swings  (Report  of 
the  New  York  Stock  Exchange's  Panel  on  Market  Volatility  and  Investor 
Confidence,  1990). 

Trades  in  a  particular  stock  may  be  generated  under  a  variety  of 
investment  styles  (active  or  passive,  value  or  growth)  as  well  as  a  variety  of 
order  placement  strategies  (market  or  limit  orders),  on  the  part  of  both 
buyers  and  sellers.   Most  of  these  factors  are  not  directly  observable  at  the 
time  of  the  trade.   Nonetheless,  the  general  perception  is  that  institutional 
investors  on  average  trade  frequently  in  large  amounts  with  accordingly  large 
price  impact. 

Early  studies  on  the  effects  of  institutional  trading  are  unable  to 
distinguish  between  institutional  and  non-institutional  transactions.   Hence, 


2 

they  focus  on  block  trades,  trades  over  10,000  shares  (e.g.,  Kraus  and  Stoll 
(1972)).   These  and  later  studies  (Holthausen,  Leftwich  and  Mayers  (1987, 
1990),  Ball  and  Finn  (1989))  also  suggest  several  reasons  why  trades  might 
affect  prices.   An  impact  of  trades  on  prices  is  consistent  with  the  presence 
of  new  information  conveyed  by  transactions  (Kyle  (1985),  Easley  and  O'Hara 
(1987)),  or  with  the  existence  of  various  kinds  of  market  frictions.   Such 
frictions  might  reflect  the  existence  of  different  forms  of  liquidity  costs, 
including  the  costs  of  processing  orders  (Demsetz  (1968))  or  compensation  for 
inventory  imbalances  (Amihud  and  Mendelson  (1980),  Ho  and  Stoll  (1987)). 
Alternatively,  the  market  price  of  a  stock  may  be  affected  by  shifts  in  excess 
demand  because  investors  do  not  recognize  the  existence  of  close  substitutes 
for  an  individual  stock.   Measuring  the  impact  of  trades  on  prices  thus  allows 
an  evaluation  of  the  importance  of  these  different  effects  on  the  flow 
demand/supply  schedules  for  stocks. 

Numerous  studies  document  the  inability  of  portfolio  managers  to  out- 
perform various  passive  benchmarks,  despite  the  considerable  effort  to  analyze 
and  select  stocks  (Brinson,  Singer  and  Beebower  (1991),  Fama  (1991), 
Lakonishok,  Shleifer  and  Vishny  (1992)).   This  "implementation  shortfall"  may 
be  due  to  the  costliness  of  actually  executing  trades  (Perold  (1988)). 
Indeed,  the  heavy  expenditure  of  resources  by  institutions  on  trading 
facilities  and  personnel  suggests  that  execution  costs  might  be  non-negligible 
and,  moreover,  that  they  are  potentially  controllable  (Bodurtha  and  Quinn 
(1990)).   There  is,  accordingly,  great  interest  in  comparing  the  execution 
performance  of  different  money  management  firms.   In  evaluating  the 
profitability  of  various  trading  rules,  researchers  also  find  it  necessary  to 
adjust  for  the  costs  of  trading. 

In  comparison  with  the  literature  on  block  trades,  our  results  provide 
evidence  from  a  distinctive  sample  of  trades.   Previous  studies  use  the  tick 
test  to  classify  trades  as  buyer-  or  seller-initiated.   Block  trades  at  a 
price  below  (above)  the  price  prior  to  the  block  are  considered  to  be  seller- 
(buyer-)  initiated.   Zero  tick  trades  are  in  general  not  classified. 
Holthausen,  Leftwich  and  Mayers  (1987)  find  that  the  tick  rule  properly 
classifies  only  52.8  percent  of  a  sample  of  trades  known  to  be  buyer- 


initiated.   Lee  and  Ready  (1991)  also  explore  the  accuracy  of  the  tick  test. 
The  earlier  studies  thus  measure  the  impact  of  large  trades  from  the 
perspective  of  the  relatively  more  impatient  party  (i.e.,  the  one  willing  to 
trade  on  an  uptick  or  downtick) .   There  are,  of  course,  varying  shades  to  a 
trader's  impatience  to  trade.   Our  results  capture  the  traces  of  institutional 
trading  activity  on  stock  prices,  across  the  spectrum  of  degrees  of  impatience 
to  trade,  incorporating  many  different  trading  strategies  and  many  different 
investment  styles.   What  we  are  after  in  this  paper,  therefore,  is  the  average 
market  impact  incurred  by  institutions  when  altering  the  composition  of  their 
portfolios.   Moreover,  our  study  of  differences  across  managers  can  shed  some 
light  on  the  impact  of  the  degree  of  impatience  on  execution  costs. 

Our  findings  suggest  that  both  institutional  purchases  and  sales  are 
accompanied  by  some  price  pressure  relative  to  the  opening  price  on  the  trade 
date.   However,  there  is  a  marked  asymmetry  between  the  behavior  of  prices 
after  purchases  and  after  sales.   After  buys,  the  stock  price  continues  to 
appreciate;  in  contrast,  the  price  almost  fully  recovers  to  its  prior  level. 
As  a  result,  the  average  price  change  weighted  by  the  dollar  size  of  the  trade 
(the  principal-weighted  average)  from  the  open  to  the  close  on  the  trade  day 
for  buys  is  0.34  percent,  while  the  corresponding  average  price  change  for 
sells  is  -0.04  percent.   This  asymmetry  is  intriguing,  and  we  provide  several 
conjectures  as  to  its  source.   The  price  impact  of  transactions  is  related  to 
the  market  capitalization  of  the  stock,  and  to  the  relative  difficulty  of  the 
trade.   But  an  even  more  dominant  influence  on  the  trade's  price  impact  is  the 
identity  of  the  money  management  firm  behind  the  trade,  suggesting 
considerable  differences  across  management  firms. 

While  our  findings  indicate  that  institutional  trades  are  associated 
with  some  impact  on  stock  prices,  the  magnitude  of  the  effect  pales  in 
comparison  to  the  figures  reported  by  previous  authors.   Kraus  and  Stoll 
(1972),  for  example,  find  that  large  buy  blocks  are  associated  with  a  price 
change  (from  the  prior  closing  price  to  the  close  on  the  trade  date)  of 
1.41  percent,  while  our  findings  (based  on  both  small  and  large  transactions) 
suggest  that  the  open-to-close  average  price  change  for  buys  is  only 
0.34  percent.   The  low  magnitude  of  the  price  impact  also  has  strong 


implications  for  the  much-debated  issue  of  the  market  impact  cost  of  executing 
trades.   A  manager  who  gives  up  only  an  eighth  of  a  point  each  way  would  incur 
a  round-trip  cost  of  0.68  percent  on  a  typical  stock.   In  contrast,  we  are 
hard-pressed  to  find  a  round-trip  market  impact  cost,  in  the  aggregate  over 
all  trades,  exceeding  0.36  percent.   The  modest  estimates  of  market  impact 
costs  attest  to  the  keenly  competitive  nature  of  the  investment  industry. 

The  remainder  of  the  paper  is  organized  as  follows.   Section  1  outlines 
alternative  explanations  for  the  price  impact  of  trades,  and  describes  the 
data.   The  empirical  results  are  described  in  Section  2.   Section  3  relates 
our  results  on  the  price  impact  of  trades  to  the  question  of  measuring  the 
costs  of  executing  trades.   A  final  section  provides  the  conclusions. 

1 .   Preliminaries 

1.1.   Reasons  for  Price  Impact 

Scholes  (1972),  Mikkelson  and  Partch  (1985),  Harris  and  Gurel  (1986), 
Shleifer  (1986),  Loderer,  Cooney  and  Van  Drunen  (1991)  examine  the  elasticity 
of  the  demand  for  stocks.   Three  potential  explanations  for  price  changes 
triggered  by  large  trades  are  suggested  in  the  literature:  (i)  short  run 
liquidity  costs,  (ii)  imperfect  substitution,  and  (iii)  information  effects. 

Short  run  liquidity  costs  arise  because  of  the  difficulty  in  finding 
immediately  willing  buyers  or  sellers.   Efforts  to  attract  buyers  or  sellers 
translate  into  price  concessions.   In  many  large  trades,  block  traders  provide 
some  of  the  liquidity,  and  are  compensated  at  least  in  part  by  a  price 
concession.   A  timely  return  of  prices  following  a  trade  to  the  prior 
equilibrium  is  consistent  with  this  explanation. 

