January 7, 1935
Lincoln's Birthday
Ho.
M
M-.
ONDAY IVIORNINC
M
ESSACE
To Lincoln Life Field Men
THE LINCOLN NATIONAL LIFE INSURANCE COMPANY OF FORT WAYNE, INDIANA
LINCOLN'S BIRTHDAY
It Offers LNL Representatives a Unique Opportunity
FEBRUARY 12th — Abraham
Lincoln's birthday — should
be one of the most important
days of the year to every LNL
representative.
Public appreciation of Lincoln
is steadily growing.
February 12th has become one
of the red-letter days of our na-
tional calendar. On that day, this
public appreciation will be demon-
strated in schools and churches,
and before luncheon clubs, his-
torical societies, and civic organi-
zations throughout the country.
Your Company enjoys a unique
position in the Lincoln field.
Through The Lincoln National
Life Foundation, this Company is
without doubt contributing more
towards this growing apprecia-
tion of Abraham Lincoln than
any other business institution.
Because of its nation-wide scope
and personal representation from
coast to coast, The Lincoln Na-
tional Life is particularly well-
equipped to foster and co-operate
with Lincoln observances
throughout the country.
Your Opportunity
The Company has made speci-
fic plans for participating in the
Lincoln birthday observances on
February 12th. You will, of
course, want to have your part in
co-operating in the observances
of your own community. Such
participation can be extremely
helpful to you. Here are some of
the ways in which the Company
will participate and some specific
suggestions as to how you your-
self can participate.
Newspaper Publicity
The LNL Foundation will re-
lease to the nation's press, Lin-
coln material of interest to edi-
tors. These stories will appear
on and before the 12th. They will
be confined largely to newspapers
in those cities in which there are
Lincoln Life representatives.
Magazines
Specialized Lincoln stories,
most of them illustrated, will ap-
pear in certain trade journals
and class magazines.
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Radio
Lincoln releases will be sent to
39 radio stations in Lincoln Life
territory.
The above activities will all be
carried on from the Home Office
or Foundation headquarters. Fol-
lowing are some specific practical
ways in which you can partici-
pate in your own community.
Displays
The Company has prepared
two special displays which can be
exhibited by you :
(1) in store windows ;
(2) in lobbies of office build-
ings, banks, large restaurants,
hotels ;
(3) the book or picture sec-
tions of department stores ;
(4) public libraries and public
schools ;
(5) private and public mu-
seums.
These two displays are illus-
trated and described in this mes-
sage.
Banquet Souvenirs
LNL representatives have in
years past furnished organiza-
tions with Lincoln mementoes
for places at the banquet or
luncheon table. The Gettysburg
Address and the small Brady
photograph (Form 1966) are es-
pecially appropriate for this pur-
pose. Such Lincoln souvenirs are
THE LINCOLN CABIN DISPLAY
The above display reproduces the Lincoln birthplace
farm in miniature. The cabin and rail fence are hand
made, by one who lives near the birthplace in Hodgenville,
Kentucky, and from wood cut on the original Lincoln
farm. The red earth which accompanies the display is
taken from this farm. The display set up for exhibit covers
a space about 50 by 40 inches. The three placards illus-
trated come with the exhibit, the one imprinted with your
name. Because of its smaller size, it has a wide range of
uses. For example, in vacant store windows, mounted on
tables in stores, or in lobbies of buildings, or as a per-
manent display in a museum or library. The cost of this
display is $2.00, including shipping charges.
particularly timely for the special
Lincoln programs which most or-
ganizations have in February.
Watch your daily newspaper for
announcements of such ban-
quets, luncheons, or special
meetings.
Lincoln Programs
The committee in charge of
these special Lincoln programs
will be very appreciative of any
suggestions for such programs.
The Home Office can furnish you
suggestions for such programs
and in addition can furnish ma-
terial for talks on Lincoln. Leaf-
lets of about a thousand words
each, giving data and informa-
tion on the following Lincoln
subjects, are available:
Facts About the Lincoln Family
The Lincolns in America
Lincoln's Respect for His Father
A Memorial to Lincoln's Mother
The President's Only Son to Reach
Maturity
Burial Places of the Lincolns
Character Study of Lincoln
Honesty
Sympathy
Magnanimity
Patriotism
Melancholy
Glimpses of Lincoln as a Politician
First Political Victory
Presidential Aspirations
States Contributing to Lincoln's
Nomination
Election Bulletins of the Sixties
Patronage
Lincoln's Famous Addresses
Twenty-five Outstanding Lincoln
Addresses 0- ~1 £> <^q ~jl
The First Inaugural ul'~
Dedication Day at Gettysburg 9-^/
Variations in the Gettysburg "2-V^?
Address
Extracts from the Second Inaugural1^
The Words of Lincoln
Written and Spoken Words of
Lincoln
Lincoln Speaks as an Executive
Unique Expressions in Lincoln's
Militarv Vocabulary
Famous Letters of Sympathy
Lincoln Wrote
Biblical Phrases in Second Inaugural
Notice there are five general
headings. The subheadings under
each general heading indicate the
subject material in each leaflet.
Because the supply of leaflets is
limited, the Company can furnish
no more than one set of leaflets
for each of any two general sub-
jects, that is a total of ten leaf-
lets.