Prices  will  also  change  around  large  trades  if  there  are  no  perfect 
substitutes  for  a  particular  stock.   Hence,  a  seller  faces  a  downward  sloping 
demand  curve  and  a  buyer  an  upward  sloping  supply  curve.   Thus,  the  seller  in 
a  large  transaction  has  to  offer  a  discount  to  induce  buyers  to  absorb  the 
extra  shares.   Similarly,  a  premium  has  to  be  offered  by  the  buyer  in  a  large 
transaction.   It  stands  to  reason  that  the  slope  of  the  demand  and  supply 
curves  will  depend  on  the  length  of  the  horizon,  although  this  point  has  not 
been  emphasized  in  the  literature.   The  imperfect  substitution  hypothesis  is 


consistent  with  permanent  price  changes  or  much  slower  reversals  following  the 
trade,  compared  to  the  predictions  of  the  short  run  liquidity  hypothesis. 

Permanent  price  changes  caused  by  large  trades  are  also  expected  if  the 
trades  reveal  private  information  that  is  subsequently  impounded  into  the  new 
equilibrium  price.   Informed  sellers  believe  that  the  stock  is  overpriced,  and 
informed  buyers  that  the  stock  is  underpriced.   The  information  effect  depends 
on  the  identity  of  the  buyer  or  seller  and  in  many  studies  the  size  of  a 
transaction  is  used  as  a  proxy  for  the  information  content  of  the  trade. 

1.2.   Transaction  Data 

The  data  set  used  in  this  study  consists  of  the  transactions  made  by  37 
large  money  management  firms  from  July  1986  until  the  end  of  1988.   The  data 
are  provided  by  SEI  Corp. ,  a  large  consulting  firm  in  the  area  of  financial 
services  for  institutional  investors.   For  each  transaction,  the  CUSIP  number 
of  the  stock  is  recorded,  along  with  the  trade  date,  the  number  of  shares,  the 
dollar  amount  of  the  trade  and  dollar  commissions.   Each  trade  is  identified 
as  a  purchase  or  a  sale,  and  there  is  an  indicator  for  the  money  management 
firm  behind  the  trade.   Each  money  management  firm  is  identified  to  us  only  by 
a  numeric  code. 

We  match  up  the  SEI  data  on  trades  with  the  record  of  transaction  prices 
provided  by  the  Francis  Emory  Fitch  Co.   Since  the  SEI  data  do  not  contain  a 
time  stamp,  we  cannot  identify  the  transaction  prices  immediately  before  or 
after  a  specific  trade  by  a  money  manager.   In  order  to  understand  how  trades 
are  executed,  however,  what  we  would  actually  like  to  know  are  the  market 
conditions  when  the  portfolio  manager  actually  decided  to  trade  (which  could 
be  much  earlier  than  the  actual  execution  of  the  trade).   Such  information,  of 
course,  is  not  generally  available. 

Table  1  provides  some  description  of  our  sample.   We  analyze  1,215,387 
transactions,  amounting  to  a  value  traded  of  387.6  billion  dollars.   The 
sample  is  very  large  when  compared  to  those  used  in  previous  studies  and 
accounts  for  about  5  percent  of  the  dollar  value  traded  on  the  NYSE  and  AMEX. 
As  Lakonishok,  Shleifer,  Thaler  and  Vishny  (1991)  find,  most  of  the  trading 
activity  of  institutions  is  in  the  largest  stocks.   The  top  decile  by  market 


capitalization  accounts  for  48  percent  of  the  trades  and  61  percent  of  the 
dollar  value  traded.   In  contrast,  the  bottom  40  percent  of  the  stocks  by 
market  capitalization  account  for  3.7  percent  of  the  trades  and  only 
0.6  percent  of  the  dollar  value  traded. 

Previous  studies  on  price  impact  focus  on  trades  exceeding  10,000 
shares.   Our  results  indicate  that  many  of  the  institutional  trades  are 
actually  quite  small.   From  Panel  A  of  Table  2,  the  average  number  of  shares 
per  trade  is  only  8400  for  buys  and  9100  for  sells,  and  the  medians  are  2400 
and  2700  for  buys  and  sells,  respectively.    Moreover,  25  percent  of  the 
trades  involve  less  than  1000  shares,  and  only  about  20  percent  of  the  trades 
involve  more  than  10,000  shares.   The  small  size  of  a  typical  trade  is 
surprising,  given  that  our  data  come  from  large  money  managers  who  are 
expected  to  be  involved  in  larger  trades.   The  small  trade  sizes  relative  to 
typical  holdings  are  consistent  with  the  view  that  managers  trade 
strategically  in  order  to  reduce  the  influence  of  short  run  liquidity  costs, 
or  information  effects. 

Previous  studies  find  that  the  number  of  blocks  traded  on  a  downtick 
substantially  exceeds  the  number  of  blocks  traded  on  an  uptick.   One 
explanation  suggested  for  this  phenomenon  is  that  it  is  easier  to  sell  large 
amounts  than  to  buy  large  amounts.   Therefore,  we  expect  to  find  that  sells 
are  larger  than  the  corresponding  purchases.   This  is  indeed  the  case, 
although  the  differences  are  quite  small.   For  example,  in  the  largest  stocks, 
the  mean  number  of  shares  traded  is  8200  and  8700  for  buys  and  sells, 
respectively. 

Panel  B  (Table  2)  presents  the  distribution  of  the  dollar  value  of 
trades.   The  median  trade  is  less  than  $100,000  and  only  about  6  percent  of 
the  trades  exceed  $1,000,000.   As  the  company  size  increases,  the  trades  also 
get  large.   In  Panel  C,  we  report  the  distribution  of  trade  size  relative  to 
normal  daily  trading  volume.   The  median  is  only  2  percent,  indicating  that  a 
typical  institutional  trade  is  not  a  major  event.   However,  as  the  size  of  the 
companies  decreases,  the  typical  institutional  trade  becomes  a  more 
significant  event.   For  example,  the  median  for  buys  is  0.24  in  group  1, 
relative  to  0.01  in  group  4.   The  largest  1  percent  of  trades  are  many  times 


larger  than  the  typical  daily  volume  in  small  stocks,  whereas  in  the  largest 
stocks  such  trades  are  typically  less  than  40  percent  of  the  daily  volume. 
Many  studies  focus  on  trades  which  are  larger  than  the  typical  trading  volume. 
Our  results  indicate  that  such  trades  are  very  uncommon,  at  least  in  the  more 
liquid  stocks  where  most  institutional  holdings  are  concentrated. 

2 .   Empirical  Results 

2.1.   The  Price  Impact  of  Institutional  Purchases  and  Sales 

Table  3  summarizes  the  price  impact  of  institutional  purchases 
(panel  (A))  and  institutional  sales  (panel  (B)),  together  with  the  percentage 
commission  cost.   For  each  transaction,  the  percentage  return  is  calculated 
from  the  day's  opening  price  to  the  trade,  and  from  the  trade  to  the  closing 
price;  the  percentage  return  from  the  opening  to  the  closing  is  also 
reported.1   These  correspond,  respectively,  to  the  total,  temporary  and 
permanent  effects  on  the  stock  price  on  the  trade  date,  as  discussed  in 
Holthausen  et  al .  (1987).   Further,  to  determine  whether  a  typical 
institutional  trade  is  fundamentally  distinguishable  from  other  trades,  we 
compare  the  transaction  price  in  a  stock  to  the  volume-weighted  average  of  all 
transaction  prices  in  the  same  stock  on  the  trade  date.   In  the  subsequent 
discussion,  we  focus  on  the  principal-weighted  average  of  each  price  impact 
measure.   This  procedure  follows  the  norm  in  the  investment  industry,  and 
permits  evaluation  of  the  overall  dollar  amount  of  the  price  impact. 

Prices  for  institutional  purchases  are  0.22  percent  higher  than  the 
opening  price  on  the  trade  date  on  a  principal-weighted  average  basis.   Such  a 
difference  amounts  to  eight  cents  per  share,  less  than  one  tick,  on  a  stock 
with  a  price  of  $36.50  (the  volume-weighted  average  price  over  our  sample 
period) .   The  price  increase  from  the  open  to  the  trade  is  consistent  with  all 
three  hypotheses  outlined  in  section  1.1.   In  part,  the  rise  also  reflects  the 
average  daily  upward  drift  in  prices,  although  this  component  is  small — the 
mean  total  percentage  change  from  the  open  to  the  close  on  the  Standard  and 
Poor's  Composite  Index  over  this  period  is  0.06  percent.   A  final 
interpretation  of  the  price  movement  from  the  open  to  the  trade  is  that 


8 

institutional  money  managers  may  be  responding  passively  to  changes  in  the 
stock  price  before  initiating  transactions. 

Sharply  at  odds  with  the  reversal  predicted  by  the  short-run  liquidity 
hypothesis,  we  find  that  there  is  a  further  principal-weighted  average  price 
increase  of  0.12  percent  from  the  trade  to  the  closing  price.   It  is  possible 
that  the  price  pressure  after  the  trade  is  a  result  of  follow-up  trades  in  the 
same  stock.   These  additional  trades  might  be  initiated  by  the  same  manager  as 
part  of  a  larger  trading  program,  or  by  other  managers,  to  the  extent  that 
they  engage  in  "herding"  behavior. 

For  institutional  purchases,  the  permanent  principal-weighted  price 
change  from  the  open  to  the  close  is  0.34  percent.   The  simple  mean  price 
change  is  lower  (0.26  percent),  and  is  considerably  less  than  previous 
estimates  of  the  price  impact  of  block  purchases.   Kraus  and  Stoll  (1972)  and 
Holthausen  et  al.  (1990)  find  that  the  average  permanent  price  change  is 
around  one  percent.   There  are  several  reasons  why  it  is  not  surprising  that 
earlier  papers  document  larger  price  effects.   These  studies  focus  only  on 
large  block  transactions.   In  addition,  their  reliance  on  the  tick  test  to 
infer  trade  direction  results  in  the  exclusion  of  blocks  associated  with  zero 
price  ticks.   Finally,  it  is  also  quite  probable  that  the  remaining 
transactions  (those  associated  with  an  up  or  down  tick)  represent  trades 
initiated  by  relatively  less  patient  investors  (i.e.,  those  willing  to  pay  a 
larger  price  concession  in  exchange  for  greater  immediacy).   Accordingly,  the 
average  price  impact  is  likely  to  be  larger  in  the  case  of  purchases  or  sales 
selected  on  the  basis  of  a  non-zero  tick,  compared  to  purchases  or  sales  in 
general  (whether  initiated  by  the  investor  or  not).   Another  possible  reason 
why  we  find  lower  price  impact  is  that  past  studies  of  block  trading  use  data 
from  earlier  periods  (no  later  than  1983).   Dramatic  changes  have  since 
occurred  in  equity  markets  with  respect  to  trading  volume  and  technology, 
commission  rates,  and  the  growth  of  hedging  instruments. 

Table  3  also  reports  the  median  and  other  percentiles  for  each  measure 
of  price  impact.   Relative  to  the  open  or  the  close,  the  median  impact  for 
buys  is  zero  while  the  median  permanent  change  for  buys  is  also  zero. 
Evidently,  the  typical  institutional  purchase  has  little  or  no  impact  on 


prices.   However,  the  percentiles  of  the  distribution  of  returns  indicate  that 
there  is  substantial  dispersion  across  trades  with  respect  to  their  price 
impact . 

Another  perspective  on  the  price  impact  of  institutional  orders  is 
obtained  by  comparing  the  trade  price  to  an  average  of  transaction  prices  from 
the  same  day.   Berkowitz,  Logue  and  Noser  (1988)  interpret  the  price  impact 
relative  to  the  volume-weighted  average  price  as  a  measure  of  execution  cost. 
Using  this  benchmark,  the  dollar-weighted  average  impact  is  very  small,  at 
0.02  percent.   Similar  values  are  obtained  if  the  calculation  of  the  volume- 
weighted  price  excludes  the  trade  under  consideration,  or  if  the  simple 
average  price  is  used  as  the  benchmark.   Indeed,  the  simple  average  impact  is 
slightly  negative,  which  would  imply,  under  the  interpretation  of  Berkowitz, 
Logue  and  Noser  (1988),  a  negative  execution  cost  on  average  to  buying! 

Turning  to  institutional  sales  (panel  (B)  of  Table  3),  there  is  a 
principal-weighted  average  drop  in  prices  of  0.14  percent  from  the  open  to  the 
trade.   Many  of  the  same  factors  as  in  the  case  for  buys  can  account  for  this 
change.   In  marked  contrast  to  the  behavior  of  prices  after  buys,  however,  the 
initial  price  decline  is  almost  fully  reversed.   As  a  result,  there  is  only  a 
small  permanent  change  of  -0.04  percent.   The  post-trade  behavior  of  prices  in 
the  case  of  sells  is  thus  more  supportive  of  effects  due  to  short-term 
liquidity  costs,  rather  than  imperfect  substitution  or  information. 

The  results  in  panel  (B)  are  reminiscent  of  the  findings  in  Kraus  and 
Stoll  (1972)  and  Holthausen  et  al.  (1990).   However,  we  find  much  smaller 
price  impacts  than  reported  in  these  earlier  studies.   Overall,  the  evidence 
suggests  that  institutional  sales  are  associated  with  some  downward  price 
pressure,  although  the  market  impact  is  generally  small  and  temporary. 

It  might  be  argued  that  the  differences  between  the  findings  in  Table  3 
and  the  findings  of  earlier  research  are  due  to  differences  in  commission 
rates.   If  the  specialist  or  block  trader  on  the  other  side  of  the  trade  is 
compensated  by  a  commission  as  well  as  a  price  concession,  then  a  lower 
concession  might  be  exchanged  for  a  higher  commission.   Similarly,  differences 
between  the  commission  rates  for  purchases  and  sales  might  account  for  the 
differential  price  impact.   In  Table  3,  however,  the  principal-weighted 


10 

commission  rate  is  the  same  for  buys  and  sells,  at  0.17  percent  of  trade  value 
(six  cents  per  share  on  a  stock  with  the  average  price  of  $36.50).   Moreover, 
the  simple  average  commission  rate,  0.23  percent,  is  much  smaller  than  the 
mean  commission  rate  of  1.01  percent  for  the  largest  stocks  over  the  period 
1960  to  1979,  reported  by  Stoll  and  Whaley  (1983). 

2.2.   The  Asymmetric  Response  of  Prices  to  Purchases  and  Sales 

A  key  puzzle  emerges  from  Table  3:   there  is  a  marked  asymmetry  between 
the  effect  of  institutional  buying  and  selling  activity  on  stock  prices.2 
Purchases  of  a  stock  are  accompanied  by  an  increase  in  its  price,  which 
continues  to  rise  after  the  trade;  sales  of  a  stock  are  accompanied  by  a  drop 
in  its  price,  but  there  is  subsequently  an  almost  complete  recovery  in  the 
price. 

Several  factors,  not  mutually  exclusive,  might  account  for  the 
differences  between  the  effects  of  buying  and  selling  activity.   "Street 
wisdom"  suggests  that  brokers  are  willing  to  accommodate  customers'  sales  by 
purchasing  shares  and  holding  them  in  inventory  in  exchange  for  a  short-term 
price  concession.   On  the  other  hand,  brokers  are  more  reluctant  to 
accommodate  customers'  purchases  by  undertaking  short  positions.   Since  an 
intermediary  is  less  likely  to  be  involved  on  the  other  side  of  an 
institutional  purchase,  it  is  less  likely  that  the  transaction  price  in  the 
case  of  a  buy  incorporates  a  fee  to  the  intermediary  in  the  form  of  a 
temporary  price  concession. 

Information  effects  might  also  be  stronger  for  purchases  than  for  sales. 
Since  an  institutional  investor  typically  does  not  hold  the  market  portfolio, 
the  choice  of  a  particular  issue  to  sell,  out  of  the  limited  alternatives  in  a 
portfolio,  does  not  necessarily  convey  negative  information.   Rather,  the 
stocks  which  are  sold  may  already  have  met  the  portfolio's  objectives,  or 
there  may  be  other  mechanical  rules,  unrelated  to  expectations  about  future 
performance,  for  reducing  a  position.   As  a  result,  there  are  many  liquidity- 
motivated  reasons  to  dispose  of  a  stock.   In  contrast,  the  choice  of  one 
specific  issue  to  buy,  out  of  the  numerous  possibilities  on  the  market,  is 
likely  to  convey  favorable  firm-specific  news.'*  The  information  content  of 


11 

purchases  might  be  diluted  insofar  as  the  portfolio  receives  net  cash  inflows. 
However,  Table  1  suggests  that  purchases  and  sales  by  our  sample  of  money 
managers  are  roughly  equal.   Moreover,  net  cash  inflows  to  the  typical  money 
manager  are  a  very  small  percentage  relative  to  the  manager's  turnover. 

The  larger,  positive  impact  of  institutional  purchases  could  also  arise 
if  institutions  are  positive  feedback  traders  for  buys  but  not  for  sells, 
i.e.,  they  intensify  their  buying  behavior  on  days  when  the  market  rises. 
This  explanation,  however,  is  not  compatible  with  the  data.   For  every  day  in 
the  sample  period,  we  measure  the  rate  of  return  from  the  open  to  the  close  on 
the  S&P  500  index.   Moreover,  for  every  day,  we  know  the  dollar  value  of 
buying  and  selling  activity  by  our  sample  of  money  managers.   We  then 
calculate  the  dollar-weighted  average  return  for  buys  and  sells  separately. 
This  produces  a  principal-weighted  average  return  on  the  index  of  0.05  percent 
for  buys,  and  0.08  percent  for  sells.   If  anything,  this  finding  suggests  that 
money  managers  might  stabilize  markets  through  negative  feedback  strategies. 