It is also likely that you your-
self may have occasion to deliver
a brief Lincoln talk before a
group or organization. If so, such
material would be very useful to
you personally.
Further, these suggestions for
Lincoln programs will have a
great appeal to the school teach-
ers, most of whom will want to
plan some Lincoln program for
their classes.
Gettysburg Address Recitation
The Gettysburg Address has a
special interest to school teach-
ers. In many schools it is re-
quired that the pupils memorize
THE LIFE OF LINCOLN DISPLAY
HMS*i ■■
YOUR ifc
Above is illustrated the display setting out the "Life of
Lincoln" in pictures. It consists of 36 actual 8x10 photo-
graphs beginning with the birthplace cabin and ending
with the last Lincoln photograph, taken only five days be-
fore his death. These photographs, finished in sepia, are
mounted upon six large, wood-grained sheets of card;
board. Each sheet is 28 by 44 inches. The all-over size of
the display is 5 feet high by 12 feet long. Accompanying
the display are the two identification placards, the one, of
course, imprinted with your name.
This is a most impressive display for a department
store window; the lobby of a bank or office building, or for
libraries, schools, and museums.
The price to the public of this collection of 36 pictures,
unmounted, is $18.00. The Company makes the entire
mounted display available to you for only $5.00, including
shipping charges.
the Address. An additional ele-
ment of interest can be injected
into the class work through a
contest, and a Lincoln prize of-
fered for the best recitation of
the Gettysbury Address.
Pupils of a certain grade or a
certain room in a school might
learn the Gettysburg Address
and a Lincoln prize be awarded
to the one giving the best rendi-
tion. In addition, each pupil tak-
ing part might be presented with
a copy of the Address in fac-
simile.
One of the Lincoln books listed
among the prizes and mementoes
would be a suitable prize to the
winner.
Essay Contest
To teach rhetoric and at the
same time teach a deeper appre-
ciation of Lincoln, an essay con-
test might be arranged for the
whole school or for one class. A
contest on a somewhat larger
scale could be arranged by hav-
ing certain grades in all schools
compete for a prize. This would,
of course, require the sanction of
the Superintendent of Schools
but such contests have been car-
ried on by some Lincoln Life rep-
resentatives in their cities. Such
a contest, naturally, also brings
with it very desirable newspaper
publicity. The Volk head or life
mask would be a suitable prize to
be awarded as the permanent
property of the room to which
the winner belonged.
These contests are also suit-
able for other youth organiza-
tions such as Boy Scout Troops
and YMCA and CYO groups.
During the intervening days
before February 12 many people
in your community are going to
be in need of suggestions and ma-
terial for Lincoln programs. You,
as a representative of the Com-
pany which sponsors the Lincoln
National Life Foundation, can be
of greater assistance to these
people than can any other indi-
vidual in your community. That
aid will be appreciated and the
contacts so made cannot but
prove helpful to you.
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LINCOLN MATERIAL
The following Lincoln prizes and mementoes can be secured direct from
Supply Section of the Agency Department. These will be suitable as prizes in
connection with contests, or as Lincoln mementoes which you may wish to
present. The prices are cost to the Company.
Ait
Head by Volk (actual life size).. ..$2.25
Bust by Votering (10V4" high).... 2.00
Cast of Lincoln's Hand (actual
life size) 1.00
Bust Book Ends (two pieces) 3.00
Pvroglass Miniature (Mr. Lin-
coln) 3"x3%" 35
Pyroglass Miniature (Mrs. Lin-
coln) 3"x3%" 35
Log Cabin, 4%"x8" 75
Gavel (wood from Lincoln birth-
place farm) 35
Books
Miniature Lincoln Book (smaller
than a postage stamp) 75
Charnwood: Lincoln, 234 pp 75
Sandburg: Abraham Lincoln,
604 pp 75
Lewis: Myths after Lincoln, 422
PP
Tausek: True Story of the Get-
tysburg Address, 70 pp 75
Selections from Lincoln's Ad-
dresses, 255 pp 40
Little Known Lincoln Episodes....
No charge
Abraham Lincoln — A Concise Bi-
ography No charge
75
Blotters
Manship Statue No charge
Lincoln the Railsplitter No charge
Lincoln and His Mother No charge
Lincoln at Gettysburg No charge
"We Can Only Go Forward"
No charge
Facsimiles
Gettysburg Address 1 cent
Bixby Letter No charge
Pictures
Brady Lincoln Portraits in Full
Color (7"x9") 1 cent
Brady Lincoln Portraits in Full
Color (12"xl6") 3 cents
Manship Statue (8%"xll") No charge
Brady Photographs (Form 1966)
(l3/4"x3%") No charge
Lincoln and His Mother (9"x
10y2" in Sepia) 1 cent
Lincoln at Gettysburg (8"xl2"
in Sepia) 1 cent
Matches and Lighters
Book Matches bearing Lincoln
Head and Agent's Imprint
$5.00 per 1000 books
Pocket Lighters — Chromium
Steel with Lincoln Head 20c each
ENCLOSURE
REPRINT OF ADVERTISEMENT IN TIME MAGAZINE OF
JANUARY 14, 193 5.