In  summary,  the  price  impact  of  sales  is  not  merely  the  reverse  of  the 
impact  of  purchases.   While  the  behavior  of  the  stock  price  after  buys 
reflects  new  information  or  inelastic  excess  demand  curves,  the  price  behavior 
after  sells  is  more  indicative  of  a  liquidity-related  reversal.   In  any  case, 
the  average  and  median  price  effects  are  not  large,  and  execution  prices  for 
institutional  trades  do  not  differ  very  much  from  average  prices  over  the 
course  of  the  day. 

2.3.   Firm  Size,  Trade  Difficulty  and  Price  Impact 

Prior  theoretical  and  empirical  research  suggests  that  the  price  impact 
of  a  trade  is  affected  by  firm  size  (Loeb  (1983),  Stoll  and  Whaley  (1983), 
Keim  and  Madhavan  (1991)),  and  by  the  size  of  the  transaction  (Easley  and 
O'Hara  (1987),  Glosten  (1989)).   Table  4  examines  the  behavior  of  the  price 
impact  of  trades  as  both  firm  size  and  trade  complexity  (trade  size  relative 
to  normal  daily  volume)  vary.   Within  each  of  the  four  categories  of  firm  size 
(described  in  Table  1),  trades  are  divided  into  four  groups  by  trade 
complexity,  using  the  quart iles  of  the  distribution  of  trade  complexity  (as 
reported  in  Table  2,  panel  c)  .   In  addition,  the  bottom  panel  of  the  table 


12 

aggregates  across  complexity  groups  within  each  size  group,  and  the  last 
column  in  the  table  aggregates  across  size  groups.   The  table  reports  the 
principal-weighted  averages. 

In  the  bottom  panel  of  Table  4,  the  return  from  the  open  for  buys  rises 
monotonically  as  firm  size  declines,  except  for  the  smallest  firms. ■   The 
price  continuation  is  also  stronger  after  purchases  of  smaller  firms.   Taken 
together,  the  average  price  change  from  open  to  close  for  institutional 
purchases  is  positive  and  tends  to  be  higher  for  smaller  firms,  ranging  from 
0.29  percent  for  the  largest  firms  to  0.49  percent  for  the  smallest.   For  sell 
orders,  the  drop  from  the  opening  price  to  the  execution  price  is  also 
stronger  for  smaller  firms.   However,  the  subsequent  recovery  is  also  stronger 
for  smaller  firms.   As  a  result,  there  is  no  clear  pattern  across  the  four 
size  groups  with  respect  to  the  permanent  price  change — the  price  remains 
roughly  unchanged  or  declines  slightly  from  the  open  to  the  close  for  sells. 

The  larger  permanent  price  change  associated  with  purchases  of  smaller 
firms  could  be  due  to  several  reasons.   Even  a  minor  institutional  stake  in  a 
small  stock  might  involve  several  successive  trades,  so  that  the  market  impact 
of  a  purchase  might  be  spread  out  over  several  days  before  a  reversal  occurs. 
Further,  the  market  might  interpret  institutional  purchases  of  smaller  stocks 
as  more  reliable  indicators  of  favorable  private  information.   Unless  an 
investment  manager  specializes  in  lower-capitalization  stocks,  the  decision  to 
purchase  a  small  stock  is  generally  risky  for  the  manager.   If  the  stock's 
performance  is  disappointing,  the  manager  may  be  asked  to  account  for  his 
decision  to  depart  from  the  norm  and  invest  in  small  stocks  (Lakonishok, 
Shleifer,  Thaler  and  Vishny  (1991)).   Hence,  a  manager  must  have  strong 
favorable  beliefs  about  a  small  stock  to  justify  its  purchase.   Sales  by 
institutional  money  managers,  on  the  other  hand,  need  not  convey  much  new 
information  to  the  market,  even  for  the  smallest  stocks.   Such  sales  might 
represent  "window  dressing, "  attempts  by  managers  to  avoid  potentially 
embarrassing  questions  from  their  clients  by  removing  poorly  performing  small 
stocks  from  their  portfolios.   Investment  policies  regarding  minimum  levels  of 
market  capitalization,  dividend  yield,  or  the  number  of  analysts  following  a 


13 

stock  may  prompt  a  manager  to  sell  stocks  even  in  the  absence  of  unfavorable 
information. 

When  transactions  are  divided  into  four  categories  by  complexity  (the 
last  column  of  Table  4),  the  results  are  generally  similar  to  those  obtained 
for  trades  ordered  by  firm  size.   In  particular,  the  principal-weighted 
average  permanent  price  change  for  purchases  increases  monotonically  with 
trade  complexity,  rising  from  0.17  percent  for  the  easiest  trades  to  0.39 
percent  for  the  hardest  trades.   The  permanent  price  change  for  sales  is 
generally  small,  even  in  the  category  of  the  hardest  trades. 

The  two  polar  cases  in  the  body  of  Table  4  provide  further  detail  on  the 
association  between  price  impact,  firm  size  and  trade  complexity.   In  the  case 
of  the  easiest  trades  in  the  largest  firms,  the  price  changes  are  small:   the 
permanent  impact  for  purchases  (sales)  is  0.11  percent  (0.05  percent).   At  the 
other  end  of  the  scale,  the  permanent  price  change  for  the  hardest  purchases 
of  the  smallest  stocks  is  0.72  percent,  comprising  a  return  of  0.23  percent 
from  the  open  and  a  price  continuation  of  0.49  percent  after  the  trade.   Sell 
transactions  in  this  category  are  associated  with  a  drop  of  0.57  percent  from 
the  opening  price,  but  there  is  a  subsequent  reversal  of  0.71  percent  to  the 
close.   Nonetheless,  the  price  changes  associated  with  even  the  hardest  trades 
in  the  smallest  stocks  are  not  particularly  large,  compared  to  other 
researchers'  estimates  of  the  costs  of  trading  small  stocks  in  general.   In 
particular,  since  the  average  stock  price  of  trades  in  this  group  is  only 
about  $10,  even  a  change  of  0.72  percent  is  substantially  less  than  one  tick. 

If  the  volume-weighted  price  is  used  as  the  benchmark,  the  price  impact 
provides  little  basis  for  discriminating  between  trades  with  different 
characteristics:   the  average  impact  of  the  easiest  purchases  in  the  largest 
stocks  is  -0.02  percent,  while  the  average  impact  of  the  most  difficult 
purchases  of  the  smallest  stocks  is,  surprisingly,  even  more  favorable  at 
-0.08  percent.   For  the  smallest  firms,  however,  the  size  of  the  price  impact 
of  both  buys  and  sells  is  sensitive  to  whether  the  trade  is  included  in,  or 
excluded  from,  the  volume-weighted  average.   In  the  category  of  the  most 
difficult  trades  in  the  smallest  stocks,  for  example,  excluding  the  trade  from 


14 

the  calculation  of  the  volume-weighted  average  price  yields  a  price  impact  of 
0.01  percent  for  buys  and  -0.53  percent  for  sells. 

The  results  in  Table  4  confirm  the  asymmetry  between  buys  and  sells 
across  every  category  of  firm  size  and  trade  complexity.   The  positive 
permanent  impact  of  buys  is  consistent  with  information  effects  or  downward 
sloping  demand  curves  due  to  imperfect  substitution.   In  contrast,  sell 
transactions  are  associated  with  only  minor  permanent  price  changes.   Any 
initial  downward  pressure  on  prices  is  generally  reversed  by  the  end  of  the 
trading  day,  suggesting  the  existence  of  short-term  liquidity  costs. 

2.4.   Differences  in  Price  Impact  Across  Money  Managers 

The  market  impact  of  a  transaction  can  vary  with  the  style  of  the  money 
manager  and  the  performance  of  the  trading  desk  responsible  for  the  trade.   A 
central  determinant  of  execution  performance  is  the  portfolio  manager's 
instructions  to  the  trading  desk  as  to  how  an  order  is  to  be  filled.   For 
example,  a  value-oriented  manager  with  low  turnover  will  typically  give  much 
latitude  to  the  trading  desk,  since  urgency  is  not  considered  critical.   On 
the  other  hand,  a  manager  pursuing  a  short-term  technical  trading  strategy 
will  insist  on  speedy  execution,  thereby  constraining  the  trading  desk.   Given 
the  constraints  imposed  by  the  money  manager,  the  trading  desk  still  has 
considerable  flexibility  as  to  how  a  trade  is  carried  out  (Wagner  (1989)). 
Its  choices  include:   whether  or  not  to  employ  a  broker  who  is  willing  to 
commit  capital  to  facilitate  trades  (a  capital  broker);  how  many  brokers  to 
employ;  how  much  of  an  order  to  expose  to  each  broker;  the  time  frame  within 
which  the  trade  is  to  be  executed;  as  well  as  the  leeway  given  to  the  broker 
as  to  how  to  complete  the  trade  (a  market  order,  limit  order  or  market-not- 
held  order,  for  example)  or  how  much  information  about  an  order  is  displayed 
to  the  public  (as  in  a  "sunshine  trade").   In  such  a  complicated  process, 
different  managers  with  varying  styles  and  levels  of  expertise  are  likely  to 
turn  in  different  levels  of  execution  performance. 

An  extended  characterization  of  the  various  styles  and  trading 
strategies  adopted  by  different  money  managers,  together  with  their  resulting 
impact  on  stock  prices,  is  beyond  the  scope  of  this  paper  (see  Lakonishok, 


15 

Shleifer  and  Vishny  (1991,  1992)).   Here  we  adopt  the  less  ambitious  tack  of 
only  documenting  the  existence  of  dispersion  across  money  management  firms 
with  respect  to  the  price  impact  of  their  trades.   In  Table  5,  summary 
statistics  are  presented  for  the  distribution  across  management  firms  of  three 
of  our  measures  of  price  impact.   For  each  of  the  37  money  management  firms, 
the  different  returns  are  calculated  and  then  averaged  (using  trade  principal 
as  weights)  across  all  the  firm's  trades.   The  summary  statistics  in  Table  5 
are  based  on  these  37  observations  for  each  price  impact  measure. 

Considerable  variation  exists  across  managers  for  both  buys  and  sells 
under  each  measure  of  price  impact.   The  variation  cannot  be  attributed  simply 
to  noise — the  average  price  impact  of  each  manager  is  based  on  tens  of 
thousands  of  trades,  so  that  the  precision  of  each  estimate  is  high.   For 
example,  the  execution  performance  for  buys  relative  to  the  opening  price 
varies  from  -0.46  percent  in  the  tenth  percentile  to  0.54  percent  in  the 
ninetieth  percentile,  yielding  a  difference  of  a  full  percentage  point  per 
transaction.   The  corresponding  difference  for  sells  is  very  similar,  at 
0.98  percent  per  transaction.   Insofar  as  the  opening  price  is  known  if  and 
when  a  manager  chooses  to  trade,  the  differences  across  managers  in  their 
execution  performance  relative  to  the  open  might  reflect  several  sources: 
their  differential  skill  in  seeking  out  liquidity;  ability  in  trading  before 
the  release  of  information;  as  well  as  differences  in  their  responses  to  price 
movements  subsequent  to  the  opening.   The  dispersion  across  managers,  in  terms 
of  the  post-trade  return  till  the  close,  is  also  notable  but  substantially 
lower.   For  buys  (sells),  the  tenth  percentile  is  -0.01  percent  (0.01  percent) 
and  the  ninetieth  percentile  is  0.25  percent  (0.26  percent),  giving  rise  to  a 
difference  of  0.26  percent  (0.27  percent)  per  transaction.   Given  that  the 
manager  has  already  traded,  and  given  that  a  trading  strategy  cannot  be  based 
on  the  as  yet  unknown  closing  price  on  the  trade  date,  the  dispersion  in 
managers'  post-trade  returns  should  be  expected  to  be  smaller  than  the 
dispersion  in  their  pre-trade  execution  performance. 

Our  confidence  that  the  differences  across  managers  can  be  ascribed  to 
differences  in  styles  and  trading  strategy,  rather  than  noise,  would  be 
heightened  if  a  manager  who  obtains  favorable  execution  for  buys  also  fares 


16 

well  for  sells.   This  is  indeed  the  case:  the  rank  correlation  across  managers 
between  performance  for  buys  and  sells  relative  to  the  opening  price  is  -0.84, 
-0.10  for  performance  relative  to  the  closing  price  and  -0.74  for  the 
permanent  price  change.   In  other  words,  a  manager  who  buys  low  relative  to 
the  opening  price  (or  relative  to  the  closing  price)  also  tends  to  sell  high 
relative  to  the  opening  price  (or  relative  to  the  closing  price). 

As  another  step  in  tracing  the  sources  of  the  cross-sectional 
differences  in  price  impact,  we  also  obtained  data  from  SEI  on  a  subset  of 
sixteen  of  the  management  firms  in  our  sample.   In  particular,  data  are 
available  on  each  of  these  managers'  average  turnover  rate,  and  investment 
style  (each  manager  is  classified  as  pursuing  either  a  value-oriented  or 
growth-oriented  style).   Other  things  equal,  a  portfolio  manager  with  low 
turnover  would  tend  to  be  a  more  patient  investor  and  would  thus  tend  to  have 
low  price  impact.   In  addition,  an  investor  for  whom  timing  is  more  critical 
(such  as  a  growth-oriented  manager)  would  be  expected  to  have  a  larger  impact. 
Based  on  the  data  for  sixteen  managers,  a  cross-sectional  regression  confirms 
that  the  principal-weighted  average  price  impact  relative  to  the  open  for  buys 
increases  with  the  turnover  rate  and  is  higher  for  a  growth-oriented  manager: 
the  estimated  intercept  is  -0.32,  while  the  coefficient  for  turnover  rate  is 
0.37  and  the  coefficient  for  the  dummy  variable  representing  the  manager's 
style  (zero  for  a  value-oriented  style  and  one  for  a  growth-oriented  style)  is 
0.31.   The  principal-weighted  average  price  drop  from  the  open  for  sells  also 
tends  to  be  larger  for  a  manager  with  high  turnover  and  with  a  growth-oriented 
style:   the  estimated  intercept  is  0.35,  and  the  coefficients  for  turnover  and 
style  are  -0.26  and  -0.27,  respectively.6  Similar  results  are  obtained  if 
the  principal-weighted  return  from  the  open  to  the  close  is  used  as  the 
dependent  variable.   While  the  results  from  these  regressions  are  only 
suggestive  (given  the  small  number  of  managers),  they  are  consistent  with  the 
notion  that  the  degree  of  urgency  to  trade,  as  reflected  in  different 
investment  style  or  trading  strategies,  is  associated  with  the  level  of  price 
impact . 


17 


2.5   Regression  Results 

Following  the  lead  of  prior  research,  the  previous  sections  confirm  the 
influence  of  firm  size  and  trade  difficulty  on  the  price  impact  of  a  trade. 
The  unique  features  of  our  dataset  enable  us  to  suggest  another  potential 
influence,  namely  the  identity  of  the  manager  behind  each  trade.   It  is  thus 
natural  to  ask  whether,  after  controlling  for  firm  size  and  trade  difficulty, 
the  manager's  identity  is  an  important  determinant  of  a  trade's  price  impact. 
There  may  also  be  a  trade-off  between  the  commission  cost  and  the  market 
impact  of  the  trade.   These  various  influences  are  accommodated  in  the 
following  regression  model: 


3  4  36 


a  +  Pci  +  E  8Jsij  +  E  YjDij  +  E  <PiMii  +  ei 

~1  j-1       J-l 


For  each  trade  i,  rj  is  one  of  the  three  measures  of  price  impact  that  we 
focus  on:   the  percentage  return  from  the  open  to  the  trade,  from  the  trade  to 
the  close,  and  from  the  open  to  the  close.   The  commission  cost  for  the  ith 
trade  is  denoted  by  c-,  and  following  the  common  practice  in  the  investment 
industry,  is  measured  in  cents  per  share  (Marshall,  1988).   It  is  likely  that 
the  manager's  trading  desk  perceives  the  trade-off  (if  any)  in  terms  of  the 
dollar  commission  cost,  rather  than  in  terms  of  the  commission  rate.   In  the 
U.S.,  unlike  other  countries,  the  commission  cost  for  institutional  investors 
is  on  a  cents  per  share  basis,  irrespective  of  the  stock  price  level,  rather 
than  in  terms  of  the  total  value  of  the  trade.   Thus,  for  the  same  trade,  a 
broker  charging  four  cents  per  share  will  be  cheaper  than  a  broker  charging 
eight  cents  per  share.   However,  the  cheaper  broker,  if  assigned  trades  in 
lower-priced  stocks,  will  appear  to  have  a  high  percentage  commission  rate. 
In  evaluating  the  relation  between  commission  cost  and  price  impact  across 
trades  with  different  prices,  therefore,  it  is  necessary  to  express  the 
commission  cost  on  a  dollar  basis  rather  than  on  a  percentage  basis. 
Expressing  the  commission  cost  relative  to  the  trade  price  would  also  confound 
the  effect  of  commissions  with  the  effect  of  market  capitalization  (since 
smaller  stocks  tend  to  have  lower  prices).   The  effects  of  market 


18 
capitalization,  trade  difficulty  and  managerial  strategy  are  captured  by  the 
dummy  variables,  S--,    D-.  and  M-  ■ ,  respectively.   For  example,  M- ■  takes  the 
value  of  one  if  the  ith  trade  is  executed  by  the  jth  manager  and  is  zero 
otherwise.   To  permit  identification,  the  coefficients  for  the  dummy  variables 
for  managers  are  normalized  relative  to  the  first  manager  in  the  data  set. 
Similarly,  the  coefficients  for  the  trade  difficulty  variables  are  expressed 
relative  to  the  impact  of  trades  in  the  first  category  (the  easiest  trades), 
while  the  coefficients  for  firm  size  are  expressed  relative  to  the  impact  of 
trades  in  the  largest  firms. 

Separate  regressions  are  fit  for  buy  transactions  and  sell  transactions. 
In  addition,  the  marginal  explanatory  power  of  each  set  of  dummy  variables  is 
assessed  by  excluding  each  set,  one  at  a  time,  from  the  full  model  (1). 
Panel  A  of  Table  6  reports  the  adjusted  R2  for  each  specification  of  the 
regression  model.   Most  of  the  explanatory  power  of  the  model  comes  from  the 
identity  of  the  money  manager  behind  the  trade.   In  contrast,  excluding  the 
dummy  variables  for  firm  size  and  trade  complexity  has  little  or  no  effect  on 
the  R.   In  light  of  the  importance  of  the  manager  dummies,  it  is  perhaps  not 
surprising  that  the  model  provides  the  best  fit  in  the  equation  for  the  return 
from  the  open  to  the  trade.   This  measure  of  price  impact,  to  a  larger  extent 
than  the  others,  reflects  the  effects  of  managerial  trading  strategy. 

In  panel  B,  the  coefficients  of  the  full  model  are  reported  for  each  of 
the  three  measures  of  price  impact.   Given  the  very  large  sample  size,  nearly 
all  of  the  estimated  coefficients  are  large  relative  to  their  standard  errors. 
Therefore,  the  focus  of  the  discussion  will  be  on  the  economic  significance  of 
the  coefficients. 

One  presumption  is  that  favorable  execution  (lower  price  impact)  is 
purchased  from  a  broker  in  exchange  for  a  higher  commission  fee.   However,  the 
coefficient  for  the  commission  cost  variable  for  both  buys  and  for  sells  (in 
parentheses)  is  very  small.   The  most  favorable  evidence  on  substitution 
between  the  price  impact  of  a  trade  and  its  commission  cost  emerges  in  the 
equation  for  the  price  impact  of  sells  relative  to  the  closing  price.   Even  in 
this  case,  however,  an  increase  in  the  commission  of  one  cent  per  share  (in 
itself  a  large  jump  in  commissions)  lowers  the  post-trade  price  reversal  by 


19 

0.007  percent,  yielding  a  dollar  savings  of  only  0.3  cents  per  share  on  a 
stock  with  the  average  price  of  $36.50.   We  also  estimated  the  regression  with 
the  commission  cost  measured  relative  to  the  trade  price — as  in  the  results 
reported  in  Table  5,  no  relation  can  be  detected  between  price  impact  and 
commission  rates.   As  Beebower  (1989)  points  out,  however,  the  commission 
includes  payment  for  research  services  and  other  plan  expenses.   The  presence 
of  such  services,  not  related  to  trade  execution,  would  blur  any  association 
between  price  impact  and  the  total  commission  cost.   In  addition,  some  brokers 
may  be  willing  to  commit  their  own  capital  to  accommodate  managers'  trades, 
while  others  may  simply  process  transactions. 

With  respect  to  the  influence  of  firm  size  and  complexity,  the  results 
in  panel  B  confirm  the  findings  of  the  previous  sections.   What  is 
particularly  noteworthy,  however,  is  that  the  coefficients  of  the  dummy 
variables  for  money  managers  still  display  considerable  dispersion — for 
example,  the  spread  between  the  tenth  and  ninetieth  percentiles  is  0.72  (0.85) 
when  returns  are  measured  from  the  open  to  the  trade.   While  somewhat 
attenuated  relative  to  the  findings  of  Table  5,  these  spreads  are  still 
considerable. 

3.   The  Execution  Cost  of  Institutional  Trades 

The  temporary  and  total  price  impact  of  institutional  trades,  and  the 
impact  relative  to  various  intra-day  averages,  reported  in  the  previous 
section,  can  also  be  interpreted  as  average  execution  costs  for  purchases  and 
sales.   In  particular,  the  difference  between  the  price  at  which  an  order  is 
executed  and  the  underlying  true  value  of  the  stock  amounts  to  a  price 
concession  which  is  a  cost  of  trading,  in  addition  to  brokerage  commissions. 
While  considerable  resources  are  expended  within  the  investment  community  on 
monitoring  and  controlling  such  trading  costs,  there  is  little  consensus  as  to 
the  magnitude  of  execution  costs.   In  practice,  part  of  the  disagreement  stems 
from  the  different  choices  of  a  benchmark  price;  the  closing  price  of  the 
stock  on  the  trade  date,  the  opening  price  and  the  volume-weighted  average 
price  are  all  used.   In  Table  3,  average  round-trip  costs  include  commissions 
(which  are  0.34  percent  of  trade  value),  and  market  impact  costs:  these  range 


20 
from  0.09  percent  relative  to  the  volume-weighted  price  to  0.36  percent 
relative  to  the  opening  price.   If  the  closing  price  is  used  as  the  benchmark, 
the  cost  of  sells  is  roughly  offset,  on  average,  by  a  benefit  for  buys,  since 
there  is  a  post-purchase  average  price  continuation.   Further,  if  the 
estimates  of  trading  cost  are  disaggregated  by  market  capitalization  and  trade 
complexity,  the  average  market  impact  costs  are  smaller  than  the  corresponding 
figures  in  Loeb  (1983)  or  Stoll  and  Whaley  (1983).   In  addition,  the  costs 
relative  to  the  open  tend  to  move  with  market  capitalization  and  trade 
complexity  in  the  expected  direction.   Assuming  that  the  decision  to  trade  is 
made  before  the  open,  and  thus  using  the  opening  price  as  the  benchmark,  the 
round-trip  cost,  including  commissions,  for  the  hardest  trades  in  the  smallest 
stocks  is  1.90  percent  (from  Table  4);  the  corresponding  cost  for  the  easiest 
trades  in  the  largest  stocks  is  0.29  percent.   Costs  relative  to  the  volume- 
weighted  price,  however,  display  very  little  variation  across  trades  in  large 
and  small  stocks,  or  across  difficult  and  easy  trades. 

The  various  measures  of  execution  cost  are  not  without  shortcomings. 
The  opening  price  may  not  be  a  relevant  benchmark  price  if  the  order  is  not 
submitted  to  the  trader  before  trading  begins.   To  one  degree  or  another,  each 
cost  measure  can  be  gamed  by  traders  who  are  being  evaluated.   A  trader  can 
postpone  trading  until  close  to  the  end  of  the  trading  day  and  then  choose  to 
execute  only  those  transactions  whose  prices  are  better  than  the  open  or  the 
intra-day  average  price;  the  remaining  orders  are  deferred.   Similarly,  a 
trader  who  carries  out  a  large  transaction  will  have  a  major  influence  on  the 
volume-weighted  price,  distorting  the  cost  calculation.   None  of  these  cost 
measures  addresses  the  issue  of  opportunity  cost  (including  the  cost  of 
unexecuted  orders),  or  the  potential  adverse  selection  problem  (the 
possibility  that  the  trader  may  be  "bagged"  by  buying  cheaply  a  stock  that 
subsequently  experiences  negative  performance) .   It  would  thus  seem  advisable, 
in  evaluating  execution  performance,  to  consider  a  broad  range  of  cost 
measures,  rather  than  a  single  number. 


21 

4 .   Summary  and  Conclusion 

Analysis  of  the  price  impact  of  institutional  trades  sheds  light  on  the 
elasticity  of  the  excess  demand  curve  for  stocks,  and  on  the  magnitude  of  the 
cost  of  executing  transactions.   Previous  studies  on  the  price  impact  of 
trades,  however,  have  focussed  on  the  effects  of  block  trades  and  in  some 
cases,  have  considered  only  the  largest  blocks.   In  these  studies,  moreover, 
the  change  in  the  transaction  price  itself  is  used  to  infer  whether  a  trade  is 
initiated  by  the  buyer  or  by  the  seller.   In  contrast,  our  sample  covers  a 
more  recent  period  and  contains  more  than  one  million  trades,  both  large  and 
small,  by  37  large  institutional  money  managers.   Each  trade  is  explicitly 
identified  as  a  purchase  or  sale  by  the  money  manager,  who  is  also  identified. 

The  distinctive  features  of  our  data  set  enable  us  to  generalize  and 
extend  previous  studies  on  the  price  impact  of  block  trades.   Overall,  the 
evidence  suggests  that  institutional  purchases  and  sales  of  a  stock  are 
associated  with  some  pressure  on  prices.   Relative  to  the  opening  price  on  the 
trade  date,  for  example,  buy  transactions  are  associated  with  a  principal- 
weighted  average  price  increase  of  0.22  percent  while  sell  transactions  are 
associated  with  a  principal-weighted  average  price  decline  of  0.14  percent. 
The  behavior  of  prices  from  the  open  to  the  trade  can  be  attributable  to 
short-run  liquidity  costs,  prior  release  of  information  or  positive  feedback 
trading  behavior  by  managers. 

The  post-trade  behavior  of  prices  is  more  perplexing,  and  displays  a 
sharp  difference  between  buys  and  sells.   Specifically,  the  price  continues  to 
rise  after  purchases — the  principal-weighted  average  return  from  the  trade  to 
the  closing  price  is  0.12  percent — while  the  price  tends  to  correct  itself 
after  sales — the  reversal  is  0.10  percent.   The  post-trade  reversal  for  sells 
is  consistent  with  the  existence  of  short-run  liquidity  costs,  while  the  post- 
purchase  behavior  of  prices  is  consistent  with  information  effects,  or 
imperfectly  elastic  demand  curves. 

We  find  that  institutional  purchases  are  associated  with  a  principal- 
weighted  permanent  price  change  from  the  open  to  the  close  on  the  trade  date 
of  0.34  percent,  while  there  is  only  a  very  small  permanent  impact 
(-0.04  percent)  from  institutional  sales.   The  asymmetry  is  also  noted  in 


22 

Kraus  and  Stoll  (1972)  and  Holthausen  et  al.  (1987).   The  difference  between 
the  price  impact  of  buys  and  sells  cannot  be  attributed  to  managers 
concentrating  their  buying  (selling)  behavior  on  days  when  the  market  goes  up 
(down) .   Rather,  an  analysis  of  the  open-to-close  price  change  on  the  Standard 
&  Poor's  Index  provides  some  evidence  that  money  managers  might  trade  in  a 
contrarian  fashion. 

Several  conjectures  are  offered  to  account  for  the  asymmetry  between  the 
price  impact  of  buys  versus  sells.   Institutional  sales  are  more  likely  to 
involve  an  intermediary  broker,  compared  to  purchases.   Hence  the  price  impact 
of  sells  is  more  likely  to  reflect  a  temporary  discount  as  compensation  for 
the  intermediary.   In  contrast,  institutional  purchases  might  be  a  stronger 
signal  of  favorable  information,  whereas  there  are  many  liquidity-motivated 
reasons  to  dispose  of  a  stock.   Further  research,  however,  is  called  for  to 
account  for  the  differences  between  the  effects  of  buys  and  sells. 

Considerable  attention  in  previous  research  has  focused  on  the  effects 
of  market  capitalization  and  relative  trade  size  as  determinants  of  the  market 
impact  of  a  trade.   We  find  that  the  market  impact  of  a  trade  is  indeed 
related  to  these  influences,  although  its  magnitude  is  much  smaller  than  in 
previous  work  on  large  block  trades.   For  example,  the  principal-weighted 
average  return  from  the  open  to  the  trade  for  the  hardest  trades  in  the 
smallest  stocks  is  only  0.23  percent  for  buys  and  -0.57  percent  for  sells.   In 
a  multiple  regression,  the  importance  of  market  capitalization  and  trade 
difficulty  pales  in  comparison  to  the  influence  of  the  money  manager  who  is 
behind  the  trade.   Considerable  differences  exist  across  managers  with  respect 
to  the  price  impact  of  their  trades.   A  preliminary  analysis  suggests  that 
these  differences  are  related  to  investment  styles  and  trading  strategies. 
The  results  on  the  price  impact  of  institutional  trades  provide  some 
insight  on  the  much  debated  topic  of  the  cost  of  executing  trades.   Our 
highest  estimates  of  round-trip  costs  are  obtained  if  the  opening  price  is 
used  as  the  benchmark.   Even  in  this  case,  however,  the  round-trip  market 
impact  cost  is  only  0.36  percent,  which  is  definitely  on  the  low  side  of 
previous  estimates.   To  put  this  cost  estimate  in  perspective,  suppose  that 
each  purchase  or  sale  results  in  giving  up  only  one  tick,  so  that  round-trip 


23 

costs  equal  twenty-five  cents.   For  a  typical  stock  (price  $36.50)  the  round- 
trip  market  impact  cost  should  be  in  this  case  0.68  percent;  almost  double  our 
estimate.   Keim  (1989)  finds  that  the  relative  bid-ask  spread  for  the  top 
decile  of  NYSE  stocks  is  0.58  percent  on  average.   Given  the  competitiveness 
of  the  investment  industry  and  the  substantial  resources  expended  on  trading 
facilities,  it  should  not  come  as  a  total  surprise  that  money  managers  are 
loath  to  give  up  as  much  as  an  eighth  every  time  they  execute  a  trade. 


H-LC.7-21 


24 

Footnotes 

Since  some  of  the  trades  occur  at  the  open  or  at  the  close,  we  may  be 
biased  towards  finding  no  price  impact  relative  to  these  two  benchmarks.   In 
general,  however,  trading  at  the  open  or  close  represents  a  small  fraction  of 
daily  volume.   For  a  sample  of  large  NYSE-listed  firms,  for  example,  Forster 
and  George  (1991)  find  that  volume  at  the  open  is  on  average  about  6%  of  daily 
volume,  while  volume  at  the  close  is  on  average  3%  of  daily  volume. 

2Wood,  Mclnish  and  Ord  (1985),  Harris  (1989)  document  that  returns  on  the 
closing  transaction  are  on  average  positive  and  relatively  large;  Harris 
(1989)  also  finds  an  increase  in  both  closing  bid  and  ask  prices,  as  well  as 
an  increase  in  the  frequency  of  ask  prices  at  the  close.   The  day-end  pattern 
in  transaction  prices  may  thus  account  for  part  of  the  post-trade  price 
change.   However,  there  is  still  evidence  of  a  price  continuation  subsequent 
to  buys  and  a  reversal  subsequent  to  sells  when  the  next-to-closing  price  is 
used  as  the  benchmark:   the  principal-weighted  average  is  0.09  percent  for 
buys  and  0.07  percent  for  sells. 

It  is  also  possible  that  the  pool  of  counterparties  facing  a  buyer  is 
more  concentrated  than  the  pool  of  possible  counterparties  facing  a  seller. 
Sellers  can  thus  exploit  the  potential  competition  among  a  larger  group  of 
counterparties  to  obtain  a  smaller  price  concession,  while  buyers  have  a  more 
limited  set  of  parties  on  the  other  side  (namely,  existing  shareholders).   It 
may  also  be  the  case  that  existing  holders  of  a  stock  tend  to  be  more 
optimistic  about  its  future  prospects,  relative  to  other  investors.   Shleifer 
and  Summers  (1990)  argue  that  limitations  on  arbitrage  can  lead  to  differences 
between  the  price  of  a  stock  and  its  true  value.   The  buyer  of  a  stock  must 
thus  offer  a  higher  premium  to  induce  current  holders  to  part  with  their 
shares. 

Another  behavioral  interpretation,  suggested  by  money  managers,  is  that 
most  managers  target  for  purchases  stocks  that  they  believe  are  undervalued. 
A  slight  increase  in  the  price  of  such  a  stock  might  engender  fears  that  the 
stock  will  "run  away"  from  those  managers  interested  in  the  stock.   Hence  the 
price  increase  might  not  deter  managers  from  buying,  perhaps  contributing 
further  price  pressure.   On  the  other  hand  such  managers  display  more  patience 
in  selling;  if  the  stock  price  falls,  they  are  likely  to  defer  selling, 
feeling  that  the  price  will  ultimately  rebound  to  its  higher  value. 

5Trading  strategies  in  the  smallest  stocks  are  likely  to  differ  from 
trading  strategies  in  larger  stocks.   Specifically,  institutions  that 
predominately  trade  in  low  capitalization  stocks  may  choose  to  buy  only  if  a 
favorable,  inexpensive  opportunity  presents  itself.   Sellers  of  small  stocks, 
on  the  other  hand,  are  more  likely  to  come  from  a  larger,  more  diffuse  group 
of  institutions  who  do  not  specialize  in  small  stocks.   These  managers  may  be 
selling  stocks  whose  market  values  have  declined  in  past  periods. 

6The  t-statistics  for  the  estimated  coefficients  are  as  follows.   In  the 
equation  for  buys,  the  t-statistic  is  -1.05  for  the  intercept;  0.80  for  the 
coefficient  for  turnover  rate  and  1.06  for  the  coefficient  for  the  manager's 
style.   In  the  equation  for  sells,  the  intercept  has  a  t-statistic  of  1.62, 
while  the  t-statistics  for  turnover  and  style  are  -0.81  and  -1.33, 
respectively.   Note,  however,  that  these  t-statistics  are  based  on  a  very 
small  sample. 


25 


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Table  3 

Mean,  standard  deviation  and  fractiles  of  distribution  of 
price  impact  and  commission  cost  for  institutional  purchases 
(Panel  A)  and  institutional  sales  (Panel  B) 

Sample  comprises  all  trades  of  NYSE  and  AMEX  stocks  made  by  37  institutional 
money  management  firms  from  July  1,  1986  to  December  30,  1988  (excluding 
October  1987).   Price  impact  is  measured  as  the  return  (in  percent):   from  the 
opening  price  on  the  trade  date  to  the  trade;  from  the  trade  to  the  closing 
price  on  the  trade  date;  from  the  opening  to  the  closing  price  on  the  trade 
date;  and  from  the  volume-weighted  average  of  all  transaction  prices  in  the 
stock  on  the  trade  date  to  the  trade. 

Return  (in  percent)  from: 


Opening 
Price 
to  trade 


Trade  to  Opening 
Closing     to 
Price   Closing 


Same 
Day 
Volume- 
Weighted 

Price 
to  trade 


Commission 
Cost,  % 


Panel  A:   Purchases 


Principal-weighted  average  0.22 

Mean 

Standard  deviation 

Proportion  >  0 

Median 

10-percent ile 

25-percentile 

75-percentile 

9 0-percent ile 


Principal-weighted  average  -0.14 

Mean 

Standard  deviation 

Proportion  <  0 

Median 

10-percent ile 

25-percentile 

75-percentile 

90-percentile 


0.22 

0.12 

0.34 

0.02 

0.17 

0.10 

0.16 

0.26 

-0.01 

0.23 

1.46 

1.39 

2.02 

0.81 

0.25 

0.44 

0.38 

0.48 

0.49 

0.99 

0.00 

0.00 

0.00 

0.00 

0.17 

-1.33 

-1.20 

-1.85 

-0.78 

0.07 

-0.49 

-0.44 

-0.78 

-0.31 

0.11 

0.68 

0.71 

1.22 

0.30 

0.26 

1.61 

1.61 

2.60 

0.75 

0.43 

Panel 

B:       Sales 

-0.14 

0.10 

-0.04 

-0.07 

0.17 

-0.06 

0.08 

0.02 

-0.05 

0.23 

1.52 

1.44 

2.05 

0.86 

0.25 

0.45 

0.46 

0.46 

0.54 

0.00 

0.00 

0.00 

0.00 

-0.04 

0.17 

-1.56 

-1.35 

-2.10 

-0.86 

0.07 

-0.69 

-0.52 

-1.01 

-0.38 

0.11 

0.50 

0.67 

1.00 

0.28 

0.26 

1.42 

1.55 

2.30 

0.75 

0.42 

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Table  5 

Mean,  standard  deviation  and  fractiles  of  distribution 

across  managers  of  measures  of  price  impact,  for 

buys  and  sells  (in  parentheses) 

Price  impact  is  the  return  (in  percent):   from  the  opening  price  to  the  trade, 
from  the  trade  to  the  closing  price,  and  from  the  opening  to  closing.   Data 
are  all  trades  of  NYSE  and  AMEX  stocks  made  by  37  institutional  money 
management  firms  from  July  1,  1986  to  December  30,  1988  (excluding  October 
1987).   For  each  money  manager,  the  weighted  average  price  impact  (using  the 
dollar  value  of  trades  as  weights)  is  calculated  for  all  the  manager's  trades; 
summary  statistics  for  each  measure  of  price  impact  are  based  on  this  sample 
of  37  observations. 


Return  (in  percent)  from; 


Principal-weighted  average 

Mean 

Standard  deviation 

Median 

10-percentile 

25-percentile 

7 5 -percentile 

90-percent ile 

Range  between 

10  and  90  percentiles 


Opening 

Trade  to 

Opening 

price 

closing 

to 

to  trade 

P* 

ice 

closinq 

0.22 

:-o.i4) 

0.12 

[  0.10) 

0.34 

(-0.04) 

0.13 

-0.04) 

0.12 

!  0.12) 

0.24 

0.08) 

0.45 

0.37) 

0.13 

'  0.09) 

0.42 

I  0.42) 

0.20 

-0.09) 

0.13 

0.11) 

0.32 

0.04) 

-0.46 

-0.46) 

-0.01 

0.01) 

-0.39 

-0.36) 

0.01 

-0.31) 

0.04 

0.05) 

0.04 

-0.22) 

0.37 

0.14) 

0.17 

0.15) 

0.53 

0.27) 

0.54 

0.52) 

0.25 

0.26) 

0.75 

0.78) 

1.00   (  0.98) 


0.26   (  0.27)    1.14   (  1.14) 


Regression  estimates  of  the  model, 


36 


j7!  j-l  j-l 

where  r-  is  the  return  (in  %)  from:   the  open  to  the  trade,  from  the  trade  to  the  close, 
^nd  from  the  open  to  the  close.   Cj  is  the  dollar  commission  cost;  Sj  -  is  a  dummy  variable 
for  the  trade's  classification  by  market  capitalization;  D-  ■  is  a  dummy  variable  for  the 
trade's  classification  by  complexity;  M-  ■  is  a  dummy  variable  for  the  money  manager.   The 
equation  is  estimated  separately  for  buys  and  for  sells.   The  sample  comprises  all  trades 
of  NYSE  and  AMEX  stocks  made  by  37  institutional  money  management  firms  from  July  1,  1986 
to  December  30,  1988  (excluding  October  1987).   The  4  classifications  by  market 
capitalization  are:   firms  in  the  bottom  40%  when  ranked  by  market  capitalization  of  NYSE 
and  AMEX  stocks;  firms  ranked  between  40%  and  80%;  firms  ranked  in  the  ninth  decile;  firms 
ranked  in  the  top  decile.   The  5  classifications  by  trade  complexity  are:   trades 
accounting  for  less  than  10%  of  normal  volume;  trades  between  10%  and  2  5%;  trades  between 
25%  and  40%;  trades  between  40%  and  80%;  and  trades  accounting  for  above  80%  of  normal 
volume. 

A.  Adjusted  R   (in  percent)  for  full  model,  and  models  with  each  set  of 
dummy  variables  excluded  one  set  at  a  time.   Results  from  the 
equation  for  sells  are  in  parentheses. 

Return  (in  %)  from: 

Opening  price     Trade  to    Opening  to 
to  trade    Closing  price    closing 


Full  model  3.45 

Excluding  manager  effects  0.43 
Excluding  size  effects  3.45 
Excluding  complexity  effects  3.33 


(  3.36)  0.70  (  0.53) 

(  0.26)  0.35  (  0.17) 

(  3.31)  0.48  (  0.51) 

(  3.34)  0.70  (  0.42) 


1.74  (  1.39) 

0.36  (  0.10) 

1.61  (  1.34) 

1.70  (  1.38) 


B.   Estimated  coefficients  for  full  model  for  buys  and  for  sells  (in 
parentheses) 

Return  (in  %)  from: 


Explanatory  variable 

Intercept 
Commission 
Size  1  (smallest) 
2 

3  (large) 
Complexity  2  (easy) 
3 
4 

5  (hardest) 
Manager 

10-percent ile 

25-percentile 

Median 

7 5 -percent ile 

90-percentile 

Range  between 

10  and  90  percentiles 


Opening  price     Trade  to    Opening  to 
to  trade    Closing  price    closing 


17 
00 
01 
02 
00 


0.08 
0.15 
0.20 
0.22 

-0.52 
■0.25 
-0.12 


03 
20 


-0.32)  0.00 

-0.00)  -0.00 

-0.21)  0.30 

-0.04)  0.16 

-0.00)  0.07 

-0.03)  -0.02 

-0.07)  -0.06 

-0.09)  -0.05 

-0.11)  -0.00 


-0.15) 

-0.04) 

0.15) 

0.44) 

0.70) 


0.00 
0.07 
0.12 
0.22 
0.26 


0.15 

-0.01 

-0.07 

-0.04 

0.01 

0.05 

0.12 

0.13 

0.29 

-0.34 
-0.26 
-0.18 
-0.09 
0.00 


0.18 

(-0.18) 

0.00 

(-0.01) 

0.30 

(-0.28) 

0.18 

i-0-01) 

0.07 

'    0.01) 

0.06 

r    0.02) 

0.10 

0.05) 

0.15 

0.04) 

0.22     < 

0.17) 

0.41     | 

-0.33) 

0.14     | 

-0.19) 

0.01     | 

0.03) 

0.20     | 

0.22) 

0.28     ( 

0.54) 

0.72  (  0.85)   0.26  (  0.34)  0.69  (  0.87) 


") 


HECKMAN        |~| 
BINDERY  INC.        |§| 

JUN95 

— *  ■"->  IS^f*